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VOL.  49,  NO.  1  NEW  YORK,  MONDAY.  OCTOBER  3,  1949  TEN  CENTS 

HINT  NO  FREEZE-END  BEFORE  COLOR-TV 


FCC  "Didn't  Do  Too  Well  On  B  &  W," 
Says  Coy,  Questioning  Engstrom; 
No  Session  Scheduled  Today 


Block  Programming 
Increasing  On  Webs 

In  line  with  the  major  networks' 
usual  tendency  to  block  program 
night-time  "situation"  dramas,  ABC 
last  week  scheduled  its  two  new 
acquisitions,  "Chandu,  the  Magician" 
and  "The  Casebook  of  Gregory 
Hood,"  as  two  back-to-back  Satur- 
day series,  8-8:30  p.m.  and  8:30-9 
p.m.,  EST,  respectively,  beginning 
Oct.  15. 

"Gregory  Hood,"  which  has  been 
on  MBS  since  its  debut  in  Septem- 
ber, 1946,  will  be  offered  by  ABC 
for  alternating  sponsorship.  On  Mu- 

(Continued  on  Page  5) 


Miller  In  Dallas  Today 
For  District  13  Meeting 

Dallas — Two  hundred  broadcast- 
ers from  the  Texas  area  will  gather 
at  the  Hotel  Adolphus  here  today 
for  a  two-day  meeting  of  District  13, 
NAB,  Clyde  W.  Rembert  of  KRLD, 
Dallas,  district  director,  announced 
Friday. 

The  meeting  will  hear  addresses 
by  Justin  Miller,  president  of  NAB, 
Maurice  Mitchell  of  Broadcast  Ad- 
vertisement   Bureau    and  Richard 

(Continued  on  Page  2) 


New  WLIB  Owners  Aim 
At  Special  Audiences 

WLIB,  New  York,  sold  two  weeks 
ago  by  Dorothy  Schiff  to  the  New 
Broadcasting  Co.,  will  build  special 
programs  for  two  large  segments  of 
the  metropolitan  audience — Jewish 
and  Negro  listeners.  This  was  dis- 
closed on  Friday  by  Morris  Novik, 
one  of  the  new  owners,  at  a  recep- 

(Continued  on  Page  8) 


Award 

Toledo — Art  Barrie,  announcer 
for  WSPD,  Toledo,  has  been 
awarded  the  Citizenship  Medal  of 
the  Veterans  of  Foreign  Wars 
by  the  Toledo  Post.  VFW,  for 
outstanding  service  to  citizens  of 
Toledo.  His  "Sidewalk  Inter- 
views" program  has  long  stressed 
the  problems  of  the  ordinary 
citizen  as  well  as  the  returning 
war  veteran. 


Confirmation 

Crosley  Corporation  and  Gen- 
eroso  Pope,  publisher  of  II 
Progresso  Italo-Americano,  Friday 
confirmed  the  sale  of  WINS,  50.- 
000  watt  New  York  station,  to  the 
Pope  interests  who  operate 
WHOM,  5,000-watt  language  sta- 
tion in  New  York.  Terms  of  the 
deal  were  not  disclosed.  It  was 
reported,  however,  that  the  pur- 
chase price  was  $512,500. 

The  Pope  interests,  according 
to  reports,  hope  to  retain  the  call 
letters  of  WHOM  on  the  WINS 
wave  length  and  to  convert  it 
into  a  language  station.  They 
will  then  sell  the  WHOM  trans- 
mitter and  wave  length.  Recently 
WHOM  went  to  5,000  watts  at  an 
expense  of  around  $225,000. 

Radio  Pioneers  Plan 
New  Club  Activities 

Plans  for  a  luncheon  meeting  of 
the  Radio  Pioneers  to  be  held  at  the 
Roosevelt  Hotel  in  New  York  on 
Wednesday,  October  19th,  for  the 
purpose  of  discussing  several  mat- 
ters of  policy  were  announced  Fri- 
day by  William  S.  Hedges,  of  NBC, 
president  of  the  club. 

Among  the  matters  which  will 
(Continued  on  Page  6) 

Public  Service  Spots 

Skedded  During  Series 

Commercial    time    during  the 
World  Series  broadcasts  and  tele- 
casts will  be  shared  by  the  Gillette 
Safety  Razor  Co.,  sponsors,  with  the 
(Continued  on  Page  2) 


General  rate  increase  for  most  sta- 
tions in  the  country  is  expected  in 
the  near  future  in  the  light  of  an 
NBC  announcement  Friday  of  a 
boost  by  22  of  its  affiliated  stations. 

Web's  flagship,  WNBT,  New  York, 
will  have  a  new  basic  class  A  hourly 
rate  of  $2,000,  beginning  Nov.  1,  com- 
pared with  its  present  rate  of  $1500. 
The  three  other  network  outlets  in 
New  York  also  have  a  $1500  rate 
and  these  are  expected  -to  go  up 


'We  The  People' Goes 
From  CBS  To  NBC  Web 

The  Gulf  Refining  Co.  reportedly 
signed  a  contract  on  Friday  with 
NBC  for  sponsorship  of  "We,  The 
People"  on  both  radio  and  televi- 
sion, involving  combined  billings  of 
about  $1,000,000  and  constituting  the 
second  major  sponsor  switch  from 
CBS  to  NBC  within  a  week. 

The  simulcast,  formerly  heard  on 

(Continued  on  Page  6) 

M-G-M  Radio  Attractions 
Bow  On  WMGM  Oct.  10 


WMGM,  New  York,  will  launch 
the  Metro-Goldwyn-Mayer  Radio 
Attractions  series  in  the  metropoli- 
tan area  on  Oct.  10,  with  a  half-hour 
dramatization  of  "Crime  Does  Not 
Pay."  The  program,  based  on  MGM 
film  subjects,  will  be  aired  each 
Monday,  7:30-8  p.m. 

On  Oct.  12  another  program  in  the 

(Continued  on  Page  8) 

Nielsen  Ratings  Rising 
With  Return  Of  Stars 


National  Nielsen  Ratings  for  Aug. 
21-27,  just  released,  reflect  the  in- 
creased listening  stemming  from  the 
advent  of  fall  and  the  return  of  big- 
(Continued  on  Page  2) 


to  the  WNBT  figure  soon.  In  addi- 
tion, WPIX,  New  York  indie,  also 
plans  an  increase  from  its  present 
$1200  rate. 

Rate  increases  in  all  cases  will  be 
based  on  the  rapidly  growing  num- 
ber of  receivers  in  circulation. 

In  the  22  NBC  cities,  17  of  which 
are  on  the  inter-connected  network, 
the  rate  boost,  in  some  cases  as 
high  as  40  per  cent,  may  be  com- 
(Continued  on  Page  7) 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  The  first 
week  of  the  FCC's  hearing 
on  color  television  ended  with 
a  strong  intimation  that  the 
Commission  might  refuse  to 
lift  the  present  freeze  on  TV 
until  the  industry  is  ready  to 
make  full  speed  ahead  with 
color.  This  began  to  appear 
as  Commission  members  ham- 

( Continued  on  Page  6) 

Researcher  Ponders 
Future  Of  AM-TV 

Speculating  on  the  future  of  radio 
and  television  last  week  at  an  Amer- 
ican Marketing  Assn.  meeting  in 
New  York,  E.  L.  Deckinger,  research 
director  for  the  Biow  Co.,  suggested 
that  radio  might  eventually  aim 
only  for  the  daytime  audience, 
leaving  the  nighttime  field  to  tele- 
vision. 

"In  the  daytime  maybe  the  tele- 
vision addition  would  be  a  minimum 
(Continued  on  Page  8) 

1200  Expected  To  Attend 
ANA's  Annual  Meeting 

Attendance  of  more  than  1,200  is 
expected  at  the  Association  of  Na- 
tional Advertisers'  4  0th  annual 
meeting,  to  be  held  Oct.  12  at  the 
Waldorf-Astoria,  New  York. 

Speakers  will  include  Paul  G. 
(Continued  on  Page  2) 


Veteran 

Hartford,  Conn. — WTIC  was  re- 
minded of  its  approaching  silver 
anniversary  on  Saturday  when 
plant  manager  Herman  D.  Taylor 
celebrated  the  completion  of  his 
twenty-fifth  year  with  the  Hartford 
station.  Next  February,  a  quarter 
century  of  actual  broadcasting 
will  be  marked  by  WTIC.  When 
The  Travelers  entered  radio  in 
1924,  Taylor  was  engaged. 


Tele-Set  Increase  Ups  Rate; 
Cost  Per  M.  Down,  Says  Net 


RADIO  DAILY 


Monday.  October  3,  1949 


Vol.  49,  No.  1      Monday,  Oct.  3,  1949      10  Cts. 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN   KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays.  Sundays 
and  Holidavs  at  1501  Brotdwav.  New  York, 
(18).  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch.  Vice-President ;  Chester  B. 
Bahn,  Vice-President ;  Charles  A.  Alicoc.'te, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign.  $15.00. 
Address  all  communications  to  Radio  Dailv. 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Ccble  address :  Radaily,  New  York. 


WEST  COAST  OFFICES 
6425  Hollywood  Blvd.        Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Dahloneoa  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
360  No.   Michigan  Ave. 
Phone:  Randolph  6-6650 
Phone:  Riverside  5491 
SOUTHWEST  BUREAU 
Paul  Girard.  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-0 

Entered  as  second  class  matter,  April  5. 
1937,  at  the  postoffice  at  New  York,  N.  Y.. 
"nder  the  act  of  March  3,  1879. 


FINANCIAL 


—  (Scptembgr  30)  = 

NEW  YORK  STOCK  EXCHANGE 


ABC   

Admiral  Corp  

Am.  Tel.  &  Tel  

CBS  A   

CBS  B   

Philco   

RCA  Common   . .  . . 

RCA  1st  pfd  

Stewart- Warner  .  .  . 
Westinghouse 
Westinghouse  pfd. 

Zenith  Radio   

NEW  YORK 
Nat.  Union  Radio 

OVER  T 


DuMont  Lab  

Stromberg-Carlson 
U.  S.  Television 
WJR  (Detroit)  . 


Low 

7V8 
23% 
142 
221/2 
22  Vz 
30 

11% 

731/4 

123  s 
25 
99 
273r 

CURB  EXCHANGE 
3         27/8  27/8 
HE  COUNTER 

Bid 
13% 
IOV2 
5-16 
7 


High 

m 
241/2. 

42'4 
22V2 
225/s 
30 1/4 
12l/8 
731/4 
123/g 
2558 
99 

2734 


Close 
71/4 
233/4 

142V8 
221/2 
221/2 
301/4 
12 

7314 

123/, 

255/8 

99 

273/s 


Net 
Chg 

+  Ve 
+  V* 
—  Vi 


+  'A 

—  yfc 


Asked 
143/4 
113/4 

'/2 
73/4 


CBS  TV  Affiliates 

Total  Fifty  Stations 

The  number  of  CBS-TV  affiliates 
increased  to  50  last  week  with  the 
addition  of  WJAR-TV,  Providence. 
Rhode  Island,  to  the  network  effec- 
tive immediately.  Station,  assigned 
Channel  No.  11,  is  owned  and  opera- 
ted by  the  Outlet  Company,  Provi- 
dence. John  J.  Boyle  is  manager  of 
the  station. 


*  COmiNG  AND  GOING  & 


MORGAN  BEATTY,  whose  "News  of  the 
World"  is  heard  on  NBC,  will  return  today 
from  England,  where  he  made  a  study  of  the 
situation  resulting  from  the  devaluation  of 
the  pound. 

KEN  SPARNON,  field  representative  for 
BMI,  left  over  the  week-end  for  Memphis, 
where  he'll  attend  the  meeting  of  District  6, 
NAB.  From  there  he'll  go  to  Chattanooga  on 
business,  and  later  will  attend  the  meeting 
of  NAB's  District  4  at  Pinehurst,  N.  C. 

LEE  LITTLE,  president  of  KTUC,  Columbia 
network  outlet  in  Tucson,  Ariz.,  a  visitor 
Friday  at  the  New  York  headquarters  of  the 

web. 

SIDNEY  ASCHER,  publicist,  will  return  today 
from  Madison,  Wise,  where  he  spent  a  few 
days  on  business. 

ALLAN  SIMPSON,  owner  of  WADC,  affiliate 
of  CBS  in  Akron,  Ohio,  conferred  last  week 
at  the  New  York  offices  of  the  web. 

BEN  B.  BAYLOR,  JR.,  assistant  general 
manager  and  director  of  sales  for  WMAL, 
Washington,  D.  C,  has  left  on  a  business  trip 
to  Chicago,  Detroit  and  Pittsburgh,  where 
he'll  consult  with  agency  officials  and  sales 
executives  of  ABC. 


HOWARD  S.  MEIGHAN,  Columbia  network 
vice-president  and  general  executive,  who  has 
been  named  CBS  chief  executive  officer  on  the 
West  Coast,  has  arrived  in  Hollywood  to  take 
over  his  new  duties. 

TED  GRANIK,  whose  "American  Radio 
Forum"  debuts  as  a  simulcast  on  NBC  tele 
and  AM  on  Sunday,  October  30,  has  returned 
from  Kansas  City,  where  he  flew  for  con- 
ferences with  a   prospective  sponsor. 

GEORGE  B.  STORER,  JR.,  manager  of 
WAGA-TV,  the  Fort  Industry  TV  station  in 
Atlanta,  Ga.,  who  attended  the  color  tele- 
vision hearings  at  the  FCC  last  week,  is  ex- 
pected in  New  York  shortly. 

EVERETT  TOMLINSON,  assistant  western 
program  director  of  CBS,  has  left  on  a  two- 
week  vacation. 

SY  BLOOM,  scripter  for  "Buzz  and  Bill" 
on  KDKA,  Pittsburgh,  is  vacationing  here  in 
his  native  New  York.  During  his  absence,  Ed 
King,  of  "Brunch  with  Bill,"  will  take  over 
the  Bloom  program. 

BERT  LOWN,  vice-president  of  Associated 
Program  Service  in  charge  of  station  relations, 
is  in  Dallas,  Tex.,  for  tne  meeting  of  District 
13,  NAB.  He'll  be  in  Memphis  the  end  of  this 
week. 


Nielsen  Ratings  Rising 
With  Return  Of  Stars 


(Continued  from  Page  1) 

name  shows.  Most  top-rated  pro- 
grams, especially  in  the  evening, 
show  rating  increases  ranging  from 
9  per  cent  to  13  per  cent  above  those 
of  the  preceding  week. 

"Mr.  Keen"  leads  the  once-a-week 
evening  listings,  followed  by  "Mr. 
District  Attorney,"  Crime  Photog- 
rapher," "Our  Miss  Brooks,"  and 
"This  Is  Your  FBI."  "Lone  Ranger" 
tops  the  multi-weekly  evening  cate- 
gory, followed  by  "Counter-Spy," 
and  "Beulah."  Arthur  Godfrey  leads 
the  daytimers.  trailed  by  "My  True 
Story."  "Right  to  Happiness,"  and 
"Wendy  Warren." 


Miller  In  Dallas  Today 
For  District  13  Meeting 

(Continued  from  Page  1) 

Doherty.  NAB's  labor  executive.  It 
was  not  known  on  Friday  whether 
the  sessions  would  be  "on  the  rec- 
ord" or  "off  the  record." 


Video  Show  Challenges 
'The  Great  Dunninger' 

The  producers  of  "We,  The 
People"  are  going  to  great  lengths 
— to  Bermuda,  to  be  exact — in  an  at- 
tempt to  outwit  Joseph  Dunninger, 
the  magician  and  mental  telepathist, 
when  he  appears  on  the  program's 
video  premiere  over  CBS-TV  next 
Wednesday  night. 

An  airlines  hostess  left  New  York 
yesterday  by  air  for  Hamilton,  Ber- 
muda. There  she  is  to  pick  up  a 
carton  containing  four  objects 
placed  therein  by  prominent  Ber- 
mudians.  Back  she  will  fly  to  New 
York  with  the  sealed  carton.  There 
on  Wednesday  night,  before  the 
"We,  The  People"  cameras,  Dunnin- 
ger guarantees  to  announce  the  con- 
tents of  the  carton  by  reading  the 
mind  of  the  hostess, 


Public  Service  Spots 

Skedded  During  Series 

(Continued  from  Page  1) 

Advertising  Council  for  public  ser- 
vice announcements  on  behalf  of 
seven  Council  projects. 

These  include  messages  on  Forest 
Fire  prevention.  Better  Schools, 
Community  Chests,  and  the  Ameri- 
can Economic  System.  If  the  Series 
runs  beyond  four  games,  other  spots 
will  be  aired  on  National  Service 
Life  Insurance  Dividends,  Highway 
Safety,  and  Armed  Forces  Prestige. 
Production  details  are  being  handled 
by  Maxon,  the  Gillette  agency. 


1200  Expected  To  Attend 
ANA's  Annual  Meeting 

(Continued  from  Page  1) 

Hoffman,  ECA  chief;  Sam  C.  Gale, 
vice-president  and  director  of  ad- 
vertising for  General  Mills,  Inc.,  and 
Chester  J.  LaRoche,  president  of  C. 
J.  LaRoche,  Inc.  Members  of  the  ad- 
vertising Council's  board  of  direc- 
tors who  will  appear  on  the  speak- 
ers' platform  include  Frank  Stanton, 
president  of  CBS;  Louis  G.  Brock- 
way,  of  Young  &  Rubicam,  and  Fair- 
fax Cone,  of  Foote,  Cone  &  Belding. 


CBS  Renews  Contract 
Of  Symphony  Conductor 

Bernard  Herrmann,  conductor  of 
the  CBS  Symphony  Orchestra,  has 
been  re-signed  by  CBS  to  continue 
his  post  as  the  web's  symphonic 
conductor  for  a  term  of  three  years. 

With  the  conclusion  of  the  CBS 
Symphony's  1949  Sunday  afternoon 
concert  series  on  Oct.  9,  Herrmiann 
will  sail  for  England  to  direct  the 
Ha  Lie  Orchestra,  Manchester,  in  a 
series  of  six  concerts  during  Novem- 
ber as  guest  of  John  Barbirolli,  per- 
manent conductor  of  the  Halle  en- 
semble. Later  he  will  lead  the  BBC 
Symphony  in  London  in  a  series  of 
radio  performances. 


Cutest  trick 
of  the  week 

This  tiny  kitten  seems  to  think  * 
that  the  reins  on  the  donkey  make 
an  ideal  trapeze.  Just  how  the  kit- 
ten got  'way  up  there,  nobody 
knows.  But  everybody  agrees  that 
it's  a  right  cute  trick. 
There's  a  cute  trick  to  buying  t 
radio  time  in  Baltimore — that  is, 
if  you're  looking  for  a  station  that 
will  produce  the  greatest  results  r 
for  the  least  amount  of  money. 
The  station  is  W-I-T-H,  the  BIG 
independent  with  the  BIG  audi-  , 
ence. 

W-I-T-H  delivers  more  listeners- 
per-dollar  than  any  other  station 
in  town.  It  covers  92.3%  of  all  the 
radio  homes  in  the  rich  Baltimore 
trading  area.  It's  the  station  fa-  ( 
mous  for  low-cost  results. 
So  if  you  want  the  real  bargain 
buy  in  Baltimore,  call  in  your 
Headley-Reed  man  and  let  him 
tell  you  all  about  W-I-T-H. 


Baltimore  3,  Maryland 

TOM  TINSLCY,  President 
Represented  by  Headley-Reed 


W  E  A  V 

PLATTSBURG,  N.  Y. 

AMERICAN  BROADCASTING  CO. 

CONSISTENTLY  SELLING  THE  NORTH 

COVNTRY'S  RICHEST  MARKET 
JOSEPH  HERSHEY  McGILLVRA,  Nat.  Rep. 


Then  Jamison  said  . . . 

"You  need  Weed,  Sir !" 


At  lunch  the  other  day  our  man  Jamison  met  a  very 
worried  station  manager.  In  advertising's  best  anonymous 
tradition  we  will  call  him  Station  Manager  A. 

"I  hear  a  lot  of  talk  these  days  about  economic  recession," 
Manager  A  was  saying.  "I  don't  necessarily  believe  it,  but 
I  hear  it.  I  hear  that  the  honeymoon  is  over,  that  the  buyer's 
market  has  arrived,  and  that  advertisers  are  getting  more 
careful  every  day  about  how  they  spend  their  appropriations." 

"True  in  part,"  said  Mr.  Jamison.  "But  let's  look  at  the 
bright  side.  The  fact  that  both  buyers  and  advertisers  are 
becoming  more  careful  improves  your  competitive  position. 
You  have  a  good  station  in  a  good  market.  And  Spot  Radio, 
the  major  product  you  have  to  sell,  is  admittedly  one  of 
the  most  economical  and  profitable  forms  of  advertising 
ever  devised.  It  is  the  medium  smart  advertisers  prefer  when 
they  want  to  pinpoint  their  markets  and  avoid  all  waste 
circulation." 

"Then  why  is  my  station  losing  money?"  the  manager  asked. 

"If  you  don't  mind  my  saying  so,"  Jamison  replied,  "you 
are  improperly  represented.  Spot  Radio  should  be  sold  as 
carefully  as  it  is  used . .  .You  need  Weed,  sir! 

"I  have  been  employed  by  this  fine  organization  for  some  time. 
We  are  doing  more  business  for  all  of  our  clients  than  ever  before. 
And  there's  no  reason  why  we  can't  do  the  same  for  you." 


Weed 


radio  and  television 


station  representatives 

newyork      •      boston      •       Chicago       •  dctroit 
II   CI        CO   IT!   p  d   II  y      san   francisco         •         atlanta         •  holly  wood 


RADIO  DAILY 


Monday.  October  3,  1949 


SOUTHWEST 


KTSA  chief  engineer  W.  L.  Eger- 
ton,  has  completed  installation 
of  the  Frequency  Modulation  equip- 
ment and  inaugurated  service  by 
San  Antonio's  fifth  FM  outlet,  KTSA- 
FM.  The  outlet  broadcasts  from 
KTSA's  new  suburban  transmitter 
site  with  an  effective  radiated  power 
of  18,000  watts  on  channel  281,  at 
the  104.1  megacycle  frequency. 
Present  schedule  sets  broadcasting 
hours  weekdays  from  3:00  to  9:00 
p.m.,  2:00  to  9:00  p.m.  Sundays  with 
100  per  cent  duplication  of  KTSA 
local  programming  and  CBS  net- 
work shows. 

Bill  Michael  is  the  latest  addition 
to  the  staff  of  KMAC,  San  Antonio. 
He  has  taken  over  duties  as  a  news- 
caster. There  is  only  one  letter  dif- 
ferent in  his  name  and  Bill  Mich- 
aels, manager  of  KABC  here.  That 
is  the  letter  "s"  in  the  KABC  Mich- 
aels. 

Austin  Williams,  night  news  edi- 
tor for  WOAI,  San  Antonio,  has  re- 
turned to  his  duties  following  a  two 
weeks  vacation  on  the  beach  at 
Galveston. 

As  a  public  service  broadcast,  in 
the  current  drive  to  curb  reckless 
driving,  KITE,  San  Antonio,  is  ori- 
ginating a  15-minute  broadcast  di- 
rect from  Corporation  Court  in  San 
Antonio.  Airings  are  heard  Monday 
through  Friday.  The  microphone  is 
opened  and  picks  up  the  case  that 
is  in  progress  before  the  judge  at 
that  time. 

Request  has  been  made  to  the 
FCC  for  the  transfer  of  200  shares 
of  stock  in  the  Amarillo  Broadcast- 
ing Co.,  owners  of  KFDA  and 
KFDA-FM,  from  J.  Lindsey  Nunn 
to  Gilmore  H.  Nunn,  a  son.  J.  Lind- 
sey Nunn  has  had  50  per  cent  inter- 
est and  transfer  makes  the  father 
and  son  equal  partners.  There  is  no 
money  involved  in  the  transaction. 

Henry  Taylor  To  Speak 
At  Eastern  4-A  Dinner 


Henry  J.  Taylor,  ABC  news  com- 
mentator who  has  just  returned 
from  a  world  tour,  will  be  the  prin- 
cipal speaker  at  a  dinner  next  Wed- 
nesday night  at  the  Park  Lane 
Hotel,  New  York,  climaxing  the 
two-day  annual  Eastern  conference 
of  the  4-A's. 

Clarence  B.  Goshorn,  president  of 
Benton  &  Bowles,  and  chairman  of 
the  4-A's  board,  will  also  be  heard. 
Ray  Vir  Den,  president  of  Lennen 
&  Mitchell  and  chairman  of  the 
New  York  council  of  the  association, 
will  preside. 


RADIO  EXECUTIVE'S 
APARTMENT 

Ideal  3  -  room  apartment  beautifully 
furnished.  Located  on  East  80th  St. 
Combination  office  &  living  quarters, 
built  in  sound  equipment,  special  light- 
ing effects.  Apartment  could  easily 
rent  for  $250.  Will  take  $150  plus 
incidentals  for  equipment.  Have  Cadil- 
lac Club  Coupe.  Leaving  for  the  Coast. 
Phone  TR.  9-0961   before  12  noon. 


Mainly  About  Manhattan,  .  .  .' 

•  •  •  IT  SEZ  HERE:  Ralph  Weil,  gen'l  manager  of  WOV,  denying 
reports  that  the  station  may  drop  its  Italian  language  programs.  In  fact, 
they  recently  expanded  its  schedule,  he  sez.  .  .  .  Talking  about  foreign 
languages,  WWRL  is  adding  Roumanian  and  Scandinavian  shows  bring- 
ing its  language  airings  to  14  different  tongues.  .  .  .  Bill  Gargan  readying 
a  giveaway  series  called  "Junior  Collects."  (Ain't  the.  guy  busy  enuf  with 
his  radio  and  TV  series?)  .  .  .  Earl  Wilson  nixed  a  fabulous  offer  from 
Hearst.  Post  Syndicate  matched  the  offer  to  keep  him.  .  .  .  Boston  and 
Philly  loom  as  first  cities  to  give  up  televised  baseball.  Magnates  there 
studying  TV  effect  on  the  gate.  .  .  .  Toughest  campaign  being  waged  in 
N.Y.  election  since  Fiorello  LaGuardia  is  being  conducted  by  Oren  Root, 
running  for  Borough  Pres.  of  Manhattan.  He'll  do  6  TV  programs  on 
WNBT  starting  tonight  and  is  inviting  his  potential  constituents  to  debate, 
argue  or  heckle.  .  .  .  WPEN's  Eddie  Newman  named  president  of  Phila- 
delphia's new  disc  jockey  ass'n.  .  .  .  It's  a  girl  at  the  H'wood  home 
of  Zeke  Manners.  ...  If  Libby,  McNeil  and  Libby's  "Auction-aire"  is  a 
click  on  TV,  every  food  company  in  the  country  will  be  out  for  a  similar 
idea.  They're  watching  it  like  a  hawk.  .  .  .  Alfred  Drake  swears  the 
towels  in  a  H'wood  duo's  home  reads  "Ham"  and  "Her." 

ft         ft-       ft  ft 

•  •  •  AFTER  MONTHS  of  planning  and  research,  the  Tele- 
Rex  Co.,  who  recently  established  headquarters  at  369  Lexington 
Ave.,  has  come  up  with  what  is  said  to  be  one  of  the  best  ideas 
in  television  to  date.  Highlighted  as  the  "Tele-Rex  Plan,"  the  firm 
is  now  negotiating  with  major  recording  firms  on  adopting  the  idea. 
New  Plan  figures  to  play  a  major  part  in  injecting  that  so-called 
'shot  in  the  arm'  that  TV  programming  could  use. 

ft        ft        ft  ft 

•  •  •  DORIS  SHARP,  the  little  lady  who  thought  up  Radio  Registry 
and  parlayed  it  into  the  Important  Money,  reports  that  her  latest  idea — 
Registry  Casting — is  a  huge  success  already.  Started  last  April,  it's  already 
accounted  for  322  actual  jobs  for  Radio  Registry  clients — and  this  during 
the  slow  summer  months.  The  new  service  started  as  a  result  of  traffic 
in  calls  to  RR  for  information  on  talent.  Doris  immediately  saw  the  value 
in  these  calls  and  put  them  to  practical  use.  She  makes  it  clear,  however, 
that  Registry  Casting  is  not  an  agent  nor  does  it  cast.  It  is  an  elaborate 
system  of  information  on  talent  to  help  the  director  in  his  casting 
problems.  In  response  to  requests,  all  her  clients  are  submitted  in  category 
of  the  inquiry.  There  is  no  alphabetical  or  other  preference  and  no 
recommendations  are  made.  Client's  credits  and  pictures  help  the 
director  in  his  selection  of  talent  and  the  director  makes  his  own  choice. 
The  speed  with  which  this  service  has  caught  on  has  not  only  proved 
the  need  for  such  a  central  source  of  information  but  is  proving  a 
terrific  help  to  the  actor  who  can't  cover  all  the  casting  contacts  in  town. 

ft         ft         ft  ft 

•  •  •  PURELY  PERSONAL:  Jack  Arthur's  performance  on 
the  Kraft  Tele  Theatre  the  other  night  ranks  with  any  we've  yet 
seen  on  the  new  medium.  In  sum,  he  was  slightly  sensational.  .  .  . 
Caught  run-through  at  NBC  of  TV  situation  comedy,  "Cinderella 
on  B'way,"  with  comic  Dave  Burns.  Agency  boys  on  the  lookout 
for  zany  comedy  plus  songs  'and  dances  would  do  well  to  give  this 
the  once-over.  .  .  .  We'd  like  "The  Front  Page"  if  it  was  presented 
in  a  theatre  or  your  backyard  but  John  Daly's  conception  of  Walter 
Burns  ain't  the  way  we  read  it.  .  .  .  Interviewing  Jerome  Zerbe 
the  other  p.m.,  Bill  Slater  asked  him  howcum  he  became  a  society 
photographer.  "Well,"  explained  Zerbe,  "when  I  was  very  young, 
my  father  was  a  financial  disappointment  to  me." 


CHICAGO 


By  HAL  TATE 

VINCE  LLOYD,  until  recently 
sports  editor  of  WMBD  in 
Peoria,  has  joined  the  staff  of  WGN- 
TV,  Jay  Faraghan,  station's  pro- 
gram director  announces.  His  first 
assignment  will  be  covering  collegi- 
ate football  telecasts  with  Bill 
O'Connor.  After  four  years  of  ser- 
vice in  the  Marine  Corps,  Lloyd  re- 
joined WMBD  as  sports  editor.  In 
the  new  job,  he  rejoins  a  fellow 
alumnus  of  WMBD,  Jack  Brick- 
house,  WGN-TV  sports  manager. 

A  three-way  tie-up  has  been 
worked  by  station  WLS,  Coronet 
Magazine,  and  ABC-TV.  On  the 
magazine's  October  cover  will  be 
depicted  a  painting  of  an  aged  fid- 
dler and  two  young  square-dancers 
in  the  position,  "Honor  Your  Part- 
ner." 

Nell  Tangeman,  mezzo-soprano, 
was  presented  as  Career  Perfor- 
mance artist  of  the  Chicago  Theater 
of  the  Air  on  the  final  summer  con- 
cert over  WGN  and  the  Mutual  net- 
work on  Sept.  24. 

Jean  Jones,  secretary  to  Ade  Hult, 
vice-president  in  charge  of  the 
Mutual  Broadcasting  System  Cen- 
tral division,  has  recovered  from 
cuts  and  bruises  suffered  in  a  traf- 
fic accident.  Harry  Mason  Smith, 
vice-president  in  charge  of  sales  for 
station  WLM,  Cincinnati,  was  a  re- 
cent visitor  at  the  Mutual  offices. 

Starting  Thursday,  September  29, 
"Comedy  Playhouse"  will  become  a 
full  hour  program  over  WGN-?.fu- 
tual,  from  8: 30  to  9: 30  p.m.  The  first 
production  on  the  new  expanded 
schedule  will  be  the  John  C.  Holm- 
George  Abbott  stage  hit  of  the  30's, 
"Three  Men  On  A  Horse,"  starring 
the  Gold  Coast  Players,  a  radio  stock 
company  developed  for  "The  Chi- 
cago Theater  of  the  Air."  The 
"Comedy  Playhouse"  series  is  writ- 
ten and  directed  by  Jack  LaFrandre, 
who  manages  to  retain  the  original 
story  line  and  comedy  flavor  in 
streamlining  the  Broadway  hits. 

"Action  Autographs,"  telecast  on 
ABC-TV  Sundays  from  5:30  to  5:45 
p.m.,  will  present  the  story  of  World 
War  II's  most  incredible  combat 
team,  the  Shark  Men,  on  October  2. 
Former  Marine  Captain  Jerry  Miller 
will  be  there  in  person  to  tell  the 
tale.  Ed  Prentiss  handles  the  emcee 
duties  on  the  program,  which  is  a 
Jack  Brand  Production. 


rVo  Cigar? 

A  new  approach  to  quiz  shows 
is  claimed  by  WNEW,  New  York 
in  its  latest  offering,  "What 
Comes  Next?"  Listeners  at  home 
are  asked  to  identify  popular 
songs  after  hearing  only  the 
ve-se  played  or  sung.  In  return 
they  get  no  mink  underwear,  no 
trip  to  the  Riviera,  no  $50,000 
jackpot,  and  no  truckload  of  dog 
food — nothing,  says  WNEW,  but 
"fun." 


Monday.  October  3.  1949 


RADIO  DAILY 


5 


AGENCIES 


HAL  STECK,  radio  copy  chief  at 
McCann-Erickson,  Inc.  has  re- 
signed. He  plans  to  re-enter  the  free 
lance  field,  heading  his  own  organi- 
zation which  will  offer  a  radio  and 
television  writing  service  to  the 
trade. 


WARWICK  &  LEGLER,  INC.,  has 
signed  a  two-year  agreement  for 
National  Nielsen  Radio  Index  Class 
"A"  Service,  including  New  York 
Television  Reports. 


PETER  A.  KRUG,  formerly  radio 
and  space  buyer,  has  been  named 
director  of  radio  and  television  for 
Hicks  &  Greist,  Inc.,  New  York. 
Estelle  M.  Shelron  will  handle  space 
buying  for  all  agency  accounts.  In- 
creased television  activity  is  plan- 
ned. 


FRANKLIN  BRUCK  ADVERTIS- 
ING CORP.  has  been  named  by  A. 
Siegel  &  Sons,  maker  of  La  Magnita 
Cigars.  Television  will  be  used. 


HIRSHON-GARFIELD,  INC.  has 
been  appointed  by  Textron,  Inc.  for 
its  men's  wear  division. 


ARCHIBALD  McG.  FOSTER  has 
been  elected  a  vice-president  of  the 
A.  W.  Lewin  Co.,  New  York. 


STEVE  RICHARDS,  of  the  Kud- 
ner  Agency,  joined  General  Mo- 
tors on  Oct.  1  to  direct  public  rela- 
tions for  the  Buick  Motor  Division. 


A.  T.  GRAY  has  been  named  spe- 
J  cial  representative  in  New  York  for 
the  Union  Oil  Company  of  Califor- 
nia. He  has  been  with  the  company 
since  1929  and  in  recent  years  has 
v  been  associated  with  its  Western  of- 
fices. 

i  Johnson  States  Position  On 
Union  Squabble  At  WHBF 

Rock  Island,  111.  —  Les  Johnson, 
general  manager  of  WHBF,  Rock 
Island,  declared  last  week,  "There 
is  no  basis  of  fact  for  AFRA's  unfair 

j  labor  practice  charge"  in  comment- 
ing on  station's  union  squabble.  He 
added:  "Negotiations  broke  up  over 
question  of  form  of  union  security. 

/  Station  offered  maintenance  of 
membership.  Union  demands  union 
shop.  Only  three  people  of  the  staff 
of  eight  doing  air  work  are  mem- 

»  bers  of  AFRA  and  demanding  union 
shop.  The  station  has  a  staff  of  42 
people." 


means  SuSineU 


Block  Drama  Programming 
Increases  On  Web  Schedules 


(Continued 

tual,  the  crime  detection  drama  has 
been  a  sustainer  since  March,  1948. 
The  show,  however,  was  sponsored 
by  Petry  Wine  Co.  from  its  begin- 
ning on  MBS  to  May,  1947.  Mutual 
will  fill  the  spot  formerly  held  by 
"Gregory  Hood'  with  the  "Count  of 
Monte  Cristo." 

"Chandu,"  another  former  Mutual 
mystery  show  and  more  recently  on 
the  Don  Lee  network,  will  be  of- 
fered by  ABC  as  co-operative  pro- 
gram. Cyril  Ambrister  is  producer- 
director  of  "Chandu."  Martin  An- 
drews will  handle  the  same  assign- 
ment on  "Gregory  Hood."  Frank 
Chandler  will  play  the  role  of 
"Chandu."  Elliot  Lewis  will  be 
heard  as  "Gregory  Hood." 

ABC's  biggest  block  of  dramatic 
presentations  during  the  Fall-Win- 
ter season  falls  on  Wednesday  nights. 
That  night's  two  and  one-half  hours 
of  dramas  begins  with  "The  Lone 
Ranger"  at  7: 30  p.m.,  EST,  followed 
by  "The  Amazing  Mr.  Malone"  at  8 
p.m.,  "The  Adventures  of  Sherlock 
Holmes"  at  8:30  p.m.,  "The  Detec- 
tive of  the  Week"  at  8: 55  p.m., 
"Starring  Boris  Karloff"  at  9  p.m., 
and  "The  Croupier"  at  9: 30  p.m. 

The  Friday  night  block  of  dramas 
on  ABC  consists  of  "The  Lone 
Ranger"  at  7:30  p.m.,  "The  Fat  Man" 
at  8  p.m.  and  "This  Is  Your  F.B.I." 
at  8:30  p.m.  "The  Sheriff"  is  sched- 
uled for  the  same  night  at  9: 30  p.m., 
with  a  comedy  break,  "The  Adven- 
tures of  Ozzie  &  Harriet,"  immedi- 
ately preceding. 

CBS'  "strongest"  night  of  drama 
falls  on  Thursdays.  On  the  web's 
schedule  are  "F.B.I,  in  Peace  & 
War,"  8  p.m.,  EST;  "Mr.  Keen, 
Tracer  of  Lost  Persons,"  8:30  p.m.; 
"Suspence,"  9  p.m.;  "Crime  Photog- 
rapher," 9:30  p.m.;  "Hallmark  Play- 
house," 10  p.m.,  and  "First  Nighter," 
10: 30  p.m.,  constituting  three  hours 
of  dramas. 

The  Saturday  night  schedule  of 


from  Page  1) 

CBS  starts  off  with  "The  Adven- 
tures of  Philip  Marlowe"  at  8: 30 
p.m.,  EST,  followed  by  "Gangbust- 
ers"  at  9  p.m.  and  "Escape"  at  9:30 
p.m.  An  hour-long  drama,  "Lux  Ra- 
dio Theater,"  represents  the  Mon- 
day fare  of  love  and  adventure  for 
CBS  listeners,  9-10  p.m.,  EST. 

Mutual's  dosage  of  two  hours  and 
more  of  drama  falls  on  Mondays 
and  Tuesdays,  with  a  short  five- 
minute  break  by  "Bill  Henry  and 
the  News"  at  8:  55  p.m.,  EST.  On  the 
Monday  schedule  is  "I  Love  A  Mys- 
tery," 7:45  p.m.;  "Straight  Arrow," 
8  p.m.;  "The  Affairs  of  Peter  Salem," 
8:30  p.m.;  "Murder  By  Experts,"  9 
p.m.,  and  "Secret  Missions,"  9:30 
p.m.,  EST.  Tuesdays'  roundup  con- 
sists of  "Count  of  Monte  Cristo,"  8 
p.m.;  "Official  Detective,"  8:30  p.m.; 
"John  Steele,  Adventurer,"  9  p.m., 
and  "Mysterious  Traveler,"  9:30  p.m., 
EST. 

NBC  strengthens  the  Wednesday 
night  potion  with  three  "situation" 
programs:  "Mr.  District  Attorney," 
9:30  p.m.;  "Big  Story,"  10  p.m.,  and 
"Curtain  Time,"  10:30  p.m.  NBC's 
Wednesday  schedule,  along  with 
ABC's  roundup,  means  that  Ameri- 
can listeners,  by  turning  their  dials 
only  once  in  the  course  of  the  even- 
ing, can  be  shocked,  thrilled  or  in- 
trigued for  three  and  one-half  hours. 


Durante  And  Ameche 
Will  Return  October  7 


Jimmy  Durante,  Don  Ameche, 
and  the  rest  of  the  vacationing  com- 
edy orew  will  return  to  NBC  on 
Oct.  7,  9:30  p.m.,  EST. 

Joining  the  cast  in  featured  roles 
will  be  Vera  Vague,  mlan-ohasing 
comedienne,  and  Sara  Berner,  mimic 
and  dialectician,  as  Mrs.  Mataratza. 
Candy  Candido  will  return  to  add 
his  comedy  to  the  program.  Music 
will  be  by  Roy  Bargy  and  his  or- 
chestra. 


Wedding  Bells 

Announcer  Leif  Jensen  of  WDRC, 
Hartford,  and  Miss  Virginia  Cioffi  of 
New  Haven,  were  married  Septem- 
ber 7  in  New  Haven,  Conn.  Jensen 
and  his  bride  will  live  in  Bethany, 
Conn.,  and  he  will  commute  to  Hart- 
ford for  his  WDRC  announcing 
duties. 


PROfnOTION 


For  Old  Red  And  Blue 

WCAU,  Philadelphia,  is  pulling 
all  the  stops  in  promoting  the  fact 
that  Byrum  Saam,  sportscaster,  will 
be  heard  exclusively  on  the  station 
in  the  broadcast  of  University  of 
Pennsylvania  football  games.  Latest 
step  in  the  campaign  to  get  the  fact 
that  Saam  is  exclusive  on  WCAU 
across  is  a  series  of  transcribed  an- 
nouncements featuring  the  sports- 
caster  calling  an  imaginary  Penn 
game.  Saam  interrupts  after  a  mo- 
ment or  two  to  tell  the  fans  that  he 
is  all  set  for  Saturday's  contest  and 
he  will  be  on  WCAU  exclusively  in 
Philadelphia.  The  plugs  are  being 
scheduled  all  over  the  board.  The 
games,  which  are  being  carried  by 
WCAU  for  the  15th  straight  year  are 
again  sponsored  by  the  Atlantic  Re- 
fining Company.  Saam  is  starting  his 
10th  year  on  WCAU  for  Atlantic. 

"Life  Of  Riley"  Starts 
6th  Year  On  Oct.  7,  NBC 


"The  Life  of  Riley,"  starring  Wil- 
liam Bendix,  will  start  its  sixth 
year  on  -the  air  on  Oct.  7  when 
the  comedy  series  is  broadcast  over 
NBC,  9  p.m.  EST. 

The  television  version  of  the  show 
will  be  seen  Tuesdays  over  the  NBC 
Television  Network,  9: 30-10  p.m., 
EST,  beginning  Oct.  4. 


RANGER TONE 

Synchronized  Magnetic  Tape  Gives  "Lip  Lyric" 
Sound  for  Television  and  Motion  Pictures 

Used  by 

De  Rochemont  in  "Lost  Boundaries"  (Light-house  Scenes) 
MPO  "The  Tanglewood  Story,"  State  Dept.  Cultural  Film 
(Dr.  Sergei  Koussevitzky  and  the  Boston  Symphony.) 

Life  Magazine,  Texas  Promotional  Film 

IMPS  "Career  Decision"  U.  S.  Recruiting  Film 

"Lightning  Talks"  NAB  Promotional  Film 

Beck  and  Albert  "Human  Beginnings"  (Dr.  Becks'  Emotion 

Series) 

And  now 

Proctor  "The  Big  Story"  sound  from  tape  direct  on  the  air  with 
Documentary  Film,  NBC  Television,  "Precision  Timing" — Variety 

RANGERTONE,  Inc. 


73  Winthrop  Street 


Newark  4,  N.  J. 


RADIO  DAILY 


Monday,  October  3.  1949 


Radio  Pioneers  Plan 
New  Club  Activities 


HEDGES 


(Continued  from  Page  1) 

come  up  for  discussion  will  be  the 
subject  of  awards  for  individual 
achievement  in  the  art,  science  and 
business  end  of  radio;  the  advisabil- 
ity of  establishing  a  Radio  Hall  of 
Fame  and  the 
publication  of  a 
non  -  profit  year 
book  for  the 
club's  member- 
ship. 

The  luncheon 
will  also  hear 
progress  reports 
from  committee 
chairmen  and 
will  pass  on 
whether  or  not 
the  organization 
will  sponsor  an 
annual  banquet 
this  year. 

Carl  Haverlin,  president  of  BMI, 
and  chairman  of  the  Radio  Pioneers 
membership  committee,  is  planning 
a  membership  drive  and  asks  that 
applicants  with  20  or  more  years  ra- 
dio service  contact  the  club's  secre- 
tary, Mrs.  Hilda  Jane  Foley,  40  An- 
drew Lane,  Hicksville,  L.  I.  Miss 
Foley  is  also  receiving  reservations 
for  the  luncheon  meeting  on  Oct.  19. 

Dorothy  Gordon  of  the  New  York 
Times,  chairman  of  the  club's  pub- 
licity committee,  held  a  luncheon 
meeting  of  her  committee  in  the 
New  York  Times  building  on  Fri- 
day. Among  those  present  were 
president  Hedges,  H.  V.  Kaltenborn, 
founder  of  the  Pioneers;  M.  H. 
Shapiro  of  BMI;  Frank  Burke,  Radio 
Daily  and  Michael  Dann  of  the  NBC 
press  department. 

WRNY  Sells  Football 

Rochester,  N.  Y. — Whiting-Buick, 
Inc.,  lodal  Buick  distributor,  will 
sponsor  this  season's  football  games 
of  the  Aquinas  school  over  WRNY, 
Rochester.  The  Aquinas  schedule 
opens  Oct.  2. 


Syndicating  TV 
Programs  Firm 

Rapid  expansion  of  TV  requires 
more  and  more  GOOD  low-cost 
programs  for  stations  and 
sponsors.  Nationally  known  and 
experienced  program  production 
firm  receiving  bona  fide  re- 
quests for  product.  Needs  im- 
mediate additional  funds  for 
production  and  syndication 
throughout  U.  S.  on  film.  Op- 
portunity to  invest  in  one  or 
more  series.  Excellent  profit 
possibilities.  First  proceeds  to 
investor  until  investment  re- 
turn, profit  sharing  continues. 

BOX  274 
RADIO  DAILY 
1501  Broadway,  N.  Y.  C. 


Hint  Freeze-End  Must  Await 
Go-Ahead  Signal  On  Color 


(Continued  from  Page  1) 

mered  away  at  the  RCA  research 
director,  Elmer  W.  Engstrom,  who 
had  the  unpleasant  duty  of  announ- 
cing that  RCA  was  not  quite  as 
ready  with  color  TV  as  its  August 
announcement  had  indicated. 

The  most  significant  questioning, 
perhaps,  was  that  by  FCC  chairman 
Wayne  Coy,  who  asked  if  it  were 
not  quite  true  that  RCA  was  willing 
to  take  a  much  greater  risk  on  black 
and  white  than  it  was  willing  to 
take  on  color. 

Coy  declared,  one  year  to  the  day 
from  h  i  s  announcement  of  the 
freeze  on  TV,  that  the  Commission 
"didn't  do  too  well  on  black  and 
white,"  and  that  it  is  unwilling  now 
to  rush  ahead.  When  Engstrom 
started  to  interject  a  remark  that 
progress  has  been  good  on  mono- 
chrome, Coy  said,  "We've  had  to 
stop  and  revise  it,  haven't  we?" 

Earlier,  Commissioner  Frieda  B. 
Hennock  had  indulged  in  some 
blunt  talk  with  Engstrom.  "Don't 
kid  us,"  she  said,  "let's  call  a  spade 
a  spade  on  this  color  thing.  Why 
don't  you  help  us." 

She  and  the  Commission  are  not 
willing  to  take  the  blame  because 
RCA  is  not  prepared,  she  said  after 
listening  to  Engstrom  report  that  his 
company  is  months  away  from 
actual  commercial  production  of 
equipment  for  its  color  TV  system. 
"Color  has  been  in  the  process  for 
20  years,"  she  said,  "but  every  time 
we  want  something  it's  next  spring, 
or  next  year  oT  five  years  from  now. 
I  don't  believe  you  want  color."  She 
said  the  public  wants  color,  and  that 
the  FCC  is  not  going  to  take  the 
blame  for  holding  it  up  simply  be- 
cause RCA  is  not  ready. 

As  Engstrom  clung  doggedly  to 
his  position  that  more  testing  is 
necessary  for  the  RCA  system,  Miss 
Hennock  shifted  her  attack  to  his 
recommendation  that  the  freeze  be 
lifted  at  once  and  the  UHF  opened. 
Engstrom  said  the  Commission 
could  "decide  on  the  fundamentals 
of  a  color  system  now,"  with  the  de- 
tails still  to  be  worked  out. 

Miss  Hennock  suggested  that  the 
wise  course  might  be  for  the  Com- 
mission to  refuse  to  lift  the  freeze 
until  it  can  at  the  same  time  set 
color  standards.  Engstrom  offered 
that  the  freeze  not  be  lifted  "until 


Color  Only 

Washington — The  FCC  an- 
nounced Friday  that  it  has  de- 
nied DuMont  its  request  for 
comparative  demonstration  of 
high-grade  commercial  black 
and  white  TV  along  with  the 
color  demonstrations  by  CBS 
and  RCA  slated  for  this  week. 
Instead,  the  Commission  said, 
DuMont  will  have  to  wait  until 
the  comparative  demonstrations 
to  be  held  next  month.  Du- 
Mont had  argued  that  by  the 
time  the  comparative  demon- 
stration is  held  the  Commission 
might  already  have  made  up  its 
mind  what  to  do  on  the  basis 
of  this  week's  demonstrations^ 


you  decide  what  role  color  is  to  play 
in  television,"  returning  to  his  posi- 
tion of  advocating  that  the  funda- 
mentals of  a  color  system  be  pro- 
mulgated. 

"But  those  fundamentals  have 
been  here  for  20  years,"  Miss  Hen- 
nock shot  back. 

"No,"  said  Engstrom,  "only  for  a 
few  weeks."  He  referred  to  the 
working  out  of  the  RCA  system. 

Earlier  in  his  testimony,  Engstrom 
had  withdrawn  at  the  request  of 
counsel  for  Color  Television,  Inc.,  a 
criticism  he  had  made  in  his  pre- 
pared statement  of  the  CTI  system. 
He  admitted  that  he  was  not  suffi- 
ciently familiar  with  the  system. 

When  Engstrom  offered  also  to 
withdraw  criticism  of  the  CBS  sys- 
tem, CBS  attorney  Richard  Salant 
declined,  saying  he  wanted  the 
statement  left  in  the  record  to  indi- 
cate the  quality  of  the  RCA  presen- 
tation. 

Dr.  George  Brown  of  RCA  fol- 
lowed Engstrom  to  the  stand  with 
a  technical  discussion  of  the  RCA 
system.  Asked  at  one  point  if  RCA 
had  any  other  systems  to  offer  for 
color  TV,  Brown  said  he  could  not 
be  sure,  and  added: 

"I  haven't  been  to  Princeton  since 
last  week-end.  They  might  have  six 
or  seven  new  ones  by  now." 

There  will  be  no  hearing  today, 
with  the  sessions  resuming  tomor- 
row. Further  RCA  testimony  is  ex- 
pected, with  Brown  to  return  to  the 
stand. 


Caribbean  Show  On  MBS 
Originating  In  San  Juan 

San  Juan,  P.  R.  —  "Caribbean 
Crossroads,"  produced  at  the  studios 
of  WAPA,  San  Juan,  under  the  di- 
rection of  Harwood  Hull,  Jr.,  gen- 
eral manager  of  the  station,  has  be- 
come a  weekly  feature  on  the  Mu- 
tual network  and  is  heard  on  Sat- 
urdays from  5:30  to  6:00  p.m.,  on 
mainland  network  stations.  The  first 
two  shows  featured  Cesar  Concep- 
cion  and  his  orchestra  and  the  Perin 
Vazquez  trio. 


WQXR  To  Observe 

Centennial  Of  Poe 


WQXR  will  observe  the  centennial 
of  Edgar  Allen  Poe's  death  on  Oct. 
7  with  the  broadcast  of  a  perfor- 
mance of  "The  Raven"  as  set  to 
music  by  Arcady  Dubensky  and  re- 
corded by  the  Philadelphia  Orches- 
tra under  the  leadership  of  Leopold 
Stokowski. 

The  work  was  borrowed  by  the 
station  from  the  composer  for 
broadcast  on  the  "Let's  Celebrate" 
program,  9:30-9:45  p.m. 


'We  The  People' Goes 
From  CBS  To  NBC  Web 


(Continued  from  i  age  1) 

CBS  on  Tuesdays,  9  p.m.,  will  begin 
shortly  on  NBC  radio  and  TV,  Fri- 
days, 8:30-9  p.m.,  EST,  Radio  Daily 
learned  on  Friday.  The  other  switch 
from  CBS  to  NBC  during  the  past 
week  was  the  Fatima  account  of 
Liggett-Meyers  Tobacco  Co. 


STATEMENT    OF    THE  OWNERSHIP, 
MANAGEMENT,  CIRCULATION, 
ETC.,  REQUIRED  BY  THE  ACT  OF 
CONGRESS  OF  AUGUST  24,  1912,  AS 
AMENDED     BY     THE     ACTS  OF 
MARCH  3,  1933,  AND  JULY  2,  1946 
Of    "RADIO    DAILY"    published  daily 
except  Saturdays,  Sundays  and  Holidays  at 
New  York,  N.  Y.,  for  October  1,  1949. 
State  of  New  York  ( 
County  of  New  York   (  ss. 

Before  me,  a  notary  public  in  and  for  the 
State  and  county  aforesaid,  personally  ap- 
peared Marvin  Kirsch,  who,  having  been 
duly  sworn  according  to  law,  deposes  and 
says  that  he  is  the  Business  Manager  and 
Vice-President  of  RADIO  DAILY  and  that 
the  following  is,  to  the  best  of  his  knowledge 
and  belief,  a  true  statement  of  the  owner- 
ship, management  (and  if  a  daily,  weekly, 
semiweekly  or  triweekly  newspaper,  the  cir- 
culation), etc.,  of  the  aforesaid  publication 
for  the  date  shown  in  the  above  caption,  re- 
quired by  the  act  of  August  24,  1912,  as 
amended  by  the  acts  of  March  3,  1933,  and 
July  2,  1946  (section  537,  Postal  Laws  and 
Regulations),  printed  on  the  reverse  of  this 
form,  to  wit: 

1.  That  the  names  and  addresses  of  the 
publisher,  editor,  managing  editor,  and  busi- 
ness managers  are: 

Publisher,  John  W.  Alicoate,  300  Park 
Avenue,  New  York,  N.  Y.;  Editor,  Frank 
Burke,  51  Choate  Lane,  Pleasantville,  N.  Y.; 
Business  Manager  and  Vice-President,  Mar- 
vin Kirsch,  12  Locust  Drive,  Great  Neck, 
L.  I.,  N.  Y. 

2.  That  the  owner  is:  Radio  Daily  Corp., 
1501  Broadway,  New  York,  N.  Y.;  John  W. 
Alicoate,  1501  Broadway,  New  York,  N.  Y.; 
Donald  M.  Mersereau,  1501  Broadway,  New 
York,  N.  Y.;  Marvin  Kirsch,  1501  Broad- 
way, New  York,  N.  Y.;  Chester  B.  Bahn, 
1501  Broadway,  New  York,  N.  Y.;  and 
Charles  A.  Alicoate,  1501  Broadway,  New 
York,  N.  Y. 

3.  That  the  known  bondholders,  mortga- 
gees, and  other  security  holders  owning  or 
holding  1  per  cent  or  more  of  total  amount 
of  bonds,  mortgages,  or  other  securities  are: 
None. 

4.  That  the  two  paragraphs  next  above, 
giving  the  names  of  the  owners,  stockholders, 
and  security  holders,  if  any,  contain  not  only 
the  list  of  stockholders  and  security  holders 
as  they  appear  upon  the  books  of  the  com- 
pany but  also,  in  cases  where  the  stockholder 
or  security  holder  appears  upon  the  books  of 
the  company  as  trustee  or  in  any  other  fidu- 
ciary relation,  the  name  of  the  person  or 
corporation  for  whom  such  trustee  is  acting, 
is  given;  also  that  the  said  two  paragraphs 
contain  statements  embracing  affiant's  full 
knowledge  and  belief  as  to  the  circumstances 
and  conditions  under  which  stockholders  and 
security  holders  who  do  not  appear  upon  the 
books  of  the  company  as  trustees,  hold  stock 
and  securities  in  a  capacity  other  than  that 
of  a  bona  fide  owner;  and  this  affiant  has  no 
reason  to  believe  that  any  other  person,  as- 
sociation, or  corporation  has  any  interest  di- 
rect or  indirect  in  the  said  stock,  bonds,  or 
other  securities  than  as  so  stated  by  him. 

5.  That  the  average  number  of  copies  of 
each  issue  of  this  publication  sold  or  distri- 
buted, through  the  mails  or  otherwise,  to 
paid  subscribers  during  the  twelve  months 
preceding  the  date  shown  above  is:  7,119. 

MARVIN  KIRSCH, 
Business  Manager  and  Vice-President. 
Sworn  to  and  subscribed  before  me  this  30th 
day  of  September,  1949. 

(Seal)  JEANETTE  HANDIN, 
Notary  Public  in  the  Sate  of 
New  York,  Res.  in  Kings  Co. 
Kings  Co.  Clk's  No.  162,  Reg. 
No.  226-H-O  N.  Y.  Co.  Clk's 
No.  460,  Reg.  No.  281-H-O. 
Commission  Expires  March  30, 
1950. 


Section  ol  RADIO  DAILY.  Monday.  October  3.  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


NBC  UPS  RATES,  OTHERS  TO  FOLLOW 


TELE  TOPICS 


TWO  BIG  NEW  SHOWS  bowed  on  CBS 
last  Thursday  nite.  Both  were  good; 
both  could,  and  probably  will,  be  better. 
The  main  fault  of  both  was  the  same, 
writing.  In  both  cases  the  material  was 
not  on  a  par  with  the  performances  and 
production.  .  .  Taking  the  two  chrono- 
logically, we'll  start  with  "The  Front 
Page,"  the  World  Video  package  based 
on  the  famous  Hecht-MacArthur  play.  A 
farce  in  the  same  pyrotechnic  manner  of 
its  parent,  the  TV  version  began  at  the 
point  the  play  ended,  with  editor  Walter 
Burns  kidnaping  the  future  mother-in-law 
of  star  reporter  Hildy  Johnson  to  prevent 
Johnson  from  leaving  his  employ.  There 
followed  in  rapid  succession  an  unsuccess- 
ful attempt  at  assassination,  a  murder,  the 
arrest  of  the  mother-in-law  for  the  mur- 
der, and  finally  another  attempted  assas- 
sination foiled  by  the  two  intrepid  news- 
hawks. Intermixed  with  these  events  were 
manifestations  of  Hildy's  two  great  strug- 
gles, one  with  his  editor  and  the  other 
with  his  financee.  .  .  .  There  was  plenty 
of  frenzied  action,  and  Mark  Roberts 
(Hildy)  and  John  Daly  'Burns'  played 
their  roles  to  the  hilt.  Daly  especially 
milked  every  line,  but  the  dialogue  was 
not  strong  enough  and  at  times  it  seemed 
to  fall  apart  completely.  .  .  .  Produced  by 
Donald  Davis,  program  was  directed  by 
Franklin  Heller  from  a  script  by  Alvin 
Sapinsley. 

• 

THE  SECOND  SHOW,  "Inside  USA  With 
Chevrolet,"  with  a  budget  reportedly 
in  the  neighborhood  of  $20,000,  revealed 
a  lineup  of  bright  new  talent,  some  ex- 
cellent camera  work  for  dance  ensembles 
and  two  totally  unfunny  skits.  One  was 
a  switch  on  the  overworked  theme  of  col- 
lege football  recruiting  practices,  and  the 
other  an  obvious  bit  on  the  home  life  of  a 
child  movie  star,  played  by  Margaret 
O'Brien  with  the  same  lachrymose  atti- 
tudes she  employs  in  her  screen  tragedies. 
In  the  comedy  department,  Peter  Lind 
Hayes,  Jim  Kirkwood  and  Lee  Goodman 
were  far  superior  to  their  material,  while 
the  musical  portions  were  very  ably  han- 
dled by  singers  Mary  Healy  and  Marion 
Colby  and  dancer  Sheila  Bond.  ...  On 
the  plus  side  was  the  attempt,  successful 
for  the  most  part,  to  get  away  from  the 
curtain  and  proscenium  and  build  the  show 
solely  for  the  cameras.  Between  acts  film 
clips  of  Hayes  scooting  around  in  a  snazzy 
Chewy  convertible  will  have  to  be  changed 
in  future  installments.  Dance  ensembles 
shot  the  chorus  of  ten  vertically  instead 
of  horizontally,  providing  effective  depth 
and  allowing  very  interesting  movements 
in  relation  to  the  cameras.  .  .  .  Produced 
by  Arthur  Schwartz  and  directed  by  Sher- 
man Marks,  program  featured  skits  by 
Sam  Taylor,  choreography  by  Paul  Godkin, 
with  ork  conducted  by  Jay  Blackton. 
Campbell-Ewald  is  the  agency. 


Tele-Set  Production 
At  New  High  In  Aug. 


Washington  Bureau  of  RADIO  DAILY 
Washington — A  new  high  in  TV  set 
production  was  achieved  in  August, 
according  to  RMA  figures  released 
over  the  week-end.  More  than  200,- 
000  home  receivers  were  made,  it 
was  said.  With  RMA  companies  re- 
porting 185,706  sets — a  weekly  aver- 
age of  better  than  35,000  sets  for  the 
five-week  period  covered  in  the  sur- 
vey. An  average  of  better  than  41,- 
500  sets  per  week  had  been  reached 
by  RMA  members  in  March,  how- 
ever, with  April  output  nearly  as 
high. 

Production  of  other  set  types  was 
also  healthier  than  during  most  of 
the  Spring  and  Summer.  The  num- 
ber of  FM-AM  and  FM-only  sets 
went  to  64,179 — highest  figure  since 
March,  FM  bands  were  included  on 
38,790  TV  sets.  There  was  a  turnout 
of  559,076  AM-only  sets— also  the 
highest  figure  since  March. 

These  totals  bring  the  year's  turn- 
out of  TV  sets  by  RMA  companies 
to  1,178,308,  with  512,403  FM  sets 
and  AM-FM  combinations  and  3,- 
934,657  AM-only  sets. 


'Dollar'  To  Buy  TV 

The  second  CBS  television  show 
to  originate  in  Hollywood  will  be  a 
mystery  -  adventure  series  titled 
"Yours  Truly,  Johnny  Dollar,"  a  ra- 
dio version  of  which  is  heard  on 
CBS  Saturday  night,  7-7:30  p.m.  The 
network  has  not  yet  set  a  starting 
date  for  the  new  video  show. 


Switchero© 

Cincinnati  —  WCPO-TV  became 
an  unwitting  booster  ior  rival 
WLW-T  last  week.  Astounded 
pedestrians  witnessed  the  spec- 
tacle of  a  WCPO  station  wagon 
driving  around  town  with  a  red 
back-bumper  sign  which  read 
"Best  in  TV — WLW-T — Channel 
4."  Grinning  WLW-T  officials  dis- 
claimed knowledge  of  how  come. 
One  guess  was  the  sign  got 
accidentally  "transplanted"  at  a 
Cincinnati  Reds  game  being  cov- 
ered by  both  outlets. 


To  Air  Live  Drama 
From  Streets  Of  N.Y. 


An  hour  long  dramatic  show,  aired 
live  at  11  p.m.  from  the  streets  of 
New  York,  will  bow  on  WNBT  Oct. 
25  under  sponsorship  of  Bedford 
Stores,  Inc.,  through  Elliott  Nonas 
agency. 

Titled  "City  At  Midnight,"  pro- 
gram is  said  to  be  the  first  drama 
series  to  be  presented  directly  on 
location.  Initial  airer  will  originate 
at  the  intersection  of  Orchard  and 
Rivington  Streets  in  Manhattan's 
lower  east  side.  Action  will  take 
place  inside  and  outside  a  syna- 
gogue, in  the  hallway  of  an  apart- 
ment house,  the  exterior  of  a  reli- 
gious article  show,  an  optical  store 
and  the  interior  of  a  bar. 

Program  is  a  United  Productions 
package,  produced  by  Lou  Dahlman. 


The  Week  In  Television 


Commission  Begins  Hearings  On  Color.  UHF 

The  FCC  hearings  on  color  and  UHF  got  under  way  in  Washington, 
with  the  question  of  polychrome  in  the  spotlight  throughout  the  week. 
RMA  and  JTAC  urged  that  black-and-white  be  reaffirmed  as  standard, 
but  with  the  door  to  color  left  open.  Their  opinion  was  that  no  system 
of  color  has  been  proved  ready  for  commercial  use  and  they  advised  ex- 
tensive field  tests  and  experimentation  before  the  adoption  of  polychrome 
standards.  DuMout  also  supported  monochrome  and  urged  that  compar- 
ative tests  between  black-and-white  and  color  be  ?nade  as  part  of  the 
hearings.  RCA  asked  authorization  of  color  on  both  UHF  and  VHF 
bands,  and  estimated  that  converters  would  cost  from  $125  to  $175,  with 
color  sets  ranging  from  $400  to  $1,000.  CBS  unveiled  a  small  hand-sized 
converter  which  might  cost  no  more  than  $5.  .  .  .  DuMout  opened  "the 
world's  largest  and  most  modern  television  assembly  plant"  in  East  Pater- 
son,  N.  J.  Capacity  of  the  factory,  it  ivas  said,  is  one  set  every  22  seconds. 
.  .  .  Conferences  between  the  AAAA  and  SAG  and  SEG  to  discuss  union 
organization  in  the  video  field  opened  in  New  York.  .  .  .  R.  J.  Reynolds 
placed  on  CBS  a  new  mystery  series,  "Man  Against  Crime,"  starring 
Ralph  Bellamy,  to  begin  Oct,  7.  .  .  .  ASCAP  extended  its  TV  agreement 
to  Oct.  15  pending  definite  agreement  on  use  of  music  on  a  per  program 
basis. 


Audience  Increase 
Lowers  TV  Cost 
Per  Thousand 


(Continued  from  Page  1) 

pared  with  a  78  per  cent  rise  in  the 
number  of  sets  in  these  cities. 

In  a  letter  to  agencies  and  ad- 
vertisers explaining  the  new  rates, 
all  of  which  are  effective  Nov.  1, 
Harry  C.  Kopf,  NBC  veepee  in 
charge  of  sales,  said  that  at  the  new 
rates,  the  NBC  inter-connected  web 
"will  deliver  nearly  four  times  as 
many  television  homes  and  at  a  cost 
per  thousand  26  per  cent  less  than 
one  year  ago — a  decline  in  cost  per 
thousand  unmatched  by  any  'other 
advertising  medium." 

Kopf  continued:  "In  the  past  year, 
the  interconnected  network  alone 
has  grown  from  14  to  25  stations 
and  the  available  television  audience 
from  603.000  to  2,225,000  families. 
By  April  30,  1950,  the  audience  will 
number  over  3,000,000  families." 

During  .the  two-year  period  from 
November.  1947  to  November,  1949. 
the  cost  per  thousand  on  the  NBC 
interconnected  network,  it  was 
pointed  out,  will  have  dropped  50 
per  cent. 

Current  advertisers  and  those 
placing  orders  accepted  before  Nov. 
1  will  be  protected  at  old  rates 
through  April  30,  1950.  New  rates  for 
the  22  stations  follow: 

Interconnected 

WBZ-TV  Boston   $  750.00 

WRGB  Schenectady    ....  325.00 

WPTZ  Philadelphia   ....  1.000.00 

WBAL-TV        Baltimore    550.00 

WNBW  Washington   500.00 

WNBT  New  York   2.000.00 

WTVR  Richmond    250.00 

WBEN-TV        Buffalo    325.00 

WNBK  Cleveland   600.00 

WSPD-TV        Toledo   300.00 

WWJ-TV  Detroit   600.00 

WNBQ  Chicago    1.000.00 

WTMJ-TV        Milwaukee   350.00 

KSD-TV  St.  Louis   425.00 

WGAL-TV        Lancaster    200.00 

WLWT  Cincinnati    350.00 

W DEL-TV       Wilmington    200.00 

Non-interconnected 

WSB-TV  Atlanta    250.00 

WBAP-TV        Fort  Worth    250.00 

KNBH  Los  Angeles   ....  900.00 

KSTP-TV         Minneapolis   325.00 

WBTV  Charlotte   175.00 

Sennett  Reels  Withdrawn 
As  Result  Of  H.  D.  Suit 

NBC  has  withdrawn  all  Mack 
Sennett  comedies  from  participation 
in  its  "Howdy  Doody"  program 
pending  settlement  of  the  suit  filed 
last  week  by  Joseph  Balabar.  owner 
of  the  Canadian  rights  to  the  pic- 
tures. 

Plaintiff  maintains  that  television 
receivers  in  the  Dominion  pick  up 
the  domestic  broadcasts  and  vio- 
lates his  agreement  with  the  net- 
work which  involves  only  the  latter 
rights. 


8 


RADIO  DAILY 


Monday,  October  3.  1949 


Researcher  Ponders 
Future  Of  AM-TV 


(Continued  from  Page  1) 

addition — perhaps,  a  virtually  irrele- 
vant backdrop,"  he  said.  "It  might 
be  an  advertising  message.  It  could 
be  something  that  the  viewer  doesn't 
have  to  watch  but  can  still  get  the 
course  of  developments  from  the 
spoken  word." 

While  guessing  that  the  eventual 
demise  of  radio  as  such  is  "inevit- 
able," Deckinger  predicted  that  this 
remains  "a  long  way  off."  On  this 
subject  he  said:  "I  have  a  pretty 
good  hunch  that  radio,  on  a  cost 
basis,  is  going  to  be  able  to  hold  its 
head,  in.  a  national  way,  pretty  high 
for  some  time  to  come.  And  don't 
forget  this,  either.  Most  people  be- 
lieve that  radio  is  a  tremendously 
efficient  mass  medium  for  reaching 
people.  I  would  wonder  if  it  isn't 
true  that  the  cost  of  reaching  people 
by  radio  could  be  doubled  and  radio 
could  still  be  efficient  as  against,  say, 
newspapers  or  magazines  or  bill- 
boards, or  some  other  medium." 

Approves  Simulcasts 

Later  he  countered  this  specula- 
tion by  adding:  "...  I  believe  that 
radio  before  too  long  will  be  unable 
to  support  very  expensive  radio 
properties,  unless  the  cost  of  radio 
comes  down — or  unless  a  part  of 
that  cost  is  diverted  over  to  a  charge, 
in  a  bookkeeping  way,  against  tele- 
vision. ...  I  think  that  this  will 
partly  be  handled  by  ingenious  solu- 
tions to  the  question  of  simultane- 
ous broadcasting  and  telecasting.  If 
I  can  charge  part  of  the  cost  of  Jack 
Benny  against  both  radio  and  tele- 
vision then  I've  got  a  solution  to  the 
question  of  how  to  finance  Jack 
Benny  for  both  television  and  ra- 
dio." 

He  concluded:  "So  I  think  that 
part  of  the  'whateo'  of  which  we've 
been  speaking  is  a  new  pattern  for 
television  and  radio  which  blends 
the  two  together." 


Baseball  Sponsors  Renew 
For  '50  Season  On  WORD 


Spartanburg,  S.  C— Before  1949 
baseball  season  in  the  Tri-State 
League  ended,  WORD  and  WDXY, 
FM  affiliate,  renewed  the  contract 
for  sponsorship  of  all  Spartanburg 
Peaches  games  to  be  played  in  the 
1950  season. 

All  games  played  by  the  Peaches 
in  the  1949  season  were  jointly  spon- 
sored by  the  Spartanburg  Coca-Cola 
Bottling  Company,  The  Aug.  W. 
Smith  Department  Store,  Cudd  and 
Coan  Insurance  Company  and  the 
White  Dot  Grocery  Stores. 

As  a  part  of  a  package  sale,  the 
sponsors  of  baseball  received  a  year- 
round  program  on  WORD  and 
WDXY.  The  package  price  was  in 
excess  of  $20,000,  which  was  the  lar- 
gest radio  advertising  contract  ever 
negotiated  in  Spartanburg. 

All  four  sponsors  renewed  for  the 
1950  season  on  the  same  terms  of 
their  1949  contract. 


★  THE  WEEK  IrV  RADIO  * 

Beer  Sponsors  Show  Sharp  Rise 

By  AL  JAEGGIN  ===== 


BREWERS  and  their  distributors 
throughout  the  country  have 
more  than  tripled  their  use  of 
radio  and  television  over  that  of 
previous  years,  thus  compensating 
in  large  measure  for  the  loss  of 
revenue  resulting  by  the  decision 
of  the  m'ajor  networks  to  ban  liquor 
commercials,  it  was  indicated  in  a 
Radio  Daily  survey.  The  poll  of 
brewers  and  'their  agencies  showed 
an  awareness  by  the  beer  industry 
of  the  fact  that  home  consumers 
constitute  "the  most  rapidly  expand- 
ing beer  market." 

The  Publishers  Information  Bu 
reau  released  a  new  set  of  figures 
of  billings  on  the  four  m'ajor  net 
works  for  the  month  of  July,  to 
tailing  $12,090,579,  and  for  the  first 
seven  months  of  this  year,  amount- 
ing to  $112,862,890.  NBC  led  the  list 
for  the  first  seven  months  with 
$37,873,390,  followed  closely  by  CBS 
with  $37,323,652.  .  .  .  ABC  increased 
its  revenue  during  the  week  with 
the  signing  of  a  contract  with  Wil- 
liam R.  Warner  &  Co.,  Inc.,  involv 
ing  more  than  one  million  dollars 
in  time  charges  and  services,  for 
sponsorship  of  Walter  Winchell,  be- 
ginning Jan.  1.  .  .  .  Additional  rev- 
enue will  come  to  Mutual  also  from 
the  Benrus  Watch  Co.  which  con- 
tracted for  spots  before  each  World 
Series  game.  .  .  .  NBC  was  dickering 
separately  with  Pennsylvania  Rail 
road,  American  Airlines,  Veterans  of 
Foreign  Wars  and  the  Penicillin 
Corp.,  for  sponsorship  of  the  newly- 
acquired  "American  Forum  of  the 
Air"  on  both  NBC  radio  and  tele- 
vision nets.  .  .  .  The  Club  Aluminum 
Products  Co.  renewed  for  the  fifth 
consecutive  year  its  sponsorship  of 
"Club  Time"  over  ABC,  Tuesdays, 
10:45-11  a.m.,  EST.  .  .  .  Pabst  Blue 
Ribbon  Beer  has  picked  up  the  tab 
on  12  New  York  giants  pro  football 
games  over  WMGM,  New  York.  .  .  . 
WHLI,  Hempstead,  N.  Y..  reported 
eleven  52-week  contracts  for  pro- 
grams and  one  deal  for  hourly  time 
signals,  reoresenting  combined  gross 
billings  of  $60,000. 

The  Republican  Liberal  Fusion 
Party  will  sponsor  a  series  of  broad- 
casts in  behalf  of  candidates  for 
Mavor,  Comptroller  and  City  Coun- 
cil President,  over  four  New  York 
Citv  stations:  WNBC,  WJZ,  WOR 
and  WMCA.  .  .  .  The  IndeDendent 
Citizens'  Committee  for  the  Election 
of  Herbert  Lehman,  a  Democrat,  for 
the  U.  S.  Senate  will  sponsor  a 
series  of  15-m invite  broadcasts  over 
a  statewide  CBS  network. 

"America's  Town  Meeting  of  the 
Air,"  which  represents  a  sizeable 
chunk  of  income  to  Town  Hall.  Inc., 
may  become  a  free  agent  when  its 
current  contract  with  ABC  exnires 
on  Dec.  31.  according  to  trade 
rumors,  because  the  co-op  program 
reportedly  has  not  been  naving  off 
to  the  network  ...  A  network  of 
14  FM  stations  in  Pennsylvania.  New 
York.  West  Virginia  and  Ohio  on 
Saturday  began  carrying  the  play- 
by-play  broadcasts  of  the  Duquesne 


University  football  games.  .  .  .  The 
football  games  of  the  University  of 
Michigan  will  be  carried  by  a  net 
work  of  nine  AM  and  five  FM  sta 
tions  throughout  the  state  of  Michi 
gan. 

Because  of  what  was  described  as 
"pressing  financial  circumstances," 
Kermit-Raymond  Corp.  and  Trans- 
cription Broadcasting  System,  Inc., 
joint  package  producers,  called  a 
creditors'  meeting.  .  ,  .  Two  district 
meetings  of  the  NAB  had  to  be 
changed  because  of  conflicting  hotel 
schedules.  District  No.  3  meeting 
will  be  held  at  the  Skytop  Lodge, 
Skytop,  Pa.,  Oct.  26-27.  District  No 
2  meeting  will  be  held  at  the  Ber- 
keley-Carteret, Asbury  Park,  N.  J 
Nov.  3-4.  .  .  .  William  B.  Quarton 
of  WMT,  Cedar  Rapids,  la.,  advised 
broadcasters  attending  the  NAB's 
10th  District  Meeting  at  Des  Moines 
to  watch  the  Government  for  pos- 
sible attempts  to  restrict  freedom 
of  radio.  As  one  precaution,  he  em- 
phasized the  need  for  a  strong  in 
dustry  trade  organization.  .  .  .  One 
industry  organization,  the  Institute 
of  Radio  Engineers,  announced  the 
formation  of  a  Professional  Group 
of  Quality  Control,  to  be  headed  by 
R.  F.  Rollman  of  Allen  B.  Du  Mont 
Laboratories,  Inc.  .  .  .  The  subject 
of  government  regulations  came  up 
at  a  meeting  of  the  Northmount 
Lions  Club  in  Montreal.  T.  J.  Allard, 
general  manager  of  the  Canadian 
Association  of  Broadcasters,  charged 
that  the  CBC  was  "complainant, 
prosecutor,  judge,  jury  and  hang- 
man all  in  one  operation."  .  . 
Industry  observers  who  returned 
to  Washington  from  the  Quebec 
NARBA  conference  indicated  a 
strong  possibility  that  the  United 
States  may  have  to  share  about  10 
clear  channels  in  acquiescence  to 
Cuba. 

The  FCC  turned  down  the  bid  by 
WCAR,  Pontiac,  Mich.,  to  move  into 
Detroit.  .  .  .  The  Commission  also 
refused  the  bid  of  the  United  Auto- 
mobile Workers,  CTO,  for  a  station 
in  Detroit.  .  .  .  An  okay,  however, 
was  registered  by  the  Commission 
on  the  application  by  the  Coast  Ra- 
dio Broadcasting  Corp.  for  a  new 
five-kw  daytimer  in  Los  Angeles 
.  .  .  The  FCC  bypassed  the  Radio 
Features,  Inc.,  case  on  giveaways  in 
Chicago  and  decided  to  concentrate 
its  fight  for  the  edict  in  the  New- 
York  court  test  with  ABC,  NBC  and 
CBS. 

Another  division  of  the  Avco 
Manufacturing  Corp.  which  figured 
in  the  week's  news  developments 
was  the  one  engaged  in  manufactur- 
ing. Avco's  Crosley  Division  an- 
nounced a  giant  $2,000,000  "give- 
away" contest  to  spur  the  sale  of  its 
newest  products.  ...  In  'another 
effort  to  acquaint  the  public  with 
radio  and  television,  especially  the 
current  FCC  hearings  on  TV.  the 
RMA  engaged  a  corps  of  publicists 
("Selvage  &  Lee,  Inc.)  to  assist  the 
radio  and  television  industry  in  the 
job. 


M-G-M  Attractions 
On  WMGM  Oct.  tO 


(Continued  from  Page  1) 

Radio  Attractions  series,  "The  Story 
of  Dr.  Kildare,"  debuts  with  Lew 
Ayres  and  Lionel  Barrymore  star- 
ring. This  show  will  be  heard  each 
Wednesday,  7:30-8  p.m.  On  Friday, 
Oct.  14,  WMGM  will  present  the 
first  in  a  series  of  full-hour  produc- 
tions of  hit  films,  first  of  which  will 
be  "Vacation  From  Marriage,"  star- 
ring Deborah  Kerr  and  Ivor  Francis, 
7:30-8:30  p.m. 

Also  starting  next  Monday,  Oct. 
10,  is  Paula  Stone's  "Hollywood, 
USA,"  which  will  be  aired  Monday 
through  Friday,  12-12: 15  p.m.  It  will 
be  transcribed  in  Hollywood. 


New  WLIB  Owners  Aim 
At  Special  Audiences 

(Continued  from  Page  1) 

tion  held  at  the  station  for  Mrs. 
Schiff  and  the  WLIB  staff. 

Novik  and  his  brother,  Harry,  a 
Stamford,  Conn,  retailer,  own  65  per 
cent  of  the  stock.  Samuel  H.  Hains, 
a  CPA,  owns  20  per  cent,  and  Nor- 
man B.  Furman,  of  the  advertising 
firm  of  Furman,  Feiner  &  Co.,  owns 
15  per  cent.  Morris  Novik,  as  spokes- 
man for  the  new  owners,  said  that 
no  staff  changes  are  contemplated. 

Mrs.  Schiff  said,  in  reply  to  a 
question,  that  if  and  when  she  dis- 
poses of  her  Los  Angeles  and  San 
Francisco  stations,  which  are  for 
sale,  she  will  be  out  of  radio  to  stay. 
Her  duties  as  publisher  of  The  New 
York  Post  leave  her  no  time  for 
other  business  interests,  she  said. 

In  line  with  Morris  Novik's  plans 
to  give  Negroes  a  greater  voice  in 
New  York  radio,  especially  on  his 
newly  acquired  station,  WLIB,  the 
station  on  Friday  broadcast  the  40th 
Anniversary  meeting  of  the  found- 
ing of  the  National  Assn.  for  the 
Advancement  of  Colored  People, 
8  p.m. 

Speakers  on  the  half-hour  broad- 
cast were  Mayor  William  O'Dwyer 
and  Roy  Wilkins,  acting  national 
secretary  of  the  organization.  The 
program  originated  from  City  Col- 
lege of  New  York. 


Buys  WSNY  Football  Sked 

The  Schenectady  Works  of  G.  E. 
have  purchased  sponsorship  of 
WSNY's  twelve  game  football  sched- 
ule, made  up  of  leading  Union  Col- 
lege and  area  High  School  games. 
General  Electric  previously  spon- 
sored the  entire  play-by-play  base- 
ball schedule  of  the  Schenectady 
Blue  Jays  over  WSNY  during  the 
1948  season. 


CBS  V.-P.  Is  Guest 

Hubbell  Robinson  Jr.,  CBS  vice- 
president  and  director  of  programs, 
appeared  as  a  guest-expert  Friday 
night  on  the  "You  and  Humor"  pro- 
gram over  CBS.  Robinson  gave  his 
views  on  radio  humor  in  an  inter- 
view with  Dwight  Cooke,  the  show's 
host. 


The  National  Daily  Newspaper  of  Commercial   Radio   and  Television 


VOL.  49.  NO.  2 


NEW  YORK,  TUESDAY,  OCTOBER  4,  1949 


TEN  CENTS 


SERIES'  DOMINATES  RADIO-TV  SCENE 


Probe  Plane  Crash 
That  Killed  Clark 


The  Civil  Aeronautics  Board  has 
begun  an  investigation  of  a  plane 
crash  in  downtown  Los  Angeles 
Saturday  night  that  took  the  life  of 
singing  star  Buddy  Clark  and  se- 
riously injured  two  NBC  coast 
executives. 

Clark,  who  was  38,  died  in  a 
hospital  an  hour  after  the  accident. 
Jennings  Pierce,  head  of  station 
relations  for  NBC's  western  divi- 
sion, sustained  a  cerebral  concussion 
and  other  injuries.   Frank  Berend, 

(Continued  on  Page  6) 

Adair  Program  Director 
For  Mutual's  Coast  Web 


West  Coast  Bureau  of  RADIO  DAILY 
Hollywood — J.  Carlton  Adair  has 
been  named  program  director  for 
western  regional  network  of  Mutual, 
effective  immediately.  Announce- 
ment was  made  by  Willet  H.  Brown, 
president. 

Adair  succeeds  Charles  Bulotti, 
Jr.,  who  has  been  program  director 
for  last  three  years  and  has  been 
associated  with  Don  Lee  for  last 
10  years.    Adair   joined  Don  Lee 

(Continued  on  Page  2) 


Ludens  Takes  lA  Hr. 

On  "Sing  It  Again" 

The  tab  on  the  10:45-11  p.m.  seg- 
ment of  CBS'  "Sing  It  Again"  pro- 
gram has  been  picked  up  by  Ludens, 
Inc.,  to  bring  the  total  sponsorship 
on  the  hour-long  show  to  one-half 
hour,  effective  Nov.  26. 

Carter  Products,  Inc.,  began  spon- 
sorship of  the  10:30-10:45  p.m.  pe- 
riod on  Oct.  1.  The  agency  is  J.  M. 
Mathes,  Inc. 


Pioneer 

Boston  —  W.  Gordon  Swan, 
WBZ-WBZA  program  manager 
yesterday  celebrated  his  25th 
year  with  the  Westinghouse  out- 
let here.  Swan  first  became  asso- 
ciated with  WBZ  as  an  announcer 
when  that  station  was  first  located 
in  Springfield,  Mass.  He  later 
was  named  traffic  manager,  and 
in  1941  was  appointed  WBZ  pro- 
gram manager. 


Endurance  B'dcaster 
Ends  State  Fair  Vigil 

Trenton,  N.  J. — After  one  hun- 
dred seventy-three  hours,  seven- 
teen and  one-half  minutes  of  con- 
tinuous broadcast  performance 
from  the  mobile  studio  of  station 
WTTM  at  the  New  Jersey  State 
Fair  in  Trenton,  Emest  Kovacs, 
special  events  director  of  the  radio 
station  surrendered  the  micro- 
phone at  1:20  p.m.  Sunday.  Ko- 
vacs began  his  marathon  broad- 
cast at  11  a.m.  Sunday,  Sept.  25. 

The  radio  announcer  had  daily 
physical  examinations  and  fin- 
ished his  sleepless  tour  with  a 
loss  of  only  ten  pounds  in  weight 
due  to  special  diet  and  prescribed 
exercises.  He  revealed  yesterday, 
he  had  not  resorted  to  benzedrine 
to  keep  him  awake,  as  numerous 
reports  had  ventured.  Kovacs  and 
his  wife  left  the  city  yesterday 
for  a  two  week  vacation  at  an 
undisclosed  resort  hotel.  Kovacs 
said  besides  catching  up  on  lost 
sleep,  he  will  devote  some 
thought  on  what  feat  he  will  per- 
form at  next  year's  New  Jersey 
State  Fair.  He  also  stated  he 
doubts  if  his  record  of  one  hun- 
dred seventy-three  hours,  seven- 
teen and  one-half  minutes  of  con- 
tinued broadcast  work  will  be 
broken — and  he  is  certain  that  it 
will  never  be  broken  by  him. 


Alabama  Broadcasters 
Will  Meet  October  6-7 


Tuscaloosa,  Ala.  —  The  Alabama 
Broadcasters  Assn.  will  hold  its  fall 
meeting  on  the  University  of  Ala- 
bama campus  here  Oct.  6  and  7.  Mrs. 
Wilhelmina  Doss,  of  WJRD,  Tusca- 

( Continued  on  Page  6) 


AM-Radio  And  Television  Staffs  Ready 
For  Yankee-Dodgers  Opening 
In  New  York  Tomorrow 


By  AL  "DODGER"  JAEGGIN  and  IRV  "YANKEE"  MARDER 

With  740  radio  stations  carrying  the  proceedings  to  all 
points  of  the  globe  and  fifty-odd  television  stations  in  the 
United  States  presenting  sight  and  sound  coverage,  the  1949 
World  Series'  baseball  games  between  the  New  York  Yankees 
and  the  Brooklyn  Dodgers  will  get  under  way  tomorrow  at 
the  Yankee  Stadium,  with  72  of  the  stations  CBC  outlets. 

Indicative  of  the  Series  interest  is  the  report  that  tele- 
vision dealers  in  cities  served  by  video  stations  report  heavy 
sales  and  a  scarcity  of  the  name  table  model  receivers.  Like- 
wise radio  receiver  sales  have  been  stepped  up  and  the 
demand  for  portable  and  table  model  sets  have  exceeded 
expectations. 

Gillette  Safety  Razor  Co.  will  sponsor  the  Series  on  both 
radio  and  TV,  the  11th  time  on  the  Mutual  Broadcasting 
System's  radio  network.  Included  in  the  sponsored  programs 

'  will  be  the  MBS  network  of  520 
stations;  the  Canadian  Broadcasting 
Corp.;  the  Cuba  Network;  the  Aloha 
Network  in  Hawaii,  including  Mu- 
tual's affiliate,  KHON,  in  Honolulu; 
the  Mexican  Network;  stations  in 
(Continued  on  Page  7) 


Quiz  Show  Format 
Revised  For  Don  Lee 


West  Coast  Bureau  of  RADIO  DAILY 
Hollywood— "Tello-Test,"  the  ra- 
dio-telephone quiz  program  that  re- 
cently received  nationwide  publicity 
by  serving  as  a  test  case  under  the 
proposed  giveaway  ban  by  the  FCC, 
was  launched  in  a  revised  version 
on  the  full  Don  Lee  network,  yes- 
terday, 6:30-6:45  p.m.  The  show 
will  be  heard  five  times  weekly. 

The  program,  one  of  the  oldest 
quiz  shows  in  radio,  made  its  debut 
in   Chicago   some   ten   years  ago. 
Under  the  original  format,  people 
(Continued  on  Page  2) 


NAB  District  13  Convenes, 
Talks  Sales  With  Mitchell 


Dallas,  Tex.  —  Clyde  Rembert, 
general  manager  of  KRL.D,  Dallas, 
and  district  director  of  the  NAB 
District  13,  called  to  order  another 
"off  the  record"  NAB  session  yester- 
day in  the  Hotel  Adolphus. 

The  highlights  of  the  two-day 
agenda  were  to  include  a  preview 
of  the  BMB  Study  No.  2,  by  Dr. 
Kenneth  Baker,  NAB  director  of 
research,  a  luncheon  address  by 
Judge  Justin  L.  Miller,  president  of 


NAB,  a  sales  session  stressing  meth- 
ods of  increasing  radio's  share  of 
the  advertising  dollar,  and  station 
operation  costs. 

Most  popular  general  interest  was 
focussed  on  the  sales  session,  oc- 
cupying the  entire  first  day  agenda, 
presented  by  Maurice  B.  Mitchell, 
director  of  BAB,  with  a  straight- 
from-the-shoulder  pitch  of  the  sales 
problem — both  national  and  local — 
(Continued  on  Page  8) 


Chicago  FM  Stations 
Will  Buy  Listings 


Chicago— Ralph  J.  Wood,  Jr.. 
president  of  the  FM  Broadcasters  of 
Chicagoland,  announced  that  FM 
stations  affiliated  with  this  organi- 
zation have  voted  to  institute  a 
space-buying  campaign  in  the  daily 
newspapers  listing  special  and  sports 
events  which  can  be  heard  over  lo- 
cal FM  outlets. 

Present  plans  call  for  a  once-a- 
( Continued  on  Page  2) 


Public  Service 

Three  Philadelphia  television 
stations— WFI  LTV.  WCAU-TV 
and  WPTZ  will  combine  their 
facilities  in  behalf  of  the  Com- 
munity Chest  to  present  a  half- 
hour  solicitor  training  program  on 
Sunday,  October  16.  Program  will 
be  heard  from  6:00  to  6:30  p.m.. 
and  will  be  produced  in  the  stu- 
dios of  WFIL.  Later  kinescope 
recordings  will  be  offered. 


2 


RADIO  DAILY 


Tuesday,  October  4,  1949 


Vol.  49,  No.  2       Tues.,  Oct.  4,  1949 

lOCts. 

JOHN  W.  ALICOATE     :  : 

Publisher 

FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :   Business  Manager 


Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Balm,  Vice-President ;  Charles  A.  AlicoEjte, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily. 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Cable  address :  Radaily,  New  York. 


WEST  COAST  OFFICES 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older,  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
360  No.   Michigan  Ave. 
Phone:  Randolph  6-6650 
Phone:  Riverside  5491 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
•mder  the  act  of  March  3,  1879. 


FINANCIAL 


=  (October  3)   

;  .-•  YORK  STOCK  EXCHANGE 

Net 

High    Low    Close  Chg. 

ABC    73/8      7l/4     73/g  +  l/8 

Admiral  Corp   25%    24 1/4    25%  +'% 

Am.  Tel.  &  Tel.      142'/4  142      142'/4  -f  1/4 

CBS  A    22       22       22     —  Vl 

CBS   B    22       22       22      —  Vl 

Philco    31 3^    303,4    313^  +  1 

RCA  Common  12       113,4    12      +  % 

RCA  1st  pfd   731/4    731/4    73 '/4   

Stewart-Warner  12%  12  12%—  % 
Westinghouse  . . . .  25%  25V4  25%  —  % 
Westinghouse  pfd.    99%    9934    99%  +  % 

Zenith   Radio    27%    27%    27%  -f  % 

NEW  YORK  CURB  EXCHANGE 
Nat.  Union  Radio       234      2'/2      2%  —  % 
OVER  THE  COUNTER 

Bid  Asked 

DuMont  Lab   13%  143,4 

Stromberg-Carlson    10% 

U.  S.  Television    5-16  % 

WJR   (Detroit)    7  734 


Adair  Program  Director 
For  Mutual's  Coast  Web 

(Continued  from  Page  1) 

about  a  year  ago  as  sales  service 
manager  and  a  month  ago  was  pro- 
moted to  head  the  newly-Created 
department  as  manager  of  program 
service  department.  Prior  to  join- 
ing Don  Lee,  he  had  his  own  agency, 
and  was  at  one  time  vice-president 
of  Raymond  R.  Morgan  Company 
in  Hollywood. 


Returning  To  CBS  Web 

"Lum  and  Abner,"  absent  from 
the  airwaves  for  the  past  several 
months,  will  return  to  the  CBS  net- 
work, Saturday,  Oct.  22.  Program 
originating  in  Hollywood  will  be 
aired  7:00-7:30  p.m.,  EST. 


Quiz  Program  Format 

Revised  For  Don  Lee 


(Continued  from  Page  1) 

were  called  and  asked  to  answer 
a  jackpot  question.  The  jackpot 
question  carried  over  an  indeter- 
minate number  of  broadcasts  until 
it  was  correctly  answered. 

The  recent  FCC  regulations  ban- 
ning certain  giveaways  as  lotteries 
would  have  affected  "Tello-Test" 
only  because  of  this  jackpot  ques- 
tion carry-over  feature.  The  Com- 
mission felt  that  a  giveaway  pro- 
gram would  be  considered  illegal 
if  aid  to  answering  the  question 
correctly  is  given  on  a  program 
broadcast  over  the  station;  and  that 
the  broadcasting  of  the  question  on 
a  previous  program  would  be  con- 
sidered as  such  aid.  At  any  rate, 
"Tello-Test"  was  granted  in  injunc- 
tion and  remains  on  the  air  in  the 
East  under  the  original  format. 

Don  Lee  officials  asked  for  a 
change  in  format  in  order  to  comply 
with  all  Commission  requirements. 
Conferences  between  Donn  Tatum, 
Don  Lee  vice-president  and  general 
counsel,  and  Walter  Schwimmer, 
president  of  Radio  Features,  Inc. — 
owners  of  "Tello-Test"  package, 
cleared  up  all  differences.  In  the 
Don  Lee  version  of  the  quiz  pro- 
gram, the  "carry  over"  objection 
will  be  eliminated  by  utilizing  a 
different  jackpot  question  for  each 
broadcast.  If  no  one  called  answers 
correctly  during  a  single  show,  the 
announcer  will  tell  listeners  the 
answer.  The  jackpot  will  continue 
to  grow,  but  a  new  question  will 
be  used  on  the  following  broadcast. 


Pre-series  Programs 

Set  By  Mutual  Network 

MBS"  520  affiliates  have  scheduled 
a  special  half-hour  "World  Series 
Preview,"  today,  9  a.m.,  EST,  orig- 
inating from  the  hotel  suite  of 
Baseball  Commissioner  Albert  B. 
Chandler.  Participating  on  the  show 
will  be  Casey  Stengel,  Yankee  man- 
ager; Burt  Shotton,  Dodger  man- 
ager, and  Joseph  P.  Spang,  Jr., 
president  of  the  Gillette  Safety 
Razor  Co.  AFRS  plans  to  short- 
wave a  recording  of  this  show  to- 
morrow in  the  event  of  a  postpone- 
ment of  the  Series'  opener. 

Another  MBS  show,  "Knothole 
Gang  World  Series  Preview,"  will 
be  carried  this  afternoon  on  460 
affiliates  during  the  last  quarter  of 
Mutual's  "Bob  Poole  Show,"  3-4 
p.m.,  EST.  Participants  include 
"Rabbit"  Maranville,  former  short- 
stop of  the  world  champion  1914 
Boston  Braves;  Don  King,  captain 
of  the  Boys  Town,  Nebraska,  Base- 
ball Team,  and  Ray  Herrera,  cap- 
tain of  the  National  Championship 
Junior  American  Legion  Baseball 
Team  of  1949. 


Karl  Nelson  Named 

Toledo  —  Karl  Nelson,  program- 
production  director  of  WTOL,  has 
been  elected  to  a  two-year  term 
as  director  and  second  vice-presi- 
dent of  the  Toledo  Advertising  Club. 


Chicago's  FM  Stations 

To  Purchase  Listings 

(Continued  from  Page  1) 

week  spot  on  the  radio  pages  of  Chi- 
cago daily  newspapers.  Football 
games,  basketball  games,  lectures, 
and  live  musical  events  would  be 
included  in  the  paid  listings. 

In  addition,  brochures  outlining 
all  major  events  and  programs  to  be 
broadcast  over  local  FM  stations 
this  season  will  be  printed  and  mail- 
ed to  listeners.  They  will  also  be 
distributed  by  FM  set  manufacturers 
to  retail  radio  stores,  Wood  said. 


WABF  Opera  Series 

WABF  (FM),.  New  York,  will 
broadcast  a  series  of  rarely-heard 
18th  century  operas  on  Wednesday 
evenings  starting  Oct.  12.  The  operas 
will  be  performed  by  the  Hunter 
College  Opera  Workshop,  and  will 
originate  from  the  Hunter  College 
Playhouse.  All  will  be  sung  in  Eng- 
lish. 


Renew  McNeill  Program 

Chicago — Swift  &  Company,  thru 
the  J.  Walter  Thompson  agency, 
has  signed  a  52-week  renewal  con- 
tract, effective  Monday,  October  24, 
to  continue  its  half-hour  sponsor- 
ship from  8: 15  a.m.  of  Don  McNeill's 
Breakfast  Club.  This  renewal  covers 
the  Monday  through  Friday  broad- 
casts over  270  ABC  stations. 


COmmC  and  G0IDG 


TOMAS  MUNIZ,  president  of  Puerto  Rican 
Broadcasters  Assn.  and  general  manager  of 
WIAC,  San  Juan,  arrived  in  New  York  yester- 
day on  business.    He'll  be  here  for  a  week. 

MERLE  S.  JONES,  recently  named  general 
manager  of  the  Columbia  Pacific  Network  and 
KNX,  the  CBS  O&O  station  in  Los  Angeles, 
has  arrived  on  the  West  Coast  to  take  over 
his  new  duties. 

PAUL  MOWREY,  national  director  of  tele- 
vision for  the  American  network,  is  back  at 
ABC  headquarters  in  New  York  following  an 
extended  business  trip  to  the  West  Coast. 

HOWARD  LANE,  general  manager  of  KOIN, 
Portland,  Ore.,  left  yesterday  for  the  Coast 
following  a  few  days  in  New  York. 

JACK  ZERBE,  general  manager  of  WKAQ, 
San  Juan,  P.  R.,  has  arrived  in  New  York  on 
business. 

PHIL  A  LAMP  I,  farm  news  editor  of  WJZ,  is 
in  Harrisburg,  Pa.,  where  he  is  attending  the 
Northeastern  Poultry  Producers  Council  Ex- 
position. 

LLOYD  BROWNFIELD,  director  of  press  in- 
formation for  KNX,  Los  Angeles,  is  in  New 
York  for  a  10-day  visit. 

HARRY  WISMER  and  JIM  GIBBONS,  Ameri- 
can network  sportscasters,  will  head  late  this 
week  for  Ann  Arbor,  Mich.,  where  on  Satur- 
day they'll  broadcast  the  Army-Michigan  foot- 
ball game.  Sponsor  will  be  the  U.  S.  Army 
and  U.  S.  Air  Force  recruiting  service. 

J.  E.  BUSBY,  manager  of  WKRG,  Mobile, 
Ala.,  is  in  town  for  conferences  at  CBS,  with 
which  the  station  is  affiliated. 

A.  A.  WARD,  vice-president  of  Altec  Service, 
is  in  New  York  from  the  West  Coast. 


Somehow  this  duck  is  all  balled  up.  She  shouldn't  be 
messing  around  with  those  baby  cockers — she's  got  herself  in 
the  wrong  place. 

How  about  your  radio  advertising  in  Baltimore?  Is  it  placed 
right?    If  it's  on  W-I-T-H,  you're  all  set  for  profitable  sales! 

Because  W-I-T-H  is  the  big  bargain  buy  in  this  rich  town. 
W-I-T-H  delivers  its  big  audience  to  you  at  the  lowest  cost- 
per-listener  on  any  station  in  town.  It  covers  92.3%  of  all  the 
radio  homes  in  the  Baltimore  trading  area. 

So  make  sure  your  radio  advertising  is  in  the  right  bailiwick. 
Call  in  your  Headley-Reed  man  and  get  the  full  W-I-T-H 
story  today. 


BALTIMORE,  MARYLAND 

Tom  Tinsley,  President  •  Represented  by  Headley-Reed 


Plenty  0* 


in  CinciM"* 


Yes,  the  "eyes  have  it."  in  Cincinnati.  It's  a 
RED  HOT  television  town.  Take  a  look  at 
these  figures  reported  in  the  six-city  Telepulse 
for  August,  1949: 

Average  14  Hour  TV  Sets-In-Use 


(12  Noon— 

12  Midnight) 

City 

August  1-7 

July 

CINCINNATI 

30.4% 

23.7% 

New  York 

21.8 

20.8 

Philadelphia 

21.7 

19.5 

Chicago 

20.1 

18.9 

Now,  another  shot  of  vitamins  has  been 
added  in  the  three  cities  with  all  new  star- 
studded  daytime  programs,  starting  at  11  :30 
AM  daily  and  featuring  the  million  dollar 
WLW-Television  talent  staff. 

More  vitamins:  All  three  Crosley  TV  stations 
— WLW-T,  Cincinnati;  WLW-D,  Dayton; 
and  WLW-C,  Columbus — also  began  carry- 
ing the  full  NBC  television  network  schedule 
on  September  25th — LIVE — via  cable  and 
our  own  microwave  facilities. 

For  a  healthy  sales  prescription,  contact  your 
nearest  WLW  Sales  Office. 


WLW-T 

WLW-D  WLW-C 


*RUTH  LYONS  Mid-West's 
Greatest  Showoman 


TELEVISION  SERVICE  OF  THE  NATION'S  STATION 
Crosley  Broadcasting  Corporation 


RADIO  DAILY 


Tuesday,  October  4.  1949 


CHICAGO 


B7  HAL  TATE 

THE  Chicago  Cubs  may  be  in  last 
place  as  far  as  the  National 
League  is  concerned,  but  on  the  air, 
the  team  and  their  No.  1  fan,  an- 
nouncer Bert  Wilson,  rank  first! 
June-July  Hooperatings  for  Chicago 
showed  the  top-rated  period  to  be 
11.6  on  WIND,  during  the  Cubs' 
baseball  games  at  2:30  p.m.  Sun- 
days. The  July-August  Hooperatings 
again  indicated  the  Cubs,  and  WIND, 
to  be  in  first  place  with  a  rating 
of  11.3  for  the  2:30  p.m.  Sunday 
time.  In  addition,  the  Hooper  sur- 
vey shows  that  the  first  five  high- 
rated  periods  on  Sunday  are  all 
Cubs  broadcasts  on  WIND. 

Lon  Saxon,  WBBM  singing  star 
who  has  been  heard  on  many  local 
programs,  joined  the  cast  of  melody- 
makers  heard  over  CBS'  "Music 
For  You"  program  Sunday,  October 
2.  In  addition  to  several  solos,  he 
sang  a  duet  with  Elaine  Rodgers, 
who  also  sings  with  the  Meadow- 
Larks,  the  "Music  For  You"  featured 
vocal  quartet.  Caesar  Petrillo  di- 
rects the  orchestra,  and  the  show 
is  written  and  produced  by  Skee 
Wolff. 

Cyril  B.  Janicki,  director  of  The 
Little  Theater  Company,  has  really 
come  up  with  something — a  pro- 
fessional training  school  for  young 
actors  between  the  ages  of  6  and 
20.  That  the  training  is  more  than 
adequate  is  proven  by  the  fact  that 
many  of  the  Little  Theatre  mem- 
bers are  active  in  modeling,  radio 
and  television  in  Chicago,  and  quite 
a  few  have  recently  appeared  in 
Coronet,  Jam  Handy,  Atlas  and 
Wilding  films. 

Subject  of  a  picture  spread  in 
the  October  2  issue  of  Parade 
Magazine  is  not,  as  one  might  ex- 
pect, Publicist  Maraleita  Dutton,  but 
her  black  Cocker  Spaniel,  "D.J.,"  a 
professional  model. 


**** 


HENRY  GREENFIELD,  Mg.  Director  N.Y.19 


California  Commentary. . .  .' 

•  •  •  IT  IS  ESTIMATED  that  15.000,000  people  tune  in  on  the 
weekly  adventures  of  Dr.  Christian,  which  has  been  on  the  air  con- 
tinuously for  more  than  12  years.  .  .  .  that's  a  lot  of  "patients."  .  .  .  Ronald 
C.  Oxford,  for  the  past  two   years   head   of   KFI-TV's  programming, 

has  resigned  effective  November  1  to  devote  his 
HollyV^OOCl    ,'me  •°         development  of  programs  for  network 

and  kinescope  release.  He  will  be  succeeded  by 
Kenneth  Higgins,  for  the  past  few  months  executive  producer  for 
KFI-TV.  .  .  .  Dick  Haymes  in  huddles  with  the  Ward  Wheelock 
Agency  execs  on  the  "Club  15"  show's  progress.  .  .  .  Fibber  McGee 
and  Molly,  who  are  Jim  and  Marian  Jordan  in  private  life,  are 
entertaining  as  houseguests  their  son,  Jim.  Jr.,  and  his  bride,  actress 
Peggy  Knudson.  Jim  Jr.,  is  on  the  NBC  television  staff  in  New  York.  .  .  . 
The  NBC  Page  Boys  threw  a  party  the  other  day  celebrating  the  return 
to  NBC  of  Gordon  MacRae,  former  NBC  page,  now  star  of  "The  Railroad 
Hour,"  and  a  how-do-you-do  cocktail  affair  was  tossed  last  week  to 
introduce  Bob  Hawk,  the  Lemac  Man,  to  Hollywood. 

ft         ft         ft  ft 

•  •  •  A  PREVIEW  SHOWING  of  the  new  television  version 
of  "The  Life  of  Riley"  was  held  last  week  at  NBC.  This  is  the  first 
major  Hollywood  radio  program  to  go  on  television,  and  the  first 
production  in  show  business  history  /to  be  on  radio  and  tele- 
vision. ...  Jo  Richey  of  KECA's  Continuity  Acceptance  Depart- 
ment, has  moved  to  TV  center,  where  she  will  do  Literary  Rights 
work  and  assist  in  clearance  of  film  and  TV  scripts.  .  .  .  After 
months  of  musical  drought,  the  Mark  Warnow  Music  Company, 
headed  by  the  Hit  Parade  maestro,  now  has  a  tune  heading  for 
the  selfsame  Hit  Parade.  It's  "The  Big  Go  Bye,"  and  will  soon  be 
heard  on  Holiday  Records  performed  by  Larry  Neill  and  the 
Black  Smith  Trio.  .  .  .  Beverly  Wills  of  CBS'  "Junior  Miss"  claims 
to  have  the  best  comedy  teacher  in  the  business,  her  mother, 
CBS  "Leave  It  to  Joan"  star  Joan  Davis.  .  .  .  Walter  O'Keefe 
and  the  "Double  or  Nothing"  cast  returned  to  Hollywood  last 
week  after  spending  three  days  in  Tucson,  Arizona,  where  the 
show  was  broadcast  from  the  newly-erected  Westerner  hotel.  .  .  . 
Air  America,  Inc.  has  picked  up  the  tab  on  Bill  Symes'  "All 
America  Scoreboard."  Symes'  sportscast  immediately  follows  the 
KHJ  broadcast  of  Pacific  Coast  Conference  football  on  Satur- 
days. .  .  .  Edward  Arnold,  ABC's  "Mr.  President,"  is  in  St.  Paul, 
Minnesota,  to  attend  the  American  Federation  of  Labor  conven- 
tion, returning  here  October  9.  .  .  . 


ft  ft 


ft 


•  •  •  BOB  McANDREWS.  managing  director  of  Southern  Cali- 
fornia Broadcasters  Ass'n,  will  address  American  Hotel  Association 
annual  national  convention  at  Fairmont  Hotel,  San  Francisco.  October  7 
on  potentialities  of  broadcast  advertising  for  the  hotel  industry.  .  .  . 
George  E.  Ledell,  Jr.,  KFI-TV  sales  executive,  is  the  father  of  a  six 
pound  twelve  ounce  girl,  Patricia  Ann,  born  September  25.  ...  A  new 
guessing  game  called  "Name  the  Dance"  was  introduced  by  Frank 
Veloz  on  "The  Veloz  Show"  over  KNBH  and  immediately  caught  on  so 
well  it  will  be  added  as  a  regular  part  of  the  show.  Veloz  and  his 
partner  demonstrate  a  dance,  without  music,  giving  oral  clues,  then 
televiewers  are  invited  to  phone  in  and  name  the  dance.  .  .  .  Since 
CBS'  "Amos  'n'  Andy"  made  their  radio  debut,  the  world  has  seen  the 
advent  of  sound  and  color  movies,  television  and  radon*. 


New  Books 


About  Radio  Advertising 

An  analysis  of  more  ttian  $ou,- 
000,000  worth  of  sponsor  participa- 
tion programs,  based  on  a  survey  of 
260  stations,  and  suggestions  to 
advertisers  on  how  to  make  radio 
budgets  pay  off  are  illustrated  by 
graphs  and  charts  in  a  new  book, 
'Successful  Radio  Advertising  with 
Sponsor  Participation  Programs,"  by 
Robert  I.  Garver,  account  executive 
at  Lynn  Baker,  Inc. 

The  321  pages  of  data  and  text, 
published  by  Prentice-Hall,  Inc.,  are 
broken  down  into  three  main  parts: 
Most  popular  participation  pro- 
grams, Selecting  a  program  and 
A  national  survey  of  participation 
programs.  The  exhaustive  analysis 
of  programs  ranges  from  the  effec- 
tiveness of  certain  types  of  shows  in 
selling  particular  kinds  of  products 
to  comparisons  between  time  rates 
and  methods  of  obtaining  audience 
reaction  measurements. 

One  of  the  most  valuable  sections 
of  the  book  for  radio  and  advertis- 
ing executives  is  that  dealing  with 
the  results  of  the  survey.  That  sec- 
tion, plus  Appendix  1  and  Appendix 
2,  makes  up  the  greater  part  of  the 
entire  book.  In  it  are  statistics  on 
the  length  of  participations,  varia- 
tions between  stations  of  different 
wattages,  the  number  of  times  such 
shows  are  broadcast  per  week  and 
at  what  hours  of  the  day,  the  maxi- 
mum number  of  commercials  al- 
lowed and  their  individual  lengths, 
a  breakdown  of  types  of  shows  into 
such  classifications  as  music,  live  or 
transcribed.  Still  other  charts  illus- 
trate >the  annual  mail  response  to 
shows,  rates  charged  by  stations  of 
various  wattage,  and  discounts  al- 
lowed. 

In  order  to  present  an  over-all 
picture  of  the  types  of  advertisers 
using  participation  programs,  the 
author  listed  in  Appendix  1  a  repre- 
sentative group  of  sponsors.  Appen- 
dix 2  consists  of  a  geographical 
listing  of  participation  programs 
broadcast  in  all  states  of  this  country 
(except  Wyoming),  District  of  Co- 
lumbia and  the  Territory  of  Hawaii. 

A.J. 

'Straight  Arrow"  Cited 

On  Floor  Of  Senate 


Washington  —  Senator  Dennis 
Chavez  of  New  Mexico  inserted  in 
the  Congressional  Record  a  oom- 
mendation  for  MBS'  "Straight  Ar- 
row" show  for  its  production  of  a 
half-hour  American  Indian  Day 
salute. 

In  his  Friday  morning  commenda- 
tion, contained  in  a  speech  of  sev- 
eral hundred  words,  Chavez  said: 
"One  of  the  finest  tributes  that  can 
be  paid  to  the  Indian  was  the  radio 
program  arranged  by  the  Mutual 
Broadcasting  System  in  conjunction 
with  the  nationwide  Citizens  Com- 
mittee of  the  National  Congress  of 
American  Indians  and  designed  to 
spotlight  the  cultural  aspects  of  In- 
dian life." 


Then  when  each  panel  in  a  strip  meets  his  approval,  he  makes  a  careful  pencil  rendering  as  above. 


After  this,  the  pencil  rendering  is  carefully  inked  in,  as  you  see  here. 


STEP  BY  STEP.  .  . 

that's  the  way  it's  done  successfully! 


AS  you  can  see,  Chic  Young,  who  draws  the 
±  \  popular  "Blondie"  comic  strip,  goes  through 
many  steps  to  arrive  at  a  finished  cartoon. 

And,  cartoonist  Chic  Young,  together  with 
millions  of  other  smart  Americans,  will  tell  you 
that  the  step- by- step  method  is  the  easiest, 
surest  way  of  doing  anything  worth  while. 

Particularly,  saving  money. 

One  of  the  easiest  and  surest  ways  to  set 


aside  any  worth  while  amount  of  money  is  to 
buy  United  States  Savings  Bonds  the  step-by- 
step  method — 

So  set  aside  a  regular  amount  week  after  week, 
month  after  month,  year  after  year.  Then  in  10 
short  years  you  will  have  a  mighty  nice  nest  egg 
tucked  away. 

Get  started  now.  Get  your  Bonds  through  Pay- 
roll Savings  or  at  your  bank  or  post  office. 


AUTOMATIC  SAVING  IS  SURE  SAVING— U.  S.  SAVINGS  BONDS 


THIS  SPACE  CONTRIBUTED  BY  RADIO  DAILY 


6 


RADIO  DAILY 


Tuesday,  October  4.  1949 


Probe  Plane  Crash 
That  Killed  (lark 


(Continued  from  Page  1) 

NBC  western  division  sales  man- 
ager, suffered  a  fractured  left  arm. 
Sportscaster  Frank  Hayes  escaped 
with  bruises  when  the  plane,  a 
small  Cessna  chartered  for  the  trip 
to  and  from  the  Stanford-Michigan 
football  game  at  Palo  Alto,  sud- 
denly ran  out  of  gas  and  hurtled 
to  the  ground. 

Clark,  a  radio  and  record  head- 
liner  for  many  years,  was  born  in 
Boston,  where  he  studied  law.  He 
began  his  theatrical  career  as  a 
band  vocalist,  singing  with  Benny 
Goodman,  Wayne  King,  Lud  Glus- 
kin,  Raymond  Paige,  and  Mark 
Warnow.  From  1936  to  1939  he 
starred  in  the  "Hit  Parade"  broad- 
cast series.  He  appeared  in  several 
other  radio  shows,  including  Ar- 
mour's "Treet  Time,"  and  did  many 
guest  shots.  He  also  was  the  "ghost 
voice"  for  non-singing  stars  in  sev- 
eral films.  He  joined  the  Army  in 
1942  and  served  until  December, 
1945. 

Clark's  last  radio  assignment  was 
as  star-emcee  of  the  Carnation 
"Contented  Hour"  on  NBC.  He  was 
to  have  begun  a  new  Carnation 
series  on  CBS  last  Sunday  night. 
He  leaves  his  wife,  Nedra,  a  daught- 
er, Penny,  six,  and  two':  children 
by  a  former  marriage. 


Thayer  Leaving  V.  Of  A., 
For  Another  State  Post 


Paris  —  Charles  Thayer,  outgoing 
director  of  the  Voice  of  America, 
arrived  here  over  the  week-end  on 
official  U.  S.  State  Department  busi- 
ness and  plans  to  leave  shortly  for 
London. 

Thayer,  whose  new  assignment 
has  not  yet  been  announced,  will 
return  to  New  York  about  Oct.  12. 
His  New  York  office  personnel  plan 
a  farewell  party  for  him  on  Oct.  14. 

Thayer  will  be  succeeded  by  an- 
other career  diplomat,  Foy  D. 
Kohler,  as  director  of  the  Voice 
of  America  in  the  early  part  of 
November.  Kohler,  also  on  regular 
foreign  service  for  the  State  Dept., 
returned  several  months  ago  from 
Moscow  where  he  was  counselor 
and  first  secretary  at  the  American 
embassy.  He  is  now  in  New  York 
familiarizing  himself  with  the  oper- 
ations of  the  V  of  A. 


Caribbean  Analyst 

Buck  Cartel,  the  No.  1  sports- 
caster  of  the  Caribbean  area,  ar- 
rived from  San  Juan,  Puerto 
Rico,  yesterday  to  cover  the 
World  Series  for  WIAC  under 
the  sponsorship  of  Don  Q  rum. 
Canel  will  have  Louis  Olmo, 
Puerto  Rican  outfielder,  with 
the  Dodgers  team  as  a  guest  on 
his  pre-series  broadcast  to  the 
Caribbean  area  tonight. 


NETWORK  SONG  FAVORITES 

The  top  30  songs  of  the  week  (more  in  case  of  ties),  based 
on  the  copyrighted  Audience  Coverage  Index  Survey  of 
Popular  Music  Broadcast  over  Radio  Networks.  Published 
by  the  Office  of  Research,  Inc.,  Dr.  John  Peatman,  Director. 

Survey  Week  of  September  23-29,  1949 
Title  Publisher 

A  Dreamer's  Holiday  Shapiro-Bernstein 

Don't  Cry,  Joe  Harms 

Fiddle  Dee  Dee  Harms 

Four  Winds  And  The  Seven  Seas  Lombardo 

Georgia  On  My  Mind  Peer 

Give  Me  A  Song  With  A  Beautiful  Melody  Witmark 

Homework   Berlin 

Huckle  Buck  United 

I  Can  Dream  Can't  I  Chappell 

h  You  Ever  Fall  in  Love  Again  J.  J.  Robbins 

It's  A  Great  Feeling  Remick 

fust  One  Way  To  Say  I  Love  You  Berlin 

Katrina  E.  H.  Morris 

Last  Mile  Home  Leeds 

Let's  Take  An  Old  Fashioned  Walk  Berlin 

Love  Is  A  Beautiful  Thing  Porgie 

Maybe  It's  Because  B-V-C 

Over  The  Hillside  Dreyer 

Room  Full  Of  Roses  Hill  &  Range 

Some  Enchanted  Evening  Chappell 

Someday  You'll  Want  Me  To  Want  You  Duchess 

That  Lucky  Old  Sun  Robbins 

There's  Yes  Yes  In  Your  Eyes  Witmark 

Toot  Toot  Tootsie  Goodbye  Feist 

Twenty-Four  Hours  Of  Sunshine  Advanced 

Wedding  of  Lilli  Marlene  Leeds 

(Where  Are  You)  Now  That  I  Need  You  Famous 

Who  Do  You  Know  In  Heaven  Robbins 

You  Told  A  Lie  Bourne 

Younger  Than  Springtime  Chappell 

You're  Breaking  My  Heart  Mellin 

You're  So  Understanding  Banron-Porgie 


Second  Group 

Title  Publisher 

A  Wonderful  Guy  Chappell 

And  It  Still  Goes  Shapiro-Bernstein 

Ain't  She  Sweet  Advanced 

Bali  Ha'i  Chappell 

Baby  It's  Cold  Outside  E.  H.  Morris 

Dime  A  Dozen  E.  H.  Morris 

How  It  Lies,  How  It  Lies,  How  It  Lies  E.  H.  Morris 

I  Can't  Believe  It  Claremont 

I  Don't  See  Me  In  Your  Eyes  Anymore  Laurel 

I  Know  I  Know  I  Know  Robbins 

I  Wish  I  Had  A  Record  Crawford 

In  Santiago  By  The  Sea  Life  Music 

Lover's  Gold  Oxford 

Make  Believe  (You  Are  Glad  When  You're  Sorry)  B-V-C 

My  One  My  Only  My  All  Paramount 

Now  Now  Now  Is  The  Time  Fremart 

Riders  In  The  Sky  E.  H.  Morris 

So  In  Love  T.  B.  Harms 

Song  Of  Surrender  Paramount 

Through  A  Long  And  Sleepless  Night  Miller 

Twilight  Ben  Bloom 

Why  Fall  In  Love  With  A  Stranger  Campbell 

Copyright,  1949,  Office  of  Research,  Inc. 


Ala.  Broadcasters 
To  Meet  Od.  6-7 


(Continued  from  Page  1) 

loosa,  and  Bert  Bank,  of  WTBC, 
Tuscaloosa,  are  co-chairmen  of  the 
convention  committee. 

A  luncheon  session  on  the  opening 
day  will  feature  a  talk  by  Easton  C. 
Woolley,  director  of  NBC's  stations 
department,  on  "Radio  1949  and  in 
the  50's."  During  the  afternoon  ses- 
sion, starting  at  2:30,  Howard  E. 
Pill,  of  WSFA,  Montgomery,  presi- 
dent of  the  Alabama  Broadcasters 
Assn.,  will  preside  over  a  discussion 
of  "Selling  Radio  in  a  Buyer's  Mar- 
ket." Jim  Reese,  of  WWWB,  Jasper, 
will  act  as  moderator. 

At  a  banquet  to  be  held  Thursday 
night  at  6  p.m.,  Charles  A.  Fell, 
managing  editor  of  the  Birmingham 
News-Age-Herald,  will  speak  on 
"Radio  and  the  News." 

Friday's  sessions  begin  at  9:30 
a.m.  with  a  discussion  of  how  "Good 
Programming  Puts  Money  in  the 
Bank,"  moderated  by  Lionel  Baxter, 
of  WAPI,  Birmingham.  The  lunch- 
eon speaker  is  Frank  M.  Headley,  of 
Headley-Reed  Co.,  president  of  the 
NARSR,  whose  topic  is  "Radio  Has 
Grown  Up."  The  afternoon  session 
is  divided  into  three  parts:  "The 
NAB  At  Work,"  by  Allen  M.  Wood- 
all,  of  WDAK,  Columbus,  Ga.;  "Re- 
port on  BMB,"  by  Kenneth  Baker, 
acting  president  of  BMB;  "How  To 
Turn  People  Into  Customers,"  a 
showing  of  the  NAB  film  of  that 
title  by  Maurice  Mitchell,  of  the 
Broadcast  Advertising  Bureau. 

A  junket  to  the  Alabama-Du- 
quesne  football  game  at  Denny 
Stadium  next  Friday  night  will  top 
off  the  conclave. 


Returning  To  NBC 

Deian  Martin  and  Jerry  Lewis, 
after  a  two-week's  vacation,  will 
return  with  rbheir  NBC  comedy  show 
Friday  at  8: 00  p.m.,  EST,  beginning 
Oct.  7.  "The  Martin  and  Lewis 
Show"  was  formerly  heard  on  Tues- 
days at  9:00  p.m.,  EDT. 


NEED  RECORDING 
TAPE  IN  A  HURRY? 


For  emergency  use,  we  will 
rush-ship  (by  Air  if  outside 
N.  Y.  area)  up  to  20  reels 
from  our  New  York  stock  at 
prices  listed  for  such  quantities 


CALL 
OR  WRITE 


today  for  complete 
Recording  Tape  price 
list  and  a  Free  supply  of 
Program  Identification 
Labels. 


AUDIO  &  VIDEO  PRODUCTS  CORP. 

1  6  5  0  BROADWAY,  M.Y.I  9,  N.  Y. 


Section  of  RADIO  DAILY,  Tuesday,  October  4.  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


WORLD  SERIES  IN  TV  SPOTLIGHT 


TELE  TOPICS 


THE  YANKEES  and  the  Dodgers  did  the 
TV  industry  a  great  favor  Sunday  when 
they  clinched  the  pennants  in  their  re- 
spective leagues  and  made  it  a  Subway 
World's  Series.  ...  It  was  most  accom- 
modating because  the  networks  have  the 
physical  setup  at  both  Yankee  Stadium  and 
Ebbets  Field  to  televise  the  Series  and 
plenty  of  manpower  on  hand  to  make  the 
pool  telecasts  a  success. 


WHILE  ON  THE  SUBJECT  of  televis- 
ing the  World's  Series  it  might  not 
be  amiss  to  suggest  to  the  TV  announcers 
that  they  confine  their  reporting  to  the 
players  and  the  play  by  play  account  of 
each  game.  One  announcer,  who  has  a 
habit  of  saying  "How  About  That," 
seemed  overly  emotional  in  his  reporting 
of  the  Yankees'  final  game  with  Boston. 
After  all  the  viewer  is  an  eye  witness  to 
the  proceeding  and  wants  only  to  be  filled 
in  on  what  is  transpiring  before  him. 


SIGNING  OF  FIVE  more  shows  has  been 
announced  by  WOR-TV,  bringing  to 
ten  the  station's  initial  program  lineup. 
The  new  shows  are  "Road  To  Success," 
"Apartment  3C,"  "Hazel  Shermet,"  "What 
Happens  Now?"  and  "Toon  A-Vision." 
The  first-named  offering  is  a  "practical 
inventors'  show,"  which  will  present  on 
its  premiere  a  man  who  manufactures  gold, 
it  says  here,  for  fifty  cents  a  pound;  also 
the  inventor  of  a  car  that  runs  on  dis- 
tilled water. 

• 

VA/AAM,  BALTIMORE,  has  inked  five 
™  ▼  new  contracts:  Gunther  Brewing  Co., 
for  "Football  Preview,"  15  minutes  preced- 
ing the  Notre  Dame  games,  through  Ruth- 
rauff  &  Ryan;  Hanline  Brothers,  for  Han- 
line  Paints,  through  Cahn-Miller  Agency; 
Minnesota  Mining  Cr  Mfg.  Co.  (Scotch 
Tape)  through  BBD&O,  and  Schleisner  Co. 
(department  store)  through  Kal,  Ehrlich  & 
Merrick.  .  .  .  WGN-TV,  Chicago,  has  sold 
the  Monday  night  boxing  card  at  Marigold 
Gardens  to  the  Peter  Hand  Brewery  Co. 
for  Meister  Brau  Beer,  through  BBD&O; 
one-minute  film  spots  to  the  Culligan  Soft 
Water  Service,  through  Frederick,  Franz 
&  McCowen,  and  one-minute  spots  to  the 
Ambrosia  Brewing  Co.,  for  52  weeks 
through  the  Malcolm-Howard  Advertising 
Co. 


A SPECIAL  Chicago  telecast  featuring 
the  "Toy  Fair"  at  Marshall  Field  & 
Company  will  be  seen  on  WGN-TV,  Wed- 
nesday, October  6,  from  7:30  to  8:00  p.m. 
j  The  telecast,  which  will  also  be  entitled 
"Toy  Fair,"  will  originate  from  the  WGN- 
TV  studios,  but  the  set  will  be  a  replica 
of  the  specially  decorated  toy  department 
1  at  Field's. 


Fifty-two  Stations  Will  Be  Linked  Together 
For  Network  Pool  Telecast  Of  World  Series; 
All  Will  Carry  The  Gillette  Courtesy  Credits 


(Continued 

Alaska,  Puerto  Rico  and  South 
America,  and  unaffiliated  stations 
from  coast  to  coast  in  this  country. 
The  broadcast  scheduled  by  the 
Armed  Forces  Radio  Service  will  be 
sans  commercials. 

The  domestic  and  shortwave 
broadcasts  begin  at  12:45  p.m.,  EST, 
with  the  play-by-play  reports  sched- 
uled to  start  at  1  p.m.,  EST,  Wed- 
nesday .through  Saturday.  The  Sun- 
day broadcast,  if  there  is  no  clean 
sweep  by  either  the  Dodgers  or  the 
Yankees,  will  begin  at  1:45  p.m., 
with  the  actual  game  scheduled  to 
start  at  2:05  p.m.,  EST.  The  AFRS 
shortwaving  will  begin  at  2  p.m., 
EST,  Sunday. 

Walter  "Red"  Barber  and  Mel  Al- 
len will  divide  the  AM  and  FM 
announcing  chores,  both  color  and 
play-by-play  reports.  Both  Barber 
and  Allen  previously  broadcast 
World  Series,  as  well  as  All-Star 
games,  over  Mutual. 

Will  Be  Shortwaved 

The  Voice  of  America  of  the  U.  S. 
State  Department  and  AFRS  began 
yesterday  announcing  the  scheduled 
shortwave  broadcasts.  In  addition, 
all  armed  forces,  including  ships  at 
sea,  army  and  air  forces  bases 
throughout  the  world,  also  have 
been  advised  by  cable.  The  V.  of  A. 
does  not  plan  play-by-play  reports, 
but  will  include  games'  results  and 
special  baseball  features  on  its  regu- 
lar programs  in  22  foreign  languages. 

The  APRS'  shortwaved  accounts 
beamed  to  Europe  will  be  rebroad- 
cast  on  medium  wave,  depending 
upon  the  quality  of  reception,  by 
the  American  Forces  Network  in 


from  Page  1) 

Germany,  consisting  of  four  stations; 
and  the  Austrian  Blue  Danube  Net- 
work of  three  stations.  Four  short- 
wave transmitters  on  the  Atlantic 
coast  will  beam  the  programs  to 
Europe,  the  Mediterranean  area, 
Africa  and  the  Atlantic  areas. 

Two  other  AFRS  shortwave  trans- 
mitters on  the  West  Coast  will  beam 
the  World  Series  to  Alaska,  the 
Pacific  areas  and  the  Far  East,  where 
it  is  expected  to  be  rebroadcast  on 
medium  wave  lengths. 

Heavy  TV  Coverage 

At  this  writing  all  but  two  or 
three  of  the  54  TV  stations  on  the 
air  had  made  plans  to  carry  the 
Series  telecast,  and  .there  were  indi- 
cations that  the  holdouts  might 
come  into  the  fold  by  tomorrow. 
Last  year,  by  contrast,  only  19  tele- 
vision stations  were  able  to  air  the 
baseball  classic. 

This  year's  Series  will  be  the  first 
to  be  shown  in  theatres  via  large- 
screen  television.  Five  theaters  in 
four  cities  are  scheduled  to  present 
the  Series  before  paid  audiences: 
the  Fabian  Theater  in  Brooklyn,  the 
Pilgrim  in  Boston,  the  State-Lake 
in  Chicago,  and  two  theaters  in 
Milwaukee.  In  addition,  New  York 
City's  Paramount  Theater  has  been 
offered  the  games,  but  the  theater 
management  at  this  writing  had  not 
yet  decided  on  acceptance. 

Four  Cameras  To  Be  Used 

Four  cameras  will  be  used  in  the 
pickups  from  Yankee  Stadium  and 
Ebbets  Field.  Jim  Britt  and  another 
announcer  not  yet  selected  will  han- 
dle play-by-play  and  color.  Maxon 
is  the  agency  for  Gillette. 


Coast  To  See  'Inside  Of  TV9 
At  Exposition  Oct  15-23 


West  Coast  Bureau  of  RADIO  DAILY 
Los  Angeles — Television,  with  the 
cooperation  of  the  Los  Angeles 
area's  seven  television  stations,  will 
take  the  wraps  off  of  production 
techniques  and  various  other  mys- 
teries revolving  around  video  when 
the  National  Television-Radio  Expo- 
sition is  held  October  15  to  23,  in 
Shrine  Convention  Hall. 

Portrays  "Things  To  Come" 
The  Southern  California  Radio 
and  Electrical  Appliance  Associa- 
tion, the  sponsor,  is  making  avail- 
able every  facility  so  that  Holly- 
wood and  many  other  business  and 
scientific    groups,    including  the 


Academy  of  Television  Arts  and 
Sciences,  may  give  the  public  a  pre- 
view of  things  to  come. 

Demonstrations  will  cover  produc- 
tion, transmission  and  all  the  "in 
between"  phases  until  the  presenta- 
tion reaches  the  screen  of  the  home 
receiver. 

Co-Operation  To  Be  Close 

Close  cooperation  between  Bill 
Quinn,  managing  director  of  the 
Association,  and  Henry  R.  Lubcke, 
president  of  the  TV  Academy,  and 
the  Television  Committee  of  the 
Chamber  of  Commerce  and  many 
other  civic  and  business  groups  as- 
sures success  of  the  Exposition. 


TV  Dealers  Form 
Own  Association 


Formation  of  a  National  Televi- 
sion Dealers  Association  which  has 
been  incorporated  under  the  laws 
of  Maryland,  was  announced  yes- 
terday in  Washington  by  E.  A. 
Dempsey,  executive  director.  Prime 
purpose  of  the  organization  is  to 
raise  and  help  maintain  higher 
standards  in  advertising,  merchan- 
dising and  servicing  throughout  the 
industry,  Dempsey  said. 

"We  are  not  thinking  along  the 
lines  of  revolutionizing  present  mer- 
chandising methods,  but  rather  a 
harmonizing  of  all  elements  in  the 
industry  so  that  we  may  serve  the 
television  buying  public  in  a  gen- 
erally more  satisfactory  manner," 
Dempsey  explained. 


Chevrolet  Dealers  Buy 
'Jury  Trials'  Of  WABD 

The  Local  Chevrolet  Dealers  Assn. 
of  New  York  will  sponsor  the  tele 
version  of  'Famous  Ju  ry  Trials"  on 
WABD,  New  York,  9:30-10  p.m. 
Wednesday  nights,  starting  tomor- 
row. Campbell-Ewald  is  the  agency. 

Another  crime  -  and  -  punishment 
drama,  "The  Plainclothes  Man." 
will  also  make  its  debut  Wednes- 
day night  in  the  preceding  half-hour 
slot,  9-9:30  p.m. 


Westinghouse  Studio  1 
To  Present  Kipling  Drama 

"The  Light  That  Failed,"  a  video 
adaptation  of  the  Kipling  story,  will 
be  carried  by  17  CBS-TV  stations 
as  a  presentation  of  the  Westing- 
house  Television  Theater's  "Studio 
One"  on  Monday,  10  p.m.  An  addi- 
tional 17  stations  will  air  the  show 
later  via  television  recordings. 

Richard  Hart  and  Felicia  Mon- 
tealegre  are  starred. 


Dopester 

Eigbt-y ear-old  Charlie  Hank- 
inson,  of  Mutual' s  "Juvenile 
Jury,"  who  last  year  correctly 
predicted  on  WOR's  "Sews  on 
the  Human  Side"  that  the 
Braves  would  beat  the  Indians. 
1-0,  forecast  on  the  same  pro- 
gram last  night  that  the  Yanks 
would  take  the  Series  in  six 
games  and  that  the  Yanks 
would  win  the  opener,  2-1,  with 
Rascbi  and  Roc  pitching. 


RADIO  DAILY: 


Tuesday,  October  4,  1949 


COAST-TO -COAST 


"Irma"  Visits  WCAU 

Philadelphia,  Pa. — Marie  Wilson, 
star  of  CBS'  "My  Friend  Irma,"  was 
given  the  open  door  treatment  by 
WCAU  during  her  one-day  visit  to 
Philadelphia  as  part  of  Paramount's 
promotion  of  the  local  opening  of 
the  film  based  on  the  popular  radio 
show. 

Will  Carry  Football  Sked. 

Minneapolis,  Minn.  — ■  This  fall, 
WLOL  is  carrying  the  full  schedule 
of  games  played  by  Notre  Dame 
University  to  give  the  local  Irish 
fan  an  opportunity  to  follow,  on 
the  spot,  the  progress  of  a  team 
other  than  that  of  Minnesota.  In 
addition.  WLOL  is  transcribing  and 
re-broadcasting  a  full  rurming- 
account  of  the  Minnesota  game  that 
is  played  back  each  Saturday  eve- 
ning. 

Commentator  At  Premiere 

Trenton,  IN.  J. — Mrs.  Gill  Robb 
Wilson,  commentator  of  WTTM- 
NBC  Trenton,  was  among  the  ci- 
vilian guests  entertained  aboard  the 
USS  Midway  last  Tuesday  for  the 
Air  Show  and  premiere  of  Warner 
Brothers  Motion  Picture,  "Task 
Force." 

Children's  Diary 

Worcester,  Mass.  —  WTAG  -  FM 
opens  the  fourth  season  of  "Make 
Friends  With  Music"  with  a  diary 
listening  guide  written  and  designed 
by  Gladys  Tomajan,  to  acquaint 
youngsters  with  serious  music  by 
talking  about  it  in  language  a  child 
can  understand. 

New  Community  Program 

Charleston,  West  Virginia  — 
WKNA  has  a  new  program  directed 
at  St.  Albans,  a  community  of  about 
12,500  population,  located  15  miles 
from  Charleston.  Five  St.  Albans 
merchants  sponsor  the  20-minute, 
daily  show  titled  "Today  In  St.  Al- 
bans." Fred  Scott,  WKNA  announ- 
cer, plays  records,  and  gives  news 
concerning  St.  Alban's  churches, 
civic  groups,  interesting  personal 
experiences,  etc. 

Frank  Ford  Alias  Eddie  Felbin 

Philadelphia,  Pa.  —  Eddie  Felbin, 
account  executive  at  the  Phil  Klein 
Agency,  returns  to  the  local  sports 
front  when  he  mikes  the  "Campus 
Parade"  show  before  the  Penn  foot- 
ball games  on  WCAU.  He'll  use  the 
name  of  Frank  Ford. 

Texas  Western  Show 

Riverside,  Calif.  —  Texas  Jim 
Lewis,  Decca  Recording  artist,  sign- 
ed with  BCA's  "Western  Network" 
to  do  his  western  show  5: 30  to  6  p.m., 
Monday,  Thursday  and  Friday.  The 
BCA  Western  Network  stations  car- 
rying the  program  are  KPRO,  River- 
side and  San  Bernardino;  KREO, 
Indio  and  Palm  Springs;  KROP, 
Brawley  and  El  Centro;  KYOR, 
Blythe. 


NAB  District  13  Convenes, 
Talks  Sales  With  Mitchell 


(Continued 

facing  the  industry  at  present  time. 

According  to  Jim  Crocker,  assist- 
ant manager  of  KRLD,  Dallas,  regis- 
tration of  167  at  1:00  p.m.  had  estab- 
lished a  near  record  for  District  13 
attendance. 

Those  registered  and  the  stations 
they  represent  were: 

Roy  Bacus,  WBAP,  Fort  Worth; 
Blaine  Gornwell,  KWFT,  Wichita 
Falls;  R.  M.  Baird,  KTXL,  San  An- 
gelo;  William  L.  Cox,  KBST,  Big 
Springs;  Robert  Belion,  KCMC, 
Texarkana;  George  Cranston, 
WBAP,  Fort  Worth,  Ken  Bennett, 
KSIJ,  Gladewater;  J.  W.  Crocker, 
KRLD,  Dallas;  Burton  Bishop, 
KTEM,  Temple;  James  R.  Curtis, 
KFRO,  Longview;  Kenyon  Brown, 
KWFT,  Wichita  Falls;  M.  E.  Dan- 
bom,  KTBB,  Tyler;  Bo  Byers, 
KOAA,  Bryan;  Tom  Dillahunty, 
KCMC,  Texarkana;  Joe  Caffo, 
KEPO,  El  Paso;  Dale  Drake,  WRR, 
Dallas. 

Also  Gene  L.  Cagle,  Texas  State 
Network;  H.  H.  Dunnavan,  Lone 
Star  Chain;  Martin  Campbell, 
WFAA,  Dallas;  Henry  Jones,  KIMP, 
Mt.  Pleasant;  Rial  L.  Campbell, 
KVOP,  Plainview;  W.  C.  Fouts, 
KSFA,  Nacogdoches;  D.  C.  Cannan, 
KFDX,  Wichita  Falls;  Howard  Fry, 
KFDM,  Beaumont;  Charlie  Clough, 
KWFT,  Wichita  Falls;  R.  Lee  Glas- 
gow, WACO;  Louis  Cook,  KNOW, 
Austin;  Ernest  Hackworth,  KCMC, 
Texarkana;  Leo  Hackney,  KGVL, 
Greenville;  Terry  Lee,  KXYZ,  Hous.- 
ton;  Lloyd  Hawkins,  KLTI,  Long- 
view;  Joe  M.  Leonard,  Jr.,  KGAF, 
Gainesville;  Ray  Herndon,  KTRH, 
Houston. 

And  Richmond  Lewin,  KTRE, 
Lufkin;  Julian  L.  Hill,  KPLT,  Paris; 
Ira  Lewis,  KGNC,  Amarillo;  Fred 
C.  Hill,  KTRE,  Lufkin;  Bill  Light- 
foot,  KREL,  Baytown;  Budd  Hill, 
KHBR,  Hillsboro;  A.  C.  Lloyd,  Jr., 
KBKI,  Alice;  G.  C.  Hoffman,  KSET, 
El  Paso;  C.  B.  Locke,  KFDM,  Beau, 
mont;  W.  P.  Hood,  KFDX,  Wichita 
Falls;  Glen  H.  McClain,  KIOX,  Bay 
City;  Harold  Hough  WBAP,  Fort 
Worth;  J.  M.  McDonald,  KCRS, 
Midland;  E.  C.  Hughes,  KEYS,  Cor- 
pus Christi;  J.  B.  McNutt,  KBUD, 
Athens;  Aubrey  Jackson,  KGNC, 
Amarillo;  George  W.  Marti,  KCLE, 
Cleburne;  Charles  B.  Jordan,  Texas 
State  Network;  W.  P.  Mauldin, 
KPAC,  Port  Arthur;  K.  K.  Kellman, 
KCNC,  Fort  Worth;  J.  H.  Mayberry, 
KUNO,  Corpus  Christi. 

Also  Boyd  Kelley,  KTRN,  Wichita 
Falls;  Wendell  Mayes,  KBWD, 
Brownwood;  Walter  Kline,  KAND, 
Corsicana;  Robert  O.  Meeker,  KCOH, 
Houston;  Willard  L.  Kline,  KEPO, 
El  Paso;  Bill  Michaels,  KABC,  San 
Antonio;  Ed  Lally,  WBAP,  Fort 
Worth;  Frank  O.  Myers,  KCMC, 
Texarkana;  Bill  Laurie,  KNET, 
Palestine;  Fred  Nahas,  KXYZ,  Hous- 
ton; Mrs.  Bill  Laurie,  KEBE,  Jack- 
sonville; Ben  Nedow,  KECK,  Odes- 
sa; Bob  Nolan,  KREL,  Bayton;  Rob- 
ert  D.    Snyder,    KCBD,  Lubbock; 


from  Page  1) 

Barney  Ogle,  KRGV,  Weslaco;  J.  H. 
Speck,  KCNC,  Fort  Worth;  B.  F. 
Orr,  KTRH,  Houston. 

And  Bill  Spiller,  KLVP,  Level- 
land;  Ken  Palmer,  KPDN,  Pampa, 
Myrl  Stein,  KMHT,  Marshall;  Clyde 
D.  Pemberton,  KFJZ,  Fort  Worth; 
O.  L.  (Ted)  Taylor,  KGNC,  Amaril- 
lo; Wayne  Phelps,  KHUZ,  Borger; 
Pete  Teddlie,  WRR,  Dallas;  Charles 
Price,  KMLB,  Monroe,  La.;  Clay 
Thompson,  KSWA,  Graham;  E.  O. 
Procter,  KEPO,  El  Paso;  Gordon 
Thompson,  KFYO,  Lubbock;  Clyde 
W.  Rembert,  KRLD,  Dallas;  James 
G.  Ulmer,  KGBK,  Tyler;  William  A. 
Roberts,  KRLD,  Dallas;  Charles 
Vernon,  KGFY,  Brownfield;  Howard 
Roberson,  KFDA,  Amarillo;  Mrs. 
Marjorie  R.  Rickers,  KPAC,  Port 
Arthur;  King  H.  Robinson,  KATL, 
Houston;  William  J.  Wallace,  KBST, 
Big  Spring. 

Also  Gene  Roth,  KONO,  San  An- 
tonio; Winston  O.  Ward,  KIMB,  Mt. 
Pleasant;  David  Russell,  KFDM, 
Beaumont;  E.  J.  Watson,  KLYN, 
Amarillo;  David  Segal,  KTFS,  Tex- 
arkana; Kelley  Wafford,  KEYS,  Cor- 
pus Christi;  Lewis  O.  Seibert, 
KGKL,  San  Angelo;  Carl  O.  Wyler, 
KTSM,  El  Paso;  Jack  Senter,  KULP, 
El  Campo;  Paul  Girard,  Paul  Girard 
Co.;  George  W.  Smith,  KMAE, 
McKinney;    Wade    Barnes,  RCA; 


AGENCIES 


JEROME  PATTERSON  has  re- 
signed as  a  director  of  the  Vick 
Chemical  Company  and  has  been 
elected  president  and  general  man- 
ager of  Morse  International,  Inc., 
advertising  agency.  M.  F.  House 
has  been  elected  Morse  executive 
vice-president.  A.  T.  Preyer  con- 
tinues as  chairman  of  the  board. 


RAYMOND  J.  LEICHT  has  joined 
the  copy  department  at  Geyer,  New- 
ell &  Ganger,  Inc.  He  was  previously 
with  the  advertising  staff  of  the 
Pelham  Sun,  Pelham,  N.  Y.  Before 
that,  he  was  a  copywriter  and  ac- 
count contact  man  with  Fuller, 
Smith  &  Ross,  Inc.  During  the  last 
war,  Leicht  served  as  a  first  lieuten- 
ant with  the  Army  Air  Force  and 
was  awarded  the  Distinguished  Fly- 
ing Cross  and  Air  Medal  with  three 
oak  clusters. 


McKEM  &  VANTA  divisions  of 
Shawmut,  Inc.,  makers  of  children's 
wear,  have  appointed  Foote,  Cone 
&  Belding  as  advertising  agency. 
The  announcement  was  made  by  H. 
R.  McCormick,  vice-president. 


Walter  B.  Davison,  Lang-Worth; 
John  Devine,  Standard  Radio;  Bert 
Horswell,  C.  P.  McGregor,  Inc.; 
Bert  Lown,  Associated  Program 
Service;  Clifford  E.  Ogden,  Capitol 
Records;  Bill  Stubblefield,  Capitol 
Records;  Pierre  Weis,  Lang-Worth. 


M-T-W-T-F 

For  years,  1-minute  participations  on  the  WOWO 
Home  Forum  have  been  "best  buys"  in  reaching  a 
rich  Midwestern  audience  in  a  59-county  BMB  area. 
Now,  for  the  first  time,  the  Home  Forum  format  has 
been  re-arranged  so  that  an  advertiser  can  sponsor  a 
15-minute  segment  across  the  board..  1:00  to  1:15 
PM,  Monday  through  Friday.  Here's  a  real  oppor- 
tunity for  one  advertiser.,  only  one.,  to  cash  in  with 
a  dominant  participation  on  this  popular,  sales-pro- 
ductive Jane  Weston  Program.  Mail  response  aver- 
ages better  than  100,000  pieces  per  year!  For  details, 
check  WOWO  or  Free  &  Peters. 


FORT  WAYNE 

ABC  NETWORK 
AFFILIATE 


WOWO 


WESTINGHOUSE  RADIO  STATIONS  INC 

KYW  .   KDK  A  •   KEX  •  WBZ  .  WBZA  •  WOWO  .WBZ-TV 

National   Representatives,   Free  &   Peters,   except  for  WBZ-TV; 
for  WBZ-TV,  NBC  Spot  Sales 


VOL.  49,  NO.  3 


NEW  YORK,  WEDNESDAY,  OCTOBER  5.  1949 


TEN  CENTS 


URGES  FCC  TO  OKAY  COLOR  TELE  NOW 


Lever  Headquarters 
Move  To  N.  Y.  C. 


Lever  Brothers,  heavy  users  of 
radio  time,  will  move  their  head- 
quarters from  Cambridge,  Mass.,  to 
New  York  City  and  will  construct 
a  20-story  Lever  House  at  a  cost  of 
$6,000,000,  Charles  Luckman,  presi- 
dent, announced  yesterday. 

Simultaneously  with  the  move  of 
the  parent  company,  the  executive 
and  general  offices  of  the  company's 
three  subsidiaries:  the  Pepsodent 
Company,  Chicago,  manufacturers 
of  dentifrices;  the  John  F.  Jelke  Co. 
of  Chicago,  producers  of  margarine; 
and  Harriet  Hubbard  Ayer,  Inc.,  of 
New  York,  cosmetic  firm,  will  be 

(Continued  on  Page  8) 

Carnation  Show  To  Use 
Guest  Stars  Temporarily 

West  Coast  Bureau,  RADIO  DAILY 
Hollywood— The    Carnation  Co. 
will  use  two  guest  soloists  each 
week    on    the    "Contented  Hour" 
broadcasts  as  replacements  for  the 
late  Buddy  Cl'ark  until  a  permanent 
star  is   decided   upon.   The  show, 
whose  premiere  on  CBS  was  de- 
layed a  week  after  Clark  was  killed 
in  a  plane  crash  last  Saturday,  will 
start  this  Sunday,  10-1:30  p.m. 
Margaret    Whiting   and  another 
(Continued  on  Page  2) 

Canada  Moves  To  Get 
Communications  Control 


Montreal — The  Canadian  Govern- 
ment has  announced  its  intention  to 
buy  some  of  the  assets  of  the  Cana- 
dian Marconi  Co.,  and  the  Canadian 
interests  of  Cable  and  Wireless  Ltd., 
for  approximately  $4,500,000,  as  part 
of  a  program  for  nationalizing  Can- 
i  Continued  on  Page  2) 


U.  V  Recording 

A  special  United  Nations  Day 
recording  produced  by  the  U.N. 
radio  department  will  be  made 
available  to  radio  stations 
through  NAB.  it  was  announced 
yesterday.  The  recording,  sched- 
uled lor  presentation  on  U.N. 
Day,  October  24.  is  being  pressed 
by  RCA-Victor  as  its  contribu- 
tion to  the  special  observance 
planned  for  that  date. 


Good  News 

Pace-setters  in  yesterday's  bull- 
ish market  were  radio  and  TV 
stocks,  which  took  the  lead  over 
a  wide  range  of  listings  that 
reached  their  highest  average 
level  for  the  year.  Admiral  set 
the  pace  with  a  gain  of  almost 
two  points.  Emerson,  Fhilco  and 
Magnavox  showed  about  a  point 
gain  each,  with  Motorola  failing 
to  sustain  its  high  for  the  year, 
but  closing  at  up  7/8. 


BMB  Troubles  Mount; 
Gov't  Seeking  Tax 


Broadcast  Measurement  Bureau, 
which  sought  to  establish  its  iden- 
tity as  a  non-profit  organization  in 
the  eyes  of  the  Internal  Revenue 
department  at  the  completion  of  its 
First  Study,  is  reported  to  have  re- 
ceived an  adverse  ruling  from  the 
government  and  must  pay  income 
tax  aggregating  $73,000. 

In  December,  1947,  the  govern- 
ment ordered  BMB  to  file  an  income 
tax  return.  Later  Internal  Revenue 
agents  conducted  an  investigation 
(Continued  on  Page  5) 

Oral  Argument  Nov.  4 
On  So.  Baptist  FM  Web 

Washington — The  FCC  yesterday 
ordered  oral  argument  November  4 
on  the  petition  of  the  radio  commis- 
sion of  the  Southern  Baptist  Con- 
vention and  the  executive  board  of 
the  Baptist  General  Convention  of 
Texas,  for  a  special  group  of  low- 
powered,  non-commercial  FM  broad- 
1  Continued  on  Page  5) 


CBS  President  Declares  Weh  Is  Ready 
To  Present  Its  Color  Television 
On  A  Commercial  Basis 


A.  &  P.  Okays  Radio 
For  Institutional; 


The  Atlantic  &  Pacific  Tea  Co.  has 
authorized  its  seven  national  divi- 
sions to  include  radio  in  its  anti- 
trust action  campaign  which  was 
initiated  in  full-page  ads  in  some 
2,000  newspapers  throughout  the 
country  last  month,  Radio  Daily 
learned  yesterday. 

Several  broadcasters  reportedly 
have  been  under  the  erroneous  be- 
(Continued  on  Page  5) 

Sen.  Johnson  To  Speak 
At  NAEB  Annual  Meeting 

Ann  Arbor,  Mich. — Sen.  Edwin  C. 
Johnson,  chairman  of  the  Interstate 
and  Foreign  Commerce  Committee, 
has  accepted  a  bid  to  address  the 
24th  annual  business  meeting  of  the 
National  Assn.  of  Educational  Broad- 
casters, to  be  held  on  the  campus  of 

(Continued  on  Page  5) 

Radio  Theater  Leads 

"First  Fifteen"  Ratings 

Walter  Winchell  and  Jack  Benny 
returned  to  the  air  with  a  drop  to 
the  7th  and  8th  places  in  the  Sept. 
30th  "First  Fifteen"  Hooperatings. 

The  complete  listing  with  ratings 
follow:  1.  Radio  Theater,  20.7; 
(Continued  on  Page  2) 


Future  Of  Radio  Secure, 

Speaker  Tells  Advertisers 


A  parallel  between  radio  and  an- 
other "Fabulous  Invalid,"  the  thea- 
ter, was  drawn  yesterday  by  Louis 
G.  Cowan,  president  of  the  package 
firm  of  that  name,  addressing  the 
Radio  and  Television  session  of  the 
4-A  Annual  Eastern  Conference, 
held  at  the  Hotel  Roosevelt,  New 
York. 

Pointing  out  that  the  death  of  the 
theater  has  been  predicted  regular- 
I  ly  for  centuries,  and  always  pre- 


maturely, Cowan  said:  "Radio  is  a 
very  big  business  which  is  not  dying 
— or  on  the  way  out.  Such  talk  is  a 
case  where  the  effect,  because  it  is 
presumed  to  have  taken  place,  can 
itself  be  the  cause  that  produces 
that  effect.  This  is  a  neat  trick.  In- 
stead of  lifting  itself  by  the  boot- 
straps, radio,  by  such  talk,  is  pulling 
itself  down  by  the  hatband." 
"Actually,"  he  went  on,  "radio  is 
(Continued  on  Page  6) 


Washington  Bureau  of  RADIO  DAILY 

Washington— The  CBS  col- 
or system  is  well  within  the 
economic  reach  of  the  general 
public  and  is  "ready  today" 
for  commercial  use,  CBS  pres- 
ident Frank  Stanton  said  here 
yesterday.  Stanton  was  the 
first  CBS  witness  to  testify 
at  the  FCC  hearings  on  color 
and  UHF.  He  also  urged  the 

(Continued  on  Page  7) 

Movie  Company  Sets 
Mutual  Web  Tieup 

West  Coast  Bureau  of  RADIO  DAILY 
Hollywood — Paramounfs  radio  de- 
partment has  completed  a  tieup 
with  Ry  Krisp  for  a  new  five- 
minute  radio  series,  to  be  heard 
each  Monday,  Wednesday  and  Fri- 
day over  366  Mutual  stations  start- 
ing November  14. 

Erskine  Johnson,  syndicated  col- 
umnist, will  interview  Paramount 
stars,  and  each  star  will  be  heard 

(Continued  on  Page  2) 

Two  Comedy  Programs 
Acquired  By  ABC  Web 

Two  family  situation  comedies, 
"Blondie"  and  "A  Date  With  Judy." 
both  of  which  were  sponsored  last 
year  for  abbreviated  periods  on 
NBC,  have  been  acquired  by  ABC 
for  debut  as  back-to-back  series  on 
(Continued  on  Page  6) 


Today's  The  Day 

First  World  Series  game  be- 
tween the  Dodgers  and  the 
Yankees  is  scheduled  to  be  heard 
over  WOR-Mutual  and  seen 
through  the  nation's  television 
stations  today  beginning  at  12:45 
p.m.  EST.  The  game  will  actually 
get  under  way  at  1  p.m.,  at 
Yankee  Stadium  in  New  York. 
All  technical  arrangements  have 
been  completed. 


2 


RADIO 


DAILY 


Wednesday.  October  5.  1949 


Vol.  49,  No.  3       Wed.,  Oct.  5,  1949 

lOCts. 

JOHN  W.  ALICOATE     :  : 

Publisher 

FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :   Business  Manager 


Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicot'te, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily, 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337,  7-6338. 
Cable  address :  Radaily,  New  York. 


WEST  COAST  OFFICES 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older,  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
360  No.  Michigan  Ave. 
Phone:  Randolph  6-6650 
Phone:  Riverside  5491 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 
Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
><nder  the  act  of  March  3,  1879. 


FINANCIAL 


{October  4) 


NEW  YORK  STOCK  EXCHANGE 


High    Low  Close 

.    73/4      7'/2  7% 
273/8    263,4  273/g 
1425/s  142V4  142% 
22i/2    22i/2  22l/2 
321/4 
82 
121/g 
731/2 
121/2 
253/4 
991/4 
27 


ABC   

Admiral  Corp. 
Am.  Tel.  &  Tel 

CBS  A   

Philco    33 

Philco  pfd  82 

RCA  Common    12l/2 

RCA  1st  pfd.   731/2 

Stewart-Warner  .  .  12i/2 
Westinghouse    ...  26 
Westinghouse  pfd.  99 

Zenith  Radio    28'/2 

NEW  YORK  CURB  EXCHANGE 
Hazeltine  Corp.     .  13V4    13'/4  13V4 
Nat.  Union  Radio       23£      2V2  25/8 
OVER  THE  COUNTER 

Bid 

DuMont  Lab   133/4 

Stromberg-Carlson    IOI/2 

U.  S.  Television   5-16 

WJR  (Detroit)    7 


321/4 
82 

121/2 
731/2 
121/2 
257/g 
981/4 
28i/4 


Net 
Chg. 

+  'A 

+  IV2 

+  % 

+  Vi 

+  % 

—  2 
+  Vi 
+  Va 
+  % 

+  Va 

—  1% 

+  iy8 

+  i/s 

+  Va 

Asked 
143/4 
11% 

Vi 

73/4 


WHLI  Weather  Service 

WHLI,  Hempstead,  Long  Island, 
will  broadcast  bulletins  on  winter 
weather  conditions  and  highway  re- 
ports through  a  special  teletype 
circuit  linked  with  the  U.  S.  Weath- 
er bureau  in  New  York.  WHLI  will 
also  keep  a  weather  eye  on  the 
Long  Island  Railroad,  whose  move- 
ments in  past  winters  have  been 
a  source  of  great  interest  and 
anxiety  for  suburban  New  Yorkers. 


KGW 


KGW-FM 

PORTLAND,  OREGON  %f*M 


AFFILIATED  WITH  ^7 

•  IPIIflNTIO  NATIONAUY    IT  IDWAIO  MTIY  «  CO. 


Added  Listeners 

Listener  ratings  on  the  World 
Series,  scheduled  to  open  at  the 
Yankee  Stadium  today,  will  take 
an  upturn  for  the  Ossining,  N.  Y.. 
area  with  the  inclusion  of  1,755 
"extraordinary"  listeners  who  will 
be  "allowed"  to  lend  an  ear.  The 
warden  of  Sing  Sing  Prison  has 
indicated  he  will  lift  the  usual 
afternoon  restrictions  for  the  pur- 
pose. 


Virginia  AP  Members 
Hold  Parley  At  Roanoke 

Roanoke,  Va. — Twenty-one  broad- 
casters representing  11  Virginia  sta- 
tions attended  a  meeting  of  the  Vir- 
ginia Associated  Press  Broadcasters 
here  Sept.  19.  Jack  Weldon,  gen- 
eral manager  of  WWOD,  Lynchburg, 
presided. 

Junius  P.  Fishburn,  owner  of 
WDBJ  and  publisher  of  the  Roanoke 
Times  and  Roanoke  World  News, 
traced  the  growth  of  AP  service  in 
the  state  during  the  last  30  years, 
and  described  it  as  one  of  the  best 
state  news  services  in  the  nation. 
Twenty-eight  Virginia  stations  are 
members. 

Those  attending  the  conclave  in- 
cluded the  following:  Emileigh 
Maxwell,  W  T  A  R  ,  Norfolk;  Jim 
Moore  and  Leigh  Smith,  WSLS, 
Roanoke;  Don  Murray,  John  W. 
Eure,  Paul  E.  Reynolds  and  Jim 
Walsh,  WDBJ,  Roanoke;  Charles  P. 
Blackley  and  Robert  Starratt, 
WTON,  Staunton;  Maxey  E.  Stone, 
WSVS,  Crewe;  John  W.  Schultz  and 
Maynard  E.  Dillaber,  WMVA,  Mart- 
insville; Jack  Weldon  and  Don 
Jarvis,  WWOD,  Lynchburg;  Erick 
Lund,  WLVA,  Lynchburg;  Tom 
Wade,  WCYB,  Bristol;  Phil  Hirsch 
and  Milton  B.  Henson,  WREL,  Lex- 
ington; Fred  L.  Hart  and  Earl 
Hundley,  WLPM,  Suffolk. 


Movie  Company  Sets 

Mutual  Web  Tieup 

(Continued  from  Page  1) 

on  all  three  broadcasts  during  the 
week. 

Alan  Ladd  will  be  the  first  to  be 
interviewed  by  Johnson  and  he  will 
be  heard  on  the  broadcasts  of 
November  14,  16  and  18.  "Chicago 
Deadline,"  new  Ladd  starrer,  will 
be  publicized. 

This  program  will  be  released 
over  the  coast-to-coast  Mutual  net- 
work from  5:55  to  6:00  p.m.  in  all 
time  zones. 


Joins  WSAM  Sales  Staff 

Saginaw,  Mich. — Vincent  Picard 
has  been  appointed  sales  manager 
of  radio  station  WSAM  replacing 
Robert  W.  Phillips  who  has  resigned 
on  doctor's  'recommendation.  Picard 
who  has  been  on  the  sales  staff  of 
WSAM  was  formerly  with  Cooter 
Brokerage  and  R.  J.  Reynolds  To- 
bacco Company.  Dan  Lutzeier  of 
Detroit  has  been  added  to  the  sales 
staff. 


AGVA-AFM  Court  Case 
Postponed  Until  Friday 

The  hearing  for  the  application  of 
the  American  Guild  of  Variety  Art- 
ists for  a  preliminary  injunction 
against  James  C.  Petrillo's  Ameri- 
can Federation  of  Musicians,  in  the 
judisdictional  dispute  between  the 
two  AFL  unions,  has  been  post- 
poned until  Friday  morning  in  New 
York  State  Supreme  Court,  with 
Justice  Samuel  H.  Hofstadter  pre- 
siding. 

AGVA  has  insisted  that  an  artist 
who  reads  lines  on  a  stage  falls  into 
the  category  of  a  performer  and 
consequently  belongs  within  the 
jurisdiction  of  the  guild.  Petrillo,  on 
the  other  hand,  had  notified  his 
members  that  they  must  resign 
from  the  guild  on  the  grounds  that 
dual  membership  was  contrary  to 
rules.  It  was  this  action  which 
prompted  AGVA  to  apply  for  an  in- 
junction against  AFM. 


Canada  Moves  To  Get 
Communications  Control 


(Continued  from  Page  1) 

ada's  external  communications  fa- 
cilities. 

According  to  the  Minister  of 
Transport,  Hon.  Lionel  Chevier, 
who  sponsored  first  reading  of  the 
bill  in  the  House  of  Commons,  the 
Government  proposes  to  acquire  the 
Canadian  Marconi  receiving  station 
at  Yanachiche,  Que.,  a  transmitting 
station  at  Drummondville,  Que.,  and 
the  Marconi  building  here.  The  pur- 
chase would  not  include,  he  empha- 
sized, the  broadcasting  stations,  or 
industrial  and  manufacturing  facili- 
iets  of  Canadian  Marconi. 

New  Incorporation  Planned 

The  resultant  body  would  be  in- 
corporated as  the  Canadian  Over- 
seas Telecommunications  Corp.,  a 
chief  purpose  of  which  would  be  "to 
carry  on  the  business  of  public  com- 
munications by  cable,  radio  tele- 
graph, radio  telephone  or  any  other 
means  of  communication  between 
Canada  and  any  other  place  and  be- 
tween Newfoundland  and  any  other 
part  of  Canada." 


Radio  Theater  Leads 

"First  15"  Ratings 

(Continued  from  Page  1) 

2.  My  Friend  Irma,  16.4;  3.  Arthur 
Godfrey's  Talent  Scouts,  16.4;  4.  Bob 
Hope,  16.2;  5.  Fibber  McGee  &  Molly, 
16.1;  6.  Suspense,  16.1;  7.  Walter 
Winchell,  15.0;  8.  Jack  Benny,  14.7; 
9.  Mr.  Keen,  13.6;  10.  Crime  Photog- 
rapher, 13.3;  11.  Big  Town,  12.9; 
12.  People  Are  Funny,  12.8;  13.  Bing 
Crosby,  12.8;  14.  Inner  Sanctum, 
12.7,  and  15.  Great  Gildersleeve,  12.3. 


Carnation  Show  To  Use 
Guest  Stars  Temporarily 

(Continued  from  Page  1) 

soloist  will  be  featured  on  the  first 
broadcast  over  CBS,  with  Dinah 
Shore  to  be  spotlighted  next  week. 
Erwin,    Wasey    is    the  Carnation 

agency. 


Who's  in  the 
doghouse? 

Mr.  Skunk  moved  in  so  the  poor 
dog  beat  a  hasty  retreat  out  of 
his  own  house.  The  skunk  liked 
the  doghouse  so  much  that  it 
took  half  a  day  to  evict  him. 
But  most  of  us  don't  like  to  be  in 
the  doghouse.  As  a  time  buyer, 
there's  an  easy  way  for  you  to 
keep  out  of  the  doghouse  as  far 
as  radio  advertising  in  Balti- 
more is  concerned.  You  just  buy 
W-I-T-H,  the  BIG  independent 
with  the  BIG  audience. 

You  can't  go  wrong  with 
W-I-T-H!  It  delivers  more  listen- 
ers-per-dollar  than  any  other  sta- 
tion in  town.  And  that  means  that 
you  can  get  BIG  results  from  a 
LITTLE  money  on  W-I-T-H. 
So  if  you  want  to  keep  your  cli- 
ents happy  about  their  radio  ad- 
vertising in  Baltimore,  get 
W-I-T-H  on  that  schedule  fast. 
Call  in  your  Headley-Reed  man 
and  listen  to  the  whole  W-I-T-H 
story. 


Baltimore  3,  Maryland 

TOM  TINSLEY,  President 
Represented  by  Headley-Reed 


RCA  scientists  develop  new  direct-reading  Loran  instrument 
which  simplifies  problems  of  navigation. 

The  homing  pigeon  qoes  io  sea 


Now  science  gives  the  navigator  an 
improved  "homing  pigeon  instinct," 
a  way  which— without  checking  the 
sun  or  the  stars— he  can  head  his  ship 
directly  home. 

Already  thoroughly  proved,  Loran 
equipment  has  been  simplified  through 
RCA  research  and  engineering,  so  that 
almost  anyone  can  learn  to  use  it  in  a 
few  minutes.  Free  of  human  error,  read- 
ings appear  directly  on  the  instrument. 
A  quick  check  gives  position. 

Brain  of  this  Loran  system  is  a  circuit 


developed  at  RCA  Laboratories  which 
splits  seconds  into  millions  of  parts  — and 
accurately  measures  the  difference  in  the 
time  it  takes  a  pair  of  radio  signals  to  travel 
from  shore  to  ship. 

Given  this  information,  the  navigator, 
hundreds  of  miles  from  shore,  can  de- 
termine his  position  quickly  and  accu- 
rately. Loran's  simplicity  adapts  it  to 
every  type  of  vessel  from  merchant  ship 
to  yacht.  Manufactured  by  Radiomarine 
Corporation  of  America,  a  service  of 
RCA,  it  is  already  being  installed  in 
U.  S.  Coast  Guard  rescue  ships. 


The  meaning  of  RCA  research 

RCA's  contribution  to  the  development 
of  this  new  direct-reading  Loran  is 
another  example  of  the  continued  lead- 
ership in  science  and  engineering  which 
adds  value  beyond  price  to  any  product 
or  service  of  RCA. 


The  newest  advances  in  television,  radio, 
and  electronics  can  be  seen  in  action  at 
RCA  Exhibition  Hall,  36  West  49th  St.. 
N.  Y.  Admission  is  free.  Radio  Corporation 
of  America,  RCA  Building,  Radio  City, 
N.  Y.  20. 


nyiDiu  conpon/x  tiom  of  a  Mr  MCA 

IVor/c/  Le-ac/er  /n  7^ac//o  —  F/r&f-  in  ~7e/ew's/'on 


RADIO  DAILY= 


Wednesday-  October  5,  1949 


CHICAGO 


By  HAL  TATE 

THERE  has  been  a  heavy  vacation 
exodus  in  these  parts.  Merritt  R. 
Schoenfeld,  president  of  Schoenfeld, 
Huber  &  Green,  and  Norman  C. 
Green,  Chicago  manager  of  Crowell- 
Collier  Publishing  Company  are 
spending  a  week  on  a  fishing  trip 
at  Walter  Swanson's  island  in  Lake 
of  the  Woods.  The  WBBM  offices 
must  be  functioning  with  a  skeleton 
staff — Marge  Retzke  of  the  con- 
tinuity editing  department  is  vaca- 
tioning in  Williamsburg,  Va.;  Ford 
Canfield,  a  staff  musician  is  doing 
the  same  in  New  England;  Joe 
Rumoro,  guitar  virtuoso,  is  off  to 
the  wilds  of  Wisconsin;  and  Bob 
Martin,  of  the  WBBM-CBS  sales 
promotion  staff,  has  chosen  Phoenix, 
Arizona  as  his  two-week  stamping 
ground. 

WGN  is  resuming  the  broadcasts 
of  two  of  its  most  popular  youth 
programs  this  week,  "Citizens  of 
Tomorrow"  and  "Youth  Looks  Up." 
It  is  estimated  that  during  the  past 
nine  years,  almost  400,000  young 
people  have  been  heard  on  these 
programs.  The  first  of  the  new 
"Citizens"  shows,  dedicated  to  the 
high  school  students  of  America, 
will  salute  DuSable  High  School, 
and  will  be  heard  Saturday,  October 
8  at  10:30  a.m.  The  first  broadcast 
of  the  "Youth  Looks  Up"  series 
this  year  will  be  heard  Sunday, 
October  9  at  8:00  a.m.  Philip  Max- 
well will  again  take  the  roles  of 
"Principal  of  the  Air"  in  the  high 
school  broadcast,  and  "Visiting 
Superintendent"  in  the  Sunday 
school  program. 

E.  Sawyer  (Si)  Smith,  a  recent 
Northwestern  University  graduate, 
has  been  named  assistant  sales  serv- 
ice manager  at  WBBM-CBS,  replac- 
ing Paul  Schlesinger  who  left  the 
station  to  take  over  the  position  of 
time-buyer  at  the  Tatham-Laird 
agency. 

On  October  6,  Danny  Kaye,  noted 
comedian  of  stage,  screen  and  radio, 
will  transcribe  several  Community 
Fund  announcements  to  be  used  on 
the  radio  during  the  current  cam- 
paign. Kaye,  who  will  be  here  to 
launch  the  1949  drive  in  Chicago, 
will  record  these  short  features  in 
the  WBBM  studios.  He  is  appearing 
currently  at  the  B&K  Chicago  The- 
ater. 


1906 


1949 


FRENCH  RESTAURANT 

LUNCHEON  from  $2.00 
DINNER  from  $3.00 
COCKTAIL  BAR 

famous.  ffAenck  Candied, 
15  East  52  nd  St. 

AIR  CONDITIONED 


Mainly  About  Manhattan.  .  . 

•  •  •  AROUND  TOWN:  Just  to  add  to  the  rating  confusion,  one 
rumor  making  the  rounds  in  New  York  has  Nielsen  buying  out  Hooper 
and  another  has  Hooper  taking  over  Nielsen.  .  .  .  Watch  for  some 
NAB  fireworks  on  the  organization's  policy  to  keep  district  meetings 
"off  the  record."  It  seems  that  some  of  the  eastern  broadcasters  are 
not  in  accord  with  Judge  Miller's  policy.  .  .  .  Now  that  the  FCC  has 
nixed  Crosley  Broadcasting's  attempt  to  buy  Louisville's  WHAS. 
Roberto  Hope  may  make  another  stab.  .  .  .  Agencies  hot  on  the  trail 
for  Bill  (County  Fair)  Gernannt's  "Joe  &  Ethel  Turp"  TV  series.  It  might 
interest  the  lads  to  know  that  Damon  Runyon  himself  would  never 
allow  anyone  but  Gernannt  to  have  anything  to  do  with  the  Turps, 
altho'  plenty  of  other  producers  were  after  it.  Seems  that  Damon  loved 
the  'Gernannt  touch'  and  his  understanding  of  the  Runyon  characters.  .  .  . 
Dean  Martin  &  Jerry  Lewis'  click  in  the  movies  will  not  hurt  their  chances 
of  latching  on  to  a  radio  sponsor.  (As  a  matter  of  fact,  they're  about 
to  close  a  deal  right  now.)  .  .  .  Eastern  Railroads  have  taken  an  option 
on  Ted  Granik's  NBC  simulcast,  "American  Forum  of  the  Air,"  skedded 
ior  an  Oct.  30th  preem. 

ft        ft       ft  ft 

•  •  •  LUX  RADIO  THEATRE  celebrates  its  15th  ann'y 
Oct.  14th  and  the  press  dep't  of  J.  Walter  Thompson,  both  here 
and  on  the  coast,  haven't  been  forgetting  it.  They've  been  con- 
centrating on  a  magazine  campaign  and  have  come  up  with  two 
or  more  pages  in  the  following:  Look,  Seventeen,  Radio  Mirror, 
Varsity,  Movie  Life,  Silver  Screen,  Screenland,  Movie  Pix,  Photo- 
play and  others.  How  about  that,  as  our  good  pal,  Mel  Allen, 
would  give  it. 

ft        ft        ft  ft 

•  •  •  JUST  BREEZIN'  ALONG:  For  our  dough,  they  can  call  it 
Studio  One-derful.  .  .  .  For  showmanship  and  personality  plus,  we 
cheenully  recommend  you  to  Al  Morgan's  musical  series  out  of  Chicago 
via  DuMont.  .  .  .  With  "Break  the  Bank"  shifting  to  NBC  tonight, 
director  Jack  Rubin  was  called  in  by  the  station  to  audition  the  bells 
for  the  program.  Seems  they  want  the  same  effect  as  the  bells  used 
when  program  was  on  ABC.  So  now,  instead  of  auditioning  people, 
Rubin  is  auditioning  bells.  .  .  .  Talk  about  your  versatility,  Jim  Boles 
and  Athena  Lorde  (Mr.  &  Missus  in  private  life)  have  appeared  together 
as  a  young  honeymoon  couple — father  and  daughter — brother  and  sister 
— 70  year  old  sweethearts — and  a  father  and  mother  combo  all  in  the 
past  two  weeks.  .  .  .  Frank  Cooper  now  representing  Coleman  Jacoby 
and  Arnold  Rosen,  a  great  writing  combo,  for  radio  and  tele.  .  .  . 
Leading  Latin-American  broadcasters  will  gather  at  the  Waldorf  next 
week  for  a  board  meeting  of  the  Inter-American  Ass'n  of  Broadcasters. 
Goar  Mestre,  of  Cuba,  and  Don  Emilio  Azcarrage,  of  Mexico,  among 
those  expected  to  attend.  .  .  . 

ft        ft        ft  ft 

•  •  •  IN  ANSWER  to  her  ad  for  a  sec'y,  Cathy  Mastice  (the 
gal  in  the  middle  of  that  Berle-Kirsten  rhubarb)  received  a  reply 
from  one  applicant  who  concluded:  "Tve  had  4  jobs  in  the  past 
month  and  that  proves  bow  much  in  demand  I  am." 

ft        ft        ft  ft 

•  •  •  WM.  GARGAN  is  preparing  a  video  series  based  on  "Night 
Editor,"  which  has  long  been  a  radio  feature  on  »he  CBS  outlet  in 
Los  Angeles.  He's  negotiating  with  Hal  Burdick  who  owns,  writes  and 
narrates  the  series.  To  lend  authenticity  to  the  TV  version,  Gargan 
will  invite  night  editors  throughout  the  country  to  submit  an  outline 
on  the  most  exciting  story  they  ever  worked  on.  Those  submitting 
suitable  stories  will  be  invited  to  come  to  N.Y.  and  appear  on  the 
program,  where  they'll  be  paid  for  both  the  story  and  their  acting  (?). 


SOUTHWEST 


THEATER  OF  THE  AIR"  is  the 
first  of  the  MGM  transcriptions 
to  find  a  sponsor  on  KXYZ,  Houston. 
The  hour-long  drama,  featuring  a 
roster  of  MGM  name  talent,  is 
slotted  at  4: 00  p.m.  each  Sunday 
afternoon  and  was  placed  through 
John  Paul  Goodwin  Agency  for 
South  Texas  National  Bank. 

What  is  probably  the  largest  reg- 
ularly scheduled  western  disc  jock- 
ey show  has  made  another  "first" 
for  KNUZ,  Houston  indie.  "Rhythm 
Ranch"  has  a  new  approach  in  that 
it  will  consistently  use  more  live  re- 
cording talent  than  any  previous 
Houston  program.  Each  recording 
artist  will  emcee  a  15-minute  period 
in  "Rhythm  Ranch,"  which  hits  the 
air  at  1:45  p.m.  each  Saturday,  with 
chatter  and  news  about  their  recent 
releases  and  bands  while  spinning 
their  own  records  with  the  able  as- 
sistance of  KNUZ  staffers  Ken 
Grant  and  Buddy  Covington.  Al- 
ready signed  for  "Rhythm  Ranch" 
are  Bennie  Hess,  Tiny  Smith,  Leon 
Payne,  Ben  Christian,  Benny  Lead- 
ers, Jimmy  Short,  Collie  Cornpatch, 
Little  Marge,  Pete  Hunter,  Floyd 
Tillman,  Hank  Lochlin,  Jerry  Jeri- 
cho, Jerry  Irby,  and  Woody  and 
Smitty. 

Terry  Lee,  commercial  manager 
of  KXYZ,  Houston,  is  off  on  a 
whirlwind  touT  of  the  New  York 
agencies. 


RhymalineTime.featuring  emcee 
David  Andrews,  pianist  Harry 
Jepks  and  KMBC-KFRMs  cele- 
brated Tune  Chasers,  is  one  of 
the  Heart  of  America's  favorite 


L 


morning  broadcasts.  Heard  each 
weekday  morning  from  7:30  to 
8:15,  Rhymaline  Time  is  a  musi- 
cal-comedy program  that  pulls 
more  mail  than  any  other  current 
"Team"  feature. 

Satisfied  sponsors  have  includ- 
ed, among  others,  Katz  Drug 
Company,  Land -Sharp  Motors, 
Jones  Store,  and  Continental 
Pharmaceutical  Corp. 

Contact  us,  or  any  Free  &  Peters 
"Colonel"  for  availabilities! 


Li 


KM  BC 

of  Kansas  City 

KFRM 

for  Rural  Kansas 


1 


Wednesday,  October  5,  1949 


=RADIO  DAILY: 


BMB  Troubles  Mount; 
Gov't  Seeking  Tax 


(Continued  from  Page  1) 

of  BMB  operations  and  reported 
their  findings  to  Washington. 

At  the  time  of  the  Internal  Rev- 
enue department  investigation  J. 
Harold  Ryan,  chairman  of  the  BMB 
board  said:  "BMB's  cooperative,  non 
profit  nature  stems  directly  from  the 
fact  that  the  job  it  does  can  only  be 
done  by  that  kind  of  an  organiza- 
tion. BMB  sprang  from  the  oft-ex- 
pressed need  for  advertisers,  agen- 
cies and  broadcasters  for  a  tripartite, 
co-operative  non-profit  research  or- 
ganization. It  is  inconceivable  that 
the  government  would  ever  find 
such  an  organization  subject  to  tax." 

Kenneth  Baker,  acting  president 
of  BMB,  could  not  be  reached  for 
comment  last  night.  He  was  report- 
ed attending  the  NAB  district  meet- 
ing and  busily  engaged  in  comple- 
ting the  subscription  list  for  the 
Second  Study  which  is  expected  to 
be  released  early  next  year. 

A  hearing  on  the  government's 
claim  will  be  heard  in  U.  S.  Tax 
Court,  probably  during  the  week  of 
Oct.  24.  The  claim  involves  about 
$63,000  in  taxes,  plus  interest  of 
about  $10,000,  according  to  Lawrence 
Casey,  of  the  law  firm  of  Root,  Bal- 
lantine,  Harlan,  Bushby  and  Palmer, 
counsel  for  BMB. 


Oral  Argument  Nov.  4 
On  So.  Baptist  FM  Web 

(Continued  from  Page  1) 

cast  stations.  The  primary  purpose 
of  the  hearing  is  to  determine  the 
constitutional  issue  as  to  whether 
the  Commission  may  legally  in  view 
of  the  First  Amendment  to  the  Con- 
situation,  "establish  a  specific  cate- 
gory of  religious  stations." 

A  secondary  question  is  whether 
such  action,  if  consistent  with  the 
Constitution,  would  be  in  the  public 
interest. 


Sponsoring  Musical  Show 

Anderson  Co.,  maker  of  Anco 
auto  windshield  wipers,  has  begun 
sponsorship,  under  a  nine-week 
contract  with  WOR,  of  a  five- 
minute  musical  show  featuring 
songs  about  the  weather,  such  as 
"Stormy  Weather,"  "April  Showers," 
et,  1:35-1:40  p.m.,  Saturdays. 


TOP  DISK  JOCKEY, 
M.  C,  Narrator,  Actor 
NOW  EMPLOYED 

seeks  to  make  a  change.  Would 
be  interested  to  hear  from  sta- 
tion managers  in  California, 
Florida,  Chicago.  Heard  regu- 
larly on  network  shows  since 
1945. 

Write  Box  276 
RADIO  DAILY 
1501  Broadway  N.  Y.  C. 


AGENCY  NEWSCAST 


TWENTY-SIXTH  YEAR  of  the 
Advertising  and  Selling  Course 
of  the  Advertising  Club  of  New 
York,  will  open  at  the  Engineering 
Societies  Building,  29  Wset  39th 
Street,  Monday,  October  10  at  7:45 
p.m.  The  speaker  of  the  evening  will 
be  A.  H.  (Red)  Motley,  president, 
Parade  Publications,  Inc.  Horace  H. 
Nahm,  chairman  of  the  Advertising 
and  Selling  Course  Committee,  will 
preside. 


FAUSTIN  J.  SOLON,  vice-presi- 
dent of  Owens-Illinois  Glass  Com- 
pany, Toledo,  Ohio,  has  been  elected 
chairman  of  the  Joint  ANA-AAAA 
Committee  on  Improvement  of  Pub- 
lic Understanding  of  Our  Economic 
System.  Henry  C.  Flower,  Jr.,  vice- 
president  and  director  of  J.  Walter 
Thompson  Company,  New  York, 
was  elected  vice-chairman  of  the 
committee.  Solon  succeeds  Don 
Belding,  chairman  of  the  executive 
committee  of  Foote,  Cone  &  Belding, 
Los  Angeles.  Belding  is  now  presi- 
dent of  Freedoms  Foundation,  Inc. 
As  vice-chairman,  Flower  succeeds 
H.  M.  Shackelford,  vice-president  in 
charge  of  sales  promotion  and  ad- 
vertising for  Johns-Manville  Cor- 
poration, New  York. 


OSCAR  J.  WILE,  president  of 
Browne  Vintners  Company,  Inc., 
announces  the  appointment  of  Roy 
S.  Durstine,  Inc.  for  the  advertising 
of  Captain  Morgan  Jamaica  Rum 
which  is  now  being  introduced  to 
this  country. 


Sen.  Johnson  To  Speak 
At  NAEB  Annual  Meeting 

(Continued  from  Page  1) 

the  University  of  Michigan  Oct.  15, 
16,  and  17. 

Invitations  have  also  been  sent  to 
Chairman  Wayne  Coy,  and  Commis- 
sioner Frieda  Hennock,  of  the  FCC. 
A  business  session  centering  on 
problems  of  public  relations  and 
audience  building  common  to  the  100 
NAEB  member  groups  will  be  led 
by  M.  S.  Novik,  radio  consultant  and 
part  owner  of  WLIB,  New  York; 
Seymour  Siegel,  director  of  the  New 
York  Municipal  Broadcasting  Sys- 
tem; Robert  Coleman,  manager  of 
WKAR,  Michigan  State  College; 
John  Dunn,  director  of  WNAD,  Uni- 
versity of  Oklahoma,  and  others. 
Also  on  the  agenda  is  a  discussion 
of  methods  of  implementing  various 
elements  of  the  Allerton  House  Re- 
port on  the  educational  radio  semi- 
nar conducted  this  summer  under 
the  auspices  of  the  Rockefeller 
Foundation  and  the  University  of 
Illinois. 

Others  scheduled  to  speak  during 
the  three-day  conclave  are  Ralph 
Steetle,  WLSU,  Louisiana  State  Uni- 
versity; Dallas  Smythe,  Institute  for 
Communications  Research,  Illinois 
University;  Carl  Wesser,  consulting 
engineer,  and  C.  L.  McKelvie,  sec- 
retary of  the  Junior  Town  Meeting 
League. 


ANNUAL  COCKTAIL  PARTY  of 
the  Advertising  Women  of  New 
York  will  be  held  this  year  in  the 
Belvedere  Room  of  the  Hotel  Astor, 
on  October  28th.  With  a  Halloween 
theme,  the  party  is  named  "A 
Glimpse  into  the  Future."  The 
"Glimpse"  will  be  provided  by  sev- 
eral palmists,  graphologists,  etc.  Mu- 
sic for  the  party  will  be  played  by 
Jeno  Bartal.  Tickets  are  available 
at  the  Club  office  or  through  Mary 
Heeren,  chairman,  or  members  of 
the  committee. 


CAYTON,  INC.  has  been  appoint- 
ed by  Bond  Clothing  Stores  for  tele- 
vision advertising.  A  Bond  sports 
show  began  on  NBC-TV  Oct.  1. 


DURKEE  -  MOWER,  INC.,  East 
Lynn,  Mass.,  makers  of  Marshallow 
Fluff  and  Sweeco,  have  announced 
an  expanded  fall  advertising  cam- 
paign to  include  newspapers,  maga- 
zines, radio  (both  AM  and  TV)  and 
outdoor  boards  through  Harry  M. 
Frost  Co.  Inc.,  Boston.  The  cam- 
paign also  includes  a  new  "Yummy" 
recipe  book  in  full  color.  The  com- 
pany has  also  retained  Gilchrest- 
Spriggs  &  Co.,  also  Boston,  public 
relations  counsel,  to  handle  the 
opening  of  their  new  plant  on  the 
occasion  of  their  30th  anniversary. 


A.  &  P.  Okays  Radio 
For  Institutional: 


(Continued  from  Page  1) 

lief  that  the  A  &  P  would  not 
use  radio  in  its  nation-wide  cam- 
paign. However,  two  Westinghouse 
stations,  WBZ,  Boston,  and  WBZA, 
Springfield,  Mass.,  were  among  a 
few  stations  who  reportedly  refused 
to  accept  the  A  &  P  anti-trust  com- 
mercials on  the  ground  that  the 
issue  was  controversial. 

The  New  York  headquarters  of 
the  A  &  P,  it  was  understood,  has 
authorized  its  seven  divisions,  with 
their  38  separate  units,  to  buy  an 
unrestricted  amount  of  radio  time 
above  that  budgeted  for  merchan- 
dising. The  newspaper  campaign 
ads,  run  on  Sept.  20-21,  and  again  last 
week,  constituted  substitutions  for 
regular  merchandising  advertise- 
ments. The  use  of  radio  was  left  to 
the  discretion  of  the  presidents  of 
the  seven  divisions. 

The  anti-trust  complaint  against 
the  grocery  chain  was  filed  on  Sept. 
15  and  requires  a  reply  within  20 
days. 


Stork  News 


A  son,  Gary  Alan,  was  born  to 
the  Mannie  Greenfields*,  Sept.  27th. 
The  father  is  president  of  Mannie 
Greenfield  Associates,  publicity. 


I 


\JW  COLUMBIA 

MICR0GR00VE 


TRANSCRIPTIONS 


TO  COLUMBIA  TRANSCRIPTIONS,  N.  Y.  10/5/49 
WLW,  CINCINNATI  —  ■  ...  A  DISTINCT  TECHNICAL 
ADVANCE  KWTO,  SPRINGFIELD  —  •  ALL  COM- 

MENTS FROM  THE  ENGINEERS...  ARE  OF  A  COMMENDAT- 
ORY NATURE.  •      CJOR,  VANCOUVER  —  ■  QUALITY 
OF  THE  TRANSCRIPTIONS  IS  EXCELLENT.  BANDING  ... 
OF  IMMENSE  VALUE.  "        WHLN,  HARLAN  —  •  EASILY 
HANDLED  AND  HAVE  EXCELLENT  QUALITY  WITH  A  MIN- 
IMUM OF  SURFACE  NOISE.  ■ 


For  defailt  phono,  wfr«  or  writ*: 

COLUMBIA  TRANSCRIPTIONS 

A  Dtvition  of  Cohmbio  focordi,  inc.  #t* 
Tradt-Morit  "Columbia"  and  Of  K»g.  U  S.  tot.  Off.  Morcoi  A.gufrocfo) 

IOS   ANGElfS  NIW   TOIK  CHICAGO 


J 


RADIO  DAILY: 


new  Business 


Future  Of  Radio  Secure, 

Speaker  Tells  Advertisers 


WNBC,  New  York:  The  Washing- 
ton State  Apple  Commission  has 
signed  a  contract  for  participations 
in  the  Mary  Margaret  McBride  pro- 
gram on  a  Monday-thru-Friday 
basis.  The  order,  running  through 
March  6th,  was  placed  through  J. 
Walter  Thompson. 

The  Whitehall  Pharmical  Co.  has 
renewed  its  contract  for  participa- 
tions on  Mondays,  Wednesdays  and 
Fridays  in  the  Bob  Smith  program 
and  has  added  spots  on  Tuesdays 
and  Thursdays.  The  order,  calling 
for  143  announcements,  was  placed 
through  Duane  Jones  Co.,  Inc. 

The  Musterole  Company  has  sign- 
ed a  contract  for  station  breaks  on 
a  five-days-a-week  basis.  The  order, 
running  through  March  31st,  was 
placed  through  Erwin-Wasey  &  Co. 

Procter  and  Gamble  has  contract- 
ed for  station  breaks  to  advertise 
Spic  and  Span.  The  order,  running 
for  35  spots,  was  placed  through  the 
Biow  Company. 

"News  With  Charles  F.  McCarthy" 
program  (7:30-7:45  a.m.)  was  re- 
newed by  Peter  Paul,  Inc.  The  7: 00 
a.m.  "News  With  Clyde  Kittell" 
program  was  purchased  by  Seeck  & 
Kade,  Inc. 

The  Peter  Paul  contract,  calling 
for  sponsorship  for  a  52-week  period 
on  Mondays,  Wednesdays  and  Fri- 
days, was  placed  through  Piatt 
Forbes,  Inc.  Erwin-Wasey  &  Co., 
Inc.  is  the  agency  for  the  Seeck  & 
Kade  account,  which  calls  for  Mon- 
day, Wednesday  and  Friday  sponsor- 
ship for  a  13-week  period.  Charles 
H.  Phillips  represented  WNBC  in 
both  sales. 


KSFO,  San  Francisco:  According 
to  Jack  Campbell,  commercial  man- 
ager of  KSFO,  both  Robert  Hall 
Clothes  and  The  Seaboard  Finance 
Company  are  including  the  San 
Francisco  radio  station  in  their  Fall 
promotion  plans.  Robert  Hall  Clothes 
bought  28  quarter-hours  weekly  on 
KSFO;  while  The  Seaboard  Finance 
Company  takes  up  the  daily  8:00 
a.m.  'and  p.m.  news  periods,  a  total 
of  three  and  one-half  hours  per 
week.  Agency  for  Robert  Hall  is 
Frank  Sawdon,  for  Seaboard  — 
Smith,  Bull  and  McCreery. 


(Continued 

in  somewhat  the  same  position  as 
the  theater — reports  of  its  demise 
are  apt  to  be  exaggerated.  Neither 
is  dying  as  yet,  and  neither  will  die 
as  long  as  they  provide  good  enter- 
tainment." 

Cowan  continued:  "The  radio  and 
television  people  can  argue  between 
themselves  as  to  who  can  do  what 
best.  At  the  present  time,  and  in  the 
near  foreseeable  future,  there  is  no 
question  about  radio.  Basic  areas, 
large  population  centers,  can  be 
covered  well  by  television.  But  as  of 
today,  large  portions  of  the  country 
are  without  any  television  commu- 
nication at  all,  and  other  areas  are 
served  by  a  few  stations,  and  these 
on  the  air  only  for  a  short  time.  This 
is  changing,  and  will  continue  to 
change.  Right  now,  in  many  homes, 
radio  is  the  only  outside  entertain- 
ment medium  inside  the  home. 
Will  Survive  Changes 

"Even  after  that  condition 
changes,  even  when  radio  and  tele- 
vision are  competing  for  attention 
inside  a  home,  there  will  be  a  place 
for  radio.  There  will  be  people  who 
just  want  to  hear  music,  not  to  look 
at  musicians;  there  will  be  people 
who  want  to  listen  to  a  comedy  or 
a  drama  while  rocking  the  baby  to 
sleep,  or  listen  to  dramatic  shows 
or  something  else  while  doing 
housework  or  homework.  There  will, 
in  short,  be  a  large  audience  made 
up  of  people  who  want  entertain- 
ment, but  who  do  not,  or  cannot, 
give  the  time  and  concentration 
necessary  for  extended  television 
viewing." 

Future  of  TV 

The  future  of  television  itself  was 
surveyed  in  an  earlier  speech,  titled 
"Television  Caught  Us  Napping,"  by 
Donald  W.  Stewart,  advertising  man- 
ager of  the  Texas  Company,  which 
sponsors  the  weekly  Texaco  Star 
Theater  with  Milton  Berle  on  NBC. 

Stewart  declared,  perhaps  signifi- 
cantly: "In  the  near  future  I  don't 
believe  that  big  one-hour  shows  will 

Two  Comedy  Programs 
Acquired  By  ABC  Web 


(Continued  from  Page  1) 

Thursdays,  8-8:30  p.m.  and  8:30-9 
p.m.,  EST,  respectively. 

ABC  has  signed  for  both  shows 
for  26-week  periods  on  sustaining 
basis.  The  net  retains  both  radio  and 
television  rights  to  the  two  pro- 
grams. 

Arthur  Lake  will  continue  to  star 
in  the  "Blondie"  program  in  the  role 
of  "Dagwood."  ABC  officials  cur- 
rently are  conducting  a  search  for 
"a  top-flight"  radio  actress  to  handle 
the  "name"  part.  Johnny  Green,  the 
original  Writer  of  the  program  when 
it  started  in  1941,  will  continue  that 
chore.  Dick  Woollen  will  direct. 

"A  Date  With  Judy,"  which  began 
on  the  air  in  1945  as  a  Summer  re- 
placement for  Bob  Hope,  is  written 
by  Aleen  Leslie. 


from  Page  1) 

need  to  be  seen  more  than  twice  a 
month,  since  the  impact  of  television 
is  so  much  greater  than  radio  and 
it  is  not  necessary  to  expose  your- 
self on  a  weekly  basis.  ...  If  this 
schedule  is  followed,  obviously  more 
rehearsal  time  can  be  given  to  each 
program  and  in  our  show  with 
Milton  Berle,  there  would  be  less 
chance  of  his  burning  out  too  soon. 
.  .  .  The  other  end  and  one  of  the 
most  important  reasons  for  going  on 
this  basis  is  the  expense  involved. 
It  will  be  very  hard  to  justify 
spending  as  much  as  $75,000  every 
week  for  39  weeks  when  you  can 
accomplish  the  same  results  in  26 
weeks  at  a  saving  of  about  $1,000,- 
000." 

Plea  for  'Adulst  Conscience' 

Another  4-A  speaker  yesterday 
was  Charles  Underhill,  director  of 
television  programs  for  CBS,  who 
voiced  a  plea  for  an  "adult  con- 
science" in  television. 

"Perhaps  what  is  most  needed  in 
television  today,"  he  said,  "  (is)  a 
conscience  that  can  temper  our 
adolescent  enthusiasm  for  every 
new  talent  or  program  approach 
with  the  reminder  that  this  is  not 
the  be-all  and  end-all,  not  even  the 
pattern,  and  certainly  not  the  per- 
fection that  TV  will  some  day  at- 
tain." 

"I  merely  would  like  to  point  out," 
Underhill  said,  "that  the  record  of 
the  last  year  or  two  is  no  more  an 
indication  of  a  pattern  for  the  future 
than  was  the  percentage  of  organ 
music  in  the  radio  picture  of  1928. 
:  .  .  The  things  that  have  been 
proven  or  indicated  by  radio  are  not 
necessarily  applicable  in  the  same 
degree  to  television.  Radio  is  sub- 
jective. Television  is  objective.  .  .  . 
It  is  my  opinion  that  the  outstand- 
ing successes  of  television  will  be 
closer  related  to  the  theater,  and  to 
motion  pictures,  than  to  radio  de- 
spite the  fact  that  radio  geography 
and  radio  economy  will  tend  to  dic- 
tate the  presentation  of  television." 

Bunting  Of  NAM 

To  Talk  Over  ABC 


Chattanooga,  Tenn. — NAM  man- 
aging director  Earl  Bunting  will 
discuss  "Civic  Responsibilities"  on 
a  special  half-hour  ooast-to-coast 
broadcast  by  ABC,  Oct.  18,  10  p.m., 
EST. 

He  will  be  introduced  by  Dr. 
David  Lockmiller,  president  of  the 
University  of  Chattanooga.  Benton 
&  Bowles,  Inc.,  is  the  agency. 


Simon  Ackerman  on  WMGM 

Simon  Ackerman  Clothes,  Inc., 
will  sponsor  "Take  A  Tip,"  15-min- 
ute  football  commentary,  over 
WMGM,  New  York,  for  the  third 
successive  year.  The  program  will 
precede  and  follow  all  Army  and 
N.  Y.  Giants  games.  Erlich  and  Neu- 
wirth  is  the  agency. 


Wednesday.  October  5,  1949 


PROMOTION 


Celebrates  Anniversary 

WEEI  in  Boston,  marked  25  years 
of  broadcasting  by  an  all-day  open 
house  last  Thursday  and  a  7-foot 
birthday  cake.  The  neighbors 
flocked  to  the  studios,  letters  and 
telegrams  of  congratulation  came 
in  from  Military  and  Naval  Com- 
mandants, political  bigwigs,  former 
employes  (one  from  as  far  south 
as  Charlotte,  N.  C.  where  Jack 
Knell,  ex-WEEI,  is  broadcasting), 
other  network  and  independent  sta- 
tion managers. 

It  was  a  field  day  for  the  "old 
hands"  like  E.  B.  Rideout,  meteor- 
ologist, who  came  to  the  station 
but  10  months  after  it  started  broad- 
casting, and  has  remained  with  it 
ever  since;  Carl  Dickerman,  chief 
announcer,  who  has  chalked  up  23  Vz 
years  announcing  for  the  station; 
Caroline  Cabot,  whose  23-year-old 
"Shopping  Service"  was  the  first  of 
its  kind  on  the  air. 

25  per  cent  of  WEEFs  staff  are 
members  of  its  15-Year  Club  .  .  . 
and  half  that  number  plan  to  secede 
this  year  to  form  its  20-Year  Club. 


KVOO  Visits  Fair 

KVOO,  Tulsa,  Oklahoma  NBC 
affiliate,  rounded  up  its  entire  roster 
of  talent,  personalities  and  char- 
acters, to  produce  an  almost  con- 
tinuous show  in  the  KVOO  tent  at 
the  Tulsa  State  Fair.  The  special 
tent  was  filled  with  sponsor  dis- 
plays, and  combined  with  the  talent 
— and  the  only  free  ice  water  avail- 
able— attracted  most  of  the  150,000 
persons  in  attendance.  The  KVOO 
Farm  Department,  headed  by  Sam 
Schneider  and  assistant  Marshall 
Smith,  used  the  occasion  to  mark 
the  8th  birthday  of  its  activity.  Some 
statistician  figured  that  if  all  the 
farm  features  and  interviews,  han- 
dled by  the  department  during  the 
last  eight  years,  were  placed  end 
to  end — but  with  no  reason  as  to 
why  they  should  be  so  placed — it 
would  total  139  broadcasting  days 
of  18  hours  each.  Station  person- 
alities who  co-operated  in  the  Fair 
festivities  included  Leon  McAuliffe 
and  his  Western  Swing  Band, 
Johnny  Lee  Wills,  brother  of  Bob 
Wills,  and  the  Boys,  Sons  of  the 
Range,  John  Henry,  Ken  Miller,  Bob 
Jones  and  an  otherwise  unidentified 
person  named  Way. 


J»w  Service 

Camden,  N.  J. — New  commer- 
cial microwave  relay  equipment, 
making  possible  a  system  of  high- 
frequency  point-to-point  radio 
communications  for  such  diverse 
users  as  pipe  lines,  gas  com- 
panies, electric  power  utilities, 
trucking  companies,  forestry  serv- 
ices, and  fire  and  police  depart- 
ments, was  announced  recently 
by  the  Communications  Section  of 
the  RCA  Engineering  Products 
Department. 


Movie  Approach 

Movie  scenes  of  actual  sales 
results  obtained  from  radio  ad- 
vertising are  being  made  by  the 
All  Radio  Presentation  Committee, 
Inc.,  as  sequences  for  the  industry 
film,  "Lightning  That  Talks."  First 
film  takes  were  made  recently 
at  Cedar  Rapids,  Iowa,  where 
the  Me  Too  chain  stores  are 
heavy  users  of  radio  time.  The 
action  shots  show  the  sales  re- 
sults obtained  from  the  radio  ad- 
vertising which  featured  the  mer- 
chandising of  three  carloads  of 
peaches.  Victor  M.  Ratner  is  pro- 
ducer for  ARPC  and  the  filming 
is  being  done  by  IMPS,  Inc. 


Section  of  RADIO  DAILY,  Wednesday,  October  5.  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


CBS  COLOR  READY  NOW-STANTON 


TELE  TOPICS 


THERE  IS  ABSOLUTELY  no  entertain- 
•  ment  to  be  derived  from  watching 
"Auction-Aire,"  the  Libby,  McNeill  & 
Libby  stanza  that  bowed  on  ABC  last 
week.  The  program  was  definitely  a  bore 
from  start  to  finish.  Format,  if  such  it 
can  be  called,  is  as  follows:  Merchandise 
prizes  are  auctioned  off  for  labels  from 
Libby  products,  with  those  in  the  studio 
audience  shouting  their  bids  while  home 
viewers  are  allowed  to  bid  via  phone.  For 
the  home  audience  there  is  the  added 
opportunity  of  a  film  quiz,  which  posed 
such  questions  as,  "What  are  the  names 
of  the  Marx  Brothers?"  The  top  bidders 
also  get  a  chance  at  the  mystery  chant. 
This  is  a  recorded  auctioneer's  chant  which 
mentions  several  numbers.  Contestant 
must  offer  the  exact  sum  of  the  numbers 
to  win  the  prize — a  new  car.  There  were 
one  or  two  other  gimmicks,  all  in  the  same 
vein.  .  .  .  Auctioneer  Jack  Gregson  was 
frantically  incoherent  throughout,  and 
after  each  bit  could  be  seen  waving  his 
hand  to  ask  the  audience  for  applause. 
Others  on  the  show  are  assistant  Rebel 
Randall  and  announcer  Glenn  Riggs.  Eddie 
Nugent  directs,  J.  Walter  Thompson  is 
the  agency.  Program  is  a  Masterson- 
Reddy- Nelson  package.  .  .  .  Show  was 
first  announced  Sept.  6,  at  which  time 
consumers  first  were  notified  to  save  Libby 
labels.  Yet  when  the  stanza  went  on  the 
air  Sept.  30,  some  articles  drew  between 
200  and  300  labels,  and  one,  a  gas  range, 
was  knocked  down  for  1,100.  How  was 
it  possible  for  anyone  to  accumulate  so 
many  labels  in  24  days? 

• 

AT  THE  PRESS  PREVIEW  of  the  Ed 
Wynn  show  yesterday,  CBS  program 
chief  Charlie  Underbill  said  the  web  is 
planning  several  additional  coast  origina- 
tions following  favorable  response  to  the 
quality  of  the  recording  on  the  Wynn 
show.  He  said  also  that  the  net  might 
make  some  original  films  in  Hollywood, 
utilizing  three  cameras  simultaneously  as 
in  a  live  pickup.  .  .  .  Another  H'wood 
entry  is  the  Hank  McCune  film  series 
which  will  bow  on  WNBT  Sunday.  Direct- 
ed by  Harold  Schuster,  program  will  fea- 
ture Arthur  Q.  Bryan,  Sara  Berner,  Larry 
Keating,  Frank  Nelson  and  Tammy  Kiper. 
.  .  .  Ted  Granik's  "American  Forum  Of 
The  Air"  will  become  an  NBC  simulcast 
Oct.  30  in  the  4:30-5  p.m.  spot  on  Sun- 
days. # 

"AUTHOR  MEETS  THE  CRITICS"  is 
**  setting  up  two  awards  for  the  best 
American  books,  one  fiction  and  the  other 
non-fiction,  published  since  the  first  of 
the  year.  About  200  critics  and  reviewers 
will  comprise  the  judgin™  panel,  with  win- 
ners to  be  announced  on  the  show  Dec.  5, 
over  ABC.  .  .  .  First  annual  tobacco  bowl 
festival  in  Richmond  will  be  filmed  by 
MPO  Productions  under  direction  of  Ber- 
nard Dudley. 


Net  Chief  Urges  Immediate  Adoption  Of  Best  System 
To  "Bring  About  Stability  In  The  Industry"; 
Asks  Freeze  Be  Lifted  Within  Next  Few  Months 


(Continued 

FCC  to  lift  the  freeze  "within  the 
next  few  months,  so  that  TV  broad- 
casting, in  color  and/or  black  and 
white,  can  move  ahead. 

"I  do  not  think  it  wise,"  he  con- 
tinued, "to  extend  the  freeze  merely 
for  the  purpose  of  squeezing  infor- 
mation on  color  systems  from  reluc- 
tant participants,  or  to  permit  un- 
necessarily extensive  field  tests." 

Stanton  said  that  an  affirmative 
decision  on  color  "will  bring  about 
stability  in  the  industry,"  and  asked 
that  the  FCC  approve  the  system 
that  best  satisfies  the  tests  of  "per- 
formance, cost,  time  and  compatibil- 
ity." 

Reiterating  the  web's  position  that 
"We  will  support  any  color  televi- 
sion system  which  best  suits  the 
problem,  no  matter  by  whom  in- 
vented, no  matter  by  whom  suggest- 
ed." Stanton  said  that  in  view  of  the 
RCA  proposal  that  lower  cost  color 
receivers  and  converters  give  only 
two-color  reproduction,  the  Com- 
mission would  have  to  decide 
whether  "two-color  reproduction  for 
great  masses  of  the  public,  and 
three-color  reproduction  only  for 
those  who  can  afford  expensive  re- 
ceivers, qualifies  at  all  as  a  color 
television  system  and  can  be  adopt- 
ed in  the  public  interest." 

He  added,  "It  would  be  completely 
inconsistent  with  the  public  interest 
to  adopt  a  double  standard — one  for 
the  rich  and  one  for  everybody  else." 

Stanton  was  the  target  for  a  num- 
ber of  questions  concerning  CBS 
color  equipment,  which  he  asked  be 
directed  today  to  Dr.  Peter  Gold- 
mark,  CBS  technical  expert.  Asked 
about  how  soon  home  equipment  for 


from  Page  1) 

CBS  could  be  ready,  he  said  Gold- 
mark  could  answer  but  that  his  own 
emphasis  has  been  upon  the  Teadi- 
ness  of  studio  equipment  for  the 
CBS  color  system. 

Stanton  pointed  out  that  "no  other 
single  organization  has  devoted  the 
time,  human  resources  or  money  to 
the  development  of  color"  that  Col- 
umbia has,  and  that  behind  the  CBS 
color  system  are  more  than  10,000 
hours  of  color  camera  operation  and 
over  $3,500,000  expended. 

He  revealed  that  in  recent  months 
CBS  has  been  exploring  the  possi- 
bility of  expanding  its  color  televi- 
sion interests,  joining  with  elect- 
ronic manufacturing  and  industrial 
organizations  "to  pursue  the  devel- 
opment of  color  television  on  a 
broader  front  than  Columbia  feels 
it  is  equipped  to  do  alone." 

He  said  CBS  also  plans  to  con- 
tinue its  policy  of  licensing  all  res- 
ponsible manufacturers  under  CBS 
patents  upon  payment  of  reasonable 
royalty  fees. 

The  CBS  president  warned  against 
losing  sight,  in  a  "maze  of  conflict- 
ing technical  data,"  of  the  two  basic 
"policy  issues"  confronting  the  Com- 
mission. He  posed  those  issues  as: 

"Should  there  be  color  television 
promptly?" 

"Which  system,  if  any,  should  be 
adopted?" 

The  question  of  prompt  service, 
he  said,  "answers  itself.  The  public 
wants  color  service  as  soon  as  pos- 
sible and  certainly  has  a  right  to  it 
if  it  can  be  made  available."  The 
cost  of  transition  to  color,  for  pub- 
lic, broadcaster,  and  manufacturer, 
(Continued  on  Page  8) 


Press-Time  Paragraphs 


\  VIS  Asks  New  Channels  For  Auxiliary  §tas. 

Washington — Commenting  on  the  proposed  new  FCC  rules  gov- 
erning auxiliary  TV  stations,  the  NAB  uroed  that  the  Commission 
provide  extra  pickup  channels  for  stations  in  larger  cities  by  m-aking 
available  the  three  frequencies  in  the  7,000  rnc.  band  now  assigned 
solely  to  common  carriers.  NAB  urged  also  exemption  of  pickup  sta- 
tions from  requirement  of  prior  authorization  for  remote  operation 
and  elimination  of  limitation  on  use  of  such  stations  to  instances  "where 
wire  service  is  not  practicable." 

Mir  Plans  Film  Rate  Structure 

National  Television  Film  Council  has  begun  a  survey  of  TV  market 
areas  as  preliminary  to  establishing  a  rate  structure  for  use  of  films  by 
stations.  Station  time  charges  probably  will  he  used  as  the  basis  for  the 
recommendations.  Serving  on  a  committee  to  recommend  rental  stand- 
ardization are  W.  W.  Black,  Official  Television;  Paul  White,  Interna- 
tional Trans-Video;  Connie  Lazar,  Film  Equities,  and  William  Holland, 
Hyperion  Films. 


Chris  Witting  To  Head 
DuM  Web  Operations 


Chris  J.  Witting  has  been  appoint- 
ed executive  assistant  to  Mortimer 
W.  Loewi,  director  of  the  DuMont 
web,  and  will  be  in  active  charge 
of  the  entire  or- 
ganization, 
Loewi  announ- 
ced yesterday. 

Witting  joined 
DuMont  in  June, 
1947,  and  since 
May  has  served 
as  assistant  di- 
rector in  charge 
of  administra- 
tion and  opera- 
tions. 

Since  1941 
Witting  was 
comptroller  and 
an  officer  of 
USO-Camp  Shows 
Hospital  Camp  Shows.  He  left  USO 
temporarily  in  1943  for  a  year  with 
the  Maritime  Service  and  later  set 
up  the  business  organization  that 
supervised  USO  shows  in  England 
and  on  the  Continent. 

A  native  of  Cranford,  N.  J.,  Wit- 
ting attended  New  York  and  Colum- 
bia Universities  and  Fordham  Law 
School. 


WITTING 

and  Veterans 


Admiral  Corp.  Claims 
TV  Production  Record 


Chicago — First  place  in  television 
production  has  been  claimed  for  the 
Admiral  Corp.  by  R.  A.  Graver, 
vice-president  in  charge  of  televi- 
sion and  radio. 

"While  it  is  true,"  he  said,  "that 
the  entire  television  industry  has 
advanced  at  a  rate  rarely  equalled 
in  the  history  of  American  enter- 
prise. Admiral's  own  growth  has 
far  outpaced  that  of  the  industry 
as  a  whole.  For  the  first  six  months 
of  1949  total  sales  of  television 
manufacturers  .  .  .  were  206  per 
cent  greater  than  for  the  same  pe- 
riod in  1948.  Admiral's  gain,  how- 
ever, was  450  per  cent,  more  than 
double  that  of  the  entire  reporting 
industry.'' 


'Polgar'  To  Expand 

Trimount  Clothing  Co.,  sponsors 
of  the  CBS-TV  hypnotism  series, 
"The  Amazing  Polgar,"  aired  Fri- 
day, 7:45-7:55  p.m.,  has  asked  the 
network  to  find  a  30-minute  slot  for 
an  expanded  version  of  the  program, 
CBS  said  Friday.  Wm.  H.  Weintraub 
is  the  Trimount  agency. 


8 


RADIO  DAILY 


Wednesday,  October  5.  1949 


Resolve  Color  Issue 
Now,  Stanton  Urges 


COAST-TO -COHST 


(Continued  from  Page  7) 

he  pointed  out,  "will  be  lower  now 
than  it  will  be  as  time  goes  along" 
and  "the  sooner  we  have  color  the 
more  rapidly  will  television  become 
established  and  economically  self- 
sufficient." 

Stanton  urged  the  FCC  to  "resolve 
this  issue  of  color  television  once  and 
for  all  .  .  .  on  the  basis  of  this  hear- 
ing." 

"I  am  sure,"  he  said,  "the  Com- 
mission will  not  take  precipitate  ac- 
tion. On  the  other  hand,  I  am  con- 
fident that,  by  the  end  of  this  hear- 
ing, there  can  be  enough  informa- 
tion to  permit  of  a  final  determina- 
tion in  the  public  interest." 

On  the  issue  of  performance,  first 
of  the  four  criteria  suggested  by  Mr. 
Stanton  for  picking  a  color  system, 
he  said  the  best  way  to  judge  a  sys- 
tem is  to  "see  it  in  operation  .  .  . 
to  see  whether  the  end  result — the 
picture  at  the  receiver — is  good,  bad 
or  indifferent." 

"Yet  it  is  remarkable  how  com- 
plicated this  issue  can  be  made  to 
appear."  he  added.  "There  has  been 
a  tendency  to  get  bogged  down  in 
confusion  over  questions  of  what 
one  theoretically  ought  to  see,  in- 
stead of  determining  what  one  actu- 
ally does  see.  I  urge  against  over- 
emphasis on  theoretical  details  when 
it  comes  to  judging  any  operating 
system." 

Points  To  Washington  Tests 

"The  Columbia  system,"  he  point- 
ed out,  "has  been  producing  pictures 
here  in  Washington  which  I  under- 
stand have  been  highly  satisfactory." 

As  regards  an  "untried"  system 
which  cannot  be  tested  under  nor- 
mal operating  and  home-pickup 
conditions,  he  asked  that  there  be 
"real  assurance,  based  upon  the 
most  exacting  scrutiny,  that  such  a 
system  will  in  fact  meet  all  the  re- 
quirements as  to  performance,  and 
whatever  cost,  time  and  compatibil- 
ity factors  the  Commission  may 
deem  necessary." 

Without  such  "real  and  absolutely 
certain  assurance,"  Stanton  said  he 
did  not  believe  that  the  public  in- 
terest would  be  served  by  rejecting 
an  "operating  system  which  now 
produces  an  acceptable  picture  in 
favor  of  waiting  in  the  hope  that 
something  better  may  come  along." 

Such  a  delay,  he  added,  would  re- 
sult in  a  double  loss  for  the  public, 
"in  the  vastly  increased  complexity 
of  the  transition  by  virtue  of  the 
fact  that  many  more  millions  of 
black-and-white  receivers  lacking 
provision  for  adaptation  and  conver- 
sion will  have  been  purchased,"  and 
"in  the  loss  of  color  television  ser- 
vice it  would  otherwise  have  dur- 
ing the  interim  period." 

On  the  issue  of  cost,  Stanton  said, 
"If  a  system,  no  matter  how  well 
it  can  perform,  can  be  enjoyed  only 
by  the  comparatively  few  people 
who  can  buy  Cadillacs  .  .  .  public 
interest  requires  its  rejection." 

In  developing  the  CBS  system,  he 


"Freddy  Martin  Show"  Adds  Sponsor 

It  is  announced  by  the  Frederic 
W.  Ziv  Co.,  that  their  transcribed 
"Freddie  Martin  Show  Time  From 
Hollywood"  program  has  just  been 
signed  by  the  St.  Louis  Dodge  Deal- 
ers for  sponsorship  via  St.  Louis' 
radio  station  KXOK.  The  Ruthrauff 
&  Ryan  agency  handled  this  deal. 

"That's  A  Fact" 

Boston,  Mass. — Stan  Shaw  and 
Jim  Brokaw  are  presenting  a  new 
five-minute  program  titled  "That's 
A  Fact."  The  program  will  be  heard 
Monday  through  Friday  at  6:30  p.m. 
over  WCOP  and  WCOP-FM  starting 
September  28. 

Terl  Appointed  Executive 

Baltimore,  Md. — Appointment  of 
Armand  Terl  as  WFBR,  Baltimore, 
account  executive  has  been  announ- 
ced by  William  R.  Dothard,  director 
of  local  sales  of  that  station.  Terl, 
recently  with  Sponsor  Magazine, 
was  formerly  commercial  manager 
of  WSID,  daytime  station. 

KRNT  Man  Elected  President 

Des  Moines,  Iowa— Charles  Mc- 
Cuen,  newscaster  on  KRNT,  was 
elected  president  of  the  Iowa  Radio 
News  Association  at  its  recent  big 
fall  meeting  in  Des  Moines.  Fifty 
delegates  attended.  The  group  at- 
tended and  covered  an  outdoor  ral- 
ly feature  of  the  national  AMVETS 
convention,  highlight  of  which  was 
the  address  of  President  Truman. 

added,  "it  has  been  one  of  our  pri- 
mary objectives  —  an  objective 
which  I  have  noted  RCA  did  not 
mention — to  limit  costs  so  that  our 
system  will  be  within  the  economic 
reach  of  the  same  general  public 
which  can  buy  black-and-white  sets 
.  .  .  We  have  avoided  making  full 
color  television  a  luxury  available 
only  to  a  few." 

The  issue  of  time,  the  CBS  presi- 
dent stressed,  is  "of  critical  signifi- 
cance in  the  choice  among  systems," 
and  he  told  the  Commission  the 
CBS  color  system  is  "ready  today" 
for  broadcasting,  as  it  was  in  1946. 

Columbia's  general  operating  pol- 
icy, he  said,  would  be  at  the  outset 
to  "broadcast  in  color  for  a  mini- 
mum period  each  day — perhaps  an 
hour  or  so — regardless  of  how  few 
color  receivers  may  be  in  use.  With- 
in limits  of  ordinary  economics,  we 
will  broadcast  color  with  a  view  to- 
ward stimulating  wider  and  wider 
manufacture  and  purchase  of  scan- 
ning adapters,  color  converters  and 
complete  color  receivers.  After  that, 
I  believe  that  competitive  factors 
should  control — and  should  be  per- 
mitted to  control  by  the  Commission 
— the  rate  of  broadcasting  transition 
from  black-and-white  to  color." 

Stanton  estimated  that  if  the  Com- 
mission approved  color,  of  the  14,- 
000,000  sets  probably  in  the  public's 
hands  by  1952,  perhaps  less  than  10 
per  cent  "will  have  any  problem  of 
receiving  black-and-white  pictures 
from  color." 


TV  Lessons  For  Students 

Baltimore,  Md.  —  The  public 
schools  now  are  using  TV  lessons  as 
part  of  their  regular  curricula.  The 
lessons  which  originate  in  the  stu- 
dios of  WBAL-TV  were  arranged 
by  David  E.  Weglein,  Public  Serv- 
ice Counselor  for  the  station,  in  co- 
operation with  the  committee  on 
audio  visual  education  of  the  School 
Department.  TV  lessons  will  con- 
tinue once  a  week  throughout  the 
school  year. 

Bartlett  To  Attend  Meeting 

Syracuse,  N.  Y.  —  Kenneth  G. 
Bartlett,  director  of  Radio  Center, 
Syracuse  University,  will  attend  the 
annual  meeting  of  the  N.A.E.B.  at 
the  University  of  Michigan,  October 
15  and  through  17,  and  the  School 
Broadcast  convention  in  Chicago 
from  October  18  through  20. 

New  Series  Over  WCSS 

Amsterdam,  N.  Y. — The  Bigelow 
Sanford  Carpet  Co.  has  contracted 
for  a  five  day  a  week  series  over 
WCSS.  The  programming  will  come 
under  three  headings:  "The  Amster- 
dam News  Wire,"  featuring  a  com- 
plete coverage  of  local  news  three 
times  a  week,  "A  Page  in  History," 
highlighting  the  history  of  Mohawk 
Valley,  once  a  week,  and  "The  Radio 
Workshop,"  featuring  local  student 
talent. 


Lever  Headquarters 
Will  Move  To  N.Y.C. 

(Continued  from  Page  1) 

moved  into  the  new  centralized  of- 
fices in  New  York. 

Operation  of  the  manufacturing 
units  of  the  company  and  its  sub- 
sidiaries will  not  be  affected  by  this 
change. 

Construction  of  Lever's  new  head- 
quarters, an  ultra  -  modern  office 
building  on  the  west  side  of  Park 
Avenue  between  53rd  and  54th 
Streets,  is  in  addition  to  the  $55,000,- 
000  plant  expansion  program  an- 
nounced in  July  at  ground-breaking 
ceremonies  for  the  company's  Los 
Angeles  plant,  Mr.  Luckman  de- 
clared. 

Magnavox  Co.  Sales  Rise, 
But  Earnings  Disappear 

Fort  Wayne,  Ind. — Magnavox  Co. 
sales  in  the  four  months  ended 
June  30,  1949,  were  23.6  per  cent 
above  the  same  period  in  1948,  but 
operating  results  were  "unsatisfac- 
tory," according  to  an  unaudited 
report  issued  to  stockholders  on 
Friday. 

Sales  totaled  $6,312,000  for  the 
four  months  period,  compared  with 
$5,107,000  in  1948.  Net  loss,  how- 
ever, amounted  to  $893,057,  as 
against  net  earnings  of  $102,000  dur- 
ing the  comparable  period  during 
1948. 


RADIO  EXECUTIVES  CLUB 

OF  NEW  YORK 

First  Meeting  of  its  Eleventh  Season 

To  Be  Held  Tomorrow 

October  6,  at  12:30  P.  M. 

in  the  Grand  Ballroom  of  the 

Hotel  Roosevelt 

Speakers — Donald  W.  Thornburgh,  President  and 
General  Manager,  WCAU,  Philadel- 
phia, and  Philip  H.  Willkie,  Indiana 
Legislator. 

Admission — $3  for  members,  non-members  $3.75. 
Purchase  tickets  at  the  door. 


VOL.  49,  NO.  4 


NEW  YORK,  THURSDAY,  OCTOBER  6.  1949 


TEN  CENTS 


EFFECTIVENESS  OF  RADIO  EMPHASIZED 


CBC  Board  To  Discuss 
Canadian  TV  Situation 


Montreal — Question  of  the  'opera- 
tion of  television  stations  by  private 
interests  in  Canada  will  probably 
be  revived  at  a  meeting  of  the  CBC 
board  of  governors  in  Winnipeg 
Oct.  17-18. 

An  announcement  today  by  Hugh 
Palmer,  secretary  of  the  board,  said 
that  the  "Canadian  Marconi  Com- 
pany and  associate"  will  apply  at 
the  meeting  for  a  television  license 
for  a  station  in  Montreal. 

Palmer  said  in  an  interview  that 
(Continued  on  Page  3) 

KPRC,  Houston,  Newsmen 
Cover  Gulf  Hurricane 


Houston,  Tex. — KPRC  aired  on- 
the-spot  reports  of  the  Gulf  hurri- 
cane on  Monday  by  contacting  two 
ships  in  the  storm  area  via  radio- 
telephone. 

Pat  Flaherty,  KPRC  news  direc- 
tor, broadcast  the  firsthand  news 
thus  obtained  on  the  regular  12 
noon  news  show  Monday,  and 
again  Monday  afternoon  and  even- 
ing. When  it  became  apparent  that 
the  hurricane  was  moving  inland, 
Flaherty,  together  with  newsmen 
(Continued  on  Page  3) 


RMA  Technicians  Meet 
Scheduled  For  Nov.  1-3 


Washington  Bureau  of  RADIO  DAILY 
Washington  —  The  seventh  Town 
Meeting  of  Radio  Technicians  to 
be  sponsored  by  the  Radio  Manu- 
facturers Association  will  be  held 
in  the  U.  S.  Chamber  of  Commerce 
Auditorium,  here,  on  the  evenings 
of  November  1,  2,  and  3,  Robert 
C.  Sprague,  chairman  of  the  RMA 

(Continued  on  Page  3) 


Satisfied  Listener 

Omaha — lack  Sandler,  sports 
director  and  baseball  broadcaster 
for  KOWH,  wants  to  know:  "How 
faithful  can  a  listener  get?"  The 
other  day  Jack  got  a  signed, 
blank  check  from  a  fan  in  Esbon. 
Kans..  with  a  note  suggesting 
that  "yoxi  and  Mrs.  Sandler  get 
yourselves  a  good  dinner." 
Sandler's  sending  the  money  to 
a  local  children's  hospital  instead. 


Baseball-Minded 

The  Mutual  board  of  directors, 
headed  by  Theodore  Streibert, 
president  of  WOR  and  board 
chairman,  dropped  the  cares  of 
network  financing  and  program- 
ming yesterday  to  attend  the  first 
World  Series  baseball  game  at 
Yankee  Stadium.  The  visiting 
board  members  were  guests  of 
President  Frank  White  and  Chair- 
man Streibert. 


Col.  Records  Names 
Lieberson  Exec.  V-P 


Goddard  Lieberson  has  been  ap- 
pointed executive  vice  president  of 
Columbia  Records,  Inc.,  it  was  an- 
nounced yesterday  by  Edward  Wal- 
lerstein,  president. 

Lieberson  joined  Columbia  Re- 
cords in  1939  as  assistant  to  the 
Director  of  the  Masterworks  Divi- 
sion. Later,  he  became  head  of  the 
division  and  was  appointed  to  the 
position  of  vice-president  in  charge 
of  Masterworks  Artists  and  Reper- 
toire. He  has  played  a  major  role 
(Continued  on  Page  3) 

Defense  Documentary 
Planned  For  ABC  Web 


Washington  Bureau  of  RADIO  DAILY 

Washington — A  new  weekly  half- 
hour  series,  "Time  For  Defense," 
highlighting  the  country's  security 
developments,  is  now  being  pro- 
duced by  the  Department  of  De- 
fense in  cooperation  with  ABC  for 
broadcast  on  the  network  Tuesdays, 
10  p.  m.,  EST,  beginning  Oct.  25, 
(Continued  on  Page  6) 


Researcher  Tells  N.  Y.  AAA  A  Confab 
Not  To  Sell  Radio  Short;  Points 
To  Progress  Of  Service 


ANA  Meet  Next  Wk., 
To  Be  Closed  To  Press 


The  Tuesday  afternoon  (Oct.  11) 
session  of  the  Assn.  of  National  Ad- 
vertisers' 40th  annual  meeting  at  the 
Waldorf-Astoria  Hotel,  Oct.  10-12, 
will  be  devoted  to  radio  and  tele- 
vision, with  the  doors  closed  to  the 
press  because  "members  want  free 
informal  discussion,"  according  to  an 
ANA  announcement  released  this 
week. 

Copies    of    all    formal  speeches, 
(Continued  on  Page  2) 


Bradley  Heads  Promotion 
Of  Crosley  Distrib.  Corp. 

Appointment  of  John  L.  Bradley 
as  sales  promotion  manager  of  the 
Crosley  Distributing  Corporation 
was  announced  by  Bert  C.  Cole, 
vice  president  and  general  mana- 
ger. Bradley  succeeds  Charles  L. 
Schafer  who  has  resigned  to  re- 

(Continued  on  Page  2) 

WW,  Benny,  Lux  Theater 
Lead  Pulse  Ratings 

The  "top  ten"  evening  program 
rating  of  Pulse  for  the  month  of 
September  was  led  by  Walter  Win- 
chell  with   18.0,  folowed  by  Jack 
(Continued  on  Page  2) 


CBS-Type  Color-Video  Set 
To  Sell  For  $220-Goldmark 


Washington — Self-contained  table 
model  receivers  using  the  CBS 
color  system  and  providing  both 
black  and  white  and  color  pictures 
should  retail  for  approximately 
$220,  Dr.  Peter  C.  Goldmark,  en- 
gineer who  developed  the  CBS 
system,  revealed  yesterday  in  tes- 
timony before  the  FCC.  He  said 
such  sets  would  provide  a  10-inch 
picture  with  7-inch  tube. 

He  also  revealed  that  during  the 


last  few  days  CBS  color  pictures 
were  sent  from  Washington  to  New 
York  and  back  over  the  coaxial 
cable  with  little  change  in  the 
quality  of  the  image.  This  con- 
trasted, he  said,  with  RCA's  testi- 
mony that  all  color  would  disappear 
when  RCA  color  pictures  pass  over 
the  coax. 

Both  the  proposed  RCA  and  Col- 
or Television  Inc.  systems,  Gold- 
( Continued  on  Page  7) 


A  prediction  that  television 
is  verging  on  a  period  of 
"spectacular"  growth  was 
coupled  with  a  plea  not  to 
sell  radio  short  in  a  talk  by- 
Arthur  C.  Nielsen,  president 
of  A.  C.  Nielsen  Co.,  before 
the  New  York  Council  of  the 
American  Assn.  of  Advertis- 
ing Agencies,  meeting  yester- 

(Continued  on  Page  3) 

French  Radio  Expands 
InTI  Goodwill  Web 

Paris — The  French  Broadcasting 
System's  symbolic  "International 
Goodwill  Network"  has  been  ex- 
panded to  include  more  than  25 
countries  throughout  the  world 
within  the  framework  >of  its  program 
exchange  service,  it  was  announced 
yesterday. 

The  initial  programs,  produced  in 
Paris  by  the  North  American  Serv- 
ice, have  been  featured  on  more 
(Continued  on  Page  3) 

New  Eddie  Albert  Show 
To  Preem  Over  NBC 


Eddie  Albert  will  star  in  a  new 
NBC  daytime  half-hour  variety 
series,  "The  Eddie  Albert  Show," 
Mondays  through  Fridays  (net- 
work except  WNBC),  9:00-9:30 
a.  m.,  EST,  beginning  Oct.  10. 

Albert  will  present  entertainment 
(Continued  on  Page  2) 


TV  On  Agenda 

Television  and  radio  technical 
progress  will  receive  special  at- 
tention at  the  1949  Annual  Fall 
General  Meeting  of  the  American 
Institute  of  Electrical  Engineers 
to  be  held  Oct.  17-21  in  the 
Netherlands  Plaza  Hotel,  Cincin- 
nati, O.  H.  H.  Henline,  secretary 
of  the  Institute,  announced  that  a 
symposium  is  scheduled  for  Wed- 
nesday afternoon,  Oct.  19. 


RADIO  DAILY; 


Thursday.  October  6.  1949 


Vol.  49,  No.  4       Thur.,  Oct.  6,  1949 

10  Cts. 

JOHN  W.  ALICOATE     :  : 

Publisher 

FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :   Business  Manager 


Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President.and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicoate, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily, 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Cable  address :  Radaily,  New  York. 


WEST  COAST  OFFICES 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older,  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
360  No.  Michigan  Ave. 
Phone:  Randolph  6-6650 
Phone:  Riverside  5491 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 
Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
•mder  the  act  of  March  3,  1879. 


FINANCIAL 


=  (October  5)  — 

NEW  YORK  STOCK  EXCHANGE 


High  Low  Close 

ABC                            77/s  75/8  73/4 

Admiral  Corp            275/8  255/8  25% 

CBS  A                        22S/8  223/8  22V2 

CBS  B                      221/4  22  22 

Philco                        32V2  32  321/s 

Philco  pfd.  -  .         .  823/4  82V2  82V2 

PCA  Common   .    ..   125/8  123/8  12l/2 

Stewart-Warner         1 25/8  1 2  V2  12% 

Westinghouse            26l/4  26  261/8 

Westinghouse  pfd.    98  98  98 

Zenith  Radio    2834 

NEW  YORK  CURB 
Hazeltine  Corp.      .  1 3 Vi 
Nat.  Union  Radio  3 

OVER  THE  CO 


Net 
Chg. 


1% 


DuMont  Lab  

Stromberg-Carlson 


28i/2  285/8 
EXCHANGE 
13i/4  13!/2 
23/4  3 
UNTER 

Bid 
14 

113/4 


—  % 

+  Vz 
+  "Vs 

+  Va 

—  Va 

+  % 

+  Va 
+  Va 

Asked 
15 
13 


Vanderbilt  Completes  Pic 

Cornelius  Vanderbilt,  Jr.,  recently 
completed  his  eight-reel  color  film 
"Europe — 1949."  It  is  a  remarkable 
photographic  survey  of  post  war 
Europe  highlighted  by  a  com- 
mentary by  Mr.  Vanderbilt.  A  six- 
month  nationwide  lecture  tour  has 
been  arranged. 


RCA  INSTITUTES,  INC. 

A  Service  of 
Radio  Corporation  of  America 
One  of  thft  leading  ami  oldest  school* 
of  Radio  Tcfhnolojcy  in  America,  of- 
fers its  trained  Radio  and  Television 
technicians  to  the  Broadcasting  In- 
dustry. 

Our  graduates  have 
1st  Class  Telephone  License, 
Address  inquiries  to 
Placement  Director 
RCA  INSTITUTES,  Inc. 
8SO  W.  4th  St.,  New  York  14,  N.  Y 


WW,  Benny,  Lux  Theater 
Lead  Pulse  Ratings 

(Continued  from  Page  1) 

Benny  with  16.5  and  "Lux  Theater" 
with  14.4. 

The  remaining  Pulse  ratings  for 
September  follow: 

Suspense    12.3 

Louella  Parson    11.7 

Godfrey's  Talent  Scouts  11.5 

Stop  the  Music    11.4 

Inner  Sanctum    10.9 

My   Friend   Irma    10.5 

Call  the  Police    10.4 

Daytime — 5-a-week 
Program  Average  Rating 

Our  Gal  Sunday    7.2 

Ma  Perkins    7.2 

Helen  Trent   7.0 

Big  Sister    7.0 

Robert  Q.  Lewis   .  /.   6.9 

Young  Widder  Brown    ...  6.6 

Grand  Slam    6.5 

Rosemary    6.5 

Young  Dr.  Malone    6.5 

Guiding   Light    6.5 

Backstage  Wife    6.5 

Stella  Dallas    6.5 

Lorenzo  Jones    6.5 

Saturday  &  Sunday  Daytime 
Giants  vs.  Brooklyn  (Sat.)  10.0 
Giants  vs.  Brooklyn  (Sun.)  9.8 
Yankees  vs.  Washington 

(Sat.)    7.9 

Yankees  vs.  Washington 

(Sun.)    7.7 

The  Shadow  6.7 

Grand  Central  Station    6.3 

Theater  of  Today    6.2 

Junior  Miss    6.0 

Make  Believe  Ballroom 

(Sat.  A.M.)    5.8 

Let's   Pretend    5.3 

Radio  listening  in  New  York, 
according  to  Pulse,  Inc.,  increased 
throughout  the  week  in  September 
as  compared  to  August.  "This  is  a 
normal  development  caused  by 
several  factors:  the  closing  of  the 
vacation  period  and  the  return  of 
"name'  programs  as  well  as  the  con- 
tinued popularity  of  summer  lead- 
ers such  as  baseball,"  Pulse  said. 


Bradley  Heads  Promotion 
Of  Crosley  Distrib.  Corp. 

(Continued  from  Page  1) 

turn  to  activities  on  the  West  Coast. 

Bradley  was  formerly  assistant 
to  the  General  Manager  of  Vogue 
Pattern  Division  of  The  Conde  Nast 
Publications,  Inc.  He  was  an  ex- 
ecutive of  the  Merchandising  and 
Market-Research  Departments  and 
on  the  Television  Committee  of 
Newell-Emmett  Company,  New 
York  advertising  firm,  for  four 
years. 


Carpenter  To  Manage  WABI 

Bangor,  Maine — Murray  Carpenter 
has  been  named  general  manager 
and  treasurer  of  the  company  oper- 
ating WABI,  Bangor,  Maine,  F.  B. 
Simps'on,  owner  of  the  station,  an- 
nounced this  week.  Carpenter  comes 
to  Bangor  from  WPOR,  Portland, 
which  he  helped  to  establish  in  1946 
and  which  he  managed  until  two 
weeks  ago.  Prior  to  then  he  was  as- 
sociated with  the  Oompton  Agency 
in  New  York. 


ANA  Meet  Next  Week 
Will  Be  Closed  To  Press 


(Continued  from  Page  1) 

however,  will  be  made  available 
to  the  press,  the  announcement 
added.  Among  the  speakers  sched- 
uled to  address  the  "open  meetings 
of  radio  and  television  group"  will 
be  W.  N.  Connolly,  advertising  man- 
ager of  S.  C.  Johnson  &  Son,  Inc.; 
Hugh  M.  Beville,  Jr..  director  of 
research  at  NBC;  William  C.  Git- 
tinger,  v-p  in  charge  of  sales  at 
CBS;  Robert  S.  Peare,  v-p  of  Gen- 
eral Electric  Co.;  Sylvester  L. 
Weaver,  Jr.,  v-p  in  charge  of  tele- 
vision at  NBC;  George  L.  Mosco- 
vics,  manager  of  television  sales 
development  at  CBS;  Thomas  H. 
Brown,  Jr.,  v-p  of  C.  E.  Hooper, 
Inc.,  and  I.  W.  Digges,  ANA  coun- 
sel. 


New  Eddie  Albert  Show 
To  Preem  Over  NBC 


(Continued  from  Page  1) 

in  informal  style,  featuring  songs, 
anecdotes  and  occasional  guests. 
Music  will  be  by  "The  Playboys," 
instrumental  trio  composed  of  Arlo 
Holts,  organist;  Morton  Lippman, 
pianist,  and  John  Smith,  guitarist. 

The  show  will  be  produced  and 
directed  by  Bob  Wamboldt.  Jack 
Wilson  will  write  the  scripts  for  the 
program. 


COmiM  and  G0MG 


0.  B.  HANSON,  vice-president  and  chief 
engineer  at  NBC,  and  GEORGE  NIXON,  man- 
ager of  engineering  development  for  the  net- 
work, left  town  yesterday  for  two  days  in 
Washington,  D.  C. 

MURRAY  GRABHORN,  American  network 
vice-president  and  manager  of  the  web's 
owned-and-operated  stations,  on  Saturday  will 
go  out  to  Wilkes-Barre,  Pa.,  where  he  will 
deliver  a  luncheon  address  at  the  First  Annual 
Northeastern  Pennsylvania  Advertising  and 
Sales  Promotion  Conference. 

BENEDICT  GIMBEL,  JR.,  president  and  gen- 
eral manager  of  WIP,  Philadelphia,  and  GOR- 
DON GRAY,  vice-president  of  the  station,  are 
in  New  York. 

MICHAEL  H.  FROELICH,  vice-president  of 
the  Ziff-Davis  Publishing  Co.,  has  left  on  a 
two-week  trip  to  Los  Angeles,  where  he  has 
conferences  scheduled  at  radio  stations  and 
film  studios. 

HARRISON  WOOD,  American  network  com- 
mentator, is  in  Toronto,  where  today  he  will 
be  the  principal  speaker  at  the  dinner  given 
by  the  Canadian  Trucking  Association  in  the 
Royal  York  Hotel. 

TED  CAMPEAU,  president  of  CKLW,  Detroit 
and  Windsor,  is  in  New  York  for  the  meeting 
of  the  Mutual  network's  board  of  directors. 

ERNEST  TRUEX,  actor,  has  arrived  from 
Detroit  to  begin  rehearsals  for  his  new  tele- 
vision series  which  will  bow  on  WPIX  Oct.  13 
under  the  sponsorship  of  the  Gimbel  depart- 
ment store. 

WINNIE  GARRETT,  video  artist,  will  arrive 
today  from  Montreal. 


Secrets 
of  Love 


This  pussycat  is  pretty  lavish  with  her  affections  for  her  pal, 
the  puppy  dog.  And  she  looks  for  all  the  world  as  if  she's 
whispering  sweet  secrets  into  his  receptive  ear. 

Let  us  whisper  a  great  big  fact  about  Baltimore  radio  into 
your  ear.  The  big  bargain  buy  for  low-cost  sales  is  W-I-T-H. 
Yes,  sir!  W-I-T-H  delivers  a  BIG  audience  to  you  at  LOW  cost! 

W-I-T-H  regularly  provides  more  listeners-per-dollar  than 
any  other  station  in  town.  That's  why  you  can  do  so  MUCH 
on  W-I-T-H  for  so  LITTLE  money. 

So  if  you're  in  the  market  for  low-cost  results  from  radio  in 
Baltimore,  call  in  your  Headley-Reed  man  today  and  get  the 
full  W-I-T-H  story. 


BALTIMORE,  MARYLAND 

Tom  Tinsley,  President  •  Represented  by  Headley-Reed 


Thursday.  October  6,  1949 


RADIO  DAILY: 


French  Radio  Expands 
Int'l  Goodwill  Net 


(Continued  from  Page  1) 

than  200  stations  in  the  Western 
Hemisphere,  including  the  United 
States,  Canada,  Alaska,  Hawaii, 
Puerto  Rico  and  Panama.  The  ex- 
change arrangements  were  carried 
out  by  the  French  Broadcasting 
System  in  North  America,  under  the 
supervision  of  its  director,  Pierre 
Crenesse. 

Prepared  In  25  Languages 
The  Paris-transcribed  programs 
now  being  carried  by  members  of 
the  I.G.N,  have  been  prepared  in  25 
languages  for  broadcast  in  Europe, 
Asia,  Central  and  South  America, 
Africa,  Australia,  and  New  Zealand. 
They  include  the  following  pro- 
grams: "Five  Centuries  of  French 
Music,"  "Songs  of  France,"  "Gay 
Paris,"  "Hot  Music  from  France," 
and  "Disc  Jockeys  of  Paris."  The 
roster  of  The  International  Goodwill 
Network  has  been  increased  to  in- 
clude the  following  countries  broad- 
casting these  programs  in  their 
native  languages:  Haiti,  Hong-Kong, 
Yugoslavia,  Israel,  Greece,  Germany, 
Italy,  Mozambique,  Syria,  Lebanon, 
Sweden,  Chile,  Ecuador,  Brazil,  Po- 
land, Egypt.  Uruguay,  Colombia, 
Hungary,  Portugal,  Holland,  Aus- 
tralia, Denmark,  Austria,  Republics 
of  Central  America,  and  the  Belgian 
Congo. 

"We  of  Radio  Diffusion  Fran- 
caise,"  said  Crenesse,  "are  glad  to 
welcome  our  new  member-countries 
to  The  International  Goodwill  Net- 
work. We  sincerely  believe  a  great 
step  has  been  taken  toward  lasting 
Peace,  for  International  Radio  is  a 
necessary  part  of  the  great  plan 
for  World  Unity." 


KPRC,  Houston,  Newsmen 
Cover  Gulf  Hurricane 


(Continued  from  Page  1) 

Bill  Whitmore  and  David  Willis, 
and  engineer  Paul  Madeley,  set 
up  a  special  remote  headquarters 
at  Galveston. 

Meanwhile,  at  KPRC  here,  an- 
other news  crew  headed  by  Bill 
Sprague  gathered  storm  bulletins 
from  the  weather  bureau,  police 
and  fire  departments,  and  refugee 
evacuation  centers,  remaining  on 
the  air  throughout  the  night,  as 
did  most  other  Houston  stations. 
The  station  firmly  rejected  an  of- 
fer by  a  local  advertising  agency 
to  sponsor  the  hurricane  bulletins. 
The  client  was  a  builder  of  con- 
crete houses. 


Woolley  To  Address 

Alabama  Broadcasters 


Tuscaloosa,  Ala. — Easton  C.  Wool- 
ley,  NBC's  director  of  stations  de- 
partments, will  address  the  lunch- 
eon meeting  of  the  Alabama  Broad- 
casters Assn.,  here  today. 

He  will  speak  on  the  subject  of 
"The  Case  For  Radio." 


Nielsen  Warns  AAAA  Meet 
Against  Selling  Radio  Short 


(Continued  from  Page  1) 

day  in  the  Hotel  Roosevelt,  New 
York. 

"The  danger  to  you,  as  I  see  it," 
Nielsen  said,  "is  not  so  much  that 
you  may  overlook  the  opportuni- 
ties offered  by  television  as  that 
you  may  turn  your  backs  on  radio 
without  justification.  .  .  .  Television, 
while  showing  a  rapid  rate  of 
growth,  has  not  yet  attained  more 
than  a  very  small  fraction  of  the 
distribution  shown  for  radio  homes. 
.  .  .  Radio,  as  an  advertising  me- 
dium, has  been  strengthened  not 
only  by  the  increase  in  the  number 
of  radio  homes  but  also  by  the 
increases  which  have  occurred  (as 
shown  by  Nielsen  Radio  Index)  in 
the  number  of  hours  of  listening 
per  home  per  day." 

Cites  Home-Hours  Increase 

Nielsen  pointed  out  that  the 
number  of  home-hours  of  radio 
usage  per  day  has  increased  53% 
since  1943.  He  continued:  "While 
it  seems  inevitable  that  television 
will  reduce  radio  listening  in  the 
homes  where  it  is  installed,  statis- 
tics from  Nielsen  Radio  and  Tele- 
vision Services  show  clearly  that 
the  advent  of  television  is  creating 
a  substantial  increase  in  the  total 
advertising  opportunity  made  avail- 
able by  the  broadcasting  indus- 
try. .  .  ." 

He  conceded  that  television  has 


Hooper  Host 

As  A.  C.  Nielsen  was  holding 
forth  yesterday  at  the  Hotel 
Roosevelt,  coincidentally,  per- 
haps, C.  E.  Hooper  was  hosting 
a  press  luncheon  a  few  blocks 
away  at  Pietro's  restaurant. 

Hooper  took  occasion  to  re- 
but a  recent  criticism  by  the 
head  of  the  rival  research  firm, 
by  saying  that  Nielsen,  in  tak- 
ing certain  Hooper  reports  to 
task,  "was  guilty  of  comparing 
apples  and  oranges."  This  was 
a  point  related  to  Hooper's 
main  theme  yesterday — that  the 
radio  industry  needs  a  "uni- 
form yardstick"  for  all  broad- 
casting measurements. 


"inevitably"  created  a  decline  in 
metropolitan  listening,  but  declared 
that  radio  remains  strong  in  me- 
dium-size cities  and  in  small  towns 
and  rural  areas.  ...  It  is  well  to 
keep  in  mind  that  small-town  and 
rural  homes  comprise  a  substantial 
share  of  the  total  market  for  most 
products,  that  these  markets  are 
generally  the  most  difficult  to  reach 
efficiently  with  advertising,  and 
that  these  are  the  very  markets 
in  which  the  effectiveness  of  radio 
advertising  is  likely  to  be  main- 
tained at  high  levels  for  a  long 
time  to  come." 


(BC  Board  To  Discuss 
Canadian  TV  Situation 


Col.  Records  Names 

Lieberson  Exec.  V-P 


(Continued  from  Page  1) 

in  the  development  of  Columbia's 
classical  catalog  and  has  been  close- 
ly identified  with  the  introduction 
of  Columbia's  Long  Playing  Micro- 
groove  record.  He  was  elected  to 
the  board  of  directors  of  the  com- 
pany in  1948. 

Before  joining  Columbia  Records, 
Lieberson  was  active  in  many 
phases  of  music  as  a  composer, 
teacher,  lecturer  and  writer.  He 
has  to  his  credit  such  works  as  the 
"Five  Modern  Painters"  suite,  in- 
cidental music  for  a  puppet  version 
of  "Alice  In  Wonderland"  and  many 
other  works  including  choral, 
chamber  and  piano  compositions. 
His  novel,  "Three  for  Bedroom 
C,"  has  just  been  sold  as  a  motion 
picture.  He  wrote  the  screenplay 
for  the  film  version  of  his  book. 


Banghart  News  Program 
Gets  Wine  Co.  Sponsor 

Utalian-Swiss  Colony,  in  behalf  of 
its  wine,  has  purchased  WNBC's 
6:00-6:15  p.m.  "News  with  Kenneth 
Banghart,"  Tuesdays,  Thursdays  and 
Saturdays,  for  a  13-week  period,  it 
Was  announced  yesterday  by  John 
C.  Warren,  sales  manager  of  the 
station. 

The  contract,  effective  yesterday, 
was  placed  through  Platt-Forbes, 
Inc.,  with  Charles  H.  Philips  as  the 
NBC  Spot  Sales  account  executive. 


RMA  Technicians  Meet 
Scheduled  For  Nov.  1-3 


(Continued  from  Page  1) 

Town  Meetings  Committee,  has  an- 
nounced. 

Local  Sponsors  Included 

Local  sponsors  include  the  Elec- 
tric Institute  of  Washington,  17 
set  and  parts  distributors  in  the 
area,  and  the  Mid-Lantic  Chapter, 
The  Representatives. 

Participants  will  include  the  new 
RMA  president,  Raymond  C.  Cos- 
grove  and  technical  speakers  who 
have  proved  highly  popular  at  pre- 
vious meetings.  Cosgrove  has  in- 
vited Wayne  Coy,  chairman  of  the 
Federal  Communications  Commis- 
sion, to  appear  with  him  on  the 
program  November  1. 

Speakers  Listed 

On  the  first  evening,  John  A. 
Meagher,  television  specialist.  RCA 
Tube  Department,  will  speak  on 
the  Composite  Television  Signal. 
On  the  second  evening,  Ringland 
W.  Kreuger, — of  American  Phenolic 
Corporation — will  discuss  all  phases 
of  antennas,  from  their  theory  to 
impedence  matching.  On  the  third 
evening,  John  F.  Rider — of  John  F. 
Rider  Publications — will  talk  on 
Television  Service  in  the  Shop  and 
the  Necessary  Test  Equipment. 
Also  on  the  program  will  be  An- 
thony "Tony"  Wright,  chief  engineer 
of  The  Magnavox  Company.  He 
will  present  a  talk  on  "Television 
Service  in  the  Home  with  Existing 
Test  Equipment." 


(Continued  from  Page  1) 

he  did  not  know  immediately  the 
name  of  the  Canadian  Marconi 
Company's  "associate." 

It  was  learned  that  the  company, 
operator  of  station  CFCF  in  Mon- 
treal, is  still  negotiating  with  a  firm 
interested  in  the  development  of 
television  in  Montreal.  If  the  nego- 
tiations are  not  concluded  success- 
fully the  application  will  be 
dropped. 

The  board  last  dealt  with  applica- 
tions for  television  licenses  at  a 
spring  meeting.  At  that  time,  Cana- 
dian Marconi  Company  and  CKAC, 
operated  by  La  Presse  Publishing 
Company,  applied  for  Montreal 
television  licenses. 

Four  Others  Apply 

Four  similar  applications  came 
from  Toronto-stations  CKEY,  and 
CFRB,  Famous  Players  Canadian 
Corporation  Limited,  and  Al  Leary, 
formerly  connected  with  CHUM. 

The  CBC  itself  plans  to  begin 
work  on  television  stations  in 
Montreal  and  Toronto  as  soon  as  it 
obtains  $4,500,000  from  the  govern- 
ment to  help  meet  initial  develop- 
ment costs.  The  amount  is  in  sup- 
plementary estimates  now  before 
the  Commons. 

The  Winnipeg  meeting  also  will 
be  'asked  by  the  Canadian  Marconi 
Company  to  review  separate  pro- 
gramming operations  over  station 
CFCF-FM.  The  company's  fre- 
quency modulation  station  was 
given  permission  several  months 
ago  to  carry,  on  an  experimental 
basis,  different  programs  on  the  FM 
outlet  than  it  carries  on  its  regular 
amplitude  modulation  outlet. 


'Mother  Knows  Best' 

To  Debut  On  WCBS 


"Mother  Knows  Best,"  new  Sat- 
urday audience  participation  series 
featuring  Warren  Hull  as  emcee, 
will  debut  over  Station  WCBS, 
New  York,  Oct.  8  under  the  spon- 
sorship of  The  Kellogg  Company, 
Battle  Creek,  Michigan. 

The  program,  a  Columbia  Pacific 
Network  feature  last  season,  will 
continue  to  be  heard  on  the  CPN 
as  well  as  WCBS  this  year. 

Assisting  Hull  on  the  show  is 
Isabella  Beach,  Food  Editor  of  the 
New  York  Journal  American.  Con- 
tralto Ruth  Reynolds  is  featured 
in  the  show's  musical  highlights 
along  with  the  music  of  organist 
John  Klein.  Agency  is  Kenyon  & 
Eckhardt,  Inc. 


Lindlahr  Book  In  Braille 

"Eat  and  Reduce,"  the  best-seller 
by  Victor  H.  Lindlahr,  food  com- 
mentator for  the  ABC  network,  is 
being  translated  into  Braille  by  the 
New  York  Public  Library  for  the 
Blind.  The  book  has  already  been 
translated  into  French.  German  and 
Spanish,  and  holds  the  record  for 
the  all-time  best-seller  of  American 
Books  in  South  America. 


one  wacAiay  mone 

fo  4fie#td  fan  t&ei/i  &frot 

and  wwiceb  watt  even, 

Free  &  Peters,  inc. 

Pioneer  Radio  and  Television  Station  Representatives 

Since  1932 


ATLANTA 


NEW  YORK  CHICAGO 
DETROIT  FT.  WORTH  HOLLYWOOD 


SAN  FRANCISCO 


EAST,  SOUTHEAST 

WBZ-WBZA 

WGR 

WMCA 

KYW 

KDKA 

WFBL 

WCSC 

WIS 

WGH 

WPTF 

WDBJ 

MIDWEST,  SOUTHWEST 

WHO 

WOC 

WDSM 

WDAY 

WOWO 

WISH 

KMBC 

WAVE 

WTCN 

KFAB 

WMBD 

KSD 

KFDM 
KRIS 
WBAP 
KXYZ 

MOUNTAIN  AND  WEST 

KOB 

KDSH 

KVOD 

KGMB-KHBC 

KEX 

KIRO 


Boston-Springfield 

Buffalo 

New  York 

Philadelphia 

Pittsburgh 

Syracuse   


Charleston,  S.  C. 
Columbia,  S.  C. 
Norfolk 
Raleigh 
Roanoke 


Des  Moines 
Davenport 
Duluth-Superior 
Fargo 

Fort  Wayne 
Indianapolis 
Kansas  City 
Louisville 

Minneapolis-St.  Paul 

Omaha 

Peoria 

St.  Louis 

Beaumont 


Corpus  Christi 
Ft.  Worth-Dallas 
Houston 


Albuquerque 

Boise 

Denver 

Honolulu-Hilo 
Portland,  Ore. 
Seattle 


NBC 
CBS 
IND. 
NBC 
NBC 
CBS 

CBS 
NBC 
ABC 
NBC 
CBS 


NBC 

NBC 
ABC 
NBC 
ABC 
ABC 
CBS 
NBC 
ABC 
CBS 
CBS 
NBC 

ABC 
NBC 
NBC-ABC 
ABC 


NBC 
CBS 
ABC 
CBS 
ABC 
CBS 


50,000 
5,000 
5,000 
50,000 
50,000 
5,000 

5,000 
5,000 
5,000 
50,000 
5,000 


50,000 
5,000 
5,000* 
5,000 

10,000 
5,000 
5,000 
5,000 
5,000 

50,000 
5,000 
5,000 

5,000 
1,000 
50,000 
5,000 


50,000 
5,000 
5,000 
5,000 
50,000 
50,000 

*CP 


)) 


6 


RADIO  DAILY 


Thursday.  October  6,  1949 


Windy  City  Wordaye.  .  .  / 

•  •  •  ROBERT  JONES,  formerly  ABC  Station  Relations  Manager 
in  Chicago,  and  who  before  that  handled  a  similar  post  with  ABC  in 
New  York,  will  be  the  new  General  Manager  of  KRMG  in  Tulsa.  The 
station  is  now  under  construction  and  will  go  on  the  air  some  time  before 

January  1st.  John  Blair  and  Company  will  handle  the 
C'h.l.CCtCJ'O     national  representation.  Jones,  who  recently  resigned 

as  manager  of  WIRL,  Peoria,  will  be  host  to  a  team 
of  Blair  executives,  headed  by  Wells  H.  Barnett,  Jr.,  Sales  Development 
Manager,  who  will  make  a  complete  study  of  the  station  operation 
and  the  market.  .  .  .  Tommy  Bartlett,  emcee  of  NBC's  "Welcome  Trav- 
elers" show,  presented  a  farm  wife  with  a  check  for  $20,000  on  Friday 
for  winning  the  "Name  the  Schmoo"  contest  conducted  by  Procter  & 
Gamble,  sponsor  of  the  Bartlett  show. 

"fr         lAf  iftf 

•  •  •  CAESAR  PETRILLO,  WBBM  Musical  Director,  to- 
gether with  the  station's  Modernaires,  has  recorded  four  tunes 
for  Columbia  Records.  Caesar  was  also  a  guest  when  Arthur 
Godfrey  broadcast  his  morning  CBS  show  from  the  WBBM  studios 
Friday  morning.  During  the  interview  with  Godfrey,  the  WBBM 
musical  direotor  also  talked  with  Janette  Davis,  featured  vocalist, 
via  a  two-way  hook-up  between  the  WBBM  studios  and  New 
York.  Janette  is  &  former  WBBM  star  and  was  featured  on  many 
programs  here  a  few  years  ago.  .  .  .  The  red-haired  comic  re- 
vealed during  his  Windy  City  trip  that  he  had  just  signed  the 
Chordettes,  new  femme  vocal  group,  who  will  be  heard  regularly 
on  both  his  AM  and  TV  shows.  Because  there  was  no  budget 
for  the  new  group,  both  Janette  and  his  vocal  group  took  a  cut 
in  their  weekly  salaries  to  make  a  spot  for  Chordettes.  The  latter 
group  is  from  Waukesha,  Wisconsin.  .  .  .  After  taking  a  color 
photo  at  the  Chicago  Tribune  studios  and  meeting  the  press  at 
his  suite  in  the  Ambassador  Hotel  suite,  Godfrey  enplaned  for 
Detroit  where  he  spent  the  weekend  with  the  General  Motors 
president.  He  really  smokes  his  sponsor's  product — Chesterfields. 

#       it       #  is 

•  •  •  BEN  PARK,  writer-producer  of  the  prize-winning  "It's  Your 
Life"  series  broadcast  locally  over  WMAQ,  tells  us  that  he  will  make 
tape  recordings  of  the  show  available  to  stations  throughout  the  country 
at  $7.50  per  program.  .  .  .  Chicago  disc  jockey  Frann  Weigle  has  a 
recording  coming  out  this  week  on  a  London  label  which  insiders  believe 
may  revolutionize  the  entire  recording  technique.  Frann  did  all  eight 
voices  on  the  record.  One  side  is  the  Hoagy  Carmichael  tune,  "Rockin' 
Chair,"  and  the  other  is  an  original  ditty  composed  by  Weigle,  Hal  Tate, 
Billy  Milton,  and  Maxine  Long.  Bill  Putnam,  president  of  Universal 
Records,  deserves  credit  for  the  sensational  engineering  feat  of  blending 
all  eight  voices  so  that  it  sounds  like  a  combination  of  the  Mills  Brothers 
and  the  Ink  Spots  singing  the  number.  .  .  .  Members  of  the  Chicago 
Radio  Writers  Guild  are  cordially  invited  to  attend  the  Mystery  Writers 
of  America  meeting  which  will  be  held  at  RiccaTdo's  Saturday  evening. 
Guest  of  honor  will  be  Emmett  Dedmon,  book  editor  of  the  Chicago 
Sun-Times. 


LOS  ANGELES 


TELEFUNKEN  Records,  (Capitol 
Records,  Inc.)  teed  off  a  new 
program  on  Metro's  FM  station 
KMGM  Sunday,  October  2nd.  Rec- 
ord outfit  and  station  are  natural 
combination,  diskeries  classical  sides 
being  typical  FM  fare. 

Jeanne  Gray,  woman  commentator 
of  "The  Woman's  Voice"  heard  over 
KMPC,  has  received  the  honor  of 
being  named  one  of  the  24  outstand- 
ing Los  Angeles  business  women,  in 
commemoration  of  National  Busi- 
ness Women's  Week. 

Bob  Hope  will  make  four  per- 
sonal appearances  in  Canada  and 
the  U.S.  following  his  regular  NBC 
program,  Oct.  11.  On  Oct.  12  he 
will  appear  at  the  Maple  Leaf 
Gardens,  Toronto,  Canada,  on  Oct. 
13,  at  the  Ottawa  Civic  Auditorium, 
Oct.  14,  at  the  Forum  in  Montreal, 
and  Oct.  15,  in  Buffalo,  N.  Y.  He 
will  return  to  Hollywood  for  his 
radio  show  of  Oct.  17. 

Eleven  -  year  -  old  radio  actress 
Anne  Whitfield,  who  appeared  on 
the  NBC  Theatre  production  of 
"Penrod"  recently,  celebrated  her 
660th  network  broadcast  and  the 
start  of  her  fifth  year  in  commer- 
cial radio  with  this  show. 


Defense  Documentary 
Planned  For  ABC  Web 


(Continued  from  Page  1) 

it  was  announced  yesterday  by 
U.  S.  Secretary  of  Defense  Louis 
Johnson. 

In  describing  the  new  public  in- 
terest series,  Johnson  said:  "This 
will  be  the  initial  network  radio 
series  produced  by  the  Department 
of  Defense  to  give  the  radio  audi- 
ence an  opportunity  to  learn  about 
the  latest  developments  and  ac- 
complishments in  the  realm  of  na- 
tional security." 

The  new  series,  planned  for  en- 
tertainment as  well  as  for  up-to- 
the-minute  reports  on  American 
defenses,  will  have  a  diversified 
format.  Each  week,  William  Frye, 
assistant  to  the  Secretary  of  De- 
fense, will  report  on  the  latest 
developments  in  national  military 
affairs.  In  addition,  documentaries, 
some  "live"  and  others  recorded, 
and  music  of  the  armed  forces 
will  be  presented. 

New  Technique  Planned 

The  "documentary"  spot  contem- 
plated for  the  program,  the  an- 
nouncement stated,  "promises  to 
be  such  a  new  technique  that  the 
term  'documentary,'  borrowed  to 
describe  it,  falls  short.  A  pure  ex- 
periment in  radio  broadcasting, 
these  episodes  will  take  listeners 
into  the  world  of  the  present  and 
future  of  our  armed  services." 

Planned  for  early  presentation 
in  the  series  are  conversations  with 
parachutists,  jet  plane  pilots  and 
the  "guinea  pigs"  of  the  services 
who  are  working  and  testing  the 
untried  devices  to  be  used  in  the 
future. 


Takes  KCBS  Post 

Appointment  of  William  Cullen- 
ward  as  manager  of  Press  Informa- 
tion of  KCBS,  Columbia-owned  sta- 
tion in  San  Francisco,  was  announ- 
ced yesterday.  Cullenward  formerly 
was  promotion  manager  of  the  San 
Francisco  Call-Bulletin,  manager  of 
the  'Frisco  News  Bureau  of  the 
Chicago  Sun  and  News  Bureau  man- 
ager for  Trans  World  Airlines. 


New  ET  Series  Planned 

Arrangements  have  just  been  com- 
pleted between  John  J.  Anthony 
and  Charles  Michelson,  Inc.  for  the 
production  of  a  new  5-per-week, 
across  the  board  quarter-hour  trans- 
cribed series  entitled  "Your  Prob- 
lem, Please,"  featuring  Anthony. 
The  programs  will  be  released  for 
local  sponsorship  by  the  Michelson 
firm  on  October  17th. 


SOUTHWEST 


FRED  NAHAS,  exec  veepee  of 
KXYZ,  Houston,  is  back  from 
Hollywood  where  he  completed 
arrangements  for  a  flock  of  film- 
notables  to  make  personal  appear- 
ances at  the  Dec.  17th  Shamrock 
Charity  Bowl.  Rice  Stadium  will 
be  the  scene  of  the  tilt  which  will 
match  the  professional  champion 
team  against  an  all-star  team  of 
the  All-American  Conference. 

The  title,  "Tomorrow's  History," 
used  for  the  Shell  Oil  across  the 
board  6: 15  p.m.  news  on  KXYZ, 
Houston,  gets  further  use  when 
newscaster  Fred  Nahas  expands  his  1 
activities  and  becomes  a  regular 
columnist  in  the  15  Citizen  News- 
papers distributed  to  every  home 
in  Houston.  Nahas  takes  on  this 
additional  chore  to  fill  in  his  spare 
time  while  functioning  as  exec 
veepee  of  KXYZ,  newscaster,  chief 
barker  of  the  Variety  Club  Houston 
Tent,  and  Ambassador  at  large  for 
oil  millionaire  Glen  McCarthy  and 
the  fabulous  Shamrock  Hotel. 

Dave  Rubinoff,  violinist  who  is 
widely  known  for  his  air  appear- 
ences,  is  scheduled  to  make  series 
of  personal  appearances  throughout 
the  state  opening  at  Wichita  Falls, 
Nov.  15;  Houston,  Nov.  22;  Orange, 
Nov.  23;  San  Antonio,  Nov.  29,  and 
Dallas,  Dec.  2. 

Tourists  entering  Mexico  by  pri- 
vate car  may  not  take  portable  ra- 
dios with  them,  according  to  an  an- 
nouncement made  here  by  the  Mexi- 
can Government  Tourist  Bureau. 
The  portable  radio  may  be  declared 
at  the  border  along  with  the  auto. 
Any  tourist  who  takes  a  radio  with 
him  will  be  expected  to  bring  it 
back  when  he  returns  to  this  coun- 
try. The  ban  on  such  radios  hereto- 
fore in  effect  was  intended  to  pre- 
vent smuggling  across  the  border. 
Tourists  going  by  train,  airplane  and 
bus  will  not  be  permitted  to  carry 
radios  across  the  border  as  there  is 
no  way  for  customs  to  check  them. 


HENRY  GREENFIELD,  Mg  Director  N.Y.I9 


Section  of  RADIO  DAILY,  Thursday,  October  6,  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


SAG  HINTS  WITHDRAWAL  FROM  4-A 


TELE  TOPICS 


IN  ITS  ATTEMPT  to  bring  viewers  a 
glimpse  of  the  legitimate  theater,  "To- 
nite  On  Broadway"  succeeds  admirably. 
To  accomplish  this  the  program  uses  a 
reportorial  approach  which  manages  to  get 
across  the  glamor  and  excitement  of  the 
stage.  This  very  approach,  however,  does 
not  bring  the  show  off  to  best  advantage. 
On  the  opener  on  CBS  this  week  were 
three  numbers  from  the  hit  revue,  "Lend 
An  Ear."  All  brought  refreshing  new  enter- 
tainment into  the  living  room  and  were 
very  effective  trailers  for  the  show.  But 
because  the  cameras  were  merely  report- 
ing on  the  entertainment  offered  by  an- 
other medium  the  show  was  not  presented 
as  well  as  it  might  have  been  in  a  studio. 
Such  a  move,  however,  would  entail  virtu- 
ally insurmountable  problems  such  as  the 
cost  of  moving  scenery,  etc.  Pickups, 
therefore,  had  to  be  remotes,  and  under 
the  circumstances  producer-director  Mar- 
tin Gosch  turned  in  a  fine  job.  .  .  .  While 
speeches  in  the  middle  of  a  show  are  not 
exemplary  programming,  the  intermission 
talks  by  Dick  Walsh,  IA  prexy;  Richard 
Rodgers,  and  Esso  chief  M.  J.  Rathbone 
were  explanatory  and  happily  brief.  .  .  . 
John  Mason  Brown  is  the  commentator  and 
Robert  Sylvester  does  adaptations.  Esso 
animated  commercials  neatly  combined 
entertainment  and  sales  plug.  Marschalk 
&  Pratt  is  the  agency. 


CRANK  MULLEN,  former  NBC  veepee 
'  and  now  consultant  for  WPIX,  will 
represent  Jerry  Fairbanks  Productions  in 
this  week's  meetings  between  TV  film 
producers  and  the  AFM.  Mullen  will  have 
full  authority,  Fairbanks  said,  to  act  for 
the  film  company  in  discussions  of  wage 
scales  for  musicians  recording  for  video 
films.  .  .  .  ABC  has  taken  first  option  for 
AM  and  TV  on  Roger  Kay's  new  comedy 
series,  "Everything  For  Angela,"  starring 
Mady  Christians.  .  .  .  Pulse,  Inc.,  will  pub- 
lish future  editions  of  its  New  York  video 
audience  report  in  a  pocket  size  edition. 
.  .  .  John  Facenda,  Philadelphia  newsman, 
has  started  a  new  series  on  WCAU-TV 
for  Bonafide  Construction  Co.,  through 
Gresh  Cr  Kramer  agency. 


TBA  ESTIMATES  a  total  audience  of  be- 
'  tween  17  and  20  million  viewers  for 
the  World's  Series,  based  on  an  estimated 
2,000,000  receivers  in  the  29  cities  carry- 
ing the  games,  with  an  average  of  eight 
to  ten  persons  per  set.  .  .  .  Most  nebulous 
tie-in  of  the  week  has  the  Three  Flames, 
sensational  vocal  and  instrumental  group, 
doing  a  guest  shot  on  WPIX  Saturday 
nite  in  connection  with  Fire  Prevention 
Week.  According  to  the  WPIX  handout, 
their  appearance  was  arranged  through  the 
N.  Y.  Fire  Department  division  of  fire  pre- 
vention. 


Raytheon  Plea  Warns 
Of  Relay  'Monopoly' 

Washington — With  most  of  the 
major  interested  parties  asking  for 
postponement,  Raytheon  this  week 
called  upon  the  FCC  to  make  it 
clear  that  it  does  not  plan  to  award 
the  American  Telephone  and  Tele- 
graph Company  "an  illegal  mono- 
poly" in  intercity  TV  relaying.  The 
company  is  anxious  to  go  ahead 
with  its  own  private  plans  for  TV 
relay,  it  said,  pointing  out  that  its 
equipment  is  already  in  use  be- 
tween Cincinnati  and  Dayton. 

Philco,  DuMont  and  TBA  all 
asked  for  delay  of  the  due  date 
for  their  comments,  asking  continu- 
ance from  Monday  of  this  week  to 
October  24. 

Raytheon  was  alarmed  at  a  Com- 
mission statement  last  month  warn- 
ing that  TV  relay  will  eventually 
be  an  operation  for  common  car- 
riers and  that  others  interested  in 
manufacturing  relay  equipment  or 
setting  up  a  system  would  do  well 
to  plan  for  early  amortization  of 
their  investment.  Instead,  said  Ray- 
theon, let  it  now  be  understood 
that  "all  of  the  frequencies  now 
available  for  common  carrier  or 
for  private  TV  intercity  relay  be 
made  available  for  assignment  to 
both  types  of  service  in  the  dis- 
cretion of  the  Commission  on  an 
individual  case  basis." 

The  Commission  proposal  looking 
toward  eventual  closing  out  of  pri- 
vate relay  facilities  "is  a  very  seri- 
ous finding,"  said  Raytheon,  calling 
for  assurance  from  the  Commission 
that  it  will  not  aid  in  the  consum- 
mation of  the  "monopolistic  intent" 
of  the  Bell  System. 


Film  Theater  'Series' 
Draws  Near  Capacity 

More  than  3,500  cheering  base- 
ball fans  comfortably  seated  in 
Brooklyn's  Fabian  Fox  Theater  saw 
the  first  game  of  the  World  Series 
on  the  silver  screen  of  the  4,060- 
seat  movie  house  via  television. 
The  audience  included  a  goodly 
number  of  exhibitors,  radio  and 
video  officials  studying  reception 
and  reaction  to  the  show. 

During  the  first  few  innings  of 
the  game,  the  image  was  received 
via  microwave  relay  from  the 
AT&T  Building  to  the  theater,  but 
when  bugs  appeared  in  this  recep- 
tion, a  switch  was  made  to  an  off- 
the-air  pickup  from  DuMont's 
WABD.  The  latter  picture  had 
newsreel  quality. 


Chicago — With  2,300  viewers  prac- 
tically filling  the  2,600-seat  State- 
Lake  Theater  of  B.  &  K.,  theater 
television  was  inaugurated  here 
yesterday  with  the  World  Series  as 
the  featured  attraction. 

Boston — Bostonians,  despite  their 
disappointment  at  the  failure  of 
their  Red  Sox  to  cop  the  pennant, 
filled  two-thirds  of  the  1,800-seat 
Pilgrim  Theater  to  witness  the 
World  Series  via  video. 


Scranton,  Pa.  —  Instantaneous 
showing  of  the  World  Series  via 
television  was  featured  here  yester- 
day .at  the  West  Side  Theater,  a 
Comerford-Publix  house.  The  1,800- 
seat  theater  was  more  than  half 
filled  by  the  1,050  patrons  who  paid 
30  cents  each  for  the  privilege,  all 
proceeds  going  to  charity. 


CBS-Type  Color -Video  Set 
To  Sell  For  $220-Goldmark 


(Continued 

mark  said,  on  technical  analysis 
and  on  the  basis  of  RCA  testimony, 
"appear  to  me  to  present  enormous 
problems  which  must  be  solved 
within  reasonable  limits  of  cost  and 
operating  dependability." 

"If  either  RCA  or  CTI  can  dem- 
onstrate that  they  have  found  sat- 
isfactory solutions  at  reasonable 
cost  to  all  the  problems  which  seem 
to  confront  their  system,"  he  add- 
ed, "I  assure  you  I  will  be  the  first 
to  congratulate  them.  My  position 
in  this  matter  is  made  considerably 
more  difficult  because  of  the  fact 
that  the  RCA  presentation  hinted 
at  no  problem  in  the  system  what- 


from  Page  1) 

soever.  Since  RCA  failed  to  point 
out  its  own  potential  problems — 
even  those  concerning  which  the 
Commission  notice  called  for  in- 
formation— I  think  it  may  be  help- 
ful to  the  Commission  if  I  attempt 
to  point  them  out." 

Explains  System 
Enumerating  the  advantages  of 
the  operating  CBS  color  system, 
Goldmark  noted  that  the  Columbia 
system  "is  not  inherently  either 
a  mechanical  or  an  all-electronic 
system.  It  may  be  either  or  it  may 
be  a  combination  of  both,  depend- 
ing on  the  apparatus  which  is 
found  most  desirable  to  use." 


Says  It  Will  Not 
Be  Forced  into 
TV  Authority 

The  Screen  Actors  Guild  yester- 
day announced  that  it  will  refuse 
to  allow  its  members  "to  be  forced 
to  join  a  new  union  and  pay  ad- 
ditional dues  in  order  to  work  in 
motion  pictures  used  in  television." 
The  union  also  notified  other  mem- 
bers of  the  AAAA  that  it  "will 
fight  on  all  fronts  against  a  pro- 
posed raid  on  the  Guild's  film  juris- 
diction." 

Statement  was  read  into  the 
minutes  of  a  meeting  of  the  AAAA 
international  board  early  yesterday 
morning  as  the  day  and  night 
session  recessed  indefinitely. 

SAG  said  that  if  AAAA  went 
along  with  present  plans  and  estab- 
lished the  proposed  Television  Au- 
thority with  jurisdiction  over  films, 
SAG  would  probably  withdraw 
from  the  parent  organization. 

SAG  appealed  to  the  live  talent 
unions  not  to  declare  jurisdictional 
war  against  the  motion  picture 
talent  unions,  and  offered  to  make 
an  agreement  for  (1)  complete 
cooperation  with  any  existing  talent 
union  selected  to  handle  live  shows, 
and  (2)  complete  membership  in- 
terchangeability  for  television  so 
that  no  member  of  any  talent  union 
would  be  required  to  pay  addi- 
tional dues  in  order  to  work  in 
either  live  TV  or  films  made  for 
tele. 

In  a  vigorous  attack  on  the  basic 
concept  of  a  "Television  Authority," 
which  it  declared  to  be  "aptly 
named,"  the  Guild  statement  said 
the  Guild  "sees  clearly  an  attempt 
to  build  a  new  empire  wielding 
control  over  all  actors." 

SAG  ended  its  statement  with  a 
warning  that  if  the  other  talent 
unions  should  reject  its  offer  of 
cooperation  and  interchangeability 
and  should  seek  to  take  from  the 
Guild  part  of  its  motion  picture 
jurisdiction  in  order  to  give  it  to 
the  proposed  new  union,  "Tele- 
vision Authority,"  the  Guild  would: 

"1.  Marshal  its  full  strength  and  that 
of  all  its  members,  including  all  motion 
put ure  stars,  to  resist  the  raid  on  the 
Guild  jurisdiction. 

"2.  Wage  an  all-out  campaign  to  expose 
the  pitfalls  toward  which  all  performers 
are  being:  led  through  creation  of  the  pro- 
posed new   union  Television  Authority. 

"3.  Refuse  to  obey  any  orders  of  the 
Four-A's  Board  that  are  based  on  an  at- 
tempt to  split  the  Guild's  jurisdiction  and 
infringe  on  the  Guild's  contractual  re- 
sponsibilities to  its  members  and  then- 
employers. 

"4.  Make  whatever  alliances  the  Guild 
deems  necessary  to  defend  the  lights  ol 
its  members  In  the  field  of  motion  pictures. 

";">.  Reserve  it»  right  to  ask  the  Guild 
membership  to  instruct  the  Guild's  Hoard 
of   Directors   as   to   whether  the  members 

desire  sag  to  continue  :i*  a  branch  of 
the  Four-A's." 


PLUG  T  U  n  ES 


RADIO  DAILY: 


Thursday.  October  6.  1949 


On  Records  and  Transcriptions 

TELL  ME  WHY 

RYTVOC,  Inc. 

1585  Broadway       New  York  19,  N.  Y. 


WHERE  ARE 
YOU  BLUE  EYES? 

Recorded  on  RCA-Victor  #25-1134 

KNICKERBOCKER  MUSIC  PUB.  INC. 

1619  Broadway  New  York,  N.  Y. 


You'll  LUV  this  novelty! 

IT  MUST  BE  L  U  V 

MANOR  MUSIC  COMPANY 

1619  Broadway  New  York  City 


Nothing  Can  Stop  This! 

"FOREVER  WITH  YOU" 

by  the  writer  of  "My  Happiness" 
FORSTER    MUSIC    PUB.,  INC. 

1619  Broadway,  New  York  19,  N.  Y. 
216  S.  Wabash  Avenue,  Chicago  4,  III. 


A   HIT   Is  Born! 

"BLUE  FOR  A  BOY- 
PINK  FOR  A  GIRL" 

Vaughn  Monroe  on  RCA-Victor 

Al  Galileo  Music  Co.  Inc. 

501  Madison  Ave.,  New  York,  N.  Y. 


A  Beautiful  Lullaby! 

HUSH  LITTLE  DARLIN' 

MICHAEL  MUSIC  CO.,  INC. 

1619  Broadway  New  York,  N.  Y. 


Terrific  in  England! 

"IN  A  SHADY  NOOK" 
(By  A  Babbling  Brook) 

STASNY  MUSIC  CO. 

1619  BROADWAY      NEW  YORK  CITY 


THAT  LUCKY 
OLD  SUN 


recorded  and  featured  by 

■01  HOUSTON   M-G-M 

FRANK  IE  LAINE   Mercury 

DEAN  MARTIN   Capitol 

VAUGHN  MONROE   Victor 

SARAH  VAUCHAN  Columbia 


ROBBINS  MUSIC  CORPORATION 


WORDS  ami  MUSIC 


By  PINKY  HERMAN 


•  •  •  TIN  PAN  ALLEY  OOPS:— Several  weeks  ago  this  scribbler 
went  all  out  on  "That  Lucky  Old  Sun,"  penned  by  two  tunesters,  Beasley 
Smith,  musical  director  of  WSM,  Nashville,  Tenn.,  and  Haven  Gillespie 
.  .  .  the  Robbins  ditty  has  forged  to  the  front  so  quickly  that  it  climbed 
aboard  the  Hit  Parade  last  Saturday  in  record  time.  .  .  .  Abe  Olman. 
Murray  Baker  and  their  staff  rate  a  low  bow  for  an  ace  promotion 
job.  ...  •  Composer  Elmo  Russ  has  written  a  play,  "7-0-6-3  Zero," 
which  will  be  presented  by  Thalia  and  Mel  Pommany  at  the  St.  Francis 
Xavier  Theater  in  New  York.  Oct.  20  and  21  .  .  .  theme  is  based  on 
Atomic  Power.  ...  •  "Kishwaukee  Jack"  Harmer,  one  of  the  stem's 
best-liked  contactmen,  is  back  on  the  big  apple  after  a  year  in  Holly- 
wood .  .  .  he's  still  touting  'Uncle'  Will  Rossiter's  catalogue  with  special 
emphasis  on  "You  Haven't  Changed,"  penned  by  W.  R.  Williams.  .  .  . 

•  Arthur  Henley,  scripter  for  the  past  three  years  of  the  NBC  Cupid 
series,  "Honeymoon  In  New  York,"  will  soon  take  a  personal  interest 
in  this  Honeymoon  business  he's  been  hearing  (and  writing  about)  .  .  . 
the  gal's  name  is  Janet  Radskin  and  she's  with  Musical  Artists,  Inc. 
...  •  Bill  Harrington,  vocal  star  of  the  Hit  Parade,  will  make  personal 
appearances  at  Frank  Dailey's  Meadowbrook  Club,  Oct.  14th,  15th  and 
16th.  .  .  . 

it      it      it  it 

•  •  •  THE  TREND  to  out  down  large  orchestras  that 
Benny  Goodman  and  Artie  Shaw  effected  several  years  ago, 
continues  with  Alvino  Rey  and  Sam  Donahue  following  suit.  .  .  . 

•  "The  Enchanting  Touch"  of  Teri  Josefovitz  is  now  a  nitely 
feature  at  Doran's  in  Bronxville.  ...  •  You  first  read  about 
the  song  in  this  pillar  .  .  .  we're  talking  about  the  new  Rytvoc 
Music  smash  titled,  "If  I  Had  A  Million  Dollars,"  which  is  busting 
out  all  over  due  to  the  tremendous  Columbia  platter,  waxed 
by  Tony  (Pastor.  ...  •  Tedd  Lawrence  has  switched  his  disk 
jockeying  from  WDIB  to  WIN'S.  ...  #  Give  yourself  a  musical 
treat  and  listen  this  Saturday  at  6:30  P.M.  EST,  to  Abram  Chasin's 
"Period  Suite"  which  will  be  preemed  by  the  NBC  Symphony 
Orchestra,  conducted  by  Milton  Katims.  ...  o  Eddie  Chase, 
CKLW  deejay,  has  acquired  six  washboards  used  by  his  band 
and  autographed  by  Spike  Jones,  which  Eddie  will  give  away 
next  week  (the  tie-in  song  will  probably  be  "Don't  Cry  Joe" 
(lather  go  lather  go  lather  go).  ...  •  To  us  the  new  Laurel 
Music  number,  "Give  Me  Your  Hand,"  cleffed  by  Dorothy  Stewart, 
is  a  combination  of  "Oh,  Promise  Me"  and  "Because."  .  .  .  The 
beautiful  composition  should  take  its  place  up  there  with  the 
standards.  ...  •  WHOM  staffers  Ralph  Constantine  and  Harry 
Cooper  have  collabbed  on  a  song  titled,  "Funny  About  A  Dame." 
(Now  all  they  have  to  do  is  get  it  published.)  ...  •  An  ET, 
plugging  the  sale  of  Christmas  Seals,  has  just  been  cut  with 
Hu  Chain,  scripter  and  producer,  Raymond  Massey,  narrator, 
and  Ben  Ludlow,  composer  of  special  original  music  and 
conductor.  .  .  . 

it       it       it  it 

•  •  •  ON  AND  OFF  THE  RECORD:— Columbia  should  do  well 
with  the  new  Frankie  Carle  pairing  of  "Vieni  Su"  and  "I  Want  You  To 
Want  Me."  .  .  .  Thrush  Marjorie  Hughes  comes  up  with  a  smooth  vocal 
effort  on  both  sides  resulting  in  a  biscuit  that  deejays  and  juke  box 
ops  will  latch  on  to.  .  .  .  •  Snooky  Lanson  has  been  signed  to  warble 
on  London  Records.  .  .  .  Beasley  Smith  will  handle  the  orchestral  chores 
for  the  Nashville  lark.  ...  •  A  local  disk  jockey  happened  across 
an  old  Lee  Morse  platter  of  "Careless  Love"  and  spinned  it  several 
times  .  .  .  result  was  a  tied-up  switchboard  and  a  Decca  re-issue  of 
the  platter.  ...  •  Radiolite  Merrill  Joel's  narration  for  the  new 
kidisks,  "Peter  and  the  Wolf,"  "Nutcracker  Suite"  and  "The  Nightingale 
and  the  Tin  Soldier"  (Magic  Tone  Records)  is  story-telling  at  its  best. 
...  •  Deejay  Don  Larkin  of  WAAT,  is  one  of  the  writers  of  the 
ditty,  "The  Game  Of  Broken  Hearts,"  which  is  making  so  much  noise 
for  the  new  platter  firm.  Dart  Records. 


PLUG  TUDES 


Climbing  Fast! 

I  DON'T  SEE  ME  IN 

YOUR  EYES  ANYMORE 

Laurel  Music  Co. 
1619  Broadway  New  York  City 


SOME  DAY 

(You'll  Want  Me  To  Want  You) 

DUCHESS  MUSIC  CORPORATION 


Making  Our  Debut  With  A  Hit! 

"A  NEW  SHADE  OF  BLUES" 

MAYPOLE  MUSIC  CO. 

22  F.  67th  St.        New  York  City 
Phone:  REgent  7-4477 


I  WISH  I  KNEW 

Should  step  right  out  in  front — 
Just  recorded  for  RCA-VICTOR 
by  DOLPH  HEWITT 

ADAMS,  VEE  &  ABBOTT,  Inc. 

216  S.  Wabash  Ave.       Chicago  4,  III. 


My  Heart  Goes  With  You 

by  Thomas  G.  Methon 
—  ♦         ♦  — 


JAMES  MUSIC,  Inc. 

1650  Broadway       Room  709       N.  T.  C. 


Brand  New  Novelty! 

"If  I  Had  A 
Million  Dollars" 

(I  Would  Give  It  All  to  You) 

TONY  PASTOR'S 

Sensational  COLUMBIA  Record 
#38577 

RYTVOC,  Inc. 

1585  Broadway      New  York  19,  N.  Y. 


Or\  /         r  ^ 

I  '  II 

I  I     I  Mi 

The  National  Daily  Newspaper  of  Commercial  Radio   and  Television 


VOL.  49,  NO.  5 

NEW  YORK,  FRIDAY,  OCTOBER  7,  1949 

TEN  CENTS 

SPOT  SPOKESMAN  HITS  P.  I.  DEALS 


CBS  Demonstrates 
Color-On-Network 


Washington  Bureau  of  RADIO  DAILY 

Washington — CBS  demonstrated  a 
sample  color  video  network  to  the 
FCC  yesterday,  sending  color  pic- 
tures over  a  470-mile  circuit  with 
little  or  no  loss  in  quality.  Using 
existing  facilities  between  Washing- 
ton, Baltimore  and  New  York,  the 
web  used  microwave  relay  on  the 
leg  to  Baltimore  and  the  AT&T  co- 
axial cable  to  New  York. 

The  FCC  viewed  the  CBS  demon- 
stration in  a  large  ballroom  of  the 
Carlton  Hotel.  The  programs  origin- 
ated in  a  studio  setup  in  a  parlor 

(Continued  on  Page  7) 

Several  Bidders  Of  Record 
For  WHOM  In  N.  Y.  C. 


Although  several  offers  have  been 
made  for  the  physical  equipment 
and  wave  length  of  WHOM,  New 
York  Italian  language  station,  no 
deal  has  yet  been  consummated  for 
the  station,  according  to  Gene  Pope, 
general  manager  of  the  station.  The 
Pope  interests  recently  acquired 
WINS,  the  Crosley  50,000  watter  in 
New  York,  and  plan  to  switch  the 
WHOM  call  letters  to  WINS  if  the 
deal  is  sanctioned  by  the  FCC. 


Lou  Holtz  Disc  Series 
Sold  To  Twelve  Stations 


Charles  Michelson,  Inc.  has  been 
named  to  handle  distribution  of  the 
five-minute  transcribed  comedy  ser- 
ies, "The  Lou  Holtz  Laugh  Club," 
which  has  been  ordered  by  twelve 
stations  to  date. 

The  initial  station  list:  KPHO, 
Phoenix,  Ariz.;  WLAD,  Danbury, 
Conn.;  KOWL,  Santa  Monica,  Cal.; 
(Continued  on  Page  3) 


Polio  Contribution 

Louisville,  Ky.— WHAS  pre- 
sented the  National  Foundation 
for  Infantile  Paralysis  with  a 
$12,746.17  check  representing 
contributions  made  by  listeners 
to  a  "Polio  Dollar  Day"  recently 
conducted  by  the  station.  The 
presentation  was  made  by  Victor 
A.  Sholis,  director  of  WHAS,  to 
Warren  Coss,  director  of  fund- 
raising  for  the  Foundation. 


TV  Trouble 

Eddis  McClarence,  Brooklyn 
baseball  fan,  turned  up  at  the 
Yankee  Stadium  for  the  Yankees- 
Dodger  game  yesterday  carrying 
a  portable  TV  receiver.  Mc- 
Clarence had  picture  trouble  from 
his  seat  high  in  the  left  field 
reserved  section  and  ended  up 
watching  the  game  without  bene- 
fit of  video.  He  later  traded  the 
receiver  for  two  tickets  to  the 
Saturday  game  at  Ebbet's  Field. 


Reserve  Judgment 
On  8MB,  Brorby  Asks 


Reporting  on  the  present  status  of 
the  Broadcast  Measurement  Bureau 
at  Wednesday's  4-A  Eastern  Council 
meeting  in  New  York,  Melvin  Bror- 
by, vice  -  president  of  Needham, 
Louis  &  Brorby,  and  a  BMB  direc- 
tor, declared  that  "...  any  doubt- 
ing Thomases  should  obviously  wait 
until  they  see  Study  Number  2  be- 
fore coming  to  any  further  conclu- 
sion about  BMB's  future." 

He  continued:  "Before  anybody 
(Continued  on  Page  2) 


New  Variety  Show  Sold 
To  Kellogg  Co.  On  WCBS 

A  new  audience  participation 
show,  "Mother  Knows  Best,"  will 
start  on  WCBS,  New  York,  Oct.  8, 
5:30-6  p.m.,  on  behalf  of  the  Kel- 
logg Co.,  of  Battle  Creek,  Mich. 

Warren  Hull  will  serve  as  mc  of 
the  show,  which  combines  variety 
with  a  telephone  giveaway  twist. 
Kenyon  &  Eckhardt  is  the  agency. 


NARSR  President  Tells  Broadcasters 
That  Cut  Rates  And  Per  Inquiry 
Deals  Are  Poor  Business 


Would  Abolish  Fees 
On  Canada  Receivers 


Montreal— Abolition  of  radio  li- 
cense fees  was  advocated  in  the 
Canadian  House  of  Commons  by 
Don  Brown,  Liberal  member  for 
Essex  West. 

Brown  said  the  present  method 
of  collecting  the  money  to  operate 
the  CBC  is  unequal,  unfair  and 
unjust.  He  quoted  statistics  which 
he  said  show  that   between  one- 

(Continued  on  Page  3) 


Bakery  Signs  "Ranger" 
On  ABC  Regional  Net 

American  Bakeries  Company  of 
Atlanta,  Ga.,  marking  its  first  use 
of  a  regional  tele  network,  will 
sponsor  the  ABC  telecast  of  the 
"Lone  Ranger"  over  five  stations  in 
the  Southeast  under  a  104-week 
contract  starting  immediately. 

In     mid  -  1949,     the  American 

(Continued  on  Page  2) 


Cites  FCC  Restrictions 
On  Non-Profit  Stations 


Urbana  -  Champaign,  111.  —  Total 
broadcasting  time  of  non-commer- 
cial stations  in  the  U.  S.  amounts  to 
only  one  per  cent  of  the  total  com- 
( Continued  on  Page  2) 


Thornburgh  Is  Optimistic 

About  Radio-TV  Business 


Declaring  that  radio  will  justify 
its  rates  for  many  years  to  come. 
Donald  Thornburgh,  president  of 
WCAU,  Philadelphia,  told  the  Radio 
Executives  Club  at  the  Hotel  Roose- 
velt yesterday  that  medium  would 
have  a  profitable  year  despite  the 
inroads  of  television. 

"I'm  optimistic  about  business 
both  in  the  radio  and  television 
fields,"  Thornburgh  said.  Radio  will 
continue  to  be  profitable  and  some 


television  stations  should  be  show- 
ing a  profit  within  the  next  twelve 
months. 

Thornburgh  declared  radio  has 
been  given  a  stimulent  the  past 
months  by  the  shift  of  names  and 
programs  on  the  networks.  He  also 
pointed  to  the  heavy  web  billings 
for  fall  and  winter  and  said  that 
major  independent  stations  through- 
out the  country  had  experienced  a 
(Continued  on  Page  3) 


Birmingham,  Ala.  —  Radio 
stations  that  will  stay  in  busi- 
ness, now  that  the  broadcast 
industry  has  reached  matur- 
ity and  faces  a  radical  period 
of  growth  and  change,  are 
"the  ones  that  provide  the 
best  programs  and  operate 
under  the  best  business  prin- 
ciples,"  Frank   M.  Headley, 

(Continued  on  Page  3) 

BMI'sKaye  To  Talk 
At  Radio  Institute 


New  Brunswick,  N.  J. — Sydney  M. 
Kaye,  vice-president  and  general 
counsel  of  Broadcast  Music,  Inc., 
will  be  the  principal  speaker  at  the 
banquet  tonight  of  the  second  an- 
nual Radio  Institute,  being  held  by 
the  New  Jersey  Broadcasters'  Assn. 
on  the  Rutgers  University  campus. 

Sixty  broadcasters  are  attending 
the  parley,  which  opens  this  after- 
noon and  will  conclude  with  a  lun- 

( Continued  on  Page  3) 

Special  Columbus  Day 
Program  Set  By  ABC 

A  special  public  interest  program, 
"They  Met  the  Boat,"  starring  Rob- 
ert Young  and  Linda  Darnell  in  the 
title  roles  of  Christopher  Columbus 
and  Queen  Isabella  of  Spain,  respec- 
tively, will  be  broadcast  by  ABC 
(Continued  on  Page  2) 


Benefit  Meet  Today 

The  production  committee  ior 
the  16th  annual  "Night  of  Stars" 
will  hold  its  first  meeting  today 
at  4  p.m.  in  the  Paramount  board 
room,  1501  Broadway.  New  York, 
under  the  chairmanship  of  James 
Sauter.  Proceeds  of  the  "Night  of 
Stars"  benefit  show,  to  be  held 
in  Madison  Square  Garden  on 
Nov.  14,  will  go  to  the  United 
Jewish  Appeal. 


2 


RADIO 


DAILY 


Friday,  October  7.  1949 


Vol.  49,  No.  5      Friday,  Oct.  7,  1949      10  Cts. 


JOHN  W.  ALICOATE     :     :  Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :   Business  Manager 


Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicoate, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily. 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Cable  address :  Radaily,  New  York. 


WEST  COAST  OFFICES 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older,  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
360  No.   Michigan  Ave. 
Phone:  Randolph  6-6650 
Phone:  Riverside  5491 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
>mder  the  act  of  March  3,  1879. 


 FINANCIAL^ 

NEW  YORK  STOCK  EXCHANGE 

Net 

High    Low    Close  Chg. 

ABC    1%     75/8     75/8  —  ye 

Admiral  Corp   261/8    25'/4    253/8  —  % 

Am.  Tel.  &  Tel....  143%  143V8  143'/4  +  % 

CBS  A    22l/4    22       22      —  1/2 

CBS  B    22%    22%    22%  +  % 

Philco    32%    31  Vi    31%  —  3/8 

RCA  Common  12V2    12%    123/8  —  % 

RCA  1st  pfd  73%    73       73     —  l/2 

Stewart- Warner  ...  12%    12%  12%   

Westinghouse    26V2    26%    26'/4  +  % 

Westinghouse  pfd..  97'/2  97%  97%  —  % 
Zenith  Radio    283^    28'/4    28%  —  % 

NEW  YORK  CURB  EXCHANGE 

Hazeltine  Corp.   ..  13%    13%    13%  +  % 

Nat.  Union  Radio.  .     3         23^      234  —  l/4 
OVER  THE  COUNTER 

Bid  Asked 

DuMont  Lab                                14  15 

Stromberg-Carlson                         113/4  13 


Cites  FCC  Restrictions 
On  Non-Profit  Stations 

(Continued  from  Page  1) 

mercial  time  on  the  air,  according 
to  Dallas  W.  Smythe,  professor  of 
economics  at  the  University  of  Illi- 
nois, and  member  of  the  university's 
Institute  of  Communications  Re- 
search. 

Smythe  blames  this  situation  "pri- 
marily" on  "FCC  restrictions."  His 
views  are  stated  in  an  inventory  of 
radio  programming  by  educational 
broadcasters,  based  on  a  survey  of 
activities  by  members  of  the  Nation- 
al Assn.  of  Educational  Broadcast- 
ers. Among  other  restrictions,  aside 
from  time  limitations,  he  cited  the 
fact  that  no  educational  broadcaster 
is  licensed  to  use  more  than  5-kw 
of  power. 


Series  In  Spanish 

A  play-by-plory  account  in 
Spanish  of  the  World  Series 
"beisbol"  classic  is  being  sent  to 
Latin  America  via  shortwave  by 
a  team  of  Puerto  Rican  broad- 
casters, Rene  Canizares  and 
Cuco  Conde.  The  broadcasts  are 
going  to  Puerto  Rico,  Cuba,  Santo 
Domingo,  and  the  other  Spanish- 
speaking  islands.  They  will  con- 
tinue throughout  the  Series. 


Bakery  Signs  "Ranger" 
On  ABC  Regional  Net 

(Continued  from  Page  1) 

Bakeries  Company  made  its  initial 
entry  into  the  regional  radio  net- 
work field  sponsoring  the  ABC 
broadcasts  'of  the  "Lone  Ranger" 
thrice  weekly,  over  36  stations  on 
ABC's  Southeastern  network.  Pre- 
viously, the  company  had  confined 
its  use  of  radio  to  the  spot  field, 
which  it  continues  to  use  in  certain 
markets. 

The  American  Bakeries-sponsored 
telecasts  of  the  show  will  be  seen 
over  WSB-TV,  Atlanta;  WAFM-TV, 
Birmingham;  WMBR-TV,  Jackson- 
ville; WDSU-TV,  New  Orleans; 
WTVJ,  Miami. 

Tucker  Wayne  &  Company  of 
Atlanta,  is  the  agency. 


Harold  B.  Morrill 

Lawrence,  Mass. — Harold  B.  Mor- 
rill, general  manager  of  WLAW, 
Lawrence,  Mass.,  died  Wednesday  at 
his  home  in  Arlington,  Mass.,  follow- 
ing an  attack  of  coronary  thrombo- 
sis. He  would  have  reached  his  55th 
birthday  on  October  11.  Identified 
with  the  radio  broadcasting  industry 
since  1919,  Mr.  Morrill  had  been  as- 
sociated with  the  Hildreth  &  Rogers 
Company,  owners  and  operators  of 
the  station,  for  the  past  27  years, 
serving  also  as  secretary  of  the  cor- 
poration. He  played  a  prominent 
part  in  the  establishment  of  WLAW 
which  went  on  the  air  originally  on 
December^  17,  1937,  and  succeeded 
Irving  E.  Rogers  as  general  manager 
in  August,  1946. 


Gaylord  Durham 

Hollywood — Funeral  services  were 
conducted  at  2:00  p.m.,  Oct.  5,  at 
the  Fillbach  Funeral  Home,  Bur- 
bank,  for  Gaylord  "Gene"  Durham, 
51,  who  died  of  a  heart  attack  at  his 
home,  Los  Angeles,  last  Saturday 
night.  Cremation  followed  the  fu- 
neral rites. 

Durham,  with  ABC  for  the  past 
two  years,  most  recently  in  the 
capacity  of  a  KECA-TV  transmitter 
engineer,  formerly  was  with  NBC- 
Hollywood,  'and  KFSD,  San  Diego. 

Cancer  Program  On  ABC-TV 

"A  Visit  With  The  Children," 
educational-fund-raising  film  about 
cancer  in  children,  will  appear  at 
9:00  p.m.  over  ABC  television  net- 
work on  Sunday,  October  9.  The 
film  was  narrated  by  Raymond 
Massey,  photographed  for  Memorial 
Hospital  Center,  and  produced  by 
Evan  J.  Anton  Productions,  Ltd. 


Reserve  Judgment 

On  BMB,  Brorby  Asks 

(Continued  from  Page  1) 

can  answer  the  question  of  what 
will  become  of  BMB  in  the  future, 
somebody  has  to  supply  the  answer 
as  to  how  many  additional  broad- 
casters will  support  BMB  if  they 
clearly  enough  understand  how 
much  it  is  needed,  and  if  they  them- 
selves have  full  confidence  in  its 
findings. 

'Apparently  Dr.  Baker's  conserva- 
tive, frank  handling  of  BMB  prob- 
lems at  NAB  meetings  is  helping  to 
build  that  confidence.  But  new  sub- 
scriptions are  slow  in  coming  in.  I 
will  not  say  too  much  here  about 
the  tri-partite  nature  of  the  organi- 
zation. .  .  .  In  whatever  form  BMB 
is  continued  (however)  the  princi- 
ple of  cooperative  research  with  tri- 
partite participation  should  be  pre- 
served." 

Offers  Two  Suggestions 

Brorby  offered  two  suggestions  on 
what  might  be  done  between  now 
and  Nov.  14,  one  to  agencies,  and 
the  other  to  broadcasters:  "To  the 
agencies,  I  suggest  that  you  in  the 
research  departments  get  together 
with  your  time  buyers  and  with 
your  own  agency  managements  and 
make  your  opinion  on  the  need  for 
BMB  very  plain  to  the  broadcasting 
industry. 

"For  the  broadcasters  I  have  this 
suggestion — do  not  take  definite  ac- 
tion one  way  or  another  on  BMB  at 
your  Nov.  14  meeting.  Wait  until 
Study  No.  2  has  been  published." 
He  suggested  at  that  point  the 
naming  of  a  committee  representing 
agencies,  advertisers,  and  broadcast- 
ers, "to  study  the  current  facts  of 
BMB  and  make  a  recommendation 
about  its  future." 


Special  Columbus  Day 
Program  Set  By  ABC 

(Continued  from  Page  1) 

on  Oct.  9,  7:30  p.m.,  EST,  in  ob- 
servance of  Columbus  Day  (Oct. 
12). 

The  half-hour  drama  will  be  pre- 
sented by  the  web's  Public  Affairs 
Department  in  cooperation  with  the 
Arrow  Committee  which  was  estab- 
lished to  help  rehabilitate  the  In- 
dian Nations.  Members  of  the  Com- 
mittee include  Eddie  Cantor,  Con- 
gressman Franklin  D.  Roosevelt, 
Jr.,  AFL  president  William  Green 
and  former  secretary  of  War  Patrick 
J.  Hurley.  The  radio  program  script 
will  be  written  by  Arnold  Marquis. 


Nehru  Talk  At  Columbia 
To  Be  MBS  Exclusive 

The  first  major  address  in  this 
country  by  Pandit  Nehru,  India's 
prime  minister,  will  be  aired  ex- 
clusively by  Mutual  on  Oct.  17, 
10-10:30  p.m. 

Nehru,  who  will  speak  at  Co- 
lumbia University  in  New  York 
after  receiving  an  honorary  degree, 
will  be  introduced  by  General 
Dwight  D.  Eisenhower,  president  of 
Columbia.  The  Indian  statesman  is 
due  in  the  U.  S.  on  Tuesday. 


Attention- 
Getters 

These  cute  Siamese  kittens  got 
plenty  of  attention  recently  when 
they  made  their  first  appearance 
in  a  cat  show.  We  show  them  here 
to  get  your  attention,  so  we  can 
make  a  point  about  the  attention 
advertisers  get  over  Radio  Sta- 
tion W-I-T-H  in  Baltimore. 
They  get  plenty,  too — at  real  bar- 
gain rates!  You  see,  W-I-T-H 
produces  more  listeners-per-dol- 
lar  than  any  other  station  in  town. 
This  means  that  you  can  accom- 
plish BIG  things  in  this  rich  mar- 
ket with  very  LITTLE  money. 

If  W-I-T-H  isn't  already  on  your 
list,  and  if  you're  looking  for  low- 
cost  results,  call  in  your  Headley- 
Reed  man  today  and  get  the 
whole  W-I-T-H  story. 


Baltimore  3,  Maryland 


TOM  TINSLtY,  President 
Represented  by  HeadJey-Reed 


Friday.  October  7,  1949 


RADIO  DAILY: 


Thornburgh.  At  REC, 
Sees  Business  Good 


(Continued  from  Page  1) 

peak  volume  of  spot  business  this 
year. 

Turning  to  television,  Thornburgh 
said  TV  is  in  the 
•proving  stage. 
He  forecast  that 
the  continued 
growth  of  the 
television  audi- 
ence and  the  ex- 
tension of  the 
coaxial  cables 
would  put  some 
TV  stations  in 
the  profit  col- 
umn within  the 
next  year. 
The  speaker,  sur- 
veying the  tele 


THORNBURGH 


vision  outlook  in  Hollywood,  spoke 
of  the  reluctance  of  some  of  the  ra- 
dio and  movie  names  to  get  into 
video  at  this  time.  He  cited  Jack 
Benny,  Edgar  Bergen  and  Bing 
Crosby  as  three  important  radio 
names  who  have  been  showing  some 
hesitancy  about  getting  into  TV. 

Phillip  Willkie,  son  of  the  late 
Wendell  Willkie,  was  also  heard  at 
the  luncheon.  Willkie,  a  representa- 
tive in  the  Indiana  state  legislature, 
gave  the  REC  membership  an  in- 
sight into  his  political  thinking. 

John  Karol,  president  of  REC,  an- 
nounced that  the  next  luncheon 
meeting  on  October  20  would  be  a 
television  session  with  Richard  Hub- 
bell,  TV  consultant,  presiding. 


BMI's  Kaye  Will  Talk 

At  N.  J.  Radio  Institute 

(Continued  from  Page  1) 

cheon  on  Saturday.  Members  of  the 
Program  Clinic  panel  are  J.  McCul- 
ley,  WSNJ,  Bridgeton;  Stephen  van 
Gluck,  WNJR,  Newark,  and  Edwin 
Tucker,  WKDN,  Camden.  Donald 
Meaney,  WNJR,  and  Arnold  Synder- 
man,  WKDN,  will  participate  in  the 
News  Clinic  panel. 

WDHN  and  WCTC,  both  New 
Brunswick  stations,  will  act  as  hosts 
at  a  reception  preceding  the  meet- 
ings. On  Saturday,  Harry  D.  Good- 
win, of  WNJR,  will  serve  as  chair- 
man of  a  research  clinic  at  which 
presentations  will  be  made  by  Dr. 
Sydney  Roslow,  of  the  Pulse,  Inc., 
and  Seymour  Smith,  of  Advertest. 
This  will  be  followed  by  a  Sales 
Clinic  panel,  with  Gene  Milner, 
WCAP,  Asbury  Park;  Fred  Bern- 
stein, WTTM,  Trenton,  and  Robert 
Bell,  of  WCTC,  participating. 


P.  I.  Deals  Poor  Business, 
Headley  Tells  Station  Reps 


HEADLEY 


Lou  Holtz  Disc  Series 
Sold  To  Twelve  Stations 


(Continued  from  Page  1) 

KEIO,  Pocatello,  la.;  WIMS,  Michi- 
gan City,  Ind.;  WHRV,  Ann  Arbor, 
Mich.;  KLAS,  Las  Vegas,  Nev.; 
WSRS,  Cleveland  Heights,  O.; 
WCHA,  Chambersburg,  Pa.;  KPRC, 
Houston,  Tex.;  WSSV,  Petersburg, 
Va.;  KREM,  Spokane,  Wash. 


(Continued  f 

president  of  the  National  Assn.  of 
Radio  Station  Representatives,  said 
in  a  speech  prepared  for  delivery  to- 
day before  a  meeting  here  of  the 
Alabama  Broadcasters  Assn. 

In  pointing  out 
that  broadcast- 
ing is  nearly  30 
years  old  and 
that  it  is  time, 
therefore,  "to 
put  away  chil- 
dish things," 
Headley  de- 
clared  that 
"there  is  nothing 
to  be  afraid  of." 
He  cited  the 
need  for  better 
salesmanship  on 
the  grounds  that 
radio  as  a  medium  is  to  a  large  ex- 
tent still  untried. 

Headley  decried  the  practices  of 
some  broadcasters  to,  haggle  over 
rates  with  advertisers,  to  accept  P.I. 
business  and  free  time  deals  or  to 
offer  lower  local  rates  than  those  for 
national  spot  or  network.  "Grasping 
for  business  at  less  than  card  rates 
is  juvenile,  not  the  sign  of  a  mature 
business,"  Headley  asserted,  adding 
that  what  the  advertiser  looks  for 
first  in  a  station  is  "character." 

The  NARSR  president  explained: 

"The  advertiser  is  a  big  man.  He 
operates  his  business  on  the  highest 
principles  or  it  wouldn't  endure,  and 
he  expects  to  do  business  with  you 
on  the  highest  business  principles. 
He  will  not  do  business  with  you  if 
you  cut  rates;  once  maybe,  and  then 
only  the  small  advertiser  and  his 
advertising  agency.  But  if  you  are 
subject  to  haggling,  if  you  bill  at 
rates  and  on  terms  that  are  not  fully 
published,  if  you  give  one  advertiser 
a  rate  or  terms  you  do  not  give  to 
all  advertisers,  you  automatically 
cut  yourself  off  from  the  high  prin- 
cipled, large-size  advertiser.  Noth- 
ing is  more  important  than  the  price. 
Everything  that  you  have  for  sale 
should  have  its  ticket,  known  to  all, 
violated  for  none." 

Calls  P.  I.  An  'Epidemic' 

Headley  described  the  per-inquiry 
business  as  an  "epidemic"  and 
charged  that  "Slick  operators  are 
taking  advantage  of  the  fears  you 
fostered  for  a  few  months  of  an  ap- 
proaching depression,  and  are  or- 
ganizing the  P.I.  business.  If  you 
have  a  legitimate  broadcasting  sta- 
tion, put  on  legitimate  programs, 
perform  a  legitimate  service,  there 
is  no  reason  why  you  should  indulge 
in  speculation  for  your  sales  volume. 
P.I.  business  is  speculative.  It  is 
speculative  in  the  quality  of  mer- 
chandise, the  price  charged,  and  the 
result  that  you  get  out  of  it.  The 
worst  effect  is,  of  course,  the  un- 
dermining of  your  rate  card.  If  you 
are  willing  to  do  business  on  a  spec- 
ulative basis  with  one  advertiser, 
then  all  advertisers  have  a  right  to 
figure  out  some  kind  of  a  specula- 


rom  Page  1) 

tive  deal.  A  P.I.  deal  may  bring  you 
in  a  fast  dollar,  but  it  is  unlikely  to 
contribute  to  a  sound  business. 

"Can't  we  send  out  word  now  to 
the  advertisers  and  agencies  that  we 
are  grown  up,  and  will  no  longer 
fall  for  their  free  time  propositions. 
I  was  amazed  when  one  of  the  big 
New  York  agencies  recently  mailed 
out  a  commercial  script,  asking  you 
to  put  it  on  the  air  free  of  charge 
because  they  thought  it  was  inter- 
esting, and  because  the  advertiser 
spent  some  money  on  some  stations 
for  his  other  products." 

Stresses  Need  For  Research 

In  discussing  the  need  for  con- 
tinued research,  Headley  said: 

"We  all  recognize  how  unfortu- 
nate it  is  that  some  of  our  largest 
advertisers  repeatedly  tell  us  that 
they  have  no  way  of  tracing  their 
sales  results  to  specific  advertising 
media.  They  can't  tell  whether  their 
sales  are  coming  from  magazine, 
newspaper,  or  radio  advertising.  So, 
they  have  to  go  on  faith,  and  you 
can  see  how  difficult  it  is  to  move 
the  spending  of  millions  from  media 
that  have  produced,  into  the  new 
broadcast  medium,  even  though 
we  have  a  great  mass  of  evidence 


Would  Abolish  Fees 
On  Canada  Receivers 


(Continued  from  Page  1) 

quarter  and  one-third  of  radio 
owners  in  Canada  do  not  buy  the 
$2.50  license. 

The  result  was  that  the  remaining 
two-thirds  or  three-quarters  were 
paying  for  the  upkeep  of  the  na- 
tional network. 

Brown's  idea  was  that  the  license 
fees  be  abolished  'and  that  the  money 
to  run  the  CBC  be  taken  from  fed- 
eral revenue. 


Wedding  Bells 

Bill  Lipton,  regular  member  of 
the  CBS  "Let's  Pretend"  cast  for 
the  past  11  years,  will  be  married 
to  Joan  Abbrancati,  writer  at  Young 
&  Rubicam,  on  Oct.  15. 


on  our  side.  It  is  interesting  to  note 
that  the  products  which  are  bought 
most  often  per  week,  which  rely 
upon  mass  consumer  advertising  al- 
most solely  for  their  sales  results, 
have  allocated  large  appropriations 
for  broadcast  advertising.  For  ex- 
ample, cigarettes,  soap  and  bread. 
So,  we  need  every  bit  of  evidence, 
of  research  material  that  we  can  get 
to  trace  cause  and  effect  between 
broadcast  advertising  and  producing 
sales." 


BUSHELS 
OF 
FUN 


Jack  Lacy  is  a  specialist  in  selling 
grocery  products.  Everyday  on 
BUSHELS  OF  FUN  (12:30  to  1:00 
P.M.)  Lacy  reaches  and  sells  a  large 
housewife  audience  at  home,  where 
the  budget  money  is  kept. 

Call  your  WINS-CROSLEY  sales 
office  for  participation  availabilities 
.  .  .  and  while  you're  on  the  phone 
ask  about  the  merchandising  plus 
offered  on  BUSHELS  OF  FUN. 


WINS 

50KW  NEW  YORK 


CROSLEV  BROADCASTING  CORPORATION 


. . .  /  know  Fred  Brokaw 


Y 


-ou  probably  know  him  too  if  you  are  in  this 
business.  His  many  friends  are  really  good  friends. 
I  guess  it  is  not  just  because  of  his  remarkable  per- 
sonality but  because  of  his  good,  solid  business  sense. 

I  met  him  first  a  way  back  when  he  was  a  long, 
lanky,  awkward  freshman.  We  thought  he  was 
pretty  good  material  for  our  fraternity  up  at  Cor- 
nell. One  night  we  invited  him  over  for  dinner  just 
to  "look  him  over".  Later  I  planted  myself  in  one 
of  the  upstairs  studies.  You  see  I  was  a  senior  then. 
As  our  boys  were  showing  him  the  house  they 
brought  him  in  and  conveniently  disappeared.  I 
asked  Fred  to  sit  down  and  after  some  discussion  I 
had  the  honor  of  putting  our  pledge  button  on  his 
lapel. 

After  he  graduated  he  came  to  New  York  where 
I  was  already  making  progress  in  the  advertising 
business.  He  asked  me,  "How  do  you  get  a  job  in 
this  racket  ? "  I  obj  ected  to  the  name  "racket"  because 
I  considered  the  business  pretty  important  and  liked 
to  think  it  was  a  profession.  I  gave  him  the  kind  of 
advice  a  senior  should  give  a  freshman.  Before  I 
knew  it  he  had  a  job  selling  magazine  advertising. 
He  made  quite  a  name  for  himself  and  made  friends 
who  have  never  left  him. 

Then  back  early  in  1 933  I  set  up  this  radio  repre- 
sentative business.  Looking  for  the  best  man  I  could 
find,  I  took  on  Fred  Brokaw.  At  first  he  was  useless 
or  worse.  He  couldn't  seem  to  adjust  himself  to  the 
lack  of  factual  sales  information  that  was  character- 


istic of  radio  in  those  days.  Then  he  came  into  my 
office  one  day  and  said,  "I  think  I'll  write  an  article 
about  radio."  I  said,  "You!  You  tell  me  you  know 
nothing  about  radio."  He  wrote  it  and  sold  it  to  a 
national  magazine.  Among  other  letters  one  came 
from  Deke  Aylesworth,  then  president  of  N.B.C., 
inviting  Fred  to  his  office  to  meet  John  Royall,  then 
in  charge  of  programs.  This  probably  helped  Fred 
get  his  confidence,  because  from  then  on  there  was 
no  question  about  his  success  in  the  broadcasting 
business. 

I  think  most  people  in  broadcasting  know  Fred 
Brokaw  and  share  some  of  the  feelings  I  have  for 
him.  We  have  been  working  together  now  for  six- 
teen years.  No  man  could  have  a  more  able,  more 
agreeable,  or  more  pleasant  business  partner. 

Now  Fred  is  going  to  Chicago  to  supervise  our 
activities  in  the  Middle  West  and  West  Coast.  He 
is  moving  with  his  family  and  will  make  that  his 
permanent  home.  I  know  he  will  be  welcomed  by 
his  many  old  friends  and  soon  make  many  new  ones. 
He  will  have  new  responsibilities  and  new  oppor- 
tunities. Our  vice-president  Gar  Packard  will  con- 
tinue his  very  able  work  there  as  manager.  I  will  miss 
Fred  here  in  New  York  but  his  activities  in  Chicago, 
as  resident  partner,  will  balance  our  national  organi- 
zation. I  know  Fred  Brokaw. 


Paul  H.  Raymer  Company,  Inc. 

RADIO  AND  TELEVISION  ADVERTISING 


New  York     Boston      Detroit      Chicago      Hollywood     San  Francisco 


RADIO  DAILY 


Friday.  October  7.  1949 


CHICAGO 


By  HAL  TATE 

SEEN  on  Michigan  Boulevard  this 
past  week  were  Bob  Livingston, 
WBBM  sales  representative  in  New 
York  City,  and  Wendell  Campbell, 
general  manager  of  KMOX-CBS  in 
St.  Louis. 

Ben  Park,  producer  of  the  "It's 
Your  Life"  show,  announced  the 
formation  of  The  Documentary 
Company,  a  radio  package  produc- 
ing and  consulting  service.  Headed 
by  Park,  the  concern  plans  to  deal 
mainly  with  radio  and  television 
shows  based  on  "real  life"  subject 
matter.  Packages  are  now  available 
for  both  radio  and  television.  The 
"It's  Your  Life"  show,  produced  by 
Park  for  the  Chicago  Industrial 
Health  Association,  and  sponsored 
by  Johnson  &  Johnson  over  WMAQ, 
is  an  example  of  "real  life"  subject 
matter.  Don  Herbert,  co-producer 
and  interviewer  of  "It's  Your  Life," 
has  been  named  executive  producer 
for  this  new  company,  and  John 
Leonard,  tape  editor  of  "It's  Your 
Life"  will  be  a  writer-producer  for 
the  firm. 

Congratulations  are  in  order  for 
Mr.  and  Mrs.  George  Ramsby  on 
the  birth  of  a  daughter,  Heidi  Lynn, 
born  Monday,  September  26  at  St. 
Joseph  Hospital.  No  lullaby  prob- 
lem in  this  family,  as  George  is  a 
staff  musician  and  vocalist  at 
WBBM. 

Hundreds  of  letters  are  pouring 
into  WBBM,  in  appreciation  for  the 
first  broadcast  of  "Traffic  Jam,"  first 
heard  on  Sept.  9.  The  program  dis- 
cusses Chicago's  motoring  problems 
and  ways  to  improve  it. 


S)end  i3irtkda 


'J 


e tiny  5 


October  7 
Marjorie  Carrall     Charles  Pekor 
Andy  Devine  Frances  Moore 

Alfred  Wallenstein    Harold  Davis 

October  8 
Sherill  Ellsworth       Tiny  Rulfner 
William  N.  Robson 

October  9 
Robert  Armbruster     Bart  McHuqh 
Walter  Compton  Lee  Wiley 

John  Guedel  Marge  Louise  Stein 
Henry  Hunter       John  Jackaberry 

October  10 
Johnny  Green       Charles  Pickard 
Virginia  West 

October  11 
Jeff  Bryant  Norman  Stanley  Case 
Opal  Craven       Jimmy  Donnelly 

October  12 
Goodman  Ace      Theodore  Webb 
Ted  Collins  Tom  Flynn 

Phil  Kramer  William  Dekker 

October  13 
Georgia  Backus  Irene  Rich 

Harry  Hershfield         J.  G.  Shaff 


Mainly  About  Manhattan.  .  . 

•  •  •  IT  SEZ  HERE:  Rumored  that  Arizona  outlets  of  CBS  may 
have  their  affiliations  cancelled  by  the  web  so  that  the  net  may  accom- 
modate a  commercial  sponsor  who  has  talent  owning  Arizona  stations. 
(Could  the  sponsor  be  Wm.  Wrigley,  and  the  talent  Gene  Autry,  who 
owns  KOOL.  Phoenix,  plus  an  interest  in  KOPO.  Tucson?)  .  .  .  ABC 
trying  to  get  Penny  Singleton  to  return  as  "Blondie."  ...  A  midwest 
newspaper  that  refused  to  take  ads  from  local  business  outfits  that  bought 
time  on  radio  being  slapped  with  an  anti-trust  suit.  .  .  .  Three  N.Y. 
outlets  scrambling  for  Yankee  ball  game  radio  rights  following  Pope 
interests'  buy  of  WINS.  .  .  .  Don't  bet  on  the  FCC  okaying  color  TV 
at  this  time.  .  .  .  Some  of  the  charges  to  be  hurled  at  various  candidates 
in  the  local  elections  are  so  bitter  that  radio  stations  will  have  to  censor 
all  speeches.  .  .  .  Mickey  Alpert  talent-hunting  at  Kudner  with  Myron 
Kirk  ailing.  .  .  .  Bill  Bertolotti  hears  that  the  pet  Dodger  guiz  show  is 
"Break  the  Yank" — and  Peter  Donald  calls  it  a  Subway  Series  because 
everybody's  gotta  stand  up  to  see  it.  .  .  .  Billy  Rose  due  for  a  coast 
huddle  with  Jerry  Weld.  .  .  .  NBC's  Baukhage  makes  his  video  debut 
Sunday.  .  .  .  The  FCC  wants  "Stop  the  Music"  to  face  the  music,  sums 
up  Jack  (Ship's  Reporter)  Mangan. 

ft         ft         ft  ft 

•  •  •  NEW  PRODUCING  UNIT  in  town,  Roger  Kay  Enter- 
prises, have  Mady  Christians  exclusively  signed  for  a  dramatic 
series  tagged  "Everything  for  Angela,"  which  ABC  has  optioned 
for  both  radio  and  TV,  'and  Lionel  Stander  set  for  a  video  comedy 
series  called  "Letter  from  Louie."  The  publicity  team  of  Mai 
Braveman  and  Kay  Norton  have  closed  a  five-year  deal  with  Kay. 

ft        ft        ft  ft 

•  •  •  FEELING  IN  A  good  mood  this  ayem  and  all  that  sorta 
stuff  (and  how  did  you  do  in  the  Series?),  we'd  like  to  doff  the  old 
lid  to  Will  Roland,  who  used  to  manage  Benny  Goodman's  ork  and 
who  now  is  producing  Arthur  Godfrey's  morning  series.  In  a  business 
notorious  for  its  one-way  streets.  Will  has  proven  that  friendship  is  still 
more  than  an  idle  word  in  the  dictionary.  Ever  since  he  first  spotted 
The  Mariners  back  in  1946,  he's  played  musical  guide  and  Godfather 
to  the  sensational  guartet.  He  put  them  on  his  CBS  "Nightlife"  series, 
then  "Sing  Along"  and  finally  brought  them  to  the  attention  of  the 
star-maker  himself,  Arturo  Godfrey.  Right  now  they're  'Roland'  along 
with  a  Columbia  recording  contract,  theatre  and  niterie  dates,  plus 
radio,  of  course — but  what  we  started  out  to  say  is  that  Will  has  done 
all  this  for  the  boys  as  their  friend,  and  not  their  manager. 

ft         ft         ft  ft 

•  •  •  BOB  FOREMAN,  BlBD&O  copy  writer  who  wrote  the 
musical  commercials  on  the  Fred  Waring  radio  show  all  season 
long,  now  finds  himself  the  author  of  "Pa's  Individual  Mug,"  a 
musical  production  number  of  the  Waring  TV  show  this  Sunday 
night.  Foreman's  novelty  tune  was  written  during  the  period 
the  Waring  show  was  on  NBC.  Harry  Simone,  of  the  band,  set 
the  lyrics  to  music  'and  it  was  accepted  as  a  production  number 
on  the  CBS-TV  show. 

ft        ft        ft  ft 

•  •  •  SMALL  TALK:  Larry  Schwab  offers  another  of  his  TV 
'firsts'  on  "The  Clock"  next  Wed.  night  in  combining  sound  tape  and 
film  for  outdoor  seguences,  integrated  into  live  portions  of  the  show. 
So  many  radio  producers  lunching  at  Trader  Tom's  these  days  that 
boniface  Tom  Murray  expects  to  make  them  feel  at  home  by  supplying 
stop  watches  to  time  their  meals.  .  .  .  Radio  and  TV  deal  in  the  works 
for  Miklos  Gafni,  sensational  new  tenor.  ...  In  a  huddle  at  Lindy's: 
Geo.  Elrick,  England's  only  disc  jock,  and  Geo.  Goodwin,  only  American 
member  of  PRS,  British  eguivalent  of  ASCAP. 


COAST-TO -COAST 


Herson  Signs  New  NBC  Contract 

Washington,  D.  C— Bill  Herson 
signed  a  new  NBC  ten-year  contract 
this  week  with  WRC  and  WNBW 
Television.  Under  terms  of  the  con- 
tract, announced  by  NBC's  general 
manager,  William  R.  McAndrew, 
Herson  continues  his  daily  "WRC 
Timekeeper"  program  Monday  thru 
Friday  6:05-9:30  AM  and  Saturday 
6:05  to  9  AM.  He  will  continue  to 
appear  on  WNBW  television  pro- 
grams. Herson  also  continues  his 
Saturday  morning  (9:30)  visits  to 
the  Washington  homes  of  Congress- 
man and  Senators  for  his  NBC  net- 
work interview  feature  "Coffee  With 
Congress." 

WLAW's  Fire  Prevention  Show 

Lawrence,  Mass. — Frederick  P. 
Laffey,  new  program  director  of 
WLAW,  observes  Fire  Prevention 
Week  on  Oct.  11  with  a  two-city 
hookup  featuring  executives  of  the 
Lawrence  and  Boston  Fire  Depart- 
ments. The  program  will  go  on  the 
air  at  10:45  AM,  with  an  alert  to 
Lawrence  central  fire  headquarters. 
Fire  Chief  Edward  A.  Retelle  of  the 
Lawrence  Fire  department,  attired 
in  fire-fighting  equipment,  will  re- 
spond to  a  practice  call  to  the  radio 
studios,  describing  the  maneuvers 
that  get  the  fire-fighters  on  their 
way  to  regular  fires. 

WLOW  Signs  Grocery  Stores 

Norfolk,  Va.— WLOW  has  just 
pacted  100  independent  grocery 
stores  to  an  initial  13  week  contract, 
marking  the  first  time  in  the  State 
that  independent  grocers  have  used 
radio  as  a  group. 

One  Woman  Polio  Drive 

Worcester,  Mass. — As  a  result  of 
the  polio  announcements  delivered 
on  WTAG  (and  FM's)  weekday 
"Julie  'n'  Johnny"  program,  Julie 
Chase  reports  a  one-woman  cam- 
paign in  the  town  of  Winchendon, 
Mass.  The  woman,  Mrs.  Flora  Rus- 
sell, has  lined  up  every  club  and  or- 
ganization in  the  town  to  do  some- 
thing for  the  polio  drive. 

Consumers  Aid  Promotes  Sales 

Chicago,  111. — According  to  Myron 
S.  Lewis,  director  of  Consumers 
Aid,  Inc., — Consumers  Aid  plans  to 
inaugurate  an  aggressive  sales  pro- 
motion campaign  via  trade  papers 
and  direct  mail,  designed  to  inform 
advertising  agencies  and  food  adver- 
tisers of  the  facts  behind  this  vital 
advertising  and  merchandising 
medium. 

25th  Year  Of  "Polly  The  Shopper" 

Omaha,  Neb. — Belle  West,  director 
of  women's  programs  for  KOIL,  be- 
gins her  25th  year  in  her  role  as 
"Polly  the  Shopper."  Belle  is  the 
housewives'  shopper.  She  personally 
makes  the  rounds  of  the  shops  and 
tells  her  radio  audience  at  11: 15  a.m. 
and  1: 15  p.m.  of  the  shopping  bar- 
gains and  hints  for  easier  home- 
making. 


'    Section  of  RADIO  DAILY.  Friday.  October  7.   1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 

CBS  SHOWS  COLOR  ON  NETWORK 


TELE  TOPICS 


TWO  NBC  RADIO  STANDBYS,  "The 
'  "Aldrich  Family"  and  'The  Life  of 
Riley"  made  their  TV  bows  this  week  and 
both  probably  will  stay  around  a  long  time 
if  their  respective  writers  can  come  up 
with  enough  switcheroos.  Script  for  the 
Aldrich  preem,  written  by  Clifford  Gold- 
smith, who  originated  the  family,  was  to- 
tally devoid  of  laughs,  which  means  that 
the  initial  airer  must  be  scored  as  a  flop. 
However,  production  and  casting  gave  evi- 
dence that  the  show  can  be  a  good  one 
if  the  script  hurdle  is  overcome.  On  the 
opener,  both  Henry  and  Homer  were  ra- 
ther stupid  characters.  This  should  not 
be;  remember  that  Penrod,  Tom  Sawyer 
and  other  fictional  heroes  were  truly  bright 
youngsters,  and  therein  lies  their  great 
appeal.  Henry  and  Homer  will  have  to 
be  wised  up,  but  fast.  .  .  .  Twenty-two 
year  old  Bob  Casey  acquitted  himself  hand- 
somely as  Henry.  He  both  looks  and  sounds 
the  role,  and  fortunately  he  does  not  crack 
his  voice  as  much  as  Ezra  Stone  does  on 
the  AM  version.  Jack  Kelk,  Lois  Wilson 
and  House  Jameson  were  fine  in  the  other 
main  roles.  .  .  .  Jello  commercials  at  be- 
ginning and  end  were  intergrated  and 
good.  Y&R  is  the  agency,  Edwin  Duerr 
produces  and  directs. 

• 

riLMED  IN  HOLLYWOOD  by  FilmTone 
•  Studios,  Riley  gave  added  evidence 
that  the  film  makers  are  beginning  to 
turn  out  footage  that  is  virtually  indis- 
tinguishable from  live  production.  The 
debut  was  funny  in  spots,  but  these  spots 
were  too  widely  separated  to  sustain  the 
half-hour.  Jackie  Gleason's  broad  charac- 
terization of  the  title  role  was  good,  and 
he  was  ably  supported  by  Rosemary  De 
Camp,  Gloria  Winters  and  Lanny  Rees  as 
the  others  in  the  family.  The  show  was 
stolen,  however,  by  a  comic  named  Sid 
Tomack  playing  the  role  of  neighbor  Jim 
Gillis.  His  work  was  responsible  for  most 
of  the  laughs  on  the  show,  while  his  mug- 
ging during  the  double  entendre  bit  was 
hilarious.  .  .  .  Written,  produced  and  di- 
rected by  Irving  Brechsr,  program  is  spon- 
sored by  Pabst  Brewing  Co.  through  War- 
wick &  Legler. 

• 

\A/PIX,  continuing  its  pitch  for  local 
^  ^  retail  business,  has  landed  a  13- 
week  pact  from  Sachs  Quality  Stores  for 
the  hour-long  Sunday  nite  forum,  "Voice 
Of  The  People."  William  Warren  agency 
set  the  deal.  Station  recently  snared  Gim- 
bel's  initial  TV  venture,  a  comedy  with 
Ernest  Truex.  .  .  .  Flack  handout  of  the 
week:  Bill  Johnston's  bit  of  poesy  that 
accompanied  tix  to  the  "Tonite  On  Broad- 
way" pickup  of  "Twelfth  Night."  The 
Marschalk  &  Pratt  tubthumper  wrote  a 
sonnet  in  the  best  style  of  the  Bard,  sire. 
.  .  .  Merrill  Pye  has  be^un  shootins:  a 
series  of  13  shorts  built  around  300  wild 
beasts  from  World  Jungle  Compound. 


AFM  To  Set  Scale 
For  TV  Film  Musk 


James  C.  Petrillo,  president  of  the 
American  Federation  of  Musicians, 
indicated  yesterday  that  a  scale  for 
musicians  in  TV  films  will  be  sent 
out  to  producers  by  the  union  within 
ten  days.  The  union  chief  and  his 
staff  met  yesterday  with  producers 
and  agencies  at  the  Waldorf-Astoria 
in  what  was  described  as  an  "ex- 
ploratory" session  to  discuss  prob- 
lems of  music  in  video  films. 

Scale  will  be  set  up  on  a  per  job 
basis,  it  was  reported.  In  addition 
to  the  fees  for  initial  recording,  it 
was  said,  iPetrillo  will  demand  that 
a  royalty  be  paid  for  each  airing 
of  a  film  using  live  music.  This 
royalty  would  be  paid  to  the  union's 
welfare  fund  administered  by  a 
trustee  in  a  fashion  similar  to  that 
followed  by  the  recording  industry, 
it  was  understood. 


Tony  Kraber  Rejoins  CBS 
As  Executive  Producer 


Tony  Kraber,  for  the  past  year 
with  DuMont,  has  rejoined  CBS  as 
executive  producer  and  head  of  a 
committee  of  three  to  screen  new 
talent  and  program  material.  Others 
on  the  committee  are  Arthur  I. 
Rothafel  and  Arthur  Heineman. 
Kraber  was  with  the  CBS  shortwave 
department  from  1942  to  1948.  He 
was  a  founder  of  the  Group  Theater 
appearing  in  major  productions. 


Coincidence 

Hal  Bowden.  DuM  stage  man- 
ager, is  sure  the  Banshees  have 
his  number.  Early  Wednesday  he 
took  Mrs.  B.  to  the  Hospital  and, 
after  spending  the  day  with  her, 
left  to  work  on  "Famous  Jury 
Trials."  Doctors  told  him  that  an 
heir  was  due  over  the  weekend. 
Soon  after  the  show  started  a 
boom  mike  fell  and  just  missed 
several  cast  members.  At  sign- 
off,  Bowden  was  told  that  he  was 
the  father  f  a  son.  Checking 
the  hospital,  Hal  figured  that  his 
son  was  born  just  at  the  time 
the  mike  fell. 


Glass  Co.  Produces 
Rectangular  TV  Tube 

Toledo — The  American  Structural 
Products  Co.,  a  subsidiary  of  the 
Owens-Illinois  Glass  Co.,  has  an- 
nounced successful  production  of  an 
all-glass  rectangular  television  bulb. 

The  new  bulb,  according  to  a  com- 
pany official,  will  make  possible 
smaller  television  set  cabinets  with- 
out reducing  the  picture  size.  A  rec- 
tangular shape,  he  said,  "eliminates 
the  formerly  wasted  surface  inher- 
ent when  a  rectangular  picture  is 
presented  in  a  round  bulb."  Ameri- 
can Structural  is  prepared  to  pro- 
duce the  new  bulb  in  quantity  at  its 
principal  plant  in  Columbus,  O.,  and 
at  its  pilot  plant  here. 


Nets  Preparing  Public  Service 
Pix  For  Community  Chest  Drive 


The  four  networks  are  pooling 
their  resources  for  an  all-star  half- 
hour  Community  Chests  of  America 
film,  "Red  Feather  USA,"  which 
will  be  aired  the  week  of  October 
17th  over  each  net  separately  on  'a 
staggered  schedule. 

The  webs,  represented  by  Robert 
Saudek,  ABC;  John  Hundley,  CBS; 
Edward  Carroll,  DuMont,  and  Ster- 
ling Fisher,  NBC,  have  each  agreed 
to  supply  a  special  film  segment 
featuring  one  of  the  outstanding 
stars  on  their  roster.  ABC's  segment 
will  present  Bert  Parks  with  a  spe- 
cial version  of  Stop  the  Music;" 
CBS  is  utilizing  "The  Goldbergs," 
with  original  material  slanted  to- 
ward the  Red  Feather  campaigns; 
DuMont's  selection  is  Janet  Blair 
and  the  Blackburn  Twins;  and  NBC 
is  offering  Milton  Berle,  and  June 
Havoc.  Emcee  is  "Red  Feather,"  the 


Marionette  of  Community  Chests. 

Production  is  being  handled  by 
CBS  under  the  supervision  of 
Hundley.  CBS  has  made  available  its 
facilities  for  the  film,  including 
studios,  engineers,  make-up  depart- 
ment, sound  men  and  stage  crew. 
The  net  has  also  accepted  the  re- 
sponsibility of  handling  print  pro- 
duction as  Community  Chests  will 
make  available  the  show  on  record- 
ing for  stations  unable  to  take  a 
live  feed. 

DuMont  will  distribute  kinescope 
prints  for  delayed  showing. 

Special  integration  material  was 
written  by  Ira  Marion  of  ABC. 
Telefilming  the  integrations  and  co- 
ordination of  the  program  is  under 
the  direction  of  CBS  director  David 
Rich.  Puppeteer  Mary  Chase,  who 
created  the  Red  Feather  marionette, 
operates  the  "Red  Feather"  strings. 


Pix  Go  From  D.  C. 
To  Bait.,  IV.  Y. 
And  Return 


(Continued  from  Page  1) 

adjoining  the  ballroom.  Color  cam- 
eras picked  these  up  in  the  studio 
and  sent  them  to  Baltimore  and  to 
New  York  City  and  back  again  to 
television  WOIC  here.  The  station 
rebroadcast  them  for  the  benefit  of 
the  Government  officials. 

A  main  technical  point  of  the 
demonstration  was  that  CBS'  color 
signals  go  out  originally  on  a  four 
megacycle  width,  but  in  order  to 
travel  through  the  coaxial  cable 
must  be  compressed  to  a  2.7  mega- 
cycle width.  The  Commission  had 
heard  testimony  that  such  compres- 
sion would  squeeze  the  color  out 
and  produce  only  a  picture  in 
black-and-white. 

After  the  fashion  show  had  been 
put  through  the  sample  network, 
Dr.  Peter  C.  Goldmark,  who  invent- 
ed the  system,  asked  if  representa- 
tives of  DuMont  Laboratories  cared 
to  comment.  DuMont  has  contended 
that  the  present  black-and-white  re- 
ception is  superior  to  anything 
which  color  systems  now  have  to 
offer. 

William  A.  Roberts,  DuMont  at- 
torney, responded  amid  laughter: 
"With  a  gun  in  my  back,  I  will  say 
that  I  noted  little  color  breakup  in 
this  series  of  tests." 

The  tests  were  viewed  on  both 
regular  sets  converted  to  color  and 
sets  designed  for  color  reception. 

Dr.  DuMont,  at  a  press  interview 
yesterday  afternoon  at  the  Carlton 
Hotel  reported  that  none  of  the 
color  systems  now  under  considera- 
tion by  the  FCC  is  ready  for  com- 
mercialization. 

"There  are  major  research  prob- 
lems to  be  solved,"  he  said,  "before 
any  of  these  systems  could  be  con- 
sidered for  commercial  use.  The 
CBS  system  is  limited  to  small  tubes 
and  mechanical  devices  or,  if  by 
projection,  larger  pictures  are  pro- 
duced they  suffer  serious  limitations. 
The  pictures  shown  today  in  a  dem- 
onstration are  not  even  as  good  as 
those  produced  by  CBS  three  years 
ago  when  they  were  using  and  pro- 
posing wider  channels. 

"The  RCA  system  is  thoroughly 
untried  in  the  field.  However  it  does 
promise  compatibility  so  that  pres- 
ent black  and  white  receivers  can 
accept  those  programs  in  black  and 
white." 

Regarding  networking,  said  Dr. 
DuMont,  none  of  the  systems  has 
achieved  teletranscription  equip- 
ment, thus  precluding  very  essential 
network  facilities  when  pressed  for 
a  time  schedule. 


Section  of  RADIO  DAILY.  Friday  October  7.  1949 


TV  Equipment  By  G.E. 
Installed  In  Italy 


The  first  American  TV  transmitter 
in  Europe  has  been  installed  at 
Turin,  Italy,  according  to  C.  A. 
Priest,  manager  of  General  Elec- 
tric's  Transmitter  Division. 

The  International  General  Electric 
Company  made  the  sale  of  the  com- 
plete studio  and  transmitting  equip- 
ment to  RAI  (Radio  Italy)  through 
the  company's  Italian  distributor 
Compagnia  Generale  Elettronica. 

Telecasting  Began  Sept.  11 

Main  features  of  the  installations 
are  a  studio  equipped  with  three 
cameras  and  programming  facilities, 
a  microwave  link  to  relay  the  pro- 
grams to  the  transmitter  site,  and 
a  5  kw  transmitter  of  the  latest 
design. 

Telecasting  from  Turin  began  on 
Sept.  11  and  covers  an  area  of  ap- 
proximately 50  miles  in  Northwest 
Italy. 


Appoint  Jurin  Sales  Mgr. 
Tele-tone  National  Corp. 

Sydney  Jurin  has  been  appointed 
sales  manager  for  Tele-tone  Nation- 
al Corporation,  it  was  announced 
this  week  by  Morton  M.  Schwartz 
general  sales  manager  of  Tele-tone 
Radio  Corp.,  the  parent  company. 

Jurin  will  be  in  charge  of  direct 
sales  and  sales  promotion  to  large 
individual  dealers,  chains  and  de- 
partment stores  throughout  the  U.  S. 


ENGINEERS — 
COnSULTRDTS 


RALPH  B.  AUSTRIAN 

Television  Consultant 

1270  AVENUE  OF  THE  AMERICAS 
NEW  YORK  20,  N.  Y. 
Tel.:  CO.  5-6848 


A.  R.  BITTER 

Consulting  Radio  Engineers 

4125  MONROE  STREET 

TOLEDO  6,  OHIO 
Tel.:  Kingswood  7631 


New  Type  Loudspeaker 

For  the  first  time  optical  lens 
principles  have  been  introduced 
into  the  manufacture  of  loudspeak- 
ers by  the  Jensen  Manufacturing 
Co.,  Chicago.  After  months  of  re- 
search, Jensen  is  now  producing  its 
new  model  H-510  speaker,  which  ap- 
plies optical  lens  principles.  Speaker 
employs  a  direct  radiator  low  end 
with  separate  high  frequency  horn 
and  compression  driver  for  high 
channels. 

New  Twin-Driven  Yagi 

An  entirely  new  concept  of  TV 
antenna  design  is  realized  in  the 
new  Twin-Driven  Yagi  introduced 
by  Technical  Appliance  Corporation, 
Sherburne,  N.  Y.  Tests  have  proved 
the  gain  of  this  antenna  to  be 
greater  than  any  other  antenna 
tested  at  the  Taco  field  and  labora- 
tory testing  grounds,  according  to 
the  company. 

Andrea  Allocates  TV  Line 

The  entire  TV  line  of  the  Andrea 
Radio  Corp.  has  been  placed  on  al- 
location, according  to  an  announce- 
ment by  Frank  A.  D.  Andrea,  presi- 
dent. Necessity  for  this  move  is  due 
to  an  all-time  high  in  orders.  The 
TV  line  will  be  on  allocation  until 
at  least  the  first  of  the  year. 

DuMont  Regional  Manager  Appointed 

The  appointment  of  Bill  C.  Scales, 
as  southern  regional  manager  for 
the  receiver  sale  division,  Allen  B. 
DuMont  Laboratories,  Inc.,  was  an- 
nounced yesterday  by  Walter  L. 
Stickel,  national  sales  manager. 
Scales  will  cover  the  southern  part 
of  the  country,  from  Dallas  to  Flor- 
ida. 

Sylvania  TV  Distributor  For  N.  Y. 

Victor  H.  Meyer  &  Co.,  Inc.,  New 
York,  have  been  appointed  Metro- 
politan New  York  Distributors  for 
Sylvania  television  receivers,  it  was 
announced  by  Larry  Bagg,  national 
sales  manager  for  Sylvania.  The 
Meyer  Company  has  been  holding 
dealer  showings  of  the  new  Sylvania 
line  this  week  at  the  Park  Sheraton. 


Tele  King  Expansion  Names  Three 

The  Board  of  Directors  of  the  Tele 
King  Corp.,  New  York,  have  named 
Harvey  Pokrass  president  and  Ed- 
ward Berliant  executive  vice-presi- 
dent. Calvin  E.  Bell  was  named  sec- 
retary of  the  corporation.  The  new 
appointments  are  in  line  with  a  wide 
expansion  plan  recently  adopted  by 
the  company. 

Garod  Philadelphia  Distributor 

Garod  Electronics  Corporation, 
Brooklyn,  N.  Y.,  has  appointed  Phil- 
adelphia Wholesale  Distributors,  Inc. 
as  its  exclusive  wholesale  distribu- 
ting agency  for  "Tele-Zoom"  televi- 
sion and  their  new  low-price 
straight  TV  line  in  Philadelphia  and 
the  eastern  Pennsylvania  territory, 
according  to  Louis  Silver,  vice- 
president  and  sales  manager. 

Meek  AM-TV  Sales  Up 

John  Meek  Industries,  Inc.,  Ply- 
mouth, Ind.,  reports  sales  of  their 
TV  receivers  during  the  past  six 
weeks  have  increased  80  per  cent 
over  the  corresponding  period  last 
year.  The  company  also  disclosed 
that  their  radio  set  sales  have  been 
30  per  cent  higher  than  last  year's. 

New  TV  Set  By  Mars 

Mars  Television,  Inc.,  Long  Island 
City,  N.  Y.,  has  announced  a  new 
TV  model — the  Academy,  especially 
designed  for  long  range  reception. 
A  feature  of  the  set  is  a  removable 
front  panel,  which  permits  the  in- 
sertion of  the  picture  tube  without 
dismantling  the  back  of  the  set.  Set 
is  finished  in  mahogany  with  a  16- 
inch  flat  faced,  all  glass  tube,  pro- 
ducing a  148  square  inch  picture, 
and  will  reatil  at  $399.00  plus  tax. 

I.T.I.  Price  Protection  Policy 

A  policy  of  dealer  price  protection 
to  protect  all  I.T.I,  distributors  and 
dealers  against  inventory  losses  on 
changes  in  prices  by  the  factory  for 
a  period  of  60  days  from  date  of  pur- 
chase, has  been  announced  by  In- 
dustrial Television,  Inc.,  Clifton, 
N.  J.  Policy  covers  Industrial's  en- 
tire line  of  TV  receivers. 


WILLIAM  L  FOSS,  Inc. 

Formerly  Colton  &  Foss,  Inc. 

927  15th  St.,  N.W.  REpublic  3883 
WASHINGTON,  D.  C. 


To  Mount  TV  Antenna  On  Tallest  U.  S.  AM  Tower 

Plans  for  the  erection  and  completion  of  a  new  supergain  antenna 
developed  by  RCA  was  revealed  jointly  by  the  Atlanta  Constitution 
Publishing  Company,  station  owner  of  WCON-TV,  and  the  RCA  Engineering 
Products  Department. 

The  new  super-gain  TV  antenna,  surmounted  by  a  56-foot  FM  Pylon 
antenna  will  be  mounted  upon  a  1000-foot  tower  now  under  construction 
by  the  International  Derrick  and  Equipment  Company  of  Columbus,  Ohio. 
The  structure  will  be  erected  just  off  Forrest  Road,  N.  E.,  near  the  Southern 
Railway  belt  line  underpass,  within  the  city  limits  of  Atlanta,  and  will  be 
the  tallest  broadcasting  tower  in  the  United  States. 

The  new  antenna  will  enable  WCON-TV  to  achieve  50-kw  effective 
radiated  power  to  give  TV  coverage  to  rural  areas  within  a  one-hundred 
mile  radius  of  Atlanta.  When  installed,  the  antenna  is  expected  to  produce 
a  power  gain  approaching  12. 


UHF  For  VHF  Equip.; 
New  DuMont  Plan 


A  plan  to  repurchase  DuMont 
VHF  transmitters  from  TV  broad- 
casters and  holders  of  TV  CP's, 
who  may  be  required  to  change 
operations  from  the  VHF  band  to 
the  UHF  band,  has  been  announced. 

The  plan,  as  advanced  by  DuMont 
for  the  best  interest  of  the  public 
and  television  broadcasting  industry 
was  outlined  in  individual  letters 
to  purchasers  of  complete  DuMont 
video  and  audio  transmitters.  It  pro- 
vides for  the  repurchase  of  DuMont 
VHF  transmitters  at  an  amount 
equal  to  the  total  depreciated  value 
of  the  transmitters  at  the  time  it  is 
repurchased  by  DuMont.  The  re- 
purchase value,  which  is  applied  as 
a  credit  against  the  purchase  of  a 
DuMont  UHF  Transmitter,  is  com- 
puted on  a  straight-line  semi-annual 
basis  which  adheres  as  completely 
as  possible  to  established  procedures 
in  determining  depreciation.  Utiliz- 
ing this  agreement,  the  established 
broadcasters  and  CP  holders  who 
have  purchased  DuMont  transmit- 
ters can  be  assured  of  little  or  no 
loss  in  transmitter  investment  in  the 
transition  from  VHF  to  UHF,  if  such 
a  change  is  required. 

In  his  letter  to  DuMont  transmit- 
ter purchasers,  H.  E.  Taylor,  Jr., 
manager  of  the  Television  Transmit- 
ter Division,  stated  in  part  "we  sub- 
mit our  plan  as  our  contribution  to 
ease  the  burden  imposed  upon  you 
under  our  proposal  to  the  Federal 
Communications  Commission." 


EDGinEERS- 
COnSULTRIITS 


McNARY  &  WRATHALL 

RADIO  ENGINEERS 

906  Natl.  Press  Bldg.     1407  Pacific  Ave. 
Washington  4,  D.C.      Santa  Cruz,  Cal. 
Member  AFCCB 


L  W.  ANDREWS,  INC. 

RADIO  CONSULTANTS 

219  WHITAKER  BLDG. 
DAVENPORT,  IOWA 
Phone  2-7824 


GEORGE  P.  ADAIR 

Radio  Engineering  Consultants 

Executive  1230 
Executive  5851 
1833  M  STREET,  N.W. 
WASHINGTON  6,  D.  C 


VOL.  49.  NO.  6 


NEW  YORK,  MONDAY,  OCTOBER  10.  1949 


TEN  CENTS 


McCONNELL  NAMED  PRESIDENT  OF  NBC 


Football  Is  Telecast 
Using  CBS  Color-TV 


Wasnington  Bureau  of  RADIO  DAILY 

Washington — A  criticism  hurled  at 
CBS  color  many  times  during  the 
past  three  years,  that  it  couldn't  do 
a  good  outdoor  pickup,  especially  if 
it  involved  fast  action,  was  answer- 
ed by  Columbia  Friday  in  the  final 
session  of  its  two-day  demonstra- 
tion before  the  FCC  and  more  than 
200  other  industry  leaders. 

Before  an  even  bigger  crowd  than 
witnessed  the  '  indoor  pickups  on 
Thursday,  CBS  broadcast  a  football 
scrimmage  from  the  local  Woodrow 
Wilson  High  School  field.  The  con- 
ditions for  the  pickup  were  bad, 
(Continued  on  Page  7) 

Camera  Company  Signs 
For  ABC's  Date  With  Judy 

Chicago — The  Revere  Camera  Co. 
of  this  city  signed  a  52-week  con- 
tract with  ABC  for  the  net's  recent- 
ly acquired  "A  Date  With  Judy" 
program,  Thursdays,  8: 30-9  p.m., 
EST. 

The  program  will  preem  on  Oct. 
13,  with  Revere  sponsorship  sched- 
uled to  start  on  Nov.  10.  Roche, 
Williams  &  Cleary,  Inc.,  is  the  agen- 

(Continued  on  Page  2) 

Chas.  OppenheimToHead 
CBS  Program  Promotion 

Charles  Oppenheim,  assistant  di- 
rector of  CBS  program  promotion 
since  October,  1948,  has  been  ap- 
pointed director  of  the  department. 
He  succeeds  Neal  Hathaway,  who 
has  resigned  to  join  Benton  & 
Bowles. 

Before  joining  CBS,  Oppenheim 
(Continued  on  Page  3) 


Distaff  Documentary 

The  National  Federation  of 
Business  and  Professional  Wom- 
en's Clubs,  Inc..  sponsored  a 
special  half-hour  documentary 
program  over  NBC  on  Sunday, 
Oct.  9,  starting  at  12:30  p.m.  The 
program,  "The  Lonesome  Lady," 
marked  the  beginning  of  Na- 
tional Business  Women's  Week, 
Oct.  9-15.  It  originated  Friday  in 
the  New  York  Studios  on  NBC. 


Resentful 

Kitchener,  Ont.  —  John  T. 
Schmidt,  of  Ayr,  does  not  like  the 
government  inspectors  looking  at 
his  radio  or  charging  him  the 
government  fee  for  owning  it.  So 
much  doesn't  he  like  it  that  fol- 
lowing a  recent  inspection  with 
an  attendant  summons,  he 
shipped  not  only  the  license  fee 
af  $4  to  Justice  of  the  Peace  Leo 
Leyes  of  Kitchener  but  the  radio 
is  well. 


MBS  Moves  Officially 
To  Advance  Web-TY 


The  first  official  indication  to  come 
from  Mutual's  "top  brass"  on  plans 
calling  for  the  development  of  a 
new  TV  network  was  contained  in 
a  statement  released  by  MBS  presi- 
dent Frank  K.  White  on  the  web's 
two-day  board  meeting  last  week. 

The  shareholder  stations  of  the 
network  announced  that  new  facili- 
ties in  various  key  centers  of  the 
country  would  be  placed  at  the 
disposal  of  the  Mutual  network  for 
use  in  future  radio  and  television 
plans.  In  Chicago,  the  statement 
(Continued  on  Page  3) 


Western  Electric-Altec 
Form  Production  Pact 


The  Western  Electric  Co.  will 
withdraw  from  commercial  activi- 
ties" in  microphones,  loudspeakers, 
and  disc  reproducing  equipment, 
guaranteeing  service  and  supply  of 
maintenance  parts  to  present  users 
through  an  agreement  with  the 
(Continued  on  Page  2)  ' 


RCA  Executive  Selected  By  Trammell, 
Who  Becomes  Chairman  Of  Board 
Succeeding  David  Sarnoff 

Joseph  H.  McConnell,  executive  vice-president  of  Radio 
Corporation  of  America,  was  named  president  of  the 
National  Broadcasting 
Company  Friday  by  the 
network  board  of  direc- 
tors. He  succeeds  Niles 
Trammell,  who  becomes 
chairman  of  the  board  of 
directors.  McConnell's  ap- 
mlL  "J  pointment  was  made  on 
nk  ^S^yjkfc  recommendation  of  Tram- 
Hk  ^HHh|  me">  the  board  announced. 
■K  1HH  In  announcing  his 
MBU*k   f^^^M   tirement  as  president  of 

TRAMMELL  ^BC     \\  S"CC^d  Brig. 

General  David  Sarnoff  as 
chairman  of  the  board,  Trammell  said  he  "could  better 
serve  the  interests  of  the  National  Broadcasting  Company 

- '  by  being  relieved  of  administrative 
duties  and  be  able  to  devote  more 
of  my  time  to  client,  talent  and  sta- 
tion relations  both  in  radio  and  tele- 
vision." 

The  announcement  of  Trammell 
(Continued  on  Page  8) 


McCONNELL 


Chi.  Giveaway  Case 
By-Passed  By  FCC 

Chicago— The  FCC  on  Friday  by- 
passed the  giveaway  situation  here 
in  favor  of  the  network  case  in  New 
York  by  agreeing  to  postpone  any 
local  action  in  the  Radio  Features 
vs  FCC  case  indefinitely.  Radio  Fea- 
tures and  FCC  lawyers  both  agreed 
to  postpone  action  in  Chicago  at 
least  until  thirty  days  after  Supreme 
Court  ruling.  In  effect  this  will  go 
through  but  because  Judge  Michael 
Igoe  who  signed  the  order  wanted 
(Continued  on  Page  3) 


Need  Of  CC  Radio  Stations 
Stressed  In  Shouse  Speech 


Boston — Unless  the  FCC  authori- 
zes an  increase  in  power  for  clear 
channel  stations  the  whole  economic 
base  of  broadcasting  may  collapse, 
"and  it  need  not  necessarily  be  a 
slow  death,"  James  D.  Shouse, 
president  and  board  chairman  of  the 
Crosley  Broadcasting  Corp.,  warned 
Friday.  He  was  addressing  the  21st 
Boston  Conference  on  Distribution 
held  at  the  Hotel  Statler. 


This  may  happen,  he  declared, 
"within  perhaps  five  years."  He 
based  his  prediction  on  the  state  of 
the  radio  industry  itself,  and  the 
steady  upsurge  of  television.  "The 
sound  broadcasting  industry  is  com- 
ing into  an  era  of  real  competition 
with  television,  in  a  state  of  com- 
plete dilution,"  Shouse  said.  "With 
sound  broadcasting  being  broken 
(Continued  on  Page  3) 


ABC  Groups  Leave 
For  Affiliate  Confabs 

ABC  is  sending  out  two  contin- 
gents of  top  officials  and  flacks  on 
eastern  and  midwestern  tours  de- 
signed to  further  intra-network  co- 
ordination and  development  of  the 
web's  affiliates  on  local  levels. 

Robert  E.  Kintner,  ABC  executive 
(Continued  on  Page  3) 


lohm   Joe  On  WOR 

Joe  DiMaqqio.  slugging  out- 
fielder star  of  the  N.  Y.  Yankees 
will  be  heard  in  a  new  role  over 
WOR.  New  York,  on  Wednesday. 
Oct.  12.  The  Yankee  Clipper  will 
portray  an  ambitious  bush 
leaquer  in  "One  Hit,  Two  Errors," 
a  transcribed  drama  broadcast  as 
another  of  the  "La  Rosa  Holly- 
wood Theatre  of  Stars"  series. 


2 


RADIO  DAILY 


Monday.  October  10,  1949 


Vol.  49,  No.  6    Monday,  Oct.  10,  1949     10  Cts. 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN   KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays.  Sundays 
and  Holidays  at  1501  Browlway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Bahn,  Vice-President ;  Charles  A.  Alicozjte, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily, 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Ccble  address :  Radaily,  New  York. 

WEST  COAST  OFFICES 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older,  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
360  No.  Michigan  Ave. 
Phone:  Randolph  6-6650 
Phone:  Riverside  5491 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 
Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
•mder  the  act  of  March  3,  1879. 


FINANCIAL 


_  (October  7)  — 

NEW  YORK  STOCK  EXCHANGE 


ABC   

Admiral  Corp. 
Am.  Tel.  &  Tel 

CBS  A    22'/4 

CBS   B    22 

Philco    31% 

Phiico  pfd  82l/8 


High  Low  Close 

7'/2  73/8  73/8 

26 1/2  247/b  26  Vi 

143'/2  1431/4  143% 


RCA  Common 
Stewart-Warner  .  .  . 
Westinghouse  . ... . 
Westinghouse  pfd. 
Zenith  Radio 


12% 
125/8 
263/g 
98 
28 


221/4 
22 

3H/4 

82 

I2V4 

121/2 

26 

971/2 

273/4 


221/4 
22 
31% 
82 
123/8 

121/2 

263/g 
98 

273/4 


NEW  YORK  CURB  EXCHANGE 
Hazeltine  Corp.         14        13%  14 
Nat.  Union  Radio       23,4      2*4  2% 
OVER  THE  COUNTER 

DuMont  Lab   14 'A 

Stromberg-Carlson    12 


Net 
Chg. 

—  '/4 

+  1V4 

+  % 

+  'A 

—  Vb 

—  Vi 

—  '  vi 

+  Vb 
+  Vi 

—  Vi 


151/4 
13% 


Will  Publish  Songs 

Hollywood  —  Southern  Music  Co. 
will  publish  five  songs  written  by 
Fortunio  Bonanova  and  Ambrose 
Barker  for  "Glamour  is  the  Gim- 
mick," Encore  stage  musical  starring 
Bonanova. 


*  COmiNG  AND  GOING  * 


WILLIAM  F.  BROOKS,  vice-president  of  NBC 
in  charge  of  news  and  international  relations, 
left  Friday  on  a  business  trip  to  England  and 
the  Continent.  He'll  spend  two  or  three  weeks 
visiting  network  correspondents  in  London, 
Paris,  Berlin  and  Rome,  will  discuss  newsreel 
contracts  with  several  European  companies  and 
will  study  NBC's  radio  and  television  coverage 
in  the  area. 

T.  F.  FLANAGAN,  managing  director  of  the 
National  Association  of  Radio  Station  Repre- 
sentatives, arrived  in  Washington  last  Friday 
on  a  combined  business  and  pleasure  trip.  He 
plans  to  attend  the  current  color-television 
hearings. 

JACK  HASKELL,  singer,  featured  on  radio 
and  television,  over  NBC  in  Chicago,  and  who 
recently  signed  a  recording  contract  with 
Decca,  is  in  New  York  to  cut  four  sides  with 
the  Gordon  Jenkins  orchestra  and  The  Star 
Dusters. 

CONNIE  DESMOND  and  ERNIE  HARWELL, 
sportscasters  on  CBS,  were  in  Dallas  Saturday 
to  broadcast  the  Oklahoma-Texas  game. 

GEORGE  FISHER,  master  of  ceremonies  on 
"Confidential  Closeup"  over  NBC-Hollywood, 
is  back  on  the  West  Coast  following  a  visit 
to  New  York  to  interview  stage  and  screen 
celebrities. 

WALTER  BUFFINGTON,  general  manager  of 
WSAP,  Portsmouth,  Va.,  which  recently  went 
on  5,000  watts,  full  time,  is  in  New  York  on 
station  business. 

JAY  JOSTYN,  who  is  "Mr.  District  Attorney" 
on  NBC,  on  Saturday  was  in  Brittany  Hills, 
N.  Y.,  where  he  was  guest  of  honor  at  the 
dinner  of  the  New  York  Turkey  Association 
which  was  held  at  the  turkey  farm  of  Arthur 
Vinton. 

F.  E.  BUSBY,  general  manager  of  WKRG, 
Mobile,  is  here  from  Alabama  for  business 
conferences  with  the  national  representatives 
of  the  station. 


DAVIDSON  TAYLOR,  Columbia  network  vice- 
president  and  director  of  public  affairs,  has 
returned  from  a  vacation  spent  at  Nantucket, 
Mass. 

RICHARD  JONES,  managing  director  of 
WJBK,  Detroit,  and  ED  MacKENZIE,  disc 
jockey,  arrived  in  town  late  last  week  for 
conferences  with  station  reps  and  with  Tom 
Harker,  national  sales  manager  of  the  Fort 
Industry  Company. 

FRANK  SAMUELS,  vice-president  in  charge 
of  the  American  network's  western  division, 
is  in  Jasper  National  Park,  Canada,  for  a 
week  of  rest  and  fishing.  Following  this,  he 
and  MRS.  SAMUELS  will  leave  for  a  vacation 
in  Honolulu. 

CHARLES  COLLINGWOOD,  Columbia  net- 
work White  House  correspondent,  is  back  in 
Washington  after  having  covered  the  air- 
borne maneuvers  which  were  held  at  Fort 
Bragg,    N.  C. 

LIDO  BELLI,  of  Progressive  Radio  Advertis- 
ing Co.,  will  return  next  Saturday  from  Italy, 
where  he  has  been  since  Sept.  2. 

DOROTHY  KEMBLE,  director  of  educational 
and  religious  programs  for  the  Mutual  net- 
work, left  Saturday  for  Atlantic  City  to  attend 
the  Zonta  International  District  Conference. 

BILL  POLGLASE  and  CHIP  CIPOLLA,  sports- 
casters  for  WFUV,  Fordham  University's  FM 
station,  went  up  to  New  Haven  last  Saturday 
to  broadcast  the  gome  between  Yale  and  the 
Rams. 

ANNE  FRANCIS,  the  "Bonnie  Maid"  of  the 
"Versatile  Varieties"  on  NBC-television,  left 
by  plane  Friday  for  Orlando,  Fla.,  where  she'll 
rest  for  a  week. 

DONALD  A.  STEWART,  general  manager  of 
WDTV,  Pittsburgh  outlet  of  the  DuMont  tele- 
vision network,  is  back  at  the  station  follow- 
ing a  trip  to  New  York  for  conferences  at  TV 
network  headquarters. 


Camera  Company  Signs 
For  ABC's  Date  With  Judy 

(Continued  from  Page  1) 

cy  for   the   camera  manufacturer. 

Revere  will  continue  to  sponsor 
the  ABC  broadcast,  "Name  The 
Movie,"  on  the  same  night,  Thurs- 
days, 9:  30-9:  55  p.m.,  EST. 


Stations  Attitude  Explained 

Philadelphia  —  Westinghouse  sta- 
tions in  Boston  and  Sprinfield, 
Mass.,  turned  down  the  Atlantic  and 
Pacific  stores  spot  business  because 
the  sponsor  sought  to  discuss  a  con- 
troversial labor  issue  in  a  one- 
minute  spot  announcement,  Walter 
E,  Benoit,  general  manager  of  the 
Westinghouse  stations,  explained 
Friday.  Stations  WBZ,  Boston,  and 
WBZA,  Springfield,  are  not  adverse 
to  accepting  controversial  copy  if 
"adequate"  time  is  reserved,  he  said. 


WANTED 


BY  A  SUCCESSFUL  WIRED  MUSIC  OPERATION  IN  A  LARGE  EASTERN 
CITY 

A  HIGH  GRADE  SALES  PROMOTION  MAN 

TO  GO  OUT  INTO  THE  FIELD  TO  SECURE  NEW  SUBSCRIBERS  FOR  OUR 

SERVICE. 

THE  MAN  SELECTED  WILL  BE  GIVEN  EVERY  OPPORTUNITY  TO  PUT 
ACROSS  HIS  IDEAS  IN  CREATING  NEW  MARKETS  FOR  WIRED  MUSIC. 
IF  YOU  THINK  YOU  CAN  QUALIFY  WRITE  PAST  EXPERIENCE  WITH 
A  BRIEF  OUTLINE  OF  WHAT  YOU  PROPOSE  TO  DEVELOP  IN  FURTHERING 
THE  USE  OF  WIRED  MUSIC. 

REPLIES  WILL  BE  HELD  IN  STRICT  CONFIDENCE.  BOX  275,  RADIO  DAILY, 
1501  BROADWAY,  N.  Y.  C. 


Western  Electric-Altec 
Form  Production  Pact 

(Continued  from  Page  1) 

Altec  Lansing  Corp.,  it  was  an- 
nounced Friday. 

Western  Electric's  decision  to  end 
its  production  of  those  items  was 
prompted  by  "the  continuing  spe- 
cialized needs  of  the  Bell  Telephone 
System,  combined  with  the  grow- 
ing requirements  of  the  armed 
forces  for  the  development  of  com- 
plex electronic  equipment  essential 
to  the  nation's  defense,"  according  to 
F.  R.  Lack,  Western  Electric  vice 
president. 

Altec  was  founded  in  1937  by 
former  Western  Electric  personnel. 
The  Graybar  Electric  Co.  will  act 
as  distributor  for  Altec,  as  it  did  for 
Western  Electric. 


McGarry  Gets  Promotion 

Maurice  J.  McGarry,  chief  an- 
nouncer of  WBEC,  Pittsfield,  Mass., 
has  been  named  program  director 
of  the  station  succeeding  George 
Nesbit,  resigned.  McGarry  has  been 
heard  on  the  ABC  network  the  past 
summer  as  announcer  for  George 
Sokolsky's  Sunday  night  commen- 
tary which  originated  in  Pittsfield. 


WGAR  Names  Wismer 

Cleveland — At  a  meeting  of  the 
board  of  the  WGAR  Broadcasting 
Company  held  Friday,  September 
30th,  Harry  Wismer  was  elected 
to  the  board  of  directors. 

WGAR  is  a  50,000-watt  station. 


Free  Ride 

The  baby  squirrels  are  all  set  for 
a  free  ride  on  the  back  of  the 
friendly  shepherd  dog.  It's  great 
fun  and  doesn't  cost  them  a 
penny. 

Of  course,  advertisers  on 
W-I-T-H  don't  quite  get  a  free 
ride.  But  they  do  get  the  nearest 
thing  to  it  in  Baltimore  radio.  For 
every  buy  of  time  on  W-I-T-H 
is  a  real,  honest  -  to  -  goodness 
BARGAIN! 

W-I-T-H,  you  know,  delivers 
more  listeners-per-dollar  than  any 
other  station  in  town.  And  that 
means  that  just  a  LITTLE  bit 
of  money  does  BIG  things  on 
W-I-T-H. 

So  if  you  want  plenty  of  low- 
cost  results  from  radio  in  Balti- 
more, use  W-I-T-H,  the  BIG  in- 
dependent with  the  BIG  audi- 
ence. Get  the  whole  story  from 
your  Headley-Reed  man  today. 


Baltimore  3,  Maryland 

TOM  TINSLCY,  President 
Represented  by  Headtey-Reed 


Monday.  October  10,  1949 


RADIO  DAILY: 


Need  For  CC  Stations 
Stressed  By  Shouse 


(Continued  from  Page  1) 

into  smaller  and  smaller  units  which 
have  less  and  less  chance  to  sur- 
vive. .  .  . 

"I  believe  that  the  day  is  not  too 
far  off  when,  for  the  first  time,  it 
will  become  apparent  to  several 
thousand  small  station  operators 
throughout  the  country  that  their 
fight  against  the  clear  channel  sta- 
tions, and  against  high  power  for 
clear  channel  stations,  as  strong  bul- 
warks of  sound  broadcasting,  has 
been  a  fight  against  their  own  best 
and  selfish  interest.  .  .  .  The  salva- 
tion of  sound  broadcasting,  which  is 
important  to  the  broadcaster  and  to 
the  public,  does  not  lie  in  reducing 
all  broadcasters  to  the  lowest  com- 
mon denominator.  .  .  . 

"I  repeat  that  even  the  operators 
of  clear  channel  stations  will  find, 
within  the  next  few  years,  that  qual- 
ity operation  to  a  thinner  and  thin- 
ner audience  will  be  economically 
impossible  under  the  present  archaic 
50,000  watt  ceiling  on  power.  I  re- 
peat that  the  FCC,  by  imperiling  the 
survival  possibilities  of  the  larger 
stations,  imperils  the  survival  of  all." 

Shouse  referred  to  the  "super- 
power" of  "Voice  of  America"  sta- 
tions beaming  "the  message  of  de- 
mocracy" through  the  Iron  Curtain, 
and  found  it  "unfortunate"  that  "the 
powerful  signal  available  behind  the 
Iron  Curtain  is  denied  to  many  of 
our  own  people  who  find  in  the 
present  power  limit  on  our  stations 
a  real  Iron  Curtain  shutting  out 
adequate  reception." 

NBC's  Pat.  Weaver  Sees 
Radio  Meshing  With  TV 

Five  years  from  now  radio  will 
be  giving  a  service  offered  by 
no  other  medium — complementary 
coverage  to  television,  it  was  pre- 
dicted on  Friday  by  S.  L.  "Pat" 
Weaver,  NBC  vice  president  in 
charge  of  television.  Weaver  ad- 
dressed the  media  group  of  the 
4-A  Eastern  Conference,  meeting 
at  the  Hotel  Roosevelt  in  New  York. 

"Just  as  today  one  can  reach  95% 
of  all  the  homes  in  this  country 
only  by  using  radio  on  a  television 
base,  so  through  the  years,  no  mat- 
ter whether  the  TV  homes  go  up 
to  50%  and  the  radio  homes  go 
down  to  50%,  you  can  always  add 
radio  and  television  together  and 
reach  America,"  he  said.  "And  only 
by  the  radio-television  combination 
can  you  hit  all  America." 


Joins  West  Hooker 

Wayne  Wirth,  formerly  director  of 
television  for  Van  Diver  and  Carlyle, 
has  joined  West  Hooker  Telef  eatures 
as  vice  president  and  production  co- 
ordinator. Wirth 's  experience  in  tele- 
vision dates  from  1944,  when  he  was 
associated  with  Harvey  Marlowe, 
then  in  charge  of  video  program- 
ming for  WOR,  New  York.  He  was 
also  director  of  Van  Car  Production, 
TV  package  agency. 


ABC  Groups  Leave 

For  Affiliate  Confabs 


(Continued  from  Page  1) 

v-p;  Ernest  Lee  Jahncke,  v-p  in 
charge  of  stations;  Otto  Brandt, 
manager  of  the  stations  department; 
Earl  Mullin,  publicity  director;  Bud 
Stimson  and  Bill  Wiley,  both  of  the 
stations  department  will  meet  with 
20  owners  and  managers  of  12  ABC 
affiliates  in  Ohio  in  a  day-long  ses- 
sion at  the  Dayton  Biltmore  Hotel, 
Dayton,  today.  The  meeting  is  one 
of  a  series  in  various  regions  on 
programming  and  operations. 

The  New  York  contingent  will 
hold  a  similar  meeting  tomorrow  at 
the  Detroit  Athletic  Club,  Detroit, 
with  owners  and  managers  of  ABC 
affiliates  in  Michigan. 

Jack  Pacey,  ABC  trade  news  edi- 
tor, will  leave  New  York  this  morn- 
ing for  a  two-week  series  of  lunch- 
eon and  dinner  meetings  with  busi- 
ness and  advertising  news  editors 
and  ABC  affiliates'  executives  in 
Providence,  Boston,  Syracuse,  Roch- 
ester, Buffalo,  Cleveland,  Pittsburgh, 
Washington,  Baltimore  and  Phila- 
delphia. The  web's  account  execu- 
tives in  New  York  will  time  their 
trips  to  the  stations  they  represent 
with  the  arrival  of  Pacey  in  the 
various  cities. 

Pacey's  tour  is  designed  to  in- 
crease publicity  at  the  local  or  station 
level.  The  ABC  affiliates  will  be  pre- 
sented with  a  publicity  package, 
consisting  of  news  copy  and  back- 
ground material  on  the  network. 


MBS  Moves  Officially 

To  Advance  Web-TV 


(Continued  from  Page  1) 

pointed  out,  five  new  studios  in  the 
WON  building  have  been  completed, 
each  studio  fully  equipped  with  both 
radio  and  television  facilities.  In 
Cleveland,  a  new  radio-television 
studio  building,  auditorium  and 
theater  will  be  under  construction 
shortly. 

White  reported  that  "network  co- 
ordination studies"  are  already 
under  way  at  Mutual  television  sta- 
tions now  in  operation,  i.e.,  Boston, 
Chicago,  Washington,  Los  Angeles, 
and  New  York. 

Detroit  reported  that  its  new 
50,000-watt  radio  transmitter  and 
AM-FM  studio  facilities  are  now 
in  full  operation.  In  announcing  the 
web's  future  plans,  White  disclosed 
that  the  program  and  operation 
budgets  of  1950  were  approved.  It 
was  understood  that  these  budgets 
are  the  same  as  those  for  this  year. 

In  attendance  at  the  two-day 
board  meeting  were  chairman  Theo- 
dore C.  Streibert,  WOR,  New  York; 
T.  F.  O'Neil,  Yankee  Network,  Bos- 
ton; Frank  K.  White;  Benedict 
Gimbel,  WIP,  Philadelphia;  Elbert 
M.  Antrim,  secretary  of  the  board, 
WGN,  Chicago;  J.  E.  Campeau, 
CKLW,  Detroit;  Frank  P.  Schreiber, 
WGN;  H.  K.  Carpenter,  WHK, 
Cleveland;  J.  R.  Poppele,  WOR; 
Linus  Travers,  Yankee  Network, 
Boston;  Lewis  Allen  Weiss,  Don  Lee 
Network,  Hollywood;  Willet  H. 
Brown,  Don  Lee  Network,  Holly- 
wood. 


Chas.  OppenheimToHead 
CBS  Program  Promotion 

(Continued  from  Page  1) 

had  been  trade  news  editor  and  pub- 
licity director  for  WOR,  and  promo- 
tion and  research  director  for  WINS, 
both  New  York  stations. 

Allan  Hughes  has  joined  the  pres- 
entation division  of  the  CBS  adver- 
tising and  sales  promotion  depart- 
ment. He  had  held  a  similar  post  at 
ABC. 


WNEW  Offers  Free  Time 
To  Political  Candidates 


WNEW,  New  York,  will  again  of- 
fer free  and  equal  time  to  all 
qualified  candidates  in  the  Novem- 
ber elections,  the  station  has  an- 
nounced. 

Starting  today,  WNEW  will  air 
a  series  of  20  sustaining  25-minute 
programs,  Monday  through  Friday, 
10:35-11  p.m.  Scripts  will  be  pre- 
pared by  the  candidates  themselves 
but  read  by  professional  radio  per- 
formers hired  by  WNEW.  Lots  were 
drawn  to  determine  order  of  ap- 
pearance in  the  program  series, 
titled  "The  People's  Choice." 


Chi.  Giveaway  Case 
By-Passed  By  FCC 

(Continued  from  Page  1) 

some  specific  date  for  the  court  rec- 
ords, a  date  of  April  17th,  1950  was 
set  for  the  next  hearing  on  Radio 
Features  motion  for  an  interlocutory 
injunction. 

Both  the  Commission  and  Radio 
Features  lawyers  told  Radio  Daily 
that  on  the  latter  date,  should  there 
still  be  no  Supreme  Court  decision, 
the  local  giveaway  court  case  will 
again  be  given  a  postponement. 
Court  action  here  Friday  was  mere- 
ly a  formality  as  actually  giveaways 
can  continue  with  FCC  sanction  at 
least  until  thirty  days  after  Supreme 
Court  ruling.  John  P.  Lulansi,  as- 
sistant U.  S.  Attorney  in  Chicago, 
represented  FCC  in  court  action 
while  Walter  Tinsley  represented 
Radio  Features. 


Named  Radio  Director 

Henriette  K.  Harrison  has  been 
appointed  radio  director  for  the 
Visiting  Nurse  Service  Campaign  be- 
ginning October  18. 


the  nation's  most 


flight 


Fly  United's  DC- 6  Mainliner  300" \ he  Hollywood,"  and  you 
will  see  why  it  has  won  the  favor  of  discriminating  travelers. 

Notice  the  courtesy  and  efficiency  of  United's  hand- 
picked  crew;  relax  over  the  delicious  full-course  meals, 
without  question  the  finest  aloft;  then  discover  the  unex- 
pected exfra  services  that  distinguish  this  flight. 

"The  Hollywood"  leaves  at  12  noon  and  arrives  in 
Los  Angeles  at  7:55  p.  m.  Only  one  stop  en  route — at 
Chicago.  Another  onestop  DC-6  Mainliner  300  flight  at 
9  p.  m. 

UNITED  AIR  LINES 


1 


In  all  advertising,  there's  only  one  medium  where  one 
advertiser  reaches  over  half  the  population  of  the  country. . . 
21,000,000  families! ...  with  one  program  in  one  month.* 
He  does  it  with  Network  Radio  ...on  CBS. 

The  Columbia  Broadcasting  System 


*And  forty-nine  other  CR$  ad- 
vertisers reach  their  customers 
...everywhere  in  America  week 
in.  week  nut ..  .at  an  average  cost 
of  approximately  85c-  per  thou- 
sand people:  the  lowest  Cost 
of  actual  "tidvertistr  circula- 
tion" in  all  advertising  today. 


6 


RADIO  DAILY 


Monday,  October  10,  1949 


THE  WEEK  IN 
RADIO 

Security,  Growth  Cited 


By  AL  JAEGGIN 


RADIO'S  effectiveness  as  an  ad- 
vertising medium,  its  maturity 
as  a  big  business  and  its  future 
security  in  the  face  of  other  media 
were  emphasized  by  four  industry 
spokesmen  on  four  different  occa- 
sions during  the  week. 

Arthur  C.  Nielsen,  president  of 
the  research  firm  of  the  same  name, 
told  the  New  York  Council  of  the 
American  Assn.  of  Advertising 
Agencies  that  "the  danger  to  you,  as 
I  see  it,  is  not  so  much  that  you  may 
overlook  the  opportunities  offered 
by  television  as  that  you  may  turn 
your  backs  on  radio  without  justifi- 
cation." He  cited  the  increase  in  ra- 
dio homes  in  the  number  of  hours 
of  listening  per  home  per  day. 

Frank  M.  Headley,  president  of 
the  National  Association  of  Radio 
Station  Representatives,  told  a  meet- 
ing of  the  Alabama  Broadcasters 
Association  that  the  broadcast  in- 
dustry has  reached  maturity  and 
should,  therefore,  put  aside  "child;sh 
things."  He  charged  that  the  accep- 
tance of  P.I.  and  free  time  deals  is 
unsound  business  and  a  sign  of  im- 
maturity. He  cited  the  need  for  bet- 
ter salesmanship  on  the  grounds 
that  radio  as  a  medium  is  to  a  large 
extent  still  untried. 

Pa-kage  n^odi^er  Louis  G.  Cowan, 
in  addressing  the  radio  and  televi- 
sion session  of  the  4-A  annual  East- 
ern Conference,  declared  that  th" 
future  of  radio  is  secure,  adding  that 
"radio  is  a  very  big  business  which 
is  not  dying." 

Another  optimistic  appraisal  of 
radio  and  its  future  was  made  by 
W  C  A  U  .  Philadelphia,  president 
Donald  Thornburgh  who  pointed 
out  to  the  New  York  REC  meeting 
that  radio  will  justify  its  rates  for 
many  years  to  come  and  that  the 
medium  will  have  a  profitable  year 
despite  the  inroads  of  television. 

One  advertiser  whose  extensive 
use  of  radio  has  played  a  major  role 
in  its  growth,  Lever  Brothers,  will 
move  its  headquarters  from  Cam- 
bridge, Mass.,  to  New  York  after 
construction  of  a  20-story  Lever 
House  has  been  completed.  .  .  .  Con- 
trary to  general  belief,  A  &  P  has 
authorized  the  use  of  radio  in  its 
anti-trust  campaign.  .  .  .  The  Kel- 
logg Co.  bought  a  new  audience 
participation  show,  "Mother  Knows 
Best,"  on  WCBS,  New  York.  .  .  . 
Paramount's  radio  department,  in  a 
tie-up  with  Ry  Krisp,  purchased  a 
new  five-minute  radio  series,  Mon- 
days, Wednesdays  and  Fridays,  over 
366  MBS  stations.  .  .  .  Ludens,  Inc., 
picked  up  the  tab  on  a  quarter-hour 
segment  of  "Sing  It  Again"  on  CBS. 
.  .  .  Gillette  Safety  Razor  Co's 
"World  Series"  coverage  was  car- 
ried by  740  AM  and  FM  stations,  in- 
cluding 520  Mutual  outlets,  72  CBS 
stations,  and  stations  in  Mexico, 
Central  and  South  America,  Hawaii, 
Puerto  Rico  and  Cuba. 


Mainly  About  Manhattan.  .  . 

•  •  •  THE  CORRIDORS  in  the  NBC  quarters  at  Radio  City  were 
alive  with  rumors  Friday  on  the  significance  of  Joseph  McConnell  be- 
coming president  of  the  network  and  Niles  Trammell  being  elected  to 
the  chairmanship  of  the  board.  Most  of  the  dopesters  interpret  the 
change  as  meaning  that  McConnell  will  have  the  chore  of  retiring  some 
network  executives  whose  numbers  are  up  under  the  web  reorganization 
plan.  Trammell,  they  say,  has  many  old  associates  in  the  executive 
personnel  and  the  role  of  dismissing  some  of  them  wouldn't  come  easy 
tor  him.  Executive  changes  are  reported  to  take  place  within  the  next 
lew  weeks.  Trammell's  elevation  to  the  chairmanship  of  the  board  means 
that  he'll  be  free  to  devote  more  time  as  the  web's  goodwill  ambassador 
and  No.  1  salesman.  Cne  of  radio's  most  widely  known  and  respected 
citizens,  he'll  have  much  to  do  with  the  policy  making  in  his  new  duties. 

it      it      it  it 

9  •  •  THOSE  CUTE  YOUNGSTERS  you've  been  seeing  on 
the  TV  version  of  "Stop  the  Music"  belong  to  members  of  Lou 
Cowan's  staff.  Barbara  and  Mary  Beth  Faber,  aged  8  and  0 
respectively,  are  the  children  of  L.  K.  Faber,  treas.  of  Louis  G. 
Cowan,  Inc.,  and  H'arry  Moses,  13,  is  the  son  of  John  Moses,  one 
of  Cowan's  associates.  Needless  to  say,  there's  no  holding  the 
proud  parents. 

it     it     it  it 

•  •  •  JUST  THAWTS:  We'd  like  the  Black  Robe  even  more  if 
they  didn't  accentuate  the  fact  that  it's  merely  a  "re-enactment"  of 
actual  cases  both  before  and  after  the  program.  Naturally,  it's  necessary 
to  state  the  fact — but  isn't  once  enough  and  that  before  the  series 
unfolds?  Once  you've  seen  the  show,  you  become  so  entranced  that 
to  hear  that  announcement  at  the  close  completely  fractures  the  mood. 
It  makes  about  as  much  sense  as  a  film  ending  with  the  announcement: 
"Now  don't  forget,  folks,  what  you've  just  seen  was  merely  a  movie." 
.  .  .  From  our  observation  post,  it  is  just  about  as  easy  to  square  the 
circle  as  to  successfully  simulcast  a  program.  Take  "We  the  People," 
ior  example.  This  program  misses  a  heart-beat  when  it  is  forced  to  put 
on  variety  acts  with  big  names  for  the  benefit  of  television  viewers. 
Ordinarily,  the  story  behind  the  big  name  is  too  flimsy  for  the  listener 
in  Ohmygosh,  la.  We  take  our  hats  off  to  the  excellent  technical  produc- 
tion as  well  as  the  masterful  blending  of  loose  ends  by  emcee  Danny 
Seymour.  But  it's  still  a  tough  struggle.  Maybe,  in  the  case  of  "We,  the 
People,"  a  smash,  dramatic  human  interest  finale  each  week  would 
save  the  situation.  All  we  know  is  seeing  is  believing,  but  not  enough 
people  see  on  a  national  simulcast  to  uphold  the  radio  Hooper  at 
this  time. 

V      V      V  V 

•  •  •  AROUND  TOWN:  Mutual  overhauling  program  struc- 
ture with  concentration  on  stanzas  that'll  appeal  to  the  rural 
Hooper  bait.  .  .  .  Allen  (Duke)  Ducovny,  one  of  radio  and  TV's 
more  gifted  directors,  has  joined  Kenyon  &  Eckhardt's  staff  as 
a  video  producer.  .  .  .  Dennis  Day  planed  out  of  H'wood  after  last 
night's  Jack  Benny  program  for  Boston  to  headline  the  benefit 
show  for  Archbishop  Cushing's  hospital  project  at  the  Boston 
Garden  this  Wed.  .  .  .  Peggy  Stone,  New  York  station  rep,  back 
from  Newport  News,  Va.,  with  word  that  she's  become  a  grandma 
for  the  second  time.  Another  daughter  was  born  to  Peggy's 
daughter,  Mrs.  A.  Beckhardt.  .  .  .  WHOM  program  chief,  Chas. 
Baltin,  upped  to  assistant  gen'l  manager.  .  .  .  Erskine  Johnson 
teaming  up  with  a  photographer  pal  to  produce  TV  films.  .  .  . 
Phil  Baker's  wife,  Irmgard,  in  from  the  coast  to  help  him  prepare 
his  new  teleshow,  "Open  Letter."  .  .  .  Carl  King's  definition  of  a 
B'way  playboy:  All  he  wants  is  love,  liberty  and  the  pursuit.  .  .  . 


"It  has  come  to  our  attention  that 
the  song,  'Wishing  Star'  published 
by  Broadcast  Music,  Inc.  which  was 
in  our  confidential  ACI  Survey  for 
the  week  ending  September  29,  1949, 
was  inadvertently  omitted  from  the 
alphabetical  list  we  sent  you  last 
Friday. 

"Since  it  may  be  too  late  to  do 
anything  about  it  this  week,  I  hope 
you  will  find  it  convenient  to  run  a 
correction  about  this  in  an  early  is- 
sue next  week." 

Sincerely  yours, 
John  C.  Peatman 
Office  of  Research,  Inc. 

Youth  Forum  Over  WQXR 
Presents  Mrs.  Roosevelt 


Mrs.  Franklin  D.  Roosevelt,  chair- 
man of  the  UN  Commission  on  Hu- 
man Rights,  was  speaker  during 
first  New  York  Times  "Youth  For- 
um" of  the  season,  broadcast  via 
transcription  by  WQXR,  New  York, 
on  Saturday,  Oct.  8,  10: 15-11  a.m. 

The  broadcast  originated  from 
the  auditorium  of  the  General  As- 
sembly Building  at  Flushing  Mead- 
ow, Queens,  before  2,000  high  school 
students.  Dr.  Benjamin  A.  Cohen, 
assistant  secretary-general  of  the 
UN,  opened  the  broadcast. 


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NAME   

ADDRESS   

CITY    ZONE. 


Section  of  RADIO  DAILY.  Monday.  October  10.  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


l  last 


CBS  COLOR  AIRS  GRID  PICK-UP 


TELE  TOPICS 


CD  WYNN  is  a  very  funny  man,  and  his 
new  stanza  on  CBS  is  a  very  funny 
show.  There  wasn't  a  single  boffola  on 
his  opener  last  week,  but  the  entire  half- 
hour  was  filled  with  nice,  comfortable 
chuckles.  Tis  indeed  an  art  to  keep  peo- 
ple laughing  pleasantly  for  30  minutes — 
even  more  difficult,  perhaps,  than  tossing 
off  monstrous  yocks  now  and  then — and  of 
the  few  true  practitioners  of  this  art,  Wynn 
is  among  the  best.  We  saw  the  recorded 
show  twice,  once  at  a  press  preview  and 
again  at  home  Thursday  nite,  and  the  best 
indication  of  the  caliber  of  Wynn's  com- 
edy is  that  it  seemed  just  as  funny  the 
second  time.  Wynn  actually  turned  com- 
mercials for  Speidel  watch  bands  into  a 
high  spot  of  the  show,  by  combining  them 
with  a  satire  on  several  advertising  cliches. 
("Speidel  bands  prevent  wrist  decay!") 
Another  line  that  especially  appealed  to 
us  was,  "I  know  as  much  about  television 
as  anybody;  I've  been  in  it  15  minutes 
now."  .  .  .  Show  was  very  neatly  paced, 
with  Wynn  spelled  by  the  Szonyis,  a  fine 
acrobatic  dance  team,  and  the  torrid  Ger- 
trude Niesen.  .  .  .  Written  by  Hal  Kanter, 
Leo  Solomon  and  Seaman  Jacobs,  program 
is  produced  by  Harlan  Thompson  and  di- 
rected by  Ralph  Levy,  with  ork  conducted 
by  Lud  Gluskin.  Cecil  b  Presbrey  is  the 
agency.  .  .  .  Picture  quality  of  the  record- 
ing was  superior  to  previous  footage  from 
Hollywood,  but  showed  need  for  still  more 
improvement. 

• 

DLUE  (?)  NOTE:  Biggest  laugh  at  the 
"  CBS  color  demonstrations  in  Washing- 
ton last  week  was  provided  by  Bette  Can- 
non, Alexandria,  Va.,  dancing  teacher, 
when  she  lost  her  skirt  during  a  tap  rou- 
tine to  reveal  a  short  pair  of  deep-blue 
panties.  A  nervous  soul  in  the  control 
room  blacked  out  the  program  immediately 
to  the  accompaniment  of  a  hearty  roar 
from  the  assembled  experts.  .  .  .  About 
150  merchants  in  Long  Island  City  have 
given  up  the  fight  against  Milton  Berle 
and  will  close  their  stores  Tuesday  nites. 
A  resolution  by  their  trade  association  said 
"most  of  the  residents  spend  Tuesday  eve- 
nings viewing  (the  Berle  show)  .  .  .  and 
very  little  thought  is  given  to  shopping." 
• 

"THE  THREE  New  York  stations  which, 
■  with  WNBT,  underwrote  the  special 
Pulse  study  on  the  first  Series  game,  are 
hopping  mad  because  NBC  released  the 
figures  to  the  press.  .  .  .  Shot  of  Dave 
Garroway  chopping  the  coax  in  the  cur- 
rent issue  of  Life  pictures  him  as  a  dead 
ringer  for  Gary  Cooper.  .  .  .  Past  and  pres- 
ent diamond  stars  are  finding  new  careers 
in  video  as  a  result  of  the  Series.  Jackie 
Robinson  is  doing  a  daily  stint  on  WJZ- 
TV,  while  Chief  Bender  and  George  Earn- 
shaw,  former  Philadelphia  hurlers,  are  on 
a  daily  pre-game  show  over  WCAU-TV. 


PICTURE  OF  THE  WEEK 


Dr.  Frank  Stanton,  CBS  President  (left),  explains  CBS  color  tele- 
vision camera  to  FCC  Chairman  Wayne  Coy  at  official  demonstration 
of  the  color  system  at  the  Carlton  Hotel  Grand  Ballroom  in  Wash- 
ington, D.  C.  Temporary  video  studio  was  set  up  in  a  parlor  of  the 
hotel. 


Network  Shows  Color  At  FCC  Hearing 

It  was  CBS'  turn  in  the  FCC  spotlight  at  the  color  hearings  in 
Washington.  The  web  demonstrated  its  color  system  on  the  AT&T 
hookup  between  Washington  and  New  York,  with  little  or  no  loss  in 
picture  quality.  Prexy  Frank  Stanton  urged  immediate  adoption  of  the 
best  color  system,  said  Columbia's  is  "ready  today"  and  the  most  econo- 
mical. .  .  .  NBC  announced  rate  increases  up  to  40  per  cent  for  22  of  its 
affiliates  and  the  move  was  seen  as  forerunner  of  a  general  rate  boost 
for  the  entire  industry.  Increases  in  all  cases  are  based  on  rapidly  grow- 
ing number  of  receivers  in  circulation.  .  .  .  Negotiations  between  SAG 
and  the  Eastern  talent  unions  reached  a  stalemate,  with  SAG  refusing 
to  join  the  proposed  "Television  Authority"  and  threatening  a  with- 
drawal from  AAAA  if  its  jurisdiction  is  affected.  .  .  .  Pool  coverage  of 
the  World  Series  was  carried  by  54  stations  in  29  cities  for  a  total  esti- 
mated audience  of  between  17  and  20  million.  .  .  .  AFM  brexy  James 
C.  Petrillo,  meeting  with  agencies  and  producers,  said  that  a  scale  for 
musicians  employed  in  TV  films  will  he  sent  out  this  week  and  indica- 
ted that  he  will  demand  a  royally  payment  to  the  union  for  each  airing 
of  these  films. 


Net  Demonstration 
Concluded;  RCA 
Starts  Today 

(Continued  from  Page  1) 

with  the  skies  leaden  and  the  light 
poor,  and  with  a  heavy  rain  pour- 
ing down  on  the  Roosevelt  and 
Western  Reserve  high  school  junior 
varsities  which  participated  in  the 
scrimmage. 

Nonetheless,  the  pictures  received 
on  the  Carlton  ballroom  receivers 
were  bright  and  easily  seen.  There 
was  no  flicker,  color  fringing  nor 
color  breakup.  It  was  interesting  to 
note,  too,  that  fast  moving  buses  and 
automobiles  in  the  rear  flashed 
across  the  screen  without  color 
breakup.  And  despite  the  fact  that 
the  jerseys  were  quite  similar — 
orange  and  maroon — they  were  eas- 
ily distinguished  on  the  color  screen. 
That  wasn't  the  case  with  the  black 
and  white  picture. 

Much  had  been  made  during  last 
week's  hearings  about  being  able  to 
follow  the  ball  on  a  color  screen. 
The  football  was  plainly  seen  as  it 
flashed  to  the  backfield  and  was 
kicked  and  passed.  Just  to  make  the 
show  more  impressive,  Adrian 
Murphy,  CBS  vice-president,  and 
emcee  of  the  demonstration,  had  a 
couple  of  baseball  player's  toss  a  ball 
around  and  hit  it.  The  white  ball 
was  just  as  clearly  seen  as  it  would 
be  on  a  black-and-white  screen. 

As  in  Thursday's  demonstration, 
RCA  was  silent  all  through  the  tests, 
apparently  willing  to  state  its  own 
case  today  at  the  Washington  Hotel 
demonstration  it  is  putting  on  for 

Not  till  today's  demonstration  will 
anybody  but  a  few  RCA  executives, 
outside  of  the  engineers  who  work- 
ed on  the  system,  be  able  to  see  RCA 
color  video. 


New  DuM  19-Inch  Sets 

To  Sell  For  $495,  Up 

Introduction  of  three  new  DuMont 
receivers  featuring  the  firm's  recent- 
ly-developed 19-inch  short-necked 
tube  was  announced  over  the  week- 
end by  Ernest  Marx,  general  man- 
ager of  receiver  sales.  Lowest  priced 
set  in  the  new  line,  now  being  del- 
ivered to  dealers,  lists  at  $495.  The 
other  two  models  are  priced  at  $545 
and  $645.  All  three  are  console 
models. 


Named  WGN-TV  Director 

Chicago — Ernest  Lucas,  formerly 
film  editor  of  the  WGN-TV  Chicago- 
land  Newsreel.  has  joined  the  sta- 
tion's program  department  as  direc- 
tor. His  first  assignment  will  be  the 
Chicagoland  Mystery  Players. 


RADIO  DAILY: 


Monday,  October  10,1949 


Trammell  Heads  NBC  Board; 
McConnell  Named  Web  Pres. 


(Continued 

relinquishing  the  post  as  president 
of  NBC  came  with  dramatic  sud 
denness  on  Friday  morning.  Rumors 
had  been  current  in  radio  for  some 
time  that  he  might  retire  as  presi- 
dent. However  the  dopesters  had  not 
included  the  name  of  McConnell  as 
the  probable  successor  to  President 
Trammell. 

Has  Imoressive  Background 

McConnell,  who  was  elected  exec- 
utive vice-president  of  RCA  last 
July,  will  brifig  to  the  NBC  presi- 
dency an  impressive  record  of  ac- 
complishments as  a  lawyer,  finance 
executive  and  administrator. 

He  was  vice-president  in  charge 
of  finance  of  RCA  prior  to  becoming 
executive  vice-president  and  has 
been  associated  with  the  corporation 
since  1941.  In  that  year,  he  joined 
the  Legal  Department  of  the  RCA 
Manufacturing  Company,  now  the 
RCA  Victor  division.  He  became 
General  Counsel  of  the  organization 
in  1942.  and  three  years  later  he  was 
elected  vice-president  and  general 
attornev  of  the  RCA  Victor  division. 
From  April,  1947.  to  January,  1949, 
he  served  the  same  division  as  vice- 
Dresident  in  charge  of  Law  and 
Finance. 

A  native  of  Davidson,  N.  C,  Mc- 
Connell was  graduated  from  David- 
son college  in  1927.  In  1931,  he  re- 
ceived a  Law  degree  from  the  Uni- 
versity of  Virginia.  He  practiced  law 
in  West  Palm  Beach,  Fla.,  and  in 
Charlotte,  N.  C. 

In  1935,  McConnell  became  an  as- 
sociate in  the  New  York  law  firm 
of  Cotton,  Franklin.  Wright  and 
Gordon  (now  Cahill,  Gordon,  Zach- 
ry  &  Reindel) ,  where  he  specialized 
in  legal  ohases  of  government  regu- 
lation of  corporate  enterprises.  He 
is  a  member  of  the  Phi  Beta  Kappa 
and  Kappa  Alpha  fraternities. 

Trammel!  Issues  Statement 

Trammell,  in  recommending  the 
appointment  of  McConnell  as  presi- 
dent of  the  network,  issued  the  fol- 
lowing statement: 

"For  some  time  it  has  been  evi- 
dent that  with  the  rapid  develop- 
ment of  television  and  the  changes 
in  radio  broadcasting  technique,  I 
could  better  serve  the  interests  of 
the  National  Broadcasting  Company 
by  being  relieved  of  administrative 


from  Page  1 ) 

duties  and  be  able  to  devote  more 
of  my  time  to  client,  talent  and  sta- 
tion relations  in  both  radio  and  tele- 
vision. In  selecting  Mr.  McConnell 
to  be  President  of  the  National 
Broadcasting  Company,  I  am  confi- 
dent he  will  contribute  materially 
to  the  continued  success  of  our  op- 
erations in  the  changing  era  ahead. 
Mr.  McConnell,  who  is  forty-three 
years  of  age,  has  been  associated 
with  the  operations  of  RCA  for  the 
past  twelve  years.  He  has  had  sue 
cessful  experience  in  finance,  law 
and  business  administration.  Prior 
to  his  election  today  as  President  of 
the  National  Broadcasting  Company, 
Mr.  McConnell  was  Executive  Vice- 
President  of  RCA  and  worked  close- 
ly with  NBC  in  dealing  with  its  ex- 
panded business  problems.  Mr.  Mc- 
Connell is  thoroughly  familiar  with 
our  operations  and  personnel  and 
his  election,  I  know,  will  be  enthusi- 
astically applauded  within  and  out- 
side the  Company." 

General  Sarnoii  Comments 

General  Sarnoff,  who  is  vacating 
the  chairmanship  of  the  NBC  board 
in  favor  of  Trammell,  said: 

"The  step  was  taken  because  we 
agreed  with  Mr.  Trammell's  view 
that  expansion  of  the  broadcasting 
business  which  the  growth  of  tele- 
vision makes  possible  and  changing 
conditions  in  the  industry,  required 
him  to  be  freed  from  administrative 
duties  so  that  he  can  give  more  of 
his  time  to  talent,  client  and  station 
relations,  and  to  the  major  develop- 
ments of  the  Company.  My  interest 
in  NBC  continues  as  heretofore  and 
I  remain  a  member  of  its  Board  of 
Directors." 

Became  President  in  1940 

Trammell  has  been  president  of 
NBC  since  July  1940,  and  has  held 
important  executive  positions  in 
NBC  and  RCA  for  more  than  twen- 
ty-six years.  Mr.  Trammell  joined 
RCA  in  San  Francisco  in  April,  1923, 
and  transferred  to  the  National 
Broadcasting  Company  in  March, 
1928,  as  a  salesman.  In  May,  1928,  he 
was  made  Manager  and  Vice-Presi- 
dent of  the  Central  Division  with 
headquarters  in  Chicago.  In  Decem- 
ber, 1938,  he  was  made  Executive 
Vice-President  of  the  Company  in 
New  York. 


Fair  Trade  Manufacturers 
Spend  $318,124,185  In  '48 

Manufacturers  in  12  fields  in 
which  fair  trade  is  prevelant,  spent 
$381,124,185  on  national  advertising 
in  radio,  newspapers  and  magazines 
during  1948,  it  was  announced  in  a 
memorandum  on  "Fair  Trade  and 
Prices"  released  Friday  by  Dr.  John 
W.  Dargavel,  chairman  of  the  Bur- 
eau of  Education  on  Fair  Trade. 
This  amount  constitutes  41  per  cent 
of  the  over-all  total  of  $922,358,413 
spent  for  national  advertising  in 
these  three  media,  Dr.  Dargavel  said. 


Bunche  TalkOnWQXR 
Scheduled  For  October  14 


Dr.  Ralph  Bunche,  of  the  United 
Nations  staff,  will  be  heard  exclu- 
sively over  WQXR,  New  York,  in 
an  address  on  "A  World  Unity  of 
People"  at  the  Harlem  YWCA  on 
Friday,  Oct.  14,  9:30-9:45  p.m. 


Stork  News 

Dan  Morlcy,  program  director  of 
Bruce  Chapman  Productions,  is  the 
father  of  a  girl,  Linda,  born  Oct.  3 
in  New  York.  Mrs.  Morley  is  the 
former  Ruth  Homond. 


BERT  PEARL 

Ace  MC  and  main- 
spring ol  the  happy 
tang  •  sings,  plays 
piano,  directs 


EDDIE  ALLEN 
THE  "SWOON  GOON 


CLIFF  McKAY 
CLARINET' SAX  AND 
VOCALIST 


JIMMIE  NAMARO 

XYLOPHONIST  PIANIST 


HUGH  BARTLETT 
ANNOUNCER 


KATHLEEN  STOKES 
INTERNATIONALLY 
KNOWN  ORGANIST 


JOE  NIOSI 

bass  violinist  or 

TOP  NET  SHOWS 


BOB  GIMBY 
TRUMPET  AND  VICTOR 
RrCQRDING  ARTIST 


B  LAI  N  MA  THE 
CONCIRT  VIOLINIST 
PLUS  I00GIE  W00GIE 


GEORGE  TEMPLE 
ACTOR  AND  PRODUCER  J 


14-9  Rating 

NOW  TRANSCRIBED  AND  AVAILABLE 
FOR  LOCAL  AND  REGIONAL 
SPONSORSHIP  IN  THE  U.S.A. 


the  most  fun-sational  show  in  radio  history 
—  the  show  that  holds  the  four  topmost  honors 
over  the  Trans-Canadian  network  of  the  C.  B.  C. 

•  LARGEST  RADIO  AUDIENCE 

•  TOP  NETWORK  DAYTIME  PROGRAM 

•  TOP  SPONSOR  IDENTIFICATION 

•  BEAVER  AWARD  (RADIO'S  OSCAR) 

And  Jleiel  the.  PtoaJ  .  .  . 

.  .  .  FROM  A  LISTENER: 

"May  God  bless  each  member  of  your 
cast  in  your  efforts  to  cheer  us  and  make 
our  lives  a  little  brighter." 

N.M.L,  Norwood,  N.  Y. 
.  .  .  FROM  AN  AGENCY: 

"I  was  not  surprised  when  surveys  taken 
in  six  cities  gave  the  Happy  Gang  show 
a  first  in  five  out  of  six  markets." 
Mary  R.  Miller, 
Radio  Director, 

Newman,  Lynde  &  Associates  Inc. 
.  .  .  FROM  A  SPONSOR: 

"Happy  Gang  sponsors  will  find  them- 
selves featuring  a  show  that's  sure  to 
bring  favourable  comment,  friends,  con- 
tacts and  best  of  all — increased  sales." 

Foremost  Dairies 
For  exclusive  rights  in  your  locality,  order  your 
audition  samples  NOW.    All  offers  subject 
to  prior  sale. 


GARRY  J.  CARTER 

NEW   YORK    366  Madison  Avenue  -    Vanderb'lt  6  3417 
BUFFALO   1373  Fiilmate  Avenue      Ba-ley  OS20 


The  Notional  Doily  Newspaper  of  Commercial   Radio   and  Television 


j  VOL.  49,  NO.  7 

NEW  YORK.  TUESDAY,  OCTOBER  11,  1949 

TEN  CENTS 

RCA  HAS  NEW  COLOR-TV  TUBE  IN  WORK 


FCC  Announces  Days 
For  Analysis  'Week' 


Washington  Bureau  of  RADIO  DAILY 

Washington — The  FCC  yesterday 
announced  the  dates  for  program 

»  log  analyses  to  be  covered  by  broad- 
casters whose  license  renewal  ap- 
plications are  due  next  year. 
Program  information  must  be  in- 

*S  eluded  covering  a  composite  week 
including  the  following  days  in  1949; 
Monday,  January  17;  Tuesday, 
March  1;  Wednesday,  April  6,  Thurs- 

v  day,  May  12;  Friday,  July  22;  Sat- 
urday, Sept.  10;  Sunday,  Oct.  9. 


Move  To  Double  Set  Fee 
In  Canada  Is  Protested 


Montreal  —  Liberal  members  of 
Parliament  have  protested  against  a 
proposal  to  double  the  present  li- 
cense fee  of  $2.50  on  radio  sets.  A.  D. 
Dunton,  CBS  chairman,  has  said 
that  unless  the  CBS  obtains  more 
revenue  it  will  not  be  able  to  carry 
on  present  services. 

During  recent  hearings  on  this 
subject  before  the  Royal  Commis- 
sion there  were  suggestions  that  the 
needed  revenue  be  supplied  through 
a  statutary  grant  by  Parliament,  in 
the  same  way  that  the  Government 
(Continued  on  Page  2) 

KTSA  Stock  Transfer 

Completed  To  Express 

San  Antonio,  Texas — Final  trans- 
fer of  stock  in  KTSA  and  KTSA- 
FM,  to  the  Express  Publishing  Co., 
has  been  made,  according  to  an  an- 
nouncement made  here  following  a 
final  meeting  held  in  Dallas,  where 
final  arrangements  were  completed. 
Purchase  price  was  $450,000. 

The  transfer  was  made  from  the 
(Continued  on  Page  2) 


Not  So  Tough 

Oklahoma  City — On  one  of 
WKY-TV's  regular  weekly  wrest- 
ling telecasts  were  fifty  handi- 
capped boys  who  have  been  at- 
tending the  matches  as  guests 
of  the  promoter.  Immediately  af- 
ter the  telecast  21  persons,  fol- 
lowing an  example  set  by  one 
of  the  wrestlers,  pledged  $10 
apiece  to  buy  YMCA  member- 
ships for  the  boys. 


No  Paper  Tomorrow 

Tomorrow,  October  12,  is 
Columbus  Day,  celebrated  in 
most  of  the  states  of  the  Union 
as  a  legal  holiday.  In  observ- 
ance, RADIO  DAILY  will  not 
be  published. 


CBS  While  Collarites 
Request  Pad  Parley 

The  CBS  chapter  of  the  United 
Office  and  Professional  Workers  of 
America  (CIO)  has  asked  network 
officials  to  meet  with  union  repre- 
sentatives "immediately"  to  resolve 
contract  differences. 

The  letter  was  mailed  Friday  by 
the  union's  steering  committee  to 
CBS  board  chairman  William  S. 
Paley,  president  Frank  Stanton, 
and  vice-presidents  Joseph 
H.  Ream,  Lawrence  W.  Lowman, 
and  Howard  L.  Hausman.  The  con- 
tract dispute  involves  NLRB  certi- 
fication, wages,  working  conditions, 
job  security,  and  other  issues.  The 
present  UOPWA-CBS  pact  expires 
Dec.  1. 


In  Experimental  Stage;  Will  Be  Ready 
In  6-12  Months,  Firm  Tells  FCC 
At  Video  Session  In  Capital 


Receiver-Tube  Sales 

Up  Sharply  In  August 

Washington  Bureau  of  RADIO  DAILY 

Washington — RMA  has  announced 
that  radio  tube  sales  rose  sharply  in 
August,  to  a  total  of  13,505,940,  com- 
pared with  only  10,117,925  in  July. 
The  August,  1948,  total  was  a  boom- 
ing 16,722,177  units,  however. 

Of  the  August  sales  this  year, 
9,659,033  were  for  new  sets,  2,788,824 
for  replacements,  779,811  for  export, 
278,272  for  Government  agencies. 


High  Power  FM 'Era' 
Predicted  By  Ware 

Washington  Bureau  of  RADIO  DAILY 

Washington  —  FM's  "low-power 
era"  is  at  an  end,  FMA  president 
William  E.  Ware  said  last  week.  He 
pointed  to  the  licensing  by  the  FCC 
of  30  FM  stations  to  operate  at  full- 
power — three  at  50  kw  or  more,  two 
at  40  kw  or  more  and  five  at  20  kw 
or  more. 

This  means,  said  Ware,  that  "new 
areas  will  be  opened  up  where  the 
(Continued  on  Page  6) 

Record  Total  Of  Stations 
Air  Gov't  Market  Reports 

Washington  Bureau  of  RADIO  DAILY 

Washington— A  total  of  1,137  sta- 
tions— including  76  FMers — are  now 
carrying  Government  farm  market 
reports,  a  survey  just  completed  by 
the  Department  of  Agriculture  re- 
veals. This  is  58  more  than  carried 
(Continued  on  Page  3) 

4-A  Central  Council 

Will  Meet  In  Chicago 

Chicago — The  central  council  of 
the  American  Assn.  of  Advertising 
Agencies  will  hold  a  two-day  meet- 
ing at  the  Drake  Hotel  on  Thursday 
and  Friday,  with  problems  of  mer- 
(Continued  on  Page  3) 


Int'l  Group  To  Consider  Ban 
On  Canned  Music  In  AM-TY 


(By  Cable) 
Geneva — A  proposal  that  all  can- 
ned music  in  TV,  radio  and  films,  be 
abolished  will  be  offered  at  a  meet- 
ing here  of  the  advisory  committee 
of  the  International  Labor  Office  on 
Oct.  24.  On  the  agenda  of  the  meet- 
ing is  a  discussion  of  the  rights  of 
performers  who  record.  It  is  under- 
stood that  all  forms  of  the  reproduc- 
tion of  sound  will  come  up  for  con- 
sideration. 


Adoption  of  such  a  proposal  would 
require  that  all  music  in  films  be 
rendered  by  live  artists.  This  would 
result  in  a  heavy  increase  in  pro- 
duction cost,  according  to  opponents 
of  the  idea. 


James  C.  Petrillo,  president  of  the 
American  Federation  of  Musicians, 
yesterday  was  reported  to  be  follow- 
ing "closely"  a  move  by  the  ILO 
(Continued  on  Page  3) 


By  FRANK  BURKE 

Editor,  RADIO  DAILY 
Washington — Revealing  that  Ra- 
dio Corporation  of  America  now  has 
in  the  process  of  development  a  new 
tube  for  television  sets  capable  of 
receiving  color  television,  Dr.  Elmer 
W.  Engstrom,  vice  -  president  in 
charge  of  research  for  RCA  Labor- 
atories, gave  a  progress  report  on 
color  TV  to  members  of  the  FCC 
and  television  experts  assembled  at 
(Continued  on  Page  71 

Cards  Urge  Sponsors 
To  Drop  WBT  Support 

National  advertisers  on  WBT. 
Charlotte,  N.  C,  have  received  hun- 
dreds of  penny  postcards,  signed  ap- 
parently by  local  citizens,  urging  the 
dropping  of  commercials  over  the 
station  because  10  engineers  have 
been  "unjustly  discharged  for  union 
activity." 

The  cards,  which  were  addressed 
with  rubber  stamps  to  the  sponsor- 
(Continued  on  Page  2) 


Colman  Records  Show 
For  United  Nations  Day 

West  Coast  Bureau  of  RADIO  DAILY 
Hollywood — Ronald  Colman  yes- 
terday recorded  a  special  15-minute 
transcribed  show  for  use  by  stations 
throughout  the  country  in  connec- 
tion with  the  celebration  of  United 
Nations  Day,  Oct.  24. 
The  transcriptions,  which  will  be 
(Continued  on  Page  2) 


Service 

The  entire  two-hour  long  ABC 
program,  "Kate  Smith  Calls," 
last  night  was  devoted  to  a 
special  salute  to  Red  Feather 
campaigns  of  1,250  Community 
Chests  now  raising  funds  for  the 
support  of  14.000  health  and  wel- 
fare services  throughout  the 
United  States  and  Canada.  Con- 
tributions of  SI  00  each  were 
made  to  nine  cities. 


2 


RADIO 


DAILY 


Tuesday,  October  11,  1949 


Vol.  49,  No.  7      Tues.,  Oct.  11,  1949      10  Crs. 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicozjte, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily, 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337,  7-6338. 
Cable  address :  Radaily,  New  York. 


WEST  COAST  OFFICES 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
360  No.  Michigan  Ave. 
Phone:  Randolph  6-6650 
Phone:  Riverside  5491 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
•mder  the  act  of  March  3,  1879. 


FINANCIAL 


(October  10) 


NEW  YORK  STOCK  EXCHANGE 


High  Low 

.    7'/2  7i/8 

2634  25'/8 

1431/2  14334 

.  221/2  221/2 


Close 
71/2 
263/4 


ABC   

Admiral  Corp. 
Am.  Tel.  &  Tel 

CBS  A    22l/i    221/2  221/2 

CBS   B    221/2    22  221/2 

Philco    3IV4    303,4  303/4 

RCA  Common  1238    12V4  12'/4 

RCA  1st  pfd   731/2    731/2  731/2 

Stewart-Warner  ...  12l/2    12 1/4  12l/4 
Westinghouse    .  . .  .  26%    26 1/4  26V4 
Westinghouse   pfd.  101  Vs  101  101 
Zenith  Radio  27%    27%  27% 

NEW  YORK  CURB  EXCHANGE 
Nat.  Union  Radio       2%      2%  2% 
OVER  THE  COUNTER 

Bid 

DuMont   Lob   14l/4 

Stromberg-Carlson    12 


Net 
Chg. 

+  Vs 


+ 

+ 

Vi 

'/4 

+ 

Vi 

V* 

Ve 

3/a 

+ 

V4 

Asked 
151/4 
131/2 


WRQN  Now  WVOP 

Vidalia,  Ga.— WRQN.  Vidalia,  has 
changed  its  call  letters  to  WVOP, 
for  "Voice  of  Progress."  The  station 
operates  full-time  with  250  watts  on 
1450  kc 


AD  AGENCY 
RADIO  —  TV  PACKAGE  PRODUCERS 

Immodiotely  available  as  Radio-TV  pro- 
duction assistant  and/or  Man  Friday  to 
busy  Radio-TV  producer.  Four  years  similar 
experience  with  top  N.  Y.  agency.  Write 
RADIO  DAILY,  Box  277,  1501  Broadway, 
N.  Y.  C. 


KTSA  Stock  Transfer 

Completed  To  Express 

(Continued  from  Page  1) 

Taylor  Radio  and  Television  Corp. 
which  had  an  option  to  buy  all  the 
stock  in  the  Sunshine  Broadcasting 
Co.,  former  owner  of  KTSA  and 
KTSA-FM,  local  CBS  affiliate. 

Representing  the  Express  Publish- 
ing Co.,  at  the  meeting  were  Frank 
G.  Huntress,  Jr.,  Leroy  Denman,  Jr., 
and  Charles  D.  Lutz.  Sunshine  was 
represented  by  Gene  A.  Howe  and 
Taylor  was  represented  by  O.  L. 
Taylor. 


Move  To  Double  Set  Fee 
In  Canada  Is  Protested 


(Continued  from  Page  1) 

covers  the  deficits  of  the  publicly- 
owned  Canadian  National  Railways 
and  Trans-Canada  Air  Lines.  It  is 
considered  doubtful  whether  any 
Government  decision  will  be  an- 
nounced before  next  year. 


Edgar  P.  Kampf 

Edgar  P.  Kampf,  DuMont  sound 
engineer  and  husbandiof  Idella  Grind- 
ley  Kampf,  a  program  supervisor  for 
the  Mutual  network,  died  suddenly 
at  7  a.m.  yesterday  following  a 
lengthy  illness.  Funeral  services  will 
be  held  tomorrow  at  10:30  a.m.  in 
the  chapel  of  St.  Bartholomew's 
Church,  Park  Avenue  at  50th  Street. 

The  deceased  formerly  was  a 
sound  engineer  at  NBC  and  presi- 
dent of  Time  Abroad  Recording 
Company.  He  served  in  the  Navy 
during  the  war  as  supersonic  spe- 
cialist and  as  author  of  several 
training  manuals  on  the  subject. 


Recording  Deal  Set 

Chicago  —  According  to  an  an- 
nouncement made  here  by  William 
Putnam,  president  icxf  Universal  Rec- 
ords, all  masters  of  his  company  are 
being  leased  to  London  Records. 
This  includes  all  the  Harmonicats 
recordings,  and  the  Al  Morgan  re- 
cordings, including  his  "Jealous 
Heart."  together  with  the  forth- 
coming recording  reported  to  be 
better  than  the  Harmonicats'  "Peg 
O'  My  Heart" — 'Frann  Weigle's  mul- 
tiple voice  recording  of  "Rockin' 
Chair"  and  "Diary  Of  Biroken 
Dreams."  London  Records  will  also 
have  the  option  of  first  choice  of  all 
forthcoming  releases  made  by  Uni- 
versal Records. 


^ke  Uoice  of  ~J(an&a&  l 

«EN  IUDV,  Ctntrgl  Monogor 


Colman  Records  Show 
For  United  Nations  Day 

(Continued  from  Page  1) 

sent  out  to  stations  this  week,  were 
contributed  by  RCA  to  the  National 
Citizens  Committee  on  UN  Day.  The 
show  is  produced  by  the  UN  Radio 
Division. 

The  program  will  include  state- 
ments by  Mrs.  F.  D.  Roosevelt, 
Ralph  Bunche  and  Eddie  Ricken- 
backer. 

Colman  will  act  as  narrator. 


Hooper  Makes  Change 
In  Method  Of  Reporting 

The  method  of  reporting  Program 
Hooperatings,  as  contained  in  the 
Hooper  Pocketpiece,  will  be  changed 
effective  Nov.  1  "so  that  compara- 
bility with  the  past,  present  and  fu- 
ture in  ratings  will  be  maintained 
despite  TV,"  C.  E.  Hooper  announ- 
ced today. 

Three  New  Columns  Planned 

Three  new  columns  of  information 
will  appear  on  each  page  of  the 
Pocketpiece  replacing  the  "Sets-In- 
Use"  column.  These  will  be  titled 
"Broadcast  Audience  Index"  (radio 
and/or  TV  homes  using  sets) ;  "TV 
Audience  Index"  (TV  use  in  TV 
homes  identified  in  the  random  sam- 
ple) ;  "Radio  Audience  Index"  (ra- 
dio use  in  radio  homes  identified  in 
the  random  sample). 


Cards  Urge  Sponsors 
To  Drop  WBT  Support 


(Continued  from  Page  1) 

ing  companies  without  indicating 
any  specific  officials,  contained  a 
form  text  signed  by  various  persons 
at  different  addresses.  There  was  no 
reference  to  any  union  or  labor  of- 
ficial on  the  cards. 
The  text  follows: 

"It  is  my  understanding  the 
management  of  radio  station 
WBT  has  unjustly  discharged 
ten  engineers  for  union  activity. 
Such  action  is  inexcusable.  The 
Union  states  they  are  agreeable 
to  letting  an  impartial  arbitrator 
decide  whether  the  company's 
action  was  justified,  but  WBT 
refuses  to  arbitrate.  I  am  sure 
that  you  agree  with  me  that  no 
respectable  company  would  take 
such  an  attitude  towards  its  em- 
ployees. As  one  who  uses  your 
product  I  request  that  you  dis- 
continue your  support  of  the 
Jefferson  Standard  Broadcasting 
Company  by  refusing  to  adver- 
tise over  its  facilities. 

Thank  you" 
One  advertiser  over  the  station, 
Griffin  Manufacturing  Co.  of 
Brooklyn,  N.  Y.,  disclosed  that  it  re- 
ceived between  60  and  75  of  the 
cards  throughout  last  week. 


Somehow  this  duck  is  all  balled  up.  She  shouldn't  be 
messing  around  with  those  baby  cockers — she's  got  herself  in 
the  wrong  place. 

How  about  your  radio  advertising  in  Baltimore?  Is  it  placed 
right?    If  it's  on  W-I-T-H,  you're  all  set  for  profitable  sales! 

Because  W-I-T-H  is  the  big  bargain  buy  in  this  rich  town. 
W-I-T-H  delivers  its  big  audience  to  you  at  the  lowest  cost- 
per-listener  on  any  station  in  town.  It  covers  92.3%  of  all  the 
radio  homes  in  the  Baltimore  trading  area. 

So  make  sure  your  radio  advertising  is  in  the  right  bailiwick. 
Call  in  your  Headley-Reed  man  and  get  the  full  W-I-T-H 
story  today. 


BALTIMORE,  MARYLAND 

Tom  Tinsley,  President  •  Represented  by  Headley-Reed 


KGW 

KGW-FM  ltKz 

PORTLAND,  ORIGON  %Jc,i 

AFFILIATED   WITH      \  7  ,4P 

■  IPIMINTID  NATIONALS    §Y  IOWAID  flT«Y  »  CO. 


Tuesday.  October  11,  1949 


RADIO  DAILY: 


End  'Canned'  Musk, 
Says  Inf'l  Labor  Unit 


(Continued  from  Page  1) 

committee  for  the  consideration  of 
a  proposal  to  do  away  with  canned 
music  for  screen,  TV  and  radio. 
Doubt  was  expressed  that  the  pro- 
posal would  find  acceptance. 


London  —  British  film  producers 
take  a  most  serious  view  of  the  ILO 
advisory  committee  to  abolish  all 
"canned"  music  in  film  production, 
broadcasting  and  television.  Should 
the  proposal  be  accepted,  they  pre- 
dict production  costs  would  rise  by 
thousands  of  pounds,  with  newsreels 
hard  hit  and  second-feature  produc- 
tion all  but  eliminated. 

British  delegation  to  the  Geneva 
meeting  will  include  Hardy  Rat- 
cliffe,  secretary  of  the  musicians 
union,  who  goes  over  for  the  Trades 
Union  Council  as  a  technical  advi- 
ser, and  probably  a  leading  member 
of  the  British  Film  Producers  As- 
sociation. 


Allan  Brown  Joins  WINS 

Allan  Brown,  formerly  of  WMMW, 
Meridan,  Conn.,  has  joined  WINS, 
New  York  as  morning  man  handling 
the  8:30-9  a.m.  record  and  comment 
show.  His  regular  WMMW  program 
will  continue  to  be  aired  for  a  time 
by  transcription,  in  response  to  list- 
eners' requests. 


*       Dorothy,  The  First 

Dorthy  Kirsten,  star  of  "Light  Up 
Time"  with  Frank  Sinatra  on  NBC, 
and  a  leading  soprano  of  the  Metro- 
1  politan  Opera  Assn.,  has  been  named 
Queen  of  the  First  Annual  Tobacco 
Bowl  Festival,  to  be  held  in  Rich- 
mond, Va.,  starting  on  Oct.  12. 

Edna  Barnes  Joins  Lang-Worth 

Edna  Barnes,  record  librarian  for 

!  WCBS  for  the  past  eight  years,  has 
just  been  added  to  the  staff  of  Lang- 
Worth  Feature  Programs,  Inc.  As  as- 
sistant to  Winifred  O'Keefe,  vice- 

■  president  in  charge  of  Artists  and 
Repertoire,  Miss  Barnes  will  work 
on  music  research,  copyright  data 

.  and  the  new  catalog  to  be  issued 
concurrently  with  the  New  Lang- 
Worth  8-dnoh  Transcription  Library. 
Prior  to  joining  CBS,  in  1940,  Miss 

<■  Barnes  enjoyed  a  Long  and  interest- 
ing career  as  a  concert  vocalist. 


CONFISEUR 

FRENCH  RESTAURANT 

LUNCHEON  from  $2.00 
DINNER  from  $3.00 
COCKTAIL  BAR 

^amouA^kenck  CcmdieA 
15  East  52  nd  St. 

AIR  CONDITIONED 


Record  Total  Of  Stations 
Air  Gov't  Market  Reports 

(Continued  from  Page  1) 

the  material  a  year  ago,  and  is  an 
all-time  high.  Questionnaires  were 
sent  1,944  stations,  with  1473  reply- 
ing. Of  the  1,137  which  carry  the  re- 
ports, 1,032  reported  carrying  live- 
stock market  news  regularly,  548  re- 
ported carrying  fruit  and  vegetable 
data,  600  grain  and  hay,  782  dairy 
and  poultry,  235  cotton  and  37  to- 
bacco. 


Regional  Football  Web 
Set  In  West  Virginia 

Morgantown,  W.  Va.  —  Thirteen 
radio  stations  in  West  Virginia  are 
carrying  West  Virginia  University 
football  games  this  fall  over  the 
Mountaineer  Football  Network.  An- 
nouncer for  the  games,  which  are 
originated  at  home  and  abroad  by 
Radio  Station  WAJR,  of  Morgan- 
town,  is  Jack  Fleming.  Bos  Johnson 
is  the  color  man. 

Stations  being  fed  by  WAJR  on 
the  network  are:  WWVA,  in  Wheel- 
ing; WMMN,  in  Fairmont;  WBLK, 
in  Claksburg;  WPAR,  in  Parkers- 
burg;  WCAW,  in  Charleston; 
WCFC-FM,  in  Beckley;  WLOH, 
in  Princeton;  WLOG,  in  Logan; 
WBRW,  in  Welch;  WOAY-FM,  in 
Oak  Hill;  WRON,  in  Ronceverte; 
and  WEPM,  in  Martinsburg. 

A  similar  network  is  planned 
for  the  basketball  season  following 
the  gridiron  period. 


Richard  Rawls  Named 
To  ABC  Sta.  Relations 


Richard  B.  Rawls,  manager  of  tele- 
vision operations  for  ABC  since 
January,  1946,  has  joined  the  stations 
relations  department,  Where  he  will 
concentrate  on  television  activities. 

Rawls  was  manager  of  studio  op- 
erations in  New  York  for  CBS-TV 
from  1939  to  1943,  and  has  had  ex- 
tensive experience  in  the  legitimate 
theater. 


WEVD 
117  119  W.  46  St 
HENRY  GREENFIELD,  Mg.  Director  N.Y.19 


Baking  Company  Signed 
For  Football  Sponsorship 

Nashville — Contract  for  the  broad- 
cast of  all  1949  Vanderbilt  Univer- 
sity football  games  over  WSM  was 
signed  last  week  by  the  American 
Bread  Company  of  Nashville.  Full 
coverage — at  home  and  away — of  all 
ten  Vanderbilt  games  will  be  given 
by  WSM  sportscaster  Dave  Overton 
and  crew. 

Irving  Waugh,  WSM  commercial 
manager,  closed  the  deal  just  before 
the  season  opened,  with  Bernard 
Evans,  president  of  American  Bread. 
The  sponsor,  a  Nashville  owned  firm, 
bakes  Holsum  bread  and  Holsum 
cakes.  This  schedule  of  football 
broadcasts  over  WSM  makes  radio 
sports  a  year-round  affair  for  Hol- 
sum, as  they  were  already  sponsor- 
ing Vanderbilt  basketball  games  and 
the  full  season  of  Southern  Associ- 
ation baseball  with  the  Nashville 
vols. 


Recording  KMPC  Show 

Hollywood — Roddy  McDowall  is 
recording  his  daily  radio  show  on 
KMPC  which  will  be  transcribed 
during  November  when  he  will  be 
on  location  as  star  of  his  new  Mono- 
gram film,  "Killer  Shark."  The  30- 
minute  Roddy  McDowall  Show  is 
released  at  4:30  p.m.,  Mondays 
through  Fridays.  Tomorrow  night  at 
7  o'clock  he  does  a  guest  stint  at 
CBS's  Hallmark  Show. 


4-A  Central  Council 
To  Meet  In  Chicago 


(Continued  from  Page  1) 

chandising  and  financing  prominent 
on  the  agenda. 

Friday's  open  session  will  be  pre- 
ceded by  a  management  parley 
Thursday  afternoon,  with  Frederic 
R.  Gamble,  4-A  president,  serving 
as  moderator.  At  Friday's  general 
session  William  H.  Alberts,  head  of 
a  chain  of  supermarkets,  will  speak 
on  "Why  We  Feature  Nationally  Ad- 
vertised Brands."  Fairfax  Cone, 
Foote,  Cone  &  Belding  board  chair- 
man and  4-A  vice  chairman,  will 
speak  on  "I  Wish  We  Had  Done 
These  Campaigns." 

Other  Speakers  Listed 

Other  scheduled  speakers  include 
Louis  L.  Brockway,  executive  vice- 
president  of  Young  &  Rubicam; 
Clarence  Goshorn,  president  of  Ben- 
ton &  Bowles;  Harold  H.  Webber, 
FC&B  vice-president;  Henry  W. 
Haupy,  B  B  D  &  O  vice-president; 
Samuel  G.  Barton,  president  of  In- 
dustrial Surveys,  and  Enno  D.  Win- 
ius,  president  of  Winius-Drescher- 
Brandon,  St.  Louis. 

About  200  admen  are  expected  to 
attend  the  Chicago  conclave.  Earle 
Ludgin,  president  and  treasurer  of 
the  Earle  Ludgin  Agency,  is  chair- 
man of  the  Central  Council  4-A 
board  of  governors. 


for  profitable  selling  INVESTIGATE 


W  D  E 

WILMINGTON 

DELAWARE 


WGAL 

LANCASTER 


WKBO 

HARRISBURG 

PENNSYLVANIA 


WOR 


YORK 

PENNSYLVANI 


STEINM  AN  STATIONS 
Clair  R.  McCollough,  Managing  Director 

Represented  by 

ROBERT  MEEKER  ASSOCIATES 

Chicago  San  Francisco  New  York  Los  Angeles 


Radio  Program  that' 


WHO  LISTENS  TO  THIS  KIND  OF  MUSIC? 

20%  of  the  people  will  tune  out  almost  everything  to  listen  to  it,  and  an 

additional  40%  like  to  listen  to  it  occasionally  during  the  week  .  .  .  enough 

people  to  provide  your  half-hour  with  a  sizeable  audience, 

an  audience  that  is  responsive,  articulate,  and  in  the  upper  buying 

brackets. 


WHO  BUYS  THE  SHOW? 

WOR  New  York,  WGN  Chicago,  WBEN  Buffalo,  WCCO  Minneapolis, 
KHJ  Los  Angeles,  CKLW  Detroit,  WWDC  Washington, 
KQV  Pittsburgh,  WHB  Kansas  City  and  a  big  list  of  leading  stations 
from  coast  to  coast. 


WHO  SPONSORS  THE  SHOW? 

Banks,  public  utilities,  loan  companies,  insurance  companies,  department 
stores,  music  stores — and  even  breweries,  furniture  outlets,  drug  and 
food  chains,  and  many  others,  including  many  national  accounts. 


WHO  IS  DEEMS  TAYLOR? 

He  is  dean  of  American  music,  famous  as  a  music  critic  and  radio 
commentator,  a  gifted  composer  in  his  own  right.  Suffice  to  say 
that  for  years  on  end  he's  been  intermission  commentator  in  the 
New  York  Philharmonic  Society  broadcasts. 


"SLEEPER" 


A  few  minutes  spent  reading  about  the  "Deems  Taylor  Concert"  will  not  be  wasting 
your  time,  I  assure  you.    It's  the  smartest,  most  distinctive  musical  program  on  the 
air  today  .  .  .  five  half-hours  per  week  of  the  choicest  recorded 
classical  and  semi-classical  masterpieces,  interspersed  with  the  witty,  civilized  commentary 

of  Deems  Taylor,  the  dean  of  American  music. 


WHY  IS  THIS  A  GOOD  VEHICLE  FOR  YOUR  STATION? 

Because  it's  the  best  program  in  this  field;  because  it's  a  welcome  contrast  to  your  other 
types  of  programming;  because  it's  one  of  the  few  shows  that  can  buck  severe 
competition;  because  it  will  also  adequately  fill  in  that  half-hour  strip  that's  in  "fringe" 
time;  because  it  will  get  you  that  unusual  type  of  sponsor  that  you 
generally  cannot  sell. 


WHAT  DOES  THE  PROGRAM  CONSIST  OF? 

Five  half-hours  a  week  of  the  best  recorded  music  in  the  classical  and  semi-classical 
field — plus  the  transcribed  commentary  of  Deems  Taylor.  We  furnish 
everything — all  the  records  plus  the  transcriptions  in  one  neat  package. 


WHAT  DOES  THE 


Deems  Taylor  Concert 


COST? 


So  little,  that  you'll  be  pleasantly  surprised.  Write  or  wire  for  rates,  descriptive 
literature  and  audition  platter. 


President 


RADIO  FEATURES,  Inc.,  75  E.  Wacker  Drive,  Chicago  1,  Illinois 


RADIO  DAILY: 


Tuesda  .  October  11.  1949 


High  Power  FM 'Era' 
Predicted  By  Ware 


(Continued  from  Page  1) 

public  will  be  benefited  by  being 
able  to  select  a  greater  variety  of 
radio  programs  as  maximum  service 
increases."  He  hailed  the  trend 
among  AM  broadcasters  to  operate 
at  maximum  capacity  as  a  hopeful 
note  along  with  the  "trend  among 
the  manufacturers  to  equip  their  TV 
sets  with  full-range  FM,  providing 
FM  station  reception. 

Sees  Recognition  Increasing 
"More  and  more  broadcasters,  as 
well  as  manufacturers,"  Ware  said, 
"are    beginning   to    recognize  the 
powerhouse  team  of  FM  and  TV." 


NEED  A  PROGRAM  DIRECTOR? 

12  years  experience — five  as  program 
director — on  three  stations,  one  a 
N.Y.C.  network.  Good,  saleable  pro- 
gramming —  production  —  announcing 
— promotion — traffic.  Fine  educational 
background.  Age  30  —  married.  All 
former  employers  as  references. 

ROBERT  M.  HOPE 
40  East  66th  St.,  N.  Y.  C. 
BUtterfield  8-2688 


Television  engineers  call 
this  the  "Test  Pattern"  of 
WMAR-TV. 

Set-owners  call  it  a  sure 
identification  of  finest  in  tele- 
vision entertainment. 

Businessmen  are  discover- 
ing that  it  means  the  best 
buy  in  television  in  Maryland! 

WMAR-TV 

Thtr  Sunpapers  Station 

CHANNEL  2  •  BALTIMORE,  MD. 


Mainly  About  Manhattan.  •  •  J 

•  •  •  IT  SEZ  HERE:  "Counterspy"  going  off  the  air  Oct.  20th 
tor  10  weeks.  Budget  trouble.  .  .  .  Charlotte  Man  son  and  Dick  Brown 
went  and  dood  it  over  the  weekend.  .  .  .  Joe  Franklin,  the  young  man 
with  the  old  records,  back  from  a  short  stay  on  the  coast  transcribing 
interviews  for  his  syndicated  show.  Expects  to  announce  new  radio-TV 
plans  this  month.  .  .  .  Leo  De  Lyon,  one  of  the  column's  pets  knocked 
'em  dead  last  week  at  the  Friars  Frolic  on  the  coast  and  drew  three 
movie  bids  within  24  hours.  .  .  .  Look-alikes:  Jack  Wyatt  and  Garry 
Moore.  Sound-alikes:  Wm.  Lundigan  and  Geo.  F.  Putnam.  .  .  .  Alfred 
Drake,  whose  "Anyone  Can  Win  At  Gin  Rummy  &  Canasta"  is  now  on 
the  book  stalls,  was  being  kidded  about  it  at  Sardi's.  "I  hear,"  said 
Peter  Donald,  "that  it  was  banned  in  Boston  because  there's  a  raw 
deal  included  in  Chapter  Six."  .  .  .  Bob  Monroe,  producer  of  "Take  A 
Number,"  planning  to  make  some  films  in  N'Yawk.  First  on  the  agenda 
will  be  an  adaptation  of  one  of  his  "High  Adventure"  radio  dramas. 
.  .  .  Geo.  Jessel  sez  it  takes  two  to  make  a  marriage — a  single  gal  and 
an  anxious  mother.  .  .  .  Lester  Lewis  building  a  new  TV  interview 
stanza  for  World-Telly  radio  editor,  Harriet  Van  Home.  What's  more, 
he  s  got  it  practically  sold.  .  .  .  Goodyear  bought  a  half-hour  musical 
show  with  Paul  Whiteman  for  ABC-TV.  .  .  .  Everyone  talking  about 
)oe  Hasel's  great  job  on  the  pro  football  game  Sat.  between  Chicago 
Cardinals  and  the  Phila.  Eagles.  Overnight  the  guy's  become  a  top 
pigskin  caller. 

ft        ft        ft  ft 
Pome  by  Irv  Cahn:    Bogie  ain't  a  cavalier 

For  tossing  Robin  on  her  rear. 

ft        ft        ft  ft 

•  •  •  SMALL  TALK:  Bob  Shepard,  who  announces  such  stanzas 
as  "Counterspy,"  "Break  the  Bank,"  "Mr.  D.A.,"  etc.,  rates  emcee 
consideration.  We  still  remember  the  high  grade  job  he  did  on  "Take 
a  Number,"  "Golden  Hope  Chest"  and  "Battle  of  the  Boroughs."  .  .  . 
Alice  Frost,  of  radio's  "Mr.  &  Mrs.  North"  series,  resuming  her  legit 
career  this  fall.  .  .  .  Publicist  Walter  Kaner  adapting  his  transcribed 
"Adventures  in  Stamps"  series  for  TV.  .  .  .  Guy  Lebow  narrating  a 
series  of  sports  shorts  for  high  school  and  colleges  with  emphasis  on 
sportsmanship  and  character  building.  .  .  .  One  of  Blanche  Gaines' 
busiest  writers  is  Carol  Warner  Gluck,  who's  been  scripting  "Mystery 
Theater"  on  CBS  for  over  a  year  and  recently  had  her  first  TV  script 
on  "Mr.I.Magination."  .  .  .  Add  IMPressions:  Milton  Berle:  TVerrific. 
.  .  .  Suspense:  Autolightning.  .  .  .  World  Series:  WORfare. 

ft      ft      ft  ft 

•  •  •  Larry  Schwab's  favorite  hobby  (he's  a  radio  ham 
operator)  paid  dividends  the  other  p.m.  when  he  was  out  in 
Staten  Island  shooting  some  film.  The  hour  was  getting  late  and 
the  boys  were  getting  nervous  as  they  wanted  to  inform  their 
wives  they'd  be  home  late  and  they  were  miles  from  any  phone. 
B'ut  Larry,  who  even  has  a  transmitter  in  his  car,  solved  the 
problem  easily.  He  merely  called  in  the  various  wives  via  his 
set  and  everybody  was  happy. 

ft        ft        ft  ft 

•  •  •  WORLD'S  SERIES  THAWTS:  The  Bklyn  Eagle  gives  up 
hard.  In  Monday's  edition,  they  had  the  Series  listed  as  one  of  the 
day's  "best  bets."  .  .  .  How  about  the  hot  Bklyn  fan  who  kept  switch- 
ing channels  on  his  TV  set  Sunday  trying  to  get  another  score?  .  .  . 
The  television  running  commentary,  in  our  opinion,  was  too  cold  and  too 
BRITTle.  .  .  .  Can't  understand  why  Mel  Allen  seemed  to  be  so  much 
in  awe  of  R.  Barber  during  the  Series.  In  our  book,  Mel's  the  greatest. 

ft         ft         ft  ft 


deliveries 
are  now 
being  madj 

the 

revolutionary 


LTEC 


21  B 
MINIATURE 
MICR0PH0I 


EXCLUSIVE 
FEATURES: 

•  New  tonal  fidelity 

*  Full  volume  range 

*  Omnidirectional 

•  No  false  bass 


Talent  deserves 
to  be  SEEN 
as  well 
as  HCAKD 


161  Sixth  Avenue,  New  York  13,  N.Y. 
1161  North  Vine  St.,  Hollywood  38,  Calif. 


4     Section  of  RADIO  DAILY,  Tuesday.  October  II,  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


NEW  RCA  COLOR-TV  TUBE  IN  WORK 


TELE  TOPICS 


XA/HEN  IT  WAS  first  announced  that 
*  '  "Break  The  Bank"  would  move  to 
NBC  as  separate  AM  and  TV  airers  rather 
than  a  simulcast,  it  was  to  be  assumed 
that  video-wise,  the  show  would  improve. 
After  all,  we  thought,  once  freed  from  the 
restrictions  of  radio,  the  show  could  fully 
utilize  the  potentials  of  the  visual  medium 
and,  perhaps,  become  an  exciting  quiz 
show.  But,  alas  and  alack,  'twas  not  to  be. 
Except  for  two  visually-gimmicked  ques- 
tions, the  entire  affair  looked  exactly  as  it 
did  when  it  was  simulcast  on  ABC.  Con- 
testants stood  uneasily  before  a  floor  mike, 
and  Bert  Parks,  the  frenetic  emcee,  con- 
tinued to  use  a  hand  mike.  To  complete 
the  radio  picture,  Parks  was  seen  waving 
for  applause  when  a  question  was  an- 
swered correctly,  and  announcer  Bud  Coll- 
yer  read  his  lines  from  a  script.  "Break 
The  Bank"  has  the  opportunity  to  become 
interesting  TV,  but  on  the  opener,  at 
least,  it  muffed  the  chance  completely. 
.  .  .  Sponsored  by  Bristol-Myers  through 
Doherty,  Clifford  &  Shenfield,  program  is 
written  by  Joe  Kane,  produced  by  Ed  Wolf 
and  directed  by  Jack  Rubin. 

• 

IN  HIS  SYNDICATED  COLUMN  yester- 
'  day,  John  Crosby  offered  some  sage 
advice  that  we  think  is  worth  repeating. 
"Television  is  in  a  golden  age  now,"  he 
said,  "because  it  doesn't  know  how  to  be 
successful;  it  can  strive  only  to  be  good. 
(A  lot  of  it  is  very  bad,  but  at  least  beads 
of  sweat  are  visible  even  on  its  worst  pro- 
grams.) Television  can't  strive  downward 
because  it  doesn't  yet  know  where  down- 
ward is.  I  hope  it  never  attempts  to  find 
out.  Radio's  guiding  philosophy — the  count- 
ing of  heads,  the  Hooperating — ought  to 
be  supplanted  by  some  earnest  effort  to 
find  out  what  is  going  on  in  those  heads. 
Truth  in  television  will,  I'm  convinced, 
pay  the  largest  dividends  in  the  end." 
• 

"yOURS  TRULY,  JOHNNY  DOLLAR," 
'  CBS  radio  series,  will  become  a  TV 
feature  from  the  Coast  within  a  month, 
completely  independent  of  the  AM  pro- 
gram. Charles  Russell,  who  stars  in  the 
radio  show,  will  play  the  role  of  the  in- 
surance investigator  on  video  also.  Pro- 
gram will  be  CBS's  second  Hollywood  fea- 
ture. The  first  is  the  Ed  Wynn  show  which 
bowed  on  the  web  last  week.  .  .  .  Donn 
Arden  and  Ron  Fletcher  have  been  signed 
to  choreograph  and  stage  production  num- 
bers for  the  Olsen  &  Johnson  show.  Both 
have  had  extensive  nite  club  experience. 
.  .  .  Kenneth  L.  Carter  has  resigned  as 
account  exec,  at  WMAR-TV,  Baltimore. 
.  .  .  WAVE-TV,  Louisville,  carried  the 
Series  by  special  relay  off  the  air  from 
Cincinnati  for  video  and  a  leased  wire  for 
audio.  John  Boyle,  station  director,  said 
pictures  were  not  as  clear  as  regular 
WAVE-TV  transmissions,  but  good  enough 
to  follow  all  the  action. 


Development  Disclosed  At  Hearing  In  Washington; 
Firm  Shows  FCC  Color  Much  Improved  Over  '47; 
Would  Postpone  Coaxial-Microwave  Demonstration 


(Continued 

the  Washington  Hotel  here  yester- 
day. 

The  color  picture  tube,  now  in  the 
experimental  stage,  will  be  perfect- 
ed within  the  next  six  to  twelve 
months  and  will  be  incorporated  in 
the  color  TV  receivers  to  be  manu- 
factured by  RCA,  Dr.  Engstrom  re- 
vealed. He  said  the  picture  tube 
development  would  simplify  the 
construction  of  color  TV  receivers. 

Prospects  of  the  new  picture  tube 
and  the  disclosure  that  RCA  has 
perfected  a  compact  new  field-type 
color  TV  camera  highlighted  the 
day's  testimony  and  demonstrations 
of  RCA.  The  Commission  members 
and  assembled  TV  experts  saw 
transmission  of  electronic  color  from 
the  studios  of  WNBW  at  the  Ward- 
man  Park  Hotel  and  viewed  the 
programming  on  receivers  set  up  in 
a  ballroom  of  the  Washington  Hotel. 

During  the  course  of  the  hearing 
yesterday  it  was  announced  that 
RCA  had  asked  to  postpone  their 
demonstration  of  color  TV  on  the 
coaxial  cable  and  microwave  relays 
until  a  later  date.  It  was  explained 
that  the  delay  was  due  to  the  fact 
that  RCA  television  experts  had  not 
been  able  to  complete  the  technical 
arrangements  for  these  demonstra- 
tions at  this  time. 

The  color  TV  shown  yesterday 
showed  improvement  over  the  RCA 
electronic  system  which  was  pre- 
sented for  the  first  time  at  the 
Princeton,  N.  J.,  laboratories  two 
years  ago.  The  best  reception  was 
obtained  with  a  direct  view  color 
converter  which  was  attached  to  a 
10-inch  standard  black  and  white 
receiver.  In  utilizing  the  set  for 
color,  three  10-inch  kinescopes  and 
two  dechroic  mirrors  were  used.  The 
picture   was   sharp   and   the  reds, 


from  Page  1) 

blues,  and  greens  seemed  to  register 
well. 

Consensus  of  opinion  among  TV 
experts  in  attendance  yesterday  was 
that  RCA  had  progressed  a  great 
deal  in  the  development  of  color  TV 
but  that  the  system  was  not  per- 
fected enough  for  commercial  ac- 
ceptance at  this  time. 

During  the  demonstration  Dr. 
Engstrom  emphasized  that  it  was  a 
compatible  system.  He  illustrated 
the  point  by  showing  how  conven- 
tional black  and  white  receivers 
could  receive  the  color  transmis- 
sions in  black  and  white  without 
any  modifications.  However  when 
the  color  transmission  was  received 
on  a  black  and  white  receiver  the 
contrast  quality  of  the  picture 
seemed  to  diminish. 

Engstrom  declared  that  a  viewer 
of  a  new  color  set  receiving  pro- 
grams in  color,  will,  when  the 
broadcaster  changes  from  color  to 
black-and-white  transmission,  see 
black  -  and  -  white  pictures  without 
making  any  changes  in  his  receiver. 

The  atmosphere  of  the  hearing 
was  reminiscent  of  the  black  and 
white-color  TV  controversy  that 
raged  three  years  ago.  Most  of  the 
same  personalities  who  figured  then 
are  on  hand  now  and  the  side-by- 
side  comparative  demonstrations  of 
CBS,  RCA  and  Color  Television, 
Inc.,  scheduled  for  November  may 
be  the  climatic  event  that  will  tell 
the  story  of  whether  or  not  color 
TV  is  commercially  acceptable  at 
this  time.  CBS  experts  contend  that 
it  is;  RCA  lets  the  demonstrations 
speak  for  themselves.  One  thing  cer- 
tain is  that  the  FCC  is  on  the  spot 
and  must  take  some  decisive  action 
on  the  question  within  the  next  few 
months. 


Mfr.  Scores  FCC,  Says  Industry- 
Should  Decide  Color  Question 


Chicago — Bill  Halligan,  president 
of  the  Hallicrafters  Radio  Corpora- 
tion, who  was  one  of  the  guest 
speakers  at  the  Chicago  Television 
Council  luncheon  meeting  here  last 
week,  lashed  out  at  the  FCC  saying 
that  the  radio  and  television  indus- 
try itself  should  decide  on  color  TV 
and  not  the  Commission. 

Halligan  said  there  seems  to  be  a 
conception  that  set  manufacturers 
are  retarding  progress  in  the  indus- 
try and  said  that  nothing  could  be 


further  from  the  truth.  He  contend- 
ed that  he  and  all  the  other  manu- 
facturers should  come  out  with  color 
as  quickly  as  possible.  Halligan  and 
other  set  manufacturers  said  that 
they  would  like  to  see  better  pro- 
gramming in  the  summer,  feeling 
that  it  would  benefit  the  entire  in- 
dustry and  would  lead  to  an  in- 
crease in  sales  of  TV  sets  during  the 
slow  summer  period. 

Other  television  set  manufactur- 
ing heads  also  spoke. 


Business-Like  Debut 
For  WOR-TV  Tonight 


WOR-TV  begins  scheduled  televi- 
sion programs  on  Channel  9  tonight 
at  6:55  p.m.  with  "no  bright  lights, 
no  fanfare."  The  station  is  the 
seventh  FCC-authorized  station  to 
go  on  the  air  in  the  Metropolitan 
area.  However,  according  to  Julius 
F.  Seebach,  Jr.,  vice-president  in 
charge  of  programs,  WOR-TV  will 
dispense  with  pre-opening  cere- 
monies. 

WOR-TV's  first  evening  of  sched- 
uled programming  ends  at  9  p.m., 
and  following  this,  three  of  the  sta- 
tion's executives  will  talk  briefly 
about  the  new  station's  operating 
and  programming  policies.  Theodore 
C.  Streibert,  WOR  and  WOR-TV 
president;  J.  R.  Poppele,  vice-presi- 
dent in  charge  of  engineering,  and 
Seebach  are  scheduled  to  appear. 


WFIL  Will  Launch 

In-School  Programs 

Philadelphia— WFIL-TV  will  pre- 
view its  in-school  television  pro- 
gramming before  the  entire  admin- 
istrative staff  of  the  local  Board  of 
Education  on  Wednesday.  On  Fri- 
day, Oct.  14,  the  station  will  telecast 
the  first  of  its  in-school  programs, 
starting  at  2  p.m. 

The  preview,  to  be  produced  via 
closed  circuit,  will  utilize  six  large 
TV  screens  lent  by  RCA  Victor  to 
WFIL-TV  for  the  demonstration.  At 
present  s  i  x  Philadelphia  public 
schools  are  equipped  with  video  re- 
ceivers. Fifty  additional  sets  will  be 
lent  by  RCA  Victor  and  the  Philco 
Corp.  for  use  during  the  1949-1950 
school  year. 

Friday's  preview  will  consist  of 
two  programs — "Your  Philadelphia." 
a  civic  series,  and  "Science  is  Fun," 
which  features  actual  scientific  dem- 
onstrations. 


Three  Sponsors  Sign 

For  Vanity  Fair  Show 

Three  Weintraub  agency  accounts 
— Seeman  Brothers  (Air  Wick), 
Maiden  Form  Brassieres  and  Robe- 
son Cutlery — have  signed  with  CBS 
for  10-minute  segments  of  Dorothy 
Doan's  "Vanity  Fair,"  daytime  wo- 
men's show,  on  WCBS-TV,  New 
York;  WCAU-TV,  Philadelphia,  and 
WOIC.  Washington,  beginning  Oct. 
17.  Seeman  and  Maiden  Form  will 
participate  Mondays,  Wednesdays 
and  Fridays,  and  Robeson  Tuesdays 
and  Thursdays. 


T)ke 


BING  CROSBY 

SHOW  FOR 

CHESTERFIELD 

Every  Wednesday  Night  Over  CBS  Network 


FOR 


-Minute  M,aid  Jredlt  3rozen  Orange  fruice 

CBS  Network 

DAYTIME  LISTENING-MONDAY  THROUGH  FRIDAY 

Produced  by 
Bing  Crosby  Enterprises 


I  w 


The  National  Daily  Newspaper  of  Commercial   Radio   and  Television 


VOL.  49,  NO.  8 

NEW  YORK.  THURSDAY,  OCTOBER  13.  1949 

TEN  CENTS 

ADVERTISING  OUTLOOK  REPORTED  GOOD 


NARBA  Meets  Again 
After  Holiday  Recess 


Montreal  —  Scheduled  formal 
meetings  of  the  North  American 
Regional  Broadcasting  Agreement 
Conference  were  cancelled  Monday 
to  let  delegates  participate  in  Cana- 
da's national  Thanksgiving  Day 
celebrations. 

Rosel  H.  Hyde,  chairman  of  the 
United  States  delegation  and  mem- 
ber of  the  FCC  said,  "We  decided 
to  cancel  formal  meetings  in  honor 
of  the  Canadian  holiday  but  a 
few  technical  groups  carried  on  with 
(Continued  on  Page  5) 


Flanagan  To  Plug  Radio 
In  Augusta,  Me.,  Speech 

Augusta,  Me.  —  T.  F.  Flanagan, 
managing  director  of  the  National 
Assn.  of  Radio  Station  Representa- 
tives, will  appear  before  the  Maine 
Development  Commission  today  for 
the  purpose  of  presenting  "the  ad- 
vantages" of  spot  radio  for  adver- 
tising this  state's  recreational  fa- 
cilities. 

The  Commission  is  a  governor- 
appointed  body  whose  function  it 
is  to  publicize  the  State  of  Maine 
as  the  "vacation  land"  of  the  United 
States. 


McCann-Erickson  Names 
Wolfe  To  The  Copy  Post 

Charles  Hull  Wolfe  has  been 
named  director  of  radio  and  televi- 
sion copy  for  McCann-Erickson,  Inc. 

He  was  formerly  assistant  direc- 
tor of  BBD&O's  copy  department 
and  diiector  of  the  agency's  radio- 
video  testing  bureau.  He  is  the 
author  of  the  recently-published 
book,  "Modern  Radio  Advertising." 


Mass  Appeal 

A  rebroadcast  Monday  over 
WNYC.  New  York,  of  a  talk  on 
"How  To  Live  a  Hundred  Years 
Happily"  drew  one  of  the  big- 
gest mail  responses  in  the  history 
of  the  city-owned  station.  The 
talk  was  originally  made  by  Dr. 
John  A.  Schindler  of  Monroe. 
Wis.,  over  WHA,  Madison,  and 
recorded  for  distribution  to  other 
non-commercial  stations. 


From  A  To  Z 

Four  hundred  members  of 
Congress  have  accepted  invita- 
tions from  RCA  to  attend  the 
color  TV  demonstrations  this 
week  at  the  Washington  Hotel. 
The  legislators  have  been  invited 
alphabetically.  Those  from  "A 
to  K"  will  view  the  TV  showing 
today  and  the  "K  to  Z"  group 
will  attend  tomorrow.  On  Tues- 
day top  government  executives 
including  members  of  the  Cabi- 
net and  the  United  States  Sup- 
reme Court  attended  the  showing. 


TV  Parleys  Soon 
Aim  Of  N.  Y.  AFRA 


With  or  without  the  participation 
of  the  West  Coast  talent  unions, 
AFRA  and  the  other  eastern  mem- 
bers of  the  4-A's  are  pushing  to- 
ward the  inauguration  this  season 
of  negotiations  for  a  TV  talent  scale. 
This  was  indicated  by  an  editorial 
in  the  current  issue  of  "Stand  By!" 
official  organ  of  the  AFRA  New 
York  local. 

"There  is  less  time  than  ever  for 
(Continued  on  Page  7) 

Bess  Named  Vice-Prexy 
Of  WPAT  In  Paterson 


Herman  Bess,  formerly  general 
manager  of  WLIB,  has  been  named 
vice-president  in  charge  of  sales  and 
programming  for  WPAT.  Paterson, 
N.  J.,  Dow  H.  Drukker,  Jr.,  presi- 
dent of  the  North  Jersey  Broadcast- 
ing Company,  announced  yesterday. 
Bess  will  work  with  James  V.  Cos- 
(Continued  on  Page  5) 


ANA  Survey  Reveals  Budget  Increases 
In  Several  Fields;  Researcher  Cites 
Radio's  Importance  As  Medium 


Infer-Amer.  Group 
Board  Meets  Friday 


The  three-day  meeting  of  the 
board  of  directors  of  the  Inter- 
American  Association  of  Broadcast- 
ers (AIR)  will  get  under  way  to- 
morrow at  the  Waldorf-Astoria 
Hotel  with  three  main  points  on  the 
agenda:  the  selection  of  a  site  for 
the  AIR's  next  general  assembly; 
the  reading  of  a  report  by  Lorenzo 
Balerio  Sicco  of  Uruguay  on  his 
Latin  American  tour,  and  a  discus- 

(Conrinued  on  Page  2) 

Paley  Going  To  Coast 

For  CBS  Conferences 


Hollywood  —  William  S.  Paley, 
chairman  of  the  board  of  CBS,  will 
arrive  in  Hollywood  on  next  Mon- 
day for  two  weeks  of  conferences  at 
Columbia  Square  headquarters  of 
the  network.   While   here  he  will 

(Continued  on  Page  5) 

NAB  Issues  Fourth 

Engineering  Handbook 

The  fourth  and  greatly  enlarged 
edition  of  the  NAB's  Engineering 
Handbook  has  been  mailed  to  all 
member  stations. 

A  second  mailing  to  engineers  and 
(Continued  on  Page  5) 


High  Court  Upholds  Judge 
In  KFI  'Discrimination9  Case 


Washington  Bureau  of  RADIO  DAILY 

Washington — The  Supreme  Court 
has  upheld  the  right  of  a  trial  judge 
to  grant  favors  regarding  trial  cov- 
erage to  one  broadcaster  which  he 
did  not  grant  to  another.  The  Court 
refused  to  review  the  complaint  of 
KFI,  Los  Angeles,  that  Orange 
County,  Calif.,  Superior  Court  Judge 
Kenneth  E.  Morrison  had  "with  in- 
tentional, purposeful  discrimination" 
granted  KVOE,  Santa  Ana,  exclu- 


sive rights  to  broadcast  the  verdict 
in  the  famed  Overall  trial. 

KFI  had  complained  in  a  brief 
which  termed  the  Morrison  conduct 
a  threat  to  press  freedom  that  after 
it  was  denied  permission  to  broad- 
cast from  the  courtroom  and  told  in- 
stead it  could  set  up  a  microphone 
on  a  bridge  connecting  the  court- 
house with  an  adjacent  building 
that  "simultaneously  with  the  read- 
'  Continued  on  Page  3) 


Most  national  advertisers 
will  maintain  their  advertising 
budgets  for  next  year  at  1949 
levels,  and  some  will  increase 
their  budgets  to  meet  stronger 
competition,  according  to  a  re- 
port oa Monday  at  the  opening 
of  the  ANA's  40th  annual 
meeting,  held  at  the  Waldorf- 
Astoria,  New  York.  These  fig- 

(Continued  on  Page  8) 

ABC  Sales  Executives 
Given  New  Web  Posts 

Harold  B.  Day,  formerly  coopera- 
tive program  sales  manager  for 
ABC,  has  been  named  to  the  newly 
created  post  of  director  of  radio  and 
television  sales  development  with 
the  ABC  Spot  Sales  Department  and 
Ludwig  W.  Simmel,  who  has  been 
business  manager  of  the  network's 
Cooperative  Program  Department, 
has  been  named  manager  of  ABC's 
Cooperative  Program  Department. 

The  realignment  of  executive 
(Continued  on  Page  5) 

'Sam  Spade/  'Whistler' 
Lead  Pacific  Hoopers 

"Adventures  of  Sam  Spade."  "The 
Whistler,"  and  "Truth  or  Conse- 
quences' ranked  one-two-three  in 
the  Pacific  Program  Hooperatings 
for  September,  just  released. 

Other  leaders,  in  order,  were  "Ra- 
(Continued  on  Page  5) 


Politically  -Minded 

A  Brooklyn  funeral  director, 
A.  R.  Hernandez,  in  the  person 
of  a  private  citizen,  purchased 
a  series  of  Spanish-language 
spots  on  WLIB  urging  New 
Yorkers  to  "do  it  now!  Register 
today!  Do  Not  wait  for  tomorrow! 
Persons  voting  for  the  first  time 
will  have  to  pass  a  mental  test. 
But  do  not  be  afraid  of  this," 
the  mortician  advises. 


2 


RADIO 


DAILY 


Thursday.  October  13,  1949 


Vol.  49,  No.  8      Thur.,  Oct.  13,  1949  lOCts. 


JOHN  W.  ALICOATE     :     :  Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher ;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicojjte, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily, 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337,  7-6338. 
Cable  address:  Radaily,  New  York. 


WEST  COAST  OFFICES 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older,  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
360  No.  Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postomce  at  New  York,  N.  Y., 
•mder  the  act  of  March  3,  1879. 


JIHA|CIAL= 

NEW  YORK  STOCK  EXCHANGE 

Net 

High    Low    Close  Chg. 

ABC    734    71/2    73/4  +  y4 

Admiral  Corp   263,4    26'/8    26'/8  —  % 

Am.  Tel.  &  Tel. .  .  .  1435/8  M3'/2  1435/8  -f  l/8 

CBS  A    233/s    223/8    233/8  +  % 

CBS   B    221/2    221/2  221/2   

Philco    31%    31       315/8  _|_  5/8 

Philco  pfd.   81 1/2    81 1/2    81 1/2  —  Vi 

RCA  Common    123/8    12l/8  12'/4   

Stewart-Warner  ...  123/8    12%    123/8  +  1/8 

Westinghouse    27%    26l/2    273/8  +  5/8 

Westinghouse   pfd..  101      101  101   

Zenith  Radio    28i/2    28i/4    28Vi  +  % 

NEW  YORK  CURB  EXCHANGE 
Nat.  Union  Radio       2%      23^      23,4—  y8 
OVER  THE  COUNTER 

Bid  Asked 

Stromberg-Carlson    12%       1 3  V2 


Wedding  Bells 

Marcia  Durant,  narrative  script 
writer  for  CBS-TV's  "People's  Plat- 
form," was  married  to  Robert  Mc- 
Kesson Liles,  member  of  the  United 
Press  city  news  staff  on  Friday, 
Oct.  7. 

Also  married  this  past  weekend 
were  Charlotte  Manson  of  CBS' 
"This  Is  Nora  Drake"  and  Dick 
Brown,  singer  on  "Stop  the  Music." 


RCA  INSTITUTES,  INC. 

A  Service  of 
Radio  Corporation  of  America 


One  of  the  leading  and  oldest  firhools 
of  Kadio  Technology  in  America,  of- 
fers its  trained  Radio  and  Television 
technicians  to  the  Broadcasting  In- 
dustry. 

Our  graduates  have 
lit  Clan*  Telephone  License. 
Address  inquiries  to 
Placement  Director 
RCA  INSTITUTES,  Inc. 
350  W.  4th  St.,  New  York  14,  N.  Y 


Manuals  For  Contest 

On  Democracy  Out 

The  Voice  of  Democracy  Com- 
mittee has  mailed  out  manuals  of 
procedures  and  rules  for  the  (third 
annual  contest  for  the  best  broadcast 
scripts  by  high  school  students  to 
all  !NAB  stations,  28,000  public,  pri- 
vate and  parochial  high  schools,  and 
Junior  Chamber  of  Commerce  chap- 
ters. 

The  contest,  directed  by  the  Com- 
mittee of  the  three  sponsors,  the 
NAB,  the  RMA  and  the  U.  S.  Junior 
Chamber  of  Commerce,  will  be  held 
as  a  feature  of  National  Radio  and 
Television  Week,  Oct.  30-Nov.  5. 
Students  in  the  10th,  11th  and  12th 
grades  of  high  school  are  eligible. 
The  awards  will  consist  of  four 
scholarships  to  the  national  winners 
who  write  and  voice  the  best  radio 
scripts  on  the  subject,  "I  Speak  for 
Democracy." 

NAB  member  station  will  receive, 
after  Oct.  15,  special  five-minute 
transcribed  programs,  featuring 
James  Stewart,  NAB  president 
Justin  Miller,  U.  S.  Commissioner 
of  Education,  Earl  J.  McGrath,  1947 
contest  winner  Janet  Geister  and 
1948  contest  winner  Charles  Kuralt, 
for  scheduling  during  National  Ra- 
dio and  Television  Week  as  guides 
for  students  competing. 

As  in  previous  years,  the  winners 
of  the  1949  contest  will  be  given, 
in  addition  to  their  scholarship 
awards,  a  week  in  Washington 
climaxed  by  the  national  awards 
luncheon.  In  the  first  two  years, 
awards  were  made  at  the  luncheon 
by  former  Attorney  General  Tom  C. 
Clark,  in  nation-wide  broadcasts. 

Contests  begin  during  National 
Radio  and  Television  Week  in  the 
high  school  eliminations,  after  which 
community  competitions  pick  win- 
ners to  compete  by  transcription  in 
the  state  contests.  NAB  member 
stations  transcribe  the  winning 
scripts,  in  the  winners'  own  voices, 
and  'all  entries  are  judged  by  these 
recordings  throughout  the  remainder 
of  the  national  contest. 

Community  winners  are  to  be  an- 
nounced on  Nov.  12,  and  state  win- 
ners by  Nov.  26.  The  schedule  calls 
for  the  announcement  of  the  four 
co-equal  national  winners  on  Dec. 
15. 

The  four  students  will  be  brought 
to  Washington  for  the  week  of  Feb. 
20  next  year,  >and  the  awards  lunch- 
eon, attended  by  national  celebrities, 
will  be  held  on  Washington's  birth- 
day. 

Last  year's  contest,  the  second  in 
the  annual  series,  drew  more  than 
a  quarter  of  a  million  contestants 
in  48  states,  the  District  of  Colum- 
bia, Alaska,  and  the  Hawaiian 
Islands. 


Join  WFIL  Sales  Staff 

Philadelphia — 'Irving  F.  Teetsell 
and  Charles  J.  Hoban  have  joined 
the  sales  staff  of  WFIL,  the  Phila- 
delphia Inquirer  station.  Teetsell 
formerly  was  with  WFPG,  Atlantic 
City,  as  sales  manager  and  general 
manager.  Hoban  is  a  veteran  of  30 
years  in  selling,  advertising,  mer- 
chandising, and  sales  promotion. 


Inter-American  Group 
Board  Meets  Tomorrow 

(Continued  from  Page  1) 

sion  on  the  commercial  broadcasting 
of  government  owned  and  operated 
stations. 

Scheduled  to  be  present  at  the 
meeting  (open  only  to  board  mem- 
bers), in  addition  to  Balerio,  are: 
board  president  Goar  Mestre,  Emilio 
Azcarraga  of  Mexico,  Eneas  Mach- 
ado  de  Assis  of  Brazil  and  Gilmore 
N.  Nunn  of  the  Nunn  stations  in 
Kentucky. 


19th  Year  As  Sponsor 

V.  Da  Rosa  and  Sons,  extensive 
users  of  Italian-language  radio  time 
throughout  the  Northeast,  are  now 
going  into  their  nineteenth  year  of 
broadcast  on  WOV  at  the  same  hour 
Monday  through  Saturday — 12:30 
to  1:00  p.m.  La  Rosa  are  leading 
manufacturers  of  macaroni  products, 
with  plants  in  Brooklyn,  Danielson, 
Connecticut,  and  an  ultra  modern 
establishment  under  construction  in 
Philadelphia. 


YMCA-Day  Show  On  MBS 

The  Mutual  network  on  Saturday 
will  carry  from  the  Hollywood  Bowl 
in  Los  Angeles  a  special  half-hour 
show  planned  as  a  salute  to  YMCA 
Day  on  that  date.  Ten  thousand 
teen-agers  will  listen  to  entertain- 
ment supplied  by  radio  and  screen 
stars.  The  program  will  be  heard 
from  2-2:30  p.m.,  EST. 


COmiM  and  G0ID0 


EMILIO  AZCARRAGA,  director  of  Radio  Pro- 
gramas  de  Mexico,  XEW  and  XEQ,  to  New 
York  to  attend  the  meetings  of  the  Inter- 
American  Broadcasters  Association. 

CURT  ADAMS,  station  relations  representa- 
tive for  NBC,  leaving  for  Kansas  City,  where 
on  Sunday  he'll  attend  the  opening  ceremonies 
of  WDAF-TV. 

BILL  LEONARD,  of  "This  Is  New  York"  on 
WCBS,  returned  Monday  from  London,  where 
he  spent  the  week-end  gathering  material  for 
his  program. 

BENEDICT  GIMBEL,  JR.,  president  and  gen- 
eral manager  of  WIP,  Philadelphia,  on  Satur- 
day will  be  in  Washington  to  attend  the  out- 
ing given  by  the  FCC  Bar  Association  at  the 
estate  of  Horace  Lohnes  in  Vienna,  Va. 

JOHNNY  OLSEN  off  for  Richmond,  Va„  to 
broadcast  his  "Ladies  Be  Seated"  program  at 
Virginia's  first  Tobacco  Bowl  Festival. 

CLAUDE  H.  FRAZIER,  commercial  manager 
of  WAGA,  Atlanta,  is  back  at  the  station 
following  a  trip  to  New  York  for  confabs  with 
his  station  reps  and  with  Tom  Harker,  national 
sales  manager  of  the  Fort  Industry  Company. 

MADELYN  WHITE,  of  the  CBS  television 
department  in  New  York,  vacationing  in  Mex- 
ico City. 

BERT  LOWN,  of  Associated  Program  Service, 
back  from  Dallas  and  Memphis,  where  he  at- 
tended regional  meetings  of  the  NAB. 

ALFRED  E.  ANSCOMBE,  public  relations  di- 
rector of  WKBW,  Buffalo,  N.  Y.,  is  at  Long 
Beach,  Cal.,  attending  the  convention  of  the 
Air  Reserve  Association. 


"Hey,  Mom, 
can  I  go 

Swimming?"-* 


That  seems  to  be  the  question  the  baby  polar  bear  is 
whispering  to  its  mother.  The  cub  is  just  two  months  old, 
and  feels  that  it's  high  time  to  take  the  first  plunge. 

Are  you  ready  to  plunge  into  the  rich  Baltimore  market 
for  profitable  sales?  There's  an  easy,  economical  way  to  do  it, 
you  know — by  advertising  on  W-I-T-H. 

A  little  bit  of  money  goes  a  long,  long  way  on  W-I-T-H. 
For  this  is  the  station  that  delivers  more  listeners-per-dollar 
than  any  other  station  in  town. 

Your  Headley-Reed  man  will  glady  give  you  all  the  dope. 


BALTIMORE,  MARYLAND 

Tom  Tinsley,  President  •  Represented  by  Headley-Reed 


Thursday,  October  13,  1949 


RADIO  DAILY 


3 


KFI  Loses  Appeal 
On  'Discrimination' 

(Continued  from  Page  1) 

ing  of  the  verdict  a  courthouse 
janitor,  acting  under  orders  of  Judge 
Morrison,  seized  KFI's  microphone, 
thereby  preventing  the  making  of  a 
broadcast,  and  with  the  aid  of  two 
deputy  sheriffs  placed  KFI's  engi- 
neer in  restraint." 

KFI  charges  of  conspiracy  be- 
tween the  judge  and  KVOE,  and  its 
suit  for  $150,000  damages  directed 
against  the  judge,  were  thrown  out 
in  District  Court  in  Los  Angeles  and 
by  the  Appeals  Court.  The  prime 
argument  of  Judge  Morrison  was  the 
traditional  right  of  a  judge  to  control 
his  court.  It  was  argued  that  a  judge 
may  properly  "decline  to  give  a  ra- 
dio station  coming  into  the  picture 
at  the  close  of  a  trial  as  convenient 
accommodations  as  one  that  has 
been  there  the  entire  time." 

KFI  argument  had  been  that  "the 
importance  of  protecting  against  this 
type  of  censorship  transcends,  per- 
haps, all  other  aspects  of  freedom  of 
speech  and  press,  for  when  sources 
of  news  are  strangled,  the  other 
freedoms  of  press,  namely  the  right 
to  ownership  of  news  and  the  right 
to  disseminate  news,  are  of  little  im- 
portance. When  sources  of  news  are 
dried  up,  subsequent  safeguards  but 
protect  an  empty  vessel." 


New  Officers  Are  Named 
At  KBUR,  Burlington,  la. 

Burlington,  la. — Under  a  reorgani- 
zation of  the  Burlington  Broadcast- 
ing Co.,  operators  of  KBUR  and 
KBUR-FM,  G.  B.  McDermott  will 
become  president  -as  well  as  general 
manager,  it  was  disclosed  this  week. 
McDermott  and  his  associates  have 
acquired  a  "substantial"  additional 
block  of  stock  in  the  company  oper- 
ating the  station. 

Other  new  officers  named  in  the 
stock  transfer,  which  awaits  FCC 
approval,  are  Sidney  F.  Harris, 
vice-president;  Richard  H.  Plock, 
secretary-treasurer.  Directors  are 
McDermott,  Plock,  Clarence  W. 
Moddy,  E.  C.  Cady,  Sidney  F. 
Harris  and  John  P.  Harris. 


Coast  News  Editors 

Hold  Annual  Meeting 

Hollywood — Radio  News  Club,  a 
group  composed  of  local  radio  writ- 
ers, commentators  and  newscasters, 
held  its  annual  election  of  officers 
on  Wednesday. 

Jim  MeNamara,  KLAC  News 
Chief  and  retiring  president  of  the 
organization,  announced  that  the 
slate  of  officers,  elected  for  the 
coming  year,  includes: 

President,  Al  Gordon,  News  Edi- 
tor, KFWB;  Vice-President,  David 
Anderson  (NBC) ;  Secretary-Trea- 
surer, Carroll  Sugar;  Assistant  Sec- 
retary, Betty  Penny;  Board  of  Di- 
rectors: Bob  Garred,  Clete  Roberts, 
Jim  MeNamara  'and  Jack  Beck. 


Play  Series  Skeduled 

Hartford,  Conn.— The  Randall  Ra- 
dio Playhouse  will  present  a  series 
of  three  plays  over  WDRC  starting 
October  16.  The  weekly  series  will 
be  directed  by  Carl  Beier  and  will 
be  broadcast  by  the  station  from 
10:30  to  11  p.m. 


Barrie  Joins  WFRO 

Toledo,  O. — Art  Barrie  has  re- 
signed as  announcer  and  public  re- 
lations man  for  WSPD,  Toledo,  to 
become  vice-president  and  general 
manager  of  WFRO,  Fremont,  O.,  in 
which  he  owns  an  interest.  WFRO 
now  FM,  goes  AM  Nov.  1. 


Kelley  Now  Veepee 

St.  Petersburg,  Fla. — F.  J.  Kelley 
has  been  appointed  vice-president 
and  general  manager  of  radio  sta- 
iton  WTSP  and  WTSP-FM.  Kelley 
was  formerly  associated  with  RCA 
in  its  Southwestern  Sales  Division, 
with  headquarters  in  Dallas,  Texas. 


WSB,  first  in  number  of  Atlanta  listeners 

more  times  than  all  other  stations  combined 


The  relative  size  of  each  ear  is  based 
on  the  latest  Hooper  Report  covering 
daytime  listening  habits  in  metropolitan 
Atlanta.  During  the  three  months  (June, 
July,  August,)  covered,  48  fifteen-minute 
daytime  periods  were  measured. 

Of  the  48,  WSB  was  first  in  number 
of  listeners  29  times.  The  second  station 
was  first  8  times.  The  third  station  was 
first  6  times,  and  the  fourth  station,  first 
4  times.  There  was  one  tie. 
29  to  8  to  6  to  4  —  daytime/ 
This  ratio  shows  a  pick  up  of  five  firsts 
by  WSB  over  the  same  survey  of  the 


preceding  quarter — a  gain  which  becomes 
more  significant  because  it  occurred  dur- 
ing the  summer  months  when  station 
preferences  are  not  influenced  by  routine 
listening  habits. 

Morning,  afternoon  or  evening,  WSB 
has  ranked  an  overwhelming  first  in  every 
survey  ever  made  in  Atlanta  by  any 
accepted  authority. 

Because  of  this  dominant  audience 
preference,  WSB  sponsors  consistently 
have  received  unusually  profitable  returns 
on  their  investments.  Let  a  Petry  man 
tell  you  how  WSB  can  serve  you. 


n  In  television, 
the  WSB  TV  ratio 

is  5  to  ' 


WSB 


The  Voice  of  the  South 


WSB,  AM  and  FM,  and  WSB-TV  are  owned  and  operated  by  The  Atlanta  Journal,  Atlanta,  Georgia 


RADIO  DAILY: 


Thursday.  October  13,  1949 


sun  fRflnasco 


By  NOEL  COBBETT 

BILL  NITFELD,  KFRC  news  edi- 
tor, radio's  only  representative 
on  the  Press  Club's  Board  of  Direc- 
tors, now  is  going  into  his  fourth 
term. 

Shirley  Smith  at  KCBS  press  has 
been  upped  to  the  job  of  promotion 
writer. 

Jules  Dundes,  director  of  sales  and 
advertising  for  KCB.S,  is  touring 
Chicago,  New  York  and  other  East- 
ern cities. 

Kay  Mulvihill  is  now  in  charge  of 
promotional  activities  for  KSFO- 
KPIX.  She  succeeds  Ellen  Stern  who 
has  left  for  her  New  York  home. 

Former  Bay  Area  disc  jockey  Bill 
Baldwin  had  to  desert  his  San  Fran- 
cisco home  for  Hollywood  before  he 
could  get  a  job  as  hotel  clerk  at  the 
(local)  St.  Francis  Hotel.  Of  course 
it's  in  a  movie;  "Dead  on  Arrival." 
Bill  was  around  this  week  to  tell 
friends  his  good  luck  in  catching  the 
announcerial  spot  on  the  Edgar 
Bergen  Show. 

Another  KSFO  disc  jockey,  Arch 
LeRoux  is  now  cutting  records  un- 
der the  Frisco  Label.  Current  re- 
leases are  Edna  Fischer's  "A  Small 
World"  and  Bill  Anson'  "I've  Got  a 
Picture  Without  a  Frame." 

Mel  Venter  is  now  emceeing  "Tel- 
lotest"  for  6:30  p.m.,  release  to  the 
Don  Lee  Coast  Network.  Show  is  of 
quiz  variety. 

Reports  from  retailers,  compiled 
by  the  Northern  California  Electri- 
cal Bureau  are  that  there  are  over 
12,000  TV  sets  in  the  Bay  Area. 
Other  predictions  among  radio-TV 
circles  are  that  there  will  be  four 
times  that  many  by  the  end  of  the 
year. 

First  fashion  show  to  be  televised 
in  the  Bay  Area  will  be  seen  over 
KGO-TV  when  Livingstone  Broth- 
ers puts  on  Delta  Gamma  Sorority's 
annual  fashion  show  at  the  Palace 
Hotel.  Evangeline  Baker  will  do  the 
fashion  commentary. 


New  TV  Package  Planned 

Hollywood — Deal  is  in  the  making 
between  William  Gargan  and  Ralph 
Bellamy  for  them  to  co-star  in  a 
new  TV  package,  "The  Brain." 
Gargan  has  readied  the  program 
which  deals  with  case  histories  of 
people  who  met  their  death  through 
capital  punishment.  Bellamy  would 
be  the  narrator  for  the  series.  Gar- 
gan headquarters  in  New  York  for 
his  radio-TV  starrer,  "Martin  Kane, 
Private  Eye,"  and  Bellamy  head- 
quarters there  for  his  starring  role 
in  "The  Detective  Story." 


AC-DC  Transcription  Players 
Tape,  Wire,  Disc  Recorders 
Sales — Rentals — Service 

MILLS  RECORDING  CO. 

161  N.  Michigan  Ave. 
Chicago,  III.  De  2-4117 


H  indy  City  Wordaye.  .  .  .' 

•  •  •  Du  Mont's  new  Chi.  sales  office  is  now  located  at  135 
S.  La  Salle  Street  (Room  1256)  with  Gil  Berry  in  charge.  .  .  .  Lawyer  Jonn 
Moser  will  be  passing  out  cigars  in  about  three  weeks.  With  two  boys 

already  in  the  Moser  clan.  John  hopes  the  next  oif- 
ChiCCtgO       spring  is  a  gal.  .  .  .  John's  partner,  Tom  Compere, 

still  stiff  from  his  military  workout  at  the  National 
Guard  encampment  at  Camp  McCoy,  Wisconsin  where  he  is  a  high 
muck-a-muck.  .  .  .  ABC  legal  big-shots  arriving  in  town  Thursday  for  the 
National  Labor  Relations  Board  Hearings  to  be  held  at  the  Midland 
Building  in  the  NABET-IATSE  controversy.  Both  unions  want  jurisdiction 
over  the  web's  engineers. 

U      tt      ft  ix 

•  •  •  All  TV  set  manufacturers  are  allocating  sets  for  the 
coming  Christmas  buying  season.  And  they  all  admit  that  they 
have  to  recognize  the  fact  that  selling  TV  sets  is  about  'an  8  or  i) 
month  job.  Viewers  just  won't  do  any  set  buying  in  the  summer 
months.  .  .  .  That  new  rectangular  TV  tube  which  Owens-Dlinois 
announced  last  week  was  first  reported  in  this  column  several 
months  ago.  .  .  .  Thirty-seven  set  manufacturers  were  represented 
at  big  Television  Show  at  the  Coliseum,  which  ended  a  record- 
breaking  engagement  at  the  Coliseum  Sunday  night.  Art  Holland, 
who  promoted  the  deal,  tells  us  the  attendance  was  155,000 — 
almost  double  last  year's!  The  big  draw  this  year,  of  course,  was 
Eddie  Cantor. 

it      iwr      it  it 

•  •  •  Doctor  Herold  C.  Hunt,  general  superintendent  of  the  Chi. 
Public  Schools,  will  be  host  at  the  13th  annual  School  Broadcast  Con- 
ference which  will  be  held  here  at  the  Sherman  Hotel  for  three  days 
starting  next  Tuesday.  .  .  .  Doctor  Benjamin  Fine,  education  editor  ol 
"The  New  York  Times"  will  be  the  speaker  at  the  conference's  luncheon 
next  Wednesday.  .  .  .  Dr.  Hunt  says  he  expects  a  record-breaking  at- 
tendance with  educators  interested  in  radio  coming  here  from  all  over 
the  country.  .  .  .  George  Couper,  Jr.,  has  resigned  as  account  executive 
at  Simmonds  &  Simmonds,  to  accept  a  similar  post  with  Robert  Race 
&  Associates.  .  .  .  Big  shake-up  at  local  FM  station  WMOR.  Ralph 
Wood,  war  veteran  who  was  one  of  the  guiding  lights  in  the  formation 
of  the  FM  outlet,  has  resigned  as  president  and  is  taking  45  days  leave 
of  absence  to  sell  FM  transit  radio.  New  prexy  is  Bernard  I.  Miller,  of 
the  Bache  and  Co.,  stockbroker's  firm.  Man  behind  the  throne  is  Res- 
tauratuer  Dario  L.  Toffenetti,  head  of  the  restaurant  chain  bearing  his 
name.  He's  chairman  of  the  board.  Other  officers  elected  at  the  annual 
board  meeting  last  week  were:  Jules  Pewowar,  "Dynamo  Dave"  Edelson, 
Herb  Kraus  and  Dave  Pivan,  vice-presidents;  Stephen  B.  Wood,  secretary, 
and  John  Malasky.  treasurer.  In  addition  to  chairman  Toffenetti  other 
board  members  elected  were:  Morris  Alexander.  M.  W.  Kutchins,  Marsh 
Ray  and  Stephen  Wood. 

it      it      it  it 

•  •  •  Standard  Oil  Company  kicking  off  their  new  Wayne 
King  TV  show  over  a  mid-west  NBC  hook-up  in  fine  style.  After 
an  excellent  dinner  at  the  Merchant's  and  Manufacturer's  Club 
in  the  Merchandise  Mart,  trade-press  reporters  viewed  the  open- 
ing show  in  the  swank  client's  conference  room  at  NBC.  Wesley 
Nunn,  advertising  manager  for  McCann-Erickson,  Inc.,  gave  a 
short  talk  welcoming  guests  to  the  show  as  did  Wayne  King, 
Nancy  Evans  and  several  others.  King  is  still  one  of  the  "kings" 
of  "show-business"  as  his  clickeroo  opening  TV  show  proved. 

it      it     it  it 


AGENCIES 


McCANN-ERICKSON,  INC..  has 
named  James  MacDonald,  for- 
mer CBS  and  Toni  Company  publi- 
cist, as  manager  of  radio  and  televi- 
sion publicity.  MacDonald  was  for- 
merly director  of  Radio  HBI,  which 
was  the  New  York  house  agency  for 
the  Toni  Company  of  Chicago.  Prior 
to  that  he  worked  with  the  Benja- 
min Sonnenberg  public  relations 
agency  on  the  Toni  Company  and 
Phillip  Morris  Company  accounts, 
also  as  a  CBS  publicist. 


BOB  WAHL,  WFIL-TV  producer- 
director  and  director  of  television 
for  the  Theater  Arts  Institute  of 
Philadelphia,  has  been  named  to  the 
radio-television  department  of  Gray 
&  Rogers,  Philadelphia  advertising 
agency.  For  a  year  after  he  was 
mustered  out  of  the  Army,  Wahl 
was  a  public  relations  representa- 
tive for  the  Sherwin-Williams  Com- 
pany, Cleveland,  Ohio.  In  1948,  he 
joined  the  staff  of  WFIL-TV,  where 
during  the  last  15  months  he  has 
supervised-sponsored  studio  produc- 
tions. He  held  the  Theater  Arts  In- 
stitute faculty  post  at  the  same  time. 


FRED  W.  AMEND  CO.,  Danville, 
111.,  manufacturers  of  "Chuckles," 
candy  confections,  and  extensive  ra- 
dio advertisers,  have  engaged  Leo 
Burnett  Co.,  Inc.,  Chicago,  as  their 
advertising  agency.  Owen  Smith  is 
the  account  executive.  Smith  told 
Radio  Daily  that  no  radio  or  TV 
plans  have  been  formulated  to  date, 
although  an  extensive  ad  campaign 
will  definitely  be  utilized  in  the  for- 
mer medium. 


GREY  ADVERTISING  has  been 
appointed  by  Textron,  Inc.,  for  its 
Nashua  Mills  division  and  its  new 
Poses  subsidiary,  effective  Jan.  1. 


HOWARD  SELGER  has  joined 
the  promotion  staff  of  Petry  &  Co., 
Inc.,  New  York. 


WEVD 
117-119  W  46  SL 
HENRY  GREENFIELD,  Mg.  Director  N.Y.19 


Thursday.  October  13.  1949 


RADIO  DAILY 


5 


NARBA  Meets  Again 
After  Holiday  Recess 


(Continued  from  Page  1) 

informal  talks."  Private  general 
meetings  resumed  yesterday. 

The  conference,  representing 
seven  countries  in  North  America, 
has  been  in  progress  for  the  last 
few  weeks  'and  is  expected  to  con- 
tinue for  another  month.  Meetings 
are  being  held  in  the  Windsor  Hotel. 

Government  representatives  par- 
ticipating in  the  conference  include 
delegates  from  Canada,  United 
States,  Mexico,  Cuba,  Dominican 
Republic,  Haiti  and  the  Bahamas. 
As  announced  earlier,  the  Mexico 
delegation  is  not  expected  to  reach 
Montreal  until  later  this  week. 


Coco-Cola  Buys  Alaska 
For  Its  "McCarthy"  Show 

The  Coca-Cola  Company  has  ex- 
panded its  sponsorship  of  the 
"Charlie  McCarthy"  show  on  CBS 
to  include  the  four  stations  of  the 
Alaska  Broadcasting  Co.;  KFQD, 
Anchorage;  KFRB,  Fairbanks; 
KINY,  Juneau,  and  KTKN,  Ketchi- 
kan, all  in  Alaska. 

The  52-week  contract,  which  be- 
came effective  on  the  same  day  the 
CBS  deal  went  into  operation  (Oct. 
2) ,  involves  approximately  $12,000 
in  billings  to  the  four  stations. 


'Sam  Spade/  'Whistler' 
Lead  Pacific  Hoopers 

(Continued  from  Page  1) 

dio  Theater,"  "FBI  in  Peace  and 
War,"  "Crime  Photographer,"  "My 
Friend  Irma,"  "Curtain  Time,"  "Let 
George  Do  It,"  and  "Inner  Sanctum." 
The  average  evening  sets-in-use 
figure  of  31.1  was  up  1.9  from  the 
August  report,  and  up  3.3  from  that 
of  a  year  ago.  The  average  evening 
radio  of  6.6  was  up  .5  from  the  last 
report,  and  up  .4  from  last  year's 
figure. 


Bess  Named  Vice-Prexy 
Of  WPAT  In  Paterson 


(Continued  from  Page  1) 

man,  general  manager,  in  expanding 
the  services  of  the  station,  which 
will  transmit  a  5,000-watt  signal  and 
operate  on  a  24-hour  basis  on  or 
about  November  15.  The  North  Jer- 
sey Broadcasting  Company  also  op- 
erates an  FM  station,  WPAT-FM, 
with  a  transmitter  atop  Garret 
Mountain. 


Start  Shooting  Soon 

Hollywood — Robert  Stillman  will 
start  shooting  on  "Queen  for  a  Day," 
based  upon  the  radio  program,  late 
in  December  with  the  picture  as  the 
first  of  three  he  will  produce  on  his 
own.  Stillman,  who  acquired  screen 
rights  from  Raymond  R.  Morgan  Co., 
plans  to  use  the  program  as  a  frame- 
work for  an  adult  and  novel  story. 


NAB  Issues  Fourth 

Engineering  Handbook 

(Continued  from  Page  1) 

other  paid  subscribers  of  the  book 
is  now  under  way.  The  book  of 
nearly  700  pages  contains  FCC  rules 
and  regulations,  standards  of  good 
engineering  practice,  design  data, 
special  articles  'and  general  infor- 
mation on  AM  and  FM  radio,  tele- 
vision and  audio  engineering. 

It  is  bound  in  a  gold-embossed 
post  binder  and  completely  cata- 
logued. The  binder  is  capable  of  ex- 
pansion to  a  four-inch  thickness  to 
receive  later  additions  and  expan- 
sions of  material  already  included. 

The  fourth  edition  of  the  Hand- 
book has  been  in  preparation  for 
the  past  two  years,  under  the  direct 
supervision  of  Neal  McNaughten, 
NAB  Engineering  Department  di- 
rector. The  project  was  begun  by 
his  predecessor,  Royal  V.  Howard. 

The  book  is  sold  at  $17.50  to  en- 
gineers not  associated  with  NAB 
member  stations,  or  to  stations 
wishing  extra  copies.  It  is  supplied 
free  of  charge  to  NAB  members. 


Paley  Going  To  Coast 

For  CBS  Conferences 


(Continued  from  Page  1) 

confer  with  Howard  S.  Meighan, 
vice-president  and  general  execu- 
tive; Harry  Ackerman,  vice-presi- 
dent and  director  of  network  radio 
and  television  programs  in  Holly- 
wood; A.  E.  Joscelyn,  director  of 


ABC  Sales  Executives 
Given  New  Web  Posts 


(Continued  from  Page  1) 

duties  in  these  two  departments  an- 
nounced by  Murray  Grabhorn,  ABC 
vice-president  and  manager  of  own- 
ed and  operated  stations  for  the  net- 
work, represents  a  step  forward  by 
the  network  to  coordinate  these  op- 
erations and  increase  efficiency  of 
internal  operations  with  a  view  to 
providing  faster  special  services  for 
advertisers  and  agencies. 

Under  the  realignment,  which  is 
effective  at  once,  Frank  Atkinson, 
formerly  sales  service  manager  of 
network's  cooperative  program  sales 
department,  is  named  assistant  to 
the  manager  of  the  cooperative  pro- 
gram department  and  Tom  Black, 
who  has  been  manager  of  sales  de- 
partment of  ABC  spot  sales,  be- 
comes manager  of  radio  sales  devel- 
opment in  this  department. 


Buys  Cisco  Kid  Series 

Frederic  W.  Ziv  Company  have 
announced  the  sale  of  the  "Cisco 
Kid"  transcribed  series  to  the  Cole 
Baking  Company,  Bluefield,  West 
Virginia.  The  company  plans  to 
cover  five  West  Virginia  markets 
and  will  select  the  stations  in  the 
near  future. 


coast  CBS  operations  and  Merle 
S.  Jones,  general  manager  of  KNX 
and  the  Columbia  Pacific  network. 


PLEASE... 


More  people  watched  the  Brooklyn  Dodger  night  games  on  WOR-tv,  channel  9, 
during  the  September  period  covered  by  Pulse,  Inc.'s  television  report,  than  those  who  watched  the 
games  on  any  other  New  York  television  station. 

In  fact,  during  the  time  when  all  three  major  television  stations  carried  the  games, 
WOR-tv  averaged  a  9.4  rating;  the  other  two  stations  -  an  8.8  and  a  4.0. 


THE  POINT?  Do  you,  sir,  have  some  television  shows 

on  which  you'd  like  to  graft  bumper  ratings?  We  can  talk  to 
you  now  and  televise  your  shows  beginning  today. 


our  address  is 


WORand 

WOR-tv 


at  1440  Broadway,  in  New  York 


6 


RADIO  DAILY 


Thursday,  October  13,  1949 


PLUG  TU  n  E  5 


On  Records  and  Transcriptions 

TELL  ME  WHY 

RYTVOC,  Inc. 

1585  Broadway       New  York  19,  N.  Y. 


WHERE  ARE 
YOU  BLUE  EYES? 

Recorded  on  RCA-Victor  #25-1134 

KNICKERBOCKER  MUSIC  PUB.  INC. 

1619  Broadway  New  York,  N.  Y. 


You'll  LUV  this  novelty! 

IT  MUST  BE  L  U  V 

MANOR  MUSIC  COMPANY 

1619  Broadway  New  York  City 


II 


Nothing  Can  Stop  This! 

FOREVER  WITH  YOU" 

by  the  writer  of  "My  Happiness" 

FORSTER    MUSIC    PUB.,  INC. 

1619  Broadway,  New  York  19,  N.  Y. 
216  S.  Wabash  Avenue,  Chicago  4,  III. 


A   HIT   Is  Born! 

"BLUE  FOR  A  BOY- 
PINK  FOR  A  GIRL" 

Vaughn  Monroe  on  RCA-Victor 

Al  Gallico  Music  Co.  Inc. 

501  Madison  Ave.,  New  York,  N.  Y. 


Terrific  in  England! 

"IN  A  SHADY  NOOK" 
(By  A  Babbling  Brook) 

STASNY  MUSIC  CO. 

1619  BROADWAY      NEW  YORK  CITY 


THROUGH  A  LONG 
AND  SLEEPLESS  NIGHT 


From  20th  Century-Fox's 
"COME  TO  THE  STABLE" 
recorded  by 

ALAN  DALE   Hi-Tone 

VIC  DAMON E   Mercury 

EDDY  DUCHIN   Harmony 

BILL  FARRELL   M-G-M 

PECCY  LEE   Capitol 

VERA  LYNN   London 

DINAH  SHORE   Columbia 

CLAUDE  THORNHILL   Victor 


MILLER  MUSIC  CORPORATION 


WORDS  am>  MUSIC 


By  PINKY  HERMAN 


•  •  •  TIN  PAN  ALLEY  OOPS:— Fred  Fisher  Music  Co.  is  the 
publisher  of  live  songs,  ieatured  in  the  20th  Century-Fox  musical,  "Oh 
You  Beautiful  Doll,"  which  will  preem  Thanksgiving  Day  at  the  Roxy 
in  Gotham.  .  .  .  songs  are  "There's  A  Broken  Heart  for  Every  Light  On 
Broadway,"  (originally  published  by  Feist  in  1915  and  re-acquired  by 
Fisher  in  1943),  "Who  Paid  The  Rent  For  Mrs.  Rip  Van  Winkle,"  "Daddy 
You've  Been  A  Mother  To  Me,"  "Dardenella,"  and  "Chicago,"  all  co- 
written  by  Fred  Fisher,  on  whose  life  the  picture  is  based.  ...  •  Leeds 
Music  starting  to  click  with  "The  Last  Mile  Home,"  penned  by  Walter 
Kent  and  Milton  Farrar.  ...  •  Herb  Hood,  former  contactman  at 
Miller  Music  has  moved  his  descriptive  adjectives  to  Mills  Music.  .  .  . 
(you  know,  'terrific,  sensational,  collossal'  songs.)  ...  •  Eddie  Forman, 
scripter  for  Abbott  &  Costello  in  town  on  a  TV  deal.  .  .  .  advises  us 
that  Lou  has  shelved  about  forty  pounds  and  is  now  in  the  pink.  .  .  . 
won't  get  back  into  action,  however,  until  January  when  A  &  C  return 
to  the  Universal  lot  to  make  "Abbott  &  Costello  Meet  Hopalong  Cassidy." 
...  •  A  sponsor  is  ready  to  talk  turkey  with  the  producers  of  Paul 
Tripp's  CBS-TVehicle,  "Mr.  I.  Magination."  .  .  .  Incidentally  Ray  Carter's 
original  music  for  this  series,  likewise  sounds  imaginative  and  im- 
pressive. ...  •  Frances  Schillinger,  widow  of  the  great  music  teacher, 
will  soon  have  her  tome,  "Joseph  Schillinger  Memoirs"  published  by 
Greenberg  Publishers.  .  .  .  book,  written  in  a  light  vein,  is  full  of 
anecdotes,  and  incidents  in  the  lives  of  top-flight  musicians,  arrangers 
and  musical  conductors. 

ft      ft      ft  ft 

•  •  •  For  the  seven  years  that  Ed  Weber  has  managed  the 
"Can  You  Top  This?"  quartet  of  comics,  he's  never  missed  a 
single  broadcast  from  'Oct.  1,  1942  to  now;  he's  been  in  the  control 
room  for  677  consecutive  shows.  ...  •  A  producer  of  a  forth- 
coming Broadway  musical  is  dangling  the  singing  lead  at  Warren 
Hull,  emcee  of  the  CBSaturday  program,  "Mother  Knows  Best." 
...  #  Bill  Putnam,  prexy  of  Universal  Records  and  Hal  Tate 
have  written  a  commercial  ballad,  "My  Diary  Of  Broken  Dreams" 
which  was  recorded  by  Frann  Weigle,  Chicago  deejay.  .  .  .  the 
platter  is  getting  lots  of  attention  and  London  records  seems  to 
have  the  inside  track  for  the  master.  .  .  .  •  Caught  Clara 
Cedrone  and  the  Meigs  Boy  wowing  the  cash  customers  at  the 
bar  of  one  Fifth  Avenue.  ...  a  natural  for  TV,  for  originality, 
harmony  and  rhythms.  ...  •  Movietone  Music  reviving  "You're 
My  Thrill,"  written  by  Sidney  Claire  and  Jay  Gorney  and  origi- 
nally published  in  1933.  .  .  .  number  is  getting  a  big  play  and 
promises  to  repeat  its  earlier  success. 

ft        ft        ft  ft 

•  •  •  Leo  Edwards  and  his  nephew  Jack  Edwards,  have  col- 
labbed  on  a  singable  number,  "Same  Old  Crowd,"  Just  recorded  by 
Ted  Steele  on  Columbia.  .  .  .  song  remains  in  the  family,  published  by 
Edwards  Music.  ...  •  Howcome  TV  execs  don't  latch  onto  the  Jesters 
for  a  series?  .  .  .  this  trio's  radio  artistry  has  been  big  time  since  they 
hit  the  big  apple  from  WTIC  back  in  the  thirties.  ...  •  ABChieftains 
plenty  excited  about  "The  Pop  Shop"  new  TV  series  written,  produced 
and  directed  by  Pembroke  Davenport,  musical  director  of  "Kiss  Me 
Kate."  ...  •  Lewis  Music  starting  on  a  slow  ballad,  "If  I  Give  You 
My  Love,"  penned  by  Ivory  Joe  Hunter  and  Herb  Leighton. 

ft         ft         ft  ft 

•  •  •  ON  AND  OFF  THE  RECORD:  — In  our  estimation, 
Bill  Gale's  version  of  "Hop  Scotch  Polka"  on  Columbia,  is  the 
best  of  the  lot.  .  .  .  with  a  real  bagpipe  taking  several  solos  plus 
Gwen  Davies'  burry  vocals  this  waxing  is  the  McCoy.  .  .  .  flip  is 
a  waltz,  "I  Knew  From  The  Start."  Deejays  will  use  both  sides 
pahlenty.  .  .  .  #  Kelvin  Keech's  Saturday  morning  platter 
ABOhatter  makes  for  delightful  listenin.  ...  •  MGM  has  a  hit 
item  in  Kate  Smith's  latest  waxing  in  which  she  pairs  two  oldies, 
"Please  Don't  Talk  About  Me  When  I'm  Gone"  and  "I  Only 
Have  Eyes  For  You."  .  .  .  Jack  Miller's  band  provides  velvet 
musical  backdrop. 


PLUG  TUn  ES 


I'LL  KEEP  THE  LOVELIGHT  BURfllflG 

(In  My  Heart) 

LAUREL  MUSIC  CO. 
1619  Broadwoy  New  York  City 


THE  WEDDING  OF 
LILLI MARLENE 

LEEDS  MUSIC  CORPORATION 


Making  Our  Debut  With  A  Hit! 

"A  NEW  SHADE  OF  BLUES" 

MAYPOLE  MUSIC  CO. 

22  F.  67th  St.        New  York  City 
Phone:  REgent  7-4477 


I  WISH  I  KNEW 

Should  step  right  out  in  front — 
Just  recorded  for  RCA-VICTOR 
by  DOLPH  HEWITT 

ADAMS,  VEE  &  ABBOTT,  Inc. 

216  S.  Wabash  Ave.       Chicago  4,  III. 


My  Heart  Goes  With  You 

by  Thomas  G.  Meehon 
—  ♦         ♦  — 


JAMES  MUSIC,  Inc. 

1650  Broadway       Room  709       N.  Y.  C. 


Brand  New  Novelty! 

"If  I  Had  A 
Million  Dollars" 

(I  Would  Give  It  All  to  You) 

TONY  PASTOR'S 

Sensational  COLUMBIA  Record 
#38577 

RYTVOC,  Inc. 

1585  Broadway     New  York  19,  N.  Y. 


„    Section  of  RADIO  DAILY.  Thursday,  October  13,  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


RCA'S  COLOR-VIDEO  CRITICIZED 


TELE  TOPICS 


VA/OR-TV,  New  York's  seventh  and,  it 
*  ™  appear?,  last  video  station,  went  on 
the  air  Tuesday  night,  and  on  the  basis  of 
the  latter  half  of  its  two-hour  lineup  the 
outlet  has  a  great  deal  to  learn  before 
it  can  match  the  programming  and  pro- 
duction ability  of  its  competitors.  Even  if 
one  were  to  discount  the  apparent  techni- 
cal difficulties,  the  debut  was  far  from 
auspicious.  .  .  .  Jack  Creamer's  "Handy 
Man"  show,  which  occupied  the  8-8:30 
slot,  could  be  a  fine  show — for  daytime. 
It  is  loaded  with  useful  household  informa- 
tion, very  ably  demonstrated  by  Creamer, 
and  is  exceptionally  interesting  to  all 
homemakers.  It  should,  however,  be  aired 
at  a  much  earlier  hour  and  cut  to  15  min- 
utes, three  or  even  five  days  a  week.  .  .  . 
This  was  followed  by  a  half  hour  of  com- 
plete boredom  called  "The  Barry  Gray 
Show."  Gray,  a  disc  jockey,  interviewed 
several  show-business  personalities  about 
their  respective  careers.  It  was,  as  they 
say,  a  big  nothing.  .  .  .  Welcome  to  the 
air,  WOR-TV.  Your  parents  have  done 
well  in  radio,  and  if  you  forget  most  of 
the  program  patterns  that  WOR  has 
learned  in  27  years  on  the  air,  you'll  suc- 
ceed in  video. 

• 

r\EAL  FOR  ADMIRAL  sponsorship  of 
*~  "Lights  Out"  on  NBC  is  about  to  be 
closed  and  web  is  now  in  the  process  of 
clearing  time  for  the  show.  .  .  .  Lucky 
Strike  planning  a  return  to  nighttime  tele, 
has  auditioned  virtually  every  show  the 
webs  have  to  offer.  Decision  may  be  forth- 
coming next  week.  .  .  .  Larry  Wynn,  vice- 
president  of  International  Trans-Video,  is 
working  on  radio-tele  plans  for  Bob  Wag- 
ner, Jr.'s  campaign  for  Manhattan  boro 
prexy.  ...  Ian  Smith,  Kenyon  Cr  Eckhardt 
account  exec,  on  Ford,  was  pressed  into 
service  last  week-end  on  the  Ford  Theater 
preem.  Director  Marc  Daniels  needed  an 
extra  to  sit  in  the  lounge  of  the  "20th 
Century"  for  atmosphere.  Smith  volun- 
teered and  read  a  magazine  throughout 
the  show.  This  was  his  second  appearance 
on  the  program.  Last  season  he  sat  in  a 
theatrical  waiting  room  on  "Joy  To  the 
World." 

• 

TRI-MOUNT  CLOTHES  will  drop  hypno- 
tist Polgar's  show  on  CBS  Oct.  21  be- 
cause it  wants  to  expand  the  stanza  to  a 
half-hour  and  CBS  can't  clear  the  time. 
.  .  .  Milton  Berle  will  guest  on  the  Ches- 
terfield Supper  Club  in  the  show's  NBC- 
TV  debut  Sunday.  .  .  .  "Roar  of  the  Rails" 
returns  to  CBS  Oct.  24  in  the  Monday, 
7-7:15  time  spot.  Produced  by  Ray  Nelson, 
show  is  sponsored  by  A.  C.  Gilbert  Co. 
through  Charles  W.  Hoyt  agency.  It  will 
be  carried  by  17  stations.  ...  If  our 
memory  is  correct,  sign-off  of  "Kukla,  Fran 
and  Ollie"  Monday  nite  was  the  first  time 
Burr  Tillstrom  was  seen  live  on  the  pro- 
gram. 


Dr.  Goldmark  Says  That  Full  Evaluation  Of  System 
Requires  Test  Under  Normal  Operating  Conditions; 
Dr.  DeForest  Calls  Demonstration  'Very  Impressive' 


Washington  Bureau  of  RADIO  DAILY 

Washington — As  the  FCC  resumed 
hearing  testimony  on  color  TV  Tues- 
day, Dr  Peter  Goldmark,  of  CBS, 
testified  that  the  RCA  color  system — 
demonstrated  to  the  Commission 
and  press  on  Monday — "has  such 
serious  problems  as  to  both  system 
and  apparatus  that  there  is  grave 
doubt  that  it  will  ever  emerge  from 
the  laboratory."  He  described  as  of 
poor  quality  the  color  fidelity  'de- 
finition and  registration  of  the  RCA 
system'  and  said  it  was  lacking  in 
the  complete  compatibility  claimed 
for  the  system  by  RCA. 

.On  the  other  hand,  Dr.  Lee  De- 
Forest,  pioneer  in  TV  'and  other  op- 
tical developments,  reported  that  he 
found  the  RCA  demonstration  "very 
impressive."  Engineers  have  defi- 
nitely solved  the  problem  of  com- 
patibility, he  said — "which  economi- 
cally and  practically  is  the  control- 
ling factor  in  the  introduction  of  an 
adequate  color  TV  system." 

Dr.  DeForest  added  that  he  agrees 
with  the  RCA  research  chief  E.  W. 
Engstrom  "that  much  work  is  still 
to  be  done." 

Emphasizing  that  the  tests  yester- 
day were  "too  condensed  to  permit 
of  quantitative  analysis,"  Dr.  Gold- 
mark  recommended  that  they  be 
"repeated  in  a  way  which  will  per- 
mit of  actual  measurement  of  the 
performance." 

"Adequate  information  to  the  RCA 
system,"  he  pointed  out,  "can  only 
be  developed  during  an  extensive 


series  of  tests  in  which  detailed  ob- 
servation and  frequent  measure- 
ment are  provided  for,  and  in  which 
normal  operating  conditions  at  both 
pickup  and  receiver  exist." 

Consequently  he  offered  the  fol- 
lowing as  only  "partial  comments" 
and  not  as  a  complete  evaluation. 

Color  Fidelity.  When  standard 
black  and  white  signals  were  broad- 
cast, be  said,  marked  differences 
were  noticeable  in  the  colors  of  the 
images  on  the  various  RCA  color 
receivers. 

Registration.  In  the  morning  dem- 
onstration, all  the  RCA  color  re- 
ceivers were  out  of  registry,  Dr. 
Goldmark  said.  ...  In  fact,  the  soft- 
ness of  the  pictures  tended  to  mini- 
mize the  misregistration. 

This  same  fault  of  misregistration, 
he  added,  was  obvious  when  the 
male  singer  was  seen  on  the  16-inch 
receiver  in  the  studio. 

Definition.  Dr.  Goldmark  said  he 
found  "a  most  serious  lack  of  geo- 
metrical resolution  and  crispness  on 
every  one  of  the  color  receivers  in 
operation." 

Compatibility.  Dr.  Goldmark 
pointed  out  that  in  the  morning 
dem  jnstration,  when  a  standard 
black-and-white  signal  was  trans- 
mitted, the  color  receivers,  instead 
of  producing  black-and-white  pic- 
tures, produced  instead  pictures 
which  were  colored  in  a  range  from 
green  and  orange  to  purple  and 
green,  pink  and  purple,  all-green  or 
all-orange. 


TVAdvtg.  At  "Payoff  Point," 
Weaver  Tells  ANA  Conclave 


S.  L.  Weaver,  NBC  vice-president 
in  charge  of  tele,  yesterday  told  the 
convention  of  the  Association  of 
National  Advertisers  that  video  has 
reached  the  "payoff  point."  Not 
only  has  that  point  been  reached, 
he  said,  "but  it  is  later  than  some 
of  you  gentlemen  think." 

"While  there  may  remain  a  place 
for  all  media  in  the  years  to  come, 
there  is  one  instrument  that  is  far 
bigger  than  advertising  and  that  is 
television,"  Weaver  said.  "It  will 
play  a  tremendous  part  in  cutting 
the  costs  of  distribution  down,  once 
it  begins  to  attract  money  spent 
not  only  in  less  productive  media, 
but  in  sales  and  promotion  work 
that  can  be  eliminated  as  a  result 
of  greater  consumer  preference  de- 
veloped by  national  advertising.  .  .  . 


"If  you  have  a  campaign  on  tele- 
vision, >a  program,  or  series,  or  spot 
campaign,  with  advertising  that  has 
any  bite  at  all  in  it,  you  are  reach- 
ing virtually  all  sets." 

He  said  that  radio  is  complemen- 
tary to  TV.  The  fact  that  radio  and 
video  circulation  is  unduplicated 
means  that  an  advertiser  can  reach 
95  per  cent  of  American  homes  in 
all  groups  in  all  areas  through  radio 
and  TV,  even  though  the  latter 
represents  only  a  few  per  cent. 

"As  the  years  go  on,  the  fact  will 
remain  that  television  on  top  of 
radio  will  add  up  to  95  per  cent  of 
all  homes  unduplicated  and  whether 
the  TV  figure  goes  to  30  per  cent  or 
40  per  cent  or  50  per  cent  in  the 
next  five  years,  the  end  figure  95 
per  cent  stays  the  same. 


TV  Parleys  Soon 
Aim  Of  N.  Y.  AFRA 


(Continued  from  Page  1) 

delay,"  the  editorial  said.  "Reports 
reach  AFRA  from  its  own  members 
of  excessive  hours  of  rehearsal,  ex- 
hausting working  conditions,  fees 
which  tear  down  the  standards  for 
artists'  compensation  which  this  and 
other  unions  have  been  so  long  in 
building  up,"  it  said  also. 

Referring  to  last  week's  meetings 
of  the  4-A  unions,  "Stand  By!"  said: 
"If  differences  of  opinion  still  persist 
after  the  meetings,  it  seems  likely 
that  those  unions  which  do  agree 
may  proceed  to  take  long  overdue 
action  to  protect  their  members  who 
are  increasingly  employed  in  televi- 
sion. On  the  other  hand,  there  are 
many  hopeful  elements  in  the  situ- 
ation. Not  the  least  of  these  is  that 
AFRA,  our  own  union,  is  exerting 
its  full  influence  toward  the  end 
that  television  negotiations  may  be 
begun  this  season." 


New  WFIL-TV  Transmitter 

Philadelphia— WFIL-TV  last  week 
dedicated  its  new  transmitting  plant 
utilizing  maximum  power  permitted 
by  the  FCC,  and  covering  an  esti- 
mated 4.250,000  persons  in  this  area. 
Five  -  bay  superturnstile  antenna 
towers  909  feet  above  mean  sea 
level. 


WCAU-TV  Sells  "Court" 

Philadelphia  —  "Court  Is  In  Ses- 
sion." weekly  hour-long  program 
originating  from  City  Hall  court 
rooms  will  be  sponsored  by  the 
Pennsylvania  Co.  for  Banking  and 
Trusts  over  WCAU-TV  beginning 
Oct.  15.  N.  W.  Ayer  is  the  agency. 


"Fully  Compatible" 

Because  the  RCA  color  demon- 
stration in  Washington  ran  over- 
lime  Monday  night,  the  "Kukla. 
Fran  and  Ollie"  show  went  out 
over  1400  miles  of  coaxial  cable 
and  into  the  homes  of  TV  owners 
tuned  to  NBC  through  the  color 
cameras.  It  was  discovered  at 
the  last  minute  that  black  and 
white  cameras  had  not  been 
warmed  up,  so  the  decision  was 
to  send  the  show  out  in  color. 
It  was  received  in  black  and 
white,  fully  compatible.  Even 
A.  T.  &  T..  which  runs  the  coaxial 
cables,  didn't  know  until  later 
thai  it  had  had  a  different  type  of 
transmission. 


RADIO  DAILY 


Thursday.  October  13,  1949 


COAST-TO-  COAST 


Father  McCauley  On  WMAL 

Washington,  D.  C— During  the 
month  of  October  "The  Hour  of 
Faith"  radio  program  will  originate 
in  part  from  the  studios  of  WMAL. 
The  broadcasts,  heard  Sundays  from 
11:30  to  12  noon,  will  consist  of  a 
sermon  and  a  story  by  the  Reverend 
Vincent  J.  McCauley,  Supervisor  of 
the  Holy  Cross  Foreign  Missions 
Seminary  in  Washington.  Father 
McCauley's  general  topic  for  the 
month  is  "Unseen  Army." 

Polio  Pledges  Top  $1,500 

A  total  of  $1,529.50  was  pledged 
on  'a  one  and  one-half  hour  special 
polio  program  broadcast  over  KSDN 
Monday  night.  Members  of  the 
Brown  county  polio  committee  sig- 
nified they  were  well  pleased  with 
the  results  but  pointed  out  that  it 
will  be  necessary  to  raise  about 
$3,500  more  to  care  for  victims  of 
the  1949  outbreak. 

Schedule  Changes  On  WWSW 

Pittsburgh,  Pa— WWSW  will  turn 
over  the  8: 00  to  8: 15  spot  Saturday 
evenings  during  the  football  season. 
Football  scores  of  Friday  night  and 
Saturday  afternoon  games  will  be 
aired,  with  appropriate  college 
march  music  to  heighten  the  spirit 
of  the  season.  The  series,  to  be  titled 
"Football  Final,"  will  continue 
through  the  gridiron  months. 

Tobacco  Auctioneer  Returns 

Greensboro,  N.  C. — For  the  first 
time  in  twenty  years  the  chant  of 
the  "tobacco  auctioneer"  has  return- 
ed. Reopening  of  the  "Old  Belt" 
market  was  highlighted  by  station 
WCOG  when  microphones  followed 
the  spirited  action  of  the  farmers, 
buyers,  sellers  and  visitors  as  283,138 
pounds  of  tobacco  tumbled  under 
the  auctioneer's  hammer  to  the  tune 
of  $51.22  per  hundred  weight. 

Westover  Announces  New  Program 

Pittsburgh,  Pa. —  Jim  Westover  has 
been  selected  as  the  announcer  for 
the  new  KDKA  program,  "Ameri- 
cans, Speak  Up!,"  heard  every  Sat- 
urday night  at  6: 15.  The  program 
features  Bill  Slater  in  a  series  of  in- 
terviews with  outstanding  national 
leaders. 

New  College  Series 

Hartford,  Conn. — A  weekly  series 
of  programs,  arranged  by  the  staff 
of  Trinity,  will  start  over  WDRC  in 
October.  The  Sunday  12:45  p.m. 
period  has  been  set  aside  for  the 
college  series. 


National  Advertising  Budgets 
Will  Hold  In  '50,  Says  ANA 


(Continued 

ures,  based  on  replies  to  a  survey  by 
364  of  the  ANA's  502  members, 
were  interpreted  by  observers  as  in- 
dicating a  more  optimistic  outlook 
than  shown  by  a  similar  survey  last 
spring.  The  findings  were  reported 
by  John  F.  Kurie,  the  Association's 
vice  president  for  media  and  re- 
search. 

Kurie  said  the  survey  disclosed  a 
tendency  toward  increased  adver- 
tising budgets  primarily  in  five 
fields — beer  and  liquor,  office  equip- 
ment, business  and  finance,  gas  and 
oil,  and  food  and  groceries.  He 
summarized  the  survey's  findings  in 
the  following  table: 

More  Same  Less 

Beer  and  liquor   77    23  0 

Office  equipment   64    27  9 

Business  and  finance  ....     60     40  0 

Gas  and  oil   '58    33  8 

Food  and  groceries  50     45  0 

Industrial   42     47  11 

Soft  drinks   25     75  0 

Brag's  and  cosmetics   25     54  18 

Automotive  and  accessories  .11  78  0 
Household  equip.  &  appli.  ..10     56  22 

Textiles   17     68  25 

Apparel   20    50  20 

Building-  and  Agriculture   ..43    14  43 

Stresses  Importance  of  Radio 

Hugh  Beville,  director  of  research 
for  NBC,  told  the  ANA  conferees  on 
Tuesday  that  "no  mass  market  can 
afford  to  pass  up  radio  or  even  for 
the  next  decade  as  its  basic  medium 
for  reaching  mass  markets." 

"Since  the  war,"  he  pointed  out, 
"the  American  people  have  pur- 
chased 44,000,000  new  radios,  which 
is  more  than  enough  to  equip  every- 
one of  the  nation's  families  with  a 
new  receiver.  Another  way  to  mea- 
sure the  post-war  growth  of  radio 
is  to  compare  it  with  other  media. 
Between  1946  and  '49,  according  to 
Hooper  and  Nielsen  ratings,  the  in- 
crease in  radio  families  has  exceed- 
ed the  circulation  growth  of  all 
daily  newspapers." 

Elect  Officers 

At  the  Association's  annual  elec- 
tions on  Tuesday  afternoon,  W.  B. 
Potter,  director  of  advertising  oper- 
ations for  the  Eastman  Kodak  Co., 


from  Page  1 ) 

was  named  chairman  of  the  board. 
He  succeeds  William  N.  Connolly, 
advertising  director  of  S.  C.  Johnson 
&  Son.  Paul  B.  West,  president  of 
ANA  since  1932,  was  re-elected  for 
another  term. 

Albert  B.  Brown,  vice-president 
in  charge  of  advertising  for  Best 
Foods,  Inc.,  was  elected  ANA  vice 
chairman.  Directors  elected  for  a 
three-year  term  are  Howard  M. 
Chapin,  advertising  director,  Gen- 
eral Foods;  William  M.  Stedman, 
advertising  director,  American 
Home  Products  Corp.,  and  L.  Rohe 
Walter,  public  relations  director,  the 
Flintkote  Co.  George  A.  Percy,  ad- 
vertising manager,  Bauer  &  Black 
Div.,  the  Kendall  Co.,  was  re-elec- 
ted to  the  ANA  board. 

Other  speakers  at  the  three-day 
conclave,  which  closed  yesterday  in- 
cluded: Sherwood  Dodge,  vice- 
president  of  Foote,  Cone  &  Belding; 
Samuel  Cherr,  vice-president  of 
Young  &  Rubicam;  Howard  R. 
Bloomquist,  advertising  manager  of 
the  Toni  Co.;  Robert  T.  Browne, 
Pillsbury  Mills;  Grafton  B.  Perkins, 
Jr.,  Pepsi-Cola  Co.;  Charles  Solo- 
mon, American  Safety  Razor  Co.; 
Adolph  J.  Toigo,  Wm.  Esty  Co.;  L. 
A.  Clark,  Frigidaire  Div.,  General 
Motors,  and  R.  E.  Davis,  Goodyear 
Tire  &  Rubber  Co. 


Harper  Resigns  At  WKRN 

Youngstown,  Ohio — Baldwin  Har- 
per has  resigned  from  his  position 
as  program  director  of  WKRN.  He 
will  accept  a  position  with  CBS-TV 
in  New  York. 


LIBEL  and 
SLANDER 

Invasion   of  Privacy 
PlanlarUm-PlracT-Copyrlghl 

INSURANCE 
FOR  THE  WISE  BROADCASTER 
OUR  UNIQUE  EXCESS  POLICY 

provide!  adequate  protection. 
Surprisingly  Inexpensive. 

Carried  Nationwide. 
For   details   A   quotations  write 

EMPLOYERS  REINSURANCE 
CORPORATION 

InturaiM*  ExchMf*  Bld|..  Kama*  City,  Ma. 


PROmOTION 


"Sunny  Side  Up" 

With  Mayor  Benjamin  Cone  of 
Greensboro,  N.  C,  leading  the  par- 
ade of  civic-minded  citizens,  WCOG 
inaugurated  an  optimism  campaign 
late  September  involving  station 
breaks,  one-minute  announcements, 
singing  jingles  and  a  five-minute 
address  each  evening  at  7: 00  p.m. 
For  a  period  of  two  weeks  all  sta- 
tion breaks  are  featuring  the  phrase 
"Keep  Your  Sunny  Side  Up"  and  the 
announcement  copy  is  quoting  sta- 
tistics in  support  of  the  theme  "Yes 
— Our  National  Outlook  is  Good!" 
The  five-minute  period  will  be 
filled  by  leading  business  men  of 
the  community,  whose  co-operation 
has  been  secured  by  Henry  Sullivan, 
WCOG  manager. 

Football  On  WWSW 

Pittsburgh,  Pa. — Throughout  the 
Steelers  football  season,  Joe  Tucker's 
"Warm  Up  Time"  will  be  aired  over 
WWSW  a  quarter  hour  before  each 
Steelers  game.  The  broadcast  will 
include  human  interest  stories  from 
behind  the  football  scenes.  Joe  will 
also  summarize  highlights  of  the 
previous  week's  games  and  will 
forecast  the  games  to  be  played 
during  .the  coming  week.  The  first 
broadcast  will  be  on  the  air  October 
3  at  8: 15  PM. 


SPINNING 

The  more  platters  Johnny  Deegan  spins 
on  KYW's  Midday  Review  —  that  bang- 
up  lunchtime  participation  show  —  the 
more  response  his  audience  spins!  Latest 
statistics:  More  than  2,000  replies  in 
three  days,  in  a  Name  -  the  -  Tune  Contest. 
Availabilities?  Yes.  Costs?  Low.  Check 
KYW  or  Free  &  Peters  for  details  of  the 
Midday  Review,  12:05-1: 
jys  a  week. 


PHILADELPHIA 

50,000  WATTS 

NBC  AFFILIATE 


KYW 


WESTINGHOUSE  RADIO  STATIONS  Inc 


WBZ 


WBZA   •    KDKA    •   WOWO   •   KEX   •   KYW   •  WBZ-TV 


National   Representatives,   Free  &   Peters,  except  for  WBZ-TV; 
for  WBZ-TV,  NBC  Spot  Sales 


I 


means  SuiineU 


The  National  Daily  Newspaper  of  Commercial   Radio   and  Television 


/           1  1 

VOL.  49.  NO.  9 

NEW  YORK,  FRIDAY.  OCTOBER  14.  1949 

TEN  CENTS 

SBC'S  RESERVATIONS  REPORTED  HEAVY 


SAG,  SEG  Reiterate 
Co-Op  Offer  To  4-A 

The  Screen  Actors  Guild  and  the 
Screen  Extras  Guild  last  night  re- 
newed their  offer  of  co-operation 
with  the  Associated  Actors  and 
Artistes  of  America  in  the  organiza- 
tion within  the  AAAA  of  television 
performers  other  than  musicians. 

Additionally,  the  SAG  and  SEG, 
in  their  joint  statement  which  was 
read  at  an  AFRA  membership  meet- 
ing, denied  the  rumor  that  they 
would  withdraw  from  AAAA  and 
(Continued  on  Page  6) 


Report  FM-Homes  In  N.  Y. 
Ahead  Of  AM  In  26  States 


Washington  Bureau  of  RADIO  DAILY 

Washington — There  are  more  FM- 
equipped  homes  in  the  metropolitan 
New  York  area  than  there  are  AM- 
equipped  homes  in  any  one  of  26 
states,  FMA  said  yesterday.  Those 
states  'are  Delaware,  Nebraska,  Kan- 
sas, Maryland,  West  Virginia,  South 
Carolina,  Florida,  Mississippi,  Ar- 
kansas, Montana,  Idaho,  Wyoming, 
Colorado,  New  Mexico,  Arizona, 
Utah,  Nevada,  Oregon,  Maine,  New 
Hampshire,  Vermont,  Rhode  Island, 

(Continued  on  Page  6) 


Canadian  Labor  Group 
Backs  Private  B'dcasters 


Lethbridge,  Alberta — A  resolution 
recommending  that  the  GBC  be 
"turned  over  to  private  enterprise" 
will  be  presented  to  the  29th  con- 
vention of  the  Alberta  Federation 
of  Labor. 

It  comes  from  the  Medicine  Hat 
cereal  workers  local  and  urges  the 
Alberta  federation  protest  to  Trans- 
I Continued  on  Page  2) 


Invitation 

Harold  E.  Fellows,  director,  1st 
District  NAB,  has  extended  an 
invitation  to  the  membership  of 
the  Radio  Executives  Club  of 
Boston  to  attend  the  NAB  lunch- 
eon on  October  31  at  the  Hotel 
Somerset.  Maurice  Mitchell,  direc- 
tor of  Broadcast  Advertising  Bu- 
reau, will  be  the  principal  speak- 
er. Justin  Miller,  president  of 
NAB,  is  also  expected  to  attend. 


ii'n -van-tiii  Shrinks 

Under  Hammer 

Winning  a  $28,000  jackpot  on 
a  network  giveaway  program  is 
not  what  it's  touted  to  be,  opines 
Mrs.  Helen  Cohen,  42-yeaT-old 
grandmother  of  the  Bronx,  New 
York.  Mrs.  Cohen  who  identified 
Harold  Lloyd  as  "The  Phantom 
Voice"  on  CBS'  "Sing  It  Again" 
last  June,  reports  that  her  win- 
nings shrunk  when  she  auctioned 
off  the  loot  the  past  weekend. 
Many  of  the  iiems  sold  for  less 
than  one  third  of  the  jackpot 
value,  Mrs.  Cohen  said.  The  auc- 
tion was  staged  to  pay  taxes, 
storage  and  legal  fees  on  mer- 
chandise awards. 


Discs,  Network  Shows 
To  Spur  Refugee  Help 

The  plight  of  Europe's  refugees 
and  displaced  persons  will  be  dra- 
matized in  a  series  of  transcriptions 
available  to  all  local  stations  and  in 
four  network  programs,  prepared 
under  the  aegis  of  the  Church  World 
Service,  relief  agency  for  23  denomi- 
national groups. 

Production  of  the  discs  and  the 

(Continued  on  Page  3) 

Radio  Listening  Steady, 
Nielsen  Report  Shows 

Radio  listening  during  the  first 
week  of  September,  1949,  equalled 
the  figure  recorded  for  the  first 
week  of  September,  1948,  and  topped 
the  figure  for  the  year  before,  ac- 

(Continued  on  Page  3) 


Educational  Broadcasters  Will  Gather 
At  Hotel  Sherman,  Chicago, 
For  13  th  Confab 


Tower  Test  Case 
Authorized  By  FCC 


Washington  Bureau  of  RADIO  DAILY 

Washington — The  FCC  yesterday 
agreed  to  let  the  WOR  pitch  for 
higher  transmitter  towers  be  turned 
into  a  test  case  on  the  right  of 
broadcasters  to  much  higher  towers. 
Okayed  for  intervention  in  the  case 
were  NAB,  TBA,  the  CAA  and  the 
Air  Transport  Association.  The  case 
involves  WOR's  request  for  permis- 
sion to  increase  its  Carteret,  N.  J., 
tower  from  410  to  638  feet. 

NAB  and  TBA  insisted  that  the 

(Continued  on  Page  2) 

Waltham  Will  Sponsor 
New  Quiz  Show  On  ABC 


The  Waltham  Watch  Co.  has 
signed  a  39-week  contract  for  spon- 
sorship of  a  new  audience  participa- 
tion show,  "Share  The  Wealth,"  on 
21   ABC  stations  starting  Oct.  17, 

(Continued  on  Page  2) 


AFM  Spokesman  Leaves 
For  Geneva  Conference 


The  American  Federation  of  Mu- 
sicians disclosed  yesterday  that  its 
royalty  trust  fund  plan  for  balanc- 
ing the  economic  dislocations  caused 

(Continued  on  Page  2) 


FCC's  Color  Tele  Hearings 
To  Continue  Thru  December 


Washington  Bureau  of  RADIO  DAILY 
Washington — Industry  proponents 
of  haste  in  lifting  the  TV  freeze,  re- 
gardless of  what  happens  with  color, 
lost  a  round  yesterday.  The  FCC 
announced  that  it  expects  to  con- 
tinue direct  testimony  on  color  TV 
during  the  next  two  weeks,  with 
testimony  three  and  one-half  days 
each  week,  concluding  Thursdays  at 
noon.  By  October  27,  it  is  hoped,  all 
direct  testimony  on  color  will  be 


completed,  with  the  hearings  then 
in  suspense  until  the  November  14 
comparative  demonstrations  of  CBS 
and  RCA  color  and  DuMont  black 
and  white. 

In  the  last  few  days  of  November 
the  Commission  will  witness  the 
Color  Television,  Inc.,  demonstra- 
tion, in  San  Francisco. 

Not  until  December  5  will  the 
cross-examination  of  color  witnesses 
(Continued  on  Page  7l 


Chicago  —  The  School  Broadcast 
Conference,  sponsored  by  the  Radio 
Council  of  the  Chicago  Public 
Schools  and  Chicago  radio  stations 
will  open  its  13th  annual  national 
meeting  next  Tuesday  at  the  Sher- 
man Hotel. 

Opening  session,  chairmaned  by 
Judith  Waller,  director  of  public  af- 
fairs and  education  for  central  divi- 
sion of  NBC,  will  bring  the  state 
superintendents  of  instruction  for 
Illinois,  Michigan,  Indiana  and  Wis- 
consin to  consider  the  question,  "The 
(Continued  on  Page  3) 


WBT  Challenges 
Engineers'  Charges 

Charlotte,  N.  C.  —  A  form  letter 
and  folder,  mailed  this  week  by 
WBT  to  all  of  its  clients,  charged 
that  postcards  sent  to  the  station's 
sponsors  at  the  alleged  instigation  of 
10  discharged  engineers  gave  "a  dis- 
torted report"  on  the  situation  and 
that  "these  men  acted  very  wrong- 
fully" and  "without  justification." 

In  response  to  Radio  Daily's  re- 
(Continued  on  Page  3) 

Flanagan  Sees  Radio  Use 
In  Maine  Tourist  Advtg. 

Augusta,  Me. — A  prediction  that 
the  state  of  Maine  Development 
Commission  will  be  most  receptive 
in  its  future  use  of  spot  radio  when 
it  adopts  its  advertising  plans  was 
made  by  T.  F.  Flanagan,  managing 
(Continued  on  Page  2> 


TV-Minded 

Emilio  Azcarraga,  who  oper- 
ates XEW  and  Radio  Programmes 
de  Mexico,  Mexico  City,  is  in 
New  York  tor  a  looksee  at  tele- 
vision. His  interest  in  TV  is 
shared  by  Goar  Mestre.  presi- 
dent of  the  Inter-American  Asso- 
ciation of  Broadcasters,  Havana, 
and  together  they  are  making 
the  rounds  of  video  installations 
in   New  York  and  Washington. 


RADIO  DAILY= 


Friday.  October  14,  1949 


Vol.  49,  No.  9     Friday,  Oct  14,  1949     10  Cts. 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays.  Sundays 
and  Holidays  at  1501  Uro:.dway,  New  York. 
(18).  N.  Y..  by  Radio  Daily  Corp.,  J.  \V 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirscli.  Vice-President ;  Chester  B. 
Balm,  Vice-President;  Charles  A.  Alicoite. 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California.  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily. 
1501  Broadway.  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336.  7-6337.  7-6338. 
Ccble  address :  Radaily,  New  York. 

WEST  COAST  OFFICES 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Oahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate.  Manager. 
360  No.  Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Glrard.  Manager 
Tower  Petroleum  Bldg., 

Dallas.  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
•■niier  the  act  of  March  3.  1879. 


FINANCIAL 


=  {October  13) 

NEW  YORK  STOCK  EXCHANGE 


High 

.  m 

28 
143% 

.  233/8 
22% 


ABC   

Admiral  Corp. 
Am.  Tel.  &  Tel 

CBS  A   

CBS  B   

Philco    3134 

Philco  pfd   82V4 

RCA  Common    12V2 

RCA  1st  ofd   73  V4 

Stewart-Warner  ...  12V2 

Westinghouse    ...  27'/2 

Westing'iouse  pfd..  99 

Zenith  Radio    28% 

NEW  YORK  CURB 

Hazeltine  Corp.  .  .  .  13% 

Nat.  Union  Radio.  .  2% 
OVER  THE  CO 


Low  Close 

7%  7% 

27  27% 

143%  1437/8 


23 
22% 
3H/2 
82V4 
I2V4 
73V4 
123/, 
265/8 
99 
281/4 


23% 
221/2 
31i/2 
82'/4 

123/, 

731/4 

123/8 
273/8 

99 

281/2 


Net 
Chg. 

—  % 
+  1 

+  V4 


—  % 
+  % 


DuMont  Lab  

Stromberg-Carlson 


EXCHANGE 
13%  137/8 
2%  23/4 
UNTER 

Bid 
14 

12l/4 


+  1 

+  '/4 

-  % 


Asked 
15 

13% 


Antenna  Tower  Test  Case 
Authorized  By  Commission 

(Continued  from  Page  1) 

added  height  will  not  constitute  a 
danger  to  air  safety,  while  CAA  and 
ATA  see  it  as  inimical  to  the  inter- 
est of  aviation.  TBA  held  the  matter 
to  be  cf  "critical  importance"  to  TV, 
even  though  the  tower  in  question 
is  for  AM  transmissions. 


'Kirkwoods'  Return 

Hollywood  —  "The  Kirkwoods," 
family  situation  -  comedy  series 
heard  on  ABC  last  spring,  will  re- 
turn to  the  network  on  Tuesday, 
Oct.  18,  at  3  p.m.,  to  be  heard  Tues- 
day and  Thursday  afternoons  there- 
after. The  15-minute  program  will 
originate  here. 


AFM  Spokesman  Leaves 
For  Geneva  Conference 


(Continued  from  Page  1) 

by  the  use  of  canned  music  will  be 
outlined  for  study  by  other  coun- 
tries at  the  International  Labor  Of- 
fice meeting  to  be  held  in  Geneva 
starting  Oct.  24. 

The  AFM  will  be  represented  in 
Geneva  by  one  of  its  international 
executive  officers,  Herman  D.  Re- 
nin, president  of  Musicians'  Local  99, 
Portland,  Ore.  Kenin,  who  leaves 
today  on  the  Queen  Mary,  will  serve 
as  one  of  two  labor  members  of  a 
six-man  delegation  to  the  ILO's 
Committee  on  Salaried  Employees 
and  Professional  Workers.  Kenin 
was  recommended  for  the  post  by 
James  C.  Petrillo,  AFM  president, 
who  is  unable  to  attend  himself  be- 
cause of  the  pressure  of  union  busi- 
ness. 

Richard  P.  Doherty,  director  of 
employer-employee  relations  for  the 
NAB,  will  also  attend  the  Geneva 
talks.  The  other  labor  representa- 
tive on  the  committee  is  Paul  R. 
Hutchins,  president  of  the  Office 
Employees  International  Union 
(AFL). 

The  AFM's  interest  in  the  forth- 
coming conference  centers  on  the 
scheduled  discussion  of  "rights  of 
performers  in  broadcasting,  tele- 
vision and  the  mechanical  reproduc- 
tion of  sounds,"  Kenin  said  at  a 
press  conference  in  New  York  yes- 
terday. It  had  been  announced 
earlier  in  Geneva  that  a  proposal 
to  abolish  all  use  of  canned  music  in 
TV,  radio  and  films  would  be  made 
at  the  conference,  but  this  is  consid- 
ered a  most  extreme  statement  of 
what  is  likely  to  happen. 


Cancel  Trip  East 

Because  of  the  death  of  their 
father,  Peter  Andrews,  the  Andrews 
Sisters  had  to  cancel  'a  trip  east  to 
Washington  where  they  had  been 
scheduled  to  entertain  on  Oct.  14  at 
the  Association  of  Food  Chains  Ban- 
quet. Vocalist  Evelyn  Knight  who 
sings  Tues.-Thurs.  with  headman 
Dick  Haymes  on  CBS'  "Club  15" 
filled  in  for  them. 


Flanagan  Sees  Radio  Use 
In  Maine  Tourist  Advtg. 

(Continued  from  Page  I) 

director  of  the  National  Assn.  of 
Radio  Station  Representatives,  in  'a 
speech  here  yesterday  before  the 
Commission. 

In  his  "pitch"  for  greater  use  of 
radio  to  promote  Maine's  tourist 
trade,  Flanagan  stated  that  Maine's 
"vacation  business  has  grown  into 
big  figures"  and  that,  "with  the  use 
of  flexible,  growing  media,  there  are 
no  limits  in  sight." 


Canadian  Labor  Group 
Backs  Private  B'dcasters 


(Continued  from  Page  1) 

port  Minister  Chevrier  against  any 
increase  in  radio  licenses  because  it 
"would  create  a  hardship  on  many 
homes  and  even  cause  some  fami- 
lies to  discard  their  radio  entirely." 

The  resolution  says  "most  of  the 
programs  sponsored  by  the  CBC  are 
only  unbearable  noises  to  most  of 
the  working  people." 


Waltham  Will  Sponsor 
New  Quiz  Show  On  ABC 

(Continued  from  Page  1) 

Monday  nights,  from  8  to  8:  25  p.m. 

The  show,  to  be  emceed  by  Bill 
Slater,  has  a  quiz  format,  with  up 
to  12  contestants  from  the  studio  au- 
dience at  the  Ritz  Theater  in  New 
York  competing  for  a  maximum  of 
$6,144,  to  be  shared  equally.  Hir- 
shon-Garfield,  Inc.  is  the  agency  for 
Waltham. 


Meets  The  Press 

Robert  Montgomery,  film  star  and 
director  who  recently  began  a  com- 
mentary series  on  ABC  for  Lee  Hats, 
will  face  a  battery  of  New  York 
high  school  and  college  editors  at 
a  press  conference  on  Saturday  in 
ABC's  Ritz  Theater  studios,  219  W. 
48th  St.,  New  York.  Montgomery 
was  guest  of  honor  at  a  daily  and 
trade  press  reception  held  at  "21" 
on  Wednesday  night. 


50,000  warn  at  800kc. 

Now  covering  a  17,000,000  population  area 
at  the  lowest  rate  of  any  major  station 
in  the  Detroit  Area! 


"WIN 
With  CKLW 


CKLW 


Detroit  and  Windsor 

J.  E.  Campeau,  President 
Adam  J.  Young,  Jr.,  Nat'l  Rep.    •    Canadian  Rep.,  H.  N.  Stovin  &  Co. 


"Hey,  Mom, 
we're  hungry!" 

These  new-born  robins  want  just 
one  thing  —  food.  And  they're 
doing  all  they  know  how  to  satis- 
fy their  hunger  by  letting  their 
mama  hear  about  it. 
Lots  of  advertisers  are  getting  a 
little  hungry  these  days,  too  — 
hungry  for  profitable  sales.  And 
lots  of  them  are  doing  the  smart- 
est thing  they  can  in  Baltimore  by 
telling  their  story  on  W-I-T-H, 
the  BIG  independent  with  the 
BIG  audience. 

For  W-I-T-H  is  the  bargain  buy 
in  this  rich  market.  It  regularly 
delivers  more  listeners-per-dollar 
than  any  other  station  in  town. 
And  that  means  that  a  LITTLE 
money  does  a  BIG  job  on 
W-I-T-H. 

You  ought  to  hear  the  whole 
W-I-T-H  story.  Call  in  your 
Headley-Reed  man  and  let  him 
tell  it  to  you  today. 


Baltimore  3,  Maryland 

TOM  TINSLEY,  President 
Represented  by  Headley-Reed 


Friday.  October  14,  1949 


RADIO  DAILY: 


WBT  Challenges 
Engineers'  Charges 


(Continued  from  Page  1) 

port  (Oct.  11)  on  the  receipt  by  na- 
tional advertisers  of  hundreds  of 
form  postcards  urging  them  to  drop 
their  sponsorships  over  WBT,  the 
station's  general  manager,  Charles 
H.  Crutchfield,  told  this  newspaper 
that  there  is  "no  dispute  or  disagree- 
ment or  controversy  of  any  sort  with 
the  great  bulk"  of  WBT's  employees 
and  that  this  fact  "certainly  indi- 
cates they  believe  the  company's  ac- 
tion was  not  only  justified  but 
necessary." 

The  folder,  entitled  "WBT  Would 
Like  For  You  To  Look  At  The  Re- 
cord," issued  by  the  Jefferson  Stand- 
ard Broadcasting  Co.,  declared,  in 
part,  as  follows: 

"Back  in  the  early  part  of  this  year  we 
were  negotiating  with  a  local  chapter  of 
the  International  Brotherhood  of  Electrical 
Workers  Union,  representing  these  techni- 
cians, and  trying  to  work  out  the  terms  of 
a  new  contract  with  them. 

"Disagreement  arose  principally  over  the 
fact  that  our  Company  as  employer  con- 
sidered that  it  should  have  the  right  to 
decide  when  and  whether  a  man  was  or 
was  not  a  satisfactory  employee.  The 
Union  insisted  that  an  outside  arbitrator 
should  have  the  power  to  v%to  and  over- 
rule our  decisions  with  respect  to  such 
matters. 

"Because  of  our  failure  to  agree  upon 
this,  some  of  these  technicians  commenced 
the  early  part  of  July  to  picket  in  front 
of  the  building  where  our  studios  and  offi- 
ces are  located — carrying  placards  and 
handing  out  leaflets  denouncing  our  Com- 
pany as  "unfair"  to  them.  Despite  this  ac- 
tion on  their  part  we  continued  to  keep 
them  in  our  employment  and  kept  on  pay- 
ing them  their  regular  wages. 

"A  few  weeks  thereafter  some  of  these 
men  took  a  new  course,  and  instead  of  con- 
tinuing to  declare  us  unfair  to  them,  began 
to  proclaim  to  our  customers  and  to  the 
public  that  our  Company  operates  a  very 
inferior  business.  They  not  only  sought  to 
drag  us  down  in  this  way  but  even  went 
so  far  as  to  ask  the  Federal  Communica- 
tions Commission  to  revoke  our  television 
license,  so  as  to  put  us  completely  out  of 
business  in  that  field. 

"Would  you  feel  like  keeping  a  man  in 
your  employment  and  paying  him  while  he 
did  his  best  to  destroy  your  business?  Thai 
is  the  case  and  all  there  is  to  the  case. 

"We  feel  that  these  men  acted  very 
wrongfully  and  that  what  they  did  was 
wholly  without  justification.  We  paid  some 
of  them  $115.50  per  week  and  over  all  they 
averaged  $98.50  per  week.  They  had  three 
weeks  vacation  with  pay  each  year,  un- 
limited sick  leave  with  pay.  hospital,  med- 
ical, life  and  family  insurance  and  retire- 
ment pensions  unexcelled  anywhere." 


Radio  Listening  Steady, 
Nielsen  Report  Shows 

(Continued  from  Page  1) 

cording  to  a  Nielsen  Radio  Index 
report  just  released.  A  rise  in  day- 
time listening  and  a  slight  decline 
in  night  listening  were  also  re- 
ported. 

"Lux  Radio  Theater"  continued  to 
lead  the  list  of  once-a-week  evening 
shows,  followed  by  "Mr.  Keen,' 
"FBI  In  Peace  and  War,"  "Sus- 
pense," 'and  "Mr.  District  Attorney." 
"Lone  Ranger"  was  first  in  the 
multi-weekly  evening  category,  fol- 
lowed by  'Counter-Spy,"  and  "Beu- 
lah."  Weekday  shows  were  paced 
by  "Right  To  Happiness,"  "Pepper 
Young's  Family,"  and  "Backstage 
Wife." 


Heavy  Advance  Registration 
For  SBC  Reported  in  Chicago 


JENNINGS 


(Continued 

Expanding  Role  of  Radio  and  TV  in 
Education."  Key-note  speaker  will 
be  Dr.  Harold  Shane,  professor  of 
education  at  Northwestern  Univer- 
sity. 

The  Chicago  Federation  of  Musi- 
cians is  cooperating  in  the  "Radio 
and  School  Music"  session,  chair- 
ma  n  e  d  by  Dr. 
Helen  Howe,  di- 
rector of  music 
for  the  Chicago 
Public  Schools. 
Union  will  sup- 
ply 25-piece  or- 
chestra and  play 
typical  "music 
appreciation  " 
program. 

Second  day  of 
Conference  is 
Parent  -  Teacher 
Day  with  repre- 
sentatives from 
local  PTA  chapters  throughout  Illi- 
nois in  attendance.  Elizabeth  E. 
Marshall,  state  radio  chairman  will 
conduct  a  full  day's  "school  of  ra- 
dio instruction." 

Hull  to  Preside 

Richard  B.  Hull,  president  of  the 
National  Association  of  Educational 
Broadcasters  will  head  up  a  session 
to  consider  the  question,  "How  can 
local  and  national  organizations 
working  together  strengthen  all 
phases  of  radio?"  Panel  participants 
include:  Merrill  Lindsey,  WSOY, 
Decatur,  Illinois,  representing  the 
Illinois  Broadcasters  Association  and 
Robert  K.  Richards,  NAB. 

Doctor  Benjamin  Fine,  education 
editor,  New  York  Times  will  address 
the  annual  SBC  luncheon  (Wednes- 
day) on  the  subject,  "The  Crisis  in 
American  Education."  Annual 
Awards  of  Merit  and  citations  in  the 
10th  annual  use  of  radio  competition 
will  be  made. 

Forty  school  systems,  from  Port- 
land, Oregon,  to  Pawtucket,  Rhode 
Island,  have  submitted  exhibits  of 
educational  radio  materials  and  the 
commercial  exhibit  will  include, 
Freed  Radio  Corporation,  New  York; 
Ampro  Corporation,  Chicago;  Col- 
lins Radio  Company,  Cedar  Rapids; 
Recorder  Sales  Company,  Chicago; 
General  Electric  Company,  Schenec- 
tady; Victor  Animatograph  Com- 
pany, Davenport;  station  WLS,  Chi- 
cago; Radio  Corporation  of  Amer- 
ica; Unusual  Products  Company, 
Chicago;  Columbia  Records,  Bridge- 
port; Zenith  Radio  Corporation,  Chi- 
jago;  Mills  Recording  Company, 
Chicago,  and  the  U.  S.  Treasury. 

Advance  registrations  have  come 
from  educators  and  radio  adminis- 
trators in  32  states.  Attendance 
probably  will  top  last  year's  figure 
of  1,800,  as  750  advance  registrations 
have  been  made  as  of  this  date. 
(10/12).  Meetings  will  continue 
through  October  19  and  20,  consider- 
ng  all  angles  of  educational  radio- 
station  operation,  programming,  and 
use  of  radio  in  the  classroom,  at  all 


from  Page  1) 

grade  levels,  George  Jennings,  di- 
rector of  the  conference  said. 

Women  Broadcasters  Participating 

Delegates  to  the  annual  meeting 
of  the  9th  District  Association  of 
Women  Broadcasters-NAB  will  join 
the  Confer- 
e  n  c  e  Thurs- 
day. Judy 
Logan  Dean, 
WAAF,  Chi- 
c  a  g  o  ,  will 
chairman  a 
session,  "new 
interests  for 
the  woman 
broadcaster." 
Panel  mem- 
bers are,  Glo- 
ria Chandler, 
New  York; 
Ruth  Har- 
shaw,  WMAQ;  Kathleen  N.  Lardie 
WDTR;  Martha  Crane,  WLS;  Olive 
McHugh,  consultant  in  radio,  UN; 
Betty  Ross,  NBC,  Chicago;  and  Mary 
L.  Dilley,  WCVS,  Springfield.  Com- 
missioner Freida  B.  Hennock  of  the 
FCC  has  been  invited  to  address  the 
women  broadcasters  at  luncheon, 
Thursday  (20th). 

Closing  general  session  of  three- 


HENNOCK 


Discs,  Network  Shows 
To  Spur  Refugee  Help 


(Continued  from  Page  1) 

live  programs  will  be  handled  by 
the  Protestant  Radio  Commission. 
Material  for  the  transcriptions  was 
gathered  by  Frank  Papp,  NBC  pro- 
ducer-director, who  has  just  return- 
ed from  a  three-month  survey  tour 
of  European  relief  centers  for  the 
Church  World  Service. 

Used  Tape-Recorder 
Equipped  with  a  tape  recorder, 
Papp  interviewed  relief  officials  and 
refugees  themselves  for  first-hand 
accounts  of  conditions  in  postwar 
Europe.  The  transactions  will  be 
available  on  or  about  Jan.  1,  and 
will  be  coupled  with  a  nationwide 
appeal  for  funds  and  relief  supplies. 


day  meeting  will  consider  "Advance- 
ments in  TV  for  Educational  Purpo- 
ses." Speakers  will  include  Gertrude 
Novokovsky,  Philadelphia  Public 
Schools  and  Dr.  Don  Horton,  Uni- 
versity of  Chicago,  formerly  with 
CBS-TV,  New  York.  Remington 
Rand  will  demonstrate  a  TV  pro- 
gram for  5th  graders  on  its  captive 
TV,  Vericon;  General  Precision  Lab- 
oratory of  Pleasantville,  New  York, 
will  show  for  the  first  time  its  new 
rear-projected  TV  receiver  for  class- 
room use,  with  27  x  33  inch  screen. 


BUSHELS 
OF 
FUN 


Jack  Lacy  is  a  specialist  in  selling 
grocery  products.  Everyday  on 
BUSHELS  OF  FUN  (12:30  to  1:00 
P.M.)  Lacy  reaches  and  sells  a  large 
housewife  audience  at  home,  where 
the  budget  money  is  kept. 

Call  your  WINS-CROSLEY  sales 
office  for  participation  availabilities 
.  .  .  and  while  you're  on  the  phone 
ask  about  the  merchandising  plus 
offered  on  BUSHELS  OF  FUN. 


WINS 

50KW   NEW  YORK 


CROSIEY  BROADCASTING  CORPORATION 


4 


RADIO  DAILY 


Friday,  October  14,  1949 


AGENCIES 


GEORGE  LAFLIN  MILLER  has 
joined  R.  T.  O'Connell  Company 
as  vice-president.  He  formerly  was 
associated  with  Doyle,  Kitchen  & 
McCormick.  Previous  connections 
include  J.  Walter  Thompson  Co., 
Lord  &  Thomas  and  Doremus  &  Co. 
Miller  is  widely  known  for  his 
books  and  articles  on  advertising 
written  under  the  pen-name  of 
"Aesop  Glim."  His  latest  book  "Copy 
— The  Core  of  Advertising"  is  just 
off  the  press. 


BENTON  PASCHALL  has  ac- 
quired full  ownership  of  Western 
Radio  Advertising,  Inc.,  Hollywood. 
The  name  of  the  organization  has 
been  changed  to  Western  Radio 
Sales.  The  new  policy  of  the  com- 
pany will  be  to  represent  television 
stations  as  well  as  a  list  limited  to 
18  Western  AM  stations.  Paschall's 
radio  experience  includes  executive 
sales  positions  with  CBS  stations  in 
Fresno  and  Sacramento,  where  he 
was  active  in  civic  affairs. 


FRANK  WALDECKER  has  been 
added  to  the  staff  of  the  radio  and 
television  department  of  the  Grey 
Advertising  Agency.  This  is  in  addi- 
tion to  his  chores  as  announcer  for 
Ronson  Lighters  "Twenty  Ques- 
tions." 


MELVIN  H.  GOODRODE,  former- 
ly with  J.  Walter  Thompson,  Chi- 
cago, has  been  named  director  of 
advertising  and  sales  promotion  for 
Bendix  Home  Appliances,  Inc., 
South  Bend,  Ind.,  effective  Oct.  15. 


WALTER  KANER  ASSOCIATES 
have  been  named  to  handle  publi- 
city and  promotion  for  The  Town 
House  and  Woodstock  Hotel,  New 
York. 


CHAS.  A.  WHITE,  JR.  &  COM 
PANY,  advertising  agency,  aVe  mov 
ing  on  October  1st  into  new  and 
larger  quarters  at  423  Walnut  Street 
Philadelphia.  A  complete  floor  at 
the  new  address  will  be  available  to 
the  agency,  which  has  expanded 
twice  since  its  inception  in  January, 
1948. 

Notables  Attend  Dinner 
Capping  KLZ  Promotion 

Denver — The  second  annual  state 
wide  soil  conservation  contest  spon 
sored  jointly  by  KLZ  and  The  Den 
ver  Post  was  climaxed  last  week  by 
a    banquet    attended    by  Charles 
Brannan,  Secretary  of  Agriculture, 
and  Colorado's  governor,  Lee  Knous 

The  contest  was  administrated  by 
Lowell  Watts,  KLZ  farm  editor,  and 
Ralph  Partridge,  farm  editor  of  The 
Post.  Other  KLZ  officials  attending 
the  banquet  were  Hugh  B.  Terry, 
vice-president  and  general  manager; 
R.  Main  Morris,  assistant  manager; 
Lee  Fondren,  national  sales  man 
ager,  and  John  Connors,  promotion 
manager. 


COAST-TO- COAST 


California  Commentary.  .  .  ! 

•  •  •  JOHN  NELSON,  of  the  Masterson-Reddy-Nelson  firm,  has 
ieturned  from  New  York  following  launching  of  naw  ABC-TV  show 
"Auction-Aire."  Nelson  returns  to  duties  on  firm's  "Bride  and  Groom" 
show.  .  .  .  Mac  Benoff,  producer-writer  of  CBS'  "Life  with  Luigi." 
is  currently  beating  a  path  between  Warner's  film  lot  and  Columbia 

Square.  Benoff  is  writing  the  screenplay  for  "We're 
HollyWOOd.    Working  Our  Way  Through  College."  while  con 

tinuing  his  writing-direction  chores  on  his  radio 
show.  .  .  .  Doris  Day's  "You're  My  Thrill"  wax  package  of  eight  tunes 
for  Columbia  back  on  the  presses  lor  a  second  printing,  the  initial  order 
of  200,000  copies  having  been  sold  out.  .  .  .  Eddie  Albert  is  starring 
in  a  new  series  of  NBC  daytime  half-hour  variety  programs,  titled 
The  Eddie  Albert  show,  produced  and  directed  by  Bob  Wambolt.  and 
Jack  Wilson  writing  the  scripts.  .  .  .  Jay  Stewart,  emcee  of  ABC's 
"Surprise  Package"  and  "Fun  Fair"  programs,  is  going  to  beam  broadly 
and  stick  out  his  chest  when  he  moves  on  mike  for  the  Friday  broadcast 
of  "Surprise  Package.'  And  with  good  reason.  It's  his  tenth  anniversary 
as  radio  performer.  To  commemorate  the  occasion  the  10.000th  contestant 
ever  to  cope  with  the  emcee  will  handle  the  whole  show. 


ft 


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•  •  •  ALAN  ELROD  has  joined  the  new  radio  packaging 
firm  of  Searle  and  Parks,  Inc.,  as  chief  of  the  company's  promotion 
department.  .  .  .  Hawthorne,  the  zany  comedian,  is  cutting  a 
series  of  transcribed  disc  jockey  shows,  similar  to  the  type  he 
used  to  do  on  KXLA,  for  a  chain  of  small  radio  stations  in 
Colorado  and  other  western  states.  .  .  .  Ben  Gage  is  now  com- 
pleting plans  to  originate  a  five-times-weekly  15-minute  noon 
quiz  show  from  his  Westchester  cafe,  "The  Trails,"  with  Gage 
handling  the  emcee  chores.  .  .  .  William  Gargan  is  negotiating 
with  Hal  Burdick,  CBS  "Night  Editor,"  for  a  TV  show  which 
would  use  the  same  title.  Gargan  plans  to  invite  night  editors 
to  submit  outline  of  the  most  exciting  story  they  ever  worked 
on.  .  .  .  Jimmy  Wallington  continues  as  announcer  on  "The  Screen 
Directors  Playhouse."  .  .  .  Little-known  facts:  Phil  Harris  headed 
his  own  band  at  age  15  and  his  first  love  was  the  drum.  He 
played  one  night  stands  for  17  years,  sleeping  on  buses  and 
playing  a  new  town  every  day  every  300  miles,  and  Alice  Faye 
began  her  stage  career  at  the  age  of  14,  Nee  Alice  Lepert,  she 
chose  the  name  "Faye"  because  at  the  time,  Frank  Fay  was  one 
of  the  biggest  names  on  Broadway. 

ft        ft        ft  ft 

•  •  •  OLLIE  O'TOOLE,  radio  actor  who  has  been  featured  on 
the  lack  Benny  show,  and  many  other  shows,  now  has  his  own  tele- 
vision show  over  NBC,  sponsored  weekly  which  is  a  new  talent 
quest  show  made  possible  by  the  medium  of  television.  O'TOOLE  looks 
at  a  crystal  ball  in  which  he  gets  a  vision  in  the  bail  of  the  "star  of 
tomorrow"  which  actually  appeals  in  the  ball  and  the  camera  expands 
to  show  the  person  actually  performing.  .  .  .  Here  is  a  twist  that 
should  confuse  viewers  of  western  saga:  a  singer  doing  a  TV  show 
in  cowboy  garb  singing  western  songs  but  who  in  real  life  is  an 
Indian,  name  Dusty  Walker,  and  to  make  matters  more  confusing,  this 
Indian  in  the  cowboy  suit,  sings  like  Sinatra  used  to.  via  KNBH.  Wed- 
nesday nights.  Bill  Heathcock  is  responsible  for  the  music  styling  and 
direction  of  the  Dusty  Walker  show.  Bill  just  finished  the  scoring  of  (4) 
musical  production  numbers  for  the  new  M-G-M  picture.  "Nancy  Goes 
To  Rio,"  soon  to  be  released,  with  Carmen  Miranda  and  Jane  Powell. 
Bill  is  Carmen's  personal  musical  director. 


New  Program  for  Children 

Hollywood,  Calif.  —  KFWB  is 
airing  a  new  half-hour  Saturday 
morning  program  titled  "Just  for 
Fun"  slanted  for  children  around  the 
six-to-twelve  year  old  age  group, 
which  started  at  9  a.m.,  Saturday, 
Oat.  1st.  The  program  is  an  au- 
dience participation  show  of  con- 
tests, talent  hunts,  prizes  and  forums 
on  the  moppet  level. 

Announcers  Join  WWCO 

Waterbury,  Conn.— Gene  Parker, 
formerly  program  director  of 
WCOU,  Lewiston,  Maine,  has  ac- 
cepted the  position  as  staff  an- 
nouncer with  WWCO.  Sportscaster 
Bill  Jacobs,  formerly  sports  an- 
nouncer for  WUSJ,  Lockport,  N.  Y.. 
has  assumed  duties  as  sports  an- 
nouncer with  WWCO. 

New  Public  Service  Series 

Worcester,  Mass. — In  co-operation 
with  the  Worcester  School  Dept's 
radio  committee,  WTAG  (and  FM) 
has  launched  a  new  series  of  Satur- 
day evening  broadcasts  to  acquaint 
listeners  with  their  city's  educa- 
tional system.  Entitled,  "Know  Your 
Schools,"  the  programs  feature  Wal- 
ter E.  Bohmann,  ass't  principal  of  a 
local  grammar  school,  as  moderator. 

New  Director  and  New  Time 

Indianapolis,  Ind. — The  WIRE  gen- 
eral manager,  Willard  C.  Worcester, 
announced  this  past  weekend  that 
Thomas  M.  Peden  was  appointed  as 
farm  service  director.  Simultaneous- 
ly, Worcester  announced  that  the 
station  now  signs  on  the  air  one 
hour  earlier  each  weekday,  at  5:00 
a.m. 

AM  And  FM  News  From  WFRO 

Fremont,  Ohio — WFRO  announced 
that  its  AM  station  is  expected  to 
be  in  operation  by  November  15. 
Broadcasting  hours  of  WRFO-FM 
are  to  be  extended  and  duplication 
of  programs  is  planned.  FCC  has 
authorized  WFRO-AM  to  operate 
with  a  power  of  500  watts  on  a 
frequency  of  900  kc. 

New  Talent  Discovery 

Hartford,  Conn. — The  "talent"  dis- 
covery for  this  week  is  Sebastian 
Pagliarello,  known  as  Harry  Page, 
of  124  South  Street,  Hartford.  Page 
is  a  baritone  who  specializes  in  the 
semi-classics,  and  several  of  his 
numbers  will  be  played  on  all  local- 
ly-produced shows  over  WDRC  dur- 
ing the  week. 

New  Program  Change 

Corvallis,  Ore. — KOAC  has  made 
a  change  in  the  time  of  its  program 
for  youngsters,  "The  Children's 
Theater,"  which  beginning  October 
3  was  broadcast  daily  Monday 
through  Saturday  between  5:00  and 
5:15  instead  of  4:45  as  in  the  past. 
James  M.  Morris,  program  manager 
of  the  state  station,  emphasizes  that 
with  the  change  in  time  the  broad- 
cast can  now  be  presented  without 
interruption. 


SEE  PAGES 
1159  to  1168 

FOR  A  COMPLETE 

LIST 
OF 

CHIEF 
ENGINEERS 

OF 
RADIO 
STATIONS 
IN  THE 
UNITED 
STATES 


ONE  OF  1001 
SUBJECTS  COVERED 
IN  THE 

RADIO  ANNUAL  & 
TELEVISION 
YEAR  BOOK 
foi  1949 


RADIO  DAILY: 


Friday.  October  14.  1949 


See  N.  Y.-FM  Ahead 
Of  AM  In  26  States 


(Continued  from  Page  1) 

Connecticut,  District  of  Columbia, 
South  and  North  Dakota. 

The  FMA  study  was  based  on  the 
results  of  a  quarterly  FM  survey 
conducted  in  the  New  York  metro- 
politan area  by  Pulse,  Inc.,  and  the 
latest  available  Census  Bureau  fig- 
ures. Field  work  for  the  report  was 
done  during  the  1949  period  of  July 
5-11.  The  census  figure  for  New 
York  was  derived  from  a  sample 
census  made  in  1947,  with  figures 
for  the  other  states  projected  by 
FMA. 

Interviewed  3,000  Homes 

According  to  the  Pulse  survey, 
which  interviewed  3,000  New  York 
homes,  14.4  per  cent  of  these  homes 
were  positively  identified  by  Pulse 
representatives  as  possessing  FM  re- 
ceivers. Using  this  figure  as  a  basis 
along  with  the  "sample"  census  of 
1947,  the  FMA  study  revealed  that 
there  are  more  than  520,000  homes 
in  the  New  York  metropolitan  area 
equipped  to  receive  FM  programs. 

Among  the  26  states  listed  by  the 
FMA  where  New  York  FM  homes 
outnumber  AM  homes  the  lowest 
was  Vermont,  with  approximately 
90,000  dwellings  equipped  with  AM 
sets,  and  the  highest  was  Mississippi 
with  515,369  AM  homes. 

The  "popular"  theory  that  FM  is 
a  type  of  broadcasting  that  is  en- 
joyed only  by  "longhairs"  of  the  up- 
per middle  class,  and  the  rich,  is 
refuted  by  other  findings  in  the 
Pulse  survey,  the  FMA  said. 

Distribution  of  Pulse  samples 
(3,000)  in  the  socio-economic  level 
were  as  follows:  Rich — Seven  per 
cent;  Upper  Middle  Class — 24  per 
cent;  Lower  Middle  Class — 41  per 
cent;  Poor — 28  'per  cent. 

However,  FMA  observed,  distrib- 
ution of  New  York  homes  having 
FM  radios  was  not  in  proportion 
to  these  percentages,  but  was  con- 
centrated in  the  country's  biggest 
buying  bracket — the  upper  middle 
class  and  the  lower  middle  class. 

The  socio  -  economic  states  of 
homes  possessing  FM  radios,  accord- 
ing to  Pulse,  lined  up  as  follows: 
Rich — 13.7  per  cent;  Upper  Middle 
Class — 37.7  per  cent;  Lower  Middle 
Class — 40.8  per  cent;  Poor — 7.9  per 
cent. 


Prelates  To  Speak 

Francis  Cardinal  Spellman,  Arch- 
bishop of  New  York,  Most  Rev.  Pat- 
rick A.  O'Boyle,  Archbishop  of 
Washington,  D.  C,  and  New  York 
City  Welfare  Commissioner  Ray- 
mond M.  Hilliard,  will  speak  over 
Station  WNBC  at  7:45  P.M.,  Tues- 
day, October  18,  from  a  dinner  at 
the  Park  Lane  Hotel,  commemorat- 
ing the  Golden  Jubilee  of  the  Cath- 
olic Home  Bureau,  child  placement 
agency  of  New  York  Catholic  Char- 
ities. Archbishop  O'Boyle  was  ex- 
ecutive director  of  New  York  Cath- 
olic Charities  at  the  time  of  his 
appointment  to  the  Washington  See, 
in  December,  1947. 


NETWORK  SONG  FAVORITES 

The  top  30  songs  of  the  week  (more  in  case  of  ties),  based 
on  the  copyrighted  Audience  Coverage  Index  Survey  of  Pop- 
ular Music  Broadcast  on  Radio  Networks.  Published  by  the 
Office  of  Research,  Inc.,  Dr.  John  G.  Peatman,  Director. 

Survey  Week  of  September  30 — October  6,  1949 

A  Dreamer's  Holiday  Shapiro-Bernstein 

A  Wonderful  Guy  Chappell 

Ain't  She  Sweet  Advanced 

Bali  Ha'i  Chappell 

Dime  A  Dozen  E.  H.  Morris 

Don't  Cry  Joe  Harms 

Everywhere  You  Go  Lombardo 

Fiddle  Dee  Dee  Harms 

Georgia  On  My  Mind  Peer 

Give  Me  A  Song  With  A  Beautiful  Melody  Witmark 

Hop  Scotch  Polka  Cromwell 

Huckle  Buck  United 

I  Can  Dream  Can't  I  Chappell 

It's  A  Great  Feeling  Remick 

Just  One  Way  To  Say  I  Love  You  Berlin 

Katrina  E.  H.  Morris 

Let's  Take  An  Old  Fashioned  Walk  Berlin 

Maybe  It's  Because  Bregman-Vocco-Conn 

My  Bolero  Shapiro-Bernstein 

Now  That  I  Need  You,  (Where  Are  You)  Famous 

Room  Full  Of  Roses  Hill  &  Range 

Some  Enchanted  Evening  Chappell 

Someday  You'll  Want  Me  To  Want  You  Duchess 

Song  Of  Surrender  Paramount 

Story  Of  Annie  Laurie  Santly-Joy 

That  Lucky  Old  Sun  Robbins 

There's  Yes  Yes  In  Your  Eyes  Witmark 

Toot  Toot  Tootsie  Goodbye  Feist 

Twenty-Four  Hours  Of  Sunshine  Advanced 

You  Told  A  Lie  Bourne 

Younger  Than  Springtime  Chappell 

You're  Breaking  My  Heart  Mellin 


Second  Group 

Be  Goody  Good  Good  To  Me  United 

Big  Go  By  Mark  Warnow 

Four  Winds  And  The  Seven  Seas  Lombardo 

Homework   Berlin 

I   Can't    Believe   It  Claremont 

I'm  Throwing  Rice  At  The  Girl  I  Love  Hill  &  Range 

In  Santiago  By  The  Sea  Life  Music 

Last  Mile  Home  Leeds 

Let's    Harmonize  Oxford 

Make  Believe  (You  Are  Glad  When  You're  Sorry).  .  Bregman-Vocco-Conn 

My  Own  My  Only  My  All  Paramount 

Nothing  Less  Than  Beautiful  Henry  Spitzer 

Now  Now  Now  Is  The  Time  Fremart 

Ooh — If  You  Knew  Johnstone-Montei 

Over    The    Hillside  Dreyer 

Souvenir  Joe  Davis 

Through  A  Long  And  Sleepless  Night  Miller 

Twilight .  .  .  Ben    Bloom  Music 

Wedding   Of  Lilli  Marlene  Leeds 

Who  Do  You  Know  In  Heaven  Robbins 

Why  Fall  In  Love  With  A  Stranger  Campbell 

Wishing    Star  Broadcast  Music 

You're  My  Thrill  Sam  Fox 

You're  So  Understanding  Barron-Pemora 

Copyright,  1949,  Office  of  Research,  Inc. 


SAG,  SE6  Reiterate 
Co-Op  Otter  To  4-A 


(Continued  from  Page  1) 

affiliate  with  AFM.  They  announced 
that  their  boards  had  voted  support 
of  AAAA  in  that  organization's  dis- 
pute with  the  Petrillo  union,  which 
resulted  from  his  order  forbidding 
instrumentalists  from  joining  the 
American  Guild  of  Variety  Artists. 

Both  SAG  and  SEG  refused  to 
relinquish  jurisdiction  over  the  field 
of  films-for-television  under  a  Tele- 
vision Authority  such  as  is  recom- 
mended by  the  AAAA.  Their  joint 
statement  declared: 

Ask  "Sober  Consideration" 

"Mr.  Ronald  Reagan,  speaking  for 
the  Guilds,  told  the  International 
Board  on  October  5  what  the  Guilds' 
position  would  be  in  the  event  and 
only  in  the  event,  that  their  charter 
rights  are  violated  by  action  of  the 
other  branches.  The  Guilds  hope 
that  sober  consideration  will  prevent 
any  such  action.  If  in  spite  of  the 
reasonable  approach  of  the  Guilds, 
the  sponsors  of  the  proposed  Televi- 
sion Authority  insist  upon  invading 
the  Guilds'  motion  picture  field, 
then  they  will  be  solely  responsible 
for  forcing  an  unwarranted  and  un- 
justifiable jurisdictional  war  upon 
actors  and  the  public." 


Tucker  Heads  AP  Group 
In  New  Jersey  Area 

New  Brunswick,  N.  J.  —  Edwin 
Tucker  of  Station  WKDN,  Camden, 
was  elected  president  of  the  New 
Jersey  Associated  Press  Radio  Asso- 
ciation at  the  annual  meeting  held 
last  week.  He  succeeds  Thomas 
Tighe  of  Station  WJLK,  Asbury 
Park. 

Roland  Trenchard  of  WAAT, 
Newark,  was  elected  vice-president. 
Sam  G.  Blackman,  AP  chief  of  bu- 
reau for  New  York  and  New  Jersey, 
was  re-elected  secretary. 

Stations  represented  were:  WAAT, 
Newark,  Trenchard;  WCAP,  Asbury 
Park,  Walter  L.  Reid;  WJLK,  As- 
bury Park,  Tighe  and  Frank  L.  Wil- 
gus;  WCTC,  New  Brunswick,  Ralph 
Mahoney;  WKDN,  Camden,  Tucker 
and  Arnold  Snyderman;  WMTR, 
Morristown,  Kenneth  Croy  and  Mer- 
rill Morris. 


Three  Stations  Re-Sign  World 

World  Broadcasting  System  an- 
nounces that  three  radio  stations  lo- 
cated in  the  state  of  West  Virginia 
have  just  renewed  and  extended 
their  contracts  for  the  continued  use 
of  World's  transcribed  library  serv- 
ice. 

The  stations  are  WHAW,  Weston; 
WCOM,  Parkersburg,  and  WPDX, 
Clarksburg. 


Stork  News 

Charles  McAbee,  member  of  the 
station-rep.  staff  of  George  P.  Hol- 
lingbery  Co.,  is  the  father  of  a 
seven-pound,  three-ounce  girl  born 
yesterday  to  Mrs.  McAbee  at  Engle- 
wood  (N.  J.)  Hospital. 


h 


Section  of  RADIO  DAILY.  Friday,  October  14.  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


COLOR  HEARINGS  TO  BE  LENGTHY 


TELE  TOPICS 


STILL  ANOTHER  radio  fixture  has  made 
the  move  to  tele,  and  like  most  of  its 
predecessors,  "Famous  Jury  Trials,"  as  pre- 
sented on  DuMont  this  week,  does  not  be- 
long in  front  of  the  cameras.  Set  in  a 
courtroom,  the  program  offers  no  action 
other  than  the  parade  of  witnesses  to  and 
from  the  stand.  The  result  was  one  of 
the  talkiest  shows  we've  seen  in  recent 
months.  ...  It  is  understandable  that  the 
owners  of  radio  properties  would  like  to 
place  their  product  on  TV.  A  few  such 
shows,  through  skillful  adaptation,  have 
become  successful  visual  entertainment. 
But  most  that  we've  seen  are  not  good 
viewing  and  the  bad  impression  made  by 
a  boring  video  show  lessens  that  program's 
chances  for  continued  success  on  radio. 
The  primary  consideration  in  preparing  a 
show  for  video  should  always  be:  Does  it 
attract  and  hold  the  attention  of  the  eye? 
If  the  answer  is  no,  leave  it  on  radio; 
there  is  still  a  lot  of  money  to  be  made 
there.  .  .  .  "Trials"  is  a  Transamerican 
package,  directed  by  Charles  Harrell  for 
the  producer  and  Frank  Bunetta  for  DuM. 
John  L.  Clark  is  scripter.  .  .  .  Even  the 
Chevrolet  commercials  were  strictly  radio, 
all  spiel  with  the  camera  on  the  announcer 
throughout.  The  only  thing  missing  was 
the  script. 

• 

A  NEW  TELESCOPIC  LENS  that  "uti- 
**  lizes  the  binocular  principle  to 
achieve  the  equivalent  of  a  focal  length 
of  40  inches"  will  be  used  for  the  Notre 
Dame-Tulane  game  over  DuM.  tomorrow. 
Developed  by  Harry  Berch,  of  WKBK,  and 
WGN-TV  technicians  working  indepen- 
dently, the  lens  will  be  used  to  supplement 
the  Zoomar  in  coverage  of  the  game.  .  .  . 
Ken  Later,  who  has  been  with  the  Wil- 
liam Morris  Agency  for  the  past  five  years, 
has  resigned  to  open  his  own  office  com- 
bining personal  management  with  the  sale 
of  properties  for  video.  .  .  .  Robert  Stevens, 
producer-director  of  "Suspense,"  is  work- 
ing on  a  new  CBS  show — a  romantic  drama 
series  to  be  aired  every  other  week  be- 
ginning early  next  month.  .  .  .  TV-Pro- 
grams, Inc.,  is  handling  sales  for  Jason 
Comic  Art's  weather-forecasting  puppet, 
Jingle  Dingle. 

• 

^BS  HAS  OBTAINED  TV  RIGHTS  to 
"The  Adventures  of  Philip  Marlowe" 
from  author  Raymond  Chandler.  Series  will 
be  filmed  in  Hollywood  under  supervision 
of  the  web's  staff  there.  .  .  Charles 
Hull  Wolfe,  copy  chief  of  McCann-Erick- 
son,  and  Elmer  Davis  will  sit  on  a  panel 
to  discuss  TV's  effects  on  AM  news  at 
the  NARND  convention  in  New  York, 
Nov.  11-13.  .  .  .  Home  games  of  the  De- 
troit Red  Wings  will  be  scanned  for  the 
third  consecutive  year  by  WWJ-TV.  Paul 
Williams  will  call  the  plays.  Bankroller  is 
Stroh  Brewery,  through  Zimmer  -  Keller 
agency. 


Prospect  Of  Their  Lasting  Through  December 
Discourages  Proponents  Of  "Freeze"  Ending; 
Inventor  And  Four  Receiver  Mfrs.  Before  FCC 


(Continued 

get  under  way.  Meanwhile,  testi- 
mony on  the  utilization  of  the  UHF 
and  allocations  problems  will  be 
held  off. 

There  was  speculation  here  that 
the  decision  represents  the  first  FOC 
hint  that  it  is  unwilling  to  break 
down  the  present  barrier  to  expan- 
sion prior  to  promulgation  of  stand- 
ards for  color. 

Meantime  the  Commission  yester- 
day heard  a  highly  technical  presen- 
tation by  Dr.  Charles  Willard  Geer 
of  the  University  of  Southern  Cali- 
fornia, who  has  devised  a  tube 
which  he  says  will  bring  in  black 
and  white  or  color  at  will  on  the 
type  of  home  receiver  today  in  pro- 
duction through  the  nation.  He  de- 
scribed it  as  "all-electronic,  direct- 
viewing,  with  no  niters,  no  moving 
parts,  no  projection  lenses  and  with 
no  external  apparatus."  It  is  also 
adaptable  to  theater  TV,  he  said. 

The  tube  is  not  yet  ready  to  be 
demonstrated,  Geer  said,  with  actual 
completion  perhaps  a  year  off. 

Also  heard  yesterday  was  J.  N. 
DuBarry,  assistant  to  the  executive 
vice-president  of  the  Smith,  Kline 
&  French  Laboratories.  He  said  he 
was  appearing  simply  in  gratitude 
to  CBS  for  its  aid  in  the  develop- 
ment of  a  color  TV  system  to  be 
used  by  Smith,  Kline  &  French  in 
televising  surgical  operations.  (The 
equipanent  used  in  the  CBS  demon- 
srtation  was  largely  from  that  com- 
pany.) 

Color  TV,  he  s'aid,  "Is  an  ideal 
solution  for  a  serious  problem  in  the 
teaching  of  modern  medicine"  be- 
cause it  makes  possible  once  again 
the  close-up  views  medical  students 
used  to  be  able  to  have  before  the 
age  of  specialists,  when  so  many 
doctors  and  nurses  crowd  around  an 
operating  table  that  spectators  in  an 


from  Page  1 ) 

amphitheatre  cannot  see  anything. 

Yesterday's  testimony  followed  a 
series  of  appearances  by  parts  and 
set  manufacturers  Wednesday  in 
support  of  the  CBS  contention  that 
it  would  be  relatively  simple  to  get 
into  production  with  home  receivers 
for  the  CBS-type  color  system. 
Change-over  to  the  individual  set- 
owner  need  not  exceed  about  $100, 

President  Milton  J.  Shapp,  of  Jer- 
rold  Electronic  Corp.,  testified  his 
company  is  prepared  to  make  an 
"adapter"  for  present  receivers 
which  would  enable  the  set  to  pick 
up  CBS  color  broadcasts  in  black- 
and-white.  Price  would  be  about 
$40  retail,  he  added. 

President  Edward  F.  Mulhern,  of 
Birtm'an  Electric  Co.,  reported  his 
firm  is  now  turning  out  for  CBS  and 
others  pre-production  samples  of  a 
"color  converter"  unit  which  when 
attached  to  an  existing  set  having 
the  adapter  described  by  Shapp 
would  provide  full-color  reception. 
Retail  cost  might  go  to  $70  —  or 
equipment  for  building  into  new 
sets  would  cost  about  $50. 

President  H.  G.  Hamilton,  of  East- 
ern Air  Devices,  Brooklyn,  exhibit- 
ed the  small  motor  which  his  com- 
pany made  to  operate  the  color  disc 
used  in  the  CBS  color  system.  He 
testified  his  firm  could  tool  up  'and 
reach  a  production  rate  of  5,000  to 
10,000  such  motors  per  month  within 
18  to  22  weeks  after  an  FOC  deci- 
sion on  the  color  question.  Cost 
would  be  about  $8.00  each,  perhaps 
going  as  low  as  $5. 

C.  P.  Cushway,  of  Webster-Chi- 
cago, estimated  that  his  firm  can 
produce  a  color  converter  for  the 
CBS-type  transmission  at  >a  cost  to 
the  present  set-owner  of  $75  or  $80. 
In  addition,  there  might  be  service 
charges  of  from  $25  to  $40. 


Weekly  Armed  Forces  Program 
To  Be  Presented  On  NBC  Net 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  The  Armed  Forces 
Hour,  a  weekly  30-minute  program 
designed  to  present  the  story  of  uni- 
fication of  the  armed  services  at  all 
levels,  will  be  produced  by  the  De- 
partment of  Defense  over  NBC 
Sundays,  5  p.m.,  beginning  Oct.  30, 
it  was  announced  yesterday. 

Originating  at  WNBW  here,  the 
program  will  combine  live  action 
with  films  from  the  files  of  the  ser- 


vices and  special  footage  made  for 
the  show.  In  addition,  plans  are  be- 
ing made  for  remote  pickups  from 
the  Navy  Special  Devices  Center 
studios  at  Sands  Point,  L.  I.,  the 
studio  now  under  construction  at  the 
Pentagon  and  units  of  the  armed 
forces  in  the  field. 

Series  will  be  produced  by  Maj. 
Robert  P.  Keim,  USAF.  chief  of  the 
TV  section,  and  Lt.  Benjamin  S. 
Greenberg,  USNR. 


Income  At  New  High, 
Admiral  Splits  Stock 


Chicago — Board  of  directors  of 
Admiral  Corp.  has  approved  100  per 
cent  stock  distribution  to  be  issued 
to  holders  of  record  on  Nov.  21,  1949, 
subject  to  approval  of  an  increase  in 
authorized  capital  stock  to  2,000,000 
shares  by  stockholders  at  a  meeting 
to  be  held  Nov.  9.  It  is  expected  that 
the  quarterly  dividend  rate  of 
twenty  cents  per  share  will  be  main- 
tained on  the  new  shares. 

Nine-Month  Sales  Set  Mark 

In  making  this  announcement, 
president  Ross  D.  Siragusa  also  re- 
ported that  sales  for  the  nine  months 
ending  Sept.  30  were  at  an  all-time 
high  of  $77,078,151.  as  against  $42.- 
514.509  for  1948.  Net  earnings  for 
the  nine  months  of  1949  were  $4,631,- 
574,  compared  with  $2,037,786  for  last 
year.  Earnings  per  share  were  $4.63 
as  against  $2.04  last  year. 

Sales  for  the  third  quarter  of  1949 
were  $23,967,745  as  against  $15,128.- 
165  for  1948.  Net  earnings  for  the 
third  quarter  of  1949  were  $1,475,884 
as  against  $800,489  for  1948.  Earnings 
per  share  during  the  quarter,  were 
$1.48  as  against  $.80  for  the  same 
period  last  year. 


Agency  Exec.  Says  TV 

Will  Surpass  Radio 

Chicago — Hugh  E.  Davis,  execu- 
tive vice-president  of  Foote,  Cone 
and  Belding,  told  the  Chicago  Radio 
Management  Club  that  the  industry 
might  as  well  face  the  facts  now 
that  radio  cannot  compete  with  tele- 
vision. 

While  he  said  there  would  always 
be  a  place  in  the  advertising  picture 
for  radio,  it  would  gradually  take  a 
subservient  position  to  TV  advertis- 
ing, and  eventually  would  merely 
be  used  as  an  auxiliary  medium. 

Davis's  subject  was  "The  Future 
of  Radio"  and  he  definitely  painted 
a  very  pessimistic  picture  for  its 
future.  He  said  that  radio  station 
ownors  will  have  to  realize  that  they 
will  have  to  be  satisfied  with  lesser 
profits. 

He  criticized  talent,  too,  and  said 
that  they  too  will  have  to  realize 
that  it  will  be  impossible  economi- 
cally for  talent  to  receive  exorbitant 
fees  in  both  radio  and  tele. 

With  TV  in  5  years  reaching  near- 
ly all  American  homes,  and  radio 
reaching  a  minority  portion  of  the 
public.  Davis  suggested  that  one 
way  for  advertisers  to  do  an  effec- 
tive job  was  to  put"DTi'  silhiliar  shows 
(but  not  simulcasts)  on  both  media. 


I 


Section  of  RADIO  DAILY.  Fridav,  October  14,  1949 


First  Audio  Fair  Set 
For  N.  Y.  Od.  27 


The  Audio  Fair  and  First  Annual 
Convention  of  the  Audio  Engineer- 
ing Society  will  be  held  at  the  Hotel 
New  Yorker,  New  York  City,  begin- 
ning October  27  for  three  consecu- 
tive days.  Exhibitors  at  the  Fair  in- 
cluded the  following: 

Audak  Company,  Inc.,  New  York:  Alter 
Lansing:  Corp..  New  York:  Audio  Develop 
ment  Co..  Minneapolis.  Minn.:  Audio  De 
vices.  Inc.,  New  York:  Audio  Instrument 
Co.,  New  York;  Audio  &  Video 
Products  Corp..  (Ampex)  New  York;  Bur- 
linrame  Associates,  New  York  Hewlett 
Packard  Co.,  Tektronix  Inc.,  Brush  Devel- 
opment Co.,  Audio  Development  Co..  Pres- 
toseal  Manufacturing'  Co.,  Brociner  Labora- 
tories: Frank  L.  Capps  &  Co.,  New  York; 
Cook  Laboratories,  Floral  Park,  N.  Y.;  The 
Daven  Co.,  Newark,  N.  J.;  Electric  Indi- 
cator Co.,  Stamford,  Conn. :  Electrovoice, 
Inc.,  Buchanan,  Mich.;  The  Elec- 
tronic Workshop,  Inc.,  New  York;  Fair- 
child  Recording-  Equipment  Corp..  White- 
stone,  N.  Y.;  Gawler-Knoop  Co.,  Newark, 
N.  J.:  Ballantine  Laboratories,  Clough- 
Brengie,  Allan  B.  DuMont:  General  Elec- 
tric Co..  Syracuse,  N.  Y.;  H.  J.  Leake,  Ltd., 
London.  England:  Frank  L.  Mcintosh, 
Washington,  D.  C;  Magnecord.  Inc..  Chi- 
cago. 111.;  3.  A.  Maurer,  Inc.,  Long  Inland 
City,  N.  Y.:  Panoramic  Radio  Products. 
Inc.,  Mt.  Vernon,  N.  Y.:  Permoflux  Corp., 
Chicago,  111.  Pickering  &  Co.,  Inc.,  Ocean- 
side.  N.  Y.;  Presto  Recording  Corp.,  Hack- 
ensack,  N.  J.:  Proctor  Soundex  Corp.,  Mt. 
Vernon,  N.  Y.:  Racon  Electric  Co..  Inc., 
New  York;  Rangertone,  Inc.,  Newark,  N.  J.r 
ReeoKram  Recorders  Co..  N.  Hollywood, 
Calif.;  Rek-O-Kut  Co.,  Inc.,  Long  Island 
City,  N.  Y.;  Somerset  Laboratories,  Inc.. 
Union  City,  N.  J.:  Sonar  Radio  Corp.. 
Brooklyn.  N.  Y.;  Stancil-Hoff  man  Corp.. 
Hollywood,  Calif.,;  Stephens  Manufacturing 
Corp.,  Culver  City,  Calif.;  Sun  Radio  & 
Electronics  Co..  Inc.,  New  York;  Tech  Lab- 
oratories, Inc.,  Palisades  Park,  N.  J.;  Uni- 
versity Loudspeakers,  Inc..  White  Plains. 
N.  Y. 


ERGin  EERS— 
COnSULTHRTS 


RALPH  B.  AUSTRIAN 

Television  Consultant 

1270  AVENUE  OF  THE  AMERICAS 
NEW  YORK  20,  N.  Y. 
Tel.:  CO.  5-6848 


A.  R.  BITTER 

Consulting  Radio  Engineers 

4125  MONROE  STREET 

TOLEDO  6,  OHIO 
Tel.:  Kingswood  7631 


WILLIAM  L.  FOSS,  Inc. 

Formerly  Colton  &  Foil,  Inc. 

927  15th  St.,  N.W.  REpublic3883 
WASHINGTON,  D.  C. 


WHO'S  WHO  Il\  RECORDING 

GODDARD  LIEBERSON 

If  PPOINTED  to  a  top  post  with  Columbia  Records,  Inc.,  by  Edward 
Wallerstein,  president  of  the  company  on  October  5,  this  year, 
Goddard  Lieberson.  in  his  new  capacity  as  executive  vice-president 
ci    Columbia,   brings   to   this   office   a  splendid 
musical  background. 

Before  joining  Columbia  Records  in  1939,  he 
was  active  in  many  phases  of  music  as  a  com- 
poser, teacher,  lecturer  and  writer.  He  has  to 
his  credit  numerous  compositions,  including  the 
"Five  Modern  Painters"  suite,  incidental  music 
for  a  puppet  version  of  "Alice  In  Wonderland," 
and  many  other  works,  including  choral,  chamber 
and  piano  compositions.  He  is  also  the  author 
of  a  novel  titled  "Three  for  Bedroom  C,"  which 
recently  was  sold  as  a  motion  picture. 

Since   joining   Columbia   Records   in    1939  as 
assistant    to    the    director   of    the  Masterwork's 
Division,  he  has  become  head  of  that  division, 
and  was  subsequently  appointed  to  the  position 
Exec.  V.-P.  0f  vice-president  in  charge  of  Masterworks  Ar- 

tists and  Repertoire.  Lieberson  played  a  major  role  in  the  development 
of  Columbia's  classical  catalog  and  has  been  closely  identified  with 
the  introduction  of  Columbia's  Long  Playing  Microgroove  record.  He 
was  elected  to  the  Board  of  Directors  o!  the  company  in  1948. 

Born  in  Hand  ley.  Staffordshire,  England  on  April  5,  1911,  he  was 
brought  to  the  United  States  by  his  parents  at  the  age  of  four.  He 
attended  the  University  of  Washington  and  the  Eastman  School  of 
Music.  Lieberson  is  married  to  the  former  Vera  Zorina,  stage  and  screen 
star  and  they  have  two  children,  Peter  and  Jonathan. 


Rangertone  In  Demand 

The  growing  popularity  of  Rang- 
ertone's  synchronized  magnetic  tape 
recording  system  is  indicated  from 
varied  usages  reported  the  past  few 
weeks. 

System  was  used  in  lighthouse 
scenes  of  De  Rochemont's  "Uost 
Boundaries,"  movie;  "Lightning 
Talks,"  NAB  promotional  film; 
Life  Magazine's  promotional  film  on 
Texas  and  for  the  State  Depart- 
ment's cultural  film,  "The  Tangle- 
wood  Story,"  which  featured  Dr. 
Sergi  K'oussevitzky  and  the  Boston 
Symphony. 


DuMont  Div.  Moves 

Executive  offices  of  the  receiver 
siles  division,  Allen  B.  DuMont  La- 
boratories, Inc.,  will  be  moved  to 
the  recently  dedicated  East  Pater- 
son,  N.  J.,  plant  tomorrow  and  will 
commence  operations  from  there 
starting  Monday,  Ernest  A.  Marx, 
general  manager  of  the  division,  an- 
nounced. The  move  affects  DuMont 
national  receiver  sales,  'advertising 
and  order  administration  depart- 
ments. While  the  division  will  be 
offically  quartered  at  East  Paterson, 
offices  will  be  maintained  at  515 
Madison  Avenue,  New  York. 


PRODUCTIOn   PUR  DDE 


TV  Signal  Generator 

A  new  line  of  TV  testing  equip- 
ment is  now  being  marketed  by  the 
Superior  Instruments  Co.,  New  York. 
Their  Model  TV-30,  a  Television 
Signal  Generator,  enables  alignment 
of  TV  I.F.  and  front  ends  without 
the  use  of  an  oscilloscope. 

New  RCA  15-Inch  Speaker 

A  new  low  cost  15-inch  loud- 
speaker capable  of  giving  high- 
quality  reproduction  at  high-power 
levels,  and  incorporating  features  of 
RCA's  LC-l-A  speaker,  developed 
by  Dr.  H.  F.  Olson,  of  the  RCA  Lab- 
oratories, has  been  introduced  by 
the  RCA  Tube  Department.  The  new 
speaker,  designated  the  RCA-515S1, 
is  the  result  of  combined  research 
by  the  RCA  Laboratories-  and  the 
RCA  Victor  Division. 


New  TV  Lightning  Arrester 

A  video  development  of  ,the  JFD 
Manufacturing  Co.,  Inc.,  Brooklyn, 
N.  Y.  —  the  "safeTVguard"  Twin 
Lead  Lightning  Arrester,  retailing 
for  $2.25  reduces  the  hazards  which 
may  result  from  lightning  and  static 
charges  collecting  on  roof  TV  an- 
tennas, according  to  the  company. 

Two-Speed  Console  Tape  Recorder 

Tape  economy  and  66  minute  re- 
cording time  are  combined  with  an 
audio  response  of  40  to  10,000  cycles 
in  the  new  Audiograph  console  tape 
recorder,  operating  at  7 Vz -inches  per 
second.  Fifteen  inch  speed  is  avail- 
able by  instantaneous  switchover  to 
extend  response  to  15,000  cycles  and 
permit  split-word  editing.  Profes- 
sional net  price  for  the  new  record- 
er is  $950.00  f.o.b.  San  Carlos,  Calif. 


Sylvania  Service  Plan 
For  TV  Set  Owners 


The  Sylvania  Electric  Products, 
Inc.,  has  introduced  a  TV  service 
system  which  will  enable  set  owners 
to  recover  a  portion  of  their  service 
contract  expenditure  in  cash  or  ap- 
ply it  to  a  second  year  contract. 

"Coupons"  Used 

Titled  the  "Pay-Back"  Service 
System,  developed  by  R.  K.  Pew,  di- 
rector of  service  for  Sylvania  Tele- 
vision, this  new  plan  automatically 
entitles  each  Sylvania  contract  hold- 
er to  receive  a  book  of  coupons,  each 
coupon  being  good  for  one  service 
call.  Where  a  radio  and  phonograph 
combination  receiver  is  involved, 
additional  coupons  for  radio  service 
are  issued.  For  each  coupon  not  used 
at  the  termination  of  the  year's  con- 
tract, a  refund  is  made.  The  number 
of  coupons  issued  does  not  limit  any 
additional  service  calls  which  may 
be  required. 

Expands  To  Western  Market* 

Sylvania  also  announced  expan- 
sion 1o  western  video  markets  this 
month  with  appointments  of  distri- 
butors in  six  major  cities.  C.  K. 
"Larry"  Bagg,  sales  manager,  Syl- 
vania Television,  will  start  a  west- 
ern business  tour  on  October  17,  to 
set  up  distributorships  in  Los  An- 
geles, San  Francisco,  Denver,  Salt 
Lake  City,  Portland  and  Seattle. 
More  than  15  eastern  cities  already 
have  distributors  of  Sylvania  Elec- 
tric Products. 


ERGIREERS— 
COnSULTRRTS 


McNARY  &  WRATHALL 
RADIO  ENGINEERS 

906  Natl.  Press  Bldg.     1407  Pacific  Ave. 
Washington  4,  D.  C.       Santa  Cruz,  Cal. 
Member  AFCCE 


L.  W.  ANDREWS,  INC. 

RADIO  CONSULTANTS 

v219  WHITAKER  BLDG. 
DAVENPORT,  IOWA 
Phone  2-7824 


GEORGE  P.  ADAIR 

Radio  Engineering  Consultants 

Executive  1230 
Executive  5851 
1833  M  STREET,  N.W. 
WASHINGTON  6.  D.  C. 


The  National  Daily  Newspaper  of  Commercial   Radio   and  Television 


VOL.  49.  NO.  10 

NEW  YORK.  MONDAY,  OCTOBER  17,  1949 

TEN  CENTS 

UNITED  NATIONS  DAY  PLANS  COMPLETED 


NAB  Mailing  Booklet 
On  Inl'l  Broadcasting 


Washington  Bureau  of  RADIO  DAILY 
Washington — NAB  announced  Fri- 
day that  it  is  mailing  a  booklet  on 
international  broadcasting  problems 
entitled  "What  Gets  the  Air"  to  all 
members.  The  "primer"  text  is  the 
work  of  Forney  A.  Rankin,  NAB 
government  relations  department  di- 
rector, who  is  now  at  the  NARBA 
meeting  in  Montreal.  It  has  grown 
out  of  a  directive  of  the  NAB  board 
of  directors,  which  last  February 
assigned  the  task  to  the  NAB's  gov- 

(Continued  on  Page  5) 


Helen  Hayes  Cancels 
Fall  CBS  Radio  Series 


Flash  News 

Radio  and  TV  newsmen  crowd- 
ed into  the  court  room  of  Judge 
Harold  R.  Medina  in  New  York 
Friday  morning  when  a  jury 
returned  a  verdict  of  guilty  in  the 
cases  of  11  top  Communist  lead- 
ers who  had  been  on  trial  for 
nine  months.  The  verdict  was 
carried  in  a  flash  bulletin  on 
New  York  stations  and  the  four 
major  networks  cut  in  on  morn- 
ing programs  to  carry  the  news. 
TV  films  made  at  the  U.  S.  Court 
House  in  Foley  Square  were 
rushed  to  stations  for  telecasting. 


Honolulu,  T.  H. — Helen  Hayes, 
whose  CBS  radio  series,  "The  Elec- 
tric Theater,"  was  postponed  after 
the  death  of  her  daughter  last 
month,  has  cabled  N.  W.  Ayer  &  Son, 
Inc.,  the  advertising  agency  hand- 
ling the  program,  that  she  will  not 
return  to  the  air  this  season. 

Miss  Hayes  currently  is  vacation- 
ing here  with  her  playwrite  husband, 
Charles  MacArthur.  The  couple 
came  here  after  the  sudden  death 

(Continued  on  Page  6) 


Free  &  Peters  Releases 
Report  On  Spot  Radio 

Free  &  Peters,  radio  and  TV  sta- 
tion representatives,  has  prepared  a 
46-page  study  titled  "Spot  Radio 
Costs  Less  Today,"  which  is  being 
sent  to  agencies  and  advertisers. 

The  study  emphasizes  the  "mobil- 
ity" and  "flexibility"  of  spot  radio 
as  an  advertising  medium,  quoting 
costs  and  ratings  to  illustrate  those 
qualities. 


Viiuis  Seal  Spots 

The  National  Tuberculosis 
Assn.  has  prepared  six  transcrip- 
tions which  are  offered  to  all 
U.  S.  radio  stations  for  broadcast 
during  the  Christmas  Seal  Sale, 
to  be  held  Nov.  21-Dec.  25.  The 
discs  consist  of  five  15-minute 
shows,  and  ore  platter  of  20- 
second  spots.  Talent  was  con- 
tributed by  several  top  Holly- 
wood film  stars. 


Coast  Adv.  Executives 
Holding  Convention 


Arrowhead  Springs,  Cal.  —  More 
than  300  advertising  executives  are 
attending  the  annual  convention  of 
the  Pacific  Council,  4-A's,  which 
opened  here  Friday  and  will  con- 
tinue through  Tuesday  evening. 

An  address  by  California's  Gov. 
Earl  Warren  featured  the  first  ses- 
sion. This  afternoion  the  speaker 
will  be  Fairfax  M.  Cone,  chairman 
of  the  board  of  Foote,  Cone  &  Bel- 
ding,  who  will  discuss  "Ethics  in 
Advertising."  Clarence  B.  Goshorn, 
(Continued  on  Page  8) 


REC  Speakers  Named 
For  Thursday's  Luncheon 

Mary  Pickford,  and  Edwin  M. 
Martin,  former  Farnsworth  Televi- 
sion vice-president  and  now  board 
chairman  of  Hubbell  Television, 
Inc.,  will  be  the  guest  speakers  at 
(Continued  on  Page  2) 


Radio  And  TV  Industry  Lend  Support 
To  National  Observance  Of  UN  Day 
On  Monday,  October  24th 


Inter-American  Ass'n 
Supports  Free  Radio 


Members  of  the  board  of  the  In 
ter-American  Association  of  Broad 
casters  meeting  at  the  Waldorf-As 
toria  Hotel  in  New  York  the  past 
weekend    pledged    themselves  to 
work  for  uniform  radio  legislation 
for  Latin  American  countries  and 
foster  perpetuation  of  free  privately 
(Continued  on  Page  8) 

Boston  Candy  Makers 
To  Expand  AM,  TV  Use 

Boston  —  Durkee  -  Mower,  Inc., 
candy  manufacturer,  has  announced 
a  new  advertising  campaign  to  in- 
clude heavy  use  of  radio  and  televi- 
sion in  13  cities  east  of  the  Missis- 
sippi. 

The  firm  has  been  a  regular  radio 
customer  for  more  than  25  years,  on 
(Continued  on  Page  2) 


Home  Listening  Reached 
New  High  During  Series 

Home  listening  to  the  World  Ser- 
ies broadcasts  over  MBS  reached  an 
all-time  high  for  the  event,  accord- 
ing to  a  survey  by  Mutual's  research 
department  in  conjunction  with 
Crosley,  Inc. 

Peak  listening  was  recorded  dur- 
(Continued  on  Page  2) 


Electronic  Color -TV  System 
Gets  Okay  Of  Lee  De  Forest 


"Now  that  it  is  understood  that 
the  color  TV  system  must  be  com- 
patible, there  is  no  reason  to  think 
that  there  will  be  a  slowing  up  in 
the  development  of  the  art,"  i.e., 
television  as  it  is  today,  Dr.  Lee  De 
Forest,  told  a  press  conference  on 
Thursday  at  the  Waldorf-Astoria 
Hotel. 

The  radio  pioneer  advised  people 
not  to  wait  but  to  buy  television  re- 


ceivers now  because  sets  can  be 
adapted  to  color  later  at  a  relatively 
small  cost.  He  added  that  he  "is 
convinced  that  it  will  be  another 
three  or  four  years  before  we  have 
commercial  color." 

In  discussing  the  RCA  and  CBS 
color  systems,  Dr.  De  Forest  de- 
clared that  "whatever  system  is  ulti- 
mately used,  it  must  be  compatible 
(Continued  on  Page  7) 


_  Networks,  unaffiliated  sta- 
tions, industry  organizations, 
advertising  agencies,  sponsors 
and  private-citizen  groups  will 
join  hands  in  a  nation-wide 
radio  and  television  salute  to 
the  fourth  anniversary  of  the 
signing  of  the  United  Nations 
Charter,  Oct.  24.  Arrange- 
ments are  being  made  by  the 

(Continued  on  Page  5) 

Commercial  Progress 
Of  Video  Analyzed 

Chicago — "Television  is  and  will 
be  a  blue-chip  operation,"  Louis  N. 
Brockway.  executive  vice-president 
of  Young  &  Rubicam,  observed  Fri- 
day in  a  talk  on  "How  To  Use  Tele- 
vision Today"  at  a  meeting  of  the 
Amer.  Assn.  of  Advertising  Agen- 
cies, held  at  the  Drake  Hotel. 

Continuing  his  assessment  of  pres- 
ent and  future  video  costs,  he  said: 
"Looking  forward  several  years 
(Continued  on  Page  2) 

Congressmen,  On  MBS, 
Will  Describe  Travels 


Washington  Bureau  of  RADIO  DAILY 
Washington  —  Members  of  Con- 
gress who  visited  Europe  and  the 
Far  East  recently  on  committee  in- 
vestigations will  report  to  the  nation 
in  a  series  of  radio  broadcasts  pro- 
duced by  the  AFL's  Labor  League 
(Continued  on  Page  8) 


Appointment 

Joan  Rowland  has  been  ap- 
pointed radio  consultant  for  the 
Japan  International  Christian  Uni- 
versity Foundation,  newly  organ- 
ized foundation  which  will  cam- 
paign for  ten  million  dollars  next 
year  to  build  a  university  in 
Tokyo.  The  Christian  University 
Foundation  is  sponsored  by  the 
eleven  leading  Protestant 
churches. 


2 


RADIO  DAILY 


Monday,  October  17.  1949 


Vol.49,  No.  10    Monday,  Oct.  17,  1949    10  Cts. 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN   KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays.  Sundays 
and  Holidays  at  1501  Broidway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Bahn,  Vice-President ;  Charles  A.  Alicoate, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily, 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Coble  address:  Radaily,  New  York. 


WEST  COAST  OFFICES 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older,  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
360  No.  Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
■•nder  the  act  of  March  3,  1879. 


FINANCIAL 


  {October  14)  — 

NEW  YORK  STOCK  EXCHANGE 


ABC   

Admiral  Corp. 
Am.  Tel.  &  Tel 

CBS  A   

CBS  B    22'/2 

Philco    31'/2 


RCA  Common   .  . 
RCA  First  Pfd. 
Stewart-Warner  .  . 
Westinghouse 
Wesfinghouse  Pfd. 
Zenith   Radio    .  . 


High  Low  Close 

.    71/2  71/4  71/4 

28  271/4  28 

.14374  143%  143% 

.  23  3/8  231/s  23i/8 

223/g 

30% 
121/a 
72 

123/g 
27i/2 
983/4 
273/4 


Net 
Chg. 

-  v» 

+  % 

-  Ve 

-  1/4 


121/4 
731/4 

123/s 

28% 
99 

28I/4 


22% 

311/4 

12% 

72 

12% 

281/2 

983/4 

273A 


—  y4 

—  1/4 

—  1V4 


+  1% 

—  !/4 


NEW  YORK  CURB 


Nat.  Union  Radio 


25S 


EXCHANGE 

2%     25/8  ■ 


OVER  THE  COUNTER 

Bid 

Du  Mont  Lab   14 

Stromberg-Carlson    121/4 


-  % 

Asked 
15 
13% 


Home  Listening  Reached 
New  High  During  Series 

(Continued  from  Page  1) 

ing  the  final  game  of  the  baseball 
classic  on  Sunday,  Oct.  9,  when  54.6 
per  cent  of  the  nation's  radio  homes 
were  tuned  in.  A  total  of  65.1  per 
cent  of  all  radio  homes  were  tuned 
in  during  one  or  more  of  the  five 
games.  The  average  rating  for  the 
Series  was  37.9. 


Wedding  Bells 

Georgia  De  Vese,  secretary  to 
Helen  Powers,  administrative  direc- 
tor of  WAAM  (TV)  in  Baltimore 
was  married  on  October  2nd  to 
Millard  Baublitz,  printing  director 
for  a  local  Baltimore  concern. 


*  COmiNG  AND  GOING  * 


BERT  WOODS,  program  director  of  RCA 
Recorded  Program  Services,  left  last  Thursday 
for  Hollywood,  where  he'll  direct  a  Tex 
Beneke  recording  date  for  Thesaurus. 

G.  W.  "JOHNNY"  JOHNSTONE,  director 
of  radio  and  TV  for  NAM,  spent  the  week- 
end in  Tuscaloosa,  Ala.,  visiting  his  daughter, 
Susanna,  instructor  in  piano  and  harp  at  the 
University  of  Alabama.  Today  he'll  fly  to 
Chattanooga  to  supervise  the  NAM-ABC 
Tuesday  broadcast. 

BOMAR  A.  LOWRANCE,  commercial  man- 
ager of  WSOC,  Charlotte,  N.  C,  is  expected 
in  New  York  today  for  conferences  with  the 
national  representatives  of  the  station. 

JEFF  CLARK  went  down  to  the  Tobacco 
Bowl  Festival  at  Richmond,  Va.,  where  he  was 
announced  as  a  feature  on  "Your  Hit  Parade" 
starting  October  22. 

GRAHAM  MOORE,  commercial  manager  of 
KCBQ,  San  Diego,  is  back  in  California 
following  a  business  trip  to  New  York. 

CLIFF  GREENLAND,  commercial  manager  of 
Associated  Program  Service,  is  attending  the 
meetings  of  the  National  Association  of 
Educational  Broadcasters  at  the  University  of 
Michigan. 

FRED  BERNSTEIN,  sales  manager  of  WTTM, 
Trenton,  N.  J.,  is  back  at  his  desk  following 
a  meeting  in  New  York  with  the  national 
reps,  of  the  station. 

BOB  KELLER,  now  marking  the  third  an- 
niversary of  his  radio  sales  promotion  or- 
ganization, is  back  from  Waterbury,  Conn., 
where  he  conferred  with  executives  of 
WWCO,  Mutual  and  Yankee  Network  outlet. 

GORDON  GRAY,  vice-president  of  WIP, 
Philadelphia,  today  is  in  Washington  for  a 
"Voice  of  Democracy"  contest  meeting. 


TOM  KNODE,  administrative  assistant  to 
the  director  of  television  operations  at  NBC; 
DON  BISHOP,  magazine  editor  for  the  net- 
work; JESSE  BIRNBAUM,  press  staff  writer, 
and  WALTER  SCOTT,  web  time  salesman, 
week-ended  in  Richmond  at  the  Virginia 
Tobacco  Bowl  Festival. 

J.  L.  VAN  VOLKENBURG,  Columbia  net- 
work vice-president  and  director  of  television 
operations,  on  Friday  was  in  Columbus,  Ohio, 
to  address  the  Advertising  Club  of  that  city 
on  the  subject,  "Advertising  Comes  of  Age 
with  Television." 

CATHY  MASTICE,  soprano  on  WHOM,  in 
Teaneck,  N.  J.,  to  sing  with  Milton  Cross' 
Aristo  Artists  concert.  Tomorrow  she'll  leave 
for  West  Virginia,  the  next  stop  on  her  cur- 
rent tour. 

JOHN  SCHILE,  commercial  manager  of 
KUTA,  Salt  Lake  City,  Utah,  was  in  town 
last  week  on  station  business  and  for  confabs 
with  his  national  reps. 

CONNIE  DESMOND,  sportscaster  on  CBS, 
on  Saturday  was  in  Columbus,  Ohio,  to  report 
the  game  between  Minnesota  and  Ohio  State 
University. 

SEYMOUR  SIEGEL,  director  of  WNYC,  today 
is  due  back  in  New  York  from  a  flying  trip 
to  Ann  Arbor,  Mich.,  where  he  addressed  the 
convention  of  the  National  Assn.  of  Educa- 
tional Broadcasters. 

MARGARET  PHELAN,  radio  singer  who  had 
been  appearing  at  the  Town  Casino  in  Buf- 
falo, arrived  in  New  York  Sunday  for  an 
indefinite  stay. 

ANNE  FRANCIS,  the  "Bonnie  Maid"  of  the 
"Versatile  Varieties"  program  on  NBC  tele- 
vision, who  has  been  sojourning  in  Orlando, 
Fla.,  will  return  today  in  time  to  resume  her 
role  in  the  show. 


Commercial  Progress 

Of  Video  Analyzed 

(Continued  from  Page  1) 

with  full  national  coverage,  a  half- 
hour  show  may  cost  as  much  as  $50,- 
000  or  $60,000  a  week  for  time  and 
talent — two  to  three  million  dollars 
a  year.  After  quoting  figures  like 
these  to  your  client,  .  .  .  you  can  dis- 
cuss how  it  may  be  possible  to  keep 
costs  at  an  affordable  basis. 

"Spot  television  is  one  obvious 
answer.  Another  one  is  the  use  of 
participation  or  cooperative  pro- 
grams. .  .  .  Perhaps  it  will  be  possi- 
ble to  buy  television  as  you  buy 
magazines,  once  or  twice  a  month 
instead  of  every  week.  .  .  .  We  all 
believe  in  continuity  and  frequency, 
but  $60,000  per  week  may  alter  our 
conception  of  what  constitutes  con- 
tinuity." 

Program-wise,  Brockway  predic- 
ted that  such  subjects  as  fashions, 
public  relations,  and  religion  may 
prove  readily  adaptable  to  the  medi- 
um of  TV.  "Certainly  programs 
designed  for  limited  audiences  will 
become  more  widespread,"  he  said. 
On  the  subject  of  video  commercials, 
he  had  this  to  say: 

"Many  television  commercials  to- 
day are,  in  my  opinion,  too  tricky. 
They  have  to  much  'device'  to  get 
into  a  story.  .  .  .  The  Fuller  Brush 
man  is  not  preceded  in  the  home  by 
a  line  of  dancing  girls  carrying  bal- 
loons and  singing  a  jingle.  He  comes 
to  the  door  alone,  tells  his  story, 
demonstrates  his  product,  and 
makes  his  sale.  I  think  we  could 
learn  a  lot  from  the  Fuller  Brush 
man's  technique." 


REC  Speakers  Named 
For  Thursday's  Luncheon 

(Continued  from  Page  1) 

the  second  1949-50  meeting  of  the 
Radio  Executives  Club  of  New  York 
at  the  Hotel  Roosevelt,  Thursday, 
Oct.  20,  at  12:30  p.m.,  it  was  an- 
nounced Friday  by  John  J.  Karol, 
REC  president. 

Subject  for  discussion  at  the 
luncheon-meeting  will  be  "Televi- 
sion's Fifth  Network,"  with  Richard 
W.  Hubbell  acting  as  moderator. 

Among  the  other  distinguished 
guests  at  the  luncheon  will  be 
Charles  (Buddy)  Rogers,  film,  radio 
and  television  star,  and  Pierre  Cren- 
esse,  director  of  the  French  Broad- 
casting System  of  North  America. 


Boston  Candy  Makers 
To  Expand  AM,  TV  Use 

(Continued  from  Page  1) 

behalf  of  its  Marshmallow  Fluff  and 
Seeco.  H.  Allen  Durkee,  president, 
and  Fred  L.  Mower,  treasurer, 
bought  their  first  radio  time  on 
WNAC,  Boston,  when  they  were 
making  their  confections  on  a  kit- 
chen stove  and  selling  them  door- 
to-door.  Today  they  employ  more 
than  30  people,  and  soon  will  open 
a  new  $200,000  factory  in  Lynn, 
Mass.  Gilchrest-Spriggs  &  Co.,  Bos- 
ton, is  the  firm's  agency. 


Germans  Engage  U.  S.  Agency 

McCann  Erickon's  office  in  Frank- 
furt, Germany,  announces  its  ap- 
pointment by  Romika  KG  Lemm 
&  Co.  of  that  city  to  handle  their 
advertising  of  rubber  bopts. 


Strange 
Bedfellows 


You  wouldn't  expect  a  monkey  to 
pick  out  a  bunny  rabbit  for  a 
bunk-mate.  But  there  they  are — 
both  as  comfortable  as  can  be. 

There's  a  sure-fire  way  for  time 
buyers  to  be  comfortable,  too, 
about  their  clients'  radio  adver- 
tising in  Baltimore.  You  just  buy 
W-I-T-H,  the  BIG  independent 
with  the  BIG  audience. 

W-I-T-H  is  the  bargain  buy  in 
this  rich  market,  sixth  largest  in 
the  country.  W-I-T-H  delivers 
more  listeners-per-dollar  than  any 
other  station  in  town.  That  means 
you  can  get  BIG  results  on 
W-I-T-H  for  just  a  LITTLE 
money. 

So  if  you're  in  the  market  for 
low-cost  results,  get  the  whole 
W-I-T-H  story  from  your  Head- 
ley-Reed  man  today. 


Baltimore  3,  Maryland 

TOM  TINSLEY,  President 
Represented  by  Headley-Reed 


more  than 
a  million 
in  the  WWJ 


For  over  8^2  years,  Detroit  has  had  full  employment,  with  over  a 
million  workers  earning  the  highest  factory  wage  rates  of  the  five  largest  cities  in  the 
nation.  It  is  this  past,  combined  with  present  record-breaking  automotive  production  figures,  and  a 

bright  future,  that  makes  Detroit  a  most  fertile  field  for  planting  your  advertising  dollars.  Top 
radio  medium  in  this  wealthy  market  has  always  been  WWJ,  NBC  in  Detroit,  and  most 
familiar  letters  of  the  alphabet  to  Detroit's  vast  radio  audience.  To  give  your 
product  prestige  plus  selling  impact  of  a  ready-made  audience,  get  your 
product  story  on  WWJ-The  Detroit  News. 


FIRST  IN  DETROIT 


Owned  and  Operated  by  THE  DETROIT  NEWS 


National   Representatives:   THE    GEORGE    P.   HOLMNGBERY  COMPANY 

Associate  Television  Station  WWJ-TV 


Basic  NBC  Affiliate 


AM  —  9S0  KILOCYCLiS  —  SOOO  WATTS 
FM— CHANNEL  246—97.1  MEGACYCLES 


RADIO  DAILY, 


Monday.  October  17.  1949 


CHICAGO 


By  HAL  TATE 

THE  KELLOGG  COMPANY,  Bat- 
tle Creek,  Michigan,  announced 
this  week  the  appointment  of  Leo 
Burnett  Company,  Inc.,  Chicago,  as 
the  advertising  agency  for  Kellogg's 
Com  Soya.  Plans  are  still  in  the  pro- 
cess of  formation. 

Bad  news  for  the  black  and  white 
boys.  Procter  &  Gamble,  Cincinnati, 
will  spend  $1,000,000  in  television  in 
1950  and  are  taking  $650,000  out  of 
their  current  appropriation  for 
black  and  white  to  sink  into  televi- 
sion next  year!  No  cut  is  planned 
in  P  &  G's  radio  expenditures  for 
next  year;  $350,000  will  be  added  to 
the  chunk  taken  out  of  the  black 
and  white  appropriation  to  make  up 
the  million  dollar  expenditure  in 
television  for  next  year.  The  agen- 
cies now  handling  the  P  &  G  busi- 
ness will  also  handle  the  P  &  G  tele- 
vision expenditures. 

Frank  B.  Falknor,  WBBM  assist- 
ant general  mgr.,  appointed  Stanley 
Levey  as  new  assistant  sales  man- 
ager for  the  station.  Before  joining 
the  WBBM  sales  staff  in  1940,  Levey 
was  employed  in  the  advertising  de- 
partments of  the  Chicago  Elevated 
Advertising  Company,  the  Illinois 
Meat  Company,  and  radio  station 
WIND.  A  graduate  of  Tilden  Techni- 
cal High  School  in  Chicago,  he  also 
attended  De  Paul  University  in  this 
city,  where  he  studied  law  before 
entering  the  advertising  business. 
Wrigley  Building  habitues  report 
that  Levey  has  been  the  station's  top 
salesman  for  the  last  five  years. 

Schulze-Burch  Baking  Company 
of  Chicago,  for  their  Flavor-Kist  4- 
in-1  Saltine  Crackers,  has  started  a 
mystery  voice  show  on  KCMO, 
Kansas  City,  called  "Who's  Talking?" 
broadcast  across  the  board  from 
3:00-3:15  p.m.  The  program  is  a  Hal 
Tate  Radio  Productions  package. 
The  Schulze-Burch  account  is  hand- 
led by  the  Gordon  Best  Agency  in 
Chicago.  Frank  Morr,  account  exec- 
utive, says  that  if  the  KCMO  test  is 
successful,  the  program  will  be  ex- 
panded into  other  cities  where 
Schulze-Burch  products  are  sold. 

Pialgy  OnWWRL 

WWRL,  New  York,  will  offer  the 
city's  only  regularly-scheduled  Ru- 
manian language  program  starting 
Saturday,  Oct.  15,  9:30-10  p.m.  The 
program,  to  be  offered  for  partici- 
pating sponsorship,  will  star  Pia 
Igy,  Rumanian  coloratura  soprano 
and  former  prima  donna  of  the  Roy- 
al Opera  House  in  Bucharest. 


Lenn  To  Lecture 

Joseph  A.  Lenn,  vice-president  in 
charge  of  sales  for  WHLff,  Hemp- 
stead, L.  I.,  will  appear  as  guest 
lecturer  Oct.  20  at  a  class  of  the 
basic  radio  and  television  course, 
School  of  General  Studies,  Colum- 
bia University,  to  be  held  in  NBC's 
Radio  City  studios. 


Mainly  About  Manhattan, .  .  i 

•  •  •  IT  SEZ  HERE:  Behind-the-scenes  battle  between  Philco 
and  NBC-TV  has  the  top  brass  at  the  web  biting  their  nails.  .  «  •  Radio 
scuttlebutt  has  Aly  Khan  buying  heavily  into  a  major  network.  .  .  . 
Bruce  Dodge,  a  fixture  at  Biow's  for  more  years  than  we  can  remember, 
has  turned  in  his  resignation  as  production  head  of  the  H'wood  office 
to  go  into  the  packaging  biz  for  himself  with  Bob  Hawk.  His  "Take  It 
Or  Leave  It"  chores  will  be  taken  over  by  Ed  Feldman  who  leaves  for 
the  gold  coast  today.  .  .  .  Marilyn  Maxwell  is  another  leading  candidate 
for  the  Mary  Martin  role  in  the  road  company  of  "So.  Pacific."  .  .  . 
Dane  Clark  assays  his  first  shot  at  video  tonight  on  the  Chevrolet  NBC 
stanza.  .  .  .  James  Shelden,  who  started  as  a  page  boy  at  NBC  8  years 
ago,  returns  to  his  old  alma  mater  as  producer  and  TV  director  of  "We 
the  People"  when  it  makes  its  switch  to  that  web,  where  it  also  originally 
started  in  1936.  .  .  .  Maxine  Keith  readying  a  new  video  series  called 
"E'way  Success  School."  .  .  .  Aside  to  Geo.  McGarrett:  Sorry,  old  chep. 
I  don't  catch  the  show  regularly — and  that  had  been  an  early  impression 
that  had  lingered.  .  .  .  Ford  signing  up  the  Kay  Kyser  Kollege  of  Mu- 
sical Knowledge  as  a  TV  package.  .  .  .  "Share  the  Wealth,"  which  was 
a  local  opus  on  WOR  some  time  ago,  becomes  a  coast-to-coaster  on 
ABC  tonight  with  Bill  Slater  as  emcee  and  Waltham  wctches  picking  up 
the  tab. 

ft  ft  ft  ft 
C  •  •  'Irving  Mansfield's  "This  is  Show  Business"  makes 
for  lively  listening  and  viewing,  especially  when  Abe  Burroughs 
is  in  the  groove.  Last  week  he  was  in  rare  florm.  When  Gene 
Martin  offered  his  problem  (he  didn't  know  whether  or  not  to 
continue  trying  to  make  the  grade  as  a  singer  or  quit  the  busi- 
ness and  go  to  work  in  his  old  man's  drugstore),  Abe  cracked: 
"Why  not  do  both?  You  might  become  another  Ezio  Pillza."  And 
to  Sue  Ryan,  who  didn't  want  her  child  in  showbiz,  Abe  com- 
mented that  she  had  made  a  wise  decision.  "After  all,"  he  said, 
"she's  liable  to  grow  up  into  another  Margaret  O'Brien — and  then 
you'll  never  be  able  to  get  married  again." 

ft        ft        ft  ft 

•  •  •  AROUND  TOWN:  "Those  Westerns  on  TV  are  so  old," 
memos  Leo  De  Lyon,  "I  just  saw  one  in  which  Roy  Rogers  was  only 
up  to  his  second  guitar  lesson."  .  .  .  The  minute  the  Yankee  flag  went 
up,  Roberta  Quinlan  was  on  the  phone  to  remind  Morey  Amsterdam  that 
he  had  lost  his  bet  and  that  he  was  due  in  Times  Sq.  to  push  a  peanut 
across  the  street  with  his  nose.  .  .  .  After  the  final  telecast  of  their 
DuMont  Saturday-niter,  "Spin  the  Picture,"  producers  Wilbur  Stark  and 
Jerry  Layton  threw  a  terrific  party — not  for  the  brass  or  any  of  the 
high  echelon — but  for  the  cameramen,  soundmen,  engineers,  scripters, 
musicians  and  cast.  .  .  .  Jeff  Clark,  the  young  singer  who  idolized 
Frank  Sinatra  as  a  kid,  hits  stardom  after  two  short  years  as  top  vo- 
calist on  the  Hit  Parade.  .  .  .  Marie  Wilson  has  asked  Carl  King,  hand- 
some TV  emcee,  to  take  a  screen  test  for  her  next  film.  .  .  .  Vic  Damone 
set  for  H'wood's  Macombo  on  Nov.  1st. 

ft        ft        ft  ft 

•  •  •  For  a  femme  audience  show  which  combines  taste 
and  stature  with  broad  family  appeal,  we  give  you  Kellogg's 
"Mother  Knows  Best"  heard  on  CBS  5:30-6:00  on  Saturdays, 
produced  and  written  by  Herb  Moss.  Which  is  hardly  surprising 
since  everything  that  Herb  has  been  connected  with  these  past 
dozen  years  (Truth  or  Consequences,  Vox  Pop,  Hildegarde,  etc.) 
has  always  had  the  stamp  of  real  quality.  There  are  certainly 
plenty  of  television  shows  around  that  could  stand  his  touch, 
but  the  guy  -claims  he  prefers  to  stay  in  radio  where  he'll  get 
rich  quickly  and  age  slowly. 


AGENCIES 


DONALD  P.  CAMPBELL  has 
moved  from  MBS  to  television 
sales  staff  of  Edward  Petry  &  Com- 
pany, Inc.  in  New  York  City.  In  ad- 
dition to  MBS,  Campbell's  former 
affiliations  in  broadcasting  include: 
NBC,  ABC  and  WEST,  Easton,  Pa. 
He  is  a  graduate  of  the  University 
of  Pennsylvania,  and  served  during 
the  war  as  a  lieutenant  (jg)  in  the 
Navy. 


STUART  B.  GREENFIELD  AS- 
SOCIATES have  been  appointed  to 
handle  publicity-public  relations  for 
Toy  Metal  Products  Company, 
makers  of  "Kiddyware"  and  "Welk- 
erware"  children's  toys,  also  for 
Postal  Drug  Company  of  New  York. 


GREY  ADVERTISING  AGENCY 
has  been  engaged  by  Textron  Inc., 
to  handle  all  advertising  of  its 
Nashua  Mills  divisions  and  Poses, 
effective  January  1,  1950.  Nashua 
Mills  markets  a  wide  variety  of  tex- 
tile products  and  Poses  is  a  newly 
acquired  subsidiary. 


ROBERT  LEWIS  SHAYON,  one 
of  the  country's  better  known  radio 
figures,  and  William  D.  Patterson, 
magazine  publisher  and  foreign  cor- 
respondent, have  become  members 
of  the  Fred  Smith  &  Co.,  Inc.,  public 
relations  and  business  consultants. 


EMCEES... 

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of  stage,  screen,  radio  have  won 
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as  you  learn. 

Send  for  FREE  Book. 


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Please  send  me  FREE  book  on  Freemantel 
System  of  Voice  Control. 


NAME   

ADDRESS   

CITY    ZONE. 


Monday.  October  17.  1949 


RADIO  DAILY: 


Observance  Of  United  Nations  Day 
Will  Be  Aided  Via  Radio  And  Tele 


(Continued  from  Page  1) 

four  major  networks  for  a  "pool" 
broadcast  of  the  laying  of  the  cor- 
nerstone of  the  new  UN  building  on 
New  York's  East  Side,  tentatively 
scheduled  for  12:30-1  p.m.,  EST,  Oct. 
24.  President  Truman  is  expected  to 
officiate  at  the  ceremony. 

The  Radio  and  Television  Com- 
mittee of  the  National  Citizens' 
Committee  for  United  Nations  Day, 
in  cooperation  with  other  subcom- 
mittees in  the  UN  itself,  has  distri- 
buted to  stations  throughout  the 
country  four  different  program  aids, 
according  to  Robert  K.  Richards,  di- 
rector of  public  relations  for  the 
NAB  and  chairman  of  the  Commit- 
tee. A  special  kit,  prepared  by  the 
Advertising  Committee  under  the 
direction  of  Samuel  C.  Gale,  v-p  of 
General  Mills,  Inc.,  and  chairman  of 
the  Committee,  was  mailed  Oct.  1. 
BMI  Furnishes  Music 

A  special  musical  continuity  for  a 
half-hour  program,  prepared  by  BMI 
under  the  direction  of  its  president 
Carl  Haverlin,  was  mailed  last  week. 
The  program  is  entitled:  "Accord- 
ing to  the  Record."  Also  mailed  last 
week  was  a  fact  sheet  of  background 
material,  prepared  by  the  NAB. 
Scheduled  for  mailing  this  week  is 
a  transcribed  quarter-hour  feature, 
"Birthday  Story,"  prepared  under 
the  direction  of  the  Radio  Division 
of  the  United  Nations.  Mrs.  Dorothy 
Lewis  of  the  Radio  Division  is  in 
charge  of  distribution. 

Included  in  the  material  released 
through  the  National  Citizens'  Com- 
mittee were  translations  of  English 
language  material.  About  170  sta- 
tions broadcasting  foreign  language 
programs  received  this  material  last 
week.  These  translations,  prepared 
under  the  direction  of  Read  Lewis 
of  the  Common  Council  for  Ameri- 
can Unity,  were  arranged  for  by 
Arnold  Hartley,  director  of  pro- 
grams of  radio  station  WOV,  New 
York,  and  chairman  of  the  NAB's 
foreign  language  subcommittee,  Un- 
affiliated Stations'  Committee.  Lan- 
guages covered  are  Polish,  Italian, 
German,  Bohemian,  Yiddish,  Span- 
ish and  Serbo-Croation. 

Kits  Furnished  Stations 

United  Nations  Day  material  also 
has  been  released  through  the  Ad- 
vertising Council,  Inc.  A  radio  kit 
has  been  mailed  to  more  than  2,000 
local  stations.  The  kit  consists  of  a 
campaign  radio  fact  sheet,  ten  1- 
minuie  spots,  ten  30-second  spots 
and  two  pages  of  station  breaks.  An- 
nouncements have  been  translated 
into  seven  major  languages. 

The  Advertising  Council's  kit  also 
contains  the  text  of  the  Presidential 
proclamation  of  United  Nations  Day 
for  Oct.  24  and  a  statement  by  Sec- 
retary of  State  Dean  Acheson.  The 
kit  is  prefaced  by  a  joint  letter  to 
all  broadcasters  from  J.  R.  Poppele, 
president  of  the  Television  Broad- 
casters  Assn.;    William   E.  Ware, 


president  of  the  Frequency  Modula- 
tion Assn.,  and  Robert  K.  Richards 
of  the  NAB.  The  form  letter  urges 
broadcasters  to  use  the  material 
"with  the  enthusiasm  which  has  won 
such  acclaim  for  American  broad- 
casting as  the  medium  which  does 
the  job  when  the  job  needs  doing." 

Cooperating  with  The  Advertising 
Council  on  the  United  Nations  Day 
campaign  .  are  the  National  Retail 
Dry  Goods  Association,  the  Western 
Newspaper  Union,  National  Associ- 
ation of  Broadcasters  and  the  Inter- 
racial Press  of  America.  Judy  Kwis 
is  The  Advertising  Council's  staff 
executive  on  the  United  Nations 
Day  campaign. 

Programs  to  Salute  UN 

The  major  networks  will  mark  the 
occasion  with  special  dedications  on 
their  regularly-sponsored  programs 
and  with  the  airing  of  special  anni- 
versary shows. 

"The  Telephone  Hour"  has  been 
selected  from  NBC's  entire  schedule 
to  give  the  network's  coast-to-coast 
salute  to  UN  Day,  9-9:30  p.m.,  EST. 
The  program  will  feature  Jascha 
Heifetz,  a  violinist  who  has  been 
around  the  world  four  times  and  has 
appeared  in  major  capitals  through- 
out the  world  to  bring  to  millions 
what  has  been  described  as  "a  sense 
of  kinship  and  good  will  through  the 
language  of  music."  NBC  also  will 
repeat  the  UN  Radio  Division  pro- 
duction, "Could  Be,"  a  documentary 
directed  by  Norman  Corwin,  on  Oct. 
23,  4-5  p.m.,  EST.  The  network's 
television  show,  "Kukla,  Fran  and 
Ollie,"  originating  in  Chicago,  will 
weave  into  its  action  and  dialogue  a 
special  United  Nations  theme  on  its 
Oct.  24th  telecast. 

ABC  programs  which  will  make 
special  mention  of  the  national  ob- 
servance include  "The  Church  and 
the  Nation,"  6: 15-6: 30  p.m.,  EST, 
Oct.  22;  "Message  of  Israel,"  10-10:  30 
a.m.,  EST,  Oct.  23;  "National  Ves- 
pers," 1:30-2  p.m.,  EST,  Oct.  23;  and 
"The  Hour  of  Faith,"  11:30-12  noon, 
EST,  Oct.  23. 

General  Carlos  P.  Romulo,  presi- 
dent of  the  United  Nations  General 
Assembly,  will  speak  during  inter- 
mission on  the  Sunday,  Oct.  23,  pro- 
gram of  the  CBS  Symphony  Orches- 
tra. Other  CBS  programs  scheduled 
to  participate  in  the  observance  on 
Oct.  24  will  be  the  television  show, 
"Lucky  Pup,"  6:30-6:45  p.m.,  EST; 
Arthur  Godfrey's  morning  show  and 
the  evening  AM  and  TV  simulcast; 
Bill  Leonard's  "This  is  New  York," 
9:00-9:45  a.m.;  Margaret  Arlen,  8:30- 
9:00  a.m.;  and  Jack  Sterling,  6:00- 
7:45  a.m. 

Worldwide  Pickup  Planned 

Mutual  has  set  aside  the  10:30-11 
p.m.,  Oct.  24,  period  for  a  special 
half-hour  program,  consisting  of 
pick-ups  from  around  the  world  in 
connection  with  UN  Day.  The  web's 
daily  public  service  religious  pro- 
gram, "Faith  in  our  Time,"  on  Oct. 


24  will  concern  itself  largely  with 
the  anniversary.  The  principle 
speaker  on  the  program  will  be  Dr. 
Franklin  P.  Cole.  The  MBS  sustain- 
ers,  "Tennessee  Jamboree,"  9:30- 
9:55  a.m.,  EST,  and  "Hoe-Down 
Party,"  4:30-5  p.m.,  EST,  will  carry 
mentions.  Another  dedication  will 
be  included  in  the  MBS  children's 
program,  "B-Bar-B  Ranch,"  5-5:30 
p.m.,  EST. 

Committee  Busy 

Members  of  the  Radio  and  Tele- 
vision Committee  of  the  National 
Citizens'  Committee,  who  have 
worked  out  plans  for  the  special  ob- 
servance via  radio  and  television,  in- 
clude: 

Robert  K.  Richards,  chairman;  Ted 
Cott,  vice-president  in  charge  of 
programs,  W  N  E  W  ,  New  York; 
Arthur  Feldman,  director  of  special 
events,  MBS;  Sterling  Fisher,  man- 
ager, public  affairs  and  education 
department,  NBC;  Earl  H.  Gammons, 
vice-president  in  charge  of  Wash- 
ington office,  CBS;  Arnold  B.  Hart- 
1  e  y ;  George  Jennings,  director, 
School  Broadcast  Conference,  Chi- 
cago; J.  R.  Poppele;  Frank  M.  Rus- 
sell, vice-president,  NBC;  Robert 
Saudek,  vice-president,  ABC;  James 
Secrest,  director  of  public  relations, 
Radio  Manufacturers  Association; 
Davidson  Taylor,  vice-president  and 
director  of  public  affairs,  CBS;  and 
William  E.  Ware. 

Statement  by  Davis 

Malcolm  W.  Davis,  chairman  of 
the  National  Citizens'  Committee 
for  United  Nations  Day,  said  of 
plans  for  radio  and  television  parti- 
cipation in  the  observance:  "We 
have  grown  accustomed  to  the  en- 
thusiastic participation  of  our  broad- 
casting industry  in  events  calculated 
to  benefit  the  people  of  America. 
Perhaps,  therefore,  we  fail  some- 
times to  express  our  gratitude. 
Broadcasting's  inspired  support  of 
the  Committee  in  its  plans  for  Unit- 
ed Nations  Day  richly  deserves  the 
genuine  acknowledgement  of  all  of 
us  identified  with  the  effort  directly 
— and  of  the  peoples  of  the  world 
who  look  hopefully  to  United  Na- 
tions continuing  success." 

Special  inquiries  should  be  direc- 
ted to  David  Bernstein,  executive 
director,  National  Citizens'  Commit- 
tee for  United  Nations  Day,  700 
Jackson  Place,  NW,  Washington  6, 
D.  C. 


Joins  KBS  Sales  Staff 

Chicago — Edwin  R.  Petersen,  for- 
merly sales  executive  in  the  mid- 
west for  ABC  and  the  Mutual  net- 
work, will  join  the  Keystone  Broad- 
casting System  on  Monday,  Oct.  17 
as  special  sales  representative  in 
Chicago,  according  to  an  announce- 
ment made  by  Naylor  Rogers,  exec- 
utive vice-president  of  the  network. 

Petersen  was  with  ABC  in  Chi- 
cago for  over  8  years  as  account  ex- 
ecutive handling  some  of  their 
l'argest  accounts. 


NAB  Mailing  Booklet 
On  Int'l  Broadcasting 


(Continued  from  Page  1) 

ernment  relations,  engineering  and 
public  relations  and  publications  de- 
partment. With  profuse  illustrations 
in  the  form  of  charts,  diagrams, 
chapter  heading  illustrations,  and  an 
especially  designed  cover,  the  book 
contains  a  total  of  64  pages. 

The  work  deals  in  detail  with  the 
NARBA  and  international  telecom- 
munication convention  meetings,  the 
"good  neighbor"  conferences  on 
broadcasting,  the  problem  of  sharing 
the  high  frequencies,  and  the  "gen- 
tlemen's agreement"  on  allocations. 
Chapters  on  international  broadcast- 
ing cover  political  barriers,  the 
United  Nations  and  UNESCO,  and 
the  "Voice  of  America"  broadcasts. 

Other  parts  deal  with  relations  of 
broadcasters  with  the  State  Depart- 
ment, the  FCC,  the  inter-govern- 
mental committees,  the  U.  S.  Advi- 
sory Commission  on  information, 
and  other  organizations. 

The  book  was  intended,  according 
to  the  original  instruction  of  the 
NAB  board  of  directors,  adopted  at 
its  New  Orleans  meeting,  to  explain 
in  concise  language  the  importance 
of  international  allocation  problems 
in  their  operations,  and  in  their  ser- 
vice to  American  radio  listeners.  It 
was  recommended  to  the  board  by 
the  special  board  committee  on  in- 
ternational radio  affairs,  under  the 
chairmanship  of  Michael  R.  Hanna, 
WHCU,  Ithaca,  N.  Y.,  who  is  a  mem- 
ber of  the  NAB  board. 

The  engineering  department  of 
the  NAB  worked  with  Rankin  in  the 
preparation  of  the  material.  The  text 
was  written  by  Rankin.  The  book 
was  designed  and  produced  by  the 
NAB  public  relations  and  publica- 
tions department. 


Stork  News 

Portland.  Ore. — Phil  Irwin,  an- 
nouncer for  radio  station  KGW, 
NBC-affiliate,  was  presented  by  his 
wife  Eloise  with  a  new  son,  Mark 
Benjamin,  on  October  7. 


Send  i3i  r  tlx  d a 


<J 


reel  in 


Do- 


October  17 
Radio  Harris  John  Prosser 

lack  Owens         Marilyn  Thome 
Claire  Barry 

October  18 
Helen  Claire  Louise  Fitch 

William  Drips  J.  D.  Henry 

Jack  Turner 

October  19 
Tom  Barton  lack  Shannon 

Clive  Davis  W.  B.  Ryan 

October  20 
Leo  O'Rourke    Thomas  Chalmers 
Benedict  Gimbel.  Jr. 
Clifford  Peterson 


6 


RADIO  DAILY 


Monday.  October  17,  1949 


★  THE  WEEK  IN  RADIO  ★ 

Advertisers  To  Boost  Budgets 

 •        By  AL  JAEGGIN  =^=^^== 


N€UJ  BUSINESS 


KTTV,  Los  Angeles:  Interstate 
Bakeries  have  contracted  for  twen- 
ty-second spot  announcements  for 
the  following  days:  Sunday,  Mon- 
day, Tuesday,  two  on  Thursday,  and 
Friday.  Contract  runs  for  52  weeks, 
with  the  account  placed  through 
Dan  B.  Miner  Company,  Los  An- 
geles. Welch's  Restaurant  has  pur- 
chased one-minute  spots  once  week- 
ly for  52  weeks.  The  account  was 
placed  through  Bruce  Altman  Ad- 
vertising Agency,  Los  Angeles. 
Richfield  Oil  Corporation  has  signed 
for  two  one-minute  spot  announce- 
ments weekly  on  a  52-week  contract. 
Dorr  Walsh  placed  the  business  for 
Hixson  &  Jorgensen,  Inc.,  Los  An- 
geles. Eastern  Columbia,  local  de- 
partment store,  has  contracted  for 
a  one-minute  spot  announcement 
once  a  week  for  52  weeks.  The  ac- 
count was  placed  through  the  Stodel 
Advertising  Company,  Los  Angeles. 
Victory  Packing  Company,  pack- 
ers of  dog  food,  have  contracted  for 
a  one-minute  spot  announcement 
once  a  week.  The  contract  is  for  52 
weeks  and  was  placed  through  W. 
C.  Jeffries  Company,  Los  Angeles. 

WQXR,  New  York:  Liberty  Music 
Shops  signed  a  52-week  contract 
marking  the  firm's  fourth  year  as 
sponsor  of  "Record  Rarities,"  heard 
two  nights  weekly,  9:30-10  p.m. 

The  Kaufman  Carpet  Co.  has 
bought  five  15-minute  record  pro- 
grams, 11:30-11:45  a.m.,  Monday- 
Friday,  and  another  quarter-hour  on 
Saturday  at  9: 15. 

The  Citywide  Independent  Citi- 
zens Committee  for  the  election  of 
Herbert  H.  Lehman,  the  Women's 
Division  of  the  Citywide  Independ- 
ent Citizens  Committee,  and  the 
Campaign  Committee  for  Morris, 
Uviller  and  Deserio,  have  bought  a 
total  of  21  15-minute  periods  for 
political  talks,  started  Thursday, 
October  6. 


Helen  Hayes  Cancels 

Fall  CBS  Radio  Series 


(Continued  from  Page  1) 

of  their  19-year-old  actress  daughter, 
Mary  MacArthur. 

The  radio  series  was  scheduled  to 
return  Oct.  9.  It  was  understood  at 
that  time  that  Miss  Hayes  would 
begin  her  CBS  series  late  in  Octo- 
ber. In  place  of  the  Helen  Hayes 
show,  the  sponsor,  America's  Busi- 
ness Managed  Electric  Light  and 
Power  Companies,  will  continue  to 
present  "Meet  Corliss  Archer,"  ori- 
ginally a  summer  replacement  and 
later  extended  to  cover  the  October 
broadcasts  during  Miss  Hayes'  ab- 
sence. 


Wedding  Bells 

Barbara  Keating,  script  writer  on 
the  Margaret  Arlen  program  over 
WCBS,  was  married  Saturday  in  the 
Church  of  the  Immaculate  Concep- 
tion, Scarsdale,  to  George  Peabody, 
Jr.,  president  of  George  Peabody  & 
Associates,  public  relations  firm. 


MOST  national  sponsors  will  main- 
tain their  advertising  budgets 
for  next  year  at  the  levels  of  1949 
while  some  advertisers  will  increase 
their  budgets  to  meet  stronger  com- 
petition, according  to  a  survey  con- 
ducted by  the  Association  of  Nation- 
al Advertisers.  John  F.  Kurie,  ANA 
v-p  for  media  and  research,  told  the 
40th  annual  meeting  of  the  organiza- 
tion that  the  survey  showed  a  tend- 
ency toward  increased  advertising 
budgets,  primarily  in  five  fields: 
beer  and  liquor,  office  equipment, 
business  and  finance,  gas  and  oil, 
food  and  groceries. 

A  greater  use  of  spot  radio,  espe- 
cially for  promoting  tourist  trade, 
by  the  State  of  Maine  was  forecast 
also  by  T.  F.  Flanagan  in  a  speech 
delivered  before  the  Maine  Develop- 
ment Commission.  .  .  .  One  company 
which  heretofore  has  made  little  use 
of  radio,  the  Waltham  Watch  Co., 
has  decided  to  enter  the  all-out 
competitive  field  with  the  purchase 
of  a  new  ABC  audience  participa- 
tion show,  "Share  the  Wealth,"  un- 
der a  39-week  contract,  effective 
Oct.  17.  .  .  .  The  Revere  Camera  Co. 
of  Chicago,  signed  a  52-week  con- 
tract with  ABC  for  the  web's  re- 
cently-acquired "A  Date  With  Judy" 
program,  Thursdays,  8:30-9  p.m., 
EST,  effective  Nov.  10. 

In  pointing  out  that  the  sound 
broadcasting  industry  itself  is  com- 
ing into  an  era  of  real  competition 
with  television,  Crosley  Broadcast- 
ing Corp.  president  James  D.  Shouse 
urged  the  FCC  to  authorize  an  in- 
crease in  power  for  clear  channel 
stations.  Unless  this  is  done,  Shouse 
warned,  the  whole  economic  base  of 
broadcasting  may  collapse,  "and  it 
need  not  necessarily  be  a  slow 
death."  .  .  .  The  "low-power  era"  of 
FM  broadcasting  is  at  an  end,  ac- 
cording to  William  E.  Ware,  FMA 
president.  As  examples,  he  pointed 
to  the  FCC's  licensing  of  30  FM  sta- 
tions to  operate  at  full  power:  three 
at  50  kw  or  more,  two  at  40  kw  or 
more  and  five  at  20  kw  or  more.  .  .  . 
A  statement  issued  later  in  the  week 
by  the  FMA  declared  that  there  are 
more  FM-equipped  homes  in  metro- 
politan New  York  than  there  are 
AM-equipped  homes  in  any  one  of 
26  states.  .  .  .  The  RMA  announced 
that  radio  tube  sales  rose  sharply  in 


Enters  TV  Set  Field 

Telequip  Radio  Company,  Chicago, 
a  major  manufacturer  of  electronic 
test  equipment,  has  announced  a 
full  line  of  TV  receivers  ranging 
from  a  12% -inch  table  model  to  re- 
tail at  $199.50  to  a  16-inch  deluxe 
console  at  $339.95.  Edward  E.  Arkin, 
president  of  Telequip,  said  that  his 
company  is  in  full  production  of  the 
new  home  line  and  has  made  initial 
shipments  to  distributors.  Featuring 
built-in  antenna,  "Tru-lock"  picture 
control,  automatic  gain  control  and 
simplified  channel  selector,  the  new 
Telequip  sets  have  mahogany  cabi- 
nets in  light  and  dark  finishes. 


August  to  a  total  of  13,505,940  com- 
pared with  only  10,117,925  in  July. 
.  .  .  The  Western  Electric  Co.  decided 
to  quit  commercial  production  of 
microphones,  loudspeakers  and  disc- 
reproducing  equipment  in  order  to 
concentrate  its  facilities  toward  sup- 
plying the  needs  of  the  Bell  Tele- 
phone Co.  and  the  growing  require- 
ments of  the  armed  forces. 

NBC  announced  "top  brass"  reor- 
ganization. Joseph  H.  McConnell, 
executive  v-p  of  RCA,  was  named 
president  of  the  network  to  succeed 
Niles  Trammell,  who  became  chair- 
man of  the  board  of  directors.  David 
Sarnoff,  who  served  as  chairman  of 
both  boards,  will  continue  in  his 
RCA  post.  .  .  .  Mutual's  board  meet- 
ing ended  with  the  first  public,  offi- 
cial indication  that  the  radio  net- 
work was  planning  a  new  TV  web. 
.  .  .  Columbia's  chairman  of  the 
board,  William  S.  Paley,  will  be  at 
the  network's  Hollywood  headquar- 
ters today  for  the  beginning  of  the 
two  weeks  of  conferences  on  opera- 
tions, programming  and  station  re- 
lations. ...  In  an  effort  to  further 
intra-network  coordination  and  de- 
velopment of  affiliates  on  local 
levels,  the  American  Broadcasting 
Co.  sent  out  two  contingents  of  top 
officials  and  flacks  on  eastern  and 
midwestern  tours. 

Harold  B.  Day,  formerly  coopera- 
tive program  sales  manager  for  ABC, 
has  been  named  to  the  newly-crea- 
ted post  of  director  of  radio  and 
television  sales  development  with 
the  web's  spot  sales  department. 
Ludwig  W.  Simmel,  business  man- 
ager of  the  net's  cooperative  pro- 
gram department,  was  promoted  to 
manager  of  the  department.  .  .  . 
Herman  Bess,  formerly  general  man- 
ager of  WLIB,  New  York,  was 
named  v-p  in  charge  of  sales  and 
programming  for  WPAT,  Paterson, 
N.  J. 

Charles  Hull  Wolf,  who  was  for- 
merly assistant  director  of  BBD&O's 
copy  department,  was  named  direc- 
tor of  radio  and  television  copy  for 
McCann-Erickson,  Inc.  .  .  .  Charles 
Oppenheim,  assistant  director  of 
CBS  program  promotion,  was  pro- 
moted to  the  post  of  director  of  the 
department,  succeeding  Neal  Hatha- 
way who  resigned  to  join  Benton  & 
Bowles. 


New  Bent-Gun  Ion  Trap 

Better  pictorial  resolution  as  well 
as  greater  simplicity  and  economy 
is  claimed  for  the  bent-gun  ion  trap 
featured  by  current  DuMont  TV 
tubes  in  the  12i/2",  15V2",  16"  and 
19"  sizes.  Purpose  of  an  ion  trap  is 
to  eliminate  discoloration  of  the  TV 
tube  screen  due  to  ion  bombardment. 
The  bent-gun  design  featured  ex- 
clusively in  DuMont  TV  tubes,  effec- 
tively eliminates  screen  blemishes 
due  to  ion  bombardment,  and  offers 
the  advantages  of  short  neck  length, 
because  of  the  space  saved  by  elimi- 
nating the  double  beam  bending 
magnet 


PROMOTION 


Special  Xmas  Series 

Boston — Kasper-Gordon,  Inc.,  pro- 
ducers of  transcribed  radio  and  TV 
programs,  is  producing  what  as 
claimed  to  be  the  first  department 
store  television  series  on  film,  syn- 
chronizing the  action  of  marionettes 
with  dialogue  and  sound. 

As  in  the  firm's  transcribed  radio 
package,  "Adventures  in  Christmas- 
tree  Grove,"  the  video  series  will 
consist  of  15  quarter-hour  programs, 
open  at  both  ends  for  the  local  spon- 
sor's commercial.  The  series  will  be 
offered  exclusively  to  one  sponsor 
in  each  city. 

Rates  per  episode  start  at  $150  in 
the  smallest  markets.  Kasper-Gor- 
don plans  to  lease  the  films  as  in- 
store  features  in  cities  without  TV 
facilities.  A  special  60-minute  ver- 
sion is  planned  for  home  movie  ren- 
tal during  the  Christmas  seaston. 

No  Tears,  No  Gore 

Latest  promotion  of  WNEW,  New 
York,  is  a  series  of  posters  to  be 
used  in  Fifth  Avenue  buses  and 
taxicabs.  One  set  proclaims,  "No 
Sob  Stories  On  Your  Favorite  Sta- 
tion For  Music  And  News,  WNEW," 
the  other,  "No  Murders  On  Your 
Favorite  Station  For  Music  And 
News."  Posters  are  three-color. 


New  G.  E.  Dual  Stylus 

A  dual  stylus  has  been  added  to 
General  Electric's  "electronic  repro- 
ducer" for  playing  microgroove  and 
standard  records  merely  by  depres- 
sing and  turning  a  red  button  on  the 
top  of  the  tone  arm.  The  new  stylus 
is  being  used  with  a  new  G.  E.  3- 
speed  automatic  record  changer  in- 
corporated in  two  radio  -  phono- 
graphs (Models  329  and  330).  It  will 
also  be  used  in  other  models  sched- 
uled for  shipment  later  this  year,  ac- 
cording to  W.  M.  Skillman,  manager 
of  receiver  sales. 


Stork  News 

John  C.  Alicoate,  son  of  Charles 
A.  Alicoate,  became  a  father  yester- 
day with  the  birth  of  a  six-and- 
one-half-pound  baby  girl  at  the 
New  York  Hospital. 


WANT  TO  BOOST 
YOUR  HOOPER? 

Reach  by  mail  a  new 
complete  list  of 

TELEVISION 
OWNERS 

in  all  important  TV  markets. 

$18.75   per   M   names,   addressed  on 
your  envelopes 

DUNHILL 

INTERNATIONAL  LIST  CO. 

565  Fifth  Avenue,  N.  Y.,  PLaza  3-0833 


Section  of  RADIO  DAILY,  Monday.  October  17,  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


COMPATIBILITY  VITAL— DeFOREST 


TELE  TOPICS 


SOME  PRODUCERS  might  do  well  to  sit 
in  on  kinescope  playbacks  of  the  Ed 
Wynn  show  on  CBS  for  Wynn  has  mas- 
tered the  art  of  making  commercials  pain- 
less. His  gifted  integration  of  the  com- 
mercial plugs  for  his  sponsor,  Speidel, 
manufacturer  of  watch  bands,  on  Thurs- 
day night's  show  was  showmanship  at  its 
best  with  the  advertising  messages  dis- 
guised as  comedy.  Highlight  was  Wynn's 
closing,  announcing  that  he  loved  his  spon- 
sor and  the  show  because  of  the  lack  of 
commercialism.  When  he  turned  his  back 
to  the  TV  cameras  the  name  Speidel  was 
spelled  out  in  large  block  letters.  Wynn, 
incidentally,  seems  headed  for  a  high 
Hooper  with  his  present  half-hour  variety 
show. 


SPOKESMEN  for  the  Kudner  agency  in 
confirming  that  Olsen  and  Johnson's 
show  for  Buick  will  be  cancelled  at  the 
end  of  the  current  thirteen-week  contract 
on  October  27,  insist  the  comics  need  a 
vacation.  0.  and  J.'s  decision  came  with 
dramatic  suddeness  and  it  is  not  known 
whether  or  not  Buick  will  set  a  replace- 
ment for  the  9  to  10  p.m.,  period  Thurs- 
days on  NBC.  The  Scandinavian  funsters 
plan  to  return  to  TV  about  January  1st 
in  a  half-hour  show. 


A  SURVEY  by  the  WLW  research  de- 
**  partment  discloses  that  one  out  of 
every  eight  Cincinnati  families  owns  a 
video  set.  A  set  census  in  the  area  served 
by  WLW-TV  showed  a  total  of  37,000 
receivers — more  than  five  times  the  num- 
ber installed  a  year  ago.  The  station  at- 
tributes the  increased  set  demand  to  the 
opening  of  coaxial  service  and  improved 
picture  quality  and  program  fare,  together 
with  reductions  in  set  prices. 


DOWLAND  GUILDFORD,  New  York  re- 
gional  sales  manager  for  DuMont 
television  sets,  has  been  named  to  head 
"Allen  B.  DuMont  Labs.,  Inc.,  New  York 
Regional  Sales  Office,"  newly-formed  com- 
pany-owned distributing  unit  for  the  New 
York  area,  which  includes  Westchester 
and  Connecticut.  The  new  distributing 
organization  will  be  quartered  in  offices 
at  515  Madison  Ave.,  recently  vacated  by 
DuMont's  national  sales,  advertising  and 
order  administration  departments,  which 
have  moved  to  the  East  Paterson,  N.  J., 
plant. 

• 

/^ENERAL  EISENHOWERS  postwar 
visit  to  Russia  and  his  meeting  with 
Stalin  will  be  dramatized  in  Chapter  25 
of  "Crusade  in  Europe,"  to  be  aired  by 
WJZ-TV  on  Thursday,  October  20,  at 
9  p.  m. 


Now  Line  Introduced 

Twenty  new  radio  and  television  sets  have  been  announced  as  additions 
to  Zenith's  current  line.  The  new  units  were  introduced  by  H.  C.  Bontig,  vice- 
president  of  Zenith  Radio  Corporation,  at  a  midwestern  distributors'  meeting 
in  Chicago  last  Wednesday  and  at  another  sectional  meeting  in  New  York 
last  Friday.  Additional  presentations  will  be  made  to  remaining  Zenith 
distributors  at  two  other  meetings  scheduled  later  this  month  in  Memphis 
and  San  Francisco.  The  new  models  include  three  table  radios;  two  table 
radio-phonographs;  one  radio  console;  two  radio-phonograph  console  com- 
binations, and  twelve  TV  receivers  of  varied  style  and  design. 


Don't  Sell  TV  Short, 
Loewi  Tells  R.  E.  (. 


Boston — The  time  has  come  for 
television  broadcasters  and  agency 
men  to  focus  their  attention  on 
video's  cost  in  relation  to  the  selling 
job  it  does,  and  in  relation  to  the 
cost  of  other  media,  Commander 
Mortimer  W.  Loewi,  director  of  the 
DuMont  Television  Network,  told 
the  local  Radio  Executives  Club  on 
Friday. 

"To  an  advertiser  who  must  pay 
for  it  entertainment  is  only  an  in- 
cidental," Loewi  declared.  "It's  only 
a  device  by  which  he  raises  an  audi- 
ence before  whom  to  display  his 
wares — like  the  barker  in  front  of 
a  sideshow,  or  the  beautiful  girl  on 
the  cover  of  a  great  magazine.  I 
don't  mean  to  say  that  entertain- 
ment isn't  necessary  on  television. 
.  .  .  But  what  I  say  is  that  we  should 
stop  and  figure  entertainment's  cost 
in  relation  to  the  job  it  does  for  the 
man  that's  footing  its  bill.  We  should 
stop  and  ask  ourselves:  Can  we  as- 
semble as  many  viewers  for  him  for 
less  money?" 

Sees  Video  Far  in  Front 

Loewi  added  that  telecasters  and 
advertising  agency  executives  also 
"should  think  about  the  obligation 
that  we  owe  sponsors  and  clients  to 
see  to  it  that  they  use  all  of  TV's 


Diathermy  TV-Static 
$ef-Mfr$.'  Fault— FCC 


Washington  Bureau  of  RADIO  DAILY 
Washington — The  FCC  announced 
Friday  that  it  has  adopted  an 
amendment  to  its  rules  putting  the 
responsibility  for  interference  with 
TV  from  approved-type  diathermy 
machinery  on  the  setmakers.  Reason 
for  the  interference,  said  the  Com- 
mission, is  that  the  frequency  ampli- 
fiers used  in  some  TV  sets  are  "less 
effective"  than  those  in  sound  radio 
sets. 

Solution  Suggested 

Use  of  traps,  shields  or  filters  in 
setmaking  was  advised,  with  a  clear 
statement  that,  so  long  as  the  non- 
broadcast  equipment  causing  the  in- 
terference is  in  compliance  with 
regulations,  the  responsibility  for 
the  interferences  lies  with 
the  TV  receiver  manufacturers. 
Makers  of  diathermy  equipment 
have  gone  to  great  expense  to  make 
their  equipment  conform  to  require- 
ments, the  Commission  said. 


selling  side."  Elaborating  on  this 
point,  he  said:  "A  television  pro- 
gram offers  the  advertiser  five  times 
as  much  as  any  other  medium — the 
opportunity  to  entertain,  to  display, 
to  demonstrate,  to  merchandise,  and 
to  sell  his  prospective  client." 


The  Week  In  Television 


RCA  has  a  new  color  tube  in  the  works,  Dr.  Elmer  W.  Engstrom, 
vice-president  in  charge  of  research  for  RCA  Labs.,  disclosed  to  FCC 
members  and  television  experts  attending  an  RCA  color  video  demon- 
stration in  Washington.  .  .  .  CBS  came  through  with  flying  colors,  so 
to  speak,  at  its  first  demonstration  of  a  pigmented  outdoor  pickup,  tele- 
casting a  football  game  between  two  high  school  teams  in  Washington. 
WOR-TV  began  regular  operations  on  Channel  9  Tuesday  night  with 
"no  bright  lights,  no  fanfare"  as  the  keynote.  .  .  .  An  article  in  "Stand 
By,"  official  organ  of  the  New  York  local  of  AFRA,  disclosed  that 
the  union  and  other  eastern  members  of  the  4-A's  are  planning  talks 
on  a  TV  talent  scale  this  season,  with  or  without  the  participating  of 
West  Coast  talent  unions.  .  .  .  "Pat"  Weaver,  NBC  vice-president  in 
charge  of  tele,  told  the  ANA  convention  in  New  York  that  video  has 
already  reached  "the  payoff  point." 


Feels  Color  Won't 
Retard  Advance 
Of  Tele  Field 


(Continued  from  Page  1) 

for  the  good  of  the  industry."  He 
believed  that  it  would  be  "disastrous 
to  the  industry"  if  the  FCC  should 
reach  a  conclusion  too  early  on  the 
color  hearings  now  under  way  in 
Washington.  "I  believe  it  will  be 
several  months  before  the  FCC  will 
come  to  any  conclusion,"  he  com- 
mented. He  stressed  again  and  again 
the  importance  of  developing  a  color 
system  which  will  not  interfere  with 
a  continued  increase  of  television 
audiences. 

Dr.  De  Forest  disclosed  that  he 
had  been  working  for  the  past  two 
years  on  a  color  system  of  his  own 
but  decided  to  discard  it  now  be- 
cause "it  is  mechanical  and  there- 
fore isn't  compatible."  However,  he 
revealed  that  he  is  now  developing 
a  mechanical,  circulating  color  filter 
for  installation  in  front  of  RCA 
black-and-white  receivers.  He  plans 
to  present  his  color  receiving  sys- 
tem, which  consists  of  a  checker- 
board color  screen  circulating  in  an 
orbit  20  times  per  second,  to  RCA 
engineers  at  Princeton,  N.  J.,  next 
week.  The  new  filter  apparatus,  he 
said,  is  the  same  size  as  the  tube. 
The  CBS  apparatus,  it  was  pointed 
out,  is  twice  as  large  as  the  tube. 
De  Forest  predicted  that  his  conver- 
ter should  not  cost  more  than  $50 
when  and  if  it  is  accepted  by  RCA 
and  put  on  the  market. 

De  Forest,  who  often  has  been 
called  "the  father  of  radio,"  some- 
what abandoned  "his  child"  with 
the  declaration  that  "it  has  been 
thoroughly  demonstrated  that  TV 
set  owners  pay  very  little  attention 
to  radio  when  television  programs 
are  on."  He  admitted  that  television 
programs  are  "capable  of  infinite 
improvement,"  but  added  that 
'.'comedians  can  get  away  with  more 
corn  on  television  than  on  radio" 
because  of  the  addition  of  the  ele- 
ment of  sight. 

He  forecast  that  there  always  will 
be  many  sections  where  television 
will  not  be  available  because  of  the 
limited  distance  a  TV  transmitter 
can  carry  a  signal.  He  likened  this 
limitation  of  television  to  FM  broad- 
casting. 


Dr.  Goldmark  And  CTI 

Washington— Dr.  Peter  C.  Gold- 
mark,  CBS  research  director,  will 
be  the  leadoff  witness  as  the  fourth 
week  of  the  FCC's  hearings  on  color 
TV  get  under  way  this  morning. 
Goldmark  is  expected  to  be  on  the 
stand  only  briefly,  with  testimony 
by  Color  Television,  Inc.,  to  follow. 


8 


RADIO  DAILY 


Monday,  October  17,  1949 


COAST-TO -COAST 


Coast  Adv.  Executives 
Holding  Convention 


Inter-American  Ass'n 
Champion  Free  Radio 

(Continued  from  Page  1) 

owned  radio,  Goar  Mestre  of  Hava- 
na, Cuba,  president  of  the  associa- 
tion, declared  at  the  conclusion  of 
the  three-day  meeting. 

The  board  members  heard  a  report 
from  Lorenzo  Balerio  Sicco  of  Uru- 
guay on  his  recent  tour  of  broad- 
casting in  Central  and  South  Amer- 
ican countries.  On  this  tour  Senor 
Sicco  visited  18  countries  and  met 
with  member  broadcasters  of  the 
association. 

Friday  afternoon  the  visiting 
broadcasters  were  entertained  at  a 
cocktail  party  sponsored  by  NAB. 
Among  the  broadcasters  were  Emi- 
lio  Azcarraga  of  Mexico  City;  Jose 
Ramon  Quinones  of  WAPA,  San 
Juan,  Puerto  Rico;  Tomas  Muniz, 
president  of  the  Puerto  Rican 
Broadcasters  Association;  John 
Royal  and  Cal  Abrams  of  NBC  and 
Ed  Chester  of  CBS. 

Congressmen,  On  MBS, 
Will  Describe  Travels 


(Continued  from  Page  1) 

for  Political  Education  in  co-opera- 
tion with  MBS.  The  broadcasts,  en- 
titled "Mr.  Congressman  Reports 
from  Abroad,"  will  be  carried  over 
the  Mutual  web  on  Oct.  23,  Oct.  30, 
and  Nov.  6  fr&m  10:00  to  10:30  p.m.. 
EST. 

Included  in  the  broadcasts  will  be 
the  following  reports: 

(1)  Sen.  Estes  Kefauver,  of  Ten- 
nessee, on  conditions  in  Germany. 

(2)  Sen.  Lester  Hunt,  of  Wyo- 
ming, on  the  conference  of  the  Inter- 
Parliamentary  Union  in  Stockholm. 

(3)  Rep.  M.  G.  Burnside,  of  West 
Virginia,  in  an  interview  with  U.  S. 
Ambassador  to  the  Philippines,  My- 
ron Cowen. 

(4)  Rep.  Chase  G.  Woodhouse,  of 
Connecticut,  on  conditions  in  Greece 
and  Turkey. 

(5)  Rep.  Andrew  Biemiller,  of 
Wisconsin;  Rep.  John  Sullivan,  of 
Missouri,  and  Dr.  W.  Palmer  Dearing, 
deputy  surgeon  general  of  the  Unit- 
ed States,  on  the  British  health  in- 
surance plan  and  their  interview 
with  Aneuran  Bevan,  British  Minis- 
ter of  health.  Biemiller  in  an  inter- 
view with  Swedish  trade  union 
leaders.  Sullivan  on  the  highlights 
of  his  committee  trip,  including  a 
visit  with  the  Pope  at  the  Vatican. 


Acquire  Mystery  Series 

Edwin  and  Clifton  Fadiman,  both 
officers  of  the  radio  production  and 
management  outfit,  Fadiman  Asso- 
ciates, Ltd.,  announce  their  acquisi- 
tion of  the  exclusive  rights  to  Rex 
Stout's  famous  detective  characters 
of  Nero  Wolf  e  and  Archie.  The 
packaging  will  be  done  by  the  Fadi- 
man organization. 

The  Fadimans  also  announce  that 
they  will  shortly  be  ready  to  bring 
back  their  famous  First  Piano  Quar- 
tet to  radio,  television,  records,  and 
concerts. 


Cited  By  Magazine 

Lufkin,  Tex.  —  Vice-President  of 
the  Forest  Capital  Broadcasting 
Company  which  owns  and  operates 
KTRE,  E.  L.  Kurth,  Sr.  has  recently 
been  elected  as  the  "South's  most 
outstanding  businessman  of  1949"  by 
the  Dixie  Business  Magazine. 

Husband  &  Wife  Show  Planned 

Pittsburgh,  Pa. — Elaine  Beverley, 
singing  star  of  KDKA's  Brunch 
With  Bill  and  Memory  Time  shows, 
and  her  husband,  Joe  Mann,  radio 
announcer,  are  readying  a  husband 
and  wife  show  for  radio,  television 
and  stage.  They  are  to  be  featured 
in  the  Community  Chest  campaign 
kickoff  at  Syria  Mosque  October  24. 

WCSI-FM  Contracts  With  Auto  Co. 

Columbus,  Indiana — Leppert  Auto 
Supply  Company,  in  conjunction 
with  a  Circle  Piston  promotion,  has 
contracted  for  five  spots  a  day  for 
13  weeks,  over  WCSI-FM.  Contract 
was  completed  by  James  Leppert, 
President  of  the  Leppert  Supply 
Company  and  Graeme  Zimmer,  ra- 
dio director  for  Syndicate  Theaters, 
Inc. 

WTWA  Broadcasts  Games 

Thomson,  Ga.  —  All  9  of  the 
Thomson  High  School  football 
games,  both  home  and  away,  will  be 
broadcast  by  WTWA  and  sponsored 
by  the  Johnson  Motor  Company,  the 
Ford  Dealer  in  Thomson.  Ed  Kobak 
will  do  the  play-by-play  of  these 
games  and  Johnny  Morris  will  be 
the  color  man. 

Thomas  Pres.  of  Advertising  Club 

St.  Louis,  Mo.— C.  L.  (Chet) 
Thomas,  general  manager  of  KXOK 
and  KXOK-FM,  and  president  of 
Transit  Radio,  Inc.,  was  installed  as 
president  of  the  St.  Louis  Advertis- 
ing Club  at  the  regular  weekly 
meeting  of  the  organization  last 
week.  Thomas  succeeded  James  Wil- 
son, vice-president  of  the  DArcy 
Advertising  Company. 

Municipal  Election  Booster 

Hartford,  Conn. — The  new  propor- 
tional representation  municipal  elec- 
tion in  Worcester,  Massachusetts,  is 
receiving  a  boost  from  WDRC.  At 
the  request  of  WTAG,  Worcester, 
WDRC  has  recorded  a  talk  on  the 
progress  of  the  new  Hartford  city 
manager  government  by  former 
Mayor  Mortensen,  who  was  a  prime 
mover  in  the  adoption  of  the  new 
form.  The  platter  has  been  sent  to 
WTAG  for  use  in  the  municipal 
campaign. 

M-G-M  Program  Scheduled 

Washington,  D.  C— The  MGM 
Theater  of  the  Air  will  feature 
Charles  Laughton  in  "Canterville 
Ghost"  from  10  to  11  p.m.,  Sunday, 
Oct.  16,  over  WMAL.  The  new  pro- 
gram is  an  hour-long  drama  featur- 
ing MGM  stars  heard  in  the  roles 
they  created  in  the  movies. 


Musical  Show  In  Debut  On  KDKA 

Pittsburgh,  Pa.  —  "Welcome 
Aboard  the  S.  S.  Duquesne,"  a  new 
half-hour  musical  program  made 
its  bow  over  KDKA  Saturday  even- 
ing, October  15  at  7:30.  The  new 
program  features  Ed  Schaughency 
playing  the  role  of  Captain  Jack, 
w  i  t  n  Marilyn  McCabe,  soprano 
singer,  portraying  the  Captain's 
niece.  Irving  Barnes,  baritone,  plays 
First  Mate  Bill. 

WBRK  Helps  Promote  Contest 

Pittsfield,  Mass.— WBRK  recently 
joined  hands  with  three  other  West- 
ern Massachusetts  radio  stations  to 
help  wtih  the  Mr.  BIF  contest.  The 
contest  was  to  publicize  the  Berk- 
shire Industrial  Farm  and  raise 
money  for  its  fall  campaign.  Voice 
of  Henry  Fonda  was  played  over 
the  air  and  with  certain  clues,  lis- 
teners to  the  program  were  asked 
to  Identify  Mr.  BIF. 


(Continued  from  Page  1) 

chairman  of  the  4-A  board  and  pres- 
ident of  Benton  &  Bowles,  will  speak 
on  the  "Communication  Through 
Advertising"  at  tomorrow  evening's 
meeting. 

This  morning's  speakers  include 
Frederic  R.  Gamble,  4-A  president, 
and  George  Link,  legal  counsel. 
Gertrude  Murphy  and  Bart  Steb- 
bins  will  discuss  Coast  television 
progress. 


Joins  WOR  Sales  Staff 

Larry  Surles,  Jr.,  formerly  an  ac- 
count executive  with  WATV,  New- 
ark, N.  J.,  has  joined  the  WOR, 
New  York,  sales  department  as  ac- 
count executive. 

His  other  previous  associations  in- 
clude John  Blair  &  Co.,  New  York, 
station  representatives;  the  Ameri- 
can Broadcasting  Co.;  WFBR,  Balti- 
more, Md.;  and  the  magazine,  Read- 
ers Digest. 


the  nation's  most 


Fly  United's  DC-6  Mainliner  300"fheHo//ywooc//"and  you 
will  see  why  it  has  won  the  favorof  discriminating  travelers. 

Notice  the  courtesy  and  efficiency  of  United's  hand- 
picked  crew;  relax  over  the  delicious  full-course  meals, 
without  question  the  finest  aloft;  then  discover  the  unex- 
pected extra  services  that  distinguish  this  flight. 

'The  Hollywood"  leaves  at  12  noon  and  arrives  in 
Los  Angeles  at  7:55  p.  m.  Only  one  stop  en  route — at 
Chicago.  Another  onestop  DC-6  Mainliner  300  flight  at 
9  p.  m. 

UNITED  AIR  LINES 


The  National  Daily  Newspaper  of  Commercial   Radio   and  Television 


VOL.  49.  NO.  11 

NEW  YORK,  TUESDAY,  OCTOBER  18,  1949 

TEN  CENTS 

THREE  WEBS  SIGN  ASCAP  TV  CONTRACT 


Divergent  TV  Views 
By  CBS,  (TI  At  FCC 

Washington  Bureau  of  RADIO  DAILY 
Washington  —  With  RCA  on  the 
sidelines,  CBS  and  Color  Television, 
Inc.,  yesterday  presented  differing 
ideas  on  the  relative  merits  of  direct 
view  and  projection  tubes.  For  CTI, 
attorney  Samuel  Burrows  Smith, 
former  RCA  patent  attorney,  main- 
tained that  the  present  CTI  projec- 
tor color  method  is  good  enough  for 
commercial  service,  while  CBS  re- 
search chief  Dr.  Peter  C.  Goldmark 
held  that  the  loss  in  color  quality 
(Continued  on  Page  3) 

Pollster  On  Spot  Tonite 
At  Rutgers  Univ.  Forum 

New  Brunswick,  N.  J. — The  prob- 
lems that  public  opinion  pollsters 
face  will  be  discussed  tonight  by  Dr. 
George  Gallup,  director  of  the 
American  Institute  of  Public  Opin- 
ion, as  guest  speaker  on  the  Rutgers 
University  Forum's  press-radio  con- 
ference at  8: 05  o'clock. 

Gallup,  who  will  be  interviewed 
by  a  panel  of  three  newspaper  and 
radio  men,  is  expected  to  tell  how 
(Continued  on  Page  2 1 

42  Stations  Elected 

To  AP  Membership 

The  Associated  Press  has  announ- 
ced the  election  of  42  more  radio  sta- 
tions to  membership,  raising  to  1,048 
its  total  of  radio  members.  The  ad- 
ded stations  are: 

WLYC,  Williamsport,  Pa.;  WJAR, 
Providence,  R.  I.;  WOPI,  Bristol, 
Tenn.-Va.;  KAMQ,  Amarillo,  Texas; 
KIBL,  Beeville,  Texas;  KPET,  La- 
mesa,  Texas;  KTRH,  Houston,  Texas; 
WDAN,  Danville,  111.;  WABY,  Al- 
(Confinucd  on  Page  3) 


Pioneers  to  Meet 

The  Radio  Pioneers,  an  organi- 
zation of  300  veteran  radio  ex- 
ecutives, artists  and  engineers, 
will  hold  a  luncheon  meeting  to- 
morrow at  the  Hotel  Roosevelt  in 
New  York  City.  The  meeting  will 
discuss  plans  for  a  membership 
drive,  annual  banquet  and  the 
establishment  of  radio  awards, 
according  to  William  Hedges, 
president. 


Back  In  Harness 

Lowell  Thomas,  globetrotting 
CBS  newscaster,  is  a  hard  man 
lo  keep  away  from  a  microphone. 
Returning  Sunday  night  by  air 
from  a  trip  to  Tibet  during  which 
he  suffered  a  broken  thigh  bone 
in  a  fall  from  a  horse,  the  vet- 
eran broadcaster  said  he  would 
resume  his  regular  6:45-7  p.m. 
stint  on  CBS  tonight.  Thomas 
brought  back  with  him  personal 
greetings  from  the  Dalai  Lama 
and  the  Regent  of  Tibet  for 
President  Truman  and  Secretary 
Acheson. 


Mark  Warnow  Dies; 
Veteran  Air  Maestro 


Mark  Warnow,  veteran  musical 
conductor  and  arranger,  died  sud- 
denly of  a  heart  attack  yesterday 
soon  after  being  admitted  to  Poly- 
clinic Hospital  in  New  York. 

Warnow,  conductor  of  NBC's 
'Your  Hit  Parade"  series,  had  re- 
turned to  New  York  early  Sunday 
morning  from  a  weekend  trip  to 
Richmond  for  the  Tobacco  Festival 
celebration.  He  was  taken  ill  the 
following  morning. 

His  radio  career  dated  from  1933, 
(Continued  on  Page  2) 

National  Flower  Week 
Kits  Sent  To  Stations 


The  Society  of  American  Florists 
has  sent  out  radio  kits  consisting  of 
spot  announcements,  program 
scripts,  and  suggested  music  to  all 
stations  in  connection  with  the  fifth 
(Continued  on  Page  2) 


NBC,  CBS,  ABC  In 
For  Blanket  Use 
Expect  DuMont 


5-Year  Agreement 
Of  Society  Music; 
Pact  This  Week 


Private  Broadcasters 
Organizing  In  S,  A. 


Private  broadcasters'  associations 
have  been  established  in  six  South 
American  countries  as  part  of  the 
Inter- American  Association  of 
Broadcasters  (AIR) ,  Goar  Mestre  of 
Cuba,  AIR  president,  and  board 
members  Gilmore  N.  Nunn  of  the 
U.  S.  and  Lorenzo  Balerio  Sicco  of 

(Continued  on  Page  3) 


Gen.  Bradley,  Ed  Murrow 
Address  NARND  Dinner 


Gen.  Omar  N.  Bradley,  permanent 
chairman  of  the  U.  S.  Joint  Chiefs 
of  Staff,  and  Edward  R.  Murrow, 
CBS  news  commentator,  will  speak 
at  the  1949  convention  banquet  of 
the  National  Assn.  of  Radio  News 
Directors,  to  be  held  at  the  Commo- 
(Continued  on  Page  3) 

McCreery  Buys  Control 
-  Of  Coast  Ad  Agency 

West  Coast  Bureau  of  RADIO  DAILY 
Hollywood— Walter  McCreery  has 
bought  the  controlling  interest  in 
the  advertising  firm  of  Smith,  Bull 
&  McCreery,  of  which  he  is  presi- 
dent. 

McCreery  will  move  to  new  quar- 
(Continued  on  Page  3) 


"Mere  Of  The  Year"  Named 
By  Chicago  Conference 


Chicago — Two  radio  administra- 
tors and  educators  were  honored  by 
the  national  advisory  committee  of 
the  School  Broadcast  Conference 
yesterday  when  they  were  voted 
"men  of  the  year"  at  the  opening 
session  of  the  13th  annual  SBC  at 
the  Hotel  Sherman.  The  broadcasters 
are  Kenneth  G.  Bartlett  and  Richard 
B.  Hull. 

In  announcing  the  awards,  George 
Jennings,  director  of  the  Conference, 


said,  "For  the  first  time  in  ten  years 
the  advisory  committee  vote  was 
tied.  Both  Ken  Bartlett  and  Dick 
Hull  have  long  been  leaders  in  edu- 
cational radio.  Under  Bartlett's  lead- 
ership Syracuse  University  has 
made  great  strides  in  the  use  of  ra- 
dio and  television  in  education;  the 
same  may  be  said  for  Iowa  State, 
where  Dick  Hull  is  the  director. 
Despite  heavy  teaching  and  adminis- 
( Continued  on  Page  3) 


After  about  a  year  of  nego- 
tiation, the  American  Society 
of  Composers,  Authors  and 
Publishers  and  three  networks 
—ABC,  CBS  and  NBC— yes- 
terday signed  a  five-year  con- 
tract, retroactive  to  Jan.  1, 
1949,  covering  blanket  use  of 
ASCAP  members'  music  on 
TV.  The  fourth  video  web, 

(Continued  on  Page  7) 

Rural  Radio  Strength 
Stressed  By  Nielsen 

Although  television  is  making  in- 
roads on  radio  listening  in  urban 
areas,  the  vast  majority  of  radio 
homes  are  in  non-urban  areas  and 
therefore  unaffected  by  video  com- 
petition, A.  C.  Nielsen  declared  this 
week  in  announcing  a  new  Nielsen 
service,  "Homes-Using-Television." 

Underlining  the  growing  rivalry 
between  his  firm  and  C.  E.  Hooper, 
Nielsen  said:  "The  only  nation-wide 
(Continued  on  Page  2) 

Clete  Roberts  To  Cover 
Oahu  'Invasion'  for  KFWB 


West  Coast  Bureau  of  RADIO  DAILY 
Hollywood  —  Clete  Roberts,  ace 
newscaster  for  KFWB  who  has  cov- 
ered the  war  in  Europe  and  the  Pa- 
cific, the  Bikini  A-bomb  explosion, 
and  many  other  top  news  stories, 
leaves  this  week  for  Hawaii  to  cover 
(Continued  on  Page  2) 


Testimonial 

Wilmington,  Del. — Add  radio's 
selling  power:  WTUX  got  the 
following  note  from  Gordy  &  Son 
Co..  local  builders — "We  have 
sold  350  homes.  .  .  .  Four  out  of 
every  five  (sales)  were  directly 
traceable  to  radio  advertising  on 
Station  WTUX.  We  feel  that.  .  .  . 
this  has  been  the  biggest  selling 
job  ever  done  in  real  estate  in 
Delaware.  .  .  ." 


2 


RADIO  DAILY 


Tuesday.  October  18,  1949 


Vol.  49,  No.  11      Tues.,  Oct.  18,  1949  lOCts. 


JOHN  W.  ALICOATE     :     :  Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN   KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicoate, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily, 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Cable  address:  Radaily,  New  York. 


WEST  COAST  OFFICES 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older,  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
360  No.  Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
193  7,  at  the  postoffice  at  New  York,  N.  Y., 
•>nuer  the  act  of  March  3,  1879. 


FINANCIAL 


=  (October  17)  = 

NEW  YORK  STOCK  EXCHANGE 

High  Low  Close  Chg. 

ABC   7%  -7%  7%   

Admiral  Corp.  28%  275/8  28 1/4  —  % 

Am.  Tel.  &  Tel.  143%4  143'/4  1433/4   

CBS  A  23  22%  23      —  I's 

CBS  B  22%  22V4  22%   

Philco    31%  30 '/2  31      —  % 

Philco  Pfd.  81 1/2  81 1/2  81 1/2  —  % 

RCA  Common  1 25/8.    12V4  12%   

RCA  First  Pfd.  72V4  72  723/4  +  % 

Stewart-Warner  12'/2  12%  12%  —  V4 

Westinghouse   28%  27%  28      —  1/2 

Westinghouse  Pfd.  99%  98  99'/,  +  % 

Zenith  Radio    28%  28%  28%   

NEW  YORK  CURB  EXCHANGE 
Hazeltine  Corp.         13%    13        13      —  % 
Nat.  Union  Radio         2%      2%  2%   

OVER  THE  COUNTER 

Bid  Asked 

Du  Mont  Lab   13%  14% 

Stromberg-Carlson    12%  13% 

WJR  (Detroit)    7  7% 

Clete  Roberts  To  Cover 
Oahu  'Invasion'  for  KFWB 

(Continued  from  Page  1 ) 

operation  "Miki,"  a  mock  invasion 
of  Oahu  Island  by  the  enemy. 

Roberts'  accounts  of  the  exercise 
will  be  recorded  in  the  islands  and 
flown  back  to  the  mainland  daily 
for  airing  over  KFWB. 


AD  AGENCY 
RADIO  —  TV  PACKAGE  PRODUCERS 

Immediately  available  as  Rodio-TV  pro- 
duction assistant  and/or  Man  Friday  to 
busy  Radio-TV  producer.  Four  years  similar 
experience  with  top  N  Y  agency.  Write 
RADIO  DAILY,  Box  277,  1501  Broadway, 
N.  Y.  C. 


Pollster  On  Spot  Tonite 
At  Rutgers  Univ.  Forum 

(Continued  from  Page  1) 

last  minute  shifts  in  opinion  senti- 
ment affect  political  straw  voting 
results. 

His  questioners  will  be  William 
Michelfelder,  feature  writer  for  the 
New  Brunswick  Sunday  Times; 
Charles  Johnston  of  WJLK,  Asbury 
Park;  and  Leonard  Goldblatt  of  the 
Bergen  Evening  Record. 

Originating  from  New  Brunswick, 
the  broadcast  will  be  heard  over 
stations  WAAT,  Newark,  and  WCTC, 
New  Brunswick. 

Broadcasts  by  transcription  will 
be  heard  Wednesday  at  4:30  p.m. 
over  WDHN-FM,  New  Brunswick; 
Thursday  at  2:45  p.m.  over  WBAB 
and  WBAB-FM,  Atlantic  City;  Sat- 
urday at  12:30  p.m.  over  WTTM, 
Trenton;  Tuesday,  October  25,  at 
7:30  p.m.  over  WSNJ  and  WSNJ- 
FM,  Bridgeton;  Saturday,  October 
29,  at  12  noon  over  WTNJ,  Trenton; 
and  Tuesday,  November  8,  at  9: 30 
p.m.  over  WJLK-FM,  Asbury  Park. 


Mark  Warnow  Dies, 

Veteran  Radio  Maestro 


(Continued  from  Page  1) 

when  he  was  hired  by  CBS  as  a  staff 
conductor.  He  had  made  his  debut 
as  a  concert  violinist  at  a  Town  Hall 
recital  in  1924,  and  was  associated 
with  such  Broadway  musical  suc- 
cesses as  the  Music  Box  Revue,  "Ap- 
ple Blossoms,"  and  one  edition  of 
the  Ziegfeld  "Follies."  As  a  radio 
conductor  and  arranger  he  worked 
on  the  Westinghouse  show,  the 
"March  of  Time,"  and  "We,  the 
People,"  among  others. 

Wainow  was  born  in  Russia  in 
1902,  and  was  brought  to  the  U.  S. 
in  1907.  His  second  marriage,  to 
Helen  McGowan,  ended  in  divorce 
in  1948.  There  were  three  children 
by  his  first  marriage  and  two  by  his 
second.  He  also  leaves  a  younger 
brother,  Raymond  Scott,  the  musi- 
cian and  composer. 


Rural  Radio  Strength 

Stressed  By  Nielsen 

(Continued  from  Page  1) 

radio  program  rating  service  other 
than  Nielsen  Radio  Index  is  limited 
to  telephone  homes  in  urban  areas. 
Therefore,  it  measures  the  Radio  vs. 
TV  battle  only  in  that  small  portion 
of  the  arena  where  TV  is  able  to 
strike.  The  areas  where  radio  is  un- 
touched by  TV  are  wholly  neglected 
— and  these  areas  contain  a  heavy 
majority  of  the  total  homes." 

Nielsen  added  his  belief  that  if 
"misconceptions"  about  the  relative 
size  of  radio  and  TV  audiences  take 
root  at  this  stage  "many  millions  may 
be  wasted  in  advertising,  and  tre- 
mendous damage  may  be  done  to  the 
financial  interests  of  those  who  have 
a  stake  in  radio." 


National  Flower  Week 
Kits  Sent  To  Stations 


(Continued  from  Page  1) 

annual  National  Flower  Week  ob- 
servance, Oct.  30-Nov.  6. 

The  material  is  suitable  for  broad- 
cast either  on  a  sponsored  basis,  in 
conjunction  with  local  florists,  or  as 
non  -  commercial,  public  interest 
material.  The  kit  includes  station- 
break  spots,  one-minute  announce- 
ments, a  15-minute  interview  with  a 
local  florist,  a  long  floral  anecdote, 
and  a  list  of  suitable  Flower  Week 
songs. 


COminG  and  GOMG 


WILLIAM  S.  PALEY,  chairman  of  the  CBS 
directorate,  is  in  Hollywood,  where  he  plans 
to  spend  two  weeks  on  business. 

VERNON  A.  NOLTE,  general  manager  of 
WHIZ,  Zanesville,  Ohio,  was  welcomed  yester- 
day at  the  New  York  offices  of  NBC,  with 
which  the  station  is  affiliated. 

RAMON  BONECHEA,  administrative  assist- 
ant to  the  president  of  the  Inter-American 
Assn.  of  Broadcasters,  has  left  New  York  for 
Montreal,  where  he  will  attend  the  NARBA 
meetings  as  a  member  of  the  delegation 
from  Cuba. 

"TOMMY"  TOMLINSON,  assistant  program 
director  for  the  western  division  of  CBS,  is 
back  at  tiis  Hollywood  headquarters  after 
vacationing  at  La  Jolla,  Cal. 

MAURICE  C.  DREISER,  quizmaster  on  "I 
Challenge  You,"  featured  weekly  over  WEVD, 
is  visiting  Hollywood  and  San  Francisco  in 
conjunction  with  the  syndication  of  the  quiz 
series.  He'll  also  gather  material  for  his 
forthcoming  book,  "How  to  Be  a  Gourmet." 

LUCILLE  SMALL,  Broadway  and  Hollywood 
commentator,  is  back  from  a  four-week  honey- 
moon in  Mexico  and  has  resumed  her  thrice- 
weekly  program,  "Show  Business  Reporter" 
over  WWRL. 

JOHN  SERRAO,  manager  of  network  sales 
service  for  CBS  in  Hollywood,  is  back  in  the 
film  capital  following  a  short  business  trip  to 
San  Francisco. 

WIN  ELLIOTT  and  the  program  personnel 
of  his  "County  Fair"  show  on  CBS,  have  re- 
turned from  Indianapolis,  where  last  Satur- 
day they  broadcost  from  the  Indiana  State 
Fair  Grounds. 


HENRY  GREENFIELD.  Mg.  Director  N.Y.19 


Most  cats  bare  fang  and  claw  to  resist  water.  But  this 
unusual  kitten  really  likes  to  take  a  bath. 

There's  something  unusual,  too,  in  the  Baltimore  radio 
market  and  it  is  Station  W-I-T-H,  the  BIG  independent  with 
the  BIG  audience. 

W-I-T-H  is  unusual  because  it  delivers  so  many  loyal 
listeners  at  such  amazing  low  cost — more  for  fewer  dollars 
than  any  other  station  in  town. 

This  means  you  can  do  BIG  things  with  a  LITTLE  money 
on  W-I-T-H.  So  if  you  want  low-cost  results  from  radio  in 
Baltimore,  get  your  Headley-Reed  man  to  give  you  the  whole 
W-I-T-H  story  today. 


BALTIMORE,  MARYLAND 

Tom  Tinsley,  President  •  Represented  by  Headley-Reed 


Tuesday,  October  18,  1949  3 

RADIO  DAILY 


Private  Broadcasters 
Organizing  In  S.  A. 


(Continued  from  Page  1) 

Uruguay  disclosed  at  a  joint  inter 
view  yesterday  with  Radio  Daily. 

Balerio  Sicco's  "educational"  tour 
of  14  South  American  countries  has 
led  to  the  formation  of  private  radio 
organizations  in  Peru,  Panama 
Costa  Rica,  Nicaragua,  Honduras 
and  El  Salvador,  it  was  revealed. 
In  addition,  "free  radio"  organiza- 
tions have  been  established  in  "sev- 
eral South  American  countries  which 
have  been  subjected  to  outside  in- 
fluences to  take  over  private  radio," 
Mestre  said. 

The  next  AIR  general  assembly 
has  been  set  for  Santiago,  Chile,  in 
February,  1950,  pending  final  appro- 
val from  Chile.  Balerio  Sicco  will 
leave  New  York  next  week  for  San- 
tiago for  the  purpose  of  making  fur- 
ther arrangements. 

At  last  week's  AIR  board  meeting 
at  the  Waldorf-Astoria,  Mestre  was 
authorized  to  study  the  possibility  of 
publishing  a  monthly  Spanish-lan- 
guage magazine  to  be  known  as 
"The  AIR"  for  distribution  through- 
out South  America.  The  planned 
magazine,  which  would  be  published 
in  the  United  States,  would  contain 
all  types  of  general  broadcasting  in- 
formation designed  to  "make  South 
American  radio  people  better  broad- 
casters." Mestre  was  authorized  also 
to  look  into  the  possibility  of  open- 
ing an  AIR  office  in  New  York.  Both 
of  these  plans,  however,  must  await 
final  approval  by  the  next  AIR  gen- 
eral assembly  next  year. 

Both  Nunn  and  Mestre  highly 
commended  the  tour  of  Balerio  Sic- 
co, declaring  that  "his  trip  has 
proven  the  work  of  this  organization 
(the  AIR)  to  be  a  closely  knit  or- 
ganization" whose  first  objective  it 
is  to  foster  and  insure  'free  radio'." 
In  discussing  the  development  of  the 
AIR  as  an  organization  similar  in 
function  to  the  NAB  in  the  United 
States,  Mestre  said:  "We  have 
reaped  the  harvest  with  Mr.  Balerio 
Sicco's  trip.  South  American  broad- 
casters, as  a  result  of  his  trip,  have 
tackled  the  job  of  securing  private 
radio.  .  .  . 

"The  days  when  one  broadcaster 
can  stand  alone  are  passed,"  Mestre 
continued.  "What  happens  in  one 
country  does  effect  what  happens  in 
other  countries." 


Joins  NAB  Staff 

Washington— Vincent  T.  Wasilew- 
ski  has  joined  the  legal  department 
of  the  National  Assn.  of  Broadcast- 
ers. A  recent  graduate  of  the  Uni- 
versity of  Illinois,  he  will  assist  Don 
Petty,  general  counsel. 


Direct  View  vs.  Projection 
Argued  By  CTI,  Goldmark 


Executive  Secretary 

Capable  assistant  to  busy  executive  in 
recording  field.  Fully  experienced  in 
all  phases  of  phonograph  and  trans- 
cription recording  business.  Specialized 
knowledge  of  music  copyrights.  Write 
Box  278,  Radio  Daily,  1501  Broadway, 
New  York  City. 


(Continued 

and  picture  fidelity,  as  well  as  the 
increased  cost,  rule  out  the  projec- 
tion method  for  the  general  public. 

Smith  said  the  CTI  system  can 
work  with  direct-view  tubes  now  in 
the  development  stage — saying  he 
believes  the  RCA  tube  or  the  tube 
of  Dr.  Charles  Willard  Geer  might 
do,  as  well  as  the  tube  CTI  is  work- 
ing on.  None  of  these  tubes  is  now 
ready,  however,  and  there  is  no 
definite  indication  when  one  will  be. 

Dr.  Goldmark  said  CBS  is  antici- 
pating that  the  vast  majority  of 
present  set  owners  will  want  to  con- 
vert to  color  or  buy  new  sets  as 
soon  as  it  learns  color  is  available 
in  TV.  Asked  about  possible  im- 
provements in  the  CBS  system, 
Goldmark  said  there  may  be  im- 
portant improvements,  but  that  he 
is  not  willing  to  dream  publicly 
about  them. 

"If  I  were  to  dream  here,"  he  said 
in  reply  to  questions  by  Commis- 
sioner Frieda  B.  Hennock,  "then  I 
would  not  be  far  apart  from  other 
parties  who  have  appeared  here."  He 
insisted  that  so  far  as  the  public  is 
concerned,  a  405-line  color  picture  is 
absolutely  satisfactory,  and  that 
"anyone  who  sees  it  likes  it  better" 
than  the  525-line  black  and  white 
pix.  When  Miss  Hennock  asked 
about  the  man  who  must  get  in 
black  and  white  the  405-line  picture 
from  a  CBS  color  transmission, 
when  he  has  been  accustomed  to  a 
525-line  black  and  white  signal,  Dr. 
Goldmark  said  that  when  people 
know  they  can  get  color  they  will 
at  once  consider  their  present  sets 
obsolete. 

But  he  insisted  that  CBS  has  not 
'written  off"  the  present  sets;  "we 
have  shown  how  these  sets  can  be 
converted." 

Miss  Hennock  asked,  "suppose  he 
doesn  t  want  to  spend  anything,  but 


from  Page  1) 

just  wants  black  and  white  televi- 
sion?" 

Goldmark  said  he  thought  she  was 
underrating  the  "value  and  the 
magic  of  color" — that  she  was  being 
"unrealistic."  He  added  that  if  the 
Commission  gives  the  go-ahead  sig- 
nal now,  it  will  mean  a  tremendous 
spurt  in  the  development  of  import- 
ant improvements  to  the  system. 

He  insisted,  however,  that  the  pro- 
jection system  will  never  be  as  good 
as  the  direct-view  color  picture — a 
contention  with  which  RCA  experts 
have  taken  issue. 

Smith  said  CTI  converters  might 
be  made  available  from  $60  to  $75, 
but  that  set-owners  could  pick  up 
the  CTI-type  signals  in  black  and 
white  with  no  new  equipment.  CTI 
is  known  not  to  be  enthusiastic 
about  converters,  however,  and  is 
interested  in  the  possibility  of  man- 
ufacturing sets. 

Pressed  by  Miss  Hennock  to  indi- 
cate how  soon  the  CTI  system  could 
be  made  ready  commercially.  Smith 
begged  off  on  the  ground  that  he  is 
not  a  production  man. 

Coior-TV  notwithstanding,  black 
and  white  will  always  be  with  us, 
Smith  predicted.  He  said  the  greater 
cost  of  color  transmission,  to  the 
public,  to  the  broadcaster  and  to  the 
advertiser  will  mean  a  dual  TV  sys- 
tem. Not  only  are  receivers  and 
transmitters  to  be  more  expensive, 
he  said,  but  other  studio  equipment 
will  go  higher — for  instance  air  con- 
ditioning made  necessary  by  the 
heat  resulting  from  the  vastly  more 
powerful  lighting  required  for 
shooting  scenes  in  color. 

Smith  damaged  his  effectiveness 
by  depreciating  the  CBS  system  on 
the  basis  of  inaccurate  information. 
Goldmark  was  on  hand  to  correct 
him  in  unmistakable  fashion  on  im- 
portant technical  points. 


42  Stations  Elected 

To  AP  Membership 

(Continued  from  Page  1) 

bany,  N.  Y.;  WENY,  Elmira,  N.  Y.; 
WHDL,  Olean,  N.  Y.;  WPNF,  Bre- 
vard, N.  C;  KCLE,  Cleburne,  Texas; 
KPRS,  Olathe,  Kansas;  WMTC,  Van- 
cleve,  Ky.;  WPKE, 'Pikeville,  Ky.; 
WPKY,  Princeton,  Ky.;  WJBW,  New 
Orleans,  La.;  WGRO,  Bay  City, 
Mich.;  WTVB,  Coldwater,  Mich.; 
WHDF,  Houghton,  Mich.;  WCEN, 
Mt.  Pleasant,  Mich.;  WSGW,  Sagi- 
naw, Mich.;  WFDR,  New  York,  N.  Y.; 
WTVN,  Columbus,  O.;  WCUO, 
Cleveland,  O.;  WOHI,  East  Liver- 
pool, O.;  WMAN,  Mansfield,  O.; 
KOME,  Tulsa,  Okla.;  KERG,  Eugene, 
Oregon;  WFMH,  Cullman,  Ala.; 
KVMA,  Magnolia,  Ark.;  KOSE,  Os- 
ceola, Ark.;  KBRS,  Springdale,  Ark.; 
KIBE,  Pala  Alto,  Cal.;  KLZ,  Denver; 
KRPO,  San  Jose;  WPCF,  Panama 
City,  Fla.;  WRLD,  West  Point,  Ga.; 
WGGH,  Marion;  WIBC,  Indianapolis, 
Ind.;  WWCA,  Gary,  Ind. 


McCreery  Buys  Control 
Of  Coast  Ad  Agency 

(Continued  from  Page  II 

ters  at  9344  Wilshire  Blvd.,  Beverly 
Hills.  Frank  Bull  and  V.  R.  Smith 
will  remain  in  their  present  Holly- 
wood offices  and,  while  continuing 
to  hold  stock  in  the  parent  corpora- 
tion, will  operate  under  the  name  of 
Smith  &  Bull.  A  change  in  the  cor- 
porate name  of  Smith.  Bull  &  Mc- 
creery  is  anticipated,  to  minimize 
confusion. 

Key  executives  of  the  original 
firm,  including  E  a  r  1  e  Dumont, 
Charles  Ganz,  Robert  Svensson, 
Richard  Berggren,  E.  A.  Tischler, 
and  Al  Essig,  will  join  McCreery  at 
the  new  address. 


Trout  18  Years  An  Analyst 

NBC  newscaster  Robert  Trout,  on 
WNBC's  11  p.m.  Shell  Oil  Co.  news 
program,  Oct.  16,  celebrated  his  18th 
anniversary  as  a  radio  news  an- 
nouncer. 


'Men  of  The  Year' 
Named  By  SBC 


(Continued  from  Page  1) 

trative  loads  both  have  given  gener- 
ously of  their  time  and  energy  to 
further  educational  radio  and  televi- 
sion, not  only  within  their  respective 
areas,  but  nationally  as  well." 

Bartlett  is  dean  of  university  col- 
lege at  Syracuse  University,  Syra- 
cuse, New  York;  chairman  of  the 
educational  committee  for  Televi- 
sion Broadcasters  Association  and 
chairman  of  the  committee  to  set 
standards  for  the  college  teaching 
of  radio.  Hull  is  director  of  radio 
for  Iowa  State  College  at  Ames; 
manager  of  station  WOI;  and  presi- 
dent of  the  National  Association  of 
Educational  Broadcasters. 

Expect  Attendance  Mark 

With  over  1,000  advance  registra- 
tions it  is  expected  that  attendance 
at  the  three-day  educational  radio 
conference  will  exceed  last  year's 
figure  of  1,800.  The  meetings  will 
continue  throughout  Thursday  and 
the  sessions  will  consider  all  angles 
of  educational  radio  station  opera- 
tion, programming,  and  the  use  of 
radio  in  the  classroom.  Panel  dis- 
cussions on  FM  and  television  are 
also  included  on  the  agenda. 


Gen.  Bradley,  Ed  Murrow 
Address  NARND  Dinner 


(Continued  from  Page  1) 

dore  Hotel,  New  York,  on  Nov.  12. 

Jack  Shelley,  of  WHO,  Des  Moines, 
convention  program  chairman,  said 
that  at  least  one  network  is  planning 
to  record  a  question-and-answer 
session  after  Bradley's  formal  ad- 
dress for  possible  re-broadcast.  Pre- 
liminary convention  activities  begin 
on  Thursday,  Nov.  10,  with  special 
tours  to  United  Nations  headquar- 
ters. 

During  the  convention  proper, 
Nov.  11-13,  speakers  will  include 
Justin  Miller,  NAB  president;  Elmer 
Davis,  ABC  news  analyst;  Erwin  S. 
Canham.  editor  of  the  Christian  Sci- 
ence Monitor;  Benjamin  Cohen  of 
the  UN,  and  Charles  Hull  Wolfe,  ra- 
dio and  television  copy  chief  for 
McCann-Erickson. 


Wedding  Bells 

Rita  Cahill.  assistant  to  John  L. 
Clark  of  Transamerican  Broadcast- 
ing and  Television  Corporation  was 
married  to  Lawrence  S.  Tobias,  sales 
engineer  for  the  International  Paper 
Company  on  Saturday.  October  15. 
The  couple  are  now  honeymooning 
in  New  England  and  upon  their  re- 
turn will  make  their  home  in  Jack- 
son Heights.  N.  Y. 


School  Broadcast 
Equipment 

FM  Transmitters 
Magnecord  Tape  Recorders 

MILLS  RECORDING  CO. 

161   N.  Michigan  Ave.      Chicago,  III. 
(See  our  exhibit  at  the  Sherman) 


ARE  YOU  DELIVERING 
WHERE  IT  COUNTS 
ON  THE  PACIFIC  COAST? 


Wherever  your  important  markets  are  on  the  Pacific 
Coast,  Don  Lee  can  be  depended  upon  to  deliver  the  goods  .  . .  because  Don  Lee,  and  only  Don  Lee, 
has  a  local  network  station  in  all  of  45  important  markets.  Only  Don  Lee  can  sell  your  product  to  these 
14  million  people  where  they  live  and  spend  their  15/2  billion  dollars  a  year. 

Pacific  Coast  radio  is  different  because  of  the  Coast's  rugged  terrain.  Mountains  (many  over  14,000 
feet  high)  surround  nearly  every  important  market  and  make  long-range  broadcasting  difficult  and 
unreliable.  A  great  many  local  network  stations  are  necessary  to  reach  the  people  where  they  live 
and  where  they  spend  their  money.  This  is  Don  Lee  coverage! 

Only  Don  Lee  has  enough  stations  (45)  to  broadcast  your  message  from  within  the  Coast's  45  im- 
portant sales  markets.  No  other  Pacific  Coast  network  has  even  half  as  many  stations  as  Don  Lee. 

Advertisers  who  know  the  Pacific  Coast  know  that  long-range  broadcasting  is  not  reliable  in  many 

lewis  allen  weiss,  Chairman  of  the  Board  •  willet  h.  brown,  President  •  ward  d.  ingrim,  Vice-President  in  Charge  of  Sales 
131 3  north  vine  street,  Hollywood  28,  California  •  Represented  Nationally  by  john  blair  &  company 


Of  45  Major  Pacific  Coast  Cities 


of  the  important  markets.  That's  why  Don  Lee  regularly  broadcasts  as  many  (often  more)  regionally- 
sponsored  programs  as  the  other  three  networks  combined. 

When  you  want  to  sell  all  of  the  important  markets  on  the  Pacific  Coast,  use  the  only  network 
especially  designed  for  the  Pacific  Coast:  DON  LEE. 

Don  Lee  Stations  on  Parade:  KXOA  — SACRAMENTO,  CALIFORNIA 

Sacramento  County  alone  has  a  population  of  256,400.  Its  natural  trading  area  (45  mile  radius)  has  an  estimated 
population  of  500,000.  Comprehensive  surveys  show  that  throughout  this  area,  radio  listening  is  confined  almost  en- 
tirely to  Sacramento's  local  stations.  KXOA's  clear  signal  on  1,000  watts  gives  you  positive  assurance  of  merchandis- 
ing coverage  "from  within"  this  important  market,  whose  metropolitan  county  area  ranks  9th  highest  in  retail  sales 
on  the  Pacific  Coast  — 67th  in  the  nation.  When  you  buy  Don  Lee,  you  dominate  the  whole  Pacific  Coast  through 
local  coverage  from  within  45  important  markets  — where  the  people  live,  where  they  spend  their  money. 

The  Nation's  Greatest  Regional  Network 


=RADIO  DAILY: 


Tuesday.  October  18.  1949 


CHICAGO 


By  HAL  TATE 

THOMAS  MITCHELL,  well  known 
actor  currently  appearing  in  Chi- 
cago as  the  ill-fated  Willy  Loman  in 
Arthur  Miller's  Pulitzer  Prize  play, 
"Death  of  a  Salesman,"  was  the  spe- 
cial guest  on  the  Quiz  Kids  program 
Sunday,  October  9. 

Jo  Stafford  entrained  for  New 
York  after  her  successful  two-week 
engagement  at  the  Chicago  Theater. 
She  will  return  to  Chicago  within  a 
few  weeks  to  rehearse  her  new  Cap- 
ital Concert  Caravan  in  which  she 
will  star  with  Paul  Weston,  the 
Starlighters,  and  Red  Ingle.  The 
first  concert  will  be  at  Notre  Dame 
in  about  a  month. 

Eddie  Cantor  turned  in  a  sensa- 
tional job  at  the  Coliseum  where  he 
starred  in  the  2nd  Annual  National 
Television  and  Electrical  Living 
Show. 

Is  WOR  planning  to  close  their 
Chicago  office?  At  least,  John  Shel- 
ton  is  resigning  as  manager  of  the 
New  York  station's  Chicago  office  in 
the  Tribune  Tower. 

Tutti  Camarata,  musical  director 
of  London  Records,  flew  in  to  record 
two  songs  with  Charlie  Spivak.  The 
records  were  cut  at  the  local  Uni- 
versal Recording  Studios  with  Uni- 
versal prexy  Bill  Putman  at  the  en- 
gineering controls.  Spivak  is  cur- 
rently on  a  one-nighter  tour. 

Skee  Wolff,  WBBM  Writer  and 
producer,  will  conduct  advanced 
classes  in  radio  acting  and  announ- 
cing, in  connection  with  Northwest- 
ern University,  at  the  studios  each 
Tuesday  and  Wednesday  evening, 
beginning  Sept.  21.  Wolff  becomes  a 
member  of  the  university  faculty, 
in  line  with  a  policy  worked  out 
between  the  school  and  WBBM  to 
use  professional  people  as  instruc- 
tors. Enrollment  will  consist  of  two 
groups  of  20  to  30  students  each. 

Gwen  Griffen,  of  the  MBS  Central 
Division  Sales  Service  office,  was 
recently  elected  to  the  distinctive 
post  of  president  of  the  Northwest- 
ern University  downtown  campus 
drama  club. 


JUST  $150.00  BUYS  YOU 


America's  Best 
1  MINUTE-CUSTOM-MADE 

TELEVISION 
FILM  COMMERCIAL 


COMPLETE  PRODUCTION  INCLUDES 
Animated  Effects  •  Tricky  Titles 
Offscreen  Voice  &  Music 
WRITE  OR  PHONE 


FILMACK  TRAILER  CO. 

1327  S.  Wabash  Chicago  5,  III. 

HA  rrison  7-3  395 


California  Commentary. . . 

•  •  •  Opening  Hooper  rating  of  Lux  Radio  Theater  has  the 
agency  lads  in  a  highly  optimistic  mood.  They're  looking  for  high  ratings 
this  season  and  have  their  fingers  crossed  hoping  this  will  jolt  sponsors 

loose  from  additional  funds  for  radio  purposes 
HollyWOOd    rather  than  television.  ...  Jo  Stafford,  who  has  been 

taking  a  prominent  role  in  Heart  Week  activities  for 
the  past  two  years,  was  named  H'wood  campaign  chairman  for  the 
1950  Heart  Week  opening  Feb.  14th.  .  .  .  "Date  With  Judy"  returns  to 
the  ABC  web  Nov.  10th  with  Louise  Erickson  in  the  title  role.  .  .  .  Word 
is  around  that  CBS  is  casting  fond  glances  at  Geo.  Jessel  and  Lena 
Korne  and  would  like  each  to  head  up  a  TV  series.  .  .  .  Jack  Benny 
went  into  the  hospital  right  after  his  Sunday  broadcast  for  a  minor 
operation  for  sinus.  He's  due  to  check  out  tomorrow.  .  .  .  Benny,  mean- 
while, has  been  penned  in  for  an  engagement  at  the  Palladium  in  Lon- 
don next  summer  followed  by  a  tour  of  the  provinces.  .  .  .  Chas.  Bulotti, 
Jr.,  has  been  named  production  director  of  KTTV,  Times-CBS  television 
station.  .  .  .  Watch  for  a  national  mag.  article  on  guided  missiles  written 
by  KFWB  newscaster  Clete  Roberts,  who  picked  up  sensational  infor- 
mation on  the  subject  during  his  recent  inspection  of  the  White  Sands 
plant.  .  .  .  Ken  Hanson,  formerly  with  Y  &  R  and  Sam  Jaffee.  has  joined 
Harry  Koplan's  production  staff  on  CBS'  "Meet  the  Missus." 

•  •  •  The  Columbia  Pacific  Network's  "Meet  the  Missus" 
series  will  continue  to  emanate  from  the  Earl  Carroll  Theater- 
Restaurant  despite  the  fact  that  the  Sunset  Blvd.  nite  spot  re- 
cently shuttered.  .  .  .  Ethel  Merman  returns  to  the  air  in  new 
time  spot — Mondays  at  7:30  p.m.,  starting  on  the  24th  after  a 
six-week  vacation.  Program  was  formerly  aired  Sundays.  .  .  . 
Producer  Sterling  Tracy,  of  CBS,  has  selected  Frank  Graham 
to  play  the  title  role  in  the  new  whodunit,  "Jeff  Regan."  60  of 
Hollywood's  top  actors  were  auditioned  for  the  role.  .  .  .  Jack 
McCoy's  emcee  work  on  "H'wood  Calling"  creating  lots  of  com- 
ment, all  favorable.  .  .  .  Man  responsible  for  those  program  ideas 
on  the  Groucho  Marx  program  is  Bernie  Smith,  a  former  Los 
Angeles  radio  editor.  .  .  .  Jack  Carson  hasn't  forgotten  the  "for- 
gotten man."  The  comic  will  play  36  veterans  hospitals  in  six  days 
on  his  current  swing  through  California,  Idaho,  Utah  and  Oregon, 
taking  along  a  cast  of  ten  H'wood  personalities.  .  .  .  Bob  Ecton 
writing  tunes  for  a  new  show  which  Estelle  Taylor  will  launch 
for  TV.  .  .  .  Hope  Emerson's  tome  will  be  titled  "Second  Hand 
Information." 

"fr        #        #  "ft 

•  •  •  A  galaxy  of  radio  network  stars,  including  Eddie  Cantor. 
Bing  Crosby,  Bob  Hope,  lack  Benny,  J.  Durante  and  Dinah  Shore,  will 
unite  their  talents  in  a  broadcast  over  NBC  Oct.  28th  in  honor  of  the 
N.  Y.  Foundling  Home's  100th  ann'y.  .  .  .  MCA  lining  up  a  series  of 
concerts  for  Dick  Haymes  to  be  staged  on  weekends  this  winter  along 
the  Pacific  Coast.  .  .  .  Jackie  Gleason's  new  nitery  routines  are  being 
scripted  by  Jerry  Seelen  and  Cy  Miller.  .  .  .  Connie  Haines,  now  in 
H'wood  for  her  singing  role  in  MGM's  "Duchess  of  Idaho,"  will  guest 
twice  more  on  the  Vaughn  Monroe  series  over  CBS.  .  .  .  Don  Wilson 
celebrating  his  25th  year  in  radio  and  his  20th  as  an  announcer  this 
month.  .  .  .  Mel  Blanc's  fan  mail  has  increased  to  over  500  letters  a 
week  as  a  result  of  the  running  gag  on  the  J.  Benny  program  in  which 
Mel  is  attempting  to  get  a  job  on  the  show.  .  .  .  United  Productions  of 
America  completes  another  TV  film  for  Ford  Motor  Co.  this  week.  .  .  . 
Mary  and  Harry  Hickox,  originators  of  one  of  L.  A.'s  most  popular 
kiddie  stanzas,  "Jump  Jump,"  are  on  the  verge  of  gathering  in  a  na- 
tional sponsor  who  would  put  their  program  on  a  full  network. 


new  Business 


WGN-TV,  Chicago:  The  Peter 
Hand  Brewery  Company,  Chicago, 
for  Meister  Brau,  sponsored  the 
15-minute  preview  period  preceding 
the  WGN-TV  telecast  of  the  1949 
World  Series  games  beginning  Oct. 
5.  Batten,  Barton,  Durstine  & 
Osborn,  Chicago,  was  the  agency  in 
charge. 

Erie  Clothing  Company,  through 
the  Gourfain-Cobb  agency  here,  also 
sponsored  a  one-minute  film  an- 
nouncement immediately  preceding 
and  following  all  WGN-TV  telecasts 
of  the  1949  World  Series  games  be- 
ginning October  5.  Community  Fur- 
niture &  Appliance  Company,  Chi- 
cago, has  contracted  for  a  one- 
minute  announcement  immediately 
preceding  the  WGN-TV  telecast  of 
"Club  Kickoff"  and  the  collegiate 
football  schedule  on  Saturdays. 
Jerome  Reese,  Chicago,  is  the 
agency.  Golden'rod  Ice  Cream  Co., 
Chicago,  is  renewing  five  weekly 
film  spot  announcements  on  WGN- 
TV  from  November  7  for  26  weeks. 
Goodkind,  Joice  and  Morgan,  Chi- 
cago, handles  the  account.  Stude- 
baker  Sales  of  Chicago  has  signed 
a  contract  for  a  one-minute  film 
announcement  on  WGN-TV  starting 
September  30  and  continuing  for 
7  weeks.  Roche,  Williams  &  Cleary, 
Inc.,  Chicago,  is  the  agency  for 
Studebaker. 


WCBS,  New  York:  Vick  Chemical 
Co.,  through  Mo'rse  International, 
has  bought  three  participations 
weekly  on  Margaret  Arlen's  pro- 
gram, for  13  weeks  starting  Oct.  18. 
Madison  Square  Garden  Corp.,  for 
the  Rodeo,  purchased  three  parti- 
cipations on  Jack  Sterling's  morning 
program  each  week  through  Sept. 
30,  and  station  breaks  through  Oct. 
1.  Agency:  Deglin-Wood,  Inc.  Unit- 
ed Florist  Trades,  Inc.,  through 
Ruthrauff  &  Ryan  has  bought  night- 
time station  breaks  for  eight  weeks 
through  Oct.  30,  which  marks  the 
start  of  National  Flower  Week. 


NEE D  RECORDING 
TAPE  IN  A  HURRY? 


For  emergency  use,  we  will 
rush-ship  (by  Air  If  outside 
N.  Y.  area)  up  to  20  reels 
from  ouf  New  York  stock 
prices  listed  for  such  quantity 


CALL 
OR  WRITE 


today  for  complete 
Recording  Tape  price 
list  and  a  Free  supply  of 
Program  Identification 
Labels. 


AUDIO  &  VIDEO  PRODUCTS  CORP. 

1  6  5  0  BROADWAY,  N.  Y.  1 9r  N.  Y. 


Section  of  RADIO  DAILY.  Tuesday.  October  18,  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


-  THREE  NETS  SIGN  ASCAP  CONTRACT 


TELE  TOPICS 


I  N  THE  new,  half-hour  version  of  "Sup- 
'  per  Club,"  which  bowed  on  NBC 
Sunday,  Chesterfield  and  the  Newell- 
Emmett  agency  have  tried  to  duplicate 
the  informality,  warmth  and  charm  of 
their  highly  successful  Arthur  Godfrey 
show  on  CBS.  That  they  failed  to  achieve 
this  goal  should  be  no  reflection  on  Perry 
Como  and  the  others  on  "Supper  Club." 
It's  just  that  Godfrey's  presence  in  front 
of  the  cameras  cannot  be  matched.  Como 
is  good,  but  he'll  need  more  help  than  he 
received  on  the  opener.  .  .  .  The  music, 
supplied  by  Como,  the  Fontane  Sisters  and 
Mitch  Ayres'  ork,  was  fine,  but  the  show 
lacked  action  and  was  weak  visually.  A 
brief  appearance  by  Milton  Berle  was 
more  Texaco  commercial  than  entertain- 
ment, and  a  series  of  tableaux  worked 
into  a  comedy  bit  about  a  song  plugger 
was  only  fair.  Closing  the  Sabbath  show 
with  a  hymn  was  most  welcome,  but  we 
thought  the  accompanying  window  dressing 
was  maudlin  and  unnecessary. 

• 

CBS  says  that  the  folding  of  Ken 
Murray's  "Blackouts"  on  Broadway  will 
not  affect  the  web's  plans  to  star  Murray 
in  a  series.  Meanwhile,  Murray  is  getting 
a  cool  $2750  per  week  from  the  web  for 
doing  nothing,  but  CBS  will  not  put  the 
show,  budgeted  at  around  15  G's,  on  the 
air  until  a  bankroller  is  found.  .  .  .  Lever 
Brothers  has  signed  Schwerin  to  test  nine 
recorded  installments  of  "The  Clock"  be- 
fore the  end  of  the  year.  Program  and 
commercials  will  be  tested  with  reports 
to  go  to  the  three  agencies  on  the  show, 
FC&B,  JWT  and  R&R.  .  .  .  ABC  has 
acquired  exclusive  sales  rights  to  the 
Three  Stooges  for  TV  and  has  recorded  a 
30-minute  audition  directed  by  Phil  Berle, 
Milton's  brother. 

• 

A  NEW  gimmick  in  time  sales  is  being 
**  used  by  WAAM,  Baltimore.  Salesmen 
calling  on  local  accounts  carry  portable, 
Motorola  seven-inch  receivers  to  show 
prospects  the  station's  afternoon  program- 
ming. Station  officials  say  the  technique 
is  paying  off  in  contracts.  .  .  .  One  of 
the  best  audience  promotion  pieces  we've 
seen  is  a  9  by  12  inch  photogravure  book- 
let by  WBKB,  Chicago.  Besides  plugging 
local  and  network  talent  and  shows,  book 
takes  viewers  behind  the  scenes,  shows 
them  how  TV  works  and  introduces  them 
to  execs  and  staffers.  .  .  .  American  Mu- 
seum of  Natural  History  is  cooperating 
with  Wm.  Morris  and  Monte  Proser  on  a 
new  moppets  series  titled  "Junior  Ex- 
plorers." .  .  .  Someone  should  wise  up  the 
WDTV  flackery  about  news.  Yesterday 
this  department  received  from  the  Pitts- 
burgh station  the  hot  news  that  Dr.  Du- 
Mont  received  an  honorary  degree  from 
B'klyn  Poly  on  June  15.  To  top  it  off, 
the  July  issue  of  Tele-Tech  was  listed  as 
source  for  the  story — the  station  is  owned 
by  DuMont. 


Zworykin  Reveals 
Super-Sensitive  Tube 


West  Coast  Bureau  of  RADIO  DAILY 

Hollywood  —  Laboratory  develop- 
ment of  a  new  pickup  tube  with  the 
sensitivity  of  the  human  eye  was 
disclosed  here  at  the  weekend  by 
Dr.  Vladimir  K.  Zworykin,  vice- 
president  of  RCA  Laboratories. 

Speaking  before  the  Society  of 
Motion  Picture  Engineers,  Zworykin 
said  the  new  tube,  named  the  photi- 
con,  would  permit  elimination  of 
previously  required  multipliers  and 
make  possible  construction  of  sim- 
pler and  smaller  tubes  and  cameras. 
The  greater  sensitivity  of  newer 
tubes,  such  as  the  photicon,  makes 
them  eminently  suitable  for  color, 
he  added. 

Tele  will  find  usefulness  to  man- 
kind far  beyond  the  entertainment 
service  it  provides  as  the  result  of 
the  development  of  new  supersensi- 
tive tubes  and  smaller,  more  com- 
pact camera  equipment,  he  said. 

In  amplifying  his  prepared  talk, 
he  declared  that  TV  was  only  on  the 
threshold  of  the  greater  good  it  can 
serve  mankind  in  every  walk  of  life. 
He  envisioned  practical  applications 
in  science,  education,  surgery,  and 
industry. 

Video  techniques,  he  pointed  out, 
can  be  applied  to  great  advantage  in 
the  scientific  field,  in  particular.  In 
astronomy,  he  said,  an  obvious  use 
is  to  let  the  camera  substitute  for 
the  observer  at  the  eyepiece  of  the 
telescope,  making  possible  remote 
control  of  the  instrument  with  a 
minimum  of  disturbances. 


NBC  Plans  Revival 
Of  'Broadway  Revue' 


"Broadway  Revue,"  top-flight  re- 
vue sponsored  on  NBC  and  DuMont 
last  season  by  Admiral,  will  be  in- 
corporated in  NBC's  upcoming 
three-hour  "Saturday  Night"  pro- 
gram, it  was  announced  yesterday 
by  S.  L.  Weaver,  web  veepee  in 
charge  of  tele. 

"Broadway  Revue"  would  again 
be  produced  and  directed  by  Max 
Liebman. 

The  three-hour  program,  which  is 
being  offered  to  12  advertisers  on  an 
entire-show  participation  basis,  is 
designed  "to  follow  groups  of  Amer- 
icans as  they  go  about  their  Satur- 
day night  diversions."  A  simulated 
hour  at  the  movies,  another  at  the 
theater  and  a  third,  comprising 
night  clubs,  radio  and  vaudeville, 
have  been  blocked  out  as  the  main 
segments  of  the  show. 


Vance  Joins  WOAI-TV 

San  Antonio  —  Fred  Vance  has 
been  appointed  television  sales  ex- 
ecutive for  WOAI-TV,  which  is  ex- 
pected to  start  test  patterns  in  the 
first  week  of  November.  Vance  was 
formerly  associated  with  the  nation- 
al sales  department  of  KMPC,  Los 
Angeles. 


'Black  Robes'  Moves 

"The  Black  Robe,"  NBC-TV  court- 
room drama,  moves  to  a  new  time, 
Monday,  9-9:  30  p.m.,  starting  tonight. 
This  is  the  period  vacated  by  "Col- 
gate Theater." 


Press-Time  Paragraphs 


Johns  Hopkins  Announces  Award  Winners 

Baltimore — Guy  DeVry,  30-year-old  New  Yorker,  has  won  first 
prize  in  the  Victor  Frenkil  Television  Play  writing  Award  offered  na- 
tionally by  Johns  Hopkins  University.  DeVry  received  the  SI  50  prize 
for  his  play,  "The  Man  Who  Ordered  Apple  Pie,"  which  will  be  pro- 
duced by  the  school  Playshop.  Awarded  honorable  mention  were  W  ard 
Wagnon,  of  Baltimore,  and  Ruth  K.  Forinash,  of  San  Fernando,  Calif. 

Rate  Boost  Announced  By  WFIL-TV 

Philadelphia — Rate  increase  from  $550  to  $700  per  evening  horn- 
effective  Nov.  15  was  announced  yesterday  by  WFIL-TV.  Effective  Dec. 
I,  ABC  network  rate  for  an  evening  hour  on  the  outlet  will  be  boosted 
to  $1,000,  which  is  double  the  WFIL-(AM)  rate.  General  manager 
Roger  W.  Clipp  predicted  a  basic  evening  rate  of  $2,000  within  two  or 
three  years. 

Howard  Bay  To  Bo  Sets  For  Y&B  Shows 

Howard  Bay,  prize-winning  Broadway  set  designer,  has  been  signed 
by  Young  &  Rnbicam  to  do  the  backgrounds  for  two  of  the  agency's 
shows,  "Silver  Theater"  and  the  Fred  Wiring  program,  both  on  CBS. 
Bay  has  worked  for  some  60  Broadway  productions,  his  latest  work 
appearing  in  the  forthcoming  musical,  " Montscrrat  " 


5-Year  Agreement 
Grants  Blanhet 
Use  of  Music 


(Continued  from  Page  1) 

DuMont,  has  agreed  to  the  terms  of 
the  pact  and  probably  will  sign  by 
the  end  of  this  week,  it  was  said. 

Agreement  covers  blanket  licenses 
for  the  nets  and  their  individually 
owned  and  operated  stations,  with 
clearance  at  the  source  on  network 
shows.  Rates  are  approximately 
those  for  radio  use — 2.75  per  cent  of 
gross  time  sales  for  networks  and 
2.25  per  cent  for  stations — plus  10 
per  cent. 

Prexy  Mark  Woods  signed  the 
contract  for  ABC;  Lawrence  Low- 
man,  vice-president,  signed  for  CBS, 
and  Charles  R.  Denny,  executive 
vice-president,  signed  for  NBC.  Fred 
E.  Ahlert,  president  of  Ascap  signed 
for  the  society. 

WOR-TV,  New  York,  key  station 
of  the  planned  Mutual  TV  network, 
has  requested  an  Ascap  license  on  a 
per-program  basis,  it  was  said. 

Until  Dec.  31,  1948,  Ascap  allowed 
network  use  of  its  members'  music 
without  charge.  Because  contract 
agreement  could  not  be  reached  by 
that  time,  the  Jan.  1,  1949  deadline 
was  extended  to  Mar.  1  and  later 
was  extended  monthly  until  the 
present  time. 

The  agreements  signed  yesterday 
must  be  ratified  by  80  per  cent  of 
the  Society's  writer  members  and 
publisher  members,  who  assigned 
their  rights  to  Ascap  for  a  two-year 
period  instead  of  the  five-year  per- 
iod covered  by  the  contract.  No  dif- 
ficulty is  anticipated  in  securing 
members'  agreement. 


Crosley  Shifts  Terry 

Cincinnati — Marshal  N.  Terry  will 
shift  his  duties  from  the  television 
administrative  field  to  become  vice- 
president  in  charge  of  merchandis- 
ing for  the  Crosley  Broadcasting 
Corporation  following  a  brief  vaca- 
tion, officials  of  the  firm  said  yes- 
terday. 

Terry,  formerly  vice-president  in 
charge  of  tele,  will  devote  a  major 
portion  of  his  time  to  the  establish- 
ment of  a  merchandising  operation 
in  the  television  field. 

TV  activities  of  the  Cincinnati, 
Dayton  and  Columbus  stations  of 
Crosley  will  be  coordinated  through 
R.  E.  Dunville,  vice-president  and 
general  manager. 

J.  M.  Zinselmeier  will  continue  as 
director  of  merchandising  of  WLW. 
In  addition,  his  duties  are  being  in- 
creased to  encompass  market  studies 
in  connection  with  future  expansion 
plans  of  Crosley  Broadcasting. 


8 


RADIO  DAILY 


Tuesday.  October  18,  1949 


COAST-TO -COAST 


Rost  Appointed  To  WKRC  Post 

Cincinnati.  O.— Herman  E.  Fast, 
station  manager  of  WKRC,  announ- 
ced that  Claude  Rost  has  been  ap- 
pointed as  publicity  director  of  his 
station  to  succeed  Charlton  Wallace. 
Rost  was  recently  a  member  of  the 
WKRC  public  relations  department 
and  was  the  station's  athletic  direc- 
tor for  its  juvenile  sports  activities. 

New  National  Representative 

Newark,  N.  J— William  G.  Ram- 
beau  Company  of  Chicago  has  been 
appointed  national  representative  of 
WNJR,  it  was  recently  announced 
by  Harry  D.  Goodwin,  general  man- 
ager of  the  Newark  station. 

World  Forum  Program  Set 

Detroit,  Mich.  —  On  Saturday, 
October  15,  7:  30-8:  00  p.m.,  WWJ  in- 
augurated new  series  of  programs 
in  conjunction  with  the  Foreign 
Policy  Association.  The  programs 
will  revolve  around  Russell  Barnes, 
of  the  news  staff,  and  will  be  known 
as  "World  Forum." 

New  Conservation  Program  Set 

Amsterdam,  N.  Y. — WCSS  pre- 
sents as  a  new  series,  "Bill  Scott- 
Forest  Ranger,"  produced  by  the 
U.  S.  Department  of  Agriculture 
Forest  Service.  This  show  is  design- 
ed for  the  younger  set,  and  stresses 
forest  conservation. 

Music  Show  Rescheduled 

Newark,  N.  J.— WNJR  has  re- 
scheduled the  George  Richard 
Brown's  "Music  Box  Show"  after  a 
summer  layoff.  It  will  be  aired 
Tuesdays  at  7: 30  p.m.  The  show  fea- 
turing music  produced  by  old-fash- 
ioned music  boxes  exclusively.  The 
program  is  scheduled  for  a  39-week 
run,  and  will  feature  a  different 
group  of  instruments  each  week. 

Adams'  "Open  House"  Takes  Road 

Minneapolis,  Minn.— WCCO's  two 
and  a  half  hour  Cedric  Adams 
"Open  House"  show  makes  its  debut 
October  19th  at  Blue  Earth,  Minne- 
sota. The  show  includes  a  cooking 
school,  a  style  show  to  be  presented 
by  the  Dayton  Company,  five  acts 
of  vaudeville,  and  Adams  broadcast 
of  "Nighttime  News." 

Cartoonist  To  Include  WWDC's  Parrot 

Washington,  D.  C.  —  "Richard," 
talking  parrot  in  radio  who  is  the 
star  cf  the  "Milton  Q.  Ford  Show" 
over  WWDC,  will  be  included  as  a 
permanent  character  in  the  cartoon 
"Bo,"  by  Frank  Beck,  the  creator  of 
the  comic  strip. 

KIOA  Renews  Contract 

Des  Moines,  Iowa — It  was  announ- 
ced that  radio  station  KIOA  has  re- 
newed and  extended  its  contract  for 
the  use  of  the  World  Broadcasting 
System's  transcribed  library  service. 
Among  those  bands  recording  for 
World  are  Dave  Rose,  Eddy  Howard, 
Russ  Morgan,  Larry  Fotine  and 
others. 


NETWORK  SONG  FAVORITES 

The  top  30  songs  of  the  week  (more  in  case  of  ties),  based 
on  the  copyrighted  Audience  Coverage  Index  Survey  of 
Popular  Music  Broadcast  over  Radio  Networks.  Published 
by  the  Office  of  Research,  Inc.,  Dr.  John  Peatman,  Director. 

Survey  Week  of  October  7-13,  1949 

TITLE  PUBLISHER 

A  Dreamer's  Holiday  Shapiro-Bernstein 

A  Wonderful  Guy  Chappell 

Ain't  She  Sweet  Advanced 

Be  Goody  Good  Good  To  Me  United 

Don't  Cry  Joe  Harms 

Fiddle  Dee  Dee  Harms 

Georgia  On  My  Mind  '  Peer 

Give  Me  A  Song  With  A  Beautiful  Melody  Witmark 

I  Can  Dream  Can't  I  Chappell 

If  You  Ever  Fall  In  Love  Again  J.  J.  Robbins 

It's  A   Great  Feeling  Remick 

fust  One  Way  To  Say  I  Love  You  Berlin 

Last  Mile  Home  Leeds 

Let's  Take  An  Old  Fashioned  Walk  Berlin 

Make  Believe  (You  Are  Glad  When  You're  Sorry).  .  . Bregman-Vocco-Conn 

Maybe    It's    Because   Bregman-Vocco-Conn 

Meadows   Of   Heaven  Laurel 

Now  That  I  Need  You  (Where  Are  You)  Famous 

Room  Full  Of  Roses  Hill  &  Range 

Rudolph  The  Red-Nosed  Reindeer  St.  Nicholas 

Some  Enchanted   Evening  Chappell 

Someday  You'll  Want  Me  To  Want  You  Duchess 

That  Lucky  Old  Sun  Robbins 

There's  Yes  Yes  In  Your  Eyes  Witmark 

Through  A   Long  And  Sleepless  Night  Miller 

Toot  Toot  Tootsie  Goodbye  Feist 

Twenty-Four   Hours   Of    Sunshine  Advanced 

You  Told  A  Lie  Bourne 

Younger  Than  Springtime  Chappell 

Yoi'.'re  Breaking  My  Hear:  Mellin 


Second  Group 

TITLE  PUBLISHER 

Bali  Ha'i  Chappell 

Ballin'  The  Jack  E.  B.  Mcrrks 

Dime  A  Dozen  E.  H.  Morris 

Hollywood  Square  Dance  Santly-Joy 

Hop  Scotch  Polka  Cromwell 

How  It  Lies  How  It  Lies  How  It  Lies  E.  H.  Morris 

Huckle  Buck  United 

I  Never  Heard  You  Say  Kramer- Whitney 

I  Only  Have  Eyes  For  You  Remick 

In  Santiago  By  The  Sea  Life  Music 

Jealous  Heart  Acuff  &  Rose 

Katrina  E.  H.  Morris 

Let's  Harmonize  Santley-Joy 

Love  Is  A  Beautiful  Thing  Porgie 

My  Bolero  Shapiro-Bernstein 

Over  The  Hillside  Dreyer 

She  Wore  A  Yellow  Ribbon  Regent 

Song  Of  Surrender  Paramount 

Why  Don't  You  Haul  Off  And  Love  Me  Lois  Music 

WHY  Fall  In  Love  With  A  Stranger  Campbell 

Wishing  Star  Broadcast  Music 

Copyright,  1949,  Office  of  Research,  Inc. 


AGENCIES 


McCANN-ERICKSON  Caracas  of- 
fice announces  its  appointment 
by  Capriles  Hnos.,  of  that  city,  to 
handle  the  advertising  of  Van  Ra- 
alte  stockings. 


J.  WALTER  THOMPSON  CO.  has 
been  named  by  Pacific  Mills,  Boston, 
textile  mfrs.,  for  all  advertising,  ef- 
fective Jan.  1. 


FOREIGN  ADVERTISING  AND 
SERVICE  BUREAU  has  been  ap- 
pointed by  Best  Foods,  Inc.,  for  ex- 
port advertising,  with  Harry  A. 
Palmer  as  account  executive. 


GETCHAL  &  RICHARD,  INC.  has 
been  named  by  Sales  Affiliates,  na- 
tional distributors  of  Zotos  and 
Jamal  hair  wave  preparation. 


WILSON,  HAIGHT  &  WELCH, 
INC.  has  been  named  by  T.  H.  Clack 
&  Bemporad  Co.,  makers  of  Ameri- 
can Lady  rugs.  Television  will  be 
used. 


JOHN  C.  MADDOX,  formerly 
with  BBD&O,  has  been  appointed 
assistant  to  the  president  of  Fuller 
&  Smith  &  Ross,  Inc. 


GOOLD  &  TIERNEY,  INC.,  New 
York,  has  moved  its  offices  to  103 
Park  Ave. 


ARISTA  ADVERTISING  CO., 
New  York,  has  moved  to  8  W.  40th 
St. 


BROOKE,  SMITH,  FRENCH  & 
DORRANCE,  INC.,  Detroit  and  New 
York  Advertising  agency,  announces 
the  addition  of  Frank  A.  Woods  to 
its  copy  staff  in  the  Detroit  Division. 


ROBERT  S.  KELLER,  INC.,  sales 
promotion  representative,  has  been 
engaged  by  WWCO,  Waterbury, 
Conn.,  effective  immediately,  ac- 
cording to  an  announcement  by 
Milton  H.  Meyers,  owner  of  the  ba- 
sic Yankee-Mutual  outlet. 


KEN  DERBY,  formerly  an  assist- 
ant supervisor  of  night  operations  at 
NBC,  has  joined  Fletcher  D.  Rich- 
ards, Inc.,  as  a  radio-TV  copywriter. 


MONROE  GREENTHAL  CO.,  INC. 
has  been  appointed  by  the  Char- 
more  Co.,  Paterson,  N.  J. 


CLARK  &  RICKARD,  INC.,  De- 
troit, has  been  named  by  Kasco 
Mills,  Toledo,  for  Kasco  dog  foods 
and  farm  feed,  effective  Nov.  1. 

Joins  IBS  Staff 

Vail  W.  Pischke,  radio  attorney, 
has  been  appointed  legal  counsel  for 
the  Intercollegiate  Broadcasting 
System,  and  will  serve  on  the  staff 
of  the  IBS  Washington  office. 
Pischke,  a  member  of  the  Indiana, 
District  of  Columbia  and  Supreme 
Court  Bar  Associations,  was  active 
in  radio  production  work  before 
graduating  from  the  University  of 
Notre  Dame. 


The  National  Daily  Newspaper  of  Commercial   Radio   and  Television 


VOL.  49.  NO.  12 


NEW  YORK,  WEDNESDAY,  OCTOBER  19,  1949 


TEN  CENTS 


SBC  CONFERS  EDUCATIONAL  CITATIONS 


Six  New  Outlets  OK'd; 
Other  Activity  At  FCC 


Washington  Bureau  of  RADIO  DAILY 

Washington— The  FCC  this  week 
announced  a  number  of  new  AM 
station  permits,  including  six  day- 
time -  only  grants.  These  are  to 
Somerset  Broadcasting  Co.,  Somer- 
set, Pa.,  for  the  990  band  with  250 
watts;  to  Scurry  Broadcasting  Co., 
Snyder,  Tex.,  for  the  1220  band  with 
250  watts;  to  Northeast  Iowa  Radio 
Corp.,  Oelwein,  la.,  for  the  950  band 
with  500  watts;  to  Greenwood 
Broadcasting  Corp.,  Greenwood, 
Miss.,  for  the  960  band  with  one 
kilowatt;  to  Boone  Broadcasting  Co., 

(Continued  on  Page  8) 

Henry  Field  Dies  At  77; 
Was  Pioneer  Broadcaster 

Shenandoah,  Iowa — Henry  Field, 
founder  of  KFNF,  Shenandoah,  and 
head  of  nation's  biggest  retail  mail- 
order seed  'and  nursery  firm,  died 
at  his  home  on  Monday  at  77. 

Field  built  KFNF  in  1924,  and  be- 
gan his  daily  "Letter-Bag"  broad- 
casts Which  continued  until  a  month 
ago.  The  program  was  said  to  be  the 
oldest  continuously-broadcast  com- 
mercial show  in  radio.  He  founded 
the  Henry  Field  Seed  'and  Nursery 
(Continued  on  Page  2) 

Television  Is  Topic 

Of  REC  Luncheon 


Norman  Corwin,  radio  writer  and 
director,  Pierre  Crenesse,  director  of 
the  French  Broadcasting  System  of 
North  America,  and  also  Thomas 
Flanagan,  managing  director  of  the 
N  A  R  S  R ,  will  be  the  speakers 
at  the  Radio  Executives  Club  of 
New  York  luncheon-meeting  at  the 
(Continued  on  Page  5) 


Distinction 

Ben  Grauer,  NBC's  ace  an- 
nouncer, becomes  "Bennett  Grau- 
er" in  the  web's  press  release 
announcing  the  return  of  Arturo 
Toscanini  to  the  podium  for  the 
fall  and  winter  series  of  NBC 
Symphony  orchestra  concerts 
starting  Saturday,  Oct.  29,  6:30 
p.m.,  EST.  Grauer  will  announce. 
Opening  program  is  devoted  to 
Berlioz  and  Debussy. 


Wide  Coverage 

With  over  1,800  radio  stations 
in  the  United  States  scheduled 
to  carry  the  U.  N.  Day  corner- 
stone laying  ceremony  on  next 
Monday  it  is  estimated  that  the 
radio  audience  will  be  around 
50.000,000  people.  In  addition 
the  program  will  be  given 
world-wide  shortwave  distribution 
through  the  facilities  of  U.  N., 
the  State  Department  and  other 
shortwave  transmitters.  Television 
stations  will  also  carry  a  pic- 
torial story  of  the  event. 


Hult  Succeeds  Barnes 
As  MBS  Sales  V.-P. 


Adolf  N.  Hult  has  been  appointed 
vice-president  in  charge  of  sales 
of  the  Mutual  Broadcasting  System 
to  succeed  Z.  C.  Barnes  who  is  re- 
signing after  seven  years  with  the 
network,  it  was  announced  yester- 
day by  Frank  White,  MBS  president. 

Hult,  now  vice-president  in  charge 
of  Mutual's  central  division,  will 
take  over  his  new  post  in  New  York 
on  Oct.  24.  Barnes  will  announce 
his  future  plans  next  week. 

Hult,  a  native  of  Chicago,  has 
(Continued  on  Page  8) 

Complete  Plan  Of  Contest 
On  'Voice  Of  Democracy' 

Washington  Bureau  of  RADIO  DAILY 
Washington — Robert  K.  Richards, 
NAB  public  relations  chief  and 
chairman  of  the  "Voice  of  Democ- 
racy" committee,  yesterday  announ- 
ced plans  for  the  Voice  of  Democ- 
(Continued  on  Page  8) 


Commercial,  Non-Commercial  Stations 
Honored  For  Aid  To  Education; 
Meetings  End  Tomorrow 


Listener  Program 
Is  Praised  By  Coy 

San  Diego — FCC  Chairman  Wayne 
Coy  has  voiced  his  approval  of  a 
new  weekly  series  titled  "The  Lis- 
tener Talks  Back,"  sponsored  by  the 
Southern  Cal.  Assn.  for  Better  Radio 
and  Television  Wednesday  evenings 
over  KFMV,  San  Diego,  and  KWIK, 
Burbank,  which  was  launched  last 
week. 

Said  Coy:  "The  role  of  the  listener 
(Continued  on  Page  6) 

WHLI  Dollar  Volume 

40%  Above  Last  Year 


Hempstead,  N.  Y. — "Today's  busi- 
ness on  WHLI  and  WHLI-FM  rep- 
resents a  40  per  cent  increase  in  dol- 
lar volume  over  that  of  the  same 
period  of  last  year,"  it  was  announ- 
ced yesterday  by  Joseph  A.  Lenn, 
v-p  in  charge  of  sales  at  the  stations. 

In  announcing  the  volume  of  busi- 

(Continued  on  Page  5) 

Schwerin  Plans  Survey 
In  Wisconsin  Farm  Area 

The  Schwerin  Research  Corp., 
New  York,  has  scheduled  a  series 
of  four  audience-reaction  tests  of 
Mutual's  "Man  on  the  Farm"  pro- 

(Continued  on  Page  8) 


Kintner  Gives  Adv.  Women 
Progress  Report  On  Radio 


Declaring  that  standard  radio 
broadcasting  is  completing  the  most 
successful  year  in  history  and  faces 
steady  expansion  in  the.  foreseeable 
future,  Robert  E.  Kintner,  executive 
vice-president  of  ABC,  addressed  a 
luncheon  of  the  Advertising  Women 
of  New  York  at  the  Hotel  Astor  yes- 
terday. 

Kintner,  who  recently  returned 
from  a  tour  of  ABC  affiliates,  re- 
ported that  he  found  commercial 


radio  flourishing  everywhere  and 
characterized  it  as  "the  bread  and 
butter  of  mass  communications." 

The  ABC  executive  sees  no  con- 
flict between  the  expansion  of  tele- 
vision and  radio.  "Each  new  medium 
of  advertising  and  communications 
creates  not  only  its  own  audience, 
but  also  creates  advertising  appro- 
priations," Kintner  said.  "Increased 
advertising  in  turn  creates  increased 
(Continued  on  Page  6) 


Chicago— WEW,  St.  Louis, 
walked  off  with  top  honors 
among  commercial  stations 
garnering  two  awards  in  the 
radio  competition  at  the  13th 
annual  School  Broadcast  Con- 
ference currently  holding  its 
three-day  session  at  the  Ho- 
tel Sherman  here.  WEW  won 
second  place  honors,  together 

(Continued  on  Page  6) 


CBC's  Policies  Hit 
By  CKRC  Petition 


Winnipeg — A  protest  against  the 
CBC's  power  to  regulate  activities 
of  privately-owned  radio  stations 
was  contained  in  a  brief  presented 
to  the  Royal  Commission  on  Arts, 
Letters  and  Sciences  by  radio  sta- 
tion CKRC,  Winnipeg.  The  Commis- 
sion under  the  chairmanship  of  Rt. 
Hon.  Vincent  Massey,  is  investiga- 
ting Canadian  development  in  the 
(Continued  on  Page  5) 

Giveaway  Show,  5  W'kly, 
For  Seeman,  On  WMCA 


A  new  five-times-per-week  give- 
away show,  "Tune-O,"  with  prizes 
totalling  $1,000  per  day,  will  prem- 
iere over  WMCA,  New  York,  Nov. 
14,  1:30-2  p.m.,  Mondays  through 
Fridays,  under  the  sponsorship  of 

(Continued  on  Page  5) 


Hams  Come  Through 

Montreal  —  Local  radio  ama- 
teurs joined  hams  elsewhere  in 
Canada  and  the  U.  S.  over  the 
weekend  in  testing  emergency 
notification  facilities.  St.  John's. 
Newfoundland,  was  designated 
as  a  "disaster"  area,  isolated 
from  the  rest  of  Canada.  The 
hams  relayed  messages  to  and 
from  Red  Cross  offices,  keeping 
contact  with  the  city. 


2 


9 

RADIO  DAILY  


Wednesday.  October  19,  1949 


Vol.  49,  No.  12     Wed.,  Oct.  19,  1949     1  0  Cts. 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN   KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch.  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  AlicoL'te, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily. 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Ccble  address :  Radaily,  New  York. 

WEST  COAST  OFFICES 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older,  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
360  No.  Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postomce  at  New  York,  N.  Y., 
Mnder  the  act  of  March  3,  1879. 


FINANCIAL 


_  (October  18)  — 

NEW  YORK  STOCK  EXCHANGE 


Net 

High 

Low 

Close 

Chg 

ABC   

85/8 

73/4 

85/8 

+ 

% 

Admiral  Corp.  .  .  . 

28% 

28% 

28% 

+ 

% 

Am.  Tel.  &  Tel.  . 

144 

1435/8 

144 

+ 

% 

CBS  A 

23'/4 

23 

23% 

+ 

% 

CBS  B 

23 

227/8 

23 

+ 

Va 

Philco 

31'/4 

305/8 

31'/4 

+ 

% 

RCA  Common 

13V4 

12V2 

131/4 

+ 

5/8 

Stewart-Warner 

l?3/4 

12% 

12% 

+ 

% 

Westinghouse 

28% 

28 

28% 

+ 

% 

Westinghouse  pfd. 

991/4 

99 

99 

Vi 

Zenith  Radio 

295/g 

28% 

295/g 

+ 

% 

NEW  YORK  CURB 

EXCHANGE 

Hazeltine  Corp. 

.  13% 

123/4 

13% 

+ 

% 

Nat.  Union  Radio 

2% 

25/8 

2% 

+ 

'8 

OVER 

THE  COUNTER 

DuMont  Lab  

14 

15 

Stromberg-Carlson 

121/2 

13 

3A 

WJR  (Detroit) 

7 

7 

% 

Henry  Field  Dies  At  77; 
Was  Pioneer  Broadcaster 

'Continued  from  Page  1) 

Co.  in  1899,  and  from  it  built  a 
$3,000,000  annual  business.  In  1932 
he  won  the  Republican  nomination 
for  U.  S.  Senator  from  Iowa,  but 
was  defeated  in  a  Democratic  land- 
slide that  swept  the  state. 

He  leaves  his  wife,  Bertha,  11 
children,  a  brother  'and  five  sisters. 


*  COmiNG  AND  GOING  * 


ROBERT  E.  KINTNER,  executive  vice-presi- 
dent of  ABC,  and  ERNEST  LEE  JAHNCKE, 
vice-president  of  the  web  in  charge  of  stations, 
left  last  night  for  Pinehurst,  where  they'll 
hold  meetings  with  web  affiliates  from  the 
Carolinas  and  Virginia. 

WILLIAM  A.  SCHUDT,  director  of  station 
relations  for  CBS,  has  left  on  a  short  business 
trip  to  Philadelphia,  Baltimore  and  Washing- 
ton. 

PHIL  ALAMPI,  farm  news  editor  of  WJZ, 
will  address  the  Associated  Women  of  New 
Jersey  of  the  New  Jersey  Farm  Bureau  at  its 
annual  Fall  meeting  in  the  Farmhouse  at 
Trenton   on   October  27. 

BERT  ANDREWS,  American  network  com- 
mentator and  chief  of  the  Washington  Bureau 
of  the  New  York  Herald-Tribune,  is  in  San 
Francisco  attending  the  Pacific  Coast  meeting 
of  the  Democratic  Party.  His  broadcast  this 
Saturday  will  originate  at  KGO,  American  net- 
work affiliate. 

GILMOR E  N.  NUNN,  president  of  WLAP, 
Lexington,  and  director  of  the  Inter-American 
Association  of  Broadcasters,  is  back  in  Ken- 
tucky after  having  attended  the  meeting  of 
the  AIR  board. 

ELMER  DAVIS,  American  network  commen- 
tator, arrived  in  New  York  yesterday.  He  will 
remain  here  for  three  days,  during  which  time 
he  will  meet  with  agency  officials.  His  news- 
casts will  emanate  from  Radio  City. 

JACK  PACEY,  trade  news  editor  for  ABC, 
returned  yesterday  from  a  10-day  public-rela- 
tions tour  through  12  major  market  areas  of 
the  East. 

RICHARD  DORSO  and  BEN  BENJAMIN,  of 
Century  Artists,  Ltd.,  have  arrived  from  Holly- 
wood to  discuss  with  television  executives  the 
sale  of  a  new  mystery  film  series,  "Out  of  the 
Shadows." 


WILLIAM  PURCELL,  chief  engineer  of  WGY, 
Schenectady,  N.  Y.,  is  in  town  conferring  with 
O.  B.  Hanson,  NBC  vice-president  in  charge 
of  engineering,  and  George  McElreath,  director 
of  engineering  operations  for  the  network. 

VERNON  J.  DUKE,  staff  engineer  at  NBC, 
today  is  in  Camden  attending  the  meeting 
of  the  RCA  Victor-NBC  liaison  committee. 

BILL  POLGLASE  and  CHIP  CHIPOLLA  are 
back  in  town  after  having  broadcast  last 
Saturday's  game  between  Fordham  and  Scranton 
over  WFUV-FM. 

EVELYN  KNIGHT,  vocalist  starring  on 
"Club  15"  over  CBS,  has  returned  to  Holly- 
wood following  a  trip  to  Washington,  D.  C, 
where  she  entertaianed  at  the  national  con- 
vention of  the  Chain  Store  Grocers  Assn. 

SID  ASCHER  and  GEORGE  SCHREIER,  pub- 
licists, are  back  in  town  following  a  short 
business  trip  to  Chicago. 

CHET  LAUCK,  the  Lum  of  "Lum  V  Abner" 
on  CBS,  is  back  in  Hollywood  following  a 
visit  to  Mena,  Ark.  Program  will  return  to 
the  air  Nov.  2. 

ABC  Covering  Forum 

ABC  will  air  three  speeches  at  the 
annual  New  York  Herald  Tribune 
Forum  on  Current  Problems,  to  be 
held  at  the  Waldorf-Astoria  next 
Monday  and  Tuesday.  The  keynote 
address  by  Gen.  Dwight  Eisenhower 
will  be  broadcast  on  Oct.  24  at  8:30 
p.m.,  an  address  by  Sen.  Hubert  H. 
Humphrey  will  be  recorded  for 
broadcast  at  11:45  p.m.,  and  a  talk 
by  Sen.  Henry  Cabot  Lodge  will  be 
aired  Oct.  25,  at  11:45  p.m. 


1 


COLUMBIA 


TRANSCRIPTIONS 


TO  COLUMBIA  TRANSCRIPTIONS,  N.  Y.  10/5/49 
WLW,  CINCINNATI  —  "  ...  A  DISTINCT  TECHNICAL 
ADVANCE  ..."      KWTO,  SPRINGFIELD  —  •  ALL  COM- 
MENTS FROM  THE  ENGINEERS...  ARE  OF  A  COMMENDAT- 
ORY NATURE.  •      CJOR,  VANCOUVER  —  "  QUALITY 
OF  THE  TRANSCRIPTIONS  IS  EXCELLENT.  BANDING  ... 
OF  IMMENSE  VALUE.  *        WHLN,  HARLAN  —  •  EASILY 
HANDLED  AND  HAVE  EXCELLENT  QUALITY  WITH  A  MIN- 
IMUM OF  SURFACE  NOISE.  ■ 


for  details  phone,  wir»  or  writes . 

COLUMBIA  TRANSCRIPTIONS 

A  Dnhton  of  Co/umbra  Rworcfi,  Inc.  0C 
Tradt  Marlti  "Cofumblo"  and  OT  8«g.  U.  S.  tot.  Off.  Marcet  Rigitttadot 

LOS  ANGtlfS  NIW  YORK  CHICAGO 


Bring  on  the 
feed  bag! 

Those  upturned  noses  will  turn 
down  fast  when  the  food  appears. 
For  these  two  pups  are  all  set  for 
a  big  meal. 

Are  you  all  set  for  big,  profit- 
able sales  in  Baltimore?  One  thing 
is  sure — if  you're  using  W-I-T-H 
yon  are  indeed!  W-I-T-H  is  fa- 
mous for  producing  low -cost 
results. 

You  see,  this  BIG  independent 
with  the  BIG  audience  regularly 
delivers  more  listeners-per-dollar 
than  any  other  station  in  town. 
And  that  means  that  a  LITTLE 
money  will  do  BIG  things  on 
W-I-T-H. 

So  get  set  for  the  tough,  com- 
petitive days  ahead.  Get  W-I-T-H 
on  your  schedule  fast.  Call  in 
your  Headley-Reed  man  and  get 
the  full  story  today. 


Baltimore  3,  Maryland 

TOM  TINSLtY,  President 
Represented  by  Headley-Reed 


KGW 

KGW-FM 

PORTLAND,  OREGON  %t£M 

AFFILIATED  WITH     ^7  4?= 


I 


if  you 
want  to 
cover  the  country* 

talk  to  Du  Mont.  99%  of  the 
television  receivers  in  the  country 
can  receive  your  program 
over  the  Du  Mont  Television  Network, 

either  live  or  by  teletranscription. 


America's  Window  on  the  World 


515  Madison  Ave.,  New  York  22,  N.Y. 


COPYRIGHT  1949.  ALLEN  B    DU  MONT  LABORATORIES.  INC, 


Du  Mont  programs 
shown  live  on 
these  stations 


WA AM  Baltimore,  Md. 

WNAC-TV  Boston,  Mass. 

WBEN-TV  Buffalo,  N.  Y. 

WGN-TV  Chicago,  III. 

WCPO-TV  Cincinnati,  Ohio 

WEWS  Cleveland,  Ohio 

WTVN  Columbus,  Ohio 

WHIO  Dayton,  Ohio 

WJBK-TV  Detroit,  Mich. 

WICU  Erie,  Pa. 

WLAV-TV.  .  .Grand  Rapids,  Mich. 

WJAC-TV  Johnstown,  Pa. 

WGAL  Lancaster,  Pa. 

WTMJ-TV  Milwaukee,  Wis. 

WNHC-TV  New  Haven,  Conn. 

WABD*  New  York,  N.  Y. 

WFIL-TV  Philadelphia,  Pa. 

WDTV*  Pittsburgh,  Pa. 

WTVR  Richmond,  Va. 

WHAM-TV  Rochester,  N.  Y. 

WRGB  Schenectady,  N.  Y. 

KSD-TV  St.  Louis,  Mo. 

WHEN  Syracuse,  N.  Y. 

WSPD-TV  Toledo,  Ohio 

WTTG*  Washington,  D.  C. 

WDEl-TV  Wilmington,  Del. 

Programs  shown  on  these 
stations  by  Du  Mont 
teletranscription 

KOB-TV  Albuquerque,  N.  M. 

WAGA  Atlanta,  Ga. 

WBRC-TV  Birmingham,  Ala. 

WBTV  Charlotte,  N.  C. 

KBTV  Dallas,  Tex. 

WFMY-TV  Greensboro,  N.  C. 

KIEE-TV  Houston,  Tex. 

WSAZ-TV.  .  .Huntington,  West  Va. 

WFBM-TV  Indianapolis,  Ind. 

WMBR-TV  Jacksonville,  Fla. 

KTSL  Los  Angeles,  Cal. 

WAVE-TV  Louisville,  Ky. 

WMCT  Memphis,  Tenn. 

WTVJ  Miami,  Fla. 

WDSU-TV  New  Orleans,  La. 

WKY-TV.  .  .Oklahoma  City,  Okla. 

KMTV  Omaha,  Nebr. 

KSL-TV  Salt  Lake  City,  Utah 

KPIX  San  Francisco,  Cal. 

WTCN-TV  St.  Paul,  Minn. 

KING-TV  Seattle,  Wash. 

*Du  Mont  owned  and  operated 
stations. 


RADIO  DAILY 


Wednesday,  October  19,  1949 


CHICAGO 


By  HAL  TATE 

FRANK    H.   FORD,    president  of 
KENT,    Mutual    affiliate  in 
Shreveport,  La.,  is  a  Chicago  visitor. 

Bill  Dooley  has  left  the  sales  staff 
of  radio  station  WAIT,  to  join  the 
Chicago  office  of  Weed  and  Co.  Bill 
succeeds  Don  Pontius  who  left  Weed 
to  become  Chicago  manager  for  the 
Meeker  rep  firm.  A  WBBM  salesman 
for  15  years,  Dooley  was  also  sales 
manager  of  WTTH,  Port  Huron, 
Mich.,  and  KLX,  Lexington,  Ky. 

"I  Wish  I  Had  A  Sweetheart," 
newly  recorded  by  Al  Morgan  on  a 
London  label,  has  been  a  lucky  song 
for  its  publisher,  Pete  Durane,  who 
picked  it  up  in  1941  for  his  last  $15. 
It  was  recorded  by  several  name 
bands,  and  made  over  $25,000  for 
Pete.  Al  Morgan's  revival  promises 
to  repeat  its  original  success. 

Studs  Terkel,  disc  jockey,  will  ap- 
pear in  the  local  company  of  "Detec- 
tive Story"  which  opens  soon  at  the 
Blackstone  Theater. 

Visiting  Radio  Sales  here  this 
week  is  Jules  Dundes,  director  of 
sales  and  advertising  at  KCBS,  San 
Francisco. 

Sy  Stern,  formerly  associated  with 
Mercury  Records,  has  opened  offices 
at  203  N.  Wabash  Avenue  where  he 
will  handle  publicity  and  record 
promotion. 

ABC's  publicity  department  beam- 
ing as  a  result  of  the  national  breaks 
received  in  the  October  25  issue  of 
"Look"  on  "Super  Circus,"  in  the 
November  issue  of  "True  Story" 
with  an  article  on  "The  Breakfast 
Club,"  and  in  the  October  10th  is- 
sue of  "Quick"  with  a  personality 
profile  sketch  of  Don  McNeil. 

Honeymooning  at  the  Northern- 
aire  in  Three  Lakes,  Wisconsin  is 
Anthony  J.  Koelker,  manager  of 
ABC's  station  relations  department 
in  Chicago,  who  was  married  to 
Patricia  Peebles  of  Omaha  on  Sat- 
urday, October  1. 

A  recent  addition  to  the  WBBM 
sales  staff  is  Pat  Wendling. 

Enjoying  a  late  vacation  is  Tru- 
dee  Marlin  of  the  WBBM  Publi- 
city Department. 

Louise  Massey,  formerly  a  mem- 
ber of  the  Westerners,  made  a  guest 
appearance  on  the  ABC-TV  Barn 
Dance  program,  Monday,  October 
10.  Doc  Blanchard  emcees  the  show 
which  features  Kay  Brewer,  Lulu 
Belle  and  Scotty,  Don  White,  the 
Sage  Riders,  Cousin  Tilford,  and 
John  Dolce  and  his  Ail-American 
square  dancers. 


Mainly  About  Manhattan.  .  .  ! 

•  •  •  SO  THEY  TELL  ME:  Television  set  retailers  now  being  hit 
by  consumer  rumors  of  drastic  price  cuts  after  Christmas.  ...  A  radio 
producer  who's  been  huffing  and  puffing  about  his  success  lately  is 
trying  to  forget  an  $85  check  of  his  that  bounced.  .  .  .  Roger  Kay,  in 
addition  to  his  soon-due  Mady  Christians  show  and  the  Lionel  Stander 
series,  is  working  on  a  suspense  series  to  star  Paul  Lukas.  The  two 
juve  leads  on  the  Mady  Christians  show,  incidentally,  are  Carlton 
Forbes  and  Patricia  Gaye,  who  nosed  out  B'way  names  for  the  roles. 
Producer  Kay  discovered  the  19-year-old  Gaye  gal  working  behind  a 
Macy  counter.  .  .  .  Lyle  Stuart,  whose  first  tome,  "God  Wears  a  Bow  Tie," 
just  hit  the  book  stalls,  is  putting  the  finishing  touches  to  his  next 
one  already.  New  book  is  fashioned  around  a  well-known  syndicated 
columnist.  .  .  .  Radio  actresses  climb  the  ladder  to  success,  notes 
Walter  T.  Shirley,  but  TV  gals  are  using  the  stare-way.  .  .  .  Ted  Green 
has  readied  a  new  series,  "Washington  Story,"  for  both  radio  and 
video.  .  .  .  Herb  Stein  reports  that  when  Groucho  Marx  resigned  from 
the  Friars  he  sent  them  the  following  note:  "I  don't  want  to  belong  to 
any  club  that  would  accept  me  as  one  of  its  members." 

it      it      it  ft 

•  •  •  Talk  about  your  details  on  television,  Bay  Nelson 
had  to  get  a  special  permit  from  the  Dep't  of  Public  Assembly  of 
the  New  York  Fire  Dep't  to  burn  down  a  model  railroad  station 
six  inches  square!  It  all  has  to  do  with  his  new  show,  "Roar  of 
the  Rails,"  which  kicks  off  Monday  p.m.  via  CBS-TV,  and  which 
is  gonna  'go  in  for  a  lot  of  destruction,  all  in  miniature,  natch. 
All  Ray's  got  to  worry  about  for  the  first  few  weeks  is  one 
avalanche,  three  train  wrecks,  an  exploding  railroad  station, 
plus  the  problems  connected  with  doing  the  Johnstown  flood 
and  burning  down  the  city  of  Baltimore.  And  how've  you  been! 

it       it       it  it 

•  •  •  AROUND  TOWN:  Sam  Geison,  long  regarded  by  this 
pillar  as  one  of  the  brighter  and  more  articulate  press  agents,  will 
moderate  a  series  of  AVC  forums  starting  with  a  debate  tonight  on 
National  Health  Insurance  between  Congressman  Andrew  Biemiller,  of 
Wisconsin,  and  Dr.  Irving  Leinwind.  of  th*  AMA.  (Personally,  we'd 
much  rather  hear  him  do  the  debating  himself  than  merely  referee).  .  .  . 
Gene  Hamilton,  director  and  musical  commentator  of  the  Carnegie  Hall 
radio  series,  has  grown  a  luscious  Van  Dyke.  Not  because  he  favors 
the  new  adornment,  but  as  a  prop  for  a  forthcoming  video  audition  of 
"The  Chamber  Society  of  Lower  Basin  St.",  which  he  now  controls. 
.  .  .  The  Mariners  have  recorded  a  catchy  tune  for  Columbia — "Be  The 
Good  Lord  Willin'  " — dedicated  to  Arturo  Godfrey's  famed  sign-off 
line.  .  .  .  Plenty  of  TV  film  activity  going  on  at  the  Mannon  Sound 
Stages  being  operated  by  Geo.  Orth,  veteran  film  producer.  They  just 
iinished  a  film  on  housing  narrated  by  Fredric  March.  .  .  .  Opening 
gun  of  WWRL's  campaign  to  combat  juvenile  delinquency  is  a  non- 
sectarian  religious  program  slanted  exclusively  for  children. 

it      it      it  -fr 

•  •  •  The  video  version  lof  "One  Man's  Family,"  written 
and  produced  by  Carlton  E.  Morse,  will  tee  off  on  NBC-TV 
starting  Nov.  4th  at  8-8:30.  To  handle  this  assignment,  Morse 
has  decided  to  abandon  his  other  TV  series  on  that  station, 
"Mixed  Doubles,"  which  bows  out  Oct.  29th.  The  casting  on 
"One  Man's  Family"  will  include  Marjorie  Gateson,  Russell 
Thorson,  Nancy  Franklin,  Pat  Robbins,  Billy  Idelson  'and  Arthur 
Cassell.  In  contrast  to  the  radio  version,  now  in  its  18th  year,  the 
video  version  will  have  only  the  original  members  lof  the  family, 
starting  where  it  did  18  years  ago.  Only  change  will  be  that  the 
time  will  be  the  present. 


sun  fRflncisco 


By  NOEL  CORBETT 

KCBS  is  beginning  a  $25,000  audio 
equipment  construction  project. 
Existing  studio  and  engineering 
equipment  will  be  completely  re- 
placed with  the  most  modern  audio 
equipment  available,  according  to 
Arthur  Hull  Hayes,  CBS  veepee  and 
general  manager.  Alan  Cormack, 
director  of  engineering  is  in  charge 
of  the  project. 

KJBS  sales  manager  Stanley 
Breyer  and  his  wife  have  decided  to 
name  their  baby  Joan.  Youngster 
made  debut  at  the  Children's  Hos- 
pital October  5. 

John  Elwood,  KNBC  general  man- 
ager, chairman  of  the  Hoover  Report 
for  Northern  California  talked  at 
the  Rotary  Club  this  week. 

The  current  cover  of  the  Argonaut 
magazine  carries  a  photo  taken  by 
Paul  Smith,  KCBS  engineer.  It's  a 
shot  of  the  San  Francisco  Civic 
Center. 

The  Chronicle's  television  station, 
KRON-TV  takes  to  the  air  Novem- 
ber 15.  NBC's  dedication  ceremonies 
opening  the  new  building  on  Televi- 
sion Peak  in  the  San  Bruno  Moun- 
tain range  were  held  October  12. 
The  building  also  houses  KNBC's 
new  FM  transmitting  equipment. 
The  services  were  attended  by 
George  T.  Cameron,  publisher  of  the 
Chronicle;  Charles  Theriot,  assistant 
business  manager  of  the  Chronicle; 
John  W.  Elwood;  George  Greaves, 
KNBC  assistant  manager;  Curtis 
Peck,  engineer-in-charge  and  Joseph 
Baker,  station  engineer. 

Carroll  Hansen,  KCBS  sports- 
caster,  whose  "Lookin'  'Em  Over"  is 
a  Friday  10: 15  p.m.  feature,  is  bat- 
ting 1,000  per  cent  in  his  "picks."  He 
compiles  his  predictions  from  infor- 
mation gathered  from  Columbia 
Broadcasting  System  sportscasters 
on  the  coast. 

Reference  List 

A  list  of  733  radio  commentators 
and  other  programs,  has  just  been 
published  by  Radio  Reports,  Inc. 
The  list  covers  seven  major  metro- 
politan areas,  in  which  the  firm 
monitors  programs.  They  are  New 
York,  Chicago,  Los  Angeles,  Wash- 
ington, Detroit,  Philadelphia  and 
Boston. 


1906 


1919 


V  CONFISEUR 

FRENCH  RESTAURANT 

LUNCHEON  from  $2.00 
DINNER  from  $3.00 
COCKTAIL  BAR 

Jamotiiffienc/i  CandieA 
15  East  52  nd  St. 

AIR  CONDITIONED 


tneanS  SuSineU 


Wednesday.  October  19,  1949 


RADIO  DAILY 


5 


PROmOTION 


Institutional 

An  unusual  combination  of  prod- 
uct and  community  relations  adver- 
tising is  being  used  by  the  Nineteen 
Hundred  Corporation,  St.  Joseph, 
Mich.,  in  sponsoring  broadcasts  of 
football  games  on  the  local  station, 
WHFB.  The  manufacturer  of  Whirl- 
pool home  laundry  equipment,  lar- 
gest industry  in  the  St.  Joseph  'area, 
is  devoting  three  out  of  each  pro- 
gram's six  advertising  announce- 
ments to  news  type  messages  about 
the  company.  These  include  infor- 
mation about  the  company's  size, 
progress,  and  history.  Other  com- 
mercials concern  products,  but  em- 
phasis is  on  interpreting  the  com- 
pany for  the  community. 

The  broadcasts  are  of  University 
of  Michigan  games.  The  series  is  on 
a  statewide  network,  with  local 
sponsors  in  the  cities  where  it  is 
heard.  The  six  scheduled  advertis- 
ing announcements  during  the  game 
are  given  by  local  station  an- 
nouncers. 

Giveaway  Show,  5  W'kly, 
For  Seeman,  On  WMCA 


(Continued  from  Page  1) 

Seeman  Bros,  in  behalf  of  White 
Rose  Tea  and  Coffee. 

The  show,  owned  by  William  H. 
Weintraub  &  Co.,  Inc.,  which  handles 
Air- Wick  for  Seeman  Bros.,  consists 
of  a  musical  bingo  game  involving 
home  participation  and  is  aimed  to 
tie  in  closely  with  dealers,  listeners 
and  the  station.  J.  D.  Tarcher  &  Co., 
Inc.,  will  continue  to  handle  White 
Rose  Tea  and  Coffee  and  other 
White  Rose  advertising  as  hereto- 
fore. Weintraub,  however,  will 
handle  "Tune-O." 

WMCA  staffer  Joe  O'Brien  will  act 
as  emcee  on  the  show  with  Jerry 
Shard  and  his  orchestra  handling 
the  music. 

Listeners,  in  order  to  participate, 
must  obtain  Tune-O  cards  from 
neighborhood  grocers.  Each  day, 
Shard  will  play  several  of  250  tunes 
listed  and  numbered  on  the  cards. 
Upon  identifying  songs,  contestants 
will  proceed  to  fill  in  their  cards  in 
the  usual  bingo  fashion,  earning  the 
daily  loot  with  winning  cards  and 
fast  phone  calls  to  the  station. 


Moving  to  San  Francisco 

Chicago — Nikki  Kaye,  well-known 
radio  and  television  writer-director, 
leaves  Chicago  Oct.  24th  to  take  up 
residence  in  San  Francisco.  She  is 
remaining  in  town  until  the  con- 
clusion of  the  Tribune  Fashion 
Show  at  the  Gold  Room  of  the 
Congress  Hotel. 


READY  TO  PRODUCE  RESULTS 

for  a  radio,  radio-rv  station,  or  agency 
that's  looking  for  an  aggressive  promo- 
tion and  merchandising  man.  Over  10 
years  newspaper  and  radio  experience. 
Write  Box  279,  RADIO  DAILY,  1S01 
Broadway,  N.  Y.  C. 


WHLI  Dollar  Volume 

40%  Above  Last  Year 


(Continued  from  Page  1) 

ness  to  be  "the  highest  in  the  sta- 
tion's history"  of  more  than  two 
years,  Lenn  reported  the  following 
new  and  national  and  local  spot  ad- 
vertising accounts: 

Chrysler  Corp.  for  Dodge  sales 
(Ruthrauff  and  Ryan  agency);  Bev- 
erwyck  Breweries,  Inc.  (McCann- 
Erickson  agency);  F.  W.  Woolworth, 
Co.  (Lyn  Baker  agency) ;  Trunz,  Inc., 
food  chain  (Plaza  agency);  Ex-Lax, 
Inc.  (Joseph  Katz  Co.,  agency); 
River  Brand  Rice  Mills,  Inc.,  for 
Carolina  Rice  (Donahue  and  Coe, 
Inc.,  agency) ;  Isbrandtsen  and  Sons, 
Inc.,  for  26  Coffee  (Cowan  and 
Dengler  agency),  and  Pictsweet 
frozen  foods  (Brisacher,  Wheeler 
and  Staff  agency). 

Long  Island  firms  who  have  pur- 
chased spot  time  include  Thomas- 
Mack,  Inc.,  of  Hempstead  (furni- 
ture); Leedor's  of  Hempstead  (dept. 
store);  Saul's  Men's  Shop  of  Mine- 
ola;  J.  and  J.  Miles  Rubber  Co.  of 
Long  Beach;  Fuel  Oil  Distributors  of 
Hempstead;  Mineola  Fair  Committee 
of  the  Queens-Nassau  Agricultural 
Society,  and  the  Holiday  Line  Pub- 
lishing Co.  of  Garden  City. 

Lenn  also  announced  the  signing 
of  52-week  contracts  for  two  new 
accounts  and  the  renewal  of  a  third 
contract.  Renewing  for  its  third  year 
is  Gutowitz  Jewelers  of  Hempstead 
which  sponsors  seven  10-minute 
programs  weekly,  3:35  to  3:45  p.m., 
on  "Musical  Playhouse." 

New  contracts  included  the  Macru 
Gas  and  Oil  Sales  Corp.  which  will 
sponsor  seven  five-minute  newscasts 
weekly,  8:30  to  8:35  a.m.,  Monday 
through  Saturday,  and  12:30  to  12:35 
p.m.,  Sunday,  to  plug  the  sale  of 
Duel  gasoline.  Ideal  Insulators  of 
Williston  Park  and  Patchogue,  L.  I., 
home  improvement  service,  will 
sponsor  four  15-minute  programs 
weekly,  7:15  to  7:30  a.m.,  Tuesday, 
Thursday  and  Saturday  on  "Com- 
muters' Time,"  and  1:15  to  1:30  p.m., 
Sunday,  on  "Luncheon  Melodies." 
In  addition,  Ideal  Insulators  has  pur- 
chased a  series  of  spots. 


Television  Is  Topic 

Of  REC  Luncheon 


(Continued  from  Page  1) 

Hotel  Roosevelt,  tomorrow  at  12:30 
p.m. 

Subject  for  discussion  is  "Televi- 
sion's Fifth  Network"  with  Richard 
W.  Hubbell  acting  as  moderator. 

Miss  Mary  Pickford,  previously 
announced  as  a  guest  speaker,  will 
be  unable  to  appear. 

Among  the  guests  at  the  meeting 
will  be  Emilio  Azcarraga,  Mexican 
radio  and  TV  executive  and  indus- 
trialist. 


Seeks  Radio  Degree 

San  Antonio,  Tex. — Peggy  White- 
side has  resigned  her  post  as  secre- 
tary to  Rex  Pries,  sales  manager  of 
KTSA  here  to  enroll  at  the  Texas 
University  at  Austin  where  she  will 
study  for  a  degree  in  radio  at  the 
Radio  House. 


CBC  Policies  Criticized 
By  Petition  From  CKRC 

(Continued  from  Page  1) 

field  of  arts,  letters  and  sciences  and 
held  its  three-day  Winnipeg  hearing 
last  week.  The  CKRC  brief  termed 
the  regulatory  powers  of  the  CBC 
"not  only  unfair;  but  a  definite  re- 
tarding influence  on  the  progress  of 
broadcasting  in  this  country." 

The  brief  cited  two  particular 
regulations. 

The  first  bans  commercial  spot  an- 
nouncements in  evening  hours.  This 
ban,  the  brief  contended,  precluded 
the  small  advertiser  from  reaching 
an  evening  audience  and  handicaps 
him  against  the  larger  advertiser 
who  can  afford  15  or  30-minute  pro- 
grams. 

It  also  took  issue  with  the  ban  on 
mention  of  prices  on  the  air,  rescin- 
ded in  1948. 

"The  point  here,"  the  brief  said, 
"was  not  that  a  situation  has  been 
corrected,  but  that  an  undesirable 
situation,  from  everyone's  point  of 
view,  was  allowed  to  exist  for  a 
great  number  of  years. 

"These  two  regulations  have  been 
barriers  to  better  broadcasting 
through  curbing  earnings  and  con- 
sequently, operations  and  program- 
ming of  privately-owned  stations." 


Stork  News 

Petersburg,  Va. — James  E.  Lowell, 
account  executive  at  WSSV,  Peters- 
burg, is  the  father  of  a  baby  girl. 


AGENCIES 


BROOKE,  SMITH,  FRENCH  & 
DORANCE,  INC.,  Detroit  and 
New  York  advertising  agency,  an- 
nounces the  appointment  of  Gerald 
J.  Weipert  to  its  radio  and  television 
staff  in  the  Detroit  division.  Weipert 
formerly  was  on  the  television  staff 
of  WWJ-TV. 


PROMOTION  of  four  staff  mem- 
bers in  the  Los  Angeles  office  of 
Buchanan  and  Company  has  been 
announced  by  Frederick  N.  Polangin, 
vice-president  and  manager.  Sher- 
rill  Mastos  has  been  named  produc- 
tion director,  Lee  Lewis  media  di- 
rector, Mary  Jane  Kuelgen  execu- 
tive secretary  and  Jeanette  Linck 
business  manager. 


BLAIR-TV,  INC.,  has  been  en- 
gaged as  exclusive  national  repre- 
sentatives for  WBRC-TV,  Birming- 
ham. Blair-TV,  Inc.,  was  formed  in 
January,  1949,  as  exclusive  national 
representatives  of  television  stations, 
with  William  H.  Weldon,  formerly 
New  York  vice-president  of  John 
Blair  &  Company,  as  president  of 
the  organization. 


GEORGE  BEYER  JR.,  formerly 
with  Young  &  Rubicam,  Inc.,  has 
been  named  advertising  manager  of 
Cannon  Mills,  Inc. 


UNFAIR 


„rr;prs'  Recently 
Unfair  «°  ^r^"drew  2,000 
KYW's  Johnny  Deega  ^ 

fepUeS  "  C^ntesTon  the  Midday 
the-Tune  Conte^  ^   ^  The 

Review  and  Gene  re- 

following  weeK,  j  received 
ported  3,600 ^eceso  ma  ^ 
from  a  five-day  offer  _o  ^  ^ 

station. 


PHILADELPHIA 

50,000  WATTS 

NBC  AFFILIATE 


KYW 


WESTINGHOUSE   RADIO  STATIONS  Inc 

WBZ    •    WBZA   .    KDKA    •    WOWO    •    KEX    .    KYW  .  WBZ-TV 
National  Representatives,  Free  &  Peters,  except  for  WBZ-TV; 
for  WBZ-TV,  NBC  Spot  Sales 


RADIO  DAILY: 


Wednesday,  October  19,  1949 


Radio's  Future  Rosy, 
Kintner  Tells  AWNY 


(Continued  from  Page  1) 

consumer  demand  for  existing  prod- 
ucts and  spurs  the  invention  and 
creation  of  new 
products." 

At  the  present 
time,  he  said,  2,- 
450.000  families 
own  television 
sets.  As  of  Jan- 
uary 1  this  year, 
according  to 
Broadcast  Meas- 
urement Bureau 
estimates,  there 
were  39,281,000 
radio  families.  It 
is  interesting  to 
KINTNER  note,   he  added, 

that  during  1948  there  were  twice  as 
many  new  radio  families  as  there 
were  television  families.  It  is  esti- 
mated that  by  the  end  of  1953  the 
total  number  of  television  sets  will 
be  approximately  17  and  a  half  mil- 
lion, which  is  less  than  half  of  the 
total  number  of  radio  families  today. 

"Obviously,"  Kintner  said,  "there 
is  competition  between  media.  But 
each  day,  each  person  is  faced  with 
competitive  decisions — whether  to 
read  a  book,  to  go  for  a  walk,  to 
listen  to  radio,  to  attend  the  theater, 
to  listen  to  and  view  a  television 
program.  This  competition  makes 
each  medium  progressively  better, 
better  in  entertainment,  news  and 
education  fields,  and  better  as  a  pro- 
ducer of  advertising  revenue. 

"I  am  confident  that  this  healthy 
growth  will  continue.  The  popula- 
tion is  increasing,  the  demand  for 
goods  is  increasing,  individuals  have 
leisure  time  that  would  have  been 
unthinkable  20  years  ago.  This  vast- 
ly increased  potential  audience  is  a 
challenge  to  all  media  seeking  its 
time,  and  a  challenge  to  all  adver- 
tisers seeking  to  sell  its  products. 

Charles  Buddy  Rogers  was  also  a 
guest  speaker  at  the  luncheon. 
Rogers,  who  is  featured  on  "Pick  A 
Date  With  Buddy"  on  the  ABC  net- 
work, spoke  on  the  subject  of  radio 
salesmanship  and  outlined  some  of 
his  experiences  in  radio  and  films. 


Kiernan  Marathon 

Walter  Kiernan,  commentator  for 
WJZ,  New  York,  will  put  in  an  18- 
hour  day  on  the  air  on  Tuesday  to 
celebrate  the  advent  of  his  first 
coast-to-coast  commercial  show  on 
ABC,  "One  Man's  Opinion."  The 
program  will  be  sponsored  by  Philip 
Morris,  12:25-12:30  p.m.,  across-the- 
board,  starting  Monday,  Oct.  24. 
Kiernan  will  continue  his  morning 
show  on  WJZ. 


School  Broadcast 
Equipment 

FM  Transmitters 
Magnecord  Tape  Recorders 

MILLS  RECORDING  CO. 

161   N.  Michigan  Ave.       Chicago,  III. 
(See  our  exhibit  at  the  Sherman) 


School  Broadcasters  Honor 
Stations  For  Education-Aid 


I  Continued 

with  the  St.  Louis  public  schools, 
for  the  program,  "Our  Missouri 
Competition"  and  also  garnered 
sixth  place  award,  again  with  the 
St.  Louis  public  schools  for  the  pro- 
gram series,  "Science  For  You." 

Among  non-commercial  stations, 
WABE,  owned  and  operated  by  the 
board  of  education,  Atlanta,  Ga., 
won  the  top  award  for  its  series  of 
nature  programs  titled,  "Uncle  Dan 
From  Froggy  Hollow  Farm." 

KYW,  Philadelphia,  and  the  Uni- 
versity Museum,  that  city,  won  third 
place  honors  among  the  conference 
awards  for  the  program  series, 
"Once  Upon  A  Time."  Others  were: 
Other  Awards  Listed 

KDKA,  Pittsburgh,  for  its  radio 
adaptation  of  "Miss  Hickory"  for 
"The  Child's  Story"  program;  KATL, 
Houston,  and  the  Houston  Public 
Schools  for  their  series  of  "In- 
School"  broadcasts  and  for  the  radio 
lesson  titled  "Square  Dancing"; 
WQXR,  New  York,  for  the  program 
series,  The  New  York  Times  "Youth 
Forum"  with  Dorothy  Gordon  as 
moderator;  WCTC,  non-commercial 
station  at  New  Brunswick,  for  the 
program  series,  "Children  Have 
Their  Problems";  The  Empire  State 
Rural  Radio  Network  for  its  pro- 
gram "Revolt  of  the  Unhappy 
Clothes";  the  Ithaca  College  Radio 
Workshop  School  of  the  Air  for  the 
program  titled  "Trees";  the  Univer- 
sity of  Colorado  for  the  program 
series  "Today's  Frontiers";  WBZ, 
Boston,  two  awards  for  its  program 
series  titled  "Children's  Corner"  and 
for  their  program  series  "Listen 
and  Learn"  with  Arthur  Fielder  re- 
ceiving special  recognition  for  his 
classroom  concerts;  KUOM,  the  Uni- 
versity of  Minnesota's  non-commer- 
cial station  for  its  program  series, 
"Look  What  We  Found";  KCMO, 
Kansas  City,  for  its  program,  one  of 
a  series,  "Report  Card  from  Your 
Schools";  and  WLS,  Chicago,  for  its 
program  series  "Let's  Go  Places." 
Jennings,  Judith  Waller  Speak 

George  Jennings,  director  of  the 
conference,  opened  the  first  day's 
session  here  Tuesday  morning  wel- 
coming the  more  than  1,500  educa- 
tors assembled  here  for  the  three- 
day  confab. 

Judith  Waller,  a  leader  in  educa- 
tional broadcasting  in  this  country, 
who  is  director  of  public  affairs  and 
educational  programs  for  NBC  in 
Chicago,  followed  Jennings  and  said 
that  educational  radio  has  certainly 
not  realized  its  potential.  Miss  Wal- 
ler predicted  that  in  the  future  both 
television  and  facsimile  would  be 
used  to  great  advantage  in  schools, 
supplementing  the  purely  audio  ed- 
ucational facilities  now  available  in 
AM  and  FM  broadcasting.  She  said 
that  television  especially  would 
change  the  family  habits  and  could 
lead  to  unlimited  vast  horizons  in 
the  field  of  education.  She  cited  the 
need  for  more  educational  programs. 

Harold  Shane,  professor  of  educa- 


from  Page  1) 

tion  at  Northwestern  University, 
said  that  television  is  now  being 
used  for  educational  purposes  in  five 
states  and  that  in  Philadelphia, 
alone,  sets  have  been  installed  in  51 
classrooms  for  education  via  televi- 
sion. 

Luncheon  Today 

Principle  event  today  will  be  the 
annual  luncheon  with  Richard  B. 
Hull,  president  of  the  National  As- 
sociation of  Educational  Broadcast- 
ers, presiding  and  Herold  C.  Hunt, 
general  superintendent  of  the  Chi- 
cago public  schools,  introducing  the 
principal  speaker,  Benjamin  Fine, 
education  editor  of  The  New  York 
Times.  Fine's  talk  will  be  "The 
Crisis  in  American  Education." 

Panel  discussions  will  mainly  oc- 
cupy the  rest  of  the  sessions,  with 
the  conference  adjourning  tomor- 
row night. 

Will  View  Phonovision 

Educational  broadcasters  will  get 
their  first  look  at  Phonovision  to- 
morrow (Thursday)  when  Zenith's 
pay-as-you-go  television  system  will 
be  demonstrated  before  the  educa- 
tors here  in  a  special  showing. 

In  addition  to  the  agenda  publish- 
ed in  last  Friday's  Radio  Daily,  a 
closed  luncheon  was  held  Thursday 
for  some  27  Rockefeller  Foundation 
alumni.  Guest  speaker  was  John 
Marshall,  director  of  humanities  for 
the  John  D.  Rockefeller  Foundation 
in  New  York. 

Included  among  the  early  arrivals 
was  Dr.  Franklin  Dunham,  chief  of 
the  radio  section  of  the  U.  S.  Office 
of  Education  in  Washington.  Dr. 
Dunham  arrived  here  Monday  fol- 
lowing a  meeting  of  some  100  mem- 
bers of  the  National  Association  of 
Educational  Broadcasters  at  Ann 
Arbor,  Mich,  at  which  FCC  Com- 
missioner Frieda  B.  Hennock  was 
one  of  the  principle  speakers.  (Al- 
though Miss  Hennock  has  been  in- 
vited to  the  Chicago  confab  it  ap- 
peared doubtful  whether  she  could 
come  here  because  of  the  current 
FCC  color  hearings  in  Washington). 

Dr.  Dunham  disclosed  there  are 
now  105  educational  broadcasting 
stations  in  the  country  of  which  33 
are  AM  and  the  rest  FM.  He  said  he 
expected  there  would  be  another  100 
10-watters  in  operation  by  June  of 
next  year. 

Bob  Richards  On  Hand 

Other  early  arrivals  here  included 
Robert  Richards,  public  relations  di- 
rector for  the  NAB,  and  Merrill 
Lindsay,  WSOY,  Decatur,  represent- 
ing the  Illinois  Broadcasters  Associ- 
ation. 

George  Jennings,  director  of  the 
conference,  and  radio  director  for 
Chicago's  public  schools,  revealed 
that  the  Chicago  Vocational  School 
is  now  the  only  public  school  in  the 
country  which  has  actual  FM  equip- 
ment and  next  February  the  school 
will  inaugurate  the  nation's  first 
course  in  High  Frequency  and  Fre- 
quency Modulation  broadcasting. 


Listener  Program 
Praised  By  Coy 


(Continued  from  Page  1) 

in  our  American  system  of  broad- 
casting has  not  been  fully  under- 
stood or  appreciated.  Listener  criti- 
cism that  is  thoughtless  or  unin- 
formed is  of  no  value  to  the  nation's 
broadcasters  .  .  .  nor  is  it  of  any  as- 
sistance to  the  FCC  in  planning  its 
regulatory  policies." 

"What  is  needed,"  he  went  on,  "is 
just  the  sort  of  intelligent,  public- 
spirited  and  well-planned  activity 
that  your  organization  is  now  pro- 
posing to  carry  on.  By  studying  pro- 
grams carefully  and  evaluating  them 
in  terms  of  community  needs,  your 
association  can  make  a  major  con- 
tribution to  the  common  goal  of 
raising  our  standards  of  radio  ser- 
vice." 


Coy,  Trammell  Expected 
At  WIS  Celebration 


Columbia,  S.  C. — The  weekend  of 
Nov.  19-20  has  been  set  by  G. 
Richard  Shafto,  general  manager  of 
WIS  and  WIS-FM,  for  the  official 
opening  of  the  new  WIS  studio  and 
office  building.  Wayne  Coy,  FCC 
chairman,  and  Niles  Trammell,  NBC 
board  chairman,  have  accepted  in- 
vitations to  attend  the  opening  cere- 
monies, Shafto  said. 

Shafto  himself  has  just  left  for 
Paris,  where  he  will  serve  as  U.  S. 
delegate  to  the  UNESCO  radio  con- 
ference. 

In  honor  of  the  WIS  celebration, 
NBC  will  originate  two  of  its  coast- 
to-coast  shows  in  the  new  studios — 
"Radio  City  Playhouse,"  and  "Thea- 
ter Guild  On  The  Air." 


NEW 

RADIO  PERSONALITY 
LISTING 

An  Effective  Guide  for 
Radio  and  Television  Mailings 

The  current  list  includes 
733  programs  heard  on  all 
networks  and  in  New  York, 
New  England,  Washington, 
Detroit,  Chicago,  Los  An- 
geles and  Philadelphia. 
Working  addresses  and  pro- 
gram descriptions  are  in- 
cluded to  help  you  make 
your  radio  mailings  most 
efficient.  $10  per  copy. 

Radio  Reports,  Inc. 

220  EAST  42nd  STREET 
NEW  YORK  17,  N.  Y. 
MUrray  Hill  7-6658 


Section  of  RADIO  DAILY.  Wednesday.  October  19.  1949 — TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


FCC  TO  TEST  COLOR  RECEIVERS 


TELE  TOPICS 


'TIS  DIFFICULT,  indeed,  for  a  mere 
'  male  to  review  a  fashion  show  be- 
cause the  subject  matter  is  of  absolutely 
no  interest  to  him.  Therefore,  let  us  grant 
that  DuMont's  "And  Everything  Nice"  ap- 
peals to  some  persons  and  proceed  to  dis- 
cuss the  manner  in  which  the  show  is 
conducted.  .  .  .  The  production  this  week 
was  rather  handsomely  mounted.  Open- 
ing and  closing  showed  femcee  Maxine 
Barratt — attired  in  evening  gown  and  fur 
wrap  throughout  the  half-hour — dancing 
not  too  skillfully  around  the  set  while  a 
montage  of  sponsors'  labels  was  super- 
imposed on  the  scene.  Guesting  was  De- 
lora  Bueno,  an  excellent  singer  and  charm- 
ing personality,  whose  presentation  was 
marred  in  a  couple  of  spots  by  extreme 
closeups — one  so  close  that  it  showed 
only  half  of  her  face — to  which  producer- 
director  Bob  Loewi  seems  addicted. 
Clothes  were  shown  on  models,  with 
descriptions  handled  by  Miss  Barratt  in 
conversation  with  two  store  window  man- 
nequins. This  gimmick  was  just  too,  too 
cute.  Most  interesting  spot,  to  us,  was 
an  informative  demonstration  on  how  to 
pack  a  man's  traveling  bag.  .  .  .  Program 
is  sponsored  by  Ameritex  Fabrics  and  A. 
S.  Beck,  through  Dorland  Agency.  Barna- 
by  Smith  is  assistant  to  Loewi. 

• 

SPEAKING  AT  the  N.  Y.  Advertising 
Women's  luncheon  yesterday,  Bob 
Kintner,  ABC  exec,  veepee,  said  that  the 
web  has  thus  far  spent  seven  and  a  half 
million  bucks  on  TV.  .  .  .  Word  from 
Michigan  Blvd.  has  it  that  Bill  Eddy  will 
soon  head  for  Brownsville,  Texas,  where 
he  purchased  land  about  a  year  ago.  He'll 
do  some  TV  work  for  a  few  Lone  Star  oil 
millionaires  now  in  or  casting  covetous 
eyes  at  the  medium.  .  .  .  The  Four  Horse- 
men of  Notre  Dame — Don  Miller,  Jim 
Crowley,  Elmer  Layden  and  Harry  Stuhl- 
dreher — will  be  reunited  on  "We  The 
People"  next  week  to  mark  the  25th  an- 
niversary of  their  appearance  as  a  grid 
unit.  .  .  .  Richard  Dorso  and  Ben  Benja- 
min, of  Century  Artists,  arrived  in  town 
from  H'wood  yesterday  with  a  print  of 
the  new  Phil  Nasser-John  Darrow  mystery 
series,  "Out  of  the  Shadows,"  starring 
Leif  Ericson  and  Virginia  Brissac. 

• 

MAY  KYSER  probably  will  start  on  CBS 
for  Ford  Dealers  Nov.  15.  Time  slot 
probably  will  be  9-10  p.m.  Tuesdays,  with 
"Suspense,"  now  in  the  9:30  period,  mov- 
ing to  another  nite.  .  .  .  After  sitting  in 
on  an  Ed  Wynn  rehearsal  on  the  Coast, 
Groucho  Marx  (who  with  his  brothers  could 
put  on  the  greatest  show  ever)  expressed 
amazement  at  the  amount  of  work  that 
goes  into  TV.  "Why,  in  the  old  days," 
he  said,  "we  used  to  put  a  stage  show 
together  every  two  years  and  I  doubt  if 
we  rehearsed  as  diligently  as  he  does  for 
each  of  his  weekly  stints  on  television." 


TM  A  Urges  Rejection 
Of  Color  System  Now 


In  a  telegram  to  Chairman  Wayne 
Coy,  the  Television  Manufacturers 
Association  has  urged  the  FCC  "to 
take  no  action  in  designating  any 
specific  color  system  now  before 
you." 

Signed  by  Michael  L.  Kaplan, 
president  of  TMA  and  of  Sight- 
master  Corp.,  the  wire  said,  "At  this 
early  stage  of  the  art  of  color,  devel- 
opment and  experimentation  have 
not  gone  far  enough  to  warrant  the 
adoption  of  any  one  color  system. 

"As  manufacturers  serving  the 
television  public,  we  are  interested 
in  an  efficient,  practical  color  sys- 
tem suitable  for  all  size  television 
receivers  that  could  be  made  avail- 
able to  the  consumer  at  a  minimum 
cost  and  require  minimum  adjust- 
ments to  existing  sets. 

"In  the  public  interest,  we  believe 
no  such  system  has  yet  been  pre- 
sented and  demonstrated  to  meet 
these  requirements. 

"Until  a  completely  compatible 
system  is  devised  that  can  meet  the 
necessary  requirements,  no  decision 
should  be  made  now  that  might 
stifle  and  retard  the  development  of 
such  a  system. 

"Any  decisions  reached  should 
permit  and  encourage  color  systems 
to  be  developed  that  are  still  in  the 
drawing  board  stage  or  other  devel- 
opmental stages  by  working  toward 
the  above  ends." 


Ike  On  "Crusade" 

General  Dwight  D.  Eisenhower 
will  be  guest  speaker  on  the  final 
chapter  of  "Crusade  In  Europe"  over 
ABC  Oct.  27,  9  p.m.,  EST. 


Levey  Skiatron  Corp. 
In  Color  Sweepstakes 


Another  starter  in  the  color 
sweepstakes  was  entered  yesterday 
by  Arthur  Levey,  president  of  Skia- 
tron Corp.,  who  charged  that  the 
"additive"  systems  of  RCA  and  CBS 
"have  been  proven  obsolete"  in  prin- 
ciple "by  the  extensive  experience 
of  both  the  motion  picture  industry 
and  color  photography." 

Charges  were  contained  in  a  letter 
to  the  FCC  which  said  also  that  it 
is  "inevitable"  that  subtractive  color 
will  become  standard  in  TV.  The 
Skiatron  system,  Levey  continued, 
"constitutes  the  only  method  of  sub- 
tractive,  simultaneous  color  TV 
which  may  properly  be  compared  in 
quality  with  Technicolor  and  Koda- 
chrome,  the  most  successful  color 
photographic  and  moving  picture 
methods." 

Levey  pointed  out  that  the  Skia- 
tron patents  "have  only  recently 
emerged,  under  a  consent  decree, 
from  the  first  TV  anti-trust  suit," 
which  resulted  in  a  stock  divestiture 
in  Scophony  Corp.  of  America  (now 
Skiatron  Corp.)  by  Paramount  Pic- 
tures, General  Precision  Equipment 
Corp.  (interrelated  with  20th  Cen- 
tury Fox)  and  Scophony  Ltd. 

"Our  Supersonic  TV  projectors, 
now  being  prepared  for  black  and 
white  TV  demonstration,  are  inher- 
ently better  suited  to  color  than  the 
cathode  ray  tube,"  Levey  said. 
"While  they  can  easily  be  adapted 
to  project  very  large  color  TV  pic- 
tures with  any  color  system,  includ- 
ing the  additive  methods,  we  believe 
it  to  be  our  duty  to  direct  the  at- 
tention of  the  FCC  to  the  much 
greater  merit  of  subtractive  color 
TV." 


WU,  DuMont  Hit  FCC  Report 
On  AT&T  Video  Relay  Lines 


Washington  Bureau  of  RADIO  DAILY 

Washington— The  FCC's  proposed 
report  on  the  interconnection  as- 
pects of  the  AT&T  television  relay 
lines  was  hit  sharply  yesterday  by 
Western  Union  and  DuMont,  while 
the  Bell  System  itself  (AT&T)  filed 
exceptions  stressing  the  importance 
and  the  size  of  its  investment  in  TV 
relay.  The  Bell  System  was  especi- 
ally pleased  by  the  FCC's  declara- 
tion that  "intercity  television  relay- 
ing should  ultimately  be  handled  by 
common  carriers." 

DuMont  scored  the  Commission 
report  for  failing  to  find  that  "the 


Bell  system  optimum  program  for 
many  years  in  the  future  would  be 
inadequate  to  provide  any  intercity 
TV  network  connection  to  many 
cities  to  which  VHF  frequencies  are 
presently  allocated  and  to  more  com- 
munities for  which  UHF  channels 
are  proposed;  and  further,  that  the 
optimum  proposals  of  the  Bell  sys- 
tem are  deficient  with  respect  to  the 
number  of  channels  to  be  made 
available  for  full-time  use  by  exist- 
ing television  networks  other  than 
between  principal  metropolitan  cen- 
ters over  routes  paralleling  inter- 
city telephone  developments." 


Bids  Mfrs.  Submit 
Polychrome  Sets 
By  Next  Mon. 

Washington  Bureau  of  RADIO  DAILY 

Washington— The  FCC  will  do  its 
own  testing  of  the  color  TV  re- 
ceivers of  the  various  companies  of- 
fering polychrome  systems  for  con- 
sideration in  the  current  hearings, 
Chairman  Wayne  Coy  said  yester- 
day. He  called  upon  RCA.  CBS  and 
Color  Television,  Inc.,  to  submit  re- 
ceiving units  by  next  Monday  for 
testing  by  FCC  staff  people  at  its 
Laurel,  Md.,  laboratory. 

Chairman    Coy    asked    that  the 
companies  submit  receivers  of  all 
types — or  explain  to  the  Commission 
why  they  cannot  be  made  available. 
In  making  the  request,  Coy  said: 
"You  people  have  been  talking 
about  what  you  have.  All  we 
have  to  go  on  is  what  you  say. 
We'd  like  the  opportunity  to  test 
these  receivers  in  our  own  lab- 
oratories." 

Heard  yesterday  during  the  hear- 
ing was  George  E.  Sleeper,  technical 
director  of  Color  Television,  Inc.  He 
spent  the  day  in  highly  technical 
discussion  of  the  CTI  system,  going 
into  intricate  detail  in  terms  intel- 
ligible to  most  engineers  on  hand 
but  far  over  the  heads  of  most  Com- 
mission members  and  others  in  the 
hearing  audience. 


Jaeger,  Of  WABD,  Elected 
NTFC  Board  Chairman 


Andrew  Jaeger,  film  director  of 
WABD,  DuMont  flagship,  yesterday 
was  elected  chairman  of  the  board 
of  directors  of  the  National  Televi- 
sion Film  Council  at  the  first  meet- 
ing of  the  newly-elected  board  at 
the  Hotel  Bristol.  Melvin  L.  Gold. 
NTFC  prexy,  presided  at  the  session. 

Gold  designated  Jaeger,  Jack 
Glenn,  of  the  March  of  Time,  and 
Irwin  Shane,  of  Televiser,  as  a  tem- 
porary committee  assigned  to  inves- 
tigate the  desirability  of  setting  up 
a  TV  film  job  information  service. 

Next  general  meeting  of  the  coun- 
cil was  set  for  Oct.  27. 


Goodyear  Buys  On  ABC 

Goodyear  Tire  and  Rubber  Co. 
has  signed  with  ABC  for  sponsor- 
ship of  "The  Goodyear  Paul  White- 
man  Review."  weekly  half-hour 
musical  to  be  aired  Sundays.  7  p.m.. 
beginning  Nov.  6.  Account  was 
placed  through  Young  &  Rubicam. 

Featuring  Whiteman,  show  will 
include  a  full  orchestra  choral 
group,  dance  ensembles  and  famous 
alumni  of  Whiteman  band.  About  40 
stations  will  carry  the  series. 


■ 


RADIO  DAILY  

COAST  TO-COAST 


8 


Six  New  Outlets  OK'd; 
Other  Activity  At  FCC 

(Continued  from  Page  1) 

Boone,  la.,  for  the  1590  band  with 
one  kilowatt;  and  to  Seminole  Broad- 
casting Co.,  Dade  City,  Fla.,  for  the 
1310  band  with  one  kilowatt. 

The  Penn  Engineering  Company, 
Bozeman,  Mont.,  was  okayed  for  un- 
limited time  operation  on  the  1230 
band  with  250  watts. 

Frequency  shift  from  the  1400  to 
the  1250  band  was  okayed  for 
WCNC,  Elizabeth  City,  N.  C,  which 
operated  with  250  watts  unlimited. 
KSMA,  Santa  Maria,  Calif,  was 
granted  a  shift  from  1450  to  1240  kc, 
and  KFBC,  Cheyenne,  Wyo.,  was 
permitted  to  go  from  the  1240  band 
to  710,  increasing  its  power  from  250 
watts  to  one  kilowatt  night,  ten  kilo- 
watts limited  service. 

W1MS  Goes  Unlimited 

WIMS,  Michigan  City,  Ind.,  was 
okayed  for  a  change  in  hours  from 
daytime  to  unlimited,  with  daytime 
power  staying  at  one  kilowatt  and 
night  power  of  500  watts  on  the  1420 
band. 

KAYX,  Waterloo,  la.,  was  okayed 
for  a  shift  from  the  1090  to  the  1280 
band,  extending  hours  from  day  to 
unlimited,  and  a  similar  time  exten- 
sion was  given  WNAM,  Neenah, 
Wise.  WKYB,  Paducah,  Ky.,  moved 
from  the  800  to  the  570  band,  but 
stayed  on  daytime  only. 

The  Commission  announced  that 
it  will  set  a  later  date  for  its  hear- 
ing on  the  applications  of  the  South- 
ern Baptist  Convention  for  a  series 
of  low-powered  FM  religious  broad- 
cast stations.  Date  had  been  Novem- 
ber 4,  but  on  request  it  was  agreed 
that  a  later  date  will  be  named. 


Complete  Plan  Of  Contest 
On  'Voice  Of  Democracy' 

(Continued  from  Page  1) 

racy  Awards  Week  and  the  awards 
luncheon,  at  which  four  high  school 
students  will  receive  scholarships 
for  the  best  broadcast  scripts  on  "I 
Speak  for  Democracy."  The  group 
met  here  with  the  co-chairman  of 
the  National  Radio  and  Television 
Week  Committee,  Gordon  Gray, 
WIP,  Philadelphia,  and  W.  B.  Mc- 
Gill,  Westinghouse  Radio  Stations, 
Philadelphia;  representatives  of  the 
U.  S.  Junior  Chamber  of  Commerce 
and  RMA. 

The  other  sponsors  and  the  U.  S. 
Office  of  Education,  Federal  Security 
Agency,  which  endorses  the  contest, 
were  on  hand. 

Richards  said  the  final  step  in  the 
advance  plans  for  the  Voice  of 
Democracy  contest  has  now  been 


WANTED 

Announcer-Executive  over  30  now  in 
N.  Y.  with  Production  or  Agency  ex- 
perience and  Coll.  Ed.  Here  is  a  per- 
manent job  if  willing  to  re-locate. 
Send  complete  resume  to  Box  280, 
RADIO  DAILY,  1501  Broadway,  N.  Y.  C. 


"Prof.  Quiz"  Returns 

Milwaukee,  Wis.  —  The  original 
"Professor  Quiz"  program  returns  to 
the  air  this  fall  and  can  be  heard 
over  W1SN  every  Friday  night  at 
8:30  p.m.  Grape  Nut  Flakes  is  the 
sponsor. 

New  Programs  For  WAUD 

Auburn,  Ala. — Two  new  programs 
were  added  to  WAUD  listing  within 
a  week.  The  DeLuxe  Cleaners  sign- 
ed up  for  a  roundup  of  football 
scores  and  highlights  of  the  day's 
outstanding  games.  Ware's  Jewelry 
Shop  signed  for  sponsorship  of  the 
Sunday  afternoon  thriller,  "Diary  of 
Fate." 

KFWB  Has  Dixieland  Jubilee 

Hollywood,  Calif.  —  KFWB  disc 
jockies,  Frank  Bull  and  Gene  Nor- 
man, lined  up  an  array  of  talent, 
domestic  and  imported,  for  their 
second  annual  "Dixieland  Jubilee"  at 
the  Shrine  Auditorium  last  week, 
featuring  Red  Nichols  and  his  Five 
Pennies,  and  Bob  Crosby  and  his 
Bobcats. 

Radio-Owned  Car  In  Operation 

San  Antonio,  Tex.— A  new  $4,500 
all  steel  special  events  car  has  been 
put  into  service  by  KONO  and 
KONO-FM,  owned  and  operated  by 
Eugene  J.  Roth.  Car  is  fully  equip- 
ped to  handle  any  time  of  remote 
job  including  a  tape  recorder  to 
make  on  the  spot  interviews  and 
descriptions  of  newsworthy  happen- 
ings. 

WEBR  Adds  Staffers 

Buffalo,  N.  Y.— Cy  King,  general 
manager,  announced  that  Preston  L. 
Taplin  has  been  named  program  di- 
rector of  WEBR.  Taplin  served  in 
that  capacity  with  WELM,  Elmira. 
Other  additions  to  the  staff  were 
Lloyd  Gibson,  production  manager 
and  emcee  Don  James. 

Leich  Recuperating 

Evansville,  Ind. — Clarence  Leich. 
secretary  treasurer  and  general 
manager  of  Curtis  Radiocasting  Cor- 
poration, is  recuperating  from  an 
emergency  operation  at  the  Johns 
Hopkins  Hospital  in  Baltimore, 
Maryland.  Leich  was  stricken  while 
he  and  his  wife  were  visiting  their 
daughter  and  family  in  Baltimore. 

taken,  with  the  mailing  of  special 
transcriptions  to  all  NAB  member 
stations  for  scheduling  model  broad- 
casts at  the  opening  of  the  competi- 
tion. 

The  contest  will  begin  during  Na- 
tional Radio  and  Television  Week, 
Oct.  30-Nov.  5,  when  students  will 
listen  to  the  series  of  transcribed 
background  talks  on  stations 
throughout  the  nation,  and  write 
their  competing  scripts. 

State  winners  will  be  sent  to 
Washington  for  final  judging  by  the 
panel  of  eminent  Americans.  The 
four  co-equal,  national  winners  will 
be  announced  about  Dec,  15. 


Good  Neighbor  Series 

Worcester,  Mass. — As  winners  of 
WTAG  (and  FM's)  August-Septem- 
ber "Good  Neighbor"  contest  on  its 
weekday  "Julie  'n'  Johnny"  pro- 
gram, two  Worcester  women  are 
spending  an  all-expense  paid  week 
in  Canada.  So  that  listeners  can  keep 
tabs  on  what  the  "Good  Neighbors" 
are  seeing  and  doing,  WTAG  has  ar- 
ranged to  have  the  women  trans- 
cribe their  vacation  impressions  at 
a  Toronto  station.  The  discs  are  air- 
mailed to  "Julie  'n'  Johnny"  for  im- 
mediate broadcast. 

Program  Speakers  Set 

Hartford,  Conn. — The  president  of 
Trinity  College,  G.  Keith  Funston, 
will  be  the  speaker  on  the  first  of  a 
series  of  Trinity  College  programs  to 
be  given  over  WDRC.  Funston  will 
speak  November  6th  at  12:45  p.m. 

Haywood  Joins  News  Staff 

San  Antonio,  Texas — Vincent  Hay- 
wood has  joined  the  staff  of  KTSA 
as  newscaster  and  will  be  heard 
nightly  at  10:00  p.m.  He  was  former- 
ly with  WFAA,  Dallas,  and  more 
recently  with  KABC  here.  Haywood 
has  also  appeared  in  many  coast-to- 
coast  network  shows  such  as  "Young 
Dr.  Malone,"  "Life  Can  Be  Beauti- 
ful" and  "Cavalcade  of  America." 


Wednesday,  October  19,  1949 


Hult  Succeeds  Barnes 
As  MBS  Sales  Y.-P. 

(Continued  from  Page  1) 

been  associated  with  Mutual  since 
the  organization  of  the  network. 
On  graduation  from  college,  he 
worked  as  a  reporter  in  Moline, 
Iliinois,  and  later  became  a  sales 
repiesentative  of  the  National  Lock 
Company  in  Rockford,  Illinois.  In 
1930,  he  joined  WGN  in  Chicago  as 
an  account  executive,  and  trans- 
ferred in  1934  to  the  Mutual  net- 
work in  the  same  capacity.  In  April, 
1941,  Hult  was  named  sales  mana- 
ger of  the  Central  Division  and  in 
March,  1945,  became  a  vice-presi- 
dent of  the  network. 

Schwerin  Plans  Survey 
In  Wisconsin  Farm  Area 

(Continued  from  Page  1) 

gram  £or  Quaker  Oats  Co.,  in  co- 
operation with  WKOW,  Madison, 
Wis. 

The  project  will  cover  some  2,000 
rural  listeners,  and  is  described  by 
Schwerin  as  "the  most  comprehen- 
sive qualitative  research  experiment 
attempted  outside  of  a  large  met- 
ropolitan area."  The  listener  ses- 
sions will  be  held  in  four  Wisconsin 
towns,  Oct.  25-28,  under  the  direc- 
tion of  Ralph  Amnion,  WKLW 
manager.  Lee  Edwards,  WKLW 
farm  bureau  director,  will  be  m.c. 


RADIO  EXECUTIVES  CLUB 
OF  NEW  YORK 

Luncheon  -  Meeting  to  Be  Held  Tomorrow 
October  20,  at  12:30  P.  M. 

in  the 

Hendrick  Hudson  Room 

of  the 

Hotel  Roosevelt 

Subject:  "Television's  Fifth  Network" 
Speakers:  Richard  W.  Hubbell,  Moderator 
Norman  Corwin 

Thomas  Flannigan,  Managing  Di- 
rector of  Nat'l  Assn.  of  Radio 
Station  Representatives. 

Pierre  Crenesse,  Director  of  French 
Rroadcasting  System  of  North 
America. 

Special  Guest:  Emilio  Azcarraga,  Mexican  radio 
and  television  executive  and  industrialist. 

Admission:  $3  for  members,  non-members  $3.75. 
For  last-minute  reservations  call  Claud?  Barrere,  MU.  6-0238 


VOL.  49.  NO.  13 


NEW  YORK,  THURSDAY,  OCTOBER  20.  1949 


TEN  CENTS 


POLITICAL  TIME  SALES  SHOW  BIG  GAINS 


Radio,  TV  Stations  In  Eastern  Areas 
Cashing  In  On  Local  And  State 
Fall  Political  Campaigns 


Tax  Credits  Granted 
Many  Broadcasters 

Washington  Bureau  of  RADIO  DAILY 

Washington  —  The  Treasury  this 
week  announced  sizeable  tax  credits 
for  a  number  of  broadcasters  during 
the  fiscal  year  ending  in  June,  with 
additional  excess  profits  adjustments 
won  by  several  dozen  stations. 

The  largest  return  listed  was 
$408,033  to  the  A.  H.  Belo  Corpora- 
tion, Dallas,  licensee  of  WFAA  and 
publishers  of  the  Dallas  Morning 
News.  There  was  no  breakdown  of 
the  amount  to  indicate  how  much 

(Continued  on  Page  5) 

CBC  Int'l  Service  Opens 
Songwriting  Contest 

Montreal— The  Canadian  Broad- 
casting Corporation  has  announced 
here  that  because  of  a  lack  of  dis- 
tinctive Canadian  songs  its  Interna- 
tional Service  is  sponsoring  a  na- 
tional song  -  writing  competition 
with  $2,500  in  prize  money  for  the 
best  ten  entries. 

Ira  Dilworth,  general  supervisor 
of  the  CBC's  International  Service, 
said  the  International  Service  has 
been  "constantly  asked  by  broad- 
(Continued  on  Page  3) 


Court  Asks  FCC  For  Info 
In  KECA-KTHT  Dispute 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  The  United  States 
Court  of  Appeals  this  week  asked 
the  FCC  for  additional  information 
to  enable  it  to  decide  what  to  do  in 
the  appeal  of  KECA,  Los  An- 
geles, against  an  FCC  grant  of  in- 
creased night  time  power  to  KTHT, 
Houston,  Texas.  The  Houston  station 
was  granted  increase  to  five  kilo- 
(Continued  on  Page  2) 


Charity  Auction 

Big  Joe  Rosenfield  of  WOR's 
"Happiness  Exchange"  will  auc- 
tion off,  for  the  benefit  of  the  na- 
tional "Fight  For  Sight"  fund,  a 
celebrity-autographed  'Kigmy,"  a 
three-foot-high  replica  of  Al 
Capp's  newest  comic  character. 
The  "Kigmy"  will  be  presented 
to  Big  Joe  on  Oct.  26.  President 
Truman  has  indicated  he  will 
add  his  signature  to  the  list. 


Rumor  Denied 

Rumors  prevelant  in  the  New 
York  trade  that  the  Yankee  Net- 
work has  been  sold,  were  de- 
nied by  officials  of  web  in  Bos- 
ton yesterday.  It  was  said  that 
the  web  had  received  no  offers 
and  had  no  asking  price. 


Pioneers  To  Launch 
'Radio  Hall  Of  Fame' 

Outstanding  industry  figures  of 
the  past  will  be  enshrined  in  a  "Ra- 
dio Hall  of  Fame"  under  a  plan 
adopted  yesterday  at  a  meeting  of 
the  Radio  Pioneers  Club,  held  at  the 
Hotel  Roosevelt,  New  York. 

Also  discussed  at  the  meeting  was 
the  establishment  of  a  group  of  an- 
nual awards  to  prominent  living 
broadcasters  for  service  to  the  in- 
dustry. A  committee  headed  by  ABC 
president  Mark  Woods  has  been  ex- 
ploring the  matter  and  will  present 
(Continued  on  Page  2) 

Hill,  Former  NBC  Staffer, 
Dies  In  Elkhart,  Ind. 

Elkhart,  Ind.— Max  Hill,  former 
NBC  war  correspondent  and  com- 
mentator, and  more  recently  an  ex- 
ecutive of  the  Wade  Advertising 
Agency,  died  in  his  hotel  room  here 
on  Tuesday.  He  was  45  years  old. 

Hill  started  his  newspaper  career 
on  the  Denver  Post  and  became  city 
editor  in  1932.  In  1934  he  joined  the 
Associated  Press  and  worked  in  the 
New  York  and  Washington  bureaus, 
becoming  head  of  the  New  York 
(Continued  on  Page  2) 


Chicago— Teachers  utilizing  radio 
in  their  class-rooms  were  cited  yes- 
terday in  awards  presented  by 
George  Jennings,  director,  at  the 
School  Broadcast  Conference  lunch- 
eon at  the  Sherman  Hotel. 

Commercial  stations  whose  pro- 
grams were  utilized  by  the  teachers 
were:  KWY,  Philadelphia,  in  co-op- 
eration with  the  University  Museum 
for  the  program  series  "Once  Upon 
A  Time";  WEW,  St.  Louis,  for  the 


'Radio  Theater' Leads 
Hooper  And  Nielsen 

"Lux  Radio  Theater"  took  first 
place  in  both  the  October  15th  "Pro- 
gram Hooperatings  (19.9)  and  the 
Sept.  11-17,  extra-week  National 
Nielsen  -  Ratings  "Top  Program" 
(22.7). 

Jack  Benny  was  second  in  the 
Hoopers  with  19.6,  but  10th  in  the 
Nielsen's  with  14.2.  Arthur  God- 
frey's "Talent  Scouts"  was  second 
in  the  Nielsen's  with  19.1  and  fourth 

(Continued  on  Pjge  3) 

Wattrick  Heads  Sports 
Broadcasters  In  Detroit 

Detroit — Don  Wattrick,  sports  di- 
rector of  station  WXYZ,  Detroit,  this 
week  was  elected  president  of  the 
Detroit  Sports  Broadcasters  Associa- 
tion. Other  officers  are  vice-presi- 
dent Paul  Williams  of  station  WWJ; 
secretary  Joe  Gentile,  station  WJBK; 
and  treasurer,  Bill  Silbert  of  WXYZ. 

New  Stations  Sought 

For  Canadian  Cities 

Winnipeg   applications    for  per- 
mission to  set  up  four  new  radio 
stations  were  made   to  the  CBC 
board  of  governors  'at  public  ses- 
(Continued  on  Page  21 


program  series,  "Your  United  Sta- 
tions"; WMAL,  Washington,  D.  C, 
for  the  program  "Romeo  and  Juliet," 
sponsored  by  the  U.  S.  Steel  Corpor- 
ation; WIND,  Chicago,  for  the  pro- 
gram series  "Nature  Walks";  WLS, 
Chicago,  for  its  schooltime  series 
titled  "The  Magic  Harp";  WIND, 
Chicago,  for  the  "Lady  Make  Be- 
lieve" programs;  WJJD,  Chicago,  for 
"The  Books  Bring  Adventure"  series 
(Continued  on  Page  5) 


By   IRV  MARDER 

Staff  Writer,  RADIO  DAILY 

Radio  and  television  are 
playing  a  major  role  in  the 
New  York  and  New  Jersey- 
political  campaigns,  with  rival 
candidates  and  their  support- 
ers taking  to  the  air  in  un- 
precedented numbers  as  the 
November  elections  approach. 
Although  one  New  York  City 
station — WNEW — is  making 

(Continued  on  Page  8) 

BMI  Board  Reelected 
At  Annual  Meeting 

All  incumbent  members  of  the 
board  of  directors  of  BMI  were  re- 
elected at  this  week's  annual  stock- 
holders' meeting. 

The  meeting  was  highlighted  by  a 
BMI  officers'  report  which  pointed 
up  "the  polls  which  revealed  BMI 
heading  all  lists  in  popularity  and 
sales"  (sheet  music  and  records) ; 
(Continued  on  Page  5) 

New  Package  Firm 

Formed  By  Jack  Barry 

Jack  Barry  and  Dan  Ehrenreich 
announce  the  formation  of  a  new 
package  producing  firm,  "Jack 
Barry  Productions,  Inc."  with  head- 
quarters at  104  East  40th  Street,  New 
York  City. 

The  new  firm  will  engage  in  the 
(Continued  on  Page  5) 


TV  Campaigner 

Boston — Mayor  James  M.  Cur- 
ley  is  turning  to  television  in 
his  campaign  for  re-election  next 
month.  On  his  behalf,  the  Build 
Boston  Committee  will  sponsor 
eight  15  -  minute  telecasts  on 
WNAC-TV,  Boston,  starting  on 
Tuesday,  Oct.  25.  at  7  p.m.  The 
last  in  the  series  is  scheduled 
for  Monday,  Nov.  7.  Harry  M. 
Frost  Co.  is  the  agency. 


SBC  Cites  Class-Room  Radio 
And  Teachers  Using  Medium 


RADIO  DAILY: 


Thursday,  October  20,  1949 


Vol.  49,  No.  13     Thur.,  Oct.  20,  1949     10  Cts. 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher ;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President ;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicocjte, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily. 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337,  7-6338. 
Cable  address :  Radaily,  New  York. 


WEST  COAST  OFFICES 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older,  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
360  No.  Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
■mder  the  act  of  March  3,  1879. 


FINANCIAL 


(October  19) 


NEW  YORK 

STOCK 

EXCHANGE 

Net 

High 

Low 

Close 

Chg 

ABC   

87/8 

8 '/2 

8?8 

+ 

'A 

Admiral  Corp.  . 

28  7  8 

283/8 

281/2 

Va 

Am.  Tel.  &  Tel.  . 

144V2 

144 

1441/2 

+ 

Vi 

CBS  A   

233/4 

23'A 

231/4 

CBS  B   

231/4 

23 

23 

Philco   

31  V4 

303,4 

303/4 

Vz 

RCA  Common 

13% 

13 

131/4 

RCA  1st  ptd  

72  V4 

721/4 

72V4 

Vz 

Stewart-Warner 

123,4 

12  V, 

123/4 

Westinghouse 

287/8 

28V8 

287'8 

+ 

Vz 

Westinghouse  pfd. 

99 

99 

99 

Zenith  Radio  .... 

2934 

29l/4 

291/2 

Va 

NEW  YORK  CURB 

EXCHANGE 

Hazeltine  Corp.  . 

141/2 

133/4 

I41/4 

+ 

Not.  Union  Radio 

3 

27/8 

3 

+ 

Va 

OVER 

THE  COUNTER 

Bid 

Asked 

DuMont  Lab   U% 

Stromberg-Carlson    1 21/2 

WJR  (Detroit)    7 


15% 
133/4 
7% 


WOR  To  Air  Forum 

The  first  two  sessions  of  the  an- 
nual New  York  Herald  Tribune 
Forum  will  be  broadcast  by  WOR. 
Oct.  24  and  25,  10-10:30  p.m. 

Leading  Democrats  and  Republi- 
cans will  participate  in  panel  discus- 
sions on  party  issues. 


RCA  INSTITUTES,  INC. 

A  Service  of 
Radio  Corporation  of  America 
One  of  the  leading  and  oldest  schools 
of  Radio  Technology  in  America,  of- 
fers its  trained  Radio  and  Television 
technicians  to  the  Broadcasting  In- 
dastry. 

Our   graduate*  have 
lit  Clans  Telephone  License. 
Address  inquiries  to 
Placement  Director 
RCA  INSTITUTES,  Inc. 
350  W.  4th  St.,  New  York  14,  N.  Y 


New  Stations  Sought 

For  Canadian  Cities 


(Continued  from  Page  1) 

sions  here.  Stations  are  in  the  West. 
R.  M.  Cantlon  asked  permission  to 
set  up  a  250-watt  station  at  Saska- 
toon and  David  M.  Armstrong  asked 
for  a  license  to  operate  a  similar 
station  in  Victoria,  B.  C.  Their  ap- 
plications were  opposed  by  existing 
stations  in  those  cities. 

The  other  submissions  were  ,  by 
G.  Stirling,  for  a  station  at  ■  St. 
Johns,  Nfld.,  and  Henri  Lagufux 
for  one  at  Thet fiord  Mines,  Que, 
Cantlon's  application  was  his  third 
for  permission  to  establish  a  Saska- 
toon station.  A.  E.  Murphy,  presi- 
dent of  CFQC,  now  the  city's  only 
station  opposed  the  request  on  the 
ground  that  Saskatoon  cannot  sup- 
port two  stations.  A  similar  protest 
was  raised  by  M.  V.  Chestnut  mana- 
ger of  CJVI,  Victoria,  against  the 
operation  of  a  second  station  in  that 
community. 


Hill,  Former  NBC  Staffer, 
Dies  In  Elkhart,  Ind. 


'Continued  from  Page  1) 

bureau  in  1938.  He  was  chief  of  the 
Tokyo  Bureau  and  was  on  duty 
there  when  the  Japs  attacked  Pearl 
Harbor.  He  was  interned  until  June 
2,  1942,  when  he  returned  to  the 
United  States. 

Hill  joined  the  National  Broad- 
casting Company  in  1943  and  for  two 
years  covered  the  war  in  North 
Africa,  Italy,  Turkey,  and  Greece. 
Later  he  served  as  a  radio  news 
commentator. 


Scholarships  Awarded 
On  WMCA's  Quiz  Show 


"Alexander's  Quizdom  Class,"  cur- 
rent events  and  history  quiz  for 
New  York  City  high  school  students 
which  originated  on  WMCA  in  1944, 
will  return  to  the  air  on  Friday, 
9: 03-9: 30  p.m.,  under  the  sponsor- 
ship of  Alexander's  Department 
Store  in  the  Bronx. 

College  scholarships  valued  at 
$2,000  annually  are  awarded  to  suc- 
cessful contestants  who  survive  the 
early  elimination  rounds.  Joe 
O'Brien  serves  as  quizmaster.  Will- 
iam Warren  Advertising  Agency 
handles  the  account. 


Stork  News 

David  Levitan,  consultant  on  the 
American  network's  "On  Trial"  pro- 
gram, is  the  father  of  a  girl  born  to 
Mrs.  Levitan  Monday  at  Le  Roy 
Hospital,  New  York.  Mother  is 
Judith  Morely,  writer  and  broad- 
caster on  "Voice  of  America."  The 
baby,  which  weighed  six  pounds, 
one  ounce,  at  birth,  will  be  named 
Barbara  Lane. 


Harriet  Davis  To  Speak 

Harriet  Davis,  research  specialist 
on  "Living,  1949,"  NBC  program,  to- 
day will  address  the  members  of  In- 
stitute of  International  Education  at 
that  organization's,  headquarters,.  2 
West  45th  Street,  New  York, . 


Court  Asks  FCC  For  Info 
In  KECA-KTHT  Dispute 

(Continued  from  Page  1) 

watts  day -and  night,  with  direction- 
al antenna,  instead  of  five  kilowatts 
day  and  one  kilowatt  night,  on  the 
790  band. 

KECA  claims  that  this  means  90 
per  cent  of  the  people  between  its 
normally  projected  contour  and  the 
limits  of-  the  area  it  actually  reaches 
with  primary  service  will  experi- 
ence interference  from  KTHT.  This 
will  mean,  it  said,  the  loss  of  good 
ABC  service  in  the  area,  since  other 
ABC  service  is  not  available  to  these 
listeners.  Commission  position  is 
that  comparable  service — from  other 
networks — is  available  to  these  lis- 
teners, and  that  the  value  to  the  pub- 
lic of  the.  KTHT  increase  outweighs 
the  importance  of  the:  loss  in  the 
KECA  area- 


Pioneers  To  Launch 

'Radio  Hall  Of  Fame' 

(Continued  from  Page  l)r 

a  report  at  a  Radio  Pioneers  meet- 
ing to  be  held  in  January.  r~ 

William  Hedges,  NBC  vice-presi- 
dent who  is  president  of  the  Pio- 
neers, disclosed  that  30  additional 
members  have  been  accepted  by  the 
club,  bringing  total  membership 
well  over  the  300  mark.  He  disclosed 
also  that  the  annual  banquet  will  be 
held  in  March,  at  a  time  and  piace 
to  be  decided  later. 


COminC  and  G0II1G 


MERLE  JONES,  general  manager  of  KNX, 
Los  Angeles,  and  WAYNE  STEFFNER,  sales 
manager  of  KNX-Columbia  Pacific  Network, 
are  at  Arrowhead  Springs,  Calif.,  attending 
the  western-area  meeting  of  the  American 
Association  of  Advertising  Agencies. 

ROBERT  J.  BENTON,  vice-president  of  BMI 
in  charge  of  publisher  relations,  has  returned 
from  Pinehurst,  N.  C,  where  he  attended  the 
meeting  of  District  4  of  the  NAB. 

HERMAN  GURIN,  staff  engineer  for  NBC, 
went  out  to  Bloomfeld,  N.  J.,  this  week  to 
attend  a  meeting  on  lighting  of  the  Westing- 
house plant. 

JOHN  ELMER,  president  of  WCBM,  Balti- 
more, has  returned  to  Maryland  after  having 
attended  the  New  York  meeting  of  the  BMI 
board  of  directors. 

MILTON  CROSS,  American  network  musical 
authority,  between  broadcasts  is  touring  the 
South  with  the  Red  Path  Bureau  operatic 
quartet.  Today  they're  appearing  at  the  Agri- 
cultural and  Technical  College  in  Greensboro, 
N.  C.  CATHY  MASTICE  is  the  soprano  with 
the  quartet. 

BENEDICT  GIMBEL,  JR.,  president  and  gen- 
eral manager  of  WIP,  Philadelphia,  is  spend- 
ing today  and  tomorrow  in  New  York  on  sta- 
tion and  network  business. 

TONY  MOE,  promotion  chief  at  WCCO, 
Columbia  network  outlet  in  the  Twin  Cities, 
is  spending  this  week  visiting  the  CBS  head- 
quarters in  Hollywood. 

WILL  0.  MURRELL,  JR.,  promotion  manager 
of  WORZ,  Orlando,  Fla.,  and  his  wife,  "Del- 
ores,"  well  known  as  a  virtuoso  on  the  Ham- 
mond organ,  are  on  the  way  back  to  the  sta- 
tion following  a  short  business  trip  to  New 
York. 


Well, 
I'll  be 
darned!" 


Timothy,  the -jaguar  from  South  America,  seems  to  be 
overcome "with  amazement  at  what  he  sees.  Maybe  Tim  is 
seeing  for' the  first  time  one  of  the  new  hair-dos  our  young 
ladies  are  sporting  these  days. 

Many  businessmen  are  amazed  when  they  see  how  much 
their  sales  have  increased  after  advertising  over  W-I-T-H. 
This  might  be  due  to  the  fact  that  W-I-T-H  covers  92.3%  of 
all  the  radio  homes  in  the  Baltimore  trading  area! 

Remember  W-I-T-H,  the  radio  station  that  produces  amaz- 
ing results.  Call  in  your  Headley-Reed  man,  he'll  tell  you 
the  whole  W-I-T-H  story. 


BALTIMORE,  MARYLAND 

Tom  Tinsley,  President  •  Represented  by  Headley-Reed 


Thursday.  October  20,  1949  _  _  _  _  _ 

RADIO  DAILY= 


*  AGENCY  NEWSCAST  ^ 


PHILADELPHIA  CLUB  OF  AD-j 
VERTISING  WOMEN  saluted 
Sears  Roebuck  and  Company,  with 
guest  speaker  M.  Z.  Kissileff,  Phila- 
delphia sales  manager  of  Mail  .Or- 
der, at  their  second  meeting  of  the 
Fall  season  at  the  Poor  Richard 
Club.  The  meeting  was  presided 
over  by  PCAW  president,  Alice 
Mooney. 


FREDERIC  W.  ZIV  CO,,  of  New 
York,  Cincinnati,  Chicago,  and  Hol- 
lywood, producers  of  transcribed  ra- 
dio programs,  has  appointed  Tom 
Privette  as  Southeastern  division 
sales  manager.  Privette,  who  has 
been  with  the  Ziv  Co.  since  1944, 
working  out  of  their  Atlanta,  Ga., 
offices,  will  continue  to  make  his 
headquarters  in  that  city. 


HOWARD  SELGER  has  joined 
the  promotion  department  of  Ed- 
ward Petry  &  Company,  Inc.  For  the 
past  15  years  he  had  done  sales  re- 
search for  NBC  and  ABC. 


STANLEY  HOME  PRODUCTS, 
INC.,  manufacturer  of  household 
products,  has  selected  the  Charles 
W.  Hoyt  Company,  Inc.  as  its  adver- 
tising agency,  it  is  announced  by  Mr. 
F.  S.  Beveridge,  Stanley's  founder 
and  president.  Stanley's  forthcoming 
campaign  will  mark  its  initial  entry 
into  the  field  of  American  adver- 
tisers. 


STUART  B.  GREENFIELD  ASSO- 
CIATES, publicity  and  public  rela- 
tions firm,  announces  the  opening  of 
their  new  offices  in  The  Empire 
State  Building. 


PRESBA,  FELLERS  &  PRESBA, 

Chicago  ad  agency,  announces  the 
inauguration'  of  a'  New  Product 
Division,,  complete  in  itself,  having 
laboratory  creative  and  testing  facil- 
ities with  a  staff  of  specialists  cap- 
able of  originating  brand  new  prod- 
ucts, rejuvenating,  old  ones,  styling 
the  package,  creating  the  trade  mark 
and/or  slogan  and  "predetermining 
product  acceptability  and  markets 
before  the  start -of  advertising  and 
sales  efforts. 


if  H.  CLACK  &  BEMPORAD 
COMPANY,  manufacturers  of 
American  Lady  Rugs,  have  appoint- 
ed .Wilson,  Haight  &  Welch,.  Inc., 
New  York  office,  as  their  advertis- 
ing agency.  Television  and  other 
media  will  be  used. 


WILLIAM  H.  DAVIDSON,  since 
1947  in  station  relations  with  the 
American  Broadcasting  Company, 
has  joined  the  New  York  office  of 
Free  &  Peters,  Inc.  as  an  account 
executive.  His  agency  associations 
have  included  J.  Walter  Thompson 
and  Benton  &  Bowles,  both  in  New 
York. 


ALLEN  DUCOVNY  has  joined  the 
radio  department  of  Kenyon  &  Eck- 
hardt,  Inc.  in  a  Radio-TV  produc- 
tion capacity.  He  was  formerly  as- 
sociated as  a  producer-director  with 
Robert  Maxwell  Associates  and  as 
director  of  public  relations  with 
Superman,  Inc.  .  .  .  New  additions 
to  the  K&E  copy  staff  are  Robert  W. 
Garrison  who  joins  the  Detroit  of- 
fice, and  Toni  Block,  who  joins  the 
New  York  office. 


CBC  Int'l  Service  Opens 
Songwriting  Contest 

(Continued  from  Page  1) 

casting  organizations  in  other  coun- 
tries for  Canadian  songs.  .  .  .  and 
has  been  embarrassed  by  their 
parity." 

The  competition  began  this  week 
and  is  open  to  all  composers  domi- 
ciled in  Canada.  Its  basic  idea  is  to 
try  to  secure  "vocal  settings  of 
words  by  Canadian  poets." 

"Canadian  music  is  more  highly 
regarded  by  listeners  overseas  than 
most  Canadians  imagine.  The  in- 
strumental compositions  broadcast 
by  the  Voice  of  Canada  have  been 
generously  acclaimed  in  other  coun- 
tries," he  said. 

Most  compositional  styles  would 
be  acceptable,  he  said,  and  accom- 
paniments may  be  for  piano,  small 
string  group  or  small  mixed  instru- 
mental group. 

The  contest  closes  January  6,  1950 
and  each  entry  must  be  accompa- 
nied by  an  appropriate  form  ob- 
tainable from  the  International 
Service  here,  it  was  announced.  A 
contestant  is  not  limited  to  one 
entry. 

"This  is  not  an  exclusively  high- 
brow competition  although  serious 
music  is  invited  and  will  be  given 


'Radio  Theater'  Leads 
Hoopers  And  Nielsens 

(Continued  from  Page  1) 

in  the  Hoopers  with  18.0.  "Fibber 
McGee  &  Molly"  was  third  in  the 
Nielsen's  with  18.5  and  iilfth,  in  the 
Hoopers  with  16.7. 

Bob  Hope  was  third  in  the  Hoop- 
ers with  18.4  but  did  not  appear  in 
the  Nielsen  ratings  because  he  had 
not  returned  to  the  air  in  time,  to  be 
included  in  the  latter.  In  this  con- 
nection, it  must  be  borne  in  mind 
that  the  Nielsen-  report  was  for  the 
middle  of  September  while  that  of 
Hooper  was  for  the  middle  of  this 
month. 

"Crime  Photographer"  took  fourth 
place  in  the  Nielsens  with  16.5  and 
13th  place  in  the  Hoopers  with  12.9. 
"My  Friend  Irm'a"  followed  the 
"Photog"  with  a  close  16.4  in  the 
Nielsens  and  took  seventh  place  in 
the  Hoopers  with  15.5. 

Walter  Winchell  returned  to  the 
air  with  a  13.4  rating  in  15th  place 
in  the  Nielsens.  He  ranked  sixth  in 
the  month-later  Hoopers  with  15.6. 


the  fullest  consideration.  It  is  hoped 
that  as  a  result  of  this  competition 
much  authentic  Canadian  material 
of  high  quality  will  be  made  avail- 
able for  use  by  the  C.B.C." 


Minister  Without  Portfolio 
Travels  Light 

He  —  and  members  of  his  staff  —  get  around.  They're 
looking  for  the  low-down  on  what's  going  on.  He  says. 
"The  only  reason  I  have  the  listening  audience  I  have  is 
because  over  a  period  of  years  I  have  told  the  public  the 
truth  and  they  have  known  that  I  was  telling  them  the 
truth,  and  subsequent  events  have  proven  that  I  was  do- 
ing so  .  .  ." 

He's  a  minister  without  portfolio,  serving  his  loyal  audi- 
ence with  alert  and  acute  analyses  of  "the  top  of  the  news 
as  it  looks  from  here.' 

Currently  sponsored  on  more  than  300  stations,  his  broad- 
cast— the  Fulton  Lewis,  Jr.  program  —  is  the  original 
news  co-op.  It  offers  local  advertisers  network  prosier 
at  local  time  cost,  with  pro-rated  talent  cost. 

Since  there  are  more  than  500  MBS  stations,  there  may 
be  an  opening  in  your  city.  If  you  want  a  ready-made 
audience  for  a  client  (  or  yourself) ,  investigate  now.  Check 
your  Mutual  outlet  —  or  the  Co-operative  Program 
Department,  Mutual  Broadcasting  System.  1  I  10 
Broadway,  NYC  18  (or  Tribune  Tower,  Chicago,  11). 


4 


RADIO  DAILY 


Thursday,  October  20,  1949 


SOUTHWEST 


THE  promotion  department  of 
WBAP-TV,  Fort  Worth,  taught  a 
new  trick  to  Sally  Rand,  admitted 
master  in  the  art  of  free  publicity, 
when  she  was  guest  on  Wilma  Ruth-' 
erford's  "What's  New  Ladies"  show. 
Department  was  able  to  persuade 
papers  to  change  program  listing  for 
the  one-time  shot,  to  "What's  Nude 
Ladies."  La  Rand  was  fully  clothed 
for  her  TV  appearance,  prompted  by 
visiting  Fort  Worth  friends  cultiva- 
ted during  her  1936  Nude  Ranch 
Show  during  the  Frontier  Centen- 
nial. 

KFJZ,  Fort  Worth,  has  expanded 
the  local  sales  staff  by  the  addition 
of  Clyde  Smith,  former  manager  of 
KSEL,  Lubbock,  and  L.  P.  (Buster) 
Perkins  who  comes  to  radio  from 
retail  sales  and  merchandising  in 
the  shoe  and  jewelry  trade.  Accord- 
ing to  Clyde  Pemberton,  commercial 
manager  of  the  Fort  Worth  MBS 
outlet,  the  additional  personnel  is 
the  result  of  increased  accent  on  the 
local  picture. 

Bobby  Bragen,  youthful  manager 
of  the  Texas  League  Fort  Worth 
"Cats"  turned  sports  commentator 
when  he  inaugurated  a  quarter-hour 
strip  at  8: 00  p.m.,  across-the-board 
on  KFJZ,  Fort  Worth.  "The  Bobby 
Bragen  Show"  will  feature  inside 
sports  stuff  and  has  Blackie  Sherrod, 
from  the  Fort  Worth  Press  sports 
department  as  assistant  in  the  series. 

Clyde  Rembert,  managing  director 
of  KRLD-AM-FM-TV,  and  his  en- 
tire executive  staff,  were  guests  of 
the  Dallas  Advertising  League  at  its 
weekly  luncheon.  Club  was  given  a 
preview  of  the  KRLD-TV  plan  of 
programming  and  shown  the  CBS 
television  promotion  film  which  had 
special  KRLD-TV  produced  trailer 
added.  Rembert  told  that  KRLD-TV 
expected  to  be  on  the  air  shortly 
after  November  1st  or  as  soon  as 
the  new  antenna,  described  as  the 
first  6  bay  assembly,  could  be  erec- 
ted. The  KRLD  studios  and  offices 
will  be  moved  to  the  new  location 
at  Herald  Square  as  soon  as  building 
is  completed.  Executive  group  at- 
tending with  Rembert  were  Bill 
Roberts,  commercial  manager,  Jim 
Crocker,  assistant  manager,  Roy 
George,  program  director,  Roy 
Flynn,  chief  engineer,  and  Ves  Box, 
chief  announcer. 

Announcing  a  new  policy  of 
"block  programming,"  Bill  Weaver, 
manager  of  KLIF,  Dallas,  flagship 
for  Liberty  Network,  has  filled  his 
9  to  10  a.m.  period  with  transcribed 
features.  Easy  Aces,  Career  of  Alice 
Blair,  Editor's  Daughter,  and  Linda's 
First  Love  will  be  regular  Monday 
through  Friday  fare  on  the  Dallas 
independent. 


AC-DC  Transcription  Players 
Tape,  Wire,  Disc  Recorders 
Sales — Rentals — Service 

MILLS  RECORDING  CO. 

161  N  Michigan  Ave. 
Chicago,  III.  De  2-4117 


Win  thf  City  Wordage.  .  .  ! 

•  •  •  George  Jennings  can  take  a  well-deserved  bow  for  bis 
excellent  handling  of  the  13th  annual  School  Broadcast  Conference 
which  winds  up  its  successful  three  day  meet  at  the  Sherman  Hotel 

today.  .  .  .  Zenith's  Phonovision  demonstration  today 
ClllCClQJO     is  exP°c,e<1  '°  start  a  'ot  °*  yackety-yak  among  the 

educators.  They  can  visualize  Shakespeare's  three 
act  dramas  being  presented  for  the  youngsters  at  a  fast  two-bits  per 
hour's  viewing.  .  .  .  Biggest  exhibitor  here  at  the  confab  is  Mills  Re- 
cording Co.  of  Chicago.  Manning  the  exhibit  are  owner  Ron  Mills. 
Gene  Cleary  and  Bob  Shapiro.  .  .  .  Beg  pardon.  It  was  "Sock"  Hettler 
who  resigned  from  WOri's  sales  offices  here  and  not  John  Shelton. 
And  WOR  s  Al  Schroeder  here  says  our  reports  about  the  New  York 
station  closing  their  Chicago  office  are  untrue. 

He      it      He  it 

•  •  •  NBC's  Bill  Ray  didn't  let  CBS'  Don  Kelley  get  away 
with  the  Pandit  Nehru  scoop.  The  Indian  biggie  made  an  ex- 
clusive appearance  here  on  WBBM.  Bill  Ray  countered  with  an 
exclusive  appearance  of  Sam  Engel,  the  man  who  mulcted 
millions  from  amorous  damsels.  NBC  even  footed  the  phone  bill 
for  <Engel's  long-distance  call  to  his  wife  in  New  York  State.  .  .  . 
Larry  Jb'otine  has  been  signed  to  do  another  set  of  tunes  for  World 
Broadcasting  System.  .  .  .  Matt  Hale  has  resigned  from  Harmony 
Records  to  team  up  with  his  buddy — Tower  disc-owner  Dick 
Bradley.  Their  first  joint  coup  d'etat  was  selling  the  Teddy  Phil- 
lips Tower  record  of  "Charley,  My  Boy"  to  London  Records.  .  .  . 
Jerry  Campbell  has  resigned  as  Chicago  manager  for  the  Donald 
Cooke  rep  firm  to  devote  full  time  to  his  expanding  Campbell- 
Cahill  TV  film  production  firm.  The  new  Donald  Cooke  offices 
have  been  moved  to  228  N.  La  Salle  Street  with  Fred  R.  Jones 
and  Fred  Syrruanski  in  charge.  The  Fred  duo  also  represent  the 
Alaskan  network. 

He      He      He  it 

•  •  •  "Kukla.  Fran  and  Ollie"  couldn't  attend  the  4  A's  meet 
at  the  Drake  Hotel  last  week  so  they  sent  transcribed  messages.  The 
Burr  Tillstrom  troupe  were  in  Washington  demonstrating  their  puppetry 
in  color  for  the  FCC.  Though  not  here  in  person  the  ad-men  guffawed 
at  the  extremely  clever  advertising  film  of  "Kukla,  Fran  and  Ollie" 
which  they  had  done  on  a  previous  NBC  telecast  for  RCA-Victor.  It 
showed  that  it  takes  advertising  to  move  goods — no  matter  how  good 
the  product  is.  .  .  .  Latest  addition  to  the  disc  jockey  ranks  is  ex-Chicago 
"Sun"  columnist  Dale  Harrison.  He  spins  the  platters  for  a  half-hour 
at  mid-night  across  the  board  over  WENR.  Local  restauratuers  are  his 
sponsors  with  Ray  Freedman  and  Associates  handling  the  account. 
...  And  Dirk  Courtenay  is  back  on  WENR  with  his  quarter-hour 
deejay  show  at  12:30  a.m.  nightly  for  the  Clark  (always  open)  Theater. 
W.  B.  Doner  is  the  agency. 

Hr      He      it  it 

•  •  •  Will  DuMont  continue  to  televise  Al  Morgan's  shows 
when  he  leaves  Helsing's  Vodvil  Lounge  for  a  13-week  midwest 
tour  next  month?  .  .  .  Frankie  Laine  snuck  into  town  over  the 
week-end  and  recorded  a  new  "sleeper"  at  the  Universal  studios 
here  for  Mercury.  Art  Talmadge  and  .the  Mercury  boys  are  keep- 
ing mum  but  their  grins  indicate  that  they  may  have  a  new 
"Lucky  Old  Sun"  on  their  hands.  .  .  .  WGN  and  Mutual  are 
getting  the  bird  for  the  23rd  straight  year.  Iln  this  case,  though,  it 
pays  off.  American  Bird  Products,  Inc.,  through  Weston-Barnett, 
Inc.,  Chicago,  sponsoring  "American  Radio  Warblers"  over 
WGN  and  Mutual  for  23rd  year.  Quarter  hour  show  is  broadcast 
on  Sundays. 


PROmOTION 


Merchandising 

Prior  to  the  return  of  Duffy's  Tav- 
ern to  the  air  under  the  sponsorship 
of  Blatz  Brewing  Co.,  of  Milwaukee, 
Blatz  distributors  and  salesmen  in 
the  WOAI,  San  Antonio,  listening 
area  met  in  the  studios  of  WOAI  to 
discuss  plans  for  helping  Ed 
"Archie"  Gardner  sell  "Milwaukee's 
finest  beer."  Dallas  P.  Wuant,  WOAI 
promotion  manager,  and  Frederick 
A.  Krivan,  state  manager  for  Blatz, 
addressed  the  meeting.  Philip  M. 
Kerr,  district  manager  for  Blatz,  was 
host  at  a  barbecue  supper  following 
the  meeting. 

WCAU  And  Radio  Sales 
Join  Hands  At  Waldorf 


The  joining  of  WCAU  and  WCAU- 
TV,  Philadelphia,  with  CBS  Radio 
Sales  for  representation  in  New 
York  was  formalized  this  week  at  a 
luncheon  at  the  Waldorf-Astoria. 

Among  the  speakers  at  the  lunch- 
eon, which  simultaneously  honored 
WCAU's  new  president,  Don  Thorn- 
burgh,  were  Bennet  Larsen,  director 
of  TV  operations;  Norris  West,  as- 
sistant program  director;  Alex 
Rosenman,  sales  manager;  Robert  N. 
Pryor,  promotion  manager,  and  John 
"Chick"  Kelly,  publicity  director. 

In  making  their  sales  pitch,  the 
WCAU  officials  used  slides  to  dem- 
onstrate the  station's  "umbrella" 
coverage,  its  "top"  program  ratings, 
and  its  emphasis  on  local  program- 
ming and  local  personalities.  The 
station's  beginnings  and  its  develop- 
ment were  cited  by  several  of  the 
speakers. 


'Dallas'  12  Years  On  Air 

"Stella  Dallas,"  NBC's  daytime 
serial  drama,  will  begin  its  thir- 
teenth year  on  the  air  Monday, 
October  24. 


WEVD 

  117-119  W.  46  St 

HENRY  GREENFIELD,  Mg.  Director  N.Y.19 


4 


'  Thursday.  October  20.  1949 


RADIO  DAILY: 


Tax  Credits  Granted 
Many  Broadcasters 


(Continued  from  Page  1) 

was  intended  for  the  broadcast  and 
how  much  for  the  newspaper  prop- 
erty. The  company  paid  in  an  addi- 
tional $174,452  in  adjusted  income 
tax  returns,  however,  cutting  the 
overall  benefit  to  less  than  $235,000. 
The  credits  covered  several  years 
during  the  period  when  the  excess 
profits  tax  was  in  force. 

The  largest  credit  clearly  attribu- 
table to  broadcast  operations  was 
$112,247  for  KIRO,  Seattle,  with  the 
additional  income  tax  payment  $49,- 
053. 

Other  sizeable  figures  listed  in- 
clude the  following,  with  the  credit 
and  the  resultant  increase  in  income 
tax  set  forth:  KRLD,  Dallas,  $75,307 
and  $32,274;  WHK,  Cleveland,  $73.- 
909  and  $35,770;  WPTF,  Raleigh, 
$59,244  and  $27,250;  KRNT,  Des 
Moines,  $45,225  and  $18,642;  KLZ. 
Denver,  $42,249  and  $17,584;  Ameri- 
can Broadcasting  Station,  Inc., 
Washington,  $39,977  and  $21,752; 
WGAL,  Lancaster,  Pa.,  $33,244  and 
$14,450;  WMAL,  Washington,  $29,146 
and  $20,573;  WAVE,  Louisville,  $28,- 
986  and  $12,205;  KQV,  Pittsburgh, 
$28,483  and  $13,770;  WIBC,  Indianap- 
olis, $21,581  and  $12,756,  and  WWDC, 
Washington,  $18,382  and  $7,669. 


New  Package  Firm 

Formed  By  Jack  Barry 

(Continued  from  Page  1) 

creation  and  packaging  of  AM  and 
TV  productions,   and   is  currently 

v   engaged  with  producing  "Juvenile 
Jury"  on  the  Mutual  network  for 
;\   General  Foods,  and  "The  Joe  Di- 

\   Maggio  Show"  on  CBS  for  M&M 

1  Limited.  A  third  show,  "Life  Begins 
at  Eighty"  which  recently  had  a 
year's  run  on  Mutual,  will  appear  as 

.,   a  simulcast  on  another  web  in  a 

'  short  time.  Two  additional  shows  are 
in  the  audition  stages,  and  will  be 
presented    to    agencies    within  a 

4  month. 

Barry  is  president  of  the  new  firm, 
and  Ehrenreich,  former  program  op- 
erations manager  at  WOR,  is  its  new 

I  vice-president. 


Will  Address  Meeting 

V*  Seymour  N.  Siegel,  director  of 
WNYC,  New  York,  and  Erik  Bar- 
nouw,  president  of  the  Radio  Writers 
Guild,  will  address  a  meeting  of  the 

'  American  Social  Hygiene  Assn.  at 
the  Hotel  New  Yorker  on  Friday 
morning. 


Four  More  Take  'Blackstone' 


Four  new  markets  have  been  ad- 
ded to  the  list  carrying  "Blackstone, 
I   Magic   Detective,"   transcribed  se- 
ries,   for    Blackstone  Washington 
Machine  dealers,  it  is  reported  by 
,   Charles  Michelson,  Inc.,  New  York. 
The  new  'additional  stations  are: 
KOWB,  Laramie,  Wyo.;  WATN,  Wa- 
tertown,    N.    Y.;    WFPG,  Atlantic 
L  City,  N.  J.,  and  WNDR,  Syracuse, 
N,  Y. 


SBC  Cites  Class-Room  Radio 
And  Teachers  Using  Medium 


(Continued 

and  also  for  "The  Science  Story 
Teller  Series." 

Highlight  of  today,  the  final  ses- 
sion, will  be  the  annual  luncheon 
hosted  by  the  NAB's  Association  of 
Women  Broadcasters  (ninth  district) 
at  which  FCC  Commissioner  Frieda 
B.  Hennock  has  been  invited  as  hon- 
ored guest.  If  Miss  Hennock  is  able 
to  attend  it  is  expected  that  she  may 
touch  upon  television  channels  to  be 
allocated  for  educational  purposes. 
It  is  believed  that  Miss  Hennock 
favors  allotting  one  of  the  present 
VHF  channels  for  educational  pur- 
poses and  at  least  10  to  20  of  the 
UHF  channels  when  they  are  made 
available. 

Miss  Hennock,  together  with  other 
FCC  Commissioners,  may  also  an- 
nounce here  today  the  Commission's 
plans  to  go  to  San  Francisco  to  see 
the  color  television  system  invented 
by  Doctor  Crane  of  the  University 
of  California. 

Another  highlight  of  today's  ses- 
sion will  be  the  showing  of  a  25- 
minute  movie  titled  "Phone-Vision," 
which  will  demonstrate  the  potenti- 
alities of  Zenith's  pay-for-what-you- 
see  television  plan.  This  will  be  ex- 
plained here  by  Ted  Leitzell,  direc- 
tor of  advertising  and  publicity  for 
the  Zenith  firm. 

Dr.  Dunham,  chief  of  the  radio 
section  of  the  U.  S.  Office  of  Educa- 
tion in  Washington,  told  Radio  Daily 
that  his  office  is  now  releasing  a  new 
booklet  for  educators  interested  in 
radio,  outlining  the  potentialities  of 
the  10-watt  FM  station.  Booklet  also 
gives  complete  breakdown  of  exact- 


from  Page  1) 

ly  what  it  will  cost  a  school  to  set 
up  its  own  FM  station.  Dr.  Dunham's 
breakdown  says  a  school  can  set  up 
its  own  FM  10-watt  station  at  a  cost 
ranging  from  $4,500  to  $7,000.  He 
said  more  than  50  10-watt  (FM)  sta- 
tions have  been  licensed  by  the  FCC 
the  past  year,  making  a  total  of  57 
now  in  operation. 

Dr.  Dunham  also  said  that  his  of- 
fice will  issue  a  250-page  transcrip- 
tion catalog  next  month  as  well  as  a 
600-page  catalog  on  radio  scripts.  He 
is  also  now  at  work  compiling  radio 
and  television  bibliography. 

Gertrude  Broderick,  radio  special- 
ist in  the  United  States  Office  of 
Education  and  secretary  of  the  As- 
sociation of  Education  by  Radio,  is 
also  here  from  Washington. 

Radio  stations  indirectly  contribu- 
ted to  a  portion  of  the  School  Broad- 
cast Conference  program  when  a  30- 
piece  Chicago  Federation  of  Musi- 
cians band  demonstrated  how  music 
is  being  utilized  in  Chicago  schools. 
Musicians  regularly  broadcast  over 
the  Chicago  Board  of  Education's 
FM  station,  WBEZ,  and  also  give 
concerts  at  Chicago  schools.  Seven- 
ty-five concerts  interpolated  with 
musical  appreciation  talks  are  also 
presented  annually  at  schools. 

Frank  Fawlett  was  appointed  as 
director  of  this  30-piece  band  by  the 
musicians  union  head,  James  C.  Pet- 
rillo.  Budget  for  this  all-year-round 
musical  appreciation  program  comes 
from  the  record  and  transcription 
fund  contributed  in  great  measure 
by  the  commercial  station  operators 
of  this  country. 


Hearing  On  Transit  Radio 
Before  FCC  October  27 


Washington  Bureau  of  RADIO  DAILY 

Washington— The  District  of  Col- 
umbia Public  Utilities  Commission 
will  hold  a  hearing  on  transit  radio 
October  27,  it  was  announced  last 
week.  The  whole  question  of  con- 
sumer reaction  to  enforced  broad- 
casts on  street-cars  and  buses  will 
be  explored,  as  a  result  of  steady 
pressure  on  the  Commission  to  re- 
view its  decision  of  this  spring  per- 
mitting installation  of  the  equip- 
ment. 

WWDC-FM  has  been  furnishing 
programming  for  several  months 
for  equipped  cars  and  buses,  and 
there  have  been  objections  by  what 
is  generally  believed  to  be  a  vocal 
minority. 


4-H  Victor  On  WTIC 

Hartford,  Conn.— Michael  F.  Kup- 
ernik,  Jr.,  19,  of  Suffield,  will  leave 
on  Nov.  26  for  the  National  4-H  Club 
Congress  at  Chicago  as  a  guest  of 
station  WTIC.  Kupernik  was  chosen 
as  the  4-H  Club  member  who  has 
been  doing  the  most  outstanding  job 
during  1949  in  the  WTIC  Farm 
Youth  Program.  His  expenses  for 
an  entire  week  in  Chicago  will  be 
paid  by  the  station. 


Tennessee  AP  Group 

Headed  By  Stone 

Memphis,  Tenn.  —  Tennessee  As- 
sociated Press  Broadcasters  held 
their  organization  meeting  in  Mem- 
phis last  week. 

Harry  Stone,  general  manager, 
WSM,  Nashville,  was  elected  chair- 
man; Leslie  R.  Brooks,  WTJS,  Jack- 
son, and  Cliff  Goodman,  WETB, 
Johnson  City,  were  elected  vice- 
chairmen. 

The  [following  statement  of  pur- 
pose was  agreed  upon  as  the  pri- 
mary aim  of  the  association. 

To  work  for  closer  cooperation 
among  AP  member  radio  stations 
to  the  end  that  broader  and  more 
complete  news  coverage  be  pro- 
vided in  the  state. 

A  continuing  study  committee 
will  be  appointed  to  achieve  this 
aim,  and  to  work  out  mutual  prob- 
lems with  a  three-man  committee 
already  selected  by  the  state  AP 
newspapers. 


Contest  Winner  Starts  Series 

Kathryn  Day,  former  Arthur  God- 
frey "Talent  Scout"  winner,  has 
started  a  weekly  series,  "Songs  By 
Kathryn  Day,"  featuring  ballad  hits 
of  the  day,  Wednesdays,  2:  45-3  p.m., 
over  WWRL,  New  York. 


BMI  Board  Reelected 
At  Annual  Meeting 


(Continued  from  Page  1) 

the  report  cited,  as  an  example,  the 
fact  that  four  out  of  the  seven  hit 
songs  on  last  Saturday's  "Hit  Par- 
ade" were  BMI  licensed  tunes. 

In  commenting  upon  the  meeting, 
BMI  president  Carl  Haverlin  said: 
"The  stockholders  were  particularly 
pleased  with  the  current  alignment 
of  affiliated  publishers  and  were 
enthusiastic  about  the  new  BMI 
"Writers  Plan'  encouraging  new  song 
writing  talent." 

Re-Elected  Directors  Listed 

The  directors  re-elected  for  an- 
other one-year  term  are: 

Justin  Miller,  chairman;  Sydney 
M.  Kaye,  vice-chairman;  Herbert  V. 
Akerberg,  CBS;  John  Elmer,  WCBM; 
Walter  Evans,  Westinghouse  Radio 
Stations,  Inc.;  Carl  Haverlin,  BMI; 
William  S.  Hedges,  NBC;  Herbert 
Hollister,  KBOL;  Leonard  Kapner, 
WCAE;  Joseph  A.  McDonald,  ABC; 
Paul  W.  Morency,  WTIC;  J.  Leonard 
Reinsch,  WSB;  J.  Harold  Ryan,  Fort 
Industry,  Inc.,  and  James  E.  Wallen, 
MBS. 


Strumer  Takes  Sales  Post 
With  Package  Firm 

Louis  M.  Stumer  has  joined  Mark 
Goodson-Bill  Todman  Productions, 
radio  and  television  package  produ- 
cers, as  director  of  sales,  effective 
immediately.  Stumer  was  program 
sales  coordinator  for  the  CBS  Tele- 
vision Network,  until  he  resigned 
that  post  to  accept  his  present  ap- 
pointment. Prior  to  working  for 
CBS,  Stumer  was  assistant  manager 
of  operations  for  the  DuMont  Tele- 
vision Network. 


Molander  Gets  Promotion 

Hugh  Baillie,  president  of  the 
United  Press,  announced  yesterday 
the  appointment  of  Carl  B.  Molan- 
der as  assistant  business  manager. 
Molander,  until  receiving  his  new 
post,  was  commercial  manager,  in 
charge  of  communications  and  the 
supervision  of  contracts  for  both 
newspaper  and  radio  clients  of  the 
United  Press.  He  now  will  assume 
further  duties  in  the  news  service's 
operations.  Before  joining  it  in  1922. 
as  a  cost  accountant,  he  studied 
architectural  engineering  at  Pratt 
Institute. 


New  Chi.  FM  Station 

Chicago — Brad  Eidmann,  WAAF 
manager,  revealed  that  WAAF-FM 
will  go  on  the  air  November  1st  with 
38,000  ERP.  New  studios  are  located 
on  the  33rd  floor  at  221  N.  La  Salle 
St.  (AM  studios  are  on  the  5th 
floor).  Station  will  be  in  operation 
from  3  to  9  p.m.  daily.  From  three 
till  WAAF's  sunset  sign-off  both  AM 
and  FM  shows  will  be  aired  simul- 
taneously. After  WAAF's  sign-off, 
the  FM  sister  station  will  broadcast 
alone  till  9:00  p.m. 


PLUG  T  U  n  E  S 


On  Records  and  Transcriptions 

TELL  ME  WHY 

RYTVOC,  Inc. 

1585  Broadway       New  York  19,  N.  Y. 


WHERE  ARE 
YOU  BLUE  EYES? 

Recorded  on  RCA-Victor  #25-1134 

KNICKERBOCKER  MUSIC  PUB.  INC. 

1619  Broadway  New  York,  N.  Y. 


You'll  LUV  this  novelty! 

IT  MUST  BE  L  U  V 

MANOR  MUSIC  COMPANY 

1619  Broadway  New  York  City 


rr 


Nothing  Can  Stop  This! 

FOREVER  WITH  YOU" 

by  the  writer  of  "My  Happiness" 

FORSTER    MUSIC    PUB.,  INC. 

1619  Broadway,  New  York  19,  N.  Y. 
216  S.  Wabash  Avenue,  Chicago  4,  III. 


A  HIT   Is  Born! 

"BLUE  FOR  A  BOY- 
PINK  FOR  A  GIRL" 

Vaughn  Monroe  on  RCA-Victor 

Al  Gallico  Music  Co.  Inc. 

501  Madison  Ave.,  New  York,  N.  Y. 


Terrific  in  England! 

"IN  A  SHADY  NOOK" 
(By  A  Babbling  Brook) 

STASNY  MUSIC  CO. 

1619  BROADWAY      NEW  YORK  CITY 


THAT  LUCKY 
OLD  SUN 


recorded  and  featured  by 

BOB  HOUSTON   M-G-M 

FBANKIE  LAINE   Mercury 

DEAN  MARTIN   Capitol 

VAUGHN  MONROE   Victor 

SARAH  VAUCHAN  ...  Columbia 


ROBBINS  MUSIC  CORPORATION 


RADIO  DAILY: 


WOil  IIS  and  MUSIC 


By  PINKY  HERMAN 


•  •  •  TIN  PAN  ALLEY  OOPS:— Looks  like  Campbell  has  a  hit 
ditly  in  the  British  novelty  hit,  "I've  Got  A  Lovely  Bunch  of  Cocoanuts," 
acquired  from  Irwin  Dash  Music  Co.  .  .  .  number  was  penned  by  Fred 
Heatherton.  ...  •  Edwin  H.  Morris  &  Co.,  starting  to  work  on  "The 
Things  We  Did  Last  Summer,"  written  by  Sammy  Cahn  and  Julie  Styne 
and  originally  published  in  1946.  ...  •  Tenoriole  Frank  Saunders 
has  a  new  characterization,  an  Irish  Singing  Philosopher,  which  is  a 
line  bet  for  a  TV  spot,  begorrah.  ...  •  Beryl  Richards'  thrilling  tril- 
ling on  the  Eddie  Albert  NBC  series  mornings  is  a  must.  ...  9  Several 
Maestri  including  Al  Goodman  and  Ray  Bloch  volunteered  to  conduct 
this  Saturday's  "Hit  Parade"  program  with  the  monies  to  be  turned  over 
to  Mark  Warnow's  family.  ...  a  grand  gesture.  .  .  .  however,  Mark's 
brother  Raymond  Scott  will  probably  baton  the  show.  ...  •  Mel 
Allen  is  currently  offering  the  nets  a  15-minute  sports  series,  "How 
About  That?"  written  by  Lawrence  Klingman  and  produced  by  Jackson 
Leighter.  ...  •  Several  weeks  ago  Russ  Ofihaus,  WPIT  deejay 
spinned  the  Ed  Farley  (Delvar)  platter  of  "Music  Goes  Round  and  Round" 
resulting  in  a  tie-up  of  the  station's  four  trunk  lines.  .  .  .  look  for  this 
number  to  come  back  as  strong  as  ever. 

it      it      -ft  it 

•  •  •  In  the  untimely  passing  of  Mark  Warnow,  Tin  Pan 
Alley  lost  a  true  friend  and  a  great  delineator  of  its  music.  .  .  . 
his  every  thought  was  about  music  and  in  the  15  years  that  this 
reporter  has  known  him  intimately,  Mark  never  permitted  fast- 
talking,  or  over-enthusiastic  publishers  to  deter  him  from  pro- 
gramming songs  strictly  on  merit,  a  practice  other  orchestra 
leaders  may,  for  the  sake  of  better  programs,  very  well  emulate. 
.  .  .  the  music  and  radio  world  was  enriched  by  his  having  been 
'a  part  of  it. 

it      it      it  it 

•  •  •  Bennie  Benjamin  and  George  Weiss  follow  their  "Keep 
The  Love  Light  Burning  In  My  Heart"  with  "Wedding  Bells  Will  Soon 
Be  Ringin'."  .  .  .  same  pubbery.  Laurel  Music.  ...  •  Jean  V.  Grom- 
bach,  transcription  exec.,  has  written  a  tome.  "The  Saga  of  Sock," 
which  is  being  published  by  A.  S.  Barnes  and  will  be  nationally  released 
next  month.  .  .  .  Jack  Dempsey  says  it's  the  greatest  book  on  prize 
fighting  he's  ever  read.  ...  •  The  Charles  Pauls  (he's  composer  and 
musical  director  of  "Mr.  &  Mrs.  North"  and  "Martin  Kane,  Private  Eye.") 
are  infanticipating.  ...  •  Ben  Bloom  Music  has  a  beautiful  waltz 
in  "Come  With  Me,"  penned  by  George  Blake  and  Dick  Liebert.  .  .  . 

•  Barry  Bernard,  director  of  the  Chevrolet  NBTelecasts.  who  was 
brought  East  from  Hollywood,  has  been  renewed  for  another  three 
years  at  a  great  increase  in  salary.  .  .  .  Ned,  15-year-old  son  of  An- 
nouncer Don  Hancock  will  ride  two  of  Don's  show  horses  at  the  Na- 
tional Horse  Show  next  month. 

it      it      it  it 

•  •  •  ON  AND  OFF  THE  RECORD:  — Dinah  Shore's  latest 
Columbia  effort,  pairing  "Dear  Hearts  and  Gentle  People"  with 
"Speak  A  Word  of  Love,"  is  labeled  'Deejay  Special'  in  our  book. 
.  .  .  Harry  Zimmerman  Ork  and  Chorus  back  up  strongly.  .  .  . 

•  Tower  Records  comes  thru  with  a  surprise  click  (remember 
"How  Soon?")  in  Teddy  Phillips'  slick  platter  of  "Charley  My 
Boy"  flipped  with  "Are  You  Kissin'  Someone  Else?"  .  .  .  both 
sides  feature  fine  warbling  by  Lynn  Hoyt  and  the  Phillipaires 
supported  by  clean-cut  rhythm  by  the  band.  ...  •  Two-Ton 
Baker,  whose  Mercury  platter  of  "I'm  A  Lonely  Little  Petunia," 
is  a  steady  seller,  will  cut  "If  I  Had  A  Million  Dollars"  for  Mer- 
cury next  week.  .  .  .  ditty  is  headed  for  the  top.  ...  •  Tom 
Shanahan,  Disk  Jockey  at  WEMP,  Milwaukee,  spending  two 
weeks  in  town.  ...  •  Gene  Autry,  whose  Columbia  platter  of 
"Rudolph  The  Red-iNosed  Reindeer,"  is  making  a  lot  of  noise, 
has  a  live  'Reindeer'  prancing  around  at  the  Rodeo  while  he 
warbles  the  Johnny  Marks  ditty.  ...  •  Russ  Carlyle  will  wax 
two  originals,  "Isle  Beyond  The  Sea"  and  "Sing  Alumma  Lay" 
for  Coral  today.  .  .  .  Russ  cleffed  both  words  and  music  to  both. 


Thursday,  October  20,  194J 


PLUG  TUIIES 


THE  MEADOWS  OF  HEAVEN 

LAUREL  MUSIC  CO. 

1619  Broadway  New  York  City 


SOME  DAY 

(You'll  Want  Me  To  Want  You) 

DUCHESS  MUSIC  CORPORATION 


Making  Our  Debut  With  A  HitI 

"A  NEW  SHADE  OF  BLUES" 

MAYPOLE  MUSIC  CO. 

22  P.  67th  St.        New  York  City 
Phone:  REgent  7-4477 


I  WISH  I  KNEW 

Should  step  right  out  in  front — 
Just  recorded  tor  RCA-VICTOR 
by  DOLPH  HEWITT 

ADAMS,  VEE  &  ABBOTT,  Inc. 

216  S.  Wabash  Ave.       Chicago  4,  III. 


My  Heart  Goes  With  You 

by  Thomas  G.  Meehon 
—  ♦  ♦  — 

JAMES  MUSIC,  Inc. 

1650  Broadway        Room  709        N.  Y.  C. 


Brand  New  Novelty! 

"If  I  Had  A 
Million  Dollars'' 

(I  Would  Give  It  All  to  You) 

TONY  PASTOR'S 

Sensational  COLUMBIA  Record 
#38577 

RYTVOC,  Inc. 

1585  Broadway      New  York  19,  N.  Y. 


J  Section  of  RADIO  DAILY.  Thursday,  October  20,  1949 — TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 

COLOR-TV  CONVERTERS  ATTACKED 


TELE  TOPICS 


HROM  A  PRODUCTION  VIEWPOINT, 
'  the  initial  simulcast  of  "Band  of  Amer- 
ica" on  NBC  Monday  nite  was  a  slick  job 
on  all  counts.  Writer-supervisor  Hal  James 
and  director  Herb  Swope,  Jr.,  gave  the 
show  just  about  as  much  visual  appeal  as 
is  possible  within  the  restrictions  of  AM 
duplication  and  a  half-hour  of  band  music. 
But  the  result  was  like  seeing  a  fine  suit 
of  clothes  on  a  scarecrow;  the  dressing 
is  fine,  but  there's  not  much  underneath. 
And  no  matter  how  many  gimmicks  are 
employed,  there  is  very  little  visual  appeal 
inherent  in  a  48-piece  band.  Gimmicks 
seen  this  week  included  a  brief  film  clip  of 
cadets  marching  as  the  band  played  the 
West  Point  March,  heavy  use  of  super- 
impositions  and  the  appearance,  at  the 
end,  of  five  drum  majorettes.  Most  inter- 
esting bit  visually  was  a  turn  on  eight 
differently  -  tuned  drums  by  Chauncey 
Morehouse,  aided  considerably  by  an  ele- 
vated camera  angle.  Music,  conducted  by 
Paul  Lavalle,  is  probably  the  best  band 
stuff  on  the  air,  although  personally,  we 
preferred  Lavalle  s  work  with  a  woodwind 
octette  on  the  fondly  remembered  "Basin 
Street"  airer.  .  .  .  Film  commercials  for 
Cities  Service  were  of  high  caliber.  Agency 
is  Ellington. 

• 

ANY  MOONS  HAVE  PASSED  since 
'  ▼  *  last  we  laughed  as  hard  at  anything 
on  TV  as  we  did  Tuesday  nite  when  Dean 
Martin  and  Jerry  Lewis  guested  on  the 
Berle  show.  Dean  and  Jerry  are  just  about 
the  best  comedy  team  in  the  business 
these  days  and  we'd  like  to  see  much 
more  of  them.  NBC  made  a  big  mistake 
in  placing  them  on  radio,  where  they  laid 
a  bomb,  instead  of  TV,  where  they  are 
no  less  than  sensational.  .  .  .  John  Nasht 
has  returned  from  Europe  with  a  film  of 
a  Parisian  revue  which  he  is  auditioning 
today  for  one  of  the  webs.  Program  can 
be  done  film  or  live,  he  says,  with  Air 
France  flying  acts  back  and  forth  if  latter 
method  is  chosen.  .  .  .  Transfilm  has  been 
signed  by  Consolidated  Edison  for  a  series 
of  ten  one-minute  films  for  use  on  the 
WPIX  newsreel.  .  .  .  Eugen  Sharin,  Am- 
bassador Films  prexy,  back  from  a  three- 
month  trip  abroad  where  he  did  a  series 
of  shorts  in  Salzburg  and  Vienna. 
• 

TV -PROGRAMS,  INC.,  holding  open 
'  house  at  Squadron  A  armory  tonite  to 
kick-off  its  indoor  polo  season.  .  .  .  Frank 
Wiener  has  been  named  division  supervisor 
for  the  Theater  Wing's  radio-tele  classes. 
He'll  also  assist  Carl  Beier,  AM-TV  chief. 
.  .  .  WATV  has  snared  TV  rights  to  the  19 
home  basketball  games  of  Seton  Hall  Col- 
lege. .  .  .  The  rich  voice  doing  the  Buick 
commercials  on  the  O&J  show  belongs  to 
Ralph  Paul,  one  of  the  busier  spielers 
around  town.  .  .  .  INS  Projectall  is  being 
installed  at  KNBH,  Los  Angeles,  third  NBC 
outlet  to  order  the  device. 


To  Show  Use  Of  Video 
As  Public  Health  Aid 


Uses  of  video  in  public  health  ed- 
ucation will  be  demonstrated  for 
more  than  5,000  public  health  and 
medical  leaders  attending  the  an- 
nual convention  of  the  American 
Public  Health  Association  in  New 
York  Oct.  26. 

Sterling  Fisher,  NBC  public  af- 
fairs and  education  manager,  will 
emcee  the  session  which  will  show 
a  recording  of  an  NBC  variety  pro- 
gram utilizing  techniques  of  drama, 
puppetry,  cartoon  and  song  to  get 
across  the  message. 

With  Irving  Caesar  as  emcee, 
other  talent  in  the  program  includes 
Shirley  Dinsdale,  Michael  Arm- 
strong, 15-year-old  cartoonist,  and  a 
dramatic  group  from  American 
Theater  Wing. 

Dramatic  portion  of  this  program 
is  titled  "The  Man  Who  Cares,"  a 
one-act  play  produced  in  coopera- 
tion with  the  New  York  City  Cancer 
Committee. 

Other  NBC  recordings  will  in- 
clude a  special  film  featuring  "How- 
dy Doody";  and  "Isotopes  in  the 
Service  of  Human  Health." 


WFIL-TV  Names  Driscoll 

Philadelphia — William  C.  Driscoll, 
veteran  newsman  with  more  than  20 
years  in  the  field,  has  been  named 
director  of  the  WFIL-TV  newsreel 
and  manager  of  film  productions. 
Sponsored  by  RCA  Victor,  the  news- 
reel  has  been  on  the  air  since  the 
station  began  programming  two 
years  ago. 


UN  Coverage 

Ceremonies  in  connection  with 
the  laying  of  the  cornerstone  for 
the  permanent  United  Nations 
headquarters  in  New  York  will 
be  scanned  by  a  four-network 
pool  Oct.  24,  12-1  p.m.,  EST.  Par- 
ticipants will  include  President 
Truman,  Carlos  Romulo,  presi- 
dent of  the  General  Assembly, 
Secretary  -  Genera!  Trygve  Lie, 
Gov.  Thomas  E.  Dewey  and 
Mayor  William  O'Dwyer,  of 
New  York. 


Murphy  To  Head 
Crosley  TV  Operation 


Cincinnati — John  T.  Murphy,  man- 
ager of  WLW-D,  Dayton,  has  been 
appointed  director  of  tele  operations 
of  the  Crosley  Broadcasting  Corp., 
it  was  announced  yesterday  by  R. 
E.  Dunville,  vice-president  and  gen- 
eral manager. 

H.  P.  Lasker,  sales  manager  of 
WLW-D,  becomes  general  manager 
of  that  station,  and  program  director 
Donovan  Faust  becomes  assistant 
manager,  retaining  his  program 
duties. 

In  his  new  post.  Murphy,  who  has 
been  WLW-D  manager  since  early 
this  year,  will  have  general  super- 
vision' of  the  firm's  outlets  in  Cin- 
cinnati and  Columbus  as  well  as 
Dayton. 

Murphy,  who  is  36,  broke  into  ra- 
dio 18  years  ago  as  an  NBC  page  in 
New  York  and  moved  up  through 
the  web's  commercial  traffic  and 
station  relations  departments. 


4-A's  Board  Meeting  To  Vote 
On  TV  Authority  Formation 


International  board  of  Associated 
Actors  and  Artistes  of  America  will 
meet  Oct.  26  at  the  Hotel  Astor  to 
vote  on  a  motion  to  authorize  organ- 
ization of  Television  Authority, 
Paul  Dullzell,  president  of  the 
board,  announced  yesterday. 

Five  Unions  In  Favor 

With  five  eastern  talent  unions — 
Actors  Equity,  Chorus  Equity, 
AGVA,  AGMA,  and  AFRA— in  fa- 
vor of  TVA  and  the  two  western 
members  of  the  4-A — Screen  Actors 
Guild  and  Screen  Extras  Guild — 
opposed  to  the  plan,  the  question  of 
jurisdiction  over  TV  performers  in 
various  branches  of  the  entertain- 
ment industry  will  be  left  in  abey- 


ance until  a  proposed  mediation  of 
all  issues  is  completed. 

The  mediation  proposal,  which 
also  will  come  up  at  Wednesday's 
meeting,  is  that  the  five  unions  in 
TVA  on  the  one  hand,  and  the 
Screen  Guilds  on  the  other,  should 
submit  all  matters  in  issues  between 
them  to  an  impartial  mediator. 

The  upcoming  meeting  also  will 
probably  consider  a  proposal  that 
mass  meetings  of  all  members  of  the 
4-A  in  specified  cities  be  held  for 
Cull  discussion  of  all  issues  involved 
in  the  video  controversy. 

Voting  by  the  International  Board 
is  based  on  each  union  having  one 
vote  for  every  300  paid-up  members. 


They're  Unsightly 
And  Maheshift, 
Says  Sleeper 

Washington  Bureau  of  R'ADJO  DAILY 
Washington — The  FCC  yesterday 
heard  an  all-out  attack  on  conver- 
ters for  color  TV  from  Dr.  George 
Sleeper,  inventor  of  the  color  tele- 
vision system  of  Color  Television, 
Inc.  Spurning  converters  as  "make- 
shift," Sleeper  said  CTI  is  working 
on  three  designs  for  a  direct-view 
tube  capable  of  bringing  in  black 
and  white  or  color  interchangeably 
— and  for  the  first  time  he  hinted 
that  his  firm  might  be  able  to  dem- 
onstrate such  a  tube  before  the  FCC 
next  month  in  San  Francisco. 

Sleeper  admitted  ruefully  that  he 
has  not  yet  seen  pictures  broadcast 
and  received  on  CTI  equipment  ex- 
cept in  the  laboratory. 

Questioned  By  lones 

Commissioner  Robert  F.  Jones 
pressed  Sleeper  on  the  reasons  for 
CTI's  failure  to  bring  equipment  to 
Washington  for  demonstration,  but 
Sleeper  could  not  be  shaken  from 
his  insistence  that  the  equipment 
might  not  survive  a  cross-country 
trip.  It  is  old  and  battered,  and  bare- 
ly held  together  in  San  Francisco, 
he  said,  adding  that  it  had  taken  200 
men  to  set  up  the  RCA  demonstra- 
tion here  last  month. 

Converters  won't  sell,  and  factor- 
ies won't  make  them,  Sleeper  said. 
He  referred  to  FM  converters  to 
prove  his  point,  and  added  that  he 
does  not  believe  converters  to  permit 
present  TV  sets  to  bring  in  UHF 
channels  will  sell.  Conversion  to 
bring  in  the  CTI  color  system  would 
be  costly,  he  said,  and  in  addition 
converters  of  the  nature  of  that  pro- 
vided for  CBS  color  would  mar  the 
appearance  of  receivers  as  items  of 
handsome  furniture.  The  public 
would  not  buy  whirling  discs  to 
destroy  the  lines  of  their  handsome 
TV  cabinets,  he  said. 

On  the  other  hand,  he  estimated 
that  projection  sets  made  to  CTI 
specifications  need  cost  little  more 
than  black  and  white  projection  sets 
today.  For  conversion  to  the  present 
CTI-type  projection  color  the  cost 
would  be  about  $200,  he  estimated. 
With  a  single  direct-view  three- 
color  tube  such  as  CTI.  RCA  and  Dr. 
Charles  Willard  Geer  are  now  work- 
ing on,  conversion  might  cost  only 
$75,  he  said,  but  he  still  would  not 
look  for  wide  sales. 


WOR-TV  Names  Herud 

Eric  Herud.  WOR  radio  engineer 
for  the  past  15  years,  has  been  ap- 
pointed theater  manager  for  WOR- 
TV. 


RADIO  DAILY: 


Thursday,  October  20,  1949 


N€UI  BUSINESS 


WCBS,  New  York:  Lamont,  Cor- 
liss &  Company  for  Nestles  "Quick," 
has  purchased  two  participations 
per  week  on  Wednesday  and  Satur- 
day in  the  Margaret  Arlen  program 
for  13  weeks  beginning  Oct.  26 
through  Cecil  &  Presbrey.  Vick 
Chemical  Company,  through  Morse 
International,  also  contracted  for 
Margaret  Arlen  announcements, 
Tuesday,  Thursday  and  Saturday  for 
13  weeks.  Interwoven  Stocking  Co., 
through  United  Advertising,  signed 
for  three  weekly  participations, 
Monday,  Wednesday  and  Friday  in 
the  Jack  Sterling  program,  fior  a 
13-week  period. 

Crosley  Corporation  (Shelvador 
Division),  bought  three  participa- 
tions. Monday,  Wednesday  and  Fri- 
day, in  the  Jack  Sterling  program 
for  three  weeks,  through  Benton 
&  Bowles.  Brown  &  Williamson  To- 
bacco Corp..  for  Kool  Cigarettes, 
also  purchased  Monday,  Wednesday 
and  Friday  participations  for  a  13- 
week  period  in  the  Jack  Sterling 
program  through  Ted  Balis,  Inc. 
Procter  &  Gamble  for  Duz,  pur- 
chased nighttime  station  breaks. 
Monday,  Wednesday,  Friday  and 
Sunday  for  five  weeks,  through 
Compton  Agency.  Daytime  station 
breaks,  three  per  day  on  weekdays 
and  one  on  Saturdays,  pucchased  by 
S.O.S.  Corrjpany  for  Scouring  Pads, 
the  business  being  placed  through 
McCann-Erickson,  Inc. 


WWRL,  Woodside:  River  Brand 
Rice  Mills,  Inc.,  through  Donahue  & 
Coe,  New  York,  has  purchased  two 
spot  announcements  daily  for  an  in- 
definite period  in  behalf  of  "Caro- 
lina Rice.*' 

J.  Strickland  &  Co.,  through  Getz 
Grenshaw  Adv.  Agency,  Memphis, 
has  purchased  two  spot  announce- 
ments daily  for  one  year  on  "The 
Afternoon  Swing  Session"  in  behalf 
of  Royal  Crown  Hair  Pomade.  Quaker 
Oats  Co..  through  Ruthrauff  and 
Ryan,  Chicago,  has  purchased  three 
15-minute  periods  weekly  for  an  in- 
definite period  beginning  Nov.  7. 
Program  was  the  "Afternoon  Swing 
Session"  featuring  Phil  Gordon. 
Product  involved  is  "Aunt  Jemima's 
Self-Raising  Flour." 


WGN,  Chicago:  Peter  Paul,  Inc., 
Naugatuck,  Conn.,  has  renewed  the 
sponsorship  of  "Robert  Hurleigh  and 
the  News,"  8  to  8: 15  Monday,  Wed- 
nesday, and  Friday,  for  52  weeks. 
The  Peter  Paul,  Inc.  agency  is  Platt- 
Forbes,  Inc.,  New  York.  Seek  and 
Kade,  Inc.,  New  York,  for  "Pertus- 
sin," will  sponsor  three  weekly  an- 
nouncements in  the  "Virginia  Dale" 
program,  9:30  to  9:35  a.m.,  Monday 
through  Friday.  Erwin,  Wasey,  & 
Company,  New  York,  handles  the 
account.  The  Kellogg  Company, 
Battle  Creek,  Mich.,  for  "Pep,"  will 
sponsor  three  weekly  one-minute 
announcements  for  52  weeks.  The 
advertising  account  is  handled  by 
Kenyon  &  Eckhardt  Company,  New 
York. 


Political  Parties  Buy  Time 
For  Fall  Elections  In  East 


(Continued 

"free  and  equal"  political  time  avail- 
able to  all  parties  on  non-commer- 
cial basis,  virtually  all  other  local 
stations  are  selling  time  for  hard 
cash,  during  peak  listening  periods, 
to  all  legally-constituted  parties.  The 
elections  involve  city,  state,  and 
Senatorial  posts  in  New  York,  and 
the  gubernatorial  chair  in  New  Jer- 
sey. 

Radio-wise,  the  various  commit- 
tees for  the  election  of  Herbert 
Lehman,  the  Democratic  Senatorial 
candidate,  and  Sen.  John  Foster 
Dulles.  GOP  candidate,  were  more 
active  than  the  others,  since  the  Sen- 
atorial contest  promises  to  be  the 
closest.  Among  the  candidates  mak- 
ing use  of  television  is  Oren  Root, 
running  for  the  borough  presidency 
of  Manhattan,  who  is  appearing  over 
WNBT  in  a  weekly  15-minute  panel 
discussion  series,  sponsored  by  the 
Republican-Fusion  Party. 

Here  is  a  station-by-station  run- 
down of  paid  political  broadcasts,  in- 
cluding recent,  current,  and  future 
programs: 

WMCA:  To  the  Wine,  Liquor  and 
Distillery  Workers  Union,  two 
quarter-hours;  the  ILGWU,  two 
quarter-hours;  the  Transport  Work- 
ers Union,  one  quarter-hour;  the 
American  Labor  Party  Municipal 
Campaign  'Committee  for  Marcan- 
tonio  for  Mayor,  seven  quarter- 
hours,  24  30-second  spots;  the  ALP 
Citizens  Committee  for  Marcan- 
tonio,  25  quarter-hours,  one  half- 
hour;  Coordinating  Committee  'of 
Independent  Democrats  for  Leh- 
man, 12  half-minute  spots;  Inde- 
pendent Citizens  Committee  for 
Lehman,  12  quarter-hours;  Repub- 
lican State  Committee,  four  quarter- 
hours;  Oren  Root,  Jr.,  Dinner  Com- 
mittee, one  quarter-hour;  N.  Y. 
Council  ALP  for  Ewart  Guiner,  five 
quarter-hours;  Brooklyn  Citizens 
Committee  for  Abe  Starke,  11  quar- 
ter-hours, 45  one  -  minute  spots; 
Committee  of  Neighbors  for  New- 
bold  Morris,  20  five-minute  spots; 
Citizens  Committee  for  Morris,  one 
half-hour,  26  quarter-hours;  Har- 
lem Communist  Election  Campaign 
Committee,  one  quarter-hour.  19 
10-minute  spots,  45  half -minute 
spots;  Social  Labor  Party  of  Ameri- 
ca, three  quarter-hours;  Fair  Deal 
Democrats,  48  half-minute  spots; 
Ind.  Citizens  Committee  for  Robt. 
Wagner,  Jr.,  12  half-minute  spots; 
Ind.  Citizens  Committee  for  O'Dwy- 
er  et  al,  13  one-minute,  19  half- 
minute  spots;  Joint  Labor  Commit- 
tee for  O'Dwyer,  nine  half-minute 
spots,  10  quarter-hours;  N.  Y.  State 
Rep.  Committee  for  Dulles,  15  one- 
minute  spots. 

WQXR:  To  the  Independent  Citi- 
zens Committee  for  Lehman,  six 
quarter-hours;  to  the  Women's  Divi- 
sion of  the  Citizens  Committee  for 
Lehman,  five  quarter-hours;  to  the 
Campaign  Committee  for  Morris, 
Uviller  &  Deserio,  ten  quarter-hours; 


from  Page  1) 

to  the  Republican  State  Committee 
for  Dulles,  three  quarter-hours;  to 
the  Joint  Labor  Committee  for  the 
Re-election  of  O'Dwyer,  Joseph, 
and  Impellitieri,  three  quarter- 
hours. 

WCBS:  The  Citizens'  Committee 
for  Lehman  has  bought  a  total  of 
ten  15-minute  periods.  The  New 
York  State  Republican  Committee 
for  Dulles  has  bought  six  fifteen- 
minute  periods,  and  two  half- 
hours.  Broadcasts  for  both  Dulles 
and  Lehman  will  be  carried  on  a 
state-wide  CBS  network,  as  well  as 
WCBS.  The  Independent  Citizens' 
Committee  for  the  re-election  of 
Mayor  O'Dwyer  has  bought  one 
half-hour  and  one  15-minute  pro- 
gram, plus  a  schedule  of  rotating 
station  breaks  heard  last  week. 

WMGM:  Five  15-minute  periods 
and  one  half-hour  to  the  Committee 
for  John  Lundy  for  Queens  Borough 
President;  one  half-hour  to  the 
Kings  County  Democratic  Commit- 
tee for  Lehman,  Cashmore,  and 
O'Dwyer;  one  half-hour  to  the  In- 
dependent Citizens'  Committee  for 
O'Dwyer;  15-minutes  for  Oren  Root; 
nine  15-minute  periods  to  the  United 
Labor  Committee  for  O'Dwyer,  Im- 
pelliteri,  and  Joseph;  spot  campaigns 
for  the  various  candidates. 

WBNX:  (English  and  foreign-lan- 
guage) A  total  of  51  spots,  in  Eng- 
lish, for  O'Dwyer;  for  Dulles,  five 
15-minute  periods  in  German,  three 
five-minute  periods  in  French,  three 
in  Italian,  12  spots  in  German,  one 
in  French,  and  12  in  Italian. 

WOR:  Four  15-minute  periods  to 
the  New  York  AFL  for  Lehman; 
three  15-minute  periods  to  the  New 
York  Liberal  Party  for  Newbold 
Morris;  three  quarter-hours  to  the 
N.  Y.  GOP  Committee  for  Dulles; 
three  quarter-hours  to  the  New  Jer- 
sey State  GOP  for  the  re-election  of 
Gov.  Driscoll. 

WNBC:  Nine  quarter-hours  to  the 
Campaign  Committee  for  Morris, 
Uviller  &  DeSirio;  two  quarter- 
hours  for  Robert  Wagner  Jr.;  one 
quarter-hour  to  the  N.  Y.  Liberal 
Party  for  Morris  and  Lehman;  one 
quarter-hour  to  the  Independent 
Citizens'  Committee. 

WJZ-ABC:  To  various  GOP  or- 
ganizations, a  total  of  19  broadcasts 
aggregating  five  hours  on  a  New 
York  state  network;  to  the  Demo- 
crats, one  15-minute  broadcast  on 
the  state-wide  web;  on  WJZ  only, 
eight  broadcasts  totaling  65  minutes 
for  Democratic  candidates,  nine 
broadcasts  totaling  150  minutes  for 
the  American  Labor  Party,  ten 
broadcasts  totaling  175  minutes  for 
the  Independent  Citizens'  Committee, 
13  broadcasts  totaling  195  minutes 
for  the  Liberty  Party,  and  two 
broadcasts  totaling  45  minutes  for 
the  Joint  Labor  Committee;  over 
W.IZ-TV,  one  15-minute  telecast  on 
behalf  of  Liberal  Party  candidates. 


C0AST-T0-  COAST 


O/go  Naranjo  Joins  WCOP 

Boston,  Mass. — Olga  Naranjo  has 
joined  the  staff  of  station  WCOP  as 
secretary  to  promotion  manager 
John  Wilkoff.  She  formerly  was 
employed  at  WEEI,  local  CBS  outlet. 

Phone  Conversation  Broadcast 

Houston,  Tex. — Major  Oscar  Hol- 
combe  attending  the  International 
Conference  of  Mayors  at  Geneva, 
Switzerland,  telephoned  the  first  of 
a  series  of  reports  to  Bob  Gray, 
news  editor  of  KXYZ.  The  entire 
conversation  between  Gray  and 
the  Mayor  was  rebroadcast  later  in 
the  evening. 

Join  KOAC  Staff 

Corvallis,  Ore. — KOAC  announced 
recently  the  addition  of  two  new 
staff  members,  Elizabeth  Dotson, 
formerly  with  the  State  Library, 
Salem,  as  director  of  the  Oregon 
School  of  the  Air;  and  Donald  S. 
Somerville,  formerly  director  of  ra- 
dio at  the  University  of  Wyoming, 
as  School  Specialist  in  Radio.  Both 
of  the  new  staff  members  participate 
in  educational  features  of  the  sta- 
tion which  are  part  of  its  school 
broadcast  service. 

Brown  Celebrates  Anniversary 

Hartford,  Conn. — Carlton  Brown, 
transmitter  engineer  at  WDRC-FM 
is  observing  his  tenth  anniversary 
with  the  station  during  October. 
Brown  joined  the  FM  outlet  in  1939, 
and  has  his  headquarters  at  the 
Meriden  Mountain  transmitter  of  the 
station. 

New  Addition  To  WMTR 

Morristown,  N.  J.— WMTR  an- 
nounced this  week  the  addition  of 
Charles  S.  Herman  as  full-time  con- 
tinuity writer.  Herman,  a  resident 
of  Elizabeth,  is  a  1949  graduate  of 
Rutgers  University.  His  previous  ex- 
perience has  been  with  a  large 
Newark  advertising  agency  and  with 
the  magazine.  "Television  World." 

Program  For  Women  On  KOAC 

Corvallis,  Ore.— KOAC,  education- 
al broadcasting  service,  announced 
the  new  series  of  programs  "Especi- 
ally For  Women"  directed  by  Lee 
Stringfellow  Nelson,  in  charge  of 
women's  programs  for  the  state  sta- 
tion. The  new  schedule  began  last 
week,  and  features  twice-daily  pro- 
grams in  co-operation  with  the 
School  of  Home  Economics  at  Ore- 
gon State  College  and  the  Agricul- 
tural Extension  Service,  as  well  as 
daily  features  in  co-operation  with 
women's  organizations. 

WNJR   Broadcasting  Games 

Newark,  N.  J. — Harry  Goodwin, 
general  manager,  announced  that 
WNJR  will  broadcast  play-by-play 
descriptions  of  all  the  home  basket- 
ball games  of  Seton  Hall  College, 
South  Orange.  The  first  game  will  be 
aired  December  5th  with  Harry 
Nash  and  Bill  Moore  handling  the 
broadcasting. 


The  National  Daily  Newspaper  of  Commercial   Radio   and  Television 


VOL.  49.  NO.  14  NEW  YORK.  FRIDAY,  OCTOBER  21,  1949  TEN  CENTS 

INT'L  TELE-FILM  NETWORK  PROPOSED 


Aimed  At  Promoting  Good-will,  Easing 
Shortage  Of  Dollars  Abroad,  And 
Offering  Low -Priced  Shows 


BMB  Sets  Dec.  Date 
For  Study  Number  2 

The  Broadcast  Measurement  Bur- 
eau's Study  No.  2  is  nearing  com- 
pletion and,  it  is  hoped,  will  be 
ready  for  release  on  Dec.  1,  Ken 
Baker,  acting  BMB  president,  said 
yesterday. 

Baker  conceded  that  the  coverage 
figures  it  contains  are  based  on 
samplings  taken  last  March  and  will 
therefore  be  somewhat  dated  upon 
release.  The  time  lag  in  the  present 
study  method  has  provoked  consid- 
erable criticism  from  subscribers,  he 
said.  But,  he  went  on,  the  figures 
will  nonetheless  be  considerably 
more  valuable  than  those  in  the  1946 
study,  for  which  the  BMB  still  gets 
requests. 

Columbia  Records  Plans 
Wide  Promotion  For  Fall 

Columbia  Records  will  launch  one 
of  the  biggest  promotion  campaigns 
in  its  history  this  fall,  Paul  E. 
Southard,  vice-president  in  charge 
of  merchandising,  said  yesterday. 

Plans  include  advertising  spreads 
in  19  national  magazines,  window 
displays,  pennant  streamers,  post- 
ers, and  direct  mail.  Appropriate  tie- 
ins  have  been  arranged  for  the 
Christmas  shopping  season. 

45  RPMs  Here  To  Stay, 
RCA  Says,  Citing  Sales 


Rumors  that  RCA  Victor  will 
abandon  its  45  rpm  record  system 
were  emphatically  denied  yesterday 
by  Frank  M.  Folsom,  president  of 
RCA. 

Attributing  such  rumors  to  those 
with  "an  axe  to  grind,"  Folsom  de- 
clared: "By  no  means  will  the  '45' 

(Continued  on  Page  2) 


Dixieland  Disker 

New  Orleans — Oscar  "Papa" 
Celestin.  64-year-old  musician 
whose  career  dates  back  to  the 
neolithic  Dixieland  period,  has 
been  signed  for  a  weekly  disk- 
jockey  show  on  WDSU,  Saturday. 
12-1  p.m.  For  many  years  Papa 
and  his  all-Negro  combo  held 
forth  on  Basin  Street,  famous  in 
song  and  story  as  an  incubator 
of  the  blues. 


Inside  Information 
Was  His  Specialty 

Parchman.  Miss. — Listeners  to 
a  certain  local  station  are  here- 
by notified  of  a  suspension  of 
service,  until  further  notice.  The 
station's  one-man  staff.  William 
F.  Moody,  will  be  too  preoccu- 
pied for  the  next  few  years  to 
devote  any  time  to  broadcasting. 
He's  serving  a  50-year-sentence 
in  Mississippi  State  Prison  for 
armed  robbery.  To  while  away 
the  time.  Moody  built  three  trans- 
mitters, and  for  the  last  four 
years  has  been  broadcasting  in- 
formation intended  for  his  wife, 
who  has  been  working  for  a 
pardon.  Five  FCC  engineers,  who 
did  not  find  it  entertaining,  spent 
three  weeks  scouring  the  state 
with  mobile  units  and  finally 
traced  the  broadcasts  to  their 
source.  Said  Moody:  "That's  Free- 
dom of  Speech  for  you!" 


Pool  Arrangements 
Ready  For  U.  N.  Day 

The  official  laying  of  the  corner- 
stone of  the  new  UN  building  on 
New  York's  East  Side,  Oct.  24,  will 
be  televised  by  almost  all  stations 
connected  by  cable  with  New  York 
under  a  pool  arrangement  to  be 
handled  by  CBS  and  will  be  broad- 
cast via  pooled  facilities  of  the  UN 
by  the  four  major  networks  and  un- 
affiliated stations  throughout  the 
country. 

CBS-TV  will  have  three  cameras 
on  hand  to  cover  the  hour-long  pro- 
ceedings,  12-1  p.m.,  EST.  Douglas  | 
(Continued  on  Page  2) 


Chicago  —  Commercial  radio  sta- 
tions throughout  the  country  will  in- 
directly be  contributing  to  a  nation- 
wide musical  appreciation  program 
through  funds  to  be  allocated  by 
the  American  Federation  of  Musi- 
cians from  the  union's  transcription 
and  recording  royalty  fund,  it  was 
revealed  at  the  School  Broadcast 
Conference  which  wound  up  its 
three-day  session  at  the  Sherman 
Hotel  here  last  night.  If  the  Chicago 


Heavy  Registration 
For  NAB  Meeting 

Over  100  broadcasters  have  regis- 
tered for  the  Third  district  NAB 
meeting  which  will  be  held  at  the 
Skytop  Lodge,  Skytop,  Pa.,  on  next 
Wednesday  and  Thursday,  George 
D.  Coleman,  general  manager  of 
WGB1,  Scranton,  Pa.,  district  chair- 
man, announced  yesterday. 

NAB  speakers  who  will  partici- 
pate in  the  meeting  will  be  Justin 
Miller,  president;  Kenneth  Baker, 
(Continued  on  Page  6) 

Clipp  Sees  TV  Income 
Topping  AM  Gross  By  '51 

Philadelphia  —  Roger  W.  Clipp, 
general  manager  of  the  Philadelphia 
Inquirer  stations,  WFIL  and  WFTL- 
TV,  has  predicted  that  the  video 
station's  gross  income  will  exceed 
that  of  the  AM  station  "within  the 
next  year  or  18  months." 

"By  that  time,"  he  said,  "television 
(Continued  on  Page  4) 

Ask  Action  Against  Cuba 
And  Mexico  Re  NARBA 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  President  Truman 
and  the  State  Department  have  been 
asked,  in  a  resolution  pi-opounded 
at  a  meeting  of  District  4,  NAB,  to 
(Continued  on  Page  2) 


plan,  which  is  already  going  into  ef- 
fect, becomes  national,  several  hun- 
dred thousand  dollars  and  perhaps 
even  as  high  as  a  million  dollars 
may  be  allocated  from  the  union's 
royalty  fund  for  educational  purpo- 
ses. 

In  Chicago,  alone,  fifty  thousand 
dollars  is  being  allocated  to  the  pub- 
lic school  system  to  foster  love  for 
music  among  children.  Seventy-five 
(Continued  on  Page  3) 


An  international  television  film 
network  that  would  (1)  help  pro- 
mote good  will  and  understanding 
among  the  various  nations  in  the 
Western   Hemisphere   and  Europe, 

(2)  help  ease  the  severe  dollar  short- 
age in  Marshall  Plan  countries,  and 

(3)  provide  TV  stations  with  quality 
film  programming  at  reasonable  cost 
was  envisioned  yesterday  at  a 
luncheon  meeting  of  the  Radio  Ex- 
ecutives Club  of  New  York  at  the 
Hotel  Roosevelt. 

Participants  in  the  discussion, 
which  was  titled,  "Television's  Fifth 
Network,"    were   Norman  Oorwin, 

(Continued  on  Page  6) 

RCA  Asks  FCC  Defer 
Tests  Of  Color-Tele 

Washington  Bureau  of  RADIO  DAILY 
Washington  —  RCA  yesterday 
asked  the  FCC  to  delay  for  two 
months  the  scheduled  comparative 
demonstration  of  competing  color 
TV  systems  and  DuMont  black-and- 
white  television.  Need  for  additional 
field  testing,  possibility  that  the 
awaited  single  tube  for  direct  view 
black-and-white  and  color  might  be 
(Continued  on  Page  7) 

Merger  Of  Technicians 
Unions  Now  In  Prospect 

The  recently-authorized  affiliation 
committee  of  NABET  tentatively  has 
scheduled  a  meeting  on  Nov.  7  with 
a  similar  committee  of  the  IBEW, 
one  of  three  unions  which  have  in- 
(Continued  on  Page  2) 


Merger? 

Washington — Top  officials  of 
the  National  Association  of  Broad- 
casters and  the  Frequency  Modu- 
lation Assn.  met  at  dinner  here 
last  night  and  discussed  the 
matter  of  absorption  of  FMA  into 
the  NAB.  The  conference  was 
held  at  the  Statler  Hotel,  here, 
and  still  was  in  progress  at  press 
time.  Announcement  of  decision 
Is  expected  some  time  today. 


Chicago  Music-Appreciation 
Being  Underwritten  By  AFM 


2 


RADIO 


DAILY 


Friday,  October  21,  1949 


Vol.  49.  No.  14     Friday,  Oct.  21,  1949     10  Cts. 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN   KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays,  Sundays 
and  Holfdays  at  1501  Broadway,  New  York, 
(18),  N.  Y..  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher ;  Donald  M' 
Mersereau,  Treasurer,  and  General  Manager; 
Marvin  Kirsch.  Vice-President;  Che&er  B. 
Bahn,  Vice-President;  Charles  A.  Alicojjte, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily, 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337,  7-6338. 
Ctble  address :  Radaily,  New  York. 


WEST  COAST  OFFICES 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older,  Chief        6417  Dahlonesa  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
360  No.  Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
"nder  the  act  of  March  3,  1879. 


FINANCIAL 


_  (October  20)  = 

NEW  YORK  STOCK  EXCHANGE 


Net 


ABC   

Admiral  Corp.  .  .  . 
Am.  Tel.  &  Tel. 

CBS  A   

CBS  B   

Philco   

RCA  Common 

RCA   1st  pfd  

Stewart-Warner  .  . 
Westinghouse 
Westinghouse  pfd. 
Zenith  Radio  ... 


NEW  YORK 
Hazeltine  Corp.  .  .  . 
Nat.  Union  Radio 


High 

8% 
28 '/4 
144'/2 
23% 
23 '/4 

303/4 

U1/4 

713/4 

125/g 

28% 

99 

295/8 

CURB 
143/4 
3 


Low  Close  Chg 
8 1/4      8 1/4  —  S/8 
273/4    28i/8  _  ' 

I441/4  1443/g  — 
23  23  — 
22%  231/4  + 
30  301/4  — 
12%  13  — 
71 1/2  71 1/2  — 
121/2  125/8  _ 
285/g    28%  .. 

99  99   

291/4    29l/4  _  y4 
EXCHANGE 
14       14     —  1/4 
3  3   


OVER  THE  COUNTER 

Bid  Asked 

DuMont  Lab                                143/8  153/8 

Stromberg-Carlson                         I21/2  1 33^ 

U.  S.  Television                            %  S/a 

WCAO  (Baltimore)    16   

WJR  (Detroit)                                7%  8I/4 

Kiernan  Anniversary 

To  Be  Feted  By  ABC 

ABC  news  commentator  Walter 
Kiernan's  25th  anniversary  as  a 
newspaperman  and  his  sixth  as  a 
radio  newsman  will  be  feted  in  a 
special  broadcast  to  originate  from 
the  Emerald  Room  of  Cavanagh's  in 
New  York  City,  today,  6: 15  p.m., 
EST,  over  the  ABC  network. 

The  entire  talent  roster  of  WJZ, 
the  web's  New  York  outlet,  will  be 
on  hand  to  honor  Kiernan.  Allan 
Prescott,  the  station's  night  life  re- 
porter, will  act  as  emcee.  Presenta- 
tions on  behalf  of  the  station,  will 
be  made  by  Phil  Alampi,  farm  news 
editor,  Ed  &  Pegeen  Fitzgerald,  Herb 
Sheldon,  Nancy  Craig,  Patt  Barnes, 
Joe  Basel  and  Symphony  Sid. 


Merger  Of  Technicians 
Unions  Now  In  Prospect 

(Continued  from  Page  1) 

dicated  an  interest  to  affiliate  with 
the  NABET. 

The  National  Council  of  the  Na- 
tional Assn.  of  Broadcast  Engineers 
and  Technicians,  which  set  up  the 
affiliation  committee  at  its  meeting 
last  week,  also  authorized  an  affilia- 
tion vote  by  the  membership  pend- 
ing the  outcome  of  the  committee's 
meetings  with  the  three  unions.  The 
three  unions  under  consideration  for 
affiliation  are:  the  Communication 
Workers  of  America,  the  Interna- 
tional Brotherhood  of  Electrical 
Workers  and  International  Alliance 
of  Theatrical  Stage  Employees. 

The  NABET  national  council  held 
its  election  of  officers  in  the  course 
of  the  week-long  meeting.  John  R. 
McDonnell  will  continue  in  his 
three-year  term  of  office  as  president 
and  member  of  the  executive  board. 
Ed  Lynch  of  Rochester  was  re-elec- 
ted vice-president  and  member  of 
the  executive  board.  Also  elected  to 
the  executive  board  were:  Paul  E. 
Anderson  of  Washington,  Richard  T. 
Parks  of  San  Francisco,  and  Ed 
Stolzenberger  of  New  York. 

Appointed  to  the  NABET  affilia- 
tion committee  were:  James  H. 
Brown  of  Hollywood,  chairman; 
George  M  a  h  e  r  of  Chicago:  Ed 
Lynch;  J.  Willard  Dean  of  Raleigh, 
and  Ed  Stolzenberger. 

Also  on  NABET's  agenda  for  de- 
cision within  the  next  few  weeks  is 
the  consolidation  of  the  organiza- 
tion's New  York  chapters,  which,  if 
effected,  will  bring  700  members 
within  a  single  New  York  local.  The 
consolidation  committee  is  composed 
of  DeWitt  C.  Shultis  of  New  York, 
and  Ed  Stolzenberger. 


Ask  Action  Against  Cuba 
And  Mexico  Re  NARBA 


(Continued  from  Page  1) 

impose  "sanctions"  on  Cuba  and 
Mexico  in  the  event  that  those  two 
nations  do  not  live  up  to  the  provi- 
sions of  NARBA  in  affording  pro- 
tection to  the  wave  lengths  of  the 
United  States  stations. 

The  resolution  suggested  that  this 
country  take  action  in  connection 
with  cane  sugar  imports  and  pass- 
port regulations  to  bring  pressure 
to  bear  upon  the  governments  of 
Cuba  and  Mexico  in  order  that  the 
present  technical  setup  be  not  seri- 
ously disturbed. 


Smith  Rejoins  WOAI 

San  Antonio,  Tex. — Melissa  Smith 
has  rejoined  the  staff  of  WOAI  as 
singing  star  and  will  also  be  fea- 
tured on  WOAI-TV  when  it  takes  to 
the  air  on  Nov.  6.  Melissa  has  been 
featured  with  Horace  Heidt  and  his 
band  after  joining  him  in  Fort 
Worth  after  singing  on  his  radio 
show. 


Wedding  Bells 

Walt  Framer,  writer  of  "Strike  It 
Rich,"  will  be  married  Sunday  to 
Evelyn  Schmerzler,  non  professional. 


Pool  Arrangements 

Ready  For  U.  N.  Day 

(Continued  from  Page  1) 

Edwards  and  Ned  Kalmar  will 
handle  the  video  commentaries. 
President  Truman,  UN  Secretary- 
General  Trygve  Lie,  Ambassador 
Warren  Austin,  UN  Assembly  Presi- 
dent Carlos  R  o  m  u  1  o  ,  Governor 
Dewey  and  Mayor  O'Dwyer  will 
participate  in  the  cornerstone-laying 
ceremonies. 

"Live"  radio  coverage  has  been 
scheduled  by  both  ABC  and  NBC. 
12:30-1  p.m.,  EST,  featuring  the 
speeches  of  the  Chief  Executive  and 
the  United  Nation's  Secretary  Gen- 
eral. MBS  will  broadcast,  via  re- 
cording, the  half-hour  program  at 
2:30  p.m.,  EST.  CBS  will  air  its  re- 
cording at  4  p.m.,  EST.  Each  net- 
work will  have  its  own  corps  of  an- 
nouncers at  hand. 

The  four  networks  will  record 
portions  of  the  ceremonies  for  re- 
broadcast  on  regular  news  shows. 
The  UN  expects  to  send  abbreviated 
kinescope  recordings  overseas. 


CBC  Board  Of  Governors 
Okays  2  New  Stations 

Winnipeg— The  CBC  board  of  gov- 
ernors has  approved  applications  for 
new  private  radio  stations  at'Thet- 
ford  Mines,  Quebec,  and  Victoria, 
B.  C.  The  board  denied  two  separate 
requests  for  establishment  of  new 
stations  at  Saskatoon  and  deferred 
a  request  for  authority  to  construct 
a  new  station  at  St.  Johns,  New- 
foundland. 

Application  for  the  station  at 
Thetford  Mines  has  been  made  by 
La  Compagnie  de  Radio-Diffusion  de 
Thetford.  The  board  deferred  a  re- 
quest by  VOCM  of  St.  John's  for  a 
power  increase  to  1,000  watts  from 
250.  It  also  denied  a  request  from 
VOAR  of  St.  John's  for  permission 
to  increase  its  power  to  1,000  watts 
from  100. 


Full  Grid  Schedules 
Sold  By  WROV,  Roanoke 

Roanoke,  Va. — WROV  has  signed 
contracts  with  two  local  sponsors 
for  broadcasts  of  the  full  grid  sched- 
ules of  Virginia  Tech  and  Jefferson 
High  School. 

Virginia  Chevrolet  Dealers  will 
air  the  Tech  games  on  Saturday  af- 
ternoons. Jennings-Sheperd  Sport- 
ing Goods  and  Salem  Bowling  Cen- 
ter will  sponsor  the  Jefferson  games. 
Coleman  Austin  does  the  play-by- 
play accounts,  with  Lee  Garrett  fill- 
ing in  on  color.  Gordon  Phillips, 
WROV's  assistant  manager,  produ- 
ces. 


45  RPMs  Here  To  Stay, 
RCA  Says,  Citing  Sales 

(Continued  from  Page  1) 

be  abandoned.  It  is  here  to  stay." 
Sales  have  increased  260  per  cent 
within  the  past  60  days,  he  added, 
and  RCA  Victor's  facilities  are  un- 
able to  keep  pace  with  the  demand 
for  45  rpm  records  and  players. 


Mother's 
Little  Helper 

This  pretty  little  fawn  seems  to 
have  lost  its  mother.  So  the 
friendly  dog  helps  out  with  the 
all-important  bottle  of  milk. 

Some  advertising  campaigns  in 
tough  competitive  markets  need 
a  little  help  these  days,  too.  In 
Baltimore  the  answer  is  easy. 
You  just  buy  W-I-T-H,  the  BIG 
independent  with  the  BIG  audi- 
ence. 

This  will  really  be  a  help  to 
your  sales  effort.  For  W-I-T-H 
provides  you  with  more  listeners- 
per-dollar  than  any  other  station 
in  town.  That  means  you  get 
BIG  results  from  a  LITTLE  bit 
of  money  on  W-I-T-H. 

So  don't  put  it  off  another  day. 
If  you're  not  already  using 
W-I-T-H,  call  in  your  Headley- 
Reed  man  and  get  the  whole  story 
right  away. 


Baltimore  3,  Maryland 

TOM  TINSLCY,  President 
Represented  by  Headley-Reed 


Friday,  October  21,  1949 


RADIO  DAILY: 


new  Business 


WEWS,  Cleveland:  Standard 
BrewingCompany — Wrestling,  (DM- 
CHI)  once  weekly,  Saturday  nights, 
ten  minutes  after  end  of  hockey 
game.  Agency:  Gerst  Advertising. 
Pepsi-Cola — Renewal  of  one-minute 
spots,  five  days  a  week,  Mondays 
through  Fridays,  on  "Dinner  Plat- 
ter," for  13  weeks.  Direct  contact. 
Clark  Candy  Bar — One-minute  spots, 
Mondays,  Tuesdays,  Thursdays,  and 
Fridays  from  November  14,  1949 
through  February  10,  1950.  (film 
spots.)  Agency:  Batten,  Barton, 
Durstine  &  Osborn.  Airwick — 20- 
second  spots,  one  time  weekly  on 
Thursdays.  Begins  October  27;  26 
weeks.  Agency:  William  H.  Wein- 
traub,  New  York. 

Penny-Wise  Plastics — 2-time  par- 
ticipation on  "Distaff."  Direct  con- 
tact. Transvision,  Inc. — Participa- 
tion, five  days  a  week,  Mondays 
through  Fridays,  on  "Dinner  Plat- 
ter." Direct  contact.  O'Keefe's  Ale — 
"Mr.  O.K.  Weatherman" — six  times 
weekly,  Mondays  through  Saturdays. 
13  weeks,  beginning  October  31 
through  January  28,  1950.  Agency: 
Armand  Weill,  Buffalo.  Reddi-Wip 
Mfgr.  Co. — participating  spots  on 
"Distaff,"  three  times  weekly,  Tues- 
days, Thursdays  and  Fridays.  13 
weeks.  Agency:  Richard  T.  Brandt. 
Inc. 


WMCA,  New  York:  Krasdale 
Foods,  in  signing  a  52-week  renewal 
of  a  schedule  of  programs  and  spot 
announcements,  will  present  "Wo- 
man's Side  Of  The  News"  with  Betty 
Kay,  8:30  to  8:35  a.m.,  Monday 
through  Friday.  In  addition  to  the 
news  feature,  Krasdale  continues  its 
schedule  of  15  spot  announcements 
weekly.  The  campaign  was  handled 
through  Green-Brodie  with  Dick 
Brahm  acting  for  the  station  in  the 
negotiations. 

Fairmont  Foods  has  begun  a  13- 
week  campaign  of  spot  announce- 
ments promoting  client's  frozen  food 
products.  Doyle,  Dane,  Bernbach, 
Inc.,  placed  this  account  through 
Mort  Fleischl,  WMCA  account  exec- 
utive. Fleischl  also  handled  a  26- 
week  spot  announcement  campaign 
for  Babka  Pastry  Shops,  through  A. 
W.  Lewin  Company.  Geneva  Furni- 
ture Company  will  sponsor  Larry 
Curtis  in  a  new  "Musical  Star  Time" 
session  from  5:45  to  6:00  p.m.,  Sun- 
days. Dickerman  Advertising  Agen- 
cy arranged  this  series. 

Whitehall  Pharmacal  Company 
has  signed  a  22-week  series  of  an- 
nouncements promoting  Guards 
Cold  Tablets.  This  schedule  was 
negotiated  through  The  Biow  Com- 
pany. 

Kirby  Makes  Debut  On  WAPI 

Birmingham,  Ala. — Jim  Kirby  has 
made  his  bow  on  WAPI  and  WAFM 
with  the  "Hayloft  Jamboree,"  a  six- 
day  a  week  program.  Kirby,  who 
has  15  years  of  radio,  stage,  screen 
and  TV  experience,  was  formerly  on 
some  of  the  leading  network  pro- 
grams and  orchestras. 


Chicago  Music-Appreciation 
Being  Underwritten  By  AFM 


(Continued  from  Page  1) 


recitals  will  be  given  at  the  schools 
within  the  next  six  months,  accord- 
ing to  Petrillo's  plan.  A  special  con- 
ductor will  act  as  narrator  and  ex- 
plain the  music  that  will  be  played. 
In  addition  to  the  live  concerts  given 
by  Petrillo's  unemployed  musicians, 
the  musicians  are  also  planning  to 
give  a  series  of  musical  appreciation 
concerts  over  the  Chicago  Board  of 
Education's  FM  station,  WBEZ.  It  is 
not  planned  to  broadcast  these  pro- 
grams over  commercial  AM  stations. 

Frieda  B.  Hennock,  FCC  Commis- 
sioner, who  was  to  have  been  the 
honored  guest  at  the  final  day's 
luncheon  hosted  by  the  NAB's  9th 
District  Association  of  Women 
Broadcasters,  wired  her  regrets  that 
urgent  business  at  the  FCC  hearings 
in  Washington  prevented  her  from 
coming  to  Chicago  for  the  event. 
At  The  Drake  Next  Year 

While  no  definite  date  has  been  set 
for  next  year's  confab,  director 
George  Jennings  told  Radio  Daily 
that  it  is  planned  to  have  the  14th 
annual  School  Broadcast  Conference 
at  the  Drake  Hotel  here  in  Chicago 
next  October. 

Some  1,500  educators  were  present 
at  this  year's  three-day  conference. 

Jennings  also  thanked  Radio  Daily 
for  its  outstanding  coverage  of  the 
conference. 

Robert  K.  Richards,  director  of 
public  relations  and  publications  for 
the  NAB  made  several  proposals  for 
cementing  relations  even  further  be- 
tween commercial  and  educational 
broadcasters.     Richards  suggested 


Nobors  Will  Join  KTHT 
As  Program  Director 

Dallas — Bill  Bennett,  general  man- 
ager of  KTHT  yesterday  announced 
the  appointment  of  Ted  Nabors  as 
new  program  director  of  the 
Houston  MBS  outlet.  Nabors,  for- 
merly program  director  of  KTRH, 
Houston,  comes  to  KTHT  after  fif- 
teen years  on  the  staff  of  the 
Houston  CBS  station.  According  to 
Bennett,  Nabors  will  be  charged 
with  planning  and  emceeing  the  ex- 
panded program  schedules  currently 
planned  when  the  new  studios  will 
go  into  operation. 

The  modern  radio  theater,  with  a 
seating  capacity  of  300,  will  be  used 
to  accent  local  audience  participa- 
tion shows  with  Nabors  at  the  mike. 
Nabors  will  also  inaugurate  a  two- 
hour  participation  show  "Top  of  The 
Morning"  from  7:00  to  9:00  a.m. 
across  the  board. 


King  Returns  To  Radio 

San  Bernardino,  Calif.  —  Austin 
King,  advertising  and  radio  man, 
has  joined  the  sales  staff  of  KITO. 
King  was  formerly  editor  of  the  ra- 
dio trade  magazine  "Rim,"  publicity 
agent  for  Spike  Jones,  Johnny  Rich- 
ards orchestra  and  other  Hollywood 
personalities. 


that  the  NAB  and  educational 
broadcasters  work  together  in  put- 
ting out  a  guide  book  suggesting 
how  educators  can  get  time  for  pub- 
lic service  programs  and  how  best 
to  utilize  that  time. 

Richards  also  proposed  that  some 
method  be  devised  whereby  educa- 
tors and  commercial  broadcasters 
exchange  personnel  so  both  can  get 
a  slant  of  each  other's  problems. 

As  an  example  of  how  the  two 
forces  can  work  together,  SBC  di- 
rector Jennings  pointed  to  the  re- 
cently inaugurated  "Illinois  History 
Series"  in  which  15  downstate 
commercial  stations  who  are  mem- 
bers of  the  Illinois  Broadcasters  As- 
sociation are  each  producing  one  of 
the  programs  in  the  series,  and 
transcribing  it  for  use  by  the  Chi- 
cago Board  of  Education's  station, 
WBEZ. 

In  one  of  the  concluding  talks,  Dr. 
Franklin  Dunham  of  the  U.  S.  Office 
of  Education  proposed  the  formation 
of  an  international  educational  radio 
organization.  He  said  European 
countries,  which  he  visited  recently, 
are  already  in  favor  of  forming  such 
an  organization. 


SOUTHWEST 


B 


USIEST  man  in  Fort  Worth  radio 
is  probably  Fred  Edwards,  KFJZ 
staffer  and  former  western  bit 
player  in  Hollywood.  10:15-10:45 
p.m.  across-the-board  begins  to  be  a 
chore  when  added  to  a  Tuesday  thru 
Friday  schedule  of  his  "Cowboy  Hit 
Parade,"  North  Side  Coliseum 
wrestling  card  on  Mondays  and  the 
"Lone  Star  Jamboree"  on  Saturday 
nights. 

"The  Old  Scotchman's  Score- 
board," on  KLIF,  Dallas,  with  Gor- 
don McLendon  in  the  title  role,  is 
rolling  up  new  records  for  mail  pull 
with  his  latest  gimmick  for  Park 
Cities  Frozen  Food  Company.  Lis- 
teners pit  their  skill  at  predicting 
the  outcome  of  Southwest  Confer- 
ence football  games  and  divide  game 
tickets,  frozen  food  locker  space  and 
merchandise. 

Ray  Conaway,  who  heads  the 
news  department  at  KTHT,  Houston, 
has  just  been  signed  by  Temple 
Lumber  Company,  on  a  Monday 
through  Friday  12:00  noon  news 
period  tagged  "The  Temple  Story." 
Strip  will  feature  local  news  and  in- 
terviews with  local  people  who  are 
prominent  in  the  day's  news.  Cona- 
way has  also  been  bought  three 
times  a  week  on  his  7:30  a.m.  news 
stint  by  Black-Brollier.  Inc. 


ALLEN 

BROWN'S  k 
CORNER 


Allen  Brown  is  new  to  New  York- 
listeners.  A  folksy,  natural  per- 
sonality he  has  an  enviable  record 
in  selling  advertisers'  products. 
For  complete  details  on  ALLEN 
BROWN'S  CORNER  call  the  near- 
est WINS-CROSLEY  sales  office. 


ALLEN  BROWN'S 
8:30-9:00  a.m.  daily. 


CORNER 


i 


r  WINS  ^ 

k    50KW   NEW    YORK  J 


i 


4 


RADIO  DAILY 


Friday.  October  21,  1949 


CHICAGO 


By  HAL  TATE 

JOHN  McCORMICK,  pilot  of 
WBBM's  "Matinee  at  Midnight," 
made  a  recent  personal  appearance 
at  the  Hudson-Ross  radio  stores 
from  2:30  to  4:30  p.m.  He  is  hoping 
for  a  quick  recovery  from  the  kink 
in  his  arm — caused  by  the  two  rigor- 
ous hours  of  hand-shaking  and  auto- 
graph-scribbling! 

Tatham-Laird  has  a  new  time 
buyer  in  Paul  Schlesinger,  formerly 
sales  service  manager  at  WBBM 
for  the  past  two  and  a  half  years. 

As  a  result  of  the  recent  Polio 
Marathon  broadcast  over  WCFL's 
new  all-night  show  emceed  by 
Marty  Hogan,  $25,000  will  be  turned 
over  to  the  National  Foundation 
for  Infantile  Paralysis.  All  "big- 
name"  stars  in  Chicago  participated 
in  the  program. 

WCFL's  bid  for  the  all-night  audi- 
ence has  been  labelled  "The  Outer 
Drive."  Don  McCarty,  formerly  af- 
filiated with  WBOW,  Terre  Haute, 
Indiana,  is  the  "traffic  commissioner" 
from  midnight  through  6:00  a.m. 

Rush  Hughes  is  dickering  for  a 
few  TV  shows  to  originate  in  neigh- 
boring key  cities. 

Congratulations  to  t  WIND  disc 
jockey  Eddie  Hubbard  on  the  birth 
of  a  daughter,  Laura  Jacqueline.  Al- 
though Eddie  is  one  of  Chesterfield's 
top  salesmen,  the  occasion  definitely 
calls  for  a  cigar!  Mrs.  Hubbard  was 
formerly  with  Mercury  Records. 

The  number  of  television  receiv- 
ers installed  and  in  use  in  the  Chi- 
cago area  (50  mile  radius)  as  of 
August  31,  1949  is  185,275;  this  figure 
is  based  on  the  totals  reported  by 
manufacturers  and  distributors,  and 
was  announced  by  the  Electric  As- 
sociation of  Chicago. 

Jack  Thoma,  Wayne  King  press 
agent,  taking  bows  for  the  recent 
article  in  "Time"  Magazine  about 
the  "Waltz  King."  And  it  didn't  hurt 
in  publicizing  Wayne's  new  TV 
weekly  show  over  NBC  for  Standard 
Oil  Co. 

Clipp  Sees  TV  Income 
Topping  AM  Gross  By  '51 

(Continued  from  Page  1) 

will  have  taken  the  lead  as  an  in- 
come factor  in  spite  of  radio's  con- 
tinued greater  circulation."  He  ad- 
ded, however,  that  the  amortization 
of  television's  high  costs  will  be 
a  long-term  project,  and  that  much 
of  the  TV  revenue  will  go  toward 
further  video  development. 

WFIL-TV  currently  lists  101  spon- 
sors; the  station  had  a  total  of  eight 
advertisers  during  its  first  week 
on  the  air  in  September,  1947.  Since 
that  time,  the  station  has  stepped 
up  its  program  schedule  from  23  V2 
hours  to  42  hours  weekly.  On  Nov. 
15  the  evening  hourly  rate  will  be 
increased  from  $550  to  $700,  and  the 
cost  of  a  spot  announcement  from 
$70  to  $100.  Clipp  foresees  a  basic 
evening  hourly  rate  of  $2000  for 
WFIL-TV  in  "two  or  three  years." 


Mainly  About  Manhattan.  .  .  ! 

•  •  •  IT  SEZ  HERE:  Several  midwestern  stations  have  begun 
to  cut  down  on  their  disc  jockey  staiis.  .  .  .  Mary  Pickiord  has  rejected 
a  iabulous  oiier  to  co-star  with  her  hubby.  Buddy  Rogers,  in  a  new 
type  of  Mr.  &  Missus  airer.  .  .  .  International  Boxing  Club  reconsidering 
its  ban  on  TV  with  idea  of  selling  telecasts  for  direct  screening  to 
theaters.  .  .  .  Bob  Crosby,  signed  as  a  regular  on  the  Pet  Milk  show, 
will  shift  his  family  east.  .  .  .  Todd  Russell,  meanwhile,  is  setting  up 
house  in  Los  Angeles  where  he's  lined  up  several  shows.  .  .  .  Rob't 
Montgomery  being  paged  for  his  own  comment  column  by  one  of  the 
syndicates.  .  .  .  Nate  Blumberg,  U.A.  prexy,  huddling  with  realtor 
Walter  Shirley  on  establishing  Eastern  U.A.  studios  at  Mastic  Acres. 
L.  I.  .  .  .  Fran  Warren  signed  for  the  Henry  Morgan  show  starting  Nov. 
4th.  .  .  .  Cathy  Mastice  being  screen-tested  by  Metro.  .  .  .  Leonard 
Hole,  who  recently  resigned  as  director  of  operations  at  DuMont.  off 
for  a  month's  vacation  in  Cuba  and  Jamaica.  .  .  .  Guy  Lebow,  who's 
shown  tremendous  strides  as  a  sportscaster  lately,  negotiating  with 
MGM  for  a  3-a-week  sports  radio  quiz  .  .  .  Carl  King  up  for  the  emcee 
role  in  a  video  moppet  show,  which  should  be  right  up  his  alley.  (Or 
should  we  say  right  up  King's  row?)  .  .  .  Johnny  Thompson  sez  he 
knows  a  guy  whose  wife  is  a  born  radio  star.  Whenever  he  stays  out 
late,  she  starts  asking  him  Twenty  Questions. 

ft      ft      ft  ft 

•  •  •  OUR  OWN  PERSONAL  QUIZ  (with  no  reward  for 
answers) :  Editorial  staffers  on  what  local  sheet  are  being  given 
vacations  without  pay  which  may  be  the  beginning  of  the  end? 
...  Is  Ed  Kobak  gonna  tie  up  with  one  of  the  bigger  radio  reps? 
.  .  .  NBC  going  in  for  ad  copy  on  laxatives?  .  .  .  Is  Paul  Kesten 
aiding  CBS  in  its  color  TV  presentation? 

ft        ft        ft  ft 

•  •  •  Most  touching  video  bit  we've  caught  in  a  long  while 
was  Bill  Robinson's  "adopting"  of  a  young  orphan  lad  who  danced  his 
way  to  the  voters'  choice  on  Ted  Mack's  Amateur  Hour  the  other  night. 
The  lad,  who  ironically  enough  comes  from  Robinson's  own  home  town, 
had  idolized  Bill  all  his  life  and  Mack  had  arranged  for  Bill  to  appear 
on  the  show  and  meet  him.  The  kid,  thrilled  beyond  words  at  meeting 
his  idol  in  the  flesh,  broke  out  in  tears  and  Robinson  himself  wasn't 
exactly  dry-eyed  at  the  display  of  worship.  Bill  gave  him  some  solid 
advise  on  how  to  continue  on  his  career  and  wound  up  by  getting  him 
set  with  Paramount  Pictures  and  promising  him  to  guide  him  on  the  way. 

ft         ft         ft  ft 

•  •  •  SHORT  STORY:  In  1935  Robert  L.  Welch  was  pro- 
ducer-director of  the  Kate  Smith  show.  He  hired  a  gal  named 
Dorothy  Kirsten  (then  an  opera  student)  to  sing  in  the  chorus. 
Now  Bob  has  hired  her  once  more  to  play  opposite  Bing  Crosby 
in  "Mr.  Music"  which  he's  producing  for  Paramount. 

ft       ft       ft  ft 

•  •  •  The  Protestant  Radio  Commission's  series.  "Some  One 
You  Know,"  on  ABC,  has  drawn  rave  notices  from  the  critics — rare  for 
a  religious  show.  Especially  appealing  is  Morris  Mamorsky's  musical 
contribution  to  the  show.  Latter  is  making  a  rep  for  himself  in  radio- 
religious  circles  because  in  addition  to  his  work  on  this  series  he  also 
writes  the  music  and  conducts  "Eternal  Light." 

ft        ft        ft  ft 

•  •  •  AROUND  TOWN:  Roberta  Quinlan  moves  into  the 
star  spot  on  the  Mohawk  TV  series  Dec.  12th  when  Morton 
Downey  departs  the  show.  .  .  .  "Mr.  &  Mrs.  North,"  the  radio 
series,  is  one  of  the  better  Mystery  and  Mrs.  programs.  .  .  . 
Harvey  Stone  sez  a  lotta  comics  think  that  when  color  TV  comes 
along  it'll  permit  blue  material. 


AGENCIES 


ALICE  ROSS,  formerly  in  the 
media  departments  of  the  Law- 
rence C.  Gumbinner  and  Franklin 
Bruck  advertising  agencies,  has 
been  appointed  time  and  space  buyer 
for  the  New  York  office  of  The 
Joseph  Katz  Company. 


DON  WEILL,  formerly  account 
executive  with  Grant  &  Wadsworth, 
Inc.,  and  previously  advertising  and 
sales  promotion  manager  of  Clairol, 
Inc.,  has  joined  Benton  &  Bowles  as 
a  member  of  The  Procter  &  Gamble 
drug  division  account  group. 


ANDERSON,  DAVIS  &  PLATTE 
announce  that  Jane  Scriven  has 
joined  the  agency  as  executive  in 
the  public  relations  department. 
Miss  Scriven,  whose  home  was  ori- 
ginally in  Chicago,  has  an  extensive 
home  -  furnishings  background.  In 
New  York  she  was  with  Macy's  and 
Lord  &  Taylor,  and  most  recently 
an  associate  editor  of  Home  Furnish- 
ing Trends  for  the  J.  M.  Biow  Co. 


NORMAN  KNIGHT  has  resigned 
as  eastern  station  relations  manager 
of  Mutual  Broadcasting  System  to 
become  vice-president  in  charge  of 
advertising  of  Sponsor  Publications 
Inc.,  New  York.  Prior  to  his  affilia- 
tion with  Mutual  Knight  was  gen- 
eral manager  of  WAJR,  Morgan- 
town,  West  Va. 


October  21 
Tommy  Riggs     Richard  Nicholls 
Louis  Sobol  Frances  Scully 

lack  Holden  lack  McElnoy 

Richard  F.  Goggin 
Joe  Kaselow 

October  22 
Powell  Clark  Noel  Mills 

Frank  Danzig       Parker  Fennelly 
Roger  De  Koven       Allen  Stuart 
Charles  A.  Nobles 

October  23 
Frederic  A.  Willis        Ford  Bond 
Charlie  Capps         Colleen  Ward 
Lucy  Monroe      Margaret  Speaks 
Martha  Rountree 

October  24 
Regina  Schuebel     Elinor  Sherry 
Russell  Willis         Paul  Lindsay 
Radie  Harris  Louise  King 

October  25 
Wallace  Butterworth     Dan  Landt 
Vera  Barton  Fanny  Brice 

Richard  Gordon         Anne  Dall 

October  26 
Estelle  Brenner  Pat  Barnes 

Charlie  Barnet  Raymond  Caddell 

October  27 
Jack  Kilmartin  Bob  Becker 

Kathryn  Cravens       Jack  Carson 
Mignon  Schrieber 


*     This  is  how  Chic  Young,  the  cartoonist,  makes  a  first  rough  sketch  for  the  famous  strip. 


jcmu   'Cite  |)/h/PAL 


Then  when  each  panel  in  a  strip  meets  his  approval,  he  makes  a  careful  pencil  rendering  as  above. 


JOIN  THE  PAYROLL  SAVIN6S 
PLAN  AND  WE'LL  6ET 
FOR  EVERy &3.o?  IN  JUST 
TEN  YEARS.1 


After  this,  the  pencil  rendering  is  carefully  inked  in,  as  you  see  here. 


STEP  BY  STEP.  .  . 

that's  the  way  it's  done  successfully! 


A you  can  see,  Chic  Young,  who  draws  the 
popular  "Blondie"  comic  strip,  goes  through 
many  steps  to  arrive  at  a  finished  cartoon. 

And,  cartoonist  Chic  Young,  together  with 
millions  of  other  smart  Americans,  will  tell  you 
that  the  step- by- step  method  is  the  easiest, 
surest  way  of  doing  anything  worth  while. 

Particularly,  saving  money. 

One  of  the  easiest  and  surest  ways  to  set 


aside  any  worth  while  amount  of  money  is  to 
buy  United  States  Savings  Bonds  the  step-by- 
step  method — 

So  set  aside  a  regular  amount  week  after  week, 
month  after  month,  year  after  year.  Then  in  10 
short  years  you  will  have  a  mighty  nice  nest  egg 
tucked  away. 

Get  started  now.  Get  your  Bonds  through  Pay- 
roll Savings  or  at  your  bank  or  post  office. 


AUTOMATIC  SAVING  IS  SURE  SAVING -U.  S.  SAVINGS  BONDS 


® 


THIS  SPACE  CONTRIBUTED  BY  RADIO  DAILY 


RADIO  DAILY: 


Friday,  October  21.  1949 


: 


Heavy  Registration 
For  NAB  Meeting 


(Continued  from  Page  1) 

director  of  reasearch;  Ralph  W. 
Hardy,  head  of  the  radio  division; 
G.  Emerson  Markham,  TV  director 
'and  Charles  H.  Tower.  Robert  Rich- 
ards, director  of  public  relations, 
is  also  expected  to  attend  the  re- 
gional confab. 

Allied  Executives  To  Attend 
The  Third  district  meeting  will 
attract  representatives  from  many 
organizations  allied  with  the  in- 
dustry. Among  those  expected  to 
attend  are:  Madison  Amor,  RCA 
Recorded  Program  Services,  New 
York;  J.  Frank  Beatty,  Broadcast- 
ing, Washington,  D.  C;  Paul  M. 
Breining,  Associated  Press,  Harris- 
burg,  Pa.;  Prank  Burke,  Radio 
Daily,  New  York;  E.  J.  Fitzsimmons, 
Weed  &  Company,  New  York,  N.  Y.; 
James  M.  Flenniken,  Sales  Rep.. 
Capitol  Records,  Inc.,  Transcription 
Division,  Hollywood,  Calif.;  Kolin 
Hager,  Sesac,  Inc.,  New  York,  N.  Y.; 
Mrs.  &  Mrs.  Sydney  Kaye,  Broad- 
cast Music,  Inc.,  New  York,  N.  Y.; 
Marvin  Kirsch,  Radio  Daily,  New 
York;  E.  B.  Lyford,  National  Broad- 
casting Co.,  New  York,  N.  Y.;  I.  Mat- 
taway,  Pres.,  Radio  Television  Pub- 
licity, Inc.,  Chicago,  111.;  Robert 
D.  C.  Meeker,  Robert  Meeker  Asso- 
ciates, Inc.,  New  York,  N.  Y.;  Mr. 
&  Mrs.  John  J.  O'Connell,  Associ- 
ated Program  Services,  New  York; 
Linwood  Pattee,  Broadcast  Music, 
Inc.,  New  York,  N.  Y;  A.  B.  Sam- 
brook,  World  Broadcasting  System, 
Inc.,  New  York,  N.  Y.;  Joseph  H. 
Snyder  &  Mrs.  Snyder,  Associated 
Press,  Philadelphia,  Pa.;  Pierre 
Weis,  Lang  -  Worth  Feature  Pro- 
grams, Inc.,  New  York,  and  David 
R.  William,  Standard  Radio  Tran- 
scriptions Services,  Inc.,  New  York. 

Broadcastee  Reservations  Listed 

The  broadcaster  reservations  fol- 
low: Leonard  Kapner,  W  C  A  E  , 
Pittsburgh,  Pa.;  Ewing  S.  Hawkins. 
WILM,  Wilmington,  Del.;  Mrs.  Ale- 
thea  J.  Mattorn,  Manager  WMAJ, 
State  College,  Pa.;  W.  J.  Thomas, 
station  manager,  WCPA;  W.  K. 
Ulerich,  general  manager,  WOPA  & 
WMAJ,  Clearfield,  Pa.;  Mr.  &  Mrs. 
Frank  R.  Smith,  WBVP,  Inc.,  Beaver 
Falls,  Pa.;  George  E.  Joy,  WRAK, 
Inc.,  Williamsport,  Pa.;  L.  Waters 
Milbourne,  manager,  WCAO,  Balti- 
more, Md.;  Robert  M.  Richmond, 
Asst.  Mgr.,  WCAO,  Baltimore,  Md.; 
Ames  L.  Harper,  WACB,  Kittanning, 
Pa.;  Wm.  J.  McKibben,  WACB, 
Kittanning,  Pa.;  A.  David  Potter, 
Jr.,  WNAE.  Warren,  Pa.;  L.  W.  Will- 
iams, WNOW,  York,  Pa.,  H.  E. 
Dougherty,  WNOW,  York,  Pa.;  John 
O.  Border,  WNOW,  York,  Pa.;  Mur- 
ray Goldsborough,  WNOW,  York, 
Pa.;  Benedict  Gimbel,  Jr.,  WIP, 
Philadelphia,  Pa.;  Louis  H.  Murray, 
WPAM,  &  WPAM-FM,  Pottsville, 
Pa.;  Lester  Etter,  WLBR,  Lebanon, 
Pa.;  Philip  J.  Reilly,  WLBR,  Leba- 
non, Pa.;  Julian  F.  Skinnell,  WLBR, 
Lebanon,  Pa. 

Also  James  M.  Murray,  KQV, 
Pittsburgh,  Pa.;  Clifford  M.  Chafey, 
WEEU,  Reading,  Pa.;   K.  Richard 


More  than  a  year  of  continuous  negotiations  between  the  TV  net- 
works and  Ascap  was  climaxed  this  week  when  a  five-year  contract 
covering  TV  use  of  Ascap  music  was  signed  in  New  York.  Signers  of 
the  pact  were  (I.  to  r.):  Fred  Ahlert,  Ascap  prexy;  Mark  Woods, 
president  of  ABC;  Lawrence  Lowman,  CBS  vice-president,  and 
Charles  R.  Denny,  executive  veepee  of  NBC. 


Creits,  WEEU,  Reading,  Pa.;  C.  G. 
Moss,  WLTR,  Bloomsburg,  Pa.; 
John  S.  Booth,  WCHA,  Chambers- 
burg,  Pa.;  Mr.  &  Mrs.  Robert  R. 
Eyerly,  WGNR,  Bloomsburg,  Pa.; 
Mr.  &  Mrs.  Ed  Darlington,  WCNR, 
Bloomsburg,  Pa.;  Mr.  &  Mrs.  Joseph 
M.  Cleary,  WESB-FM,  Bradford, 
Pa.;  John  P.  Foster,  WJAC,  Inc., 
Johnstown,  Pa.;  John  F.  Hanssen, 
WCRO,  Johnstown,  Pa.;  Thomas  G. 
Tinsley,  Jr.,  WITH,  Baltimore,  Md.; 
Victor  C.  Ddehm,  WAZL,  Hazleton, 
Pa.;  Thomas  Tito,  WAZL,  Hazleton, 
Pa.;  Kathryn  E.  Kabler,  WAZL, 
Hazleton,  Pa.;  Frank  S.  Blair,  WSCR, 
Scranton,  Pa.;  Judge  M.  J.  Eagen, 
WSCR,  Scranton,  Pa.;  G.  Otis  Ra- 
walt,  WSCR  Scranton,  Pa.;  Miss 
Dolly  Banks,  WHAT,  Philadelphia, 
Pa.;  &  WINX,  Washington,  D.  C; 
William  Banks,  WHAT,  Philadel- 
phia, Pa.,  &  WINX,  Washington, 
D.  C;  Mrs.  M.  E.  Magargee,  WGBI, 
Scranton,  Pa.;  Miss  Grace  MacKen- 
zie,  WGBI,  Scranton,  Pa.;  Mr.  & 
Mrs.  George  D.  Coleman,  WGBI, 
Scranton,  Pa. 

Also  Jack  Nedell,  WGBI,  Scran- 
ton, Pa.;  David  M.  Baltimore,  WBRE, 
Wilkes-Barre,  Pa.;  Louis  G.  Balti- 
more, WBRE,  Wilkes-Barre,  Pa.; 
Walter  J.  Rothensies,  WSBA,  York, 
Pa.;  Robert  R.  Nelson,  WARD, 
Johnstown,  Pa.;  Joseph  E.  Cava- 
naugh,  WARD,  Johnstown,  Pa.; 
Leroy  Strine,  WORK,  York  Pa.; 
Clare   Miller,   WORK,   York,  Pa.; 


Muzak  To  Pipe  Perfumers 
Music  For  Corday,  Inc. 

The  Muzak  Corp.  has  announced 
plans  for  a  nationwide  promotional 
tieup  with  Parfums  Corday,  Inc.,  the 
first  in  a  series  of  joint  promotions. 

Nub  of  the  deal  is  the  Corday 
perfume  called  "Zigane,"  (gypsy), 
around  which  composer  Harry 
Revel  wrote  a  melody  which  has 
been  recorded  for  Muzak  by  Glenn 
Osser.  "Zigane"  will  be  featured  on 
the  night  of  Nov.  3  on  Muzak's  din- 
ner music  program  piped  into  thou- 
sands of  restaurants  and  hotels  in 
the  U.  S.,  Canada,  Mexico,  Hawaii, 
and  Puerto  Rico. 


Harold  Miller,  WGAL  &  WGAL-TV, 
Lancaster,  Pa.;  James  Appell, 
WGAL,  Lancaster,  Pa.;  J.  E.  Math- 
iot,  WGAL  &  WGAL-TV,  Lancaster, 
Pa.;  J.  Robert  Gulick,  WGAL,  & 
WGAL-TV,  Lancaster,  Pa.;  Walter 
O.  Miller,  WGAL-TV,  Lancaster, 
Pa.;  J.  Gorman  Walsh,  WDEL  & 
WDEL-TV,  Wilmington;  Elwood  C. 
Anderson,  WEST,  Easton,  Pa.;  Ray- 
mond. A.  Gaul,  WRAW,  Reading; 
Irvin  Howett,  WRAW,  Reading,  Pa.; 
David  J.  Bennett,  WKBO,  Harris- 
burg,  Pa.;  Mr.  &  Mrs.  Clair  R.  Mc- 
Collough,  WGAL,  &  WGAL  -  TV, 
Lancaster,  Pa.;  Charles  R.  Petrie, 
WHWL,  Nanticoke,  Pa.;  Milton 
Laughlin,  WHWL,  Nanticoke,  Pa. 


Int'l  Tele-Film  Web 
Envisioned  At  REC 


(Continued  from  Page  1) 

writer  and  head  of  special  projects 
in  the  United  Nations  radio  division; 
Pierre  Crenesse,  North  American 
director  of  the  French  Broadcasting 
System;  Thomas  Flanagan,  manag- 
ing director,  National  Association 
of  Radio  Station  Representatives, 
and  Richard  W.  Hubbell,  consultant 
and  producer. 

Keynote  of  the  discussion  was  set 
forth  by  Hubbell,  who  read  a  cable 
from  William  Moffat,  managing  di- 
rector of  Associated  British-Pathe, 
who  said  that  the  British  film  indus- 
try is  going  ahead  with  plans  to  pro- 
duce pictures  expressly  for  U.  S., 
video  stations.  Moffat  said  that 
the  recent  devaluation  of  the  pound 
would  make  such  production  avail- 
able at  a  lower  price  and  would, 
in  turn,  bring  sorely  needed  dollars 
into  England. 

Calls  Idea  "Challenging" 

Corwin  said  that  the  idea  of  ex- 
changing cultural  values  through 
TV  films  is  "challenging"  and  added 
that  the  UN  "will  be  glad  to  offer 
its  help"  in  the  project. 

Reporting  on  TV  development  in 
Europe,  Corwin  said  that  there  are 
two  stations  in  the  USSR,  one  in 
Moscow  and  one  in  southern  Russia. 
Number  of  receivers  there,  he  said, 
is  estimated  at  50,000. 

In  England,  he  said,  there  are  two 
stations  operating  and  a  third  under 
construction,  with  50,000  sets  in  cir- 
culation. France  has  one  outlet  on 
the  air  in  Paris  and  others  on  the 
way  in  Lisle  and  Lyon,  with  re- 
ceivers numbering  6,000.  Stations  are 
under  construction,  he  added,  in 
Holland  and  Czechoslovakia. 

Crenesse  said  that  the  advanced 
development  of  tele  in  this  country 
opens  an  entire  new  market  for  the 
French  film  industry  and  should 
prove  a  helpful  adjunct  to  EGA  aid. 
A  goodwill  TV  network  on  film,  he 
added,  would  be  a  "great  step 
toward  international  cooperation." 

The  French  broadcaster  explained 
that  RDF  had  held  up  full  exploita- 
tion of  video  until  its  819-line  screen 
was  perfected.  This  was  done,  he 
said,  because  the  Government  did 
not  want  to  necessitate  the  use  of 
converters  and  that  the  819-line 
system  permits  full  color  pictures 
on  both  medium  and  large  size 
screens. 


Metallurgy 

Carl  Haverlin,  president  of 
BMI  and  president  of  REC  last 
year,  received  a  silver  lifetime 
membership  card  in  REC  from 
prexy  John  Karol  at  yesterday's 
meeting.  In  accepting,  Haverlin 
pointed  out  that  now  he  is 
working  for  the  Radio  Pio- 
neers, and  asked  the  founder  of 
that  zroup,  H.  V.  Kaltenborn, 
if  he  could  accept  the  REC 
card.  Kaltenborn  rose  to  say 
that  it  was  alright,  and  that  the 
Pioneers  would  present  Haver- 
lin with  a  gold  card. 


Section  of  RADIO  DAILY,  Friday.  October  21,  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


PHILCO  AND  DuMONT  AIDING  C.T.I. 


TELE  TOPICS 


/"\NCE  AGAIN  we  doff  our  lid  to  ABC 

for  giving  a  top-notch  writer  a  free 
hand  in  building  a  TV  series — a  step  which 
the  other  webs  seem  reluctant  to  take. 
Several  months  ago  it  was  Wyllis  Cooper's 
exciting  "Volume  1,  Numbers  1-6,"  and 
now  Arch  Oboler  has  come  along  with  his 
Comedy  Theater.  We  think  Cooper's  se- 
ries made  several  important  contributions 
to  the  maturity  of  TV  drama;  we  hope  he'll 
return  very  soon.  After  seeing  one  of 
Oboler's  initial  efforts  Tuesday  nite,  we 
feel  that  he  too  is  a  man  the  medium 
sorely  needs.  .  .  .  "Love,  Love,  Love"  was 
the  title  of  the  Oboler  play  this  week. 
Beginning  with  a  lecture  by  an  elderly 
professor  on  the  various  definitions  of  love, 
program  showed  the  day-dreamed  inter- 
pretations of  these  varied  meanings  by 
several  students.  There  were  six  such 
sequences;  one  was  hilarious,  one  was  very 
funny,  one  was  funny  and  the  other  three 
continued  the  descending  progression. 
Oboler  was  at  his  best  when  writing  about 
Hollywood  and  its  people,  the  funniest  se- 
quence being  an  excellent  broad  satire  on 
a  movie  love  scene.  The  honeymoon  of  two 
movie  stars  was  next  best,  we  thought, 
followed  by  a  Tin  Pan  Alley  interpretation, 
sung  by  Benny  Rubin.  ...  An  MCA  pack- 
age, program  originates  in  Los  Angeles  and 
is  seen  here  on  recording,  quality  of  which 
is  as  bad  as  all  the  other  off-the-tube 
footage.  • 

THE  FOLLOWING  LETTER  was  re- 
'  ceived  yesterday  from  John  V.  L. 
Hogan,  and  we  are  printing  it  here  to  ob- 
tain the  reaction  of  the  rest  of  our  read- 
ers to  Mr.  Hogan's  suggestion.  "I  note  in 
your  column,  and  elsewhere  in  RADIO 
DAILY,"  he  writes,  "an  increasing  ten- 
dency to  contrast  'Video'  (or  TV)  against 
'Radio'  (meaning  AM  or  FM  sound  radio). 
Remembering  your  efforts  to  find  a  good 
name  for  sound-on-film  recordings  of  TV 
programs,  I  think  you  might  be  interested 
in  straightening  out  the  confusion  that 
such  use  of  the  terms  'Video'  and  'Radio' 
is  bound  to  cause.  Television  is  radio,  just 
as  much  as  AM  or  FM  is;  without  radio 
transmission  of  sound  and  pictures,  we 
could  not  have  TV.  If  you  want  a  different 
word  for  AM-FM  sound  alone,  and  a  term 
to  contrast  against  'Video,'  why  not  adopt 
the  good  old  word,  'Audio?" 

• 

A  LTHOUGH  BUICK  IS  CANCELLING 
■**  the  Olsen  b  Johnson  show  after  next 
week's  airer,  it  still  is  committed  for  the 
time  on  NBC  but  is  trying  to  get  out  of 
it.  .  .  .  Faye  Emerson  begins  a  chatter  and 
interview  show  on  WCBS-TV  Monday  nite 
for  Ansonia,  in  the  seg  Diana  Barrymore 
was  supposed  to  have  started  last  week. 
.  .  .  Leonard  Hole,  formerly  with  DuMont 
and  CBS,  departed  this  week  for  a  vaca- 
tion in  Cuba  and  Jamaica  and  will  an- 
nounce his  future  plans  when  he  returns 
in  three  or  four  weeks. 


Short-Neck  16  Tube 
Developed  By  RCA 


Harrison,  N.  J. — New  16"  metal 
picture  tube  five  and  one  half  inches 
shorter  than  present  kinescopes  for 
16  inch  sets  was  announced  yester- 
day by  the  tube  department  of  RCA. 

The  new  kinescope,  which  will  for 
the  first  time  utilize  an  RCA  "filter- 
glass,"  face  plate  for  greater  picture 
contrast,  is  expected  to  make  possi- 
ble more  compact  chassis  and  more 
flexible  cabinet  design  in  receivers 
that  will  be  available  next  year.  The 
new  tube  designated  the  RCA- 
16GP4,  will  be  supplied  in  limited 
quantities  to  makers  of  receivers  in 
December.  Appreciable  quantities 
will  be  available  early  next  year, 
company  officials  revealed. 

The  new  tube,  is  17  and  1/8  inches 
long,  which  compares  to  22  V2  inches 
of  the  present  16-inch  tube  and  18 
inches  of  the  widely  used  10-inch 
utbe. 


American  Oil  To  Sponsor 
Navy-Notre  Dame  On  CBS 

The  American  Oil  Company,  Bal- 
timore, will  sponsor  CBS  coverage 
of  the  Navy-Notre  Dame  game  from 
Babe  Ruth  Memorial  Stadium,  Bal- 
timore, Saturday.  Red  Barber  will 
broadcast  the  play-by-play  commen- 
tary. 

Agency  is  The  Joseph  Katz  Com- 
pany. 

Game  will  be  carried  over  stations 
in  New  York,  Philadelphia,  Balti- 
more, Washington,  D.  C,  Boston, 
Cleveland  and  Erie,  Pa. 


Rogers  Seg  Held  Up 
By  Dearth  Of  Talent 

A  severe  shortage  of  variety  acts 
that  have  not  been  worn  out  in  the 
public  eye  through  too  many  ap- 
pearances on  TV,  has  pushed  back 
the  opening  of  the  "Buddy  Rogers 
Showcase"  stanza  on  ABC  two 
months,  Mai  Boyd,  producer  of  the 
show,  reported  yesterday.  Originally 
scheduled  to  debut  Nov.  2,  show  will 
not  go  on  the  air  until  Jan.  4,  Boyd 
said. 

Decision  to  postpone  the  preem 
was  made  yesterday,  Boyd  said,  at 
a  meeting  between  Rogers,  Bud 
Barry,  ABC  programming  veepee, 
and  himself,  after  three  weeks  of 
auditions  had  failed  to  unearth 
enough  acts  to  fill  one  show.  More 
than  50  acts  were  seen,  Boyd  said, 
adding  that  three  installments  had 
to  be  lined  up  before  the  kickoff. 

Most  of  the  more  than  50  acts  seen, 
he  said,  had  been  seen  several  times 
on  network  shows  using  the  same 
routine. 

On  weekends.  Boyd  said,  he  and 
Rogers  will  travel  to  cities  on  the 
Eastern  seaboard  in  search  of  talent, 
with  Philadelphia,  Baltimore,  Wash- 
ington, Boston  and  Providence 
among  the  first  stops. 

Rogers,  however,  will  continue  his 
across-the-board  AM  stanza.  "Pick 
A  Date"  on  ABC. 


Arthur  Knight  Named 

Arthur  Knight  has  been  appointed 
chairman  of  the  film,  television  and 
radio  department  of  the  Dramatic 
Workshop  and  Technical  Institute 
at  the  President  Theater,  New  York. 


RCA  Asks  FCC  To  Postpone 
Tests  Of  Color -TV  Systems 


(Continued 

ready  for  demonstration  and  the 
prospect  that  CTT  might  be  able  to 
participate  in  comparative  tests  here 
were  all  advanced  as  reasons.  RCA 
officials  said  the  cross-examination 
slated  for  December,  need  not  be 
held  off. 

The  petition  said: 

"The  only  purpose  of  demonstra- 
tions, comparative  or  otherwise,  is 
to  demonstrate  to  the  Commission 
the  principles  and  operating  charc- 
teristics  of  the  color  television  sys- 
tems which  have  been  proposed.  If 
a  comparative  demonstration  is  to 
be  held  and  is  to  accomplish  its 
purpose,  the  demonstration  must  be 


from  Page  1) 

■made  with  apparatus  which  will 
fairly  reflect  the  principles  and 
operating  characteristics  of  the  vari- 
ous systems,  must  provide  an  op- 
portunity for  the  parties  to  demon- 
strate their  systems  with  compara- 
ble types  of  receivers  and  must  pro- 
vide an  opportunity  for  all  pro- 
ponents of  color  television  systems 
to  demonstrate  their  systems  simul- 
taneously. Unless  these  basic  re- 
quirements are  met,  no  useful  pur- 
pose will  have  been  served.  To 
conduct  comparative  demonstrations 
on  any  other  basis  would  not  pro- 
vide a  fair  hearing  to  the  parties 
concerned." 


iVoti?  Co-Operating 
On  Direct-View 
Color  Tubes 


Washington  Bureau  of  RADIO  DAI  I  A' 

Washington — The  FCC  yesterday 
was  told  that  both  DuMont  and 
Philco  are  co-operating  with  Color 
Television,  Inc.,  on  problems  of  cir- 
cuit design  and  development  of 
direct-view  color  tubes.  The  dis- 
closure came  from  Samuel  Burrows 
Smith,  CTI  attorney,  in  response  to 
a  question  from  Commissioner  Rob- 
ert F.  Jones  concerning  the  extent 
of  outside  aid  CTT  has  sought. 

RMA  attorney  Edward  Wheeler 
appeared  to  confirm  the  CTI  state- 
ment. He  said  two  RMA  members 
"have  gone  to  CTI  to  help  them 
build  a  direct  view  tube." 

Possibility  that  a  tube  might  be 
ready  for  the  CTT  demonstration  to 
the  FCC  late  next  month  was  voiced 
this  week  by  Dr.  George  Sleeper, 
inventor  of  the  CTI  system. 

Smith  said,  "our  tube  expert  is 
here  from  San  Francisco  to  confer 
with  the  DuMont  people.  Two  of 
Philco's  experts  will  be  in  San 
Francisco  Monday  to  confer  with 
our  people."  DuMont  plans  to  build 
20  direct-view  color  tubes  from 
samples  submitted  by  CTT,  a  spokes- 
man said — but  it  is  not  at  all  certain 
that  any  of  these  will  be  ready  next 
month. 

Jones  again  sought  to  get  CTT  to 
bring  its  equipment  here,  but  the 
company  spokesmen  maintained 
their  position  that  it  was  not  phys- 
ically possible  to  do  so. 

Earlier  Col.  D.  K.  Lippincott,  for 
CTI,  had  declared  that  the  problem 
of  flicker  is  still  not  solved  in  TV, 
and  the  objective  now  is  to  make  the 
best  compromise  between  flicker 
and  color.  Said  he,  "We  are  fighting 
the  battle  between  color  resolutions 
and  flicker  in  all  these  proposed 
systems.  If  you  are  going  to  elimi- 
nate flicker,  you've  got  so  far  away 
you  can't  see  the  pictures  at  all." 

Lippincott  is  expected  to  conclude 
his  testimony  Monday,  although  he 
may  have  to  be  in  San  Francisco. 
If  he  is  not  on  hand,  consulting 
engineer  Frank  H.  Mcintosh  will  be 
heard  for  CTI. 


Capehart  Sales  Up 

Dollar  volume  sales  of  the  1950 
line  of  Capehart  TV  receivers  were 
up  314  per  cent  during  September, 
compared  with  the  same  month  a 
year  ago,  it  has  been  announced  by 
Capehart  -  Farnsworth  Corporation, 
Fort  Wayne,  a  subsidiary  of  Inter- 
national Telephone  and  Telegraph 
Corporation.  Demand  for  the  new 
line  continues  unabated,  the  firm 
said. 


Section  of  RADIO  DAILY,  Friday,  October  21.  1949 


New  RCA  Turntable 
Set  For  Audio  Fair 


A  new  type  studio  turntable  to  ac- 
commodate the  RCA  Victor  45-rpm 
records  as  well  as  standard  33  1/3 
and  78-rpm  records  will  be  demon- 
strated by  RCA  at  the  first  annual 
United  States  Audio  Fair,  being  held 
in  conjunction  with  the  Audio  En- 
gineering Society's  initial  annual 
convention  at  the  Hotel  New  Yorker 
in  New  York,  for  three  days,  from 
October  27  to  29. 

The  turntable,  a  new  version  of 
the  RCA  "70-D"  studio  turntable 
will  be  shown  linked  with  a  new 
amplifier  and  LC-1A  duo-cone  loud- 
speaker. 


Improved  Polaroid  Filter 

An  improved  TV  filter,  the  new 
DeLuxe  Polaroid  Television  Filter 
with  the  exclusive  "glare-lock"  fea- 
ture, which  eliminates  all  direct  and 
indirect  glare  from  the  TV  viewing 
screen,  was  announced  this  week  at 
a  press  conference  held  at  the  offices 
of  the  Pioneer  Scientific  Corpora- 
tion, N.  Y.  The  new  filter  is  com- 
posed of  six  different  layers;  two  of 
outside  protective  coating,  one  on 
each  side,  to  prevent  scratching,  two 
layers  of  acetate  butyrate,  one  on 
each  side,  to  give  body  and  rigidity, 
a  linear  polarizer  to  eliminate  eye 
strain,  and  a  new  ingredient,  a  cir- 
cular polarizer  to  trap  day  and  night 
reflections.  Prices  for  the  new  filter 
range  from  $7.50  for  7-inch  tubes  to 
$27.50  for  19  and  20-inch  tubes. 


EDGinEERS — 
COnSULTflDTS 


RALPH  B.  AUSTRIAN 

Television  Consultant 

1270  AVENUE  OF  THE  AMERICAS 
NEW  YORK  20,  N.  Y. 
Tel.:  CO.  5-6848 


A.  R.  BITTER 

Consulting  Radio  Engineers 

4125  MONROE  STREET 

TOLEDO  6,  OHIO 
Tel.:  Kings  wood  7631 


WILLIAM  L  FOSS,  Inc. 

Formerly  Colton  &  Foil,  Inc. 

927  !5tfiSt.,N.W.  REpublic3883 
WASHINGTON,  D.  C. 


TV  Sales  Training  Program 
Launched  By  DuMont  Labs. 


An  unusual  merchandising  and 
sales  training  program  is  currently 
being  undertaken  by  Allen  B.  Du- 
Mont Laboratories,  Inc.  as  well  as 
an  intensive  six  week's  sales  training 
drive,  which  commenced  this  week. 
Announcement  of  this  new  program 
was  made  by  Walter  L.  Stickel,  na- 
tional sales  manager  for  the  TV  re- 
ceiver' sales  division  of  the  DuMont 
organization. 

Statement  By  Stickel 

Stickel  told  a  press  gathering  that 
"television  has  grown  so  rapidly 
that  manufacturers  just  haven't  had 
the  time  to  train  salesmen  at  the  re- 
tail level  adequately.  The  result  has 
been  that  the  consumer  has  been 
confronted  with  some  pretty  weird 
tales  at  his  local  store. 

"This  training  plan  is  the  most 
comprehensive  we  have  seen.  It  ap- 
proaches sales  problems  at  the  con- 
sumer level,  translating  the  techni- 
cal into  layman  language." 

The  plan,  prepared  by  Buchanan 


and  Company.  DuMont's  advertising 
agency,  under  the  supervision  of 
their  advertising  sales  departments, 
is  the  result  of  more  than  10  months 
of  intensive  research  in  the  field. 

The  Sales  Training  Unit  consists 
of  a  52-page  master  easel,  18  x  28" 
in  three  colors  which  will  be  dem- 
onstrated at  regional,  distributor 
and  retailer  sales  meetings. 

In  explaining  the  plan,  Stickel 
stated.  "People  buy  television  re- 
ceivers for  five  reasons — Name-or 
Reputation,  How  The  Set  Looks, 
How  It  Performs.  Its  Features  and 
Price.  This  sales  training  plan  which 
we  have  worked  out  gives  salesmen 
specific  facts  to  cover  all  of  these 
points  to  make  the  sale." 

Booklet  Prepared 

At  the  conclusion  of  each  meeting, 
all  those  present  will  receive  a 
pocket-sized  64-page  booklet  which 
will  contain  the  essence  of  the  sales 
information  contained  in  the  easel, 
as  a  handy  reference. 


PRODUCTIOn  PARADE 


Motorola  TV  Sales  Soar 

An  all-time  high  in  TV  set  sales, 
quadrupling  1948  figures',  was 
achieved  by  Motorola,  Inc.  in  Sep- 
tember, W.  H.  Stellner,  vice-presi- 
dent in  charge  of  mer-handising,  re- 
ported this  week.  Dollar  volume 
sales  of  the  Chicago  firm's  1950  line 
of  video  sets  were  up  424  per  cent 
over  the  same  period  for  1948.  Unit 
sales  were  running  at  a  rate  of  403 
per  cent  greater  than  sales  in  Sep- 
tember, 1948.  with  no  slackening  in 
sight. 

Andrea  Distrib.  For  Northern  N.  J. 

Lynn  Eaton,  general  sales  man- 
ager of  the  Andrea  Radio  Corp.,  has 
announced  the  appointment  of  Igoe 
Bros.,  Newark,  N.  J.,  as  exclusive 
Andrea  distributor  for  Northern 
New  Jersey,  and  Orange,  Rockland 
and  Richmond  Counties  of  New 
York  State.  A  series  of  sales  and 
service  training  meetings  were  held 
at  Igoe  Bros,  following  the  announ- 
cement of  their  appointment  as  dis- 
tributors. 

New  Sylvania  Germanium  Diodes 

Germanium  crystal  diodes  that 
are  more  compact,  moisture-proof 
and  enclosed  in  hermatically  sealed 
glass  cartridges  have  been  announ- 
ced by  George  C.  Connor,  general 
sales  manager  for  the  Electronics 
Division  of  Sylvania  Electric  Prod- 
ucts, Inc. 

The  new  crystal  diodes  are  avail- 
able in  two  types:  IN34A,  a  general 
diode,  and  1N58A,  a  hundred-volt 
diode. 


Admiral  Adds  To  TV  Line 

Admiral  Corporation  has  announ- 
ced production  of  3  new  video  re- 
ceivers, to  round  out  its  current  line. 
Mod<a  24X15,  a  TV-radio-phono- 
graph combination,  retailing  at 
$299  95,  a  console.  Model  20X145, 
with  12%"  screen  at  $279.95  and 
Model  20X136,  a  wood  table  model, 
with  12 Ms"  screen  to  retail  at  $249.95. 
All  receivers  are  equipped  with  Ad- 
miral's new  exclusive  Built-in  Di- 
rectional "Roto-Scope"  Antenna. 

To  Install  G.  E.  Antenna 

A  12-bay  super-gain  TV  antenna, 
one  of  the  largest  ever  built,  has 
been  sold  to  WHAS-TV,  Louisville, 
Ky.,  by  G.E.'s  Transmitter  Division. 
The  antenna  weighs  four  tons  and  is 
86  feet  long.  Electric  power  equival- 
ent to  that  used  in  a  dozen  average 
homes  will  be  required  to  keep  ice 
from  forming  on  the  antenna  in  the 
winter. 

Film  Prod.  And  TV  Equip.  Catalog 

S.  O.  S.  Cinema  Supply  Corpora- 
tion, New  York,  is  about  to  release 
a  new  catalog,  entitled  "Sturelab 
8A"  on  Film  Production  and  TV 
Equipment.  The  new  volume  will 
list  approximately  1,600  items,  with 
about  200  photographs,  totaling  88 
pages,  embodying  every  type  of 
Film  Production  Equipment  that  is 
required  in  producing  motion  pic- 
ture and  TV  films.  Free  copies  of  the 
new  catalog  may  be  obtained  by 
writing  S.  O.  S.  Cinema  Supply 
Corp.,  602  West  52nd  St.,  New  York 
19,  N.  Y. 


TV  Film  Camera  Has 
Video  Pre-Amplifier 


A  new  television  film  camera, 
featuring  a  new  video  pre-amplifier 
and  other  improvements  is  now 
available  for  commercial  use,  ac- 
cording to  Walter  M.  Boland,  west- 
ern district  manager  of  General 
Electirc's  Electnonics  Department. 

The  video  pre-amplifier  in  the 
new  film  camera  (Model  4PC2B2) 
is  sturdier,  simpler  and  more  ac- 
cessible than  previous  units,  he 
said,  and  is  also  available  for  mod- 
ernization of  existing  GE  TV  film 
cameras. 

Virtually  free  of  microphonics, 
the  pre-amplifier  has  excellent 
transient  response  and  is  free  from 
objectionable  overshooting,  accord- 
ing to  company  engineers.  One  of  its 
main  features  is  the  simplicity  of 
alignment  since  only  three  speaking 
circuits  have  to  be  adjusted.  All 
electrolytic  capacitors  in  the  pre- 
amplifier are  hermetically  sealed 
and  are  of  the  "plug-in"  type.  The 
latter  feature  permits  easy  replace- 
ment of  capacitors  and  rotation  of 
spare  capacitors — thus  prolonging 
their  life. 


1st  Microwave  Installation 

The  first  actual  installation  of 
microwave  radio  equipment  on  a 
power  system  in  this  country  was 
recently  placed  in  operation  on  the 
Pennsylvania  Electric  Company  sys- 
tem. Westinghouse  Type  FB  mic- 
rowave equipment  is  used. 


ERGIREERS- 
CORSULTARTS 


McNARY  &  WRATHALL 

RADIO  ENGINEERS 

906  Natl.  Press  Bldg.     1407  Pacific  Ave. 
Washington  4,  D.C.      Santa  Cruz,  Cal. 
Member  AFCCE 


L.  W.  ANDREWS,  INC. 

RADIO  CONSULTANTS 

219  WHITAKER  BLDG. 
DAVENPORT,  IOWA 
Phone  2-7824 


GEORGE  P.  ADAIR 

Radio  Engineering  Consultants 

Executive  1230 
Executive  5851 
1833  M  STREET,  N.W. 
WASHINGTON  i,  D.  C 


VOL.  49.  NO.  15 


NEW  YORK,  MONDAY,  OCTOBER  24,  1949 


TEN  CENTS 


TV  RECEIVER  SALES  REACH  NEW  HIGH 


Over  2  Million  Sets  Being  Manufactured 
This  Year;  Holiday  Trade  Will 
Exhaust  Dealer  Stocks 


FMA  Seeks  Assistance 
In  Killing  New  Tax 

Washington  Bureau  of  RADIO  DAILY 

Washington — FMA  called  upon  its 
membership  the  past  week  to  seek 
aid  from  Congress  toward  lifting  of 
the  Treasury  regulation  imposing  a 
new  ten  per  cent  excise  levy  on  TV 
sets  equipped  with  a  continuous  FM 
band.  The  association  saw  this  ruling 
as  "the  first  step  by  the  Federal 
government  to  tax  other  component 
parts  of  TV  receivers  whether  radio 
equipped  or  not." 

Only  real  possibility  of  killing  the 
new  tax  is  through  Congressional 

(Continued  on  Page  2) 

Chesapeake  Newsmen 

Elect  New  Officers 

Denis  Sartain,  news  chief  of 
WWDC,  Washington,  has  been  elec- 
ted president  of  the  Chesapeake 
Press-Radio  Association,  succeeding 
William  Hardy,  new  director  of 
WFMD,  Frederick,  Md.  The  group 
includes  broadcasters  in  Maryland, 
Virginia  and  the  District  of  Colum- 
bia. 

Elected  first  and  second  vice- 
presidents  respectively  at  the  meet- 
ing last  week  were  Matthew  Warren, 
program  director  of  WEAM,  Arling- 
ton, Va.,  and  Fred  Hinkle,  news  edi- 
tor of  WCUM,  Cumberland,  Md. 

GE  Earnings  Off  19% 
From  Last  Year's  Figure 

Schenectady,  N.  Y. — General  Elec- 
tric Company's  consolidated  opera- 
tions for  the  first  nine  months  of 
1949  resulted  in  a  19  per  cent  drop 
in  net  earnings  from  last  year's 
figure,  president  Charles  E.  Wilson 

(Continued  on  Page  2) 


Linguistic  Tenor 

Miklos  Gafni,  a  newly-discov- 
ered dramatic  tenor  who  has 
been  guesting  on  radio  and  TV 
shows,  will  use  three  of  the 
seven  foreign  languages  he 
knows  when  he  is  interviewed 
on  programs,  9:30  a.m.-12:15  p.m., 
Oct.  26,  over  WHOM,  foreign- 
language  station  in  New  York. 
He  will  appear  on  German,  Jew- 
ish and  Italian  shows, 


Expose? 

Paul  Raibourn,  vice-president 
of  Paramount  Pictures,  Inc.,  and 
president  of  Television  Produc- 
tions, Inc.,  will  discuss  "Tele- 
vision— Now  and  Hereafter,"  at 
the  first  fall  meeting  of  the  Amer- 
ican Television  Society  at  the 
Park  Sheraton  Hotel  tomorrow 
night.  Pressed  for  further  expla- 
nation of  the  subject  matter  of 
Raibourn's  talk  a  spokesman  for 
ATS  said:  "he  will  expose  the 
deep  -  dyed  machination  which 
have  tied  up  television,  and  will 
tell  why  television  stocks  went 
up  in  the  Stock  Market  last  week 
and  how  far  they  will  go." 
Raibourn  is  non-committal  on  the 
content  of  his  TV  speech. 

WJZ  Completes  Plans 
For  Election  Coverage 

WJZ  and  WJZ-TV,  on  Nov.  8,  will 
concentrate  its  local  and  state  elec- 
tion night  radio  and  television  cov- 
erage in  the  large  new  studio,  "TV- 
1,"  in  ABC's  Television  Center,  New 
York  City,  it  has  been  announced, 
along  with  other  details,  by  Thomas 
Velotta,  the  net's  v-p  in  charge  of 
news  and  special  events. 

The  studio,  which  measures  50x100 
(Continued  on  Page  3) 

SESAC-KOTA  Dispute 
Settled;  New  Pact  Signed 

Sesac,  the  music  licensing  firm, 
has  announced  the  settlement  in  its 
favor  a  dispute  with  KOTA,  Rapid 
City,  S.  D.,  over  performance  fees, 
(Continued  on  Page  3) 


The  achievements  of  the  United 
Nations  Radio  Division  from  its  in- 
ception in  1946  up  to  the  present  are 
summarized  in  a  16-page  report  pre- 
pared by  the  Division's  executive 
staff,  and  made  public  today  in  con- 
nection with  United  Nations  Day 
observance. 

Each  week,  the  report  points  out, 
about  100  hours  of  broadcasting  are 
originated  at  Lake  Success;  this 
figure  is  greatly  increased  when  the 


First  Run  Film  Airing 
Set  For  Phonevision 

Chicago — Zenith  Radio  Corpora- 
tion in  the  next  few  weeks  will  in- 
augurate a  daily  Phonevision  tele- 
cast for  ninety  straight  days  utiliz- 
ing ninety  first  run  films  from  top 
Hollywood  film  companies.  A  Zenith 
spokesman  emphasized  that  these 
will  be  first  run  class  "A"  films  and 
not  old  films  or  reissues  or  so-called 
"B"   product.   The   spokesman  de- 

(Continued  on  Page  7) 

President  Names  Doherty 
To  Geneva  Conference 

President  Truman  has  named 
Richard  P.  Doherty,  NAB  employer- 
employee  relations  director,  one  of 
two  management  representatives  on 
the  U.  S.  delegation  to  the  Interna- 
tional Labor  Office  Conference  in 
Geneva  this  week.  The  agenda  will 
include  discussions  of  employment 
(Continued  on  Page  2) 

Telephone  Sleuthing 

Pays  Off  On  Newscast 

Cincinnati — Tom  McCarthy,  news 
director  of  WKRC,  demonstrated 
the  direct  approach  in  news  gather- 
ing last  Wednesday  when  he  hooked 
up  his  wire  recorder  and  several 
(Continued  on  Page  8) 


General  Assembly  is  in  session.  It 
does  not  include  the  many  hours 
of  UN  proceedings  carried  by  indi- 
vidual stations,  and  networks,  or 
re-broadcasts  of  recorded  meetings 
and  interviews. 

The  Radio  Division  is  broken 
down  into  four  operation  sections — 
European  and  Middle  Eastern,  Latin 
American,  Trans-Pacific,  and  Eng- 
lish Language.  European  and  Mid- 
( Continued  on  Page  8) 


Receiver  sales  and  produc- 
tion are  at  an  all-time  high, 
with  demand  still  exceeding- 
supply,  a  check  of  major 
manufacturers  revealed  yes- 
terday. It  had  been  expected 
that  the  FCC  hearings  on 
color  and  the  attendant  pub- 
licity would  influence  many 
persons  to  postpone  purchase 

(Continued  on  Page  7) 

AFA  Drive  Stresses 
Advertising  Benefits 

The  Advertising  Federation  of 
America's  current  public  relations 
campaign,  released  in  New  York 
yesterday,  is  built  around  the  idea 
that  advertising  lowers,  rather  than 
raises,  the  cost  of  most  products 
which  are  advertised. 

The  campaign,  aimed  at  promoting 
"a  better  public  understanding  of 
advertising,"  is  produced  coopera- 
tively by  six  major  industry  groups. 
(Continued  on  Page  3) 

WKAT  Offers  UN  Visit 
As  Essay  Contest  Prize 

Miami  Beach,  Fla. — Paul  Kingsley, 
WKAT  commentator,  is  conducting 
an  essay  contest  in  cooperation  with 
the  United  Nations  Institute  on  the 
subject  >of  "Formula  For  World 
Peace." 

The   youngster  who   writes  the 
(Continued  on  Page  2' 


What's  Buzzin' 

New  Brunswick,  N.  J. — Football 
fans  following  the  Rutgers  games 
over  a  local  station  complained 
that  often  the  noise  of  roaring 
motors,  as  of  planes  divebombing 
the  field,  almost  drowned  out 
the  broadcasts.  Investigators 
found  that  the  "planes"  were  a 
family  of  wasps,  who  had  set 
up  housekeeping  in  a  corner  of 
the  stadium's  broadcasting  booth. 


Today  Is  United  Nations  Day; 
Radio  Accomplishments  Noted 


2 


RADIO  DAILY 


Monday.  October  24,  1949 


Vol.  49,  No.  15    Monday,  Oct.  24,  1949  lOCts. 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays.  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch.  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicoj^e, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily. 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Cable  address :  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
360  No.  Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postomce  at  New  York,  N.  Y., 
••nder  the  act  of  March  3,  1879. 


FINANCIAL 


=  (October  21)  — 

NEW  YORK  STOCK  EXCHANGE 

High  Low  Close 

ABC                            8  V2      8  Vg  83  s 

Admiral  Corp            283/8  28  28 

Am.  Tel.  8.  Tel.  ...144%  144  144 

CBS  A                      24'/2  23'/2  24Y8 

CBS  B                      24'/2  233/8  24V2 

Philco                       30'/8  30  30 

Philco  pfd  81 1/2  81'/2  81  Vl 

RCA  Common  ....  13  1 234  12% 

RCA  1st  pfd             72  72  72 

Stewart-Warner  ...  12%  12>/2  12'/2 

Westinghouse    . . . .  293/8  283,4  29% 

Westinghouse  pfd.    99  98%  98^4 

Zenith  Radio              29'/4  28'/2  28V2 

NEW  YORK  CURB  EXCHANGE 

Hazeltine  Corp.         145/8  14'/4  14% 

Nat.  Union  Radio  .3        3  3 

OVER  THE  COUNTER 

DuMont  Lab   143/8 

Stromberg-Carlson  13 

U.  S.  Television    % 

WCAO  (Baltimore)  16 
WJR  (Detroit)    7% 


Net 
Chg. 

+  Va 

—  % 

—  % 
+  1% 
+  l'/4 

—  '/4 


+ 


Va 

V2 

-  Va 
+  % 

-  Va 

-  % 


+  % 


15% 
141/4 

% 


*  COflllNG  AND  GOING  * 


PIERRE  CRENESSE,  director  of  the  French 
Broadcasting  System  in  North  America,  and 
CLAUDE  VILLEDIEU,  diplomatic  correspondent 
for  RDF  now  working  with  the  UN,  left  on 
Saturday  for  Louisiana,  where  they'll  tape 
recording  for  rebroadcast  in  France. 

J.  LEONARD  REINSCH,  managing  director 
of  WSB,  Atlanta,  paid  a  call  late  last  week 
at  the  offices  of  NBC,  with  which  the  station 
is  affiliated. 

BERT  WOOD,  program  manager  of  RCA 
Recorded  Program  Service,  is  bock  from  Holly- 
wood, where  he  directed  the  latest  Tex  Beneke 
recording  data  for  Thesaurus. 

CONNIE  DESMOND,  Columbia  network 
sportscaster,  has  returned  from  Ann  Arbor, 
where  on  Saturday  he  broadcast  the  game 
between  Michigan  and  Minnesota. 

DOROTHY  HEALEY,  secretary  to  Walter 
Scott  in  the  sales  department  of  NBC,  spent 
the  week-end  in  Boston. 

HANLEY  STAFFORD,  the  "Daddy"  to  Fanny 
Brice's  "Baby  Snooks,"  arrived  in  New  York 
Friday  following  a  vacation  in  Europe.  Show 
returns  to  the  air  November  8. 

TONY  MARTIN  and  his  wife,  CYD  CHARISSE, 
arrived  in  New  York  by  plane  last  Thursday. 
They'll  spend  a  few  days  here,  then  will  open 
an  engagement  on  Wednesday  at  the  Latin 
Casino  in  Philadelphia. 

EDGAR  BELL,  of  Oklahoma  Publishing  Co., 
operators  of  WKY,  Oklahoma  City,  was  wel- 
comed last  week  at  the  headquarters  of  NBC, 
of  which  WKY  is  an  affiliate. 


ROBERT  J.  BURTON,  vice-president  of  BMI 
in  charge  of  publisher  relations,  has  returned 
from  Pinehurst,  N.  C,  where  he  attended  the 
meeting  of  District  4,  of  the  NAB. 

ANNE  C.  BALDWIN,  publicity  director  of 
WOV,  is  expected  back  today  from  a  short 
trip  to  Baltimore  and  Washington. 

KATHERINE  STEFFAN,  an  entertainment 
highlight  on  WHIO-TV,  Dayton,  Ohio,  is  visit- 
ing in  New  York. 

EARLE  C.  ANTHONY,  president  of  KFI,  Los 
Angeles  affiliate  of  NBC,  visited  last  week 
at  the  headquarters  of  the  web. 

JEFF  CLARK,  new  "Hit  Parade"  singer  on 
NBC,  has  returned  from  the  Tobacco  Bowl 
Festival. 

VICKEY  CORREY,  educational  director  of 
KDKA,  Pittsburgh,  who  made  a  three-month 
tour  of  Europe  for  the  UN  last  summer,  is  here 
to  attend  today's  ceremonies  at  UN  head- 
quarters. 

HORACE  HEIDT  AND  HIS  PROGRAM  per- 
sonnel broadcast  yesterday  from  the  Municipal 
Auditorium  in  Kansas  City,  Mo. 

MOREY  AMSTERDAM  will  leave  tonight  for 
Toronto,  where  he  will  emcee  the  annual 
diority  show  of  the  Herzl  Zion  Club. 

THE  MARINERS,  quartet  featured  on  Arthur 
Godfrey's  radio  and  video  programs,  last  Wed- 
nesday were  in  Philadelphia,  where  they  enter- 
tained at  Convention  Hall  in  connection  with 
the  kick-off  of  the  Community  Chest  fund 
campaign. 


FMA  Seeks  Assistance 
In  Killing  New  10%  Tax 

(Continued  from  Page  1) 

action,  FMA  said  on  the  basis  of 
conversations  last  week  with  Inter- 
nal Revenue  Bureau  officials.  As 
yet,  the  government  officials  admit- 
ted, they  did  not  know  just  how 
they  would  evaluate  the  taxable 
portion  of  TV  sets  with  FM  bands. 


President  Names  Doherty 
To  Geneva  Conference 


(Continued  from  Page  1) 

and  wage  conditions  and  performers' 
rights  in  radio  and  TV,  technological 
changes  within  the  industry  and 
their  effect  upon  employment,  and 
other  problems  of  importance  to  the 
industry. 


Announcer  Joins  WDSU 

New  Orleans,  La. — Bob  Trebor, 
former  chief  staff  announcer  of 
WVET,  Rochester,  has  been  added 
to  the  WDSU  Broadcasting  Services 
announcing  staff. 


DO  YOU  WANT  A  GUEST  ON  YOUR 
PROGRAM  WHOSE  OCCUPATION  IS 
GIVING  AWAY  $3,000,000,000. 


Write:  ARTHUR  E.  LINKER,  515  Madison  Ave.,  N.  Y.  22,  N.  Y. 


GE  Earnings  Off  19% 
From  Last  Year's  Figure 

(Continued  from  Page  1) 

announced  Friday.  The  totals  were 
$67,612,879  this  year,  against  $83,- 
893,459  in  1948. 

Said  Wilson:  'This  decrease  in 
earnings  was  due  in  part  to  the  fact 
that  in  the  quarter  just  closed  there 
was  no  counterpart  of  the  special 
dividend  of  $6,525,310  which  was  re- 
ceived in  September,  1948,  in  con- 
nection with  the  liquidation  of  G.  E. 
Employees  Securities  Corp."  He  ad- 
ded, however,  that  the  drop  in  earn- 
ings was  due  principally  to  frequent 
changes  in  GE's  production  schedule 
which  were  made  in  a  "futile"  effort 
to  keep  pace  with  erratic  market 
conditions. 


WKAT  Offers  UN  Visit 
As  Essay  Contest  Prize 

(Continued  from  Page  1) 

best  essay  on  this  subject  will  get 
a  round-trip  to  Lake  Success  with 
all  expenses  paid,  and  will  be  ac- 
credited by  the  State  Dept.  to  the 
UiN  General  Assembly  as  an  official 
observer.  Upon  his  return  to  Miami 
Beach,  the  prize-winning  youth  will 
be  interviewed  by  Kingsley  on  his 
"News  At  Noon"  over  WKAT. 


Beg  Your  Pardon 

It  was  incorrectly  stated  in  a  re- 
cent issue  of  Radio  Daily  that  Gil- 
chrest-Spriggs  &  Co.,  Boston,  was 
the  agency  handling  radio  and  tele- 
vision advertising  account  of  Dur- 
kee-Mower,  Inc.,  Boston  candy  man- 
ufacturer. The  agency  is  Harry  M. 
Frost,  Inc.,  and  the  account  execu- 
tive is  Carl  Frost.  Gilchrest-Spriggs 
are  public  relations  representatives 
for  the  candy  manufacturer. 


Smart 
Sparrow 

Bird  experts  say  that  this  is  not 
the  normal  way  for  a  sparrow  to 
take  a  nap.  But  this  smart  little 
sparrow  is  happy  as  a  lark  on  the 
special  bed  made  for  him  by  the 
kind  lady  who  adopted  him. 

If  you're  a  time  buyer,  you  can 
be  happy  as  a  lark  about  radio 
advertising  in  Baltimore.  It's  so 
simple!  Although  there  are  many 
stations,  there's  just  ONE  BIG 
BARGAIN  BUY. 

.  .And  that  buy  is  W-I-T-H,  the 
big  independent  with  the  big  audi- 
ence. W-I-T-H  delivers  more 
listeners-per-dollar  than  any  other 
station  in  town.  That  means  that 
just  a  LITTLE  money  goes  a 
LONG  way  on  W-I-T-H. 

So  if  you  want  to  be  happy  as 
a  lark  about  low-cost  radio  results 
in  Baltimore,  use  W-I-T-H.  Call 
in  your  Headley-Reed  man  and 
get  the  full  story  today. 


Baltimore  3,  Maryland 


TOM  TINSLEY,  President 
Represented  by  Headley-Reed 


Monday,  October  24,  1949 


RADIO  DAILY 


3 


AFA  Drive  Stresses 
Advertising  Benefits 


(Continued  from  Page  1) 

including  the  NAB's  Broadcast  Ad- 
vertising Bureau. 

The  campaign  committee  is  head- 
ed by  Ralph  Smith,  executive  vice- 
president  of  Duane  Jones  Co.,  and 
includes:  Norman  Boggs,  general 
manager  of  WMCA,  New  York; 
Fairfax  M.  Cone,  of  Foote,  Cone  & 
Belding;  Sally  Woodward,  of  Flan- 
ley  &  Woodward;  Vernon  Brooks, 
director  of  Scripps-Howard  News- 
papers; Frederic  R.  Gamble,  presi- 
dent, AAAA;  Monroe  Green,  adver- 
tising director,  The  New  York 
Times;  Anthony  La  Sala,  production 
manager,  Geyer,  Newell  &  Ganger, 
Inc.;  Albert  L.  Morse,  advertising 
director,  G  o  o  d  a  1 1  Fabrics,  Inc.; 
Henry  Obermeyer,  vice-president, 
Bozell  &  Jacobs,  and  Art  Stein,  pro- 
motion manager,  Newsweek. 


SESAC-KOTA  Dispute 
Settled;  New  Pact  Signed 

(Continued  from  Page  1) 

which  was  the  subject  of  a  lawsuit 
by  Sesac  and  a  countersuit  by 
ROTA. 

The  music  firm  charged  in  a  South 
Dakota  court  that  the  station  had 
failed  to  pay  assessed  fees  for  use 
of  Sesac  music.  KOTA,  in  its  coun- 
tersuit, claimed  it  had  been  coerced 
into  signing  a  Sesac  license,  al- 
though it  "neither  needed  nor  used 
Sesac  music.  Settlement  was  reached 
on  the  following  basis,  according  to 
Sesac:  KOTA  has  paid  all  of  the 
arrears  for  which  Sesac  sued,  and 
has  entered  into  a  new  long-term 
license  agreement  with  Sesac; 
KOTA  has  acknowledged  in  writing 
that  its  previous  license  contract 
with  Sesac  was  made  by  the  station 
of  its  own  free  will,  and  that  Sesac 
has  fully  lived  up  to  the  terms  of 
the  agreement. 


Supreme  Court  On  Dec.  5 
To  Hear  WGST  vs.  SBI 


Washington  Bureau  of  RADIO  DAILY 
Washington— The  Supreme  Court 
agreed  yesterday  to  hear  the  appeal 
of  WGST,  Atlanta,  from  a  Georgia 
State  Court  award  of  $145,000  to 
Southern  Broadcasters,  Inc.,  man- 
agement firm  which  had  run  the 
station  under  contract  with  the 
regents  of  the  state's  university  sys- 
tem until  the  FCC  stepped  in  and 
refused  to  renew  the  license.  The 
WGST  position  is  that  it  could  not 
live  up  to  the  contract  because  to 
do  so  would  mean  loss  of  its  license. 
Hearing  is  scheduled  Dec.  5. 


APARTMENT 

One  of  New  York's  finest  apartments. 
Midtown  overlooking  Hudson.  8  very 
large,   unfurnished   rooms;   3   baths — 

$350.00   per  month. 
Call  Wisconsin  7-1526  between  10:30 
a.m.  and  6  p.m.  weekdays. 


*  THE  WEEK  IN  RADIO  * 

Radio  Cited  As  Industry's  'Bread  &  Butter' 

" •        By  AL  JAEGGIN  ===== 


RADIO'S  future  security  and  ris- 
ing popularity,  in  the  face  of  a 
continued  growth  of  television,  was 
reaffirmed  during  the  week  by  both 
statistical  reports  and  speeches,  one 
of  which  characterized  standard 
commercial  broadcasting  as  "the 
bread  and  butter  of  mass  communi- 
cations." 

This  reminder  of  radio's  contin- 
used  growth  as  "breadwinner"  was 
contained  in  an  address  delivered 
by  Robert  E.  Kintner,  executive 
v-p  of  ABC,  at  a  luncheon  of  the 
Advertising  Women  of  New  York. 
He  declared  that  standard  broad- 
casting is  completing  the  most  suc- 
cessful year  in  history  and  faces 
steady  expansion  in  the  foreseable 
future. 

Since  the  vast  majority  of  radio 
homes  are  in  non-urban  areas  un- 
touched by  TV,  according  to  A.  C. 
Nielsen,  standard  broadcasting  in 
rural  areas  is  not  affected  by  the 
newer  medium.  In  announcing  a 
new  Nielsen  service,  "Home-Using- 
Television,"  he  expressed  the  belief 
that  areas,  where  radio  is  untouched 
by  TV,  have  been  neglected,  and 
if  such  "misconceptions"  were  to 
continue,  "many  millions  may  be 
wasted  in  advertising  and  tremen- 
dous damage  may  be  done  to  the 
financial  interests  of  those  who  have 
a  stake  in  radio." 

A  46-page  study  prepared  by  Free 
&  Peters,  station  reps,  emphasized 
the  "mobility"  and  "flexibility"  of 
spot  radio  as  an  advertising  medium. 
The  study  is  entitled  "Spot  Radio 
Costs  Less  Today."  ...  A  special 
testimonial  of  radio's  selling  power 
came  from  a  Wilmington,  Del., 
builder,  Gordy  &  Son,  Co.,  which 
sent  a  letter  to  WTUX  declaring: 
"Four  out  of  every  five  sales  were 
directly  traceable  to  radio  adver- 
tising" on  the  station.  ...  A  grow- 
ing awareness  on  the  part  of  poli- 
ticians, of  radio's  influence  on  home 
listeners  was  indicated  in  a  special 
Radio  Daily  survey  which  showed 
that  New  York  and  New  Jersey 
political  parties  are  taking  to  the 
air  in  unprecedented  numbers  as 
the  November  elections  approach. 
Both  radio  and  TV  stations  in  east- 
ern areas  are  cashing  in  as  never 
before  on  the  local  and  state  politi- 
cal campaigns. 

Radio's  strength  as  a  nation-wide 
medium  for  reaching  millions  of 
people  was  shown  in  a  joint  research 
project  of  the  Mutual  Broadcasting 
Oo.  and  Crosley,  Inc.  Their  report 
on  home  radio  listening  during  the 
World  Series  disclosed  that  54.6 
per  cent  of  all  American  radio 
homes  were  tuned  to  the  baseball 
classic  on  Oct.  9  and  that  the  aver- 
age rating  for  the  series  was  37.9. 
.  .  .  A  similar  story  is  expected  to- 
day, UN  Day,  when  an  estimated 
radio  audience  of  50,000,000  persons 
will  be  tuned  to  the  official  corner- 
stone laying  of  the  new  UN  build- 
ing on  New  York's  East  Side.  .  .  . 
Today's  fourth  anniversary  of  the 
United   Nations   Charter   will  be 


saluted  by  radio  and  television  sta- 
tions throughout  the  country  via 
special  programs,  spots  and  music, 
prepared  by  industry-wide  organi- 
zations. America's  salute  to  UN  Day 
will  be  shortwaved  to  all  points  of 
the  globe. 

Successful  commercial  radio  with- 
in the  United  States  is  being  used 
as  the  pattern  for  developing  "free" 
radio  in  South  America,  Goar  Mes- 
tre  of  Cuba,  president  of  the  Inter- 
American  Assn.  of  Broadcasters,  the 
AIR,  told  Radio  Daily.  The  organi- 
zation's traveling  envoy,  Lorenzo 
Balerio  Sieco  of  Uruguay,  reported 
that  private  broadcasters'  associa- 
tions have  been  established  in  six 
South  American  countries  as  part 
of  the  AIR.  ...  In  the  event  that 
two  Latin  American  countries,  Cuba 
and  Mexico,  do  not  live  up  to  the 
NARBA  provisions,  President  Tru- 
man and  the  State  Department  have 
been  asked  by  the  NAB's  district 
4  to  be  ready  to  impose  "sanctions" 
so  as  to  protect  the  wave  lengths 
of  United  States  stations. 


WJZ  Completes  Plans 
For  Election  Coverage 


(Continued  from  Page  1) 

feet  and  has  a  45-foot  ceiling,  will 
provide  "complete  mobility  for 
video  cameras ,  announcers,  news- 
casters, writers  and  technicians  and, 
at  the  same  time,  afford  ample  space 
in  which  to  operate  the  nerve  center 
of  the  vast  network  of  special  lines, 
cables  and  batteries  of  teletype 
machines  which  ABC  will  employ 
that  night  for  both  radio  and  TV, 
Velotta  said. 

WJZ  To  Stay  On  Air 

Both  WJZ  and  WJZ-TV  will  re- 
main on  the  air  to  cover  the  voting 
until  the  major  contests  have  been 
won.  John  T.  Madigan  director  of 
news  for  ABC,  will  direct  both  the 
radio  and  video  activities. 


'Swing'  Time  Extended 

"Afternoon  Swing  Session"  on 
WWRL,  New  York,  starring  Phil 
Gordon  as  disc  jockey,  has  been  ex- 
tended 25  minutes  daily,  Monday 
through  Saturday.  The  show  is  now 
heard  4:05-5:30  p.m. 


the  nation's  most 


ght 


'  O  UNITED 

MAINLINER.W 


Fly  United's  DC-6  Ma  inliner  300"  the  Hollywood,"  and  you 
will  see  why  it  has  won  the  favor  of  discriminating  travelers. 

Notice  the  courtesy  and  efficiency  of  United's  hand- 
picked  crew;  relax  over  the  delicious  full-course  meals, 
without  question  the  finest  aloft;  then  discover  the  unex- 
pected extra  services  that  distinguish  this  flight. 

'The  Hollywood"  leaves  at  12  noon  and  arrives  in 
Los  Angeles  at  7:55  p.  m.  Only  one  stop  en  route — at 
Chicago.  Another  onestop  DC-6  Mainliner  300  flight  at 
9  p.  m. 

UNITED  AIR  LINES 


count  the  house 


The  measure  of  a  hit  is  the  length  of  the 
line  at  the  box  office  — not  the  pre-opening 
claims  of  the  producer. 

Now  that  the  season  has  started,  a  count  of 

the  house  shows  NBC  with: 

top  network  billings . . .  most  sponsored  hours 

...most  nearly  sold -out  schedule  in  radio. 


The  pay-off  is  always  at  the  box  office — 
and  here's  why  the  obvious  preference  is  for 
NBC:  strongest  station  lineup  in  radio .  . . 
largest  audience  in  advertising. 

NBC 

America's  No.  1  Network 

a  service  of  Radio  Corporation  of  America 


RADIO  DAILY: 


Monday,  October  24,  1949 


LOS  ANGELES 


By  ALLEN  KUSHNER 

WALTER  McCRERRY,  president 
of  Walter  McCrerry,  Inc.,  left 
on  October  19th  for  Chicago  to 
discuss  national  advertising  and  pro- 
motional campaign  with  the  produ- 
cers of  Shipstads  &  Johnson  Ice  Fol- 
lies of  1950.  McCrerry  retained  his 
affiliation  with  the  Ice  Follies  when 
he  recently  purchased  controlling 
interest  in  the  firm  of  Smith,  Bull  & 
McCrerry.  He  has  been  associated 
with  Ice  Follies  for  past  14  years. 

Dr.  Lyman  Bryson,  CBS  counselor 
on  public  affairs,  has  been  named 
chairman  of  the  technical  committee 
on  communications  for  the  Midcen- 
tury  White  House  Conference  on 
Children  and  Youth,  to  be  held  the 
week  of  Dec.  3,  1950  at  the  Executive 
Mansion  in  Washington.  Dr.  Bryson 
also  was  named  to  the  executive 
committee  for  the  conference. 

Guy  della  Cioppa,  who's  associate 
director  of  network  programs  here 
for  CBS,  tells  me  that  Phil  Cochran 
(basis  for  the  wartime  "Terry  and 
the  Pirates"  Air  Force  colonel)  cut 
an  excellent  audition  of  "Air  Com- 
mando" here  over  the  weekend,  del- 
la  Cioppa  says  all  hands,  including 
writers  Gil  Doud  and  aul  Dudley 
and  producer  Norman  MacDonnell, 
earned  bows  for  a  good  platter. 

Bruce  Dodge  after  almost  ten 
years  as  Biow  producer  on  "Take  It 
Or  Leave  It,"  severed  ties  with  the 
program  last  week  to  open  a  televi- 
sion packaging  office  in  partnership 
with  Bob  Hawk.  Edward  Feldman, 
newly-assigned  producer,  is  now 
editing  the  two  Eddie  Cantor  shows 
which  were  taped  at  NBC  Sunday, 
Oct.  16.  In  New  York,  Feldman 
worked  on  the  "Counter  Spy,"  "Big 
Sister,"  Milton  Berle  and  Henry 
Morgan  shows. 

Lever  Brothers,  N.  Y.,  through  the 
Ruthrauff  and  Ryan  Agency,  New 
York,  has  contracted  to  sponsor  the 
last  half  of  the  Monday  thru  Friday 
"Breakfast  in  Hollywood"  show  star- 
ring Jack  McElroy  as  emcee  over 
the  entire  coast  to  coast  network  of 
the  Canadian  Dominion  network 
starting  Monday,  Oct.  31. 


WANT  TO  BOOST 
YOUR  HOOPER? 

Reach  by  mail  a  new 
complete  list  of 

TELEVISION 
OWNERS 

in  all  important  TV  markets. 

$18.75   per   M   names,   addressed  on 
your  envelopes 

DUNHILL 

INTERNATIONAL  LIST  CO. 

S6S  Fifth  Avenue,  N.  Y.,  PLaza  3-0833 


Mainly  About  Manhattan.  .  .  / 

•  •  •  WEEK-END  CUFF  NOTES:  Faye  Emerson  replaces  Diana 
Barrymore  tonight  on  latter's  scheduled  TV  debut  via  CBS.  Series  is 
sponsored  by  Ansonia  Shoes  and  produced  by  Hardie  Frieberg.  .  .  . 
Elsa  Maxwell  readying  her  own  TV  session.  .  .  .  Roger  Kay  Enterprises, 
new  video  producing  unit,  signed  with  Gen'l  Artists  Corp.  .  .  .  Earl  Wil- 
son who  seems  to  get  better  with  every  air  appearance,  guests  on  Ro- 
berta Quinlan's  stanza  on  the  27th.  .  .  .  With  Aly  Kahn  reported  buying 
into  a  network.  Peter  Donald  imagines  he'll  wind  up  sponsoring  "Pasha 
Faces  Life."  .  .  .  Danny  Hollywood  now  associated  with  Frank  Cooper. 
.  .  .  Opportunity  doesn't  knock  these  days,  contends  lack  Pedis.  It  rings 
the  phone  and  asks  silly  questions.  .  .  .  Manhattan  Seen-ery:  At  the 
Town  House,  two  larks  giving  each  other  a  friendy  "Pat" — Patricia 
Morrison  and  Patrice  Munsel.  .  .  .  Leo  DeLyon  wonders  if  "Touch  and 
Go"  is  a  story  about  a  B'way  panhandler.  .  .  .  Gene  Schoor  drops  the 
col'm  a  line  to  remind  us  that  he's  with  the  new  Joe  DiMaggio  show  as 
sports  director.  Will  Rowland  has  secured  the  rights  to  the  famed  Jimmy 
Dale  mystery  stories. 

ft      ft      ft  ft 

•  •  •  Radio  can  be  mighty  proud  of  Arnold  Moss.  Last 
week  Brooks  Atkinson,  of  the  Times,  described  his  portrayal  of 
the  stuffy  fop  in  "Twelfth  Night"  as  "the  greatest  Malvolio  of 
our  time."  Arid  Photoplay  crowns  Moss  with  "Best  Performance 
of  the  Month"  for  his  villianous  role  in  Eagle-Lion's  film,  "The 
Black  Book." 

ft ft       ft  ft 

•  •  •  PASSING  BY:  Martin  Begley.  NBC-TV  casting  director — one 
guy  who's  never  too  busy  to  see  all  comers.  A  rare  quality  for  any 
TV  exec,  as  any  performer  knows  only  too  well.  .  .  .  Jackie  Jordan 
(Miss  TV  of  Calif.)  who's  not  only  a  looker  but  has  plenty  of  dramatic 
talent  as  well.  .  .  .  Gene  Pope.  Jr..  at  22,  one  of  the  youngest  station 
managers  in  the  country,  if  not  the  youngest.  An  MIT  grad,  he's  also 
editor  of  U  Progresso.  biggest  Italian  language  daily  in  the  U.  S.  .  .  . 
Jeff  Clark,  new  Hit  Parade  singing  star,  who  lost  his  luggage  while  at 
the  Tobacco  Festival  in  Richmond,  Va..  and  hadda  borrow  tux,  shoes, 
etc.,  from  visiting  newspapermen.  (Danton  Walker  loaned  him  his  tux). 

ft        ft       ft  it 

•  •  •  OUR  HAT'S  OFF  DEP'T:  Monica  Lewis'  Decca  plat- 
ter of  "My  Own,  My  Only,  My  All,"  the  big  plug  tune  from  "My 
Friend  Irma."  .  .  .  Sonny  Howard's  song  impressions.  .  .  .  Ruth 
Duncan's  keyboard  magic  at  the  Town  House.  .  .  .  Arthur  Van 
Horn's  Sunday  night  "Heart  Beats  in  the  News"  sessions  via 
WOR — loaded  with  vitamins.  .  .  .  Tony  Bavaar's  singing  on  WJZ's 
"Moods  in  Melody."  .  .  .  Nellie  Lutoher  at  the  Paramount.  .  .  . 
Morton  Downey's  crooning  over  WCBS-TV  during  the  Al  Smith 
memorial  dinner. 

ft        ft        ft  ft 

•  •  •  Sammy  Kaye  is  holding  daily  rehearsals  whipping  his 
"So  You  Want  To  Lead  A  Band"  series  into  shape  for  television.  Three 
ad  agencies  have  shown  interest  in  the  stanza  and  Kaye  is  readying 
a  'dry  run.'  The  bandsman  would  prefer  putting  the  show  on  film,  but 
if  Petrillo  delays  his  okay  on  the  use  of  music  on  filmed  TV  shows, 
he's  prepared  to  do  the  program  live  out  of  N.  Y..  or  any  other  city 
connected  with  the  cable. 

ft        ft        ft  ft 

•  •  •  SMALL  TALK:  Maurice  Dreicer  in  San  Francisco 
lining  up  a  new  video  series.  .  .  .  Xavier  Cugat  topped  Vaughn 
Monroe's  all-time  attendance  record  at  Philly's  Click  .club.  .  .  . 
WWRL  sports  caster,  Jocko  Maxwell,  rounding  out  his  20th  year 
in  radio. 


CHICAGO 


By  HAL  TATE 

IT'S  a  baby  girl  for  the  Bill  Put- 
nams.  He's  prexy  of  the  Univer- 
sal Recording  Corp.  Their  first  child 
was  a  boy  and  the  new  Putnam  off- 
spring, born  Monday  night  at  Ra- 
venswood  Hospital,  will  now  be  able 
to  join  her  older  brother  in  boy- 
and-girl  duets  for  Universal  Record 
release. 

Bernie  Lewis  was  in  town  this 
week  to  arrange  for  the  appearance 
of  Father  James  Keller  on  Don  Mc- 
Neill's "Breakfast  Club."  Founder  of 
the  Christophers,  Father  Keller  is 
the  author  of  "Three  Minutes  a 
Day"  and  the  recently  published 
"You  Can  Change  the  World,"  both 
published  by  Doubleday. 

Howard  Stebbins,  WAIT  engineer, 
is  recording  leading  Chicago  sport- 
ing events  at  the  request  of  various 
eastern  stations. 

Hugh  E.  Davis,  executive  v-p  at 
Foote,  Cone  and  Belding,  revealed 
at  the  Chicago  Radio  Management 
Club  at  the  Tavern  Club  Wednesday, 
that  he  was  one  of  the  partners  with 
Bob  Hope  on  the  deal  last  winter  to 
buy  WHAS.  Hugh  revealed  that 
while  the  asking  price  was  2  million 
dollars,  the  actual  investment  was 
$675,000.  He  said  the  differential  in 
purchase  price  was  for  the  valuable 
franchise. 


EMCEES... 

and  Beginners 

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Television? 

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most  effectively  with  the  help  of 
the  famous 

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a  day,  you  can  now  make  your 
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The  cost  is  moderate,  you  can  pay 
as  you  learn. 

Send  for  FREE  Book. 

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New  York  19,  N.  Y. 

Please  send  me  FREE  book  on  Freemontel 
System  of  Voice  Control. 

NAME   

ADDRESS   

CITY    ZONE  


V 


Section  of  RADIO  DAILY.  Monday.  October  24.  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


RECEIVER  DEMAND  AT  NEW  HIGH 


TELE  TOPICS 


AFTER  A  STEADY  DIET  of  anti-TV 
pills  rolled  by  the  New  York  sports- 
writers,  it  is  refreshing,  to  say  the  least, 
to  run  across  the  following  lines  from 
H.  G.  Salsinger's  column  in  the  Detroit 
News:  "Any  fear  that  television  would 
wreck  professional  baseball  can  now  be 
abandoned.  .  .  .  One-half  of  Detroit's 
home  games  were  televised  this  year  and, 
what  did  the  telecasts  do  to  attendance 
at  Briggs  Stadium?  The  answer  is  in  the 
books.  An  all-time  record  of  1,821,204 
paid  admissions.  The  radio  and  television 
sponsor  can  claim  at  least  part  of  the 
credit  for  the  increase.  The  broadcasts 
and  telecasts  of  the  Tigers  home  games 
under  the  sponsorship  of  the  Goebel  Brew- 
ing Co.  created  new  customers.  Harry 
Heilmann's  explanations  of  plays,  his  dis- 
courses on  fundamentals  and  strategy,  and 
his  anecdotes,  are  entertaining  as  well  as 
educational.  The  baseball  people  may  be 
unwilling  to  credit  radio  and  television 
for  the  increased  attendance,  but  they 
certainly  cannot  say  that  these  mediums 
cut  gate  receipts." 


MARY  PICKFORD,  Buddy  Rogers  and 
Mai  Boyd  have  formed  a  new  pack- 
age firm,  PRB,  Inc.,  with  offices  in  the 
penthouse  at  745  Fifth.  Also  planned  is 
personal  management  of  AM-TV  person- 
alities. Miss  Pickford,  who  is  co-owner 
of  United  Artists  and  owns  a  majority  in- 
terest in  the  Samuel  Goldwyn  studios,  has 
applications  on  file  with  the  FCC  for  three 
stations  in  North  Carolina.  Fourth  director 
of  the  new  firm  is  Paul  O'Brien,  of  O'Brien, 
Driscoll,  Raftery  and  Lawler.  .  .  .  First 
public  showing  of  the  recently  discovered 
Bible  scroll  said  to  be  1,000  years  older 
than  any  previous  record  occurred  Friday 
nite  on  the  Camel  News  Caravan  over 
NBC.  The  Archbishop  of  Jerusalem  and 
Luther  Evans,  Librarian  of  Congress,  ap- 
peared on  the  show  with  the  scroll.  .  .  . 
The  N.  Y.  Paramount  theater  will  pick  up 
the  network  pool  of  the  UN  cornerstone 
ceremonies  on  its  large  screen  this  after- 
noon. 


CBS  IS  DROPPING  "Sugar  Hill  Times" 
and  will  replace  the  all-Negro  revue 
with  "Romance,"  a  dramatic  series  pro- 
duced and  directed  by  Robert  Stevens,  who 
also  does  "Suspense."  Show  will  be  aired 
every  other  Thursday,  8:30  p.m.,  alternat- 
ing with  "Inside  USA,"  beginning  Nov.  3. 
Lilli  Palmer  will  guest  on  the  preem.  .  .  . 
Guy  Griffen,  formerly  general  manager  of 
WSSB,  Durham,  has  joined  the  sales  staff 
of  WMAR-TV,  Baltimore.  .  .  .  Hour-long 
pickup  of  the  International  Livestock  Ex- 
position in  Chicago  Nov.  29  will  be  spon- 
sored on  NBC  by  Allis-Chalmers,  through 
Bert  S.  Gittins  agency.  Everett  Mitchell 
will  describe  judging  and  selection  of  the 
grand  champion  steer. 


6-10  Feel  Declared 
Best  Viewing  Distance 


Viewing  distances  of  six  to  ten 
feet  is  generally  comfortable  and 
practical  for  receivers  with  15  to  19 
inch  picture  tubes,  Dr.  Theodore  H. 
Conklin,  president  of  the  New  York 
State  Optometric  Association,  said 
today. 

Dr.  Conklin  disclosed  that  scienti- 
fic findings  show  the  ideal  viewing 
distance  for  most  people  is  six  to  ten 
feet,  and  that  large  screen  pictures 
present  the  ideal  for  viewing  at  that 
distance. 

"It  is  twice  as  easy  to  see  a  fifteen- 
or  nineteen  inch  picture  from  that 
distance  as  a  ten-inch  picture,"  he 
said.  "The  visual  angle  is  twice  as 
great  and  therefore  the  size  of  the 
optical  image  to  the  human  eye  is 
doubled. 

"It  is  fallacious  to  think  that  large 
screens  require  viewing  from  dis- 
tances of  no  less  than  twenty  feet  as 
many  people  believe,"  he  declared. 
"Moving  back  farther  than  ten  feet 
forces  the  eye  to  look  at  an  optically 
smaller  image.  It  is  a  physical  law 
that  the  larger  the  visual  target,  the 
easier  the  visual  perception." 


WOC-TV,  First  Iowa  Sta., 
To  Make  Nov.  1  Debut 


TV  Box  Score 

On  the  air   87 

CP's    26 

Applications    351 


Davenport— WOC-TV,  first  station 
in  Iowa  and  the  Quad-Cities,  will 
start  programming  on  Nov.  1st,  it 
was  announced  by  manager  Ernie 
Sanders. 


First  Run  Film  Airing 
Set  For  Phonevision 


(Continued  from  Page  1) 

clined  to  state  which  film  companies 
had  sanctioned  the  use  of  their  first 
run  films  for  this  test  but  it  is 
known  that  Eugene  F.  McDonald, 
president  of  Zenith,  has  huddled 
with  Top  Hollywood  executives  in- 
cluding Spyros  Skouras,  president  of 
Twentieth  Century-Fox,  and  Will- 
iam F.  Rodgers,  vice-president  in 
charge  of  sales  for  Metro-Goldwyn- 
Mayer. 

Phonevision  attachments  are  being 
installed  in  three  hundred  homes  in 
the  Chicago  area.  Viewers  will  pay 
for  their  first  run  films  although 
cost  details  have  not  yet  been  work- 
ed out.  It  will  probably  run  around 
three  dollars  per  set  per  night.  Set 
owners,  who  will  pay  for  the  privil- 
ege of  viewing  top  Hollywood  first 
run  product,  will  merely  call  the 
telephone  company  informing  the 
phone  firm  that  they  want  to  see 
the  pictures.  The  phone  company's 
"unscrambler,"  which  is  connected 
to  the  Phonevision  set  at  home,  is 
switched  on  and  the  viewer  sees  a 
clear  image.  Set  owners  not  using 
Phonevision  will  only  see  a  blurry, 
rapidly  moving  image  on  the  screen. 


The  Week  In  Television 


Three  Networks  Sign  Ascap  Contract 

After  more  than  a  year  of  negotiation,  three  networks — ABC,  CBS  and 
NBC — and  Ascap  signed  a  five-year  contract  covering  TV  use  of  Ascap 
members'  music  on  a  blanket  basis,  with  rates  ten  per  cent  higher  than 
those  for  AM.  Discussions  continued,  however,  between  Ascap  and  those 
stations  desiring  a  license  on  a  per-program  basis.  .  .  .  Color  Television, 
Inc.,  took  the  stand  at  the  FCC  hearings  and  revealed  that  it  is  working 
with  DuMont  and  Philco  on  problems  of  circuit  design  and  development 
of  direct-view  color  tubes. .  . .  The  Commission  announced  that  it  will  do 
its  own  testing  of  color  receivers  and  asked  RCA,  CBS  and  CTl  to  submit 
models  for  testing  by  FCC  staffers.  .  .  .  Organization  of  TV  Authority 
will  be  proposed  at  a  meeting  of  the  4-A's  board  Oct.  26.  .  .  .  Laboratory 
development  of  a  new  pickup  tube  with  the  sensitivity  of  the  human  eye 
was  disclosed  by  Dr.  V .  K.  Zworykin,  v-p  of  RCA  Labs.  .  .  .  FCC's  pro- 
posed report  on  interconnection  aspects  of  AT&T  relay  lines  was  sharply 
attacked  in  statements  filed  with  the  Commission  by  Western  Union  and 
DuMont.  .  .  .  Skiatron  Corp.  became  another  starter  in  the  color  sweep- 
stakes, charged  that  the  "additive"  system  of  RCA  and  Columbia  were 
obsolete  and  that  its  own  "subtractive"  system  was  the  ultimate  in  color 
video.  .  .  .  Andrew  Jaeger,  film  director  of  WABD,  was  elected  board 
chairman  of  National  Television  Film  Council. 


Sales  Up  Despite 
Color  Hearings, 
Mfrs.  Report 

(Continued  from  Page  It 

of  a  receiver  for  fear  it  soon  would 
be  obsolete,  but  without  exception 
the  manufacturers  report  not  a  de- 
crease, but  a  sharp  increase  in  sales. 

(Scope  of  the  rapidly  expanding 
TV  circulation  was  revealed  by  mar- 
ket research  studies  by  General 
Electric  Co.,  Newark.  Total  of  5,600.- 
000  sets  in  use  by  the  end  of  next 
year  was  indicated,  with  19,300,000 
receivers  five  years  from  now,  the 
firm  said.) 

Although  individual  production 
figures  are  closely  guarded  by  each 
manufacturer,  it  is  the  consensus 
that  the  entire  industry  will  exceed 
the  production  goal  of  2,000,000  re- 
ceivers set  at  the  beginning  of  the 
year,  with  some  estimates  placing 
the  expected  total  at  around 
2,300,000. 

This  is  normally  a  period  of  ac- 
celerated activity  —  sales  between 
September  and  Christmas  usually 
account  for  about  36  per  cent  of  the 
year's  total — but  with  virtually  no 
exceptions  demand  has  been  so 
great  that  all  manufacturers  have 
been  forced  to  allocate  shipments. 

When  queried  about  any  possible 
effects  on  sales  of  the  color  contro- 
versy, the  manufacturers  replied 
that  none  has  been  noticeable  what- 
soever, and  that  sales  are  consider- 
ably ahead  of  last  year. 

General  tone  of  the  replies  was 
one  of  extreme  well-being.  "Sales 
have  never  been  this  good,"  said  the 
sales  manager  of  one  of  the  major 
producers.  "Demand  is  way  ahead  of 
a  fantastically  good  supply,"  was  the 
reply  of  another  major  manufac- 
turer. Present  demand  for  sets  is 
the  "greatest  in  the  history  of  the 
industry;  we  can't  keep  production 
up  with  it,"  said  a  third. 

Besides  the  seasonal  upturn,  lower 
prices  are  a  main  reason  for  the  run 
on  sets.  Prices  are  generally  a  third 
lower  than  they  were  a  year  ago, 
and  in  some  cases  have  been  reduced 
almost  50  per  cent. 

In  addition,  better  programming 
has  brought  about  a  general  accep- 
tance of  the  medium.  "Video  has 
moved  out  of  the  novelty  class."  a 
manufacturer  said,  "and  now  is 
something  that  everyone  feels  he 
must  have." 


KPHO-TV  Starts  Nov.  27 

Phoenix,  Ariz.— KPHO-TV,  owned 
by  Phoenix  Television,  Inc.,  and 
managed  by  Rex  Schepp,  has  set 
November  27  as  the  day  upon  which 
it  will  begin  operations. 


8 


RADIO  DAILY 


Monday,  October  24,  1949 


AGENCIES 


BENTON  &  BOWLES,  INC.  has  an- 
n  o  u  n  c  e  d  the  resignation  of 
Robert  W.  Buckley  from  his  post  as 
business  manager  of  the  agency's 
radio  and  television  department,  ef- 
fective Nov.  15,  in  order  to  rejoin 
the  Ludlow  Typograph  Co.  of  Chi- 
cago as  special  assistant  to  the  gen- 
eral sales  manager. 

Buckley  has  been  a  sales  execu- 
tive for  Ludlow  for  some  years  be- 
fore re-entering  the  advertising  and 
radio  fields.  Prior  to  joining  Benton 
&  Bowles,  he  had  been  media  direc- 
tor and  an  account  executive  at 
Dancer-Fitzgerald-Sample  and  as- 
sistant network  sales  manager  for 
CBS  in  Chicago. 


BROOKE,  SMITH,  FRENCH  & 
DORRANCE,  INC.,  Detroit  and  New 
York  advertising  agency,  announces 
the  addition  of  Roy  M.  Marshall  to 
its  traffic  control  staff  in  the  Detroit 
division. 


KENNETH  M.  PARKER,  formerly 
with  WBBM,  Chicago,  and  other 
midwestern  and  western  stations, 
has  joined  SESAC,  Inc.,  as  field  rep- 
resentative. 


HIRSHON-GARFIELD,  INC.,  has 
resigned  the  Artistic  Foundations  ac- 
count, effective  Jan.  1. 


CLEMENTS  CO.,  Philadelphia, 
has  been  appointed  by  the  Blue 
Anchor  Beverage  Co.,  also  of  Phila- 
delphia. 

HIRSHON-GARFIELD,  INC.,  has 
been  appointed  by  the  Waltham 
Watch  Co.,  Waltham,  Mass. 


FREDERIC  W.  ZIV  CO.,  one  of  the 
country's  largest  producers  of  trans- 
cribed radio  shows,  announces  the 
signing  of  their  "Cisco  Kid"  western 
by  WSVS,  Crewe,  Va.  Show  will  be 
heard  on  the  station  five  times  a 
week. 


KATL,  Houston,  has  announced 
that  it  has  appointed  the  Independ- 
ent Metropolitan  Sales  as  national 
sales  advertising  representative. 


Pool  Coverage  Set 

Highlight  of  today's  UN  Day 
observance  will  be  the  corner- 
stone ceremonies  at  the  new 
United  Nations  Building  on 
New  York's  East  River,  with 
President  Truman,  Secretary- 
General  Trygve  Lie,  UN  As- 
sembly President  Carlos  Rom- 
ulo,  Gov.  Dewey  and  Mayor 
O'Dwycr  participating.  ABC 
and  NBC  have  scheduled  live 
pickups  from  12:30  to  1  p.m. 
MBS  will  transcribe  during  this 
period  for  broadcast  at  2:30 
p.m.,  and  CBS  will  do  likewise 
for  4  p.m.  airing.  The  ceremon- 
ies will  be  televised  under  a 
pool  arrangement,  to  be  hand- 
led by  CBS-TV,  from  noon  to 
1  p.m. 


Today  Is  United  Nations  Day; 
Radio  Accomplishments  Noted 


(Continued  from  Page  1) 

die  Eastern  programs  are  beamed 
in  16  languages,  Latin  American 
programs  in  Spanish  and  Portu- 
guese, Trans-Pacific  in  ten  lan- 
guages. The  latter  service  utilizes 
four  UN  State 
Dept.  transmit- 
ters and  a  BBC 
transmitter.  In 
addition,  record- 
ings of  programs 
of  special  inter- 
est are  sent  to 
stations  in  China, 
Pakistan,  India, 
Burma,  Siam, 
and  the  Philip- 
pines. 

The  executive 
staff  of  the  UN 
Radio  Services  is 
headed  by  Ben-  AYLEN 
jamin  Cohen,  assistant  secretary- 
general,  Dept.  of  Public  Information. 
Peter  Aylen  is  director  of  the  Radio 
Division,  and  Carlos  Garcia-Palacios 
is  deputy  director.  W.  Gibson  Park 
is  chief  of  production.  Norman  Cor- 
win  is  head  of  special  projects,  and 
Dorothy  Lewis  handles  U.  S.  Station 
Relations. 

The  Canadian  Broadcasting  Corp. 
carried  two  important  UN  produc- 
tions regularly  on  both  national 
networks — CBS  Trans-Canada,  and 
the  Dominion  network,  in  addition 
to  its  own  United  Nations  cmaterial. 
CBC  shortwave  transmitters  beam 
UN  programs  to  northern  and  cen- 
tral Europe,  the  Middle  East,  New 
Zealand  and  Australasia,  and  South 
Africa. 

Increased  Coverage  Noted 

The  report  noted  a  "marked  in- 
crease" in  UN  coverage  by  U.  S. 
stations  and  networks  during  1948- 
1949,  and  attributed  this  increase  to 
the  UN  resolution  passed  by  the 
NAB  in  May,  1948,  plus  improved 
coverage  by  tradepapers.  The  daily 
program,  "United  Nations'  "Today" 
is  carried  each  evening  by  170  sta- 
tions of  the  Don  Lee,  Yankee,  and 
Liberty  networks.  "Memo  From 
Lake  Success"  is  aired  weekly  by 
96  CBS  affiliates.  "Two  Billion 
Strong,"  a  half-hour  program,  is 
carried  each  week  by  ABC.  "UN 
Story"  is  a  -weekly  transcribed  show 


Tribute  To  Radio 

Benjamin  A.  Cohen,  assistant 
secretary  general  of  United  Na- 
tions, Department  of  Public  In- 
formation, 
Friday  paid 
tribute  to  ra-% 
dio    for  its 
support  ofi 
U.  N.,  in  at 
special  stated 
ment.  Mr\ 
Cohen,  said: 

"In  behalfl 
of  the  De-\ 
partment  of\ 
Public  Infor- 
m  at  i  o  n  I\ 
wish  to  take 
this  oppor- 
tunity to  ex- 
press to  American  broadcasters 
our  appreciation  of  the  compre- 
hensive coverage  of  United  Na- 
tions during  the  past  year  and 
upon  the  occasion  of  the  United 
Nations  Day  celebration,  Octo- 
ber 24th. 

"The  radio  industry  is  rend- 
ering extraordinary  service  to 
the  cause  of  peace  and  interna- 
tional understanding  in  bring- 
ing to  so  wide  an  audience 
important  messages  from  dele- 
gates and  information  about 
the  global  activities  of  the  Unit- 
ed Nations  commission  and 
agencies." 


COHEN 


aired  by  300  stations  in  areas  not 
always  covered  by  other  UN  pro- 
grams. 

'Personality'  Shows  Featured 

Two  series  of  "Behind  the  Scenes 
at  UN,"  transcribed  five-minute  pro- 
files of  UN  personalities,  were  aired 
by  350  stations  during  1948.  "Little 
Songs  About  the  UN,"  a  series  of 
one-minute  jingles  commissioned  by 
WNEW,  New  York,  were  broadcast 
by  hundreds  of  stations  throughout 
the  U.  S.  and  other  English-speaking 
countries,  and  are  being  translated 
into  French.  Another  transcribed 
series  of  five-minute  interviews, 
"Status  of  Women,"  has  been  dis- 
tributed in  the  U.  S.,  Canada,  Au- 
stralia, England,  and  South  Africa. 


"Menjous"  On  New  Time 

Following  an  absence  of  three 
weeks  from  the  airlanes,  WOR's 
"Meet  The  Menjous,"  starring 
Adolph  and  wife,  Verree  Teasdale, 
will  resume  broadcasting  on  Mon- 
day (24)  at  11:30  a.m.,  and  will  con- 
tinue to  be  heard  Monday-through- 
Friday  at  the  same  time. 

Hospital  Pickup  Planned 

WWRL  will  broadcast  exclusively 
the  dedication  ceremonies  of  the 
Lowenstein  Pavillion  at  the  Hillside 
Hospital,  Bellerose,  L.  I.,  featuring 
Governor  Thomas  E.  Dewey  as  the 
principal  speaker,  this  afternoon 
2: 30  p.m. 


Wilkins  To  Broadcast 

Roy  Wilkins,  acting  secretary  of 
the  National  Assn.  for  the  Advance- 
men  of  Colored  People,  will  broad- 
cast a  commentary  directly  from 
the  Freedom  Train  on  Oct.  27,  9: 45- 
10: 00  a.m„  over  WLIB. 

The  train  is  scheduled  to  arrive 
in  New  York  City  today. 


7th  AM  In  Operation 

Fort  Worth,  Tex.  —  The  seventh 
AM  outlet  for  this  city,  KCUL,  has 
taken  to  the  air  and  is  now  opera- 
ting 24  hours  per  day.  Outlet  is  own- 
ed and  operated  by  the  East  West 
Broadcasting  Co. 


new  Business 


WWBZ,  Vineland,  N.  J.:  DiPaola 
Clothes  .  .  .  men's  clothing  stores  in 
Vineland,  Camden,  and  Atlantic 
City  bought  two  15-minute  segments 
of  the  "All  Sports  Parade"  daily  for 
thirteen  weeks.  Utilco  Co.  of  Mill- 
ville,  N.  J.  signed  for  10-minute  pro- 
grams featuring  Dorothy  Carlson, 
Monday  through  Friday  for  26 
weeks.  Borough  of  Vineland  Elec- 
tric Department  bought  8:00  a.m. 
newscast  and  15-minute  organ  show 
on  Sunday  for  52  weeks.  Weir  Fur- 
niture Store  of  Glassboro,  N.  J.,  and 
Gertman's  Shoe  Store  of  Vineland, 
N.  J.  purchased  participating  spots 
on  Fred  Wood  program.  Foss  &  Co., 
Vineland  paint  manufacturers,  pur- 
chased 2:00  p.m.  newscast  for  26 
weeks.  B  &  B  Poultry  Co.  bought 
participating  spots  on  Pete  Taylor 
Show  for  26  weeks.  Nine  local  high 
school  football  games  were  sold  to 
Harry  Spiegel  Enterprises,  and 
Morie-Viola  Co.,  contractors  and 
builders.  Kent  &  Sussex  Racing  As- 
sociation of  Harrington,  Delaware 
purchased  participating  spots  on 
"All  Sports  Parade." 


KNX,  Los  Angeles:  Milani  Foods, 
Los  Angeles,  will  sponsor  a  52-week 
series  of  once-a-week  station  break 
announcements  beginning  Thursday, 
November  3.  Agency  for  the  account 
is  The  Jordan  Company,  Los  An- 
geles. The  Bublichki  Cafe,  Los  An- 
geles, will  sponsor  a  15-minute  por- 
tion of  the  "Steve  Allen  Time"  pro- 
gram on  Saturdays,  12:05-12:20  a.m., 
PST.  The  Bublichki  order  is  for  52 
weeks. 

Telephone  Sleuthing 

Pays  Off  On  Newscast 

(Continued  from  Page  1) 

telephone  conversations  and  came 
up  with  startling  results. 

On  news  director  McCarthy's 
5  p.m.  news  broadcast,  he  stated 
that  a  gambling  shut  down  had  been 
ordered  in  Newport,  Ky.,  one  of 
Cincinnati's  neighborhood  commu- 
nities immediately  across  the  Ohio 
River.  This  news  story  flushed  an 
anonymous  telephone  call  from 
a  Northern  Kentucky  listener  who 
advised  that  the  crack  down  had 
already  vanished. 

Listeners  Got  All  Details 

So  Tom  decided  to  see  for  himself 
and  he  set  up  his  recording  devices. 
Then  he  proceeded  to  call  six  of 
the  largest  gaming  emporiums  in 
Newport  and  asked:  "are  you  going 
to  have  gambling  tonight  or  is  the 
lid  really  on?" 

He  did  not  identify  himself  and 
employees  of  all  the  clubs  called 
unhesitatingly  told  him  that  the 
tables  would  be  operating. 

Tom  finished  his  question  only 
a  few  minutes  before  his  6  p.m. 
news  broadcast  so  the  listeners  got 
the  interview  right  off  the  original 
recording,  complete  with  dial  tones, 
wrong  numbers  and  very  frank 
reports. 


VOL.  49.  NO.  16 


NEW  YORK,  TUESDAY,  OCTOBER  25,  1949 


TEN  CENTS 


U.N.  DEDICATION  GETS  WIDE  COVERAGE 


FCC  Denies  WNYC 
Extended  Air  Time 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  The  FCC  refused 
yesterday  permission  for  WNYC, 
New  York  to  remain  on  the  air 
Nov.  8,  beyond  its  customary  10 
p.m.  signoff  time  to  broadcast  elec- 
tion returns. 

The  Commission  in  a  3-2  ruling, 
said  it  felt  any  such  exception  would 
set  a  precedent  for  "any  number  of 
other  cases"  of  special  temporary 
authorization.  Commrs.  Frieda  Hen- 
nock  and  Robert  Jones  dissented, 
scoring  such  "complete  inflexibility" 
of  rules. 


WTAM  Aids  Fund  Drive 
For  Cleveland  Charity 

Cleveland — A  special  benefit  mati- 
nee of  the  "Ice  Oapades"  staged  by 
WTAM  in  cooperation  with  the  So- 
ciety for  Crippled  Children  last 
week  topped  all  expectations,  with 
more  than  $10,000  being  turned  'over 
to  the  Society. 

The  price  of  admission  was  a 
donation  to  the  Society's  treasury. 
Tickets  were  sold  in  the  lobby  of 
WTAM,  and  at  the  main  offices  of 
the  Cleveland  Trust  Bank.  The  spe- 
cial matinee  was  plugged  on  WTAM 
several  times  a  day. 


CBS,  Associated  Petition 
For  CP  Re-Assignment 

San  Francisco— CBS  and  Associ- 
ated Broadcasters,  Inc.,  yesterday 
filed  a  joint  petition  with  the  FCC 
for  re-assignment  of  a  construction 
permit  for  a  new  50,000-watt  station 
here  from  the  latter's  radio  station 
KSFO  and  TV  station  KPIX  to  the 
(Continued  on  Page  2) 


Charity  Stint 

Buffalo — A  record  for  radio's 
longest  auction  broadcast  is 
claimed  by  WEBR.  In  an  effort 
to  spur  Buffalo's  lagging  Com- 
munity Chest  drive,  three  WEBR 
disc  jockeys  remained  on  the 
air  from  11:30  p.m.  Saturday 
night  to  8  a.m.  Sunday,  with  the 
aid  of  20  visiting  celebrities.  A 
total  of  $3,506  for  the  Chest  was 
raised  from  sale  of  90  prizes. 


Small  World 

Davenport,  la.  —  Competition 
among  Davenport's  stations  is 
just  as  keen  as  it  is  anywhere, 
but  not  as  frantic  as  witnesses 
of  the  following  scene  might 
think:  WOC  announcer  Warren 
Vasen,  speeding  toward  the  stu- 
dios for  his  early-morning  show, 
collided  with  a  car  driven  by 
KSTT's  engineer  Ed  Huguning. 
Neither  was  hurt,  however,  and 
Vasen's  show.  "The  Eager  Bea- 
ver," went  on  as  usual. 


Change  NAB  By-Laws 
In  Mail  Referendum 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  Eight  proposed 
amendments  to  the  NAB  by-laws  af- 
fecting membership,  dues,  structure, 
directors,  and  meeting  plans  were 
approved  overwhelmingly  in  a  mail 
referendum  among  the  membership, 
C.  E.  Arney  Jr.,  NAB  secretary- 
treasurer,  has  announced.  A  total  of 
1,700  ballots  went  out  to  the  full 
NAB  membership  in  September. 

A  brief  description  of  each  new 
amendment  follows: 

1.  Defines  the  status  of  associate 

(Continued  on  Page  8) 

Wagner  Named  By  MBS 
To  Programming  Post 

Harold  M.  Wagner,  director  of 
traffic  operations  at  MBS,  has  been 
appointed  to  the  newly-created  post 
of  manager  of  program  operations. 

In  his  new  capacity,  Wagner  will 
assume  some  of  the  duties  formerly 
(Continued  on  Page  2) 


200  Accredited  Radio-Television  Reps. 
Attend  Corner  Stone  Ceremonies 
In  Manhattan  Yesterday 


Town  Hall's  Status 
Explained  By  Denny 


Trade  reports  that  ABC  was  un- 
willing to  renew  its  current  three- 
year  contract  with  Town  Hall,  Inc., 
for  "America's  Town  Meeting  of  the 
Air"  under  the  present  terms  calling 
for  co-op  sponsorships  were  con- 
firmed yesterday  by  George  V. 
Denny,  Jr.,  president  of  Town  Hall. 

At  his  first  New  York  press  con- 
ference held  since  his  round-the- 

(Continued  on  Page  3) 

Other  Stations'  Newsmen 
To  Broadcast  Over  WTOP 


Washington  Bureau  of  RADIO  DAILY 
Washington — A  new  WTOP  news 
program  will  "call  in"  newsmen 
from  five  suburban  daytime  sta- 
tions for  two-minute  weekly  re- 
ports on  happenings  in  the  Wash- 
ington outskirts.  Based  on  the  for- 
mat of  CBS  world  news,  the  new 
(Continued  on  Page  2) 

BAB  To  Begin  Mailing 
Sales  Promotion  Folders 


The  Broadcast  Advertising  Bureau 
and  subscribing  stations  soon  will 
begin  mailing  the  first  in  a  series  of 
13  promotional  folders  to  25,000  of 

(Continued  on  Page  2) 


Wage  Scale  For  TV-Pix  Set 
By  AFM;  'Royalties'  Hinted 


The  American  Federation  of  Mu- 
sicians has  established  a  wage  scale 
for  TV  films  of  $27  per  man  for  each 
"film  program  of  fifteen  minutes  or 
less  duration,  with  or  without  com- 
mercial continuity  or  announce- 
ments, the  rehearsing,  recording  and 
photographing  of  which  does  not 
exceed  one  hour." 

The  scale  and  other  contract  con- 
ditions are  contained  in  a  six-and-a- 
half   page    memorandum  received 


yesterday  by  producers  and  agencies. 

Overtime  rate  of  $9  per  man  was 
set  "for  rehearsing,  recording  and 
photographing,  for  each  five  minutes 
or  less  television  film  program,  the 
rehearsing,  recording  and  photog- 
raphing of  which  does  not  exceed  20 
minutes."  Overtime  rate  of  $4.50  per 
man  was  set  for  rehearsals  only,  15 
minutes  or  less. 

Double  rate  was  established  for 
(Continued  on  Page  7) 


A  radio  and  TV  corps  of 
200  correspondents,  announc- 
ers and  technicians  gathered 
at  the  United  Nations  site  on 
the  East  River  in  New  York 
City  yesterday  to  cover  the 
address  of  President  Harry  S. 
Truman,  and  to  participate  in 
the  corner  stone  laying  cere- 
monies of  the  new  U.N.  head- 

(Continued  on  Page  8) 


Station  Men  Attend 
BMI  Clink  In  N.  Y. 


More  than  50  station  executives 
are  attending  the  tenth  Broadcast 
Music,  Inc.,  Program  Directors  and 
Librarians  Clinic,  which  opened  in 
New  York  yesterday  and  will  con- 
tinue through  today.  Attendees  were 
shown  the  first  copies  of  the  new 
BMI  Categorical  Index,  which  lists 
some  4,000  songs  broken  down  into 
200  categories,  making  available  in- 

(Continued  on  Page  3) 

RMA  Reports  Heavy  Call 
For  Nat.  Radio  Wk.  Mats 


Washington  —  RMA  has  revealed 
that  545  newspapers  have  already 
asked  for  975  full-page  newspaper 
mats  for  joint  dealer  ads  during  Na- 
tional Radio  and  Television  Week, 
October  30-November  5. 

W.  B.  McGill,  chairman  of  the 
(Continued  on  Page  2) 


Now  CBS  Sponsor 

"Skippy  Hollywood  Theater,"  a 
new  series  of  half-hour  dramatic 
programs  starring  top  movie 
names,  and  sponsored  by  the 
Rosefield  Packing  Co.  for  Skippy 
Peanut  Butter,  will  make  its  debut 
over  the  CBS  network  as  a 
Thursday  night  feature.  December 
1.  10:30-11:00  p.m..  EST.  The 
agency  in  charge  is  Young  & 
Rubicam,  Inc. 


2 


RADIO 


DAILY 


Tuesday.  October  25.  1949 


Vol.  49,  No.  16     Tues.,  Oct.  25,  1949     10  Cts. 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays.  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicoijte, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily, 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Cable  address:  Radaily,  New  York. 

WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
6425  Hollywood  Blvd.       Phono:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older,  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
360  No.  Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postorhce  at  New  York,  N.  Y., 
■•nder  the  act  of  March  3,  1879. 


FINANCIAL 


(October  24) 


NEW  YORK 

STOCK 

EXCHANGE 

Net 

High 

Low 

Close 

Chg. 

ABC   

8Vi 

8% 

81/2 

+ 

Admiral  Corp  

28 

27% 

27  7/8 

Vt 

Am.  Tel.  &  Tel  

144 

143% 

144 

+ 

V* 

CBS  A   

25  Va 

24l/2 

241/2 

% 

CBS  B   

25 

24l/4 

24% 

+ 

% 

Philco   

30'/2 

30 1/8 

30y4 

+ 

V* 

RCA  Common 

13 

123/4 

123/4 

V* 

RCA  1st  pfd  

71% 

71% 

71% 

% 

Westinghouse 

29 

285/8 

28% 

3s 

Westinghouse  pfd. 

99 

98% 

99 

+ 

v4 

Zenith  Radio   

281/4 

281/4 

281/4 

V* 

NEW  YORK 

CURB 

EXCHANGE 

Hazeltine  Corp.    .  . 

141/2 

141/2 

% 

Nat.  Union  Radio.  . 

2% 

23/4 

2% 

OVER  THE  COUNTER 

Bid 

OuMont  Lab   14V4 

Stromberg-Carlson    13 

U.  S.  Television   % 

WCAO  (Baltimore)    16 

WJR  (Detroit)    7'/4 


Asked 
15l/4 
141/4 

% 

'sy4 


e  of ~J(andaA  TO  I 
"EN  IUDY,  General  Manager 


CBS,  Associated  Petition 
For  CP  Re-Assignment 

(Continued  from  Page  1) 

Columbia-net-owned  station  KCBS. 

In  a  joint  announcement  by  Ar- 
thur Hull  Hayes,  CBS  v^p  and 
KCBS  general  manager,  and  Wesley 
I.  Dumm,  president  of  Associated 
Broadcasters,  Inc.,  it  was  disclosed 
that  CBS  is  ready  to  begin  imme- 
diate construction  of  the  new  trans- 
mitter on  the  north  shore  of  San 
Francisco  Bay,  near  Novato,  Calif., 
if  and  when  the  petition  is  granted, 
and  that  Associated,  "in  the  light  of 
recent  rapid  developments  in  TV," 
Associated  "prefers  to  devote  its 
future  efforts  to  the  development  of 
KiPIX." 


Wagner  Named  By  MBS 
To  Programming  Post 

(Continued  from  Page  1) 

under  the  supervision  of  Jack  Paige, 
whose  resignation  as  program  man- 
ager becomes  effective  Nov.  1.  In 
general,  Wagner  will  supervise  op- 
erations of  the  program  department. 
Reporting  to  him  will  be  the  divi- 
sion of  program  traffic,  program 
supervision  and  commercial  service. 

He  is  a  graduate  of  Brown  Uni- 
versity. He  entered  radio  as  an  an- 
nouncer at  WESG,  Elmira,  N.  Y., 
in  1937.  Two  years  later,  he  became 
program  director  of  WENY  in  the 
same  city.  He  joined  Mutual  in  1941 
as  night  program  supervisor. 


RMA  Reports  Heavy  Call 
For  Nat.  Radio  Wk.  Mats 


(Continued  from  Page  1) 

RMA  committee  handling  the  pro- 
motion, said  he  believes  the  event 
"will  be  more  widely  celebrated  this 
year  by  more  dealers  than  at  any 
time  since  this  annual  industry  ob- 
servance was  inaugurated  jointly  by 
RMA  and  NAB  five  years  ago." 

Special  spots  have  also  been  fur- 
nished broadcasters. 


Other  Stations'  Newsmen 
To  Broadcast  Over  WTOP 


(Continued  from  Page  1) 

program  will  bring  in  reports  from 
men  identified  as  representatives  of 
the  suburban  stations  —  which  in- 
clude WARL,  Arlington;  WPIK, 
Alexandria;  WFAX,  Falls  Church, 
all  in  Virginia,  and  WGAY,  Silver 
Spring,  and  WBCC,  Bethesda,  in 
Maryland. 


New  Antenna  For  KNBC 

San  Francisco — KNBC  will  mark 
the  start  of  service  with  its  new 
vertical  radiator  antenna  with  a 
special  program  tonight  at  6:  30  p.m. 
KNBC  will  be  off  the  air  for  30 
seconds  during  the  half-hour  pro- 
gram while  it  switches  from  its 
present  antenna  to  the  new  one. 
John  W.  Elwood,  KNBC  general 
manager,  said  the  vertical  radiator 
will  add  10,000  square  miles  to  the 
station's  primary  coverage  area. 


BAB  To  Begin  Mailing 
Sales  Promotion  Folders 


(Continued  from  Page  1) 

the  industry's  "best  potential  cus- 
tomers." 

Participating  stations  will  mail 
the  folders  to  regional  and  local 
prospects  while  the  BAB  is  distri- 
buting them  nationally.  Each  of  the 
13  folders  elaborates  on  one  specific 
reason  why  advertisers  should  use 
broadcast  advertising.  Folders  mail- 
ed locally  will  carry  the  individual 
station's  call  letters.  In  markets 
where  more  than  one  station  is  using 
the  series,  imprinting  and  distribu- 
tion of  the  folders  will  be  handled 
cooperatively. 

The  BAB  suggests  that  stations 
follow  up  each  mailing  in  the  series 
with  calls  by  their  salesmen,  to  ex- 
pand the  sales  stories  outlined  in 
the  folders. 


WKLO  To  Replace  WINN 
As  ABC  Web  Affiliate 


Louisville,  Ky. — ABC  will  affiliate 
WKLO,  effective  Jan.  1,  1950,  re- 
placing WINN,  a  250  watter. 

WKLO,  operating  with  5,000  watts 
daytime  power  and  1,000  watts 
night-time,  currently  is  on  the  air 
as  an  independent  station,  owned 
by  the  Mid-American  Broadcasting 
Corp.  Joe  Eaton  is  the  manager  of 
the  new  ABC  affiliate. 


COminG  and  GOMG 


MIKE  DANN,  trade  editor  at  NBC,  and 
ARTHUR  OPPENHEIM,  writer  in  the  press  de- 
partment of  the  network,  are  back  from  a 
one-week  business  trip  to  Minneapolis  wtiere 
they  aided  "Theater  Guild"  participation  in 
the  city's  centennial  celebration. 

WILLIAM  A.  SCHUDT,  JR.,  director  of  sta- 
tion relations  at  CBS,  has  returned  to  network 
headquarters  following  a  trip  to  Baltimore, 
Philadelphia  and  Washington. 

KEN  SPARNON,  field  representative  for  BMI, 
is  on  a  business  trip  to  Albany,  Troy  and 
Schenectady. 

LOU  SIMONS,  sales  manager  of  KPIX,  San 
Froncisco  tele  station  of  CBS,  is  in  New  York 
on  business. 

NAT  V.  DONATO,  sales  manager  of  C.  P. 
MacGregor,  transcriptions,  has  left  for  Skytop, 
Pa.,  meeting  place  for  the  Third  District  of 
the  NAB. 

HERBERT  ANDERSON,  of  the  sales  depart- 
ment at  NBC,  returning  from  a  three-day  trip 
in  Maryland  with  executives  of  the  Ward 
Wheelock  advertising  agency. 

RALPH  N.  WEIL,  manager  of  WOV,  is  spend- 
ing a  week  on  business  in  tiis  old  stamping 
ground — Chicago. 

GARRY  J.  CARTER,  advertising  executive  of 
Toronto,  Buffalo  and  New  York,  has  embarked 
for  Bermuda  on  a  four-week  vacation.  He'll 
be  back  late  in  November. 

MAURICE  C.  DREICER,  commentator  on 
WEVD,  is  in  San  Francisco  gathering  data  for 
his  forthcoming  book,  "How  to  Be  a  Gourmet." 

LEONARD  HOLE,  television  executive  for- 
merly with  CBS  and  DuMont,  is  vacationing 
with  MRS.  HOLE  in  Cuba  and  Jamaica.  He'll 
announce  his  future  plans  upon  his  return  to 
New  York. 


"Okay,  Louie, 
the  coast 
is  clear..." 


One  word  from  his  partner  and  this  cat-nipper  is  going  to 
work.  Might  be  the  biggest  haul  of  the  year  for  the  alley 
brigade  up  around  Fulton  Fish  Market  in  New  York. 

And  speaking  of  big  hauls,  (legitimate  variety)  you  time- 
buyers  ought  to  see  what  W-I-T-H  can  do  for  you  in  Balti- 
more.   For  just  a  little  money,  you  can  produce  big  results. 

W-I-T-H  is  the  big  bargain  buy  in  Baltimore.  It  regularly 
provides  more  listeners-per-dollar  than  any  other  station  in 
town.  W-I-T-H  has  a  BIG  audience,  too — it  covers  92.3%  of 
all  the  radio  homes  in  the  Baltimore  trading  area. 

Call  in  your  Headley-Reed  man  and  get  the  full  story  today. 


BALTIMORE,  MARYLAND 

Tom  Tinsley,  President  •  Represented  by  Headley-Reed 


Tuesday.  October  25,  1949 


RADIO  DAILY 


Town  Hall's  Status 
Explained  By  Denny 


(Continued  from  Page  1) 

world  tour  with  Town  Hall,  Denny 
disclosed  that  he  will  meet  shortly 
with  ABC  officials  for  the  purpose 
of  working  out  a  "paying"  plan  for 
incorporation  in  a  new  contract  re- 
placing the  current  deal  which  ex- 
pires in  the  first  week  of  January, 
1950. 

Denny  spiked  trade  rumors  that 
Town  Hall  was  considering  a  switch 
to  another  network  with  the  asser- 
tion: "When  you  have  265  stations 
carrying  your  program  at  a  prime 
evening  time,  you  don't  shift  unless 
there  is  a  good  reason  for  it."  He 
also  emphasized  that  relations  be- 
tween Town  Hall  and  ABC  have 
been  very  good  throughout  the  14Y2 
years  the  web  has  carried  the  pro- 
gram, adding  that  "the  stations  and 
ABC  have  been  very  loyal  to  Town 
Hall."  Denny  stressed  the  point  that 
he  was  merely  answering  the  speci- 
fic questions  of  the  reporters  and 
was  not  discussing  the  deal  through 
the  press  with  ABC. 

The  rumors  of  a  switch  were 
prompted  some  time  ago  when  it 
learned  that  ABC  was  dissatisfied 
with  the  income  it  was  deriving  out 
of  the  co  -  operatively  sponsored 
"Town  Meeting."  Currently,  the  pro- 
gram is  sponsored  on  60  ABC  sta- 
tions, most  of  which  are  middle- 
sized  or  small  outlets. 

Statement  By  Denny 

"We  know  that  ABC  won't  renew 
it  (the  contract)  on  the  same  terms," 
Denny  said.  "But  we  are  not  wor- 
ried at  all.  There  are  other  ways  to 
finance  it.  The  prestige  we  have 
gotten  on  our  trip  has  helped  us  im- 
measurably." 

Under  the  present  contract,  Town 
Hall  is  guaranteed  $3,000  per  week 
from  ABC  to  cover  the  package 
Presently,  ABC  has  both  the  AM  and 
TV  rights.  Last  year,  the  web  tele 
vised  the  show  from  Town  Hall  by 
merely  sending  in  a  few  cameras. 
Denny  is  now  considering  building 
the  program  as  a  special  simulcast 
with  the  possible  addition  of  props 
for  the  video  coverage.  Also  under 
consideration,  along  with  the  simul 
cast,  is  a  shortening  of  the  program 
from  its  present  full-hour  to  one 
half  hour.  But,  Denny  pointed  out, 
the  amount  of  money  saved  by  re 
ducing  the  length  of  the  show  would 
have  to  be  spent  to  employ  addition- 
al men   to   handle   the  television 
problems. 

"I  am  trying  to  find  out  everything 
I  can  about  television  before  we 
reach  a  decision,"  Denny  comment- 
ed. "We  may  do  some  experimenting 
before  we  decide.  We  are  going  to 
talk  with  ABC  about  these  things 
when  we  have  gathered  all  the 
facts." 

In  discussing  the  financial  difficul- 
ties experienced  under  the  current 
contract,  Denny  declared:  "We  will 
have  to  work  out  some  plan  by 
which  we  can  get  $3,000  per  week. 
We  have  to  have  that  amount  of 
money  to  do  what  we  want."  He  dis- 
closed that  the  program  lost  $1,000 


California  Commentary.  . .  1 

•  •  •  CBS  will  audition  "Crime  Correspondent"  series  originated 
by  actor  Paul  Frees.  Series  stars  Frees,  who  scripts  the  show  together 
with  Adrian  Gendot.  Gordon  T.  Hughes  will  produce  and  direct  and 

music  will  be  under  the  baton  of  Marlin  Skyles. 
HollyWOOd   '  "  '  I'mmY  Durante  will  train  out  of  Hollywood 

Nov.  11,  for  New  York  where  he  will  appear  at 
the  Copacabana  for  a  period  of  six  weeks  starting  Nov.  17.  Durante 
will  be  joined  by  the  members  of  his  NBC  radio  cast — Don  Ameche. 
Vera  Vague,  Candy  Candido,  Sara  Berner.  Five  shows  will  originate 
from  New  York.  .  .  .  Jeff  Clark,  25-year-old  baritone,  formerly  heard 
on  NBC's  Henry  Morgan  show  now  featured  with  Eileen  Wilson  on 
NBC's  "Your  Hit  Parade."  Joe  Parker  who  owned  and  wrote  the  former 
NBC  hit  show  of  1941-42,  "The  Best  of  the  Week,"  starring  Benny  Rubin, 
is  packaging  the  show  for  TV  with  Rubin  again  at  the  helm.  Marilyn 
Hare,  former  hit  of  "Meet  the  People,"  and  currently  at  Larry  Potters,  will 
be  the  featured  singer  with  the  show,  which  has  a  format  exploiting 
of  the  best  song,  best  joke,  and  generally  best  of  everything  of  the  week. 

i*      tc      ix  ft 

•  •  •  Jimmy  Wakely  has  recorded  an  album  of  six  Christ- 
mas Hymns  for  Capitol,  backed  by  Buddy  Cole,  the  Mellow  Men 
and  with  a  narration  by  Ann  Whitefield,  with  words  by  Cotton- 
seed Clark.  .  .  .  Pat  Patrick,"  Ercil  Twing"  of  the  Edgar  Bergen 
show,  is  currently  MC  and  sharing  the  stellar  spotlight  with 
comedian  George  Beatty  at  Charley  Foy's  Supper  Club.  Beatty 
recently  completed  30  weeks  on  KHJ  with  "Plantation  Jubilee." 
.  .  .  The  Jo  Stafford  concert  tour,  with  Paul  Weston's  orchestra 
and  the  Starlighters,  moves  to  Fort  Wayne,  Ind.  after  playing  to 
packed  houses  at  South  Bend,  Ind.,  Grand  Rapids  and  Saginaw, 
Mich.,  and  Toledo,  Ohio.  .  .  .  Louella  Parsons  had  a  flock  of  guest 
stars  on  her  radio  show  Sunday,  including  Ava  Gardner,  Esther 
Williams,  Ben  Gage,  Diana  Lynn,  John  Lindsay,  George  Mont- 
gomery, Dinah  Shore,  Betty  Hutton,  John  Wayne,  Joan  Crawford, 
Vera  Ellen,  Rock  Hudson,  Hymie  Fink,  Nat  Dillinger,  Corinne 
Calvet,  Ann  Blyth,  Roddy  MacDowell  and  Sonja  Henie.  The 
interviews  were  recorded  at  the  annual  Society  <  f  Hollywood 
Press  Photographers  Ball  at  Ciro's  Sat.  Oct.  15.  .  .  .  Lum  and 
Abner  time  has  been  changed:  instead  of  returning  Saturday 
October  22,  they  will  be  on  the  CBS  comedy  lineup  Wednesday 
evenings.  First  show  is  November  2  at  7:30  (PST). 


Station  Men  Attend 
BMI  Clinic  In  N.  Y. 


per  month  before  it  became  a  co-op. 
Presently,  ABC  is  taking  in  "slightly 
less"  than  $1,500  per  week  from  its 
affiliates  for  talent  costs.  It  was  un- 
derstood that  the  web  was  collecting 
about  $3,000  per  week  for  talent 
costs  when  it  was  sponsored  previ- 
ously on  three  of  its  owned  and  op- 
erated outlets  in  addition  to  affiliates. 
At  that  time,  the  program  netted  in 
talent  costs  about  the  same  amount 
which  was  guaranteed  to  Town  Hall. 

Denny  said  that  Town  Hall's 
round-the-world  tour  incurred  a 
deficit  of  about  $11,000.  The  entire 
tour  cost  a  little  over  $60,000.  The 
public  appeal  made  on  several 
broadcasts  before  the  tour  began 
netted  a  little  less  than  $50,000.  The 
auditor's  report  on  the  trip  will  be 
presented  to  the  public,  as  promised, 
on  a  future  broadcast,  Denny  said. 
He  doubted  that  another  "dollars 
for  democracy"  appeal  would  be 
made  to  make  up  the  deficit. 


Utah  Copper  Co.  Buys 
Daily  Farm  Show  On  KSL 

Salt  Lake  City— The  Utah  Copper 
Division  of  the  Kennecott  Copper 
Corp.  has  signed  a  52-week  contract 
for  sponsorship  of  "This  Business  of 
Farming"  Monday  through  Friday 
on  KSL. 

Elvon  Orme,  KSL  agricultural 
supervisor,  will  interview  farm  and 
stock  raising  experts,  and  Joseph 
Kjar,  KSL  announcer,  will  handle 
farm  news  and  market  reports.  The 
contract  was  placed  through  the 
Axelson  agency. 


(Continued  from  Page  1) 

stant  reference  to  recordings  to  fit 
every  conceivable  situation. 

Speakers  at  today's  sessions,  to  be 
held  in  the  WMGM  studios  at  711 
Fifth  Ave.,  will  include:  James  L. 
Howe,  president  and  general  man- 
ager, WCTC,  New  Brunswick,  N.  J., 
"Fundamental  Principles  for  Suc- 
cessful Management  of  the  Inde- 
pendent Station";  Ted  Cott,  vice- 
president,  WNEW,  New  York, 
"Building  Station  Personality 
Through  Programming";  Arnold  B. 
Hartley,  vice-president,  WOV,  New 
York,  "How  To  Program  Foreign 
Music,"  and  Israel  Diamond,  BMI's 
director  of  logging,  "Operation  Log." 

Lebhar  To  Speak 

Afternoon  speakers:  Bertram  Leb- 
har Jr.,  director,  WMGM,  "How  Ag- 
gressive Can  You  Afford  To  Be  in 
Programming?";  Norman  Living- 
stone, manager  of  commercial  pro- 
grams, WOR  and  WOR-TV,  and 
Arthur  Rothafel,  assistant  to  direc- 
tor of  TV  programs,  CBS,  "A  Double 
Look  At  Television." 

A  list  of  those  attending  the  clinic 
follows: 

Lawrence  A.  Coney,  Prog.  Dir..  Harry  J. 
Frank.  WHAI,  Greenfield,  Mass.:  Milt  Mit- 
ler.  Dir.  of  Prog.,  WTTT,  Coral  Gables,  Fla.: 
Charles  Barclay.  Progr.  Dir..  WGYN.  New 
York  City;  Charles  J.  Hines,  Prog.  Dir.. 
John  Wiegand.  Announcer,  WGCH,  Green- 
wich, Conn.;  James  A.  Wimmer,  Mus.  Lib., 
WOAK,  Chicago.  111.;  George  Birdas,  WLNA, 
Peekskill,  N.  Y.;  Edward  H.  Brigham. 
Prog.  Dir.,  John  Rahe,  Mus.  Lib.,  WCMD, 
Cambridge,  Md. ;  Lawrence  Webb,  Ass't  to 
Pre6.,  WJW,  Cleveland,  Ohio:  Janet  Lee, 
Mus.  Lib.,  WTTM.  Trenton,  N.  J.;  Gene 
Pierce,  Rec.  Lib.,  WMBD,  Peoria  2.  HI.; 
Wally  Buman,  Prog.  Dir.,  Mrs.  Wally  Bu- 
man,  WKOP,  Binghamton,  N.  Y.;  Joe  Web- 
ster, Prog.  Dir.,  WVPO,  Stroudsburg,  Pa.: 
George  F.  Shepard,  Prog.  Dir.,  WALL,  Mid- 
dletown,  N.  Y.;  John  H.  Stenger,  3rd,  Prog. 
Dir.,  WBAX,  Wilkes-Barre,  Pa.;  Allan  Mar- 
vin, WVBC,  East  Paterson,  N.  J.;  Marilyn 
L.  Neff,  Prog.  Dir.,  L.  S.  Gross,  Mrs.  Jean 
Brown,  Radio  Broadcasting  Co.,  Philadel- 
phia. Pa.;  Clyde  A.  Bennett.  School  of  Ra- 
dio Tech.,  New  York  City;  Mrs.  Elmer  E. 
Heinze,  WCKY,  Cincinnati,  Ohio;  Milton 
Slater,  Prog.  Dir..  WCAX,  Burlington.  Vt.: 
Bob  Nelson,  Prog.  Dept.,  WHTC,  Holland. 
Mich.:  Jess  Jordan,  Prog.  Dir..  WTBF.  Troy, 
Alabama;  Bob  Crager,  Prog.  Dir.,  Mrs.  Bob 
Crager,  WWCO.  Waterbury.  Conn.;  David 
Russell,  Script  Dept..  Jack  Shaefer,  Lib., 
WGHF,  New  York  City;  T.  E.  Kruglak, 
Jack  White,  Martin  Beck.  Katz  Agency, 
New  York  City;  Forest  W.  Cooke.  Prog. 
Dir.,  Donn  V.  Richey.  Lib..  WHBF,  Rock 
Island,  111.;  Ralph  D.  Foster,  Pres.,  Leslie 
L.  Kennon,  Asst.  to  Pres.,  KWTO.  Spring- 
field, Mo.:  Steve  Cisler,  WKYW,  Louisville, 
Kentucky. 


'Bird  Warblers'  Renewed 

Chicago  —  The    American  Bird 
Products,   Inc.,  renewed  its  spon 
sorship    of    the    "American  Bird 
Warblers"  program  for  another  26 
week  period  over  Mutual,  Sundays, 
1:30-1:45  p.m.,  EST. 


Sam  Insull,  Jr.  Resigns 

Stewart- Warner  Post 


Chicago — The  resignation  of  Sam- 
uel Insull  Jr.,  as  vice-president  of 
the  Stewart-Warner  Corp.,  effective 
Nov.  1,  has  been  accepted  "with  re- 
gret" by  James  S.  Knowlson,  Ste- 
wart-Warner board  chairman  and 
president.  Insull  will  return  to  the 
insurance  field. 

•He  joined  Stewart-Warner  as  as- 
sistant to  the  president  in  January, 
1947,  and  was  elected  a  vice-presi- 
dent the  following  December,  head- 
ing Stewart-Warner  Electric,  the 
firm's  radio  and  television  division. 


Advertisers  get  the  biggest 
ratings  in  all  radio— 
11  of  the  top  15— on  CBS. 

Advertisers  get  the  biggest 
average  audience  in  all  radio 
20%  bigger-on  CBS. 


CBS.. 


Even  leaving  out  the  "top  15," 
advertisers  still  get  the  biggest 
average  in  all  radio-on  CBS. 

Advertisers  get  the  biggest 
audiences  at  the  lowest  cost  in 
all  radio— only  on  CBS. 


if- 


© 


© 


•z* 


>f  *£©i#a 
't®S©2*li 


©x©2Ms 


© 


©s© 


m 


Source:  C.  E.  Hooper,  Oct.  1-7,  1949 


Hundreds  of  thousands  are  now  enjoy- 
ing RCA's  thrilling  new  way  of  playing 
records  .  .  .  they  marvel  at  its  wonderful 
tone  .  .  .  and  the  speed  with  which  it 
changes  records. 

Prolonged  research  is  behind  this  achieve- 
ment, research  which  sought  — for  the  first 
time  in  70  years  of  phonograph  history— a 
record  and  automatic  player  designed  for 
each  other. 

Revolutionary  is  its  record-changing 
principle,  with  mechanism  inside  the 


central  spindle  post  on  which  records 
are  so  easily  stacked.  Result:  a  simpli- 
fied machine,  that  changes  records  in 
5  seconds. 

Remarkable,  too,  are  the  new  records  — 
only  6%  inches  in  diameter— yet  giving  as 
much  playing  time  as  conventional  12-inch 
records.  Unbreakable,  these  compact  vinyl 
plastic  discs  use  only  the  distortion-free 
"quality  zone". . .  for  unbelievable  beauty 
of  tone. 

Value  of  the  research  behind  RCA's 


45  rpm  system— which  was  started  11 
years  ago  at  RCA  Laboratories  — is  seen 
in  the  instant  acceptance,  by  the  public, 
of  this  better  way  of  playing  records. 
Music  lovers  may  now  have  both  the  45 
rpm  system,  and  the  conventional  "78." 
*     *  * 

Development  of  an  entirehj  new  record- 
playing  principle  is  just  one  of  hundreds  of 
ways  in  which  RCA  research  works  for  you. 
Leadership  in  science  and  engineering  adds 
value  beyond  price  to  any  product  of  RCA, 
or  RCA  Victor. 


J  Section  of  RADIO  DAILY,  Tuesday,  October  25,  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 

AFM  PROPOSES  SCALE  FOR  TV  FILMS 


► 


TELE  TOPICS 


"CORD  THEATER,"  which  is  setting  an 
"  enviable  record  for  consistently  high 
quality  drama,  did  it  again  last  week  with 
a  sensitive,  entrancing  production  of  "On 
Borrowed  Time."  Adapted  by  Nancy  Moore 
from  a  play  by  Paul  Osborn,  the  program 
was  wholesomely  sentimental,  yet  never 
became  maudlin.  The  performances  of  the 
three  adult  leads — Walter  Hampden,  Dor- 
othy Stickney  and  Basil  Rathbone — were 
as  fine  as  any  the  medium  has  seen,  while 
young  Tommy  Rettig  was  well-nigh  per- 
fect as  Pud.  Garth  Montgomery  produces 
the  series,  and  Marc  Daniels  directs.  Sets 
were  by  Samuel  Leve,  costumes  by  Paul  du 
Pont  and  music  by  Cy  Feuer.  .  .  .  Part  of 
the  success  of  "Ford  Theater"  must  be 
attributed  to  the  fact  that  it  is  aired  bi- 
weekly. The  advantages  of  such  a  sched- 
ule, from  a  production  viewpoint,  are  too 
well-known  and  too  numerous  to  repeat 
here,  but  if  bi-weekly  means  the  level  of 
entertainment  supplied  by  the  show,  we 
wish  more  programs  would  follow  suit. 
Sponsor  plans  to  begin  a  weekly  sked  after 
the  first  of  the  year,  but  two  separate  pro- 
duction units  will  be  used.  .  .  .  Commer- 
cials, by  Transfilm,  were  especially  well 
done.  One  directed  to  women,  plays  up 
the  "fashion"  features  of  the  car,  while 
the  second,  for  men,  does  a  thorough  job 
on  performance.  Agency  is  K.  &  E. 
• 

DOB  SMITH  and  "Howdy  Doody"  mark 
their  400th  performance  on  NBC  to- 
day. Now  seen  across  the  board,  show 
started  as  a  once-weekly  Dec.  27,  1947. 
Since  then  it's  drawn  more  than  a  million 
pieces  of  mail  and  over  200,000  ticket  re- 
quests and  has  been  merchandised  on  28 
articles.  .  .  .  Local  Chevrolet  Dealers  Assn. 
will  sponsor  the  Golden  Gloves  on  WPIX 
for  the  second  straight  year,  through 
Campbell-Ewald.  They'll  bankroll  the  fi- 
nals, semis,  and  perhaps,  the  quarter  finals. 
.  .  .  Video  Varieties  has  completed  a  se- 
ries of  nine  film  commercials  for  Vaseline 
Hair  Tonic,  through  McCann-Erickson.  .  .  . 
Charles  Henderson  and  Mirzi  Mayfair  have 
signed  for  their  third  cycle  on  "Stop  The 
Music."  Cast  and  crew  for  the  show,  inci- 
dentally, now  totals  140. 

• 

OFFICIAL  UNVEILING  of  ABC's  N.  Y. 
Television  Center  will  be  held  Thurs- 
day. .  .  .  "City  At  Midnight,"  which  bows 
on  WNBT  tonite  from  an  intersection  on 
New  York's  lower  east  side,  will  originate 
its  second  stanza  from  the  52nd  street 
jazz  belt,  and  its  third  from  the  dock  area. 
Don  Luftig  is  scripting  the  latter  two  in- 
stallments. .  .  .  After  putting  in  a  full 
day's  rehearsal  for  "We,  The  People," 
Celeste  Holm  cracked:  "Television  is  just 
like  summer  stock — only  fall  never  comes." 
.  .  .  Darla  Hood  and  the  Enchanters,  vocal 
quintet,  left  the  cast  of  Ken  Murray's 
"Blackouts"  to  join  Paul  Whiteman  for  a 
featured  spot  on  his  ABC  Goodyear  show. 


Admiral  Opens  Lab 
For  Fringe  Testing 


Chicago  —  Admiral  Corp.  has 
placed  in  operation  the  first  labora- 
tory specifically  designed  for  fringe 
area  testing.  R.  A.  Graver,  vice- 
president  of  the  firm,  said  yesterday. 

Laboratory,  with  95-foot  towers, 
Graver  disclosed,  has  been  located 
at  Harvard,  Illinois,  which  is  70  air 
miles  from  Chicago  transmitters, 
and  80  miles  from  those  of  Milwau- 
kee. 

"There,"  said  Graver,  "all  Admiral 
models  in  process  of  development 
are  subjected  to  rigorous  testing  on 
both  Chicago  and  Milwaukee  signals, 
and  are  not  approved  for  volume 
production  until  they  have  demon- 
strated their  ability  to  bring  in  clear 
pictures  from  both  signal  sources." 

"There,  also,  spot-selected  produc- 
tion models  are  brought  for  special 
'fringe  area'  testing  to  make  certain 
the  production  models  all  retain  the 
same  'fringe  area'  ability  as  the  de- 
velopment models.  Tied  in  with  the 
'fringe  area'  test,  are  continuous 
control  tests  for  picture  focus  and 
clarity,  plus  experiments  with  new 
circuits  to  even  further  simplify  and 
stabilize  television  tuning  and  set 
operations." 


WPIX  Ups  Two 

Peggy  Gannon  and  Alex  Courtney, 
both  associate  directors,  have  been 
promoted  to  full  directors  at  WPIX, 
it  was  announced  yesterday.  Both 
have  been  with  the  News  outlet 
since  the  station  started  last  year. 


Nielsen's  Top  Ten 

{New  York — Sept.) 
Toast  of  Town.  WCBS-TV.  .  .  53.6 

Suspense.  WCBS-TV   41.3 

Philco  Playhouse,  WNBT.  ...  35.9 

Kraft  Theater.  WNBT   32.8 

The  Goldbergs,  WCBS-TV.  .  .  32.3 

Fireside  Theater,  WNBT   32.3 

Hopalong  Cassidy,  WNBT. .  .  31.5 
Cavalcade  of  Stars,  WABD..  30.3 

Amateur  Hour.  WABD   30.1 

Godfrey  Friends.  WCBS-TV..  27.9 


Sets  In  Use  Pass 
2,500,000  Mark 


Television  sets  in  use  have  passed 
the  2,500,000  mark  with  the  installa- 
tion of  some  255,000  receivers  during 
September,  according  to  a  report 
yesterday  by  Hugh  M.  Beville,  Jr., 
NBC  research  director. 

Thirty-one  per  cent  of  all  U.  S. 
video  sets  are  located  in  the  New 
York  area,  he  said.  A  year  ago  46 
per  cent  was  the  figure  for  the  New 
York  area.  As  of  Oct.  1,  48  market 
areas  are  covered  by  television,  an 
increase  of  five  new  TV  stations  and 
three  new  markets  over  the  previous 
month. 

The  new  markets  are  Dallas, 
Johnstown,  Pa.,  and  Greensboro, 
N.  C.  The  stations  are  KECA-TV, 
Los  Angeles;  KBTV,  Dallas;  WJAC- 
TV,  Johnstown;  WTVN,  Columbus, 
and  WFMY-TV,  Greensboro. 


RMA  Would  Defer  Color  Test; 
Polychrome  Pleases  Johnson 


Washington  Bureau  of  RADIO  DAILY 

Washington — RMA  yesterday  ad- 
ded its  voice  to  the  RCA  request 
for  a  delay  in  the  comparative  dem- 
onstration of  color  and  black-and- 
white  TV  systems,  now  slated  to  be 
held  here  November  14. 

Meantime,  the  FCC  heard  a  top 
official  of  Color  Television,  Inc.,  pre- 
dict that  whatever  tne  Commission 
might  do,  commercial  color  tele- 
vision is  at  least  two  or  three  years 
off. 

TV  operators  will  experiment 
with  it,  but  there  will  be  no  com- 
mercial exploitation  for  several 
years,  said  Col.  Donald  Lippincott. 
It  will  take  time  to  develop  technics 
of  make-up,  stage  setting,  lighting 
and  to  solve  other  production  prob- 
lems created  by  the  shift,  he  said. 


He  recalled  that  it  had  taken  years 
before  it  was  possible  to  utilize 
Technicolor  on  more  than  an  ex- 
perimental basis. 

Likes  Both  RCA  And  CBS 

Meantime,  it  was  revealed  that 
the  Senate  Interstate  Commerce 
Committee  chairman,  Edwin  C. 
Johnson,  whose  insistence  upon  full 
speed  ahead  on  color  has  been 
credited  with  a  large  share  of  re- 
sponsibility for  the  present  proceed- 
ings, viewed  RCA  color  at  the  week- 
end. He  was  reported  to  have  been 
very  much  impressed  with  it  and 
delighted  by  the  compatibility  fea- 
tures of  the  system. 

Johnson,  it  was  said,  found  the 
CBS  picture  better,  but  was  enthu- 
siastic about  the  prospects  for  de- 
velopment of  the  RCA  system. 


Also  Asks  Royalty, 
Other  Conditions 
For  Contract 


(Continued  from  Page  1) 

leader.  "Musicians  shall  be  engaged 
as  librarians  to  keep  track  of  film," 
the  memorandum  states,  and  sets  a 
scale  of  $2.50  an  hour  for  librarians 
and  $2  for  assistants. 

What  is  regarded  in  the  trade  as 
tantamount  to  a  demand  for  pay- 
ment of  royalties  on  films  is  a  sec- 
tion outlining  in  broad  details  the 
terms  of  the  AFM  royalty  agree- 
ment with  the  recording  industry. 
Statement  adds:  "The  Federation 
welcomes  this  suggestion  and  is  pre- 
pared to  consider  the  most  practical 
methods  of  applying  this  formula  to 
these  similar  circumstances." 

Other  Conditions  Outlined 

Other  conditions  set  forth  by  the 
union  follow: 

"If  television  films  are  made  for 
scripts  or  similar  dramatic  episodes, 
or  for  anything  in  which  music  and 
dialogue  alternate,  then  the  musi- 
cians can  only  render  services  if  the 
script  is  recorded  in  its  entirety.  .  .  . 

"The  producer  further  agrees  to 
register  identification  of  picture  and 
music  sound  track  with  the  Federa- 
tion. 

"It  is  further  agreed  that  all  mu- 
sic already  recorded,  and  commonly 
referred  to  as  recordings,  will  not 
be  disposed  of,  sold,  leased  or  used 
for  any  television  purpose.  .  .  . 

"No  foreign  sound  track  can  be 
used  for  television  film  without  per- 
mission from  the  American  Federa- 
tion of  Musicians.  .  .  . 

"The  Federation  is  advised  that 
the  present  development  and  status 
of  the  industry  does  not  warrant 
steady  and  continuing  employment 
of  musicians  by  producers  of  televi- 
sion films.  On  the  basis  of  such  ad- 
vice, the  Federation  is  willing  and 
prepared  to  enter  into  agreements 
governing  single  engagements  for  its 
members." 


New  BBC  Station 

Sutton  Coldfield.  England— A 
new  television  station,  bearing 
the  name  of  this  midland  city 
near  Birmingham,  will  begin  op- 
erations on  Dec.  17  with  programs 
originating  at  Alexandra  Palace. 
London,  it  was  announced  yester- 
day by  the  BBC. 

The  initial  telecasts  will  be 
carried  from  London  to  the  new 
station  here  via  a  relay  station. 
A  coaxial  cable  is  planned  for 
later  next  year.  The  new  outlet 
here  has  a  potential  audience  of 
6.000.000  persons. 


RADIO  DAILY= 


Tuesday,  October  25,  194S 


Change  NAB  By-Laws 
In  Mail  Referendum 


(Continued  from  Page  1) 

members  and  their  rights  of  parti- 
cipation in  NAB  affairs. 

2.  and  3.  Provide  that  in  special 
cases  the  Board  of  Directors  may  set 
dues  classifications  on  an  interim 
basis,  as  in  the  case  of  television  sta- 
tions. 

4.  Provides  for  election  of  two  di- 
rectors-at-large  to  represent  televi- 
sion stations  on  the  Board  of  Direc- 
tors. 

5.  Allows  the  NAB  Secretary- 
Treasurer  to  count  and  tabulate 
votes  in  mail  balloting,  in  place  of  a 
firm  of  certified  accountants,  and 
otherwise  to  conduct  all  elections. 

Terms  Of  Office  Provided 

6.  Provides  for  terms  of  office  for 
NAB  directors,  and  brings  terms  of 
directors-at-large  in  line  with  two- 
year  terms  of  district  directors,  fix- 
ing the  time  when  all  directors  take 
office. 

7.  Cancels  the  Board  meeting  for- 
merly held  after  the  annual  NAB 
convention,  providing  only  three 
Board  meetings  each  year. 

8.  Eliminates  the  office  of  NAB  ex- 
ecutive vice-president. 

Copies  of  the  revised  by-laws,  in- 
corporating the  foregoing  amend- 
ments, will  be  sent  out  to  all  mem- 
bers. 


Schaefer  Beer  Sponsors 
Ice  Hockey  Over  WMGM 

The  F.  &  M.  Schaefer  Brewing  Co. 
will  sponsor  the  home  games  of  the 
New  York  Ranger  ice  hockey  team 
over  WMGM,  New  York,  starting 
Wednesday,  Oct.  26.  BBD&O  handles 
the  account. 

The  35-game  home  schedule  of  the 
Rangers  will  be  played  at  Madison 
Square  Garden,  with  Bert  Lee  and 
Ward  Wilson  doing  play-by-play 
and  color.  The  broadcasts  will  start 
at  9  p.m. 


Radio  Gives  Full  Coverage 
To  UN  Corner-Stone  Fete 


(Continued  from  Page  1) 


quarters.  With  an  estimated  audi- 
ence of  50,000,000  people  hearing  the 
broadcasts  throughout  the  world, 
radio  carried  the  program  to  2,000 
stations  throughout  the  United 
States  and  staff  members  of  U.  N. 
radio  division  described  the  cere- 
mony in  26  languages  for  broadcast 
by  shortwave  around  the  world. 

Benjamin  Cohen,  assistant  secre- 
tary general  of  U.  N.,  arrived  early 
for  a  last  minute  check  of  the  radio, 
TV  and  newsmen's  accommodations 


Jim's  Busy  Day 

James  Sauter,  entertainment 
advisor  to  the  Democratic  Na- 
tional Committee  and  aide  to 
Mayor  William  O'Dwyer,  was 
one  of  the  busiest  men  at 
the  V.  N.  dedicatory  ceremo- 
nies. He  took  President  Tru- 
man's overcoat  and  hat  when 
he  mounted  the  rostrum,  tested 
the  microphones,  poured  a 
glass  of  water  for  him  and 
then  retired  to  chat  with  Mayor 
O'Dwyer.  When  the  ceremonies 
got  underway  Jim  disappeared 
in  the  wings  wiping  his  brow. 


WEVD 
117  119  W  46  St 

HENRY  GREENFIELD.  Me.  Director    N  Y  19 


and  to  inspect  the  seating  arrange 
ments  for  the  delegations  from  59 
countries.  Peter  Aylen,  director  of 
radio,  was  there  too  and  Dorothy 
Lewis,  head  of  the  domestic  radio 
division,  was  busy  shepherding  a 
group  of  women  commentators 
about.  Among  her  guests  were  Alma 
Kitchell  of  WJZ-ABC  and  Helen 
Sioussat,  director  of  talks  of  CBS. 
Ben  Grauer,  NBC's  ace  announcer, 
shook  hands  with  U.  N.  officials  as 
he  moved  about  and  Robert  Trout 
another  well  known  radio  and  TV 
commentator,  busied  himself  in  the 
press  section  quitely  making  notes 
on  the  occasion. 

The  whole  scene  was  reminiscent 
of  a  national  political  convention  or 
the  inauguration  of  a  President. 
Batteries  of  TV  cameras  and  radio 
equipment  were  mounted  high  to 
the  left  of  the  rostrum  while  on  an 
improved  stage  to  the  right  still 
cameramen  and  radio  news  com 
mentators  were  arranged  on  differ- 
ent elevations. 

Staff  announcers  of  U.  N.  speaking 
in  26  languages  operated  from  the 
roof    of   the    Manhattan  Building 


near  the  cornerstone  itself,  and  be- 
gan broadcasting  at  11:45  a.m.  A 
running  discription  of  the  entire 
proceedings  as  well  as  transmission 
of  the  live  voices  of  the  principal 
speakers  was  shortwaved  by  U.  N. 
radio  to  Europe  and  the  Mid-East 
and  relayed  by  CBC  in  Canada. 

Representatives  of  the  United 
States  State  Department's  Voice  of 
America  and  uniformed  announcers 
of  the  Armed  Forces  network  were 
also  on  hand  to  give  a  word  picture 
of  the  ceremonies  and  accompanying 
addresses  to  listeners  around  the 
world. 

The  whole  ceremony  moved  with 
clock-like  precision.  It  began  at 
12:  00  noon  when  Brigadier  General 
Carlos  P.  Romulo,  president  of  the 
General  Assembly,  called  the  session 
to  order  after  a  brief  speech  empha- 
sizing the  importance  of  the  oc- 
occasion  and  then  introduced  Hon. 
Warren  R.  Austin,  chairman  of  the 
Headquarters  Advisory  committee; 
The  Hon.  William  O'Dwyer,  Mayor 
of  the  City  of  New  York;  The  Hon. 
Thomas  E.  Dewey,  governor  of  the 
State  of  New  York  and  The  Hon. 
Harry  S.  Truman,  president  of  the 
United  States  of  America. 

Each  speaker  spoke  into  a  battery 
of  microphones  on  the  rostrum  and 
their  voices  were  carried  over  a 
public  address  system  to  the  thou- 
sands who  gathered  for  the  occasion. 
Network  pickups  of  the  ceremonies 
began  at  12:30  p.m.,  with  the  ad- 
dress of  President  Truman  and  con- 
cluded with  the  cornerstone  laying 
ceremony  in  which  The  Honorable 
Trygve  Lie,  Secretary  General,  par- 
ticipated. 


FMA  And  NAB  Rest; 
Early  Merger  Seen 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  Tentative  terms 
whereby  FMA  would  become  a  par1 
of  NAB  have  been  gone  over  b> 
members  of  the  NAB  structure  com- 
mittee, with  FMA  toppers  also  par- 
ticipating in  the  discussions.  These 
terms  will  now  be  gone  over  by 
the  FMA  board,  which  will  decide 
whether  to  submit  them  to  the  asso- 
ciation's membership  for  approval 
and  also  by  the  NAB  board  when 
it  meets  next  month. 

Details  of  the  discussions  are  being 
kept  bottled  up,  but  it  has  been  es 
tablished  that  there  has  been  great 
progress  toward  the  merging  of  the 
two  groups. 

That  the  question  would  have  to 
be  put  to  the  membership  of  FMA 
was  advanced  as  the  prime  reason 
for  secrecy,  but  one  participant  in 
the  discussions  remarked  that  "any 
rumors  of  an  approaching  merger 
may  be  said  to  have  some  substan- 
tial basis." 

It  was  stressed  that  the  meetings 
here  last  week  were  the  first  look- 
ing toward  merger,  and  that  there 
might  have  to  be  more. 


Sales  Of  Philip  Morris 
Up  15%  From  Last  Year 

Sales  of  Philip  Morris  &  Co.  dur- 
ing the  six  months  ended  with  Sep- 
tember were  15.2  per  cent  above  the 
corresponding  period  last  year,  the 
firm's  report  disclosed  yesterday. 
Dollar  volume  of  sales  increased 
$16,990,621,  to  a  total  of  $128,457,106. 

The  company  reported  an  estima- 
ted net  income  of  $8,012,610,  equal  to 
$3.81  per  share,  against  $5,801,258  or 
$2.69  per  share  earned  in  the  six 
months  to  Sept.  30,  1948. 


THE  JACKIE  ROBINSON  SHOW 

(with  Jackie  Robinson) 
Available  For 

RADIO  and  TELEVISION 

13  Weeks  Beginning  Nov.  14 


for  information  call 


HARRY  SOLOW 

45  W.  45th  St. 
JU.  6-0350     N.  Y. 


Stork  News 

Portsmouth,  Ohio — John  Vroman, 
announcer  at  WPAY  and  FM,  is  the 
father  of  a  boy,  Eric  Alden,  born  to 
Mrs.  Vroman  Oct.  15. 


Television  engineers  call 
this  the  "Test  Pattern"  of 
WMAR-TV. 

Set-owners  call  it  a  sure 
identification  of  finest  in  tele- 
vision entertainment. 

Businessmen  are  discover- 
ing that  it  means  the  best 
buy  in  television  in  Maryland! 

WMAR-TV 

The  Sunpapers  Station 

CHANNEL  2  ♦  BALTIMORE,  MD. 


VOL.  49.  NO.  17 


NEW  YORK,  WEDNESDAY,  OCTOBER  26,  1949 


TEN  CENTS 


BROADCASTERS  GATHER  FOR  DIST.  MEET 


Over  100  At  Skytop  For  3rd  District.^ 
NAB  Session;  Sales  Problems  Will 
Highlight  Two -Day  Session 


Religious  Campaign 
Opens  On  Sunday 

President  Harry  S.  Truman  and 
Charles  E.  Wilson,  president  of  the 
General  Electric  Company,  will 
broadcast  addresses  over  the  major 
networks,  launching  the  "Religion  in 
American  Life"  Campaign,  Sunday, 
Oct.  30,  11:15-11:30  p.m.,  EST. 

The  choir  of  the  Chapel  of  the  In- 
carnation, New  York  City,  also  will 
be  heard  on  the  program,  which 
will  originate  in  the  CBS  New  York 
studios,  except  for  the  President's 
speech,  which  will  come  from  Wash- 
ington. 

Mr.  Wilson,  who  is  national  chair- 
man of  the  campaign,  will  make  the 
introductory  talk  and  present  Presi- 
dent Truman. 


ABC  Reports  Sharp  Rise 
In  Wismer  Co-op  Sales 

ABC  reports  a  114  per  cent  in- 
crease in  the  last  two  months  among 
sponsors  of  Harry  Wismer's  coopera- 
tively-sold Saturday  night  sports 
commentaries. 

Wismer  now  has  a  total  of  92  ad- 
vertisers sponsoring  his  weekly 
quarter-hour  show,  as  against  43  a 
year  ago,  ABC  said.  By  categories, 

(Continued  on  Page  2) 

Mutual  Names  Marts 

Chicago  Office  Head 

Chicago — Carroll  H.  Marts,  sales 
manager  of  MBS'  Central  Division, 
has  been  promoted  to  the  post  of  di- 
rector of  the  web's  office  here,  it  has 
been  announced  by  Frank  K.  White, 
MBS  president. 

The  appointment  follows  the  move 
of  Adolf  N.  Hult,  former  Central 
(Continued  on  Page  2) 


Luncheon  Meeting 

Philadelphia  — ■  Representa- 
tives of  the  FCC,  NAB,  and  RMA 
are  expected  to  attend  a  luncheon 
at  the  Sheraton  Motel  on  Thurs- 
day sponsored  by  the  Junior 
Chamber  of  Commerce  as  a  spe- 
cial feature  of  National  Radio 
and  Television  Week,  Oct.  30- 
Nov.  S.  Norman  Corwin,  of  the 
United  Nations  radio  staff,  is  the 
guest  speaker. 


Backs  CBC  Programs 

Montreal  —  The  charge  that 
Canadian  radio  programs  cannot 
compete  with  programs  produced 
in  the  United  States  was  indi- 
cated unfair  by  Lamont  Tilden. 
of  CBC,  addressing  the  Mount 
Royal  Women's  Community  Club. 
The  charge  was  incompatible 
with  the  fact  that  every  year  in 
open  competition  in  the  United 
States  against  all  comers  on  the 
North  American  continent,  and, 
judged  by  Americans,  Canadian 
programs  had  taken  top  honors, 
he  said. 

NBC  Head  Meets  Press 
At  Trade  Luncheon 

Joseph  McConnell,  new  president 
of  NBC,  met  the  press  yesterday  at 
a  luncheon  in  the  Flamingo  Room 
of  the  Waldorf-Astoria  and  the  in- 
vitation brought  out  the  key  men  of 
the  wire  services,  trade  and  daily 
press. 

Mr.  McConnell  was  introduced  by 
Sydney  Eiges,  vice  -  president  in 
charge  of  press  relations  who  wel- 
comed the   radio-TV  writers  and 

(Continued  on  Page  3) 

Transit  Radio  Popular, 
St.  Louis  Survey  Shows 

Cincinnati,  O. — A  survey  by  the 
St.  Louis  Public  Service  Co.  among 
its  bus  and  street  car  drivers  one 
year  after  the  vehicles  were  equip- 
ped with  FM  radio  receivers  shows 
them  overwhelmingly  in  favor  of 

(Continued  on  Page  8) 


Washington  Bureau  of  RADIO  DAILY 
Washington  —  FCC  Commissioner 
Robert  F.  Jones  was  accused  of 
"pitching"  for  the  CBS  color-TV 
system  yesterday  by  Philco's  vice- 
president,  David  B.  Smith.  In  a  brief 
but  bitter  flare-up,  Smith  took  ex- 
ception to  Jones'  insistent  question- 
ing concerning  the  need  for  com- 
plete compatibility  in  TV. 

The  spat  occurred  after  Jones  had 
remarked   that  Smith  was  much 


Yankee  Web  Signs 
Heavy  Sponsor  Sked 

Boston — One  of  the  largest  con- 
tracts to  be  signed  in  New  England 
radio  for  some  time  was  completed 
this  week  by  the  Dolcin  Corporation 
with  the  Yankee  Network  for  twelve 
quarter-hours  a  week  effective  Sun- 
day, October  30,  it  was  announced 
yesterday  by  Linus  Travers,  execu- 
tive vice-president  and  general  man- 
ager. The  52-week  order  on  WNAC 

(Continued  on  Page  3) 

MacArthur's  Radio  Chief 
Named  By  Protestants 

Albert  Crews,  former  NBC  execu- 
tive who  served  until  last  April  as 
chief  of  radio  programming  for  Gen. 
MacArthur  in  Japan,  has  been  ap- 
pointed director  of  production  for 
the  Protestant  Radio  Commission,  it 
was  announced  yesterday. 

Crews  went  to  Japan  in  1947  and 

(Continued  on  Page  2) 

Fran  Warren,  Thornhill 
On  New  Thesaurus  List 

RCA  Recorded  Program  Services 
have  announced  the  addition  to  their 
Thesaurus  list  of  two  new  shows, 
marking  the  first  expansion  since 

(Continued  on  Page  2) 


more  detailed  in  his  criticisms  of  the 
CBS  system  than  in  his  comments 
on  the  RCA  system. 

Smith  offered  a  set  of  five  criteria 
which  he  said  any  color  system  must 
meet,  and  insisted,  as  Jones  ques- 
tioned him,  that  it  would  be  better 
for  the  Commission  to  wait  for  a 
system  meeting  these  criteria  than 
to  adopt  any  present  system  which 
does  not  meet  the  standards  he  ad- 
( Continued  on  Page  7) 


By  FRANK  BURKE 

Editor,  Radio  Daily 

Skytop,  Pa.  —  Over  100 
broadcasters  from  the  Penn- 
sylvania, Delaware  and  Mary- 
land areas  are  gathered  at  the 
Skytop  Lodge  for  "on  the  re- 
cord" and  "off  the  record"  ses- 
sions of  the  Third  District 
NAB.  The  two-day  session 
called  by  George  D.  Coleman, 
general  manager  of  WGBI, 

(Continued  on  Page  3) 

WNYC  To  Cover  Polls 
Despile  FCC  Setback 

WNYC,  New  York,  despite  the  re- 
fusal of  the  FCC  this  week  to  permit 
extension  of  its  sign-off  time  on  Nov. 
8,  is  going  ahead  with  plans  for  the 
most  extensive  election  coverage  in 
its  25-year  history,  Seymour  Siegel, 
director  of  the  city's  non-commer- 
cial station,  said  yesterday. 

This  year  as  last,  when  the  Com- 
mission was  equally  adamant  in  its 
(Continued  on  Page  2) 

Long  Delay  Seen  Likely 
In  NBC  And  KMPC  Deal 


Washington  Bureau  of  RADIO  DAILY 
Washington  —  It  is  likely  to  be 
many  months  before  NBC  is  per- 
mitted to  consumate  its  deal  to  take 
over  control  of  KMPC,  Los  Angeles, 
observers  here  believe.  Whether  the 
(Continued  on  Page  2) 


Plans  European  Tour 

Los  Angeles  — ■  Chet  Huntley, 
KNX-Columbia  Pacific  Network 
reporter  and  news  analyst,  will 
leave  October  31  for  a  six-week 
tour  of  Europe  where  he  will 
interview  world  leaders,  record 
news  spots  and  gather  material 
for  future  broadcasts.  His  last 
broadcast  will  be  on  Oct.  29,  and 
he  will  return  to  the  air  Decem- 
ber 18. 


Smith- J  ones  Spat  Enlivens 
Color -Television  Hearings 


2 


RADNO  DAILY 


Wednesday.  October  26,  1949 


Vol.  49,  No.  17     Wed  ,  Oct.  26,  1946  lOCts. 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :   Business  Manager 


Published  daily  except  Saturdays.  Sundays 
and  Holidays  at  1501  Brotdway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicoate, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily, 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Cable  address:  Radaily,  New  York. 

WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
360  No.  Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg  . 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postofKce  at  New  York,  N.  Y., 
•>nder  the  act  of  March  3,  1879. 


FINANCIAL 


_  {October  25)  — 

NEW  YORK  STOCK  EXCHANGE 


High 

ABC    ZVl 

Admiral  Corp.  2814 
Am.  Tel.  &  Tel.  144 

CBS  A    24 Vi 

Philco    30V2 

Philco   pfd  81  Vi 

RCA  Common     ...  12% 

RCA  1st  pfd.   71 1/2 

Stewart-Warner  .  .  .  1234 
Westinghouse    ...  29 
Westinghousc  pfd.  98% 


Zenith  Radio 


285.8 


Low 

8 1/4 
277/8 
143% 
24'/2 
30 

81 1/2 

12% 

70y2 
12% 
28% 

98V4 
281/4 


Close 
8i/2 
28 

144 
241/2 
301/2 
8 11/2 
12% 
701/2 
123/4 
29 

983/4 

28% 


NEW  YORK  CURB  EXCHANGE 
Nat.  Union  Radio       2%      23,4  2% 
OVER  THE  COUNTER 

Bid 

DuMont  Lab   19V4 

Stromberg-Carlson    131/4 

U.  S.  Television    % 

WCAO  (Baltimore)    16 

WJR  (Detroit)    7ty» 


Net 
Chg. 

+  % 


—  % 

+  Vi 

—  1% 

+  V4 

+  % 

—  V4 

+  % 


+  Vi 

Asked 
2OV4 
141/2 

% 


Sponsors  News  Program 

Rolls  Razor,  Inc.,  has  signed  an 
eight-week  contract  to  sponsor 
WNBC's  6:30  a.m.  "News  With  Peter 
Roberts"  program.  The  order,  call- 
ing for  sponsorship  on  a  Monday- 
thru  -  Friday  basis,  was  placed 
through  Anderson,  Davis  &  Piatt, 
Inc. 


*  COmiNG  AND  GOING  * 


DR.  PETER  C.  GOLDMARK,  director  of  re- 
search and  engineering  development  at  CBS, 
will  leave  by  plane  tomorrow  for  England, 
where  he  will  lecture  on  CBS  color  television 
and  Columbia  Records'  LP  discs. 

LEE  NEAL,  of  the  sales  department  at  WIP, 
Philadelphia,  is  expected  in  New  York  today 
on  station  business. 

JOHNNY  O'CONNELL,  account  executive  of 
Associated  Program  Service,  leaving  for  Skytop, 
Pa.,  to  attend  the  meeting  of  District  3  of  the 
NAB. 

VAN  KONYENBURG,  general  manager  of 
WTCN-TV,  Minneapolis,  Minn.,  is  in  New  York 
for  conferences  at  the  headquarters  of  the 
Columbia  network. 

ZERO  MOSTEL,  comedian,  has  arrived  in 
New  York  for  conferences  with  executives  of 
the  Stanton  B.  Fisher,  Inc.,  agency  regarding 
his  guest  shot  this  Saturday  on  Jack  Carter's 
"Cavalcade  of  Stars." 


FRED  FREED,  reporter  on  "This  Is  New 
York"  over  WCBS,  is  spending  this  week  at 
Princeton  University  gathering  material  con- 
cerning undergraduate  life. 

DONNA  FARGO,  Teleparencics  executive,  is 
in  New  York  to  confer  with  Mitzi  Mayfair, 
partner,  and  Paul  Mowrey,  ABC  sales  chief, 
regarding  the  use  of  Teleparencies  process 
backgrounds  on  the  local  video  stations  of 
ABC. 

ANNE  DAVIS,  announcer  on  WJHO,  Opelika, 
Ala.,  is  in  London,  England,  to  appear  on  the 
"Charter  Night"  program  of  the  London  Pilot 
Club. 

HARRY  BURKE,  general  manager  of  KFAB, 
affiliate  of  CBS  in  Omaha,  Nebr.,  is  here  on 
station  and  network  business. 

DAVID  MILSTEN,  Western  counsel  for 
SESAC,  is  in  town  and  will  be  here  for  the 
next  few  days  on  business. 


MacArthur's  Radio  Chief 
Named  By  Protestants 

(Continued  from  Page  1) 

was  given  the  task  of  converting  the 
Japanese  broadcasting  setup  from  a 
state  monopoly  to  a  system  of  pri- 
vate enterprise.  From  1943  to  1947, 
Crews  was  production  director  for 
NBC,  Chicago.  Since  1943  he  has 
served  as  radio  editor  for  Houghton- 
Mifflin  Co.,  and  is  the  author  of  sev- 
eral standard  radio  texts.  From  1935 
to  1943  he  was  chairman  of  the  radio 
department  at  Northwestern  Uni- 
versity. 


WNYC  To  Cover  Election 
Despite  FCC  Setback 

(Continued  from  Page  1) 

no-extension  edict,  WNYC  will 
make  its  unique  coverage  facilities 
at  City  Hall  available  to  other  local 
stations  as  a  public  service.  There  is 
also  a  possibility  that  one  or  more 
of  New  York's  independent  televi- 
sion stations  may  bring  their  cam- 
eras down  to  cover  the  election 
night  spectacle,  Siegel  said. 


ABC  Reports  Sharp  Rise 
In  Wismer  Co-op  Sales 

(Continued  from  Page  1) 

automobile  dealers  and  accessory 
stores  lead  the  parade,  followed  by 
brewers,  department  stores,  and 
clothing  stores. 


Bishop  Promoted  At  NBC 

Don  Bishop,  staff  writer  and  as- 
sistant magazine  editor  in  the  NBC 
press  department  for  two  years,  has 
been  named  magazine  editor,  it  was 
announced  by  Josef  C.  Dine,  direc- 
tor of  the  press  department.  Bishop 
will  succeed  Jack  Slocum. 

Auriel  Macfle  has  joined  the  de- 
partment as  assistant  magazine  edi- 
tor. She  was  formerly  publicity  di- 
rector for  United  Artists'  chain  of 
first  run  theaters  in  Los  Angeles,  in 
the  publicity  department  at  Capitol 
Records,  and  director  of  publicity 
for  Robert  Holley  Advertising  Com- 
pany in  New  York. 


Fran  Warren,  Thornhill 
On  New  Thesaurus  List 


(Continued  from  Page  1) 

RCA  took  over  several  weeks  ago 
— Claude  Thornhill's  orchestra,  and 
vocalist  Fran  Warren. 

Tied  in  with  the  Thornhill  show 
is  a  song-titling  contest  for  listeners 
of  Thesaurus  subscriber  stations, 
with  all-expenses-paid  weekends  in 
New  York  for  monthly  winners. 
Both  the  Thornhill  program  and 
"Fran  Warren  Sings"  will  be  offered 
to  Thesaurus  subscribers  on  a  week- 
ly basis. 


Mutual  Names  Marts 

Chicago  Office  Head 

(Continued  from  Page  1) 

Division  vice  -  president,  to  New 
York  as  v-p  in  charge  of  all  network 
sales. 

Marts  joined  Mutual  in  1942  as  a 
sales  service  supervisor.  After  that, 
he  was  consecutively,  administrative 
assistant  to  Hult,  account  executive 
and  sales  manager.  Marts  graduated 
from  Northwestern  University  in 
1928,  and  joined  the  Atlantic  and 
Pacific  Tea  Company  as  chief  ac- 
countant. 


Long  Delay  Seen  Likely 
In  NBC  And  KMPC  Deal 

(Continued  from  Page  1) 

FCC  will  ever  approve  the  transac- 
tion is  not  at  all  certain — but  what 
is  practically  certain  is  that  there 
will  be  no  okay  until  after  there  has 
been  a  hearing  on  the  license  renew- 
als for  KMPC  and  the  other  two 
stations  under  control  of  G.  A. 
Richards— WJR,  Detroit,  and  WGAR, 
Cleveland. 


Buys  Series  On  ABC 

Chicago — The  Ronson  Art  Metal 
Works,  Inc.,  has  purchased  a  new 
five-minute  weekly  variety  series, 
"The  Johnny  Desmond  Show,"  over 
the  full  271-station  network  of  ABC, 
starting  Jan.  11,  1950,  8:55-9  p.m.. 
EST.  The  49-week  contract  was  han- 
dled through  Grey  Advertising 
Agency,  Inc.,  of  New  York. 


Are  you  buying 
lots  of 

WATTS 

or  listeners? 


Sure,  there  are  stations  in  Bal- 
timore with  more  wattage  than 
W-I-T-H.  And  to  hear  some  of 
them  talk,  you'd  think  nobody  in 
this  rich  market  ever  listened  to 
any  station  but  theirs. 

But  those  claims  won't  stand 
up  in  the  face  of  facts.  We  make 
no  such  claims  for  W-I-T-H. 
But  we  do  claim  this: 

W-I-T-H  delivers  more  listen- 
ers-per-dollar  than  any  station  in 
Baltimore.  It  covers  92.3%  of  the 
radio  homes  in  the  Baltimore 
trading  area. 

So  if  you  want  to  make  every 
penny  count,  buy  W-I-T-H,  the 
BIG  independent  with  the  BIG 
audience.  If  you  want  low-cost- 
sales  in  Baltimore,  call  in  the 
Headley-Reed  man  today,  and 
put  W-I-T-H  on  your  schedule. 


Baltimore  3,  Maryland 

TOM  TINSLCY,  President 
Represented  by  Headley-Reed 


RADIO  DAILY: 


Sales  Programs  To  Fore 

At  NAB  Regional  Meeting 


NBC  Head  Meets  Press 
At  Trade  Luncheon 


Wednesday.  October  26,  1949 


Yankee  Web  Signs 
Heavy  Sponsor  Sked 

(Continued  from  Page  1) 

and  the  complete  Yankee  web  in- 
cludes six  different  programs  for 
morning,  afternoon  and  evening  lis- 
tening. They  are  Marvin  Miller, 
human  interest  stories  each  Monday, 
Wednesday  and  Friday,  from  10:30- 
10:45  p.m.;  Cedric  Foster,  news,  each 
Tuesday  and  Thursday,  1:45-2:00 
p.m.;  "Bill's  Scrapbook,"  poems  and 
organ  music,  Monday  and  Friday, 
8: 15  a.m.,  and  Saturday,  10: 15-10:  30 
a.m.;  World  News,  7:15-7:30  a.m.  on 
Wednesday;  Hymn  Singer,  Sundays, 
from  9-9: 15  a.m.,  and  "Deems  Taylor 
Concert"  on  Sunday's,  from  1:30- 
2:00  p.m. 

Additional  full  Yankee  network 
advertisers  including  Habitant  Pea 
Soups,  Waleeco  Candy  Bars,  Pertus- 
sin, Christmas  Club  and  Hudson 
Paper  making  the  closing  quarter  of 
the  year  one  of  the  most  successful 
in  its  26  years  of  operation. 


Continental  Co.  Renews 
"Grand  Slam"  On  CBS 


Continental  Baking  Co.,  New 
York,  for  Wonder  Bread  and  Hostess 
Cakes,  has  renewed  its  sponsorship 
of  "Grand  Slam,"  CBS  musical  quiz 
program,  effective  Nov.  21,  it  was 
announced  yesterday  by  William  C. 
Gittinger,  CBS  vice-president  in 
charge  of  sales.  "Grand  Slam,"  aired 
Monday  through  Friday,  11:30-11:45 
a.m.,  EST,  with  Irene  Beasley  as 
mistress-of-ceremonies,  has  been  on 
the  CBS  network  under  Continental 
sponsorship  since  September,  1946. 
Agency  is  Ted  Bates  &  Company, 
New  York. 


Joins  Goodman 

Irving  "Hank"  Kempner  has  join- 
ed Harry  S.  Goodman  Productions, 
assigned  to  handling  sales  in  the 
Wisconsin  and  Minnesota  territories. 
He  was  formerly  program  director 
of  WKAM,  Warsaw,  Ind. 


WCTC  Is  Commercial 

Our  pleasure  in  winning  the 
School  Broadcast  Conference  award 
for  our  program  series  "Children 
Have  Their  Problems"  was  exceeded 
only  by  our  chagrin  when  we  read 
in  the  October  19  issue  of  Radio 
Daily  that  WCTC  is  a  non-commer- 
cial station!  !  !  We're  selling  our  air 
time  pretty  consistently  out  here  in 
New  Brunswick — and  don't  even  an- 
ticipate that  we'll  ever  consider  do- 
ing otherwise.  Nevertheless,  we  still 
have  some  time  left  for  outstanding 
public  service  programs. 

Sincerely, 

Edith  Brandt 

Program  Director 

WCTC, 

New  Brunswick,  N.  J. 


(Continued 

Seranton,  district  chairman,  is  ex- 
pected to  differ  somewhat  from 
previous  NAB  district  meetings  as 
all  sessions  will  not  adhere  strictly 
to  the  "off  the  record"  procedure 
advised  by  NAB  executives  in 
Washington. 

The  pattern  for  the  two  day  ses- 
sion is  similar  to  other  district  meet- 
ings conducted  by  NAB  officials 
during  recent  weeks.  Kenneth  Ba- 
ker, NAB  director  of  research  and 
acting  president  of  BMB,  will  con- 
duct the  opening  business  session 
at  10  a.m.,  today.  Baker  is  expected 
to  report  that  the  Second  Study  of 
BMB  will  be  ready  for  release 
around  December  1,  and  will  also 
report  on  the  financial  status  of  the 
audience  measurement  organization. 
Sales  Session  Important 

Most  important  of  all  the  sessions 
will  be  the  Sales  Clinic  scheduled 
for  11  a.m.,  today.  At  this  session 
J.  Robert  Gulick  of  WGAL,  Lan- 
caster, will  act  as  chairman  and 
broadcasters  of  the  Third  District 
will  be  given  an  opportunity  to  air 
their  views  on  the  sales  problems  of 
radio.  Following  the  panel  discus- 
sion, Maurice  B.  Mitchell,  director 
of  Broadcast  Advertising  Bureau, 
will  take  over.  Mitchell  will  do  the 
BAB  pitch  that  has  been  featured 
at  all  previous  NAB  district  meet- 
ings and  will  outline  the  advant- 
ages of  this  service  to  the  broad- 
casters. He  will  hold  forth  until 
4: 15  p.m.,  when  Sydney  Kaye,  as 
spokesman  for  Broadcast  Music, 
Inc.,  will  give  a  progress  report 
on  the  BMI  operations.  Kaye's  re- 

Radio  Hams  To  See  Film 
On  Video  Interference 

West  Hartford,  Conn.  —  George 
Grammer,  technical  director  of  the 
American  Radio  Relay  League,  na- 
tional organization  of  radio  ama- 
teurs, has  announced  the  release  of 
a  motion  picture  on  television  inter- 
ference, for  showing  to  groups  of 
video  servicemen  and  radio  ama- 
teurs. 

The  film  illustrates  corrective 
measures  which  may  be  taken  by 
the  "ham"  whose  private  shortwave 
transmitter  interferes  with  the  tele- 
vision reception  of  his  neighbors. 
The  film  also  covers  picture  inter- 
ference from  other  sources,  and  sug- 
gests remedies.  Distribution  through 
more  than  600  local  amateur  radio 
clubs  is  planned. 


Sterling  Celebrates 

Jack  Sterling,  WCBS  early  morn- 
ing man,  will  celebrate  his  first  an- 
niversary with  the  New  York  flag- 
ship of  CBS  on  Tuesday,  Nov.  1.  CBS 
brought  Sterling  from  the  Midwest 
to  take  over  the  6-7:45  a.m.  across- 
the-board  stint  from  Arthur  God- 
frey, who  decided  he  would  rather 
sleep  late. 


from  Page  1) 

port,  incidentally,  will  show  that 
BMI  is  stronger  than  ever  and  is 
taking  an  active  part  on  the  devel- 
opment of  the  nation's  television  in- 
dustry. 

A  cocktail  party  is  scheduled  for 
6: 30  p.m.,  Wednesday  to  be  followed 
by  a  dinner  and  entertainment. 

Employe-employer  relations  will 
be  the  subject  of  the  Thursday 
morning  session  called  for  10  a.m. 
Frank  Smith,  general  manager  of 
WBZT,  Beaver  Falls,  will  preside 
at  this  session  and  will  introduce 
Charles  H.  Tower,  assistant  to  Rich- 
ard P.  Doherty  of  NAB,  who  will 
present  the  industry  organization's 
point  of  view. 

Miller  to  be  Heard 

Clair  R.  McCullough,  district  di- 
rector at  large  of  NAB,  and  presi- 
dent of  WGAL,  Lancaster,  will  pre- 
side at  the  afternoon  session  and 
will  introduce  Justin  Miller,  presi- 
dent of  NAB,  who  will  be  the  prin- 
cipal speaker  of  the  district  meet- 
ing. The  talk  by  Judge  Miller  will 
be  followed  by  a  forum  session. 

Following  the  close  of  the  Third 
District  meeting  tomorrow  after- 
noon, the  Pennsylvania  Broadcas- 
ters Association  will  hold  a  session 
at  5  p.m. 


(Continued  from  Page  1) 

then  turned  the  luncheon  over  to  his 
new  boss. 

The  new  NBC  prexy  got  off  to  a 
flying  start  with  the  trade  boys.  In 
the  first  place  he  complimented 
them  on  their  knowledge  of  radio 
and  television  and  then  proceeded 
to  thank  them  for  their  courtesies. 
He  stressed  that  he  felt  they  knew 
more  about  operations  than  he  and 
asked  their  indulgence  as  he  entered 
into  the  new  job. 

No  Questions  Asked 

Then  came  the  question  period. 
The  newsmen  who  had  been  invited 
to  ask  questions  failed  to  come  up 
with  anything  in  the  way  of  an  in- 
quiry. They  had  accepted  Mr.  Mc- 
Connell  on  his  say  and  returned  his 
courtesy  by  declining  to  question 
him. 

N.  Y.  Advertising  Women 
Host  Tomorrow  At  Astor 

The  Advertising  Women  of  New 
York  will  hold  a  Hallowe'en  cock- 
tail party  in  the  Belevedere  Room 
of  the  Hotel  Astor,  5: 30-7: 30  p.m.  on 
Friday,  Oct.  28.  Admission  is  $3.50 
per  person,  with  proceeds  going  into 
the  club's  service  activities  fund. 


for  profitable  selling  INVESTIGATE 


WDELf 

WILMINGTON 

^            DELAWARE  \ 

WGAL 

LANCASTER 

1^  PENNSYLVANIA 

WKBO  ) 

HARRISBURG 
.         PENNSYLVANIA  ^ 

WRAW 

READING 

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WORK] 

YORK 

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WEST 

EASTON 

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and 

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WILMINGTON 

DELAWARE 

'WGAL -TV 

LANCASTER 

PENNSYLVANIA  gjr^ 

STEINMAN  STATIONS 
Cloir  R.  McCollough,  Managing  Direcror 

Represented  by 

ROBERT  MEEKER  ASSOCIATES 

Chicago  San  Francisco  New  York  Los  Angeles 


THANKS  TO  BROADCASTERS,  ARTISTS,  PUBLISHER 

KEEPS  HITTING  . . 


and  the  same  Broadcasters,  Artists,  Publishers,  Composers,  Disc  Jockeys, 
Record  and  Transcription  Companies,  and  Juke  Box  Operators  now  aim  to 

Hit  With  These  Up-Coming  BMI  Leaders 

THE  BILLBOARD  PICKS:        CROCODILE  TEARS 
THE  DISC  JOCKEYS  PICK:     VIENI  SU 

ENVY 

CANADIAN  CAPERS 


THE  OPERATORS  PICK: 
BMI  PICKS: 


BLUEBIRD  ON  YOUR  WINDOW  SILL 

SLIPPING  AROUND 

HUSH  LITTLE  DARLING 

SHE  WORE  A  YELLOW  RIBBON 

EVERYTHING  THEY  SAID  CAME  TRUE 

WHY  DON'T  YOU  HAUL  OFF  AND  LOVE  ME 

WHO'LL  BE  THE  NEXT  ONE  TO  CRY  OVER  YOU 

SEND  TEN  PRETTY  FLOWERS  TO  MY  GIRL  IN  TENNESSEE 

CARELESS  KISSES 


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580  FIFTH  AVENUE,  NEW  YORK  19,  N.Y. 

CHICAGO     •     HOLLYWOOD     •     TORONTO     •  MONTREAL 


i  COMPOSERS,  DISC  JOCKEYS,  RECORD  AND  TRANSCRIPTION  COMPANIES,  JUKE  BOX  OPERATORS 


HIT  AFTER  HIT... WEEK  AFTER  WEEK 


6 


RADIO  DAILY 


Wednesday.  October  26,  1949 


CHICAGO 


By  HAL  TATE 

HARRY  HOLCOMBE  at  the  Grant 
Agency  tells  us  that  they  are 
keeping  their  prize  package  "Dr. 
I.  Q."  on  NBC  even  though  Mars 
Candy  relinquished  the  program  last 
week.  He  hopes  to  announce  the 
name  of  a  new  sponsor  soon.  Mars 
is  retaining  its  "Curtain  Time"  pro- 
gram over  NBC. 

WCFL  announcer  Mai  Bellairs  is 
a  father  for  the  third  time.  His  two 
boys  now  have  a  baby  sister,  Patti 
Lynne. 

WCFL's  Bill  Harmon  back  at'  the 
station  after  four  weeks  of  fishing 
up  Michigan  way. 

Mr.  and  Mrs.  Ed  Scott  are  the 
parents  of  a  son,  Christopher  Alan, 
born  October  7th  at  St.  Francis  Hos- 
pital. Ed's  a  member  of  the  WBBM 
announcing  staff. 

That  "sleeper"  Frankie  Laine  re- 
corded here  very  quietly  the  other 
week-end  was  "Satan  is  a  Lady." 
It'll  be  out  on  the  Mercury  label 
soon. 

Sil  Aston,  WAIT  manager,  back 
from  a  New  York  business  trip  with 
a  sheaf  of  contracts  including  a 
"spot"  schedule  for  Cavalier  cigar- 
ettes in  his  pocket. 

WAAF  manager  Brad  Eidmann 
says  his  station  won't  go  full-time 
till  May  or  June  of  next  year.  The 
FCC  gave  the  station  the  okay  for 
5,000  watts  full-time  but  it  will  be 
that  long  before  equipment  and 
facilities  can  be  completed. 

Bernie  Howard,  package  producer, 
who  is  the  owner  of  the  "Name  the 
Movie"  idea,  is  planning  to  develop 
the  show  into  a  gigantic  movie 
giveaway  program. 

Dick  Wells,  popular  free-lance  an- 
nouncer, back  from  a  business  trip 
to  Louisville  where  he  reports  all 
Louisville  was  shocked  by  the  sud- 
den death  last  week  of  Pete  Disney, 
WHAS  program  director.  Latter 
died  of  an  intestinal  ailment  con- 
tracted while  in  service  in  Italy. 

Ed  McElroy  emceed  a  full  show 
at  Vaughn  General  Hospital  last 
week.  Talent  -line-up  included  the 
Art  Van  Damme  unit. 

Revere  Camera  will  start  sponsor- 
ship of  "A  Date  With  Judy"  over 
ABC  on  November  10.  Roche,  Will- 
iams and  Cleary,  Chicago,  handles 
the  account. 


1949 


FRENCH  RESTAURANT 

LUNCHEON  from  $2.00 
DINNER  from  $3.00 
COCKTAIL  BAR 

'Jamoub.ffie/ixJt  CandieA 
15  East  52  nd  St. 

AIR  CONDITIONED 


Mainly  About  Manhattan.  .  .  ! 

•  •  •  AROUND  TOWN:  WOR's  top  brass  in  a  huddle  regarding 
their  TV  sitcheayshun  and  trying  to  figure  out  ways  of  pumping  some 
blood  into  the  anemic  schedule.  .  .  .  Looks  like  ABC-TV  on  the  coast 
will  go  seven  days  a  week,  instead  of  the  five-day  sked  they're  now 
on.  .  .  .  Ted  Granik's  NBC  simulcast  of  "American  Forum  of  the  Air" 
tees  off  Sunday  at  4:30  p.m.  out  of  Washington.  .  .  .  Herb  Sheldon's 
first  short  for  Universal-International  (out  of  a  series  of  4)  opens  at 
the  Criterion  Theater  today.  Tagged  "You  Don't  Say,"  it's  Sheldon  at 
his  funniest.  .  .  .  The  Eve  Wygod  beauty  salon  signed  for  a  13-week 
spot  on  the  Bea  Kalmus  WMGM  midnight  stanza.  .  .  .  Roger  Kay,  his 
TV-stable  already  heated  up  with  Mady  Christians.  Lionel  Stander. 
Paul  Lukas  and  others,  has  inked  Gene  Rayburn,  the  WNEW  disk  jock. 
He's  got  an  hour  TVariety  series  in  mind  for  him.  .  .  .  Lester  Lewis  has 
set  a  new  Eloise  McElhone  show  for  DuMont  slated  to  start  Nov.  8th. 
.  .  .  Eagar  Kobak  denies  reports  he  might  enter  station  rep.  field.  .  .  . 
Carlos  Franco,  former  Y  &  R  exec,  joining  Kudner  on  the  31st.  .  .  . 
Elaine  Williams,  one  of  television's  loveliest,  joins  "Captain  Video" 
this  week  in  a  running  part  as  Moysing,  a  Chinese  lass.  .  .  .  CBS-TV 
building  a  new  half  hour  domestic  comedy  series  around  Al  Bernie 
to  fill  the  Wed.  9:30  p.m.  slot. 

ft        ft        ft  ft 

•  •  •  FOR  THE  RIPLEY  DEP'T:  WDTV,  only  television 
station  in  Pittsburgh,  hasn't  single  television  camera  on  the 
premises!  They  just  use  films  and  what's  fed  them  from  other 
webs.  What's  more,  rumor  has  it  that  they're  one  of  the  few 
TV  stations  in  the  country  operating  in  the  black.  (Maybe  that's 
the  way  to  do  it,  huh?). 

ft      ft      ft  ft 

•  •  •  The  Waldorf's  famous  luncheon  fashion  shows  will  become 
a  weekly  WABD  feature  starting  this  Friday.  Feature  of  the  new 
series,  besides  showing  the  latest  in  fashions  and  vogues,  will  include 
a  theme  varying  from  week  to  week  and  a  "celebrity  table"  around 
which  will  be  women  identified  with  the  theme  of  the  week.  Opening 
show,  arranged  by  B.  Altman,  will  be  "Beauty  After  40,"  which  is  the 
title  of  a  new  tome  by  Edyth  Thornton  McLeod,  a  guest  of  honor. 
Others  at  the  celebrity  table  will  be  Emily  Kimbrough.  Stella  Unger, 
Cornelia  Otis  Skinner,  Gloria  Swanson.  Irene  Rich  and  Ann  Harding. 
The  program,  staged  in  the  Sert  Room,  will  be  seen  every  Friday  from 
1:30  to  2:00  p.m. 

ft      ft      ft  ft 

•  •  •  MANHATTAN  SEEN-ery:  Louis  B.  Mayer  digesting 
the  electric  news  bulletins  flashed  on  the  Times  Sq.  Bldg.  .  .  . 
Irving  Berlin,  Dean  of  Tune-Pan-Alley,  circled  by  autografans 
outside  of  Sardi's  .  .  .  Mary  Kay  and  Johnny  Stearns,  television's 
first  family,  dining  at  the  Fireside  Inn.  .  .  .  Jack  Gilford,  who 
sez  he's  tired  of  eating  his  wife's  biscuits.  "If  you  had  to  lift 
them,"  he  claims,  "you'd  be  tired  too."  .  .  .  Jack  Pearl,  at  Bill 
Bertolotti's,  relating  that  he's  concentrating  entirely  on  TV  and 
just  thumbed  down  B'way  musicomedy  plans. 

ft        ft        ft  ft 

•  •  •  SMALL  TALK:  Eunice  Howard  drops  the  col'm  a  line  to 
tell  us  she's  wed  to  Ray  Maxwell.  .  .  .  Mariners  Quartet  getting  heavy 
mail  response  from  their  airing  of  "Leprechaun's  Lullaby."  .  .  .  Lew 
Herbert,  usually  cast  as  a  guardian  of  the  law.  switched  sides  on  Bill 
Gargan's  TV  series  and  turned  in  a  bang-up  job  as  the  kidnaper-coun- 
terfeiter menace.  .  .  .  Chalk  up  another  great  show  for  Irving  Mansfield's 
'This  is  Show  Biz"  last  Sunday.  One  of  the  high  spots  was  Sam  Levinson, 
the  reformed  school  teacher  who  is  now  earning  2000  bux  a  week 
for  the  same  spiel  he  used  to  hand  out  to  the  kids  for  free. 


SAD  FRRDCISCO 


By  NOEL  CORBETT 

GENE  ENGLE  is  planning  a  remote 
from  his  Gene's  Restaurant  com- 
parable to  the  interview  type  show 
he  had  during  the  war.  Gene's  is 
favorite  hangout  for  newspapermen, 
radio,  stage  and  screen  stars. 

Milt  Samuel,  Young  and  Rubicam 
press  head  on  the  coast  in  town  dur- 
ing a  swing  of  Western  cities. 

Lloyd  Yoder,  one-time  NBC  man- 
ager here,  now  top  man  at  KOA, 
Denver,  due  in  town  the  end  of  the 
month.  With  him  will  be  his  wife, 
the  former  Betty  Marino,  who,  with 
her  violin  starred  on  many  programs 
emanating  from  here  when  KPO- 
KGO  was  Coast  headquarters  for 
NBC. 

Bill  Cullenward,  new  press  infor- 
mation manager  at  KCBS,  was  for- 
merly an  airline  publicity  rep  and 
beat  the  drums  for  the  late  Tom 
Breneman. 

Here  'N'  There  .  .  .  Madolin  Bing- 
ham has  joined  the  Abbott  Kimball 
Company  as  account  exec.  .  .  .  Louis 
Marchi  is  now  in  charge  of  Beau- 
mont and  Hohman's  Portland  office. 
.  .  .  Kirk  Torney  is  now  the  North- 
ern California  rep  for  Hoffman  Ra- 
dio. .  .  .  .David  Meblin,  KSFO-KPIX 
talked  on  "Television — Entertainer, 
Educator,  Merchandiser"  at  the  Pal- 
ace Hotel  for  the  University  Club 
group.  .  .  .  Beaumont  and  Hohman 
are  the  agency  handling  spots  for 
200  Western  stations  plugging  Paci- 
fic Greyhound  Bus  Lines.  The  bud- 
get carries  a  fifty  per  cent  increase 
over  last  year.  .  .  .  Hale  Brothers 
(department  store)  and  Motorola, 
Inc.,  are  sponsoring  twelve  of  the 
local  Shamrock  Ice  Hockey  team 
games. 


The  first  serious  study 
of  a  new  literary  form 

Radio 

AND 

Poetry 

by  MILTON  ALLEN  KAPLAN 


Everyone  interested  in  radio  as  a 
primary  medium  of  communication 
and  culture  will  profit  from  this 
analysis  of  the  development  of  a 
new  literature — poetry  in  radio.  Dr. 
Kaplan  follows  the  record  of  the  use 
of  poetry  in  radio  from  its  role  as 
"fill-ins"  to  the  emergence  of  the 
radio  verse  play,  and  points  out  un- 
explored literary  and  cultural  possi- 
bilities of  radio  and  television.  $4.50 

At  all  bookstores,  or  order  from 

COLUMBIA  UNIVERSITY  PRESS 
Morningside  Heights,  New  York  27 
Publishers  of  The  Columbia  Encyclopedia 


Section  of  RADIO  DAILY.  Wednesday.  October  26.  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


SMITH  VS.  JONES  AT  TV  HEARING 


TELE  TOPICS 


A  SHOW  that  should  excite  widespread 
**  interest  and  inspire  a  flock  of  imi- 
tations because  it  makes  possible  high 
quality  entertainment  at  exceptionally  low 
cost  is  "What  Happens  Now?",  seen  local- 
ly on  WOR-TV.  The  idea  of  a  group  of 
actors  improvising  brief  skits  from  a  given 
situation  or  line  of  dialogue  is  not  new 
to  show  business,  but  in  video  it  is  espe- 
cially valuable  since  it  eliminates  all  need 
for  costly  rehearsal.  But  it  is  doubtful  if 
anyone  can  bring  it  off  as  well  as  The 
Improvisers,  six  young  thespians  who  work 
so  well  together  that  they  seem,  at  times, 
to  anticipate  each  other's  lines  and  actions. 
The  skits  they  built  were,  at  times,  weak 
in  development  and  in  the  punchline  de- 
partment, but  the  dialogue  was  very  good 
— witty  and  sophisticated  and,  occasion- 
ally superior  to  that  heard  on  many  script 
shows.  Show  this  week  was  not  well  paced, 
needing  more  variety  in  the  type  of  mate- 
rial given  the  actors.  .  .  .  The  Improvisers 
are  Larry  Blyden,  Cecily  Burke,  Joyce  Gor- 
don, Ross  Martin,  Charles  Mendick  and 
Jean  Pugsley.  Nelson  Olmsted  is  emcee. 
• 

£"*BS  HAS  DECIDED  that  Abe  Burrow's 
talents  are  best  suited  to  TV  and  is 
dropping  his  "Breakfast  With  Burrows" 
AM  stanza  in  favor  of  a  weekly  half-hour 
video  stint.  Burrows  will  write  and  pro- 
duce the  new  show,  which  will  start  early 
in  December.  AM'er  folds  after  the  Oct. 
28  airer.  .  .  .  George  Givot  has  checked 
out  as  permanent  emcee  of  Versatile  Vari- 
eties on  NBC  and  guest  hosts  will  appear 
each  week,  beginning  Friday.  Harold  Barry 
will  be  the  first.  .  .  "Red  Feather  USA," 
half-hour  film  made  for  the  Community 
Chest  campaign  by  the  four  webs,  will  be 
aired  by  ABC  and  DuMont  tonite,  by  NBC 
on  Thursday  and  by  CBS  Saturday.  Fea- 
tured in  the  film  are  The  Goldbergs,  Stop 
The  Music,  Milton  Berle  and  June  Havoc, 
Janet  Blair  and  the  Blackburn  twins.  David 
Rich,  of  CBS,  coordinated  the  program 
and  Ira  Marion,  of  ABC,  scripted.  Robert 
Saudek,  ABC;  John  Hundley,  CBS;  Edward 
Carroll,  DuM,  and  Sterling  Fisher,  NBC, 
supervised  the  project  for  the  nets. 
• 

IXATHI  NORRIS'  DuMont  daytimer, 
"Your  Television  Shopper,"  marks  its 
first  anniversary  next  Tuesday.  On  Mon- 
day it  will  receive  a  birthday  present  in 
the  form  of  a  contract  from  Saks-34th 
bankrolling  the  first  half-hour  of  the  show 
across  the  board.  Program  is  completely 
sold  out,  other  participants  including 
Aborn  coffee,  Goodman,  Gravy  Master, 
A&P,  Habitant  soup,  Plasta  starch,  Mc- 
Kesson &  Robbins  and  Revere  Copper  & 
Brass.  .  .  .  Stokey  &  Ebert  have  scheduled 
a  half-hour  film  version  of  Dickens'  "A 
Christmas  Carol"  for  immediate  shooting 
at  Jerry  Fairbanks  Studios,  using  Fairbanks' 
recently  developed  three-camera  filming 
technique. 


Commissioner  Infers  Philco  Veepee  Favors  RCA, 
But  Is  Accused,  In  Turn,  Of  'Pitching'  For  CBS; 
Mcintosh  Describes  Color-Video  System  Of  C.T.I. 


(Continued  from  Page  1 

vanced.  The  five  principles  offered 
are  as  follows: 


(1)  The  standards  must  be  such  as  to 
permit  the  public  individually,  and  at  their 
personal  option,  to  be  able  to  have  either 
black  and  white  or  color  reception  with  no 
loss  of  program  service  either  way. 

(2)  Both  color  and  black  and  white  must 
be  transmitted  on  a  single  set  of  standards 
so  that  each  type  of  signal  can  be  received 
interchangeably  on  either  a  black-and-white 
or  color  receiver. 

(3)  The  standards  must  provide  a  qual- 
ity of  service  at  least  as  good  as  that  now 
provided  by  the  present  commercial  stand- 
ards. 

(4)  The  continuity  of  existing  service  to 
receivers  in  the  hands  of  the  public  must 
be  maintained.  Any  proposal  of  non-com- 
patible standards  must  include  a  detailed 
program  to  accomplish  this  purpose. 

(5)  In  arriving  at  these  standards  there 
shall  be  no  experimenting  at  the  expense  of 
the  public,  and  the  Commission  will  require 
assurance  for  the  public  that  the  system 
has  been  thoroughly  proven  before  author- 
ization of  commercial  service. 

Although  insisting  he  was  not 
seeking  to  rule  out  the  CBS  system, 
Smith  said  he  felt  it  incumbent  upon 
anyone  offering  a  system  less  than 
completely  compatible  with  present 
standards  for  black  and  white  to  ad- 
vance "a  transition  plan."  Such  a 
plan,  he  said,  must  accomplish  the 
following  objectives: 

(A)  It  must  maintain,  and  even  expand, 
current  black  and  white  service  on  present 
standards  to  avoid  hardship  to  the  public 
and  serious  setback  and  unemployment  in 
the  industry. 

(B)  It  must  provide  a  real  incentive  to 
the  public  to  purchase  new  receivers  in- 
corporating both  the  present  standards  and 
the  new  non-compatible  standards  by  of- 
fering them  sufficient  value  to  make  that 
extra  expense  justifiable  and  worthwhile  to 
the  individual  purchaser. 

(C)  After  a  substantial  audience  has 
been  built  up  with  receivers  incorporating 
both  standards  it  must  provide  a  procedure 
for  gradually  reducing  service  on  the  old 


standards  again  at  no  inconvenience  or 
harm  to  the  public. 

Smith's  testimony  followed  an  ap- 
pearance by  Frank  H.  Mcintosh, 
consulting  engineer  representing 
Color  Television,  Inc.  Mcintosh  gave 
a  detailed  analysis  of  the  CBS  and 
RCA  systems.  The  CBS  system,  he 
said,  would  degrade  TV  pictures  and 
at  the  same  time  force  conversion 
expense  up  to  $150,000,000  on  the 
owners  of  the  3,000,000  sets  which 
will  be  out  by  the  end  of  the  year. 

In  addition,  he  said  the  CBS  sys- 
tem uses  far  more  bandwidth  than 
the  CTI  system.  Were  the  CTI  sys- 
tem adopted,  he  said,  it  might  be 
possible  to  provide  five  additional 
channels  without  loss  of  quality — 
but  he  stressed  that  neither  he  nor 
CTI  recommends  reduction  in  chan- 
nel width. 

Mcintosh  also  attacked  the  CBS 
proposal  for  a  double  standard  for 
black  and  white  and  color  TV  on  the 
ground  that  it  would  mean  two  sets 
of  scanning  circuits  in  receivers  to 
be  made.  He  said  further  that  it 
would  complicate  the  sending  pro- 
cess because  network  operation 
would  either  have  to  be  rigid  or 
studio  equipment  would  have  to  be 
in  duplicate,  and  he  added: 

"If,  on  the  other  hand  ...  all  sta- 
tions were  to  be  required  from  now 
on  to  employ  the  CBS  proposed 
standards,  whether  they  were  broad- 
casting in  monochrome  or  in  color, 
the  Commission  would  find  itself  in 
the  position  for  forcing  monochrome 
as  well  as  color  stations  to  go  to  the 
expense  of  converting  their  stations 
for  an  inherently  degraded  picture." 


Monochrome  TV  Going  Ahead 
Despite  Color  Talk  -  Raibourn 


Expansion  of  TV  "is  not  being 
slowed  up  by  talk  of  color,"  Paul 
Raibourn,  vice-president  of  Para- 
mount Pictures,  said  last  night  at 
the  first  American  Television  Soci- 
ety meeting  held  during  the  new 
season. 

"For  a  time,"  Raibourn  said,  "the 
whole  country  was  fooled  by  words. 
But  now  we  know.  Black  and  White 
television  very  definitely  is  not 
frozen.  Existing  licenses  cover  82 
per  cent  of  the  effective  buying  in- 
come of  the  country,  and  how  can 
anything  be  frozen  in  its  tracks  if  it 
covers  82  per  cent  of  the  economic 
potential  of  the  United  States  and 


has  only  covered  seven  per  cent  of 
this  potential?" 

Pointing  out  a  $15  billion  decline 
in  gross  national  product,  Raibourn 
said  "more  advertising  is  needed  to 
stimulate  consumer  demand  if  the 
high  level  of  prosperity  in  the  im- 
mediate past  is  to  be  maintained." 
TV,  he  added,  is  "the  only  instru- 
ment in  a  long  time"  with  the  power 
to  expand  distribution  as  necessary. 

"The  one  thing  we  almost  certain- 
ly can  count  on  if  the  industry  is 
left  alone  to  develop  naturally,"  he 
concluded,  "is  a  circulation  of  40,- 
000,000  television  receivers  in  this 
country  by  1956." 


RCA  Accused  By  CBS 
But  Denies  TV 'Delay' 


Washington  Bureau,  RADIO  DAILY 
Washington — CBS  threw  the  book 
at  RCA  yesterday  as  it  asked  the 
FCC  to  deny  the  RCA  request  for  a 
two-month  delay  in  the  camparative 
color  TV  demonstration  slated  for 
next  month.  The  delay  petition  was 
based  solely  upon  considerations  of 
personal  advantage  for  RCA,  said 
CBS,  as  it  asked  that,  unless  the 
Commission  plans  to  turn  down  the 
RCA  request,  it  hold  oral  argument 
on  the  matter. 

The  FCC  will  hold  an  executive 
session  tomorrow  morning  to  decide 
what  to  do. 

RCA  did  not  present  its  true 
reasons  for  desiring  delay,  said  CBS. 
Inspiring  the  request,  CBS  said,  may 
be  any  one  of  several  reasons: 

(A)  The  hope  that  in  two  months 
RCA  technicians  can  devise  some 
improvements  in  the  present  RCA 
system,  or  a  new  system,  "which 
will  rescue  RCA  from  its  present 
embarrassed  position; 

(B)  Realization  that  a  compara- 
tive demonstration  will  make  the 
RCA  system  look  even  worse  than 
demonstrations  thus  far,  with  the 
desire  to  postpone  the  day  as  long 
as  possible; 

(C)  That  "RCA,  as  the  parent  of 
NBC,  has  an  interest  in  extending 
the  freeze  in  view  of  the  fact  that 
NBC  may  enjoy  certain  competitive 
advantages  as  long  as  the  freeze 
exists,  in  single  station  markets";  or 

(D)  That  RCA  wants  to  delay  the 
day  its  patent  supremacy  in  TV  is 
whittled  away. 


RCA,  replying  to  the  CBS  opposi- 
tion to  the  RCA  request  for  a  post- 
ponement of  the  comparative  dem- 
onstrations of  color  television  plan- 
ned by  the  FCC,  last  night  filed  with 
FCC  the  following  statement: 

"The  RCA  petition  sets  forth  the  engi- 
neering reasons  why  the  postponement  of 
the  comparative  demonstrations  is  necessary 
to  a  fair  and  complete  comparative  demon- 
stration as  between  the  color  television  sys- 
tems proposed  in  these  (FCC)  proceedings. 
The  CBS  opposition  does  not  challenge  these 
reasons. 

"The  argument  set  forth  in  the  CBS  op- 
position consists  of  no  more  than  efforts 
on  the  part  of  CBS  to  obtain  a  premature 
decision  based  upon  inadequate  facts  in 
favor  of  its  system.  It  completely  ignores 
the  fact  that  the  public  interest  can  be 
served  only  by  a  sound  decision  and  not 
necessarily  by  a  quick  decision. 

"CBS'  fabrication  (in  paragraph  1  of  its 
opposition!  of  the  bases  for  KC.Vs  petition 
for  a  60-day  postponement  is  as  presump- 
tuous as  it  is  false. 

"The  public  interest  definitely  requires 
that  the  short  extension  requested  by  RCA 
be  granted  in  order  to  enable  the  Commis- 
sion to  make  a  determination  baaed  upon 
adequate  facts  as  to  what  color  television 
standards  should  be  adopted." 


8 


RADIO  DAILY 


Wednesday.  October  26,  1949 


COIIST-TO-COflST 


SOUTHWEST 


AGENCIES 


FRED  B.  MANCHEE,  vice-presi- 
dent in  charge  of  research  and 
marketing,  Batten,  Barton,  Durstine 
&  Osborn,  Inc.,  will  speak  before  the 
Advertising  and  Selling  Course,  con- 
ducted by  the  Advertising  Club  of 
New  York,  tomorrow,  October  27th. 
His  subject  will  be  "Methods  in 
Market  Research."  The  meeting  will 
be  held  at  the  Engineering  Societies 
Building,  29  West  39th  Street  at  6: 15 
p.m. 


KOTV,  Tulsa,  Okla.,  has  engaged 
Adam  Young  Television  Inc.  as  na- 
tional representatives  for  the  station. 
KOTV  will  be  in  commercial  opera- 
tion on  Oct.  30th  and  will  carry  all 
networks  including  the  Paramount 
Television  Network  of  Los  Angeles. 

FOOTE,  CONE  &  BELDING  IN- 
TERNATIONAL has  been  appointed 
by  the  Joint  Biscuit  Manufacturers 
of  Great  Britain  for  a  campaign  in 
the  New  York  area  during  the  holi- 
day season.  The  six  biscuit  firms 
represented  have  350  retail  store 
outlets  in  the  metropolitan  area. 


HARRY  A.  BERK  has  resigned  as 
president  of  the  Foote,  Cone  &  Beld- 
ing  International  Corp.  He  is  suc- 
ceeded by  Emerson  Foote,  president 
of  Foote,  Cone  &  Belding,  the  parent 
firm. 


EMIL  MOGUL  CO.  has  been  ap- 
pointed by  the  Gem  Packing  Co.  for 
American  advertising  of  Gem  Oil. 


WILLIAM  A.  BARTEL,  formerly 
vice-president  and  director  of  John 
H.  Cairns  &  Co.,  has  joined  the  ex- 
ecutive staff  of  Ellington  &  Co.,  Inc. 


FELIX  BRENTANO  has  been 
named  radio  and  television  director 
of  the  Lester  "L"  Wolff  Advertising 
Corp. 


CARLOS  A.  FRANCO  will  join 
the  Kudner  Agency  in  an  executive 
capacity,  effective  Oct.  31. 

Transit  Radio  Popular, 
St.  Louis  Survey  Shows 

(Continued  from  Page  1) 

the  innovation,  according  to  Transit 
Radio,  Inc. 

The  survey  covered  737  out  of 
2,600  Public  Service  drivers;  1,000  of 
the  vehicles  are  radio-equipped. 
Seventy-five  per  cent  voted  in  favor 
of  radio,  15  per  cent  had  no  opinion, 
and  10  per  cent  were  against  radio. 
Of  the  latter  group,  5  per  cent  said 
they  would  withdraw  their  objec- 
tions if  corrections  in  programming 
or  presentation  were  made. 

According  to  Public  Service,  64 
of  the  drivers  polled  said  that  tran- 
sit radio  had  helped  their  relations 
with  passengers,  and  19  per  cent  re- 
ported refusals  by  passengers  to  ride 
in  buses  which  were  not  radio- 
equipped.  The  programs  were  sup- 
plied to  Public  Service  by  KXOK- 
FM,  St.  Louis. 


Student  Talent  Program  Skeduled 

Boston,  Mass. — Local  junior  and 
senior  high  school  students  have  a 
chance  to  try  out  their  musical  or 
dramatic  talents  over  the  air  on 
WCOP's  "Student  Radio  Club"  show, 
which  is  heard  Saturday  mornings. 
Pepsi-Cola  sponsors  the  amateur  tal- 
ent shows  weekly,  over  WCOP  and 
WCOP-FM,  every  Saturday  from 
11:30-12  noon.  Cash  prizes  will  be 
awarded  weekly  to  the  three  top 
winners. 

Panther  Vs.  Mountaineers 

Pittsburgh,  Pa. — The  University  of 
Pittsburgh's  Golden  Panthers  met 
the  West  Virginia  Mountaineers  at 
Morgantown  Saturday,  Oct.  8  at  1:45 
p.m.,  marking  the  third  consecutive 
Saturday  they  have  met  New  Year's 
Day  Bowl  winners.  KDKA  broadcast 
the  game  from  Morgantown  with 
Woody  Wolfe  and  Bill  Sutherland  at 
the  mikes. 

News  Program  Changes  Time 

Corvallis,  Ore.  —  The  "Veterans 
News  Review,"  which  is  heard 
weekly  on  KOAC,  changed  day 
and  time  on  Thursday,  October  20. 
Dewey  Standish  of  the  Veterans  Ad- 
ministration office,  who  regularly 
presents  the  program,  will  be  heard 
on  Thursday  nights  at  8  o'clock  in- 
stead of  Wednesday  nights  at  8:30 
as  in  the  past.  The  series  of  news 
programs  brings  information  of  spe- 
cial interest  to  World  War  II  vet- 
erans. 

Stookey  Celebrates  Anniversary 

St.  Louis,  Mo. — Charley  Stookey, 
KXOK  farm  editor,  celebrated  his 
17th  anniversary  in  early  morning 
radio.  Stookey  originated  the  Farm 
Folks  Hour  at  KMOX  in  1932. 

Melton  Serenaded 

Scranton,  Pa. — When  Metropolitan 
Opera  tenor  James  Melton  arrived 
here,  he  was  greeted  by  the  50-piece 
Pittston  High  School  Band,  hun- 
dreds of  fans  and  15  antique  auto- 
mobiles. Melton  was  presented  with 
a  key  to  the  city  and  landed  on  the 
front  pages  of  the  local  newspapers. 

Red  River  Dave  Returns 

San  Antonio,  Tex. — Red  River 
Dave,  WOAI's  western  singing  star, 
is  back  on  the  air  with  a  new  five 
day  a  week  early  morning  broadcast 
for  a  quarter-hour.  The  L  &  M  Co., 
of  St.  Louis,  plastic  manufacturer  is 
sponsor  on  Mon.  Wed.  and  Fri., 
while  Grove's  Bromo  Quinine  is 
sponsor  on  Tues.  and  Thurs. 

Perfect  Score  For  WNJR 

Newark,  N.  J. — Harry  Goodwin, 
general  manager  of  WNJR,  has  an- 
nounced that  the  station  employees 
had  rung  up  a  100  per  cent  record 
for  Community  Chest  contributions. 
Drive  was  handled  by  Harry  A. 
Wapshare,  chairman,  and  the  65  em- 
ployees participated. 


Bob  Moore  Show  Extended 

Lawrence,  Mass. — The  Bob  Moore 
Show,  featuring  the  former  Holly- 
wood announcer  and  emcee  as  maes- 
tro, will  be  heard  a  half -hour  longer 
beginning  immediately.  The  closing 
time  (2  a.m.)  remains  the  same,  but 
he  will  begin  at  11:30  p.m.  instead 
of  midnight. 

Repeat  Performance 

Canada — A  possible  audience  of 
from  three  to  four  million  Ameri- 
cans may  hear  the  repeat  perfor- 
mance of  Benjamin  Britten's  Opera 
"Peter  Grimes"  by  the  CBC  Opera 
Company  scheduled  for  the  Trans- 
Canada  network.  The  broadcast  will 
also  be  carried  by  station  WNYC  in 
New  York  City. 

Hadley  Is  Resourceful 

Providence,  R.  I. — When  Bill  Had- 
ley, special  events  producer  for 
WPJB,  the  FM  station  of  the  Provi- 
dence Journal  Company,  went  to 
the  Mall,  in  downtown  Providence 
to  tape  a  UN  Week  program  for  the 
later  broadcast,  he  had  no  nearby 
electric  outlet  into  which  a  recorder 
could  be  plugged.  Search  revealed 
an  outlet  in  a  nearby  sewer.  Hadley 
found  the  line  dripping  wet  from  the 
underground  moisture  but  still  live, 
so  he  plugged  in  and  got  his  pro- 
gram on  schedule. 


DOROTHY  CANTRELL,,  former 
account  executive  and  radio  di- 
rector of  Albert  Evans  Advertising 
Agency  of  Fort  Worth,  has  resigned 
to  become  assistant  to  J.  W.  (Jake) 
Rike,  general  manager  of  J.  B.  Tay- 
lor, Inc.  of  Dallas.  Miss  Cantrell, 
long  prominent  in  Texas  advertising 
and  radio,  has  been  added  to  the 
Dallas  agency  as  part  of  an  expan- 
sion program  that  will  heavily  ac- 
cent radio. 

Red  Arrow  Laboratories  of  Waco, 
has  signed  for  "Ida  Red  and  Her 
Kentuckians,"  three  times  a  week 
on  KWFT,  Wichita  Falls,  and  KLYN, 
Amarillo.  Programs  will  originate  in 
the  studios  of  KWFT  each  Tuesday, 
Thursday  and  Saturday  at  7: 45  a.m., 
and  will  feature  the  five  piece  hill- 
billy combo  for  Red  Arrow  Penetra- 
ting Liniment  and  Red  Arrow  Cold 
Preparations.  Contract  for  52  weeks 
was  placed  by  Ira  DeJemett  Adver- 
tising Agency  of  Dallas,  through 
Paul  Girard  Company,  regional  rep- 
resentative of  KWFT  and  KLYN. 

WBAP,  Fort  Worth,  has  just  sign- 
ed another  52-week  contract  with 
Ben  E.  Keith,  local  wholesaler  and 
distributor  for  the  7: 45  a.m.,  Monday, 
Wednesday,  Friday,  "Fruit  Express." 
New  contract  marks  the  11th  con- 
secutive year  for  program,  sponsor 
and  station.  Frank  Mills,  WBAP 
chief  announcer  continues  as  produ- 
cer and  emcee. 


Pay  dirt 

If  you're  prospecting  for  sales  in  a  great  Midwest 
market,  consider  the  paydirt  struck  by  Kroehler 
Furniture  Company  with  its  program  on  WOWO. 
Here  are  quotes  from  dealers  scattered  through 
WOWO's  59-county  BMB  area: 

"50%  increase "— Argos.  Indiana  "20%  increase  "—Wabash,  Indiana 

(60  miles  from  Fort  Wayne)  (42  miles  from  Fort  Wayr^e) 

"50%  increase"—  Farmland,  Indiana       "63%  increase"—  Kendallville,  Indiana 

(60  miles  from  Fort  Wayne)  (27  miles  from  Fort  Wayne) 

And  from  the  Kroehler  outlet  in  Fort  Wayne  itself 
comes  a  report  of  a  35%  upturn  in  sales !  To  get  this 
kind  of  reaction  to  your  promotion,  check  WOWO  or 
Free  &  Peters  for  availabilities! 


FORT  WAYNE 

ABC  NETWORK 
AFFILIATE 


WOWO 


,   WESTINGHOUSE  RADIO  STATIONS  Inc 

'    KYW  •   KDKA   •   KEX   •  WBZ  •   WBZA   •  WOWO   •  WBZ-TV 

National  Representatives,  Free  &  Peters,  except  for  WBZ-TV; 
for  WBZ-TV,  NBC  Spot  Sales 


The  Notional  Daily  Newspaper  of  Commercial   Radio   and  Television 


VOL.  49,  NO.  18 


NEW  YORK,  THURSDAY,  OCTOBER  27,  1949 


TEN  CENTS 


OPTIMISM  HIGHLIGHTS  SKYTOP  MEET 


Hennock  Aid  To  Jones 
In  TV  Bout  With  Smith 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  Philco's  vice-presi- 
dent, David  B.  Smith,  spent  most  of 
yesterday  repulsing  attacks  from 
Robert  F.  Jones  and  Frieda  Hen- 
nock, of  the  FCC,  both  seeking  to 
shake  his  position  that  another  color 
hearing  will  be  needed  and  at  least 
another  year  of  lab  work  and  testing 
before  color  standards  can  be  adop- 
ted by  the  Commission.  It  won't  be 
five  years  or  ten  years,  he  said  con- 
fidently, but  it  will  be  at  least  an- 
other year. 

Both   Jones   and    Miss  Hennock 

(Continued  on  Page  11) 

Searle  &  Parks  Acquires 
Whodunit  Sales  Rights 

Hollywood  — ■  Exclusive  distribu- 
tion and  sales  rights  to  a  top  mys- 
tery airer  on  the  coast,  "Let  George 
Do  It,"  depicting  the  adventures  of 
George  Valentine,  has  been  an- 
nounced by  Searle  and  Parks,  Inc. 

Wayne  Tiss,  vice-president  in 
charge  of  the  Hollywood  office  of 
BBD  &  O,  representing  Standard  Oil 
Company  of  California,  said  that 
Don  Searle  and  James  Parks  will 
control  the  radio  package  in  all 
(Continued  on  Page  4) 

'Superman'  Not  For  Tots 
In  Its  New  ABC  Format 


"Superman,"  originally  slanted  at 
young  listeners,  will  emerge  as  mys- 
tery-and-crime-detection  show  aim- 
ed at  adults  when  it  bows  on  ABC 
Oct.  29,  8:30-9  p.m.,  the  network 
said  yesterday. 

"Superman"  was  last  heard  on 
(Continued  on  Page  9) 


Going,  Going,  Gone 

Pekin.  111.— WSIV.  which  airs  a 
daily  "Swap  Shop"  program,  got 
a  card  the  other  day  from  a 
listener  in  Bloomington  who  is 
either  an  overstocked  undertaker 
or  has  a  macabre  sense  of  humor. 
"We  have  an  unusual  swap  for 
you,"  he  wrote.  "One  used  cas- 
ket and  one  used  monument. 
Will  swap  for  anything  of  equal 
value." 


Civic  Series 

The  U.  S.  Chamber  of  Com- 
merce will  inaugurate  a  new 
15-minute  weekly  series,  "This 
is  Our  Town,"  on  ABC,  Tuesday 
nights,  10:45  p.m.  Highlighting  a 
different  city  each  week,  the 
program  will  detail  the  functions 
of  the  town's  business  firms,  and 
their  contribution  to  America. 
The  Chamber  of  Commerce  will 
share  the  Tuesday  night  period 
with  the  National  Assn.  of  Manu- 
facturers, in  alternate  13-week 
cycles. 


Transit  Radio  Adds 
128  New  Sponsors 


One  hundred  and  twenty-eight 
new  sponsors  have  been  added  to 
Transit  Radio  since  September  1,  it 
was  announced  yesterday  by  Frank 
E.  Pellegrin,  vice-president  in 
charge  of  sales. 

The  figure  includes  new  sponsors 
added  nationally  and  locally  by  the 
14  Transit  Radio  stations  reporting. 
Total  sponsors  on  the  music-as-you- 
ride  medium  in  buses  and  street  cars 
is  now  393,  Pellegrin  said. 

New  national  advertisers  to  the 
(Continued  on  Page  12) 

Bing  Crosby  Sponsored 
On  4  Alaska  Stations 


Liggett  &  Myers  Tobacco  Co.  has 
extended  its  sponsorship  of  the 
"Bing  Crosby  Show"  on  CBS  to  in- 
clude the  facilities  of  the  Alaska 
Broadcasting  System:    KFQD,  An- 

(Continued  on  Page  3) 


Members  Of  3rd  District,  NAB,  Hear 
Sales  Even,  Or  Better,  Than  ' '48; 
Miller  Cites  'Merchandising9 


Pioneers  Launching 
Membership  Drive 


Potential  membership  of  the  Radio 
Pioneers  Club  was  estimated  at  more 
than  1,500  yesterday  by  Carl  Haver- 
lin,  president  of  BMI  and  chairman 
of  the  club's  membership  committee. 

The  usual  $10  initiation  fee  has 
been  waived  for  the  duration  of  the 
current  membership  drive,  Haverlin 
disclosed.  Instead  a  special  "pack- 

(Continued  on  Page  9) 


Coast  Toy  Maker  Plans 
$100,000  Radio  Campaign 

West  Coast  Bureau  of  RADIO  DAILY 
Los  Angeles — The  local  office  of 
Buchanan  &  Co.  has  been  appointed 
by  Toy  Productions  of  Hollywood, 
Inc.,  to  handle  a  $100,000  Christmas 
toy  promotion  to  begin  Nov.  7  and 
run  until  Dec.  13.  Radio  will  be  used 
exclusively. 
The  product,  to  be  marketed  na- 

( Continued  on  Page  2) 

Continental  Renews 

'Grand  Slam'  On  CBS 


Continental  Baking  Co.,  New 
York,  for  Wonder  Bread  and  Hostess 
Cakes,  has  renewed  its  sponsorship 
of  "Grand  Slam,"  CBS  musical  quiz 

(Continued  on  Page  3) 


Out-Of-Home  Audience  Vital, 
Seville  Tells  Research  Men 


The  industry  can  no  longer  afford 
to  ignore  the  out-of-home  radio 
audience,  because  it  is  "substantially 
greater  than  generally  surmised" 
and  because  overall  radio  listening, 
both  in  and  out  of  home,  "will  come 
back  into  its  own  side  by  side  with 
television  viewing"  as  the  novelty 
of  the  newest  medium  wears  off, 
NBC  director  of  research  Hugh  M. 
Beville,  Jr.,  told  the  8th  annual 
luncheon  meeting  of  the  Pulse,  Inc., 


at  Biltmore  Hotel,  here,  yesterday. 

Beville  charged  that  heretofore 
radio  researchers  have  concentrated 
too  much  on  measuring  only  home 
listening  with  the  result  that  adver- 
tisers have  been  unable  to  obtain  a 
true  picture  of  their  audience.  He 
also  declared  that  "most  radio  re- 
search techniques  have  failed  to 
keep  up  with  the  development  of 
radio  listening  habits  within  the 
(Continued  on  Page  12) 


By  FRANK  BURKE 

Editor,  RADIO  DAILY 

Skytop,  Pa. — If  the  attitude 
of  broadcasters  attending  the 
3rd  District  NAB  convention 
at  Skytop  Lodge  is  any  indi- 
cation of  the  commercial  out- 
look for  radio,  the  business 
of  broadcasting  is  a  growing 
institution.  A  survey  of  NAB 
members  attending  the  meet- 
ing indicates  that  commercial 

(Continued  on  Page  2) 

4-A  Postpones  Vote 
On  Tele  Authority 

Resolution  to  postpone  action  for 
not  more  than  three  weeks  on  the 
formal  creation  of  Television  Au- 
thority was  unanimously  passed  by 
the  International  Board  of  the  As- 
sociated Actors  and  Artistes  of 
America  at  the  Hotel  Astor  yester- 
day, it  was  announced  last  night 
by  Paul  Dullzell,  president  of  the 
4A's. 

The  matter  will  not  come  up  again 
(Continued  on  Page  11) 

Women  Broadcasters  Set 
Annual  Confab,  Nov.  5-6 


The  Assn.  of  Women  Broadcasters 
of  the  NAB.  District  2,  will  hold  its 
annual  conference,  Nov.  5  &  6,  at 
the  Hotel  Astor,  New  York  City,  it 
has  been  announced  by  Doris  Cor- 
(Continued  on  Page  9) 


Salesmanship 

Schenectady,  N.  Y. — Earl  Pud- 
ney,  WGY  disc-jockey,  learned 
last  week  that  listeners  are  apt 
to  take  things  literally,  no  matter 
how  playful  the  statement.  Pud- 
ney  remarked  one  morning  that 
he'd  be  happy  to  stand  on  his 
head  on  a  busy  street  corner  if 
it  would  help  the  lagging  Com- 
munity Chest  drive.  Pudney  did; 
it  helped — he  collected  S45.31. 


2 


RADIO  DAILY 


Thursday.  October  27.  1949 


Vol.  49,  No.  18     Thur.,  Oct  27,  1949  lOCts. 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN   KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays.  Sundays 
and  Holidays  at  1501  Brozjdway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and*Publisher ;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch.  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  AlicoLte, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily, 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Cr.'ble  address:  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
360  No.  Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
""dcr  the  act  of  March  3.  1879. 


FINANCIAL 

_  (October  26)  — 

NEW  YORK  STOCK  EXCHANGE 


High 

Low 

Close 

Chg. 

ABC   

83/8 

8'/8 

8 '/8 

3/8 

Admiral  Corp. 

28% 

28 

281/2 

+ 

Vl 

Am.  Tel.  &  Tel.. 

144'/4 

144 

I441/4 

+ 

V4 

CBS  A   

24l/2 

24% 

I41/2 

CBS  B   

241/4 

24 

241/4 

% 

Philco   

305/8 

301/4 

305/8 

+ 

Vl 

Philco  pfd  

82 

813/4 

813/4 

+ 

y* 

RCA  Common 

13 

123/4 

13 

+ 

>8 

RCA  1st  pfd.  .  .  . 

7034 

703/4 

703/4 

+ 

% 

Stewart-Warner 

12% 

12% 

12% 

+ 

% 

Westinghouse 

29V2 

285/8 

283/4 

% 

Westinghouse  pfd. 

991/s 

99% 

99% 

+ 

% 

Zenith  Radio 

291/4 

29 

291/4 

+ 

% 

-  % 

Asked 
203/g 
143/4 

% 


NEW  YORK  CURB  EXCHANGE 
Hazeltine  Corp.         15       143^  15 
Nat.  Union  Radio       2%      2%  2% 
OVER  THE  COUNTER 

Bid 

DuMont  Lab   193/8 

Stromberg-Carlson  13% 

U.  S.  Television   % 

WCAO  (Bait  more)  ...  16 

WJR  (Detroit)  7i/4  8'/4 

Howard  P.  Fraser 

Montgomery.  Ala.  —  Howard  P. 
Fraser,  57,  auditor,  Montgomery 
Broadcasters,  Inc.,  died  of  a  heart 
attack  at  his  desk.  A  native  of  New 
Hampshire,  he  had  been  a  resident 
of  Montgomery  for  19  years. 


RCA  INSTITUTES,  INC. 

A  Service  of 
Radio  Corporation  of  America 
One  of  the  leading  amj  ol<lct>t  ttehools 
of  Radio  Technology  in  America,  of- 
fers it*  trained  Itadio  ?nd  Television 
technicians  tu  the  Broadcasting  In- 
dustry. 

Our   graduate*  have 
1st  Clang  Telephone  Licence. 
Address  inquiries  to 
Placement  Director 
RCA  INSTITUTES,  Inc. 
850  W.  4th  St.,  New  York  14,  N.  Y 


Optimism  Keynotes  Opening 
Of  3rd  District,  NAB,  Meet 


(Continued  from  Page  1) 


sales  this  year  are  holding  up  well, 
and  in  many  instances,  running 
higher  than  last  year.  The  broadcast- 
ers, almost  to  a  man.  admit  that  they 
have  had  to  get  out  and  sell  but 
their  salesmanship  has  paid  off  in 
new  local  business,  increased  na- 
tional spots,  and  program  innova- 
tions that  are  paying  off. 

Justin  Miller,  president  of  NAB, 
who    has    been    making    a  swing 


Pioneer  Spirit 

Skytop,  Pa. — Carl  HaverUn, 
BMI  president,  not  only  did  a 
good  job  of  presenting  a 
progress  report  on  the  industry 
music  organization,  but  landed 
some  new  members  for  the  Ra- 
dio Pioneers.  Among  those 
signed  up  at  the  session  were 
Vic  Diehm  of  Hazleton,  Penn- 
sylvania, who  has  been  in  radio 
for  23  years. 


around  the  circuit  of  NAB  district 
meetings,  shares  the  business  opti- 
mism of  the  meeting.  Judge  Miller 
recalls  that  AM  broadcasters  were 
pretty  glum  after  the  Chicago  NAB 
convention  but  this  pessimism  dis- 
appeared as  the  summer  progressed 
and  today  they  are  merchandising 
their  radio  and  local  business  is  on 
the  upgrade. 

Declaring  that  intensified  sales 
and  creation  jf  new  time  users  is  the 
answer  to  radio's  economic  prob- 
lems, Victor  Diehm,  general  man- 
ager of  WAZL,  a  potent  250-watter 
at  Hazleton,  Pennsylvania,  shares 
Judge  Miller's  enthusiasm.  Diehm 
said  that  business  at  his  station  had 
increased  this  year  and  that  his  sales 
force  had  been  able  to  induce  many 
new  accounts  to  use  radio  for  the 
first  time.  He  spoke  of  automobile 
accessory  firms,  home  appliance  re- 
tailers, and  florists  as  examples  of 
new  time  users. 

Another  broadcaster  who  believes 
that  radio  is  potent  as  a  sales  force 
and  will  remain  so  for  many  years 
is  Thomas  Tinsley,  general  manager 
of  WITH,  Baltimore,  Md.  Tinsley 
emphasizes  the  importance  of  get- 
ting out  and  selling  as  the  cure-all 
for  any  ailing  station.  He  said  it  was 
always  the  policy  of  his  station  to 
bring  the  advertising  message  of  ra- 
dio to  the  advertiser  and  through 
this  personal  contact  many  new  ac- 
counts have  been  added  to  the  sta- 
tion's time  users. 

George  D.  Coleman,  NAB  district 
director  for  the  3rd  District,  is  also 
an  optimist  regarding  the  potentiali- 
ties of  radio.  His  enthusiasm  is  like- 
wise shared  by  Clair  McCullough, 
NAB  director  at  large,  who  sees  no 


Coast  Toy  Maker  Plans 
$100,000  Radio  Campaign 

(Continued  from  Page  1) 

tionally,  is  a  singing  and  talking 
mechanical  toy  set  of  Bugs  Bunny 
and  Porky  Pig,  Warner  Bros,  car- 
toon characters. 


conflict  between  radio  and  TV  and 
is  happy  about  the  radio  billings. 

One  thing  certain  in  surveying  the 
broadcasters'  opinion  is  the  fact  that 
those  operating  FM  stations,  in  ad- 
dition to  AM,  are  not  finding  FM 
profitable  and  are  using  it  as  a  sup- 
plementary service.  All  seemed  to 
think  that  high  fidelity  has  a  place 
in  radio  communications  but  that  it 
is  a  tough  sale  commercially. 

At  yesterday  morning's  session 
Kenneth  Baker,  NAB  research  di- 
rector, gave  the  broadcasters  a  pre- 
view on  BMB's  second  study.  Costs, 
profits  and  labor  matters  were  also 
discussed  at  a  panel  meeting  presi- 
ded over  by  Frank  Smith,  WBVP, 
Beaver  Falls,  3rd  District  employee- 
employer  relations  chairman. 

The  afternoon  session  heard  Presi- 
dent Miller  speak  on  "NAB  and  you" 
and  also  listened  to  a  report  by  Carl 
Haverlin,  president  of  BMI,  on  the 
unprecedented  progress  of  the  in- 
dustry's music  organization. 

Sales  problems  will  be  the  topic 
of  this  morning's  session  with  J. 
Robert  Gulick,  WGAL,  Lancaster, 
3rd  District  sales  managers'  chair- 
man, presiding.  This  session  will  be 
followed  by  Maurice  Mitchell's  pres- 
entation of  the  Broadcast  Adver- 
tising Bureau's  message  and  sales 
promotion  plans. 


COmiM  and  G0MG 


HUGH  A.  MITCHELL,  monoger  of  the  Mc- 
Conn-Erickson  offices  in  London,  Paris  and 
Frankfurt-am-Main,  is  en  route  to  his  London 
headquarters  following  a  five-week  visit  at 
the  agency's  main  offices  in  New  York. 

NORMAN  BLACKBURN,  national  television 
program  director  for  NBC,  is  spending  this 
week  in  Chicago  on  business.  He'll  be  back 
Monday. 

CARL  MARK,  vice-presid;nt  and  general 
manager  of  WTTM,  Trenton,  N.  J.,  and  FRED 
BERNSTEIN,  sales  manager  of  the  station,  are 
in  town  for  conferences  with  station  reps  and 
officials  of  NBC. 

PETE  FINNEY,  Kudner  agency  executive  on 
the  Admiral  account,  is  in  Chicago  for  a  few 
days  on  business. 

AL  HUGHES,  radio  editor  of  the  Christian 
Science  Monitor,  a  visitor  yesterday  at  the 
headquarters  of  NBC.  He'll  be  here  for  the 
rest  of  the  week. 

JEAN  MEREDITH,  radio  publicist  in  the 
Hollywood  office  of  Benton  &  Bowles,  is  spend- 
ing two  weeks  in  New  York  to  co-ordinate 
publicity  for  West  Coast  programs. 

JIM  LUCAS,  director  of  programming  for 
Associated  Program  Service,  is  back  in  New 
York  following  a  trip  to  Philadelphia,  Balti- 
more and  Washington,  where  he  visited  Asso- 
ciated subscribers. 


Wedding  Bells 

Joanne  Himmel,  researcher  for 
Tex  and  Jinx  McCrary,  yesterday 
announced  her  engagement  to 
Michael  Dann,  trade  press  editor  of 
NBC.  They  plan  to  be  married  be- 
fore the  end  of  the  year. 


Not  a 
worry 

in  the 

world 


A  little  milk.  A  sunny  day.  Pleasant  company.  That's 
all  it  takes  to  make  these  puppies  happy. 

And  when  it  comes  to  the  rich  Baltimore  market,  it's 
just  as  easy  to  make — and  keep — your  clients  happy.  You 
just  let  them  tell  their  story  on  W-I-T-H. 

You  can  do  so  much  with  so  little  on  W-I-T-H! 
W-I-T-H  produces  low-cost  results  by  delivering  more 
listeners-per-dollar  than  any  station  in  town.  Get  the  full 
story  from  your  Headley-Reed  man  today. 


BALTIMORE,  MARYLAND 

Tom  Tinsley,  President  ■  Represented  by  Headley-Reed 


Thursday,  October  27,  1949 


RADIO 


DAILY 


3 


AGENCIES 


JOHN  E.  PEARSON,  owner  of  the 
^John  E.  Pearson  Company,  radio 
a:»d  television  representatives,  has 
announced  the  appointment  of  Rus- 
sel  Walker,  Jr.,  as  manager  of  the 
New  York  office  of  the  organization. 
The  appointment  is  effective  imme- 
diately. Walker  has  been  with  The 
i  Pearson  Company  for  one  and  a  half 
years  and  prior  to  joining  the  com- 
pany  was   on   the   sales   staff  of 

WMGM  and  WQXR. 
{   

JOHN  G.  STILLI,  JR.,  Philadel- 
phia, has  been  named  advertising 
and  sales  promotion  manager  for 
Westinghouse  stations  WBZ  and 
WBZA,  Boston,  and  the  affiliated 
FM  and  television  stations.  Stilli 
<  assumes  his  new  position  immedi- 
ately, replacing  Lynn  Morrow,  who 
is  leaving  the  company  to  take  up 
permanent  residence  in  Florida. 


YOLEN,  ROSS  AND  SALZMAN, 
INC.,  announces  the  appointment  of 
Helen  Shapiro  as  public  relations 
coordinator  of  the  Ronson  Art  Metal 
Works,  Inc.,  activities.  Prior  to  join- 
ing YR&S  Miss  Shapiro  was  associa- 
t  ted  with  David  Malkiel  Advertising 
Agency  in  Boston. 


LOWE   RUNKLE  COMPANY, 
j    Oklahoma    City,    Okla.,    has  been 
elected  to  membership  in  the  Amer- 
ican Assn.  of  Advertising  Agencies. 


DONALD  L.  LUFTIG,  formerly 
with  the  Mutual  Broadcasting  Sys- 
tem, and  more  recently  with  the  Art 
Franklin  Associates  and  Paul  Ben- 
son publicity  offices,  has  joined  the 
public  relations  firm  of  Walter 
Kaner  Associates,  New  York. 

f 

HOMASOTE  COMPANY,  Trenton, 
N.   J.,   makers   of   insulating  and 
building  boards,  have  appointed  R. 
'     T.  O'Connell  Company  as  their  ad- 
vertising agents. 


ALFRED  PAUL  BERGER  COM- 
PANY, INC.,  has  been  appointed 
advertising  agency  for  Paveau,  Inc., 
New  York,  distributors  of  fountain 
j    pens  and  mechanical  pencils. 


GEORGE  R.  BROWDER  has  been 
named  assistant  director  of  adver- 
v    tising  and  merchandising  for  the 
Hudson  Motor  Car  Co.,  Detroit. 


New  Gov't  Lab. 

Washington — The  House  has 
pasted  and  sent  to  the  White 
House  a  bill  to  authorize  con- 
struction of  a  new  $4,475,000 
radio  laboratory  by  the  National 
Bureau  of  Standards.  The  lab 
will  be  used  for  radio  wave- 
propagation  studies,  both  for 
commercial  and  military  pur- 
poses. The  bill  does  not  appro- 
priate the  funds  for  the  project, 
which  will  have  to  be  provided 
by  a  separate  bill. 


Bing  Crosby  Sponsored 
On  4  Alaska  Stations 

(Continued  from  Page  1) 

chorage;  KFRB,  Fairbanks;  KINY, 
Juneau,  and  KTKN,  Ketchikan,  it 
has  been  announced  by  Pan  Ameri- 
can Broadcasting  Co.,  international 
station  reps. 

This  is  the  second  national  adver- 
tiser to  announce  the  extension  of 
its  CBS  network  program  to  include 
the  four  Alaska  stations.  Coca-Cola 
Co.  extended  its  "Charlie  McCarthy" 
program  to  Alaska  two  weeks  ago. 

The  agency  representing  Liggett 
&  Myers  is  Newell-Emmett. 


New  CBS  Drama 

"Pursuit,"  a  new  half-hour  weekly 
adventure  series  on  CBS,  will  bow 
on  Thursday  night  at  10:30.  On  Dec. 
1  "Pursuit"  will  make  way  for 
"Skippy  Hollywood  Theater,"  and 
move  into  a  new  time  slot  to  be  an- 
nounced later  by  CBS. 


Continental  Renews 

'Grand  Slam'  On  CBS 


(Continued  from  Page  1) 

program,  effective  Nov.  21,  it  has 
been  announced  by  William  C.  Git- 
tinger,  CBS  vice-president  in  charge 
of  sales.  Agency  is  Ted  Bates  &  Co. 
of  New  York. 


Two  Join  WHOK 

Lancaster,  Ohio— Don  Christian, 
former  manager  of  WOUN,  Athens, 
Ohio,  has  joined  the  announcing 
staff  of  WHOK,  along  with  Jim  All- 
read  who  has  joined  the  engineering 
staff.  Allread  was  formerly  with 
WMRN,  Marion,  Ohio. 


Commercial  Contract  Set 

Amsterdam,  N.  Y.  —  WCSS  an- 
nounces that  the  Dobler  Brewing 
Company,  through  its  agency  Wood- 
ard  &  Fris,  Inc.,  has  purchased  a 
daily  spot  schedule  to  air  the  new 
Dobler  transcriptions. 


SOUTHWEST 


Blaine  Cornwell,  former  manager 
of  St.  Louis  stations  KMOX,  KXOK 
and  KXLW,  has  been  been  appoint- 
ed program  manager  of  KWFT, 
Wichita  Falls,  Texas,  according  to 
Charles  Clough,  general  manager  of 
the  CBS  North  Texas  outlet.  Corn- 
well  will  continue  his  daily  trans- 
cribed deejay  show  on  KXLW  in  ad- 
dition to  a  similar  show  on  KWFT 
and  associated  stations. 

"Bill  Ring  Time,"  strip  program 
featuring  the  well  known  radio  per- 
sonality of  that  name,  has  been  sign- 
ed on  WBAP,  Fort  Worth,  by  Young 
&  Rubicam  Agency  for  Purity  Bak- 
ing at  11:45  a.m.,  across-the-board. 
Program  originates  at  KXYZ, 
Houston,  and  has  Ring  in  his  usual 
style  backed  by  a  3-piece  combo. 
Newspaper  and  billboard  promotion 
are  being  used  to  spark  the  program. 


POUGHKEEPSIE'S 

only  a  few 

blocks  away 


A  TRUE  TALE  THAT  — TO  US 
ANYWAY  — PERSONIFIES 
THE  POWER  OF  WOR 

AND  WOR-tV 


Let's  call  her  Mrs.  G.  — though 
that's  not  really  her  name.  Like 
any  woman,  she  wouldn't  dare  ad- 
mit her  age,  but  we  guessed  it  at 
about  seventy  or  seventy-five.  She 
wore  a  little  blue  hat  and  a  dress 
to  match  and  her  hair  was  white 
and  so  were  her  gloves. 

She  asked  a  WOR  reception- 
ist, "Miss,  could  1  see  the  man  who 
makes  the  programs?" 

Being  an  alert  girl,  the  recep- 
tionist said,  "Of  course;  won't  you 
sit  down?" 

One  of  WOR's  30  or  more 
men  who  "make  the  programs" 
came  out  to  see  Mrs.  G. 

"You  know,"  said  Mrs.  G.,  "I 
come  down  to  Macy's  from  Pough- 
keepsie*  just  about  twice  a  year 
and  today  it  occurred  to  me  that  I 
might  drop  into  WOR  and  tell  you 


people  just  how  much  Daniel,  he's 
my  husband,  and  I  enjoy  what  you 
send  us." 

"Well,  isn't  that  nice,"  said  one 
of  the  men  who  "makes  our  pro- 
grams." 

She  continued,  "For  more  than 
twenty-five  years  the  both  of  us 


have  listened  to  you  carefully.  And 
now  with  your  big  television  sta- 
tion, you  seem  closer  than  ever.  In 
fact,  we  both  feel  our  place  in 
Poughkeepsie's  only  a  few  blocks 
away  from  WOR'.' And  she  added, 
"it  looks  to  us  like  WOR-tv  is  going 
to  be  family-like,  just  like  WOR.  It 
isn't  the  same  as  the  other  tele- 
vision stations;  it's  different,  it's 
warm  and  nice." 

NOTE  — the  unique  power  of 
WOR  — and  now  its  sister  station 
WOR-tv  — to  move  the  hearts  and 
minds  of  hundreds  of  thousands  of 
people  on  the  Eastern  Seaboard 
is,  we  feel,  powerfully  pictured  in 
this  little  tale.  For  long  more  than 
a  quarter  century  WOR's  ability 
to  create  miracles  for  thousands 
of  advertisers  has  been  based  on 
its  technical  strength  to  reach 
35,890,000  people  in  18-states 
and  the  Dominion  of  Canada  with 
programs  that  are  as  natural  and 
homelike  as  a  family  'round  the 
fireside.  It's  little  wonder  that  we 
can  honestly  and  truthfully  say 


WOR  reaches  the  most  people 
where  the  most  people  an 

*  which  is  H6  miles  up  the  Hudson  from  a  city  called  New  York 


4 


RADIO  DAILY 


Thursday.  October  27.  1949 


LOS  ANGELES 


By  ALLEN  KUSHNER 

LEONARD  SHANE,  ABC  news  and 
special  events  dept.  has  resigned 
to  operate  Leonard  Shane  Agency, 
specializing  in  radio  and  TV  book- 
ings and  packaging.  The  agency  also 
will  handle  all  media  and  publicity 
exploitation  and  promotion.  Before 
joining  ABC,  Shane  was  sales  man- 
ager for  an  eastern  manufacturing 
company,  and  prior  to  that  was  In- 
diana-Kentucky manager  of  United 
Press. 

Clair  Weidenaar,  ABC  producer  of 
"Breakfast  in  Hollywood"  has  been 
added  to  the  contingent  of  the  show 
flying  to  Honolulu,  October  28th  to 
originate  the  popular  Jack  McElroy 
airer  from  the  Hawaiian  metropolis 
during  Aloha  Week,  October  24 
through  31. 

William  D.  Shaw,  KNX-CPN  as- 
sistant sales  manager,  addressed 
the  monthly  meeting  of  the  South- 
ern California  Association  of  Adver- 
tising Agencies  at  the  Rodger  Young 
Auditorium  on  Monday,  October  24. 
He  spoke  on  "How  Radio  Pays  Off." 

Chet  Huntley,  KNX-Columbia  Pa- 
cific Network  reporter  and  news 
analyst,  will  leave  October  31  for  a 
six-week  tour  of  Europe  where  he 
will  interview  world  leaders,  record 
news  spots  and  gather  material  for 
future  broadcasts. 

Robert  Howard,  NBC  head  of  Na- 
tional Spot  Sales,  announced  the  fol- 
lowing sale:  Five  one  quarter  hours 
weekly  on  KOA,  Denver,  to  the  Los 
Angeles  Soap  Co.  through  Raymond 
R.  Morgan  Co. 

Searle  &  Parks  Acquires 
Whodunit  Sales  Rights 

(Continued  from  Page  1) 

territory  except  the  11  western 
states  and  British  Columbia. 

The  show,  now  aired  on  the  Don 
Lee  Mutual  network,  has  been  spon- 
sored by  Standard  Oil  Company  'of 
California  since  September,  1946 
and  now  is  beginning  its  fourth  year 
under  that  banner. 

Searle  and  Parks  are  making  the 
show  available  to  network  accounts 
east  of  the  Rockies. 


Bennett  In  HPL  Post 

Minneapolis,  Minn.  —  Wendell 
Campbell,  general  manager  of 
WCCO,  CBS  outlet,  has  announced 
that  Roger  Bennett  will  be  director 
of  the  Housewives'  Protective 
League  at  the  Twin  Cities  station. 
Bennett  replaced  John  Trent  who 
assumes  the  Housewives'  Protective 
League  directorial  post  at  WCAU, 
Philadelphia. 


AC-DC  Transcription  Players 
Tape,  Wire,  Disc  Recorders 
Sales — Rentals — Service 

MILLS  RECORDING  CO. 

161  N.  Michigan  Ave. 
Chicago,  III.  De  2-4117 


11  iitff i;  City  Wordage.  .  .  ! 

9  •  •  Bill  Eddy  is  in  Washington  attending  the  FCC's  color 
hearings.  Reports  that  he  is  going  to  Brownsville,  Texas  to  do  some 
TV  work  for  the  oil  millionaires  are  untrue  even  though  Bill  has  pur- 
chased property  down  there.  He's  still  continuing  his 
OhiCGCJO  Television  Associates  from  Michigan  City,  Indiana 
and  still  has  the  same  secretary.  Marge  Durnel,  who 
joined  him  at  WBKB  five  years  ago.  .  .  .  Congrats  to  Carroll  H.  Marts 
on  his  appointment  as  sales  manager  of  Mutual's  central  division. 
Carroll  succeeds  Ade  Hult  who  moved  to  New  York  Monday  as  the 
networks  sales  head.  The  new  Mutual  sales  head  in  Chicago  joined 
tha  network  seven  years  ago.  .  .  .  Melvin  Miles,  six-year-old  child 
prodigy,  goes  to  New  York  this  week-end  to  assist  Joe  Kelly  on  the 
'Quiz  Kids"  show. 

ft        ft        ft  ft 

•  •  •  The  Radio  Playshop  of  Northwestern  University  will 
celebrate  its  tenth  anniversary  this  Sunday  with  a  special  show 
titled  "A  Murderous  Marriage"  and  broadcast  over  WEND.  Walter 
Kerr,  author  of  "Touch  and  Go,"  wrote  the  script.  Don  Fedderson, 
chairman  of  Northwestern's  School  of  Speech  radio  department, 
is  faculty  supervisor.  .  .  .  Art  Holland,  head  of  the  Malcolm- 
Howard  ad  agency,  planning  to  open  a  Los  Angeles  branch  of 
the  agency  in  the  near  future.  Discussing  television,  he  predicted 
that  Chicago  will  reach  the  300,000  mark  before  the  end  of  the 
year.  Latest  figures  released  by  the  Electric  Association  show  there 
are  now  223,610  sets  in  the  area.  .  .  .  Philco  cancelling  their  "Mul- 
tiscope"  show  over  WBIKB.  .  .  .  Insiders  feel  that  Sealtest  is  making 
a  mistake  in  cancelling  the  "Kukla,  Fran  and  Ollie"  for  a  two 
month  hiatus  in  the  middle  of  winter  to  concentrate  on  summer 
ice-cream  sales.  Who's  going  to  watch  a  show  in  summer  at  six 
in  the  evening,  they  say,  no  matter  how  good  it  is?  Bill  Tillstrom 
reported  not  too  happy  about  going  off  in  middle  of  winter  after 
establishing  six  o'clock  time  here  on  NBC. 

ft        it        it  ft 

•  •  •  W.  H.  Stellner,  Motorola  veepee,  says  TV  set  sales  for  his 
lirm  in  September  were  highest  in  the  company's  history.  They  quad 
lupled  last  year's  September  set  sales.  .  .  .  Admiral  president  Ross  D. 
Siragusa  toying  with  the  idea  of  coming  out  with  a  plastic  cabinet  to 
house  his  TV  set.  .  .  .  Stan  Levey,  WBBM's  new  assistant  commercial 
manager,  back  from  Florida  where  he  escorted  his  ailing  mother.  .  .  . 
Les  Weinrott  has  been  appointed  producer  of  the  new  College  Inn 
show  which  will  present  a  salute  to  itself  instead  of  to  Irving 
Berlin.  The  Sherman  Hotel  just  couldn't  get  a  legal  okay  from  Berlin. 
.  .  .  Producer  Weinrott  will  use  top  radio  and  TV  talent  for  his  show 
including  ace  comic  Cliff  Norton. 


ft  ft 


ft 


•  •  •  All  Chicago  Class  "B"  stations  have  banned  together 
in  an  unofficial  boycott  outlawing  guest  stars  from  local  enter- 
tainment spots  on  their  stations.  Their  theory  is  that  if  the 
theaters,  night-clubs,  etc.  want  publicity  let  'em  pay  for  it.  The 
Class  "A"  stations  realize  the  value  of  interviewing  celebrities 
and  are  continuing  to  do  so — and  are  happy  to  throw  in  a  "plug" 
for  the  spot  at  which  the  star  is  currently  appearing.  .  .  .  Louis 
Marget,  son  of  the  KVOX  station  manager,  Manny  Marget,  is 
taking  up  radio  and  speech  studies  at  Northwestern  University. 
The  elder  Margets  will  come  here  from  Moorhead,  Minnesota 
on  Nov.  5,  to  attend  .N.  U.'s  big  homecoming  game. 


NEW  BUSINESS 


WNBT,  New  York:  The  P.  J.  Rit- 
ter  Company,  to  advertise  their 
Chili  Sauce,  has  signed  a  37-week 
contract  for  the  11:30  a.m.  station 
break  on  Sundays.  The  order  was 
placed  through  the  Clements  Com- 
pany. 

The  American  Tobacco  Company, 
for  Lucky  Strike,  has  signed  a  13- 
week  contract  renewing  the  8:30 
p.m.  station  break  on  Thursdays  and 
contracting  for  the  10:30  p.m.  break 
on  Sundays.  N.  W.  Ayer  is  the  agen- 
cy. 

The  Quaker  Oats  Company  has 
signed  a  13-week  contract  for  1- 
minute  announcements  at  sign-on 
Sundays.  The  order  was  placed 
through  the  Ewing  Agency  in  Chi- 
cago. 

The  Henry  Heide  Company,  to  ad- 
vertise their  candy,  has  contracted 
for  one-minute  announcements  at 
station  sign-on  at  5: 15  p.m.  Wednes- 
days. The  13-week  order  was  placed 
through  Kelly,  Nason  Inc. 

The  local  Chevrolet  Dealers  has 
signed  a  13-week  renewal  for  sta- 
tion breaks.  The  order,  calling  for 
the  8:  00  p.m.  break  on  Tuesdays  and 
Wednesdays  and  the  9:30  p.m.  break 
on  Fridays,  was  placed  through 
Campbell  Ewald. 

The  Bowery  Savings  Bank  has 
signed  a  13-week  contract  for  spon- 
sorship of  the  7:  45  p.m.  station  break 
on  Mondays.  The  order  was  placed 
through  the  E.  B.  Wilson  advertising 
agency. 

Lamont  Corliss,  for  Ever-Ready 
Cocoa,  has  signed  a  13-week  con- 
tract for  station  breaks.  The  order, 
placed  through  Cecil  &  Presby,  calls 
for  the  5:30  break  on  Tuesdays,  the 
7:00  p.m.  break  on  Fridays,  and  the 
6:00  p.m.  break  on  Thursdays. 

The  Forstner  Chain  Corporation 
has  signed  a  13-week  renewal  of 
the  8:30  p.m.  station  break  on  Sat- 
urdays. The  order  was  placed 
through  A.  W.  Levin  Co. 


WNBC,  New  York:  The  Premier 
Food  Products  Company  signed  a 
13-week  contract  to  sponsor  the  9: 00- 
9: 15  a.m.  portion  of  WNBC's  Tex 
and  Jinx  McCrary  program,  Tues- 
days and  Thursdays,  to  advertise 
Sauce  Arturo,  and  placed  through 
the  Peck  Advertising  Agency  with 
William  Rich  representing  the  sta- 
tion. 


LIBEL  and 
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FRAN  WARREN  and  CLAUDE 
THORNHILL  are  welcomed  into 
RCA's  fast-growing  "Thesaurus 
Family"  by  Thesaurus  star  TEX 
BENEKE...and  more  big  names 
will  soon  arrive ! 


RCA  celebrates  the  addition  of  m 


Here  are  two  exciting  New  Thesaurus  features,  drawi  i 
Victor  recording  talent . . .  wrapped  in  radio  showman] 
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and  more  big-name  performers 
the  "THESAURUS  FAMILY" 


'CLAUDE  THORNHILL 
presents 
WIN  A  HOLIDAY" 


CLAUDE  THORNHILL 

his  Piano  and  his  Orchestra 
featuring 

Russ  Mclntyre,  Nancy  Clayton,  and  The  Snowflakes 

A  new  Thesaurus  star  and  a  new  program  idea! 

Here's  a  nationally- popular  band,  adding  new 
laurels  to  an  established  success  record.  Built  into 
an  easy-to-sell  program,  Claude  Thornhill's  music 
— sweet  and  danceable — will  capture  and  hold  an 
audience  for  your  advertiser.  A  fresh,  youthful  mood 
and  polished  musicianship  are  blended  with  an  in- 
novation in  transcribed  programming  that  assures 
you  of  additional  profits. 


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ship,  designed  for  local 
)  lake  the  hits". . .  names 
t )  sell  in  your  market! 


You  enjoy  these  programming  advantages 
ONLY  WITH 


1.  Programming  on  a  continuing  basis.  Every  The- 
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2.  Steady  flow  of  weekly  continuity  and  special 
shows.  Your  scripting  problems  are  taken  over  by 
our  staff  of  network-experienced  writers. 

3.  Greater  number  of  broadcast  hours.  Thesaurus 
features  fill  your  needs  for  every  time  segment,  day  and 
night,  with  sure  sales  appeal  for  local  sponsors. 


4.  Promotion  that  ensures  commercial  sales.  You 

receive  a  sponsor-selling  brochure,  and  an  audience- 
building  promotion  kit,  containing  up-to-date,  locally- 
slanted  advertising  and  publicity  material,  with 
Thesaurus  artists  and  groups. 

■f        -f  f 

These  features  make  Thesaurus  a  unique  programming 
service  ...  a  means  whereby  you  can  offer  your  own 
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RCA's  great  "new  era  in  Thesaurus' 
can  help  you  to  more  sponsored 
programming — more  economically, 
more  effectively,  more  profitably. . . 
Inquire  now  for  full  details! 


Thursday,  October  27,  1949 


RADIO  DAILY 


9 


Pioneers  Launching 
Membership  Drive 


(Continued  from  Page  1) 

age"  deal  has  been  set  at  $15,  cover- 
ing 1950  dues  and  the  silver  micro- 
phone lapel  insignia.  Prospective 
members  must  have  been  in  the  ra- 
dio field  for  20  years,  "more  or  less 
consecutively." 

Present  membership  of  the  club  is 
well  over  300,  Haverlin  said.  New 
members  include  three  CBS  vice- 
presidents — the  first  to  represent 
that  network  within  the  club:  Law- 
rence W.  Lowman,  Herbert  V.  Aker- 
berg,  and  Hubbell  Robinson  Jr. 
Other  new  members:  J.  Harold 
Ryan,  Fort  Industry  Co.;  John  El- 
mer, president  and  commercial  man- 
ager, WCBM,  Baltimore;  Clair  Mc- 
Cullough,  president,  WGAL,  Lan- 
caster, Pa.;  Sydney  M.  Kaye,  vice 
chairman  of  the  board,  BMI;  M.  E. 
Tompkins,  president,  Associated 
Music  Publishers;  L.  B.  Wilson, 
president,  WCKY,  Cincinnati,  and 
John  V.  L.  Hogan,  president,  WQXR. 
New  York. 

Also  Jules  Seebach,  program  di- 
rector, WOR,  New  York;  Wayne 
Latham,  program  director,  WSPR, 
Springfield,  Mass.;  F.  E.  Spencer, 
George  P.  Hollingbery  Co.;  R.  San- 
ford  Guyer,  president  and  general 
manager,  WBTM,  Danville,  Va.; 
Charles  A.  Wall,  vice-president  in 
charge  of  finance,  BMI;  George  Nix- 
on, Jarrett  Hathaway  and  Russ 
Johnston,  NBC;  Les  Biederman, 
president  and  general  manager, 
WTGM,  Traverse  City,  Michigan; 
Max  Bastel,  RCA  Victor;  C.  K. 
Beaver,  general  manager,  KTBS, 
Shreveport,  La.;  Sam  Hayes,  NBC 
Hollywood;  Howard  Hildreth,  Mo- 
hawk Carpet  Mills,  Amsterdam,  N. 
Y.;  Eldon  Park,  vice-president  and 
manager,  WINS,  New  York;  Al  Ni- 
coll,  BMI,  and  Walter  Benoit,  West- 
inghouse  Radio  Stations. 

Also  Emilio  Azcarraga,  director, 
Radio  Programmas  de  Mexico;  Sol 
Taishoff ,  editor  and  publisher, 
"Broadcasting";  Jerry  Franken,  r.adio 
editor,  "The  Billboard";  T.  R.  Ken- 
nedy, "The  New  York  Times;"  Mar- 
tin Codell,  publisher,  "TV  Digest;" 
Frank  Burke,  editor  Radio  Daily. 


'Superman'  Not  For  Tots 
In  Its  New  ABC  Format 


(Continued  from  Page  1) 

Mutual,  going  off  the  air  in  June. 
Bud  Collyer,  who  has  enacted  the 
title  role  for  nine  and  a  half  years 
without  missing  a  broadcast,  will  re- 
sume his  chores  in  the  ABC  version. 


Groucho  Marx  On  CBS 
As  De  Soto  Simulcast 


West  Coast  Bureau  of  RADIO  DAILY 

Hollywood  —  The  Groucho  Marx 
show  has  definitely  been  sold  to  De 
Soto  starting  January  1st.  The  show 
will  remain  at  CBS  at  same  time 
and  when  it  returns  to  air  in  fall  of 
1950,  it  will  be  simultaneously  tele- 
vised and  broadcast. 


NETWORK  SONG  FAVORITES 

The  top  30  songs  of  the  week  (more  in  case  of  ties),  based 
on   the  copyrighted   Audience   Coverage   Index   Survey  of 
Popular  Music  Broadcast  over  Radio  Networks.  Published 
by  the  Office  of  Research,  Inc.,  Dr.  John  Peatman,  Director. 
Survey  Week  of  October  14-20,  1949 

TITLH  PUBLISHER 

A  Dreamer's  Holiday  Shapiro-Bernstein 

A  Thousand  Violins  Paramount 

Ain't  She  Sweet  Advanced 

Dime  A  Dozen  E.  H.  Morris 

Don";  Cry  loe  Harms 

Downhearted  Orten  Music 

Fiddle  Dee  Dee  Harms 

Four  Winds  And  The  Seven  Seas  Lombardo 

Georgia  On  My  Mind  Peer 

I  Can  Dream  Can't  I   Chappell 

I  Never  See  Maggie  Alone  Bourne 

Ii's  A  Great  Feeling  Remick 

Jealous  Heart  Acuff  &  Rose 

Just  One  Way  To  Say  I  Love  You  Berlin 

Last  Mile  Home  Leeds 

Let's  Take  An  Old  Fashioned  Walk  Berlin 

Love  Is  A  Beautiful  Thing  Porgie 

Make  Believe  (You  Are  Glad  When  You're  Sorry) .  .  ..Bregman-Vocco-Conn 

Maybe  It's  Because  Bregman-Vocco-Conn 

My    Bolero  Shapiro-Bernstein 

Nothing  Less  Than  Beautiful  Henry  Spitzer 

Now  That  I  Need  You,  (Where  Are  You)  Famous 

Room  Full  Of  Roses  Hill  &  Range 

She  Wore  A  Yellow  Ribbon  Regent 

Some  Enchanted  Evening  Chappell 

Someday  You'll  Want  Me  To  Want  You  Duchess 

That    Lucky   Old    Sun  Robbins 

There's  Yes  Yes  In  Your  Eyes  Witmark 

Through  A  Long  And  Sleepless  Night  Miller 

Toot  Toot  Tootsie  Goodbye  Feist 

Twenty-Four  Hours  Of  Sunshine  Advanced 

Younger  Than  Springtime  Chappell 

You're  Breaking  My  Heart,  Mellin 


Second  Group 

TITLE  PUBLISHER 

Bali  Ha'i  Chappell 

Five  Foot  Two,  Eyes  Of  Blue  Feist 

Give  Me  A  Song  With  A  Beautiful  Melody  Witmark 

Hop    Scotch    Polka  Cromwell 

Huckle  Buck  United 

I  Can't  Believe  It  Claremont 

I'm  Throwing  Rice  At  The  Girl  I  Love  Hill  &  Range 

In  Santiago  By  The  Sea  Life  Music 

Just  Fo:   Fun  Paramount 

Let's    Harmonize  San  tl  y- Joy 

Meadows   Of  Heaven  Laurel 

My  Own  My  Only  My  All  Paramount 

Over  The  Hillside  Dreyer 

River  Seine  Remick 

Rudolph  The  Red-Nosed  Reindeer  St.  Nicholas 

Slipping   Around  peer 

So  In  Love  t.  B.  Harms 

Souvenir   Beacon 

Story  Of  Annie  Laurie  Santly-Joy 

Why  Fall  In  Love  With  A  Stranger  Campbell 

Wishing   Star  Broadcast  Music 

You  Told   A  Lie    Bourne 

You're  My  Thrill  Sam  Fox 

Copyright  1949  by  Office  of  Research,  Inc. 


AWB  Annual  Meet 
Scheduled  Nov.  5-6 


(Continued  from  Page  1) 

with,  conference  chairman  of  AWB. 

The  central  theme  for  the  1949 
conclave  is  "The  Woman  Broad- 
-aster  Looks  Ahead."  Highlighting 
the  two-day  meeting  will  be  the 
panel  discussions  scheduled  for  Sat- 
urday morning  and  afternoon  with 
leading  women  broadcasters  and  ex- 
ecutives participating. 

"This  Week's  Paycheck  —  Who 
Earns  It,  And  How!  Who  Pays,  And 
Why!"  is  the  subject  for  the  Nov.  5th 
morning  meeting.  The  panel  includes 
Gertrude  Grover,  of  WHCU,  Ithaca, 
Y.;  Barbara  Wells,  Nancy  Craig, 
Linnea  Nelson,  Mary  Eileen  Ranney, 
and  Maurice  Mitchell,  director, 
Broadcast  Advertisers  Bureau. 

The  subject  for  the  Saturday  af- 
ternoon discussion  will  be:  "Tomor- 
row's Pot  Of  Gold— TV."  The  speak- 
ers will  include  Mrs.  Geraldine  Zor- 
baugh,  ABC,  who  will  act  as  moder- 
ator, Ruth  Crane,  Frances  Buss, 
Dorothy  Doan,  Elizabeth  Neebe,  and 
Jack  Poppele,  chief  engineer,  WOR. 

A  business  breakfast  for  AWB 
members  will  be  held  Sunday  morn- 
ing. Representatives  from  NAB 
member  stations  in  New  York  and 
New  Jersey,  comprising  District  2, 
are  expected  to  attend.  Sally  Work 
is  chairman  of  District  2. 

Committee  members  are:  Doris 
Corwith,  NBC,  chairman;  Dorothy 
A.  Kemble,  Mutual,  vice-chairman 
and  director  of  publicity;  Ruth 
Trexler,  ABC;  Alma  Dettinger, 
WQXR;  Linnea  Nelson,  J.  Walter 
Thompson,  and  Agnes  Law,  CBS. 


Carol  Adams  In  Drama 

Canton,  Ohio — Carol  Adams,  wo- 
men's editor  at  WHBC,  will  appear 
in  the  forthcoming  production  of  the 
Canton  Players'  Guild  on  November 
17.  She  has  been  cast  as  Winifred 
Talbot  in  "Portrait  in  Black,"  a 
murder  mystery  thriller. 


WEV0 
117  119  W.  46  SI 
HENRY  GREENFIELD,  Mg.  Director  N.Y.I9 


10 


RADIO  DAILY 


Thursday.  October  27.  1949 


PLUG  T  U  n  E 5 


On  Records  and  Transcriptions 

TELL  ME  WHY 

RYTVOC,  Inc. 

1585  Broadway       New  York  19,  N.  Y. 


WHERE  ARE 
YOU  BLUE  EYES? 

Recorded  on  RCA-Victor  #25-1134 

KNICKERBOCKER  MUSIC  PUB.  INC. 

1619  Broadway  New  York,  N.  Y. 


You'll  LUV  this  novelty! 

IT  MUST  BE  L  U  V 

MANOR  MUSIC  COMPANY 

1619  Broadway  New  York  City 


rr 


Nothing  Can  Stop  This! 

"FOREVER  WITH  YOU 

by  the  writer  of  "My  Happiness" 

FORSTER   MUSIC    PUB.,  INC. 

1619  Broadway,  New  York  19,  N.  Y. 
216  S.  Wabash  Avenue,  Chicago  4,  III. 


A  HIT   Is  Born! 

"BLUE  FOR  A  BOY- 
PINK  FOR  A  GIRL" 

Vaughn  Monroe  on  RCA-Victor 

Al  Gallico  Music  Co.  Inc. 

501  Madison  Ave.,  New  York,  N.  Y. 


Ride  with  Gene  Autry  &  Eddy  Howard! 

Rudolph  the  Red-Nosed 
Reindeer 

St.  NicholasMusicCo.    1619B'way,  NYC. 


TOOT,  TOOT, 
TOOTSIE! 


Featured  By 

AL  JOLSON 

In  The  Columbia  Picture 
"Jolson  Sings  Again" 
on 

Decca  Records 


WORDS  and  Ml  sir 


By  PINKY  HERMAN 


•  •  •  William  Esly  &  Co.,  has  banned  the  country's  number  one 
song,  "That  Lucky  Old  Sun,"  from  its  Camel  programs.  .  .  .  two  years 
age,  the  iirm  asked  Vaughn  Monroe  NOT  to  play  a  song  titled,  "Lucky," 
which  Vaughn  had  already  arranged  and  which  he  had  aired  with 
much  success  via  remotes  from  the  Palladium.  .  .  .  Paramount  Music 
has  started  work  on  two  songs  from  Bob  Hope's  Paramount  picture 
"The  Great  Lover,"  and  one  of  the  songs,  "Lucky  Us,"  will  not  be  heard 
on  any  Camel  program.  .  .  .  whenever  Vaughn  sang  the  standard, 
"Pocketfull  of  Dreams,"  he  was  obliged  to  substitute  the  phrase  'happy 
happy  me  I  could  live  in  luxury,'  for  the  original  lucky  lucky  me  etc. 
etc'  .  .  .  the  producer  of  the  Camel  shows?  Thomas  LUCKinbill. 

ft      it      ir  # 

•  •  •  TIN  PAN  ALLEY  OOPS:— Peer  International,  very 
wise  in  having  the  lyrics  of  "Slipping  Around"  revised,  thus  re- 
moving the  cause  of  its  being  banned  by  the  networks.  .  .  .  the 
number,  written  by  Floyd  Tillman,  who  wrote,  "I  Love  You  So 
Much  It  Hurts,"  is  now  a  cinch  for  top  honors  soon.  ...  •  Lovely 
Marsha  Roen,  women's  program  director  of  WORZ  and  wife  of 
deejay  Sam  Roen,  is  now  editor  of  the  Orlando  Post  Women's 
Page.  ...  •  Last  week  we  wrote  about  a  new  song  by  Dick 
Liebert  and  George  Blake  and  inadvertently  titled  it  'Come 
With  Me'  instead  of  its  true  handle,  "COME  DANCE  WITH  ME." 
.  .  .  well,  at  least  we  credited  the  number  to  the  correct  firm, 
Ben  Bloom  Music. 

•  •  •  Of  the  four  Fred  Fisher  songs,  featured  in  the  forthcoming 
20th  Century-Fox  musical,  "Oh  You  Beautiful  Doll."  look  for  the  resur- 
gence to  popularity  of  "There's  A  Broken  Heart  For  Every  Light  On 
Broadway,"  originally  penned  back  in  19 IS  by  Fisher  and  Howard 
Johnson.  .  .  .  number  is  now  published  by  Fred  Fisher  Music  Co.  .  .  . 

•  Bandleader  Johnny  Long  has  been  named  an  aide-de-camp  on  the 
staff  of  Earl  K.  Long,  Governor  of  L'ouisiana.  ...  •  Elliot  Music  will 
publish  "Got  You  Right  Where  You  Want  Me"  and  "Your  Life  Is  My 
Life,"  penned  by  Clay  Boland  and  Bix  Richner  for  the  Mask  &  Wig 
Society  (U.  of  Penn.)  musical,  'Adamant  Eve.'  ...  •  Deejay  Rex 
Dale  currently  winning  lots  of  listeners  and  influencing  sales  via  his 
"Make  Believe  Ballroom"  series  over  WCKY.  Cincinnati,  is  Bern  Enter- 
line,  former  program  director  of  WSOY,  Decatur,  111.  .  .  .  •  Johnny 
Green  is  the  professional  manager  at  Stasny  Music.  .  .  .  firm's  current 
plug  tune  is  the  oldie  "In  A  Shady  Nook"  (Beside  A  Babbling  Brook.) 
...  •  Jerry  Cooper  gets  the  coveted  singing  lead  in  the  musical  ver- 
sion of  "Gentlemen  Prefer  Blondes,"  which  opens  at  the  Ziegfeld 
Theater  Dec.  8.  .  .  .  back  stagers  at  rehearsals  inform  us  the  Leo 
Robin-Julie  Styne  score  is  a  honey.  ...  •  Milt  Stein  is  in  charge  of 
the  Hollywood  office  for  Kramer-Whitney  Music.  .  .  .  firm  is  pushing 
"I  Never  Heard  You  Say,"  cleffed  by  Alex  K.  and  Joan  W.  ...  •  John 
Redmond  has  written  the  words  and  music  to  an  Irish  number  titled, 
"On  The  Other  Side  of  the  Water"  which  should  prove  a  musical  gem 
for  Jewel  Music.  ...  •  Lou  Comito.  little  dynamo  of  Gala  Music 
doing  a  fine  exploitation  job  on  Bill  Gale's  waltz,  "Honey,  Why  Can't 
You  Be  Sweet  To  Me?"  .  .  .  already  has  platters  on  London.  Capitol. 
Columbia  and  Mercury. 

•fr        #  "fr 

•  •  •  ON  AND  OFF  THE  RECORD:— Ted  Steele's  Colum- 
bia disk  of  "Let's  Harmonize"  flipped  with  "I  Know  I  Know  I 
Know,"  will  make  the  market  Bullish  where  Steele  is  concerned. 
.  .  .  Ted's  warbling  with  an  assist  by  a  vocal  group  is  easy  on 
the  ears  and  we  advise  deejays  to  latch  on.  ...  •  Tony  Martin 
follows  up  his  click  platter  of  "Circus"  with  another  Victor 
honey.  .  .  .  this  waxing  has  "There's  No  Tomorrow,"  the  English 
version  of  "O  Sole  Mio"  backed  with  "A  Thousand  Violins."  .  .  . 

•  Frankie  Laine  sneaks  thru  with  another  important  disk  for 
Mercury  via  a  great  rendition  of  a  western  ballad,  "Mule  Train." 
.  .  .  reverse  is  the  folk  tune  "Carry  Me  Back  To  Old  Virginny." 


PLUG  TUDES 


Give  Me  Your 
Hand 

LAUREL  MUSIC  CO. 
1619  Broadway  New  York  City 


Bing    Crosby,    Grade  Fields, 
Sammy    Kaye,    Johnny  Des- 
mond, Jo  Stafford,  Doris  Day 
Are  All  On 

THE  LAST  MILE  HOME 

LEEDS  MUSIC  CORPORATION 


Making  Our  Debut  With  A  Hit! 

"A  NEW  SHADE  OF  BLUES" 

MAYPOLE  MUSIC  CO. 

22  f.  67th  St.        New  York  City 
Phone:  REgent  7-4477 


I  WISH  I KHEW 

Should  step  right  out  in  front — 
Just  recorded  for  RCA-VICTOR 
by  DOLPH  HEWITT 

ADAMS,  VEE  &  ABBOTT,  Inc. 

216  S.  Wabash  Ave.       Chicago  4,  III. 


My  Heart  Goes  With  You 

by  Thomas  G.  Mithan 
-♦         ♦  — 

JAMES  MUSIC,  Inc. 

1650  Broadway       Room  709       N.  T.  C 


Brand  New  Novelty! 

"If  I  Had  A 
Million  Dollars" 

(I  Would  Give  It  All  to  You) 

TONY  PASTOR'S 

Sensational  COLUMBIA  Record 
#38577 

RYTVOC,  Inc. 

1585  Broadway     New  York  19,  N.  Y. 


t    Section  of  RADIO  DAILY,  Thursday.  October  27,  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


COURT  VOIDS  STATE  CENSORSHIP 


TELE  TOPICS 


TV  PROGRAMMING  took  another  great 
■  stride  forward  Tuesday  nite  when 
WNBT  aired  "City  At  Midnight,"  a  bold, 
exciting  experiment  in  documentary  drama. 
Aired  live,  beginning  at  11  p.m.,  from  Riv- 
ington  Street  on  Manhattan's  teeming 
lower  east  side,  the  program  brought  the 
stark  reality  of  life  in  a  human  jungle  into 
the  homes  of  its  viewers.  The  atmosphere 
of  the  neighborhood  became  alive  and  so 
pervaded  the  hour-long  program  that  its 
many  faults  were  all  but  overlooked.  A 
story  about  Col.  David  Marcus,  West  Point 
graduate  who  was  killed  in  the  war  in 
Israel,  the  show  opened  in  a  synagogue 
during  a  memorial  service  for  the  Jewish 
hero.  Through  a  flashback,  it  then  un- 
folded an  account  of  Marcus'  last  visit  to 
the  neighborhood,  where  he  was  born  and 
raised.  Unable  to  make  up  his  mind  about 
a  Haganah  request  that  he  return  to  Pales- 
tine, Marcus  roams  the  street.  He  meets 
old  friends,  thrashes  a  racketeer  who  has 
been  terrorizing  the  merchants,  awakens 
the  residents  to  their  collective  ability  to 
defeat  the  gangster  and  his  henchmen  and 
decides  to  go  back  to  the  war. 

• 

THE  SPRAWLING,  disjointed  script 
'  would  have  been  far  more  effective  if 
it  had  been  shortened  considerably.  Con- 
sidering the  enormous  obstacles  inherent 
in  the  nature  of  the  show,  the  four-camera 
production  was  commendable,  indeed,  but 
there  were  many  bugs  that  will  have  to  be 
ironed  out  in  future  stanzas.  Action  oc- 
curred mainly  at  three  points — the  syna- 
gogue, a  saloon  and  the  depressing,  rain- 
dampened  streets.  .  .  .  Outstanding  in  the 
rather  large  cast  was  Wolfe  Barzell,  who 
was  superb  as  an  aged  shopkeeper.  Others, 
all  fine,  were  David  Kerman,  as  Marcus; 
Greg  Robbins,  as  his  rabbi  friend;  Lewis 
Charles,  as  the  racketeer,  and  Lee  Rhodes, 
as  a  wayward  youth.  Program  is  a  Sheck, 
Dahlman  and  Black  package,  with  Lou 
Dahlman,  executive  director,  and  Doug 
Rogers,  director  for  WNBT.  Alfred  Jack- 
son was  technical  supervisor.  Sponsors  are 
Bedford  Stores  and  Stromberg-Carlson. 
• 

DECAUSE  RCA  Victor  and  Sealtest  want 
"  to  make  a  pitch  for  summer  sales, 
"Kukla,  Fran  &  Ollie"  will  take  an  eight- 
week  hiatus  Dec.  30  and  will  continue  on 
the  air  through  the  summer.  .  .  .  The  pro- 
posed AFM  scale  for  TV  films  will  be  dis- 
cussed tonite  at  the  monthly  meeting  of 
National  Television  Film  Council  at  the 
Fifth  Ave.  Brass  Rail.  .  .  .  Milton  Berle 
will  present  a  check  for  $10,000  from  the 
Damon  Runyon  Memorial  Cancer  Fund  to 
the  Jewish  Hospital,  Brooklyn,  today.  .  .  . 
Jack  Carter,  emcee  of  DuMont's  "Caval- 
cade of  Stars,"  has  been  signed  for  a  De- 
cember stint  at  the  Paramount  Theater, 
and  is  huddling  with  Ray  Golden  about  a 
lead  in  "Alive  and  Kicking,"  upcoming 
B'way  musical. 


DuMont  "Spinning  Wheel"  And  5  H.  P.  Motor 
Not  Funny,  Says  Chairman  Coy,  And  Leaves 

Washington — The  FCC  angrily  walked  out  on  a  DuMont  color  demon- 
stration yesterday,  with  Chairman  Wayne  Coy  showing  more  color  in 
his  face  than  DuMont  put  on  its  screen. 

DuMont  unveiled  a  four-foot  spinning  wheel  for  a  20-inch  deluxe  TV 
sel.  intending  to  ridicule  the  CBS  color  system.  The  converter,  which 
carried  a  five  horsepower  motor  driving  the  wheel  at  a  speed  up  to 
210  miles  per  hour,  promptly  blew  a  fuse.  A  new  line  was  rigged  and 
DuMont's  research  director  Dr.  T.  T.  Goldsmith,  suggested  the  Commis- 
sioners move  back  in  case  anything  went  wrong. 

Angrily  Coy  snapped  "We  are  not  in  the  side-show  business.  We  call 
this  demonstration  off." 


Flicker-less  Color  TV 
Now  Near;  Goldsmith 


Washington  Bureau  of  RADIO  DAILY 

Washington — A  new  technic  to  re- 
duce flicker  in  color  TV  systems  now 
before  the  FCC  is  nearing  perfec- 
tion in  the  DuMont  Laboratories, 
Dr.  T.  T.  Goldsmith,  research  direc- 
tor, told  the  FCC  yesterday.  Princi- 
ples used  in  the  continuous  motion 
picture  projector  offer  "high  prom- 
ise" he  said. 

The  DuMont  presentation,  which 
included  the  unveiling  of  a  king- 
size  converter,  was  greeted  by  many 
as  a  further  effort  at  delay. 

The  FCC  will  meet  in  executive 
session  today  to  decide  what  to  do 
on  the  pending  RCA  motion  for  a 
two-month  delay  in  the  comparative 
demonstrations  of  the  CBS  and  RCA 
color  systems  and  DuMont  black 
and  white.  The  demonstration  cur- 
rently is  slated  for  November  14. 

Dr.  Goldsmith  said  the  equipment 
to  be  used  in  his  suggested  system 
includes  storage  tubes  to  store  ener- 
gy and  release  it  as  needed.  To 
eliminate  flicker,  line  interlocking 
probably  would  be  used,  he  said. 


4- A  Postpones  Vole 
On  Tele  Authority 


(Continued  from  Pa<»e  1) 

before  the  Board  until  its  meeting 
of  Nov.  16. 

Representatives  of  Screen  Actors 
Guild  and  Screen  Extras  Guild 
voted  for  the  resolution  along  with 
representatives  'of  Actors  Equity, 
Chorus  Equity,  AFRA,  AGVA  and 
AGMA. 

According  to  the  resolution,  this 
action  was  taken  "to  preserve  con- 
tinued unity  among  4A  unions  in 
the  interests  of  the  public  and  of  our 
entertainment  profession." 

Board  also  decided  that  during 
the  three  weeks'  postponement  of 
action  on  TVA,  membership  meet- 
ings of  all  4A  unions  will  be  called 
in  12  key  cities  to  afford  a  forum 
for  full  discussion  by  all  sides  of 
the  current  issues,  and  to  educate 
all  4A  members  on  the  problems  and 
methods  of  organization  in  video. 

Meetings  will  be  held  in  New 
York,  Los  Angeles,  Chicago,  San 
Francisco,  Detroit,  Philadelphia, 
Boston,  Washington,  Cincinnati,  St. 
Louis,  Pittsburgh  and  Seattle. 


Miss  Hennock  Aid  For  Jones 
In  Color  TV  Bout  With  Smith 


( Continued 

minced  no  words  in  saying  they 
think  Philco  and  other  manufactur- 
ers prefer  to  see  color  delayed. 
Jones  said  he  wants  "to  hasten  the 
day  when  the  pocketbook  will  lie 
where  the  conversation  lies" — mean- 
ing the  day  when  the  manufacturers 
will  put  all  their  resources  behind 
a  real  drive  to  bring  color  into  TV. 

Miss  Hennock  said  she  had  come 
to  the  hearings  with  an  impression 
that  the  manufacturers  do  not  want 
color  soon,  and  that  has  not  been 
dispelled.  Of  the  three  systems  ad- 


from  Page  1 ) 

vanced,  she  said  the  CBS  and  CTI 
systems  are  not  offered  by  radio 
manufacturers. 

RMA  attorney,  Edward  Wheeler, 
asked  Smith  if  he  thought  it  proper 
to  encourage  the  public  to  buy  con- 
verters for  CBS  color  while  a  tri- 
chromatic tube  which  would  elimin- 
ate the  need  for  converters  is  being 
developed.  Immediately  FCC  Chair- 
man Wayne  Coy  asked  if  it  were 
proper  for  manufacturers  to  seek  to 
sell  16-inch  TV  sets  with  the  pros- 
pect of  22-inch  sets  next  year. 


Pa.  Rule  Violates 
Federal  Policy, 
Court  States 


Philadelphia— United  States  Dis- 
trict Court  yesterday  ruled  that 
television  programs  are  interstate 
commerce  and  therefore  not  subject 
to  state  censorship.  In  deciding  a  suit 
brought  by  five  Pennsylvania  sta- 
tions, the  Court  held  that  the  State 
Board  of  Censors  does  not  have  the 
power  to  regulate  TV  films. 

State  regulation  that  all  films  air- 
ed by  stations  in  the  state  must  be 
submitted  to  the  censorship  board 
is  an  infringement  of  "a  field  of  in- 
terstate commerce  which  Congress 
has  preempted  and  is  inconsistent 
with  the  statutes  and  the  national 
policy  adopted  by  Congress  for  the 
regulation  and  control  of  radio  and 
television,"  Judge  William  H.  Kirk- 
patrick  ruled. 

Adopted  Jan.  24  of  this  year,  the 
state  regulation  held  that  all  TV 
films  originating  within  the  state 
must  be  submitted  to  censorship 
three  days  before  airing,  and  that 
films  distributed  outside  the  state 
must  be  shown  to  the  board  five 
days  before  air  time. 


NBC  And  French  Radio 
To  Exchange  Newsreels 

A  new  agreement  for  the  ex- 
change of  television  newsreel  films 
between  NBC  and  Radiodiffusion 
Francaise,  the  French  broadcasting 
system,  was  announced  by  the  net- 
work in  New  York  yesterday. 

The  entire  newsreel  supply  of 
French  Television,  which  produces 
a  15-minute  daily  program,  has  been 
made  available  to  NBC,  which  in 
turn  will  make  its  staff  newsreel 
coverage  available  to  the  French 
system.  The  deal  was  concluded  in 
Paris  on  Tuesday  by  William  F. 
Brooks,  NBC  vice-president  in 
charge  of  news  and  international  re- 
lations, and  Wladimir  Porche,  direc- 
tor general  of  Radiodiffusion  Fran- 
caise. 

During  his  stay  abroad.  Brooks 
has  also  had  talks  with  officials  of 
the  BBC,  with  whom  NBC  has  had 
a  long-standing  TV  newsreel  recip- 
rocal agreement  and  with  represen- 
tatives of  Dutch,  Swiss,  and  Spanish 
companies  which  supply  film  for  the 
"Camel  News  Caravan." 


Con  Ed  Buys  WNBT  Seg 

Consolidated  Edison  Co.  of  New 
York  has  signed  a  52-week  contract 
for  sponsorship  of  the  "WNBT 
Weatherman"  series  across  -  the  - 
board,  beginning  Nov.  8. 


12 


RADIO  DAILY: 


Thursday.  October  27,  1949 


Beville  Cites  Non-Home  Listening, 
Also  AM  Audience  In  TV  Dwellings 


(Continued  from  P3ge  1) 

home  itself,"  i.e.,  that  "radio  listen- 
ing has  become  essentially  a  person- 
al rather  than  a  family  habit." 

He  backed  his  contentions  of  a 
continued  growth  of  radio  listening, 
both  within  and  without  the  home, 
with  quotations  from  a  half-dozen 
surveys,  including  one  by  NBC  in 
Washington  which  showed  that  12 
per  cent  of  the  population  listened 
to  a  car  radio  on  a  typical  weekday 
on  an  average  of  50  minutes  per  day. 
He  also  cited  a  Pulse  survey  made 
for  WOR  last  May  showing  that,  be- 
tween 7  &  9  a.m.  and  5  &  7  p.m.,  from 
35  per  cent  to  41  per  cent  of  cars  had 
radio  sets  in  use.  This  New  York 
automobile  audience,  he  pointed  out 
represented  a  14  per  cent  bonus  over 
the  home  audience  in  each  of  the 
two  periods. 

Compares  With  Newspapers 

After  discussing  the  various  sur- 
veys on  out  -  of  -  home  listening 
Beville  asked  the  luncheon  gather- 
ing: "What  medium,  aside  from 
economical  radio,  could  dismiss  au- 
diences of  this  magnitude  as  'bonus' 
circulation?  Consider  what  would 
happen  to  the  circulation  of  the  New 
York  newspaoers  if  the  reading 
which  takes  place  on  subways  and 
commuter  trains  were  not  included 
I  don't  think  radio  can  afford  tc 
throw  away  the  audience  represen- 
ted by  people  who  listen  while 
driving  to  work  anymore  than  I 
would  expect  the  newspapers  to 
throw  away  the  subway  reader.  And 
do  you  think  that  the  'juicy'  figure? 
produced  by  the  Magazine  Audience 
Group  for  the  Nation's  weeklies 
could  possibly  be  obtained  if  reading 
in  barber  shops,  beauty  parlors,  on 
trains  and  in  other  people's  homes 
were  eliminated?  More  and  more 
America  becomes  a  nation  on  wheels. 
We  who  live  in  New  York  are  prone 
to  forget  that  one-third  of  America's 
cars,  more  than  11  million  automo- 
biles, are  used  daily  by  workers  go- 
ing to  and  from  work.  As  the  figure 
grows,  the  radio  listening  potential 
grows.  .  .  . 

Outlines  Reasons 

"Here  are  the  reasons  why  this 
portion  of  radio's  audience  can  no 
longer  be  overlooked  by  any  collec- 
tor or  user  of  radio  statistics: 

"1.  Radio  listening  has  become  es- 
sentially a  personal  rather  than  a 
family  habit. 

"2.  With    increasing    mobility  of 


sets  and  inexpensive  receivers,  abil- 
ity to  listen  prevails  virtually  every- 
where today. 

"3.  Broadcasters  can  no  longer  af- 
ford to  give  away,  as  bonus,  such 
substantial  listening — by  seeing  that 
it  is  counted  we  will  get  credit  for 
it  (and  may  be  able  to  charge  for 
it.) 

"4.  In  the  period  of  intensive 
media  competition  which  I  am  cer- 
tain lies  just  ahead,  the  aural  medi- 
um must  put  its  best  foot  forward. 

"5.  A  substantial  portion  of  out- 
side-the-home  listening  will  be  un- 
affected by  the  advent  of  television. 
Automobile  radio  listening  and 
much  of  the  listening  in  public 
places  and  business  places  will  be 
completely  immune  from  television 
competition. 

"6.  Outside  listening  has  increased 
by  leaps  and  bounds  since  the  war 
and  will  continue  to  do  so.  As  time 
goes  on  such  listening  will  become 
a  greater  share  of  all  listening.  .  .  . 

Criticizes  Research  Technique 

"Certainly  this  (out-of-home  lis- 
tening) is  the  most  serious  omission 
in  the  measurement  of  radio  audi- 
ences today.  On  the  other  hand,  it 
s  not  the  only  omission.  Most  radio 
research  techniques  have  failed  to 
keep  up  with  the  development  of 
radio  listening  habits  within  the  home 
itself.  In  my  estimation  there  is  still 
considerable  improvement  to  be 
made  in  the  manner  all  of  our  pres- 
ent research  techniques  are  employ- 
ed to  obtain  home  listening.  Those 
who  pay  for  audience  measurement, 
those  who  are  measured,  and  the 
measurers  themselves  are  all  slow  to 
change  their  ways  of  thinking  about 
the  radio  audience.  As  radio  has 
moved  out  of  the  parlor  into  the 
bedroom,  the  den,  the  kitchen  and 
other  rooms  throughout  the  house, 
techniques  which  were  primarily 
developed  to  measure  family  listen- 
ing based  on  a  single  home  receiver 
in  the  living  room  have  proved  to 
be  inadequate  to  meet  the  changing 
situation. 

"Here  is  just  one  example.  A  spe- 
cial study  by  Hooper  revealed  that 
a  rating  for  a  certain  juvenile  pro- 
gram more  than  doubled  when  ad- 
ditional questions  were  asked  to 
find  out  from  the  telephone  respon- 
dent whether  or  not  listening  was 
taking  place  on  other  sets  within  the 
home." 

Attacks  "Tele  Fanatics"  Glibness 

In  discussing  multiple-set  homes, 
Beville  attacked  what  he  described 
as  "the  glibness  with  which  televi- 
sion fanatics  write  off  radio."  All 
rating  services  report  a  "healthy 
amount"  of  radio  listening  in  TV 
homes,  he  continued,  adding  "I  be- 
lieve there  is  need  for  a  full  meas- 
urement of  listening  away  from  the 
room  where  the  TV  set  is  located  in 
order  to  truly  evaluate  today's  aural 
audience." 

He  expressed  the  belief  that  tele- 


vision and  radio  audience  measure- 
ment must  operate  side  by  side  in 
the  future  when  radio  and  TV  sets 
are  spread  throughout  the  house. 

"Television  has  started  off  with  a 
tremendous  impact  on  the  family 
circle.  The  TV  set  brings  the  family 
once  more  back  into  the  living  room 
and  picks  up  approximately  where 
the  radio  receiver  with  the  horn- 
type  loudspeaker  left  off.  Neverthe- 
less, I  think  it  is  obviously  unrealis- 
tic to  believe  that  the  entire  family 
will  gather  as  a  unit  hour  after  hour, 
night  after  night  before  the  home 
television  set.  As  certain  members 
of  the  family  tire  of  watching  some- 
one else's  choice  of  program  they 
will  abandon  the  family  circle  in 
favor  of  an  activity  which  they  can 
control  to  their  own  liking.  As  this 
development  occurs,  radio  listening 
will  come  back  into  its  own,  side  by 
side  with  television  viewing." 


WNJR  Revises  Programs 

Newark,  N.  J.  —  WNJR  has  an- 
nounced a  revision  of  its  program 
structure  to  provide  more  variety  in 
its  musical  programs  and  to  estab- 
lish better  continuity  in  its  program 
setup.  Major  changes  have  been 
made  in  the  nine  to  noon  and  1:00 
p.m.  to  5:00  p.m.  programs. 


Transit  Radio  Adds 
128  New  Sponsors 

(Continued  from  Page  1) 

bus  and  street  car  radio  medium  in- 
clude Swift  &  Co.  Vigoro,  Fanny 
Farmer  Candy  Shops  and  Ford 
Dealers  Association,  through  J. 
Walter  Thompson  Company;  Must- 
erole,  through  Erwin,  Wasey;  Bond 
Stores,  through  Neff-Rogow;  Bristol- 
Myers'  I  p  a  n  a  ,  through  Doherty, 
Clifford  &  Shenfield;  Fehr  Baking 
Co.  through  Ruthrauff  &  Ryan;  Miles 
Laboratories,  through  the  Wade 
Agency;  Mrs.  Filbert's  Mayonnaise 
through  Sullivan,  Stauffer,  Colwell 
&  Bayles,  and  Feltman  &  Curme 
Shoes,  direct. 

In  addition,  J.  Walter  Thompson 
has  renewed  its  Swift  &  Co.  cam- 
paign for  Jewel  Shortening;  Mc- 
Cann-Erickson  has  ordered  a  26- 
week  renewal  for  Hyde  Park  Beer; 
and  Arthur  Cohn  &  Associates  has 
renewed  for  Baker  Brush  Co.  House- 
hold Finance  Corp.  through  LeVally, 
Inc.,  and  Miles  Laboratories  through 
the  Wade  Agency,  have  added  addi- 
tional Transit  Radio  markets. 

"Success  stories  and  definite  in- 
creases in  consumer  sales  as  meas- 
ured and  verified  by  store-audit  ser- 
vices rendered  by  Transit  Radio  sta- 
tions without  extra  cost  to  sponsors 
have  been  principally  responsible 
for  these  renewals,  expanded  sched- 
ules and  new  advertisers,"  Pellegrin 
said. 


Thanks  to  the  13th  Annual  School 
Broadcast  Conference  for  Selecting 
WEW  as  the  Prize  Winning  Commer- 
cial Station  in  the  United  States  for 
the  Programs  "Our  Missouri  Consti- 
tution" and  "Science  For  You." 

WEW  -  WEW-FM 

Owned  and  Operated  by  St.  Louis  University 
Represented  by  John  Pearson  Co. 
Nicholas  Pagliara,  General  Manager 


Uv'8a£tUncte 


The  National  Daily  Newspaper  of  Commercial   Radio   and  Television 


VOL.  49.  NO.  19 


NEW  YORK,  FRIDAY,  OCTOBER  28.  1949 


TEN  CENTS 


FREE-TIME-TO-POLITICIANS  CRITICIZED 


New  BB-Airing  Rules 
End  Anti-Trust  Action 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  Suspension  of  the 
Justice  Department  probe  of  alleged 
anti-trust  law  violations  by  organ- 
ized baseball  club  owners  in  assign- 
ing radio  and  TV  rights  was  announ- 
ced yesterday  by  Attorney  General 
J.  Howard  McGrath.  Substantial 
changes  in  the  major  league  broad- 
casting and  telecasting  rules  were 
adopted  by  representatives  of  the 
two  major  leagues  to  eliminate  the 
causes  of  complaints,  McGrath  said. 

The  department  was  interested 
both  in  freeing  radio  and  TV  sta- 
(Continued  on  Page  7) 

N.  Y.  Stations  Schedule 
Home  Studies  Series 


The  New  York  State  Education 
Department's  "radio-assisted"  home 
study  course  in  contemporary  living 
will  be  carried  by  five  NBC  affiliates 
in  New  York  State  starting  Sunday, 
Oct.  30,  with  two  other  New  York 
stations  to  pick  it  up  later. 

Enrollment  is  free  to  New  York 
state  residents;  out-of-state  residents 
must  pay  a  $5  fee.  The  Education 
Dept.  will  furnish  home  study 
material  to  be  used  in  conjunction 
with  the  broadcasts.  The  26-week 
series  will  be  carried  at  the  outset 
(Continued  on  Page  2) 

WBKB  Names  Weed  &  Co. 
As  National  Sales  Rep. 

Chicago — John  H.  Mitchell,  gener- 
al manager  of  WBKB,  yesterday  an- 
nounced the  appointment  of  Weed  & 
Co.  as  exclusive  national  sales  rep- 
resentative, effective  Nov.  1. 

At  present,  New  York  sales  for 
WBKB  are  handled  by  Paramount, 
(Continued  on  Page  2) 


Wrong  Pew 

Boston — Roger  Harrison,  WBZ 
farm  director,  arrived  late  the 
other  inght  at  the  Hotel  Bradford, 
whsre  he  was  to  speak  at  the 
Dairymen's  Banquet.  Ushered  in 
by  a  waiter,  he  dined  at  the 
speaker's  table  with  other  guests, 
and  was  ready  for  oratory  when 
he  discovered  that  he  was  in 
the  right  hotel  but  at  the  banquet 
of  the  Housewares  Club. 


On  The  Button 

Washington — Joseph  Katz,  pres- 
ident of  WWDC,  Washington, 
yesterday  climaxed  his  one-man 
"anti-depression  talk"  campaign 
by  pinning  on  President  Truman's 
lapel  a  button  labeled,  "Business 
is  Good,"  Katz  started  his  drive 
on  Sept.  22  by  pinning  one  of  his 
buttons  on  Maryland's  governor, 
and  since  then  has  distributed 
more  than  10,000  to  business. 


BMB  May  Reorganize 
To  Offer  Slock  Shares 


Chicago — Mel  Brorby,  vice-presi- 
dent of  Needham,  Louis  &  Brorby, 
speaking  at  the  Chicago  Radio  Man- 
agement Club  luncheon  meeting  at 
the  Tavern  Club,  in  discussing  the 
future  of  the  Broadcast  Measure- 
ment Bureau,  announced  that  BMB 
may  be  organized  soon  as  a  stock- 
holding organization  similar  to  the 
present  set-up  of  BMI. 

At  least,  he  said,  that  is  one  of  the 

(Continued  on  Page  2) 

150-Kw.  VOA  Transmitter 
In  Operation  At  Munich 

The  State  Dept.  has  put  a  new, 
150-kw.  transmitter  into  operation 
at  Munich,  Germany,  to  strengthen 
the  "Voice  of  America"  signal  in 
Eastern  Europe  and  Russia,  it  was 
disclosed  yesterday  by  the  RCA  In- 
ternational Division,  which  develop- 
ed and  installed  the  equipment. 

The  new  transmitter  will  augment 
existing  "Voice"  facilities  in  the 
Munich  area,  which  consist  of  four 
(Continued  on  Page  6) 


Broadcasters  Urged  To  Combat  Trend 
Spreading  To  Non-Political  Fields; 
Motives  Called  Questionable 


NRDGA  Announces 
Radio  Contest  Rules 


Rules  and  other  particulars  of  the 
fourth  annual  radio  program  contest 
for  retailers  were  announced  in  New 
York  yesterday  by  the  National  Re- 
tail Dry  Goods  Assn. 

Deadline  for  entries  in  the  contest, 
which  is  co  -  sponsored  by  the 
NRDGA  and  the  NAB,  is  Dec.  1, 
1949.  Its  purpose  is  "to  reward  good, 
resultful  radio  advertising  by  retail- 
ers." Any  regularly  scheduled,  typi- 
cal show  sponsored  by  a  NRDGA 

(Continued  on  Page  6) 

WAGA  Gets  All  Rights 

To  Crackers'  Games 


Atlanta  —  WAGA  has  signed  a 
five-year  contract  with  the  Atlanta 
Crackers  baseball  team  for  exclu- 
sive radio  and  television  rights  to 
all  games. 

Jim  Bailey,  WAGE'S  managing 
director,  said  the  station  plans  full- 
(Continued  on  Page  6) 

Penn  Broadcasters  Assn. 
Elects  Officers,  Directors 

Skytop,    Pa.  —  The  Pennsylvania 
Broadcasters   Assn.,    meeting  here 
yesterday,  elected  the  following  of- 
ficers:   president,  Frank  R.  Smith, 
(Continued  on  Page  2) 


RCA,  Westinghouse,  Motorola 
Sales  Up  For  First  9  Months 


Two  major  set  manufacturers — 
Westinghouse  and  Motorola — yester- 
day reported  record-breaking  prof- 
its for  the  first  nine  months  of  1949, 
while  a  third,  RCA,  reported  an 
increase  in  gross  income  but  a  drop 
in  net  profit. 

RCA's  gross  income  for  the  first 
nine  months  of  1949,  as  reported  by 
its  president,  Frank  Folsom,  amount- 
ed to  $275,673,666,  as  against  $256,- 
968,537  during  the  same  period  in 


1948,  an  increase  of  $18,705,129.  Net 
income,  after  all  deductions,  was 
$14,095,186,  compared  with  $15,128,- 
783  in  1948,  a  drop  cf  $1,033,597. 

Westinghouse  declared  a  divi- 
dened  of  65  cents  per  share  on  com- 
mon stock,  payable  Dec.  1,  and  said 
it  was  made  possible  by  the  largest 
nine-month  net  income  in  the  com- 
pany's history.  Gwilym  A.  Price, 
company  president,  disclosed  also 
(Continued  on  Page  2) 


Skytop,  Pa.  —  Increasing 
demand  for  free  time  for 
non-political  broadcasts  by- 
Senators  and  Representatives 
in  Washington  is  one  of  the 
problems  of  broadcasters  in 
the  3rd  District,  NAB,  it  was 
revealed  at  its  Skytop  Lodge 
meeting  yesterday.  While  the 
requests   bear   the  label  of 

(Continued  on  Page  6) 

Transit  Radio  Hearing 
Opens  In  Washington 

Washington  Bureau  of  RADIO  DAILY 

Washington— The  District  of  Col- 
umbia Public  Utilities  Commission 
yesterday  opened  hearings  on  the 
desirability  of  a  transit  radio  system 
in  Washington.  Several  hundred  lo- 
cal street  cars  and  buses  have  been 
equipped  for  several  months  to  carry 
a  12-hour  daily  commercial  and  mu- 
sic schedule  from  WWDC-FM. 

In  a  bitter  hearing  yesterday,  it  is 
(Continued  on  Page  2) 

CBS  Programs  Take 

Nielsens  'Top  Eight' 

A.  C.  Nielsen  Co.'s  "eight  top- 
ranking"  radio  programs  for  the 
week  of  Sept.  18-24  were  all  CBS 
shows,  half  of  which  were  aired 
Mondays  and  the  remainder  on 
Thursdays. 

Lux  Radio  Theater  headed  the  list 
with  a  rating  of  23.9,  followed  by 
(Continued  on  Page  2) 


Longevity 


Bill  Henry,  MBS  newscaster, 
will  mark  his  1500th  five-minute 
news  broadcast  tonight.  8:55-9 
p.m.,  EST,  for  the  same  sponsor, 
Johns  Manville  Company,  manu- 
facturers of  asbestos  products.  He 
started  under  the  sponsorship  of 
Manville  in  1943  when  the  pro- 
gram was  heard  on  the  Columbia 
Broadcasting  System.  He  shifted 
to  MBS  in  1947. 


2 


RADIO 


DAILY 


Friday.  October  28,  1949 


Vol.  49,  No.  19     Friday,  Oct.  28,  1949     10  Cts. 


JOHN  W.  ALICOATE     :     :  Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays.  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  AlicoL'te, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily, 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337,  7-6338. 
Cable  address :  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
360  No.   Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
•>nder  the  act  of  March  3,  1879. 


FINANCIAL 

_  {October  27)  — 


NEW  YORK 

STOCK  EXCHANGE 

Net 

High 

Low 

Close 

Chg. 

ABC   

8% 

8i/8 

8 1/4 

+  Va 

Admiral  Corp.  .  . 

285/8 

28i/8 

281/g 

—  % 

Am.  Tel.  &  Tel. .  . 

1445/g 

1441/4 

1445/g 

+  % 

CBS  A   

243/8 

23'/4 

243/s 

—  1/8 

CBS  B   

243/8 

24l/4 

243/8 

+  Va 

Philco   

303/4 

301/4 

301/2 

—  Va 

Philco  pfd  

81 

81 

81 

—  % 

RCA  Common 

13 

123/4 

123/4 

—  1/4 

RCA  1st  pfd  

701/2 

70i/2 

701/2 

-  y4 

Stewart-Warner  .  . 

13  V4 

13 

13 

+  Va 

Westinghouse 

293/s 

29 

291/4 

+  V2 

Westinghouse  pfd. 

100 

100 

100 

+  Va 

Zenith  Radio  .... 

29i/2 

291/4 

291/4 

NEW  YORK  CURB 

EXCHANGE 

Hazeltine  Corp.  . 

1434 

141/2 

141/2 

-  3/8 

Nat.  Union  Radio. 

■  2% 

234 

2% 

+  Va 

OVER 

THE  COUNTER 

Bid 

Asked 

143/s 

153/8 

Stromberg-Carlson 

133/4 

15 

N.  Y.  Stations  Schedule 

Home  Studies  Series 


'Continued  from  Page  1) 

by  the  following  stations:  WNBC. 
New  York;  WBEN,  Buffalo;  WHAM. 
Rochester:  WINR.  Binghamton,  and 
WENY,  Elmira.  WGY,  Schenectady, 
will  start  the  series  Nov.  1,  and 
WSYR,  Syracuse,  will  pick  it  up  at 
a  later  date. 


WBKB  Names  Weed  &  Co. 
As  National  Sales  Rep. 

'Continued  from  Page  1) 

but  Weed  &  Co.  will  take  over  rep- 
resentation for  this  territory  in  ad- 
dition to  the  rest  of  the  U.  S.  WBKB 
affiliated  with  CBS-TV  earlier  this 
month. 


Transit  Radio  Hearing 
Opens  In  Washington 

(Continued  from  Page  1) 

established  that  there  is  a  sharp 
division  among  citizens'  groups  and 
among  individuals,  with  feeling  ex- 
tremely high  on  both  sides.  Spokes- 
men for  the  two  viewpoints  were 
alternately  booed  and  hissed  in  what 
was  easily  the  best  attended  hearing 
of  the  PUC  in  many  years. 

Several  opponents  of  transit  radio 
seriously  threatened  a  court  test  if 
the  PUC  finally  okays  the  installa- 
tions. 


BMB  May  Reorganize 
To  Offer  Stock  Shares 


(Continued  from  Page  1) 

plans  being  discussed  now.  He  re- 
ported that  BMB  spent  $1,300,000  on 
the  first  BMB  Study  and  admitted 
that  the  organization  is  in  financial 
difficulties. 

Penn  Broadcasters  Assn. 
Elects  Officers,  Directors 

(Continued  from  Page  1) 

WBVP,  Beaver  Falls;  vice-president, 
C.  G.  Moss,  WLTR,  Bloomsburg; 
secretary,  David  E.  Bennett,  WKBO, 
Harrisburg;  treasurer,  George  E.  Joy, 
W  R  A  K  ,  Williamsport;  directors: 
Leonard  Kapner,  WCAE,  Pittsburgh; 
Gordon   Gray,   WIP,  Philadelphia; 


Three  Mfrs.  Report 

Sharp  Sales  Increase 

(Continued  from  Page  1) 

that  Westinghouse  is  considering 
raising  the  regular  quarterly  divi- 
dend from  25  cents  per  share  to  40 
cents.  For  the  quarter  ended  Sept. 
30,  1949,  Westinghouse  reported  a 
net  income  of  $20,554,447.  Net  in- 
come for  the  like  period  a  year  ago 
was  $9,855,245. 

Motorola,  Inc.,  registered  record- 
breaking  sales  totaling  $51,795,564 
for  the  first  nine  months  of  1949,  as 
against  a  sales  volume  of  $39,848,775 
for  the  like  period  in  1948,  accord- 
ing to  Paul  V.  Galvin,  president. 

CBS  Programs  Take 

Nielsen's  'Top  Eight' 

(Continued  from  Page  1) 

Arthur  Godfrey's  "Talent  Scouts" 
with  19.7;  "Mr.  Keen"  with  18.0; 
"My  Friend  Irma"  with  16.7,  "Sus- 
pense" with  16.1;  "F.B.I.  In  Peace 
&  War"  with  15.9;  "Inner  Sanctum" 
with  15.9;  and.  "Crime  Photographer" 
with  15.2.  Ninth  and  10th  places  were 
taken  by  Jack  Benny  with  14.8,  and 
"Mystery  Theater"  with  14.6. 


Clair  R.  McCullough,  WGAL,  Lan- 
caster; John  S.  Booth,  WCHA, 
Chambersburg;  Vic  Diehm,  WAZL, 
Hazelton;  W.  K.  Ulerich,  WCPA, 
Clearfield;  David  M.  Baltimore, 
WBRE,  Wilkes-Barre. 


"Say!  Whose 
nest  is  this?" 

It  looks  as  if  this  hen  has  to 
find  another  nest.  The  cat  just 
moved  in  and  is  rapidly  taking 
over. 

The  cat  is  behaving  exactly 
like  a  lot  of  smart  advertisers 
these  days.  They  are  moving  into 
tough,  competitive  markets  and 
taking  over,  too. 

And  to  do  this  in  Baltimore, 
they  are  using  W-I-T-H.  You 
see,  you  can  do  MORE  on 
W-I-T-H  for  LESS  money  than 
on  any  other  station  in  town. 

W-I-T-H  regularly  delivers 
the  LARGEST  number  of  listen- 
ers-per-dollar.  That  makes  it  the 
big  bargain  buy  in  this  rich 
market. 

So  if  you're  looking  for  low- 
cost  results  from  radio,  call  in 
your  Headley-Reed  man  today 
and  get  the  whole  W-I-T-H 
story 


Baltimore  3,  Maryland 


TOM  TINSLBY,  President 
Represented  by  Headley-Reed 


ALLEN 
BROWN'S 
CORNER 


Allen  Brown  is  new  to  New  York 
listeners.  A  folksy,  natural  per- 
sonality he  has  an  enviable  record 
in  selling  advertisers'  products. 
For  complete  details  on  ALLEN 
BROWN'S  CORNER  call  the  near- 
est WINS-CROSLEY  sales  office. 


ALLEN  BROWN'S 
8:30-9:00  a.m.  daily. 


CORNER 


WINS 


50KW   NEW  YORK 


CROSLE Y  BROADCASTING  CORPORATION 


JET  PROPELLED.  AND  HEADING  YOUR  WAY ! 


>tt»n9 


-—^^  i  Rorder  to  *<>r  tt\n9 

,  TO  CO^  ond  !?TRACtlOHS  ore  _ 


BIG  STATIONS  AND  LITTLE  STATIONS— stations  like 
WGN,  Chicago  and  KVMV,  Twin  Falls,  Idaho;  WFIL, 
Philadelphia  and  WSPC,  Anniston,  Ala.,  loved  these  great 
shows  —  and  bought  'em !  Scores  and  scores  of  alert, 


bright  broadcasters  are  starring  them  on  the  air  NOW. 

AND  THEY'LL  DO  A  JOB  FOR  YOU  TOO— if  you're 
smart  and  move  fast!  PUT  THEM  TO  WORK  FOR  YOU! 


M-G-M  THEATRE  OF  THE  AIR 

A  full  hour  of  top  dramatic  entertainment 
once  a  week,  presenting  Hollywood's  most 
glamorous  stars  in  thrilling  radio  adaptations 
of  all-time  M-G-M  picture  hits. 

AT  HOME  WITH  LIONEL  BARRYMORE 

One  of  the  world's  most  famous  and  beloved 
stars  chats,  reminisces  about  the  stage,  the 
screen  and  their  people.  Three  15-minute  pro- 
grams per  week. 

HOLLYWOOD,  U.S.A. 

Glamorous  Paula  Stone,  of  the  noted  "Step- 
ping Stones,"  in  intimate  interviews  with  film- 
dom's  great  stars  and  personalities.  Five 
15-minute  programs  per  week. 


HERE'S  WHAT  YOU  GET! 


THE  STORY  OF  DR.  KILDARE 

One  of  the  most  famous  motion  picture  series, 
adapted  to  radio  for  the  first  time,  and  star- 
ring both  Lew  Ayres  and  Lionel  Barrymore, 
who  created  the  leading  roles  on  the  screen. 
One  half-hour  per  week. 

MAISIE 

Starring  Ann  Sothern  .  .  .  half-hour,  once 
weekly,  presenting  brand  new  radio  adapta- 
tions of  the  popular  M-G-M  pictures,  other 
adaptations  of  which  proved  equally  popular 
as  o  network  radio  series. 


GOOD  NEWS  FROM  HOLLYWOOD 

Handsome  George  Murphy,  himself  a  great 
star,  gives  you  the  latest  Hollywood  gossip 
and  presents  a  famous  guest.  Three  15-minute 
programs  per  week. 

CRIME  DOES  NOT  PAY 

A  tense  and  exciting  dramatic  presentation 
based  on  M-G-M's  Academy  Award  two- 
reelers.  Featuring  name  players.  A  half-hour 
program,  once  a  week. 

THE  HARDY  FAMILY 

The  famous  movie  series,  never  before  re- 
leased for  radio  adaptation,  starring 
Mickey  Rooney  and  Lewis  Stone  ...  A  half- 
hour,  once  weekly. 


Exclusive  Representatives  MUSIC  CORPORATION  OF  AMERICA 


598  MADISON  AVENUE 

NEW  YORK 
PHONE  PLAZA  9-7500 
• 

430  N.  MICHIGAN  AVENUE 

CHICAGO 
PHONE  DELAWARE  7-1100 


9370  SANTA  MONICA  BLVD. 
BEVERLY  HILLS 

PHONE  CRESTVIEW  6-2001 
• 

105  MONTGOMERY  ST. 
SAN  FRANCISCO 

PHONE  EXBROOK  2-8922 


UNION  COMMERCE  BLDG. 
CLEVELAND 

PHONE  CHERRY  6010 


2102  N.  AKARD  ST. 
DALLAS 
PHONE  CENTRAL  1448 
• 

1612  BOOK  TOWER 
DETROIT 

PHONE  WOODWARD  2-2604 


1044  LITTLE  BLDG. 
BOSTON 

PHONE  LIBERTY  2-4823 
• 

NORTHWESTERN  BANK  BLDG. 
MINNEAPOLIS 

PHONE  LINCOLN  7863 


Today  there  is  ev(f 
listening  to  Netw( 
than  a  year  ago- 1 
more  people  are 
to  CBS  than  ever 


On  CBS,  radio's  greater 
sponsored  by  Americas  bigger 
consistently  get  the  target 

at  the  lowet 


OCT.  1948 


n  more 
irk  Radio 


tecause 

istening 

before.. 


5  programs- 
advertisers— 
audiences 
cost  in  all  radio, 


RADIO  DAILY: 


Friday.  October  28,  1949 


Free  Political  Time 
Criticized  At  Skylop 

(Continued  from  Pase  1) 

being  non-political  and  are  offered 
as  public  service  programs,  broad- 
casters are  questioning  the  motives 
behind  the  programs.  The  consensus 
of  opinion  seems  to  be  that  the  pro- 
grams come  under  the  classification 
of  commercial  time  and  should  be 
paid  for  at  prevailing  station  com- 
mercial rates. 

One  broadcaster  in  the  Pennsyl- 
vania area  reported  that  the  Repub- 
lican Committee  was  agreeable  to 
pay  the  time  charges  for  the  presen- 
tation of  a  program  which  featured 
a  Senatorial  report.  The  Democrats, 
however,  plead  they  had  no  funds 
available  for  local  sponsorship  and 
asked  that  the  station  give  them 
comparable  time  as  a  public  serv- 
ice gesture. 

The  trend,  according  to  reports, 
does  not  apply  only  to  political  par- 
ties. Efforts  are  being  made  by  serv- 
icemen's organizations,  labor  organ- 
izations and  others  to  get  air-time 
breaks  under  the  public-service  ca- 
tegory. However,  the  broadcasters 
in  many  instances  have  been  able 
to  convert  these  requests  into  com- 
mercial business  and  local  sponsors 
have  been  procured. 

Mitchell  Talks  For  BAB 

Yesterday  Maurice  Mitchell,  head 
of  the  Broadcast  Advertising  Bu- 
reau, presented  his  appeal  to  the 
broadcasters  to  support  the  Bureau 
and  make  a  more  determined  effort 
to  get  a  share  of  the  advertising 
dollar.  His  talk  followed  an  intro- 
duction by  J.  Robert  Gulick,  WGAL. 
Lancaster,  who  presided  as  3rd 
District  chairman  of  sales  mana- 
gers. Gulick  said  that  today's  radio 
sales  called  for  "aggressiveness, 
ideas  and  ambition"  and  that  the 
stations  who  adhere  to  this  formula 
are  producing  increased  time  sales. 

An  interesting  angle  on  the  mer- 
chandising of  music  was  developed 
by  Carl  Haverlin,  president  of  BMI, 
who  said  that  today's  popular  song 
hits  are  being  made  by  the  radio 
stations,  juke  boxes  and  record 
sales  in  the  "grass  roots  areas" 
rather  than  by  the  song  pluggers  of 
New  York,  Chicago  and  Hollywood. 
He  admonished  the  broadcasters  to 
wateh  song  trends  and  take  advan- 
tage of  the  current  popular  hits 
included  in  the  BMI  catalogue. 

Associated  Press  members  of  the 
3rd  District  met  with  Tom  O'Neil 
and  other  AP  executives  Wednesday 
afternoon  and  discussed  plans  for 
a  newsmen's  clinic  which  will  be 
held  at  a  later  date.  George  D.  Cole- 
man, who  has  served  as  president 
of  the  AP  group,  is  appointing  a 
committee  to  formulate  clinic  plans. 

WAGA  Gets  All  Riahts 

To  Crackers'  Games 


'ContinupH  from  Paee  1) 

est  coverage  of  the  Cracker  games 
over  AM,  FM.  and  TV.  WAGA-TV 
will  cover  23  local  high  school  foot- 
ball games  this  fall,  and  the  Golden 
Glove  boxing  tournament. 


Mainly  About  Manhattan.  .  . 

•  •  •  AROUND  TOWN:  When  Harvey  Stone  was  being  compli- 
mented on  the  way  his  new  schnoz  came  over  on  "Toast  of  the  Town" 
telecast,  he  quipped:  "Look,  I  don't  wanna  be  beautiful.  All  I  want  to 
do  is  breath."  .  .  .  Bert  Ly tell  signed  by  Carlton  E.  Morse  to  portray 
Father  Barbour  in  the  video  series  of  "One  Man's  Family,"  which  bows 
in  via  NBC-TV  Nov.  4th.  Anthony  Smythe,  who  has  handled  the  role  for 
the  past  18  years  on  radio  had  to  go  back  to  the  coast  on  his  medico's 
orders.  .  .  .  Prexy  Frank  Stanton  had  to  be  called  in  to  settle  the  split 
opinion  of  CBS  execs  over  Robert  Q.  Lewis'  TV  format.  .  .  .  The  pros  and 
cons  regarding  the  future  of  RMP  will  be  settled  definitely  within  6  weeks 
by  an  official  announcement  from  RCA-Victor.  .  .  .  That  big  grin  on  Bill 
Gargan's  pan  these  days  is  due  to  the  news  he  just  got  about  his  "Martin 
Kane.  Private  Eye"  series  being  the  4th  highest  rated  show  on  NBC 
with  a  neat  tag  of  27.6.  .  . .  Gruen  Watch  bowing  out  of  "H' wood  Calling" 
after  Christmas?  .  .  .  Buick,  which  dropped  Olsen  &  Johnson,  eyeing  video 
talent  on  the  coast.  .  .  .  Larry  Schwab,  Bill  Berns  and  Ted  Estabrook 
branching  out  by  investing  in  the  American  rights  to  the  Danish  film, 
"Ditte,  Child  of  Man,"  said  to  be  one  of  the  greatest  foreign  imports  in 
years.  .  .  .  Henny  Youngman,  unseen  star  of  the  Milton  Berle  show, 
guest-stars  on  "Celebrity  Times"  Sunday  p.m.  Isn't  it  about  time  Henny 
got  his  own  show.  .  .  .  Recommended:  Hank  Sylvern's  wonderful  back- 
ground music  on  Ralph  Bellamy's  "Man  Against  Crime,"  really  pulls 
the  show  together. 

#        *        TwT  "ft 

•  •  •  THE  MORNING  MAIL:  "Dear  Sid,"  writes  Mai  Boyd, 
"Somebody  gave  you  a  wrong  steer  when  they  told  you  that 
Mary  Pickford  had  rejected  an  offer  to  star  with  Buddy  Rogers  in 
a  new  type  of  Mr.  &  Missus  airer.  Actually,  a  program  involving 
both  is  now  in  the  making.  As  you  know,  Buddy  is  starring  in 
'Pick  a  Date  with  Buddy  Rogers'  on  ABC  and  his  TV  show  starts 
Jan.  4th.  However,  I  have  a  package  for  night-time  radio  which 
stars  both  Buddy  and  Mary.  In  addition,  Miss  Pickford  may  also 
do  a  five-a-week  five-minute  daytime  radio  commentary." 

it      it      ir  # 

•  •  •  SMALL  TALK:  It's  a  girl  (their  2nd)  at  the  Jack  Wyatts.  who 
have  named  her  Claudia.  .  .  .  WWRL  expects  to  be  operating  with  its  new 
5,000  watt  transmitter  by  the  year's  end.  .  .  .  Noro  Morales,  who  waxes 
for  MGM,  formed  his  own  disc  firm,  Rivoli  Records. 


NRDGA  Announces 
Radio  Contest  Rules 


(Continued  from  Page  1) 

store  and  aired  during  1949  prior  to 
Dec.  1  may  be  entered,  with  the  ex- 
ception of  syndicated  programs  or 
special  programs,  such  as  Christmas 
shows. 

Each  program  entry  should  be 
represented  by  one  transcription  and 
three  scripts,  which  will  not  be  re- 
turned. Awards  will  be  made  in 
categories  based  on  the  annual  vol- 
ume of  the  store's  business,  and  in 
the  following  classifications:  Chil- 
dren's; General  Family;  Teen  Age; 
Farm;  Women's;  Men's. 

Winning  entries  will  be  selected 
by  "a  prominent  jury  of  authorities" 
to  be  announced  later  by  the 
NRDGA.  Certificates  will  be  award- 
ed to  the  winners  on  Jan.  10,  during 
the  NRDGA  convention  to  be  held 
at  the  Hotel  Statler,  New  York.  All 
entries  should  be  sent  to  Howard  P. 
Abrahams,  NRDGA,  100  W.  31st  St., 
New  York,  together  with  a  state- 
ment in  triplicate  giving  the  follow- 
ing information: 

1.  Name  of  program 

2.  Station 

3.  Time,  Day  of  week 

4.  Type  of  program 

5.  Approximate  date  of  first  broad- 
cast 

6.  Store  volume  classification 

7.  Objectives  of  program  (what 
the  store  set  out  to  do)  Please  elab- 
orate. It  may  include  (a)  to  build 
results  for  one  department  or  group 
of  departments;  (b)  to  establish  cer- 
tain features;  (c)  to  promote  certain 
services;  (d)  to  establish  certain 
ideas  in  the  minds  of  listeners. 

8.  Results  (please  elaborate)  This 
may  include  (a)  goods  sold  in  dol- 
lars or  units  or  increases  in  percen- 
tages; (b)  traffic  for  store  or  depart- 
ment; (c)  long  range  effect  in 
attracting  customers  or  business 
responses;  (d)  indication  of  audience 
response. 

9.  Store  name,  address  and  town 

10.  Submitted  by  (give  name  and 
title) . 


150-Kw.  VOA  Transmitter 
In  Operation  At  Munich 

(Continued  from  Page  1) 

100-kw.  shortwave  transmitters.  An 
Armed  Forces  Network  station  and 
a  German  station  of  the  same  power 
also  operate  in  the  Munich  area  at 
the  present  time. 

The  State  Dept.  transmitters  oper- 
ate 12  and  a  half-hours  daily,  relay- 
ing "Voice"  broadcasts  from  the  U.  S. 
after  sunset  and  programs  of  the 
Armed  Forces  Network  during  the 
day.  The  new  150-kw.  transmitter, 
operating  on  1195  kc,  uses  a  speech- 
clipper  amplifier  to  maintain  a  high 
average  percentage  of  modulation. 


Correction 

A  story  in  Radio  Daily  for  Oct.  19 
referred  erroneously  to  KFMV.  That 
station  is  in  Hollywood.  It  should 
have  read  "KFMB,  San  Diego." 


50,000  warn  at  800kc. 

Now  covering  a  17,000,000  population  area 
at  the  lowest  rate  of  any  major  station 
in  the  Detroit  Area! 


CKLW 

Detroit  and  Windsor 

J.  E.  Campeau,  President 
Adam  J.  Young,  Jr.,  Nat'l  Rep.    •    Canadian  Rep.,  H.  N.  Stovin  &,  Co. 


"WIN 
With  CKLW 


MUTUAL 


Section  of  RADIO  DAILY.  Friday.  October  28,  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


B.  B.  ANTI-TRUST  ACTION  ENDED 


I 


TELE  TOPICS 


"CAMOUS  JURY  TRIALS,''  on  DuMont, 
'  is  showing  signs  of  successful  adapta- 
tion to  the  visual  medium.  When  it  first 
went  on  the  air  a  few  weeks  ago  it  was 
almost  devoid  of  action,  with  the  cameras 
picking  up  almost  nothing  but  the  various 
witnesses  testifying  from  the  stand.  As  a 
result,  it  was  all  talk,  with  very  little  to 
hold  the  eye.  This  week,  however,  several 
flashbacks  were  used  as  well  as  a  bit  of 
action  that  occurred  out  of  court  during 
a  recess.  The  result  was  a  vastly  im- 
proved production.  Script  this  week  con- 
cerned a  boxing  handler  falsely  accused 
of  killing  a  fighter  during  a  bout.  The 
material  was  there,  but  the  characters 
didn't  quite  develop  and  the  court  action 
was  loaded  with  legal  inaccuracies.  Sam 
Raskin  was  entirely  believable  as  the  han- 
dler, and  King  Older  and  John  Griggs 
were  equally  efficient  as  the  opposing 
lawyers.  Others  in  the  cast  were  Winfield 
Hoeny,  Sally  Gracie  and  Joseph  Downing. 
.  .  .  Sponsored  by  the  Local  Chevrolet 
Dealers  Association,  show  does  not  employ 
film  commercials  because  the  producers 
feel  it  would  disrupt  the  courtroom  at- 
mosphere. Instead,  announcer  Ron  Raw- 
son,  on  camera,  delivers  a  pitch  for  Chevvy 
service.  Scripted  this  week  by  Al  Ostrow, 
program  is  a  Transamerican  package. 
Charles  Harrell  directs  for  the  producer 
and  Frank  Bunetta  for  DuM. 

• 

A  LLEN  FUNT,  producer  of  "Candid 
Camera,"  is  negotiating  with  Official 
Films  for  non-theatrical,  non-TV  distribu- 
tion of  his  ad  lib  footage.  Funt  has  made 
several  additions  to  his  staff,  including 
Chan  Buck,  formerly  with  "Preview,"  as 
field  supervisor;  Ray  Hall,  formerly  with 
CBS,  as  chief  editor;  Susan  Lampman, 
treasurer;  Russell  Harknett  and  William  de 
Dufour,  sound  engineers.  Arthur  Florman 
is  chief  cameraman.  .  .  .  WFIL-TV  has 
received  the  TV  award  of  the  Art  Direc- 
tors Club,  of  Philadelphia,  for  camera  work 
and  overall  production  on  the  Paul  White- 
man  TV  Teen  Club  and  the  WFIL-TV 
Newsreel.  The  reel,  incidentally,  scooped 
the  press  this  week  when  it  broke  a  story 
about  the  coming  boost  in  coffee  prices. 
William  Driscoll  is  director  of  the  news- 
reel.  • 

A  NEW  WRINKLE  in  automotive  sales 
•*»  has  been  cooked  up  by  a  Chicago 
Chevvy  dealer.  Firm  has  signed  for  a 
weekly  half-hour  show  on  WGN-TV  dur- 
ing which  two  cars  will  be  auctioned  off 
to  viewers.  Cars  will  be  shown  on  the  air 
with  list  prices  covered  until  the  auction 
is  completed  and  the  car  is  sold.  If  the 
car  goes  for  more  than  list,  the  buyer  will 
pay  only  the  top  price  and  not  the  full 
amount  that  he  bid.  There  will  be  a  ten- 
minute  time  limit  on  each  sale  so  that 
it  will  be  possible  for  cars  to  be  knocked 
down  for  less  than  list.  Jack  Gordon  is 
auctioneer,  and  Don  Cook  will  direct. 


Don  Lee  Veepee  Sees 
Color  Many  Years  Off 


Hollywood— Don  Lee's  KTSL  is. 
ready  for  a  quick  changeover  to 
color  when  color  is  ready  for  the 
public,  but  that  goal  is  many  years 
away,  'Charles  L.  Glett,  vice-presi- 
dent in  charge  of  tele,  said  here 
on  his  return  from  the  FCC  hearings 
in  Washington. 

"Don  Lee  wants  color,  invites 
color  and  looks  forward  to  color 
but  is  now  satisfied  that  it  will  not 
be  .practicable  for  some  time  to 
come,"  Glett  said.  "We  are  now  de- 
voting our  full  efforts  to  the  black- 
and-white  plans  which  were  held 
in  abeyance  pending  developments 
in  color  telecasting.  Full  steam 
ahead  on  them  is  our  'immediate 
course  of  action." 

Responsible  for  this  same  general 
attitude  among  those  present  at  the 
hearings,  he  said,  are  many  factors 
among  which  is  the  time  element, 
even  assuming  that  the  FCC  ap- 
oroves  color  after  the  current  hear- 
ings. The  various  administrative, 
mechanical,  legal  and  political  en- 
tanglements involved  are  compli- 
cated and  would  consume  consider- 
able time  before  color  would  be 
fully  emerged  from  the  laboratory 
to  consumers. 

Nonetheless,  he  added,  television 
will  not  be  completely  at  its  peak 
until  color  is  added.  Some  demon- 
strations in  Washington  were  eye- 
opening  in  their  beauty,  he  said. 


Hooper's 

Top  Ten 

(Network-Sept.) 

Texaco  Theater, 

NBC 

73.7 

Godfrey  Friends. 

CBS 

39.8 

Philco  Playhouse 

,  NBC 

37.7 

Stop  The  Music, 

ABC 

37.7 

Colgate  Theate:, 

NBC 

34.9 

Suspense,  CBS  . 

34.3 

Chev.  Theater,  NBC  

32.7 

Fireside  Theater, 

NBC 

30.9 

Morey  Amsterdam,  DuM.  . 

.  29.5 

Crusade  Europe, 

ABC 

29.1 

Stowman  Cites  Gains 
For  TV  Advertisers 


Philadelphia — Kenneth  W.  Stow- 
man, sales  manager  of  WFIL-TV, 
told  the  Television  Association  of 
Philadelphia  this  week  that  the  cost 
of  video  advertising  has  decreased 
during  the  last  two  years,  despite 
higher  rates  adopted  by  TV  stations. 
He  based  his  statement  on  figures 
which  show  that  the  cost  to  the  ad- 
vertiser per  thousand  sets  is  con- 
siderably smaller  now  than  it  was 
in  October,  1947,  and  October,  1948, 
because  of  the  rapidly  growing  num- 
ber of  television  set  owners  in  the 
Philadelphia  area. 

Stowman  compared  present  and 
projected  rates  of  Philadelphia's 
three  stations  with  those  of  a  year 
ago.  He  also  compared  with  rates  of 
October,  1947,  when  only  two  of  the 
stations  were  on  the  air. 


WBKB  Signs  53  New  Accounts, 
Sees  Black  Ink  This  Year 


Chicago  —  John  Mitchell,  general 
manager  of  WBKB,  who  has  stated 
publicily  that  he  plans  to  put  the 
station  in  the  black  by  the  end  of 
this  year,  reiterated  that  stand  yes- 
terday in  announcing  that  53  new 
clients  have  been  added  to  the  sta- 
tion's fall  roster  of  new  business. 

The  new  biz,  he  said,  is  an  indica- 
tion in  Chicago  of  a  "developing 
client  market  (which)  is  the  best 
news  we  have  had  in  the  past  three 
years  of  operation." 

He  added:  "Hundreds  of  new,  lo- 
cal clients  seem  to  have  discovered 
the  medium  overnight.  This  influx 
of  new  business,  in  addition  to  the 
ever-increasing  activity  on  the  part 
of  national  advertisers,  is  the  surest 
sign  we  have  had  yet  that  television 
can  meet  its  high  operating  costs  and 
become  a  profitable  operation." 

Last  year  WBKB  had  51  clients  for 


the  entire  year.  This  year  the  station 
already  has  106  clients,  including  35 
national  program  and  spot  adver- 
tisers; and  71  local  program  and  spot 
advertisers.  The  53  new  clients  ad- 
ded in  the  past  month  exclude  net- 
work programs. 

"Several  television  operations 
have  announced  lately  that  they  are 
in  the  black,"  Mitchell  said,  "but 
these  have  been  small  stations,  or 
stations  affiliated  with  AM  opera- 
tions. When  a  large  operation  such 
as  WBKB  with  no  AM  affiliation  be- 
gins to  make  money  in  a  major, 
competitive  market,  that  will  be  a 
significant  day  for  the  industry-  It 
takes  perhaps  200,000  sets  in  a  large 
market  to  bring  a  station  around 
that  long-awaited  profit  corner." 

Chicago's  latest  set  figure,  as  of 
August  31,  announced  by  the  Elec- 
tric Association  was:  185,275. 


Clears  Way  For 
Full  Telecasting 
Of  Ball  Games 

(Continued  from  Page  1) 

tions  of  unreasonable  restraints  in 
the  conduct  of  this  business,  and  in 
enabling  the  public  to  see  and  hear 
games  of  their  choice  without  un- 
reasonable restrictions,  McGrath 
said,  and  stated  that  he  hopes  the 
new  rules  "will  eliminate  past  res- 
trictive practices  and  will  greatly 
broaden  the  opportunity  for  radio 
and  television  stations  to  carry 
games  of  major  league  clubs  in  ter- 
ritories outside  their  respective 
home  territories." 

Anti-trust  chief,  Herbert  Bergson, 
emphasized,  however,  that  the  anti- 
trust division  "will  continue  to  fol- 
low closely  the  radio  and  television 
practices  of  baseball  and  may  take 
appropriate  action  if  it  should  ap- 
pear in  the  future  that  the  broad- 
casting and  telecasting  of  baseball 
games  is  being  unreasonably  res- 
trained." 

Complaints  had  been  directed 
principally  against  a  major  league 
rule  requiring  each  major  league 
club  to  refuse  to  permit  the  broad- 
cast or  telecast  of  its  games  at  any 
time  from  a  station  located  within 
50  miles  of  the  ball  park  of  another 
major  or  minor  league  club  without 
the  consent  of  the  other  club.  This 
veto  power  was  frequently  used  to 
prevent  the  broadcast  in  their  home 
territories  of  ball  games  played  by 
other  clubs. 

The  Justice  Department  said  yes- 
terday that  "under  the  revised  rules 
each  major  league  club  is  free  to 
determine  whether  or  not  rights  to 
broadcast  or  telecast  its  games  shall 
be  granted  or  sold  at  any  time  and 
in  any  area,  without  reference  to 
any  other  club,  major  or  minor,  ex- 
cept during  the  time  the  other  club 
is  actually  playing  a  game  in  its 
home  park  or  is  actually  telecasting 
one  of  its  road  games. 


Expect  Decision  Today 

On  Color-TV  Tests 


Washington  Bureau  of  RADIO  DAILY 
Washington— The  FCC  pondered 
the  knotty  TV  problem  yesterday 
but  failed  to  come  up  with  an 
answer.  There  was  no  official  state- 
ment, and  it  appeared  that  there  was 
no  unofficial  determination  as  to 
what  to  do  with  RCA's  request  for 
a  two-month  postponement  in  the 
comparative  demonstrations  slated 
for  November  14.  Radio  Daily  was 
told  that  Commission  members  were 
to  sleep  on  the  question  and  try  to 
agree  on  some  course  to  follow  to- 
day. 


Section  of  RADIO  DAILY,  Friday.  October  28.  1949 


GE  To  Make  16-Inch 
Short  Neck  TV  Tube 


General  Electric  announced  yes- 
terday that  it  is  joining  the  parade 
of  TV  tube  manufacturers  who  have 
already  entered  the  field  with  devel- 
opment of  the  short  neck  tube,  with 
a  new  wide-angle  16-inch  metal  TV 
picture  tube  five  inches  shorter  than 
conventional  tubes  of  this  size. 

Development  of  this  new  tube  by 
G.  E.  will  allow  for  the  manufacture 
of  a  more  compact  home  receiver  for 
the  larger  picture.  Production  in 
limited  quantities  is  scheduled  to 
begin  in  December  at  the  company's 
Electronics  Park  plant  in  Syracuse. 

The  new  tube  (Type  16GP4)  will 
also  feature  a  "filter-glass"  face 
plate,  said  to  improve  picture  con- 
trast and  clarity  by  reducing  hala- 
tion and  cutting  down  reflections 
from  surrounding  light  sources. 

The  new  tube's  overall  length 
measures  roughly  17 V2  inches  com- 
pared to  22 V2  inches  for  previous 
tubes  of  this  diameter. 


Goldberg  Appointed  V.-P. 
Decca  Distributing  Corp. 

Sydney  N.  Goldberg  has  been  ap- 
pointed a  vice-president  of  Decca 
Distributing  Corp.,  wholly  owned 
subsidiary  of  Decca  Records,  Inc.,  it 
has  been  announced  by  Milton  R. 
Rackmil,  president  of  Decca  Rec- 
ords, Inc.  Goldberg  has  been  general 
sales  manager  of  the  Distributing 
Corporation. 


eagmeers- 
coasultaats 


RALPH  B.  AUSTRIAN 

Television  Consultant 

1270  AVENUE  OF  THE  AMERICAS 
NEW  YORK  20,  N.  Y. 
Tel.:  CO.  5-6848 


A.  R.  BITTER 

Consulting  Radio  Engineers 

4125  MONROE  STREET 

TOLEDO  6,  OHIO 
Tel.:  Kingswood  7631 


WILLIAM  L.  FOSS,  Inc. 

Formerly  Colton  &  Foil,  Inc. 

927  15th  St..  N.W.  REpublic3883 
WASHINGTON,  D.  C. 


PR0DUCTI0I1  PARADE 


TV  Studio  Lighting  System 

Packaged  studio  lighting  systems, 
designed  for  use  with  modern  studio 
cameras  are  now  available  through 
the  Broadcast  and  Television  Studio 
Equipment  Section  of  the  RCA  En- 
gineering Products  Dept.  The  new 
studio  lighting  fixtures  include  many 
specialized  items  of  equipment  need- 
ed in  commercial  TV  operation.  The 
company  also  revealed  that  RCA 
Broadcast  engineers  are  available 
for  consultation  in  planning  correct 
studio  lighting. 

DuMont  Names  Oberndorfer 

Frank  A.  Oberndorfer  has  been 
appointed  to  the  post  of  assistant  ad- 
vertising and  sales  promotion  man- 
ager of  the  receiver  sales  division, 
Allen  B.  DuMont  Laboratories,  Inc., 
it  has  been  announced.  Oberndorfer 
will  assist  Henry  R.  Geyelin,  Du- 
Mont's  advertising  manager,  in  na- 
tional and  cooperative  advertising 
campaigns,  as  well  as  the  handling 
of  sales  promotional  activities  with 
the  company's  dealers  and  distribu- 
tors. 

Extensive  Promotion  By  TV  Distr. 

The  opening  of  a  new  TV  station 
in  Huntington,  W.  Va.  next  month, 
will  be  marked  by  a  rigorous  pro- 
motion and  advertising  campaign  by 
the  Tele  -  tone  distributor  there, 
Mountain  Electronics  Co.,  Inc.,  with 
headquarters  in  Charleston,  W.  Va. 
Charles  A.  Meyer,  president  of  the 
distributing  company,  announced 
plans  to  run  full  page  ads  in  the 
Huntington  papers  and  will  direct  a 
publicity  campaign  in  that  area  in 
the  new  low  price  Tele-tone  video 
line.  He  indicated  that  the  potential 
market  in  this  territory  would  be 
greatly  expanded  by  the  opening  of 
the  new  TV  outlet. 

Garod  Allocates  TV  Sets 

According  to  an  announcement  by 
Garod  Electronics  Corp.,  demand  for 
their  TV  sets  by  distributors  and 
dealers  has  made  it  necessary  for  the 
company  to  establish  a  factory  allo- 
cation system  which  will  probably 
be  in  effect  for  the  next  six  months. 
According  to  Louis  Silver,  vice- 
president  and  general  manager  of 
the  company,  they  "are  now  produ- 
cing receivers  at  an  accelerated  rate, 
which  is  nearly  100  per  cent  higher 
than  the  turnout  in  October  1948." 

Emerson  Radio  &  Record  Player 

Emerson  Radio  &  Phonograph 
Corp.  has  announced  a  new  three- 
way  portable  radio  with  three  short- 
wave bands,  in  addition  to  the 
standard  broadcast  band.  Known  as 
the  Emerson  Universal  Portable, 
Model  643,  the  set  will  retail  for 
$59.95.  In  addition,  the  company  an- 
nounced a  new  automatic  record 
changer  (Model  625)  which  is  a 
three-speed  automatic  record  player, 
listing  at  $54.95. 


TV  Ballast  Replacements 

Five  new  TV  ballast  replacement 
numbers  are  announced  by  Clarostat 
Mfg.  Co.,  Inc.,  Dover,  N.  H.,  namely: 
Emerson  397022  and  397023,  Motorola 
17A485459,  Teletone  TPR  102D,  and 
Belmont  B9M  16067.  These  numbers 
are  in  addition  to  Motorola  17A47033 
and  Emerson  571-606  already  listed 
in  Clarostat  literature.  All  numbers 
carry  a  list  price  of  $3.00. 

Tricraft  Antennas 

A  new  "3000"  Hi-Lo  Conical  Type 
X  Antenna  series  has  been  announ- 
ced by  Tricraft  Products  Co.,  Chi- 
cago. These  newly  designed  anten- 
nas are  pre-assembled  at  the  factory, 
ready  to  install.  They  match  72,  150 
and  300  ohm  impedance;  are  all- 
wave,  high  gain  on  all  channels  and 
are  durably  constructed  of  alumi- 
num. 

History  Of  Television  Booklet 

Frank  A.  D.  Andrea,  president  of 
the  Andrea  Radio  Corp.,  a  pioneer 
in  the  radio  and  TV  field,  has  just 
completed  a  four-color  illustrated 
booklet,  on  "History  and  Manufac- 
ture of  Television  Receivers,"  which 
is  now  available  to  the  public  at  all 
Andrea  dealers.  The  booklet  covers 
the  background  and  development  of 
TV  and  gives  advice  by  Andrea  on 
what  the  average  video  buyer 
should  look  for  when  purchasing  a 
set. 

Television  "Rota-Tower" 

A  new  television  tower,  the  Model 
300  "Rota-Tower,"  which  elevates 
the  video  antenna  approximately  30 
feet  above  roof-tops  and  weighs 
only  40  pounds,  has  been  introduced 
by  the  Easy-Up  Company,  Racine, 
Wis.  Its  use  is  primarily  for  residen- 
tial markets  where  added  height  for 
the  TV  antenna  is  desired  to  secure 
the  best  possible  signal.  Incorpora- 
ted in  it  is  a  new  rotating  feature, 
permitting  the  antenna  to  be  orien- 
ted after  the  tower  is  completely  in- 
stalled. List  price  of  the  new  model 
is  $64.50. 

Stewart-Warner  Electric  Appointee 

Erling  G.  Fossum,  an  employe  of 
Stewart-Warner  Corp.,  Chicago 
since  1926,  has  been  appointed  gen- 
eral manager  of  Stewart- Warner 
Electric,  the  company's  radio  and 
television  division.  This  was  announ- 
ced yesterday  by  James  S.  Knowl- 
son,  president  and  board  chairman 
of  Stewart-Warner.  Fossum's  ap- 
pointment as  division  head,  effective 
Nov.  1,  fills  the  vacancy  created  by 
the  recent  resignation  of  Samuel  In- 
sull,  Jr.  In  his  new  position  Fossum 
will  be  responsible  for  all  phases  of 
engineering,  production  and  market- 
ing of  radio,  TV  and  other  electronic 
products  of  Stewart-Warner  Elec- 
tric. 


Replacement  Plan 
Established  By  Meek 


A  unique  replacement  policy  for 
all  purchasers  of  radios  manufac- 
tured by  John  Meek  Industries, 
Plymouth,  Ind.,  ranging  from  their 
least  expensive  model,  retailing  at 
$11.95  to  their  FM-AM  combinations 
listed  for  up  to  $44.95,  has  been 
announced  by  John  Meek,  president 
of  the  firm. 

The  plan  allows  any  customer  to 
bring  his  Meek  radio  to  his  dealer 
for  repair,  and,  instead  of  having 
his  set  undergo  repairs  and  perhaps 
wait  weeks  for  the  necessary  ad- 
justments, he'll  be  pleasantly  sur- 
prised to  find  that  he's  presented 
with  a  .brand  new  set  at  once,  an 
exact  replacement  of  the  set  he 
brings  for  repair. 

Three  Main  Features  Outlined 

"The  dealer,  in  turn,  avoids  costly 
service  costs  and  time  waste  by 
simply  returning  the  receiver  to 
our  plant,  where  it  is  completely  re- 
conditioned for  resale,"  Meek  said. 

Features  of  the  new  plan,  de- 
signed to  enhance  customer-dealer 
relations,  are:  (1)  The  retail  patron 
gets  a  new  set  on  presentation  of 
the  defective  receiver,  except  in 
instances  where  willful  damage  has 
been  done.  (2)  There  is  no  service 
charge  to  dealers  for  adjustments 
made  at  the  plant.  (3)  The  set  is 
thoroughly  checked  and  recondi- 
tioned by  Meek  engineers,  and  is 
put  in  proper  order  for  resale  pur- 
poses. 


EAGIAEERS— 
COnSULTAnTS 


McNARY  &  WRATHALL 

RADIO  ENGINEERS 

906  Natl.  Press  Bldg.     1407  Pacific  Ave. 
Washington  4,  D.C.      Santa  Cruz,  Cal. 
Member  AFCCB 


L.  W.  ANDREWS,  INC. 

RADIO  CONSULTANTS 

219  WHITAKER  BLDG. 
DAVENPORT,  IOWA 
Phone  2-7824 


GEORGE  P.  ADAIR 

Radio  Engineering  Consultants 

Executive  1230 
Executive  5851 
1833  M  STREET,  N.W. 
WASHINGTON  6,  D.  C 


VOL.  49,  NO.  20 


NEW  YORK.  MONDAY,  OCTOBER  31,  1949 


TEN  CENTS 


TV  FREEZE  TO  CONTINUE  UNTIL  SPRING 


Action  Of  FCC  In  Postponing  Hearings 
On  Color  TV  Until  February 
Will  Retard  Industry 


'Spot'  Market  Data 
In  NARSR  Release 

"The  Spot  Radio  Estimator,"  the 
first  comprehensive  analysis  of  com- 
parative time  costs  on  1,874  stations 
in  1,160  places  throughout  the 
United  States,  involving  the  quota- 
tion of  13,980  rates,  was  issued  last 
week  without  charge  to  agencies 
and  sponsors  by  the  National  Asso- 
ciation of  Radio  Station  Represen- 
tatives. 

The  68-page  contribution  to  the 
industry  contains  50  pages  of  tables 
giving  comparative  rate  charges  on 
network  and  unaffiliated  stations 
of  different  frequencies  and  in  vari- 
ous geographical  regions  and  popu- 
lation areas.  The  tables  also  give 
(Continued  on  Page  61 

ABC  Obtains  Loan 

For  TV  Financing 

ABC  has  completed  arrangements 
with  the  Mutual  Life  Insurance 
Company  of  New  York  for  a  $600,- 
000,  20-year  loan  at  4Vfe  per  cent  in- 
terest, it  was  announced  Saturday. 

Proceeds  of  the  long-term  loan, 
due  in  1969,  will  be  used  by  the  net- 
work in  the  further  development  of 
the  ABC  Television  Center  in  Holly- 
wood, Cal.,  a  20-acre  former  motion 
(Continued  on  Page  2) 

James  Leaves  Radio  Field 
For  Merchandising  Post 

E.  P.  H.  James,  formerly  vice- 
president  in  charge  of  advertising, 
promotion  and  research  with  Mutual, 
has  been  named  advertising  and 
promotion  director  of  the  Steuben 
division  of  the  Corning  glass  com- 
pany with  headquarters  in  New 
York.  James  is  widely  known  in  ra- 
dio. 


Cooper  Union  Award 

Brig.  General  David  Sarnoff, 
chairman  of  the  board  of  RCA 
will  be  honored  on  Wednesday 
evening,  Nov  2,  when  he  will 
be  awarded  the  Peter  Cooper 
medal  for  the  Advancement  of  I 
Sciences  ind  Art,  at  the  Con 
vocation  ceremonies  honoring 
Cooper  Union's  90th  anniversary. 
Dr.  Edwin  S.  Burdell,  director, 
will  officiate  trt  the  presentation. 


Web  Buys  Time 

NBC  and  its  parent  company, 
RCA- Victor,  have  bought  time  on 
the  wired  music  system  of  Grand 
Central  terminal  to  plug  the  net- 
work's stars  and  programs  and 
the  RCA  Exhibition  Hall  at  Radio 
City.  Deal  calls  for  RCA  an- 
nouncements between  7  a.m.,  and 
4  p.m.,  with  NBC  taking  the 
spots  between  4  and  8  p.m.  RCA 
resumes  its  spots  between  the 
8  p  m.  to  midnight  period.  Deal 
was  made  with  the  Terminal 
Broadcasting  company  which  has 
100  speakers  placed  in  the  Grand 
Central  terminal. 


Ford  To  Sponsor 
UN  Sessions  On  CBS 

Ford  Motor  Co.,  has  signed  with 
CBS  to  sponsor  two  daily  pickups 
of  the  United  Nations  General  As- 
sembly sessions  at  Lake  Success  and 
Flushing  Meadows  beginning  Nov. 
7  and  running  through  the  end  of 
the  year,  it  was  announced  yester- 
day by  Gen.  Carlos  P.  Romulo, 
president  of  the  Assembly.  The  deal 
was  personally  engineered  by  CBS 

(Continued  on  Page  7) 

Commission  Won't  Act 
On  Charges  By  Atheist 

Washington  Bureau  of  RADIO  DAILY 

Washington — The  FCC  announced 
Friday  that  it  has  notified  Robert  H. 
Scott,  San  Francisco  atheist,  that  it 
will  not  revoke  the  licenses  of  sev- 
eral stations  in  that  city  for  refusing 
to  grant  him  air  time.  The  Commis- 
1  Continued  on  Page  6) 


The  Internal  Revenue  Bureau's 
suit  against  the  Broadcast  Measure- 
ment Bureau  for  some  $73,000  in  in- 
come taxes  came  to  trial  on  Friday 
in  a  day-long  session  in  U  S.  Tax 
Court.  New  York. 

The  array  of  defense  witnesses  in- 
troduced by  BMB  included  J.  Harold 
Ryan,  vice-president  of  the  Fort  In- 
dustry Co.  and  BMB  board  chair- 
man; Frederick  Jamble  AAAA 
president;   Joseph   Allen,   Bristol- . 


Video-Set  Production 
Broke  Record  In  Sept. 

Washington  Bureau  of  RADIO  DAILY 

Washington — Production  of  TV  re- 
ceivers broke  all  records  last  month, 
RMA  said  at  the  weekend,  with 
RMA  member  companies  reporting 
a  weekly  average  turnout  of  56,133 
sets.  Sales  figures  were  not  given, 
with  no  clear  indication  of  what  the 
publicity  given  the  current  FCC 
hearing  has  meant,  if  anything,  to 

(Continued  on  Page  6) 

Sales,  Program  Execs. 
In  Realignment  At  WOR 

Realignment  of  duties  and  respon- 
sibilities for  several  executives  in 
WOR's  sales  and  program  depart- 
ments was  announced  Friday  by 
Theodore  C.  Streibert,  president  of 
the  station. 

Robert  Mayo,  formerly  sales  man- 
(Continued  on  Page  2) 


Ripley  Succeeds  Asch 

At  WPTR  In  Albany 

Albany — Leonard  L.  Asch  has  re- 
signed as  vice-president  and  general 
manager  of  WPTR,  and  Fred  R.  Rip- 
ley has  been  appointed  his  successor. 
Asch,  who  helped  to  organize  the 
Patroon  Broadcasting  Corporation 
(Continued  on  Page  8) 


Myers  vice-president  in  charge  of 
advertising;  Justin  Miller,  president 
of  the  NAB,  and  Hugh  Feltis,  gen- 
eral manager,  KING.  Seattle,  and 
former  president  of  BMB. 

The  sole  witness  for  the  Internal 
Revenue  Department,  which  is  at- 
tempting to  prove  that  BMB  is  not 
a  non-profit  organization,  and  hence 
.is  subject  to  income  tax  regulations, 
was  C.  VE.  Hooper,  who  appeared  i 
fConrinire-d  on  Ptfgfe  5) 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  The  FCC  on 
Friday  virtually  killed  all  hope 
for  an  early  lifting  of  the 
freeze  on  new  TV  stations 
when  it  announced  that  it  will 
hold  additional  color  compar- 
ison tests  in  February  and 
will  continue  hearings  on  color 
at  that  time.  Final  decision 
on  color  is  thus  put  off  at 

(Continued  on  Page  7l 

Kenway  ABC  Veepee 
In  Charge  Of  New  Biz 

Ivor  Kenway  has  been  named 
vice-president  in  charge  of  new 
business  for  the  American  Broad- 
casting Company  and  in  his  new  post 
will  report  to  Fred  Thrower,  vice- 
president  in  charge  of  sales  for  the 
network,  Robert  E.  Kintner,  execu- 
tive vice-president,  announced  Fri- 
day. Kenway  formerly  served  as 
vice-president  in  charge  of  advertis- 
(Continued  on  Page  8) 

'Transit'  Case  On  Today; 
High  Court  Test  Expected 

Washington  Bureau  of  RADIO  DAILY 

Washington — Washingtons  crucial 
hearing  on  transit  radio  will  go  into 
a  third — and  probably  final — day 
today  as  spokesmen  for  WWDC-FM 
go  before  the  District  of  Columbia 
Public  Utilities  Commission.  Mean- 
(Continued  on  Page  2) 


"Monty*  On  Mutual 

Sir  Bernard  Montgomery,  war- 
time commander  of  the  British 
army  and  currently  commander 
of  the  Allied  forces  in  Western 
Europe,  will  be  heard  on  the 
Mutual  network  Nov.  29,  9:30- 
10  p.m.,  when  the  web  picks  up 
the  speech  which  he  will  deliver 
nt  a  dinner  of  the  English  Speak- 
ing Union  in  the  grand  ballroom 
of  the  WalcLrf-Astoiia  Hotel, 


Gov't  Witness  Bolsters  BMB 
As  Income -Tax  Suit  Opens 


2 


RADIO  DAILY 


Monday.  October  31,  1949 


*  COflllNG  AND  GOING  * 


Vol.  49,  No.  20    Monday,  Oct.  31,  1949  lOCts. 


JOHN  W.  ALICOATE     :     :  Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN   KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Bahn,  Vice-President ;  Charles  A.  Alicoate, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily, 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Ctble  address:  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
6425  Hollywood  Blvd.       Phone:  Gladstone  S436 

WASHINGTON  BUREAU 
Andrew  H.  Older,  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
360  No.  Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas.  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
Mnder  the  act  of  March  3,  1879. 


FINANCIAL 

_  (October  28)  — 

NEW  YORK  STOCK  EXCHANGE 


Net 

High    Low    Close  Chg. 


ABC   

8 

73/4 

73/4 

Vl 

Admiral  Corp.  .  .  . 

28  y4 

27% 

27% 

1 

Am.  Tel.  8i  Tel. .  . 

1447/g 

144% 

144% 

CBS  A   

.  2438 

24 

24% 

% 

CBS  B   

24% 

241/4 

24% 

Philco   

30% 

297/g 

29% 

% 

Philco  pfd  

80  Vi 

80% 

80% 

Vi 

RCA  Common 

.  12?/8 

123/g 

12% 

% 

RCA  1st  pfd  

7H/8 

71% 

71% 

+ 

% 

Stewart-Warner 

12% 

12% 

12% 

% 

Westinghouse 

.  29% 

29% 

29% 

Westinghouse  pfd. 

99% 

99% 

99% 

% 

Zenith  Radio 

29 

28% 

28% 

% 

NEW  YORK  CURB 

EXCHANGE 

Hazeltine  Corp. 

.  14% 

14 

14 

% 

Nat.  Union  Radio 

.  23/4 

23/4 

23/4 

% 

OVER 

THE  COUNTER 

Bid 

Asked 

DuMont  Lab  

143/8 

15% 

Stromberg-Carlson 

13% 

15 

ABC  Obtains  Loan 

For  TV  Financing 


'Continued  from  Page  1) 

picture  lot,  which  ABC  acquired  late 
in  1948  and  has  remodeled  exten- 
sively and  converted  for  television 

use. 


Joins  WQAM  Staff 

Kirby  Brooks,  disc  jockey,  has 
joined  the  staff  of  station  WQAM, 
Miami,  and  will  be  heard  Monday 
through  Saturday  from  6:00  a.m.  to 
9: 00  a.m.  on  his  program  "Babbling 
Brooks."  Brooks  got  his  start  in  the 
entertainment  business  as  featured 
vocalist  and  clarinet  player  with  the 
bands  of  Dick  Jurgens,  Lawrence 
Welk,  Hal  Kemp,  and  others.  He 
started  in  radio  in  Dayton,  over 
WHIO. 


HARRY  MAIZLISH,  general  manager  of 
KFWB,  Hollywood,  left  Saturday  for  New  York. 
While  in  the  East,  he  will  attend  the  luncheon 
to  be  given  President  Truman  Nov.  11  by  the 
National  Conference  of  Christians  and  Jews 
at  the  Mayflower  Hotel  in  Washington.  Chair- 
man will  be  John  L.  Sullivan,  former  Secretary 
of  the  Navy. 

WILLIAM  F.  BROOKS,  vice-president  of  NBS 
in  charge  of  news  and  international  relations, 
is  expected  bock  today  from  a  three-week  trip 
to  England  and  France. 

ED  GREIF,  of  Banner  &  Greif,  publicists, 
left  Saturday  for  Hot  Springs,  Ark.,  where  he 
will  address  the  13th  Annual  Post  Graduate 
VD  Clinic.  He  plans  to  stay  over  at  ttte  resort 
for  about  a  week. 

ALVIN  Q  EHRLICH,  vice-president  in  charge 
of  radio  and  television  for  the  Kal,  Ehrlich  & 
Merrick  advertising  agency  of  Washington, 
D.  C,  is  in  New  York  on  a  short  business  trip. 

JOHN  K.  HILLIARD,  chief  engineer  of  Altec 
Lansing  Corp.,  is  in  town  for  the  meeting  of 
the  Audio  Engineering  Society's  board  of  direc- 
tors. 

ROGER  SHAFFER,  general  manager  of  WSPA, 
Spartanburg,  S.  C,  was  welcomed  Friday  at  the 
headquarters  of  CBS,  with  which  the  station 
is  affiliated. 

F.  C.  SOWELL,  general  manager  of  WLAC, 
Nashville,  Tenn.,  in  New  York  late  lost  week 
on  station  and  network  business. 

RICHARD  H.  ROFFMAN,  publicist  and  com- 
mentator on  WEVD,  has  returned  from  Phila- 
delphia and  Wilmington,  w+tere  he  discussed 
his  plan  for  a  students  vs.  experts  program 
on  local  stations. 

JOSEPH  MOSS,  president  of  Moss  Associates, 
advertising  agency,  is  back  from  Washington 
following  completion  of  conferences  at  sev- 
eral Government  departments. 

'Transit'  Case  On  Today; 
Expect  High  Court  Test 


(Continued  from  Page  1) 

time,  the  threat  of  a  test  case  against 
transit  radio  loomed  larger  as  a 
Justice  Department  attorney  claimed 
that  street-car  radios  are  uncon- 
stitutional. The  lawyer.  Franklin  S. 
Pollak,  was  speaking  on  his  own, 
and  had  taken  annual  leave  from 
his  Justice  Department  assignment 
in  order  to  help  in  the  battle  against 
transit  radio.  He  said  both  the  Fifth 
and  Fourteenth  Amendments  of  the 
Constitution  are  violated,  but  ad- 
mitted that  previous  Supreme  Court 
rulings  are  difficult  to  fit  to  the  pres- 
ent situation.  Because  there  is  no 
precedent,  it  was  freely  predicted 
that  a  test  case  will  be  made.  As 
yet,  however,  no  one  has  indicated 
willingness  to  step  forward  and 
bring  suit  if  the  FTJC  decides  to 
okay  transit  radios  here. 

Payment   Scale  Outlined 

Meantime  the  Capital  Transit 
Company  said  it  plans  to  install 
equipment  in  1500  cars  and  buses  if 
permitted.  There  are  presently  212 
installations,  with  the  transit  com- 
pany receiving  a  minimum  payment 
of  $6  per  month  for  each.  The  con- 
tract with  the  station  calls  for  that 
minimum  per  bus.  On  the  basis  of 
gross  advertising  revenues,  the  com- 
pany would  receive  ten  per  cent  of 
the  take  up  to  $100,000,  phis  20  per 
cent  of  everything  between  $100,000 
and  $200,000,  plus  33  per  cent  of 
everything  between  $200,000  and 
$400,000,  plus  35  per  cent  of  every- 
thing between  $400,000  and  $500,000, 


LYMAN  BRYSON,  Columbia  network's  coun- 
selor on  public  affairs,  on  Friday  was  in  Sweet- 
water, Va.,  where  he  delivered  the  Founders 
Day  address  at  Sweetwater  College.  Today's 
he  s  in  Hanover,  N.  H.,  to  discuss  "Freedom  of 
Information"  at  Dartmouth. 

ERNEST  de  la  OSSA,  director  of  personnel 
for  NBC,  is  expected  back  today  from  Dear- 
born, Mich.,  where  he  attended  a  meeting  of 
the  NBC  personnel  group. 

ERIC  SEVAREID,  Columbia  network  analyst, 
will  broadcast  his  newscasts  of  today  and  to- 
morrow from  WCCO,  owned-and-operated  sta- 
tion of  CBS  in  Minneapolis. 

TOM  HARKER,  national  sales  manager  of 
the  Fort  Industry  Co.,  with  offices  in  New 
York,  spent  several  days  lost  week  in  Detroit, 
where  he  conferred  with  Dick  Jones,  managing 
director  of  WJBK  and  WJBK-TV. 

JACK  PERLIS,  radio  and  video  publicist,  is 
back  from  Washington,  D.  C,  where  he  went 
for  yesterday's  premiere  of  Ted  Granik's  NBC 
simulcast  of  "The  American  Forum  of  the 
Air." 

ERNIE  HARWELL,  sportscaster  for  CBS,  on 
Saturday  was  in  Chapel  Hill,  N.  C,  for  the 
game  between  Tennessee  and  the  Tarheels. 

DON  COOPER,  engineer  in  charge  of  NBC- 
in-Washington,  arrived  in  New  York  late  last 
week  on  business. 

MAURICE  C.  DREICER,  commentator  on 
WEVD,  on  Saturday  conferred  with  station 
executives  in  Kansas  City,  Mo.,  and  on  Sunday 
met  with  representatives  of  Premier  Radio 
Enterprises  in  St.  Louis. 

HERMAN  JAFFE,  featured  on  several  video 
programs  showing  reproductions  of  paintings 
and  postage  stamps,  has  returned  from  Miami, 
where  he  attended  the  convention  of  the  Jew- 
ish War  Veterans  and  handled  public  relations 
for  the  organization. 

Sales,  Program  Execs. 
In  Realignment  At  WOR 


(Continued  from  Page  1) 

ager,  has  been  appointed  director  of 
sales  for  WOR  and  WOR- TV,  work- 
ing under  R.  C.  Maddux,  vice-presi- 
dent in  charge  of  sales. 

Succeeding  Mayo  as  WOR  sales 
manager  is  John  P.  Nell,  who  has 
been  with  the  station  since  1938, 
first  in  promotion  and  more  recently 
as  an  account  executive.  Nell  will 
supervise  all  WOR  time  sales. 

Donald  Hamilton,  who  has  been 
WOR's  assistant  program  director, 
has  been  appointed  manager  of  pro- 
gram operations  for  WOR  and 
WOR-TV.  In  this  position  he  will 
assist  Julius  F.  Seebach,  Jr.,  WOR 
vice-president  in  charge  of  program 
operations. 

Robert  Brewster,  formerly  exec- 
utive producer  for  WOR  and  WOR- 
TV,  has  been  appointed  radio  pro- 
grams manager  for  WOR.  In  his 
new  capacity  Brewster  will  concen- 
trate on  the  WOR  schedule,  super- 
vising existing  programs  and  de- 
veloping new  ones.  The  new  radio 
programs  manager  has  been  at  WOR 
since  1948,  when  he  joined  the  sta- 
tion after  12  years  at  J.  Walter 
Thompson  as  radio  producer  and 
account  executive. 

Eugene  Fitts  of  the  program  de- 
partment has  been  appointed  execu- 
tive producer,  while  Robert  A. 
Simon  will  continue  as  program 
development  manager. 

plus  45  per  cent  of  the  take  between 
$500,000  and  $600,000  and  50  per- 
cent of  everything  over  $600,000. 


Bored  to  tears 

Whatever  that  book  is,  it 
doesn't  seem  to  be  making  much 
of  a  hit  with  the  silver  fox.  From 
the  looks  of  that  big  yawn,  he 
seems  bored  to  tears  with  the 
whole  thing. 

We'll  try  not  to  bore  you  in 
this  ad  for  W-I-T-H.  We'll  just 
give  you  a  few  fast  facts: 

W-I-T-H  is  the  BIG  BAR- 
GAIN BUY  in  the  rich  Balti- 
more market.  Why?  Because 
W-I-T-H  delivers  more  regular 
listeners-per-dollar  than  any  other 
station  in  town. 

This  means  that  a  LITTLE 
bit  of  money  goes  a  LONG  way 
on  W-I-T-H.  You  can  get  big 
results  from  small  appropriations 
on  this  station. 

So  don't  put  off  this  important 
move  another  day — call  in  your 
Headley-Reed  man  and  get  him 
to  tell  you  the  whole  W-I-T-H 
story. 


Baltimore  3,  Maryland 


TOM  TINSLCY,  President 
Represented  by  HeadUy-Reed 


Mr. Jamison  stands  out  in  the  crowd... 


In  a  crowded  reception  room,  in  a  crowded  office,  even  in  a 
crowded  elevator. . .our  man  Jamison  is  a  standout. 

He  looks  like  a  young  fellow  on  the  way  up... with  something 
on  his  mind.  When  he  talks,  people  listen. 

The  reason  is  obvious.  Air.  Jamison  always  knows  what 
he's  talking  about ..  .always  delivers.  For  example: 

Last  summer  he  promised  a  big  advertiser  a  certain  set  of 
availabilities  at  a  certain  time.  They  were  hard  to  get, 
but  Mr.  Jamison  guaranteed  the  timing  of  an  important 
test  campaign  by  producing  them  on  schedule. 

Last  spring  he  told  a  station  manager  there  was  no  reason 
why  that  station's  billing  could  not  be  increased  15% 
before  the  end  of  the  year.  Here  it  is  only  October;  and  the 
figure  has  already  been  passed. 

The  reputation  of  Weed  and  Company  is  no  accident.  It's 
reliable,  constructive,  creative  service,  like  this,  that 
built  it.  And  it's  men  like  Mr.  Jamison  who  are  helping  us  do  more 
business  for  all  of  our  clients  than  ever  before. 


Weed 

and  company 


radio  and  television 
station  representatives 


new  y  o  r  k  • 
san    franci  sco 


boston 


•  Chicago 
atlanta  • 


4 


RADIO  DAILY 


Monday,  October  31,  1949 


CHICAGO 


By  HAL  TATE 

JOHN  BALABAN,  head  of  WBKB, 
was  awarded  the  third  annual 
Laurel  Award  by  the  Actor's  Club 
of  Chicago — local  counterpart  of  the 
New  York  "Lamb's  Club — at  the  8th 
Street  Theater  Monday  night.  The 
placque  was  given  Balaban  "in  rec- 
ognition of  his  outstanding  work  as 
a  pioneer  in  television  in  Chicago 
and  his  furthering  of  the  ideal  pres- 
entation of  entertainment." 

Ed  Voynow,  Petry  head  in  Chi- 
cago, breakfasting  in  the  London 
House,  reports  that  the  new  sales 
manager  of  WHAS,  Louisville,  is 
Neil  Cline,  who  is  leaving  his  post 
as  commercial  manager  of  KTBS, 
Shreveport,  La.,  to  accept  the  Louis- 
ville position.  Cline  at  one  time  was 
on  the  sales  staff  of  WHAS. 

NBC  Notes:  Eddie  Cantor,  star  of 
NBC's  "Take  It  Or  Leave  It"  show 
for  Eversharp,  was  in  town  to  ad- 
dress the  National  Safety  Council  at 
the  Stevens  Hotel  Wednesday  night. 
.  .  .  Visiting  here  is  Ernest  de  la 
Ossa,  director  of  the  web's  person- 
nel. .  .  .  Everett  Mitchell  will  ad- 
dress the  annual  farmer-business- 
men's banquet  of  Sioux  City,  S.  D., 
Chamber  of  Commerce  on  Novem- 
ber 22. 

Johnny  Desmond's  weekly  5-min- 
ute  Ronson  show  on  Mutual  has 
been  renewed  again.  Johnny  finally 
found  an  apartment  on  North  State 
Parkway  near  the  Ambassador  East 
Hotel. 

One  way  to  succeed  at  WGN  is  to 
be  a  publicity  man.  Manager  Frank 
Schreiber  held  that  post.  And  now 
Bruce  Dennis,  publicity  director  be- 
fore he  became  a  Naval  officer  dur- 
ing the  war,  has  been  appointed 
program  director  in  addition  to  his 
present  duties  as  Frank's  assistant. 
Present  publicity  director  is  Jim 
Hanlan.  What's  his  next  post  at 
WGN?  Dennis  succeeds  Walter  J. 
Preston,  who  has  resigned  to  enter 
the  management  end  of  the  business. 
Anyone  know  of  a  good  station  for 
Walter?  He's  interested  in  buying 
one. 

Paul  Brines,  Schreiber's  assistant, 
is  still  on  leave  of  absence  down- 
state.  His  father  is  still  on  the  ailing 
list. 

Claude  Kirschner's  co  -  op  TV 
show  on  WNBQ  called  "Hi,  Ladies," 
which  originates  at  the  Home  Arts 
Guild,  going  over  so  well  that  it  may 
expand  to  a  five-time  weekly  deal. 
It's  now  televised  from  3:45  to  4:15 
p.m.  Mondays  and  Thursdays. 

Local  TV  executives  anxiously 
awaiting  the  next  BMB  Report 
which  is  reported  to  contain  televi- 
sion surveys  in  addition  to  the  radio 
research  statistics. 

Out  of  town  guests  at  the  Chicago 
Radio  Management  Club  luncheon 
held  at  the  Tavern  Club  Wednesday 
included:  Don  Davis,  WHB  prexy; 
Bill  Pirie,  Jr.,  director  of  national 
sales  for  WFBR,  Baltimore;  and 
Ralph  Weil,  manager  of  WOV,  New 
York. 


Mainly  About  Manhattan.  .  . 

•  •  •  WEEK-END  CUFF  NOTES:  Station  reps  are  reported  annoyed 
at  the  references  Maurice  Mitchell,  director  of  Broadcast  Advertising 
Bureau,  makes  about  them  in  his  radio  sales  pitch  at  the  NAB  district 
meetings  Mitchell,  who  makes  a  forceful  presentation  of  radio's  short- 
comings in  getting  their  share  of  the  advertising  dollar,  gives  the  station 
reps  a  light  brush-off.  The  future  of  Broadcast  Measurement  Bureau 
will  be  one  of  the  problems  the  NAB  board  will  have  to  cope  with 
at  its  Nov.  15th  meeting.  Staff  of  BMB  in  New  York  is  reported  to  be  on 
notice  with  the  suggestion  they  find  new  jobs  by  Jan.  1st.  .  .  .  Rumors 
that  ABC  is  interested  in  acquiring  the  Mutual  web  are  treated  lightly 
by  execs  oi  both  networks.  .  .  .  "The  Fat  Man"  may  head  for  the  coast 
and  wind  up  on  video  as  well  .  .  .  Alan  Young  to  get  the  kinescope 
treatment.  Colgate's  interested.  .  .  .  Lanny  Ross  returns  to  the  air  on 
Mutual  today  at  12:15-12:30  p.m.  Hs  first  airing  will  be  from  Detroit 
where  he's  making  personal  appearances.  .  .  .  Paul  Denis  has  an 
a.ticle  in  the  Nov.  Pageant  tagged  "Does  TV  Make  You  Gag?"  Inci- 
dentally, his  B'way  column  goes  into  24  semi-weeklies  of  the  Chicago 
North  Side  Newspapers  Chain  on  Nov  15th.  .  .  .  Emilio  Azcarraga  of 
Mexico  City  and  John  Royal  of  NBC  seen  watching  the  fights  at  Madison 
Square  Garden  Friday  night. 

ft'  \  jx ,  '  ft  ft 

•  •  •  Martin  Gosch,  the  "Tonight  on  B'way"  TV  producer, 
has  good  reason  for  his  broad  smile  these  days.  The  just-released 
Bernays  report  on  the  theater  tagged  Gosch's  telestanza,  which 
brings  actual  scenes  from  the  B'way  shows  into  your  parlor,  as 
one  of  the  best  remedies  for  the  box-office  slump  around  Shubert 
Alley.  Result  is  that  many  legit  producers  who  originally  hesitated 
at  permitting  him  to  telecast  highlights  from  their  plays  are  now 
co-operating  fully. 

ft        ft        ft  ft 

•  •  •  just  about  a  year  ago  Kathi  Norris  brought  her  "Television 
Shopper"  stanza  to  WABD-DuMont  as  a  half-hour  sustainer.  Practically 
everybody  (with  the  exception  of  her  producer-husband,  Wilbur  Stark, 
natch)  were  skeptical  as  to  how  a  daytime  video  show  would  latch 
on  to  the  busy  house-wives  at  that  hour.  But  the  series  did  click  and  big, 
as  a  look  at  the  record  books  will  show  you.  The  program  was  increased 
to  a  daily  hour  recently  and  now,  on  her  first  ann'y,  Kathi  Norris' 
"Television  Shopper"  is  the  only  daytime  participating  TV  series  com- 
pletely sold  out — not  to  mention  a  waiting  list  of  five  or  so  sponsors. 

ft         ft         ft  ft 

•  •  •  OUR  HAT'S  OFF  DEP'T:  Milton  Douglas'  talented 
production  job  for  Stanton  B.  Fisher,  Inc.,  on  the  Jack  Carter  Sat. 
nite  TV  series,  "Cavalcade  of  Stars."  .  .  .  Bob  Poole's  lively  Mutual 
series,  "Poole's  Paradise,"  produced  by  Larry  Dorn.  .  .  .  Maria 
Neglia's  sensational  violin  at  the  Persian  Room.  .  .  .  The  show- 
stopping  of  crooner  Ralph  Young  in  the  Strand's  "Make  Mine 
Manhattan"  revue.  .  .  .  Ted  Steele's  Columbia  platter  of  "Down 
the  Old  Green  River."  .  .  .  Peter  Donald's  first  kiddie  record  al- 
bum, "Chummy,"  out  this  week. 

ft        ft        ft  ft 

•  •  •  SMALL  TALK:  After  12  years  of  radio  writing,  Irv  Tunick 
has  been  invited  to  appear  on  CBS'  "You  and  Hobbies'  to  talk  about 
his  pet  hobby — stamp  collecting.  .  .  .  Elliott  Lewis,  top  radio  actor,  will 
produce  and  direct  "Broadway's  My  Beat"  starting  on  CBS  Nov.  5th. 
.  .  .  Ted  Green  at  the  Beth  El  hosp.  in  Bklyn  for  minor  surgery.  .  .  . 
The  success  of  ventriloquists  on  radio  and  TV  simply  proves  that  a 
wood  to  the  wise  is  sufficient,  points  out  songstress  Valaida  Snow. 
.  .  .  Morey  Amsterdam  had  a  sandwich  named  after  him  at  Arnold 
Reuben's.  A  ham  sandwich,  natch. 


AGENCIES 


GEORGE  L.  MILLER,  (Aesop 
Glim),  vice-president,  R.  T. 
O'Connell  Company,  will  speak  be- 
fore the  Advertising  and  Selling 
Course,  conducted  by  the  Advertis- 
ing Club  of  New  York  today,  Octo- 
ber 31st.  His  subject  will  be  "Funda- 
mental Appeals  and  Principles  in 
Copy  Writing.'  The  meeting  will  be 
held  at  the  Engineering  Societies 
Building,  29  West  39th  Street  at  6: 15 
p.m. 


THE  ANAHIST  COMPANY  has 
engaged  Foote,  Cone  &  Belding  as 
its  advertising  agency.  National 
magazines,  newspapers  and  radio 
will  be  used  for  the  nationwide  pro- 
motion of  the  first  anti-histamine  for 
treatment  of  colds  and  hay  fever  to 
be  made  available  to  the  public 
without  a  prescription.  The  new 
product  will  be  called  Anahist. 


MILLER  ADVERTISING  AGEN- 
CY, INC.  has  been  appointed  by  the 
Renault  selling  branch  to  handle  all 
promotion  and  public  relations  for 
the  Renault  automobile  in  North 
America. 


ALLEN  DUCOVNY  has  joined  the 
radio  production  staff  of  Kenyon  & 
E^khardt,  Inc.  He  was  formerly  with 
Robert  Maxwell  Associates  and 
Superman,  Inc. 


ROBERT  W.  BUCKLEY  has  re- 
signed as  business  manager  of  Ben- 
ton &  Bowles'  radio  and  television 
department,  effective  Nov.  15,  to  join 
the  Ludlow  Typograph  Co.,  Chicago. 


THE  NAT  M.  KOLKER  ADVER- 
TISING AGENCY,  Philadelphia,  has 
been  appointed  by  Pride,  Inc.,  mak- 
ers of  dog  and  cat  food. 


DONALD  SCANDLIN  has  joined 
Ted  Bates  &  Co.  as  media  buyer.  He 
was  formerly  with  Owen  &  Chappell, 
&  BBD&O. 


FRANK  KIERNAN  &  CO.  has 
moved  to  92  Liberty  St.,  New  York. 


TRACY,  KENT  &  CO.,  INC.  has 
been  named  by  Excelsior  Quick 
Frozen  Meat  Products  for  its  quick- 
frozen  steaks.  Television  will  be 
used. 


CARL  REIMERS  CO.,  INC.  has 
resigned  the  Firth  Carpet  account. 


HICKEY-MURPHY-ST.  GEORGE, 
INC.,  New  York,  has  moved  to 
larger  quarters  at  216  E.  45th  St. 

KASTOR,  FARRELL,  CHESLEY 
&  CLIFFORD,  INC.  has  been  named 
by  the  Marlboro  Shirt  Co.,  Balti- 
more. 


LENHART  ADVERTISING,  York, 
Pa.,  has  been  named  by  Herb's  Key- 
stone Brewery  for  New  York 
Pilsener  Beer. 


EILEEN  NOLAN,  formerly  with 
Grey  Advertising,  has  joined  Robert 
W.  Orr  &  Associates. 


Monday,  October  31,  1949 


RADIO  DAILY 


5 


intwccr  IN 

UN  Day  Saluted 


By  AL  JAEGGIN 


T3E  corner  stone  laying  ceremon- 
ies of  the  new  United  Nations 
quarters  in  New  York  City  in  which 
President  Truman  and  high  ranking 
U.  S.  and  world  dignataries  partici- 
pated was  given  wide  coverage  by 
both  radio  and  television.  It  was 
estimated  that  an  audience  of  50,000,- 
000  people  throughout  the  world 
heard  the  broadcast.  The  program 
was  aired  by  2,000  stations  in  the 
United  States  and  staff  members  of 
the  U.  N.  radio  division  described 
the  ceremonies  in  26  languages  for 
broadcast  via  shortwave  around  the 
world.  .  .  .  Skytop  Lodge  at  Skytop, 
Pa.  was  the  scene  last  week  of  a 
two-day  session  for  over  100  broad- 
casters from  the  Pennsylvania,  Del- 
aware and  Maryland  areas  to  attend 
the  Third  District  NAB  meet,  called 
by  George  D.  Coleman,  general  man- 
ager of  WGBI,  Scranton,  district 
chairman.  The  sessions  differed 
somewhat  from  previous  NAB  dis- 
trict meetings  in  that  they  did  not 
adhere  strictly  to  the  "off  the  record" 
procedure  advised  by  NAB  execu- 
tives in  Washington.  A  survey  of 
members  attending  the  meetings  in- 
dicated that  commercial  sales  this 
year  were  holding  up  well  and  in 
many  instances  running  higher  than 
last  year.  .  .  .  The  final  session  of  the 
NAB  Third  District  meeting  at  Sky- 
top brought  forth  criticism  from 
many  of  the  NAB  members  with  re- 
gard to  an  increasing  demand  for 
free  air  time  for  non-political  broad- 
casts by  Senators  and  Representa- 
tives in  Washington.  The  consensus 
of  opinion  seemed  to  be  that  the  re- 
quests for  such  free  time  comes  un- 
der the  classification  of  commercial 
time  and  should  be  paid  for  at  pre- 
vailing station  commercial  rates. 
According  to  reports,  the  trend  does 
not  only  apply  to  political  parties, 
but  to  servicemen's  organizations, 
labor  organizations  and  others,  who 
seek  free  time  under  the  guise  of 
public  service  programming.  .  .  . 
President  Harry  S.  Truman  and 
Charles  E.  Wilson,  president  of  the 
General  Electric  Company  broad- 
cast addresses  over  the  major  net- 
works yesterday,  launching  the  "Re- 
ligion in  American  Life"  Campaign. 
The  program  originated  with  CBS 
studios  in  New  York,  with  the  ex- 
ception of  the  President's  speech, 
which  was  heard  direct  from  Wash- 
ington. .  .  .  The  Dolcin  Corporation 
completed  one  of  the  largest  con- 
tracts ever  signed  in  New  England 
for  radio  with  the  Yankee  Network 
for  twelve  quarter-hours  a  week, 
the  program  being  aired  for  the  first 
time  yesterday.  The  52-week  pro- 
gram on  WNAC  and  the  complete 
Yankee  net  included  six  different 
programs  for  morning,  afternoon 
and  evening  listening.  .  .  .  Joseph  H. 
McConnell,  new  president  of  NBC, 
met  the  press  during  the  week  at  a 
luncheon  held  in  the  Flamingo  Room 
of  the  Waldorf-Astoria.  Invites  to 


Gov't  Witness  Bolsters  BMB 
As  Income-Tax  Suit  Opens 


(Continued  from  Page  1) 


under  subpoena.  H  i  s  testimony, 
which  ended  the  long  courtroom 
session,  was  more  damaging  to  the 
government's  case  than  otherwise. 
After  oral  testimony  for  both  sides 
concluded  on  Friday,  each  was  given 
45  days  to  submit  briefs. 

One  of  the  main  points  of  the  gov- 
ernment's case,  as  stated  by  the  spe- 
cial attorney  of  the  Internal  Reve- 
nue Bureau,  Sheldon  V.  Ekman,  is 
an  allegation  that  BMB  was  formed 
to  carry  out  functions  now  perform- 
ed by  private  groups  operating  for 
profit,  and  that  the  Bureau  is  per- 
forming functions  ordinarilly  done 
for  profit. 

Crux  of  BMB's  defense,  as  stated 
by  its  attorney,  Lawrence  F.  Casey, 
is  that  the  Bureau  was  organized  not 
for  profit  "but  to  improve  business 
conditions  in  broadcasting  and  ad- 
vertising." Thus,  according  to  Casey, 
BMB  has  had  "neither  net  income 
nor  gross  income." 

All  BMB  Testimony  Similar 

The  testimony  of  Ryan,  Gamble, 
Allen,  Miller,  and  Feltis,  as  brought 
forth  in  direct  examination  and 
cross  -  examination,  followed  this 
general  line.  Ryan,  testifying  first, 
said  that  the  original  subscriber 
contracts  drawn  up  by  the  Bureau 
for  Study  No.  1  provided  for  an 
"adjustment"  if  the  study  cost  more 
or  less  than  anticipated.  Enlarging 
on  this,  he  said  it  was  understood 
that  a  refund  would  be  made  to  sub- 
scribers if  a  cash  surplus  remained 
after  completion  of  the  study,  and 
that  an  additional  charge  of  up  to 
25  per  cent  would  be  levied  if  it 
cost  more  than  anticipated. 

The  government  attorney's  objec- 
tion to  that  interpretation  of  "ad- 
justment," which  he  raised  at  inter- 
vals during  the  hearing,  was  over- 
ruled by  the  presiding  judge,  Samuel 
B.  Hill.  Ryan  denied  the  govern- 
ment's suggestion  that  BMB  was  do- 
ing business  in  competition  with 
private  groups  such  as  the  Hooper 
and  Nielsen  firms — a  denial  that  was 
echoed  by  the  other  BMB  witnesses 
in  turn,  and  finally  by  Hooper  him- 
self. 

In  tracing  the  origins  of  BMB, 
Ryan  described  the  "chaotic"  condi- 
tions in  radio  before  the  Bureau's 
formation,  which  conditions  he  at- 
tributed to  the  wide  conflict  in  sta- 
tion coverage  claims  and  measure- 
ment methods.  This  point  was  simi- 


larly stressed  by  the  other  defense 
witnesses. 

Joseph  Allen ,  the  Bristol-Myers 
executive  who  is  the  ANA  represen- 
tative in  BMB,  declared  that  the 
Bureau  was  set  up  with  the  purpose 
of  providing  industry-wide  benefits, 
and  not  for  the  interests  of  any  spe- 
cial group  or  segment  of  the  three 
industry  associations  which  created 
BMB— the  NAB,  ANA,  and  AAAA. 
Asked  to  explain  his  interest  as  an 
advertiser  in  broadcasting,  he  said: 
"Advertisers  are  interested  in  all 
forms  of  media.  .  .  .  No  other  medi- 
um covers  an  audience  as  well  as 
radio  ...  a  peculiarly  powerful 
medium." 

Judge  Miller  Heard 

Fred  Gamble,  the  4-A  president, 
testifying  next,  made  substantially 
the  same  points,  from  the  standpoint 
of  the  agency  rather  than  the  adver- 
tiser. Judge  Miller,  following 
Gamble  to  the  stand,  presented  the 
broadcasters'  viewpoint  as  to  BMB's 
functions  and  worth,  and  denied  a 
series  of  questions  by  the  govern- 
ment attorney  seeking  to  show  that 
BMB  was  operated  from  profit  mo- 
tives and  to  serve  certain  segments 
rather  than  the  industry  as  a  whole. 

Hugh  Feltis,  who  was  BMB's  first 
president,  traced  for  the  court  the 
steps  leading  up  to  the  Bureau's 
birth,  from  the  time  in  1944  when  he, 
as  chairman  of  an  NAB  research 
committee,  presided  over  a  meeting 
which  explored  the  problem  of  find- 
ing a  uniform  yardstick  for  station 
coverage  membership. 

"Customer,"  Says  Hooper 

Final  witness  of  the  day  was  C.  E. 
Hooper,  called  by  the  government 
attorney.  Asked  by  the  latter,  "Do 
you  consider  BMB  a  competitor?", 
Hooper  replied:  "Actually,  if  you 
looked  in  our  books,  you'd  find  they 
are  a  customer."  Conversely,  he 
said,  "BMB  measurements  have 
been  used  as  a  source  by  us."  The 
general  effect  of  his  testimony  was 
to  refute  suggestions  by  the  govern- 
ment attorney  that  Hooper  and  BMB 
measure  the  same  things,  or  that 
their  measurements  are  roughly 
comparable.  Asked  in  conclusion  by 
the  Internal  Revenue  Bureau's  at- 
torney if  he  had  any  idea  that  BMB 
might  constitute  competition  for  him 
in  the  future,  Hooper  replied:  "It's 
nothing  I'm  lying  awake  at  night 
worrying  about." 


new  Business 


WGN-TV,  Chicago:  Ford  Dealers 
of  Chicago  will  sponsor  "Big  Ten" 
football  for  a  half-hour  on  Fridays, 
7:30  to  8  p.m.,  with  Wilfred  Smith 
predicting  the  next  week's  gridiron 
scores.  The  contract  began  Sept.  23. 
and  continues  for  10  weeks.  J.  Wal- 
ter Thompson  Co.  is  the  agency. 
Burke  Motor  Sales  Company,  Chi- 
cago, sponsoring  the  musical  show, 
"Sunday  Night  Date,"  on  Sundays 
from  6:45  to  7  p.m.,  on  WGN-TV  for 
13  weeks.  It  began  Sept.  25.  Con- 
tinental Clothing  Company  is  spon- 
soring "'Continental's  Date  Night," 
on  WGN-TV,  for  52  weeks,  from 
Sept.  28.  Jones-Frankel,  Chicago,  is 
the  agency. 


WGN,  Chicago:  William  Wise 
Company,  New  York,  will  sponsor 
"Get  More  Out  of  Life"  Monday 
thru  Friday  10: 15  to  10:30  a.  m.  and 
Sunday  10:45  to  11:00  p.  m.  for 
13  weeks,  beginning  this  week. 
Thwing  and  Altman,  Inc.,  New 
York,  is  the  agency. 

The  Chicago  Tribune  has  renewed 
"Interesting  Facts,"  on  Sundays 
from  10:15  to  10:30  a.  m.  beginning 
immediately  for  52  weeks.  George 
H.  Hartman  Company,  Chicago, 
handles  the  account. 


meet  McConnell  brought  out  the  key 
men  of  the  wire  services,  trade  and 
daily  papers.  .  .  .  Despite  the  FCC's 
refusal  to  permit  WNYC,  New  York, 
to  remain  on  the  air  beyond  its 
present  sign-off  time  of  10  p.m.,  on 
election  eve,  November  8,  the  sta- 
tion's director,  Seymour  Siegel  an- 
nounced plans  whereby  the  station 
will  make  its  most  extensive  cover- 
age in  its  25-year  history  for  the 
gathering  of  election  night  returns. 
Siegel  said  that  the  station  would 
make  its  unique  coverage  facilities 
at  City  Hall  available  to  other  local 


stations  as  a  public  service.  .  .  . 
NBC's  director  of  research.  Hugh  M. 
Beville,  Jr.,  told  the  8th  annual 
luncheon  meeting  of  the  Pulse,  Inc., 
held  at  the  Hotel  Biltmore  in  New 
York  that  the  industry  can  no  longer 
afford  to  ignore  the  out-of-home  ra- 
dio audience,  because  it  is  "substan- 
tially greater  than  generally  sur- 
mised" and  because  overall  radio 
listening  both  in  and  out  of  home, 
"will  come  back  into  its  own  side  by 
side  with  television  viewing"  as  the 
novelty  of  the  newest  medium  wears 
off.  .  .  , 


WQXR,  New  York:  Vim  Electric 
Co.,  operating  21  appliance  stores  in 
the  metropolitan  area,  will  sponsor 
Pru  Devon's  "Nights  in  Latin  Amer- 
ica," Monday  and  Friday,  10:05- 
10:30  p.m.,  starting  Oct.  24.  The  52- 
week  contract  was  placed  through 
Sternfield-Godley,  Inc.  Gambarelli 
and  Davitto  has  renewed  for  the 
12th  consecutive  year  of  its  contract 
for  "Music  to  Remember,"  a  pro- 
gram of  recorded  light  concert 
melodies.  The  one-year  contract,  ef- 
fective Oct.  26,  covers  the  6:05-6:28 
p.m.  period,  Monday,  Wednesday, 
and  Friday.  Platt-Forbes,  Inc.  is  the 
agency. 

Electric  Co.  Sponsoring 
New  ET  Series  In  Canada 


Montreal — A  new  radio  program, 
sponsored  by  Northern  Electric 
Company.  Ltd.,  Montreal,  and  pro- 
duced with  a  view  to  "reaching"  the 
Canadian  housewife,  will  be  given 
its  official  premiere  in  Vancouver, 
B.  C,  early  next  month,  it  was  an- 
nounced here  by  E.  H.  Woodley,  ad- 
vertising manager  of  the  company. 
The  program,  named  "The  North- 
ernaires"  will  be  broadcast  v  i  a 
transcription,  three  times  weekly 
and  will  be  of  15  minutes  duration. 
It  is  planned  to  stage  the  shows  dur- 
ing the  morning. 


Will  Represent  WSKB 

The  Friedenburg  Agency  has  just 
been  appointed  national  representa- 
tive for  radio  station  WSKB,  Mc- 
Comb,  Miss.,  a  5,000-watt  station 
with  studios  in  New  Orleans  and 
Jackson,  Miss.  It  is  one  of  the  oldest 
stations  in  the  state,  a  station  that 
started  with  100  watts  and  is  now 
up  to  5.000  watts. 


6 


RADIO  DAILY 


Monday.  October  31.  1949 


PICTURE  OF  THE  WEEK 


T.  F.  Flanagan,  managing  director  of  the  National  Assn.  of  Radio 
Station  Representatives;  Richard  C.  Grahl,  radio  time  buyer  of  Will- 
iam Esty  Co.;  and  Lewis  H.  Avery,  president  of  Avery-Knodel,  Inc. 
are  showing  their  satisfaction  with  the  new  NARSR  publication, 
"Spot  Radio  Estimator,"  a  68-page  contribution  to  agencies  and  spon- 
sors giving  comparative  time  rates  for  1,874  stations  in  1,160  places 
throughout  the  country. 


'Spot' Market  Data 
In  NARSR  Release 

(Continued  from  Page  1) 

a  breakdown  of  rates  in  four  time 
units:  30  minutes,  15  minutes,  one 
minute  and  station  break.  Special 
formulas  are  provided  for  estimating 
"with  reasonable  accuracy"  other 
classifications,  such  as  night-time 
rates,  early  morning  rates,  late  even- 
ing rates;  time  units  of  one  hour, 
10  minutes  and  five  minutes;  and 
frequency  discounts  from  13  times 
to  260  times. 

In  announcing  the  release  of  the 
publication,  NARSR  managing  di- 
rector T.  F.  Flanagan  told  Radio 
Daily  that  "this  is  the  first  time 
that  a  complete  and  authoritative 
set  of  tables  has  been  made  avail- 
able to  advertising  agencies  and 
advertisers  by  which  they  can  tell 
at  a  glance  what  it  will  cost  them 
to  buy  time  on  stations  in  various 
classifications  throughout  the  coun- 
try. '  x'his  is  a  service,"  he  explained, 
that  agencies  and  advertisers  have 
wanted  for  a  long  time.  It  will  be 
of  inestimable  value,  particularly 
to  time  buyers." 

Markets  Are  Listed 

The  Estimator  has  three  principal 
tables:  a  division  by  geographical 
groups,  a  division  by  metropolitan 
markets,  and  tables  giving  Spot 
rates  in  1160  places  in  the  United 
States  in  which  there  are  one  or 
more  radio  stations.  Each  table 
shows  the  rate  for  the  highest  cost 
station,  the  average  rate  for  affili- 
ated stations,  and  the  average  rate 
for  non-network  stations. 

From  this  book,  you  can  tell  how 
much  it  will  cost  to  buy  any  time 
unit  in  any  day-time  or  night-time 
classification,  in  the  35  metropolitan 
markets  of  500,000  population  and 
more,  or  in  the  70  markets  in  the 
250,000  to  500,000  list,  or  the  150 
markets  of  over  100,000  in  popula- 
tion, or  in  a  total  number  of  1005 
markets,  two-thirds  of  them  being 
in  places  with  less  than  25,000  pop- 
ulation. 

Examples  Cited 

The  figures  show,  for  example 
that  you  can  buy  15-minutes,  day- 
time, at  the  one-time  rate  in  150 
markets  of  100,000  and  over  for 
$7,979,  subject  to  frequency  dis- 
counts. That  is  the  price  of  the  high- 
est cost  station  in  each  of  those 
markets,  but  the  average  rate  for 
the  network  affiliated  stations  would 
be  $5,931,  and  the  average  cost  for 
non-network  stations,  $3,010. 

Each  of  the  178  metropolitan  mar- 
kets is  listed,  together  with  the 
number  of  network  affiliates,  and 
non-network  stations  in  each,  the 
population,  and  the  cost  for  various 
time  units  and  various  types  of  sta- 
tions. 

There  are  35  markets  in  the 
United  States  of  500,000  population 
and  over.  A  30-minute  program  on 
the  highest  cost  station  in  each  of 
those  35  markets,  subject  to  fre- 
quency discounts,  will  cost  $5,200; 
a  one-minute  announcement — $1,363; 
a  station  break — $1,156. 

Texas  has  the  largest  number  of 


network  affiliated  stations,  77,  with 
Pennsylvania  taking  second  place  in 
the  list,  New  York  third  and  Cali- 
fornia fourth. 

Texas  also  has  the  largest  number 
of  non-network  stations,  81,  with 
California  second  with  74,  and  New 
York  third  with  46. 

The  formulas  indicate  that  night- 
time rates  are  72  per  cent  higher 
than  day-time  rates. 

The  total  number  of  rates  quoted 
is  13,980. 

Punch-Cards  Used 

The  tabulation  of  rates  was  done 
by  machine  from  punch  cards  pre- 
pared by  Statistical  Tabulating  Com- 
pany, using  rates  published  by 
Standard  Rate  &  Data  Service,  Inc. 
The  rates  for  1,874  stations  were 
tabulated  on  7,208  cards,  with  an 
estimated  number  of  holes  punched 
or  data  recorded  of  423,320.  The  to- 
tal number  of  computations  made 
is  roughly  75,000. 

The  book  also  includes  two  pages 
of  high-spot  "advantages"  of  spot 
radio  as  an  advertising  medium, 
with  examples  of  its  use  and  success 
in  several  industries. 


Headley  To  Address 

Ohio  Broadcasters 

Frank  M.  Headley,  president  of 
Headley-Reed  Co.,  station  reps.,  and 
president  of  NARSR  will  address 
the  luncheon  session  of  the  Ohio 
Association  of  Broadcasters  at 
Cleveland,  Nov.  10,  on  the  general 
subject  of  the  spot  radio  sales  prob- 
lem. 


Producer  Returns 

Marilyn  Gusten  has  resumed  her 
duties  as  producer  of  "Betty  Clark 
Sings,"  Sunday  at  3: 15  p.m.,  on  ABC, 
after  an  absence  of  several  months, 
during  which  Bob  Smith  filled  in. 
P.  J.  Ritter  Co.,  sponsors  the  show, 
through  the  Clements  Co. 


Hanna  Quits  CBS  For  NAM 

Newsman  Ted  Hanna  will  leave 
the  CBS  news  staff,  Oct.  31,  to  join 
the  National  Association  of  Manu- 
facturers, where  he  will  write  and 
broadcast  a  weekly  15-tminute  pro- 
gram. 


Video-Set  Production 
Broke  Record  In  Sept. 

(Continued  from  Page  1) 

set  sales.  RMA  said  production  con- 
tinues to  be  below  demand. 

Total  production  for  the  month 
was  224,532  sets,  bringing  the  1949 
total  to  1,402,840  sets.  It  is  estimated 
that  total  production  for  the  indus- 
try— including  manufacturers  not  in 
RMA— totalled  about  265,000  sets. 
RMA  members  turned  out  only 
185,706  during  the  five-week  period 
surveyed  in  August. 

A  total  post-war  output  of  2,750,- 
000  TV  receivers  is  estimated  as  of 
one  month  ago,  with  the  figure  prob- 
ably close  to  3,000,000  today. 

FM  and  FM-AM  receiver  produc- 
tion went  from  64,179  in  August  to 
70,936  last  month,  for  a  1949  total  of 
583,339.  In  addition,  43,436  TV  re- 
ceivers had  continuous  tuning  to 
bring  in  the  FM  band. 

Production  of  AM-only  sets  fell  to 
461,532,  from  559,532  a  month  earlier. 


Commission  Won't  Act 
On  Charges  By  Atheist 

(Continued  from  Page  1) 

sion  said  in  a  letter  to  Scott  that 
there  was  no  indication  "any  pro- 
gram broadcast  by  the  named  sta- 
tions was  directed  against  you  per- 
sonally or  against  the  petition  which 
you  espoused." 

No  situation  was  presented,  the 
Commission  said,  "in  which  the  sta- 
tion has  denied  an  opportunity  to 
afford  equal  time  for  the  presenta- 
tion of  a  controversial  issue  of  pub- 
lic importance.  There  is  no  obliga- 
tion on  the  part  of  a  station  licen- 
see to  grant  the  request  of  any  and 
all  persons  for  time  to  state  their 
views  on  matter  in  which  they  may 
be  interested." 

It  was  Scott's  earlier  protest  which 
led  to  the  controversial  1945  decision 
regarding  attacks  on  atheism. 


WQXR  Music  Series 

WQXR,  New  York,  will  again 
broadcast  the  "Twilight  Concerts" 
series  from  Carnegie  Hall  this  sea- 
son on  Sunday  afternoons,  5:30-6. 


WANT  TO  BOOST 
YOUR  HOOPER? 

Reach  by  mail  a  new 
complete  list  of 

TELEVISION 
OWNERS 

in  all  important  TV  markets. 

$18.75   per   M   names,   addressed  on 
your  envelopes 

DUNHILL 

INTERNATIONAL  LIST  CO. 
S6S  Fifth  Avenue,  N.  Y.,  PLoia  3-0833 


Section  of  RADIO  DAILY,  Monday.  October  31.  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


FREEZE  TO  REMAIN  UNTIL  SPRING 


TELE  TOPICS 


"THE  CLOCK,"  NBC  series  recently  sold 
'  to  Lever  Brothers,  is  an  ultra-smooth 
production  that  too  often  is  superior  to  the 
dramatic  quality  of  the  stories  it  presents. 
Last  week,  for  example,  was  about  a  basi- 
cally good  but  not  overly  bright  boxer  with 
an  overpowering  yen  for  the  female  of  the 
species.  He  is  led  astray  by  a  beautiful, 
greedy  and  libidinous  Park  Ave.  matron 
who  kills  her  husband  and  frames  the 
fighter's  manager  for  the  foul  deed.  The 
fighter,  conscience-ridden  and  out  of  con- 
dition, is  knocked  for  a  loop  in  his  bid 
for  the  title.  He  returns  to  the  girl's  apart- 
ment in  time  to  make  a  clean  breast  of  the 
murder  to  a  waiting  detective  and  save 
his  manager  from  the  chair.  .  .  .  Bill  Thun- 
hurst  and  Bob  Morgan  turned  in  effective 
performances  as  the  pug  and  his  manager, 
while  Brook  Byron  was  properly  attractive 
as  the  femme  fatale.  Films  of  training 
scenes  and  a  fight,  made  by  Ted  Estabrook, 
were  truly  exciting  and  neatly  integrated 
in  the  script.  Direction  by  Laurence 
Schwab,  Jr.,  pointed  up  the  action  neatly 
and  used  the  Zoomar  lens  to  great  dra- 
matic effect.  Ernest  Walling  produces  the 
series  and  Larry  Semon  is  the  voice  of  the 
clock.  Adaptation  for  "The  Fighter"  was 
by  Bob  Wald. 

• 

ONE  OF  THE  LARGEST  WEBS  ever  as- 
sembled has  been  signed  by  Ford 
Dealers  of  America  for  the  Kay  Kyser 
show  which  bows  on  NBC  Dec.  1  in  the 
Thursday,  9-10  spot  vacated  last  week  by 
Buick's  Olsen  &  Johnson  show.  Total  of 
48  stations  will  carry  Kyser's  musical  quiz 
which  will  be  produced  and  directed  by 
Earl  Eby.  J.  Walter  Thompson  is  the 
agency.  .  .  .  CBS  will  drop  "Sports  Spe- 
cial" after  the  Nov.  4  airer  and  replace 
it  with  the  Kirby  Stone  quintet,  Tuesday, 
Wednesday  and  Friday,  7-7:15  p.m.,  be- 
ginning Nov.  8.  .  .  .  Screen  Actors  Guild 
board  of  directors  will  report  on  the  TV 
Authority  negotiations  at  the  SAG's  annual 
membership  meeting  in  H'wood  Nov.  13. 
Announcement  of  the  meeting  said  TVA 
"would  conflict  with  and  challenge  SAG 
in  the  field  of  motion  pictures." 


^/ORLD  VIDEO'S  "Actors  Studio,"  hit 
"™  last  week  by  the  ABC  economy  axe, 
moves  to  CBS  beginning  tomorrow  nite  in 
the  spot  vacated  by  "We  The  People," 
Tuesday,  9-9:30  p.m.  .  .  .  Two  residents 
of  Manhattan's  Stuyvesant  Town  housing 
development  are  helping  to  pay  off  their 
church's  debts  by  collecting  a  dollar  from 
each  couple  visiting  their  apartment  to 
watch  Saturday  afternoon  football  games. 
.  .  .  WNYC's  TV  film  unit,  headed  by  Cliff 
Evans,  has  completed  its  documentary  film 
on  housing.  The  40-minute  reel,  titled 
'"For  The  Living,"  is  narrated  by  Fredric 
March. 


Ford  To  Sponsor 
UN  Sessions  On  CBS 


(Continued  from  Page  1) 

prexy  Frank  Stanton  and  the  con- 
tract was  signed  through  Kenyon 
&  Eckhardt. 

The  daily  pickups  are  planned — 
from  li  a.m.  to  1  p.m.  and  from  3 
to  4  p.m.  TV  recordings  of  the  pro- 
grams are  to  be  made  available  to 
other  member  states  of  the  UN 
throughout  the  world. 

Statement  By  Gen.  Romulo 

In  announcing  the  series,  Gen. 
Romulo  said,  "The  Pord  Motor  Co., 
has  undertaken  to  assume  the  en- 
tire cost  of  presenting  these  pro- 
grams. This  sponsorship  includes  a 
stipulation  by  the  company  itself 
that  these  programs  are  to  be  pre- 
sented as  a  matter  of  public  service 
and  not  as  a  method  of  product  ad- 
vertising. We  are  appreciative  of 
the  spirit  that  has  made  these  ar- 
rangements possible.  These  daily 
programs  are  quite  frankly  to  be 
considered  experimental." 

Stanton  said,  "The  sponsored  tele- 
vision broadcasts  present  a  great 
and  exciting  challenge  and  consti- 
tute a  landmark  in  television's 
growth  in  the  field  of  public  affairs." 


New  Film  Series 

Ted  Mack  is  planning  to  produce 
a  series  of  30-minute  film  versions 
of  his  "Original  Amateur  Hour"  to 
augment  the  show's  radio,  TV,  and 
stage  unit  lineup,  it  was  announced 
yesterday.  The  films  will  be  made  by 
Reemack  Enterprises,  Inc.,  for  TV 
presentation. 


TV's  'Silver  Lining' 
In  Sight— Swezey 


New  Orleans — Television,  "is  be- 
ginning to  see  the  silver  lining,"  Bob 
Swezey,  general  manager  of  WDSU- 
TV,  said  last  week  in  an  address 
before  the  New  Orleans  Business 
Men's  Association. 

National  and  local  advertisers  are 
speedily  providing  the  answer  to  the 
question  of  who  will  pay  for  TV, 
Swezey  said.  These  sponsors  will 
pay  even  though  the  costs  are  far 
in  excess  of  those  in  radio  because 
they  are  finding  out  that  they  get 
their  money's  worth." 

Wants  Justice  To  Monochrome 

Although  the  continued  growth  of 
the  medium  is  assured,  Swezey  said, 
there  may  be  deterrents.  "If  for 
example  the  FCC  should  adopt 
standards  now  for  any  color  system, 
compatible  or  otherwise,  it  would 
seriously  retard  the  normal  healthy 
development  of  the  industry.  We 
must  have  a  reasonable  opportunity 
first  to  do  justice  to  the  black  and 
white  system." 


Ruggles  On  ABC  Web 
Starting  Thursday,  Nov.  3 

"The  Ruggles',"  weekly  half-hour 
domestic  comedy  series  scripted  by 
Fred  Howard  and  starring  Charlie 
Ruggles  bows  on  ABC  web  Thurs- 
day, Nov.  3,  9:30  p.m.  Featured  in 
the  cast  will  be  Irene  Tedrow,  Tom- 
my Bernard,  Judy  Nugent,  Jimmy 
Hawkins  and  Margaret  Kerry.  Net- 
work airing  will  be  via  recording. 


The  Week  In  Television 


Receiver  Sales,  Production  Reach  Record  High 

Receivei'  sales  and  production  are  at  an  all-time  high  with  demand — 
undiminished  by  the  color  hearings  before  the  FCC — still  exceeding 
supply.  Industry  total  for  the  year  is  expected  to  exceed  the  2 ,000 ,000-set 
goal  and  may  go  as  high  as  2,300,000.  .  .  .  AFM  established  a  wage 
scale  for  TV  films  of  $27  per  man  for  each  "film  program  of  15  minutes  or 
less  duration,  with  or  without  commercial  continuity  or  announcements, 
the  rehearsing,  recording  and  photographing  of  which  does  not  exceed 
one  hour."  .  .  .  Fireworks  between  Commissioner  Robert  F.  Jones  and 
Philco  v-p  David  B.  Smith  enlivened  the  color  hearings  in  Washington 
as  Smith  accused  Jones  of  "pitching"  for  the  CBS  system.  .  .  .  U.  S. 
District  Court  in  Philadelphia  ruled  out  a  Pennsylvania  regulation  that 
would  force  censorship  of  TV  films  and  held  in  effect  that  TV  programs 
are  interstate  commerce  and  not  subject  to  state  regulation.  .  .  .  Sub- 
stantial changes  in  major  baseball  league  broadcasting  rules  were  made 
with  the  result  that  the  Justice  Dept.  suspended  a  probe  of  alleged  anti- 
trust violations.  .  .  .  Action  by  the  4-A  on  formation  of  Television 
Authority  was  postponed  for  not  more  than  three  weeks  "to  preserve 
continued  unity  among  4-A  unions  in  the  interests  of  the  public  and  of 
our  entertainment  profession." 


FCC  Sets  Further 
Color  Tests  For 
February 

(Continued  from  Page  1) 

least  until  spring.  The  Commission 
also  denied  the  RCA  application  for 
postponement  of  comparative  dem- 
onstrations scheduled  for  Nov.  14 
and  called  off  its  scheduled  San 
Francisco  trip  to  study  the  Color 
Television,  Inc.  system. 

The  freeze  is  certain  to  be  retained 
for  many  additional  months,  with  all 
testimony  in  the  hearing  to  be  held 
off  until  February  13,  when  the  color 
phase  will  be  reopened.  A  week 
earlier  CTI  will  demonstrate  in 
Washington,  with  comparative  dem- 
onstrations of  the  CBS,  RCA  and 
systems  to  be  held  beginning  Febru- 
ary 8.  Direct  testimony  on  the  color 
issue  will  be  resumed  tomorrow, 
running  three  days  and  again  on 
Tuesday,  Wednesday  and  Thursday 
of  next  week.  DuMont  is  still  to 
complete  its  direct  presentation,  with 
Dr.  Lee  DeForest  slated  to  follow. 
In  addition  A.  T.  &  T.  and  Western 
Union  have  been  invited  to  appear, 
and  it  is  likely  that  some  of  the  wit- 
nesses who  have  already  appeared 
will  be  recalled  for  further  question- 
ing. 

The  Commission's  notice  of  Friday 
stated  that  there  might  be  further 
direct  testimony  in  February,  before 
the  cross-examination  gets  under 
way. 

The  new  schedule  means  that  it 
will  very  likely  be  April  at  least  be- 
fore testimony  on  the  UHF  channels, 
separation  and  other  issues  than 
color  will  be  heard. 

Friday's  action,  Commission 
sources  said,  would  have  been  taken 
even  if  there  had  been  no  RCA  peti- 
tion for  delay.  Testimony  thus  far 
has  demonstrated  that  no  final  deci- 
sion can  be  made  now,  it  was  ex- 
plained. Next  week  the  Commission 
will  issue  a  notice  outlining  further 
information  it  wants  from  partici- 
pants in  the  color  hearing. 


RCA,  Friday  issued  the  following 
statement  on  the  FCC  order: 

"In  setting  the  date  of  February 
8,  1950  for  a  demonstration  of  the 
three  color  television  systems  being 
proposed,  the  Commission  has  re- 
sisted Columbia  Broadcasting  Sys- 
tem's invitation  to  haste.  As  RCA 
stated  on  October  26th.  'the  public 
interest  can  be  served  only  by  a 
sound  decision  and  not  necessarily 
by  a  quick  decision." 

"The  revised  schedule  gives  RCA 
the  time  it  requested  for  the  demon- 
stration of  the  three  systems  of 
color  television  proposed  t'd  the 
FCC." 


I 


8 


RADIO  DAILY 


Monday,  October  31.  1949 


Charges  Mfrs.  With 
Ignoring  FM  Radios 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  FMA  said  Friday 
that  radio  manufacturers  are 
"courting  economic  suicide  by  stub- 
bornly ignoring  public  demand  for 
thousands  of  FM  receivers." 

Edward  L.  Sellers,  FMA  executive 
director,  declared  the  "lack  of  fore- 
sight by  some  of  the  manufacturers 
is  working  a  hardship  on  many  FM 
broadcasters  and  the  public  as  well 
as  overlooking  a  tremendous  source 
of  added  income  and  profits  for  the 
set  makers  themselves." 

He  said  FMA  has  "black  and 
white  figures  to  show  that  in  many 
sections  of  the  country  public  de- 
mand for  a  particular  type  of  FM 
set  has  created  a  continuing  short- 
age among  dealers." 

Reporting  that  one  distributor  of 
a  popular  FM  receiver  has  said  it 
will  be  after  January  before  present 
orders  can  be  filled,  Sellers  charged 
the  manufacturers  with  "shortsight- 
edness and/or  downright  refusal  to 
heed  the  demand  of  the  public." 


Ludens  Buys  15  Minutes 
Of  CBS  Quiz  Program 

Ludens,  Inc..  will  assume  sponsor- 
ship of  the  10:45-11:00  p.m.,  segment 
of  the  CBS  network's  hour-long  mu- 
sical quiz  series,  "Sing  It  Again," 
starting  Nov.  26,  it  was  announced 
Friday  by  William  G.  Gittinger,  web 
vice-president  in  charge  of  sales. 
Agency  for  Ludens  is  J.  M.  Mathes, 
Inc.,  New  York. 


Named  To  WHAS  Post 

Neil  Cline  has  been  appointed 
sales  director  of  station  WHAS. 
Louisville,  Kentucky,  it  was  announ- 
ced by  Victor  A.  Sholis,  director  of 
the  station.  Cline  replaces  J.  Mac 
Wynn  who  resigned  from  the  posi- 
tion to  become  advertising  manager 
for  the  Atlanta  Journal,  Atlanta, 
Georgia. 

Sholis  also  announced  the  appoint- 
ment of  J.  Rodney  Will  of  the  sales 
department  as  the  head  of  regional 
sales  for  the  station. 


^end  i^i  r  tlid 'at 


reetinai 


October  31 
Murry  Carpenter       Mary  McCoy 
Douglas  Hope 
November  1 
Star.  Shaw  Ray  Sinatra 

Barry  McKinley 
November  2 
June  Lyon         Benton  Ferguson 
Clyde  Scott  Mary  Steele 

November  3 
Dona'd  Dickson  Ed  Smalle 

Milton  Herth  M.  B.  Hudson 

Morgan  L.  Eastman 


COflST-TO -COAST 


N.  O.  Visit  For  Two 

Birmingham,  Ala. — A  new  five- 
day  a  week  WSGN  program,  titled 
"At  Your  Request,"  is  giving  a  two- 
day  visit  in  New  Orleans  with  all 
the  trimmings,  offered  by  emcees 
Bill  Wright  and  Schaff  Gregory,  as 
a  prize  to  the  winner.  The  winner 
can  take  along  a  companion  at  the 
station's  expense.  Both  will  ride  a 
luxury  train,  stop  at  hotels  and  dine 
at  Crescent  City's  French  restaur- 
ants. 

Talent  For  The  Week 

Hartford,  Conn. — Jeanne  Miller, 
19,  was  talent  "find"  discovered  by 
WDRC  for  the  week  of  October  24. 
Several  of  Jeanne's  songs  were 
played  over  the  station  on  all  local- 
ly-produced programs  during  the 
week.  She  sings  "pops"  and  semi- 
classical  numbers. 

Cooper  Appointed  To  WTTM  Post 

Trenton.  N.  J. — WTTM-NBC  an- 
nounces the  appointment  of  Vivian 
J.  Cooper  as  the  station's  director  of 
promotion,  publicity  and  women's 
activities,  replacing  Mary  Wilson, 
who  will  continue  airing  her  early- 
morning  "Meet  Mary"  program  only. 
The  program  "It's  A  Woman's 
World,"  broadcast  daily  at  1:45  p.m., 
will  now  be  taken  over  by  Cooper. 

"Get  More  Out  Of  Life" 

Milwaukee,  Wis. — A  new  and  dif- 
ferent series,  "Get  More  Out  of  Life" 
has  made  its  debut  on  WISN.  This 
program  is  heard  Saturdays  at  8:  30 
a.m.  and  Sundays  at  10: 15  a.m.  The 
broadcast  features  discussions  of 
various  general  subjects  such  as 
home  repairs,  first  aid  and  legal  dif- 
ficulties. The  program  is  sponsored 
by  William  Wise  Company,  pub- 
lishers. 

Football  On  WWBZ 

Vineland,  N.  J.— Nine  Bridgeton, 
Vineland  and  Millville  high  school 
football  games  broadcast  play-by- 
play on  WWBZ,  have  been  bought  by 
Harry  Spiegel  Enterprises,  contrac- 
tors and  builders,  and  Morie-Viola 
Co.,  cement  specialty  manufacturers. 
Play-by-play  is  handled  by  Dick 
Shindler  with  commercials  miked 
by  Fred  Wood. 

WOSU  Man  Returns 

Columbus,  O. — William  F.  Heim- 
lich, program  director  of  WOSU,  the 
Ohio  State  University  campus  radio 
station  before  the  war,  is  returning 
to  the  United  States  after  serving 
several  years  as  chief  of  the  Berlin 
radio  station. 

New  Contract  For  WBS 

Moorehead,  Minn.  —  The  World 
Broadcasting  System  announces  that 
KVOX  has  signed  a  contract  for  the 
use  of  World's  extensive  transcribed 
library  service.  This  is  the  first  time 
this  station  has  subscribed  to  the 
World  service. 


WCOP  Adds  Weather  Report 

Boston,  Mass. — In  response  to  lis- 
teners' requests,  WCOP  has  changed 
its  late  evening  lineup  to  include  an 
11:05  p.m.  weather  report,  to  be  con- 
ducted by  Ralph  Barker,  WCOP's 
"Old  Salt."  This  forecast,  to  be  heard 
seven  nights  a  week,  is  in  addition 
to  the  Old  Salt's  7:40  a.m.  and  6:10 
p.m.  weather  reports. 

New  Program  News  On  WOAI 

San  Antonio,  Tex.  —  "Americans, 
Speak  Up,"  has  been  added  to  the 
schedule  of  WOAI  sponsored  by  the 
Associated  Employers,  Inc.,  and  is 
being  heard  for  a  quarter-hour  each 
Friday  evening.  Bill  Slater  is  emcee 
and  prominent  American  figures  ap- 
pear as  speakers.  Each  week  $200  in 
Government  Savings  Bonds  and 
other  prizes  are  awarded  on  the  air- 
ing. 

"Bums"  Are  Good  M'kemen 

Greensboro.  N.  C. — The  all-Negro 
baseball  club  now  barnstorming 
through  the  South  includes  a  quar- 
tet of  men  who  are  as  good  at  the 
microphone  as  they  are  at  the  plate. 
When  the  team  recently  played  a 
game  in  Greensboro,  N.  C.  Wally 
Williams,  who  conducts  the  daily 
Sports  Parade  on  WCOG,  arranged 
a  round-table  interview  with  Jackie 
Robinson.  Roy  Campanella,  Don 
Newcombe  and  Larry  Doby.  The  re- 
sulting broadcast  was  of  such  high 
calibre  and  general  interest  that  a 
recorded  portion  of  it  will  be  incor- 
porated into  Joe  Hasel's  regular 
ABC  Sports  Review  at  11:15  p.m. 
October  31st. 

Whiffenpoofs  To  Be  Aired 

Hartford,  Conn.— The  Yale  Whif- 
fenpoofs, college  singing  group,  will 
do  a  special  15-minute  program  over 
WDRC,  November  23.  at  6:30  p.m. 
The  Whiffenpoofs  will  be  in  town 
for  an  engagement,  and  will  do  the 
WDRC  show  prior  to  their  night- 
time performance. 

Trinity  Radio  Forum  Set 

San  Antonio,  Tex.— The  Trinity 
University  will  again  this  season 
present  "The  Trinity  University  Ra- 
dio Forum"  for  a  full-hour  each 
Monday  night  over  KMAC.  The 
broadcasts  originate  from  the  audi- 
torium on  the  campus  of  the  school. 


Kenway  To  New  Post 
As  ABC  Sales  Y.-P. 


I  Continued  from  Page  1) 

ing,  promotion  and  research  for  the 
web. 

Ted  Oberfelder  will  continue  in 
the  post  of  director  of  advertising, 
promotion  and  research  and  in  ad- 
dition will  assume  the  duties  in  these 
departments  handled  by  Kenway, 
Kintner  said. 

In  his  new  capacity,  Kenway  will 
coordinate  and  direct  the  network's 
sales  activity  toward  prospective  ad- 
vertisers in  the  radio  and  TV  fields 
and  will  also  head  the  company's 
sales  efforts  directed  at  sponsors 
whose  business  and  advertising  is 
seasonal. 

Kenway  joined  ABC  in  January, 
1944,  and  has  served  in  the  network's 
sales  and  station  relations  depart- 
ments as  well  as  advertising,  promo- 
tion and  research  departments. 
Oberfelder,  who  has  been  ABC's  di- 
rector of  advertising,  promotion  and 
research  since  June,  1948,  joined  the 
web  following  several  years  with 
Philadelphia  radio  stations. 


Ripley  Succeeds  Asch 

At  WPTR  In  Albany 

(Continued  from  Page  1) 

and  to  get  WPTR  into  operation  as  a 
10.000-watt  station  in  1948,  will 
again  head  WBCA-FM  in  Schenec- 
tady. He  continues  as  a  director  and 
stockholder  of  the  Patroon  company. 

J.  Myer  Schine,  president  of  Pat- 
roon, selected  Ripley,  a  native  of 
Cleveland,  to  replace  Asch.  Mr. 
Schine  is  also  president  of  the 
Schine  Theaters  Chain  of  Glovers- 
ville. 

The  new  manager  has  been  active 
in  radio  for  more  than  20  years,  dur- 
ing this  time  he  has  been  an  an- 
nouncer, chief  announcer,  sports 
commentator,  and  station  manager — 
the  latter  in  Cleveland  and  Provi- 
dence. Ripley  worked  for  Harry  C. 
Wilder  of  WSYR.  Syracuse,  for  more 
than  a  decade.  In  this  capacity  he 
supervised  the  early  operation  of 
WTRY  in  Troy.  Later  he  managed 
WPRO  in  Providence,  R.  I.  and  more 
recently  had  managed  WERE  in 
Cleveland. 

WPTR  went  to  50,000  watts  last 
summer.  An  independent  station,  it 
has  studios  in  the  Ten  Eyck  Hotel. 


ATTENTION!  Mr.  Agency  Executive 
NEED  "C.  I.  P  "? 

Want  to  increase  your  Radio/TV  billing?  Successful 
20  year  veteran  producer-director-writer-salesman, 
Radio/Films/TV.  Is  tired  of  free  lancing.  Energetic 
salesman— extremely  creative— spark  plug  top  cur- 
rent shows  wants  agency  berth  where  he  can  give 
birth  to  mutually  profitable  properties  and  further 
develop  current  ideas.  Available  at  once.  Write  or 
wire,  Box  281,  RADIO  DAILY,  1501  B'way,  N.  Y.  C. 


'C.  I.  P." — Creative  Idea  Power. 


VOL.  49,  NO.  21 


NEW  YORK,  TUESDAY,  NOVEMBER  1,  1949 


TEN  CENTS 


RECORD  NAB  ATTENDANCE  AT  BOSTON 


Temporary  Licenses 
Given  Web  Stations 


Washington  Bureau  of  RADIO  DAILY 

Washington — The  FCC  yesterday 
put  11  stations  controlled  by  the 
three  major  nets  on  temporary  li- 
censes until  March  1  of  next  year. 
Pending  charges  of  network  rule 
violations  were  explained  by  the 
Commission  to  be  serious  enough  to 
merit  such  action,  with  specific  ref- 
erence to  the  wire  of  October  21, 
1948,  by  NBC  vice-president  Sidney 
Strotz  to  KHQ,  Spokane. 

The  Commission  said  the  tempor- 
(Continued  on  Page  6) 

New  'Voice'  Director 

Takes  Gov't  AM  Post 


Foy  D.  Kohler,  former  minister- 
counselor  at  Moscow  and  also 
Charge  D'Affairs  from  the  departure 
of  U.  S.  Ambassador  W.  Bedell 
Smith  until  the  arrival  of  Ambassa- 
dor Allan  G.  Kirk  at  the  Russian 
capital,  officially  takes  over  the 
duties  of  Charles  Thayer  as  director 
of  the  Voice  of  America  today. 

Thayer,  whose  new  assignment 
has  not  yet  been  announced  by  the 
State  Department,  will  sail  today  for 
Italy.  He  is  scheduled  to  wed  Miss 
Cynthia  Dunn  Cochrane,  daughter 
(Continued  on  Page  2) 

Radio  Receiver  Sales 

Increase  In  Canada 

Montreal — Continuing  the  gains  of 
previous  months  this  year,  number 
of  radio  receiving  sets  sold  by  Cana- 
dian producers  showed  a  sharp  rise 
in  July.  Sales  in  the  month  amount- 
ed to  42,800  units  with  a  value  of 
$2,847,000  as  compared  with  20,300 
units  sold  for  $1,290,600  in  the  same 
month  last  year,  according  to  a  re- 
(Continued  on  Page  2) 


The  Bomb 

The  signifacance  of  Russia's 
A-bomb  activity  will  be  discussed 
by  Major  Fielding  Eliot,  military 
affairs  writer,  in  a  series  of  three 
CBS  broadcasts  on  Nov.  14,  15 
and  16,  6:15-6:30  p.m.  The  broad- 
casts are  titled  "Your  Safety," 
"Your  Peace  of  Mind,"  and  "Your 
Future.  Major  Eliot  will  analyze 
the  recent  news  from  Russia  as 
it  touches  the  average  American. 


Finale 

Dr.  Walter  W.  Van  Kirk,  NBC 
commentator  on  religious  news 
for  the  last  14  years,  ended  his 
radio  career  on  Saturday  with 
the  broadcast  of  a  final  "Religion 
in  the  News"  program.  Hereafter 
he  will  devote  full  time  to  his 
duties  as  executive  secretary  of 
the  Department  of  International 
Justice  and  Good  Will  of  the 
Federal  Council  of  Churches  of 
Christ  in  America 


Three  Killed  As  Plane 
Rams  WCHY  Tower 


Charlottesville,  Va.  —  Three  per- 
sons were  killed  here  on  Saturday 
when  their  private  plane  rammed 
the  transmitter  towar  of  WCHV, 
Charlottesville,  and  crashed  in 
flames.  The  victims  were  Circuit 
Court  Judge  Thomas  H.  S.  Curd,  of 
Welch,  W.  Va.,  his  son,  and  the  lat- 
ter's  secretary. 

The  only  eye-witness,  Mrs.  R.  G. 
Sketchley,  wife  of  the  WCHV  pro- 
gram director,  R.  G.  Sketchley  Jr., 
said  the  plane  struck  the  391 -foot 
Continued  on  Page  2 


Says  'Polls'  Not  Vital 

To  'Transit'  Decision 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  How  many  people 
like,  and  how  many  dislike,  transit 
radio  is  beside  the  point,  Chairman 
James  Flanagan  of  the  District  of 
Columbia  Public  Utilities  Commis- 
sion said  yesterday.  He  tossed  out 
several  elaborate  public  acceptance 
(Continued  on  Page  2) 


Over  200  Broadcasters  In  Attendance 
At  1st  District  NAB  Meeting 
At  Hotel  Somerset 


FCC  Answers  Webs 
On  Giveaway  Charge 

The  FCC,  in  its  answer  to  the 
network's  complaints  on  the  "give- 
away' edict  of  August  filed  in  the 
U.  S.  District  Court  for  the  Southern 
District  of  New  York,  denied  that 
the  enforcement  of  the  rules  "will 
cause  irreparable  injury  or  any  in- 
jury in  law"  to  the  webs  and  de- 
clared that  the  rules  were  "duly 
adopted  as  a  reasonable  exercise  of 
the  statutory  authority  of  the  FCC, 
(Continued  on  Page  6) 

Michelson  Cuts  Prices 

On  Blackstone  Series 


Blackstone  washing  machine  deal- 
ers participating  on  a  local  basis 
in  sponsorship  of  the  "Blackstone, 
Magic  Detective"  transcribed  series 
will  be  charged  1/3  of  the  costs  in- 
stead of,  as  heretofore,  it  was  an- 
(Continued  on  Page  2) 

FM  Store-Radio  Report 
In  New  Survey  By  NAB 

Washington  Bureau  of  RADIO  DAILY 

Washington — The  NAB  has  re- 
ported that  a  test  of  store-broadcast- 
ing by  the  Acme  chain  of  super- 
markets, in  Philadelphia,  resulted  in 
a  94.3  per  cent  boost  in  sales  on 
(Continued  on  Page  6) 


Jolson  3-Year  Pact  On  CBS; 
He  Starts  As  AM.  TV  Guest 


The  Columbus  Broadcasting  Sys- 
tem yesterday  announced  that  it  has 
entered  into  an  agreement  with  Al 
Jolson,  through  the  William  Morris 
Agency  of  New  York  under  which 
the  veteran  entertainer  will  per- 
form exclusively  for  both  CBS  net- 
work radio  and  television  for  the 
next  three  years. 

In  the  beginning,  Jolson  will  limit 
his  performances  to  guest  appear- 
ances an  outstanding  programs  of 


the  network  in  both  the  AM  and 
video  divisions.  The  first  appearance 
of  this  type,  it  was  revealed  yester- 
day, is  scheduled  for  the  Bing  Cros- 
by program  the  latter  part  of  this 
month. 

Jolson  has  been  one  of  the  two 
or  three  leading  entertainers  in  the 
United  States  for  two  generations, 
on  the  stage  and  in  the  film  indus- 
try, for  which  he  made  trve  first 
talkie  in  1927. 


Boston  —  Breaking  attend- 
ance records  for  an  NAB  dis- 
trict meeting  this  year,  over 
200  New  England  broadcast- 
ers gathered  at  the  Hotel 
Somerset  yesterday  for  the 
1st  District  NAB  meeting 
which  was  called  by  Harold 
E.  Fellows,  general  manager 
of  WEEI,  and  1st  District 

(Continued  on  Page  5) 

Special  Holiday  Show 
Sold  By  NBC  And  CBS 

Longines-Wittnauer  Watch  Co.  has 
signed  with  CBS  for  a  special  hour- 
long  Thanksgiving  Day  simulcast, 
and  Elgin-American  compacts  has 
pacted  a  90-minute  all-star  holiday 
variety  show  on  NBC. 

The  Longines  show  which  marks 
the  bankroller's  TV  debut,  will  be 
carried  by  185  AM  stations  and  all 
(Continued  on  Page  7) 

WFTW  To  Suspend 

At  Fort  Wayne  In  Nov. 

WFTW,  1,000-watt  daytime  station 
at  Fort  Wayne,  Ind.,  will  suspend 
operations  in  November,  Edward  J. 
Thorns,  president  and  general  man- 
ager, advised  Radio  Daily  yesterday. 
The  station,  owned  and  operated  by 
Fort  Wayne  Broadcasting,  Inc.,  went 
on  the  air  in  1947  as  an  independent 
operation  using  the  Associated  and 
KBS  transcription  service. 


Xinas  Campaign 

ABC  commentator  Nancy  Craig, 
in  cooperation  with  the  Save  The 
Children  Federation,  yesterday 
launched  her  second  annual 
Christmas  drive  for  dolls  for  un- 
derprivileged children.  Her  ap- 
peals for  SI  contributions  and 
originally  •  designed  dolls  las' 
year  netted  1.600  stocking  dolls. 
Prizes  to  be  awarded  to  contest- 
ants this  ysar  will  total  S5.000. 


2 


RADIO 


DAILY 


Tuesday.  November  I,  1949 


Vol.  49,  No.  21      Tues.,  Nov.  1,  1949      10  Cts. 


JOHN  W.  ALICOATE     :     :  Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Bahn,  Vice-President ;  Charles  A.  Alicozjte, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily, 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
CY'ble  address:  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older,  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
360  No.   Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Girard.  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
•"ider  the  act  of  March  3,  1879. 


_flljfCIAL_ 

NEW  YORK  STOCK  EXCHANGE 

Net 

High    Low    Close  Chg. 

ABC    7%     75/8     75/8  _  % 

Admiral  Corp   27%    26%    27'/8  +  l/4 

Am.  Tel.  &  Tel..   .1443,4  144%  144%  —  l/4 

CBS  A    24       24  24   

CBS  B    24       24  24   

Philco    281/2    27l/2    271/2  —  Vs 

RCA  Common   ....  12%    12%    12%  —  % 

Stewart-Warner  ...  12%    12y4  12i/2   

Westinghouse  ....  29%  28%  28%  —  % 
Westinghouse  pfd.  100      100      100      +  % 

Zenith  Radio    28%    28       28     —  % 

NEW  YORK  CURB  EXCHANGE 

Hazeltine  Corp.  ...  14%    143/&  143/8   

Nat.  Union  Radio..    23^     23^  234   

OVER  THE  COUNTER 

Bid  Asked 

DuMont  Lab   20  21 

Stromberg-Carlson    14  15% 

U.  S.  Television    %  % 

WCAO   (Baltimore)    16   

WJR  (Detroit)    7%  8% 


Three  Killed  As  Plane 

Rams  WCHV  Tower 


'Continued  from  Page  1) 

tower,  lost  a  wing,  and  plummeted 
into  a  nearby  wooded  area.  The 
flames  were  extinguished  by  Robert 
C.  Walker,  WCHV  commercial  man- 
ager, and  Walter  W.  Gray,  chief  en- 
gineer. 


Radio  Receiver  Sales 

Increase  In  Canada 


'Continued  from  Page  1) 

port  of  the  Bureau  of  Statistics. 
During  the  first  seven  months  of  this 
year,  347,000  units  were  sold  for  $24,- 
7)0,200  as  against  225,700  for  $20,109,- 
500  in  the  similar  period  of  1948. 


Says  'Polls'  Not  Vital 

To  'Transit'  Decision 


(Continued  from  Page  1) 

polls  on  musical  trolleys  and  de- 
clared that  "the  decision  of  the 
Commission  will  not  be  based  on 
the  number  of  people  who  like  it 
or  the  number  who  do  not  like  it." 

The  Commission  today  enters  its 
fourth  day  of  hearings  to  determine 
whether  it  should  approve  the  in- 
stallation of  FM  radio  in  street  cars 
and  busses.  The  contract  here  calls 
for  programmings  by  WWDC-FM, 
with  eventual  installation  of  receiv- 
ing equipment  on  some  1500  units 
of  rolling  stock.  Over  200  are  now 
equipped,  and  they  have  been  bit- 
terly attacked  by  a  very  vocal  group 
maintaining  that  the  imposition  of 
the  music  and  the  commercials  is  a 
violation  of  personal  liberty. 

Called  to  the  stand  yesterday  was 
Dr.  Winfred  Overholser,  director  of 
St.  Elizabeth's  Hospital.  The  emin- 
ent psychiatrist  declared  "there  are 
certain  persons  who  have  violent 
dislikes.  If  they  are  constantly  sub- 
jected to  a  particular  influence  it 
has  a  frustrating,  annoying  effect 
which  may  produce  a  nervous 
strain."  He  said  he  was  not  refer- 
ring only  to  the  radio. 

Also  heard  were  Norman  Reed, 
WWDC  program  director;  WWDC's 
general  manager,  Ben  Strouse,  and 
the  consulting  engineer,  Frank  H. 
Mcintosh. 

Reed  told  of  the  programming, 
with  music  from  the  Muzak  library 
and  up  to  12  commercials  per  hour. 
In  a  typical  12-hour  program  day 
there  were  introduced  87  commer- 
cials and  31  public  service  an- 
nouncements, with  199  musical  num- 
bers. 

Strouse  said  there  is  great  inter- 
est in  the  Defense  Department  in 
transit  radio.  Without  going  into 
the  matter  in  detail  on  the  stand, 
Strouse  later  told  reporters  the  de- 
fense authorities  had  been  inter- 
ested in  it  as  a  means  of  getting 
word  in  emergency  to  drivers  and 
passengers  to  abandon  or  re-route 
or  to  get  to  the  nearest  telephone 
for  two-way  communication.  Use 
of  radio-equipped  busses  as  ambu- 
lances was  also  mentioned. 

Strouse  made  no  attempt  to  evade 
the  fact  that  his  primary  interest 
in  transit  radio  is  commercial. 


Michelson  Cuts  Prices 

On  Blackstone  Series 

(Continued  from  Page  I) 

nounced  yesterday  by  Charles  Mi- 
chelson, Inc.,  which  packages  the 
show. 

This  move  is  expected  to  "bring 
into  the  fold  the  remaining  Black- 
stone  Washer  dealers  still  not  signed 
up,"  a  Michelson  spokesman  said. 
The  transcribed  series  is  currently 
being  carried  on  a  total  of  183  sta- 
tions. The  Michelson  office  also  an- 
nounced details  of  a  sales  promotion 
contest  among  its  field  representa- 
tives, in  which  prizes  will  be  offered 
for  the  greatest  number  of  new  con- 
tracts in  each  sales  territory. 


New  'Voice'  Director 

Takes  Gov't  AM  Post 

'Continued  from  Page  1) 

of  U.  S.  Ambassador  and  Mrs.  James 
Clement  Dunn,  on  Nov.  19  in  Rome. 
After  a  honeymoon,  the  couple  will 
return  to  Washington. 

Kohler,  a  native  of  Oakwood, 
Ohio,  and  a  graduate  of  the  Ohio 
State  University,  was  appointed  to 
the  U  S.  Foreign  Service  of  the 
State  Department  in  1931. 

Kohler,  whose  status  is  similar  to 
that  of  Thayer's  in  that  both  are 
career  diplomats  on  rotating  foreign 
service,  has  served  for  the  State  De- 
partment at  Windsor,  Canada;  Buch- 
arest, Rumania;  Belgrade,,  Yugo- 
slavia; Athens,  Greece;  Cairo,  Egypt; 
London,  England,  and  Moscow, 
U.S.S.R. 


WNEW  Renews  Contract 

Contracts  were  signed  Friday  by 
WNEW,  New  York  indie,  and  the 
News  whereby  the  station  will  con- 
tinue its  service  of  24  five-minute 
daily  newscasts  for  another  14 
months,  it  was  announced  Friday  by 
Bernice  Judis,  manager  of  the  sta- 
tion, and  F.  M.  Flynn,  president  of 
the  News.  News  around  the  clock 
was  first  started  on  February  16, 
1942.  Since  that  date  nearly  68,000 
regular  editions  and  approximately 
60,000,000  words  have  been  aired  to 
WNEW  listeners.  William  Fagan  is 
director  of  news  broadcasts  for  the 
paper. 


Home 
Menagerie 


COminG  and  GOIflG 


EMILIO  AZCARRAGA,  president  of  XEW  and 
director  of  Radio  Programmas  de  Mexico,  re- 
turned by  plane  last  night  to  Mexico  City  after 
having  spent  two  weeks  in  New  York. 

MERLE  JONES,  general  manager  of  KNX  and 
the  Columbia  Pacific  Network  with  offices  in 
Los  Angeles,  has  arrived  in  San  Francisco  on 
business. 

CARL  HAVERLIN,  president  of  BMI,  and 
ROY  HARLOW,  director  of  station  relations  for 
the  organization,  are  in  Boston  for  the  NAB 
regional  meeting. 

JOSE  RAMON  QUINONES,  president  of 
WAPA,  San  Juan,  P.  R.,  yesterday  left  New 
York  for  Havana,  from  which  point  he  will 
return  to  Puerto  Rico  next  week.  Senor  Quin- 
ones  has  spent  the  past  month  in  New  York 
and  Washington  on  business. 

DR.  PETER  GOLDMARK,  director  of  engineer- 
ing and  research  development  for  CBS,  yester- 
day arrived  in  London,  England,  where  today 
he  will  address  members  of  the  radio  section, 
Institution  of  Electrical  Engineering,  on  the 
subject  of  the  CBS  color-television  system. 

ED  REEVE,  manager  of  research  projects  for 
CBS,  today  is  in  Boston  to  address  the  Adver- 
tising Club  of  that  city  at  its  meeting  in  the 
Hotel  Statler  on  the  subject,  "Television  Re- 
search." 

JOE  Dl  MAGGIO,  Yankee  outfielder  who 
doubles  in  brass  with  a  program  on  CBS,  has 
left  for  a  two-week  vacation  in  Honolulu. 

ARTHUR  R.  SELIGMAN,  owner  of  the  Tap- 
pan  Hill  Restaurant  at  Tarrytown,  N.  Y.,  who 
is  now  planning  a  radio  program  from  that 
point,  has  returned  from  a  business  trip  to 
Boston. 


At  first  the  cat  was  the  only  pet  in  this  home.  Then  a  stray  dog 
was  added.  And  finally  a  baby  duck.  They  all  became  great  friends. 

W-I-T-H  has  a  way  of  making  great  friends,  too — by  producing 
the  lowest-cost  sales  of  any  station  in  Baltimore.  W-I-T-H,  you  see, 
delivers  more  home  listeners-per-dollar  than  any  other  station  in 
town.  And  in  addition  to  this  biggest  home  audience,  a  recent 
survey,  made  under  the  supervision  of  the  Johns  Hopkins  University, 
showed  that  of  all  radios  playing  in  drug  stores,  34.6%  were  tuned 
to  W-I-T-H. 

That  means  that  even  small  investments  on  W-I-T-H  produce 
big  results.  If  you'd  like  the  whole,  exciting  story  about  W-I-T-H, 
call  in  your  TIeadley-Reed  man. 


Tom  Tinsley,  President  •  Represented  by  Headley-Reed 


more  tho 
a  million 
in  the  WWJ 


For  over  8J/£  years,  Detroit  has  had  full  employment,  with  over  a 
million  workers  earning  the  highest  factory  wage  rates  of  the  five  largest  cities  in  the 
nation.  It  is  this  past,  combined  with  present  record-breaking  automotive  production  figures,  and  a 

bright  future,  that  makes  Detroit  a  most  fertile  field  for  planting  your  advertising  dollars.  Top 
radio  medium  in  this  wealthy  market  has  always  been  WWJ,  NBC  in  Detroit,  and  most 
familiar  letters  of  the  alphabet  to  Detroit's  vast  radio  audience.  To  give  your 
product  prestige  plus  selling  impact  of  a  ready-made  audience,  get  your 
product  story  on  WWJ-The  Detroit  News. 


FIRST   IN    DETROIT  .  .   .   Owned  and  Operated  by  THE  DETROIT  NEWS 

National   Representatives:    THE    GEORGE    P.   HOLLINGBERY  COMPANY 

Associate  Television  Station  Y/WJ-TV 


Banc  NBC  Affiliate 


AM  — 950  KILOCYCieS  —  5000  WATTS 
FM  — CHANNEL  246—97.1  MEGACYCLES 


you  can 
do  it  better 


with  the 
revolutionary 


ACTUAL 
SIZE 


ALTEC 
21 B 

MINIATU 
MICROPHONE 


It  achieves  uniformity  of  re- 
sponse .  .  .  provides  greater 
tonal  fidelity. . .  it  is  omnidirec- 
tional ...  it  is  blastproof,  shock- 
proof  . .  .  there  is  no  false  bass 
build-up  .  .  .  more  net  acoustic 
gain  before  encountering  feed- 
back .  .  .  tiny  size  contributes 
to  remarkable  versatility  of 
positioning  . .  .  extends  the 
fidelity  of  sound  transmission. 


1G1  Sixth  Avenue 
New  York  13.N.Y. 

3161  North  Vine  St. 
Hollywood  38,Cal. 


RADIO  DAILY: 


Tuesday,  November  1.  1949 


California  Commentary. .  .  .' 

•  •  •  NBC's  fabulous  giveaway  program.  "Hollywood  Calling." 
will  lose  its  sponsor  in  December,  according  to  reliable  sources  here. 
.  .  .  When  Justin  Miller,  president  of  NAB,  winds  up  the  coast  tour  of 

NAB  district  meeting  he  hopes  to  spend  the  Christ- 
HollyWOOCl   mas  houdays  witn  his  family  here.  .  .  .  Harry 

Sherman,  producer  of  the  Hopalong  Cassidy  pic- 
tures for  TV,  is  reported  dickering  with  Emilio  Aczarrage  for  the  pro- 
duction of  some  of  the  pictures  in  Mexico  City.  .  .  .  Ann  Richardson, 
dynamic  public  relations  executive  who  was  long  associated  with  the 
orchestra  booking  business  in  New  York,  is  giving  the  Country  Club 
hotel  a  hand  in  its  publicity  and  promotion  planning.  .  .  .  Paramount's 
coast  TV  station,  KTLA,  figures  prominently  in  the  movie  company's 
plans  to  establish  a  nation-wide  TV  film  network.  .  .  .  many  programs 
produced  on  KTLA  have  been  kinescoped  for  national  distribution.  .  .  . 
Jeanne  Gray  starts  under  her  own  banner  as  Jeanne  Gray  Prod. — to 
produce  on  film  a  series  of  TV  programs  for  eastern  TV  outlets.  .  .  . 
Steve  Allen,  disc  jockey  laugh  master,  and  Frances  Wayne,  are  ear- 
marked for  feature  billing  on  ABC's  "Let  There  Be  Stars"  program 
over  KECA-TV.  ^        ^        £  ^ 

•  •  •  Gloria  Winters,  actress  who  plays  "Babs"  on  KNBH's 
"Life  of  Riley"  has  been  signed  to  appear  in  Paramount  pictures.  Irving 
Brecher,  producer  on  "Life  of  Riley"  has  given  Miss  Winters  a  two- 
week  leave-of-absence  so  that  she  may  go  on  location  to  northern 
California.  "Life  with  Luigi."  starring  J.  Carrol  Nash,  and  featuring  Alan 
Read  on  KNX-CBS,  caused  a  tie-up  on  the  switchboard  at  CBS.  Program 
has  terrific  following  among  foreign  language  groups  throughout  the 
country.  .  .  .  Red  Skelton  will  be  the  next  comedian  to  "go  straight" 
on  the  Auto-Lite  "Suspense"  airshow  He'll  appear  on  Nov.  3rd,  playing 
a  tense,  dramatic  role  in  a  chiller  called,  "The  Search  for  Isabel."  .  .  . 
Margaret  Whiting  and  Jimmy  Wakely  will  guest  on  "Grand  Ole  Opry" 
over  NBC  on  Nov.  12th.  Wakely  recently  signed  a  new  five-year  deal 
with  Capitol  and  now  is  regularly  recording  with  Miss  Whiting.  .  .  . 
Cy  Howard,  creator-producer-director  of  CBS'  "My  Friend  Irma"  is  the 
subject  of  an  interesting  picture  story  in  the  Oct.  16  issue  of  Parade, 
the  Sunday  picture  magazine.  .  .  .  Ben  Gage  is  completing  discussions 
to  air  a  five-times-weekly  half  hour  quiz  show  from  his  new  restaurant- 
nitery.  "The  Trails,"  beginning  in  December  over  one  of  the  local  indie 

s,a,ions  *    a    *  * 

•  •  •  Jack  Smtih  will  transcribe  his  second  U.  S.  Treasury  "Guest 
Star"  program  this  week  and  the  1  2  hour  platter  will  be  aired  on  2750 
radio  stations  beginning  in  December.  .  .  .  ABC's  emcee  of  "Surprise 
Party,"  Jay  Stewart,  is  expanding  his  air  operations  here  to  include 
a  packaging  set-up  similar  to  that  of  John  Guedel.  producer  of  Groucho 
Marx  and  Art  Linkletter  shows.  .  .  .  Joe  Graydon,  ex-FBI  agent  whose 
recent  Capitol  records  and  photogenic  features  this  week  won  him  a  five 
a-week  video  show  of  his  own  on  KLAC-TV  and  its  Cinemascope  "net- 
work" bears  watching.  .  .  .  Mary  and  Harry  Hickox.  who  do  12  TV  and 
radio  shows  a  week  here,  will  have  to  budget  their  time  the  latter  part  of 
the  month  when  they  start  a  recording  session  on  another  album  of 
their  well-known  "Jump  Jump"  children's  stories.  .  .  .  Radio's  "Fat 
Man"  may  move  to  Hollywood  the  first  of  the  year  for  both  broadcasts 
and  telecasts.  The  radio  cast  will  be  used  in  the  video  version.  .  .  . 
Multi-dialect  comedienne  Sara  Berner  takes  on  her  third  role  on  the 
CBS  Beulah  show.  Sara  takes  on  role  of  Aunt  to  Hattie  McDaniel's 
"Beulah."  Blanche  Thebom,  sensational  Met  Opera  star  who  is  in  LA 
with  the  San  Francisco  Opera  Company,  was  a  guest  star  on  "Queen 
for  a  Day'  on  Tuesday,  Oct.  25th.  .  .  .  Smilin'  Ed  McConnell  played  a 
kindly  ghost  on  his  Saturday  show  over  NBC.  .  .  Jovial  Don  Wilson, 
announcer,  is  celebrating  his  25th  anniversary  in  radio. 


CHICAGO 


By  HAL  TATE 

ONE  of  Chicago's  most  famous  disc 
jockeys,  Ernie  Simon,  whose  AM 
and  TV  shows  are  on  WJJD  and 
WBKB  respectively,  will  marry  Pat 
Lyons,  non-pro,  the  last  week  in 
December.  Ernie's  "Curbstone  Cut- 
Up"  show  on  WBKB  celebrates  its 
1st  anniversary  next  month.  It's  re- 
portedly the  longest-running  con- 
tinuous five-a-week  show  in  televi- 
sion. RCA-Victor  is  the  sponsor. 

The  Muntz  Television  account  has 
shifted  from  Robert  Sawdon  &  Asso- 
ciates to  the  Irving  Rocklin  agency. 

FM  station  WMOR  has  made  a  tie- 
up  with  the  new  near-north  side 
Telenews  Theater  which  opened  up 
Friday,  to  originate  nearly  all  the 
station's  night-time  shows  from  the 
Telenews  lounge. 

Lou  ("Stop  the  Music")  Cowan 
has  sold  another  package  show  here 
in  Chicago.  It's  called  "The  Pet 
Shop"  and  the  sponsor  is  the  Evan- 
ger  Kennel  Food  Company,  produ- 
cers of  fresh  frozen  horse  meat,  of 
Wheeling,  Illinois.  Show  will  be 
telecast  over  WNBQ  Tuesday  even- 
ings at  5:30  and  stars  "Proprietor" 
Gail  Compton  and  his  eight-year-old 
daughter,  Gay. 

WLS  Notes:  Donald  E.  Finlayson, 
sales  promotion  manager  at  the  sta- 
tion for  the  past  five  years,  is  re- 
signing to  enter  the  resort  business. 
His  successor  is  John  C.  Drake,  for- 
merly Don's  assistant.  .  .  .  Estel 
Freeman,  former  continuity  editor 
at  WIBC,  Indianapolis,  and  also  for- 
merly in  the  publicity  department 
of  the  State  of  Indiana,  has  joined 
tha  creative  writing  staff  at  WLS. 
.  .  .  New  to  the  copy  department  is 
LaVerne  Jette. 

Sports  announcer  Bob  Elson  is 
planning  a  disc  jockey  show  to  ori- 
ginate at  Bill  Burke's  Cameo  Res- 
taurant. 

CBS  To  Air  Talk 

By  Louis  Johnson 

Indianapolis,  Ind. — Secretary  of 
Defense  Louis  Johnson's  address  on 
"Men,  Money  and  Munitions"  at  a 
meeting  of  the  National  Eecxutive 
Committee  of  the  American  Legion 
will  be  broadcast  over  CBS  from 
here  Nov.  5,  11:15-11:30  p.m.,  EST. 

The  broadcast  will  be  by  transcrip- 
tion made  earlier  in  the  evening  at 
the  Legion  meeting  in  the  Indiana- 
polis Athletic  Club. 


Lehman  Luncheon 

All  branches  of  the  entertainment 
industry,  including  radio  and  tele- 
vision, will  be  represented  at  a 
luncheon  to  be  held  at  the  Hotel 
Astor,  New  York,  noon  today  in 
honor  of  Herbert  H.  Lehman,  Demo- 
cratic-Liberal candidate  for  U.  S. 
Senator.  Among  those  scheduled  to 
attend  are  Eleanor  Roosevelt,  Geo. 
S.  Kaufman,  Tony  Martin,  Tallulah 
Bankhead,  Moss  Hart,  and  Robert 
E.  Sherwood. 


Tuesday,  November  1,  1949 


RADIO  DAILY 


5 


Record  Attendance 
At  NAB  Regional 


(Continued  from  Page  1) 

chairman.  In  calling  the  two-day 
session  to  order,  Chairman  Fellows 
complimented  the  broadcasters  for 
their  turnout  and  declared  it  was  an 
excellent  demonstration  of  the  vital- 
ity of  radio.  He  emphasized  the  im- 
portance of  the  session  as  a  sales 
clinic  and  indicated  that  radio  was 
a  prosperous,  growing  business  de- 
spite the  expansion  of  TV. 

Yesterday  morning  the  broadcast- 
ers heard  Kenneth  Baker,  NAB  re- 
search director  and  acting  president 
of  Broadcast 
M  e  a  surement 
Bureau,  report 
on  the  progress 
of  the  Second 
Study.  Baker  re- 
iterated a  previ- 
o  u  s  announce- 
ment that  the 
Second  Study 
would  be  ready 
for  distribution 
around  Decem- 
ber 1st. 

Maurice  B. 
Mitchell,  direc- 


FELLOWS 


tor  of  Broadcast  Advertising  Bureau, 
was  introduced  by  Herbert  L. 
Kreuger,  chairman  of  the  First  Dis- 
trict Sales  Managers,  and  then  pro- 
ceeded to  present  the  BAB  story.  His 
subject  was  "Increasing  Radio's 
Share  of  the  Advertising  Dollars." 
Mitchell's  presentation  took  most  of 
the  afternoon  with  broadcasters  in- 
terrupting from  time  to  time  to  ask 
questions  pertinent  to  their  opera- 
tions. 

Later  Carl  Haverlin,  president  of 
BMI,  reported  on  the  industry's  mu- 
sic organization.  He  indicated  that  it 
was  a  growing  operation  and  urged 
the  broadcaster  subscribers  to  take 
an  active  interest  in  the  popularizing 
of  BMI  tunes. 

Lawrence  to  be  Heard 

Craig  Lawrence,  general  manager 
of  WCOP,  and  Chairman  of  the  em- 
ployee-employer relations,  will  open 
this  morning's  session  by  introdu- 
cing Charles  H.  Tower,  assistant  di- 
rector of  NAB  Employee-Employer 
relations.  The  discussion  will  cover 
station  operating  labor  costs,  techni- 
cal, programming  and  selling.  Per- 
sonnel costs  will  also  come  up  for 
discussion. 

Following  the  morning  session  the 
broadcasters  will  lunch  with  mem- 
bers of  the  Boston  Ad  Club  at  the 
Hotel  Somerset  and  when  the  after- 
noon session  is  resumed  Justin 
Miller,  president  of  NAB,  will  speak 
on  "Radio  Broadcasting — NAB  and 
You." 


Dempsey  To  Guest  On  CBS 

Former  world's  heavyweight  box- 
ing champion  Jack  Dempsey  will 
be  the  guest  'of  N.  Y.  Yankee  star 
Joe  DiMaggio  on  CBS'  "Joe  Dimag- 
gio  Show,"  Nov.  5,  10:00-10:30  a.m., 
EST.  Big  moments  in  Dempsey's 
long  and  brilliant  ring  career  will 
be  dramatized,  and  he  will  be  in- 
terviewed by  the  Yankee  Clipper. 


Registration  For  Meet  Of  1st  District  NAB 


Below  is  the  advance  registration 
for  the  two-day  meeting  of  the  First 
District,  NAB,  which  opened  yester- 
day at  the  Hotel  Somerset  in  Boston. 
The  list  includes  names  of  most  of 
the  NAB  membership  in  the  New 
England  area  as  well  as  industry 
executives  from  New  York  and 
Washington.  The  names  and  affilia- 
tions follow: 

A 

Amor,  Addison ..  RCA  Recording — N.  Y.  C. 

Alaire,  Leon  WACE — Chic opee,  Mass. 

Armstrong,  A.  N.  Jr..  . WCOP — Boston.Mass. 

Atwood,  Jack  S  WKDO — Augusta,  Me. 

Ayer,  Demeritt.  .VVMUK — Manchester,  N.  H. 

B 

Baker,  Dr.  Kenneth  B. 

NAB — Washington,  D.  C. 

Bannan,  Bertha 

855  Little  Bldg. — Boston  Mass. 
Barton,  Charles  Wm. .  .  WARE — Ware,  Mass. 
Bates,  Harold  S. .  .  .WJOY — Burlington,  Vt. 
Batchelder.  Ernest  F..WKNE — Keene,  N.  H. 
Beauvais,  Jack  A....WEEI — Boston,  Mass. 
Bingham,  George  W. 

WGNY-WKIP — Foughkeepsie  N.  Y. 

Bird,  Lorelei  WEEI — Boston,  Mass. 

Bishop,  Josephine  E. 

WMAS — Springfield,  Mass. 

Blackburn,  J.  W. 

Blackburn-Hamilton  Co. — Washington,  D.  C. 

Booth,  R.  W  WTAG — Worcester,  Mass. 

Boucher,  Louis  A. 

WTAG — Worcester,  Mass. 
Bloomberg,  Haskell .  WLLH — Lowell,  Mass. 
Borges,  Arthur  F. .  .  WERI — Westernly,  R.  I. 
Brackett,  Quincy  A. 

WSPR — Springfield,  Mass. 

Braine,  T.  B  WCAX — Burlington,  Vt. 

Brewster,  Warren  H. 

WLNH — Laconia,   N.  H. 

Brissette  WTAG — Worcester,  Mass. 

Brown,  Carlton  D. .  WTVL — Waterville,  Me. 
Brush,  Arthur  T..  .  .  WHDH — Boston,  Mass. 
Burleigh,  W  WSPR — Springfield,  Mass. 

C 

Calhoun,  Thomas ....  WEEI — Boston,  Mass. 
Carter,  Hervey.WMUR — Manchester,  N.  H. 

Caryl,  Herbert  INS — Boston,  Mass. 

Cervone,  Larry 

Gates  Radio  Company — Washington,  D.  C. 

Chalmers,  J  WEIM — Fitchburg,  Mass. 

Chandler,  V..  .  .  WMFR — Manchester,  N.  H. 
Clement,  Earle  G..WBET — Brockton,  Mass. 

Close,  Joseph  K  WKNE — Keene,  N.  H. 

Codel,  E. .  .The  Katz  Agency,  Inc — N.  Y.  C. 
Collins,  Robert  .  WMUR — Manchester,  N.  H. 
Congdon,  G.  M....WRJM — Newport,  R.  I. 
Cunningham,  Guy.  .  .WEEI — Boston,  Mass. 
Curran,  Charles  F. 

WBKA-WBKA-FM — Brockton,  Mass. 
Curto,  K.  M  WPRO — Providence,  R.  I. 

D 

Davis,  Jack  WJOY — Burlington,  Vt. 

DeLaney,  C.  G....WTHT — Hartford,  Conn. 
DeLude,  Norman.   WOTW — Nashua,  N.  H. 

Deme,  John  WICH — Norwich,  Conn. 

DeRose,  C.  N  WHYN — Holyoke,  Mass. 

Donahue,  R  WMAS — Springfield,  Mass. 

Donato,  N.  V. .  .C.  P.  MacGregor — N.  Y.  C. 
Doolittle.  F.  M. .  .  .  WDRC — Hartford,  Conn. 

Dorschug  WEEI — Boston,  Mass. 

Duchaine,  Joseph  P. 

WBSM — New  Bedford,  Mass. 
Dunn,  Tom  WCOP — Boston,  Mass. 

E 

Edwards,  W.  S  WEEI — Boston,  Mass. 

F 

Feldman,  Paul .  .  WMAS — Springfield,  Mass. 
Feldman,  R.  W.  WMAS — Springfield,  Mass. 
Fellows,  Harold  E. .WEEI — Boston.  Mass. 

Finney,  Deane  Fall  River,  Mass. 

Fitzgerald,  Dana  W. .WLLH — Lowell,  Mass. 
Flenniken,  James  M. 

Capitol  Records,  Inc. — Hollywood,  Calif. 
Foster,  Robert  C. 

Paul  H.  Raymer  Co.,  Inc. — Boston,  Mass. 

Friedheim,  R  World  Library — N.  Y.  C. 

Fuller,  A.  C  WTAG — Worcester,  Mass. 

Fuller,  C.  A  WBET — Brockton,  Mass. 

G 

Garrigus,  Fred  WEEI — Boston,  Mass. 

Gatchell,  C.  E. .  .  .  WGAN — Portland,  Maine 
Gates,  James.  .  .  .WIDE — Biddeford,  Maine 
Gilbert,  Janet 

Harold  Cabot  Company,  Inc. — Boston,  Mass. 
Girardin,  Ray  WEEI — Boston,  Mass. 


Gravel,  R.  L  WTAG — Worcester,  Mass. 

Grauel.  Hugh  M. 

World  Broadcasting  System — N.  Y.  C. 
Greenwood,  W. .  .  .WHAV — Haverhill,  Mass. 
Goodman,  W.  H. .   WPRO — Providence,  K.  I. 

Gridley,  Ansel  E  WARE — Ware,  Muss. 

Guernsey,  E.  E  WLBZ — Bangor,  Me. 

H 

Haase,   W.   B  WDRC — Hartford,  Conn. 

Hager,  Kolin  SESAC — New   York  City 

Haigis,  John  W.,  Jr. 

WHAI — Greenfield,  Mass. 

Harlow,  Roy 

Broadcast  Music,  Inc. — New  York  Oitj 

Harrison,  G  WMAS — Springfield,  .Muss. 

Hasbrook,  C.  P.... WCAX — Burlington,  Vt. 


Emphasis  on  Radio 

Boston — Just  how  much  em- 
phasis NAB  is  putting  on  ra- 
dio these  days  can  be  gained 
from  the  fact  that  Emerson 
Markham,  director  of  NAB's 
video  division,  is  present  at  the 
First  District  Meeting  but  is 
not  scheduled  to  talk  before 
the  meeting.  Markham  is  here 
in  the  role  of  a  TV  observer 
and  whatever  conversations  he 
has  on  television  are  of  an 
informal  nature. 


Haverlin,  Carl  BMI — New  York  City 

Haves.  David  WACE — Chicopee,  Mass. 

Hill,  J.  E. 

RCA  Broadcast  Equip.  Sales — N.  Y.  C. 

Hewitt,  W  WFCI — Providence.  R.  I. 

Higgins,  G.  T. ...WLAM — Lewiston,  Maine 

Hill,  E.  E  WTAG — Worcester,  Mass. 

Holbrook,  C  WMOU — Berlin,  N.  H. 

Hoy,  F.  S  WL4M — Lewiston.  Maine 

Huber.  Paul  WTVL — Waterville,  Me. 

Hubley,  B.  A..  WMNB — North  Adams,  Mass. 
Hyde,  H.  H  WPJB — Providence,  R.  I. 


Ignacio,  Louise. 


.WEEI — Boston.  Mass. 
J 

Jaspert,  G.  H  WCCM — Lawrence,  Mass. 

Johnson,  W  WTIC — Hartford,  Conn. 

Jones,  Arthur  H. 

Gray  Research  &  Development  Co. — 

Hartford,  Conn. 

Jones,    Ted  WCRB — Waltham,  Mass. 

K 

Keyworth,  J.  Gordon 

WMNB — North  Adams.  Mass. 
Kenney,  Peter  B. 

WKNB — New  Britain,  Conn. 
Kimel,  David  M. 

WLAW — Lawrence,  Mass. 

King,  Gene  WCOP — Boston,  Mass. 

Kingsley,  Walter ....  WCOP — Boston,  Mass. 

Kirby.  Gerald  WEEI — Boston,  Mass. 

Knight,  Carter.  .  .WEIM — Fitchburg,  Mass. 

Kopka,  Anne  WOTW — Nashua,  N.  H. 

Koster.  H.  W. .  .  .  WPJB — Providence,  R.  I. 

Krueger,  H.  L. .  .  WTAG — Worcester,  Mass. 
Kruttschnitt,  G.  A. 

WMMW — Meriden,  Conn. 
Kuhner,  Charles  F. 

WMNB — North  Adams,  Mass. 


Laffey,  F.  P  WLAW — Lawrence.  Mass. 

Lahr,  Melvin .  .  .  WSAR — Fall  River,  Mass. 
Lathrop,  A.  E. .  .  WPJB — Providence,  R.  I. 
Lawrence,  Craig ....  WCOP — Boston,  Mass. 
Lewis,  Gordon  J.  ...WIDE — Biddeford.  Me. 

Lloyd,  Edward  WEEI — Boston,  Mass. 

Lown,  Bert 

Associated  Program  Service — N.  Y.  C. 
Lucey,  W.  F  WLAW — Lawrence,  Mass. 

M 

Mack,  B  WMFR — Manchester,  N.  H. 

Malo,  W.  F  WDRC — Hartford,  Conn. 

Malo,  W.  Jr..  .  .WNHC — New  Haven,  Conn. 

Maffie.  Al  WLNH — Laconia,  N.  II. 

Marcoux,  Rudolph  O. 

Maine  Broadcasting  System.  Portland,  Me. 
Markham  G.  E. .  NAB — Washington,  D.  C. 

Marks,  II.  Roy  WEEI — Boston,  Mass. 

Meyer,  Harold  II..  .  WPOR — Porland,  Me. 
Miller,  Justin  ....  NAB — Washington,  D.  C. 
Milne,  J.  T. .  .  .  WNHC — New  Haven.  Conn. 
Mitchell.    Florence ..  WEEI — Boston,  Mass. 

Mitchell,  M  NAB — Washington,  D.  C. 

Molina,  H.  G. .  .  .  WEIM — Fitchburg.  Mass. 
Molina  H.  G.,  Jr.. WEIM — Fitchburg.  Mass. 


Monson,  Paul...  WSPR — Springfield,  Mass. 
Montague,  P.  J.  WHYN — Holyoke,  Mass. 
Moore,  Gordon. WMUR — Manchester,  N.  H. 
Morgan,   Albert  WTVL — Waterville,  Me. 

Morley,  B.  S  WTAG — Worcester,  Mass. 

Morency,  P.  W  WTIC — Hartford.  Conn. 

Morrison  Robert  Z.,  Jr. 

World  Broadcasting  System  New  York  City 

Murray.   J.  J  WEEI — Boston,  Mass. 

MacNeil,   Marion .  .  WERI — Westerly,  R.  I. 

McElwain,  D  WACE — Chicopee,  Mass. 

McGrath.  William.  WHDH — Boston,  Mass. 
McKeon,  N.  A. ..WTAG — Worcester,  Mass. 
McKernan  WTWN — St.  Johnsbury.  Vt. 

N 

Newell.  Hal 

WBKA-WBKA-FM — Brockton,  Mass. 
Newcomb.  Arthur.  WOTW — Nashua,  N.  H. 
Norwood,  D  WLAW — Lawrence,  Mass. 

o 

O'Brien,  Richard  J. 

WMNB — North  Adams,  Mass. 

O'Donnell,  C  WRJM — Newport.  R.  I. 

Oehring,  Lewis  E. .  .  WKNE — Keene,  N.  H. 
Ogden,  Clifford  E. 

Capitol  Records.  Inc. — Hollywood,  Calif. 

Olson,  Harvey ....  WDRC — Hartford,  Conn. 

O'Malley,  C  WACE — Chicopee,  Mass. 

Oury,  W.  P  WERI — Westerly,  R.  I. 


Parmet,  G.  R. .  .WALE — Fall  River.  Mass. 
Parsons,  J.   T..  .  .WBRK — Pittsfield,  Mass. 

Pattee,  Lin  BMI — New  York  City 

Paul,  S. .  .  Broadcasting  Magazine — N.  Y.  C. 

Peebles,  R.  M  WKNE — Keene,  N.  H. 

Peters,  G.  J. .  .  .  WAVZ — New  Haven,  Conn. 

Pilla,  Ed  WCOP — Boston,  Mass. 

Pine,  Helen  WEEI — Boston,  Mass. 

Pinkham,  Charles  H. 

Erwin,  Wassey  &  Co. — New  York  City 
Piatt  ,  Bernard ...  Sponsor — New  York  City 


R 


Reid,  Robert . 
Reinhart,  Alan 

Harry  Good 
Richnian,  D.  M. 
Rines,  W.  H. .  .  . 
Robinson,  R.  J. . 
Rogers,  I.  E. .  .  . 
Rowles,  Mary  V. 

Broadcast  Adv 
Ryder,  J.  M. .  .  . 
Ryder,  P.  H. .  .  . 


INS — New  York  Citj 


man  Radio  Prod.  N.  Y.  C. 

.  .WHOB — Gardner,  Mass. 
....  WCSH — Portland.  Me. 

.  .  WACE — Chicopee,  Mass. 
.  WLAW — Lawrenee,  Mass. 

g.  Bureau — New  York  City 
WBRY — Waterbury,  Conn. 
WBRY — Waterbury,  Conn. 


Schultz.  Carl  W. 

WMMW-WMMW-FM — Meriden.  Conn. 
Schoen,  Arnold  F.,  Jr. 

WPRO — Providence,  R.  I. 
Shepard,  Richard  L. 

WBKA-WBKA-FM — Brockton,  Mass. 
Shute,  E.  H.,  Jr. .  .  WLAM — Lewiston.  Maine 
Simms,  R. .  .  Erwin,  Wassey  &  Co. — N.  Y.  C. 

Sisson,  G.  L  WALE — Fall  River.  Mass. 

Sisson,  J.  R  WALE — Fall  River,  Mass. 

Spokes,  A.  E  WJOY — Burlington.  Vt. 

Stanton,  M  WORC — Worcester,  Mass. 

Steinhilber.  Reinhold 

WBET-WBET-FM — Brockton,  Mass. 
Stoughton,  Milton  W. 

WSPR — Springfield,  Mass. 
Stovin,  H.  N. .  Radiotime,  Inc. — Chicago.  111. 

Stubbs,  L.  H  WGAN — Portland.  Me. 

Sullivan.  C.  M...NAB — Washington.  D.  C. 
Swan,  J.  D  WCAX — Burlington,  Vt. 


Tiemer,  P. .  .  Paul  H.  Raymer  Co. — N.  Y.  C. 
Tindal.  Alan  C.  .WSPR — Springfield,  Mass. 

V 

Vaill,  Charles  B.  II.  WEEI — Boston,  Mass. 
Vigue.  Harold.  .  . WTVL — Waterville.  Mass. 

w 

Walker.  W.  A.       WFCI — Pawtucket.  K.  I. 

Warner.  W.  W  WHDH — Boston.  Mass. 

Way.  J.  Buz.  .  .  .WALE — Fall  River.  Mass. 
Weed.  J.  J.  ..Weed  &  Co. — New  York  City 
Weis,  Pierre 

Lang-Worth  Feature  Programs — N.  ^  .  t  . 

Whalen.  Mary  WEEI — Boston.  Mass. 

Wheeler.  Harry.  .  .  WCOP — Boston.  Mass. 
Wildman.   James  ....  WEEI — Boston.  Mass. 

Wilkoft'.  John  WCOP — Boston.  Mass. 

Williams.  David  R. 

Standard  Kadio  Trans.  Serv. — N.  Y.  C. 
Woodward,  Charles  W.,  Jr. 

WPJB — Providence,  B,  l. 
Y 

Young.  William  E. 

Lang-Worth  Feature  Prog.  N.  \.  C. 
Youse,  Clifford.  .  .  WLAW — Lawrenee,  Mass. 


6 


RADIO  DAILY 


Tuesday.  November  1.  1949 


Temporary  Licenses 
Given  Web  Stations 


(Continued  from  Page  1) 

ary  extensions  were  agreed  upon 
pending  determination  of  the  merit 
of  the  complaint  of  the  National  As- 
sociation of  Radio  Station  Represen- 
tatives against  network  activities  in 
the  spot  field.  All  three  nets  admit 
having  represented  some  of  their  af- 
filiates in  spot  sales,  by-passing  the 
reps. 

Charge  by  NARSR  is  that  the  net- 
work spot  sales  activities  violate  the 
chain  broadcast  rules,  or  are  at  any 
rate  not  in  the  public  interest. 

In  separate  letters  the  Commission 
yesterday  notified  the  nets  of  its  ac- 
tion. The  NARSR  charges  were  the 
only  causes  mentioned  in  the  letter 
to  CBS,  while  additional  complaints 
from  WING,  Dayton,  WJW,  Cleve- 
land, and  KPRO,  Riverside,  Calif., 
were  also  mentioned  in  the  letter  to 
ABC. 

In  the  letter  to  NBC,  the  Commis- 
sion refers  also  to  the  Don  Lee  hear- 
ing, and  the  spot  sales  proceeding. 
In  addition,  the  Commission  wrote: 

Text  of  Letter 

"During  the  course  of  this  hearing, 
at  which  NBC  was  represented  by 
counsel,  testimony  was  received 
from  the  president  of  radio  station 
KHQ,  Spokane,  Washington,  an  NBC 
affiliate,  concerning  a  proposal  in 
August,  1948,  to  continue  the  broad- 
cast, on  a  national  spot  basis,  of  a 
six-day  per  week  program  of  the 
Richland  Oil  Company,  broadcast 
during  station  (non-option)  time, 
after  such  program  had  been  trans- 
ferred from  the  NBC  to  the  ABC. 
While  these  negotiations  were  in 
progress  the  station  received  the  fol- 
lowing telegram  introduced  into  evi- 
dence at  the  hearing,  from  Sydney 
A.  Strotz,  vice-president  of  the  NBC: 

Western  Union  telegram  October 
21,  1948 

'I  am  very  much  surprised  at  the 
horse  trading  which  is  going  on  in 
connection  with  the  Richfield  deal. 
You  evidently  forgot  that  you  as  an 
affiliate  have  at  least  some  loyalty 
to  NBC.  There  is  no  question  that 
we  will  sell  this  time  to  a  very  sub- 
stantial account  which  will  not  only 
take  the  eight  stations  involved  but 
all  the  other  stations  throughout  our 
network.  If  you  don't  like  our  affili- 
ation we  would  like  to  know  about 
it  now.  I  will  be  delighted  to  discuss 
the  matter  over  the  phone  if  you 
care  to  call.  Regards.  Sydney  A. 
Strotz.' 

"This  testimony  would  appear  to 
present  a  substantial  question  as  to 
whether  the  NBC  has  violated  or  at- 
tempted to  induce  or  coerce  its  af- 
filiates to  violate  certain  of  the  Com- 
mission's chain  broadcasting  regula- 
tions." 

Placed  on  temporary  license  until 
next  March  were  WCBS,  New  York; 
WCCO,  Minneapolis,  WBBM,  Chi- 
cago and  KCBS,  San  Jose,  all  CBS 
stations;  WENR,  Chicago,  WJZ,  New 
York,  and  KGO,  San  Francisco,  all 
ABC;  and  KOA,  Denver,  WMAQ, 
Chicago,  WNBC,  New  York  and 
KNBC,  San  Francisco,  all  NBC. 


NETWORK  SONG  FAVORITES 

The  top  30  songs  of  the  week  (more  in  case  of  ties),  based 
on  the  copyrighted  Audience  Coverage  Index  Survey  of 
Popular  Music  Broadcast  over  Radio  Networks.  Published 
by  the  Office  of  Research,  Inc.,  Dr.  John  Peatman,  Director. 
Survey  Week  of  October  21-27,  1949 

TITLE  PUBLISHER 

A  Dreamer's  Holiday  Shapiro-Bernstein 

Ain't  She  Sweet  Advanced 

Bali  Ha'i  Chappell 

Bye  Bye  Baby  J.  J.  Robbins 

Dime  A  Dozen  E.  H.  Morris 

Don't  Cry  Joe  Harms 

Fiddle  Dee  Dee  Harms 

Hop  Scotch  Polka  Cromwell 

Huckle  Buck  United 

Hush  Little  Darlin'  Michael 

I  Can  Dream  Can't  I  Chappell 

Just  For  Fun  Paramount 

Just  One  To  Say  I  Love  You  Berlin 

Last  Mile  Home  Leeds 

Let's  Take  An  Old  Fashioned  Walk  Berlin 

Maybe  It's  Because  Bregman-Vocco-Conn 

Meadows  Of  Heaven  Laurel 

My  Own  My  Only  My  All  Paramount 

Now  That  I  Need  You,  (Where  Are  You)  Famous 

Room  Full  Of  Roses  Hill  &  Range 

Rudolph  The  Red-Nosed  Reindeer  St.  Nicholas 

Slipping  Around  Peer 

Someday  You'll  Want  Me  To  Want  You  Duchess 

Story  Of  Annie  Laurie  Santly-Joy 

That  Lucky  Old  Sun  Robbins 

There's  Yes  Yes  In  Your  Eyes  Witmark 

Toot  Toot  Tootsie  Goodbye  Feist 

Twenty-Four  Hours  Of  Sunshine  Advanced 

Younger  Than  Springtime  Chappell 

You're  Breaking  My  Heart  Mellin 

You're  So  Understanding  Barron-Pemora 


Second  Group 

TITLE  PUBLISHER 

A  Wonderful  Guy  Chappell 

Blue  For  A  Boy  Pink  For  A  Girl  Gallico 

Georgia  On  My  Mind  Peer 

Give  Me  A  Song  With  A  Beautiful  Melody  Witmark 

Homework   Berlin 

I  Never  See  Maggie  Alone  Bourne 

I'm  Throwing  Rice  At  The  Girl  I  Love  Hill  &  Range 

In  Santiago  By  The  Sea  Life  Music 

It's  A  Great  Feeling  Remick 

Jealous  Heart  Acuff  &  Rose 

Let's    Harmonize  Santly-Joy 

My   Bolero  Shapiro-Bernstein 

My    Street  Campbell 

Oh  You  Beautiful  Doll  Remick 

Over  The  Hillside  Dreyer 

So  In  Love  T,  B.  Harms 

Some  Enchanted  Evening  Chappell 

Song  Of  Surrender  Paramount 

Through  A  Long  And  Sleepless  Night  Miller 

Where  Are  You  Blue  Eyes  Knickerbocker 

Why  Fall  In  Love  With  A  Stranger  Campbell 

Wishing  Star  Broadcast  Music 

You  Told  A  Lie  Bourne 

You're  My  Thrill  Sam  Fox 

Copyright,  1949,  by  Office  of  Research,  Inc. 


FCC  Answers  Webs 
On  Giveaway  Charge 


(Continued  from  Page  1) 

conferred  upon  it  by  Congress  as  a 
valid  exercise  of  its  power  to  regu- 
late interstate  commerce." 

In  the  answer  delivered  to  the 
American  Broadcasting  Company 
yesterday,  the  U.  S.  Government 
and  the  FCC  requested  the  court 
to  dismiss  the  complaint  and  that 
the  plaintiffs,  (ABC,  CBS  and  NBC) 
be  ordered  to  pay  the  court  costs. 

The  FCC  cited  the  allegations  to 
the  effect  that  "none  of  such  pro- 
grams constitutes  a  lottery,  gift  en- 
terprise or  similar  scheme"  in  viola- 
tion of  the  Criminal  Code  as  being 
a  "conclusion  of  law  requiring  no 
answer."  The  Government's  answer 
also  described  as  "a  conclusion  of 
law"  the  allegation  of  the  web  that 
the  Commission  will  automatically 
deny  the  new  applications  or  re- 
newals of  broadcast  licenses  of  the 
plaintiffs  if  the  rules  are  upheld  by 
the  court. 

The  FCC  also  denied  the  net- 
works' charge  that  it  did  not  pre- 
sent any  arguments  or  adduce  any 
evidence  at  the  hearings  held  on 
Oct.  19,  1948,  or  at  any  other  time 
in  support  of  its  proposed  rules. 


FM  Store-Radio  Report 
In  New  Survey  By  NAB 

(Continued  from  Page  1) 

items  plugged.  Of  the  50  stores 
studied  in  the  company's  test,  25 
were  FM  equipped  and  25  had  no 
store  radio. 

The  story  of  the  test  is  one  of  sev- 
eral in  the  new  NAB  study  prepared 
by  the  FM  director,  Arthur  Stringer, 
for  distribution  to  the  FM  members 
of  the  association.  The  itemized  list 
of  stock  in  which  FM-equipped 
stores  jumped  their  sales  over  non- 
equipped  stores  included  some  with 
increases  as  high  as  260  per  cent,  he 
said. 


NEED  RECORDING 
TAPE  IN  A  HURRY? 


For  emergency  use,  we  will 
rush-ship  (by  Air  if  outside 
N.  Y.  area)  up  to  20  reels 
from  our  New  York  stock  at 
prices  listed  for  such  quantities. 


CALL 
OR  WRITE 


today  for  complete 
Recording  Tape  price 
list  and  a  Free  supply  of 
Program  Identification 
Labels. 


AUDIO  &  VIDEO  PRODUCTS  CORP. 

1  6  5  0  BROADWAY,  N.Y.I  9,  H.I. 


Section  of  RADIO  DAILY,  Tuesday,  November  I,  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


CANADA  TV  'WIDE  OPEN'-DUNTON 


TELE  TOPICS 


DECAUSE  THEY  OFFER  week-to-week 
"  continuity  through  established  charac- 
terizations and  variety  through  changing 
situations,  domestic  comedy  shows  seem 
destined  to  occupy  an  increasing  portion 
of  TV's  programming  makeup.  With  good 
scripting — the  major  need  of  most  stanzas 
— they  may  well  continue  indefinitely  with 
little  or  no  wear.  One  that  must  be  ranked 
near  the  top  in  the  category  is  "The  Truex 
Family,"  a  recent  arrival  on  WPIX.  The 
members  of  the  Truex  clan — there  are 
more  than  we  can  count — from  Ernest  and 
Sylvia  on  down  to  granddaughter  Penelope, 
age  three,  set  out  to  show  that  actors  are 
people,  even  as  you  and  me,  but  a  more 
talented  and  entertaining  tribe  would  in- 
deed be  hard  to  find.  .  .  .  Last  week  a 
gentleman  billed  as  George  Spelvin  ap- 
peared on  the  show  as  a  stage-struck  v-p 
of  Gimbels,  program's  sponsor,  and  played 
the  hambone  role  to  the  hilt  with  hilarious 
results.  Although  Spelvin  is  not  a  new- 
comer to  acting,  he  is  better  known  in 
the  trade  as  Warren  Wade,  former  NBC 
production  chief  and  now  program  manager 
of  WPIX.  .  .  .  Program  also  contains  some 
of  the  best  examples  of  commercial  inte- 
gration ever  seen,  but  we  wish  they'd  drop 
the  super-imposed  price  tag  as  an  article 
is  described.  It's  disturbing  and  unneces- 
sary. .  .  .  Scripts,  by  Jim  Truex  and  Searle 
Kramer,  are  well  above  average,  and  direc- 
tion, by  Clay  Yurdin,  is  excellent. 


TTHE  DuMONT  Teletranscription  depart- 
■  ment  made  its  1,000th  recording  Sat- 
urday nite  when  it  canned  "Cavalcade  of 
Stars."  Headed  by  Ed  Carroll,  the  depart- 
ment records  about  80  performances  a 
week.  .  .  .  Charles  Laughton,  Eddie  Albert 
and  Allyn  McClerie  will  guest  on  the  debut 
of  the  new  Paul  Whiteman  show  on  ABC 
Sunday.  Scripted  by  George  Faulkner,  pro- 
gram is  produced  by  Tony  Stanford  and 
directed  by  William  H.  Brown,  with  TV 
production  by  Ward  Byron.  .  .  .  Frank 
Dahm  has  joined  the  staff  of  WOR-TV 
as  editor  of  "Telefax  News,"  daily  three- 
hour  newspaper  scanned  by  the  station 
from  2  to  5  p.m.  .  .  .  Vincent  Price  will 
narrate  the  Stokey  and  Ebert  film  produc- 
tion of  "A  Christmas  Carol"  which  will 
be  shot  at  the  Jerry  Fairbanks  studios. 


\A/AAM,  Baltimore,  marks  its  first  anni- 
versary  tonite  with  a  special  "Birth- 
day Party"  show  to  be  produced  and  di- 
rected by  Anthony  Farrar.  Mayor  Thomas 
D'Alesandro  will  guest.  .  .  .  Giveaway  offer 
mentioned  only  once  on  a  WCAU-TV  show 
last  week  drew  5,480  requests  in  four  days. 
.  .  .  The  wives  of  three  WPIX  announcers, 
John  Tillman,  Joe  Bolton  and  Jack  Mc- 
Carthy, are  expecting  heirs  within  15  days 
of  each  other  next  spring,  and  all  three 
have  made  reservations  at  Doctors  Hospital, 


Special  Holiday  Show 
Sold  By  NBC  And  CBS 


(Continued  from  Page  1) 

TV  cutlets  that  can  clear  the  time, 
both  live  and  by  recording.  Program 
will  combine  the  sponsor's  two  AM 
shows  featuring  the  Symphonette, 
conducted  by  Mishel  Piastro,  and 
the  Choraliers,  conducted  by  Eugene 
Lowell.  Program  will  be  aired  5-6 
p.m.,  EST,  Nov.  24.  Agency  is  Victor 
A.  Bennett  Co. 

Elgin-American,  which  last  year 
sponsored  a  two-hour  variety  show 
on  ABC-TV,  is  buying  the  entire 
NBC  interconnected  web  as  well  as 
an  unspecified  number  of  non-inter- 
connected outlets.  Headlining  the 
show,  which  will  be  produced  by 
Max  Liebman,  will  be  Milton  Berle, 
George  Jessel  and  the  Ritz  Brothers, 
the  latter  making  their  initial  video 
appearance.  Program  will  be  aired 
Thanksgiving  night,  8:30-10  p.m.  and 
will  originate  at  the  International 
Theater.  Agency  is  Weiss  &  Geller. 


WNAC-TV  Sells  Film  Seg 

Boston — Allen  Furniture  Co.  has 
signed  with  WNAC-TV  for  sponsor- 
ship, through  Oct.,  1950,  of  a  weekly 
quarter-hour  film  series,  "Curiosities 
In  The  News,"  produced  by  Walter 
Fudder.  Silton  Brothers  is  the  agen- 
cy. 


WAAM  Names  Carter 

Baltimore  —  Kenneth  L.  Carter, 
formerly  with  W MAR-TV,  has  been 
named  local  sales  manager  of 
WAAM,  it  was  announced  yesterday 


Tele  Private  Activity, 
Not  Federal,  Says  Coy 


Washington  Bureau  of  RADIO  DAILY 
Washington  —  FCC  Chairman 
Wayne  Coy  has  notified  several 
Virginia  residents,  through  Con- 
gressman Burr  P.  Harrison,  that  it 
is  up  to  private  enterprise  to  pro- 
vide them  with  television  service. 
Although  the  FCC  is  sympathetic 
to  their  concern  that  it  might  not 
be  made  available  in  small  towns, 
Coy  rejected  the  idea  that  the  Gov- 
ernment could  provide  program- 
ming. 

On  the  other  hand,  Coy  pointed 
to  the  possibility  that  duplicate  sta- 
tions might  be  constructed  to  bring 
the  program  schedules  of  big  city 
stations  to  small  towns. 

Want  Wide  Distribution 

Harrison  announced  last  night 
that  Coy  said  in  response  to  queries 
that  the  Commission  is  anxious  that 
TV  service  be  as  widely  available 
as  possible,  and  that  as  many  chan- 
nels as  can  be  will  be  made  avail- 
able. 


Will  Discuss  Television 

Hartford,  Conn. — Television  will 
be  the  topic  of  a  talk  to  be  given  by 
chief  announcer  Russell  Naughton  of 
WDRC,  November  16th  at  the  Wind- 
sor Locks,  Rotary  Club.  WDRC  has 
a  television  application  pending  be- 
fore the  FCC. 


by  Armand  Grant,  recently  promo- 
ted to  director  of  sales.  Grant  is  in 
charge  of  all  station  sales. 


Wilson  Quits  As  ABC  Veepee 
As  Web  Slashes  All  Budgets 


J.  Donald  Wilson,  has  resigned  as 
vice-president  and  national  director 
of  network  programs  of  ABC,  it  was 
learned  yesterday. 

His  resignation  coincides  with  a 
curtailment  of  the  web's  TV  sustain- 
ing program  schedule  and  a  substan- 
tial budget  cut  involving  virtually 
every  department. 

Wilson  has  been  a  vice-president 
of  the  web  since  January  of  this 
year,  when  he  was  transferred  to 
New  York  from  Hollywood  where 
he  was  program  manager. 

The  across-the-board  budget  re- 
duction, the  second  this  year,  means 
reductions  in  service  and/or  person- 
al in  varying  amounts  for  all  depart- 
ments. Heaviest  cuts  are  expected  in 


TV  production  and  engineering  per- 
sonnel as  the  result  of  the  dropping 
of  eight  hours  of  sustaining  shows  a 
week,  two  -  and  -  a  -  half  hours  of 
which  were  film.  Programs  axed  in- 
clude Bowling  Headliners,  Actors 
Studio,  A  Couple  Of  Joes,  Sleepy 
Joe  and  I  Believe. 

ABC  officials  prefer  to  call  the 
cutback  a  readjustment  and  realign- 
ment of  an  unwieldy  and  unprofit- 
able program  schedule.  Web  is  going 
all  out  to  promote  the  new  Paul 
Whiteman  show  for  Goodyear  that 
bows  Sunday  nite  and  should  other 
new  commercials  be  landed  it  would 
undoubtedly  program  sustainers 
around  them  to  build  block  pro- 
gramming continuity. 


CBC  Chief  Scores 
B'dcasters  For 
TV  Outlook 

Victoria,  B.  C. — Television  in  Can- 
ada is  "wide  open"  for  private 
broadcasters  to  step  in,  but  so  far, 
no  one  has  shown  much  interest, 
A.  D.  Dunton,  chairman  of  the  board 
of  governors  of  the  CBC,  said  here. 
He  added  "there  has  been  a  marked 
lack  of  interest  on  the  part  of  pri- 
vate operators  in  establishing  tele- 
vision transmitting  stations  in  Can- 
ada." 

He  attributed  this  in  part,  to  lack 
of  understanding  of  the  extent  to 
which  CBC  has  developed  its  TV 
policy.  Application  for  a  $4,500,000 
loan  to  CBC  is  now  before  Parlia- 
ment, he  said.  If  the  loan  is  ap- 
proved, CBC  will  set  up  video  pro- 
duction centers  and  transmitters  in 
Toronto  and  Montreal,  to  supply 
programs  directly  to  surrounding 
areas.  In  addition,  programs  will  be 
recorded  for  use  by  any  other  exist- 
ing stations  in  Canada. 

Only  on  'Private'  Application 

But,  he  said,  so  far  only  one  pri- 
vate operator  has  applied  for  per- 
mission to  build  a  TV  transmitter. 
He  is  Bill  Rea,  of  C.K.N.W.,  at  New 
Westminister,  B.  C,  who  "will  be  on 
the  air  with  television  in  a  year 
to  a  year  and  a  half,"  Dunton  said. 
"Of  course,  television  is  a  tremend- 
ously expensive  proposition,  but 
we're  authorized  to  subsidize  pri- 
vate stations  by  supplying  them 
with  shows." 

Earlier,  Dunton  had  said  that  TV 
in  Canada  cannot  be  placed  exclu- 
sively in  the  hands  of  private  com- 
mercial interests,  since  such  a  move 
would  result  in  Canada  being 
swamped  with  U.  S.  programs  to 
the  exclusion  of  home  production. 

"The  tendency,"  he  said,  "would 
be  for  Canadian  television  to  be- 
come a  series  of  northward  off- 
shoots of  U.  S.  TV  instead  of  its 
forming  east-west  links  across  Can- 
ada." 

"Cost"  a  Big  Factor 

This,  he  continued,  was  nothing 
more  than  the  "result  of  commer- 
cial arithmetic."  Canadian  programs 
would  cost  more  for  production  than 
those  from  the  States.  Therefore, 
an  unregulated  industry  would  tend 
to  use  only  the  cheaper  U.  S.  pro- 
ductions. 

Pointing  out  that  TV  in  the  U.  S. 
is  operating  at  heavy  losses,  he  said 
two  obstacles  confront  the  estab- 
lishment of  video  in  Canada— the 
higher  cost  per  capita  because  of 
this  country's  relatively  small  pop- 
ulation, and  the  distance  factor. 


RADIO  DAILY: 


Tuesday,  November  1,  1949 


AGENCIES 


WILLARD  S.  FRENCH,  president 
of  Brook,  Smith,  French  &  Dor- 
rance,  Inc.,  New  York  and  Detroit, 
announces  the  appointment  of  the 
agency  as  advertising  counsel  for 
York  Corp.,  York,  Pa.,  manufactur- 
ers of  refrigeration  and  air  condi- 
tioning equipment.  The  appoint- 
ment becomes  effective  November 
15th. 

SIMONS  -  MICHELSON  COM- 
PANY, of  Detroit,  announces  the  ad- 
dition of  Helen  Anderson,  formerly 
of  WJBK-TV,  to  its  radio  and  tele- 
vision staff. 


THE  ACE  ART  COMPANY  of 
Reading,  Mass.,  makers  of  NuAce 
mounting  corners,  have  named 
James  Thomas  Chirurg  Company, 
Boston  and  New  York,  as  advertis- 
ing agency  and  merchandising  coun- 
sel effective  January  1,  1950.  The 
Chirurg  Boston  office  will  be  in 
charge. 


ARTHUR  PINE  ASSOCIATES 
have  been  appointed  to  handle  all 
publicity-public  relations  for  Gift- 
Pax,  New  York,  the  hospital  mer- 
chandising and  sampling  service  of 
baby  products  to  mothers. 

MARLBORO  SHIRT  COMPANY 
of  Baltimore,  Maryland,  manufac- 
turers of  dress  shirts,  sport  shirts 
and  outerwear,  have  appointed  Kas- 
tor,  Farrell,  Chesley  &  Clifford,  Inc.. 
as  their  advertising  agents. 

EXCELSIOR  QUICK  FROZEN 
MEAT  PRODUCTS,  New  York  City, 
have  appointed  Tracy,  Kent  &  Co., 
Inc.,  to  handle  an  extensive  adver- 
tising campaign  in  newspapers  and 
television  for  their  new  product, 
Quick  Frozen  Buttered  Beef  Steaks. 

AFFILIATED  RETAILERS,  INC., 
cooperatively  owned  by  59  depart- 
ment stores,  including  the  R.  H. 
Macy,  May  Company,  and  City 
Stores  Groups,  has  appointed  Ray- 
mond Spector  Company,  Inc.,  as  its 
advertising  and  merchandising 
counsel  in  connection  with  the  pro- 
motion of  its  store-owned  "AR" 
brands. 


CBM  Getting  Power  Boost 

Montreal — Work  has  been  started 
at  the  CBM  transmitter,  in  Marie- 
ville,  Quebec,  on  the  St.  Lawrence 
South  Bend  Shore,  about  30  miles 
southeast  of  Montreal,  to  boost  the 
station's  power  from  5  to  50  kilo- 
watts. It  is  expected  that  conversion 
will  be  completed  by  next  July. 


ATTENTION:  AGENCIES 

Top  Flight  Radio  Producer-director  with 
12  years'  experience  seeks  staff  affilia- 
tion with  agency  radio  department.  All 
details  on  request  to: 

RADIO  DAILY,  Box  #282 
1501  Broadway  New  York  City 


COflST-TO-COflST 


News  Series  Sched. 

Amsterdam,  N.  Y. — WCSS  presents 
as  a  new  series,  "Bill  Scott — Forest 
Ranger,"  produced  by  the  U.  S.  De- 
partment of  Agriculture  Forest  Ser- 
vice. This  show  is  designed  for  the 
younger  set  and  stresses  forest  con- 
servation. 

WCOP  Man  Turns  Author 

Boston,  Mass. — Tom  Lesure,  of  the 
WCOP  news  department,  has  an 
article  he  had  written  about  his 
Caribbean  honeymoon  used  in  the 
October  15th  issue  of  the  "Saturday 
Review  of  Literature."  The  article, 
titled  "Caribbean  Notebook,"  ap- 
peared in  William  Rose  Benet's 
column  "The  Phoenix  Nest." 

Kampe  Resigns 

St.  Louis,  Mo. — Mel  Kampe,  pro- 
motion manager  of  WIL,  resigned 
from  the  station  effective  November 
20,  1949.  Kampe  has  been  associated 
with  WIL  for  the  past  11  years  in 
programming,  writing,  publicity  and 
promotion.  He  will  sail  from  San 
Francisco  aboard  the  SS  Lurline 
November  30,  for  an  indefinite  stay 
in  the  Hawaiian  Islands. 

Eaton  Rejoins  WCCO 

Minneapolis,  Minn.  —  Gordon 
Eaton  will  join  the  announcing  staff 
of  WCCO,  effective  November  1.  He 
will  come  to  the  Twin  Cities  station 
from  WGST,  Atlanta,  Ga.  Eaton  pre- 
viously was  associated  with  WCCO 
before  he  worked  at  his  Atlanta 
post. 

Latest  Addition  On  WSB 

Atlanta,  Ga. — Newest  program  on 
the  WSB  schedule  is  "Moonlight 
Moods"  aired  each  Monday,  Wednes- 
day and  Friday  at  11:15  p.m.  The 
program  includes  poetry  read  by  Lee 
Jordan,  and  an  organ  musical  back- 
ground furnished  by  Bob  Van  Camp, 
station  musician. 


WEVD 
117-119  W.  46  St. 

HFNRV  0RFFNFIFI  0 ,  Uj    piroHnr     U  V  14 


WINS  Sales  Contest 

Rochester,  N.  Y. — Abe  Doris,  of 
Katz  sales  force  yesterday  was  de- 
clared winner  of  the  WARC-Katz 
agency  contest.  Sam  Townsend, 
owner  and  operator  of  the  Roches- 
ter station,  staged  the  sales  test  over 
the  period  of  August  and  September. 
Abe's  closest  competitors  were  Mike 
Flynn  and  Martin  Beck. 

Giyens  Supervising  Tour 

Schenectady,  N.  Y. — Gill  Givens, 
WGY's  supervisor  of  farm  programs, 
has  been  named  director  of  the 
American  Farmers  tour  of  Europe 
under  the  sponsorship  of  the  Nation- 
al Farmers  Union  and  TWA  Airlines. 
The  tour  is  sanctioned  by  the  U.  S. 
Department  of  Agriculture,  and  is 
planned  for  Northeastern  farmers 
who  want  to  study  French  agricul- 
tural methods  under  the  auspices  of 
the  French  Department  of  Agricul- 
ture. 

"Menjous"  Bought  By  WSIX 

New  York — The  Frederic  W.  Ziv 
Co.  announces  the  purchase  of  their 
"Meet  The  Menjous"  program  by 
radio  station  WSIX,  Nashville,  Tenn. 
The  show,  starring  actor  Adolphe 
Menjou  and  his  actress  wife,  Verree 
Teasdale,  will  be  broadcast  five 
times  weekly  over  WSIX. 


SOUTHWEST 


GENE  DENNIS,  general  manager 
of  KWHN,  Fort  Smith,  Arkan- 
sas, has  announced  a  further  expan- 
sion in  his  local  programming  by 
the  addition  of  the  MGM  transcrip- 
tion package  which  includes  Lionel 
Barrymore  at  Home,  Paula  Stone, 
Hollywood  USA,  MGM  Theater, 
Good  News  from  Hollywood,  Judge 
Hardy's  Family,  Maisie,  and  Doctor 
Kildare.  All  MGM  programs  are 
scheduled  in  the  night  periods  to 
contrast  with  heavy  daytime  sched- 
ule of  hillbilly  and  western  music. 
Over  40  performers  are  on  the 
KWHN  roster  of  talent,  probably 
more  live  hillbilly  and  western  tal- 
ent than  on  any  other  station.  Star 
units  include  Delmore  Brothers  and 
Lonnie  Glosson,  whose  'original 
"Why  Don't  You  Haul  Off  and  Love 
Me"  and  "Blues  Stay  Away  From 
Me"  recording  has  now  passed  the 
million  mark  in  sales  and  placed 
1st  and  8th  respectively  on  the  Hill- 
billy Hit  Parade.  Also  starred  on 
KWHN  are  the  Hartford  Quartette, 
Ozark  Rangers  and  Harmony  Belles. 
Pat  Breene,  femme  disc  jockey  of 
KTUL,  Tulsa,  Oklahoma,  put  more 
than  150  male  members  of  the  dee- 
jay fraternity  in  the  shade  when  she 
spun  off  with  the  honors  in  the 
regional  contest  conducted  by  Capi- 
tol Records.  Pat  was  proclaimed 
winner  by  Lloyd  O.  Cook,  branch 
manager  for  Capitol  in  Oklahoma. 


iXECUTIVEf 
tlUB  ©IP  NIEW  JQMK 

Luncheon-Meeting,  Thursday,  Nov.  3 
Hotel  Roosevelt 


GUEST  SPEAKER— General  William  H.  Harri- 
son, I.T.&T.  President,  speaking  on 
"International  Communications." 

SPECIAL  FEATURE — Presentation  of  Red  Cross 
Certificates  of  Appreciation  to  Red 
Barber,  CBS  Sports  Director,  and 
Yankees  sportscaster  Mel  Allen. 

ADMISSION — Members,  $3,  Non-Members, 
$3.75. 

For  last  minute  reservations  call  Claude  Barrere, 
Mu  6-0238 


I 


IODAKY 


The  National  Daily  Newspaper  of  Commercial   Radio   and  Television 


VOL.  49.  NO.  22 

NEW  YORK.  WEDNESDAY.  NOVEMBER  2,  1949 

TEN  CENTS 

EXPLOSION  SUSPENDS  FCC'S  HEARINGS 


Army-Navy  Football 
On  MBS  And  NBC-TV 


The  Army-Navy  Football  Game, 
Nov.  26,  1:15  p.m.,  EST,  (15  minutes 
before  the  kickoff)  will  be  carried 
exclusively  on  radio  by  MBS  and  on 
television  by  the  NBC-TV  network, 
under  the  sponsorship  of  Gillette 
Safety  Razor  Co.,  it  was  announced 
yesterday  by  Joseph  P.  Spang,  Jr., 
president  of  Gillette. 

Over  400  MBS  stations  are  sched- 
uled to  carry  the  traditional  classic. 
It  also  will  be  shortwaved  by  AFRS. 
sans  commercial.  The  announcers 
will  be  named  later  this  week. 


Foote,  Cone  &  Belding 
Expanding  Below  Border 

Foote,  Cone  &  Belding  Interna- 
tional Corp.,  New  York,  has  announ- 
ced the  completion  of  working  ar- 
rangements with  seven  Latin  Amer- 
ican advertising  agencies,  on  an  ex- 
clusive basis. 

The  deal  was  handled  by  Luis  G. 
Dillon,  executive  v-p  in  charge  of 
the  firm's  Latin  American  opera- 
tions, who  returned  to  New  York 
this  week  from  a  three  months'  stay 
in  Latin  America.  FCBI  had  previ- 
ously announced  the  appointment  of 
(Continued  on  Page  3) 

"Dr.  I.  Q."  Moves  To  ABC 
As  Sustaining  Feature 

"Dr.  I.  Q."  formerly  heard  on 
NBC  under  sponsorship  of  Mars 
Candy  Company,  will  become  an 
ABC  web  feature  on  Wednesday, 
November  9,  and  will  be  heard  at  8 
p.m.,  EST.  Lew  Valentine  will  con- 
tinue as  emcee  and  the  audience 
participation  show  will  be  offered 
for  commercial  sponsorship. 


Sound  Effects 

A  recording  session  of  "Martin 
Kane,  Private  Eye"  in  the  WOR 
studios  the  other  day  was  inter- 
rupted by  a  strange  rustling,  as 
of  mice  in  a  haystack.  The  direc- 
tor called  a  halt,  and  asked  who 
was  'mousing  up'  his  show.  Dead 
silence.  Finally  a  hard-bitten  ac- 
tor stepped  forward  and  con- 
fessed: he  was  wearing  taffeta 
shorts. 


Family  Interest 

Boston — When  Rudolph  O.  Mar- 
coux.  sales  promotion  manager 
of  WCSH,  Portland,  Maine,  regis- 
tered for  the  1st  District  NAB 
meeting,  he  also  registered  for 
Mrs.  Marcoux.  Together  they  at- 
tended all  sessions  of  the  two- 
day  meeting  and  took  special 
interest  in  all  the  sales  promotion 
clinic  discussions.  They  were  the 
only  "Mr.  and  Mrs."  team  at  the 
sessions. 


Miller  Prophesies 
Regarding  Color  TV 

Boston — Justin  Miller,  president  of 
NAB,  told  a  press  conference  during 
the  1st  District  NAB  meeting  yes- 
terday that  "another  ten  years 
would  be  needed  before  perfect 
color  television  could  be  expected." 

Judge  Miller  believes  that  the 
government  will  have  to  release 
some  of  the  ultra  high  frequency 
channels  controlled  by  government 
agencies,  for  private  use  before 
(Continued  on  Page  8) 

Philco  Sales  Rallying 
As  Production  Mounts 


Sales  and  net  income  of  the  Philco 
Corp.  for  the  third  quarter  of  1949 
fell  off  sharply  from  last  year's 
totals,  due  principally  to  "a  two- 
week  shutdown  in  midsummer  for 
factory  vacations  in  the  television 
and  radio  division,  and  heavy  start- 
ing costs  involved  in  getting  produc- 
tion under  way  on  the  new  1950 
line,"  it  was  announced  yesterday 
(Continued  on  Page  3) 


Blast  And  Fire  In  Post  Office  Building 
Destroys  Commission's  Files; 
Delays  Hearing  Plans 


Says  FCC  Can't  Rule 
On  'Transit'  Legality 


Washington  Bureau  of  RADIO  DAILY 
Washington — FCC  observers  were 
on  hand  yesterday  for  the  fourth 
day  of  the  local  hearing  on  street- 
car radio,  but  Assistant  Attorney 
General  Harry  Plotkin  said  the 
Commission  could  not  attempt  to 
comment  on  the  legal  questions  in- 
volved. The  matter  has  never  actu- 

(Continued  on  Page  6) 


WTOP's  Tape  Recorder 
At  Wash.  Airplane  Crash 

Washington  Bureau  of  RADIO  DAILY 
Washington— WTOP,  CBS'  outlet 
in  the  nation's  capital,  claimed  a 
tape  recorder  first  yesterday  in  the 
coverage  of  the  collision  of  a  P-38 
with  an  Eastern  Airlines  DC-4  at 
National  Airport  yesterday  with  the 
loss  of  54  lives. 
Stephen  Laird.  CBS  commentator, 
(Continued  on  Page  6) 

IT&T  Prexy  To  Address 
New  York  REC  Thursday 

Gen.  William  H.  Harrison,  presi- 
dent of  IT&T,  will  be  the  guest 
speaker   at    this   week's  luncheon 
meeting   of   the   Radio  Executives 
(Continued  on  Page  2) 


Radio  Progress  Highlighted 
As  Nat.  Radio  TV  Week  Opens 


Radio's  remarkable  progress  dur- 
ing the  last  29  years — "the  most 
phenomenal  growth  ever  recorded 
in  a  single  industry" — was  reviewed 
this  week  by  the  NAB  in  a  report 
coinciding  with  the  opening  of  Na- 
tional Radio  -end  Television  Week, 
Oct.  30-Nov.  5. 

Gordon  Gray,  of  WIP,  Philadel- 
phia, and  W.  B.  McGill,  of  the  West- 
inghouse  Radio  Stations,  Inc.,  have 
been  named  co-chairmen  of  a  joint 


committee  to  arrange  the  celebra- 
tion of  radio's  29th  birthday.  The 
event  is  co-sponsored  by  the  NAB 
and  the  Radio  Manufacturers  Assn. 

Dealer  participation  will  center  on 
joint  sponsorship  of  full-page  ad- 
vertisements in  more  than  500  cities 
and  towns,  tied  in  with  local  dis- 
plays of  radios  and  TV  sets.  RMA 
thus  far  has  filed  orders  from  574 
daily  and  weekly  newspapers  for 
(Continued  on  Page  6) 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  Indefinite 
postponement  of  all  hearings 
scheduled  for  Washington  was 
ordered  yesterday  as  FCC 
members  and  employes  pre- 
pared to  try  to  find  out  just 
what  documents  and  files  have 
been  completely  lost  and  what 
may  be  recovered.  In  addition, 
a  large  part  of  the  commis- 

(Continued  on  Page  8) 

BBC's  American  Staff 
Cut  In  Economy  Move 

Staff  of  the  North  American  office 
of  the  British  Broadcasting  Com- 
pany in  New  York  has  been  reduced 
from  29  to  14  members  because  of 
the  recent  devaluation  of  the  pound, 
it  was  announced  yesterday  by 
Norman  Luker.  North  American 
BBC  director,  who  recently  return- 
ed from  a  BBC  conference  in 
London. 

Among  the  executives  who  will 
(Continued  on  Page  2) 

NARND  Agenda  Set 

For  Two-Day  Confab 

More  than  200  newsmen  are  ex- 
pected to  attend  the  annual  conven- 
tion of  the  National  Association  of 
Radio  News  Directors  at  the  Com- 
modore Hotel,  Nov.  11-13. 

Allen  Martin  of  WPIX,  New  York; 
(Continued  on  Page  2) 


Presentation 

Francis  Cardinal  Spellman  was 
the  recipient  yesterday  of  a 
floral  presentation  from  13  year- 
old  Betty  Clark,  ABC's  blind  sing- 
ing star,  in  commemoration  of 
National  Flower  Week.  Betty,  who 
was  chosen  as  national  "Flower 
Girl"  by  the  Society  of  American 
Florists,  is  presenting  many  simi- 
lar floral  gifts  to  hospitals  in  the 
Cardinal's  name. 


2 


RADIO  DAILY 


Wednesday.  November  2,  1949 


*  COmiNG  AND  GOING  * 


Vol.  49,  No.  22      Wed.,  Nov.  2,  1949      10  Cts. 


JOHN  W.  ALICOATE     :     :  Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :   Business  Manager 


Published  daily  except  Saturdays.  Sundays 
and  Holidays  at  1501  Bro;.<iway,  New  York. 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J  \V 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch.  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicotte, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00 
Address  all  communications  to  Radio  Daily. 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336.  7-6337.  7-6338. 
Cable  address:  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
6425  Hollywood  Blvd.        Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Oahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
3G0  No.   Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Girard.  Manager 
Tower  Petroleum  Bldg., 

Dallas.  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
"nder  the  act  of  March  3,  1879. 


FINANCIAL 

—  (November  1)  " 

NEW  YORK  STOCK  EXCHANGE 

Net 


High 

Low 

Close 

Chg. 

ABC   

7% 

75/8 

77/b 

+ 

Admiral  Corp  

27  V2 

27V4 

271/4 

+ 

Va 

Am.  Tel.  &  Tel. .  .  . 

144V4 

144V2 

I4434 

+ 

V* 

CBS  A   

24 

233,4 

24 

CBS  B   

24 

2334 

24 

Philco  .... 

285/8 

2734 

2834 

+ 

n/4 
1 

Philco  pfd  

81  V2 

81  V2 

81  Vj 

+ 

RCA  Common   .  .  .  . 

123'8 

12", 

12V4 

+ 

Vb 

RCA  1st  pfd  

713/, 

71'/, 

713, 

+ 

% 

Stewart-Warner  . 

125/s 

125/, 

125/, 

+ 

Vb 

W^st'nghouse    .  .  .  . 

29 

2  8  % 

28  3/4 

+ 

Vb 

West'nghouse  pfd. 

iom/2 

993/4 

100>/j 

+ 

Vi 

Zenith  Radio   

2734 

2734 

2734 

Va 

NEW  YORK 

CIHB 

EXCHANGE 

Nat.  Union  Rad;o 

27/8 

23/4 

23/4 

OVER  THE  COUNTER 

Bid  A-ked 

DuMont  Lab   14  15 

Stromberg-Carlson    1 3%  15 


Radio  Week  In  Ohio 

Portsmouth.  O. — Leal  activities  in 
connection  w'th  the  obs^rvan^e  of 
National  Radio  Week  in~lude  a  spe- 
cial program  bv  the  Portsmouth 
Amateur  Rad'o  Club  on  Saturdav 
night,  and  a  spee-h  bv  Hugh  M.  P. 
Higgins  before  the  K'wan's  Club. 
Higgins  is  vice-pr*=s'dont  and  gen- 
eral manarr  of  WMOA.  Marietta. 
O.,  and  was  formerly  assistant  direc- 
tor of  broadcast  advertising  for  the 
NAB. 


GORDON  GRAY,  vice-president  of  WIP, 
Philadelphia,  yesterday  was  in  New  York  on 
station  business. 

WAYNE  STEFFNER,  sales  manager  of  KNX- 
Columbia  Pacific  Network,  is  on  a  business 
trip  to  San  Francisco. 

PETER  DONALD  has  returned  from  a  series 
of  charity  appearances  in  Connecticut  and  has 
resumed  his  daytime  comedy  series,  "Talk  Your 
Way  Out  of  It,"  also  his  weekly  comedy  ap- 
pearances on  "Can  You  Top  This"  broadcast 
over  WOR. 

TED  ABER,  of  Mohawk  Carpet  Co.,  sponsors 
of  the  Roberta  Quinlan  "Showroom"  series  on 
TV,  is  in  Amsterdam,  N.  Y.,  planning  the 
convention  at  which  Roberta  will  sing. 

WILLIE  SHORE,  comedy  dancer,  is  due  from 
Buffalo  for  his  guest  shot  this  Saturday  night 
on  the  television  program,  "Cavalcade  of 
Stars." 

WILLIAM  BRENNAN,  manager  of  network 
sales  in  Hollywood  for  CBS,  is  spending  a  two- 
week  vacation  in  San  Francisco. 

HAL  HUDSON,  manager  of  the  CBS  net- 
work television  department  in  Hollvwood,  has 
arrived  in  Gotham  on  business.  He'll  be  here 
for  ten  days. 

NARND  Agenda  Set 

For  Two-Day  Confab 

(Continued  from  Pase  1) 

John  Madigan  of  ABC;  Phil  Newsom 
of  the  United  Press  Radio;  John 
Cooper  of  INS,  and  Ad  Schneider  of 
NBC  will  participate  in  a  special  dis- 
cussion panel  on  TV  news  problems. 
All  radio  and  TV  newsmen,  mem- 
bers and  non-members,  will  be  wel- 
comed at  the  various  panels. 

A  special  pre-convention  tour  of 
the  United  Nations  has  been  sched- 
uled for  Nov.  10  at  the  invitation  of 
UN  officials  headed  by  Benjamin 
Cohen,  assistant  secretary  general  of 
public  information.  The  convention, 
itself,  will  be  highlighted  by  talks 
by  Gen.  Omar  Bradley,  chairman  of 
the  Joint  Chiefs  of  Staff,  and  CBS 
newscaster  Edward  R.  Murrow. 

Discussion  sessions  will  be  de- 
voted to  profitability  of  news  room 
operations,  and  coverage  of  disasters. 
In  addition  there  will  be  a  demon- 
stration session  on  TV  news  and  a 
debate  between  ABC  news  broad- 
caster Elmer  Davis  and  New  York 
advertising  executive  Charles  Hull 
Wolfe,  on  the  future  of  AM  news  in 
a  period  of  TV  ascendancy.  Business 
sessions  will  feature  the  election  of 
officers  for  1950  and  the  possible 
adoption  of  a  new  and  stiffer  code 
of  standards  for  news  operations. 

"Voice"  To  Shortwave 
Alex  Dreier  Newscasts 

The  Voice  of  America  broadcast  to 
European  countries  by  the  State  De- 
oartment,  will  carry  portions  of 
scripts  prepared  by  Alex  Dreier, 
NBC  news-aster,  for  his  daily  pro- 
gram originating  from  Chicago,  and 
heard  at  8:00  a.m.,  EST. 

Dreier  recently  returned  from  a 
five-week  tour  of  nine  European 
ountries,  and  incorporated  his  on- 
the-soot  observations  into  his  daily 
commentary.  His  material  currently 
is  being  translated  into  several  lan- 
guages for  use  on  Voice  of  America. 


CHET  HUNTLEY,  news  analyst  for  KNX  and 
the  Columbia  Pacific  Network,  left  Monday 
for  a  six-week  tour  of  Europe.  BILL  COS- 
TELLO,  chief  of  the  CBS  Far  Eastern  news 
bureau,  who  recently  arrived  in  the  U.  S.,  is 
now  on  the  West  Coast  to  substitute  while 
Huntley  is  abroad. 

ARTHUR  CHURCH,  general  manager  of 
KMBC,  Kansas  City,  Mo.,  a  visitor  this  week 
at  the  headquarters  of  CBS,  with  which  the 
station  is  affiliated. 

G.  RICHARD  SWIFT,  general  manager  of 
WCBS;  DON  MILLER,  sales  manager  of  the 
station,  and  DON  BALL,  program  director,  off 
for  Asbury  Park,  N.  J.,  to  attend  the  meeting 
of  District  2,  NAB. 

WILLIAM  ADLER,  radio-TV  violinist,  is  in 
town  for  some  personal  appearances  and  to 
fill  an  engagement  at  La  Vouvray. 

JOHNNY  O'CONNELL,  account  executive  for 
Associated  Program  Service,  will  attend  the 
NAB  regional  meeting  in  Asbury  Park  tomor- 
row, Thursday  and  Friday. 

EDWIN  PIERCE,  president  of  the  dancing 
schools  bearing  his  name  and  who  has  ap- 
peared from  time  to  time  on  television  pro- 
grams, has  returned  from  a  business  trip  to 
Washington,  D.  C. 

BBC's  American  Staff 
Cut  In  Economy  Move 

(Continued  from  Page  1) 

leave  the  BBC  office  next  Monday 
is  Alice  Stamatis,  publicity  director 
who  has  been  with  the  operation 
six  years.  Others  include  Heleyne 
Pauling,  in  charge  of  traffic  and 
Harold  Burns,  head  of  administra- 
tion. 

Henry  Stracker,  assistant  to  Sam 
Slade,  North  American  program  di- 
rector, has  been  recalled  to  BBC 
headquarters  in  London.  No  curtail- 
ment of  program  service  to  stations 
in  the  United  States  is  contemplated 
at  this  time,  it  was  said. 


IT&T  Prexy  To  Address 
New  York  REC  Thursday 


(Continued  from  Page  1) 

Club  of  New  York,  to  be  held  on 
Thursday  at  12:30,  at  the  Hotel 
Roosevelt.  His  topic  will  be  "Inter- 
national Communications." 

Other  special  guests  will  include 
Frank  White,  president  of  Mutual; 
James  Seward,  CBS  vice-president 
in  charge  of  operations;  Oswald 
Buchanan,  IT&T  treasurer,  and  J.  M. 
Mathes,  president  of  J.  M.  Mathes, 
Inc. 


Celebrated  Anniversary 

Hartford  —  WCCC,  Connecticut's 
Good  Neighbor  station,  owned  by 
William  and  Max  Savitt,  celebrated 
its  2nd  Anniversary  on  October  26th 
by  holding  open  house  in  their  stu- 
dios at  the  Hotel  Bond.  Air  time 
from  3:00-5:00  was  devoted  entirely 
to  personal  interviews  with  spon- 
sors, public  officials,  officers  and 
members  of  the  staff  of  the  station 
led.  by  Syd  Byrnes,  program  direc- 
tor. Douglas  J.  Bennet,  executive 
secretary  to  Gov.  Bowles  led  the 
air  kick-off  followed  by  Hartford's 
Mayor,  Cyril  Coleman.  Both  Hart- 
ford Newspapers  were  represented 
by  top  officials. 


Great 
Protector 

This  little  2-pound  Chihuahua 
feels  safe  on  the  paw  of  his 
150-pound  pal,  the  Great  Dane. 
The  big  dog  makes  a  great 
protector. 

W-I-T-H  is  a  great  protector, 
too,  for  advertisers  in  the  tough, 
competitive  market  of  Baltimore. 
W-I-T-H  protects  your  profits 
from  advertising  by  providing 
real  low-cost  results. 

It's  easy  to  see  why.  W-I-T-H 
delivers  more  loyal  home  listen- 
ers-per-dollar  than  any  other 
station  in  town.  And  in  addition 
to  this  biggest  home  audience,  a 
recent  survey  made  under  the 
supervision  of  the  Johns  Hopkins 
University  showed  that  of  all 
radios  playing  in  barber  shops, 
49.3%  were  tuned  to  W-l-T-H! 
That  means  that  a  little  money 
does  big  things  on  W-I-T-H. 

Call  in  your  Headley-Reed  man 
today  and  get  the  whole 
W-I-T-H  story. 


Baltimore  3,  Maryland 


TOM  TINSLIY.  President 
Represented  by  Headley-Reed 


Wednesday,  November  2,  1949 


RADIO  DAILY 


^  AGENCY  NEWSCAST  ^ 


1   

KEN  R.  DYKE,  vice-president  in 
charge  of  publicity  and  public 
relations  for  Young  and  Rubicam, 
'  Inc.,  has  announced  that  Peter  Mc- 
Govern,  New  York  publicist  and 
former  newspaperman,  will  join  the 
(  agency's  radio-TV  publicity  depart- 
ment on  November  1st. 


JAMES  J.  DELANEY  has  been 
appointed  advertising  manager  of 
the  Sinclair  Refining  Company.  He 
formerly  was  a  vice-president  of 
Morey,  Humm  &  Johnstone,  Inc., 
and  prior  to  that  was  an  account 
executive  with  McCann-Erickson, 
Inc. 


WIREWAY  CORPORATION  OF 
AMERICA,  manufacturers  of  Wire- 
way  magnetic  wire  recorders,  and 
the  Wireway  "Secretary"  dictation 
recorders,  have  appointed  Chas. 
Dallas  Reach  Co.,  Inc.,  New  York 
and  Newark,  N.  J. 


SPENCER  HARE  has  been  named 
to  handle  publicity,  promotion  and 
public  relations  for  Peter  Puppet 
'  Playthings,  Inc.,  of  Long  Island  City, 
creaters  and  manufacturers  of  hand 
puppets  and  marionettes. 

'  Foote,  Cone  &  Belding 
Expanding  Below  Border 

(Continued  from  Page  1) 

other  associates  in  Mexico,  Cuba  and 
Brazil,   and   some   of   the  smaller 

i    Latin  American  countries. 

The  newly-added  associates  are: 
Pueyrredon  Propaganda  of  Argen- 
tina; Puerredon,  Rey  Kelley,  Beh- 

-  rens  &  CIA.,  S.R.L.,  of  Uruguay; 
Publicitas  of  Chile;  Publicidad  Cau- 
sa of  Peru;  Propaganda  Epoca  Lim- 
itada  of  Colombia;  C.  A.  Publicidad 
Laif  of  Venezuela,  and  Publicidad 
Astra  of  Puerto  Rico. 


AFRS  Officer  Transferred 

Major  Klyde  E.  Kraft,  officer  in 
charge  of  the  New  York  office  of 
the  Armed  Forces  Radio  Service, 
has  been  transferred  to  a  new  as- 
signment with  the  Army  Medical 
Dept.,    Stuttgart,    Germany.  Kraft, 

(    who  has  been  with  the  AFRS  since 
the  Spring  of  1947,  is  scheduled  to 
sail  for  Europe  next  week. 
Major  Ernest  M.  Magee,  formerly 

t  with  the  U.  S.  Air  Forces  in  Europe 
as  a  public  relations  officer,  has  re- 
placed Kraft  as  officer  in  charge  of 
AFRS  in  New  York. 


William  Artzt 

Funeral  services  were  held  Mon- 
i  day  for  William  Artzt,  musical  di- 
rector for  the  CBS  radio  series,  "The 
Goldbergs,"  at  Park  West  Memorial 
Chapel,  New  York. 

Mr.  Artzt  died  Saturday,  Oct.  29, 
in  his  apartment  at  the  Oliver  Crom- 
well Hotel  after  a  heart  attack.  He 
was  53. 

The  musical  director  also  was  as- 
sociated for  nine  years  with  the 
"Blondie"  radio  series. 


RUTHRAUFF  &  RYAN,  INC.,  has 
been  named  by  United  Florist 
Trades,  Inc.,  for  a  campaign  in  the 
New  York  area  featuring  "take- 
home  specials"  in  bouquets  and  cor- 
sages. United  Florist  members  in- 
clude flower  growers,  retailers,  and 
wholesalers. 


HASKELL  BLOOMBERG,  for  15 
years  exclusive  local  sales  represen- 
tative for  the  Merrimac  Broadcast- 
ing Company,  owners  and  operators 
of  radio  stations  WLLH,  Lowell; 
WLLH,  Lawrence;  and  WLLH-FM, 
Andover,  has,  in  addition,  been 
named  exclusive  national  sales  rep- 
resentative for  these  stations. 


BERMINGHAM,  CASTLEMAN  & 
PIERCE,  INC.  has  been  appointed 
by  the  Monarch  Wine  Co.,  Inc., 
Brooklyn. 


ERWIN,  WASEY  &  CO.,  has  been 
named  by  the  Le  Blanc  Corp.,  La- 
fayette, La.,  manufacturers  of  Hada- 
col. 


JOHN  D.  FITZGERALD,  formerly 
with  CBS-TV,  has  joined  the  execu- 
tive staff  of  Alley  &  Richards,  Inc. 

Philco  Sales  Rallying 
As  Production  Mounts 

(Continued  from  Page  1) 

by  William  Balderston,  Philco's 
president. 

Third  quarter  sales  totaled  $46,- 
776,000  this  year,  and  net  income 
amounted  to  $508,000,  as  against 
third  quarter  sales  of  $69,539,000  and 
earnings  of  $2,416,000  in  1948.  In 
September  of  this  year,  however, 
production  of  Philco's  new  televi- 
sion models  increased  rapidly,  and 
earnings  for  that  month  were  $802,- 
000,  Balderston  said.  "The  marked 
improvement  in  earnings  which  set 
in  in  September  is  continuing  in 
October,"  he  added. 

WLIB  Airs  21/2-Hour 

Hospital  Benefit  Show 

WLIB,  New  York,  aired  a  2V2-hour 
benefit  program  in  behalf  of  the 
United  Hospital  Fund,  Oct.  30,  7-9: 30 
a.m.,  featuring  speeches,  music  and 
variety  entertainment. 

Hal  Jackson,  a  disc  jockey  on 
WINX,  Washington;  WOOK,  Wash- 
ington; WEAM,  Arlington,  Va.;  and 
WSID,  Baltimore,  served  as  emcee 
on  the  program.  Other  participants 
included  Dr.  Cecil  Marquez,  presi- 
dent of  the  Mt.  Morris  Park  Hospi- 
tal; Dr.  George  Cannon,  national 
secretary  of  the  Physicians  Forum; 
"Doc"  Wheeler,  mc  of  the  Apollo 
Theater  Amateur  Hour;  and  the 
Syncopators,  a  singing  group. 

Wedding  Bells 

Robert  Wood,  sales  service  man- 
ager for  KNX-CBS,  Los  Angeles, 
was  married  Oct.  29  to  Nan  Harwell 
at  All  Souls  Episcopal  Church. 


Disciple  of  Free  Enterprise 
Caught  in  the  Act 

He  sings  the  praises  of  the  "Free  Enterprise  that  the 
Founding  Fathers  farsightedly  bequeathed  us"  —  and 
practices  what  he  preaches.  Whether  he's  getting  down 
to  cold  snacks  in  a  midnight  raid  on  the  refrigerator,  or 
unfreezing  a  hot  news  story  in  Washington,  his  prodigious 
appetite  for  facts  is  working  full  time. 

Said  Herbert  Hoover:  "In  these  days  when  our  precious 
liberties  are  being  menaced  by  the  machinations  of 
treacherous  and  faithless  men  who  masquerade  as  'liberals' 
and  'champions  of  the  people,'  his  (Lewis')  lucid,  fearless, 
and  exhaustive  examinations  of  the  vital  issues  of  our 
time  are  of  profound  importance  to  all  good  Americans." 

His  lively  5-nights-a-week  broadcast — the  Fulton  Lewis,  Jr. 
program — is  currently  sponsored  on  more  than  300  sta- 
tions. It  offers  local  advertisers  the  prestige  of  a  network 
feature,  at  local  time  cost  with  pro-rated  talent  cost. 

Since  there  are  more  than  500  MBS  stations,  there  maj 
be  an  opening  in  your  city.  If  you  want  a  ready-made 
audience  for  a  client  (or  yourself),  investigate  now. 
Check  your  local  Mutual  outlet  —  or  the  Co-opei al i\ e 
Program  Department,  Mutual  Broadcasting  System. 
1440  Broadway,  NYC  18  (or  Tribune  Tower,  Chicago  11). 


Wednesday,  November  2.  1949 

RADIO  DAILY 


SOUTHWEST 


KFJZ,  Fort  Worth,  and  the  Texas 
State  Network  joined  to  present 
the  week's  outstanding  public  serv- 
ice schedule  in  Texas.  Programs, 
carried  on  full  TSN  net,  were:  live 
remote  from  "Wheel  Chair  Chapel" 
on  grounds  of  Warm  Springs  Foun- 
dation, Gonzales,  Texas,  featuring 
Lions  Club  Ochestra  from  Midland; 
halfnhour  United  Nations  broadcast 
prepared  by  Radio  House,  Univer- 
sity of  Texas,  and  Goliad  State  Park 
program,  with  Gov.  Allan  Shivers 
and  Brig.  Ainsworth,  from  this 
shrine  of  Texas  history.  United  Na- 
tions and  Goliad  programs  were 
tape  recorded. 

KTFS,  Texarkana,  has  renewed 
and  extended  its  contract  for  use 
of  the  World  Library,  according  to 
Dave  Segal,  owner  of  the  Texarkana 
Mutual  affiliate  and  WGVM,  Green- 
ville, Mississippi. 

The  WFAA,  Dallas,  "Early  Birds," 
the  oldest  live  talent  breakfast  va- 
riety show  in  radio,  as  far  as  this 
department  knows,  hung  up  a  new 
record  in  contest  mail  pull  with  a 
total  response  of  over  30,500  entries 
in  only  three  weeks.  Contest  in- 
volved naming  a  pig  that  was  a 
recent  gift  to  the  "Early  Birds" 
comic  character,  "Little  Willie" 
from  Texas  Swine  Breeders  Associ- 
ation. 

First  prize  will  be  a  new  Chev- 
rolet sedan  with  175  other  merchan- 
dise prizes  going  to  aspiring  pig 
namers. 

Bill  Ring,  featured  in  "Bill  Ring 
Time"  programs  for  Taystee  Bread, 
was  guest  on  "Hoffman's  Hayloft" 
popular  television  program  from 
the  studios  ofN  WBAP-TV,  Fort 
Worth.  Ring's  regular  AM  stint  is 
heard  on  WRAP  regularly  and  he 
made  a  flying  trip  from  Houston, 
where  his  program  originates  in  the 
studios  of  KXYZ,  to  make  the  guest 
shot  on  WBAP-TV. 

What  was  the  most  unusual  mer- 
chandising display  seen  in  these 
parts  for  many  a  moon,  has  just  been 
dismantled  by  WFAA,  Dallas,  where 
it  was  on  display  at  the  Texas  State 
Fair.  Exhibit  followed  the  new 
ultra-arty  art  form  of  "mobile  sculp- 
ture" in  which  multiple  shapes, 
planes  and  figures  are  suspended  in 
motion.  The  WFAA  "mobile"  dis- 
played a  total  of  130  products  ad- 
vertised on  the  Dallas  NBC-ABC 
outlet,  each  product  in  motion  but 
never  touching  its  neighbor.  Com- 
plicated machinery  weighing  150 
lbs  and  containing  487  moving  parts 
—all  suspended  from  a  single  point, 
was  designed  and  executed  by  Ray 
Huffer  of  the  WFAA  promotion  de- 
partment. 


ATTENTION:  AGENCIES 

Top  Flight  Radio  Producer-director  with 
12  years'  experience  seeks  staff  affilia- 
tion with  agency  radio  department.  All 
details  on  request  to: 

RADIO  DAILY,  Box  #282 
1501  Broadway  New  York  City 


Mainly  About  Manhattan.  .  .  .' 

•  •  •  Metropolitan  station  in  a  Sunday  Times  classified  ad 
ottered  to  "risk  time,  talent  and  facilities"  and  "for  one  year  guarantee 
daily  publicity  to  product  or  service  that  has  merit."  Station's  call  letters 
were  omitted  from  the  ad,  with  blind  box  number  inserted.  .  .  .  With 
all  the  furor  over  color  TV.  postcards  Alan  Sands,  one  shade  the  nets 
would  like  to  see  go  is  red — right  off  their  books.  .  .  .  Les  Mitchel. 
producer-host  of  new  CBS  series,  "Skippy  H'wood  Theater,"  off  for 
London  to  record  six  programs  for  the  series  starring  top  British  actors, 
including  John  Mills,  Clive  Brook,  Margaret  Lockwood  and  lean  Simmons. 
.  .  .  Walt  Framer,  who  started  in  this  biz  some  21  years  ago  as  a 
quizmaster  and  sidewalk  interviewer  and  has  since  gone  on  to  producing 
and  packaging  his  own  shows,  returns  to  his  first  love  as  emcee  of  a 
TV  quizzer.  "Flashbacks."  .  .  .  Jim  Boles  believes  in  supplying  his  own 
competition.  At  9  p.m.  tonight  he'U  be  playing  a  killer  on  Kraft  Television 
Theater.  Opposite  him  at  the  same  hour  will  be  his  bride,  Athena  Lorde, 
also  playing  a  killer  on  DuMont's  "Plainclothes  Man."  .  .  .  Boris  Karloff 
being  set  for  a  B'way  musical — and  Bill  Bertolotti  wonders  if  it'll  be 
titled  "Call  Me  Monster." 

ft      it      ft  it 

•  •  •  Harry  Hershfield,  the  most  beloved  guy  in  show  biz 
so  far  as  we're  concerned,  knows  a  joke  when  he  comes  across 
one — especially  if  he  originated  it  himself.  Which  is  by  way  of 
saying  that  that  wonderful  crack  attributed  to  Groucho  Marx 
(about  his  resigning  from  the  Friars  Club  because  he  wouldn't 
belong  to  any  club  that  would  accept  him  as  a  member)  ap- 
peared in  Harry's  "Abe  Kabibble"  strip  28  years  ago. 

ft      ft      it  it 

•  •  •  Zendon  C.  (less)  Barnes,  former  veepee  and  sales  manager 
at  Mutual,  will  be  associated  with  Calkins  &  Holden  ad  agency  as  of 
Jan.  1st.  He  joins  the  agency  as  a  full  partner  along  with  J.  Sherwood 
Smith,  Rene  Clarke  and  R.  P.  Clayberger.  Prior  to  his  service  at  Mutual, 
he  was  veepee  of  Gen'l  Outdoor  Advertising  Co.,  and  during  his  seven 
years  at  the  network  sales  rose  in  an  all-time  peak.  .  .  .  Success  of 
Mutual's  Sunday  afternoon  operations  can  be  largely  attributed  to  him. 
Calkins  &  Holden,  who  number  among  their  clients  such  firms  as  Gulf 
Oil,  Oakite  Products,  etc.,  haven't  centered  their  activities  too  widely 
on  radio  in  the  past,  but  it's  fairly  certain  that  with  the  acquisition  of 
Jess  Barnes,  the  radio  and  television  dep't  will  be  swiftly  expanded. 

it      it      it  it 

•  •  •  NBC  simulcast  series  of  Ted  Granik's  "American 
Forum  of  the  Air"  got  off  to  a  lively  start  with  Sunday's  preem. 
The  debate  between  Sec'y  of  Labor  Maurice  J.  Tobin  and  U.  S. 
Chamber  of  Commerce  prexy  Herman  W.  Steinkraus  on  the  steel 
strike  broke  the  front  pages  all  over  the  country  as  well  as  radio 
newscasts  the  following  day. 

it        it        it  ft 

•  •  •  THAWTS  WHILE  THINKING:  One  of  the  greatest  little 
shows  on  big  time  radio  is  Maggy  Fisher's  delightful  "Piano  Playhouse" 
sessions.  It's  celebrating  its  6th  ann'y  on  ABC  this  month  with  its  co-op 
line  strongly  on  the  up-curve.  .  .  .  Sid  Shalit  doing  a  terrific  job  of 
radio  coverage  with  Ben  Gross  vacationing  for  a  month.  .  .  .  Frank 
Gallop,  Radio  Row's  best-dressed  gent,  no  doubt  eyeing  Paul  Douglas' 
fabulous  screen  success  with  a  jaundiced  eye,  took  a  flyer  on  "H'wood 
Screen  Test"  the  other  night  and  emerged  as  a  combination  Herbert 
Marshall  and  Otto  Kruger.  Hollywood — open  up  those  golden  gates. 
Here  comes  the  new  Frankie. 

ft        ft        ft  ft 


By  HAL  TATE 

S KELLY  OIL  COMPANY  is  con- 
sidering using  spot  announce- 
ments in  a  limited  number  of  mar- 
kets. Account  is  handled  by  Henri, 
Hurst  &  McDonald,  Chicago. 

American  Bakers  Institute  is  mul- 
ling over  the  idea  of  starting  a  net- 
work show.  The  idea  would  be  to 
promote  the  sale  of  bakery  goods 
nationally.  Foote,  Cone  &  Belding, 
Chicago,  handles  the  account. 

Marty  Hogan  emceed  a  half-hour 
show  at  the  opening  of  Chicago's 
newest  theater — the  Telenews  at 
Rush  and  Oak  Streets.  Program 
went  out  over  WCFL.  Producing  the 
show  were  Bob  Piatt,  Frank  McGiv- 
eran  and  Lee  Petrillo.  Celebrities  on 
the  show  included  movie  star  James 
Dunn,  here  for  the  starring  role  in 
"The  Golden  Gloves  Story"  which 
is  being  made  in  Chicago  by  movie 
producer  Carl  Kreuger.  Latter  was 
also  interviewed  together  with  State 
Senator  Abe  Marovitz,  Federal 
Judge  Michael  Igoe,  Alderman 
Dorsey  Crowe,  Realty  king  Arthur 
Rubloff,  Jim  Thompson,  prexy  of 
the  Chicago  Hornets  pro  football 
team,  and  Telenews  executives  Her- 
bert Sheftel,  Alfred  G.  Burger  and 
Sylvan  Goldfinger. 

Chicagoans  are  mourning  the 
death  of  the  former  AFRA  treasurer 
Al  Stracke,  who  passed  away  last 
week  in  Seattle,  Wash.  His  brother, 
Win  Stracke,  is  well-known  in  local 
radio  circles. 

An  original  three-act  play  called 
"The  Peanut  Whistle"  and  dealing 
with  life  and  experiences  of  the  per- 
sonnel of  a  250-watt  station  will  be 
presented  by  the  nationally  known 
little  theater  group,  The  Peoria 
Players  next  Monday  night  (Nov. 
7).  Charles  E.  Barnhart  of  the 
group's  board  of  directors  has  in- 
vited trade  papers  and  New  York 
drama  critics  to  view  this  satire  of 
a  small-station  operation. 

Out  of  the  five  national  winners 
in  the  Army's  contest  to  choose  a 
theme  song  for  that  branch  of  ser- 
vice two  were  Chicagoans.  They 
were  Thomas  J.  Filas,  who  won  2nd 
prize  with  his  song  "It's  the  Army" 
and  Mrs.  Iola  Nancy  Warren  who 
won  4th  prize  for  her  "Three  Cheers 
for  the  Army."  Band  leader  Vaughn 
Monroe  copped  top  honors  for  his 
"Men  of  the  Army." 


1906 


I»48 


FRENCH  RESTAURANT 

LUNCHEON  from  $2.00 
DINNER  from  $3.00 
COCKTAIL  BAR 

JamouAjkench  Candied 
15  East  52  nd  St. 

AIR  CONDITIONED 


J 


This  is  how  Chic  Young,  the  cartoonist,  makes  a  first  rough  sketch  for  the  famous  strip. 


Then  when  each  panel  in  a  strip  meets  his  approval,  he  makes  a  careful  pencil  rendering  as  above. 


After  this,  the  pencil  rendering  is  carefully  inked  in,  as  you  see  here. 


STEP  BY  STEP.  .  . 

that's  the  way  it's  done  successfully! 


AS  you  can  see,  Chic  Young,  who  draws  the 
il  popular  "Blondie"  comic  strip,  goes  through 
many  steps  to  arrive  at  a  finished  cartoon. 

And,  cartoonist  Chic  Young,  together  with 
millions  of  other  smart  Americans,  will  tell  you 
that  the  step- by- step  method  is  the  easiest, 
surest  way  of  doing  anything  worth  while. 

Particularly,  saving  money. 

One  of  the  easiest  and  surest  ways  to  set 


aside  any  worth  while  amount  of  money  is  to 
buy  United  States  Savings  Bonds  the  step-by- 
step  method — 

So  set  aside  a  regular  amount  week  after  week, 
month  after  month,  year  after  year.  Then  in  10 
short  years  you  will  have  a  mighty  nice  nest  egg 
tucked  away. 

Get  started  now.  Get  your  Bonds  through  Pay- 
roll Savings  or  at  your  bank  or  post  office. 


AUTOMATIC  SAVING  IS  SURE  SAVING-U.  S.  SAVINGS  BONDS 

V%  THIS  SPACt  CONTMBUTID  BY  RADIO  DAILY 


RADIO  DAILY: 


Radio  Progress  Highlighted 
As  Nat.  Radio  TV  Week  Opens 


(Continued 

1,025  full-page  advertising  mats  for 
joint  dealer  sponsorship.  Special  sec- 
tions are  being  used  by  a  number  of 
newspapers. 

Broadcasters  are  planning  special 
programs,  spots  and  transcribed 
talks  to  call  public  attention  to  na- 
tional radio  and  television  week  and 
the  "Voice  of  Democracy"  contest 
for  high  school  students. 

Surveying  radio's  role  in  U.  S.  life 
as  the  medium  begins  its  30th  year, 
the  NAB  notes  that  more  than  39,- 
000,000  families,  or  94  per  cent  of  all 
U.  S.  families,  listen  regularly  to 
programs  aired  by  the  nation's  2,800- 
odd  stations.  An  estimated  34,000,000 
additional  radio  sets  are  in  use  in 
stores,  institutions,  hotels,  and  offi- 
ces, plus  10,000,000  automobile  ra- 
dios. 

Music  Popular 

As  for  programming,  the  NAB  re- 
ports that  41  per  cent  of  all  broad- 
cast time  is  devoted  to  music  and 
variety  programs;  16  per  cent  to 
drama;  13  per  cent  to  news,  includ- 
ing spot  news,  commentary,  and  fea- 
tures; 6  per  cent  to  educational 
material;  4  per  cent  to  talks  and 
forum  discussions.  The  remaining 
air  time  is  devoted  to  farm  pro- 
grams, business  and  financial  infor- 
mation, household  programs,  and 
miscellaneous  material. 

Set  sales  have  kept  pace  with 
broadcasting's  growth,  the  NAB 
points  out,  totaling  more  than  2,000,- 
000  annually.  The  number  of  sets  in 
use  has  more  than  doubled  in  the 
last  decade— from  40,000,000  in  1939 


from  Page  1) 

to  an  estimated  83,000,000  in  1949. 

Television,  judging  by  its  begin- 
nings, "is  engaged  in  matching  that 
growth,"  the  NAB  says.  "About 
1,350,000  television  sets  have  been 
made  in  1949.  Over  2,500,000  have 
been  made  since  the  end  of  the  war, 
and  about  2,225,000  of  these  are  in 
use  in  homes." 

All  of  the  networks  and  many  sta- 
tions have  scheduled  special  an- 
nouncements and  programs  in  sup- 
port of  Radio  Week's  observance.  As 
a  special  feature  of  the  celebration, 
this  year  as  before,  high  school 
students  throughout  the  nation  will 
compete  for  four  college  scholar- 
ships to  be  awarded  for  the  best  ra- 
dio scripts  on  the  subject,  "I  Speak 
for  Democracy,"  to  be  voiced  by  the 
contestants.  National  finals  will  be 
held  during  the  week  of  Dec.  15.  The 
four  national  winners  will  be  chosen 
from  among  48  state  finalists  by  the 
following  judges:  Associate  Justice 
Tom  C.  Clark,  of  the  Supreme 
Court;  James  Stewart,  the  film  star; 
J.  Edgar  Hoover,  director  of  the 
FBI;  Douglas  Southall  Freeman,  edi- 
tor and  historian;  Edward  R.  Mur- 
row,  CBS  news  analyst;  Andrew 
Holt,  president,  National  Education 
Assn.,  and  George  V.  Allen,  newly- 
appointed  ambassador  to  Yugoslavia 
and  former  assistant  Secretary  of 
State  for  Public  Affairs. 

The  winners  will  get  their  awards 
at  a  luncheon  in  Washington  on  Feb. 
22,  and  later  will  meet  the  President 
and  participate  in  a  worldwide 
Voice  of  America  broadcast. 


6 


PROmOTION 


KOMA  Storm  Warning 

All  grocers  in  the  KOMA,  Okla- 
homa City,  trade  area  have  received 
a  promotion  piece  announcing  a 
"storm  warning."  Piece  stated  that, 
like  most  storms,  this  one  would 
come  from  the  air  but  would  be  a 
storm  of  demand  for  Nash  Coffee  be- 
cause of  the  12  o'clock  news  on 
KOMA  sponsored  across-the-board 
by  the  Nash-Finch  Company  of 
Oklahoma  City.  To  garner  even 
greater  audience,  grocers  were  told 
that  KOMA  would  use  billboards, 
transit  ads,  newspaper  space  and 
plug  announcements  on  the  air.  Pro- 
motion urged  grocers  to  make  spe- 
cial displays  of  Nash  Coffee  and 
gather  entire  personnel  for  free 
photographs  that  would  be  made 
and  presented  to  all  who  were  in  the 
picture.  "Storm  Warning"  was  just 
one  of  many  stunts  planned  by  the 
50  kw,  CBS  affiliate  to  accent  pro- 
motion and  merchandising  aids  to 
advertisers  using  the  station. 


Says  FCC  Can't  Rule 

On  'Transit'  Legality 

(Continued  from  Page  1) 

ally  come  before  the  Commission, 
he  said. 

Ross  H.  Beville,  chief  engineer  of 
Washington  Transit  Radio,  Inc.,  told 
the  local  public  utilities  commission 
yesterday  that  the  audio  quality  of 
the  installations  in  215  Washington 
buses  and  trolleys  is  the  best  possi- 
ble. There  has  been  some  "temper- 
ing," he  said,  but  large  sums  have 
been  spent  to  insure  the  best  re- 
ceiving equipment  for  the  FM  signal. 
Consideration  For  Driver 

Beville  explained  that  sound  has 
been  kept  low  in  the  front  of  the 
vehicles  in  order  not  to  interfere 
with  the  drivers. 

Dr.  Clifford  Stanley  of  the  Vir- 
ginia Theological  Seminary  appear- 
ed yesterday  to  tell  the  PUC  transit 
radio  "is  an  affront  to  human  dig- 
nity." 


Page  To  Plug  Radio 
At  Camping  Group  Meet 

Thomas  J.  Page,  WNBC's  farm 
program  director,  will  be  the  guest 
of  honor  and  the  principal  speaker 
at  a  meeting  of  the  public  relations 
directors  of  the  American  Camping 
Association,  November  3  at  Bear 
Mountain,  N.  Y. 

His  speech  will  be  titled  "Radio 
As  A  Public  Service  Medium." 


"Cisco"  In  Canada 

The  Frederic  W.  Ziv  Co.,  announ- 
ces that  the  Wm.  Wrigley  of  Canada 
Ltd.,  Toronto,  has  started  a  three 
times  weekly,  thirteen  week  test 
campaign  for  popular  "Cisco  Kid" 
western  thriller.  Program  is  being 
heard  via  CKEY,  Toronto.  Agency 
is  J.  Walter  Thompson  Co.,  Ltd., 
Toronto. 


WTOP's  Tape  Recorder 
At  Wash.  Airplane  Crash 

(Continued  from  Page  1) 

rushed  to  the  scene  of  the  crash 
shortly  after  noon  with  a  tape  re- 
corder. Laird  claimed  he  was  first 
on  the  scene  with  any  recording 
equipment  and  at  3:30  p.m.,  WTOP 
fed  a  special  news  broadcast  of  the 
crash  to  the  CBS  network,  direct 
from  the  Gulf  Oil  docks,  near  the 
airport.  Laird's  recordings  of  eye- 
witness interviews,  and  reports  by 
Charles  Collingwood  and  Allan 
Jackson  were  included  in  the  broad- 
cast. Bill  Shadel  read  the  casualty 
list  of  persons  killed  in  the  crash. 


New  Kaye  Series 

"Sammy  Kaye's  Sunday  Sere- 
nade," will  be  heard  over  the  CBS 
network  as  a  Sunday  afternoon  fea- 
ture starting  Nov.  13,  1:30-2:00  p.m. 
Program  will  be  presented  in  coop- 
eration with  the  U.  S.  Treasury  De- 
partment. 


Wedding  Bells 

Geraldine  (Gerry)  Simpson,  as- 
sistant to  Bob  Jennings,  producer  of 
ABC's  Sunday  evening  "Chance  Of 
A  Lifetime"  program,  will  wed  ABC 
staff  producer  Bob  Steen  in  Han- 
over, Pa.,  on  Saturday,  Nov.  5. 


Chesapeake  AP  Unit 

Elects  Sartain  As  Head 

Baltimore  —  Denis  Sartain,  news 
editor  of  WWDC,  Washington,  was 
elected  chairman  of  the  Chesepeake 
Associated  Press  Radio  Association 
at  its  annual  meeting  here,  Oct.  19. 

Other  officers  chosen  were:  First 
vice  -  chairman,  Matthew  Warren, 
program  director  of  WEAM,  Arling- 
ton, Va.;  and  second  vice-chairman, 
Edwin  Hinkle,  program  director  of 
WTBO,  Cumberland,  Maryland. 

Max  Fullerton,  AP  chief  of  bureau 
in  Baltimore  and  head  of  the  coop- 
erative's news  service  in  Maryland 
and  West  Virginia,  was  renamed 
secretary. 

News  Problems  Discussed 

News  personnel  from  AP  member 
stations  in  Maryland,  Virginia  and 
the  District  of  Columbia  participa- 
ted in  a  discussion  of  mutual  news 
problems.  Leading  the  informal  dis- 
cussion was  William  Conhurst,  of 
WCAO,  Baltimore,  chairman  of  the 
Association's  news  committee. 

The  group  heard  a  report  of  U.  S. 
Weather  Bureau  services  by  George 
Brancato,  director  of  the  Baltimore 
weather  office,  and  directed  that  a 
study  be  made  of  the  cost  of  obtain- 
ing and  transfitting  detailed  weather 
reports  to  all  parts  of  the  Chese- 
peake Bay  area.  By  resolution,  the 


Wednesday,  November  2,  1949 


N€UJ  BUSINESS 


WEWS,  Cleveland:  Esquire  Thea- 
ter, participating  spots  on  "Dinner 
Platter,"  five  times,  thru  Ohio  Ad- 
vertising Agency.  Electric  Consum- 
ers Service  Company  (De-Frost 
Automatic  Unit) ,  participations  on 
"Distaff,"  two  a  week.  Direct  Con- 
tract. Dodge,  one  -  minute  spots, 
Monday  through  Saturday,  thru 
Ruthrauff  &  Ryan,  Inc.  Reeve's 
Cleaners,  one  -  minute  spot,  once 
weekly,  November  13  through  Feb- 
ruary 5,  1950.  Agency:  Marcus  Ad- 
vertising.  Cleveland-Sandusky 
Brewing  Company,  10-second  spots, 
once  weekly,  13  weeks.  Agency: 
Carpenter  Advertising  Agency. 
Hamilton  Watches,  five-minute  pro- 
gram, three  times  weekly.  Agency: 
Batten,  Barton,  Durstine  &  Osborn. 


KDKA,  Pittsburgh:  Contract  for 
"Sunday  Serenade,"  transcribed  mu- 
sical show  with  Ed  Schaughency, 
has  been  renewed  by  Clearfield 
Furs,  Inc.,  Clearfield,  Pa.,  through 
the  James  A.  Stewart  Co.  A  half- 
hour  program,  it  is  heard  each  Sun- 
day afternoon  at  1.  Station  break 
schedule  for  Pictsweet  Frozen  Foods 
has  been  signed  through  Brisacher, 
Wheeler  &  Staff  of  San  Francisco. 
One-minute  announcements  in  Mid- 
nighters'  Club  has  been  taken  by 
L.  &  M.  Company  of  St.  Louis, 
through  Shaffer-  Brennan-Margulis 
Adv.,  St.  Louis. 

WCBS,  New  York:  Standard 
Brands,  for  Chase  &  Sanborn  Regu- 
lar and  Instant  Coffee,  has  con- 
tracted for  52-weeks  participations 
in  "Hits  and  Misses"  and  the  Phil 
Cook  Show.  Chase  &  Sanborn  an- 
nouncements in  the  "Hits  and  Mis- 
ses" program  starring  Harry  Mar- 
ble will  be  aired  Monday  through 
Friday  effective  immediately.  Pro- 
gram is  broadcast  across-the-board 
at  5: 30-6  p.m.  Participations  in  the 
Phil  Cook  Show  have  been  pur- 
chased for  Tuesday  through  Satur- 
day effective  immediately.  Program 
is  aired  Monday  through  Saturday, 
8:15-8:30.  Agency  for  Standard 
Brands  is  Compton  Advertising,  Inc. 


Association  also  directed  that  the 
possibility  of  increasing  the  volume 
of  regional  news  be  studied. 

Prior  to  the  business  session,  the 
Chesapeake  delegates  attended  a 
luncheon  of  the  Baltimore  Advertis- 
ing Club,  at  which  Jake  Embry, 
vice-president  and  commercial  man- 
ager of  WITH,  Baltimore,  presided. 

Among  those  present  were: 
Charles  Truitt,  WBOC,  Salisbury, 
Md.;  William  F.  Hardy,  WFMD. 
Frederick,  Md.,  retiring  chairman  of 
the  Association;  Dave  Stickle, 
WMAR,  Baltimore;  Martin  Edwards, 
WITH,  Baltimore;  Walton  Rock,  T. 
Stanley  Smith,  John  Mine  and  Ful- 
lerton, AP,  Baltimore;  Howard  L. 
Kany,  AP  radio  representative, 
Washington;  Brancato,  Sartain,  War- 
ren, Hinkle,  and  Conhurst,  and  two 
guests,  Greg  Halpin  of  WCBM,  Bal- 
timore, and  John  Alderson  of  WFBR, 
Baltimore. 


Section  of  RADIO  DAILY,  Wednesday.  November  2,  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


DuM.  AGAINST  'DELAYING'  COLOR 


TELE  TOPICS 


A  LL  IS  NOT  WELL  in  the  Department 
of  Defense,  the  public  prints  tell  us 
in  reporting  the  current  and  recent  inter- 
service  feuding,  but  you'd  never  know  it 
from  watching  "The  Armed  Forces  Hour," 
which  bowed  on  NBC  Sunday.  Perhaps 
the  series  was  undertaken  to  counteract 
the  effects  of  the  news  from  Washington, 
or  perhaps  it  merely  demonstrates  that 
unification  can  work  and  that  a  happy 
wedding  has  occurred  in  the  Radio-Tele- 
vision Branch,  Office  of  Public  Informa- 
tion, which  produces  the  program.  These 
weighty  questions  we'll  leave  to  the  seers 
and  pundits;  what  we're  interested  in  is 
the  show  itself.  .  .  .  The  kickoff  program 
was  titled  "Your  Defense  Dollar,"  and  ex- 
plained where  the  money  used  by  the  De- 
partment comes  from  and  how  it  is  used. 
Following  brief  intros  by  top  Department 
officials,  the  exposition  was  accomplished 
through  films  and  charts.  Similar  treat- 
ment for  the  Army-Navy  and  Air  Force 
became  a  bit  repetitious,  but  on  the  whole 
the  visual  material  was  so  well  selected 
and  presented  that  the  show  was  a  most 
interesting  and  informative  documentary. 


PRODUCTION   WAS   EXCELLENT  all 

■  down  the  line.  Film  opening,  accom- 
panied by  stirring  background  music,  com- 
manded one's  attention  immediately.  Tim- 
ing was  perfect,  with  nary  a  fluff  in  the 
many  switches  from  live  to  film  all  the 
way  through.  As  good  as  the  opener  was, 
future  installments  should  be  even  better, 
if  production  remains  on  the  same  high 
level,  because  the  subject  matter  will 
allow  more  dramatic  impact.  .  .  .  Series 
is  produced  by  Maj.  Robert  Keim,  USAF, 
and  Lt.  Benjamin  Greenberg,  USNR.  Di- 
rector is  Charles  Christensen,  of  NBC,  and 
Charles  Colledge,  chief  engineer  of 
WNBW,  is  technical  supervisor.  Lt.  Cass 
Bielski,  USAF,  and  Ensign  Jack  Siegal, 
USN,  are  the  announcers. 


THE  RUMOR  MILL  keeps  grinding  out 
■  reports  about  Lucky  Strike's  program 
plans,  one  of  the  latest  being  a  dramatic 
series  with  Robert  Montgomery.  What  is 
definite  is  that  the  firm  has  looked  at 
just  about  every  available  show  and  ap- 
parently has  not  yet  made  a  decision.  .  .  . 
CBS  is  readying  a  weekly  half-hour  show 
to  star  Red  Barber  for  debut  around  the 
first  of  the  year.  .  .  .  Ted  Steele,  of  CBS, 
and  Morey  Amsterdam,  of  DuMont,  will 
be  among  this  month's  guests  on  NBC's 
Roberta  Quinlan  show.  .  .  .  DuMont  prep- 
ping  a  network  shopping  show  for  Kathi 
Norris  similar  to  her  local  WABD  stanza. 
.  .  .  Harold  Barry,  who  guested  on  Versa- 
tile Varieties  last  week,  has  been  signed 
as  permanent  emcee  of  the  show.  He  just 
finished  a  four-month  run  at  the  Hotel 
Biltmore. 


AGVA  In  Peace  Move 
Withdraws  MM  Suit 


The  suit  of  the  American  Guild 
of  Variety  Artists  against  the  AFM 
was  withdrawn  yesterday  by  the 
former  organization  in  a  move  to 
bring  a  peaceful  settlement  to  the 
dispute  between  the  two  unions.  An- 
nouncement of  the  withdrawal  was 
made  last  night  in  a  joint  statement 
issued  by  offices  of  the  two  unions. 

AGVA  had  brought  its  action 
against  the  AFM  in  an  effort  to  stop 
the  musicians  union  from  forcing  its 
members  to  emit  the  variety  per- 
formers union.  Last  night's  state- 
ment revealed  that  AGVA  has  re- 
funded the  $50  initiation  fee  collect- 
ed from  Lee  Norman,  musician, 
some  months  ago.  It  was  the  pay- 
ment of  the  Norman  fee  that 
brought  the  dispute  between  the  two 
unions  to  a  head. 

In  a  statement  issued  from  his 
Chicago  offices,  James  C.  Petrillo, 
head  of  the  AFM,  hailed  the  action 
taken  by  AGVA  as  creating  "an  at- 
mosphere in  which  I  hope  and  be- 
lieve this  labor  dispute  can  be  set- 
tled." 


CBS  Ups  Schimmel 

Clarence  de  Bruyn  Sehimmel,  as- 
sociate director  at  CBS  for  the  past 
year,  has  been  promoted  to  director. 
He  has  been  with  the  web  since  1937 
and  was  in  the  shortwave  division 
until  his  transfer  to  TV  in  Septem- 
ber, 1948. 


Film  Council  Names 
Commiltee  Chairmen 


Appointment  of  chairmen  and 
vice-chairmen  for  seven  National 
Television  Film  Council  committees 
was  announced  yesterday  by  Melvin 
L.  Gold,  president  of  the  group.  In 
addition,  William  S.  Roach,  NTFC 
vice-president,  was  placed  in  overall 
supervision  of  the  activities  of  the 
various  committees. 

Committee  Heads  Named 

Gold  named  the  following  com- 
mittee heads:  Distribution,  chair- 
man, John  Mitchell,  United  Artists 
Television;  vice-chairman,  W.  W. 
Black,  Official  Television,  Inc.  Pro- 
duction, chairman,  Henry  Morley. 
Dynamic  Film,  Inc.;  vice  chairman, 
Jules  Bricken,  Screen  Gems,  Inc. 
Station,  Robert  Paskow,  WATV. 
Newark;  vice  chairman,  Helen  Buck. 
WCAU.  Philadelphia.  Membership, 
chairman,  Jerry  Albert,  United 
World  Films;  vice  chairman,  Will- 
iam Holland,  Hyperion  Films,  Inc. 
Film  Clearance  Bureau,  chairman, 
Paul  White,  International  Trans- 
Video  Inc.  Film  Production  Clinic, 
chairman,  J.  A.  Maurer,  J.  A. 
Maurer  Inc.  Program,  chairman,  Ir- 
win Shane,  Televiser  Magazine; 
vice  chairman,  Helen  Buck. 

Sally  Perle,  recently  elected  NTFC 
secretary  and  formerly  chairman  of 
the  press  relations  committee,  was 
named  press  representative  for  the 
council. 


Zenith  Dampens  Color  Claims, 
Says  No  System  Acceptable 


Kansas  City,  Mo.— There  is  not  in 
existence  today  a  color  TV  system 
with  which  "both  the  public  and  the 
industry  could  live"  and  there  is  no 
answer  to  the  question  of  when 
commercial  color  will  be  available, 
H.  C.  Bonfig,  vice-president  of  Zen- 
ith, said  here  yesterday  in  an  ad- 
dress before  the  Co-op  Club  of  Kan- 
sas City. 

Long  a  storm  center  in  the  manu- 
facturing field,  Zenith  had  been  gen- 
erally considered  to  be  in  the  CBS 
color  camp  because  it  has  coopera- 
ted with  the  web  in  building  equip- 
ment for  polychrome  demonstra- 
tions. 

The  impression  was  forcibly  dis- 
pelled by  Bonfig  yesterday  when  he 
revealed  that  Zenith  "had  suffered 
a  net  loss  of  $15,400"  on  the  CBS  or- 
der for  22  color  sets  at  a  contract 
price  of  $1,000  each.  He  added  that 


these  sets,  which  cost  Zenith  $1,700 
each,  "differed  very  little"  from 
color  receivers  that  the  Zenith  or- 
ganization had  built  "in  our  labora- 
tories years  earlier." 


Replying  to  Bonfig's  speech,  CBS 
prexy  Frank  Stanton  said  the  web's 
color  system  "is  ready  now  .  .  .  and 
can  be  offered  to  the  public  within 
a  few  months"  after  FCC  authoriza- 
tion. 

"It  is  misleading  to  compare  the 
cost  of  handmade  models  with  those 
mass  produced,"  Stanton  said,  esti- 
mating that  a  10-inch  color  set 
would  retail  at  $220.  If  the  FCC 
okays  the  CBS  system,  he  added, 
"manufacturers  will  find  that  the 
problems  which  they  are  now  con- 
juring up  will  disappear  in  their 
eagerness  to  give  the  public  this 
superior  service." 


Goldsmith  Queried 
Re  Laboratory 
Advances 


Washington  Bureau  of  RADIO  DAILY 

Washington — There  mav  be  radio 
manufacturers  who  would  like  to  see 
color  TV  delayed,  Dr.  T.  T.  Gold- 
smith, DuMont  research  director, 
said  yesterday  —  but  DuMont  is 
definitely  not  among  them.  Gold- 
smith was  on  the  stand  all  day  yes- 
terday as  the  homeless  FCC  pep- 
oered  him  with  questions  concern- 
ing the  possibility  of  early  color 
findings  in  DuMont  laboratories. 

The  hearing  got  under  wav  in  the 
Commerce  Department  auditorium 
shortly  after  the  fire  and  explosion 
at  the  Post  Office  Building  occupied 
by  the  Commission  two  blocks  away. 

Dr.  Goldsmith  said  he  could  con- 
ceive of  expenditure  by  manufac- 
turers to  buy  up  the  color  tube  un- 
der development  by  Dr.  Charles 
Willard  Geer,  for  instance,  or  to  buy 
up  the  Color  Television,  Inc.,  pro- 
cess. Then,  in  discussion  with  Com- 
missioner Frieda  B.  Hennock,  he  al- 
lowed that  a  purpose  of  buying  con- 
trol of  these  developments  might  be 
to  shelve  them. 

The  DuMont  research  chief  stres- 
sed that  he  was  making  no  charge 
that  this  was  in  the  mind  of  any 
competitors — simply  that  it  was  a 
possibility. 

Goldsmith  refused  to  commit  him- 
self to  any  time  schedule  as  Miss 
Hennock  and  Commissioner  Robert 
F.  Jones  sought  to  get  an  estimate 
from  him  when  DuMont's  experi- 
ments with  color  might  go  beyond 
the  laboratory  stages.  He  said  his 
company  has  been  working  on  a  di- 
rect-view tube  since  1945,  then  un- 
der questioning  by  Jones  admitted 
that  for  the  most  part  the  develop- 
mental work  has  been  by  a  single 
engineer. 

DuMont  attorney,  William 
Roberts,  interrupted  the  questioning 
during  this  period  to  protest  that 
some  of  the  matters  Goldsmith  was 
quizzed  on  could  not  properly  be 
discussed  publicly  in  view  of  deli- 
cate patent  problems.  He  said  his 
comoany  did  not  mind  discussion 
of  things  already  patented — but  that 
a  certain  secrecy  concerning  other 
laboratory  matters  not  yet  patent- 
able had  to  be  maintained. 

Goldsmith  said  Roberts  was  refer- 
ring especially  to  matters  now  being 
worked  out  between  DuMont  and 
the  Polaroid  Company. 

The  committee  on  comparative 
demonstrations  met  last  night  to 
work  out  details  regarding  the  com- 
parative showing  of  CBS  and  RCA 
color  and  DuMont  black  and  white. 
The  tests  are  slated  to  begin  Nov.  14. 


RADIO  DAILY^= 

COAST-TO-COAST 


8 


Operations  Of  FCC 
Suspended  By  Fire 

(Continued  from  Page  1) 

sion's  law  department  and  other 
employes  must  seek  temporary 
quarters  as  the  result  of  yesterday's 
explosion  and  fire  which  threatens 
to  keep  them  out  of  their  'Offices  for 
from  six  to  eight  months. 

Fire  broke  out  yesterday  in  a 
dynamo  near  the  docket  section  and 
spread  rapidly.  When  firemen 
trained  water  on  the  burning  dy- 
namo, several  explosions  followed 
and  the  building  sprinkler  system 
was  thrown  out  of  control. 

Top  Throe  Floors  Hard  Hit 

The  result  is  that  the  top  three 
floors  of  the  seven  story  building — 
almost  entirely  occupied  by  FCC 
offices- — is  a  shambles.  It  was  impos- 
sible to  determine  yesterday  what 
the  story  is  on  the  files,  but  it  was 
assumed  that  original  and  duplicate 
copies  of  many  documents  might  be 
completely  destroyed.  Nearly  all 
original  notarized  copies  of  applica- 
tions and  other  documents  were 
probably  damaged,  if  not  destroyed, 
by  the  fire  or  water. 

The  entire  law  department  was 
forced  to  vacate,  and  the  Washing- 
ton fire  chief  estimated  yesterday 
afternoon  that  it  might  be  as  long 
as  eight  months  before  the  offices 
can  be  reoccupied.  These  offices, 
flooded  by  tons  of  water,  were 
jammed  with  files  on  pending  cases 
— the  crowding  was  so  serious  that 
the  corridors  were  filled  with  filing 
cabinets  dealing  with  active  cases. 

William  Massing,  head  of  the  FCC 
license  section,  said  last  night  the 
damage  to  Commission  files  might 
not  be  as  extensive  as  had  at  first 
appeared.  Some  engineering  records 
were  doubtless  lost,  he  said,  but 
chances  that  there  are  duplicates 
elsewhere  are  good. 

Massing  Not  Pessimistic 

Massing's  statement  appeared  to 
mean  that  actual  loss  of  papers  was 
comparatively  small— although  ob- 
servers claim  that  a  substantial 
quantity  of  paper  flew  out  windows 
or  floated  around  Commission  cor- 
ridors. The  extent  of  the  damage  to 
the  Commission  files  themselves — to 
what  extent  water  damage  will 
make  papers  illegible  was  still  un- 
determined. 

One  probable  result  of  yesterday's 
conflagration  will  probably  be  a 
strong  move  to  require  the  micro- 
filming of  government  documents. 


Correction 

Through  a  typographical  error,  a 
story  in  yesterday's  Radio  Daily 
gave  the  erroneous  impression  that 
the  price  of  the  Charles  Michelson 
transcribed  package,  "Blackstone. 
Magic  Detective,"  has  been  reduced. 
The  facts  are  these:  instead  of  the 
customary  50-50  cooperative  split 
all  Blackstone  washing  machine 
dealers  will  henceforth  be  charged 
1/3  of  the  costs.  The  factory  will 
share  with  the  wholesale  distribu- 
tors the  remaining  2/3  of  the  costs. 


V/ISN  Program  Changes 

Milwaukee,  Wis. — New  afternoon 
and  evening  programs  added  to 
WISN's  schedule  have  re-arranged 
the  line-up  and  brought  important 
changes.  "Ma  Perkins"  has  been 
moved  to  3:30  p.m.  so  that  "Rose- 
mary," new  daytime  serial,  may  be 
heard  at  3: 15  p.m.  Starting  Nov.  1st. 
"Escape,"  is  now  heard  every  Tues- 
day at  8:00  p.m.  On  November  5th, 
"Broadway  Is  My  Beat,"  will  return 
each  Saturday  at  8:30  p.m. 

WSM  Artists  Go  To  Europe 

Nashville,  Tenn. — Headline  acts  of 
the  WSM  Grand  Ole  Opry,  as  well 
as  NBC  and  WSM  shows,  are  now 
going  to  Europe.  A  twenty-day  tour 
of  installations  in  England,  France 
and  Germany  will  be  made  by  the 
shows  beginning  November  13th. 
The  Opry  group  will  be  flown  over- 
seas and  be  quartered  by  the  USAF 
for  a  number  of  gratis  performances 
before  military  personnel  and  civil- 
ians employed  by  the  U.  S. 

Fall  Program  Aired 

Milwaukee,  Wis— With  the  first 
broadcast  last  week,  WISN's  pro- 
gram "Your  Common  Council" 
opened  the  fall  season.  The  program 
is  heard  each  Saturday  at  5:30  p.m. 
Municipal  problems  of  current  in- 
terest will  be  discussed  each  week. 
The  program  is  produced  by  the  Ra- 
dio Committee  of  the  City  of  Mil- 
waukee Common  Council. 

Air  Dramas  Mark  Record 

Philadelphia,  Pa.  —  "Within  Our 
Gates,"  the  dramatic  story  of  man's 
contribution  to  all  mankind,  pre- 
sented each  week  by  the  Philadel- 
phia Fellowship  Commission  on 
WFIL,  has  established  new  record 
in  the  city's  radio  career  in  reaching 
its  250th  consecutive  broadcast.  The 
drama  series  heard  each  Sunday 
morning  at  11:30  a.m.,  marked  the 
record  Sunday,  October  30. 

WDRC  Interviews  Politician 

Hartford,  Conn.— When  Republi- 
can National  Chairman  Guy  G.  Gab- 
rielson  of  N.  J.  came  here  for  a  ma- 
jor speech  to  GOP  women,  he  was 
interviewed  over  WDRC  on  party 
conditions  and  prospects.  Gabrielson 
said  GOP  prospects  look  "very 
good"  in  1950  around  the  country. 
Jack  Zaiman,  political  writer  for  the 
Hartford  Courant,  was  the  inter- 
viewer. 

Hollace  Shaw  Visits  WRNL 

Richmond,  Va.  —  Hollace  Shaw, 
soprano  songstress  who  is  known  as 
"the  golden  voice  of  Vivien"  on  "The 
Hour  of  Charm"  will  make  her  de- 
but today  as  guest  artist  for  the 
month  on  "The  Sauer  Show,"  musi- 
cal variety  program.  The  program  is 
aired  from  7:30  to  8:00  p.m.,  Tues- 
day through  Friday,  from  the  stage 
of  WRNL  Radio  Center  Theater. 


No  Germs 

St.  Louis,  Mo.— WIL's  Sunday  af- 
ternoon "Dancing  Party"  show 
claims  to  be  first  audience-partici- 
pation program  in  U.  S.  to  broadcast 
from  a  germ-free  origination  point. 
Vern  King,  program  director,  ar- 
ranged to  have  Glycol  cereseal  vap- 
orizers scattered  throughout  Mel- 
bourne Hotel's  Colonial  Room  to 
filter  and  purify  the  air. 

Direct  From  Rome 

Hartford,  Conn. — A  description  of 
an  audience  with  Pope  Pius  was 
broadcast  direct  from  Rome  over 
WDRC  by  U.  S.  Representative  A. 
A.  Ribicoff.  Ribicoff's  talk  was  by 
telephone,  and  it  was  recorded  in 
the  WDRC  studios.  During  his  six- 
week's  tour  of  Europe,  Ribicoff  is 
calling  in  to  WDRC  from  various 
capitals. 

WRBL  Adds  Staff  Members 

Columbus,  Ga. — George  P.  Murray 
and  James  W.  Biggers,  Jr.,  both  Col- 
umbus men,  have  joined  the  sales 
staff  of  WRBL,  CBS  affiliate.  Ed 
Johnson,  WRBL  sales  manager, 
stated  that  the  addition  of  Biggers 
and  Murray  to  the  staff  was  neces- 
sary to  provide  full  coverage  of  the 
expanding  Columbus  metropolitan 
area. 


Wednesday,  November  2,  1949 

Miller  Prophesies 
Regarding  Color  TV 

(Continued  from  Page  1) 

color  television  will  receive  full  de- 
velopment. In  the  meantime,  he  ad- 
ded, black  and. white  TV  is  making 
great  advances  and  rendering  a 
satisfactory  commercial  service. 

Discussing  propaganda  broadcast- 
ing, Judge  Miller  told  reporters  that 
America  must  spend  "much  more 
money"  on  radio  propaganda  to 
keep  up  with  the  Russians'  propa- 
ganda in  foreign  lands.  He  said  that 
Russia  had  almost  200  transmitters 
that  "hopped  all  over  the  spectrum" 
and  that  Russians  were  effectively 
jamming  Voice  of  America  pro- 
grams. 

Stresses  Propaganda  Value 

Elaborating,  Miller  declared  that 
United  States  technicians  are  be- 
coming increasingly  alert  to  radio  as 
propaganda  medium  and  that  they 
have  developed  a  technique  called 
"cuddling"  which  he  defined  as 
"getting  a  program  on  a  frequency 
immediately  adjacent  to  a  frequency 
domestically  used  in  Russia." 

Judge  Miller  was  the  guest  of 
honor  at  a  small  private  dinner  last 
night  at  which  the  heads  of  key 
Boston  industries  heard  him  discuss 
the  advantages  of  radio  advertising. 
Guests  included  bankers,  heads  of 
industries  and  members  of  the  legal 
profession. 


29  today! 

29  years  ago  today..  November  2,  1920..  the  world's 
first  regularly-scheduled  radio  program  was  broad- 
cast over  KDKA. 

Big  things  have  happened  since  then.,  to  KDKA 
and  to  Pittsburgh.  Even  bigger  things  are  on  the  way! 
Today,  throughout  the  rich  Pittsburgh  market-area, 
you'll  hear  the  riveter  and  see  the  steel  skeletons  of 
new  plants  and  skyscrapers.  Huge  civic  and  industrial 
projects  and  great  housing  developments  are  rolling 
ahead.  It  s  really  a  happy  birthday  for  KDKA.  And 
every  sign  points  to  "many  prosperous  returns"  for 
advertisers  who  use  KDKA's  50,000-watt  voice  to 
reach  this  vast  and  growing  market! 


PITTSBURGH 

50,000  WATTS 
NBC  AFFILIATE 


WESTINGHOUSE  RADIO  STATIONS  Ir.c 

WBZ    •    WBZA   •    WOWO    •    KEX   •   KYW   •    KDKA   •  WBZ-TV 

National   Representatives,   Free  &   Peters,  except  for  WBZ-TV; 
for  WBZ-TV,  NBC  Spot  Sales 


The  National  Daily  Newspaper  of  Commercial   Radio   and  Television 


VOL.  49.  NO.  23 


NEW  YORK,  THURSDAY,  NOVEMBER  3,  1949 


TEN  CENTS 


PLANS  COMPLETE  FOR  ELECTION  COVER 


FCC  Fire  Damage 
Appraised  By  Coy 

Washington  Bureau  of  RADIO  DAILY 

Washington— Fire  damage  to  FCC 
files  appears  to  be  less  severe  than 
was  at  first  believed,  Chairman 
Wayne  Coy  said  yesterday.  Commis- 
sion schedules  are  certain  to  be 
thrown  out  of  whack  somewhat, 
he  allowed,  but  the  overall  realign- 
ment of  work  schedules  will  prob- 
.    ably  not  be  great. 

Water  damage  to  files  is  believed 
to  be  severe,  but  probably  not  as 
destructive  as  had  been  believed, 
i  One  top  staff  official  said-  yester- 
day that  while  the  law  department 
will  have  to  find  temporary  quarters 
for  a  period  of  several  months,  the 
worst  result  of  the  fire  and  blast 
Tuesday  Ls  that  "we've  got  to  put 
in  a  rush  order  for  a  lot  of  new 
red  tape." 

BMB's  Subscriber-Data 
r  May  Go  To  Non-Members 

Future  demand  for  BMB  data  by 
agencies  and  advertisers  may  con- 
vince broadcasters  that  the  reports 
should  be  made  available  to  non- 
subscribers,  it  was  predicted  by 
BMB's  acting  president,  Dr.  Kenneth 
H.  Baker,  in  his  progress  report 
presented  to  an  AMA  luncheon  yes- 
terday. 

j       "We  have  sharpened  the  measurc- 
(Continued  on  Page  2) 

Radio  License  Fee 
To  Continue  In  Canada 


Montreal — Revenue  Minister  Mc- 
Cann,  whose  responsibilities  include 
the  CBC,  indicated  yesterday  there 
is  no  foundation  for  reports  that  the 
(Continued  on  Page  8) 


While  It's  Hot 

Cleveland  —  WNBK  yesterday 
televised  a  spectacular  down- 
town blaze  while  firemen  were 
still  struggling  to  bring  it  under 
control.  A  WNBK  crew  mounted  a 
camera  with  a  28-inch  telephoto 
lens  atop  the  NBC  building  and 
picked  up  the  action  several 
blocks  away,  as  flames  gutted  a 
manufacturing  plant  turning  out 
lampshades. 


Explanation 

Washington — While  there  was 
no  agreement  on  an  official  ex- 
planation for  the  blast  which  lev- 
eled FCC  offices  and  led  to  the 
firehose  drenching  of  office  equip- 
ment and  files  Tuesday,  wags 
came  up  yesterday  with  one  pos- 
sible answer.  It  was  suggested 
that  Chairman  Wayne  Coy  had 
called  Senate  Interstate  Com- 
merce Committee  Chairman  Ed- 
win C.  Johnson  and  told  him  the 
Commission  had  reached  a  de- 
cision on  the  clear  channel  issue. 

When  Johnson  reached  the 
Commission,  according  to  the 
dreamed-up  explanation.  Coy  told 
him  the  Commission  was  sending 
out  notices  to  all  clear  channel 
stations  that  they  could  at  once 
raise  their  power  to  750  kilowatts. 
And  Johnson  raised  the  roof. 


CBS  Gross  Income 
Up;  Net  Decreases 


The  gross  income  of  CBS  for  the 
first  nine  months  of  this  year  in- 
creased to  $74,607,071  from  the 
$70,904,806  of  last  year  while  net 
income  decreased  to  $2,003,812  from 
last  year's  $3,010,446,  it  was  an- 
nounced yesterday  at  the  close  of 
the  meeting  of  the  web's  board  of 
directors. 

A  cash  dividend  of  35  cents  per 
share  was  declared  on  the  company's 
class  A  and  class  B  stock,  payable 
Dec.  2,  1949,  to  stockholders  of  rec- 
ord at  the  close  of  business,  Nov. 
18,  1949.  Earnings  per  share  in  1949 
was  $1.17  compared  to  $1.75  per 
share  in  1948. 


Networks  And  Outlets  In  Eastern  Area 
Giving  Full  Coverage  To  Returns; 
Video  To  Offer  See- And- Hear 


Scientific  Freedom 
Urged  By  Sarnoff 


A  plea  to  let  the  world's  scientists 
pursue  their  quests  into  nature's 
mysteries  "unshackled"  by  "false 
concepts  of  state  or  ideology"  was 
voiced  last  night  by  Brig.  Gen. 
David  Sarnoff,  RCA  board  chairman, 
as  he  accepted  the  Peter  Cooper 
Medal  for  the  Advancement  of  Sci- 
ence. 

Speaking  in  New  York  at  cere- 
monies marking  the  90th  anniver- 

(Continued  on  Page  2) 

NARBA  Resolution 

Adopted  In  Boston 

Boston— A  resolution  opposing  any 
change  in  the  station  power  limita- 
tions contained  in  the  last  NARBA 
agreement  as  being  "inimicable  to 
the  interest  of  the  U.  S.  broadcast- 
ers" was  adopted  at  the  1st  District 

(Continued  on  Page  6) 

Industry  Is  Applauded 
For  Helping  Chest  Drive 

William  M.  Ramsey,  chairman  of 
the  national  radio  committee  for 
the  Community  Chests  of  America, 
yesterday  announced  completion  of 
the  October  campaign,  and  voiced 

(Continued  on  Page  6) 


2nd  District  Broadcasters 

Meeting  In  New  Jersey 


By  FRANK  BURKE 

Editor,  RADIO  DAILY 
Asbury  Park,  N.  J.— The  highly 
competitive  business  of  commercial 
broadcasting  in  many  cities  and 
towns  of  the  New  York  and  New 
Jersey  areas  has  brought  a  turnout 
of  150  broadcasters  to  annual  Second 
District  NAB  meeting  which  gets 
under  way  today  at  the  Berkeley- 
Carteret  Hotel. 
Highlighting  the  two-day  meeting 


will  be  a  report  on  the  status  of 
BMB's  Second  Study  and  the  Sales 
Session  which  will  consume  most  of 
the  time  of  today's  session.  The 
broadcasters  of  the  2nd  District  are 
greatly  interested  in  both  topics  and 
have  many  questions  to  present  to 
Kenneth  Baker,  acting  president  of 
BMB,  and  Maurice  Mitchell,  direc- 
tor of  Broadcast  Advertising  Bureau. 
They  want  to  know  how  the  Second 
(Continued  on  Page  8) 


Radio  and  television  cover- 
age plans  for  next  Tuesday's 
elections  are  being  made  by 
the  networks  on  a  local  level, 
since  the  outcome  will  be  of 
state  and  regional  importance 
primarily,  rather  than  of  na- 
tional interest.  In  the  case  of 
the  major  networks,  election 
arrangements   will   be  han- 

(Continued  on  Page  8) 

Two  Yankee  Stations 
Leased  To  Baybutt 

WAAB,  5,000  watt  station  in  Wor- 
cester, Mass.,  and  WMTW,  250  watt 
outlet  in  Portland,  Maine,  owned  by 
the  Yankee  Network  in  those  cities, 
have  been  leased  to  John  A.  Baybutt. 
of  Boston,  it  has  been  announced 
by  Linus  Travers,  executive  vice- 
president  and  general  manager  of 
the  Yankee  Network.  Purpose  is  to 
(Continued  on  Page  2 

Richards  To  Address 
Coming  NARND  Meeting 

The  chairman  of  the  committee 
sponsoring  the  third  Annual  Voice 
of  Democracy  contest,  Robert  K. 
Richards  of  NAB,  will  discuss  the 
contest  in  a  speech  before  the  Na- 
tional Association  of  Radio  News 
Directors  in  New  York  next  week. 

Mr.  Richards  will  be  one  of  sev- 
(Continued  on  Page  2) 


Quiz  Kids  Contest 

"The  Quiz  Kids"  will  launch 
their  fifth  annual  "Best  Teacher" 
letter-writing  contest  on  their  NBC 
show  Sunday,  3:30  p.m.  Prizes 
include  $2,000  in  cash  and  a  trip 
to  Chicago  for  the  "Best  Teacher 
of  1950,"  and  52,000  for  the  "Most 
Promising  Teacher."  Students  who 
write  the  prize-winning  letters  will 
be  awarded  United  Stales  secur- 
ity bonds. 


RADIO  DAILY: 


Thursday,  November  3.  1949 


Vol.  49,  No.  23      Thur  ,  Nov.  3,  1949      10  Cts. 


JOHN  W.  ALICOATE  Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN   KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays.  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President.and  Publisher ;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch.  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicotite, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00 
Address  all  communications  to  Radio  Daily. 
1501  Broadway,  New  York  (18),  N.  Y 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Cc'ble  address :  Radaily,  New  York. 

WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tata,  Manager. 
360  No.   Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y.. 
nnder  the  act  of  March  3,  1879. 


FINANCIAL 


+ 

v» 

+ 

Vt 

+ 

% 

Vt 

—  (November  2) 

NEW  YORK  STOCK  EXCHANGE 

Net 

High    Low    Close  Chg. 

ABC    734      7'/2      75/8  —  1/4 

Admiral  Corp  273/4    27'/2    273/4  +  V, 

Am.  Tel.  &  Tel.      145V8  1447/8  145'/8  +  % 

CBS  A    241/b    241/s    241/g  +  1/g 

Philco    29%    285/8    293/4  +  1 

RCA  Common  12%    12l/8    12 1/4 

RCA  1st  pfd   725/8    72  725/s 

Stewart-Warner  ...  12Vi    1 2V2  12V2 

Westinghouse    29       283/8  2834 

Westinghouse  pfd.  102'8  101%  1017'8 
Zenith  Radio  283,8    28'/4  28% 

NEW  YORK  CURB  EXCHANGE 
Hazeltine  Corp.         14'/4    14V4  14'/4 
Nat.  Union  Radio  .    23,4     25/8  23/4 
OVER  THE  COUNTER 

Bid  Asked 

DuMont  Lab   14  15 

Stromberg-Carlson    13'/2  143/4 

U.  S.  Television   %  % 

WCAO  (Baltimore)    16 

WJR  (Detroit)    7 1/4  8% 


Stork  News 

Ralph  Austrian,  television  consult- 
ant, became  a  grand-father  the  past 
week-end  when  a  son  was  born  to 
his  daughter,  Gail  and  her  husband. 
Harry  Ingram,  at  Lenox  Hills  Hos- 
pital on  Saturday,  Oct.  29. 


RCA  INSTITUTES,  INC. 

A  Service  of 
Radio  Corporation  of  America 
One  of  tin  leading  and  oldest  schools 
«i f  C.i-lii.  Technology  in  America,  of- 
fer* it*  trained  Kadio  and  Television 
technicians  to  the  Broadcast  ing  In- 
dustry. 

Oitr   graduate*  have 
I   '  Clan*  Telephone  Licen$e. 
Address  inquiries  to 
Placement  Director 
RCA  INSTITUTES,  Inc. 
350  W.  4th  St.,  New  York  14,  N.  Y 


Richards  To  Address 
Coming  NARND  Meeting 

(Continued  from  Page  11 

er.al  outstanding  speakers  on  the 
opening  day  of  NARND's  third  an- 
nual convention  November  11th.  The 
convention  at  the  Hotel  Comimodore 
continues  through  Sunday,  Nov.  13. 

The  Voice  of  Democracy  Contest 
is  for  high  school  students.  It  is 
sponsored  by  the  NAB,  National 
Junior  Chamber  of  Commerce  and 
Radio  Manufacturers  Association  in 
cooperation  with  the  United  States 
Office  of  Education.  The  contest  is 
now  under  way  and  continues 
through  Saturday. 

Exhibitors  Invited 

Leading  tape  and  wire  recording 
manufacturers  have  been  invited 
to  display  their  newest  devices  to 
the  NARND  convention.  And  a  num- 
ber have  signified  that  representa- 
tives will  be  on  hand. 

The  chairman  of  the  NARND  con- 
vention committee,  Jack  Shelly, 
news  manager  of  radio  station  WHO, 
Des  Moines,  Iowa,  points  out  that 
the  convention  is  not  restricted  to 
NARND  members.  Anyone  inter- 
ested may  attend. 


BMB's  Subscriber-Data 
May  Go  To  Non-Members 


(Continued  from  Page  1) 

ment  this  year  and  will  make  avail- 
able non-subs°riber  data  to  BMB 
members,"  Baker  declared  in  de- 
scribing the  improvements  incorpor- 
ated in  Study  No.  2  over  the  origin- 
al study  of  1946.  The  stations'  report 
is  expected  to  be  ready  next  month 
with  the  networks'  data  to  follow 
later,  date  as  yet  unknown. 

Baker  pointed  out  that  in  the  1949 
measurement,  "we  have  only  about 
600  subscribers  out  of  a  potential  of 
1,800."  while  in  the  1946  study,  there 
were  about  700  subscribers  out  of  a 
potential  of  900  subscribers.  The 
present  year's  non-subscriber  data 
will  be  available  only  to  subscribers 
upon  request.  "Until  the  broadcast- 
ers are  convinced  that  BMB  data 
are  in  demand,"  Baker  said,  "the  re- 
ports will  not  be  available  to  non- 
subscribers."  The  cost  of  the  non- 
subscriber  data  will  be  determined 
by  the  area  affected. 


WKBW  Stages  Party 

Buffalo — Halloween  was  ushered 
into  Buffalo  in  great  style  by 
WKBW  with  a  radio  Halloween 
celebration.  The  weekly  broadcast 
of  Junior  Jamboree  was  transformed 
into  a  Halloween  Party  with  1,000 
youngsters  appearing  in  costume  at 
the  Colvin  Theater  in  Buffalo.  The 
regular  line  of  prizes  were  given 
away  during  the  broadcast  after 
which  movies  were  shown  and  a 
parade  was  featured  with  prizes  go- 
ing to  the  best  costumes  of  the 
guests. 

Highlight  of  the  party  was  the 
giving  of  a  cocker  spaniel  puppy  by 
a  drawing  which  was  a  complete 
surprise.  Prizes  ranged  from  bicycles 
to  candy.  Max  Robinson  was  master 
of  ceremonies  at  the  party. 


Two  Yankee  Stations 

Leased  To  Baybutt 

(Continued  from  Page  1) 

provide  more  individualized  and 
thus  improved  operation  for  the 
stations. 

As  first  steps  in  the  expansion 
program,  Ray  Brown,  formerly  man- 
ager of  WEAM,  Washington,  D.  C, 
was  recently  placed  in  charge  of 
WAAB,  while  Abbott  Smith  takes 
over  managership  of  WMTW.  RA- 
TEL  representatives,  Inc.  will  be  the 
national  spot  representatives  for 
both  stations. 

WAAB  and  WMTW  continue  as 
Yankee  and  Mutual  affiliates  and, 
in  addition  to  their  newly  inaugu- 
rated local  programs,  will  partici- 
pate in  the  recent  Yankee  Network 
purchase  of  six  hours  weekly  of 
M-G-M  transcribed  programs. 


Scientific  Freedom 

Vital,  Says  Sarnoff 

(Continued  from  Page  1) 

sary  of  Cooper  Union,  Sarnoff  fore- 
saw the  day  "when  every  part  of  the 
world  will  become  a  television  vista. 
We  shall  look  across  the  hemispheres 
from  nation  to  nation  and  see  as 
clearly  as  we  are  now  accustomed  to 
hear  by  radio."  And  he  added:  "Per- 
haps this  added  sense  of  neighborli- 
ness  will  help  us  better  to  under- 
stand each  other." 


COminG  and  goim 


JOHN  H.  NORTON,  JR.,  vice-president  of 
the  American  network  in  charge  of  the  cen- 
tral division,  in  New  York  on  a  short  business 
trip. 

GERTRUDE  GROVtR,  women's  editor  of 
WHCU,  Columbia  network  outlet  in  Ithaca, 
N.  Y.,  is  expected  in  town  today  to  attend 
the  meeting  of  District  2,  Association  of 
Women  Broadcasters.  She  will  remain  here 
over  the  week-end. 

FORD  BILLINGS,  commercial  manager  of 
WWCO,  Waterbury,  Conn.,  and  BOB  CRAGER, 
program  manager,  are  back  at  the  station 
following  business  trips,  the  former  to  the 
NAB  regional  in  Boston,  the  latter  to  the 
BMI  meeting  in  New  York. 

WALTER  WINCHELL  left  Tuesday  for  Flo- 
rida. His  American  network  broadcasts,  start- 
ing this  Sunday,  will  emanate  from  Miami. 

KEN  SPARNON,  field  representative  of 
BMI,  is  off  again  for  an  NAB  regional,  this 
time  to  Asbury  Park  for  the  meeting  now  be- 
ing held  by  District  1. 

JOHNNY  DEEGAN,  disc-spinning  emcee  of 
the  "Mid-day  Revue"  heard  on  KYW,  Phila- 
delphia, is  in  Pottstown,  Pa.,  where  tonight 
he  will  be  the  principal  speaker  at  the  Rotary 
Club's  Ladies  Night. 

KEITH  BYERLY,  general  sales  manager  for 
WBT  and  WBTV,  Charlotte,  N.  C,  will  be  in 
New  York  all  next  week  for  conferences  with 
agency  officials  and  with  executives  of  CBS 
Radio  Sales. 

DON  DUNPHY,  American  network  broad- 
caster, tomorrow  will  be  in  Chicago  to  broad- 
cast the  Jones-Campbell  boxing  bout. 


Jocko 
the  Jockey 


There's  just  one  best  way  to  ride  a  race  horse,  and  professional 
jockeys  call  it  the  "monkey  crouch."  Jocko  shows  the  correct  style 
in  the  picture. 

There's  just  one  best  buy  in  Baltimore  radio,  too.  It's  W-I-T-H, 
the  big  independent  with  the  big  audience. 

Just  a  little  bit  of  money  goes  a  long  way  on  W-I-T-H!  That's 
because  W-I-T-H  delivers  more  home  listeners-per-dollar  than  any 
other  station  in  town.  And  in  addition  to  this  biggest  home  audience, 
a  recent  survey  made  under  the  supervision  of  the  Johns  Hopkins 
University  showed  that  of  all  radios  playing  in  grocery  stores,  42.3% 
were  tuned  to  W-I-T-H! 

So,  if  you  want  low-cost  results  from  radio  in  Baltimore,  call  in 
your  Headley-Reed  man  today  and  get  the  whole  W-I-T-H  story. 


BALTIMORE,  MARYLAND 

Tom  Tinsley,  President  •  Represented  by  Headley-Reed 


The  FIRST  Open-End  "NAME"  STAR  DRAMATIC 
TV  1  2  -HOUR  SHOW — BUILT  ESPECIALLY  FOR  TV! 


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Time  allowed  for  opening  identification,  two  commercials,  closing  signature. 

"THEATRE  TIME"  includes  such  stars  as  LUISE  RAINER  (twice  Academy  Award 
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Nationally  known  writers,  direction  by  Carl  Eastman.   Series  will  include  mystery, 
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ARE  YOU  DELIVERING 
WHERE  IT  COUNTS 
ON  THE  PACIFIC  COAST? 


Wherever  your  important  markets  are  on  the  Pacific 
Coast,  Don  Lee  can  be  depended  upon  to  deliver  the  goods  . . .  because  Don  Lee,  and  only  Don  Lee, 
has  a  local  network  station  in  all  of  45  important  markets.  Only  Don  Lee  can  sell  your  product  to  these 
14  million  people  where  they  live  and  spend  their  15%  billion  dollars  a  year. 

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feet  high)  surround  nearly  every  important  market  and  make  long-range  broadcasting  difficult  and 
unreliable.  A  great  many  local  network  stations  are  necessary  to  reach  the  people  where  they  live 
and  where  they  spend  their  money.  This  is  Don  Lee  coverage! 

Only  Don  Lee  has  enough  stations  (45)  to  broadcast  your  message  from  within  the  Coast's  45  im- 
portant sales  markets.  No  other  Pacific  Coast  network  has  even  half  as  many  stations  as  Don  Lee. 

Advertisers  who  know  the  Pacific  Coast  know  that  long-range  broadcasting  is  not  reliable  in  many 

lewis  ALLEN  WEISS,  Chairman  of  the  Board  •  willet  h.  brown,  President  •  ward  d.  ingrim,  Vice-President  in  Charge  of  Sales 
1 3 1 3  NORTH  VINE  STREET,  HOLLYWOOD  28,  California  •  Represented  Nationally  by  JOHN  BLAIR  &  COMPANY 


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population  of  500,000.  Comprehensive  surveys  show  that  throughout  this  area,  radio  listening  is  confined  almost  en- 
tirely to  Sacramento's  local  stations.  KXOA's  clear  sigiwl  on  1,000  watts  gives  you  positive  assurance  of  merchandis- 
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The  Nation's  Greatest  Regional  Network 


RADIO  DAILY: 


Thursday,  November  3,  1949 


NARBA  Resolution 
Adopted  In  Boston 


(Continued  from  Page  1) 

NAB  meeting  which  concluded  here 
on  Tuesday. 

The  conferees  also  adopted  reso- 
lutions of  commendation  for  the  fol- 
lowing: NAB  President  Justin  Mil- 
ler, for  his  continued  efforts  to  se- 
cure the  rights  of  free  speech  for  all 
broadcasters;  Maurice  Mitchell,  for 
his  work  with  BAB;  Carl  Haverlin, 
president  of  BMI;  Kenneth  Baker, 
acting  president  of  BMB,  and  Harold 
Fellows,  general  manager  of  WEEI, 
Boston,  for  his  contributions  toward 
making  the  district  meeting  just 
concluded  "one  of  the  most  out- 
standing and  successful  ever  held." 

Text  Oi  Resolution 

The  text  of  the  resolution  on 
NARBA  follows: 

"Whereas  the  NARBA  conference 
is  now  meeting  in  Montreal  for  the 
purpose  of  perpetuating  a  new 
treaty  to  replace  the  one  recently 
expired,  and  whereas  several  propo- 
sals have  been  made  formally  and 
informally,  the  effect  of  which 
would  be  to  change  the  power  limit- 
ations now  applicable  to  the  several 
classes  of  stations  as  defined  by  the 
former  treaty,  and  whereas  the 
adoption  of  the  proposed  changes 
would  be  inimicable  to  the  interest 
of  the  United  States  broadcasters, 
now  therefore,  be  it  resolved  that 
the  Government  of  the  United  States, 
through  its  official  delegation  to  the 
conference,  reject  any  proposals 
which  result  in  changing  the  power 
limitations  of  the  several  classes  of 
broadcasting  stations,  and  be  it  fur- 
ther resolved  that  copies  of  this 
resolution  be  transmitted  to  the 
President  of  the  United  States,  the 
Secretary  of  State,  the  Chairman  of 
the  FCC,  and  to  the  members  of  the 
Senate  and  House  Foreign  Relations 
Committee,  and  be  it  further  re- 
solved that  the  NAB  take  positive 
action  to  insure  the  continued  op- 
erations of  those  regulations  respect- 
ing existing  facilities  as  well  as  to 
insure  the  future  requirements  of 
the  broadcasters  of  the  United 
States." 

Members  of  the  resolutions  com- 
mittee were  Carlton  D.  Brown, 
WTVL,  Waterville,  Maine,  chairman, 
C.  Glover  Delaney,  WTHT,  Hartford, 
Conn.,  and  Gerald  Harrison,  WMAS, 
Springfield,  Mass. 


Joins  WHLI  Staff 

Walter  S.  Bates  has  joined  the 
sales  department  of  WHLI  and 
WHLI-FM,  Hempstead,  Long  Island, 
as  an  account  executive.  He  was  for- 
merly sales  manager  for  the  R.  H. 
Donnelley  Corp.  of  Brooklyn. 


AC  -  DC  Transcription  Players 
Tape,  Wire,  Disc  Recorders 
Sales-Rentals-Service 

MILLS  RECORDING  CO. 

161  N.  Michigan  Ave. 
Chicago,  III.  De  2-4117 


Windy  City  Wordage.  .  .  ! 

•  •  •  Al  Morgan  is  moving  to  New  York  and  will  fly  back  here 
weekly  to  originate  his  DuMont  TV  show  from  Helsing's  Vodvil  Lounge. 
Al  turned  down  a  St.  Louis  hotel  booking  at  $750  a  week  because  he 

scdd  it's  "peanuts."  .  .  .  He's  already  received  $10,000 
ChlCQQO     in  rec°rd  royalties  for  his  "Jealous  Heart."  .  .  .  Larry 

Kurtze's  TV  Service  firm  has  moved  from  the  Mather 
Tower  to  the  20th  floor  at  630  N.  Michigan  Ave.  His  early  morning  TV 
show  on  WBKB  starring  Linn  Burton  may  soon  expand  to  an  across- 
the-board  deal.  .  .  .  Jules  Herbeveaux,  Bill  Ray  and  Jack  Ryan.  NBC 
threesome,  recently  let  their  hair  down  when  discussing  "Inside  Tele- 
vision" before  the  Chicago  Chapter  of  Sigma  Delta  Chi.  They  castigated 
those  agencies  and  advertisers  who  are  bewitched  by  the  so-called 
glamor  of  Broadway  and  Hollywood  and  move  their  shows  to  the  coast 
when  it  could  be  done  better — and  cheaper — right  here.  Bravo! 

it      tr      it  & 

•  •  •  Merritt  R.  Schoenfield  of  Schoenfield,  Huber  &  Green 
is  back  from  his  New  York  jaunt  where  he  discussed  promotion 
plans  with  Prentice-Hall  regarding  Frank  Leahy's  book  on  football 
titled  '^Notre  Dame  Football."  The  "Leahy  of  Notre  Dame"  show 
is  having  its  biggest  year  to  date — and  if  Michigan  State  doesn't 
upset  Notre  Dame  Saturday  it  looks  like  "The  Fighting  Irish" 
can  say  the  same.  .  .  .  Gene  Dyer,  owner  of  W-A-I-T,  has  hired 
Babe  Didrickson  Zaharias  as  golf  pro  at  his  Sky  Crest  Country 
Club.  First  time  a  woman  golfer  has  been  given  that  post  at  a 
major  golf  club.  The  Babe  will  fly  all  over  the  country  represent- 
ing the  WAIT  owner's  club  at  major  golf  tournaments  Donald 

MoGibeney,  one  of  Chicago's  ace  newscasters,  has  resigned  from 
W-AJI-T  to  finish  work  on  his  novel  and  to  free-lance.  Several 
TV  stations  are  dickering  for  Don's  services. 


•2r  it 


ir 


•  •  •  Si  Stern,  free-lance  publicity  man,  has  nabbed  the  Ha. 
monicats  as  his  latest  account.  The  Murad-men  have  just  finished  their 
first  Mercury  cutting.  It's  "Gallop  of  the  Comedians"  and  "At  Dawn." 
All  their  old  Universal  masters  will  be  released  by  London.  All  their 
new  stuff  will  come  out  on  Mercury.  .  .  .  You  can  now  buy  a  used  car 
on  television — that  is,  you  can  bid  for  it.  That's  the  "gimmick"  cooked 
up  by  the  local  W.  B.  Doner  agency  for  their  Ruby  Chevrolet  account. 
Their  show  is  televised  on  WGN-TV.  Ruby's  transcribed  spots  so  suc- 
cessful they're  continuing  them  indefinitely.  .  .  .  Ghicagoland  FM 
stations  will  probably  elect  a  new  president  when  they  meet  here  next 
week.  Ralph  Wood,  present  prexy,  who  was  also  formerly  president 
of  WMOR,  may  resign.  .  .  ,  Lowell  Jackson  and  "Stu"  Dawson  aren't 
talking  but  Michigan  Boulevard  gossip  says  they  have  a  hot  network 
show  which  is  on  the  verge  of  being  signed  by  a  major  sponsor.  Mean- 
while, the  "son"  duo  are  making  their  temporary  offices  on  the  9th 
floor  of  the  London  Life  &  Guaranty  Building. 

i?      i?      it  it 

•  •  •  11  WJJD's  Ernie  Simon  does  a  TV  network  show  it 
will  go  on  CBS.  That's  what  his  WBKB  contract  stipulates.  Ernie 
is  one  of  the  hardest  working  comics  in  town — and  definitely  the 
highest  paid.  .  .  .  Erv  Victor,  WGN's  new  all-night  disc  jockey  is 
doing  a  bang-up  job  on  the  Tribune  station.  He's  received  mail 
from  every  state  of  the  union — and  from  Panama!  Erv  is  also 
transcribing  "spots"  for  Harold  Kaye's  "Mail  Order  Network" 
for  use  on  some  30-odd  stations  throughout  the  country. 


Industry  Applauded 
For  Aiding  Campaign 


(Continued  from  Page  1) 

his  thanks  to  all  branches  of  the 
industry  for  their  "outstanding  sup- 
port." 

The  1949  Radio  Committee  in- 
cludes the  following  members: 
Joseph  Allen,  Bristol  Myers;  Robert 
Ballin,  Foote,  Cone  &  Belding  (Hol- 
lywood) ;  Robert  W.  Buckley,  Ben- 
ton &  Bowles;  Walter  Bunker, 
Young  &  Rubicam  (Hollywood) ; 
Ted  Cott,  Radio  Station  WNEW; 
Ben  R.  Donaldson,  Ford  Motor  Co.; 
Sterling  W.  Fisher,  National  Broad- 
casting Company;  A.  E.  Foster,  Lev- 
er Brothers;  Anthony  V.  B.  Geog- 
hegan,  Young  &  Rubicam;  Cornwell 
Jackson,  J.  Walter  Thompson  (Hol- 
lywood) ;  John  J.  Louis,  Needham, 
Louis  &  Brorby  (Hollywood) ;  Gerald 
Maulsby,  CBS. 

Also  Harold  McClinton,  N.  W. 
Ayer  &  Son;  Arthur  Pryor,  Jr.,  Bat- 
ten, Barton,  Durstine  &  Osborn;  Tom 
Revere,  Biow  Company;  Wilfred 
Roberts,  Pedlar  &  Ryan,  M.  J.  Roche, 
Lever  Brothers;  Adrian  Samish, 
Dancer-Fitzgerald-Sample;  Robert 
Saudek,  ABC;  A.  S.  Schechter,  MBS 
Edward  G.  Smith,  General  Mills 
Donovan  Stetler,  Standard  Brands 
Wayne  Tiss,  Batten,  Barton,  Dur- 
stine &  Osborn  (Hollywood) ;  Lewis 
Titterton,  Compton;  J.  J.  Van  No- 
strand,  Sullivan,  Stauffer,  Colwell 
&  Bayles  (Hollywood) ;  Lewis  Allen 
Weiss,  Don  Lee  Network;  Marvin 
Young,  Ruthrauff  &  Ryan  (Holly- 
wood) . 


WRC  Covers  Crash 

Washington— WRC,  the  NBC  out- 
let here,  broadcast  what  the  web 
claims  to  have  been  a  "first"  on  the 
bulletin  news  establishing  the  iden- 
tity of  the  EAL  airliner  and  the 
Bolivian  P-38  that  collided  at  Nation- 
al Airport,  Nov.  1,  11:58  a.m.,  six 
minutes  after  the  crash,  "several 
minutes  before  the  wire  services  had 
full  information  on  the  story." 


WEVD 
117  119  W.  46  St 
HENRY GREENFIELD.  Mg_  Director    N  Y.  19 


Section  of  RADIO  DAILY,  Thursday.  November  3.  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


COLOR-TEST  DIFFICULTIES  CITED 


TELE  TOPICS 


COMPETITION,  we  are  told  almost 
daily,  is  the  magical  substance  that 
turns  the  wheels  of  industry.  In  TV. 
everyone  has  espoused  the  principle  of  a 
nationwide,  competitive  allocation  plan. 
Competition  between  agencies,  networks, 
stations,  performers  is  as  keen  in  tele  as 
it  is  in  any  other  business  in  the  country. 
With  these  thoughts  in  mind,  we  turned 
the  dial  at  random  Tuesday  nite  to  see 
what  was  being  offered  in  way  of  compe- 
tition to  Milton  Berle,  who  presides  over 
the  highest  rated  show  on  the  air.  What 
we  found  may  explain,  in  part,  why  Berle's 
Hooper  remains  in  the  stratosphere  '73.7 
on  the  last  report)  while  the  next  rated 
show  (Arthur  Godfrey,  39.8)  is  so  far  be 
low.  It  seems  that  there  is  absolutely 
nothing  on  the  air  in  New  York  between 
8  and  9  on  Tuesdays  that  stands  a  chance 
of  attracting  a  sizeable  segment  of  the 
audience.  Our  random  tuning  uncovered 
an  old  cowboy  film  on  WPIX;  a  film  on 
European  DP's  on  WATV;  boxing  from 
Westchester  on  WOR-TV;  film  of  a  week 
old  football  game  on  WJZ-TV;  pickup 
from  the  six-day  bike  race  on  WCBS-TV, 
and  "Court  of  Current  Issues"  on  WABD. 
Latter  is  perhaps  the  finest  discussion 
show  on  the  air,  but  its  appeal  is  limited. 
It's  been  said  many  times  that  Berle's 
antics  are  begininng  to  wear.  This  may 
or  may  not  be  true,  but  the  best  way  to 
find  out  is  to  put  on  a  good  show  at  the 
same  time.  Only  hitch  is  that  no  one  seems 
willing  to  stand  up  and  swap  punches. 
• 

CITY  AT  MIDNIGHT,"  dramatic  show 
aired  as  a  remote  from  the  streets 
of  Manhattan,  which  drew  raves  following 
its  debut  last  week,  went  into  a  nosedive 
in  its  second  installment.  Except  for  a  few 
lighting  bugs,  production  this  week  was 
much  smoother  than  the  preem,  but.  the 
script,  about  a  bop  musician  working  in 
a  52nd  street  club,  was  banal  and  boring, 
while  the  acting,  especially  by  the  lead 
players,  was  amateurish.  We  still  think 
the  idea  behind  the  show  is  sound,  but 
the  producers  will  need  more  than  pictures 
of  wet  streets  to  turn  it  into  entertain- 
ment. .  .  .  Bond  Stores  have  taken  a  new 
tack  in  men's  clothing  advertising.  Their 
new  spots  plug  the  advantages  of  the 
chain,  rather  than  show  individual  mod- 
els, with  great  effect.  Cayton  is  the 
agency. 

• 

ELGIN-AMERICAN  is  shelling  out  a  cool 
$150,000  for  time,  talent  and  mer- 
chandising on  its  special  hour  and  a  half 
Thanksgiving  Day  show.  .  .  .  Jack  LaRuc 
will  be  regular  narrator  on  "Lights  Out," 
which  returns  to  NBC  Monday,  9  p.m., 
with  Admiral  picking  up  the  tab.  .  .  . 
Recommended  reading:  the  report  on  com- 
mercials in  the  new  issue  of  Ross  Reports. 
It's  the  most  complete  job  yet  done  on 
the  subject. 


RCA  Points  To  Different  Studio  Requirements 
Of  Various  Systems;  RMA  Asks  3  Extra  Days; 
DuM.  Wants  Comparison  By  All  In  February 


Washington  Bureau  of  RADIO  DAILY 

Washington — Possibility  of  a  delay 
in  the  comparative  demonstrations 
of  rival  TV  systems  slated  for  Nov. 
14  was  seen  here  yesterday  as  two 
of  the  three  participants  pointed  to 
serious  problems.  The  third,  CBS, 
was  expected  to  insist  upon  going 
through  with  the  showings. 

While  DuMont  asked  outright  for 
cancellation,  RCA  threw  a  block  in 
the  path  of  the  demonstrations  as  it 
notified  the  Commission  that  be- 
cause of  technical  difficulties,  "we 
could  not  be  ready  by  the  week  of 
Nov.  14  if  other  parties  also  work  in 
the  same  studio  room.  We  propose 
that  each  party  operate  separately." 

Planning  for  the  comparative  test- 
ing has  been  with  the  idea  that  the 
same  scenes  would  be  aired  by  CBS, 
RCA  and  DuMont,  presumably  from 
the  same  studio.  Dr.  George  H. 
Brown,  for  RCA,  maintained  how- 
ever that  different  lighting  methods 
are  required  for  the  different  sys- 
tems and  said  other  technical  con- 
siderations would  also  make  it  im- 
possible to  put  on  the  entire  three- 
way  demonstration  from  the  NBC 
studios  at  Wardman  Park  Hotel. 

Dr.  Brown  said  "we  do  not  believe 
that  this  imposes  handicaps  on  the 
comparative  tests  .  .  .  much  of  the 
suggested  program  material,  such  as 
test  patterns,  slides,  film,  maps,  pic- 
tures, fabrics  and  commercial  prod- 
ucts may  be  duplicated.  Thus  iden- 
tical objects  may  be  used  before  the 
cameras  and  also  made  available  at 
the  receiver  location  for  comparison 
with  the  pictures  produced  on  the 
various  receivers. 

"Other  of  the  suggested  program 
material,  such  as  wrestling  and 
groups  of  people,  can  be  transmitted 
in  sequence  by  the  parties  partici- 


pating in  the  demonstration,  or  the 
content  of  these  programs  can  be 
specified  and  each  party  can  broad- 
cast simultaneously  its  own  version 
of  the  program  item." 

At  no  time  in  its  letter  did 
RCA  ask  for  delay  in  the  compara- 
tive demonstrations.  DuMont,  how- 
ever, asked  for  the  abandonment  of 
the  Nov.  14  demonstrations,  with  the 
full-scale  comparison  of  the  three 
color  systems  and  DuMont  black 
and  white  slated  for  Feb.  6  to  stand 
as  the  only  scheduled  comparative 
showing. 

DuMont  referred  also  to  the  fact 
that  CTI  cannot  participate  in  dem- 
onstrations this  month,  and  conclu- 
ded that  intelligent  comparison  of 
the  various  systems  will  not  be  pos- 
sible on  the  basis  of  demonstrations 
this  month. 

RMA  yesterday  asked  for  a  delay 
of  at  least  three  days,  because  of  its 
own  committee  meetings  at  the  mid- 
year conference  of  RMA  in  New 
York  Nov.  14-16. 

DuMont  said  that  "what  is  left 
would  be  a  scattered  and  inadequate 
demonstration  of  the  optimum  mer- 
its of  the  Columbia  and  DuMont 
systems,  and  an  expensive  and  un- 
convincing repitition  of  the  compar- 
ative demonstrations  upon  which 
the  Commission  acted  more  than 
two  years  ago." 

Best  bet,  said  DuMont,  would  be 
to  hold  off  until  all  parties  can  par- 
ticipate in  February,  when  it  will  be 
possible  "to  program  adequate  tests, 
fair  to  each  of  the  proponents,  and 
fully  related  to  existing  black  and 
white  television  without  limitation 
of  equipment  or  reasonable  cause 
for  complaint  by  any  of  the  parties 
as  to  the  fullness  of  the  opportunity 
for  hearings." 


Profit  Motive  Not  Paramount 
Among  TV  Mfrs. — Goldsmith 


Washington  Bureau  of  RADIO  DAILY 
Washington  —  Commissioner  Rob- 
ert F.  Jones  of  the  FCC  hurled  the 
charge  yesterday  that  the  interest 
of  radio  manufacturers  in  the  devel- 
opment of  color  video  "is  in  inverse 
ratio  to  their  profits  from  black  and 
white." 

DuMont's  research  director,  Dr.  T. 
T.  Goldsmith,  promptly  took  issue 
with  him,  declaring  that  industry 
research  in  color  has  been  expand- 
ing during  the  same  period  when 
black  and  white  has  been  beginning 
to  pay.  As  Dr.  Allan  B.  DuMont 


awaited  his  turn  to  appear.  Gold- 
smith was  kept  busy  all  day  turning 
aside  barbed  questions  from  the 
Commissioners.  He  stuck  to  his  pitch 
for  immediate  lifting  of  the  freeze 
on  TV,  with  a  later  decision  on 
standards  for  color,  although  he  said 
that  were  he  on  the  FCC  he  would 
like  to  lift  the  freeze  and  set  color 
standards  at  the  same  time,  if  it 
could  be  done. 

But  color  "is  not  ready  at  this 
time"  he  said  "and  the  public  is 
clamoring  for  more  television  ser- 
vice." 


ABC  To  Syndicate 
'Crusade  In  Europe' 


"Crusade  In  Europe,"  26-week  film 
series  based  on  the  book  by  Gen. 
Dwight  Eisenhower,  will  be  syndi- 
cated by  ABC  to  affiliates  for  local 
sponsorship  beginning  the  second 
week  in  January.  Series  recently 
completed  a  cycle  on  the  web  under 
sponsorship  of  Time,  Inc. 

Programs  Re-Edited 

Programs  have  been  re-edited  to 
provide  for  insertion  of  local  com- 
mercials, Murray  Grabhorn,  ABC 
veepee  said.  Main  reason  for  the  lo- 
cal release,  he  added,  is  the  in- 
creased audience  since  the  series 
began  on  the  web  on  May  5.  Many 
new  stations  have  gone  on  the  air 
since  then  and  rate  of  receiver  sales 
has  increased  sharply,  he  added. 

Series  was  produced  by  the  March 
of  Time  through  arrangements 
with  20th  Century-Fox,  from  which 
ABC  obtained  exclusive  video  rights. 


Commissioners  Attend 
WAAM  Anniversary  Show 

Baltimore  —  FCC  Commissioners 
George  Sterling,  Edward  Webster 
and  Frieda  Hennock  and  general 
counsel  Benedict  C  o  1 1  o  n  e  were 
guests  of  WAAM  Tuesday  as  the 
station  celebrated  its  first  anniver- 
sary. Mayor  Thomas  D'Alesandro,  of 
Baltimore,  also  was  present. 

History  of  the  station  and  excerpts 
of  several  locally  produced  shows 
were  included  in  a  special  program. 
"WAAM  Birthday  Party,"  produced 
and  directed  by  Anthony  Farrar. 


CBS  Names  Wood,  Fates 
To  New  Program  Posts 

CBS  producer  Barry  Wood  has 
been  named  production  supervisor 
of  the  web's  musical  shows,  effective 
immediately,  it  was  announced  yes- 
terday. He  will  coordinate  musical 
programming  and  will  be  responsi- 
ble for  budget  and  production  ad- 
ministration of  all  music  show  s. 

At  the  same  time,  the  web  an- 
nounced the  promotion  of  producer 
Gil  Fates  to  the  new  post  of  super- 
vising producer  of  daytime  pro- 
grams. 


WNBK  Sells  Wrestling 

Cleveland — Duquesne  Brewing  Co. 
has  signed  with  WNBK  for  sponsor- 
ship of  weekly  wrestling  pickups 
from  Cleveland  Arena  for  22  weeks. 
Monday  night  matches  will  be  de- 
scribed by  Bob  Shelley. 


8 


RADIO  DAILY 


Thursday.  November  3.  1949 


Election-Cover  Plans 
Include  AM  And  Tele 


(Continued  from  Page  1 1 

died  by  the  respective  New  York 
flagship  stations,  with  top  web  news 
commentators  and  analysts  aug- 
menting the  work  of  the  local  news 
staffs  in  covering  and  interpreting 
the  balloting. 

Analysts  Listed 

"WCBS  has  assigned  Don  Hollen- 
beck,  Ned  Calmer,  Douglas  Edwards, 
Bill  Leonard,  Larry  Leseur.  and 
Jack  "Walters  to  Election  Night 
chores,  with  Margaret  Arlen  cover- 
ing the  event  from  the  women's 
viewpoint.  WCBS-TV  plans  pickups 
from  the  CBS  newsroom  in  New 
York,  and  also  from  the  headquar- 
ters of  the  major  candidates.  Movies 
will  also  be  made  at  those  locations 
to  be  shown  later  in  the  evening. 
WCBS  will  air  its  first  election 
broadcast  at  6:15  pjn.,  and  will  re- 
main on  the  air  broadcasting  re- 
turns until  the  contests  for  Mayor 
of  New  York  and  U.  S.  Senator 
from  New  York  State  have  been  de- 
cided. 

NBC  has  assigned  Kenneth  Bang- 
hart  to  handle  a  running  election 
commentary  on  WNBC.  and  John 
Cameron  Swayze  to  do  the  same  on 
WNBT.  In  addition,  reporters  will 
be  stationed  at  strategic  points  in 
the  New  York  metropolitan  area  for 
direct  cut-ins  on  "Metropolitan 
News  Roundup,"  which  will  serve 
as  a  clearinghouse  for  election  news 
and  returns. 

Special  TV  Newsroom 

NBC's  Studio  3-H  in  Radio  City 
will  be  converted  into  a  special  tele- 
vision newsroom.  Starting  at  8: 30 
p.m.,  all  WNBT  station  breaks  will 
originate  there,  together  with  30- 
second  reports  on  late  balloting.  A 
special  half-hour  program  of  last- 
minute  returns  and  filmed  inter- 
views with  the  winning  candidates 
is  scheduled  for  midnight.  WNBT 
will  also  send  a  crew  and  two  cam- 
eras to  WNYC,  to  make  use  of  the 
city-owned  station's  special  election 
coverage  facilities. 

ABC,  as  previously  announced, 
will  center  both  radio  and  television 
coverage  of  the  election  in  its  big 
new  TV-l  studio  in  its  Television 
Center.  ABC  commentators  and 
pundits  who  will  be  seen  and  heard 
on  WJZ  and  WJZ-TV  Tuesday 
night  include  Walter  Kiernan,  Ted 
Malone,  George  Sokolsky,  Pauline 
Frederick,  Taylor  Grant,  Gordon 
Fraser,  Don  Gardiner,  John  Ed- 
wards, and  Julian  Anthony.  The 
usual  remote  pickups  from  the  vari- 
ous campaign  headquarters  are  also 
planned. 

WOR  Assigns  Reporters 

WOR  will  plant  reporters  at  the 
seven  campaign  headquarters  and 
also  in  the  Times  Square  area  for 
color  fill-ins  and  interviews  with 
candidates.  Lyle  Van,  Fred  Vande- 
venter,  Henry  Gladstone,  and  Pres- 
cott  Robinson  will  broadcast  the 
returns  from  the  WOR  newsroom 
starting  at  8  p.m.  and  continuing 
until  final  returns  are  in.  Harvey 


NAB  Registration 


The  advance  registration  for  the 
Second  District  NAB  meeting  which 
opens  at  the  Hotel  Berkely-Carteret, 
Asbury  Park,  N.  J.,  today  follows: 

Alden,  Jerry  WSNJ — Britlgeton,  N.  i. 

Alford.  W.  K.  Jr.     WSYR — Syracuse,  N.  Y. 

Alger,  Paul  WSNJ — Bridgeton,  N.  J. 

Arena,  J.  E. .  .  WFAS — White  Plains,  N.  Y. 

Ball,  Don  WCBS — New  York,  N.  Y. 

Bell,  Robert .  WCTC— New  Brunsw  ick,  N.  J. 
Bengtson,  C.  A.  .  WINK — Binghamton,  N.  Y. 
Brinkley,  F.  H.   .  .  WENE — Endicott.  N.  Y. 

Brown,  T.  L  WGVA — Geneva.  N.  Y. 

Burns,  I>.  P..WDHN — New  Brunswick,  N.  i. 
Cassili,  Harold  W 

WEOK — Poushkeepsie,  N.  Y'. 
Churchill,  Dr.  C.  H..WKBW — Buffalo,  N.  Y. 
Clother.  Howard      WEBR — Buffalo,  N.  Y. 

Cottrell,  I.  E  WI.NA — Peekskill,  N.  Y. 

Doerr,  W.  Jr  WEBR — Buffalo,  N.  Y. 

Gaines.  James  M. .  .NBC — New  Y'ork,  N.  Y. 
Gervan,  R.  I!.  RRN — Ithaca.  New  York 
Goldman,  Harry  L..WROW — Albany,  N.  Y. 
Goldman,  Simon  .  WJTN — Jamestown,  N.  Y'. 
Goodman,  Harry  B. .  WN.IR — Newark,  N.  J. 

Hanna,  M.  R  WHCC — Ithaca,  N.  Y. 

Hanna,  R.  B. .  .  .WGY — Schenectady,  N.  Y. 

Hoffman.  K.  B  WGR — Buffalo,  N.  Y. 

Keesee,  F.  I  WMBO — Auburn,  N.  Y. 

Kennedy,  J.  W..  Jr. 

WHAM — Rochester,  N.  Y. 
Kellv,  E.  K. .  WWNY — Watertown,  N.  Y. 
King,   Cy  WKBK — Buffalo,   N.  Y. 


Call,  New  York  Sun  political  re- 
porter, will  analyze  voting  trends 
for  the  station's  listeners. 

WNYC  to  Feed  Indies 

Election  coverage  by  New  York's 
independent  stations  will  be 
strengthened  by  use  of  the  special 
facilities  of  "WNYC,  New  York's  city- 
owned  station.  Unable  to  get  FCC 
permission  to  remain  on  the  air  be- 
yond its  usual  10  p.m.  signoff  time 
Tuesday  night,  WNYC  has  offered 
the  other  local  stations  use  of  its 
lines  to  Police  Headquarters  and 
other  key  locations.  WNEW  has  ac- 
cepted the  WNYC  offer,  and  other 
New  York  stations  may  follow  suit. 
WNEW's  own  coverage  will  be  bol- 
stered further  by  the  city  staff  of 
ihe  New  York  Daily  News,  which 
compiles  the  station's  regular  half- 
hourly  newscasts.  To  speed  the  air- 
ing of  election  bulletins,  WNEW 
will  put  lines  and  microphones  into 
the  News  Building  to  replace  the 
teletype  circuit  normally  linking 
the  newspaper  and  the  station.  In 
the  WNEW  studios  Quentin  Rey- 
nolds and  J.  Murray  Davis,  political 
reporter  for  the  New  York  World- 
Telegram,  will  wrap  up  the  returns 
with  a  running  commentary.  Another 
Daily  News  political  expert,  Lowell 
Limpus,  will  contribute  to  the  elec- 
tion coverage  of  the  paper's  video 
station,  WPIX. 

Times  City  Room  On  Air 

The  New  York  Times'  station, 
WQXR,  will  broadcast  election 
news  and  returns  directly  from  the 
Times'  city  room.  William  R.  Con- 
klin,  of  the  Times  staff,  will  handle 
the  commentary.  WQXR's  hourly 
newscasts  from  the  Times  probably 
will  be  lengthened  to  insure  fullest 
?lection  coverage.  WABD,  key  Du- 
Mont  video  station,  plans  pickups 
from  campaign  headquarters  at  in- 
tervals during  the  evening  of  Nov. 
3,  but  beyond  that  has  made  no  ex- 
tensive coverage  plans. 


Martin,  Paul  WKBW — Buffalo,  N.  Y. 

McFadden.  T.  B. .  WNBC — New  York,  N.  Y. 
McHugh,  Thomas.  .WMSA — Massena,  N.  Y. 

Miller,  Don  WCBS — New  York,  N.  Y. 

Moore,  W.  I  WBNX — New  York,  N.  Y. 

Rintoul,  S.   R  WXKW — Albany,  N.  Y. 

Riple,  W.  A  WTRY — Troy.   N.  Y. 

Rosenhaus,  I.  R. ...WAAT — Newark,  N.J. 
Rowan,  B.  J.  ...WGY — Schenectady,  N.  Y. 

Ryder.  S.  W  WENE — Endicott,  N.  Y. 

Seit7.,  F.  A..  .  WFAS — White  Pining,  N.  Y. 
Silver,  R.  S.,  Jr..  .  WLNA — Peekskill.  N.  Y. 
Snyder,  C.  R.,  Jr.    .WELM — Elmira,  N.  Y. 

Stewarl,  E  WIBX — Utica,  N.  Y. 

Swift.  G.  R  WCBS — New  York.  N.  Y. 

Wiig,  G.  O  WHEC — Rochester.  N.  V. 

Wilde.    R.    B  WABY — Albany,   N.  Y. 

Woodland,  C  WCSS— Amsterdam,  N.  Y'. 

Valerius,  W.  A  WELM — Elmira,  N.  Y'. 

Amor,  Addison  .  .  .  RCA — New  York,  N.  Y. 
Batson.  Charles  ...  BAB — New  York,  N.  Y. 
Cervone.  L. .  .Gates  Radio — Qulncy,  Illinois 
Hardy.  R.  W.  .  .NAB — Washington.  D.  C. 
Harrison,  A.  F. .  .  .  U.P. — 'New  York.  N.  Y. 
Hart,  Lee  (Miss)  .  BAB — New  York,  N.  Y. 
Heberer,  Miles 

N.  Y.  State  Radio  Bureau — Albany,  N.  Y. 

Kaye,  S.  M  BMI — New  York,  N.  Y. 

Markh-im,  G.  E. .  .  NAB — Washington,  I).  C. 

McGredy,  R  BAB — New  York,  N.  Y". 

Mitchell.  M.  B.  .  BAB — New  York.  N.  Y. 
Miller,  Judge  J..  NAB — Washington,  D.  C. 

Morrison,   R  WBS — New   York,    N.  Y. 

Sparnon,  K  BMI — New  York,  N.  Y. 

Tower.  C.  H  NAB — Washington,  D.  C. 

Williams.  I).  R. .  .  SRTS — New  York,  N.  Y. 

Radio  License  Fee 

To  Continue  In  Canada 


(Continued  from  Page  ll 

$2.50  radio  license  fee  would  be 
abolished  next  year. 

Mr.  McCann  was  replying  in  the 
Canadian  House  of  Commons  to  a 
question  asked  by  John  Dienfabaker 
(PC— Lake  Centre).  He  wanted  to 
know  if  there  was  any  basis  for  the 
statement  made  by  a  private  Liberal 
member  that  the  fee  would  be  elimi- 
nated. 

"I  have  no  knowledge  of  it,"  Mr. 
McCann  said.  "People  who  make 
statements  of  that  kind  do  so  on 
their  own  responsibility." 


Scholarships  Awarded 
By  WHOM's  '5Kw.  Club' 

Three  Columbia  students  from  the 
New  York  area  will  receive  finan- 
cial aid  from  a  scholarship  fund  en- 
dowed by  members  of  the  5  KW 
Club,  made  up  of  members  of  the 
staff  of  WHOM,  New  York,  the  uni- 
versity disclosed  yesterday. 

The  club  was  organized  as  a  social 
group  during  the  summer  of  1948. 
when  WHOM's  power  was  upped  to 
5  KW.  The  scholarship  fund  of  $1,000 
represents  the  proceeds  of  a  benefit 
performance  staged  earlier  in  the 
year  by  WHOM  talent  at  the  Brook- 
lyn Academy  of  Music.  Members  of 
the  5  KW  Club  hope  to  make  the 
scholarship  awards  an  annual  event. 


Coast  Show  Expands 

San  Francisco — "Palace  Personali- 
ties," half-hour  weekly  variety  show 
aired  from  the  Palace  Hotel  here 
over  KFRC  since  May,  will  also  be 
carried  by  KHJ,  Los  Angeles,  start- 
ing Saturday,  Nov.  5.  The  show  is 
sponsored  by  I.  Magnin's,  is  pack- 
aged and  produced  by  Pavia  Agency. 


BMB  High  On  Agenda 
At  NAB  2nd  Dist.  Meet 


(Continued  from  Page  1) 

BMB  audience  measurement  will  aid 
them  in  radio  sales  and  how  they 
may  improve  their  radio  sales  tech- 
niques through  the  medium  of  BAB. 
Hanna  to  Report 

Michael  Hanna,  general  manager 
of  WHCU,  Ithaca,  and  director  of  the 
1st  District  will  open  today's  meet- 
ing with  a  report  on  district  activi- 
ties. He  will  then  turn  the  meeting 
over  to  the  BMB  discussion  and  sales 
session.  Charles  Phillips,  WFBL. 
2nd  District  Sales  manager  chair- 
man, will  preside  at  the  sales  session 
which  will  feature  the  presentation 
by  Mitchell  of  BAB. 

Later  today  Carl  Haverlin,  presi- 
dent of  Broadcast  Music,  Inc.,  will 
give  a  report  on  the  industry  music 
organization's  status. 

Hosts  at  Cocktail  Party 

At  5:30  p.m.,  the  New  Jersey 
Broadcasters  Association  will  be 
hosts  at  a  cocktail  party  at  the 
Berkeley-Carteret.  A  special  meet- 
ing on  "Small  Markets"  has  been 
called  for  8  p.m.,  at  which  time 
broadcasters  in  the  smaller  com- 
munities will  discuss  their  problems 
of  operation. 

Employee-employer  relations  will 
be  the  topic  of  the  session  tomorrow 
morning  beginning  at  10  a.m.  Gun- 
nar  Wiig,  WHEC,  Rochester,  2nd  Dis- 
trict Employee-Employer  Relations 
chairman,  will  preside  at  the  meet- 
ing which  will  feature  Charles  H. 
Tower  of  NAB  as  discussion  leader. 
Station  operating  labor  costs,  tech- 
nical programming  and  selling  are 
among  the  topics  which  will  come 
up  for  discussion. 

In  the  afternoon  beginning  at  1:30 
p.m.,  the  broadcasters  will  hear  from 
Justin  Miller,  president  of  NAB. 
Judge  Miller  will  speak  on  "NAB 
and  You"  and  will  discuss  frankly 
some  of  the  problems  faced  by  the 
radio  industry.  Judge  Miller's  ad- 
dress will  be  followed  by  a  forum 
discussion. 


RWG  Negotiators  Given 
Power  To  Call  Strike 


The  negotiating  committee  of  the 
Radio  Writers  Guild,  which  has  been 
attempting  to  reach  agreement  with 
ABC,  NBC,  and  CBS  on  a  contract 
covering  staff  news  and  continuity 
writers,  has  been  authorized  to  take 
strike  action  if  and  when  it  deems 
such  a  step  necessary. 

Meeting  Held  Tuesday 

The  authorization  was  voted  un- 
animously at  a  meeting  in  New  York 
on  Tuesday  of  the  network  writers 
involved.  At  the  same  time,  the 
Guild's  negotiating  committee  reaf- 
firmed its  intention  of  withholding 
any  strike  order  while  Commis- 
sioner J.  R.  Mandelbaum  of  the 
Federal  Mediation  Service  continues 
his  efforts  to  bring  about  a  peaceful 
settlement  of  the  issues  being  dis- 
puted. Foremost  of  these,  according 
to  a  Guild  spokesman,  is  job  secur- 
ity. 


The  National  Daily  Newspaper  of  Commercial   Radio   and  Television 


VOL.  49.  NO.  24 

NEW  YORK.  FRIDAY.  NOVEMBER  4.  1949 

TEN  CENTS 

SMALL-MARKET  SPOT  BIZ  SEEN  GAINING 


FCC  Again  Functions; 
Relay  Hearing  Nov.  28 

Washington  Bureau  of  RADIO  DAILY 

Washington— The  FCC  is  "back 
in  business,"  with  hearing  schedules 
again  activated,  but  it  still  looks  as 
if  it  will  be  many  months  before 
law  department  offices  are  reopened. 
It  was  annnounced  yesterday  that 
oral  argument  in  the  controversial 
Commission  proposal  to  permit  in- 
terconnection of  TV  relay  systems, 
private  and  common  carrier,  will 
be  held  Nov.  28.  The  whole  question 
of  eventual  relay  by  private  wire 
will  be  explored  in  this  proceeding, 
with  TV  leaders  to  be  heard  along 
with  A.T.&T.  and  Western  Union. 


IBS  Cites  Campus  Stations 
As  Valuable  Pro  Training 


The  1949  programming  report  of 
the  Intercollegiate  Broadcasting  Sys- 
tem, released  this  week,  disclosed 
f.  that  the  73  campus  stations  which 
are  members  carry  some  3,000  per- 
sons on  their  student  staffs,  "several 
hundred"  of  whom  enter  commercial 
<    radio  each  year. 

The    report,    prepared    by  Prof. 
Howard  C.  Hansen,  IBS  program  di- 
rector   and    MacMurray  College, 
(Continued  on  Page  6) 

WLIP  Remains  On  Air 

As  12  Staffers  Strike 


Chicago  —  Twelve  employees  of 
WLIP,  Kenosha,  Wis.,  represented 
by  two  AFL  unions,  AFRA  and  the 
IBEW,  went  out  on  strike  Wednes- 
day afternoon  after  what  the  unions 
described  as  the  unjustified  firing  of 
an  announcer  and  an  engineer. 

WLIP,  a  250-watt  daytime— only 
(Continued  on  Page  2) 


International  Santa 

Writer-producer-director  Carlton 
E.  Morse,  in  cooperation  with  the 
Foster  Parents'  Plan  for  War  Chil- 
dren, has  launched  a  campaign 
for  nation-wide  support  of  an  In- 
ternational Santa  Claus  project  to 
provide  clothes,  toys  and  other 
Christmas  cheer  for  children 
throughout  the  world  on  his  week- 
day "I  Love  A  Mystery"  program 
over  Mutual. 


Electronic  Stork 

The  following  telegram  was  re- 
ceived by  MBS,  New  York,  from 
Al  Godwin,  general  manager  of 
KFPW,  Fort  Smith,  Ark.:  "New 
Ft.  Smith  outlet  requests  Mutual 
affiliation  operate  24  hours  a  day 
on  plenty  of  lung  power.  Soiled 
Conductivity,  constant  wet  bot- 
tom assures  good  reception.  Made 
debut  Wednesday  morning.  Call 
letters  KSEG,  'Kute'  Susan  Eliza- 
beth Godwin.  Had  fullback 
and  halfback.  Now  have  cheer 
leader." 


Eleven  Stations  Join 
'Pennies'  Campaign 

Eleven  stations  across  the  country 
have  joined  the  "Parade  of  Pennies" 
campaign,  in  cooperation  with 
CARE  and  the  American  Founda- 
tion for  Overseas  Blind,  for  the  col- 
lection of  contributions  to  purchase 
food  and  supplies  as  Christmas 
packages  for  the  ill-clothed,  ill-fed 
and  sightless  children  of  other  lands. 

The  ten  stations  which  have  joined 

(Continued  on  Page  6) 

KWHK's  Minor  Elected 
By  Kansas  AP  Members 

Lawrence,  Kans.  —  Vern  Minor, 
manager  of  KWHK,  Hutchinson, 
was  elected  chairman  of  the  Kansas 
Assn.  of  Associated  Press  Broadcast- 
ers at  a  meeting  here  marking  the 
group's  first  anniversary. 

R.  M.  Seaton,  manager  of  KGGF, 
Coffeyville,  was  named  vice-chair- 

(Continued  on  Page  6) 


Expect  Orders  In  1949  To  Exceed  '48. 
Says  Goldman  At  NAB  Regional; 
Hanna  Heard;  Miller  Today 


IT&T  Chief  Outlines 
Int'l  TV  Development 


Those  who  have  contributed  to 
"the  postwar  industrial  miracle"  of 
television  were  hailed  for  their  cov- 
erage and  adventurous  spirit  by 
Gen.  William  H.  Harrison,  president 
of  IT&T,  guest  speaker  at  yesterday's 
luncheon  meeting  of  the  Radio  Ex- 
ecutives Club  of  New  York,  held  at 
the  Hotel  Roosevelt. 

Harrison,  whose  topic  was  "Inter- 
national Communications,"  touched 

(Continued  on  Page  7) 

Top  Programs  Unchanged 
In  Latest  Nielsen  List 


National  Nielsen-Ratings  for  the 
week  ending  Oct.  1,  just  reported, 
were  at  "generally  higher"  levels 
for  leading  evening  programs  than 
in  the  previous  report.  The  "Top 
Six"  maintained  their  positions  un- 

(Continued  on  Page  2) 


Ad  Council  To  Conduct 
Census  Bureau  Campaign 

The  Advertising  Council  will  con- 
duct an  advertising  campaign  for  the 
Bureau  of  the  Census,  U.  S.  Depart- 
ment of  Commerce,  prior  to  April, 
1950,  to  pave  the  way  for  the  Decen- 
(Continued  on  Page  2) 


Web  Program  Switches  Show 
Slight  Change  In  Ratings 


Of  the  four  programs  which 
switched  from  NBC  to  CBS  during 
the  past  year  and  made  both  the 
"First  Fifteen"  evening  Hooperatings 
of  Oct.  31,  1949  and  of  Oct.  30,  1948, 
three  improved  in  their  positions 
but  two  dropped  slightly  in  their 
ratings. 

Jack  Benny  moved  from  fourth  to 
second  place,  but  dropped  from  21.9 
to  21.0  in  program  rating.  Similarly, 
in    the    1948    Hooper    report,  the 


"Charlie  McCarthy"  show  had  a 
rating  of  14.7  compared  to  13.6  in  the 
Oct.  30,  1949,  report.  The  program, 
however,  dropped  from  14th  place 
in  1948  to  the  15th  spot  in  1949. 

"Amos  'n'  Andy"  and  Horace 
Heidt,  which  held  39th  and  37th 
positions,  respectively,  last  year  im- 
proved this  year  to  the  12th  and  14th 
spots,  in  the  same  order.  Neverthe- 
less, the  ratings  improved  compar- 
(Continued  on  Page  6) 


By  FRANK  BURKE 

Editor,  RADIO  DAILY 

Asbury  Park,  N.  J.  —  Na- 
tional spot  business  for  the 
small  market  station  is  on 
the  upgrade  and  the  orders 
for  this  year  will  probably 
exceed  the  total  business 
placed  during  the  past  year, 
broadcasters  attending  the 
small  market  meeting  of  the 
2nd  District,  NAB,  revealed 

(Continued  on  Page  3) 

WKAQ,lan¥an,Sold 
By  IT&T  To  Publisher 

Sale  of  WKAQ,  San  Juan,  Puerto 
Rico,  to  Angel  Ramos  for  $325,000 
was  announced  yesterday  by  IT&T. 
The  station  has  been  operated  since 
1922  by  the  Radio  Corp.  of  Puerto 
Rico,  an  IT&T  subsidiary. 

Ramos  is  a  prominent  Puerto 
Rican  businessman,  and  publisher  of 
"El    Mundo,"    the    island's  largest 

(Continued  on  Page  2) 


Facsimile  Transmissions 
Resume  Today  At  WFIL 

Philadelphia — WFIL  will  resume 
facsimile  operations  today  with  the 
transmission  of  a  special  fax  edition 
of  the  Temple  University  News 
from  2:30  to  3  p.m.  Similar  trans- 
missions will  be  made  each  Wednes- 
(Continued  on  Page  2) 


Thanks  From  Abroad 

Washington — The  German  So- 
ciety for  Education  has  cabled 
its  thanks,  on  behalf  of  Germa- 
ny's school  children  and  teachers, 
to  the  American  public  for  con- 
tributions which  went  to  buy 
radio  sets  for  schoolrooms  in 
Western  Germany.  The  funds 
were  raised  through  spot  an- 
nouncements on  U.  S.  stations, 
arranged  by  the  NAB. 


» 


2 


RADIO  DAILY 


Friday.  November  4,  1949 


Vol.  49,  No.  24     Friday,  Nov.  4,  1949     10  Cts. 


JOHN  W.  ALICOATE     :     :  Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays.  Sundays 
and  Holidays  at  1501  Brozjdway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher ;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  AlicoLite, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily, 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Coble  address:  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
6425  Hollywood  Blvd.       Phone:  Gladstone  S436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
360  No.  Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Glrard,  Manager 
Tower  Petroleum  Bldg., 

Dallas.  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
under  the  act  of  March  3,  1879. 


FINANCIAL 

(November  3)  — 
NEW  YORK  STOCK  EXCHANGE 

Net 

High    Low    Close  Chg. 

ABC    75/s     73/8  75/8   

Admiral  Corp   28       275/8  273,4   

Am.  Tel.  &  Tel. .  .  .1451/s  145     145     —  Va 

CBS  A    24l/4    235/8    24     —  i/8 

CBS  B    241/4    24  24   

Philco    2934    243/8    295/8  —  l/8 

Philco  pfd   80y2    8OV2    8OI/2  —  1 

RCA  Common    123/8    121/8  121/4   

RCA  1st  pfd   73       72       73      +  % 

Westinghouse    28%    28       28V2  —  1/4 

Westinghouse  pfd..l003/8  100      1003/8  —  l/8 

Zenith  Radio   28y2    28i/2    28'/2  -f  l/8 

NEW  YORK  CURB  EXCHANGE 
Hazeltine  Corp.  ...  14l/2    14'/2    14l/2  +  V4 

Nat.  Union  Radio.  .    234     25/8  2%   

OVER  THE  COUNTER 

Bid  Asked 

DuMont  Lab   20l/2       21 1/4 

Stromberg-Carlson    13%  15 


Top  Programs  Unchanged 
In  Latest  Nielsen  List 


(Continued  from  Page  1) 

changed — Lux,  Godfrey,  Mr.  Keen, 
Irma,  FBI,  and  Suspense. 

The  following  programs  shifted 
position  markedly:  Fibber  McGee  & 
Molly,  from  12th  place  to  7th  place; 
Bob  Hope,  from  19th  to  12th;  Mr. 
D.  A.,  from  24th  to  13th;  Mr.  Chame- 
leon, from  25th  to  14th;  Mr.  and  Mrs. 
North,  from  11th  to  15th;  The  Fat 
Man,  from  13th  to  18th. 


Stork  News 

Norman  Ober,  promotion  writer 
for  WCBS,  is  the  father  of  a  girl 
born  Wednesday  to  Mrs.  Ober  at  the 
New  York  Women's  Infirmary.  New- 
comer, weighing  six  pounds,  eight 
ounces,  will  be  named  Doris  Wendy. 


For  Posterity 

Hempstead,  N.  Y. — Copies  ol 
two  newscasts  on  WHLI  de- 
scribing the  dedication  of  a  new 
seven-million-dollar  public  build- 
ing have  been  sealed  for  pos- 
terity in  the  building's  corner- 
stone. The  newscasts  were 
written  by  Jerome  J.  Karpf,  Jr.. 
WHLI  news  director.  The  building 
is  a  sewage  disposal  plant. 


WKAQ,  San  Juan,  Sold 
By  IT&T  To  Publisher 


(Continued  from  Page  1) 

newspaper.  The  deal  covers  WKAQ's 
three-story  studio  building  in  San 
Juan,  a  5-kw  transmitter  and  an  an- 
tenna tower.  The  transmitter  and 
tower  are  located  at  Sabana  Liana, 
seven  miles  east  of  San.  Juan.  The 
property  occupied  by  the  latter 
equipment  will  be  leased  to  the  new 
owner  as  part  of  the  contract. 

The  studio  building  houses  two 
main  studios,  four  smaller  studios, 
and  a  theater  seating  150.  According 
to  IT&T,  WKAQ  is  "the  fifth  oldest 
station  in  the  world  and  the  second 
oldest  in  Latin  America."  Although 
out  of  the  broadcasting  field,  the  Ra- 
dio Corp.  of  Puerto  Rico  will  con- 
tinue to  operate  its  worldwide  radio- 
telephone network  and  direct  radio- 
telephone service  between  Puerto 
Rico  and  her  Caribbean  neighbors, 
IT&T  said. 


WLIP  Remains  On  Air 

As  12  Staffers  Strike 


(Continued  from  Page  1) 

independent,  has  continued  to  oper- 
ate with  a  skeleton  staff  of  seven. 
According  to  WLTP's  owner  and 
general  manager,  William  L.  Lip- 
man,  an  NLRB  hearing  was  to  have 
been  held  in  Kenosha  on  Nov.  10,  at 
which  time  the  certification  of 
AFRA  and  IBEW  as  bargaining 
agents  for  WLIP  employes  was  to 
have  been  discussed.  The  contingent 
on  strike  is  composed  of  three  en- 
gineers and  nine  free-lance  "per- 
formers" and  staff  men. 


WFDR  Planning  Analysis 
Of  Pre-Election  Status 


WFDR,  New  York,  FM  station 
owned  by  the  ILGWU,  will  air  a 
statewide  analysis  of  the  New  York 
political  outlook  on  Sunday,  6:30- 
7  p.m. 

The  program  was  produced  by 
WFDR's  special  events  department 
in  cooperation  with  the  news  editors 
of  seven  New  York  stations  in  lo- 
calities regarded  as  "crucial"  politi- 
cally. Each  cooperating  station  con- 
tributed a  taped  or  recorded  seg- 
ment. These  were  consolidated  by 
WFDR,  and  each  of  the  seven  sta- 
tions was  sent  a  copy  of  the  com- 
pleted program  for  broadcast.  The 
stations  are  WJTN,  Jamestown; 
WGR,  Buffalo;  WIBX,  Utica;  WHCU, 
Ithaca;  WSYR,  Syracuse;  WPTR, 
Albany;  WHLI,  Hempstead,  L.  I. 


Ad  Council  To  Conduct 
Census  Bureau  Campaign 

(Continued  from  Page  1) 

nial  Census,  described  as  the  "most 
comprehensive  and  important  popu- 
lation, housing  and  agricultural  sur- 
vey ever  conducted  in  the  United 
States." 

Robert  R.  Mathews,  vice-president 
of  the  American  Express  Company, 
has  been  named  volunteer  coordin- 
ator for  the  campaign.  Benton  & 
Bowles,  Inc.  will  serve  as  the  volun- 
teer advertising  agency. 

"The  purpose  of  this  public  service 
campaign,  as  I  see  it  now,"  Mr. 
Mathews  stated,  "will  be  to  explain 
to  the  public  the  significance  and  ob- 
jectives of  the  census  and  to  en- 
courage every  citizen  to  answer  the 
required  questions  willingly  and  ac- 
curately." 

Henry  C.  Wehde,  Jr.,  is  the  Coun- 
cil's campaign  executive  on  this 
public  service  project.  Representa- 
tives of  the  Bureau  of  the  Census 
working  with  the  Council  on  the 
campaign  are:  Frank  R.  Wilson,  in- 
formation assistant  to  the  director; 
and  Earl  A.  Nash,  information  spe- 
cialist. 


Facsimile  Transmissions 
Resume  Today  At  WFIL 


(Continued  from  Page  1) 

day  and  Friday  of  the  current  school 
year. 

The  Phila.  Inquirer  stations,  of 
which  WFIL  is  the  parent,  trans- 
ferred their  facsimile  equipment  to 
Temple  University  last  May  4.  How- 
ever, WFIL  supervises  the  fax  oper- 
ations and  lends  personnel  to  the 
University  for  training  and  advisory 
purposes. 


WLIB  Sets  Negro  Show 
3  Hrs.,  Across  The  Board 

WLIB  has  completed  its  first  step 
in  plans  calling  for  block  program- 
ming aimed  at  New  York's  1,000,000 
Negro  listeners  with  the  signing  of 
Hal  Jackson,  a  Negro  disc  jockey 
from  Washington  and  Baltimore  for 
three  hours  of  music,  sports  and 
human  interest  stories,  Mondays 
through  Sundays,  7-10  a.m. 

The  show,  titled  "The  House  That 
Jack  Built,"  previously  was  aired 
by  four  stations:  WNIX  and  WOOK, 
both  in  Washington,  and  WEAM, 
Arlington,  Virginia,  and  WSID,  Bal- 
timore. WLIB  will  start  broadcast- 
ing the  program  on  Nov.  6. 


Gilbert  Named  Director 

Richard  Gilbert,  recording  direc- 
tor of  Columbia  Records'  Master- 
works  Department,  has  been  named 
director  of  the  department,  effec- 
tive Nov.  1.  Gilbert  was  recording 
director  of  RCA-Victor  Red  Seal 
Records  before  joining  Columbia  in 
October,  1948. 


Wedding  Bells 

George  Bell,  announcer  for  WHLI, 
Hempstead,  Long  Island,  was  mar- 
ried to  Edith  Podel  last  Sunday. 


"Hey,  is 
this  all?" 

Mommy,  the  leopard,  is  com- 
plaining, and  woe  be  unto  anyone 
who  gets  near  enough  to  listen 
to  her!  She  isn't  fussy  about  her 
food  as  long  as  she  gets  more! 

The  radio  advertiser  also  wants 
more.  He  wants  more  results  at 
lower  cost.  And  in  Baltimore, 
that's  where  W-I-T-H  comes  in. 
W-I-T-H  delivers  more  home 
listeners  -  per  -  dollar  than  any 
other  station  in  town.  But  that's 
not  all!  A  recent  survey  made 
under  the  supervision  of  the 
Johns  Hopkins  University 
showed  that  of  all  radios  playing 
in  taverns,  67.3%  were  tuned  to 
W-I-T-H! 

So  if  you  want  low-cost  results 
in  Baltimore,  just  call  in  your 
Headley-Reed  man  and  get  the 
whole  W-I-T-H  story.  And  do  it 
today! 


Baltimore  3,  Maryland 


TOM  TINSLCY,  President 
Represented  by  Headley-Reed 


i 


RADIO  DAILY: 


National  'Spot'  On  Upgrade, 
Goldman  Tells  NAB  Regional 


COminG  and  GOWG 


Friday,  November  4,  1949 


AGENCIES 


ARTHUR  S.  CADY  has  rejoined 
Geyer,  Newell  &  Ganger,  Inc.,  as  an 

/  associate  art  director,  H.  W.  Newell, 
executive  vice-president,  has  an- 
nounced. Cady,  who  was  associated 
with  GN&G  10  years  ago,  formerly 

4  was  art  director  with  Hewitt,  Ogilvy, 
Benson  &  Mather,  Inc. 


WILLIAM  DIX  has  joined  Allied 
Syndicates,  Inc.,  New  York,  public 
I  relations  organization.  Formerly  TV 
account  executive  with  ABC,  he  has 
been  appointed  assistant  to  the 
president  at  Allied. 


FLINT  ADVERTISING  ASSOCI- 
ATES has  been  named  by  the  Steel 
I   Sash  Service  &  Sales  Co.,  Inc. 


EDWARD  J.  ROHN  has  joined  the 
'      New  York  AM  sales  staff  of  the  Ed- 
I    ward  Petry  Company.  He  had  been 
j  in  radio  with  Warwick  &  Legler  for 
seven  years  and  prior  to  that  was 
,   with  the  Maxon  agency  in  Detroit. 


Kansas  City  —  Wayne  W.  Cribb, 
^  general  manager  of  KHMO,  Hanni- 
I  bal,  Mo.,  was  elected  president  of 
[  the  Missouri  Broadcasting  Assn.  at 

the  group's  annual  business  meeting 
I   here  Oct.  31. 

Other  officers  elected  were:  Mah- 
i     Ion  R.  Aldridge,  Jr.,  KFRU,  Colum- 
I    bia,  vice-president;  Harry  Renfro, 
i  KXOK  St.  Louis,  secretary-treasurer, 

Newly-elected  directors  are:  E.  K. 

Hartenbower,  KCMO,  Kansas  City; 

Mshlon  R.  Aldridge,  Jr.,  KFRU, 
$  Wayne  W.  Cribb,  KHMO;  G.  Pear- 
l  son  Ward,  KTTS,  Springfield;  Harry 
(  Renfro,  KXOK,  St.  Louis,  and  Glenn 
I  G.  Griswold,  KFEQ,  St.  Joseph, 
j  The  association  includes  the  fol- 
I  lowing   member  stations:  KDMO, 

KFRU,    KHMO,    KSWM,  KCMO, 
.   WHB,  KIRX,  KWOC,  KTTR,  KSD, 

KXLW,  KXOK,  KWK,  WIL,  KSTL, 

WEW,     KDRO,     KWPM,  NFEQ, 

KMBC,  KICK,  KTTS,  KXEO,  and 
i  t  KWRE. 


(Continued 

here  last  night.  Sponsors  and  time 
buyers  have  found  that  stations  in 
the  smaller  communities  are  an  ef- 
fective medium  in  penetrating  the 
local  market  and  many  new  users 
of  spots  have  channeled  business  to 
the  suburban  and  rural  areas,  Simon 
Goldman,  general  manager  of  WJTN, 
Jamestown,  N.  Y.,  and  chairman  of 
the  Small  Markets  Division  of  the 
2nd  District,  NAB,  declared  at  the 
Berkeley-Carteret  Hotel  session.  He 
added  that  stations  in  his  area  re- 
ported an  increase  in  spot  business 
this  year  and  that  the  year's  return 
in  this  field  will  probably  surpass 
1948's  business. 

New  York  Area  Busy 

Many  new  accounts  are  using  spot 
radio  time  this  year  in  the  New 
York  area  it  was  revealed.  Among 
them  are  Pfeiffer  Beer  of  Detroit; 
Fort  Pitt  Beer  of  Pittsburgh;  Vir- 
ginia Dare  Wines  and  Ex-Lax.  In 
addition,  the  automobile  industry 
has  been  buying  spots  through 
dealer  co  -  op  managements.  The 
automobile  manufacturers  include 
Hudson,  Dodge,  Kaiser-Frazer, 
Chevrolet  and  Ford. 

Michael  Hanna,  general  manager 
of  WHCU,  Ithaca,  chairman  of  the 
2nd  District,  confirmed  the  reports 
of  increased  national  spots  and  spoke 
enthusiastically  about  sales  clinic  as- 
pects of  the  NAB  meeting.  He  said 
that  every  one  of  the  100  broadcast- 
ers present  are  here  for  business  and 
hope  through  interchange  of  ideas  to 
better  their  sales  picture  back  home. 

Hanna  Likes  Regionals 

Speaking  of  the  functions  of  NAB, 
Hanna  told  the  2nd  District  broad- 
casters that  he  feels  NAB's  first  duty 
is  to  help  the  broadcaster  associa- 
tion members  improve  their  sales 
and,  secondly,  to  give  them  good 
representation  in  Washington.  He 
said  that  he  feels  the  regional  meet- 
ings are  far  more  effective  in  aiding 
the  broadcasters  than  the  national 
NAB  conventions. 

The  Small  Market  session  last 
night  was  conducted  by  a  panel 


Japan  Book  Will  Honor 
Tour  Of  'Town  Meeting' 

Word  has  been  received  from 
Tokyo  of  the  intention  of  the  Japan- 
ese press  association,  Radiopress, 
Inc.,  to  publish  in  book  form  the  en- 
tire series  of  broadcasts  originating 
from  the  12  world  capitals  visited 
by  "America's  Town  Meeting  of  the 
Air"  on  its  recent  global  junket. 

The  book,  according  to  Masao 
Ekimoto,  Radiopress's  director,  will 
be  in  Japanese  and  will  consist  of 
approximately  250  pages.  Photo- 
graphs will  also  be  used  to  illustrate 
the  various  Town  Meetings  which 
were  held  in  London,  Paris,  Berlin, 
Vienna,  Rome,  Ankara,  Tel  Aviv, 
Cairo,  Karachi,  New  Delhi,  Manila 
and  Tokyo. 


from  Page  1 ) 

composed  of  Dutch  Cassill  of  WEOK, 
Poughkeepsie,  N.  Y.;  Bob  Bell, 
WCTC,  New  Brunswick,  N.  J.,  and 
Bud  Alger  of  WSNJ,  Bridgeton,  N. 
J.  This  session,  presided  over  by 
chairman  Goldman,  discussed  re- 
quirements for  good  salesmanship, 
programming,  production  and  the 
creation  of  program  packages  which 
are  saleable. 

Most  broadcasters  indicated  that 
news  programs  still  top  the  list  of 
commercial  sales  and  that  while  lo- 
cal giveaways  were  proven  audience 
getters,  they  are  on  the  decline  in 
local  popularity. 

Yesterday's  session  was  devoted  to 
Maurice  Mitchell's  presentation  in 
the  interest  of  Broadcast  Advertis- 
ing Bureau  and  Kenneth  Baker's  re- 
port on  the  progress  of  BMB's 
second  audience  measurement  study. 

Judge  Miller  To  Speak  Today 

Today  the  broadcasters  will  hear 
an  address  by  Justin  Miller,  presi- 
dent of  NAB,  and  will  participate  in 
a  discussion  of  employee-employer 
relations  which  will  be  conducted  by 
Gunnar  Wiig  of  WHEC,  Rochester, 
chairman,  and  Charles  H.  Tower,  as- 
sistant director  of  NAB  Employee- 
Employer  Relations. 


PAUL  SCHEFFELS,  assistant  to  Thomas  Vel- 
otta,  vice-president  of  the  American  network 
in  charge  of  news  and  special  events,  has  left 
for  Florida,  where  he  will  remain  during  the 
period  when  Walter  Winchell  broadcasts  from 
the  Sunshine  State. 

MARIAM  SPOTT,  assistant  to  the  public 
relations  and  promotion  director  of  WHCU, 
Columbia  network  outlet  in  Ithaca,  N.  Y.,  is 
visiting  this  week  at  the  New  York  head- 
quarters of  the  web. 

HORACE  HEIDT  and  the  members  of  his 
program  company  are  in  New  Orleans.  He  will 
broadcast  this  Sunday's  show  from  the  Munici- 
pal Auditorium. 

JOHNNY  LONG  and  the  members  of  his  band 
were  in  New  York  momentarily  yesterday  be- 
fore leaving  for  Hartford,  where  today  they 
open  at  the  State  Tfieater. 

BILL  POLGLASE  and  CHIP  CIPOLLA  fill 
their  Number  One  assignment  of  the  year 
tomorrow  when  they  go  up  to  West  Point  to 
broadcast  the  titanic  battle  between  the 
Army  and  Fordham,  which  will  be  played  at 
Michie  Stadium. 

MILES  HERBERER,  of  the  New  York  State 
Radio  Bureau,  is  attending  the  meeting  of  the 
2nd  District,  NAB,  at  the  Berkeley-Cartaret 
Hotel  in  Asbury  Park,  N.  J. 

ROLAND  TRENCHARD,  public  relations  di- 
rector for  WAAT  and  WATV,  Newark,  next 
Thursday  and  Friday  will  be  in  Washington  to 
attend  the  meetings  of  the  National  Confer- 
ence of  Christians  and  Jews. 

ARTHUR  SMITH  and  his  Crackerjacks,  vocal 
group  heard  on  WBT,  Charlotte,  N.  C.,  are 
in  Raleigh,  capital  city  of  the  state,  for  an 
engagement  at  the  Pall  Mall  Room  of  the 
Hotel  Raleigh. 


•  faces  •  facts  •  figures  •  wins  •  ^ 


ALLEN 
BROWN'S 
CORNER 


Allen  Brown  is  new  to  New  York 
listeners.  A  folksy,  natural  per- 
sonality he  has  an  enviable  record 
in  selling  advertisers'  products. 
For  complete  details  on  ALLEN 
BROWN'S  CORNER  call  the  near- 
est WINS-CROSLEY  sales  office. 


ALLEN  BROWN'S 

8:30-9:00  a.m.  daily. 


CORNER 


WINS 

50KW  NEW  YORK 


CROSLEY  BROADCASTING  CORPORATION 


LAVERNE  WALTMAN,  news  di- 
rector of  WLPO,  LaSalle,  111.,  is 
K    the  new  chairman  of  the  Illinois  As- 
Bt    sociation  of  Associated  Press  Broad- 
V   casters.  He  was  elected  at  the  Asso- 
^    ciation's  second  annual  meeting  held 
in    Allerton    Park,    and  succeeds 
Harold   Safford   of  WLS,  Chicago, 
who  has  been  acting  chairman.  The 
*•'    two  new  vice-chairmen  of  the  AP 
group    are    Charles    Harrison  of 
WHBF,  Rock  Island,  111.,  and  Robert 
La  Mere,  WLBH,  Mattoon,  111. 


ROBERT  PASCH  has  joined  the 
copy  department  of  Kenyon  &  Eck- 
hardt,  Inc.  An  engineering  graduate 
of  the  University  of  Michigan,  he 
formerly  was  with  Buchanan. 


ARISTA  ADVERTISING  CO., 
New  York,  has  been  appointed  by 
Morris  Hessel,  Inc.,  furrier. 


i 


Missouri  Broadcasters 
Elect  Wayne  W.  Cribb 


RADIO  DAILY- 


Friday,  November  4,  1949 


sun  fRiiiicisco 


By  NOEL  CORBETT 

JOLLY  BILL"  STEINKE  was  host 
to  seventy-five  blind  children 
from  the  Bay  Area  at  KNBC's  Hal- 
lowe'en party.  The  event  is  part  of 
the  year-round  program  of  Recrea- 
tion for  the  Blind.  Kids  were  taken 
on  studio  tours  and  entertained  in 
the  "fun  house,"  created  by  the  en- 
gineering and  sound  effects  staffs  of 
the  station. 

Alan  Cormack,  KCBS  chief  en- 
gineer and  Roy  Jensen  of  his  de- 
partment are  working  out  their  own 
designs  for  some  of  the  equipment 
to  be  installed  between  now  and  the 
first  of  the  year  in  KCBS's  all-over 
replacement  program.  Present  con- 
soles and  bulky  audio  racks  are  be- 
ing replaced  with  Standard  RCA 
Consolettes,  latest  76  series,  and  BCS 
1-A  switching  systems. 

Here  'N'  There  .  .  .  Foote,  Cone 
and  Belding's  new  copy  chief  is  In- 
nis  Bromfield  .  .  .  William  Martin 
has  been  named  director  of  the  art 
department  of  KRON-TV  (which 
opens  November  15) .  He  was  for- 
merly faculty  instructor  of  set  de- 
sign with  the  Art  League  of  Cali- 
fornia .  .  .  Jack  Washburn  and  Joan 
Transgrud  of  the  KNBC  guest  rela- 
tions staff  are  now  a  singing  duet  on 
"Light  and  Mellow." 

The  Pacific  Telephone  and  Tele- 
graph Company  is  installing  two 
antennae  atop  its  New  Montgomery 
Street  skyscraper  in  the  center  of 
the  city.  These  antennae  will  be  the 
San  Francisco  terminus  of  the 
microwave  relay  system  now  under 
construction  to  carry  television  pro- 
grams between  here  and  Hollywood. 
Other  relay  terminals  will  be  con- 
structed at  vantage  points  between 
here  and  Los  Angeles.  The  system 
will  be  in  operation  by  next  Sum- 
mer. 

Myron  Elges,  vice-president  of 
Louis  H.  Caine  Ad  Company,  tore 
a  ligament  in  his  leg  which  has  kept 
him  off  his  Palomino.  Despite  rain 
or  highwater  he'll  ride  the  prize- 
winning  beastie  at  the  big  rodeo 
roundup  at  the  Cow  Palace  the  end 
of  this  month. 

When  Bing  Crosby  was  in  town  he 
cut  a  guest  spot  with  Bill  Weaver 
for  "Waitin'  for  Weaver"  and  an- 
other with  Jim  Grady  for  "This  is 
San  Francisco."  Cutting  was  done  in 
the  afternoon  for  next  day's  release. 
When  El  Bingo  heard  the  release 
would  be  at  6: 15  and  8:00  ayem,  he 
said  he  guessed  he'd  miss  hearing 
himself. 


Mainly  About  Manhattan.  .  . 

•  •  •  AROUND  TOWN:  Dom  DiMaggio  has  been  ofiered  a  radio 
show  in  Boston  similar  to  Joe's  here.  .  .  .  Oxydol  interested  in  getting 
Dinah  Shore  for  a  video  series.  Dinah's  none  too  keen  on  the  new  medium 
yet,  but  the  reception  to  her  stint  on  Ed  Wynn's  show  may  change  her 
mind.  .  .  .  Harry  Babbitt  won't  be  with  Kay  Kyser  on  his  TV  series 
here.  He'll  be  replaced  by  Mike  Douglas.  .  .  .  Jane  Pickens  set  ior  "We 
the  People"  tonight  on  their  first  show  on  NBC-WNBT.  She'll  sing  two 
numbers  from  her  current  show,  "Regina."  .  .  .  Fran  Warren  joins 
Henry  Morgan  tonight  as  a  regular.  .  .  .  CBS  may  drop  its  televising  ol 
the  Bklyn  games,  with  WOR-TV  stepping  in.  .  .  .  Mark  Goodson  and 
Bill  Todman  have  come  out  with  their  new  "Winner  Take  All"  home 
quiz  book  published  by  Crown  and  retailing  ior  a  buck.  .  .  .  Have  the 
NBC  talks  with  Slapsie  Maxie  regarding  a  nightly  show  from  a  52nd 
St.  bistro  gone  bye-bye?  .  .  .  Harvey  Stone  sez  he  turned  down  a  radio 
program  under  joint  sponsorship.  He  said  the  joint  wasn't  reliable.  .  .  . 
Al  Capp  has  selected  Bill  Gernannt's  "County  Fair"  airer  as  the  official 
radio  send-off  of  Sadie  Hawkins'  Day  Nov.  19th.  .  .  .  Upton  Sinclair's 
"Lanny  Budd"  novels  to  wind  up  as  an  air  series.  .  .  .  Morey  Amster- 
dam sez  he  enjoyed  the  Indian  summer — has  no  squaw  coming. 

ft      ft      ft  ft 

•  •  •  THEY  SAY:  If  radio  couldn't  kill  radio,  television 
can't  either. — Bill  Vaughan  of  the  Kansas  City  Star.  .  .  .  When  a 
chorine  marries  a  millionaire,  you  can  tell  exactly  how  long 
it'll  last.  As  long  as  the  million. — Jack  Gilford.  ...  A  psycholo- 
gist is  a  man,  who,  when  a  beautiful  girl  enters  the  room,  watches 
everybody  else. — Bruce  Patterson.  .  .  .  TV  merely  stands  for  Tired 
Vaudeville. — Fred  Allen. 

ft      ft      ft  ft 

•  •  •  TELLING  ON  TELEVISION  (or  views  on  video):  Somehow 
wrestling  matches  from  Chicago  have  more  comedy  than  those  emanating 
from  N'Yawk.  .  .  .  Rex  Marshall's  nifty  commercials  on  "Suspense" 
are  adult  sales  fodder,  well  digested  and  tastefully  served.  .  .  .  That 
card  reading  on  "We  the  People"  slows  down  an  otherwise  excellent 
human  screen  newspaper.  .  .  You  must  go  along  with  the  attempt  made 
by  "City  at  Midnight."  It  shows  TV  is  getting  OK.  .  .  .  "The  Clock"  on 
your  screen  shapes  up  as  'tick  top'  drama.  .  .  .  We  don't  suggest 
casting  usually,  but  somebody  should  tell  wonderful  Gertrude  Berg 
that  "Rosie"  and  "Sammy"  on  "The  Goldbergs"  aren't  quite  as  believable 
as  past  performers  who  have  played  the  roles.  ...  Ed  Wynn  is  the 
best  reason  kinescope  should  be  tolerated.  .  .  .  "Yesterday's  Newsreels" 
give  the  viewer  the  nostalgia  brought  on  by  a  shaving  mug,  slicker 
raincoats,  Irene  Castle  and  dance  marathons.  .  .  .  Funny  how  often 
those  Friday  night  "Greatest  Fights"  following  the  live  Madison  Sq. 
Garden  bouts  are  better  scraps  than  the  ones  you've  just  witnessed. 

ft        ft        it  ft 

•  •  •  OUR  HAT'S  OFF  DEP'T:  The  genial  platter-tudes 
of  WVNJ's  disc  jock,  Hal  Tunis.  .  .  .  Jeff  Clark's  vocalizing  on 
the  Hit  Parade.  .  .  .  Ralph  Young's  show-stopping  in  the  Strand's 
"Make  Mine  Manhattan."  .  .  .  Jack  (a  la)  Carter's  clowning  on 
"Cavalcade  of  Stars." 

"ft        ft       ft  ft 

•  •  •  SMALL  TALK:  Astrologer  Carroll  Righter  guests  on  "Leave 
It  To  The  Girls"  Sunday  with  his  lovely  client.  Mrs.  Tyrone  Power 
(Linda  Christian).  .  .  .  Thyra  Samter  Winslow  readying  a  video  show 
tagged  "Ugly  Duckling,"  which  will  try  and  prove  how  clothes  and 
makeup  make  the  gal.  .  .  .  Miklos  Gafni  did  his  recent  Carnegie  Hall 
concert  with  a  104  fever  and  his  medico  backstage.  ...  If  you're  inter- 
ested in  firearms,  see  and  hear  newsman  Edward  R.  Murrow,  cm 
expert,  guest  on  Sherriff  Bob  Dixon's  "Chuck  Wagon"  Wednesday. 


SOUTHWEST 


EASY  DOES  IT,"  KTUL,  Tulsa 
team,  is  so  much  in  demand 
for  civic  club  appearances  that  they 
spend  almost  as  much  time  in  this 
activity  as  they  do  on  the  air  with 
their  regular  program  across-the- 
board  at  3:05  p.m.  Marjean  Fox  ;s 
the  sultry  songstress  who  acts  as 
lyrical  hostess  in  each  session  and 
she  is  backed  with  a  four  piece  unit 
with  electric  guitar,  standard  guitar, 
violin  and  piano.  Rotarian  John 
Esau,  veepee  and  general  manager, 
of  KTUL  recently  took  the  group  to 
Sapulpa  Oklahoma  Rotary  luncheon, 
and  the  next  appearance  will  be  at 
the  Tulsa  Optimists  Club. 

A  7-day-per-week  television  news 
program,  "News  Final,"  on  WBAP- 
TV,  Fort  Worth,  has  been  signed  by 
David  Kittrell,  account  executive 
with  Crook  Advertising  Agency  for 
Linz  Jewelists,  leading  Dallas  jewel- 
ry retailer.  "News  Final"  will  close 
the  day  of  televising  on  the  Fort 
Worth  television  station  and  will 
feature  Lillard  Hill,  ace  WBAP 
newscaster  with  a  last  minute 
roundup  of  the  day's  news  using, 
where  practical,  film  strips  from 
earlier  news  programs,  and  showing 
Hill  in  the  studio  reading  news  and 
showing  films  and  stills. 

Green  Spot  Signs 

2  Contracts  With  ABC 


West  Coast  Bureau  of  RADIO  DAILY 
Hollywood — Green  Spot,  Inc.,  on 
behalf  of  its  "Green  Spot  Orange- 
ade," has  purchased  the  five-minute 
Wednesday  (8:25-8:30  p.m.,  PST.) 
"Detective  of  the  Week"  and  a  twice- 
weekly  15-minute  segment  of  "Sur- 
prise Package,"  Tuesdays  and  Thurs- 
days, 2-2: 15  p.m.,  PST.,  over  a  West 
Coast  network  of  14  ABC  stations. 

The  deal  for  "Detective  of  the 
Week"  runs  for  nine  weeks.  The 
contract  for  "Surprise  Package"  is 
for  a  13-week  period.  Phillip  J. 
Meany  Co.  is  the  agency. 


Montgomery  Will  Move 
To  Earlier  Time  Spot 

"Robert  Montgomery  Speaking," 
the  weekly  quarter-hour  commen- 
tary series  on  ABC  currently  aired 
Thursdays,  10:10  p.m.,  EST,  will 
move  to  a  new  time  period  on  the 
same  night,  9:45  p.m.,  EST,  begin- 
ning Nov.  10. 

'Montgomery  is  sponsored  by  the 
Frank  H.  Lee  Co.  Grey  Advertising 
Agency  represents  Lee. 


WWRL  &  'Voice'  To  Air 
Dewey  Speech  Tomorrow 

Governor  Thomas  E.  Dewey's  ad- 
dress before  the  Lithuanian-Ameri- 
can Congress,  Nov.  5,  2:30-3  p.m.,  at 
the  Hotel  New  Yorker  will  be  broad- 
cast exclusively  by  WWRL.  The 
program  also  will  be  shortwaved  by 
the  Voice  of  America. 


means  SuiineU 


— Section  of  RADIO  DAILY.  Friday,  November  4,  1949  ^^^^^^^^^^^^^^^^^^ 


Manufacturer's  TV  Show  Aids  Dealers 

A  TV  manufacturer,  who  sponsors  his  own  video  show  to  help  dealers 
merchandise  their  sets,  found  in  a  survey  that  38.5  per  cent  of  the  dealers 
with  sets  on  were  showing  patrons  his  program.  John  Meek,  president 
of  John  Meek  Industries,  Inc.,  Plymouth,  Ind.,  sponsors  "Meek  Tele- 
Newscasts"  four  afternoons  a  week  over  Chicago  TV  station  WNBQ. 
A  special  telephone  survey  conducted  by  the  station  revealed  that  the 
Meek  program  rated  higher  than  three  others,  telecast  at  the  same  time, 
by  dealers  viewing  TV  programming  at  that  time.  Meek  has  urged 
other  TV  manufacturers  to  sponsor  their  own  programs,  saying  that 
"it  is  necessary  that  all  of  us  express  our  confidence  in  the  industry  in 
this  concrete  manner." 


Urges  TV  Industry 
Reduce  Tube  Glare 

Syracuse,  N.  Y. — Studies  and  tests 
which  point  the  way  towards  simpli- 
fication of  television  sets  and  mark- 
ed improvement  in  the  picture  con- 
trast of  video  tubes  were  revealed 
here  this  week  to  members  of  the 
engineering  department  of  the  RMA 
and  IRE  held  at  the  Hotel  Syracuse. 

W.  B.  Whalley  of  the  Physics  Lab- 
oratories of  Sylvania  Electric  Prod- 
ucts, Inc.,  Bayside,  N.  Y.  told  the 
engineers  that  the  study  of  TV  re- 
ceiver simplification  "commenced 
with  an  analysis  of  basic  television 
receiver  requirements  capable  of 
yielding  high-quality  performance.' 

A.  E.  Martin  of  Sylvania's  Physic 
Laboratories  speaking  on  "An  Eval- 
uation of  Television  Viewing  Tubes," 
co-authored  by  Dr.  R.  M.  Bowie, 
manager  of  Sylvania  Physics  Labs 
said  tint  or  color  in  filters  is  of 
questionable  value.  The  illumination 
industry  would  have  removed  un- 
desirable portions  of  the  visible 
spectrum  long  ago,  if  they  existed. 
The  only  real  advantage  of  viewing 
filters  is  their  ability  to  alleviate  the 
loss  of  contrast  caused  by  ambient 
light  in  the  room,  halation,  reflection 
from  the  back  of  the  safety  window 
and  'hot-spots'  due  to  reflections 
from  curved  face  of  viewing  tube. 

Martin  stated  that  a  Committee  of 
the  Joint  Electron  Tube  Council  has 
adopted  an  industry  recommenda- 
tion for  glass  tubes  which  recogni- 
zes the  apparent  desirability  of  re- 
ducing the  light  transmission  of  tele- 
vision picture-tube  faces. 


ERGinEERS — 
COnSULTflRTS 


RALPH  B.  AUSTRIAN 

Television  Consultant 

1270  AVENUE  OF  THE  AMERICAS 
NEW  YORK  20,  N.  Y. 
Tel.:  CO.  5-6848 


A.  R.  BITTER 

Consulting  Radio  Engineers 

4125  MONROE  STREET 

TOLEDO  6,  OHIO 
Tel.:  Kingswood  7631 


WILLIAM  L  FOSS,  Inc. 

Formerly  Colton  &  Feu,  Inc. 

927  1 5th  St.,  N.W.  REpublic  3883 
WASHINGTON,  D.  C. 


Col.  Records  Ups  Gilbert 

Richard  Gilbert,  recording  direc- 
tor of  Columbia  Records'  Master- 
works  Department  for  the  past  year, 
has  been  appointed  director  of  the 
Masterworks  Department,  according 
to  an  announcement  by  Goddard 
Lieberson,  executive  vice-president 
of  the  company.  Gilbert  assumed 
his  new  duties  November  1.  Before 
joining  Columbia  in  October,  1948, 
he  was  recording  director  of  RCA- 
Victor  Red  Seal  Records. 


Emerson  Promotes  Vassar 

William  Vassar,  for  the  past  five 
years  engineering  assistant  to  Dor- 
man  D.  Israel,  executive  vice-presi- 
dent of  Emerson  Radio  and  Phono- 
graph Corporation,  has  been  promo- 
ted to  the  post  of  chief  engineer. 
Vassar  is  chairman  of  the  Safety 
Committee  of  the  Receiver  Section 
of  RMA;  a  member  of  the  Receiver 
Executive  Committee  of  RMA  and  a 
member  of  the  Underwriters'  Lab- 
oratories Industry  Advisory  Confer- 
ence. 

Tele-tone  Radios  In  Film 

A  commercial  film  being  prepared 
for  the  industry,  depicting  the  power 
of  radio  as  a  medium  of  advertising, 
will  show  Tele-tone  radio  sets,  both 
portable  and  table  models,  in  the  ac- 
tion of  the  firm.  A  group  of  the  ma- 
jor networks,  and  the  NAB,  are 
producing  the  film,  "Lightning  that 
Talks"  for  the  All  Radio  Industry. 
Film  will  be  shown  to  advertising 
agencies  throughout  the  country  and 
to  a  large  number  of  men's  and  wo- 
men's clubs. 

GE  Equipment  Distributor 

Automatic  Electric  Company  of 
Chicago  has  been  appointed  a  dis- 
tributor for  General  Electric  radio 
communications  equipment,  it  has 
been  announced  by  A.  A.  Brandt, 
general  sales  manager  for  the  Elec- 
tronics Department.  Officials  of  the 
distributor  recently  made  a  tour  of 
Electronics  Park  and  inspected  man- 
ufacturing and  engineering  facilities. 
New  developments  in  narrow  and 
wide-band  equipment  and  multi- 
channel microwave  relay  apparatus 
were  revealed. 


Record  Changer  Sales  Up 

Sales  of  RCA  Victor's  45-rpm 
record  changer  now  exceed  50,000 
a  month,  according  to  J.  B.  Elliott, 
vice-president  in  charge  of  consu- 
mer products.  Elliott  revealed  that 
the  45-rpm  instruments  are  being 
sold  at  the  rate  of  20,000,000  annu- 
ally. 

Reduction  in  the  price  of  RCA 
changer  from  $24.95  to  $12.95  has 
been  responsible  for  the  boost  in 
sales,  Elliott  said. 


Altec  Promotions  &  Additions 

Altec  Service  Corporation  has 
promoted  Ralph  Kautzky  from 
Broadway  service  inspector  to  N.  Y. 
suburban  field  manager,  taking  in 
N.  J.  and  upstate  N  .Y.  J.  I.  Mather, 
formerly  field  manager  in  Detroit, 
becomes  field  manager  in  the  Wash., 
Md.,  and  Va.  area,  with  a  special  as- 
signment under  a  new  Altec  con- 
tract with  the  U.  S.  Navy  Bureau  of 
Ships.  Altec's  enlarged  responsibili- 
ties under  the  Navy  contract  has  re- 
sulted in  the  addition  to  the  service 
staff  of  R.  W.  Fuller  in  Boston;  L. 
G.  Schock,  in  Providence;  W.  J. 
Sirms  in  Philadelphia;  N.  Markanich, 
temporarily  in  Newport  News;  Ern- 
est Theiss  in  Washington,  D.  C.  and 
Adolph  H.  Baus,  Jr.,  in  Brooklyn. 

Air  King  Consolette 

A  new  low  priced  12  V2 -inch  tele- 
vision receiver  with  a  built-in  an- 
tenna has  been  announced  by  R.  D. 
Payne,  manager  of  sales,  Air  King 
Products  Co.,  Inc.,  Brooklyn,  N.  Y. 
Known  as  Model  A-2012,  the  new 
receiver  will  list  at  $239.95  in  walnut 
and  $249.95  in  mahogany.  Payne  fur- 
ther stated  that  this  is  the  advanced 
model  of  a  group  of  new  promotion- 
al models  with  new  features. 

Marker  Generator 

The  Model  A-450  Marker  Genera- 
tor is  a  new  development  of  Ap- 
proved Electronic  Instrument  Corp., 
New  York,  N.  Y.  The  company 
claims  it  is  a  precision-built  tunable 
oscillator  providing  a  marker,  mod- 
ulated or  unmodulated,  for  indica- 
ting frequencies  on  a  displayed  fre- 
quency response  of  a  TV  or  any 
wide  band  IF  amplifier,  when  used 
with  a  sweep  generator  and  an  oscil- 
loscope. 


Eyes  Canada  TV  Field, 
Names  Exclusive  Rep. 

In  a  forward  looking  move  toward 
the  potentialities  of  a  new  and  wide 
television  market,  the  Allen  B.  Du- 
Mont  Laboratories,  Inc.  have  ap- 
pointed the  Canadian  Marconi  Com- 
pany of  Montreal,  exclusive  repre- 
sentatives in  Canada  for  the  sale  of 
D  u  M  o  n  t  television  broadcasting 
equipment. 

Joint  announcement  of  this  exclu- 
sive distributorship  setup  was  made 
by  H.  E.  Taylor,  Jr.,  manager  of  the 
Television  Transmitter  Division  of 
DuMont  and  by  S.  M.  Finlayson. 
general  manager  of  Canadian  Mar- 
coni. 

The  association  of  Canadian  Mar- 
coni with  DuMont  will  allow  the 
Canadian  company  to  place  its  com- 
bined facilities  at  the  disposal  of 
Canadian  station  operators  interest- 
ed in  surveying  potential  TV  terri- 
tories, pending  development  of  a 
Canadian  operated  television  net- 
work. 

A.  D.  Dunton,  chairman  of  the 
Canadian  Broadcasting  Corporation, 
recently  revealed  that  eight  private 
concerns  in  the  Dominion  have  ap- 
plied for  TV  licenses.  Four  were 
from  Toronto,  two  from  Montreal, 
and  one  each  from  New  Westminster, 
B.  C,  and  Hamilton.  An  application 
for  a  $4,500,000  loan  for  setting  up 
video  production  centers  and  trans- 
mitters in  Toronto  and  Montreal  has 
been  applied  for  to  Parliament  by 
the  CBC. 


EnGMEERS— 

consuuRnTs 


McNARY  &  WRATHALL 
RADIO  ENGINEERS 

906  Natl.  Press  Bldg.     1407  Pacific  Ave. 
Washington  4,  D.C.      Santa  Cruz,  Cal. 
Member  AFCCB 


I.  W.  ANDREWS,  INC. 

RADIO  CONSULTANTS 

219  WHITAKER  BLDG. 
DAVENPORT,  IOWA 
Phone  2-7824 


GEORGE  P.  ADAIR 

Radio  Engineering  Consultants 

EXecutive  1230 
Executive  5851 
1833  M  STREET,  N.W. 
WASHINGTON  6,  D.  C 


PRODUCT  Oh  PARADE 


6 


RADIO  DAILY 


Friday,  November  4,  1949 


Eleven  Stations  Join 
'Pennies'  Campaign 


(Continued  from  Page  1) 

WDAY,  Fargo,  N.  D.,  whose  public 
service  director,  Ernie  Brevik,  in- 
stituted the  annual  appeals  three 
years  ago,  are:  WDAE,  Tampa,  Flor- 
ida; WNBF,  Binghampton,  N.  Y.; 
WMRI,  Marion,  Indiana;  WRAK, 
Williamsport,  Pa.;  KFJLO,  Sioux 
Falls,  S.  D.;  WCNB,  Connersville, 
Indiana;  KSTP,  St.  Paul,  Minnesota; 
KLPR,  Oklahoma  City,  Okla.; 
WHFB,  Benton  Harbor,  Michigan; 
KDIX,  Dickinson,  N.  D. 

The  "(Parade  of  Pennies"  will  "be- 
gin on  the  stations  on  Nov.  7  and 
will  continue  through  Nov.  24. 
CARE  and  the  American  Founda- 
tion for  Overseas  Blind  will  again 
handle  the  distribution. 

In  June  of  this  year,  Brevik  out- 
lined his  "Parade  of  Pennies"  cam- 
paign to  the  program  directors  at- 
tending the  NAB's  PD  Clinic  in 
Chicago. 


Vidcraft  Signs  Tunis 
For  2  WOR  Music  Shows 


PICTURE  OF  THE  WEEK 


Hal  Tunis,  WVNJ,  Newark,  N.  J. 
disc  jockey,  has  been  signed  by  the 
Vidcraft  Television  Corp.  of  Amer- 
ica to  conduct  two  Sunday  evening 
record  programs  over  WOR:  "Mem- 
ories in  Music,"  10:45-11  p.m.  and 
11:30-12  midnight. 

The  contract,  which  will  run  for 
13  weeks,  was  handled  through  Levy 
Advertising,  Newark.  Vidcraft  will 
continue  to  sponsor  "The  Hal  Tunis 
Show"  on  WVNJ. 


^gnd  iSi r  tLdau 
Cj 7 net inai  ^Jo  

November  4 
Joan  Britton  Helen  Dumas 

Al  Wilde  George  Barclay 

Samuel  Stewart  Hayes 

November  5 
Evelyn  Ames     Tom  Fitzsimmons 
Forrest  Lewis      Henry  M.  Neely 

November  6 
W.  L  Hamilton     Martin  L.  Anglin 
Elizabeth  Jones  Ole  Olsen 

Frank  Reading  Selena  Royle 
Gene  Sullivan     Paul  H.  Raymer 

November  7 
Jerry  Belcher     Thomas  A  Hanlon 
Jack  Milster  Richard  Stark 

Peter  de  Lima 

November  8 
Dave  Murphy     James  S.  Seward 
Scott  Wiseman  Bill  Taylor 

Gregory  Williamson 

November  9 
Joan  Lane  Rourke       Bill  Harding 
Betty  Lawson     Paul  Rittenhouse 
Ed  Wynn  Stoney  McLinn 

Nyles  Barry  Courtney 

November  10 
S.  Hogan.  Bayles   Charles  Carroll 
Jane  From  an        Ray  McDermott 


Paul  Raibourn  (left),  president  of  Paramount  Television  Produc- 
tions, Inc.,  and  J.  Leonard  Reinsch,  managing  director  oj  TV  stations 
WSB-TV,  Atlanta,  Ga.,  and  WHIO-TV,  Dayton,  Ohio,  sign  a  network 
affiliation  agreement  under  which  the  Reinsch-managed  stations  will 
be  regularly  supplied  with  transcribed  Hollywood  TV  programs. 


IBS  Cites  Campus  Stations 
As  Valuable  Pro  Training 

(Continued  from  Page  1) 

Jacksonville,  111.,  faculty  member, 
adds:  "In  addition  to  providing  a 
training  ground  for  the  broadcasting 
industry,  IBS  stations  represent  a 
powerful  medium  to  local  and  na- 
tional advertisers  wanting  to  reach 
the  rich  college  market." 

Program-wise,  the  college  stations 
devote  about  73  per  cent  of  their  air 
time  to  music,  as  against  a  52  per 
cent  average  for  all  U.  S.  stations. 
"This  is  probably  due  to  the  fact 
that  students  enjoy  listening  to  the 
radio  while  studying  and  find  musi- 
cal programs  the  only  type  that  lend 
themselves  to  concentration,"  the 
report  notes. 


Combs,  Lang  To  Cover 
Elections  For  WMGM 


George  Hamilton  Combs  and  Will- 
iam Lang  will  carry  the  main  bur- 
den of  election  coverage  for  WMGM, 
New  York,  on  the  night  of  Novem- 
ber 8. 

Between  8  and  8:30  p.m.  WMGM 
will  air  pickups  from  Democratic 
headquarters  in  the  Hotel  Commo- 
dore and  GOP  headquarters  in  the 
Roosevelt,  with  Combs  at  the  re- 
mote end  and  Lang  in  the  studio. 
Later  both  Combs  and  Lang  will  be 
at  the  WMGM  studio  microphones, 
reporting  incoming  returns  and  an- 
alyzing voting  trends. 


KWHK's  Minor  Elected 
By  Kansas  AP  Members 

(Continued  from  Page  1) 

man.  The  conferees  adopted  a  reso- 
lution pledging  themselves  "collec- 
tively and  individually  to  supply 
news  of  our  territories"  to  all  AP 
members.  George  Gow,  news  editor 
of  KANS,  Wichita,  declared:  "We  in 
radio  have  an  equal  responsibility 
with  newspapers  in  reporting  the 
news  of  our  area." 

Other  Kansas  broadcasters  present 
at  the  meeting  were:  Tex  Wither- 
spoon,  KPRS,  Olathe;  Bob  Wells  and 
Max  Bicknell,  KIUL,  Garden  City; 
Dan  Bellus,  Claude  Hughes  and 
Hank  Dais,  KNEX,  McPherson; 
Steve  Madden,  KPRS,  Olathe;  Earl 
McDaniel,  KWBW,  Hutchinson;  Olaf 
Soward,  WIBW,  Topeka  and  KCKN, 
Kansas  City;  George  Alden,  KIMV, 
Hutchinson;  Paul  F.  Kelly,  KAYS, 
Hays,  and  Thad  M.  Sandstrom, 
KSEK,  Pittsburgh. 


'Martha  Dean'  Aids  Polio  Drive 

Marian  Young,  who  is  WOR's  wo- 
men's commentator  "Martha  Deane," 
has  been  named  chairman  of  the  Ap- 
peal Committee  of  the  March  of 
Dimes  drive  in  Greater  New  York. 
Miss  Young  was  invited  to  chair  the 
committee  by  Emil  Schram,  presi- 
dent of  the  New  York  Stock  Ex- 
change and  executive  of  the  March 
of  Dimes  campaign. 

The  "Martha  Deane"  program  is 
heard  over  WOR  Monday-through- 
Friday  from  10: 15  to  11  a.m. 


Hoopers  Show  Little 
Change  In  Web  Shifts 


(Continued  from  Page  1) 

atively  little:  "Amos  'n'  Andy"  from 
11.7  to  14.1;  and  Horace  Heidt  from 
12.1  to  13.8. 

On  the  other  side  of  NBC-to-CBS 
ledger,  "Burns  &  Allen"  held  16th 
position  in  the  Hooper  report  of  Oct. 
30  of  last  year  with  a  14.5  rating. 
But,  the  show,  now  on  CBS,  dropped 
far  below  the  "First  Fifteen"  of  the 
latest  Hooper  report  of  1949. 

Two  programs  which  did  not 
change  networks  during  the  period, 
Walter  Winchell  on  ABC  and  "Duf- 
fy's Tavern,"  on  NBC  dropped  from 
their  former  positions  in  the  Hooper 
listings.  Winchell,  who  last  year  was 
a  consistent  leader  in  the  Hoopers, 
dropped  to  eighth  place  this  year 
with  a  rating  of  15.2.  His  rating  at 
this  time  last  year  was  23.1.  "Duffy's 
Tavern,"  which  NBC  broadcast 
"live"  last  year,  dropped  below  the 
"First  Fifteen"  of  this  year  from  its 
seventh  position,  with  a  rating  of 
17.6,  of  last  year. 

Other  shows  listed  among 
Hooper's  "First  Fifteen"  of  Oct.  31, 
1949,  were  as  follows:  "Radio  Thea- 
ter" in  first  place  with  21.1;  Arthur 
Godfrey's  "Talent  Scouts,"  3rd  place 
with  18.2;  "Fibber  McGee  &  Molly," 
4th  with  17.1;  "My  Friend  Irma," 
5th  with  16.9;  Bob  Hope,  6th  with 
15.4;  "Mystery  Theater,"  7th  with 
15.3;  "Mr.  Keen,"  9th  with  14.7; 
"Suspense,"  10th  with  14.5;  "People 
Are  Funny,"  11th  with  14.4;  and 
"Mr.  Chameleon,"  13th  with  13.9. 

Other  shows  which  made  last 
year's  Hoopers  but  did  not  show  in 
the  "First  Fifteen"  of  this  year  were 
as  follows:  Phil  Harris-Alice  Faye, 
Crime  Photographer,  Bob  Hawk  and 
"Mr.  District  Attorney."  Fred  Allen, 
who  took  ninth  place  last  year,  did 
not  return  to  the  air  this  year. 


Who  will  profit  most  from 
television?  The  set  manu- 
facturers? The  broadcast- 
ing systems?  The  parts 
makers?  Read  our  new 
Television  Study,  packed 
with  facts  and  figures  and 
a  list  of  selected  com- 
panies. Ask  Dept.  RD-21. 

Bache  &  Co. 

Members  New  York  Stock  Exchange  and  other 
Leading   Stock   and   Commodity  Exchanges 

36  Wall  Street,  New  York  5 

Telephont:  Dlgby  4-3600 
Offices  in  Most  Principal  Cities 


Section  of  RADIO  DAILY,  Friday.  November  4,  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


►COLOR  75  YEARS  AWAY—DuMONT 


TELE  TOPICS 


A  STRANGE  THING  occurred  in  our 
**  home  Wednesday  nite.  For  some  rea- 
son still  unknown  to  us — pure  cussedness, 
perhaps — we  turned  off  at  an  early  hour 
the  voracious  electronic  monster  that  has 
consumed  so  much  of  our  time  and  de- 
voted our  attention  to  the  radio,  which 
undoubtedly  had  become  broken-hearted 
with  neglect.  The  results  were  surprisingly 
satisfying.  For  one  thing,  we  were  able 
to  enjoy  complete  relaxation,  a  state  that 
is  all  but  impossible  to  achieve  while 
watching  TV.  Secondly,  we  heard  two 
very  fine  programs.  Our  renewed  acquain- 
tance with  Groucho  Marx  reaffirmed  our 
conviction  that  he  is  the  funniest  man  in 
show  business.  While  the  comedy  of  Bing 
Crosby  and  guest  Bob  Hope  which  fol- 
lowed was  rather  strained,  the  program 
as  a  whole  was  fine  entertainment.  The 
laughter  of  the  studio  audience,  however, 
indicated  that  there  was  considerable  by- 
play between  the  two  stars  that  sound 
only  could  not  bring  to  home  listeners. 
Hope  especially  should  be  an  asset  to  TV 
programming  if  and  when  he  makes  a 
stab  at  it.  But  the  act  that  we  would 
like  to  see  on  video  above  all  others  is 
comprised  of  Messrs.  Adolph,  Leonard  and 
Julius  Marx.  Groucho  is  wonderful  on 
AM;  can  you  imagine  the  results  if  he, 
along  with  his  brothers,  could  also  be 
seen?  On  a  bi-weekly,  or  even  monthly 
schedule  they'd  lift  TV  comedy  to  new 
heights. 


DALTIMORE  WILL  AGAIN  be  repre- 
"  sented  by  a  network  program  begin- 
ning Nov.  18  when  "Reward,"  a  WBAL- 
TV  detective  series,  bows  on  NBC  in  the 
Friday,  9:30  p.m.  spot,  alternating  with 
bi-weekly  "The  Big  Story."  Packaged  by 
Leon  S.  Golnick,  program  recently  com- 
pleted a  26-week  commercial  run  on  the 
Baltimore  outlet.  .  .  .  Robert  Mann  will 
produce  and  Alex  Leftwich  will  direct  the 
Herb  Shriner  show  which  goes  on  CBS  for 
Philip  Morris  in  place  of  "Ruthie"  Monday. 
Shriner  will  script  with  Norman  Barash 
and  Carroll  Moore.  .  .  .  Dick  Pack  and  Jo 
Ranson  are  working  on  a  new  text  book, 
"Opportunities  In  Television,"  to  be  pub- 
lished early  next  year  by  Vocational  Guid- 
ance Manuals.  An  earlier  tome,  "Oppor- 
tunities In  Radio,"  is  in  use  in  schools 
throughout  the  country. 


iiELVILLE  BURKE,  legit  and  movie 
director,  has  taken  over  direction 
of  "Colgate  Theater."  His  first  play  for 
the  show,  this  Sunday,  will  be  "Remem- 
ber The  Day,"  which  he  directed  on  Broad- 
way 14  years  ago.  Play  ran  for  122  per- 
formances with  a  cast  which  included 
Keenan  Wynn,  Frank  Thomas,  Sr.,  and  Jr., 
Joe  Brown,  Jr.,  John  Drew  Devereaux  and 
Russell  Hardie. 


See  Cost  And  'Doubt' 
Hurting  TV-Set  Sales 


Washington  Bureau  of  RADIO  DAILY 
Washington  —  The  two  important 
reasons  for  resistance  to  sales  adver- 
tising of  TV  receivers  in  the  Wash- 
ington area  are  cost  and  "belief  that 
the  new  medium  is  still  in  a  devel- 
opmental stage,"  the  American  Re- 
search Bureau  reported  this  week. 
On  the  basis  of  one  thousand  per- 
sonal interviews  in  the  area,  the 
bureau  reported  that  "many  pros- 
pective buyers  hesitated  to  shell  out 
the  considerable  amount  of  money 
required  for  a  set  because  they  feel 
a  lot  of  refinement  is  still  necessary 
to  give  them  better  reception,  elimi- 
nate flicker  and  interference  and  re- 
duce eye  strain." 

In  addition,  a  sizeable  part  of 
those  awaiting  improvement  men- 
tioned color  as  something  they  are 
waiting  for.  In  regard  to  the  color 
issue  and  others,  there  is  a  wide- 
spread fear  that  sets  bought  today 
may  be  outmoded  soon. 


Navy  Signs  For  13  Weeks 
To  Get  Recruits  Via  TV 


Washington  Bureau  of  RADIO  DAILY 
Washington — Contract  for  a  new 
recruiting  series  to  run  13  weeks 
on  TV  stations  throughout  the  coun- 
try was  let  by  the  Navy  yesterday 
to  Graphic  Reports,  Washington 
video  production  outfit  headed  by 
Michael  Fooner.  Eliminating  the 
need  for  film,  Fooner  will  design 
special  art  for  each  show  with 
"built-in  animation,"  accompanied 
by  a  script  for  local  narration  by 
Navy  or  station  production  people. 


On  File 

Calgary  —  Eight  private  con- 
cerns In  Canada  have  applied 
for  TV  licenses,  A.  D.  Dunton, 
chairman  of  the  CBC  board  of 
governors,  revealed  yesterday. 
Four  were  from  Toronto,  two  from 
Montreal,  and  one  each  from  New 
Westminster,  B.  C,  and  Hamilton, 
Earlier  this  week,  Dunton  had 
scored  private  to  broadcasters  for 
"a  marked  lack  of  interest.  .  .  . 
in  establishing  television  transmit- 
ting stations  in  Canada." 


IT&T  Chief  Outlines 
Int'l  TV  Development 


(Continued  from  Page  1) 

briefly  on  the  status  of  television  in 
various  European  countries,  and  dis- 
closed that  a  new  video  project  now 
in  the  engineering  stage  in  France 
embodies  a  system  of  819  lines,  as 
against  441  lines  in  the  present 
French  system. 

He  disclosed  also  that  the  Big 
Three  of  international  communica- 
tions carriers — RCA,  Western  Union, 
and  American  Cable  and  Radio,  are 
attempting  to  work  out  among  them- 
selves a  method  of  "commonsense 
consolidation  of  facilities"  to  im- 
prove existing  service. 

A  special  feature  of  yesterday's 
REC  meeting,  before  Harrison's  talk, 
was  the  presentation  of  Red  Cross 
Certificates  of  Merit  to  Red  Barber, 
CBS  sports  director,  and  Mel  Allen, 
Yankees  sportcaster.  The  awards 
were  in  recognition  of  their  support 
on  the  air  of  the  Red  Cross'  blood 
bank  campaign. 


CBS  Denies  Morris  Charges 

Of  Political  Favoritism 


Cancellation  by  CBS  of  a  sched- 
uled telecast  featuring  the  major 
candidates  in  the  upcoming  New 
York  election  was  termed  by  New- 
bold  Morris,  Republican  -  Liberal- 
Fusion  candidate  for  Mayor,  yester- 
day as  "an  accession  by  CBS  to  the 
will  of  one  candidate  to  the  unfair 
advantage  of  the  others  and  the 
public  as  well." 

Contained  in  a  wire  to  CBS  prexy 
Frank  Stanton,  the  charge  was  im- 
mediately denied  by  Joseph  H. 
Ream,  web's  executive  v-p,  who 
acted  in  Stanton's  absence  from  the 
city. 

In  his  return  wire,  Ream  said, 


"There  is  nothing  invidious  to  you 
and  your  candidacy  in  cancellation 
of  this  program  and  all  candidates 
are  equally  deprived  of  proffered 
opportunity  so  none  is  being  dis- 
criminated against." 

A  spokesman  for  Morris  said  that 
the  candidate  was  first  invited  to 
appear  on  the  show,  scheduled  for 
this  Sunday  night,  on  Oct.  19,  and 
accepted  immediately.  This  week, 
the  spokesman  said,  after  Mayor 
William  O'Dwyer,  who  is  seeking 
re-election  on  the  Democratic  ticket, 
had  declined  to  appear  on  the  show, 
Morris  was  notified  the  program  had 
been  cancelled. 


Doubts  Mfrs.  Feel 
Polychrome  Is 
Ready  Now 

Washington — Dr.  Allan  B.  DuMont 
told  the  FCC  that  stories  about  color 
TV  being  just  around  the  corner  are 
"just  fooling  the  public."  As  a  com- 
mercial service  comparable  to  black 
and  white,  he  said,  color  video  is 
probably  15  years  away. 

Pointing  out  that  the  hearing  was 
called  by  the  FCC  and  not  by  the 
industry,  Dr.  DuMont  said  he  doubts 
that  any  manufacturers  "think  that 
color  television  has  been  sufficiently 
developed,  nor  have  they  asked  for 
a  hearing,  nor  do  I  believe  that  any 
of  the  television  broadcasters  be- 
lieve that  color  television  is  ready, 
nor  have  they  requested  a  hearing. 

"For  the  first  time,  the  Commis- 
sion is  asking  the  industry  to  do 
something  it  is  not  ready  to  do.  The 
manufacturers  and  broadcasters  who 
have  developed  television  to  its 
present  state  of  public  acceptance, 
are  being  accused  of  holding  back 
color  television  for  their  own  selfish 
interest. 

"I  do  not  believe  this  is  so.  If  we 
can  agree  that  allocation  may  take 
place  on  six-megacycle  channels 
without  obstacle  to  the  later  use  of 
color  equipment  as  an  improvement 
of  an  established  television  system, 
then  there  is  no  reason  why  color 
cannot  come  when  it  is  really  ready 
and  when  standards  of  quality  and 
performance  can  be  adopted." 

Questioned  Closely 

Questioning  of  Dr.  DuMont  by 
Commissioners  Hennock  and  Jones 
got  quite  hot  at  two  or  three  points, 
although  the  session  ended  quietly 
enough.  DuMont  stressed  that  he  did 
not  mean  color  need  wait  15  years  to 
come  out  of  the  laboratory,  but 
rather  that  it  would  take  that  long 
before  it  was  ready  for  the  public. 
He  finally  shaved  his  estimate  to  10 
years.  He  indignantly  rejected  the 
idea  that  manufacturers  were  "hold- 
ing back  on  color  for  their  own  sel- 
fish ends."  Jones  suggested  that  Du- 
Mont warn  purchasers  of  its  home 
receivers  that  there  is  a  possibility 
the  sets  will  become  obsolete,  or  un- 
dertake to  bring  all  its  outstanding 
sets  in  to  its  factory  to  convert  them 
for  color  reception.  It  is  not  neces- 
sary to  do  anything  of  the  sort.  Dr. 
DuMont  said,  "because  color  isn't 
that  close.  We  are  not  representing 
our  sets  as  anything  but  black  and 
white  receivers,  which  is  a  fixed 
service  that  will  continue." 

He  scored  both  the  CBS  and  RCA 
systems  as  completely  inadequate, 
stressing  the  small  picture  in  the 
CBS  system  and  the  non-uniformity 
of  color  in  the  various  receivers 
used  in  the  RCA  demonstration. 


8 


RADIO  DAILY 


Friday,  November  4,  1949 


PLUG  T  U  n  E  S 


On  Records  and  Transcriptions 

TELL  ME  WHY 

RYTVOC,  Inc. 

1  585  Broadway       New  York  19,  N  Y. 


"HUSH  LITTLE  DARLIN'" 

Recorded  By 
Perry  Como  Eddy  Howard 

Dick  Haymes  Curt  Massey 

Kay  Kyser  Jerry  Falligant 

MICHAEL   MUSIC    CO.,  Inc. 

1619  Broadway  Jerry  Johnson 

New  York  City  Gen.  Mgr. 


You'll  LUV  this  novelty! 

IT  MUST  BE  L  U  V 

MANOR  MUSIC  COMPANY 

1619  Broadway  New  York  City 


tt 


It 


Nothing  Can  Stop  This! 

FOREVER  WITH  YOU 

by  the  writer  of  "My  Happiness" 

FORSTER    MUSIC    PUB.,  INC. 

1619  Broadway,  New  York  19,  N.  Y. 
216  S.  Wabash  Avenue,  Chicago  4,  III. 


A   HIT   Is  Born! 

"BLUE  FOR  A  BOY- 
PINK  FOR  A  GIRL" 

Vaughn  Monroe  on  RCA-Vietor 

Al  Gallico  Music  Co.  Inc. 

501  Madison  Ave.,  New  York,  N.  Y. 


Ride  with  Gene  Autry  &  Eddy  Howard! 

Rudolph  the  Red-Nosed 
Reindeer 

St.  NicholosMusicCo.    1619B'way,  NYC. 


THAT  LUCKY 
OLD  SUN 


recorded  and  featured  by 

BOB  HOUSTON  M-G-M 

FRANK  I F  LAINE  Mercury 

DEAN  MARTIN  Capilol 

VAUGHN  MONROE  Victor 

FRANK  SINATRA  Columbia 

SARAH  VAUGHAN  Columbia 


BUHSfflfl 


WORDS  and  MUSIC 


By  PINKY  HERMAN 


•  •  •  AL  Miller,  just  named  to  head  the  standard  dep'ts.  oi 
Leeds  Music  and  its  affiliated  firms,  is  the  son  of  Bernard  Miller,  of  the 
law  firm  of  Miller  &  Miller.  .  .  .  Bernard  spent  his  entire  life  in  show 
business  and  is  currently  recognized  as  one  of  the  best-informed  and 
ablest  attorneys  in  the  music  industry.  .  .  .  thus  Al,  who  at  22,  was  a 
lieutenant  in  the  U.  S.  Army,  and  who  learned  the  music  business  from 
his  dad  and  Lou  Levy,  is  one  who  has  an  appointment  with  destiny 
and  some  day  will  be  a  top  music  executive.  .  .  .  Incidentally,  Al  will 
wed  his  childhood  sweetheart  Dec.  4. 

ft      ft      ft  ft 

•  •  •  Doc  Berger,  just  back  from  a  national  tour  contacting 
disk  jockeys  and  ork  pilots,  will  go  to  work  on  the  Duchess  ditty, 
"Have  I  Told  You  Lately  That  I  Love  You"  penned  by  Scotty 
Wiseman.  .  .  .  the  number,  originally  published  in  1945,  was  given 
a  shot  in  the  arm  by  the  fine  Columbia  platter,  made  by  Gene 
Autry.  ...  •  Lon  (Nick  Carter)  Clark  who  writes,  narrates 
and  also  is  the  'voice'  of  about  25  different  characters  in  the 
Mildred  Fenton  Children  series,  "The  Comic  Weekly  Man,"  is  a 
natural  for  kidisks.  ...  •  Les  freres  Kenny,  Nick  and  Charlie 
have  another  "Little  Man  You've  Had  A  Busy  Day,"  in  their 
latest  brainchild,  "Scattered  Toys,"  published  by  Goldmine  Music. 
...  •  Rex  Burrows,  one  of  England's  finest  composers,  flies 
home  tonite.  .  .  .  while  here  he  placed  "Hills  of  County  Clare" 
with  Chappell  &  Co.  ...  •  Bill  Darnell  and  Rosemary  Clooney 
open  at  Dailey's  Meadowbrook,  Nov.  11.  .  .  .  •  WXYZ  Deejay 
Bill  Silbert  is  conducting  a  contest  to  find  an  appropriate  set  of 
Lyrics  about  Detroit.  .  .  .  winning  poem  will  be  set  to  music  by 
Ted  Mossman,  writer  of  "Full  Moon  and  Empty  Arms."  .  .  . 

•  Sunset  Music  has  a  new  rhythm  ballad,  "I'm  Somebody's 
Sweetheart  Now,"  cleffed  by  Jack  Ward,  Joe  Schuster  and  Johnny 
Tucker  which  sounds  like  it  can  go  places.  .  .  .  #  Tin  Pan 
Alleyites  getting  a  bang  out  of  Lyle  Stuart's  tome,  "God  Wears 
A  Bow  Tie,"  a  novel  about  the  music  industry.  ...  •  Margo 
replaces  Luise  Rainer  in  Monday's  NBTelecast  of  "His  Name  Is 
Jason."  ...  •  Dana  Music  has  a  fine  novelty  in  "Pigtail  Polka," 
written  by  Mickey  Stoner,  Lou  Shelley  and  Ben  Jaffe.  .  .  . 

•  Beryl  Richards,  songstress  heard  on  "Eddie  Albert"  series, 
starts  her  twice  weekly  show,  Tuesdays  and  Thursdays  via  NBC. 

ft      ft      ft  ft 

•  •  •  The  old  bromide,  'nothing  succeeds  like  success  is  truer  in 
show  business  than  in  any  other  field  of  endeavor  we  know.  ...  let  a 
singer,  actor,  or  comedian,  who'd  been  around  for  years  seeking  a  break, 
turn  in  a  fine  performance  and  overnight  bill  collectors,  congregated 
around  the  struggling  artist's  door,  find  themselves  in  danger  of  being 
trampled  upon  by  producers,  agents  and  managers,  all  of  whom  had 
advised  (via  a  secretary  or  receptionist)  "and  don't  call  us — we'll  call 
you."  .  .  .  we  just  received  a  package  of  music  from  Southern  Music 
including  a  number  "Georgia  On  My  Mind,"  written  years  ago  by 
Stuard  Gorell  and  Hoagy  Carmichael.  .  .  .  number  was  published  in  1930 
but  didn't  get  the  plug  it's  getting  now  because  since  then,  Hoagy 
wrote  "Stardust"  and  many  other  fine  compositions  so  the  publisher 
(20  years  later)  suddenly  discovers  that  the  song  rates  exploitation. 

ft'       ft        ft  ft 

•  •  •  ON  AND  OFF  THE  RECORD:— The  newest  duet  is 
Tony  Martin  and  Fran  Warren  whose  initial  Victor  'teamwork' 
is  a  platter  of  "Speak  A  Word  of  Love"  reversed  with  Berlin's 
standard  "Remember."  .  .  .  latter  side  will  get  most  of  the  at- 
tention. ...  •  Deejays  will  have  a  cinch  of  it  for  the  next  few 
weeks  because  they  can  select  any  one  of  the  "Mule  Train"  plat- 
ters and  relax  in  the  knowledge  that  their  listeners  will  be 
pleased.  .  .  .  Victor  has  Vaughn  Monroe  in  the  'driver's  seat'  of 
the  tune  he  sings  in  his  forthcoming  Republic  Picture  "Singin' 
Guns."  .  .  .  Mercury  has  a  fine  rendition  by  Frankie  Daine  while 
Decca  has  rushed  thru  a  great  platter  by  BLng  Crosby. 


PLUG  T  U  n  E  5 


Wedding  Bells  Will 
Soon  Be  Ringin' 

LAUREL  MUSIC  CO. 
1619  Broadway  New  York  City 


SOME  DAY 

(You'll  Want  Me  To  Want  You) 

DUCHESS  MUSIC  CORPORATION 


Making  Our  Debut  With  A  Hit! 

"A  NEW  SHADE  OF  BLUES" 

MAYPOLE  MUSIC  CO. 

22  F.  67th  St.        New  York  City 
Phone:  REgent  7-4477 


I  WISH  I  KNEW 

Should  step  right  out  in  front — 
Just  recorded  for  RCA-VICTOR 
by  DOLPH  HEWITT 

ADAMS,  VEE  &  ABBOTT,  Inc. 

216  S.  Wabash  Ave.        Chicago  4,  III. 


My  Heart  Goes  With  You 

by  Thomas  G.  Mt«han 
—  ♦         ♦  — 

JAMES  MUSIC,  Inc. 

1650  Broadway        Room  709        N.  Y.  C. 


Brand  New  Novelty! 

"If  I  Had  A 
Million  Dollars" 

(I  Would  Give  It  All  to  You) 

TONY  PASTOR'S 

Sensational  COLUMBIA  Record 
#38577 

RYTVOC,  Inc. 

1585  Broadway     New  York  19,  N.  Y. 


The  National  Daily  Newspaper  of  Commercial   Radio   and  Television 


VOL.  49.  NO.  25 


NEW  YORK,  MONDAY.  NOVEMBER  7,  1949 


TEN  CENTS 


"SERIES,"  7  YEARS,  TO  MBS-GILLETTE 


Say 'Language' Radio 
Slows  Americanizing 


Washington  Bureau  of  RADIO  DAILY 

Washington — An  FCC  examiner 
challenged  foreign  language  broad- 
casting Friday  as  a  force  to  slow  the 
Americanization  of  foreign  -  born 
groups.  Primarily  because  all  22  of 
its  directors  are  Boston  natives  and 
residents  of  the  Boston  area,  the 
FCC  examiner,  Hugh  B.  Hutchinson, 
recommended  in  an  initial  decision 
that  the  Pilgrim  Broadcasting  Com- 
pany be  granted  a  new  AM  station 
in  Boston  to  operate  with  five  kilo- 
watts, daytime  only,  on  the  950 
(Continued  on  Page  6) 


Webs'  Proposal  To  RWG 
Given  Com.  Mandelbaum 


Following  a  week  of  discussions, 
ABC,  CBS  and  NBC  on  Friday  wrote 
Commissioner  J.  R.  Mandelbaum  of 
the?  Federal  Mediation  Service  a 
package  proposal  for  the  settlement 
of  their  dispute  with  the  Radio  Wri- 
ters Guild  over  the  New  York  staff 
news  and  continuity  writers. 

At  the  Commissioner's  request, 
both  sides  have  agreed  to  continue 
discussions  through  this  week  and 
meet  at  the  call  of  Commissioner 
Mandelbaum. 


WCBS  Lands  Sponsors 
For  AM-TV  Election  Cover 


Local  coverage  of  the  New  York 
City  arid  State  and  the  New  Jersey 
election  returns,  tomorrow,  will  be 
sponsored  on  WCBS  radio  by  the 
F.  M.  Schaefer  Brewing  Co..  and  on 
WCBS-TV  by  the  United  Fruit  Co., 
it  has  been  announced  by  Edmund 
Chester,  director  of  CBS  News. 

National  election  returns  were 
Continued  on  Page  61 


Makes  The  Grade 

Bob  Hope,  California  distribu- 
tor for  DuMont  television  distribu- 
tors, who  does  some  radio  work 
on  the  side,  has  accepted  the  hon- 
orary presidency  of  the  National 
Television  Dealers  Assn.,  Inc.  Ed- 
win A.  Dempsey,  the  group's 
executive  director,  said  Hope  was 
named  "because  he  is  the  most 
popular  and  widely-known  tele- 
vision merchant  in  the  country." 


No  Paper  Tomorrow 

Tomorrow  is  Election  Day,  rec- 
ognized throughout  the  Union  as 
a  legal  holiday.  In  observance, 
RADIO  DAILY  will  not  be  pub- 
lished. 


Earle  McGill  Is  Dead; 
Was  RTDG  President 


A  requiem  mass  will  be  held  at  St. 
Ignacious  Church  in  New  York  this 
morning  at  10  a.m.  for  Earle  Lewis 
McGill.  local  and  international 
president  of  the  Radio  and  Televi- 
sion Directors  Guild,  who  died 
Thursday  night  in  New  York  at  the 
age  of  52. 

McGill,  regarded  as  the  dean  of 
radio  directors,  entered  the  broad- 
casting field  from  the  legitimate 
theater  and  motion  pictures.  As  a 
producer  and  director  for  CBS,  he 
was  credited  with  having  developed 
many  of  the  techniques  now  regard- 
ed as  basic  in  the  field.  Among  the 
many  shows  he  directed  for  CBS 
(Continued  on  Page  6) 

'Kate  Smith  Calls'  Cuts 
Air  Time  In  New  Format 


Contract  With  Commissioner  Chandler 
Includes  All-Star  Baseball  Games; 
TV  Options  For  1950  Granted 


WITH  Owners  Acquire 
Balti.  Home  News 


Baltimore— Purchase  of  the  Bal- 
timore Home  News,  a  weekly  news- 
paper, has  been  announced  by 
Thomas  Tinsley,  president  of  the 
Maryland  Broadcasting  Co.,  which 
operates  WITH,  Baltimore,  and 
WLEE,  Richmond,  Va. 

Present  operations  and  personnel 
of  the  Home  News  will  continue 
unchanged,  Tinsley  said.  The  paper's 
business,  advertising,  and  editorial 

(Continued  on  Page  8) 

RCA  Victor  to  Sponsor 
'Screen  Directors'  Show 


"Kate  Smith  Calls,"  ABC's  Mon- 
day night  show,  will  take  on  a  new 
format  and  reduce  its  present  broad- 
cast time  of  1%  hours  to  one  hour, 
beginning  tonight. 

The  show,  which  will  henceforth 
be  aired  9  to  10  p.m.,  EST,  will  in- 
clude radio,  stage  and  screen  stars 
as  guests.  Miss  Smith  and  her  radio 
partner,  Ted  Collins,  will  launch  the 
new  format  by  interviewing  Charles 
Buddy  Rogers,  another  ABC  star. 


The  RCA  Victor  Division  will 
sponsor  "Screen  Directors'  Play- 
house" on  NBC's  full  network  start- 
ing Jan.  6,  1950,  from  10:00  to  10:30 
p.m.,  EST,  Thomas  McCray,  NBC 
national  program  manager,  has  an- 

(Continued  on  Page  2) 


'Opry'  Cast  To  Entertain 
U.  S.  Troops  In  Europe 

The  cast  of  NBC's  hillbilly  pro- 
gram, "Grand  Ole  Opry,"  selected 
by  Air  Force  personnel  overseas  as 
"the  show  we  would  like  most  to 
see,"  will  leave  on  Nov.  13  for  a  20- 

1  Continued  on  Page  2) 


Commission  Sales  Preferred 
By  Local-Station  Managers 


Asbury  Park,  N.  J— Sixty-four 
per  cent  of  the  small-market  stations 
covered  in  a  recent  survey  pay  their 
time  salesmen  commissions  from  15 
to  20  per  cent  and  this  practice  is 
regarded  as  the  most  effective  way 
of  getting  sales  results  by  most  of 
the  stations,  it  was  revealed  in  a 
survey  which  was  released  to  small 
market  stations  at  the  2nd  District, 
NAB,  meeting  at  the  Berkeley- 
Carteret  Hotel  Friday.  The  survey 


formed  the  basis  of  a  discussion  by 
small  market  broadcasters  regarding 
their  sales  forces  and  sales  approach 
and  led  to  an  almost  unanimous 
opinion  that  commission  salesmen 
produce  the  best  results. 

Howard  V.  Cassell,  general  man- 
ager of  WEOK,  Poughkeepsie,  N.  Y., 
reported  having  five  commission 
salesmen  on  his  staff  and  added  that 
in  each  instance  they  were  out-of- 
(Continucd  on  Page  8) 


A  seven-year  contract,  involving 
more  than  $1,000,000,  for  the  radio 
broadcasting  of  the  World  Series 
and  All  Star  Baseball  games 
(through  1956),  has  been  signed  be- 
tween Mutual  Broadcasting  System, 
Baseball  Commissioner  Albert  B. 
Chandler  and  Gillette  Safety  Razor 
Company. 

Under  the  seven-year  deal,  Mutual 
will  serve  during  the  Series  more 
than  520  MBS  stations,  plus  an  aux- 
iliary list  of  some  200  stations  in  the 
(Continued  on  Page  4) 

WNEW  Denies  Charge 
Of  Unfair  Firings 

The  American  Communications 
Assn.,  (CIO)  released  hundreds  of 
helium-filled  balloons  in  mid-Man- 
hattan on  Friday  carrying  pamphlets 
aimed,  in  the  union's  words,  "at 
calling  public  attention  to  the  recent 
unfair  firing  of  two  broadcast  en- 
gineers by  Station  WNEW."  A 
WNEW  spokesman,  meanwhile,  de- 
clared that  the  station  is  an  inno- 
cent bystander  in  a  jurisdictional 
(Continued  on  Pa?e  4) 


KYW  Ad  For  Girl  D.  J. 

Brings  1300  Replies 

Philadelphia  —  For  overwhelming 
evidence  that  radio  has  lost  none  of 
its  magic  appeal,  check  with  any 
staffer  at  KYW — but  wait  until  he's 
had  a  few  days'  rest.  A  total  of  1,300 
girls  responded  to  the  station's 
(Continued  on  Page  2) 


Cancer  Benefit 

Details  oi  a  $200,000  contest 
were  announced  on  Walter  Win- 
chell's  broadcast  for  Kaiser  Frazer 
on  ABC  last  night.  A  total  of 
1023  cash  prizes  ranging  from 
$10,000  downward  will  be  award- 
ed for  the  best  names  submitted 
for  the  firm's  new  low-priced  car. 
Kaiser-Frazer  will  match  each 
prize  with  an  equal  amount  for 
the  Damon  Runyon  Cancer  Fund. 


RADIO  DAILY 


Monday,  November  7.  1949 


Vol.  49,  No.  25     Monday,  Nov.  7,  1949     10  Cts. 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN   KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Brozjdway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W 
Alicoate,  President. and  Publisher ;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch.  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicoate, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily, 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Cable  address :  Radaily,  New  York. 

WEST  COAST  OFFICES 
Allen  Kushnar,  Manager 
6423  Hollywood  Blvd.        Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Dahlonega  Rd. 
Ptione:  Wlteonsln  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
360  No.  Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Glrard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5. 
1937,  at  the  postomce  at  New  York,  N.  Y., 
"nder  the  act  of  March  3,  1879. 


FINANCIAL 


-  (November  4)  — 

NEW  YORK  STOCK  EXCHANGE 


High    Low  Close 

ABC    8     73^  8 

Admiral  Corp  28 V4    27%  28>/8 

Am.  Tel.  8,  Tel....  145V4  145%  145% 

CBS  A    24%    24  24% 

CBS  B    24'/4    23%  24% 

Philco    30%    2934  29% 

Philco  pfd   79i/2    79%  7914 

RCA  Common    12%    12%  12% 

RCA  1st  pfd   73       73  73 

Stewart-Warner  12%  123/g  12% 
Westinghouse  .  28%  28  28% 
Westinghouse  pfd..  100%  100%  100% 
Zenith  Radio  .  .  28%  28%  28% 
NEW  YORK  CURB  EXCHANGE 
Hazeltine  Corp.  14%  14%  14% 
Nat.  Union  Radio  2%  2%  2% 
OVER  THE  COUNTER 

Bid 

DuMont  Lab   14 

Stromberg-Carlson    13% 


Net 
Chg. 

+  % 
+  % 
+  % 
+  % 
+  % 
+  >/4 

—  1V4 

—  % 

— '  '  % 

—  % 

—  Vs 


Asked 
15 
15 


Decca  Earnings  Down 

Consolidated  net  earnings  of  Dec- 
ca Records.  Inc.  for  the  nine  months 
ended  September  30,  1949,  amounted 
to  $427,601  after  provision  of  $262,078 
for  income  taxes.  This  equals  55 
cents  per  share  on  776,650  shares  of 
capital  stock  outstanding  at  Septem- 
ber 30.  1949,  and  compares  with  net 
earnings  of  $550,877  or  71  cents  per 
share  in  the  corresponding  period  of 
1948. 


*  COmiNG  AND  GOING  * 


FRANK  STANTON,  president  of  the  Columbia 
network;  HERBERT  AKERBERG,  vice-president 
and  manager  of  station  relations;  HUBBELL 
ROBINSON,  JR.,  vice-president  and  director  of 
programs,  and  JOHN  KAROL,  sales  manager 
of  the  web,  spent  Friday  and  Saturday  in 
Houston,  Tex.,  attending  a  meeting  of  the 
6th  District,  Columbia  Affiliates  Advisory 
Board. 

DON  DUNPHY,  American  network  sports- 
caster,  on  Nov.  14  will  go  up  to  Buffalo,  where 
he  will  be  toastmaster  at  the  Sports  Night 
dinner  of  the  Buffalo  Athletic  Club. 

R.  C.  ALEXANDER,  radio  and  television 
director  of  the  Ward-Wheelock  advertising 
agency,  this  week  is  in  Milwaukee  with  NBC's 
"Double  or  Nothing"  show,  which  is  being 
broadcast  from  that  point. 

JACK  MANGAN,  master  of  ceremonies  for 
"Ship's  Reporter"  on  WJZ-TV,  is  back  in 
town  following  a  trip  to  three  eastern  seaboard 
cities,  where  tie  appeared  at  Navy  hospitals. 


DR.  JOHN  E.  BARKLEY,  supervisor  of  phy- 
sical chemistry  research  at  the  Armour  In- 
dustry Research  Foundation  of  the  Illinois  In- 
stitute of  Technology,  has  left  for  London, 
England,  where  he  will  confer  with  British 
scientists  on  the  latest  developments  in  the 
field  of  infra-red  photocell  research. 

IRA  MARION,  American  network  script- 
writer, and  his  wife,  EDITH,  left  last  Friday 
on  a  three-week  vacation.  They'll  make  their 
first  stop  in  Washington,  D.  C,  where  they'll 
spend  three  or  four  days. 

RICHARD  S.  TESTUT,  vice-president  and 
general  manager  of  Associated  Progrom  Serv- 
ice, is  vacationing.  He'll  be  back  at  his 
desk  Nov.  14. 

CARL  MARK,  executive  vice-president  and 
general  manager  of  WTTM,  affiliate  of  NBC 
in  Trenton,  N.  ).,  and  FRED  BERNSTEIN,  sales 
manager  of  the  station,  returning  from  Asbury 
Park,  where  they  ottended  the  meeting  of 
District  2  of  the  NAB. 


KYW  Ad  For  Girl  D.  J. 

Brings  1300  Replies 

'Continued  from  Page  1) 

broadcast  advertisement  for  a  lady 
disc  jockey,  and  more  than  900 
turned  up  at  KYW  for  auditions. 

This  group  was  narrowed  down  to 
12  finalists,  from  among  whom  the 
ultimate  winner  was  chosen.  She  is 
Marjorie  Wieting,  26-year-old  Col- 
lingswood.  N.  J.  housewife,  and 
mother  of  two.  A  newcomer  to  ra- 
dio, Mrs.  Wieting  will  start  a  Mon- 
day-Saturday, 12  midnight- 1  a.m. 
disc  jockey  stint  on  Nov.  14. 


RCA  Victor  to  Sponsor 
'Screen  Directors'  Show 


(Continued  from  Page  1) 

nounced.  J.  Walter  Thompson  is  the 
agency. 

The  program,  which  features  Hol- 
lywood stars  in  adaptations  of  Alms, 
has  been  presented  on  Mondays 
heretofore.  Effective  Nov.  11,  the 
program  will  be  broadcast  on  Fri- 
days at  10:00  p.m.,  EST,  continuing 
on  a  sustaining  basis  until  Jan.  6. 

This  is  the  third  NBC  house  pack- 
age to  be  sold  in  a  month.  The  others 
are  "Dragnet"  and  "Baby  Snooks." 


'Opry'  Cast  To  Entertain 
U.  S.  Troops  In  Europe 

I  Continued  from  Page  1) 

day  entertainment  tour  of  U.  S.  air 
bases  in  Europe. 

The  "Opry"  programs  for  Nov.  19 
and  Nov.  26  will  be  broadcast  from 
Europe  via  shortwave.  Twenty-five 
members  of  the  cast,  headed  by  mc 
Red  Foley  and  comedians  Rod  Bras- 
field  and  Minnie  Pearl,  will  make 
the  trip  by  plane  as  guests  of  the 
Air  Force. 


Minute  Maid  Renews 

Minute  Maid  Corp.  (orange  juice) 
has  renewed  its  sponsorship  of  "This 
Is  Bing  Crosby,"  quarter-hour  tran- 
scribed heard  Monday-Friday.  10- 
10: 15  a.m.  on  WCBS,  New  York,  for 
an  additional  52  weeks,  effective 
Nov.  18.  Doherty,  Clifford  &  Shen- 
field  handles  the  account. 


Stork  News 

Andrew  Wiswell,  vice-president 
of  Muzak  in  charge  of  recording 
and  recording  director  of  Associated 
Program  Service,  is  the  father  of  a 
son  born  to  Mrs.  Wiswell  Nov.  3. 
Baby  will  be  named  Andrew  M. 


WVN  J 

'NEW  JERSEY'S  MOST  POWERFUL  RADIO  STATION" 

Announces  the  Appointment 
Of 

Walter  Kaner  Associates 

NEW  YORK 
TO  DIRECT 
PUBLICITY  AND  PROMOTION 

IVON  B.  NEWMAN 

VICE-PRESIDENT 


Teddy  Bear 
growing  up 

This  baby  bear  weighed  only  11 
ounces  at  birth  and  was  bottle- 
fed.  Now  he's  eating  ice  cream 
out  of  a  container.  And  soon  he'll 
be  so  grown-up  that  he'll  be 
yelling  for  big  chunks  of  meat. 

We've  watched  a  lot  of  adver- 
tising campaigns  grow  up  on 
W-I-T-H.  You  can  do  such  big 
things  on  W-I-T-H  with  a  little 
bit  of  money! 

You  see,  W-I-T-H  delivers 
more  home  listeners-per-dollar 
than  any  other  station  in  town. 
And  in  addition,  a  recent  survey 
made  under  the  supervision  of 
the  Johns  Hopkins  University 
showed  that  of  all  radios  playing 
in  drug  stores,  34.6%  were  tuned 
to  W-I-T-H! 

So  if  you  want  low-cost  re- 
sults in  Baltimore,  just  call  in 
your  Headley-Reed  man  and  get 
the  whole  W-I-T-H  story.  And 
do  it  today! 


Baltimore  3,  Maryland 

TOM  TINSLBY,  President 
Reprejf nr«d  by  H«odl«y-R««d 


W  E  A  V 

PLATTSBURG,  N.  Y. 
AMERICAN  BROADCASTING  CO. 

consistently  SELLING  the  north 

COUNTRY'S  RICHEST  MARKET 
JOSEPH  HERSHEY  McGILLVRA,  Nat.  Rep. 


BOUT  THE 


THAT  RADIO 
COUNTED  THE  ENTIRE  HOUSE 


^R.adio  ratings  until  now  have  measured 
only  the  use  of  radio  sets  in  the  home.  Every- 
one knows  that  there  is  considerable  listening 
to  the  radio  out  of  the  home — in  automobiles, 
at  work,  in  bars  and  restaurants,  and  many 
Other  places. 

For  the  first  time  all  out-of-home  listen- 
ing in  a  community  has  been  measured— 
PULSE  has  done  it  for  New  York! 

For  the  first  time  PULSE  has  done  it,  using 
a  common  base  so  that  out-of-home  listening 
can  be  combined  with  at-home  listening  to 
obtain  the  TOTAL  MEASURE  OF  THE 
RADIO  AUDIENCE! 

The  size  of  the  out-of-home  audience 
ranges  hourly  from  3  percent  to  58  percent 
of  the  at-home  audience.  Advertisers  are 
going  to  find  exciting,  additional  value  in 
certain  times,  programs  and  stations. 


On  an  over-all  average,  out-of-home  listen- 
ing adds  19  percent  to  the  at-home  audience 
each  quarter-hour  on  weekdays,  and  24  per- 
cent on  Sundays.  In  effect,  the  radio  stations 
in  New  York  have  been  giving  their  adver- 
tisers a  huge  bonus. 

Radio  has  always  been  fabulously  low  in 
cost  in  number  of  people  reached  at-home. 
The  PULSE  study  of  out-of-home  listening 
reveals  that  radio's  actual  audience  is 
considerably  larger  and,  therefore,  its  cost  is 
considerably  lower.  It  is  high  time  for  radio 
to  claim  full  credit  for  its  total  audience— 
out-of-home  as  well  as  at-home. 

Write  for  your  copy  of  the  detailed  findings 
of  the  first  comprehensive  measurement  of 
the  radio  audience— "Report  No.  1  TOTAL 
RADIO  LISTENING  IN  THE  NEW 
YORK  AREA." 


WNEW,  565  FIFTH  AVENUE.  NEW  YORK  17,  N.  Y 


RADIO  DAILY: 


Monday,  November  7.  1949 


Mutual,  Gillette  Sign 
World  Series,  7  Years 


(Continued  from  Page'  1 ) 
United  States,  Hawaii,  Alaska,  Cana- 
da, Cuba  and  Latin  American  coun- 
tries. These  games  will  also  be  made 
available  to  the  U.  S.  Armed  Forces 
Radio  for  shortwaving  to  Army 
posts  and  ships  at  sea  throughout 
the  world. 

Mutual  and  Gillette  also  have 
been  granted  the  right  to  meet  any 
offer  for  television  rights  'for  next 
year,  which  the  Commissioner  may 
receive. 

Sponsored  Series  11  Years 

Gillette  has  sponsored  the  World 
Series  in  cooperation  with  Mutual 
for  the  past  eleven  years,  the  All- 
Star  Games  for  three  years,  and  tele 
for  the  past  three  years. 

Chandler  said  that  his  negotia- 
tions with  radio  since  he  became 
Commissioner  will  benefit  baseball 
upwards  of  two  and  a  half  million 
dollars.  The  baseball  players  Annu- 
ity and  Insurance  Plan,  adopted  in 
1947  by  the  baseball  club  owners 
and  the  Commissioner's  office,  will 
be  specially  benefitted. 


Washington  Bureau  of  RADIO  DAILY 

Washington — NAB  this  week  will 
send  members  special  reports  on  the 
new  baseball  broadcast  rules  and  on 
TV  progress. 

The  baseball  supplement,  includ- 
ing the  new  amendments  in  the 
broadcast  rules,  along  with  a  mem- 
orandum from  Commissioner  A.  B. 
Chandler  and  excerpts  from  the  De- 
partment of  Justice  release  on  the 
subject,  is  prefaced  by  a  note  from 
the  NAB  legal  department.  It  points 
out  that  the  amendment  of  the  rules 
"has  gone  far  toward  the  opening  to 
broadcasters  of  a  source  of  program 
material  formerly  severely  restrict- 
ed." 

Five  Maps  Included 

The  television  supplement  con- 
tains five  maps  showing  intercon- 
necting facilities  between  TV  sta- 
tions throughout  the  United  States 
and  the  cities  with  operating  sta- 
tions, as  well  as  those  under  con- 
struction. 


WLAW,  Lawrence,  Plans 
In-School  Pgm.  Series 

Lawrence,  Mass.  —  "Pan-Ameri- 
can," a  new  series  of  15-minute 
weekly  broadcasts  designed  for  in- 
school  listening  by  fifth  and  sixth 
grade  pupils,  will  be  launched  on 
WLAW,  Lawrence,  on  Tuesday  at 
10:45  a.m. 

Bulletins  announced  the  programs 
have  been  mailed  by  the  Massachu- 
setts State  Dept.  of  Education  to 
libraries,  educators,  parent-teacher 
groups,  social  agencies  and  other  or- 
ganizations in  the  area.  The  pro- 
grams will  consist  of  dramatic 
sketches  highlighting  the  traditions 
of  New  England  and  those  of  the 
Latin  American  republics.  They  will 
be  written  and  directed  by  Eleanor 
Hall,  executive  secretary  of  the  Pan- 
American  Society  of  New  England. 


Mainly  About  Manhattan.  .  .  ! 

•  •  •  WEEK-END  CUFF  NOTES:  Several  of  the  big  time  colleges 
following  in  the  footsteps  of  pro  football  in  barring  TV.  (They  still  insist 
it  fractures  the  gate).  .  .  .  Big  complication  in  the  rhubarb  between  CBS- 
TV  and  the  Bklyn  Dodger  ball  games  next  season  is  that  the  web  wants 
iull  night-time  rates  for  the  arc  light  games  .  .  .  Torchlight  Productions. 
Inc.,  establishing  an  annual  award  to  be  presented  each  year  to  "the 
person,  or  organization,  who  has  done  the  most  to  promote  the  better- 
ment of  race  relations  within  the  field  of  American  theater."  ...  Ed 
Gardner  has  to  import  U.  S.  musicians  when  he  does  those  Puerto  Rico- 
based  programs.  Thus  ruled  Caesar.  .  .  .  Jerry  Coionna  has  a  video  series 
but  he's  having  trouble  peddling  it.  The  price  ain't  right.  .  .  .  One  of  the 
big  talent  outfits  planning  to  cut  scripters  of  TV  shows  in  on  the  package 
instead  of  just  the  usual  salary  arrangement.  .  .  .  Now  that  Berle's 
flicker  is  being  previewed  at  Lindy's,  Geo.  Wright  wonders  who  directed 
it — Preston  Sturgeon?  .  .  .  Xaxier  Cugat  turning  over  half  of  his  royalties 
on  his  latest  Columbia  disc,  "Thrill  Me,"  to  Buddy  Clark's  widow.  Buddy 
did  the  vocal  on  it.  .  .  .  Incidentally,  Metronome's  65th  ann'y  issue,  out 
today,  will  include  a  tribute  to  the  late  singer  by  his  pal,  Geo.  Simon. 

ft         ft         ft  ft 

•  •  •  Several  months  ago,  Dan  Seymour  yielded  to  the  pleas 
of  his  three  youngsters  and  bought  a  television  set  just  for  them, 
making  everybody  happy  with  the  arrangement.  Dan  and  his 
wife  watched  the  shows  of  their  choice  on  one  set,  while  the  kids 
were  busy  with  the  Westerns,  etc.,  on  theirs.  Yesterday,  however, 
he  got  a  new  demand.  It  seems  the  three  kids  can't  agree  on  what 
to  watch  and  they're  holding  out  now  for  separate  sets. 

ft       ft       ft  ft 

•  •  •  THEY  SAY:  "Post-war  TV  is  the  engineering  botch  of  the 
century.  To  jockey  TV  back  into  a  position  where  it  could  realize  its 
stunning  potential  would  render  obsolete  almost  a  billion  dollars  worth 
of  equipment." — Lawrence  P.  Lessing,  in  Fortune  mag.  .  .  .  "Watch  for 
a  new  deal  regarding  the  broadcast  and  telecast  of  future  World  Series. 
The  revenue  from  the  pact  will  almost  equal  the  amount  brought  in  by 
ticket  sales." — Dorothy  Kilgallen.  [See  lead  story,  this  issue!  .  .  .  "Hol- 
lywood is  not  as  bad  as  people  think,  but  the  pictures  are." — Orson  Welles. 

ft         ft         ft  ft 

•  •  •  PUN-LINES  BY  TIM  MARKS-MAN:  A  lot  of  TV 
ideas  are  being  nipped  in  the  budget.  .  .  .  Experiments  prove  that 
cannibals  don't  care  for  TV.  They  prefer  their  actors  in  the  flesh. 
...  A  certain  actor  dreamed  all  night  about  bicycles.  Now  he's 
having  himself  cyclo-analyzed. 

ft        ft        ft  ft 

•  •  •  SMALL  TALK:  Say  what  you  will  about  those  rootin/ 
tootin/  shootin'  Westerns  on  video,  songstress  Nancy  Kenyon  sez  you 
can't  deny  that  televiewers  get  a  bang  out  of  them.  .  .  .  Ted  Granik 
arranging  to  fly  one  of  the  speakers  for  next  week's  "American  Forum 
of  the  Air"  session  to  Washington  from  Sweden.  .  .  .  Romolo  De  Spirito, 
new  tenor  sensation,  opening  tonight  at  Place  Elegante.  .  .  .  Thanks- 
giving is  still  a  few  weeks  off,  sez  Al  Nevins,  of  the  3  Suns,  but  he's 
already  spotted  several  turkeys  on  video.  .  .  .  Publicist  Walter  Kaner's 
"B'way  to  H'wood"  column,  now  appearing  in  17  papers,  has  added  two 
Queens  dailies.  .  .  .  Jeff  Clark,  the  Hit  Parader,  being  wooed  by  two 
record  companies.  .  .  .  Add  thumbnails:  Jack  Carter,  on  "Cavalcade  of 
Stars" — comedy  a  la  Carter. 

ft        ft        ft  ft 

•  •  •  Sportscaster  Guy  Lebow  handed  Lisa  Kirk  a  box  of 
chocolates  the  other  p.m.  "No,  thanks,"  sighed  Lisa,  "I've  got  to 
watch  my  figure."  "You  mean,"  retorted  Guy,  "that  you  get  a 
kick  out  of  watching  it,  too?" 


WNEW  Denies  Charge 
Of  Unfair  Firings 


(Continued  from  Page  1) 

dispute  between  the  ACA  and  the 
IBEW,  each  of  which  claims  to  rep- 
resent a  majority  of  WNEW's  en- 
gineers. 

According  to  William  Bender, 
vice-president  of  the  ACA's  broad- 
cast departmen  his  union  took  to 
the  air  via  the  balloon  route  after 
WNEW  declined  to  sell  the  ACA 
time  to  tell  its  story.  The  ACA  has 
held  contracts  with  WNEW  for  12 
years,  but  the  station  refused  to  ne- 
gotiate a  new  contract  when  the 
last  pact  expired  on  Sept.  30,  Bender 
said.  "Despite  the  solemn  pledges 
of  WNEW  officials  that  the  working 
conditions  and  jobs  of  the  engineers 
would  be  secure,  two  of  the  men 
were  summarily  fired  without  cause 
two  weeks  ago,"  he  said.  The  men 
who  were  discharged  are  Sol  Pfeffer 
and  Kenneth  Haile,  the  union  said; 
the  ACA  is  demanding  their  rein- 
statement. 

The  text  of  WNEW's  statement  on 
the  matter  follows: 

"This  is  a  jurisdictional  dispute 
between  unions.  IBEW,  an  AF  of  L 
union,  claiming  to  represent  a  ma- 
jority of  our  engineers,  filed  a 
petition  with  the  National  Labor 
Relations  Board  which  has  called  a 
formal  hearing.  ACA,  a  CIO  union, 
also  claims  majority  representation. 
Under  the  law,  there  is  nothing  we 
can  do  but  remain  neutral  and  wait 
for  the  National  Labor  Relations 
Board  to  determine  which  union  is 
the  proper  collective  bargaining 
agent.  In  the  meantime,  we  cannot 
negotiate  with  either  union  on  any 
subject.  As  soon  as  any  union  is 
certified  by  the  National  Labor  Re- 
lations Board,  we  will  negotiate  for 
a  contract  with  that  union.  It  would 
be  illegal  for  us  to  take  sides  with 
either  union  and,  therefore,  we  can 
make  no  additional  comment." 


Religious  Radio  Leaders 
Meet  Tonight  In  Albany 

Albany,  N.  Y.— The  Rev.  Edward 
C.  Parker,  program  director  of  the 
Protestant  Radio  Commission,  and 
the  Rev.  Charles  H.  Schmitz,  radio 
chairman  of  the  Syracuse  Council  of 
Churches,  will  speak  here  on  Tues- 
day at  the  fourth  annual  Capital 
District  Institute  of  Religious  Radio, 
to  be  held  in  Cavalry  Methodist 
Church. 

Radio  executives,  clergymen,  and 
laymen  from  Albany,  Schenectady, 
and  Troy  will  attend  the  Institute, 
which  opens  tonight.  It  is  sponsored 
jointly  by  the  State  Council  of 
Churches,  the  Albany  Federation  of 
Churches,  and  the  Troy  and  Schen- 
ectady Councils  of  Churches. 


Grauer  For  Swayze 

Ben  Grauer  will  handle  the  elec- 
tion night  commentary  on  WNBT, 
New  York,  instead  of  John  Cameron 
Swayze,  as  previously  announced, 
NBC  said  on  Friday. 


SEE  PAGES 
775  to  793 

FOR  A  COMPLETE 
CATEGORY 
ON 

MUSIC 

GIVING 
PERFORMING 
RIGHTS 
SOCIETIES 
& 

OTHER 
USEFUL 
INFORMATION 


ONE  OF  1001 
SUBJECTS  COVERED 
IN  THE 

RADIO  ANNUAL  & 
TELEVISION 
YEAR  BOOK 
for  1949 


6 


RADIO  DAILY 


Monday,  November  7,  1949 


Say 'Language' Radio 
Slows  Americanizing 


(Continued  from  Pa?e  1) 

band.  He  called  for  the  rejection  of 
bids  from  Beacon  Broadcasting 
Company,  Boston  Radio  Company, 
Bunker  Hill  Broadcasting  Company 
and  Joseph  Solimene. 

Major  stockholders  of  the  Pilgrim 
Company  are  Frederick  W.  Roche 
and  Richard  Maguire,  legal  partners 
in  Boston,  each  of  whom  holds  10 
per  cent  of  the  stock.  The  other  80 
per  cent  is  divided  among  20  indi- 
viduals, including  Arthur  Haley, 
time  salesman  of  WBMS,  who  would 
be  general  manager. 

Among  the  directors  of  other  ap- 
plicant companies  was  James  E. 
Markham,  formerly  Alien  Property 
Custodian  here  and  general  counsel 
to  the  FDIC.  Markham  is  now  in 
private  law  practice  and  (for  several 
years  was  a  stockholder  in  WEMP, 
Milwaukee.  Markham  owns  51  2/3 
of  the  stock  in  Boston  Radio  Com- 
pany, with  John  H.  McNeil,  former 
manager  of  WJZ,  New  York,  and 
now  manager  of  commercial  opera- 
tions for  the  DuMont  TV  net  holding 
one  third  the  stock  of  the  company. 
Applicant  Naturalized  Italian 

Solimene,  a  naturalized  Italian 
who  has  for  some  years  run  foreign- 
language  shows  on  W  C  O  P  and 
WMEX,  Boston,  had  proposed  a 
substantial  foreign  language  sched- 
ule for  his  station.  Examiner  Hutch- 
ison observed  that  Solimene's  plans 
seemed  primarily  commercial  in  in- 
tent, with  little  intent  to  "familiar- 
ize (foreign-language  groups)  with 
the  history,  traditions  and  cultural 
development  of  this  country."  He 
found  "of  dubious  merit"  the  pro- 
posal "to  use  their  native  languages 
as  a  medium  to  encourage  such 
groups  to  learn  English. 

"English  is  recognized  as  the  of- 
ficial language  of  the  United  States," 
he  said,  "and  is  spoken  predomin- 
antly in  all  sections  of  this  country 
including  the  city  of  Boston.  Ample 
opportunity,  therefore,  exists  for 
persons  of  all  ages  and  stations  in 
life  in  this  area  to  become  familiar 
with  English  through  their  daily 
personal,  business  and  social  inter- 
course with  native  American  inhabi- 
tants." 

Sees  "No  Real  Necessity" 

He  said  he  sees  "no  real  necessity" 
for  radio  appeals  to  foreign  language 
groups.  Moreover,  it  appears  to  be 
fallacious  reasoning  to  assume  that 
such  groups  which  have  not  already 
been  assimilated  into  the  political 
and  social  life  of  this  country  would 
be  aided  in  that  direction  through 
the  broadcasting  of  foreign  lan- 
guage programs  for  their  entertain- 
ment, information  and  convenience. 
On  the  contrary,  he  said,  "we  be- 


WANTED 

Gentleman  in  radio  needs  a  room 
in  midtown  or  village  two  nights  a 
week.  Will  not  use  it  week-ends.  Write 
Box  283. 

RADIO  DAILY 

1501  Broadway  New  York,  N.  Y. 


★  THE  WEEK  IN  RADIO  * 

Small-Market  Natl  Spot  Biz  Gaining 

======        By  AL  JAEGGIN  =^^=== 


NATIONAL  spot  business  for 
small-market  stations  in  1949  is 
expected  to  exceed  that  of  last  year, 
according  to  the  opinions  of  broad- 
casters who  attended  the  NAB's  2nd 
District  meeting  at  Asbury  Park, 
N.  J.  Frank  Burke,  editor  of  Radio 
Daily,  who  personally  attended  the 
various  sessions,  pointed  out  that  an 
awareness  of  "the  highly  competi- 
tive business  of  commercial  broad- 
casting in  many  cities  of  New  York 
and  New  Jersey"  brought  a  turnout 
of  about  150  broadcasters. 

About  200  other  broadcasters 
broke  all  attendance  records  at  the 
NAB's  1st  District  meeting  at  Bos- 
ton. At  the  opening  session  there, 
district  chairman  Harold  E.  Fellows 
described  the  turnout  as  "an  excel- 
lent demonstration  of  the  vitality  of 
radio."  He  pointed  out  that  "radio  is 
a  prosperous,  growing  business  de- 
spite the  expansion  of  TV." 

Radio's  progress  during  the  past  29 
years  was  described  as  "the  most 
phenomenal  growth  ever  recorded 
in  a  single  industry"  by  the  NAB  re- 
port issued  last  week  to  coincide 
with  the  opening  of  National  Radio 
and  Television  Week.  .  .  .  Concrete 
evidence  of  this  continued  growth 
was  contained  in  the  financial  report 
released  by  the  board  of  directors  of 
CBS.  That  report  disclosed  that  the 
web's  gross  income  increased  from 
$70,904,806  for  the  first  nine  months 
of  last  year  to  $74,607,071  for  the 
same  period  of  1949.  The  network's 
net  income,  however,  decreased 
from  $3,010,446  to  $2,003,812  for  the 
two  comparable  nine-month  periods. 

Another  chunk  of  network  busi- 
ness was  chalked  up  by  MBS  when 
Gillette  Safety  Razor  Co.  signed  on 


lieve  that,  in  general,  such  pro- 
grams may  tend  to  destroy  all  in- 
centive to  learn  English,  to  anchor 
these  groups  to  the  traditions,  cus- 
toms and  institutions  of  the  coun- 
tries from  which  they  are  derived 
and  to  foster  in  them  a  conscious- 
ness of  racial  separatism  which  is 
not  conductive  to  assimilation  into 
our  national  life  or  indeed  consistent 
with  the  American  ideal  of  nation- 
wide unity  of  all  groups  and  classes 
of  citizens  on  an  equal  basis. 

"For  the  benefit  of  those  groups 
of  foreign  extraction  who  possess 
any  knowledge  of  English,  it  would 
appear  therefore  to  be  far  more 
desirable  to  use  this  language  as 
the  medium  for  broadcasting  educa- 
tional and  other  public  service  pro- 
grams, as  well  as  those  which  are 
commercial  in  character,  in  order 
to  improve  their  proficiency  therein, 
rather  than  resort  to  their  native 
tongues  for  such  broadcasts.  For  the 
relatively  small  number  of  persons 
residing  in  Boston  who  may  not 
have  yet  shown  sufficient  initiative 
to  learn  the  established  language  of 
this  nation,  there  is  no  argument  so 
persuasive  as  the  whip  of  necessity 
to  compel  these  inhabitants  to  fa- 
miliarize themselves  with  that  lan- 
guage." 


the  dotted  line  for  the  sponsorship 
of  the  Army-Navy  Football  game, 
Nov.  26,  over  the  full  web.  Gillette 
also  picked  up  the  tab  on  gridiron 
classic  over  the  NBC-TV  network. 
.  .  .  Longines-Wittnauer  Watch  Co. 
signed  with  CBS  for  a  special  hour- 
long  simulcast  for  Thanksgiving 
Day.  .  .  .  Elgin-American  compacts 
signed  a  90-minute  all-star  Thanks- 
giving variety  show  on  NBC.  .  .  . 
Ford  Motor  Co.  signed  with  CBS  for 
two  daily  pickups  of  the  United  Na- 
tions General  Assembly  sessions, 
beginning  today.  .  .  .  Radio  receiver 
sales  in  Canada  during  July  totalled 
42,800  units  with  a  value  of  $2,847,000 
compared  to  the  comparatively  low 
20,300  units  sold  for  $1,290,600  during 
the  same  month  of  last  year.  .  .  . 
Although  the  sales  and  net  income 
of  the  Philco  Corp.  for  the  third 
quarter  of  1949  fell  off  sharply  be- 
cause of  Summer  vacation  shut- 
downs, the  president  of  the  firm, 
William  Balderston,  said  that  the 
"marked  improvement"  which  start- 
ed in  September  continued  through 
October.  .  .  .  Foote,  Cone  &  Belding 
International  Corp.  has  started  to 
expand  in  South  America,  following 
the  completion  of  "working  arrange- 
ments" with  seven  Latin  American 
advertising  agencies. 

IT&T  sold  WKAQ,  San  Juan,  P.R., 
to  Angel  Ramos  for  $325,000.  Ramos 
is  the  publisher  of  "El  Mundo,"  the 
island's  largest  newspaper.  .  .  .  The 
Yankee  Network  leased  two  of  its 
stations,  WAAB  at  Worcester,  Mass., 
and  WMTW  at  Portland,  Me.,  to 
John  A.  Baybutt  of  Boston.  .  ,  . 
Eleven  stations  controlled  by  three 
major  networks  were  put  on  tem- 
porary licenses  until  March  1,  1950, 
by  the  FCC  until  the  complaints 
against  the  webs  acting  as  station 
representatives  can  be  decided.  .  .  . 
The  National  Assn.  of  Radio  Station 
Representatives  issued,  free  of 
charge,  to  agencies  and  advertisers 
the  first  comprehensive  analysis  of 
comparative  time  costs  on  1,874  sta- 
tions in  1,160  places  throughout  the 
country.  The  book,  known  as  "The 
Spot  Radio  Estimator,"  was  com- 
piled under  the  direction  of  NARSR 
managing  director,  T.  F.  Flanagan. 

FCC  Chairman  Wayne  Coy  report- 
ed that  the  blast  and  resultant  fire 
in  Washington's  Post  Office  building 
caused  less  severe  damage  to  FCC 
files  then  at  first  believed.  The  Com- 
mission went  "back  into  business," 
with  hearing  schedules  re-activated 
on  Thursday.  However,  the  announ- 
cement said  that  it  looks  as  if  the 
FCC  law  department  offices  will  not 
be  re-opened  for  many  months.  .  . 
Earlier  in  the  week,  the  FCC  filed 
its  answer  to  the  networks'  com- 
plaints on  the  "giveaway"  edict.  The 
Commission's  answer  denied  that  the 
ruling  would  "cause  irreparable  in- 
jury or  any  injury  in  law"  to  the 
webs.  It  declared  that  the  rules  were 
"duly  adopted  as  a  reasonable  ex- 
ercise of  the  statutory  authority  of 
the  FCC,  conferred  upon  it  by  Con- 
gress." 


Earle  McGill  Is  Dead; 
Was  RTDG  President 


(Continued  from  Page  1) 

were  "Columbia  Workshop,"  "Amer- 
ican School  of  the  Air,"  "Report  to 
the  Nation,"  "Town  Crier,"  and 
"Reader's  Digest." 

During  the  recent  war  he  directed 
many  programs  for  the  Army,  and 
visited  the  European  and  Pacific  war 
theaters,  in  addition  to  directing  the 
Stage  Door  Canteen  programs  for 
the  American  Theater  Wing.  The 
last  two  programs  he  directed  were 
"Smithsonian  Institution,"  and 
"Journey  at  Sunrise,"  both  for  the 
Voice  of  America. 

A  Founder  Of  RTDG 

McGill  was  one  of  the  six  found- 
ers of  the  Radio  and  Television  Di- 
rectors Guild.  He  was  a  graduate  of 
Yale  University,  and  a  member  of 
the  Yale  Club,  the  Executive  Coun- 
cil of  the  American  Theater  Wing, 
and  the  American  National  Theater 
Academy. 

He  leaves  a  son,  Douglas,  a  student 
at  Yale,  a  sister,  Elsa  McGill,  and  a 
brother,  William.  Interment  will  be 
at  New  Haven,  Conn.,  his  birthplace. 


WCBS  Lands  Sponsors 
For  AM-TV  Election  Cover 


■Continued  from  Page  1 ) 

sponsored  on  the  CBS  radio  and 
television  networks  in  1948,  but  this 
is  the  first  time  a  local  campaign 
has  been  sponsored  on  both  commu- 
nication mediums. 

Top  CBS  radio  and  television 
news  correspondents  will  partici- 
pate in  the  election  coverage,  which 
will  include  interviews  at  the  differ- 
ent headquarters  and  in  WCBS 
studios. 


Gen.  Bronze  Buys  Brach 

The  General  Bronze  Corp.,  Garden 
City,  New  York,  has  announced  ac- 
quisition of  the  L.  S.  Brach  Manu- 
facturing Corp.,  Newark,  N.  J.,  pro- 
ducer of  automotive  radio  antennas, 
television  antennas,  and  other  equip- 
ment. The  latter  firm  will  be  opera- 
ted as  a  division  of  General  Bronze. 


WANT  TO  BOOST 
YOUR  HOOPER? 

Reach  by  mail  a  new 
complete  list  of 

TELEVISION 
OWNERS 

in  all  important  TV  markets. 

$18.75  per   M  names,  addressed  on 
your  envelopes 

DUNHILL 

INTERNATIONAL  LIST  CO. 

565  Fifth  Avenue,  N.  Y.,  PLaza  3-0833 


Section  of  RADIO  DAILY.  Monday.  November  7.  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


-  GOV'T  STATISTICS  TO  INCLUDE  TV 


TELE  TOPICS 


THE  YOUNGER  Alexandre  Dumas,  we 
'  believe,  once  termed  his  "Camille"  a 
mere  potboiler.  The  accuracy  of  his  de- 
scription was  best  demonstrated  Thursday 
nite  when  CBS  unveiled  a  new  bi-weekly 
produced  and  directed  by  Bob  Stevens, 
titled  "Romance."  Adapted  by  Halsted 
Welles,  "Camille"  was  cut  to  a  half-hour 
and  transferred  to  this  country,  circa  1923. 
Marguerite  became  a  ballerina  residing  in 
Greenwich  Village  and  Armand  became 
"Dillon  Whitelaw,"  a  student  at  Princeton. 
Thus  brought  closer  to  home  in  both  space 
and  time,  the  production  served  only  to 
heighten  the  corny  aspects  of  the  tear- 
jerker,  with  the  result  that  it  seemed  more 
like  a  third-rate  soap  opera  than  adult 
drama.  .  .  .  Production-wise,  the  show  was 
on  a  par  with  the  best  the  medium  has  to 
offer.  Stevens  knows  how  to  stage  and 
direct  a  program  as  well  as  just  about 
anyone  now  operating.  Film  was  tastefully 
used,  an  elevated  camera  angle  was  most 
effective,  and  the  entire  show  had  as  much 
action  as  the  script  allowed.  Ruth  Ford, 
as  Marguerite,  tried  too  hard,  it  seemed 
in  spots,  but  Richard  Hylton,  who  resem- 
bles singer  Bill  Lawrence,  was  very  much 
the  lovestruck  schoolboy.  Supporting  play- 
ers were  Malcolm  Keen,  Barry  Kroeger, 
Timothy  Kearse,  Dorothy  Sands,  King  Cal- 
der  and  Nathan  Adams.  Three  sets,  all 
excellent,  were  by  Henry  May. 

• 

DONNY  MAID  VERSATILE  VARIETIES 
"  folding  after  the  installment  of  the 
18th.  "The  Black  Robe"  will  move  into 
the  Friday,  9  p.m.  spot  on  NBC  on  the 
25th.  .  .  .  Klaus  Landsberg,  West  Coast 
director  of  Paramount  Television  and  man- 
ager of  KTLA,  is  personally  directing  one 
of  the  station's  more  popular  shows,  "Latin 
Cruise,"  weekly  half-hour  originating  at 
the  Country  Club  Hotel  in  Hollywood.  .  .  . 
BBD&O  and  ABC  hosted  a  celebrity  party 
at  the  Elysee  Theater  last  nite  to  mark 
the  first  anniversary  of  "Celebrity  Time," 
bankrolled  by  Goodrich.  .  .  .  WOR-TV 
has  begun  an  intensive  promotion  campaign 
to  associate  the  station's  call  letters  and 
channel. 

• 

A  WARD  FOR  the  "best  annual  report 
to  stockholders  on  film"  by  "The 
Financial  World"  has  gone  to  Hal  Roach 
studios  for  "Prospects  Unlimited,"  TV  film 
made  for  Union  Oil  Co.  of  California 
through  Foote,  Cone  &  Belding.  .  .  .  Paul 
Tripp,  "Mr.  I.  Magination"  on  CBS,  will 
narrate  his  "Story  of  Celeste"  when  it  is 
performed  by  the  N.  Y.  Philharmonic  Sym- 
phony at  Carnegie  Hall  Nov.  19.  .  .  .  Carl 
King  has  been  signed  as  narrator  for  a 
new  series  of  fairy  tales  by  Tele-Art  Films. 
.  .  .  Kudner  agency  sent  out  kerosene 
storm  lanterns  to  the  press  Friday  as  a 
reminder  of  "Lights  Out,"  sponsored  by 
Admiral. 


Para.  To  Do  Pickups 
On  CBS  UN  Coverage 


Eastern  TV  department  of  Para- 
mount Pictures  will  handle  the  pick- 
ups of  the  UN  General  Assembly 
which  will  be  carried  by  CBS  under 
sponsorship  of  Ford  Motor  Co.  be- 
ginning today.  Para  will  supply 
cameras  and  crews,  under  the  sup- 
ervision of  Richard  Hodgson,  direc- 
tor of  technical  operations,  and  also 
will  record  portions  of  the  proceed- 
ings for  showing  on  the  screen  of 
the  Paramount  Theater. 

Entire  series,  which  runs  until  the 
end  of  the  year,  will  be  under  the 
general  supervision  of  Edmund 
Chester,  CBS  news  director.  Robert 
Bendick,  special  events  chief,  will 
be  in  charge  of  production,  and 
Frank  Schaffner  will  direct. 

Lyman  Bryson,  CBS  public  affairs 
counselor,  and  Larry  Leseur,  UN 
correspondent,  will  share  commen- 
tary and  interview  assignments. 

Facilities  and  personnel  of  the  UN 
public  information  department  will 
be  made  available  for  production  as- 
sistance on  the  programs,  which  will 
be  recorded  and  distributed  by  the 
UN  to  other  member  states. 


O'Brian  Joins  Atlas 

Robert  W.  O'Brian  has  been  ap- 
pointed vice-president  of  Atlas  Tele- 
vision, it  was  announced  yesterday 
by  Harry  Brown,  president  of  the 
firm.  O'Brian  formerly  did  promo- 
tion and  publicity  for  WRGB,  Sche- 
nectady. 


Comparative  Tests 
Postponed  For  Week 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  The  FCC  decided 
Friday  to  postpone  the  comparative 
TV  demonstrations  slated  for  next 
Monday  for  one  week.  Rejecting 
DuMont's  proposal  that  the  Novem- 
ber demonstration  be  cancelled,  the 
Commission  ordered  a  one-week  de- 
lay in  order  to  give  the  parties  more 
time  to  prepare.  Details  of  the  dem- 
onstration could  not  be  learned  Fri- 
day, with  efforts  still  under  way  to 
devise  some  means  whereby  the 
matter  to  be  sent  out  over  the  RCA, 
CBS  and  DuMont  signals  can  be 
nearly  identical  as  possible. 

Will  Use  Former  OPA  Building 

The  receivers  will  be  set  up  in 
temporary  building,  formerly  the 
home  of  the  Office  of  Price  Adminis- 
tration. 


Tra viesas.  Of  CBS,  Named 
To  Head  TBA  Committee 


Herminio  Traviesas,  sales  service 
manager  of  CBS  -  TV,  has  been 
named  chairman  of  the  TBA  com- 
mercial operations  committee,  it 
was  announced  on  Friday  by  J.  R. 
Poppele,  president  of  the  trade  or- 
ganization. 

Traviesas'  committee  has  been 
working  on  a  standard  rate  card 
form  and  standard  facilities  con- 
tract for  the  past  year  and  both 
are  expected  to  be  completed  this 
year. 


The  Week  In  Television 


FCC  Kills  Hope  For  Early  End  To  Freeze 

The  FCC  virtually  killed  all  hope  for  an  early  lifting  of  the  freeze 
when  it  announced  that  it  will  hold  additional  color  hearings  and  tests 
in  February,  postponing  all  action  of  allocations  until  completion  of  the 
color  question.  Two  of  the  three  companies  slated  to  appear  in  compara- 
tive demonstrations  Nov.  14  asked  postponement  of  the  tests.  RCA  said 
that  technical  difficulties  would  prevent  them  from  participating  on 
schedule,  while  DuMont  urged  that  the  test  be  put  off  until  February. . .  . 
Dr.  Allen  B.  DuMont  took  the  stand  at  the  hearing  to  state  that  commer- 
cial color  is  ten  to  15  years  away.  Both  DuMont  and  his  research  chief, 
Dr.  T.  T.  Goldsmith,  Jr.,  were  subjected  to  sharp  questioning,  especially 
by  Commissioners  Jones  and  Hennock.  .  .  .  A.  D.  Dunton,  CBC  board 
chairman,  said  TV  in  Canada  is  "wide  open"  for  private  broadcasters  but 
none  has  shown  much  interest.  Later  in  the  week,  however,  he  revealed 
that  eight  applications  for  stations  had  been  received.  .  .  .  Zenith  also 
joined  the  anti-color  group,  stating  that  there  is  not  in  existence  today 
a  color  system  with  which  "both  the  public  and  the  industry  could 
live."...  Ford  Motor  Co.  signed  to  sponsor  daily  pickups  of  the  UN 
General  Assembly  over  CBS.  .  .  .  Special  Thanksgiving  Day  programs 
were  set  on  NBC,  by  Elgin-American,  and  on  CBS,  by  Longines- 
Witt  nauer. 


Establishes  Video 
As  Vital  Factor 
In  U.  S.  Life 


Washington  Bureau  of  RADIO  DAILY 

Washington — New  recognition  of 
the  emergence  of  TV  as  a  major 
consideration  in  the  thinking  of 
American  families  was  seen  here 
Friday  as  the  Bureau  of  Labor  Sta- 
tistics announced  it  will  hereafter 
compile  data  on  video  receiver  pur- 
chases and  service  as  a  part  of  its 
cost-of-living  surveys.  The  move  is 
part  of  a  general  revision  to  modern- 
ize the  studies,  which  cover  34  large 
cities. 

BLS  director  Ewan  Clague  said 
Friday  the  survey,  hereafter  to  be 
known  as  the  Consumers'  Price  In- 
dex, requires  certain  modernization 
if  it  is  to  be  kept  abreast  of  the 
times.  He  said  it  had  already  drop- 
ped silk  stockings  for  nylon  as  a 
significant  item  and  that  it  is  drop- 
ping ice-boxes  for  mechanical  re- 
frigerators. Data  on  sound  radio  re- 
ceivers is  not  being  dropped. 

The  TV  expenditures  will  appar- 
ently come  under  the  "home  appli- 
ances" category,  rather  than  as  ex- 
penditures for  amusement. 

Studies  will  get  under  way  next 
week  in  Baltimore,  Birmingham. 
Boston,  Cincinnati,  Detroit,  Jackson- 
ville, Memphis,  Minneapolis,  Mobile. 
Portland,  Me.,  and  St.  Louis.  The 
other  23  cities  will  be  surveyed  by 
next  March. 


Tennis  Pickup  Sponsored 

Coverage  by  WOR-TV  of  pro  ten- 
nis matches  featuring  Pancho  Gon- 
zales, Jack  Kramer,  Frank  Parker 
and  Pancho  Segura  Nov.  9  will  be 
sponsored  by  Local  Chevrolet  Deal- 
ers Association,  through  Campbell- 
Ewald  agency.  Originating  from 
Westchester  County  Center,  pro- 
gram will  be  the  first,  and  perhaps 
only  pickup  of  the  pro  troupe  in 
the  area. 


Huhn  Joins  WFIL-TV 

Philadelphia  —  Austin  O.  Huhn, 
former  production  supervisor  of 
WPIX,  New  York,  has  joined  the 
staff  of  WFIL-TV  as  a  producer.  He 
has  had  11  years  experience  in  AM- 
TV  production  and  has  had  profes- 
sional experience  on  the  stage  and 
in  motion  pictures. 


WPIX  Sells  Hockey 

Sixteen  home  games  of  the  New 
York  Rovers  hockey  team  at  Madi- 
son Square  Garden  will  be  sponsor- 
ed on  WPIX  by  Sunset  Appliance 
Stores,  through  Arnold  Cohan  agen- 
cy. Sunday  afternoon  pickups  begin 
Nov.  13.  Guy  LeBow  will  be  behind 
the  mike. 


8 


RADIO  DAILY 


Monday.  November  7.  1949 


Commission  Selling 
Called  Best  Pay-Plan 


(Continued  from  Page  1) 

town  personalities  rather  than  local 
salesmen.  He  declared  that  he  fav- 
ored the  out-of-towners  because 
they  seemed  more  effective  in  their 
selling  to  local  merchants. 

Another  advocate  of  commission 
salesmen  was  Paul  Alger  of  WSNJ. 
Bridgeton,  N.  J.  Alger,  unlike  Cas- 
sell,  expressed  a  preference  for  local 
resident  salesmen  and  said  he  felt 
they  did  a  better  job  in  their  market. 
His  station  pays  20  per  cent  commis- 
sion to  salesmen. 

Olfered  By  Si  Goldman 

The  survey  which  provoked  the 
discussion  was  offered  by  Si  Gold- 
man. WJTN,  Jamestown,  N.  Y. 
Goldman  had  queried  12  representa- 
tives of  small-market  stations  in 
various  sections  of  the  country  on 
their  sales  setup.  One  conclusion 
reached  in  the  survey  was: 

"The  method  of  compensation  for 
salesmen  preferred  by  most  stations 
is  straight  commission,  with  15  per 
cent  being  the  most  prevalant  per- 
centage; 64  per  cent  pay  on  a 
straight  commission  basis  and  all  but 
two  pay  the  straight  15  per  cent.  One 
that  doesn't,  pays  20  per  cent  on  the 
first  $1,000  and  10  per  cent  on  every- 
thing after  that.  Four  stations  that 
don't  pay  straight  commissions, 
pay  salary-and-commission  or  sal- 
ary and  bonus.  In  each  of  the  four 
cases,  there  is  a  different  plan.  One 
station  pays  three  per  cent  plus  sal- 
ary ranging  from  $50  to  $60  per 
week.  Another  pays  $75  to  $90  in 
salary  plus  bonus  based  on  net  earn- 
ings. Another  pays  $60  per  week 
with  a  percentage  of  net  profits  at 
the  end  of  the  year.  The  other  pays 
$60  per  week  plus  10  per  cent  on  new 
business." 

Goldman  explained  that  generally 
speaking,  most  small  market  man- 
agers handle  the  sales  manager's 
duties  and  functions. 

Kaye  Talks  On  BMI 

The  second  district  meeting  heard 
Sydney  Kaye  of  Broadcast  Music 
Inc.,  give  a  progress  report  on  BMI's 
popularity  in  the  popular  music 
field.  They  also  received  a  report 
from  Kolin  Hager,  of  SESAC,  on 
the  company's  plans  to  enlarge  their 
popular  music  catalogue  and  to  do 
some  aggressive  promotion  in  this 
field  after  the  first  of  the  year. 

All  of  the  sessions  of  the  second 
district  meeting  were  "grass  roots" 
approach  of  sales  and  operational 
problems.  The  broadcasters  were  im- 
pressed   with   the   presentation  of 


COflST-TO-COAST 


New  WCOP  Quiz  Show 

Boston,  Mass.— "You  Can't  Lose," 
new  WCOP  quiz  show  presented  in 
cooperation  with  the  United  Council 
on  World  Affairs  will  be  emceed  by 
Sam  Gould.  Listeners  are  invited  to 
send  in  questions,  which  will  be 
used  as  the  basis  for  the  weekly 
current  events  quiz.  The  program 
is  aired  over  WCOP  every  Tuesday 
evening  at  9: 45  p.m. 

Two  "Reps"  Appointed 

Perth  Amboy,  N.  J. — A.  De  Laski, 
sales  manager  for  Circle  "X"  Anten- 
na Corporation,  has  announced  that 
J.  E.  Smith,  Dallas,  Tex.,  has  been 
appointed  manufacturer's  represen- 
tative for  the  states  of  Tex.,  Arkan- 
sas, Oklahoma,  and  Louisiana;  and 
J.  K.  Rose  &  Co.,  Chicago,  111.,  has 
been  appointed  to  cover  the  states 
of  111.  and  Wis. 

WSPC  Cancer  Drive 

Anniston,  Ala. — WSPC  went  on 
the  air  for  funds  to  buy  a  motorized 
wheel  chair  for  13-year-old  Bennie 
Hollingsworth,  whose  leg  had  to  be 
amputated  because  of  cancer.  Mem- 
bers of  the  "Top  of  the  Morning 
Club"  heard  about  it  and  generously 
responded.  Bennie  received  the 
wheel  chair,  a  dog,  and  a  $3,000 
cancer  relief  fund  was  given  to  the 
people  of  Anniston. 

New  Talent  Find 

Hartford,  Conn. — Four  teen  age 
musicians  have  been  selected  as  the 
"talent  find"  for  the  week  of  Nov.  7, 
and  they  will  perform  several  of 
their  selections  on  all  locally-pro- 
duced shows  on  WDRC  during  this 
week.  They're  known  as  "John 
Pagani  and  his  Three  Sharps."  John 
plays  the  accordian;  Frank  Tamiso, 
the  drums;  Bob  Tanguay,  the  sax; 
and  Don  Cooke,  the  guitar. 


Maurice  Mitchell,  director  of  Broad- 
cast Advertising  Bureau,  and  follow- 
ing the  session  they  discussed  in- 
formally the  future  of  the  BAB  op- 
erations. Some  feel  that  this  service 
should  remain  an  integral  part  of 
NAB's  operations  and  others  fore- 
cast it  is  inevitable  that  the  bureau 
will  become  private  business  enter- 
prise at  a  latter  date. 

If  BAB  leaves  the  NAB  fold,  one 
broadcaster  said,  the  very  structure 
of  NAB  will  be  in  jeopardy.  He  ad- 
ded that  NAB  needs  the  new  sales 
and  public  relations  gimmick  to  sus- 
tain its  vitality  as  an  industry  or- 
ganization. 

This  question  as  well  as  the  future 
of  Broadcast  Measurement  Bureau 
will  be  problems  for  the  NAB  board 
to  solve  when  they  meet  on  Novem- 
ber 15. 

The  usual  resolutions  passed  at 
district  meetings  were  adopted  and 
the  second  district  group  agreed  that 
Michael  Hanna,  director  of  WHCU. 
Ithaca,  N.  Y.,  had  done  an  excellent 
job  of  setting  up  a  constructive  busi- 
ness session  for  the  group. 


WCCO  Music  Awarded 

Minneapolis,  Minn. — "Let's  Listen 
to  the  Classics,"  half-hour  program 
of  classical  music  presented  Mon- 
day through  Friday  at  11:30  p.m. 
over  WCCO,  received  the  1949  Phi 
Beta  award  for  outstanding  contrib- 
ution to  fine  music  and  speech  on 
the  air.  Award  was  accepted  by  Ed 
Viehman,  originator  of  the  program, 
and  Robert  A.  Schmitt,  representing 
Paul  A.  Schmitt  Music  Company, 
sponsors  of  the  program. 

Kennedy  Appointed  WTTM  Post 

Trenton,  N.  J.— WTTM  announced 
the  appointment  of  Malcolm  E.  Ken- 
nedy to  its  sales  staff.  Kennedy  was 
formerly  connected  with  Station 
WIP,  Philadelphia,  and  Station 
WKDN,  Camden. 

Stork  News 

A  seven-pound  eight-ounce 
daughter  was  born  to  Mrs.  Rush 
Sawyers  at  Memorial  Hospital  Oct. 
27th.  Father  is  chief  engineer  for 
station  WDVA.  Danville,  Va. 


WITH  Owners  Acquire 
Balti.  Home  News 


(Continued  from  Page  1) 

offices  will  move  to  the  WITH  Build- 
ing at  7  East  Lexington  Ave.  R.  G. 
Embry,  vice-president  of  WITH,  has 
been  named  vice-president  and  gen- 
eral executive  of  the  Home  News 
Company.  Howard  A.  Burman,  pub- 
lisher of  the  Home  News,  will  re- 
main as  vice-president. 

Tinsley  said  that  plans  to  widen 
the  circulation  area  of  the  paper, 
and  to  expand  its  editorial  coverage, 
are  now  under  discussion,  and  that 
additional  announcements  will  be 
made  later. 


CBS  Adds  Copywriter 

David  H.  Luhmann  has  joined  the 
copywriting  staff  of  the  CBS  C-O 
promotion  service  effective  immedi- 
ately. Luhmann  previously  was  as- 
sociated with  Johnson  &  Johnson, 
pharmaceutical  manufacturers  of 
New.  Brunswick,  N.  J.,  where  he 
served  as  assistant  advertising  man- 
ager of  the  Ethicon  Suture  Labora- 
tories. 


the  nation's  most 


flight 


Fly  United's  DC-6  Mainliner  300  "the  Hollywood,"  and  you 
will  see  why  it  has  won  the  favor  of  discriminating  travelers. 

Notice  the  courtesy  and  efficiency  of  United's  hand- 
picked  crew;  relax  over  the  delicious  full-course  meals, 
without  question  the  finest  aloft;  then  discover  the  unex- 
pected extra  services  that  distinguish  this  flight. 

"The  Hollywood"  leaves  at  12  noon  and  arrives  in 
Los  Angeles  at  7:55  p.  m.  Only  one  stop  en  route — at 
Chicago.  Another  onestop  DC-6  Mainliner  300  flight  at 
9  p.  m. 

UNITED  AIR  LINES 


mums  j&u&ineU 


The  National  Daily  Newspaper  of  Commercial   Radio   and  Television 


VOL.  49.  NO.  26 


NEW  YORK,  WEDNESDAY.  NOVEMBER  9.  1949 


TEN  CENTS 


NBC'S  TV-DEPT.  NOW  SEPARATE  ENTITY 


Newsmen  Gathering 
For  Nat.  Convention 


An  advance  guard  of  the  National 
Assn.  of  Radio  News  Directors  ar- 
rived in  New  York  earlier  this  week 
to  wrap  up  arrangements  for  the 
NARND's  annual  convention,  which 
will  open  at  the  Commodore  Hotel 
on  Friday  and  continue  through 
Sunday,  Nov.  13. 

The  NARND  board  of  directors 
will  hold  its  first  pre-convention 
meeting  tonight  at  8,  and  will  meet 
intermittently  throughout  Thursday. 
Visits  by  NARND  members  to  Uni- 
ted Nations  headquarters  at  Lake 
(Continued  on  Page  8) 

Sale  of  Farnsworth 

Held  Legal  By  Court 

Fort  Wayne,  Ind. — Sale  of  Farns- 
worth Television  and  Radio  Corp., 
Fort  Wayne,  Ind.,  to  International 
Telephone  &  Telegraph  Co.  was  held 
valid  in  a  recent  (10-28)  31-page 
opinion  given  by  Judge  Luther  M. 
Swygert  in  U.  S.  District  Court  at 
South  Bend. 

The  decision  came  as  a  result  of  a 
suit  by  Robert  W.  Kenny,  Los  An- 
geles, a  Farnsworth  stockholder, 
seeking  to  void  the  sale.  Salient 
(Continued  on  Page  2) 

FCC's  'No'  To  WJR  Plea 
Upheld  By  Capital  Court 

Washington  Bureau  of  RADIO  DAILY 

Washington— Right  of  the  FCC  to 
refuse  to  hear  WJR's  objection  to 
its  granting  a  permit  for  a  new  sta- 
tion on  the  760  band  in  Tarboro, 
N.  C.  was  upheld  Monday  by  the 
United  States  Court  of  Appeals  for 
the  District  of  Columbia.  Last  spring 
the  court  had  sent  the  case  back  to 
the  Commission  on  appeal  from 
(Continued  on  Page  6) 


AWB  Resolution 

A  resolution  urging  perpetua- 
tion of  the  Association  of  Women 
Broadcasters  by  the  NAB  was 
adopted  by  the  district  meeting 
of  AWB  in  New  York  on  last 
Saturday.  The  resolution  was 
sponsored  by  Dorothy  Lewis  of 
United  Nations,  former  director  of 
women's  activities  at  NAB  and 
one  of  the  organizers  of  the  wo- 
men broadcasters  group. 


Script  Service 

A  new  script  service  is  being 
provided  to  women  broadcasters 
on  a  monthly  basis  by  the  Public 
Relations  Department  of  Barnard 
College,  women's  undergraduate 
unit  of  Columbia  University  in 
New  York  City.  Two  scripts  of 
about  two  minutes  each  in  length 
will  be  provided  to  every  sub- 
scribing commentator  on  an  ex- 
clusive gratis  basis  in  her  city. 
Material  covered  will  include  col- 
lege anecdotes,  information  on 
current  topics  gleaned  from  visit- 
ing lecturers  and  members  of  the 
College  faculty,  miscellaneous 
items  about  student  activities,  and 
trends  of  particular  interest  to 
women. 


MBS  Sets  6-Mo.  Long 
Adv.  Drive  In  Trades 


Full-scale  plans  for  a  six-month 
long  major  advertising  campaign  in- 
volving two-page  spreads  in  the 
trade  press,  starting  the  week  of 
Nov.  21,  have  been  completed  by  the 
Mutual  Broadcasting  System,  it  has 
been  announced  by  Robert  A. 
Schmid,  MBS  v-p  in  charge  of  ad- 
vertising, promotion  and  planning. 

The  series  is  designed  to  promote 
(Continued  on  Page  2) 

Religious  Video  Workshop 
To  Be  Held  At  Syracuse 

Syracuse,  N.  Y. — Plans  for  this 
year's  first  national  religious  tele- 
vision workshop,  to  be  held  here 
from  Nov.  13  through  Nov.  18,  were 
(Continued  on  Page  2) 


To  Be  Headed  By  Vice-Pres.  Weaver: 
Two  Other  Organizations  Readied 
To  Administer  Sound,  O  &  O 


Women  VShow  Info 
Needed,  AWB  Told 

"All  agencies  and  all  time  buyers 
need  more  information  about  wo- 
men's programs,"  and  when  such 
data  becomes  available,  "your  next 
week's  pay  check  might  be  bigger," 
Linnea  Nelson  of  J.  Walter  Thomp- 
son told  a  panel  discussion  during 
the  weekend  conference  of  the  As- 
sociation of  Women  Broadcasters. 

Miss  Nelson   pointed  out  to  the 

(Continued  on  Page  6) 

WTPS  On  "Unlimited"; 
Other  Activity  At  FCC 

Washington  Bureau  of  RADIO  DAILY 

Washington  —  The  FCC  has  an- 
nounced that  it  has  reconsidered 
and  granted  the  application  of 
WTPS,  New  Orleans,  to  extend  its 
hours  from  daytime  to  unlimited  on 
the  940  band.  The  one  -  kilowatt 
power  the  station  uses  in  the  day- 

(Continued  on  Page  2) 

WMGM  Sells  Basketball 
To  Five  Local  Sponsors 

WMGM,  New  York,  will  carry  the 
complete  1949-1950  schedule  of  the 
New  York  Knickerbocker  pro  bas- 
ketball team,  under  the  joint  spon- 
sorship of  Adler  Shoe  Stores,  Buddy 
(Continued  on  Page  2) 


Sees  Theaters  Outbidding  Nets 
For  Exclusive  TV  Sports  Rights 


St.  Louis — About  25  "good-sized 
theaters,"  interconnected  and  equip- 
ped for  large-screen  TV,  "can  com- 
pete successfully  for  exclusive  tele- 
vision rights  to  outstanding  sports 
events,"  Nathan  L.  Halpern,  TV  con- 
sultant to  Theater  Owners  of  Amer- 
ica and  Fabian  Theaters,  said  here 
yesterday. 

In  an  address  before  a  convention 
of  theater  owners,  Halpern  pointed 
out  that  "the  profitable  future"  of 


theater  tele  "lies  in  exclusive  pro- 
grams available  only  in  the  theater. 
In  fact,"  he  continued,  "theater  tele- 
vision cannot  be  properly  tested  for 
results  until  it  is  fed  with  exclusive 
programs." 

Since  only  25  of  the  17,000  thea- 
ters in  the  country  could  sew  up  na- 
tional TV  rights,  "with  the  equip- 
ment and  interconnection  of  about 
fifty  good-sized  theaters,  it  will  be- 
(Continued  on  Page  7) 


WEAVER 


Separation  of  NBC's  TV  network 
operations  from  other  departments 
and  activities  of  the  web  into  their 
own  integrated  and  self-contained 
organization 
headed  by  Syl- 
vester L.  (Pat) 
Weaver,  vice- 
president  in 
charge    of  tele, 
was  announced 
Monday  by 
prexy  Joseph  H. 
McConnell. 

Long  rumored 
in  the  trade,  the 
announcement 
was  the  first  of- 
ficial action  to 
be  made  public 
following  a  thorough  study  of  all 
NBC  operations  by  the  efficiency 
firm  of  Booz,  Allen  and  Hamilton. 
Two  similar  organizations  on  the 
(Continued  on  Page  7) 

TBS,  Kermit  Raymond 
Salvage  Plan  Drafted 

Details  of  a  plan  whereby  Howard 
G.  Barnes,  New  York  radio  produ- 
cer, will  form  a  new  corporation  to 
take  over  the  assets  and  operations 
of  the  Transcription  Broadcasting 
System,  Inc.,  and  Kermit-Raymond 
Corp.  were  disclosed  on  Monday  by 
a  spokesman  for  the  creditors. 

Associated  with  Barnes  in  the  new 
corporation  is  Ray  Bloch,  head  of 
Ray  Bloch  Enterprises,  New  York. 
The  jointly-operated  firms  of  TBS 
(Continued  on  Page  8) 


Cantor's  Campaign 

Eddie  Cantor,  emcee  of  NBC's 
"Take  It  Or  Leave  It,"  launched 
his  sixth  annual  "Give-a-Gift-To- 
Ihe-Yank-Who-Gave"  Christmas 
campaign  on  Sunday's  broadcast. 
Each  Christmas  shopper  is  asked 
to  buy  a  gift  for  a  hospitalized 
veteran.  The  gifts  will  be  collec- 
ted and  distributed  by  the  Ameri- 
can Legion,  Jewish  War  Veterans, 
and  Catholic  War  Veterans. 


RADIO  DAILY 


Wednesday.  November  9.  1949 


Vol.  49,  No.  26      Wed.,  Nov.  9,  1949       10  Cts. 


JOHN   W.  ALICOATE 


Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN   KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays.  Sundays 
and  Holidays  at  1501  Bro<jdway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch.  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Aliconte, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily. 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Ct'ble  address :  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older,  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
360  No.  Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
■mder  the  act  of  March  3,  1879. 


FINANCIAL 


_  (November  7)  — 

NEW  YORK  STOCK  EXCHANGE 


High 

ABC  8 
Admiral  Corp.  28'/2 
Am.  Tel.  8,  Tel.      146  1 

CBS  A    25 

CBS  B  ...  245/8 
Philco  .  30'8 
Philco  pfd.  80V4 
RCA  Common  12i& 
RCA  1st  pfd.  741/4 
Stewart-Warner  1 2  V2 
Westinghouse  283$ 
Westinghouse  pfd.  101%  1 
Zenith  Radio  28% 

NEW  YORK  CURB 
Nat.  Union  Radio  25/8 

OVER  THE  CO 

DuMont  Lab  

Stromberg-Carlson   


Net 

Low    Close  Chg. 

7%  8   

28       2838  +  % 

453/8  146  +  S/8 

24%    247/8  +  Vl 

243/8    245/8  +  Vi 

30'/4    30%  +  l/2 

80 1/4    80 1/4  +  1 

12%    12%  —  % 

73%    74  +  3/4 

12%     12%  +  % 

27%  281/4   

01%  101%   

2834  283/4   

EXCHANGE 

2%  2%  —  % 
UNTER 

Bid  Asked 
2OV4  21% 
133/4  15 


WMGM  Sells  Basketball 
To  Five  Local  Sponsors 

(Continued  from  Pa?e  ll 

Lee  Clothes,  Dynamic  Stores,  Ne- 
ciick's,  and  the  New  York  World- 
Telegram. 

The  Knicks  will  play  29  games  at 
home  and  18  away,  opening  their 
season  against  Indianapolis  in  Madi- 
son Square  Garden  on  Thursday. 
Marty  Glickman  will  do  the  play- 
by-play  account. 


WTPS  On  "Unlimited"; 
Other  Activity  At  FCC 

(Continued  from  Page  1) 

light  hours  will  be  halved  after  sun- 
set. 

The  Commission  also  granted  two 
unlimited  time  stations,  with  250 
watts  power,  to  the  Clinton  County 
Broadcasting  Corp.,  Plattsburg,  N.  Y. 
and  the  Cloquet  Broadcasting  Corp. 
Cloquet,  Minn.  The  former  will  be 
on  the  1340  kc  band,  at  an  estimated 
cost  of  $18,943,  and  the  latter  on  the 
1450  band  at  an  estimated  cost  of 
$10,399. 

Texas  Company  Gets  Permit 

Daytime-only  authorizations  were 
announced  for  the  Colorado  City 
Broadcasting  Company,  Colorado 
City.  Texas,  to  operate  on  the  1320 
band  with  500  watts  power  at  an  es- 
timated cost  of  $19,547,  and  for  the 
Missouri  Central  Broadcasters,  Jef- 
ferson City,  Mo.,  to  operate  on  the 
900  kc  band  with  250  watts  at  an 
estimated  construction  cost  of 
$14,000. 

The  Commission  also  granted  a 
permit  for  a  new  non-commercial 
FM  station  to  operate  on  Channel 
203,  with  the  licensee  the  Texas 
Trade  School,  in  Dallas. 


Religious  Video  Workshop 
To  Be  Held  At  Syracuse 

(Continued  from  Page  1) 

announced  today  by  the  Protestant 
Radio  Commission. 

More  than  15  national  church  offi- 
cials will  be  instructed  on  the  use 
of  television  as  a  religious  educa- 
tional medium  in  the  course  of  the 
conclave.  The  Rev.  Everett  Parker, 
director  of  the  Protestant  Radio 
Commission,  summarized  the  situa- 
tion thus:  "churches  had  missed  the 
boat  on  learning  how  to  produce 
good  religious  broadcasts  and  had 
awakened  to  this  fact  20  years  too 
late.  It  is  our  job  to  see  that  church 
leaders  learn  to  help  television  sta- 
tions produce  outstanding  religious 
television  programs." 


Brand  Name  Spots 

The  Brand  Names  Foundation  has 
sent  to  all  U.  S.  stations  a  kit  con- 
taining 25  spot  announcements  rang- 
ing in  length  from  35  seconds  to  50 
seconds,  which  plug  the  theme  that 
brand-name  advertising  helps  to 
provide  better  goods  at  lower  cost. 


^ke  Uoice  of  J^aniai  TOPE K A 
"EN  LUDY,  Central  Monagtr 


Sale  of  Farnsworth 

Held  Legal  By  Court 

(Continued  from  Page  1) 

points  in  the  court's  opinion  were 

(1)  there  was  no  evidence  of  Farns- 
worth officials  having  a  personal  in- 
terest in  the  sale  or  of  failing  to 
present  the  facts  to  the  stockholders; 

(2)  the  cost  of  the  proxy  campaign 
was  judged  as  not  being  excessive; 

(3)  despite  invalid  proxies,  a  major- 
ity were  above  reproach;  and  (4)  on 
the  stockholder  vote  on  dissolution 
of  the  Farnsworth  firm,  the  court 
held  it  was  not  necessary  for  share- 
holders to  vote  on  the  issue. 

Kenny's  attorneys  charged  in  the 
trial  last  August  that  ballots  were 
improperly  counted  when  the  sale 
decision  was  made.  This  suit  in  Fed- 
eral Court  was  the  third  unsuccess- 
ful attempt  by  Kenny  and  Harry 
Hecht,  both  stockholders,  to  block 
the  sale.  The  two  men  filed  suits 
which  were  heard  in  the  New  York 
Supreme  Court  last  April,  but  both 
were  dismissed. 


Phillips  To  Run  WSGW, 
New  Saginaw  Station 

Saginaw.  Mich— Robert  W.  Phil- 
lips, formerly  with  WSAM,  Saginaw, 
has  been  named  general  manager 
of  WSGW,  a  new  station  scheduled 
to  begin  operations  here  next  spring. 
He  has  been  active  in  radio  in  the 
northeastern  Michigan  area  since 
1939. 


MBS  Sets  6-Mo.  Long 
Adv.  Drive  In  Trades 


(Continued  from  Page  1) 

the  medium  of  network  radio,  parti- 
cularly Mutual's  web  operations.  A 
new  trade  character,  known  as 
"Mister  Plus,"  has  been  designed  to 
dramatize  the  campaign  pictorially. 
The  character,  which  will  appear  in 
each  of  the  ads,  will  stress  the  cam- 
paign theme.  "The  Difference  is 
Mutual." 

Among  the  basic  differences  to  be 
highlighted  in  the  campaign  will  be 
"lower  time  costs,  more  homes  de- 
livered per  dollar,  maximum  flexi- 
bility in  arranging  hookups  to  match 
market  distribution,  and  free  'where 
to  buy  it'  cut-in  announcements." 


WCAU  Names  Kelly 

Philadelphia  —  John  T.  "Chick" 
Kelly,  publicity  director  for  WCAU 
and  WCAU-TV  for  the  last  two 
years,  has  been  named  commercial 
representative  for  WCAU-TV,  re- 
porting to  Alex  Rosenman,  vice- 
president  in  charge  of  sales.  Robert- 
N.  Pryor,  WCAU  promotion  director, 
will  take  the  additional  duties  of 
station  publicity,  with  the  title  of 
director  of  promotion  and  publicity. 
Robert  L.  Klaus,  former  managing 
editor  of  TV  Digest,  has  been  added 
to  WCAU's  promotion  and  publicity 
department. 


"Ladies  and 
Gentlemen.." 


It  takes  audience  to 


Here's  the  convention  hall 
at  Philadelphia  before  any  of 
the  "b'hoys"  showed  up.  Not 
a  timely  picture,  but  it 
makes  a  darn  good  point. 

It's  useless  to  talk  to  an  empty  house. 
give  meaning  to  any  message. 

If  you  remember  that  when  you  buy  radio  in  Baltimore, 
you're  bound  to  end  up  with  W-I-T-H.  W-I-T-H  gives  you 
audience  —  big,  steady,  interested  audience  at  rock  bottom 
cost-per-listener. 

W-I-T-H  is  the  big  bargain  buy  because  it  produces  more 
listeners-per-dollar  than  any  other  station  in  town.  So  if  you 
want  to  produce  BIG  results  for  a  LITTLE  bit  of  money,  call 
in  your  Headley-Reed  man  and  get  the  full  W-I-T-H  story. 


BALTIMORE,  MARYLAND 

Tom  Tinsley,  President  •  Represented  by  Headley-Reed 


That's 

penetration 


Among  all  of  the  257  stations  heard  within  the  WLW 
Merchandise-Able  Area,  The  Nation's  Station  received 
six  hours  of  all  listening  during  an  average  week 
between  6  AM  and  Midnight — as  compared  to  an 
average  of  less  than  one  hour  to  the  nine  major  com- 
petitive stations.* 

THAT'S  PENETRATION! 

Listeners  were  tuned  to  .  .  . 

w|  w  Average  of  Nine  Major 

Competitive  Stations 
184  minutes — 6  AM  to  6  PM        — 30  minutes 
143   minutes — 6  PM  to     Midnight — 22  minutes 
327  minutes — 6  AM  to     Midnight — 52  minutes 

WE  REPEAT,  that's  penetration! 

Complete  information  may  be  obtained  at  any  of  the 
WLW  Sales  Offices: 

140  West  9th  St.,  Cincinnati  2,  Ohio 

630  Fifth  Avenue,  New  York  20,  N.  Y. 

360  North  Michigan,  Chicago  1 ,  III. 

6381  Hollywood  Blvd.,  Hollywood  28,  Calif. 
'Nielsen  Radio  Index,  February  -  March,  1949 


when  you  want 

penetration  you  want 


WLW 


the  nation's  most  merchandise-able  station 


CROSLEY     BROADCASTING  CORPORATION 


4 


RADIO  DAILY 


Wednesday.  November  9,  1949 


SOUTHWEST 


NEW  WRR,  Dallas,  personnel  in- 
cludes Virginia  Baker  in  copy 
department,  John  Wolfe  in  sales,  an- 
nouncer Eddie  Hill,  and  Grover 
Herring,  Al  Welch,  and  Charlie  Fro- 
man  in  the  engineering  department. 

"The  Chuck  Wagon  Gang,"  spon- 
sored by  Bewley  Mills  through 
Glenn  Advertising  began  its  18th 
year  on  the  air  this  week  and  its 
12th  year  on  WBAP-570,  Fort  Worth, 
and  the  Lone  Star  Chain.  Talent  on 
the  show  is  the  four  member  Cartel' 
family. 

WBAP-TV,  Fort  Worth,  moves  up 
its  sign-on  time  Monday  through 
Friday  to  4:  00  p.m.  for  two  hours  of 
live  studio  programs.  From  6: 00 
p.m.  to  sign  off  time  remains  un- 
changed with  ABC,  NBC,  studio  and 
remote  programming. 

"Foremost  Young  American's 
Club,"  aired  on  WBAP-570,  Fort 
Worth.  (11:30  a.m.  Saturday)  since 
May,  moved  out  of  radio  into  televi- 
sion November  5.  The  program  is  an 
audience  participation-talent  pro- 
gram for  children,  sponsored  by 
Foremost  Dairies  through  Albert 
Evans  Advertising,  Fort  Worth. 
Television  version  will  run  alterna- 
ting Saturdays  5:45  to  6: 15  p.m. 

Moral  to  untelegenic  sportscast- 
ers:  Bud  Sherman,  sportscaster  for 
WBAP-TV,  Fort  Worth,  who  handles 
wrestling,  high  school  football,  etc., 
received  the  following  note  from 
Smithfield,  Texas:  "I  used  to  swoon 
at  the  sound  of  your  voice,  but  that 
was  long  before  the  night  they 
turned  the  camera  on  you.  Since 
then,  I  just  don't  care  anymore. 
'Heartbroken'." 

Latest  set  count  released  through 
Harold  Hough,  director,  WBAP-TV, 
Fort  Worth,  for  the  Fort  Worth-Dal- 
las area,  is  20,800  sets  as  of  Novem- 
ber 1.  The  station  keeps  close  tabs 
on  the  sets  through  dealer  and  dis- 
tributor connections  and  a  free 
weekly  television  schedule  mailing 
to  home  set  owners. 


WEVD 
117  119  W.  46  St 
HENRY  GREENFIELD,  Mg.  Director  H.Y.19 


California  Commentary.  . . 

•  •  •  Could  the  Mexico  City  visit  of  Frank  Stanton,  president  of 
CBS,  have  any  bearing  on  the  TV  planning  of  Emilio  Azcarraga's  plan- 
ning? ...  it  is  known  that  Prexy  Stanton  will  visit  with  the  Mexican 

radio-movie  tycoon,  and  maybe  they'll  discuss  an 
HollyWOOCi    interchange  of  TV  film.  .  .  .  Azcaxraga  is  said  to 

have  some  definite  ideas  about  a  TV  transcription 
network  that  might  become  international  in  scope.  .  .  .  Rumored  that 
NBC's  coast  television  personnel  will  undergo  some  changes  in  the 
reorganization  of  the  web's  operational  departments.  .  .  .  Ronson  Lighters 
will  sponsor  a  new  weekly  musical  variety  program,  "The  lohhny 
Desmond  Show,"  over  the  full  271-station  network  of  ABC  starting 
Wednesday.  Jan.  11,  1950.  Contract  runs  for  49  weeks.  Eleanor  Engel 
will  announce.  .  .  .  Gordon  MacRae,  the  warbler  and  Mrs.  MacRae  are 
vacationing  in  New  York,  staying  at  the  Waldorf,  no  less,  where 
Gordon  once  was  refused  a  bellboy  job.  .  .  .  lack  Carson  has  booked 
a  second  airplane  tour  of  veterans  hospitals.  This  one  takes  him  to 
Wymoing,  Colorado,  New  Mexico.  Oklahoma  and  Texas.  .  .  .  Garry 
Moore  has  turned  down  a  thirty-minute  sponsor  for  his  daytime  program. 
Bankroller  oiiered  a  tive-a-week  backing  if  Moore  would  trim  his  hour 
to  30  minutes.  Moore,  who  has  Ken  Carson  and  Ilene  Woods  helping 
him  on  the  chore,  relused.  .  .  .  Hal  Sawyer's  Hollywood  TV  show,  "I'll 
Buy  That."  being  eyed  by  national  experts  as  a  test  of  TV's  selling 
power,  is  sold  out,  with  three  sponsors.  Sawyer  is  starting  another 
similar  program  within  a  month. 

Tfr  ft  "ft  # 
•  •  •  Jo  Stafford  wound  up  an  eight-day  concert  tour  of 
the  midwest  by  appearing  at  Purdue  University,  in  Lafayette, 
Ind.  She  opens  next  at  the  Paramount  in  New  York.  .  .  .  Doris 
Day  will  guest  on  Railroad  Hour  over  NBC  when  "No,  No, 
Nanette"  is  aired.  .  .  .  Ben  Gage  has  telecast  his  final  "Ben  Gage 
Show"  over  CBS-KTTV  and  will  now  prep  his  two  new  video 
packages,  "Backstage  with  Ben"  and  "Milestones  in  Showbusiness." 
.  .  .  Allan  Jones  and  Irene  Hervey  will  guest  on  Milton  Berle 
NBC  TV  program  in  New  York  on  Nov.  15th,  when  they  return 
from  England  after  a  seven-month  concert  tour.  Stint  will  mark 
first  U.  S.  appearance  of  act  on  state-side  TV.  .  .  .  Beginning  Nov. 
15th,  Art  Linkletter's  "People  are  Funny"  show  will  be  taped  for 
four  consecutive  broadcasts.  Guedel,  show's  producer,  feels  that 
there  will  be  greater  advantage  in  taping  "People  are  Funny" 
because  it  will  allow  greater  latitude  for  Art's  great  ad  lib  talent. 
.  .  .  Jimmy  Wakely  plays  the  Fox  Theater,  Detroit  for  one  week 
starting  Nov.  11th,  before  going  into  the  Thunderbird  Hotel  at 
Las  Vegas.  .  .  .  Sara  Berner  is  taking  on  title  of  featured  vocalist 
with  due  notice  to  Dinah  Shore  and  Doris  Day,  Sara  vocaling  in 
dialect  on  Jack  Benny  Show,  Bob  Hope  Show,  and  on  the  Jimmy 
Durante  Program.  .  .  .  Larry  Kolpack,  of  Larry  Finley  Productions 
returned  to  Hollywood  after  a  lengthy  tour  making  a  survey  of 
radio  and  TV  stations.  .  .  .  Larry  Parks,  Maxie  Windsor,  and 
Stan  Laurel  highlighted  the  sequence  of  Erskine  Johnson's  "Holly- 
wood Reel"  over  KECA-TV,  Hollywood,  Nov.  2,  at  7:30  p.m., 
P.  S.  T.  .  .  .  Comedian  Jack  Marshall,  back  from  his  stint  in  Salt 
Lake  and  is  the  first  actor  set  for  Estelle  Taylor's  second  series 
of  "Taylored  Lady"  fashion  featurettes,  which  will  again  be 
filmed  on  16mm  for  TV  release.  .  .  .  Marc  Lawrence,  who  por- 
trays ganster  roles  on  radio,  TV  and  the  screen,  has  reported  to 
MGM  for  his  part  in  "Asphalt  Jungle,"  produced  by  Arthur 
Hornblow  and  directed  by  John  Huston.  .  .  .  Fran  Warren,  Broad- 
way show  singer  and  recording  artist,  joined  the  Henry  Morgan 
show  as  featured  vocalist  on  Friday,  Nov.  4th. 


CHICAGO 


By  HAL  TATE 

BEN  ROGERS  of  the  Veterans 
Administration  has  been  trans- 
ferred here  from  Washington,  D.  C. 
He'll  be  the  information  service  rep- 
resentative for  radio  and  television 
for  Illinois,  Indiana  and  Wisconsin. 
Rogers  has  already  cut  three  "Here's 
to  Veterans"  shows  at  the  local  Uni- 
versal Recording  studios  for  Janu- 
ary release.  Featured  in  this  14th 
series  will  be  Orrin  Tucker,  Jack 
Fina  and  Buddy  Moreno.  G.  I.  loans 
and  hospital  priorities  are  plugged 
by  the  bandleaders  in  the  forthcom- 
ing series. 

Radio  and  TV  actress  Kay  West- 
fall  has  been  signed  for  a  starring 
role  in  "The  Golden  Gloves  Story" 
currently  being  filmed  in  Chicago 
by  Central  National  Pictures.  James 
Dunn  has  the  leading  male  role  in 
this  boxing  yarn  which  is  being  pro- 
duced by  Chicagoan  Carl  Krueger 
for  Eagle-Lion  release. 

'Fix  It'  To  Greystone 

The  Greystone  Press  has  signed 
for  sponsorship  of  "Mr.  Fix  It," 
quarter-hour  weekly  program  of 
home  repair  suggestions,  on  CBS, 
Saturday,  2:30-2:45  p.m.,  starting 
Jan.  7,  on  behalf  of  Popular  Mech- 
anics Complete  Book  of  Home  Re- 
pairs. H.  B.  Humphrey.  Inc.,  New 
York,  is  the  agency. 


Western  Echoes,  five-day  a  week 
KMBC-KFRM  feature  at  5:30 
p.m.,  stars  the  Rhythm  Riders. 
These  four  young  vocal-instru- 
mentalists have  been  featured  on 
network  programs  and  their 


arrangements  of  western  and 
popular  tunes  are  extremely  well 
received.  They  haye  a  large  fol- 
lowing in  the  Heart  of  America, 
and  their  personal  appearances  in 
the  area  win  new  fans  every  week. 

Satisfied  sponsors  have  includ- 
ed Grove  Laboratories,  Allbritton 
Motors,  and  other  local  accounts. 

Contact  us,  or  any  Free  &  Peters  . 
k.  "Colonel"  for  availabilities!  A 


KM  BC 

of  Kansas  Cily 

KFRM 

for  Rural  Kansas 


For  a  whale  of  a  sales  job  in  the  2  biggest  markets 
in  the  West,  buy  KFRC,  San  Francisco  and  KHJ,  Los 
Angeles ...  Economy,  Complete  Coverage,  25  Years  of 
Successful  Selling -All  Yours  with  these  Key  Stations 
of  Don  LEE-the  Nation's  Greatest  Regional  Network. 


Represented  Nationally  by  JOHN  Blair  &  Co. 


6 


RADIO  DAILY 


Wednesday,  November  9.  1949 


san  FRuncisco 


By  NOEL  CORBETT 

LLOYD  E.  YODER  in  from  KOA, 
Denver,  in  town  to  referee  the 
Denver  U-St.  Mary's  game  at  the 
Lodi  Grape  Bowl.  Sid  Strotz,  NBC 
veepee  up  from  Hollywood.  He'll 
round-table  with  Yoder  and  John 
Elwood  while  here. 

Taylor  Graves,  New  York  stage 
and  radio  actor  home-towning  and 
doing  a  featured  role  in  "Finian's 
Rainbow." 

The  Chronicle  and  local  dealers 
are  giving  away  twelve  television 
sets.  No  box  tops,  no  nothing — just 
fill  out  a  blank  "I  want  a  television 
set,  because.  .  .  " 

It  is  a  small  world.  Edna  Fischer 
and  Arch  Le  Roux  put  out  a  record- 
ing of  "Small  World."  Then,  in 
checking  through  the  KSFO  record 
library  they  found  another  tune  by 
the  same  name.  Further  check  found 
that  song  titles  can't  be  copyrighted. 
Fact  of  which  makes  Edna  and  Arch 
muchly  relieved. 

Bob  Moore's  KEEN  disc  show  is 
proving  a  winner  with  Bay  Area  lis- 
teners. He  plays  records  from  every 
era,  which  he  has  gathered  over  a 
period  of  years. 

The  First  Savings  and  Loan  Asso- 
ciation of  Oakland  is  now  sponsor- 
ing "Musical  Dividends"  on  KNBC 
Tuesdays  and  Thursdays  at  7:30  p.m. 


Television  engineers  call 
this  the  "Test  Pattern"  of 
WMAR-TV. 

Set-owners  call  it  a  sure 
identification  of  finest  in  tele- 
vision entertainment. 

Businessmen  are  discover- 
ing that  it  means  the  best 
buy  in  television  in  Maryland ! 

WMAR-TV 

The  Sunpapers  Station 

CHANNEL  2  •  BALTIMORE,  MD. 


Info  On  Women  s  Programs 
Badly  Needed,  AWB  Is  Told 


i  Continued  from  Page  1) 


AWB  delegates  that  there  is  a  grow- 
ing recognition  that  women  broad- 
casters are  for  the  most  part  sales 
people,  not  only  talent.  She  said  that 
she  as  a  time  buyer,  finds  it  difficult 
to  obtain  information  of  the  markets 
covered  by  women's  programs 
throughout  the  country  and  their  ef- 
fectiveness as  selling  media. 

Maurice  Mitchell,  director  of  the 
NAB's  broadcast  advertising  bureau, 
also  speaking  on  the  general  topic 
of  "This  Week's  Pay  Check,"  de- 
clared that  the  woman's  program  is 
essentially  a  "framework  for  adver- 
tising" and  that  the  "woman  broad- 
caster is  in  reality  a  commercial  an- 
nouncer who  has  the  peculiar  abil- 
ity to  deliver  a  personal  recommen- 
dation," as  one  person  would  deliver 
to  another.  He  reminded  the  confer- 
ees that  if  women  broadcasters  are 
going  to  be  effective  salesmen  for 
their  clients,  they  should  concen- 
trate some  of  their  efforts  on  learn- 
ing about  their  sponsors'  problems. 

Sally  Work,  the  district  chairman, 
greeted  the  women  broadcasters 
after  which  Gertrude  Grover  took 
over  as  moderator  of  the  first  ses- 
sion. Barbara  Welles  of  WOR  de- 
scribed what  a  woman  broadcaster 
does,  in  answer  to  Who  Earns  It  And 
How,  pointing  out  that  the  half-hour 
on  the  air  is  the  least  of  the  work 
entailed. 

Alma  Dettinger  of  WQXR  outlined 
the  woman  broadcaster's  relation- 
ship with  her  sponsor.  Mary  Eileen 
Ranney  of  WROW,  Albany,  cited 
other  illustrations  as  to  how  the  wo- 
man broadcaster  must  not  only  sup- 
plement the  work  of  the  salesmen, 
but  actually  be  the  saleswoman  not 
only  for  her  program,  but  for  her 
station. 

The  guests  at  the  luncheon  in- 
cluded Lloyd  George  Vennard  of  the 
Edward  Petry  Associates  and  Mrs. 
Elizabeth  Colclough,  program  man- 
ager of  "Town  Meeting  of  the  Air." 
Network  and  station  representatives 


FCC's  'No'  To  WJR  Plea 
Upheld  By  Capital  Court 

(Continued  from  Page  1) 

WJR  that  its  rights  were  not  being 
properly  regarded. 

The  Detroit  station,  also  on  the  760 
band,  had  complained  of  interfer- 
ence from  the  North  Carolina  grant. 
When  the  Commission  refused  to 
grant  it  oral  argument  of  the  inter- 
ference claim,  appeal  was  taken  to 
the  court.  Last  spring  the  Commis- 
sion returned  the  case  to  the  FCC 
with  the  admonition  that  more  con- 
sideration be  given  WJR,  and  asking 
for  the  facts  in  the  case. 

Monday  the  court  held  that  WJR's 
license  was  not  adversely  affected 
and  that,  on  the  merits,  there  was  no 
reason  to  upset  the  Commission 
grant.  The  court  made  it  plain  that 
it  does  not  feel  the  Commission  is 
obliged  to  hear  every  party  claiming 
to  be  affected  by  any  of  its  actions. 


at  the  luncheon  included  Adolf  N. 
Hult,  vice-president  in  charge  of 
sales.  Mutual  Broadcasting  System; 
Sterling  Fisher,  manager  of  public 
affairs  and  education,  NBC;  J.  R. 
Poppele,  vice-president  of  WOR  and 
president  of  Television  Broadcasters 
Association;  Miss  Bette  Doolittle, 
acting  executive  secretary  of  the 
AWB;  Mrs.  Gertrude  Zorbaugh,  as- 
sistant secretary,  ABC;  William  C. 
Ackerman,  director  of  reference  de- 
partment, CBS;  George  Wallace, 
manager,  sales  promotion  AM-TV, 
NBC;  Mrs.  Dorothy  Lewis,  United 
Nations;  Miss  Sally  Work,  WBEN, 
chairman.  District  11,  AWB,  and 
Mrs.  Doris  Corwith,  NBC,  chairman 
of  the  conference. 

Official  hosts  at  the  cocktail  party 
for  women  broadcasters  were  Mr. 
and  Mrs.  Elliott  Sanger,  WQXR; 
Robert  A.  Schmid  and  Roy  Danish, 
MBS;  J.  R.  Poppele  and  Julius  See- 
bach,  WOR;  William  Moore,  WBNX; 
Gordon  Graham,  WCBS;  Thomas 
McFadden  and  Don  Norman,  WNBC; 
and  Miss  Grace  Johnsen,  ABC. 

The  committee  in  charge  of  the 
convention  included:  Doris  Corwith, 
NBC,  chairman;  Dorothy  A.  Kemble, 
Mutual,  vice-chairman;  Ruth  Trex- 
ler,  ABC;  Alma  Dettinger,  WQXR; 
Linnea  Nelson,  J.  Walter  Thompson; 
and  Agnes  Law,  CBS. 


AGENCIES 


WIN  C.  GOULDON  has  joined  the 
publicity  department  of  Benton 
&  Bowles,  Inc.  He  was  formerly  with 
The  Mutual  Broadcasting  System 
and  the  New  York  Daily  News. 


BROOKE,  SMITH,  FRENCH  & 
DORRANCE,  INC.,  Detroit  and  New 
York  advertising  agency,  announces 
the  addition  of  Boris  I.  Moroz  to  its 
creative  copy  staff  in  the  Detroit 
Division. 


THE  WASHINGTON  LOAN  & 
TRUST  COMPANY,  one  of  Wash- 
ington's largest  and  oldest  banks, 
has  just  appointed  Kal,  Ehrlich  & 
Merrick  Advertising,  Inc.,  to  place 
its  advertising. 


ARTHUR  PINE  ASSOCIATES 
have  been  appointed  by  Gund  Man- 
ufacturing Company,  makers  of 
stuffed  toys,  to  handle  their  publi- 
city-public relations  in  all  media. 


WALTER  KANER  ASSOCIATES, 
have  been  engaged  to  direct  publi- 
city and  promotion  for  WVNJ,  New- 
ark. 


H.  B.  LEQUATTE,  INC.,  has  been 
named  by  the  Throwsters  Group  of 
the  National  Federation  of  Textiles, 
to  promote  the  use  of  twisted  nylon 
in  making  women's  hosiery. 


LES  HAFNER  &  C.  F.  VETTER,  JR. 


announce 


PRODUCTION  STAGES  1,2,3  and  4 


now  in  operation 


at 


MOTION  PICTURE  STAGES,  INC. 
3  EAST  57th  STREET 


PLaza  3-4840 


Section  of  RADIO  DAILY.  Wednesday.  November  9.  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


NBC  SEPARATES  TELE  FROM  AM 


TELE  TOPICS 


A  BC'S  HUGE  NEW  STUDIO  in  the  con- 
verted  stable  on  West  66th  street 
was  shown  off  to  best  advantage  Sunday 
nite  in  the  debut  of  the  Paul  Whiteman 
Goodyear  Revue.  The  spaciousness  of  the 
studio  combined  with  striking  backgrounds 
by  James  McNaughton  enabled  producer 
Tony  Stanford  to  mount  a  variety  show 
that  was,  overall,  as  entertaining  as  any- 
thing on  the  air.  In  addition,  two  dance 
numbers  were  staged  by  Valerie  Bettis  in 
such  a  grand  manner,  although  only  six 
dancers  were  involved,  that  they  gave 
the  impression  of  monster  production  num- 
bers in  a  Hollywood  musical.  Excellent 
camera  work,  concentrating  on  depth  in- 
stead of  width,  gave  the  dances  a  scope 
and  three-dimensional  effect  that  were 
truly  exciting.  Whiteman's  music  was  full 
and  rich  and  the  maestro  handled  his  be 
tween-act  chores  in  a  most  pleasing  man- 
ner. Junie  Keegan,  his  singer,  is  a  13-year- 
old  with  wistful  expression  and  velvety 
voice.  Guests  Eddie  Albert  and  Allyn  Mc 
Clerie  were  charming  in  a  number  from 
"Miss  Liberty,"  while  Darla  Hood  and  the 
Enchanters  offered  an  amusing  bit  of 
vocalizing.  Program  closed  with  Charles 
Laughton  reading  from  "Of  Time  and  The 
River."  His  stirring  interpretation  made 
Wolfe's  beautiful  prose  come  alive,  and 
almost  made  us  forget  that  he  was  solo 
on  camera  for  almost  five  minutes.  .  .  . 
Program  is  scripted  by  George  Faukner, 
directed  by  Wm.  H.  Brown,  Jr.,  with  Ward 
Byron  producing  for  ABC.  Middle  com- 
mercial was  all  fouled  up  as  cues  were 
missed  right  and  left.  Agency  for  Good- 
year is  YtrR. 

• 

\A/PIX  CUTTING  BACK  again,  plans 
*  '  to  axe  about  five  shows.  Staff  cuts 
already  under  way  and  include  flack  Bob 
Rodgers  and  producer  Jack  Balch  plus  sev- 
eral cameramen  and  engineers  and  others. 
.  .  .  Wyllis  Cooper,  one  of  the  best  writers 
in  all  radio,  has  joined  CBS-TV  as  exec 
producer-director-writer.  He's  working  on 
a  new  dramatic  series  to  include  his  own 
work  and  that  of  other  writers.  .  .  .  WNBT 
dropped  the  Hank  McCune  show,  filmed 
in  H'wood  by  Showmanship,  Inc.,  on  short 
notice  because  station  execs  were  disap- 
pointed with  print  quality. 


/-*BS  PLANNING  a  new  dramatic  series 
based  on  the  Edna  Ferber-George  S. 
Kaufman  play,  "Stage  Door,"  to  follow  the 
pattern  of  "The  Front  Page."  Web  also 
building  a  comedy  seg  around  Al  Bernie 
for  airing  in  the  Wednesday,  9:30-10  p.m. 
slot.  .  .  .  Backstage  at  the  Whiteman 
preem,  an  impromptu  whistling  concert  by 
Adolph  Green,  who  was  waiting  for  his 
wife,  Allyn  McClerie,  and  makeup  man 
Herman  Buchman  attracted  the  attention 
of  Pops  and  the  rest  of  the  cast.  They 
were  whistling  Brahms'  Double  Concerto. 


George  Frey  Named  Director  Of  Video  Sales; 
Smith  To  Head  Operations;  Blackburn  To  Coast; 
Wile  In  N.  Y.  Production  As  Assistant  To  Weaver 


(Continued 

same  administrative  level  as  TV, 
one  for  sound  broadcasting  and  the 
other  for  owned-and-operated  sta- 
tions, are  now  being  formed.  Mc- 
Connell  said. 

It  is  expected 
that  executive 
veepee  Charles 
R.  Denny,  Jr.. 
will  be  chief  of 
AM  activities, 
with  the  top  post 
for  stations  still 
to  be  filled. 
James  Gaines  is 
now  director  of 
o.  &  o.  outlets. 

In  the  new  TV 
organiza  tion, 
George    Frey  SMITH 
manager  of  Eastern  sales  for  AM 
and  TV,  becomes  director  of  sales 
for  tele. 

It  also  is  believed  that  Harry  C. 
Kopf.  now  administrative  veepee  in 
charge  of  sales, 
will  be  named 
to  the  top  radio 
sales  post. 

Other  top  ex- 
ecs working  un- 
der   Weaver  in 
the   new  set-up 
are  Carleton  D. 
Smith,  who  con- 
tinues as  direc- 
m    'W-       jw         tor    of  opera- 
^m^^f-         tions;  Frederic 
Wk  W.  Wile,  Jr.,  as- 

fl|[^  sistant   to  Wea- 

ver,     who  be- 
comes director 
of  production, 
Blackburn,  national 
program   director,    who    moves  to 
Hollywood  as  head  of  TV  network 
operations. 

Blackburn,  who  has  had  consider- 


WILE 


and 


FREY 

Norman 


from  Page  1) 

able  experience  in  motion  pictures, 
will  begin  work  at  once  to  develop  TV 
formats  for  NBC's  top  AM  stars  and 
other  Hollywood 
personalities, 
Weaver  said. 

The  following 
departments  will 
report  to  Smith, 
Weaver  announ- 
ced: controller, 
headed  by  J.  R. 
Myers;  film  syn- 
dication, Russell 
Johnston;  pro- 
duction services, 
Fred  Shawn; 
station  relations, 
Sheldon  B.  Hick- 
ox,  Jr.,  and  tech- 
nical operations, 
Robert  E.Shelby. 

Under  Frey  will  be  grouped  time 
sales,  with  Edward  Hitz  as  eastern 
sales  manager;  Eugene  Hogue,  mid- 
western  sales  manager,  and  program 
sales,  headed  by 
Robert  W.  Sarn- 
off,  formerly  na- 
tional manager 
of  program  pro- 
duction. 

The  following 
departments  will 
report  to  Wile: 
new  program 
development 
headed  by  Fred 
Coe;  talent,  Carl 
Stanton;  pro- 
gram production, 
with  the  follow- 
i  n  g  producers: 
Richard  Berger, 
William  Garden,  George  McGarrett. 
Victor  McLeod.  Roger  Muir  and 
Ernest  Walling,  and  continuity  ac- 
ceptance. 


BLACKBURN 


Sees  Theaters  Outbidding  Nets 
For  Exclusive  TV  Sports  Rights 


(Continued 

come  possible  to  program  exclusive 
television  entertainment  regularly 
in  the  theaters,"  he  said.  "From  this 
number  of  theaters,  more  money  can 
be  made  available,  plus  profit,  for 
program  production  than  is  paid  out 
today  for  any  regular  entertainment 
program  in  television.  These  finan- 
cial facts  underscore  the  sound 
economic  structure  for  building 
theater  television." 
To    assure    the    development  of 


from  Page  1 ) 

theater  tele,  Halpern  said,  "it  is 
necessary  and  desirable"  for  the  film 
industry  to  seek  allocation  of  chan- 
nels from  the  FCC.  Unless  this  is 
done  quickly,  the  industry  "is  in 
danger  of  losing  them  by  default," 
he  added. 

Halpern  reported  that  four  thea- 
ters in  the  country  now  have  TV 
equipment  installed  and  that  an  ad- 
ditional six  to  eight  theaters  expect 
to  install  TV  in  a  few  months. 


Manufacturer  Urges 
Color  Tests  In  Homes 


Arco  Electronics,  distributors  of 
electronic  components,  on  Monday 
outlined  to  the  FCC  a  plan  which, 
the  firm  claimed,  "would  enable 
250,000  'fan  experimenters'  to  assist 
in  trial  and  error  testing  of  proposed 
systems  of  color  television." 

The  firm  proposed  that  the  Com- 
mission "order"  proponents  of  color 
television  systems  to  provide  color 
telecasts  in  major  metropolitan  mar- 
kets "for  a  minimum  number  of 
hours  per  day,"  so  that  "interested 
individuals"  could  test  their  signal. 

Arco's  letter  to  the  FCC  said  in 
part:  "In  the  course  of  direct  testi- 
mony during  the  past  few  weeks, 
members  of  the  Commission  have 
repeatedly  sought  a  way  to  deter- 
mine whether  the  color  systems  now 
being  proposed  would  be  accepted 
by  the  public.  .  .  .  We  are  proposing 
that  the  Commission  rely  for  advice 
on  the  judgement  of  250,000  experi- 
menters. ..." 

Arco  added  that  it  "and  several 
hundred  other  qualified  firms,"  are 
prepared  to  provide  essential  parts 
and  components,  either  in  separate 
form  or  in  "knockdown"  kits,  for 
the  use  of  "fan  experimenters." 


New  Air  Time  High 

Claimed  By  WLW-T 

Cincinnati — An  all  time  high  of  11 
hours  and  four  minutes  of  daily  pro- 
gramming during  October  has  been 
reported  for  WLW-T  for  what  is 
claimed  to  be  one  of  the  most  ex- 
tensive schedules  offered  by  any  sta- 
tion in  the  country.  The  report  was 
prepared  by  Don  Miller,  head  of  the 
Crosley  research  department. 

Figures  for  October  showed  a 
daily  increase  of  three  hours  and  six 
minutes  over  the  previous  month, 
and  five  hours  and  52  minutes  over 
the  figures  recorded  for  the  station 
six  months  ago.  The  increase  is  ac- 
counted for  by  the  inauguration  of 
coaxial  cable  service  and  increased 
local  daytime  programming  by  the 
station. 

Local  programming  averaged  six 
hours  and  54  minutes  daily,  or  62.2 
per  cent  of  the  station's  total  air 
time.  A  daily  average  of  four  hours 
and  42  minutes  of  this  time  was  of 
studio  origin,  while  films  averaged 
one  and  a  half  hours  daily.  Despite 
the  scheduling  of  local  football  con- 
tests, remotes  averaged  only  16 
minutes  per  day. 

Network  service  accounted  for 
37.4  per  cent  of  the  total  hours  on 
the  air  during  October. 


3 


RADIO  DAILY 


Wednesday.  November  9,  1949 


Newsmen  Gathering 
For  Nat.  Convention 


(Continued  from  Page  1) 

Success  have  also  been  arranged 
for  Thursday.  The  publicity  Arm  of 
Carl  Byoir  and  Assoc.  will  act  as 
hosts  at  an  NARND  cocktail  party 
to  be  held  at  the  Commodore  from 
6  to  8  p.m.  tomorrow. 

Miller  to  Speak 
The  convention  opens  officially 
with  registration  at  9  a.m.  on  Friday. 
A  business  session  is  scheduled  for 
10  a.m.,  with  NAB  President  Justin 
Miller  speaking  at  11:30  a.m.  After- 
noon speakers  include  Benjamin 
Cohen,  assistant  secretary-general  of 
the  UN,  speaking  at  2  p.m.  Friday; 
Edwin  S.  Canham,  editor  of  The 
Christian  Science  Monitor,  speaking 
at  2: 15  p.m.,  and  Robert  K.  Richards. 
NAB  public  relations  director, 
speaking  at  3  p.m.  A  panel  discus- 
sion on  "Disaster  Preparedness," 
with  network  news  chiefs  partici- 
pating, is  slated  for  3: 15-5  rj.m.  From 
5  to  7  p.m.,  on  Friday,  INS  will  host 
a  cocktail  party  for  NARND  dele- 
gates at  Toots  Shor's  restaurant. 

TU  Panel  Planned 

Topping  Saturday's  agenda  is  a 
television  panel,  9:30  a.m. -12: 30  p.m. 
"with  Ad  Schneider,  director  of  TV 
for  NBC.  as  chairman.  Wilton  Cobb, 
manager  of  WMAZ.  Macon,  Ga.,  will 
act  as  chairman  for  a  panel  on 
"Profitability  of  Professional  Radio 
Newsrooms,"  3:  30-5  p.m.  The  United 
Press  will  host  a  cocktail  party  at 
the  Commodore  from  5  to  7  p.m. 
Gen.  Omar  N.  Bradley  and  Edward 
R.  Murrow  are  the  featured  speak- 
ers at  the  annual  banquet,  starting 
at  7:30  p.m.,  on  Saturday. 

A  discussion  of  "What  Will  Tele- 
vision Do  To  News  Broadcasts?," 
with  Elmer  Davis  and  Charles  Hull 
Wolfe,  of  McCann-Erickson,  will  be 
held  from  10  a.m.  to  12  noon  on 
Sunday.  A  business  session  will  fol- 
low with  final  adjournment  set  for 
12:30  p.m. 


Ladner  Leaves  NBC 

Henry  Ladner  has  resigned  as  as- 
sistant to  NBC's  administrative  vice- 
president,  John  MacDonald,  to  open 
his  own  law  offices  in  New  York. 
From  1935  to  1948  Ladner  served 
as  assistant  general  counsel  in  NBC's 
legal  department,  and  for  a  brief 
period  was  acting  general  counsel. 


1 9IK, 


I9t» 


FRENCH  RESTAURANT 

LUNCHEON  from  $2.00 
DINNER  from  $3.00 
COCKTAIL  BAR 

JamouA'JkeacJt  CandieA 
15  East  52nd  St. 

AIR  CONDITIONED 


COflST-TO-COflST 


WWNI  Aids  School  Band 

Wabash,  Ind.— WWNI  hit  the  jack- 
pot when  Bob  Williams,  emcee  for 
"The  Bandstand,"  went  on  the  air 
with  a  plea  for  people  to  donate 
money  to  send  the  Wabash  High 
School  Band  on  their  last  out  of 
town  football  trip.  In  just  a  few 
minutes,  more  than  enough  money 
was  pledged  to  cover  this  trip. 

Family  Partnership 

Amarillo,  Tex.  —  The  FCC  has 
granted  transfer  of  200  shares  of 
stock  in  the  Amarillo  Broadcasting 
Co.,  from  J.  Lindsey  Nunn  to  his  son, 
Gilmore  H.  Nunn.  In  the  transaction 
father  and  son  become  equal  part- 
ners. There  was  no  money  involved 
in  the  deal. 

Fire  Safety  Series 

Portland,  Ore.— "Firefighters,"  a 
syndicated  program  for  youngsters 
was  aired  the  first  time  over  West- 
inghouse,  KEX.  Constructed  on  an 
educational  theme,  as  well  as  enter- 
taining feature  of  life  in  a  metro- 
politan fire  department,  the  Monday 
through  Friday  program  is  spon- 
sored by  the  Grandma  Cookie  Com- 
pany. 

WCOP  Halloween  Party 

Boston,  Mass.— K.  Thomas  Call, 
lo^al  Swamnscott  man  known  to  his 
friends  as  "Tito,  the  Magical  Clown," 
was  the  featured  attraction  at  the 
Halloween  party  given  by  Voltairine 
Block.  In  addition  to  the  songs, 
games,  and  fun.  Miss  Block  present- 
ed a  program  of  comedy  and  magic 
with  children  in  her  WCOP  audi- 
ence taking  part. 

Meaney  Named  Director 

Newark,  N.  J. — Don  Meaney  has 
been  appointed  director  of  news  at 
WNJR.  Meany  was  formerly  a  mem- 
ber of  the  news  staff.  He  replaces 
Harry  Nash,  who  was  recalled  to  the 
staff  of  the  Newark  News,  WNJR 
parent  company. 

Tennis  Joins  WORZ 

Orlando,  Fla. — WORZ  announces 
the  addition  to  its  continuity  staff  of 
Melvin  H.  Tennis  who  came  to  the 
station  after  completing  graduate 
work  in  radio  writing  at  the  Univer- 
sity of  Chicago. 


TALENT  UNLIMITED- 

Seek  advertising  agency  connection — 
have  had  20  years  of  creative  and  prac- 
tical theatrical,  radio  and  television 
production  experience — now  producing 
major  network  video  show — prefer  join 
medium-size  general  ad  agency  staff  to 
round  out  background — age  40,  person- 
able.   Box  284, 

RADIO  DAILY 
1501  Broadway  New  York,  N.  Y. 


Employment  Service 

Hartford,  Conn. — Each  weekday 
morning,  on  the  9: 30  a.m.,  "This  Is 
Hartford"  program  over  WDRC, 
Chief  Announcer  Russ  Naughton 
lists  job  availabilities  submitted  to 
the  station.  As  a  result,  in  the  past 
few  weeks  since  the  "service"  origi- 
nated, 45  jobs  have  been  filled. 

Troxel  Joins  WTVJ 

Miami,  Fla.  —  Joseph  R.  "Dick" 
Troxel  has  joined  the  technical  staff 
at  WTVJ.  Troxel  formerly  was  a 
director  for  Southern  Television 
Productions  in  Louisville,  Ky.,  and 
also  produced  television  shows  for 
WATV  in  Newark,  N.  J.  Troxel  will 
replace  James  Loomis  who  left  the 
WTVJ  staff  to  enter  an  advertising 
firm. 

Election  News  On  WDRC 

Hartford,  Conn. — The  facilities  of 
WDRC  and  the  Hartford  Courant 
are  being  combined  to  broadcast 
Hartford  municipal  election  results 
on  November  8.  WDRC  is  setting  up 
a  special  election  booth  in  the  offices 
of  the  morning  newspaper  to  broad- 
cast a  play-by-play  of  election  re- 
turns, starting  shortly  after  6  p.m. 
This  cooperative  election  effort  be- 
tween the  station  and  the  radio  has 
been  in  effect  for  many  years. 


TBS,  Kermil  Raymond 
Salvage  Plan  Drafted 


(Continued  from  Page  1) 

and  Kermit-Raymond  have  been  in 
financial  difficulties  since  the  sud- 
den death  of  Ray  Green,  their  chief 
executive,  last  summer. 

A  message  to  creditors  sets  forth 
as  follows  the  terms  of  an  agree- 
ment under  which  Barnes  and  Bloch 
hope  to  salvage  the  enterprise.  "Mr. 
Barnes  will  make  a  capital  invest- 
ment to  enable  him  to  attempt  the 
marketing  of  the  programs.  Under 
the  plan  the  creditors  will  share  in 
the  proceeds  received  by  the  new 
corporation  until  each  creditor  has 
received  60  per  cent  of  his  respec- 
tive claim  or  40  per  cent  if  paid 
within  nine  months." 

A  list  of  liabilities  shows  that  TBS 
owes  $32,684.63,  and  Kermit-Ray- 
mond $82,880.46,  for  an  overall  total 
of  $115,573.09.  Free  assets  of  both 
corporations  are  described  by  the 
creditor's  spokesman,  Charles  Lieb, 
as  "negligible."  Lieb's  report  to  the 
creditors  continues: 

"The  inescapable  conclusion 
reached  by  the  creditors  committee 
was  that  the  only  hope  of  any  sal- 
vage for  creditors  lay  in  the  direc- 
tion of  the  continued  operation  of 
the  business.  .  .  .  The  committee 
feels  that  this  plan  (whereby  the 
corporation  headed  by  Barnes  will 
take  over)  offer  the  best  hope  for 
salvage." 


Your  Move? 

North  American  Van  Lines  recently  started  a  Sunday 
show  on  WOWO  at  5:45  PM.  Response  to  the  very 
first  program  included  one  inquiry  from  a  town  135 
miles  from  Fort  Wayne;  another  from  an  Iowa  city. 
Both  led  to  sales! 

To  keep  goods  and  services  moving  in  a  big,  broad, 
buy-minded  Midwestern  market  (59  BMB  counties) . . 
tell  your  story  on  WOWO.  For  availabilities,  get  in 
touch  with  WOWO  or  Free  &  Peters.  It's  your  move  ! 


FORT  WAYNE 

ABC  NETWORK 
AFFILIATE 


WOWO 


WESTINGHOUSE  RADIO   STATIONS  Inc 

KYW  .   KDK A  •   KEX  •  WBZ   •   WBZA   •  WOWO  .WBZ-TV 

National   Representor! ves.   Free   &   Peters,   except   for  WBZ-TV; 
for  WBZ-TV,  NBC  Spot  Sales 


The  National  Daily  Newspaper  of  Commercial   Radio   and  Television 


VOL.  49,  NO.  27 


NEW  YORK,  THURSDAY,  NOVEMBER  10.  1949 


TEN  CENTS 


NAB  BOARD  FACES  MANY  PROBLEMS 


Cuba's  Reply  To  NAB 
Says  U.  S.  'Hogs'  Air 


Washington  Bureau  of  RADIO  DAILY 

Washington — Cuba  has  replied  in 
blistering  tones  to  the  NAB  proposal 
that  American  stations  be  permitted 
to  discontinue  protecting  Cuban  sig- 
nals, it  was  learned  here  last  night. 
In  a  letter  bottled  up  at  NAB  head- 
quarters, the  Cuban  government  is 
said  to  have  accused  American 
broadcasters  of  trying  to  "hog"  the 
airwaves  and  to  use  unfair  pressures 
to  force  concessions  from  Cuba. 

Occasion  for  the  Cuban  charges 
was  the  petition  to  the  FCC  and  the 
State  Department  voted  last  month 

(Continued  on  Page  2) 


'House  Party'  Is  Moving 
From  ABC  Back  To  CBS 

"House  Party."  across-the-board 
audience  participation  show  now 
heard  on  ABC  for  Pillsbury  Mills, 
will  move  to  CBS  with  the  same 
sponsor  starting  Jan.  3,  3:30-3:55 
p.m.,  Monday-Friday. 

The  program  was  heard  on  CBS 
from  January,  1945,  through  Janu- 
ary, 1947,  and  from  December,  1947, 
through  December,  1948.  Leo  Burn- 
ett is  the  agency  for  Pillsbury.  "The 
Garry  Moore  Show,"  which  now  oc- 
cupies the  3:30-4:30  p.m.  slot  on 
CBS  Monday-Friday,  will  be  heard 
4-5  p.m.  starting  Jan.  3. 


Radio,  Stage  Stars  Cut 
Spots  For  Cancer  Fund 

The  Cancer  Welfare  Fund,  Empire 
State  Building,  New  York,  has  an- 
nounced the  availability  to  stations 
of  one-minute  transcribed  radio  and 
television  spots  promoting  the  Can- 

(Continued  on  Page  4) 


Educational 

Brookline,  Mass.  —  The  public 
schools  of  Brockline  in  coopera- 
tion with  WVOM  are  scheduling 
a  special  series  of  educational 
programs  this  week  in  observ- 
ance of  American  Education 
Week.  Teachers  and  pupils  both 
from  grade  schools  and  high 
schools  are  participating  with  the 
programs  continuing  throughout 
Saturday,  November  12. 


Sign  Of  The  Times 

The  New  York  Times,  in  a  post- 
mortem election  story  yesterday, 
mournfully  quoted  a  police  offi- 
cial who  blamed  "radio  and  tele- 
vision" for  the  sparseness  and 
apathy  of  the  Times  Square 
crowds  on  Election  Night.  The 
Times  went  to  great  lengths  to 
flash  election  returns  on  the  light- 
board  that  girdles  its  building, 
and  to  rig  up  an  elaborate  sys- 
tem whereby  the  election's  prog- 
ress is  signalled  by  a  sweeping 
searchlight  beam.  The  beam 
swept  the  sky  on  schedule  but. 
The  Times  reported  bitterly,  "The 
pale  groups  in  the  Square  were 
not  even  moved  to  cheer."  It 
marked,  said  The  Times,  "the 
death  of  a  tradition." 


MGM  Buys  285  Spots 
On  8  N.  Y.  Stations 


MGM,  in  behalf  of  its  new  film 
production,  "Battleground,"  is  cur- 
rently running  what  is  described 
as  the  "biggest  radio  campaign  given 
to  a  picture  in  New  York  during 
the  past  few  years,"  consisting  of 
285  spots  on  eight  Metropolitan  sta- 
tions:  WNBC,  WCBS,  WJZ,  WOR, 

(Continued  on  Page  8) 

Radio  Shares  Honors 
For  Aid  To  Handicapped 

Bob  Hope  and  Don  Quinn,  writer 
for  the  Fibber  McGee  and  Molly 
show,  were  honored  Tuesday  night 
in  New  York  by  the  National  Soci- 
(Continued  on  Page  2) 


Future  Of  BAB,  BMB,  TV  Operations 
On  Agenda  Of  Two-Day  Session 
Opening  On  Tuesday 


Sels-ln-Use  Increase 
Noted  In  Six  Cities 


The  combined  quarter-hour  sets- 
in-use  reported  by  Pulse,  Inc.,  for 
the  periods,  Sept.  6-12  and  Oct.  1,  2, 
13,  14,  17,  18  and  19,  increased  in 
six  Metropolitan  areas  and  de- 
creased in  one  city  from  the  previ- 
ous July-August  report. 

The  combined  average  sets  in  use 
in  Cincinnati,  Boston,  New  York, 
Los  Angeles,  Washington,  Chicago 
and  Philadelphia  increased  from  the 
21.9  of  the  previous  report  to  23.0  in 
the  present  Pulse  figures. 

In  Cincinnati,  the  average  quarter- 

(Continued  on  Page  8) 

Receiver  Tube  Sales 
Show  Increase  In  Sept. 

Washington  Bureau  of  RADIO  DAILY 

Washington — Receiver  tube  sales 
by  RMA  member  companies  went  to 
21,393,485  in  September— the  highest 
figure  of  the  year,  RMA  said  at  the 
(Continued  on  Page  2) 

Benny  Far  In  Front 

Of  Pacific  Hoopers 

The    October    "Pacific  Program 
Hooperatings"    was    led    by  Jack 
Benny  in  first  place  with  31.6  and 
Walter   Winchell   in   second  place 
(Continued  on  Page  2) 


Johnson  Urges  FCC  To  Lift 
TV  Freeze  And  Allow  Color 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  Shifting  his  earlier 
all-out  color  stand,  Senate  Inter- 
state Commerce  Committee  Chair- 
man Edwin  C.  Johnson,  yesterday 
called  for  speed  in  lifting  the  TV 
freeze. 

Johnson  said  that  the  Commission 
should  map  out  broad  general  prin- 
ciples for  the  development  of  a  color 
system,  letting  the  proponents  of  the 
various  systems  go  to  work  on  the 


basis  of  these  general  principles.  At 
the  same  time,  he  urged  full  speed 
toward  opening  of  the  UHF  bands. 
It  was  believed  that  he  sought  the 
opening  of  the  UHF  bands  at  the 
same  time  as  the  setting  of  the  broad 
general  principles  on  color  TV. 

U.  A.  Sanabria,  president  of  Amer- 
ican Television,  Inc.,  appeared  be- 
fore  the   Commission   hearing  on 
color  TV  yesterday  and  offered  testi- 
(Continued  on  Page  7) 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  When  the 
NAB  board  of  directors  meets 
in  Washington  for  a  three- 
day  session  beginning  Tues- 
day paramount  among  the 
problems  coming  up  for  dis- 
position is  the  future  of  the 
new  Broadcast  Advertising 
Bureau,  the  disposition  of 
Broadcast  Measurement  Bu- 

( Continued  on  Page  4) 

100  Newsmen  In  N.Y. 
For  NARND  Confab 


Approximately  100  radio  and  TV 
newsmen  will  be  on  hand  when  the 
annual  convention  of  the  National 
Association  of  Radio  News  Directors 
gets  under  way  tomorrow  at  the 
Commodore  Hotel  in  New  York  City, 
Sig  Mickelson  of  WCCO,  Minneapo- 
lis, president  of  the  association,  an- 
nounced last  night.  He  added  that 

(Continued  on  Page  4) 

Hallicrafters,  MBS  Sign 
New  Quiz  Show,  52  Wks. 

The  Hallicrafters  Co.,  Chicago, 
manufacturers  of  radio  and  televi- 
sion sets  and  electronic  equipment, 
has  signed  a  52-week  contract  with 
Mutual  for  a  new  audience  partici- 
pation show,  "Hollywood  Quiz,"  it 
was  announced  yesterday  by  Ade 
(Continued  on  Page  8) 


Wrong  Room 

Governor  Thomas  Dewey  think- 
ing he  was  walking  into  Dulles 
headquarters  at  the  Hotel  Roose- 
velt Monday  night  found  himself 
passing  the  time  of  day  and  dis- 
cussing politics  with  Leonard 
Reinsch  of  the  Cox  stations,  form- 
erly radio  director  of  the  Demo- 
cratic National  Committee. 
Reinsch's  room  adjoined  the 
Dulles  suite  on  the  seventh  floor. 


2 


RADIO  DAILY 


Thursday,  November  10,  1949 


Vol.  49,  No.  27      Thur  ,  Nov.  10,  1949  lOCts. 


JOHN  W.  ALICOATE     :     :  Publisher 

FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays.  Sundays 
and  Holidays  at  1501  Broadway,  New  York. 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch.  Vice-President;  Chester  B. 
Bahn,  Vice  President ;  Charles  A.  Alicoate, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00 
Address  all  communications  to  Radio  Daily 
1501  Broadway,  New  York  (18),  N.  Y  | 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
C.-.ble  address:  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
6425  Hollywood  Blvd.        Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tata,  Manager. 
360  No.  Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg.. 

Dallas,  Texas 
Phone:  Riverside  3518-9 
Entered  as  second  class  matter,  April  5 
1937,  at  the  postoffice  at  New  York,  N.  Y.. 
mider  the  act  of  March  3.  1879. 


FINANCIAL 

_  |  Vovt  mber  9)  — 


NEW  YORK   STOCK  EXCHANGE 


Net 

High 

8 

Low 

Close 

Chg. 

ABC 

734 

73/4 

-  V4 

Admiral  Corp. 

29  Vs 

2838 

28'2 

+  VS 

Am.  Tel.  &  Tel..  . 

1 461  8 

145X8 

14578 

—  Vs 

CBS  A   

25', 

2434 

25 

+  Vs 

CBS  B   

25 

2478 

25 

+  % 

Philco   

31 

2934 

2934 

—  1  Vs 

Philco  pfd. 

80 

80 

80 

-  'A 

RCA  Common 

1238 

12'8 

1238 

+  1/4 

RCA  1st  pfd. 

74 

74 

74 

Stewart-Warner 

12'/, 

12V4 

1238 

-  Vs 

Westinghouse 

273/4 

27 

2738 

—  Vs 

Westinghousc  pfd. 

9938 

993R 

9938 

Zenith  Radio 

29 

28 Vt 

28'4 

—  1/2 

OVER 

THE  COUNTER 

Bid 

Asked 

DuMont  Lab. 

14 

15 

WCAO  (Baltimore) 

17 

20 

WJR  (Detroit) 

7'2 

8 

Receiver  Tube  Sales 

Show  Increase  In  Sept. 


(Continusd  from  Pa'e  1) 

weekend,  and  well  above  the  Sep- 
tember, 1948.  total  of  18.444.588  tubes 
Of  the  overall  total,  16.207,087  tubes 
were  packed  for  new  sets.  4.033,127 
for  replacement.  925.090  for  export 
and  228,181  for  government. 


RCA  INSTITUTES,  INC. 

A  Service  of 
Radio  Corporation  of  America 


One  of  the  leading  and  oldest  schools 
of  Radio  Technology  in  America,  of- 
fers  its   trained   Radio   anil  Television 

leebniefana  to  the  Broadcasting  In- 
dustry. 

Itur   tzradttaten  hnie 
I jf  flla**  Telephone  License. 
Afldress  inquiries  to 
Placement  Director 

RCA  INSTITUTES,  Inc. 
850  W.  4th  St.,  New  York  ]  4,  N.  Y 


No  Paper  Tomorrow 

Tomorrow,  November  11,  is 
Armistice  Day,  celebrated  widely 
as  a  legal  holiday.  In  observ- 
ance, RADIO  DAILY  will  not  be 
published. 


Cuba's  Reply  To  NAB 
Says  U.  S.  "Hogs"  Air 

(Continued  from  Page  1) 

by  NAB's  District  4  meeting,  at 
Pinehurst,  N.  C.  complaining  that 
some  Cuban  and  Mexican  stations 
are  not  living  up  to  the  terms  of 
NARBA.  It  was  proposed  that  Amer- 
ican stations  be  permitted  to  extend 
their  hours  and  power  without  re- 
gard to  protecting  the  Cuban  and 
Mexican  signals. 

In  addition,  the  NAB  petition  sug- 
gested the  use  of  economic  sanctions 
by  the  United  States  Government  to 
force  the  Cubans  and  Mexicans  to 
behave. 


New  WLIB  Series 

A  new  weekly  program  series 
titled  "American  Christians  Present 
Israel"  was  launched  yesterday  by 
WLIB.  New  York,  to  be  heard  each 
Sunday  from  4:45  to  5  p.m.  Modera- 
tor for  the  series  is  Dr.  Carl  Herman 
Voss,  chairman  of  the  Executive 
Council,  American  Christian  Pales- 
tine Committee. 


Radio  Shares  Honors 
For  Aid  To  Handicapped 

(Continued  from  Page  1) 

ety  for  Crippled  Children  and 
Adults,  in  recognition  of  their  "out- 
standing service  to  the  nation's 
handicapped." 

Another  citation  went  to  the 
Needham,  Louis  and  Brorby  agency, 
and  special  awards  were  made  to 
CBS  and  NBC.  Fredric  March  ac- 
cepted a  certificate  of  appreciation 
for  the  motion  picture  industry. 
Hope  and  Quinn  wired  telegraphic 
acceptance  of  their  awards,  which 
were  announced  at  the  Society's  con- 
vention meeting  in  the  Commodore 
Hotel. 

Benny  Far  In  Front 

Of  Pacific  Hoopers 

(Continued  from  Page  1) 

with  21.6,  followed  by  "Charlie 
McCarthy"  and  "Fibber  McGee  & 
Molly"  in  third  and  fourth  places, 
respectively,  both  with  21.3. 

Fifth  and  sixth  places  were  filled 
by  Red  Skelton  and  "People  Are 
Funny,"  both  with  a  rating  of  18.1 
The  remaining  "First  Fifteen"  of 
Pacific  Programs  follows:  "Radio 
Theater,"  17.8;  "My  Friend  Irma." 
17.4;  Bob  Hope,  16.1;  Horace  Heidt 
Show,  15.9;  "The  Whistler,"  15.3; 
Judy  Canova,  15.2;  Bob  Hawk  Show. 
15.0;  George  Burns  &  Gracie  Allen, 
13.9;  and  "Our  Miss  Brooks,"  13.8. 


"What's  new, 
Emperor?" 

That  beautiful  penguin  on  the 
right  is  known  as  an  emperor. 
It  looks  as  if  his  mate  is  asking 
him  for  the  latest  news. 

There's  big  news  in  Baltimore 
for  radio  advertisers!  Not  only 
does  W-I-T-H  provide  the  big- 
gest home  audience  per  dollar, 
but  it  delivers  a  big  plus  audience 
besides!  A  recent  survey  made 
under  the  supervision  of  the 
Johns  Hopkins  University 
showed  that  of  all  radios  playing 
in  barber  shops,  49.3%  were  tuned 
to  W-I-T-H! 

Get  on  this  gravy  train  for  low- 
cost  results  in  Baltimore.  Call  in 
your  Headley-Reed  man  and  get 
the  whole  W-I-T-H  story  today. 


Baltimore  3,  Maryland 


TOM  TIN5LEY.  President 
Represented  by  Headlcv-Reed 


Allen  Brown  is  new  to  New  York 
listeners.  A  folksy,  natural  per- 
sonality he  has  an  enviable  record 
in  selling  advertisers'  products. 
For  complete  details  on  ALLEN 
BROWN'S  CORNER  call  the  near- 
est  WINS-CROSLEY  sales  office. 


ALLEN     BROWN'S  CORNER 

8:30-9:00  a.m.  daily. 


1950 


1951 


1953 

mm 


M 


1955 


utual  proudly  announces 
that  this  network  will 
broadcast  the  World  Series 
and  the  All- Star  baseball  games 
exclusively  for  the  next  seven 
years.  To  the  Commissioner 
of  Baseball  and  to  the  Gillette 
Safety  Razor  Co.  of  Boston, 
sponsor  of  these  sports  classics, 
Mutual  says" Thank  you!" 


Listener  interest  in  America's  No.  1  Sports 
Network  will  also  be  stimulated  — all  year 
round  — by  exclusive  coverage  of: 

►  Army-Navy  Football,  November  26,  1949 
(Gillette  Safety  Razor  Co.) 

►  All-Star  Football,  August,  1950 
(Wilson  Sporting  Goods  Co.) 

►  East-West  Football,  December  31,  1949 
(Available) 

►  Blue-Gray  Football,  December  31,  1949 
(Gillette  Safety  Razor  Co.) 

►  'Gator  Bowl  Football,  January  2,  1950 
(Available) 

►  Indianapolis  Speedway,  May  30,  1950 
(Perfect  Circle  Piston  Ring  Co.) 

plus : 

►  Championship  Boxing  ►  Golden  Gloves 

►  Top  Horseracing 


MUTUAL  BROADCASTING  SYSTEM 


4 


RADIO  DAILY 


Thursday,  November  10,  1949 


NAB  Board  Plagued 
With  Many  Problems 


(Continued  from  Page  1) 

reau  and  policy  as  it  relates  to  the 
expansion  of  TV  activities,  it  was 
learned  yesterday. 

Two  schools  of  thought  exist  re- 
garding the  operations  of  BAB. 
Some  directors  think  it  should  re- 
main within  the  fold  of  NAB  and 
others  believe  it  should  be  set  up  as 
private  enterprise  and  patterned 
after  the  Broadcast  Music,  Inc.,  op- 
erations. 

Those  who  would  retain  BAB  as 
a  part  of  the  NAB  believe  that  the 
new  sales  and  promotion  service  is 
vital  to  the  industry  organization  if 
NAB  expects  to  hold  its  radio  mem- 
bership. BAB,  through  Maurice  Mit- 
chell, director,  has  been  emphasizing 
the  service  aspects  of  the  new  or- 
ganization as  it  relates  to  radio  sales 
and  promotion  of  the  district  meet- 
ings. 

BMB  Future  Hazy 

The  future  of  audience  measure- 
ment service  of  BMB  is  even  more 
problematic.  BMB  which  is  sched- 
uled to  present  the  Second  Study 
next  month  is  expected  to  fold  as  an 
NAB.  AAAA  and  ANA  operation 
around  the  first  of  the  year  and  if  it 
is  to  be  continued  in  one  form  or  an- 
other a  decision  must  be  reached  at 
next  week's  board  meeting.  Under 
terms  of  the  bureau  operations, 
NAB,  AAAA  and  ANA  are  reported 
to  be  liable  for  BMB  operations  for 
another  year. 

Up  to  this  time  NAB  has  not  an- 
nounced its  complete  policy  on  TV 
matters  nor  has  arrived  at  a  definite 
schedule  of  dues  for  TV  members. 
It  is  said  that  NAB  has  been  desir- 
ous of  merging  their  TV  operations 
with  the  Television  Broadcasters  As- 
sociation but  to  date  TBA  has  not 
been  disposed  to  enter  into  such  a 
deal.  The  prospects  of  NAB  and  TBA 
getting  together  will  probably  be 
explored  further  at  next  week's 
board  meeting. 


AC  -  DC  Transcription  Players 
Tape,  Wire,  Disc  Recorders 
Sales-Renrals-Serviee 

MILLS  RECORDING  CO. 

161  N.  Michigan  Ave. 
Chicago,  III.  De  2-4117 


LIBEL  and 
SLANDER 

Inrulon  of  Privacy 
Plaslariam-Plracy-Copjrlght 

INSURANCE 
FOR  THE  WISE  BROADCASTER 
OUR  UNIQUE  EXCESS  POLICY 

provide*  adequate  protoetloa. 
Surprisingly  Inexpensive. 
Carried  Nationwide. 

For  detalla   ft   quotations  write 

EMPLOYERS  REINSURANCE 
CORPORATION 

IniurtM*  Eiihaaaa  Bid!..  Kauai  City,  Ma. 


Windy  City  Wonlaye.  .  , 

•  •  •  Michael  Henry,  ex-WBBM  salesman  may  wind  up  as  a 
legendary  figure  in  the  dramatic  field,  just  as  the  late  Hildy  Johnson 
was  immortalized  in  the  newspaper  iield  as  a  result  of  Ben  Hecht's  and 

Charles  MacArthur's  satirical  newspaper  classic.  "The 
C^jfllCCCCfO     Front  Page."  .  .  .  Mike  is  the  central  character  in  a 

new  play  called  "The  Peanut  Whistle"  which  had  its 
world  premiere  at  the  Peoria  Players  Theater,  Monday  night.  .  .  .  This 
satire  of  a  250  watt  station  operation  was  co-authored  by  Charles  Barn- 
hart,  program  director  at  WMBD.  and  Harry  Gibbs,  tree  lance  actor 
and  writer  in  St.  Louis.  Mike — he's  called  Mike  Hiller  in  the  play — as 
well  as  the  two  co-authors  all  worked  together  at  a  certain  downstate 
Illinois  station.  .  .  .  Chesterfield  cigarettes  will  have  their  ears  glued 
to  the  preem  of  Joe  Franklin's  Record  Shop  over  WJZ  Sat.  morning  at 
11  ayem.  They're  considering  bankrolling  Joe's  "Smoke  Dreams"  come 
January. 

w      &      #  # 

•  •  •  Charles  Caley,  WMBD  vice-president,  leaves  Peoria 
for  Washington  next  week  to  attend  the  NAB  board  of  directors 
meeting.  .  .  .  WMBD  has  one  of  the  most  modern,  station  set-ups 
in  the  country.  A  quarter  of  a  million  dollars  was  invested  jointly 
by  the  station  and  the  building  owners  Ln  the  new  WMBD  set-up 
which  the  station  has  now  occupied  for  nearly  a  year.  Still  to  be 
finished  is  a  350-seat  auditorium  which  will  probably  eventually 
house  WMBD's  main  television  studio. 

#       #  it 

•  •  •  Like  father  like  son.  Edgar  Bill's  son.  Howard,  has  gotten 
his  feet  wet  in  sales  at  Peoria,  and  will  be  sales  director  at  WDZ,  when 
the  station,  now  at  Tuscola,  moves  to  Decatur  December  1st.  .  .  .  It's 
a  highly  competitive  situation  in  Peoria  now  with  four  stations  in  Peoria 
and  one  in  Pekin  fighting  for  the  business  in  the  Peoria  area.  .  .  . 
Fred  C.  Mueller,  manager  of  WEEK,  NBC  outlet,  is  having  a  battle  on 
his  hands  fighting  the  strongly  entrenched  WMBD  set-up.  ...  If  Genial 
Tom  Gavin's  hair  wasn't  already  white  it  certainly  would  be  very  soon. 
He  took  over  as  manager  of  WIRL,  ABC  outlet,  about  a  month  ago  and 
he's  been  doing  a  bang-up  job. 

•  •  •  Miracle  man  of  Peoria  is  Mike  Henry,  who  left  WBBM 
early  this  year,  to  take  over  as  manager  of  WWXL,  local  indie. 
By  concentrating  on  sports  and  special  events,  Mike  has  been 
able  to  make  a  dent  in  the  Peoria  sales  picture.  .  .  .  Bill  Kutch's 
WWXL  is  temporarily  off  the  air,  but  he  hopes  to  reorganize 
and  be  back  on  the  air  before  the  60-day  grace  period  given  him 
by  the  FCC  expires  around  Christmas.  .  .  .  T%ree  ex-WMBD 
alumni,  Ken  Patterson,  George  Udry  and  Emil  Prandoni — all 
engineers — each  own  a  third  of  WSIV  in  Pekin  and  have  so  en- 
trenched themselves  locally  that  they  now  show  a  goodly  quantity 
of  black  ink  on  their  ledgers. 


100  Newsmen  !nN  Y. 
For  NARND  Confab 


(Continued  from  Page  1) 

the  out-of-town  newscasters  will  be 
augmented  by  another  50  represent- 
ing the  wire  services  and  other  news 
agencies  in  New  York. 
Among  the  early  arrivals  yester- 
day was  Major 
Barney  Old- 
field,  public  in- 
formation offi- 
cer of  the  Rob- 
bins  Air  Force 
base  at  Macon, 
Ga.  Major  Old- 
field  is  here  as 
a  military  ob- 
server and  to 
make  contacts 
with  broadcast- 
ers from  Vir- 
ginia, the  Ca- 
and  Florida,  five 
state  area  covered  by  the  Robbins 
Air  Force  base. 

Justin  Miller,  president  of  NAB, 
will  speak  at  the  opening  session  to- 
morrow morning.  Judge  Miller  will 
be  heard  at  11:30  a.m.  Speakers 
during  the  afternoon  will  include 
Benjamin  Cohen,  assistant  secretary 
general  of  United  Nations,  Robert 
Richards,  NAB  public  relations  di- 
rector and  Edwin  S.  Canham,  editor 
of  the  Christian  Science  Monitor. 

A  panel  discussion  on  "Disaster 
Preparedness"  is  slated  for  3: 15  to  5 
p.m.  Network  news  chiefs  will  parti- 
cipate in  this  discussion. 

Will  Receive  Citation 

The  Government  of  Haiti  will 
present  to  Olga  Druce,  director  of 
Mutual's  "House  of  Mystery"  a  cita- 
tion for  "debunking"  on  her  pro- 
gram the  superstitions  and  voodoo- 
ism  often  associated  with  the  island. 
The  citation  will  be  presented  by 
Consul  General  Roger  Dorsinville  of 
Haiti  at  a  special  luncheon,  Nov.  16, 
Hotel  New  Yorker. 


MICKELSON 

rolinas,  Georgia 


Radio,  Stage  Stars  Cut 
Spots  For  Cancer  Fund 

(Continued  from  Page  1) 

cer  Welfare  Fund  Drive  which  starts 
Dec.  1. 

Stations  may  obtain  copies  by 
writing  for  them  at  the  address 
given.  Transcriptions  were  made  by 
Abe  Burrows,  Canada  Lee,  Henry 
Morgan,  Mae  West,  Kay  Armen,  and 
Ray  Bolger,  among  others. 


Phila.  Basketball  Team 
Assigns  Radio  Rights 

Philadelphia  —  Weightman,  Inc., 
Advertising,  has  announced  the  ac- 
quisition of  radio  rights  to  all  1949- 
1950  games  of  the  Philadelphia  War- 
ners professional  basketball  club,  on 
behalf  of  its  client,  the  Sports 
Broadcast  Network.  The  latter  group 
includes  more  than  50  member  sta- 
tions. 


WEVD 
117-119  W.  48  SL 
HENRY  GREENFIELD,  Mg.  Director  N.V.19 


EVERYBODY 


IN 


SHOW  BUSINESS  IS  TALKING  ABOUT 
LYLE  STUART'S  SIZZLING  BOOK!  HERE'S  WHY... 


MUSIC  BUSINESS:  "Wherever  you  go,  you'll  find  music  men 
and  showmen  talking  about  one  thing:  a  book  called  'God 
Wears  a  Bow  Tie'  by  Lyle  Stuart.  Never  before  has  a  book 
been  written  with  a  genuine  music  industry  background. 
This  one  is  dynamite.  Does  more  to  point  out  the  psychol- 
ogy of  show  business  than  anything  ever  before  written." 

ROBERT  SYLVESTER:  "As  far  as  literature  is  concerned,  this 
is  certainly  the  theatre's  biggest  year.  The  most  striking 
book  is  doubtless  Lyle  Stuart's  new  novel  called  'God  Wears 
A  Bow  Tie',  which  makes  'The  Snake  Pit'  look  like  a 
health  resort." 

GEORGE  FREEDLEY:  "Journalistic,  shocking  novel  about 
what  might  happen  to  a  young  newspaperman  who  ven- 
tures into  the  Broadway  jungle.  It  makes  exciting  reading 
and  you  will  get  a  kick  out  of  it,  obviously.  Skipping  the 
erotic  passages,  Mr.  Stuart's  novel  is  one  of  the  most  ex- 
citing and  titilating  to  hit  the  stands  in  a  long  time." 

RADIO  DAILY:  "A  hard-hitting,  fast-moving  novel  on  show- 
biz with  plenty  of  inside  stuff  and  situations  not  too  hard 
to  recognize.  A  combination  of  The  Hucksters  and  What 
Makes  Sammy  Run,  radioites  will  be  delighted  at  what 
Stuart  DOESN'T  say  about  them." 


WALTER  WINCH  ELL:  "Tin  Pan  Alley  would  like  it  a  heap 
if  Lyle  Stuart's  book  never  came  out." 

NICK  KENNY:  "Causing  many  a  blush  between  here  and  Tin 
Pan  Alley! 

DOROTHY  KILGALLEN:  "A  spicy  new  novel  about  Broad- 
way." 

LOUIS  SOBOL:  "A  peppery  expose  of  show  business." 

DANTON  WALKER  "Startling  .  .  .  The  'deity'  is  just  a  big 
shot  in  show  business." 

BOX  OFFICE:  "Lyle  Stuart  has  used  the  film  business  and 
trade  papers  as  themes  for  a  new  novel." 

TOWER  TICKER  by  SAVAGE:  "There'll  be  weeping  and 
wailing  on  Broadway  when  Lyle  Stuart's  show  business 
novel  hits  home." 

N.  Y.  ENQUIRER:  "The  background  is  a  trade  paper  with 
plenty  of  accent  on  the  music  business.  More  than  a  few 
famous  music  men  will  see  themselves  in  the  pages." 

ACTORS  CUES  SHOW  BUSINESS:  "Authoritative  story  of 
the  sordid  inner  workings  of  the  publication  of  a  theatrical 
trade  paper.  Written  in  a  punchy  journalistic  style." 


GOD  WEARS 
A  BOW  TIE 

A  NOVEL  OF  SHOW  BUSINESS 
by  LYLE  STUART 


$2.50  at  bookstores,  or  send  $2.50  quickly  to: 


GREENBERG:  PUBLISHER,  201  East  57th  St.,  New  York  22,  N.  Y. 


6 


RADIO  DAILY 


Thursday,  November  10,  1949 


PLUG  TU  n  ES 


On  Records  and  Transcriptions 

TELL  ME  WHY 

RYTVOC,  Inc. 

1585  Broodway       New  York  19,  N.  Y. 


"HUSH  LITTLE  DARLIN" 

Recorded  By 
Perry  Como  Eddy  Howard 

Dick  Haymes         Curt  Massey 
Kay  Kyser  Jerry  Falligant 

MICHAEL   MUSIC    CO.,  Inc. 

1619  Broadway  Jerry  Johnson 

New  York  City  Gen.  Mgr. 


You'll  LUV  this  novelty! 

IT  MUST  BE  L  U  V 

MANOR  MUSIC  COMPANY 

1619  Broadway  New  York  City 


rr 


rr 


Nothing  Can  Stop  This! 

FOREVER  WITH  YOU 

by  the  writer  of  "My  Happiness" 

FORSTER   MUSIC   PUB.,  INC. 

1619  Broadway,  New  York  19,  N.  Y. 
216  S.  Wabash  Avenue,  Chicago  4,  III. 


A   HIT   Is  Born! 

"BLUE  FOR  A  BOY- 
PINK  FOR  A  GIRL" 

Vaughn  Monroe  on  RCA-Victor 

Al  Galileo  Music  Co.  Inc. 

501  Madison  Ave.,  New  York,  N.  Y. 


Terrific  in  England! 

"IN  A  SHADY  NOOK" 
(By  A  Babbling  Brook) 

ST  AS  NY  MUSIC  CO. 

1619  BROADWAY       NEW  YORK  CITY 


TOOT,  TOOT, 
TOOTSIE! 


Featured  By 

AL  JOLSON 

In  The  Columbia  Picture 
"Jolson  Sings  Again" 
on 

Decca  Records 


WORDS  ami  MUSIC 


By  PINKY  HERMAN 


•  •  •  TIN  PAN  ALLEY  OOPS:— On  December  26th  last,  we  read 
somewhere  the  legend,  'Only  363  more  days  to  Christmas.'  .  .  .  we 
don't  know  offhand  the  number  of  days  remaining  ere  St.  Nick  makes 
his  annual  visit  this  year  but  we  do  know  for  a  certainty  that  although 
it  isn't  exactly  just  around  the  well  known  corner,  it  nevertheless  isn't 
very  far  off.  .  .  .  notwithstanding  the  fact  that  the  mercury  these  past 
few  weeks  has  been  hovering  in  the  neighborhood  of  the  seventies, 
there  are  unmistable  signs  that  the  Yuletide  is  rapidly  approaching. 
.  .  .  music  publishers  are  dusting  off  professional  copies  of  standards 
like,  "Santa  Claus  Is  Comin'  To  Town,"  "White  Christinas,"  "That's 
What  I  Want  For  Christmas,"  "You're  All  I  Want  For  Christmas"  and 
others.  .  .  .  the  latest  BMI  pinup  sheet,  being  sent  to  deejays,  musical 
directors  and  program  producers,  lists  21  Christmas  songs.  .  .  .  not 
unlike  the  Robin  being  the  harbinger  of  spring,  the  music  publisher, 
can  also  be  regarded  as  a  human  listening  post  as  regards  the  seasons. 
...  so  ye  merry  gentlemen  of  song,  get  your  books  up  to  date  with 
these  Christmas  numbers:  sound  eifects  men,  see  that  your  sleigh  bells 
have  that  jingle,  jangle  jingle;  prop  men,  get  out  those  red  suits,  white 
beards  and  simulated  snow. 

it       it        it  £ 

•  •  •  Broadway  is  beginning  to  look  like  the  old  days 
before  so  many  of  our  'june-moon'  lads  headed  for  the  gold  coast. 
.  .  .  currently  in  town  from  Hollywood  are  L.  Wolfe  Gilbert,  Jay 
Gorney,  Robert  MacGimsey,  Harry  Tobias,  M.  K.  Jerome,  Herb 
Magidson,  Julie  Styne,  Leo  Robin  and  'Kim  Gannon.  ...  •  Local 
listeners  missing  the  Sundayem  organ  concerts  for  the  past  nine 
years  NBCast  by  George  Crooks.  .  .  .  program  is  only  carried  on 
the  network.  ...  •  With  "That  Lucky  Old  Sun,"  still  the  na- 
tion's most  popular  number,  Robbins  Music  has  another  tune  by 
Haven  Gillespie  and  Beasley  Smith.  .  .  .  new  ditty  is  titled,  "That 
Old  Master  Painter."  ...  •  Utilizing  organ,  piano  and  drums 
(doubling  on  solovox,  celeste  and  electric  chimes)  the  Dante 
Trio,  featured  at  Jack  Dempsey's  Bistro  on  Broadway,  sound  like 
a  ten-piece  band.  ...  •  Mack  Clark  has  been  named  professional 
manager  of  the  reactivated  Dorsey  Brothers  Music  Co.  .  .  .  plug 
tune  is  "Shake  That  Tree,"  written  by  Mack  David  and  Jerry 
Livingston. 

i?      it      it  i? 

•  •  •  ONE  of  radio's  earliest  'whodunits.'  "Chandu,"  has  returned 
to  the  ether  and  is  heard  Saturday  nights  at  8  on  ABC.  .  .  .  produced 
and  directed  by  Robert  Armbruster,  series  has  Tom  Collins  in  the  lead, 
scripts  by  Vera  Oldham  and  special  musical  effects  by  Paul  Taubman. 
...  •  Ron  Ormond's  sleeper,  "Square  Dance  Jubilee,"  was  sneak 
previewed  Sunday  at  the  Manor  Theater  in  Charlotte,  home  town  of 
Claude  Casey,  the  WBTalented  singer  who  wrote  the  songs  he  sings 
in  the  hillbilly  flicker.  ...  •  During  a  show  break,  organist  Dick 
Liebert  played  an  original  melody  at  Radio  City  Music  Hall.  .  .  .  pub- 
lisher Benny  Bloom,  in  the  audience,  liked  the  number  and  went  back- 
stage to  ask  obout  it.  .  .  that's  howcome  the  number  was  completed 
under  the  title  of  "Come  Dance  With  Me"  and  subsequently  recorded 
by  Fred  Waring,  Ray  Noble,  Wayne  King  and  Tootie  Camarata.  .  .  . 

•  Recommended: — Betty  Clark's  ABChanting  Sunday  afternoons.  .  .  . 
The  Korn  Kobblers'  musicalisthenics  via  Mutual  from  the  Iceland  Res- 
taurant. .  .  .  Jack  Lacy's  WINSpieling  every  day  at  noon.  .  .  .  Dave 
Garroway's  free  and  easy  emceeing  of  his  Sunday  TV  stanzas  from 
NBChicago.  .  .  .  The  Eileen  Wilson-Gordon  Jenkins  Decca  platter  of 
"Tell  Me  Why."  .  .  .  Jack  Sterling's  morning  platter  WABChatter.  .  .  . 

•  Marjorie  Morrison  flew  into  town  yesterday  to  sign  up  ork  pilot 
Arturo  Arturos.  .  .  .  flies  home  Sunday. 

it     it     it  it 

•  •  •  ON  AND  OFF  THE  RECORD: —Columbia  makes  a 
strong  bid  for  the  Christmas  trade  in  Hugo  Winterhalter's  pairing 
of  "You're  All  I  Want  For  Christmas"  and  "Blue  Christmas."  .  .  . 
A  smooth  choir  blends  nicely  with  an  arrangement  featuring 
strings  on  both  sides  to  make  this  platter  a  deejay  special. 


PLUG  TU  n  ES 


Give  Me  Your 
Hand 

LAUREL  MUSIC  CO. 
1619  Broadway  New  York  City 


Bing    Crosby,    Gracie  Fields, 
Sammy    Kaye,    Johnny  Des- 
mond, Jo  Stafford,  Doris  Day 
Are  All  On 

THE  LAST  MILE  HOME 

LEEDS  MUSIC  CORPORATION 


Making  Our  Debut  With  A  Hit! 

"A  NEW  SHADE  OF  BLUES" 

MAYPOLE  MUSIC  CO. 

22  F.  67th  St.        New  York  City 
Phone:  REgent  7-4477 


I  WISH  I  KNEW 

Should  step  right  out  in  front — 
Just  recorded  for  RCA-VICTOR 
by  DOLPH  HEWITT 

ADAMS,  VEE  &  ABBOTT,  Inc. 

216  S.  Wabash  Ave.        Chicago  4,  III. 


My  Heart  Goes  With  You 

by  Thomas  G.  Meehaa 
—  ♦         ♦  — 

JAMES  MUSIC,  Inc. 

1650  Broadway        Room  709        N.  Y.  C. 


Brand  New  Novelty! 

"If  I  Had  A 
Million  Dollars" 

(I  Would  Give  It  All  to  You) 

TONY  PASTOR'S 

Sensational  COLUMBIA  Record 
#38577 

RYTVOC,  Inc. 

1585  Broadway      New  York  19,  N.  Y. 


Section  of  RADIO  DAILY.  Thursday,  November  10.  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


LIFT  FREEZE,  SEN.  JOHNSON  URGES 


TELE  TOPICS 


AS  EXPECTED,  TV  coverage  of  the  New 
York  elections  was  pretly  dull,  re- 
flecting the  one-sidedness  of  the  vote  and 
the  fact  that  the  results  went  according 
to  predictions.  There  can  be,  of  course, 
no  comparison  with  last  year's  exciting 
around-the-clock  grind.  This  was  strictly 
a  local  affair  and  took  a  back  seat  to 
commercial  program  commitments.  As  we 
roamed  all  over  the  dial,  we  found  that 
WCBS-TV  did  the  biggest  job,  with  sev- 
eral 15-minute  roundups  prior  to  11  p.m. 
and  steadily  from  that  hour  until  sign-off. 
Coverage  was  sponsored  by  United  Fruit 
Co.  and  was  heavily  sprinkled  with  Chi- 
quita  Banana  spots.  These  animated  films, 
backed  by  the  familiar  jingle,  were  quite 
entertaining,  although  we  saw  too  many 
in  one  nite.  It  was  interesting  to  note 
that  the  films  were  Technicobred  prints; 
wonder  how  they  would  have  looked  on 
CBS  color.  Doug  Edwards  was  the  work- 
horse for  CBS,  with  Don  Hollenbeck  at 
O'Dwyer  headquarters  and  Larry  Lesueur  at 
Morris'.  Station  picked  up  a  brief  talk  by 
Morris  soon  after  he  conceded,  but  we 
did  not  see  any  victory  announcement  from 
the  Mayor  or  Sen.  Lehman.  After  11,  Abe 
Burrows  showed  up  with  Milton  De  Lugg 
to  deliver  a  politicai-type  speech  and  sing 
a  political-type  song.  Both  were  very  funny. 
Unfortunately,  only  Burrows'  shining  pate 
was  visible  as  a  large  table  mike  obscured 
most  of  his  face. 

• 

XA/PIX  OFFERED  brief  roundups  by 
*  »  John  Tillman  and  Lowell  Limpus 
from  time  to  time.  At  10:45,  as  the  sta- 
tion's screen  was  occupied  with  pictures 
of  two  elongated  but  rather  flabby  gentle- 
men named  Camera  and  Talun  gently 
massaging  each  other  in  what  was  termed 
a  wrestling  match,  Limpus'  dry  voice  was 
heard  offering  the  news  that  Dulles  had 
conceded.  .  .  .  Except  for  an  occasional 
bulletin,  WNBT  didn't  get  started  on  the 
election  until  11,  when  it  was  all  over. 
John  Cameron  Swayze  did  most  of  the 
work  in  his  accustomed  facile  manner, 
yielding  on  occasion  to  other  members  of 
the  NBC  news  staff  and  twice  to  Ben 
Grauer,  who  operated  from  the  studios  of 
WNYC,  where  a  giant  tally  board  was  set 
up.  Grover  Whalen  was  there  and,  of 
course,  made  a  speech.  Station's  cover 
was  sponsored  by  Schaefer  beer,  but  we 
saw  only  one  commercial,  delivered  by 
Win  Elliot.  .  .  .  The  only  other  election 
news  we  saw  was  a  brief  count  on  WJZ- 
TV  around  9  o  clock.  .  .  .  Nowhere,  but 
nowhere,  did  we  see  a  pickup  from  either 
of  the  victorious  camps.  This,  we  think, 
would  have  been  the  high  spot  of  the  eve- 
ning. It  is  possible  that  such  a  pickup  was 
made  and  that  we  missed  it,  but  we  were 
turning  that  dial  pretty  fast  and  couldn't 
find  it.  Perhaps  it's  just  as  well,  however. 
There  isn't  a  politician  around  who  could 
compete  with  Abe  Burrows. 


Pic-Exhibitors  Ask 
Theater-Tele  Bands 


Washington — Pointing  to  the  pos- 
sibility that  in  some  towns  it  may 
offer  "the  only  satisfactory  televi- 
sion service,"  the  Motion  Picture 
Theater  Owners  of  West  Virginia 
yesterday  asked  the  FCC  to  order 
hearings  looking  toward  the  alloca- 
tion of  channels  for  a  theater  televi- 
sion service.  Other  petitions  by  local 
theater  groups  are  expected  to  fol- 
low shortly. 

With  particular  reference  to  West 
Virginia  communities,  the  exhibitor 
group  declared  that  "theater  televi- 
sion offers  a  unique  and  unparalled 
opportunity  for  local  community 
service.  In  addition  to  bringing 
events  of  national  importance  and 
significance  to  the  theater-going 
public,  petitioner's  members  could 
provide  valuable  service  both  in  the 
field  of  child  and  adult  education  to 
the  community  during  the  off  hours 
when  the  theaters  are  not  operating 
in  a  conventional  way." 

A  further  argument  was  that  in- 
stallation of  theater  TV  equipment 
could  make  unnecessary  the  instal- 
lation of  theater  television  receiving 
facilities  in  schools,  even  assuming 
the  school  systems  of  the  small  com- 
munities in  which  some  of  the  thea- 
ters of  petitioner's  members  are  lo- 
cated could  afford  such  installations. 


Test  Site  Set 

Washington — The  comparative 
demonstrations  of  CBS  and  RCA 
color  and  DuMont  black  and 
white  will  be  from  the  Wardman 
Park  Hotel  studios  of  WNBW,  it 
was  learned  yesterday.  Last 
week.  RCA  had  said  it  did  not 
see  how  those  studios  could  ac- 
commodate the  equipment  and 
personnel  of  the  three  companies 
for  tests  Nov.  14.  but  in  view  of 
the  continuance  to  Nov.  21.  it  has 
apparently  been  possible  to  work 
it  out. 


Dillon  To  NBC  Field  Staff 

John  J.  Dillon,  formerly  in  the 
NBC-TV  operations  section,  has 
been  named  an  assistant  director 
in  the  web's  field  division. 


Pye,  Of  Britain,  Plans 
TV  Sales  Drive  Here 


Pye,  Ltd.,  one  of  Britain's  largest 
radio  manufacturers,  this  month  will 
launch  a  sales  drive  aimed  at  a  goal 
of  $5,000,000  a  year  in  exports  of 
cameras  and  other  transmitting 
equipment  to  stations  in  this  coun- 
try. 

Demonstration  of  all  Pye  products 
for  sale  as  part  of  the  drive,  with 
the  exception  of  transmitters,  will 
be  held  in  Washington  on  Nov.  21; 
Chicago,  Nov.  29,  and  New  York, 
Dec.  6,  at  the  Park  Sheraton  Hotel. 

John  Lakin,  who  will  conduct  the 
demonstrations,  said  that  all  equip- 
ment operates  on  U.  S.  standards, 
with  prices  from  ten  to  15  per  cent 
lower  than  those  of  American  firms. 

The  sales  drive  is  a  long-range 
project,  aimed  at  stations  that  will 
be  licensed  after  the  freeze  is  lifted. 


First  Mexican  TV  On  The  Air 
In  Color  And  Black- And-White 


Mexico  City— Mexico's  first  TV 
operation — an  experimental  station 
owned  and  operated  by  Guillermo 
Gonzales  Camerena,  chief  engineer 
of  XEW  (AM) — has  gone  on  the  air 
here  with  daily  live  and  film  trans- 
missions in  both  black-and-white 
and  color. 

Originate  At  Stadium 

Programs  originate  at  National 
Stadium,  where  a  government  fair 
is  under  way  and  will  run  through 
Nov.  20.  A  number  of  shows  are 
commercial,  with  some  sponsored  by 
advertisers  and  others  by  govern- 
ment agencies. 

Ten  of  the  20-odd  sets  in  Mexico 
have  been  installed  by  Gonzales 
Camerena  in  department  stores  and 


at  the  fairgrounds.  The  engineer 
said  that  the  color  system  "is  a 
Mexican  process,  similar  somewhat 
to  the  CBS  in  the  United  States."  He 
said  that  the  same  receivers  are 
used  for  both  color  and  monochrome 
and  that  no  adjustment's  are  neces- 
sary. All  changes  are  made  in  the 
"camera  bias  controls,  adjustments 
necessary  due  to  the  different  setting 
of  the  lens  diaphragm,  and  on  the 
black  level  circuit  on  the  camera 
channel,"  he  added. 

Gonzales  Camerena  hopes  to  ac- 
quire a  license  for  a  permanent  sta- 
tion here.  Emilio  Azcarraga,  Mexi- 
co's leading  broadcaster  and  owner 
of  XEW,  also  has  applied  for  video 
here. 


Senator  Also  Ashs 
FCC  Plan  For 
Color-TV 


(Continued  from  Paee  1) 

mony.  Dr.  T.  T.  Goldsmith,  DuMont 
research  director,  also  was  heard  as 
chairman  of  the  RMA  color  televi- 
sion committee  on  field  testing. 

Their  appearance  followed  the 
Tuesday  questioning  of  Dr.  Allen  B. 
DuMont  who  went  over  his  earlier 
statements  that  color  is  not  yet 
ready. 

At  one  point  in  Tuesday's  ques- 
tioning Commissioner  Robert  F. 
Jones  asked  Dr.  DuMont  if  he  did 
not  think  the  Ted  Mack  Amateur 
Hour,  recently  lost  by  the  DuMont 
net  to  NBC,  might  have  been  re- 
tained by  DuMont  were  it  in  color. 
Dr.  DuMont  replied  that  a  real  dif- 
ference would  have  been  made  had 
the  freeze  been  lifted  so  that  addi- 
tional black  and  white  stations  could 
take  the  air,  affiliate  with  DuMont 
net  and  provide  a  larger  audience 
for  the  show. 

"The  only  color  involved  here  is 
gold,"  muttered  DuMont's  attorney, 
William  A.  Roberts,  who  then  ob- 
jected to  Jones'  line  of  questioning. 

Jones  apologetically  praised  Dr. 
DuMont  for  his  pioneer  role  in 
video,  offering  assurance  that  he 
holds  DuMont  in  high  regard. 

Sanabria  called  for  extreme  cau- 
tion in  the  present  expansion  of  TV. 
He  suggested  that  the  commerciali- 
zation of  video  be  curtailed,  with 
black  and  white  stations  confined  to 
the  first  six  VHF  channels  and  color 
assignments  on  the  other  four.  He 
said  there  should  be  at  least  two  or 
three  years  of  testing  on  color. 

The  question  about  Dr.  DeFor- 
rest's  appearance  arose  when  his  at- 
torney, I.  H.  Levinson.  said  he  might 
appear  in  February,  after  the  com- 
parative demonstrations  slated  for 
that  month.  He  said  DeForrest  had 
not  seen  the  CBS  system  in  opera- 
tion here  last  month. 

FCC  Counsel  Harry  Plotkin  said 
DeForrest  had  not  asked  for  a  ticket 
to  last  month's  CBS  demonstration. 
He  then  raised  the  possibility  that 
DeForrest  has  a  new  color  system  to 
offer,  saying  that  if  that  is  so  the 
Commission  had  better  hear  about 
it  now.  It  was  then  that  the  question 
of  a  subpoena  arose,  but  Levinson. 
indicating  Dr.  DeForrest  has  no  new- 
system  to  propose,  would  appear  on 
request,  with  no  need  for  a  sub- 
poena. 


New  WGN-TV  Commercial 

Chicago — Continental  Clothing  Co. 
has  signed  with  WGN-TV  for  spon- 
sorship of  a  new  audience  participa- 
tion show.  Treasure  Hunt. 


3 


RADIO 


DAILY 


Thursday,  November  10.  1949 


MGM  Buys  285  Spots 
On  8  N.  Y.  Stations 


(Continued  from  Page  1) 

WNEW,  WINS,  WMCA  and  WMGM. 

The  four-day  "saturation  cam- 
paign" was  launched  on  Tuesday 
night  with  spots  spread  throughout 
WOR's  four-hour  election  coverage. 
Donahue  &  Coe,  Inc.,  MGM's  agen- 
cy, disclosed  that  the  remaining 
spots  were  purchased  on  the  New 
York  stations  "entirely  in  accord- 
ance with  -good  availabilities."  The 
campaign  will  end  about  noon  of 
Nov.  11,  coincident  with  the  official 
opening  of  the  picture  at  the  Astor 
Theater. 

The  one-half  minute  and  one- 
minute  transcribed  commercials 
consist  of  the  so-called  "Jody 
Chant,"  which  opens  the  actual  film 
production  and  was  used  during  the 
war  by  the  Army  Recruiting  Serv- 
ice, with  the  original  lyrics  changed 
to  plug  the  film. 

WMGM,  New  York  indie,  will 
broadcast  from  the  lobby  of  the 
Astor  Theater  tonight  from  8: 00  to 
8:30  p.m.,  as  a  feature  of  the  prem- 
iere of  "Battleground."  In  addition 
WNBT  will  televise  interviews  with 
first  nighters  attending  the  opening 
of  the  MGM  picture. 


'Reading  For  Pleasure' 
Panel  Series  On  WNBC 


"Reading  For  Pleasure,"  a  panel 
discussion  series  on  English  and 
American  fiction  by  members  of  the 
faculty  of  Brooklyn  College,  bows 
on  WNBC,  tomorrow,  7:30-7:45  p.m. 

The  series  is  designed  to  supple- 
ment the  radio-assisted  home  study 
course  offered  by  Brooklyn  College 
in  cooperation  with  the  NBC  Uni- 
versity of  the  Air.  Each  Friday's 
program  will  examine  the  novel  or 
short  story  to  be  dramatized  the  fol- 
lowing Sunday  on  the  "NBC  Thea- 
ter." A  three-man  panel  will  be 
present  each  week,  with  Professor 
Francis  Kilcoyne  of  the  Brooklyn 
College  English  Department  as  the 
only  permanent  member. 


Sets-In-Use  Increase 

Reported  In  Six  Cities 

(Continued  from  Page  ii 

hour  radio  sets-in-use  increased 
from  the  previous  25.7  to  26.2  in  the 
September-October  report;  in  Bos- 
ton, from  23.0  to  24.1;  in  New  York, 
from  21.9  to  23.6;  in  Los  Angeles, 
from  22.9  to  23.6;  in  Washington, 
from  20.6  to  22.6;  and  in  Chicago, 
from  21.4  to  22.0.  In  Philadelphia, 
however,  average  quarter-hour  sets- 
in-use  for  the  week  studied  de- 
creased from  the  previous  19.8  to 
19.5  in  the  September-October  re- 
port. 

Jack  Benny,  "Lux  Theater,"  and 
Walter  Winchell  were  the  leaders  in 
the  "Top  Ten  Evening"  combined 
Pulse  ratings  for  the  seven  cities. 

The  combined  Pulse  ratings  for 
the  seven  metropolitan  areas  were 
19.0  for  Benny,  15.5  for  "Lux  Thea- 
ter" and  15.4  for  Winchell.  The  fol- 
low-ups were:  "Mystery  Theater," 
12.5;  Arthur  Godfrey's  "Talent 
Scouts,"  12.5;  "My  Friend  Irma," 
11.6;  "Stop  The  Music,"  10.8  "Sus- 
pence,"  10.7;  "Inner  Sanctum,"  10.7, 
and  "Mr.  District  Attorney,"  9.7. 


Hallicrafters,  MBS  Sign 
New  Quiz  Show,  52  Wks. 

(Continued  from  Page  1 ) 

Hult,  v-p  in  charge  of  sales  for  the 
web. 

The  new  series,  which  will  origin- 
ate in  Chicago  in  the  lobby  of  Chi- 
cago Theater,  will  be  aired  coast  to 
coast,  Saturdays,  5: 45-6  p.m.,  local 
time,  beginning  Dec.  10.  The  quiz 
will  feature  Lee  Bennett  and  Pierre 
Andre  as  co-emcees  and  will  spe- 
cialize in  questions  pertaining  to 
film  stars  and  movies. 

Sorensen  &  Co.  of  Chicago  repre- 
sented Hallicrafters  in  the  deal  with 
MBS. 


Ewing  To  Be  Heard 

Washington  —  The  ABC  network 
will  broadcast  a  special  addi-ess  of 
Federal  Security  Agency  Adminis- 
trator Oscar  Ewing  on  the  subject  of 
"Security  For  All,"  from  the  studios 
of  WMAL,  the  web's  affiliate  here, 
Nov.  14,  10:30-10:45  p.m.,  EST. 


50,000  watU  at  800kc. 

Now  covering  a  17,000,000  population  area 
at  the  lowest  rate  of  any  major  station 
in  the  Detroit  Area! 

Detroit  and  Windsor 

J.  E.  Campeau,  President 
Adam  J.  Young,  Jr„  Nat'l  Rep.    •    Canadian  Rep.,  H.  N.  Stovin  &  Co. 


MUTUAL 


in  the  past  two  months 


ALFRED  and 
DORA  McCANN 

WOR's  "McCann's  at  Home" 

have... 


1 .  Acquired  a  larger  audience  than  at  any  time  in 
their  long  history— 71%  larger  than  in  '44. 

2.  Delivered  603,935  commercial  impacts  at  the 
infinitesimal  rate  of  15  impacts  per-penny. 

3.  Sold  for  three  sponsors  who  have  been  with 
them  for  more  than  20  years. 

4.  Ranked  first  among  all  women's  service  pro- 
grams aired  in  New  York. 

5.  Will  you  or  your  client  let  them  build  a  record 
for  you  for  number  5? 


our  address  is 


WOR 


—that  power-full  station 

at  1440  Broadway  in  New  York 


\ 


The  National  Daily  Newspaper  of  Commercial  Radio  and  Television 


VOL.  49.  NO.  28 


NEW  YORK.  MONDAY,  NOVEMBER  14.  1949 


TEN  CENTS 


STRESSES  NEWS  PROGRAM  IMPORTANCE 


Language-Radio  'OK' 
Expected  From  FCC 


Washington  Bureau  of  RADIO  DAILY 
Washington— The  FCC  law  depart- 
ment is  expected  to  file  exceptions 
to  the  November  4  initial  decision 
by  Examiner  Hugh  Hutcheson  in 
the  allocation  of  a  frequency  in  Bos- 
ton. Hutcheson's  attack  upon  for- 
eign-language broadcasting,  which 
he  termed  discouraging  to  the  Amer- 
icanization process  of  foreign-born 
citizens,  will  be  disowned  by  the 
Commission's  law  staff. 

It  is  likely,  too,  that  a  number  of 
foreign-language  broadcast  stations 
—including  WHOM,  New  York— will 
file  briefs  with  the  FCC. 


Woods,  Denny  Negotiate 
New  'Town  Meeting'  Deal 

Mark  Woods  of  ABC  and  George 
V.  Denny  of  Town  Hall,  Inc.,  are 
scheduled  to  continue  their  negotia- 
tions this  week  looking  for  a  new 
contract  for  the  continuation  of 
"America's  Town  Meeting  of  the 
Air"  after  the  current  contract  ex- 
pires in  January,  1950. 

Several  managers  of  ABC  affiliates, 
during  the  past  10  days,  have  been 
approached  for  their  views  on  the 

(Continued  on  Page  2) 

Radio  License  Fee  Costs 
Disclosed  In  Canada 


Montreal — Canadian  radio  owners 
paid  more  than  $13,000,000  in  radio 
license  fees  during  the  last  three 
years.  Transport  Minister  Chevier 
disclosed  Friday  in  a  reply  tabled  in 
the  Commons.  The  fee  is  $2.50  yearly. 

Those  who  failed  to  pay  and  were 
caught  by  the  government's  radio  in- 
(Continued  on  Page  2) 


Howdah  Remote 

Durham,  N.  C— When  the  Bil- 
ler  Brothers  Circus  played  Dur- 
ham recently,  an  elephant-in-the- 
street  broadcast  was  arranged. 
WHHT's  "Country  Boy"  (farm  edi- 
tor) scrambled  to  the  top  of  Big 
Ruth  and  aired  a  shaky-voiced 
broadcast  from  the  lofty  "how- 
dah"  on  her  back.  After  the  fun 
was  over  he  admitted  that  he  had 
never  seen  a  live  elephant. 


Takes  Chairmanship 

Frank  Stanton,  president  of 
CBS,  has  accepted  the  chairman- 
ship of  the  Radio  and  Television 
Committee  for  Brotherhood  Week 
sponsored  by  the  National  Con- 
ference of  Christians  and  Jews. 
Brotherhood  Week  will  be  ob- 
served from  February  19  to  26 
with  slogan,  ""Brotherhood — for 
Peace  and  Freedom." 


Vandals  Cause  Break 
In  WABB  Operations 


Mobile,  Ala. — The  Mobile  Press- 
Register's  station,  WABB,  is  offering 
a  $1,000  reward  for  tips  leading  to 
the  capture  and  arrest  of  vandals 
who  put  the  station  and  a  large  num- 
ber of  telephones  out  of  commission 
by  severing  a  26-line  cable  at  a  lo- 
cation adjoining  the  transmitter  site. 

The  station  had  continued  regular 
broadcasts  despite  a  three-weeks-old 
strike  of  union  radio  electrical  tech- 
nicians until  the  vandals  punctured 
(Continued  on  Page  2) 

KDYL  Sponsor  Offers 

Insurance  For  Dogs 

Salt  Lake  City — Insurance  policies 
for  dogs  are  being  offered  on  KDYL 
in  a  spot  campaign  for  "Thanks" 
dog  food,  launched  here  as  a  new- 
product  test  last  Monday.  "Thanks" 
spots  are  featured  on  the  Emerson 
Smith  show,  an  hour-long  cross-the- 
board  morning  feature. 

Insurance-minded  dog  owners  fill 
out  a  coupon  attached  to  each  can  of 
(Continued  on  Page  2) 


President  Of  NARND  Tells  Convention 
That  Prestige  Of  News  Personnel 
Gaining  In  Radio  And  TV 


ANA-AAAA  Adopt 
BMB  Resolutions 


Another  round  in  the  battle  to 
keep  the  Broadcast  Measurement 
Bureau  alive  has  been  fired  by  two 
of  its  three  member  organizations, 
the  Assn.  of  National  Advertisers, 
and  the  4-A's. 

In  reply  to  a  BMB  request  that 
each  of  its  sponsoring  organizations 
(NAB,  AAAA,  and  ANA)  "carefully 
analyze  and  describe  those  of  its  re- 
(Continued  on  Page  6) 

Radio  Theater,  Benny 

Are  Nielsen  Leaders 


"Lux  Radio  Theater"  held  its 
leading  position  in  the  National 
Nielsen-'Ratings  for  Oct.  2-8,  just 
released,  followed  in  order  by  Jack 
Benny,  "Charlie  McCarthy,"  Arthur 
Godfrey's  Talent  Scouts,  and  "Amos 
'n'  Andy." 

Topping  the  second  bracket  in 
(Continued  on  Page  2) 

Anderson  To  Agency  Post 
As  Radio-TV  Director 


McCann-Erickson  Inc.  yesterday 
announced  the  appointment  of  Fred- 
erick Anderson,  formerly  vice-presi- 
dent of  Compton  Advertising  Agen- 

(Continued  on  Page  2) 


Ohio  Broadcasters  Stage 
Two-Day  Radio  Sales  Clinic 


Cleveland— An  audience  of  121 
station  executives  attending  a  two- 
day  sales  clinic  sponsored  by  the 
Ohio  Assn.  of  Broadcasters  Nov. 
9-10  was  told  that  the  day  of  "un- 
seen radio  buying"  is  over.  The 
warning  note  was  sounded  by  Bob 
Dailey,  radio  director  in  the  local 
office  of  McCann-Erickson,  Inc. 

Speaking  at  the  clinic's  opening 
session  on  Wednesday  on  "Prepara- 
tion of  Presentations,"  Dailey  out- 


lined the  types  of  information  re- 
quired by  agencies  and  advertisers 
eyeing  the  radio  market.  These  in- 
clude data  on  station  coverage  and 
popularity,  program  appeal,  audi- 
ence listening  habits,  audience  types, 
composition,  and  loyalty,  cost  per 
listener,  program  promotion,  and 
merchandising  cooperation,  he  said. 

Stephen  A.  Douglas,  sales  pro- 
motion director  of  the  Kroger  Co., 
(Continued  on  Page  3) 


Increasing  the  prestige  of 
news  personnel  within  the 
station,  insuring  the  news- 
man's stake  in  television,  and 
building  up  membership  were 
listed  as  the  immediate  ob- 
jectives of  the  National  Assn. 
of  Radio  News  Directors  by 
Sig  Mickelson,  NARND  presi- 
dent, at  the  opening  session 

(Continued  on  Page  3) 

Broadcasters  Blast 
FCC  For  Sluggishness 

Sarasota,  Fla. — The  Florida  Assn. 
of  Broadcasters  has  asked  the  FCC 
to  place  a  two-year  maximum  limi- 
tation on  consideration  of  applica- 
tions by  stations  for  improvements 
in  facilities. 

Meeting  here  on  Nov.  6,  the  Asso- 
ciation criticized  the  Commission 
for  "its  policy  of  delay  and  procras- 
tination" in  considering  such  appli- 
cations, and  went  on  record  as  fav- 
(Continued  on  Page  3) 

WOR-FM  Boosts  Air  Time 
From  42  To  79  Hours 

WORJFM  will  increase  its  weekly 
broadcast  hours  from  its  present  43 
hours  to  79  hours,  beginning  today, 
it  was  announced  over  the  weekend 
by  J.  R.  Poppele,  v-p  in  charge  of 
engineering  at  the  station. 

The  reasons  given  for  the  ex- 
panded FM  schedules,  Mondays 
(Continued  on  Page  3) 


52-Week  Sponsor 

General  Mills,  Inc.,  in  behalf 
of  its  "Gold  Medal  Kitchen  Tested 
Flour/'  has  signed  a  52-week 
contract  with  the  American  Broad- 
casting Company  for  sponsorship 
of  the  opening  quarter-hour  seg- 
ment of  "Modern  Romance,"  on 
ABC  network.  Dancer-Fitzgerald- 
Sample.  Inc..  represented  General 
Mills.  D-F-S  is  the  agency  hand- 
ling the  G.  M.  account. 


2 


RADIO  DAILY 


Monday,  November  14,  1949 


Vol.  49,  No.  28    Monday,  Nov.  14,  1949    10  Cts. 


>  COmiNG  AND  GOING  * 


JOHN  W.  ALICOATE 


FRANK  BURKE  :  :  :  :  Editor 
MARVIN   KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays.  Sundays 
and  Holidavs  at  1501  BroLdwav,  New  York. 
(18).  X.  Y..  by  Radio  Daily  Corp.,  J.  W. 
Alicoate.  President.and  Publisher;  Donald  M 
Mersereau.  Treasurer  and  General  Manager; 
Marrin  Kirsch.  Vice-President;  Chester  B. 
Bahn.  Vice-President;  Charles  A.  Alicoute, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California.  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily. 
1501  Broadwav.  New  York  (18).  X.  Y. 
Phone  Wisconsin  7-6J36.  7-6337.  7-6338. 
Cible  address:  Radaily.  Xew  York. 


R.  E.  DUNVILLE,  vice-president  and  general       HOWARD     MEIGHAN.     vice-president  and 

manager   of    Crosley    Broadcasting    Corp.,    in  general  executive  of  CBS  on  the  West  Coast, 

New  York  last  week  for  conferences  with  east-  is  in  New  York  on  a  short  business  trip, 
ern   division  salesmen.     He   was  occompanied 

by  a  group  which   included   HARRY   MASON        MRS    MILDRED  FITE,  winner  of  the  Cinder- 

SMITH,    vice-president    ond    sales    monager;  ello  Week-end  program  on  KDKA,  Pittsburgh, 

JOHN  T.  MURPHY,  director  of  television,  and  will  orrive  in  New  York  Nov.  18  for  a  round 

H.  PETER  LASKER.  monoger  of  WLW-D  of  pleasure. 


WEST  COAST  OFFICES 
Allen    Kushner.  Manager 
6125  H r !l> wood  Blvd.        Phone:  Gladstone  S436 

WASHINGTON  BUREAU 
Andrew  H    Older.  Chief        6417  Dahlooen  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate.  Manager. 
360  No.   Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Girard.  Manager 
Tower  Petroleum  Bids  . 

Dallas.  Texas 
Phone:  Riverside  3518-9 

tnicred  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y-, 
.mder  the  act  of  March  3.  1879. 


ED  GREIF,  of  Bonner  &  Greif,  publicists,  is 
back  from  Hot  Springs,  Ark.,  where  he  lectured 
at  the  Annual  Post  Graduate  VD  Clinic. 

GEORGE  MOSCOVICS,  director  of  sales  de- 
velopment for  CBS-TV,  has  arrived  on  the 
West  Coost. 

PETER  DONALD,  comedion,  in  Pittsburgh, 
where  on  Sunday  he  spoke  at  the  Variety 
Club  dinner. 

PETER  GOLDMARK,  Columbia  network  direc- 
tor of  research  and  engineering  development, 
has  returned  from  England  aboard  the  Moure- 
tania. 

ELEANOR  EDEN,  radio  pianist,  has  returned 
from  a  tour  and  has  resumed  her  keyboarding 
at  Bill  Bertolotti's. 

MARTHA  TILTON,  co-star  on  "Curt  Mossey 
Time,"  to  Oaklond.  Calif  .  for  an  appearance 
ot  a  benefit  performance  for  disabled  veterans. 


MERLE  JONES,  gsneral  manager  of  KNX- 
Columbia  Pocific  Network,  and  WAYNE  STEFF- 
NER,  sales  manager,  are  back  in  Los  Angeles 
following  a  business  trip  to  Son  Francisco. 

PAULA  CARR,  oroducer  of  "From  Your  Home 
Town  to  New  York,"  left  Fridav  for  Parkers- 
burg,  West  Vo  ,  for  conferences  at  the  offices 
of  Dils  Bros.,  her  sponsor.  She'll  also  visit 
Cincinnati  ond  Columbus. 

MARIE  WILSON,  star  of  "My  Friend  Irma" 
on  radio  and  in  the  movies,  is  in  Memphis, 
Tenn.,  for  personal  appeorances  in  connection 
with  the  showing  of  the  film. 

BERT  WHEELER  is  back  in  town  following 
a  personal  opoearance  tour  He  was  on  "Caval- 
code  of  Stors"  Saturday  over  WABD 

WILLIAM  SHAW,  assistant  sales  manoger  of 
KNX-Columbia  Pacific  Network,  has  left  the 
West  Coast  on  a  two-week  trip  to  New  York 
and  Chicago. 


Radio  License  Fee  Costs     Woods,  Denny  Negotiate 
Disclosed  In  Canada  New  'Town  Meeting'  Deal 


FINANCIAL 


NEW  YORK  STOCK  EXCHANGE 


High    Low  Close 

ABC                             734      7li  7>/i 

Admiral  Corp.      .     293s    28i2  29 

Am.  Tel.  &  Tel.      146ie  145'b  1461b 

CBS  A  251*,    2434  251  e 

Philco                       30*s    30  30'4 

RCA  Common            125g     12U  125B 

RCA  1st  pfd.             73'4    73U  73U 

Stewart-Warner         123B  12U 

Westinghouse            271 2    271 8  273g 

Westinghouse  pfd.  1003^  lOOU  IOOI4 

Zenith  Radio            28'4    28  2SU 
NEW  YORK  CURB  EXCHANGE 

Hazelrine  Corp.  .      143B    143g  14^ 

Nat.  Union  Radio       2^  2% 
OVER  THE  COUNTER 

Bid 

DuMont  Lab   14 

Stromberg-Carlson    1334 

WCAO  (Baltimore)  17 

WJR  (Detroit)    7% 


Net 
Chg. 

-  >< 

+  % 

+  'A 

+  14 

+  Vi 

4-  'A 

-  3, 

-  14 


—  V* 


Asked 
IS 
15 
20 
8 


Continued  from  Pa;e  1  • 
specters  paid  more  than  S200.000  in 
court  fines  and  costs.  Figures  were 
tabled  for  C.  W.  Hudson   (PC -Vic- 
toria. Ont. » 

The  cost  of  collecting  the  license 
fees  amounted  to  approximately 
SI. 700.000  in  the  three  years.  Of  this 
amount  SI. 000.000  was  paid  out  in  the 
form  of  commissions  for  those  who 
issued  the  radio-using  permits. 

A  break-down  of  the  figures  shows 
that  radio  collections  are  increasing, 
but  so  are  the  collection  costs.  In  the 
last  fiscal  year.  1948-49.  the  govern- 
ment collected  S4.670.342.  compared 
with  S4.398.495  the  previous  year 
and  S4.099.795  in  1946-47. 

Collection  cost  climbed  to  S61 1.918 
last  year.  S570.505  in  1947-48  and 
S544.673  in  1946-47. 

In  the  fines  and  cost  category,  fig- 
ures showed  that  delinquents  paid 
S35.677  in  fines  and  S36.472  in  court 
costs  last  year:  S35.S82  and  S39.595 
in  1947-48  and  S40.478  and  S36.730  in 
1946-47. 


Continued  from  Pa^e  1 1 

question  of  whether  the  web's  ser- 
ies should  be  televised  and.  if  so, 
should  it  be  simulcast,  it  was  learned 
by  Radio  Daily  last  week.  Another 
question  under  consideration  centers 
on  a  possible  reduction  in  the  broad- 
cast time  of  the  program  from  its 
present  full-hour  to  one-half-hour 
It  has  been  suggested  that  a  cut  in 
the  broadcast  time  might  interest 
more  sponsors  in  the  co-operative 
show. 


Radio  Theater,  Benny 

Are  Nielsen  Leaders 


Vandals  Cause  Break 

In  WABB  Operations 

C:ntinued  from  Page  1 

the  cable  with  nails  or  some  other 
piercing  device  and  poured  chemi- 
cals in  the  holes  made  in  the  lead 
covering.  Action  of  the  chemicals  ate 
off  insulation  and  broke  the  circuit. 
Telephone  and  radio  service  were 
restored  after  several  hours. 


Continued  from  Page  11 

sixth  place  was  Fibber  McGee  and 
Molly,  followed  by  "My  Friend  Ir- 
ma." Bob  Hope.  ■"Inner  Sanctum." 
and  "People  Are  Funny."  ""Counter- 
Spy"  led  the  multi-weekly  evening 
listings,  followed  by  "Beulah,"  and 
""Lone  Ranger.'"  Weekday  pace-set- 
ter was  Arthur  Godfrey,  followed 
by  "My  True  Story." 


KDYL  Sponsor  Offers 

Insurance  For  Dogs 

Continued  from  Page  11 

"Thanks."  and  are  sent  a  policy. 
Premiums  are  paid  by  sending  in  a 
stamp  also  attached  to  the  can. 
Thoroughbreds  are  insured  for  up 
to  S50.  less  aristocratic  pets  for  S25. 


Anderson  To  Agency  Post 
As  Radio-TV  Director 


AVAILABLE 

Prestatly  employed  small  market  station  man- 
a#er  who  seeks  change.  Here's  a  Man  who  hat 
came  up  through  the  ranks  ard  knows  every 
phase  of  station  operation.  Proven  record  in 
sal's  and  promotion.  Thirteen  years  r»dio  znti 
newspaper  background.  Experienced  as  program 
director,  announcer,  tcpy  chief  and  director  of 
special  events.  Conscientious,  steady  family 
man.  39.  Write  Box  285.  RADIO  DAILY,  1501 
Broadway.  New  York  City. 


Heavy  Grid  Diet  On  CBS 

CBS  will  air  five  consecutive 
hours  of  football  coverage  on  Satur- 
day. Nov.  19  starting  at  2: 30  p.m.  In 
addition  to  '-Jfootball  Roundup."  its 
round-robin  coverage  of  several 
games  in  progress  at  widely-separa- 
ted points.  CBS  will  broadcast  a 
complete  play-by-play  account  of 
the  Stanford-California  game  at 
Palo  Alto,  starting  at  5  p.m. 


Continued  from  Pa~e  1  I 

cy  as  director  of  radio-video  plans. 

At  the  Compton  agency  Anderson 
worked  on  the  Procter  and  Gamble 
account  for  eight  years.  He  was  suc- 
cessively account  executive  on 
Crisco  account,  supervisor  on  Duz 
and  for  the  last  three  years  account 
supervisor  on  Ivorv. 


Joins  "Johns" 

Donald  Hirsch.  former  associate 
producer  for  Goodson-Todman  pro- 
ductions on  CBS.  has  joined  the  staff 
of  Masterson.  Reddy  and  Nelson, 
package  producers,  as  a  producer- 
writer. 


Housing  Problem 
Solved 

This  cat  had  too  many  kittens 
to  care  for  in  her  regular  home. 
So  she  found  a  big  knot-hole  up 
a  tree  and  moved  her  family  in — 
a  neat  solution  to  her  problem. 

There's  a  neat  solution  to  any 
advertising  problem  in  the  rich 
market  of  Baltimore.  You  just 
buy  W-I-T-H.  the  big  inde- 
pendent with  the  big  audience. 

Costs  so  little!  Does  so  much! 
Those  are  the  two  big  facts  in 
the  W-I-T-H  story.  Because 
W-I-T-H  delivers  more  home 
listeners  -  per  -  dollar  than  any 
ether  station  in  town.  In  addition 
to  this  biggest  home  audience,  a 
recent  survey  made  under  the 
supervision  of  the  Johns  Hopkins 
University  showed  that  of  all 
radios  playing  in  taverns,  67.3*% 
were  tuned  to  W-l-T-H! 

Call  in  your  Headley-Reed  man 
today  and  get  him  to  tell  you 
all  about  W-I-T-H. 


Baltimore  3,  Maryland 

TOM  TIHSIJY,  President 
R«pr«»ent«d  by  Heodley-Re»d 


Monday,  November  14,  1949 


RADIO  DAILY 


3 


Ohio  Broadcasters 
Stage  Sales  Clinic 


l  Continued  from  Page  1) 

who  also  spoke  at  Wednesday's 
meeting,  declared:  "We  believe  ra- 
dio is  an  excellent  medium  and  have 
for  a  long  time."  The  Kroger  Com- 
pany has  spent  "close  to  $9,000,000" 
in  radio  since  1941,  he  disclosed. 

Other  Wednesday  speakers  in- 
cluded Beth  Black,  account  execu- 
tive for  the  Joseph  A.  Katz  Co.; 
Dr.  Kenneth  Dameron,  of  Ohio  State 
University;  Joseph  L.  Brechner, 
manager  of  WGAY,  Silver  Spring, 
Md.,  and  Frank  Headley,  president 
of  Headley-Reed,  New  York.  The 
meeting's  chairman  was  Carl  E. 
George,  president  of  the  Ohio  Assn. 
of  Broadcasters,  and  vice-president 
and  sales  of  WGAR,  Cleveland. 

Miss  Black  stressed  the  need  for 
adequate  station  information  in  usa- 
ble size  and  said  she  buys  with  a 
long-term  view  and  always  looks 
to  see  what  the  station  does  with 
its  local  time. 

Brechner  pointed  out  things  which 
helped  make  his  small  station  suc- 
cessful, such  as  community  selling 
and  special  summer  sales  festivals. 

Headley  rapped  rate  cutting  and 
P.  I.  business.  He  said,  "The  value 
of  merchandising  aid  is  controver- 
sial. Program  promotion  deserves 
your  thorough  support.  I  think  it's 
time  a  mature  industry  recognized 
the  proper  relation  between  spot 
and  network  rates.  Although  net- 
works use  up  the  preferred  evening 
time  and  occupy  a  great  deal  of 
commercial  time,  the  total  net  in- 
come of  affiliated  stations  from  spot 
time  sales  is  larger  than  total  net 
income  of  affiliated  stations  from 
the  networks." 


WOR-FM  Boosts  Air  Time 
From  42  To  79  Hours 


(Continued  from  Page  1 ) 

through  Sundays,  were  "the  great 
increase  in  the  ownership  of  FM 
sets  in  the  Metropolitan  area"  and 
"the  widened  area"  which  the  sta- 
tion can  serve  with  its  new  FM 
antenna  located  on  the  WOR-TV 
tower  at  North  Bergen,  N.  J. 

The  former  FM  schedule,  through- 
out the  week,  was  from  3  p.m.  to 

9  p.m.  The  new  schedule  will  pro- 
vide programs  during  the  following 
hours:  Sundays,  3-9  p.m.;  Monday, 

10  a.m. -9  p.m.;  Saturdays,  1  p.m. -11 
p.m.;  and  the  remaining  four  days 
of  the  week,  10  a.m. -11  p.m. 

WOR-FM  will  carry  WOE's  AM 
broadcasts  during  the  foregoing 
hours,  except  for  a  special  weather 
report,  Mondays  through  Saturdays, 
6: 15,  in  which  WOR-FM  will  tie  in 
with  the  Rural  Radio  Network  for 
state-wide  coverage.  United  Fruit 
Co.  sponsors  the  weather  report  pro- 
gram on  WOR-FM. 


Wedding  Bells 

Frank  Tirico,  announcer  for 
WMIK,  Middleboro,  Ky.,  will  be 
married  on  Nov.  19  to  Ruth  Vuhany, 
of  Bloomfield,  N.  Y. 


News-Program  Importance 
Stressed  At  NARND  Confab 


(Continued 

of  the  Association's  annual  conven- 
tion, Friday  at  the  Commodore 
Hotel,  New  York.  Approximately 
200  newsmen  attended  the  three-day 
session  which  ended  yesterday. 

Sees  News  Personnel  Growing 

"Tne  number  oi  stations  within 
the  United  states  maintaining  news 
departments  manned  oy  competent 
news  personnel  has  m.reased  sharp- 
ly witnin  tne  last  tnree  years,  but  it 
is  still  an  obvious  ia«jt  tnat  tne  vast 
majority  are  wuiing  to  trust  to  stau 
memoers  with  no  news  training  ano 
iio  understanding  oi  tne  community 
impact  oi  news,    MicKelson  said. 

tie  continued:  "it  is  also  an  un- 
fortunate tact  that  news  personnel 
nave  tar  too  little  prestige  within 
me  station  nseit.  some  stations  re- 
gard news  directors  as  top  station 
executives,  as  tney  should,  out  un- 
lortunateiy  tnis  is  not  generally  true. 
.  .  .  in  many  cases  mere  is  greater 
prestige,  greater  responsibility,  and 
more  remuneration  outside  tne  news 
department.  That  s  not  a  pretty  pic- 
ture but  it  s  true,  and  will  Oe  until 
the  news  director  is  regarded  as  a 
person  oi  equal  stature  with  the  pro- 
gram manager,  tne  sales  manager, 
and  the  chief  engineer." 

Impact  ot  TV  Cited 

Mickelson  had  this  to  say  of  the 
video  outlook,  from  the  newsman's 
viewpoint:  "There  is  plenty  ot  evi- 
dence that  we  need  to  become  much 
more  active  in  television.  .  .  .  Only 
a  small  percentage  (.16.7  per  cent) 
of  the  television  stations  now  on  the 
air  have  employed  competent  news 
personnel  to  report,  write  and  pro- 
duce their  own  news  broadcasts. 
Unless  we  move  swiftly  to  promote 
the  concept  that  news  broadcasting, 
whether  it  be  in  AM  or  television, 
should  be  done  by  trained  news  per- 
sonnel, we  may  find  ourselves  in  an 
irreparable  position." 

Tells  of  NARND  Expansion 

The  NARND's  views  on  its  own 
membership  potential  were  sum- 
marized thus:  "We  have  180  mem- 
bers now,  but  we  have  a  potential 
of  nearly  2,500.  Certainly  one  of  our 
objectives  should  be  to  place  at  least 
one  competent  newsman  in  every 
radio  station — AM,  FM,  or  televi- 
sion." 

Among  other  tasks  the  NARND 
has  taken  on  and  will  continue  to 
carry  out,  Mickelson  said,  is  that 
widening  and  strengthening  the  ra- 
dio or  TV  newsman's  right  to  oper- 
ate on  an  equal  footing  with  report- 
ers for  other  media.  "We  still  need," 
the  NARND  president  declared,  "to 
establish  indelibly  the  fact  that  the 
microphone  and  the  television  cam- 
era should  have  access  to  all  the 
sources  of  news  where  the  pencil 
and  paper  are  now  permitted.  And 
beyond  that,  that  radio  should  have 
access  to  all  potential  sources  of 
news." 

In  line  with  this,  Mickelson  touch- 
ed on  the  Association's  progress  in 
its   campaign   to  secure  for  radio 


from  Page  1) 

newsmen  equal  rights  in  protection 
of  their  news   sources.   "We  have 

Mickelson  had  a  word  of  comfort 
for  "those  of  us  who  will  remain  in 
AM  news  broadcasting  without 
much  prospect  in  the  immediate 
future  of  getting  into  television." 
Their  position  remains  "very  se- 
cure," he  declared.  "There  is  nothing 
new  on  the  horizon  which  indicates 
to  me  that  television  can  in  any  way 
compete  with  AM  broadcasting  in 
the  presentation  of  sharp,  hard-hit- 
ting, factual  broadcasts  presented 
swiftly  and  concisely  with  no  waste 
of  time  between  the  event  and  the 
broadcast.  In  short,  it  appears  now 
that  AM  news  will  remain  strong 
indefinitely.  ..." 

The  most  significant  proof  of 
NARND's  success  during  the  past 
year,  Mickelson  said,  is  its  increas- 
ing acceptance  within  the  broadcast- 
ing industry.  "The  voice  of  NARND 
is  now  heard,"  he  said.  "Broadcasters 
recognize  the  name.  .  .  .  Talk  to  the 
editor  of  a  trade  publication  or  the 
editor  of  a  news  service.  You  won't 
fail  to  note  that  NARND  is  a  well 
and  highly  respected  segment  of  the 
radio  broadcasting  industry." 

In  discussing  the  third  annual 
"Voice  of  Democracy"  contest  Rob- 


Broadcasters  Blast 
FCC  For  Sluggishness 


(Continued  from  Page  1) 

oring  the  enactment  by  Congress  of 
a  law  embodying  a  two-year  time 
limit  on  improvement  application,  if 
the  FCC  takes  no  action  in  the  mat- 
ter. 

Another  resolution  blasted  the 
"do-nothing  attitude  and  unstable 
policy  of  the  Commission  as  eviden- 
ced in  its  failure  to  decide  the  so- 
called  clear  channel  case  (which)  is 
threatening  to  disrupt  the  entire  ra- 
dio industry."  The  FCC  was  asked 
also  to  use  its  authority  to  prevent 
Cuban  stations  "from  usurping  com- 
manding positions  in  frequencies  on 
which  listeners  of  Florida,  Georgia 
and  the  Gulf  states  have  a  right  to 
listen  to  American  stations." 


ert  K.  Richards,  director  of  public 
relations  for  the  NAB,  reported  that 
co-sponsors  of  the  annual  competi- 
tion, the  United  States  junior 
chamber  of  commerce,  had  announ- 
ced again  that  there  would  be  full 
participation  by  48  states  and  by  all 
the  territories.  Based  upon  reports 
from  the  jaycee's  1800  chapters  and 
broadcasters  all  over  the  nation,  he 
estimated  that  upwards  of  one-half 
million  students  participated  this 
year — almost  doubling  the  total  par- 
ticipation in  1948. 


for  profitable  selling  INVESTIGATE 
WDEL 


WILMINGTON 

DELAWARE 


WKBO 

HARRISBURG 

PENNSYLVANIA 


WRAW 

READING 

PENNSYLVANIA 


WOR 

YORK 

PENNSYLVANI 


31 

 and 


WEST 

EASTON 

PENNSYLVANIA 


WDEL  TV 

WILMINGTON 


DELAWARE 


WGAL  TV 

LANCASTER 

PENNSYLVANIA 


STEINMAN  STATIONS 
Clair  R.  McCollough,  Managing  Director 


Represented  by 

Chicago 


ROBERT  MEEKER  ASSOCIATES 


San  Francisco 


New  York 


Los  Angeles 


It's  even 
bigger 


Each  time  you  look  at  radio  it's  bigger. 

You  turn  your  head  away  and  before  you  turn 

it  back  it's  bigger  than  ever.1 


Radio  is  bigger  than  anything— 

bigger  than  magazines,  bigger  than  newspapers, 

bigger  than  both  of  them  put  together. 

Yet  in  measuring  the  bigness  of  radio, 
people  still  use  obsolete  yardsticks. 
Yardsticks,  for  example,  which  compare 
the  circulation  of  a  whole  magazine  with 
the  audience  of  a  single  network  program. 
(It's  like  saying  my  apple-tree  is  bigger 
than  your  apple,  as  Variety  recently  put  it.)" 


Or  take  a  yardstick  like  "cost-per-thousand 
listeners."  In  radio  a  more  realistic  gauge 
is  "cost-per-million."  In  radio  there  is 
no  such  thing  as  only  "a  thousand"  listeners. 
(It's  like  using  a  ruler  to  measure  the  distance 
between  the  stars.)1 


CBS 


Sometimes  the  only  way  you  can  tell  anything 
is  bigger  than  anything  is  by  discovering 
that  it's  smaller.  The  cost  of  customers 
delivered  to  advertisers  in  network  radio 
is  smaller  than  in  any  other  major  medium. 

And  CBS  is  both  bigger  and  smaller  than 
anything  in  radio  — bigger  because  it  delivers 
more  millions  of  listeners  to  advertisers 
than  any  other  network;  smaller  because 
it  does  so  at  the  "lowest  cost-per-million." 


•where  99,000,000  people  gather  every  week 
The  Columbia  Broadcasting  System 


1  People  are  buying 
radio  sets  at  the  rate 
of  650,000  a  month! 

2  CBS  reaches  34 
million  families  each 
week!  The  country's 
largest  magazine 
has  a  readership 

of  about  15  million 
families  per  issue. 

:|  CBS'  "cost-per-million' 
actually  delivered 
to  advertisers 
comes  to  only  $1(>70  — 
or  one  customer  for 
one-sixth  of  one  cent ! 


RADIO  DAILY: 


Monday.  November  14,  1949 


ANA-AAAA  Adopt 
BMB  Resolutions 


(Continued  from  Page  1) 

search  needs  that  can  best  be  served 
by  a  tripartite,  cooperative  organi- 
zation," the  ANA  said  in  a  resolution 
by  its  Radio  and  Television  Group 
that,  as  far  as  radio  advertisers  are 
concerned,  research  into  station  cov- 
erage area  is  the  type  of  activity 
falling  into  that  category. 

Improvement  Seen  Possible 

BMB's  present  service  in  this  re- 
spect could  be  improved,  the  ANA 
declared,  by  the  addition  of  data  on 
"time  of  year,"  giving  seasonal  vari- 
ations in  station  coverage.  In  for- 
warding the  resolution  to  BMB,  the 
ANA's  president,  Paul  West,  voiced 
"the  determination  of  advertisers  not 
to  slip  back  to  the  early  chaotic 
days  in  media  research.  ...  If  we 
retrogress,  eventually  economic  ne- 
cessity, brought  about  by  more  in- 
tense competition  and  the  growth  of 
new  advertising  media  will  force  us 
to  regain  the  position  we  now 
have.  ..." 

The  resolution  was  described  by 
the  ANA  as  representing  the  com- 
bined judgment  and  experience  of 
the  212  members  of  its  Radio  and 
Television  Group.  It  was  prepared 
by  the  group's  steering  committee, 
whose  chairman  is  A.  N.  Halverstadt, 
manager  of  radio  and  television  for 
the  Procter  &  Gamble  Co. 

Approved  By  Board 

The  4-A  statement  was  issued  on 
behalf  of,  and  "with  the  entire  ap- 
proval" of  the  4-A  board  of  direc- 
tors, an  announcement  by  that  or- 
ganization said. 

The  4-A  statement,  however,  while 
"endorsing  the  need  for  Broadcast 
Measurement  Bureau,  Inc.,  and  for 
the  type  of  audience  information 
which  BMB  supplies,"  added:  "We 
do  not  feel  that  this  additional  infor- 
mation or  service  should  be  specified 
or  spelled  out  at  this  time.  It  must 
come,  if  and  when  it  comes,  as  a 
natural  growth  and  to  fill  a  definite 
need." 


S)end  $3i  r  t  It  day 
(Jreetinad  ^Jo  

November  14 
Hazel  Estes         Morton  Downey 
Budd    Hivlick  Wanda  Ellis 

Dick  Nesbitt  Dick  Powell 

Johnny  Desmond     Martha  Tilton 

November  15 
Franklin  P.  Adams     Carol  Bruce 
Norman  E.  Beck 

November  16 
Albert  A.  Grabe         Jim  Jordan 
Lucien  Dumont     Gordon  R.  Gray 
Lawrence  Tibbett      Jean  Sargent 
Mary  Margaret  McBride 
Louise  Starkey 

November  17 
Frank  Fay  Wiley  Walker 

Jack  Lescoulie  Quin  Ryan 


Mainly  About  Manhattan.  .  .  1 

•  •  •  WEEK-END  CUFF  NOTES:  Watch  ior  more  NAB  member- 
ship resignations  if  the  board  decides  to  set  up  Broadcast  Advertising 
Bureau  as  private  enterprise.  .  .  .  many  dues-paying  members  feel  that 
service  of  BAB  is  due  them  as  members  of  the  industry  association. 
New  policy  at  NBC  (both  radio  and  TV)  is  that  scripts  submitted  must 
be  read  within  one  week.  Nice  consideration  if  they  live  up  to  it  .  .  . 
Chesterfield  cigarettes  considering  bankrolling  Joe  Franklin's  "Smoke 
Dreams"  in  Jan.  .  .  .  NBC  interested  in  a  TV  show  with  Doris  (Radio 
Registry)  Sharp  called  "Meet  the  Actor."  Is  there  no  end  to  Doris'  versa- 
tility? .  .  .  Frank  Cooper  now  handling  Mickey  Rooney.  .  .  .  Jean 
Sabion,  due  to  make  a  film  in  Paris,  expected  back  here  in  Feb.  .  .  . 
Doug  Storer.  who  started  Bob  Ripley's  "Believe  it-or  Not"  feature  on 
radio  some  20  years  ago  and  has  managed  it  ever  since,  stepped  into 
the  role  of  emcee  on  the  TV  version's  final  stanza  last  week  and  did 
a  right  smooth  job.  Series  is  off  until  Jan.  4th  when  it  comes  back  bank- 
rolled by  Ballantine  Beer.  .  .  .  Radio  Row  loses  one  of  its  more  eligible 
bachelors  when  Jerry  Layton  ties  the  knot  March  19th  with  lovely  Sherill 
Cannold,  Bob  Taplinger's  Gal  Friday.  .  .  .  NBC  planning  to  adapt  Clare 
Eooth  Luce's  "The  Women"  ior  video.  .  .  .  Peter  Donald  sez  the  reason 
the  preem  of  Berle's  film  in  Lindy's  is  off  is  because  Lindy  couldn't  iind 
room  for  the  popcorn  machines. 

ft      ft      ft  ft 

•  •  •  JUST  THINKING  OUT  LOUD.  There's  no  question 
but  that  the  world's  greatest  speakers  are  heard  over  the  radio 
and  rarely  are  any  of  them  15  minutes  or  at  most  a  half-hour 
of  time.  In  emergencies,  the  Pres.  of  the  United  States  has  spoken 
longer,  but  it  is  the  exception  rather  than  the  rule.  Why  then  does 
the  broadcasting  industry  at  its  gatherings  (such  as  District 
Meetings,  for  instance)  have  speakers  who  run  for  an  hour  or 
more  until  the  original  group  of  say  225  listeners  has  dwindled 
down  to  a  mere  handful?  Why  can't  the  industry  put  into  practice 
what  it  so  finely  preaches?  What's  more,  the  worst  offenders  in 
this  dep't  are  usually  men  who  know  better  and  who  actually  rep- 
resent the  industry. 

ft        ft        ft  ft 

•  •  •  TELLING  ON  TELEVISION  (or  views  on  video):  Saturday 
night  is  the  loneliest  night  of  the  week — on  television.  Don't  the  networks 
think  that  anybody  stays  home  that  day?  Certainly  the  way  the  pro- 
gramming goes  at  present,  video  won't  keep  'em  there.  .  .  .  The  new 
Sunday  p.m.  Paul  Whiteman  show  has  too  little  production  arrange- 
ments and  too  much  dancing.  'Pops'  is  deserving  of  a  better  fate.  .  .  . 
Poor  scripting  is  hamstringing  Al  Bernie.  The  talent  is  there  but  who  is  to 
express  it?  .  .  .  Name  stars  are  raving  about  the  way  producer  Frank 
Telford  handles  them  on  CBS'  "Silver  Theater"  on  Monday  nights.  .  .  . 
Sidney  Paul  turned  in  a  contract-winning  performance  on  "H'wood 
Screen  Test"  last  week.  .  .  .  Marty  Glickman  is  easily  the  standout 
television  football  reporter.  His  comments  on  a  game  fully  reflect  his 
varsity  background.  Conversely,  however.  Marty  does  not  scintillate  in 
his  radio  basketball  coverage  as  he  strives  to  keep  up  with  every 
maneuver  rather  than  describe  the  pattern  of  the  play.  And,  as  for 
Marty's  over-use  of  the  word  "swish,"  how  about  that. 

ft         ft         ft  ft 

•  •  •  SMALL  TALK:  ABC's  sports  ace,  Joe  Hasel,  is  cele- 
brating his  20th  ann'y  in  radio  this  month.  Nice  goin,'  Joe,  and 
here's  to  the  next  20!  .  .  .  "Versatile  Varieties,"  produced  by 
Frankie  Scott  and  Charlie  Basch,  takes  a  nine-week  hiatus  on 
the  18th  leaving  with  a  Pulse  rating  of  19.0— highest  in  their 
time  slot. 


rutnttr  IN 

W  AM  II 

NARND  Confab  Opens 


MORE  than  100  radio  and  TV 
news  directors  attended  dis- 
cussion panels  in  the  annual  three- 
day  convention  of  the  National 
Association  of  Radio  News  Direc- 
tors. At  the  weekend  convention, 
whose  main  theme  was  the  building 
up  of  the  prestige  of  news  directors 
within  stations  to  executive  levels, 
the  main  speakers  included  NARND 
president  Sig  Mickelson  of  WCCO, 
Minneapolis;  NAB  president  Justin 
Miller;  Benjamin  Cohen,  assistant 
secretary  general  of  the  United  Na- 
tions; NAB  public  relations  director 
Robert  Richards;  Edwin  C.  Canham, 
editor  of  the  Christian  Science  Mon- 
itor; Elmer  Davis  of  ABC;  Edward 
R.  Murrow  of  CBS  and  General 
Omar  N.  Bradley. 

Among  the  over-all  problems  of 
broadcasting  to  be  taken  up  at  the 
NAB  board  meeting  tomorrow  will 
be  the  future  of  the  new  Broadcast 
Advertising  Bureau  and  of  the 
Broadcast  Measurement  Bureau. 
The  question  of  whether  the  NAB 
should  remain  within  the  fold  of 
the  NAB  or  be  set  as  a  private  en- 
terprise will  be  considered. 

According  to  a  survey  released  at 
the  NAB's  2nd  district  meeting  at 
Asbury  Park,  N.  J.,  64  per  cent  of 
the  small  -  market  stations  have 
solved  one  of  their  sales  problems 
by  paying  their  time  salesmen  from 
15  per  cent  to  20  per  cent  commis- 
sions, thereby  producing  the  best 
results.  .  .  .  WCBS  landed  sponsors 
for  both  the  AM  and  TV  coverage 
of  the  local  elections:  F.  M.  Sohaefer 
Brewing  Co.  for  radio  and  United 
Fruit  Co.  for  television.  .  .  .  Before 
the  tumult  and  the  shouting  of  the 
elections  were  over,  MGM  launched 
what  it  described  as  a  four-day 
"saturation  campaign"  in  behalf  of 
its  new  film  production,  "Battle- 
ground." The  campaign  consisted 
of  285  spots,  transcribed  "Jody 
Chant"  commercials  bordering  on 
"irritation"  advertising,  over  eight 
New  York  stations:  WNBC,  WCBS, 
WJZ,  WOR,  WNEW,  WINS,  WMCA 
and  WMGM. 

iHighlighting  the  continued  up- 
surge in  network  business  was  the 
signing  of  a  seven-year  contract  for 
the  radio  broadcasting  of  the  World 
Series  by  Mutual,  with  Gillette 
Safety  Razor  Co.  as  the  sponsor. 
Under  the  deal  signed  with  Baseball 
Commissioner  Albert  B.  Chandler, 
Mutual  will  serve  more  than  520 
MBS  stations  plus  an  auxiliary  list 
of  some  200  stations  in  the  United 
States,  Hawaii,  Alaska,  Canada,  Cu- 
ba and  Latin  America. 


BROADCASTERS  .  .  . 

You  can  set  yourself  a  top-flight  promotion 
man  with  an  outstanding  record.  This  man  has 
been  a  radio  station  sales  promotion  director 
for  four  years,  and  has  had  long  experience  as 
a  time  salesman  and  in  station  programming. 

Write  RADIO  DAILY,  Box  No.  286,  1501 
Broadway,  N.  Y.  C. 


Section  of  RADIO  DAILY,  Monday.  November  14.  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


BRITAIN  TO  USE  CBS  COLOR  VIDEO 


TELE  TOPICS 


"^^RISIS,"  a  Chicago  origination  recently 
arrived  on  the  NBC  web,  may  be 
accurately  described  in  two  words — noth- 
ing happens.  As  reviewed  last  week,  the 
half-hour  format  is  as  follows:  A  person 

I  who  has  experienced  a  crisis  in  her  life, 
tells  her  story  to  reporter  Adrian  Spies. 
When  she  reaches  the  point  of  decision, 
her  narrative  is  stopped  and  actors,  who 

I  have  been  briefed  in  the  story-line  before- 
hand, resolve  the  situation  according  to 
their  own  interpretation  and  without  script. 
Their  decision  is  compared  with  the  "real 

'  life"  action  and  then  the  routine  is  re- 
peated. ...  On  the  air,  the  show  moved 
at  snail's  pace.  Explanation  of  the  format 
by  Robert  Cunningham  took  four  minutes, 
at  which  point  Spies  and  the  "real  life" 
woman  took  over.  At  1 1  minutes,  Cunning- 
ham began  to  set  the  scene  for  the  actors 

J  — with  Spellbound-type  music  as  a  back- 
ground— and  the  action  didn't  begin  until 
almost  14.  The  playlet  ran  only  two  min- 
utes, and  then  Spies  and  the  woman  took 

*    over  until  21  minutes.   Setting  the  scene 
again  took  three  minutes  and  the  play  once 
more  was  stopped  after  only  two.  After  a 
final  check  with  the  woman,  Cunningham 
closed  with  something  like  this:  "Who  can 
tell  what  is  real  and  what  is  imaginary 
when  all  the  world's  a  stage?"  That  line, 
'      we  think,  embodies  the  show's  major  fault 
'   — the  plot  did  not  seem  real,  and  as  fic- 
tion it  was  as  hackneyed  as  they  come. 
.  .  .  Program  is  produced  by  Ted  Mills 
,    and  directed  by  Norman  Felton. 

• 

THE  TRADE'S  still  buzzing  about  Arthur 
'    Godfrey's  on-the-air  blast  at  an  "over- 

I  zealous"  flack  (presumably  the  George 
Evans  office)  for  planting  teen-age  girls 
in  the  show's  audience  to  squeal  for  Bill 
Lawrence  two  weeks  ago.  When  the  kids 
became  noisy  during  a  rather  dry  talk  on 
nuclear  physics,  Godfrey  rebuked  them 
and  threatened  to  clear  the  studio  for 

.  future  shows.  Last  week,  however,  after 
Arthur  had  found  out  that  the  girls  were 
plants,  he  apologized  to  them  and  let  go 
*     at  the  p. a.  instead.  The  original  incident 

<  prompted  Berle  to  address  his  audience 
on  his  show  last  week  somewhat  as  fol- 
lows: You'd  better  wake  up  or  I'll  send 
you  over  to  Godfrey  and  have  him  bawl 

'  you  out. 


N1 


BC  IS  PITCHING  the  Dave  Garroway 
show  at  Budweiser  beer,  in  the  hope 
that  CBS  may  not  be  able  to  clear  stations 
for  the  Ken  Murray  stanza.  .  .  .  CBS  will 
do  an  experimental  closed  circuit  audition 
of  a  "Lum  and  Abner"  TV  adaptation 
within  the  next  few  weeks.  Web  empha- 
sizes, however,  that  it's  strictly  a  trial 
with  no  firm  plans  for  a  regular  series  for 
'  the  team.  .  .  .  WNBT  has  not  cancelled 
the  Hank  McCune  show,  as  itemed  here 
last  week.     Station  did  knock  out  the 
J  film  for  one  week  because  of  a  bad  print. 


De  Forest  Tells  FCC 
Of 'Superior' Color  TV 


Washington  Bureau  of  RADIO  DAILY 

Washington — Dr.  Lee  De  Forest 
told  the  FCC  Thursday  that  he  is 
working  on  a  color  video  system 
superior  to  anything  yet  offered,  but 
that  it  will  be  a  year  before  it  is 
ready  to  show.  He  said  his  system  is 
not  compatible,  but  that  it  will  not 
require  a  change  in  standards.  The 
76-year-old  inventor,  currently  ac- 
tive in  organizing  a  new  company 
to  produce  home  receivers,  was  un- 
able to  offer  much  of  value  for  the 
Commission  at  this  time,  he  said.  He 
does  plan,  however,  to  press  forward 
with  his  developmental  work. 

The  Commission  also  heard  the 
consulting  engineer,  Raymond  Wil- 
motte,  who  spoke  at  some  length  on 
the  advantages  of  polycasting  as  the 
solution  to  the  power  difficulties 
predicted  for  the  UHF.  Wilmotte 
called  for  a  series  of  low-priced  sta- 
tions in  what  today  are  normal  ser- 
vice areas  to  TV  stations,  assuring 
even  reception  throughout  the  area. 
These  would  broadcast  simultane- 
ously, receiving  the  signals  from  the 
central  studio  station  on  two  chan- 
nels to  protect  against  ghosts. 


Frank  McCall  Named 

NBC-TV  News  Chief 


Pulse  Top  Ten 

Texaco  Theater,  NbC  

61.5 

Talent  Scouts.  CBS  

46.6 

Godfrey  Friends.  CBS  

39.6 

Goldbergs.  CBS  

38.2 

Toast  of  Town.  CBS  

37.1 

Stop  Music.  ABC  

32.1 

Fireside  Theater.  NBC  ... 

31.3 

Kraft  Theater.  NBC  

28.1 

Studio  One.  CBS  

2<?.0 

Philco  Playhouse.  NBC 

27.5 

Rates  Up  On  NBC's 
Second  Web  Card 


NBC  yesterday  issued  its  second 
network  rate  card,  offering  an  inter- 
connected web  of  26  stations  for 
$11,875  per  hour,  class  A  time,  plus 
23  non-interconnected  stations  for 
$5,550,  or  a  total  of  $17,425  for  the 
49  outlets. 

In  a  letter  accompanying  the  card 
to  advertisers  and  agencies,  George 
Frey,  director  of  sales,  said  that  the 
web  is  being  used  for  over  21  hours 
a  week  by  33  bankrollers. 

Rate  card  number  one  offered  21 
interconnected  stations  for  $7,600 
and  13  non-interconnected  stations 
for  $3,300.  Virtually  every  station 
listed  on  both  cards  has  increased  its 
rates. 


Appointment  of  Francis  C.  McCall 
as  director  of  news  and  special 
events  under  NBC's  new  TV  reor- 
ganization has  been  announced  by 
Pat  Weaver,  v-p  in  charge  of  tele. 
Adolph  J.  Schneider  was  named 
manager  of  operations. 

McCall  has  been  with  NBC  since 
1937  and  during  the  war  served 
overseas  in  Europe  and  the  Pacific. 


Emery  To  Hit  The  Road 
In  Personal  Appearances 

Bob  Emery,  proprietor  of  Small 
Fry  Club  on  DuMont  next  week  be- 
gins a  personal  appearance  tour  of 
theaters,  stations  and  stores  in  Bos- 
ton, Chicago  and  New  York.  Frank 
Baer,  program's  film  cameramr.n 
will  cover  the  dates. 


New  RCA  Receiver  Adaptable 
To  Various  Bands,  Voltages 


A  major  step  toward  solving  prob- 
lems of  international  video  stand- 
ards has  been  claimed  by  RCA 
through  development  of  a  new  re- 
ceiver built  to  operate  on  the  vary- 
ing power  line  voltages  and  fre- 
quencies prevalent  in  many  foreign 
countries,  it  was  announced  by 
Meade  Brunet,  managing  director  of 
the  RCA  International  Division. 

The  new  non-synchronous  receiver 
was  designed  for  world  markets  by 
engineers  of  the  RCA  International 
Division  in  conjunction  with  the 
RCA   Victor   Division.   It  operates 


from  any  voltage  between  1 10  and 
240  and  on  any  power  frequency  be- 
tween 40  and  60  cycles.  This  power 
supply  need  not  be  the  same  as  the 
power  furnished  the  transmitting 
station.  The  set  operates  on  eithei 
the  American  system  of  60  fields  (30 
frames).  525  lines,  or  the  proposed 
European  system  of  50  fields  (25 
frames  t.  625  lines.  Another  feature 
is  that  the  set  will  receive  any  ol 
the  12  very  high  frequency  channels, 
in  contrast  with  most  foreign-made 
receivers  that  pick  up  only  one 
channel. 


BBC  In  Research 
With  Home-Built 
Color  Studio 

Dr.  Peter  C.  Goldmark.  CBS  di- 
rector of  engineering  research  and 
development,  has  disclosed  that  the 
British  Broadcasting  Corp.  will  be- 
gin color  TV  experiments  based  on 
the  CBS  color  system.  Goldmark 
returned  last  week  from  London, 
where  he  demonstrated  the  CBS 
system  before  leading  British  engi- 
neers at  the  invitation  of  the  British 
Institute  of  Electrical  Engineers. 

Goldmark  disclosed  at  the  same 
time  that  CBS  research  engineers 
have  begun  work  on  designs  for  the 
first  universal  pickup  equipment 
for  use  in  commercial  color. 

He  said  that  the  BBC's  decision 
to  begin  experimenting  in  color 
video  followed  investigation  of  the 
CBS  color  system  in  this  country  by 
BBC  engineers  and  executives,  and 
a  study  of  color  equipment  built  in 
England  by  Pye.  Ltd.  The  latter 
equipment,  built  from  CBS  designs, 
was  used  by  Goldmark  in  his  Lon- 
don demonstration. 

Goldmark  said  that  the  BBC's 
color  plans  include  the  building  of 
complete  studio  and  receiving 
equipment,  all  based  on  CBS  de- 
signs. H.  L.  Kirke.  chief  of  the 
BBC's  research  department,  will 
direct  the  British  color  activities, 
under  the  general  supervision  of  Sir 
Noel  Ashbridge,  BBC  director  of 
technical  services. 

The  British  observers  were  im- 
pressed by  four  major  points  in 
their  study  of  CBS  color,  Goldmark 
said,  listing  them  as  follows:  sim- 
olicity.  color  fidelity,  sharpness  of 
image,  and  ease  of  adaptability. 

Returning  to  the  subject  of  the 
new  universal  TV  pickuo  equipment 
being  designed  by  CBS.  Goldmark 
said  it  will  have  the  advantages  of 
being  "all-purpose."  simpler  to  build 
and  operate,  and  more  compact 
than  present  equipment. 


Ziv's  "Easy  Aces"  Film 
To  Be  Sponsored  On  DuM 

"Easy  Aces,"  quarter-hour  film 
program  starring  Goodman  and  Jane 
Ace  will  be  aired  weekly,  Wednes- 
day. 7:45  p.m..  by  15  DuMont  sta- 
tions, beginning  Dec.  14  under  spon- 
sorship of  Phillips  Packing  Co.. 
through  Aitkin-Kynett  agency,  Ph'l- 
adelphia. 

Produced  by  Ziv  Television  Pro- 
ductions, Inc..  program  is  scripted 
by  Ace,  George  Foster.  Mort  Green 
and  Jack  Raymond.  Jeanne  Harrison 
directs,  and  Betty  Garde  is  featured 
in  the  cast. 


Section  of  RADIO  DAILY.  Monday,  November  14.  1949 


Credits  Top  TV  Service 
To  RMA  Town  Meets 


Washington  Bureau  of  RADIO  DAILY 

Washington  — ■  The  training  and 
education  of  TV  servicemen  is  five 
years  ahead  of  what  it  would  be 
were  it  not  for  the  RMA  Town 
Meetings,  president  R.  C.  Sprague, 
of  Sprague  Electric  Co.,  said  at  a 
town  meeting  for  servicemen  here 
in  the  Washington  area.  This  was 
the  seventh  such  session  in  the  past 
two  years,  with  over  800  servicemen 
turning  out  for  the  three  evening 
sessions.  Sprague  is  chairman  of  the 
RMA  Town  Meetings  Committee. 

Calls  lob  "Tremendous" 

In  opening  the  three-day  session 
Sprague  declared,  "At  the  time  this 
committee  took  on  the  project  of 
helping  the  radio  technician  upgrade 
himself  to  television,  there  was 
little  realization  in  the  industry — 
from  technicians  to  manufacturer 
— of  the  tremendous  educational  job 
involved.  Neither  did  the  industry 
realize  that  the  center  of  importance 
had  shifted  from  the  salesman  to 
the  technician. 

"As  a  result  of  these  'town  meet- 
ings,' our  educational  activities  to- 
day are  at  least  five  years  ahead  of 
where  they  would  have  been  other- 
wise. Individual  manufacturers,  the 
trade  press,  and  other  services  have, 
I  believe,  been  stimulated  to  extend 
help  to  technicians  in  a  manner 
that  is  an  example  for  all  American 
industry." 


ERGIREERS— 
CORSULTRRTS 


RALPH  B.  AUSTRIAN 

Television  Consultant 

1270  AVENUE  OF  THE  AMERICAS 
NEW  YORK  20,  N.  Y. 
Tel.:  CO.  5-6848 


A.  R.  BITTER 

Consulting  Radio  Engineers 

4125  MONROE  STREET 
TOLEDO  6,  OHIO 
Tel.:  Kingswood  7631 


W!LLIAM  L.  FOSS,  Inc. 

Formerly  Colton  &  Fosi,  Inc. 

927  15thSt.,N.W.  REpublic3883 
WASHINGTON,  D.  C. 


((■■ 


Revolutionary  new  attachments  for  all  types  of  TV  lights  have  been 
installed  in  the  studios  of  WCAU-TV ,  Philadelphia.  The  "skyhook" 
lights  enable  engineers  to  secure  many  lighting  effects  which  previ- 
ously required  much  testing  and  presetting.  Lights  are  attached  to 
overhead  power  rails  and  may  be  suspended  or  angulated  in  any  direc- 
tion, plus  moved  to  any  direction  on  the  power  rails.  One  man  can  set 
the  studio  lighting  in  a  matter  of  a  minute  or  two. 


Introduce  16MM  &  TV 
Improved  Sound  Track 

A  new  type  of  sound  track,  which 
offers  substantial  improvement  in 
the  reproduction  of  sound  with 
average  16-mm  projectors  and  TV 
has  been  introduced  by  J.  A.  Maurer, 
Inc.,  Long  Island  City,  N.  Y.  In  this 
new  track,  the  familiar  bilateral 
type  of  recording  in  a  single  line  is 
replaced  by  a  group  of  six  smaller 
VA  tracks,  each  a  duplicate  of  the 
other  and  one-sixth  the  width  nor- 
mally employed.  The  multiple  track 
thus  contains  twelve  simultaneously 
modulated,  identical  areas. 


Capodan no  Joins  Emerson 
As  Dir.  Of  Engineering 

R.  T.  Capodanno  has  been  ap- 
pointed director  of  engineering  at 
Emerson  Radio  and  Phonograph 
Corporation,  Dorman  D.  Israel,  ex- 
ecutive vice-president  of  the  com- 
pany, has  announced. 

Capodanno  was  associated  with 
Philco  for  the  past  eleven  years, 
where  he  was  active  in  government 
projects  and  in  developing  home, 
auto  and  radio  receiver  designs. 
Prior  to  this,  he  was  connected  with 
the  University  of  Illinois,  Physio- 
logical-Psychology Department. 


PRODUCTIOn  PARADE 


A  Technical  Story 

The  job  of  telling  a  technical  story 
in  simple  terms  is  done  graphically 
in  a  three-color,  four-page  folder 
announcing  American  Structural 
Products  Company's  new  rectangu- 
lar television  bulb.  American  Struc- 
tural is  an  Owens-Illinois  Glass 
Company  subsidiary.  The  folder, 
written  for  tube  and  set  manufac- 
turers, shows  dramatically  why  the 
rectangular  bulb  is  the  only  bulb 
that  uses  all  the  viewing  surface, 
gets  all  the  picture  and  provides  for 
reduction  of  cabinet  size.  Dimension- 
al drawings  are  included. 


New  Flex  Lite 

Aero-Motive  Manufacturing  Com- 
pany announces  a  new  addition  to 
their  line  of  Flex  Lites,  namely  a 
combination  Flex  Lite  and  Exten- 
sion Cord  Trouble  Lite  to  work  on 
110  volts  in  place  of  flashlight  bat- 
teries. Service  men  in  many  fields 
have  long  wanted  a  small  trouble 
light  that  would  fold  up  compactly 
enough  to  be  carried  in  a  service 
man's  tool  kit.  The  new  model  110 
comes  equipped  with  a  Flex  Exten- 
sion approximately  12  inches  long 
and  a  neopreme  service  cord  12  feet 
long. 


CBS  Lensless  Lens 
For  Gridiron  Telecast 


TV  football  fans  who  will  follow 
the  Columbia  University  -  Brown 
football  game  from  Baker  Field, 
New  York,  next  Saturday,  Nov.  19 
(CBS-TV,  starting  at  1:20  p.m.)  on 
their  video  sets,  should  have  a  bet- 
ter-than-front-row  seat,  if  all  claims 
made  by  CBS-TV  for  a  new  lensless 
lens  to  be  used  for  the  first  time  by 
the  network  shape  up  to  expecta- 
tions. 

Designed  By  Dr.  Back 

The  revolutionary  new  lens, 
Video-Reflector,  designed  by  Dr. 
Frank  G.  Back,  creator  of  the  Zoo- 
mar  lens,  is  a  40-inch  lensless  lens, 
designed  to  bring  sharp  close-ups  of 
sports  and  news  events  to  the  na- 
tion's home  TV  screens. 

In  the  new  Video-Reflector  lens- 
less lens,  the  optical  trick  is  accom- 
plished with  mirrors.  There  is  not  a 
lens  element  in  the  entire  system. 
Four  special  reflectors  bounce  the 
light  beams  back  and  forth  to  obtain 
magnification  so  high  that  the  figure 
of  a  man  more  than  a  block  away 
from  a  TV  camera  completely  fills 
the  screen  of  a  TV  receiver. 

Up  until  now,  extra-long-focus 
telephoto  lenses  were  out  of  the 
question  for  TV  pickups.  A  lens 
with  a  focal  length  of  25  inches 
(which  by  old  standards  meant  that 
it  had  to  be  at  least  25  inches  long) 
were  about  the  longest  that  could  be 
used. 


ERGIREERS- 
C0RSULTRRTS 


McNARY  &  WRATHALL 

RADIO  ENGINEERS 

906  Natl.  Press  Bldg.     1407  Pacific  Ave. 
Washington  4,  D  C.       Santa  Cruz,  Cal. 
Member  AFCCE 


L.  W.  ANDREWS,  INC. 

RADIO  CONSULTANTS 

219  WHITAKER  BLDG. 
DAVENPORT,  IOWA 
Phone  2-7824 


GEORGE  P.  ADAIR 

Radio  Engineering  Consultants 
Executive  1230 
Executive  5851 
1833  M  STREET,  N.W. 
WASHINGTON  6,  D.  C. 


VOL.  49.  NO.  29 


NEW  YORK.  TUESDAY,  NOVEMBER  15.  1949 


TEN  CENTS 


NAB  FINANCING  GETS  CONSIDERATION 


CAB  Takes  Issue 
With  Dunlon  On  TV 


The  Canadian  Assn.  of  Broadcast- 

I  ers  has  challenged  a  statement  by 
|  A.  D.  Dunton,  chairman  of  the  board 

of  governors  of  the  Canadian  Broad- 
casting Corp.,  on  the  status  of  Cana- 

II  dian  television,  as  quoted  in  Radio 
Daily  on  Nov.  1. 

In  a  letter  to  Radio  Daily  last 
t  week,  T.  J.  Allard,  general  manager 
of  the  CAB,  which  represents  95  of 
Canada's  119  privately-owned  sta- 
tions, questioned  in  particular  Dun- 
(  ton's  assertion  that  television  in 
Canada  is  "wide  open"  for  private 
broadcasters.    Said    Allard:  "This 

(Continued  on  Page  2) 

Capital  Radio  Women 
Will  Hold  One  Day  Clinic 

Washington — A  publicity  clinic, 
designed  to  give  D.  C.  women's  club, 

I  Embassy  and  other  organizational 
publicity  chairman  an  insight  on 
how  to  use  radio  to  promote  their 
activities,  will  be  given  Thursday, 

/  Nov.  17  by  the  Nation's  Capitol 
Radio  Women  on  the  American 
University  campus.  The  clinic  is 
sponsored  by  the  public  relations 

I  division  of  the  university  and  the 
(Continued  on  Page  6) 

Texas  Co.  To  Sponsor 

Met  Opera  Airings 

The  Texas  Company  will  sponsor 
|  the   Metropolitan    Opera  Saturday 
afternoon  radio  broadcasts  over  the 
ABC  web  for  the  tenth  consecu- 
tive   year    starting    November  26, 
I  it   was   announced   by   George  A. 
Sloan,  Chairman  of  the  Board  of  the 
Metropolitan  Opera,  W.  S.  S.  Rogers, 
Chairman  of  the  Board  of  the  Texas 
(Continued  on  Page  8) 


Both  Barrels 

The  law  of  averages  took  time 
out  Sunday  night  on  ABC's  "Stop 
the  Music,"  when  two  listeners 
collected  fat  jackpots  for  iden- 
tifying a  "Mystery  Melody."  The 
first  tune,  "Chief  Hckum,"  had 
gone  unidentified  for  six  weeks. 
Minutes  after  it  was  successfully 
named,  another  listener  hit  the 
bull's  eye — naming  the  new  tune — 
"Rustic  Dance." 


Plan  Xmas  Drive 

Camden,  N.  I. — Preparing  for  a 
big  Xmas  drive  on  the  45-rmp 
music  reproduction  system,  the 
RCA  Victor  Home  Instrument  and 
Record  Departments  are  readying 
an  intensive  and  complementary 
program,  employing  national  ad- 
vertising, a  new  radio  program  for 
children,  and  a  variety  of  point- 
of-sale  display  units  to  spotlight 
45-rpm  instruments  and  records 
as  ideal  Xmas  gifts  fcr  all  family 
members.  Special  emphasis  will 
be  placed  on  the  expanding  chil- 
dren's market. 


BMB  To  Suspend; 
New  Service  Studied 


Plans  to  suspend  operations  of 
Broadcast  Measurement  Bureau  on 
December  31  except  for  servicing  op- 
erations on  the  Second  Study  which 
is  scheduled  to  be  released  next 
month,  were  announced  last  week- 
end following  a  meeting  of  the  ex- 
ecutive committee  of  BMB. 

Decision  to  curtail  operations  was 
made  by  NAB,  AAAA  and  ANA,  the 
three  associations  which  are  mem- 
(Continued  on  Page  8t 

Davis  Named  Vice-Pres., 
Of  Kenyon  &  Eckhardt 

Hal  Davis,  publicity  director  of 
Kenyon  &  Eckhardt  Agency,  New 
York,  yesterday  was  named  vice- 
president  of  the  agency  following  a 
meeting  of  the  board  of  directors. 
Two  other  executives  were  elected 
to  similiar  positions.  They  are  Rob- 
(Continued  on  Page  5) 


Members  Of  Board  Finance  Com  m  ittee 
Meet  To  Discuss  Budget  Problems 
And  Make  Recommendations 


Drewry  Announces 
Peabody  Plans 

Athens,  Ga. — January  9,  1950  is 
the  deadline  for  entries  in  this 
year's  Peabody  Awards  competition, 
according  to  an  announcement  yes- 
terday by  Dean  John  E.  Drewry  of 
the  University  of  Georgia's  Henry 
W.  Grady  School  of  Journalism, 
which  administers  the  awards. 

Winners  will  be  announced  at  a 
luncheon  meeting  of  the  Radio  Ex- 
ecutives Club  of  New  York  on  May 
1  by  Edward  Weeks,  Peabody  board 

(Continued  on  Page  2) 


Twelve  ABC  Stations 
Get  Promotion  Awards 


Twelve  radio  affiliates  of  ABC 
have  won  top  honors  in  the  net's 
sixth  annual  competition  for  out- 
standing audience  promotion  of  net- 
work programs.  Award  certificates 
are  given  by  ABC  based  on  question- 

(Continued  on  Page  6) 

State  Dept.  to  Send 

Music  Series  Overseas 

All  Sunday's  programs  of  the  New 
Friends  of  Music  chamber  music 
series  at  Town  Hall,  and  all  subse- 
quent programs  this  season,  will  be 
recorded  by  the  International 
(Continued  on  Page  4) 


Shelley  Named  President 

Of  Radio  News  Directors 


Jack  Shelley,  of  WHO,  Des  Moines, 
la.,  was  elected  president  of  the  Na- 
tional Assn.  of  Radio  News  Direc- 
tors, succeeding  Sig  Mickelson,  dur- 
ing the  closing  business  session  of 
the  NARND  convention  held  in  New 
York  last  week. 

Ben  Chatfield,  WMAZ,  Macon,  Ga., 
was  named  first  vice-president;  Jim 
Bormann,  Cedar  Rapids,  la.,  second 
vice-president;  Sheldon  Peterson, 
KLZ,  Salt  Lake  City,  Utah,  treasurer, 


and  Soren  Menkoff,  WOW.  Omaha, 
secretary. 

The  following  men  were  elected  to 
the  NARND  board  for  three-year 
terms:  Ben  Cochran,  WCOP,  Boston; 
Sheldon  Peterson,  KLZ.  Salt  Lake 
City;  John  Bills,  WQAM.  Miami,  Fla., 
and  Tom  Eaton,  WTIC,  Hartford. 
Conn.  Jack  Shelley,  of  WHO,  was 
elected  to  fill  the  unexpired  one- 
year  term  of  David  Kessler.  WHAM, 
(Continued  on  Page  8 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  The  problem 
of  financing  NAB  operations 
for  the  balance  of  the  year 
and  effecting  additional  cuts 
in  operations  came  before  the 
Board's  Finance  committee  at 
a  meeting  held  yesterday  on 
the  eve  of  the  three-day  ses- 
sion of  the  full  NAB  board. 
It  is  no  trade  secret  that  the 

(Continued  on  Page  5) 

Butler  To  Address 
REC  Luncheon  Thurs. 


Ralph  Starr  Butler,  formerly  vice- 
president  in  charge  of  advertising 
for  General  Foods  Corp.,  will  be  the 
guest  speaker  at  the  luncheon-meet- 
ing of  the  Radio  Executives  Club  of 
New  York  at  the  Hotel  Roosevelt, 
Thursday,  at  12:30  p.m. 

Butler,  pioneer  in  radio  advertis- 
ing who  for  17  years  supervised  the 
(Continued  on  Page  2) 

Georgia  Tells  High  Court 
FCC  Right  In  WGST  Case 

Washington  Bureau  of  RADIO  DAILY 

Washington — The  State  of  Georgia 
told  the  Supreme  Court  in  great  de- 
tail yesterday  that  the  FCC  judg- 
ment concerning  the  ability  of  a 
radio  station  to  serve  the  public 
interest  cannot  lightly  be  set  aside 
by  a  state  court.  In  the  case  of 
(Continued  on  Page  4) 


Record  TV  Reception 

Montreal — A  television  broad- 
cast was  viewed  here  Friday 
night,  according  to  D'Alton  Wood- 
lock,  of  Iberville,  Quebec.  He 
brought  television  equipment 
which  he  built  himself  to  the 
apartment  of  Mr.  and  Mrs.  Albert 
Desjardins,  and  the  three 
watched  a  boxing  match  staged 
in  Madison  Square  Garden,  New 
York. 


Envision  Empire  State  As  AI1-N.  Y.  Video  Mast  f 


TURN  TO 
PAGE  7 


i 


2 


RADIO  DAILY 


Vol.  49,  No.  29   Tuesday,  Nov.  15,  1949    10  Cts. 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH     :    Business  Manager 


Published  daily  except  Saturdays.  Sundays 
and  Holidays  at  1501  Broadway,  New  York. 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch.  Vice-President;  Chester  B. 
Balm,  Vice-President;  Charles  A.  Alicoate, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00 
Address  all  communications  to  Radio  Daily 
1501  Broadway,  New  York  (18),  N.  Y 
Phone  Wisconsin  7-6336,  7-6337,  7-6338 
Ctble  address :  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
6425  Hollywood  Blvd.        Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
360  No.   Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Girar'd,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5. 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
under  the  act  of  March  3,  1879. 


FINANCIAL 


(November  14) 


NEW  YORK 

STOCK 

EXCHANGE 

Net 

High 

Low 

Close 

Chg. 

ABC   

1% 

73/8 

71/2 

—  Vs 

Admiral  Corp  

29l8 

29V8 

2938 

—  % 

Am.  Tel.  &  Tel.  .  . 

146V2 

146Vs 

146V8 

-  '/4 

CBS  A  

253/8 

251  8 

25% 

+  '/4 

CBS  B   

25  Vs 

25i8 

2  5  Vg 

—  % 

Philco   

30% 

293'4 

293/4 

—  % 

RCA  Common 

12'/2 

I21/4 

123/4 

—  Vs 

RiCA  First  Pfd.  .  .  . 

733/4 

7334 

7334 

+  Vt 

Westinghouse  

273/8 

26% 

27 

-  Vi 

Westinghouse  Pfd. 

100 

100 

100 

—  V* 

Zenith  Radio  .... 

283 

8  28 

28 

-  V* 

NEW  YORK 

CURB 

EXCHANGE 

Hazeltine  Corp.  . 

1434 

I41/2 

Ml/,. 

+  Va 

Nat.  Union  Radio 

21/2 

23/8 

2'/2 

OVER 

THE  COUNTER 

Bid 

Asked 

Du  Mont  Lab. 

14 

15 

Stromberg-Carlson 


133/, 


15 


Whitney  In  New  York 

George  Whitney,  Don  Lee  Gener- 
al Sales  Manager,  is  in  New  York 
on  business  and  is  stopping  at  the 
Biltmore  Hotel.  Whitney  will  call 
on  the  Blair  offices,  Don  Lee's  east- 
ern sales  representatives,  and  cli- 
ents in  New  York,  Chicago  and  St. 
Louis.  Whitney's  tour  concerns  both 
AM  and  TV  business.  He'll  return 
to  Los  Angeles  around  December  1. 


RADIO  DIRECTOR'S 
It  I  GUT  II  \  Ml 

11  years  proved  performance,  4A 
Agencies.  Secretarial  skills.  Production, 
scripts,  E.T.'s,  traffic,  spot  time  buy- 
ing, contracts.  On  the  other  hand; 
college,  tact,  personality.  Write  Box 
287,  RADIO  DAILY,  1501  Broodway, 
New  York  City. 


Butler  To  Address 

REC  Luncheon  Thurs. 


DENNY 


(Continued  from  Page  1) 

advertising  of  General  Foods  prod- 
ucts will  discuss 
the  subject: 
"Early  Experi- 
ences with  Radio 
and  Some  of  the 
Lessons  To  Be 
Drawn  from 
Them."  He  will 
be  introduced  by 
Atherton  Hobler, 
Chairman  of  the 
Board  of  Benton 
&  Bowles,  Inc. 

Another  guest 
speaker  will  be 
Charles  R.  Den- 
ny, NBC  executive  vice-president 
who  will  speak  in  connection  with 
the  presentation  of  a  Junior 
Achievement  Award  to  an  NBC  af- 
filiate. 

The  annual  national  radio  award 
to  the  best  Junior  Achievement  ra- 
dio broadcasting  company  in  the 
United  States  will  be  presented  to 
the  Junior  Broadcasting  Company  of 
Peoria,  111. 

Denny  will  present  the  award  (an 
illuminated  scroll  signed  by  Justin 
Miller,  president  of  NAB  and  the 
presidents  of  the  four  major  net- 
works) to  William  Allan  Linsley, 
president  of  the  Junior  Broadcasters 
Company,  who  will  be  guest  of 
honor.  Linsley  will  be  featured  on 
broadcasts  of  the  four  major  net- 
works during  his  New  York  visit. 

Linsley,  a  16-year-old  junior  at 
Woodruff  High  School,  Peoria,  was 
elected  to  come  to  New  York  to  re- 
ceive the  award  by  fellow-members 
of  the  prize-winning  company. 

Linsley's  group  broadcasts  over 
WEEK,  Peoria  affiliate,  a  regularly 
scheduled  series  of  Saturday  morn- 
ing programs  covering  teen  -  age 
sports,  fashions,  social  activities  and 
high  school  chatter.  Recordings  of 
their  broadcasts  were  entered  in 
competition  with  the  works  of  other 
Junior  Achievement  radio  compan- 
ies, together  with  financial  state- 
ments and  annual  reports. 

Second  place  award  has  been 
made  to  the  Big  Four  Broadcasting 
Company,  sponsored  by  WMBD. 
Peoria,  111.,  national  award  winner 
in  1947.  Honorable  mention  has  been 
given  to  Talent  Unlimited,  sponsored 
by  the  New  Bedford  (Mass.)  Gas 
and  Edison  Light  Company. 


Peabody  Award  Plans 
Announced  By  Drewry 

(Continued  from  Page  1) 

chairman,  and  Dean  Drewry.  Four 
awards  are  to  be  made  this  year 
in  the  field  of  television,  in  addition 
to  those  in  radio.  Entry  forms  are 
being  mailed  this  week  to  stations 
and  networks  throughout  the  U.  S. 

The  Peabody  awards  are  designed 
"to  recognize  the  most  disinterested 
and  meritorious  public  service  rend- 
ered each  year  by  the  broadcasting 
industry,  and  to  perpetuate  the 
memory  of  George  Foster  Peabody, 
benefactor  and  life  trustee  of  the 
University  of  Georgia. 


CAB  Takes  Strong  Issue 
With  Dunton  On  Video 


(Continued  from  Page  1) 

statement  must  be  compared  with 
the  fact  that,  so  far,  no  application 
for  a  television  license  by  any  pri- 
vately owned  broadcasting  station  in 
Canada  has  been  granted." 

Allard  had  this  rebuttal  for  Dun- 
ton's  statement  that  only  one  private 
operator  had  applied  for  permission 
to  build  a  TV  transmitter  (at  the 
time  the  Nov.  1  story  was  written): 
"To  our  definite  and  certain  knowl- 
edge," said  Allard.  applications  have 
consistently  and  repeatedly  been 
made  by  broadcasting  stations 
CKEY  and  CFRB,  Toronto,  CKAC 
and  CFCF,  Montreal,  and  on  other 
occasions  by  CHML,  Hamilton,  Mr. 
Al  Leary,  of  Toronto,  and  Canadian 
Famous  Players  Limited.  We  are  also 
led  to  understand  that  an  applica- 
tion was  made  by  CKLW  in  Wind- 
sor." 


Jessel  Guesting 

George  Jessel  who  is  in  New  York 
this  week  for  personal  appearance 
on  November  18th  at  the  Roxy  for 
opening  of  "Oh,  You  Beautiful  Doll." 
will  also  do  Elgin  Tele  show  and 
"We  The  People"  show  while  here. 
On  return  trip  to  the  west  coast 
he  will  stop  over  in  Chicago  for 
p. a.  then  to  Hollywood  for  Crosby 
show  and  two  Martin  and  Lewis 
shows. 


COfninC  and  G0MG 


W.  W.  CHAPLIN,  newscaster  heard  on  NBC, 
this  week  will  broadcast  his  "Report  on 
America"  from  Phoenix,  Ariz.,  and  the  follow- 
ing week  from  Albuquerque,  N.  M. 

JAMES  HANRAHAN  is  in  town  from 
WEWS-TV,  Cleveland,  for  conferences  at  the 
headquarters  of  the  Columbia  network. 

MERRILL  "RED"  MUELLER,  London  cor- 
respondent of  NBC,  has  arrived  in  New  York, 
and  now  is  leaving  for  Dallas,  Tex.,  where 
he  will  discuss  International  Forums  at  the 
convention  of  Sigma  Delta  Chi. 

G.  RICHARD  SWIFT,  general  manager  of 
WCBS,  together  with  JACK  STERLING  and 
BILL  LEONARD,  station  personalities,  spent 
the  past  week-end  fishing  off  Montauk  Point. 

BENEDICT  GIMBEL,  Jr.,  president  and  gen- 
eral manager  of  WIP,  Philadelphia,  today  is 
in  New  York  on  business,  while  GORDON 
GRAY,  vice-president  of  the  station,  is  in 
Harrisburg,  attending  a  meeting  of  the  Penn- 
sylvania  Association   of  Broadcasters. 

WILT  GUNZENDORFER,  general  manager 
of  KROW,  Oakland,  Cal.,  is  in  town  on  a 
short  business  trip. 

DREW  PEARSON,  American  network  com- 
mentator, on  Armistice  Day  was  in  Hays, 
Kansas,  for  a  special  network  program  in 
connection  with  the  Freedom  Train. 

HENRY  MORGENTHAU,  III,  assistant  pro- 
gram director  at  WNEW,  is  spending  a  week 
in  the  Virgin  Islands. 

TONI  ARDEN,  Columbia  Recording  fea- 
tured artist,  is  in  Detroit  for  a  one-week 
appearance  at  the  Fox  Theater. 

HOMER  CANFIELD,  western  network  man- 
ager of  NBC,  is  in  Gotham  to  confer  with 
program  officials  of  the  web. 


New  Gnu 


Mother  Gnu  poses  for  her  first  picture  with  her  brand  new  baby 
girl.  It  was  a  big  event  in  the  Washington  Zoo. 

There's  something  new  in  the  Baltimore  radio  market,  too.  It's  about 
the  big  plus  audience  that  W-I-T-H  delivers. 

You  probably  know  that  W-I-T-H  produces  more  regular  home  listen- 
ers-per-dollar  than  any  other  station  in  town.  Now  a  recent  survey 
made  under  the  supervision  of  the  Johns  Hopkins  University  shows 
that,  in  addition,  34.6',  of  all  the  radios  playing  in  drug  stores  were 
tuned  to  W-I-T-H! 

This  means  that  a  little  money  goes  a  long  way  on  W-I-T-H.  It 
means  that  from  W-I-T-H  you  get  real  low-cost  results.  So  call  in  your 
Headley-Reed  man  and  get  the  whole  story  today. 


BALTIMORE,  MARYLAND 

Tom  Tinsley,  President  •  Represented  by  Headley-Reed 


"Theatre  Time" 


The  FIRST  Open-End  "NAME"  STAR  DRAMATIC 
TV  1  2 -HOUR  SHOW— BUILT  ESPECIALLY  FOR  TV! 

Regional  and  national  advertisers  will  find  "THEATRE  TIME"  the  perfect 
vehicle  for  use  in  selected  markets.  Now,  for  the  first  time,  local  advertisers 
may  sponsor  a  big-time  TV  dramatic  show  at  a  cost  within  their  budgets! 

Available  on  16mm  Kinescope  film  (new  improved  Paramount  process)  at 
sensationally  low  cost  through  syndication — starting  at  $135.00  including 
15%  agency  discount! 

Time  allowed  for  opening  identification,  two  commercials,  closing  signature. 

•THEATRE  TIME"  includes  such  stars  as  LUISE  RAINER  (twice  Academy 
Award  Winner)  in  "THE  LOST  CHILD,"  original  story  by  Alfred  Bester; 
CHESTER  MORRIS  (Boston  Blackie  on  the  screen)  in  "GARCY'S  GIRL," 
original  story  by  Carl  Bixby;  and  other  names. 

Nationally  known  writers,  direction  by  Carl  Eastman.  Series  will  include 
mystery,  comedy,  melodrama,  suspense,  etcetera. 

ARRANGE  FOR  YOUR  SCREENING  NOW! — RESERVE  THE  MARKETS  YOU  WISH! 

"THEATRE  TIME"  is  a  Melco  Production,  produced  by  (ihick  Vincent  and  Gerry  Law 
Distributed  Exclusively  By 

KASPER-GORDON,  Inc. 

140  BOYLSTON  STREET,  BOSTON  16,  MASS. 

DEvonshire  8-7357 


RADIO  DAILY: 


Tuesday.  November  15,  1949 


CHICAGO 


By  HAL  TATE 

MRS.  TON  BURRIS  is  critically  ill 
at  the  Illinois  Central  Hospital 
following  a  recent  stroke.  Seventy- 
nine  years  old,  she  is  the  mother  of 
Bill  Irvin,  radio  editor  of  "The  Chi- 
cago Sun-Times"  and  the  mother-in- 
law  of  Doris  Keane,  owner  of  the 
Radio  Institute  of  Chicago. 

Phillips  66  gasoline  is  ready  to  re- 
new the  WLS-National  Barn  Dance 
for  the  4th  consecutive  13  weeks. 
Program  is  heard  on  92  ABC  sta- 
tions and  originates  at  the  8th  Street 
Theater.  Lambert  &  Feasley,  Inc., 
N.  Y.,  handles  the  Phillips  account. 

News  commentator  Moulton  Kel- 
sey  and  his  wife,  who  was  formerly 
a  radio  actress  in  St.  Louis,  have 
packaged  a  show  titled  "Home 
Front"  in  which  several  stations 
have  expressed  an  interest.  With  the 
Kelseys  expecting  a  youngster  in 
March,  "Home  Front"  deals  with  the 
trials  and  tribulations  of  parents-to- 
be. 


Georgia  Tells  High  Court 
FCC  Right  In  WGST  Case 

(Continued  from  Page  1) 

WGST,  Atlanta,  where  the  Commis- 
sion insisted  that  the  Regents  of  the 
State  University  System,  to  whom 
the  station  was  licensed,  exercise 
the  powers  and  authority  to  which 
they  were  licensed,  "federal  power 
is  exclusive,"  said  State  Attorney 
General  Eugene  Cook. 

It  was  -after  the  FCC  insisted  that 
the  station  abrogate  a  management 
contract  with  Southern  Broadcast- 
ers, Inc.,  that  a  state  court  held  the 
station  was  liable  for  the  money 
which  would  otherwise  have  gone 
to  the  firm.  A  major  stockholder  of 
the  firm  is  Sam  Pickard,  former 
Federal  Radio  Commissioner  and 
former  CBS  vice-president. 

The  Georgia  Supreme  Court  con- 
cluded that  the  FCC  was  not  clearly 
ruling  on  a  matter  of  public  interest 
when  it  ordered  the  WGST  licensees 
to  take  over  and  terminate  their 
arrangement  with  SBI.  This  conclu- 
sion is  sharply  scored  by  the  state, 
which  charged  also  that  the  state 
court,  "in  giving  effect  to  private 
contractual  rights  superior  to  and  in 
conflict  with  the  power  of  Federal 
regulation  under  the  Communica- 
tions Act  of  1934,  was  contrary  to 
the  prior  decisions  of  the  court." 

The  Commission  is  expected  to 
file  an  amicus  curiae  brief  in  this 
case. 


Calif  or  ti  ia  Commentary.  » .  1 

•  •  •  New  York  dramatic  critics  may  not  have  liked  Ken 
Murray's  "Blackouts"  but  this  week  he  signed  a  one-year  deal  (Bud 
weiser  beer)  at  $20,000  per  week  for  a  one-hour  "Blackouts"  TV  show 

on  CBS  beginning  Jan.  7th.  Show  will  originate  in 
Holly  WOOd    Manhattan.  .  .  .  The  "Skippy  Hollywood  Theater," 

a  transcribed  feature  since  its  first  show  years  ago. 
will  go  "live"  on  NBC  immediately  after  the  first  of  the  year.  .  .  .  Vice- 
President  Alben  Barkely  has  been  added  to  the  list  of  stars  who  will 
be  heard  on  "Kids  Day  Salute,"  next  Thursday,  November  17th  over 
ABC  network.  Harry  Von  Zell  will  emcee  and  Edgar  Bergen,  Bing  Crosby. 
Jimmy  Fidler,  Arthur  Godfrey,  Gabriel  Heatter,  Bob  Hope,  Drew  Pearson, 
Red  Skelton,  Dinah  Shore,  Walter  Winchell  and  other  names  will 
appear.  Gilford  Phillips  announced  that  Teevee  Productions  has  signed 
a  contract  with  Gay  Forester  for  a  TV  program  tentatively  titled  "The 
Show  Must  Go  On."  Miss  Forester  will  act  as  raconteur  and  mistress 
of  ceremonies  bringing  on  top  show  business  figures  from  the  stage, 
variety  halls,  and  other  phases  of  the  industry.  Show  will  be  written 
by  Al  Mannheimer.  Fred  Kohner  and  Frank  MacDonald. 

ft      ft      ft  ft 

•  •  •  Now  it's  grand  openings  for  TV  stations — New  Tulsa 
station  KTOV  has  appointed  a  Hollywood  agent  to  round  up 
stars  and  ship  'em  along  for  the  premiere  by  air.  .  .  .  Ben  Gage 
will  originate  his  newest  video  program,  "Talent  Time  at  the 
Trails"  featuring  amateur  entertainers,  from  his  nitery  beginning 
this  winter  over  one  of  the  local  TV  stations.  .  .  .  Allan  Jones, 
ABC  network  star,  has  been  offered  a  series  of  four  starring 
musical  productions  this  winter  by  the  Detroit  Civic  Light  Opera 
Assn,  teeing  off  in  January  with  the  lead  in  the  "The  Chocolate 
Soldier."  .  .  .  Kay  Kyser  has  landed  a  TV  show  on  NBC,  with 
Ford  Dealers  paying  the  bills,  it  starts  as  soon  as  the  opening 
show  (from  New  York)  can  be  whipped  together.  It  will  be 
Kinescoped  to  the  rest  of  the  country.  .  .  .  Curt  Massey  set  for  his 
first  waxing  session  with  London  Records.  He  will  open  with  four 
sides.  .  .  .  Larry  Kolpack,  exec,  veepee  of  Larry  Finley  Prods, 
called  in  all  his  reps  for  a  long  confab  over  weekend  for  big 
promotion.  .  .  .  Taylor  Holmes  signed  with  Jerry  Fairbanks 
Studios  for  holiday  video  presentations.  He  and  Vincent  Price  will 
narrate  Charles  Dickens'  stories  for  Christmas  presentation.  .  .  . 
Frank  Veloz,  star  of  the  KNBH  "Veloz  Show,"  has  found  time  to 
write  a  screen  story  called  "Waltz  at  Dawn,"  based  on  an  early 
phase  of  his  dancing  career  with  Yolanda. 

ft        ft        ft  ft 

•  •  •  Tommy  Dorsey  is  negotiating  three  separate  deals  pertain- 
ing to  his  big  Casino  Gardens  Ballroom  in  Ocean  Park — and  all 
point  to  television.  .  .  .  The  late  Buddy  Clark's  recording  of  KFWB's 
Bill  Anson's  tune  "When  I  Write  My  Song"  has  been  released.  Ironically, 
while  several  of  the  deejays  around  town  have  been  playing  it  on 
their  programs,  Anson  hasn't  received  a  copy  as  yet.  .  .  .  Mark  Finley 
and  Jim  Parson  of  the  MBS  Publicity  staff  will  address  U.C.L.A.  public 
relations  students  today.  .  .  .  KECA  deejay,  Ira  Cook  and  Mrs.  Cook, 
left  following  stint  on  "Dollars  or  Doughnuts"  show  on  Friday,  for  a 
four-day  vacation  in  Las  Vegas.  They  will  revisit  scene  of  their  honey- 
moon. .  .  .  Nelson  Leigh,  who  has  portrayed  Christ  in  the  LA  "Pilgrimage 
Play"  for  many  years,  was  signed  to  play  the  Ghost  of  Christmas  Past 
in  "A  Christmas  Carol."  Video  presentation  to  be  filmed  at  Jerry  Fair- 
banks Studios  for  Stokey-Ebert  Prodns.  .  .  .  Hal  Roach,  Jr.,  who  heads 
Holi/wood's  Television  Film  Producers  Assn.,  In  NY  trying  to  talk  Petrillo 
out  of  royalties  and  footage  demands  on  film  production. 


PROMOTION 


"Tasteful"  Publicity 

An  unusual  tie-in  between  an  en- 
tertainment-world celebrity  and  a 
candy  company  was  effected  re- 
cently when  Buddy  Basch  worked 
out  a  plan  for  The  Sweets  Company 
of  America,  makers  of  "Tootsie 
Rolls."  The  promotion  included  the 
Tony  Martin  record  "Toot  Toot 
Tootsie,  Goodbye." 

The  agreement  had  Sweets  Com- 
pany furnish  Basch  with  cartons  of 
"Tootsie  Rolls"  for  disc  jockeys, 
editors  and  columnists.  Basch  was 
given  224  cartons  (each  has  24  5c 
"Tootsie  Rolls"),  of  which  he  kept 
112.  He  sent  16  to  a  Chicago  asso- 
ciate and  96  to  one  in  California.  A 
card  attached  to  the  cartons  (print- 
ed in  chocolate  brown)  tied  the 
promotion  together  with  its  copy: 
"  'Tootsie  Rolls'  are  a  good-buy  and 
Tony  Martin's  'Toot  Toot  Tootsie, 
Goodbye'  is  a  sweet  record!" 

State  Dept.  to  Send 

Music  Series  Overseas 


(Continued  from  Page  1) 

Broadcasting  Division  of  the  U.  S. 
Department  of  State  and  rebroad- 
cast  world-wide,  exclusive  of  this 
country,  it  has  been  announced  by 
Ira  A.  Hirschmann,  president  and 
founder  of  the  New  Friends  of  Mu- 
sic and  president  of  WABF  (FM), 
which  carries  the  programs  locally. 

The  broadcasts  by  the  State  De- 
partment are  non-commercial  and 
are  presented  solely  for  the  purpose 
of  furthering  the  Government's  aim 
to  portray  to  the  peoples  of  other 
countries  a  full  and  fair  picture  of 
American  life,  culture  and  customs. 

The  performances  will  be  heard 
in  the  Far  East,  Latin  America, 
Europe  and  Africa,  where  American 
information  officers  in  consulates 
and  embassies  pass  the  recordings 
on  to  broadcasting  stations  for  local 
release. 


WEVD 
117-119  W.  46  St 
HENRY  GREENFIELD,  Mg.  Director  N.V.19 


means  Suline&S 


r 


Tuesday,  November  15,  1949 


RADIO  DAILY 


5 


f  < 


Financing  For  NAB 
Given  Consideration 


(Continued  from  Page  1) 

drain  on  the  $700,000  operational  bud- 
get for  1949  has  been  heavy  and 
some  of  the  factors  have  been  the 
financing  of  BMB's  Second  Study, 
the  12  Va  per  cent  reductions  in  mem- 
bership dues  until  the  end  of  this 
year  and  the  establishment  of 
Broadcast  Advertising  Bureau  as  a 
radio  and  sales  promotion  service  to 
the  membership. 

Several  approaches  have  been  sug- 
gested to  strengthen  the  NAB  cof- 
fers. One  is  a  drive  to  re-enlist  some 
of  the  membership  of  larger  stations 
who  resigned  this  year  and  to  bring 
into  the  NAB  fold  new  member  sta- 
tions. It  has  also  been  suggested  that 
the  full  board  adopt  a  definite  scale 
of  membership  fees  for  TV  stations 
and  that  an  effort  be  made  to  get  all 
TV  stations  enrolled  as  due  paying 
members. 

Board  Meets  Today 

The  financing  problems  will  have 
bearing  on  the  deliberations  of  the 
board  which  meets  today  to  iron  out 
operational  problems.  It  is  doubtful 
if  the  board  will  underwrite  any 
further  audience  measurement  re- 
search and  that  if  BMB  is  continued 
it  will  have  to  operate  as  private  en- 
terprise. 

Another  knotty  problem  will  be 
the  disposition  of  Broadcast  Adver- 
tising Bureau  headed  by  Maurice  B. 
Mitchell.  The  board  is  faced  with 
deciding  whether  BAB  should  be  re- 
tained as  a  service  of  NAB  or  setup 
as  private  enterprise. 

The  NAB  structure  committee  is 
expected  to  present  the  board  today 
a  report  on  recent  discussions  with 
FMA  toppers,  along  with  a  broad 
proposal  for  an  offer  of  merger  to 
be  approved  by  the  board  before 
going  to  the  FMA  board.  FMA  still 
does  not  definitely  propose  a  mer- 
ger, a  high  official  said  last  night, 
but  it  will  listen  attentively  if  NAB 
does  suggest  a  basis  for  consolida- 
tion. 

Principles  Discussed 

When  the  NAB  structure  group 
met  here  last  month,  FMA  toppers 
met  informally  with  the  committee 
and  were  told  that  NAB  plans  for 
the  integration  of  FM  and  TV  ef- 
forts would  be  best  served  by  a 
joining  of  the  two  organizations. 
General  principles  for  a  merger 
were  discussed  at  that  time,  but  no 
definite  proposal  was  offered  by 
NAB.  It  is  anticipated  that  such  a 
proposal  might  this  week,  be  agreed 
upon  at  NAB,  after  which  it  would 
be  forwarded  to  FMA  for  considera- 
tion by  the  board  and,  if  the  board 
approves,  by  the  membership. 

The  structure  committee  met  yes- 
terday at  NAB  headquarters,  with 
Chairman  Clair  McCollough  of 
WGAL,  Lancaster,  Pa.,  presiding. 
Other  members  include  Campbell 
Arnoux  of  WTAR,  Norfolk,  Va.; 
Everett  Dillard  of  WASH  -  FM, 
Washington,  former  president  and 
still  a  director  of  FMA;  Paul  Moren- 
cy  of  WTIC,  Hartford;  John  F. 
Meagher,  of  KYSM,  Mankato,  Minn.; 


ACEXCY  NEWSCAST  -fc 


ASEVENTEEN-MAN  committee 
has  been  established  under  the 
chairmanship  of  Earl  C.  Donegan,  of 
McCann-Erickson,  Inc.,  to  organize 
the  current  United  Hospital  Fund 
Campaign  among  the  advertising 
agencies  of  Greater  New  York.  The 
Fund  has  a  goal  of  $3,367,000  a  sum 
which  would  offset  the  losses  in- 
curred by  the  86  voluntary,  non- 
profit hospitals  in  the  city  which 
treat  all  comers,  regardless  of  ability 
to  pay.  Serving  with  Mr.  Donegan  on 
the  committee  are  Walter  R.  Hine,  J. 
Walter  Thompson  Co.;  Guy  Rich- 
ards, Compton  Advertising,  Inc.; 
Luis  Dillon,  Foote,  Cone  &  Belding; 
William  MacFarland,  N.  W.  Ayer  & 
Son,  Inc.;  Carle  E.  Rollins,  J.  M. 
Mathes,  Inc.;  Glenn  Wiggins,  Ken- 
yon  &  Eckhardt,  Inc.;  Thayer  Cum- 
mings,  Batten,  Barton,  Durstine  & 
Osborn,  Inc.;  E.  J.  K.  Bannvart,  Cecil 
&  Presbrey,  Inc.;  Florence  McGrady, 
The  Caples  Company;  Paul  A.  Dan- 
ielson,  Paris  &  Peart;  Herman  Daych, 
St.  Georges  &  Keyes,  Inc.;  Julian  G. 
Braun,  Hirshon-Garfield,  Inc.;  A.  W. 
Lewin  Company;  H.  A.  Thompson, 
Anderson,  Davis  &  Platte,  Inc.;  Louis 
E.  Dean,  Kudner  Agency,  Inc.;  Theo- 
dore M.  Seller,  MacLean  Advertising 
Agency,  Inc. 


LENNEN  &  MITCHELL,  INC.,  has 
been  appointed  by  Newsweek  mag- 
azine, effective  Jan.  1. 


WILLIAM  ROSS  FRY  has  joined 
the  Detroit  staff  of  Brooke,  Smith, 
French  &  Dorrance,  Inc. 


ALBERT  PLEUS  has  been  ap- 
pointed manager  of  sales  promotion 
and  advertising  of  the  Fleischmann 
division,  Standard  Brands,  Inc.  He 
has  been  sales  promotion  manager 
of  the  Fleischmann  division  for  the 
last  four  years. 


MELVILLE  BURKE,  stage  and 
film  director,  has  joined  the  televi- 
sion department  of  the  William  Esty 
Co.  as  staff  director.  His  current  as- 
signment is  "The  Colgate  Theater." 


MARK  BENNETT  BYRON,  for- 
merly New  York  advertising  man- 
ager for  Yardley  of  London,  Inc.,  has 
joined  the  William  Esty  Co.  as  a 
vice-president. 


KENYON  &  ECKHARDT  has  been 
appointed  by  the  Bristol-Myers  Co., 
for  a  new  product. 


and  Henry  Slavick  of  WMC,  Mem- 
phis. 

The  board  will  be  guests  tonight 
it  a  dinner  tendered  jointly  by  the 
NAB  president,  Justin  Miller,  and 
President  Eric  Johnston  of  the  Mo- 
tion Picture  Association  of  America. 
Although  neither  organization  of- 
fers any  details  on  the  matters  to 
come  up,  a  strong  possibility  was 
seen  here  that  the  two  industry 
leaders  are  interested  in  working 
out  some  sort  of  joint  industry  ap- 
proach to  common  problems. 


TRACY,  KENT  &  CO.,  INC.,  has 
been  named  by  Julian  Freirich,  Inc., 
Long  Island  City,  N.  Y.,  packer  of 
smoked  meats. 


BERMINGHAM,  CASTLEMAN  & 
PIERCE,  INC.,  has  been  named  by 
Virginia  Maid  Hosiery  Mills  of  Pul- 
aski, Va.,  effective  Dec.  1. 


WILLIAM  WARREN  AGENCY 
has  been  appointed  by  Restaurants 
of  the  Months,  Inc. 


THE  WALKER  CO.,  radio  station 
representatives,  has  moved  its  offices 
to  larger  quarters  at  347  Madison 
Ave.,  New  York. 


Davis  Named  Yeepee 
Of  Kenyon  &  Eckhardt 


(Continued  from  Page  1) 

ert  D.  Wolfe  and  Donald  C.  Miller. 

Davis  came  to  K  &  E  four  years 
ago  after  wartime  service  in  the 
Navy.  Prior  to  then  he  operated  his 
own  public  relations  office  and  spent 
six  years  in  the  publicity  depart- 
ment of  CBS. 

Wolfe,  manager  of  the  Hollywood 
office,  will  continue  on  the  west 
coast  as  vice-president  in  charge  of 
their  coast  operations.  Prior  to  going 
west  Wolfe  was  associate  radio  di- 
rector in  New  York  for  eight  years. 

Miller,  manager  of  the  agency's 
Detroit  office  since  February,  1928, 
was  formerly  an  executive  of  the 
Packard  Motor  Car  Company. 


KAY  WEST  and 

KEX 

..national  winners  of  the 


Portland,  Ore. 


"LIFE-LINE  OF  AMERICA"  TROPHY 
presented  this  week  by 
GROCERY  MANUFACTURERS  OF  AMERICA,  Inc. 

To  Grocery  Manufacturers  of  America,  many  thanks  for 
selecting  KEX's  Kay  West  as  the  winner  of  the  second  annual 
"Life-Line  of  America"  Trophy.  .  the  eminent  award  for  out- 
standing interpretation  of  the  respective  roles  of  t\\z  farmer,  the 
processor  and  the  grocer  in  supplying  America's  food  needs!  As 
time-buyers  everywhere  know,  Kay  West's  promotions  of  food 
products  really  are  outstanding.  That's  one  reason  why  Kay  \\  est's 
program  (1:30-2:00  PM,  Monday  through  Friday)  is  perhaps  the 
most  popular  women's  show  in  the  BIG  Pacific  Northwest  territory! 
Free  &  Peters  has  details. 

WESTINGHOUSE    RADIO    STATIONS  Inc 

Sj^P    KDKA  •  KYW  •  KEX  •  WBZ  •  WBZA  •  W  O  W  O  •  WBZ-TV 

National  Representatives,  Free  &  Peters,  except  for  WBZ  TV; 


for  WBZ-TV,  NBC  Spot  Sales 


6 


RADIO  DAILY 


Tuesday,  November  15,  1949 


new  Business 


WGN-TV,  Chicago:  Television 
Forecast,  Inc.,  Chicago,  will  sponsor 
"Coming  Attractions,"  the  period 
just  preceding  sign-off,  on  WGN-TV, 
daily  for  52  weeks.  The  account  is 
handled  direct.  Seeman  Bros.,  for 
"Air  Wick,"  is  sponsoring  a  weekly 
announcement  in  "Spin  the  Picture" 
on  WGN-TV,  Saturday,  7:00-8:00 
p.m.,  for  26  weeks.  Wm.  Weintraub, 
New  York,  is  the  agency.  Louis  Mil- 
ani  Foods,  Maywood,  California,  are 
sponsoring  2  additional  one-minute 
film  announcements  weekly  on 
WGN-TV  for  8  weeks.  Jourdan  Co., 
Los  Angeles,  California,  handles  the 
account.  Home  Federal  Savings  & 
Loan  Assn.,  Chicago,  will  sponsor  3 
weekly  one-minute  film  announce- 
ments on  WGN-TV  for  13  weeks 
beginning  November  28.  The  adver- 
tising Division,  Inc.,  Chicago,  hand- 
les the  account.  Weingartner  Mfg. 
Co.,  Chicago,  will  sponsor  a  one- 
minute  live  announcement  on  "Stop, 
Look  &  Learn"  on  WGN-TV,  Wed- 
nesday, 7:30-8:00  p.m.,  for  5  weeks 
beginning  November  16.  Lausensen 
&  Salomon  Agency,  Chicago,  handles 
the  account.  D.  L.  Clark  Co.,  Pitts- 
burg, Pa.,  (confectioners)  will  spon- 
sor a  one-minute  film  in  "Trail 
Blazers'  Theater"  on  WGN-TV,  Wed- 
nesday, 5:30-6:30  p.m.,  for  13  weeks 
from  November  16.  Batten,  Barton, 
Durstine  &  Osborn,  N.  Y.,  is  the 
agency. 


WCBS,  New  York:  Standard 
Brands,  for  Chase  &  Sanborn  regular 
and  instant  coffee,  has  contracted 
for  52-weeks  participation  in  "Hits 
and  Misses"  and  the  Phil  Cook  pro- 
gram. The  announcements  in  the 
"Hits  and  Misses"  program  starring 
Harry  Marble  will  be  aired  Monday 
through  Friday  effective  immedi- 
ately. Air  time  is  5:30-6:00  p.m. 
Participations  in  the  Phil  Cook  show 
have  been  purchased  for  Tuesday 
through  Saturday  also  effective  im- 
mediately. Program  is  aired  Monday 
through  Saturday,  8:15-8:30  p.m., 
EST.  Agency  for  Standard  Brands 
is  Compton  Advertising  Inc. 

Twelve  ABC  Stations 
Get  Promotion  Awards 


(Continued  from  Page  1 ) 

naires  submitted  to  network  adver- 
tisers and  their  agencies. 

Winners  in  Group  1  (cities  of 
more  than  half  a  million)  are  WCOP, 
Boston;  KXOX,  St.  Louis,  and 
WCAE,  Pittsburgh. 

KCMO,  Kansas  City;  KJP,  Seattle, 
and  KOIL,  Omaha  took  honors  in 
Group  2,  (cities  with  populations  of 
between  100,000  and  500,000.) 

In  cities  of  50,000  to  100,000,  Group 
3,  WNAX,  Yankton,  Sioux  City, 
WENE,  Endicott,  N.  Y.,  and  WELM, 
Elmira,  N.  Y.  were  the  winners. 

Honors  in  Group  4,  stations  in 
population  areas  of  less  than  50,000, 
went  to  KVOS,  Bellingham,  Wash., 
WHBL,  Sheyboygan,  Wise,  and 
WHBF  of  Rock  Island.  111. 


NETWORK  SONG  FAVORITES 

The  top  30  songs  of  the  week  (more  in  case  of  ties),  based 
on  the  copyrighted  Audience  Coverage  Index  Survey  of 
Popular  Music  Broadcast  over  Radio  Networks.  Published 
by  the  Office  of  Research,  Inc.,  Dr.  John  Peatman,  Director. 

Survey  Week  of  October  28-November  3,  1949 

TITLE  PUBLISHER 

A  Dreamer's  Holiday  Shapiro  Bernstein 

Ain't  She  Sweet  Advanced 

Be  Goody  Good  Good  To  Me  United 

Dear  Hearts  And  Gentle  People  E.  H.  Morris 

Dime  A  Dozen  E.  H.  Morris 

Don't  Cry  Joe  Harms 

Envy   Encore 

Georgia   On  My  Mind  Peer 

Headless  Horseman  E.  H.  Morris 

Hush  Little  Darlin'  Michael 

I  Can  Dream  Can't  I  Chappell 

I  Never  See  Maggie  Aloue  Bourne 

I  Only  Have  Eyes  For  You  Remick 

Jealous  Heart  Acuif  4  Rose 

Last  Mile  Home  Leeds 

Maybe  It's  Because  Bregman-Vocco-Conn 

Let's  Take  An  Old  Fasnioned  waik  Berlin 

Mule  Train  Walt  Disney 

Now  That  I  Need  You,  (Wnere  Are  You)  Famous 

Room  Full  Of  Roses  Hill  &  Range 

Rudolph  The  Red-Nosed  R.iuaeei  St.  Nicholas 

She  Wore  A  Yellow  Ribbon  Regent 

Slipping  Around  Peer 

Someday  You'll  Want  Me  To  Want  You  Duchess 

Story  Of  Annie  Laurie  Santly-Joy 

That  Lucky  Old  Sun  Robbins 

Through  A  Long  And  Sieepiess  Night  Miller 

Toot  Toot  Tootsie  Goodbye  Feist 

Wishing  Star  Broadcast  Music 

Younger  Than  Springtime  Chappell 

You're  Always  There  Bregman-Vocco-Conn 

You're  Breaking  My  Heart  Mellin 


Second  Group 

TITLE  PUBLISHER 

Crocodile  Tears  Johnstone-Montei 

Festival  Of  Roses  Witmark 

Hawaiian  Sunset  Republic 

Hop  Scotch  Polka  Cromwell 

It's  A  Great  Feeling  Remick 

It's  A  Wonderful  Life  Lombardo 

Just  For  Fun  Paramount 

Let's  Harmonize  Santly-Joy 

Make  Believe  (You  Are  G-ud  Wnen  Ycu're  Sorry) .  .  .  Brsgman-Vocco-Conn 

Makin'  Love   Ukelele  Style  Mayfair 

Meadows  Of  Heaven  Laurel 

My    Bolero  Shapiro-Bernstein 

My  Own  My  Only  M?  All  Paramount 

My  Street  Campbell 

River   Seine  Remick 

Scattered   Toys  Goldmine 

Some  Enchanted  Eveain  _  Chappell 

Song  Of  Surrender  Paramount 

Souvenir   Beacon 

There's  Yes  Yes  In  Your  Eyss  Witmark 

You  Told  A  Lie  Bourne 

Copyright,  1949,  by  Office  of  Research,  Inc. 


BEHMD  THE  (DIKE 


THE  talented  family  personnel  on 
one  of  WWRL's  foreign  programs 
bill  themselves  as  "The  Hungarian 
Barrymores." 

Tina  Prescott,  who  has  appeared 
on  the  Barry  Wood  show  and  CBS 
Fashions,  signed  for  nightly  piano 
sessions  at  the  swank  Town  House. 

We'd  like  to  toss  a  couple  of  bou- 
quets to  a  bunch  of  unsung  guys 
who  are  doing  a  great  job — the  TV 
crews  on  out-of-town  originations. 
We're  thinking  especially  of  the 
grand  job  producer  Vance  Hallack, 
director  John  Rogers  and  their  crew 
are  turning  in  on  Ted  Granik's  NBC 
simulcast,  "American  Forum  of  the 
Air,"  out  of  Washington,  D.  C.  And 
the  lads  use  only  2  cameras. 

Roberts  and  Carr  Prod,  will  do  a 
second  series  of  three-dimensional 
commercials  for  the  Cities  Service 
"Band  of  America"  videocast — a 
technique  developed  by  artist  Jack 
Eisner. 

Dorothy  Kirsten,  who  co-starred 
with  Bing  Crosby  in  "Mr.  Music," 
will  do  "Manon  Lescaut"  for  the  Met 
this  year. 

WVNJ  now  devoting  85  per  cent 
of  its  time  for  music  programming 
and  cutting  down  still  further  on 
"talk"  shows. 

Bob  Bright,  now  working  in  asso- 
ciation with  Bob  Loewi,  has  signed 
up  welter  champ,  Sugar  Ray  Robin- 
son, for  a  TV  series. 

Gov.  Val  Peterson  has  requested 
Sid  Ascher  to  act  as  his  rep  in  for- 
mally commissioning  "Sheriff"  Bob 
Dixon  an  Admiral  in  the  Great  Navy 
of  Nebraska. 

Cosmopolitan  mag  negotiating 
with  Morey  Amsterdam  for  serial 
rights  to  his  book,  "Bright  Sayings 
of  My  Wife." 

Capital  Radio  Women 
Will  Hold  One  Day  Clinic 

(Continued  from  Page  1) 

alumnae  chapter  of  Theta  Sigma 
Phi,  national  women  journalists 
fraternity. 

Ruth  Crane,  director  of  women's 
activites  for  WMA,  WMAL-TV,  will 
discuss  "Television,  How  and  When 
to  Arrange  Publicity";  Elinor  Lee, 
director  of  community  service  for 
WTOP  will  talk  on  "Interviews  and 
Spot  Announcements  on  Women's 
Programs,"  and  Hazel  Markel,  di- 
rector of  program  service  at  WTOP, 
will  cover  "Talks,  Discussions  and 
Public  Service  Programs'."  Chair- 
man of  the  radio  and  television  sec- 
tion of  the  clinic  is  Mary  Burnham, 
assistant  director  of  women's  activi- 
ties for  WMAL,  WMAL-TV. 


Ross  Named  Coral  V.-P. 

Michael  Ross  has  been  named 
vice-president  of  Coral  Records,  Inc., 
New  York,  wholly-owned  subsidiary 
of  Decca  Records.  Ross,  who  joined 
Decca  in  March,  1947,  will  continue 
to  serve  in  his  former  capacity  as 
general  sales  manager  of  Coral 
Records. 


Section  of  RADIO  DAILY,  Tuesday.  November  15.  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


SEE  CO-OP  EMPIRE  STATE  ANTENNA 


TELE  TOPICS 


THE  big  problem  of  comedians  wearing 
'  out  on  a  weekly  series  was  raised  by 
no  less  a  personage  than  Henny  Youngman 
on  "This  Is  Show  Business"  Sunday  nite. 
Milton  Berle's  number  one  boy  said  that 
he  has  turned  down  offers  from  eight 
sponsors  (sic)  because  he  did  not  want  to 
do  a  show  every  week.  A  discussion  of  Mr. 
Youngman's  professed  popularity  among 
advertisers  would  be  out  of  place  here, 
but  the  problem  he  spoke  about  is  real 
indeed.  That  Berle  has  begun  to  wear  thin 
with  many  who  have  seen  him  since  last 
season  is,  we  think,  an  accepted  fact. 
That  several  weekly  dramatic  shows  em- 
ploy two  separate  production  crews  is  in 
itself  recognition  of  the  toll  that  a  week-in 
?nd  week-out  grind  can  take,  among  per- 
formers and  behind-the-scenes  personnel 
alike.  Similar  thinking  has  been  expressed 
by  agency  sponsor  execs,  and  it  has  been 
reported  that  the  Texaco  show  will  go 
bi-weekly  after  the  first  of  the  year.  .  .  . 
The  premise  that  a  commercial  show 
must  appear  every  week  to  make  a  sales 
impact  is  a  result  of  the  old  radio  pattern. 
TV's  appeal  and  impact  are  so  much 
greater  than  AM's  that  the  same  condi- 
tions need  not  be  applied  to  both.  It  is 
encouraging  that  the  ice  has  been  broken 
and  that  one  or  two  bi-weeklies  are  on 
the  air  and  more  are  on  the  way.  We 
think  the  trend  will  grow  to  the  benefit 
of  the  industry,  talent  and  the  public. 
• 

SHORT  takes:  Marked  improvement  is 
evident  in  "Bow  ing  Headliners,"  now 
on  DuMont.  Show  is  much  smoother  in 
all  departments,  aided  by  Dick  Shepard's 
handling  of  a  quiz  portion  and  also  by 
a  camera  located  behind  the  pins.  .  .  . 
Last  week  the  character  of  George  Bigelow, 
a  regular  on  the  AM  version  of  the 
Aldrich  Family,  was  introduced  on  the 
TV  program.  Expertly  played  by  Lionel 
Wilson,  the  role  might  enhance  the  show 
if  developed  further.  .  .  .  Add  the 
Charioteers,  Mata  and  Hari  and  Charles 
Sanford's  ork  to  the  lineup  of  the  Elgin- 
Americ3n  Thanksgiving  Day  show  on  NBC. 
Mel  Tolken  and  Lucille  Kalen  will  script, 
with  choreography  by  Ester  Junger,  sets 
by  Fred  Fox  and  costumes  by  Paul 
DuPont. 

• 

"^AMERA  CLUB,"  new  show  wih  Rex 
^Marshall  and  Fran  Larsen,  has  been 
auditioned  on  closed  circuit  at  CBS  for 
possible  bankrolling  by  Pathe  Cine,  which 
wi'l  market  a  new  Pathe  movie  camera 
line  in  this  country.  Newell-Emmett  has 
the  account,  and  John  Peyser  directed. 
.  .  .  Ted  Streibert,  Julius  Seebach  and 
Jack  Poppele,  top  echelon  at  WOR  TV, 
will  address  the  ATS  meeting  at  the 
Park -Sheraton  tonite.  Forum  on  program 
and  production  problems  will  highlight 
the  Society's  December  meet.  .  .  .  First 
public  stock  issue  of  Skiatron  Corp.  offers 
275,000  shares  at  1$  per. 


KRON-TV,  3rd  In  S.F., 
Makes  Debut  Tonight 


San  Francisco — NBC's  affiliate  in 
the  Bay  Area,  the  Chronicle-owned 
KRON-TV,  goes  on  Channel  4  today. 

There  will  be  an  hour-long  dedi- 
catory variety  show  which  will  kick- 
off  KRON-TV's  air  activity  at  7  p.m. 
It  will  be  a  dramatized  story  of  San 
Francisco  and  the  Bay  region.  The 
Texaco  Star  Theater  will  follow  at 
8,  with  a  special  salute  to  KRON-TV 
by  Milton  Berle. 

City  Now  Has  3  Stations 

The  advent  of  KRON-TV  brings 
the  number  of  stations  here  to  three. 
The  others  are  KPIX  and  KGON-TV. 

KRON-TV  will  be  on  the  air  six 
nights  a  week,  Sunday  through  Fri- 
day and  operate  from  studios  in  the 
Chronicle  Building,  Fifth  and  Mis- 
sion Streets.  The  main  studio  is  on 
the  ground  floor  and  has  40  x  60  feet 
of  operating  space.  The  second  floor 
has  rehearsal  studios,  cutting  and 
dark  rooms  and  executive  offices. 
The  transmission  facilities  are  loca- 
ted at  Television  Peak  in  the  San 
Bruno  Mountains  south  of  San  Fran- 
cisco where  it  works  in  cooperation 
with  KNBC-FM. 

Charles  Thieriot  is  general  man- 
ager; Harold  P.  See,  formerly  with 
WBAL-TV  and  WNBW,  is  director 
of  operations;  Al  Isberg  is  chief  en- 
gineer, Pat  Crafton  is  program  man- 


Pye,  Ltd.  To  Export 
Sets  To  U.  S.  Market 


Pye,  Ltd.,  giant  electronics  manu- 
facturing firm  plans  to  begin  pro- 
duction of  TV  receivers  for  export 
to  this  country  early  next  year, 
William  Jones,  spokesman  for  the 
company,  said  yesterday  on  his  ar- 
rival in  New  York  aboard  the 
America.  The  sets  will  be  produced 
at  Pye's  plant  at  Ajax,  Ontario,  he 
said. 

Jones  also  attacked  the  British 
government's  lack  of  speed  in  devel- 
oping TV  and  said,  "Private  enter- 
prise stands  ready  to  build  the  sta- 
tions and  then  let  the  Government 
take  them  over,  because  the  Gov- 
ernment is  so  slow." 

He  added:  "There  is  a  $20  tax  on 
our  $98  nine-inch  table  model  in 
Britain  and  owners  have  to  pay  a 
$5.60  viewing  license.  200,000  sets 
have  been  licensed  in  the  London 
area.  The  radio  and  phonograph 
business  is  more  or  less  dead  in 
Britain  bcause  there  is  a  tax  of 
66  2/3  per  cent  on  them." 


ager.  They  head  a  staff  totaling  23. 

Programs  will  be  transmitted  on  a 
15,000  visual  power  and  7700-watt 
audio  power.  Later,  when  the  FCC 
gives  the  go-ahead  on  using  the  new 
antenna's  directional  facilities,  the 
watt  output  will  be  upped  to  100,000. 


Sen.  Johnson  Clarifies  Stand 
On  Color -Tele  And  'Freeze 


Washington  Bureau  of  RADIO  DAILY 

Washington — Lifting  of  the  televi- 
sion freeze  now  "would  be  both  a 
scientific  and  economic  absurdity," 
Chairman  Edwin  C.  Johnson  of  the 
Senate  Interstate  Commerce  Com- 
mittee wrote  over  the  weekend. 

In  a  letter  to  FCC  Chairman 
Wayne  Coy,  Johnson  said  "easily 
identified  selfish  interests  are  labor- 
ing day  and  night  to  lift  the  freeze 
now  and  nothing  more."  The  time  to 
lift  the  freeze,  he  said,  will  be  "when 
the  proposed  42  UHF  channels  are 
allocated  on  a  city-by-city  basis 
throughout  the  nation  and  standards 
for  their  use  promulgated  .  .  .  the 
sooner  that  is  done,  the  better." 

As  for  color,  Johnson  said  he 
hopes  for  broad  general  standards 
as  soon  as  possible,  with  competition 
then  to  take  the  art  toward  perfec- 
tion. Compatibility,  while  desirable, 
certainly  should  not  be  the  primary 
basis  for  a  decision,"  he  added. 

Johnson  called  upon  the  Commis- 


sion to  lose  no  time  in  approving 
standards  "for  the  immediate  com- 
mercial utilization  of  a  larger  num- 
ber of  channels  in  the  UHF  band  so 
that  a  realistic  nation-wide  com- 
petitive system  of  television  can  be 
developed. 

"I  regard  it  as  tragic,"  he  said,  "for 
the  ultimate  development  of  televi- 
sion that  the  VHF  allocation  here- 
fore  made  is  handicapping  the 
adoption  of  a  truly  equitable  and 
scientifically  practical  VHF-UHF  al- 
location. However,  I  trust  that  the 
Commission's  final  allocation  in  both 
bands  will  take  into  consideration 
the  problems  both  of  set  owners  and 
television  licensees  and  not  provide 
a  hodge-podge  for  each  city  which 
may  have  to  be  revamped  again  in 
a  few  years." 

Johnson  said  his  letter  was  oc- 
casioned by  the  inconsistency  of  re- 
cent reports  in  the  press  on  his 
present  attitude  toward  video  prob- 
lems. 


Other  Outlets  May 
Join  NBC,  ABC 
Atop  Bldg. 

Plans  are  being  formulated  for  the 
construction,  atop  the  102-story  Em- 
pire State  Building,  of  a  master 
transmitter  antenna  mast  which 
could  accommodate  all  stations  in 
the  New  York  area,  it  was  learned 
yesterday. 

It  was  reported  also  that  RCA  en- 
gineers, with  the  approval  of  the 
FCC  technical  staff,  are  working  to 
perfect  a  transmitting  tower  which 
would  provide  equal  signal  service 
to  all  outlets. 

NBC  Now  Sole  Occupant 

For  the  past  ten  years,  NBC  has 
been  the  sole  TV  occupant  of  the 
world's  highest  tower.  This  year, 
however,  the  building  demanded  a 
sizeable  rent  boost,  and  NBC  decided 
to  take  in  a  partner  on  the  site 
rather  than  pay  the  full  increase 
alone.  ABC  has  already  received 
permission  from  the  FCC  to  move 
its  transmitter  to  the  Empire  State 
from  the  Hotel  Pierre  and  has  begun 
work  on  the  project. 

Recently,  the  building  has  been 
sounding  out  other  stations  on  the 
possibility  of  a  move.  It  is  believed 
that  only  two,  CBS  and  WOR-TV 
definitely  are  not  interested.  CBS 
recently  completed  a  new  installa- 
tion at  the  Chrysler  Building  and 
feels  that  it  is  getting  satisfactory 
coverage.  WOR-TV  has  its  own 
tower  atop  the  Palisades  and  also  is 
getting  good  reception. 

Three  other  stations,  however, 
DuMont,  WPIX  and  WATV.  are  con- 
sidering the  possibilities  of  a  switch. 
In  addition  to  providing  improved 
coverage  because  of  the  added 
height,  location  of  several  stations 
atop  the  building  simplify  installa- 
tion of  new  receivers  and  antenna- 
orientation  of  presently  -  installed 
sets. 


Okon  WDTV  Flack  Chief 

Pittsburgh — Ted  Okon  has  been 
appointed  director  of  publicity  and 
promotion  of  WDTV,  DuMont  o.  &  o. 
station  here,  it  was  announced  yes- 
terday by  general  manager  Donald 
A.  Stewart.  Okon  formerly  was  in 
the  promotion  department  of  the 
J.  P.  Harris  Amusement  Co.  He  is 
a  graduate  of  the  University  of 
Pittsburgh. 


Cleve.  Passes  100,000 

Cleveland— Sale  of  13.617  receivers 
in  Cleveland  has  boosted  the  area's 
total  to  101,358,  figures  compiled  by 
the  Bureau  of  Business  Research  of 
Western  Reserve  University  reveal- 
ed yesterday.  Of  the  total,  95,643  arc 
in  homes. 


I 


RADIO  DAILY: 


Shelley  President 
Of  News  Directors 


CODST-TO -COAST 


(Continued  from  Page  1) 

Rochester,  N.  Y.,  who  resigned. 
Holdovers  on  the  board  were  Bruce 
Berrington,  KXOK.  St.  Louis;  Ben 
Chatfield,  WMAZ.  Macon,  Ga.;  Bob 
Bodeen,  WOC,  Davenport,  la.; 
James  Bormann,  WMT,  Cedar  Rap- 
ids; Ed  Kirk,  WPTF,  Raleigh,  N.  C; 
Fred  Hinshaw,  WLBC,  Muncie,  Ind., 
and  Sid  Pietzach,  WFAA,  Dallas. 

Annual  Awards  Announced 

The  following  NARND  annual 
awards  were  presented  at  the  con- 
vention, on  the  recommendation  of 
the  association's  board  of  judges: 

Class  I:  Individual  contribution  to 
the  progress  of  radio  news. 

Arthur  Stringer,  FM  director,  Na- 
tional Association  of  Broadcasters 
for  his  work  as  secretary  of  the  NAB 
News  Committee,  as  secretary  of  the 
Council  on  Radio  Journalism  and  his 
work  in  organizing  and  developing 
its  program  of  internships  for  radio 
news  teachers,  for  his  organization 
of  radio  news  clinics  throughout  the 
country,  and  for  other  services  to  ra- 
dio news. 

Class  II:  Radio  station  with  best 
records  of  community  service  in 
news. 

Winner:  WHAS,  Louisville,  Ken- 
tucky. 

Honorable  mentions:  KNX,  Holly- 
wood, California  and  WMAQ,  Chi- 
cago. 

Class  III:  Outstanding  television 
news  presentation. 

Winner:  WBAP-TV,  Fort  Worth, 
Texas. 

Honorable  mentions:  WFIL-TV. 
Philadelphia,  and  WTMJ-TV,  Mil- 
waukee, Wis. 

Among  Friday's  convention  speak- 
ers was  Justin  Miller,  NAB  presi- 
dent, who  decried  encroachments  on 
freedom  of  speech  in  the  field  of 
broadcasting.  Miller  centered  his  at- 
tack on  tightening  government  con- 
trol of  radio,  and  cited  the  situation 
in  England  at  the  time  of  the  Mun- 
ich pact  as  an  example  of  govern- 
ment suppression  of  the  airing  of  op- 
position views  in  a  time  of  national 
crisis. 

Resolutions  Adopted 

A  panel  discussion  on  Saturday  of 
•'Profitability  of  Professional  Radio 
Newsrooms,"  led  by  Wilton  E.  Cobb, 
manager  of  WMAZ,  Macon,  Ga., 
pointed  up  the  axiom  that  local 
names  and  local  coverage  can  build 
a  show  that  competes  on  favorable 
terms  with  a  network  offering.  In 
fact,  said  Cobb,  "We  have  found  in 
our  area,  which  is  an  average  situ- 
ation among  thousands  of  other 
average  situations  in  the  United 
States,  that  it  is  possible  with  em- 
phasis on  local  news  to  build  up  a 
higher  listener  rating  and  do  a  much 
greater  public  service  at  a  cost  much 
lower  than  the  average  syndicated 
show."  Cobb  concluded:  "If  a  station 
has  a  good  network  affiliation,  and 
backs  it  with  an  energetic  local  news 
department,  any  such  station  has  a 
good  chance  and  every  reason  to 
dominate  the  market." 

Among  the  resolutions  adopted  by 


First  Male  Guest 

Washington,  D.  C— Edward  C.  Van 
Devanter  is  a  brave  man  and  will 
appear  on  the  "Lunching  At  the 
Mayflower"  program  with  Bab  Lin- 
coln over  WMAL.  He  will  be  the 
first  man  to  appear  on  the  quarter- 
hour  program  of  news  of  Washing- 
ton society. 

Waiting  For  Stork 

Miami,  Fla. — Bea  Gray  has  taken 
a  six  months  leave  of  absence  from 
her  job  as  traffic  and  copy  chief  at 
WTVJ  to  await  the  arrival  of  her 
child  expected  in  January.  Ann  Rut- 
ledge,  who  formerly  worked  in  the 
copy  department  at  WKAT,  has 
taken  over  Mrs.  Gray's  position  dur- 
ing her  absence. 

Sandstrom  Promoted  To  GM 

Pittsburgh,  Kans.— Thad  M.  Sand- 
strom has  been  appointed  general 
manager  of  KSEK.  Sandstrom  has 
been  associated  with  KSEK  since 
January  of  this  year.  Prior  to  that 
time,  he  was  promotion  manager  of 
KTOP,  Topeka.  He  succeeds  James 
M.  Griffith,  who  has  purchased  an 
interest  in  KVAK,  Atchison. 

New  Community  Program 

Silver  Spring,  Md.— WGAY  has 
just  inaugurated  a  new  program  to 
provide  a  window  through  which  the 
entire  community  may  look  in  on 
the  organizations  which  perform 
vital  functions  in  community  life. 
The  show  "Suburban  Spotlight," .  is 
aired  Monday,  Wednesday  and  Fri- 
day from  12:45  to  1:00  p.m. 


the  convention  at  the  Commodore 
Hotel  were: 

1.  Expressed  appreciation  of  organization 
membership  to  all  who  made  this  conven- 
tion so  successful,  in  particular  such  per- 
sons who  came  as  Justin  Miller,  president 
of  NAB;  Ben  Cohen,  information  officer  of 
UN:  Edward  Canham,  past  president  of 
ASNE;  Robert  Richards,  public  relations 
director  of  NAB  and  director  of  Voice  of 
Democracy  contest  in  schools:  Gen.  Omar 
Bradley;  Edward  R.  Murrow  Elmer  Davis: 
Charles  H.  Wolfe,  of  McCann-Erickson ;  and 
Jack  Shelley,  of  WHO  who  was  convention 
chairman. 

2.  Asks  NAB  to  set  up  news  clinic  again 
as  done  in  the  past  and  to  revive  the 
abandoned  Radio  News  Committee  of  NAB 
so  as  to  impress  on  radio  management  the 
good  value  of  good  radio  news. 

3.  Commended  the  governors  of  those 
states  in  which  legislation  has  been  passed 
granting  radio  news  men  the  same  right  of 
privilege  and  right  to  keep  confidential  their 
sources  of  news,  and  resolution  also  asks 
NARND  to  seek,  with  cooperation  of  man- 
agement, the  passage  of  such  legislation  in 
other  states  to  secure  for  radio  news  the 
same  privileges  and  access  to  news  as  en- 
joyed by  other  media. 

4.  Commended  the  FCC  for  the  lifting  of 
the  Mayflower  ban  on  radio  editorializing 
and  asking  for  further  freedoms  so  that  ra- 
dio might  enjoy  complete  editorial  rights, 
and  asking  also  that  management  use  great 
discretion  in  the  selection  of  this  personnel 
for  this  function  in  a  station. 

fi.  Resolution  asking  all  news  editors  and 
the  wire  services  and  stations  to  be  more 
alert  to  news  of  the  United  Nations  and  to 
make  use  of  that  news  in  helping  the  UN 
in  pursuit  of  world  peace. 

6.  That  NARND  president  discuss  with 
the  NAB  NARND  associate  sponsorship  of 
the  NAB  Voice  of  Democracy  Contest  for 
school  pupils,  but  with  no  expense  to 
NARND. 


Optimist  Week  Programs 

Hollywood,  Calif. — National  Opti- 
mist week  was  keynoted  over 
KFWB  during  the  week  of  Novem- 
ber 7.  The  Warner  Bros,  station 
beamed  two  programs  in  recognition 
of  celebration.  Roy  Rogers  and  the 
Riders  of  the  Purple  Sage  were 
heard  at  8: 15  a.m.  and  in  the  evening 
at  8: 10  a  special  program  starring 
Lionel  Barrymore  in  "Mr.  Grumpy 
Grows  Up"  was  presented. 

Carroll  Appointed  Manager 

New  Britain,  Conn. — Robert  E. 
Carroll  has  been  appointed  manager 
of  radio  station  WHAY.  Carroll 
spent  many  of  his  years  in  radio, 
both  in  the  South  and  middle  Atlan- 
tic States  and  formerly  held  the 
position  of  national  sales  manager 
at  V/NDR,  Syracuse,  New  York. 

WDET  Election  Returns 

Detroit,  Mich. — Transmission  lines 
from  City  Hall  in  downtown  Detroit 
carried  the  election  returns  to  the 
homes  of  WDET's  listeners.  Bulletins 
were  flashed  throughout  the  evening 
and  night  interrupting  the  regularly 
scheduled  programs.  The  City  Hall 
assignment  was  handled  by  program 
director  Paul  Morris  and  Jerry 
Sherman,  special  events. 

Seasonal  Program  Returns 

Milwaukee,  Wis. — "Gimbie  and 
Ellie,"  Christmas  program  returned 
to  the  air  for  its  twelfth  consecutive 
year  over  WISN.  The  show  is  broad- 
cast seven  times  weekly:  Monday 
thru  Saturday  at  4:45  p.m.  and  Sun- 
days at  12: 15  p.m.  Members  of  the 
cast  include  Kermit  Mcintosh, 
Gloria  Krueger,  and  Charlotte  Peck. 
Gimbie  Brothers  is  sponsor  of  the 
series  for  Gimbels  Toyland. 

Parent's  Program  Aired 

Milwaukee,  Wis.— "Road  To  To- 
morrow," a  new  WISN  public  serv- 
ice series  presented  by  the  Milwau- 
kee Public  School  System,  made  its 
debut  last  Saturday  at  9:  45  a.m.  The 
program  is  designed  to  help  parents 
solve  some  of  the  problems  of  youth 
that  comes  up  along  the  "Road  To 
Tomorrow." 

Permission  Granted 

Crocket,  Tex— The  FCC  has  gran- 
ted permission  to  the  Houston  Coun- 
ty Broadcasting  Co.,  to  assign  its 
permit  for  $500  to  the  Pioneer 
Broadcasting  Co.,  composed  of  Ham- 
ilton H.  Cullen  and  James  H.  Gibbs. 
Cullen  was  former  chief  engineer 
for  KWED,  Seguin,  while  Gibbs  was 
announcer  for  KWED. 

New  Station  Due 

Snyder,  Tex. — The  Scurry  County 
Broadcasting  Co.,  has  been  granted 
a  license  to  operate  a  new  standard 
broadcast  station  to  be  built  here  at 
a  cost  of  $10,500.  The  outlet  will  op- 
erate on  1220  kilocycles  with  a 
power  of  250  watts  daytime.  The 
new  company  is  a  partnership  of  W. 
J.  Harpole  and  Kermit  S.  Ashby. 


Tuesday,  November  15,  1949 


BMB  To  Suspend; 
New  Service  Studied 

(Continued  from  Page  1) 

bers  of  the  tripartite  bureau  who 
are  currently  working  on  plans  for 
a  successor  to  the  organization 
which  will  preserve  the  tripartite 
function  of  the  research  measure- 
ment service.  AAAA  and  ANA  en- 
dorsed perpetuation  of  BMB  with 
refinements  in  resolutions  released 
last  Friday  and  NAB  board  of  di- 
rectors is  expected  to  act  on  the 
BMB  matter  during  the  board  ses- 
sion which  opens  today  in  Washing- 
ton. 

Kenneth  Baker,  acting  president 
of  BMB,  reported  that  satisfactory 
progress  is  being  made  in  the  sur- 
vey now  in  process.  He  said  that 
"a  very  substantial  percentage  of 
the  ballots  which  were  mailed  in 
March  were  returned;  have  been 
processed,  and  study  is  expected  to 
be  in  the  hands  of  subscribers  the 
early  part  of  December." 

Texas  Co.  To  Sponsor 

Met  Opera  Airings 

(Continued  from  Page  1) 

Company,  and  Mark  Woods,  Presi- 
dent of  the  American  Broadcasting 
Company.  The  principals  have  con- 
tracted for  18  matinees,  running 
through  Saturday,  March  25,  1950. 

Opening  airer  will  be  "Sampson 
and  Delila"  with  Rise  Stevens,  Ra- 
mon Vinay  and  Robert  Merrill  in 
featured  roles.  Intermission  features, 
The  Opera  Quiz  with  Deems  Taylot 
as  Quizmaster  and  Sigmund  Spaeth, 
Robert  Lawrence,  and  Robert  Bagar, 
as  regular  participants,  and  The 
Opera  News  conducted  by  Boris 
Goldowsky  and  special  guests  again 
will  be  heard  each  week.  Milton 
Cross  will  be  narrator. 

Speaking  for  the  Metropolitan 
Opera  Company,  Mr.  Sloan  said  that 
he  was "happy  to  announce  the  con- 
tinuance of  a  relationship  which  has 
demonstrated  that  opera  is  a  wel- 
come visitor  to  millions  of  Ameri- 
can homes  each  Saturday  afternoon." 

On  behalf  of  the  Texas  Company, 
Mr.  Rogers  expressed  "keen  pleas- 
ure" that  his  company  would  again 
present  the  opera  as  a  cultural  and 
public  service  to  millions  of  homes 
which  are  not  within  reach  of  the 
opera's  stage. 

The  American  Broadcasting  Com- 
pany, Mr.  Woods  said,  is  happy  to 
renew  the  long  association  between 
the  opera,  the  sponsor  and  the  net- 
work. 

The  Kudner  Agency  represents 
the  Texas  Company. 


CBS  Series  Returning 

"Get  More  Out  of  Life,"  a  half- 
hour  program  which  gives  guidance 
and  instruction  in  a  variety  of 
household  activities,  returns  to  CBS 
for  a  Saturday  afteroon  series  2:  30- 
3:00  p.m.,  EST,  starting  January  7. 
under  sponsorship  of  William  H. 
Wise  and  company,  publishers  of 
home  instruction  books.  Agency  is 
Thwing-Altman  Advertising,  Inc. 


The  National  Daily  Newspaper  of  Commercial   Radio   and  Television 


VOL.  49,  NO.  30 


NEW  YORK,  WEDNESDAY.  NOVEMBER  16,  1949 


TEN  CENTS 


RADIO.  FILMS  JOIN  IN  FREEDOM  PLEDGE 


$250  Tax  On  Stations 
Draws  Fire  Of  NAB 


Washington  Bureau  of  RADIO  DAILY 
Washington— NAB  is  prepared  to 
throw  its  full  weight  behind  the 
tight  to  prevent  a  raft  of  local  taxa- 
tion directed  at  broadcasters,  Gen- 
eral Counsel  Don  Petty  said  yester- 
day. The  association  will  file  a  brief 
as  friend  of  the  court  next  week  to 
support  the  petition  for  re-hearing 
by  KGHI  and  KARK,  Little  Rock, 
Ark.,  the  two  stations  which  have 
been  carrying  the  legal  battle 
against  the  $250  annual  tax  on 
broadcasters  and  the  $50  per  person 
tax  on  time  salesmen.  Their  appeal 

(Continued  on  Page  8) 

Mayor  To  Use  Radio 
To  Reach  N.  Y.  Citizens 


New  York  City's  Mayor  William 
O'Dwyer,  in  a  press  conference  on 
Monday,  gave  the  back  of  his  hand 
to  most  of  the  city's  newspapers— 
especially  those  that  opposed  his  re- 
election— and  announced  that  start- 
ing in  January  he  will  report  direct- 
ly to  the  people  in  monthly  half- 
hour  broadcasts  over  WNYC,  New 
York's  municipally-owned  station. 

The  Mayor  told  reporters:  "Of 
course,  as  you  gentlemen  will  un- 
Continued  on  Page  2) 

'Bride  &  Groom'  Renewed 
On  222  ABC  Stations 


Sterling  Drug,  Inc.  has  renewed  its 
sponsorship  of  "Bride  and  Groom," 
ABC  audience  participation  show 
heard  Monday  through  Friday,  2:30- 
3  p.m.,  for  52  weeks  effective  Jan.  2. 
The  program,  sponsored  by  Sterling 
since  Jan.  7,  1946,  is  aired  on  222 
ABC  stations.  Dancer  -  Fitzgerald  - 
Sample  is  the  agency. 


Newlywcds  On  CBS 

CBS  will  air  an  account  of  the 
wedding  of  Vice-President  Alben 
Barkley  and  Mrs.  Carleton  Had- 
ley,  on  Friday  from  4:35  to  4:45 
p.m.,  with  the  newlyweds  them- 
selves appearing  on  the  program. 
The  show  will  be  tape-recorded 
at  the  wedding  reception  in  St. 
Louis,  and  rebroadcast  later  by 
the  network.  Ceremony  will  be 
at  St.  John's  Methodist  Church. 


Unrehearsed 

Washington — Mrs.  Francis  L. 
McGarraghy  found  herself  tang- 
ling with  a  brown  panther  when 
she  wore  a  mink  fur  piece  during 
an  appearance  on  the  "Brunch 
With  Nan  and  Bill"  on  WQQW 
Monday  night.  Mrs.  McGarraghy, 
speaking  for  the  Smith  College 
Alumni,  and  Bob  Hicks,  animal 
trainer,  were  on  the  same  pro- 
gram. Hicks'  tame  panther  sud- 
denly bolted  and  made  a  grab  at 
the  mink.  A  blow  by  blow  dis- 
cription  of  panther's  encounter 
with  the  fur  piece  enlivened  the 
chatty  program. 


Radio-TV  Coverage 
Of  Rose  Bowl  Game 


Plans  for  exclusive  radio  and  TV 
coverage  of  the  Rose  Bowl  football 
game  at  Pasedena,  Calif.,  on  Janu- 
ary 2,  were  announced  yesterday  by 
both  CBS  and  Gillette  Safety  Razor 
Company  who  will  sponsor  the  pick- 
up of  the  game. 

The  television  cover  will  be  sim- 
iliar  to  the  CBS  coverage  in  1949 
with  KTTV,  Los  Angeles,  Times- 

(Continued  on  Page  2) 


TV's  Role  In  Education 
Seen  As  Supplementary 

Atlantic  City — Television  will  sup- 
plement rather  than  supplant  teach- 
ers and  textbooks  at  the  elementary 
and  secondary  school  levels  by 
"broadening  the  mental  horizons"  of 
pupils,  Leon  Levine,  CBS  director 

(Continued  on  Page  2) 


NAB  And  MP  A,  Thru  Miller,  Johnston, 
See  American  Principles  Involved 
In  Fight  Against  Censorship 


NAB  To  Replace  BMB; 
New  Corporation  Set 


Washington  Bureau  of  RADIO  DAILY 
Washington — The  NAB  board  of 
directors  voted  yesterday  to  abolish 
BMB — but  to  set  up  a  new  corpora- 
tion to  take  over  its  assets  and  func- 
tions. The  new  organization  will 
have  the  same  tri-partite  sponsor- 
ship, with  AAAA  and  ANA  partici- 
( Continued  on  Page  8) 

Antihistamine  Mfrs. 

Buy  Web,  Spot  Time 

Manufacturers  of  the  various  new 
anti-histamine  drugs  and  cold  reme- 
dies are  making  widespread  use  of 
spot  and  network  radio  as  the  snif- 
fle-and-sneeze  season  approaches  its 
climax. 

The  Anahist  Co.,  Inc.,  Yonkers, 
N.  Y.,  will  make  its  network  radio 
debut  on  Dec.  1,  with  the  sponsor- 
(Continued  on  Page  4) 

Canadian  Set  Sales 
Continue  Upward  Trend 

Montreal — Sales  of  radio  receiving 
sets  by  Canadian  manufacturers  in- 
creased 35  per  cent  in  the  first  nine 
months  of  1949  and  prospects  for  a 
bumper  Christmas  trade  look  good. 

"The  future  looks  mighty  bright," 
(Continued  on  Page  2) 


Top  Network  Executives 

To  Be  Honored  By  U.  N. 


Top  executives  of  the  networks 
will  gather  in  the  Rainbow  Room  of 
the  RCA  Building  at  a  United  Na- 
tions luncheon  this  noon  at  which 
time  Benjamin  Cohen,  assistant  sec- 
retary general  of  U.N.,  will  present 
them  with  certificates  of  apprecia- 
tion for  radio  service  rendered  the 
United  Nations  organization  the  past 
year. 

Today's  luncheon  will  be  the  fore- 


runner of  nationwide  distribution  of 
U.  N.  scrolls  to  1,000  radio  stations 
throughout  the  country  who  have 
carried  "Peace  Network"  program- 
ming at  different  times  throughout 
the  year.  Similiar  scrolls  will  be 
awarded  television  stations  who 
have  staged  special  U.  N.  programs. 

Among  the  executives  who  will  at- 
tend   the    luncheon    are  Frank 
(Continued  on  Page  5) 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  A  pledge  to 
protect  the  birthright  of  free- 
dom was  voiced  last  night  by 
leaders  of  the  Motion  Picture 
Association  and  the  National 
Association  of  Broadcasters. 
During  dinner  meeting  at  the 
invitation  of  association  pres- 
idents Eric  Johnston  and  Jus- 
tin Miller,  the  two  groups 

(Continued  on  Page  5) 

Adv.  Hall  Of  Fame 
Names  10  Immortals 

Former  President  Herbert  Hoover 
received  the  Plaque  of  Achievement 
of  the  Advertising  Club  of  New 
York  at  a  dinner  Monday  night 
marking  the  dedication  of  the  Ad- 
vertising Hall  of  Fame. 

Hoover  compared  the  structure  of 
the  American  standard  of  living  to 
that  of  a  cake,  and  credited  the  ad- 
vertising profession  with  having 
created  the  top  layers.  Without  such 
(Continued  on  Page  5) 

Grigsby  Advertising  Mgr. 
Of  Zenith  Radio  Corp. 

David  H.  Grigsby  has  been  named 
advertising  manager  of  Zenith  Ra- 
dio Corporation,  it  has  been  an- 
nounced by  H.  C.  Bonfig,  vice-presi- 
dent of  Zenith.  Grigsby  came  to 
Zenith  five  years  ago  as  an  adver- 
(Continued  on  Page  8' 


Confirmation 

American  Federation  of  Labor 
sponsorship  of  a  five  -  limes  -  a  - 
week  radio  series  over  Mutual, 
first  announced  in  RADIO  DAILY 
on  September  22,  was  confirmed 
yesterday  by  the  network  head- 
quarters in  New  York.  The  new 
series  which  will  feature  Frank 
Edwards,  an  Indianapolis  com- 
mentator, will  begin  on  January 
21,  at  10:15  p.m. 


2 


RADIO  DAILY 


Wednesday,  November  16,  1949 


*  COmiNG  AND  GOING  * 


Vol.  49,  No.  30     Wed.,  Nov.  16,  1949     10  Cts. 


JOHN  W.  ALICOATE     :      :  Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH     :    Business  Manager 


Published  daily  except  Saturdays.  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch.  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicojjte, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily, 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Cable  address:  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tata,  Managtr. 
360  No.  Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Girard.  Manager 
Tower  Petroleum  Bldg., 

Dallas.  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
•>nder  the  act  of  March  3,  1879. 


FINANCIAL 

=  (November  15)  S — 

NEW  YORK  STOCK  EXCHANGE 

Net 

High    Low    Close  Chg. 


ABC    7V4      7V4  71/2 


Admiral  Corp  

291/4 

285/s 

283/4 

% 

Am.  Tel.  &  Tel.  .  . 

1461/s 

1455/8 

1457/g 

1/4 

CBS  A   

25V8 

243/4 

243A 

5/8 

CBS  B   

251/s 

241/4 

241/4 

% 

Philco   

293/8 

293/8 

293/8 

3/8 

Philco  Pfd  

81 

80 1/4 

81 

+ 

IV4 

RCA  Common 

123/8 

12 

12'/8 

1/4 

Stewart-Warner 

113/4 

111/2 

ll5/8 

+ 

v» 

Wesfinghouse  

27 

265/g 

27 

Westinghouse  Pfd. 

100i/2 

100 

1001/8 

+ 

Vs 

Zenith  Radio   

273/4 

273/4 

273/4 

Va 

NEW  YORK 

CURB 

EXCHANGE 

Hazeltine  Corp.    .  . 

14  7/8 

14% 

14% 

+ 

Vs 

Nat.  Union  Radio  . 

21/2 

23/8 

21/2 

OVER  THE  COUNTER 

Bid  Asked 

Du  Mont  Lab                              14  15 

Stromberg-Carlson                         14  151/4 

WCAO   (Baltimore)                       17  20 

WJR  (Detroit)                                7l/2  8 


Cardinal  To  Broadcast 

Francis  Cardinal  Spellman  will 
broadcast  a  ten-minute  appeal  over 
CBS  today  at  4:35  p.m.  on  behalf  of 
the  Bishop's  Thanksgiving  Clothing 
and  Soap  Collection  for  overseas  re- 
lief. The  collection  is  being  conduc- 
ted throughout  the  U.  S.  this  week 
by  the  War  Relief  Services  of  the 
National  Catholic  Welfare  Confer- 
ence. 


0.  B.  HANSON,  vice-president  and  director 
of  engineering  at  NBC,  today  is  in  Camden, 
N.  J.,  for  the  meeting  of  the  RCA- NBC 
liaison  committee.  He  is  accompanied  by  the 
principal  officials  of  the  network's  engineer- 
ing department,  including  CHESTER  A. 
RACKEY,  LESTER  LOONEY,  J.  WOOD,  Jr., 
GEORGE  M.  NIXON,  THOMAS  PHAELAN  and 
F.  A.  WANKEL. 

DICK  MASON  is  in  town.  The  general  man- 
ager of  WPTF,  Raleigh,  N.  C,  had  a  tete-a-tete 
yesterday  witti  station-relations  officials  at 
NBC. 

LAWRENCE  ROGERS  is  tiere  from  WSAZ-TV, 
Huntington,  West  Va.  He  conferred  Monday 
at  CBS  offices. 

SAUL  HAAS,  owner  of  KIRO,  Columbia  net- 
work outlet  in  Seattle,  Wash.,  was  welcomed 
yesterday  at  the  offices  of  the  web. 

ALLAN  WOODALL,  manager  of  WDAK, 
Columbus,  Go.,  conferred  yesterday  with  of- 
ficials of  the  stations  department  at  NBC, 
with  which  the  station  is  affiliated. 

C.  P.  EDWARDS,  Jr.,  president  of  WKPT, 
Kingsport,  Tenn.,  an  NBC  affiliote,  visited 
yesterday  ot  the  station  relations  deportment 
of  the  network. 

J.  W.  KIRKPATR1CK,  general  manager  of 
WCOV,  Montgomery,  Ala.,  is  in  town.  Talked 
for  a  while  yesterday  with  officials  of  the 
Columbia  network. 

Canadian  Set  Sales 
Continue  Upward  Trend 

(Continued  from  Page  1) 

said  one  manufacturer  of  radio  parts. 
"We  have  enough  orders  on  hand 
right  now  to  keep  us  going  at  full 
production  for  a  couple  of  months." 

Figures  released  by  the  Radio 
Manufacturers'  Association  of  Can- 
ada showed  their  members  (more 
than  90  per  cent  of  all  Canadian  ra- 
dio makers)  had  sold  461,013  sets  to 
the  end  of  September,  compared 
with  340,576  in  the  same  nine  months 
of  last  year,  and  inventories  had 
been  cut  back  to  140,280  units  from 
170,912  on  the  same  date  last  year. 


Radio-Video  Coverage 
Of  Rose  Bowl  Game  Set 


(Continued  from  Page  1) 

Mirror-CBS  television  station  carry- 
ing the  game  live  and  other  network 
affiliates  broadcasting  filmed  high- 
lights of  the  game  on  the  next  day. 

CBS  sports  director  Red  Barber 
has  been  assigned  to  handle  the 
play-by-play  radio  coverage.  The 
broadcaster  for  the  television  cover- 
age will  be  announced  later. 

Maxon,  Inc.,  is  the  agency  for  Gil- 
lette. 


Ursula  Halloran  Promoted 

Ursula  Halloran,  assistant  trade 
editor  in  the  press  department  of 
NBC,  has  been  named  column  editor, 
it  has  been  announced  by  Josef  C. 
Dine,  director  of  the  press  depart- 
ment. 

Miss  Halloran  joined  NBC  in 
March  of  this  year.  A  graduate  of 
the  University  of  Pittsburgh,  she  has 
done  promotional  work  in  the  dra- 
matic field  on  the  West  Coast  and 
more  recently  was  a  copy  writer  for 
the  Gimbel  department  store  in 
Pittsburgh. 


HUGH  FELTIS  is  in  town  from  KING-TV, 
Seattle.  Paid  a  call  Monday  at  the  head- 
quarters of  CBS. 

ANDY  McDERMOTT,  sales  manager  of 
Horace  W.  Stovin's  Toronto  office,  is  spending 
a  few  doys  in  New  York. 

HARRY  C.  BUTCHER,  owner  of  KIST,  af- 
filiate of  NBC  in  Santa  Barbara,  Cat,  is  in 
Gotham  on  station  business. 

HENRY  MORGAN,  the  NBC  personality,  on 
Friday  will  be  in  Buffalo,  N.  Y.,  where  he 
will  be  guest  of  honor  at  the  luncheon  of  the 
Circus  Saints  and  Sinners. 

JOSEPH  CLOSE,  owner  of  WKNE,  Columbia 
network  outlet  in  Keene,  N.  H.,  is  in  Gotham 
on  business. 

PHIL  HANNA,  radio  singing  star,  will  arrive 
today  aboard  the  He  de  France.  He  had  been 
in  London,  featured  in  "Brigadoon." 

HALSEY  BARRETT,  manager  of  the  spot 
sales  department  for  the  DuMont  Television 
Network,  has  arrived  in  Bermuda  aboard  the 
Queen  of  Bermuda.  He  is  accompanied  by 
MRS.  BARRETT.  They  plan  to  return  in  about 
two  weeks. 

CONNIE  DESMOND,  Columbia  network 
sportscaster,  is  back  from  Columbia,  Mo., 
where  last  Saturday  he  covered  the  game 
between  Oklahoma  and  Missouri. 

ROBERT  C.  FEHLMAN,  station  manager  of 
WHBC,   Canton,  Ohio,   is   here   on  business. 

Mayor  To  Use  Radio 
To  Reach  N.  Y.  Citizens 

(Continued  from  Page  1) 

derstand,  there  are  newspapers  and 
newspapers.  I  may  from  time  to  time 
correct  misinformation  that  some 
newspapers  have  given  in  the  past, 
particularly  during  the  campaign." 
O'Dwyer  charged  during  and  after 
his  campaign  for  re-election  that 
most  of  New  York's  papers  were  be- 
ing "unfair"  to  him,  and  distorting 
his  views  and  statements. 

A  reporter  asked  the  Mayor  if  he 
intended  to  read  the  Sunday  comics 
over  WNYC,  as  the  late  Mayor  La- 
Guardia  did  in  1945  during  a  news- 
paper delivery  strike.  "I  wouldn't  be 
surprised  if  the  people  would  enjoy 
what  I  have  to  say,  sometimes," 
Mayor  O'Dwyer  replied,  with  dig- 
nity. 

TV's  Role  In  Education 
Seen  As  Supplementary 

(Continued  from  Page  1) 

of  discussion  programs,  told  the  New 
Jersey  Education  Assn.  in  an  address 
here  last  week. 

Television,  he  said,  will  thus  take 
its  place  with  radio,  records,  and 
films  in  providing  additional  experi- 
ences for  pupils  to  augment  their 
classroom  instruction.  "If  the  experi- 
ence of  network  radio  is  a  guide," 
Levine  added,  "television  will  not 
very  successfully  meet  the  needs  of 
classrooms  on  a  nationwide  basis,  but 
only  at  the  local  level." 


AVAILABLE 

Presently  employed  small  market  station  man- 
ager who  seeks  change.  Here's  a  man  who  has 
come  up  through  the  ranks  and  knows  every 
phase  of  station  operation.  Proven  record  in 
sales  and  promotion.  Thirteen  years  radio  and 
newspaper  background.  Experienced  as  program 
director,  announcer,  copy  chief  and  director  of 
special  events.  Conscientious,  steady  family 
man.  39.  Write  Box  285,  RADIO  DAILY,  1501 
Broadway.  New  York  City. 


Hand  me  down 
my  walking  cane! 

This  big  Ringling  Brothers  ele- 
phant is  all  set  to  go  places  now 
that  she's  got  her  walking  cane. 

Plenty  of  radio  advertisers  are 
going  places  with  their  sales  pro- 
grams on  W-I-T-H,  the  station 
that  delivers  a  big  PLUS  audi- 
ence in  Baltimore.  W-I-T-H  has 
more  regular  borne  listeners-per- 
dollar  than  any  other  station  in 
town.  And  in  addition,  a  survey 
supervised  by  the  Johns  Hopkins 
University  shows  that  of  all 
radios  playing  in  barber  shops, 
49.3%  were  tuned  to  W-I-T-H! 

So  get  in  on  low-cost  results  in 
Baltimore.  Get  W-I-T-H  on  your 
list  fast!  Get  all  the  facts  from 
your  Headley-Reed  man  today. 


Baltimore  3,  Maryland 


TOM  TINSLBY,  Pretldent 
R«pr«««nt«d  by  H*adl*y-R««<f 


■IH.IMHTIP  NUTIOMHUV  IT  IPWAIP  HUT  CO., 


That's 

penetration 


Among  all  of  the  257  stations  heard  within  the  WLW 
Merchandise-Able  Area,  The  Nation's  Station  received 
six  hours  of  all  listening  during  an  average  week 
between  6  AM  and  Midnight — as  compared  to  an 
average  of  less  than  one  hour  to  the  nine  major  com- 
petitive stations.* 

THAT'S  PENETRATION! 

Listeners  were  tuned  to  . . . 

yjy.  Average  of  Nine  Major 

Competitive  Stations 
184  minutes — 6  AM  to  6  PM        — 30  minutes 
143  minutes — 6  PM  to    Midnight — 22  minutes 
327  minutes — 6  AM  to    Midnight — 52  minutes 

WE  REPEAT,  that's  penetration! 

Complete  information  may  be  obtained  at  any  of  the 
WLW  Sales  Offices: 

140  West  9th  St.,  Cincinnati  2,  Ohio 

630  Fifth  Avenue,  New  York  20,  N.  Y. 

360  North  Michigan,  Chicago  1 ,  III. 

6381  Hollywood  Blvd.,  Hollywood  28,  Calif. 
*NieIsen  Radio  Index,  February  -  March,  1949 


when  you  want 

penetration  you  want 


WLW 


the  nation's  most  merchandise-able  station 


CROSIEY     BROADCASTING  CORPORATION 


4 


RADIO  DAILY 


LOS  ANGELES 


By  ALLEN  KUSHNER 

WILLIAM  H.  FINESHRIBER,  JR., 
Mutual  v-p  in  charge  of  pro- 
grams, arrived  in  Hollywood  on 
Nov.  9th.  KGER,  Long  Beach,  Cali- 
fornia, announces  appointment  of 
Dick  Walsh  as  its  account  executive 
for  Long  Beach  Area.  Walsh  was 
formerly  commercial  manager  for 
KAFY,  Bakersfield,  and  prior  chief 
of  the  AP  radio  news  bureau  in  New 
Orleans.  .  .  .  Bill  Froug  and  Will  Fi- 
field  will  write  the  Columbia  Pacific 
Network  "Jeff  Regan,  Investigator" 
series,  beginning  Wednesday. 
They  replace  E.  Jack  Neumann 
who  is  resigning  from  the  writing 
staff  to  accept  other  radio  commit- 
ments. .  .  .  Milt  Samuel,  director  of 
publicity  and  public  relations  for 
Young  &  Rubicam,  Inc.  Pacific  Coast 
Division,  has  returned  from  a  four- 
week  trip  which  took  him  to  San 
Diego,  San  Francisco,  Oakland, 
Portland  and  Seattle.  ...  Ed  Smith, 
manager  of  the  advertising  service 
section  for  Y  &  R  in  Hollywood,  re- 
turned to  the  Coast,  after  three 
weeks  in  N.  Y.  on  business.  .  .  . 
Jack  Beck,  CBS  PN  news  director, 
is  in  New  York  to  attend  the  conven- 
tion of  the  National  Association  of 
Radio  News  Directors,  and  to  confer 
with  Edmund  Chester,  CBS  director 
of  news.  .  .  .  William  D.  Shaw,  as- 
sistant sales  manager  for  KNX  and 
CBS,  left  for  a  two-week  sales  trip 
to  New  York  and  Chicago. 

Antihistamine  Mfrs. 

Buy  Web,  Spot  Time 

(Continued  from  Page  1) 

ship  of  "Counter-Spy"  over  60  ABC 
stations,  Thursday  nights,  7:30-8 
p.m.  The  contract,,  which  runs 
through  Dec.  29,  1949,  was  placed 
through  Foote,  Cone  &  Belding.  In 
addition,  Anahist  has  been  sponsor- 
ing a  spot  campaign  in  30  cities 
which  will  continue  for  an  additional 
month. 

Meanwhile,  Grove  Laboratories, 
Inc.,  St.  Louis,  a  heavy  user  of  radio 
time  over  a  period  of  years,  has  an- 
nounced plans  for  an  extensive  spot 
radio  campaign  to  introduce  its  new 
anti-histamine  product,  "Antamine." 
Sullivan,  Stauffer,  Colwell  &  Bayles 
has  been  appointed  to  handle  pro- 
motion for  the  new  product. 


yyp  I»49 


CONFISEUR 

FRENCH  RESTAURANT 

LUNCHEON  from  $2.00 
DINNER  from  $3.00 
COCKTAIL  BAR 

c7amouAj/i£wh  Candied 
15  East  52  nd  St. 

AIR  CONDITIONED 


Mem  About  Manhattan.  .  .  ! 

•  •  •  AROUND  TOWN:  MCA  is  making  a  strong  pitch  for  per- 
sonal management  contracts  with  some  of  the  top  radio-TV  names. 
N.  Y.  artists  contacted  by  the  agency  include  Vaughn  Monroe,  Arthur 
Godfrey  and  Fred  Allen.  .  .  .  Petrillo's  demands  that  "Duffy's  Tavern" 
employ  AFM  musicians  for  their  tape  recordings  in  Puerto  Rico  may 
result  in  Ed  Gardner  altering  his  plans  to  continue  production  of  his 
show  down  in  San  Juan.  ,  .  .  Paramount's  TV  film  network  reported 
growing  with  some  20  stations  signed  for  the  video  film  service.  .  .  . 
RCA  reported  ready  to  sell  the  U.  N.  all  of  the  radio  and  TV  equipment 
which  will  be  installed  in  their  new  headquarters  in  New  York.  .  .  . 
Frank  Sinatra  and  Geo.  Evans,  who  split  a  year  or  so  ago.  have  kissed 
and  made  up.  .  .  .  Rumored  that  NBC's  giveaway  series.  "H'wood 
Calling,"  will  fold  with  Old  Gold's  Amateur  Hour  taking  the  Sunday 
night  radio  spot.  .  .  .  Commodore  Productions  have  signed  up  Clyde 
Beatty  for  a  half-hour  radio  series  and  are  readying  an  advertising  cam- 
paign. (They  expect  this  show  to  duplicate  the  success  of  the  Hopalong 
Cassidy  series,  which  is  also  their  property.)  .  .  .  FCC  resenting  Congress- 
men trying  to  pressure  them  on  decisions  will  appeal  to  the  Pres.  to 
get  the  pressure  boys  off  their  necks.  .  .  .  "Inner  Sanctum"  will  turn 
up  as  a  sponsored  video  offering  if  tele-rights  can  be  straightened  out. 
...AN  Y.  afternoon  daily  is  planning  to  slash  its  radio-TV  listings 
still  further. 

ft        ft        ft  ft 

•  •  •  TELLING-  ON  TELEVISION  (or  views  on  video): 
Louie  Nizer's  razor-sharp,  analytical  legal  mind  completely  dom- 
inated the  Overseas  Press  Club's  discussion  on  dismantling  of 
German  industries  Sunday  p.m.  Loaded  with  facts,  figures  and 
logic,  Nizer  toyed  with  the  panel — one  of  whom  actually  stated 
that  he  considered  Germany  to  be  "a  peace-loving  nation."  Yep, 
that's  what  the  man  said.  Nizer  should've  walked  out  on  that 
one.  We  did.  .  .  .  DuMont,  agreeing  with  us  that  Sat.  night  is  the 
loneliest  night  in  the  week — on  television,  is  preparing  to  give 
it  the  strongest  build-up  of  the  week.  .  .  .  'Garroway  at  Large" 
scores  because  it  is  one  of  the  few  television  shows  geared  spe- 
cifically for  the  medium.  Garroway,  purveying  the  intimate  ap- 
proach, speaking  totally  at  ease  as  if  in  your  living  room,  succeeds 
where  many  of  the  others  occasionally  fail.  .  .  .  The  Philco  "Book- 
of-the-Month"  adaptations  each  Sunday  portray  stories  which 
are  so  essentially  over-mawkish  and  sentimental  that  there  is 
seldom  any  dramatic  impact  despite  fairly  good  adaptation.  Tele- 
vision drama  needs  meat — not  applesauce. 

ft       ft       ft  ft 

•  •  •  TICKER  TAPE:  Our  Washington  gumshoe  is  raving,  but 
loud,  about  the  singing  of  Steve  Olds  (a  West  Point  grad  and  custom- 
built  for  the  films)  who  does  his  stuff  daily  via  WTTG.  (The  greeting 
in  Wash,  is  no  longer  'what's  new' — but  'where's  Olds?'  .  .  .  Hoyt 
agency  has  taken  over  the  Bloch  Bros,  tobacco  account  from  Walker  & 
Downing  in  Pittsburgh  and  our  guess  is  that  they'll  soon  shelve  their 
Fishing  &  Hunting  series  on  both  radio  and  TV.  .  .  .  Geo..  Hogan  quitting 
his  announcing  post  at  WOR  after  10  years  to  concentrate  on  his  mail 
order  biz.  .  .  .  Frank  Cooper  now  representing  the  Pied  Pipers.  .  .  . 
Dolly  Dawn,  who's  been  away  from  the  local  scene  too  long,  will  head- 
line the  new  show  at  Cafe  Society  Downtown  opening  on  the  24th.  .  .  . 
Tex  and  Jinx  skedded  to  go  to  Japan  in  Dec.  .  .  .  Bill  Slater's  Messing 
"Prize  Party"  drew  something  like  2,000  letters  in  24  hours  for  a  write-in 
giveaway,  proving  that  people  still  want  something  for  nothing. 

ft       -sir       ft  ft 


By  HAL  TATE 

BILL  REILLY,  midwest  rep  for 
RCA-Recorded  Program  Service 
(formerly  the  NBC  Thesaurus  de- 
partment), became  a  father  for  the 
second  time  last  Wednesday.  It  was  a 
girl,  Sharon  Marie,  and  she  weighed 
in  at  seven  pounds,  14  ounces  at  the 
Illinois  Masonic  Hospital.  The  other 
Reilly  youngster  is  also  a  daughter, 
Margaret  Ann. 

Art  Harre,  WJJD  general  mana- 
ger, and  Frank  Lane,  White  Sox 
general  manager,  have  closed  a  deal 
for  the  Marshall  Field  station  to 
broadcast  the  White  Sox  games  ex- 
clusively on  WJJD  and  its  sister 
FM  station,  WFMF,  for  the  next 
two  years.  Bob  Elson,  recognized  as 
one  of  the  country's  top  sportcasters, 
will  handle  the  mike  for  the  4th  con- 
secutive year.  Bob's  been  calling 
'em  for  17  years  except  for  4  years 
with  the  Navy  during  World  War  II. 

WIND  and  Phil  Wrigley  will 
shortly  announce  an  exclusive  deal 
for  the  Daily  News  station  to  again 
broadcast  the  Cubs  games  exclu- 
sively in  Chicago  over  the  Atlass 
outlet. 

WBKB  has  a  unique  show  coming 
up  Thursday  night  from  10: 15  to 
10:45  p.m.  Purchased  by  the  local 
B'nai  B'rith,  the  program  will  be 
devoted  to  a  drive  for  new  members. 
Members  who  have  TV  sets  will 
have  parties  at  home  and  will  invite 
prospects  to  view  the  show.  Irv 
Kupcinet  of  "The  Sun-Times"  will 
be  emcee  with  Cantor  Moses  Silver- 
man rendering  a  few  solos  and  a 
prominent  movie  star  as  guest. 
Bernie  Howard  is  writing  and  pro- 
ducing this  unique  membership 
drive  TV  show  which  is  called  "This 
is  B'nai  B'rith." 

Bernie  Howard  is  preparing  and 
purchasing  the  film  spots  for  the 
Leo  P.  Bott  ad  agency  for  Commu- 
nity Motors,  local  Pontiac  dealer. 
First  station  chosen  was  WENR-TV 
with  other  local  stations  scheduled 
to  be  added  soon. 


"The  Living  Bible" 

Open-ended  dramatic  transcriptions  at 
a  price  that  will  sell  .  .  .  cut  on 
33-1/3  Long  Playing  12  inch  records. 
Simple  modern  language  .  .  .  Life  of 
Christ  from  Christmas  thru  Easter  .  .  . 
fhen  Old  Testament.  Scripts  cleared 
by  non-sectarian  board.  The  perfect 
program  for  mortuaries,  banks,  savings 
and  loans,  etc. 

Airmail  or  wire  for  double-faced  press- 
ing and  descriptive  matter  today  .  .  . 
$2.50  refundable  deposit. 

Drama  Records 

•  QUALITY  SHOWS    •  SMALL  PROFITS 

•  QUANTITY  SALES 
630  LAFAYETTE  ST.,  DENVER  3,  COLO. 


WednesdaYj  November  16,  1949 

—  RADIO  DAILY: 


Adv.  Hall  Of  Fame 
Names  10  Immortals 


(Continued  from  Page  1) 

"subsidiaries"  of  the  arts  as  radio 
and  publications,  he  said,  artists  and 
writers  would  not  have  risen  to  the 
top  layer  of  the  "cake." 

Names  of  the  first  ten  "immortals" 
named  to  the  Advertising  Hall  of 
Fame  have  been  inscribed  on  a 
bronze  plaque  installed  at  the  head- 
quarters of  the  Advertising  Club  of 
New  York.  The  plaque  was  unveiled 
by  Andrew  J.  Haire,  president  of  the 
club,  which  co-sponsors  the  Hall  of 
Fame  with  the  Advertising  Federa- 
tion of  America. 

Those  listed  on  the  plaque  are: 

John  Wanamaker,  Philadelphia 
merchant,  who  pioneered  in  large 
use  of  newspaper  advertising. 

John  Irving  Romer,  who  played  a 
major  part  in  establishing  "truth  in 
advertising"  through  The  Printer's 
Ink  model  statute  he  activated. 

Cyrus  H.  K.  Curtis,  founder  of  the 
publishing  enterprise  bearing  his 
name  and  developer  of  magazine  ad- 
vertising. 

William  H.  Johns,  advertising 
agency  pioneer  noted  for  his  work 
in  standards  of  advertising. 

Alfred  W.  Erickson,  another  agen- 
cy pioneer  who  helped  found  the 
Audit  Bureau  of  Circulations  and 
the  American  Association  of  Adver- 
tising Agencies. 

Lewis  B.  Jones,  advertising  man- 
ager for  Eastman  Kodak  Company, 
who  led  the  way  in  large  and  effec- 
tive use  of  advertising  by  manufac- 
turers. 

E.  T.  Meredith,  whose  publishing 
enterprises  have  been  major  influ- 
ences in  advertising  progress. 

Rollin  C.  Ayres,  whose  early  work 
in  organizing  advertising  on  the 
West  Coast  helped  establish  Adver- 
tising Group. 

Theodore  F.  MacManus,  copy- 
writer and  agency  executive  who 
was  identified  with  motor  car  adver- 
tising from  its  early  status  to  the 
major  position  it  occupies  today. 

Walter  A.  Strong,  Chicago  news- 
paper publisher  who  worked  for 
strong  advertising  organizations. 


Joint  Freedom  Pledge  Voiced 
By  Radio  And  Film  Industries 


Wedding  Bells 

Montgomery,  Ala. — Earl  Prentice 
Andrews,    Jr.,    WSFA  announcer, 
was  recently  married  to  Verda  Lou- 
'  ise  Betha,  in  a  church  ceremony. 


AVAILABLE  AT  ONCE 

1,  2,  or  3 
400  Foot,  Type  SGN 

B  LAW— KNOX 
TOWERS 
AT  A  GREAT  BARGAIN 

Copper  wire  and  ribbon  for 
ground  nets  for  these  towers 
available    in    any  quantity. 
Phone,  Call,  Write  or  Wire 

C.  H.  WESSER 

4500  PENOBSCOT  BLDG. 
DETROIT,  MICHIGAN 
WOodward  3-1213 


(Continued 

agreed  that  a  continuing  liaison 
should  be  maintained  to  aid  in  the 
fight  to  protect  basic  freedoms.  A 
joint  expression  of  principles  was 
adopted  as  a  guide  in  the  fight 
against  censorship  and  other  freed- 
om curbs. 

"Freedom  of  expression,"  the 
statement  said,  "is  the  birthright  of 
all  Americans.  Tonight,  representa- 
tives of  broadcasting  and  motion 
picture  associations  in  America 
mutually  pledged  themselves  to  pro- 
tect that  birthright. 

"The  men  who  wrote  our  Consti- 
tution knew  full  well  that  the  key- 
stone of  the  arch  of  freedoms  is 
freedom  of  expression.  They  knew 
that  without  this  freedom  no  others 
would  be  possible.  They  could  not 
foresee  the  giant  printing  presses  of 
the  future;  much  less  could  they 
dream  of  radio,  the  motion  picture 
or  of  television.  But  they  had  seen 
free  speech  and  their  own  free  press 
suppressed  and  denied  under  a  ty- 
rannical government,  and  they  un- 
derstood its  importance. 

"Censorship  .  .  .  Deadly" 

"They  knew,  as  we  cannot  in  safe- 
ty forget,  that  censorship  of  any  kind 
is  deadly  to  that  concept.  We  are 
joined  to  oppose  censorship  from 
any  source,  on  any  front,  from  any 
direction. 

"It  is  fundamental  truth  that  no 
one  medium  of  expression  can  have 
its  freedom  abridged  without  peril 
to  all  others.  The  citizen  himself — 
the  individual  American — is  unsafe 
in  his  Constitutional  guarantee  of 
freedom  of  speech  so  long  as  the 
freedom  of  any  agency  of  expression 
is  encroached  upon." 

Radio  industry  executives  present 


from  Page  1) 

at  the  dinner  included  Harold  E. 
Fellows,  WEEI,  Boston;  Michael  R. 
Hanna,  WHCU,  Ithaca;  George  D. 
Coleman,  WGBI,  Scranton;  Campbell 
Arnoux,  WTAR,  Norfolk,  Va.;  Allen 
M.  Woodall,  WDAK,  Columbus,  Ga.; 
Harry  W.  Slavick,  WMC,  Memphis; 
Gilmore  N.  Nunn,  WLAP,  Lexing- 
ton, Ky.;  Harry  M.  Bitner,  Jr., 
WFBM,  Indianapolis;  Charles  C. 
Caley,  WMBD,  Peoria;  William  B. 
Quarton,  WMT,  Cedar  Rapids;  John 

F.  Meagher,  KYSM,  Mankato,  Minn.; 
Robert  D.  Enoch,  KTOK,  Oklahoma 
City;  Clyde  W.  Rembert,  KRLD, 
Dallas;  Hugh  B.  Terry,  KLZ,  Den- 
ver; Glenn  Shaw,  KLX,  Oakland, 
Calif.;  Calvin  J.  Smith,  KFAC,  Los 
Angeles;  Harry  R.  Spence,  KXRO, 
Aberdeen,  Wash. 

Shouse  Attends 
Also  James  D.  Shouse,  WLW,  Cin- 
cinnati; Kenyon  Brown,  KWFT, 
Wichita  Falls,  Texas;  Merrill  Lind- 
say, WSOY,  Decatur,  111.;  Clair  R. 
McCollough,  WGAL,  Lancaster,  Pa.; 
Frank  U.  Fletcher,  WARL  -  FM, 
Arlington,  Va.;  Everett  L.  Dillard, 
WASH-FM,  Washington,  D.  C; 
Robert  D.  Swezey,  WDSU-TV,  New 
Orleans;  Eugene  S.  Thomas,  WOIC, 
Washington,  D.  C;  C.  E.  Arney,  Jr.; 

G.  Emerson  Markham;  Ralph  W. 
Hardy;  Don  E.  Petty,  Robert  K. 
Richards,  and  James  Dawson. 


Grocer's  Assoc.  Honors 
Women's  Director  Of  KEX 


Kay  West,  women's  program  di- 
rector of  Westinghouse  KEX,  Port- 
land, Oregon,  last  week  received  the 
national  radio  "Lifeline  of  America 
Trophy"  of  the  Grocery  Manufac- 
turers Association  at  a  luncheon  at 
the  Waldorf-Astoria.  Miss  West  will 
spend  several  days  calling  on  clients 
in  New  York  and  Chicago  before  re- 
turning to  Portland.  Also  on  hand 
for  the  luncheon  was  Walter  Benoit, 
vice-president  of  Westinghouse  Ra- 
dio Stations,  Inc.,  owners  of  KEX 
who  received  the  association's  na- 
tional radio  plaque  on  behalf  of 
KEX. 


WHBC  Aids  Needy 

Canton,  Ohio — For  the  fourth  con- 
secutive year,  WHBC,  Canton,  is 
broadcasting  an  appeal  for  food  con- 
tributions so  that  needy  families  in 
the  area  may  enjoy  the  traditional 
Thanksgiving  holiday  feast.  Two 
hundred  food  baskets  were  distribu- 
ted last  year  by  the  station.  Various 
city  and  county  welfare  agencies  are 
cooperating  with  WHBC  in  the  cur- 
rent drive. 


Top  Web  Executives 
To  Be  Cited  By  U.  N. 

(Continued  from  Page  1) 

Stanton,  president  of  CBS;  and 
William  Paley,  chairman  of  the  CBS 
board,  Mark  Woods,  president  of 
ABC  and  Edward  Noble,  chairman 
of  the  board;  James  McConnell, 
president  of  NBC  and  Niles  Tram- 
mell,  chairman  of  the  board;  Frank 
White,  president  of  Mutual  and 
Theodore  Streibert,  president  of 
WOR  and  chairman  of  the  MBS 
board;  Fourney  Rankin,  represent- 
ing NAB;  Ted  Cott  of  WNEW,  rep- 
resenting the  independent  stations; 
Seymour  Siegel  of  WNYC  and  Will- 
iam Ware,  president  of  the  FM  as- 
sociation and  Jack  Poppele,  presi- 
dent of  the  Television  Broadcasters 
Association. 


Stork  News 

Rock  Island,  111.  —  Bill  Ellison, 
sportscaster  at  WHBF,  Rock  Island, 
is  the  father  of  a  girl,  Margaret 
Barbara,  born  to  Mrs.  Ellison  on 
October  29. 


Vinton  Freedley,  Jr.,  executive  on 
the  Lucky  Strike  account  for 
BBD&O,  is  the  father  of  a  boy  born 
Nov.  5  to  Mrs.  Freedley  at  the 
Greenwich  Hospital.  The  birthday, 
Nov.  5,  is,  incidentally,  the  natal  day 
also  of  the  baby's  grandfather, 
Vinton  Freedley,  Sr. 


Fire ! 


"Firefighters". .  a  syndicated  show  with  a  real  punch 
for  young  and  old  alike.,  is  sparking  plenty  of  busi- 
ness for  the  GrandMa  Cookie  Company  of  Portland, 
Oregon. 

Why?  Two  reasons:  1)  it's  a  good  program  with 
five-times-a-week  continuity;  2)  it's  aired  over  50,000- 
watt  KEX,  the  most  powerful  and  persuasive  voice 
in  the  big  Oregon-Southern  Washington  market ! 

Whatever  the  type  of  show,  syndicated  or  custom- 
tailored.,  advertisers  get  better  results  in  the  Pacific 
Northwest  market  on  KEX.  For  availabilities,  check 
KEX  or  Free  &  Peters. 


PORTLAND,  ORE. 

50,000  WATTS 

ABC  AFFILIATE 


KEX 


WESTINGHOUSE    RADIO     STATIONS  Inc 


KYW    •    KDKA    .  WBZ 


WOWO    .    KEX    •    WBZ  TV 


National    Representatives,    Free   &    Peters,    except   for  WBZ-TV; 
for  WBZ-TV,  NBC  Spot  Sales 


RADIO  DAILY: 


Wednesday.  November  16.  194! 


AGENCIES 


JAMES  M.  CECIL,  president  of 
Cecil  &  Presbrey,  Inc.,  has  ac- 
cepted the  chairmanship  of  the  ad- 
vertising division  of  The  Lighthouse 
Men's  Committee.  The  campaign 
goal  is  $150,000  by  December  31st 
to  support  the  program  of  28  free 
services  given  to  the  blind  of  all 
ages,  races  and  creeds  at  The  Light- 
house of  The  New  York  Association 
for  the  Blind,  111  East  59th  Street, 
New  York  22,  N.  Y.  "Over  four 
thousand  blind,"  Mr.  Cecil  said,  "are 
currently  receiving  from  The  Light- 
house physical  and  spiritual  help. 
In  addition,  many  also  receive  train- 
ing which  gives  them  economic  self- 
sufficiency  and  a  full  life.  New  York 
is  proud  of  the  work  of  The  Light- 
house, and  now  New  York  must 
reach  into  its  pockets  and  help  sup- 
port this  great  work." 


DICK  SPIEGAL,  president  of  the 
Norito  Co.,  Chicago  has  announced 
that  shortly  after  the  first  of  the 
year,  his  Norito  Powder  will  be 
introduced  in  a  new  Effervescent 
form.  Regular  Norito  will  also  con- 
tinue to  be  available.  He  also  re- 
ported that,  effective  immediately, 
all  Norito  advertising  will  be  han- 
dled by  the  Harry  B.  Cohen  Adver- 
tising Co.  of  New  York  City.  Plans 
are  now  in  work  for  greatly  in- 
creased advertising  on  both  the  new 
and  regular  forms  of  Norito. 

FLETCHER  D.  RICHARDS,  INC., 
New  York  and  Chicago  advertising 
agency,  will  establish  a  division  on 
the  West  Coast.  Effective  January  1, 
1950,  the  Harrington,  Whitney  & 
Hurst,  Inc.,  organization  of  San 
Francisco  and  Los  Angeles  will  join 
with  Fletcher  D.  Richards,  Inc.,  and 
will  operate  as  Harrington-Richards, 
Division  of  Fletcher  D.  Richards, 
Inc.,  with  offices  located  in  San 
Francisco  and  Los  Angeles.  The 
uniting  of  the  two  organizations  will 
not  involve  any  changes  in  clients, 
locations  or  personnel. 

Pittsburgh  FM  Stations 
Set  Program  Exchange 

Pittsburgh,  Pa.  —  WPIT-FM  has 
joined  forces  with  WDUQ-FM,  Du- 
quesne  University  campus  station, 
in  a  novel  program  arrangement. 

Since  Nov.  1,  WPIT-FM  has  been 
carrying  the  5-9  p.m.  schedule  of 
WDQU-FM,  made  up  the  program 
produced  by  the  Duquesne  student 
staff,  under  the  direction  of  Father 
J.  A.  Lauritis,  C.  S.  Sp.,  the  univer- 
sity's public  relations  head.  The  sta- 
tions have  also  been  working  closely 
together  on  football  coverage.  WPIT 
carries  on  AM  and  FM  the  day 
games,  and  on  FM  only  the  night 
games,  which  WDUQ  originates. 

The  campus  station,  which  began 
operations  in  August,  1949,  beams 
a  10-watt  signal  heard  on  a  six-mile 
radius  of  the  university.  On  Oct.  21 
the  station  received  authorization 
from  the  FCC  to  boost  its  power  to 
2750  watts. 


PICTURE  OF  THE  WEEK 


Top  operating  echelon  of  NBC  television  held  their  first  conference 
yesterday  following  the  recent  reorganization  of  the  network  making 
the  video  department  a  self-contained  unit.  Left  to  right:  Frederic 
W.  Wile,  Jr.,  director  of  production;  Carleton  D.  Smith,  director  of 
operations;  {seated)  S.  L.  (Pat)  Weaver,  Jr.,  NBC  vice-president  in 
charge  of  television;  Norman  Blackburn,  director  of  television  opera- 
tions in  Hollywood,  and  George  H.  Frey,  director  of  television  sales. 


SESAC  Sues  WCKY 

Charging  Infringement 

SESAC,  Inc.,  has  filed  suit  in  the 
United  States  District  Court  for  the 
Southern  District  of  Ohio,  at  Cincin- 
nati, against  L.  B.  Wilson,  Inc.,  op- 
erators of  WCKY.  The  bill  of  com- 
plaint alleges  infringement  of  the 
following  compositions: 

"Turn  Your  Radio  On,"  "Take  The 
World  But  Give  Me  Jesus,"  "If  We 
Never  Meet  Again,"  "Hallelujah 
Morning,"  "Gathering  Flowers  For 
The  Master's  Bouquet,"  and  "Dream- 
Boat." 

The  bill  of  complaint  seeks  dam- 
ages at  the  statutory  rate  of  not  less 
than  $250.00  for  each  infringing  per- 
formance, and  asks  an  injunction 
against  the  further  use  of  the  songs 
alleged  to  have  been  infringed,  plus 
attorney's  fees  and  costs. 

Answer  day  of  WCKY  is  twenty 
days  from  date  of  filing  the  com- 
plaint. 

Paxton  and  Seasongood  are  local 
counsel  for  SESAC  Inc. 


WRNL  Takes  Ziv  Show 

Richmond,  Va.  —  WRNL,  Rich- 
mond, Nolde  Brothers  Bakery,  Rich- 
mond, is  now  sponsoring  Ziv-pro- 
duced  transcribed  half-hour  series, 
"The  Cisco  Kid,"  Monday,  Wednes- 
day and  Friday,  from  6: 15  to  6: 45 
p.m.,  for  Nolde's  American  Maid 
Bread  and  other  bakery  products. 
Sponsor  has  launched  high-powered 
promotion  campaign  to  publicize  the 
show. 


'Kids  Day  Salute'  Skedded 
By  ABC  Web  For  Nov.  17 

West  Coast  Bureau  of  RADIO  DAILY 
Hollywood — "Kids  Day  Salute,"  a 
half  -  hour   star  -  studded    show  to 
mark  National  Kids  Day,  designed 
to  combat  juvenile  delinquency,  will 
be  broadcast,  Nov.  17,  10  p.m.,  EST 
by  ABC  in  cooperation  with  more 
than  300  Kiwanis  Clubs  of  the  Ki 
wanis  International  and  the  Nation 
al  Kids  Foundation. 

Among  the  stars  scheduled  to  par 
ticipate  in  the  salute  will  be  Bing 
Crosby,  Red  Skelton,  Walter  Win- 
chell,  Drew  Pearson,  Edgar  Bergen, 
Bob  Hope,  Jimmy  Fidler,  Gabriel 
Heatter,  Dinah  Shore,  Arthur  God- 
frey and  Harry  Von  Zell.  Kiwanis 
International  president  J.  Hugh 
Jackson  will  make  a  brief  address 
on  the  program.  Music  will  be  sup- 
plied by  Basil  (Buzz)  Adlam  and 
the  ABC  orchestra. 


Sponsoring  Skiing  Show 

Newark,  N.  J. — Alex  Taylor,  New 
York  sporting  goods  firm,  will  spon- 
sor "Skiing  on  the  Air,"  a  weekly 
half-hour  show  of  skiing  news  and 
interviews,  over  WVNJ,  beginning 
Dec.  1,  8:00  p.m. 

The  contract  for  a  13  week  period 
was  placed  direct.  Ted  Johnson, 
WVNJ  announcer,  will  conduct  the 
series  which  will  feature  snow  re- 
ports, road  conditions  and  interviews 
with  outstanding  skiers  and  skiing 
authorities.  Promotion  tie-ups  are 
being  arranged. 


PROmOTION 


Premium  Approach 

Two  network  shows  and  a  New 
York  City  television  program  art 
being  used  by  the  R.  L.  Watkin; 
Company  Division,  Sterling  Drug 
Inc.,  for  a  premium  offer  promoting 
Dr.  Lyon's  Tooth  Powder,  Dr.  Ly- 
on's Ammoniated  Tooth  Powder 
and  Lyon's  Tooth  Paste,  starting 
November  21.  The  premium  is  c 
Florentine  necklace,  obtainable  foi 
25  cents  plus  box  tops  of  the  tooth 
paste  or  powder,  or  the  paper  linei 
from  the  top  of  the  new  Ammoni- 
ated Tooth  Powder,  distributed  un- 
boxed. The  offer  will  continue  foi 
two  weeks,  according  to  D.  H.  Wil- 
liams, divisional  vice-president.  The 
account  is  handled  by  Dancer 
Fitzgerald,  Sample,  Inc.,  New  York 
advertising  agency. 

Radio  programs  are  "Back  Stage 
Wife"  (NBC  4  p.m.,  EST,  145  sta- 
tions)   and    "Bride    and  Groom' 

(ABC  2:30  p.m.,  EST,  224  stations) 
Television  show  is  "Okay,  Mother!' 

<  WABD,  Channel  5,  1  p.m.,  EST) 


WCAE  Uses  Display  Ad 

A  special  double-page  advertise- 
ment was  run  by  WCAE  on  Novem- 
ber 9  in  the  Pittsburgh  Sun-Tele- 
graph featuring  many  of  the  sta- 
tion's local  and  network  programs 
This  two-page  ad  was  another  ir 
the  continuous  campaign  of  WCAJ 
program  promotion.  The  date  oi 
November  9  was  purposely  selectee 
because  it  was  the  day  following  ar 
important  local  election  which  hac 
wide-spread  interest  and  increased 
circulation  of  the  paper. 

Oklahoma  Broadcasters 
Forming  State  Group 

Oklahoma  City — An  organizations 
meeting  of  the  Oklahoma  Broad 
casters  Association,  attended  by  It 
state  radio  representatives,  namec 
Joe  Bernard,  general  manager  ol 
KOMA,  Oklahoma  City,  as  tempor- 
ary chairman.  Only  the  owners  and 
the  managers  of  the  39  commercial 
AM  and  TV  stations  in  the  state 
have  been  invited  to  join  the  new 
organization,  according  to  Bernard 
and  the  purpose  of  the  group  will  be 
to  gain  a  "true  representation  of  the 
industry  before  the  state  govern- 
ment and  business." 


WWRL  Program  Expands 
To  Full  Two-Hour  Show 


WWRL's  "Afternoon  Swing  Ses 
sion,"  Mondays  through  Saturdays, 
will  be  expanded  into  a  full  two- 
hour  show,  3:30-5:30  p.m.,  beginning 
today,  because  of  "the  influx  of  ad- 
ditional sponsors,"  the  latest  two  of 
which  are  Buddy  Lee  Clothes  and 
Music  Hall  Credit  Jewelers. 

The  deal  with  the  clothing  firm, 
handled  through  Henry  Bach  Asso 
ciates,  called  for  two  spots  daily  foi 
13  weeks.  The  jewelry  company 
signed,  through  Miller  Advertising 
Inc.,  a  13-week  contract  for  fivt 
minutes  daily. 


1 


\;    Section  of  RADIO  DAILY.  Wednesday,  November  16.  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 

\  no  takers  for  garden  sports 


TELE  TOPICS 


THE  most  important-  part  of  any 
'  dramatic  show  is  the  script.  This  is 

'nothing  new;  it's  been  recognized  by 
everyone  in  the  production  field.  The 
validity  of  this  axiom,  which  is  too  often 

.overlooked  in  TV,  was  graphically  dem- 
onstrated by  two  shows  that  appeared  on 
CBS  Monday  nite.  "Silver  Theater"  of- 
fered  "Don't   Give   Up   The   Ship,"  an 

>  original  by  Nelson  Giddings,  which  was 
as  dreary  an  attempt  at  comedy  as  is 
^  likely  to  be  found  anywhere.  "Studio 
One,"  on  the  other  hand,  did  "Two  Sharp 

'Knives,"  by  Dashiell  Hammett,  a  whodunit 
that  is  loaded  with  excitement  and  sus- 
pense. Tony  Miner's  series  has  been  dis- 
cussed at  length  in  this  space  in  the 
past,  so  let's  see  what  "Silver  Theater" 
had  to  offer.  .  .  .  Giddings'  story  revolved 
about  a  man  and  wife  who  rent  a  room 

.to  a  poor,  homeless  high  school  student. 
Naturally,  this  student  turns  out  to  be  a 
tall,  blonde,  26-year-old  veteran,  a  veri- 
table Adonis.  Since  the  wife  is  also  blonde 

'and  beautiful  (Louise  Albritton)  and  the 
husband  an  easy-going  guy  (Henry  Mor- 
gan) the  complications  are  quite  obvious. 
To    make    matters    worse,    the  student 

*  (Charles  Nolte)  wins  a  giant  jackpot  that 
clutters  the  house  with  electrical  gadgets. 
Wife  loses  husband,  husband  loses  wife, 

►  until  they  are  brought  together  in  a 
trailer — one  of  the  jackpot  prizes — by 
the  maid  (Myrtle  Ferguson),  another  con- 
test prize.  All  this  was  squeezed  info 
Va  half-hour  production  that  was  rather 
sloppy  in  several  spots.  .  .  .  Frank  Telford 
is  producer-director,  and  Y  &  R  the 
agency  for  Int'l  Silver. 

• 

A  DVANTAGES  of  modern  science  dept., 
**  or,  What  next?  NBC  announced  yes- 
terday that  it  will  carry  on  its  network 
'the  wedding  of  Vice-President  Barkley  and 
Mrs.  Carleton  S.  Hadley  via  a  remote 
pick-up  by  KSD-TV,  St.  Louis.  Cameras 
will  be  set  up  in  the  church  yard  and 

*  vestibule  of  St.  John's  Methodist  Church 
to  cover  arrival  and  departure  of  principals 
and  guests  and  the  web  expects  that  the 
actual  ceremony  also  will  be  covered. 
Cameras  will  be  set  up  also  in  the  home 

.  o'f  Mrs.  Hadley's  best  friend,  where  a 
wedding  luncheon  will  be  held.  Pickup 

r  will  begin  at  11:45  a.m.,  EST,  and  run 
through  until  approximately  1:30.  Any 
questions? 

• 

I  A  MERICAN  TOBACCO  has  apparently 
**  decided  on  a  bi-weekly  hour-long 
dramatic    series   starring    Robert  Mont 

|  gomery  for  Lucky  Strike,  with  both  CBS 
and  NBC  pitching  for  the  show.  BBD&O 
is  handling  the  program.  .  .  .  CBS's  claim 
to  first  use  of  Dr.  Frank  Back's  Video 

.^Reflector  has  been  disputed  by  NBC  which 
says  it  used  the  new  "lensless  lens"  for  its 
fight  pickup  from  the  Garden  last  Friday 
nite. 

(I  * 


No  Color  TV  Chosen 
For  BBC— Ashbridge 

Denying  reports  circulated  last 
week  that  BBC  would  immediately 
begin  color  tele  tests  based  on  the 
CBS  mechanical  scanning  method. 
Sir  Noel  Ashbridge,  director  of  tech- 
nical services  of  the  BBC,  informed 
RCA  yesterday  that  "no  definite  ar- 
rangements have  been  made  for  spe- 
cific tests  nor  is  any  practical  devel- 
opment in  the  immediate  future  en- 
visaged." This  was  announced  yes- 
terday by  RCA. 

Sir  Noel  said  that  "the  only  work 
in  color  television  by  the  BBC  con- 
sists purely  of  research  experi- 
ments." 

"Naturally,"  he  declared,  "all  ex- 
isting and  proposed  systems  are  un- 
der review.  The  BBC  is  equally  in- 
terested in  RCA  and  other  promising 
systems.  No  arrangements  nave  been 
entered  into  with  any  British  or 
American  firm  so  far." 

Dr.  Peter  Goldmark,  of  CBS,  on 
his  return  from  London  last  week 
had  informed  the  press  that  the  BBC 
plans  to  proceed  immediately  with 
experiments  based  upon  the  CBS 
color  system. 

In  reply  to  the  RCA  statement  of 
yesterday,  Dr.  Goldmark  said,  "RCA 
is  again  attempting  to  ride  CBS' 
coattails  in  color  television."  British 
interest  in  color  was  "awakened"  by 
the  recent  demonstration  of  the  CBS 
system  in  London,  he  said,  adding: 
"Following  the  familiar  RCA  pat- 
tern, RCA  has  rushed  in  after  CBS, 
as  it  has  done  in  the  past  in  this 
country,  to  block  the  CBS  system 
and  keep  color  television  from  the 
public." 


Two  TV  Men  Named 
To  NAB's  Directorate 


Washington  Bureau,  of  RADIO  DAILY 
Washington  —  Robert  D.  Swezey, 
general  manager  of  WDSU-TV,  New 
Orleans,  and  Eugene  Thomas  of 
WOIC,  Washington,  yesterday  were 
named  to  NAB  board  membership — 
the  first  two  TV  representatives  on 
the  directorate.  This  is  in  line  with 
earlier  structure  committee  recom- 
mendations. 


Integrated  Plugs  Best, 
Starch  Survey  Reports 

Integrated  commercials  are  most 
effective,  while  demonstration  is  ap- 
parently relatively  ineffective,  ac- 
cording to  an  analysis  of  the  first 
two  months  of  the  Starch  Reports 
on  Television  Commercials,  released 
last  week.  Jack  Boyle,  Starch's  TV 
chief,  warned  however  that  these 
are  preliminary  findings  subject  to 
modification. 

Comparisons  based  on  the  percen- 
tage of  viewers  over  non-viewers 
who  would  buy  the  brand  advertised 
follow:  integrated,  80  per  cent; 
dramatic,  72;  cartoon  and  stop  mo- 
tion, 63;  demonstration,  25;  service, 
14. 


Masland  Show  Renewed 

C.  H.  Masland  and  Sons  Carpet 
Co.,  has  renewed  Masland  At  Home 
Show,  with  Earl  Wrightston,  for  a 
second  13-week  cycle  on  CBS,  ef- 
fective Dec.  14.  Anderson,  Davis  and 
Platte  is  the  agency. 


Press-Time  Paragraphs 


Texaco  To  Sponsor  Opera  Opening 

Opening  night  of  the  Metropolitan  Opera,  Not:  21,  will  be  spon- 
sored on  ABC  for  the  second  successive  year.  Opera  will  be  "Der  Rosen- 
kavalier."  Pickup  will  start  at  8  p.m.,  EST,  and  will  be  fed  to  Detroit, 
Chicago,  Washington,  Philadelphia  and  Baltimore.  Milton  Cross  will  be 
narrator. 

Standard  Kate  Card  Ncars  Completion 

Final  version  of  a  standard  station  rate  card,  drawn  up  by  the  TBA 
commercial  operations  committee,  is  expected  to  be  combleted  for  pub- 
lication and  distribution  to  the  industry  before  the  end  of  the  year. 
Committee,  headed  by  Herminio  Traviesas,  of  CBS,  met  yesterday  to 
arrange  for  a  final  review  of  the  card  before  submitting  it  to  the  TBA 
board. 

Colleges  Mulling  Grid  TV  Ban 

Methods  to  conteract  what  is  alleged  as  TV's  detrimental  effect  on 
attendance  at  college  football  games  will  be  a  major  topic  at  next 
month's  meeting  of  the  Big  Ten  and  the  Eastern  Collegiate  Athletic 
Conference.  ECAC  chief  Asa  Bushnell  is  expected  to  call  for  a  nation- 
wide ban  on  video  pickups  to  bolster  gate  receipts. 


Report  High  Price 
Ashed  Of  Hochey 
And  Bashetball 


TV  rights  to  three  major  winter 
sports  series  at  Madison  Square 
Garden  are  being  offered  to  stations 
and  sponsors  by  Garden  prexy  Ned 
Irish  with  no  takers  so  far  and  pros- 
pects slight  it  was  learned  yesterday. 

Main  obstacle  to  sale  of  college 
basketball,  professional  hockey  and 
pro  basketball,  it  was  said,  has  been 
a  price  tag  far  above  the  figure  a 
bankroller  would  be  willing  to  pay. 
Another  hurdle  has  been  the  fact 
that  college  basketball  has  been 
scheduled  on  different  nights  of  the 
week  so  that  a  sponsor  would  have 
difficulty  buying  a  regular  weekly 
program,  it  was  said. 

Irish,  however,  said  yesterday  that 
he  is  offering  three  separate  pack- 
ages —  15  Sunday  night  hockey 
games,  22  Saturday  night  college 
basketball  games  and  20  pro  hoop 
contests,  mainly  on  Wednesday  or 
Saturday  nights  or  Saturday  after- 
noons. He  said  he  has  "several  pros- 
pective sponsors"  but  declined  to 
name  them.  He  also  refused  to  re- 
veal his  asking  price,  saying  that  he 
is  "not  negotiating  in  the  press." 
$4,000  Per  Game  Reported 

The  original  asking  price  for  38 
college  court  contests  was  reported 
to  be  $150,000.  This  would  be  about 
$4,000  a  game  or  $88,000  for  the 
present  Garden  package  of  22  pick- 
ups. Original  price  asked  for  pro 
basketball  and  hockey  was  said  to 
be  $70,000  each.  It  was  reported 
however,  that  these  prices  were  con- 
sidered far  out  of  line  by  both  spon- 
sors and  stations  and  have  since 
been  reduced. 

Only  regularly  scheduled  sports 
pickups  from  the  Garden,  besides 
boxing,  is  N.  Y.  Rovers  hockey  Sun- 
day afternoons,  on  WPIX,  with  Sun- 
set Appliance  Stores  picking  up  the 
tab.  Last  season  college  basketball 
and  other  events,  such  as  the  horse 
show,  rodeo,  track,  etc.,  were  scan- 
ned by  CBS  under  sponsorship  of 
Camels  and  Wrigley  gum.  Pro  bas- 
ketball was  on  ABC  last  season  and 
Rangers  hockey  on  WPIX  for 
Schaefer  beer. 

CBS  had  first  call  on  all  Garden 
events  except  boxing  last  year  but 
dropped  the  pact  when  it  expired 
this  spring  because  of  network  com- 
mercial commitments. 


Set  Sales  Record  In  D.  C. 

Washington — Record  monthly  high 
of  6,350  receiver  sales  was  set  in 
the  Washington  area  during  October, 
the  Washington  Television  Circula- 
tion Committee  reported  Monday, 
to  bring  the  city's  total  to  69,550. 


t 


8 


RADIO  DAILY 


Wednesday,  November  16.  1949 


$250  Tax  On  Stations 
Draws  Fire  Of  NAB 


(Confirmed  from  Page  1) 

from  an  Arkansas  Supreme  Court 
decision  upholding  the  city  authority 
was  brushed  aside  last  week  by  the 
Supreme  Court,  leading  to  the  wide- 
spread fear  that  other  cities  will 
seek  to  collect  revenues  from  radio 
stations  and  salesmen. 

If  the  rehearing  plea  is  not  grant- 
ed, NAB  has  further  plans,  Petty 
said,  but  they  cannot  be  divulged  at 
this  time.  He  said  that  as  a  lawyer 
he  felt  the  Supreme  Court  would 
have  impressive  new  legal  authority 
to  consider  in  the  matter,  and  that 
if  the  plea  gets  careful  attention  the 
chance  for  a  reconsideration  is  good. 

NAB's  amicus  curiae  brief,  he  said, 
will  be  an  effort  simply  to  "fortify" 
the  counsel  for  the  two  stations. 

In  the  event  reconsideration  is  de- 
nied by  the  high  court,  it  was  be- 
lieved here  that  NAB  may  anticipate 
the  launching  of  another  legal  battle 
by  one  or  more  other  Little  Rock 
stations,  with  NAB  participating 
more  actively  in  the  litigation. 


"Everyman's  Story"  Set 
By  WNBC  For  2nd  Year 

WNBC,  in  cooperation  with  the 
Federation  of  Jewish  Philanthropies 
of  New  York,  is  presenting  for  the 
second  consecutive  year  a  documen- 
tary drama  series,  "Everyman's 
Story,"  Tuesdays,  7:30-8  p.m.,  start- 
ed Nov.  15,  it  has  been  announced 
by  Harvey  J.  Gannon,  the  station's 
program  manager. 

The  series  is  designed  to  "deepen 
public  understanding  of  modern 
health  and  social  service  work."  It 
will  focus  attention  on  the  needs 
and  accomplishments  of  these  ser- 
vices in  the  New  York  area.  The 
first  program,  entitled  "The  Making 
of  a  Surgeon,"  will  describe  the 
work  being  done  to  instruct  young 
doctors  in  hospitals  and  will  stress 
the  importance  of  public  under- 
standing and  support  of  these  in- 
stitutions. 


Grigsby  Advertising  Mgr. 
Of  Zenith  Radio  Corp. 

(Continued  from  Page  1) 

tising  copywriter  with  a  background 
of  advertising  experience  secured 
from  the  Scholl  Manufacturing 
Company,  the  Fair  Store  in  Chicago, 
and    Sears    Roebuck   &  Company. 

In  his  new  post,  Grigsby  will  have 
full  charge  of  the  company's  na- 
tional and  co-operative  advertising, 
and  in  addition,  will  continue  to  be 
responsible  for  sales  promotion  ac- 
tivities. 


BROADCASTERS  .  .  . 

You  can  get  yourself  a  top-flight  promotion 
man  with  an  outstanding  record.  This  man  has 
been  a  radio  station  sales  promotion  director 
for  four  years,  and  has  had  long  experience  as 
a  time  salesman  and  in  station  programming. 


Write  RADIO  DAILY, 
Broadway,  N.  Y.  C. 


Box    No.  286, 


1501 


COAST-TO-COfiST 


WLAW  Surgery  Epidemic 

Lawrence,  Mass. — 11  present  con- 
ditions continue,  WLAW  may  have 
to  move  a  large  share  of  its  produc- 
tion activities  to  hospitals.  No  less 
than  four  of  the  station's  .personnel 
have  been  in  and  out  ol  hospitals 
for  surgery.  Nona  Kirby,  Ida  Jarvis, 
Marion  Kloury  and  John  (Freder- 
icks are  the  four  victims. 

Man  With  Many  Voices 

Charleston,  S.  C— WCSC,  in  ad- 
dition to  carrying  CBS'  man  of 
many  laces,  Mr.  Chameleon,  has 
its  own  man  of  many  voices,  Bill 
Hedgepeth,  announcer.  Bill  can  be 
Little  Audrey,  a  child  of  5,  Mrs. 
Bruno,  a  gruff-voiced  woman,  Ras- 
tus,  janitor  who  drops  in  during  the 
show  and  Uncle  Zeb,  a  typical  hoe- 
down  from  Texas  with  homespun 
philosophy. 

Contest  Winners  Announced 

Hartford,  Conn.— Jack  Neusner,  a 
senior  at  William  Hall  High  School, 
has  been  declared  the  winner  ol 
the  "Voice  ol  Democracy"  contest 
conducted  by  the  Hartlord  Junior 
Chamber  of  Commerce  in  coopera- 
tion with  Station  WTIC  and  local 
radio  distributors.  Second  place 
went  to  Barbara  Brown,  and  third 
place  to  Thomas  Kavanaugh. 
1  •  I  i  1 

New  Youth  Programs 

Amsterdam,  N.  Y. — WCSS  has  be- 
gun a  new  series  of  youth  programs 
entitled  "Youth  Forum  ol  the  Air." 
Produced  in  cooperation  with  the 
Youth  Work  Division  ol  the  YMCA, 
fhe  series  will  leature  round  table 
discussions  of  common  adolescent 
oroblems  by  the  young  people  of 
Amsterdam  and  vicinity.  Air  time 
is  8:30  to  9:00  p.m.  each  Thursday. 

Schile  New  Vice-Pres. 

Salt  Lake  City,  Utah— Frank  C. 
Carman,  president  of  the  Rocky 
Mountain  Broadcasting  System,  an- 
nounces the  election  ol  S.  John 
Schile  to  the  office  ol  vice-president 
in  charge  ol  sales.  Schile  has  served 
as  sales  manager  ol  KUTA.lor  the 
oast  two  years.  The  Rocky  Moun- 
tain Broadcasting  System  will  main- 
tain its  offices  in  Salt  Lake  City  and 
will  be  represented  nationally  by 
the  George  P.  Hollingbery  Com- 
oany. 


Interested  in   reaching  the 
trade  in  Chicago? 

CHICAGO  TALENT  DIRECTORY 

Merchandise  Mart 
DEIaware  7-6619 

Deadline  for  January,  1950 
issue  is  December  1st. 


W/OD  Commercial  Panel 

Miami,  Fla. — George  Castleman, 
vice-president  of  Bermingham, 
Castleman  &  Pierce,  led  a  general 
discussion,  last  week  in  the  WIOD 
studios,  of  proper  handling  of  com- 
mercials, and  increasing  importance 
of  localizing  national  spot  commer- 
cials for  maximum  effectiveness. 
WIOD  staff  representing  commer- 
cial, continuity,  announcing  and 
promotion  departments  participated. 

Wood  Appointed  New  Post 

Saginaw,  Michigan  —  Milton  L. 
Greenebaum,  president  and  general 
manager  of  the  Saginaw  Broadcast- 
ing Company,  announced  the  ap- 
pointment of  Phillip  Wood  as  his 
assistant.  Wood  was  formerly  asso- 
ciated with  WKOW  as  general  man- 
ager at  Madison. 

Hicks  Joins  WHBF  Staff 

Rock  Island,  111.— Frank  S.  Hicks, 
Jr.,  has  joined  the  announcing  staff 
at  WHBF.  He  was  lormerly  with 
KYSM,  Mankato,  Minn. 

KDKA  Man  Resigns 

Pittsburgh,  Pa. — Bill  Hinds,  veter- 
an KDKA  singer,  announcer  and 
actor,  has  resigned  his  staff  job  at 
the  Pittsburgh  Westinghouse  Station 
to  free  lance  in  radio  and  television. 
Hinds  started  at  KDKA  in  1933  as  a 
page  boy  and  became  an  announcer 
three  years  later. 


NAB  To  Replace  BMB; 
New  Corporation  Set 


(Continued  from  Page  1) 

pating  as  in  BMB.  The  purpose  of 
this  move  was  not  immediately  ap- 
parent, although  it  was  believed 
that  it  had  been  discussed  with 
AAAA  and  ANA  toppers. 

The  board  also  voted  to  extend  an 
invitation  to  the  FM  Association  to 
join  NAB.  A  single  merger  was 
called  for.  with  no  conditions,  NAB 
spokesmen  said  last  night.  It  was  re- 
ported that  private  conversations 
with  top  FMA  officials  have  indica- 
ted the  FMA  probably  will  accept 
the  offer. 

Another  decision  was  to  rescind 
the  separation  plan  for  the  Broad- 
cast Advertising  Bureau.  The  BAB 
will  be  retained  as  a  part  of  NAB, 
supervised  by  the  board,  for  an  in- 
definite future  period. 


Religious  Spots  Skedded 

More  than  175  network  and  re- 
gional programs,  commercial  and 
sustaining,  will  carry  announce- 
ments this  month  tied  in  with  the 
Advertising  Council's  "Religion  in 
American  Life"  campaign,  it  was 
disclosed  Friday.  In  addition,  many 
independent  stations  will  air  live 
and  transcribed  messages  placed 
through  3,000  local  church  groups. 
The  campaign  was  launched  by 
President  Truman  in  a  four-network 
broadcast  Oct.  30. 


RADIO  EXECUTIVES  CLUB 

OF  NEW  YORK 

LUNCHEON-MEETING 
THURSDAY,  NOV.  17 
HOTEL  ROOSEVELT 

AT  12:30  P.  M. 

SPEAKERS: 

Ralph  Starr  Butler,  formerly  Vice  President 
in  Charge  of  Advertising,  General  Foods 

Atherton  Hobler,  Chairman  of  the  Board, 
Benton  &  Bowles,  Inc. 

Charles  R.  Denny,  Executive  Vice  President, 
National  Broadcasting  Company 

Admission,  $3  for  members,  non-members,  $3.75. 
Reservations — Claude  Barrere,  MU  6-0238. 


The  National  Daily  Newspaper  of  Commercial   Radio   and  Television 


VOL.  49.  NO.  31 

NEW  YORK.  THURSDAY.  NOVEMBER  17.  1949 

TEN  CENTS 

NAB  S  STRUCTURE  IS  STRENGTHENED 


Radio,  Films  To  Pick 
'Freedom' Chairmen 


Washington  Bureau  of  RADIO  DAILY 
Washington  —  To  implement  the 
joint  pledge  of  opposition  to  censor- 
ship voiced  here  Tuesday  night  by 
the  radio  and  motion  picture  indus- 
tries, through  NAB  and  MPA,  each 
group  is  expected  shortly  to  select 
a  chairman,  these  chairmen  then  to 
draw  up  proposals  for  joint  action. 

Eric  Johnston,  president  of  the 
MPA,  declared  yesterday  that  he 
was  much  pleased  by  Tuesday's  joint 
meeting  of  the  two  industries'  lead- 
ers. The  new  liaison  organization  set 
up  should  "really  go  somewhere"  in 
fighting  censorship  of  radio  and 
films,  he  said. 


Bergen  Talks  On  TV 

At  Journalism  School 


Athens,  Ga. — The  co-axial  cable 
will  not  solve  all  television  prob- 
lems, Edgar  Bergen  told  radio  stu- 
dents at  the  University  of  Georgia's 
Journalism  School  this  week.  Ber- 
gen said  that  complete  local  produc- 
tion units  will  be  needed  if  advertis- 
ers are  to  get  full  benefit  from  tele- 
vision. 

He  urged  the  students  to  get  their 
experience  wherever  they  could,  but 
cautioned  them  against  selling  their 

(Continued  on  Page  3) 


Pontiac  Spot  Campaign 
Planned  For  New  Line 

Pontiac  Motors  is  reported  plan- 
ning a  national  spot  campaign  in 
key  center  cities  in  connection  with 
the  introduction  of  their  new  line  of 
cars  on  December  1.  Agency  for 
Pontiac  is  McManus,  John  and  Ad- 
ams, Detroit. 


Japanese  (Rat)  Diet 

G.  T.  Folsler's  "World  News 
Roundup"  originates  in  Tokyo. 
Japan,  and  is  heard  at  8  a.m. 
over  the  NBC  network.  Tuesday 
morning  he  failed  to  come 
through  at  the  appointed  time 
and  the  web  was  kept  guessing 
until  yesterday,  when  a  message 
from  the  Nipponese  capital  told 
of  rats  having  chewed  up  the 
cable   housing,    halting  service. 


Optimistic  Note 

Wilton  Gunzendorfer.  general 
manager  of  KROW,  Oakland. 
Calif.,  who  is  in  New  York  on  his 
semi-annual  visit  to  agencies  and 
sponsors,  opines  that  "things  are 
looking  brighter."  Gunzendorfer 
recalled  that  last  spring  a  lot 
of  agencies  were  crying  the  b'.ues. 
Today  the  picture  is  different. 
Agency  men  are  interested  in 
placing  national  spots  in  local 
ma'kets  and  the  prospects  for 
the  new  year  are  bright,  Gunzen- 
dorfer said 


Competition  To  Bring 
New  Spot  Campaign 


Competition  for  the  coach  trade 
between  airlines  and  railroads  oper- 
ating from  New  York  and  Chicago, 
Cleveland  and  Detroit,  will  bring  a 
campaign  of  spot  business  to  radio 
and  TV  in  these  cities,  Radio  Dailv 
learned  yesterday.  The  increased  ra- 
dio advertising  schedules  will  result 
from  the  eastern  railroads  putting 
into  effect  a  12.5  per  cent  increase 
of  fares  granted  by  the  ICC  and  the 
(Continued  on  Page  3) 

"Life  WithLuiai"  Sold 
By  CBS  To  Wm.  Wrigley 

William  Wrigley,  Jr.,  Co.,  yester- 
day announced  sponsorship  of  CBS' 
"Life  With  Luigi"  on  the  full  net- 
work beginning  Tuesday,  January 
10,  9: 00  to  9: 30  p.m.,  EST.  "Life  With 
Luigi,"  a  sustaining  feature  on  the 
CBS  web  since  September  21,  1948. 
stars  J.  Carroll  Naish  and  is  pro- 
1  Continued  on  Page  3 1 


Board's  Action  Retaining  BAB  Dept., 
Dropping  BMB,  Bolsters  Industry 
Organization's  Operations 


Increased  Music  Fees 
Sought  in  Canada 


Montreal  —  The  Composers,  Au- 
thors and  Publishers  Association  of 
Canada  plans  to  seek  an  increase  in 
the  royalties  now  charged  for  use  of 
works  by  Canadian  artists. 

The  Association  had  its  1950  scale 
of  charges  published  in  a  current  is- 
sue of  the  Canada  Gazette.  The 
charges  have  been  approved  by  the 
Copyright  Appeal  Board — a  three- 
man  body  headed  by  Mr.  Justice  J. 
(Continued  on  Page  2) 

Effectiveness  Of  Radio 
Emphasized  By  Speaker 

The  effectiveness  of  radio  tie-ins 
in  promoting  sales  of  Red  Ryder 
western  boys'  apparel  and  other  Red 
Ryder  merchandise  was  stressed  yes- 
terday by  John  Howell,  sales  man- 
ager of  the  Stephen  Slesinger  or- 
ganization,   speaking    before  fifty 

(Continued  on  Page  3) 

Seruton  Plans  Expansion 
For  Lindlahr  On  ABC 

Serutan,  Inc.,  which  has  been 
presenting  Victor  H.  Lindlahr's  die- 
tetics commentary  on  72  ABC  sta- 
tions four  times  weekly  including 

(Continued  on  Page  3) 


TV  Time  Sales  Of  $30,000,000 
This  Year  Seen  By  Elliott 


TV  network  and  station  time  sales 
for  1949  will  total  $30,000,000,  trip- 
ling the  $10,000,000  spent  for  time  by 
advertisers  last  year,  RCA  Victor 
veepee  Joseph  B.  Elliott  predicted 
this  week.  Next  year,  he  said,  time 
sales  will  again  be  substantially  in- 
creased because  the  audience  will  be 
nearly  doubled. 

Speaking  before  the  Philadelphia 
Chapter  of  the  American  Institute  of 
Banking,  Elliott  predicted  that  the  in- 


dustry would  produce  3,100,000  re- 
ceivers next  year,  with  retail  value 
of  about  $700,000,000.  This  year's 
output  will  be  about  2,300,000. 

Growth  of  the  industry  to  date 
and  the  promise  of  its  orderly  ex- 
pansion to  a  national  servica  makes 
it  an  opportune  field  for  investment 
institutions,  he  said.  Comparing  the 
growth  of  TV  with  that  of  the  auto- 
motive industry,  he  pointed  out  that 
(Continued  on  Page  7) 


Action  of  the  NAB  Board 
retaining  Broadcast  Advertis- 
ing Bureau  as  a  service  to 
the  membership  and  dropping 
sponsorship  of  Broadcast 
Measurement  Bureau  which 
may  be  perpetuated  as  a  new 
corporaton,  indicates  that  the 
industry  organization  seeks 
to  hold  its  present  member- 

(Continued  on  Page  8) 

Food  Industry  Told 
Importance  Of  AM-TV 

"Unless  I  miss  my  guess,  the  food 
industry  has,  in  television,  one  of 
the  most  powerful  selling  tools  ever 
developed,"  researcher  Arthur  C. 
Nielsen  told  the  Grocery  Manufac- 
turers of  America  at  a  meeting  in 
New  York  on  Tuesday. 

However,  Nielsen  cautioned.  "The 
food  industry  could  scarcely  make  as 
serious  an  error,  at  this  time,  as  to 
conclude  that  radio  is  washed  up 

(Continued  on  Page  8) 

Rocky  Mountain  Council 
Marks  10th  Anniversary 

Denver,  Colo. — The  Rocky  Moun- 
tain Radio  Council,  a  non-profit 
public  service  programming  organi- 
zation with  37  member  stations  in 
Colorado  and  Wyoming,  this  week 
issued  a  report  summarizing  its 
(Continued  on  Page  2) 


25th  Anniversary 

Duluth — -Origination  of  the  Quiz 
Kids  program  from  the  Duluth 
Armory  next  Sunday  and  the 
personal  appearance  of  Bob 
Hope  will  be  the  entertainment 
highlights  of  the  25th  anniversary 
of  WEBC.  The  Quiz  Kids  broad- 
cast will  be  heard  over  NBC  at 
3:30  p.m..  EST.  with  loe  Kelly 
in  his  usual  role  as  master  of 
ceremonies. 


J. 


'Television  Authority'  Voted  Into  Existence  By  4-A  f 


TURN  TO 
PAGE  7 


1 


2 


RADIO  DAILY 


Thursday,  November  17,  1949 


Vol.  49,  No.  31    Thurs.,  Nov.  17,  1949    10  Cts. 


JOHN   W.  ALICOATE     :     :  Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN   KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicocjte, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily. 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Ci>b\e  address :  Radaily,  New  York. 

WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
6425  Hollywood  Blvd.        Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Dahlonega  Rd 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hil  Tate,  Manager. 
360  No.  Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5. 
1937,  at  the  postoffice  at  New  York,  N.  Y.. 
"nder  the  act  of  March  3,  1879. 


FINANCIAL 


  (November  16) 

NEW  YORK  STOCK  EXCHANGE 


ABC  

Admiral  Corp. 
Am.  Tel.  &  Tel. 

CBS  A   

CBS  B   

Philco 

Philco  Pfd.  . 
RCA  Common 
RCA  First  Pfd.  . 
Stewart-Warner 
Westinghouse 
Westinghouse  Pfd. 
Zenith  Radio  .... 

NEW  YORK 
Hazeltine  Corp.  .  . 
Nat.    Union  Radio 
OVER 


Du  Mont  Lab.  ,  . 
Strombcrg-Carlson 
WCAO  (Baltimore) 
WJR  (Detroit) 


High 

75/g 
29 

146 
24  V4 
24 
295/8 
82l/2 
12  V4 
733/4 
11% 
27'/8 

100 
28 


Low  Close 
71/2  71/2 


Net 
Chg. 


285/ 
1453/4 
237/8 
24 
293  8 
82 
12 
73 
lll/j 
263/4 
100 
273,4 

STOCK  EXCHANGE 

I41/2    Hi/2  141/2 
21/2       23/g  21/2 
THE  COUNTER 

Bid 

133/4 
131/2 
17 
71/2 


29 
146 
24 
24 

29i8 
82 

121/4 
73 

IH/2 
27 
100 

273/4 


+ 

¥4 

+ 

Vb 

% 

Va 

v» 

Asked 
143/4 
143/4 
21 
8 


Day  To  Lecture 

Harold  Day.  director  of  AM  and 
TV  sales  development  for  ABC  spot 
sales,  will  address  the  radio  school 
<jf  Fordham  University  today  on 
"Local  Selling  By  Radio  and  Tele- 
vision." 


RCA  INSTITUTES,  INC. 

A  Service  of 
Radio  Corporation  of  America 
One  of  the  leading  and  oldest  schools 
of  Radio  Technology  in  America,  of- 
fers its  trained  Kadio  and  Television 
technicians  to  the  Broadcasting  In- 
dustry. 

Our  graduate*  have 
1st  Clans  Telephone  License. 
Address  inquiries  to 
Placement  Director 
RCX  INSTITUTES.  Inc. 
350  W.  4th  St.,  New  York  14,  N.  Y 


*  COmiNG  AND  GOING  a 


A.  R.  HEBENSTREIT,  owner  and  president  of 

KGGM,  Albuquerque,   N.  M.,  is  in  town  this 

week  for  conferences  at  the  headquarters  of 
the  Columbia  network. 

SALLY  LOU  RUSKA,  secretary  to  the  column 
editor  in  the  press  department  of  NBC,  is  in 
Chicago  this  week  on  business. 

RAY  VIR  DEN,  president  of  Lennen  & 
Mitchell,  Inc.,  and  NICHOLAS  KEESELY,  vice- 
president  of  the  agency  in  charge  of  rodio  and 
television,  are  in  Minneapolis  for  today's 
presentation  of  the  Old  Gold  Amateur  Hour 
over  ABC  from  the  Municipal  Auditorium,  all 
proceeds,  as  usual,  going  to  local  charities. 

BEN  LUDY  is  in  town.  The  general  manager 
of  WIBW,  Topeka,  Kans.,  was  in  conference 
Tuesday  at  the  offices  of  CBS,  with  which 
the  station  is  affiliated. 

OR.  E.  M.  HONAN,  engineering  manager  of 
Altec  Lansing  Corporation,  has  arrived  from 
the  West  Coast. 

ARTHUR  MORTENSEN,  merchandising  man- 
ager of  the  Columbia  Pacific  Network,  has 
left  on  a  10-day  tour  of  the  Northwest,  where 
he  will  visit  web  affiliates. 

DOUGLAS  MANSHIP,  vice-president  of 
WKBO,  Baltimore  outlet  of  NBC,  is  in  New 
York  for  talks  with  station  relations  officials 
of  the  web. 

JOHN  REICH,  director  of  the  Television 
Workshop,  in  Pittsburgh  this  week  to  direct 
Hippolytus  at  Carnegie  Tech. 

SIDNEY  ASCHER,  publicist,  off  tor  Wash- 
ington, D.  C,  to  confer  with  Vincent  Gallagher, 
owner  of  the  King  Cole  Room. 

BOB  EMERY,  whose  "Small  Fry"  video  show 
is  featured  on  the  DuMont  network,  and 
LEONARD  COPELAN,  sales  manager  of  Peter 
Puppet  Playthings,  are  back  from  Chicago, 
where  Em°rv  made  a  personal  appearance 
before  15,000  "small  Fry"  at  The  Fair,  big 
Windy  Citv  deoartment  store. 


Rocky  Mountain  Council 
Marks  10th  Anniversary 

(Continued  from  Page  1) 

achievements  since  its  inception  in 
1939.  and  detailing  its  work  during 
the  last  two  years. 

From  Aug.,  1947,  to  Aug.,  1949,  the 
Council  broadcast  over  its  37  cooper- 
ating stations  and  11  other  outlets 
programs  totalling  1,760  hours  and 
30  minutes.  Computed  at  commercial 
station  rates,  this  time  was  worth 
$197,506.69,  the  Council  reported. 
The  programs  ranged  in  type  from 
discussions  of  the  United  Nations  to 
lectures  on  Rocky  Mountain  Spotted 
Fever. 


Haiti  Honors  Olga  Druce 

Olga  Druce,  author,  producer  and 
director,  whose  "House  of  Mystery" 
program  is  heard  each  Sunday  on 
Mutual  from  4-4:30  p.m.,  yesterday 
was  honored  by  the  Republic  of 
Haiti  at  a  luncheon  in  the  Hotel  New 
Yorker.  In  recognition  of  her  efforts 
in  bringing  to  Americans  a  better 
understanding  of  the  island  republic 
Miss  Druce  was  presented  a  carved 
mahogany  bowl. 


Boys'  Choir  On  ABC 

Stanley  Home  Products.  Inc..  will 
sponsor  a  one-time  half-hour  broad- 
cast of  the  Boys'  Town  Choir  over 
the  full  ABC  network  on  Dec.  11, 
at  5  p.m.  Charles  W.  Hoyt  Co.,  Inc., 
is  the  agency.  The  show  will  origin- 
ate at  Boys'  Town,  Nebraska. 


JIMMY  DURANTE,  in  New  York  for  a  night 
club  engagement,  conferred  yesterday  at  the 
press  department  of  NBC. 

LEON  LEVINE,  director  of  discussion  broad- 
casts at  CBS,  has  returned  from  Atlantic  City, 
where  he  delivered  an  address  at  the  New 
Jersey  Education  Conference. 

BOB  KERNS,  managing  director  of  WLOK, 
Lima,  Ohio,  is  spending  this  week  in  New 
York  for  conferences  with  station  reps  and 
with  Tom  Harker,  national  sales  manager  of 
the  Fort  Industry  Company. 

SID  DESFORS,  head  of  the  photo  section 
in  the  press  department  of  NBC,  left  Sunday 
for  Europe  on  a  tour  of  Air  Force  bases  with 
the  program  company  of  the  network's  "Grand 
Ole  Opry"  show. 

GENE  JANUZZI,  radio  and  drama  writer  for 
the  Pittsburgh  Post-Gazette,  is  in  New  York 
doing  a  special  story  on  Mrs.  Mildred  Fite, 
now  in  town  as  winner  of  a  KDKA  "Cinderella 
Week-End." 

LEONARD  REINSCH,  managing  director  of 
Consolidated  Radio  Stations,  has  arrived  from 
Nashville  on  a  short  business  trip.  Visited 
Tuesday  at  NBC. 

HAL  LE  ROY  has  arrived  in  New  York  and 
is  rehearsing  for  his  video  appearance  Saturday 
on  "Cavalcade  of  Stars." 

HARRY  COPLAN,  producer  and  emcee  of 
"Meet  the  Missus"  on  the  Columbia  Pacific 
Network,  is  back  in  Hollywood  following  a 
week  in  Las  Vegas,  Nev. 

MARIO  BERINI,  lyric  tenor  of  the  Metro- 
politan Opera,  also  heard  widely  on  the  air, 
is  aboard  the  Mauretania  bound  for  Europe. 
He  will  do  eight  BBC  broadcasts  and  has 
scheduled  a  lengthy  concert  tour. 


Increased  Music  Fees 
Sought  in  Canada 


(Continued  from  Page  1) 

T.  Thorson.  resident  of  the  Exche- 
quor  Court. 

This  year,  the  Association  charges 
radio  stations  $272,163.  In  1950,  it  will 
seek  $292,718.  The  amount  would  be 
divided  equally  among  private  sta- 
tions and  the  CBC. 

Broadcast  Music,  Inc.,  will  seek 
$41,155  from  private  stations.  This 
year  it  obtained  $38,880.  It  did  not 
indicate  how  much  it  will  seek  from 
the  CBC  for  the  use  of  works  owned 
by  BMI. 

Fees  collected  by  C.A.P.A.C.  and 

B.  M.I,  are  paid  to  the  authors  of  the 
works  used  by  radio  stations,  thea- 
ters,   dance    bands    and    the  like. 

C.  A.P.A.C.  reclassified  and  increased 
some  tariffs,  particularly  on  dance 
band  or  musical  performances  in 
various  places. 

Details  of  the  changes  will  be  ex- 
plained when  the  Association  ap- 
pears before  the  Copyright  Appeal 
Board,  probably  next  January. 


Stork  News 

Waterbury,  Conn. — Jim  Logan,  an- 
nouncer at  WWCO.  Waterbury,  is 
the  father  of  a  son  born  to  Mrs. 
Logan  October  30  at  St.  Mary's  Hos- 
pital. 


Too 
wet 
for  the 
duck 


iiiiilHHt 


The  water  in  this  tank  has  been  treated  chemically  to  make 
it  "wetter" — more  effective  in  fire-fighting.  And  the  poor  duck 
finds  that  it's  harder  for  him  to  keep  afloat  in  it. 

Advertisers  are  finding  it  harder  to  keep  afloat  these  days 
in  the  tough,  competitive  markets.  And  in  Baltimore  they  are 
turning  to  W-I-T-H  to  produce  low-cost  sales. 

You  can  do  so  much  with  so  little  money  on  W-I-T-H!  It's 
the  station  that's  famous  for  delivering  more  listeners-per- 
dollar  than  any  other  station  in  town.  So  if  you're  looking 
for  a  BIG  BARGAIN  in  radio  time,  call  in  your  Headley-Reed 
man  and  get  the  full  W-I-T-H  story. 


BALTIMORE,  MARYLAND 

Tom  Tinsley,  President  •  Represented  by  Headley-Reed 


Thursday.  November  17,  1949 


RADIO  DAILY 


3 


Haverlin  Starts  Drive 
For  Radio  Pioneers 


HAVERLIN 


In  a  move  to  increase  the  member- 
ship of  the  Radio  Pioneers  Club, 
Carl  Haverlin,  president  of  BMI  and 
chairman  of  the  club's  membership 
committee  has  mailed  a  letter  to 
2,000  station  managers  throughout 
the  country  with  an  enclosure  of  the 
new  Radio  Pio- 
neers  bulletin 
edited  by  M.  H. 
Shapiro.  The  let- 
ter, reads  in  part, 
as  follows: 

"As  you  know, 
the  Radio  Pio- 
neers is  an  orga- 
nization founded 
by  H.  V.  Kalten- 
born  in  1942,  un- 
der the  name  of 
the  ''Twenty 
Year  Club." 
Each  year  the 
club  elects  a  new  president.  This 
year,  we  are  fortunate  in  having  in 
that  office  William  S.  Hedges,  vice- 
president  of  NBC.  (I  don't  know 
how  fortunate  Bill  is  in  his  choice  of 
a  membership  chairman — only  time 
will  tell  that.) 

High  Goal  Set 
"The  membership  committee  has 
set  as  its  goal  a  membership  of  every 
man  and  woman  who  has  been  con- 
nected with  radio  for  twenty  consec- 
utive years.  (Time  out  of  the  indus- 
try for  military  service  does  not 
count  against  the  applicant.) 

"It's  difficult  for  us  to  find  all  po- 
tential Pioneer  members,  for  they 
are  widely  dispersed  throughout  the 
country.  So  that  all  20-year  people 
may  know  they  are  cordially  invited 
to  join  us,  will  you  be  good  enough 
to  circulate  this  letter  and  the  at- 
tached copy  of  the  club's  bulletin, 
"Radio  Pioneer,"  throughout  your 
organization,  or  post  both  on  your 
bulletin  board? 

"Any  person  who  has  been  con- 
nected with  radio  for  twenty  con- 
secutive years  should  write  to  me 
(at  Broadcast  Music,  Inc.,  580  Fifth 
Ave.,  New  York  City)  or  to  any 
member  of  the  Pioneers  membership 
committee,  requesting  an  application 
blank.  The  names  of  those  on  the 
membership  committee  are  set  forth 
in  'Radio  Pioneer'  attached. 

Initiation  Fee  Waived 

"As  a  special  inducement  to  mem- 
bership this  year,  we  have  waived 
the  $10  initiation  fee.  The  total  mem- 
bership fee  is  now  only  $15,  which 
pays  for  a  year's  dues  and  the  Pio- 
neers lapel  pin." 


-k  AGENCY  NEWSCAST  ~k 


ROBERT  H.  RUSSELL,  John 
McManemin  and  Wallace  H. 
Goldsmith  II  have  joined  the  staff 
of  Foote,  Cone  &  Belding  Interna- 
tional Corporation.  They  will  serve 
as  field  merchandising  coordinators 
for  The  Watchmakers  of  Switzer- 
land. Russell,  who  will  be  in  charge 
of  western  United  States  activities, 
will  headquarter  in  Los  Angeles; 
Goldsmith,  covering  the  midwest, 
will  have  offices  in  Chicago;  Mc- 
Manemin, eastern  co-ordinator,  will 
work  from  New  York  City. 


WILLIAM  ESTY  COMPANY, 
INC.,  has  named  Luther  Bridgman 
assistant  to  Stanley  Lomas,  televi- 
sion production  chief.  Bridgman  will 
head  the  film  division  of  the  tele- 
vision department. 


WILLIAM  L.  NEWTON  has  joined 
Geyer,  Newell  &  Ganger  as  a  group 
merchandising  executive.  He  was 
formerly  engaged  in  sales,  sales  pro- 
motion and  merchandising  activities 
in  the  food  and  liquor  fields  for 
eight  years.  During  the  last  war  he 
served  as  a  lieutenant-commander 
in  the  U.  S.  Navy  and  saw  active 
duty  in  the  European  Theater  of 
Operations.  Following  his  war  ser- 
vice, he  served  as  account  executive 
with  Fuller,  and  Smith  &  Ross,  and 
Badger  and  Browning. 


Effectiveness  Of  Radio 
Emphasized  By  Speaker 

(Continued  from  Page  1) 

representatives  of  the  nineteen  li- 
censed manufacturers  at  the  Wal- 
dorf- Astoria.  He  said  that  radio  had 
played  a  considerable  part  in  pro- 
moting the  current  western  fad  with 
young  American  boys. 

The  Red  Ryder  program,  which 
has  been  sponsored  for  nine  consec- 
utive years  by  the  Langendorf  Unit- 
ed Bakeries  over  the  Don  Lee  web, 
is  owned  by  the  Slesinger  organiza- 
tion, as  are  the  comic  strip,  comic 
magazine,  and  motion  picture  rights. 
The  Lou  Cowan  organization  con- 
trols transcription  rights. 

Howell  predicted  that  his  company 
and  associated  manufacturers, 
would  use  radio  even  more  in  the 
coming  year. 

Slesinger  radio  and  television 
properties  include,  in  addition  to 
Red  Ryder,  Zane  Grey's  "King  of 
the  Royal  Mounted,"  "Ozark  Ike," 
and  "Winnie-the-Pooh." 


Bergen  Talks  On  TV 

At  Journalism  School 


(Continued  from  Page  1) 

talents  for  too  little.  He  also  spoke 
briefly  on  ventriloquism  and  gave  a 
short  comedy  skit. 

The  comedian  won  the  Peabody 
Award,  administered  by  the  school, 
for  "outstanding  entertainment  in 
1945." 


"Life  With  Luigi"  Sold 
By  CBS  To  Wm.  Wrigley 

(Continued  from  Page  1) 

duced  in  Hollywood  by  Cy  Howard. 

The  program  is  currently  heard  at 
9:30  p.m.,  on  CBS  opposite  Fibber 
McGee  and  Molly.  In  the  new  time 
slot  "Life  With  Luigi"  will  be  oppo- 
site the  Bob  Hope  show  on  NBC. 
The  show  will  move  into  the  new 
time  slot  Tuesday,  Mar.  22. 


JULIAN  FREIRICH,  INC.,  Long 
Island  City,  packers  of  smoked 
tongues,  porkettes,  corned  beef  and 
Canadian-style  bacon,  announce  the 
appointment  of  Tracy,  Kent  &  Co., 
Inc.,  as  their  advertising  agents  ef- 
fective immediately.  Newspapers 
and  television  participations  will 
be  used. 

ADLER  SHOES  FOR  MEN,  New 
York  and  New  Jersey  chain,  is  spon- 
soring the  College  and  Professional 
Basketball  games  to  be  broadcast 
over  Station  WMGM  during  the 
1949-50  season.  The  Frederick-Clin- 
ton Co.,  Inc.,  handles  the  Adler  ac- 
count. 

VETERANS  HOSPITAL  CAMP 
SHOWS,  an  account  of  Myron  Eich- 
ler  Associates,  has  named  Eleanor 
Glogau  to  handle  its  publicity.  Miss 
Glogau  formerly  was  with  MBS  pub- 
licity. 


R.  D.  WERNER  COMPANY,  INC., 
New  York,  manufacturers  of  alumi- 
num mouldings,  announces  the  ap- 
pointment of  James  Thomas  Chirurg 
Company,  Boston  and  New  York,  as 
its  advertising  agency.  The  New 
York  office  of  Chirurg  will  be  in 
charge  of  the  account. 


Competition  To  Bring 
New  Spot  Campaign 


(Continued  from  Page  1) 

desire  of  airlines  to  point  out  that 
commercial  airline  coach  travel  is 
less  expensive. 

United  and  American  airlines  are 
reported  planning  increased  radio 
advertising  and  the  New  York  Cen- 
tral Railroad  has  made  inquiries  on 
time  availabilities  in  New  York,  Chi- 
cago and  Cleveland.  Eastern  Air- 
lines, not  affected  by  the  competitive 
situation,  has  increased  its  spot 
schedules  in  cities  served  by  their 
lines.  Spots  emphasize  service  to 
Florida  resort  cities. 


Serutan  Plans  Expansion 
For  Lindlahr  On  ABC 

(Continued  from  Page  1) 

Sunday,  will  drop  the  Sunday  quar- 
ter-hour on  Dec.  25,  and  on  Jan.  3 
will  add  two  daily  quarter^hours  to 
its  schedule,  thus  emerging  with  a 
straight  Monday  -  through  -  Friday 
lineup,  10:45-11  a.m. 

At  present  Lindlahr  is  broadcast- 
ing on  Monday,  Wednesday,  Friday 
and  Sunday,  with  the  Sunday  airer 
starting  at  11  a.m.  Roy  S.  Durstine, 
Inc.,  is  the  advertising  agency  for 
Serutan. 


AMERICANS, 
SPEAK  UP! 

10:45-11:00  P.M. 
MONDAY 


A  series  of  inspiring,  informative 
talks  by  prominent  Americans. 
These  excellent  public  service  pro- 
grams are  available  for  sponsor- 
ship on  WINS.  Va  riety  says : 
"Commercial  Possibilities  Are 
Good." 


WINS 

50KW    NEW  YORK 


CROSIEY  BROADCASTING  CORPORATION 


sun  fRRncisco 


By  NOEL  CORBETT 

rpHIS  is  open  season  for  writing 
A  books  about  San  Francisco.  Herb 
Caen,  the  Chronicle's  Chronicler, 
who  has  held  down  several  air 
spots  with  his  breezy  commentary, 
has  just  come  out  with  his  "Baghdad 
by  the  Bay."  Samuel  Dickson, 
KNBC  writer-producer  is  the  au- 
thor of  "San  Francisco's  Kaleido- 
scope." His  book  is  based  on  his  air 
series,  "This  Is  Your  Home."  Larry 
Blake,  whose  "Blake's  Polka  Party" 
is  a  Sunday  night  KSMO  feature, 
plans  to  write  a  book  featuring 
jokes  he  uses  between  musical  num- 
bers on  his  show.  He'll  call  it,  "Bad 
Gags  by  the  Bay!" 

KCBS  NOTES.  .  .  .  Pede  Worth, 
formerly  an  announcer,  is  now 
writer-producer.  .  .  .  Jack  Clark 
now  permanent  announcer.  .  .  . 
Merle  Jones,  new  general  manager 
of  KNX,  Los  Angeles,  in  town  on  a 
"get  acquainted"  trip.  With  him  is 
Wayne  Steffner,  sales  manager  of 
the  southland  station.  .  .  .  Jerry 
Seawell  has  joined  script  typing 
staff. 

Ted  and  Dorothy  Friend  started 
their  new  KYA  program  this  week. 
It  is  aired  from  their  Vallejo  Street 
home  and  is  heard  at  4: 30  with 
guests  and  strictly  on  the  ad-lib  side. 

KPIX  has  several  new  TV  shows 
in  the  bag  which  they'll  start  airing 
to  replace  those  that  will  move  to 
KRON-TV.  Four  are  local  produc- 
tions. 

Keith  Kerby,  Ltd.,  creators  and 
producers  of  "Celebrity  Commer- 
cials" for  radio  and  TV  have  moved 
to  the  Russ  Building.  Increased 
business  necessitated  larger  quar- 
ters. Steve  C.  Crowley  has  joined 
the  company  as  sales  rep.  He  was 
formerly  with  KJBS.  New  business 
for  the  firm  includes  "Celebrity 
Commercials"  plugging  Ismak  Rugs 
on  WIP,  Philadelphia.  These  fea- 
ture Don  Wilson. 

They  say  a  cat  can  look  at  a  king. 
And  Ruby  Hunter's  tabby  is  appar- 
ently waiting  for  just  that  opportu- 
nity. When  her  television  set  is  on. 
the  puss  justs  sits  and  watches. 
Never  takes  its  eyes  off  the  machine. 

Eileen  Christopherson,  songstress 
on  KNBC's  "Boyson  Open  House" 
is  the  mother  of  a  youngster  born 
this  week.  Moppet  has  been  named 
Gregory  Alan. 

John  H.  Thompson,  KNBC's  man- 
ager of  news  and  public  affairs,  has 
been  appointed  to  the  journalism 
department  faculty  of  the  Univer- 
sity of  California  for  the  1950  aca- 
demic year.  "Radio  and  news  writ- 
ing and  editing"  is  the  course  he  will 
conduct. 


AC  -  DC  Transcription  Players 
Tape,  Wire,  Disc  Recorders 
Sales-Rentals-Service 

MILLS  RECORDING  CO. 

161  N.  Michigan  Ave. 
Chicago,  III.  De  2-4117 


Windy  City  Wordaye.  .  .  .' 

•  •  •  The  FM  Broadcasters  oi  Chicagoland  are  planning  to  hold 
their  next  meeting  at  FM  station  WFJL  in  the  Mather  Tower  next  Tuesday. 
.  .  .  An  eastern  group  has  approached  Dr.  Lee  De  Forest  with  an  offer 

to  use  his  name  and  services  in  manuiacturing  a  new 
ChiCCCQO  TV  line  of  sets.  They  are  reputed  to  have  three  mil- 
lion dollars  in  back  oi  them.  .  .  .  George  Roesler  re- 
signed some  time  ago  from  Hal  Tate  Radio  Productions  Recent  "Who's 
Talking?"  sales  of  the  firm  include:  WWCO.  Waterbury,  and  WJMR. 
New  Orleans.  The  firm's  "Smiley  Burnette"  show  has  been  purchased 
by  WHLF.  South  Boston,  Virginia.  .  .  .  WIND's  John  Carev  has  sold 
the  Army-Navy  football  game  to  Gillette  Razor.  Maxon,  Inc.,  is  the 
agency.  The  game  will  be  broadcast  exclusively  in  Chicago  over  WIND. 

#  #        #  -fr 

•  •  •  WBKB's  "Red"  Quinlan  had  quite  a  scare  this  week 
Thought  his  youngster,  David,  had  polio.  Tests  at  the  Municipal 
Contagious  Hospital,  however,  showed  young  Quinlan  had  an  in- 
fected gland.  .  .  .  Julian  Bentley,  WBBM  news  editor,  will  tell 
high  school  editors  how  radio  news  is  gathered  and  will  give 
background  requirements  for  budding  radio  newsmen.  Occasion 
is  the  National  Scholastic  Press  Association  meeting  at  the  Stevens 
Hotel  on  November  25th.  .  .  .  Nikki  Kaye  writes  from  San  Fran- 
cisco that  after  a  two-week  auto  trip  she  has  arrived  at  the  Golden 
Gate.  Her  departure  is  Chicago's  loss  and  San  Francisco's  gain. 
She  was  one  of  the  top  TV  writers  and  producers  in  town. 

#  #        tt  ft 

•  •  •  "Two  Ton"  Baker,  WGN  star  and  Mercury  recording  artist, 
makes  a  guest  appearance  tonight  at  the  Palace  Theater.  .  .  .  Fred  H 
Schmutz  has  left  WNMP  in  Evanston  to  return  to  his  home  in  Little  Rock, 
Arkansas.  .  .  .  Chicagoland  will  soon  have  a  new  AM  station.  It'll  be 
WWCA  in  suburban  Gary,  Indiana.  Dee  A.  Coe  is  the  general  manager. 
.  .  .  Tom  Robb  of  the  A.  C.  Nielsen  Co.  tells  us  the  research  firm  is 
now  listing  sustaining  programs  as  well  as  sponsored  ones.  .  .  .  John 
Blair,  president  of  the  rep  firm  bearing  his  name,  announces  that  he 
has  hired  a  new  salesman  in  New  York.  He's  William  Reed,  Jr.,  formerly 
with  WCBS,  New  York,  and  before  that  with  WINS  as  salesman  for 
four  years.  .  .  .  Rumors  that  Columbia  Transcriptions  are  closing  their 
Chicago  offices  are  untrue.  They're  just  moving  to  new  quarters  in  the 
Wrigley  Building.  Jerry  Ellis,  manager  of  the  Chicago  office,  recently 
celebrated  his  23rd  year  in  radio.  He's  one  of  the  nicest  guys  in  the 
business. 

•  •  •  Michigan  Boulevard  still  talking  about  the  merger  of 
two  big  local  agencies — Mitchell- Faust  and  Schwimmer  &  Scott 
All  except  two  of  the  former's  accounts  have  moved  to  S&S. 
Most  of  the  executives  of  Mitchell  &  Faust,  including  Paul  Holman 
Faust,  have  moved  to  Schwimmer  &  Scott.  .  .  .  Lt.  Comdr.  Walt 
Kimmell  reports  that  26  quarter-hour  discs  of  "The  Naval  Air 
Reserve  Show"  are  now  available  to  stations.  Series  features 
guest  stars  and  Paul  Weston's  ork,  the  Starlighters  and  Tom 
Peddy.  Stations  interested  can  get  the  dope  from  the  Public 
Information  Officer,  Naval  Air  Reserve  Command,  Naval  Air 
Station,  Glenview,  Illinois.  ...  ASCAP  threw  a  party  for  the 
Associated  Tavern  Owners  of  America  at  the  Terrace  Casino 
Monday  night.  .  .  .  "Tommy  Bartlett's  Travelers  Notebook"  is 
the  title  of  the  new  syndicated  column  written  by  the  popular 
red-headed  emcee  of  "Welcome  Travelers." 

it       H       "ft  ft 


m  EKICO 


JUANITA  GUERRA,  head  of  ad- 
vertising department  of  Produc- 
tos  Nestle-Mexico,  Mexican  manu- 
facturers of  Nescafe,  Milo  and  Nido 
powdered  milk,  was  hostess  to  visi- 
tors attending  opening  of  new  factory 
plant  at  Lagos  de  Moreno,  State  of 
Jalisco  last  week.  ...  A  radio  pro- 
gram featuring  ceremony  highlights 
and  also  talent  from  Mexico  City's 
XEW  was  broadcast  by  this  station. 
.  .  .  Radio  Programas  de  Mexico 
handled  transmission  in  hookup  for 
some  of  its  affiliates.  .  .  .  "La  Cadena 
Azul"  Radio  Programas  de  Mexico's 
Blue  Network,  a  daily  two-hour 
hookup  features  outstanding  radio 
attractions  originated  in  XEQ 
studios.  .  .  .  XEQ  radio  station,  one 
of  the  radio  organizations  owned  by 
don  Emilio  Azcarraga,  observed  its 
eleventh  anniversary  last  October 
31st.  .  .  .  Directors  Enrique  Contel, 
Emilio  Balli  and  Bernardo  Sancris- 
tobal,  received  congratulations  from 
friends  and  advertisers  and  a  series 
of  extraordinary  programs  went  to 
the  air  commemorating  the  occasion. 
.  .  .  In  the  evening  a  dinner-dance 
was  offered  at  El  Patio  night-club. 
.  .  .  XEDK,  Radio  Guadalajara,  has 
a  new  General  Electric  one  thousand 
watt  plant.  This  station  is  owned  by 
senor  Manuel  Lopez  Diaz,  a  Radio 
Programas  de  Mexico  affiliate.  .  .  . 
Luis  Pantoja  Parra,  manager  of 
XETK,  Mazatlan,  a  visitor  in  Mex- 
ico City,  making  arrangements  for 
installation  of  a  new  one-thousand 
watt  transmitter.  .  . .  Percy  Hodgson, 
Rotary  International  President,  and 
wife,  expected  in  Mexico  City  Sun- 
day night  from  Chicago.  .  .  .  The  lo- 
cal Rotary  Club  headed  by  its  presi- 
dent, Senor  Clemente  Serna  Mart- 
inez, radio  executive,  will  host 
visitors.  .  .  .  Program  in  honor  of 
these  prominent  Rotarians  includes 
a  visit  to  President  Miguel  Aleman 
and  a  formal  dinner-dance  to  be 
held  at  the  Mexico  City  Rotary  Club 
building. 


WEVD 
117  119  W  46  SL 
HENRY  GREENFIELD,  Mg.  director  N.Y.19 


SEE  PAGES 
1203  to  1216 

FOR  A  COMPLETE 
LIST 
OF 


ORMNIZATIONS 

GIVING 
ADDRESSES 
PERSONNEL 
& 

OTHER 
USEFUL 
INFORMATION 


ONE  OF  1001 
SUBJECTS  COVERED 
IN  THE 

RADIO  ANNUAL  & 
TELEVISION 
YEAR  BOOK 
foi  1949 


PLUG  TUflES 


RADIO  DAILY: 


Thursday,  November  17,  1949 


On  Records  and  Transcriptions 

TELL  ME  WHY 

RYTVOC,  Inc. 

1585  Broadway       New  York  19,  N.  Y. 


"HUSH  LITTLE  DARLIN'" 

Recorded  By 
Perry  Como  Eddy  Howard 

Dick  Haymes        Curt  Massey 
Kay  Kyser  Jerry  Falligant 

MICHAEL  MUSIC  CO.,  Inc. 
1619  Broadway  Jerry  Johnson 

New  York  City  Gen.  Mgr. 


You'll  LUV  this  novelty! 

IT  MUST  BE  L  U  V 

MANOR  MUSIC  COMPANY 

1619  Broadway  New  York  City 


rr 


Nothing  Can  Stop  This! 

FOREVER  WITH  YOU" 

by  the  writer  of  "My  Happiness" 

FORSTER   MUSIC   PUB.,  INC. 

1619  Broadway,  New  York  19,  N.  Y. 
216  S.  Wabash  Avenue,  Chicago  4,  III. 


A   HIT   Is  Born! 

"BLUE  FOR  A  BOY- 
PINK  FOR  A  GIRL" 

Vaughn  Monroe  on  RCA-Victor 

Al  Gallico  Music  Co.  Inc. 

501  Madison  Ave.,  New  York,  N.  Y. 


Terrific  in  England! 

"IN  A  SHADY  NOOK" 
(By  A  Babbling  Brook) 

ST  AS  NY  MUSIC  CO. 

1619  BROADWAY      NEW  YORK  CITY 


THAT  LUCKY 
OLD  SUN 


recorded  and  featured  by 

BOB  HOUSTON  M-G-M 

FRANK  I F  LAINE  Mercury 

DEAN  MARTIN  Capitol 

VAUGHN  MONROE  Victor 

FRANK  SINATRA  Columbia 

SARAH  VAUGHAN  Columbia 


WORDS  and  MUSIC 


By  PINKY  HERMAN 


•  •  •  TIN  PAN  ALLEY  OOPS: — With  the  growth  in  importance 
of  the  'disk  jockey/  seems  to  that  songwriters  overlooked  a  bet  in  not 
writing  a  ditty  using  those  two  words  in  a  song.  .  .  George  Snowhill 
and  Willard  Robison  have  just  placed  a  song  with  Shapiro-Bernstein 
&  Co.  entitled,  "Mister  Disk  Jockey"  (Play  Our  Love  Song  Again).  .  .  . 
the  ballad  can't  miss  getting  lots  of  deejay  attention.  ...  •  When 
Paul  Taubman's  Toptones  open  their  engagement  tonight  at  the  Shelton 
Corner,  radio  listeners  might  recognize  the  instrumentalists,  for  the  group 
includes  Joe  Biviano  on  accordion.  Tony  Colucci  on  guitar,  Paul  himself 
at  the  Hammond  Organ  (doubling  on  Celeste)  and  Lois  Bannerman  on 
the  harp.  .  .  •  Mutual  Music  has  acquired  the  publication  rights  to 
"Singin'  My  Way  Back  Home."  which  Vaughn  Monroe  warbles  in  his 
forthcoming  Republic  flicker,  'Singin'  Guns.'  .  .  .  ballad  was  penned 
by  Wilton  Moore  and  Al  Vann.  ...  •  The  musical  score  for  the 
Warner  Bros.  Vehicle.  "Daughter  of  Rosie  O'Grady."  which  will  be 
published  by  Remick.  was  written  by  M.  K  Jerome  and  Jack  Scholl. 
.  .  .  tune  you'll  be  hearing  lots  is  "My  Own  True  Love."  ...  •  Helen 
Walpole,  scripter  of  the  two  NBCommercials.  "Stella  Dallas"  and  "Lora 
Lawton."  is  completing  her  third  play.  "Cordelia  and  the  Angel."  .  .  . 
This  young  author  is  easily  one  of  the  most  prolific  writers  to  come  along 
in  years.  .  .  •  Lanny  Ross,  who  opens  Monday  at  the  Town 
Casino  in  Buffalo,  will  air  his  MBSongfests  from  there  during  his  stay. 

it      tc      it  it 

•  •  •  When  Alfred  McCann  started  his  women's  service 
program  on  WGL  back  in  1925,  little  did  he  dream  that  he  was 
starting  an  institution.  .  .  .  today,  his  son  is  completing  his  own 
19th  year  as  successor  to  the  originator  of  the  WOR  series.  .  .  . 
program,  now  co-featuring  Mrs.  McCann  (L>ora),  is  a  terrific 
mail  puller  with  last  Monday's  mail  totaling  over  6,300  letters. 
.  .  .  <  NoteWORthy,  what? ) .  .  .  .  •  Former  Hit  Parader  Bill 
Harrington,  opens  a  two-week  stint  at  Toronto's  swank  Club 
Norman.  .  .  .  he'll  be  heard  via  CBC  during  the  engagement. 
...  •  Dennis  James  is  a  lad  on  his  toes.  ...  he  interviewed 
Congresswoman-elect  Edna  Kelly  of  Brooklyn  on  his  "Okay 
Mother"  program  yesterday  on  WAiBD.  .  .  .  •  John  Lang, 
former  announcer  on  the  "Great  Gildersleeve"  series,  is  in  Gotham 
with  several  TV  packages.  .  .  .  •  The  Charles  Pauls  (he's 
composer-organist  of  "Mr.  &  Mrs.  North"  CBStanzas)  are  now 
three.  .  .  .  her  name  is  Pamela  Mia.  ...  •  Eden  Ahbez,  writer 
of  "Nature  Boy,"  has  placed  his  latest  number,  "The  Shepherd" 
with  Campbell  Music.  .  .  .  firm  already  has  two  platters  set  for 
release  next  week,  Herb  Jeffries  on  Columbia  and  Gracie  Fields 
on  London.  ...  •  Ork  Pilot  Bill  Gale  has  penned  the  words 
and  music  of  Gala  Music's  new  waltz  "Honey"  (Why  Can't  You 
Be  Sweet  To  Me?)  ...  •  Bobby  Colt,  new  WINSinger,  sounds 
a  lot  like  Buddy  Clark.  ...  (is  that  bad?).  ...  •  Add  more 
Christmas  Carols:  "The  Christmas  Spell,"  by  Jack  Palmer  and 
Willard  Robison  at  Harman  Music  and  "Christmas  Valley,"  by 
Andy  Razaf  and  John  Finke  at  Crystalette  Music.  ...  •  Sam 
Fox  has  a  revival  hit  in  "You're  My  Thrill,"  written  17  years 
ago  by  Jay  Gorney,  whose  current  musical  "Touch  and  Go"  is 
the  stem's  newest  click. 

•  •  •  ON  AND  OFF  THE  RECORD: — Decca  comes  up  with  a 
winning  combination  in  the  Andrews  Sisters  and  Russ  Morgan  Orches- 
tra who  turn  out  a  commercial  platter  of  the  revived  "Charlie  My  Boy" 
flipped  with  "She  Wore  A  Yellow  Ribbon."  .  .  an  ace  for  deejay  and 
juke  box  biz.  ...  •  Lisa  Kirk's  debut  on  Victor  wax  via  "Charlie 
My  Boy"  flipped  with  "Shame  On  You"  is  a  good  tee-off  for  the  "Kiss 
Me  Kate"  lark.  .  .  the  latter  side,  a  cute  novelty,  features  vocal  sup- 
port by  3  Beaus  and  a  Peep,  one  of  the  finest  voice  blends  around. 
...  As  predicted  in  this  pillar  of  Oct.  27.  Ted  Steele's  Columbia  disk 
of  "Let's  Harmonize" — "I  Know  I  Know  I  Know"  is  headed  for  the 
top.  .  .  .  currently  9th  best  seller  at  the  waxe  y. 


PLUG  T  U  It  ES 


Wedding  Bells  Will 
Soon  Be  Ringin' 

LAUREL  MUSIC  CO. 
1619  Broadway  New  York  City 


SOME  DAY 

(You'll  Want  Me  To  Want  You) 

DUCHESS  MUSIC  CORPORATION 


Making  Our  Debut  With  A  Hit! 

"A  NEW  SHADE  OF  BLUES" 

MAYPOLE  MUSIC  CO. 

22  F.  67th  St.        New  York  City 
Phone:  REgent  7-4477 


I  WISH  I  KNEW 

Should  step  right  out  in  front — 
Just  recorded  for  RCA-VICTOR 
by  DOLPH  HEWITT 

ADAMS,  VEE  &  ABBOTT,  Inc. 

216  S.  Wabash  Ave.        Chicago  4,  III. 


My  Heart  Goes  With  You 

by  Thomas  G.  Mcthan 
—  ♦         ♦  — 

JAMES  MUSIC,  Inc. 

1650  Broadway        Room  709        N.  Y.  C. 


Brand  New  Novelty! 

"If  I  Had  A 
Million  Dollars" 

(I  Would  Give  It  All  to  You) 

TONY  PASTOR'S 

Sensational  COLUMBIA  Record 
#38577 

RYTVOC,  Inc. 

IS8S  Broadway      New  York  19,  N.  Y. 


Section  of  RADIO  DAILY.  Thursday.  November  17,  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


4-A'S  ORGANIZE  TV  AUTHORITY 


TELE  TOPICS 


SAFELY  ensconced  in  the  NBC  time  slot 
following  the  top-rated  Berle  show, 
"Fireside  Theater"  continues  to  offer  film 
programs  that  are  so  far  below  quality  of 
live  video  that  its  shadow  of  mediocrity 
is  being  cast  on  the  entire  field  of  TV 
films.  Each  week  two  shorts,  about  12 
minutes  each,  are  aired.  With  a  few  ex- 
ceptions, these  films  have  been  almost 
amateurish  in  script,  acting  and  photog- 
raphy. The  weakness  of  the  story  material 
is  primarily  due,  we  think,  to  the  dif- 
ficulties of  developing  characters  and  plot 
in  such  a  short  time.  When  occasionally 
a  good  story  is  used,  the  adaptation  is 
so  poor  that  both  the  production  and 
acting  suffer  as  a  result.  (Once  the  show 
attempted  to  squeeze  Cooper's' novel,  "The 
Spy,"  into  a  quarter-hour,  less  time  for 
commercials.)  And  photography,  for  the 
most  part  has  overlooked  the  rigid  re- 
quirements of  the  video  system  and  the 
ten-inch  screen  in  both  lighting  and  com- 
position. .  .  .  Many  of  the  Hollywood 
movie  boys  have  long  been  touting  them- 
selves as  the  salvation  of  TV  program- 
ming. Their  efforts,  as  demonstrated  thus 
far  on  "Fireside,"  indicate  that  they  should 
acquaint  themselves  with  the  fundamentals 
of  the  new  medium  before  trying  to 
save  it. 

• 

THE  king-size  legend  about  the  in- 
'  accessibility  and  indifference  of  Greta 
Garbo  (she  has  never  made  a  radio  ap- 
pearance and  reportedly  ignored  a  $25,000 
offer  from  "We,  The  People")  has  been 
cut  down  a  bit  by  Irving  Mansfield,  ven- 
turesome CBS  producer  of  "This  Is  Show 
Business."  About  a  week  ago,  Mansfield 
wired  Garbo  an  offer  to  appear  on  his 
show.  Although  CBS  refused  to  disclose 
the  price,  it  is  believed  to  be  well  into 
five  figures.  The  actress  answered  that 
she  had  seen  the  show,  but  wanted  to 
see  it  again  before  making  a  decision. 
After  seeing  this  week's  edition,  she  noti- 
fied Mansfield  that  she  did  not  want  to 
appear  at  present,  especially  since  there 
was  a  studio  audience.  Because  of  the 
nature  of  her  reply,  Mansfield  has  hopes 
of  signing  her  for  an  appearance,  and 
would  eliminate  studio  attendance  should 
she  consent. 

• 

A  N  oft-repeated  question  heard  yester- 
**  day  was:  How  much  did  NBC  pay 
for  the  rights  to  the  Barkley-Hadley  wed- 
ding? .  .  .  Ken  MacClelland,  legit  and 
movie  designer,  has  been  signed  as  art 
director  of  the  Ed  Wynn  show.  .  .  .  Total 
of  125  literary  critics  are  participating 
in  the  "Author  Meets  The  Critics"  poll 
for  best  fiction  and  non-fiction  works  of 
the  current  year.  Winners  are  to  be  an- 
nounced over  ABC  Dec.  7.  .  .  .  Mars,  Inc., 
through  Grant  agency,  has  signed  a 
26-week  renewal  for  its  portion  of  "Howdy 
Doody"  effective  Dec.  5. 


Sees  TV  Time  Sales 
At  30  Million  In '49 


ELLIOTT 


(Continued  from  Page  1) 

it  took  12  years  before  sufficient  au- 
tomobiles were 
produced  to 
have  a  whole- 
sale value  of  a 
billion  dollars. 
In  contrast,  the 
cumulative 
wholesale  value 
of  sets  produced 
will  exceed  a 
billion  dollars 
some  time  next 
year,  he  added. 

There  will  be 
about  95  stations 
on  the  air  by  the 
end  of  this  year, 
Elliott  said.  Average  cost  of  station 
equipment  and  facilities  is  $400,000. 

Citing  receiver  service  as  a  repre- 
sentative tributary  business  of  set 
sales,  Elliott  said,  "The  estimated 
1949  dollar  investment  in  television 
servicing  and  service  facilities  is 
$90,000,000  in  installation  and  service 
charges,  $22,500,000  in  antenna  sales, 
and  $20,750,000  in  accessory  sales." 

Elliott  estimated  that  tele  will 
eventually  hit  an  annual  rate  of  5,- 
000,000  units,  absorbing  vast  quanti- 
ties of  raw  materials  from  all  parts 
of  the  country  and  giving  employ- 
ment to  many  tens  of  thousands  of 
workers  engaged  in  fabricating  that 
material  into  component  parts  and 


Joint  Unit  To  Study 
TV  Effect  On  Sports 


A  special  study  to  determine  the 
effect  of  TV  pickups  of  sports  events 
on  gate  receipts  will  be  undertaken 
by  RMA  and  NAB  "to  get  the  facts 
of  the  case  and  to  see  if  some  satis- 
factory policy  can  be  worked  out." 

Decision  to  make  the  survey,  it 
was  said,  was  prompted  by  a  ban 
on  TV  instituted  this  season  by  sev- 
eral colleges  and  reports  that  a 
wide  ban  for  next  season  would  be 
urged  at  upcoming  meetings  of  the 
Big  Ten  and  the  Eastern  Collegiate 
Athletic  Conference. 

RMA  representatives  on  the  new 
group  are  H.  L.  Hoffman.  Hoffman 
Radio  Corp.,  Los  Angeles;  Leonard 
F.  Cramer,  DuMont;  A.  A.  Brandt, 
General  Electric,  and  Joseph  B. 
Elliott,  RCA  Victor.  NAB  members 
have  not  yet  been  named. 

The  RMA  position  is  that  TV 
sports  pickups  hypo  receiver  sales, 
and  also  spur  paid  attendance.  The 
committee,  it  was  said,  will  attempt 
to  determine  the  true  facts. 


sub-assemblies.  The  steel  going  into 
TV,  he  estimated,  may  reach  an  an- 
nual consumption  of  100,000  tons; 
copper,  47,500,000  pounds;  aluminum. 
40,000,000  pounds,  glass,  83.000,000 
pounds,  and  wood,  103,000,000  board 
feet.  Other  raw  materials  going  into 
video  include  rubber,  plastics,  cera- 
mics, mica,  carbon,  nickel,  tungsten 
and  paper. 


RMA  Asking  FCC  To  Form 
Trade-Wide  Natl  TV  Group 


The  TV  committee  of  the  RMA 
will  present  to  the  FCC  a  plan  for 
immediate  establishment  of  an  in- 
dustry -  wide  National  Television 
System  Committee  composed  of  top 
engineers  in  the  field  and  charged 
with  (1)  presenting  technical  data 
relative  to  allocation  of  UHF  fre- 
quencies and  lifting  of  the  freeze, 
and  (2)  recommending  basic  stand- 
ards for  the  future  development  of 
color. 

"Our  action  is  based  on  the  in- 
dustry's experience  with  a  similar 
Television  System  Committee  which, 
in  1941,  drafted  and  recommended  to 
the  FCC  standards  for  present  black 
and  white  television  broadcasting," 
R.  C.  Cosgrove,  president  of  RMA. 
said  yesterday.  "At  the  request  of 
the  FCC,  the  industry  at  that  time 
formulated  standards  for  a  service 
which  has  met  with  the  approval  of 


the  public  and  which  has  permitted 
steady  growth  and  improvement  in 
the  art  of  television.  We  believe  a 
similar  procedure  for  color  televi- 
sion, while  it  is  still  in  the  experi- 
mental stage,  will  have  equally  con- 
structive results." 

RMA  will  initiate  and  finance  the 
engineering  study  but  engineers 
from  all  branches  of  the  industry 
will  participate,  including  non-RMA 
companies,  broadcasting  interests, 
and  qualified  technical  organiza- 
tions. The  FCC  will  be  invited  to 
send  representatives  to  all  commit- 
tee sessions  and  will  receive  regular 
progress  reports  on  the  committee's 
operations. 

Cosgrove  pointed  out  that  the  as- 
sociation recognized  the  ultimate 
need  for  such  a  committee  in  his 
testimony  before  the  FCC  on  Sep- 
tember 27 


Will  Mediate  Cases 
In  Dispute  With 
Screen  Guilds 

Television  Authority,  an  over-all 
talent  union  to  represent  performers 
for  video,  was  voted  into  existence 
yesterday  by  the  international  board 
of  Associated  Actors  and  Artistes  of 
America  CAFL). 

The  new  organization  was  ap- 
proved by  AFRA,  Actors  Equity, 
AGVA,  AGMA  and  Chorus  Equity, 
and  opposed  by  the  two  other  4-A 
member  unions,  Screen  Actors 
Guild  and  Screen  Extras  Guild. 

Paul  Dullzell,  international  presi- 
den  of  the  4-A's.  said  the  board 
voted  to  "approve  and  authorize  the 
formation  of  Television  Authority 
with  the  express  understanding  that 
Television  Authority  shall  agree  to 
mediate  all  matters  that  may  be  in 
dispute  with  Screen  Actors  Guild 
and  Screen  Extras  Guild." 

The  new  group  has  been  actively 
ooposed  by  the.  film  unions,  which 
charged  that  it  would  infringe  on 
their  jurisdiction.  This  week  the 
film  guilds  announced  that  they 
are  beginning  to  organize  the  TV 
film  field,  in  which  they  demand  ex- 
clusive representation,  but  that  they 
would  support  the  other  4-A  mem- 
bers in  their  organization  of  live 
tele. 

Following  yesterday's  board  meet- 
ing at  the  Hotel  Astor,  Dullzell 
said:  "The  4-A's  has  now  given  its 
aonroval  to  the  setting  ud  of  Tele- 
vision Authority.  Its  aim  is  the 
nroper  organization  of  television  for 
+he  benefit  of  all  performers  and 
the  public.  The  offer  of  mediation 
ooints  the  way  to  a  peaceable  and 
iust  settlement,  fulfills  the  need  of 
the  television  performers  to  organ- 
ize and  will  preserve  harmony 
among  all  actors  no  matter  where 
they  work. 

"It  is  inconceivable  that  actors 
should  be  involved  in  any  contro- 
versy when  a  way  to  avoid  it  could 
so  easily  be  accented.  It  is  sincerely 
to  be  hoped  that  the  actors  of  Amer- 
ica will  compose  their  differences 
through  the  peaceable  and  tradi- 
tional procedure  of  mediation.  I 
earnestly  urge  them  to  do  so  since 
the  need  for  organization  is  press- 
ing and  cannot  be  long  delaved." 


WLW-T  Names  Mason 

Cincinnati — Lin  Mason,  manager 
of  WWSO.  Springfield,  has  been 
named  program  director  of  WLW- 
TV  effective  Dec.  1.  replacing  Ruth 
Lyons,  who  has  held  the  post  for 
the  past  several  months  on  a  tem- 
oorary  basis.  Miss  Lyons  will  devote 
her  full  time  to  her  two  AM  and  TV 
programs 


RADIO  DAILY: 


NAB  Board  Strengthens 

Industry  Organization 


(Continued  from  Page  1) 


ship  and  will  campaign  to  bring 
more  broadcasters  into  the  fold. 
These  conclusions  come  following 
the  three-day  board  session  in  Wash- 
ington which  ended  yesterday. 

The  decisions  made  on  the  recom- 
mendations of  the  Board's  Structure 
Committee  means  that  the  BAB  will 
function  as  a  departmental  operation 
of  NAB  and  that  its  services  will  be 
available  to  the  membership  of  the 
organization.  BAB  under  the  direc- 
tion of  Maurice  Mitchell  has  been 
operating  from  New  York  headquar- 
ters with  most  of  its  activities  cen- 
tered around  sales  promotion  of  ra- 
dio. 

Action  to  disband  BMB  under  its 
present  operational  plan  was  fore- 
cast some  time  ago.  The  audience 
measurement  organization  which  has 
functioned  under  the  joint  direction 
of  NAB,  the  American  Association  of 
Advertising  Agencies  and  the  Asso- 
ciation of  National  Advertisers,  is 
now  completing  the  Second  Study 
and  was  in  financial  difficulty  at 
the  time  of  the  Chicago  convention 
of  NAB  last  April. 

BMB  Recommendations  Made 

In  recommending  that  a  new  cor- 
poration be  formed  for  continuance 
of  audience  measurement  service 
Clair  R.  McCollough,  general  man- 
ager of  WGAL,  Lancaster,  Pa.,  and 
chairman  of  the  NAB  Structure 
Committee,  reported  to  the  board. 
The  recommendations  of  the  Struc- 
ture Committee  regarding  BMB  fol- 
low: 

"That  BMB  as  presently  constitu- 
ted be  terminated. 

"That  the  assets  of  BMB  be  ap- 
praised. 

"That  a  new  corporation  be  form- 
ed to  take  over  the  assets  under  the 
following  conditions: 

"1.  That  subscribers,  to  the  extent 
of  their  legal  rights,  be  offered  stock 
in  the  new  corporation  or  cash  for 
their  pro-rata  share  of  the  assets. 

"2.  That  additional  stock  be  offer- 
ed to  other  radio  stations  and  other 
interested  parties  on  bases  to  be  de- 
termined. 

"3.  That  the  board  of  the  new  cor- 
poration have  representation  from 
advertising  agencies,  advertisers  and 
broadcasters,  under  conditions  to  be 
determined. 

"4.  That  the  new  cororation  pro- 
ceed with  research  studies  and  other 
services,  as  determined  by  the  board 
of  the  new  corporation." 


may  consider  the  "matter  of  termin- 
ation" at  a  later  date. 

FMA  Joining  NAB 

The  NAB  board's  invitation  to  the 
FM  Association  to  merge  with  the 
industry  organization  is  tantamount 
to  FMA  becoming  a  part  of  the  NAB 
operations.  William  Ware,  president 
of  FMA,  who  steadfastly  denied  that 
FMA  might  merge  with  NAB  some 
months  ago,  is  reported  ready  to 
throw  in  the  towel.  FMA  member- 
ship today  is  less  than  100  and  the 
dues  paying  revenue  has  dropped  to 
the  point  where  it  is  almost  financi- 
ally impractical  for  the  association 
to  continue. 

The  board  took  action  with  refer- 
ence to  the  Association  of  Women 
Broadcasters  by  voting  that  the  of- 
fice of  executive  director  be  consoli- 
dated with  the  office  of  the  Associa- 
tion president,  thereby  removing  it 
from  the  Public  Relations  and  Pub- 
lications Department.  The  name  of 
the  latter  department  was  changed 
to  the  Public  Affairs  department. 

Renaming  Departments 

Renaming  of  the  "Video"  and 
"Audio"  divisions  of  NAB  was  also 
voted.  The  "Video"  department  will 
be  known  as  "Television"  in  the 
future  and  "Audio"  will  be  replaced 
by  "Radio."  Directors  of  these  divi- 
sions, respectively,  are  G.  Emerson 
Markham  and  Ralph  W.  Hardy. 

The  board  also  approved  recom- 
mendations that  the  present  televi- 
sion dues  schedule  be  continued  in 
effect  ($10.00  per  month  for  stations 
affiliated  with  member  audio  sta- 
tions; $1,500  per  year  for  TV  opera- 
tions independent  of  any  other  kind 
of  broadcast  facility. 

The  board  voted  to  receive  as  new 
members  32  television  stations,  68 
AM  stations,  and  10  FM  stations. 
Nine  firms  were  voted  into  associate 
membership. 

New  Associates  Voted 

The  nine  new  associate  members 
are  Bruce  Eels  and  Associates,  Hol- 
lywood, Calif,  (transcription  com- 
pany) ;  the  National  Research  Bur- 
eau, Chicago,  111.  (service  organiza- 
tion) ;  and  the  following  consulting 
engineers:  Adler  Engineering  Co., 
Rye,  N.  Y.;  Chambers  and  Garrison, 
Washington,  Craven,  Lohnes  and 
Culver,  Washington;  George  C. 
Davis,  Washington;  William  L.  Foss, 
Washington;  Jansky  and  Bailey, 
Washington;  and  McNary  and  Wra- 
thall,  Washington. 


8 


BEHMD  THE  fMHE 


AS  a  result  of  a  Margaret  Arlen 
CBS  interview  last  week  Lisa 
Kirk  and  her  songwriter  husband, 
Robert  Wells,  have  been  offered  a 
Mr.  &  Missus  daily  session. 

Cathy  Mastice  starts  her  own  air 
show  after  her  appearance  in  the 
Radio  City  Music  Hall  Christmas 
show. 

Mariners  Quartet's  first  Columbia 
platter,  "Island  of  Oahu"  and  "Lep- 
rechaun's Lullaby,"  winning  trade 
raves. 

Phil  Hanna  returns  on  the  He  de 
France  this  week  after  almost  a  year 
starring  in  the  London  company  of 
"Brigadoon." 

Sheriff  Bob  Dixon,  of  CBS-TV's 
"Chuck  Wagon,"  mulling  over  a 
Paramount  offer  to  star  in  film  ver- 
sions of  the  series. 

Radio  Row  has  discovered  Bill 
Bertolotti's  in  the  Village,  at  last. 

Ivon  Newman,  WVNJ  vice-prexy, 
mapping  extensive  plans  for  the  sta- 
tion's first  ann'y  celebration  Dec. 
7th. 

Caroline  Burke,  NBC  tele  produ- 
cer, returns  this  week  from  Calif, 
where  she  huddled  with  TV  biggies 
there. 


Food  Industry  Is  Told 
Importance  Of  AM-TV 

(Continued  from  Page  1) 

and  that  appropriations  should  be 
shifted  to  other  media."  It  should  be 
borne  in  mind  by  potential  adver- 
tisers, he  emphasized,  that  television 
will  create  "profound  changes"  in 
the  character  of  radio,  magazines, 
and  other  media.  "The  food  adver- 
tiser who  fails  to  watch  these  trends, 
and  act  accordingly,  is  likely  to  suf- 
fer serious  losses  or  miss  some  im- 
portant oportunities  for  profit," 
Nielsen  said. 

He  continued:  "The  potential  of 
television  is  so  great  that  this  medi- 
um deserves  an  immediate  or  early 
spot  in  your  budget — even  if  it  has 
to  be  viewed  as  a  'capital  expendi- 
ture.' Those  who  are  the  first  to  ex- 
periment will,  on  the  average,  be  the 
first  to  profit  from  the  opportunities 
offered  by  television. 

"As  television  grows,  radio  will 
become  increasingly  important  as  a 
means  of  reaching  small-town  and 
rural  markets — which  are  difficult 
and  costly  to  reach  by  other  meth- 
ods, but  highly  important  to  the  food 
manufacturer.  And  these  markets — 
larger  than  many  advertisers  realize 
— are  seldom  given  the  amount  of 
promotion  they  deserve. 

"As  television  grows,  there  will  be 
a  continual  change  in  the  city-size 
characteristics  of  both  television  and 
radio.  While  it  will  be  possible,  at 
every  stage  in  this  development,  to 
achieve  almost  any  desired  balance 
or  distribution  of  advertising  effort 
by  city  sizes  or  markets,  only  those 
advertisers  who  make  a  thorough, 
f-ontinuous  study  of  the  subject  can 
hope  to  get  maximum  sales  results 
from  their  advertising  dollars." 


BAB's  Role  Defined 

In  rescinding  the  action  of  the 
board  taken  at  the  Chicago  conven- 
tion in  April  which  called  for  the 
establishment  of  BAB  and  its  event- 
ual separation  from  NAB,  the  board 
dissolved  the  BAB  Board  Committee 
and  agreed  that  the  bureau,  as  other 
NAB  departments,  in  the  future 
should  receive  policy  direction  from 
the  board  itself,  with  a  five-man 
broadcaster  committee  advising  it. 
The  action  provided  that  the  board 


Georgia  Broadcasters 
Plan  January  Meeting 

Savannah,  Ga. — Plans  are  being 
made  for  the  winter  meeting  of  the 
Georgia  Association  of  Broadcasters 
to  be  held  some  time  in  January, 
probably  the  24th  and  25th,  at  the 
Hotel  Dempsey  in  Macon.  Complete 
details  are  forthcoming.  There  are 
forty-two  Georgia  stations  included 
in  the  association's  membership. 


Thursday.  November  17.  1949 


COflST-TO- COAST 


"Sports  Section"  Guests 

Hollywood,  Calif. — Jimmy  Phelan, 
coach  of  the  Los  Angeles  Dons  foot- 
ball team  was  interviewed  by  Sid 
Ziff  last  Thursday  evening,  and  on 
the  following  evening  Maxie  Docu- 
sen,  famous  undefeated  lightweight 
fighter,  was  heard  discussing  the 
prize  fight  game  with  Ziff.  Ziff's  pro- 
gram "Sports  Section"  is  heard  over 
KFWB  nightly  at  7: 30. 

Dummy  Disc  Jockey 

San  Antonio,  Tex. — "JohnnyDugan 
Time"  a  new  disc  jockey  show  will 
make  its  bow  over  WOAI  and  will 
be  heard  Monday  through  Friday  for 
45  minutes.  Johnny,  star  of  the  show, 
is  a  flip-tongue  dummy  created  by 
ventriloquist  Bud  Vinson.  Another 
feature  of  the  show  will  be  a  daily 
weather  report  by  Henry  Howell, 
WOAI's  authority  on  the  weather. 

WTTM  Election  Highlight 

Trenton,  N.  J.— WTTM  broadcast- 
ed the  election  returns  from  7: 45 
p.m.  until  7:00  a.m.  the  next  morn- 
ing. Highlight  of  the  all-night  Wene- 
Driscoll  ballot  roundup  was  the  re- 
mark of  WTTM's  Special  Events  Di- 
rector, Ernie  Kovacs,  who  aired: 
"Reports  in  from  10  of  Mercer  Coun- 
ty's 179  Districts  show  Wene  leading 
by  4,500  dollars." 

WHCU  Contract  Extended 

Ithaca,  N.  Y. — It  is  announced  by 
the  World  Broadcasting  System, 
that  Radio  Station  WHCU  has  re- 
newed and  extended  their  contract 
for  continued  use  of  World's  tran- 
scribed library  service.  Subscribers 
to  the  World  service  are  supplied 
with  transcriptions  by  such  top  art- 
ists as  David  Rose,  Helen  Forrest, 
Russ  Morgan,  and  others  of  that 
calibre. 

WCOP  Wins  ABC  Award 

Boston,  Mass. — For  the  fourth  con- 
secutive year,  WCOP  is  a  winner  of 
ABC's  award  for  outstanding  audi- 
ence promotion  on  ABC  programs, 
based  on  a  poll  of  advertising  di- 
rectors and  advertising  agency  ac- 
count executives. 

New  Staff  Member 

Buffalo,  N.  Y. — Mike  Mearian  is 
the  latest  addition  to  the  WKBW 
disc  jockey  staff.  He  came  from 
WELM,  Elmira,  with  four  years  ex- 
perience in  radio.  He  originally 
started  at  WHAM  in  Rochester  at 
the  age  of  10,  using  his  talent  as  an 
actor.  Part  of  his  Army  life  was 
spent  in  the  European  theater  of  op- 
erations. 

New  Studios  Operating 

Piqua,  Ohio  —  Richard  E.  Hunt, 
president  and  general  manager  of 
WPTW,  announced  the  opening  of 
branch  studios  in  Troy,  Ohio.  The 
Troy  branch  studios,  located  on  the 
second  floor  of  the  Hotel  Lollis,  will 
be  managed  by  Jim  Flinn  of  the 
WPTW  commercial  department.  Six 
local  programs  will  originate  each 
day  from  the  new  branch  studios. 


CROSLEY  OFFICIALS  GET  PROMOTIONS 


Five  New  AM  Outlets 
OK'd  By  Commission 


Washington  Bureau  of  RADIO  DAILY 

Washington — The  FCC  announced 
the  grant  of  construction  permits 
for  five  new  AM  stations  yesterday, 
three  to  operate  with  one  kilowatt, 
daytime  only.  These  will  be  in  Mc- 
Alester,  Okla.,  Pasadena,  Texas,  and 
Prineville,  Oregon. 

Permittee  in  McAlester  is  the 
Company,  which  will  operate  on  the 
1460  band,  with  its  estimated  con- 
struction cost  $16,050,  exclusive  of 
land  and  buildings. 

In  Pasadena  the  applicant  was 
(Continued  on  Page  2) 


Pilot  Radio  To  Sponsor 
News  Program  On  WOR 

Pilot  Radio  Corporation  of  Long 
Island  City  will  sponsor  the  11  p.m. 
news  over  WOR  Monday,  Wednes- 
day, and  Friday  starting  Nov.  21  for 
its  Anniversary  television  set.  Lyle 
Van  is  the  commentator.  Pilot  spon- 
sored the  same  program  ducing  1939 
and  1940  when  Arthur  Hale  was  on 
the  mike.  In  intervening  years  the 
company  also  supported  other  pro- 
grams over  WOR.  Alfred  Paul  Ber- 
ger  Inc.  is  the  agency. 

New  Chiquita  Campaign 
Set  On  Keystone 

The  United  Fruit  Co.,  has  begun 
a  new  transcribed  spot  campaign 
featuring  the  jingles  of  "Chiquita 
Banana,"  on  member  stations  of  the 
Keystone  Broadcasting  System  in 
23  states.  Eight  variations  of  Chi- 
quita's  song  are  being  used  in  a 
shifting  spot  schedule  for  a  13-week 
cycle.  BBD&O  handles  the  United 
Fruit  account.  Noel  Rhys,  eastern 
sales  manager  for  Keystone,  repre- 
sented the  network. 


Distinction 

Dan  Seymour,  emcee  of  "We 
The  People,"  was  named  one  of 
the  nation's  ten  best  dressed  men 
by  the  Fashion  Foundation  of 
America  yesterday  following  a 
poll  of  the  custom  ta'lors  through- 
out the  country.  Dean  Acheson. 
Secretary  of  State;  Alf-ed  Lunt 
and  Alfred  Gwynne  Vanderbilt 
were  among  the  other  gentlemen 
of  distinction. 


Parting  Shot 

Washington — The  NAB  board 
wound  up  its  three-day  session 
yesterday  with  passage  of  a 
strongly  worded  resolution  call- 
ing upon  our  Government  to  be 
firm  in  dealing  with  Cuba  in  the 
present  dispute  over  frequencies, 
declaring  that  our  Government 
should  call  upon  Cuba  to  rescind 
all  grants  since  March  which  in 
any  way  violate  the  standards 
of  the  expired  NARBA  agreement 
and  result  in  the  degradation  of 
the  signals  of  U.  S.  stations. 


Tribute  To  Radio 
Paid  By  UN  Official 


Paying  tribute  to  "the  outstand- 
ing coverage  of  United  Nations  dur- 
ing the  past  year  by  the  broadcast- 
ers," Benjamin  Cohen,  assistant 
secretary  general  of  United  Nations, 
announced  yesterday  that  apprecia- 
tion scrolls  had  been  mailed  to  over 
1,000  broadcasters  throughout  the 
United  States. 

First  scrolls  were  represented  to 
network  executives  at  a  luncheon 

(Continued  on  Page  4) 


Minimum  Time-On-Air 
For  FM  May  Be  Upped 

Washington  Bureau  of  RADIO  DAILY 

Washington — In  a  move  designed 
to  test  the  intentions  of  FM  broad- 
casters, the  FCC  has  proposed  to 
stretch  out  the  minimum  operating 
hours  of  FM  stations.  The  proposed 
rule  is  in  line  with  suggestions  by 
(Continued  on  Page  3) 


AV CO  Advances  Shouse  To  Exec,  Post 
And  Dunville  Named  To  Presidency 
Of  Crosley  Broadcasting  Corp. 


New  Audience  Survey 
System  Is  Introduced 


Five  subscribing  Washington  radio 
stations  last  week  began  using  the 
first  issue  of  a  new  audience  survey 
produced  by  the  American  Research 
Bureau.  Difference  between  the 
ARB  survey  and  most  other  audi- 
ence surveys  now  in  use  is  that  the 
new  survey  reports  listeners  in 
terms  of  actual  number  of  persons 
listening  rather  than  by  percentages. 
Further  breakdowns  show  number 
(Continued  on  Page  6) 


University  Buys  DLF 
From  News  Commentator 

DeLand,  Fla.  —  WDLF,  250-watt 
radio  station  in  DeLand,  has  been 
purchased,  subject  to  the  approval 
of  the  FCC,  by  John  B.  Stetson 
University  of  DeLand,  WDLF  was 
owned  by  Lyle  Van,  news  commen- 
tator, who  built  it  about  two  years 
(Continued  on  Page  2) 


WHHT  Leaving  Air;  Will 
Consolidate  With  WSSB 


Durham,  N.  C— Effective  at  mid- 
night Saturday.'  Station  WHHT,  Mu- 
tual outlet  in  Durham,  1ST.  C,  will 
sign  off  for  the  last  time  as  a  result 
of  the  consolidation  arrangement 
(Continued  on  Page  2) 


WNEW  Sold  For  $2,000,000; 
Operations  Stay  Unchanged 


Sale  of  WNEW,  10,000-watt  New 
York  indie,  by  the  Greater  New 
York  Broadcasting  Corp.,  headed 
by  Arde  Bulova  and  Milton  Biow 
as  major  stockholders,  to  a  new 
corporation,  WNEW,  Inc.,  headed 
by  Bernice  Judis,  vice-president 
and  general  manager  and  Ira  Her- 
bert, vice-president  in  charge  of 
sales,  was  announced  last  night.  The 
reported  price  was  over  $2,000,000. 

Associated  with  Miss  Judis  and 


Mr.  Herbert  in  the  acquisition  of 
WNEW  are  a  group  of  Providence, 
R.  I.,  business  men.  They  are  Wil- 
liam S.  Cherry,  Jr.,  Charles  F. 
Knowles,  George  Meehan,  Frank  F. 
Crook,  Godfrey  B.  Simonds  and 
Harold  B.  Tanner. 

In  confirming  the  deal,  Miss  Judis 
stated  that  no  change  in  personnel, 
policy  or  programming  is  planned 
by  the  new  owners.   WNEW,  re- 
( Continued  on  Page  4) 


The  election  of  James  D.  Shouse 
as  a  member  of  the  executive  com- 
mittee of  Avco  Manufacturing  Cor- 
poration, top  policy  unit  of  the  con- 
cern, was  announced  in  New  York 
yesterday  by  Victor 
g  Emanual,  President. 
Simultaneously,  the 
election  of  Robert 
E.  Dunville  to  suc- 
ceed Shouse  as 
president  of  Cros- 
1  e  y  Broadcasting 
Corporation,  whol- 
ly -  owned  subsidi- 
ary of  Avco,  was 
announced. 
,  Shouse  will  re- 
main as  chairman  of  the  board  and 
chief  executive  officer  of  Crosley 
Broadcasting.  Already  a  vice-presi- 
dent and  member  of  the  board  of  di- 
rectors of  Avco,  Shouse  in  his  new 
capacity  will  be  one  of  three  man- 
agement members  of  a  committee 
charged  with  corporate  supervision 
(Continued  on  Page  6) 


SHOUSE 


REC  Speaker  Urges 
Belter  Programming 


Decrying  the  trend  of  giveaway 
programs  on  radio  and  admonishing 
television  broadcasters  not  to  fall 
into  the  same  "follow  the  leader" 
pattern,  Ralph  Starr  Butler,  former 
vice-president  in  charge  of  adver- 
tising, General  Foods,  addressed  the 
Radio  Executives  Club  of  New  York 
at  the  Hotel  Roosevelt  yesterday. 

Butler,  who  reminisced  about  the 

(Continued  on  Page  3) 


Power  Of  Radio 

Windsor,  Ont.  —  A  fifteen-sec- 
ond emergency  announcement, 
inserted  in  a  regular  broadcast 
of  the  Toronto  Symphony  over 
Station  CKLW.  brought  out  fifty 
off-duty  firemen  to  fight  a  three- 
alarm  blaze  within  a  matter  of 
minutes.  The  announcement,  re- 
quested by  the  Windsor  Fire 
Department,  also  drew  240  calls 
from  listeners  in  20  minutes. 


RADIO  DAILY= 


Friday,  November  18,  1949 


Vol.  49,  No.  32     Friday,  Nov.  18,  1949     10  Cts. 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN   KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicojjte, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily. 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Cable  address:  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older,  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tata,  Manager. 
360  No.  Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Glrard,  Manager 
Tower  Petroleum  Bldg  . 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
•tnder  the  act  of  March  3,  1879. 


FINANCIAL 


_  (November  17) 

NEW  YORK  STOCK  EXCHANGE 


ABC   

Admiral  Corp. 
Am.  Tel.  &  Tel..  . 

CBS  A   

CBS  B 

Philco   

RCA  Common 
RCA  First  Pfd. 
Stewart-Warner 
Westinghouse 
Westinghouse  Pfd 
Zenith  Radio 


High 

7i/2 
293/4 

146'/4 
245/s 

241/4 

295/8 
123/8 

733/4 
11% 
273/4 

101% 
28 


Low 

73/8 
291/4 

1461/s 
241/8 
241/4 
29i/2 
12  V, 
73% 
lH/2 
27% 

101% 
28 


Close 
71/2 
293/g 

1461/4 
245/s 
24l/4 
295/8 
123/s 

73% 

113/4 

273/4 
101% 
28 


Net 
Chg. 

+  "%' 
+  % 
+  % 


+  % 

+  Va 

+  % 

+  % 

+  % 


NEW  YORK  CURB  EXCHANGE 
Hazeltine  Coro.         14%    14%    14%  +  3/8 
Nat.   Union   Radio      25/8      2l/2      25/8  +  % 
OVER  THE  COUNTER 

Bid  Asked 

Du  Mont  Lab   13%  14% 

Stromberg-Carlson    131/2  14% 

WCAO   (Baltimore)    17  21 

WJR    (Detroit)    7i/2  8 

University  Buys  WDLF 
From  News  Commentator 


(Continued  from  Page  1) 

ago  with  an  idea  of  moving  to 
Florida.  His  plans  were  changed  so 
he  put  the  station  on  the  market. 
No  change  in  personnel  is  antici- 
pated. 

Application  has  been  made  to 
change  the  name  to  WJBS  for  iden- 
tification with  the  university. 


Freeman  Jesse  Young 

Freeman  Jes.se  Young,  account 
executive  of  Kenyon  Eckhardt, 
Inc.,  died  Tuesday  evening  Novem- 
ber 8,  at  the  age  of  43.  Surviving 
are  his  widow.  Margaret,  and  three 
children. 


*  COIDING  AND  GOING  * 


DOUGLAS  L.  MANSHIP,  vice-president  of 
WJBO,  Baton  Rouge  affiliate  of  NBC  and 
the  Louisiana  Network,  is  in  New  York  this 
week  for  talks  with  officers  of  the  web. 

GORDON  GRAY,  vice-president  of  WIP, 
Philadelphia,  is  expected  in  town  today  for 
confabs  with   his   national  reps. 

LUCILLE  SHEARWOOD,  director  of  food 
service  for  the  Federal  Advertising  Agency, 
is  in  Austin,  Tex.,  where  tomorrow  and  Sunday 
she  will  be  guest  speaker  at  the  celebrotion 
marking  the  10th  anniversary  of  Texas  Uni- 
versity's "Radio  House,"  directed  by  Thomas 
D.  Rishworth.  She'll  also  attend  the  annual 
conference  of  District  13,  AWB. 

JOHN  J.  ANTHONY,  human-relations  coun- 
sellor featured  on  radio  and  television,  is 
expected  back  tomorrow  from  Hollywood, 
where  he  auditioned  a  new  network  radio 
show  to  originate  on  the  West  Coast. 

JAMES  STREET,  premium  buyer  for  McCann- 
Erickson,  Inc.,  is  back  from  Syracuse,  where 
he  addressed  the  Advertising  Club  of  that 
city  on  the  subject,  "The  Dollars  and  Sense 
of  Premiums." 

LESLIE  F.  BIEBL,  program  and  promotion 
manager  for  Associated  Program  Service,  left 
this  week  to  spend  the  remainder  of  his 
vacation. 

ROBERTA  QUINLAN,  singing  television  star, 
today  will  leave  by  plane  for  Amsterdam, 
N.  Y.,  to  sing  at  the  convention  of  the 
Mohawk  Carpet  Co.  She  is  heard  Tuesday  and 
Thursdays  via  NBC. 


WHHT  Leaving  Air;  Will 
Consolidate  With  WSSB 


(Continued  from  Page  1) 

concluded  last  week  between  Harold 
H.  Thorns,  sole  owner  of  WHHT 
and  the  Public  Information  Corpor- 
ation, licensee  and  operator  of 
WSSB  <250w-1490kc)  also  in  Dur- 
ham. The  principal  stockholders  of 
the  corporation  are  Tom  Sawyer, 
P.  M.  Sawyer  and  Mrs.  Roma  Cheek. 

Harold  Thorns  will  become  chair- 
man of  the  board  of  Public  Infor- 
mation Corporation  and  will  have 
a  substantial  and  active  interest  in 
its  operation.  All  the  physical  fa- 
cilities of  WHHT,  its  feature  pro- 
grams such  as  "Country  Boy"  and 
99  per  cent  of  its  current  accounts 
will  be  transferred  to  WSSB.  MBS 
has  negotiated  an  affiliation  con- 
tract with  WSSB  for  full  MBS  serv- 
ice, previously  carried  by  WHHT. 
Mirkel  Directing  Consolidation 

Bill  Mickel,  present  manager  of 
WHHT,  is  directing  the  -work  of 
combining  the  best  programming 
features  of  both  stations  and  Tom 
McCaffrey,  recently  appointed  man- 
ager of  WSSB  will  continue  in  that 
capacity. 


WW]  Stations  Appoint 
Walbridge  Asst.  Mgr. 

Detroit— Willard  E.  Walbridge  has 
been  appointed  assistant  manager 
of  WWJ,  WWJ-TV,  in  addition  to 
his  duties  as  general  sales  manager 
of  the  stations. 

In  other  staff  changes,  Mabel 
Munroe,  formerly  assistant  sales 
manager  of  WWJ,  has  been  named 
office  manager  of  WWJ,  WWJ-FM, 
and  WWJ  -  TV.  She  has  been  re- 
placed as  assistant  sales  manager  of 
WWJ  by  Norman  Hawkins,  formerly 


BOB  CANAVAN,  publicity  director  and 
farm  editor  at  KROD,  El  Paso,  Tex.,  is  in 
town  for  conferences  with  the  national  repre- 
sentatives of  the  station. 

JESSE  BIRNBAUM,  press  deportment  luminary 
at  NBC,  is  in  St.  Louis  covering  the  web's 
telecast  of  the  wedding  of  Vice-presidenl 
Barkley  and  Mrs.  Carleton  Hadley. 

PETER  DONALD,  comic,  tias  returned  from 
Pittsburgh. 

HERB  SHELDON,  daytime  comedy  star  on 
ABC,  has  returned  from  Philadelphia,  where 
he  appeared  in  connection  with  his  new 
film  featurette,  "You  Don't  Say,"  soon  to 
open  at   New  York's  Criterion  Theater. 

TOMMY  TRINDER,  English  song-and-dance 
man  well  known  to  Albion  audiences,  has  left 
for  Britain  following  two  weeks  in   the  U.S. 

TONY  MARTIN  and  the  members  of  his 
band  will  arrive  today  from  the  West  Coast. 
They  have  been  engaged  for  three  weeks  ot 
New  York's  Roxy  Theater. 

BUDDY  BASCH  has  returned  from  Bridgeport, 
Conn.,  where  he  completed  details  for  this 
Sunday's  appearance  of  Johnny  Long  and  his 
band  at  the  Ritz  Ballroom. 

KARL  KNIPE,  vice-president  of  Anderson, 
Davis  &  Platte,  Inc.,  and  VICTOR  SEYDEL, 
radio  and  television  director  of  the  agency, 
spent  Wednesday  in  Carlisle,  Pa.,  arranging 
details  for  the  renewal  of  the  CBS-TV 
"Masland  at  Home  Show"  for  C.  H.  Masland 
&  Sons  Rug  Co. 


Five  New  AM  Outlets 

OK'd  By  Commission 

(Continued  from  Page  1) 

Pittsburgh  County  Broadcasting 
Felix  H.  Morales,  with  operation  on 
the  1480  band,  with  his  estimated 
construction  cost  $32,850. 

In  iPrineville,  Radio  Central  Ore- 
gon, Inc.,  will  operate  on  the  690 
band  with  an  estimated  construc- 
tion cost  of  $28,764. 

Okayed  to  operate  with  250  watts 
unlimited  on  the  1450  band  was  the 
Bessemer  Broadcasting  Co.,  Bes- 
semer., Ala.,  while  the  Diamond 
H.  Ranch  Broadcasters  were  granted 
a  permit  to  operate  on  the  1490 
band  at  Auburn,  Calif.,  with  250 
watts  unlimited. 

KAGH  Sale  Approved 

The  Commission  also  okayed  the 
conditional  sale  of  KAGH  and 
KARS  (its  FM  affiliate)  in  Pasa- 
dena, Calif.,  from  Andrew  G.  Haley, 
lawyer  to  Marshall  S.  Neal,  Paul 
Buhlig,  E.  T.  Foley  and  Edwin  Earl 
for  $55,000. 

(Price  tag  on  WKSR,  Pulaski, 
Tenn.,  was  $30,000,  with  the  station 
passing  from  Robert  W.  Rounsaville 
and  George  M.  Clark  to  John  R. 
Crowder,  James  P.  Clark  and  W.  E. 
Williams. 

The  same  price  was  paid  by  the 
Shore  Broadcasting  Co.,  to  James 
H.  and  Thomas  P.  Littlepage,  Jr., 
for  WCMD,  Cambridge,  Md.,  while 
the  price  for  WIHL,  Hammond,  La., 
sold  by  Joseph  A.  Sims  to  Sidney 
S.  Rosenblum  and  Forrest  E.  Cur- 
nutt  was  only  $19,000. 


of  WWJ-TV  sales.  Robert  Schlin- 
kirt,  also  of  WWJ-TV  sales,  has 
been  named  assistant  sales  manager 
of  WWJ-TV.  Clarence  E.  Day,  Jr., 
formerly  with  Brooke,  Smith, 
French  &  Dorrance,  has  joined  WWJ 
as  an  associate  producer. 


Shut  your 
mouth,  Nellie! 


When  Nellie  the  hippo  yawns, 
it's  really  a  major  production. 
She's  got  the  biggest  mouth  in 
the  whole  zoo. 

There's  something  BIG  in  the 
Baltimore  radio  market,  too.  Ifs 
W-I-T-H,  the  station  that  gives 
advertisers  a  big  plus  audience. 

You  know  W-I-T-H  delivers 
more  home  listeners  than  any 
other  station  in  town.  And  now 
a  survey  supervised  by  the  Johns 
Hopkins  University  proves  that 
of  all  radios  playing  in  grocery 
stores  42.3%  were  tuned  to 
W-I-T-H. 

That's  a  real  plus  for  you!  It 
means  that  a  small  appropriation 
on  W-I-T-H  will  produce  big 
results.  Get  the  whole  W-I-T-H 
story  today  from  your  Headley- 
Reed  man. 


Baltimore  3,  Maryland 

TOM  TINSLEY,  President 
Repreiented  by  Hea<H«y-R««d 


Friday,  November  18,  1949 


RADIO 


DAILY 


3 


Criticizes  Giveaway  Trend 
In  Network  Programming 


(Continued 

early  days  of  commercial  network 
programming,  called  them  "the  days 
of  40  ratings"  and  compared  them 
with  present  day  commercial  radio. 
He  told  of  the  first  network  variety 
program,  "Maxwell  House  Show- 
boat" in  1932  which  held  first  place 
in  polls  for  several  years  and  "really 
sold  coffee." 

"Today  the  first  concern  of  a  buy- 
er of  radio  time  is  to  get  an  audi- 
ence rating  show,  Butler  said.  This 
has  resulted  in  the  'follow  the  leader' 
era  of  programming.  Someone  came 
up  with  a  giveaway  program.  Then 
38  others  followed  him  in  sheep-like 
fashion. 

"Thank  goodness  the  era  of  give- 
away programs  seems  to  be  on  the 
decline,"  he  continued.  "They  are 
loosing  their  hold  on  the  listening 
public." 

Butler  urged  that  something  new 
be  developed  in  the  way  of  com- 
mercial network  programming,  un- 
less new  entertainment  ideas  are 
forthcoming  there  will  be  declining 
results  in  proportion  to  the  costs, 
he  added. 

Urging  television  broadcasters  not 
to  adopt  the  "follow  the  leader" 
pattern  of  radio  program,  Butler 
said  that  the  potentialities  of  pro- 
gramming and  sales  in  the  new 
sight  and  sound  medium  are  un- 
limited. 

Tells  of  Early  Programs 

Earlier  in  his  talk,  Butler  told 
some  interesting  stories  of  the  first 
programs  of  commercial  network 
radio.  He  recalled  the  success  of  the 
Maxwell  House  Showboat  and  said 
until  this  musical-variety  program 
was  launched  in  1932  the  pattern 
for  commercial  shows  on  radio  were 
orchestra  and  singers,  Butler  also 
recalled  that  General  Foods  gam- 


from  Page  1) 

bled  $500,000  in  a  shortwave  radio 
tieup  with  the  Antartic  trip  of  Ad- 
miral Richard  E.  Byrd  in  the  fall 
of  1933  and  the  gamble  not  only 
paid  off  but  increased  the  sales  of 
Grapenuts  44  per  cent  over  a  15 
months  period. 

The  pre-war  Kate  Smith  program 
was  also  referred  to  as  an  example 
of  good  commercial  programming. 
He  recalled  that  guest  artists  ap- 
peared on  this  program  and  it  was 
here  that  the  present  day  Aldrich 
Family  got  its  start.  He  also  paid 
tribute  to  Miss  Smith  for  having 
made  "God  Bless  America"  a  sec- 
ond national  anthem  and  challenged 
present  day  radio  programs  bo  pro- 
duce a  song  which  would  have  such 
family  appeal. 

Charles  E.  Denny,  executive  vice- 
president  of  NBC,  in  behalf  of  the 
Junior  Achievement  Award,  pre- 
sented a  scroll  to  William  Lindsey, 
16-year-old  Peoria,  111.,  high  school 
boy  for  the  teen  age  program,  pro- 
duced on  WEEK  in  Peoria. 

Guests  on  the  dais  of  the  REC 
luncheon  included:  Atherton  W. 
Hobler,  chairman  of  board  of  Benton 
&  Bowles;  Charles  G.  Mortimer,  vice- 
pres.  of  General  Foods;  Louis  Brock- 
way,  executive  vice-pres.  of  Young 
&  Rubicam;  Fred  Mueller,  general 
manager  of  station  WEEK,  Peoria; 
and,  Howard  Chapin,  advertising  di- 
rector of  General  Foods. 

Out-of-town  guests  introduced  by 
President  Karol  during  the  luncheon 
were:  Charles  Hobrook,  WMOU, 
Berlin,  N.  H.;  George  Podeyn, 
WHJB,  Greensburg,  Pa.;  John  Haas, 
KARK,  Little  Rock;  Al  Bengtson, 
WINR,  Binghamton;  Harold  Walker, 
WDIA,  Memphis;  Robert  Kerns, 
WLOK,  Lima,  Ohio;  and,  Quincy 
Brackett,  WSPR,  Springfield,  Mass. 


Minimum  Time-On-Air 
For  FM  May  Be  Upped 

(Continued  from  Page  1) 

the  FM  Association  some  months 
ago,  calling  for  a  doubling  of  the 
minimum  hours  of  operation  by  the 
end  of  the  third  year  for  unaffiliated 
stations.  Those  stations  running  in 
conjunction  with  AM  stations  would 
be  required  to  operate  at  least  as 
many  hours  daily  as  their  AM  coun- 
terparts. 

The  Commission  has  not  set  hear- 
ing on  these  rules,  but  has  called  for 
comments  by  December  18.  Presum- 
ably a  hearing  will  be  called  if  it 
seems  merited  by  the  response. 

The  proposed  new  rule  would  af- 
fect all  stations  at  once  in  that  it 
would  extend  the  minimum  hours  to 
Sundays  as  well  as  the  other  days 
of  the  week.  This  would  mean  thate 
six-day  operation  would  be  out. 

In  addition,  it  is  proposed  that 
during  the  first  year  of  operation  the 
minimum  schedule  include  six  hours, 
with  at  least  three  hours  in  the  day- 
time and  three  between  six  in  the 
evening  and  midnight.  During  the 


Leavitt  To  Head  Sports, 
Special  Events  At  WDSU 

New  Orleans— Mahlon  (Mel)  Lea- 
vitt, former  sportscaster  for  Mutual, 
has  been  appointed  sports  and  spe- 
cial events  director  of  the  WDSU 
Broadcasting  Services,  it  was  an- 
nounced by  Robert  D.  Swezey,  gen- 
eral manager. 

Leavitt  is  already  handling  most 
of  WDSU's  radio  and  video  sports- 
casts,  including  pro  boxing  and 
wrestling,  and  will  broadcast  collegi- 
ate basketball  during  the  coming 
season.  Before  joining  WDSU  he 
wrote  and  announced  on  Mutual. 


Bill  Murrell  Hospitalized 

Orlando,  Fla.— Bill  Murrell,  pro- 
motion manager  of  WORZ,  affiliate 
of  NBC  in  this  city,  is  being  treated 
at  the  local  hospital  for  a  strep 
throat. 


second  year  the  total  hours  would 
go  to  eight,  again  evenly  divided, 
and  during  the  third  year  the  day- 
time hours  would  be  extended  to  a 
minimum  of  eight. 


AL  RICKEY 

CONDUCTOR-COMPOSER 

MANHATTAN  MERRY 
GO-ROUND 


HAMMERSTEIN 
MUSIC  HALL 


WALTZ  TIME 


MR.  KEEN— 7th  YEAR 


ALSO  MUSICAL 
DIRECTOR  FOR 
MAYFAIR  RECORDS 


RADIO  DAILY: 


Friday,  November  18,  1949 


Tribute  To  Radio 
Paid  By  UN  Official 


(Continued  from  Page  1) 

held  Wednesday  in  the  Rainbow 
room  of  the  RCA  building.  At  the 
luncheon  Cohen  said: 

"We  are  indeed  indebted  to  Amer- 
ican broadcasters  for  their  remark- 
able response  to  the  need  for  better 
understanding  of  the  fifty  -  nine 
United  Nations'  efforts  to  build  a 
lasting  peace.  They  have  demon- 
strated what  a  medium  can  do  to 
enlighten  the  public  through  fre- 
quent news  releases  and  feature 
programming.  Through  this  public 
service  alone  they  have  evidenced 
their  dedication  to  the  public  in- 
terest, convenience  and  necessity." 

The  text  of  the  scroll  presented 
to  the  broadcasters  certifies  that 
they  are  members  of  the  United  Na- 
tions Network  for  Peace  "and 
thereby  lend  effective  and  distin- 
guished aid  in  the  broadcasting  of 
programs  dedicated  to  better  under- 
standing among  the  peoples  of  the 
world  and  in  the  cause  of  lasting 
peace." 


Skippy  Opening  Set 

"Skippy  Hollywood  Theater"  bows 
over  CBS  on  Dec.  1  from  Hollywood. 
Program  was  formerly  heard  over 
NBC.  Les  Mitchel  is  producer,  direc- 
tor and  host.  Marjorie  Reynolds  will 
be  starred  in  opening  airer. 


Hollywood's  New 

COUNTRY  CLUB 
HOTEL 

•The  Country  Club  Hotel  occu- 
pies a  magnificent  location  in 
the  heart  of  the  exclusive  Wil- 
shire  residential  district  .  .  .  ad- 
jacent to  Wilshire  Country 
Club  and  overlooking  the  ex- 
panse of  its  gorgeous  fairways 
and  greens. 

•  Rates  From  $6.00  up.  Sin- 
gle Kitchenette  Apart- 
ments Available  by  Week 
or  Month. 

COUNTRY  CLUB 
HOTEL 

445  North  Rossmore  Avenue  (Vine  St.) 
Hollywood  4,  Calif. 

Telephone:  Hollywood  9-2701 


Matt  lf>» iff  Manhattan.  .  . 

•  •  •  WHAT'S  DOIN':  Dinah  Shore's  booking  into  the  Wedgwood 
Room  Ian.  12th  will  be  her  first  nitery  chore  since  '42.  .  .  .  Many  TV 
manufacturers  switching  from  newspapers  to  radio  to  plug  set  sales. 
.  .  .  Everybody,  but  everybody,  happy  over  Hal  Davis'  well-deserved 
promotion  (as  veepee)  with  Kenyon  &  Eckhardl.  Hal's  one  of  the  best- 
liked  guys  in  the  biz.  .  .  .  Bobby  Colt,  the  latest  entrant  in  the  crooners' 
sweepstakes,  makes  his  film  debut  next  month  in  "Catskill  Honeymoon." 
.  .  .  Roger  Kay  readying  a  teeveo  series  for  Paul  Lukas  tagged  "The 
Cheater,"  a  suspense-packed  series  based  on  true  tales  of  the  famed 
Adventurers'  Club.  .  .  .  TV  offers  pouring  in  on  June  Gardner  since 
her  debut  at  the  Radio  City  Music  Hall,  where  she  still  is,  by  the  way. 

it     it     it  it 

•  •  •  Where  will  the  future  Milton  Berles  come  from? 
How  can  young  comics  get  a  chance  to  rise  and  shine  on  TV? 
All  this  and  more  will  be  answered  by  Bob  Bright  who  is  readying 
a  vehicle  for  young  comics  and  comedy  writers  called  "School  for 
Comics,"  which  WOR-TV  is  auditioning  late  this  month.  If  you 
have  some  'apt'  pupils,  contact  Bob  at  509  Fifth  Ave. 

it        it        it  it 

•  •  •  Talk  of  the  trade  right  now  is  the  solid  click  scored  by 
Jane  Pickens  in  the  musical  version  of  the  "Little  Foxes" — "Regina." 
lane  has  been  around  for  some  years  now  but  this  is  the  first  time  she 
was  ever  taken  seriously  in  anything  resembling  a  dramatic  role.  She 
was  regarded  as  just  another  radio  singer  until  the  critics  bombarded 
her  with  lavish  adjectives  after  seeing  her  portray  the  imperious  and 
tigerish  "Regina"  at  the  46th  St.  Theater.  We  haven't  caught  the  show 
yet  but  we  did  see  lane  do  excerpts  of  her  role  in  Sunday's  "On  B'way" 
telecast  so  we'd  like  to  add  our  feeble  voice  to  the  critics'  cheers. 
Plus  a  doff  of  the  old  lid  to  the  guy  who  turned  the  trick  for  her — her 
current  manager,  Moe  Gale. 

it        it        it  it 

•  •  •  JUST  THINKING  OUT  LOUD:  Whodunits  aren't 
noted  for  realism  in  their  dialogue — but  the  worst  offender  in 
this  dep't  is  Dick  Powell's  "Richard  Diamond"  series.  The  writing 
is  just  too,  too  precious.  .  .  .  Sidney  Walton  packs  plenty  of  dyna- 
mite in  either  tonsil  via  his  WOR  and  Mutual  commentaries.  .  .  . 
Suggested  scoop  for  "Bride  &  Groom":  Book  veepee  Barkley  and 
Mrs.  Hadley.  .  .  .  Wish  somebody  would  tell  us  what  prompts  a 
male  singer  to  pick  on  a  number  like  "I'm  Just  Wild  About 
Harry,"  How  silly  can  they  get  warbling  about  how  they're  missin' 
Harry's  kissin.' 

it        it        it  it 

•  •  •  TELLING  ON  TELEVISION  (or  views  on  video):  Benny 
Fields  revealed  potentialities  as  a  television  host  in  his  own  right  on 
the  Berle  stanza  last  week.  Berle,  incidentally,  will  need  more  material 
than  Notre  Dame  to  sustain  the  week-to-week  perfection  of  his  pre- 
summer  shows.  It's  amazing  how  this  super-performer  carries  on  as 
ably  as  he  does  week  in  and  week  out  .  .  .  Atrocious  cutting  and 
excessive  intermissions  for  commercials  continue  to  plague  fi!ms  used 
on  CBS-TV.  A  two-hour  film,  doctored  to  an  hour,  emerges  as  a  spas- 
modic, almost  incoherent  outline  on  television.  .  .  .  How  about  calling 
those  clever  "Tide"  and  B.  V.  D.  video  spots — Sellevision.  ...  Ed  Wynn 
reminiscing  with  Victor  Moore  the  other  week  about  their  early  days  in 
the  biz  brought  lumps  to  the  throats  of  most  of  us.  ...  If  for  nothing 
else.  Admiral  Radio  rates  a  low,  sweeping  bow  for  eliminating  the 
middle  commercial  on  their  "Lights  Out"  series,  thus  keeping  the  mood 
intact.  That's  the  way  to  win  friends  and  influence  customers. 

it      it      it  it 


Judis-Herbert  Group 
Purchases  WNEW 


(Continued  from  Page  1) 

ported  to  have  grossed  over  $3,000,- 
000  last  year  and  had  the  distinction 
of  winning  several  awards  for  pub- 
lic service  programming. 

Under  the  new  ownership,  WNEW 
Inc.,  the  officers  will  be  William  S. 
Cherry,  Jr.,  president;  Miss  Judis, 
executive  vice-president  and  gen- 
eral manager;  Ira  Herbert,  vice- 
president  and  sales  manager;  Ted 
Cott,  vice-president  in  charge  of 
programs;  Harold  B.  Tanner,  secre- 
tary and  Charles  F.  Knowles,  trea- 
sure- . 

WNEW  went  on  the  air  in  Febru- 
ary, 1934,  as  a  result  of  the  consol- 
idation of  a  group  of  small  New 
Jersey  radio  stations.  Miss  Judis 
was  general  manager  from  the  start 
and  Herbert  became  sales  man- 
ager in  1944.  The  station  pioneered 
in  block  booking,  popularized  disc 
jockey  programming  and  is  regard- 
ed as  a  most  successful  operation 
in  the  radio  trade. 


Miss  Craig  Plans  Trip 

ABC's  Nancy  Craig,  women's 
service  commentator,  will  leave 
New  York  on  Sunday  with  23  other 
women  reporters  and  photographers 
on  a  12-day  visit  to  Iceland,  Sweden, 
Norway,  Denmark,  and  Finland. 
The  group  will  cover  the  "woman's 
angle"  in  Scandinavian  life  as  guests 
of  those  countries.  Miss  .Craig  will 
record  interviews  while  abroad  for 
broadcast  on  her  ABC  program, 
Monday-Friday  at  1:15  p.m.,  during 
her  absence. 


Send  i3i r  tlid ay 
Cj ?ra  e  t  inaA  ^Jo  

November  18 
Pat  Alan  Bobby  Jarvis 

Don  Quinn  Sharon  Grainger 
Sam  Kaufman        Johnny  Mercer 

November  L9 
Charme  Allen       Tommy  Dorsey 
Bob  Harris         Natalie  Feldman 

November  20 
Fran  Allison        Walter  Biddick 
Judy  Canova        Frank  Thomas 
Art  James 

November  21 
Joe  Du  Mond      Edward  K.  Oats 

Ted  Straeter 

November  22 
Frank  Graham  Mildred  Hallmark 
Hoagy  Carmichael       Dick  Pack 
Arthur  Miller  Glen  Litten 

Howard  A.  Petrie 

November  23 

Mary  Milford 

November  24 
Harris  Barris  Ei'een  Barton 

Guy  Bonham  Don  McLaughlin 
Joan  Brooks  Edward  J.  Wallis 
Art  Fulton  Irene  Wicker 

Lois  Zarley 


hat  other  ^y^hristmas  present 
can  you  name  that... 


. .  you  wouldn't  want  to  exchange 


AND. 


. .  never  wears  out 


. .  is  so  quick  and  easy  to  buy 
. .  pleases  everyone  on  your  list 
. .  gives  itself  all  over  again 
(with  interest)  ten  years  later? 


. . .  comes  in  so  handy  on  rainy  days 


. . .  keeps  increasing  in  value 


avings  irftonds 


Automatic  Saving  is  Sure  Saving 


THIS  SPACE  CONTRIBUTED  BY  RADIO  DAILY 


RADIO  DAILY: 


Friday.  November  18,  1949 


Crosley  Executives 
Given  Promotions 


DUNVILLE 


(Continued  from  Page  1) 

of  the  firm's  operating  divisions  and 
subsidiaries.  These,  in  addition  to 
Crosley  Broadcasting,  include  Cros- 
ley, New  Idea,  American  Central, 
Nashville  and 
Lycoming-Spen- 
cer divisions: 
the  Crosley  dis- 
tributing corpor- 
ation and  the 
Carrollton  Fur- 
niture Manufac- 
turing Company, 
A.  C.  F  -  Brill 
Motors  and  the 
New  York  Ship- 
building Corpor- 
ation. 

A  s  president 
of  Crosley 
Broadcasting  Corporation,  Dunville 
will  have  administrative  responsi- 
bility for  WLW,  50,000-watt  Cincin- 
nati clear  channel  station;  three  tele- 
vision outlets,  WLW-T,  Cincinnati; 
WLW-D,  Dayton  and  WLW-C,  Col- 
umbus, as  well  as  FM  outlets  in  the 
same  cities;  and  shortwave  stations 
which  Crosley  Broadcasting  oper- 
ates for  the  U.  S.  State  Department 
ut  Mason  and  Bethany,  Ohio. 

Native  Of  Kentucky 

Shouse,  46-year-old  native  of  Cyn- 
thiana,  Kentucky,  completed  his  20th 
anniversary  in  the  broadcasting  field 
this  year.  In  1929,  he  joined  CBS  as 
its  first  Chicago  sales  representative. 
Five  years  later  he  joined  the  Stack- 
Goble  advertising  Agency,  resigning 
after  a  brief  period  to  return  as  man- 
ager of  KMOX,  Columbia-owned 
station  in  St.  Louis.  Since  joining 
the  Crosley  organization  as  vice- 
president  in  charge  of  broadcasting 
in  1937,  Shouse  has  led  WLW  to  a 
large  number  of  national  awards  in 
programming,  promotion  and  other 
fields.  In  1946  he  was  named  presi- 
dent of  Crosley  broadcasting  and 
last  year  was  elected  board  chair- 
man. 

Started  At  KMOX 

Dunville,  42,  is  a  native  of  St. 
Louis.  After  a  period  in  the  automo- 
tive business,  he  joined  the  sales  de- 
partment of  station  KMOX,  and 
shortly  thereafter  became  assistant 
general  manager.  It  was  at  KMOX 
that  Dunville  and  Shouse  began  an 
association  in  broadcasting  which 
has  continued  for  nearly  two  de- 
cades. In  1937,  Dunville  joined  the 
executive  staff  at  WLW  as  assistant 
to  Shouse,  thereafter  holding  succes- 
sive posts  as  general  manager  of 
WSAI,  then  owned  by  the  Crosley 
interests;  general  sales  manager  of 
WLW  and  WSAI,  and  starting  in 
1944,  as  vice-president  and  general 
manager  of  Crosley  Broadcasting 
Corporation.  For  the  past  two  years 
he  has  actively  supervised  the  devel- 
opment of  the  three  television  sta- 
tions now  operated  by  the  firm.  To- 
gether with  Shouse  he  was  respon- 
sible for  the  establishment  of  a  mer- 
chandising and  promotional  program 
unique  in  the  broadcasting  field. 


NETWORK  SONG  FAVORITES 

The  top  30  songs  of  the  week  (more  in  case  of  ties),  based 
on  the  copyrighted  Audience  Coverage  Index  Survey  of 
Popular  Music  Broadcast  over  Radio  Networks.  Published 
by  the  Office  of  Research,  Inc.,  Dr.  John  Peatman,  Director. 

Survey  Week  of  November  4-10,  1949 

TITLE  PUBLISHER 

A  Dreamer's  Holiday  Shapiro-Bernstein 

A  Thousand  Violins  Paramount 

Ain't  She  Sweet  Advanced 

Charlie  My  Boy  Bourne 

Dear  Hearts  And  Gentle  People  E.  H.  Morris 

Don't   Cry   Joe  Harms 

Georgia  On  My  Mind  Peer 

Hop   Scotch  Polka  Cromwell 

Huckle   Buck  United 

I  Can  Dream  Can't  I  Chappell 

I  Never  See  Maggie  Alone  Bourne 

Jealous  Hear!  Acuff   &  Rose 

Just  For  Fun  Paramount 

Last  Mile  Home  Leeds 

Let's    Harmonize  Santly-Joy 

Let's  Take  An  Old  Fashioned  Walk  Berlin 

Maybe  It's  Because  Bregman-Vocco-Conn 

Meadows   Of   Heaven  Laurel 

Mule  Train  Walt  Disney 

Now  That  I  Need  You.  (Where  Are  You)  Famous 

River    Seine  Remick 

Room  Full  Of  Roses  Hill  &  Range 

She  Wore  A  Yellow  Ribbon  Regent 

Slipping    Around  Peer 

Some    Enchanted   Evening  Chappell 

Someday  You'll  Want  Me  To  Want  You  Duchess 

That  Lucky  Old  Sun  Robbins 

Toot   Toot  Tootsie   Goodbye  Feist 

You  Told  A  Lie  Bourne 

Younger  Than   Springtime  Chappell 

You're  Breaking  My  Heart  Mellin 


Second  Group 

TITLE  PUBLISHER 

Eye  Bye  Baby  J.  J.  Robbins 

Crocodile  Tears  Johnstone-Montei 

Dime  A  Dozen  E.  H.  Morris 

Festival  Of  Roses  Witmark 

Fiddle  Dee  Dee  Harms 

Hush    Little    Darlin'  Michael 

I  Never  Heard  You  Say  Kramer- Whitney 

I  Only  Have  Eyes  For  You  Remick 

In  Santiago  By  The  Sea  Life  Music 

It's  A  Wonderful  Life  Lombardo 

I've  Got  A  Lovely  Bunch  Of  Cocoanuts  Cornel! 

Make  Believe  (You  Are  Glad  When  You're  Sorry).  .  .Bregman-Vocco-Conn 

My    Street  Campbell 

Oh  You  Beautiful  Doll  Remick 

Over   The   Hillside  Dryer 

Rudolph  The  Red-Nosed  Reindeer  St.  Nicholas 

Souvenir   Beacon 

Sweetest  Words  I  Know  Life  Music 

There's  Yes  Yes  In  Your  Eyes  Witmark 

Through  A  Long  And  Sleepless  Night  Miller 

Wishing  Star  Broadcast  Music 

Copyright,  1949,  by  Office  of  Research,  Inc. 


New  Audience  Survey 
System  Is  Introduced 


(Continued  from  Page  1) 

of  men,  women  and  children  in  audi- 
ence as  well  as  racial  stock  of  people 
and  also  supplies  simplified  audience 
flow  data. 

Measure  Inside  And  Outside 
The  new  survey,  according  to 
ARB,  attempts  to  simplify  radio 
audience  information  for  subscribers 
and  to  provide  complete  measure- 
ment both  inside  and  outside  the 
home. 

The  Washington  sample  consists  of 
1,000  persons  chosen  by  the  prob- 
ability method  so  that  each  person 
has  a  chance  to  be  selected.  ARB  in- 
terviewers place  diaries  with  per- 
sons selected  and  selectees  carry  it 
with  them  at  all  times  recording 
programs  heard  during  the  week. 
Diaries  are  returned  to  ARB  and  re- 
sults are  projected  on  the  theory 
that  the  sample  persons  are  repre- 
sentative. AM,  FM,  and  TV  shows 
are  covered. 

Breakdown  Given 

The  October  survey  shows  average 
daily  totals  among  1,400,000  persons 
in  greater  Washington  of  3,001,386 
person  hours  of  AM-FM  listening; 
801,360  person  hours  of  TV  listening; 
and  189,980  person  hours  of  auto  ra- 
dio listening  with  the  later  catagory 
included  in  the  AM-FM  totals. 

The  ten  top  ranking  programs  in 
the  Washington  area  for  the  period 
October  15-31  were  found  to  be  as 
follows:  (The  percentage  rating  for 
each  program  is  shown  in  paren- 
thesis) 


Persons 

Jack  Benny — WTOP   281,950 

Radio   Theater — WTOP.  .  1  ill.. '{50 

Amos  and  Andy — WTOP.  189.600 

Walter  Winchell — WMAL  187,500 

Talent  Scouts — WTOP...  183,300 

My  Friend  Irma — WTOP.  169,000 

Charlie  McCarthy — WTOP  167,350 

Bob  Hope — WRC   165,950 

Fibber  and  Molly — WRC.  161.800 

Fat    Man — WMAL   150. (Mill 


(20.3) 
( 13.8) 
(13.7) 
(13.51 
(13.2) 
(12.2' j 
t  12.1  I 
I  12.01 
111.71 
(11.5) 

ARB  plans  to  bring  the  new  radio 
service  to  additional  cities  as  rapid- 
ly as  a  sound  expansion  can  be  ac- 
complished. The  firm  already  issues 
television  audience  reports  in  New 
York,  Philadelphia,  Baltimore  and 
Washington. 


British  Radio  Exports 
To  Latin  America  Drop 

British  radio  equipment  exports  to 
Latin  America  dropped  in  the  first 
six  months  of  1949  compared  with 
1948.  Figures  are:  '48  (Jan. -Dec.) 
841,899  pounds,  against  337,064 
pounds  for  Jan. -June,  '49. 

Exports  of  radio  receivers  and  ra- 
diograms, including  chassis  are  way 
down  but  sound  reproducing  equip- 
ment, test  gear,  components,  valves 
and  cathode  ray  tubes  are  up  over 
'48.  Transmitter,  communication  and 
navigational  aid  equipment  are  also 
down  but  not  seriously. 

Argentina  and  Chile  have  held 
steady  as  importers  while  Uruguay 
stepped  up  purchases  almost  three- 
fold. This,  however,  is  offset  by  a 
serious  drop  of  imports  by  Brazil 
and  Venezuela. 


Section  of  RADIO  DAILY.  Friday,  November  18.  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


FCC  BANS  THEATER-TELE  PICKUPS 


TELE  TOPICS 


I  OVERS  of  mystery  drama  will  get  only 
mild  satisfaction  from  "Plainclothes- 
man,"  a  Transamerican  package  added  to 
the  Du  Mont  lineup  fairly  recently. 
Scripts  are  routine  and  not  overly-inspired 
and  bear  a  close  resemblance  to  a  class 
B-minus  movie.  This  week's,  which  was 
a  trifle  better  than  some  others  seen  on 
the  series,  involved  a  gentleman  who 
cuckholds  his  best  friend,  inadvertently 
kills  his  paramour  then  disposes  of  the 
body  and  tries  to  pin  the  rap  on  the 
husband.  Needless  to  say,  the  dastard  is 
apprehended  by  the  hero  of  the  title, 
an  unseen  police  lieutenant,  and  his  assist- 
and  in  enterprising  fashion.  Production 
was  devised  to  get  as  much  suspense  as 
possible  out  of  the  situation,  even  tho' 
viewers  knew  whodunit  and  that  the 
villain  must  be  caught  before  sign-off. 
.  .  .  Plainclothesman  himself  is  never 
seen;  the  subjective  camera  technique  is 
used  whenever  he  is  on  scene.  His  voice 
belongs  to  Ken  Lynch.  Acting  and  direc- 
tion this  week  were  on  a  high  professional 
level.  Cast  included  Earl  Hammond,  Elaine 
Williams,  Jim  Boles,  Billy  Lou  Watt  and 
Jack  Orrison.  Bill  Marceau  directed  and 
script  was  by  Gilbert  Braun. 

• 

^^BS  SOLD  its  second  hour-long  Thanks- 
^  *  giving  Day  special  yesterday  when 
Hotpoint,  Inc.,  division  of  GE,  signed  for 
'Hotpoint  Holiday,"  variety  seg  to  be 
aired  on  the  full  web  at  4  p.m.,  EST. 
Rudy  Vallee  will  emcee,  and  other  acts 
include  Guy  Lombardo,  Sam  Levenson, 
Carol  Bruce  and  Raye  &  Naldi.  Barry 
Wood  is  producing  and  Herb  Sussan  will 
direct.  Maxon  is  the  agency.  Program  will 
precede  the  Longines  holiday  special.  .  .  . 
In  keeping  with  the  dignity  of  the  Met's 
first  nite  audience.  ABC  cameramen  cov- 
ering the  event  will  be  required  to  wear 
tuxedos,  and  the  red  tally  lights  on  the 
cameras  will  be  disconnected  so  as  not  to 
disturb  the  music  lovers.  .  .  .  Arthur 
Godfrey's  Chesterfield  and  Coke  show  this 
week  was  one  of  his  best.  Jerry  Colonna, 
who  is  being  wasted  on  AM,  offered  a 
standout  bit  of  comedy.  .  .  .  The  Howdy 
Doody  Victor  record  album  will  be  in 
the  stores  by  Dec.  1  to  cash  in  on  the 
Christmas  trade. 


N' 


|  BC  HAS  set  the  dates  for  its  new 
opera  series,  to  be  supervised  and 
conducted   by  Dr.   Peter   Herman  Adler. 
Kurt  Weill's    "Down  In  The  Valley''  will 
be  aired  Jan.  )4,  10  p.m.,  EST,  and  will 
be  followed  bv  new  English  translations 
of    "Madame   Butterfly,"  Feb.   11;  "The 
Bat,"  Mar.  11,  and  "Tales  Of  Hoffmann," 
Aor.  8.  All  will  be  cut  to  an  hour  except 
rj    Weill's    work,    which    will    run    only  30 
minutes.    Not  yet   scheduled   is   a  new 
;    work    by    Gian-Carlo    Menotti,  commis- 
|  sioned  by  the  web. 


Sales,  Profits  Boost 
Reported  By  Du  Mont 


Net  sales  of  $29,507,000  for  the  40 
weeks  ending  Oct.  9.  1949  were  re- 
ported yesterday  by  Allen  B.  Du- 
Mont  Laboratories,  Inc.,  compared 
with  $17,374,000  for  the  correspond- 
ing period  last  year.  Net  profits, 
after  provision  for  Federal  income 
taxes,  rose  from  $1,421,000  in  1948 
to  $1,676,000  this  year. 

(Net  profits  after  taxes  per  out- 
standing common  share  after  deduc- 
tion preferred  stock  dividends  were 
75  cents  per  share  in  1949  and  70 
cents  last  year. 

Dividend  Declared 

The  firm's  board  of  directors  yes- 
terday declared  a  dividend  of  50 
cents  per  share  on  common  stock 
payable  Dec.  22  to  stockholders  of 
record  Dec.  1.  A  dividend  of  25 
cents  per  share  on  preferred  stock 
also  was  voted,  payable  Jan.  1,  1950, 
to  stockholders  of  record  December 
15. 

According  to  the  statement,  "No 
provision  for  possible  liability  of 
DuMont  in  the  event  of  adverse 
decision  in  certain  existing  patent 
suits  has  been  included  in  this 
figure  nor  has  any  amount  which 
may  accrue  to  DuMont  from  the 
industry's  unauthorized  use  of  Du- 
Mont's  patents." 


Pyo  Dpiiio  Monday 

Washington  —  Representative 
of  Pye.  Ltd.,  prominent  British 
electronics  manufacturing  firm, 
on  Monday  will  demonstrate  the 
company's  video  equipment  for 
members  of  the  FCC.  Scheduled 
for  11:15  a.m..  the  showing  will 
take  place  in  the  Carlyle  Hotel. 
At  2:30  p.m.,  the  demonstration 
will  be  repeated  for  a  group  of 
consulting  engineers. 


Amanda  Randolph  To  WC 

Pianist-singer  Margaret  Johnson 
will  substitute  for  Amanda  Ran- 
dolph on  a  daily  morning  show  over 
DuMont  beginning  next  week  when 
Miss  Randolph  goes  to  Hollywood 
to  fill  a  movie  commitment.  Miss 
Johnson,  originator  of  the  quartet, 
"The  Song  Spinners,"  will  hold 
down  the  spot  until  Miss  Randolph's 
return  Dec.  19. 


CBS  Plugs  Lower  Cost 
Despite  Rate  Boosts 


Continuing  trend  toward  lower 
circulation  costs  is  pointed  up  by 
CBS  this  week  in  a  letter  announ- 
cing rate  increases  for  18  affiliates. 
Signed  by  general  sales  manager 
David  Sutton,  the  letter  reveals  that 
in  January  of  this  year  cost-per- 
thousand  for  the  18  stations  was 
$6.16,  compared  with  $3.97  by  Dec.  1, 
when  all  the  outlets  will  have  higher 
hourly  rates — a  decrease  of  36  per 
cent  for  new  advertisers  and  more 
for  present  bankrollers  protected  at 
the  old  rates  for  six  months. 

Old  and  new  rates  (one  hour,  class 
A)  for  the  stations  follow: 

WNHC-TV    from  $300  to  $400 

WGAL-TV   from  150  to  200 

WTMJ-TV    from  300  to  350 

WRGB    from  250  to  325 

KSD-TV    from  300  to  425 

WBTV    from  150  to  175 

KTTV    from  500  to  750 

WAVE-TV    from  200  to  250 

WTCN-TV    rrom  250  to  325 

KING-TV    from  200  to  300 

WCBS-TV    from  1500  to  2000 

WCAU-TV    from  (500  to  1000 

WTVR    from  220  to  250 

WBKB    from  000  to  800 

WNAC-TV    from  400  to  750 

WOIC    from  300  to  450 

WEWS    from  500  to  600 

WHEN    from  150  to  250 


ABC's  Technical  Plans  Set 
For  Opera's  Opening  Night 


Completing  plans  for  its  pickup  of 
the  Metropolitan  Opera  opening- 
Monday  night,  ABC  yesterday  took 
a  deep  breath  and  revealed  that 
more  than  a  ton  of  equipment  and 
three-quarters  of  a  mile  of  cable  will 
be  installed  in  the  Met  and  that  the 
additional  power  to  be  brought  into 
the  theater  to  supply  the  ci^ht 
cameras  and  auxiliary  operations 
would  be  sufficient  to  provide  50 
homes  with  electrical  services. 

Staff  of  six  directors  will  be  as- 
signed to  the  event,  sponsored  by 
Texas  Co.,  under  producer-director 


Burke  Crotty.  They  are  Marshall 
Diskin.  Robert  Doyle,  Gertrude  Tip- 
per, Theodore  Nathanson.  Perry 
Smith  and  Leonard  Blair. 

The  eight  cameras  will  be  station- 
ed as  follows:  two  on  the  orchestra 
floor,  one  in  the  standing  room  area 
and  the  other  stage  left;  one  on  the 
second  balcony  near  the  proscenium, 
stage  right;  one  adjacent  to  the  ra- 
dio booth  on  first  balcony;  two  back- 
stage; one  in  Sherry's  bar,  and  one 
in  the  39th  street  lobby.  One  back- 
stage and  the  one  in  the  lobby  will 
be  equipped  with  the  Balowstar  lens. 


Bids  Them  Await 
Final  Ruling  On 
Pix-House  TV 


Washington  Bureau  of  RADIO  DAILY 

Washington — The  FCC  said  yester- 
day it  will  grant  no  more  okays  for 
TV  relay  for  "non-experimental  ex- 
hibition purposes"  thereby  making 
official  what  became  apparent  more 
than  a  month  ago  as  the  Commission 
first  turned  down,  then  permitted, 
relays  of  the  World  Series  for  big- 
screen  showing  in  a  Scranton,  (Pa.» 
theater.  It  was  made  plain  at  that 
time  that  the  eventual  okay  in 
Scranton  was  a  special  thing,  with 
policy  against  such  relay.  The  Com- 
mission said  yesterday  that  there  had 
been  misunderstandings  of  its  policy 
which  made  it  seem  best  to  grant 
that  request. 

In  its  notice  yesterday  the  Com- 
mission pointed  out  that  there  is 
currently  no  provision  for  frequen- 
cies for  the  relay  of  theater  TV  pro- 
grams, adding  that  it  "now  has  un- 
der consideration  petitions  recently 
filed  by  several  motion  picture  or- 
ganizations requesting  the  institu- 
tion of  rule-making  proceedings 
looking  toward  the  establishment  of 
a  theater  television  service  and  the 
allocation  of  frequencies  for  such  a 
service. 

"The  Commission  considers  that  to 
continue  to  grant  new  theater  tele- 
vision authorizations  before  a  final 
decision  is  reached  on  whether  or 
not  to  establish  such  a  service  might 
be  misleading  to  the  public  and  to 
persons  contemplating  investment  in 
the  proposed  service." 


KSD-TV  Maps  Coverage 
Of  Veep  Wedding  Today 

St.  Louis — Final  arrangements  for 
televising  the  wedding  here  today 
of  Vice-President  Alben  W.  Barkley 
and  Mrs.  Carleton  S.  Hadley,  were 
announced  yesterday  by  George  M. 
Burbach,  general  manager  of  KSD- 
TV,  which  will  make  the  pick-up 
for  the  NBC  net. 

Four  cameras  and  KSD-TV's  mo- 
bile unit  will  be  used  to  cover  the 
event.  Two  cameras  will  be  spotted 
in  front  of  the  church  to  photograph 
the  wedding  party  and  guests  en- 
tering and  leaving.  Cameras  have 
been  forbidden  in  the  church. 

Two  other  cameras  will  be  used 
at  the  reception  and  wedding  lun- 
cheon which  will  follow  at  a  private 
home. 

Pickup  will  start  at  11:45  a.m., 
EST,  at  the  church  and  will  switch 
to  the  reception  at  12.  NBC  will  cut 
off  at  1  p.m..  EST.  but  KSD-TV  will 
continue  locallv  until  12:30  p.m.. 
CST. 


Section  of  RADIO  DAILY.  Friday.  Nov.  18.  1949 


Fred  D.  Wilson  Heads 
(apehart-Farnsworth 


The   Board   of   Directors   of  the 
Capehart  -  Farnsworth  Corporation 
have  elected  Fred  D.  Wilson  presi- 
dent of  the  firm, 
succeeding  El- 
lery    W.  Stone, 
who    was  ap- 
pointed presi- 
dent of  Capehart 
at  the  time  of  its 
acquisition  by 
the  International 
Telephone  and 
Telegraph  Cor- 
poration. 

Wilson  has  had 
more  than  25 
years  experience 
in  manufactur- 
ing and  sales  in  the  home  appliance 
field  of  which  12  years,  from  1936  to 
1948,  were  served  with  the  RCA 
Victor  Division  of  the  Radio  Corpor- 
ation of  America  variously  as  opera- 
ting vice-president,  national  sales 
manager,  dire  .tor  of  personnel  and 
director  of  purchases. 

In  1948,  Wilson  joined  the  Bendix 
Home  Appliance,  Inc.,  South  Bend, 
Ind.,  as  assistant  to  the  president  and 
shortly  thereafter,  was  appointed 
executive  vice-president. 

Ellery  W.  Stone,  former  president 
of  Capehart-Farnsworth  will  con- 
tinue as  a  member  of  the  Board  of 
the  firm  and  as  president  of  Interna- 
tional Electric  Corp. 


WILSON 


EflGinEERS— 
COnSULTAflTS 


RALPH  B.  AUSTRIAN 

Television  Consultant 

1270  AVENUE  OF  THE  AMERICAS 
NEW  YORK  20,  N.  Y. 
Tel.:  CO.  5-6848 


A.  R.  BITTER 

Consulting  Radio  Engineers 

4125  MONROE  STREET 

TOLEDO  6,  OHIO 
Tel.:  Kingswood  7631 


WILLIAM  L  FOSS,  Inc. 

Formerly  Colton  &  Fott.  Inc. 

927  15thSt.,N.W.  REpublic3883 
WASHINGTON,  D.  C. 


Xmas  Bonuses  Based  On  1949  Sales  Volume 

AH  employees  of  the  Andrea  Radio  Corporation  will  find  their  Christ- 
mas stocking  filled  with  a  bonus  during  the  Holiday  Season,  according 
to  Frank  A.  D.  Andrea,  president  of  the  firm.  The  total  amount  of  the 
bonuses  to  be  distributed  will  be  based  on  the  volume  of  Andrea  sales 
from  the  beginning  of  the  year  right  up  to  Christmas.  Notification  of  the 
bonus  has  already  been  given  by  "Santa"  Andrea  to  all  the  happy 
employees.  Andrea  said  that  he  looks  "forward  to  1950  surpassing  all 
previous  years  in  the  television  field." 


New  Tape  Recorder  Cuts 
Cost  Of  TV  &  MP  Films 


Reduced  production  costs  of  tele- 
vision and  motion  picture  films  are 
promised  with  the  development  and 
adoption  of  synchronous  magnetic 
tape  recording  and  playback  equip- 
ment, developed  by  the  Fairchild 
Recording  Equipment  Corporation, 
Whitestone,  L.  I.,  N.  Y.  Time  and 
labor  costs  are  lowered  by  the  speed 
up  of  production  that  is  accomplish- 
ed with  the  instantaneous  playback 
of  sound  tracks.  If  it  is  necessary  to 
"retake"  the  sound  it  can  be  done  at 
once  and  checked  before  the  cast, 
crew  and  sets  are  disbanded.  Savings 
in  material  costs  for  sound  tracks  of 
at  least  $50  per  hour  are  effected  by 
the  use  of  standard  quarter-inch 
magnetic  tape  instead  of  emulsion 
coated  acetate  film  stock.  Two  such 
synchronous  tape  recorders  are  now 
in  use  by  CBS-TV  for  recording  the 
sound  tracks  of  those  TV  shows  to  be 
transcribed  and  shipped  to  affiliates. 


Hassel  Named  Secretary 
Of  Zenith  Radio  Corp. 

The  election  of  Karl  Hassel  as  sec- 
retary of  Zenith  Radio  Corporation 
was  announced  by  Commander  E.  F. 
McDonald,  Jr.,  president  of  the  firm. 
Hassel  fills  the  position  recently 
vacated  by  the  resignation  of  R.  D. 
Burnet,  former  secretary  and  con- 
troller. McDonald  said  that  Hassel, 
"Has  been  with  Zenith  since  before 
there  was  a  Zenith."  He  began  the 
manufacture  of  radio  parts  years  be- 
fore the  establishment  of  the  broad- 
casting system  we  know  today.  In 
1921,  as  a  partner  in  Chicago  Radio 
Laboratories,  he  was  manufacturing 
complete  receivers  under  the  trade 
name,  "Z-Nith,"  coined  from  the  call 
letters  of  his  amateur  radio  station 
9ZN.  At  this  time  he  joined  forces 
with  McDonald,  and  with  him  or- 
ganized Zenith  Radio  Corporation  in 
1923.  Hassel  is  also  a  director  and  as- 
sistant vice-president  of  the  corpor- 
ation. 


PRODUCTIOn  PARADE 


Metalized  Paper  Capacitors 

Astron  Corporation,  East  Newark, 
N.  J.,  announces  a  new,  improved 
midget  self-healing  metallized  paper 
capacitor  in  both  hermetically  sealed 
and  cardboard  tubular  resigns  in  ad- 
dition to  a  complete  line  of  radio 
noise  suppression  filters.  These 
space-saving  Metalite  improved  cap- 
acitors are  about  one-third  to  one- 
fourth  the  size  and  weight  of  con- 
ventional designs  now  being  manu- 
factured. Created  to  meet  the  grow- 
ing demand  for  small  capacitors, 
type  MQ  possesses  high  insulation 
resistence  at  high  temperatures. 
They  are  available  now  in  voltage 
ratings  up  to  600  volts  and  are  sup- 
plied in  a  hermetically  sealed  con- 
struction with  glass-to-metal  her- 
metic terminal  seals. 

GE  Tube  For  TV  &  FM  Receivers 

A  new  miniature  tube  (6BC5)  de- 
signed primarily  for  use  as  a  radio- 
frequency  and  intermediate  fre- 
quency amplifier  in  TV  and  FM  re- 
ceivers is  now  in  production  at  the 
Owensboro,  Ky.  plant  of  the  General 
Electric  Company.  According  to  J. 
M.  Lang,  manager  of  the  tube  divi- 
sions at  Owensboro,  the  6BC5  rep- 
resents an  improved  version  of  GE's 
6AG5  and  is  interchangeable  with 
that  tube. 


DuM  Adds  Console  To  TV  Line 

A  new  12%"  console  TV  receiver, 
with  the  added  feature  of  a  Local- 
Distant  switch,  which  extends  the 
range  of  good  recpetion  by  many 
miles,  has  been  announced  by  Ernest 
A.  Marx,  general  manager  of  the  re- 
ceiver sales  division,  Allen  B.  Du- 
Mont  Labs.  The  new  receiver,  called 
the  "Canterbury,"  also  includes  full 
range  frequency  modulation  radio 
and  provisions  for  attaching  a  record 
player.  Price  of  the  new  model  is 
$379.50. 

Rectangular  All-Glass  TV  Tube 

What  is  claimed  as  a  revolutionary 
development  in  TV  picture  tubes, 
the  new  Hytron  type  16RP4,  a  di- 
rectly-viewed, 16-inch  tube  with  a 
rectangular  screen,  has  been  an- 
nounced by  Bruce  A.  Coffin,  presi- 
dent of  Hytron  Radio  &  Electronics 
Corp.,  Salem,  Mass.  The  rectangular 
shape  permits  smaller,  less  costly 
cabinets  for  TV  receivers.  Also  the 
Hytron  16RP4  is  the  shortest  16-inch 
picture  tube  on  the  market,  accord- 
ing to  the  company.  In  fact,  the  new 
Hytron  tube  takes  approximately  the 
same  cabinet  space  as  a  round  12- 
inch  picture  tube.  Automatically  this 
new  tube  development  sets  the  pace 
for  more  compact  and  economical 
TV  set  designs. 


Audio  Vital  In  Sale 
Of  Video  Receivers 


Chicago — An  increasing  awareness 
on  the  part  of  radio  and  television 
purchasers,  that  the  tone  quality  of 
the  sets  they  purchase  is  of  prime 
importance,  has  been  voiced  by  two 
manufacturing  executives  here,  in 
related  but  varied  electronic  fields. 

Walter  H.  Stellner,  vice-president 
of  Motorola,  Inc.  said  "In  a  competi- 
tive market  where  many  excellent 
receivers  are  available,  a  superior 
sound  system  is  often  the  deciding 
factor  in  making  a  sale." 

"Very  Costly  Economy" 

James  P.  Quam,  president  of  Quam 
Nichols,  manufacturers  of  loud 
speakers  warned  that  the  use  of  an 
undersize  or  cheap  speaker  can  be 
"a  very  costly  economy"  for  a  manu- 
facturer who  hopes  to  merchandise 
his  sets  in  an  increasingly  competi- 
tive market.  Quam's  remarks  were 
prompted  by  the  suggestion  of  a  con- 
sumers' research  group  that  televi- 
sion set  owners  place  a  reflecting 
board  near  the  speaker  grill  of  theii 
sets  to  improve  the  sound  quality. 
According  to  Quam,  this  suggestion 
"over-simplifies  the  remedy  to  a 
very  serious  shortcoming  in  many 
telesets."  The  fact  that  a  consumers' 
research  group  finds  it  necessary  to 
advise  teleset  owners  on  makeshift 
methods  of  getting  better  quality 
sound  out  of  their  sets  indicates  that 
the  public  itself  is  aware  of  the 
audio  shortcomings  of  a  good  many 
sets,"  he  stated. 


EflGinEERS— 
COnSULTftDTS 


McNARY  &  WRATHALL 
RADIO  ENGINEERS 

906  Natl.  Press  Bldg.     1407  Pacific  Ave. 
Washington  4,  D.C.      Santa  Cruz,  Cal. 
Member  AFCCE 


L  W.  ANDREWS,  INC. 

RADIO  CONSULTANTS 

219  WHITAKER  BLDG. 
DAVENPORT,  IOWA 
Phone  2-7824 


GEORGE  P.  ADAIR 

Radio  Engineering  Consultants 

Executive  1230 
Executive  5851 
1833  M  STREET,  N.W. 
WASHINGTON  6,  D.  C. 


The  National  Daily  Newspaper  of   Commercial   Radio   and  Television 


VOL.  49,  NO.  33 

NEW  YORK,  MONDAY,  NOVEMBER  21,  1949 

TEN  CENTS 

GOV'T  PLANS  SET  FOR  ANTI-TRUST  SUIT 


Standing  Committees 
Of  NAB  Cut  To  Nine 


Washington  Bureau  of  RADIO  DAILY 
Washington  —  Carrying  forward 
the  streamlining  process  which  got 
under  way  earlier  this  year,  the 
NAB  board  of  directors  last  week 
voted  to  cut  the  number  of  standing 
committees  to  nine,  with  an  overall 
total  of  53  members. 

The  following  will  have  five  mem- 
bers each:    Association   of  Women 
Broadcasters  Committee,  Broadcast 
Advertising  Committee,  Employee- 
(Continued  on  Page  2) 


Guy  Named  President 

Of  The  IRE  For  1950 


Raymond  F.  Guy,  manager  of  ra- 
dio and  allocations  engineering  for 
NBC,  has  been  elected  president  of 
the  Institute  of  Radio  Engineers,  it 
was  announced  this  week  by  the  In- 
stitute's Board  of  Directors.  Sir  Rob- 
ert Watson-Watt,  governing  director 
of  Sir  Watson-Watt  &  Partners.  Ltd.. 
of  London,  was  elected  vice-presi- 
dent. 

Mr.  Guy  had  been  a  broadcast  en- 
gineer for  thirty  years,  having  start- 
ed as  a  radio  amateur  in  1911.  He 
joined  WJZ  in  1921  and  has  been 
with  NBC  since  1929. 

Sir  Robert.  1947  I  R  E  Fellow 
(Continued  on  Page  2) 


Lemmon  Makes  Comment 
On  FCC  Investigation 

Walter  S.  Lemmon,  head  of  World 
Wide  Broadcasting  Corp.,  Friday, 
said  that  the  proposed  FCC  inquiry 
into  the  operations  and  ownership  of 
international  radio  stations  WRUS, 
WRUX,  WRUL,  WRUW,  and  WRUA, 
all  located  at  Scituate,  Mass.  was 
concerned  with  an  application  by 

(Continued  on  Page  2) 


Anniversary  Parly 

George  Frey,  recently  named 
director  of  television  sales  at 
NBC.  was  the  guest  of  honor  at 
a  party  celebrating  the  25th  an- 
niversary of  his  association  with 
the  network,  which  was  held 
Thursday  night  at  the  Rainbow 
room,  RCA,  building.  Frey  was 
presented  with  a  watch  by  50 
of  his  NBC  sales  associates  with 
Sid  Eiges  acting  as  emcee. 


.\i<«<»  Gesture 

WTOP.  Washington  CBS  af- 
filiate, last  Thursday  night  got 
an  emergency  call  for  a  spot 
announcement  asking  for  blood 
donations  to  save  the  life  of  an 
NBC  television  engineer  ill  at 
Gallinger  Hospital.  The  CBS  af- 
filiate, canceling  a  station  break, 
put  the  request  on  at  9:30  p.m., 
and  within  a  matter  of  minutes 
received  forty  calls  offering  aid. 
One  was  from  Connecticut. 


$3, 


Billings  Rise; 
Is 


With  the  sale  of  three  hours  of 
new  programs  and  renewals  of  two 
hours  and  forty-five  minutes  of  com- 
mercial programming  weekly.  Mu- 
tual has  added  $3,800,000  in  billings 
to  the  network,  A.  N.  Hult.  sales 
vice-president  of  MBS.  announced 
Friday. 

The  American  Federation  of  La- 
bor, new  to  Mutual,  and  Miles  Lab- 
oratories, now  in  its  fifth  year  of  as- 
sociation with  the  net,  will  each 
spend  more  than  a  million  dollars 
in  1950. 

The  A.  F.  of  L.  begins  sponsorship 
(Continued  on  Page  2) 


Stage  Ready  For  Action  Against  Webs; 
Believe  D.  Of  J.  Will  Prosecute 
In  Spite  Of  FCC's  Apathy 


Say  Constitution  Aids 
Religion-On-Radio 


Washington  Bureau  of  RADIO  DAILY 
Washington — The  Constitution  not 
only  does  not  rule  out,  but  it  lends 
encouragement  to,  the  establishment 
of  a  religious  broadcasting  service, 
the  FCC  was  told  Friday  by  the 
Southern  Baptist  Convention  and 
the  executive  board  of  the  Baptist 
General  Convention  of  Texas.  These 
(Continued  on  Page  8) 


Southwest  Station  Reps 
Form  New  Association 

Dallas — Newly  formed  Southwest- 
ern Association  of  Broadcast  Repre- 
sentatives were  hosts  to  over  100  ad- 
vertisers, agency  and  station  person- 
nel at  a  special  luncheon  in  the 
Baker  Hotel  last  Thursday. 

Recently  formed  SABR  is  com- 
posed of  George  Harding,  Branham 
(Continued  on  Page  2) 


'Greatest  Story"  Honored  Benson  Leaves  Mutual; 
By  Freedom  Foundations    Was  Nat.  Sales  Manager 


■  Valley  Forge,  Pa. — A  Freedom 
Foundations  award  for  outstanding 
contribution  to  the  American  way  of 
life  went  today  to  "The  Greatest 
Story  Ever  Told,"  inspirational  pro- 
gram sponsored  by  the  Goodyear 
Tire  &  Rubber  Co.  on  ABC.  Second 
(Continued  on  Page  5) 


George  Benson,  national  sales 
manager  of  Mutual,  resigned  on  Fri- 
day. Benson  has  been  with  Mutual 
for  the  past  four  years.  Prior  to  then 
he  was  sales  manager  of  the  ABC 
web.  No  successor  at  Mutual  is  con- 
templated with  Ade  Hult  taking 
over  the  department's  activities. 


BAB  Study  Reveals  Similarity 
Of  Radio,  TV  Rate  Practices 


Shorter  rate  guarantee  periods, 
higher  charges  for  shorter  program 
periods  in  relation  to  basic  hourly 
rate  and  extra  charges  for  studio 
use  were  among  the  major  differ- 
ences between  TV  and  AM  station 
rate  practices  revealed  in  a  survey 
by  the  Broadcast  Advertising  Bu- 
reau and  mailed  to  BAB  members 
over  the  weekend. 

Made  at  the  request  of  the  BAB- 
TV  Standardization  group,  the  study 


covers  discounts,  time  classifications, 
relationship  of  rates  for  various  pro- 
gram and  announcement  lengths, 
facilities  charges,  rate  protection, 
agency  commissions  and  related 
subjects.  It  reported  a  large  degree 
of  similarity  between  AM  and  TV 
rate  custorns. 

The  shorter  rate  guarantee  peri- 
ods, BAB  said,  reflect  "the  constant 
and  rapid  increase  in  the  number  of- 
(Continued  on  Page  7) 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  With  its  in- 
vestigative work  already  done, 
the  Department  of  Justice  now. 
is  marking  time  before  pro- 
ceeding with  an  all-out  anti- 
trust battle  against  the  three 
major  networks.  The  FCC  is 
reliably  reported  to  have  been 
cool  to  the  idea  of  anti-trust 
action,  but  its  own  moves  to 

(Continued  on  Page  5) 

Sedgwick  Favors 
Can,  Radio  Changes 

Toronto — Declaring  that  the  Cana- 
dian Broadcasting  System  should  be 
free  from  limitations  which  commer- 
cialism imposes.  Harry  Sedgwick, 
president  and  general  manager  of 
CFRB,  Toronto,  in  an  appearance 
before  the  Royal  Commission  on  Na- 
tional Development  on  Arts,  Letters 
and  Sciences,  suggested  that  the 
government  network  be  devoted  to 
public  service  programming. 

Sedgwick's  brief  called  for  a  di- 
(Continued  on  Page  8) 


'Whistler'  Coast  Rating 

Tops  Nielsen  Report 

"The  Whistler"  was  again  the  lead- 
er in  Pacific  Nielsen  Ratings  for 
September,  with  16.8.  "Lux  Radio 
Theater"  was  second  with  16.2.  fol- 
lowed by  "People  Are  Funny."  "Ad- 
(Continued  on  Page  5' 


Thanksgiving  Show 

Mrs.  Ralph  Bunche.  wife  of 
the  United  Nations  mediator,  re- 
lated the  story  of  the  first  Thanks- 
giving to  a  group  of  children 
from  other  lands,  on  the  CBS-TV 
religious  series.  "Lamp  Unto  My 
Feet,"  Sunday.  Nov.  20  at  4:30 
5:00  p.m.,  EST.  The  first  Thanks- 
giving was  portrayed  in  a 
15  minute  drama,  which  included 
an  authentic  Indian  prayer. 


■ 


2 


RADIO 


DAILY 


Monday,  November  21.  1949 


Vol.  49,  No.  33    Monday,  Nov.  21,  1949    10  Cts. 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays.  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President ;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicoute, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily, 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337,  7-6338. 
Cable  address:  Radaily,  New  York. 

WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older,  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
360  No.  Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
"nder  the  act  of  March  3,  1879. 


FINANCIAL 


—  (November  18)  — 

NEW  YORK  STOCK  EXCHANGE 


ABC   

Admiral  Corp. 
Am.  Tel.  &  Tel 

CBS  A   

CBS  B    251/4 

Philco    301/2 

Philco  Pfd   83V2 

RCA  Common 
RCA  First  Pfd. 
Steward-Warner 
Westinghouse    .  . 
Westinghouse  Pfd 
Zenith  Radio 


High    Low  Close 

73/4     71/4  73/4 
30       295/8  295/g 
146l/4  146 1/8  146l/4 
251/4    241/4  25% 
UVi 
291/2 
83 

123/s 
73 

11% 
27% 


12% 
73 
11% 
281/2 
102 
29  3 8 


102 

28V4 


251/4 
30% 
831/2 
12% 
73 

11% 
281/2 
102 
29?R 


Net 
Chg. 

+  Va 

+  Va 

+  % 

+  1 

+  H/i 

+  V2 

—  % 
+  % 

+  3/4 

+  V» 

+  1% 

—  '/« 


NEW  YORK  CURB  EXCHANGE 
Hazeltine  Corp.  . .     15       14%  14% 
Nat.  Union  Radio  .    2%      2i/2  IVl 
OVER  THE  COUNTER 

Bid  Asked 

Du  Mont  Lab   14'/4  15l/4 

Stromberg-Carlson    13%  14% 

WCAO  (Baltimore)    17  21 

WJR    (Detroit)    7%  *y/4 

Southwest  Station  Reps 
Form  New  Association 


'Continued  from  Page  1) 

Agency;  Frank  Brim,  Katz  Agency; 
Howard  Dunavan.  Lone  Star  Chain; 
Buell  Herman.  Edward  Petry  and 
Co.,  Inc.;  Clyde  Melville,  Taylor- 
BoirofT,  Inc.;  Ken  Sibson,  Ra-Tel 
representatives,  and  Clarke  Brown, 
Texas  State  Network,  spot  sales 
division.  According  to  Paul  Girard. 
Paul  Girard  Company,  general 
chairman  of  the  new  group,  the  pur- 
pose of  SABR  is  to  further  increase 
the  effectiveness  of  spot  radio  and 
broaden  the  service  scope  of  station 
reps. 


Standing  Committees 

Of  NAB  Cut  To  Nine 


(Continued  from  Page  1) 

Employer  Relations  Committee,  En- 
gineering Committee,  FM  Commit- 
tee, Government  Relations  Commit- 
tee, and  Un-Affiliated  Stations  Com- 
mittee. 

On  the  Radio  Committee  and  the 
Television  Committee  there  will  be 
nine  members  each,  representing 
management,  programming,  sales, 
research,  public  affairs,  standards 
and  education. 

The  NAB  president  is  authorized 
to  appoint  alternates,  with  two  for 
each  of  the  five-man  bodies  and 
three  for  the  nine-member  commit- 
tee. The  alternates  will  be  former 
members  of  the  committees. 

The  board  also  approved  the  ap- 
pointment of  an  ad  hoc  board  com- 
mittee to  outline  rights  and  privil- 
eges of  associate  members  of  the 
NAB  for  district  directors  and  others 
interested.  This  committee  is  to  re- 
port at  the  board's  February  meet- 
ing at  Phoenix,  Ariz. 

The  ad  hoc  group  is  also  to  study 
and  submit  to  the  February  meeting 
a  recommendation  on  whether  or 
not  non-member  stations  and  others 
should  be  made  elegible  to  attend 
future  district  meetings  and  national 
conventions. 

The  Standards  of  Practice  and 
Education  Committee  is  to  be  known 
hereafter  as  the  Standards  and  Ed- 
ucation Committee. 


Mutual  Billings  Rise, 

$3,800,000  Is  Added 

(Continued  from  Page  1) 

of  a  five-a-week  news  program  on 
January  2  over  a  coast-to-coast 
hookup  and  Miles  Laboratories  will 
continue  its  five-a-week  sponsorship 
of  "Queen  For  A  Day." 

Other  new  advertisers  include  the 
Hallicrafters  Co.  of  Chicago  which 
will  sponsor  "Hollywood  Quiz" 
starting  Dec.  10,  and  the  Chamber- 
lain Sales  Corp.  who  will  pick  up 
the  tab  for  "John  B.  Kennedy  and 
the  News"  starting  Dec.  24.  Double- 
day  &  Company,  book  publishers, 
will  sponsor  a  six-day-a-week  pro- 
gram starting  January  2.  Program 
details  have  not  yet  been  worked 
out. 

Other  new  deals  include  the  Ben- 
jamin Moore  Company's  sponsorship 
of  "Your  Home  Beautiful"  starting 
in  March. 

"The  Fishing  And  Hunting  Club 
of  the  Air"  has  been  renewed  for 
sponsorship  by  the  Mail  Pouch  To- 
bacco Company,  and  two  religious 
programs  have  retained  sponsorship; 
the  Christian  Reformed  Church  will 
continue  "Back  To  God"  for  another 
52  weeks  and  the  Radio  Bible  Class 
will  also  stay  for  52  weeks. 


Sportscasters  Honored 

Cleveland  —  Jimmy  Dudley  and 
Jack  Graney,  who  aired  the  Cleve- 
land Indians  games  on  WJW  during 
the  past  season,  have  been  given  a 
special  award  by  the  Cleveland  Jun- 
ior Chamber  of  Commerce  for  "out- 
standing service  to  the  community 
beyond  the  call  of  duty." 


Lemmon  Makes  Comment 
On  FCC  Investigation 

(Continued  from  Page  1) 

World  Wide  for  an  FCC  permit  to 
boost  the  power  of  WRUW  from 
20,000  watts  to  250,000  watts.  He  said 
that  the  stations  had  been  relicensed 
on  Sept.  30  at  their  present  power 
level  for  a  period  of  six  months  and 
that  his  organization  had  not  applied 
for  new  licenses  at  this  time. 
FCC's  Side  Stated 
In  announcing  the  proposed  in- 
quiry into  World  Wide's  operations, 
the  FCC  said  that  the  stations  had 
applied  for  license  renewals  and  that 
before  renewal  action  was  taken  it 
would  hold  hearings  to  determine: 

1.  The  nature  of  non-Govern- 
mental program  material. 

2.  If  operations  conform  to  inter- 
national broadcasting  regulations. 

3.  Whether  the  frequencies  have 
been  used  for  domestic  broadcasts. 

4.  Whether  the  renewal  applica- 
tions contain  "full  and  complete  dis- 
closures relative  to  the  real  party  or 
parties  in  interest." 

5.  Whether  the  "persons  in  con- 
trol .  .  .  have  correctly  represented 
their  monetary  investments  in  the 
licensee  corporation." 

6.  And  the  interrelationship  of 
World  Wide  Broadcasting  Corp.; 
Radio  Industries  Corp.,  a  Lemmon 
Company,  and  the  World  Wide 
Broadcasting  Foundation,  a  non- 
profit organization. 

World  Wide  is  the  only  one  of 
seven  international  broadcasting  li- 
cencees  which  has  been  developing 
its  own  program  packages  for  beam- 
ing overseas,  according  to  Mr.  Lem- 
mon. However,  he  continued,  most 
of  its  broadcasting  hours  are  devoted 
to  Voice  of  America  programs. 


Guy  Named  President 

Of  The  IRE  For  1950 


(Continued  from  Page  1) 

Award  winner,  is  considered  Brit- 
ain's foremost  radar  authority. 

Elected  as  IRE  directors-at-large 
for  the  1950-1951  term  were  William 
R.  Hewlett,  v-p  of  Hewlett  Packard 
Company,  and  James  W.  McRae,  di- 
rector of  electronics  and  television 
research  of  Bell  Telephone  Labora- 
tories. 

Regional  directors  who  were  elec- 
ted include:  in  the  North  Atlantic 
Region,  Prof.  Herbert  J.  Reich,  Yale 
Univ.;  in  the  Central  Atlantic  Re- 
gion, Prof.  Ferdinand  Hamburger. 
Jr.,  of  Johns  Hopkins;  in  the  Central 
Region,  John  D.  Reid,  manager  of 
research,  Crosley  Division  of  Avco 
Manufacturing  Corp.;  in  the  Pacific 
Region,  Prof.  Austin  Eastman  of  the 
Univ.  of  Washington. 

IRE  has  an  international  member- 
ship of  25,000.  It  was  founded  in  1912 
to  foster  the  advancement  of  theory 
and  practice  of  radio  and  electronics. 


Chase  Visiting  Europe 

Cincinnati— Milton  Chase,  WLW 
news  commentator,  has  begun  a  six- 
week  tour  of  seven  European  coun- 
tries to  gather  material  for  WLW 
broadcasts.  He  plans  to  visit  Eng- 
land, France,  Portugal,  Spain,  Italy, 
Germany,  and  Austria. 


Be  careful, 
Dobbin! 


This  little  kitten  could  easily 
get  hurt  playing  around  the 
stable.  But  faithful  old  Dobbin 
takes  great  care  to  protect  his 
tiny  pal. 

The  best  way  you  can  take  care 
of  any  sales  problem  in  Baltimore 
is  to  put  your  advertising  on 
W-I-T-H,  the  BIG  independent 
that  gives  you  a  BIG  plus  audi- 
ence. In  addition  to  the  biggest 
home  audience  at  lowest  cost  in 
town,  a  survey  supervised  by  the 
Johns  Hopkins  University  proved 
that  of  all  radios  playing  in 
taverns,  67.3%  were  tuned  to 
W-I-T-H! 

That's  why  W-I-T-H  produces 
low-cost  results.  That's  why 
W-I-T-H  should  be  on  your  list! 
That's  why  you  should  get  the 
whole  W-I-T-H  story  from  your 
Headley-Reed  man  today. 


Baltimore  3,  Maryland 

TOM   TINSLCY,  President 
Represented  by  Heodley-Reed 


From  6:30  to  7:00,  five  mornings  a  week, 
farmers  lake  time  off  from  their  chores  to 
listen  to  John  Merri  field,  WWJ's  eapahle 
farm  editor.  He  not  only  presents  weather 
news,  market  data,  farm  commentary,  and 
other  farm  news  of  usual  interest,  hut  he 
has  traveled  more  than  15,000  miles  the  past 
vear  through  the  prosperous  farm  areas  of 
Michigan,  Indiana  and  Ohio  to  make  I  ~>° 
transcribed  and  direet-wire  hroadeasls  of 
unusual  on-t he-farm  happenings. 

To  make  "The  Farm  Story"  the  most 
lislened-to  and  most  authentic  of  all  farm 


programs,  John  Merrifield  has  talked  to 
several  thousand  farm  people  and  farm 
leaders,  visited  numerous  farm  houses, 
attended  fairs  and  expositions,  eattle  sales, 
etc.  He  has  entertained  almost  500  guests 
and  experts,  spoken  hefore  26  farm  organi- 
zations, sat  in  with  more  than  70  farm  plan- 
ning meetings  and  spent  countless  hours  in 
researeh.  And  he  has  interviewed  on  his  pro- 
gram a  diversity  of  personalities  that  run 
the  gamut  from  the  Governor  and  State 
College  speeialists  to  farmers,  their  wives 
and  their  children. 

"'The  Farm  Story"  is  another  example  of 
why  WW  J — The  Detroit  Mews  is  first  in 
puhlie  service  and  first  in  puhlie  acceptance 
of  its  programs  and  the  products  adver- 
tised on  it. 


FIRST    IN    DETROIT    .    .    .    Owned  end  Operated  by  THE    DETROIT  NEWS 

N     ionol    Representatives:    THE    GEORGE    P.   HOlllNGBERY  COMPANY 

Associate  Televis  e  Station  WW)  TV 


Sane  NBC  Alliliatr 


AM  —  950  KILOCYCLtS—  S000  WATTS 
fM  —  CHANNU  746  —  97.1  MeGACYCLlS 


RADIO  DAILY- 


Monday-  November  21.  1949 


CHICAGO 


By  HAL  TATE 

TONY  WEITZEL,  Chicago  Daily 
News  columnist,  began  a  five- 
minute  series  on  WBBM  Monday, 
November  14.  The  show  is  heard 
Monday  through  Friday  from  10: 55 
to  11:00  p.m.  The  new  program  will 
present  the  newswriter  with  infor- 
mal stories  of  people  and  events  in 
Chicago. 

Chicago  is  now  more  famous  for 
Fran  Allison's  dragon  than  for  Mrs. 
O'Leary's  cow,  points  out  ABC 
singer  Johnny  Thompson. 

Maestro  "Hot  Lips"  Page  proud  of 
his  new  television  set.  It  doesn't 
have  the  biggest  picture,  but  it  has 
the  tallest  repairman. 

Four  promotions  in  the  production 
and  engineering  department  of 
WMOR.  Chicago  FM,  have  been  an- 
nounced by  president  Bernard  I. 
Miller.  Jack  Pitman,  chief  announ- 
cer, has  been  upped  to  assistant  pro- 
gram director  and  Stephen  Wood 
irom  continuity  editor  to  program 
manager.  Both  men  will  assist  pro- 
gram director  Jules  Pewowar.  Rob- 
ert Schakne,  former  PM  and  INS 
reporter,  has  been  named  acting 
news  director.  Frank  Goldstein  has 
been  upped  to  assistant  chief  engi- 
neer under  David  B.  Pivan. 

Mr.  and  Mrs.  Russell  Stebbins  are 
the  parents  of  a  son,  Paul  Michael. 
Mr.  Stebbins  is  a  member  of  the 
WBBM  sales  staff. 

Mrs.  Mary  Rodenkirch  has  been 
promoted  from  the  sales  secretarial 
pool  at  WGN  to  the  sales  promotion 
department. 

The  Chicago  area  will  soon  have 
its  first  new  AM  station  in  several 
years.  It  will  be  WWCA,  1000-watt 
station  on  1270  kilocycles  located 
in  Gary,  Indiana.  Dee  A.  Coe  is 
president  and  general  manager.  Stu- 
dios and  offices  will  be  located  in 
the  Hotel  Gary.  No  plans  have  been 
made  to  date  for  Chicago  studios. 
No  representative  has  been  appoint- 
ed to  date. 


NAB  Sets  Bulk  Prices 

For  Engineering  Book 

In  response  to  "heavy  demand," 
bulk  purchase  prices  for  the  NAB 
Engineering  Handbook  have  been 
established  by  the  National  Asso- 
ciation of  Broadcasters. 

Additional  copies  of  the  700-page 
compendium  of  information,  charts, 
tables  and  articles  for  broadcast 
engineers  may  be  purchased  by 
member  stations  and  by  individuals 
and  firms  not  eligible  for  NAB  ac- 
tive or  associate  membership  at  the 
following  prices: 

One  to  nine  copies,  delivered, 
$17.50  each;  10  to  20  copies,  shipped 
to  one  address,  $15.00  each;  20  or 
more  copies,  shipped  to  one  address, 
$12.50  each;  and  10  or  more  copies, 
F.O.B.,  NAB,  Washington,  $10  each. 

Stations  eligible  for  NAB  active 
membership,  but  not  members,  and 
persons  or  firms  eligible  for  asso- 
ciate membership,  but  not  members, 
are  not  eligible  for  the  Handbook. 


if  (in  About  Manhattan.  .  .  t 

•  •  •  Vice  President  Barkley's  tribute  to  radio,  TV  and  the  press 
lor  consideration  given  him  and  his  bride  was  one  of  the  highlights  of 
ihe  NBC-TV  coverage  of  Friday's  wedding.  .  .  .  The  'veep'  was  most  co- 
operative and  the  radio-TV  returned  the  courtesy  by  doing  a  dignified, 
comprehensive  reporting  job.  .  .  .  Watch  for  a  possible  deal  whereby 
hooper  takes  over  the  operations  of  Broadcast  Measurement  Bureau 
under  the  supervision  of  the  AAAA.  ANA,  and  NAB.  .  .  .  Hooper  has 
been  interested  for  sometime  in  acquiring  the  audience  measurement 
organization.  .  .  .  Radio  and  video  megaphoners  after  the  rights  to  Bob 
Sylvester's  coming  tome,  "Second  Oldest  Profession,"  a  newspaperman 
thriller  and  Bob's  third  effort.  H'wood  already  has  three  bids  in  for  it. 
.  .  .  "Cavalcade  of  Stars,"  the  Jack  Carter  Sat.  nite  TV  opus,  will  also 
be  visible  Sundays  at  6  over  Channel  13  starting  Dec.  4th.  .  .  .  Engineers 
studying  the  acoustics  at  the  Ted  Lewis  apartment  in  preparation  for 
projected  "At  Home"  program  on  TV.  .  .  .  Herb  Sheldon,  whose  first 
b-I  film  featurette,  "You  Don't  Say,"  proved  a  click,  will  make  several 
other  film  comedies  along  the  same  lines.  .  .  .  Jerry  Cooper  drew  plenty 
o:  raves  at  the  Philly  opening  of  "Gentlemen  Prefer  Blondes."  .  .  .  Ben 
Gross,  Daily  News  radio  ed,  will  portray  himself  (which  is  pretty  good 
casting)  on  Bob  Monroe's  "John  Steele.  Adventurer"  over  Mutual  on 
the  22nd  and  WOR  on  the  28th. 

ft      ft      ft  ft 

•  •  •  When  Lawrence  E.  Spivak.  the  editor-publisher  and 
"Meet  the  Press"  panel  expert,  was  asked  what  three  guests 
he'd  most  like  to  question,  he  selected  Churchill,  Stalin  and 
Hirohito.  Of  Churchill:  "Who  was  responsible  for  the  sell-out 
of  Poland  to  Stalin?"  Of  Stalin:  "Why  don't  you  trust  the  Russian 
people  with  a  free  press?"  Of  Hirohito:  "Whose  idea  was  Pearl 
Harbor,  and  what  did  Japan  hope  to  accomplish  by  it?" 

ft        ft        ft  ft 

•  •  •  THEY  SAY:  Canceling  war  doubts  is  more  important  than 
war  debts — Louis  Nizer.  .  .  .  The  Kaiser-Frazer  "Name-the-Car"  contest 
guarantees  $100,000  to  the  Runyon  Fund.  Please  help  us  find  the 
Canswer! — Walter  Winchell.  .  .  .  First  official  fall  ratings  indicate  that 
the  trend  is  away  from  radio's  giveaways.  It's  estimated  now  that  the 
giveaways  are  good  for  about  another  nine  months — Cedric  Adams. 
.  .  .  The  Government  boys  continue  to  be  irked  at  Ed  Gardner's  legal 
method  for  evading  income  tax  (by  living  in  tax-free  Puerto  Rico).  They 
haven't  yet  figured  out  how  to  collect  some  of  his  earnings,  but  they're 
still  trying — Dorothy  Kilgallen.  I've  worked  Jolson  up  to  where  he  is 
old  enough  to  play  himself — Larry  Parks. 

ft         ft         ft  ft 

•  •  •  Bill  Coffman,  director  of  the  East- West  football  game; 
Bernie  Bierman  of  the  U.  of  Minnesota;  Tuss  McLaughry  of 
Dartmouth  and  Andy  Kerr  of  Colgate,  converging  on  N.  Y.  to 
pick  the  Eastern  team,  will  make  a  number  of  radio  and  TV 
appearances  over  the  Nov.  26th  week-end.  The  East-West  game, 
now  in  its  25th  year,  has  raised  nearly  two  million  dollars  for 
Shriners'  hospitals. 

ft        ft        ft  ft 

•  •  •  OUR  HAT'S  OFF  DEPT:  Lisa  Kirk's  debut  on  the  RCA- 
Victor  label  with  "Charley  My  Boy,"  backed  by  "Shame  On  You."  .  .  . 
Sammy  Kaye's  Sunday  Serenade  via  CBS.  .  .  .  Bobby  Colt's  vocals  on 
WINS.  .  .  .  The  musical  score  from  Geo.  Jessel's  latest  technicolor  job, 
"Dancing  in  the  Dark,"  due  to  open  at  the  Roxy  Dec.  2nd.  .  .  .  Smith- 
Fcley's  new  song  click,  "Up  in  the  Balcony."  .  .  .  Ted  Granik's  moder- 
ating on  "American  Forum  of  the  Air."  .  .  .  Ralph  Young's  disc  jock  & 
juke  box-office  click,  "Azar,"  a  Star  record. 


AGENCIES 


JULES  KOPP  has  been  appointed 
chief  art  director  of  Erwin, 
Wasey  &  Company,  Los  Angeles,  it 
was  announced  by  Fred  M.  Jordan, 
executive  vice-president  in  charge 
of  the  agency's  West  Coast  opera- 
tions. Kopp  had  formerly  been  as- 
sociated with  J.  Walter  Thompson, 
Campbell-Ewald  and  other  adver- 
tising agencies.  He  also  has  been 
consulting  art  director  for  the  Ford 
Motor  Company. 


MELCHOR  GUZMAN  CO.,  INC., 
has  been  appointed  by  Radio  Pro- 
gramas  Continental,  network  of  the 
Republic  of  Panama,  as  its  U.  S.  and 
Canadian  representative. 


STREET  &  FINNEY,  INC.  has 
been  named  by  the  Chattanooga 
Medicine  Co.,  for  its  Cardui  account, 
effective  Jan.  1. 


THE  S.  R.  LEON  CO.,  INC.,  has 
been  appointed  by  Milton  L.  Ehrlich, 
Inc.,  housing  development  builder. 


THOMAS  O.  HOPKINS,  formerly 
with  Kenneth  Banghart  Productions, 
has  joined  the  radio  department  of 
the  Branham  Co.,  New  York. 


KASTOR,  FARRELL,  CHESLEY 
&  CLIFFORD,  INC.,  has  signed  for 
National  Nielsen  Radio  Index  Class 
"A"  Service. 


GEORGE  M.  BURBACH,  general 
manager  of  KSD  and  KSD-TV,  St. 
Louis,  the  Post-Dispatch  radio  and 
television  properties,  has  been  elec- 
ted secretary  of  the  Better  Business 
Bureau  of  St.  Louis. 

New  Hooperatings 

Give  CBS  Four  Leaders 


The  most  recent  release  of  Hoop- 
eratings gives  CBS  four  of  the  first 
five  positions,  eight  of  the  first  ten 
ratings,  and  a  total  of  twelve  of  the 
first  seventeen.  The  release  covers 
the  period  of  Nov.  1-7. 

CBS  programs  in  the  first  four  are 
"Lux  Radio  Theater,"  "Arthur  God- 
frey's Talent  Scouts,"  "Jack  Benny," 
and  "My  Friend  Irma." 

"Fibber  McGee  and  Molly"  took 
the  number  five  spot  for  NBC  and 
number  six  went  to  ABC  for  Walter 
Winchell.  CBS  took  spots  seven, 
eight,  and  nine  with,  respectively 
"Crime  Photographer,"  Bing  Crosby 
(Bob  Hope  was  guest  star),  and 
"Suspense."  "The  Charlie  McCarthy 
Show,"  CBS,  was  in  position  ten. 

"F.B.I,  in  Peace  and  War,"  CBS, 
was  rated  eleventh,  and  NBC  got  the 
nod  for  twelfth,  and  thirteenth  place 
with,  respectively,  Dennis  Day.  "The 
Bob  Hope  Show." 

"People  Are  Funny,"  NBC;  "Mr. 
and  Mrs.  North,"  CBS;  "Amos  and 
Andy,"  CBS;  and  "Mr.  Keen,  Tracer 
of  Lost  Persons,"  CBS,  were  rated 
fourteen,  fifteen,  sixteen  and  seven- 
teen even  though  all  four  had  the 
same  rating  of  14.7. 

Of  the  twelve  shows  placed  by 
CBS,  seven  were  network  packages. 


Monday,  November  21,  1949 


RADIO  DAILY 


5 


Plans  Of  Gov't  Laid 
For  Anti-Trust  Suit 


★  THE  WEEK  IrV  RADIO  * 

Board  Revamps  NAB  Operations 


(Continued  from  Page  1) 

force  the  nets  to  comply  with  the 
chain  broadcast  rules,  for  instance, 
have  been  adjudged  weak  by  Justice 
Department  lawyers.  Chairman 
Wayne  Coy  is  said  to  have  asked  for 
additional  funds  in  the  coming  fiscal 
year  to  police  these  rules,  but  the 
anti-trust  lawyers  feel  that  the  Com- 
mission is  hamstrung  because  it  does 
not  have  licensing  authority  over 
the  nets  themselves. 

As  recently  as  the  early  part  of 
this  month  Coy  is  said  to  have 
sought  to  dis:ourage  early  filing  of 
the  suit.  There  is  reason  to  believe 
that  the  notices  several  weeks  ago 
that  pending  renewals  of  the  own- 
ed-and-operated  stations  of  ABC, 
CBS  and  NBC  have  b3en  granted 
only  temporarily  were  connected  in 
some  way  with  the  Justice  Depart- 
ment's reported  anxiety  to  move  in 
with  a  complaint. 

Among  the  matters  on  which  the 
anti-trust  lawyers  are  said  to  be  pre- 
pared to  base  their  case  are  the  es- 
sential similarity  of  network  con- 
tracts with  stations  and  with  adver- 
tisers, the  whole  pattern  of  network- 
station  relationships — including  al- 
leged network  dictation  of  station 
time  rates  and  availabilities,  and 
spot  sales  by  networks. 

That  the  case  has  come  as  far  as 
it  has  is  evidence  that  the  Justice 
Department  clearly  feels  the  chain 
broadcast  rules  have  not  succeeded. 

Pressure  for  the  burying  of  the 
case  has  been  strong,  but  there  is 
considerable  Congressional  support 
for  the  action.  Among  those  said  to 
be  interested  is  Rep.  Harry  Shep- 
pard  of  California,  long  a  foe  of  the 
nets. 


FCC  Okays  WKAQ  Deal; 
P.  R.  Publisher  Takes  Over 


San  Juan,  P.R. — FCC  approval  of 
the  sale  of  WKAQ  to  the  El  Mundo 
Broadcasting  Company  by  IT&T  was 
announced  here  yesterday.  Purchase 
price  of  WKAQ  was  reported  to  be 
$325,000.  Angel  Ramos,  publisher  of 
El  Mundo,  Puerto  Rican  daily  news- 
paper, who  has  operated  WEMB, 
will  exploit  the  new  station  as  "Ra- 
dio El  Mundo." 


'Whistler'  Coast  Rating 

Tops  Nielsen  Report 

(Continued  from  Page  1) 

ventures  of  Sam  Spade,"  and  Burns 
&  Allen. 

The  average  rating  for  Nielsen's 
Pacific  "Top  Twenty"  was  13.9,  as 
compared  with  a  14.5  average  rating 
for  the  "Top  Twenty"  group  nation- 
ally. 


Bernie  Sobel  Gagsters  Guest 

Bernie  Sobel,  editor  of  the  Theater 
Handbook,  will  be  guest  tomorrow 
at  the  luncheon  meeting  of  the  Gag 
Writers  Institute  to  be  held  at  the 
Headquarters  Restaurant. 


PLANS  to  suspend  operations  of 
the  Broadcast  Measurement  Bu- 
reau on  December  31  except  for 
servicing  operations  on  the  second 
Study  were  announced  af  ..er  a  meet- 
ing of  the  Bureau's  executive  com- 
mittee. I  he  decision  to  suspend  was 
made  unanimously  by  BlViris  three 
component  organizations  —  NAB, 
AAaA,  and  ANA.  The  NAB  board 
of  directors  met  a  day  later  and  ad- 
ministered the  coup  de  graje  to  rilviB, 
but  voted  to  set  up  a  new  corpora- 
tion to  take  over  its  assets  and  iunc- 
tions.  Ihe  new  organization  will 
have  the  same  tri-parcitie  sponsor- 
ship. The  board  also  voted  to  invite 
the  FM  Assn.  to  join  NAB,  and  top 
FMA  officials  indicated  that  the  ot- 
ter probably  would  be  accepted. 
.  .  .  Jack  Shelley,  of  WHO,  Des 
Moines,  was  elected  president  of 
the  National  Assn.  of  Radio  News 
Directors,  succeding  Sig  Mickelson, 
as  the  NARND  ended  its  annual 
convention  in  New  York. 

The  day  of  "unseen  radio  buying" 
is  over,  Bob  Dailey,  radio  director 
in  McCann  -  EriCKson's  Cleveland 
office,  told  121  station  executives 
attending  a  two-day  sales  clinic  in 
that  city  sponsored  by  the  Ohio 
Assn.  of  Broadcasters.  Among  the 
types  of  information  now  required 
by  agencies  and  advertisers  eyeing 
the  radio  market,  Dailey  listed  data 
on  station  coverage  and  popularity, 
program  appeal,  audience  listening 
habits,  audience  types,  composition, 
and  loyalty,  cost  per  listener,  pro- 
gram promotion,  and  merchandising 
cooperation.  .  .  .  Hal  Davis,  pub- 
licity director  of  Kenyon  &  Eck- 
hardt,  New  York,  was  named  a  vice- 
president  of  the  agency.  Two  other 
K  &  E  executives  were  upped  to 
v-p's  at  the  same  time.  .  .  .  The 
Texas  Company  will  sponsor  the 
Metropolitan  Opera's  Saturday  af- 
ternoon broadcasts  on  ABC  for  the 
tenth  year  starting  Nov.  26. 

Dean  John  E.  Drewry  of  the  Uni- 
versity of  Georgia  announced  that 
Jan.  9  is  the  deadline  for  entries  in 
this  year's  Peabody  Awards  compe- 
tition. Winners  will  be  announced  at 
a  luncheon  meeting  of  the  Radio 
Executives  Club  of  New  York  on 
May  4.  Peabody  Awards  for  out- 
standing television  programs  will 
be  made  this  year  for  the  first  time. 

The  Gillette  Safety  Razor  Co.,  an- 
nounced plans  for  the  radio  and  TV 
sponsorship  over  CBS  and  CBS-TV 
of  the  Rose  Bowl  game  to  be  played 
at  Pasadena,  Cal.,  on  Jan.  2.  .  .  . 
The  NAB  is  prepared  to  throw  its 
full  weight  behind  the  fight  to  pre- 
vent local  taxation  of  radio  stations, 
General  Counsel  Don  Petty  said. 
This  week  the  Association  will  file 
a  brief  as  friend  of  the  court  to 
support  the  petition  for  <re-hearing 
by  KGHI  and  KARK,  Little  Rock, 
Ark,  which  have  been  carrying  the 
ball  in  the  legal  battle  against  the 
$250  annual  tax  on  stations  and  the 
$50  personal  tax  on  time  salesmen. 
The  U.  S.  Supreme  Court  refused  to 
reverse  a  State  Supreme  Court  de- 


cision which  had  upheld  the  Little 
Rock  city  authorities  who  levied 
the  taxes. 

Benjamin  Cohen,  assistant  secre- 
tary-general of  the  UN,  paid  tribute 
to  "the  outstanding  coverage  of 
United  Nations  during  the  past  year 
by  the  broadcasters"  at  a  luncheon 
in  the  Rainbow  Room  of  the  RCA 
Building,  New  York.  Said  Cohen, 
"Through  this  public  service  alone 
they  have  evidenced  their  dedica- 
tion to  the  public  interest,  conve- 
nience." 

WNEW,  New  York,  10-kw  indie, 
was  sold  for  a  reported  $2,000,000  to 
a  new  corporation  headed  by  Ber- 
nice  Judis,  vice-president  and  gen- 
eral manager,  and  Ira  Herbert,  vice- 
president  in  charge  of  sales,  in  as- 
sociation with  six  Providence,  R.  I. 
businessmen.  Arde  Bulova  and  Mil- 
ton Biow  were  major  stockholders 
among  the  former  owners  of  the  sta- 
tion. 


'Greatest  Story'  Wins 
Freedom  AM  Award 


(Continued  from  Page  1) 

place  in  the  radio  category  was  won 
by  "Cavalcade  of  America,"  spon- 
sored by  the  E.  I.  duPont  de  Nem- 
ours Co.  on  NBC. 

The  two  program  series  were 
among  some  200  American  organi- 
zations, productions,  and  individuals 
which  received  cash  awards  and 
medals  from  the  Freedoms  Founda- 
tion in  what  will  become  an  annual 
event.  The  award  categories  ranged 
from  comic  strips  to  sermons.  The 
radio  division  prizes  are  $2,000  for 
first  place  and  $750  for  second  place, 
plus  a  gold  medal. 

Joins  CBS  Rcdio  Sales 

Harold  Davis  has  been  appointed 
an  account  executive  for  CBS  Radio 
Sales,  effective  immediately.  For- 
merly assistant  commercial  manager 
for  WCAU,  CBS  affiliate  in  Philadel- 
phia, he  replaces  Edward  Larkin. 
now  with  Radio  Sales-Television. 


you'll  wish  this  trip 

to  Los  Angeles  lasted  longer! 

A  flight  to  Los  Angeles  on  "the  Hollywood" is  a  short  one  no 
matter  how  yon  look  at  it.  Actually,  you  leave  at  noon  and 
arrive  at  8:30  p.m.,  stopping  only  at  Chicago  en  route. 

But  the  timetable  is  hard  to  believe.  WHiat  with  the  superb 
service  aloft,  United's  delightlul  hospitality  (including  deli- 
cious full-course  meals),  and  the  pleasant  companionship  ot 
your  fellow-passengers,  the  flight  seems  even  shorter. 

UNITED  AIR  LINES 


6 


RADIO  DAILY 


Monday,  November  21,  1949 


Commission  Asks 
FM  Frequency  Shifts 

Washington  Bureau  of  RADIO  DAILY 

Washington— A  reshuffling  of  FM 
channel  assignments  in  several  areas 
was  proposed  by  the  FCC  yesterday, 
with  Philadelphia  to  lose  three  to 
Wilmington,  which  in  turn  gives  up 
three  other  channels.  The  Commis- 
sion explained  that  the  changes  are 
designed  to  cut  down  adjacent  chan- 
nel interference.  December  19  is  the 
deadline  for  comments  on  the  pro- 
posed changes. 

The  changes  call  for  frequency 
changes  for  three  stations  with  two 
in  Wilmington.  These  are  WAMS- 
FM  and  WDEL-FM,  moving  respec- 
tively from  Channel  241  to  243  and 
from  229  to  279.  The  third  station  re- 
quired to  shift  would  be  WRFL, 
Winchester.  Va.,  moving  from  223  to 
236. 

The  allocation  changes  proposed 
follows: 

CHANNELS 
GENERAL  AREA 
Gadsden.   Ala.    .  .  . 
Ventura.   Calif.    .  . 
Bridgeport.  Conn. 
Coram,  N.  Y  


Philadelphia,  Penn.  . 

Baltimore,  Md  

Winchester.  Va  

Frederick.  Md  

Front  Royal,   Va.    .  . 

Harrisburg,  Pa  

Holyoke,  Mass  

Keene,  N.  H  

Batavia.   N.  Y  

Bristol  Center,  N.  Y. 
Columbus,    Neb.    .  .  . 

Sunbury,  Pa  

Concord.  N.  C  

Laurinburs.  N.  C. 
Milwaukee.   Wis.    .  .  . 
Madison.  Wis  


DELETE 

ADD 

226 
264 

248 

277 

248 

f  221) 

f  243 

<  241 

{  279 

[  297 

L  295 

(  243 

•(  279 

1  295 

294 

293 

223 

236 

268 

260 

236 

259 

282 

300 

282 

235 

236 

268 

284 

243 

243 

26  i 

255 

255 

251 

AM  Radio  Business 
Reported  Good  By  CKLW 

Detroit— Ted  Campeau,  president 
of  CKLW,  Detroit  and  Windsor,  says 
that  "AM  radio  is  far  from  being  on 
the  way  out,"  and  cites  sales  figures 
to  prove  it.  CKLW's  business,  Cam- 
peau disclosed  "is  28  per  cent  of  a 
year  ago,  and  both  local  and  nation- 
al commitments  already  made  for 
1950  point  to  a  banner  year." 

He  added:  "The  recent  sharp  up- 
turn in  retail  sales  of  AM  sets  in  the 
Detroit  area  ties  in  perfectly  with 
our  own  station's  business  increase. 
It  proves  that  both  advertisers  and 
listeners  are  accepting  AM  broad- 
casting as  the  mass-appeal  medium 
for  a  long  time  to  come." 


Use  Telephone  Technique 

Making  use  of  the  beep  telephone 
conversation  technique  in  the  broad- 
casting of  election  returns,  Lou 
Frankel,  public  relations  director  of 
WFDR,  New  York,  FM  station,  was 
able  to  rebroadcast  telephone  re- 
ports on  election  results  furnished 
by  nine  radio  stations  in  upstate 
New  York.  Frankel  made  arrange- 
ments last  Tuesday  night  for  pick- 
ups from  the  upstate  broadcasters  at 
K:30.  9:30  and  10:30  p.m. 


PICTURE  OF  THE  WEEK 


(Photo  by  Sy  Friedman,  NBC  Television) 

This  photograph  of  Vice-President  Barkley  and  his  new  wife  at  their 
wedding  reception  was  made  off  an  NBC  television  screen  in  New 
York  City.  The  cameras  of  NBC's  St.  Louis  affiliate  KSD-TV,  picked 
up  the  event  from  the  time  (11:45  a.m.,  EST)  the  Veep  and  his  bride 
arrived  at  the  church  until  the  wedding  luncheon,  at  the  home  of  Mrs. 
T.  M.  Sayman,  began,  1  p.m.,  EST. 


Tito  Named  By  Mutual      I  Seven  52-Week  Contracts 
To  Production  Post    Added  To  WHLI's  Roster 


TV  Set  Manufacturers 
Using  Co-op  Air  Time 


A  spot  check  survey  of  ten  major 
television  receiver  manufacturers 
conducted  last  week  by  Radio  Daily 
revealed  that  paid  radio  time  to  pro- 
mote the  sales  of  TV  sets  was  being 
bought  either  on  a  cooperative 
(manufacturer  and  dealer  splitting 
the  nut)  basis  or  by  dealers  who 
lumped  TV  products  in  with  other 
merchandise  being  pushed.  The  gen- 
eral consensus  of  manufacturers'  ad 
chief's  opinion  was  that  the  greater 
part  of  the  money  being  spent  was 
going  to  local  stations. 

Heavy  coin,  however,  was  going 
into  TV  advertising  on  a  national 
basis,  it  was  ascertained,  and  several 
manufacturers  admitted  mulling 
plans  for  even  greater  radio  and  TV 
time  expenditures  during  the  coming 
year. 

Some  Cut  TV  Commercials 

Several  manufacturers,  already 
sponsoring  network  AM  programs 
for  their  other  products,  are  cutting 
TV  commercials  into  the  regular 
show  in  cities  with  TV  facilities. 

One  exception  to  what  seems  to  be 
the  general  rule  in  the  industry  is 
Pilot  Radio  who  recently  bought  the 
Lyle  Van  11  p.m.  news  over  WOR  to 
plug  its  anniversary  television  re- 
ceiver. Pilot  also  uses  spots  over 
WQXR. 


Rocco  L.  Tito,  former  CBS  pro- 
ducer-director, has  joined  Mutual 
as  assistant  director  of  production, 
it  has  been  announced  by  William 
Fineshriber,  v-p  in  charge  of  pro- 
grams. 

Started  in  1929 

Tito  entered  radio  in  1929  as  a 
CBS  staff  announcer.  He  later  be- 
came an  associate  director  of  several 
CBS  shows  including  "Let's  Pre- 
tend," "Crime  Photographer,"  "Strike 
It  Rich,"  and  the  Norman  Corwin 
series. 


Takes  WNAX  Sales  Post 

Robert  B.  Donavan,  sales  promo- 
tion manager  for  WNAX,  Yankton- 
Sioux  City,  has  been  moved  to  the 
sales  department  of  the  same  station. 
Moving  into  Donavan's  spot  as  de- 
partment manager  is  Dick  Harris. 
Donavan  has  been  with  WNAX  for 
18  months.  He  was  formerly  with 
WLS.  Chicago,  as  assistant  promo- 
tion manager.  He  will  be  located  in 
Sioux  City. 


Kid  Show  Rating  High 

"Straight  Arrow,"  over  Mutual,  is 
the  first  children's  radio  program  to 
be  given  a  top  ten  rating  in  daytime 
listening  by  the  Nielsen  Radio  Index, 
recent  figures  released  reveal.  Mu- 
tual claims  one  reason  for  the  high 
rating  is  large  amount  of  coin  spent 
this  year  in  promotion  and  publicity 
aimed  at  the  kids.  Show  is  sponsored 
three  times  a  week  by  the  National 
Biscuit  Company  for  its  cereal  prod- 
ucts. 


Four  new  and  three  renewal  con- 
tracts, all  for  52-week  periods,  were 
signed  between  Long  Island  adver- 
tisers and  WHLI  &  WHLI  -  FM, 
Hempstead,  L.  I.,  during  the  last 
two  weeks  of  October,  it  was  an- 
nounced last  week  by  Joseph  A. 
Lenn,  v-p  in  charge  of  sales  at  the 
station. 

New  Deals  Listed 

The  new  deals  were:  Apparel 
Shop,  Inc.,  of  Hempstead,  for  four 
10-minute  programs  weekly,  -9: 35  to 
9: 45  a.m.,  on  "Rendezvous  With  Ro- 
mance"; Coronet  Cleaners,  Inc.,  of 
Glen  Cove,  Levittown,  West  Hemp- 
stead and  Hempstead,  for  four  10- 
minute  programs  weekly,  Tuesdays, 
Thursdays  and  Saturdays,  8:05  to 
8: 15  a.m.,  on  "Commuters'  Time" 
and  Sunday,  10: 35  to  10: 45  p.m.,  on 
"Melody  Caravan";  Monarch-Spahn 
Co.,  Inc.,  of  Manhattan,  with  stores 
on  Long  Island,  seven  15-minute 
programs  weekly,  3:00  to  3:15  p.m., 
on  "Musical  Playhouse,"  and  Way- 
side Bedding  of  West  Hempstead 
for  three  10-minute  programs  week- 
ly, 8:35  to  8:45  a.m.,  on  "Commu- 
ters' Time." 

Renewal  contracts  included  three 
52-week  agreements  with  the  Mine- 
ola  Rug  and  Carpet  Co.,  four  10- 
minute  programs  weekly,  2:35  to 
2:45  p.m.,  on  "Music  That  Lives"; 
Hempstead  Bank  for  six  five-minute 
newscasts  weekly,  8:00  to  8:05  a.m., 
and  Second  National  Bank  and 
Trust  Co.  of  Hempstead  for  seven 
15-minute  programs  weekly,  3:45  to 
4  p.m.,  on  "Musical  Playhouse." 

The  Long  Island  Lighting  Co.  re- 


Bogert  Named  Vice-Pres., 
Of  Hooper  Organization 

C.  E.  Hooper  Inc.  has  announced 
the  election  of  John  Lyman  Bogert 
as  vice-president  and  technical  di- 
rector. Bogert,  who  joined  the 
Hooper  firm  last  April,  began  his  ad- 
vertising career  in  1920  as  director 
of  sales  and  advertising  for  the 
Waltham  Watch  Co.  At  one  time  he 
was  director  of  market  research  for 
i  Lever  Brothers. 

Hughes  Resigns  Post 

Lawrence  M.  Hughes  has  resigned 
as  editor  of  Sponsor  magazine  effec- 
tive December  31st.  Hughes  succeed- 
ed Joe  Koehler  to  the  post  two 
months  ago  and  was  formerly  asso- 
ciated with  the  trade  paper  Adver- 
tising Age. 

Coincident  with  the  announce- 
ment, Norman  Glenn,  editor-pub- 
lisher of  Sponsor,  announced  three 
additions  to  the  publication's  staff. 
Ellen  Davis  has  been  named  man- 
aging editor  and  two  new  senior 
editors,  Hope  Beauchamp  and  Irv 
Marder  have  been  added. 

newed  for  another  13  weeks  its 
sponsorship  of  "This  Is  Your  Long 
Island,"  Mondays  through  Fridays, 
10:45  to  11  a.m.,  for  familiar  music 
and  notes  on  points  of  historic  inter- 
est on  Long  Island. 

New  Spot  Business 
New  spot  business  included  The 
Frock  and  Bonnett  Shoppe  of  Hemp- 
stead, King  Kullen  Grocery  Co.  of 
Jamaica  with  stores  throughout 
Long  Island,  Nassau  Bicycle  Ex- 
change of  Mineola  and  the  New 
York  Times. 


Section  of  RADIO  DAILY,  Monday,  November  21,  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


BAB  SURVEYS  RATE  PRACTICES 


TELE  TOPICS 


THE  WEEK'S  WASH:  As  part  of  its 
'  holiday  promotion,  Ronson  will  simul- 
cast "Twenty  Questions''  over  the  NBC-TV 
web,  WOR-TV  and  the  Mutual  AM  hook- 
up for  five  weeks  beginning  Nov.  26. 
Program  is  aired  Saturdays,  8  p.m.  Grey 
agency  handles  the  account.  .  .  .  Chevrolet 
Dealers  in  Boston  are  really  going  all-out 
in  TV.  Already  bankrolling  all  35  home 
games  of  the  Bruins  pro  hockey  team 
over  WBZ-TV,  the  group  has  just  signed 
with  the  station  for  a  five-a-week  quarter- 
hour  variety  show.  The  dealers  sponsored 
Braves  and  Red  Sox  baseball  over  the 
Westinghouse  outlet  last  season  and  will 
repeat  next  year.  .  .  .  WCAU-TV  has 
upped  its  local  class  A  hourly  rate  to 
$700.  Its  CBS  network  rate  is  $1,000. 
• 

THE  NOTRE  DAME-NORTH  CAROLINA 
'  clash  last  week  walked  all  over  its  TV 
competition  according  to  a  special  Hooper 
survey.  Carried  by  Du  Mont,  the  game  had 
a  rating  of  22.2,  with  75.1  share  of  au- 
dience. Army-Penn  game  on  NBC  was 
rated  5.5;  "Of  Human  Interest,"  a  film 
on  WATV,  had  1.1,  and  the  Navy- 
Columbia  contest  on  CBS  had  0.8.  Total 
sets-in-use  in  combined  AM-TV  homes  was 
34.7  per  cent,  with  video  accounting  for 
29.6  per  cent.  .  .  .  The  Henry  Souvaine 
office,  which  has  been  producing  inter- 
mission features  for  the  ABC  Saturday 
afternoon  airings  of  the  Met  for  the  past 
nine  years,  will  perform  a  similar  chore  at 
tonite's  coverage,  supervising  the  pre- 
curtain  and  two  intermission  pickups. 
• 

A WEEKLY  nite-time  half-hour  will  be 
made  available  by  WOR-TV  early 
next  year  to  agencies  and  package  firms 
as  a  showcase  for  new  programs.  Julius 
Seebach,  station's  program  veepee  is  look- 
ing for  a  sizeable  number,  so  that  "when 
we  start  we  shall  have  lined  up  enough 
acceptable  programs  to  assure  the  con- 
tinuance of  the  series."  .  .  .  New  issue 
of  Look  mag,  out  tomorrow,  applauds  Dr. 
Allen  B.  Du  Mont  as  the  "Father  Of  Tele- 
vision." The  bit  about  him  is  placed  next 
to  one  about  Paul  Douglas,  former  CBS 
announcer.  .  .  .  A I  lard  ale  Productions  has 
completed  four  films  in  a  projected  series 
of  26  featuring  Ken  Niles  and  titled 
"Hollywood  Startime." 

• 

TWO  DAILY  RACES  at  Bowie  will  be 
'  aired  by  WNBW,  beginning  today,  for 
Gunther  Brewing  Co.,  through  Ruthrauff 
b  Ryan.  Station,  owned  by  NBC,  will  feed 
the  races  to  WAAM,  ABC  affiliate  in 
Baltimore,  which  carries  a  daily  afternoon 
sports  show  for  Gunther.  .  .  .  Pathe  Cine 
is  introducing  a  16mm.  camera  "designed 
to  fill  the  needs"  of  TV  films.  Priced  under 
$400  and  weighing  less  than  five  pounds, 
camera  has  a  full  frame  focus  which  per- 
mits viewing  the  picture  through  the 
lens  while  shooting. 


Comparative  Testing 
Begins  Today  In  D.  C. 


Washington  Bureau  of  RADIO  DAILY 
Washington — Comparative  demon- 
strations of  RCA  and  CBS  color  and 
DuMont  black-and-white  TV  will 
get  under  way  before  the  FCC  today 
and  will  continue  through  tomor- 
row. 

The  Commission  at  the  weekend 
announced  the  schedule  of  program 
material  to  be  scanned.  Included  are 
wrestling,  boxing,  interviews,  adver- 
tising scenes,  chorus  singing,  variety 
shows,  puppet  shows,  cooking  in- 
structions, flower  arrangements  and 
numerous  other  types  of  presenta- 
tions. 

To  Resume  In  February 

The  demonstrations  will  conclude 
the  initial  phase  of  the  Commission's 
color  hearings,  which  will  be  re- 
sumed in  February  with  demonstra- 
tions of  the  Color  Television,  Inc., 
system  and  additional  comparative 
tests. 


Automotive  Firms  Heavy 
In  Newsreel  Sponsorship 

Sponsorship  of  the  Telenews-INS 
weekly  newsreel  over  WHEN,  Syra- 
cuse, by  two  local  Chevrolet  dealers 
brings  to  nine  the  number  of  mar- 
kets in  which  the  reel  is  sponsored 
by  an  automotive  firm.  The  others 
are  Detroit,  Los  Angeles,  Minneapo- 
lis, New  York,  Omaha,  Schenectady, 
San  Diego  and  Toledo. 


Exploitation 

About  3,000,000  children  and 
their  parents  are  expected  to  see 
NBC  puppet  star  "Howdy  Doody" 
who  will  be  featured  in  three 
Thanksgiving  Day  parades  In 
the  Gimbels  parade  in  Philadel- 
phia, Bob  Smith  will  lead  the 
procession  in  an  open  car  fol- 
lowed by  floats  picturing  the 
show's  cast  New  York's  Macy 
parade  will  feature  a  13'/2-foot 
replica  of  the  puppet,  while 
Cla-abell,  the  show's  clown,  will 
lead  the  Bamberger  parade  in 
Newark. 


Bloomington,  Ind. 
Is  Smallest  TV  City 

Bloomington,  Indiana  —  Pride  in 
bigness  is  an  American  trait.  Thus 
when  a  community  takes  pride  in 
lack  of  bigness,  it's  news. 

That's  the  case  with  Bloomington, 
a  city  of  7,300  families,  which  is 
proudly  claiming  to  be  the  smallest 
city  in  the  nation  with  a  TV  station. 

The  outlet,  WTTV,  is  owned  and 
operated  by  Sarkes  and  Mary  Tar- 
zian  and  has  been  on  the  air  since 
Armistice  Day. 

Although  WTTV  was  the  first  in 
the  state  to  apply  for  a  video  license, 
it  followed  WFBM-TV,  Indianapolis, 
into  operation  because  chief  engi- 
neer Morton  Weigel  and  his  staff 
made  most  of  the  major  equipment 
used  in  setting  up  the  station. 


The  Week  In  Television 


TV  Authority  Voted  Into  Existence  By  4-A's 

International  board  of  the  4-A's  voted  into  existence  Television  Au- 
thority, an  overall  group  to  represent  talent  in  the  TV  field.  Five  eastern 
unions  approved  the  measure,  which  was  opposed  by  the  two  film  guilds. 
The  step  was  taken  "with  the  express  understanding"  that  TV  A  would 
"mediate  all  matters  that  may  he  in  dispute  with"  the  western  unions.  .  .  . 
FCC  said  it  will  grant  no  more  okays  for  TV  relay  for  "non-experimental 
exhibition  purposes,"  thus  cutting  off  use  of  channels  for  theaters  until 
action  on  applications  for  frequencies  by  several  movie  groups.  .  .  . 
Madison  Square  Garden  peddling  three  winter  sports  packages  without 
success,  because  of  price  tags  said  to  be  excessively  high  by  both  stations 
and  advertisers.  .  .  .  Plans  are  being  formulated  for  construction,  atop 
Empire  State  Bldg.,  of  a  master  transmitter  antenna  mast  which  could  ac- 
commodate all  stations  in  the  N.  Y.  area.  Only  two  outlets.  WCBS-T]' 
and  WOR-TV .  are  believed  definitely  not  interested  in  the  project.  .  .  . 
Great  Britain  was  drawn  into  the  war  between  RCA  and  CBS  when  Dr. 
Peter  Goldmark  returned  from  London  and  announced  that  BBC.  would 
begin  experiments  with  the  CBS  color  system.  RCA  then  released  a  state- 
ment by  a  BBC.  te/pper  to  the  effect  that  Britain  was  equally  interested  in 
all  systems  and  that  no  arrangements  bad  been  made,  Goldmark  immedi- 
ately retaliated  with  the  statement  that  "RCA  is  again  attempting  to  ride 
CBS'  coattatls  in  color  television." 


Reveals  Similarity 
Between  TV,  AM 
Rate  Cards 

(Continued  from  Page  1) 

sets  served."  Six  months  is  the  most 
frequently  accepted  rate  protection 
period  in  TV,  the  report  said,  al- 
though considerable  variation  does 
result  from  different  methods  of 
measuring  the  six  months.  Largest 
group  of  stations  guarantees  rates 
from  the  date  notice  is  given  of 
an  impending  change,  while  the  sec- 
ond of  the  two  largest  groups  pro- 
tects only  for  six  months  from  the 
date  the  series  contracted  for  ac- 
tually begins. 

Short  Periods  Come  Higher 
Also  noted  was  a  tendency  among 
TV  outlets  to  charge  more  for  short- 
er program  periods  in  relation  to 
their  basic  hourly  rate  than  the  gen- 
erally accepted  ratio  in  radio.  Most 
TV  stations  find  it  necessary  to 
charge  25  per  cent  of  their  basic 
hourly  rate  for  five  minute  seg- 
ments, for  example,  while  20  per 
cent  is  the  radio  recommendation  of 
NAB.  For  longer  periods  of  time, 
however,  the  ratios  tend  to  be  iden- 
tical. 

Only  nine  of  the  75  stations  whose 
rate  cards  were  studied  do  n>ot  make 
any  extra  charge  for  use  of  their 
studio  or  film  projection  facilities 
unless  an  abnormal  amount  of  re- 
hearsal time  is  required.  Largest 
group,  37  stations,  make  no  charge 
for  film  projection  facilities  but  do 
charge  extra  for  live  studio  shows. 

The  study  was  done  by  Charles 
A.  Baston,  assistant  director  of  BAB 
for  tele. 

Members  Listed 

Members  of  the  standardization 
group  are  Eugene  Thomas,  WOIC. 
Washington,  chairman;  Arthur  Ger- 
bel,  Jr.,  KJR,  Seattle;  Henry  W. 
Slavick.  WMCT.  Memphis;  E.  K. 
Jett.  WMAR-TV,  Baltimore;  Louis 
Pead,  WDSU-TV,  New  Orleans: 
John  E.  Surrick.  WFIL-TV,  Phila- 
delphia; James  T.  Milne,  WNHC-TV. 
New  Haven;  George  W.  Harvey, 
WGN-TV.  Chicago;  E.  Y.  Flanigan. 
WSPD-TV,  Toledo;  William  B.  Ryan. 
KFI-TV.  Los  Angeles;  George  Mos- 
kovics,  CBS:  James  V.  McConnell. 
NBC;  Harold  L.  Morgan,  ABC:  Ed- 
ward Codel,  I'atz  Agency;  William 

H.  Weldon,  Blair  TV;  Russel  Wood- 
ward, Free  and  Peters,  and  Henry 

I.  Christal.  Edward  Petry. 


WBNS-TV  Sells  Hoop  Sked 

Columbus,  Ohio  —  David  Davics 
Packing  Co.  has  signed  with  WBNS- 
TV  for  sponsorship  of  Ohio  State 
University's  home  basketball  sched- 
ule of  ten  games.  Marty  DeVictor 
will  be  behind  the  mike. 


8 


RADIO  DAILY 


Monday.  November  21,  1949 


SEDGWICK 


Sedgwick  Favors 
Can.  Radio  Changes 


(Continued  from  Page  1) 

vorcement  of  government  radio  and 
private  broadcasting  to  the  extent 
that  CBC  operations  would  be  cul- 
tural and  educational  and  other 
private  radio 
e  n  t  e  rprise 
in  Canada 
would  take  over 
commercial 
broadcasting. 

C  o  m  m  enting 
on  the  advanta- 
ges of  separating 
the  CBC  from 
commercial  ra- 
d  i  o  ,  Sedgwick 
summed  up  his 
belief  as  follows: 

(a)  "It  is  the 
type  of  activity 
they    were    originally  designed 
to  perform; 

(b*)  "They  can  devote  their  time 
and  staff  to  the  development  of  dis- 
tinctively Canadian  talent  and  pro- 
grammes; 

(c)  "It  will  avoid  the  everlasting 
criticism  from  people  who  like  to 
listen  to  their  radio  free  from  all 
commercialism; 

(d)  "Private  stations  will  be  put 
on  their  toes  in  an  endeavour  to 
measure  up  to  the  type  of  non-com- 
mercial public  service  broadcasting 
originated  by  the  CBC; 

(e)  "The  continuous  friction  be- 
tween the  private  stations  and  CBC 
will  disappear; 

(f )  "As  has  been  said  the  CBC  has 
a  capable  staff  and  they  should  not 
be  hampered  by  the  limitations  im- 
posed by  the  advertising  business." 

Wants  Indies  Free 

The  Toronto  broadcaster  said  he 
concurred  with  the  proposal  of  other 
Canadian  broadcasters  "that  inde- 
pendent radio  stations  should  be 
completely  free  from  control  and 
regulation  by  the  Canadian  Broad- 
casting Corporation." 

Turning  to  television  he  said:  "In 
my  view  television  is  a  part  of 
broadcasting  and  TV  channels 
should  be  made  available  to  broad- 
casters as  soon  as  possible  in  order 
to  ensure  that  Canada  does  not  lose 
any  part  of  its  position  on  the  TV 
spectrum." 


COflST-TO -COAST 


KCMO-FM,  Kansas  City. 
Testing  Transit  Radio 

Kansas  City,  Mo. — Details  of  a 
Transit  Radio  test  being  conducted 
by  KCMO-FM,  Kansas  City,  in  con- 
junction with  the  Kansas  City  Pub- 
lic Service  Co.,  have  been  disclosed 
by  E.  K.  Hartenbower,  general  man- 
ager of  KCMO  and  KCMO-FM. 

The  test  started  Nov.  1.  and  is  to 
continue  for  30  to  60  days.  Thirty 
motor  busses,  trolley  busses,  and 
other  vehicles  have  been  equipped 
with  FM  receivers  for  the  test. 
KCMO-FM  will  air  background  mu- 
sic from  6  a.m.  to  7  p.m.,  Monday 
through  Saturday,  with  news  every 
half-hour. 


WKAP  Building  Under  Way 

Allentown,  Pa.— WKAP,  1000-watt 
independent,  has  started  construc- 
tion on  its  new  building  on  North 
Seventh  Street  here.  The  building 
will  be  a  $35,000  structure  with 
studios  and  transmitter  combined. 
Broadcasting  is  scheduled  to  start 
from  the  new  building  in  March  of 
1950. 

Bail  Pro  Joins  KXOK  Staff 

St.  Louis,  Mo. — Ken  Johnson,  left- 
handed  pitcher  for  the  St.  Louis 
Cardinals,  has  joined  the  sales  staff 
of  KXOK-FM,  the  Transit  Radio  sta- 
tion. Johnson,  like  many  other  Card- 
inal players,  has  made  his  home  in 
St.  Louis,  although  he  is  originally 
from  Topeka,  Kansas. 

"Homicide"  Program  On  KFWB 

Hollywood,  Calif. — The  subject  of 
"homicide"  was  discussed  on  the 
special  Police  Dept.  show  "On  The 
Beat"  heard  recently  over  KFWB.  A 
typical  homicide  policeman  and  his 
duties  were  described.  The  Police 
Band  under  the  direction  of  Edmond 
Burr,  also  took  part  in  the  program. 

KITE  Has  School  Room  Program 

San  Antonio,  Tex. — The  Junior 
League  is  sponsoring  the  transcribed 
series  "Books  Bring  Adventure-' 
over  station  KITE  each  Thursday 
afternoon.  Programs  are  aired  for 
special  in  school  listening  for  chil- 
dren in  the  8  to  14  age  groups. 

Football  Banquet  On  WHBC 

Canton,  Ohio — Jim  Muzzy  has 
done  20  play-by-play  scholastic  foot- 
ball broadcasts  this  season  for  the 
Sugardale  Provision  Company  in 
that  city.  Marking  the  close  of  the 
football  season  will  be  the  fifth  An- 
nual WHBC  Football  Award  Dinner, 
Tuesday,  November  22,  at  which 
time  the  outstanding  players  will  be 
honored  and  recognized. 

Midnight  Disc  Show  For  WTTM 

Trenton,  N.  J.— WTTM  extended 
its  7:00  a.m.  to  midnight  shift  by  one 
hour,  recently,  with  the  addition  of 
a  60-minute  disc-show  running  up 
to  1:00  a.m.  This  new  show,  "Sepia 
Express,"  will  be  jockeyed  by  Kid 
Swingster,  well-known  Negro  radio 
and  nightclub  personality. 

New  WNLK  Series  Schedule 

Norwalk.  Conn. — A  "Know  Your 
School"  series  of  programs  will  be 
given  over  WNLK  every  Thursday 
night  from  9  to  9:30  effective  De- 
cember 1.  The  programs  will  be  in 
the  form  of  interviews  by  Nora 
Walker  with  members  of  the  Board 
of  Education,  school  officials,  teach- 
ers, parents  and  members  of  the 
teachers'  union. 

WHHT  Add  Members 

Durham,  N.  C.  —  Bob  Yongue, 
sports  editor;  Don  Lloyd,  announcer; 
Bob  Byrd,  vocalist  and  platter  spin- 
ner, and  Bernard  Baker,  disc  jockey, 
are  the  new  members  of  the  WHHT 
staff. 


KGVO  Construction  Under  Way 

Missoula,  Mont.  —  Construction 
work  on  KGVO's  new  transmitter 
location  now  in  third  week  of  pro- 
gress. Bases  have  been  poured  for 
the  two  new  towers  and  the  con- 
tractor has  already  started  construc- 
tion work.  Construction  cost  will  ap- 
proximate $75,000. 

Baron  At  New  Post 

Albany,  N.  Y. — Paul  Baron,  who 
joined  WOKO  as  promotion  man- 
ager and  continuity  editor  in  April 
of  this  year,  has  been  appointed 
program  manager.  He  was  formerly 
with  WHUC.  Hudson.  N.  Y.,  and 
KFMB,  San  Diego,  Calif,  in  the  same 
capacity. 

WLLH  Fifteenth  Celebration 

Lowell,  Mass.  —  Radio  stations 
WLLH  of  Lawrence  and  Lowell 
celebrated  their  15th  birthday  re- 
cently. Originally  WLEY  in  Lexing- 
ton, WLLH  moved  to  Lowell  in 
October  of  1934,  and  since  that  time, 
with  local  service  and  programs 
their  aim,  they  have  continually  in- 
creased both  their  service  and  cov- 
erage. 

Joins  WABI  Staff 

Bangor,  Maine — Milton  Chapman, 
former  senior  account  executive  at 
WPOR,  Portland,  has  joined  the 
sales  staff  at  WABI  in  Bangor.  This 
is  the  third  edition  in  a  month  to 
this  5,000  watter  which  is  awaiting 
FCC  approval  of  new  ownership  by 
Maine's  ex-Governor  Horace  Hild- 
reth  and  Murray  Carpenter,  WPOR's 
ex-president  and  general  manager. 

KSL  Sponsor  Contest 

Salt  Lake  City,  Utah— The  third 
annual  "Voice  of  Democracy"  con- 
test, enabling  high  school  students 
to  express  their  views  on  the  Ameri- 
can way  of  life,  was  conducted  re- 
cently by  the  Junior  Chamber  of 
Commerce  and  KSL.  In  order  to 
spark  interest  in  the  contest  through 
the  whole  inter-mountain  area.  KSL 
ran  spot  announcements  urging  stu- 
dents to  enter. 

WBT  Man  Honored 

Charlotte,   N.   C.  Grady  Cole, 

commentator  and  early  morning 
humorist  of  WBT,  will  be  honored 
by  the  citizens  of  Alexander  County, 
N.  C,  upon  completion  of  their  new 
hospital  in  Taylorsville.  A  room  in 
the  hospital  will  be  named  after 
Cole,  who  has  worked  diligently  for 
months  helping  raise  $1  0  0,0  00 
through  public  donations  to  pay  for 
the  hospital. 

Bible  Series  Set 

Norwalk,  Conn. — A  talk  on  the 
Book  of  Job,  Nov.  21,  to  be  given  by 
the  Rev.  Paul  Schade  of  the  Com- 
munity Baptist  Church,  will  initiate 
the  WNLK  series  of  12  broadcasts  on 
"The  Bible  as  Literature."  The 
broadcasts  have  been  organized  in 
co-operation  with  the  Norwalk  Min- 
isterial Association  and  will  be  given 
every  Monday  night  from  9  to  9:30. 


Say  Constitution  Aids 
Religion-On-Radio 


(Continued  from  Page  1) 

two  groups  have  applied  for  permis- 
sion to  construct  a  series  of  low- 
powered  non-commercial  FM  sta- 
tions. Hearing  has  been  ordered  by 
the  FCC  on  Constitutional  grounds. 

Methods  of  advancing  the  cause  of 
religion  are  actually  entitled  to  pre- 
ferential treatment  under  the  First 
Amendment,  attorneys  Leonard 
Marks  and  Bernard  Koteen  said  for 
the  Baptists.  They  argued  that  "the 
free  exercise"  of  religion,  as  set  forth 
in  the  First  Amendment,  "is  in  a 
preferred  position  and  must  there- 
fore be  afforded  every  opportunity 
to  fullest  expression." 

Radio  channels  must  therefore  "be 
made  available  to  religious  groups 
to  further  the  purposes  of  the  First 
Amendment,  in  the  absence  of  con- 
trary  compelling  considerations" 
they  argued.  They  quoted  from  the 
Commission's  controversial  Scott  de- 
cision— which  declared  the  right  of 
atheist  Robert  Harold  Scott  to  seek 
time  to  answer  attacks  upon  atheism 
— the  statement  that  "freedom  of 
speech  can  be  effectively  denied  by 
denying  access  to  the  public  means 
of  making  expression  effective — 
whether  public  streets,  parks,  meet- 
ing halls  or  the  radio — as  by  legal 
restraints  or  punishment  of  the 
speaker." 

In  other  parts  of  the  lengthy  brief 
filed  Friday,  they  pointed  to  mailing 
Dreferences,  draft  law  preferences, 
travel  exemptions,  social  security  ex- 
emptions, tax  exemptions  and  vari- 
ous other  means  whereby  the  Gov- 
ernment constantly  aids  religious  in- 
stitutions. Included  also  was  a  list  of 
AM  and  FM  stations  licensed  to  re- 
ligious groups.  The  point  was  made 
that  if  it  is  unconstitutional  to  grant 
the  Baptist  applications,  then  the 
licenses  of  other  stations  owned  by 
religious  groups  should  be  with- 
drawn. 


WLW  Plans  Xmas  Shows 

Two  Christmas  programs  from 
Europe  will  be  broadcast  over  WLW 
by  a  Cincinnati  woman  visiting 
shrines  in  Europe.  Mrs.  Toni  Mer- 
land  will  prepare  the  programs  for 
WLW's  Special  Broadcast  Services 
department.  She  plans  to  visit 
shrines  in  France,  Portugal,  Spain 
and  Italy,  stopoing  in  Rome  for  the 
opening  of  Holy  Year  on  Christmas 
Eve.  Mrs.  Merland  will  prepare  the 
two  WLW  programs  from  her  obser- 
vations of  Christmas  activity  in 
European  countries. 


Roller  Derby  On  ABC 

"The  Roller  Derby,"  featuring  de- 
scriptions of  roller  skating  at  armor- 
ies in  New  York  and  Philadelphia, 
will  be  aired  as  a  special  ABC  fea- 
ture on  four  successive  Monday 
nights  starting  Nov.  21,  10:30-11 
p.m.  Joe  Hasel  and  Ken  Neidl,  who 
have  been  handling  the  commentary 
on  ABC's  "Roller  Derby"  telecasts 
will  do  the  same  for  the  radio  ver- 


VOL.  49,  NO.  34 


NEW  YORK,  TUESDAY,  NOVEMBER  22,  1949 


TEN  CENTS 


SPECIAL  THANKSGIVING  PROGRAMS  SET 


Home-Sel  Production 
Six  Million  For  10  Mo. 


Washington  Bureau  of  RADIO  DAILY 
Washington— Total  U.  S.  production 
of  AM  and  AM-FM  home  receivers 
probably  exceeded  six  million  in 
the  first  10  months  of  1949,  produc- 
tion figures  released  at  the  week- 
end show. 

A  total  of  4,983,456  AM-only  sets 
was  reported  for  RMA  members 
alone,  along  with  666.352  FM-AM 
and  FM-only.  There  was  no  break- 
down on  these,  but  it  is  likely  that 
the  vast  majority  of  these  sets  con- 
(Continued  on  Page  6) 

Coast  Spot  Campaign 
Set  For  "Battleground" 

West  Coast  Bureau  of  RADIO  DAILY 
Hollywood— M.G.M's  West  Coast 
premiere  of  "Battleground"  at  the 
new  Egyptian  on  Dec.  1,  will  be 
ballyhooed  by  300  spot  announce- 
ments over  eighteen  local  station* 
between  now  and  opening  day,  it 
was  announced  yesterday.  M-G-M 
considers  radio  ad  expenditures  to 
herald  this  opening  as  being  one  of 
its  "heaviest  radio  campaigns  in 
years."  "Battleground"  received  a 
similar  radio  build-up  for  the  New 
York  opening. 


Miller  Brewery  Extends 
Contract  On  Welk  Show 


The  Miller  Brewing  Company  of 
Milwaukee  has  signed  a  26-week 
contract  extending  its  sponsorship 
of  the  Lawrence  Welk  Show  heard 
Wednesday  nights  from  10  to  10:30 
p.m.,  EST.  Program  has  been  spon- 
sored by  the  brewery  since  June  1, 
1949.  Pieterson-Dunlap  Associates, 
Inc.,  of  Milwaukee,  Wise,  is  the 
agency. 


Launch  Campaign 

The  1949  Christmas  Sea',  cam- 
paign in  Nassau  County  was 
launched  yesterday  by  WOR's 
John  Gambling  and  Mrs.  Theo- 
dore Streibert,  chairman  of  the 
local  campaign,  in  a  broadcast 
over  WHLI  and  WHLI  -  FM  in 
Hempstead,  Long  Island.  The  pro- 
gram was  the  first  in  a  series 
telling  the  story  of  the  Christmas 
Sea). 


Pioneer  Poller 

Carl  Haverlin.  president  of 
BM1.  Inc.,  and  chairman  of  the 
membership  committee  of  Radio 
Pioneers,  yesterday  credited  RA- 
DIO DAILY  with  recruiting  15 
new  members  for  the  Pioneers.  He 
said  that  publication  of  a  story 
on  the  Pioneers  membership  drive 
last  Thursday  brought  a  long 
distance  phone  call  from  Tack 
Weldon,  WWOD,  Lynchburg,  Va.. 
on  Friday  and  a  wire  from  How- 
ard E.  Pill,  sales  manager  of 
WSFA,  Montgomery,  Ala.  Other 
new  members  came  in  bv  phone 
call  and  mail  and  all  referred  to 
the  RADIO  DAILY  article. 


Radio  Farm  Directors 
To  Meet  In  Chicago 


Chicago — 'Approximately  250  ra- 
dio farm  executives  are  expected 
to  attend  the  sixth  annual  meeting 
of  the  National  Association  of  Radio 
Farm  Directors  which  will  be  held 
here  at  the  Stevens  Hotel  next  Sat- 
urday and  Sunday  (Nov.  26  and  27) . 

The  two-day  session  will  get  un- 
der way  with  a  noon  luncheon  on 
Saturday.  True  D.  Morse,  president 
of  the  Doane  Agricultural  Service, 
(Continued  on  Page  2) 

Pratt  Named  President 
Of  Michigan  Broadcasters 

Lansing,  Mich.  —  Stanley  Pratt. 
Dresident  and  general  manager  of 
WSOO,  Sault  Ste  Marie,  has  been 
elected  president  of  the  Michigan 
Association  of  Broadcasters,  succeed- 
(Continued  on  Page  3) 


Radio  And  TV  Broadcasters  Schedule 
Holiday  Programs  In  Observance 
Of  Thanksgiving  Day 

Church  Group  Plans 
TV-Film  Programs 


Syracuse,  N.  Y. — Plans  of  the 
Protestant  Radio  Commission,  rep- 
resenting the  major  communions 
and  denominations  in  the  country, 
for  production  of  live  and  film  TV 
programs  at  a  budget  of  one  million 
dollars  were  revealed  here  over  the 
weekend  by  the  Rev.  Everett  C. 
Parker,  director  of  the  group. 

Addressing  15  national  church 
representatives  attending  a  week's 
TV    workshop    at    WHEN,  Rev. 

(Continued  on  Page  7) 

Leisure  Heads  AFRA 
Local  in  San  Francisco 


San  Francisco — Clarence  Leisure 
of  KNBC  has  been  elected  president 
of  the  San  Francisco  Local  of  the 
American  Federation  of  Radio 
Artists.  First  vice-president  of  the 
(Continued  on  Page  2) 

NBC  Salutes  WIS 

On  Opening  Of  Studios 

Columbia,  S.  C. — A  host  of  NBC 
talent  paid  tribute  over  last  week- 
end and  on  Monday  to  station 
WIS— WIS-FM  to  commemorate  the 
opening  of  the  station's  new  studio 

(Continued  on  Page  3) 


Seven  Broadcasters  Share 
In  Amer.  Freedom  Awards 


Valley  Forge,  Pa.— Presentation 
of  radio  awards  to  networks,  sta- 
tions and  individuals  highlighted 
first  annual  Freedoms  Foundation 
Day  with  General  Dwight  D.  Eisen- 
hower making  the  American 
Freedom  awards  at  historic  Valley 
Forge. 

The  first  award  for  network  pro- 
gramming went  to  ABC  for  "The 
Greatest  Story  Ever  Told"  with 
NBC's  Cavalcade  of  America  taking 


second  place.  These  awards  were 
reported  in  Friday's  Radio  Daily. 

Third  award  went  to  George  (Bon 
Bon)  Tunnell  of  WDAS,  Phila- 
delphia, for  having  "spoken  up  for 
freedom"  in  such  ways  as  to  con- 
tribute to  preserving  and  strength- 
ening the  American  way  of  life  and 
principles  for  which  it  stands.  Tun- 
nell, a  Negro  disc  jockey,  presents 
"The  Bon  Bon  Show"  on  WDAS 
(Continued  on  Page  i) 


The  four  major  networks 
have  planned  extensive  spe- 
cial Thanksgiving  Day  pro- 
gramming to  be  broadcast  this 
week.  Several  of  the  webs 
kicked-off  on  Sunday  night 
and  program  departments  and 
special  events  rooms  have 
lined  up  an  array  of  airers 
emanating  from  New  York, 

(Continued  on  Page  6) 

Publishers  Seeking 
Facsimile  Rights 

Toronto  —  Canada's  newspaper 
publishers  yesterday  claimed  a  right 
of  first-choice  in  the  development  of 
facsimile  broadcasting,  a  process  by 
which  "printed"  news  can  be 
brought  into  the  home  without  the 
use  of  printing  presses  or  carrier- 
boys. 

The  claim  was  made  during  dis- 
cussion of  a  brief  presented  the 
Royal  Commission  on  National  De- 
(Continued  on  Page  3) 

New  Regulatory  Body 

Urged  For  Canada 

Calgary  — ■  A  separate  regulatory 
body  to  license  and  regulate  Cana- 
dian radio  was  urged  over  the  week- 
end in  a  brief  submitted  to  the  Royal 
Commission  on  Arts,  Letters  and 
Sciences. 

The  brief  was  submitted  by  the 
(Continued  on  Page  2) 


Gratitude 

Sydney  Mahler,  the  Brooklyn 
baker  who  hit  the  jackpot  by 
naming  the  Mystery  Melody  on 
"Stop  the  Music"  over  ABC  two 
weeks  ago.  showed  up  at  the 
network  Sunday  with  two  big 
cakes,  one  for  the  network  dec- 
orated with  the  words  "Thanks 
lor  Calling"  and  the  other  in- 
scribed "Thank  You  Walter."  lor 
Wlnchell.  giver  oi  the  clue. 


2 


RADl6  DAILY 


Tuesday,  November  22,  1949 


Leisure  Heads  AFRA 
Local  in  San  Francisco 


New  Regulatory  Body 


Vol.  49,  No.  34     Tues.,  Nov.  22,  1949     10  Cts. 


JOHN  W.  ALICOATE     :     :  Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays.  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
MerseTeau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicoiite, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily. 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Cable  address :  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
6425  Hollywood  Blvd.        Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older,  Chief        6417  Dahloneoa  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate.  Manager. 
360  No.   Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas.  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
under  the  act  of  March  3,  1879. 


 FINANCIAL  

NEW  YORK  STOCK  EXCHANGE 

Net 

High    Low    Close  Chg. 

ABC    7%      75/s      75/8  —  1/4 

Admiral  Corp.   .  .  .     15        14%  14%   

Am.  Tel.  &  Tel.     .146*8  146'/4  14638  +  l/8 

CBS  A    25 V8    2434    25      —  % 

CBS   B    25       25       25      —  V* 

Philco    303/4    29%    30     —  % 

Philco  pfd   8234    8234    823.,  _  3,4 

RCA  Common  13        12%    1234  —  l/8 

RCA  1st  pfd   73  '4    725/8    7258  —  3/8 

Stewart-Warner  12i4  12  12  —  l/8 
Westinghouse  2838    27%    27%  —  V-> 

Westinghousc  pfd.  101  1005/8  101  +  S/g 
Zenith  Radio  29%    29       29      —  V2 

NEW  YORK  CURB  EXCHANGE 

Hazeltine  Corp.        14%    14%  1474   

Nat.  Union  Radio       25/8      25/8  25/8   

OVER  THE  COUNTER 

Bid  Asked 

DuMont  Lab   141/4  15% 

Stromberg-Carlson    1 3%  15 


WFDF  SALES  STAFF 

SETS  SALES  RECORD 

Flint.  Michigan — Lester  W.  Lindow.  Gen.  Mgr. 
WFDF.  announced  sales  staff  had  established  a 
new  kind  of  sales  record  by  selling  four  special 
Christmas  shows  within  four  hours  after  receipt 
of  program  platters  from  Cardinal  Company  in 
Hollywood. 

Lindow  pointed  out  the  shows,  custom-built 
by  Cardinal  for  local  release  ?s  "radio  Christ- 
mas cards."  are  normally  pitched  at  various 
sponsors  to  pro-rate  cost,  but  flat  package  cost 
of  $20.00  established  by  Cardinal  for  all  mar- 
kets made  it  possible  to  unload  shows  in  one 
sales  swoop. 

Tagged  "Xmas-4,"  the  shows  feature  a  num- 
ber of  headliners,  marking  first  time  some  have 
appeared  It!  this  type  quarter-hour  stanza. 

CLARK  DENNIS.  Capitol  Records  artist,  ap- 
pears in  a  "Musiral  Christmas  Tree";  THE 
MODERNAIRES.  heard  regularly  over  "Club 
Fifteen"  are  featured  in  a  "Musical  Sleigh 
Ride":  MARVIN  MILLER,  noted  narrator- 
actor-anncr.,  in  a  dramatization  of  The  Na- 
tivity; and  ART  BAKER  with  "Christmas 
8torie«." 

Last  minute  orders  for  the  package,  slanted 
for  Christmas  week,  are  ava-lable  Cardinal  Co.. 
6000  Sunset.  Hollywood.  Calif. 


Radio  Farm  Directors 

Will  Meet  In  Chicago 

I  Continued  from  Page  1) 

St.  Louis,  will  discuss  "The  Eco- 
nomic Outlook  for  Agriculture  in 
1950." 

Television  will  occupy  a  promi- 
nent part  in  the  agenda.  The  Satur- 
day afternoon  session  will  deal  with 
"practical  RFD  Television,"  with 
Mai  Hansen,  farm  director  of  WOW, 
Omaha,  serving  as  chairman.  The 
^roup  will  view  a  televised  presen- 
tation from  the  International  Live- 
stock Exposition  and  offer  critical 
discussion  afterward.  In  addition, 
farm  directors  Bill  Givens,  WGY; 
Layne  Beatv,  WBAP;  and  Tom  Page, 
WNBC,  will  join  Maynard  Speece, 
of  the  United  States  Department  of 
Agriculture's  radio  and  television 
information  service,  in  reports  of 
rural  TV  projects  and  problems. 

Will  Elect  Officers 

Officers  for  the  new  year  will 
also  be  elected  during  the  farm 
confab.  Present  officers  are:  Wal- 
lace Kadderly,  KGW.  Portland, 
Oregon,  president;  Gordon  Louden, 
Agricultural  Extension  Service, 
Louisiana  State  University,  Baton 
Rouge,  vice-president;  and  Phil 
Alampi,  WJZ,  New  York,  secretary- 
treasurer.  Paul  Visser  of  the  NBC 
Agricultural  Department,  is  general 
program  chairman  for  this  year's 
convention. 

Maurice  B.  Mitchell,  director  of 
the  Broadcast  Advertising  Bureau, 
will  discuss  "Farm  Programs  for 
Advertisers"  Saturday  night. 

Panel  Discussions  Planned 

Two  panel  discussions  are  set  for 
Sunday  afternoon.  From  2:00  to 
3:00  p.m.,  Roy  Battles,  farm  director 
of  WLW,  will  moderate  a  panel  on 
"Selling  Farm  Programs."  Panel 
members  include  Joseph  G.  Bum- 
garner,  agricultural  account  execu- 
tive, E-  H.  Brown,  advertising  agen- 
cy, Chicago;  Lew  Van  Nostrand. 
sales  manager,  WMT,  Cedar  Rapids, 
Towa;  Lowell  Watts,  farm  director, 
KLZ,  Denver;  and  Leo  OLsen.  De- 
kalb Agricultural  Association,  De- 
Kalb,  Illinois. 

The  second  panel,  from  3:00  to 
4:00  p.m.,  will  be  under  the  direc- 
tion of  Charles  Worcester,  farm 
service  director,  WMT,  Cedar  Rap- 
ids. Joining  Worcester  in  discussing 
"Servicing  the  Farm  Program  and 
Keeping  It  Sold"  will  be:  Charles 
N.  Karr,  sales  promotion  manager, 
tractor  division,  Allis  -  Chalmers 
Mfg.  Co.,  Milwaukee;  Ross  Wallace, 
Wallace  Advertising  Agency,  Des 
Moines;  Don  Sullivan,  commercial 
manager,  WNAX,  Yankton,  South 
Dakota;  and  John  C.  Drake,  sales 
promotion  and  publicity  director 
for  WLS,  Chicago. 

Sam  Schneider,  farm  director  at 
KVOO,  Tulsa,  will  be  in  charge  of 
a  general  summation  and  group  dis- 
cussion following  the  two  panel 
meetings. 

Dr.  Kenneth  McFarland,  superin- 
tendent of  the  public  schools  of 
Topeka,  Kansas,  will  be  the  featured 
speaker  at  the  annual  banquet  Sun- 
day night  which  will  wind  up  the 
two-day  affair.  Larry  Haeg,  farm 
director  of  WCCO,  Minneapolis, 
will  serve  as  toastmaster. 


(Continued  from  Page  1) 

local  until  October  31,  1950,  will 
be  Bert  Buzzini  of  KCBS. 

Jim  Moore  of  KGO  fills  the  posi- 
tion of  second  vice-president  and 
Ken  Langley  is  the  new  recording 
secretary.  NBC  singing  star  Bill 
Gavin  was  re-elected  treasurer  for  a 
third  time. 


Mutual  Rep.  Covers 

Rescue  Of  Army  Flyers 

Edythe  J.  Messerand.  Assistant 
Director  of  News  and  Special  Fea- 
tures at  WOR,  in  Bermuda  on  an- 
other assignment,  got  a  break  in 
covering  the  arrival  in  Bermuda  of 
the  eighteen  long  sought  survivors 
of  the  B-29  which  ditched  in  angry 
Atlantic  waters  last  week.  The  webs 
were  mostly  obliged  to  fly  in  news- 
men with  recording  equipment  to 
cover  the  story  and  get  interviews 
with  the  airmen.  All  webs,  how- 
ever, covered  the  story  for  either 
radio  or  TV,  or  both. 


Mutual  Co-op  Grows 

Bert  J.  Hauser,  Director  of  Co-Op 
Sales,  MBS,  announced  yesterday 
that  Marvin  Miller's  "Behind  The 
Story,"  originating  in  Hollywood 
and  on  the  air  since  mid-September, 


Urged  For  Canada 


(Continued  from  Page  1) 

All-Canada  Mutually-Operated  Ra- 
dio Stations  and  presented  by  H.  R. 
Carson  of  Calgary,  chairman  of  the 
organization's  executive  committee. 

"Such  a  body  could  establish  as  a 
matter  of  right  the  principle  of  pri- 
vate stations  joining  together  in  re- 
gional or  national  networks,"  Carson 
said. 

The  private  broadcasters  and  the 
Canadian  Broadcasting  Corporation 
—  the  present  regulatory  body  — 
could  present  evidence  to  this  new 
body  as  to  what  activities  and  regu- 
lations would  be  in  the  public  inter- 
est. 

Co-Operative  Group 

ACMO  is  a  co-operative  group  of 
station  managers  from  10  stations  in 
western  Canada  and  one  in  Ontario; 
CJVI,  Victoria,  B.C.;  CKWX,  Van- 
couver, B.C.;  CJAT,  Trail,  B.C.; 
CJOC,  Lethbridge,  Alberta;  CFAC, 
Calgary,  Alberta;  CJCA,  Edmonton, 
Alberta,  CFGP,  Grande  Prairie,  Al- 
berta; CKCK,  Regina,  Sask.,  CKRM. 
Regina,  Sas.,  CKRC,  Winnipeg,  Man., 
and  CKOC,  Hamilton,  Ontario. 


has  already  picked  up  bankrollers 
on  136  Mutual  stations  including  the 
Don  Lee  and  Yankee  networks  and 
CKO.  Detroit  and  WGN,  Chicago. 


When  a  scared  deer  gets  loose  in  a  china  shop,  there's  not 
much  you  can  do  except  open  the  door  and  hope  for  the  best. 

But  if  you  timebuyers  want  a  sales  kick  in  Baltimore,  you 
don't  have  to  trust  to  luck.  Cold,  hard  facts  and  figures  lead 
you  straight  to  W-I-T-H,  the  bargain  buy  in  this  market. 

Yes,  sir!  If  you  want  to  do  a  lot  with  a  little  bit  of  money, 
use  W-I-T-H,  the  station  that  delivers  more  listeners-per- 
dollar  than  any  other  station  in  town.  Get  the  full  W-I-T-H 
story  from  your  Headley-Reed  man  today. 


Tuesday,  November  22,  1949 


RADIO  DAILY: 


Eisenhower  Presents 
'Freedom'  Citations 


(Continued  from  Page  1) 

each  day  from  11:30  a.m.,  to  12:30 
p.m.,  and  the  show  is  fashioned  to 
service  the  radio  needs  of  the  Negro 
community. 

Other  cash  awards  and  honorable 
mentions  of  Freedom  Foundation 
included;  to  Dr.  George  S.  Venson 
for  his  "Land  of  the  Free"  program 
on  Don  Lee  network;  CBS  for  its 
"You  Are  There"  series;  Willard 
Wilson  for  his  script  for  "It  Might 
Have  Been  You";  WWJ,  Detroit,  for 
"Twenty-Four  Hours  Under  Com- 
munism"; WCAU,  Philadelphia,  for 
"The  Blessings  of  Liberty";  KFAC, 
Los  Angeles,  for  "Spiritual  Mobili- 
zation for  Freedom"  and  WJR,  De- 
troit, for  its  "Know  Your  America" 
series. 

Gold  Medals  Awarded 

Gold  medals  were  awarded  to 
Knox  Manning,  KNX,  Los  Angeles, 
for  "Open  Letter  to  Paul  Robeson"; 
Jack  Beall  for  his  Anti-Communist 
series  on  ABC;  Radio  Council  of 
the  Chicago  Schools  for  "These 
Things  Are  America"  on  WBEZ; 
NBC  for  its  documentary,  "Living, 
1949"  and  Col.  Robert  McCormick 
of  the  Chicago  Tribune  for  "Respon- 
sibility in  a  Free  Enterprise  State" 
heard  on  MBS. 

Announcements  were  made  of  the 
winners  of  144  cash  awards,  totaling 
$84,000,  of  100  gold  medals  and  500 
certificates  of  merit.  They  include 
individuals  and  organizations  who 
have  "spoken  up  for  freedom  by 
words  or  deeds"  within  the  last  two 
years. 

Awards  were  given  in  various 
classifications,  including  cartoons, 
editorials,  magazine  articles,  radio 
programs,  motion  pictures,  sermons, 
commencement  addresses  in  both 
colleges  and  high  schools,  union 
publications,  company  and  employee 
publications,  and  advertising  cam- 
paigns. 

A  jury  of  21  prominent  persons, 
including  Chief  Justices  of  nine 
State  Supreme  Courts,  selected  the 
winners  after  several  months  of 
study.  Harold  E.  Stassen,  president 
of  the  University  of  Pennsylvania,  is 
chairman  of  this  year's  annual 
award  jury. 


Pratt  Named  President 
Of  Michigan  Broadcasters 

(Continued  from  Page  1) 

ing  Milton  Greenebaum.  WSAM, 
Saginaw.  Other  officers  elected 
were,  vice-president.  Howard  K. 
Finch,  WJIM;  and  secretary-treas- 
urer, J.  P.  Scherer,  WHFB. 

Worth  Kramer,  WJR;  Edward 
Baughn,  WPAG;  Willis  Dunbar, 
WKZO  and  WJEF;  and  Mr.  Greene- 
baum were  elected  to  the  Board  of 
Directors.  The  MAB  has  been  in 
operation  for  two  years  and  this 
year's  convention  was  exceptionally 
well  attended  with  practically  all 
Michigan  broadcasters  being  repre- 
sented. 


California  Commentary.  .  . 

•  •  •  TV  PRODUCTION  men  from  Mexico  City  are  in  Hollywood 
and  New  York  as  observers  as  Emilio  Azcarraga  makes  plans  lor  the 
launching  of  a  commercial  TV  station  south  of  the  border.  .     .  Group 

of  broadcasters  and  aqency  executives  will  qo  to 
HollyW^OOCl    Phoenix,  Arizona,  this  weekend  to  attend  the  16th 

District  NAB  convention  which  will  be  held  there 
next  Monday  and  Tuesday.  .  .  Al  Woodbury  has  signed  to  score  the 
new  39-week  Army  Air  Force  show  to  be  recorded  by  C.  P.  McGregor 
and  released  to  over  a  thousand  stations  a  week  .  .  .  MGM  picture 
studio  has  okayed  a  radio  series  for  its  child  star,  Margaret  O'Brien. 
.  .  .  Ben  Gage's  final  KTTV  video  show  was  kinescoped  by  CBS  and 
now  Harry  Ackerman  has  sent  the  film  east  for  approval  as  a  web 
sponsored  half-hour  program  to  be  released  to  all  of  the  CBS-TV 
stations.  .  .  .  Popular  radio  maestro  Frank  DeVol  has  just  finished  writing 
"The  Presidential  March,"  which  will  be  sent  to  President  Truman  this 
month  and  DeVol  will  also  record  the  selection  for  Capital  .  .  .  Connie 
Haines,  recently  signed  by  MGM  to  sing  three  songs  in  "Duchess  of 
Idaho"  is  reported  to  receive  S10.000  for  the  stint.  Connie  used  to  gel 
$100  a  week  with  Tommy  Dorsey,  not  so  long  ago.  .  .  .  Mel  Blanc  is 
being  kept  so  busy  that  the  only  available  time  he  has  is  between 
3:49  and  4:00  p.m.  on  Fridays.  Surprising  that  he  has  that  much  time 
left. 

j&      #      iz  -fr 

•  •  •  HARRY  HICKOX,  Hollywood  radio  and  TV  emcee, 
is  huddling  with  two  sponsors  this  week  and  if  the  deal  is  set 
his  LA  TV  show,  "Truth  about  Dixie,"  will  be  kinescoped  for 
national  sponsorship  the  first  of  the  year.  .  .  .  United  Productions 
of  America  will  preem  TV,  entertainment  and  industrial  cartoons 
Nov.  19-23  in  Hollywood's  first  industry-wide  Animation  Art 
Festival;  date  also  marks  UPA's  sixth  anniversary.  .  .  .  "Vera  Vague 
Show"  heard  every  Thursday  over  ABC  will  broadcast  from 
N.  Y.  for  5  weeks,  after  which  the  show  will  again  originate  in 
Hollywood.  .  .  .  Rumors  that  Jack  Benny  will  be  a  feature  of  the 
1951  TV  parade  with  a  one-hour  show  persist  with  no  denials  from 
Jack.  .  .  .  George  "Gabby"  Hayes  is  looking  for  a  "front  man"  for 
a  prairie  radio  show  next  fall.  .  .  .  Robert  Riley  Crutcher  is 
adapting  a  series  of  radio  dramas  he  wrote  for  the  Silver  Theater 
several  years  ago  for  television,  under  option  to  O.K.  Productions. 
Stories  include  "I'll  Never  Forget"  which  starred  Laurence 
Olivier,  "Magic  Darkness"  for  Jeffrey  Lynn,  and  "Whodunit," 
which  featured  Bob  Hope.  .  .  .  Louella  Parsons  tapes  Thanksgiv- 
ing shopping  interviews  with  Dorothy  Lamour,  Joan  Crawford 
and  Sydney  Greenstreet  Monday  at  the  Farmers  Market,  for 
release  on  the  Parsons  Radio  Show.  ...  Ed  Wynn  was  the  hon- 
ored guest  at  a  surprise  birthday  party  backstage  at  CBS'  Studio 
A  last  Wednesday.  Wynn  marked  his  63rd  birthday  anniversary. 
Many  happy  returns  of  the  day.  .  .  .  Cy  Howards  "Life  With 
Luigi"  on  which  J.  Carrol  Naish  and  Alan  Reed  are  starred  and 
which  Mac  Benoff  directs  over  CBS  network  every  Tuesday  night 
is  climbing  toward  the  top  of  the  ratings. 

"fr        ft        #  & 

•  •  •  "STU"  WILSON,  zany  emcee  of  KFI-TV's  "Are  Ya  LookinV 
gets  fan  mail  not  only  from  adult  viewers  every  afternoon  but  from 
"real  young"  kids — 2  years  and  up.  "I  must  have  universal  appeal." 
Stu  says  modestly.  .  .  .  Mutual-Don  Lee's  "California  Caravan"  program 
moved  to  San  Francisco  for  the  broadcast  of  Sunday  Nov.  20th.  Show 
was  aired  from  the  Civic  Auditorium  as  an  integral  part  of  the  "Western 
Hall  of  Fame  Pageant"  being  staged  in  that  city.  .  .  Ken  MacClelland. 
signed  as  art  director  of  the  "Ed  Wynn  Show"  on  CBS  Television. 


Publishers  Seeking 
Facsimile  Rights 


(Continued  from  Page  1) 

velopment  in  the  Arts,  Letters  and 
Sciences  by  the  Canadian  Daily 
Newspapers  Association. 

Roy  H.  Thomson,  president  of  the 
Thomson  dailies,  and  one  of  five 
spokesmen  for  the  19-member  dele- 
gation, maintained  that  newspapers 
should  have  a  preferred  position  in 
the  allocation  of  frequency  modula- 
tion channels  as  they  become  avail- 
able for  facsimile  broadcast. 

Asked  by  commission  counsel 
Peter  Wright  if  this  request  would 
still  be  made  if  it  were  to  result 
in  a  monopoly  of  facsimile  by 
newspapers,  Mr.  Thomson  replied: 

"Yes.  Newspapers  are  responsible 
organizations.  They  know  the  busi- 
ness of  handling  news  and  treat  the 
news  with  respect.  .  .  .  They  are 
the  logical  people  who  should  pro- 
ceed with  a  new  medium  of  handling 
news.  .  .  ." 

Clifford  Sifton  of  the  Winnipeg 
Free  Press  said  he  felt  the  general 
view  of  Canadian  publishers  was 
that  licensing  authority  should  be 
"as  far  removed  from  day-to-day 
politics  as  possible." 

Under  present  radio  regulations, 
facsimile  broadcasting  would  come 
under  control  of  the  publicly-owned 
CBC. 


NBC  Salutes  WIS 

On  Opening  Of  Studios 

(Continued  from  Page  1) 

and  office  building  as  thousands 
of  enthusiastic  South  Carolinians 
toured  the  new  edifice.  NBC  Chair- 
man of  the  Board  Niles  Trammell. 
actors  Jay  Jostyn  and  Jan  Miner, 
director-producer  Harry  W.  Junkin, 
and  commentator  George  Hicks  all 
took  part  in  the  opening  day  cere- 
monies. G.  Richard  Shafto  is  gen- 
eral manager  of  WIS. 

As  part  of  the  festive  occasion, 
NBC  originated  the  "Radio  City 
Playhouse"  from  WIS  with  Miss 
Miner  in  a  starring  role  supported 
by  a  cast  of  Columbians,  and  George 
Hicks  was  cut  into  the  Theater 
Guild  program  for  his  between-the- 
acts  commentary.  The  dedication 
broadcast  on  Saturday  featured  Mr. 
Trammell  as  guest  of  honor. 

Special  dedicatory  broadcasts 
were  heard  over  WIS  on  Sunday 
featuring  salutes  from  top  NBC 
stars  Bob  Hope,  Claudia  Morgan. 
The  Quiz  Kids,  Ben  Grauer  and 
others.  Lunt  and  Fontnnne,  Roger 
Pryor  and  Norman  Brokenshire,  all 
appearing  on  the  Theater  Guild 
production,  sent  a  special  platter 
which  was  broadcast  Sunday  morn- 
ing. 

Ad  agency  and  station  reps,  and 
network  officials  also  took  part. 


Stork  News 

Mrs.    Richard    J.  Puff,    wife  of 

MBS's  Director  of  Research  gave 

birth  yesterday  to  twin  daughters 

at  Peekskill  (N  Y  )  Hospital. 


M 
B 
S 


the  difference  is  MUTUAL!  I 


1 


If  you  think  your  business  is  different, 
consider  ours  for  a  moment. .  .and 
discover  perhaps  how  our  difference 
can  help  you  with  yours. 
You  see,  we  have  devoted  nearly 
15  years  to  the  business  of  being  a 
different  kind  of  network. 
This  gives  us  quite  an  edge,  in  these  times 
when  extra-efficient,  better-than-average 
marketing  techniques  are  required. 
And  it  gives  yon  several  new 
ways  — all  of  them  well  tested  — 
to  make  your  dollars  do  double  duty. 


For  instance... 

On  no  other  network  can  you  raise  your  sales 
voice  in  500  transmitter-markets— 300  of  them 
being  the  only  network  voice  in  town.  On  Mutual 
you  can . .  .The  Difference  Is  MUTUAL! 


On  no  other  network  can  you  enjoy  maximum 
flexibility  in  selecting  your  station  hook-up . . . 
routing  your  program  as  you  route  your  salesmen. 
On  Mutual  you  can . .  .The  Difference  Is  MUTUAL! 


On  no  other  network  can  you  locally— at  no 
extra  cost— tell  your  customers  where  to  buy  what 
you  are  selling,  as  well  as  why.  On  Mutual 
you  can  . .  .The  Difference  Is  MUTUAL! 

On  no  other  network  can  you  buy  the  proven 
benefits  of  coast-to-coast  radio  — and  save  enough 
to  explore  the  high  promise  of  television  too.  On 
Mutual  you  can . .  .The  Difference  Is  MUTUAL! 

On  no  other  network  can  you  s-t-r-e-t-c-h  your 
hardworking  dollars  to  the  point  where  you  get 
six  listener  families  for  the  price  of  five.  On 
Mutual  you  can  .  ..The  Difference  Is  MUTUAL! 


These  are  five  of  the  points  which  add  up 
to  a  big  plus  for  the  Mutual  advertiser. 
Interested  in  the  proof  of  any  or  all  of 
them  ?  Let's  sit  down  together  and 
discuss  our  differences. 


th. 


mutual 


broadcasting 
system 


Thanksgiving  Day  Special  Shows 
Planned  For  AM  And  Television 


(Continued  from  Page  1) 

Hollywood,  Europe,  and  points 
in-between. 

Mutual  will  present  three  special 
shows.  Scheduled  for  airing  on  the 
24th,  they  include  a  half-hour  pick- 
up from  the  Burtonwood,  England 
HQs  of  the  59th  Air  Depot  Wing, 
USAAF;  a  special  "Harvest  of 
Song"  musical  show  from  the 
campus  of  the  Oklahoma  State 
Agricultural  College,  and,  honoring 
father's  day  off,  a  "switch"  gimmick 
whereby  "Queen  For  A  Day"  be- 
comes "King  For  A  Day." 

The  Burtonwood  pick-up  includes 
songs  by  the  Wing's  Youth  Choir 
made  up  for  twenty-six  GFs,  an 
address  by  Maj.  Gen.  E.  W.  Ander- 
son, and  convocations  by  four 
chaplains  representing  all  faiths. 
The  "Harvest  of  Song"  will  feature 
a  four  thousand  voice  and  instru- 
mental group  made  up  of  students 
at  the  college  and  at  Oklahoma 
State  High  School. 

Two  TV  Shows  On  CBS 
CBS,  building  up  to  the  holiday 
spirit,  screened  two  Thanksgiving 
TV  programs  on  Sunday  and  they've 
planned  an  hour-long  special  simul- 
cast over  the  full  radio  and  TV 
net  for  Thursday.  In  addition,  the 
"Hallmark  Playhouse"  will  gear  its 
Thursday  show  to  the  big  day. 

Sunday,  the  "Fred  Waring  Show" 
devoted  most  of  its  time  to  Amer- 
icana music  and  the  "Lamp  At  My 
Feet"  program  featured  Mrs.  Ralph 
Bunche  who  told  the  story  of  the 
first  Thanksgiving  to  a  group  of 
children  from  nay  lands.  The  full 
hour  show  on  the  24th  will  feature 
the  "Choraliers,"  the  "Symphonette" 
and  Bambi  Linn.  "The  Hallmark 
Playhouse"  will  star  David  Niven 
in  Longfellow's  "The  Courtship  of 
Miles  Standish." 

Rudy  Vallee  will  take  the  spot 
light  as  MC  when  CBC-TV  screens 
an  hour-long  video  show  that  will 
also  feature  the  music  of  Guy  Lorn 
bardo's  orchestra,  Carol  Bruce,  Sam 
Levinson  and  others. 

NBC  Skeds  Special  Programs 
NBC  also  led-into  the  holiday 
on  Sunday  when  "Living,  1949 
presented  a  documentary  concerning 
the  2,500,000  migrant  harvesters  who 
annually  reap  the  nation's  crops. 
On  the  23rd,  the  web  will  broad 
cast  a  religious  program  based  on 
the  story  of  the  first  Thanksgiving 
in  America  for  a  DP  war  orphan. 
Lew  Aires  will  narrate  and  John 
Payne  and  Eleanor  Parker  have 
been  cast  in  leading  roles. 

"Cavalcade  of  America"  tonight 
will  present  an  original  radio  drama 
entitled  "Us  Pilgrims"  starring 
George  Tobias  and,  on  the  holiday, 
NBC  will  broadcast  an  on-the-spot 
account  of  the  annual  turkey  din 
ner  of  the  Christian  Herald  Bowery 
mission  where  one  thousand  home- 
less men  will  be  guests. 
On  Thanksgiving  Day,  Mary  Pick 


ford,  making  her  initial  appearance 
on  husband  Buddy  Rogers'  ABC 
program,  "Pick  A  Date"  will  discuss 
the  real  meaning  of  Thanksgiving 
Day  and,  on  the  same  program,  the 
Gramercy  Boys  Club  chorus  will  be 
featured. 

On  Tuesday  ABC  will  do  a  pre- 
holiday  show  entitled  "Recipe  For 
200,000  Turkeys"  on  this  week's 
Department  of  Defense  stanza.  Pro- 
gram will  include  interviews  of 
armed  services  cooks  who  will  talk 
about  Thanksgiving  Day  shopping 
six  months  in  advance.  The  Air 
Forces  80-piece  orchestra  will  also 
be  featured. 

Regular  Thursday  programming 
on  all  the  webs  will  be  tied  into 
the  holiday. 

Both  NBC-TV  and  CBS-TV  will 
cover  the  famed  New  York  Macy 
Thanksgiving  Parade  with  NBC 
headlining  Milton  Berle  and  mem- 
bers of  the  "Howdy  Doody"  family. 
NBC-TV  will  present  an  hour-and- 
a-half  video  Elgin  American  All 
Star  program  featuring  Berle,  George 
Jessel  and  a  host  of  other  stars. 
Will  Aid  CARE  Campaign 
Station  WNBC,  New  York,  will 
devote  its  entire  day's  Thanksgiving 
programming  to  a  special  appeal  for 
CARE,  the  non-profit  relief  organi- 
zation, for  the  third  successive  year. 
Themed  on  the  approach  that 
America's  plenty  should  be  shared 
with  Europe's  needy,  WNBC's  pro- 
grams and  personalities  will  all 
boost  the  sending  of  food  parcels  to 
Europe. 

CARE  officials  will  be  interviewed 
by  Tex  and  Jinx,  Mary  Margaret 
McBride  and  Tom  Page.  The  re- 
mainder of  the  day's  programs  will 
provide  data  on  the  organization's 
services,  and  station  breaks  will 
urge  listeners  to  pledge  contribu- 
tions over  the  phone  or  to  send 
them  to  a  special  post-box  number 
set  up  for  the  drive  by  WNBC. 

Previous  WNBC  Thanksgiving  Day 
appeals  resulted  in  the  shipment  of 
seven  tons  of  food  in  1947  and 
eleven  tons  last  year. 

Covering  Macy  Parade 

In  observance  of  Thanksgiving 
Day,  WOR  has  programmed  a  day 
of  special  programs  including  an 
eyewitness  account  of  Macy's 
twenty-third  annual  Thanksgiving 
Day  Parade,  a  play-by-play  descrip- 
tion of  the  Penn-Cornell  football 
game  and  other  holiday  features. 

Reporter  John  Wingate  will  cover 
the  parade  from  the  station's  Mobile 
Unit  and  portions  of  his  report  will 
be  re-broadcast  on  the  Lyle  Van 
show  later  that  day. 

Byram  Samm  will  do  the  ball 
game  from  Philadelphia's  Franklin 
Field  and  other  regular  WOR  pro- 
grams will  follow  a  Thanksgiving 
Day  motif  with  special  guests  and 
features. 

Indies  Participating 

Independent  stations  in  the  great- 
er   New    York    area    have  also 


scheduled  religious,  musical,  sports 
and  other  programs  for  the  holiday. 

The  Antique  Record  Shop  over 
WMCA  from  8  to  9  A.M.  will  use  a 
rare  record  of  James  Whitcombe 
Riley  reciting  one  of  his  own  poems 
called  "Out  to  Old  Aunt  Mary's." 
The  disk  was  made  in  1912. 

Another  Thanksgiving  morning 
broadcast  will  be  the  House  That 
Jack  Built  with  Hal  Jackson  over 
WLIB  from  the  New  York  Home 
for  the  Aged  starting  at  7  A.M. 

Lionel  Barrymore  will  give  his 
special  message  on  WMGM  at  7: 15 
P.M.  Much  earlier  in  the  day,  the 
station's  health  and  nutrition  ex- 
pert, Carlton  Frederick,  will  offer 
advice  to  those  who  like  to  overeat. 
The  time  for  the  talk  is  9  A.M. 

Memorial  Mass  on  WHOM 

A  memorial  mass  marking  the  25th 
anniversary  of  the  death  of  Giacomo 
Puccini  will  be  carried  by  WHOM 
from  St.  Lucy's  Church  in  Brook- 
lyn from  12  noon  to  1  P.M.  Holi- 
day programs  in  five  languages  will 
also  be  broadcast  throughout  the 
day. 

This  is  Thanksgiving,  1949  will  be 
broadcast  by  WWRL  in  Woodside 
from  10:30  to  11  in  the  morning 
The  show  will  be  narrated  by  John 
Harper  and  features  musical  num- 
bers and  comments. 

WEVD  will  carry  an  interview 
between  the  president  of  and  sec- 
retary of  the  American  Bible 
Society  at  9  P.M.  in  observance  of 
the  holiday. 

WINS  Carrying  Game 

The  pro-football  game  between 
the  Brooklyn  New  York  Yankees 
and  Los  Angeles  on  the  West  Coast 
will  top  the  bill  of  WINS.  Mel 
Allen  will  give  the  play-by-play 
description  and  his  assistant  will  be 
Curt  Gowdy. 

A  roundtable  discussion  on  the 
meaning  of  Thanksgiving  will  be 
heard  over  WHLI  and  WHLI-FM 
at  Hempstead,  Long  Island,  from 
2:35  to  3  P.M.  Three  guests  will 
speak  briefly  followed  by  a  question 
and  answer  period. 

Agnes  Morehead  will  read  "The 
Landing  of  the  Pilgrims"  on  A 
Treasury  of  Thanksgiving  over 
WNEW  at  9  P.M.  Renditions  of 
Thanksgiving  music  will  also  be 
used  on  the  show. 

Three  other  independent  stations, 
WQXR,  WBNX,  and  WOV,  will 
play  appropriate  holiday  music  dur- 
ing the  day. 


Home-Set  Production 
Six  Million  For  10  Mo. 


(Continued  from  Page  1) 

tain  AM  bands,  yesterday's  report 
said. 

With  a  rough  estimate  of  better 
than  5,500,000  sets  bearing  AM 
bands,  observers  here  estimate  that 
the  six-million  figure  is  topped  by 
adding  production  from  manufac- 
turers who  are  not  members  of 
RMA  and  by  inclusion  of  unrepor- 
ted figures  on  large  combination 
sets  including  AM  bands. 

Last  Month  Was  Highest 

RMA  members  turned  out  a  total 
of  7,357,421  sets  in  the  first  10 
months  of  the  year,  including  1,707,- 
613  video.  Last  month's  total  was 
ths  highest— 975,053,  including  587,- 
267  AM,  and  304,773  TV. 


Gets  New  KSL  Posts 

Salt  Lake  City — The  general  man- 
ager of  KSL  and  KSL-TV,  C.  Rich- 
ard Evans,  has  announced  the  ap- 
pointment of  Wayne  Kearl  as  an 
account  executive  for  both  outlets 
and  Max  Roby  as  news  editor  of 
KSL.  Kearl  has  held  the  post  of 
news  editor  for  KSL  since  Jan- 
uary 1945.  He  first  joined  the  station 
in  1945. 

Roby  has  served  as  assistant  news 
editor  to  Kearl  and  has  been  with 
the  station  since  1946. 


BALTIMORE 

Leads  the 
Nation 

TV  SHARE  OF  TOTAL  BROADCAST  AUDIENCE 
AUGUST  -  SEPTEMBER,  1949 
IU  SAT    EVE    •    6  00    10  00  PM    lOCAi.  TIME 


Announce  WBS  Renewels 

The  World  Broadcasting  System 
announces  contract  renewals  and 
extensions  by  five  radio  stations  for 
the  continued  use  of  the  World 
transcribed  library  service.  Among 
those  stations  are:  WPJB,  Provi- 
dence, Rhode  Island,  WLAW,  Law- 
rence, Mass;  WSBA,  York,  Pennsyl- 
vania; WFAS,  White  Plains,  N.  Y.; 
WOPT.  Oswego,  N.  Y. 


■Uui  ..  C.  E.  Hoopir'i  "TV  Audltnu  nd.,  ind  TV  TrwAl"  In  lui-Sifl.  m» 


IN  MARYLAND 
MOST  PEOPLE  WATCH 

WMAR-TV 

The  Sun  papers  Station 

channel  -  2 
BALTIMORE,  MARYLAND 

TELEVISION  AFFILIATE  OF  THE  COLUMBIA  IR0A0CASTM0  STSTEM 


Section  of  RADIO  DAILY.  Tuesday.  November  22,  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


FCC  SEES  COLOR-TV  COMPARISON 


TELE  TOPICS 


A  FTER  A  VERY  SHAKY  START  at  the 
beginning  of  the  season,  when  it  of- 
fered a  couple  of  real  turkeys,  "Philco 
Playhouse"  on  NBC  has  improved  steadily 
and  now,  under  the  guidance  of  Fred  Coe, 
it  is  once  again  one  of  the  better  dramatic 
periods  on  the  air.  Too  often,  however,  the 
story — usually  an  adaptation  of  a  current 
best-seller — has  not  been  on  the  same  high 
level  as  acting  and  production.  This  was 
exactly  the  case  with  this  week's  edition, 
"Medical  Meeting."  As  adapted  by  Joseph 
Liss  from  Mildred  Walker's  novel,  the  play 
told  the  highly-romanticized  story  of  the 
no-longer-young  doctor,  and  his  patiently 
suffering  wife,  who  is  faced  with  a  choice 
of  constructive  research  or  mere  money. 
Although  the  outcome  was  apparent  from 
the  start,  mainly  because  the  story  neatly 
fitted  a  stock  pattern,  several  convenient 
contrivances  were  necessary  to  bring  it 
about.  There  were,  however,  several  force- 
ful moments  of  real  drama.  .  .  .  Philip 
Bourneuf's  excellent  characterization  of 
the  lead  role  was  warm,  subdued,  under- 
standing and  entirely  credible,  and  Frances 
Reid,  as  his  wife,  was  also  outstanding.  The 
supporting  performances  of  Harry  Sothern 
Ben  Lackland.  Katherine  Neskill  and  John 
Neuland  were  especially  notable.  Direclion 
by  Gordon  Duff  was  first  rate. 

• 

FIFTY-FOURTH  ST.  REVUE,"  slated  to 
be  axed  by  CBS  after  Nov.  25,  has 
been  extended  at  least  through  Dec.  23 
with  the  possibility  that  it  will  continue 
indefinitely.  Aired  on  alternate  Fridays  in 
the  9-10  p.m.  spot  occupied  by  "Ford  The- 
ater," show's  rating  has  taken  an  upward 
turn,  which  is  the  reason  for  the  repreive. 
'    ...  World  Video  has  acquired  TV  rights 
to  Irvin  Cobb's  Judge  Priest  stories  for  a 
'    weekly  half-hour  series.  Initial  scripts  are 
now  being  written  and  prospects  for  title 
and  supporting  roles  are  being  interviewed. 
L  .  .  .  Roller  Derby  rule  booklets,  prepared 
by    Campbell-Ewald    for    distribution  via 
Chevrolet  Dealers  pickups  of  the  sport,  has 
gone   into   its   third   printing,   with  over 
I  30,000  already  mailed  out. 


CD  SULLIVAN,  in  opening  his  show  Sun- 
day  nite,  gave  everyone  the  impression 
that  Bill  Robinson  had  passed  away.  He 
spoke  at  length  about  the  Bill  Robinson 
Foundation  and  showed  a  clip  of  the  dan- 
cer in  "Stormy  Weather."  Not  once  dur- 
ing this  time  did  he  mention  that  Bojangles 
was,  at  that  moment,  still  fighting  for  his 
life  in  a  New  York  hospital.  .  .  .  Abe  Bur- 
rows came  up  with  the  best  description  of 
the  new  femme  fashions  we've  yet  heard, 
when  he  described  a  gal  singer's  garment 
as  a  "house  -  divided  -  against  -  itself  -  type 
dress."  .  .  .  For  our  money,  two  of  the  best 
pop  singers  on  the  air  are  Connie  Russell 
and  Jack  Haskell,  and  it  couldn't  happen 
to  a  nicer  show. 


Pye  Tele  Equipment 
Pleases  In  Capital 


Washington  Bureau  of  RADIO  DAILY 

Washington— Onlookers  were  fa- 
vorably impressed  yesterday  with 
the  Photicon,  compact  TV  camera 
unit  developed  by  Pye,  Ltd.,  one 
of  the  leading  British  TV  and  radio 
manufacturers.  A  demonstration  was 
offered  for  the  FCC  and  others  at 
the  TV  demonstrations  here,  as  Pye 
seeks  to  enter  the  American  market 
for  transmitting  equipment. 

B.  J.  Edwards,  technical  director 
of  the  company,  said  he  hopes  to  sell 
five  million  dollars  worth  of  eauip- 
ment  here.  Although  yesterday's 
closed-circuit  demonstration  showed 
remarkably  true  black  and  white 
television — the  equipment  has  been 
adapted  to  the  American  525-line 
standard,  Edwards  said  he  was  "not 
claiming  anything  marvelous — just 
good,  sound  low-cost  equipment." 

Pye  has  no  thought  of  competing 
in  the  home  receiver  field,  he  said. 
Price  Savings  Claimed 

Prices  for  Pye  equipment,  it  was 
said,  would  run  10  to  15  per  cent 
lower  to  American  buyers  than 
comparable  equipment  produced  by 
American  firms. 

Strong  EC  A  support  for  the  sales 
project  has  been  voiced,  with  the 
assistant  ECA  director,  Wayne  Chat- 
field  Taylor,  expressing  his  hope 
that  Pye  will  be  able  to  bring  some 
American  dollars  back  to  England. 

Present  British  TV  standards  are 
for  405-line  transmission. 


26  Stations  Airing 
WPIX  Film  Packages 


WPIX,  New  York  indie,  is  the 
"flagship"  of  one  of  the  largest 
"celluloid  webs"  in  video,  currently 
serving  26  stations  in  22  cities 
throughout  the  country.  During  the 
past  year,  the  outlet  has  supplied 
film  to  as  many  as  37  stations. 

With  Ed  Evans,  director  of  film 
programs,  in  charge  of  national  sales, 
the  New  York  News  outlet  is  cur- 
rently offering  two  feature  film 
packages — a  group  of  36  Westerns 
now  being  aired  by  20  stations,  and 
"Film  Package  No.  3,"  now  on  15 
outlets.  Latter  is  comprised  of  13 
features,  including  "Major  Barbara," 
"A  Star  Is  Born,"  "Pygmalion"  and 
"The  Beachcomber." 

Average  Of  3  Hours  A  Week 

An  average  of  three  hours  a  week 
of  film  is  supplied  by  WPIX  to  each 
of  the  26  stations,  with  one  taking 
as  much  as  five-and-a-half  hours 
weekly.  A  recently  concluded  series 
of  24  Alexander  Korda  films  was 
shown  by  22  outlets. 


WSAZ-TV  In  Operation 

Huntington,  W.  Va.— WSAZ-TV, 
first  station  in  West  Virginia,  has 
gone  on  the  air  here  on  channel  5, 
affiliated  with  all  four  major  webs. 
Present  for  the  opening  were  Gov. 
Okey  Patteson,  Frank  Folsom,  pres- 
ident of  RCA,  and  Joseph  McCon- 
nell,  NBC  prexy.  Lawrence  H.  Rog- 
ers II  is  station  manager. 


Protestant  Group  Planning 
$1,000,000  Program  Drive 


(Continued 

Parker  said,  "The  biggest  service 
the  Protestant  Radio  Commission 
can  perform  at  present  is  to  provide 
films  for  local  church  groups  to 
use  over  community  television  sta- 
tions. People  will  be  educated  by 
being  entertained.  Religious  leaders 
must  realize  this  fact.  We  must 
learn  to  present  people's  personali- 
ties and  ideas  in  an  interesting 
manner  to  other  people." 

Urging  establishment  of  local  TV 
working  committees,  staffed  mainly 
by  lay  persons,  ho  continued, 
"Church  groups  must  help  local 
television  stations  produce  good 
local  religious  programs.  I  am  pre- 
dicting that  television  will  take  a 
major  share  of  radio's  listenership. 
We  must  therefore  become  'Apostles 


from  Page  1 ) 

of  television'  or  we  will  find  fine 
preachers,  inspiring  services  and 
entertaining  educational  programs 
being  presented  to  a  limited  radio 
audience. 

"Television  stations  must  present 
programs  in  the  public  interest  or 
increased  government  regulation 
will  be  the  result.  Religious  and 
educational  groups  must  educate  a 
new  generation  of  television  of- 
ficials on  the  need  and  wisdom  of 
giving  public  service  time  to  organi- 
zations like  churches.  .  .  .  There  is 
a  tendency  to  think  the  public  serv- 
ice television  programs  are  going 
to  be  too  expensive.  This  will  not 
necessarily  be  so  if  the  churches 
really  cooperate  with  local  television 
stations." 


Show  Polychrome 
By  CBS,  RCA; 
BAY  Of  DuM. 

Washington  Bureau  of  RADIO  DAILY 

Washington — With  excellent  black 
and  white  signal  coming  through 
over  DuMont  equipment  nearly  all 
day  long,  CBS  and  RCA  yesterday 
gave  the  FCC  a  side-by-side  glimpse 
of  the  two  color  systems.  The  CBS 
showing  was  as  impressive  as  early 
last  month,  when  most  observers 
agreed  that  if  it  were  compatible 
with  present  black  and  white  stand- 
ards it  might  offer  immediate  com- 
mercial possibilities. 

Free  Of  "Flicker" 

The  RCA  color  was  still  vari- 
able, with  a  pronounced  tendency 
toward  heavy  pink  and  red  influ- 
ences, but  showed  a  remarkable 
freedom  from  flicker. 

There  was  little  important  varia- 
tion in  the  quality  of  the  signals  as 
the  two  color  systems  and  the  regu- 
lar DuMont  black  and  white  trans- 
mission sent  out  a  wrestling  match, 
a  performance  by  the  Elder  Michaux 
Choir,  a  series  of  paintings,  weav- 
ing and  other  difficult  color  tests. 
While  the  DuMont  reception  was 
invariably  clear,  it  was  exceedingly 
dull  and  uninteresting  in  some  of 
the  scenes — especially  the  showings 
of  colorful  Van  Gogh  and  other 
paintings. 

RCA's  Dr.  C.  B.  Jolliffe  declared 
that  the  demonstration  made  it 
plainer  than  ever  that  his  company's 
all  electronic  system  "offers  the  best 
means  through  which  color  televi- 
sion can  be  improved  and  developed 
;n  a  reliable  service  to  the  public." 
He  said  the  CBS  color  disc  "has  no 
place  in  home  television."  In  a 
statement  released  by  RCA,  Dr. 
Tolliffer  laid  great  stress  upon  the 
compatibility  of  the  RCA  system. 


NTFC  To  Meet  Tonight; 
Will  Discuss  AFM  Scale 


Robert  L.  Jower.  sales  rep  for 
WPTZ,  Philadelphia,  will  speak  to- 
night at  regular  meeting  of  the 
National  Television  Film  Council  at 
the  Fifth  Ave.  Brass  Rail.  Also  on 
the  agenda  is  a  discussion  of  the 
proposed  AFM  scale  for  TV  films. 


WATV  Sells  Hoop  Sked 

Nineteen  of  the  21  home  basket- 
ball games  of  Seton  Hall  College 
will  be  scanned  by  WATV.  spon- 
sored individually  by  Philadelphia 
Dairy,  Fischer  Baking  and  Pepsi- 
Cola.  Schedule  begins  Dec.  5  and 
runs  through  Mar.  6.  Fred  Snyles 
will  call  the  play-by-play. 


8 


RADIO  DAILY 


Tuesday,  November  22,  1949 


COAST-TO- COAST 


Brotherhood  Program 

Allentown,  Pa—  WKAP's  program 
'Tor  God  and  Country"  heard  every 
Sunday  afternoon  at  2:30  is  a  half 
hour  broadcast  dedicated  to  Brother- 
hood. Speakers  of  all  religious  faiths, 
including  Priests,  Rabbis,  Ministers 
and  Laymen,  appear  weekly  and 
music  of  all  faiths  is  also  presented. 

Symphony  Hall 

Louisville,  Ky.— WAVE's  affiliate, 
WRXW,  has  inaugurated  a  new 
series  on  its  serious  music  hour, 
Symphony  Hall,  having  as  weekly 
guests  distinguished  local  and  visit- 
ing artists  who  will  program  various 
recorded  works  and  supply  their 
own  commentary. 

Students'  Program 

Pittsfield,  Mass. — News  Chief  Leon 
Beeler  continues  for  the  2nd  year 
his  program  for  "in-school"  listen- 
ing. Program,  "History  in  the  Mak- 
ing" is  written  and  narrated  by 
Beeler  and  is  designed  to  simplify 
for  school  students,  the  problems 
of  the  day,  both  local,  national  and 
foreign.  The  program  is  heard  over 
WBRK,  Wednesday  mornings  at  11 
o'clock. 

Kevnotes  By  Bailey 

Boston,  Mass.  —  Mildred  Bailey, 
food  and  fashion  authority  on  her 
WCOP  daily  show,  is  now  demon- 
strating her  musical  abilities  on  the 
"Keynotes  By  Bailey"  program.  The 
program  is  aired  Monday  through 
Friday  at  2:00  p.m.,  and  features 
Miss  Bailey  at  the  piano. 

Yodeler  Signs  TV  Contract 

San  Antonio,  Tex.— Cliff  Warren, 
cowboy  yodeler  who  has  appeared 
on  KTSA  and  WOAL  has  signed  to 
appear  as  singing  star  of  a  new  TV 
series  to  start  in  January  over  a  Fort 
Worth  outlet.  Series  will  be  spon- 
sored by  the  Falstaff  Brewing  Co., 
and  will  have  Dizzy  Dean  as  master 
of  ceremonies. 

New  WPAT  Sponsor 

Paterson,  N.  J. — Milo  Boulton,  new 
radio  star,  is  now  signed  with  the 
Acme  Markets  for  sponsorship  of  his 
program  "Bargin'  Around  With 
Boulton."  The  program  is  heard 
every  morning,  Monday  through  Fri- 
day, at  11:00  on  WPAT. 


'Dhe  Uoice  of  ^J(,ania&  TOPE K A 
•IN  lUOY,  Cmrrol  Moiogir 


NETWORK  SONG  FAVORITES 

The  top  30  songs  of  the  week  (more  in  case  of  ties),  based 
on  the  copyrighted  Audience  Coverage  Index  Survey  of 
Popular  Music  Broadcast  over  Radio  Networks.  Published 
by  the  Office  of  Research,  Inc.,  Dr.  John  Peatman,  Director. 

Survey  Week  of  November  11-17,  1949 

TITLE  PUBLISHER 

A  Dreamer's  Holiday  Shapiro-Bernstein 

A  Thousand  Violins  Paramount 

Ain't  She  Sweet  Advanced 

Bye  Bye  Baby  J.  J.  Robbins 

Dear  Hearts  And  Gentle  People  E.  H.  Morris 

Don't  Cry  Joe  Harms 

Downhearted  Orten  Music 

Festival  Of  Roses  Witmark 

Hop  Scotch  Polka  Cromwell 

I  Can  Dream  Can't  I  Chap  pell 

I  Never  See  Maggie  Alone  Bourne 

I've  Got  A  Lovely  Bunch  Of  Cocoanuts  Cornell 

Last  Mile  Home  Leeds 

Maybe  It's  Because  Bregman-Vocco-Conn 

Mule  Train  Walt  Disney 

Over  The  Hillside  Dreyer 

River   Seine  Remick 

Room  Full  Of  Roses  Hill  &  Range 

Rudolph  The  Red-Nosed  Reindeer  St.  Nicholas 

Slipping  Around    Peer 

Some  Enchanted  Evening  Chappell 

Someday  You'll  Want  Me  To  Want  You  Duchess 

That  Lucky  Old  Sun  Robbins 

There's  Yes  Yes  In  Your  Eyes    Witmark 

Twenty-Four  Hours  Of  Sunshine  Advanced 

Twi'ight  Ben  Bloom 

Wishing  Star  Broadcast  Music 

Younger  Than  Springtime  Chappell 

You're  Breaking  My  Heart  Mellin 

You're  In  Love  With  Someone  Kramer- Whitney 


Second  Group 

TITLE  PUBLISHER 

A  Man  Wrote  A  Song    Henry  Spitzer 

Dime  A  Dozen  E.  H.  Morris 

Envy   Encore 

Fiddle  Dee  Dee  Harms 

Huckle  Buck   United 

Hush  Little  Darlin'  Michael 

I  Only  Have  Eyes  For  You  Remick 

In  Santiago  By  The' Seat-  Life  Music 

Jealous  Heart  ......  Acuft   &  Rose 

Johnson    Rag.  .  X  ■'■  Miller 

Just  For  Fun    Paramount 

Just  Got  To  Have  Him  Around  Jefferson 

Let's  Take  An  Old  Fashioned  Walk  _  .'  Berlin 

Make  Believe  (You  Are  Glad  When  You're  Sorry) .  .  .  Bregman-Vocco-Conn 

Makin'  Love  Ukelele  Style  Mayf air 

Meadows    Of   Heaven  Laurel 

My  Bolero  '.  Shapiro-Bernstein 

My  Own  My  Only  My  All  Paramount 

My  Street  Campbell 

She  Wore  A  Yellow  Ribbon    Regent 

Souvenir   Beacon 

Story  Of  Annie  Laurie  Sandy-Joy 

Toot  Toot  Tootsie   Goodbye  Feist 

You're  Always  There  Bregman-Vocco-Conn 

You're  My  Thrill  Sam  Fox 

Copyright,  1949  by  Office  of  Research,  Inc. 


AGENCIES 


HAL  MARC  ARDEN  resigning  as 
writer-director  at  WMGM,  New 
York,  to  join  Robert  A.  Bories  Inc. 
(American  Institute  of  Food  Prod- 
ucts) as  director  of  radio  and  televi- 
sion. 


BILL  WELSH  has  resigned  as  gen- 
eral manager  of  Allied  Advertising 
Agencies  to  head  the  radio  and  tele- 
vision department  of  Walter  Mc- 
Creery,  Inc.,  successor  to  the  adver- 
tising firm  of  Smith,  Bull  and  Mc- 
Creery. 


AL  ALPERSTEIN  has  joined  Pan 
American  Broadcasting  Co.  as  sales 
promotion  manager.  He  was  former- 
ly general  manager  of  the  Chas.  H. 
Rogers  Advertising  Agency. 


HARRISON  LLOYD  TAYLOR, 
formerly  with  Remington-Rand,  has 
joined  the  copy  department  of  Ken- 
yon  &  Eckhardt,  Inc. 


JOSEPH  TERY,  production  man- 
ager of  station  WINS,  will  join 
WFLN,  Philadelphia,  as  musiq  de- 
partment head  on  Dec.  1.  He  has 
been  with  WINS  since  October,  1948. 
No  successor  has  been  named  as  yet. 


ARTHUR  PINE  ASSOCIATES 
have  been  appointed  by  Cushman's 
Sons,  Inc.,  Long  Island  City,  retail 
bakery  chain  organization,  to  serve 
as  publicity-public  relations  repre- 
sentatives for  all  media,  effective 
immediately. 


CROMWELL  ADVERTISING 
AGENCY,  INC.,  has  been  named  by 
Topmost  Packing  Co.,  packer  of 
Kitchen-Made  food  products. 


HOWARD  L.  CORDERY,  formerly 
head  of  the  television  department  of 
Nasht  Productions,  has  joined  the 
Marshalk  and  Pratt  video  depart- 
ment. 


WEVD 

117-119  W.  46  SL 
HENRY  GREENFIELD.  Mg.  Director  N.Y.19 


The  National  Daily  Newspaper  of  Commercial  Radio 


Television 


VOL.  49,  NO.  35 

NEW  YORK,  WEDNESDAY,  NOVEMBER  23,  1949 

TEN  CENTS 

FILM  INDUSTRY  BUYS  MORE  RADIO  TIME 


High  Court  Hears  NAB 
In  Station-Tax  Dispute 


Washington  Bureau  of  RADIO  DAILY 

Washington— NAB  told  the  Su- 
preme Court  yesterday  that  previ- 
ous decisions  by  the  high  court  are 
overturned  by  the  controversial 
Little  Rock,  Ark.,  municipal  tax  on 
radio  stations  and  time  salesmen. 

Previous  Supreme  Court  and 
other  judicial  rulings  have  held  ra- 
dio stations  to  be  immune  to  privil- 
ege and  occupation  taxes  levied  by 
cities  and  states,  said  NAB,  as  it 
filed  a  brief  as  amicus  curiae  in  sup- 
port of  a  petition  for  rehearing  of 
an  Arkansas  case  dismissed  by  the 
(Continued  on  Page  6) 

Pontiac  Will  Sponsor 
Notre  Dame-S.  C.  Game 


The  Pontiac  Motor  Division  of 
General  Motors  will  sponsor  the 
broadcast  of  the  Notre  Dame- 
Southern  California  football  game 
over  CBS  on  Saturday.  CBS  Sports 
Director  Red  Barber  and  Van  Pat- 
rick of  WJR,  Detroit,  will  handle 
the  play-by-play  description.  South- 
ern California,  the  last  team  to 
come  close  to  beating  the  Irish 
when  they  tied  last  year,  will  meet 
Notre  Dame  at  South  Bend. 


Community  Buys  Time 
As  Public  Service  Show 


Rochester,  N.  Y.  —  The  nearby 
Town  of  Hilton,  an  enterprising 
farming  community,  has  purchased 
a  radio  program  starring  one  of  its 
own  citizens,  to  do  a  Chamber  of 
Commerce  type  of  show.  This  is 
believed  to  be  the  first  time  any 
small  upstate  community  has  taken 
to  the  air  in  this  fashion  to  promote 
(Continued  on  Page  3) 


Successful  Appeal 

Detroit  —  Maybury  Sanatorium 
in  Northville,  Michigan  has  re- 
ceived 43  radios  following  a  re- 
quest by  Bob  Maxwell  of  WWI. 
Disc  jockey  Maxwell  read  a  letter 
on  the  air  from  a  patient  asking 
for  a  set  and  the  deluge  was  on. 
He  finally  had  to  ask  his  audi- 
ence to  curtail  their  generosity 
as  no  more  radios  could  be  han- 
dled at  tho  time. 


Potent  Medium 

Huntington.  W.  Va. — Business 
was  off  at  Brumfield's  Market  un- 
til Jake  Brumfield,  the  owner, 
bought  a  Friday  night  high  school 
football  game  on  WPLH-FM  and 
advertised  sausage.  25c  a  pound. 
Result:  A  sellout  of  three  tons  by 
Saturday  noon,  plus  all  other 
meat  in  the  market. 


15-Million  Car  Sets 
Forecast  By  Jan.  1 


Four  out  of  every  five  new  auto- 
mobiles rolling  off  the  nation's  as- 
sembly lines  are  equipped  with  ra- 
dios, according  to  the  NBC  research 
division.  They  estimate  that  15-mil- 
lion  autos  will  be  carrying  sets  by 
January  1,  1950. 

This  figure  is  nearly  double  that  of 
the  last  pre-war  year  of  1941  when 
approximately  eight-million  vehicles 
were  radio-equipped.  In  1943,  a  high 
of  more  than  nine-million  auto  ra- 
dios was  reached  and  then  the  total 
fell  steadily  until  on  January  1,  1946, 

(Continued  on  Page  3) 


Scott  Heading  Sales 

Of  NBC  Radio  Division 


In  line  with  NBC's  recent  divorce- 
ment of  audio  and  video  operations, 
Harry  G.  Kopf,  vice-president  in 
charge  of  Radio  Sales,  yesterday 
announced  the  appointment  of  Wal- 
ter Scott  as  NBC's  Eastern  sales 
director  for  Sound  Broadcasting. 
The  position  is  a  new  one. 

Mr.  Kopf  also  announced  the  ap- 
(Continued  on  Page  3) 


Major  Producing  Companies  Giving 
Radio  Larger  Spot  Campaigns  In 
Key  Cities  For  New  Feature  Films 


AFM  Supports  CBC 
In  Brief  On  Radio 


Montreal — The  American  Federa- 
tion of  Musicians  has  charged  inde- 
pendent Canadian  radio  station 
operators  with  being  "primarily  in- 
terested in  a  profitable  operation 
and  not  too  greatly,  if  at  all,  con- 
cerned with  the  development  or 
employment  of  Canadian  artists." 

The  A.F.M.  made  the  charge  in  a 
brief  submitted  to  the  Royal  Com- 
mission on  National  Development  in 
(Continued  on  Page  3) 

Crisler  Gives  Views 

On  Radio  Hearing 

Washington  Bureau  of  RADIO  DAILY 

Washington — R.  C.  Crisler,  exec- 
utive vice-president  of  Transit  Ra- 
dio said  yesterday  that  the  unusual 
interest  and  the  widespread  publi- 
city centering  around  the  recent 
hearings  before  the  Washington 
(Continued  on  Page  2) 

Taylor  Renewed  By  G.  M. 
For  Quarter  Hour  On  ABC 


General  Motors  will  continue  to 
present  Henry  J.  Taylor  on  ABC 
for  another  year.  The  weekly  quar- 
ter-hour of  news  and  comments  will 
be  heard  fifteen  minutes  earlier 
(Continued  on  Page  2) 


New  441-Line  Color-Video 
Now  In  Work,  Says  DuMont 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  Calling  for  greater 
color  fidelity,  Dr.  Allen  B.  DuMont 
said  yesterday  that  his  laboratories 
are  working  on  a  new  color  system 
with  441-line  definition.  He  said  it 
will  be  some  time  before  it  can 
come  out  of  the  experimental  stage, 
but  that  it  offers  greater  color  fidel- 
ity than  either  the  RCA  or  CBS 
color  systems. 

CBS  vice-president  Adrian  Mur- 


phy announced  at  the  end  of  the 
two-day  comparative  tests  yester- 
day that  the  RCA  demonstration  had 
proved  "the  instability  of  the  RCA 
system.  It  was  impossible  to  tell 
what  the  color  of  the  original  sub- 
ject matter  was  by  watching  the 
RCA  screen.  To  get  the  true  color 
you  had  to  look  at  the  CBS  picture." 
He  said  CBS  color  is  far  superior  to 
black  and  white,  and  that  "you  don't 
(Continued  on  Page  7) 


Radio  will  get  a  larger  slice 
of  the  movie  producers'  ad- 
vertising dollar  this  winter 
through  spot  campaigns  set 
up  in  key  center  cities  for 
the  regional  premiere  of  new 
feature  films,  Radio  Daily 
learned  through  a  survey  the 
past  few  days.  While  none  of 
the  major  companies  would 

(Continued  on  Page  5) 

CBS  Time  Sales  Up 
Both  In  Radio  And  TV 

Claiming  an  increase  of  $5,000,000 
in  radio  and  TV  billings  through 
new  time  sales  the  past  month,  CBS 
yesterday  reported  the  sale  of  the 
Ken  Murray's  Blackouts  TV  show  to 
Anheuser-Busch  Corporation  of  St. 
Louis. 

During  the  past  month  CBS  has 
sold  four  hours  of  radio  network 
time  including  two  evening  half- 
( Continued  on  Page  6) 

Lunch  Hour  Listener 
Wins  Jackpot  On  WMCA 

WMCA,  New  York,  felt  yesterday 
that  the  station  had  gotten  a  con- 
crete idea  of  the  out-of-home  listen- 
ing audience  potential  when  one 
Tom  Kelly,  who  was  listening  to  the 
program  on  his  lunch  hour  on  an  of- 
fice radio,  won  $800  worth  of  prizes 
from  the  "Tune-O"  show.  The  pro- 
(Continued  on  Page  3) 


Anniversary 

Broadcast  of  the  2.000th  epi- 
sode of  the  Yiddish-language 
soap  opera.  "My  Mother  and 
I"  on  WEVD.  New  York,  on  Fri- 
day will  mark  the  eighth  anniver- 
sary since  the  program  started  as 
a  language  feature  on  the  New 
York  station.  Program,  produced 
by  Sholom  Rubinstein,  will  be 
heard  at  12:10  p.m..  and  will  be 
followed  by  a  luncheon. 


RADIO  DAILY; 


Wednesday.  November  23,  1949 


Vol.  49,  No.  35     Wed.,  Nov.  23,  1949      10  Cts. 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch.  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicoiite, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily. 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Cable  address:  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen   Kushner.  Manager 
6425  Hollywood  Blvd.        Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tito.  Manager. 
360  No.   Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Glrard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
■itidcr  the  act  of  March  3,  1879. 


FINANCIAL 


(November  22)  — 

NEW  YORK  STOCK  EXCHANGE 

High    Low  Close 

ABC    73/4     1%  73/4 

Admiral  Corp   30       29'/2  30 

Am.  Tel.  &  Tel....  146 Vi  1463'8  146i/2 

CBS  A    25       25  25 

CBS   B    25       25  25 

Philco    30'A    30  30'/4 

Philco  pfd   80       83  83 

RCA  Common  13        12%  13 

RCA  1st  pfd   733/8    73%  73  V8 

Stewart-Warner  ...  11%     1 1 3/8  11% 

Westinghouse    28%    28  28% 

Westinghouse   pfd.  101      101  101 

28%  28% 


Net 
Chg. 

+  % 

+  % 

+  Vs 


Zenith  Radio    28% 

NEW  YORK   CURB  EXCHANGE 
Hazeltine    Corp....  15V4    15  15 
Not.  Union  Radio.  .    2%     2%  2% 
OVER  THE  COUNTER 

Bid 

DuMont  Lab   14'/4 

Stromberg-Carlson    14 

WCAO   (Baltimore)    17 

WJR   (Detroit)    7% 


+  1/4 

+  Va 

+  '/4 

+  % 

—  % 


—  % 


Asked 
15% 
15% 
21 
8% 


CARDINAL  XMAS  SALES 
REPORTED  ZOOMING 

Hollywood — Joseph  F.  MacCaughtry,  prexy  of 
Cardinal  Company,  radio  and  TV  production 
firm,  announced  sales  of  company's  annual 
Christmas  shows  are  hitting  all-time  high.  Four 
special  quarter-hour  Xmas  programs,  labeled 
"Xmas-4."  have  been  purchased  by  over  three 
hundred  stations  to  date. 

Custom-built  for  local  station  presentation  as 
"radio  Christmas  cards"  the  shows  feature  a 
number  of  top  names  in  entertainment  business: 

CLARK  DENNIS.  Capitol  Records  recording 
star,  ir«  a  "Musical  Christmas  Tree":  THE 
MODERNA1RES.  top  singing  group  heard  rcg. 
ularlv  over  "Club  Fifteen":  in  "Musical  Sleioh 
Ride";  a  dramatization  of  The  Nativity  with 
MARVIN  MILLER:  and  "Christmas  Stories" 
told  in  the  heart-warming  style  of  ART 
BAKER. 

Initially  started  as  ?  good-will  gesture  by 
the  company,  the  entire  package  is  being  sold 
in  all  markets  for  -  flat  price  of  $20.00. 

Stations  desiring  the  special  holiday  shows 
for  their  area  are  ?dvised  to  contact  Cardinal 
Comnany.  6000  Suns't  Boulevard.  Hollywood. 
Calif. 

Advt.   


*  COflllNG  AND  GOING  * 


LUCILLE  BALL,  star  of  "My  Favorite  Hus- 
band" on  CBS,  has  arrived  aboard  an  Ameri- 
can Airliner.   She'll  be  here  a  week. 

DON  DUNPHY,  American  network  sports- 
caster,  off  to  Detroit,  where  tomorrow  he  will 
broadcast  the  bout  between  Ross  Virgo  and 
Lester  Felton. 

JANE  TIFFANY  WAGNER,  director  of  edu- 
cation at  NBC,  on  Friday  will  be  in  Buffalo 
to  address  the  39th  annual  conference  of  the 
National  Conference  of  Teachers  of  English. 
Her  subject,  "The  Potentialities  of  Television 
in  Education." 

JOHN  LOVETON,  producer  of  "Mr.  and  Mrs. 
North"  on  CBS,  off  to  Chicago  with  MRS. 
LOVETON  for  the  Thanksgiving  holiday. 

MORGAN  BEATTY,  newscaster  on  NBC,  on 
Friday  will  leave  on  a  trip  to  Dallas  and 
Houston.  At  Dallas,  he'll  address  the  mem- 
bers of  the  Wholesalers  and  Manufacturers 
Assn.,  while  in  Houston  he'll  deliver  a  talk 
at  the  luncheon  to  be  given  by  William  P. 
Hobby,  former  governor  of  Texas  and  now 
publisher  of  the  Houston  Post,  operator  of 
KPRC. 

EDGAR  KOBAK  and  MRS.  KOBAK  are  in 
Thomson,  Ga.,  for  Thanksgiving  Week.  While 
there  Mr.  Kobak  will  attend  a  meeting  of  the 
board  of  directors  of  WTWA. 

KENYON  BROWN,  general  manager  of 
KFWT,  Wichita  Falls,  Tex.,  in  New  York  for 
conferences  at  CBS,  with  which  the  station  is 
affiliated. 

WALTER  WINCHELL,  who  was  called  to  New 
York  last  week  by  the  death  of  his  mother, 
left  town  Monday  for  Miami.  He  was  ac- 
companied by  PAUL  SCHEFFELS,  assistant  to 
Thomas  Velotta,  ABC  vice-president  in  charge 
of  news  and  special  events. 

PHIL  ALAMPI,  farm  director  for  the  Ameri- 
can network,  now  is  in  Chicago  to  attend 
the  meeting  of  the  National  Association  of 
Radio  Form  Directors.  He  is  secretary-treas- 
urer of  the  organization. 

BILL  POLGLASE  and  CHIP  CIPOLLA,  sports- 
casters  on  Fordham's  WFUV,  ore  back  from 
New  Brunswick,  N.  J.,  where  last  Saturday  they 
broadcast  the  game  between  Rutgers  and  the 
Rams. 


MORT  NUSBAUM,  disc  jockey  and  emcee 
heard  on  WHAM-TV,  Rochester,  N.  Y.,  in 
Gotham  for  a  quick  week-end. 

ALBERT  H.  JAEGGIN,  erstwhile  RADIO 
DAILY  staffer  and  now  early-morning  news- 
room luminary  at  WOR,  will  leave  tomorrow 
for  Baltimore.  He'll  spend  four  days  hunting 
near  Havre  de  Grace. 

ROBERTA  QUINLAN,  vocalist,  on  Saturday 
will  leave  for  Chicago.  On  Dec.  5,  she'll  be 
in  San  Francisco  for  the  sales  convention  of 
Mohawk  Carpet  Mills. 

CYD  CHARISSE,  wife  of  Tony  Martin,  sing- 
er, has  arrived  from  the  West  Coast  to  join 
hubby,  now  filling  an  engagement  at  the  Roxy 
Theater. 

GEORGE  GOODALE,  publicist  for  the  Los 
Angeles  baseball  club,  planed  back  to  Holly- 
wood Mondav  following  a  week  in  town  dis- 
cussing his  client,  Ralph  Kiner,  with  advertis- 
ing agency  officials. 

WILTON  GUNZENDORFER,  of  KROW,  Oak- 
land, returning  to  the  West  Coast  this  week 
with  a  stopover  in  Chicago. 

TOM  PAGE,  farm  director  for  NBC,  is  in 
Washington  to  attend  a  meeting  of  the  Food 
and  Agricultural  Organization  of  the  U.  N. 
From  there  he'll  go  to  Chicago  for  the  confab 
of  the  Radio  Farm  Directors. 

ALLEN  T.  SIMMONS,  owner  and  general 
manager  of  WADC,  Columbia  network  outlet 
in  Akron,  Ohio,  is  in  New  York  for  a  few 
days  on  station  business. 

PHIL  DEAN,  of  the  press  department  at 
NBC,  spent  the  week-end  in  Buffalo,  where  he 
attended  the  Saints  and  Sinners  Dinner. 

EDITH  J.  MESERAND,  assistant  director  of 
news  and  special  features  for  WOR,  today  will 
return  from  Bermuda,  where  she  did  an  on- 
the-scene  interview  with  the  survivors  of  the 
B-29  crash. 

C.  R.  JACOBS,  formerly  of  CBS  and  now 
a  studio  consultant,  is  in  town  from  Prince- 
ton, III.,  on  business. 

BERT  LOWN,  station  relations  director  of 
Associated  Program  Service,  to  Detroit  for  the 
meeting  of  District  8,  NAB. 


Crisler  Gives  Views 

On  Radio  Hearing 

(Continued  from  Page  1) 

public  utilities  commission  can  be 
largely  explained  by  the  fact  that 
Washington  citizens  are  disenfran- 
chised. 

"They  have  no  representatives  in 
a  city  council  to  speak  for  them, 
and  they  are  forced  to  voice  their 
grievances  before  commissions  and 
the  actual  governing  bodies  or 
through  the  newspapers.  Hearings, 
particularly  those  on  which  there  has 
been  advance  publicity,  provide  an 
excellent  opportunity  for  them  to 
express  themselves  and  inspired  by 
three  of  the  four  Washington  news- 
papers and  encouraged  by  the  sim- 
plicity of  a  subject  which  only  re- 
quired an  opinion  concerning  per- 
sonal tastes,  full  advantage  was 
taken  of  this  occasion." 

Crisler  said  13  of  16  associations 
testifying  approved  Transit  Radio. 


Taylor  Renewed  By  G.  M, 
For  Quarter  Hour  On  ABC 

(Continued  from  Page  1) 

(8:30  p.m.,  EST)  on  Monday  nights 
beginning  December  12. 

Taylor  has  been  sponsored  by 
General  Motors  since  December  20, 
1948  and  under  the  renewal,  will 
continue  over  264  ABC  stations.  The 
Kudner  Agency,  Inc.,  of  New  York 
represents  the  company. 


Wedding  Bells 

Rhoda  Cantor,  radio  and  televi- 
sion writer,  was  married  Nov.  19  to 
Dr.  Henry  D.  Diamond,  of  Memorial 
Hospital.  They  now  are  vacationing 
in  Cuba  and  other  islands  of  the 
West  Indies. 


RCA  INSTITUTES,  INC. 

A  Service  of 
Radio  Corporation  of  America 
One  of  the  leading  and  oldest  schools 
of  Radio  Technology  in  America,  of- 
fers its  trained  Radio  and  Television 
leehnicians  to  the  Broadcasting  In- 
dustry. 

Our   graduates  have 
1st  Class  Telephone  License. 
Address  inquiries  to 
Placement  Director 
RCA  INSTITUTES,  Inc. 
350  W.  4th  St.,  New  York  14,  N.  Y 


Kitten  on 
the  Kernels 

Since  this  kitten  got  a  taste 
of  corn  on  the  cob,  she  can't  get 
enough  of  it. 

And  once  advertisers  get  a 
taste  of  low-cost  results  on 
W-I-T-H,  they  can't  get  enough 
of  this  BIG  independent  station 
with  the  BIG  audience. 

W-I-T-H  regularly  delivers 
more  borne  listeners-per-dollar 
than  any  other  station  in  town. 
And  in  addition,  a  recent  survey 
made  under  the  supervision  of 
the  Johns  Hopkins  University 
showed  that  of  all  radios  playing 
in  grocery  stores,  42.3%  were 
tuned  to  W-I-T-H! 

So  get  in  on  this  big  bargain 
radio  buy  in  Baltimore!  Get  the 
whole  W-I-T-H  story  from  your 
Headley-Reed  man  today. 


Baltimore  3,  Maryland 

TOM  TINSLiY,  President 
Represented  by  Headley-Reed 


Wednesday,  November  23,  1949 


-RADIO  DAILY: 


AFM  Supports  CBC 
In  Brief  On  Radio 


(Continued  from  Page  1* 

the  Arts.  Letters  and  Sciences.  The 
union  added  that  because  of  "our 
experience  for  more  than  20  years 
in  dealing  with  independent  Cana- 
dian radio  stations,  we  are  forced  to 
recommend  that  broadcasting  and 
television  in  Canada  remain  under 
the  control  of  the  CBC  or  similar 
authority." 

Jack  Kent  Cooke,  president  of 
CKEY,  Toronto,  told  the  Commis- 
sion that  CBC's  sole  function  should 
be  the  production  of  programs.  He 
said  the  nationally-owned  agency 
should  not  own  or  operate  transmit- 
ters. 

Broadcast  Music  Incorporated 
(Canada i,  Ltd.,  Elliot-Haynes  Ltd., 
employees  of  CHML,  Hamilton,  and 
CHLO,  St.  Thomas,  Ontario,  the 
Association  of  Canadian  Radio  Art- 
ists, and  the  Mastervision  Corpora- 
tion, Ltd.,  also  submitted  briefs  to 
the  Royal  Commission. 

Lunch  Hour  Listener 
Wins  Jackpot  On  WMCA 

(Continued  from  Page  1) 

gram  has  been  on  the  air  only  six 
days.  Kelly  is  employed  by  the  Bur- 
roughs Adding  Machine  Co.  The 
program  is  on  the  air  from  1:30  to 
2  p.m. 


r¥o  Paper  Tomorrow 

Thanksgiving  Day,  a  legal  hol- 
iday throughout  tha  Union,  this 
year  falls  on  Nov.  24,  tomorrow. 
In  observance,  RADIO  DAILY  will 
not  be  published. 


Scott  Heading  Sales 

Of  NBC  Radio  Division 


(Continued  from  Page  1) 

pointment  of  Gordon  Mills  as  ac- 
count executive. 

Scott  has  been  with  the  web  since 
1938  as  an  account  executive  and  as 
such  has  handled  some  of  the  net- 
work's largest  accounts.  Mr.  Mills 
was  formerly  associated  with  the 
Kudner  Agency  as  Assistant  Radio 
Director.  He  also  had  been  with 
NBC  previously  from  1933  to  1943 
and  prior  to  that  had  been  Classi- 
fied Advertising  manager  for  the 
New  York  Times. 


Community  Buys  Time 
As  Public  Service  Show 


(Continued  from  Page  1) 

itself.  "Hilton's  Bob  Caine  Show' 
is  aired  each  Sunday  at  5  p.m.  over 
Rochester's  WARC.  The  idea  was 
sold  to  the  Hilton  50  Town  Fathers 
by  Tom  Kane,  who  also  MC's  the 
program  which  consists  of  Scottish 
ballads,  homey  philosophy  and 
anecdotes  delivered  by  Caine.  His 
accompanist  is  'Mickey'  Ophardt, 
also  a  Hiltonite. 


Takes  Research  Post 

Dale  E.  Phillips  has  been  appoint- 
ed director  of  engineering  and  re- 
search for  Market-To-Music,  Inc., 
Storecast  Corp.  of  America  affiliate 
in  the  Pittsburgh  area.  Mr.  Phillips 
was  formerly  associated  with  West 
Virginia  Radio  Corp. 

Storecast  is  cooperating  with  local 
Community  Chest  in  Chicago,  Phil- 
adelphia. Pittsburgh  and  southern 
New  England  on  its  daily  FM  broad- 
casts to  super  markets  and  homes. 


KLAC-TV  Morn  Sked 

Is  First  On  West  Coast 


West  Coast  Bureau  of  RADIO  DAILY 
Hollywood  —  KLAC-TV  will  be 
first  station  on  West  Coast  to  start 
telecasting  in  mornings.  "Eddie  and 
Ev"  formerly  heard  during  evenings 
will  go  on  Monday  through  Friday 
with  their  Mr.  and  Mrs.  show  start- 
ing Monday,  November  28th  from 
10:00  a.m.  to  1  p.m.  followed  by  Al 
Jarvis. 

"Eddie  and  Ev"  have  been  regu- 
lars over  KLAC  for  one  year.  As  in 
the  past,  there  will  be  no  script  or 
format. 

Al  Jarvis,  already  on  television  25 
hours  per  week,  will  start  a  five- 
hour  show  every  Sunday  commen- 
cing November  27  from  noon  to  5 
p.m. 

With  the  addition  of  "Eddie  and 
Ev"  and  the  Jarvis  show,  KLAC-TV 
will  be  telecasting  a  total  of  79  hours 
per  week. 


15-Million  Car  Sets 
Forecast  By  Jan.  1 


(Continued  from  Page  1) 

only  seven  and  one-half  million  sets 
were  in  use. 

The  number  had  increased  one- 
million  by  January  1,  1947,  and  a 
year  later,  more  than  10-million  car 
radios  were  installed.  The  first  of 
this  year  showed  about  12-million 
autos  equipped,  or  more  than  one  in 
every  three. 


Musical  Series  On  WNEW 
Features  Psychoanalyst 

WNEW,  always  on  the  ball  with 
new  program  ideas,  has  come  up 
with  another  innovation.  Called 
"Rhyme  and  Reason,"  the  program 
will  feature  Dr.  Nador  Fodor,  Freud- 
ian psychoanalyst,  who  will  "un- 
cover the  negative  and  positive  psy- 
chological attitudes  and  implications 
revealed  in  well-known  song  hits 
old  and  new." 

Program  format  calls  for  the  play- 
ing of  four  disks  of  pop  tunes  and, 
following  each,  Dr.  Fodor  will  put 
their  words  under  the  analytical 
scalpel.  First  program,  on  Nov.  28, 
will  offer,  for  analysis,  "I  Wonder 
Who's  Kissing  Her  Now?",  "Oh, 
Daddy,"  "Homework,"  and  "Alex- 
ander's Rag  Time  Band." 

Dr.  Fodor  is  a  practicing  analyst  in 
New  York  City. 


more  advertisers  bought  spot  time 


on  WOR  during  September  1949 
to  sell  goods  to  36,000,000 
people  in  18  states 
than  on  any  other 
New  York  station! 

In  fact,  almost    (4&h  )  of  all  spot  advertisers  in 
New  York  during  the  month  of  September  used 


WOR 


that  power-full  station 

at  1440  Broadway  in  New  York 

-  these  facts  are  based  on  the  latest  Rorabaugh  Report 


I 


4 


RADIO  DAILY 


Wednesday,  November  23,  1949 


SRI)  fRQIKlSCO 


By  NOEL  CORBETT 

HAL  BOCK,  TV  Director  for 
NBC,  Hollywood,  in  town  for 
the  KRON-TV  opening.  With  him, 
his  wife,  Sybil  who  now  has  two 
TV  shows  on  which  she  sings  and 
plays  her  own  accompaniment  on 
Hammond  Organ. 

Grant  Holcomb,  KCBS  Director 
of  Special  Events,  with  Red  Barber 
in  tow.  Barber  was  here  to  do  the 
Stanford-Cal  game. 

Eddie  Cantor,  here  to  cut  two 
of  his  NBC  "Take  It  Or  Leave  It" 
shows,  did  a  special  KNBC  broad- 
cast with  Mayor  Elmer  Robinson 
for  the  Community  Chest.  Cantor 
is  readying  a  daytime  show  which 
he'll  do  with  Cookie  Fairchild. 
Program  will  be  from  Cantor's 
Beverly  Hills  home. 

Artvogue  of  California,  Inc.,  has 
signed  a  26-week  contract  to  spon- 
sor "The  Damon  Runyon  Theater" 
on  KGO,  beginning  December  4, 
10: 15  to  10: 45  p.m.  Deal  was  set  by 
Vincent  Francis,  KGO  sales  man- 
ager through  Elliott,  Daly  and 
Schnitzer.  Milton  Seropan  is  the 
station  rep. 

The  F.  H.  Dailey  Motor  Com- 
pany of  Oakland,  through  the  Ad 
Fried  adv.  agency  has  purchased 
three  spots  a  week  for  52  weeks  on 
KGO.  Harry  Morris  is  KGO  rep  on 
the  account. 

Clarence  Leisure,  KNBC  an- 
nouncer, has  been  elected  AFRA 
prexy  for  1950.  Bert  Buzzini,  KCBS 
newscaster  is  1st  VP,  Jim  Moore, 
KGO  announcer  is  2nd  VP,  Bill 
Gavin,  singer  is  treasurer  and  actor 
Ken  Langley  is  recording  secre- 
tary. Terms  will  expire  October  31, 
1950. 

HERE  'N'  THERE.  .  .  .  Red 
Knorp,  who  is  associated  with 
Larry  Allen,  radio  and  talent 
agency,  up  from  Hollywood.  .  .  . 
Jim  Aikens,  writer-producer,  and 
Bill  Baldwin  are  in  their  fortieth 
week  of  "The  Sunstream  Hour." 
Disc  show  is  sponsored  by  Stand- 
ard Building  Company.  .  .  .  KFRC's 
Dink  Templeton  emcee'd  the  Islam 
Shrine  Big  Game  luncheon  at  the 
Palace  Hotel.  .  .  .  Piano-player 
Judy  Dean  made  her  first  radio  ap- 
pearance back  in  '28  on  the  Chroni- 
cle's then-owned  KPO.  Last  week 
she  appeared  on  the  Chronicle- 
owned  KRON-TV  station  on  its 
initial  program- 
Russell,  Harris  and  Wood,  Inc., 
have  acquired  the  national  rights 
to  televise  dancing  lessons  for  the 
Arthur  Murray  methods  of  in- 
struction. 


AC  -  DC  Transcription  Players 
Tape,  Wire,  Disc  Recorders 
Sales-Rentals-Service 

MILLS  RECORDING  CO. 

161  N.  Michigan  Ave. 
Chicago,  III.  De  2-4117 


About  Manhattan.  .  . 

•  O  •  AROUND  TOWN:  The  sharp  eye  of  the  FCC  has  been 
reported  as  opening  wider  and  wider  and  wider  to  the  renewed  efforts 
of  certain  buyers  of  block  radio  time  who  gobble  it  up  by  the  basketful 
and  re-peddle  it  to  unwary  clients,  offering  them  spot  programming 
on  various  stations  in  various  cities  at  various  prices.  .  .  .  Wrigley 
bought  "Life  With  Luigi"  as  of  Jan.  10th.  First  13  weeks  the  fee  will 
be  $5,000.  If  renewed,  it  goes  up  to  net's  original  asking  price  of  $6,000. 
...  Is  Hooper  planning  to  bring  out  a  gadget  that  will  be  attached  to 
listeners'  sets — dispensing  with  the  phone  call  approach?  .  .  .  It's  an 
8  lb.  baby  gal  for  the  Bill  Gernannts.  Mom  is  the  famous  actress-singer. 
Lois  January.  .  .  .  The  Stork  also  visited  the  Frank  Popoffs  (Connie 
Meade)  with  a  7  lb.  boy,  Francis  Victor.  .  .  .  Mimi  Benzell,  Metopera 
thrush  opening  Dec  6th  at  the  Pierre,  guests  this  Sunday  on  "This  is 
Show  Business."  .  .  .  Bonny  Maid  Versatile  Varieties,  produced  by 
Charlie  Basch  and  Frances  Scott,  will  continue  in  its  regular  time  slot 
(Friday  9  p.m.,  WNBT)  despite  earlier  reports  that  the  show  was  fading. 
.  .  .  Hal  Marc  Arden,  former  script  writer  and  director  at  WMGM,  has 
joined  the  Bob  Bories  organization  as  radio  and  television  director.  .  .  . 
Russ  Hodges'  sidekick  for  the  Giant  ball-games  next  season  will  be  Ernie 
Harwell,  one  of  the  real  students  of  the  game.  What  a  gTeat  team  this 
will  make. 

ft        ft        ft  ft 

•  •  e  Inevitable  fold-up  of  FM  Ass'n  as  an  organization 
and  impending  merger  with  NAB  was  forecast  many  months  ago 
by  J.  N.  "Bill"  Bailey,  former  executive  director  of  the  FM 
organization.  Bill,  now  editor  of  the  Catholic  Review  at  Balti- 
more, warned  some  of  his  FM  associates  that  forces  were  at  work 
to  bring  FMA  into  the  NAB  fold.  At  that  time  he  was  severely 
criticized  and  a  rift  grew  between  him  and  Wm.  Ware,  president 
of  FMA.  Now  Ware,  a  member  of  the  NAB-FM  executive  com- 
mittee, is  reported  to  be  reconciled  to  the  merger. 

ft        ft        ft  ft 

•  •  •  Leonard  Traube  comes  to  the  column's  rescue  this  morning 
with  some  more  of  his  salty  observations.  In  Russia,  he  sez  they  have  no 
trouble  about  what  to  call  their  television  programs:  Videology.  .  .  . 
When  and  if  all  local  TV  stations  fan  out  from  the  mast  of  the  Empire 
State  Bldg.,  the  congestion  oughta  be  something  to  behold.  Only  the 
other  day  I  got  a  fuzzy  but  seeable  image  of  an  ABC  program  coming 
over  NBC's  channel.  Is  this  a  precursor  of  things  to  come  or  merely  a 
freak  in  the  ozone?  .  .  .  And  talking  about  freaks,  every  once  in  a 
while  I  turn  to  the  vacant  channel  6  and  get  WMCA  as  clear  as  the 
proverbial  bell.  ,  .  .  TV  is  getting  into  an  awful  rut  when  directors,  aided 
and  abetted  by  emcees,  etc.,  insist  on  guests  looking  into  the  "red" 
camera,  i.e  ,  at  the  unseen  audience.  How  patternized  can  you  become? 
.  .  .  Not  long  ago,  friends  and  admirers  were  saying  of  him:  "Truex 
crushed  to  the  earth  shall  rise  again."  Rise?  He's  way  about  the  horizon 
now  with  the  Truex  Family  on  WPIX — slotted  ideally,  at  7:30  p.m.,  a  time 
when  it  has  heretofore  been  a  terrible  scramble  to  get  something  con- 
sistently tops.  In  one  household,  at  least,  the  scramble  is  over.  How- 
ever, I  like  my  own  title  better:  "Nobody  but  nobody  but  Truex. 

ft        ft        ft  ft 

•  •  •  The  decision  to  televise  "Twenty  Questions"  this 
week  surprised  the  cast  involved  just  as  much  as  it  did  the  fans. 
Alexander  Harris,  Pres.  of  Ronson,  was  in  a  special  railroad  car 
coming  in  from  Toronto  last  Sat.  when  he  suddenly  decided  to 
approve  of  his  show  going  on  TV.  The  time  was  7  p.m.,  exactly 
one  hour  from  broadcast  time,  when  a  wire  was  dispatched  to 
Bill  Slater  who  subsequently  made  the  announcement  on  the 
air  while  the  Ronson  execs  were  glued  to  the  radio  in  the  club  car. 


CHICAGO 


By  HAL  TATE 

ARNOLD  CARLSEN,  MBS  Central 
Division  account  executive 
heading  south  for  his  late-Autumn 
vacation. 

George  Herro,  promotion-publi- 
city director  of  the  MBS  Central 
Division,  narrowly  missed  being  hit 
by  a  car  while  chasing  his  chapeau 
down  Michigan  Avenue. 

Mary  Martha  Toedt,  MBS  Central 
Division  secretary,  after  limping 
around  Mutual  offices  after  a  tussle 
with  a  door,  turned  up  with  a 
broken  toe  and  was  very  pleased 
because  that  was  the  only  way  she 
was  sure  fellow  employees  would 
believe  her — and  not  think  it  was 
just  another  "I  ran  into  a  door" 
story. 

Roy  Rogers,  the  King  of  the  Cow- 
boys, heard  over  WGN  and  the 
Mutual  network  on  Sundays,  5:00- 
5:  30  p.m.,  was  in  Chicago  recently  to 
attend  the  37th  Annual  Convention 
of  the  National  Safety  Congress  at 
the  Morrison  Hotel. 

Jane  Nilles  replaces  Kay  Holm- 
gren as  transcription  supervisor  for 
ABC's  Central  Division  effective 
immediately. 

A  new  show  premiered  over  sta- 
tion WENR-TV  on  Monday,  October 
31st,  was  the  "Kiddie  Parade."  The 
time  is  7:00  to  7:30  p.m.,  CST.  "Kid- 
die Parade"  is  emceed  by  a  husband 
and  wife  team — Don  and  Vern  Ward. 
Weekly  prizes  are  awarded  to  the 
talent  winner  and  nominal  prizes  are 
given  to  all  contestants  appearing  on 
each  show.  Kiddie  Parade  is  spon- 
sored by  Tauber's  Ford  Motor  Sales 
on  Broadway  for  13  weeks.  The  show 
is  produced  by  American  National 
Video  Productions,  Incorporated,  of 
Chicago. 

Jean  Jones,  of  MBS  Central  Divi- 
sion, is  spending  a  few  weeks  in 
N.  Y. 


WEVD 
117 -119  W.  46  SL 
HENRY  GREENFIELD,  Mg.  Director  N.Y.19 


Wednesday.  November  23,  1949 


RADIO  DAILY 


SOUTHWEST 


FRED  NAHAS,  executive  vice- 
president  of  Glen  McCarthy's 
KXYZ  ABC  outlet  in  Houston,  set  a 
precedent  by  being  reelected  as 
Chief  Barker  of  Tent  No.  34,  Variety 
Club  in  Houston.  Election  also  re- 
sulted in  naming  Bill  Bryan  of 
Wilhelm  -  Laughlin  -  Wilson,  Jack 
Harris  of  KPRC,  and  King  Robinson 
of  KATL,  to  the  board  of  directors. 
John  Paul  Goodwin  of  the  Houston 
agency  bearing  that  name  was  elec- 
ted national  canvassman. 

New  KWFT,  Wichita  Falls,  per- 
sonnel includes  Pat  Halverson  and 
Wm.  (Dub)  Floyd.  Halverson  re- 
cently joined  the  announcing  staff 
while  Floyd  is  a  new  addition  to  the 
sales  staff.  Halverson  is  well  known 
in  Texas  radio  circles  as  a  news- 
caster and  for  his  work  as  the 
"Texaco  Star  Reporter"  for  several 
years.  Floyd's  background  includes, 
among  other  things,  several  years 
with  Texas  newspapers. 

Celebrities  and  guests  of  the 
Shamrock  Hotel  will  be  featured  on 
the  new  quarter-hour  across-the- 
board  program  for  the  Grennan 
Cake  Division  on  KXYZ,  Houston. 
Program  aired  at  10:30  a.m.,  follow- 
ing ABC's  Modern  Romances,  fea- 
tures Art  Finger  in  the  emcee  slot 
and  is  the  second  local  program  to 
be  sponsored  by  Purity  Bakeries  on 
KXYZ.  The  first  program,  "Bill  Ring 
Time,"  premiered  recently  in  the 
11:45  a.m.  spot. 

Happiness  Exchange  on  KLIF, 
Dallas,  7:30-8:30  a.m.,  Monday 
through  Saturday,  starring  Dallas' 
Jimmy  Jefferies,  is  currently  aired 
with  12  participating  sponsors,  in- 
cluding Wyatt  Food  Stores,  Texas 
Bank  and  Hays  Chevrolet  Co.  Com- 
mercials sell  for  a  straight  rate  of 
$7.50  each.  Jefferies,  as  much  a  part 
of  Southwestern  Radio  as  studios 
and  transmitters,  works  at  the  show 
'round  the  clock,  making  personal 
visits  to  the  needy.  He  is  assisted  by 
Johnny  May,  SMU  law  student  and 
part  time  announcer  at  KLIF.  Since 
the  show  began,  it  has  helped  hun- 
dreds of  people  obtain  homes,  cloth- 
ing and  even  dogs  for  the  blind.  A 
"Model  Home"  has  been  built  and 
will  be  given  to  some  deserving  per- 
son. Jefferies  feels  so  good  about  the 
response  to  the  show  that  he  is  now 
planning  a  Happiness  Exchange 
Hospital. 


Stork  News 

Paul  Hancock,  stations  relation  di- 
rector of  NBC,  is  the  father  of  baby 
girl  born  Monday  at  the  French  Hos- 
pital. The  newcomer  weighed  6 
pounds,  3  ounces. 


CAN'T  PROMISE  MIRACLES . . 

.  .  .  but  can  do  a  top  notch  sales  job 
for  you.  Heavy  experience  AM  and  TV 
network  selling.  Will  change  to  agency 
or  local  station.  Presently  employed. 
Write  RADIO  DAILY,  Box  288,  1501 
Broadway,  New  York  City. 


Pix  Companies  Big  Buyers 
Of  Spot  Time  For  Features 


(Continued  from  Page  1) 


reveal  their  spot  advertising  bud- 
gets all  indicated  that  this  type  of 
advertising  has  box-office  value  and 
has  proven  effective  in  test  markets. 
The  types  of  campaigns  vary,  de- 
pending on  specific  situations,  from 
day-to-day  saturations  to  52-week 
contracts  calling  for  current  picture 
plugs. 

M-G-M  In  65  Markets 

Metro-Goldwyn-Mayer,  according 
to  reliable  sources,  is  currently 
spending  money  for  radio  adver- 
tising in  65  key  U.  S.  markets  and 
in  some  instances  has  signed  on 
a  52-week  basis.  The  company  re- 
cently concluded  a  heavy  spot  and 
station  break  campaign  exploiting 
the  New  York  premiere  of  "Battle- 
ground"  and  now  has  a  similar  cam- 
paign under  way  in  Hollywood. 
Similar  campaigns  are  planned  for 
other  cities  showing  the  picture. 

Universal  Pictures  is  another  ma- 
jor outfit  that  recently  completed  a 
successful  day-and-date  radio  spot 
campaign  in  the  Milwaukee  area  in 
behalf  of  the  premiere  of  "Free  For 
All."  They  are  now  mulling  plans  to 
exploit,  via  radio,  the  openings  of 
"South  Sea  Sinner"  and  "Francis" 
in  key  markets  after  Jan.  1st.  Uni- 
versal is  also  planning  a  heavy  spot 
campaign  in  the  New  England  Area 
in  March  to  herald  the  opening  of 
"Ma  and  Pa  Kettle  Go  To  Town." 
The  first  "Kettle"  flicker  received 
heavy  radio  build-ups  in  the  Mid- 
west last  year. 

Co  op  Deal  With  RKO 

RKO-Radio  Pictures,  on  the  other 
hand,  has  evolved  a  cooperative 
radio  advertising  policy  whereby 
RKO  records  spots,  station  breaks 
etc.,  which  they  then  pass  on  to 
branch  offices  for  further  distribu- 
tion among  exhibitors.  The  exhibi- 
tor actually  buys  the  time  with 
RKO  paying  part  of  the  bill.  This 


AFRS  To  Carry  Game 

American  G.I.'s  in  the  Atlantic  and 
European  areas  will  hear  a  broad- 
cast of  the  Penn-Cornell  football 
game  on  Thanksgiving  Day  through 
the  facilities  of  the  Armed  Forces 
Radio  Service.  WOR,  which  is  car- 
rying the  broadcast  in  New  York 
City,  will  feed  the  show  to  the  short 
wave  transmitters  of  the  Service  for 
simultaneous  rebroadcast. 


i  una 


1949 


FRENCH  RESTAURANT 

LUNCHEON  from  $2.00 
DINNER  from  $3.00 
COCKTAIL  BAR 

cJa/notiA  ffiench  CandieA 
15  East  52  nd  St. 

AIR  CONDITIONED 


policy,  according  to  an  RKO  spokes- 
man, has  also  proven  successful. 
Biggest  recent  exploitation  involving 
use  of  radio  has  been  on  behalf  of 
the  "Mighty  Joe  Young"  now  play- 
ing the  national  circuits. 

Paramount  Pictures  have  gone  in 
for  heavy  radio  exploitation,  on  a 
day-and-date  saturation  basis,  on 
their  last  three  pictures,  "Red  Hot 
and  Blue,"  "Chicago  Deadline,"  and 
"My  Friend  Irma."  According  to  an 
agency  representative  (Buchanan 
Agency)  for  Paramount  there  is 
allocated  a  percentage  of  the  ex- 
ploitation nut  for  radio  depending 
on  circumstances.  Paramount  is 
using,  and  has  used,  stations  in  some 
fifty  to  sixty  key  cities  and  markets. 
United   Artists  Testing 

United  Artists  Corporation  re- 
cently concluded  a  $3,000  saturation 
day-and-date  spot  and  station  break 
exploitation  in  the  Des  Moines- 
Omaha  area  for  the  opening  of  "Kiss 
For  Corliss"  and  plan  to  give  the 
same  treatment  to  territorial  open- 
ings of  "Champagne  for  Caeser," 
and  "The  Men."  These  latter  two 
films  will  each  get  from  three  hun- 
dred to  three  hundred  fifty  spots  in 
a  territory.  UA  generally  picks  up 
the  tab  for  radio  ad  expenditures 
but  occasionally  engages  in  cooper- 
ative advertising  with  the  exhibitor. 


mEKICO 


GILLETTE  SAFETY  RAZOR  Co.  of 
Mexico  opened  its  large  manufac- 
turing plant  last  week  in  this  city. 
.  .  .  Gillette  razor  blades  will  be  pro- 
duced here  from  now  on  for  the 
Mexican  markets.  .  .  .  Publicidad 
General,  Mexican  representative  of 
Foote,  Cone  &  Belding,  handles  the 
Gillette  advertising  account  and  a 
nation-wide  press  and  radio  cam- 
paign for  both  Gillette  and  Toni 
products,  is  expected  early  next 
year. 

Cancer  Fund  Report 
Scheduled  For  ABC  Web 

ABC  will  carry  a  report  on  the 
progress  of  the  Damon  Runyon  Me- 
morial Cancer  Fund  this  Saturday. 
The  quarter-hour  program  called 
The  Cancer  Might  will  include  mes- 
sages from  the  president  of  Notre 
Dame,  the  Very  Reverend  John  J. 
Cavanaugh,  Henry  J.  Kaiser,  Gener- 
al Dwight  D.  Eisenhower,  and  Dr. 
Cornelius  Rhoads,  director  of  the 
Memorial  Cancer  Center  in  New 
York. 

Walter  Winchell,  treasurer  of  the 
Runyon  Fund,  will  announce  sever- 
al large  gifts  for  research  in  fighting 
cancer  during  the  broadcast.  Dr. 
Rhoads  will  interview  a  patient  who 
has  been  aided  by  the  fund. 


Midnight  Encore 

WBZ's  new  Dick  Tucker  Show  (1:30-2:00  PM 
Monday  through  Friday)  has  proved  so  popular 
with  listeners  (and  with  sponsors!)  that  Dick 
now  returns  for  a  midnight  encore..  11:30  to 
12:30  nightly,  Monday  through  Saturday.  With 
merry  music  and  a  cheery  personality,  Dick  has 
sold  New  England  on  himself.  He'll  sell  your 
product,  too!  For  availabilities  at  the  witching 
hour,  check  WBZ  or  Free  &  Peters. 


BOSTON 

50,000  WATTS 
NBC  AFFILIATE 


WBZ 


WESTINGHOUSE    RADIO    STATIONS  Inc 

KDKA   •   WOWO    •   KEX    •    KYW   •    WBZ    •   WBZA   •  WBZ-TV 

National      Representative!,     Free    &     Peteri,    except    tor  WBZ-TVj 
tor    WBZ-TV,  NBC    Spot  Sales 


,  _ „  _  _ .  _ .  _„  Wednesday,  November  23,  1949 

RADIO  D AILY^ —   


California  Commentary 


•  •  •  Park  Avenue  Hillbillie  Dorothy  Shay  recently  took  two 
weeks  off  between  personal  appearances  to  rest.  During  her  vacation 
she  quested  twice  on  CBS'  Edgar  Bergen-Charlie  McCarthy  Show  and 

recorded  four  sides  for  Columbia  Records.  They 
HollyWOOd    016  "Diamonds  Are  a  Girl's  Best  Friend."  "I'm 

lust  a  Little  Girl  from  Little  Rock,"  "Fargo  Fannie" 
and  "What  Fer  Didja?"  .  .  .  Dick  Haymes  waxes  a  Treasury  "Guest 
Star"  15  minute  program  this  week  for  release  to  2750  radio  stations 
nationally  this  winter  to  aid  in  the  sale  of  savings  bonds.  Doris  Day. 
taking  time  off  from  her  Bob  Hope  radio  activities,  will  record  three 
new  sides  for  Columbia  Records  this  week.  .  .  .  Arranger-conductor 
Frank  DeVol  will  appear  in  the  March  of  Dimes  video  version  of  "Pan- 
tomine  Quiz"  in  his  usual  comedy  role,  being  filmed  at  the  RKO  studios 
this  week  for  release  to  TV  stations  exclusively  for  the  forthcoming 
MOD  campaign. .  .  .  Peggy  Ryan  and  Ray  McDonald  will  wax  an  audition 
platter  of  their  half-hour  situation  comedy  program  in  December  when 
they  return  from  their  European  jaunt  and  agent  Eddie  Sherman  plans 
to  sell  the  show  to  the  ABC  Network  on  a  participation  sponsor  basis. 
Fred  Heider  will  script. 

tic      tic      tic  tic 

•  •  •  lack  Benny's  Rochester  is  being  considered  as  the  lead 
for  a  satirical  whodunit.  "Five  O'Clock  Shadow,"  beinq  auditioned 
here  within  the  next  two  weeks.  .  .  .  Dore  Schary,  MGM  veepee  in 
charge  ol  production,  guested  on  Louella  Parsons'  broadcast  Sunday, 
Nov.  6,  over  the  ABC  and  Mutual  webs.  Schary  discussed  stories 
and  behind-the-scenes  incidents  in  making  "Battleground."  .  .  .  Tommy 
Dorsey  flew  in  from  Houston  for  a  day  to  huddle  on  a  new  video  show. 
.  .  .  Alan  Dale  of  CBS'  "Sing  It  Again"  has  just  signed  a  contract  with 
Columbia  Records.  .  .  .  The  Metropolitan's  lovely  mezzo-soprano.  Blanche 
Thebom.  who  is  here  with  the  SF  Opera  Co.  for  their  current  LA  season, 
was  a  guest  on  the  Standard  Hour  over  NBC. 

tic      tic      -A"  tic 

•  •  •  Steve  Allen,  currently  deejay  on  a  midnite  hour  over 
KNX,  the  CBS  station  in  Hollywood  due  for  national  acclaim.  .  .  . 
Eddie  Cantor,  emcee  of  NBC's  "Take  It  or  Leave  It,"  is  in  San 
Francisco,  where  he  will  tape  two  shows.  .  .  .  Screen  Star  Van 
Heflin  guested  on  CBS'  "Suspense"  show  Nov.  10th.  .  .  .  Piano 
sensation  Paulena  Carter  was  a  guest  of  Lucille  Norman  on 
"Hollywood  Music  Hall,"  Nov.  9th  over  Columbia  Pac.  Network. 
.  .  .  Gloria  Swanson,  old-time  movie  queen,  may  be  seen  on 
television  soon.  A  TV  package  with  her  as  star  is  being  readied. 
.  .  .  George  Jessel  has  rejected  a  nattering  offer  to  star  on  CBS-TV 
because  he  can't  spare  the  time  from  his  film  duties.  .  .  .  Emcee 
Jack  Bailey  will  take  Mutual-Don  Lee's  "Queen  for  a  Day"  out 
of  town  on  two  successive  weekends,  for  special  perfomances  in 
Seattle  and  Tacoma,  Washington,  and  Fresno,  Calif. 


High  Court  Hears  NAB 
In  Station-Tax  Dispute 

(Continued  from  Page  1) 

U.  S.  Supreme  Court  two  weeks  ago. 

The  cases  have  been  brought  to 
court  by  KGHI  and  KARK  against 
an  annual  tax  of  $250  on  "the  con- 
ducting or  carrying  on  of  the  busi- 
ness of  producing  or  generating  of 
electro-magnetic  waves  within  the 
city  of  Little  Rock  for  the  purpose 
of  broadcasting  by  radio  transmis- 
sion" or  "the  operation  of  the  busi- 
ness of  intrastate  radio  broadcasting" 
within  the  city. 

NAB  argued  that  "the  propositions 
of  law  which  the  court,  by  the  dis- 
missal of  the  appeal  in  this  case,  in- 
dicates as  settled,  are  in  fact  not  set- 
tled, but  result  in  conflict  with  other 
decisions  of  the  court." 

"Cannot  Be  Justified" 

The  court  was  told  that  "...  if 
the  dismissal  is  considered  as  stand- 
ing for  the  proposition  that  a  tax 
laid  on  the  business  of  radio  broad- 
casting is  one  validly  laid  on  an  in- 
trastate activity,  it  is  in  conflict  with 
other  decisions  of  the  court.  ...  If 
the  dismissal  is  considered  as  stand- 
ing for  the  proposition  that  the  gen- 
eration of  electro-magnetic  waves  is 
a  taxable  local  incident,  distinct 
from  the  commerce  itself,  it  cannot 
be  justified  on  the  basis  of  existing 
decisions  of  this  court." 

The  brief  pointed  out  that  the  dis- 
missal leaves  the  broadcasting  in- 
dustry and  state  and  municipal  tax 
authorities  in  doubt  as  to  which  of 
two  propositions  of  law  the  court 
considers  settled: 

"...  Whether  broadcasting  to  lis- 
teners both  within  and  without  the 
state  can  be  called  intrastate  com- 
merce, or  .  .  .  whether  the  genera- 
tion of  electro-magnetic  waves  is  a 
local  incident  which  may  be  Consti- 
tutionally taxed." 

Cites  Previous  Decisions 

Citing  Supreme  Court  decisions  in 
cases  in  which  firms  were  engaged 
in  part  in  interstate  commerce,  the 
NAB  brief  said: 

"The  Supreme  Court  has  never 
held  that  mixed  interstate  and  intra- 
state activity  which  is  physically  in- 
separable could  be  reached  by  an 
indiscriminate  tax  upon  the  business 
as  a  whole.  It  has  never  been  held 
that  a  tax  could  be  validly  imposed 
on  the  privilege  of  doing  an  intra- 
state business,  where  such  business 
was  physically  inseparable  from  in- 
terstate activities. 

If  the  Little  Rock  station's  activity 
is  exclusively  interstate  activity,  the 
brief  added,  the  Crutcher  vs.  Ken- 
tucky case  cited  by  the  court  in  its 
dismissal  "is  authority  for  the  in- 
validation of  the  tax,  not  for  sus- 
taining it;  the  privilege  of  engaging 
in  interstate  commerce  cannot  be 
taxed." 

NAB  said  broadcasting  is  inter- 
state, not  intrastate  commerce,  and 
cited  the  Fisher's  Blend  case,  "the 
only  case  involving  state  or  local 
taxation  of  radio  broadcasting  sta- 
tions which  has  previously  come  be- 
fore this  court." 

The  Fisher's  Blend  case,  the  brief 


recalled  "held  unconstitutional  a 
state  privilege  tax  levied  on  the 
business  of  radio  broadcasting. 
There,  the  tax  authorities  argued,  as 
they  do  here,  that  radio  broadcasting 
is,  as  a  practical  matter,  intrastate, 
notwithstanding  the  fact  that  radio 
transmission  cannot  be  confined 
within  state  lines.  .  .  .  The  Supreme 
Court  of  the  United  States  .  .  .  re- 
jected this  argument  and  struck 
down  the  tax." 

NAB  General  Counsel  Don  Petty 
declared  that  the  electro-magnetic 
energy  in  question  (generated  with- 
in a  microphone  by  the  sound  waves 
striking  an  electro-magnet)  is  not 
of  independent  value  and  cannot  be 
sold  by  the  producer  and  transmit- 
ted by  someone  else,  as  in  the  case 
of  electric  energy. 

The  brief  added  that  the  issue 


should  not  be  regarded  as  insubstan- 
tial enough  to  warrant  dismissal 
"where  (a)  there  was  a  division  of 
opinion  in  the  court  below  and  (b) 
the  dismissal  results  in  a  holding  on 
the  merits  which  is  opposed  to  the 
great  weight  of  authority  in  the 
state  and  lower  federal  courts." 

"Attention  should  also  be  called  to 
the  background  of  the  tax  ordinance 
in  question,"  the  NAB  brief  said,  and 
added: 

"It  is  the  result  of  a  studied  effort 
by  the  National  Institute  of  Munici- 
pal Law  Officers  to  devise  a  tax 
which  would  not  be  subject  to  the 
infirmities  which  had  led  to  the  al- 
most uniform  invalidation  of  taxes 
previously  attempted  to  be  laid  by 
states  and  municipalities  upon  the 
privilege  or  occupation  of  radio 
broadcasting." 


CBS  Time  Sales  Up 
Both  In  Radio  And  TV 

(Continued  from  Page  1) 

hour  shows,  one  afternoon  30-min- 
ute  program  and  a  five-a-week  ser- 
ies. In  addition  a  one-time  broadcast 
has  been  purchased  by  Gillette 
Safety  Razor  Company  for  its  cov- 
erage of  the  Orange  and  Rose  Bowl 
football  games  on  January  2.  The 
Ken  Murray  TV  show  will  be  a  full- 
hour  Saturday  show,  8:00-9:00  p.m.. 
on  alternate  weeks,  starting  January 
7. 

Radio  and  TV  shows  included  in 
the  $5,000,000  time  sales  during  past 
month  are  "House  Party,"  to  be  air- 
ed Monday  through  Friday,  3:30- 
3: 55  p.m..  EST,  starting  January  3 
under  the  sponsorship  of  Pillsbury 
Mills,  Inc.;  "Get  More  Out  of  Life,"  . 
Saturdays,  2:30-3:00  p.m..  starting 
January  7  for  William  H.  Wise  and 
Co.;  "Skippy  Hollywood  Theater," 
Thursdays,  10:30-11:00  p.m.,  starting 
December  1  for  Skippy  Peanut  But- 
ter, and  "Life  With  Luigi,"  starting 
January  10,  9:00-9:30  p.m.  for  Wm. 
Wrigley  Jr.  Co.;  the  "Ken  Murray 
Blackouts"  TV  show;  the  U.  N.  tele- 
vision series  sponsored  by  Ford 
Motor  Company;  the  Thanksgiving 
Day  full-hour  simulcast  show  spon- 
sored by  Longines-Wittnauer  Watch 
Co.,  and  the  Nov.  24  60-minute  TV 
holiday  show  purchased  by  Hotpoint, 
Inc. 

Other  Columbia  Broadcasting  Sys- 
tem one-time  radio  sales  announced 
are  the  full-hour  Xmas  Day  drama, 
"Servant  in  the  House,"  5:00-6:00 
p.m.,  to  be  sponsored  by  Hotpoint, 
Inc.;  and  the  Notre  Dame-Southern 
California  game  coverage  Nov.  26  to 
be  sponsored  by  Pontiac  Motor  Divi- 
sion of  General  Motors. 


WOR's  Christmas  Fund 
To  Aid  74  Hospitals 


Patients  at  74  hospitals  in  the 
New  York  metropolitan  area  will 
benefit  this  year  from  proceeds  of 
the  fifth  annual  Christmas  Fund  on 
WOR,  New  York. 

In  addition  to  gifts  of  toys,  cloth- 
ing and  layettes  for  children  in  the 
wards  of  all  19  New  York  City  hos- 
pitals, three  New  Jersey  municipal 
hospitals,  and  Grasslands  Hospital  in 
Westchester,  maternity  ward  pa- 
tients in  51  Voluntary  Hospitals  will 
share  in  WOR's  Christmas  Fund 
benefits  for  the  first  time  this  year. 
WOR  and  WOR-TV  staffers  have 
prepared  4,150  layettes  for  infants 
born  in  those  hospitals  during 
Christmas  week. 


Sponsor  Who-Dun-It  Series 

A  new  who-dun-it  series.  The  Ad- 
ventures of  Mike  Shayne,  is  now  be- 
ing heard  over  WOR  on  Friday 
nights  under  the  sponsorship  of 
Egan,  Fickett  &  Co.,  distributors  of 
Nevins  Indian  River  fresh  oranges 
and  grapefruit.  Brett  Halliday  is 
writing  the  shows  and  the  lead  is 
being  played  by  Jeff  Chandler, 
screen  and  radio  star. 


Section  of  RADIO  DAILY,  Wednesday,  November  23,  1949 — TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


DuMONT  PLANS  NEW  COLOR-TV 


TELE  TOPICS 


A  BC'S  COVERAGE  of  the  Metropolitan 
**  Opera  opening  Monday  nite  was  on 
most  counts  a  vast  improvement  over  last 
year's  effort.  No  auxiliary  lighting  was 
used,  yet  almost  all  shots  of  the  action 
on  stage  registered  with  perfect  clarity — 
a  tribute  to  the  technical  advances  the 
medium  has  made  during  the  past  twelve 
months.  Burke  Crotty's  direction,  assisted 
by  Frank  Vagnoni,  again  showed  traces  of 
unfamiliarity  with  the  opera,  but  for  the 
most  part  the  cameras  followed  the  action 
effectively.  The  work  itself,  "Der  Rosen- 
kavalier,"  was  too  long  for  all  but  the 
most  avid  opera  lovers  and  lacked  the 
dramatic    impact  of   last   year's  opener, 

'OteMo,"  but  because  it  is  a  comedy,  the 
awkward  postures  of  the  singers  were  not 
as  detracting.  Too  often,  however,  the 
principals  were  all  but  invisible  because 
of  the  long  shots  used  to  capture  the  huge 
sets  and  pageantry  of  the  play.  .  .  .  First 
intermission  took  viewers  backstage,  but 
instead  of  showing  the  intricacies  of 
mounting  the  second  act  set,  the  cameras 
picked  up  Edward  Johnson  and  a  proces- 
sion of  artists  and  technicians  in  back- 
patting  interviews.  From  here  they 
switched  to  Sherry's  where  viewers  saw 
scores  of  formally-attired  opera  patrons 
jammed  together  like  rush-hour  and  star- 
ing and  waving  at  the  cameras  like  the 
low-brows  at  a  wrestling  match.  During 
the  second  intermission.  Deems  Taylor 
briefly  interviewed  about  a  dozen  assort- 
ed celebrities. 

• 

I  JPWARDS  OF  $40,000  for  time  will 
^  be  spent  by  Hamilton  Watch  Co.  for 
airing  its  five-minute  "Peggy  and  Jim" 
films.  Campaign,  which  began  Monday 
and  runs  through  Dec.  18,  covers  30  sta- 
tions in  16  markets  and  will  show  the 
film,  made  by  Screen  Gems,  183  times. 
BBD&O  handles  the  account.  .  .  .  CBS 
trying  to  land  a  bankroller  for  a  series 
of  Saturday  nite  college  basketball  and 
track  pickups  from  the  Garden.  Web  will 
not  carry  the  sports  sustaining,  however. 
.  .  .  Producer  Irving  Brecher  has  moved 
filming  of  "Life  of  Riley,"  on  NBC  to  the 
Columbia  lot  in  Hollywood  where  larger 
sets  will  make  possible  greater  flexibility. 
Series,  on  35  mm.,  formerly  was  filmed  on 
one  stage  at  Filmtone. 

• 

kJEW-TYPE  TALENT  SHOW  with  Rob- 
'  ^  ert  Q.  Lewis  as  emcee  will  be  audi- 
tioned by  CBS  Dec.  1  as  a  full-hour  simul- 
cast. Produced  by  Lester  Gottlieb,  show 
will  be  in  effect  an  on-the-air  talent  audi- 
tion with  various  bookers  invited  to  ap- 
pear on  the  show  to  se'ect  acts  on  the 
basis  of  their  stints  on  the  program.  Lou 
Meltzer  will  script  and  Alex  Leftwich  will 
direct.  No  starting  date  has  been  set. 
.  .  .  Larry  Racies  will  unveil  a  new  15- 
minute  film  comedy  series  starring  Jerry 
Colonna  at  a  press  preview  Friday. 


Now  In  Experimental  Stage,  Commission  Is  Told; 
FCC  Asks  Field  Tests  Of  Polychrome  Systems 
Using  Stock  Tele  Receivers  In  Audience-Homes 

(Continued  from  Page  1) 


have  to  be  an  expert  to  see  it.  The 
two-day  tests  have  convincingly 
demonstrated  the  superiority  of  CBS 
color  over  RCA  color  and  black  and 
white." 

During  yesterday's  demonstra- 
tions, FCC  engineer  Edward  Chapin 
showed  a  Bendix  set  to  which  he 
had  added  a  switch  device,  inside 
the  cabinet,  to  make  it  possible  to 
receive  in  black  and  white  the  405- 
line  color  transmissions  being  sent 
by  WOIC,  which  was  originating  the 
CBS  signals.  The  same  set,  built  to 
the  525-line  standard,  then  brought 
in  the  525-line  signals  of  the  other 
local  stations. 

Draws  RCA  Protest 

It  was  later  learned  that  the 
Chapin  demonstration  drew  protests 
from  RCA,  with  an  accusation  that 
the  Commission  was  "taking  sides" 
in  demonstrating  a  device  to  make 
the  CBS  system  seem  more  attrac- 
tive. The  protest  was  rejected  in  a 
closed-door  session  during  which 
FCC  Chairman  Wayne  Coy  is  said  to 
have  remarked  angrily  that  the 
Chapin  switch  should  have  been 
developed  by  the  industry,  but  that 
since  it  wasn't  someone  had  to  do  it. 

As  soon  as  possible,  the  Commis- 
sion said,  proponents  of  the  various 
color  systems  "should  start  a  series 
of  field  tests  with  a  reasonable  num- 
ber of  receivers  distributed  both  to 
technical  and  non-technical  persons 
not  connected  with  the  development 
of  the  system,  in  order  to  determine 
the  adequacy  of  system  as  used  by 


a  representative  cross  section  of  the 
public.  The  tests  should  be  conduct- 
ed at  least  one  hour  per  day  for  a 
period  of  at  least  30  days  to  deter- 
mine not  only  the  usability  of  re- 
ceivers in  the  hands  of  the  public, 
but  to  determine  if  any  unforeseen 
deficiencies  come  to  light  that  may 
require  modification  or  abandon- 
ment of  the  particular  system. 

"While  such  tests  are  being  con- 
ducted, receivers  should  be  used 
that  are  representative  of  commer- 
cial production  and  should  include 
receivers  for: 

Usages  Listed 

"(1)  Black  and  white  from  color 
transmissions  on  existing  receivers, 
adapted  if  required. 

"  (2)  Color  reception  on  existing 
receivers,  converted,  and  adapted  if 
required,  to  receive  color. 

"(3)  Black  and  white  from  color 
transmissions  on  new  receivers  es- 
pecially built  to  receive  black  and 
white  images  from  color  transmis- 
sions in  accordance  with  the  pro- 
posed standards. 

"  (4)  Color  reception  on  new  re- 
ceivers especially  built  to  receive 
color  images  from  color  transmis- 
sions in  accordance  with  the  propo- 
sed standards. 

"The  color  programs  used  for 
these  tests  should  cover  a  variety  of 
material.  During  the  transmission  of 
color  television  programs,  it  is  ex- 
pected that  many  stations  and  net- 
work problems  relating  to  transmis- 
sion standards  will  be  revealed." 


Sets  Reach  3,000,000  Mark; 
See  7,500,000  By  End  Of  '50 


Receiver  installations  throughout 
the  country  totalled  3,025,000  by  Nov. 
1,  Hugh  Beville.  Jr.,  NBC  research 
director,  announced  yesterday.  At 
the  same  time  J.  R.  Poppele,  presi- 
dent of  TBA,  predicted  that  owner- 
ship would  exceed  7,500,000  by  the 
end  of  1950. 

2.565,000  On  Oct.  1 

Set  installation  figures  had 
reached  2,565,000  for  Oct.  1.  How- 
ever, this  does  not  mean  that  there 
was  an  actual  increase  of  460,000  sets 
during  the  month  of  October.  Some 
of  this  increase  took  place  during 
the  month  of  September  but  due  to 
a  lag  in  reporting  from  several  areas 
it  was  not  picked  up  until  Nov.  1. 

During  September  and  October, 


1949,  715,000  sets  were  sold.  By  Nov. 
1,  1948,  a  total  of  718,000  sets  had 
been  sold. 

Some  27  per  cent  of  the  sets  are 
now  installed  in  New  York.  A  year 
ago  New  York  had  45  per  cent  of 
the  sets. 

"At  the  rate  of  80,000  receivers  a 
week — or  better — a  minimum  of 
4,000,000  additional  TV  sets  can  be 
expected  on  the  market  during  the 
next  year,"  Poppele  said.  "This 
year's  output  will  exceed  2,500.000. 
Combined  with  the  1.000.000  sets 
last  year  and  the  4,000,000  likely  to 
be  produced  in  1950.  receiver  owner- 
ship will  soar  to  7.500.000.  And  this 
is  only  the  beginning  of  the  expan- 
sion of  television." 


Scenic  Artists  Strike 
Against  4  Nets,  WPIX 


Local  829,  United  Scenic  Artists, 
yesterday  called  a  strike  against 
five  major  television  broadcasters  of 
New  York— ABC,  CBS.  NBC,  Du- 
Mont  and  WPIX. 

In  a  joint  statement  issued  last 
evening,  the  five  struck  organiza- 
tions declared: 

"Ignoring  negotiations  in  progress 
this  evening  before  the  New  York 
State  Mediation  Service,  a  strike  was 
called  today  by  the  United  Scenic 
Artists,  Local  829,  against  five  major 
television  broadcasters  in  New  York 
City. 

"The  wage  scale  sought  by  the 
union  in  the  new  contract  under 
negotiation  would  increase  the  mini- 
mum pay  for  art  directors  from 
$7,540  to  $13,000  a  year. 

"This  demanded  wage  scale,  rep- 
resenting increases  up  to  73  per  cent 
of  the  existing  minimums,  is  un- 
reasonable and  unjustifiable  in  the 
face  of  present  costly  television  op- 
erations. 

Charge  Dual  Purpose 

"During  the  negotiations  the  union 
indicated  that  another  primary  ob- 
jective of  the  strike  is  to  force  all 
television  scenic  work  into  the  thea- 
trical scenery  workshops.  The  union, 
in  fact,  has  offered  to  do  the  video 
scenic  work  on  the  outside,  in  union 
theatrical  shops,  even  if  it  is  neces- 
sary to  cross  the  union's  own  picket 
lines  to  deliver  the  work." 

According  to  Rudy  Karnolt,  busi- 
ness manager  of  Local  829.  United 
Scenic  Artists,  the  three-year  con- 
tract with  the  webs  granted  a  "38 
per  cent  concession"  on  wages  com- 
pared with  the  movie  and  stage 
standards  because  of  TV's  infancy. 
This  pact  expired  Sept.  31  and  a  new 
agreement  would  be  retroactive  to 
that  date. 

Old  scale  for  the  workers  covered 
by  the  union  was  from  $75  to  $145  a 
week.  Karnolt  said,  compared  with 
the  theater  and  movie  scale  of  $135 
to  $185.50,  which  the  union  is  now 
seeking.  While  the  union's  goal  is 
equal  wages  with  those  paid  in  the 
other  two  fields,  he  said,  it  has  auth- 
ority "to  accept  something  less." 


Sales  Of  Tele  Receivers 
Over  100,000  In  Baltimore 


Baltimore —Sales  of  12,281  receiv- 
ers during  October  has  raised  the 
total  number  of  installations  in  thii 
area  to  100,036,  the  Television  Cir- 
culation Committee  of  Baltimore 
reported  yesterday. 


8 


RADIO  DAILY 


Wednesday.  November  23,  1949 


AGENCIES 


COAST-TO -COAST 


SALES  AFFILIATES,  national  dis- 
tributors of  Zotos  Fluidwave, 
new  beauty  salon  permanent  wave, 
will  sponsor  Ann  Sothern  in  "The 
Adventures  of  Maisie,"  beginning 
Thursday,  November  24th,  over 
WMGM,  7:30-8:00  p.m.  The  agency 
is  Getschal  &  Richards,  Inc. 


ADAM  J.  YOUNG,  Jr.,  INC.,  has 
been  named  national  representative 
for  KLEE  of  Houston,  Texas. 


DANIEL  H.  PRICE  has  become  an 
associate  and  vice-president  of  Rit- 
ter,  Sanford  and  Price,  Inc.  The 
agency  was  formerly  Ritter  and 
Sanford,  Inc. 


DAVID  S.  GARLAND  is  the  new 
head  of  the  copy  department  at 
Chambers  and  Wiswell,  Inc.,  Boston. 


LOUIS  G.  MENNA  has  resigned 
as  art  director  of  Ted  Bates  and  Co. 


DENMAN  &  BETTERIDGE,  INC., 
Detroit  advertising  akency,  has  ap- 
pointed William  H.  Botsford  as  pub- 
lic relations  director  and  account 
executive.  Botsford  was  with  The 
Detroit  News  for  15  years  and  more 
recently  was  a  vice-president  of 
Sills,  Inc.,  Chicago  public  relations 
counsel  firm.  Denman  &  Betteridge 
is  the  advertising  agency  for  the 
Fort  Industry  Company,  Detroit. 


IVAN  T.  GALANOY  has  been  ap- 
pointed Dublicity  director  and  copy 
chief  of  Dinion  and  Du  Browin,  Inc. 
He  was  formerly  editorial  director 
of  the  Greater  West  Association 
Agency  in  Los  Angeles. 


C.  D.  PROCTOR  has  been  ap- 
pointed manager  of  the  newly  cre- 
ated division  of  sales  services  of 
G.  M.  Basford  Co. 


G.  RANDOLPH  ELLIOTT  has 
been  appointed  field  director  of  tele- 
vision research  for  Daniel  Starch 
and  Staff. 


H.  W.  FAIRFAX  ADVERTISING 
AGENCY,  New  York,  has  been 
named  by  the  Gillespie  Varnish  Co., 
Jersey  City,  makers  of  Gillespie 
paints  and  Bull  Dog  paint  remover. 


THE  WALKER  COMPANY,  radio 
station  representatives,  is  moving  to 
larger  quarters  at  347  Madison  Av- 
enue on  November  10. 


Opera  Show  Sked. 

Boston,  Mass. — The  Metropolitan 
Opera  Broadcasts,  which  return  to 
the  air  over  WCOP  will  be  preced- 
ed this  season  by  "The  Music  Gal- 
Lry,"  special  WCOP  broadcast.  The 
show  will  be  conducted  by  Elsie 
Sears,  and  will  open  with  the  story 
of  Camile  Saint-Saens,  composer  of 
"Samson  and  Delilah,"  on  Novem- 
ber 26th. 

Hymes  Appt'd  WLAN  Post 

Lancaster,  Pa.  —  Frank  H.  Alt- 
doerffer,  president  of  the  Peoples 
Broadcasting  Co.,  announces  the  ap- 
pointment of  John  D.  Hymes  as 
manager  of  Station  WLAN.  Hymes 
has  been  assistant  manager  and 
commercial  manager  of  WLAN  for 
the  past  year  and  a  half  and  was 
previously  with  CBS. 

Speechless  Emcee 

Cincinnati,  Ohio — Ruth  Lyons  of 
WLW's  "Morning  Matinee"  program, 
is  seldom  stuck  for  words  but  a 
recent  interview  with  a  resident 
of  Alshley,  found  her  silent  for  a 
few  moments.  The  man  being  in- 
terviewed told  Ruth  he  lived  north 
of  Beggar  Louse  Hill,  not  far  from 
Hog  Back  Road,  near  Toad  Street, 
all  of  them  real  places. 

Mr.  &  Mrs.  Show  Set 

Stamford,  Conn. — Bill  and  Merry 
Reynolds  open  a  "husband  and  wife" 
program  over  WSTC  and  WSTC-FM, 
next  week.  The  program  will  be 
in  addition  to  Bill's  duties  as  regu- 
lar staff  announcer. 

Kids  Dav  Program 

Hollywood.  Calif— A  special  half- 
hour  star  variety  show  honoring 
Kiwanis  National  Kids  Day  was 
aired  over  KFWB.  Featured  on  the 
program  was  such  well  known  stars 
as  Bob  Hop».  Bereen  and  McCar- 
thy. Walter  Winchell  Jimmy  Fidler, 
Arthur  Godfrey.  Drew  Pearson. 
Bing  Crosby,  Dinah  Shore  and 
others. 

Special  Ho'lday  P'ogram 

Milwaukee.  Wis.— "The  Sympho- 
nette"  and  "The  Choraliers"  will 
ioin  forces  for  a  SDecial  hour-long 
"Thanksgiving  D->v  Festival."  to  be 
nresented  on  WTSN  at  4:00  p.m., 
November  24th.  Musicians  and  sing- 
ers will  participate  in  the  program 
of  ponnlar,  classical  and  traditional 
American  son?s,  celebrating  the 
snirit  of  the  dav.  Soloists  w'll  in- 
clude Leonard  Stokes  and.  H"bert 
Hendiie.  vocalists,  and  T  eon'd  Ham- 
bro,  concert  oiarn'st.  "Thank«g'v;np 
Dav  Festival"  w'll  be  aireH.  under 
sponsorship  of  Longines-Wittnauer 
Watch  Company. 


Millisor  Joins  Y/SAZ 

Hnnti"«ton,  W.  Va.^Bob  Millisor 
of  St.  Marvs,  Ohio,  and  formerly 
affiliated  with  a  Paintsville,  Kv.. 
station  Viae,  ioined  the  announcing 
staff  of  WSAZ.  He  will  also  do  some 
ofT-r>pmera  announcing  duties  with 
WSAZ-TV. 


Program  Moves  To  Riviera 

Port  Washington,  L.  I.— "The  Port 
Washington  Hour,"  weekly  radio 
show  on  Station  WKBS,  began  a 
new  series  of  broadcasts  recently 
from  Long  Island's  restaurant  and 
supper  club,  the  Riviera.  In  addi- 
tion to  popular  recordings,  the  show 
will  Mature  local  news  and  infor- 
mation on  forthcoming  events  in 
and  around  Port  Washington.  Bernie 
Mann,  manager  of  the  Riviera,  will 
describe  highlights  in  the  entertain- 
ment field. 

Late  Listening  Show 

Richmond,  Va.  —  The  WMBG 
"Dance  Party"  program  is  heard 
every  night  from  11:30  to  1  a.m.  The 
show  is  slanted  at  the  late  time  lis- 
teners and  features  music  requested 
by  listeners.  In  addition,  disc  jo"key 
Ralph.  Jones  interviews  personalities 
in  the  music  world. 

Gatewood  Slogan  Contest 

Indianapolis,  Ind.  —  Early  this 
month  the  Floyd  Gatewood  Com- 
pany, sponsors  of  "Uncle  Wally 
Reads  The  Funnies,"  began  award- 
ing prizes  to  the  first  boy  and  girl 
winners  in  the  new  safety  slogan 
contest.  The  contest  ends  December 
18th.  Each  Sunday,  one  line  of  a 
two  line  slogan  is  given  on  Wally's 
broadcast.  The  kids  fill  in  the  last 
line  and  send  their  slogan  to  station 
WIRE. 

WISN  Football  Windup 

Milwaukee,  Wis. — On  November 
26th,  WISN  will  cover  the  clash  be- 
tween Notre  Dame  and  Southern 
California  starting  at  1:30  p.m. 
December  3rd,  Notre  Dame  will 
meet  Southern  Methodist  and  the 
WISN  broadcast  starts  at  1:45  p.m. 
Both  games  will  be  described  by 
CBS  sports  director,  Red  Barber. 

Swift  Contract  Renewed 

Pittsburgh,  Pa.  —  Jack  Swift, 
KDKA  news  chief,  begins  his  sixth 
year  under  the  sponsorship  of  C.  F. 
Mueller  Company  with  the  renewal 
of  the  contract  for  the  12:05  p.m. 
Tuesday,  Thursday  and  Saturday 
newscast.  Placed  through  Duane 
Jones  Company,  the  new  contract 
runs  for  another  52  weeks. 

WDRC  27th  Anniversary 

Hartford,  Conn.— WDRC,  which  is 
Connecticut's  pioneer  broadcaster,  is 
observing  its  27th  birthday  anniver- 
sary on  December  10.  The  station 
was  founded  by  Franklin  M.  Doo- 
little,  who  is  now  its  president. 
WDRC  is  a  CBS  outlet,  and  also  op- 
erates a  FM  affiliate,  WDRC-FM. 

WHBC  Adds  Newscast 

Canton,  O.— The  George  P.  Mal- 
oney  Motor  Company  has  signed  for 
a  10-minute  newscast  to  be  heard  at 
8:00  a.m.  on  WHBC.  Contract  signed 
by  the  Chrysler-Plymouth  dealer  is 
for  one  year  and  the  newscaster  is 
John  Baker,  WHBC's  associate  news 
editor. 


PROmOTION 


Distributing  Diary 

Nearly  one-half  million  copies  of 
a  sixteen  page  booklet  titled:  "Re- 
port from  Europe"  featuring  NBC 
commentator  Alex  Dreier's  recent 
news  tour  abroad,  are  about  due 
off  the  presses  for  free  distribution 
through  about  5,000  Skelly  Oil  Com- 
pany outlets  throughout  the  middle- 
west.  The  booklet,  of  Reader's  Di- 
gest size  and  printed  in  two  colors, 
is  a  datelined,  day-by-day  "inside" 
report  taken  from  Dreier's  diary, 
and  covers  key  cities  in  nine  Euro- 
pean countries  on  a  trip  which  ex- 
tended from  August  22  to  September 
28.  It  is  illustrated  with  interesting 
photographs  taken  enroute  and  a 
graphic-center  spread  showing  the 
commentator's  itinerary  throughout 
Europe. 

Details  of  the  diary,  which  prom- 
ises to  "spark-plug"  sales  at  Skelly 
stations,  were  developed  at  Henri. 
Hurst  &  McDonald,  Incorporated, 
the  oil  company's  advertising  agen- 
cy. 


Laundry  Tieup 

No  matter  in  what  direction  they 
look,  be  it  indoors  or  outdoors,  on 
the  back  of  Brunswick  Laundry 
slips  or  on  posters  adorning  the  fleet 
of  150  Brunswick  Laundry  trucks. 
Northern  New  Jersey  housewives 
are  constantly  reminded  that  Sta- 
tion WBNX  is  "1380  on  Everybody's 
Dial."  This  makes  "1380"  the  listen- 
ing number  for  thousands  of  house- 
wives who  are  invited  to  listen 
Monday  through  Saturday  at  1:45 
p.m.  to  "Piano  Stylists,"  Brunswick 
Laundry's  own  program.  This  dual 
"King"  size  promotion  was  ar- 
ranged by  A.  Lewis  King,  WBNX 
National  Sales  Representative. 


Book  Campaign 

Phil  Cook  will  open  his  eighth 
annual  campaign  for  books  this 
Friday  over  WCBS.  The  books  are 
to  be  sent  to  shut-ins  and  hos- 
pitalized patients  in  greater  New 
York. 

The  drive  will  continue  until 
Christmas  Day  and  will  be  con- 
ducted in  cooperation  with  the 
United  Hospital  Fund.  WCBS  listen- 
ers contributed  some  88,000  books 
last  year  in  the  Phil  Cook  book 
drive. 


LIBEL  and 
SLANDER 

Invasion  of  Privacy 
Plagiarl.m-Plracy-Copjrigllt 

INSURANCE 
FOR  THE  WISE  BROADCASTER 
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Surprisingly  Inexpensive. 
Carried  Nationwide. 

For   details   A   quotations  write 

EMPLOYERS  REINSURANCE 
CORPORATION 

Insurant*  Exchani*  Bldi ...  Kaata*  City,  Ma. 


J  -IK  I  .  I  jM  %M< 


The  National  Daily  Newspaper  of  Commercial   Radio   and  Television 


VOL.  49,  NO.  36 


NEW  YORK,  FRIDAY,  NOVEMBER  25,  1949 


TEN  CENTS 


TV  NET  PLANS  DAYTIME  PROGRAMMING 


ABC's  AM  Take  Up; 
Loss  Charged  To  TV 


Although  revenues  from  standard 
broadcasting  operations  were  1.4  per 
cent  in  excess  of  those  for  the  first 
nine  months  of  last  year,  American 
Broadcasting  Company  and  subsidi- 
aries reported  an  estimated  loss  of 
$482,000  for  the  nine  months  ended 
September  30,  1949,  it  was  announ- 
ced Wednesday.  This  loss  is  after 
reduction  for  recovery  of  Federal 
income  taxes  under  carry  back  pro- 
visions of  the  Internal  Revenue  code. 
For  the  same  period  of  the  previous 

(Continued  on  Page  8) 


Levoy  Heading  East 

For  Video-Film  Deal 


West  Coast  Bureau  of  RADIO  DAILY 

Hollywood  —  Gordon  W.  Levoy, 
president  of  General  Television  En- 
terprises, Inc.,  left  for  New  York  yes- 
terday to  confer  with  four  of  nation's 
top-ranking  sponsors  on  production 
by  GTE  of  a  group  of  26-52  subject 
video  film  series.  Levoy  is  going  east 
—  at  request  of  pending  sponsors 
who  had  been  awaiting  publication 
of  current  program  ratings  on  GTE 
product  before  discussing  new  series. 

GTE's  present  series,  of  which  52 
(Continued  on  Page  4) 


New  ET  Program  Service 
Planned  By  Barrere 

The  need  for  one  source  of  data 
on  transcribed  syndicated  programs 
has  been  brought  out  by  a  recent 
survey,  according  to  Claude  Barrere 
of  the  newly-formed  Syndicated 
Program  Information  Bureau. 

Barrere  says  12.4  per  cent  of  2,032 
letters  and  questionnaires  sent  to  ra- 
(Continued  on  Page  3) 


Unique  Distinction 

Philadelphia  —  Ruth  Welles, 
who  conducts  programs  for  wo- 
men on  KYW,  received  a  medal 
of  honor  and  a  $1500  cash  prize 
during  the  Freedom  Foundation 
ceremonies  at  the  organization's 
Valley  Forgo  headquarters.  The 
women's  broadcaster  was  hon- 
ored for  submitting  a  cookie  cut- 
ter which  shapes  cookies  like 
Freedom  Foundation  emblem. 


Selfish  Press  Agent 
Slights  Co-workers 

Editor's  note  :  A  press  agent 
for  a  Washington  radio  sta- 
tion last  week  took  credit 
for  the  generosity  of  his  sta- 
tion in  soliciting  blood  do- 
nors for  an  ailing  WNBW 
television  engineer.  What  he 
neglected  to  report  was  that 
all  other  radio  and  TV  sta- 
tions entered  into  the  spirit 
of  the  appeal  and  many  vol- 
unteer blood  donors  respon- 
ded. Out  of  deference  to  the 
other  broadcasters  the  facts 
follow : 

Washington's  radio  and  tele- 
vision stations  came  to  the  aid  of 
WNBW  television  engineer  Ed 
McGinley  last  week,  and  prob- 
ably saved  his  life.  McGinley  de- 
veloped serious  complications 
while  undergoing  a  nasal  opera- 
tion at  Garfield  Hospital.  He  re- 
ceived over  a  gallon  of  blood 
in  transfusions,  but  the  hospital 
was  running  out  of  the  rare  blood 
type  needed.  Station  WRC.  where 
McGinley  had  been  a  recording 
engineer,  was  informed.  The 
WRC  newsroom  and  announcing 
staff  immediately  contacted  other 
stations  in  Washington  with  a 
plea  for  station  break  appeals 
for  blood  donors. 

Bulletins,  and  personal  pleas 
from  disc  jockeys  on  other  sta- 
tions, all  but  swamped  the  switch- 
boards of  the  radio  and  TV  out- 
lets. WTOP  received  a  volunteer 
call  from  Connecticut.  WRC  and 
WMAL  each  received  seventy 
calls,  with  the  operators  unable 
to  handle  more.  The  following 
morning,  the  hospital  reported 
McGinley  still  weak  but  out  of 
danger.  Stations  cooperating,  and 
checking  on  Mac's  progress 
through  the  evening,  were  WOL, 
WWDC,  WMAL,  WINX,  WEAM, 
WTOP,  WASH,  WRC,  and  tele- 
vision stations  WTTG,  WOIC, 
WMAL-TV  and  WNBW. 


DuMont  Announces  5 -Day -Week  Sked 
Using  2 -Hour  Program  For  Co-Op 
Sponsorship  In  Key  TV  Cities 


Lauds  Radio  Support 
Of  Fresh  Air  Fund 


Free  air  time  donated  to  the  Herald 
Tribune  Fresh  Air  Fund  by  more 
than  275  cooperating  radio  stations 
in  the  Fund's  primary  thirteen-state 
area  has  accounted  for  a  consider- 
able percentage  of  children  placed 
with  rural  families  for  annual  va- 
cations, according  to  Frederick  H. 
Lewis,  executive  director.  The  Fresh 
Air  Fund  expects  to  send  more  than 
10,000  needy  New  York  City  chil- 
(Continued  on  Page  3) 

Census  Slogan  Planned 
By  Advertising  Council 

A  campaign  to  attract  public  at- 
tention to  the  1950  census  was  an- 
nounced yesterday  by  Robert  R. 
Mathews,  volunteer  coordinator  of 
the  campaign  for  the  Advertising 
Council.  The  slogan  "Helping  the 
Census  Helps  Uncle  Sam.  Make 
Sure  You  Count  in  America's  Fu- 
(Continued  on  Page  2) 

Coffin  Joinina  RCA-Victor 
As  Director  Of  Advertising 

Camden  —  Ralston  H.  Coffin  has 
been  named  director  of  advertising 
for  the  RCA  Victor  Division,  it  was 
announced  by  Robert  A.  Seidel, 
vice-president  in  charge  of  distribu- 
tion. Coffin  will  assume  his  new  post 
(Continued  on  Page  3) 


Richards  Isn't  Selling  KMPC 
To  NBC;  Negotiations  Ended 


Detroit— Negotiations  for  the  pur- 
chase of  KMPC,  G.  A.  Richards 
50,000-watt  station  in  Los  Angeles, 
by  the  National  Broadcasting  Com- 
pany were  called  off  on  Wednesday 
by  mutual  agreement  of  the  parties. 
NBC  has  long  desired  to  have  its 
own  outlet  in  the  West  Coast  radio 
capitol  and  made  an  offer  to  Rich- 


ards recently  which  was  considered 
because  of  Richards'  wish  to  retire. 
This  was  in  spite  of  the  fact  that  the 
offer  was  considerably  less  than 
other  offers  made  for  KMPC  by 
NBC  in  the  past.  The  negotiations 
were  called  off  when  NBC  wanted 
certain  guarantees  in  the  purchase 
(Continued  on  Page  3) 


A  Plan  to  help  develop  daytime 
TV  programming  in  inland  cities 
and  bring  low-budget  advertisers 
into  the  medium  was  revealed  Wed- 
nesday by  the  DuMont  network  in 
announcing  that  it  will  syndicate 
— a  daily  two-hour  program  to  affili- 
ates at  a  cost  not  to  exceed  $100  an 
hour. 

Titled  "At  Your  Service,"  the 
program  will  be  fed  live  to  stations 
on  the  cable  and  also  via  transcrip- 
tion. It  will  provide  for  local  cut- 
ins  for  one  minute  commercials. 
Program  will  be  sold  to  affiliates  on 

(Continued  on  Page  7) 

Special  Xmas  Show 
Features  Many  Stars 

A  special  Christmas  program. 
"The  Joyful  Hour,"  featuring  many 
stars  of  screen  and  radio  is  being 
readied  for  broadcast  over  MBS  on 
Sunday,  December  18th  by  the  Rev. 
Patrick  Peyton,  producer  of  The 
Family  Theater. 

Among  the  popular  singers  to  be 
heard  on  the  Joyful  Hour  this  year 
(Continued  on  Page  3) 


So.  Calif.  Radio  Group 

Continuing  Crusade 

The  Southern  California  Associa- 
tion for  Better  Radio  and  Television, 
continuing  its  crusade  for  better  ra- 
dio and  TV  programming,  will  hold 
its  first  open  meeting  on  Nov.  28,  it 
was  announced  this  week.  Topics  for 
(Continued  on  Page  2) 


On  Strenuous  Side 

The  Stork  Club,  "21,"  and  El 
Morocco  were  all  by-passed  Tues- 
day niqht  when  agency  person- 
nel at  Benton  &  Bowles  and  Mc- 
Cann-Erickson  tossed  aside  their 
jackets  to  compete  for  top  billing 
on  the  basketball  court.  Cap- 
tained by  Don  Chapman,  media, 
and  led  in  scoring  by  Ed  Walsh. 
Art  Dept.  of  B  &  B  came  out  on 
top— 58  to  47, 


2 


RADIO  DAILY 


Friday,  November  25,  1949 


*  COmiNG  AND  GOING  * 


Vol.  49,  No.  36     Friday,  Nov.  25,  1949     10  Cts. 


JOHN  W.  ALICOATE     :     :  Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher ;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch.  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicoate, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily. 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Cable  address :  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
6425  Hollywood  Blvd.        Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older,  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
360  No.  Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postomce  at  New  York,  N.  Y., 
nnder  the  act  of  March  3,  1879. 


FINANCIAL 

—  (November  23) 

NEW  YORK  STOCK  EXCHANGE 

Net 


High 

Low 

Close 

Chg. 

ABC   

73/4 

71/2 

71/2 

V* 

Admiral  Corp  

151/s 

15 

15 

Am.  Tel.  &  Tel. .  .  . 

1465/g 

146i/2 

1465/8 

+ 

% 

CBS  A   

251/s 

24% 

25 

CBS  B   

25 

243/4 

243/4 

Va 

Philco   

30  V2 

301/4 

301/2 

+ 

1/4 

Philco  pfd  

83  3/4 

831/z 

833/4 

+ 

3/4 

RCA  Common 

13 

121/2 

121/2 

1/2 

Stewart-Warner  .  .  . 

12 

11% 

12 

Westingtiouse 

283/s 

27% 

28 

Va 

Westinghouse  pfd.. 

1003/4 

IOOV2 

IOOI/2 

V2 

Zenith  Radio  

283/4 

283/4 

283/4 

+ 

Va 

NEW  YORK 

CURB 

EXCHANGE 

Hazeltine  Corp.   .  . 

151/4 

15 

15l/4 

+ 

Va 

Nat.  Union  Radio .  . 

25/8 

21/2 

21/2 

Va 

OVER  THE  COUNTER 

Bid  Asked 

DuMont  Lab                              141/i  15% 

Stromberg-Carlson                        14  15% 


HUBBELL  ROBINSON,  JR.,  Columbia  net- 
work vice-president  and  director  of  programs, 
today  will  leave  New  York  for  three  weeks 
on  the  West  Coast. 

DENNIS  DAY  is  back  in  Hollywood  following 
three  weeks  in  New  York  on  business.  En  route 
back  to  the  Coast,  he  stopped  in  Philadelphia 
to  do  a  benefit  for  the  National  Jewish  Hospi- 
tal of  Denver. 

LARRY  BROWN  has  taken  over  emcee  duties 
on  the  "Luncheon  at  Guy  Lombardo's"  pro- 
gram over  WGBB,  Freeport,  L.  I.,  which  eman- 
ates from  the  band  leader's  restaurant  in  that 
town. 

DAVID  W.  WHITE,  producer  of  "Light  Up 
Time,"  starring  Frank  Sinatra  and  Dorothy 
Kirsten,  is  originating  the  show  in  New  York. 
The  program  is  scheduled  to  return  to  Holly- 
wood about  Dec.  19. 

JESSE  BIRNBAUM,  of  Hie  press  department 
at  NBC,  has  returned  from  St.  Louis,  where 
he  participated  in  the  network's  coverage  of 
the  Barkley  nuptials. 

SOL  GOLD,  commercial  manager  of  WFEA, 
Manchester,  N.  H.,  arrived  in  Gotham  last 
week  for  conferences  with  officials  of  the 
Columbia  network. 

WILLIAM  SHAW,  assistant  sales  manager  of 
KNX-Columbia  Pacific  Network,  is  back  on 
the  West  Coast  following  a  short  business  trip 
to  New  York. 

So.  Calif.  Radio  Group 

Continuing  Crusade 

(Continued  from  Page  1) 

discussion  will  include,  "Do  crime 
programs  on  radio  and  video  have 
any  effect  on  children?,"  Should 
giveaway  shows  be  banned  from  the 
air?,"  and  "How  can  radio  be  used 
for  both  show  business  and  educa- 
tion?" The  SCABRT  last  year  went 
on  record  as  favoring  the  removal 
of  crime  programs  from  TV  broad- 
cast schedules  between  the  hours  of 
four  and  nine  p.m. 

Speakers  Listed 
Panel  speakers  at  the  open  meet- 
ing will  include  Dr.  Walter  Kingston, 
Head  of  the  Radio  Division,  UCLA; 
Dr.  Richard  Atkinson,  lecturer;  and 
Mrs.  W.  J.  Armstrong,  former  PTA 
radio  chairman.  Moderator  will  be 
Rev.  Clifton  E.  Moore,  chairman  of 
the  Radio  Committee  of  the  L.  A. 
Church  Federation. 


CHRIS  J.  WITTING,  assistant  director  of 
the  DuMont  Television  Network,  on  Monday 
will  be  in  Chicago  to  confer  with  Paul  Schreib- 
er,  general  manager  of  WGN-TV,  Windy  City 
affiliate. 

JO  STAFFORD  left  town  yesterday  for  the 
West  Coast. 

JOHN  DERR,  assistant  director  of  sports 
for  CBS,  is  in  South  Bend,  Ind.,  where  tomor- 
row he  will  direct  and  produce  the  network's 
coverage  of  the  game  between  Notre  Dame 
and  Southern  California. 

GENE  KRUPA  and  the  members  of  his  band 
are  in  Columbus,  Ohio,  filling  a  two-week 
engagement  at  the  Deshler-Wallick  Hotel. 

HOWARD  MEIGHAN,  Columbia  network  vice- 
president  and  general  executive  in  charge  of 
the  West  Coast  division,  is  back  in  Hollywood 
following  a  two-week  trip  East. 

AL  HARDING,  sales  manager  of  WCCO, 
Columbia  network  outlet  in  Minneapolis,  is 
spending  a  three-week  vacation  in  Florida. 

JACK  BECK,  director  of  news  broadcasts  for 
the  Columbia  Pacific  Network,  who  was  in 
New  York  last  week,  has  returned  to  his  Holly- 
wood headquarters. 

DON  SEARLE,  formerly  a  veepee  at  ABC  in 
charge  of  the  Western  division  and  now  a 
prominent  Kansas  broadcaster,  arrived  in  New 
York  last  week. 

Census  Slogan  Planned 
By  Advertising  Council 

(Continued  from  Page  1) 

ture,"  will  be  used  and  other  adver- 
tising media. 

The  Advertising  Council  is  coop- 
erating with  the  Bureau  of  Census 
of  the  Department  of  Commerce  in 
promoting  the  advertising.  Benton 
and  Bowles  is  volunteer  agency. 

Mathews,  vice-president  in  charge 
of  advertising  for  the  American  Ex- 
press Co.,  says  business  and  adver- 
tising groups  will  contribute  thou- 
sands of  dollars  worth  of  time  and 
space  to  back  the  census. 


WBEX  Changes  Hands 

Harry  Callaway,  secretary-treas- 
urer of  the  Shawnee  Broadcasting 
Co.,  Chillicothe,  Ohio,  has  announced 
sale  of  WBEX,  Chillicothe,  O.,  to 
W.  A.  Graham  and  associates,  of 
Lafayette,  Ga. 


Are  you  buying 
lots  of 


or  listeners? 

Sure,  there  are  stations  in  Bal- 
timore with  more  wattage  than 
W-I-T-H.  And  to  hear  some  of 
them  talk,  you'd  think  nobody  in 
this  rich  market  ever  listened  to 
any  station  but  theirs. 

But  those  claims  won't  stand 
up  in  the  face  of  facts.  We  make 
no  such  claims  for  W-I-T-H. 
But  we  do  claim  this: 

W-I-T-H  delivers  more  listen- 
ers-per-dollar  than  any  station  in 
Baltimore.  It  covers  92.3%  of  the 
radio  homes  in  the  Baltimore 
trading  area. 

So  if  you  want  to  make  every 
penny  count,  buy  W-I-T-H,  the 
BIG  independent  with  the  BIG 
audience.  If  you  want  low-cost- 
sales  in  Baltimore,  call  in  the 
Headley-Reed  man  today,  and 
put  W-I-T-H  on  your  schedule. 


Baltimore  3,  Maryland 


TOM  TINSLEY.  Prettdent 
R«pr«ient«d  by  Heodl«y-R»«d 


50,000  warn  at  800hc. 

Now  covering  a  17,000,000  population  area 
at  the  lowest  rate  of  any  major  station 
in  the  Detroit  Area! 


"WIN 
With  CKLW 


MUTUAL 


CKLW 

Detroit  and  Windsor 

J.  E.  Campeau,  President 


Adam  J.  Young,  Jr.,  Nat'l  Rep.    •    Canadian  Rep.,  H.  N.  Stovin  &  Co. 


UNUSUAL  SPONSORS 

TAKING  TO  AIR 

Hollywood — Unusual  type  sponsors  will  be 
taking  to  the  airwaves  during  the  coming  holi- 
days as  a  result  of  a  unique  type  of  program 
designed  by  Cardinal  Company,  radio-TV  pro- 
duction firm  here. 

Joseph  F.  MacCaughtry,  president  of  the 
firm,  revealed  the  production  organization's 
four  "radio  Christmas  cards,"  designed  for 
local  station  sales  and  broadcast,  are  drawing 
out  unusual  type  of  sponsors  who  find  it  con- 
venient and  feasible  to  employ  the  transcribed 
shows  for  blanket  holiday  greetings  to  friends 
or  customers. 

"Xmas-4"  sponsors  include:  doctors,  lawyers, 
employee  groups,  political  figures,  service  clubs, 
and  civic  organizations. 

Cardinal's  holiday  greeting  cards  consist  of 
quarter-hour  shows  ranging  from  holiday  music 
type  to  dramatization  of  the  Nativity,  and  are 
ideal  for  Christmas  week  programming. 

Last  minute  orders  are  being  handled  from 
company's  Hollywood  office,  6000  SunBet  Boule- 
vard, Calif. 

 Advt.  


Friday,  November  25.  1949 


RADIO  DAILY: 


KMPC  Won't  Be  Sold 
To  NBC;  Talks  Ended 


(Continued  from  Page  1) 

contract  which  were  too  difficult  of 
fulfillment  by  the  Richards  group. 

One  of  these  guarantees  was  that 
KMPC  would  definitely  obtain  50,- 
000-watt  operation  at  night  within 
six  months.  KMPC  presently  has  a 
construction  permit  for  the  higher 
power  but  has  been  operating  with 
10,000  watts  during  night  hours 
until  engineers  could  work  out  a 
somewhat  complicated  directional 
antenna  problem. 

Without  this,  and  other  guaran- 
tees which  no  licensee  can  make 
because  they  are  the  prerogative 
of  the  FCC,  NBC  then  insisted  on 
a  move  of  the  transmitter  to  a  new 
location,  with  the  cost  of  such  a 
move  to  be  borne  entirely  by  the 
present  KMPC  owners.  This  amoun- 
ted to  a  further  substantial  reduc- 
tion in  price  and  was  unsatisfactory 
to  Richards  and  his  associates. 


Advertising  Guide 

To  Be  Issued  Soon 


The  fourth  edition  of  "A  Guide 
for  Retail  Advertising  and  Selling" 
will  be  published  shortly  after 
January  first  by  the  Association  of 
Better  Business  Bureaus,  it  has  been 
announced. 

Edward  W.  Gallagher,  chairman 
of  the  Association's  Advertising 
Standards  Committee,  says  his  group 
has  just  completed  a  four-day  ses- 
sion in  New  York  to  consider  revi- 
sions to  the  "Guide."  He  added  that 
recent  Federal  Trade  Commission 
rulings,  changing  merchandising 
conditions,  new  advertising  and 
selling  methods,  and  new  products, 
created  a  need  for  the  revision. 

The  new  edition  will  be  distributed 
by  Better  Business  Bureaus  through- 
out the  United  States  and  Canada, 
according  to  Mr.  Gallagher.  He  be- 
lieved that  the  price  would  be  a 
dollar  a  copy  as  in  the  past. 

Mr.  Gallagher  has  served  on  the 
committee  for  eighteen  years  and  is 
now  assistant  manager  in  charge  of 
merchandising  activities  of  the  Bos- 
ton Better  Business  Bureau. 

Other  committee  members  work- 
ing on  the  revisions  are:  K.  B.  Wil- 
son, operating  manager  of  the 
National  Bureau;  and  K.  W.  Hood 
and  A.  B.  Johnston,  assistant  man- 
agers in  charge  of  merchandising 
in  the  St.  Louis  and  Chicago  Bu- 
reaus, respectively. 


Hotpoint  Will  Sponsor 
Christmas  Show  On  CBS 

Hotpoint,  Inc.  will  sponsor  a  spe- 
cial full-hour  dramatic  presentation 
over  the  full  CBS  network  on 
Christmas  Day.  Hotpoint  Hollywood 
Hour  will  feature  an  adaptation  of 
Charles  Kennedy's  "Servant  in  the 
House"  starring  Henry  Fonda  as 
narrator,  Gregory  Peck,  Rosalind 
Russell,  Dorothy  McGuire,  Mel  Fer- 
rer, and  Charles  Boyer. 


Radio  Praised  For  Assistance 
To  'Tribune9  Fresh  Air  Fund 


(Continued 

dren  to  the  country,  each  for  a  min- 
imum two-week  stay,  next  year. 

The  Fund's  use  of  radio  increases 
each  year,  said  Mr.  Lewis,  and 
pointed  to  the  recent  announcement 
of  the  formation  of  a  Radio  Com- 
mittee, under  the  chairmanship  of 
Earl  C.  Pace,  manager  of  WFTR, 
Front  Royal,  Vt.,  as  an  example  of 
the  integration  of  radio  activity  into 
the  Fund's  overall  promotional  ac- 
tivity. 

N.  Y.  Stations  Give  Support 

Mr.  Lewis  said  that  metropolitan 
New  York  stations  had  given  time 
for  more  than  200  radio  programs 
in  the  past  year  in  addition  to  in- 
numerable station  breaks  and  spot 
announcements  seeking  funds.  Rural 
stations,  he  continued,  have  done  a 
"tremendous  job"  in  educating  host 
families  as  to  how  to  go  about 
getting  the  most  out  of  each  visit 
for  the  children  involved  and  have 
accounted  for  the  placement  of  a 
great  percentage  of  children  with 
families  who  had  not  before  played 
host. 

Programming  Example  Cited 

As  an  example  of  the  latter  serv- 
ice category,  Mr.  Lewis  pointed  to 
the  job  done  by  Jack  Barry,  MC  of 
WJOY's  "You  Asked  For  It"  pro- 
gram. Mr.  Lewis  said  that  Barry  had 
accounted  for  the  placement  of  more 
than  60  per  cent  of  the  107  children 
placed  for  vacations  in  the  Burling- 
ton, Vt.  area.  In  addition,  Mr.  Lewis 
said,  Barry  did  the  job  after  starting 
three  weeks  late  in  the  last  ten 
days  of  the  placement  drive. 

The  Fresh  Air  Fund  is  endowed 
but  actually  receives  most  of  its 
$300,000  annual  expenditure  through 
contributions.  Vacations  are  given 
needy  children  recommended  to  the 
Fund  by  cooperating  social  service 
agencies  during  the  summer  months 
and  over  the  Christmas  holidays. 
The  Fund  has  been  in  operation  for 
seventy-three  years. 

Stressing  the  part  that  radio  pub- 
licity plays  in  the  Fund's  activities, 


from  Page  1) 

Mr.  Lewis  cited  station  WHCU, 
Ithaca,  N.  Y.  He  said  this  station 
last  summer  gave  time  for  twenty 
spots,  six  Jack  Deal  shows,  25  Ger- 
trude Grover  programs  and  eight 
Community  Corners  programs. 

WNBC,  New  York,  this  year  de- 
voted one  whole  day's  programming 
to  publicizing  the  Fund's  work  and 
most  New  York  local  station  per- 
sonalities have  given  periods  of 
time. 

Fund  Radio  Com.  Named 

Serving  as  members  of  the  Fund's 
Radio  Committee  along  with  Mr. 
Pace  are:  Charles  R.  Thon,  WESX, 
Easton,  Pa.;  Walter  F.  Deeming, 
WDOS,  Oneonta,  N.  Y.;  Bill  Krough, 
WGLN,  Glens  Falls,  N.  Y.;  Michael 
Hanna,  WHCU,  Ithaca,  N.  Y.;  A.  E. 
Spokes,  WJOY  ,  Burlington,  Vt.; 
Robert  E.  Johnson,  WHOB,  Gardner, 
Mass.;  Robert  Lesher,  WJEJ,  Hagers- 
town,  Md.;  Joseph  K.  Close,  WKNE, 
Keene,  N.  H,  and  Elton  Hall,  WVPO, 
Stroudsburg,  Pa. 

This  period  of  the  year  is  the 
Fund's  second  busiest,  after  the 
summer  months,  as  the  six-man 
Fund  staff  sets  about  lining  -  up 
homes  for  children  to  visit  over  the 
Christmas  holidays. 


Coffin  Joining  RCA-Victor 
As  Director  Of  Advertising 

(Continued  from  Page  1) 

in  Camden  on  December  1.  He  has 
been  associated  with  McCann-Erick- 
son,  Inc.  as  an  account  executive  for 
the  past  five  years. 


Survey  Of  Wired  Music 
Reported  By  Muzak 

Music  at  work  was  favored  by 
97.4  per  cent  of  the  office  employees 
at  the  Fireman's  Fund  Insurance 
Company  in  New  York,  according  to 
a  recent  survey.  The  music  by  Mu- 
zak is  heard  at  half-hour  intervals 
from  8  a.m.  to  overtime  in  the  tabu- 
lating, statistical,  and  entry  and 
marine  policy  writing  departments. 

115  out  of  118  employees  favored 
the  Muzak  music  and  the  company 
now  plans  to  expand  the  service. 


Special  Xmas  Show 
Features  Many  Stars 


(Continued  from  Page  1) 

are  Bing  Crosby,  Dennis  Day  and 
Ann  Jamison.  Licia  Albanese  and 
Guiseppe  Di  Stefano,  of  the  Metro- 
politan Opera  Company,  and  Mario 
Lanza  will  handle  the  classics. 

A  portrayal  of  the  Nativity  scene 
will  include  MacDonald  Carey  in 
the  role  of  St.  Joseph  and  Ann 
Blythe  as  the  Virgin  Mary.  Other 
stars  to  be  heard  are:  Don  Ameche, 
Jeanne  Crain,  Roddy  MacDowell, 
Maureen  O'Hara,  Ricardo  Montal- 
ban,  and  Maureen  O'Sullivan. 


New  ET  Program  Service 
Planned  By  Barrere 

(Continued  from  Page  1) 

dio  stations  have  been  returned.  He 
adds  that  only  two  replies  stated  that 
they  would  have  no  use  for  the  ser- 
vice. The  survey  also  showed,  says 
Barrere,  that  167  stations  sought 
syndicated  shows  on  an  average  of 
nine  times  in  the  last  year. 

The  Bureau  will  provide  informa- 
tion on  available  transcribed  pro- 
grams and  will  be  in  full  operation 
after  the  first  of  the  year,  Barrere 
says.  The  service  will  be  free  to  the 
stations  seeking  information. 


for  profitable  selling  INVESTIGATE 


WD  E 

WILMINGTON 

DELAWARE 

w 


31 


VKBO) 

HARRISBURG 

PENNSYLVANIA  M 


WOR 

YORK 

PENNSYLVANI 


WDEL 


WILMINGTON 

D  E  L  A  W  A 


JancL 
.  1 


WG  A 

LANCASTER 

PENNSYLVANIA 

WRAW 

READING 

PENNSYLVANIA 

WEST 


7 


EASTON 

PENNSYLVANIA 


WGAL  TV 

LANCASTER 

PENNSYLVANIA 


STEINMAN  STATIONS 
Clair  R.  McCollough,  Managing  Director 

Repreiented  by 

ROBERT  MEEKER  ASSOCIATES 

Chicago  San  Francisco  New  York  Los  Angeles 


RADIO  DAILY: 


Friday.  November  25,  1949 


SOUTHWEST 


/^TELEVISION  staffs  throughout  the 
A  country  are  learning  new  things 
every  day,  but  WBAP-TV,  Fort 
Worth,  brought  up  a  new  one  dur- 
ing a  crowded  studio  audience  com- 
posed mostly  of  children.  The  bazoo- 
ka-like Zoomar  lens  was  too  much 
of  a  temptation  to  one  of  the  young- 
sters who  couldn't  find  a  safe  loca- 
tion for  his  brand-new  cowboy  hat. 
When  the  picture  went  out  several 
seconds  of  consternation  were  con- 
sumed before  production  manager 
Tommy  Thompson  discovered  the 
hat  had  used  the  Zoomar  lens  as  its 
resting  place. 

Levoy  Heading  East 

For  Video-Film  Deal 


(Continued  from  Page  1) 

12 Vz  minute  subjects  have  been  pro- 
duced, is  currently  being  aired  via 
Procter  and  Gamble  "Fireside  Thea- 
ter" via  NBC-TV,  a  first  run,  30-day 
revision  basis.  Talks  will  take  up 
production  of  26  V2  minute  subjects 
with  format  tailored  to  sponsor  speci- 
fications. As  in  case  of  "Strange  Ad- 
venture" series,  projected  groups  of 
films  would  be  supervised  by  a  mini- 
mum of  at  least  four  different  pro- 
ducer-directors and  would  draw 
upon  fact  and  fiction  for  a  variety 
of  subject  matter.  Levoy  expects  to 
remain  in  Manhattan  for  several 
weeks. 


Hollywood's  New 

COUNTRY  CLUB 
HOTEL 

•  The  Country  Club  Hotel  occu- 
pies a  magnificent  location  in 
the  heart  of  the  exclusive  Wil- 
shire  residential  district .  .  .  ad- 
jacent to  Wilshire  Country 
Club  and  overlooking  the  ex- 
panse of  its  gorgeous  fairways 
and  greens. 

•  Rates  from  $6.00  up.  Sinr 
gle  Kitchenette  Apart- 
ments Available  by  Week 
or  Month. 

coram  club 
hotel 

445  North  Rossmore  Avenue  (Vine  St.) 
Hollywood  4,  Calif. 

Telephone:  Hollywood  9-2701 


Windy  City  Wordage.  .  .  ! 

9  9  9  Ron  Mills  and  Gene  Clears  of  Mills  Recording  Co.  are 
both  expectant  fathers.  Offsprings  are  due  in  January.  .  .  .  Lew  Green, 
head  of  Green  &  Associates,  reports  the  best  season  to  date  for  his 

transcribed  "Leahy  of  Notre  Dame"  series.  More  than 
ChiCCCCJO     a  hundred  stations  used  the  feature  this  year.  . 

Mort  Jacobson,  head  of  Morton  Radio  Productions,  is 
back  from  a  business  trip  to  Minneapolis.  .  .  .  Jerry  Joss,  head  of  Joss 
Radio  Features,  has  sold  his  "Calling  All  Detectives"  to  10  stations. 
Three  recent  sales  include  WGN,  Chicago;  KYW,  Philadelphia,  and 
KMBC,  Kansas  City.  .  .  .  The  House  of  Vision,  leading  local  optical  firm, 
planning  to  get  their  feet  wet  in  television  shortly. 


it 


it  it 


it 


•  •  •  Tony  Weitzel,  columnist  for  "The  Chicago  Daily 
News,"  has  started  a  nightly  five-minute  show  on  WBBM.  .  .  . 
P.  K.  Wrigley  may  start  plugging  his  new  package  of  18  sticks 
when  he  starts  sponsorship  of  "Life  with  Luigi"  after  the  first  of 
the  year.  .  .  .  Roy  McLaughlin,  president  of  the  Chicago  Radio 
Management  Club  (he's  manager  of  WEiNR  and  WENR-TV  on 
the  side),  can  take  a  well-deserved  bow  for  the  top-notch  array 
of  guest  speakers  he  has  lined  up.  Ex-presidential  candidate  Alf 
Landon  is  slated  to  be  the  club's  next  guest  speaker.  .  .  .  Hottest 
disc  jockey  in  town  is  Frann  Weigel.  He  has  a  London  recording 
out  which  he  has  done  in  eight  singing  voices.  .  .  .  It's  been  syn- 
chronized so  that  it  sounds  like  an  octet.  He'll  be  the  deejay  on 
the  Dunn-Joel  "Dick  Jockey"  TV  package  which  bows  in  as  a 
weekly  program  series  over  WGN-television  on  December  4th 
at  5:30  p.m. 


it 


it  it 


9  9  9  Ray  Jones,  hard-working  AFRA  executive  secretary,  is 
back  from  Kenosha  where  he  scored  a  victory  in  negotiations  with  WLIP. 
250-watt  indie  station.  AFRA  got  recognition  it  had  been  seeking  for 
all  microphone  personalities  and  three  writers.  .  .  .  ABC's  Ell  Henry- 
can  take  a  bow  for  the  front  page  publicity  he  received  by  tieing  up 
two  ABC  programs,  "Super  Circus"  and  "Larry  on  Location"  in  connec- 
tion with  the  arrival  of  Santa  Clous  by  boat  Saturday  .  .  .  Myron  Barg 
conducting  his  disc  jockey  show  featuring  celebrity  interviews  from 
the  lounge  of  the  new  Telenews  Theater.  The  programs  are  broadcast 
over  WMOR. 


it  it 


it 


9  9  9  Jim  Moran,  the  Courtesy  Man  of  Courtesy  Motors,  so 
pleased  with  the  success  of  his  weekly  feature  film  presentation 
over  WGN-TV  that  he's  renewing  the  show  for  another  13  weeks. 
Agency  is  Malcolm-Howard.  .  .  .  Tommy  Bartlett,  host  of  NBC's 
"Welcome  Travelers"  was  recently  made  a  member  of  the  Chip- 
pewa Indian  tribe.  He  helped  some  tribe  members  get  foodstuff 
and  clothing.  Now  they  call  Tommy  a  Chippewa  off  the  old 
block!  .  .  .  Fred  Kilian,  central  division  director  for  ABC's  TV 
programs,  has  appointed  Phillip  G.  Patton  executive  producer. 
.  .  .  WHBF-TV  will  join  the  ABC- TV  network  on  April  1st.  And 
they're  not  fooling!  .  .  .  Linn  Burton's  "Second  Cup"  TV  show 
may  soon  go  across  the  board.  .  .  .  The  Harmonicats  are  working 
with  NBC  comedienne  Judy  Canova  at  several  dates  around  the 
midwest.  .  .  .  Ex-Chicago  radio  actress  Mercedes  McCambridge 
is  drawing  raves  for  her  initial  motion  picture  role  in  "All  the 
King's  Men." 


AGENCIES 


EZRA  R.  BAKER,  formerly  sales 
manager  of  American  Cinefoto 
Corporation,  has  been  appointed 
charge  of  sales  for  Hollywood  Tele- 
vision Productions.  Baker  has  sup- 
ervised film  production  work  for  the 
National  Biscuit  Co.,  Topps  Chewing 
Gum,  Aetna  Life  Insurance,  Philco 
Corp.  and  Sheffield  Farms. 


WILLIAM  J.  MORRIS  has  joined 
Wilding  Picture  Productions,  Inc., 
New  York,  as  account  executive.  He 
was  formerly  connected  with  the 
motion  picture  department  of  J. 
Walter  Thompson  and,  more  recent- 
ly, was  supervisor  of  motion  picture 
and  television  production  for  Batten, 
Barton,  Durstine  &  Osborn  and  The 
Biow  Company. 


G.  RANDOLPH  ELLIOT  has  been 
named  the  field  director  for  televi- 
sion research  of  Daniel  Starch  and 
Staff. 


JOHN  WOLCOTT,  formerly  in 
charge  of  market  research  for  the 
Neal  D.  Ivey,  Co.,  Philadelphia,  has 
been  named  research  director  for 
the  Gray  &  Rogers  agency,  same  city. 


JOSEPH  E.  HALE,  for  almost  30 
years  a  display  representative  of  the 
Camden  Courier  Post  News,  Camden, 
N.  J.,  recently  joined  the  sales  staff 
of  WCAM,  Camden. 


CHARLES  C.  RADOW,  former 
business  manager  of  the  Colum- 
bus Philharmonic  Orchestra,  now 
dissolved,  has  joined  the  Cye  Landy 
Advertising  Agency,  Columbus,  O. 


J^end  i^i  r  t  lid  ay 

November  25 
Miriam  Jaffe  Rex  Maupin 

George  Cushing     Kate  McComb 

November  26 
Igor  Gorin  Henry  Levine 

Charles  Radcliff  Frank  Simon 
David  Stone      Larry  Lowenstein 

November  27 
Bill  Demling  Francis  Conrad 

George  Hogan  Ted  Husing 

Mary  Lynch  William  Miller 

Mary  Livingston 

November  28 
Frank  Black         Joan  A.  Hewitt 
Helen  Jepson  Reed  Lawton 

Elliott  Lewis        William  Lundell 

November  29 
Alan  Courtney     Claudine  French 
Margery  Knapp      Florence  Lake 

November  30 
Jack   Brinkley  Lillian  Stone 

Noel  Corbett         Happy  Felton 

December  1 
B.  S.  Bercovici     Michael  A.  Fiore 
Ted  Hammerstein  Ray  Henderson 
Mary  Martin         Patricia  Ryan 
Dave  Zimmerman 


Section  of  RADIO  DAILY.  Friday.  Nov.  25,  1949 


Parts  Group  Plans  To 
Ease  Show  Problem 


Chicago — The  Association  of  Elec- 
tronic Parts  and  Equipment  Manu- 

:  I  f acturers  has  referred  to  cooperating 
trade  associations  a  proposal  to  solve 
the  problem  of  multiple  trade  shows. 

The  plan  provides  for  a  series  of 
regional  get-togethers  and  sales  con- 
ferences in  key  cities  and  the  annual 
Parts  Distributors'  Show  held  in 
.  Chicago  in  May.  The  proposal  was 
made  by  the  Association's  industry 
and  relations  committee  at  the  No- 
vember meeting  of  the  Association. 

t  The  manufacturer  would  then  be 
able  to  confine  his  participation  to 
the  May  show,  according  to  the  com- 
mittee. Sales  representatives  would 

J,  meet  distributors,  other  salesmen, 
and  customers  at  the  regional  con- 
ferences. 

The  Association  also  reaffirmed  its 
J    stand  against  the  multiple  shows  at 
its  meetings. 


Mars  TV  Expands  Plant 
To  Double  Production 


Mars  Television,  Inc.,  Long  Island 
City,  N.  Y.,  has  relocated  their  as- 
sembly plant  in  larger  quarters  at 

H  Cornia,  N.  Y.,  enabling  them  to 
double  the  production  of  their  TV 
sets,  according  to  Jack  Somber,  vice- 
president  and  sales  manager.  The 

I  new  plant  is  expected  to  be  opera- 
ting at  full  capacity  by  December  1. 


EnGIDEERS— 
COnSULTflDTS 


RALPH  B.  AUSTRIAN 

Television  Consultant 

1270  AVENUE  OF  THE  AMERICAS 
NEW  YORK  20,  N.  Y. 
Tel.:  CO.  5-6848 


A.  R.  BITTER 

Consulting  Radio  Engineers 

4125  MONROE  STREET 

TOLEDO  6,  OHIO 
Tel.:  Kingswood  7631 


WtLLIAM  L  FOSS,  Inc. 

Formerly  Colton  &  Foil,  Inc. 

927  15th  St.,  N.W.  REpublic3883 
WASHINGTON,  D.  C. 


The  gleaming  gold  and  blue  DuMont  Telecruiser,  parked  at  the 
doorstep  of  its  new  owners,  KBTV,  Dallas,  Tex.,  announces  to  Dallas 
video  viewers  that  the  station  has  overlooked  nothing  to  bring  them 
the  best  in  TV.  According  to  Sam  Cuff  of  Adam  Young  Television,  Inc., 
who  helped  put  KBTV  on  the  air,  the  Telecruiser  is  the  only  piece  of 
equipment  of  its  kind  to  be  wholly  owned  by  a  TV  station. 


Magnavox  Xmas  Drive 
Largest  Ever  Launched 

The  largest  sales  promotion  cam- 
paign ever  undertaken  by  the  Mag- 
navox Company  and  its  dealers  will 
get  under  way  the  early  part  of  next 
month.  The  campaign,  aimed  direct- 
ly at  capturing  Christmas  trade  for 
the  sale  of  the  company's  TV,  AM 
and  phonograph  instruments  will 
feature  magazine  spreads  as  well  as 
promotion  kits  to  all  dealers. 


Woolworth  Plans  Special 
RCA  45  RPM  Booths 


Philadelphia — Because  of  the  suc- 
cess of  RCA*s  45  rpm  record  player 
and  record  sales  at  a  special  booth 
in  the  Woolworth  store  located  on 
Chestnut  Street  here,  the  chain  out- 
let plans  to  add  booths  to  ten  addi- 
tional stores  in  Camden,  N.  J.,  Wil- 
mington, Del.,  Allentown,  Easton, 
Jenkintown,  Norristown  and  other 
stores  in  Philadelphia,  Pa. 


PRODUCTIOn  PARADE 


Plug-In  Volt-Amp  Tester 

A  new  general-purpose  volt-am- 
pere checker  that  just  plugs  in  be- 
tween line  and  connection  cord,  and 
provides  simultaneous  voltage  and 
amperage  readings  directly  off  two 
dials,  is  announced  by  Industrial  De- 
vices, Inc.,  Edgewater,  N.  J.  Model 
900  Volt  -  Amp  Tester  is  rugged 
enough  so  that  it  can  be  safely  car- 
ried about  in  the  serviceman's  tool 
bag. 

Black  Tube  Available  for  ITI  Sets 

Industrial  Television,  Inc.,  of  Clif- 
ton, N.  J.,  has  announced  that  the 
new  "black  tube"  will  shortly  be 
available  in  all  12V2"  models  of  its 
line.  The  "black  screen"  CRT  will 
be  optional  on  the  12 V2"  receivers 
and  will  carry  a  suggested  retail 
price  premium  of  $10.  Cost  at  the 
factory  will  be  an  additional  $5. 


Anniversary  TV  Set  By  Pilot 

In  honor  of  its  21st  year  in  TV, 
Pilot  Radio  Corp.,  Long  Island  City, 
N.  Y.,  has  introduced  its  new  Anni- 
versary' TV  model  TV-123.  The  new 
model  is  a  12V2-inch  unit  with  built- 
in  antenna,  sensitive  enough  to  per- 
form in  most  areas  without  outside 
aerial.  The  new  unit  can  also  receive 
FM  radio  and  has  a  phonojack  plug- 
in  to  which  any  phonograph  can  be 
connected.  Set  will  list  for  $269.50. 

G£  Viewfinder  For  TV  Cameras 

A  new  electronic  viewfinder  for 
GE's  TV  studio  cameras  has  been 
announced  by  the  company.  Com- 
pany claims  it  gives  the  operator  a 
brighter  image  as  well  as  an  exact 
reproduction  of  the  scene  being  tele- 
vised. Circuits  are  newly  developed 
and  show  improved  performance  in 
eliminating  distortion. 


Zenith  Elects  Ellett 
V.-P.  Research  Head 


Dr.  Alexander  Ellett  has  been 
elected  vice-president  in  charge  of 
research  by  the  directors  of  Zenith 
Radio  Corporation,  it  has  been  an- 
nounced by  Commander  E.  F.  Mc- 
Donald, Jr.,  president. 

Since  1946  Ellett  has  headed  Zen- 
ith's research  laboratories.  One  of 
his  major  contributions  has  been  to 
Phonevision,  a  Zenith  development 
which  Ellett  made  commercially 
practicable.  Phonevision  is  a  method 
of  combining  the  telephone  wire 
with  regular  TV  transmission  to  pro- 
vide pay-as-you-see  home  viewing 
of  first  run  motion  pictures  and 
other  theatrical  entertainment. 

Developed  War  Devices 

Ellett  came  to  Zenith  after  serving 
as  head  of  Division  4  of  the  NDRC, 
during  World  War  II,  where  he  di- 
rected the  development  of  the  V-T 
proximity  fuse  for  bombs  and  rock- 
ets. In  June,  1948,  Ellett  was  award- 
ed the  President's  Medal  for  Merit, 
the  highest  award  given  to  civilians 
by  the  President,  for  his  develop- 
ment of  the  proximity  fuse  and  of 
printed  ceramic  circuits. 

Before  joining  NDRC  in  1948,  El- 
lett was  professor  of  physics  at  the 
University  of  Iowa,  where  his  major 
research  activities  were  in  spectros- 
copy, atomic  and  molecular  beams, 
and  in  nuclear  physics.  He  served 
two  years  in  the  service  in  World 
War  I. 


ERGIREERS — 

consuLTn  FITS 


McNARY  &  WRATHALL 

RADIO  ENGINEERS 

906  Natl.  Press  Bldg.  1407  Pacific  Ave. 
Washington  4,  D.C.       Santa  Cruz,  Cal. 

Member  AFCCE 


L.  W.  ANDREWS,  INC. 

RADIO  CONSULTANTS 

219  WHITAKER  BLDG. 
DAVENPORT,  IOWA 
Phone  2-7824 


GEORGE  P.  ADAIR 

Radio  Engineering  Consultants 

Executive  1230 
Executive  5851 
1833  M  STREET,  N.W. 
WASHINGTON  6.  D.  C 


PLUG  TIMES 


RADIO  DAILY: 


Friday.  November  25,  1949 


On  Records  and  Transcriptions 

TELL  ME  WHY 

RYTVOC,  Inc. 

1585  Broadway       New  York  19,  N.  Y. 


"HUSH  LITTLE  DARLIN' " 

Recorded  By 
Perry  Como  Eddy  Howard 

Dick  Haymes        Curt  Massey 
Kay  Kyser  Jerry  Falligant 

MICHAEL   MUSIC   CO.,  Inc. 

1619  Broadway  Jerry  Johnson 

New  York  City  Gen.  Mgr. 


You'll  LUV  this  novelty! 

IT  MUST  BE  L  U  Y 

MANOR  MUSIC  COMPANY 

1619  Broadway  New  York  City 


rr 


Nothing  Can  Stop  This! 

"FOREVER  WITH  YOU 

by  the  writer  of  "My  Happiness" 

FORSTER   MUSIC   PUB.,  INC. 

1619  Broadway,  New  York  19,  N.  Y. 
216  S.  Wabash  Avenue,  Chicago  4,  III. 


A   HIT   Is  Born! 

"BLUE  FOR  A  BOY- 
PINK  FOR  A  GIRL" 

Vaughn  Monroe  on  RCA-Victor 

Al  Gallico  Music  Co.  Inc. 

501  Madison  Ave.,  New  York,  N.  Y. 


THE  MARINERS 

(featured  on  Arthur  Godfrey 
Radio  and  TV  Programs) 


First  COLUMBIA  RECORD  #38624 
"Leprechaun's  Lullaby" 
"Island  of  Oahu" 


THAT  LUCKY 
OLD  SUN 

sung  by 

H  LOUIS  ARMSTRONG 

W  GORDON  JENKINS 

o§R  Orchestra  and  Chorus 

DECCA  #24752 

WORDS  and  MUSIC 


By  PINKY  HERMAN 


•  ©  •  TIN  PAN  ALLEY: — Sophisticates  along  the  Big  Apple  have 
agreed  that  with  lew  exceptions  there  are  four  themes  in  popular 
songs,  namely  songs  of  love  lor  "Mother,"  "Sweetheart,"  "Baby"  and 
"Home."  .  .  .  yet  a  glance  at  the  latest  group  of  fifty  'most  played 
songs'  of  the  week  lists  but  two  numbers  which  have  the  word  "love" 
in  the  title.  .  .  .  "You're  In  Love  With  Someone,"  Kramer-Whitney  Music 
and  "Makin'  Love  Ukelele  Style"  published  by  Mayfcdr.  .  .  .  one  of  the 
few  exceptions,  mentioned  above  is  "I've  Got  A  Lovely  Bunch  of  Coca- 
nuts,"  published  by  Cornell.  .  .  what  we're  trying  to  establish  is  that 
lunesters  are  cleverly  saying  the  same  old  things  in  new  and  unique 
ways.  ,  .  .  another  thing  is  the  progress  made  since  those  old  days  of 
Ihe  early  talkies  when  it  seemed  that  all  a  composer  had  to  do  was 
add  the  words  'I  Love  You'  to  the  picture's  title.  .  .  .  remember  "Woman 
Disputed,  I  Love  You." 

ft        ft        ft  ft 

•  •  •  Fred  Stryker,  head  of  Fairway  Music,  left  for  Holly- 
wood Sunday  after  a  week  in  town.  .  .  .  firm  has  a  sure  hit  in 
the  new  blues,  "I  Don't  Know  Why  I  Love  You"  (But  I  Do  Do  Do) 
written  by  Red  Rowe  and  Jimmy  Wakely.  ...  •  Deejay  Ted 
Steele  hauled  music  publishers  over  the  coals  last  Friday  on  his 
WMCA  program.  .  .  .  doesn't  like  their  inconsistent  methods  of 
promoting  songs,  changing  horses  (plugs?)  in  mid-stream  and 
seemingly  only  seeking  'sleepers.'  ...  •  Duchess  Music  started 
work  on  a  six-eight  tempo  titled,  "There's  Something  About  A 
Home  Town  Rand"  written  by  Don  Canton,  John  Nagy  and  Milt 
Lance.  .  .  .  number  has  a  chance  to  make  the  big  time.  .  .  . 

•  That  new  Adler  Shoes  jingle  which  catches  the  ear,  was  writ- 
ten by  Dick  Kissinger.  ...  •  The  Eugene  Francis'  (he's  heard 
on  "Perry  Mason"  and  seen  on  Kraft  NBTelecasts)  expect  their 
first  visit  from  Sir  Stork  next  week.  ...  #  Breezy,  informative 
and  completely  absorbing  is  our  description  of  Sidney  Walton's 
MBSundays  at  1  p.m.  series,  "Inside  News"  for  Doubleday  &  Co. 
...  •  Cromwell  Music,  which  bowed  into  the  music  field  with 
the  sensational  novelty,  "Hop  Scotch  Polka,"  has  another  one 
by  the  same  composer,  Billy  Whitlock.  .  .  .  new  ditty,  "Shenani- 
gans," has  a  lyric  by  Carl  Sigman,  co-writer  with  Gene  Rayburn 
of  the  'Hop'  lyrics.  ...  •  TV  stations  are  discovering  Tune-Dex, 
the  service  that  radio  stations  have  latched  onto  for  years.  .  ,  . 

•  Organist  Jack  Ward's  daughter  Mary  Rita,  who  is  cashier  a* 
ABC  will  marry  Art  'Griffith  of  Eastern  Air  Lines. 

ft        ft       ft  ft 

•  •  •  Maestro  Elliot  Lawrence  will  start  a  series  of  15-minute 
programs  Dec.  2  over  WNEW  in  which  he'll  talk  about  trends  in  music. 
...  •  Cathy  Gregory  is  touring  the  southern  and  western  states, 
calling  on  deejays  and  hillbilly  artists,  with  platters  waxed  by  hubby 
Bobby  Gregory  and  his  Cactus  Cowboys.  ...  •  Deejay  Stan  Shaw, 
currently  doing  a  series  of  morning  programs  for  Ben  Tucker  Furs, 
WINSundays,  will  also  plug  this  outfit's  products  Sunday  afternoons  at 
3  p.m.  starting  Dec.  11.  .  .  .  •  Now  that  TV  is  growing  up,  execs 
should  give  a  listen  and  take  a  gander  at  the  hilarious  clownings  of  the 
Korn  Kobblers.  .  .  .  they've  got  more  musical  tricks  than  any  group 
we've  seen.  ...  •  Peggy  Marshall  and  the  Holidays  making  friends 
and  influencing  people  at  No.  1  Fifth  Ave.  with  their  clever  songs  and 
patter.  ...  •  WABD's  new  series  of  whodunits,  "Hands  of  Murder," 
is  enchanced  by  the  original  music  composed  and  played  by  Lew  White, 
who,  instead  of  merely  providing  background  and  bridges,  rather  com- 
poses complete  scores,  as  is  done  at  motion  picture  studios. 

ft        ft        ft  ft 

•  •  •  ON  AND  OFF  THE  RECORD: —Frank  Sinatra's 
latest  Columbia  waxing  of  "The  Old  Master  Painter"  and  "Lost 
In  The  Stars"  will  more  than  satisfy  F.S.  fans.  .  .  .  supported  by 
the  Modernaires  and  Axel  Stordahl's  Orohestra,  platter  will  find 
itself  on  many  a  turntable  and  often. 


PLUG  T  U  n  E  5 


Give  Me  Your 
Hand 

LAUREL  MUSIC  CO. 
1619  Broadway  New  York  City 


Bing    Crosby,    Grade  Fields, 
Sammy    Kaye,    Johnny  Des- 
mond, Jo  Stafford,  Doris  Day 
Are  All  On 

THE  LAST  MILE  HOME 

LEEDS  MUSIC  CORPORATION 


Making  Our  Debut  With  A  Hit! 

"A  NEW  SHADE  OF  BLUES" 

MAYPOLE  MUSIC  CO. 

22  F.  67th  St.        New  York  City 
Phone:  REgent  7-4477 


I  WISH  I KHEW 

Should  step  right  out  in  front — 
Just  recorded  for  RCA-VICTOR 
by  DOLPH  HEWITT 

ADAMS,  VEE  &  ABBOTT,  Inc. 

216  S.  Wabash  Ave.        Chicago  4,  III. 


My  Heart  Goes  Wilh  You 

by  Thomas  G.  Mt«hon 
-♦  ♦- 

JAMES  MUSIC,  Inc. 

1650  Broadway       Room  709       N.  Y.  C. 


Brand  New  Novelty! 

"If  I  Had  A 
Million  Dollars" 

(I  Would  Give  It  All  to  You) 

TONY  PASTOR'S 

Sensational  COLUMBIA  Record 
#38577 

RYTVOC,  Inc. 

1585  Broadway     New  York  19,  N.  Y. 


Section  of  RADIO  DAILY,  Friday.  November  25.  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


DuM  TO  FEED  DAYTIMERS  TO  NET 


TELE  TOPICS 


THE  ONE  FACTOR  most  important  in 
the  success  of  "Actors  Studio" — which 
led  to  a  Peabody  Award  when  the  show 
was  on  ABC  last  season — is  its  selection 
of  material.  Using  the  best  short  stories 
available,  the  program  developed  a  tech- 
nique of  telling  a  tale  simply  and  effec- 
tively, without  undue  frills.  Always  the 
story  is  paramount  and  the  adaptations 
usually  follow  the  original  as  closely  as 
possible.  Now  on  CBS,  the  series  goes 
along  with  a  consistency  of  excellence 
that  is  hard  to  match.  .  .  .  This  week's 
story  was  Thomas  Hardy's  "The  Three 
Strangers,"  adapted  by  Alvin  Sapinsley. 
The  opening  shots  of  Gilbert  Haycox'  fine 
set,  combined  with  effective  use  of  sound 
effects,  quickly  established  the  mood  of 
the  piece  without  a  word  of  dialogue.  The 
atmosphere  was  maintained  throughout 
the  half-hour  as  the  characters  appeared 
and  the  story  was  developed  and  resolved. 
Not  a  line  nor  a  gesture  was  out  of  place 
and  it  all  added  up  to  truly  outstanding 
video.  .  .  .  Produced  by  Donald  Davis  for 
World  Video,  program  was  directed  by 
David  Pressman,  and  fine  performances 
were  given  by  the  entire  cast — Stephen 
Hill,  John  Randolph,  Will  Hare,  Howard 
I  Weirum,  E.  G.  Marshal,  John  McGovern 
and  Frances  Ingalls. 

• 

CITY  AT  MIDNIGHT,"  the  WNBT 
show  aired  live  on  location  at  11 
p.m.,  has  been  beset  in  the  past  with  both 
technical  and  script  difficulties.  This  week 
most  of  the  production  bugs  were  ironed 
f   out  and  lighting  and  audio  were  good. 
But  the  same  old  story  trouble  was  still 
present.  While  good  in  spots  and  better 
I  than  its  predecessors,  the  script  lacked 
dramatic  continuity  and  was   merely  a 
semi-connected  series  of  vignettes.  Good 
scripts  would  be  in  the  smartest  invest- 
I   ment  the  producers  of  the  low-budget 
show  could  make.  .  .  .  Cy  Kneller,  editor 
of  Radio  and  Television  Weekly,  has  been 
named  winner  of  the  DuMont  new  name 
V   contest,  with  Betty  Stone,  Broadcasting 
L  luminary,  as  runner-up.  .  .  .  Showcase 
'  performances  of  the  Theater  Wing's  train- 
ing program  will  be  held   Monday  and 
*  Tuesday  at  4  and  8:30,  432  W.  44th. 
• 

VASTLY  IMPROVED  Teletranscription 
has  been  developed  by  DuMont.  As 
shown  to  the  press  Wednesday  the  film 
revealed  excellent  clarity  of  detail  and 
fine  light  values.  Developed  by  web  staff- 
9  ers,  the  improved  system  is  now  being 
used  for  all  recorded  shows.  .  .  .  Producer 
Arthur  Lesser  will  emcee  a  new  talent 
showcase  on  WOR-TV,  Fridays,  7:30-8 
^  p.  m.,  beginning  Dec.  2.  .  .  .  The  most 
complete  story  on  color  in  the  general 
press  that  we've  seen  to  date  is  in  the 
new  issue  of  Time.  .  .  .  New  series  of 
Christmas  commercials  have  been  filmed 
for  Firestone  and  Philco  by  Murphy -Lillis 
Productions. 


Sets  In-Use  Af  Highf 
93.8%  In  Milwaukee 


Milwaukee— 93.8  per  cent  of  all 
receivers  in  the  Milwaukee  area  are 
turned  on  during  an  average  week- 
day evening  for  an  average  of  three 
hours  and  55  minutes,  a  recent  sur- 
vey by  WTMJ-TV,  the  only  station 
in  the  city,  has  revealed.  Saturday 
evening  88.4  per  cent  of  the  sets  are 
in  use  an  average  of  3.43  hours  and 
on  Sundays  this  climbs  to  96.2  per 
cent  and  3.61  hours. 

Weekday  sets  in  use  average  for 
afternoon  programming  is  68.6  per 
cent  and  1.91  hours.  This  is  boosted 
on  Saturdays  to  76.6  per  cent  and 
2.26  hours  and  on  Sundays  to  77.9 
per  cent  and  2.97  hours. 

Monday  through  Friday,  average 
number  of  viewers  per  set  is  3.05  in 
the  afternoon  and  3.99  at  night.  Sat- 
urday figures  are  4.08  and  4.30,  and 
Sundays,  4.33  and  4.85. 

Program  preferences  by  type  re- 
ported by  the  survey  reveal  sports 
first,  followed  by  variety,  drama, 
news,  mystery,  music,  western, 
travel,  amateur,  discussion,  quiz, 
children's  and  women's. 


Hooper's  Top  Ten 

(Network— October) 

Texaco  Theater,  NBC  

69.4 

Talent  Scouts.  CBS  

55  8 

Godfrey  Friends,  CBS  

49.7 

Toast  Town,  CBS  

45.6 

Olsen-Johnson,  NBC  

40.9 

Fireside  Theater,  NBC  

39.2 

Philco  Playhouse,  NBC  

38.7 

Stop  Music.  ABC  

37.6 

35.4 

Cavalcade  Stars.  DuM  

35.3 

Sullivan  Leaves  WPIX 

B.  O.  Sullivan  has  resigned  as  sales 
manager  of  WPIX  for  reasons  of 
health  and  Scott  Donahue,  assistant 
sales  manager,  has  been  named  act- 
ing sales  manager. 

Sullivan  was  a  member  of  the  ad- 
vertising department  of  the  New 
York  News,  parent  of  the  station, 
for  20  years  and  was  assigned  to  the 
news  project  that  was  to  become 
WPIX  in  June,  1947.  He  was  named 
sales  manager  in  January,  1947. 


Webs  Not  Worried 
About  Strike  Effects 


Network  production  sources  re- 
ported on  Wednesday  that  they  ex- 
pect visible  effect  on  programs  as  a 
result  of  the  strike  called  Tuesday 
night  by  Local  829,  United  Scenic 
Artists. 

Sets  for  several  top  commercial 
shows  are  designed  by  artists  hired 
on  a  free-lance  basis  by  the  agen- 
cies handling  the  shows  and  these 
jobs  are  paying  the  scale  set  by  the 
union.  Rudy  Karnolt,  business  man- 
ager of  the  local,  said  that  at  least 
nine  such  artists  are  on  the  job. 

For  other  shows,  the  webs  said 
that  they  will  get  along  using  stock 
sets.  A  spokesman  for  ABC  said  the 
web  "hasn't  thrown  out  a  single 
flat"  since  flagship  WJZ-TV  went  on 
the  air  over  a  year  ago.  He  added 
that  all  flats  were  made  so  that  they 
would  match  each  other  and  could 
be  lashed  together. 

Most  DuMont  shows  use  standing 
sets,  as  do  many  programs  on  NBC 
and  CBS. 


Si  u  t  ion  v  To  Pay 
Not  More  Than 
$100  An  Hr. 


RMA,  IRE  Groups  Begin 
Equipment  Standardization 


A  joint  committee  of  RMA  and 
IRE  has  taken  initial  steps  to  effect 
standardization  of  station  equipment, 
recommended  several  months  ago  by 
the  TBA  engineering  committee, 
Raymond  F.  Guy,  chairman  of  the 
TBA  group,  announced  earlier  this 
week. 

Procedures  to  study  and  establish 
equipment  standards  have  been 
formulated,  Guy  said.  Standardiza- 
tion of  transmission  levels  will  be 
undertaken  by  RMA,  while  drafting 
of  the  methods  of  measurement  of 
transmission  levels  will  be  handled 
by  IRE. 

RMA  also  will  start  work  on 
standardization  of  patch  cords,  plugs 
and  jacks;  camera  cables  and  asso- 


ciated connectors;  and  coaxial  cable 
connectors,  and  will  continue  work 
on  picture  geometry. 

It  was  further  agreed  that  IRE  will 
originate  definitions  and  methods  of 
measurement  under  the  following 
procedure: 

1.  In  the  case  of  missing  or  ob- 
solete standards,  RMA  will  advise 
IRE  of  the  material  that  is  required. 

2.  The  IRE  will  formulate  tenta- 
tive proposals  and  forward  them  to 
RMA  for  comments  and  tentative 
approval. 

3.  RMA  will  make  final  sugges- 
tions and  express  approval. 

4.  IRE  will  consider  RMA  sugges- 
tions, reformulate  and  issue  the 
standard  definitions  for  test  methods. 


(Continued  from  Page  1) 

a  percentage  of  rate  card  basis,  but 
cost  will  not  be  more  than  $100  an 
hour  and  this  will  be  reduced  as 
additional  stations  sign  up.  Nine 
outlets  have  contracted  for  the  se- 
ries to  date. 

Mortimer  W.  Loewi,  director  of 
the  net,  said  that  big  nightime  net- 
work shows  are  so  expensive  that 
only  major  national  advertisers  can 
afford  them.  "Many  advertisers  are 
being  priced  out  of  the  market 
today,"  he  said,  adding  that  space 
must  be  made  in  TV  for  smaller 
bankrollers. 

Wants  "Thousand  Advertisers" 

"We  can't  live  on  25  or  50  national 
advertisers.  .  .  .  We  want  to  bring 
in  a  thousand  advertisers  instead 
of  going  out  for  just  the  one." 

Providing  for  a  maximum  of  ten 
local  spots  an  hour,  the  two-hour 
program  will  be  set  in  a  mythical 
department  store  and  will  include 
fashion,  decorating,  dramatic,  music, 
and  other  service  features.  Target 
date  of  Dec.  5  has  been  set  for 
inauguration  of  the  service,  but  may 
not  be  met  because  of  the  scenic 
designers  strike  and  other  factors. 

Alreadv  signed  to  take  the  show 
are  WTVN,  Columbus;  WXEL. 
Hpveland;  WJBIK  -  TV.  Detroit; 
WSPD-TV.  Toledo:  WHIO-TV.  Day- 
+on:  WJAC-TV,  Johnstown,  and  Du- 
Mont owned-and-oper^ted  outlets 
WABD,  New  York;  WTTG,  Wash- 
ington, and  WDTV,  Pittsburgh. 
TV  Not  "Blue-Chip"  Operation 

"This  project,"  Loewi  said,  "will 
certainly  destroy  once  and  for  all 
the  idea  that  television  is  a  'blue- 
chips'  operation,  reserved  exclusive- 
ly for  the  ten  or  twelve  wealthiest 
advertisers  in  the  country  who  for 
so  long  dominated  radio.  Through 
this  new  service,  hundreds  of  small 
advertisers  in  every  city  with  a 
transmitter  will  be  able  to  take  ad- 
vantage of  TV's  peculiar  selling 
ability  and  still  stay  within  the 
most  modest  of  budgets;  this,  be- 
cause they  will  be  able  to  purchase 
small  segments  of  time  at  low,  day- 
time rates." 

In  essence.  Loewi  added,  the  move 
makes  DuMont  "a  manufacturer  of 
ontr-rtainment."  distributing  it  to 
affiliates  who  in  turn  make  it  avail- 
able to  advertisers. 

"The  substantial  support  that  we 
are  getting  from  affiliates  and  they 
are  getting  from  local  business  en- 
terprises indicates  that  we  shall  be 
able  to  offer  a  splendid  program 
structure  on  a  sound  economic  base," 
he  added. 


3 


RADIO  DAILY 


Friday.  November  25,  1949 


Paper  Asks  FCC  Test 
Of 'Service  To  Public' 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  In  a  case  which 
might  follow  in  some  respects  the 
pattern  of  the  Horvitz  newspaper 
action  in  Lorain,  Ohio,  now  the 
the  matter  of  a  Government  anti- 
trust suit,  Steitz  Newspapers,  Leb- 
anon, Pa.,  this  week  called  upon 
the  FCC  to  eliminate  from  the 
hearing  scheduled  for  January  4, 
issues  relating  to  technical  qualifi- 
cations and  engineering  and  pro- 
gram matters.  The  company  has 
asked  for  a  station  in  Lebanon. 

Left  for  the  Commission  to  probe 
are  the  charges  by  WLBR,  Lebanon, 
that  the  Lebanon  News,  published 
by  Steitz,  has  unfairly  battled 
WLBR  for  the  advertising  dollar 
and  otherwise  acted  contrary  to  the 
public  interest.  The  Commission 
has  ordered  hearings  to  determine 
whether  the  policies  of  the  publisher 
"have  been  calculated  to  hinder 
WLBR  from  providing  a  broadcast 
service  in  the  public  interest,  with 
particular  reference  to  the  follow- 
ing: 

Two  Possibilities  Outlined 

"A.  Whether  rates  charged  for 
newspaper  advertising  relating  to 
broadcasting  have  been  descrimina- 
tory. 

"B.  Whether  newspaper  advertis- 
ers who  also  use  radio  advertising 
have  been  discriminated  against  or 
whether  such  discrimination  has 
been  threatened." 

The  Commission  has  also  indi- 
cated its  intention  to  determine 
what  policies  Steitz  might  follow 
with  respect  to  joint  advertising 
rates  for  newspapers  and  radio,  if  it 
wins  a  grant,  or  any  other  joint 
operation. 

The  charges  on  which  these  is- 
sues were  based  were  termed  "self- 
serving"  on  the  part  of  WLBR. 

Counsel  for  Steitz  wrote  "un- 
fortunately, consideration  of  the  in- 
stant apDlication  by  the  Commission 
occurred  at  the  time  publicity  was 
being  given  to  the  Horvitz  case  be- 
ing prosecuted  by  the  Department 
of  Justice.  No  claim  is  made  by 
WLBR  or  anyone  else  that  the  pe- 
titioner's parent  corporation  or  re- 
sponsible officials  thereof  have  en- 
gaged in  the  practices  therein 
alleged  to  be  present.  Yet  petitioner 
is  being  painted  with  the  same 
brush. 

"Petitioner  welcomes  the  oppor- 
tunity of  demonstrating  its  Qualifi- 
cations to  be  a  broadcast  licensee 
as  well  as  dispelling  the  aroma  with 
which  WLBR  has  attempted  to  en- 
gulf it." 

Duncan  Guest  Of  Poole 

Raymond  Duncan,  toga-clad  broth- 
er of  the  late  dancer,  Isadora,  will 
guest  on  the  Bob  Poole  Show  over 
Mutual  today  to  make  a  plea  for 
toys,  clothing,  and  shoes  to  be  sent 
by  listeners  to  the  Foster  Parents 
Plan.  Highlight  of  the  show  will  be 
a  conversation  in  Greek  with  nine- 
year-old  Barbara  Nicoli,  a  Greek 
War  Orphan. 


CODST-TO -CORST 


WCCO  Man  In  Who's  Who 

Minneapolis,  Minn. — Dr.  E.  W.  Zie- 
barth,  WCCO  news  analyst,  has 
been  included  in  the  1950  edition  of 
"Who's  Who  in  the  Midwest."  The 
book  is  similar  to  "Who's  Who  in 
America."  Ziebarth  is  heard  over 
WCCO  Monday,  Wednesday  and  Fri- 
day at  10: 15  p.m.  with  a  news  analy- 
sis sponsored  by  Studebaker. 

Drama  Show  Joins  WISN 

Milwaukee,  Wis.  —  The  "Skippy 
Hollywood  Theater,"  dramatic  ser- 
ies, has  joined  the  WISN  Thursday 
night  line-up  at  9:  30  p.m.  This  pro- 
gram features  stars  of  stage  and 
screen  in  original  radio  dramas.  Les 
Mitchel,  producer-host-director,  has 
recorded  six  programs  in  London, 
England,  with  the  Abbey  Players. 
These  will  be  the  first  six  produc- 
tions of  the  series. 

Anniversary  Party 

One  hundred  "in  person"  children 
have  helped  Eileen  O'Connell  cele- 
brate her  third  anniversary  as  mis- 
tress of  ceremonies  of  WMGM's  "For 
Children  Only"  program.  Eileen  has 
also  narrated  several  children's  al- 
bums, written  many  children's  col- 
umns and  her  program  has  been 
recommended  by  the  New  York  City 
Board  of  Education  for  school  and 
home  listening. 

WSB  Presents  Economics 

Atlanta,  Ga.  —  A  new  series, 
"Knowledge  in  Action"  made  its  de- 
but on  WSB,  recently.  Produced  in 
cooperation  with  the  Emory  Univer- 
sity Radio  Workshop,  the  series  is 
devoted  to  phenomena  currently  af- 
fecting everyday  life.  The  first  three 
programs,  produced  and  directed  by 
Marcus  Bartlett,  station  program  di- 
rector, were  titled  "Heat  Endur- 
ance," "Home  Sweet  Home"  and 
"Education  for  Marriage." 

WMBG  Aids  Red  Cross 

Richmond,  Va.  —  Recently  the 
Richmond  -  Henrico  -  Chesterfield 
chapters  of  the  American  Red  Cross 
held  a  huddle  with  program  officials 
of  radio  station  WMBG  in  an  effort 
to  secure  150  volunteer  workers  for 
rehabilitation  work  with  patients  at 
the  McGuire's  Veteran  Administra- 
tion Hospital.  After  the  conference 
with  station  officials,  it  was  decided 
to  have  four  appeals  made  for  volun- 
teer workers. 

Takes  KRMG  Post 

Peoria,  111. — Montez  Tjaden,  pro- 
motion and  publicity  director  at 
WEEK  in  Peoria  for  the  past  2V2 
years,  has  joined  the  staff  of  KRMG 
in  Tulsa  as  promotion  manager.  Miss 
Tjaden's  radio  background  includes 
promotion  and  radio  work  in  Wich- 
ita. Oklahoma  City  and  Tulsa.  She 
served  as  a  public  relations  officer 
in  the  Navy  for  3V2  years.  KRMG 
which  expects  to  begin  operations 
soon  is  the  new  50,000  ABC  outlet  in 
Tulsa. 


Synder  Appointed  WTTM  Post 

Trenton,  N.  J— WTTM  announces 
the  appointment  of  Arnold  Snyder 
as  station  news  editor.  Snyder  is  a 
former  newsman  at  WFIL,  Philadel- 
phia, and  news  editor  of  WKDN. 
Camden. 

WTIC  Symphony  Society 

Hartford,  Conn.— Paul  W.  Moren- 
cy,  vice-president  and  general  man- 
ager of.station  WTIC,  confirmed  the 
date  for  a  coast-to-coast  broadcast 
by  the  Hartford  Symphony  Orches- 
tra. The  local  symphony  will  be 
heard  over  NBC  on  Saturday,  Janu- 
ary 14,  3:00-4:00  p.m.,  in  the  "Pio- 
neers of  Music"  series  which  fea- 
tures civic  orchestras  of  the  nation 
weekly  throughout  the  winter. 

Prof.  Airs  Newscast 

San  Antonio,  Tex. — Marvin  Alisky, 
journalism  professor  at  Trinity  Uni- 
versity will  inaugurate  a  15-minute 
newscast  each  Sunday  night  over 
KMAC.  Alisky  will  broadcast  a 
roundup  of  local  and  Texas  news. 
Prior  to  joining  the  staff*  of  the 
school,  Alisky  was  on  the  news  staff 
of  WOAI  and  more  recently  with 
KPRC,  Houston. 


ABC's  AM  Take  Up; 
Loss  Charged  To  TV 


(Continued  from  Page  1) 

year  the  net  income  (after  Federal 
income  taxes)  was  $440,000. 

While  the  network  offered  no  ex- 
planation for  loss  item  it  is  believed 
that  it  was  due  to  ABC's  heavy  in- 
vestment in  television  stations,  pro- 
gramming and  operations. 


WKRC  Appointments  Set 

Cincinnati — WKRC  national  and 
local  sales  accounts  are  now  being 
handled  by  Harvey  Cary,  formerly 
program  director  of  the  station,  ac- 
cording to  Herman  Fast,  WKRC 
manager.  Fast  also  announced  that 
Paul  Shumate,  one-time  production 
manager  of  KMOX,  St.  Louis,  has 
taken  over  as  program  director. 

Cary  was  chief  announcer  and 
night  supervisor  in  the  CBS  Chicago 
outlet,  WBBM,  before  coming  to 
Cincinnati  in  March,  1947. 


New  Disc  Show  Planned 

Arthur  Gary,  NBC  announcer  who 
is  heard  on  "Easy  Listening"  and 
other  programs,  now  has  in  work  a 
disc  jockey  show  of  entirely  new 
type,  dedicated,  he  says,  to  "life, 
love,  liberty  and  the  pursuit  of  hap- 
piness." 


AMERICANS, 
SPEAK  UP! 

10:45-11:00  P.M. 
MONDAY 


A  K 


A  series  of  inspiring,  informative 
talks  by  prominent  Americans. 
These  excellent  public  service  pro- 
grams are  available  for  sponsor- 
ship on  WINS.  Variety  says: 
"Commercial  Possibilities  Are 
Good." 


WINS 

50KW   NEW  YORK 


CROSIEV  BROADCASTING  CORPORATION 


The  National  Daily  Newspaper  of  Commercial   Radio   and  Television 


VOL.  49.  NO.  37 


NEW  YORK.  MONDAY.  NOVEMBER  28.  1949 


TEN  CENTS 


SOUTHWEST  RADIO  MEN  OPTIMISTIC 


Hyde  Reports  To  FCC 
On  NARBA  Problems 


Washington  Bureau  of  RADIO  DAILY 

Washington — Commissioner  Rosel 
H.  Hyde  of  the  FCC,  head  of  the 
U.  S.  delegation  to  the  NARBA 
conference,  was  in  Washington  over 
the  weekend  for  conferences  with 
FCC  and  State  Department  officials. 
He  said  the  proceedings  are  at  a 
"critical  stage"  and  he  was  trying 
to  work  out  the  most  acceptable 
steps  to  take  from  here  on. 

Hyde  said  his  delegation  is  still 
in  contact  with  the  Cuban  represen- 

(Continued  on  Page  8) 

Reports  On  Russia 

Scheduled  For  ABC 


"Russia  Today,"  a  two-stanza  pro- 
gram designed  to  present  a  first- 
hand view  of  life  behind  the  Iron 
Curtain,  will  be  presented  by  the 
Special  Events  department  of  ABC 
on  Nov.  28  and  Dec.  5  from  10: 15 
to  10:30  P.M. 

On  the  Nov.  28th  program,  ABC 
will  present  Joseph  Newman,  special 
correspondent  for  the  New  York 
Herald-Tribune  who  was  refused 
official  permission  to  return  to 
Russia   by   the   Kremlin.   He  will 

(Continued  on  Page  3) 

English  Teachers'  Award 
Goes  To  'NBC  Theater' 


The  National  Council  of  Teachers 
of  English  Saturday  gave  its  sole 
annual  award  to  the  "NBC  Theater" 
as  "the  program  which  during 
1948-49  school  year  has  done  most 
to  promote  greater  understanding 
and  appreciation  of  our  literary 
heritage.  .  .  ."  The  award  was  made 
(Continued  on  Page  6) 


Anniversary 

St.  Louis — KFUO,  non-commer- 
cial station  owned  and  operated 
by  Concordia  Seminary,  St.  Louis, 
will  celebrate  its  25th  anniver- 
sary on  Dec.  4  with  a  special 
program  at  3:30  p.m.,  featuring 
the  conferring  of  an  honorary 
Doctor  of  Divinity  degree  on  Dr. 
Herman  H.  Hohenstein.  station 
manager.  The  International  Lu- 
theran Hour  airs  from  KFUO. 


Broker  Using  Radio 
To  Sell  Women  Stock 

Boston — An  investment  house 
has  bought  time  on  a  disc  jockey 
show  to  sell  public  utilities  stocks 
to  the  housewife  consumers, 
WCOP's  sales  department  re- 
vealed yesterday.  Whiting.  Weeks 
and  Stubbs,  Boston  investment 
brokers,  purchased  two  10-min- 
ute  segments  weekly  on  Howard 
Malcolm's  noontime  "Record 
Rack"  show  on  WCOP.  Commer- 
cials urge  the  housewives  to 
buy  A.  T.  &  T  and  Boston  Edison 
stock. 


Farm  Directors  Meet 
For  3  Days  In  Chicago 


Chicago — Some  125  representa- 
tives of  the  National  Association  of 
Radio  Farm  Directors  gathered  in 
the  Stevens  Hotel  Sunday  for  the 
annual  meeting  of  the  NARFD. 

Opening  the  sessions  for  the  an- 
nual meeting  on  Saturday  was  True 
D.  Morse,  president  of  the  Doane 
Agricultural  Service.  Afternoon  dis- 
cussions were  devoted  to  "Practical 

(Continued  on  Page  6) 

Fordyce  Heads  Sales 
For  Bendix  Radio  Division 


Towson,  Md. — R.  W.  Fordyce  has 
been  named  general  sales  manager 
of  the  Bendix  Radio  Division  re- 
placing E.  C.  Bonia,  who  resigned, 
its  was  announced  this  week  by 
W.  A.  Mara,  general  manager  of  the 
Television  and  Broadcast  Receiver 

(Continued  on  Page  2) 


16th  Dist.  NAB  Group  Reports  On  Biz 
As  Convention  Gets  Under  Way 
At  Phoenix.  Arizona 


Five  Stations  Tell  FCC 
Their  Petition  Yr.  Old 


Washington  Bureau  of  RADIO  DAILY 
Washington— The  FCC  on  Friday 
received  a  letter  commemorating 
"the  first  anniversary  of  the  filing 
of  a  petition"  on  behalf  of  a  group 
of  daytime  stations  for  a  rule-mak- 
ing proceeding  to  permit  greater 
flexibility  of  time  on  the  air.  Attor- 
ney Marcus  Cohn,  who  wrote  the 
Commission  in  June  of  this  year  a 

(Continued  on  Page  8) 

Wants  More  Latitude 

For  FM  Broadcasters 


FM  stations  associated  with  day- 
time-only AM  stations  should  not 
be  required  to  operate  at  night, 
according  to  a  letter  submitted  to 
the  FCC  by  Elias  I.  Godofsky,  presi- 
dent of  WHLI  and  WHLI-FM, 
Hempstead,  Long  Island. 

Godofsky  urged  a  revision  of  the 

(Continued  on  Page  2) 

New  Members  Added 
To  Radio  Pioneers  Club 


Two  well  -  known  West  Coast 
broadcasters  have  been  accepted  for 
membership  in  the  Radio  Pioneers, 
NBC's  William  S.  Hedges,  president 

(Continued  on  Page  2) 


Video-Set  Market  Booming; 
Call  Ts  For  Larger  Pictures 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  As  if  any  proof 
were  needed  of  the  booming  mar- 
ket conditions  for  TV  set  sales, 
RMA  announced  Friday  that  nearly 
twice  as  many  cathode  ray  tubes 
were  sold  in  the  first  nine  months 
of  this  year  as  in  all  of  last  year. 
Sales  of  TV  receiver-type  picture 
tubes  totalled  2,129,210  units  valued 
at  $62,525,446  in  the  first  three 
quarters   of    1949   compared  with 


1,309,176  units  valued  at  $33,459,554 
in  the  full  year  1948. 

The  sharp  trend  toward  larger 
pictures  in  TV  receivers  was  ob- 
vious. Sixty-five  per  cent  of  the  pic- 
ture tubes  sold  to  set  manufacturers 
in  the  third  quarter  were  12  inches 
or  larger,  whereas  in  1948  tubes  of 
this  size  represented  only  six  per 
cent  of  sales  to  set  manufacturers. 
The  largest  classification  of  rubes 
(Continued  on  Page  7) 


By  ALLEN  KUSHNER 

West  Coast  Bureau  of  RADIO  DAI  I  Y 

Phoenix,  Ariz.  —  Over  100 
broadcasters  from  Arizona, 
Southern  California  and  New 
Mexico  gathered  here  for  the 
16th  District  NAB  conven- 
tion, report  business  picking 
up  and  prospects  for  1950  to 
be  good  especially  in  the  na- 
tional spot  field.  The  broad- 
casters, who  represent  sta- 

(Continued  on  Page  6) 

CBS  Ratings  Soar; 
Lead  Nielsen  List 


CBS,  following  last  week's  sweep 
of  twelve  of  the  top  seventeen 
Hoopera tings  f  or  Nov.  1-7,  this  week 
captured  the  first  seven  spots  of 
the  national  Nielsen  -  Rating  Top 
Programs,  eleven  of  the  top  fifteen 
and  fourteen  of  the  top  twenty 
evening  shows.  The  web  also  won 
top  honors  in  day-time  program- 
continued  on  Page  2) 

Voice  Of  Democracy 

Judging  Begins  Today 

Washington  Bureau  of  RADIO  DAILY 

Washington— The  finals  of  the  an- 
nual Voice  of  Democracy  contest 
begin  this  week  in  Washington,  ac- 
cording to  the  NAB.  one  of  the  spon- 
sors. 

All  48  states,  the  District  of  Co- 
(Continued  on  Page  2) 


Award 

Dayton,  Ohio — "In  recognition 
of  exceptional  accomplishment" 
(or  its  Public  Service  program. 
"This  Is  Dayton,"  WING  in  Day- 
ton last  week  received  the  "Cer- 
tificate of  Achievement"  from  the 
Dayton  Chamber  of  Commerce. 
The  award  was  presented  to  Ad- 
na  Kam<!,  general  manager,  and 
I.  P.  Williams,  executive  vice- 
president  of  WING. 


2 


RADIO 


DAILY 


Monday,  November  28,  1949 


Vol.  49,  No.  37    Monday,  Nov.  28,  1949    10  Cts. 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH     :    Business  Manager 


Published  daily  except  Saturdays.  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicozjte, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily. 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
C;jble  address :  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
6425  Hollywood  Blvd.        Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
360  No.   Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Glrard,  Manager 
Tower  Petroleum  Bldg., 

Dallas.  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postofhce  at  New  York,  N.  Y., 
"nder  the  act  of  March  3,  1879. 


FINANCIAL 


—  {November  25) 

NEW  YORK  STOCK  EXCHANGE 


High 

ABC    7l/2 

Admiral  Corp.  .  2934 
Am.  Tel.  &  Tel.  1465/8 

CBS  A    2434 

Philco    303/8 

RCA  Common   ....  12'/2 

RCA  1st  pfd   733^ 

Stewart-Warner  ...  11% 
Westinghouse  .  . . .  28'/4 
Westinghouse  pfd..l02l/2 
Zenith  Radio    29 

NEW  YORK  CURB  EXCHANGE 
Hazeltine  Corp.  .  15'/8  15'/8  15'/8 
Nat.  Union  Radio..    2%     2Vi  2y2 

OVER  THE  COUNTER 

Bid 

DuMont  Lab   14'/4 

Strombcrg-Carlson    14 


Net 

Low  Close  Chg. 

7%  7l/2   

293/4  293/4  _  l/2 

146i/2  1465/g   

24l/2  2434   

3oy8  3oy4  —  1/4 

12'/8  121/4  —  i/4 

733/4  733/4  +  3/8 

H7/8  H7/g  _  3/8 

27?/8  277/8  _  l/g 

102V2  102i/2  —  i/s 

285/s  28%  —  % 


Asked 
151/4 


HOLIDAY  PROMOTION 

PAYING  OFF  FOR  CARDINAL 

Hollywood — A  unique  type  of  company  promo- 
tion was  reported  to  be  paying  for  Cardinal 
Co.,  national  radio-TV  production  firm. 

Each  year  Cardinal  has  packaged  series  of 
special  Christmas  shows  for  distribution  to 
stations  throughout  country  to  acquaint  sta- 
tion managers  with  quality  of  organization's 
transcribed  product.  To  maintain  attra-tive 
features  of  deal  Cardinal  decided  to  sell  four 
"radio  Christmas  cards."  featuring  name  talent 
and  top-quality  production,  for  total  flat  price 
of  $20.00. 

According,  to  Joseph  F.  MacCaughtry.  firm's 
prexy.  indications  are  over  400  stations  will 
be  carrying  "Xmas-4"  during  coming  holidays. 

In  view  of  sponsors  that  local  stations  will 
convert  into  year-arounrl  cfients,  and  subsequent 
stations  Cardinal  will  pick  up  from  satisfied 
station  managers.  Christmas  promotion  by 
company  is  considered  to  justify  writing  off 
expense  of  production  not  covered  by  flat  price 
quoted  for  all  markets. 

Company  is  still  distributing  package  from 
6000  Sunset  Blvd.,  Hollywood.  Calif. 

Advt. 


Wants  More  Latitude 

For  FM  Broadcasters 


(Continued  from  Page  1) 

FCC  rules  requiring  FM  stations  to 
stay  on  the  air  three  hours  before 
and  after  six  P.M.  He  said  "Each 
licensee  should  have  the  freedom  of 
choosing  for  himself,  based  on  his 
knowledge  of  local  requirements 
and  best  hours." 

The  WHLI  president  said  that  in 
New  York  it  is  not  necessary  for 
an  FM  station  affiliated  with  a  day- 
time-only AM  station  "to  operate 
its  FM  facility  for  a  limited  number 
of  hours  as  long  as  manufacturers 
continue  to  turn  out  poor  FM 
receivers." 

The  FCC  has  already  proposed  to 
revise  its  rules  on  the  operation  of 
FM  stations  and  has  requested  briefs 
or  statements  before  December  19, 
1949.  The  new  rules  would  require 
FM  stations  associated  with  full- 
time  AM  stations  to  stav  on  the  air 
from  six  A.M.  to  midnight. 

Daytime-only  AM  stations,  under 
the  proposal,  would  be  required  to 
keep  their  FM  affiliates  on  the  air 
simultaneously  with  AM  and  a  mini- 
mum of  four  hours  from  six  P.M. 
until  midnight. 

FM-only  stations  will  require  a 
minimum  of  three  hours  before  and 
after  six  p.m.  on  the  air  during 
the  first  year  of  operation,  if  the 
FCC  approves  the  new  rules.  In 
the  second  year,  four  hours  in  the 
daytime  and  four  hours  after  six 
P.M.  would  be  necessary.  Eight 
hours  before  six  P.M.  would  be  the 
minimum  in  the  third  year,  and  four 
hours  at  night. 


Voice  Of  Democracy 

Judging  Begins  Today 

(Continued  from  Page  1) 

lumbia,  Alaska,  Hawaii,  and  Puerto 
Rico  are  represented  in  the  national 
finals,  in  which  judging  will  be  done 
by  means  of  broadcast  transcrip- 
tions. The  competition  began  in  Oc- 
tober when  students  were  asked  to 
write  and  record  a  five-minute  ra- 
iio  script  on  the  subject  "I  Speak 
for  Democracy." 

The  first  contest  of  this  kind  was 
conducted  last  year  and  some  250,000 
-tudents  took  part.  The  sponsors, 
the  NAB,  the  U.  S.  Junior  Chamber 
of  Commerce,  and  the  RMA,  expect 
more  than  twice  as  many  partici- 
pants this  year. 

The  judges  who  will  listen  to  the 
state  and  territorial  finalists  are: 
Associate  Justice  Tom  C.  Clark  of 
TJ.  S.  Supreme  Court;  J.  Edgar  Hoo- 
ver, director  of  the  FBI;  James 
Stewart,  motion  picture  star,  Ed- 
ward R.  Murrow,  CBS  commentator; 
Douglas  Freeman,  editor  and  'author; 
ind  Andrew  Holt,  president  of  the 
National  Education  Association. 

Four  national  winners  will  be 
chosen  and  they  will  each  receive 
h  $500  colleee  scholarship  and  a  trip 
to  Washington.  The  visit  to  the  cap- 
:tal  will  include  a  call  on  Coneress 
fhe  President,  and  Cabinet  members. 
The  winners  will  also  be  entertained 
at  a  dinner  in  Williamsburg,  Va. 

The  names  of  the  state  winners 
will  be  announced  later  this  week. 


New  Members  Added 
To  Radio  Pioneers  Club 


(Continued  from  Page  1) 

of  the  club,  announced  last  week. 
Earle  C.  Anthony,  owner  of  KFI, 
who  first  came  into  radio  twenty- 
eight  years  ago;  and  Harry  C.  But- 
cher, owner  of  KIST,  Santa  Barbara 
who  began  his  radio  career  twenty 
years  ago  when  he  established  CBS's 
Washington  office. 

Mr.  Anthony  was  one  of  the  early 
presidents  of  the  NAB,  having 
served  from  1926  through  1928. 

Other  new  members  include  Owen 
F.  Uridge,  WQAM;  Ernest  La  Prade; 
NBC  director  of  Music  Research;  Za: 
Freedman  of  Coll  &  Freedman,  ra- 
dio publicists;  D.  G.  Little  of  West- 
inghouse Electric;  and  Ford  Billings, 
WWCO. 

Margaret  Cuthbert  a  Member 

Also  accepted  were  Phil  Hoffman, 
WOL;  Glenn  D.  Gillett,  Washington 
consulting  engineer;  Edward  R.  Hitz, 
ass't.  director  of  NBC  network  sales; 
Margaret  Cuthbert,  NBC  public  af- 
fairs director;  Harold  H.  Beverage. 
RCA  vice-president;  Julian  E.  Skin- 
nell,  WLBR;  and  E.  T.  Darlington, 
WLIB. 

Other  additions  to  Pioneer  ranks 
include:  Ewen  C.  Anderson,  an  RCA 
vice-president;  Dorothy  McBride  of 
NBC's  continuity  acceptance  depart- 
ment; A.  F.  Van  Dyck  of  RCA  Lab- 
oratories and  former  president  of  the 
Institute  of  Radio  Engineers,  and 
William  F.  Malo,  WDRC,  Hartford, 
Conn. 


CBS  Web  Ratings  Soar; 
Leader  In  Nielsen  List 

(Continued  from  Page  1) 

ming  with  eight  of  the  first  ten  and 
eleven  of  the  first  fifteen  shows 
aired. 

First  seven  evening  shows  are, 
"Lux  Radio  Theater,"  Jack  Benny," 
"Arthur  Godfrey's  Talent  Scouts," 
"My  Friend  Irma,"  "Charlie  Mc- 
Carthy," "Amos  and  Andy,"  and 
"Mystery  Theater." 

First  eight  day-time  shows  are, 
"Arthur  Godfrey"  (Liggett  &  My- 
ers), "Arthur  Godfrey"  (Nabisco), 
"Romance  of  Helen  Trent,"  "Aunt 
Jenny,"  "Ma  Perkins,"  "Wendy  War- 
ren and  the  News,"  "Big  Sister," 
and  "Arthur  Godfrey"  (Gold  Seal). 

Columbia  also  won  positions  1,  2, 
and  3  on  Saturdays. 


Fordvce  Heads  Sales 
For  Bendix  Radio  Division 


(Continued  from  Page  1) 

Division  of  the  Bendix  Aviation 
Corp.  Mr.  Fordyce  has  been  active 
in  radio  and  television  for  the  past 
twenty-five  years. 


Changes  Stations 

Market  to  Music,  Inc.,  Storecast 
Corporation  of  America  affiliate  in 
Pittsburgh,  has  completed  the 
switch-over  from  WKJF,  FM  sta- 
tion in  Pittsburgh  to  KQV-FM, 
Pittsburgh,  for  its  "Music  to  Buy 
By"  broadcasts  in  the  area. 


Free  Ride 

The  baby  squirrels  are  all  set  for 
a  free  ride  on  the  back  of  the 
friendly  shepherd  dog.  It's  great 
fun  and  doesn't  cost  them  a 
penny. 

Of  course,  advertisers  on 
W-I-T-H  don't  quite  get  a  free 
ride.  But  they  do  get  the  nearest 
thing  to  it  in  Baltimore  radio.  For 
every  buy  of  time  on  W-I-T-H 
is  a  real,  honest  -  to  -  goodness 
BARGAIN! 

W-I-T-H,  you  know,  delivers 
more  listeners-per-dollar  than  any 
other  station  in  town.  And  that 
means  that  just  a  LITTLE  bit 
of  money  does  BIG  things  on 
W-I-T-H. 

So  if  you  want  plenty  of  low- 
cost  results  from  radio  in  Balti- 
more, use  W-I-T-H,  the  BIG  in- 
dependent with  the  BIG  audi- 
ence. Get  the  whole  story  from 
your  Headley-Reed  man  today. 


Baltimore  3,  Maryland 

TOM  TINSLCY,  Pmldant 
Represented  by  Headl«y-R««d 


Monday.  November  28,  1949 


-RADIO  DAILY: 


LOS  ANGELES 


By  ALLEN  KUSHNER 

FRANK  DeVOL,  popular  radio 
maestro,  has  an  offer  to  guest- 
conduct  the  Dallas  Symphony  Or- 
chestra in  January,  flying  to  Dallas 
for  the  concert  between  his  CBS 
Oxydol  Show  broadcasts. 

Martin  and  Lewis,  comedy  act  in 
which  NBC  has  invested  some  $60,- 
000,  are  reported  to  be  winding  up 
their  radio  series  soon,  with  full 
time  and  attention  devoted  to  TV. 
Bob  Redd,  who  currently  produces 
their  radio  show,  will  continue  to 
produce  their  TV  effort. 

Bob  Steele,  the  famous  "Sheriff" 
of  Western  pictures,  is  latest  to 
benefit  from  re-run  of  old  pictures 
on  television.  He  is  negotiating  a 
deal  which  will  bring  him  to  the 
home  screens  in  person. 

Marion  Morgan  this  week  started 
cutting  the  first  of  26  half-hour 
transcribed  shows  for  the  War  De- 
partment, to  be  scheduled  on  1,500 
small  stations  throughout  the  na- 
tion. The  series  of  shows  will  pitch 
reserve  corps  recruiting.  All  will  be 
musical  variety  shows. 

Eddy  Howard  will  broadcast 
nightly  over  MBS  when  he  begins 
his  engagement  at  the  Deshler- 
Wallick  Hotel  in  Columbus  on 
Dec.  5th. 

Connie  Haines  NBC  "Sweet  and 
Lovely"  TV  program  series  will 
originate  in  Hollywood  this  winter. 

Carlton  E.  Morse  has  signed 
Mercedes  McCambridge,  for  the 
starring  role  in  his  next  three-week 
chiller  for  Mutual's  "I  Love  a  Mys- 
tery" entitled  "Million  Dollar 
Curse."  Story  will  be  broadcast 
coast-to-coast  beginning  Dec.  19th 
and  will  emanate  from  New  York. 

West  coast  ballroom  operators 
have  voted  Frank  Veloz  "king  of 
dance"  in  conjunction  with  National 
Dance  Week.  Their  "queen"  is  Betty 
Grable.  Veloz  stars  on  "The  Veloz 
Show"  Sundays  over  KNBH. 

United  Productions  of  America's 
first  public  display  of  TV,  movie 
and  industrial  film  cartoons  was  a 
standout  success,  drawing  capacity 
crowds  during  the  five-day  exhibi- 
tion at  the  Burbank  studios. 

Jack  Baily,  emcee  of  the  "Queen 
for  a  Day"  program  is  very  busy 
lining  up  material  on  his  personal 
experiences  for  his  starring  role  in 
the  motion  picture  version  of 
"Queen  for  a  Day." 

Reports  On  Russia 

Scheduled  For  ABC 


(Continued  from  Page  1) 

describe    fully    Soviet    labor  and 
police  methods.  The  program,  super- 
jU    vised   by   Michael   Roshkind,  will 
originate  from  Paris. 

Edmund  Stevens,  staff  correspond- 
ent for  the  Christian  Science  Moni- 
|f  tor  will  report,  from  London,  on 
Dec.  5,  on  Soviet  internal  politics. 
Stevens  was  formerly  ABC's  Moscow 
correspondent.  He  has  spent  more 
than  a  decade  in  Moscow. 


Man  About  Manhattan.  .  . 

•  •  •  WEEK-END  CUFF  NOTES:  Amazing  report  from  the  coast 
sez  that  Bob  Hope  has  been  oiiered  $40,000  weekly  by  an  auto  firm 
to  put  on  a  weekly  half-hour  TV  show.  So  far  he's  showing  no  interest 
whatsoever.  ...  Ed  Gardner  planning  to  return  his  "Duffy's  Tavern" 
airings  to  the  U.  S.  (Puerto  Rican  origination  proved  to  be  a  first-class 
aspirin-inducer).  .  .  .  "Broadway  Revue,"  bankrolled  last  year  by 
Admiral,  being  eyed  in  a  capsule  version  by  an  auto  outfit.  .  .  .  Eddie 
Cantor  doing  a  dramatic  stint  on  CBS'  "Suspense"  Dec.  22nd.  .  .  . 
CBS  auditioned  two  five-minute  audience  participation  shows,  "How 
Do  You  Rate?"  and  "Spell  a  Tune."  both  emceed  by  Warren  Hull.  .  .  . 
Web  also  auditioned  a  new  full-hour  simulcast,  "The  Show  Goes  On," 
emceed  by  Robert  Q.  Lewis  and  produced  by  Lester  Gottlieb.  Program 
will  showcase  vast  pool  of  professional  performers  lined  up  through 
regular  auditions  with  prospective  buyers  of  talent  being  used  as 
guests.  .  .  .  After  riding  the  video  dials  during  Thanksgiving  Day,  lack 
Perlis  observes  that  not  all  the  turkeys  were  on  the  dinner  tables. 
.  .  .  There'll  soon  be  a  loan  Davis  blouse  on  the  market.  Sounds  like 
an  interesting  role  to  fill.  .  .  .  Virginia  Travers,  who  resigned  recently 
as  publicity  head  of  Compton  agency,  has  become  managing  editor  of 
the  Alho  and  D-A  Publishing  Companies,  which  put  out  a  group  of 
monthly  mags.  .  .  .  Recommended:  Those  delicious  Maine  Lobsters 
served  up  at  Guy  Lombardo's  East  Point  House  Restaurant  in  Freeport. 
Seems  like  most  of  Tin  Pan  Alley  moves  out  there  Sunday  nites.  .  .  . 
Herb  Shriner  puts  it  this  way:  In  my  home  town,  there's  no  television. 
If  you  wuz  caught  lookin'  in  a  window  you  wuz  a  Peeping  Tom. 

ft      ft      ft  ft 

•  •  •  Dick  Rubin,  the  demon  MCA  salesman,  just  came 
back  from  an  extended  tour  of  Calif,  and  Texas.  During  the  trip 
he  stopped  in  San  Antonio,  had  a  beer  or  two,  changed  a  dollar 
bill  and  received  a  half  buck  in  exchange  dated  1824.  Just  out  of 
curiosity,  Dick  had  the  coin  appraised  and  found  it  to  be  worth 
four  bucks.  At  that  rate  of  exchange,  it's  better  than  selling 
radio  shows. 

ft        ft       ft  ft 

•  •  •  WASHINGTON  ROUND-UP:  Walter  Compton,  who  used  to 
be  well-known  hereabouts  as  quizmaster  on  "Double  or  Nothing,"  is  now 
doing  a  superlative  job  managing  DuMont's  Washington  outlet,  WTTG. 
Having  worked  on  both  sides  of  the  microphone,  Walter  knows  what 
the  viewers  want  and  what's  more  gives  it  to  them.  .  .  .  Another  for- 
mer localite  who's  made  the  grade  in  the  Capital  City  is  Nancy  Osgood, 
now  Washington's  top  femme  gabber.  .  .  .  Still  another  former  New 
Yorker  down  there  is  Jeanne  Warner,  whose  nitely  TV  Journal  is  high 
on  the  list  of  local  favorites. 

ft        ft        ft  ft 

•  •  •  THE  MORNING  MAIL:  "Things  aren't  tough  enough 
at  a  TV  preem,"  writes  our  old  pal,  Herb  Polesie,  "but  this  hadda 
happen  on  'Twenty  Questions'  Sat.  nite.  We  had  a  new  make-up 
man  and  he  made  me  lie  down  on  the  couch.  Said  he  couldn't 
make  me  up  sitting  or  standing.  I  asked  him  if  he  knew  what 
he  was  doing  and  he  assured  me  he  was  top  man  in  his  last  job. 
'In  H'wood?'  I  asked  him.  'No,'  he  sneered.  'At  the  Walter  B. 
Cooke  Funeral  Parlor  in  N.  YV 

ft        ft        ft  ft 

•  •  •  A  holiday  mood  prevailed  in  studio  A  at  WEVD  Friday 
for  the  cast  of  "My  Mother  &  L"  the  Yiddish  soap  opera,  .which  was 
celebrating  its  2000th  performance  in  seven  years  of  broadcasting. 
Lou  J.  Gumpert.  veepee  of  B.  T.  Babbitt,  Inc.,  makers  of  Bab-o,  was 
there  and  congratulated  Harry  Kalmanowitz.  scripter  of  the  five-a-week. 
Molly  Picon,  whose  program  precedes  the  soaper,  added  her  congrats. 


AGENCIES 


THREE  assistant  advertising  man- 
agers of  Bristol-Meyers  Co.,  have 
been  promoted  to  advertising  man- 
agers for  certain  products,  radio 
and  television  shows,  it  was  an- 
nounced last  Tuesday.  In  his  new 
post,  Wallace  T.  Drew  will  handle 
the  Break  the  Bank  radio  show,  Sal 
Hepatica,  Benex  Brushless  Shave- 
Cream,  Ingram  Ammonium  Tooth 
Powder,  and  Ingram  Shave-Cream. 

Donald  S.  Frost  will  have  the 
Trushay,  Ammen's  Antiseptic  Pow- 
der, and  Vitalis  accounts.  Roger  C. 
Whitman  will  supervise  the  Mr. 
District  Attorney  radio  and  tele- 
vision shows,  the  Lucky  Pup  tele- 
vision show  and  the  Ipana,  Bufferin, 
Mum,  and  Minute  Rub  accounts. 


NORMAN  WEXLER  is  a  new 
member  of  the  research  division  of 
Brooke,  Smith,  French  and  Dor- 
rance,  Inc.,  in  Detroit. 


JAMES  F.  ROCHE,  director  of 
public  relations  and  advertising  of 
Moore-McCormack  Lines,  has  been 
elected  a  director  of  the  New  York 
Kiwanis  Club. 


RALPH  E.  de  CASTRO  has  been 
elected  a  vice-president  of  C.  J. 
LaRoche  and  Company.  Crawford 
Paton,  vice-president  in  charge  of 
copy  research  for  the  agency,  has 
been  made  manager  of  the  research 
department.  M.  James  Manning  has 
been  made  assistant  treasurer  of  the 
company. 


RADIO  PROGRAMAS  CONTI- 
NENTAL network  of  the  Republic  of 
Panama  has  appointed  Melchor  Guz- 
man Company,  Inc.,  as  its  United 
States  and  Canadian  representatives. 
RADIO  PROGRAMAS  CONTINEN- 
TAL network  is  the  first  and  only 
broadcasting  system  covering  the 
entire  Republic  of  Panama,  with  13 
transmitters  in  the  eight  most  im- 
portant cities  of  the  country. 


FORJOE  &  COMPANY,  INC.,  na- 
tional representatives  for  radio  and 
television  stations,  announces  the 
removal  of  their  Los  Angeles  office 
to  larger  quarters  at  1127  Wilshire 
Blvd.,  Los  Angeles,  under  the  man- 
agement of  Lawrence  Krasner. 


To  Merchandise  Novelties 
On  ABC  Web  Programs 

Radio  Offers  Co.  is  sponsoring  a 
pair  of  ABC  shows  for  two  perform- 
ances to  plug  their  novelties  before 
Christmas.  The  Shoppers  Special 
Special  was  carried  by  the  com- 
pany on  Saturday  and  will  be  pre- 
sented again  this  week.  Tonight's 
and  Friday  night's  presentation  of 
Pick  A  Date  With  Buddy  Rogers 
will  also  be  sponsored  by  Radio 
Offers.  The  four  broadcasts  will  be 
heard  over  the  same  55-ABC  station 
line-up  as  usual.  Huber  Hoge  and 
Sons  is  handling  the  account. 


( 


WE'VE 

LIGHTNING 

EVERYBODY'S    W  A  T  C  H  I  N  G 

KLAC-TV 

Represented  by  THE  KATZ  AGENCY— NEW  YORK 

LUCKY  CHANNEL  13 

DAYTIME 

PROGRAMMING 

Here's  the  Biggest  News  That's  Hit  Television!! 


HOOPER  RATINGS 

At  the  beginning  of  the  second  week  of 

AL  JARVIS  MAKE  BELIEVE  BALLROOM 

The  first  television  program  that  dares  to  be  different! 

HOOPER  RATINGS  SHOW  .  .  . 

Average  tune-in   10.1%        KLAC-TV  average  share  of  audience   76.5% 

Highest  two-hour  average  tune-in   12.9%        KLAC-TV  highest  two-hour  share  of  audience.  80.8% 


PULSE  RATINGS  SHOW 

Average  tune-in    15.6%        KLAC-TV  average  tune-in   77.6% 

Highest  tune-in    20.5%        KLAC-TV  highest  tune-in   84.6% 


Everybody's  (limbing  Aboard  the  KUC-TV  Band  Wagon!! 

Your  Best  Buy  In  Television  and 


GOT 

IN  THE  BOTTLE 

EVERYBODY'S    LISTENING  TO 

KLAC 

Represented  by  ADAM  J.  YOUNG— NEW  YORK 

570  ON  YOUR  DIAL 

DAYTIME 

PROGRAMMING 

Take  a  Look  at  These  Batting  Averages!! 


HOOPER  RATING  SHARE  OF  AFTERNOON  AUDIENCE 

KLAC  .....  1  0.1 

Network  Station  A   8.0       Independent  Station  A   5.6 

B   11.8  "  "      B   6.6 

C   23.4  "  "      C   3.2 

D   13.0  "  "      D   2.2 

(Latest  available  HOOPER  figures  as  of  August  and  September) 


The  Fastest  Growing  Radio  Station  In  America 

Radio  Is  KLAC  and  KLAC-TV 


6 


RADIO  DAILY 


Monday.  November  28,  1949 


Broadcasters  Report 
Southwest  Biz  Good 


★  THE  WEEK  IrV  RADIO  ★ 

Movie  Spot  Business  Shows  Increase 
'  ■        By  BILL  SILAG  ============= 


(Continued  from  Page  1) 

tions  large  an  small  in  competitive 
and  nor -competitive  markets,  ap- 
prove the  NA1B  decision  to  keep 
Broadcast  Advertising  Bureau  with- 
in the  fold  and  look  forward  to  re- 
ceiving some  sales  and  promotion 
guidance  from  BAB  during  the 
coming  year.  BAB,  they  feel,  is  im- 
portant as  a  department  of  NAB 
and  without  it  the  industry  organi- 
zation would  find  it  difficult  to  re- 
tain its  paying  membership. 

Calvin  Smtih,  general  manager  of 
KFAC  Los  Angeles,  district  direc- 
tor, was  among  the  early  arrivals 
at  Paradise  Inn  for  the  two-day 
session.  Smith  said  that  advance 
reservations  indicated  good  attend- 
ance and  that  the  meeting  would 
be  "a  down-to-earth,  grass  roots, 
business  session." 

Other  early  arrivals  include  Carl 
Haverlin,  president  of  BMI,  Inc., 
A.  E.  Joscelyn  of  CBS,  Hollywood; 
Ken  Baker,  acting  president  of 
Broadcasting  Measurement  Bureau; 
Maurice  Mitchell,  director  of  BAB, 
Don  Lee's  Don  Tatum  of  Los  Ange- 
les and  Kolin  Hager,  representing 
SESAC  of  New  York. 

Sessions  Start  Today 

The  first  session  will  be  called  to 
order  at  10  a.m.  today  by  the  NAM 
district  director,  Smith.  The  morn- 
ing program  will  include  a  preview 
of  the  BMB  study  by  Dr.  Kenneth 
Baker,  NAB  director  of  research 
and  acting  BMB  president,  and  a 
sales  pow-pow  presided  over  by 
Austin  Joscelyn  of  KNX. 

Sales  techniques  and  aids  will 
occupy  the  opening  part  of  the  af- 
ternoon meeting  with  an  address 
by  BMI  president  Carl  Haverlin 
on  music  matters  concluding  the 
business  for  the  day.  A  cocktail 
party  and  dinner  are  scheduled  to 
follow  and  wind  up  the  first  day. 

The  cost  of  labor,  personnel,  tech- 
nical, and  programming  will  be 
covered  in  tomorrow  morning's  ses- 
sion. The  broadcasters  will  hear  an 
address  by  Justin  Miller,  NAB 
president,  during  the  final  gathering 
in  the  afternoon.  This  will  he  fol- 
lowed by  a  forum,  discussion,  reso- 
lutions', and  the  homeward  trek. 

Among  Early  Arrivals 

Among  the  week-end  arrivals  of 
the  California  delegation  were: 

Frank  Samuels,  manager  ABC 
and  ABC-TV;  Lewis  S.  Frost,  assist- 
ant to  vice-president,  NBC;  Merle 
S.  Jones,  manager  KNX  and  Co- 
lumbia Pacific  network;  William 
J.  Beaton,  manager  KWKW,  Pasa- 
dena and  president  Southern  Cali- 
fornia Broadcasters  Association; 
Arthur  H.  Groghan,  manager 
KOWL,  Santa  Monica;  Gene  De- 
Young,  manager  KERO,  Bakersfield; 
Galen  O.  Gilbert,  manager,  KGER, 
Long  Beach;  Robert  J.  McAndrews, 
managing  director  SCBA;  John  C. 
Merino,  manager,  KFSD,  San  Diego; 
Mort  Werner,  manager  and  Harry 
Engle,  sales  manager,  KVEN,  Ven- 
tura; Clifford  Ogden  and  William 
T.    Stubblefield,    Capitol  Records; 


A Radio  Daily  survey  revealed 
large  scale  plans  by  the  movie 
industry  to  utilize  radio  advertising 
to  promote  interest  in  the  premieres 
of  new  pictures  in  key  cities 
throughout  the  nation.  MGM,  Uni- 
versal, United  Artists,  RKO,  and 
Paramount  were  shown  to  be  using 
radio  spots,  station  breaks,  and  pro- 
gramming in  more  than  65  markets 
at  the  present  time  in  connection 
with  pix  openings.  .  .  .  CBS  claimed 
an  increase  of  $5,000,000  in  radio 
and  TV  billings  and  the  NAB  told 
the  Supreme  Court  that  a  Little 
Rock,  Ark.,  municipal  tax  on  radio 
stations  and  time  salesmen  over- 
turned all  previous  Court  rulings 
which  had  held  that  radio  stations 
are  immune  to  privilege  and  occu- 
pation taxes  levied  by  cities  and 
states.  The  NAB  asked  for  a  re- 
hearing of  an  Arkansas  case  dis- 
missed by  the  U.S.  Supreme  Court 
two  weeks  ago.  .  .  .  And,  in  another 
legal  action,  the  American  Federa- 
tion of  Musicians  accused  the  CBC 
of  being  "primarily  interested  in  a 
profitable  operation,  and  not  too 
greatly,  if  at  all,  concerned  with  the 
development  of  Canadian  artists." 

The  Department  of  Justice  has 
completed  its  investigative  worK 
prior  to  filing  an  anti-trust  action 
against  three  major  webs  (NBC- 
oisa-  and  ABC;  Standing  com- 
mittees of  the  NAB  were  out  to 
nine  in  line  with  association's 
streamlining  process.  .  .  .  Mutual  s 
bJlings  were  increased  by  $3,800,- 
uUU  and  CBS  took  the  first  four  top 
rfooperatings  and  twelve  of  the  first 
seventeen  positions.  ...  A  Broadcast 
Advertising  Bureau  revealed  a  sim- 
ilarity in  Radio,  TV  rate  practices. 
.  .  .  Raymond  F.  Guy  was  elected 
president  of  the  Institute  of  Radio 
Engineers  and  George  Benson  re- 
signed as  Mutual's  national  sales 
manager  after  a  four-year  asso- 
ciation. 

The  major  webs  announced  ex- 
tensive special  programming  in 
connection  with  Thanksgiving  Day 
utilizing  Radio,  TV,  and  simulcast 
transmission.  Most  weekly  shows 
were  tied  into  the  holiday  spirit 
and  Radio  and  TV  big-name  talent 
made  appearances  in  one-shot  holi- 


Zwahlen  WMRC  Mgr. 

Greenville,  S.  C. — Guy  Zwanlen, 
formerly  North  Carolina  representa- 
tive for  the  Frederic  W.  Ziv  Com- 
pany, has  been  named  general  man- 
ager of  WMRC,  5,000-watt  ABC  af- 
filiate in  Greenville. 


Louis  Teagarden,  Standard  Radio; 
Walter  Davison,  Lang-Worth  Trans- 
criptions; Tracy  Moore,  Robert 
Black,  KONA;  Bert  Horswell,  of  C.  P. 
MacGregor  Transcriptions;  Lee  Lit- 
tle, KTUC;  Garry  O'Brien,  KTUC; 
Wayne  Sanders,  KONA;  Stan  Spero, 
KFAC;  Jack  Gross,  KFMB;  Leo 
Schemblin,  KPMC;  Paul  Bartlett, 
KERO  and  David  Milsten,  SESAC. 


day  shows.  Milton  Berle  headlined 
Macy's  Thanksgiving  Day  parade. 
.  .  .  Recent  figures  revealed  that 
production  of  home  AM  and  AM- 
FM  receivers  probably  exceeded 
six  million  sets  in  the  first  ten 
months  of  the  year.  .  .  .  WIS,  Co- 
lumbia, S.C.  opened  large  new  studio 
and  office  quarters  and  received  a 
tribute  from  the  entire  NBC  web. 
.  .  .  And  the  Protestant  Radio  Com- 
mission announced  plans  to  spend 
more  than  one  million  dollars  in 
TV  programming. 

Stanley  Pratt  was  elected  presi- 
dent of  the  Michigan  Association 
of  Broadcasters  and  the  Radio  Farm 
Directors  met  in  a  two  day  session 
in  Chicago.  .  .  .  The  All  Canada 
Mutually-Operated  Radio  Stations 
urged  the  establishment  of  a  new 
regulatory  body  to  license  and 
regulate  Canadian  radio. 

Negotiations  for  the  purchase  of 
KMBC,  Los  Angeles,  by  NBC  were 
called  off  by  mutual  agreement 
when  the  web  asked  certain  guar- 
antees that  KMBC's  present  owners 
felt  were  too  difficult  to  fill.  NBC 
has  long  wanted  its  own  outlet  in 
LA,  and  G.  A.  Richards,  present 
KMBC  head,  wanted  to  retire.  .  .  . 
Radio  Daily,  in  a  front  page  edi- 
torial, took  a  Washington,  D.  C. 
press  agent  to  task  for  neglecting 
to  report  all  angles  of  the  story  on 
how  all  Washington  Radio  and  TV 
stations  went  to  bat  for  Washington 
NBC  engineer  who  needed  blood 
transfusions  following  an  operation. 

Frederick  H.  Lewis,  executive  di- 
rector of  the  Herald-Tribune  Fresh 
Air  Fund,  lauded  the  275  radio  sta- 
tions in  the  Fund's  primary  thir- 
teen-state  are  who  devoted  free 
time  to  building  interest  in  Fund's 
activities.  Lewis  said  that,  in  some 
instances,  radio  publicity  accounted 
for  as  much  as  60  per  cent  of  the 
homes  found  for  the  more  than 
10,000  needy  New  York  kids  who 
will  have  been  given  free  vacations 
in  the  country  this  year. 

The  Southern  California  Associa- 
tion for  Better  Radio  and  Television 
again  attacked  crime  programs  on 
the  air. 

Ralston  H.  Coffin  was  named  di- 
rector of  advertising  for  the  RCA 
Victor  Division. 


WMGM  Sells  Two  More 

WMGM,  New  York,  has  announced 
two  more  sales  of  transcribed  pro- 
gram series  featuring  Metro-Gold- 
wyn-Mayer  stars  and  soreen  proper- 
ties. 

One  Show  Has  Started 

Sales  Affiliates,  Inc.,  sponsoring 
"The  Adventures  of  Maisie,"  star- 
ring Ann  Sothern,  Thursday,  7:30-6 
p.m.,  started  Nov.  24,  for  Zotoz 
Fluid  Wave.  Getchal  and  Richard, 
Inc.,  is  the  agency.  Transvision  Tele- 
vision is  sponsoring  t*he  "M-G-M 
Theater  of  the  Air"  series  on 
WMGM,  Friday,  7:30-8:30  p.m.  H.  J. 
Gold  Co.,  handles  the  Transvision 
account. 


Farm  Directors  Meet 
For  3  Days  In  Chicago 

'Continued  from  Page  I) 

RFD  Television"  and  discussional 
viewpoints  were  provided  by  Bill 
Givens,  WGY;  Layne  Beaty,  WBAP; 
Tom  Page,  WNBC. 

Saturday  evening  the  A&P  Com- 
pany served  as  host  of  a  buffet  sup- 
per. Highlight  of  the  evening  was 
a  speech  by  Maurice  B.  Mitchell, 
director  of  the  Broadcasting  Adver- 
tising Bureau,  on  the  subject  "Farm 
Programs  and  Advertisers." 

On  Sunday,  the  day's  activities 
opened  with  a  breakfast  given  by 
the  Foundation  for  American  Agri- 
culture which  was  followed  by  the 
annual  business  meeting  of  the 
NARFD.  Highlight  of  the  afternoon 
session  was  the  discussion  topic, 
"Selling  Farm  Programs,"  during 
which  Roy  Battles,  of  WLW,  Cin- 
cinnati, served  as  moderator. 

Others  on  the  program  included 
Joseph  G.  Bumgarner,  agricultural 
account  executive,  E.  H.  Brown 
advertising  agency,  Chicago;  Lew 
Van  Nostrand,  sales  manager,  WMT, 
Cedar  Rapids,  la.;  Lowell  Watts, 
KLZ,  Denver,  and  Leo  Olsend, 
De  Kalb  Agricultural  Association. 
De  Kalb,  111. 

Following  this  discussion  the  sub- 
ject of  "Servicing  the  Farm  Program 
and  Keeping  It  Sold"  was  held 
under  the  monitorship  of  Chuck 
Worchester,  WMT,  Cedar  Rapids, 
Iowa.  Participating  in  this  discus- 
sion was  Charles  N.  Karr,  sales 
promotion  manager  of  the  tractor 
division,  Allis-Chalmers  Manufac- 
turing Company,  Milwaukee;  Ross 
Wallace,  Wallace  Advertising  Agen- 
cy, Des  Moines,  Iowa;  Don  Sul- 
livan, commercial  manager,  WNAX 
Yankton,  South  Dakota,  and  John  C. 
Drae,  director,  sales  promotion  and 
publicity  WLS,  Chicago. 

Armour  and  Co.  hosted  at  a  cock- 
tail party  that  evening.  This  was 
followed  by  the  annual  NARFD 
banquet,  during  which  Larry  Haeg, 
WCCO,  first  president  of  NARFD. 
served  as  toastmaster.  Speaker  for 
the  banquet  was  Dr.  Kenneth  Mc- 
Farland,  superintendent  of  Kansas 
Public  Schools,  Topeka,  Kansas. 


English  Teachers'  Award 
Goes  To  'NBC  Theater' 


(Continued  from  Page  1) 

at  the  39th  annual  meeting  of  the 
organization  in  Buffalo,  N.  Y. 

Among  other  programs  given 
honorable  mentions  were  "You  Are 
There"  and  "Invitation  To  Learn- 
ing," both  CBS. 

The  award  was  presented  by  Leon 
C.  Hood,  chairman  of  the  teachers 
group  Radio  Committee.  "NBC 
Theater"  originates  in  Hollywood 
and  is  directed  by  Andrew  C.  Love. 


Stork  News 

Harrison  "Chick"  Kimball,  di- 
rector of  artist  bureau  at  WSB, 
Atlanta,  is  the  father  of  a  son  born 
to  Mrs.  Kimball  Nov.  13.  Baby  will 
be  named  J.  Carlton. 


TELE-RECEIVER  MARKET  BOOMING 


TELE  TOPICS 


ON  RADIO,  the  Longines  -  Wittnauer 
special  Thanksgiving  Day  show  on 
CBS,  probably  was  very  pleasant  listening. 
On  TV,  most  of  it  was  sheer  boredom. 
Featuring  the  Longines  Symphonette,  con- 
ducted by  Mishel  Piastro,  and  the  Witt- 
nauer Choraleers,  under  Eugene  Lowell, 
the  program  was  primarily  audio  and  un- 
der the  restrictions  of  AM  duplication, 
did  not  belong  on  video.  There  were  three 
dance  numbers,  featuring  Bambi  Linn, 
during  the  hour-long  stanza  and  the  re- 
mainder was  merely  orchestral  and  choral 
music.  There  were  many  unimpressive 
shots  of  the  orchestra  and  singers,  with 
the  latter  reading  from  a  score.  Appar- 
ently cognizant  of  the  fact  that  music 
cannot  be  seen,  the  producers  tried  to 
gimmick  the  show  by  screening  film  clips 
to  illustrate  various  songs.  Thus  we  saw 
pictures  of  hills  for  "Hills  of  Home,"  a 
man  in  a  horse-drawn  cart  for  "Going 
Home,"  and  other  films,  all  equally  imagi- 
native. .  .  .  Show  was  produced  and  di- 
rected by  Alan  Cartoun,  with  choreo- 
graphy by  John  Butler.  Frank  Knight  was 
the  announcer. 

• 

THE  SECOND  special  holiday  show  seen 
*  by  this  reviewer  was  also  a  bit  disap- 
pointing. Although  much  better  than  last 
year's  counterpart,  the  Elgin  -  American 
show  on  NSC  was  at  best  a  spotty  affair. 
With  the  exception  of  the  Ritz  Bros., 
none  of  the  stars  showed  to  best  advan- 
tage and  the  high  spots  were  supplied  by 
lesser-known  performers.  Emcee  George 
Jessel  offered  his  usual  supply  of  quips 
about  Jo'son,  Cantor  and  Zanuck  as  well 
as  plugs  for  his  pictures.  Milton  Berle, 
who  had  done  an  excellent  job  that  morn- 
ing on  the  Macy  parade  pickup,  used  many 
of  the  oldest  jokes  at  his  command.  Phil 
Regan  and  Frances  Langford  sang  two 
songs  each,  and  neither  seemed  very 
happy  when  Jessel  got  in  on  the  act.  The 
broad  comedy  of  the  Messrs.  Ritz  regis- 
tered very  well  in  their  opening  song  rou- 
tine, but  became  quite  flat  in  a  bit  about 
"Snow  White." 

• 

STANDOUTS  IN  THE  90-minute  show 
were  Los  Gatos,  a  sensational  tum- 
bling trio,  and  Florence  Hin  Lowe,  a 
graceful,  amazing  contortionist.  Miss 
Lowe,  incidentally,  was  unannounced  be- 
cause Jessel  was  building  up  an  intro  for 
the  Ritz  Bros,  when  she  came  on.  Similar 
treatment  was  received  by  Avon  Long, 
who  danced  to  a  song  by  the  Charioteers. 
The  concert  hall  routine  of  Mata  and 
Hari  was  good,  but  has  been  on  video 
several  times  now.  Dance  numbers  were 
excellent,  thanks  to  Esther  Junger's  chore- 
ography and  the  efforts  of  a  group  of 
spirited  young  dancers.  Production  was  a 
bit  sloppy,  with  closing  production  num- 
ber interrupted  for  the  end  commercial 
followed  immediately  by  chain  break. 


New  Film  Recording 
Developed  On  Coast 


Development  of  a  new  automatic 
system  making  possible  simulta- 
neous recording,  on  original  film, 
of  a  live  broadcast  without  inter- 
ruption of  the  show  or  additional 
personnel  was  announced  at  the 
weekend  by  the  Wootten  Engineer- 
ing Co.,  of  Hollywood,  Calif. 

System  consists  of  a  "coordination 
unit"  that  converts  a  standard 
16  mm.  Mitchell  camera  into  an 
automatic  unit  controlled  by  the 
video  camera. 

Two  additional  automatic  instru- 
ments, used  in  the  laboratory,  con- 
vert the  films  into  release  prints 
suitable  for  rebroadcast,  eliminating 
necessity  for  splicing,  editing,  etc., 
Wootten  said.  Release  prints  are 
obtainable  in  a  matter  of  minutes 
after  processing  of  the  negatives 
has  been  completed,  it  was  said. 

System  was  invented  by  William 
A.  Wootten,  Los  Angeles  16-mm. 
film  producer.  Arthur  Michaud  is 
business  manager  of  the  firm. 


New  Musical  Film  Series 
Planned  By  Fairbanks 

New  series  of  26  film  musicals 
starring  Danny  O'Neil  was  sched- 
uled yesterday  by  Jerry  Fairbanks 
Productions  for  production  early 
next  year.  The  15-minute  featurettes 
are  planned  as  a  sequel  to  "Paradise 
Island,"  now  being  aired  by  33 
stations. 

Untitled  as  yet,  series  theme  will 
be  western  in  contrast  to  tropical 
settings  of  "Paradise  Island." 

Filming  is  tentatively  slated  for 


Receiver  Production 
Under  Way  In  Can, 


Montreal — Television  sets  destined 
for  Ontario  are  coming  off  assembly 
lines  in  Montreal.  This  city  is  still 
without  TV  facilities  apart  from 
freak  reception  over  long  distance 
but  has  a  station  at  a  local  plant, 
where  only  technicians  and  em- 
ployees of  the  company  compose  the 
audience.  There  is  no  license  to 
transmit,  so  there  is  no  reception 
outside  the  four  walls  of  the  plant. 

About  12  Canadian  firms  have 
inaugurated  or  plan  receiver  produc- 
tion, and  by  the  end  of  1949  Cana- 
dian output  may  reach  7,000. 

Canadian  Marconi  Busy 

Canadian  Marconi  Co.  is  turning 
out  sets  at  its  Montreal  factory. 
S.  M.  Finlayson,  general  manager, 
said  that  not  only  had  the  company 
been  producing  sets  since  late  sum- 
mer but  that  cross-Canada  experi- 
ments were  being  made  to  test 
reception  possibilities  under  present 
conditions. 

"We  are  very  keen  to  obtain  a 
license  to  operate  a  television  station 
here  in  Montreal,"  he  said,  "If  pri- 
vate licenses  were  granted  now. 
areas  could  be  opened  up  and 
Canadian  stations  in  operation  by 
the  end  of  next  year." 

At  RCA  Victor,  Canada's  only 
operative  12  channel  test  transmit- 
ter provides  tests  for  receivers  now 
in  production. 


the  producer's  facilities  at  Churu- 
busco  studios  in  Mexico  City  where 
"Paradise  Island"  was  shot  early 
this  year.  Work  on  scripts  for  the 
26  quarter-hour  shows  was  started 
early  this  week. 


The  Week  In  Television 


FCC  Concludes  First  Phase  Of  Color  Hearings 

The  FCC  concluded  the  initial  phase  of  its  color  hearings  with  two 
days  of  comparative  demonstrations  of  CBS  and  RCA  color  and  Du  Mont 
black  and  white.  The  Commission  proposed  that  the  proponents  of  the 
various  color  systems  conduct  field  tests  for  at  least  one  hour  a  day  for 
W  days  "with  a  reasonable  number  of  receivers  distributed  both  to  tech- 
nical and  non-technical  persens  not  connected  with  the  development  of 
the  system."  At  the  lame  time,  Dr.  Allen  B.  Du  Mont  revealed  that 
his  firm  is  working  on  a  441-line  color  system,  still  in  the  experimental 
stage,  but  with  greater  color  fidelity  than  either  the  CBS  or  RCA  sys- 
tems. ...  A  plan  to  syndicate  two  hours  of  daytime  programming  daily 
to  stations  on  and  off  the  cable  was  announced  by  Du  Mont,  Stations 
would  pay  for  the  shows,  not  more  than  SlOO  an  hour,  and  sell  local 
participations.  .  .  .  A  large  degree  of  similarity  between  AM  and  TV 
rate  customs  was  reported  by  a  BAB  survey,  with  shorter  rate  guarantee 
periods,  higher  charges  for  shorter  program  periods  in  relation  to  basic 
hourly  rate  and  extra  charges  for  studio  use  the  major  differences. 


Nine  Months  Of  >49 
Exceeded  Whole 
Of  Last  Year 


(Continued  from  Page  1) 

sold  in  the  third  quarter  of  1949  was 
from  12  to  13.9  inches,  constituting 
44  per  cent,  but  tubes  of  14  inches 
and  over  represented  21  per  cent. 

Manufacturers  reported  sales  of 
648,823  units  valued  at  $17,154,450 
during  the  third  quarter  of  this  year, 
a  slight  decline  from  the  777,054 
units  valued  at  $23,123,698  sold  in 
the  second  quarter  of  1949. 

A  breakdown  of  the  RMA  cath- 
ode ray  tube  statistics  shows  609.517 
tubes  valued  at  $15,926,047  sold  to 
equipment  manufacturers  in  the 
third  quarter  bringing  the  total  for 
the  three  quarters  to  1.992,541  units 
valued  at  $58,253  474.  Tubes  sold  to 
"sers  and  distributors,  the  U.  S. 
Government,  and  for  export  com- 
prised the  remainder. 

700.000  to  New  York-Newark 

TV  receiver  manufacturers  re- 
porting to  RMA  have  sent  more 
than  700,000  sets  into  retail  stores  in 
the  New  York-Newark  are3.  RMA 
reported  Friday,  with  503,352  sets 
having  gone  out  to  49  cities  during 
the  third  Quarter  of  this  year.  A 
total  of  2,209.724  sets  are  said  to 
have  been  shipped  thus  far  to  these 
areas  (since  Jan.  1.  1947)  by  RMA 
members,  with  1,255,346  having  gone 
this  year. 

More  than  100  000  sets  have  gone 
to  six  cities,  with  Phil3delohia  re- 
oorting  253.303.  Chicago  209  600.  Los 
Angeles  190  294,  Boston  11°  928,  in 
addition  to  New  York's  505,703  and 
Newark's. 

RMA  members  account  for  ap- 
Droximately  80  per  cent  of  the  sets 
manufactured. 

New  York  was  the  destination  of 
qo  sets  in  the  third  quarter,  with 
^3.842  for  Newark.  Los  Angeles  re- 
ceived 55?.9<S2.  and  Chicago  52  906, 
while  Philadeloh'a  was  the  sh'nping 
Wrni'W  for  48,842  sets  and  Boston 
for  30,695. 


Radio  AJH  Empbasi7»d 

In  Xmas  Seal  Drive 


Radio  has  b«on  called  "a  vital 
factor"  in  th°  fight  against  tubercu- 
losis by  Dr.  James  E.  Perkins,  man- 
ning director  of  the  National 
Tuberculosis  Association.  He  pointed 
out  that  radio  has  assisted  health 
pdu"ation  programs  of  the  tubercu- 
losa associations  and  the  annual 
Christmas  Seal  campaign.  Said  Per- 
kins: "We  wish  to  express  our  sin- 
cere thanks  to  radio  for  its  splendid 
support." 


RADIO  DAILY= 


Five  Stations  Tell  FCC 
Their  Petition  Yr.  Old 


COAST-TO-COflST 


(Continued  from  Page  1) 

petition  for  immediate  considera- 
tion, pointed  out  that  there  has 
been  no  action  at  all  on  either  of 
his  two  filings. 

The  stations  include  WNYC,  New 
York;  WOI,  Ames,  la.;  WKAR,  East 
Lansing,  Mich.;  WNAD,  Norman, 
Okla.;  and  WHCU,  Ithaca,  N.  Y. 

Cohn  wrote  that: 

"The  inactivity  of  the  Commission 
in  connection  with  this  matter  has 
had  the  effect  of  denying  to  the  pub- 
lic an  opportunity  of  hearing  pro- 
grams in  the  public  interest.  Equally 
important,  this  very  inactivity  has 
effectively  denied  the  petitioners 
their  rights  under  Section  4  (d)  of 
the  Administrative  Procedure  Act 
and  Section  1.702  of  the  Commis- 
sion's rules  which  specifically  pro- 
vide that  petitions  may  be  filed  to 
institute  rule  making  proceedings. 
I  am  aware  of  the  great  volume  of 
work  before  the  Commission.  Never- 
theless, I  think  it  is  unfair  to  the 
petitioners  effectively  to  deny  their 
petition  by  inactivity.  If  the  Com- 
mission desires  to  deny  the  prayers 
of  the  petition,  it  should  act  upon 
the  petition  and  deny  them  rather 
than  to  continue  to  ignore  them." 

More  Co-operation  Urged 
By  Missouri  Newsmen 

Jefferson  CUy,  Mo. — The  Mis- 
souri Association  of  Associated 
Press  Broadcasters,  meeting  here, 
emphasized  radio's  role  in  the  ex- 
change of  news  and  directed  that 
the  Association's  Continuing  Study 
Comnvttee  exolore  the  matter  fur- 
ther. The  greatest  challenge,  accord- 
ing to  the  meeting,  lies  in  develop- 
ing a  cooperative  spirit  on  the  news 
front. 

The  news  broadcasters  agreed,  by 
a  majority  hand  vote,  to  accept 
collect  calls  from  other  members 
when  the  members  wished  to  relay 
news  of  primary  importance  to  the 
accepting  station. 

Bruce  Barrington,  news  director 
of  KXOX,  was  elected  president  of 
the  group  and  Jim  Monroe,  KCMO. 
vice  -  president.  Merrill  Chilcote, 
managing  editor  of  the  St.  Joseph 
News-Press  was  guest  speaker.  He 
discussed  the  prejudice,  among 
newspapers,  against  sharing  a  story 
with  another  member  in  the  same 
territory. 


Emerson  Dividend 

Emerson  Radio  stockholders  will 
receive  a  10  per  cent  stock  dividend 
on  December  23,  1949,  the  company 
has  announced.  The  board  of  di- 
rectors in  voting  the  dividend  said 
that  rapid  expansion  of  television 
dictated  the  necessity  of  conserving 
funds  to  meet  any  requirements 
that  might  arise.  The  Emerson 
Radio  and  Phonograph  Corporation 
paid  cash  dividends  of  $1.30  per 
share  in  the  fiscal  year  ending  Octo- 
ber 31,  1949. 


WTTM  Editor  Interviews  Guest 

Trenton,  N.  J. — Commemorating 
the  204th  broadcast  of  the  Rutgers 
University  Forum,  aired  over  WTTM 
each  Saturday  at  12:30  p.m.  Arnold 
Snyder,  station  news  editor,  will 
act  as  one  of  three  interviewers  on 
the  Saturday,  November  29th  broad- 
cast featuring  as  guest  speaker  Dr. 
Charles  R.  Erdman,  Jr.,  commis- 
sioner of  the  Department  of  Conser- 
vation and  Economic  Development. 

Disc  Jockey  Defeated 

Washington,  D.  C. — Jerry  Strong, 
WTNX  morning  man  and  disc  jockey, 
has  been  spinning  the  records  his 
listeners  want  to  hear  for  the  past 
ten  years.  However,  Strong  was 
forced  to  admit  defeat  recently, 
when  he  received  the  following 
from  a  request  listener.  "Please  play 
Margaret  Truman's  recording  of 
'Mule  Train.'  Any  morning  between 
7  and  8  will  be  fine. 

WDAR  Covers  B-29  Search 

Savannah,  Ga. — WDAR  sent  its 
Program  Director,  Milton  Bellah, 
and  Chief  Engineer,  Howard  Jewett, 
out  to  cover  the  search  for  the  sur- 
vivors of  the  B-29  which  crashed 
while  flying  to  Bermuda.  These  two 
men  were  airborne  for  seventeen 
hours,  and  while  the  plane  they 
were  on  did  not  locate  the  survivors, 
they  came  back  with  an  interesting 
story  for  a  fifteen-minute  broad- 
cast. 

Urges  More  Simplicity 
In  Planning  Advertising 

Roanoke,  Virginia — The  need  for 
simple  and  straightforward  adver- 
tising was  emphasized  by  Leonard 
W.  Trester,  chairman  of  the  Adver- 
tising Committee  of  the  United 
States  Chamber  of  Commerce,  in  an 
address  before  the  Roanoke  Adver- 
tising Club  last  week. 

Trester  said  there  is  a  challenge 
to  those  engaged  in  advertising  to 
answer  critics  "not  only  by  creating 
a  better  public  understanding  of  the 
purpose  and  function  of  advertising, 
but  also  by  cleaning  the  stables 
where  necessary."  He  continued 
"The  Federal  Trade  Commission  has 
been  looking  with  a  jaundiced  eye 
on  distribution  methods  which  in 
particular  lines  are  inseparable  from 
nationally  advertised  brands." 

The  Chamber  of  Commerce  repre- 
sentative told  the  club  that  "Consu- 
mer publications,  generally  critical 
of  our  distribution  system  and  of  its 
keystone-advertising  have  tripled  in 
circulation  since  the  war.  Also,  ac- 
cording to  the  Psychological  Corpor- 
aiton,  the  number  of  people  who  be- 
lieve advertising  increases  the  cost 
of  goods  is  at  an  all-time  high." 

Trester,  who  is  also  Director  of 
Public  Policy  for  the  General  Out- 
door Advertising  Co.,  Inc.,  said  pub- 
lic opinion  was  made  locally.  He 
urged  clubs  to  reach  people  through 
local  action. 


U.  S.  Rep.  Speaks  On  WDRC. 

Hartford,  Conn.  —  United  States 
Rep- asentative  A.  A.  Ribcoff,  who 
has  just  returned  from  a  six-week's 
tour  of  Europe,  describes  his  re- 
actions and  his  opinions  on  foreign 
policy  in  a  broadcast  over  WDRC, 
Monday,  Nov.  28,  at  6:30  p.m.  The 
broadcast  was  arranged  by  the  For- 
eign Policy  Association. 

Lux  Contest  Res»lts 

Dayton,  O.— The  WHIO-Lux  Ra- 
dio Theater  "Prettiest  15-Year-Old 
Girl  Contest"  came  to  a  climax  in 
the  WHIO  listening  area  November 
21,  with  the  announcement  of  Betty 
Jean  Tompkins  as  local  winner  dur- 
ing Bob  Campbell's  "Teen  Time" 
program  on  WHIO- TV. 

Ho't  Resigns  WHAY  Post 

New  Britain,  Conn.  —  Hillis  W. 
Holt  has  resigned  as  general  mana- 
ger of  radio  station  WHAY  to  be- 
come chairman  of  the  board  of  di- 
rectors and  chief  engineer.  This  an- 
nouncement is  made  by  the  stock- 
holders of  the  Central  Connecticut 
Broadcasting  Company. 

WCSI  Airs  1C  Contest 

Columbus,  Ind.  —  Radio  Station 
WCSI-FM  again  this  year  has  com- 
pleted arrangements  to  broadcast 
the  Big  Four  Christmas  basketball 
tournament,  The  Indiana  Classic,  to 
be  held  in  Butler  Fieldhouse,  Indi- 
anapolis. This  is  the  second  year  that 
WCSI  has  broadcast  the  event. 

Five  New  Programs 
Being  Packaged  By  CBS 

CBS  has  packaged  five  new  shows 
which  have  been  auditioned  and 
may  become  part  of  the  web's 
schedule  within  the  next  few 
months.  All  were  created  by  the 
network's  program  department  un- 
der veepee  Hubbell  Robinson. 

"The  Show  Goes  On,"  full-hour 
variety  series  starring  Robert  Q. 
Lewis  will  be  auditioned  as  a  simul- 
cast on  Dec.  1.  If  it  clicks,  CBS  may 
spot  it  in  the  10  P.M.  period  on 
Tuesdays.  "Up  For  Parole,"  a  half- 
hour  dramatic  series  based  on  case 
histories  of  decisions  granted  by 
state  parole  boards,  has  been  de- 
veloped and  now  waits  program- 
ming action. 

A  five-a-week  daytime  serial 
"Halfway  To  Heaven"  also  awaits 
action  as  do  two  5-minute  quiz 
shows,  "Spell  A  Tune"  and  "How 
Do  You  Rate." 


Round  Table  Discussion  Set 

Cambridge,  Mass. — "Are  Christi- 
anity and  Capitalism  Compatible" 
will  be  the  topic  of  a  special  ABC 
forum  from  Cambridge  High  and 
Latin  School  on  December  3.  Au- 
thor Clare  Booth  Luce  and  Dr. 
Reinhold  Neibuhr  of  Union  Theo- 
logical Seminary  will  speak.  A  stu- 
dents' round  table  will  follow  the 
discussions  on  the  full-hour  broad- 
cast. 


Monday,  November  28,  1949 


Hyde  Reports  To  FCC 
On  NARBA  Problems 

(Continued  from  Page  1) 

tatives,  and  that  he  cannot  tell  yet 
how  it  will  come  out.  The  NAB 
resolution  of  last  month,  by  NAB's 
Fourth  District,  did  not  help  mat- 
ters at  all,  he  said.  The  NAB  group 
had  called  for  economic  sanctions 
against  the  Cubans,  and  for  permis- 
sion to  American  stations  now  bound 
to  protect  Cuban  broadcasters  up  to 
their  power  and  effectively  spoil 
the  Cuban  signal  because  of  charges 
that  Cuban  stations  have  for  several 
months  been  interfering  with  Amer- 
ican stations  in  contravention  of  the 
expired  agreement. 

Statement  by  Hyde 

"I  have  no  desire  to  spat  with 
NAB"  Hyde  said,  "but  it  is  unfor- 
tunately true  that  the  resolution  did 
make  it  more  difficult  for  us  to 
negotiate  with  the  Cubans." 

He  said  that  although  Mexico  is 
not  formally  participating,  there  is 
a  Mexican  observer  on  hand  and 
that  he  is  hopeful  there  will  be  no 
great  difficulty  with  Mexico  once  a 
new  aggreement  is  achieved. 

Big  Brother  Grouo 

Seeks  Aid  Of  Radio 

Philadelphia— The  Big  Brothers  of 
America,  a  leading  volunteer  aeency 
in  the  fight  aeainst  juvenile  delin- 
quency, has  enlisted  the  aid  of  spon- 
sors and  stars  of  network  radio 
shows  to  oromote  the  observance  of 
Big  Brother  Week  throughout  the 
U.  S.  and  Canada  Jan.  15-21.  Mem- 
bers of  the  Public  Relations  Advi- 
sory Committee  for  Big  Brother 
Week  include  Donald  W.  Thorn- 
burgh,  president  of  WCAU;  H.  A. 
Batten,  president,  N.  W.  Ayer  and 
Son,  and  Norman  W.  Geare,  of 
Geare-Marston,  Inc.  The  Advertising 
Council  is  also  cooperating  in  the 
observance. 

NAB  Sends  FM  Members 
Revised  Ownership  Study 

Washington  Bureau  of  RADIO  DAILY 

Washington — NAB  announced  Fri- 
day that  it  is  sending  FM  members 
a  revision  of  its  1948  study  "Proce- 
dures for  Determining  FM  Set  Own- 
ership by  Communities."  The  study 
is  by  Dr.  Kenneth  H.  Baker,  research 
director,  and  outlines  inexpensive 
methods  to  estimate  set  ownership 
for  those  stations  which  need  special 
circulation  figures. 

It  was  suggested  that  now  or  early 
next  year  is  an  excellent  time  for 
such  studies. 


Patton  Joins  ABC,  Chi. 

Chicago — Appointment  of  Phillip 
G.  Patton  as  executive  producer  for 
ABC  here  was  announced  last  week 
by  Fred  Killian,  Central  Division 
program  director,  Patton  will  be  in 
charge  of  directors  and  program 
assistants  and  will  maintain  general 
supervision  over  continuity  and 
film  departments. 


VOL.  49,  NO.  38 

NEW  YORK,  TUESDAY,  NOVEMBER  29,  1949 

TEN  CENTS 

NARFD  NAMES  OFFICERS,  LISTS  AWARDS 


Roy  Battles  Prexy;  Phil  Alampi  Veep; 
10-Year  Farm  Broadcasters  Cited; 
Association ' Handbook9  Ready 


Mitchell  Talk  Feature 
OfDist.  16,  NAB,  Heel 

Phoenix,  Ariz.— The  16th  District, 
NAB,  convention  opened  here  this 
morning  with  greetings  from  Hon. 
Dan  E.  Garvey,  Governor  of  Arizona. 

The  meeting  was  called  to  order 
by  Calvin  J.  Smith,  NAB  district 
director,  and  Austin  Joscelyn,  KNX, 
who  introduced  Maurice  B.  Mitchell, 
director  of  BAB.  Mitchell  gave  his 
famous  "Mitch's  Pitch"  on  "Increas- 
ing Radio's  share  of  the  Advertising 
Dollars,"  "National  Spot  Business" 
and  "How  to  Turn  People  into 
(Continued  on  Page  8) 

Hedges  Named  Chairman 
Of  March  Of  Dimes  Drive 


William  S.  Hedges,  NBC  vee-pee 
in  charge  of  planning  and  develop- 
ment has  been  named  chairman  of 
the  Radio  &  Television  Broadcasting 
Stations  Division  of  the  fund  raising 
drive  for  the  National  Foundation 
of  Infantile  Paralysis,  it  was  an- 
nounced by  Emil  Schram,  chairman 
of  the  greater  New  York  1950  March 
of  Dimes.  Mr.  Hedges  is  also  presi- 
dent of  the  Radio  Pioneers. 

According  to  Mr.  Schram,  a  quota 

(Continued  on  Page  2) 

GOP  Publicity  Director 
Dies  Suddenly  On  Sun. 

Washington  Bureau  of  RADIO  DAILY 
Washington — William  C.  Murphy, 
Jr.,  51,  publicity  director  of  the 
Republican  National  Committee, 
died  on  Sunday  in  his  sleep  of  a 
heart  ailment. 

Murphy  assumed  the  Republican 
party  post  in  May,  1945.  after  having 
served  for  25  years  as  a  political 
reporter  in  Washington.  His  news- 
(Continued  on  Page  8) 


Reticent 

Washington  —  Assistant  Attor- 
ney General  Herbert  A.  Bergson, 
head  of  the  anti-trust  division  of 
the  Justice  Department,  has  re- 
fused comment  on  reports  that 
his  division  must  decide  shortly 
whether  it  will  proceed  with  an 
all-out  anti-trust  suit  against  the 
three  major  nets.  Bergson  was 
absolutely  unwilling  to  answer 
questions  regarding  the  probe. 


Nightlifers 

After  midnight  radio  programs 
draw  American  tourist  trade, 
Corey  Thompson,  manager  of 
CKVL  in  Quebec,  told  the  Massey 
Commission  on  Arts,  Letters  and 
Sciences.  He  submitted  to  the 
Commission  that  all  state-owned 
transmitters  should  give  service 
24  hours  a  day  to  attract  holiday- 
ing Amezicans  in  Canada. 

— 

Col.  Records  Sets 
Radio  Spot  Campaign 

Columbia  Records  will  use  spot 
radio  in  local  markets  throughout 
the  country  in  a  special  pre- 
Christmas  campaign  to  plug  their 
LP  line.  The  spots  will  be  in  addi- 
tion to  the  regular  co-op  shows  used 
by  local  record  dealers. 

The  radio  advertising  will  be  sup- 
plemented by  ads  in  local  news- 
papers and  national  magazines, 
according  to  Ken  McAllister,  Co- 
(Continued  on  Page  2) 

Hearing  By  FCC  Dec.  20 
On  WHOM  Shift  To  N.  Y. 


Washington  Bureau  of  RADIO  DAILY 
Washington— The  FCC  has  sched- 
uled oral  argument  for  December 
20  on  its  proposal  to  deny  the  appli- 
cation of  WHOM  to  move  its  studios 
from  Jersey  City  to  New  York,  it 
said  yesterday.  The  studio  shift  had 
appeared  to  be  merely  a  matter  of 
formal  approval,  but  ran  into  a 
policy  shift  during  the  long  period 
in  which  it  was  pending.  An  initial 
decision  is  now  out  denying  the 
change. 


Washington  Bureau  of  RADIO  DAILY 
Washington— The  right  of  AT&T 
to  monopoly  in  TV  relay  was  ex- 
amined by  the  FCC  yesterday,  as 
it  held  hearings  on  its  initial 
decision  ordering  the  company  to 
permit  inter  -  connection  with  pri- 
vately-owned relay  systems  for  the 
intercity  sending  of  TV  programs. 
Western  Union  registered  a  stiff 
protest  against  the  Commission  or- 
der as  drawn,  on  the  ground  that 


New  England  Group 
Form  Regional  Web 

Boston — -Twenty-one  stations  in 
six  New  England  states  have  formed 
the  New  England  Broadcasting  Sys- 
tem, Kettle-Carter,  radio  representa- 
tives in  Boston,  has  announced. 

NEBS  says  the  stations  will  be 
sold  as  a  single  unit,  or  by  parts. 
The  newly  formed  network  is  hold- 
ing a  sales  meeting  at  Boston's  Ho- 

(Continued  on  Page  8) 

WJR  Aids  Farm  Directors 
With  Mobile  Studio  In  Chi. 


Chicago — The  complete  facilities 
of  WJR's  mobile  studio  again 
were  made  available  to  the  nation's 
radio  farm  directors  meeting  in 
Chicago  for  the  National  4H  Con- 
gress and  the  International  Live 
Stock  Exposition.  The  studio  is  lo- 

(Continued  on  Page  2) 

KHQ  Tower  Damaged 
In  Northwest  Wind  Storm 

More  than  400  feet  of  the  826 
foot  tower  owned  by  station  KHQ. 
NBC  outlet  in  Spokane,  Wash.,  lay 
crumpled  on  the  ground  following 
the  severe  wind  storm  which  last 
Saturday  lashed  the  Pacific  north- 

(Continued  on  Page  8) 


while  it  would  require  interconnec- 
tion, for  instance,  with  Philco's 
microwave  relay  setup  between  New 
York  and  Philadelphia,  it  would  not 
require  inter-connection  of  AT&T 
circuits  with  Western  Union  facili- 
ties between  Phladelphia  and  New 
York. 

The  Commission  proposal  is  that 
the  Bell  System  be  required  to  per- 
mit the  use  of  the  privately-owned 
(Continued  on  Pag*  7) 


Chicago — Roy  Battles,  farm 
director  of  WLW,  Cincinnati, 
was  elected  president  of  the 
National  Association  of  Radio 
Farm  Directors  at  the  group's 
sixth  annual  convention  held 
here  at  the  Stevens  Hotel  over 
week-end.  Some  one  hundred 
and  twenty-five  farm  direc- 
tors were  present  here  for  the 

(Continued  on  Page  5) 

Fax  Presentation 
Made  To  Columbia 'U' 

A  facsimile  transmission  and  re- 
ceiving system  has  been  turned  over 
to  the  Columbia  University  Gradu- 
ate School  of  Journalism  by  the 
New  York  Times,  Dean  Carl  W. 
Ackerman  announced  yesterday. 

The  equipment  will  enable  stu- 
dents to  study  the  techniques  in  the 
field  of  electronic  communications, 
according  to  the  dean.  He  says  the 

(Continued  on  Page  5) 

Taylor  Denies  Charges 
Of  'Monopoly'  By  FTC 


Henry  J.  Taylor,  ABC  news  com- 
mentator, yesterday  denied  Federal 
Trade  Commission  charges  that  his 
Package  Advertising  Company 
"tended  to  create  a  monopoly"  in 
unpatented  wax  paper  wrappers 
which  Taylor  is   alleged  to  have 

(Continued  on  Page  5) 


Anniversary 

The  second  anniversary  of  the 
establishment  of  the  State  of 
Israel  by  the  United  Nations  will 
be  observed  by  a  special  broad- 
cast over  WLIB  today.  The  station 
will  broadcast  recorded  excerpts 
from  UN  proceedings  two  years 
ago  when  the  state  was  ap-  | 
proved.  The  program  will  also 
include  music  appropriate  to  the  j 
occasion. 


W.  U.  Hits  AT&T 'Monopoly' 
At  Hearing  On  Video  Relays 


.  _  Tuesday.  November  29,  1949 

RADIO  DAILY 


Vol.  49,  No.  38     Tues  ,  Nov.  29,  1949     10  Cts. 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  : 
MARVIN  KIRSCH 


:  :  :  Editor 
Business  Manager 


Published  daily  except  Saturdays.  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicoiite, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  Califcrnia,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily. 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Cubic  address :  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen   Kushner.  Manager 
6425  Hollywood  Blvd.        Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hll  Tats,  Manager. 
360  No.   Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Kntered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York.  N.  Y., 
■inder  the  act  of  March  3,  1879. 


FINANCIAL 


=  I  November  28)   

\ E V,  YORK  STOCK  EXCHANGE 

Net 

High    Low    Close  Chg. 

ABC    73/8      71/4  7'/4   

Admiral  Corp  29'/4    29  29   

Am.  Tel.  &  Tel..  ..146%  14658  146'8    j  U 

CBS  A    25       24%  25   

Philco    29%    293A  29%   

RCA  Common   .   .     12%    12%    12l/4  ...... 

RCA  1st  pfd.          73V'2  72%  73%  +  Vi 

Stewart-Warner  .11%  11%  11%  +  % 

Westinghouse            28  27'/2  27'/2  —  % 

Westinghousc   pfd    102'/2  102'/2  102%   

Zenith  Radio      . .  .  28%  28%  2834  +  % 

NEW  YORK   CURB  EXCHANGE 
Hazeltine  Corp.         15%    15%    1534  +  3^ 
Nat.  Union  Radio       2%      2%      2%  —  % 

OVER  THE  COUNTER 

Bid  Asked 

DuMont  Lab   14%  15% 

Stromberg-Corlson    13%  15 


GOODWILL  GESTURE 

BRINGS  IN  RETURNS 

Hollywood  —  Goodwill  promotion  of  stations 
throughout  country  via  special  Christmas  shows 
sold  at  flat  price  in  all  markets  was  reported  to 
be  in  final  stretch  by  Joseph  F.  MacCaughtry. 
president  of  Cardinal  Co.,  radio-TV  production 
Arm. 

Organization  packaged  top  names  in  four 
quarter-hour  programs  tailored  for  one-time 
broadcast  during  coming  holidays.  Labeled 
"Xmas-4"  the  entire  package  has  been  made 
available  to  all  markets  for  flat  price  of  $20.00. 

Response  to  this  station  promotion  has  been 
terrific,  according  to  MacCaughtry.  Indications 
are  a  minimum  of  400  stations  will  carry 
Cardinal  Christmas  shows  during  holidays. 

Four  shows  are  designed  to  be  broadcast  as 
late  as  December  25th,  if  not  before. 

Company  is  filling  orders  from  its  Hollywood 
headquarters  at  6000  Sunset  Boulevard.  Holly- 
wood. Calif. 

Advt. 


*  COmiNG  AND  GOING  C< 


A.  E.  JOSCELYN,  director  of  operations  for 
CBS  in  Hollywood,  and  MERLE  JONES,  gen- 
eral manager  of  KNX-Columbia  Pacific  Net- 
work, are  returning  to  the  film  capital  after 
having  attended  NAB's  District  16  meeting  in 
Phoenix,  Ariz. 

EARL  MULLIN,  publicity  manager  of  the 
American  network,  is  back  at  his  desk  fol- 
lowing a  week-long  vacation. 

HERMAN  GUERIN,  development-group  ad- 
ministrative assistant  in  the  engineering  de- 
partment of  NBC,  is  in  Camden,  N.  J.,  at 
tending  a  meeting  on  television  lighting. 

MORTIMER  W.  LOEWI,  director  of  the  Du- 
Mont network,  is  resting  up  for  awhile  in 
Hollywood,  Florida. 

JOHNNY  LONG  and  the  members  of  his 
band  are  in  New  Bedford,  Mass.,  another  stop 
in  their  current  series  of  personal-appearance 
engagements. 

PHIL  ALAMPI,  farm  director  at  WJZ,  is 

due  back  today  from  the  annual  meeting  of 

the  Radio  Farm  Directors,  which  was  held  at 
the  Stevens  Hotel  in  Chicago. 


WJR  Aids  Farm  Directors 
With  Mobile  Studio  In  Chi. 

(Continued  from  Page  1) 

cated  across  the  street  from  the 
Stevens  Hotel.  Last  year  42  differ- 
ent stations  transcribed  programs 
at  the  WJR  studio  for  re-broadcast 
over  their  own  stations.  The  records 
and  facilities  were  offered  at  no 
cost  to  the  radio  stations  as  a 
Goodwill  station  public  service. 
Many  types  of  programs  were 
recorded  varying  from  transcrip- 
tions of  4H  Club  and  Live  Stock 
Exposition  news  highlights  to  inter- 
views with  local  winners  of  Na- 
tional 4H  Club  and  Livestock 
awards. 

General  Manager  Harry  Wismer 
led  a  WJR  delegation  consisting  of 
Farm  Editor  Marshall  Wells,  pro- 
motion manager,  James  Quello.  and 
producer  engineers  Bert  Vangeisen 
and  Keith  Kinney.  The  WJR  studio 
usually  functions  under  the  direc- 
tion of  Farm  Editor  Wells  to  bring 
radio  to  the  farmer  and  to  rural 
Michigan  and  Ohio  areas.  It  has 
been  a  popular  feature  at  many 
state  and  county  fairs  and  agri- 
cultural conferences. 


Arch  Kepner 

Arch  Kepner.  continuity  editor 
of  WQXR.  died  Sunday  at  New 
York's  Mount  Sinai  Hospital  after  a 
two-month  illness.  Kepner  was  born 
in  Frankfort,  Kentucky  and  gradu- 
ated from  Princeton  University.  He 
joined  WQXR  in  1937  as  an  an- 
nouncer and  was  chief  announcer 
for  the  station  when  he  joined  the 
Navy.  After  his  service,  Kepner 
returned  to  WQXR  as  head  of  the 
continuity  department. 

A  champion  bridge  player,  he- 
reached  the  quarter  finals  of  the 
1949  Vandcrbilt  knock-out  team-of- 
four  national  tournament. 

Wedding  Bells 

Mike  Dann,  NBC  trade  publicist, 
and  Joanne  Himmell,  of  WNBC's 
"Tex  and  Jinx"  staff  will  be  married 
Friday.  December  2.  The  newlyweds 
will  honeymoon  in  Nassau. 


W.  W.  CHAPLIN,  commentator  for  NBC 
and  narrator  on  the  network's  "Report  to 
America,"  is  expected  back  tomorrow  from 
Houston,  Texas. 

MAURICE  B.  MITCHELL,  director  of  the 
Broadcast  Advertising  Bureau  of  the  NAB, 
today  is  in  Los  Angeles  to  address  the  Adver- 
tising Club  of  the  movie  city  on  the  subject, 
"Increasing  Broadcasting's  Advertising  Dol- 
lars." 

GORDON  GRAY,  vice-president  of  WIP, 
Philadelphia,  is  in  Chicago  on  business.  He'll 
be  there  through  tomorrow. 

JOHN  DERR,  assistant  director  of  sports  at 
CBS,  back  from  South  Bend,  Ind.,  where  on 
Saturday  he  directed  and  produced  the  net- 
work's broadcast  of  the  Notre  Dame-Southern 
California  game. 

GEORGE  CASE,  manager  of  WNAO,  Raleigh, 
N.  C,  is  spending  some  time  in  Gotham  on 
station  business. 

JOE  WEIL  today  is  flying  to  Hollywood  to 
supervise  production  of  a  special  fund  trailer 
and  several  television  spots. 


Col.  Records  Sets 
Radio  Spot  Campaign 


(Continued  from  Page  1) 

lumbia's  manager  of  distribution 
and  promotion.  He  says  the  ads  will 
concentrate  on  the  new  LP  model 
103,  the  older  102  model  and  LP 
records  in  general. 

Columbia  is  also  working  on  film 
spots  to  be  used  for  television,  but 
there  is  doubt  that  this  media  will 
be  used  before  Christmas. 


Noma  Using  TV  Spots 
To  Sell  Xmas  Novelties 


Hedges  Named  Chairman 
Of  March  Of  Dimes  Drive 


(Continued  from  Page  1) 

of  $4,000,000  has  been  set  as  the 
goal  of  the  1950  drive  in  the  greater 
New  York  area.  The  national  case 
load  of  infantile  paralysis  is  ex- 
pected to  reach  40,000  with  nearly 
2500  cases  in  New  York  City  alone. 


Noma  Electric  Corporation  is  using 
TV  for  the  first  time  to  advertise 
their  line  of  Christmas  decorations. 
The  first  of  the  one-minute  film 
spots  appeared  last  night  and  others 
will  be  run  over  32  stations  in  11 
cities  throughout  the  country  from 
now  until  December  21st. 

H.  J.  Williams,  advertising  man- 
ager for  Noma,  says  this  is  the  first 
step  along  this  line.  He  adds  that 
radio  was  tried  some  years  ago,  but 
with  little  success.  Williams  says 
that  color  television  might  make 
television  ads  for  them  much  more 
effective.  The  Albert  Frank-Guen- 
ther  Law  Co.  is  the  Noma  agency. 


He 

means 
business ! 


There's  no  mistaking  that  look  on  Leo's  face.  He's  in  no 
mood  to  monkey  around — he  means  business! 

W-I-T-H  means  business,  too.  A  different  kind  of  business. 
Economical,  profitable  business  for  advertisers  who  are  looking 
for  low-cost  results. 

Year  after  year,  W-I-T-H  proves  to  its  advertisers  that  it's 
the  big  bargain  buy  in  Baltimore's  rich  market.  Here's  why: 
W-I-T-H  covers  92.3%  of  all  the  radio  homes  in  the  Baltimore 
trading  area.  W-I-T-H  gives  you  more  listeners  for  less 
money  than  any  other  station  in  town. 

That's  why  you  can  do  so  much  with  so  little  on  W-I-T-H. 
So  don't  monkey  around.  Remember  that  W-I-T-H  means 
profitable  business.  Get  the  whole  story  from  your  Headley- 
Reed  man. 


BALTIMORE,  MARYLAND 

Tom  Tinsley,  President  •  Represented  by  Headley  Reed 


Jamison  has  something  on  his  mind... 


Weed 

and  company 


As  a  matter  of  fact,  our  Mr.  Jamison,  one  of  the  brightest  young 
men  in  town,  has  plenty  on  his  mind. 

Although  he  is  much  more  salesman  than  statistician,  he  has  a 
a  ready  fund  of  facts  and  figures  on  the  broadcasting  business 
that  is  the  envy  of  many  a  representative  twice  his  age. 

"I  look  at  it  this  way,"  he  will  tell  you.  "There  is  nothing  secret 
about  most  of  the  information  I  carry  around  in  my  head 
(where  I  can  always  find  it).  Most  of  it  is  available  in  various 
standard  or  special  sources  of  information.  The  rest  you  can 
get  for  the  price  of  a  phone  call  to  the  right  man.  But  the  point 
is  this:  when  an  advertiser  or  a  broadcaster  wants  information, 
he  is  very  likely  to  want  it  fast.  And  the  man  who  can  give 
him  the  most  information  fastest  is  the  man  who  is  serving  him 
best.  Radio  representation,  as  you  know,  is  a  service  business. 
We  don't  actually  own  anything  but  the  furniture  — Spot  Radio, 
the  product  we  sell,  we  sell  for  somebody  else. 

"The  fact  that  my  clients  appreciate  this  fast  service  helps  me 
sell  more  time  — the  right  time  —  either 
to  them  or  for  them.  And  the  fact  that 
any  Weed  and  Company  representative 
can  do  the  same  lets  us  today  do  more 
business  for  our  clients  ( advertisers  and 
broadcasters  alike)  than  ever  before." 


radio  and  television 
st  a  tio  n  rep  res  en  ta  fives 

newyork  •  boston  «  Chicago  •  detroit 
sanfrancisco  •  atlanta  •  hollywood 


RADIO  DAILY 


Tuesday,  November  29,  1949 


AGENCIES 


BROOKE,  SMITH,  FRENCH  & 
DORRANCE,  INC.,  Detroit  and 
New  York  advertising  agency,  an- 
nounces the  addition  of  William 
Ross  Fry  as  a  creative  supervisor  in 
the  Detroit  division.  Fry,  a  graduate 
of  Columbia  University,  has  had 
23  years'  experience  in  the  adver- 
tising field  with  General  Motors, 
Chrysler,  the  Geare-Marston  Agen- 
cy in  Philadelphia,  and  Campbell- 
Ewald  in  Detroit. 


MANNTE  GREENFIELD  ASSOCI- 
ATES, publicity,  now  handling  sing- 
er Jo  Stafford  in  collaboration  with 
the  Margaret  Ettinger  office  of 
Hollywood.  The  Greenfield  organi- 
zation has  also  added  Capitol  Rec- 
ords' musical  director,  Paul  Weston 
to  its  stable. 


PAUL  ROBERTS,  formerly  a  ra- 
dio director  at  NBC,  has  joined  the 
radio  department  of  Benton  & 
Bowles  as  script  editor  and  radio 
director. 


THE  ADVERTISING  COUNCIL 
will  give  radio  bulletin  and  car  card 
support  to  the  American  Heart  As- 
sociation next  February  during  the 
drive  for  funds  that  month. 


DAVIS  BROS.  FISHERIES  COM- 
PANY, INC.,  of  Gloucester,  Mass., 
has  selected  James  Thomas  Chirurg 
Company,  Boston  and  New  York, 
as  its  advertising  agency  to  promote 
two  of  its  products  in  nation-wide 
markets.  These  products  are  a  new 
cat  food  and  a  new  addition  to  the 
famous  Deep  Sea  Dave  line:  fresh- 
frozen  fish  fillets.  Davis  Bros,  will 
be  served  through  the  Chirurg  Bos- 
ton office. 


VISION-CRAFT  CO.  of  Newark 
has  named  H.  W.  Hauptman  Co.  to 
handle  television  shows  and  other 
advertising. 


D.  C.  BERRY,  advertising  manager 
for  McKesson  and  Robbins,  Inc., 
has  been  promoted  to  vice-president 
in  charge  of  advertising. 


JOHN  W.  CUNNINGHAM  has 
joined  Sloane-Stoll,  Inc.,  as  an  ac- 
count executive. 


INSULINE  CORPORATION  OF 
AMERICA  of  Long  Island  City, 
radio  electronic  parts  manufacturer, 
has  named  Bass  and  Co.  as  their 
agency. 


FRANK  BRINE  has  been  named 
advertising  manager  of  The  Babb 
Co. 


Sales  Executive 
TELEVISION  and  RADIO 
PACKAGE  SHOWS 
available 

Kxcellcnt  contacts  with  Agencies  and 
Sponsors  of  Big  Time  programs. 
Write  or  Wire  Box  Number  289, 
RADIO  DAILY,  1S01  B'way,  N.  Y. 


California  Commentary. . .  ! 

•  •  •  Absence  oi  broadcasters  who  are  attending  the  NAB 
District  convention  at  Phoenix  leaves  radio  row  rather  deserted  this 
week.  .  .  .  practically  all  of  the  top  broadcasters  made  the  Arizona 

trek.  .  .  .  Pat  Patricoff.  former  Steve  Hannigan 
HollyWOOd    Publicist,  showed  the  film  colony  a  trick  or  two 

when  she  produced  a  movie  short.  "Santa's  Work- 
shop" and  planted  it  as  an  entertainment  feature  on  40  TV  stations. 
.  .  .  Pat's  film  was  a  plug  for  North  Pole,  N.  Y.,  on  Whiteface  Mountain 
in  the  Adirondacks  and  carried  a  smart  plug  for  a  new  line  of  toys.  .  .  . 
"Kornegie  Hall,"  comedy  TV  musical  show,  featuring  Freddy  Fisher 
and  his  Snicklefritz  orchestra,  has  been  added  to  the  program  sked 
of  KLAC-TV.  .  .  .  Joseph  T.  Ainsley,  director  of  the  "First  Nighters"  for 
the  past  15  years  is  handling  the  new  Jay  Lee  Rocca-Hal  Davis  produc- 
tion. .  .  .  Irene  Ryan  begins  her  third  year  on  the  Bob  Hope  show  with 
tonight's  broadcast  on  NBC.  .  .  .  west  coast  staffers  of  NBC  are 
betting  that  more  executive  changes  will  be  made  in  the  radio  depart- 
ment of  the  network  in  New  York  before  January  1st.  .  .  .  Glenn  Langan 
plans  to  halt  transcriptions  of  his  "Mystery  is  My  Hobby"  on  the  Mutual 
web  and  to  go  "live"  around  January  1st  under  Knox  pharmaceutical 
sponsorship. 

it     it     it  it 

•  •  •  There  are  now  better  than  260,000  TV  receivers  in  the 
Los  Angeles  areas.  Figuring  five  viewers  per  set,  this  gives  a 
total  of  1,300,000  regular  TV  fans.  Statistics  are  really  jumping. 
.  .  .  MJB  Company,  coffee,  and  American  Tobacco  Co.,  have  re- 
newed on  Don  Lee  TV-KTSL.  Coffee  Co.  account  is  placed  through 
John  Blair  Co.  &  BBD  &  O  agency,  San  Francisco.  .  .  .  Bill  Shaw, 
KNX-CPN  assistant  sales  manager,  returned  from  a  three-week 
trip  to  New  York  and  Chicago  on  a  sales  stint.  .  .  .  Teddy  Hart 
has  entered  the  TV  producing  field  through  Teddy  Hart  Produc- 
tion, which  will  make  thirteen  subjects,  15  minutes  each.  Studio 
space  now  is  being  set,  with  shooting  to  start  late  in  December. 
.  .  .  Radio  Station  KSJO,  San  Jose,  California  has  renewed  their 
contract  with  World  Broadcasting  System  for  use  of  their  trans- 
cribed library  service.  .  .  .  Jerry  Devine  is  recording  his  December 
2,  9  and  16th  ABC  "This  Is  Your  FBI"  broadcasts,  so  that  he  can 
take  a  combined  business  and  vacation  trip  to  New  York  with 
his  family.  Jerry  needs  a  well  deserved  vacation.  .  .  .  The  Lyon 
Van  &  Storage  Co.,  Los  Angeles,  will  sponsor  a  13-week  series 
of  six  weekly  participations  in  the  KNX  "Housewives  Protective 
League-Sunrise  Salute"  programs  featuring  Knox  Manning.  Order 
was  placed  through  Smalley,  Levitt  &  Smith,  Inc.,  Los  Angeles. 
Meredith  Pratt  is  the  KNX  account  executive. 

it       it       it  it 

•  •  •  Sterling  Drug,  Inc.,  has  signed  a  52-week  renewal  of 
"Bride  and  Groom"  broadcasts  over  222  stations  of  the  American  Broad- 
casting Co.'s  radio  network  effective  January  2nd,  1950.  Show  is  em- 
ceed  by  John  Nelson  and  produced  by  Marvin  Beck.  Jack  McElroy  is 
singer-announcer.  Dancer-Fitzgerald-Sample,  Inc.,  handled  the  deal.  .  .  . 
The  famous  Santa  Clous  Lane  parade,  in  which  NBC  and  KNBH  stars 
appear,  was  televised  by  KNBH,  from  the  corner  of  Sunset  and  Vine,  Hol- 
lywood, on  last  Wednesday.  .  .  .  Larry  Finley  Productions  will  open 
another  office  in  Portland.  Ore.,  this  week  as  distribution  center  of 
radio  stations  in  the  Pacific  Northwest.  .  .  .  Bill  Gillett.  v.p.  and  director 
of  TV  for  Young  and  Rubicam,  Inc.,  agency,  is  in  from  New  York  to 
visit  Hollywood  office  for  ten  days.  .  .  .  Les  Mitchel,  producer-director 
of  "Skippy  Hollywood  Theater,"  returned  to  Los  Angeles  after  three 
weeks  in  London,  England,  where  he  produced  six  special  "Skippy" 
shows  to  be  heard  over  CBS. 


SOUTHWEST 


RALPH  WIDMAN.  Sports  Director 
of  WFAA,  Dallas,  was  the  un- 
witting originator  of  a  new  "bowl" 
game  to  stop  all  further  trends  in 
that  direction.  A  mere  mention,  on 
one  of  his  sports  broadcasts,  of  the 
interest  in  several  Eastern  "midget 
games"  brought  forth  an  open  chal- 
lenge from  the  little  town  of  Gause, 
Texas,  which  boasted  an  undefeated 
and  untied  "midget"  football  team. 
San  Saba,  Texas,  promptly  chal- 
lenged the  challengers  and  when 
Midman  told  the  story,  the  Cameron, 
Texas,  Chamber  of  Commerce  was 
flooded  with  demands  for  sponsor- 
ship, with  the  result  that  the  "Milk 
Bowl"  game  was  arranged  for  De- 
cember 10.  WFAA,  Dallas,  will 
carry  the  entire  game  and  give  the 
little  fellers  the  same  treatment 
they  accord  Southwest  Conference 
games.  The  future  grid  stars,  who 
will  shine  in  the  first  "Milk  Bowl' 
fracas,  are  all  under  13  years  and 
under  100  pounds. 

Roy  Hofheinz,  President  of  KTHT, 
MBS  outlet  in  Houston,  was  hon- 
ored speaker,  at-the-breakfast-table, 
before  the  Executives  Association 
of  Houston.  Bill  Bennett  was  pro- 
gram chairman  and  introduced 
Hofheinz  to  the  club  which  holds 
regular  breakfast  meetings  at  7:30 
AM  each  week. 

Bob  Hope  will  make  a  personal 
appearance  in  Fort  Worth  Decem- 
ber 2  at  Will  Rogers  Coliseum. 
Proceeds  from  the  show  go  to  the 
Free  Milk  and  Ice  Fund  of  the  Star- 
Telegram  WBAP's  newspaper  af- 
filiate. The  entire  production,  pub- 
licity and  promotion  of  the  show 
is  being  handled  by  station  person- 
nel. In  addition  to  his  personal  ap- 
pearance, Hope  is  in  Texas  to  look 
after  oil  interests,  go  bird  hunting, 
attend  the  Notre  Dame  game  and 
a  smoker,  and  to  play  an  exhibition 
golf  match  at  Rivercrest  Country 
Club  in  Fort  Worth.  He  arrives  by 
plane  Wednesday,  November  30. 


WEV0 
117-119  W.  46  St 
HENRY  GREENFIELD,  Mg.  Director    NY.  19 


Tuesday.  November  29.  1949 


RADIO  DAILY 


Tele-Sel  Production 
Rapid,  RM A  Reveals 


Washington  Bureau  of  RADIO  DAILY 

Washington — Production  of  televi- 
sion receivers  by  RMA  member 
companies  is  going  along  at  a  rapid 
rate,  with  the  weekly  turnout  for 
the  month  of  October  amounting  to 
76,193  for  a  total  of  304,773  sets  dur- 
ing the  month.  This  was  about  35 
per  cent  better  than  the  September 
total — and  RMA  estimates  that  non- 
member  companies  turned  out 
enough  ses  to  push  the  October 
figure  to  more  than  360,000.  This 
brings  the  year's  figure  to  1,707,613 
sets  for  members,  with  total  produc- 
tion for  the  first  10  months  probably 
well  over  two  million  sets. 

FM-AM  and  FM-only  sets  turned 
out  last  month  totalled  83,013,  com- 
pared with  only  70,936  the  month  be- 
fore, with  FM  bands  on  50,545  of  the 
TV  sets  which  came  off  the  lines 
last  month.  The  year's  high  was 
chalked  up  in  the  production  of  AM- 
only  sets,  with  587,267  reported. 

October  total  for  all  three  kinds 
of  sets  was  975,053  sets— the  1949 
high. 


Taylor  Denies  Charges 
Of  'Monopoly'  By  FTC 

(Continued  from  Page  1) 

licensed  on  a  royalty  basis,  other 
wax  paper  manufacturers  to  use. 
The  FTC  said  that  Mr.  Taylor,  who 
purportedly  collected  $1,300,000  in 
royalties  in  the  years  1931-'45, 
manufactured  and  sold  under  his 
own  trade  mark,  Ad-Seal-It,  printed 
inserts  and  outserts  used  by  bakers 
for  advertising  media  in  transparent 
wrappers. 

Taylor  Denies  Charges 

Taylor  stated  yesterday  that  the 
FTC  was  late  in  bringing  the  charges 
to  light  and  said  that  he  had 
"nothing  to  cease  and  desist  from" 
since  all  licenses  referred  to  by  the 
Commission  had  been  rewritten  two 
years  ago.  He  likened  his  situation 
with  that  of  a  lessee  in  an  apart- 
ment who  had  a  dog  and  who,  after 
signing  a  lease  and  moving  in, 
found  that  a  new  apartment  regu- 
lation prohibited  dogs.  "The  only 
thing  to  do,"  said  Taylor,  is  to  re- 
write the  lease,  an4,  in  our  case,  we 
did  that  more  than  two  years  ago." 

A  commission  spokesman  said 
that  the  proceedings  had  started  in 
1946  and  that  the  FTC  found  that 
Taylor  held  two  patents,  one  cov- 
ering the  method  of  applying  the 
advertising  bands  to  the  wrappers 
and  the  other  covering  the  package 
resulting  from  use  of  the  method 
patent.  However,  the  FTC  charged, 
Taylor  does  not  own  any  patent 
right  which  gives  him  control  over 
the  manufacture  and  sale  of  Ad- 
Seal-It  bands. 

The  proceedings  were  brought 
under  the  FTC  law  which  charges 
the  commission  with  enforcing  the 
statute  against  unfair  trade  prac- 
tices. 

Taylor  said  that  the  FTC  charges 
were  "entirely  academic"  since  the 


Battles  Named  President 

Of  Radio  Farm  Directors 


(Continued 

meet.  Other  officers  elected  were: 
Phil  Alampi,  WJZ,  New  York,  vice- 
president,  and  Chris  Mack,  WNAX, 
Yanktown,  South  Dakota,  secretary- 
treasurer. 

J^anel  discussions  occupied  a  ma- 
jor part  of  the  confab  with  mem- 
oers  agreeing  that  with  increasing 
economic  competition  the  farm  de- 
partment of  a  station  could  no  long- 
er be  a  luxurious  step-child  but 
xrom  now  on  must  stand  «on  its 
own  two  feet.  In  summing  up  the 
panel  discussions  Sam  Schneider  of 
KVOO,  Tulsa,  said  that  successful 
i!arm  programming  is  not  a  one  man 
job  but  must  be  a  co-ordinated  ef- 
fort from  all  departments  of  the 
station  including  sales,  publicity, 
programming  and  promotion  to- 
gether with  the  co-operation  of  the 
advertiser  and  agency. 

Citations  were  awarded  farm  di- 
rectors who  have  served  as  agricul- 
tural broadcasters  for  more  than 
ten  years.  Special  recognition  was 
given  the  following  at  the  annual 
banquet  here  Sunday  night,  for 
more  than  twenty  years  service: 
Arthur  C.  Page,  WLS,  Chicago; 
John  Merryfield,  WWJ,  Detroit; 
Wallace  Kadderly,  KGW,  Portland, 
Oregon;  George  C.  Kister,  KMMJ, 
Grand  Island,  Nebraska;  Bill  Mac- 
Donald,  KFAB,  Omaha;  Ken  Gapen, 
United  States  Department  of  Ag- 
riculture, and  Charley  Stookey, 
KXOK,  St.  Louis. 

Ten-Year  Men  Listed 

Farm  broadcasters  receiving  cita- 
tions for  more  than  ten  years  serv- 
ice were:  Herb  Plambeck,  WHO, 
Des  Moines;  Jim  Chapman,  WTAM, 
Cleveland;  Harry  Campbell,  WBBM, 
Chicago;  Sam  Schneider,  KVOC, 
Tulsa;  Charles  Worchester,  WMT, 
Cedar  Rapids;  Glenn  C.  Lorang, 
KHQ,  Spokane;  Layne  Beatty, 
WBAF,  Fort  Worth;  Amos  Kirby, 
WCAU,  Philadelpha;  Everett  Mitch- 
ell, NBC,  Chicago;  Phil  Evans, 
KMBC,  Kansas  City  and  Emil  Far- 
mer Bill,  WMBD,  Peoria. 

For  the  first  time  regional  meet- 
ings will  be  held  with  farm  broad- 
casters from  each  respective  area 
as  well  as  colleges  and  others  being 
invited  to  participate.  Regional 
chairmen  who  will  conduct  the  area 
confabs  sometime  during  1950  are: 
Mel  Hanson,  WOW,  West  North 
Central;  Glenn  C.  Lorang,  KHQ, 
Pacific  Northwest;   Henry  Schact, 


from  Page  1) 

KNBC,  Pacific  Southwest;  Homer 
Martz,  KDKA,  East;  and  a  chair- 
man to  be  selected  for  the  East 
North  Central  region. 

Chuck  Worcester,  chairman  of  the 
professional  guidance  committee, 
and  farm  director  of  WMT,  Cedar 
Rapids.  Iowa,  announced  that  work 
has  been  completed  for  the  groups' 
"Radio  Handbook  of  Farm  Broad- 
casting" and  will  be  available  short- 
ly after  the  first  of  the  year.  Be- 
lieved to  be  the  first  work  of  this 
kind  ever  assembled,  the  handbook 
will  be  of  immeasurable  aid  to  sta- 
tions desiring  to  set-up  a  farm  de- 
partment, for  new  stations,  colleges 
and  others. 

Now  comprising  one  hundred  and 
seventy-five  members,  a  drive  will 
be  instituted  under  the  chairman- 
ship of  the  new  secretary-treasurer, 
Chris  Mack,  to  increase  the  group's 
membership.  The  NARFD  will  also 
get  together  in  Washington  this 
summer,  prior  to  Congressional  ad- 
journment, for  meetings  with  the 
Department  of  Agriculture,  Farm 
Congressional  committees  and  farm 
organization  people.  Next  year's 
annual  confab  will  again  be  held  in 
Chicago,  just  as  this  year,  in  con- 
nection with  the  4-H  Convention 
and  International  Livestock  Expo- 
sition. 


Producer  On  "Sardi's"  Today 

Frances  Scott,  radio  and  tele- 
vision producer,  today  will  be  one 
of  Bill  Slater's  guests  on  "Luncheon 
at  Sardi's"  over  WOR  at  1  p.m. 


licensing  agreement  referred  to  had 
terminated  in  March  along  with  the 
patents  of  the  bread  wrapping 
method.  His  company,  which  also 
manufactures  the  wrappers,  issued 
licenses  without  charge,  Mr.  Taylor 
said,  and  required  from  the  licensees 
a  uniform  royalty  on  sales  actually 
made. 


Fax  Presentation 
Made  To  Columbia 'U' 


(Continued  from  Page  1) 

apparatus  has  been  installed  in  the 
Journalism  Building  on  the  Colum- 
bia campus. 

The  gift  includes  a  complete  scan- 
ning assembly  for  recording  of  copy 
and  16  console  receivers,  spare 
parts  and  special  paper  for  facsimile 
transmission.  The  equipment  was 
manufactured  by  the  General  Elec- 
tric Co. 


Calvin  B.  Conway 

Calvin  B.  Conway,  36,  staff  or- 
ganist for  WFAH,  Alliance,  O.,  and 
well-known  dance  band  leader  in 
that  area,  was  killed  Nov.  22  in  a 
head-on  automobile  crash  five  miles 
east  of  Canton,  O.  He  was  also 
formerly  employed  by  WHBC, 
Canton.  Conway  had  his  own  or- 
chestra in  Canton  for  many  years. 
His  wife  and  two  children  survive. 


Will  Sponsor  Basketball 

Newark — Atlantic  Refining  Com- 
pany has  signed  as  sponsor  for  the 
twenty-one  home  basketball  games 
of  Seton  Hall  College  over  WNJR. 
it  was  announced  by  Harry  Good- 
win, station  general  manager.  Bill 
Moore,  WNJR  sports  staffer,  will 
do  the  play-by-play  with  the  second 
man  yet  to  be  named. 


Fashion  Note 

Can  you  name  the  only  radio  personality  who  was 
(1)  a  speaker  at  the  1949  Fashion  Designer  Lecture 
Series  at  Carnegie  Institute,  (2)  elected  a  regional 
director  of  the  Pittsburgh  branch  of  Fashion 
Group,  Inc.,  (3)  invited  to  accompany  a  recent 
Fashion  Study  Tour  of  France  and  England? 
Answer:  Janet  Ross,  director  of  the  KDKA 
Shopping  Circle  (9:30-10:00  AM,  Monday  through 
Friday).  Can  you  give  the  number  of  replies 
pulled  by  two  recent  announcements  on  the  Shop- 
ping Circle?  Answer:  3,375,  from  86  counties.  Do 
you  know  how  economically  you  can  get  your 
product  on  the  Shopping  Circle?  For  the  answer 
call  KDKA  or  Free  &  Peters. 


PITTSBURGH 

50,000  WATTS 
NBC  AFFILIATE 


KDKA 


WESTINGHOUSE   RADIO   STATIONS  Inc 

WBZ  •  WBZA  •  WOWO  •  KEX  •  KYW  •  KDKA  •  WBZ-TV 

National  Representatives,  Free  &  Peters,  except  for  WBZ-TV; 
for  WBZ-TV,  NBC  Spot  Salei 


1 


RADIO  DAILY: 


Tuesday.  November  29.  1949  j 


PROMOTION 


News  Program  Contest 

Promotional  contest  for  "Wendy 
Warren  and  the  News'"  over  CBS  is 
under  way  for  a  thirteen  week  per- 
iod, according  to  an  agency  spokes- 
man at  Benton  &  Bowles. 

Contest  calls  for  the  submission  of 
women's  news  items  by  women  news 
commentators  to  Wendy  Warren. 
Items  selected  for  broadcast  by 
Wendy  Warren  will  earn  a  hand- 
some Benrus  desk  clock  for  their 
originators.  One  item  will  be  used 
each  week  and,  at  the  end  of  thir- 
teen weeks,  the  item  selected  as  best 
will  earn  a  week's  visit  in  New 
York  as  guest  of  Wendy  Warren  for 
its  originator.  No  limit  is  set  as  to 
the  number  of  items  that  may  be 
submitted  by  any  one  contestant. 

News  items  will  be  judged  by 
Wendy  Warren,  Doug  Edwards,  CBS 
newsman;  and  Mrs.  Betsy  Talbot 
Blackwell,  of  Mademoiselle. 


Observe  Hockey  Anniversary 

Radio  station  KOWH  and  its 
sports  director,  Jack  Sandler,  re- 
membered the  10th  anniversary  of 
hockey  in  Omaha.  On  Wednesday, 
November  16,  1939,  the  first  profes- 
sional hockey  game  was  played  in 
Omaha  with  the  Omaha  Knights  de- 
feating the  Tulsa  Oilers  3-2.  Ten 
years  later,  November  16,  1949,  the 
Omaha  Knights  celebrated  the  oc- 
casion by  beating  the  Louisville 
Blades  6-1. 

In  addition  to  the  ice  presentation, 
a  special  30-minute  radio  program 
was  aired  over  KOWH  Sunday, 
November  20,  consisting  of  a  wire 
recording  of  the  ice  ceremonies  and 
the  presentation  of  the  birthday 
cake. 


Special  RCA  Brochure 

RCA  recorded  program  services 
have  prepared  a  brochure  to  call  lo- 
cal advertiser's  attention  to  the  new 
Claude  Thornhill  Win  a  Holiday 
show  being  presented  on  the  Thes- 
aurus label.  The  listeners  will  take 
part  in  the  recorded  program  by 
identifying  an  untitled  melody  play- 
ed by  Thornhill.  RCA  services  ex- 
plain how  prizes  will  be  awarded  in 
the  local-national  contest. 

WOHI  On  1490-Kc. 

WOHI,  East  Liverpool,  O.,  will 
begin  broadcasting  Dec.  1  on  a  1490- 
kilocycle  spot  recently  vacated 
(11-27)  by  WWSW,  Pittsburgh, 
which  will  switch  to  970  kilocycles. 
WOHI  is  owned  by  the  East  Liver- 
pool Broadcasting  Co.,  with  Richard 
V.  Beatty  president  and  general 
manager.  Station  will  have  a  staff 
of  17. 


Anniversary  Album 

WRBL  of  Columbus,  Georgia,  has 
published  a  radio  album  marking 
the  21st  anniversary  of  their  station. 
The  booklet  includes  details  of 
WRBL's  new  studios,  the  Columbus 
market,  and  the  station's  coverage 
in  the  area. 


NETWORK  SONG  FAVORITES 

The  top  30  songs  of  the  week  (more  in  case  of  ties),  based 
on  the  copyrighted  Audience  Coverage  Index  Survey  of 
Popular  Music  Broadcast  over  Radio  Networks.  Published 
by  the  Office  of  Research,  Inc.,  Dr.  John  Peatman,  Director. 

Survey  Week  of  November  18-24,  1949 

TITLE  PUBLISHER 

A  Dreamer's  Holiday  Shapiro-Bernstein 

A  Thousand  Violins  Paramount 

Ain't  She  Sweet   Advanced 

Bye  Bye  Baby  J.  J.  Bobbins  &  Sons 

Crocodile  Tears  Johnstone-Montei 

Dear  Hearts  And  Gentle  People  E.  H.  Morris 

Don't  Cry  Joe  Harms 

Huckle  Buck  United 

Hush  Little  Darlin'  Michael 

I  Can  Dream  Can't  I  Chappell 

I   Never   See   Maggie    Alone  Bourne 

I've  Got  A  Lovely  Bunch  Of  Cocoanuts  Cornell 

Jealous  Heart  Acuff  &  Rose 

Just    For    Fun  Paramount 

Last  Mile  Home  Leeds 

Mule  Train  Walt  Disney 

My  Street  Campbell 

Now  That  I  Need  You.  (Where  Are  You)  Famous 

River  Seine  Remick 

Room  Full  Of  Roses  Hill  &  Range 

Rudolph  The  Red-Nosed  Reindeer  St.  Nicholas 

She   Wore   A   Yellow   Ribbon  Regent 

Slipping    Around  Peer 

Some  Enchanted  Evening  Chappell 

Someday  You'll  Want  Me  To  Want  You  Duchess 

That  Lucky  Old  Sun  Robbins 

Through  A  Long   And   Sleepless   Night  Miller 

Toot  Toot  Tootsie   Goodbye  Feist 

Way   Back   Home  Bregman-Vocco-Conn 

You're  Breaking  My  Heart  Mellin 

SEASONAL  CHRISTMAS  SONGS 

Santa  Claus  Is   Comin'   To   Town  Feist 

White  Christmas  Berlin 


Second  Group 

TITLE  PUBLISHER 

A  Man  Wrote  A  Song  Henry  Spitzer 

Charlie  My  Boy  Bourne 

Dardanella  Fred  Fisher 

Envy   Encore 

Festival  Of  Roses.  ..  j.  Witmark 

Hop  Scotch  Polka  Cromwell 

I  Only  Have  Eyes  For  You    Remick 

I  Want  You  To  Want  Me  To  Want  You  Mills 

If  I  Ever  Love  Again  Paxton 

Johnson  Rag  Miller 

Let's    Harmonize  Santley-Joy 

Make  Believe  (You  Are  Glad  When  You're  Soiry).  .  .  Bregman-Vocco-Conn 

Makin'  Love  Ukelele  Style  Maylair 

Maybe    It's    Because  Bregman-Vocco-Conn 

Meadows  Of  Haven  Laurel 

Music  Goes  'Round  And  'Round  Santley-Joy 

Scattered  Toys  Goldmine 

Sweetest  Words  I  Know  Life  Music 

Where    Are    You    Blue    Eyes  Knickerbocker 

Younger  Than  Springtime  Chappell 

You're  Always  There  Bregman-Vocco-Conn 

Copyright.  1949  by  Office  of  Research,  Inc. 


N€UJ  BUSINESS 


KTSL,  Los  Angeles:  American 
Cigarette  &  Cigar  Co.  has  renewed 
its  three-times-weekly  film  spot  par- 
ticipation in  "Lee's  Lair"  Mon.- 
Thurs.-Fri.  Sullivan,  Stauffer,  Col- 
well  &  Bayles  placed  the  account 
through  the  John  Blair  office,  New 
York.  Klever  Kook  Food  Co.,  for  its 
product,  Klever  Kook  Flour,  pur- 
chased one  five-minute  participation 
spot  weekly  for  13  weeks  on  "The 
Norma  Young  Show."  Lockwood- 
Shaklewood  agency  placed  the  ac- 
count. Ford  Dealers  Association  of 
Southern  California  have  placed  a 
series  of  one-minute  film  spot  an- 
nouncements ending  Dec.  30.  Spots 
will  be  used  Tuesday  and  Friday 
nights,  respectively,  at  approximate- 
ly 10:00  and  10:30  p.m.  J.  Walter 
Thompson  Co.  placed. 

Van  Camp  Sea  Food  Co.,  for  its 
Chicken  -  of  -  the  -  Sea  Tuna,  has 
bought  a  series  of  13  one-minute  film 
spot  announcements  ending  Febru- 
ary 1950.  Brisacher,  Wheeler  &  Staff 
placed  account  that  is  scheduled  for 
Thursday  nights  at  9: 00  p.m.  Metro- 
politan Buick  Dealers  Association, 
Inc.,  of  Los  Angeles,  are  extending 
their  KTSL  purchases  to  include  a 
series  of  eight  one-minute  film  parti- 
cipations in  the  "National  Profes- 
sional Football  Highlights"  program, 
Tuesdays,  7:30-8:00  p.m.  The  Mc- 
Carty  Co.  placed.  National  Premium 
Beer  has  bought  a  series  of  104  one- 
minute  film  announcements  running 
to  Nov.  3,  1950,  to  be  seen  on  Mon- 
day and  Friday  nights  at  10:30. 
Owen  &  Chappell,  Inc.  placed. 

KFBI,  Wichita,  Names 
Mattison  Program  Chief 

Wichita,  Kans. — 'Henry  Mattison 
has  been  named  program  director  of 
KFBI,  Wichita,  succeeding  Justin 
Bradshaw,  who  has  resigned  to  be- 
come manager  of  KLMR,  Lamar, 
Colo. 

Mattison  joined  KFBI  earlier  this 
year  as  program  production  chief. 
He  began  his  radio  career  in  1934 
with  the  Central  States  Broadcasting 
Co.,  Lincoln  and  Omaha,  Neb.  In 
other  staff  changes  at  KFBI,  Bob 
Page  becomes  director  of  news,  and 
Bob  Gadberry  becomes  director  of 
community  and  special  events  as 
well  as  sports  editor  and  chief  an- 
nouncer. 


Two  More  In  Radio  Pioneers 

Waterbury,  Conn.  —  Milton  H. 
Meyers,  general  manager  of  WWCO, 
Waterbury,  and  Ford  Billings,  com- 
mercial manager,  have  been  admit- 
ted to  membership  in  Radio  Pio- 
neers, the  minimum  requirement  for 
which  is  20  years  service  to  the  in- 
dustry. 


News  Analyst  On  'Girls'  Show 

John  Cameron  Swayze,  NBC  news 
commentator,  will  be  on  the  spot 
Sunday  night  when  he  appears  as 
guest  on  "Leave  It  to  the  Girls" 
over  NBC-television  at  7  p.m. 


: 


Section  of  RADIO  DAILY.  Tuesday.  November  29.  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


"MONOPOLY"  SAYS  W.  U.  OF  AT&T 


TELE  TOPICS 


A  CREDO  for  TV  programming  which, 
**  we  hope,  will  be  given  serious  con- 
sideration by  the  powers  that  be,  was 
voiced  by  Jack  Gould,  radio  editor  of  the 
N.  Y.  Times,  last  week  in  a  talk  over 
KFMV  (FM),  Hollywood.  Some  excerpts 
follow:  "It  must  reflect  the  entire  con- 
temporary scene  and  every  facet  of  hu- 
man endeavor,  and  it  must  provide  for 
minority  preferences  if  it  is  not  to  degen- 
erate into  repetition  and  sameness,  more 
vaudeville  and  more  mysteries.  .  .  .  Enter- 
tainment is  a  gamble,  and  creativeness  is 
the  most  illusive  thing  in  the  world.  We 
can  never  be  sure  of  what  or  who  will 
catch  the  public's  fancy.  Therefore  it  is 
common  practice  for  sponsors  and  broad- 
casters to  look  .for  the  sure  thing — box- 
office  stars  and  programs  which  have  al- 
ready met  public  acceptance.  They  want 
to  reduce  show  business  to  known  cer- 
tainties. But  television,  which  burns  up 
talent  at  a  prodigious  rate,  must  show  a 
willingness  to  replenish  our  culture,  to 
try  new  ideas  and  new  talent.  Diversity 
is  absolutely  essential." 


IN  VIEW  of  these  statements  it  should 
'  be  pointed  out  that  public  investment 
in  TV,  according  to  the  TBA  quarterly 
report,  is  estimated  at  $700,000,000,  and 
should  reach  one  billion  by  the  beginning 
of  1950.  Station  investment  is  estimated 
at  $36,000,000.  .  .  .  Results  of  a  just- 
completed  nationwide  poll  on  "Television 
In  America"  will  be  reported  by  Elmo 
Roper  on  his  CBS  AM  series  Dec.  4.  In- 
cluded in  the  survey  are  set  ownership  in 
various  income  groups,  viewing  habits  and 
impact  on  family  life.  .  .  .  Mark  Good- 
son  and  Bill  Todman,  of  giveaway  fame, 
have  closed  a  deal  with  Billy  Rose  for  a 
series  of  hour-long  shows  to  be  titled  "By 
Billy  Rose."  Four  short  stories  would  be 
dramatized  on  each  installment.  .  .  .  ABC 
will  scan  the  Pillsbury  Grand  National 
Recipe  Luncheon  at  the  Waldorf  Dec.  13. 
Art  Linkletter  will  emcee  and  Mrs.  Ele- 
anor Roosevelt  will  present  the  awards. 


CITY  AT  MIDNIGHT,"  sponsored  on 
WNBT  by  Bedford  Stores,  will  be 
dropped  after  tonite's  stanza.  We  still 
think  the  location  show  has  great  dra- 
matic possibilities  and  we'd  like  to  see 
it  return.  .  .  .  Comic  Billy  Vine  will  take 
over  the  emcee  chores  on  CBS-TV's  "54th 
Street  Revue,"  beginning  Dec.  9,  replac- 
ing Al  Bernie.  .  .  .  Mike  Hunnicutt  has 
been  signed  by  WMAL-TV,  Washington, 
for  two  shows  a  week.  One  is  a  15-minute 
stanza  with  his  wife,  Polly,  and  the  other 
a  musical  with  Charlie  Keaton.  .  .  .  Luigi 
Pirandello's  "Henry  IV,"  adapted  by  Mau- 
rice Valency  and  starring  Richard  Purdy 
and  Mary  Sinclair,  will  be  done  by  "Studio 
One"  next  week. 


Speidel  Cancels  Wynn 
After  Format  Dispute 


Disagreement  between  CBS  and 
Cecil  &  Presbrey  agency  over  the 
format  of  the  Ed  Wynn  show  has 
brought  about  cancellation  of  the 
recorded  airer  by  Speidel,  Inc.,  at 
the  end  of  next  month. 

The  program  had  been  slated  to 
go  on  a  bi-weekly  basis  at  the  be- 
ginning of  its  second  cycle  in  Jan- 
uary. Speidel  and  the  agency  in- 
sisted that  the  show  be  extended 
to  a  full  hour,  with  dual  sponsorship, 
with  Wynn  augmented  by  the  use  of 
additional  guests.  CBS,  which  owns 
the  package,  turned  thumbs  down  on 
this,  holding  out  for  the  present 
half-hour  format. 

CBS  sources  said  that  a  new 
bankroller  for  the  show,  on  a  weekly 
half-hour  basis,  is  expected  to  be 
signed  shortly. 


Jane  Rydstrom  Promoted 

Baltimore  — •  Jane  Rydstrom,  as- 
istant  producer  at  WAAM,  has  been 
promoted  to  producer-director.  Her 
first  assignment  is  a  daily  woman's 
show,  "Kitty  Dierken  Shops  For 
You." 


WOR-TV  Hoop  Sked 

Schedule  of  21  college  basketball 
games  has  been  lined  up  by  WOR- 
TV  beginning  Dec.  2  and  running 
through  Mar.  8.  Home  teams  teams 
will  be  Columbia,  St.  Francis  and 
the  New  York  Athletic  Club. 


Miles  Signs  "Queen" 
For  39-Wk.KTSL  Test 


Hollywood  —  Miles  Laboratories, 
for  Alka-Seltzer,  will  test  Jack 
Bailey's  "Queen  For  a  Day"  for 
video  via  a  39-week  run  on  Don 
Lee's  KTSL  beginning  soon  after 
the  first  of  the  year.  Contract  was 
signed  over  the  weekend  through 
Wade  agency. 

TV  version  will  follow  the  AM 
format  established  on  Mutual  dur- 
ing the  past  five  years,  but  will  not 
be  done  simultaneously.  It  will  be 
done  in  a  nighttime  half-hour,  once 
a  week. 

Program  was  seen  locally  on  Don 
Lee's  experimental  station  for  almost 
two  years,  1946-1948,  but  the  Miles 
contract  marks  its  commercial 
debut. 


Sundial  Buys  'Lucky  Pup' 

Sundial  Shoe  Division  of  Interna- 
tional Shoe  Co.  has  signed  with  CBS 
for  sponsorship  of  the  Friday  night 
installment  of  "Lucky  Pup"  begin- 
ning Jan.  20.  Hoag  &  Provandie, 
Boston,  is  the  agency.  Program  is 
sponsored  on  Thursdays  by  Bristol- 
Myers  for  Ipana. 


WFIL-TV  Sells  Wrestling 

Philadelphia  —  Jacob  Hornung 
Brewing  Co.,  through  Clements 
agency,  has  signed  with  WFIL-TV 
for  sponsorship  of  a  weekly  wres- 
tling program,  effective  Nov.  28, 
originated  by  the  Du  Mont  web. 


Cost  Of  Canadian  Video  Web 
Estimated  At  $25,000,000 


Montreal — The  first  estimate  ever 
made  of  what  it  would  cost  Canada 
to  set  up  a  TV  network  was  given 
at  the  Royal  Commission  on  Na- 
tional Advancement  of  Arts,  Letters 
and  Sciences  today  by  Stuart  Finlay- 
son,  general  manager  of  Canadian 
Marconi  Co. 

His  minimum  estimate:  $25,000,000. 

Rt.  Hon.  Vincent  Massey,  Com- 
mission chairman,  asked  Finlayson 
for  the  estimate,  saying  that  to  date 
everyone  had  replied  with  the 
words  "stupendous,  colossal." 

"Put  the  estimate  in  dollars,  not 
superlatives."  Massey  requested. 

Finlayson  warned  that  his  figures 
were  not  definitive  but  added  that 
each  station  would  cost  a  minimum 
of  half  a  million  dollars.  As  at  least 
50  such  stations  would  bo  needed  in 


a  Canadian  net  this  would  mean  an 
outlay  of  $25,000,000. 

In  addition,  he  said,  several  hun- 
dred relay  stations  costing  around 
$80,000  each  would  be  needed.  That 
would  account  for  another  nearly 
$20,000,000. 

On  top  of  this,  he  added,  would 
be  the  interval  expense — that  is,  the 
money  that  would  have  to  be  spent 
between  the  time  construction 
started  on  the  stations  and  when 
the  stations  actually  began  trans- 
mission. 

Closing  this  estimate.  Finlayson 
emphasized  again  that  these  figures 
were  not  definite. 

"Anyone,"  he  said,  "is  liable  to 
come  along  and  say  'Mr.  Finlayson, 
you  have  overlooked  this  little  item 
will  cost  another  $10,000."' 


Hits  FCC  Edict  On 
interconnection 
Of  Relays 

(Continued  from  Page  1) 

links  for  segments  of  the  overall 
relay  distance — a  requirement  the 
Bell  System  has  bitterly  fought. 

The  FCC,  however,  appears  to 
look  upon  inter-connection  as  only 
a  temporary  measure,  having  made 
it  plain  that  it  feels  TV  relay  will 
eventually  be  a  common  carrier 
operation  and  having  warned  it 
would  be  unwise  to  make  any  long- 
term  investment  in  private  TV  re- 
lay facilities. 

Private  companies,  on  the  other 
hand  were  urged  to  try  to  amortize 
present  investments  as  early  as  pos- 
sible. 

Western  Union  feels  that  the  Com- 
mission is  unfairly  discriminating 
against  it  if  it  fails  to  order  inter- 
connection on  the  same  basis  be- 
tween Western  Union  and  tele- 
ohone  comoany  facilities  as  between 
private  and  telephone  company  fa- 
cilities. WU  argued  for  continued 
competition  in  the  TV  relay  field 
as  the  best  assurance  of  constantly 
improving  service. 

It  was  argued  that  the  Bell  Sys- 
tem has  more  eauipment  in  the  New 
York-Philadelphia  link  than  in  all 
the  rest  of  the  country — because  that 
is  where  the  heavv  competition  is. 

Sookesmen  for  DuMont,  TBA  and 
Philco  were  also  heard  in  protest 
gainst  a  Bell  System  monopoly, 
while  counsel  for  the  telephone 
company  said  the  company  is  not 
pointing  toward  monopoly. 


Race  Results  Aired 

Via  New  Projector 


Miami — The  Resultas^ope.  a  new 
device  developed  by  Max  J.  Weis- 
feldt,  vice-president  of  the  Charles 
Anthonv  Gross  agency,  will  be  used 
by  WTVJ  beginning  tomorrow  to 
air  results  of  lo^al  horse  races  under 
sponsorship  of  Blatz  Brewing  Co. 

Using  special  gauge  motion  pic- 
ture film,  the  Resultascope  shows 
winning  horses  passing  a  picture  of 
the  grandstand  of  the  park  in  which 
they  are  racing.  The  pictured  horses, 
not  the  ones  in  the  actual  race, 
wear  the  numbers  of  the  actual 
winners.  Prices  paid  arc  shown  on 
a  close-up  of  a  tote-board.  Each 
result  together  with  opening  and 
closing  commercial  runs  about  a 
minute.  After  demonstration  before 
Blatz  officials  in  Milwaukee  last 
week,  the  brewery  contracted  with 
Weisfeldt  and  WTVJ  to  sponsor  the 
entire  results  of  Tropical.  Hialeah 
and  Gulfstream. 


8 

 RADIO  DAILY  

Tuesday,  November  29,  194*.  j 

Mitchell  Talk  Feature 
Of  Dist.  16.  NABr  Meet 

COAST-TO -CODST 

New  England  Group 
Form  Regional  Web 

(Continued  from  Page  1) 

Customers."  He  also  discussed  sales 
techniques  of  the  other  media  and 
BAB  sales  aids. 

The  agency  viewpoint  on  broad- 
casting research  was  discussed  at 
length  by  Gene  Duckwall,  business 
manager  of  Foote,  Cone  and  Bel- 
ding,  Los  Angeles.  Duckwall  made 
the  following  statement: 

"Radio  facilities  are  now  suffering 
competitively  because  of  the  lack 
of  basic  research.  All  station  and 
networks  must  first  have  coverage 
figures.  Such  figures  to  be  usable 
should  be  standardized.  These  are 
now  available  from  BMB.  The  sec- 
ond BMB  study  will  be  much  more 
usable  than  the  first  and  will  be 
used  much  more  by  the  time-buyer. 

"Secondly,  stations  and  networks, 
especially  the  urban  facilities,  need 
program  measurement  figures  which 
indicate  the  audience  in  specific 
time  periods.  Facilities  are  not  fully 
prepared  to  sell  time  until  they  have 
this  fundamental  research." 

In  addition  to  the  previous  listed 
arrivals,  the  following  also  attended: 

Allen  B.  Alexander,  KRUX, 
Phoenix;  Wallace  Boone,  KNBH. 
Hollywood;  George  Bradley,  KTUC, 
Tucson;  Bill  Connelly,  KOOL, 
Phoenix;  William  Cook,  KTCK,  Tuc- 
son; Bob  Garland,  KOOL,  Phoenix; 
Harold  Gates,  KTAR,  Phoenix; 
Riley  Gibson,  KXO,  El  Centro; 
Harry  Hamleton,  KNOB,  Nogales; 
Bill  Harvey,  KTAR,  Phoenix;  Sam 
Marcus,  KNOG,  Nogales;  John  C. 
Merino,  KFSD,  San  Diego;  Don 
Metclafe,  KYUM,  Yuma;  Gail  Hum- 
mel, KTKT,  Tucson;  Albert  Johnson, 
KOY,  Phoenix;  Lee  Little,  KTUC, 
J.  E.  Miller,  KTAR,  Phoenix;  Jack 
Murphy,  KSUN,  Bishop,  Ariz.; 
Harper  M.  Phillips,  KVOA,  Tucson; 
Don  Rankin,  KOY,  Phoenix;  Charles 
E.  Salik,  KCBQ,  San  Diego;  Wayne 
Sanders,  KCNA,  Tucson;  Ray 
Smucker,  KYUM,  Yuma;  Robert  E. 
Spirso,  KOY,  Phoenix;  Jack  Tighe, 
KTIP,  Porterville,  California;  Victor 
A.  Vaac,  KRUX,  Glendale. 

Mitchell  spoke  most  of  the  morn- 
ing and  early  afternoon  and  many 
of  the  delegates  expressed  them- 
selves as  being  completely  sold  on 
his  remarks. 


Oil  Co's  Set  Contract 

Columbus,  Ind.  —  Arrangements 
were  completed  recently  for  the 
Sinclair  Refining  Company,  the  Sni- 
der Oil  Company  and  the  Sinclair 
Distributor,  for  the  companies  to 
bankroll  15  fifteen-minute  programs 
per  week  over  Station  WCSI.  The 
arrangements  were  completed  by 
Graeme  Zimmer,  radio  director  of 
WCSI  and  Edgar  L.  Snider,  presi- 
dent of  the  Sniter  Oil  Company. 

WMAL  Store  For  Needy 

Washington,  D.  C. — Jim  Gibbons 
has  opened  his  WMAL  Country 
Store  with  a  broadcast  over  WMAL 
from  the  store  located  on  F  Street 
in  front  of  the  Capitol  Theater. 
Canned  food,  toys  and  other  useful 
articles  contributed  by  the  people 
of  Washington  to  the  the  Country 
Store  will  be  distributed  bv  the 
Christmas  Bureau  of  the  United 
Community  Services  to  the  needy 
families.  Each  day,  from  Monday 
through  Friday,  a  special  program 
will  be  broadcast  from  the  Store 
at  4: 30. 

M.  Fonda  Visits  Home  Island 

Trenton,  N.  J.— WTTM  engineer 
Michael  Fonda  is  enroute  to  the 
island  of  Malta  to  revisit  his  birth- 
place for  the  first  time  in  eighteen 
years.  Fonda  carries  with  him  spe- 
cial WTTM  recording  equipment 
which  he  will  use  to  tape  interviews 
and  highlight  events  for  broadcast 
over  the  station  early  in  December. 

Farm  Hour  Feature  Renewed 

Pittsburgh,  Pa.— Med  Maxwell's 
feature  on  KDKA's  Farm  Hour, 
"Let's  Go  Visiting,"  has  been  re- 
newed for  another  52  weeks  by 
Allied  Mills,  Inc.,  through  Western 
Advertising  Agency,  Inc.  The  pro- 
gram is  heard  Tuesday  and  Thurs- 
day mornings  on  the  Pittsburgh 
Westinghouse  Stations. 


KTAR  Men  Get  Movie  Roles 

Phoenix,  Ariz. — Three  members  of 
the  KTAR  production  staff  appeared 
in  supporting  roles  of  a  movie  filmed 
around  here  by  Ventura  Produc- 
tions, a  subsidiary  of  Eagle-Lion. 
The  picture,  titled  "Blaze  of  Glory," 
stars  Billie  Burke,  Lon  McAllister, 
and  Lois  Butler.  Those  appearing 
in  the  film  from  KTAR  are  Rol 
Laughner,  Paul  Hughes,  and  Bill 
Peterson. 

WHBF  Contest  Winner 

Rock  Island,  111.  —  WHBF  and 
WHBF-FM  presented  a  17  -  jewel 
wrist  watch  to  Barbara  Wilson,  17- 
year-old  winner  of  the  local  "I 
Speak  For  Democracy"  contest  spon- 
sored by  the  Rock  Island  Junior 
Chamber  of  Commerce.  Over  two 
hundred  persons  attended  the  speech 
competition,  in  which  nine  high 
school  students  participated. 

Cutting  Joins  KITO 

San  Bernardino,  Calif. — Dick  Cut- 
ting, formerly  of  CBS  Western  Di- 
vision News  and  SDecial  Events, 
has  joined  the  staff  of  KITO.  Cut- 
ting was  also  program  and  music 
director  for  KFAC  in  Los  Angeles. 
While  on  the  announcing  staff  of 
KNX  (Los  Angeles),  Cutting  was 
announcer  for  the  Norman  Corwin 
summer  series.  At  KITO  he  will 
take  charge  of  special  events  and 
news  departments. 

KEX  Christmas  Series 

Portland,  Ore.  —  The  annual 
Christmas  children's  program  series 
began  by  KEX  with  the  initial 
broadcasts  of  two  regulars,  "The 
Cinnamon  Bear"  and  "Letters  to 
Santa."  Broadcast  Monday  through 
Saturday,  "Letters  to  Santa"  is 
aired  at  4  to  4: 15  p.m.,  and  "The 
Cinnamon  Bear"  is  heard  at  4:45  to 
5  p.m. 


BAB  Mails  Folder 

On  Furniture  Business 


The  first  of  the  BAB  retail  infor- 
mation folders  carrying  descriptive 
material  on  different  retail  enter- 
prises have  been  received  by  NAB 
member  stations.  The  folders  con- 
tain an  analysis  of  the  operation, 
economics,  merchandising,  and  ad- 
vertising problems. 

The  first  release  was  on  furniture 
and  the  next  one  to  be  released 
on  December  1  is  on  the  jewelry 
business.  The  Bureau  says  other 
folders  will  be  published  monthly 
to  bring  salesmen  at  the  local  level 
up  to  date  in  each  of  the  businesses 
he  serves. 


No  Replacement  Set 
For  CBS  Sun.  Programs 

CBS  has  not  yet  set  program  re- 
placements for  the  two  Sunday  af- 
ternoon half-hour  segments  dropped 
this  week  by  the  Longines-Wit- 
tnauer  watchmaking  company  effec- 
tive December  18.  Time  slots  at  2 
p.m.  and  5:30  p.m.,  were  formerly 
respectively  occupied  by  Michel  Pi- 
astre's Symphonette  and  the  Choral- 
eers.  Longines-Wittnauer  had  been 
bankrolling  both  shows  for  the  past 
year.  Their  withdrawal  leaves  CBS 
with  practically  no  sponsored  pro- 
grams on  Sunday  afternoon. 


Wrigley  Renews  Autry 

William  Wrigley,  Jr.  Company, 
Chicago,  has  renewed  its  sponsorship 
of  CBS'  "Gene  Autry  Show"  for  an- 
other 52  weeks  effective  December 
24,  it  was  announced  yesterday.  Ser- 
ies is  aired  Saturdays,  8: 00-8: 30  p.m., 
EST.  Agency  is  Ruthrauff  &  Ryan, 
Inc.,  Chicago. 


KHO  Tower  Damaged 
In  Northwest  Wind  Storm 


(Continued  from  Page  1) 

west  with  gales  of  ninety  miles  an 
hour,  and  gusts  up  to  105  miles  per 
hour.  The  damage  to  the  KHQ 
tower  was  the  only  interference 
with  radio  transmission  that  was 
reported,  according  to  traffic  of 
ficials  at  the  major  network's  New 
York  headquarters. 

KHQ  officials  estimated  that  375 
to  400  feet  of  the  slender  steel 
structure  still  remained  standing. 


Young  Joins  WCBS 

Chet  Young  has  joined  the  sales 
staff  of  WCBS,  New  York,  as  an  ac 
count  executive  effective  immediate 
ly  it  was  announced  by  Don  Miller, 
sales  manager.  For  the  past  five 
years  Young  has  been  a  member  of 
the  WOR  sales  staff  and  previously 
was  associated  with  the  Associated 
Press  radio  department  and  the  traf 
fic  department  of  United  Air  Lines. 


(Continued  from  Page  1) 

tel  Statler  today  to  meet  with 
advertisers. 

'Buy  the  Boston  Station  of  Your 
Choice— NEBS  Delivers  the  Rest  of 
New  England"  has  been  selected 
as  a  slogan. 

Maine  stations  included  in  NEBS 
are:  WABI,  Bangor,  WLAM,  Lewis- 
ton-Auburn,  WPOR,  Portland,  and 
WTVL,  Waterville.  Listed  from  New 
Hampshire  are:  WFEA,  Manchester, 
WKNE,  Keene,  WLNH,  Laconia, 
and  WMOU,  Berlin. 

WJOY,  Burlington,  and  WSKI, 
Montpelier-Barre  are  in  the  web 
from  Vermont.  Massachusetts  sta- 
tions are:  WACE,  Chicopee-Spring- 
field,  WALE,  Fall  River,  WBEC, 
Pittsfield,  WBKA,  Brockton,  WBSM, 
New  Bedford,  WEIM,  Fitchburg, 
WHAV,  Haverhill,  WKOX,  Framing- 
ham,  and  WNEB,  Worcester.  The 
lone  entry  from  Rhode  Island  is 
WHIM,  Providence,  and  from  Con- 
necticut, WTHT,  Hartford. 


GOP  Publicity  Director 
Dies  Suddenly  On  Sun. 

(Continued  from  Page  1) 

paper  career  began  in  1920  with 
The  Washington  Post  following  his 
graduation  from  Wabash  College 
and  the  Catholic  University  of 
America. 

He  later  worked  with  The  United 
States  Daily,  Universal  News  Serv- 
ice, The  Philadelphia  Public  Ledger, 
and  The  Philadelphia  Inquirer.  He 
was  chief  of  the  Washington  Bureau 
for  the  Inquirer  for  eight  years 
before  becoming  Republican  pub- 
blicity  director. 

Murphy  is  a  former  president  of 
the  National  Press  Club  and  vice- 
president  of  the  White  House  Cor- 
respondents Association. 

He  is  survived  by  his  wife,  Mrs. 
Maybelle  Murphy;  a  son,  William 
Gainer  Murphy;  and  a  daughter, 
Mrs.  Thomas  C.  Fraser.  A  requiem 
mass  will  be  offered  at  St.  Ann's 
Roman  Catholic  Church  today  in 
Washington.  Murphy,  a  second  lieu- 
tenant in  the  first  World  War,  will 
be  buried  in  Arlington  Cemetery. 


Hope  Plugs  Balloons 

Hollywood — Bob  Hope  and  West 
Coast  disk  jockey  Johnny  Grant 
headlined  a  special  five-minute  ABC 
broadcast,  Johnny  on  the  Spot, 
sponsored  by  RCW  enterprises  of 
Los  Angeles  yesterday. 

Cowan  and  Whitmore  Agency 
handled  the  program  which  was 
carried  over  the  full  ABC  network 
to  plug  RCW's  circus  balloon  toys. 

Mack  To  Speak  On  ABC 

A  report  on  the  national  economic 
outlook  will  be  made  on  the  ABC 
broadcast  of  Headline  Edition  to- 
night by  Walter  S.  Mack,  president 
of  the  Pepsi-Cola  Co.  Mack  will  be 
interviewed  in  Dallas,  Texas. 


MILLER  HERALDS  ERA  OF  PROSPERITY 


NAB  President  Tells  Southwest  Group 
That  Both  AM  Radio  And  Television 
Will  Prosper  In  Years  Ahead 


Weekend  Listening 
Increases  In  New  York 

Weekend  morning  and  evening 
listening  increased  in  November, 
but  afternoon  listening  dropped 
considerably  and  midweek  listen- 
ing was  down  in  all  periods,  ac- 
cording to  the  latest  Pulse  radio 
survey  in  the  metropolitan  New 
York  area. 

The  top-rated  programs  in  the 
period  of  Nov.  1-7  were,  evening, 
Jack  Benny,  21.0;  Walter  Winchell, 
19.3;  "Lux  Radio  Theater,"  18.8; 
"Amos  'n'  Andy,"  17.0;  "Suspense," 
14.5;  "Godfrey's  Talent  Scouts,"  13.5; 

(Continued  on  Page  2) 

Capehart-Farnsworth  Buy 
Xmas  Program  On  Mutual 

Taking  its  first  dip  into  network 
advertising,  the  Capehart-Farns- 
worth Company,  an  International 
Telephone  &  Telegraph  Company 
subsidiary,  has  signed  with  Mutual 
as  sponsor  of  the  one-shot  "A  Christ- 
mas Carol"  featuring  Lionel  Barry- 
more  as  Scrooge  on  Christmas  Day 
over  the  entire  MBS  web.  Previous- 
ly, Capehart  -  Farnsworth  dropped 
most  of  its  advertising  coin  in  mag- 
azines and  newspapers.  J.  M.  Mathes 
is  the  agency. 


Quick  As  A  Flash  Show 
Moves  From  MBS  To  ABC 


Audience  participation  program, 
"Quick  As  A  Flash"  moves  from 
Mutual  to  ABC  starting  December 
12,  sponsored  by  Quaker  Oats,  it 
was  announced  yesterday.  To  be 
heard  on  211  stations,  the  program 
will  be  presented  by  Quaker  Oats 
(Continued  on  Page  2) 


Worldwide  Coverage 

"Russia  Today,"  the  special 
two  stanza  ABC  broadcast  on  the 
Soviet  Union  featuring  Joseph 
Newman  and  Edmund  Stevens, 
will  be  transmitted  to  Airica, 
Europe.  Asia  and  South  America 
by  the  Voice  of  America,  it  was 
announced  yesterday.  Newman 
and  Stevens  are  both  seasoned 
foreign  correspondents  who  cov- 
ered Moscow  lor  U.  S.  papers. 


Survives  Crash 

Dr.  Luis  de  la  Rosa,  president 
of  the  Mexican  Association  of 
Broadcasters,  was  reported  among 
the  passengers  who  survived  the 
crash  of  the  Mexico  City  bound 
American  Airlines  plane  at  Dal- 
las, Texas,  yesterday.  Dr.  de  la 
Rora  was  taken  to  the  Parkland 
Hospital  along  with  15  other  in- 
jured passengers.  Thirty  others 
were  killed  in  the  airline  dis- 
aster. 

Global  TV  Network 
Forecast  By  Jolliffe 

The  possibility  of  a  world-wide 
television  network  was  presented 
yesterday  to  198  graduates  of  RCA 
Institutes  by  Dr.  C.  B.  Jolliffe, 
executive  vice-president  in  charge 
of  RCA  laboratories. 

Dr.  Jolliffe,  in  his  address  at  the 
exercises  held  in  Radio  City,  said 
"Transoceanic  planes,  flying  a  pre- 
determined distance  from  each 
other,  could  serve  as  radio  relay 
stations  and  speed  video  programs 
(Continued  cn  Page  8) 

Beatty  Covers  Air  Crash 
For  NBC  News  Broadcast 

Morgan  Beatty,  NBC  "News  Of 
The  World"  commentator,  scored  a 
radio  news  beat  yesterday  when 
he  broadcast  an  on-the-scene  de- 
scription of  the  American  Airlines' 
DC-6  disaster  near  Dallas.  Beatty, 
who  normally  does  his  "News  Of 
The  World"  program  from  New 
(Continued  on  Page  5) 


Seasonable  upturn  in  national  spot 
business  for  cough  and  cold  reme- 
dies coupled  with  the  introduction 
of  the  new  antihistamine  has 
brought  a  sizeable  increase  in  busi- 
ness to  stations  throughout  the  coun- 
try with  advertisers  using  both  the 
large  and  small  markets.  Radio 
Daily  learned  yesterday. 

Listed  among  the  spot  users  are 
Guards  Cold  Tablets,  4-Way  Cold 
Tablets,  Pine  Cough  Drops,  Smith 


College  Basketball  To 
Be  Aired  By  WM6M 

College  basketball  games  in  New 
York  City  will  be  broadcast  by 
WMGM  this  winter.  The  schedule 
calls  for  the  airing  of  54  games  from 
Madison  Square  Garden,  eight  from 
the  69th  Regiment  Armory,  and 
other  post-season  games. 

The  games  will  be  sponsored  by 
the  Adler  Shoe  Stores,  Buddy  Lee 
Clothes,  Dynamic  Stores,  Nedick's 
and  the  New  York  World-Telegram; 

(Continued  on  Page  2) 

Studio  Transmitter  Links 
Getting  FCC  Approval 

Washington  Bureau  of  RADIO  DAILY 
Washington — The  FCC  announced 
yesterday  a  proposed  change  in  the 
rules  regarding  studio  transmitter 
links  to  license  such  links  to  AM 
stations.  These  stations  would 
operate   in  the  925-940   mc.  band, 

(Continued  on  Page  3) 

Will  Honor  Gertrude  Berg 
With  Presentation 

New   York's    Cinema   Lodge  of 
B'nai  B'rith  will  pay  tribute  to  Mrs. 
Gertrude  Berg,  star  of  "The  Gold- 
bergs." CBS  television   and  radio 
(Continued  on  Page  5) 


Brothers  cough  drops.  Hill's  Cascara 
Quinine  tablets,  Vicks  VapoRub, 
Luden's  Cough  Drops.  Grove's  Quin- 
ine, Dr.  Drake's  Cough  Remedy, 
Musterole,  Pertussin  and  Rem. 

The  entry  of  the  antihistamine  ad- 
vertisers into  radio  emphasizing  the 
magic  of  their  cold  preventitive  tab- 
lets has  caused  some  of  the  old  line 
cough  and  cold  remedy  manufactur- 
ers to  step  up  their  spot  campaigns; 
(Continued  cn  Page  8) 


Phoenix  —  Justin  Miller, 
president  of  NAB,  addressing 
the  16th  District  NAB  meet- 
ing at  Paradise  Inn  yester- 
day, forecast  prosperous  years 
ahead  for  both  radio  and  tele- 
vision and  said  "more  radio 
sets  are  being  sold  than  ever 
before,  which  discounts  the 
theory  that  video  will  put  ra- 

(Continued  on  Page  5) 

Town  Meeting  Culling 
To  Half  Hour  Program 

"America's  Town  Meeting  of  the 
Air,"  currently  a  full-hour  program 
on  the  ABC  network,  will  cut  to  a 
half  hour  with  the  broadcast  of 
either  January  3rd  or  10th  and  will 
continue  on  the  network  as  a  co-op 
sponsored  show,  it  was  announced 
yesterday. 

In  adopting  a  half-hour  format 
the    program   will   use    only  two 

(Continued  on  Page  2) 

Mutual  Will  Broadcast 
All-Star  Football  Game 


For  the  eleventh  consecutive  year, 
Mutual  will  broadcast,  over  the  en- 
tire web,  a  play-by-play  description 
of  the  annual  all-star  East-West 
football  game  Dec.  31.  This  year's 
game  is  the  twenty-fifth  annual 
clash   between   the   all   stars  and 

(Continued  on  Page  3) 


Distinct  ion 

Hartford— WTIC  has  been  cited 
lor  distinguished  service  to  farm 
safety  during  the  year  ending 
August  1,  1949  by  the  National 
Safety  Council.  The  award  was 
one  of  14  given  to  stations 
throughout  the  country  and  the 
only  one  received  by  a  New  Eng- 
land station.  It  was  made  at  the 
annual  conference  of  Radio  Farm 
Directors  in  Chicago. 


Cold  Remedy  Advertisers 

Increase  Spot  Campaigns 


2 


RADIO  DAILY 


Vol.  49,  No.  39     Wed.,  Nov.  30,  1949     10  Cts. 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH     :    Business  Manager 


Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18).  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch.  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicojjte, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily. 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337,  7-6338. 
Cable  address:  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
6425  Hollywood  Blvd.        Phone:  Gladstone  0436 

WASHINGTON  BUREAU 
Andrew  H.  Older,  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
H«l  Tate,  Manager. 
360  No.   Michigan  Ave. 
Phone:  Randolph  6-6650 
SOUTHWEST  BUREAU 
Paul  Glrard.  Manager 
Tower  Petroleum  Bldg.. 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
nnder  the  act  of  March  3,  1879. 


FINANCIAL 


—  (November  29) 

NEW  YORK  STOCK  EXCHANGE 


ABC   

Admiral  Corp.  .  .  . 
Am.  Tel.  &  Tel.  . 

CBS  A   

Philco   

Philco  pfd  

RCA  Common  . 

RCA   1st  pfd  

Stewart-Warner  .  . 
Westinghouse  .  . 
Westinghouse  pfd. 
Zenith  Radio 


High 

7i/4 
28% 


Low 
7 

28% 


Close 
7'/« 


Net 
Chg. 


Vs 


28%  —  1/4 


1471/s  146%  147      +  l/s 


25 
30 
84 

121/2 
73V4 
11% 
275/g 


243/4 
293/4 

82l/2 
121/4 
731/4 
11% 
27% 


+ 


25 
30 

821/2  — 
123/s  + 
73V4  — 
11%  — 
271/2 


1003/4   1003/4   1003/4  —  1/4 

285/s     285/8     285/g  —  % 

NEW  YORK   CURB  EXCHANGE 

Hazeltine  Corp.  ...  15%    1434    143,4  ■ 
Nat.  Union  Radio       25/8      21/2  2'/2 

OVER  THE  COUNTER 

Bid  Asked 

DuMont  Lab                             14y4  151/4 

Stromberg-Carlson                         133,4  15 


Wedding  Bells 

Enid  Rae  Levy,  daughter  of  Nat 
Levy,  RKO  Radio  eastern  division 
sales  manager  and  Mrs.  Levy,  was 
married  Sunday  to  George  Robert 
Pager,  of  this  city.  The  ceremony 
took  place  in  the  Waldorf  Astoria 
Hotel.  Miss  Levy  has  for  the  past 
few  years  been  active  in  the  pro- 
duction end  of  the  Ted  Mack  "Ori- 
ginal Amateur  Hour"  on  Radio  and 
TV. 


*  COfniNG  AND  GOING  ■< 


O.  B.  HANSON,  vice-president  and  chief 
engineer  at  NBC,  and  LESTER  LOONEY,  assis- 
tant manager  of  radio  allocations,  together 
with  FREDERICK  SMITH  and  HAROLD  MIT- 
LER,  television  engineers,  are  in  Camden,  N.  J., 
for  a  meeting  of  the  NBC-RCA  Victor  liaison 
committee. 

FRED  BERNSTEIN,  sales  manager  of  WTTM, 
Trenton,  N.  J.,  is  vacationing  with  his  family 
in  Charleston,  S.  C. 

ANDRE  ROBERT,  press  representative  of 
CKAC,  Montreal,  sailed  from  New  York  yes- 
terday aboard  the  De  Grasse. 

CHARLES  ADAMS,  executive  producer  of 
West  Hooker  Telefeatures,  Inc.,  is  in  New 
Hope,  Pa.,  for  conferences  on  a  new,  half- 
hour  dramatic  package. 

CY  HOWARD,  producer  of  "My  Friend 
Irma"  and  "Life  With  Luigi"  on  CBS,  is  back 
in  Hollywood  following  a  week  in  Chicago  and 
Milwaukee. 

JOHNNY  OLSEN,  emcee  on  "Ladies  Be 
Seated"  over  ABC;  his  wife,  PENNY,  and  the 
entire  cast  of  the  show  are  in  St.  Louis.  The 
show  will  originate  the  remainder  of  the  week 
at  the  St.  Louis  Food  Fair. 


SARA  BRENER,  that  telephone  -  operatoi 
voice  on  the  Jack  Benny  program  over  CBS, 
is  in  town  from  Hollywood. 

G.  L.  CARRINGTON,  president  of  the  Altec 
Companies,  and  DR.  E.  M.  HONAN,  engineer- 
ing manager  of  the  Altec  Lansing  Corp.,  both 
of  whom  had  been  in  New  York  on  business, 
have  returned  to  the  West  Coast. 

JESSE  B.  MASS,  American  network  news 
writer,  yesterday  left  for  his  annual  three- 
week  vacation  at  Miami  Beach,  Fla. 

SAMUEL  R.  SAGUE,  president  of  WSRS, 
Cleveland,  spent  the  Thanksgiving  week-end 
in  Washington,  and  now  is  in  New  York  on 
a  business  trip. 

KEN  SPARNON,  of  the  BMI  field  staff,  is 
en  route  to  Rochester,  N.  Y.,  where  on  Fri- 
day he  will  address  the  radio  class  of  the  Uni- 
versity of  Rochester  on  the  subject,  "Music 
in  Radio  and  TV." 

BERT  LOWN,  station  relations  director  of 
Associated  Program  Service,  attended  this 
week's  NAB  regional  in  Phoenix,  Ariz.,  and 
now  will  go  on  to  San  Francisco  for  the  Dis- 
trict 15  confab  and  then  to  Salt  Lake  City, 
where  District  14  will  meet. 


College  Basketball 

To  Be  Aired  By  WMGM 

(Continued  from  Page  1) 

the  five  firms  are  also  footing  the 
bill  for  the  coverage  of  professional 
basketball. 

The  first  broadcast  will  be  to- 
morrow night  when  N.Y.U.  plays 
Vanderbilt  and  L.I.U.  opposes  Texas 
A  &  M  at  the  Garden.  Marty  Glick- 
man  and  Connie  Desmond  will  han- 
dle the  Garden  games  and  Glick- 
man,  Bud  Palmer,  and  Curt  Gowdy 
will  rotate  the  broadcasts  from  the 
Armory. 

Will  Air  Post-Season  Games 

WMGM  will  also  carry  two  after- 
noon broadcasts  and  five  evening 
broadcasts  of  the  National  Invitation 
Tourney  after  the  regular  season 
ends  in  addition  to  three  evening 
broadcasts  of  the  National  Collegi- 
ate Athletic  Association  finals  and 
the  East-West  All  Star  game. 


Town  Meeting  Cutting 
To  Half  Hour  Program 

(Continued  from  Page  1) 

speakers  with  part  of  the  time  be- 
ing allotted  to  a  question  and  an- 
swer period.  At  present  four  speak- 
ers are  used  on  each  program. 

The  program  was  launched  15 
years  ago  by  George  Denny,  Jr., 
and  patterned  after  the  New  Eng- 
land Town  Hall  meetings.  It  has 
been  the  recipient  of  many  public 
service  awards  and  Denny  recently 
returned  from  a  world  tour  at  which 
time  the  program  originated  in 
many  foreign  capitals. 


Quick  As  A  Flash  Show 
Moves  From  MBS  To  ABC 


(Continued  from  Page  1) 

on  Mondays,  Wednesdays,  and  Fri- 
days replacing  the  cereal  company's 
sponsorship  of  "Talk  Your  Way 
Of  It."  Bill  Cullen  will  emcee.  The 
agency  is  C.  J,  LaRoche  &  Company 
of  Chicago. 


Weekend  Listening 

Increases  In  New  York 


(Continued  from  Page  1) 

"Inner  Sanctum,"  12.2;  Louella  Par- 
sons, 12.0;  "My  Friend  Irma,"  11.5; 
and  "Crime  Photographer,"  11.5. 
The  top  three  evening  programs 
held  the  same  positions  in  the 
October  Pulse. 

Arthur  Godfrey  led  the  day-time 
5-a-week  ratings  with  9.7.  Other 
top  rated  day-time  programs  were: 
"Rosemary,"  8.3;  "Grand  Slam,"  7.9; 
"Helen  Trent,"  7.7;  "Our  Gal  Sun- 
day," 7.5;  "Big  Sister,"  7.4;  "Aunt 
Jenny,"  6.9;  "Ma  Perkins,"  6.9; 
"Wendy  Warren,"  6.7;  and  "Young 
Doctor  Malone,"  6.7. 

All  ratings  among  the  evening 
shows  have  showed  a  drop,  com- 
pared with  the  same  period  last 
year.  Benny  dropped  1.3,  Winchell 
dropped  3.0,  and  Lux  Radio  Theater 
dipped  4.2. 

Pulse  found  22.4  radio  average 
quarter-hour  sets  in  use  for  the 
week. 


Tery  To  Leave  WINS 
For  Music  Post  At  WFLN 


Joseph  Tery,  production  manager 
of  WINS,  New  York,  since  October. 
1948,  will  join  WFLN,  Philadelphia, 
on  Dec.  1,  as  head  of  the  music  de- 
partment. 

In  other  staff  changes  at  WINS, 
Helen  Sherritt,  formerly  of  WOKO, 
Albany,  has  been  named  assistant 
to  Dorothy  Aden,  continuity  editor. 
Miss  Sherritt  replaces  Grace  Whit- 
ing, who  has  been  appointed  assist- 
ant traffic  manager. 


KTLA  Gets  Fight  Film 

"Greatest  Fights  Of  The  Century," 
film  feature  sponsored  on  the  NBC 
interconnected  web  by  Chesebrough 
Manufacturing  Co.,  has  been  ex- 
tended by  the  bankroller  to  include 
KTLA,  Los  Angeles.  Effective  Jan. 
4,  26-week  pact  with  the  outlet  was 
placed  through  Cayton.  Inc, 


Power- 
under  control 

Big  Ruth  is  one  of  the  most 
powerful  beasts  under  the  big 
top.  But  it's  power  under  con- 
trol. She's  also  one  of  the  best 
trained  animals  in  the  circus. 

When  it  comes  to  producing 
low-cost  results  from  radio, 
W-I-T-H  has  high  power,  too — 
power  to  control  sales  and  profits. 

W-I-T-H  covers  92.3%  of  all 
the  radio  homes  in  the  Baltimore 
trading  area.  And  you  can  buy 
this  BIG  audience  for  amazing 
low  cost.  Yes,  sir!  W-I-T-H 
delivers  more  listeners-per-dollar 
than  any  other  station  in  town. 

That  means  you  can  get  BIG 
results  from  LITTLE  money  on 
W-I-T-H.  Call  in  your  Headley- 
Reed  man  and  get  the  full  story 
today. 


Baltimore  3,  Maryland 

TOM  TIN5LIY,  Piesldent 
Rapressntsd  by  Headfsy-Rcad 


Wednesday.  November  30.  1949 


RADIO  DAILY 


3 


*  AGENCY  NEWSCAST  + 


FRANK  BRADEN,  top  advance 
man  for  the  Ringling  Brothers- 
Barnum  &  Bailey  circus,  has  been 
engaged  by  Paramount  to  do  radio 
and  press  promotion  work  for  the 
picture,  "Samson  and  Delilah"  in 
key  center  cities. 


J.  A.  MAURER,  INC.,  Long  Island 
City,  New  York,  manufacturers  of 
16  mm.  professional  cameras  and 
other  camera  accessories  have  ap- 
pointed J.  M.  Hickerson,  Inc.,  New 
York,  for  advertising,  publicity  and 
public  relations  effective  Dec.  10. 


JOSEPH  FIELD  has  been  ap- 
pointed publicity  director  of  Comp- 
ton  Advertising,  Inc. 


THE  HOUSE  OF  WESTMORE, 
Inc.,  New  York  and  Hollywood,  has 
announced  the  appointment  of  the 
Harry  B.  Cohen  Advertising  Co. 
as  advertising  agency  for  Westmore 
Cosmetics.  The  appointment  is  to 
take  effect  immediately.  The  1950 
campaign  will  feature  full  page, 
four-color  advertisements  in  leading 
magazines. 


WILSON  A.  SHELTON  has  been 
name  vice-president  in  the  creative 
department  of  Dancer-Fitzgerald- 
Sample,  Inc.  He  was  formerly  asso- 
ciated with  Kenyon  &  Eckhardt, 
B.B.D.  &  O.,  and  The  Biow  Co. 


CLARK-WANDLESS-MANN,  Inc. 
take  pleasure  in  announcing  their 
appointment  as  exclusive  United 
States  representatives  for  WAPA, 
San  Juan,  Puerto  Rico. 


ARMY  AND  AIR  FORCE  recruit- 
ing programs  are  to  be  handled  by 
Grant  Advertising  Inc.,  Chicago. 


GEORGE  F.  SWARTZ  has  been 
named  an  assistant  to  the  president 
in  charge  of  advertising  and  pro- 
motion for  Textron,  Inc. 


CHARLES  C.  RADOW,  former 
business  manager  and  promotion 
director  of  the  Columbus  (O.) 
Philharmonic  Orchestra  Assn.,  has 
joined  the  Cye  Landy  Advertising 
Agency,  Columbus,  O.,  as  an  ac- 
count executive. 


PATRICIA  M.  RANDOLPH  has 
been  named  director  of  radio  and 
television  for  the  Adrian  Bauer 
Advertising  Agency,  Inc.,  Phila- 
delphia. Miss  Randolph  was  for- 
merly assistant  radio  and  television 
director  of  the  agency. 


CHARLES  ADAMS,  Detroit  the- 
atrical and  TV  producer,  has  been 
appointed  executive  producer  of 
West  Hooker  Telefeatures,  Inc.,  West 
Hooker,  president,  has  announced. 
Adam's  Detroit  office  merges  with 
the  Hooker  organization  with  plans 
now  under  way  for  a  New  York- 
Detroit  operation.  As  executive  pro- 
ducer for  Hooker,  Adams  takes 
charge  of  all  TV  productions. 


PHILIP  F.  BERNE  has  been  ap- 
pointed to  succeed  Ralph  Easton  as 
account  executive  of  Kal,  Ehrlich 
&  Merrick,  Inc.,  advertising  agency, 
Washington,  D.  C.  Berne  has  been 
with  Goldenberg's  department  store 
as  advertising  director  for  the  past 
four  years  and  prior  to  then  with 
the  U.S.  Treasury  Department's  pub- 
licity staff  and  the  New  York  news- 
paper PM. 


RUTH  HAVILAND,  former  New 
York  sales  promotion  and  advertis- 
ing manager  of  United  Air  Lines, 
has  joined  the  Tanis  Company 
marketing,  to  co-ordinate  New  York 
affairs.  She  will  work  out  of  the 
main  office  in  Philadelphia. 


Studio  Transmitter  Links 
Getting  FCC  Approval 

(Continued  from  Page  1) 

sharing  with  other  services  and 
with  the  understanding  that  they 
must  accept  interference  which 
might  develop  from  medical  equip- 
ment, even  though  it  is  not  likely 
such  interference  will  amount  to 
much. 

STL's  for  FM  stations  would  be 
continued  in  the  940-952  mc.  band, 
and  where  the  frequencies  are  avail- 
able both  types  of  stations  would 
be  permitted  to  use  STL's  both  at 
their  main  studios  and  at  other 
studios. 


Mutual  Will  Broadcast 
All-Star  Football  Game 


New  Gardiner  Series 

Don  Gardiner  has  been  signed  by 
ABC  for  a  weekly  five-minute  news 
summary  on  Monday  evenings 
starting  December  19.  He  will  pre- 
cede Henry  J.  Taylor's  analytical 
news  comment  which  will  move 
into  the  8:30  to  8:45  p.m.  (EST) 
time  slot  on  that  date. 


(Continued  from  Page  I) 

will  be  played  for  the  benefit  of 
the  San  Francisco  Shrine  Hospital 
at  Kezar  Stadium,  San  Francisco. 
Broadcast  time  has  been  set  for  5: 10 
p.m.    (EST) . 


Foot  Clinic  On  Coast  ABC 

Los  Angeles — "Flying  Feet,"  a 
program  of  interviews,  will  be  spon- 
sored by  the  Hiss  Clinic  on  behalf 
of  its  foot  clinic  starting  December 
3  over  five  California  stations. 
Booked  for  52  weeks  over  ABC 
owned  and  operated  stations  KECA 
and  KGO,  the  program  will  also 
be  heard  over  KFMB,  KITO  and 
KARM. 


Pat  Withrow  Hospitalized 

Charleston,  West  Va.  —  Pat  B. 
Withrow,  Jr.,  national  director  of 
Veterans  Hospital  Programs,  entered 
Charleston  General  Hospital  Satur- 
day for  a  gall  bladder  operation. 


He  Doesn't  Let  It  Grow 
Under  His  Feet 

Manicuring  the  lawn  with  a  mechanized  mower  or  trim- 
ming the  ears  off  a  "shilly-shallying  fuzzy-duzzy,"  he  is 
a  tireless  worker  who  cuts  through  grass  and  the  complex- 
ities of  big  government  with  equal  facility. 

As  a  widely  listened-to  network  news  commentator,  he 
brings  his  intense  energy  to  bear  nightly  on  "the  top 
of  the  news  as  it  looks  from  Washington."  His  aggressive 
reporting  has  built  a  weekly  audience  estimated  at 
13,500,000,  great  numbers  of  whom  regard  him  with 
esteem  akin  to  religious  fervor. 

Currently  sponsored  on  more  than  300  stations,  his 
broadcast — the  Fulton  Lewis,  Jr.  program — is  the  original 
"news  co-op."  It  offers  local  advertisers  network  prestige 
at  local  time  cost,  with  pro-rated  talent  cost. 

Since  there  are  more  than  500  MBS  stations,  there  may 
be  an  opening  in  your  city.  If  you  want  a  ready-made 
audience  for  a  client  (or  yourself),  investigate  now. 
Check  your  local  Mutual  outlet  —  or  the  Co-operative 
Program  Department,  Mutual  Broadcasting  System, 
1440  Broadway,  NYC  18  (or  Tribune  Tower,  Chicago,  11). 


4 


RADIO  DAILY 


Wednesday.  November  30.  1949 


Thank  You,  Mr.  Hedges 

"I  would  be  very  remiss  were  I 
not  to  acknowledge  the  splendid 
support  which  you  have  given  the 
Radio  Pioneers.  Likewise  I  think 
you  can  take  some  bows  for  being 
a  "potent  medium"  because  of  the 
immediate  response  that  was  given 
the  publication  of  Carl  Haverlin's 
story  on  the  Pioneers'  membership 
drive.  Both  Carl  and  I  have  received 
letters  from  applicants  who  are  far, 
far  away  from  New  York.  One  of 
them  was  Rex  Howell  of  KFXJ, 
Grand  Junction,  Colorado.  Another 
was  from  Charles  G.  Burke,  of 
K.FGO,  Fargo,  North  Dakota. 

"The  applications  are  really  pour- 
ing in  and  I  have  every  expectation 
that  by  next  March  we  will  succeed 
in  doubling  the  membership.  I  am 
going  to  put  them  to  work  on 
gathering  the  historical  data  and 
I  will  let  you  know  when  we  are 
ready  to  spring  that  story. 

"Many  thanks  for  the  many  things 
that  you  and  Radio  Daily  have  done 
to  boost  the  Pioneers. 

Cordially  yours, 
William  S.  Hedges 
President 
Radio  Pioneers 


Public  Spirited 

"I  would  like  to  point  out  to  you 
that,  although  station  WNAR  did 
not  receive  an  award,  it  considered 
the  awards  made  by  Freedoms 
Foundation  of  sufficient  importance, 
on  an  over-all  basis,  to  broadcast  the 
presentation  ceremonies  as  a  live 
remote. 

"We  feel  particularly  proud  of 
this  public  service  program  inas- 
much as  the  other  stations  that 
covered  the  event  were  doing  so — 
to  a  degree — because  of  their  per- 
sonal or  network  interest  in  the 
awards.  And,  if  memory  serves  me 
right,  the  other  radio  coverage  was 
all  playback  and  not  live. 

"It  would  be  helpful,  if  for  no 
other  reason  than  to  indicate  that 
the  radio  industry.  ...  at  least  our 
part  of  it  in  this  case.  .  .  .  doesn't 
operate  with  selfish  motives  in  mind. 
Our  concern  was  strictly  for  the 
benefit  of  the  public,  and  the  op- 
portunity it  provided  for  educating 
Americans  in  this  area  to  what  is 
going  on  in  this  country  for  the 
benefit  of  the  people  themselves. 
And  that  is  the  primary  purpose 
of  Freedoms  Foundation." 

Sincerely, 
J.  Arthur  Lazell, 
News-Special  Events, 
WNAR,  Norristown  Pa. 


Tom  Williams 

Tom  Williams,  the  Ole  Dirt  Dob- 
ber,  who  for  16  years  conducted  the 
"Garden  Gate"  program  over  CBS, 
died  of  pneumonia  in  Nashville, 
Tenn.,  on  Monday  night,  Nov.  28. 
Williams,  a  noted  horticultural  ex- 
pert and  author,  was  58  years  old. 
He  is  survived  by  his  wife,  and  one 
daughter,  Peggy  Jean. 


Man  About  Manhattan.  .  .  I 

•  •  •  AROUND  TOWN:  Lever  Bros,  execs,  who  apparently  never 
heard  that  "life  begins  at  40,"  are  rejecting  all  job  applications  of 
persons  over  40  in  the  reorganization  and  expansion  of  their  operations. 
Rejects  include  some  ex-network  executives  with  many  years  experience 
in  radio,  promotion  and  advertising.  Isn't  that  just  dandy?  Without 
meaning  to  make  a  pun.  Lever  Bros,  figure  you're  all  washed  up  at 
40.  Wonder  who  they're  grooming  to  take  over  ior  Bob  Hope!  .  .  . 
Decline  of  network  giveaway  programs  in  the  Hooperatings  have  caused 
manufacturers  to  tighten  up  their  flow  of  free  merchandise  in  return  for 
plugs.  .  .  .  Hooper  intensifying  his  romancing  of  the  trade  press.  He's 
tossing  another  luncheon  this  week.  .  .  .  Cut  rate  TV  set  dealers  are  using 
the  mails  to  stimulate  set  sales  as  the  Christmas  season  approaches. 
.  .  .  Ethel  Colby  resumes  her  former  position  as  drama  and  movie  critic 
of  the  Journal  of  Commerce  as  of  Dec.  1st.  .  .  .  Marian  Young  (WOR's 
Martha  Deane)  has  been  elected  to  the  Board  of  Governors  of  the 
Fashion  Group — the  sole  radio  representative  on  the  board.  .  .  .  Em- 
ployment Note:  Moss  Associates  looking  for  a  gal  that  is  plenty  hep 
and  handy  in  giving  the  housewives  the  lowdown  on  recipes  and 
cookery  for  a  weekly  TV  cooking  show.  If  you're  the  gal,  contact  Stan 
Lee,  of  Moss'  TV  dep't. 

■fr         ft         "fr  & 

•  •  •  Staats  Cotsworth  will  appear  as  'Hastings'  in  the  all- 
star  revival  of  "She  Stoops  To  Conquer"  being  produced  by 
Maurice  Evans  at  the  City  Center  Dec.  28th,  with  Celeste  Holm, 
Brian  Ahearne,  Burl  Ives  and  Ezra  Stone.  .  .  .  Looks  as  tho' 
Wilbur  Stark  and  Jerry  Layton  engineered  another  coup  d'etat 
(who  dat?)  when  they  signed  film  star  Roscoe  Karns  for  radio 
and  TV.  .  .  .  Judy  Canova  and  Rodgers  &  Hammerstein  may  get 
together  after  all  for  a  B'way  musical  show  now  that  she  can 
do  her  air  show  from  N.  Y.  (They've  been  trying  for  2  years  to 
get  her  to  head  a  road  company  of  "Annie  Get  Your  Gun").  .  .  . 
John  Tillman  signed  to  handle  the  salespiel  on  WIPX's  hour-long 
"Voice  of  the  People."  .  .  .  Paul  Lukas'  criminology  series  for  TV, 
owned  by  Roberts  &  Carr  Productions  and  handled  through  Wm. 
Morris,  is  very  close  to  the  signing  stage.  .  .  .  Mimi  Benzell  is 
just  what  the  Metopera  needs  more  of.  She's  talented,  pretty, 
charming,  warm  and  besides,  we  like  her.  .  .  .  Herb  Sheldon's 
"You  Don't  Say"  film  short  opens  today  at  Grand  Central  Ter- 
minal newsreel  thittir.  .  .  .  ABC's  Joe  Hasel  is  like  the  U.  S.  Mail. 
Neither  rain,  or  snow,  etc.  keeps  him  from  doing  his  old  stuff. 
Which  is  by  way  of  saying  that  Joe  did  a  great  job  calling  the 
plays  in  the  Chi  Bears-Detroit  Lions  game  Thanksgiving  Day 
despite  the  snow  and  sleet. 

TV        it  ft 

•  •  •  Ivan  Black  (Harvard  man)  will  tell  all  to  Tex  McCrary 
(Yale  man)  on  the  "Tex  and  Jinx"  show  on  WNBC  this  morning  when 
Black  reveals  the  inner  workings  of  a  public  relations  office.  .  .  .  Alan 
Dale,  originally  booked  into  the  Copa  for  2  weeks,  will  stay  on  for  the 
remainder  of  the  current  show  on  the  insistence  of  Jimmy  Durante.  Dale 
is  set  for  the  Berle  show  on  the  6th.  .  .  .  The  Bill  Gernannts  (Lois  January) 
have  named  her  Jan.  .  .  .  It's  a  boy  at  the  Robert  A.  Whites.  He's  sales 
manager  for  Bob  Bories.  .  .  .  Mady  Christians'  guesting  on  the  Whiteman 
TV'er,  reading  the  Dorothy  Parker  piece,  "The  Waltz."  hugged  the 
applaudience.  Mady  oughta  be  gTeat  on  her  own  telestanza,  "Every- 
thing for  Angela,"  which  has  WNBT  execs  in  daily  huddles  with  pro- 
ducer Roger  Kay.  .  .  .  Phil  Spitalny's  all-girl  crew  opens  at  Las  Vegas' 
Last  Frontier  nitery  Dec.  16th  at  $11,500  weekly.  .  .  .  Cy  Howard,  with 
two  commercial  CBS  packages,  (My  Friend  Irma  and  Life  with  Luigi)  has 
another  creation  in  the  auditioning  stage,  "The  Prof,  and  Mr*.  O'Reilly." 


PROmOTION 


Farm  Youth  Exchange 

Station  WTIC  and  The  Hartford, 
Conn.  Courant  have  announced  the 
start  of  a  campaign  to  raise  $1,000 
so  that  Connecticut  may  take  part 
next  year  in  the  Intel-national  Farm 
Youth  Exchange. 

The  money  will  be  used  to  pay 
the  steamship  fare  of  a  Connecti- 
cut farm  boy  or  girl  who  will  visit 
Europe  for  a  three-months  stay- 
next  summer,  and  to  pay  the  travel- 
ing expenses  in  this  country  of  a 
European  farm  youth  sent  to  Amer- 
ica in  exchange. 

The  objective,  broadly  stated,  is 
better  understanding  between  na- 
tions. It  is  a  grass-roots  attack  on 
the  problem  of  world  peace.  The 
Connecticut  delegate  selected  for 
the  trip,  whether  a  young  man  or 
a  young  woman,  will  live  with  a 
farm  family  overseas,  work  and  play 
with  them,  come  back  with  a  gen- 
uine understanding  of  how  at  least 
one  European  family  pays  its  bills 
and  educates  its  children,  and  how 
one  family  abroad  looks  at  the 
United  States,  the  danger  of  war. 
and  the  chance  for  lasting  peace. 


Romancing  Market 

WWRL  is  launching  a  heavy  pro- 
motion-publicity campaign  in  New 
York  City's  Negro-populated  areas 
to  back  up  its  Afternoon  Swing  Ses- 
sion. Record  shop  window  displays 
and  theater-newspaper  tie-ups  are 
being  used.  Three  theaters  are  run- 
ning trailers  on  the  screen  plugging 
the  station  and  are  receiving  spots 
in  return  on  WWRL.  New  York  Age, 
a  Negro  weekly,  is  working  on  a 
space  for  time  deal. 


SESAC  Bulletin 

The  monthly  bulletin  of  SESAC 
takes  the  form  of  a  Christmas  greet- 
ing in  December  and  covers  special 
Christmas  music  and  other  regular 
features.  The  folder,  printed  in  red 
and  green,  has  a  revue  of  the  growth 
of  choral  music  and  its  use  in  U.  S. 

Stork  News 

St.  Louis,  Mo. — Two  members  of 
the  KXOK  staff  became  fathers  re- 
cently. Robert  V.  Nicholas,  assistant 
to  the  chief  engineer,  is  the  father 
of  a  7-pound,  7-ounce  boy,  and 
Charles  E.  Burge,  salesman,  is  the 
father  of  a  6-pound,  11-ounce  boy. 


1949 


CONFISEUR 

FRENCH  RESTAURANT 

LUNCHEON  from  $2.00 
DINNER  from  $3.00 
COCKTAIL  BaR 

cJamouA.ffiench  CcmdieA 
15  East  52  nd  St. 

AIR  CONDITIONED 


Wednesday.  November  30,  1949 


RADIO  DAILY: 


Miller  Forecasts  Era 
Of  Great  Prosperity 


(Continued  from  Page  1) 

dio  out  ot  business."  "There  will  be 
a  healthy  competitive  race  between 
radio  and  television  with  each  me- 
dium getting  its  share  of  the  ad- 
vertising dollar," 
Judge  Miller 
said.  "The  radio 
and  TV  indus- 
tries never  were 
more  alert  than 
they  are  today 
and  the  drive 
I  for  greater  rec- 
'  o  g  n  i  t  i  o  n  is 
bound  to  pro- 
duce results  in 
increased  rev- 
enue." 

He  added  that 
..   F  this  also  applies 

to  newspapers. 
"Anyone  who  believes  that  radio 
or  TV  is  hurting  the  newspapers 
can  look  at  newspaper  advertising 
revenue  which  right  now  is  three 
times  greater  than  radio,"  Miller 
declared. 

It  was  announced  at  yesterday's 
meeting  that  NAB  would  conduct 
its  February  meeting  of  the  board 
of  directors  in  Phoenix.  C.  E.  Arney, 
Jr.,  secretary-treasurer,  in  making 
the  announcement  credited  the  Ari- 
zona climate  and  the  hospitality  of 
the  Southwest  broadcasters  for  the 
decision. 

Guests  of  Broadcasters 

The  visiting  broadcasters  were 
guests  of  Phoenix  broadcasters  at  a 
cocktail  party  and  steak  fry  on 
Monday  night  and  yesterday  the 
closing  session  of  the  two-day  dis- 
trict meeting  was  given  over  to  the 
subject  of  television  with  Rex 
Schepp,  KPHO-TV,  Phoenix;  Wal- 
lace Boone,  KNBH,  Hollywood  and 
William  B.  Ryan,  KFI  and  KFI-TV, 
leading  a  panel  discussion. 

Resolutions  commending  the  Ari- 
zona broadcasters  for  their  hospi- 
tality and  expressing  confidence  in 
the  recent  action  of  the  board  on  the 
Broadcast  Advertising  Bureau  de- 
cision were  among  those  adopted. 

The  NAB  delegation  including 
President  Miller,  Maurice  Mitchell, 
Ken  Baker  and  Secretary  Arney 
left  here  last  night  for  the  District 
15  meeting  which  will  be  held  in 
San  Francisco,  December  1  to  3rd. 
This  meeting  will  be  followed  by 
the  11th  District  session  at  Salt 
Lake  City  on  Dec.  5th  and  6th. 


Iii  New  Role 

Gabriel  Heatter,  news  analist, 
will  pull  a  switch  this  Wednes- 
day night  when  he  undertakes  a 
dramatic  role  on  Mutual's  Mr. 
Feathers  dramatic  airer.  Heatter, 
who  has  two  daily  shows  on 
MBS — "Mail  Bag"  and  Gabriel 
Heatter  Presents  the  News —  will 
be  cast  as  Gabriel  Heatter,  noted 
newscaster. 


Beatty  Covers  Air  Crash 
For  NBC  News  Broadcast 


(Continued  from  Page  1) 

York,  was  in  the  Texas  City  attend- 
ing a  Wholesalers  and  Manufac- 
turers Association  meeting. 

One  of  the  first  reporters  to  reach 
the  site  of  the  crash,  Beatty  imme- 
diately started  to  phone  details  into 
the  network  newsroom  in  New 
York.  His  8  a.m.  account  of  the 
crash  scene  was  the  first  on  the 
scene  coverage. 

Beatty  has  fallen  onto  some  of 
his  biggest  news  stories  while  osten- 
sibly on  other  assignments.  The 
Mississippi  Flood  of  '27,  the  San 
Juan  Hurricane  of  1930,  and  the 
Texas  City  disaster  a  few  years 
back  were  all  covered  by  him  "while 
on  other  assignments."  He  won  the 
Headlines  Award  for  his  Texas  City 
coverage. 


Will  Honor  Gertrude  Berg 
With  Presentation 


(Continued  from  Page  II 

program,  for  her  ceaseless  efforts 
in  promoting  interfaith  understand- 
ing, at  the  Hotel  Astor,  Tuesday 
evening,  December  13th,  Saul  E 
Rogers,  president  of  the  entertain- 
ment industry  unit  of  B'nai  B'rith 
has  announced. 

Ed  Sullivan,  Broadway  columnist 
and  TV  star,  will  present  the  Cinema 
Lodge  1949  Interfaith  Award  to  Mrs. 
Berg  before  leaders  of  the  televi- 
sion, radio  and  motion  picture  in- 
dustries. Louis  A.  Novins,  Para- 
mount Pictures  executive  and  for- 
mer counsel  to  the  Anti-Defamation 
League,  will  be  the  key  speaker 
of  the  evening. 


Round-The-Clock  Sked 
Set  By  Ripley  At  WPTR 

Albany — In  the  first  major  move 
since  he  became  manager  of  WPTR 
a  month  ago,  Fred  -R.  Ripley  has 
put  the  station  on  'round-the-clock 
operation.  It  is  the  first  time  an 
Albany  station  has  regularly  broad- 
cast for  24  hours.  New  policy,  which 
went  into  effect  Monday,  is  the  re- 
sult of  many  requests  from  listeners 
in  the  area  served  by  WPTR  for 
an  "all  night  station,"  Ripley  ex- 
plained. 

The  six-hour  period,  from  mid- 
night, is  being  filled  by  "Northeast 
Night  Owl,"  disc  jockey  show  fea- 
turing Ray  Jensen.  Jensen  joined 
WPTR  as  engineer  several  months 
ago. 

He  is  a  graduate  of  the  Syracuse 
University  Radio  School. 


New  WOR  Account  Execs. 

Carlo  F.  Zezza  and  John  W. 
Doscher  have  been  named  WOR 
account  executives,  according  to 
John  W.  Nell,  sales  manager.  Zezza, 
who  came  to  the  United  States  in 
1934,  has  been  in  charge  of  indus- 
trial sales  in  the  New  York  area 
for  the  Pyle  National  Company  of 
Chicago.  Doscher  has  been  with 
the  Nash  Co.,  Hearst  Newspapers 
and  the  American  Tobacco  Co. 


LANG-WORTH 

FEATURE  PROGRAMS,  Inc. 

113   WEST   57th   STREET,   NEW   YORK    19,   N.  Y. 

Network  Calibre  Programs  at  Cocal  Station  Cost 


Lang-Worth  Feature  Programs,  Inc. 

113  West  57  St.,  N.  Y.  19,  N.  Y. 
Gentlemen: 

Speak  up — I'm  listening!  Send  me, 
without  charge  or  obligation: 

□ Complete  information  on  the 
New  Lang-Worth  Transcription 

□ Sample  of  the  New  Lang-Worth 
Eight-inch  Transcription 


NAME 
TITLE  — 
CITY- 


STATION 
STATE  


Scientists  at  RCA  Laboratories  solve  exacting  problems 
within  the  "nothingness"  of  vacuum  tubes. 


inside  j/o/y  of  Beffer7e/ev/s/brt 


Now  television  is  flashing  visual  enter- 
tainment, news,  and  educational  mate- 
rial to  millions  of  people.  The  "inside 
story"  of  its  rapid  growth  is  the  history 
of  some  remarkable  tubes.  Inside  these 
tubes,  electrons  are  put  to  work— to  per- 
form, for  your  benefit,  the  miracle  of 
long-distance  vision. 

The  screen  of  your  direct-view  television 
receiver  is  actually  the  face  of  a  tube  — the 
kinescope  developed  by  Dr.  V.  K.  Zwory- 
kin  and  his  colleagues  of  RCA  Laboratories 
—  on  which  electrons  in  motion  "paint"  pic- 


tures. A  tube,  too,  is  the  "eye"  of  RCA's 
supersensitive  Image  Orthicon  television 
camera,  which  can  "see"  clearly  by  the 
light  of  a  match. 

And  since  you  asked  for  big-picture  tele- 
vision, they  developed  projection  receivers 
—also  a  way  to  "weld"  glass  and  metal,  thus 
speeding  the  production  of  16-inch  direct- 
viewing  tubes  ...  at  lower  cost. 

To  these  basic  "firsts,"  RCA  scientists 
have  added  advance  after  advance, 
which  are  daily  bringing  television  into 
the  lives  of  more  and  more  people. 


How  you  profit 

Advanced  research  in  television  tubes  is 
just  one  way  in  which  RCA  Laboratories 
work  in  your  interest.  Their  leadership 
in  science  and  engineering  adds  value 
beyond  price  to  any  product  or  service 
of  RCA  and  RCA  Victor. 
Examples  of  the  newest  advances  in  radio, 
television,  and  electronics— in  action— may 
be  seen  at  RCA  Exhibition  Hall,  36  West 
49th  Street,  New  York.  Admission  is  free. 
Radio  Corporation  of  America,  Radio  City, 
New  York  20. 


|\  RJIDfO  COH*>ORJiTiON  of  AMERICA 

Rfcfcy      l>Vor/c/  Leac/er  /n  'Roc/io  —  P/rsf-  in  Te/e^/'sion 


mETHMNHMlY 


Section  of  RADIO  DAILY,  Wednesday.  November  30,  1949 — TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


STATION  TIME  HASSLE  CONTINUES 


TELE  TOPICS 


XA/ATCH  FOR  concerted  action  by  In- 
~  ~  dependent  Television  Producers  As- 
sociation to  gain  agency  and  network 
acceptance  of  its  proposed  code  of  prac- 
tices. When  formalized  by  the  group  the 
code  will  include  provisions  of  the  West 
Coast  producers'  code  of  ethics  so  that 
both  might  serve  as  a  basis  for  negotia- 
tion on  a  national  level.  ITPA  counsel 
James  Lawrence  Fly,  former  FCC  chair- 
man, reports  favorable  response  to  the 
code  in  informal  talks  with  agency  and 
web  execs.  Code  includes  provisions  on 
standardization  of  contracts,  rights,  cred- 
its. ...  At  its  last  meeting,  the  ITPA 
board  named  Irvin  Paul  Sulds  president 
pro  tern  to  fill  out  the  unexpired  por- 
tion of  Martin  Gosch's  term,  which  ends 
April  15,  1950.  Gosch  resigned  the  presi- 
dency because  of  the  pressure  of  business 
and  illness,  and  moved  into  Sulds'  former 
position  as  treasurer. 

• 

n.  J.  REYNOLDS  TOBACCO  CO.  re- 
ported  ready  to  pick  up  the  tab  for 
the  Ed  Wynn  show  on  CBS  which  is  being 
dropped  by  Speidel  at  the  end  of  the  year. 
Company  will  continue  "Man  Against 
Crime,"  with  Ralph  Bellamy  on  the  same 
web.  .  .  .  Esso  has  cancelled  out  of  the 
7-7:30  p.m.  Sunday  seg  on  CBS,  now  oc- 
cupied by  "Tonight  On  Broadway"  at  the 
end  of  its  current  cycle.  .  .  .  Receivers  in 
Britain  are  being  sold  at  the  rate  of  be- 
tween 5,000  and  6,000  a  week,  with  a 
total  of  a  million  expected  by  Christmas. 
The  number  sold  last  month  was  only 
6,000  less  than  the  figure  for  all  of 
1947.  .  .  .  Films  of  the  Dallas  air  crash 
yesterday  made  by  WBAP-TV  staffers, 
were  put  on  a  plane  to  Chicago  at  12:30 
p.m.,  EST,  landed  at  the  Windy  City  at 
6:28,  then  flown  in  a  Cub  to  Lakeside 
airport  where  a  car  picked  them  up, 
rushed  them  to  the  Merchandise  Mart 
for  airing  on  the  Camel  newsreel  on  NBC 
at  7:45  p.m.  .  .  .  KFI-TV,  Los  Angeles, 
which  has  been  on  the  air  from  noon  to 
6  p.m.  seven  days  a  week,  will  back  up 
to  9  a.m.  sign-on  beginning  Dec.  5. 
• 

UERBERT  MARSHALL  journeying  to 
'  ■  New  York  to  audition  the  radio  se- 
ries, "The  Man  Called  X"  for  NBC.  .  .  . 
Budweiser  sponsorship  of  Ken  Murray's 
"Blackouts"  over  CBS  beginning  Jan.  7 
will  be  the  brewery's  first  broadcast  ad- 
vertising since  1931  when  it  bankrolled 
a  15-minute  musical  stanza  over  the  CBS 
AM  web.  "Blackouts"  will  be  aired  every 
other  Saturday,  8-9  p.m.  .  .  .  Robert 
Woodburn,  former  WBKB  writer-director, 
has  joined  Television  Features,  Inc.,  as 
assistant  to  prexy  Larry  Gordon.  He'll 
coordinate  sales,  production  and  story  de- 
partments, serving  under  production  vcc 
pee  William  Van  Praag.  .  .  .  Ben  Grauer 
signed  for  the  Ford  Dealers  Kay  Kyser 
show  which  bows  on  NBC  tomorrow  nite, 


Three  N.  Y,  Realtors 
Sign  RCA  Anlenaplex 

Builders  of  three  large  New  York 
apartment  projects  yesterday  signed 
with  Commercial  Radio  Sound  Corp., 
RCA  sound  products  representative, 
for  installation  of  RCA  Antenaplex 
systems  in  their  new  buildings, 
which  will  house  1,000  families. 

The  three  projects  installing  the 
system  and  the  principals  who 
signed  for  them  are  Schwab  House, 
11  Riverside  Drive,  owned  by  the 
11  Riverside  Drive  Corp.,  Julius 
Perlbinder,  president;  40-44  Park 
Avenue,  owned  by  Pierpont  Estates, 
Inc.,  Samuel  Rudin,  president;  and 
715  Park  Avenue,  owned  by  the  715 
Park  Avenue  Corp.,  Francis  J. 
Kleban,  president.  Schwab  House, 
with  approximately  700  units,  will 
have  the  largest  TV  mass  viewing 
system  ever  installed,  RCA  stated. 

Frank  M.  Folsom,  president  of 
RCA,  said  that  the  concerted  action 
of  the  three  apartment  owners, 
leading  to  the  signing  of  contracts 
for  the  Antenaplex  system,  is  be- 
lieved to  be  the  first  in  which  real- 
tors have  joined  to  solve  the  TV 
reception  problem  for  their  tenants. 


WABD  Sells  Wrestling 

Two  De  Soto  dealers,  Nat  Patter- 
son Motors  and  Jackson  Motors, 
and  a  trade  school,  New  York  Tech, 
have  signed  with  WABD  for  joint 
sponsorship  of  Saturday  night 
wrestling  from  Chicago.  The  52- 
week  contract  was  placed  through 
Moss  Associates. 


'Mother'  Goes  Net 

Sterling  Drug  Co.  yesterday 
signed  a  52-week  contract  with 
DuMont  extending  Dennis  James' 
daytimer,  "Okay  Mother,"  now 
on  WABD,  to  three  other  web  af- 
filiates—WFIL-TV,  Philade'phia; 
WAAM,  Baltimore  and  WTTG, 
Washington.  Other  stations  are 
to  be  added  later,  according  to 
Tom  Gallery,  web  sales  director. 
Effective  Dec.  12.  pact  was 
placed  through  Dancer-Fitzgerald- 
Sample. 


Ziv  Completes  Deal 
For  "Cisco"  TV  Films 


John  Sinn,  president  of  Ziv  Tele- 
vision Programs,  has  completed  ar- 
rangements with  Hollywood  film 
producer  Philip  N.  Krasne  for  pro- 
duction of  half-hour  TV  films  based 
on  the  "Cisco  Kid"  stories.  Contract 
calls  for  52  films  a  year  for  ten 
years. 

Looking  forward  to  color,  Krasne 
will  shoot  the  films  in  16  mm.  Koda- 
chrome  at  a  cost  of  $15,000  each. 

Program  will  star  Duncan  Renal- 
do  and  Leo  Carrillo,  who  appear  in 
the  theatrical  "Cisco  Kid"  movies 
produced  by  Krasne  for  United 
Artists.  Sinn  produces  the  series 
for  radio,  rights  to  which  are  con- 
trolled by  Ziv. 

Sponsors  of  the  radio  version  of 
the  show  will  get  first  crack  at  the 
films. 


Dailies'  Circulation  Upped 
In  33  Of  42  TV  Cities— E&P 


Lach  Of  Outlets 
Seen  Hurting 
Web  Sales 


The  TV  industry's  contention  that 
video  would  aid  rather  than  hurt 
other  ad  media  was  supported  this 
week  by  a  survey  by  Editor  &  Pub- 
lisher showing  a  daily  circulation 
increase  during  the  past  year  for 
papers  in  33  of  42  TV  cities. 

Reported  by  Jerry  Walker,  the 
study  found  that  "In  the  33  'plus' 
cities  sales  gained  more  than  two 
per  cent,  which  is  double  the  per- 
centage of  gain  for  the  nation's 
dailies  a  year  ago.  .  .  .  Moreover, 
the  total  circulations  in  the  42  cities 
is  slightly  under  half  the  total  for 
the  country.  The  Post  Office  state- 
ments showed  for  this  group:  1948  — 
27,880,171;  1949—27,958,101." 

"In  the  nine  'minus'  cities,"  E&P 
said,  "circulation  losses  either  were 


too  slight  to  be  traced  to  any  one 
factor  or  were  the  aftermath  of" 
price  increases  (Los  Angeles,  San 
Francisco,  Philadelphia,  Boston  and 
New  York) .  A  merger  (Dayton) 
accounted  for  one  sizaole  drop.  At- 
lanta, Pittsburgh  and  Toledo  were 
the  others." 

Among  the  reasons  for  the  cir- 
culation boosts,  Walker  said,  were 
a  "greater  availability  of  newsprint 
(which)  has  enabled  many  news- 
papers to  resume  circulation  pro- 
motion, extending  their  areas  of 
coverage  and  retrieving  natural 
sales  zones  which  they  cut  off  dur- 
ing wartime.  Population  growth 
and  an  ever  rising  level  of  literacy 
also  have  been  working  in  news- 
papers' favor,"  he  added. 


The  major  problem  faced  by  net- 
works, agencies  and  advertisers  in 
placing  a  new  show  on  the  air, 
clearance  of  station  time,  will  con- 
tinue for  at  least  one  to  two  years. 
This  is  the  consensus  of  trade 
opinion  in  view  of  the  fact  that  the 
freeze  probably  will  not  be  lifted 
until  another  six  months  or  a  year 
have  passed. 

The  FCC  has  not  licensed  a  new 
station  since  the  freeze  first  was 
put  into  effect  Sept.  30,  1948.  Most 
of  the  CP's  outstanding  at  that  time 
are  already  on  the  air  and  all  will 
be  in  operation  by  spring  at  which 
time  the  total  number  of  stations 
will  be  111.  There  are  352  applica- 
tions for  stations  on  file. 

Of  the  54  markets  covered  by  91 
stations  now  on  the  air,  only  four 
have  enough  stations  to  provide 
full  time  affiliation  for  each  of  the 
four  major  networks.  These  are  New 
York  (7),  Chicago  (4),  Washington 
(4)  and  Los  Angeles  (7). 

Only  five  cities — Baltimore,  Cin- 
cinnati, Columbus,  Detroit  and 
Philadelphia — have  three  stations 
each.  This  means  that  the  four  webs 
must  compete  for  time  between 
two  stations,  or  in  most  cases  on 
only  one,  in  the  remaining  45  cities. 

Both  broadcasters  and  manufac- 
turers are  burned  over  the  prolonged 
duration  of  the  freeze,  which  was 
originally  scheduled  to  last  six 
months.  The  networks  want  new 
stations  to  eliminate  the  time  clear- 
ance hassle  and  to  increase  circu- 
lation. 

Many  station  operators  with  the 
only  outlet  in  a  market  are  eager 
for  competition  because  the  pattern 
throughout  the  country  has  shown 
a  sharp  increase  in  receiver  sales 
after  the  second  station  in  an  area 
went  on  the  air. 

The  manufacturers  are  pressing 
for  an  end  to  the  freeze  because 
new  stations  mean  additional  mar- 
kets for  receiver  sales. 


Pulse  Top  Ten 

(7  Cities— Nov.) 

Texaco  Theater.  NBC  

59.9 

Talent  Scouts,  CBS  

46.9  j 

Goldbergs.  CBS  

40.4 

Godfrey  Friends,  CBS  

40.3 

Toast  Town.  CBS  

39.3 

Stop  Music.  ABC  

34.7 

Fireside  Theater,  NBC  

34.2 

Studio  One,  CBS  

33.9 

Philco  Playhouse,  NBC 

31.3 

29.1 

RADIO  DAILY: 


Wednesday.  November  30,  1949 


Global  TV  Network 
Forecast  By  Jolliife 


(Continued  from  Page  1) 

to  and  from  England  and  Europe." 
He  told  the  newly  graduated  radio 
and  television  men  "Don't  be  afraid 
to  speculate  and  dream  —  they  are 
fine  companions  for  work.'' 

The  RCA  veep  also  suggested  to 
the  graduates  the  idea  of  a  "prac- 
tical portable  television  receiver- 
providing  an  ade- 
quate sized  pic- 
ture from  a  set 
weighing  less  than 
20  pounds."  He 
said  this  involved 
the  "lowering  of 
power  require- 
ments and  de- 
veloping an  effi- 
cient picture-re- 
producing system 
which  can  be 
folded  up." 

Dr.  Jolliffe  pointed  out  the  scar- 
city of  fine  teachers  and  the  war- 
time uses  for  television.  He  said 
it  could  be  used  to  demonstrate 
scarce  equipment  to  large  numbers 
of  men  at  widely  separated  points. 

The  president  of  RCA  Institutes. 
George  L.  Van  Deusen,  delivered 
a  welcome  address  at  the  cere- 
monies held  in  NBC's  studio  8H. 
The  invocation  and  benediction 
were  delivered  by  Rabbi  Daniel  L. 
Davis. 

The  class  was  the  largest  to  be 
graduated  from  the  Institute,  which 
was  founded  in  1909  by  Marconi. 
The  courses  given  in  radio  and 
television  servicing,  broadcasting, 
and  technology  required  a  regular 
daily  schedule  for  the  students  over 
a  period  of  nine  months  to  two 
years. 


COfiST-TO -COftST 


JOLLIFFE 


Xmas  Concert  Planned 
By  Municipal  Station 

A  Christmas  concert  from  Car- 
negie Hall  will  be  heard  over  WNYC 
on  Saturday,  December  17th  from 
2:30  to  4:30  p.m.,  EST. 

The  story  of  the  Nativity  with 
narration  will  be  enacted  by  the 
Anita  Zahn  dancers,  with  chorus 
and  soloists.  Christmas  music  by 
Nicholai  Berezowsky  and  Morton 
Gould  will  complete  the  program. 

The  presentation  will  be  the  first 
of  two  Gabrilowitsch  Memorial  con- 
certs by  the  National  Orchestral 
Association  designed  especially  for 
young  music-lovers. 

The  schedule  of  Wednesday  re- 
hearsals in  January  and  February 
by  the  Association  heard  over 
WNYC  from  6  to  6:45  p.m.  has  also 
been  announced.  It  includes  two 
programs  selected  for  the  annual 
American  Music  Festival  of  the 
Municipal  Broadcasting  System. 

The  February  15  program  features 
Deems  Taylor's  "Through  the  Look- 
ing Glass."  The  broadcast  on  Feb- 
ruary 22  includes  Aaron  Copland's 
"Quiet  City"  and  "Music  for  the 
Theater." 


WCSI  Plans  Xmas  Party 

Columbus,  Ind. — Arrangements  are 
being  completed  to  conduct  a  spe- 
cial Christmas  party  for  all  of  the 
members  of  the  WCSI  Woman's 
Club  of  the  Air,  over  Station  WCSI- 
FM.  Bob  Westermeier,  maestro  of 
the  program,  is  completing  arrange- 
ments to  obtain  the  use  of  the 
Crump  Theater  for  the  party.  In- 
vitations are  being  mailed  to  1,000 
of  the  club  members. 

Child's  Show  Televised 

Philadelphia,  Pa.  —  The  WFIL 
"Magic  Lady"  children's  program, 
was  televised  for  the  first  time 
November  25,  by  WFIL-TV.  Spon- 
sored by  Lit  Brothers,  Philadelphia 
department  store,  the  video  show 
will  be  aired  simultaneously  with 
the  radio  broadcast  every  Friday 
at  6  p.m. 

Bob  Tyrol,  MC,  Returns 

Hartford,  Conn.— When  the  U.S. 
Coast  Guard  Academy  Glee  Club 
appeared  on  the  "Songs  from  New 
England  Colleges"  series  over  WTIC 
last  Sunday  at  4:30  p.m.,  it  was  the 
homecoming  day  for  announcer  Bob 
Tyrol.  Before  the  war,  Tyrol  was 
sent  to  New  London  weekly  to  an- 
nounce the  WTIC  "U.S.  Coast  Guard 
on  Parade"  broadcasts.  He  grew 
so  fond  of  the  academy  that  he 
enlisted  in  the  service,  continuing 
his  announcing  assignment  during 
his  boot-training  period. 

Miller  Heads  WGAL 

Lancaster,  Pa. — Harold  E.  Miller 
has  succeeded  Walter  O.  Miller  as 
station  manager  of  WGAL,  Inc. 
(AM,  FM,  TV). 

WWSW  Gets  More  Power 

Pittsburgh,  Pa.— WWSW,  the  old- 
est independent  radio  station  here, 
became  a  more  powerful  indepen- 
dent when  the  city's  Mayor  David 
L.  Lawrence  pressed  the  button 
putting  an  all  new,  completely  mod- 
ern 5,000-watt  transmitter  on  the 
air  at  new  frequency  of  970  kilo- 
cycles. 

WCSS  Receives  Award 

Amsterdam,  N.  Y.— Station  WCSS 
has  been  awarded  the  Disabled 
American  Veterans'  Distinguished 
Service  Plaque  for  outstanding  con- 
tributions to  the  cause  of  disabled 
veterans.  In  special  ceremonies  held 
in  the  station's  studios  and  broad- 
cast simultaneously,  Commander  Al 
Zeppieri  of  Chapter  100  made  formal 
presentation  of  the  plaque  to  Cecil 
Woodland,  WCSS  president  and 
general  manager. 

KDKA  Handling  Cotton  Bowl 

Pittsburgh,  Pa.— KDKA  will  carry 
the  Cotton  Bowl  football  game, 
January  2,  beginning  at  2  p.m.  R.  J. 
Reynolds  Tobacco  Co.  of  Winston 
Salem,  N.  C.  will  sponsor  the  broad- 
cast, 


Get's  Teenage  Fan  Mail 

Boston,  Mass. — Jack  Chase,  Day 
News  Editor  of  WCOP,  was  recently 
surprised  when  a  Watertown,  Mass. 
Junior  High  School  English-Speech 
teacher  arrived  at  the  WCOP  News- 
room with  a  batch  of  fan  letters 
written  by  her  7th  grade  class  to 
Jack.  Flattering  as  it  was  to  re- 
ceive hand-delivered  mail,  it  was 
even  more  gratifying  for  Jack  to 
learn  that  he  had  been  a  class 
project.  WCOP  sent  Jack  out  to 
visit  the  class  and  Jack  gave  a 
news  lecture  to  the  class. 

Anniversary  Program 

Washington,  D.  C. — Commemorat- 
ing the  60th  anniversary  of  the 
Washington  Board  of  Trade,  WMAL 
presented  an  hour-long  radio  pro- 
gram on  Monday,  November  28.  The 
ABC  network  broadcast  of  "This  Is 
Our  Town"  honored  Washington  and 
the  Board  of  Trade  Tuesday  night 
over  WMAL. 

KECA  Program  Change 

Hollywood,  Calif .  —  KECA's  gar- 
den expert,  Mirandy,  moved  last 
Saturday  morning  to  the  earlier 
hour  of  8:45.  In  her  first  broadcast 
at  the  new  weekly  time,  Mirandy 
discussed  planning  spring  garden 
for  earliest  blooms,  and  what  you 
can  be  doing  in  your  garden  now. 


Cold-Remedy  Firms 
Increase  Spot  Drives 


(Continued  from  Page  1) 

they  regard  the  antihistamine  group 
as  competitive  for  the  cough  and 
cold  business  and  as  a  consequence 
are  placing  more  radio  advertising 
Among  the  antihistamine  group  who 
have  come  to  radio  are  the  Anahist 
Co.,  Inc.,  Yonkers,  N.  Y.;  Grove  labs 
antihistamine  product,  "Antamine" 
and  Bristol-Meters  new  "Resistab." 

Bristol-Myers  Company,  through 
Kenyon  &  Eckhardt,  will  promote 
sales  of  its  new  antihistamine  cold- 
killing  drug,  Resistab,  with  local  ra- 
dio spots  and  a  hitch-hike  on  its 
NBC's  "Break  the  Bank"  program. 


Agency  Adopts  Orphans 

Two  children  will  be  adopted  by 
Kenyon  &  E?khardt,  Inc.  in  behalf 
of  newspaper  and  magazine  people 
with  whom  the  agency  works  dur- 
ing the  year. 

The  agency  will  support  a  15- 
year-old  Italian  boy,  Sergio  Visen- 
tin,  and  Kalliopi  Kazakou,  a  12- 
year-old  girl  from  Salonika,  Greece, 
in  1950  as  a  Christmas  gift  to  the 
people  on  the  publications.  The 
costs  of  the  youngster's  maintenance 
will  be  assumed  under  the  Foster 
Parents'  Plan. 

Kenyon  &  Eckhardt,  Inc.  adopted 
one  child  as  a  Christmas  gift  last 
year  and  two  years  ago  sent  CARE 
packages. 


DEC.  1ST 


THURSDAY 


DEC.  1ST 


LISTEN  TO! 

WALT  DISNEY'S 


GREATEST  SONGS  FROM  HIS  GREATEST 
PICTURE 

CINDERELLA 

INTRODUCED  ON 
CAMPBELL  SOUP'S 


// 


CLUB  15 


by 


DICK  HAYMES 
EVELYN  KNIGHT 
THE  MODERNAIRES 
and 

JERRY  GRAY  &  HIS  ORCHESTRA 
ON  CBS'  ENTIRE  NETWORK  7:  EST  '-PST 

THURSDAY,  DECEMBER  1ST 

WALT  DISNEY  MUSIC  CO. 


CHICAGO 


HOLLYWOOD 


NEW  YORK 


VOL.  49,  NO.  40 


NEW  YORK,  THURSDAY,  DECEMBER  1.  1949 


TEN  CENTS 


ANOTHER  VIRGIN  ISLANDS  STATION  OK'D 


UN  To  Honor  Sarnoff 
With  Special  Citation 


Brig.  Gen.  David  Sarnoff,  chair- 
man of  the  board  of  RCA,  will  be 
cited  on  December  10  by  the  De- 
partment of  Public  Information  of 
the  UN  "for  his  advocacy  of  con- 
cepts of  freedom  to  listen  and  free- 
dom to  look." 

The  presentation  will  be  made 
at  a  Carnegie  Hall  ceremony  mark- 
ing the  first  anniversary  of  the 
adoption  of  the  Universal  Declara- 
tion of  Human  Rights  by  the  UN; 

(Continued  on  Page  2) 


Johns-Manville  Renews 
News  Program  On  MBS 

Johns-Manville  has  renewed,  for 
an  additional  52  weeks,  "Bill  Henry 
And  The  News"  over  Mutual  effec- 
tive January  2,  it  was  announced 
yesterday.  The  five-a-week,  fifteen 
minute  news  program  represents 
more  than  $1,000,000  in  billings. 
J.  Walter  Thompson  is  the  agency. 

Mutual  also  announced  the  re- 
newal, for  39  weeks,  of  "Juvenile 
Jury"  over  the  entire  web  effective 
January  1.  Show  is  sponsored  by 
General  Foods  in  behalf  of  Gaines 
Dog  Food. 


Bristol-Myers  To  Appeal 
FTC  Ruling  On  Ipana 

The  Federal  Trade  Commission 
ordered  the  Bristol-Myers  Co.,  on 
Tuesday  to  stoo  advertising  the 
therapeutic  value  of  Ipana  tooth- 
paste. The  company  shortly  after- 
ward announced  its  intention  to 
fight  the  order. 

Lee  H.  Bristol,  president  of  the 
company,  said  "The  Commission 
(Continued  on  Page  2) 


Documentary 

"A  Radio  History  of  the  War" 
featuring  the  voices  of  men  who 
made  history  during  World  War 
II  will  be  presented  on  WNEW, 
New  York.  The  first  of  the  series 
will  be  broadcast  on  Sunday 
from  5  to  5:30  p.m.,  and  other 
installments  will  be  presented  on 
subsequent  Sundays.  Ted  Cott 
will  produce  and  write  the  histor- 
ical series. 


BMB  Advances  Date 
For  Release  OS  Stuily 

December  27  has  been  set  as 
the  tentitive  date  for  the  release 
of  Broadcast  Measurment  Bu- 
reau's Second  Study.  Originally 
set  for  release  last  September, 
the  study  has  been  delayed,  ac- 
cording to  a  BMB  spokesman, 
because  of  the  complexity  of  this 
study  as  compared  with  the  first 
stu-fy  release  in  September  of 
1946.  Three  new  day  and  night 
time  figures  have  been  added. 
BMB  says. 


Record  Sales  Grow 
With  N.  Y.  Dealers 


Record  sales  in  New  York  City 
have  increased  in  recent  weeks 
though  they  are  still  below  last 
year's  figures,  a  Radio  Daily  survey 
shows. 

Dealers  report  in  most  instances 
that  the  LP's  are  now  leading  the 
field  with  45  rpm  disc  buyers  grow- 
ing. The  survey  also  shows  that 
78  sales  are  much  less  than  in  the 
past. 

The    dealers   indicated    that  the 
(Continued  on  Page  3) 

Airline  Will  Use  Radio 
And  TV  In  Eight  Cities 

Trans  World  Airline  will  use  ra- 
dio in  eight  cities  and  television 
in  New  York  and  Chicago  to  pro- 
mote its  "Quickie  Vacation"  plan. 

The  advertising  for  the  winter 
vacations  is  on  radio  for  its  second 
(Continued  on  Page  2) 


FCC  Approves  2nd  Outlet  In  Territory; 
Sanctions  Sale  Of  WCHS,  WDAD 
And  Grants  Two  More  CP's 


Para,  To  Back  Study 
Of  TV's  UN  Coverage 


An  analytical  study  of  the  TV 
coverage  of  current  General  As- 
sembly sessions,  sponsored  on  CBS 
by  Ford  Motor  Co.,  will  be  con- 
ducted by  graduate  journalism  stu- 
dents of  Columbia  University  in  a 
special  project  to  evaluate  the  ef- 
fectiveness of  the  programs  in  re- 
porting United  Nations  activities. 

Financial  requirements  of  the 
study  have  been  assumed  by  Para- 
(Continued  on  Page  7) 


Commercial  Radio  Service 
Offered  In  Germany 

The  only  all-German  commercial 
station  is  now  open  to  advertising 
from  American  exporters,  the  Pan 
American  Broadcasting  Company 
announced  yesterday. 

The  international  radio  station 
(Continued  on  Page  3) 

Coleson  Will  Represent 
Adv.  Council  On  Coast 


Robert  C.  Coleson  of  Hollywood 
has  been  named  Pacific  Coast  rep- 
resentative of  The  Advertising 
Council,  T.  S.  Repplier,  president 
announced  yesterday.  Coleson  has 
(Continued  on  Page  3) 


Broadcasters  Would  Abandon 
Annual  National  Convention 


Phoenix — Broadcasters  of  the  16th 
District  NAB  went  on  record  in  a 
resolution  urging  that  the  districts 
be  de-defined,  board  membership 
reduced  to  approximately  one-half 
and  that  the  national  convention 
be  discontinued  with  district  meet- 
ings taking  the  place  of  the  annual 
get-to-gether.  In  adopting  this  reso- 
luti  on  the  broadcasters  declared  "it 
;s  the  consensus  of  the  Sixteenth 


District  that  further  streamlining  of 
NAB  is  desirable  and  imperative." 

Declaring  that  United  States  re- 
lations with  Cuba  are  being  ad- 
versely affected  due  to  violations 
by  Cuban  broadcasters  of  alloca- 
tions agreed  upon  at  the  Havana 
treaty,  the  broadcasters  urged  that 
NAB  notify  the  United  States  rep- 
resentatives at  such  negotiations  to 
(Continued  on  Page  5) 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  The  FCC 
yesterday  okayed  the  sale  of 
WCHS,  Charleston,  W.  Va„ 
and  authorized  a  second  stand- 
ard broadcast  station  for  the 
Virgin  Islands.  The  WCHS 
sale  involved  transfer  of  near- 
ly complete  stock  control  by 
John  A.  Kennedy  to  the  Tier- 
ney  Company,  Bluefield,  W. 

(Continued  on  Page  3) 

Ross  Being  Offered 
As  Seasonal  Co-op 

Offering  Lanny  Ross  as  a  special 
Xmas  season  co-op  program  for 
local  sponsorships,  Mutual  notified 
stations  yesterday  that  the  Ross 
package  could  be  sold  on  a  three- 
weeks  Monday  through  Friday  basis 
starting  Tuesday,  December  6th. 
Ross  will  be  heard  in  a  15-minute 
program  of  songs  and  interviews 
(Continued  on  Page  3) 

Private  Stations  File 

Their  Briefs  In  Canada 


Montreal  —  Private  radio  stations 
took  advantage  of  the  sitting  here 
of  the  Royal  Commission  on  the 
National  Advancement  of  Arts. 
Letters  and  Sciences,  to  present 
briefs  criticizing  CBC  control  of 
radio  in  Canada.  A  brief  presented 
by  Station  CBF,  which  is  a  CBC 
(Continued  on  Page  5) 


Opposition 

Registering  annoyance  at  the 
wired  music  and  commercials 
now  being  offered  commuters 
who  pass  through  Grand  Cen 
tral  station,  the  New  Yorker 
magazine  is  crusading  against 
such  type  of  entertainment.  Pe- 
titions have  also  been  passed 
around  on  commuter  trains  ask- 
ing the  railroad  to  silence  the 
commercial  sound  system. 


2 


RADIO  DAILY 


Thursday,  December  1.  1949 


Vol.  49,  No.  40      Thur.,  Dec.  1,  1949      10  Cts, 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  : 
MARVIN  KIRSCH 


:  :  :  Editor 
Business  Manager 


Published  daily  except  Saturdays.  Sundays 
and  Holidays  at  1501  Bror.idway,  New  York, 
(18).  N.  Y..  by  Radio  Daily  Corp.,  J.  W. 
Alienate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alico£.'te, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Dailv. 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337,  7-6338. 
Cable  address:  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
6425  Hollywood  Blvd.        Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Dahloneoa  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
612  N.  Michigan  Ave. 
Phone:  Superior  7-1044 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
under  the  act  of  March  3,  1879. 


New  Chicago  Address 

RADIO  DAILY  is  moving  its 
Chicago  offices  today  to  612 
N.  Michigan  Avenue.  The  new 
telephone  number  is  SUperior  7- 
1044.  Hal  Tate  is  manager  of  the 
Chicago  office. 


FINANCIAL 


—  (November  30)  5 

NEW  YORK  STOCK  EXCHANGE 

Net 

Low    Close  Chg. 


ABC   

Admiral  Corp. 
Am.  Tel.  &  Tel.  . 

CBS  A   

Philco   

Philco  pfd  

RCA  Common 
Stewart-Warner  .  . 
Westinghouse 
Westinghouse  pfd. 
Zenith  Radio 


High 
7 

29% 
14714  1 

29% 

84 

12'/2 

28 

101  1 

28% 


7  7  — 
291/4  291/4  + 
46%  147 


24'8 
291/4 
83% 


24%  — 
29%  — 
84 


12%  123-fe 

115/g     115^  _ 

27%  27%  + 
00%  10034  .  . 
28%    28%  4 


Va 


NEW  YORK  CURB  EXCHANGE 

Hazeltine  Corp.        15%    15%    15%  +  3/„ 

Nat.  Union  Radio       25/8      2%      2%  —  % 

OVER  THE  COUNTER 

Bid  Asked 

DuMont  Lab                                135/r  145/8 

Strombcrg-Carlson                         13%  14% 


RCA  INSTITUTES,  INC. 

A  Service  of 
Radio  Corporation  of  America 
One  of  the  l*-a<liiig  and  oldest  schools 
of  Radio  Technology  in  America,  of- 
fer* it*  Irainrd  Radio  and  Television 
technician*  to  the  Broadcasting  In 
dnMry. 

Our   graduate!  have 
1  Ml  CtaMH  T ftftphnnm  i.icmnt*. 
Address  inquiries  to 
Placement  Director 
RCA  INSTITUTES,  Inc. 
350  W.  4th  St.,  New  York  14,  N.  Y 


*  COflillNG  AND  GOING  * 


ARTHUR  CHURCH,  general  manager  of 
KMBC,  Kansas  City,  Mo.,  a  visitor  yesterday 
at  the  offices  of  CBS,  with  which  the  station 
is  affiliated. 

CHARLES  C.  BARRY,  vice-president  of  the 
American  network  in  charge  of  programs,  re- 
turned to  New  York  yesterday  following  an 
extensive  trip  to  the  West  Coast. 

EUGEN  SHARIN,  president  of  Ambassador 
Films,  Inc.,  producers  of  musical  shorts,  to- 
morrow will  leave  via  Pan-American  Airways 
for  a  trip  to  London,  Munich  and  Vienna. 
He'll  be  gone  two  months. 

STANTON  KETTLER,  general  manager  of 
WGBS,  Miami  outlet  of  CBS,  is  in  New  York 
on  station  and   network  business. 

ERIC  SEVAREID,  Washington  correspondent 
for  CBS,  on  Sunday  will  be  in  Montevallo, 
Ala.,  to  speak  on  the  subject,  "The  World 
From  Washington"  at  the  Alabama  State 
Women's  College. 

PAULA  CARR,  of  Roberts  &  Corr  Produc- 
tions, is  back  from  a  business  trip  to  West 
Virginia  and  Ohio,  where  she  signed  additional 
stations  for  the  ET-show,  "From  Your  Home 
Town  to  New  York." 


HERBERT  ANDERSON,  of  NBC  network 
sales,  today  will  go  down  to  Washington  for 
tomorrow's  meeting  of  the  Association  of 
American  Railroad  Officials. 

HAROLD  FISHER,  whose  weekly  news  pro- 
gram is  heard  on  KNBC,  San  Francisco,  has 
left  on  a  round-the-world  trip.  He  will  repre- 
sent the  American  Institute  of  Pacific  rela- 
tions at  the  India  Conference. 

WORTH  KRAMER,  assistant  general  man- 
ager of  WJR,  Columbia  network  affiliate  in 
Detroit,  was  in  conference  here  yesterday  with 
officials  of  the  web. 

JOHN  T.  MADIGAN,  American  network's 
director  of  news,  today  is  in  Erie,  Pa.,  to 
produce  the  Martin  Agronsky  program,  which 
will  originate  at  that  point.  He'll  be  back 
in  New  York  tomorrow. 

TESS  MASE,  assistant  to  Nancy  Craig,  femme 
commentator  on  ABC,  is  back  at  the  network 
following  a  five-day  "Thanksgiving  Week-End" 
house-party  at  her  country  place  in  Wilton, 
Conn. 

MARGARET  WHITING  hos  returned  to  Holly- 
wood after  having  spent  three  days  in  Cincin- 
nati. 


Bristol-Myers  To  Appeal 
FTC  Ruling  On  Ipana 

(Continued  from  Page  1) 

introduced  the  views  on  an  infini- 
tesimal minority  of  the  dental  pro- 
fession who  argued  that  massage 
was  not  beneficial  or  that  Ipana 
toothpaste,  with  the  action  of  its 
essential  oils,  was  of  no  material 
benefit  to  the  massage." 

The  Commission  also  requires  the 
company  to  discontinue  ads  claim- 
ing that  Ipana  is  used  by  twice  as 
many  dentists  -or  recommended  by 
more  of  them  to  their  patients  than 
other  dentifrices. 

iBristol  -  Myers  has  60  days  in 
which  to  comply  with  the  FTC 
order  or  announce  its  intent  to  ap- 
peal in  the  Appellate  Courts. 


Airline  Will  Use  Radio 
And  TV  In  Eight  Cities 

(Continued  from  Page  1) 

year,  but  television  is  being  used 
for  the  first  time.  Four  New  York 
TV  outlets  and  one  in  Chicago  will 
start  spots  about  first  of  the  year. 
TWA  has  used  radio  stations  and 


Puerto  Rican  Migration, 
Subject  Of  NBC  Program 

"Living — 1949"  will  devote  its  next 
Sunday  afternoon  stanza  to  a  study 
of  "the  biggest  free  migration  of  a 
people  in  recent  years"  when  a 
drama-document  concerning  the  mi- 
gration of  Puerto  Ricans  to  the  con- 
tinental U.S.  will  be  aired.  Ben 
Grauer  will  narrate  a  script  by  Lou 
Hazam  entitled  "Immigrant  Citizens." 

Opening  at  a  Puerto  Rican  air- 
port as  50  persons  board  a  con- 
verted war  plane  which  will  carry 
them  to  the  U.S.,  an  eight-hour 
journey  costing  $50  per  bucket  seat, 
the  narrative  will  follow  an  immi- 
grant family  in  its  search  for  ad- 
justment here. 


Sales  Training  Program 

Motorola,  Inc.  has  started  a  sales 
training  program  for  its  television 
retailers  to  explain  new  selling 
methods.  The  manufacturer  has 
spent  more  than  85  thousand  dollars 
to  supply  training  material  to  its 
regional  managers  and  distributors. 
Films  and  booklets  have  been  used 
in  many  sessions  to  put  the  new 
tec  hniques  over. 


Secrets 
of  Love 


UN  To  Honor  Sarnoff 
With  Special  Citation 


(Continued  from  Page  1) 

the  event  will  be  telecast  by  NBC 
from  5: 15  to  5: 45  p.m. 

The  ceremony  will  be  followed 
by  a  roundtable  discussion  on 
"Freedom  of  Information."  Brig. 
Gen.  Carlos  Romulo  of  the  Philip- 
pines and  president  of  the  UN 
General  Assembly,  Dr.  Gerrit  Jan 
Van  Heuven  Goedhart.  Netherlands 
representative  to  the  UN,  and  Gen- 
eral Sarnoff  will  take  part  in  the 
discussion.  Benjamin  Cohen.  UN 
assistant  secretary  general  in  charge 
of  Public  Information,  will  be  the 
moderator. 

Will  Be  Broadcast 

The  event  will  be  rebroadcast 
over  NBC  on  Sunday,  December  11 
from  1:30  to  2:00  p.m.  as  the  "Uni- 
versity of  Chicago  Roundtable." 

The  freedom  to  listen  concept 
was  first  proposed  by  Sarnoff  on 
April  4,  1946  at  a  dinner  in  honor 
of  Dr.  Quo  Tai-Chi,  then  head  of 
the  Security  Council,  and  Trygve 
Lie,  UN  Secretary  General. 


television  in  New  York  in  the  past 
for  regular  promotion.  The  "Quickie 
Vacation"  plan  is  also  being  carried 
in  newspapers,  magazines,  and  other 
media.   BBD&O  is  the  agency. 


This  pussycat  is  pretty  lavish  with  her  affections  for  her  pal. 
the  puppy  dog.  And  she  looks  for  all  the  world  as  if  she's 
whispering  sweet  secrets  into  his  receptive  ear. 

Let  us  whisper  a  great  big  fact  about  Baltimore  radio  into 
your  ear.  The  big  bargain  buy  for  low-cost  sales  is  W-I-T-H. 
Yes,  sir!  W-I-T-H  delivers  a  BIG  audience  to  you  at  LOW  cost! 

W-I-T-H  regularly  provides  more  listeners-per-dollar  than 
any  other  station  in  town.  That's  why  you  can  do  so  MUCH 
on  W-I-T-H  for  so  LITTLE  money. 

So  if  you're  in  the  market  for  low-cost  results  from  radio  in 
Baltimore,  call  in  your  Headley-Reed  man  today  and  get  the 
full  W-I-T-H  story. 


BALTIMORE,  MARYLAND 

Tom  Tinsley,  President  •  Represented  by  Headley-Reed  4 


Thursday,  December  1,  1949 


RADIO  DAILY 


3 


OK  Virgin  Is,  Station; 
Other  FCC  Activities 

(Continued  from  Page  1) 

Va.,  coal  mining  firm,  for  $650,000. 
Kennedy,  who  has  moved  to  Cali- 
fornia, retains  control  of  WSAZ, 
Huntington,  W.  Va.,  and  of  con- 
struction permits  for  FM  and  TV 
stations   in  Huntington. 

The  new  Virgin  Islands  station 
will  operate  on  the  1230  band  with 
250  watts  unlimited.  Cost  estimate 
by  the  permittee,  radio  American 
West  Indies,  is  $13,350.  The  first 
station  for  the  islands  was  also  au- 
thorized this  year. 

The  Commission  also  okayed  the 
sale  of  WDAD,  Indiana,  Pa.,  for 
$45,000,  Thompson  K.,  Cartlyn  M. 
and  Charles  M.  Cassell  purchasing 
it  from  Paul  J.  and  Alice  L.  Short. 

Construction  permits  for  new  sta- 
tions to  operate  daytime  only  were 
okayed  by  the  Commission  for 
Watertown  Radio,  Inc.,  Watertown, 
Wise,  and  Pemiscot  Broadcasters, 
Inc.,  Caruthersville,  Mo.  The  former 
will  operate  on  the  1580  band  with 
250  watts,  with  its  construction  cost 
estimated  at  $16,937  exclusive  of 
buildings.  The  latter  will  operate 
with  one  kilowatt  on  the  1370  band, 
with  cost  estimated  $16,854. 

Radio-TV  Luncheon  Set 
For  Boy  Scouts  Campaign 

Publicity  material  to  be  used  by 
the  Boys  Scouts  of  Greater  New 
York  in  their  fund  drive  will  be 
presented  to  radio  and  television 
executives  at  a  luncheon  on  De- 
cember 7th  in  the  Hotel  Roosevelt. 

The  chairman  of  the  radio  com- 
mittee for  the  scouts,  Warren  Jen- 
nings, will  be  M.C.  for  the  oc- 
casion. William  E.  Berchtold,  chair- 
man of  the  businessmen's  committee 
for  the  drive  and  executive  vice- 
president  of  Foote,  Cone,  and 
Belding,  will  explain  the  objectives 
of  the  campaign. 

The  Scouts  are  seeking  two- 
million  dollars  in  their  drive  during 
January  and  February  in  the  greater 
New  York  area. 

New  York  stations  will  be  pro- 
vided with  spot  announcements  in- 
cluding brief  statements  by  famous 
people  supporting  the  Scout  cam- 
paign. Interviews  of  people  con- 
nected with  scouting  are  being 
sought  on  other  programs. 


AP  Names  Dist.  Chiefs 

New  AP  Bureau  Chiefs  have  been 
appointed  in  Florida  and  Oklahoma 
and  a  special  membership  repre- 
sentative has  been  designated  for 
Florida  and  Georgia,  it  has  been 
announced.  Noland  Norgaard,  for- 
merly Oklahoma  Bureau  Chief,  has 
been  named  for  the  Florida  Bureau, 
and  Austin  Bealmear,  formerly  on 
the  New  York  sports  staff,  is  the 
new  Oklahoma  Chief.  O.  S.  Morton 
formerly  Jacksonville  Bureau  Chief, 
is  charged  with  promoting  AP 
membership  activities  in  Florida 
and  Georgia. 


Record  Sales  Growing 
With  N.  Y.  C.  Dealers 


(Continued  from  Page  II 

confusion  created  by  the  issue  of 
the  new  speeds  is  disappearing. 
Several  say  that  when  the  buyer 
is  given  an  adequate  explanation 
of  the  45  and  LP  records,  there  is 
no  confusion  at  all. 

The  record  men  pointed  out  that 
sales  this  year  have  not  come  near 
those  of  last  year  and  1947.  They 
add  however,  that  the  sales  are 
well  above  the  totals  during  the 
summer. 

A  spokesman  for  G.  Schirmer, 
Inc.  says  the  sale  of  33^  discs  is 
the  strongest  with  78's  being  about 
equal.  The  45's  are  reported  as 
becoming  more  popular. 

Haynes-Griffin  says  78's  are  go- 
ing very  slow  with  the  LP  leading. 
The  45's  are  also  reported  as  doing 
very  well. 

Rabsons,  Inc.  say  sales  are  still 
somewhat  slow,  but  add  that  they 
are  better  than  during  the  summer. 
The  LP  and  45  discs  are  again  re- 
ported as  selling  well  with  the  78 
sales  down. 

The  Liberty  Music  Shop  spokes- 
man said  the  outlook  is  much 
brighter  and  added  that  the  public 
is  beginning  to  ask  for  the  dif- 
ferent speeds. 

Commercial  Radio  Service 
Offered  In  Germany 

(Continued  from  Page  1) 

representatives  in  New  York  say 
most  of  the  German  market  can 
be  covered  by  mass  advertising  over 
Radio  Sarrebruck.  The  20,000-watt 
station  was  destroyed  during  the 
war,  but  rebuilt  in  1945.  Advertis- 
ing has  been  carried  only  in  recent 
months. 

Pan  American  points  to  the  fact 
that  Germany  has  spent  $700,000,000 
annually  for  American  exports  since 
1946,  and  that  the  market  can  ex- 
pand further.  Sarrebruck  now 
covers  a  good  part  of  that  market 
by  day  and  most  of  it  by  by  night, 
the  company  adds.  The  station 
operates  17  Y2  hours  daily. 

Pan  American  says  most  large 
American  manufacturers  already 
have  started  operations  in  Germany 
and  more  are  expected. 


Anniversary  Program 
Planned  On  Bill  Of  Rights 

A  special  program  commemorating 
the  158th  anniversary  of  the  adop- 
tion of  the  Bill  Of  Rights  will  be 
broadcast  by  ABC  direct  from  the 
Sub-Treasury  building  in  New  York 
on  Thursday,  December  15.  Parti- 
cipating will  be  Interior  Secretary 
Oscar  Chapman,  motion  picture 
pioneer  Cecil  B.  DeMille,  and  Mess- 
more  Kendall,  president  of  the  Bill 
Of  Rights  Commemorative  Society. 
Gardner  Osborn,  vice-president  of 
the  Society,  will  serve  as  master 
of  ceremonies  and  Cardinal  Francis 
J.  Spellman  will  deliver  the  invoca- 
tion. The  Bill  Of  Rights  was  enacted 
on  the  Sub-Treasury  site. 


Coleson  Will  Represent 
Adv.  Council  On  Coast 


(Continued  from  Page  1 ) 

been  radio  representative  for  the 
council  in  the  past  four  years  on 
a  part-time  basis.  He  will  now 
serve  as  liaison  officer  between  the 
council  and  the  Advertising  Asso- 
ciation of  the  West  and  will  operate 
full-time  from  the  Taft  Building  in 
Hollywood.  He  also  managed  the 
Hollywood  office  of  NAB  from  1946 
to  1948. 


Business  Series  Planned 
For  CBS  Beginning  Dec.  3 

"You  and  Small  Business"  is  the 
name  of  a  new  Monday-through- 
Friday  series  to  be  heard  over  CBS, 
6:15  to  6:30  P.M.  EST.,  beginning 
Dec.  5th. 

Secretary  of  Commerce  Charles 
Sawyer  will  tell  about  his  recent 
tour  of  the  country  on  the  initial 
show.  Host  for  this  occasion  and 
following  broadcasts  will  be  Dwight 
Cooke. 

Guests  Listed 

The  series  will  examine  small 
businesses  and  discussions  by  ex- 
perts will  be  featured.  Others  to 
be  heard  on  the  first  week  are 
Harry  L.  Miller,  chairman  of  the 
Small  Business  Advisory  Commit- 
tee, C.  F.  Hughitt  and  C.  Wilford 
White  of  the  Department  of  Com- 
merce, and  economist  Lvsander  T. 
White. 


Ross  Being  Offered 
As  Seasonal  Co-op 

(Continued  from  Page  1) 

with  Mae  West  scheduled  to  be  the 
first  personality  interview  on  next 
Monday. 

The  short  term  co-op  deal  is  an 
innovation  in  Mutual  program  sales. 
Idea  for  offering  Ross  for  commer- 
cial sponsorship  on  a  co-op  basis 
came  from  stations  on  the  network 
who  reported  a  demand  among  local 
meixhants  for  a  Xmas  merchandis- 
ing tie-in  with  this  type  of  a  show, 
daily  from  12:15  to  12:30  p.m.,  EST., 


Touchdown  Club  Dinner 
To  Be  Aired  By  WMGM 


WMGM  will  air  the  annual  dinner 
of  the  Touchdown  Club  of  New 
York  tonight  from  8: 00  to  8: 30  p.m. 
Bob  Zuppke,  Illinois  coach  who 
trained  Red  Grange,  will  receive 
the  club's  annual  award  at  the  affair 
being  held  at  the  Ruppert  Brewery 
banquet  hall  in  Manhattan. 

The  club,  an  organization  of  for- 
mer varsity  football  men,  will  also 
have  George  Little,  Grantland  Rice, 
and  Art  French  as  guest  speakers. 
Herman  Hickman  of  Yale,  Ed 
Danowski  of  Fordham,  Ed  Dooley 
of  Dartmouth  and  other  football 
personalities  will  be  present.  Ward 
Wilson  of  the  WMGM  sports  staff 
will  be  emcee  for  the  occasion. 


WELLES  WINS 
FREEDOMS  AWARD 

To  Ruth  Welles,  KYW  women's  broadcaster,  went 
one  of  last  week's  coveted  Freedoms  Foundation 
awards.,  a  medal  of  honor  and  $1,500  in  cash 
presented  at  Valley  Forge  by  General  Eisenhower. 
This  award  was  for  the  design  of  a  cookie  cutter 
embodying  the  Foundation's  credo  emblem.,  an 
ingenious  method  of  teaching  children  the  organi- 
zation's aims.  This  same  ingenuity  has  won  Ruth 
Welles  many  awards  for  her  work  at  the  micro- 
phone, and  continues  to  win  new  listeners  to  her 
daily  program  at  9:30-10:00  AM.  For  availabilities 
and  convincing  evidence  of  sales-power,  consult 
KYW  or  Free  &  Peters. 


PHILADELPHIA 

50,000  WATTS 

NBC  AFFILIATE 


ffix   WESTINGHOUSE  RADIO  STATIONS  Inc 

WBZ    .    WBZA    .    KDK  A    .    WOWO    •   KEX   .   KYW   •  W8Z-TV 

National  Representatives,  Free  &  Peters,  except  for  WBZ-TVj 
for  WBZ-TV,  NBC  Spot  Sales 


4 


RADIO  DAILY 


Thursday.  December  I,  1949 


snn  fRancisco 


By  NOEL  CORBETT 

GRANT  HOLCOMB,  director  of 
news  for  KCBS,  has  been 
elected  to  the  Board  of  Directors 
of  Sigma  Delta  Chi,  national  jour- 
nalism fraternity,  San  Francisco 
Professional  Chapter. 

The  Standard  School  Broadcast 
(NBC's  Western  net  on  Fridays  at 
10  a.m.)  will  be  heard  on  four 
Alaska  stations  beginning  January  6. 

Dick  Hiett,  a  Daly  City  kid  is 
the  winner  of  the  Hopalong  Cassidy 
colt-naming  contest  on  KGO-TV. 
He  wins  a  trip  to  Hollywood  to 
meet  Bill  Boyd  and  the  hoss. 

KGO-TV  is  reshuffling  its  Satur- 
day schedule  to  replace  football. 
Light  classics,  a  religious  program 
and  ice  hockey  will  fill,  with  other 
shows  to  be  announced. 

Pioneer  Investors  Saving  and 
Loan  Association  has  signed  to 
sponsor  the  KCBS  7  a.m.  news 
broadcast  Tuesdays,  Thursdays  and 
Saturdays  for  52  weeks  starting 
December  13.  Long  Advertising 
Service  is  the  agency. 

Arthur  Mortenson,  merchandising 
director  from  CBS,  Hollywood,  was 
here  last  week  to  confer  with 
Arthur  Hull  Hayes  and  KCBS  execs 
and  members  of  the  Lions  Interna- 
tional regarding  the  Fred  Beck  Toy 
Turnout,  a  charity  drive  over  CBS. 

Local  winner  of  the  Lux  Radio 
Theater  search  for  the  most  beauti- 
ful 15-year-old  girl  is  Kathleen 
Florness  of  Oakland. 


New  45  rpm  Records 

Boost  Library  To  2000 

New  releases  of  45  rpm  records 
will  up  the  total  listings  in  this 
line  to  nearly  two  thousand,  RCA- 
Victor  announced  yesterday. 

Classical,  popular,  country,  west- 
ern, blues,  rhythm,  and  children's 
records  are  all  represented  in  the 
45  repertoire,  according  to  RCA. 
The  company  says  demands  for 
Red  Seal  records  are  in  many  in- 
stances greater  than  those  for 
popular  releases,  and  a  substantial 
number  of  classics  will  be  added. 

Initial  purchases  averaging  $15 
worth  of  records  have  been  reported 
by  dealers,  RCA  says.  The  spurt 
has  been  sparked  by  an  intensive 
promotion  of  the  new  player  at- 
tachment, it  was  pointed  out. 

New  Red  Seal  titles  on  45  rpm 
which  will  be  available  for  the 
Christmas  season  include  Bach's 
Mass  in  B  Minor,  Beethoven's  Piano 
Concerto  No.  2  and  Ravel's  "Mother 
Goose  Suite." 


AC  -  DC  Transcription  Players 
Tape,  Wire,  Disc  Recorders 
Sales-Rentals-Service 

MILLS  RECORDING  CO. 

161  N.  Michigan  Ave. 
Chicago,  III.  De  2-4117 


Windy  City  11  ordnye.  .  . 

•  •  •  WWCA,  Gary,  Indiana,  is  planning  to  go  on  the  air  the 
end  of  next  week.  Todd  Branson  has  been  appointed  program  director. 
.  .  .  Bill  Hansen,  BMI  sales  executive,  is  here  at  the  Sheraton  Hotel, 

giving  the  local  scene  the  onceover.  He's  very  en- 
ClliCClCJO     thused  over  BMI's  new  song.  "My  Diary  of  broken 

Dreams."  .  .  .  The  Jennifer  Holt  who  is  here  starring 
in  the  "Uncle  Mistletoe  Show"  for  Marshall  Fields  over  WENR-Tv,  is 
the  daughter  and  brother  respectively  ot  movie  cowboy  stars  Jack  and 
Tim  Holt.  .  .  .  Two  veteran  Chicago  radio  men  have  joined  forces  to 
form  the  new  radio-TV  production  lirm  ot  Dawson  and  Jackson  with 
offices  at  360  N.  Michigan  Avenue.  They  are  "Stu"  Dawson,  tormer 
president  of  Feature  Productions,  and  Lowell  Jackson,  long-time  execu- 
tive with  the  Katz  rep  iirm  and  former  vice-president  of  Radio  Features. 
Inc.  New  Gimmick  to  their  package  producing  plan  is  that  a-ter  three 
years  oi  sponsorship  a  package  will  become  the  property  of  the  agency 
or  sponsor  with  only  a  small  royalty  paid  to  the  packager  after  that  time. 

ft         ft         ft  ft 

•  •  •  Local  time  buyers  at  leading  ad  agencies  here  trekked 
to  South  Bend  last  week  to  watch  the  Notre  Dame-S.  California 
massacre  as  guests  of  Bob  Swintz,  manager  of  WSB1,  Hob  says 
that  even  though  his  station  is  anxious  lor  a  TV  license,  they 
certainly  don't  want  one  in  the  UHF  band.  .  .  .  Bill  Spencer, 
manager  of  WHOT  in  South  Bend,  giving  the  strongly  entrenched 
South  Bend  "Tribune"  station  a  bit  of  a  battle  for  business.  .  .  . 
The  third  South  Bend  outlet,  WJVA,  has  shifted  its  base  of  opera- 
tions to  Mishawaka.  Joseph  Pawloski,  local  attorney,  has  taken 
over  management  of  the  station  and  is  trying  to  guide  the  station 
out  of  its  financial  difficulties  of  the  past  year.  Studios  are  now 
located  <at  the  Mishawaka  Hotel. 

ft     ft     ft  ft 

•  •  •  WMOR  taking  bows  for  its  hard-hitting  "Report  to  the 
People"  program  which  blasted  local  apathy  toward  an  anti-colored 
riot  which  took  place  here  recently.  .  .  .  Long  time  news  commentator 
Moulton  Kelsey,  who  was  last  heard  locally  over  Stations  WCFL  and 
WIND  for  the  Fair  store  and  for  Evocns  Fur,  is  now  half  of  the  new 
"husband  and  wife"  show  titled  "Coffee  with  the  Kelseys."  Program 
is  aired  daily  over  WGN  at  9:15  ajn.  .  .  .  Many  sponsors  eyeing  the 
new  Frann  Weigle  disc  jockey  show  called  "Stop  the  Record"  which 
is  televised  over  WGN-TV  Friday  nights  at  8:15  pjn.  .  .  .  Marjorie 
Retzke  of  the  WBBM  continuity  editing  department  and  Wayne  F.  Gibbs. 
Jr.,  of  Richmond.  Va.,  have  announced  their  engagement. 

ft        ft        ft  ft 

•  •  •  Kenneth  C.  Price,  manager  of  the  1950  Parts  Dis- 
tributor show,  which  will  be  held  at  the  Stevens  Hotel,  May 
22-25  reports  that  all  booth  space  is  already  sold  out!  .  .  .  Kiddies 
who  enter  the  best  name  in  a  contest  conducted  by  Hank  Grant 
on  WGN's  "Let's  Have  Fun"  show  sponsored  by  Goldblatt's  will 
walk  off  with  gads  of  prizes.  Idea  is  to  name  Santa's  Teddy 
Bear.  .  .  .  Local  stations  pleased  with  the  spot  business  placed 
by  the  Household  Finance  Corporation.  Jim  Cominos  at  the  Le 
Valley  agency,  is  account  man.  .  .  .  Ernie  Simon  planning  to  take 
his  bride-to-be  to  the  Bahamas  on  their  honeymoon  right  after 
Christmas.  It'll  be  an  all  radio  wedding  as  Dr.  Preston  People,  star 
of  his  own  WGN  and  WJJD  programs  will  officiate. 


SOUTHWEST 


WRAP,  Ft.  Worth,  WBAP-TV's 
football  line-up  from  Nov.  24 
to  December  3  has  viewed  sports 
fans  jumping  in  the  Fort  Worth- 
Dallas  area.  On  November  24 
(Thanksgiving)  the  top  local  high 
school  game  of  the  year,  Paschal 
vs.  Northcide,  was  telecast  from 
Farrington  Field  in  Fort  Worth. 
Co-sponsors  were  Fritos  (Glenn 
Advertising)  and  West  Texas  Ap- 
pliance Company  (James  McBride 
Advertising).  On  Saturday,  Novem- 
ber 26,  the  station  presented  the 
TCU-SMU  annual  grid  classic  from 
TCU  Stadium  in  Fort  Worth.  On 
Saturday,  Dec.  3,  WBAP-TV  pre- 
sents the  Notre  Dame-SMU  fracas 
from  the  Cotton  Bowl  in  Dallas. 
Both  of  the  college  games  will  be 
sponsored  by  Humble  Oil  and  Re- 
fining Company  through  Wilkinson. 
Schiwetz  and  Tips,  Inc.  The  SMU- 
Notre  Dame  game  will  be  filmed  in 
its  entirety  by  WBAP-TV  for  airing 
Sunday,  December  4  for  Fritos 
through  Glenn  Advertising.  Both 
college  games  were  aired  bv  WBAP- 
820  for  Humble. 

KNBC  To  Get  Award 

San  Francisco  —  KNBC  and  the 
Standard  Oil  Company  of  California 
will  be  cited  for  outstanding  service 
this  Sunday,  December  4,  by  the 
local  branch  of  the  American  Asso- 
ciation of  University  Women. 

The  award  for  the  Standard 
School  Broadcast  and  the  Standard 
Hour  will  be  presented  on  the  for- 
mer show  by  Mrs.  Carleton  Gray, 
president  of  the  San  Francisco 
branch  of  the  AAUW.  John  Elwood, 
KNBC  general  manager,  and  T.  S. 
Petersen,  president  of  Standard  Oil 
will  accept  the  presentation. 

The  AAUW  makes  the  award  an- 
nually to  a  locally  originated  pro- 
gram considered  outstanding  in 
education,  arts,  social  studies,  in- 
ternational relations,  or  legislation. 


ft 


ft 


WEVD 
117  119  W.  46  St. 
|  HENRY  GREENFIELD,  Mg.  Director  N.Y.IS 


Thursday,  December  1,  1949 


RADIO  DAILY 


5 


NAB  Regional  Asks 
Re-Defined  Districts 


(Continued  from  Page  1) 

maintain  the  status  quo  established 
by  the  Havana  treaty. 

Another  resolution  voiced  oppo- 
sition to  the  FCC  adopting  the  new 
rules  recently  proposed  covering  the 
hours  of  FM  operation.  The  resolu- 
tion points  out  that  "most  of  the 
operators  of  FM  stations  are  pro- 
viding worthwhile  service  to  the 
public  at  a  substantial  financial 
loss." 

Endorse  BAB  Plans 

The  Southwest  broadcasters  en- 
dorsed the  action  of  the  board  in 
establishing  the  Broadcast  Adver- 
tising Bureau  and  approved  the 
early  activities  and  planning  of  the 
new  service.  Maurice  Mitchell  was 
commended  for  "his  energetic, 
thorough  and  effective  leadership" 
in  the  direction  of  BAB. 

Other  resolutions  commended  the 
administration  of  Justin  Miller,  as 
president;  Richard  P.  Doheity  for 
his  administration  of  the  Employee- 
Employer  Relations  department  and 
Don  Petty  as  general  counsel  of  the 
industry  organization. 

No  resolution  was  adopted  regard- 
ing Broadcast  Measurement  Bureau. 


*  AGENCY  NEWSCAST  * 


GEN.  CARLOS  P.  ROMULO,  hero 
of  Bataan  and  now  President  of 
the  United  Nations  General  As- 
sembly, will  be  guest  of  honor  at 
a  dinner  at  the  Advertising  Club 
of  New  York  next  Monday.  Cock- 
tails at  6:30  p.m.,  dinner  at  7. 


ALFRED  PAUL  BERGER  CO., 
Inc.,  has  been  appointed  advertising 
agency  for  Klik  Promotions,  Inc., 
New  York,  manufacturers  of  novelty 
jewelry. 


MAIL  POUCH  TOBACCO  CO., 
Wheeling,  W.  Va.,  makers  of  Ken- 
tucky Club  Smoking  Tobacco.  Mail 
Pouch  Chewing  Tobacco,  Melo 
Crown  Cigars  and  other  tobacco 
products,  has  appointed  Charles  W. 
Hoyt  Company,  Inc.,  New  York, 
advertising  agency.  The  company 
has  been  using  radio,  television, 
magazine  and  outdoor  advertising 
to  promote  its  brands. 


Hospital  Interviews  Set 
In  WOR's  Christmas  Drive 

WOR's  John  Wingate  will  be 
Santa's  helper  this  Sunday,  Dec.  4, 
when  he  interviews  youngsters  in 
four  New  York  City  Hospitals  to 
find  out  what  they  want  for  Christ- 
mas. 

The  program,  Christmas  in  the 
Children's  Ward,  will  be  presented 
by  the  WOR  News  and  Special 
Features  Division  in  connection  with 
the  station's  Fifth  Annual  Children's 
Christmas  Fund  drive.  Last  year, 
8,634  listeners  contributed  more  than 
$27,000  to  the  fund  to  provide  toys, 
clothing,  Christmas  trees,  and  tele- 
vision sets  for  children  in  hospitals. 

The  interviews  will  be  transcribed 
in  the  wards  and  later  presented 
from  2:45  to  3:00  p.m. 

The  fund  will  also  buy  gifts  for 
infants  born  during  the  Christmas 
week  in  51  voluntary  hospitals  in 
the  five  New  York  boroughs.  Near- 
ly nine-thousand  infants  and  chil- 
dren will  be  taken  care  of. 


To  Continue  Opera  News 

Encouraged  by  a  favorite  audience 
reaction  to  a  dramatized  recreation 
of  the  Metropolitan  Opera's  first 
night,  Oct.  22,  1883,  during  last 
Saturday's  broadcast  of  ABC's 
"Metropolitan  Opera  On  The  Air," 
"Opera  News  On  The  Air"  will 
present  other  highlights  of  Met 
history  on  forthcoming  programs. 
Written  by  Allan  Sloane  for  the 
Henry  Souvaine  Agency,  which 
produces  the  show,  the  historical 
highlights  will  be  interspersed 
among  the  next  eighteen  opera 
broadcasts  as  an  "Opera  News  On 
The  Air"  intermission  feature. 


STANDARD  RADIO  TRANSCRIP- 
TION, SERVICES,  Inc.,  with  home 
offices  in  Hollywood,  has  announced 
that  the  company's  New  York  of- 
fices are  moving  from  1  E.  54th 
Street  to  new  larger  quarters  in 
the  Georg  Jensen  Building  at  665 
5th  Avenue.  Alex  Sherwood,  vice- 
president  in  charge  of  sales  at 
Standard,  is  in  charge  of  the  New 
York  office. 


HAROLD  DAVIS  has  been  namad 
an  account  executive  of  Radio  Sales, 
radio  and  radio  station  representa- 
tives, CBS,  effective  immediately.  He 
was  formerly  assistant  commercial 
manager  for  WCAU,  Philadelphia,  in 
charge  of  their  New  York  office,  and, 
prior  to  joining  WCAU,  was  pro- 
gram director  for  WDAS.  Philadel- 
phia. 


MARSHALL  HURT  has  joined 
the  executive  staff  of  Walter  Weir, 
Inc.,  New  York.  He  was  formerly 
with  the  Bauerlein  agency  in  New 
Orleans,  Wendell  P.  Colton  Co.. 
McCann  -  Erickson,  Inc.,  and  the 
Elmo  Roper  organization. 


BBD&O's  Bruce  Barton.  Alex 
Osborn,  and  Ben  Duffy  are  marking 
30  years  with  the  agency.  Barton, 
now  chairman,  and  Osborn,  the 
vice-chairman,  formed  the  agency 
in  1919  with  Roy  Durstine.  Duffy 
who  is  now  president,  joined  the 
firm  as  a  messenger.  Barton,  Dur- 
stine, and  Osborn  merged  with  the 
George  Batten  Co.  in  1928. 


Private  Stations  File 
Briefs  In  Canada 


WEST  HOOKER  TELEFEA- 
TURES,  Inc.,  has  employed  two  new 
account  executives  to  call  on  New 
York  advertising  agencies.  They  are 
Richard  Brill  of  Eagle  Lion,  Warner 
Brothers  and  more  recently  director 
of  public  relations  at  the  Celotex 
Corporation,  and  Edward  Carlin, 
agency  and  radio  executive.  James 
Elkins,  account  man,  who  has  been 
with  the  firm  since  September,  has 
been  upped  to  vice-president. 


LEVY  ADVERTISING  AGENCY 
of  Newark,  N.  J.,  announces  the 
following  accounts:  The  upholstery 
division  of  Gimbels  Department 
Store,  New  York,  radio  currently 
being  used.  American  Limoges 
China  Company,  manufacturers  of 
American  Limoges  Dinnerware,  to 
handle  national  radio  and  television 
exclusively.  Kitchen  Sales  Corpo- 
ration, Newark,  manufacturers  of 
the  satin-aluminum,  magic  Cool- 
eroller,  the  rolling  pin  with  the 
built-in  refrigeration.  National  ra- 
dio and  television  currently  being 
used. 


DAVID  O.  ALBER  ASSOCIATES, 
with  Gene  Shefrin  as  account- 
executive,  have  been  retained  for 
publicity  and  promotion  on  Guy 
Lombardo's  East  Point  House  Res- 
taurant in  Freeport,  L.  I. 


ASSOCIATION  OF  COOK  COUN- 
TY CHRYSLER  DEALERS  has  ap- 
pointed the  Olian  Advertising  Com- 
pany, Chicago,  as  its  advertising 
agency  to  promote  new  and  used 
car  sales  as  well  as  the  service 
facilities  of  its  members.  The  open- 
ing campaign  is  scheduled  to  coin- 
cide with  the  appearance  of  the 
new  1950  Chrysler. 


DEAN  SHAFFNER  has  joined  the 
sales  presentations  department  of 
the  American  Broadcasting  Com- 
pany as  a  writer,  following  five 
years  with  The  Biow  Company  as 
radio  and  television  research  di- 
rector. Previously,  he  had  served 
with  both  C.  E.  Hooper,  Inc.,  and 
Crossley,  Inc.,  as  production  man- 
ager on  various  research  projects. 


THE  CUSHMAN  BAKING  CO. 
of  Portland,  Me.,  and  Lynn,  Mass., 
again  is  sponsoring  the  Cinnamon 
Bear  series  of  15-minute  radio  pro- 
grams. This  Christmas  story  for 
children  is  being  aired  over  nine 
New  England  stations  through  Dec. 
23.  Newspaper  copy  is  being  used 
in  all  nine  cities  calling  attention 
to  the  program.  The  account  is 
placed  by  the  Harry  M.  Frost  Co., 
Inc.  of  Boston. 


CHAS.  E.  LOGAN,  producer- 
writer  with  Feature  Productions, 
has  resigned  his  position  to  become 
a  partner  in  the  newly-organized 
firm  of  Burnett  &  Logan,  marketing, 
advertising  and  public  relations,  at 
430  East  Ohio  Street,  Chicago.  Other 
partner  in  the  new  firm  is  Hal  Bur- 
nett, former  editor  of  "Industrial 
Marketing"  and  executive  editor  of 
"Advertising  Age."  The  partners 
worked  together  in  the  1930's  on 
the  public  relations  staff  of  Colum- 
bia Broadcasting  System,  western 
division,  Chicago. 


BRENNAN  ADVERTISING 
AGENCY,  Houston,  Texas,  has  been 
elected  to  membership  in  the  Amer- 
ican Association  of  Advertising 
Agencies. 


(Continued  from  Page  1) 

French-language  station  naturally 
took  the  Corporation  view.  In  op- 
position to  CBC  policies  were  briefs 
from  Canadian  Marconi  Co.  and 
stations  CKVL  and  CKAC,  besides 
small  community  stations. 

The  Canadian  Marconi  Company 
testimony  said  the  heavy  hand  of 
government  paternalism  is  a  "nega- 
tive factor  devastating  in  its  effect 
upon  radio  and  television  in  this 
country." 

It  deplored  the  "do-nothing  policy" 
and  other  "fallacies"  which  it  claim- 
ed underlay  the  reasoning  behind 
the  terms  of  the  Canadian  Radio 
Broadcasting  Act  of  1932. 

The  brief  also  attacked  the  sug- 
gestion recently  put  forward  at  the 
commission's  hearings  by  the  Royal 
Architectural  Institute  of  Canada 
that  the  future  of  radio  and  tele- 
vision be  firmly  established  in  the 
hands  of  "the  cultural  leaders  of 
the  country." 

This  suggestion  was  dismissed  by 
the  brief  as  'reductio  and  absurdum" 
reasoning. 

Station  CKAC  claimed  the  CBC's 
constantly  increasing  commercialism 
was  encroaching  on  the  field  of  pri- 
vate stations,  particularly  over 
French  channels.  The  brief  charged 
that  the  CBC  had  given  "unjustified" 
rate  cuts  for  commercial  programs 
over  the  French  networks  amount- 
ing to  over  $6,000  yearly. 

The  Commission  asked  the  station 
for  a  letter  outlining  the  cases  in- 
volved in  the  alleged  rate-cutting. 

Station  CKVL  urged  that  all  fu- 
ture television  development  be  re- 
stricted to  existing  public  and  pri- 
vate radio  exclusively.  This  brief 
also  envisaged  possible  bombing 
raids  by  hostile  powers  on  heavily 
populated  areas  and  suggested  that 
public  and  private  stations  be  en- 
couraged to  put  themselves  imme- 
diately on  a  "possible  invasion 
basis." 

The  brief  argued  that  "with  robot 
planes  able  to  follow  regular  broad- 
cast stations  to  populous  centers, 
special  forms  of  low-angle  fre- 
quency modulation  (FM)  broad- 
casting from  transmitters  located 
remotely  from  populous  centers 
should  be  encouraged." 

The  brief  submitted  on  behalf  of 
many  small  community  broadcast- 
ing stations  asserted  that  the  public 
interest  in  the  radio  field  was  best 
served  by  a  public  body  responsible 
to  Parliament  than  by  "big  enter- 
prises." 

It  recommended  observance  of  the 
principal,  however,  that  no  person 
should  be  both  competitor  and  regu- 
lator, and  urged  that  the  CBC's 
commercial  department  be  made  a 
separate  and  different  corporation. 


Stork  News 

Lee  Otis,  news  editor  at  CBS,  is 
the  father  of  a  seven-pound,  12- 
ounce  girl  born  yesterday  to  Mrs. 
Otis  at  Parsons  Boulevard  Hospital. 


plug  runes 


RADIO  DAILY: 


Thursday,  December  1.  1949 


On  Records  and  Transcriptions 

TELL  ME  WHY 

RYTVOC,  Inc. 

1585  Broadway       New  York  19.  N.  Y 


"HUSH  LITTLE  DARLIN  " 

Recorded  By 
Perry  Como  Eddy  Howard 

Dick  Haymes        Curt  Massey 
Kay  Kyser  Jerry  Falligant 

MICHAEL  MUSIC  CO.,  Inc. 
1619  Broadway  Jerry  Johnson 

New  York  City  Gen.  Mgr. 


You'll  LUV  this  novelty! 

IT  MUST  BE  L  U  V 

MANOR  MUSIC  COMPANY 

1619  Broadway  New  York  City 


Nothing  Can  Stop  This! 

"FOREVER  WITH  YOU" 

by  the  writer  of  "My  Happiness" 

FORSTER    MUSIC    PUB.,  INC. 

1619  Broadway,  New  York  19,  N.  Y. 
216  S.  Wabash  Avenue,  Chicago  4,  III. 


A   HIT   Is  Bornt 

"BLUE  FOR  A  BOY- 
PINK  FOR  A  GIRL" 

Vaughn  Monroe  on  RCA-Victor 

Al  Gallico  Music  Co.  Inc. 

501  Madison  Ave.,  New  York,  N.  Y. 


Revival  of  a  Million  Copy  Hit! 

"AM  I  WASTING 
MY  TIME  ON  YOU" 

STASNY  MUSIC  CORP. 

1619  Broodwoy  New  York  City 


recorded 

by 

PEARL  BAi LEV 

Hcsmory 

GENE  COLIN 

 Ronc'o 

JIMMY  DORSEY 

Columbia 

RUSS  MORGAN 

 Decca 

ALVINO  REV 

Capitol 

JACK  TETER  TRIO 

London 

CLAUDE  TH0RNHIU 

Victor 

won os  and  musk; 


By  PINKY  HERMAN 


•  •  •  TIN  PAN  ALLEY  OOPS:— The  cycle  has  again  made  a 
complete  revolution  since  1930  when  hillbilly  numbers  such  as  "When 
It  s  Springtime  In  The  Rockies,"  "When  The  Moon  Comes  Over  The 
Mountain,"  "Big  Rock  Candy  Mountain,"  "She'll  Be  Comin'  Round  The 
Mountain,"  and  "Little  Sweetheart  of  The  Mountains"  were  the  nation's 
top  tunes,  .  .  .  today  we  iind  among  the  leaders  "lealous  Heart," 
"Room  Full  of  Roses,"  "I'm  Throwin'  Rice  At  The  Girl  I  Love,"  "Slippin' 
Around,"  "Raindrops  and  Teardrops,"  "Someday  You'll  Want  Me  To 
Want  You,"  "Tennessee  Polka,"  "Why  Don't  You  Haul  Off  and  Love 
Me"  and  of  course,  "Mule  Train."  .  .  .  thus,  look  for  a  general  exodus 
of  tin  pan  alleyites  soon  for  the  surrounding  countryside,  mountains 
(Catskill,  Adirondack,  Ramapo,  etc.)  and  nearby  dude  ranches,  to  com- 
mune with  nature  and  mayhap  gather  necessary  inspiration,  material 
or  hold  face-to-face  meetings  with  psuedo-cowpunchers  sod-busters 
and  our  hayseed  cousins. 

ft      ft      ft  ft 

•  •  •  Edwin  B.  Morris  &  Co.,  reviving  the  hit  of  1945  "Let 
It  Snow,  Let  It  Snow,  Let  It  Snow"  toy  Sammy  Cahn  and  Jule 
Styne  and  "The  Christmas  Song,"  (Burke  &  Van  Heusen,  Inc.) 
written  by  crooner  Mel  Torme  and  Robert  Wells.  ...  •  NBC 
should  find  another  spot  for  the  listenable  Dick  Dudley,  whose 
'Rockabye  Dudley'  series  bowed  out  last  Friday.  .  .  .  airwaves 
need  programs  that  beam  warmth  and  friendliness  such  as 
Dudley  offers.  ...  •  Maestro  Arnold  Johnson  and  Carmen 
Lombardo  have  collaborated  on  a  Hawaiian  number  "Lilokalani," 
a  cinch  for  the  Hit  Parade.  .  .  .  published  by  Lombardo  Music. 
...  •  Bob  Miller,  Inc.,  is  the  publisher  of  "Oh  How  I  Cried" 
written  by  Jimmie  Hodges  and  Bob  Nichols.  ...  •  Patti  Lure; 
(Miss  Montana  of  1949)  does  such  a  fine  singing  job  on  Jack 
Shaindlin's  ballad,  "Dawn  Over  Manhattan"  in  the  Fox  short 
subject,  'Music  In  Manhattan'  that  Johnny  Thompson  will  in- 
clude it  in  his  next  Langworth  Transcription.  .  .  .  •  Film 
execs,  who  plan  to  make  a  flicker  based  on  the  life  of  deejay 
Dick  Gilbert,  are  considering  Frank  Sinatra  or  Frankie  Laine. 
.  .  .  why  not  Gilbert  to  portray  'Gilbert'?  ...  •  Herald-Trtb 
radioed.  John  Crosby  will  speak  at  Radio  Club  Social  at  N.Y.U. 
Monday  nite. 

ft        ft        ft  ft 

•  •  •  ON  AND  OFF  THE  RECORD:— The  teaming  of  Bing  Crosby 
with  Fred  Waring's  Pennsylvanians  on  the  new  Decca  coupling  of 
"Way  Back  Home"  and  "Iowa  Indian  Love  Song"  results  in  a  fine 
platter  which  will  get  lots  of  deejay  attention.  ...  •  Tony  Pastor's 
great  Columbia  biscuit  of  the  sensational  new  novelty,  "If  I  Had  A 
Million  Dollars"  backed  with  "My  Mammy,"  the  standard  is  on  the 
market  but  four  weeks  and  already  is  appearing  on  numerous  disk 
jockeys'  best.  .  .  .  this  waxing  should  win  T.  P.  a  million  new  fans. 
...  •  Wait  till  you  hear  Dinah  Shore's  clever  rendition  of  "Bibbiddy- 
Bibbiddy-Boo.  ...  •  London  Records  has  a  sleeper  in  Theresa  Brew- 
er's great  rendition  of  "I  Beeped  When  I  Shoulda  Bopped"  flipped  with 
the  oldie,  "Ole  Man  Mose."  The  top  side  is  a  cinch  for  plenty  of 
whirls  on  deejay  turntables  and  should  also  garner  quite  a  few  buf- 
faloes in  the  jukes.  .  .  .  •  Victor  will  re-release  Rudy  Vallee's 
"Drunkard  Song"  thanx  to  Russ  Offhaus. 

ft        ft        ft  ft 

•  •  •  SHARPS  AND  FLATS:  — Superior  Music  is  reacti- 
vated with  firm  going  all  out  on  "Just  Driftin'  Along"  penned 
by  Roy  Newell  and  Nat  Simon.  ...  •  Barton  Music  will  pub- 
lish the  new  Al  Rickey-Kay  Twomey  ballad,  "Five  Eleven  Hap- 
piness Lane,"  a  clever  and  catchy  ditty.  ...  •  Victor  Selsman 
joins  Valando  Music,  working  on  "Echoes"  and  "Wedding  Bells 
Will  Soon  Be  Ringin."  Gene  Piller  added  to  Laurel  Music  staff 
to  exploit  "Meadows  of  Heaven."  ...  •  Francine  Falkon,  who 
graduated  from  "Hour  of  Charm"  to  become  one  of  the  finest 
concert  contraltos,  guestrills  MBSunday  at  9  on  Sylvan  Levin's 
Opera  Concert. 


PLU  G  TU  n  ES 


Wedding  Bells  Will 
Soon  Be  Ringin' 

LAUREL  MUSIC  CO. 
1619  Broadway  New  York  City 


SOME  DAY 

(You'll  Want  Me  To  Want  You) 

DUCHESS  MUSIC  CORPORATION 


Making  Our  Debut  With  A  Hit! 

"A  NEW  SHADE  OF  BLUES" 

MAYPOLE  MUSIC  CO. 

22  F.  67th  St.        New  York  City 
Phone:  REgent  7-4477 


I  WISH  I  KNEW 

Should  step  right  out  in  front — 
Just  recorded  for  RCA-VICTOR 
by  DOLPH  HEWITT 

ADAMS,  VEE  &  ABBOTT,  Inc. 

216  S.  Wabash  Ave.       Chicago  4,  III. 


My  Heart  Goes  With  You 

by  Thomas  G.  Motto* 
—  ♦         ♦  — 

JAMES  MUSIC,  Inc. 

1650  Broadway       Room  709       N.  T.  C. 


Brand  New  Novelty! 

"If  I  Had  A 
Million  Dollars" 

(I  Would  Give  It  All  to  You) 

TONY  PASTOR'S 

Sensational  COLUMBIA  Record 
#38577 

RYTVOC,  Inc. 

1585  Broadway      New  York  19,  N.  Y. 


Section  of  RADIO  DAILY,  Thursday.  December  1,  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


PRIVATE  TV  FOR  CANADA  URGED 


TELE  TOPICS 


THE  NOISIEST  OCTETTE  in  TV  may 
■  be  found  cavorting  weekly  on  "Pan- 
tomime Quiz,"  an  opus  that  recently 
marked  its  second  anniversary  in  Holly- 
wood and  has  been  on  CBS,  New  York, 
for  a  considerably  shorter  time,  both  un- 
der the  aegis  of  Chevrolet  Dealers.  The 
members  of  this  rowdy  group  are  movie 
actors — some  big-name,  some  medium- 
name  and  some  no-name  —  and  divided 
into  two  teams,  they  play  charades.  They 
all  are  pretty  adept  at  this  sort  of  thing, 
especially  the  regulars  who  seem  to  have 
developed  a  telepathic  code  that  gives 
them  quite  an  advantage  over  the  guests. 
The  participants  get  louder  as  The  Game 
progresses  and  at  times  the  girls,  all 
blondes,  sound  as  though  they're  going 
to  shriek  themselves  into  laryngitis.  It's 
a  pretty  amusing  show  usually,  although 
the  actors  always  seem  to  have  a  better 
time  with  it  than  we  do.  .  .  .  Items:  As 
one  of  the  performers  was  acting  out  her 
part  recently,  she  pointed  to  her  throat. 
A  beautiful  blonde  on  the  same  team, 
(they're  all  beautiful  on  the  show)  re- 
peatedly suggested,  "larnyx?  larnyx?"  Sec- 
ond item:  At  the  second  ann'y  airer,  the 
cast  let  producer-emcee  Mike  Stokey 
have  a  layer  cake  square  in  the  mush; 
they  all  thought  it  was  a  wonderful  gag. 
.  .  .  Recording  quality  on  the  show  is  as 
bad  as  most.  Bernie  Ebert  is  co-producer. 
Campbell- Ewald  the  agency. 

• 

rORMER  DANCING  STAR  Mitzi  May- 

•  fair  chalked  up  a  double  header  for 
her  favorite  show  on  the  Hooper  count 
Thanksgiving  Day.  'Twas  the  first  Thurs- 
day that  Mitzi  has  been  home  in  over 
30  weeks  and  she  had  to  convince  Hoop's 
caller  that  she  had  two  sets  going,  both 
tuned  to  "Stop  The  Music."  After  insis- 
tent quizzing  by  the  interviewer,  she 
established  that  the  cook  and  the  maid 
were  watching  one  set  while  her  guests 
were  watching  another.  In  a  cooperative 
mood,  she  volunteered  the  information 
that  both  groups  always  watched  "Stop 
The  Music"  and  that  it  was  their  favorite 
show.  What  she  didn't  volunteer,  how- 
ever, was  the  fact  that  she  and  her  hus- 
band, Charles  Henderson,  co-produce  the 
giveaway  for  the  Lou  Cowan  office  and 
that  the  servants'  interest  was  hypoed  by 
their  preparation  of  an  after-show  holiday 
feast  for  the  stanza's  cast  and  crew. 

• 

HAUL  TRIPP,  star  of  Mr.  I.  Magination 

*  and  lyricist  of  "Tubby  The  Tuba,"  has 
completed  a  similar  work  dedicated  to 
the  Philadelphia  Zoo,  now  marking  its 
75th  anniversary.  Titled  "Adventures  of 
the  Zoo,"  the  new  work  will  be  narrated 
by  Tripp  at  its  premiere  performance  by 
the  Philadelphia  Orchestra  Dec.  17. 

Guy  Lebow  pinch-hit  for  the  ailing  Russ 
Hodges  on  the  CBS  boxing  pickup  from 
St.  Nick's  last  nite. 


Pye  Cameras  Used 
On  WOR-TV  Remote 


First  on-the-air  demonstration  in 
this  country  of  cameras  made  by 
Pye,  Ltd.,  major  British  manufac- 
turer, was  held  last  night  when 
two  Pye  cameras  were  operated  side 
by  side  with  WOR-TV  cameras  dur- 
ing the  station's  coverage  of  boxing 
bouts  at  the  New  York  Athletic 
Club. 

The  Pye  cameras,  which  were 
manned  by  British  crews  in  this 
country  to  demonstrate  the  equip- 
ment as  part  of  an  export  drive, 
used  a  new  pick-up  tube  called 
"Image  Photicon,"  which  the  com- 
pany claims  provides  a  more  de- 
tailed picture  with  better  shading 
effects. 

Half  of  last  night's  program  was 
scanned  by  WOR-TV  and  half  by 
the  British  crew. 

B.  J.  Edwards,  head  of  the  Pye 
team  in  this  country,  said  his  firm's 
equipment  would  sell  here  for  about 
15  per  cent  less  than  comparable 
American  equipment. 

Other  members  of  the  British 
team  are  J.  E.  Lakin,  director  in 
charge  of  arrangements  for  the 
team;  William  Jones,  designer  of 
the  equipment;  N.  Q.  Lawrence, 
program  and  lighting  director;  and 
engineers  D.  H.  Fisher,  C.  H.  Babbs 
and  John  Hurst.  Chief  mechanical 
engineer  is  Donald  Jackson. 


Goodrich  Adds  WSB-TV 

WSB-TV,  Atlanta,  has  been  added 
to  the  station  roster  for  "B.  F.  Good- 
rich Celebrity  Time"  bringing  the 
show's  total  to  23.  Carried  by  ABC, 
program  is  a  World  Video  package. 


Para.  To  Back  Study 
Of  TV's  UN  Coverage 


(Continued  from  Page  1) 

mount  Pictures,  which  has  offered 
to  contribute  $500  to  the  Dean's 
fund  of  the  Columbia  Graduate 
School  of  Journalism  and  $500  in 
student  prizes  as  well  as  a  19-inch 
DuMont  receiver  for  use  in  carry- 
ing out  the  project.  Paramount 
camera  crews  handle  the  daily  pick- 
ups of  the  UN  sessions  for  CBS. 

Students  will  be  organized  into 
groups  and  assigned  to  study  the 
UN  pickups  with  emphasis  on 
evaluating  their  effective  presenta- 
tion to  school  and  theater  groups 
and  home  viewers. 

At  the  end  of  the  current  As- 
sembly session,  the  students  will 
be  required  to  present  critiques, 
with  prizes  to  be  offered  for  the 
five  best  presentations. 

Judges  of  the  contest  will  be 
Benjamin  Cohen,  Assistant  Secre- 
tary-General of  the  UN;  Prof. 
Boscoe  Ellard.  of  Columbia,  and 
Paul  Raibourn,  vice-president  of 
Paramount. 


KTLA  Sells  Two 

Sale  of  two  KTLA,  Hollywood, 
shows  to  national  advertisers  was 
announced  yesterday  by  Cris  Rash- 
baum,  eastern  sales  rep  of  Para- 
mount. Penick  &  Ford,  maker  of 
My  -  T  -  Fine  desserts,  signed  for 
"Sandy  Dreams,"  weekly  children's 
stanza,  for  13  weeks,  beginning  Dec. 
3,  through  BBD&O,  Pioneer  Scien- 
tific Corp.,  through  Cayton  agency, 
signed  for  "At  The  Mat,"  weekly 
interview  stanza,  for  26  weeks. 


Free  Enterprise  As 
Spur  To  Video's 
Growth  Seen 


Three  N.  Y.  Cities  Join  Web, 
Bring  Bell  System  Total  To  24 


Montreal— Amendment  of  Cana- 
da's broadcast  legislation  "to  give 
private  interests  equal  rights  with 
the  CBC  in  the  television  field,"  and 
establishment  of  "an  independent 
government  regulatory  authority" 
for  TV  v/ms  urged  by  the  Montreal 
Board  of  Trade  in  a  brief  filed  with 
the  Royal  Commission  on  National 
Advancement  of  Arts,  Letters  and 
Sciences. 

The  Board  took  exception  to  a 
CBC  brief  submitted  earlier  which 
emphasized  that  "in  the  national 
interest  there  must  be  a  develop- 
ment of  television  by  the  national 
broadcasting  system,"  and  said: 

"It  aDoears  to  be  the  opinion  of 
the  CBC  that  if  television  was 
turned  over  to  private  companies, 
there  would  be  a  predominance  of 
programs  from  the  United  States 
and  that  the  gospel  of  Canadianism 
would  thereby  be  weekened.  The 
Montreal  Board  of  Trade  does  not 
agree  with  this  opinion." 

The  brief  continued:  "With  pri- 
vate enterprise  willing  to  risk  its 
capital  in  the  development  of  tele- 
vision, even  with  governmental  con- 
trol, it  is  difficult  to  understand 
why  this  should  not  be  permitted 
as  not  only  will  it  mean  a  consider- 
able saving  to  taxpayers,  but  it 
will  also  mean  that  the  mechanics 
of  broadcasting  TV  will  be  devel- 
oped more  quickly. 

"It  is  submitted  therefore  that 
private  enterprise  should  be  per- 
mitted, in  fact,  encouraged  to  de- 
velop television  with  reasonable 
governmental  regulations  super- 
vised by  an  independent  govern- 
ment body." 


The  Bell  System's  TV  network 
facilities  will  be  expanded  to  a 
total  of  24  cities  today  when  service 
is  inaugurated  to  Schenectady, 
Utica  and  Syracuse.  N.  Y. 

Coaxial  cable  between  New  York 
and  Albany,  in  telephone  service 
since  spring,  1948,  has  been  equipped 
for  TV  and  will  form  part  of  the 
new  link.  From  Albany  the  web 
stretches  to  Syracuse  via  radio  re- 
lay with  four  intermediate  stations 
at  Rotterdam,  Cherry  Valley,  Deer- 
field  and  Sullivan.  Schenectady  will 
be  served  via  a  seven-mile  link 
from  the  Rotterdam  station  and 
Utica  via  a  three-mile  hookup  from 


Deerfield.  Utica's  first  station, 
WKTV.  will  begin  commercial  oper- 
ations  today. 

WHEN,  the  only  outlet  in  Syra- 
cuse, will  hold  a  dual  celebration 
today,  marking  its  interconnection 
with  the  web  and  its  first  anni- 
versary. AT&T  and  station  officials 
will  take  part  in  ceremonies  mark- 
ing the  opening  of  live  network 
service,  while  a  special  anniversary 
program  will  be  aired  tonight. 

WRGB,  pioneer  outlet  of  General 
Electric  in  Schenectady,  has  been 
receiving  network  programs  from 
New  York  for  the  past  several  years 
via  a  GE  relay  hookup. 


'Believe  It'  Back  Ian.  4; 
Ballantine  Will  Sponsor 

Robert  I.  Ripley's  "Believe  It  Or 
Not"  returns  to  NBC  Jan.  4,  8  p.m.. 
with  a  new  half-hour  dramatic  for- 
mat under  sponsorship  of  Ballan- 
tine ale  and  beer.  Name  performers 
will  be  used  on  the  new  show.  J. 
Walter  Thompson  is  the  agency. 


Two  Join  UA  TV  Sales 

Appointment  of  Herb  Harris  and 
Mark  Scott  to  the  United  Artists  TV 
sales  staff  was  announced  yesterday 
bv  John  Mitchell,  UA  tele  topper. 
Harris,  formerly  with  NBC.  will 
headquarter  in  Dallas  and  Scott, 
formerly  in  radio  sales  and  pro- 
motion, will  work  out  of  the  UA 
Chicago  exchange. 


I 


RADIO  DAILY 


Thursday.  December  1,  1949 


PROmOTION 


Christmas  Letter 

A  Christmas  letter  mailed  to  Long 
Island  merchants  by  WHLI  and 
WHLI-FM,  Hempstead,  L.  I.,  advises 
that  "The  easy  way  to  get  More 
Holiday  Business  is  to  advertise  now 
over  WHLI." 

The  letter  reminds  merchants  that 
— "Your  biggest  season  of  the  year  Is 
here.  There  will  be  lots  of  business 
around.  But,  be  sure  to  get  your 
slice  of  it  by  advertising  over  WHLI 
— the  station  that  has  more  daytime 
listeners  in  this  area  than  three  key 
network  stations." 

Merchants  are  advised  to  call  the 
station  to  have  an  account  executive 
visit  them  with  no  obligations,  to 
show  how  they  can — "Boost  holiday 
sales  and  profits  by  using  WHLI  to 
rea~h  customers  and  prospects  In 
Nassau,  eastern  Queens  and  western 
Suffolk." 


Three  Buffalo  Stations 
Launch  Xmas  Promotion 


Buffalo — Christmas  came  to  Buf- 
falo on  Thanksgiving  day  with  a 
Christmas  parade  down  Broadway 
Thanksgiving  morning  including 
balloons,  floats,  painted  clowns  and 
of  course,  Buffalo's  three  radio 
stations,  WKBW,  WBEN,  and  WEBR. 

Static  Booth  Placed 

WKBW  placed  a  static  booth  over 
the  reviewing  stand  for  the  complete 
description  of  the  parade.  WEBR 
used  their  sound  truck  which  they 
had  painted  in  candy  stripes  and 
had  an  Indian  on  top,  in  the  line 
of  march  and  broadcast  as  they 
moved  along.  WBEN  had  a  float 
with  live  people  dressed  in  cos- 
tumes of  colonial  times  representing 
Thanksgiving  and  on  the  other  end 
of  their  float  a  replica  of  Santa 
Claus  on  his  throne.  A  WBEN  tele- 
vision camera  moved  between  the 
two  as  if  taking  television  pictures 
of  Santa  and  Thanksgiving  cele- 
bration. 

Conversation  With  Bystanders 
WKBW  had  a  1950  Ford  con- 
vertible with  a  seven-foot  replica 
of  microphone  placed  on  top  and 
Roger  Baker,  WBKW's  newscaster 
rode  in  this  convertible  up  and 
down  the  sidelines  on  the  line  of 
march  interviewing  and  talking 
with  the  spectators  while  Mike 
Mearian,  WKBW  disc  jockey  re- 
mained at  the  reviewing  stand  giv- 
ing a  running  commentary  of  the 
parade  as  it  was  passing. 


means  SuiineU 
Ut'&cdUtneU' 


C0RST-T0 -COAST 


WTRF  Manager  Chairman 

Bellaire,  O. — Robert  W.  Ferguson, 
the  station  manager  of  WTRF  and 
WTRF-FM,  has  been  named  chair- 
man of  the  publicity  committee  of 
the  Wheeling,  West  Va.  Retail 
Merchants  Division  of  the  Ohio 
Valley  Board  of  Trade. 

WHBF  Xmas  Broadcast 

Rock  Island,  111.  —  WHBF  and 
WHBF-FM  will  broadcast  "The 
Messiah"  sung  by  the  Augustana 
College  Handel  Oratorio  Society, 
on  Monday  evening,  Dec.  12.  This 
is  the  69th  season  the  music  has 
been  sung  by  the  college  chorus 
and  the  fourth  consecutive  year 
WHBF  has  been  the  exclusive  out- 
let for  the  program  in  its  entirety. 
All  commercial  programs  on  WHBF 
will  be  cancelled  for  the  Christmas 
music  broadcast. 

Mrs.  Santa  On  WELI 

New  Haven,  Conn. — Daily  reports 
on  the  pre-Christmas  activities  at 
the  North  Pole  are  now  being  broad- 
cast by  Mrs.  Santa  Claus  on  WELI 
at  4:45-5:00  p.m.  Monday  through 
Friday.  This  is  the  fourth  consecu- 
tive year  WELI  has  presented  this 
special  program  series,  sponsored 
by  the  W.  T.  Grant  Company.  The 
program  includes  reports  on  acti- 
vities at  the  North  Pole  Toy  Fac- 
tory; chatter  by  Jo-Joy,  Santa's 
special  helper;  and  telephone  calls 
and  special  gifts  to  children  who 
write  to  the  program. 

Stork  News 

Boston  —  Harold  Segal,  of  the 
WCOP  sales  department,  is  the 
father  of  a  7  lb.,  6  oz.  girl,  Judith 
Ann,  born  November  26th. 

Chaplin  Radio  Guest 

Phoenix,  Ariz. — NBC's  roving  cor- 
respondent, W.  W.  Chaplin,  who 
originated  one  of  his  "Report  on 
America"  broadcasts  from  KTAR, 
appeared  as  guest  on  Howard  Pyle's 
"Arizona  Highlights"  program. 
Chaplin,  formerly  stationed  in 
Moscow  made  some  observations 
on  the  current  international  situa- 
tion. 

Insurance  Firm  To  Sponsor 

Philadelphia,  Pa.— The  Farm  Bu- 
reau Insurance  Company  has  con- 
tracted for  sponsorship  of  a  daily 
five-minute  morning  news  program 
on  WFIL  for  a  period  of  13  weeks, 
beginning  Monday,  December  5.  The 
program  will  be  aired  at  6:55  a.m. 
Monday  through  Saturday. 

Sammy  Kaye  On  WDRC 

Hartford,  Conn.  —  When  Sammy 
Kaye  was  here  for  a  personal  ap- 
pearance at  the  State  Theater,  he 
broadcast  his  nationwide  CBS 
"Sunday  Serenade"  show  from  the 
studios  of  WDRC  last  Sunday.  Kaye 
and  his  group  just  had  time  to  fit 
in  the  broadcast  between  stage 
shows. 


Ward  Named  KRMG  Director 

Tulsa,  Okla.— Perry  W.  Ward  has 
been  named  program  director  of 
KRMG,  new  50,000  ABC  affiliate. 
Ward  was  a  producer-emcee  with 
the  NBC-Blue,  and  later  did  pro- 
duction and  programming  with  ABC, 
CBS  and  NBC  in  Hollywood.  He 
returned  to  Oklahoma  City  as  pro- 
gram manager  for  KOMA,  and  for 
the  past  two  years  has  been  free- 
lancing. 

Series  About  The  Fvture 

Detroit,  Mich.— WWJ-AM  and  FM, 
in  cooperation  with  the  YMCA  and 
the  Detroit  Public  School  System, 
is  presenting  a  series  of  13  weekly 
programs  entitled  "It's  Your  Fu- 
ture." The  program  is  aired  from 
7:45-8  p.m.,  Wednesdays,  and  is  de- 
signed to  bring  youth,  as  future 
citizens,  workers  and  leaders  of 
business,  industry,  and  the  profes- 
sions, into  relationship  with  their 
future  employers. 

WSTC  School  Announcements 

Stamford,  Conn.  —  School  super- 
intendents of  towns  in  the  surround- 
ing area  are  cooperating  with  WSTC 
and  WSTC-FM  to  bring  emergency 
school  signals  to  students.  "No 
School"  announcements  because  of 
bad  weather  during  the  coming 
winter  months  will  be  broadcast  by 
the  Stamford  station.  School  offi- 
cials will  have  secret  identifications 
to  eliminate  pranks. 

WLAW  Special  XMAS  Show 

Lawrence,  Mass.  —  WLAW  will 
offer  a  novel  Christmas  program 
over  the  air  during  a  two-week 
period  starting  December  12  and 
ending  December  23.  The  program 
will  consist  of  a  two-way  telephone 
interview  with  special  events  di- 
rector Fred  Laffey  representing  the 
children  of  America,  and  chief  an- 
nouncer Richard  Hickox  assuming 
the  role  of  Santa.  The  program  will 
be  heard  every  afternoon,  Monday 
through  Friday,  at  4: 55  o'clock  dur- 
ing the  two-week  period.  The  pro- 
gram is  titled  "Letters  to  Santa." 

New  KBON  Member 

Omaha,  Neb.  —  Mrs.  Mayme  M. 
Allison  has  joined  Station  KBON 
as  director  of  women's  activities. 
Her  quarter-hour  program,  "  'Round 
the  Town"  will  be  aired  at  10:45 
a.m.,  Monday  through  Friday,  and 
will  feature  shopping  news  and  in- 
formation on  entertaining,  fashions, 
and  home  making. 

Lawrence  Local  Chairman 

Boston,  Mass.  —  Craig  Lawrence, 
general  manager  of  WCOP,  will 
serve  as  chairman  of  the  Radio 
Division  in  the  forthcoming  cam- 
paign for  the  Suffolk  County  Chap- 
ter, of  the  National  Foundation  for 
Infantile  Paralysis,  of  which  Charles 
E.  Kurtzman,  N.E.  division  manager 
for  Loew's  Theaters,  is  general 
manager. 


you  can 
do  it  better 


with  the 
revolutionary 


ACTUAL 
SIZE 


ALTEC 
21 B 

MINIATURE 
MICROPHONE 


It  achieves  uniformity  of  re- 
sponse .  .  .  provides  greater 
tonal  fidelity ...  it  is  omnidirec- 
tional... it  is  blastproof,  shock- 
proof  . .  .  there  is  no  false  bass 
build-up  .  .  .  more  net  acoustic 
gain  before  encountering  feed- 
back .  .  .  tiny  size  contributes 
to  remarkable  versatility  of 
positioning, .  .  extends  the 
fidelity  of  sound  transmission. 


VOL.  49.  NO.  41 

NEW  YORK.  FRIDAY.  DECEMBER  2.  1949 

TEN  CENTS 

COY  DISCUSSES  FREEDOM,  AND  PROBES 


NAB  Election  Forms 
For  Directors  Mailed 


Washington  Bureau  of  RADIO  DAILY 
Washington — NAB  said  yesterday 
that  certification  forms  for  the  nom- 
ination and  election  of  directors 
have  been  mailed  to  all  members. 
The  election  is  to  be  completed  by 
March  17.  with  directors  to  be 
elected  from  the  even-numbered 
NAB  districts.  Actual  district  elec- 
tions may  be  made  by  mail  or  at 
special  meeting,  at  the  option  of  the 
district  directors. 

NAB  said  also  that  its  members, 
voting  in  a  mail  referendum,  have 
overwhelmingly  approved  an  amend- 
ment to  the  NAB  by-laws  which 
(Continued  on  Page  3) 


Book  Publisher  Buys 

Sat.  Half-Hour  On  ABC 


Doubleday  &  Company  has  pur- 
chased the  quarter-hour  periods  im- 
mediately preceding  and  directly 
following  broadcasts  of  the  Metro- 
politan Opera  for  two  one-shot  pro- 
grams on  Dec.  5  over  70  stations 
of  the  ABC  network. 

Programs  will  feature  Jacques 
Fray  with  recorded  music.  Deci- 
sion by  the  book  company  to  buy 
the  net  time  was  arrived  at  fol- 
(Continued  on  Page  3) 

Oil  Co.  Buys  Newscast 
On  Alaskan  Stations 

The  Union  Oil  Co.  will  sponsor  a 
15-minute  daily  newscast  six  days 
a  week  over  the  Alaska  Broadcast- 
ing System,  it  was  announced  yes- 
terday. 

The  contract  is  for  one  year  and 
represents    more    than    $27,000  in 
gross  billings.  Union  is  third  major 
(Continued  on  Page  2) 


Service 

In  response  to  an  assistance 
plea  made  by  the  Greensboro, 
N.  C,  Junior  Chamber  of  Com- 
merce. W  C  O  G  .  Greensboro, 
raised  $2,000  from  listeners  with- 
in twenty-four  hcurs  to  pay  for 
an  operat'on  which  meant  the 
difference  between  life  and  death 
to  six  -  year  -  old  "blue"  baby 
Phvl'H  Carter.  Plea  was  made 
on  Friday  evening. 


Boivles  Winning 

Benton  to  Senate 

Governor  Chester  Bowles  of 
Connecticut  is  expected  to  name 
his  only  advertising  agency  part- 
ner, William  Benton  to  the  post 
of  Senator  succeeding  Raymond 
E.  Baldwin,  Republican,  who  re- 
signed to  go  to  the  State  Sup- 
reme Court.  Benton's  appoint- 
ment as  an  independent  is  said 
to  have  the  approval  of  Senator 
Brien  MrMahon,  Democrat,  of 
Connec'.icut.  Cov.  Bow'es  asso- 
c:ation  with  Benton  dates  back  to 
1929  when  they  formed  the  ad- 
vertising firm  of  Bentcn  &  Bowles. 


Fire  Destroys  WDMG 
Stations  Offer  Aid 


Douglas.  Ga. — The  generosity  of 
neighboring  radio  men  has  pre- 
vented the  interruption  of  broad- 
casts by  WDMG  whose  studios  and 
offices  were  destroyed  by  a  fire  on 
the  night  of  November  25. 

The  fire  began  in  the  Radio  Centre 
Building  after  the  one  kw.  sunrise 
to  sunset  station  had  signed  off 
for  the  day  and  swept  through 
(Continued  on  Page  3l 


Tnt'l  Harvester  Buys  Time 
On  WMCA  For  New  Prod. 

International  Harvester  will  in- 
troduce a  new  line  of  refrigerators 
in  the  New  York  area  with  a  spe- 
cial radio  offer  over  WMCA  starting 
tomorrow. 

The  company,  in  a  co-op  show 
(Continued  on  Page  2) 


FCC  Head  Says  Commission  Is  Eager 
To  Scan  All  Operations;  Stresses 
Broadcaster-R  espons  ibilities 


Bryson  Steps  Down, 
Mickelson  In,  At  CBS 


Sig  Mickelson,  director  of  public 
affairs  and  production  manager  of 
CBS  station  WCCO,  Minneapolis- 
3t.  Paul,  has  been  named  director 
of  the  CBS  division  of  discussion, 
succeeding  Dr.  Lyman  Bryson,  ef- 
fective Feb.  1,  1950,  it  was  announced 
by  CBS  vice-pres.  Davidson  Taylor 
yesterday. 

Dr.  Bryson,  who  has  also  been  a 
(Continued  on  Page  4) 

Cedric  Adams  Signed 
For  CBS  Commentary 

Pillsbury  Mills,  Inc.,  Minneapolis, 
-ponsor  of  "House  Party"  Monday 
:hrough  Friday  over  CBS  at  3:30 
o  3:55  p.m.,  has  added  an  addi- 
ional  five  minutes  to  the  time  seg- 
ment to  present  Cedric  Adams  in 

(Continued  on  Page  3) 

ABC  To  Cover  NAM 
Industries  Meet  In  N.  Y. 


ABC  will  carry  the  highlights  of 
the  54th  Congress  of  American 
Industries  from  the  Waldorf  As- 
toria in  three  quarter-hour  broad- 
casts December  7,  8,  and  9. 

The  Congress  is  sponsored  by  the 
(Continued  on  Page  2) 


New  Hooper  Measurement 
Outlined  At  Press  Luncheon 


C.  E.  Hooper,  president  of  C.  E. 
Hooper,  Inc.,  told  a  press  gathering 
yesterday  at  a  special  luncheon,  of 
a  new  measurement  service,  where- 
by the  results  of  network  radio 
program  listening  can  be  effectively 
measured  with  regard  to  the  sale 
of  a  particular  sponsor's  product  on 
a  given  program,  in  terms  of  those 
who  listen  to  the  program  and 
those  who  do  not. 

Labeled  "Sales  Impact  Ratings," 


the  method  involves  a  means  of 
matching  a  sample  of  listeners  to 
the  program  with  a  sample  of  non- 
listeners  to  the  program,  both  of 
which  are  similar  in  major  signi- 
ficant respects  except  listening.  The 
product  "use"  which  results  from 
listening  to  the  program  can  thus 
be  isolated  for  measurement.  This 
"matching"  can  be  trusted  to  elim- 
inate significant  variables  which 
(Continued  on  Page  3) 


Amherst,  Mass.  —  FCC 
Chairman  Wayne  Coy  re- 
peated last  night  that  the 
Commission  is  anxious  to  un- 
dertake a  full-scale  study  of 
network  operations,  with  FM, 
TV,  talent-bureau  and  record- 
ing-company practices  stud- 
ied, along  with  the  overall 
problems  of  network  relations 

(Continued  on  Page  6) 

Radio's  Future  Okay, 
Broadcaster  Reports 

Trenton,  N.  J.  —  "Paraphrasing 
Mark  Twain,"  declared  Carl  Mark, 
executive  vice-president  and  gen- 
eral manager  of  WTTM,  NBC  af- 
filiate in  Trenton,  "reports  of  radio's 
phenomenal  growth  in  the  face  of 
the  upsurge  of  television  are  not 
exaggerated." 

Mark  pointed  to  the  fact  that  ra- 
dio stations  all  over  the  country 
in  television  markets  are  racking 
(Continued  on  Page  4> 

'Radio  Theater'  Continues 
To  Lead  Nielsen  Ratings 

"Radio  Theater"  continued  to  lead 
the  Nielsen  sweepstakes  with  a  27.2 
rating  while  "Arthur  Godfrey's 
Talent  Scouts"  nosed  out  Jack 
Benny  for  second  position  with  a 
22.5  rating,  according  to  the  latest 
Nielsen-Rating  Top  Programs'  re- 
(Continued  on  Page  2) 


Santa's  HHpcr 

Stamford.  Conn.  —  Twenty 
minutes  before  the  arrival  of 
Santa  Claus  at  the  C.  G.  Mur 
phy  store  here,  station  manager 
William  Morris  of  WSTC.  de- 
cided to  broadcast  the  event.  A 
line  was  dropped  out  the  win- 
dow to  the  nearby  store  and 
the  program  was  on  the  air.  It 
proved  so  successful  that  the 
store  manager  ordered  a  repeat. 


2 


RADIO  DAIL1 


Friday,  December  2,  1949 


Vol.  49,  No.  41      Friday,  Dec.  2,  1949      10  Cts. 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH     :    Business  Manager 


Published  daily  except  Saturdays.  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  VV. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager ; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  AlicoLte, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Dailv. 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337,  7-6338. 
Cj.ble  address:  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
612  N.  Michigan  Ave. 
Phone:  Superior  7-1044 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postomce  at  New  York,  N.  Y., 
under  the  act  of  March  3,  1879. 


FINANCIAL 


(December  1) 


NEW  YORK  STOCK 


ABC   

Admiral  Corp. 
Am.  Tel.  &  Tel..  . 

CBS  A   

Philco   

RCA  Common 

RCA   1st  pfd  

Stewart- Warner 
Westinghouse 
Westinghouse  pfd. 
Zenith  Radio  .... 


NEW  YORK 
Hazeltine  Corp. 
Nat.  Union  Radio 


High 

7% 
291/2 
1471/4  1 
247/8 
291/4 
121/2 
73 
12 

281/4 
lOW/s  1 
287/a 

CURB 
151/, 
2% 


EXCHANGE 

Net 

Low    Close  Chg. 

67/s      7%  4-  % 

291/2  291/2  +  1/4 

47      147V4  +  Va 

2434  24%   

291/s    291/a  —  ya 

121/4  123/8   

73       73  —  1/4 

II3/4    12  +  3/8 

277/8    28  +  l/8 

017/8  1017/8   

285/s  28%   

EXCHANGE 

151/2  151/2   

21/2  21/2   


OVER  THE  COUNTER 

Bid  Asked 

DuMont  Lab                                135/8  14? 8 

Stromberg-Carlson                         131/2  14% 


New  Musical  Series 

Elliot  Lawrence,  bandleader,  starts 
a  new  series  tonight  at  9.  over 
WNEW,  on  which  he  will  discuss 
progressive  music.  His  talks  will  be 
illustrated  by  recordings  by  well 
known  vocalists  and  orchestras. 
Lawrence  has  been  lecturing  on 
progressive  music  at  various  col- 
leges throughout  the  country  and 
is  recognized  as  one  of  the  foremost 
authorities  on  the  subject.  Though 
the  series  is  originating  at  WNEW, 
it  will  be  syndicated  to  stations  all 
over  the  country  by  Stan  Lee  Broza, 
Lawrence's  manager. 


Tony  Bello  Joins  KWK 

St.  Louis,  Mo.— Tony  Bello  has 
recently  joined  the  announcing  staff 
of  KWK.  Bello  came  to  KWK  from 
WCNT,  Centralia,  111.,  where  he  was 
news  and  sports  editor. 


i<  COmiNG  AND  GOING 


it 


JERRY  DEVINE,  producer  of  "This  Is  Your 
FBI"  on  the  American  network,  will  arrive  in 
New  York  today  with  MRS.  DEVINE  and  their 
son,  MICHAEL.  While  here,  he'll  confer  with 
ABC  officials  and  will  make  a  side  trip  to 
Washington,  where  he'll  meet  with  J.  Edgar 
Hoover  to  check  FBI  files  for  authentic  data, 
which  will  be  used  on  Devine  programs  of 
the  future. 

JOHN  T.  MADIGAN,  director  of  news  for 
the  American  network,  has  returned  from 
Erie,  Pa.,  where  he  produced  Martin  Agron- 
sky's  Thursday  program. 

NANCY  CRAIG,  American  network's  wom- 
en's service  commentator,  is  expected  back 
Monday  from  a  trip  to  Europe. 

MORRIS  S.  NOVIK,  public  service  radio  con- 
sultant, left  yesterday  by  plane  for  Los  An- 
geles for  conferences  regarding  forthcoming 
AFL  programs. 


DONALD  A.  STEWART,  general  manager  of 
WDTV,  DuMont  television  outlet  in  Pittsburgh, 
is  back  at  the  station  following  a  trip  to 
New  York  on  network  business  and  for  talks 
with  DuMont  officials. 

MARY  C.  WILSON,  commentator  on  "Meet 
Mary"  program  heard  Monday  through  Friday 
on  WTTM,  Trenton,  N.  J.,  has  arrived  in  Eu- 
rope, where  she'll  spend  two  weeks  touring 
Norway,  Sweden,  Denmark,  Finland  and  Ice- 
land. 

E.  Z.  WALTERS,  comptroller  for  Altec  Serv- 
ice, has  arrived  in  town  from  Hollywood  on  a 
short  business  trip. 

H.  R.  BAUKHAGE,  American  network  com- 
mentator, will  leave  Dec.  12  on  a  two-week 
vacation.  Albert  Warner,  ABC's  Washington 
correspondent,  will  substitute  for  him  during 
the  first  week.  Baukhage  will  return  Decem- 
ber 26. 


ABC  To  Cover  NAM 
Industries  Meet  In  N.  Y. 


(Continued  from  Page  1) 

NAM  and  will  have  as  its  theme 
"New  Strength  for  America."  Paul 
Hoffman,  head  of  EGA,  will  speak 
at  the  opening  session  on  Wednes- 
day and  his  speech  will  be  broadcast 
over  ABC  from  1:45  to  2  p.m.,  EST. 

A  talk  by  Emil  Schram,  New 
York  Stock  Exchange  president, 
will  be  broadcast  at  the  Thursday 
session  from  4: 15  to  4: 30  p.m.,  EST. 

The  newly  elected  president  of 
the  NAM  will  be  on  the  third  ABC 
program  from  4: 15  to  4: 30  p.m., 
EST,  on  Friday. 


Naumburg  Winners 

On  Telephone  Hour 

Guests  on  the  Telephone  Hour 
on  December  12  over  NBC  will  be 
Lome  Munroe,  cellist  and  winner 
of  the  1949  Walter  W.  Naumburg 
Musical  Foundation  Award,  and 
Carroll  Glenn,  violinist  and  former 
Naumberg  winner. 

Munroe  is  the  only  single  winner 
of  the  award  since  1938  when  Miss 
Glenn  took  the  solo  honors.  The 
contest  is  open  to  persons  between 
the  ages  of  16  and  30  in  the  Western 
Hemisphere.  The  winner  is  given 
a  recital  in  New  York's  Town  Hall 
as  a  prize. 

The  Telephone  orchestra  con- 
ducted by  Donald  Voorhees  will 
assist  Munroe  and  Miss  Glenn.  They 
will  join  together  in  the  major  work 
of  the  evening,  the  "Finale"  of 
Brahms'  "Double  Concerto  in  A 
Minor." 


Goldman  Heads  Agency 

Albany — Jack  Goldman  has  been 
elected  president  and  Ralph  Kanna, 
vice-president,  of  the  Goldman- 
Walter  Advertising  Agency,  Inc. 
The  board  of  directors  also  an- 
nounced the  change  of  the  firm 
name  to  Goldman,  Walter  &  Kanna. 
Goldman  has  been  vice-president 
of  the  agency  for  several  years. 
Kanna  joined  the  firm  as  a  director 
last  September.  He  formerly  was 
vice-president  of  the  Julian  Gross 
Advertising  Agency  and  manager 
of  WONS,  Hartford. 


'Radio  Theater'  Continues 
To  Lead  Nielsen  Ratings 

(Continued  from  Page  1) 

lease  covering  the  period  October 
23-29.  Benny  won  third  place  with 
21.5. 

Other  shows  in  the  "Top  Twenty" 
are:  "My  Friend  Irma,"  19.1;  "Char- 
lie McCarthy,"  17.4;  "Mr.  Keen," 
17.1;  "Inner  Sanctum,"  16.7;  "Amos 
'n'  Andy,"  16.4;  "Mystery  Theater," 
15.9;  "Dr.  Christian,"  15.7;  Bob  Hope, 
15.5;  "Crime  Photographer,"  15.2; 
"Mr.  &  Mrs.  North,"  14.9;  "Suspense," 
14.9;  "FBI  In  Peace  and  War,"  14.9; 
"Truth  and  Consequences,"  14.9; 
"Fibber  McGee  and  Molly,"  14.8; 
"Mr.  Chameleon,"  14.2;  Theater 
Guild  On  the  Air,"  14.2;  and  "This 
Is  Your  FBI,"  13.9. 

This  rating  marked  the  first  time 
Theater  Guild  placed  in  the  top 
twenty.  It  was  previously  in  posi- 
tion 36. 


Int'l  Harvester  Buys  Time 
On  WMCA  For  New  Prod. 

(Continued  from  Page  1) 

with  Dynamic  Electronics,  will  offer 
a  chest  of  silver  valued  at  more 
than  $100  with  every  radio  sale  of 
their  $189  refrigerator.  A  phone  call 
to  the  station  will  bring  a  Dynamic 
salesman  for  a  home  visit. 

International  Harvester  will  use 
14  half-hour  musical  programs 
each  week  exclusively  over  WMCA. 


Oil  Co.  Buys  Newscast 
On  Alaskan  Stations 

(Continued  from  Page  1) 

advertiser  to  sign  with  the  six-sta- 
tion ABS  network  in  recent  weeks. 
The  System  is  represented  by  the 
Pan  American  Broadcasting  Co.  of 
New  York. 


"Housing"  Talks  On  WFDR 

The  talks  of  U.  S.  Solicitor  Gener- 
al Philip  B.  Perlman  and  Stanley 
Isaacs,  minority  leader  of  the  City 
Council,  before  the  Conference  on 
Housing  at  the  Hotel  Martinique 
today  will  be  broadcast  over  WFDR 
at  9:30  p.m.  Talks  will  be  taped 
at  the  luncheon  session  and  aired 
the  same  evening  exclusively  on 
WFDR. 


Watch 
the  birdie! 

Most  cats  would  make  a  quick 
meal  off  an  injured  bird.  But  this 
cat  seems  to  sympathize  with  the 
little  bluejay  that  broke  its  legs. 

We  sympathize  with  advertis- 
ers who  have  a  tough  sales  prob- 
lem in  the  highly  competitive 
market  of  Baltimore.  And  we've 
got  the  solution  for  them,  too. 

You  just  put  your  advertising 
message  on  W-I-T-H,  the  BIG 
independent  with  the  BIG  audi- 
ence. W-I-T-H,  you  know,  de- 
livers more  listeners-per-dollar 
than  any  other  station  in  town. 

That  means  you  can  accomplish 
BIG  results  from  SMALL  ap- 
propriations on  W-I-T-H.  So  if 
you  want  low-cost  results  in  Bal- 
timore, call  in  your  Headley- 
Reed  man  today. 


Baltimore  3,  Maryland 

TOM  TINSLEY,  President 
Rcprsientad  by  Headl«y-Re«d 


Friday,  December  2.  1949 


RADIO  DAILY: 


New  Hooper  System 
Described  To  Press 


(Continued  from  Page  1) 

have  invalidated  previous  efforts  in 
this  direction,  he  said. 

Hooper  told  the  press  gathering 
that  at  this  time  "Sales  Impact 
Ratings"  are  available  only  for  net- 
work radio  programs  (a)  of  aver- 
age size  or  above  in  national  audi- 
ences, (b)  sponsored  by  products 
of  established  consumer  brands  and 
of  frequent  purchase,  (c)  for  which 
matched  samples  can  be  drawn. 
However,  the  same  method  can  be 
applied  to  TV  network  programs, 
local  radio,  as  well  as  local  TV  pro- 
grams. 

"Sales  Impact  Ratings,"  Hooper 
said,  have  already  been  applied  to 
80  network  programs,  with  actual 
completed  reports  on  selected  pro- 
grams already  having  been  pre- 
pared. 

According  to  the  researcher,  "the 
key  which  unlocked  this  treasure 
was  a  method  of  supplying  informa- 
tion for  two  elements  on  all  net- 
work programs  on  a  truly  'national' 
cross-section  basis:  (1)  The  fact 
of  listening  or  non-listening  in  an 
individual  home,  and  (2)  The  fact 
of  currently  using  or  not  using  the 
advertised  product  in  that  same 
home." 

Hooper  concluded  his  explanation 
by  saying  that  a  rate  for  his  new 
"Sales  Impact  Ratings"  was  cur- 
rently being  worked  out  by  his 
organization  and  would  be  made 
available  to  all  subscribers  within 
the  near  future. 

It  was  recalled  that  several  years 
ago  the  A.  C.  Nielsen  Co.  had 
worked  on  a  system  for  measuring 
the  results  of  listeners'  habits  with 
respect  to  their  purchase  of  prod- 
ucts sponsored  on  network  pro- 
grams. However,  the  Nielsen  sys- 
tem failed  to  gain  sufficient  support 
to  warrant  its  being  put  to  actual 
use. 


KIT,  Yakima,  Joins  NBC 

KIT,  Yakima,  Wash.,  will  become 
the  72nd  affiliate  of  NBC  on  Jan.  1, 
1950,  it  was  announced  yesterday 
by  Easton  C.  Wooley,  director  of 
NBC  stations  department.  Owned 
by  Carl  E.  Haymond,  KIT  broad- 
casts on  5,000  watts  during  the  day 
and  1,000  watts  at  night. 


Stork  News 

Taylor  Grant,  editor-narrator  on 
ABC's  "Headline  Edition,"  became 
a  father  for  the  third  time  last 
Sunday  with  the  birth  of  a  son, 
Wayne  Terrance  at  South  Nassau 
(L.  I.)  Hospital.  The  Grants  also 
have  a  daughter,  Mary  Letitia,  age 
13;  and  another  son,  Taylor  Jr.,  11. 


Listeners  Prosecuted 

Montreal— A  total  of  7,573  Cana- 
dians have  been  prosecuted  since 
January  1  for  having  allegedly  failed 
to  take  out  radio  licenses,  it  has 
been  disclosed  in  a  Government 
return  tabled  in  the  Canadian  House 
of  Commons. 


Fire  Destroys  WDMG; 
Stations  Volunteer  Aid 


(Continued  from  Page  1) 

three  studios,  the  control  room, 
auditorium,  music  library,  and  of- 
fices of  the  station.  Lee  Nance, 
staff  announcer,  tried  to  salvage 
some  equipment,  but  was  thwarted 
by  dense  smoke.  Neither  a  sheet 
of  continuity  nor  a  tube  was  re- 
maining when  the  fire  was  brought 
under  control  near  midnight. 

Temporary  headquarters  were  set 
up  at  WDMG's  transmitter,  but  little 
equipment  was  available  and  an 
emergency  call  was  sent  out.  Ralph 
Dennis  of  WGOV,  Valdosta,  Ga., 
Jim  Hayes  of  WNER,  Live  Oak, 
Florida,  and  John  Bartlett  of 
WKMA,  Quitman,  Ga.  responded. 

Broadcasters  Volunteer  Aid 

The  station  signed  on  the  air  at 
its  regular  time  of  7  a.m.  with  a 
15-minute  sponsored  newscast.  Wires 
and  telephone  calls  brought  offers 
of  assistance  from  WVOP,  Vidalia, 
Ga.,  WBBQ,  Augusta,  Ga.,  and 
WFRP,  Savannah. 

Advertising  agencies  and  tran- 
scription services  offered  help  and 
nearly  all  commercial  commitments 
were  met.  Temporary  offices  for 
WDMG  were  set  up  in  the  Coffee 
County  Chamber  of  Commerce  in 
Douglas. 

$200,000  Damage  Reported 

Fire  damage  is  estimated  at  more 
than  200-thousand  dollars.  The  sta- 
tion which  occupied  the  second 
floor  of  the  Radio  Centre  Building 
was  declared  a  total  loss. 

WDMG's  chief  engineer,  Al  Wood- 
son and  his  assistant,  Clem  Vaughan, 
worked  many  extra  hours  to  keep 
the  station  going.  Other  depart- 
ments were  also  busy  on  a  full 
schedule. 

Downing  Musgrove,  president,  and 
Brody  Timm,  general  manager,  have 
announced  that  building  plans  for 
the  new  station  will  be  decided  upon 
at  an  early  date. 


Agency  Art  Exhibit 

The  fifth  annual  exhibit  of  paint- 
ings and  drawings  by  Benton  & 
Bowles,  Inc.  began  yesterday  at  the 
agency's  offices,  444  Madison  Ave. 
The  show  will  run  for  two  weeks 
and  displays  non-commercial  work 
of  the  agency's  art  department. 
Paintings  by  persons  in  other  de- 
partments are  also  included  this 
year. 

No  prizes  are  awarded  for  the  art 
pieces  but  the  event  gives  the  agen- 
cy an  opportunity  to  meet  with  its 
friends.  The  show  was  first  started 
in  1945. 


Set  Sales  Increasing 

Montreal — Radios  are  still  selling 
on  the  increase  in  Canada.  Producers 
sold  49,568  sets  in  August,  valued 
at  $3,383,122,  compared  with  45,752 
sets,  valued  at  $3,350,483,  in  August 
of  last  year,  the  Bureau  of  Statistics 
reports. 

Sales  for  the  first  eight  months 
of  the  year  were  396,559  sets,  worth 
$28,093,312,  compared  with  271,485 
sets  valued  at  $23,459,950  in  the 
same  period  of  1948. 


Cedric  Adams  Signed 
For  CBS  Commentary 

(Continued  from  Page  1) 

a  "cozy  chatter  and  philosphical 
commentary,  starting  Jan.  3.  Adams 
will  be  heard  five-'times-a-week 
from  3:55  to  4:00  p.m. 

Adams  is  currently  heard  for  a 
total  of  16  hours  a  week  over 
WCCO^  Minneapolis  and  also  does 
a  daily  column  for  the  Minneapolis 
Star.  Agency  is  Leo  Burnett,  Inc., 
Chicago. 


NAB  Election  Forms 
For  Directors  Mailed 


Book  Publisher  Buys 
Sat.  Half-Hour  On  ABC 


(Continued  from  Page  1) 

lowing  a  special  test  on  WJZ  in  the 
same  time  periods  last  week.  Test 
program  also  featured  Fray.  Huber 
Hoge  &  Son,  New  York,  is  the 
agency. 


New  WLIB  Series 

Betty  Granger,  former  woman's 
editor  for  Our  World  magazine, 
will  start  a  series  of  programs  on 
December  5  over  WLIB  from  9:00 
to  9:30  a.m.  Miss  Granger  will  fea- 
ture material  on  the  Monday 
through  Friday  programs  on  shop- 
ping news,  child  care,  community 
activities,  and  news  as  they  affect 
Negro  women.  She  will  interview 
guests  on  various  topics  from  time 
to  time. 


(Continued  from  Page  1) 

will  alter  the  date  of  determination 
of  membership  dues  by  the  board 
of  directors,  matching  a  recent 
change  in  the  fiscal  year. 

The  NAB's  fiscal  year  formerly 
was  the  same  as  the  calendar  year, 
but  has  been  changed  to  run  from 
April  1  to  March  31. 

The  amendment  alters  the  dues 
provision  of  the  by-laws  to  read: 

"The  board  of  directors  shall  de- 
termine the  dues  applicable  to  each 
of  the  classifications  set  forth  in 
Section  2  above  and  to  such  spe- 
cial or  hardship  classifications  as 
it  may  have  established  pursuant 
to  the  provisions  of  Section  1.  Dues 
shall  be  paid  in  advance  annually, 
semi-annually,  quarterly  or  month- 
ly." 

The  "special  or  hardship  classi- 
fications" portion  of  the  amended 
section  refers  to  provisions  adopted 
by  the  board  last  July,  and  approved 
in  a  membership  referendum,  under 
which  television  stations  affiliated 
with  rural  stations  already  mem- 
bers of  the  NAB  for  $10  a  month. 
Television  stations  not  so  affiliated 
pay  $1,500  a  year  in  dues. 

The  by-laws  amendment  was 
adopted  in  the  mail  voting  with 
only  17  votes  opposed. 


•  faces  •  fc 

>>W-  tit'x          ■'  > 

icts  •  fi 

ffEflHWrTlmi 

AMERICANS, 
SPEAK  UP! 

10:45-1 1:00  P.  M. 
MONDAY 


A  series  of  inspiring,  informative 
talks  by  prominent  Americans. 
These  excellent  public  service  pro- 
grams are  available  for  sponsor- 
ship on  WINS.  Variety  says: 
"Commercial  Possibilities  Are 
Good." 


r  WINS  * 

k    50KW   NEW.  Y  O  R  K> 


4 


RADIO  DAILY 


Friday,  December  2,  1949 


Bryson  Steps  Down, 
Midcelson  In,  At  (BS 


CBS 


(Continued  from  Page  1) 

Counselor  of  Public  Affairs, 
asked  to  be  re- 
lieved of  his  ad- 
ministrative and 
counseling  du- 
ties to  devote 
more  attention 
to  broadcasting, 
writing,  and 
teaching.  He  will 
continue  at  CBS 
as  a  broadcaster. 

Mickelson  has 
been  withWCCO 
since  1943.  He 
was  a  news- 
paperman, pub- 
licity director  and  journalism  school 


BRYSON 


teacher  prior  to 
WCCO.  He  has 
just  finished  a 
term  as  presi- 
dent of  the  Na- 
tional Associa- 
tion of  Radio 
News  Directors. 

In  announcing 
Dr.  Bryson's  res- 
ignation, Taylor 
said,  "We  are 
happy  that  Dr. 
Bryson  will  con- 
tinue in  associa- 
tion with  CBS 
as  a  broadcast- 
er." 


mtering  radio  at 


MICKE1S0N 


Hollywood's  New 

wm\  CLUB 

HOTEL 

•  The  Country  Club  Hotel  occu- 
pies a  magnificent  location  in 
the  heart  of  the  exclusive  Wil- 
shire  residential  district  .  .  .  ad- 
jacent to  Wilshire  Country 
Club  and  overlooking  the  ex- 
panse of  its  gorgeous  fairways 
and  greens. 

•  Rates  from  $6.00  up.  Sirir 
gle  Kitchenette  Apart- 
ments Available  by  Week 
or  Month. 


II 


HOTEL 


445  North  Rossmore  Avenue  (Vine  St.! 
Hollywood  4,  Calif. 

Telephone:  Hollywood  9-2701 


Man  About  iRunWuitun.  .  .  I 


•  •  FRIDAYDREAMING:  "The  Railroad  Hour"  is  heard  on 
NBC  but  the  progressive  New  York  Central  carries  car  cards  on 
Brewster  division  commuter  trains  advertising  the  show  as  an  ABC 
attraction.  .  .  .  Wendy  Barrie's  new  ABC  contract  for  both  AM  and  TV 
can  gross  her  $150,000  when  sold  out.  A  female  Godfrey  in  the  making. 
.  .  .  When  the  "Dr.  Christian"  shew  comes  east  a'ter  the  first  of  the 
year,  it'll  take  a  test  fling  at  TV  with  John  Wilkinson,  of  McCann- 
Erickson,  directing.  .  .  .  Herb  Sanford,  former  N.  W.  Ayer  producer 
and  veepee  in  H'wood,  joining  CBS-TV  here  in  N.  Y.  .  .  .  Con'.inental 
Baking  Co.  planning  an  hour  radio  shew  on  CBS  plugging  importance  to 
economy  of  small  business.  .  .  .  Mickey  Rooney  set  for  "Suspense"  on  the 
8th,  and  then  comes  on  to  N.  Y.  for  "Cavalcade  of  America"  on  the 
13th.  .  .  .  American  Medical  Ass'n  planning  a  nationwide  ad  campaign 
in  '50  to  back  its  fight  against  socialized  medicine.  .  .  .  Roger  Kay 
planning  an  hour-lcng  video  series  for  Paul  Lukas  tagged  "The  Cheater." 
.  .  .  The  Bill  Snapers  (Eleanor  Kilgallen)  have  named  hsr  Susan  Dorothy. 
...  At  Lindy's,  Jack  Gilford's  companion  was  wondering  why  a  waiter 
was  acting  so  polite  to  them.  "Why  shouldn't  he  be  polite  to  us?" 
explained  Gilford.  "This  isn't  his  table." 

ft      ft      ft  ft 

•  •  •  Making  her  mark  in  radio  and  TV  circles  through 
sheer  ability  and  talent  (and  not  via  her  famous  name)  is  Jac- 
queline Billingsley,  lovely  blue-eyed  blonde  daughter  of  the  Stork 
Club  prop.  Jackie  has  been  heard  on  most  of  the  top  soapers 
such  as  "Stella  Dallas,"  "Perry  Mason,"  "Front  Page  Farrell,"  etc. 
Look  for  her  to  be  one  of  TV's  brighter  ingenues. 

ft        ft        ft  ft 

•  •  •  TIM  MARKSMANSHIP:  TV  producers  live  in  a  clock-eyed 
world.  .  .  .  The  most  marked  advance  in  the  1950  TV  shows  will  be  on 
the  price  tags.  .  .  .  The  AM  policy  toward  TV  is  more-or-less  of  an 
endowment  policy.  .  .  .  Those  evening  gowns  worn  on  TV  are  the 
revelation  type — low  and  behold.  .  .  .  Fight  clubs  are  asking  bigger 
TV  percentages  hoping  to  make  money  hand  over  fist.  .  .  .  Never 
scold  your  child  for  copying  from  another  kid's  paper  during  school 
exams.  He  may  grow  up  to  be  a  successful  TV  producer. 

ft         ft         ft  ft 

•  •  •  MAIN  STREET  TREATS:  Herb  Shriner's  five-minute 
nitely  session  for  Philip  Morris.  .  .  .  Peter  Donald's  kiddie  record 
album,  "Chummy."  .  .  .  "Party  Games,"  a  boon  for  harassed 
party  -  givers  edited  by  Maggi  McNellis  and  Hubie  Boscowitz. 
.  .  .  The  Mariners  Quartet  on  the  Godfrey  TV'er.  ...  Ed  Farley's 
music-making  at  the  Meadowbrook.  .  .  .  Hank  Sylvern's  high- 
grade  musical  arrangements  and  batoning  on  "This  is  Show  Busi- 
ness." .  .  .  Danny  Scholl's  rollicking  in  "Texas,  Li'l  Darlin'." 

ft        ft        ft  ft 

•  •  •  SMALL  TALK:  Menasha  Skulnik,  the  great  comedian  of  the 
Yiddish  theater,  in  anticipation  of  his  own  TV  series,  will  make  a  guest 
shot  on  "This  Is  Show  Business"  Sunday.  .  .  .  Also  on  the  show  will 
be  John  Cameron  Swayze.  one  of  the  better  TV  news  commentators. 
.  .  .  Eugenie  Baird  introducing  a  new  tune,  "New  York  Blues,"  on  the 
Paul  Whiteman  revue  Sunday.  Lyrics  of  the  tune  were  penned  by 
Herb  Rikles,  editor  of  Television  Guide.  .  .  .  Leo  De  Lyon  gets  his  big 
H'wood  cabaret  break  on  the  13th  when  he  opens  at  the  Mocambo. 
.  .  .  Recommended  Reading:  Carol  Hughes'  article  in  the  current  Coronet 
tagged  "What's  the  Secret  of  King  Arthur  God'rey?"  .  .  .  Larry  Markes 
set  as  one  of  the  comedy  writers  for  the  Kay  Kyser  TV'er.  .  .  .  Winnie 
Garrett  sums  up  radio  gagwriters  this  way:  He  whose  laughs  last 
lifts  best. 

ft         ft         ft  ft 


Radio's  Future  Okay. 
Broadcaster  Reports 


(Continued  from  Page  1) 

up  all  kinds  of  highs  in  advertiser 
billings.  In  the  case  of  Trenton, 
which  is  on  the  fringe  of  TV  re- 
ception from  both  New  York  and 
Philadelphia,  WTTM  national  spot 
business  is  up  over  50  per  cent  and 
lo:al  business  well  ahead  of  the 
same  period  last  year,  he  said,  and 
added: 

"Sure,  TV  is  going  to  grow,  but 
I  predict  that  its  growth  will  be 
more  at  the  expense  of  other  media 
than  of  radio.  In  the  vast  field  of 
daytime  radio,  for  example,  TV 
won't  make  any  real  dent  until 
the  vacuum  cleaner  manufacturers 
figure  out  a  way  to  hook  up  a  60- 
inch  screen  to  the  handle  of  the 
-leaner,  from  which  no  housewife 
can  take  time  out  during  her  busy 
day  to  look  at  TV  for  very  long 
without  courting  divorce. 

"Grave  Misconception" 

"There  is  a  grave  misconception 
about  the  TV-AM  relationship.  Too 
many  people,  including  those  in  the 
broadcasting  business,  think  of  TV 
as  radio  with  pictures.  Actually  the 
two  media  are  entirely  different  in 
concept  and  execution.  Radio  has 
one  element  that  can  never  be  sup- 
plied by  TV — an  all-encompassing 
intimacy.  Radio  is  infinitely  more 
personal  than  TV.  It  requires  the 
listener  to  draw  on  his  own  imag- 
ination to  envison  the  dramatic 
scene,  the  comedy  sketch,  the  news 
commentator  recreating  a  graphic 
story.  Radio  serves  as  an  accom- 
paniment to  almost  every  phase  of 
human  life,  not  to  mention  away- 
from-home  activity,  such  as  driving, 
picnicing,  etc.,  which  are  beyond 
the  scope  of  TV's  potential  influence, 
it  is  all-pervasive,  pleasantly  ines- 
capable. 

"TV,  on  the  other  hand,  demands 
your  undivided  attention.  It  pulls 
your  concentrated  interests  right 
into  the  picture  tube  and  demands 
that  you  hold  it  there  until  you  or 
your  oculist  cry  uncle." 

Broadcasting  is  due  for  a  whole- 
sale readjustment  as  a  result  of  TV 
growth,  predicted  Mark,  with  the 
end  result  that  both  radio  and  TV 
will  be  firmly  entrenched  as  the  two 
most  potent  forces  for  human  per- 
suasion in  the  history  of  mankind. 


Dairy  Firm  Contracts 

For  Tex  And  Jinx  Seg 

Frederick  Lowenfels  &  Son  have 
purchased  a  part  of  the  Tex  and 
Jinx  program  over  WNBC  to  ad- 
vertise their  Hotel  Bar  Butter. 
John  C.  Warren,  sales  manager  of 
the  station  announced  yesterday. 
The  contract  is  for  13  weeks  and 
covers  the  9:00  to  9:15  portion  of 
the  show  on  Wednesdays  and  Fri- 
days. The  first  broadcast  under  the 
new  sponsors  is  today.  The  adver- 
tising was  placed  by  the  Al  Paul 
Lefton  Agency. 


hat  other  ^^hristmas  present 
can  you  name  that.. 


. . .  you  wouldn't  want  to  exchange 


. . .  never  wears  out 


...  is  so  quick  and  easy  to  buy 
. . .  pleases  everyone  on  your  list 
AND . . .  gives  itself  all  over  again 

(with  interest)  ten  years  later? 


. . .  comes  in  so  handy  on  rainy  days 


. .  keeps  increasing  in  value 


avings  jfpnds 


Automatic  Saving  is  Sure  Saving 


x 


THIS  SPACE  CONTRIBUTED  BY  RADIO  DAILY 


6 


1ADIO  DAILY 


Friday.  December  2,  194! 


AGENCIES 


MARTIN  J.  MURPHY  has  become 
a  senior  time  buyer  with  Young 
&  Rubicam,  Inc.  He  was  formerly 
with  Pedlar  &  Ryan  and  Ruthrauff 
and  Ryan. 


C.  H.  KIBBEE  has  been  appointed 
assistant  treasurer  and  secretary  of 
Philip  Morris  &  Co.  Kibbee  has 
been  assistant  treasurer  of  the 
American  Airlines  for  the  last  four 
years.  He  will  assist  the  company's 
chief  financial  officer,  L.  G.  Hanson. 


KANNENGIESSER  &  CO.  has 
chosen  Paris  &  Peart  to  promote 
Kanana  banana  flakes,  a  new  syrup 
product,  effective  Jan.  1. 


CIBA  COMPANY,  INC.,  chemical 
producers,  has  named  Briggs  & 
Varley,  Inc.  Joseph  Boland,  Jr.  is 
the  account  executive. 


Bojctngles  Tribute  Set 

WMCA  will  run  a  -tribute  to  Bill 
"Bojangles"  Robinson  this  Sunday, 
December  4,  from  4:30  to  5:00  p.m. 
Ed  Sullivan  will  narrate  the  show 
which  includes  sequences  from  Rob- 
inson's life  and  tributes  paid  to 
him  by  Mayor  O'Dwyer  and  Rev. 
Adam  Clayton  Powell.  Bubbles,  of 
the  team  of  Buck  and  Bubbles,  will 
portray  Robinson  in  the  dramati- 
zation. 


^5 end  i3irtlidai) 

December  2 
Earl  Glade       Dorothy  Andrews 
Bernice  Judis  Bill  Perry 

Homer  Smith  Peter  C.  Goldmark 
Ed  Burns  Bob  Convey 

,    Linda  Ellen  Kessler 
December  3 
Connie  Boswell   Rosaline  Greene 
Kathleen  Stewart   Charlie  Pittman 
Charles  F.  McCarthy 
December  4 
Charlie  Basch         Helen  Baylis 
Ann  Morath        Isabel  Randolph 
Larry  Rothman  Bill  Slater 

Charles  G.  Burke 
December  5 
Archer  Gibson  Lyn  Murray 

Ned  Tufts  Jean  Sothern 

December  6 
Ira  Gershwin       leannette  Land 
Agnes  Moorehead  John  Ravencrof 
Gertrude  Gcrdon  Sachs 
Ernest  E.  Stern 
I.  L.  Van  Volkenburg 
December  7 
Bob  Brown  Viola  Philo 

Arch   Oboler  Al  Schenkeim 

James  Joseph  McCann 
December  8 
John  Babb  Mary  Patton 

Frankie  Basch         Lionel  Colton 
Howard  Meighan 


Freedom  With  Responsibility' 
Stressed  By  Coy  At  Amherst 


(Continued 

with  AM  stations.  In  an  address  at 
Amherst  College  he  said  "It  is  en- 
tirely possible  that  the  conditions 
in  FM  and  television  are  sufficiently 
different  from  those  in  AM  that 
other  or  additional  regulations  are 
needed  to  protect  against  monop- 
oly." 

Coy  spoke  on  the  general  sub- 
ject of  the  First  Amendment,  and 
freedom  of  radio.  He  reviewed  re- 
lent Commission  history  with  re- 
lard  to  the  network  problem,  the 
•'Mayflower"  decision,  newspaper 
ownership  of  radio  stations,  give- 
away programs,  the  rights  of  labor 
unions  to  time  on  the  air,  and  the 
blue  book. 

'It  Is  Human  Nature" 

"It  is  human  nature,"  Coy  said, 
"to  want  freedom  without  respon- 
sibility." He  stressed  the  importance 
of  assumption  of  responsibility  by 
broadcasters,  and  explained  that  the 
"Blue  Book"  represented  the  Com- 
mission's notice  that  it  would  ex- 
pect broadcasters  to  exercise  their 
responsibility  for  the  public  inter- 
est. 

The  FCC  leader  added  that  "for 
these  efforts  to  expand  the  public 
interest  concept  for  the  benefit  of 
150  million  American  people  as 
opposed  to  the  unbridled  freedom 
of  expression  for  broadcasters,  the 
Commission  was  widely  applauded 
by  many  elements  in  our  society 
which  had  been  gravely  concerned 
with  the  increasing  degradation  of 
service.  The  president  of  the  Na- 
tional Association  of  Broadcasters, 
however,  promptly  branded  the 
Commissioners  as  violators  of  the 
First  Amendment,  stooges  for  the 
communists'  'obfuscators,'  'intellec- 
tual smart-alecks,'  'professional  ap- 
peasers,'  'guileful  men,'  'astigmatic 
perverters  of  society.' 

"The  Commission  has  somehow 
managed  to  survive  these  charac- 
terizations." 

Likes  Pennsylvania  Decision 

Coy  hailed  the  recent  Pennsylva- 
nia decision  holding  that  TV  pro- 
grams are  not  censorable  by  a 
state  body  before  broadcast  as  a 
"clear  and  unmistakable"  interpre- 
tation of  the  Communications  Act 
as  written.  The  issue  here  is  similar, 
he  said,  to  the  issue  involved  in  at- 
tempts by  broadcasters  to  censor  po- 
litical speeches,  and  added:  "The 
Act  says  there  shall  be  no  censor- 
ship; the  Commission  says  there 
shall  be  no  censorship;  Judge  Kirk- 
patrick  (in  Pennsylvania)  says 
there  shall  be  no  censorship." 

Coy  had  praise  for  broadcasters 
for  their  able  handling  of  the  dif- 
ficult problems  arising  over  the 
allocation  of  time  for  political 
broadcasts.  He  said  he  thinks  the 
industry  has  made  its  best  record 
in  this  field,  as  it  seeks  to  practice 
the  equal  treatment  principle. 

"In  the  heated  presidential  cam- 
paign of  1948  the  complaints  reach- 
ing the  FCC  numbered  less  than 


from  Page  1) 

six,"  he  said.  "And  so  far  as  I 
know  all  of  them  were  adjusted 
during  the  progress  of  the  cam- 
paign. 

"You  must  bear  in  mind  that  not 
only  did  the  older  political  parties 
get  equal  time  for  their  candidates, 
but  the  new  political  parties — the 
parties  of  Governor  Thurmond  of 
South  Carolina  and  Henry  Wallace 
of  New  York — likewise  received 
equal  treatment  with  the  older  po- 
litical parties.  Minority  parties  do 
not  have  to  establish  themselves  be- 
fore they  have  access  to  American 
radio." 

He  pointed  to  the  difference  in 
operation  between  many  violently 
partisan  newspapers  and  the  radio 
stations  they  own.  This  difference, 
he  said,  "is  not  due  to  any  self- 
restraint  inherent  in  the  operation 
of  a  radio  station,  but  rather  can  be 
attributed  almost  entirely  to  the 
legislative  mandate  that  radio  sta- 
tions must  treat  all  political  parties 
fairly. ' 

Clarifies  "Restrictions" 

Coy  said  he  "would  of  course  be 
the  first  to  agree  that  some  of  the 
Comr  lission's  actions  restrict  the 
licensee's  freedom.  They  restrict 
his  freedom  to  be  unfair.  They  re- 
strict his  freedom  to  use  his  pub- 
licly-owned frequency  for  his  own 
whims,  or  caprices.  They  abridge 
his  freedom  to  use  >a  scarce  fre- 
quency that  belongs  to  all  the  peo- 
ple to  dole  out  time  to  his  pets  or 
to  use  it  for  himself  and  his  own 
'nterests  and  to  withhold  it  from 
:hose  groups  with  whom  he  hap- 
oens  to  differ.  They  abridge  his 
freedom  to  dodge  his  responsibility 
to  operate  his  station  as  an  open 
forum  for  all  the  conflicting  inter- 
asts  of  the  community  instead  of  as 
a  private  chattel  to  do  with  as  he 
will.  They  abridge  his  freedom  to 
evade  his  responsibilities  as  a 
trustee. 

"For  my  part,  I  conceive  it  my 
duty  to  make  every  effort  to  cur- 
tail the  freedom  of  radio  station 
licensees  to  be  unfair  or  to  use 
their  licenses  solely  for  their  own 
private  benefit  rather  than  for  the 
public  interest." 

Coy  declared,  however,  that  "de- 
spite deviations  and  derelictions 
such  as  I  have  discussed,  the  total 
performance  of  American  broad- 
casting has  resulted  in  the  presenta- 
tion of  a  breadth  and  diversification 
of  opposing  viewpoints  that  has 
established  it  as  a  people's  forum 
of  high  utility  to  the  functioning  of 
our  Democracy." 

Wants  Vigilance  Against  Abuse 

Turning  to  the  problem  of  restric- 
tions on  freedom  by  Government, 
Coy  said  eternal  vigilance  is  es- 
sential to  guard  against  abuse  of 
power  by  Government.  But  he  ad- 
ded that  it  is  not  safe  "to  rely  on 
the  broadcasting  industry  alone  to 
resist  any  tendency  to  undue  con- 
trol of  access  to  radio  facilities.  In 


COAST-TO -COAST 


Labor  Reports  Aired 

Detroit,  Mich— WDET  airs  sum- 
maries on  the  World  Labor  Con- 
ferences now  being  held  in  London 
to  organize  a  new,  free  non-com- 
munist world  labor  organization. 
The  reports  on  the  meetings  are 
aired  Tuesday  through  Saturday,  at 
6:25  pm..  by  Harold  Hutchinson, 
labor  editor  of  the  "London  Daily 
Mirror."  The  weekly  resumes  of 
the  conference  proceedings,  also 
done  in  London,  are  also  being 
broadcast  on  Sundays  at  5  p.m., 
and  are  handled  in  the  British 
capital  by  BBC's  Labor  Specialist, 
George  Darling. 

KBON  Signs  Members 

Omaha,  Neb.— Beverly  Bush  has 
joined  the  KBON  staff  in  the  pub- 
licity and  promotion  department, 
and  Eric  Ross  has  joined  the  sales 
department. 

"Over-Sixty  Club"  Parties 

Stamford,  Conn.— Monthly  birth- 
day parties  of  the  "Over-Sixty  Club" 
are  being  scheduled  by  WSTC  and 
WSTC-FM.  The  Stamford  Home  for 
the  Aged  sponsors  the  organization 
membership  which  is  limited  to  all 
residents  who  are  60  or  over.  Birth- 
day celebrants  are  special  guests 
during  each  program.  The  club  was 
designed  to  provide  social  contact 
for  lonesome  older  people. 

KFH  Lad  With  Heidt 

Wichita,  Kan. —  Larry  Patterson, 
21-year-old  vocalist  on  the  half- 
hour  "Five  O'Clock  Date"  heard 
over  KFH  and  KFH-FM,  five  days 
a  week,  will  appear  with  the  Horace 
Heidt  Christmas  Night  Show  broad- 
casting from  New  York  City.  Larry 
appeared  on  the  talent  show  several 
weeks  ago  in  Memphis,  Tenn.,  after 
tieing  for  first  place  in  the  local 
contest,  and  was  paid  tribute  by 
Heidt,  who  booked  him  for  the 
Christmas  night  broadcast. 


this  industry,  as  in  other  enter- 
prises, there  always  will  be  those 
who  are  willing  to  sacrifice  prin- 
ciple 'for  private  advantage. 

"Further,  the  industry  cannot  be 
counted  on  to  discipline  itself  or 
to  see  to  it  that  its  members  do 
not  impose  arbitrary  restrictions 
on  free  access  to  radio  facilities. 
Only  the  Government  can  prevent 
such  arbitrary  restrictions.  But  it 
must  have  the  aid  of  an  enlightened 
public  on  this  score.  For  the  private 
pressure  groups  that  exist  are  rarely 
interested  in  seeing  that  all  sides 
are  fairly  treated — they  are  anxious 
to  see  that  their  own  point  of  view 
is  presented  to  the  public.  Thus,  an 
organized  and  informed  public  is 
doubly  necessary  for  a  truly  free 
radio — to  make  sure  that  the  Gov- 
ernment shows  no  tendency  to  util- 
ize its  licensing  power  as  a  means 
of  controlling  radio  and  to  aid  the 
Government  in  its  efforts  to  re- 
move any  arbitrary  restrictions  on 
the  free  use  of  radio  that  may  be 
advanced  by  the  industry  or  pres- 
sure groups." 


Section  of  RADIO  DAILY.  Friday.  December  2.  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


PUBLIC  SEEKING  'TV-TEST'  SETS 


TELE  TOPICS 


ENCOURAGED  BY  favorable  press  re- 
,  *™  ception  of  the  new  Paul  Whiteman 
show  and  mentions  of  the  production  ad- 
vantages of  its  huge  66th  Street  studio, 
ABC  is  planning  to  make  fuller  use  of 
the  converted  stable  when  the  1950 
budget  goes  into  effect.  Several  new 
shows  are  in  the  works  as  well  as  re- 
vamped formats  for  some  present  airers 
which  will  be  changed  to  make  use  of 
the  facilities.  The  web  has  spent  piles 
-j  of  dough  on  studio  facilities — witness  the 
I  66th  St.  installation  and  the  old  Vitagraph 
lot  in  Hollywood,  which  dwarfs  the  N.  Y. 
building — in  the  belief  that  they  will  pay 
off  in  the  long  run.  This  has  been  recog- 
nized in  the  trade  for  some  time  now,  and 
yesterday  it  was  spread  to  the  general 
press  by  John  Crosby  in  his  syndicated 
column.  Speaking  of  the  ABC  studio  he 
said:  "It  is  one  of  the  few  spots  in  cen- 
tral Manhattan  with  enough  ceiling  height 
and  floor  space  to  give  the  electricians 
and  cameramen  a  little  elbow  room.  The 
Whiteman  show  is  evidence  that  ABC's 
heavy  investment  on  65th  Street  may 
,  eventually  pay  dividends."  .  .  .  ABC  re- 
ceived a  backhanded  compliment  in  this 
respect  last  spring  when  an  agency,  about 
to  debut  a  major  variety  show  on  another 
web,  asked  ABC  if  they  could  originate 
the  stanza  at  the  ABC  plant.  The  web's 
answer  was,  of  course,  "Sure,  if  you  place 
the  show  on  ABC."  Contract  had  already 
been  signed  with  the  other  net,  however, 
and  the  program  went  on  from  a  theater. 
• 

LA  ILTON  BERLE  will  make  his  first  ap- 
pearance  on  CBS  tonite  when  he 
takes  part  in  an  hour-long  variety  show 
,  originating  at  a  new  Winston  Television 
Store  in  Flatbush,  11  p.m.  Pickup  will  be 
bankrolled  by  the  store  and  will  include 
Henny  Youngman,  Vincent  Lopez,  Sam 
■  Levenson,  Esy  Morales  and  representatives 
'    of  the  major  set  manufacturers.  Produc- 
tion is  being  handled  by  Scheck,  Dahlman 
and  Black.  .  .  .  The  terrible  fate  of  a 
■  '"TV  producer  who  revised  an  author's  work 
is  the  theme  of  a  drama  written  by  Fred 
Coe,  NBC  manager  of  new  program  de- 
velopment, to  be  aired  on  "Lights  Out" 
Monday  nite.  Script  was  adapted  for  tele 
by  staffer  Ethel  Frank. 

• 

IARAINE  DAY  arrived  from  the  Coast 
™  yesterday  with  Mr.  Durocher  to  make 
her  TV  bow  opposite  Peter  Lind  Hayes  on 
/'Inside  U.S.A."  next  week.  .  .  .  Nine  Sat- 
jrday  nite  Roller  Derby  remotes  from  vari- 
>us  points  in  New  Jersey  will  be  aired  by 
M5C  beginning  Jan.  21.  .  .  .  John  Horst- 
r  nann,  Jr.,  formerly  with  WCAU-TV,  has 
noved  to  WOR-TV  as  assistant  director 
*    >n  sports  remotes.  .  .  .  New  series  of 
'epsi  Cola  spots,  combining  live  action 
Ivith  stop  motion,  has  been  completed  by 
arra  for  the  Biow  agency. 


John  Allen  TV  Head 
For  Lever  Brothers 


John  R.  Allen  has  been  named 
to  fill  the  newly-created  post  of 
television  manager  for  Lever  Bros., 
it  was  announced  yesterday  by 
James  A.  Barnett,  vice-president  of 
the  company  in  charge  of  adver- 
tising, who  also  told  of  four  other 
appointments  to  the  Lever  adver- 
tising division,  all  effective  Dec.  5. 

Allen  will  come  to  Lever  from 
Grant  Advertising  Agency,  New 
York,  where  he  is  vice-president  in 
charge  of  TV.  He  will  co-ordinate 
and  supervise  all  Lever  video  ac- 
tivities. 

Howard  R.  Bloomquist,  advertis- 
ing manager  of  the  Toni  Company, 
Chicago,  Illinois,  will  join  Lever  as 
advertising  manager  for  a  group 
of  Lever  brands.  Appointed  as  ad- 
vertising manager  for  another  group 
of  Lever  brands  is  George  B.  Smith, 
who  will  come  to  Lever  Brothers 
from  his  post  as  package  goods  ac- 
count executive  with  Foote,  Cone  & 
Belding,  New  York. 

Named  as  assistant  advertising 
manager  for  a  group  of  Lever 
brands  is  Paul  Laidley,  Jr.,  now 
with  the  Fred  Gardner  Agency. 

George  T.  Duram,  now  media  di- 
rector, New  York  office,  of  Dancer- 
Fitzgerald-Sample,  Inc.,  has  been 
appointed  media  director  for  the 
Lever  organization. 


Circulation  Boost 

Hearst  Radio  chief  Tom  Brooks 
yesterday  predicted  that  Balti- 
more, now  boasting  100,000  re- 
ceivers, will  have  150,000  by 
spring  and  200,000  by  next  fall- 
winter.  He  attributed  part  of  the 
credit  for  the  boost  to  manager 
Harold  Burke's  60-hours-a-week 
program  sked  on  WBAL-TV. 
Brooks  said  that  overall  output 
next  year  will  reach  4,000,000 
sets,  all  of  which  will  be  chan- 
nelled into  existing  markets. 


rr 


Crusade"  Films  Sold 
By  Two  ABC  Outlets 


The  Detroit  Edison  Company  has 
signed  with  WXYZ-TV  as  sponsor 
of  the  entire  26-week  series  of 
Dwight  D.  Eisenhower's  "Crusade 
In  Europe"  starting  in  early  Jan- 
uary, it  was  announced  yesterday 
by  James  G.  Riddell,  general  man- 
ager of  the  station.  The  "Crusade 
In  Europe"  video  sale  marks  the 
first  in  a  series  of  sales  of  the  co- 
operatively sponsored  program,  ac- 
cording to  ABC. 

The  films  will  be  sponsored  by 
Stromberg  -  Carlson  over  WHAM- 
TV,  ABC's  Rochester,  N.  Y.  TV  af- 
filiate starting  during  the  second 
week  in  January.  The  WHAM-TV 
account  was  placed  directly. 


Industry  Leaders  To  Attend 
Second  Chicago  TV  Confab 


Chicago — The  second  annual  Tele- 
vision Conference  sponsored  by  the 
Chicago  Television  Council  to  be 
held  March  6-8  is  expected  to  draw 
top  executives  from  all  over  the 
country,  according  to  George  Har- 
vey, WGN-TV  sales  manager,  presi- 
dent of  the  local  TV  council  group. 
Harvey  said  that  FCC  Chairman 
Wayne  Coy,  Allan  B.  Du  Mont, 
Senator  Edwin  C.  Johnson  and 
other  nationally  known  figures  have 
been  invited  to  attend. 

Short  cuts  to  video  progress  with 
case  histories,  practical  tips  on  man- 
agement, production  and  engineer- 
ing will  be  the  aim  of  this  year's 
meeting,  Harvey  said. 

He  pointed  out  eleven  panel  dis- 
cussions have  already  been  sched- 
uled and  plans  are  for  three  lun- 
cheons, each  being  addressed  by  a 
figure  of  national  prominence.  Kay 
Kennelly,  Olian  Advertising,  Chi- 
cago, is  in  charge  of  reservations. 


"Red"   Quinlan,  WBKB,   has  been 
appointed  publicity  director  for  the 
conference. 
Harvey  said: 

"We  expect  to  have  the  same 
earnest  group  of  executives  who 
were  present  last  year  as  well  as 
scores  of  new  managers,  account 
executives,  program  directors,  inde- 
pendent producers  and  TV  engi- 
neers who  are  all  now  getting  their 
baptism  of  fire  in  this  business." 

He  added:  "It  was  vastly  stimu- 
lating last  year  to  see  so  many 
executives  share  their  television  ex- 
perience with  others.  We  expect 
to  achieve  the  same  forward  spirit 
this  year.  No  words  will  be  wasted. 
Abstract  speeches  and  blue-sky  talk 
will  have  no  part  in  our  1950  con- 
ference. We  want  to  learn  how 
John'  does  it  and  'John,'  in  turn, 
can  add  to  his  own  fund  of  expe- 
rience by  attending  the  1950  con- 
ference." 


Would  Aid  FCC  In 
"Field' J  udging" 
Polychrome 

Washington  Bureau  of  RADIO  DAILY 

Washington— The  FCC  has  had  a 
raft  of  requests  from  the  general 
public  for  placements  of  color  sets 
during  the  field  testing  the  Com- 
mission has  asked.  Indicative  of 
high  public  interest,  hundreds  of 
people  have  sought,  on  the  basis  of 
reports  in  the  general  press,  to 
have  demonstrator  sets  installed  in 
their  homes. 

Actually,  there  are  probably  not 
more  than  a  dozen  sets  which  could 
be  installed  at  this  time.  A  mere 
handful  of  sets  h?ve  been  readied 
both  by  CBS  and  RCA,  with  no 
definite  indication  on  the  sets  pre- 
pared bv  Color  Television,  Inc. 

Arco  Electronics  has  applauded 
the  Commission's  decision  to  have 
the  public  participate  in  field  test- 
ing, and  has  spoken  of  making 
available  kits  containing  the  com- 
oonents  for  conversion  of  present 
home  sets  to  color — or  for  construc- 
ton  of  color  sets.  As  yet,  however, 
there  is  no  indication  that  .such  kits 
can  be  readied  in  the  near  future. 


Fifth  Annual  TV  Institute 
Expected  To  Draw  1,000 

About  1,000  industry  registrants 
from  all  parts  of  the  country  are 
expected  to  attend  the  fifth  annual 
Television  Institute  and  trade  show 
to  be  held  at  the  Hotel  New  Yorker, 
Feb.  6-8,  according  to  Irwin  A. 
Shane,  general  chairman  of  the 
event  and  publisher  of  Televiser, 
which  sponsors  the  meet. 

An  additional  50,000  persons  are 
expected  to  visit  the  two  floors  of 
receiver  and  equipment  displays 
open  to  the  public.  Shane  said. 

The  Institute  will  be  combined 
with  the  annual  Television  Film 
Conference,  which  is  expected  to 
draw  some  500  representatives  of 
producers,  distributors  and  film  di- 
rectors of  stations  and  agencies.  The 
film  sessions  will  be  held  Feb.  8. 

Panel  speakers  at  the  Institute 
will  include  representatives  of  the 
FCC.  stations,  networks,  agencies, 
advertisers,  producers,  manufac- 
turers, researchers  and  engineering 
and  education  groups. 


Makes  Bid  For  Plant 

Chicago — A  bid  of  $1,250,000  has 
been  made  for  the  plant  of  the 
bankrupt  Majestic  Radio  and  Tele- 
vision Corp.  in  Elgin,  Illinois.  A 
Chicago  attorney,  Joseph  Schwartz, 
made  the  offer,  but  refused  to  say 
whom  he  Was  representing. 


Section  of  RADIO  DAILY.  Friday.  Dec.  2,  1949 


Complete  AM-FM 
For  Hotels  By  RCA 


Hotel  radio  and  sound  distribu- 
tion Systems,  radically  different 
from  previous  equipment  of  this 
type,  has  been  announced  by  the 
Sound  Products  Section  of  the  RCA 
Engineering  Products  Department. 

The  complete  new  line,  designed 
for  either  revenue  or  non-revenue 
operation,  employ  up  to  s;x  pro- 
gram channels.  Normally  four  of 
these  channels  are  tuned  to  the 
four  radio  networks,  a  fifth  channel 
transmits  entertainment  from  a  local 
station  or  from  the  hotel's  dining 
room  or  cocktail  lounge,  and  the 
sixth  may  be  tuned  to  an  FM  sta- 
tion or  used  for  music  service  or 
reproduction  of  recorded  material. 
The  systems  also  provide  a  general 
and  emergency  announcemQnt  me- 
dium for  use  by  the  hotel  man- 
agement. 

The  new  sound  systems  consist 
of  basic  units  which  can  be  com- 
bined in  building-block  style  to 
meet  requirements.  Some  59  pack- 
aged "blocks"  may  be  chosen  and 
used  in  combination  to  provide 
varying  facilities  for  a  hotel  of  any 
size,  old  or  new. 

The  varied  equipment  which  com- 
prises the  new  systems  has  been 
tried  and  tested  in  the  Fort  Hayes 
Hotel  at  Columbus,  Ohio,  and  has 
been  checked  and  approved  by  the 
National  Board  of  Fire  Under- 
writers, RCA  disclosed. 


cnG I n  EERS— 

CORSULTfiRTS 


RALPH  B.  AUSTRIAN 

Television  Consultant 

1270  AVENUE  OF  THE  AMERICAS 
NEW  YORK  20,  N.  Y. 
Tel.:  CO.  5-6848 


A.  R.  BITTER 

Consulting  Radio  Engineers 

4125  MONROE  STREET 
TOLEDO  6,  OHIO 
Tel.:  Kingswood  7631 


Leaders  of  the  Radio  Farm  Director's  Association  who  used  the 
WJR  in  charge  of  the  mobile  studio,  and  Phil  Alampi,  WJZ,  new  sec- 
side  the  mobile  unit.  They  are  (I.  to  r.) :  Wallace  Kadderly,  KGW, 
retiring  president  of  the  RFD;  Roy  Battles,  WLW,  newly  elected 
president;  Chris  Mack,  WNAX,  new  vice-president;  Marshall  Wells, 
WJR  in  charge  of  tlie  mobile  studio,  and  Phil  Alampi,  WJZ,  new  sec- 
retary. During  the  first  two  days  of  the  4  -  H  Club  Congress,  the 
Goodwill  Station's  mobile  unit  accommodated  25  different  stations 
from  14  states. 


Sky  wave  Recording  Equip. 
Seen  At  Canada  NARBC 

Montreal  —  Claiming  no  equiva- 
lent to  any  other  type  of  equipment 
like  it  in  the  world,  the  latest 
electronic  device  for  measuring 
skywave  signals  from  radio  broad- 
casting stations  was  on  view  here 
last  week,  to  delegates  to  the  cur- 
rent North  American  Regional 
Broadcasting  Conference  at  the 
Windsor  Hotel.  The  equipment  was 
designed  by  W.  B.  Smith,  engineer 
in  charge  of  the  Radio  Standards 
Laboratory  of  the  Federal  Depart- 
ment of  Transport.  Called  skywave 
recording  equipment,  it  is  designed 
to  make  assignments  of  new  broad- 
casting stations,  and  to  change  other 
stations  in  operation  without  in- 
creasing interference. 


Aerovox  Corp.  Acquires 
Electrical  Reactance  Co. 

All  outstanding  stock  of  Electri- 
cal Reactance  Company  has  been 
purchased  by  Averovox  Corpora- 
tion, New  Bedford,  Mass.,  it  was 
announced  by  W.  Myron  Owen. 
Aerovox  president.  Electrical  Reac- 
tance, with  plants  at  Franklinville, 
N.  Y.,  Jessup,  Pa.,  and  Myrtle 
Beach.  S.  C,  will  be  operated  as  a 
whclly-owned  subsidiary  under  the 
continuing  management  of  Charles 
E.  Krampf  as  president,  who  also 
becomes  a  director  of  Aerovox 
Corporation. 

According  to  Owen.  "This  acquisi- 
tion nlaces  Aerovox  in  the  unique 
position  of  being  the  only  producer 
of  a  complete  line  of  fixed  capaci- 
tors." 


Sahloff  To  Manage 
G.  E.  Receiver  Div, 


Syracuse,  N.  Y. — Willard  H.  Sah- 
loff will  assume  the  post  of  man- 
ager of  the  General  Electric  Co. 
receiver  division  at  Electronics  Park 
here  the  first  of  the  year,  according 
to  an  announcement  made  by  Dr. 
W.  R.  G.  Baker,  G.E.  vice-president 
and  general  manager  of  its  elec- 
tronics department. 

Sahloff  comes  to  his  new  post 
with  G.E.  with  top  merchandising 
and  executive  experience,  having 
formerly  been  merchandise  man- 
ager and  a  vice-president  for  Mont- 
gomery Ward  &  Company  and  more 
recently  president  of  the  National 
Enamel'ng  &  Stamping  Company. 
The  G.E.  receiver  division,  which 
he  will  manage,  engineers  and 
builds  a  wide  variety  of  radios, 
radio-phonograph  combinations,  and 
TV  receivers  for  the  public,  and 
parts  for  other  manufacturers  and 
distributors. 

A  native  of  Kingston,  N.  Y ,  Sah- 
loff is  a  graduate  of  Rutgers  Uni- 
versity.  From  1930  to  1933  he  was 
advertising  manager  of  the  Perth 
Amboy.  N.  J.,  Evening  News  and 
then  became  a  buyer,  specializing 
in  housewares  and  appliances  for 
(  L.  Bamberger  &  Company,  Newark, 
|  N.  J.  Subsequently  he  became  asso- 
j  ciated  with  Montgomery  Ward,  leav- 
ing there  to  become  president  of  the 
National  Enameling  &  Stamping  Co. 
at  Milwaukee,  Wis.,  in  May,  1949. 
the  position  he  held  until  his  new 
appointment  at  G.E. 


EnGIREERS— 

consoLTnnTS 


McNARY  &  WRATHALL 

RADIO  ENGINEERS 

906  Natl.  Press  Bldg.  1407  Pacific  Ave. 
Washington  4,  D.  C.       Santa  Cruz,  Cal. 

Member  AFCCE 


WJLLIAM  L.  FOSS,  Inc. 

Formerly  Colton  ft  Fots,  Inc. 

927  15thSt.,N.W.  REpublic3883 
WASHINGTON,  D.  C. 


Trio  Vagi  For  Fringe  Areas 

A  new  Yagi,  double  folded  dipole 
TV  antenna,  which  the  Trio  Manu- 
j  facturing  Company,  Griggsville,  111. 
I  claims  provides  improved  perform- 
j  ance  with  unusually  light  weight, 
has  just  been  announced.   The  an- 
i  tenna  is  available  for  each  of  the 
j  12  TV  channels,  although  consider- 
]  able  gain  is  achieved  on  adjacent 
channels.  The  double  folded  dipole 
feature    permits    exact  impedance 
matching  to  conventional  300  ohm 
line. 


Philco  Accessory  Products 

Three  types  of  biconical  tele 
aerials,  for  installations  requiring 
outdoor  antennas,  six  handy  align- 
ment jigs  for  simplifying  the  servic- 
ing of  Phil"o  tele  receivers,  and  the 
Philco  Model  M-20  three-speed  rec- 
ord changer  and  45  rpm  record 
adapter  dis-s  and  non-slip  driver 
are  among  the  new  products  which 
are  now  being  made  available  to 
the  public  through  Ph'l-'o  dealers, 
according  to  Jack  Cherry,  sales 
manager,  Philco  accessory  division. 


L  W.  ANDREWS,  INC. 

RADIO  CONSULTANTS 

219  WHITAKER  BLDG. 
DAVENPORT,  IOWA 
Phone  2-7824 


GEORGE  P.  ADAIR 

Radio  Engineering  Consultants 

Executive  1230 
Executive  5851 
1833  M  STREET,  N  W. 
WASHINGTON  6,  D.  C. 


U  m  I  I  jW 


The  National  Daily  Newspaper  of  Commercial   Radio   and  Television 


VOL.  49.  NO.  42 

NEW  YORK,  MONDAY,  DECEMBER  5,  1949 

TEN  CENTS 

RADIO  BUSINESS  OUTLOOK  SURVEYED 


FCC  High  Court  Brief 
Favors  Georgia  Plea 


Washington  Bureau  of  RADIO  DAILY 

Washington— The  FCC  filed  with 
the  Supreme  Court  at  the  weekend 
an  amicus  curiae  brief  in  support  of 
the  State  of  Georgia's  appeal  from 
a  Georgia  Supreme  Court  decision 
directing  payment  of  15  per  cent 
of  the  gross  of  WGST  to  Southern 
Broadcasters,  Inc.  The  case  arose 
when  SBI,  a  management  group 
headed  by  Sam  Pickard,  former 
CBS  and  Federal  Radio  Commission 
official,  insisted  upon  collecting  ac- 

(Continued  on  Page  6) 

Toni,  Metropolitan  Life 
Renew  CBS  Programs 

"Give  and  Take,"  CBS  network 
audience  participation  show,  has 
been  renewed  by  the  Toni  Com- 
pany, Chicago,  and  "Eric  Sevareid 
And  The  News"  has  been  renewed 
by  the  Metropolitan  Life  Insurance 
Company,  it  was  announced  Friday. 

"Give  and  Take"  is  a  half-hour 
Saturday  afternoon  CBS  feature 
starring  John  Reed  King  as  emcee, 
and  "Eric  Sevareid  And  The  News" 
is  a  five-a-week  late  afternoon  airer. 
Foote,  Cone  and  Belding  is  the 
agency  on  the  Toni  account;  Young 
and  Rubicam  handle  Metropolitan 
Life  Insurance  Co.  advertising. 


WJR  Declares  Dividend 
Of  20  Cents  Per  Share 


George  A.  Richards,  WJR,  Detroit, 
chairman  of  the  board,  announced 
that  the  board  of  directors  of  WJR 
have  voted  a  20  cent  per  share  stock 
dividend  payable  December  22  to 
shareholders  of  record  at  the  close 
of  business  December  15. 


Yuletide  Spirit 

Admission  to  the  annual  Christ- 
mas Party  cf  the  New  York  Pub- 
licity Club  will  be  a  toy.  All 
those  attending  the  festivities 
Dec.  19  at  the  Madison  Hotel 
will  bring  gilts  to  be  donated  to 
WOR's  fifth  annual  Children's 
Christmas  Fund  which  supplies 
toys  and  clothes  to  nearly  9.000 
youngsters  in  74  hospitals  in  the 
Metropolitan  area. 


WTOP  Giveaway 

Washington  —  A  new  give- 
away prize  is  offered  by  WTOP. 
Washington  for  the  annual  "flow- 
ing egg-nog  bowl"  party  of  the 
Washington  Advertising  Club, 
December  20.  Manager  John  S. 
Hayes  has  donated  "one  prime 
aged  -  in  -  the  -  audience  station 
break.  Class  A.  Time,  worth  S60 
....  to  any  advertiser." 


K-F  To  Sign  For  First 
Labor  Network  Show 


Kaiser-Fraser  will  sign  a  contract 
within  the  next  few  days  sponsor- 
ing the  first  program  to  use  the 
entire  facilities  of  the  Labor  Liberal 
Network,  an  FM  web,  comprised  of 
six  stations. 

The  contract  calls  for  the  show 
to  be  aired  on  a  five-day-a-week 
basis  for  fifty-two  weeks.  No  time 
slot,  format  or  length  of  running 
time  for  the  show  has  as  yet  been 
announced. 

Kaiser-Fraser  Corp.,  will  be  spon- 
(Continued  on  Page  8) 


WPEN  Completes  Plans 
For  Scholarship  Award 

WPEN,  in  cooperation  with  Phil- 
adelphia's Poor  Richard  Club,  is 
conducting  the  Benjamin  Franklin 
Essay  Contest  for  the  fourth  con- 
secutive year  among  high  school 
students  in  the  Philly  area.  Subject 
of  the  contest  is,  "How  Would  Ben- 
iamin  Franklin  View  A  United 
States  Of  Europe." 

Boy  and  girl  submitting  best  essay 
(Continued  on  Page  2) 


Roundup  Opinion  Indicates  Optimism 
Regarding  1950  Sales  Prospects; 
Spot  Business  Looks  Good 


RCA's  Two  Dividends 
Total  Over  10  Million 


The  Radio  Corporation  Of  Amer- 
ica Friday  declared  dividends  of  50 
cents  per  share  on  common  stock, 
and  87  y2  cents  a  share  on  first  pre- 
ferred stock,  it  was  announced  by 
David  Sarnoff,  chairman  of  the 
board.  The  common  stock  dividend 
is  payable  in  cash  on  January  23, 
and  the.  first  preferred  stock  divi- 
dend is  payable  in  cash  on  January 
3,  he  said. 

With  these  declarations,  the  total 
(Continued  on  Page  4) 

Two  Symphony  Airers 

Skedded  By  Mutual 

Mutual  will  feature,  starting  in 
January,  1950,  the  Oklahoma  Sym- 
phony Orchestra,  conducted  by  Vic- 
tor Allesandro,  and  the  Los  Angeles 
Philharmonic  Orchestra,  conducted 
by  Alfred  Wallenstein,  in  their  own 
(Continued  on  Page  2) 

"Voice"  Requests  ET 
Of  CBS  Livestock  Cover 

The   State   Department   has  re-' 
quested  a  transcription  of  WBBM's 
half-hour  program,  "The  Interna 
tional    Livestock    Show"    for  re 
broadcast  over  the  "Voice  Of  Amer 
(Continued  on  Page  2) 


New  York  Water  Emergency- 
Draws  Aid  From  All  Stations 


New  York  City  radio  and  tele- 
vision stations  have  joined  the  cam- 
paign to  publicize  the  city's  water 
shortage  and  the  need  for  conserva- 
tion. With  water  supplies  reduced 
to  less  than  one-half  of  normal  be- 
cause of  a  dry  year,  the  measures 
have  become  urgent. 

To  remind  the  public,  WNEW  has 
produced  a  set  of  four  songs  to  be 
broadcast  throughout  the  day.  The 


station  in  the  past  has  used  jingles 
for  the  UN,  fire-prevention,  and 
other   public  services. 

Jingles  will  also  be  used  by  WOR 
on  station  breaks.  The  songs  were 
first  run  by  Bruce  Eliot  and  Dan 
McCullough  on  the  B&D  Club  on 
Saturdays  at  4  p.m.  In  addition,  the 
station  is  carrying  spots  on  news- 
casts and  other  programs.  WOR- 
(Continued  on  Page  6) 


A  slight  decline  in  network 
radio  commercial  sales,  an 
increase  in  national  spot  rev- 
enue, increased  local  radio 
sales  and  a  heavy  increase 
in  TV  business  are  forecast 
for  1950  as  a  result  of  a  sur- 
vey of  networks,  agencies  and 
allied  fields  completed  on  Fri- 
day by  Radio  Daily.  Based 

(Continued  on  Page  6) 

CBC  Radio-Revenue 
Tripled  In  Ten  Years 

Montreal  —  CBC's  revenue  from 
commercial  programs  has  increased 
from  $773,521  in  1939-40  to  $2,217,129 
at  the  end  of  the  last  fiscal  year,  it 
was  disclosed  last  week  in  a  return 
tabled  in  the  Canadian  House  of 
Commons  for  John  Diefenbaker 
(P.  C.-Lake  Centre).  The  return 
showed  that  in  the  fiscal  year  end- 
ed March  31,  1940,  revenue  from 
commercial  programs  was  $773,521; 
(Continued  on  Page  8) 

Ellison,  Head  Of  ANA, 
Joins  TV  Film  Concern 

Paul  S.  Ellison  has  been  named 
vice-president  in  charge  of  sales  of 
Archer  Productions,  commercial 
film  and  television  producers,  New 
York,  Lars  Calonius,  president,  an- 
nounced yesterday. 

Ellison  is  a  former  chairman  of 
(Continued  on  Page  2) 


Doubling 

Dimitri  Mitropoulos,  in  a  sea- 
sonal debut  with  the  New  York 
Philharmonic-Symphony  over  CBS 
Dec.  11,  will  double  in  brass 
when  he  steps  down  from  the 
conductor's  podium  to  appear  as 
quest  piano  soloist  playing  and 
directing  the  first  American 
broadcast  of  Ernest  Krenek's 
"Concerto  NO.  3  for  Piano  and 
Orchestra. 


2 


RADIO  DAILY 


Monday,  December  5,  1949 


l-.li 


Vol.  49,  No.  42     Monday,  Dec.  5,  1949     10  Cts. 


JOHN  W.  ALICO ATE 


Publisher 


FRANK  BURKE  : 
MARVIN  KIRSCH 


:  :  :  Editor 
Business  Manager 


Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager ; 
Marvin  Kirsch,  Vice-President ;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicoate, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily. 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
C.'.ble  address:  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
6425  Hollywood  Blvd.        Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
612  N.  Michigan  Ave. 
Phone:  Superior  7-1044 
SOUTHWEST  BUREAU 
Paul  Girard.  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter.  April  5, 
1937,  at  the  postomce  at  New  York,  N.  Y., 
under  the  act  of  March  3,  1879. 


FINANCIAL 


(December  2) 


NEW  YORK 

STOCK  EXCHANGE 

Net 

High 

Low 

Close 

Chg. 

ABC   

7 

73/s 
29% 

Admiral  Corp.  .  .  . 

29% 

29% 

+  Va 

Am.  Tel.  &  Tel..  . 

1475/8 

1471/4 

1475/8 

+  Va 

CBS  A   

25 

243-4 

25 

+  % 

CBS  B   

24% 

24% 

24l/4 

—  Vz 

Philco   

30 

29% 

30 

+  Va 

Philco  pfd  

84 

83% 

83% 

—  Vi 

RCA  Common   .  . . 

12% 

12% 

123/4 

+  % 

Stewart-Warner 

12 

11% 

12% 

+  Va 

Westinghouse 

28'/2 

28i/4 

28% 

+  Va 

Westinghouse  pfd. 

101 

101 

101 

+  Va 

Zenith   Radio  . 

29% 

29 

2934 

+  Va 

NEW  YORK  CURB 

EXCHANGE 

Hazeltine  Corp.  . 

163/s 

1534 

16% 

+  Va 

Nat.  Union  Radio 

2% 

2% 

2% 

+  Va 

OVER 

THE  COUNTER 

Bid 

Asked 

DuMont  Lab. 

13% 
12 

143/4 
131/4 

Stromberg-Carlson 

Two  Symphony  Airers 

Skedded  By  Mutual 

(Continued  from  Page  1) 

programs,  it  was  announced  yes- 
terday. 

The  coast-to-coast  debut  of  the 
Oklahoma  Symphony  has  been  set 
for  January  11  from  10:30  to  11:00 
p.m.,  and  the  hour  long  presenta- 
tion of  "Symphonies  For  Youth" 
by  the  Los  Angeles  Philharmonic 
will  resume  on  Saturday  afternoons. 


t<  COmiNG  AND  GOING  * 


ROBERTA  QUINLAN,  vocalist,  on  Friday  left 
New  York  by  plane  for  San  Francisco,  where 
on  Saturday  sfie  acted  as  good-will  representa- 
tive of  Mohawk  Carpet  Mills  Company  on  a 
KNBC  television  show.  On  Sunday  she  was  in 
Hollywood  for  a  similar  appearance  on  KFI. 
She'll  be  back  in  New  York  tomorrow. 

EDDIE  CANTOR  is  spending  a  few  days  in 
New  York.  On  Thursday  of  this  week  the 
comedian  will  be  honored  by  Hadassah. 

DAVE  GARROWAY,  emcee  and  comedian 
featured  on  NBC,  plans  to  be  in  New  York 
the  16th  and  17th  of  this  month. 

DWIGHT  COOKE,  of  "You  and  Small  Busi- 
ness" on  CBS,  will  be  in  Washington  tomor- 
row, Wednesday  and  Thursday.  His  program 
will  emanate  from  the  Nation's  Capital  on 
those  days. 

RALPH  EDWARDS  on  Saturday  was  in  Provi- 
dence, R.  I.,  for  the  broadcast  of  "Truth  or 
Consequences."  On  Wednesday  of  this  week 
he'll  be  in  Washington  to  air  "This  Is  Your 
Life"  at  a  meeting  of  the  American  Medical 
Association. 


LUCILLE  BALL,  star  of  "My  Favorite  Hus- 
band" on  the  Columbia  network,  back  to 
Hollywood  following  a  visit  of  ten  days  in 
New  York. 

WILL  O.  MURRELL,  prominent  attorney  of 
Jacksonville,  Fla.,  who  is  owner  of  WORZ, 
Orlando,  has  returned  to  the  Sunshine  State 
after  a  few  days  in  Gotham  discussing  promo- 
tional matters. 

ERIC  SEVAREID,  Columbia  network  com- 
mentator, returning  from  Montevallo,  Ala., 
where  yesterday  he  delivered  an  address  at 
Alabama  State  Women's  College  on  the  sub- 
ject, "The  World  from  Washington." 

DEAN  FITZER,  manager  of  WDAF,  Kansas 
City,  Mo.,  an  affiliate  of  NBC,  on  Friday  was 
in  conference  at  the  network  with  Burton  M. 
Adams,  of  station  relations. 

TONY  MARTIN,  singer,  and  his  wife,  CYD 
CHARISSE,  on  Friday  left  by  plane  for  Holly- 
wood following  the  close  of  Tony's  engage- 
ment at  the  Roxy  Theater  and  completion  of 
a  number  of  recordings  for  Victor. 


Ellison,  Head  Of  ANA, 
Joins  TV  Film  Concern 


(Continued  from  Page  1) 

the  .Association  of  National  Adver- 
tisers and  resigned  recently  as  ex- 
ecutive vice-president  of  Control 
Systems  for  Management,  New 
York. 

He  has  also  served  wth  Sylvania 
Electric  Products,  Inc.,  in  various 
positions  and  was  advertising  mana- 
ger of  the  Brunswick-Balke-Collen- 
der  Co.,  Chicago.  He  is  a  former 
director  of  the  Advertising  Council, 
Advertising  Research  Foundation 
and  the  Audit  Bureau  of  Circula- 
tions. 


'Voice"  Requests  ET 
Of  CBS  Livestock  Cover 


(Continued  from  Page  1) 

ica."  Show,  a  recapitulation  of 
events  at  the  International  Live 
Stock  Exposition,  was  heard  over 
WBBM  and  the  full  CBS  web  last 
Saturday.  Included  were  tape-re- 
cordings of  interviews  with  exhib- 
itors and  guests  plus  descriptive 
highlights  of  major  events. 

WBBM  Farm  Director  Harry 
Campbell  and  News  Editor,  Julian 
Bently  collaborated  with  Bev  Dean, 
producer-director  in  constructing 
the  show. 


American  Oil  Renews 

American  Oil  Company  has  re- 
newed sponsorship  of  the  "Carne- 
gie Hall"  concert  series  for  an  addi- 
tional 13  weeks  starting  early  in 
January  over  ABC.  Renewal  marks 
two  years  of  sponsorship  for  the 
series  by  American  Oil.  Agency  is 
Joseph  Katz  Company  of  Baltimore. 

Stanton  To  Ride  The  Goat 

Frank  Stanton,  president  of  CBS, 
will  be  initiated  into  Alpha  Delta 
Sigma,  national  honorary  marketing 
fraternity,  Friday,  Dec.  9  at  6:30 
p.m.  at  the  Advertising  Club,  23 
Park  Avenue,  N.  Y.  C.  He  will  be 
the  honor  guest  at  the  fraternity 
meeting, 


WPEN  Completes  Plans 
For  Scholarship  Award 

(Continued  from  Page  1) 

will  each  receive  a  $500  scholar- 
ship from  WPEN  in  cooperation 
with  the  Charles  Morris  Price 
School  of  Advertising  and  Journal- 
ism. Teachers  of  the  winners  will 
receive  U.  S.  Savings  Bonds  and 
runners-up  will  get  memberships 
in  the  Franklin  Institute.  Presenta- 
tion of  awards  will  be  made  Janu- 
ary 17. 


Ted  Malone  Featured 

In  New  ABC  Co-op 


Ted  Malone  will  present  a  blend 
of  poetry,  tales,  and  stories  on  a 
new  Monday  through  Friday  ABC 
series  beginning  Monday,  December 
12  at  11: 15  p.m.,  EST.  The  quarter- 
hour  program  will  replace  Joe 
Hasel's  sports  round-up  and  will 
be  offered  to  local  sponsors  on  a 
co-op  basis. 

Plans  for  the  program  call  for 
Malone  to  make  week-end  trips  to 
spots  around  the  world,  recording 
interviews  on  tape. 

Malone  is  now  heard  over  ABC 
Monday  through  Friday  at  3:  55  p.m., 
EST,  and  on  a  transcribed  show 
Sundays  at  10:15  p.m.,  EST. 


Bank  Buys  Time 

The  Bank  for  Savings  in  the  City 
of  New  York  will  sponsor  a  radio 
show  for  the  first  time  in  its  his- 
tory, "Top  Tune  Time,"  to  be  heard 
over  WMCA  Monday  through  Fri- 
day from  1:15  to  1:30  p.m.  The 
130-year-old  institution  is  being  rep- 
resented by  William  Irving  Hamil- 
ton, Inc.  The  show  will  start  on 
January  9,  1950. 


Parsons  Show  Renewed 

Louella  Parsons,  broadcasting  for 
the  Andrew  Jergens  Co.,  has  been 
renewed  over  266  stations  of  the 
ABC  web  effective  Jan.  1  for  the 
next  fifty-two  weeks.  Parsons  has 
been  sponsored  by  Jergens  in  the 
same  time  slot  since  19^5.  Robert 
W,  Orr  Associates  is  the  agency. 


Ever  seen 
a  Kudu? 

You're  looking  at  a  picture  of 
one  now.  And  those  big  horns  of 
his  were  to  "help  him  fend  off 
trouble  as  he  roamed  the  deserts 
of  Abyssinia. 

There's  a  good  way  for  you  to 
fend  off  any  sales  troubles  you 
may  be  having  in  Baltimore.  You 
just  buy  W-I-T-H,  the  BIG  in- 
dependent with  the  BIG  audience. 

W-I-T-H  regularly  delivers 
more  listeners-per-dollar  than  any 
other  station  in  this  rich,  compe- 
titive market.  That's  why  you  can 
get  such  BIG  results  from  so 
LITTLE  money  on  W-I-T-H. 

So  if  you're  interested  in  get- 
ting low-cost  results  from  radio 
in  Baltimore,  call  in  your  Head- 
ley-Reed  man  and  get  the  full 
W-I-T-H  story  today. 


Baltimore  3,  Maryland 

TOM  TINSLEY,  President 
Represented  by  Headley-Reed 


W  E  AY 

PLATTSBURG,  N.  Y/  < 
AMERICAN  BROADCASTING  CO. 

CONSISTENTLY  SELLING  THE  NORTH. 

COUNTRY'S  RICHEST  MARKET 
JOSEPH  HERSHEY  McGILLVRA,  Nat.  Rep. 


Monday.  December  5,  1949 


RADIO  DAILY 


3 


*  THE  WEEK  IN  RADIO  * 

16th  Dist.  Members  Optimistic 
   —  - — -        By  BILL  SILAG  ■ 


SIXTEENTH  DIST.  NAB  (south- 
west), meeting  in  convention  at 
Phoenix,  found  business  good  and 
1950   prospects  even   better,  espe- 
1  cially  in  the  national  spot  field.  The 
group   approved  NAB  decision  to 
keep  the  BAB  within  the  fold,  and 
,   heard   Maurice   B.   Mitchell,  BAB 
director,  give  his  famous  "Mitch's 
Pitch"  on  "Increasing  Radio's  Share 
of  Advertising  Dollars,"  "National 
J   Spot  Business,"  and  "How  to  Turn 
People    into    Customers."  Justin 
Miller,  NAB  prexy,  told  the  more 
than  100  broadcasters  in  attendance 
]   that  radio,  and  video,  were  on  the 
verge    of    prosperous    years.  He 
pointed  out  that  "more  radios  are 
being  sold  than  ever  before"  dis- 
'  counting  the  theory  that  "video  will 
put  radio  out  of  business." 

Commissioner  Hyde  told  the  FCC 
/   that   NARBA    proceedings   are  at 
"the  critical  stage"   and  took  the 
NAB  to  task  for  the  4th  Dist.  reso- 
lution calling  for  economic  sanctions 
against  Cuban  broadcasters.  Hyde 
I  is  chief  U.S.  delegate  to  NARBA. 
Five     stations,     WNYC,  WOI, 
WKAR,  WNAD,  and  WHCU,  rapped 
|  the  FCC  for  failing  to  take  action 
on  a  petition,  filed  a  year  ago,  re- 
questing a  ruling  to  permit  greater 
flexibility  of  time  on  the  air.  .  .  . 
i   CBS  led  the  Neilsen  Nov.  1-7  ratings 
with  first  seven  spots  in  evening 
|  programming,  eight  of  first  ten  day- 
i  time   positions   and   a  clean  1-2-3 
sweep   on   Saturday.   .  .   .  NBC's 
"NBC  Theater"  won  the  sole  award 
of  National  Council  of  Teachers  of 
English.  .  .  .  R.  W.  Fordyce  was 
named   general  sales  manager  of 
Bendix  Radio  Division  .  .  .  and  ra- 
dio was  lauded  for  its  promotion 
i   of  Xmas  Seals. 


Roy  Battles,  WLW  farm  director, 
was  elected  president  of  the  Na- 
tional Association  of  Radio  Farm 
Directors  at  the  group's  sixth  an- 
nual convention  held  at  the  Stevens 
in  Chicago.  Also  elected  were  Phil 
Alampi,  WJZ,  vice-president;  and 
Chris  Mack,  WNAX,  secretary- 
treasurer.  Panel  discussions  oc- 
cupied a  major  portion  of  the  175 
member  group  meeting  and  citations 
were  awarded  to  17  farm  directors 
who  had  served  with  that  title  for 
more  than  10  years.  Announcement 
that  the  Association  'Handbook' 
would  soon  be  available,  was  made. 

Twenty-one  New  England  stations 
formed  the  New  England  Broad- 
casting System,  a  regional  web,  and 
planned  to  sell  the  stations  as  a 
unit  or  in  part.  Kettle-Carter,  Bos- 
ton radio  reps  made  the  announce-* 
1 1  ment.  .  .  .  Columbia  University's 
I  "J"  School  was  awarded  a  facsimile 
transmission  and  receiving  system 
to  enable  students  to  study  in  the 
field  of  electronic  communications. 

Bill  Murphy,  GOP  publicity  chief 
died  on  Sunday;  NBC  vee-pee  Wm. 
Hedges  was  named  radio  and  TV 
chairman  of  the  1950  New  York 
March  of  Dimes  drive;  and  Henry 


J.  Taylor,  ABC  news  commentator, 
denied  FTC  charges  of  "monopoly" 
in  his  Package  Advertising  Com- 
pany operations. 

The  transmitting  tower  of  KHQ, 
Spokane,  Washington,  was  reported 
to  have  been  crumpled  in  two  by 
severe  winds  in  the  northwest  area 
over  the  week-end. 


Prodded  by  the  entry  into  the 
market  of  the  anti-histimine  drugs, 
cold  remedy  advertisers  stepped  up 
their  radio  advertising,  mostly  in 
the  national  spot  field.  The  anti- 
histimines  are  also  using  consider- 
able amounts  of  spot  advertising. 

Week-end  listening  increased  dur- 
ing November  in  the  New  York 
area  according  to  a  Pulse  survey 
and  program  activity  was  heavy  at 
most  of  the  major  webs  and  leading 
independents.  .  .  .  Capehart-Farns- 
worth  took  its  first  dip  into  network 
advertising  when  it  signed  to  spon- 
sor the  one-shot  "A  Christmas 
Carol"  over  Mutual.  Mutual  also 
announced  plans  to  broadcast  the 
All-Star  football  game  and  WMGM 
completed  arrangements  to  present 
New  York  metropolitan  area  college 
basketball  games  with  a  variety  of 
sponsors  lined  up.  .  .  .  "Town  Meet- 
ing of  The  Air"  will  be  streamlined 
to  a  half-hour  and  "Quick  As  A 
Flash"  moved  over  to  ABC  from 
MBS. 

Morgan  Beatty  scored  a  news- 
beat  for  NBC  when  he  broadcast 
the  first  on-the-scene  description 
of  the  Dallas  DC-6  airliner  tragedy 
which,  incidently,  was  survived  by 
Dr.  Luis  de  la  Rosa,  Mexican  As- 
sociation of  Broadcasters  prexy .  .  . 
and  announcement  that  Gertrude 
Berg  would  receive  a  B'nai  B'rith 
award  for  her  ceaseless  efforts  in 
promoting  interfaith  understanding, 
was  made. 

• 

The  FCC  approved  a  second  stand- 
ard broadcasting  station  for  the 
Virgin  Islands  and  sanctioned  the 
sales  of  WCHS,  Charleston,  W.  Va., 
and  WD  AD,  Indiana,  Pa.  The  com- 
mission also  granted  construction 
permits  to  Watertown  Radio,  Inc., 
Watertown,  Wise,  and  Pemiscot 
Broadcasters,  Inc.,  Caruthersville, 
Mo. 

A  Radio  Daily  survey  revealed 
that,  while  record  sales  are  not  up 
to  last  year's,  record  buying  trends 
are  up  over  recent  weeks.  LPs 
are  leading  the  field  in  sales  and 
45  rpm  buyers  are  growing,  the 
survey  showed. 

The  UN  Information  Division  an- 
nounced plans  to  honor  David  Sar- 
noff,  RCA  chairman  of  the  board, 
for  his  advocacy  of  "concepts  of 
freedom  to  listen  and  freedom  to 
look."  .  .  .  Johns-Manville  renewed 
"Bill  Henry  and  the  News"  over 
Mutual  and  that  web  offered  Lanny 
Ross  as  a  special  Xmas  season 
co-op  for  local  sponsors.  .  .  .  Trans- 
World  Airlines  contracted  for  radio 
advertising  in  eight  cities. 


He  Doesn't  Let  It  Grow 
Under  His  Feet 

Manicuring  the  lawn  with  a  mechanized  mower  or  trim- 
ming the  ears  off  a  "shilly-shallying  fuzzy-duzz\ ."  he  is 
a  tireless  worker  who  cuts  through  grass  and  the  complex- 
ities of  big  government  with  equal  facility. 

As  a  widely  listened-to  network  news  commentator,  he 
brings  his  intense  energy  to  bear  nightly  on  "the  top 
of  the  news  as  it  looks  from  Washington."  His  aggressive 
reporting  has  built  a  weekly  audience  estimated  at 
13,500,000,  great  numbers  of  whom  regard  him  with 
esteem  akin  to  religious  fervor. 

Currently  sponsored  on  more  than  300  stations,  his 
broadcast — the  Fulton  Lewis,  Jr.  program — is  the  original 
"news  co-op."  It  offers  local  advertisers  network  prestige 
at  local  time  cost,  with  pro-rated  talent  cost. 

Since  there  are  more  than  500  MBS  stations,  there  may 
be  an  opening  in  your  city.  If  you  want  a  ready-made 
audience  for  a  client  (or  yourself),  investigate  now. 
Check  your  local  Mutual  outlet  —  or  the  Co-operative 
Program  Department.  Mutual  Broadcasting  System, 
1440  Broadway,  NYC  18  (  or  Tribune  Tower,  Chicago,  11) . 


I. 


RADIO  DAILY: 


Monday,  December  5,  1949 


AGENCIES 


N.  J.  LEIGH,  chairman  of  the 
board,  Einson  -  Freeman  Com- 
pany, Inc.,  today  will  speak  before 
the  Advertising  and  Selling  Course, 
conducted  by  the  Advertising  Club 
of  New  York.  His  subject  will  be 
"Printed  Salesmanship  at  Point  of 
Sale."  This  meeting  will  be  held  at 
the  Engineering  Societies  Building, 
at  6: 15  p.m. 


ROBERT  M.  REUSCHLE  has 
joined  McCann-Erickson  as  manager 
of  radio-television  time  buying.  He 
was  formerly  with  the  Headley- 
Reed  Company,  radio  station  rep- 
resentatives. 


AUTOMATIC  BURNER  CORP., 
manufacturer  of  oil  burners,  has 
engaged  Olian  Advertising  Company 
of  Chicago  as  its  agency. 


CORTLANDT  LANGLEY  will 
form  his  own  company  to  market 
television  programs.  He  has  re- 
signed as  assistant  to  the  president 
and  director  of  subscriber  service 
of  BMB. 


THE  RUBEROID  COMPANY, 
maker  of  roofing  and  building  ma- 
terials, has  named  Fuller  &  Smith  & 
Ross,  Inc.  C.  J.  Dunham  is  the 
account  executive. 


LA  PLAYA  PRODUCTS,  INC., 
makers  of  professional  hair  color 
blenders,  has  named  Grant  Adver- 
tising, Inc. 


JOHN  R.  BURR  has  joined  Ward 
Wheelock  Co.,  Inc.,  in  an  executive 
capacity.  He  was  formerly  with 
Federal  Advertising  Agency,  Inc., 
and  McCann-Erickson,  Inc. 


LAWRENCE  D'ALOISE  has  join- 
ed Doherty,  Clifford  &  Shenfield, 
Inc.  as  a  copy  writer.  He  was  for- 
merly with  J.  Walter  Thompson  Co. 


KLORES  &  CARTER,  INC.,  has 
been  named  by  Hudson  Dealers  in 
the  New  York  area  to  handle  ad- 
vertising in  newspapers,  local  maga- 
zines, and  television. 


TENNESSEE  VALLEY  CHEM- 
ICAL CORP.  has  appointed  Bu- 
chanan &  Co.  for  Tev  plastic  starch 
and  Tev  wick  deodorizer.  News- 
papers, magazines  and  television 
will  be  used. 


DORIS  O'  HALLO  RAN  has  joined 
the  Federal  Advertising  Agency, 
Inc.,  in  the  copy  department.  She 
was  formerly  with  McCann-Erick- 
son, Inc. 


j    WILL   ERECT  BUILDING 

of  Approx.  5000  Sq.  Ft. 

—  Adjoining  — 

A.B.C.  and  W.O.R. 
Television  Center 

Suitable  Allied  Interest! 
;     CALL   A.   N.    ROEMER,  EN-2-3333 
50  Veil  72nd  St.,  New  York 


Man  About  Manhattan.  .  . 

•  •  •  WEEK-END  CUFF  NOTES:  Getting  away  irom  radio's  old 
theory  that  Sat.  is  the  loneliest  nite  of  the  week,  television  is  going 
right  ahead  building  it  up  into  one  of  the  week's  strongest.  Latest  show 
to  be  set  for  that  nite  is  Ed  Wynn  when  it  bows  in  Jan.  7th  for  its 
new  sponsor.  Camel  cigarettes.  .  .  .  Lux  Radio  Theater  tonite  unveils 
"the  prettiest  15-year-old  girl  in  America,"  in  conjunction  with  its  15th 
ann'y  celebration.  .  .  .  TV  stations  around  the  country  are  beefing  plenty 
about  the  "bloody  murder  mysteries"  on  television,  especially  since 
many  of  them  are  offered  while  the  youngsters  are  still  up  and  around. 
.  .  .  Henny  Youngman  refers  to  himself  now  as  "star  of  stage,  radio 
and  television  mentions."  .  .  .  DeWard  Jones,  former  Radio  City  Music 
Hall  publicist,  has  been  named  editor  of  the  Writer's  Journal,  nat'l 
monthly  devoted  to  every  phase  of  the  writing  field.  .  .  .  Mannie 
Greenfield  Associates  only  handled  Jo  Stafford's  publicity  on  special 
assignment  here  in  N.  Y.  Singer  is  handled  nationally  by  Margaret 
Ettinger  office  in  H'wood.  .  .  .  Recommended  reading:  Harold  Rabbins' 
"The  Dream  Merchants" — finest  novel  on  H'wood  we've  yet  come 
across.  .  .  .  BMI's  basketball  team  racking  up  quite  a  record  in  the 
Rockefeller  Center  Basketball  League.  .  .  .  Jack  Gilford  knows  a  character 
who's  getting  into  TV  on  the  ground  floor.  He's  a  porter  in  the  base- 
ment at  CBS. 

ft  ft  ft  ft 
«  •  •  There's  quite  a  human  interest  yarn  behind  Carlton 
E.  Morse's  trip  to  Paris  and  Rome  Dec.  22nd  as  international 
Santa  Claus  for  the  Foster  Parent's  Plan  for  War  Children.  Morse 
had  adopted  several  of  these  unfortunates.  One  of  them,  a 
French  youngstaer,  had  written  him  expressing  her  thanks  but 
adding  that  she  was  more  concerned  over  the  fate  of  millions  of 
other  kids  far  less  fortunate.  Her  note  gave  Morse  the  idea  for 
the  trip  and  he's  been  collecting  carloads  of  gifts  on  his  "I  Love 
A  Mystery"  series  on  Mutual  to  take  along  with  him.  • 

ft      "ft  !■  .ft \:  ft 

•  •  •  THINKING  OUT  LOUD:  Television  will  come  of  age  when 
it  begins  to  understand  that  the  first  three  minutes  of  the  show  are  the 
key  to  allowing  the  set's  knob  to  remain  status  quo.  In  flesh  vaudeville, 
if  you  don't  like  the  opening  dumb  act,  that's  just  tough,  brother.  You 
paid  your  money  and  don't  have  your  choice.  Same  goes  for  theater, 
films,  night  clubs,  etc.  But  let's  not  forget  that  in  TV  you  can't  "wait" 
to  build  interest.  It  has  to  be  there  from  the  opening  gun.  With  seven 
stations  going  full  blast  (except  ABC-TV  Monday-Tuesday),  even  the 
laziest  guy  in  the  world  will  get  up  to  toy  with  the  dials.  The  very 
least  you  can  say  about  Berleo  is  that  it's  socko  right  at  the  start.  It's 
okay  to  wait  for  the  "second  act"  in  legit,  but  drama  on  television 
must  have  punch  from  the  opening  scene. 

ft        ft        ft  ft 

•  •  •  THEY  SAID  IT:  Russ  Hodges  is  one  of  the  two  best 
fight  announcers  of  this  generation — the  other  being  Don  Dun- 
phy,  of  course. — Frank  Conniff.  ...  If  you  were  to  ask  who  is 
the  best-loved  man  in  New  York,  I'd  answer  the  question  without 
hestitation — Harry  Hershfield. — Lee  Mortimer.  .  .  .  No  matter  how 
much  women  race  to  buy  Christmas  presents  for  men,  the  race 
always  ends  in  a  tie — Earl  Wilson.  ...  I  get  no  impression  of 
advancing  civilization  out  of  the  singing  commercial. — Herbert 
Hoover.  .  .  .  Since  the  tune  "Lucky  Old  Sun"  has  been  banned  on 
all  Camel  shows,  huckster  circles  insist  that  in  retaliation,  camel's 
hair  coats  are  verboten  for  Lucky  Strike  employes. — Dorothy 
Kilgallen. 

ft        ft        ft  ft 


N6UJ  BUSINESS 


WNBK,  Cleveland:  Rini  Wine  Co., 
Carpenter  Advertising  Agency; 
Kurtz  Furniture  Co.,  two  spots 
weekly,  13  weeks;  Ed  Hibschman 
Agency;  Hudson  Dealers  of  Cleve- 
land, participating  spots  on  Bob 
Reed  Show,  three  a  week  thru 
Gerst  Advertising  Agency;  Reddi- 
Wip  Mfg.  Co.,  one  spot  weekly,  13 
weeks,  Richard  T.  Brandt  Agency; 
Laundry  Institute  of  Cleveland 
(Association  of  18  Cleveland  laun- 
dries) three  participating  spots 
weekly  on  Bob  Reed  Show,  Carr- 
Liggett  Agency;  Central  Cadillac, 
10-min.  sports  round-up  following 
network  football  games;  Duquesne 
Brewing  Co.,  one  hour  weekly 
wrestling  match  from  Cleveland 
Arena,  thru  Walker  &  Downing 
Agency;  Domestic  Sewmachine  Co., 
half-hour  wekly  participating  on 
"Through  the  Kitchen  Window,"  13 
weeks,  thru  Fuller  &  Smith  &  Ross 
Agency;  Dishmaster,  one-min.  an- 
nouncements thru  Clark  &  Rickert 
Agency;  Pontiac,  minutes  and  spots 
thru  McManus,  John  &  Adams 
Agency;  Tenna-Rotor  (Alliance  Mfg. 
Co.) ;  15  min.  "Top  Views  in  Sports" 
(weekly)  thru  Foster  &  Davies 
Agency;  Ford  Motor  Co.,  half  hour 
program,  "Big  Ten  Football  Games," 
thru  J.  Walter  Thompson  Agency. 


WTAM,  Cleveland:  Duquesne 
Brewing  Co.,  half-hour  variety  pro- 
gram, "Welcome  Aboard,"  through 
Walker  &  Downing  Agency;  Werks 
Soap,  15-min.  program,  "Meet  the 
Menjous,"  five  times  a  week,  thru 
Ralph  A.  Jones  Agency;  Al  Hender- 
son Show,  five-minutes  across-the- 
board,  Vicks  Co.,  thru  Morse  Inter- 
national, Inc.;  Ford  Motor  Co.,  one 
min.'s  and  chain  breaks,  thru  J. 
Walter  Thompson;  RKO  Palace, 
one  min.  spots,  thru  Gregory  House 
Agency;  Carr  Consolidated  &  Bis- 
cuit Co.,  spots. 


WENR,  Chicago:  The  Atlas  Brew- 
ing Company  for  Edelweiss  through 
the  Olian  Advertising  Agency,  Chi- 
cago, has  ordered  a  one-hour  pro- 
gram entitled,  "Musical  Clipper." 
The  contract  was  signed  for  39 
weeks.  The  program  features  rec- 
ords. A  WENR  staff  announcer  is 
handling  the  sixty-minute  program 
to  be  heard  each  Saturday  night 
from  12:00  midnight  to  1:00  a.m. 
Swift  &  Company,  ice  cream,  thru 
Needham,  Louis  &  Brorby,  Chicago, 
three  station  breaks  weekly  for  52 
weeks. 

RCA  Declares  Dividend; 
Total  Over  10  Million 


(Continued  from  Page  1) 

of  dividends  to  be  paid  by  RCA 
for  1949  amounts  to  $3,152,800  on 
common  stock,  and  $6,928,600  on  the 
preferred,  a  total  of  $10,081,400. 

Payments  will  be  made  to  holders 
of  common  stock  of  record  at  the 
close  of  business  December  16,  and 
to  holders  of  preferred  stock  of  rec- 
ord at  the  close  of  business  Dec.  12. 


SEE  PAGES 
209  to  226 

FOR  A  COMPLETE 
LIST 
OF 

RADIO  &  TELEVISION 

STATION 
REPRESENTATIVES 

GIVING 

ADDRESSES 
PERSONNEL 
& 

OTHER 
USEFUL 
INFORMATION 

V 

ONE  OF  1001 
SUBJECTS  COVERED 
IN  THE 

RADIO  ANNUAL  & 
TELEVISION 
YEAR  BOOK 
for  1949 


:RADSO  DAILY: 


Monday,  December  5.  1949 


N.  Y.  Water  Situation 
Draws  Stations'  Aid 


(Continued  from  Page  1) 

TV  is  also  using  station  breaks  and 
newscasts  for  water  shortage  items. 

WJZ  will  run  a  special  program 
tomorrow,  December  6,  from  6: 05 
to  6:15  p.m.,  EST  in  addition  to 
station  break  announcements.  Gor- 
don Fraser  will  interview  people 
at  the  Croton  reservoir  and  Julian 
Anthony  will  talk  to  people  on  the 
street.  The  name  of  the  show  is 
"Water — A  Special  Report."  WJZ- 
TV  is  making  plans  for  their  shows 
this  week. 

WNBC  and  WNBT  are  using  the 
slogan  "Save  Water"  on  station 
breaks.  Water  Commissioner  Ste- 
phen Carney  appeared  on  the  Sav- 
ings Bank  Quiz  Kids  program  over 
WNBC  yesterday  to  make  an  ap- 
peal to  New  York  City  children. 

Carney  also  appeared  on  WPIX 
on  Saturday  over  the  City  Hall 
program.  The  TV  station  is  run- 
ning spots  on  their  newscasts  to 
further  publicize  the  shortage. 

Other  appearances  by  the  Com- 
missioner include  a  visit  with  Mar- 
garet Arlen  over  WCBS  last  Friday. 
Today,  Carney  is  on  the  George 
Putnam  show  on  WABD  at  noon. 
WNYC  has  recorded  statements  by 
Carney  and  is  making  the  spot  an- 
nouncements available  to  other  sta- 
tions. The  station  has  been  send- 
ing material  on  the  water  shortage 
to  other  stations  for  several  weeks. 
Real  Drive  On  WCBS 

WCBS  and  WCBS-TV  are  using 
station  breaks  and  spots  throughout 
the  day  in  addition  to  the  special 
feature.  WCBS  conducted  an  all- 
out  drive  on  Saturday  and  yester- 
day to  push  the  campaign. 

WEVD  has  selected  the  slogan 
"Don't  Waste  Water"  for  its  sta- 
tion breaks.  WMGM  is  making 
water  conservation  appeals  around 
the  clock  on  every  available  pro- 
gram, as  is  WINS. 

WMCA  has  recorded  a  jingle  and 
offered  to  make  it  available  to  other 
New  York  stations.  The  jingle  fea- 
tures Ted  Steele  and  will  be  run 
throughout  the  day. 

Announcements  in  Italian,  Span- 
ish, German,  Polish,  Jewish,  Russian 
and  English  are  being  made  by 
WHOM.  The  station  has  s:heduled 
the  spots  across  the  board. 

WLIB  is  running  spots  over  the 
entire  day  as  is  WBNX.  WWRL  in 
Woodside,  L.  I„  is  using  the  breaks 
and  various  shows  to  publicize  the 
current  shortage.  WQXR  is  plug- 
ging the  water  scarcity,  especially 
on  its  morning  show,  in  addition 
to  other  programs. 

WOV  says  it  is  making  plans  for 
announcements. 

The  broadcasters  have  offered  to 
make  further  time  available  if  the 
problem  becomes  more  acute. 


Correction 


The  captions  appearing  under  the 
pictures  of  Sig  Mickelson  and  Dr. 
Lyman  Bryson  carried  in  a  Radio 
Daily  story  last  Friday,  December  2, 
were  inadvertently  transposed. 


Radio  Biz  Outlook  Surveyed; 
Reflects  Optimism  For  1950 


(Continued 

on  current  business  and  general 
economic  trends  a  total  expenditure 
of  $676,000,000  in  network,  national 
spot  sales,  local  and  video  advertis- 
ing is  forecast  by  one  network.  It 
is  predicted  that  network  sales  will 
probably  show  a  5  per  cent  drop 
for  a  total  of  $184  million;  national 
spot  sales  should  hold  a  level  at 
about  $143.5  million,  local  sales 
should  show  a  5  per  cent  increase 
and  television  sales  should  double 
the  current  year  for  a  total  of  $64 
million. 

NAB    Forecast  Increases 

The  NAB  forecast  increases  in  the 
national  spot  sales  field  and  in  local 
retail  radio  advertising  in  1949  but 
said  that  network  gross  billings 
would  probably  drop  under  the 
1948  figure.  NAB's  forecast  was 
based  on  a  partial  survey  return 
but  the  broadcaster's  group  expects 
to  publish  firm  figures  "within  the 
next  few  weeks." 

Actually,  the  NAB  said,  national 
spot  sales  would  show  a  greater 
percentage  of  increase  in  1949  over 
1948  than  '48  showed  over  1947. 
Local  retail  1949  sales,  NAB  con- 
tinued, would  go  up  "very  notice- 
ably" over  1948  and  should  show 
roughly  the  same  percentage  of  in- 
crease that  was  shown  in  '48  over 
'47.  Networks,  however,  according 
to  the  NAB  spokesman,  would  show 
decreased  sales  in  1949  for  the  first 
time.  Network  trend  had  previously 
been  up  over  a  number  of  years. 
NAB  as  yet  has  no  figures  for  video 
time  sales. 

Spot  Out'ook  Good 

Thomas  F.  Flanagan,  managing 
director  of  the  National  Association 
of  Radio  Station  Representatives, 
disagrees  with  the  network  projec- 
tion and  sees  an  increase  in  na- 
tional spot  business  for  the  coming 
year.  He  said  that  he  thought  the 
i-eiling  on  national  spot  sales  would 
be  about  $120  million  in  1950  and 
pointed  out  that  the  1949  spot  sales 
would  reach  an  estimated  $110 
million.  Flanagan  added  that  the 
gross  spot  sales  in  1946  amount  to 
$91,600,000  (FCC  figures)  and  that 
a  fourteen  and  two-fifth  per  cent 
increase  over  1947  spot  sales  in 
1948  amounted  to  $104,800,000. 

Commenting  on  1949  network 
business,  the  research  department 
of  McCann-Erickson  said  that  net- 
work business  this  year  should  reach 
97.3  per  cent  of  1948  by  the  end 
of  the  current  year.  The  agency 
basis  the  figures  on  a  comparison 
of  the  first  10  months  of  each  year. 
Times'  Oilers  Comment 

The  New  York  Times'  advertis- 
ing news  column  of  Thursday  sized 
up  the  situation  as  follows: 

"Prospects  are  now  considered 
good  this  year  for  topping  1948's 
record  high  total  of  advertising 
sources,  a  check  of  key  sources  in- 
dicated yesterday.  Last  year's  total 
is  variously  estimated  between  $4 
and  $4.5  billion.  It  is  believed  that 
the  new  record  high  ad  spending 


from  Page  I) 

will  continue  throughout  the  year. 

"Both  local  and  national  volume 
are  expected  to  show  new  gains  for 
the  year,  led  by  newspapers.  Gains 
in  spot  radio  are  expected  to  offset 
some  losses  for  networks,  with 
neither  seriously  affected  by  strong 
gains  in  television.  Magazines  gen- 
erally are  expected  to  hold  about 
even." 

Local  Sales  to  Rise 

It  is  forecast  that  local  radio  sales 
will  reach  around  $284  million  in 
1950,  a  5  per  cent  revenue  over  the 
1948  local  sales.  This  upturn  is  ex- 
pected to  result  from  intensified 
local  selling  on  the  part  of  broad- 
casters and  the  support  NAB  mem- 
bership will  receive  from  the  newly 
created  Broadcast  Advertising  Bu- 
reau in  promoting  new  radio  adver- 
tisers. The  sales  increase  is  ex- 
pected to  be  most  noticable  in  the 
department  store  and  home  appli- 
ance store  fields  with  automotive 
dealers,  oil  companies  and  regional 
manufacturers  adding  to  the  new 
revenue. 

Food  Products  Leads  List 

Food  and  food  products  are  ex- 
pected to  be  the  largest  users  of 
radio  time  during  the  coming  year. 
Next  in  line  will  be  the  drug  and 
toilet  goods  business  with  cigarettes, 
cigars  and  tobacco  rating  a  close 
third.  Automobiles  and  accessories 
are  also  rated  high  as  prospective 
time  buyers  and  it  is  believed  that 
the  home  appliance  manufacturers 
will  increase  their  radio  and  TV 
budgets  during  1950. 

Lever  Brothers,  General  Foods, 
the  Procter  &  Gamble  Company, 
Gillette  Safety  Razor,  Standard  Oil, 
Sterling  Drug,  Philco,  Westinghouse, 
R.  J.  Reynolds  Tobacco,  American 
Tobacco  Company,  Philip  Morris, 
General  Motors  and  Miles  Labs  are 
listed  among  the  clients  who  are 
expected  to  continue  use  of  net- 
work and  spot  radio  during  the  new 
year. 


Romulo  Talk  Aired 

An  address  by  Brig.  Gen.  Carlos 
P.  Romulo,  president  of  the  UN 
General  Assembly,  will  be  carried 
by  WQXR  exclusively  on  Friday, 
December  9  from  9:30  to  10  p.m. 
from  the  54th  Congress  of  American 
Industry  at  the  Waldorf-Astoria. 
The  three-day  Congress  is  being 
sponsored  by  the  NAM  and  will 
include  addresses  by  Paul  Hoffman 
and  Emil  Schram. 


WFDR  Campaigns  For  Blood 

WFDR  opened  a  campaign  for 
blood  donors  on  Saturday,  Dec.  3, 
with  a  broadcast  at  9  p.m.  directly 
from  the  home  of  a  Brooklyn  family 
whose  child  is  being  kept  alive 
with  blood  transfusions.  The  pro- 
gram will  ask  listeners  to  give  the 
greatest  Christmas  gift  of  all,  a 
pint  of  blood  to  enable  someone  to 
live. 


FCC  High  Court  Brief 
Favors  Georgia  Plea 


(Continued  from  Page  1) 

cording  to  the  terms  of  its  contract 
even  though  the  FCC  ruled  that  the 
WGST  license  would  be  revoked 
unless  the  licensee  (Georgia  In- 
stitute of  Technology)  assumed  the 
full  responsibilities  of  a  licensee. 

The  case  is  due  for  argument  this 
week,  probably  Thursday,  with  at- 
torney Max  Goldman  of  the  FCC  to 
be  heard  briefly. 

The  FCC  argument  was  in  line 
with  the  argument  it  outlined  when 
it  filed  amicus  earlier  this  year  in 
urging  the  high  court  to  declare  its 
jurisdiction  in  the  case.  The  basic 
issue  is  the  preservation  of  the 
Commission's  right  to  rule  in  com- 
munications matters  in  the  public 
interest,  without  having  its  ruling 
nullified  by  state  authority.  In  this 
case  the  licensee  stands  to  suffer 
a  crippling  penalty  if  the  state 
court  is  not  reversed. 

The  Commission  declared  that 
since  its  determination  that  the 
management  contract  was  not  in 
the  public  interest  was  made  under 
Congressional  'authority,  ''these  find- 
ings were  not  open  to  collateral 
review  by  any  court."  In  addition, 
it  is  pointed  out  that  SBI  did  not 
diligently  present  its  case  before 
the  Commission  when  the  Commis- 
sion's decision  was  still  undeter- 
mined. 


Africa  Station  Cuts  Rates 
Following  Devaluation 

Radio  Difusora  CR  6AA,  serving 
Angola,  Belgian  Congo  and  French 
Equatorial,  and  parts  of  (British 
West  Africa.  Only  commercial  sta- 
ion  in  Lobito,  Angola — is  one  of 
the  few  stations  which  has  reduced 
rates  because  of  currency  devalua- 
tion. The  station  has  been  on  the 
air  since  1931  serving  an  area  which 
purchased  more  than  $46,809,000  in 
the  first  eight  months  of  1949  from 
the  United  States.  Rate  reduction 
amounts  to  12.5  per  cent,  according 
to  Pan  American  Broadcasting  Co., 
N.  Y.  CR6AA,  broadcasts  short 
wave  (1500  watts  on  7177  kcs). 


Warner  For  Baukhage 

Washington — Albert  Warner.  ABC 
Washington  correspondent,  will  sub- 
stitute for  H.  R.  Baukhage  on  the 
1  p.m.  ABC  newscast  heard  Mon- 
days through  Fridays  during  the 
week  beginning  December  12. 
Baukhage  will  be  on  vacation  from 
the  ABC  microphone  until  Decem- 
ber 26.  The  replacement  for  the 
second  week  of  Baukhage's  vaca- 
tion will  be  announced  later. 


*  Unique 

:  JINGLES 

*  That  Sell 

:  KISSINGER 

t  PRODUCTIONS 

+   JU  6-5572         1650  B'woy,  H.  Y.  C 


Section  of  RADIO  DAILY.  Monday.  December  5,  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


SAY  FCC  WILL  TALK  THEATER-TV 


TELE  TOPICS 


MAY  KYSER's  Kollege  of  Musical  Knowl- 
edge,  a  radio  feature  of  long  stand- 
ing a  couple  of  years  ago,  came  to  NBC- 
TV  last  week  under  the  aegis  of  Ford 
Dealers  of  America.  All  the  trappings 
were  present  —  Kyser,  announcer  Ben 
Grauer  and  ork  pilot  Carl  Hoff  wore  aca- 
demic gowns  and  motar  boards  (Kyser's 
is  white),  with  loads  of  visual  gimmicks, 
some  pleasant  musical  numbers  and  good 
production.  But  the  heart  of  the  show  was 
an  insult  to  the  inteligence.  This  was  a 
quiz — or  is  it  kwiz? — that  seemed  to  oc- 
cupy most  of  the  hour  and  in  which  the 
questions  would  have  been  easy  for  a 
singularly  uninformed  seventh-grader.  But 
Kyser  could  not  leave  bad  enough  alone 
and  insisted  on  putting  the  answers  into 
the  contestants'  mouth  with  atrocious 
puns  and  equally  unfunny  gags,  and  their 
milking  applause  from  the  audience.  .  .  . 
The  best  features  of  the  show  were  the 
film  commercials  and  Roy  Marshall's  ex- 
planation of  the  workings  of  a  Ford  motor. 
Latter,  however,  should  have  had  more 
demonstration,  perhaps  through  the  use  of 
cutaway  models.  .  .  Written  by  Bab 
Quigley  and  Larry  Marks,  program  is  pro- 
duced and  directed  by  Earl  Ebi.  Agency 
is  J.  Walter  Thompson.  Regulars,  all  tal- 
ented and  attractive,  include  the  Honey- 
dreamers,  Sue  Bennett,  Liza  Palmer  and 
Michael  Douglas. 


XA/ITH  CAMELS  picking  up  the  tab  on 
™  ™  the  Ed  Wynn  show  and  moving  it 
to  Saturday,  CBS  becomes  the  first  web 
to  do  a  strong  programming  job  that  nite 
despite  NBC's  heralded  participating  line- 
up which  has  not  yet  made  its  appearance 
and  shows  no  signs  of  doing  so.  The  Wvnn 
stanza  will  be  backed  against  the  Ken 
Murray  show,  giving  CBS  an  hour  and  a 
half  of  high-budget  production.  Columbia 
is  auditioning  several  shows  for  the  Thurs- 
day, 9  p.m.  spot  to  be  vacated  by  Wynn, 
with  Abe  Burrows  and  Robert  Q.  Lewis 
high  among  the  prospects. 


M.  Y.  HUDSON  dealers  will  bankroll  the 
'  ^  Ziv  "Easy  Aces"  film  on  WABD,  be- 
ginning Dec.  14,  through  Klores  &  Carter. 
Format  shows  Goody  and  Jane  Ace  at 
home,  offering  running  comment  on  pro- 
grams crossing  the  screen  of  their  re- 
ceiver. .  .  .  Hope  and  Morey  Bunin  will 
take  their  "Lucky  Pup"  cast  to  St.  Vin- 
cent's Hospital  tomorrow  for  a  special  per- 
formance at  a  children's  Christmas  party. 
They'll  use  the  portable  stage  that  served 
them  during  their  years  in  vaudeville  with 
the  puppets.  ...  To  the  grisly  hobbies 
department  add  Hugh  G.  Lynch,  CBS  color 
technician,  who's  been  aiming  his  camera 
at  surgical  operations  around  the  country. 
He  collects  gallstones  which,  he  says,  are 
pyramid -shaped  and  beautifully  colored. 


Interim  ASCAP  Fees 
For  Video  Indies  Set 


An  agreement  on  the  use  of 
ASCAP  music  on  a  per-program 
basis  by  independent  television  sta- 
tions came  to  an  understanding 
Friday  at  a  meeting  between 
ASCAP  and  the  telecasters  commit- 
tee. By  the  agreement,  indie  video 
stations  would  make  interim  pay- 
ments to  ASCAP  during  the  period 
of  negotiations.  Such  payments 
would  be  subject  to  adjustment 
when  the  station  signs  a  per-pro- 
gram or  blanket  license  form. 
Mailed  to  Stations 

Both  forms  have  gone  out  simul- 
taneously to  the  stations,  which 
will  have  30  days  after  their  receipt 
to  make  a  decision. 

The  stations  will  be  indemnified 
by  ASCAP  during  the  temporary 
license  period.  They  will  have  a 
choice  of  several  options  when  it 
comes  to  signing  the  final  long- 
term  contract.  The  temporary  li- 
censes are  extended  for  the  period 
of  the  negotiations.  Interim  pay- 
ments are  flat  monthly  fees  retro- 
active to  Jan.  1  of  this  year  or  to 
date  the  station  went  on  the  air, 
whichever  is  later,  and  will  vary 
in  amount,  depending  on  the  in- 
come bracket  into  which  the  sta- 
tion fits. 


WBKB  Sells  Film  Show 


Mullen  And  Johnston 
In  Fairbanks  Reorg. 


West  Coast  Bureau  of  RADIO  DAILY 
Hollywood — Frank  E.  Mullen  has 
been  named  board  chairman,  and 
Russ    Johnston,    vice-president,  of 
Jerry  Fairbanks,  Inc.,  in  a  reorgani- 
zation and  expansion  of  the  film 
producing  firm 
nMH^^      I  announced  to- 

day-  Both  Mul" 
w  B     len,  former  exec 

v-p  at  1STBC  and 
more  recently 
president  of  the 
G.  A.  Richards 
stations,  and 
Johnston,  who 
A  resigned  Friday 

 L        as  NBC  film  di- 

^^tT  1W    rector,   will  be- 
|^    p\  MB  come  "substan- 
tial stockhold- 
MULLEN  ers"  in  the  firm, 

Fairbanks  said. 
Fairbanks  remains  as  president 
and  will  be  in  charge  of  all  pro- 
duction activities.  Production  fa- 
cilities in  New  York  and  Hollywood 
will  be  expanded  early  next  year, 
Fairbanks  said.  The  firm  will  de- 
velop and  package  film  programs 
and  will  set  up  its  own  distributing 
and  sales  agencies. 

Shows  will  be  filmed  by  the  firm's 
recently  developed  three-camera 
technique. 


Chicago — Red  Goose  shoe  dealers,  sorship  of  an  hour-long  Saturday 
through  Henri.  Hurst  &  McDonald,  morning  children's  film  series.  Pact 
have  signed  with  WBKB  for  spon-  I  runs  13  weeks. 


ITPA,  TP  A  Plan  To  Merge 
Into  New  Nat'l  Organization 


Plans  for  merger  of  the  Inde- 
pendent Television  Producers  As- 
sociation, New  York,  and  Television 
Producers  Association,  Hollywood, 
into  a  new  national  organization 
of  program  packagers  were  outlined 
Friday  by  Irvin  Paul  Sulds,  ITPA 
prexy,  and  Mai  Boyd,  president  of 
TPA.  Merger  proposal  has  already 
been  approved  by  the  New  York 
group  and  will  be  voted  on  in  the 
near  future  by  the  board  of  the 
Coast  organization. 

Initial  joint  project  is  formulation 
of  a  national  code  designed  "to 
bring  some  semblance  of  order,  of 
standardization,  of  ethics  into  the 
television  producers'  daily  relations 
with  station,  with  agency,  with 
client,"  Boyd  and  Sulds  said,  Their 
joint  statement  continued: 


"This  is  a  code  which  we  will 
not  attempt  to  'ram  through'  net- 
works and  agencies.  We  will  dis- 
cuss the  subject  matter  with  various 
committees  of  networks  and  agen- 
cies and  eventually  arrive  at  a  mu- 
tually acceptable  'modus  operandi'." 

Also  on  the  agenda  is  standard- 
ization of  all  contract  forms  used 
by  packagers — labor,  talent,  buyer, 
etc.  James  Lawrence  Fly  and  Max 
Gilford,  counsel  for  ITPA  and  TPA, 
respectively,  are  supervising  this 
project. 

To  strengthen  the  organization,  a 
membership  drive  is  planned  to 
sign  up  all  major  packagers. 

Also  planned  are  a  series  of  sem- 
inars on  legal  problems  and  a  proj- 
ect to  aid  producers  audition  shows 
for  network  and  agency  execs, 


Reported  Ready 
To  Date  Hearing 
Late  This  Mo. 


Washington  Bureau  of  RADIO  DAILY 

Washington — A  hearing  on  thea- 
ter television  probably  will  be  an- 
nounced by  the  FCC  late  this 
month,  it  was  learned  here  last 
week.  Exactly  when  the  hearing 
can  be  scheduled  still  is  uncertain, 
the  belief  being  that  it  will  not 
actually  get  under  way  before  next 
Fall. 

It  is  reliably  reported  that  the 
report  now  is  in  preparation  and 
that  it  will  be  presented  to  the  full 
Commission  some  time  before  the 
Christmas  holidays. 

The  setting  of  the  hearing  will 
mean  the  passage  of  the  first  major 
hurdle  in  the  way  of  establishing 
a  national  theater  TV  system  utiliz- 
ing radio  frequencies.  Recent  TOA 
moves  resulting  in  the  filing  of  peti- 
tions by  exhibitor  groups  and  indi- 
vidual circuits  are  believed  to  have 
been  the  decisive  factors  in  leading 
the  FCC  to  call  the  hearine  Para- 
mount, 20th-Fox  SMPE  and  MPAA 
have  also  petitioned  for  the  rule- 
making procedure. 

New  Theater  Petitions 

Attorney  Marcus  Cohn  filed  two 
more  petitions  Friday  for  theater 
TV  service,  on  behalf  of  Sam 
Pinanski's  American  Theaters  Corp. 
and  Morton  G.  Thalheimer's  Neigh- 
borhood Theaters,  of  Richmond,  Va. 
Pinanski,  operating  in  the  Boston 
area,  is  head  of  TOA  and  has  been 
active  in  experimental  theater  TV 
in  recent  months.  His  Pilgrim  Thea- 
ter, Boston,  was  one  of  the  handful 
which  screened  the  1949  world 
series,  and  it  has  also  been  carrying 
telecasts  of  football  games. 

In  addition  to  stressing  the  cul- 
tural advantages  to  Boston,  as  a 
fine  arts  center,  the  petition  said  a 
theater  TV  service  "will  permit  the 
healthy  experimentation  and  intro- 
duction of  innovations,  in  the  TV 
field,  which  the  Commission  in  its 
so-called  Blue  Book  has  so  strongly 
urged. 


Sponsor  Tenoin  Tourney 
On  DuMont  By  Brunswick 

Brunswick  -  Balke  -  Collender  will 
SDonsor  men's  and  women's  finals 
of  the  All  Star  National  Individual 
Match  Gnme  Bowling  Chamoion- 
shiDS  in  Chicago  over  18  Du  Mont 
stations  De~.  8  and  11.  Pickups,  to 
be  described  by  Fred  Wolf,  mark 
the  first  time  a  major  bowling  tour- 
nament has  been  seen  on  network 
TV.  Business  was  placed  through 
Al  Paul  Lefton  agency. 


Monday,  December  5,  1949 

RADIO  DAILY=  = 


K-F  To  Sign  For  First 
Labor  Network  Show 


(Continued  from  Page  1) 

soring  the  program  on  two  stations 
owned  by  the  United  Automobile 
Workers. 

Stations  which  form  the  labor  net 
are:  The  ILGWU  stations— WFDR, 
New  York;  WVUN,  Chattanooga, 
Tenn.;  KFMV,  Los  Angeles;  the 
UAW  stations— WDET,  Detroit  and 
WCUD,  Cleveland,  and  the  Co-op- 
erative Broadcasting  Association, 
WCFM,  Washington,  D.  C. 

William  H.  Weintraub  &  Co.,  New 
York,  is  the  agency  handling  the 
account. 

Formation  of  the  Labor  Liberal 
Network  was  due,  in  large  measure, 
to  the  efforts  of  Morris  S.  Novik, 
New  York  public  service  radio  con- 
sultant. 


National  Grange  Supports 
Clear-Channel  Principles 

The  National  Grange,  at  its  an- 
nual meeting  in  Sacramento,  unani- 
mously adopted  a  resolution  de- 
manding that  the  FCC  "permit  no 
further  breakdown  in  the  number 
of  clear  channel  broadcasting  sta- 
tions and  that  the  FCC  grant  per- 
mission to  clear-channel  stations  to 
operate  at  sufficient  power  to  pro- 
vide adequate  service  to  all  rural 
areas;  and  that  the  U.S.  State  De- 
partment resist  any  attempt  by  other 
North  American  countries  to  estab- 
lish stations  on  frequencies  at  pres- 
ent assigned  to  clear  channel  sta- 
tions in  the  United  States." 

Commenting  on  the  National 
Grange  resolution,  Ward  L.  Quaal 
director  of  the  Clear  Channel  Broad- 
casting Service,  said:  "Whether  on 
a  domestic  or  international  basis, 
farm  organizations  in  this  country 
have  always  seen  fit  to  support 
clear  channel  radio,  on  which  they 
rely  for  most  of  their  farm  and 
market  information,  weather  re- 
ports, news  and  entertainment." 


C0H5T-T0 -COAST 


Stewart-Warner  Dividend 

Chicago — A  25  cent  per  share  cash 
dividend  on  the  $5  par  value  com- 
mon stock  was  declared  by  Stewart- 
Warner  Corporation  directors  on 
Nov.  22.  The  dividend  is  payable 
on  January  7,  1950  to  stock  of 
record  at  the  close  of  business  De- 
cember 16,  1949.  Similar  dividends 
were  paid  January  8,  April  9,  July 
9  and  October  8,  1949. 


'Michael  Shayne'  Sponsored 

Sponsored  by  the  Egan  &  Fickett 
Company,  producers  of  Indian  River 
grapefruit  and  oranges,  "The  New 
Adventures  of  Michael  Shayne,"  is 
being  heard  on  WOR,  Fridays  from 
8  to  8:  30  p.m..  It  started  on  Nov.  18. 
Jeff  Chandler,  motion  picture  and 
radio  actor,  will  star  in  the  new 
series,  which  is  a  sequel  to  the 
"Michael  Shayne,  Private  Detective" 
series  broadcast  last  season  over 
WOR. 


New  WMTR  Announcer 

Morristown,  N.  J.  —  Jack  Potts, 
program  director  of  WMTR,  an- 
nounced the  addition  of  Gerry 
Harris  to  the  station's  announcing 
staff.  Harris,  a  resident  of  Orange, 
N.  J.,  is  a  senior  at  Seton  Hall  Col- 
lege majoring  in  commercial  art. 
He  has  had  extensive  announcing 
experience  at  the  college's  station, 
WSOU-FM. 

One  Listener  Audience 

Hartford,  Conn.— Richard  C.  Hot- 
telet,  CBS  commentator  did  a  per- 
sonal broadcast  for  a  single  listener 
the  other  day.  Following  one  of  his 
broadcasts  from  Washington,  a 
WDRC  listener  telephoned  and 
wanted  to  know  what  Hottelet  had 
said  about  a  certain  subject.  A  few 
moments  later  a  surprised  and  happy 
listener  was  hearing  a  tape  record- 
ing of  Hottelet's  commentary  via 
telephone. 

WFIL  Wins  Award 

Philadelphia,  Pa— For  public  ser- 
vice programs  contributing  to  farm 
safety  in  the  Greater  Philadelphia 
area,  WFIL  has  been  cited  by  the 
National  Safety  Council,  which  hon- 
ored the  station  with  an  award  this 
week  at  a  luncheon  in  Chicago  for 
members  of  the  National  Associa- 
tion of  Radio  Farm  Directors.  In 
naming  WFIL  winner  of  the  award, 
the  Council  lauded  the  station  "for 
the  performance  of  exceptional  ser- 
vice to  farm  safety  through  special 
orograms  in  connection  with  the 
National  Farm  Safety  Week,  day- 
to-day  attention  to  safety,  com- 
munity safety  projects  and  similar 
activities." 

WMAL  Man  In  Florida 

Washington,  D.  C. — Bryson  Rash, 
special  events  director  of  WMAL, 
and  the  ABC  in  Washington,  has 
left  for  Key  West,  Fla.  He  was  as- 
signed by  ABC  to  cover  the  Presi- 
dent and  his  family  for  their  three- 
weeks'  vacation. 

fSSO  Reporter  Celebrates 

Hartford,  Conn.  —  Big  birthday 
party,  with  cake  and  all  the  fix- 
;ngs,  was  held  in  the  studios  of 
WDRC,  December  1  to  celebrate 
the  11th  anniversary  of  the  "ESSO 
Reporter"  on  WDRC.  ESSO  and 
WDRC  officials  participated  in  the 
festivities,  including  the  cake,  which 
was  fittingly  inscribed  for  the  oc- 
casion. 

Disc  Jock  Predicts  Hits 

Boston,  Mass. — Howard  Malcolm, 
disc  jockey  of  the  noontime  WCOP 
"Record  Rack"  program,  is  current- 
ly devoting  every  Friday  program 
exclusively  to  the  performance  of 
new  record  releases  received  by 
him  during  the  previous  week,  and 
soliciting  phone  votes  from  listeners. 
Calls  are  taken  while  Malcolm  is 
on  the  air  and  for  another  hour 
after  the  show. 


Announcer  Plavs  Santa 

Hartford,  Conn. — WONS  announcer 
Crean  Patterson  has  taken  many 
roles  during  his  13  years  in  radio, 
but  playing  Santa  Claus  every  after- 
noon at  4: 45  marked  the  first  time 
he  put  on  the  red  uniform  with  the 
white  beard. 

Rubenstone  Promoted 

Philadelphia,  Pa. — James  L.  Rub- 
enstone,  a  member  of  the  WFIL 
promotion  staff  since  January.  1949, 
has  been  appointed  director  of  spe- 
cial events  in  the  WFIL  program 
department,  it  has  been  announced 
by  Roger  W.  Clipp,  general  man- 
ager of  The  Philadelphia  Inquirer 
stations.  In  his  new  capacity,  he 
will  schedule  and  direct  programs 
of  on-the-spot  news  and  will  ar- 
range interviews  with  visiting  celeb- 
rities for  studio  and  remote  shows 
produced  by  the  radio  and  tele- 
vision. ■ 


CBC  Radio-Revenue 
Tripled  In  Ten  Years 

(Continued  from  Page  1) 

by  the  end  of  the  1944-45  fiscal  year 
the  revenue  had  increased  to  $1,- 
639,159.  In  the  1947-48  fiscal  year 
the  revenue  was  $1,842,558  and  last 
year  it  was  $2,217,129. 

Another  return  for  Diefenbaker 
showed  that  it  cost  the  Government 
$1,437,524  to  operate  the  CBC's  in- 
ternational broadcasting  service  in 
the  fiscal  year  ended  March  31, 
1949. 

The  estimated  cost  for  the  current 
fiscal  year  is  $1,781,850. 

The  Government  pays  all  costs 
of  operating  the  international  serv- 
ice, which  beams  Canadian  pro- 
grams to  foreign  countries. 


WSAL  On  The  Air 

WSAL,  Logansport,  Ind.,  began 
broadcasting  operations  Nov.  21. 
Station  is  owned  by  the  Logansport 
Broadcasting  Corp. 


.  the  ultimate 
in  air  travel 
to  Los  Angeles 


"The  Hollywood"  is  for  those  who  demand  the 
sery  test  and  will  accept  nothing  less.  This  famous  DC-6 
jMainliner  300  flight  to  Los  Angeles  leaves  "New  York 
daily  at  noon  and  arrives  at  8:30  p.  m.,  stopping  only  at 
Chicago  en  route. 

Once  ahoard,  you'll  notice  the  luxury  and  comfort  that 
have  made  "the  Hollywood  famous,  and  the  courteous, 
efficient  service  aloft  that  only  a  hand-picked  crew  can 
provide.  Every  detail  of  the  trip  is  planned  for  your  pleas- 
ure, including  delicious,  full-course  United  meals. 

If  you  want  the  ultimate  in  airline  service,  fly  "the  Holly- 
wood"—  see  for  yourself  how  enjoyatle  air  travel  can  he! 

ft    UNITED  AIR  LINES 


The  National  Daily  Newspaper  of  Commercial   Radio   and  Television 


VOL  49,  NO.  43 


NEW  YORK.  TUESDAY,  DECEMBER  6,  1949 


TEN  CENTS 


HIGH  COURT  IS  FINAL:  STATION-TAX  OK 


Utilities  Group  Gels 
Transit-Radio  Plea 


Washington  Bureau  of  RADIO  DAILY 
Washington— The  District  of  Col- 
umbia Public  Utilities  Commission 
was  asked  yesterday  to  dismiss  com- 
plaints against  street-car  and  bus 
radio,  in  a  brief  filed  by  the  Capital 
Transit  Company.  It  was  charged 
that  hearings  this  fall  had  failed 
to  produce  evidence  that  the  in- 
stallations were  not  in  the  public 
interest. 

The  service  is  currently  installed 
on  over  250  of  the  company's  street 

(Continued  on  Page  8) 

Atwater  Kent  Estate 

Totals  Over  9  Million 


West  Coast  Bureau  of  RADIO  DAILY 
Los  Angeles — The  first  accounting 
of  the  A.  Atwater  Kent  estate  places 
its  value  at  $9,130,971.11.  The  execu- 
tors, George  W.  Noble  and  Harold 
Ashworth,  made  their  report  which 
was  approved  in  Superior  Court. 

They  told  the  court  that  more 
than  five-million  dollars  of  the  radio 
pioneer's  estate  was  in  cash  with 
the  balance  mostly  in  stocks  and 
bonds.  Kent,  who  died  last  March  4 
at  the  age  of  75,  included  many 
radio  and  stage  celebrities  in  his 
will. 


Four  AP  Veterans 
Promoted  To  New  Posts 


Four  veteran  newsmen  have  been 
promoted  by  the  Associated  Press 
to  the  rank  of  Executive  Repre- 
sentatives, it  was  announced  yester- 
day. Al  Stine  of  Kansas  City  will 
cover  Missouri,  Kansas,  Texas  and 
Oklahoma  in  his  new  position  and 
Tom  Cunningham  of  Boston  "will  be 
(Continued  on  Page  6) 


Climax  Of  Contest 

One  hundred  housewives  hail- 
ing from  all  sections  of  the  Uni- 
ted States  will  gather  at  the 
Waldorf  Astoria  Hotel  in  New 
York  on  December  12th  for  the 
finals  in  Pillsbury  Mills  nation 
wide  radio  recipe  and  baking 
contest.  Finals  will  be  staged  in 
the  grand  ballroom  with  Mrs. 
Peanor  Roosevelt  making  the 
awards   of  $1 50.000   in  prizes. 


Outlook  Bright 

Fort  Wayne,  Iind. — A  five-day 
sales  meeting  of  The  Magnavox 
Company  district  sales  managers 
has  just  been  concluded  at  Fort 
Wayne,  with  indicated  record 
sales  volume  for  1950.  Frank 
Freimann,  Magnavox  executive 
vice-president,  disclosed  the  com- 
pany's marketing  plans  for  the 
coming  year,  designed  to  great'y 
expand  the  company's  business 
and  that  of  its  franchised  dealers. 


lever  Bros.  Moves 
Headquarters  To  N,Y. 


Lever  Brothers  completed  one  of 
the  largest  industrial  moves  in  re- 
cent years  over  last  week-end  when 
the  company  shifted  its  executive 
headquarters  from  Cambridge,  Mass. 
to  New  York  City.  Charles  Luck- 
man,  Lever  president,  started  oc- 
cupying executive  offices  at  505  Park 
Avenue  at  9  a.m.  yesterday  morning 
and  other  top  executives  reported  to 
30  Varick  Street  at  the  same  time. 

Lever  Brothers  expect  to  have 

(Continued  on  Page  8) 


Heitin  Succeeds  Heywood 
In  WNBC-WNBT  News 


Jay  Heitin,  formerly  program 
manager  of  WHYN  and  WHYN- 
FM,  Holyoke,  Mass.,  has  been  named 
news  and  special  events  director 
of  WNBC  and  WNBT,  Thomas  B. 
McFadden,  manager  of  the  stations, 
announced  yesterday. 

After  graduation  from  Harvard 
(Continued  on  Page  3) 


Levy  Against  Arkansas  Outlets  Stands; 
Trade  Sees  Dangerous  Precedent; 
Last-Resort  Measures  Studied 


15th  District  Of  NAB 
Opposes  Board  Cut 


San  Francisco  —  Members  of  the 
15th  District  NAB  meeting  here  last 
Thursday  and  Friday  took  no  action 
on  discontinuance  of  the  national 
convention  but  took  a  definite  stand 
on  whether  the  membership  of  the 
NAB  board  should  be  cut.  The 
broadcasters  adopted  a  resolution 
insisting  that  the  present  number 
of  districts  be  maintained.  Earlier 
in  the  week  the  16th  District  meet- 
ing in  Phoenix  passed  a  resolution 

'Continued  on  Page  6) 


Thomas  To  Address 

Next  REC  Luncheon 


Lowell  Thomas,  Jr.  will  present 
films  made  on  his  recent  trip  to  Tibet 
with  his  father,  at  a  meeting  of  the 
Radio  Executives  Club  of  New  Work 
this  Thursday,  December  8.  Thomas 

(Continued  on  Page  2) 

Special  Proarams  Set 

On  Water  Shortage 

The  water  shortage  will  provide 
material  for  special  programs  over 
NBC  and  over  station  WJZ,  New 
York  on  Dec.  6  and  10  respectively. 

The  NBC  airer  will  be  narrated 

(Continued  on  Page  3) 


FMA  Will  Merge  With  NAB; 
Committee,  Purposes  Listed 


Washington  Bureau  of  RADIO  DAILY 
Washington— The  FMA  board  of 
directors  cleared  the  way  yesterday 
for  merger  with  NAB,  probably 
about  the  end  of  this  month.  This 
will  bring  to  an  end  the  three-year- 
old  separate  existence  of  the  FM 
group,  which  has  been  on  shaky  fin- 
ancial footing  for  the  past  year. 
The  merger  agreement  includes  as- 
surance that  NAB  will  establish  an 
FM  department  to  function  under 


an  FM  executive  committee,  which 
will  consist  of  three  members  of 
the  FMA  board  of  directors  and  two 
members  of  the  NAB  board.  This 
department  will  have  a  full-time 
director.  FMA  director  Edward  L. 
Sellers  has  been  recommended  for 
this  spot. 

Members    of   the  newly-formed 
executive    committee    include  the 
follov/ing    from    FMA:     Josh  L. 
(Continued  on  Page  2) 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  Industry- 
hopes  for  early  aid  by  the 
Supreme  Court  in  licking-  the 
dangerous  discriminatory  Hot 
Springs,  Arkansas,  tax  against 
broadcasters  were  dashed  yes- 
terday as  the  court  refused 
for  a  second  time  to  hear  the 
case.  There  is  no  further  ap- 
peal. It  is  feared  here  that 

(Continued  on  Page  3) 

Three  MBS  Renewals 
AnnouncedYesterdav 

U.  S.  Tobacco  Co.  has  renewed 
"Martin  Kane,  Private  Eye,"  and 
"The  Man  Next  Door"  over  Mutual 
for  52  weeks,  it  was  announced  yes- 
terday. "Kane"  renewal  is  effective 
Jan.  8  and  "Next  Door"  renewal  is 
effective  Jan.  7.  The  Kudner  Agency 
represents  U.S.  Tobacco. 

In  another  announcement,  Mutual 
revealed  the  renewal  by  the  R.  B. 
Semler  Co.  of  Gabriel  Heatter  to 
promote  Kremel  for  an  additional 
52  weeks.  Irwin  Wasey  is  the 
agency. 


Three  Arizona  Stations 
Are  CBS  Replacements 

Stations  KOOL.  Phoenix;  KOPO. 
Tucson;  and  KCKY,  Coolidge,  Ariz., 
will  join  the  CBS  network  as  af- 
filiates, effective  January  1,  it  was 
(Continued  on  Page  3) 


'Schnoz'  Chins 

Jimmy  Durante,  "in  poisson," 
will  don  the  red  robes  and  flow- 
ing white  beard  of  Santa  Claus 
when  he  returns  to  his  old  New 
York  neighborhood  next  Saturday 
to  distribute  Xmas  gifts  to  more 
than  200  underprivileged  chil- 
dren at  the  Henry  Street  Settle- 
ment. NBC  will  air  the  festivities 
featuring  the  veteran  comedian 
at  5  p.m.  (EST). 


2 


RADIO  DAILY 


Tuesday,  December  6,  1949 


Vol.  49,  No.  43      Tues.,  Dec.  6,  1949  lOCts. 


JOHN  W.  ALICOATE     :  Publisher 


FRANK  BURKE  : 
MARVIN  KIRSCH 


:  :  :  Editor 
Business  Manager 


Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Bahn,  Vice-President ;  Charles  A.  Alicoate, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily, 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337,  7-6338. 
Cable  address :  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen   Kushner.  Manager 
6425  Hollywood  Blvd.        Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older,  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
612  N.  Michigan  Ave. 
Phone:  Superior  7-1044 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
under  the  act  of  March  3,  1879. 


FINANCIAL 


—  (December  5) 

NEW  YORK  STOCK  EXCHANGE 


High    Low  Close 

ABC                            7%      7%  73/g 

Admiral  Corp  29%    295/8  293/4 

Am.  Tel.  &  Tel.     .148      1475/e  148 

CBS  A                      253/8    251/g  25</4 

CBS  B                      251/4    25  251/4 

Philco                       30y2    295/s  2934 

RCA  Common             12%    12%  12% 

RCA  1st  pfd              73       73  73 

Stewart-Warner  ...  123/8    12%  12% 

Westinghouse       .     29%    29  29% 

Westinghouse  pfd.  101 '/4  101 1/4  101 1/4 

Zenith  Radio             303/8    29%  30% 

NEW  YORK  CURB  EXCHANGE 

Hazeltine  Corp.    .  .  17       16%  17 

Nat.  Union  Radio  .    23/4      2%  2% 

OVER  THE  COUNTER 

Bid 

DuMont  Lob   13% 

jlromberg-Carlson    12 

U.  S.  Television    % 

WCAO   (Baltimore)    17 

WJR   (Detroit)    73/4 


Net 
Chg. 


—  1 


—  % 

+  % 

+  V4 

+  Vz 


+ 


Asked 
143/4 
13'/4 

Vi 

20 

8% 


FMA  Will  Merge  With  NAB; 
Committee,  Purposes  Listed 


(Continued 

Home,  Rocky  Mount,  N.  C,  presi- 
dent, WCEC  -  WFMA;  Matthew 
Bonebrake,  Oklahoma  City,  Okla. 
general  manager,  KOCY-FM,  and 
Edward  A.  Wheeler,  Evanston,  111., 
president.  WEAW-FM.  NAB  mem- 
bers: Everett  L.  Dillard,  Washing- 
ton, D.  €.,  president,  WASH-FM. 
and  Frank  U.  Fletcher,  Arlington, 
Va.,  president,  WARL-WARL-FM. 
Policies  Outlined 
Under  the  merger  plan  FMA  and 
NAB  outlined  the  following  state- 
ment of  policy  regarding  the  newly- 
established  department: 

"It  shall  be  the  function  and  duty 
of  the  FM  executive  committee  to 
advise  with  the  FM  director  in  car- 
rying out  the  following  activities 
under  the  direction  of  the  president. 

"  (A)  to  gather,  assemble  and 
compile  all  available  information 
for  dissemination  to  NAB-FM  mem- 
ber stations  on 

"(1)  FM  operation  and  prog- 
ress, including,  but  not  limited 
to,  set  distribution,  in  the  various 
markets  to  be  determined  by  con- 
tinuing research  studies. 

"(2)  FM  listener  and  measure- 
ment studies. 

"(3)  The  status  of  FM  broad- 
casting stations,  including  num- 
ber, power,  location  and  all  other 
pertinent  matters. 

"(4)  Successful  sales  plans  de- 
veloped and  results  achieved  on 
FM  stations. 

"  (5)  The  exchange  of  programs 
and  nromotional  ideas  developed 
by  FM  stations  and  of  particular 
value  to  other  FM  stations. 

"  (6)  Management  studies  of  dif- 
ferent types  and  forms  of  FM 
operation. 

"(B)  To  furnish  such  of  the  fore- 
going as  may  be  feasible  so  that 
they  may  be  made  a  part  of  the 
oermanent  records  of  member  sta- 
tions. 

"  (C)  To  render  guidance,  sug- 
gestions and  information  and  pro- 
vide data  to  all  NAB-FM  members 
on  problems  and  developments  of 
peculiar  interests  to  them. 

"(D)  To  cooperate  with  all  other 
departments  of  NAB  to  the  end 
that  where  applicable  all  publica- 
tions include  appropriate  reference 
to  FM  operation  and  that  all  Tria- 
trial issued  by  such  departments 


from  Page  1) 

be  made  available  on  an  equal 
basis  to  FM  member  stations  and 
further  to  cooperate  in  any  manner 
consistent  with  NAB  policy  with 
outside  agencies  dealing  with  FM." 

C.  M.  Jansky,  Jr.,  FMA  board 
member  and  chairman  of  the  mer- 
ger meeting,  described  the  action  as 
one  which  will  promote  the  best 
interests  of  FM.  Said  he: 

"FMA  since  its  organization,  has 
been  purely  a  promotional  activity 
which  has  now  served  its  purpose. 
It  is  to  the  best  interests  of  all 
broadcasters  now  to  get  together 
and  consolidate  their  interests  in 
one  organization  which  will  inten- 
sify production  of  FM  receivers  as 
well  as  keep  before  the  public  the 
important  aspects  of  FM  broad- 
casting. 

Existence  Called  Successful 

"During  its  existence,  the  FMA 
has  been  successful  in  focusing  at- 
tention on  the  problems  of  a  grow- 
ing industry,  which  we  believe  at 
the  present  time  has  reached  a  stage 
of  wholesome  maturity. 

"The  united  effort  of  all  broad- 
casters is  all  that  is  needed  to  make 
FM  service  a  reality  in  every  com- 
munity in  the  United  States." 


Thomas  To  Address 

Next  REC  Luncheon 


aniai  TOPIKA 


'EN  IUDY,  G.n.rol  Manager 


(Continued  from  Page  II 

will  give  his  first-hand  impressions 
of  the  expedition  to  the  forbidden 
city  of  Lhasa. 

The  execs  have  also  been  remind- 
ed of  the  annual  Christmas  Party 
for  charity.  Members  of  the  club 
have  been  asked  to  buy  tickets  for 
the  affair  on  December  22.  Prizes 
will  be  given  to  those  with  the 
lucky  numbers  in  a  drawing  held 
on  the  same  date. 


COmtnG  and  GOMG 


FRANK  B.  McLATCHY,  sales  manager  of 
KSL  and  KSL-TV,  is  back  at  the  station  fol- 
lowing a  business  trip  to  Hollywood. 

MILTON  BERLE,  who  adorns  NBC,  tomorrow 
will   leave   New  York   on   a  vacation  of  two 

weeks. 

ED  YOKUM  is  in  town  from  Billings,  Mont. 
The  general  manager  of  KGHL  was  welcomed 
yesterday  at  the  offices  of  the  station's  na- 
tional reps. 

JACK  MILLS,  president  of  Mills  Music,  Inc., 
and  MRS.  MILLS,  returned  to  New  York  yes- 
terday aboard  the  S.  S.  He  de  France.  While 
aboard  they  visited  London,  Paris,  Naples, 
Milan  and  Rome. 

EARL  MULLIN,  publicity  director  of  the 
American  network,  is  in  Pittsburgh,  where 
today  he  will  address  the  Radio  and  Tele- 
vision Club  of  that  city  on  the  subject,  "Radio 
Sales  and  Service." 

GUY  VAUGHN,  JR.,  commercial  manager  of 
WSPA,  Columbia  network  outlet  in  Spartan- 
burg, S.  C,  is  spending  a  few  days  in  New 
York  on  station  business. 

A.  N.  ARMSTRONG,  JR.,  national  commer- 
cial manager  of  WCOP,  is  in  town  from  Bos- 
ton for  a  tete-a-tete  with  the  national  repre- 
sentatives of  the  station. 

FRED  BERNSTEIN,  sales  manager  of  WTTM, 
Trenton,  N.  J.,  is  back  ot  his  desk  following; 
an  extended  trio  to  his  tiome  town  of  Charles- 
ton, S.  C. 

BILL  RAFAEL,  writer  on  "Kate  Smith  Calls" 
over  ABC,  bas  returned  with  his  wife,  RAE, 
from  a  two-week  vacation  in  Waukegan,  III., 
home  of  his  mother-in-law. 


Too 
wet 
for  the 
duok 


The  water  in  this  tank  has  been  treated  chemically  to  make 
it  "wetter" — more  effective  in  fire-fighting.  And  the  poor  duck 
finds  that  it's  harder  for  him  to  keep  afloat  in  it. 

Advertisers  are  finding  it  harder  to  keep  afloat  these  days 
in  the  tough,  competitive  markets.  And  in  Baltimore  they  are 
turning  to  W-I-T-H  to  produce  low-cost  sales. 

You  can  do  so  much  with  so  little  money  on  W-I-T-H!  It's 
the  station  that's  famous  for  delivering  more  listeners-per- 
dollar  than  any  other  station  in  town.  So  if  you're  looking 
for  a  BIG  BARGAIN  in  radio  time,  call  in  your  Headley-Reed 
man  and  get  the  full  W-I-T-H  story. 


BALTIMORE,  MARYLAND 

Tom  Tinsley,  President  •  Represented  by  Headley-Reed 


Tuesday,  December  6.  1949 


RADIO 


DAILY 


3 


High  Court  Final  Edict 
OK's  Tax-On-Slations 

(Continued  from  Page  1) 

yesterday's  denial  by  the  high  court 
will  serve  as  the  long-awaited  signal 
for  imposition  by  other  cities  of 
similar  taxes.  In  Hot  Springs,  the 
local  government  has  clamped  on 
a  privilege  tax  of  $250  per  year  on 
each  radio  station,  with  the  time 
salesmen  required  to  buy  licenses 
at  $50  per  year.  It  was  recalled 
here  yesterday  that  such  taxes  were 
favorably  discussed  last  year  at  the 
meeting  of  the  American  Municipal 
Association. 

The  denial  came  as  a  blow  to 
NAB,  which  had  believed  the  orig- 
inal refusal  by  the  high  court  to 
accept  the  case  was  the  result  of 
failure  by  the  jurists  to  study  the 
matter  sufficiently  to  perceive  the 
questions  involved.  The  case  is  seen 
by  NAB  as  involving  the  freedom 
of  radio  and  its  status  under  Con- 
gressional supervision  as  an  instru- 
ment of  interstate  commerce. 

There  was  no  certainty  yesterday 
what  further  steps  will  be  taken, 
but  there  was  discussion  of  the 
possibility  of  re-filing  the  case  in 
the  Federal  courts  in  Arkansas.  The 
complaints  of  KGHS  and  KARK 
were  heard  in  the  state  courts  be- 
fore being  brought  to  Washington. 

Another  possibility  is  that  other 
Hot  Springs  stations  might  refuse 
to  pay  the  levies,  thereby  precipi- 
tating new  legal  action  to  collect. 


Helpful 

A  WLIB  newscast  on  Nov.  27. 
telling  of  a  fire  in  Elizabeth. 
N.  J.,  in  which  a  mother  and 
father  died  and  seven  children 
were  hospitalized,  has  brought 
in  more  than  $2,500  in  donations 
for  the  children.  The  story  was 
told  on  the  Polish  program  of 
the  station  by  Michael  Kecki. 
The  money  has  come  from  New 
York  and  New  Jersey. 


New  Agency  Announces 
Radio-TV  Department 

Wolff-Feldman  Enterprises,  Inc., 
yesterday  announced  the  establish- 
ment of  a  radio  and  television  pro- 
duction department  in  association 
with  their  new  theatrical  producing 
firm. 

Max  Wolff,  president  has  been  as- 
sociated with  the  motion  picture 
and  theatrical  business  for  30  years 
while  his  partner,  Robert  Feldman, 
formerly  president  of  the  East  Coast 
Casting  Company,  is  also  a  veteran 
of  show  business.  Feldman  was  as- 
sociated with  radio  for  25  years 
during  which  time  he  served  as 
vice  president  of  WNEW  and  WMCA 
and  also  was  an  executive  producer 
with  WOR  and  WHN. 

Al  Roth,  another  executive  of 
the  firm,  has  been  with  the  WOR 
Artists  Bureau  for  many  years  while 
Les  Wintz  in  charge  of  TV  pro- 
duction was  music  director  and  pro- 
gram producer  for  WRSU. 


Three  Arizona  Stations 
Are  CBS  Replacements 

(Continued  from  Page  1) 

announced  yesterday.  Stations  re- 
place KOY,  Phoenix;  KTUC,  Tucson 
and  KSUN,  Bisbee  as  affiliates  of 
CBS  in  the  Mountain  Group. 

KOOL  operates  day  and  night  at 
5,000  on  960  kilocycles.  KOPO  on 
250  watts  day  and  night  on  1450  kilo- 
cycles, and  WCKY  on  1,000  watts 
day  and  night  on  1150  kilocycles. 
Total  CBS  affiliates  number  185. 


Heitin  Succeeds  Heywood 
In  WNBC-WNBT  News 


(Continued  from  Page  1) 

college  in  1942,  Heitin  joined  the 
staff  of  WHYN  as  an  announcer.  He 
worked  in  station's  publicity,  pro- 
motion, special  events  and  program 
department. 

Heitin  succeeds  Fred  S.  Heywood 
who  has  joined  the  staff  of  WBAL 
and  WBAL-TV  in  Baltimore  as  pub- 
licity and  promotion  manager. 


New  CBS  Musical  Set 

"Main  Street  Music  Hall"  makes 
its  CBS  debut,  produced  by  Robert 
Ray,  December  10.  The  new  mu- 
sical show  starring  Earl  Wrightson, 
baritone,  with  Alfredo  Antonini  and 
his  orchestra,  will  be  heard  again 
on  December  17,  then  rescheduled 
for  a  new  time  period.  Show  will 
serve  folk  tunes  and  sea  chanties 
by  Wrightson,  and  instrumental  jazz 
and  semi-classical  favorites. 


Special  Programs  Set 
On  Water  Shortage 

(Continued  from  Page  1) 

by  Robert  Trout  and  will  feature 
civic  authorities  in  various  parts 
of  the  country  who  will  describe 
water  conservation  methods  in  cities 
and  towns  ,  where  natural  water 
supplies  have  given  out  completely, 
as  well  as  in  municipalities  threat- 
ened with  water  shortages  in  the 
near  future.  The  program  was  pre- 
pared by  NBC's  News  and  Special 
Events  department  in  collaboration 
with  the  Special  Programs  staff. 

WJZ  will  present  "Water:  A  Spe- 
cial Report"  featuring  Gordon  Fraser 
and  Julian  Anthony,  newscasters, 
and  Stephen  J.  Carney,  New  York 
Water  Commissioner.  The  program, 
the  station's  contribution  to  the  dra- 
matic efforts  being  made  to  conserve 
the  largest  city  in  the  nation's  water 
supply,  will  also  present  John  Q. 
Public  via  remote  interviews  from 
the  street.  WJZ  is  also  airing  ten 
to  twenty  public  service  spots  each 
day  calling  to  mind  the  critical  con- 
dition of  the  city's  reserve  supply. 


Edgar  Bill  Stricken 

Chicago  —  Edgar  L.  Bill,  radio 
pioneer,  and  head  of  Stations 
WMBD,  Peoria,  and  WDZ.  Decatur, 
suffered  a  heart  attack  here  last 
Thursday  night  (Dec.  1)  while  in 
town  to  attend  the  International 
|  Livestock  Exposition. 


NUMBER  ONE  AND  TWO  OF  ALL 

^^^^^^^^^^^^^ 

AUDIENCE  PARTICIPATION  SHOWS 

BOTH  IN  THE  "TOP  15" 

MOST  POPULAR  OF  ALL  DAILY 
HALF-HOUR  AUDIENCE  PARTICIPATORS 

that's  what  the  latest  Hooper  says  about 

GROUCHO  MARX  ART  LINKLETTER  ART  LINKLETTER 

"You  Bet  Your  Life"  "People  Are  Funny"  "House  Party" 


JOHN  GUEDEL  RADIO  PRODUCTIONS 

(Note  to  Hooper:  please  discontinue  your  reports.  The  next  one  might  not  be  as  pretty) 


MESSRS.  HOOPER  AND 


CBS  evening  programs 
have  the  highest  average 
rating  in  radio  today. 


CBS  average  Hooper:  IO.O;  the  next  closest 
network,  8.1;  and  the  remaining  two  networks  an 
average  of  5.9.  On  Nielsen,  CBS  rated  10.7; 
the  next  closest  network,  8.6;  and  the  remaining 
two,  averaged  4.8 


CBS  has  most  of  the  most 
popular  programs- nearly  three 
times  as  many  as  all  other 
networks  combined. 


Hooper  gives  CBS  1 1  out  of  the  "top  15";  the  next  closest  network,  3; 
and  remaining  networks,  I.  Nielsen  gives  CBS  15  of  the  "top  20"; 
the  next  closest  network,  4;  and  remaining  networks,  I 


That's  why  advertisers  agree  CBS  gives  them  the  biggesai 


NIELSEN  DO  AGREE... 

Source  -  Eve.  network 
commercial  programs, 
/94S-/949 

Hooper  —  October  1-7,  15-21 
Nielsen  —  First  Oct.  report 
(average  audience  basisl 


n  the  past  year,  radio  listening 
shifted  heavily  to  CBS  and 
away  from  the  other  networks. 

Hooper  shows  a  15%  increase  in  listening  to  CBS  over  last  year; 
a  20%  drop  for  the  next  network;  a  drop  for  the  remaining 
two,  combined.  Nielsen  shows  a  16%  increase  for  CBS;  a  14% 
drop  for  the  next  network;  and  a  drop  for  the  remaining  two 


average  program  that 
remained  on  CBS  increased 
its  audience  over  last  year. 
The  average  show  that  didn't 
switch  to  CBS  from  the  next 
network  lost  listeners. 


Hooper  shows  the  average  program  that  stayed  on  CBS 
went  op  3%;  those  that  stayed  on  the  next  network 
went  down  15%;  Nielsen  shows  CBS  up  3%;  the  next 
network  down  10% 


udiences 


at  the  lowest  cost  in  all  advertising. 


RADIO  DAILY 


Tuesday,  December  6,  1949 


15th  District  Of  NAB 
Opposes  Board  Cut 


(Continued  from  Page  1) 

urging  that  the  board  membership 
be  reduced  to  half. 

The  two-day  session  at  the  Mark 
Hopkins  Hotel  was  essentially  the 
same  as  other  district  meetings. 
They  heard  Maurice  Mitchell's  pre- 
sentation in  behalf  of  the  Broadcast 
Advertising  Bureau;  Justin  Miller, 
president  of  NAB,  report  on  the 
status  of  the  organization  and  held 
several  round  table  discussions  on 
problems  of  broadcasting.  Glenn 
Shaw,  general  manager  of  KLX, 
Oakland,  15th  District  director,  pre- 
sided. 

David  McKay,  KOLO,  Reno,  was 
chairman  of  the  resolutions  com- 
mittee which  took  a  stand  on  NAB 
board  membership  and  adopted 
other  resolutions  commending  the 
administration  of  NAB.  Serving 
with  McKay  on  the  committee  were 
William  Smullin,  KIRM,  Eureka; 
George  Arnold,  KSMO,  San  Mateo; 
Jack  Wagner,  KSYC,  Yreka,  and 
Sheldom  Anderson,  KVNO-KCOK- 
KAFY,  Tulare. 

It  was  the  consensus  of  opinion 
of  the  125  broadcasters  in  attendance 
that  this  was  the  best  district  meet- 
ing in  the  history  of  NAB. 

Arthur  Hull  Hayes,  vice  president 
of  CBS  in  San  Francisco  and  gen- 
eral manager  of  CBS  said:  "This 
is  the  best  NAB  district  session  I 
have  attended  in  the  past  twenty 
years.  The  meeting  has  been  strict- 
ly business  with  a  refreshing  absence 
of  words  without  action." 

William  Pabst,  vice  president  of 
Don  Lee-Mutual  in  San  Francisco, 
and  general  manager  of  KFRC  said: 
"Caliber  of  the  presentation  has  been 
100  per  cent  over  what  NAB  has 
brought  here  in  the  past.  It  was 
interesting  and  timely  and  the  large 
attendance  pays  tribute  to  the  stag- 
ing of  the  meeting." 

Glenn  Shaw:  "We  are  pleased 
with  the  enthusiastic  response  to 
the  program.  We  meant  it  to  be 
practical  in  its  application  to  sta- 
tions large  and  small,  and  from  the 
comments  I  have  heard,  we  suc- 
ceeded." 

Gayle  Grubb,  general  manager 
of  KGO,  ABC  outlet  in  San  Fran- 
cisco: "With  such  men  as  Mitchell 
and  Doherty  operating  at  these  di- 
visional meetings,  we're  now  get- 
ting that  which  we've  never  had 
since  the  formation  of  NAB." 


Stork  News 

Web  Benham,  commercial  man- 
ager of  KOMA,  CBS  affiliate  in 
Oklahoma  City,  announces  the  ar- 
rival of  a  new  seven  and  one-half 
pound  son. 


If  you  are  a  thorough  reporter  and 
able  to  write  a  stylized  integrated 
newscast  packed  full  of  news  and  in 
fresh  vernacular  style.  In  first  letter 
write  references,  salary,  experience 
and  if  possible  include  samples  to 
Box  291.  Samples  will  be  returned. 
RADIO  DAILY,  1501  Broadway,  New 
York  City. 


California  Commentary.  .  .  ! 

•  •  •  Indications  that  the  broadcasters  of  the  15th  District  NAB 
do  not  see  eye-to-eye  with  these  of  the  16th  District  is  contained  in  a 
resolution  adopted  in  San  Francisco  on  Friday.  ...  the  15th  District 

group  voted  that  the  present  number  of  districts 
HollyWOOd   in  NAB  be  maintained.  .  .  .  Earlier  in  the  week  at 

Phoenix  the  16th  district  group  adopted  a  resolution 
calling  for  cutting  the  NAB  directorate  in  half.  .  .  .  could  it  be  that 
some  rivalry  exists  between  the  broadcasters  of  the  Southern  California 
area  and  those  in  the  Northern  part  of  the  state? 

ir      ir      ir  ir 

•  •  •  During  the  four  years  Walter  Scharf  has  directed  the 
music  on  the  "Harris-Faye  Show"  over  a  thousand  scores  have 
been  composed  especially  for  the  program.  .  .  .  Robert  Riley 
Crutcher  has  sold  two  original  radio  dramas,  "The  Magic  Dark- 
ness" and  "Murder  Deferred,"  to  C.  P.  MacGregor  for  presenta- 
tion on  scheduled  Army  recruiting  shows  the  producer  is  prep- 
ping.  .  .  .  Sewell  Clark,  free  lance  short  story  and  article  writer, 
has  joined  CBS  Hollywood  Press  Information  staff,  replacing 
William  Froug,  who  is  resigning  to  join  the  Columbia  Pacific 
Network  writing  department.  .  .  .  Frank  McLatchy,  sales  manager 
of  KSL  and  KSL-TV,  Salt  Lake  City,  was  in  Hollywood  recently 
for  several  days  conferences  with  CBS  executives.  .  .  .  Early  in 
December,  Standard  Transcriptions  will  ship  to  all  its  subscriber 
stations  a  Christmas  gift  in  the  form  of  a  clever  half-hour  dra- 
matic fantasy,  "Pokey,  The  Christmas  Elf,"  produced  by  Jack 
Parker  and  staff  at  WSAM,  Saginaw,  Michigan  last  Christmas. 
.  .  .  Ray  Noble,  maestro  for  CBS'  "Edgar  Bergen-Charley  Mc- 
Carthy Show,"  recently  cut  four  sides  for  Columbia  records 
Doris  Day  is  vooalist  starred  on  the  records. 

ir      ir      ir  it 

•  •  •  KFMV  in  cooperation  with  the  Los  Angeles  Public  Library 
will  present  five  concerts  per  week,  Monday  through  Friday,  consisting 
of  outstanding  recorded  music  from  the  Library's  vast  collection.  The 
Public  Library  has  been  broadcasting  one  program  a  week  over  KFMV 
and  this  is  an  extension  of  its  radio  activities.  .  .  .  Cy  Howard  has 
penned  a  new  comedy  series  starring  Prof.  Kropotkin  and  Mrs.  O'Reilly, 
otherwise  Hans  Conreid  and  Gloria  Gordon.  The  new  CBS  "package" 
will  be  scirpted  under  his  direction  by  Stanley  Adams  and  Roland 
MacLane,  who  now  pen  "Irma,"  .  .  .  Eileen  Wilson  is  set  through  March 
on  the  Hit  Parade.  The  American  Tobacco  Company  has  picked  up  her 
third  option.  .  .  .  Paul  Franklin,  writer-producer  of  KHJ-Don  Lee's  "Red 
Ryder"  series,  is  now  busy  in  his  new  capacity  as  president  of  the 
Radio  Writers  Guild,  a  position  to  which  he  has  just  been  elected. 

ir      ir      ir  ir 

•  •  •  Jack  Smith  will  celebrate  his  1000th  program  over 
CBS  for  the  same  sponsor,  Oxydol,  on  Jan.  5,  and  plans  are  now 
being  completed  for  a  gala  celebration.  .  .  .  Teevee  Productions 
announce  that  they  have  purchased  the  vido  rights  to  the  L. 
Frank  iBaum  "Oz"  books;  the  Crime  Club  books;  and  all  of  the 
Treasury  Department  material  contained  in  the  T-Men  series. 
This  is  part  of  a  newly  established  policy,  where  Teevee  has 
earmarked  a  substantial  sum  to  purchase  material  which  in  itself 
has  a  public  following.  .  .  .  Jack  Bailey's  "Queen  for  a  Day" 
airer  will  be  given  a  39-week  test  on  television  by  the  sponsor 
beginning  immediately  after  the  first  of  the  year.  Bailey  will 
be  seen  only  on  Mutual  Don  Lee's  Los  Angeles  station  KTSL, 
during  this  test  run,  to  be  presented  as  a  weekly  night-time 
half-hour  show. 

ir      ir      it  iz 


Four  AP  Veterans 
Upped  To  New  Posts 


(Continued  from  Page  1) 

in  New  England  and  New  York 
state.  The  Ohio,  Kentucky,  Ten- 
nessee, Indiana,  Illinois  and  Michi- 
gan area  will  be  under  Gerald 
Swisher,  while  Mark  Knight  of 
Seattle  will  cover  Washington, 
Oregon,  Idaho,  Montana  and  Wyom- 
ing. 


Contestant  From  KGGM 
Wins  Lux  Theater  Award 


Jackie  Lee  Barnes,  representing 
station  KGGM,  Albuquerque,  N.  M., 
has  been  judged  the  "most  beautiful 
fifteen-year-old  girl"  in  America,  it 
was  announced  over  the  CBS  net 
Sunday  night  on  the  "Lux  Radio 
Theater." 

Selected  from  total  of  160  regional 
fifteen-year-old  winners  by  June 
Haver  and  Mark  Stevens,  Jackie  Lee 
is  the  winner  in  a  nationwide  con- 
test begun  last  August  in  conjunc- 
tion with  the  fifteenth  anniversary 
of  the  "Lux  Radio  Theater."  She 
will  receive  an  all  expense  10-day 
trip  to  Hollywood  during  her  Xmas 
vacation  as  the  guest  of  Miss  Haver, 
a  screen  test,  television  test,  a  com- 
plete wardrobe  and  an  invitation 
to  appear  on  the  Radio  Theater. 


BALTIMORE 

Leads  the 
Nation* 

TV  SHARE  OF  TOTAL  BROADCAST  AUDIENCE 
AUGUST  ■  SEPTEMBER.  1949 
SUN.  THRU  SAT  EVE  •  4:00-  10,00  IOCAI  TIME 

O  o  o  s  S 


Baud  »n  C.  £.  Hooptr't  "TV  Aiidlinoi  Indai and  TV  Tr.ndi"  In  ■ ug.-Sapi-  '949 


IN  MARYLAND 
MOST  PEOPLE  WATCH 

WMAR-TV 

The  Sunpapers  Station 

channel-  2 

BALTIMORE,  MARYLAND 

TELEVISION   AFFILIATE  OF  THE  C0LUNII1  IR0«DC»TI«5  SYSTEM 


Section  of  RADIO  DAILY,  Tuesday,  December  6,  1949 — TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


URGE  U.  S.-CANADA  SHOW-SWAP 


TELE  TOPKS 


TWO  THOUGHTS  come  immediately  to 
'  mind  in  watching  the  proceedings  of 
the  United  Nations  on  CBS.  One  is  that 
here  is  excellent  material  for  in-school 
use;  it  is  undoubtedly  one  of  the  most 
important  functions  TV  can  perform.  It 
is  lamentable,  therefore,  that  most  schools 
are  not  taking  advantage  of  the  oppor- 
tunity and  that  too  many  children  regard 
video  only  as  a  vehicle  for  Hopalong  Cas- 
sidy,  Captain  Video  and  Milton  Berle.  TV 
probably  will  be  standard  school  equip- 
ment some  day,  but  we  wish  the  process 
could  be  hastened.  .  .  .  Our  second 
thought  was  one  of  regret  that  the  UN 
pickups  are  reaching  only  a  woefully  small 
segment  of  set  owners.  Of  course  the 
main  reason  for  this  is  that  the  sessions 
are  held  when  most  people  are  at  work; 
this  cannot  be  changed.  What  is  being 
overlooked,  however,  is  the  possibility  of 
a  daily  UN  roundup — similar  to  the  AM 
program  prepared  by  the  UN  radio  staff 
— using  edited  highlights  of  the  off-the- 
tube  footage.  This  project  should  be 
undertaken  by  the  four  webs  and  the 
UN,  with  every  station  airing  the  show 
at  night.  We  have  nothing  but  praise  for 
the  present  series,  but  public  service  pro- 
grams mean  nothing  unless  they  reach  as 
much  of  the  public  as  possible. 

• 

XA/HATEVER  HAPPENED  TO:  NBC's 
*  »  school  series,  ABC's  "Li'l  Abner," 
DuMont's  operas?  .  .  .  Ernie  Simon  cele- 
brated his  first  anniversary  on  WBKB  a 
week  early  by  lining  up  a  new  bankroller, 
a  Chicago  retail  outlet.  .  .  .  TV  Digest, 
Philadelphia  program  guide,  has  been 
inked  by  WFIL-TV  for  sponsorship  of 
the  WPIX  Film  Package  No.  3,  beginning 
Dec.  II.  Features  will  be  aired  Sunday 
afternoons.  .  .  .  Chesebrough  adding 
WSB-TV,  Atlanta,  to  its  "Greatest  Fights" 
lineup  on  NBC.  Cayton  agency  has  the 
account.  .  .  .  Mohawk  Carpet  Mills  will 
chop  two  days  a  week  off  its  "Showroom" 
strip  when  Morton  Downey  exits  the 
stanza  at  the  end  of  this  week.  Roberta 
Quintan  will  take  over  the  NBC  series 
Monday-Wednesday-Friday  beginning  next 
week. 

• 

THE  ANNUAL  EXHIBITION  of  the  Art 
■  Directors  Club  of  New  York,  now  in 
its  29th  year,  will  include  tele  commer- 
cials for  the  first  time.  Show  will  be  held 
in  the  club's  headquarters,  April  19-29, 
with  the  415  members  of  the  group  acting 
as  judges.  Material  appearing  between 
Feb.  15,  1949,  and  Feb.  15,  1950,  will  be 
eligible.  .  .  .  Jon  Gnagy's  "You  Are  An 
Artist,"  on  NBC  since  Dec.  12,  1946,  will 
be  bankrolled  on  WNBT  by  Doubleday  & 
Co.  Pact,  for  52  weeks,  was  placed 
through  Huber  Hoge  &  Sin.  .  .  .  With 
its  only  station,  WDAF-TV,  on  the  air 
since  Oct.  16,  Kansas  City  had  a  total  of 
20,434  sets  installed  as  of  Nov.  30. 


Programming  Report 
By  Ross  Organization 


"A  slight  recession"  in  the  number 
of  current  programs  and  weekly 
programming  hours  of  six  New 
York  stations  in  comparison  with 
May  figures  was  reported  yester- 
day by  Ross  Reports.  Also  reported 
by  the  study  was  a  trend  toward 
dramatic  shows. 

"Although  one  more  station,  WOR- 
TV,  has  begun  weekly  telecasting 
operations  since  our  May  study," 
the  report  said,  "there  are  actually 
less  programs  being  telecast,  totaling 
a  slightly  higher  number  of  hours 
at  the  height  of  this  cycle — 251  pro- 
grams weekly  now,  253  in  May; 
1093  quarter-hours  weekly  now, 
1053  quarters  hours  in  May." 

Accountable  in  part  for  the  de- 
line,  Ross  said,  were  the  fact  that 
WJZ-TV  and  WOR-TV  are  off  the 
air  two  days  a  week,  cancellation 
by  WNBT  of  several  afternoon 
shows  and  the  end  of  the  baseball 
season. 

The  report  stated  that  dramatic 
shows,  combined  with  situation 
comedies  now  total  40  programs  and 
70  quarter-hours  a  week,  compared 
with  18  programs  and  46  quarter- 
hours  in  May.  The  report  noted 
also  a  slight  increase  in  film  shows 
and  a  decrease  in  giveaways. 

WNBT,  Ross  said,  now  airs  60 
programs  totaling  168  quarter-hours 
a  week  against  73  shows  and  209 
quarter-hours  in  May.  WJZ-TV  has 
dropped  17  programs,  now  airs  32 
for  a  total  of  134  quarter-hours. 
WCBS-TV  has  increased  its  output, 
by  adding  the  UN  sessions,  now 
carries  59  programs  compared  to 
50  and  253  quarter-hours  against  240 
in  May,  the  report  said. 


Nielsen's  Top  Ten 

(New  York,  Oct.-Nov.) 

Texaco  Theater            NBC  74.3 

Toast  Of  Town             CBS  50.5 

Talent  Scouts               CBS  49.3 

The  Goldbergs             CBS  48.9 

Philco  Playhouse          NBC  39.3 

Suspense                       CBS  37.5 

S'.udio  One                  CBS  36.7 

Godfrey  Friends            CBS  35.2 

Fun  For  All                NBC  34.3 

Fireside  Theater          NBC  33.4 


DuMonl  Sets  Plans 
For  Web  Daylimer 


"Shopper's  Matinee,"  the  two- 
hour  daytimer  to  be  inaugurated 
on  the  Du  Mont  web  Monday  will 
include  21  entertainment  segments 
and  12  one-minute  spots  for  com- 
mercials, James  Caddigan,  program 
director,  said  yesterday  in  announc- 
ing completion  of  plans  for  the 
show. 

Will  Tie  S"gs  Together 

Various  segs  will  be  tied  together 
by  Minnie  Jo  Curtis,  as  an  em- 
ployee of  the  department  store  in 
which  the  show  is  set.  Musical  por- 
tions will  be  handled  by  Susan  Raye, 
Dorothea  McFarland  and  the  Jene 
Bartel  Quartet.  Sydney  Smith  and 
Fanney  Engel  will  preside  over  ser- 
vice segs. 

Program  will  be  aired  at  2  p.m., 
EST,  a  half-hour  after  the  conclu- 
sion of  Dennis  James'  "Okay 
Mother,"  being  extended  to  the  web 
by  Sterling  Drug.  Web  is  now  au- 
ditioning shows  for  a  stanza  to  fill 
in  between  the  two  programs. 


Press-Time  Paragraphs 


Avco's  Craig  Sees 
Canada  TV  Boom 
As  In  V.  S. 

Montreal — John  W.  Craig,  Avco 
vice-president  and  general  mana- 
ger of  its  Crosley  Division,  yester- 
day urged  an  exchange  of  TV  pro- 
grams between  Canada  and  the 
United  States  and  predicted  that 
tele  will  become  an  element  of 
prime  importance  in  Canada's  econ- 
omy as  it  is  doing  in  the  U.  S. 

Referring  to  the  government's  TV 
policy.  Craig  said,  "I  have  seen  sev- 
eral statements  to  the  effect  that 
Canadian  television  should  be  for 
Canadians,  and  not  a  means  of 
broadcasting  non  -  Canadian  visual 
material  in  this  country. 

"Basically,  it  is  very  true  that 
any  nation's  communications  media 
should  be  devoted  to  native  arts, 
science  and  progress.  But  isolation- 
ism here,  as  elsewhere,  could  easily 
be  carried  too  far.  We  will  miss  an 
historic  opportunity  if  we  fail  to 
encourage  an  exchange  between  our 
countries.  And  bv  exchange,  I  most 
certainly  mean  b">th  wavs." 

Referring  to  the  color  hearings 
which  have  been  re"essed  by  the 
FCC  to  February.  Craig  said  the 
bulk  of  the  industry  is  urging  that 
no  color  standards  b°  set  until  they 
can  be  fullv  comnatible  with  ex- 
isting standards.  He  dpfined  "com- 
patible" as  meaning  that  existing 
sets  must  be  able,  without  extra 
cost  or  inconvenience,  to  receive  in 
bla^k-and-white  all  oroerams  trans- 
mitted, whether  thev  are  transmit- 
ted in  color  or  in  black-and-white. 
This  is  necessary,  he  said,  to  make 
sure  that  color  as  given  to  the  pub- 
lic w'll  n^t  result  in  obsolescence 
of  the  millions  of  sets  already  in  use. 

The  Avco  official  predicted  200,000 
receivers  would  be  produced  in 
lOKo  and  that,  total  sets  in  use  by 
1S)R?  would  be  more  th^>n  twenty 
million.  with  some  7*000.000  per- 
sons in  TV's  dav-to-day  audience, 
and  700  stations  on  the  air. 


Three  New  Commercials  Inked  By  WTMJ-TV 

Milwaukee — Sale  of  three  new  local  shows  was  announced  yesterday 
by  WTMJ-TV.  Miller  Brewing  Co.,  through  Klau-Van  Pietersom- 
Dunlap,  inked  "High  Life  Time,"  a  weekly  half-hour  musical  with 
Tommy  Sheridan;  "Tele  Talent  Time,"  talent  showcase,  was  signed 
by  Millwaukee  Sewing  Machine  Co.,  through  Dayton  Johnson  and 
Hacker,  and  Boston  Store  signed  for  "Something  To  Do."  a  children's 
stanza,  through  Loise  Mark  agency. 

WSB-TV  Sells  Basketball  Sked 

Atlanta — WSB-TV  has  obtained  exclusive  TV  rights  to  the  home 
schedule  of  the  Georgia  Tech  basketball  team,  according  to  John 
M.  Outler,  Jr.,  general  manager.  All  ten  games  will  be  sponsored  by 
General  Electric  Supply  Corp.,  with  I  had  Horton,  station's  sports 
director,  calling  plays. 


WPIX  Ups  Spot  Rates 

Increases  in  rat^s  for  soot  an- 
nouncements on  WPIX  after  the 
first  of  Januarv  were  announced 
on  Fridav  by  Robert  L.  Coe,  sta- 
tion manager.  The  new  rate  for 
a  one-minute  snot  will  be  uoped 
to  $200  from  $150.  A  20-second  spot 
will  be  boosted  from  $90  to  $150. 


Luce  Doing  Navy  Films 

Washington,  D.  C. — Dean  Luce. 
WMAL  announcer,  is  narrating  a 
series  of  training  films  for  the  Uni- 
ted States  Navy.  Luce  does  sports 
commentary  as  well  as  straight 
announcing  on  WMAL-TV. 


{ 


8 


RADIO  DAILY 


Tuesday.  December  6.  1949 


Lever  Bros.  Moves 
Headquarters  To  N.Y. 


(Continued  from  Page  1) 

completed  the  construction  of  a  new 
twenty-story  office  building  on  the 
west  side  of  Park  Avenue  between 
53rd  and  54th  Streets  by  the  fall 
of  '51  at  which  time  the  entire  or- 
ganization will  be  bureaued  in  the 
new  building.  Lever  offices  were 
formerly,  until  5  p.m.  last  Thursday, 
as  a  matter  of  fact,  at  50  Colonial 
Drive,  Cambridge. 

According  to  the  soap  people, 
every  available  mover  in  the  Boston 
area  was  recruited  for  the  task  of 
transporting  the  more  than  150,000 
pieces  of  furniture  and  office  equip- 
ment to  New  York  over  the  week- 
end. 

Lever  Brothers  two  months  ago 
established  a  housing  bureau  in 
New  York  and  in  that  time  pre- 
pared a  list  of  7,745  dwelling  units 
available  within  a  35-mile  radius 
of  the  central  offices  for  the  in- 
spection of  company  employees  who 
moved  down  from  the  Boston  area. 
Included  were  a  broad  price  and 
size  range  to  meet  specific  require- 
ments of  Lever  staffers. 

In  addition,  the  firm  set  up  a 
personnel  office  in  New  York  to 
recruit  new  employees  to  augment 
the  staff  and  also  establish  a  Boston 
bureau  to  aid  moving  employees 
dispose  of  their  Boston  area  homes 
with  minimum  inconvenience. 

Headquarters  of  three  Lever  sub- 
sidiaries— Pepsodent,  John  F.  Jelke 
and  Harriet  Hubbard  Ayer,  Inc. — 
will  move  into  the  newly  centralized 
New  York  offices  on  Jan.  1. 

According  to  a  company  spokes- 
man, the  firm's  manufacturing  plants 
are  not  affected  by  the  move.  Plans, 
he  said,  are  for  $55  million  "faith 
in  the  future"  expansion  program 
which  includes  the  construction  of 
additional  manufacturing  plants  in 
various  parts  of  the  country. 

Commenting  on  the  move,  Luck- 
man  said,  "New  York  is  the  world's 
greatest  capital  of  trade  and  com- 
merce. Having  our  headquarters 
here  will  bring  us  into  direct  con- 
tact with  all  phases  of  the  nation's 
specialized  activities  which  are  so 
essential  to  the  advertising,  mer- 
chandising and  sale  of  our  products, 
and  the  conduct  and  administration 
of  our  business." 


Oklahoma  Broadcasters 
To  Exchange  AP  News 

Oklahoma  City — A  pledge  to  fur- 
nish news  to  other  Associated  Press 
members  has  been  made  by  Okla- 
homa AP  broadcasters.  James  L. 
Todd  of  KSIW,  Woodward,  keynoted 
the  idea  at  a  meeting  of  a  new  or- 
ganization of  Oklahoma  AP  mem- 
ber stations  when  he  said  "We  must 
furnish  our  coverage  to  each  other." 

The  broadcasters  present  agreed 
that  stations  had  the  same  respon- 
sibility as  AP  newspapers  and 
promised  to  turn  over  tips  or  stories 
to  AP  bureaus  in  Oklahoma  City 
and  Tulsa. 


NETWORK  SONG  FAVORITES 

The  top  30  songs  of  the  week  (more  in  case  of  ties),  based 
on  the  copyrighted  Audience  Coverage  Index  Survey  of 
Popular  Music  Broadcast  over  Radio  Networks.  Published 
by  the  Office  of  Research,  Inc.,  Dr.  John  Peatman,  Director. 
Survey  Week  of  November  25-December  1,  1949 

TITLE  PUBLISHER 

A   Dreamer's    Holiday  Shapiro-Bemstein 

A  Thousand  Violins  Paramount 

Ain't  She  Sweet  Advanced 

Dear  Hearts  And  Gentle  People  E.  H.  Morris 

Don't  Cry   Joe  Harms 

Hush  Little  Darlir.'  Michael 

I  Can  Dream  Can't  I  Chappell 

It's  A  Wonderful  Life  Lombardo 

I've  Got  A  Lovely  Bunch  Of  Cocoanuts  Cornell 

Jealous  Heart  Acuff  &  Rose 

Just   For   Fun  Paramount 

Last  Mile  Home  Leeds 

Maybe  It's  Because  Bregman-Vocco-Conn 

Mule  Train  Walt  Disney 

My  Street  Campbell 

Now  That  I  Need  You,  (Where  Are  You)  Famous 

O'd  Master  Painter  Rcbbins 

River   Seine  Remick 

Room  Full  Of  Roses  Hill  &  Range 

Rudolph,  The  Red-Nosed  Reindeer  St.  Nicholas 

She  Wore   A  Yellow  Ribbon  Regent 

Slipping    Around  Peer 

Someday  You'll  Want  Me  To  Want  You  Duchess 

Stay  Well  Chappell 

That  Lucky  Old  Sun  Robb'ns 

Thero's  No  Tomorrow  Paxton 

Toot  Toot  Tootsie  Goodbye  Feist 

Younger  Than  Springtime  Chappell 

You're  Breaking  My  Heart  Mellin 

You're  In  Love  WMH  Someone  Kramer- Whitney 

SEASONAL  CHRISTMAS  SONGS 

Santa  Claus  Is  Comin'  To  Town  Feist 

White  Christmas  Berlin 


Second  Croup 

TITLE  PUBLISHER 

A  Man  Wrote  A  Song  Henry  Spitzer 

Bye  Bye  Baby  I.  J.  Robbins  &  Sons 

Charlie  My  Boy   Bourne 

Daddy's  Little  Girl  Beacon 

Envy  Encore 

Festival  Of  Roses    Witmark 

Happy   Times  Harms 

I  Never  See  Maggie  Alone  Bourne 

I  Want  You  To  Want  Me  To  Want  You   Mills 

If  I  Ever  Love  Again  Paxton 

Johnson    Rag  Miller 

Let's    Harmonize  Santly-Joy 

Lonely    Girl  Mogul 

Meadows   Of   Heaven  Laurel 

Merry  Christmas  Waltz  Advanced 

Scattered   Toys  Goldmine 

Souvenir   Beacon 

Story  Of  Annie  Laurie  Santly-Joy 

Through  A  Long  And  Sleepless   Night  Miller 

'Way   Back   Home  Bregman-Vocco-Conn 

Wishing  Star  Broadcast  Music 

You  Told   A  Lie  Bourne 

You're  My  Thrill  Sam  Fox 

Copyright,  1949  by  Office  of  Research,  Inc. 


Utilities  Group  Gels 
Transit-Radio  Plea 


(Continued  from  Page  1) 

cars  and  buses,  with  WWDC-FM 
programming  under  the  terms  of 
a  contract  with  Transit  Radio,  Inc. 
The  possibility  of  similar  installa- 
tions in  the  transit  facilities  of 
numerous  other  cities  is  said  to 
hinge  upon  the  outcome  of  the 
fracas  here,  where  hundreds  of  irate 
citizens  have  charged  that  the  street- 
car radio  violates  their  Constitu- 
tional rights. 

The  transit  company  said  yester- 
day that  the  decision  on  the  Con- 
stitutional question  is  beyond  the 
power  of  the  utilities  commission. 
If  it  were  with  PUC  authority,  how- 
ever, the  brief  said,  "the  intervenors 
want  to  cut  the  First  Amendment 
to  promote  a  society  of  mutes,  with 
each  individual  completely  free  to 
silently  and  exclusively  commune 
with  his  own  ideas  and  thoughts. 
A  society  of  ascetics  and  introverts 
is  obviously  the  interventors'  objec- 
tive, but  the  founding  fathers  gave 
them  no  hope  for  such  a  society." 

The  brief  said  the  actions  of 
Capital  Transit  and  Transit  Radio 
are  the  actions  of  individuals,  not 
of  the  Federal  government,  and  thus 
are  not  controlled  by  the  First  and 
Fifth  Amendments. 

In  fact,  the  brief  continued,  the 
action  by  the  protestants  is  itself 
a  violation  of  the  Fifth  Amendment. 
"The  action  would  deprive  Capital 
Transit  and  Capital  Radio  of  their 
liberty  to  contract  and  of  their 
property  without  due  process  of  law 
and  without  just  compensation,"  the 
brief  said. 


Joins  CBS  In  Hollywood 

Los  Angeles,  Calif. — Sewell  Clark, 
free-lance  short  story  and  article 
writer,  joined  the  CBS  Hollywood 
press  information  staff  recently,  re- 
placing William  Froug,  who  is  re- 
signing to  join  the  Columbia  Pacific 
Network  writing  department. 


WEVD 
117-119  W  46  SL 
HENRY  GREENFIELD.  Mg.  Director  N.Y.19 


The  National  Daily  Newspaper  of  Commercial  Radio 


VOL.  49,  NO.  44 

NEW  YORK.  WEDNESDAY,  DECEMBER  7.  1949 

TEN  CENTS 

RADIO  RECEIVER  SHORTAGE  REPORTED 


WINS  Employees  Hit 
Pope  Language  Plan 


Washington  Bureau  of  RADIO  DAILY 

Washington — Attacking  the  whole 
idea  of  turning  a  major-powered 
|  station  to  foreign-language  broad- 
casting, former  FCC  chairman  James 
Lawrence  Fly  yesterday  called  upon 
the  Commission  to  withhold  ap- 
proval of  the  recently  completed 
purchase  of  WINS,  New  York,  by 
Generoso  Pope,  New  York  publisher 
and  present  licensee  of  WHOM,  New 
York.  The  Fly  petition  was  filed  on 
behalf  of  employes  of  WINS,  which 
(Continued  on  Page  6) 


Jordan  Re-elected  Pres., 
Of  Texas  AP  Broadcasters 


Charles  B.  Jordan,  vice  president 
of  KFJZ  of  Fort  Worth,  has  been 
reelected  president  of  the  Texas  As- 
sociated Press  Broadcasters  Associa- 
tion. The  election  was  conducted  by 
mail  ballot  pursuant  to  a  decision  at 
the  Association's  annual  meeting  at 
Dallas,  October  2. 

Others  elected  are:  Pat  Flaherty. 
KPRC,  Houston,  vice  president  suc- 
ceeding Joe  Leonard,  Jr.,  KGAF 
Gainesville,  and  Jim  Alderman 
WRR,  Dallas,  reelected  secretary- 
treasurer. 


Standard  Oil  Sponsors 
The  Cleveland  Symphony 

Cleveland,  Ohio  —  WTAM  will 
originate  a  series  of  ten  weekly 
broadcasts  of  the  Cleveland  Sym- 
phony Orchestra.  The  ten  twilight 
concerts,  under  the  sponsorship  of 
the  Standard  Oil  Company  of  Ohio, 
will  be  fed  to  a  network  of  nine 
other  Ohio  radio  stations.  The  first 
broadcast  will  be  aired  Sunday, 
(Continued  on  Page  2> 


For  Top  Vets 

The  Disabled  American  Veter- 
ans are  making  available  to  all 
stations,  without  charge,  a  third 
series  of  six  iive-minute  platters 
lauding  individual  disabled  vet- 
erans who  have  had  outstanding 
rehabilitation  experiences.  Tran- 
scriptions star  Cornel  Wilde  and 
David  M.  Brown,  DAV  national 
commander  and  the  organ  music 
of  Hank  Sylvern. 


Catty  Affair 

Radio  personalities  will  have 
entries  in  the  Empire  Cat  Club 
show  which  opens  Thursday  at 
the  McAlpin  Hotel  in  New  York 
City.  Among  those  showing  cats 
are  John  Reed  King,  Allen  Pres- 
cott,  Lyle  Van,  William  Gargan 
and  Bob  Poole.  June  Havoc  is 
flying  her  Persians  here  from 
Hollywood  and  Jim  O'Bryon, 
publicity  director  of  Mutual,  will 
serve  as  custodian  of  the  movie- 
land  felines.  The  cat  show  is 
being  staged  as  a  benefit  for 
the  Police  Athletic  League. 


Oil  Co.  Sponsors 
Basketball  Sked 


Philadelphia  —  Atlantic  Refining 
Company  will  sponsor,  via  AM  or 
TV,  a  total  of  77  college  basketball 
games  in  four  cities  between  now 
and  next  March,  it  was  announced 
yesterday.  Full  scale  local  promo- 
tion of  the  broadcasts  and  telecast? 
will  support  the  oil  company's 
ampaign. 

Richard  Borden,  Atlantic  adver- 
tising manager,  said  that  games 
would  be  sponsored  in  Philadelphia. 
Syracuse,  Newark,  N.  J.,  and  Buffalo; 
(Continued  on  Page  8) 

Novik  Signs  A.F.L.  Show 
On  Coast  Starting  Jan.  2 

West  Coast  Bureau  oft  RADIO  DAILY 
Hollywood — Morris  S.  Novik  has 
arranged    with    Don   Lee   for  an 
A.  F.  of  L.  program  starting  Janu- 
ary 2nd,  to  be  heard  at  10: 15  p.m. 
(Continued  on  Page  2) 


Major  Set  Mfrs.  Misjudge  Demand  For 
Christmas  Gift  Sets;  Dealers 
Unable  To  Fill  Orders 


14th  Dist.  Members 
Convene  At  Sail  Lake 


Salt  Lake  City— With  125  broad- 
casters in  attendance  the  14th  Dis- 
trict NAB  session  got  under  way  at 
the  Hotel  Utah  on  Monday  with 
Hugh  Terry,  manager  of  KLZ,  Den- 
ver, and  district  director,  presiding. 

Highlighting  the  three-day  session 
are  many  unusual  activities  which 
are  being  used  to  focus  attention  on 
both  radio  and  television.  These  in- 
clude address  by  Maurice  Mitchell, 
director  of  Broadcast  Advertising 
Bureau,  before  the  Salt  Lake  ad 
(Continued  on  Page  6) 

Fulton  Lewis  Interviewed 
At  New  York  Conference 


Fulton  Lewis,  Jr.,  Mutual  com- 
mentator, came  to  New  York  yester- 
day for  a  press  conference  at  the 
offices  of  the  American  Pacific  In- 
dustrial Corp.,  which  was  attended 

(Continued  on  Page  2) 

Newell-Emmett  Dissolve; 

Form  New  Agency 

Newell-Emmett  Co.  will  dissolve 
its  partnership  on  December  31,  it 
was  announced  on  Monday.  How- 
ever, the  business  will  be  carried  on 

(Continued  on  Page  2) 


Radio  Goes  To  Bow-Wows; 
Dog  Hits  Big  Gaines  Jackpot 


One  of  the  wackiest  promotional- 
publicity  stunts  in  a  dog's  age  kicks 
off  tomorrow  morning  when  a  re- 
ception committee  composed  en- 
tirely of  dogs  (canines)  "represent- 
ing various  city  and  state  officials 
and  celebrities  of  the  entertainment 
and  society  world"  turns  out  at  La 
Guardia  airport  to  greet  "Konrad 
von  Wesdell,"  Daschund  winner  of 
Gaines  Dog  Food  "Lucky  Dog" 
contest,  when  he  arrives,  with  his 


owners,  from  Nashville,  Tenn.,  to 
claim  his  prizes.  'Konrad'  was  se- 
lected "top  dog"  over  105  other 
canine  winners  in  a  contest  that 
satires  every  give-away  program 
ever  conceived. 

Masterminded  by  Benton  & 
Bowles,  the  promotion  stunt  calls 
for  having  the  dog  met  at  the  air- 
field by  his  own  Crosley  station 
wagon  and  two  lavender-liveried 
(Continued  >"n  Page  8) 


An  unexpected  holiday  de- 
mand for  radio  receivers  has 
caught  many  large  radio  man- 
ufacturers unprepared,  a  Ra- 
dio Daily  survey  revealed 
yesterday.  Leading  companies 
converted  a  large  part  of  their 
production  facilities  to  build- 
ing television  sets  in  antici- 
pation of  a  reduced  demand 
(Continued  on  Page  5) 

Cities  Covered  By  TV 
Linked  In  ABC  Web 

ABC  has  set  aside  a  special  57-sta- 
tion  radio  network  covering  the 
cities  in  the  country  with  video 
stations  now  in  operation  and  is 
offering  this  line-up  to  TV  receiver 
manufacturers  for  advertising  pur- 
poses, it  was  announced  yesterday. 

In  a  letter  to  TV  set  manufactur- 
ers and  their  agencies,  ABC,  the 
first  net  to  offer  such  a  specialized 
TV  set  market  points  out  that  with- 

(Continued  on  Page  6) 

Three  Jersey  Stations 

Plan  Anniversaries 


Three  New  Jersey  radio  stations 
will  celebrate  anniversaries  with 
special  programs  this  week. 

WVNJ  in  Newark  will  mark  its 
first  year  on  the  air  with  a  one-hour 
broadcast  today  from  5  to  6  p.m.; 
(Continued  on  Page  2) 


Documentary 

"Punishment  without  Crime." 
a  hard-hitting  documentary  scrip- 
ted by  Lou  Hazam.  will  high- 
light racial  and  religious  intol- 
erance in  the  United  States  next 
Sunday  over  NBC's  "Living — 
1949."  Program  will  show  how 
best  to  contend  with  "hate"  or- 
ganizations, prejudice  and  dis- 
crimination by  recounting  a  ser- 
ies of  eight  case  histories. 


_  _  _  _  _    gkMi.  Wednesday.  December  7.  1949 

RADIO  DAILY — 


Vol.  49,  No.  44      Wed.,  Dec.  7,  1949      10  Cts. 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch.  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  AlicOL'te, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily. 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Cable  address:  Radaily,  New  York. 

WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tata,  Manager. 
612  N.  Michigan  Ave. 
Phone:  Superior  7-1044 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
under  the  act  of  March  3,  1879. 


FINANCIAL 


(.December  6) 


NEW  YORK  STOCK  EXCHANGE 


ABC   

Admiral  Corp. 
Am.  Tel.  &  Tel. 

CBS  A   

CBS  B   

Philco   

Philco  pfd  

RCA  Common 
RCA  1st  pfd.   .  .  . 
Stewart-Warner  .  . 
Westinghouse 
Westinghouse  pfd. 
Zenith   Radio    .  .  . 


.  75/8 
.  29% 
.1481/4 

253/8 
.  25  V4 

293/4 

82 
•  12% 

73 
.  121/4 
.  30 
IOIV2 
.  311/4 


7% 
293/4 
148 
25V8 
251/s 
29l/2 
82 
123/4 

73 
121/s 

293/g 
1 01 1/4 

301/4 


7%   

293/4   

H81/4  +  1/4 

25V4   

25%  —  % 
291/2  —  1/4 
82     —  HA 

123/4   

73   

121/4  +  % 

297/g  +  V- 

IOIV2  +  V- 

31%  +  3/4 


NEW  YORK  CURB  EXCHANGE 
Hazeltine  Corp.    ..  17       16%    16%  — 
Nat.  Union  Radio.  .     2%      2l/2      2'/2  — 


% 


OVER  THE  COUNTER 


Bid 


DuMont  Lab   14 

Stromberg-Carlson    12 


Asked 
15 

131/4 


KIT  Joining  NBC 

KIT,  Yakima,  Wash.,  will  be  affili- 
ated with  NBC's  sound  broadcasting 
network  effective  Jan.  1,  1950,  Easton 
C.  Woolley,  director  of  Stations  De- 
partment for  the  network  an- 
nounced yesterday. 

KIT,  which  becomes  the  172nd 
member  of  the  NBC's  radio  network, 
is  owned  by  Carl  E.  Haymond.  The 
power  of  the  station  is  5,000  watts 
during  the  day  and  1,000  watts  at 
night. 


*  COmiNG  AND  GOING  * 


A.  E.  JOSCELYN,  director  of  operations  for 
CBS  in  Hollywood,  has  returned  to  the  film 
capital  after  having  attended  the  meeting  of 
the  16th  District,  NAB,  which  was  held  in 
Phoenix,  Ariz. 

CRIS  RASHBAUM,  Eastern  sales  representa- 
tive of  KTLA,  Paramount's  station  in  Los 
Angeles,  is  expected  back  in  New  York  today 
following  a  10-day  visit  to  the  West  Coast 
station. 

J.  B.  FUQUA,  owner  and  manager  of  WJBF, 
Augusta,  Ga.t  was  in  conference  yesterday 
with  Norman  Cash,  of  the  station  relations 
department  at  NBC. 

MILTON  SHREDNICK,  director  erf  music 
for  KOA,  Denver  affiliate  of  NBC,  is  spend- 
ing ten  days  in  New  York.  This  is  his  home 
town,  but  he  hasn't  been  here  since  before 
Radio  City  was  built. 

LES  MITCHEL,  producer-director  of  "Skippy 
Hollywood  Theater"  on  CBS,  is  back  in  the 
film  capital  following  a  short  business  trip 
to  San  Francisco. 


ALLEN  A.  WALSH,  audio-video  installation 
engineer  for  NBC,  has  returned  from  Chicago, 
where  during  the  past  nine  months  he  was 
assigned  to  the  construction  and  installation 
of  TV  facilities. 

WILLIAM  S.  PIRIE,  JR.,  director  of  national 
sales  for  WFBR,  Baltimore,  arrived  in  New 
York  yesterday  on  a  short  business  trip. 

SAUL  HAAS,  owner  of  KIRO,  Seattle,  Wash., 
is  now  in  Gotham.  He  was  welcomed  yester- 
day at  the  headquarters  of  CBS,  with  which 
the  station  is  affiliated. 

HOWARD  WORRALL,  general  manager  of 
KGMB,  Honolulu  outlet  of  CBS,  has  arrived 
from  Hawaii  on  station  business. 

JOHN  EDWARDS,  American  network  com- 
mentator, today  will  leave  Washington  for 
Florida,  where  he  will  replace  Bryson  Rash, 
special  features  director  of  WMAL,  who  is 
covering  President  Truman's  vacation.  Ed- 
wards will  remain  in  Key  West  for  the  dura- 
tion of  Mr.  Truman's  trip. 


Newell-Emmett  Dissolve; 

Form  New  Agency 

(Continued  from  Page  1) 

by  a  new  corporation,  Cunningham 
&  Walsh,  Inc. 

Clarence  D.  Newell,  who  founded 
the  agency  in  1919,  and  Clifford  S. 
Walsh,  an  original  associate,  will  re- 
tire from  the  agency  and  have  no 
financial  or  other  interest  in  the  new 
company.  John  P.  Cunningham, 
George  S.  Fowler,  William  Reydel, 
Richard  L.  Strobridge,  Fred  H. 
Walsh,  present  Newell-Emmett  part- 
ners, and  Earl  H.  Ellis,  G.  Everett 
Hoyt,  and  Robert  R.  Newell  will  be 
stockholders  in  the  new  agency. 

Thomas  J.  Maloney,  who  merged 
his  agency  with  Newell-Emmett  in 
1942,  says  he  will  not  be  part  of  the 
new  company,  but  will  announce 
new  plans  soon. 

Radio  accounts  handled  by  the 
agency  include  Liggett  &  Myers 
Tobacco  Co.,  Sherwin  Williams,  and 
Electrical  Auto-Lite  Co.,  Interna- 
tional Silver  Co.,  Sylvania  Electric 
Co.,  and  Liggett  &  Myers  are  among 
their  television  accounts. 


Standard  Oil  Sponsors 
The  Cleveland  Symphony 

(Continued  from  Page  1) 

January  8th  at  4:30-5:30.  The  con- 
certs will  be  under  the  direction 
of  Rudolph  Ringwall,  associate  con- 
ductor of  the  Cleveland  Orchestra. 
Other  stations  carrying  the  con- 
certs are:  WSPD,  Toledo;  WCOL, 
Columbus;  WKRC,  Cincinnati;  WLK, 
Lima;  WKBN,  Youngstown;  WHIO, 
Dayton  and  WIZE,  Springfield. 


Fulton  Lewis  Interviewed 
At  New  York  Conference 


Three  Jersey  Stations 

Plan  Anniversaries 


(Continued  from  Page  1) 

Rep.  Franklin  D.  Roosevelt.  Jr., 
Theodore  Streibert,  president  of 
WOR,  and  singer  Fran  Warren  will 
give  special  recorded  messages.  Ivan 
B.  Newman,  v-p  and  general  mana- 
ger of  the  station  will  discuss  the 
growth  and  future  plans  of  the  5  kw 
outlet. 

WMTR  To  Celebrate 

WMTR  in  Morristown  will  also 
celebrate  a  first  anniversary  with  a 
program  to  be  heard  this  Sunday, 
December  11,  from  1:05  to  1:45  p.m. 
The  past  year's  activities  and  pro- 
grams will  be  reviewed  and  greet- 
ings will  be  given  by  various  local 
officials. 

The  third  anniversary  of  WCTC 
in  New  Brunswick  will  be  observed 
on  the  same  day  with  a  special 
broadcast  in  which  WMTR  will  be 
saluted. 


(Continued  from  Page  1) 

by  100  press,  radio  and  television 
representatives.  The  conference  was 
called  in  connection  with  Lewis' 
atomic  expose  and  present  with  him 
was  Major  G.  Racey  Jordan,  former 
Air  Force  Officer,  who  disclosed 
wartime  traffic  in  atomic  materials 
to  Russia  on  the  commentator's  pro- 
gram last  week. 


Novik  Signs  A.F.L.  Show 
On  Coast  Starting  Jan.  2 

(Continued  from  Page  1) 

and  has  set  Frank  Edwards  as 
commentator.  Edwards  in  the  past, 
enjoyed  top  hooper  rating  in  Indi- 
anapolis as  commentator.  Novik 
also  arranged  to  have  the  program 
carried  live  at  7  p.m.  by  the  gar- 
ment workers  radio  station,  KWTK 
and  KFMV-FM,  Burbank,  Calif. 

The  I.L.G.W.TJ.  has  an_  application 
before  the  Commission  to  purchase 
KWIK. 

Don  Lee  network  arrangements 
were  handled  through  Mort  In- 
graham. 

Novik  left  last  night  and  will 
stop  off  in  Chicago  to  complete 
similar  arrangements  in  the  Windy 
City  area. 


Isaac  Braunfeld 

Isaac  Braunfeld,  father  of  Archi- 
bald Braunfeld,  radio  and  TV  public 
accountant,  died  Monday  in  New 
York.  Funeral  services  will  be  at 
2  p.m.,  today  at  Service  Park  West 
chapel,  115  West  79th  Street. 


Problem 
Solved 


This  little  lion  cub  got  deserted 
by  its  mother  in  the  zoo.  So  the 
female  boxer  is  playing  foster 
mother,  and  solving  all  the  baby 
lion's  problems. 

Advertisers  are  facing  some 
pretty  tough  problems  these  days 
as  the  competition  gets  stiffer  in 
the  rich  markets.  There's  an  easy 
way  to  solve  them  in  Baltimore — 
you  buy  W-I-T-H,  the  BIG  inde- 
pendent with  the  BIG  audience. 

W-I-T-H  regularly  delivers 
more  listeners-per-dollar  than  any 
other  station  in  town.  That  means 
you  can  get  BIG  results  with 
LITTLE  money  on  W-I-T-H. 

So  if  you're  looking  for  low- 
cost  results  from  radio  in  Balti- 
more, call  in  your  Headley-Reed 
man  and  get  the  W-I-T-H  story. 


Baltimore  3,  Maryland 

TOM  TINSLtY,  President 
R«pre*Ant«d  by  Headl«y-R««d 


For  a  whale  of  a  sales  job  in  the  2  biggest  markets 
in  the  West,  buy  KFRC,  San  Francisco  and  KHJ,  Los 
Angeles ...  Economy,  Complete  Coverage,  25  Years  of 
Successful  Selling -All  Yours  with  these  Key  Stations 
of  Don  Lee -the  Nation's  Greatest  Regional  Network. 


Represented  Nationally  by  JOHN  BLAIR  &  Co. 


4 


RADIO  DAILY 


Wednesday.  December  7,  1949 


LOS  ANCELES 


By  ALLEN  KUSHNER 

JIMMY  WAKELY  is  substantiating 
his  title  of  America's  No.  1  folk 
singer  by  attracting  record-breaking 
audiences  to  the  Hotel  Thunderbird, 
Las  Vegas.  Wakely  is  scoring  with 
a  number  of  old  tunes  and  has  re- 
corded for  Capitol  and  also  sung 
on  personal  appearance  tours,  fea- 
turing "Slipping  Around,"  "Lucky 
Old  Sun"  and  "Cool,  Clear  Water." 
The  Las  Vegas  press  unanimously 
raved  over  Wakely's  performance. 

Bob  Hawk,  the  CBS  quizman, 
takes  off  for  Hawaii  from  San  Fran- 
cisco via  S.S.  Lurline  on  Dec.  22, 
returns  to  Los  Angeles  Jan.  3,  put- 
ting him  at  sea  for  both  Christmas 
and  New  Year's.  His  mother  will  ac- 
company him.  The  trip  necessitates 
couple  of  extra  recording  sessions 
to  get  the  Lemac  show  ahead. 

Gene  Autry  is  an  all-Columbia 
man.  He  does  his  Western  radio 
show  on  Columbia,  films  for  Colum- 
bia Pictures,  records  for  Columbia 
Records. 

Will  Ragan,  editor  on  the  "Alka- 
Seltzer  Newspaper  of  the  Air,"  who 
teaches  a  journalism  class  at  Los 
Angeles  City  College,  invited  30 
members  of  this  class  to  the  Don  Lee 
studios  the  other  evening  to  have 
look  at  Glenn  Hardy  newscast. 

Jack  Meakin,  orchestra  leader  of 
"The  Great  Gildersleeve"  radio  pro- 
gram on  NBC,  will  emcee  a  weekly 
TV  half-hour  variety  show  on 
KTVV. 

Thomas  To  Be  Starred  On 
American  Album  Show 


Thomas  L.  Thomas,  famed  baritone 
of  the  radio  and  concert  field,  joins 
"The  American  Album  of  Familiar 
Music"  as  a  starred  vocalist  begin- 
ning with  the  broadcast  of  Dec.  18. 
The  program,  produced  by  Frank 
Hummert,  is  heard  Sundays  at  9:30- 
10  p.m.  over  NBC. 

The  other  regulars  on  the  program 
are  Donald  Dame,  tenor;  Margaret 
Daum,  soprano;  Virginia  MacWat- 
ters,  coloratura  soprano  (singing  for 
Jean  Dickenson,  who  just  gave  birth 
to  a  baby  girl  at  Doctors  Hospital, 
New  York) ;  Bertrand  Hirsch,  violin- 
ist; Arden  and  Arden,  duo-pianists; 
The  Buckingham  Choir  and  Gustave 
Haenschen's  orchestra. 


NO  HEAD? 

Some  managers  are  just  two-fisted 
salesmen  with  no  head.  My  specialty  is 
the  product:  a  large,  receptive  audi- 
ence that  any  salesman  can  sell.  I  am 
an  ammunition  expert:  programs,  news, 
promotion.  My  kind  of  station  is  well 
run,  well  liked,  well  listened  to,  well 
heeded.  I  stake  my  youth,  education, 
executive  experience,  and  part  earnings 
on  the  profits.  For  story  and  references, 
write  Box  290,  RADIO  DAILY,  1501 
Broadway,  New  York  City. 


Man  About  Manhattan.  .  . 

•  •  •  AROUND  IOWim:  Both  the  FCC  and  the  Dep't  of  Justice 
deny  that  investigation  of  the  radio  nets  under  anti-trust  regulations  is 
going  on.  .  .  .  Film  star  Gene  Baymond  and  Bernard  Scnubert  are 
putting  their  ABC  radio  show,  "Ihe  Amazing  Mr.  Malone,"  on  iilm 
and  will  offer  it  as  a  combo  AM-TV  presentation.  .  .  .  Amos  'n'  Andy 
having  one  tough  tune  trying  to  locate  a  good  video  perlormer  to  p. ay 
"Kinglish."  .  .  .  Ken  Roberts  is  the  latest  air  personality  to  turn  disc 
jockey.  His  platter  session  starts  next  week  on  WMGM.  .  .  .  Columbia 
Pictures  negotiating  with  Kathi  Norris  for  a  script  writer's  contract.  .  .  . 
Mickey  Alpert  doing  a  great  job  on  the  "Martin  Kane,  Private  Eye" 
show.  (A  lormer  top  bandsman,  he's  now  casting  director  for  Kudner 
agency).  .  .  .  With  the  male  contingent  of  the  Washington  corre- 
spondents off  to  the  Gridiron  Dinner  this  Sat.,  '  Meet  tne  Press"  will 
carry  an  ail-femme  show,  with  Mrs.  India  Edwards  as  the  guest-victim. 
.  .  .  Dolly  Dawn  packing  them  in  nitely  at  the  Caie  Society  Downtown 
in  the  Village.  .  .  .  John  Tillman  lectures  today  at  N.  Y.  U.  on  television 
production.  .  .  .  An  uptown  plastic  surgeon  has  been  getting  so  much 
television  actors'  business  that  he  had  to  engage  three  assistants  and 
is  working  and  operating  every  day  in  the  week. 

ft        ft        ft  W 

•  •  •  Sometimes  we  understimate  the  power  of  radio  and 
its  personalities.  In  this  particular  instance,  it  took  a  church 
social  at  Pleasantville,  N.  Y.,  to  mirror  the  medium's  effective- 
ness. Last  weelc.  sucn  personalities  as  Jack  Sterling,  ot  WCBS; 
Ed  and  Pegeen  Fitzgerald  and  Walter  Kiernan,  oi  WJZ;  John 
Gambling  and  Bruce  Elliot,  of  WOR  and  Norman  Brokenshire, 
of  WNBC,  projected  in  their  respective  styles  a  simple  announce- 
ment about  a  benefit  card  party  at  Holy  Innocents  Church.  The 
results:  despite  heavy  snowfall  and  hazards  of  driving,  the  party 
Friday  nite  netted  more  than  $1,000. 

ft        ft        ft  ft 

•  •  •  Still  think  that  television  is  getting  ready  to  kayo  radio? 
Then  listen  to  Jack  Gould,  of  the  N.  Y.  Times,  who  dashed  oif  some 
mighty  interesting  facts  and  figures  in  his  Sunday  pillar.  Even  by  the 
very  iigures  to  which  they  cuways  attach  so  much  importance,  says 
Jack,  the  broadcasters  are  much  too  hasty  in  writing  off  radio.  If  since 
the  war  the  number  of  TV  sets  has  increased  3  million-odd,  the  number 
of  homes  equipped  with  radio  has  risen  since  1940  by  10  million. 
In  the  first  ten  months  of  this  year,  there  were  some  1.700,000  video 
sets  manufactured.  By  comparison,  there  were  more  than  5,650,000 
radio  sets  made.  Yet  to  all  intents  and  purposes  the  broadcasting 
industry  is  acting  as  though  it  had  decided  to  disenfranchise  the  39. 
000,000  in  favor  of  the  3,000,000.  Gould,  however,  sounded  a  note  of 
warning  to  the  networks.  While  TV  won't  kayo  radio,  latter  is  doing 
its  own  spectacular  job  of  committing  hari-kari.  The  current  season  very 
well  may  be  the  most  uninspired  in  its  history.  Less  than  a  dozen  of 
the  115  sponsored  evening  shows  on  the  four  major  nets  are  fresh 
attractions  being  heard  for  the  first  time  this  fall — and  not  one  can 
lay  any  Teal  claim  to  originality. 

ft      ft      ft  ft 

•  •  •  A  dissenting  vote  to  Gould's  confidence  in  radio's 
survival,  however,  comes  from  one  of  his  conferers,  the  Herald- 
Trib's  hatchet  man,  John  Crosby.  Monday  nite  he  took  time  off 
from  a  busy  schedule  to  lecture  at  N.  Y.  U.'s  Radio  Club  on  tele- 
vision's effect  on  radio.  His  long  range  outlook:  Video  will 
eventually  dominate  with  radio  relegated  to  certain  types  of 
programs.  So  far  as  we  personally  are  concerned,  there's  nothing 
wrong  with  radio  that  good  programs  can't  cure. 

ft        ft        ft  ft 


SOUTHWEST 


DUE  to  the  quick  thinking  of 
Brown  A.  Clopton,  chief  engin- 
eer of  KLYN,  CBS  outlet  for  Amar- 
illo,  Texas,  the  notorious  Rader 
twins  and  James  Farris  are  back 
behind  the  bars  and  have  learned  a 
lesson:  "Never  hold  up  a  radio  sta- 
tion unless  you  want  the  whole  town 
to  know  about  it."  The  Rader  twins 
and  Farris  had  escaped  from  the 
County  jail  in  Amarillo  and  had 
been  the  objects  of  an  intensive 
search  by  the  police  department, 
sheriff  department  and  the  Texas 
Rangers.  They  entered  the  trans- 
mitter building  of  KLYN,  tore  out 
all  the  telephone  lines  so  that  Clop- 
ton could  not  call  the  police,  stole 
his  automobile  and  headed  for  town. 
In  a  matter  of  minutes  Clopton 
broke  into  the  network  show,  Bor- 
den's "County  Fair,"  and  said  that 
he  had  been  robbed,  his  car  stolen 
and  gave  information  as  to  which 
way  the  car  was  headed.  The  dra- 
matic search  for  the  trio  began 
shortly  after  Clopton's  message  was 
flashed  over  KLYN  and  the  Rader 
twins  and  James  Farris  were  cap- 
tured in  downtown  Amarillo  shortly 
thereafter.  Soon  after  the  broadcast 
of  Clopton's  plea,  the  studios,  police 
station  and  the  sheriff's  office  was 
Hooded  with  hundreds  of  telephone 
calls  wanting  to  relay  the  message. 

KLYN  Personnel:  Bill  Mac,  news- 
caster, recently  joined  the  staff  of 
Radio  Station  KLYN,  CBS  outlet, 
Amarillo,  Texas.  Before  joining  the 
staff  of  KLYN,  he  was  associated 
with  Station  KEVA,  Shamrock, 
Texas. 

Dallas:  Latest  radio  craze  to 
sweep  this  part  of  the  country  is 
"Musical  Bingo,"  recently  launched 
by  Liberty  Broadcasting  System,  as 
a  "winter  replacement"  for  the  high- 
Hoopered  major  league  baseball 
games.  Gordon  McLendon,  prexy 
of  the  Liberty  net  thinks  he  has 
found  the  answer  to  his  problem  of 
sustaining  his  high  audience  ratings 
in  this  new  feature  he  has  developed 
in  a  two-hour  afternoon  show  avail- 
able on  a  co-op  basis  to  the  entire 
Liberty  Chain.  Popularity  of  the 
program  is  adding  new  stations  al- 
most daily  and  has  forced  Western 
Union  to  install  special  wires  in  the 
originating  studios  of  KLIF  in  Dal- 
las, to  handle  the  daily  average  of 
over  700  telegrams  of  listeners  who 
think  they  have  "bingoed." 


ISMMf 


1949 


dentil-, 

CONFISEUR 

FRENCH  RESTAURANT 

LUNCHEON  from  $2.00 
DINNER  from  $3.00 

COCKTAIL  BAR 

famous,  ^kench  Can  Hie  A 
15  East  52nd  St. 

AIR  CONDITIONED 


I 


Wednesday,  December  7,  1949 


RADIO  DAILY: 


N€UI  BUSIN6SS 


WGN,  Chicago:  Wieboldt  Stores, 
Inc.,  Chicago,  sponsors  "The  Cin- 
namon Bear,"  4:45-5:00  p.m.,  Mon- 
day thru  Friday.  Needham,  Louis 
and  Brorby,  Inc.,  Chicago,  is  the 
agency.  Chicago  Bible  Academy  of 
Air,  Chicago,  sponsors  "Your  Bible 
Speaks,"  Sunday,  8:00-8:25  a.m.,  for 
13  weeks.  The  program  started  Oc- 
tober 30.  Louis  A.  Smith  Company, 
Chicago,  handles  the  account.  La- 
mont-Corliss  Co.,  New  York,  for 
"iNestle's  Chocolate  Bars,"  sponsors 
two  weekly  spot  announcements 
and  a  participating  announcement 
in  the  following  programs:  "Today's 
the  Day,"  8: 45-9: 00  a.m.  "The  Temp- 
tones,"  11: 30-11: 45  a.m.  and  "Nov- 
elty Show,"  10:00-10:15  a.m.,  on 
Saturday  for  13  weeks.  Cecil  &  Pres- 
brey,  New  York,  is  the  agency. 
Luden's,  Inc.,  Reading,  Pennsylva- 
nia, has  contracted  for  two  weekly 
station  break  announcements  for 
21  weeks.  J.  M.  Mathes,  Inc.,  N.  Y., 


WENR-TV,  Chicago:  The  Sales 
Department  reports  the  following 
new  business:  Chrysler  Sales  Divi- 
sion through  Ruthrauff  &  Ryan, 
three  spot  announcements  weekly 
for  four  weeks.  Best  Foods,  Nucoa 
Margarine,  through  Benton  & 
Bowles,  one  spot  announcement 
weekly  for  nine  weeks.  Amurol 
Products  Company  through  Jones 
Frankel  Agency,  two  spot  announce- 
ments weekly  for  thirteen  weeks. 
Chicago  Wheel  and  Manufacturing 
Company  for  Handi  Tools,  through 
Charles  L.  McShayne,  one  spot  an- 
nouncement weekly  for  four  weeks. 
United  Airlines  through  N.  W.  Ayer, 
two  spot  announcements  weekly 
for  26  weeks.  Goldenrod  Ice  Cream 
Company,  through  Goodkind,  Joice 
&  Morgan  Agency,  five  spot  an- 
nouncements weekly  for  26  weeks. 
Hamilton  Watch  Company,  through 
Batten,  Barton,  Durstine  &  Osborne, 
have  ordered  a  five-minute  pro- 
gram from  9:00  to  9:05  p.m.  each 
Friday.  The  contract  is  for  four 
weeks.  International  Bakeries,  Inc., 
the  Schultze  Baking  Company  Divi- 
sion for  Butternut  Bread,  through 
Calkins  &  Holden,  have  ordered  the 
sponsorship  of  the  Hopalong-Cassidy 
films  for  a  period  of  nineteen  weeks, 
two  spots  weekly,  13  weeks;  thru 

Two  More  Take  Brito  Show 

"A  Date  With  Music,"  starring 
Phil  Brito,  motion  picture  and 
night-club  entertainer,  —  series  of 
transcribed  broadcasts,  has  been 
scheduled  for  two  additional  mar- 
kets. They  are:  KTTS,  Springfield, 
Mo.,  and  WWPB,  Miami,  Fla.  Both 
are  on  a  five-per-week  basis,  under 
sponsorship  of  Blackstone  Washing 
Machines. 


WILL  ERECT  BUILDING 

of  Approx.  5000  Sq.  Ft. 

 Ad  joining  — 

A.B.C.  and  W.O.R. 
Television  Center 

Suitable  Allied  Interetlt 

CALL  A.  N.  ROEMER,  EN-2-3333 
60  WmI  72nd  St.,  New  York 


Xmas  Radio  Set  Demand 

Exceeds  '49  Production 


(Continued 

for  radio  receivers.  The  conversion 
has  left  them  unable  to  supply  re- 
tail market  requests  at  this  time. 
The  survey  showed  that  the  condi- 
tion was  prevalent  nationally  as 
well  as  in  the  metropolitan  New 
York  area. 

Radio-phonograph  combos  were 
reported  selling  especially  well  with 
console  sets  sold  out  in  many  places. 
The  increased  demand  began  in  the 
:arly  Fall  and  has  continued  to  be 
heavy. 

RCA  Reports  Heavy  Sales 

Dave  Wagman,  sales  manager  for 
3runo-N.  Y.,  Inc.,  RCA  distributors 
in  the  New  York  area,  said  the  de- 
mand is  "out  of  this  world  as  far  as 
RCA  Victor  is  concerned."  He  added 
that  the  market  was  far  greater 
than  anticipated  though  not  as  heavy 
as  last  year. 

The  general  manager  for  Philco 
Distributors,  Inc.,  J.  J.  Harris,  said 
"We  haven't  got  enough  goods  to 
satisfy  consumer  demand  in  the  New 
York  area."  He  reported  that  the  de- 
mand was  as  heavy  as  last  year  with 
a  large  number  of  requests  for  con- 
soles. 

Console  sets  of  Stromberg-Carlson 
were  reported  "sold  out"  by  Robert 
Gross  of  Gross  Distributors,  Inc.  He 
said  the  factory  had  stopped  making 
the  larger  sets  a  few  weeks  ago,  not 
anticipating  the  market,  with  the 
result  that  the  factory  and  dis- 
tributors had  none  available.  How- 
aver,  table  models  were  still  in  the 
stores,  Gross  said. 

Westinghouse  Caught  Short 

Westinghouse  was  listed  as  being 
short  on  all  types  of  radio  sets  by 
R.  H.  McMann,  district  manager. 
Not  enough  receivers  were  in  stock 
to  go  around  to  all  dealers,  the  of- 
ficial added.  McCann  said  the  re- 
quests were  also  heavy  nationally. 

A  spokesman  for  Emerson  dis- 
tributors in  New  York  City  said  the 
'demand  is  tremendous."  He  went 
on  to  say  that  estimates  for  the  year 
in  radio  were  only  half  of  last  year 
with  the  result  that  radio  manufac- 
turing facilities  were  converted  to 
TV  production. 

Charles  Robbins,  v-p  in  charge  of 
sales  for  Emerson,  said  his  company 
had  spotted  the  demand  for  sets  and 
was  able  to  fill  orders.  He  said  the 


from  Page  1) 

shortage  of  receivers  was  due  to  the 
low  production  by  manufacturers 
and  not  necessarily  an  excessive  de- 
mand for  radio  sets. 

Zenith  sales  manager  for  New 
York  City  and  parts  of  New  Jersey, 
George  Hart,  said  his  company  had 
stopped  taking  orders  from  dealers. 
Combination  radio  and  phonographs 
were  in  special  demand.  Hart  re- 
ported. In  his  opinion,  national  sales 
were  also  strong. 

Crcsley  Stocks  Ample 
Certain  models  of  Crosley  sets 
were  in  demand,  David  Cole,  local 
sales  manager  said.  He  estimated 
that  the  market  was  about  as  heavy 
as  last  year  though  the  company 
was  not  caught  short. 

Jule  Smith,  v-p  in  charge  of  pur- 
chasing for  Davega  stores  in  New 
York,  gave  the  dealers  point  of  view. 
He  said  the  market  was  heavy  in  the 
larger  sets  with  smaller  ones  readily 
available. 

A  spokesman  for  Vim  stores  said 
they  had  concentrated  on  television 
and  carried  smaller  stocks  of  radios. 
Sales  of  radio  receivers  were  re- 
ported fair. 

Distributors  and  sales  managers 
would  not  hazard  a  guess  as  to 
whether  the  demand  would  continue 
in  the  coming  year. 


Sleeping  Pills  Expose 

Scheduled  For  WOR 

A  documentary  program  on  sleep- 
ing pills,  Name  Your  Poison,  will 
be  aired  by  WOR  on  Saturday, 
December  10,  from  9  to  9:30  p.m. 
The  dangers  of  the  drug  arid  the 
illegal  trading  will  be  dramatized 
on  the  show  from  actual  medical 
and  criminal  cases.  Dr.  Paul  P. 
Dunbar,  Commissioner  of  the  Fed- 
eral Food  and  Drugs  Administra- 
tion, Dr.  Lewis  I.  Sharp,  director  of 
the  Psychiatric  Division  of  Bellevue 
Hospital,  and  Jerome  Trichter  will 
deliver  addresses. 


*7/ie  Mailbox}, 


Thanks,  Mr.  Alampi 

"Many  thanks  for  your  splendid 
generosity  in  publicizing  our  Na- 
tional Association  of  Radio  Farm 
Directors'  annual  meeting  last  week- 
end. We  appreciate  your  fine  co- 
operation." 

Sincerely  yours, 

Phil  Alampi 

WJZ  Radio  Farm  Director 

Radio  Theater  Leads 

Top  15  In  Nov.  Ratings 

In  November  15-21  Hooperatings, 
"Radio  Theater,"  Jack  Benny,  and 
Walter  Winchell  took  the  top  three 
positions  among  the  "First  Fifteen" 
evening  programs.  The  Average 
Evening  Broadcast  Audience  Index 
is  up  1.2  over  the  last  release  to 
33.1  and  the  Average  Evening  Rat- 
ing holds  even  at  10.1. 

The  "First  Fifteen"  evening  pro- 
grams are:  "Radio  Theater,"  25.8; 
Jack  Benny,  23.5;  Walter  Winchell, 
20.9;  "My  Friend  Irma,"  20.8;  "Ar- 
thur Godfrey's  Talent  Scouts,"  19.3; 
"Fibber  McGee  and  Molly,"  18.3; 
Groucho  Marx,  16.6;  Bob  Hope,  16.4; 
"Charlie  McCarthy,"  16.4;  Bing 
Crosby,  16.3;  "Mr.  Keen,"  15.3; 
"Crime  Photographer,"  15.3;  Dennis 
Day,  15.1;  "People  Are  Funny."  15.0; 
and  Bob  Hawk,  15.0. 


Doughnut 

Keep  your  eyes  upon  the  doughnut  as  well  as 
on  Fort  Wayne!  Remember  that  there's  a 
lot  more  to  WOWO-land  than  Fort  Wayne, 
the  prosperous  city  at  its  center,  WOWO 
gives  you  dominant  coverage  of  a  59-county 
BMB  area  in  the  heart  of  the  rich  Midwest 
market.  Net  effective  income  of  this  area  is 
Sl'/z  billion.,  four  times  the  income  of  Fort 
Wayne  itself!  For  details  and  availabilities, 
check  WOWO  or  Free  &  Peters. 


FORT  WAYNE 

ABC  NETWORK 
AFFILIATE 


WOWO 


ffih  WESTINGHOUSE  RADIO  STATIONS  Inc 

KYW  .  KDK A  •  KEX  •  WBZ  •  WBZA  •  WOWO  •  WBZ-TV 
National  Representatives,  Free  &  Peters,  except  for  WBZ-TV; 
for  WBZ-TV,  NBC  Spot  Sales 


6 


RADIO  DAILY 


Wednesday.  December  7,  1949 


WINS  Employees  Hit 
Pope  Language  Plan 

(Continued  from  Page  1) 

is  owned  by  the  Crosley  Radio  Corp. 

Fly  declared  that  the  proposed 
change  in  emphasis  to  foreign-lan- 
guage programming  "would  neces- 
sitate the  dismissal  of  practically  all 
of  the  present  employees  of  the  sta- 
tion and  the  substitution  of  person- 
nel adaoted  to  foreign-language 
broadcasting." 

A  sharp  retort  by  counsel  for  Pope 
was  in  the  offing,  as  attorney  Marcus 
Cohen  declared  that  he  had  been 
informed  by  Pope  that  the  publisher 
has  never  met  with  any  representa- 
tives of  the  WINS  employe  group, 
nor  been  asked  for  any  meeting. 
Fly's  petition  said  that  Pope  "has 
personally  told  the  committee  of 
petitioners  that  the  assignee  could  do 
no  more  than  absorb  a  few  of  the 
present  employees,  and  assignee's 
staff  plans,  as  elaborately  set  forth 
in  the  pending  application,  indicate 
that  assignee  already  has  in  mind  a 
completely  new  staff  geared  to  its 
proposed  foreign-language  opera- 
tion." 

Claims  Pooe  Wouldn't  Confer 

Cohn  said  Pope  flatly  denied  ev- 
ery meeting  with  the  employe  group 
or  with  any  representative. 

It  was  certain,  too,  that  Fly's  state- 
ments concerning  foreign-language 
broadcasting  would  bring  on  a  fur- 
ious controversy.  Holding  that  the 
change  in  programming  would  not 
be  in  the  public  interest,  he  wrote, 
referring  to  the  controversial  Pil- 
grim broadcasting  decision  last 
month  by  FCC  examiner  Hugh 
Hutcheson,  that  "the  very  principle 
of  foreign-language  broadcasting  is 
a  questionable  one.  Its  only  public 
interest,  or  justification,  is  in  terms 
of  radio  service  to  foreign-born  per- 
sons who  are  presumed  to  be  so  un- 
familiar with  the  English  language 
and  so  unassimilated  into  the  general 
stream  of  American  life  that  a  spe- 
cialized approach  is  required  if  the 
various  benefits  of  radio  are  to  be 
accessible  to  them.  Necessarily,  as 
time  goes  by,  this  justification  be- 
comes less  and  less  persuasive 
because  the  number  of  such  unas- 
similated foreign-born  is  continu- 
ously being  reduced.  Their  children, 
though  only  first  generation  native 
Americans,  are  nevertheless  literate, 
schooled  in  American  schools  and 
raised  in  the  enveloping  culture  of 
our  society.  The  justification  for 
foreign-language  broadcasting  un- 
deniably does  not  apply  to  them  and, 
in  fact,  such  broadcasting  may  be 
affirmatively  harmful." 

Fly  pointed  to  a  decline  in  the 
foreign-born  population  of  New 
York,  and  added  that  many  of  the 
foreign   born   have  been  learning 


a****-******************* 

*  For  Quality 

*  TV  SPOTS 

*  Call 

:  KISSINGER 

*  PRODUCTIONS 


JU  t-S572 


U50  B'wor,  N.  Y.  C 


*  ACEiXCY  NEWSCAST 


ILLIAM  H.  THOMAS  has  re- 
placed Winnifred  Steil  as  time 
buyer  for  J.  Walter  Thompson. 
Thomas  has  been  with  the  agency 
as  an  assistant  in  the  time  buying 
department  since  1947. 


GANELES-LENGER  WINE  CORP. 
has  named  Parkin-Wilbur,  Inc.  to 
handle  a  newspaper,  radio,  and  tele- 
vision campaign  for  its  Kosher 
wines.  The  drive  will  start  in 
January  and  continue  through 
March. 


JACK  HAMMANN,  former  man- 
ager of  daytime  sales  for  the  Du- 
mont  Television  Network  and  prior 
to  that  an  account  executive  with 
ABC,  has  taken  a  position  as  ac- 
count executive  with  Special  Pur- 
pose Films,  Inc.,  producers  of  film 
for  screen  and  television. 


WALTER  KANER  ASSOCIATES, 

New  York,  have  been  named  to 
handle  publicity  and  promotion  for 
Herbert  Charles  &  Co.,  realty  sales 
and  management  firm,  also  the 
"Schwab  House,"  big  apartment 
house  being  erected  on  the  site  of 
the  former  Schwab  mansion.  .  .  . 
Marty  Horstman,  formerly  publicity 
director  of  the  Hotel  Commodore 
and  previously  with  Wayne  Varnum 
Associates,  has  joined  the  publicity 
firm  of  Walter  Kaner  Associates, 
New  York. 


MAIL  POUCH  TOBACCO  CO. 
has  named  the  Charles  W.  Hoyt 
Co.,  Inc.  The  company  in  Wheeling, 
W.  Va.  has  used  radio  and  television 
advertising. 


SIDNEY  A.  JOFFEE  has  been 
elected  vice-president  in  charge  of 
merchandising  of  Pathe  Television 
Corp.,  J.  A.  Stobbe,  president  has 
announced.  Joffee  resigned  as  gen- 
eral sales  manager  of  Philharmonic 
Radio  Corp.  on  December  1  to  join 
Pathe. 


HARRY  SERWER,  INC.  will  han- 
dle the  advertising  of  Textron  dra- 
pery fabrics.  Account  executive  is 
James  Serwer.  Merchandising  Con- 
sultants, Inc.  have  been  appointed 
merchandising  counselor  for  the  di- 
vision of  Textron,  Inc. 


ELIZABETH  ARDEN,  INC.  has 
placed  all  domestic  advertising  with 
Grey  Advertising  Agency,  Inc. 


CHAMBERS  MANUFACTURING 
CO.,  watch  band  makers,  to  DuFine- 
Kaufman,  Inc.  Account  executive  is 
Stuart  Cooper. 


GNOME    BAKERIES,    INC.  has 

named   Lester   L.   Wolff,   Inc.  for 

newspaper,  radio,  television  and 
trade  paper  advertising. 


AUTOMATIC  BURNER  CORP., 
oil  burner  manufacturer,  has  named 
Olian  Advertising  Company,  Chi- 
cago. 


HERBERT  E.  BROWN  has  been 
appointed  advertising  manager  for 
the  Crosley  Distributing  Corp.  in 
greater  New  York. 


DOROTHY  DOSTAL  has  become 
an  account  executive  for  Russell- 
Anderson.  She  was  formerly  with 
Textron,  Inc. 


Cities  Covered  By  TV 

Linked  Up  In  ABC  Net 

(Continued  from  Page  1) 

in  a  40-mile  radius  of  these  cities  are 
more  than  three  million  TV  homes. 
The  letter  stated  that  video  itself 
is  an  "inefficient  medium  for  the  sale 
of  TV  receivers'  'since  most  viewers 
are  already  set  owners. 

ABC  premises  its  special  offer  on 
the  belief  that  the  more  than  twenty 
million  radio  homes  in  the  TV  city 
areas  offer  the  best  market  for 
immediate  TV  purchaser  prospects. 


English  and  need  no  longer  rely 
upon  foreign-language  service. 
"Whatever  need  may  still  remain 
for  foreign-language  broadcasting  is 
more  than  satisfied  by  four  stations 
which  presently  offer  such  program- 
ming: WEVD,  WBNX,  WHOM  and 
WOV."  Fly  wrote. 

Pointing  to  difficult  employment 
conditions  in  New  York  radio,  Fly 
said  if  his  clients  "are  forced  to 
leave  their  positions  at  WINS,  they 
will  experience  great  difficulty  in 
finding  other  positions  in  the  indus- 
try. They  and  their  families  have 
their  homes  and  friends  in  the  New 
York  area;  they  are  not  mobile  labor 
that  can  move  to  and  fro  across  the 
country  seeking  the  positions. 


Revlon  Will  Use  Video 
To  Advertise  New  Line 


Revlon  Products  Corp.  will  use 
television  extensively  in  a  $2,000,- 
000  advertising  campaign  in  1950 
to  feature  new  products.  Martin 
Revson,  v-p  in  charge  of  sales  for 
the  company  says  that  it  is  the 
largest  expansion  program  in  the 
history  of  the  company. 

Introduced  Individually 

The  new  products  will  be  intro- 
duced individually  beginning  in 
January  with  Aquamarine  soap. 
Others  will  follow  in  February  and 
March. 

TV  will  be  used  in  the  Spring 
and  Fall,  according  to  the  account 
executive  for  the  William  H.  Wein- 
traub  &  Co.  agency,  Norman  B. 
Norman. 


Wedding  Bells 

Larry  Holcomb,  assistant  to  the 
vice-president  in  charge  of  radio 
and  television  at  Lennen  &  Mitchell, 
was  married  Nov.  29  to  Alice  McCaf- 
ferey,  radio  and  television  copy 
supervisor  at  Kenyon  &  Eckhardt. 
The  ceremony  was  performed  at 
the  Community  Church  of  New 
York. 


14th  Dist.  Members 
Convene  Al  Salt  Lake 


(Continued  from  Page  1) 

club  today  and  a  speech  by  Justin 
Miller,  president  of  NAB,  before  the 
Kiwanas  Club  on  Thursday.  In  addi- 
tion TV  demonstrations  added  to  the 
convention  interest.  On  Monday 
night,  Judge  Miller,  and  Ralph 
Hardy  of  NAB  together  with  District 
Director  Terry  were  interviewed  on 
KSL-TV.  A  similar  interview  type 
of  program  was  presented  last  night 
on  KDYL-TV. 

"This  is  our  most  productive  dis- 
trict meeting  to  date,"  Terry  said 
last  night.  "We  have  not  alone  got 
down  to  the  serious  business  of  dis- 
cussing our  broadcasting  problems 
but  we  have  carried  the  message  of 
radio  and  television  to  the  general 
public  of  the  Utah  area  through  the 
special  addresses  of  Judge  Miller 
and  Mitchell." 

Follows  Pattern 

Monday's  session  followed  pretty 
closely  the  procedure  of  other  dis- 
trict meetings.  Richard  Doherty  of 
NAB  discussed  station  operations 
costs;  Judge  Miller  reviewed  NAB 
activities  and  Carl  Haverlin,  presi- 
dent of  Broadcast  Music,  Inc.,  also 
was  heard.  Haverlin  thanked  the 
broadcasters  for  making  use  of  BMI 
music  and  thus  creating  new  hits 
from  the  grass  roots  areas.  He  called 
attention  to  BMI's  new  slogan — 
"Fifty  Fifty  by  Fifty  Nine."  This 
obviously  means  that  fifty  per  cent 
of  the  music  to  be  used  will  be  fur- 
nished by  BMI  by  1959  when  ASCAP 
contracts  come  up  for  renewal  again. 

Kolin  Hager,  as  spokesman  for 
SESAC,  told  of  the  company's  plan 
to  extend  their  catalogue  to  include 
tunes  in  the  popular  and  folk  music 
field.  He  indicated  that  SESAC  did 
not  contemplate  meeting  with  the 
radio  committee  on  the  subject  of 
licensing  procedures. 

William  Kemp,  KVER,  Albuquer- 
que, extended  an  invitation  to  the 
14th  district  to  hold  their  next  meet- 
ing in  New  Mexico. 

The  resolutions  committee  was 
scheduled  to  meet  last  night  and 
today  the  broadcasters  will  devote 
the  sessions  to  the  discussion  of 
problems  on  the  local  level. 


Gimbels  Buys  Time 

Gimbels  New  York  department 
store  will  sponsor  21  quarter-hour 
periods  and  42  spot  announcements 
weekly  over  WVNJ,  Newark.  The 
business  is  for  an  indefinite  period 
and  calls  for  daily  musical  pro- 
grams and  spots.  The  Levy  Adver- 
tising Agency  in  Newark  is  handling 
the  account.  The  presentations  will 
begin  at  once. 


WANTED 
If  you  are  a  thorough  reporter  and 
able  to  write  a  stylized  integrated 
newscast  packed  full  of  news  and  in 
fresh  vernacular  style.  In  first  letter 
write  references,  salary,  experience 
and  if  possible  include  samples  to 
Box  291.  Samples  will  be  returned. 
RADIO  DAILY,  1501  Broadway,  New 
York  City. 


Section  of  RADIO  DAILY.  Wednesday,  December  7.  1949 — TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


FORD,  CHEWY  IN  VIDEO  BATTLE 

Combined  Budgets 
For  '50  Near 
$4,000,000 


TELE  TOPICS 


THE  ONLY  APPARENT  REASON  for 
■  the  recent  network  debuts,  on  NBC, 
of  "Chicago  Jazz"  and  "Studs'  Place"  is 
economic.  The  former  is  15-minutes  of 
uninterrupted  music  —  Dixieland  by  a 
group  of  house  men  called  the  Tailgate 
Seven,  and  wonderful  songs  by  Connie 
Russell.  Darn  good  listening,  but  nothing 
to  see.  Even  the  charms  of  the  beauteous 
Miss  R.  can't  sustain  a  show  all  alone 
and  the  stanza  was  not  helped  any  by 
the  unimaginative  direction.  Finally,  if 
they  don't  want  to  alienate  jazz  purists, 
they'd  better  get  rid  of  the  sheet  music 
that  was  lying  around  the  place.  .  .  .  The 
direction  in  which  "Studs'  Place"  is  head- 
ed is  not  quite  clear  at  this  juncture.  Set 
in  a  customer-less  bar,  it  appears  to  be 
a  mood  piece  and  bears  a  resemblance  to 
some  of  Saroyan's  work.  There  are  the 
proprietor,  Studs  Terkel,  pianist  -  singer 
Fletcher  Butler  and  a  moocher  known 
only  as  "Horse  Player"  (Norman  Gott- 
schalk).  It's  mostly  talk,  with  a  little 
music  thrown  in.  With  sharper  delinea- 
tion of  characters  and  imoroved  scripting 
it  could  be  fairly  interesting,  but  in  its 
present  state  it's  all  kind  of  empty. 
• 

I  ES  HAFNER  and  Chuck  Vetter  yester- 
■~  day  began  shooting  at  their  Motion 
Picture  Stages  Inc.  on  a  new  three-reel 
United  Nations  film  titled  "Our  Town, 
The  World."  Shooting  sked  runs  eight 
days.  Written  by  Joseph  Moncure  March 
and  starring  Dorothy  Peterson,  film  will 
get  TV  and  theatrical  release.  Helen  Van 
Dongen  and  Kevin  Smith  represent  UN 
at  the  studio.  .  .  .  DuMont  and  Whelan 
drug  stores  will  supply  the  entertainment 
at  the  Ad  Cub's  Christmas  party  next 
Tuesday  at  the  Astor.  Titled  "Cava'cade 
of  Stars,"  show  will  be  presented  by  Stan- 
ton B.  Fisher  agency  and  produced  by 
Milton  Douglas.  Stage  will  be  a  50  by  20- 
foot  scale  replica  of  a  DuM  receiver.  .  .  . 
According  to  Look  mag,  nearly  $10,000,- 
000  will  be  spent  this  year  on  Howdy 
Doody  merchandise. 

• 

ON  READING  in  Newsweek  that  Berle 
and  Wynn  may  go  bi-weekly  next 
year,  flack  Jack  Perlis  wrote  the  mag 
suggesting  that  the  stars  be  paid  in  alter- 
nating currency  and  the  cue-tossers  in 
direct  currency.  Yesterday  he  received 
a  letter  from  the  editors  of  the  book 
stating:  "We  probably  would  have  print- 
ed your  comment  .  .  .  but  it  would  only 
have  been  stolen  by  Ber'e."  .  .  .  The 
Paramount  Theater  this  week  is  screening 
recorded  highlights  of  UN  sessions  as  a 
regular  part  of  its  evening  fare.  Students 
of  Columbia  University,  who  are  studying 
the  effectiveness  of  the  TV  cover,  are 
scattered  throughout  the  house  to  observe 
reactions  of  the  audience  to  the  presenta- 
tion. 


Drug  Chains  Contract 
For  Second  DuM  Show 


Drug  Store  Television  Produc- 
tions, comprised  of  14  -major  retail 
drug  chains,  yesterday  signed  with 
DuMont  for  a  million-dollar  hour-; 
long  variety  show  to  be  aired  Tues- 
day nights,  9  p.m.,  over  18  stations 
beginning  Jan.  17. 

The  group,  represented  by  Stan- 
ton B.  Fisher  agency,  also  bankrolls 
"Cavalcade  of  Stars"  on  the  web. 
x\ppropriations  for  the  two  stanzas 
will  total  $2,000,000  next  year,  it 
was  said. 

Milton  Douglas  to  Supervise 

Program  will  be  supervised  by 
Milton  Douglas,  producer  of  "Cav- 
alcade" for  Fisher.  Title,  format 
and  talent  have  not  yet  been  se- 
lected. 

Cities  and  participating  stores 
are:  New  York,  Whelan;  Philadel- 
phia, Sun  Ray;  Baltimore,  Read; 
Washington,  Peoples;  Pittsburgh, 
Sun;  Cleveland,  Gray;  Detroit, 
Cunningham;  Chicago,  Walgreen; 
Dayton,  Gallaher;  Cincinnati,  Dow; 
Columbus,  Grey;  Boston,  Liggett; 
Richmond,  Peoples;  Atlanta,  Jacobs; 
Minneapolis  and  Louisville,  Wal- 
green; Rochester,  Daws,  and  Los 
Angeles,  Owl-Rexall. 


Interstate  Bakeries  Sign 
For  "Cisco  Kid"  Series 


Interstate  Bakeries  has  signed  for 
the  Cisco  Kid  TV  film  series  for 
airing  in  California  and  Mid-West 
markets.  Films  will  be  produced,  in 
16mm.   Kodachrome    by  Philip  N. 


Tele  Crime  Shows  Hit 
By  Coast  Listener  Unit 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  A  stiff  protest 
against  the  crime  shows  on  six  of 
the  seven  Los  Angeles  video  sta- 
tions has  been  filed  by  the  FCC  for 
consideration  when  it  gets  around 
to  granting  initial  licenses.  The 
stations  are  not  formally  licensed 
yet. 

Chairman  Wayne  Coy  yesterday 
circulated  through  the  Commission 
the  protests  received  from  the 
Southern  California  Association  for 
better  Radio  and  Television.  The 
group,  in  letters  signed  by  Presi- 
dent Clara  S.  Logan,  called  upon 
the  stations  for  improvement  in 
programming,  and  enclosed  copies 
of  a  survey  of  crime  shows  during 
the  week  of  November  1. 

Statement  By  Mrs.  Logan 

"Our  association  is  protesting  the 
type  of  program  as  listed  on  this 
report,"  Mrs.  Logan  wrote;  "tele- 
vision comes  into  the  home,  and 
many  children  are  looking  at  these 
programs.  We  believe  that  without 
too  much  effort  your  station  could 
substitute  acceptable  programs 
which  would  be  suitable  for  family 
viewing  and  listening.  We  offer  you 
our  fullest  support  and  co-opera- 
tion, and  will  do  all  we  can  to 
promote  the  good  programs  on 
your  station." 


Krasne  at  the  rate  of  52  a  year  for 
ten  years.  Radio  rights  to  the  stories 
are  controlled  by  Frederic  Ziv  Co. 
Dan  B.  Miner  is  the  agency  for 
Interstate. 


NBC  Rear  Projection  System 
For  Backgrounds  Announced 

C7 


Completion  of  a  new  rear  pro- 
jection system  said  to  offer  an  ade- 
quately lighted  picture  without 
flicker  was  announced  yesterday  by 
NBC  engineering  veepee  O.  B. 
Hanson. 

The  system  will  be  used  for  the 
first  time  on  "One  Man's  Family" 
in  the  near  future. 

Developed  by  NBC's  engineering 
development  group  under  the  di- 
rection of  Hanson,  and  by  G.  M. 
Nixon,  manager  of  the  development 
group,  with  assistance  from  Roland 
A.  Lynn,  staff  engineer,  and  Ed- 
ward P.  Bertero,  the  new  unit 
was  constructed  according  to  NIBC 
specifications  by  the  Holmes  Pro- 
jection  Co.   under  supervision  of 


O.  J.  Holmes.  Active  also  in  the 
development  was  A.  W.  Protzman. 
technical  production  director,  and 
the  NBC  TV  operating  group. 

The  new  process,  technical  de- 
tails of  which  are  secret,  involves 
the  blending  of  a  motion  picture's 
present  24  frames  per  second  with 
video's  basic  rate  of  30  frames.  It 
consists  of  a  specially  designed 
projector  from  which  standard  24- 
frame-per-second  motion  picture 
film  is  thrown  onto  a  translucent 
background  projection  screen.  The 
projected  image,  plus  live  talent 
action,  is  then  picked  up  by  a 
standard  image  -  orthicon  camera 
operating  at  30  frames  per  second 
from  the  opposite  side. 


Two  giants  in  the  low-priced  au- 
tomobile field — Ford  and  Chevrolet 
— have  locked  horns  in  an  adver- 
tising battle  that  probably  will 
bring  about  $4,000,000  into  TV's  cof- 
fers next  year. 

Operations  of  the  two  manufac- 
turers in  video  have  been  com- 
pletely dissimilar.  Chevrolet  began 
using  the  medium  experimentally 
three  years  ago,  tried  many  differ- 
ent tyoes  of  programs  and  now 
bankrolls  two  network  shows  with 
various  dealer  groups  sponsoring 
local  promotions. 

Ford,  on  the  other  hand,  is  a  rel- 
ative newcomer,  with  the  bulk  of 
its  expenditures  going  into  two 
shows.  "Ford  Theater,"  on  CBS, 
and  Kay  Kyser  on  NBC.  The  for- 
mer, with  cost  estimated  at  $25,000, 
is  now  a  bi-weekly  feature,  but  may 
be  aired  every  week  after  the  first 
of  the  year.  The  Kyser  stanza, 
which  bowed  last  week,  is  said  to 
cost  $23,000  for  production,  exclus- 
ive of  time. 

Easier  Show  Folded 

"Ford  Theater"  is  a  promotion 
of  the  home  office,  handled  by  Ken- 
von  &  Eckhardt,  while  Kyser  is  a 
Ford  Dealer  Show,  produced  by 
J.  Walter  Thompson.  An  earlier 
dealer  show,  "Through  The  Crystal 
Ball,"  folded  after  about  six  airings 
last  season. 

Both  Chevrolet  web  shows  are 
handled  out  of  the  home  office.  They 
are  "Inside  USA  With  Chevrolet," 
a  bi-weekly  on  CBS  with  produc- 
tion budget  of  $20,000.  and  "Chevro- 
let Tele  Theater"  on  NBC,  cost 
about  $6,500  exclusive  of  time.  In 
addition,  Chewy  probably  will  re- 
peat Notre  Dame  football  coverage, 
aired  this  year,  over  DuMont  at  a 
cost  estimated  between  $100,000  and 
$150,000. 


Midwest  Theater  Assn. 
Files  For  TV  Channels 

Washington  Bureau  of  RADIO  DAILY 

Washington — Advancing  the  argu- 
ment that  many  in  the  Kansas- 
Missouri  area  will  not  be  able  to 
afford  home  video  sets  for  years  to 
come,  the  Kansas-Missouri  Thea- 
ter Owners  Association  yesterday 
petitioned  the  FCC  for  a  rule-mak- 
ing procedure  to  provide  for  theater 
TV  channels.  The  Commission  is 
reported  preparing  an  announce- 
ment of  su^h  a  hearing. 

The  petition,  filed  yesterday  b\ 
attorney  Marcus  Cohn.  did  not  differ 
substantially  from  similar  petitions 
filed  by  other  exhibitor  groups  with- 
in the  past  few  weeks. 


RADIO  DAILY 


Yon  Wesdell  (Pooch) 
Hits  Gaines  Jackpot 

(Continued  from  Page  1) 

footmen.  From  there  'Konrad'  will 
be  wisked  to  Manhattan's  Plaza 
Hotel  for  a  press  reception  which, 
according  to  the  agency,  will  be 
covered  by  radio,  newspapers,  tele- 
vision, and  newsreels. 

'Konrad's'  prizes  include  a  five- 
day  stay  at  the  Plaza,  the  station 
wagon,  a  two-room  kennel,  a  cus- 
tom built  private  swimming  pool 
with  ramp,  a  television  set  (to 
watch,  says  B&B,  "man  fights"),  a 
custom  tailored  fur-lined  dog  jacket, 
a  $500  gift  certificate  for  use  in  one 
of  New  York's  swank  shops,  dog 
perfume,  and,  of  course,  a  private 
fire  hydrant. 

IB&B  have  arranged  personal  ap- 
pearances for  'Konrad'  on  a  variety 
of  radio  and  TV  shows,  and  maga- 
zine and  newspaper  feature  writers 
are  expected  to  lead  a  dog's  life 
for  the  next  five  days. 

The  "Lucky  Dog"  contest  was 
promoted  via  the  "Juvenile  Jury" 
program,  sponsored  by  General 
Foods  in  behalf  of  Gaines  Dog 
Foods  over  the  Mutual  web. 

New  Service  Announced 
By  Cardinal  Package  Firm 

Hollywood — The  Cardinal  Co.,  ra- 
dio-television production  firm,  has 
offered  to  distribute  unreleased  pro- 
gram series  for  radio  packagers. 

Joseph  F.  Mac  Caughtry,  president, 
says  his  company  is  searching  for 
transcribed  shows  to  release  through 
their  set-up.  Cardinal  has  found  the 
demand  for  new  shows  exceeding 
their  supply,  he  says. 

The  policy  will  help  Cardinal  ex- 
pand its  available  transcribed  pro- 
grams and  at  the  same  time,  offer 
independent  producers  a  means  of 
getting  a  national  release.  Cardinal 
now  does  business  with  more  than 
500  radio  stations  throughout  the 
country. 

The  pattern  has  been  used  with 
success  by  the  motion  picture  in- 
dustry in  which  a  producer  not  only 
makes  films,  but  arranges  for  re- 
leases by  independents. 

A  survey,  Mac  Caughtry  indicated, 
was  being  conducted  to  determine 
the  possibility  of  a  similar  project 
for  television  films. 

Other  programs  now  handled  by 
Cardinal  include  Sleepy  Joe,  The 
Anderson  Family,  Adventures  by 
Morse,  and  Marvin  Miller — Story- 
teller. 


Greyhound-Florida  On  ABC 

Florida  Greyhound  Lines  are 
sponsoring  ABC  broadcasts  of  El- 
mer Davis  three  days  a  week  over 
five  Florida  radio  stations.  It  be- 
gan Monday,  December  5,  for  13 
weeks.  The  Lines  will  sponsor  on 
Monday,  Wednesday  and  Friday 
over  WQAM,  Miami;  WMFJ.  Day- 
tona  Beach;  WSUN,  St.  Petersburg; 
WPDQ,  Jacksonville  and  WHOO, 
Orlando.  Besmont  and  Hohman  of 
Atlanta,  Ga.,  is  the  agency. 


COflST-T 


Will  Air  Rally 

Norwalk,  Conn.  —  WNLK  will 
broadcast  the  Citizens  Rally  to  dis- 
cuss the  school  building  program 
and  its  financing  on  December  9th 
from  8:30  to  9:00  p.m.  The  rally, 
which  will  be  held  at  the  High 
School  here,  is  being  sponsored  by 
the  Central  Council  of  PTA,  Board 
of  Education,  League  of  Women 
Voters  of  Norwalk,  the  AAUW, 
Teachers'  Association  and  the  Cen- 
tral Labor  Union. 

Gets  Promotion  Award 

Charlotte,  N.  C.  —  Crady  Cole, 
WBT  commentator  and  farm  editor, 
was  awarded  a  scroll  of  apprecia- 
ation  by  the  Retail  Grocers  Associ- 
ation at  the  conclusion  of  that 
group's  annual  Exposition  and  Food 
Shaw  held  here.  Cole  broadcasted 
daily  about  the  Food  Show  and 
was  present  in  his  WBT  booth  there 
to  hand  out  samples  of  the  many 
products  featured  in  his  broadcast. 

Ambassador  Speaks  On  KFH 

Wichita,  Kans. — George  V.  Allen, 
formerly  Assistant  Secretary  of 
State,  now  newly  appointed  U.  S. 
Ambassador  to  Yugoslavia,  was 
heard  over  KFH  and  KFH-FM, 
Friday  evening,  December  2nd. 
Mien,  who  appeared  here  as  the 
highlights  of  the  third  annual  con- 
ference of  the  Kansas  Commission 
on  UNESCO,  broadcast  directly 
from  the  First  Methodist  Church. 

WRGB  All  Star  Banquet 

Schenectady,  N.  Y.  —  Bob  Ben- 
der, sportscaster  of  WRGB  and 
WGY,  selected  an  all-star  scholastic 
football  team  with  the  assistance 
if  twenty-two  coaches  of  High  and 
Parochial  schools  in  the  WRGB  sig- 
nal area.  Coaches  and  the  members 
if  the  all-star  team  were  guests  of 
WRGB  at  a  banquet  Nov.  28th  and 
later  appeared  on  Bender's  sports 
show. 

Sponsoring  Series 

Los  Angeles,  Calif. — The  General 
Electric  Company  is  sponsoring 
Monday,  Wednesday  and  Friday 
oarticipations  on  the  KNX  "Sun- 
rise Salute"  series  and  eight  addi- 
tional weekly  spot  announcements 
in  KNX.  The  series  began  Novem- 
ber 29.  The  agency  for  the  order 
is  Batton,  Barton,  Durstine  and  Os- 
born  in  New  York. 

Last  Streetcar  Ceremony 

Richmond,  Va. — The  running  of 
the  last  electric  streetcars  in  this 
city  took  place  November  25.  To 
cover  the  event,  WMBG  and  WCOD 
remote  equipment  was  on  hand  and 
recorded  interviews  with  the  oldest 
streetcar  operator  in  the  city  as  he 
made  the  last  seven  mile  run  to  the 
junk  pile.  This  was  incorporated 
into  a  coast  to  coast  feed  to  the 
NBC  radio  network  on  the  News 
of  the  World  program  the  same 
evening. 


0 -COAST 


WDRC  Aids  Celebration 

Hartford,  Conn.— The  100th  anni- 
versary celebration  at  Teacher's 
college  at  New  Britain,  will  take 
place  on  January  22,  1950.  Long 
range  planners  at  the  college  al- 
ready have  arranged  with  WDRC 
for  a  half-hour's  broadcast  time  at 
4:30  p.m.  for  that  day.  The  broad- 
cast will  originate  directly  from 
the  college. 

Cole  Named  By  N.  C.  Governor 

Charlotte,  N.  C.  —  Grady  Cole, 
commentator  and  farm  editor  of 
WBT,  has  been  appointed  by  Gov- 
ernor Kerr  Scott  as  one  of  seven 
members  of  the  N.  C.  Communica- 
tions Study  Commission,  which  was 
brought  into  being  by  legislative 
act  during  the  last  session  of  that 
body. 

"Fun  With  Music"  Moves 

Silver  Soring,  Md.  —  "Fun  With 
Music"  and  disc  jockey  Bob  Fal-on 
moved  from  the  studios  of  WGAY- 
FM  to  Holiday  House  on  December 
2.  The  "House,"  a  white  frame 
building  in  the  Silver  Spring  shop- 
oing  center,  will  house  the  show 
from  then  until  Xmas.  Falcon,  who 
usually  takes  telephone  requests, 
will  change  the  format  to  allow 
.he  records  to  be  spun  from  the 
studio. 


Wednesday.  December  7,  1949 


Oil  Co.  Sponsors 
Basketball  Sked 

(Continued  from  Page  1) 

in  Philadelphia,  the  company  will 
televise  five  twin-bill  contests  in 
which  the  University  of  Pennsyl- 
vania and  Villanova  will  meet  op- 
posing squads  and  two  single  games 
on  the  Penn  schedule.  Sponsorship 
of  the  Penn.  telecasts  by  Atlantic 
will  enter  its  third  consecutive  year 
this  season.  Byrum  Saam  and  Claude 
Haring  will  do  the  play-by-play. 

Bob  Hendrechson  will  announce 
twenty-five  games  scheduled  by 
Syracuse  University  over  WAGE, 
Syracuse;  Bill  Moore  will  cover 
twenty-one  Seton  Hall  games  over 
WNJR:  Newark;  and  Bill  Mazer, 
aired  by  WKBW,  Buffalo,  will  de- 
scribe nineteen  between  Canisius 
College  hooplas.  All  colleges  covered 
are  strong  basketball  schools  with 
heavy  followings  among  the  local 
populace. 

N.  W.  Ayer  &  Son,  since  1936  At- 
lantic's representative,  handled. 


WHLI  Sets  Ski  Program 

News  of  ski  club  activities  and 
special  events  and  reports  on  skiing 
conditions  in  the  New  York  and  New 
England  area  will  be  broadcast  ev- 
ery Thursday  from  7:50  to  8  p.m. 
over  WHLI-FM  in  Hempstead,  Long 
Island.  Bob  Barry,  ski  columnist  for 
the  Long  Island  Press  and  Ski  Maga- 
zine, will  be  featured. 


RADIO  EXECUTIVES  CLUB 

OF  NEW  YORK 

LUNCHEON-MEETING 
THURSDAY,  DEC.  8 
HOTEL  ROOSEVELT 

AT  12:30  P.  M. 

GUEST  SPEAKER— Lowell  Thomas,  Jr.,  son  of 

the  famed  CBS  newscaster, 
who  will  discuss  the  recent 
Tibet  expedition  made  by 
him  and  his  father  in  addi- 
tion to  showing  films  made 
during  the  journey. 

ADMISSION:  $3  for  members,  $3.75  for  non- 
members. 

RESERVATIONS:   Claude  Barrere,  MU  6-0238. 


PLAN  INDUSTRY  STATISTICAL  BUREAU 


NAB,  RMA,  BMB  And  Gov't  Officials 
Meet  In  Effort  To  Provide  Figures 
On  Receiver -Mfg.,  Ownership 


Say  AM  Sets  Now  Go 
To  Non-Video  Areas 

Washington  Bureau  of  RADIO  DAILY 

Washington — Several  large  manu- 
facturers are  said  here  to  have  dis- 
continued all  shipments  of  radio  re- 
ceivers to  those  areas  where  televi- 
sion service  has  won  wide  accept- 
ance in  an  effort  to  provide  as  many 
receivers  as  possible  for  radio- 
hungry  Xmas  buyers  elsewhere. 

At  the  same  time,  there  is  recogni- 
tion that  the  demand  in  television 
areas  for  sound  radio  sets  is  very 
strong,  and  these  same  manufactur- 
ers are  planning  to  keep  their  lines 

(Continued  on  Page  5) 


Baker  C?ets  Promotion 
With  WKBW  In  Buffalo 


Roger  Baker,  for  the  past  18 
months  commercial  manager  of 
WKBW,  Buffalo,  has  been  promoted 
to  assistant  to  the  president,  Dr. 
Clinton  Churchill,  president  and 
general  manager  announced  yester- 
day. Baker  started  his  radio  career 
at  WKBW  in  1928. 

He  broadcast  over  the  Buffalo  sta- 
tion for  11  years  following  his  entry 
into  the  radio  field  and  is  credited 
with  having  introduced  play-by-play 
(Continued  on  Page  2) 

Fineshriber  Show  Set 

To  Debut  On  Mutual  Web 


The  first  in  a  series  of  Hollywood 
originated  shows  introduced  by  Mu- 
tual vee-pee  Bill  Fineshriber  will 
debut  Christmas  Eve  over  the  full 
net  when  "Comedy  of  Errors"  will 
be  aired  for  a  premiere  performance. 
Show  format  calls  for  audience  par- 
ticipation in  finding  errors  in  a  ser- 
(Continued  on  Page  2) 


Guesting 

Margaret  Truman  has  elected 
to  sing  an  aria  f'om  a  Puccini 
opera  and  two  Christmas  carols 
when  she  inaugurates  her  winter 
concert  tour  on  ABC's  "Carnegie 
Hall"  on  Dec.  20.  She  will  be 
supposed  bv  the  Robert  Shaw 
Choi-ale  in  this,  her  first  profes- 
sional appearance  in  New  York 
City.  Her  nat'onwide  tour  con- 
tinues until  March  30. 


Ohio  Broadcasters 
Plug  Xmas  Set  Sales 

Akron,  Ohro  —  "Give  a  radio 
for  Christmas"  has  become  the 
slogan  for  the  Ohio  Association 
of  Broadcasters  in  a  campaign 
to  increase  radio  listenership  in 
Ohio.  Stations  over  the  entire 
state  have  joined  in  the  drive 
originally  festered  at  the  Cleve- 
land Sales  Clinic  in  November. 

Carl  George,  president  of  the 
OAB  started  the  ball  rolling  and 
a  drive  to  get  year-round  sup- 
port is  now  under  way.  OAB  has 
supplied  scripts  to  every  station 
in  Ohio. 

Contest  Techniques 
Revealed  By  Speaker 

Tried  and  true  ideas  used  by  ad- 
vertisers in  contests  still  pay  off 
the  best,  F.  Harvey  Morse,  account 
executive  of  the  Reuben  H.  Don- 
nelly Corporation,  said  at  a  meeting 
of  the  American  Marketing  Associ- 
ation in  the  Shelton  Hotel  on  Tues- 
day. 

Experience  shows,  he  continued, 
that  novel  ideas  per  se  in  contests 
are  not  successful.  The  old  reliable 
contests  requiring  the  writing  of 
(Continued  on  Page  3) 

Church  Grouo  Purchases 
Time  On  ABC  Network 

Endicott,  N.  Y.— ABC  has  signed 
the  American  Council  of  Christian 
Churches  for  a  13-week  series  of 
Saturday  afternoon  broadcasts  en- 
titled "Bible  Messages"  originating 
(Continued  on  Page  3) 


Washington  Bureau  of  RADIO  DAILY 
Washington — New  sources  of  addi- 
tional FM  revenue  from  leased  re- 
ceivers for  musical  and  special 
events  program  are  described  in  a 
new  study  now  being  mailed  FM 
members  of  NAB.  The  study,  pre- 
pared by  the  FM  director,  Arthur 
Stringer,  is  based  on  reports  from 
San  Diego,  Calif.;  Topeka,  Kans.,  and 
Evansville,  Ind. 
The  new  plan,  involving  the  leas- 


Radio-TV  Stations 
To  Aid  Scout  Drive 

Twenty  radio  and  TV  station  rep- 
resentatives met  with  Warren  Jenn- 
ings, radio-television  chairman  of 
the  Greater  New  York  Boy  Scouts 
campaign  yesterday  at  a  luncheon 
at  the  Hotel  Roosevelt  and  heard 
Scout  executives  explain  the  $2,000- 
000  fund  drive  which  will  be  con- 
ducted January  4  to  February  12th. 
The  stations  agreed  to  support  the 
Boy  Scout  drive  and  preliminary 

(Continued  on  Page  5) 

Hoy  Named  President 
Of  Maine  Broadcasters 

Waterville,  Maine  —  The  Maine 
Broadcaster's  Association  elected 
Frank  Hoy,  general  manager  of 
WLAM,  Lewiston,  president  at  their 
meeting  held  at  Colby  College. 
Harold  Glidden,  general  manager  of 
WAGM,  Presque  Isle,  was  elected 
(Continued  on  Page  2) 

Columbia  Records  To  Plug 
LP's  In  Special  Program 

"Columbia's  LP  Parade,"  spon- 
sored over  WCBS  and  a  selected 
group  of  eight  other  stations,  w:ll 
be  heard  in  a  two-shot  Sunday  series 

(Continued  on  Page  3) 


ing  of  the  receivers,  has  been  de- 
veloped to  fit  the  needs  of  such 
clients  as  hotels,  restaurants,  private 
clubs,  stores  and  factories.  A  "mut- 
ing device"  in  the  leased  FM  re- 
ceivers, operated  by  a  supersonic 
signal  from  the  transmitter,  elimin- 
ates portions  of  the  FM  program  as 
broadcast,  so  that  the  leased  sets 
receive  only  the  music  and  special- 
events  portions  of  the  schedule, 
(Continued  on  Page  2) 


In  a  step  toward  formula- 
tion of  an  organization  to  pro- 
vide reliable  figures  on  radio 
and  television  set  production 
and  ownership  throughout  the 
country,  representatives  of 
NAB,  RMA,  BMB  and  the  U. 
S.  Department  of  Commerce 
met  with  six  major  manufac- 
turers at  BMB  headquarters 

(Continued  on  Page  3) 

Protestant  Radio  Unit 
Hits  Baptist  FM  Grant 

Washington  Bureau  of  RADIO  DAILY 

Washington — The  Protestant  Ra- 
dio Commission  has  lodged  a  protest 
with  the  FCC  against  allocation  of 
channels  in  the  non-commercial 
educational  FM  area  for  a  system  of 
low-powered  stations  for  the  Baptist 
church.  The  church  commission, 
headed  by  Everett  Parker  of  Yale 
University  and  Chicago,  feels  that 
while  the  church  should  be  per- 

(Continued  on  Page  3) 

New  Recording  Turntable 
Being  Developed  By  RCA 

Atlantic  City — Expressing  satisfac- 
tion over  the  growing  acceptance  of 
the  45  r.p.m.  record  players  and  the 
new  line  of  recordings,  Radio  Cor- 
poration of  America  field  represen- 
tatives in  conference  here  confirmed 

(Continued  on  Page  3) 


Whodunit  Sequel? 

Bandleader  Leo  Dryer  solved 
two  of  four  fictional  crime  puz- 
zles on  WOR's  "Five  Mysteries" 
program  and  walked  away  from 
the  show  with  200  mystery 
books.  Returning  to  his  car  from 
the  show.  Dryer  found  that 
thieves  had  broken  into  it  and 
stole  his  wife's  fur  coat  and  a 
traveling  bag.  Unable  to  solve 
the  crime,  he  went  to  the  police. 

i  d 


NAB  Reveals  FM-Lease  Plan 
For  Music  And  Special  Events 


2 


3ADIO 


DAILY 


Thursday,  December  8,  1949 


Vol.  49,  No.  45      Thur.,  Dec.  8,  1949       10  Cts. 


JOHN  W.  ALICOATE  :  Publisher 


FRANK  BURKE  : 
MARVIN  KIRSCH 


:  :  :  Editor 
Business  Manager 


Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Bro;.dway,  New  York. 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Uonald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President ;  Chester  B. 
Bahn,  Vice-President ;  Charles  A.  Alicoj-te. 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00 
Address  all  communications  to  Radio  Daily 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Ctble  address :  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen    Kushner,  Manager 
6425  Hollywood  Blvd.        Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
612  N.  Michigan  Ave. 
Phone:  Superior  7-1044 
SOUTHWEST  BUREAU 
Paul  Girard.  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
under  the  act  of  March  3,  1879. 


FINANCIAL 

—  (December  7)  — 

NEW  YORK  STOCK  EXCHANGE 


ABC   

Admiral  Corp. 
Am.  Tel.  &  Tel. 

CBS  A   

CBS  B   

Philco   

RCA  Common 
RCA  1st  pfd.   .  .  . 
Stewart- Warner  .  . 
Westinghouse 
Westinghouse  pfd. 
Zenith  Radio 


High 

85/8 
30V8 
1 48 1/2 
26  V2 
26 
2934 
1  3i  s 
74  V, 
.  121/4 
303/8 

101  V? 

3138 


Low  Close 


758 

29  y2 

1 48'  g 
253/s 
25  V2 
29V2 
12  34 
73  5  g 
12 

29 '8 
IOIV7 

303/4 


8% 
301-s 
148 1/2 
261/2 
26 

293/4 
13'/8 

741/2 
121/4 

3038 

1011/2 

31 


Net 
Chg. 

+  1 

+  % 
+  1/4 

+  l'/4 
+  % 
+  '/4 
+  % 

+  1V2 

+"vi 

—"Vs 


NEW  YORK  CURB  EXCHANGE 
Hazeltine  Corp.    .     17        1634  17 
Nat.  Union  Radio  .     25/8      21/2  25/8 
OVER  THE  COUNTER 

Bid 

DuMont  Lab    14 

Stromberg-Carlson    12 


Asked 
15 

131/4 


Gets  Dramatic  Role 

Maureen  Ryan.  WQXR  reception- 
ist, will  play  the  role  of  the  shop- 
lifter in  the  national  company  of 
Sidney  Kingsley's  "Detective  Story." 
The  road  company  will  open  in 
Milwaukee  on  December  19  and 
will  tour  the  midwest  later. 

Miss  Ryan  has  been  at  WQXR  for 
five  years  and  lives  in  New  York 
City.  She  was  winner  of  the  John 
Golden  auditions  in  1946,  over  1,387 
aspiring  actors  and  actresses. 


WANTED 

If  you  are  a  thorough  reporter  and 
able  to  write  a  stylized  integrated 
newscast  packed  full  of  news  and  in 
fresh  vernacular  style.  In  first  letter 
write  references,  salary,  experience 
and  if  possible  include  samples  to 
Box  291.  Samples  will  he  returned. 
RADIO  DAILY,  1501  Broadway,  New 
York  City. 


Baker  Gets  Promotion 
With  WKBW  In  Buffalo 


(Continued  from  Page  1) 

baseball  broadcasts  to  western  New 
York  audiences. 

In  1939,  Baker  replaced  Red  Bar- 
ber at  WLW,  Cincinnati  as  a  sport- 
caster  and  three  years  later  assumed 
responsibility  for  promotion  and 
public  relations  there.  He  was  also 
a  member  of  WLW's  management 
committee  and  later  was  appointed 
account  executive  in  charge  of  home 
office  sales. 

He  became  manager  of  KOB, 
Albuquerque  in  1947  and  returned 
to  WKBW  in  August  1948  as  com- 
mercial manager.  He  has  also  broad- 
cast a  daily  newscast  over  WKBW 
since  that  time. 


Fineshriber  Show  Set 
To  Debut  On  Mutual  Web 


(Continued  from  Page  1) 

ies  of  skits  for  take-home  loot.  It 
will  be  emceed  by  Jack  Bailey. 

Fineshriber,  formerly  national 
program  manager  for  CBS,  has  been 
at  Mutual  for  the  past  six  months 
in  charge  of  programming. 


Santa  Claus  Program 
Gets  Simulcast  In  Ohio 


Columbus — F.  &  R.  Lazarus  Co., 
Columbus,  Ohio,  is  sponsoring  the 
first  local  simulcast  in  the  central 
Ohio  market  over  WBNS,  WELD- 
FM  and  WBNS-TV,  it  has  been  an- 
nounced. A  five-a-week,  15-minute 
program,  the  "Santa  Claus"  show  is 
aimed  at  a  youthful  audience  and 
has  a  format  which  calls  for  a  daily 
mythical  plane  ride  (on  film)  to  the 
North  Pole  workshop  of  jolly  St. 
Nick.  The  live  part  of  the  show 
then  takes  place  in  Santa"s  work- 
shop, as  the  children  see  and  hear 
of  Christmas  Day  preparations  be- 
ing made  by  Santa  and  his  gnome 
helpers. 


Pinch-Hit  For  Baukhage 

Washington  —  John  Daly,  Jack 
Beall  and  Gordon  Fraser  will 
pinch-hit  for  ABC's  H.  R.  Bauk- 
hage during  the  second  week  of 
his  vacation  from  his  Monday- 
through-Friday  1  to  1: 15  p.m.  news- 
cast. Daly  will  be  heard  on  Decem- 
ber 19  and  21  while  Beall  will 
appear  on  December  20  'and  22. 
Fraser  will  take  the  final  show  on 
December  23.  Albert  Warner  is 
taking  Baukhage's  place  the  first 
week,  December  12-16,  as  previous- 
ly announced. 


RCA  INSTITUTES,  INC. 

A  Service  of 
Radio  Corporation  of  America 
One  of  the  leading  and  oldest  schools 
of  Radio  Technology  in  America,  of- 
fers its  trained  Itadio  and  Television 
technicians  to  the  Broadcasting  In* 
dustry. 

Our   graduates  have 
1st  Class  Telephone  License. 
Addn-ss  Inquiries  to 
Placement  Director 
RCA  INSTITUTES,  Inc. 
350  W.  4th  St.,  New  York  14,  N.  Y 


Seeks  Support 

New  York  radio  stations  were 
asked  yesterday  by  the  National 
Foundation  for  Infantile  Paralysis 
to  lend  their  support  to  the 
March  of  Dimes  drive  during 
the  period  of  January  16th  to 
30th.  Similar  appeals  will  be 
directed  to  stations  in  regional 
area  offices  of  the  Foundation. 


Hoy  Named  President 
Of  Maine  Broadcasters 


(Continued  from  Page  1) 

vice-president  and  Gordon  Lewis, 
general  manager  of  WIDE,  Bidde- 
ford,  secretary-treasurer. 

The  ABC  v-p  in  charge  of  pro- 
grams and  television,  Charles  Barry, 
spoke  at  the  session  on  the  future 
of  TV  as  it  may  affect  Maine  Broad- 
casters. 


Joins  Emerson  Corp. 

Commodore  John  D.  Small  has 
been  named  executive  assistant  to 
the  president  of  Emerson  Radio  and 
Phonograph  Corporation,  Benjamin 
Abrams,  president,  announced  on 
Monday.  Small  is  a  former  execu- 
tive officer  and  chief  of  staff  of  the 
War  Production  Board.  He  will  ad- 
minister various  Emerson  activities 
and  the  television  production  pro- 
gram for  next  year. 


New  FM-Lease  Plan 
Told  In  NAB  Survey 


(Continued  from  Page  1) 

while  sets  not  so  equipped  receive 
the  complete  program,  including  an- 
nouncements and  newscasts,  Stringer 
explained. 

The  study  is  one  of  a  series  de- 
signed to  help  FM  stations  increase 
revenue.  Previous  studies  have  cov- 
ered transit  radio,  storecasting,  and 
other  means  of  adding  to  normal  ad- 
vertising income. 


College  Cultural  Shows 
Offered  Boston  Listeners 


Boston  —  The  home  of  the  bean 
and  the  cod  is  now  piping  college 
culture  into  the  living  room  via 
WBMS-FM.  The  courses  are  record- 
ed in  the  classrooms  of  Boston  Col- 
lege, Boston  University,  Harvard, 
M.I.T.,  Northeastern  and  Tufts  on 
a  tape. 

The  first  of  the  half-hour,  Mon- 
day -  through  -  Saturday  series  was 
heard  last  night  at  7:30.  The  courses 
were  arranged  by  the  Lowell  In- 
stitute Cooperative  Broadcasting 
Council. 

WBMS-FM  listeners  will  be  urged 
to  send  their  names  in  an  informal 
roll  call  to  the  station. 


The 

battle's 

on! 


This  picture  was  snapped  just  before  these  two  tough  polar 
bears  tangled  in  what  was  the  battle  of  the  century  in  the 
Seattle  Zoo. 

There's  another  battle  going  on  these  days  in  the  tough, 
competitive  markets  of  America  —  like  Baltimore.  It's  a 
battle  for  profitable,  low-cost  sales. 

And  that's  where  W-I-T-H  comes  in  for  smart  advertisers. 
For  this  BIG  independent  delivers  its  BIG  audience  at  the 
lowest  cost-per-listener  of  any  station  in  town.  That's  why 
you  can  get  BIG  results  for  a  LITTLE  money  on  W-I-T-H. 

W-I-T-H  covers  92.3%  of  all  the  radio  homes  in  the  Balti- 
more trading  area.  For  more  facts  about  this  big  bargain  buy, 
call  in  your  Headley-Reed  man  and  get  the  W-I-T-H  story. 


BALTIMORE,  MARYLAND 

Tom  Tinsley,  President  •  Represented  by  Headley-Reed 


Thursday,  December  8,  1949 


RADIO  DAILY: 


Contest  Techniques 
Revealed  By  Speaker 


(Continued  from  Page  1) 

jingles,  35  words  on  a  product, 
naming  a  new  product,  and  writing 
slogans  are  still  the  best,  Morse 
said. 

Other  rules  for  successful  con- 
tests include  adequate  promotion, 
an  adequate  prize  budget,  trouble- 
proof  rules,  and  competent  judging, 
the  Donnelly  executive  said.  The 
danger  of  ghost-writers  and  en- 
tries plagiarized  from  other  con- 
tests left  no  room  for  amateur 
judges,  he  added.  Bad  judging 
would  have  an  adverse  effect  on 
good  will  for  the  sponsor,  Morse 
said. 

Morse  went  on  to  say  that  some 
advertisers  consider  contests  undig- 
nified. He  pointed  to  the  fact  that 
contests  were  run  by  all  types  of 
advertisers,  from  soft-drink  makers 
to  railroads. 

The  need  for  spectacular  promo- 
tion, to  move  a  product  quickly, 
and  new  products  were  given  as 
reasons  for  staging  contests  by 
Morse. 

The  objectives  of  contests  out- 
lined were:  increased  sales  by  get- 
ting store  displays,  giving  copy 
writers  a  new  approach,  giving 
salesmen  something  unusual  to  talk 
about,  increasing  radio  ratings  and 
newspaper  readership,  encouraging 
potential  buyers  to  come  to  the 
dealer,  and  developing  public  re- 
lations. 

Comments  on  Giveaway 

In  an  interview  with  Radio  Daily 
after  the  speech,  Morse  said  he  was 
not  against  radio  give-away  shows. 
He  said  he  did  not  consider  them 
lotteries  because  no  cost  or  consid- 
eration was  required  of  the  parti- 
cipants. The  phone  call  type  of  con- 
test is  not  a  lottery,  he  continued. 
Furthermore,  the  decision  of  wheth- 
er shows  were  lotteries  or  not  was 
not  up  to  the  FCC  because  they 
lacked  judicial  power,  he  concluded. 


New  Recording  Turntable 
Being  Developed  By  RCA 

(Continued  from  Page  1) 

reports  that  the  new  1950  RCA-Vic- 
tor  line  will  include  a  two-speed 
turntable  to  play  the  conventional 
78  r.p.m.  discs  and  the  long  playing 
33  1/3  discs  introduced  by  Columbia 
Records.  A  separate  turntable  will 
be  offered  to  play  the  R.C.A.  45 
r.p.m.  records. 

While  the  announcement  was  in- 
terpreted as  a  bid  by  RCA  to  corral 
some  of  the  33  1/3  business  there  is 
no  indication  that  the  company  will 
begin  production  of  33  1/3  record- 
ings. On  the  other  hand  company 
officials  state  that  sale  of  45  r.p.m. 
recordings  has  spiraled  upward  in 
the  past  few  months  and  that  the 
holiday  business  on  both  turntables 
and  records  may  exceed  available 
stocks. 

It  is  anticipated  that  total  record 
sales  for  1949  by  all  manufacturers 
may  reach  1948's  200  million. 


Need  Of  Radio-TV  Research 
On  Receivers  Discussed 


(Continued 

in  New  York  yesterday.  The  meeting 
chaired  by  L.  K.  Alexander  of  Gen- 
eral Electric's  electronic  division, 
was  called  to  explore  plans  for  an 
industry  statistical  bureau.  Among 
those  attending  was  Ken  Baker, 
NAB  director  of  research  and  act- 
ing president  of  BMB  which  will 
soon  complete  their  second  audience 
measurement  study. 

Alexander  said  that  "there  is  some 
possibility"  that  the  group  would 
meet  again"  sometime  after  the  first 
of  the  year"  and,  if  another  meeting 
is  held  at  that  time,  an  official  an- 
nouncement might  be  forthcoming. 

Questioned  about  the  paucity  of 
radio  receivers  on  retail  dealers 
shelves  as  reported  in  Radio  Daily 


from  Page  1) 

yesterday,  Alexander  disagreed  with 
the  reasons  put  forth  by  other  manu- 
facturers. He  said  he  believed  the 
scarcity  was  due  to  the  generally 
gloomy  economic  forecasts  made  last 
summer  and  by  the  articulately  ex- 
pressed fears  of  a  general  economic 
recession  following  recent  years  high 
sales.  He  said  the  entire  industry 
was  misled  by  last  summer's  general 
sales  slump. 

Other  manufacturers  had  stated 
that  radio  receiver  production  cut- 
backs were  based  on  the  idea  that 
TV  receiver  sales  would  cut  heavily 
into  AM  and  FM  receiver  sales. 

Alexander  said  he  believed  that 
radio  production  in  1950  would  at 
least  equal  1949's. 


Columbia  Records  To  Plug 
LP's  In  Special  Program 

(Continued  from  Page  1) 

on  December  11  and  18.  Program  will 
highlight  selections  from  Columbia's 
LP  catalog  with  a  commentary  by 
Harry  Marble. 

Show  will  be  heard  over,  in  addi- 
tion to  WCBS,  WEEI,  Boston; 
WBBM,  Chicago;  KCBS,  San  Fran- 
cisco; KNX,  Los  Angeles;  WCCO, 
Minneapolis-St.  Paul;  KMOX,  St. 
Louis;  WTOP,  Washington;  and 
WCAU,  Philadelphia. 

The  agency  is  McCann  Erickson, 
Inc. 


16th  Anniversary 

CBS  soap  opera  "Ma  Perkins," 
sponsored  by  Procter  &  Gamble  for 
Oxydol,  celebrates  sixteen  years  of 
broadcasting  December  13.  Soaper, 
which  bowed  on  the  network  only 
four  months  after  being  introduced 
as  a  local  over  WLW,  Cincinnati,  in 
1933,  has  won  a  number  of  awards 
for  its  story  line.  Dancer,  Fitzgerald, 
Sample  is  the  agency. 


Wedding  Bells 

Mark  Hawley,  former  NBC  news- 
caster and  now  director  of  television 
show,  "Bonnie  Maid  Versatile  Varie- 
ties," was  married  last  Monday  to 
Maggie  Bride.  The  ceremony  was 
followed  by  a  reception  at  the  home 
of  Kenyon  Nicholson,  author. 


Van  To  Host  'Poultry  Queen' 

Margaret  Phelan,  vocalist  who  has 
been  named  Queen  of  the  New  York 
Poultry  Show,  to  be  held  December 
7-11  in  the  14th  Street  Armory,  will 
make  a  guest  appearance  on  the 
Lyle  Van  Show  on  Thursday  (WOR, 
6-6:15  p.m.).  Miss  Phelan  will  dis- 
cuss the  many  honorary  titles  she 
has  been  awarded  by  various  or- 
ganizations during  the  past  year. 


Ezra  Stone  Guest  Of  Gagsters 

Ezra  Stone,  creator  of  the  comedy 
character,  Henry  Aldrich,  will  be 
a  guest  of  the  Gag  Writers  Institute 
next  Tuesday  at  the  Headquarters 
Restaurant. 


Church  Group  Purchases 
Time  On  ABC  Network 


(Continued  from  Page  1) 

from  the  studios  of  WENE,  Endicott. 
The  Rev.  Dr.  Paul  R.  Jackson,  presi- 
dent of  the  Baptist  Bible  Seminary, 
will  be  the  featured  speaker  and 
music  will  be  supplied  by  the  60- 
voice  Seminary  Chorus  and  the  Gos- 
pel Seminaries,  a  male  quartet. 
Series  starts  Dec.  10. 


Protestant  Radio  Unit 
Hits  Baptist  FM  Grant 


(Continued  from  Page  1) 

mitted  to  compete  with  commercial 
broadcasting  in  the  regular  com- 
mercial FM  region,  it  should  not  be 
granted  any  special  reserved  chan- 
nels. 

Reservation  of  channels  for  the 
church  group  would  be  contraven- 
tion of  the  Constitution,  the  PRC  said 
in  a  statement  filed  by  Former  Com- 
missioner Clifford  J.  Durr.  On  the 
other  hand,  he  said,  it  is  quite  with- 
in the  Constitution  for  the  church  to 
apply  for  and  be  granted,  broadcast 
licenses  on  an  equal  footing  with 
private  interests  also  seeking  to 
qualify  on  the  ground  of  their  ability 
to  serve  the  public  interest. 

The  matter  has  been  set  for  hear- 
ing by  the  FCC,  with  the  date  not 
yet  chosen. 


Pinch-Hits  For  Baukhage 

Straight  Facts  for  Veterans,  pro- 
duced in  cooperation  with  the  Vet- 
erans Administration,  will  return 
to  the  WCBS  mikes  on  Saturday, 
December  10  after  a  three-months 
absence.  The  show  will  be  heard 
on  alternate  Saturdays,  4: 00  to  4: 15 
p.m.  Inside  the  Veterans  Adminis- 
tration is  the  subject  of  the  first 
program. 


for  profitable  selling  IHVESTIGATE 
WDEL 

WILMINGTON 

DELAWARE 


WGAL 

LANCASTER 

PENNSYLVANIA 


WKBO 


HARRISBURG 

PENNSYLVANIA 


WORK 


WRAW 

READING 

PENNSYLVANIA 


YORK 

PENNSYLVANIA 


I 

and 


WEST 


EASTON 

PENNSYLVANIA 


WGAL*  TV 

LANCASTER 

PENNSYLVANIA 


STEINMAN  STATIONS 
Clair  R.  McCollough,  Managing  Director 

Represented  by 

ROBERT  MEEKER  ASSOCIATES 

Chicago  San  Francisco  New  York  Los  Angeles 


RADIO  DAILY: 


Thursday.  December  8.  1949 


AGENCIES 


THE  New  York  office  of  the  Durk 
Advertising  Agency,  has  been 
awarded  the  advertising  account  of 
Hollywood  Television  Productions, 
large  scale  producers  of  films  for 
television,  training  programs  and 
public  relations  motion  pictures. 
Richard  A.  Bergstrom  is  the  agency 
account  executive.  Media  to  be  used 
will  consist  of  direct  mail,  business 
papers,  trade  publications  and  mer- 
chandising aids. 


BROCK-HALL  DAIRY  CO.,  New 
Haven  Connecticut,  has  appointed 
the  Charles  W.  Hoyt  Company,  Inc., 
New  York,  its  advertising  agency  ef- 
fective January  1,  1950. 


BROADCAST  MEASUREMENT 
BUREAU  announces  the  resigna- 
tion of  Cortlandt  Langley,  assistant 
to  the  president  and  director  of  sub- 
scriber service.  The  resignation  is 
effective  December  1,  1949,  Langley 
is  forming  ljis  own  company  for  the 
production  and  sale  of  television 
package  programs. 

MURRAY  D.  KIRKWOOD  is  the 
new  account  executive  of  the  Sun 
Oil  Co.  for  Hewitt,  Oglivy,  Benson 
&  Mather. 


JACOB  H.  GEISE  has  been  named 
vice-president  in  charge  of  finance 
of  Young  &  Rubicam,  Inc.,  Sigurd 
S.  Larmon,  president  has  announced. 
Harry  Enders,  secretary  and  assist- 
ant treasurer  of  the  agency,  will  suc- 
ceed Geise  as  treasurer.  George 
Farrand  will  become  assistant  sec- 
retary and  M.  Wray  Witten,  con- 
troller. 


MATTHEW  CALDERWOOD  has 
moved  from  the  New  York  office 
of  J.  Walter  Thompson  Co.  to  the 
agency's  Detroit  branch.  He  will 
head  the  traffic  and  production  de- 
partment in  the  motor  city. 


GEORGE  BALTERMAN  has  join- 
ed the  executive  staff  of  Storm  & 
Klein,  Inc.,  advertising  agency,  A.  E. 
Storm,  president,  announced  yester- 
day. Balterman  has  been  advertis- 
ing manager  of  Schenley  Distribu- 
tors, Inc.  for  the  last  year  and  pre- 
viously was  coordinator  of  all  ad- 
vertising; sales  promotion,  and  mer- 
chandising in  the  monopoly  states 
for  Schenley  divisions.  Park  &  Til- 
ford  Distillers,  Inc.  and  Park  and 
Tilford  Import  Corp.  are  among  the 
agency's  accounts. 

Radio  Clue  Pays  Off 

John  Wiley  Johnson,  a  fugitive 
from  justice  since  1946,  was  recently 
captured  in  Willits,  Calif,  by  the 
F.B.I,  as  the  result  of  a  lead  fur- 
nished by  a  listener  who  heard  his 
description  over  Mutual's  "True 
Detective"  program  of  July  31,  it 
was  announced  yesterday.  The  lis- 
tener, who  asked  that  his  name  not 
be  revealed,  received  a  $1,000  award 
for  supplying  the  information  which 
led  to  the  capture. 


Man  About  Manhattan,  .  . 

•  •  •  Open  season  lor  chanty  campaigns  has  radio  program- 
ming departments  dizzy.  In  New  York  alone  stations  we.e  requested 
to  support  eight  different  appeals  during  the  month  ot  Nov.  .  .  .  Rumored 
in  the  corridors  of  the  RCA  Bldg.  that  it  an  executive  is  assigned  to 
the  radio  division  in  the  realignment  of  radio  and  IV  at  NBC,  his 
futuie  is  not  as  secure  as  that  ot  the  television  boys.  .  .  .  Eiions  to 
sign  Gen  1  Ike  Eisenhower  tor  a  radio  series  continue  wi.h  an  au.o 
sponsor  making  oveitures.  .  .  .  P  &  G  s  "Big  Sister"  now  being  handled 
by  Compton,  wiih  James  J.  Seaborne  producing  the  show.  .  .  .  howard 
Lane,  advtg.  manager  01  Ronson,  wires  that  you  can  always  tell  it's 
win.er  when  agency  execs  fly  South.  .  .  .  "Auction-aire"  renewed 
anocher  13  weeks  and  is  going  to  Wes.e.n  TV  netwo.k  as  well  .  .  .  Dave 
Burns,  comic  of  "Mane  Mme  Manhattan,"  starring  in  "Young  B'way" 
on  WPIX  starting  tcnite.  .  .  .  Cha.lie  holmes  leaving  the  Bob  Monroe 
staff  to  be-ome  sales  manager  for  a  Danville,  Va.,  station.  .  .  .  With 
so  many  Leer  sponsors  on  iV,  Harvey  Stone  cails  it  lirst  glass  enter- 
tainment. 

ft  ft  ft         ,  ft 

•  •  •  WHAT  THEY  LOOK  LIKE:  TED  MALONE:  A  suc- 
cessful Card  and  Gift  Shop  owner,  devoting  his  lile  to  browsing. 
.  .  .  EDDIE  DUCHLM:  An  architect  who  does  his  planning  at 
the  piano.  .  .  .  HENRY  MORGAN:  A  real  estate  renting  ageni 
who  has  a  funny  observation  and  hilarious  interpretation  for 
every  clause  in  your  lease.  .  .  .  ARLENE  FRANCIS:  A  chic  dep't 
store  buyer  of  men's  pajamas.  .  .  .  FRANK  GALLOP:  The  Dean 
in  an  exclusive  finishing  school  for  young  ladies. 

ft        ft        ft  ft 

•  •  •  Even  a  press  agent  can  let  publicity  go  to  his  head.  Not 
long  ago,  one  of  New  York's  more  popular  p.a.'s  was  enjoying  the 
sight  ot  his  own  name  in  p.int  almost  daily.  He  got  so  used  to  it,  and 
reLshed  it  so,  that  at.er  a  while  he  and  his  staif  began  neglecting  the 
clients  to  concent. ate  on  Mr.  P. ess  Agent  himseif.  One  anernoon.  an 
amoitious  young  assistant  barged  in.o  the  oftice.  "1  did  it."  the  en- 
thusiastic kid  screamed.  Tm  get. .rig  a  four-page  layout  in  LOOK  lor 
that  new  gal  singer  we're  handling."  Instead  of  the  expected  big  slap 
on  ihe  back,  the  infuriated  publicity  head  turned  on  h.m  and  yelled: 
"Listen,  you.  Always  remember  one  th.ng  here.  You're  working  lor 
me — not  my  clients!" 

ft        ft        ft  ft 

•  •  •  Drew  Pearson's  hat-to-hat  sponsorship  shift  (from 
Lee  chapeaux  to  Adam)  posed  quite  a  problem  of  sponsor-iden- 
tification under  the  new  bankroiler  regime.  Weintraub  agency 
reports,  however,  that  the  latest  Hooper  sponsor-identification 
rating  for  the  commentator  under  the  Adam  banner  is  43.1  for 
the  Sept.  11-Nov.  6th  period.  This  is  within  6  points  of  the  final 
Lee  rating  of  49.5  for  the  six  weeks  of  July  and  first  half  of  Aug. 

ft       ft        ft  ft 

•  •  •  SMALL  TALK:  The  World-Telly's  Marie  Torre  and  Harold 
Friedman,  ABC-TV  producer,  are  finally  honeymooning  at  El  Rancho 
Vegas.  ...  At  24.8,  John  Cameron  Swayze's  Camel  News  Caravan  has 
the  highest  Hooper  of  any  news  program  regularly  heard  on  TV.  .  .  . 
And  speaking  of  ratings.  Lux  Radio  Theater  has  been  No.  1  in  both 
Hooper  and  Nielson  since  the  season  started.  .  .  .  Skee  Wolff,  writer- 
producer  at  WBBM,  CBS-owned  Chi  outlet,  has  penned  a  war  novel 
which  will  be  published  by  Crown  in  the  Spring.  ...  At  Guy  Lombardo's 
East  Point  House  Restaurant  in  Freeport,  the  menu  lists  "The  Sweetest 
Lobsters  This  Side  of  Heaven." 

ft        ft        ft  ft 


son  fRnncisco 


By  NOEL  CORBETT 

JOLLY  BILL'S  KNBC  five  p.m. 
airer  slanted  toward  the  kid  audi- 
ence is  now  sponsored  by  the  Call- 
Bulletin. 

Walter  Davison,  now  representing 
Lang-Worth  Feature  Programs  on 
the  Coast,  up  from  Hollywood  for 
the  NAB  regional. 

Edgar  Bergen  in  town  to  ready  his 
December  11  broadcast  from  the 
Marine  Memorial.  With  him  Frank 
Gill,  producer,  Bill  Baldwin,  an- 
nouncer and  writers  Hugh  Wedlock 
and  Howard  Synder.  While  here 
Bergen  toured  Chinatown  with  his 
group  chosing  talent  from  the  night 
clubs  for  his  local  emanation. 

Jack  Carson  passing  through  on 
his  way  to  Oakland  to  do  an  Elks 
Benefit. 

John  W.  Elwood,  General  Manager 
of  KNBC  and  NBC  veepee,  leaving 
for  Sacramento  to  attend  the  Na- 
tional Conference  of  the  Citizens' 
Committee  for  the  Hoover  Report 
December  12-13.  George  Greaves,  as- 
sistant to  Elwood,  will  participate 
in  Governor  Warren's  Conference  on 
Employment  in  Sacramento  this 
week. 

Familiar  faces  around  the  Mark 
Bar  after  the  NAB  meet  of  fellows 
who've  worked  here  'n'  there  in 
radio,  but  here  now:  Wilt  Gunzen- 
dorfer,  Ed  Barker,  Phil  Lasky,  Grant 
Holcomb,  John  Thompson  and  many 
others. 


Renew  Jewish  Philosopher 

The  Jewish  Philosopher,  radio's 
longest  running  Jewish  program,  has 
been  renewed  for  the  thirteenth  (13) 
consecutive  year  by  the  Carnation 
Company,  through  Erwin,  Wasey  & 
Co.  Inc.  The  Jewish  Philosopher  ap- 
pears daily,  at  2:00  p.m.  over  sta- 
tion WEVD,  New  York.  This  pro- 
gram is  produced  and  managed  by 
C.  I.  Lutsky  Enterprises  Inc. 


WEVD 
117-119  W.  46  St 
HENRY  GREENFIELD.  Mg.  Director    N  Y.  1 9 


Thursday,  December  8,  1949 


RADIO  DAILY 


5 


Say  AM  Sets  Now  Go 
To  Non-Video  Areas 


WINDY  CITY  WORDAGE 


By  HAL  TATE 


•  •  •  Jack  Brink  ley  celebrating  his  14th  year  as  announcer  on 
the  transcribed  "Judy  and  Jane"  show.  Program,  sponsored  by  Folger's 
Coifee,  is  now  in  28  markets.  Grant  Advertising  handles  the  account. 

.  .  .  WCFL  scored  a  coup  by  tieing  up  lop  profes- 
ChiCQCJO     sional  and  college  basketball  games  from  the  Chicago 

Sladium.  Key  games  of  the  Chicago  "Stags"  pro  team 
as  well  as  Notre  Dame,  Northwestern,  Loyola  and  De  Paul  will  be 
carried  by  the  Labor  station  with  Joe  Boland  reporting. 

■fr        -sir        <r  •& 

•  •  •  Everett  Lande,  WIND  account  executive,  passing  out 
cigars  in  honor  of  his  new  son.  The  second  Lande  heir,  named 
Everett  Howard  Lande,  weighed  in  at  7  pounds,  two  ounces  at 
Codell  Memorial  Hospital  in  Libertyville.  .  .  .  WJJD's  Ernie  Simon 
gave  away  a  $1,630  jackpot  last  week  on  the  Libby  Telephone 
Quiz.  Irving  Rocklin  Associates  handle  the  Libby  account.  .  .  . 
Guest  speaker  at  the  Chicago  Radio  Management  Club  luncheon 
Wednesday  was  Heine  H.  Haupt,  BBD&O  vice-president.  His 
topic  was  "The  Arithmetic  of  Business."  .  .  .  Arthur  C.  Nielsen, 
president  of  the  A.  C.  Nielson  Co.,  last  week  was  elected  a  mem- 
ber of  the  Board  of  Trustees  of  the  Wisconsin  Alumni  Research 
Foundation. 

&        &        &  # 

•  •  •  The  Ruthrauff  &  Ryan  agency  switched  their  "Bob  Elson 
on  the  20lh  Century  Limited"  interview  show  from  WENR  to  WBBM. 
Sponsor  is  Frank  Shave  Creme.  .  .  .  Stealing  a  leaf  from  radio  quiz 
shows,  Alex  Adler,  local  furrier,  has  girls  call  up  people  at  random 
who  are  asked  very  simple  questions.  "Winners"  receive  a  $50  mer- 
chandise certificate.  .  .  .  Local  DuMont  distributors.  New  World  Dis- 
tributors, in  which  football  star  Sid  Luckman  has  a  goodly  share,  are 
sponsoring  the  new  'Stop  the  Record"  show  on  WGN-TV  for  a  full  hour 
five  days  a  week.  Program  is  emceed  by  disc  jockey  Frann  Weigle 
and  is  produced  by  Rose  Dunn  and  Stan  Joel.  .  .  .  John  Harrington 
starting  five-minute  "Feature  Story"  show  on  WBBM. 

it       #       tr  "fr 

•  •  •  M-G-M  records  and  the  Zenith  distributing  firm  are 
jointly  sponsoring  "Record  Spotlight"  on  WIND  with  Howard 
Miller  in  charge.  During  course  of  show,  Miller  calls  top  M-G-M 
artists  all  around  the  country  and  chats  with  them.  MacFarland- 
Aveyard,  Chicago,  handles  the  account.  .  .  .  Bill  Merz,  Jr.,  local 
sales  rep  for  the  C.  P.  MacGregor  shows,  has  closed  a  deal  with 
Joseph  B.  Benge,  account  executive  at  McCann-Erickson,  for 
the  transcription  firm's  "Hollywood  Theater  of  Stars"  program. 
Sponsor  is  Hyde  Park  Beer  and  station  used  will  be  KSD,  St. 
Louis.  .  .  .  Bill  also  sold  "Hollywood  Theater  of  Stars"  to  81 
Plymouth  dealers  in  Detroit  for  sponsorship  on  a  Detroit  station 
as  yet  unchosen.  The  ad  agency,  Powell-Grant,  Detroit,  also 
bought  MacGregor's  "Henry  King  Show."  .  .  .  Karl  Sutphin,  pro- 
motion manager  for  ABC  in  Chicago,  deserves  the  credit  for  the 
front  page  grabbing  stunt  when  Santa  Claus  arrived  here  via  ship. 
Ell  Henry,  whom  we  had  inadvertently  credited  with  the  feat, 
says  Sutphin  is  the  one  who  deserves  all  the  credit. 


f  Profit  Sharing  Plan 

Of  P.  &  G.  Explained 


(Continued  from  Page  1) 

working  at  top  speed  to  take  care 
of  this  demand. 

RMA  reports  that  the  plaints  of 
dealers  in  such  non-TV  areas  as 
i  Denver  and  others  throughout  the 
I  area  west  of  the  Mississippi  have 
I  been  especially  loud,  with  manu- 
I  facturers  sadly  admitting  that  they 
I  underestimated  the  market  badly. 
"They  know  now  that   there  is 
plenty  of  life  in  the  market,  and 
production  has  been  going  up  this 
fall,"  said  an  RMA  spokesman,  "but 
1  it  is  a  fact  that  a  lot  of  our  members 
'were  getting  ready  for  the  funeral 
of  the  AM-set  market  this  spring." 
Here    in    Washington    there  are 
\  shortages  on  the  better  grade  table 
and  combination  sets,  and  also  on 
FM-only    models.   The   s:arcity  of 
FM-only  models  has  been  reported 
in  other  cities  with  extensive  FM 
!  service,  according  to  FMA. 


|  Procter  &  Gamble's  profit  sharing 
plan  was  called  "incentive  in  its 
broadest  and  most  inspiring,  com- 
pelling sense"  by  William  G.  Werner, 
'  company  executive,  in  an  address 
before  the  Council  of  Profit  Sharing 
Industries  last  week. 

,  Werner  said  the  plan,  started  in 
1887  by  Procter  &  Gamble,  is  the 
oldest  in  continuous  operation  in 
this  country.   He  continued  "Over- 

.'  all,  our  plans  fully  justify  and,  we 
hope,  make  clear  to  the  rank  and 
file  of  employees  that  it  has  always 
,  been   the  declared  policy   of  the 

i  company  to  recognize  that  its  in- 

I  terest  and  those  of  its  employees  are 
inseparable." 

The  plan  "results  in  a  heightened, 
sharpened,    more    loyal    esprit  de 

j  corps  that  marks  one  business  as 
,  against  another  the  moment  you 

I !  step  inside  a  plant,"  he  told  the 

'  council.  Werner  concluded,  "We  see 
employees  gaining  a  new  conception 
of  how  much  quality  output  and 
sound  operation  mean  in  assuring 

'  the  kind  of  values  to  the  public  that 
earn  their  good  will  and  patronage." 


1    Admiral  Declares  Div. 

The  Admiral  Corp.,  Chicago,  has 
declared  a  quarterly  dividend  of  20 
i  cents  a  share  on  new  common  stock, 
I  payable    December    31.    The  old 
shares  were  split  two-for-one,  ef- 
fective today,  and  received  20  cents 
I  at  quarterly  intervals.  The  new  divi- 
I  dend  is  equal  to  40  cents  on  the  old 
i  share  basis. 


1  'Record  Shop'  Expanding 

WJZ,   New  York,   has  expanded 
t  "Joe  Franklin's  Record  Shop"  into 
I  a  five-a-week  11:35  p.m.  to  midnight 
disk  session  starting  Dec.  19,  it  was 
announced     yesterday.  Expansion 
comes  one  month  after  the  show 
I  made  its  debut  as  a  Saturday  a.m. 
half-hour  feature. 


Will  Broadcast  Game 

Sponsored  by  Gillete's  "Calvacade 
of  Sports,"  the  annual  Blue-Gray 
football  game,  featuring  a  northern 
all-star  team  versus  a  steller  south- 
ern contingent,  will  be  broadcast 
over  the  entire  Mutual  web  for  the 
third  consecutive  year  on  December 
31,  it  was  announced  yesterday. 
Originating  from  the  Gramton  Bowl 
at  Montgomery,  Alabama,  the  game 
will  be  described  by  Harry  Wismer 
with  statistics  and  color  for  the  con- 
test, a  traditional  affair,  being  sup- 
plied by  Jim  Britt. 


Will  Air  Hoover  Speech 

NBC  has  cancelled  the  "Martin 
and  Lewis"  show  for  Dec.  12  only 
in  order  to  present  a  special  half- 
hour  address  by  former  President 
Herbert  Hoover,  entitled  "Reorgani- 
zation of  the  Federal  Government." 
Mr.  Hoover's  address  will  be  given 
in  connection  with  the  two-day 
meeting  of  the  National  Citizen's 
Committee  For  The  Hoover  Report 
being  held  in  Washington  at  that 
time,  Dr.  Robert  L.  Johnson,  presi- 
dent of  Temple  University,  will  in- 
troduce the  only  living  ex-president. 


Radio-TV  Stations 
To  Aid  Scout  Drive 

(Continued  from  Page  1) 

program  of  radio  spots,  guest  speak- 
er appearances  and  other  promo- 
tional features  were  discussed. 

William  Berchtold,  vice  president 
of  Foote  Cone  &  Belding  agency  and 
Ed  Thomas,  vice  president  of  Geyer, 
Newell  and  Ganger,  Inc.,  spoke  at 
the  luncheon.  Berchtold  as  chair- 
man of  the  business  men's  group 
stressed  the  importance  of  the  Scouts 
in  building  good  citizenship  and 
combating  juvenile  delinquency 
while  Thomas,  as  Scout  public 
chairman,  outlined  the  effective  ser- 
vice given  the  Scouts  by  both  radio 
and  TV  in  past  campaigns. 

It  was  announced  that  Al  Nichols, 
director  of  the  Scout  camps;  Harry 
M.  Cohn,  director  of  public  relations 
and  Lann  Armitage,  radio-television 
publicity  director,  would  be  avail- 
able to  the  stations  in  preparing 
their  campaigns. 

In  attendance  were:  Harvey  J. 
Gannon,  WNBC;  Clarence  Worden, 
WCBS;  Gene  Fitts,  WOR;  Florence 
Morris,  WJZ;  Hank  Morgenthau, 
WNEW;  Ted  Estabrook,  WNBT;  Lee 
Bland,  CBS-TV;  John  Neal.  WINS; 
Louis  J.  Carino,  WMGM;  Pat  Hurley, 
WQXR;  Tom  Morgan,  WOV;  William 
Moore,  WBNX;  Charles  Barkley, 
WGYN-FM;  Harold  Hirschmann, 
WABF;  Betty  Stone,  Broadcasting; 
Frank  Burke,  Radio  Daily  and  Zac 
Freedman,  Coll  and  Freedman,  Vice 
Chairman,  Public  Relations  Com- 
mittee, Greater  N.  Y.  Councils. 


Telephone  Co.  Protests 
Popularity  Of  CKLW  Show 


Detroit — A  CKLW  disc  show  has 
brought  a  "Cease  Fire"  order  from 
telephone  officials  who  say  three 
exchanges  were  put  out  of  service 
during  a  broadcast  of  the  program. 

The  avalanche  started  when  Eddie 
Chase  on  the  Make  Believe  Ballroom 
described  a  used  car  which  was 
offered  for  sale  by  the  Hall-Dodds 
Co.,  Detroit  Ford  dealer.  CKLW 
listeners  were  asked  to  estimate  the 
exact  price  of  the  car  in  question 
and  receive  a  jackpot  prize.  The 
jackpot  started  at  $25  and  increased 
$5  for  every  incorrect  answer. 

The  telephone  company  stepped  in- 
to the  picture  on  the  third  day  when 
their  service  broke  down.  Officials 
visited  E.  W.  Wardell,  CKLW  sales 
manager,  and  requested  a  change 
or  an  end  of  the  program  feature. 
The  telephone  men  estimated  that 
several  thousand  calls  were  placed 
before  the  exchanges  went  out  of 
service  with  thousands  of  other  calls 
that  could  not  even  get  into  the 
exchanges. 


AC  -  DC  Transcription  Players 
Tape,  Wire,  Disc  Recorders 
Sales-Rentals-Service 

MILLS  RECORDING  CO. 

161  N.  Michigan  Ave. 
Chicago,  III.  De  2-41 17 


I 


PLUG  TUBES 


On  Records  and  Transcriptions 

TELL  ME  WHY 

RYTVOC,  Inc. 

1585  Broadway       New  York  19,  N.  Y. 


"HUSH  LITTLE  DARLIN  " 

Recorded  By 
Perry  Como  Eddy  Howard 

Dick  Haymes         Curt  Masscy 
Kay  Kyser  Jerry  Falligant 

MICHAEL    MUSIC    CO.,  Inc. 

1619  Broadway  Jerry  Johnson 

New  York  City  Gen.  Mgr. 


You'll  LUV  this  novelty! 

IT  MUST  BE  LUV 

MANOR  MUSIC  COMPANY 


1619  Broadway 


New  York  City 


Nothing  Can  Stop  This! 

"FOREVER  WITH  YOU" 

by  the  writer  ot  "My  Happiness" 
FORSTER    MUSIC    PUB.,  INC. 

1619  Broadway,  New  York  19,  N.  Y. 
216  S.  Wabash  Avenue,  Chicago  4,  III. 


A   HIT    Is  Born! 

"BLUE  FOR  A  BOY- 
PINK  FOR  A  GIRL" 

Vaughn  Monroe  on  RCA-Victor 

Al  Gallico  Music  Co.  Inc. 

501   Madison  Ave.,  New  York,  N.  Y. 


WALTER  WINCHELL'S  COLUMN 

December  1,  1949 — says: 

"  'Mule  Train'  has  been  replaced 
in    the    local    record    stores  by 

RUDOLPH,  THE  RED- 
NOSED  REINDEER'." 

SI.  Nicholas  Music  Pub.  Co. 

1619  Broadway     New  York  19,  N.  Y. 
JU  6-5157 


The  Nation's  Big  Hit! 

TOOT,  TCOT, 
TCOTSIE ! 

(GOOD-BYE) 

from  the  Columbia  picture 

JOLSON  SINGS  AGAIN' 
ON  ALL  RECORDS 
LEO  FEIST,  IIVC. 


RADIO  DAILY: 


Thursday,  December  8.  194£ 


WOIIUS  am>  MUSIC 


By  PINKY  HERMAN 


•  •  •  TIN  PAN  ALLEY  OOPS:— Many  a  new  firm  has  been 
fortunate  enough  to  tee  olf  with  hits.  .  .  .  Cromwell  Music  started  into 
this  unpredictable  business  with  the  smash  novelty,  "Hop  Scotch  Polka," 
Al  Gal.ico,  with  "Blue  For  A  Boy,  Pink  For  A  Girl,"  Campbell  Music 
with  "I  ve  Got  A  Lovely  Bunch  of  Cocoanuts,"  Michael  Music  with 
'  Hush  Liitle  Darlin',"  St.  Nicholas  Music  with  'Rudolph,  The  Red- 
Nosed  Reindeer,"  George  Paxton  Music  with  "There's  No  Tomorrow." 
Latest  firm  launched  with  a  terrilic  smash.  "Mule  Train,"  is  Walt  Disney 
Music  Co.,  which  is  currently  plugging  two  songs  from  the  Walt 
Disney  musical,  "Cinderella."  Ditties  are  "A  Dream  is  A  Wish  Your 
Hea.t  Makes"  and  "Bibbidy  Bobbidy  Boo,"  cleiied  by  Mac  David,  Al 
Hollman  and  Jerry  Livingston.  ...  •  Jimmie  (Former  Governor  oi 
Louisiana)  Davis  Music  Co.,  working  on  a  new  ditty  by  the  Gov.  and 
Charles  Nconan  titled,  "Moonlight  Millionaire."  .  .  .  number  is  plenty 
good  and  can  duplicate  the  success  of  limmie's  "You  Are  My  Sunshine." 
...  •  Did  you  know  that  screen  star  Jimmy  Stewart  started  his 
theatrical  career  as  an  accordionist  in  one  of  the  annual  Princeton 
Triangle  Club  musicals?  ...  •  Pee  Wee  King,  a  graduate  of  WSM's 
'Grand  Ole  Opry,"  now  the  star  of  his  own  series  over  WAVE,  is 
catching  the  eye  of  film  scouts  via  his  TV  series. 

TwT        #        it  £ 

•  •  •  Edwin  ,B.  Morris  has  another  hit  in  "Dear  Hearts  and 
Gentle  People,"  written  by  Bob  Hilliard  and  Sammy  Fain.  .  .  . 

•  Scripter  Art  Henley  has  penned  <a  feature  article  which  Lip- 
pincott  will  publish  in  its  anthology,  "Writing  for  Profit."  Art's 
thesis  is  titled,  'How  to  write  jokes  and  anecdotes,'  (and  if  anyone 
knows  how  it's  none  other  than  Hanley.)  .  .  .  Mel  Torme,  en 
route  east  with  his  wife,  film  starlet  Candy  Toxton,  will  open 
at  Bop  City,  Feb  16.  .  .  .  •  Russ  Morgan's  new  decca  waxing 
of  the  waltz,  "Where  Are  You  Blue  Eyes,"  can't  miss  zooming 
this  Drake-Shirl  composition  up  among  the  leaders.  ...  •  One 
of  Chicago's  most  popular  Ork  Pilots,  Harry  Kogen,  spent  a 
week  in  Gotham  and  returned  to  the  Windy  City  yesterday  with 
healthy  advances  from  three  pubberies  for  new  songs.  .  .  .  Kogen's 
most  recent  hit  was  "Swiss  Lullaby"  which  he  penned  with 
Vaughn  (Choo  Choo  Ch'  Boogie)  Horton.  .  .  .  •  TV  execs 
should  take  a  gander  at  the  harmony  team  .of  Estelle  &  John 
Eldridge.  .  .  .  coached  by  Jimmy  Rich,  this  pair  of  good  looking 
and  talented  youngsters  is  now  ready  for  the  big  time.  ...  •  Pe- 
ter Donald  tells  of  the  typical  Hollywoodite  who  wears  a  wrist 
watch  on  each  wrist.  .  .  .  helps  him  two-time  his  friends  (but 
don't  get  me  wrong  I  love  wrist  watches.)  .  .  .  •  Kramer- 
Whitney's  new  song,  "You're  In  Love  With  Someone"  already 
up  there  with  the  most-played-tunes.  .  .  .  Alex  and  Joan  STILL 
clicking. 

&        #        ft  # 

•  •  •  ON  AND  OFF  THE  RECORD:— Deejays  who  cater  to 
lovers  of  hillbilly  and  folk  tunes  should  latch  on  to  Claude  Casey's 
newest  MGM  waxing,  pairing  "Road  of  Love"  with  "I'm  Having  My 
Blue  Day  Today."  .  .  .  This  CBS  (Cow  Boy  Songster)  heard  via  Colum- 
bia's WBT  outlet  in  Charlotte,  N.  C,  scores  an  ace  with  this  platter. 
...  •  Norman  Foley's  stalf  at  Miller  music  has  done  an  amazing 
job  with  "Johnson  Rag,"  ge'.ting  it  listed  as  favorite  of  deejays  after 
but  TWO  weeks  of  exploitation.  ...  •  Louis  Jordan  and  his  band 
give  Decca  a  fine  platter  in  "Schooldays,"  backed  with  "I  Know  What 
I've  Got,"  top  side  has  a  novel  vocal  arrangement  in  which  the  band 
joins  in  several  choruses.  .  .  .  the  Maestro  does  a  solo  on  the  flip  side 
effectively.  ...  •  Two  Ton  Baker,  whose  great  platter  of  "I'm  A 
Lonely  Little  Petunia"  (In  An  Onion  Patch)  is  still  selling  after  three 
years,  will  wax  "If  I  Had  A  Million  Dollars"  for  Mercury  next  week. 
.  .  .  Baker  decided  to  cut  "Million"  after  being  swamped  with  requests 
by  his  NBChicago  listeners.  ...  •  Deejay  Paul  Monson.  whose 
WMASterful  picking  of  hits  has  proven  slightly  sensational,  is  starting 
his  ninth  year  at  this  Springfeld,  Mass.  station.  .  .  .  (nice  goin'  Paul.) 


PLUG  TUDES 


Give  Me  Your 
Hand 

LAUREL  MUSIC  CO. 
1619  Broadway  New  York  City 


Bing    Crosby,    Gracie  Fields, 
Sammy    Kaye,    Johnny  Des- 
mond, Jo  Stafford,  Doris  Day 
Are  All  On 

THE  LAST  MILE  HOME 

LEEDS  MUSIC  CORPORATION 


Making  Our  Debut  With  A  HitI 

"A  NEW  SHADE  OF  BLUES" 

MAYPOLE  MUSIC  CO. 

22  F.  67th  St.        New  York  City 
Phone:  REgent  7-4477 


I  WISH  I  KNEW 

Should  step  right  out  in  front — 
Just  recorded  for  RCA-VICTOR 

by  DOLPH  HEWITT 

ADAMS,  VEE  &  ABBOTT,  Inc. 

216  S.  Wabash  Ave.        Chicago  4,  III. 


WHERE  ARE 
YOU  BLUE  EYES? 

Russ  Morgan  -  Decca  24819 
Merrie  Musette  -  Victor  25-1134 

KNICKERBOCKER  MUSIC  PUB.  INC. 


1619  Broadway 


New  York,  N.  Y. 


My  Heart  Goes  With  You 


bv  Thomas  G.  Me«nan 


♦      ♦  — 


JAMES  MUSIC,  Inc. 

1650  Broadway         Room  709  NYC 


Brand  New  Novelty! 

"If  I  Had  A 
Million  Dollars" 

(I  Would  Give  It  All  to  You) 

TONY  PASTOR'S 

Sensational  COLUMBIA  Record 
#38577 

RYTVOC,  Inc. 

1585  Broadway      New  York  19,  N.  Y. 


Section  of  RADIO  DAILY.  Thursday,  December  8,  1949 — TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


SCENIC  DESIGNERS  STRIKE  SETTLED 


TELE  TOPICS 


THE  PROTEST  against  crime  shows  filed 
with  the  FCC  by  the  Southern  Cali- 
fornia Association  for  Better  Radio  and 
Television  may  well  have  great  portent  for 
the  future  development  of  the  industry. 
While  careful  consideration  is  often  given 
to  such  protests  by  those  in  control  of 
program  content,  it  is  most  unlikely  that 
such  shows  would  be  cancelled  unless  de- 
clining ratings  made  their  continuance  no 
longer  a  wise  investment  for  the  sponsor. 
The  protests  of  a  vocal,  literate  minority 
are  always  valuable;  they  make  their 
peculiar  contribution  to  a  system  of 
checks  and  balances.  But  in  the  end  it 
is  the  mass  that  proves  to  be  the  deciding 
factor.  Right  now  programs  dealing  in 
crime  and  violence  seem  to  be  doing  very 
well.  "Suspense,"  perhaps  the  goriest  of 
them  all,  is  firmly  entrenched  among  the 
top  ten.  The  rating  of  the  blood-and- 
thunder  "Captain  Video"  is  now  higher 
than  that  of  the  gentle  and  appealing 
"Kukla,  Fran  and  O'lie."  Does  the  great 
number  of  crime  shows  reflect  callous- 
ness of  the  broadcaster  or  the  taste  and 
preferences  of  the  American  public?  We 
doubt  that  any  two  persons  would  agree 
on  an  answer. 


VA/HILE  WE  THINK  that  the  current 
"  "  crop  of  crime  shows  do  not,  as  a 
class,  make  good  programming,  we  can- 
not go  along  with  those  who  ur?e  that 
all  of  them  be  axed.  The  decision  for 
the  broadcaster  may  be  boiled  down  to 
"Do  we  give  them  what  they  want  or  do 
we  give  them  what  is  good  for  them?" 
Were  the  latter  course  to  be  chosen  the 
next  question,  which  no  one  could  an- 
swer, would  be:  "Who  is  to  decide  what 
is  good  for  them?"  However,  we  cannot 
favor  a  policy  of  laissez  faire.  Certainly 
there  must  be  compromises,  the  most  ob- 
'  vious  of  which  is  the  scheduling  of  crime 
shows  at  late  hours.  Another  course  of 
action  which  we  think  should  be  taken  is 
experimentation  in  programming  to  de- 
velop new  shows  that  might  successfully 
compete  with  the  cliff-hangers.  Such  ex- 
perimentation would  be  an  expensive 
proposition  but  the  rewards  it  could  bring, 
financial  and  otherwise,  could  be  tre- 
mendous. 


KJBC  PROGRAMMING  TOPPERS  have 
'  ^  just  about  given  up  on  their  pro- 
jected three-hour  participating  show  for 
t  Saturday  nite  and  n"w  are  off  on  a  new 
tark  to  combat  CBS'  K?n  Murray  -  Ed 
Wynn  combo  that  starts  Jan.  7.  .  .  .  Two 
of  the  wildest  space-graHbing  promotions 
in  quite  a  while  are  oroducts  of  the  staid 
Benton  &  Bowles  (the  agency,  not  the 
political  team) — the  Gaines  dog  food 
stunt  and  Abe  Burrows'  Benevolent  and 
Protective  Order  of  Bald  Eagles. 


WXYZ-TV  AN'n  Test 
Not  For  Sale-Yet 


Detroit — A  new  wrinkle  in  sales- 
manship will  be  unveiled  by  WXYZ- 
TV  next  week  when  the  station  be- 
gins a  30-day  test  of  early  after- 
noon programming.  Shows  will  not 
be  offered  for  sale  during  the  test 
period. 

"We  are  not  asking  advertisers  or 
their  agencies  to  gamble  in  this 
experiment,"  James  G.  Riddell, 
manager  of  the  ABC  owned-and- 
operated  station,  said.  "Only  if  this 
early  afternoon  programming  proves 
itself  to  be  worthwhile  will  it  be 
opened  to  advertisers." 

Titled  "Pat  'n  Johnny,  program 
will  be  aired  Mondays  and  Wednes- 
days from  2:30  to  5  p.m.,  and  on 
Tuesdays,  Thursdays  and  Fridays 
from  2:30  to  4.  Pat  Tobin  and  disc 
jockey  Johnny  Slagle  will  be  fea- 
tured in  a  program  of  music,  inter- 
views, demonstration  and  commen- 
tary. 


Pabst  An  Added  Sponsor 
Of  DuM  Bowling  Cover 

Pabst  Brewing  Co.  has  signed  to 
sponsor  15  minutes  of  the  45-m;nute 
pickups  of  the  All-Star  bowling 
championships  in  Chicago  over  Du 
Mont  tonight  and  tomorrow.  First 
half-hour  of  both  programs  will  be 
bankrolled  by  Brunswick-Balke- 
Callender  Co. 

Total  of  18  stations  will  carry  the 
programs,  which  begin  at  11  p.m. 
Fred  Wolf,  Detroit  bowling  com- 
mentator, will  be  behind  the  micro- 
phone. 


N.  Y.  C.  Film  Unit  Aids 
Station's  Pub,  Service 


To  help  publicize  New  York's 
water  shortage  and  the  need  for  con- 
servation, the  city's  TV  film  unit, 
headed  by  Cliff  Evans,  has  prepared 
a  one-minute  film  spot  announce- 
ment featuring  a  talk  by  Commis- 
sioner of  Water  Supply  Stephen  J. 
Carney  for  distribution  to  all  sta- 
tions this  week. 

At  the  request  of  several  stations, 
the  unit  has  made  films  of  the  de- 
pleted supplies  in  three  main  reser- 
voirs and  these  will  be  given  to 
outlets  for  use  in  newsreels  and  spe- 
cial shows.  Tomorrow  the  unit  will 
send  a  cameraman  to  the  reservoirs 
in  a  Police  Department  plane  to  film 
air  views  of  the  dwindling  reserves. 


New  Spot  Business 

Reported  By  WNBT 

The  Brown  and  Williamson  To- 
bacco Corp.  and  Benson  and  Hedges 
have  both  signed  52-week  contracts 
for  spots  six  days  a  week  over 
WNBT,  the  station  announced  yes- 
terday. 

Brown  and  Williamson  will  ad- 
vertise Kool  Cigarettes  and  give 
weather  reports.  The  order  was 
placed  through  Ted  Bates  and  Co. 

Benson  and  Hedges  will  use  the 
=:Dots  for  Parliament  Cigarettes, 
Kudner  is  the  agency. 

WNBT  also  announced  that  the 
Weston  Biscuit  Co.  has  renewed 
its  sponsorship  of  the  7:00  p.m. 
station  break  on  Tuesdays  and  the 
10:30  p.m.  station  break  on  Thurs- 
days. The  order,  for  13  weeks,  was 
placed  through  Calkins  and  Holden. 


Coast  TV  Academy  Sets  Plans 
For  '50  Awards  Presentation 


West  Coast  Bureau  of  RADIO  DAILY 
Hollywood — The  Academy  of  Tele- 
vision Arts  and  Sciences  has  com- 
pleted plans  for  its  second  annual 
"Emmy"  awards  dinner  to  be  held 
here  on  or  about  Jan.  24,  1950,  it 
was  announced  by  Harry  R.  Lubcke, 
of  KTSL,  president. 

Nine  awards  are  planned.  They 
are:  (1)  best  live  show;  (2)  best 
kinescoped  show;  (3)  most  outstand- 
ing live  personality;  (4)  most  out- 
standing kines"ooed  personality;  (5) 
best  film  for  TV  made  and  viewed 
in  1949;  (6)  best  commercial  for 
video  (three  minutes  or  less)  live, 
film  or  kine;  (7)  best  public  service. 


cultural  or  educational  program — 
live,  film  or  kine;  (8)  technical  award 
chosen  by  the  Academy's  technical 
committee  after  consideration  of  all 
technical  achievements  brought  to 
its  attention  in  1949;  (9)  station 
achievement  (inscribed  plaque)  for 
outstanding  overall  achievement  in 
1949. 

All  nominations  must  have  been 
on  the  air  in  1949  in  the  Hollywood 
area  and  will  be  selected  by  a  com- 
mittee of  seven  agency  and  seven 
industry  representatives,  chosen  by 
the  seven  Hollywood  stations. 

Martha  Gaston  Bigelow  is  chair- 
man of  the  awards  committee. 


IV©  Wage  Increase 
Granted  By  %'ew 
Year's  Pact 


The  fifteen-day-old  strike  of  the 
United  Scenic  Artists  Local  829 
against  the  flagship  stations  of  the 
four  networks  and  WPIX  has  been 
settled,  it  was  announced  jointly  yes- 
terday. 

The  statement  said: 

"Although  the  terms  involved  no 
change  of  basic  minimum  scales  for 
scenic  artists  or  designers,  certain 
adjustments  in  hours  and  scheduling 
are  expected  to  result  in  increased 
take-home  pay  for  many  scenic 
artists;  while  other  individual  em- 
ployees are  to  receive  merit  review 
of  their  salaries.  New  costume  design 
and  student  categories  were  created. 

"The  new  contract  is  to  extend 
to  Oct.  1,  1950." 

Although  none  of  the  parties 
would  comment  for  publication,  it 
was  learned  that  virtually  none  of 
the  union's  demands  was  granted. 
The  union  had  originally  asked  for 
wage  scales  equal  to  those  paid  in 
motion  pictures  and  the  legitimate 
theater— $135  to  $185.50  a  week.  The 
old  scale,  which  will  not  be  changed 
in  the  new  contract,  was  $75  to  $145 
a  week. 


Bank  Signs  WTMJ-TV 
For  College  Court  Sked 

Milwaukee — The  First  Wisconsin 
National  Bank  of  Milwaukee  has 
signed  a  contract  to  sponsor  nine 
University  of  Wisconsin  and  Mar- 
quette University  home  games  over 
WTMJ-TV  during  the  1949-50  season. 
Three  of  the  games  will  be  played 
at  the  Milwaukee  auditorium,  three 
at  the  Marquette  gymnasium  and 
three  at  the  Wisconsin  fieldhouse  in 
Madison,  Wis:onsin. 

This  will  be  the  first  time  that  any 
basketball  games  will  be  aired  from 
Madison.  TV  relay  facilities  between 
Milwaukee  and  Madison,  a  distance 
of  85  miles,  were  installed  just  prior 
to  the  start  of  the  football  season. 

Handling  the  account  is  the  Mar- 
vin Lemkuhl  agency.  During  the 
past  football  season,  the  Bank  also 
sponsored  nine  Wisconsin  and  Mar- 
quette football  games  over  WTMJ- 
TV. 

Larry  Clark  will  do  the  play-by- 
play and  George  Man-  will  direct. 


WOR-TV  Sells  Wrestling 

WOR-TV  this  week  will  resume 
Friday  night  wrestling  pickups 
from  Jamaica  Arena,  according  to 
sports  director  Bob  O'Connor. 
Matches  will  be  sponsored  by 
Frost  Refrigeration,  Inc.,  Brooklyn. 


8 


RADIO  DAILY 


? 

Thursday.  December  8,  1949 


*  *  *C0flST  TO  -COAST*  *  * 


WRNL  In  Tribute  To  Bojangles 

Richmond,  Va.  —  Bill  "Bojangles" 
Robinson  received  tribute  from 
civic  leaders  in  a  memorial  pro- 
gram broadcast  by  WRNL,  Rich- 
mond, the  famous  dancer's  native 
city.  Speakers  on  the  program  were 
Rev.  John  Malcus  Ellison,  president 
of  Virginia  Union  University;  Dr. 
J.  Fulmer  Bright,  former  mayor  of 
the  city,  who  held  office  during  the 
years  in  which  Robinson  made  many 
charitable  contributitons  to  Rich- 
mond; Henry  Schwartschild,  city 
merchant  and  friend  to  the  dancer, 
and  Robert  C.  Scott,  local  under- 
taker who  has  known  Robinson  since 
his  boyhood. 

Policemen's  Show 

Boston,  Mass. — "Crime  Is  Their 
Business,"  a  documentary  covering 
the  activities  of  the  State  Police, 
written  and  narrated  by  the  WCOP 
special  events  man,  Ken  Mayer,  was 
aired  over  WCOP  Sunday,  Dec.  4, 
from  5:00-5:30  p.m.  Program  fea- 
tured the  re-enactment  of  murder 
cases  taken  from  Police  files,  in- 
formation from  the  criminal  labora- 
tories of  the  State  Police,  a  message 
by  Lt.  Arthur  O'Leary  and  a  spe- 
cial dramatization  of  the  death  of 
Patrolman  Edward  Collins  and  the 
capture  of  his  killer. 


Christmas  Corner 

Washington,  D.  C. — Jerry  Strong, 
WINX  morning  man  and  disc  jockey, 
is  carrying  on  his  Christmas  cus- 
tom of  asking  listeners  to  help  him 
play  Santa  Claus  to  Washington 
orphans  and  under-privileged  chil- 
dren. Strong's  list  includes  five  hun- 
dred youngsters,  at  four  of  Wash- 
ington's neediest  institutions,  select- 
ed for  Strong  by  the  United  Com- 
munity Services. 

Arnold  Lewis  Resigns 

Burlington,  Vt. — Arnold  Lewis, 
WCAX  sports  director  resigns  this 
week  to  go  to  the  Coast  to  seek  a 
TV  position.  Replacing  Lewis  is 
Paul  Boehm,  formerly  with  WGPA 
in  Bethlehem,  Pa.  Boehm  will  han- 
dle play-by-play  sports,  a  nightly 
sports  show,  and  will  act  as  assistant 
to  Lawrence  Killick,  WCAX  news 
editor. 

Awarded  Xmas  Trees 

Stamford,  Conn.— The  State  Park 
and  Forest  Commission  will  present 
two  Christmas  trees  to  WSTC  and 
WSTC-FM  on  Dec.  19.  in  apprecia- 
tion of  the  station's  forest  fire  dan- 
ger reports  during  the  year.  The 
trees  will  be  cut  from  the  state's 
forest  and  will  be  brought  to  Stam- 
ford by  a  State  Forest  Ranger. 


Two  Join  WINX 

Washington,  D.  C— Milton  Grant 
and  Tom  Donahue  have  joined  the 
regular  announcing  staff  of  WINX. 
Grant  has  worked  at  WINX  as  a 
part-time  announcer  for  the  past 
three  months.  Donahue  came  to 
WINX  from  WTIP,  Charleston, 
W.  Va.,  where  he  was  known  as 
Thomas  Coman. 

Participating  In  Program 

Syracuse,  N.  Y. — Henry  McFar- 
land,  director  of  municipal  services 
for  the  state  civil  service  depart- 
ment, will  be  guest  executive  on  the 
program  "So  You  Want  to  Get  A 
Job"  produced  by  Radio  Center, 
Syracuse  University,  and  presented 
over  station  WSYR  at  12:15  p.m., 
December  11. 

WDRC  On  The  Spot 

Hartford,  Conn. — When  William 
Benton,  formerly  of  Benton  & 
Bowles,  was  appointed  U.  S.  Sena- 
tor from  here,  microphones  of 
WDRC  were  right  in  the  Governor's 
office  at  the  State  Capitol  to  record 
the  ceremony.  Benton  was  appoint- 
ed to  the  Senatorship  by  his  former 
advertising  partner,  Governor  Ches- 
ter Bowles.  Talks  by  both  men,  as 
well  as  a  des?ription  of  the  scene, 
were  broadcast  by  WDRC. 


Conducts  "Smith  Fund" 

Salt  Lake  City,  Utah— Thirteen- 
year-old  Charmaine  Smith  was  shot 
with  a  shotgun  which  completely 
destroyed  the  lower  half  of  her 
face.  Doctors  say  that  plastic  sur- 
gery can  make  a  new  face,  but  the 
effort  will  take  five  years  and  cost 
15  thousand  dollars.  Cooperating 
with  a  committee  from  Charmaine's 
neighborhood  to  raise  the  funds, 
Max  Roby,  KSL  news  editor,  began 
a  series  of  stories  on  all  KSL  news- 
casts telling  of  the  tragedy,  and 
asking  for  contributions. 

Aids  Hiccup  Victim 

Cleveland,  Ohio — Robert  B.  Logs- 
don,  father  of  a  16-year-old  girl, 
called  up  Jay  Miltner,  WTAM's 
"Musical  Clock"  emcee,  to  aid  him 
in  curing  his  daughter  of  her  20- 
day  siege  of  hiccupping.  Miltner 
sent  out  a  plea  on  his  morning  show 
and  was  promptly  swamped  with 
hundreds  of  suggestions  for  cures. 
Miltner  delivered  the  cards  and 
letters,  but  the  young  girl  still  has 
her  hiccups. 

Wedding  Bells 

Madeline  Chenowith,  program 
secretary  for  WASH-FM,  Washing- 
ton, D.  C.  and  the  Continental  FM 
Network,  was  recently  married  to 
Robert  M.  Frazier,  radio  engineer. 


AGAIN! 


10  of  the  15  most  popular  local 
shows  on  major  stations  in  New  York  are  on  WOR! 


Again  and  again  and  again  WOR  shows  clock  top  ratings  in  New  York.  There 
are  reasons:  1.  WOR's  astute  sense  of  showmanship,  built  on  a  bedrock 
of  more  than  a  quarter-century  of  building  and  buying  programs  that  make 
cash  registers  click.  2.  A  crack  staff  of  writers,  producers  and  directors 
who  know  what  appeals  to  the  majority  of  36,000,000  people  in 
430  counties  in  1 8  states  and  the  Dominion  of  Canada. 
3.  A  total  station's  Scotch  instinct  for  making  every  sponsor's 
penny  spent  bring  two,  three  and  five  or  more  pennies  back. 
These  facts  — and  more  — are  good  reasons 


why  you  should  use 


lhal  power-full  station 

at  1440  Broadway,  in  New  York 


WOR 


The  National  Daily  Newspaper  of  Commercial   Radio   and  Television 


VOL.  49.  NO.  46 

NEW  YORK.  FRIDAY.  DECEMBER  9.  1949 

TEN  CENTS 

RADIO  SPOTS  SELLING  TV  RECEIVERS 


Expect  No  U.  S.  Action 
On  Cuba  NARBA  Plea 


Washington  Bureau  of  RADIO  DAI'  Y 

Washington  —  Reports  reaching 
here  last  night  from  Montreal  indi- 
cated that  there  will  be  no  decision 
by  the  American  government  on 
the  new  Cuban  demands  for  vastly 
increased  standard  broadcast  facili- 
ties until  well  into  next  year. 

It  was  reported  that  the  plenary 
session  was  breaking  up,  without 
definite  plans  for  reconvening,  but 
with  an  understanding  that  a  new 
try    for    a    regional  broadcasting 

(Continued  on  Page  6) 


ASCAP  Resident  Counsel 
Named  General  Attorney 

Herman  Finkelstein,  resident 
counsel  of  ASCAP  for  the  past 
seven  years,  was  designated  as  gen- 
eral attorney  for  ASCAP  by  the 
board  of  directors  yesterday,  Fred 
Ahlert,  president,  announced.  Fin- 
kelstein is  a  graduate  of  the  Yale 
Law  School,  a  member  of  the  copy- 
right committee  of  the  American 
Bar  Assn.  and  the  International 
Bar  Assn. 

Ahlert  also  announced  that 
Schwartz  &  Frohlich  in  New  York 
will  continue  as  ASCAP  general 
counsel. 


Brewery  To  Soonsor  New 
Colman  Show  On  ABC 


The  Ronald  Colmans  have  been 
signed  by  NBC  and  the  Jos.  Schlitz 
Brewing  Co.  of  Milwaukee,  to  co- 
star  in  their  first  network  radio 
program  starting  Jan.  6.  in  the  8  to 
8:30  p.m.  time  segment. 
The  program,  entitled  "The  Halls 
(Continued  on  Pa^e  2) 


Wolfe's  Day 

Thomas  Wolfe,  noted  American 
novelist,  gets  a  double  nod  of 
recognition  Sunday,  Dec.  18 
when  "NBC  Theater"  presents 
an  rdapta'ion  of  his  "You  Can't 
Go  Home  Again"  with  intermis- 
sion comment  by  Norman  Cou- 
sins and  CBS'  "Invitation  To 
Learning"  presents  an  analysis 
of  the  same  work  with  comment 
by  John  Mason  Brown. 


Date  In  Phoenix 

Washington  —  NAB  yesterday 
announced  that  its  board  will 
meet  next  February  8-10  at  the 
San  Marcos  Hotel,  Phoenix.  Ariz. 
At  that  time  it  is  slated  to  take 
action  on  the  status  of  the  Broad- 
cast Advertising  Bureau,  the 
pending  merger  with  FMA  and 
the  formation  of  a  successor 
body  to  BMB. 


Radio-TV  Credited 
With  Success  Of  Drive 


Detroit  —  Radio  and  television 
took  a  leading  role  in  helping  De- 
troit's pioneering  United  Founda- 
tion exceed  by  four  per  cent  its 
goal  of  $8,550,000  for  health  and 
community  services,  according  to 
UF  campaign  leaders. 

With  grand  total  of  3,573  dif- 
ferent public  service  and  commer- 
cial programs  the  Motor  City's 
broadcasting  industry  carried  the 
idea  of  common  sense  in  fund- 
raising  through  one  annual  "Give 
Once  For  All"  campaign  into  every 

(Continued  on  Pa^e  4) 


National  Sales  Meetina 
Held  By  Thesaurus  Staff 

A  week-long  national  oonfer^n^e 
iust  comDleted  at  the  New  York 
headquarters  of  RCA  Recorded  Pro- 
gram Services,  touched  off  the  great- 
test  sales  campaign  in  Thesaurus  his- 
tory, according  to  Donald  J.  Mercer, 
manager  of  RCA's  transcription  ser- 
vices. Enthusiastic  acclaim  greeted 
(Continued  on  Page  6) 


Intensified  Campaigns  In  Key  TV  Cities 
Producing  Set  Sales  For  Major 
Television  Manufacturers 


Campaign  On  Cigars 
Readied  By  Lorillard 


The  creation  of  a  new  cigar  divi- 
sion with  a  $300,000  advertising  and 
promotion  budget  to  push  sales  of 
five  cigar  brands  manufactured  by 
the  company  was  announced  Mon- 
day by  H.  A.  Kent,  president  of  P. 
Lorrillard  Company.  Frank  Hope- 
well, a  key  figure  in  the  rise  in  sales 
of  Old  Gold  cigarettes  and  a  Lorril- 
lard vice-president,  has  been  named 
to  head  the  new  division. 

Indications   were   that   the  new 

(Continued  on  Page  4) 


Jackie  Robinson  Signed 
For  New  Series  On  ABC 


Jackie  Robinson,  star  second 
baseman  for  the  Brooklyn  Dodgers 
and  winner  of  last  year's  Most  Val- 
uable Player  award  in  the  National 
League,    will   debut   a   new  -  type 

(Continued  on  Page  2) 

Miles  Laboratories  Signs 
NBC  'One  Man's  Family' 

Miles  Laboratories.  Inc.,  will  spon- 
sor "One  Man's  Family"  over  the 
full  NBC  network  starting  with  the 
program  of  Feb.  5.  The  show  is  heard 
Sundays  from  3-3:30  p.m.  The  pro- 

(Conti  nued  on  Page  6) 


FCC  Edict  On  STA's  Stands, 
Five  Objecting  Stations  Told 


Washington  Bureau  of  RADIO  DAILY 
Five  daytime  stations,  including 
WNYC,  New  York,  were  turned 
down  yesterday  in  their  bid  to  up- 
set the  FCC's  decision  of  last  year 
denying  further  special  temporary 
authorization  for  extension  of  time 
on  the  air.  With  Commissioners 
Walker  and  Hyde  not  participating. 
Commissioner  Frieda  Hcnnock  dis- 
sented, proposing  a  hearing  on  the 
matter.  The  five  stations  had  argued 


that  since  adopting  the  rule  banning 
STA's,  the  Commission  had  taken  a 
position  contrary  to  its  reasoning 
that  the  growth  of  FM  service  was 
now  sufficient  to  rule  out  the  need 
for  special  nighttime  service.  Refer- 
ence was  to  the  Commission  argu- 
ment in  the  Easton  Publishing  Com- 
pany case  that  it  need  not  consider 
existing  FM  stations  in  determining 
which  among  competing  AM  ap- 
(Continued  on  Page  3) 


Using  spot  radio  and  spe- 
cial programming  as  a  mer- 
chandising medium  for  the 
holiday  sale  of  television  sets, 
major  manufacturers  have 
worked  out  co-op  deals  with 
distributors  in  key  center  ci- 
ties with  TV  station  facilities 
and  are  getting  sales  results, 
Radio  Daily  learned  yester- 

(Continued  on  Page  3) 

Programs  To  Ukraine 
Planned  By 'V.  Of  A.' 

Washington  Bureau  of  RADIO  DAILY 
Washington — The  State  Depart- 
ment announced  yesterday  that  it 
will  begin  next  week  a  new  series 
of  daily  half-hour  "Voice  of  Amer- 
ica" programs  in  the  Ukrainian 
language.  The  program  will  consist 
of  United  States  and  world  news, 
political  commentaries  and  features 
about  American  life.  It  will  supple- 

(Continued  on  Page  6) 

Dog  Arrives  In  New  York 
To  Get  Giveaway  Prizes 

"Konrad  von  Wesdell,"  winner  of 
Gaines  Dog  Food  "Top  Dog"  con- 
test, arrived  in  New  York  yester- 
day to  collect  his  numerous  prizes. 
He  was  greeted  at  New  York's  Pla- 
za Hotel  by  a  reception  committee 
composed  of  twenty-five  dogs  and 
(Continued  on  Page  3) 


nopp.v  On  MBS 

"Hopalong  Cassidy,"  starring 
Bill  Boyd  in  the  title  role,  has 
been  signed  as  a  radio  exclusive 
by  Mutual  Broadcasting  System, 
it  was  announced  yesterday. 
Series  will  start  January  1,  and 
has  been  slotted  in  the  4  to  4:30 
p.m.  Sunday  time  period.  Gen- 
eral Foods  will  sponsor  in  behalf 
of  the  Post  Cereals  Division  of 
the  organization. 


RADIO  DAILY: 


Friday,  December  9.  1949 


Vol.  49,  No.  46     Friday,  Dec.  9,  1949      10  Cts. 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays.  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  AlicoLte, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
vear;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily. 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337,  7-6338. 
Ciible  address:  Radaily,  New  York. 

WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
612  N.  Michigan  Ave. 
Phone:  Superior  7-1044 
SOUTHWEST  BUREAU 
Paul  Girard.  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 
Entered  as  second  class  matter,  April  5, 
1937,  at  the  postofnce  at  New  York.  N.  Y., 
under  the  act  of  March  3,  1879. 


FINANCIAL 


(December  8) 


NEW  YORK  STOCK  EXCHANGE 

Net 

Low    Close  Chg. 

8V4  83/8 


ABC 

Am.  Tel.  &  Tel..  . 

CBS  A   

CBS  B   

Philco   

RCA  Common  . . . 

RCA  1st  pfd  

Stewart-Warner  .  . 
Westinghouse  .  .  . 
Westinghouse  pfd 
Zenith   Radio   .  .  . 


High 

8i/2 

.1485/8  l 
.  271/4 
.  263/4 
■  30l/4 
.  131/4 
.  741/4 

•  123/g 
.  311/g 
1021/2  1 

31 1/8 


48I/2  1485/s  + 

261/2    271/4  + 

263/4  4- 

30  + 

13i/8  ... 

73  V,  — 

123/s  + 

303/g    301/g  + 

021/2  1021/2  + 
31  31 


26V4 

30 

13 

73  V, 
121/b 


OVER  THE  COUNTER 

Bid 

DuMont  Lab   14 

Stromberg-Carlson    11 1/4 

U.  S.  Television    V4 

WCAO  (Baltimore)    17 

WJR  (Detroit)    73/4 


Asked 
15 

I2V2 
1/2 

20 
8 


Bob  Trout's  Busy  Day 
Includes  Four  Broadcasts 


NBC's  Bob  Trout  will  be  a  busy 
man  tomorrow  when  he  handles  four 
major  television  and  radio  shows 
between  3:30  and  11  p.m.  A  special 
network  program  on  the  water 
shortage  throughout  the  nation  will 
start  his  day,  with  a  5:00  p.m.  TV 
broadcast  on  the  first  anniversary 
ceremonies  of  the  UN  Declaration 
of  Human  Rights  followingly  closely 
afterwards. 

The  UN  video  show  will  be  a  two 
and  one-quarter  hour  stint  and  in- 
cludes the  Boston  Symphony  Or- 
chestra and  interviews  with  Eleanor 
Roosevelt,  Trygve  Lie  and  General 
Romulo  on  its  schedule.  Trout  will 
be  on  the  regular  TV  quiz  show, 
Who  Said  That,  at  9:00  p.m.  with 
Leo  Durocher,  Laraine  Day  and  Os- 
car Levant. 


ft  COmiNG  AND  GOING  -< 


GEORGE  8.  STORER,  president  of  Fort  In- 
dustry Co.;  LEE  B.  WAILES,  vice-president  in 
charge  of  operations,  and  HAROLD  RYAN, 
vice-president  and  treasurer,  are  in  New  York 
on  business. 

EDDIE  and  IDA  CANTOR,  who  had  been 
visiting  in  New  York  for  about  a  week,  left 
yesterday  for  Hollywood.  They'll  stop  over  for 
a  while  in  St.  Louis. 

MORRIS  S.  NOVIK,  public  service  radio 
consultant,  is  back  in  New  York  following  a 
trip  to  the  West  Coast,  where  he  arranged 
a  number  of  AFL  programs.  Returning,  he 
stopped  over  briefly  in  Chicago. 

PAULINE  FREDERICK,  American  network 
commentator,  is  in  San  Juan,  Puerto  Rico, 
participating  in  the  ceremonies  attendant 
upon  the  opening  of  the  big  new  Carib-Hilton 
Hotel. 

KEN  MURRAY,  featured  on  CBS-television, 
will  arrive  by  train  tomorrow  from  Hollywood 
and  will  immediately  start  rehearsals  for  his 
"Ken  Murray  Show,"  which  will  make  its 
debut  Jan.  7. 

JOE  Dl  MAGGIO  has  arrived  from  the  West 
Coast  to  transcribe  another  batch  of  his  CBS 
programs. 

ART  LINKLETTER,  master  of  ceremonies  on 
"People  Are  Funny"  over  NBC,  is  expected 
in  New  York  tomorrow  from  the  West  Coast. 

J.  B.  FUQUA,  owner  and  manager  of  WJBF, 
Augusta,  who  has  been  in  New  York  on  busi- 
ness most  of  this  week,  will  leave  for  Georgia 
today.  Sat  in  for  a  while  yesterday  with  the 
station's  national  reps. 

RICHARD  WESTERGAARD,  manager  of 
WNOX,  Knoxville  affiliate  of  CBS,  is  here 
on  station  and  network  business. 

RICHARD  BOREL,  general  manager  of 
WBNS,  Columbus,  Ohio,  conferred  Wednesday 
at  the  offices  of  CBS,  with  which  the  station 
is  affiliated. 


BERT  WOOD,  program  manager  of  RCA  Re- 
corded Program  Service,  has  arrived  in  Chi- 
cago for  a  recording  date  with  the  new  The- 
saurus group. 

ERIC  SEVAREID,  Columbia  network's  Wash- 
ington correspondent,  today  is  in  St.  Louis 
to  address  the  Chamber  of  Commerce  and  the 
League  of  Women  Voters  at  the  Hotel  Jef- 
ferson. His  newscast  will  be  broadcast  from 
KMOX. 

TED  NELSON,  general  manager  of  WIKK, 
Erie,  Pa.,  is  in  town  for  conferences  with  his 
national  representatives. 

PHIL  ALAMPI,  farm  news  editor  at  WJZ 
and  newly-elected  vice-president  of  the 
NARFD,  will  spend  this  week-end  in  Atlantic 
City  attending  the  Vocational  Agriculture 
meeting. 

CHARLES  COLLINGWOOD,  White  House 
correspondent  who  also  is  moderator  of  "Peo- 
ple's Platform"  for  CBS-TV,  is  expected  in 
New  York  today  from  Key  West,  Fla.,  where 
he  accompanied  President  Truman's  vacation 
party. 

HERB  SHRINER,  featured  nightly  on  the 
Philip  Morris  CBS  video  series,  has  returned 
from  Washington,  D.  C,  where  he  made  an 
appearance  before  the  American  Medical  Assn. 
at  the  Hotel  Statler. 

PETER  DONALD,  comedian,  is  back  in  town 
following  an  engagement  in  Pittsburgh.  On 
Jan.  6,  he'll  emcee  the  "March  of  Dimes" 
Follies  at  Queens  College. 

ROBERTA  QUINLAN,  television  singing  star, 
has  returned  from  a  short  trip  to  Hollywood. 

ELMER  DAVIS,  American  network  commen- 
tator, in  town  from  Washington  to  arrange 
for  radio  coverage  of  the  annual  Radio  Cor- 
respondents Dinner,  which  will  be  held  in  the 
Nation's  Capital  next  month. 

ROBERT  MOODY  is  here.  He's  the  general 
manager  of  WHIO,  Dayton,  Ohio,  a  Columbia 
network  outlet. 


Jackie  Robinson  Signed 
For  New  Series  On  ABC 


(Continued  from  Page  1) 

sports  program  over  the  full  ABC 
web  January  22  at  10:30  p.m.  Pro- 
gram will  be  heard  weekly  at  the 
same  time. 

Jackie  No  Beginner 
The  show,  entitled  "The  Jackie 
Robinson  Sports  Show"  will  be  of- 
fered to  sponsors  on  a  co-op  basis. 
Robinson  is  an  experienced  broad- 
caster. 


Brewery  To  Sponsor  New 
Colman  Show  On  ABC 


(Continued  from  Page  1) 

of  Ivy,"  has  a  situation  comedy 
format  with  the  scene  being  laid 
in  a  small  college  town. 

Don  Quinn,  who  built  the  "Fib- 
ber McGee  and  Molly"  show,  is 
credited  with  creating  this  show, 
Walter  (Brown  Newman  will  assist 
with  the  script  and  Nat  Wolff  will 
direct.  The  agency  is  Young  & 
Rubicam. 


50,000  watt*  at  800kc. 

Now  covering  a  17,000,000  population  area 
at  the  lowest  rate  of  any  major  station 
in  the  Detroit  Area! 


"WIN 
Wirh  CKLW 


MUTUAL 


J 


CKLW 


Detroit  and  Windsor 

J.  E.  Campeau,  President 
Adam  J.  Young,  Jr.,  NaT  I  Rep.    *    Canadian  Hep.,  H.  N.  Stovin  &  C* 


Antelope 
factory 

Most  of  the  baby  antelopes  in 
the  U.  S.,  like  the  one  in  the  pic- 
ture, are  born  in  the  Detroit  Zoo. 
They've  got  a  monopoly  out  there 
in  producing  antelopes. 

W-I-T-H  in  Baltimore  has  a 
monopoly,  too,  in  this  rich,  com- 
petitive market  —  in  producing 
low-cost  results  from  radio  adver- 
tising. 

You  see,  W-I-T-H  delivers  a 
BIG  audience  at  very  LOW  cost. 
It  covers  92.3%  of  all  the  radio 
homes  in  the  Baltimore  trading 
area.  You  can  do  BIG  things  on 
W-I-T-H  with  a  LITTLE  bit  of 
money. 

Call  in  your  Headley-Reed  man 
today  for  the  whole  wonderful 
story  about  W-I-T-H! 


Baltimore  3,  Maryland 

TOM  TINSLEY,  Prtsldent 
R«pr*««nt«d  by  HaadUy-RMd 


t 


Friday,  December  9,  1949 


RADIO  DAILY: 


FCC's  Edict  On  STA's 
Stands,  5  Outlets  Told 


(Continued  from  Page  1) 

plications  for  new  stations  should  be 
granted.  The  stations  argued  that 
this  position  is  inconsistent  with  the 
earlier  reasoning. 

The  Commissioner  said  yesterday 
that: 

"We  are  of  the  opinion,  however, 
that  petitioners  have  misconstrued 
the  import  of  the  Commission's  ar- 
gument in  the  Easton  case,  and  that 
no  such  inconsistency  exists.  The 
argument  in  the  Easton  case  was 
not  that  FM  stations  were  too  un- 
important to  be  considered  in  mak- 
ing a  determination  as  to  the  proper 
allocation  of  AM  stations.  The  ar- 
gument was,  rather,  that  the  techni- 
cal differences  between  AM  and  FM, 
together  with  the  different  histories 
of  the  two  services  with  respect  to 
the  allocation  of  stations  among  the 
several  states  and  communities,  was 
such  that  a  fairer  distribution  of 
both  AM  and  FM  stations  could  be 
achieved  by  considering  each  type 
of  station  separately,  and  by  giving 
weight  to  the  possible  existence  of 
FM  stations  in  considering  AM  appli- 
cations only  where  the  AM  facilities 
in  the  communities  being  compared 
where  equal  or  approximately  equal. 

Points  To  Court-Upheld  Contention 

"The  contention  of  the  Commis- 
sion was  upheld  by  the  Court  of 
Appeals  in  its  decision  in  the  Easton 
case,  where  it  held  that  the  Com- 
mission was  not  required  to  treat 
the  two  types  of  stations  alike  in 
considering  applications  for  either 
service.  But  the  fact  that  the  Com- 
mission felt  that  it  would  be  unwise 
to  consider  FM  assignments  as 
equivalent  to  AM  assignments  in  at- 
tempting to  make  an  equitable  dis- 
tribtion  of  AM  facilities,  and  that  it 
would  have  been  similarly  unwise 
to  allocate  and  assign  stations  in  the 
new  FM  service  on  the  basis  of  the 
.  existing  assignment  of  AM  stations, 
is  not  determinative  of  the  question 
of  whether  or  not  the  existence  of 
FM  stations,  authorized  to  operate 
full  time,  should  affect  the  policy  of 
the  Commission  in  issuing  special 
temporary  authorizations  for  AM 
stations  authorized  to  operate  re- 
gularly in  the  daytime  only." 

Public  In'erest  Conside  ed 
The  Commission  said  too,  that  it 
,"is  fully  aware  of  the  interest  of 
the  public  in  securing  nighttime  ser- 
vice and  particularly  service  offer- 
p  ang  programs  of  special  local  interest 
and    significance    in  communities 
which  presently  do  not  have  sta- 
tions  authorized   to   broadcast  at 
.night.  The  Commission  has  made 
•  considerable  efforts  in  recent  years 
jto  increase  the  number  of  full  time 
[[facilities  to  the  extent  that  such  ex- 
Ipansion  is  consistent  with  the  main- 
jjtenance  of  adequate  overall  service. 
(While  the  value  of  individual  pro- 
jgrams  in  some  specific  instances  may 
jloutweigh  the  effects  of  degradation 
of  the  basic  allocation  scheme,  we 
jmust  reiterate  our  belief  that  any 
system  by  which  the  basic  determin- 
lation  that  a  channel  is  not  available 


Radio  Spots  Selling  TV  Sets 
In  Key  Video-Serviced  Cities 


(Continued 

day.  Campaigns  have  been  intensi- 
fied in  such  cities  as  New  York, 
Chicago  and  Los  Angeles  and  the 
techniques  employed  indicate  the 
highly  competitive  nature  of  the  TV 
receiver  sales  among  the  merchants. 

Among  the  leaders  who  have  been 
using  radio  are  Admiral,  RCA, 
Motorola,  Philco  and  Muntz.  Some  of 
the  radio  advertising  is  confined  to 
spots  and  to  programs  where  an- 
nouncers work  at  high  pitch  to  get 
demonstration  sets  installed  in 
homes. 

Typical  of  the  technique  being 
used  to  get  a  TV  receiver  into  a 
home  is  the  programming  for  Dy- 
namic stores  in  New  York  which 
features  the  Admiral  line.  Called 
an  "ad  lib  pitch"  the  announcer  goes 
into  a  fast  invitation  spiel.  A  sample 
of  the  script  as  heard  on  WMCA, 
New  York,  follows: 

"Would  you  like  to  have  television 
in  your  home  tonight?  If  you  live  in 
New  York  telephone  Murray  Hill 
2-7720— in  New  Jersey  call  Market 
2-3191  and  Dynamic  stores  will  have 
television  operating  in  your  home 
tonight  without  a  penny's  cost  or 
obligation  to  you.  I  have  just  35  sets 
for  free  home  demonstrations  so 
you'd  better  phone  now  if  you  want 
to  be  among  the  lucky  ones.  It's  not 
just  any  ordinary  television,  mind 
you — not  a  small  table  model  nor 
an  unknown  brand,  but  the  new, 
amazing  Admiral  wonder  set,  the 
smartest  console  television  ever 
built,  with  the  big  size  62-inch  pic- 
ture that  the  whole  family  can  watch 


from  Page  1) 

in  comfort.  Stations  pop  right  in, 
automatically,  at  the  turn  of  a  dial. 
Pictures  are  clear,  steady,  brilliant 
— thank's  to  Admiral's  famous  super- 
powered  chassis — works  perfectly 
on  its  own  synchronized  antenna — 
no  installation  is  required — you 
don't  need  your  landlord's  permis- 
sion. And  its  guaranteed,  doubly 
guaranteed  by  the  two  top  names 
in  television,  Admiral  and  Dynamic 
stores  so  you're  sure  of  lasting  satis- 
faction." 

Prizes  Offered  for  Leads 

The  same  method  of  lining  up 
demonstration  prospects  has  been 
used  by  Muntz  and  another  dealer, 
Sunset  stores,  has  been  offering  mer- 
chandise prizes  to  TV  viewers  who 
will  furnish  them  with  the  name  of 
sales  prospects.  Sunset  features  the 
RCA  line. 

Stations  accepting  the  business 
have  been  told  by  agency  executives 
that  radio  announcements  have  been 
more  effective  in  producing  sales 
prospects  than  TV  broadcasts.  They 
argue  that  most  radio  listeners  are 
potential  TV  buyers  while  those 
viewing  a  television  set  in  their 
homes  are  already  sold  on  the  sight 
and  sound  media. 


Dog  Arrives  In  New  York 
To  Get  Giveaway  Prizes 

(Continued  from  Page  1) 

the  press.  Cocktails  and  "solid  re- 
freshments" were  served. 

The  event,  dreamed  up  by  Benton 
&  Bowles,  was  thoroughly  covered 
by  the  press  of  radio,  newspapers, 
magazines,  trade  papers,  TV  and 
newsreels. 


Gambling  Reminscing 

In  preparation  for  the  celebration 
of  his  25th  year  at  WOR  on  March 
8,  1950,  John  B.  Gambling  has  asked 
listeners  to  supply  him  with  any 
early  anecdotal  material  relative 
to  his  early  A.M.  music  and  chatter 
programs.  He  says  he  can't  remem- 
ber all  the  high  spots  of  the  past 
25  years  and  wonders  what  little 
things  have  amused  his  audience 
most. 


for  nighttime  operation  in  a  given 
community  may  be  periodically  set 
aside  can  only  result  in  the  eventual 
complete  breakdown  of  the  entire 
allocation  system  upon  which  any 
adequate  radio  service  necessarily 
depends." 

In  addition  to  WNYC,  the  stations 
were  WOI,  Ames,  la;  WNAD,  Nor- 
man, Oka.;  WKAR,  Lansing,  Mich., 
and  WHCU,  Ithaca.  N.  Y. 


Freedom  Foundation 
To  Honor  L.  A.  Weiss 


An  honor  medal  for  activity  and 
speeches  on  the  American  Way  of 
Life  will  be  presented  in  February 
to  Lewis  Allen  Weiss,  Chairman  of 
the  Board  of  the  Don  Lee  Broadcast- 
ing System,  by 
Freedoms  Founda- 
tion, Inc.,  Valley 
Forge,  Pa. 

An  announce- 
ment of  the  dis- 
tingushed  award 
was  received  by 
Weiss  yesterday  in 
a  telegram  from 
Don  Belding,  E.  F. 
Hutton  and  Ken- 
neth Dallee  Wells, 
trustees  of  the 
foundation. 

Freedom  Foun- 
dation is  a  nation- 
al organization  to 
provide  recognition  to  American 
citizens  who  do  the  most  outstanding 
job  of  bringing  about  a  better  under- 
standing of  the  American  Way  of 
Life. 

Weiss  for  years  has  been  an  out- 
spoken advocate  of  the  Free  Enter- 
prise system  in  the  United  States 
and  is  regarded  as  an  exceptionally 
able  speaker. 


WEISS 


AMERICANS 
SPEAK  UP! 

10:45  1 1:00  P.M. 
MONDAY 


A  series  of  inspiring,  informative 
talks  by  prominent  Americans. 
These  excellent  public  service  pro- 
grams are  available  for  sponsor- 
ship on  WINS.  Variety  says: 
"Commercial  Possibilities  Are 
Good." 


r  WINS 

L, 50KW   NEW  YORK/ 


4 


RADIO  DAILY 


Friday,  December  9,  1949  -  ' 


Radio-TV  Credited 
With  Success  Of  Drive 


(Continued  from  Page  1) 

home  in  the  metropolitan  area. 
Benefitting  from  the  drive  are  141 
national,  state  and  local  organiza- 
tion.s 

Figures  in  current  rate  cards  in- 
dicate that  the  radio  and  television 
time  turned  over  to  the  United 
Foundation  "Torch  Drive"  by  sta- 
tions and  their  advertisers  is  valued 
at  $161,679.07. 

Total  airtime  for  the  campaign 
amounted  to  215  hours,  equal  to 
12Vz  days  of  continuous  broadcast- 
ing by  the  average  Detroit  station. 

A  breakdown  of  the  figures  shows 
that  during  the  campaign,  which 
ran  from  October  18  to  JNovember 
10,  Detroit's  12  AM  and  FM  outlets 
broadcast  2,740  public  service  spot 
announcements  and  435  feature  pro- 
grams of  from  five  to  60  minutes 
in  length. 

Three  On  CBS 

In  addition,  Arthur  Godfrey, 
Robert  Q.  Lewis  and  Margaret 
Whiting  plugged  the  drive  over 
CBS  on  several  different  occasions. 
Ralph  Edwards  originated  his  NBC 
program  "This  Is  Your  Life"  from 
the  city's  Music  Hall  just  prior  to 
the  campaign  opening. 

Detroit's  three  television  stations 
aired  226  public  service  spot  an- 
nouncements, using  motion  picture 
films  and  slide  transparencies.  TV 
viewers  also  saw  42  other  special 
programs  ranging  from  three  to  30 
minutes  in  length. 

Making  up  the  committee  which 
took  on  the  job  of  securing  sponsors 
was  William  Cartwright,  chairman, 
Edward  Petry  &  Co.;  William  Bryan, 
Free  &  Peters;  Eric  Hay,  WJLB; 
William  Hendricks,  WXYZ;  Richard 
E.  Jones,  WJBK;  B.  P.  Pearse, 
Weed  &  Co.;  Robert  B.  Rains,  Paul 
H.  Raymer  Co.;  Arch  Shawd,  WJR; 
Joseph  Spadea,  Columbia  Broad- 
casting System;  Willard  Walbridge, 
WWJ,  and  E.  Wilson  Wardell, 
CKLW. 

Second  Committee  Listed 

Another  United  Foundation  Radio 
Committee,  charged  with  Public 
Service  programming  was  chair- 
maned  by  Willard  Walbridge,  WWJ. 
Serving  with  him  were  J.  E.  Cam- 
peau,  CKLW;  Calvert  M.  Hill, 
WEXL;  Ben  Hoberman,  WDET; 
Richard  Jones,  WJBK;  F.  A.  Knorr, 
WKMH;  James  C.  Riddell,  WXYZ; 
Harry  Wismer,  WJR;  and  Don  De- 
Groot,  WWJ. 


Man  About  Manhattan. . .  ! 

•  •  •  Prospects  Oi  an  an-inmsny  bureau  to  handle  figures  on 
radio  and  TV  re.e.ver  proauction  and  ownership  yesterday  brought 
speculation  in  the  trade  as  to  the  motive  back  oi  tne  move.  One  repoit 
is  Laat  such  a  bureau  is  proposed  to  replace  broadcast  M.aaaiement 
Bureau  v>h.cn  bows  out  on  Jan.  1st.  Anotner  is  tnat  WAB  has  suggested 
tiie  bureau  as  a  step  towu.a  br.ngmg  television  broadcasters  Ass  n 
into  the  toid.  .  .  .  na.ph  Austrian,  television  consultant.  Stated  to  taxe 
over  an  important  TV  p-st  in  tne  near  .uiure.  .  .  .  Watcn  lor  an  an- 
nouncement on  two  wenknown  researchers  taking  agency  posts  around 
Jan.  1st.  .  .  .  Army  &  i\avy  goods  stores  in  Tunes  Sq.  credit  sate  oi 
western  attire  to/  cn.idren  witu  keep.ng  them  irom  going  into  tne  red 
tnis  Christmas  time.  Vvestern  films  on  TV  has  stimulated  chuaren  s 
interest  in  boots.  Levi's  and  spurs.  ...  Is  Mutual  planning  to  cut  down 
the  numoer  oi  its  member  stations?  .  .  .  Sure  costs  a  lotta  money  to 
bu.ld  a  comedy  team.  NbC  has  spent  close  to  a  quarter  oi  a  million 
bxix  on  Dean  Martin  &  Jerry  Lewis'  air  eiiort.  .  .  .  Aside  to  tmerson 
r'oote:  Geo.ge  woj,  oi  1  C&ii,  is  co-author  (*ith  Lawrence  beaison)  oi 
the  film,  '  Frunt  tage  Allah'/'  whicn  Laurel  l-nms  will  snoot  in  N'Vawk 
in  Jan.  ior  Eag.e-Lion  release.  The  last  FC&B  man  wno  wrote  a  movie 
was  rreacie  Vvakeman,  as  you  may  we.l  rem.mjer.  Here's  the  switch: 
Wolfs  picture  has  nothing  at  all  to  do  with  the  ad  biz. 

ft        ft        ft  ft 
POME:   "Mule  Train 

Gives  me  a  pain." 

.  .  .  Irv  Cahn 

ft        ft        ft  ft 

•  •  •  SMALL  TALK:  With  the  announcement  that  NBC-TV  is 
going  to  d?  a  se.ies  on  "The  Vvomen,"  Ricnard  Berger,  producer,  and 
Martin  Begley,  casting  director,  are  being  swamped  With  hope.ul  con- 
tenders. Unlike  the  stage  play  whicn  had  35  pans,  the  TV  adaptation 
will  have  only  4  permanent  characters.  .  .  .  John  Irving  Fields  tells  the 
col'm  that  Archdale  J.  Jones'  "Key  To  The  M.ssing,"  havaig  sdved 
70  per  cent  o.  its  cases,  has  received  irom  large  iirms  lists  oi  missing 
persons — which  will  guarantee  a  prospective  sponsor  300,000  new  cus- 
tomers within  a  period  oi  2  months. 

W         W        ft  ft 

•  •  •  Three  new  crack  platter-spinners  join  WMGM  next 
week — Ken  Roberts,  Hal  Tunis  and  Ted  Brown.  Latter  will  do 
an  early  ayem  show,  Roberts  will  spin  em  fiom  2  to  3  p.m.  and 
Tunis  will  be  on  deck  from  3  to  4.  Tunis  is  prob  ly  the  most 
educated  deejay  hereabouts.  He  has  an  M.  A.  from  Temple  U.  and 
taught  English  in  the  Phila.  high  schools  before  entering  radio. 

ft        ft        ft  ft 

•  •  •  HAT'S  OFF  DEP'T:  Bill  (So.  Paciiic)  Tabbert's  platter  of 
"Younger  Than  Springtime."  .  .  .  Bobby  Colt's  vocals  on  WINS.  .  .  . 
Mimi  Benzell's  smartistry  at  the  Pierre.  .  .  .  Gabriel  and  his  imp.essions 
at  Le  Vouvray.  .  .  .  Johnny  Andrews,  singing  star  of  WNBT's  "Easy 
Does  It."  (His  1st  Hooper  last  year  was  1.6.  Today  it's  just  the  reverse 
— 6.1)  .  .  .  Herb  Sheldcn's  terrific  selling  job  on  his  daytime  airer.  .  .  . 
The  Mariners  Columbia  record  of  "Leprechaun's  Lullaby." 

ft        ft        ft  ft 

•  •  •  FILLER-DILLERS:  Reading  that  J.  Dorsey  is  being 
sued  for  hitting  a  milkman  over  the  noggin  with  a  clarinet,  Hank 
Sylvern  sez  he  now  knows  what  is  meant  by  bop  music.  .  .  . 
Jimmy  Kriegsmann  sez  his  TV  equipment  isn't  complete  yet. 
He'd  like  to  buy  a  one-minute  spot  remover.  .  .  .  Herb  Shriner 
has  a  pal  who's  really  behind  the  scenes  in  television — moving 
scenery.  .  .  .  Peter  Donald  contends  that  what  the  city  needs 
most  to  conserve  aqua  is  a  plan  that  will  hold  water. 


Campaign  On  Cigars 
Planned  By  Lorillard 

(Continued  from  Page  1) 

move  was  calculated  to  increase  the 
tobacco  company's  share  of  the  na- 
tion's annual  demand  for  more  than 
5,500,000,000  cigars,  exclusive  of  lit-  ► 
tie  cigars.  It  is  expected  that  Loril- 
lard will  double  its  present  cigar 
volume  to  about  8  per  cent  of  the 
yearly  sales  volume  of  $500,000,000. 

Alden  James,  the  company's  ad- 
vertising director  indicated  that  ad- 
vertising appropriations  for  the  new 
division  would  exceed  $300,000,  and 
a  spokesman  for  the  tobacco  firm 
said  that  advertising  media  selec- 
tions had  not  yet  been  made  for  the 
coming  year.  Indications,  however, 
were  that  heavy  radio  expenditures 
are  anticipated.  Lorrillard  Company 
used  radio  advertising  extensively 
before  the  war  to  push  cigar  sales 
and,  of  course,  radio  advertising 
played  a  big  part  in  pushing  Old 
Golds  to  its  present  fifth  position  in 
nationwide  cigarette  sales. 

Cigar  brands  to  be  pushed  include: 
Muriel  perfectos,  two  for  twenty 
five  cents;  Senators,  ten  cents  each; 
Longfellows,  ten  cents  and  "babies" 
at  five  cents;  and  Van  Bibbers  at 
twenty  cents  per  package.  Ro  ky 
Fords  will  not  be  pushed  at  this 
time  and  Between-The-Acts  and 
Royal  Bengals  will  continue  to  be 
distributed  through  the  full-line 
sales  organization  as  before. 

Hollywood's  New 

COM  CLUB 
HOTEL 

•  The  Country  Club  Hotel  occu- 
pies a  magnificent  location  in 
the  heart  of  the  exclusive  Wilt- 
shire residential  district . . .  ad- 
jacent to  Wilshire  Country 
Club  and  overlooking  the  ex- 
panse of  its  gorgeous  fairways 
and  greens. 

•  Rates  from  $6.00  up.  Sin- 
gle Kitchenette  Apart- 
ments Available  by  Week 
or  Month. 

COM  CLIB 


ML 


445  North  Rossmore  Avenue  (Vine  St) 
Hollywood  4,  Calif. 

Telephone  Hollywood  9-2701 


mean*  SulineM 


hat  other  ^^hristmas  present 
can  you  name  that.. 


. . .  you  wouldn't  want  to  exchange 


AND. 


. . .  never  wears  out 


is  so  quick  and  easy  to  buy 
pleases  everyone  on  your  list 
gives  itself  all  over  again 
(with  interest)  ten  years  later? 


. . .  comes  in  so  handy  on  rainy  days 


. . .  keeps  increasing  in  value 


onds 


pavings 

Automatic  Saving  is  Sure  Saving 


THIS  SPACE  CONTRIBUTED  BY  RADIO  DAILY 


6 


RADIO  DAILY; 


Friday,  December  9,  1949 


Programs  To  Ukraine 
Planned  By^V.  Of  A.' 

(Continued  from  Page  1) 

ment  the  .present  broadcasts  of  the 
"Voice  of  America"  to  the  Soviet 
Union  in  the  Russian  language, 
which  began  in  February  of  1947. 

The  new  program  will  be  broad- 
cast in  the  eastern  Ukrainian  dia- 
lect and  will  be  directed  to  the 
Ukraine.  It  will  be  broadcast  from 
1:30  to  2  p.m.,  EST,  (9:30  to  10  p.m., 
local  listening  time),  and  will  be 
carried  by  16  shortwave  transmit- 
ters in  the  United  States  and  will 
be  relayed  by  four  shortwave  trans- 
mitters which  the  "Voice  of  Ameri- 
ca" leases  from  the  British  Broad- 
casting Corporation  and  by  three 
shortwave  and  one  medium-wave 
transmitter  at  the  American  Relay 
Base  in  Munich.  The  program  also 
will  be  re-broadcast  daily  on  me- 
dium wave  from  Munich  at  a  later 
time. 

The  new  broadcast  series  will 
increase  to  21  the  languages  utilized 
by  the  State  Department's  Inter- 
national Broadcasting  Division  in 
its  world-wide  radio  service. 


Special  Airing  To  Honor 
Department  Store  Sponsor 

Chicago — The  local  Weiboldt  de- 
partment store  chain,  which  has 
been  a  client  of  WMAQ,  Chicago, 
for  14  years  will  be  honored  by  the 
local  NBC  outle*  here  in  a  special 
half-hour  program  Friday,  Decem- 
ber 16.  The  Wieboldt  firm  will  also 
mark  the  event  on  its  "Your  Neigh- 
bor Program,"  which  has  been 
heard  over  WMAQ  continuously 
since  1935.  Needham,  Louis  &  Bror- 
by,  Inc.,  Chicago,  have  renewed 
the  latter  program  (Mondays 
through  Fridays,  8:00  to  8:30  a.m., 
CST)  for  52  weeks  effective  De- 
cember 12. 

Wieboldt's  started  as  a  WMAQ 
sponsor  in  December,  1935  with  a 
series  of  morning  programs.  The 
first  announcer  was  Paul  McCluer, 
who  is  now  NBC  Chicago  network 
radio  sales  manager.  The  present 
"Your  Neighbor"  format  includes 
recorded  music,  time,  temperature, 
and  fashion  news  by  Miss  Marlowe. 

The  special  Dec.  16th  broadcast 
will  feature  anniversary  greetings 
to  the  store  from  Chicago  civic 
leaders.  The  WMAQ  husband  and 
wife  team,  Elizabeth  Hart  and  Louis 
Roen,  will  represent  Mr.  and  Mrs. 
Chicago,  while  music  will  be  pro- 
vided by  an  orchestra  conducted 
by  Joseph  Gallichio. 


Barry  Bewildered 

Barry  was  another  name  for 
confusion  yesterday  afternoon  in 
the  office  of  Charles  C.  Barry, 
ABC  vice-president  in  charge  of 
programs.  ABC's  Barry  received 
simultaneous  telephone  calls  on 
his  extensions — 504  and  505 — 
frca  ABC-TV  star  Wendy  Barrie 
and  Jack  Barry,  radio  producer. 


xmfls  PRomorion 


Xmas  Toy  House 

With  its  main  theme  the  solicita- 
tion of  toys  for  the  needy  children 
of  greater  Miami,  WTTT  opened  a 
Christmas  Toy  House  in  downtown 
Miami.  The  house  sits  on  the  corner 
of  one  of  the  busy  thoroughfares 
and  is  decorated  in  a  Walt  Disney 
fashion.  WTTT's  Santa  Glaus  will 
broadcast  from  the  house  daily 
from  1:30  p.m.  to  2:00  p.m.  and  in- 
terview the  children  that  flock 
around  and  various  celebrities  who 
are  in  town  at  the  time.  During  the 
day  members  of  the  Women's  Coun- 
cil of  the  Boulevard  Christian 
Church  will  occupy  the  booth  to 
collect  the  toys  to  be  distributed  on 
Christmas  Day.  Assisting  in  this 
promotion  are  a  local  used  car 
dealer,  Olin's,  and  a  kiddie  shop, 
Alray  children's  Shop  and  Alray 
Bootery.  The  house  itself  is  propped 
up  in  front  of  the  A.  S.  Beck  Shoe 
Store. 


Tim  e-Bu vers'  Tcmnenbaum 

Robert  S.  Keller.  In-.,  sales  pro- 
motion representative,  has  mailed  a 
unique  Christmas  greeting  to  195 
New  York  agemy  time  buyers,  all 
of  whom  are  personal  contacts  of 
the  firm.  The  greeting  is  a  compila- 
tion of  the  buyers'  names  in  the 
shape  of  a  Christmas  tree  bearing 
the  season's  greetings  and  repro- 
duced in  green  and  red  on  legal 
size  duplicator  stationary. 

Lombordo  Aids  Drive 

Guy  Lombardo  w;ll  helr>  the 
Christmas  seal  campaign  in  Nassau 
County  with  an  abearance  over 
WHLI  and  WHLI-FM,  Hempstead, 
Long  Island,  on  Monday,  December 
12  from  2:45  to  3:00  p.m.  Miss 
Frances  Barbour,  director  of  the 
Nassau  County  Tuberculosis  and 
Public  Health  Association,  and  Dr. 
Lindon  Davis  of  Williston  Park  will 
also  take  part. 


Busy  On  TV 

Santa  Claus  is  making  television 
appearances  on  Mondays,  Wednes- 
days and  Fridays  over  WVTR  in 
Richmond,  Va.  Santa,  surrounded  by 
toys  in  a  North  Pole  workshop  set- 
ting, reads  letters  and  tells  stories 
on  the  show  from  6:00  to  6:30  p.m. 
Mother  Claus  gives  Santa  an  assist 
by  writing  the  children's  names  in  a 
book.  The  Nolde  Brothers  Bakery  in 
Richmond  is  sponsoring. 

WEOL  Aids  Santa 

The  Sears  Roebuck  &  Co.  store  in 
Elyria,  Ohio  has  set  up  a  mailbox  for 
letters  to  Santa  Claus  and  has  spon- 
sored broadcasts  over  WEOL  to  read 
the  letters.  The  box,  in  the  middle 
of  the  store,  has  brought  a  steady 
stream  of  children  with  their  par- 
ents. The  company  originally  spon- 
sored a  15-minute  show  daily,  but 
the  volume  of  mail  made  it  neces- 
sary to  increase  the  program  to  30 
minutes  each  day. 


WIBG  Plans  Party 

Zella  Drake  Harper,  WIBG  com- 
mentator, will  hold  her  7th  annual 
Christmas  party  for  dependent  chil- 
dren on  Saturday,  December  17th 
at  the  State  Theater  in  Philadelphia. 
A  thousand  children  from  17  homes 
and  orphanages  have  been  invited 
to  the  morning  affair.  Uncle  Jim 
Willard  will  lead  the  kids  in  songs 
and  carols  before  Santa  Claus  ar- 
rives in  time  for  a  half-hour  broad- 
cast at  10:30  a.m.  over  WIBG. 


Xmas  Recordings 

Single  45  rpm  records  from  the 
Robert  Shaw-RCA  Victor  Chorale 
album  of  Christmas  Hymns  and 
Carols  have  been  released  by  the 
recording  company.  The  album  was 
made  available  only  recently  on 
the  new  speed.  It  was  previously 
available  on  78  rpm. 


National  Sales  Meeting 
Held  By  Thesaurus  Staff 

(Continued  from  Page  1) 

the  projections  presented  throughout 
the  week,  during  whi~h  plans  for 
programming,  production,  promo- 
tion, advertising  and  sales  develop- 
ments were  outlined  and  completed. 

The  meeting  brought  together  for 
the  first  time  all  representatives  of 
the  recently  organized  RCA  Re- 
corded Program  Services.  James  P. 
Davis,  manager  of  Custom  Record 
Sales,  under  whose  direction  Re- 
corded Program  Services  has  been 
placed,  presided.  Others  in  attend- 
ance were  Mercer,  Wade  Barnes, 
sales  head;  Bert  Wood,  program 
manager;  Ben  Rosner,  promotion 
manager;  and  sales  representatives 
Ad  Amor,  New  York;  Bill  Reilly, 
Chicago;  and  Bill  Gartland,  Holly- 
wood. 

At  the  meeting's  final  session, 
Davis  said:  "We  are  all  highly 
elated  over  the  tremendous  response 
our  station  subscribers  the  country 


Miles  Laboratories  Signs 
NBC  'One  Man's  Family' 

(Continued  from  Page  1) 

duct  to  be  advertised  by  Miles  has 
not  yet  been  chosen.  The  series  is 
written  by  Carleton  E.  Morse. 

"One  Man's  Family"  has  been  fea- 
tured on  the  NBC  network  since 
April  29,  1932.  The  unchanged  for- 
mat will  continue  to  recount  the 
home  life  of  the  Barbour  family. 


over  have  given  the  new  area  in 
Thesaurus.  The  important  new  tal- 
ent in  commercially-designed  pro- 
gramming already  added  to  The- 
saurus will  be  joined  during  the 
months  ahead  by  a  steady  parade  of 
more  top  stars  in  many  many  hours 
of  saleable  radio  programs.  We 
firmly  believe  in  the  growing  im- 
portance of  transcription  services 
to  the  industry,  and  we  are  more 
than  gratified  by  the  overwhelming 
vote  of  approval  our  station  friends 
have  registered  for  our  new  The- 
saurus plans." 


Expect  No  U,  S.  Action 
On  Cuba  NARBA  Plea 


(Continued  from  Page  1) 

agreement  will  be  made  in  the 
spring.  The  new  meet  would  not 
be  in  Montreal. 

Earlier  reports  that  State  De- 
partment pressure  for  acceptance 
of  the  Cuban  proposals  had  been 
sufficient  to  swing  the  agreement, 
have  not  been  born  out,  it  was  said. 
Industry  resentment  has  been  so 
strong  that  the  American  delegation 
is  said  to  have  decided  against 
proceeding  with  its  tentative  plan 
to  accept  the  Cuban  demands. 


Duquesne  U  Station 

Going  On  Air  Soon 

Pittsburgh — Duquesne  University 
will  dedicate  its  FM  radio  station, 
WDUQ,  on  Thursday,  December  15, 
and  at  the  same  time  increase  its 
power  from  10  to  2750  watts.  The 
outlet,  Pittsburgh's  first  college  ra- 
dio station,  will  switch  its  frequency 
from  89.3  to  91.5. 

The  Right  Reverend  Hugh  C. 
Boyle,  Bishop  of  Pittsburgh,  will 
bless  the  station  during  the  program. 
Paul  Shannon  of  KDKA,  Ralp  Fal- 
lert  of  WCAE  and  Rege  Cordic  of 
WWSW  will  also  take  part  in  the 
dedication  ceremony. 


Wedding  Bells 

Betty  Barrett,  former  time  buyer 
now  with  the  New  York  Post,  was 
married  Nov.  18  to  Stuart  M.  Kelly, 
staffer  at  Taylor-Borroff  &  Co.,  Inc., 
national  station  reps. 


^5end  $i  r  thd ay 
Cj  rs  e  t  ina  5  ^Jo  

December  9 
Ken  Niles  Judith  Gardner 

Willard  Butler  Jerry  Lesser 
Freddy  Martin      Linnea  Nelson 

December  10 
Andy  Kelly  Chet  Huntley 

Alvin  Austin  Lew  Brown 

Lois  Burke  Ray  Collins 

Jean  Dickenson      Morton  Gould 
Dorothy  Lamour 

December  11 
Buster  Coward      Donald  Flamm 

December  12 
Ann  Eden     Edward  G.  Robinson 
Emanuel  Demby     Allen  Massey 
Hal  James         Louis  G.  Cowan 
Helen  Menken      Danny  O'Neil 

December  13 
Florence  Baker        Phil  Mayer 
Charlie  Gregg  Jay  Jostyn 

December  14 
Erskine  Johnson 
Morey  Amsterdam 

December  15 
Art  Brown  Marian  Barney 

Phil  Dak  in  Bob  Hawk 

Maxine  A.  Chaffin 
Edward  P.  Shurlick.  Jr. 


■■■■■  fwwmw 


Section  of  RADIO  DAILY,  Friday,  December  9.  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


PHONEVISION-HEARING  JAN.  16 


TELE  TOPICS 


TV'S  PECULIAR  ABILITY  to  bring 
'  actuality  into  the  home  was  demon- 
strated with  candid  effectiveness  Wed- 
nesday nite  by  "The  Author  Meets  The 
Critics"  award  presentation  on  A3C  and 
the  Heisman  trophy  pickup  on  WOR-TV. 
While  the  former  was  on  the  whole  a 
rather  stuffy  affair — principals  sat  at  a 
dais  onstage  with  only  a  curtain  for  a 
background — the  event  was  made  mem- 
orable by  the  presence  of  Robert  Frost, 
who  received  the  first  prize  for  non- 
fiction.  It  was  the  poet's  initial  broad- 
cast appearance  and  his  recitation  of  three 
of  his  poems  was  indeed  a  rare  treat. 
Tom  Lea,  whose  novel,  "The  Brave  Bulls," 
received  the  top  fiction  award,  was  piped 
in  from  San  Antonio,  and  Hjme  Cronyn 
read  a  brief  but  stirring  passage  from  the 
book.  The  major  part  of  the  show,  how- 
ever, was  just  so  much  talk.  John  Mc- 
Caffery  presided  and  other  participants 
included  ABC  prexy  Mark  Woods,  veepee 
Bob  Saudek,  packager  Martin  Stone  and 
critic  Lewis  Gannett 
• 

JUST  AS  FROST  was  the  highlight  of 
■*  the  literary  presentation,  so  was  Wil- 
liam P.  Kelgard,  a  wizened  character 
actor,  the  hit  of  the  WOR-TV  coverage 
of  the  Heisman  Memorial  Trophy  award 
to  Leon  Hart,  of  Notre  Dame,  at  the 
Downtown  A.  C.  Kelgard  had  the  tough- 
est assignment  of  all;  he  followed  the 
actual  presentation  to  the  massive  line- 
man. Introduced  as  the  mayor  of  Turtle 
Creek,  Pa.,  Hart's  home  town,  Kelgard 
stole  the  show  with  his  warmly  humorous 
characterization  of  a  small  town  execu- 
tive. His  feat  was  made  even  more  laud- 
able by  the  fact  that  he  followed  the 
gridiron  reminiscences  of  such  polished 
speakers  as  Bill  Slater,  Bo  McMillan,  Ted 
Husing  and  others.  Coverage  as  a  whole 
was  excellent  and  should  add  to  the 
stature  of  New  York's  newest  station. 
• 

r  ACES  WE  D  LIKE  TO  SEE  back  on  the 
'  air,  but  quick:  Imogene  Coca,  Sid 
Caesar  and  Marge  and  Gower  Champion, 
all  of  the  late,  lamented  "Broadway  Re- 
vue." .  .  .  Local  Chevrolet  Dealers  have 
renewed  "Pantomime  Quiz"  in  New  York 
and  Los  Angeles.  ...  Ed  Herlihy,  emcee 
of  WNBT's  "Children's  Hour"  takes  up 
economics  today  when  he  reads  Prof.  Ray- 
mond Moley's  speech  to  the  NAM  ses- 
sion at  the  Waldorf.  .  .  .  Add  Cass  Frank- 
lin, Monica  Moore,  photog  Muky,  Gordon 
Dilworth  and  Don  Russell  to  the  talent 
lineup  for  the  new  DuMont  daytimer 
starting  Monday.  .  .  .  Phillips  H.  Lord, 
originator  of  "The  Black  Robe,"  is  ready- 
ing another  show  built  around  "real  peo- 
ple in  the  street."  .  .  .  Latest  TV  feature 
to  be  merchandised  nationally  is  Bob 
Dixon's  "Chuck  Wagon"  series  on  CBS. 
Kauffman's  Saddlery  is  manufacturing  and 
marketing  the  western  togs. 


ABC  Continues  Drive 
For  New  Money  In  TV 

Curtis  Publishing's  "Ladies  Home 
Journal"  will  make  its  first  use  of 
TV  next  month  in  a  one-shot  promo- 
tion over  three  ABC  stations.  Pro- 
gram, a  five-minute  dramatized  film 
based  on  a  story  in  the  magazine's 
January  issue  will  be  aired  during 
the  week  of  Jan.  2  over  WJZ-TV, 
New  York;  WENR-TV,  Chicago  and 
WMAL-TV,  Washington.  BBD&O  is 
the  agency. 

In  New  York,  the  ABC  flagship  is 
continuing  its  drive  to  bring  new 
advertisers  into  video,  using  its 
"demonstrator"  airer,  "H  o  1  i  d  a  y 
Hints,"  as  an  opening  wedge.  Latest 
to  make  a  TV  bow  via  the  show  is 
Fanny  Farmer  Candy  Shops,  which 
signed  for  three  participations 
through  J.  Walter  Thompson. 

Other  new  accounts  for  the  stanza 
include  Marchal  Jewelers,  two  par- 
ticipations, through  William  Warren, 
and  Clark  &  Gibby,  one  a  week  for 
three  weeks,  through  Needham  & 
Grohmann. 


Wander  Signs  Up  H.  D. 
For  2  Quarter  Hours 

Chicago — The  Wander  Co.  (Oval- 
tine)  has  contracted  to  sponsor  two 
quarter  hours  weekly  of  the  Howdy 
Doody  show  on  NBC,  it  was  an- 
nounced here  this  week  by  Gene 
Hoge,  midwest  sales  manager. 

Ovaltine  will  sponsor  the  5:30  to 
5:45  p.m.  (EST)  portion  of  the  show 
on  Tuesdays  and  Thursdays  starting 
Jan.  3,  1950  for  13  weeks.  Grant 
Advertising  is  the  agency. 


Washington  Bureau  of  RADIO  DAILY 
Washington— The  FCC  yesterday 
pushed  back  the  resumption  of  its 
hearings  on  color  TV  and  the  fur- 
ther comparative  demonstrations 
for  two  weeks,  on  the  strength  of 
petitions  by  CBS  and  RMA.  The 
resumption  of  direct  testimony,  to 
be  followed  by  cross-examination, 
was  pushed  back  from  February 
13  to  February  27,  with  the  first 
demonstration  of  the  CTI  color  sys- 
tem postponed  from  February  6  to 
February  20  and  the  second  com- 
parative demonstration— including 
CTI,  CBS  and  RCA  color— from 
Feb.  8  to  Feb.  23  and  24. 
The  Commission  also  kissed  off 


Balaban  Evaluates 
Impact  Of  Television 

Indicating  that  Paramount  be- 
lieves that  television  will  compli- 
ment the  motion  picture  industry, 
Barney  Balaban,  president  of  Para- 
mount Pictures,  Inc.,  included  his 
views  on  TV  in  a  report  to  the 
company's  stockholders  which  was 
released  yesterday. 

Balaban's  statement  about  TV 
follows: 

"Much  is  being  written  and  pub- 
lished as  the  result  of  incomplete 
surveys,  concerning  the  effect  of 
fhe  rapidly  expanding  medium  of 
television  on  the  motion  picture 
business.  The  so-called  average 
"A"  picture  is  now  seen  by  not 
more  than  ten  to  twenty,  per  cent 
of  our  population.  It  is  our  belief 
that,  by  advertising  the  appealing 
qualities  of  these  pictures  through 
television  to  a  larger  section  of  the 
American  people,  we  should  be 
able  to  attract  a  much  larger  audi- 
ence to  the  movie  theaters  to  see 
them  and  that  television  will,  in  the 
end,  prove  a  positive  rather  than 
a  negative  influence  on  the  motion 
picture  industry.  On  the  basis  of 
our  experience  with  radio,  we  can 
reasonably  anticipate  that  the  tele- 
vision medium  will  discover  and 
develop  new  personalities  for  the 
motion  picture  screen." 


WFMY-TV  Sells  'Crusade' 

Greensboro.  N.  C. — Pilot  L'ffi  In- 
surance Co.  has  s'gned  with  WFMY- 
TV  for  sponsorship  of  the  26-week 
"Crusade  In  Eurone"  film  series  be- 
ginning Jan.  12.  Firm  has  used  the 
outlet  since  its  September  debut. 


the  Arco  Electronics  proposal  that 
one  year  of  testing,  with  250,000  or 
more  amateurs  compiling  data,  be 
required  of  the  various  color  sys- 
tem. The  Arco  plan,  the  Commission 
said,  "would  cause  an  indefinite 
and  unnecessary  delay  in  the  final 
determination  of  the  issues." 

The  Commission  pointed  out  that 
CTI  has  no  transmission  authority 
and  that  the  facilities  of  CLS  and 
RCA  for  color  testing  "are  very 
limited  and  it  is  extremely  difficult 
to  estimate  how  long  it  would  take 
them  to  build  additional  facilities 
for  an  adequate  distribution  among 
'the  major  cities  or  metropolitan 
markets'." 


FCC  Will  Consider 
Zenith  Plea  For 
Experiments 

Washington  Bur"nn  of  RADIO  DAILY 

Washington — The  FCC  yesterday 
set  for  January  16,  in  Washington,  a 
hearing  on  "phonevision."  Among 
other  things,  the  announcement  said, 
the  Commission  will  consider  "con- 
templated non-technical  aspects  of 
such  operation,  including  use  of  tele- 
phone facilities;  whether,  if  author- 
ized, such  a  service  should  be  classed 
as  broadcast  or  common  carrier  or 
some  other  service  designation,  and, 
meanwhile,  whether  experimental 
operation  on  a  commercial  basis 
should  be  authorized." 

Phonevision  was  defined  as  the 
transmission  of  a  standard  TV  signal 
by  a  conventional  transmitter  op- 
erating in  the  VHF  band.  However, 
the  content  of  the  picture  trans- 
mitted is  altered  at  the  transmitter 
by  a  device  which  "scrambles"  the 
picture  when  received  by  a  stand- 
ard TV  receiver.  A  special  apparatus 
furnished  to  subscribers  would  "un- 
scramble" the  picture  at  the  receiver. 

The  system  takes  its  name  from 
plans  by  Zenith  to  use  telephone 
lines  to  transmit  a  coded  signal  to 
activate  the  subscriber's  apparatus. 
Charges  would  be  made  for  this 
service.  Zenith's  program  plans  con- 
template "first  run  motion  pictures, 
current  stage  productions,  outstand- 
ing sporting  events,  etc." 

Zenith  Asks  Rule-Waiver 

The  hearing  will  be  on  a  petition 
by  Zenith  for  waiver  of  any  rules 
necessary  to  permit  its  experimental 
TV  broad-ast  station  W9XZV.  Chi- 
cago, to  test  phonevision  on  a  limited 
commercial  basis  for  a  period  of 
three  months  on  TV  channel  2.  It 
proposes  to  serve  300  test  sub- 
scribers, most  of  them  located  with- 
in 10  miles  of  the  Lakeview  ex- 
rhange  of  the  Illinois  Bell  Telephone 
Co.  in  Chicago.  Each  would  be  fur- 
nished a  Zenith  TV  receiver 
equipped  for  phonevision  and  be 
charged  one  dollar  for  each  program 
viewed. 

Programs  would  have  no  other 
sponsor.  Zenith  would  lease  tele- 
phone facilities,  including  control 
switchboards,  from  Illinois  Bell  for 
control  purposes.  While  willing  to 
participate  in  this  test,  Illinois  Bell 
reiterated  its  position  that  the 
demonstration  should,  in  no  way,  be 
construed  as  a  commitment  to  pro- 
vide telephone  or  bookkeeping 
facilities  on  a  going  basis  for  phone- 
vision or  other  type  of  fee  television 

Commissioner  Hennock  will  pre- 
side at  the  hearing.  Commissioners 
Coy  and  Sterling  favored  a  grant  of 
Zenith's  petition  for  the  test  demon- 
strating prior  to  the  general  hearing. 


FCC  Defers  Color  Hearings; 
Rejects  Amateur-Tester  Idea 


 ^^-^^^^^^   Section  of  RADIO  DAILY.  Friday.  Dec.  9.  1949  ^^^^-^^-^^^^^-^^^ 


Movie  Theatre  Installs  45  RPM  Players 

At  the  suggestion  of  some  of  its  patrons,  the  Little  Carnegie  Theater 
in  New  York  recently  installed  an  RCA  Victor  45  rpm  record  player  in 
their  game  room  for  a  two-week  trial  period.  Installed  to  test  its  prac- 
ticality as  an  entertainment  service  for  movie  patrons  waiting  between 
film  presentations,  the  instrument  proved  so  popu'ar  that  the  management 
installed  a  second  45  rpm  player  to  better  serve  the  sharp'y  divided 
musical  tastes  of  patrons.  The  phonograph  now  installed  in  the  game 
room  features  the  playing  of  popular  and  semi-c'assical  numbers  while 
the  instrument  installed  in  the  theatre's  lobby  caters  to  the  taste  of 
patrons  desiring  only  classical  selections.  According  to  B.  D.  Bader, 
assistant  manager  of  the  thea'.er,  there  has  been  a  sharp  decrease  In 
activity  around  the  ping-pong  and  chess  and  checker  tables,  a  feature 
of  the  theater's  game  room. 


Philips  Co.  Surveys 
15,000  TV  Dealers 

A  survey  conducted  by  North 
American  Philips  Company,  Inc.,  to 
find  out  what  dealers  want  to  know 
about  TV  has  produced  some  inter- 
esting results. 

Questioning  some  15.000  select  TV 
dealers  in  various  parts  of  the  coun- 
try, the  survey  cards,  sent  out  with 
the  November  issue  of  the  comoany's 
Newsletter  have  come  ba~k  with  this 
"straight-from-the-dealer"  informa- 
tion: dealers  want  to  know  more 
about  practically  every  phase  of  TV 
from  general  video  news  to  the  fine 
points  of  servicing. 

On  the  basis  of  replies  thus  far 
received  by  North  American  Philips 
Company  69%  want  more  general 
TV  news;  65%  want  more  servicing 
and  technical  information;  60%  want 
more  selling  and  merchandising  tips. 
Those  are  top  interests.  Then  there's 
a  drop  to  the  37%  who  would  like 
more  pictures  and  visual  presenta- 
tions of  ideas,  and  33%  who  would 
like  more  news  about  the  Philips 
company.  Surprisingly,  only  29% 
want  more  stories  about  other 
dealers. 

Many  of  the  dealers  questioned 
replied  with  specific  suggestions  as 
to  technical  and  servicing,  general 
TV  news,  and  projection  type  TV. 
Some  30%  of  the  dealers  who  an- 
swered sell  projection  of  which  16% 
handle  Protelgram-equipped  sets. 


EflGlflEERS — 
COnSDLTflllTS 


RALPH  B.  AUSTRIAN 

Television  Consultant 

1270  AVENUE  OF  THE  AMERICAS 
NEW  YORK  20,  N.  Y. 
Tel.:  CO.  5-6848 


A.  R.  BITTER 

Consulting  Radio  Engineers 

4125  MONROE  STREET 

TOLEDO  6,  OHIO 
Tel.:  Kingswood  7631 


WILLIAM  L.  FOSS,  Inc. 

Formerly  Colton  t  Foil,  Inc. 

927  15th  Sr.,  N.W.  REpublic  3883 
WASHINGTON,  D.  C. 


GE  Device  Eliminates 

TV  Screen  Markings 

General  Electric  Company  an- 
nounced it  has  developed  a  device 
called  a  "harmoniker"  which  will 
eliminate  herringbone  markings  in 
most  cases  on  television  screens. 
These  markings  are  signals  of  high 
frequency  from  amateur  radio  sta- 
tions. The  harmoniker  is  an  ar- 
rangement of  four  coils  and  con- 
densers in  a  metal  box.  To  elimin- 
ate the  television  screen  markings, 
amateur  radio  operators  who  can 
construct  the  harmoniker  at  home 
should  install  the  device  between 
transmitters  and  antennae.  GE  said 
it  does  not  plan  to  market  the  de- 
vice commercially. 


Dist.  Named  For  Polaro'd  Filter 

Eight  additional  distributors  have 
been  appointed  to  handle  the  new 
DeLuxe  Polaroid  Television  Filter, 
it  was  announced  by  Hinter  Dela- 
tour,  sales  manager  of  Pioneer 
Scientific  Corp..  New  York  City, 
manufacturers  of  the  new  improved 
product.  The  new  distributors  are: 
R.  P.  McDavid  &  Co.,  Inc.,  Birming- 
ham. Ala.;  Kierulff  &  Co.  and  Leo 
J.  Meyberg  Co.,  Los  Angeles,  both 
to  handle  Los  Angeles  and  San 
Diego  areas;  Leo  J.  Meyberg  Co., 
San  Francisco;  Dulaney's,  Oklahoma 
City,  Okla.;  Sidles  Co.,  Omaha,  Neb.; 
Adleta  Co.,  Dallas,  and  Crumpacker 
Distributing  Corp.,  Houston. 

New  Carton  For  Sylvania  Diodes 

The  new  1N34A  and  1N58A  ger- 
manium diodes  recently  announced 
by  the  Electronics  Division  of  Syl- 
vania Electric  Products,  Inc.,  will 
be  marketed  to  Sylvania  distributors 
in  a  new  carton  and  counter  mer- 
chandiser according  to  an  announce- 
ment by  George  C.  Connor,  general 
sales  manager.  The  improved  in- 
dividual crystal  carton,  he  said,  was 
adopted  after  considerable  study  of 
effective  color  combinations  and 
methods  of  cartoning  for  individual 
crystals  and  ties  in  with  Sylvania's 
new  counter  merchandiser  carton 
for  25  units. 


Commodore  Small 

Emerson  Prexy.  Ass't. 

The  Board  of  Directors  of  the 
Emerson  Radio  and  Phonograph 
Corporation,  announced  the  appoint- 
ment this  week  of  Commodore  John 
D.  Small,  former  Administrator  of 
the  Civilian  Production  Administra- 
tion and  more  recently  president  of 
Maxson  Food  Systems,  Inc.,  as  ex- 
ecutive assistant  to  Benjamin 
Abrams,  president  of  Emerson. 
Abrams  said  that  Commodore  Small 
"in  his  new  post  will  help  co-ordin- 
ate and  adnv'nister  Emerson  Radio's 
extensive  and  varied  activities  in  the 
company's  heavily  accelerated  tele- 
vision production  program  for  the 
forthcoming  year." 


Circle  X  Indoor  Antenna 

A  revolutionary  type  indoor  an- 
tenna was  recently  unveiled  by  the 
Circle  "X"  Antenna  Corporation  of 
Perth  Amboy,  N.  J.  The  new  antenna 
covers  the  complete  TV  band  with 
a  minimum  adjustment.  Circular  in 
design,  it  incorporates  many  of  the 
features  of  the  company's  outdoor 
Circle  "X"  Antenna.  Retail  price  of 
the  new  model  is  $24. 

Fo-ir  New  Gatod  TV  Sets 

Garod  Electronics  Corporation  an- 
nounces four  new  TV  receivers, 
ranging  in  price  from  $299.95  to 
$495.  Model  1900,  is  a  19-inch  con- 
sole with  a  203  square  inch  direct 
view  screen.  Model  1344  has  a  12V2- 
in~h  screen  housed  in  a  mahogany 
cabinet  and  contains  the  new  "Pic- 
ture-Lock" tuner.  The  table  model 
1646  features  a  140  square  in~h  pic- 
ture on  a  16-inch  screen,  mahogany 
cabinet  and  "Picture-Lock"  tuner. 
This  model  also  comes  in  a  blond 
mahogany  cabinet. 

DuM  TV  Eq  ip.  For  KEYL 

TV  Station  KEYL,  San  Antonio, 
Tex.,  has  signed  up  for  DuMont 
telecasting  equipment,  according  to 
an  announcement  by  the  Television 
Transmitter  Division  of  Allen  B. 
DuMont  Laboratories,  Inc.  The  new 
station  will  be  on  the  air  shortly, 
with  testing  scheduled  to  start  in 
January. 


Reg.  NARBA  Group 
Study  Interference 

Montreal — Interference  caused  by 
distant  radio  stations  operating  on 
the  same  frequencies  as  less  power- 
ful local  stations  wa:  studied  here 
at  a  meeting  of  the  regional  NARBA 
conference  and  brought  strong  ex- 
pression of  dissatisfaction  from 
Cuba  and  Canada. 

Aim  of  the  conference  was  to  de- 
termine equitable  distribution  of 
frequencies  and  their  allotment  to 
the  interested  countries.  A  delegate 
from  Cuba,  Antonio  Marti  Prieto, 
said  his  country  wished  to  be  pro- 
tected against  interference  from  for- 
eign stations  and  he  had  no  objec- 
tion to  equalizing  frequencies"  on 
condition  that  directional  antennae 
were  not  employed  in  such  a  manner 
as  to  prevent  the  waves  being  di- 
rected towards  a  country  where 
they  would  cause  interference." 


Form  TV  Dealers  Group 

The  formation  of  a  National  Tele- 
vision Dealers  Association  with 
headquarters  at  402  Washington 
Building,  Washington  5,  D.  C.  has 
bsen  announced.  Incorporated  under 
the  laws  of  the  state  of  Maryland, 
purposes  of  the  association  are  to 
promote  the  best  interests  of  retail 
TV  dealers,  to  unite  members  of  the 
TV  retailing  industry  in  all  lawful 
measures  for  its  common  good,  and 
to  those  ends  engage  in  any  or  all 
proper  trade  associations.  Edwin  A. 
Dempsey  is  executive  director. 


EnGlnEERS— 

consuLTnnTS 


McNARY  &  WRATHALL 
RADIO  ENGINEERS 

906  Natl.  Press  Bldg.     1407  Pacific  Ave. 
Washington  4,  D.  C.      Santa  Cruz,  Cal. 
Member  AFCCE 


I.  W.  ANDREWS,  INC. 

RADIO  CONSULTANTS 

219  WHITAKER  BLDG. 
DAVENPORT,  IOWA 
Phone  2-7824 


GEORGE  P.  ADAIR 

Radio  Engineering  Consultants 

EXecutive  1230 
Executive  5851 
1833  M  STREET,  N.W.  * 
WASHINGTON  6.  D.  C. 


PRODUCTIOn  PARADE 


The  National  Daily  Newspaper  of  Commercial   Radio   and  Television 


VOL.  49.  NO.  47 


NEW  YORK.  MONDAY,  DECEMBER  12.  1949 


TEN  CENTS 


COLLEGE  SPORTS  GROUP  ASKS  TV  BAN 


Coy,  Sterling  Favor 
Trial  Of  Phonevision 


Washington  Bureau  of  RADIO  DAILY 
Washington  —  Although  agreeing 
that  the  whole  problem  of  phone- 
vision  "raises  serious  legal  and 
policy  questions,"  FCC  Chairman 
Wayne  Coy  and  Commissioner 
George  Sterling  favor  the  grant  of 
Zenith  radio's  petition  for  a  commer- 
cial test  of  the  system  in  the  Chi- 
cago area.  A  Commission  majority 
last  week  decided  to  set  the  whole 
phonevision  question  for  hearing 
next  month.  Coy  said  he  believed 
the  idea  "represents  a  new  approach 
(Continued  on  Page  6) 

Name  Weaver  Chairman 
Of  Heart  Fund  Committee 


Sylvester  L.  Weaver,  Jr.,  vee-pee 
in  charge  of  TV  for  NBC,  has  been 
named  chairman  of  the  advisory 
committee  of  the  American  Heart 
Association's  1950  Campaign,  A.  W. 
Robertson,  national  chairman  'an- 
nounced. The  drive  will  begin  next 
February  and  has  $6,000,000  goal 
to  carry  forward  the  fight  against 
heart  disease. 

Other  members  of  the  advisory 
committee  headed  by  Weaver 
named  were:  Everard  Meade,  v-p 
in  charge  of  radio  for  Young  & 
(Continued  on  Page  2) 

McCarthy  Show  Leading 
Coast  Hooper  Ratings 

"Charlie  McCarthy  ranks  first 
with  a  rating  of  35.9,  Jack  Benny 
second  with  34.9,  and  Walter  Win- 
chell  third  with  27,  in  the  Pacific 
Hooper  ratings  for  November. 

Other  programs  in  the  first  "fif- 
teen" are:   fourth,  "Fibber  McGee 

(Continued  on  Page  6) 


TV  Critic 

Television  is  keeping  school 
children  in  Clifton,  N.  I.,  away 
from  their  books  at  night,  it  was 
charged  Friday  by  Charles  M. 
Sheehan,  principal  of  Public 
School  No.  5.  Sheehan  pointed 
out  that  40  per  cent  of  the  homes 
in  the  Clifton  area  are  equipped 
with  television  receivers.  Then 
he  stated  that  marks  of  40  per 
cent  of  students  have  dropped. 


Top  Ten 

The  top  ten  radio  news  events 
of  1949  as  selected  by  the  net- 
work news  chiefs  are  featured 
in  today's  RADIO  DAILY  on 
Page  2. 


Price  Offered  Post 
As  Aide  To  Acheson 


Byron  Price,  former  director  of 
the  Office  of  Censorship  and  now  as- 
sistant secretary  general  of  United 
Nations,  has  been  offered  the  posi- 
tion of  Assistant  Secretary  of  State 
for  Public  Affairs  by  President  Tru- 
man, it  was  learned  Friday.  If  Price 
accepts  the  appointment  he  will 
among  other  duties,  have  complete 
supervision  over  operations  of  the 
Voice  of  America,  the  State  Depart- 
ment's shortwave  radio  service  which 
headquarters  in  New  York.  George 
V.  Allen,  now  Ambassador  to  Yugo- 
slavia, formerly  held  the  post. 


Robt.  Kintner  Sells  20% 
Of  His  ABC  Web  Stock 


Washington  Bureau  of  RADIO  DAILY 
Washington  —  Robert  Kintner, 
vice-president  of  ABC,  sold  nearly 
one  fifth  of  his  shares  at  the  net- 
work's common  stock  during  Octo- 
ber, according  to  a  report  released 
Friday  by  the  SEC.  Kintner  sold 
2100  shares  of  the  dollar  par  stock 
in  four  transactions  between  October 
4  and  15,  retaining  10,600  shares  at 
the  end  of  the  month. 

SEC  also  reported  the  sale  of  size- 
able blocs  of  Philco  $3  common  stock 

(Continued  on  Page  5) 


Urges  No  Televising  Of  1950  Football; 
Suggests  NCAA  Proscribe  Video; 
Sees  "Threat"  To  Finances 


Communications  Role 
Stressed  By  Sarnoff 


"In  the  struggle  for  peace,  the 
electron — which  is  the  heart-beat 
of  radio — may  prove  mightier  than 
than  the  atom,"  Brig.  Gen.  David 
Sarnoff,  chairman  of  the  board  of 
RCA,  said  at  ceremonies  marking 
the  first  anniversary  of  the  UN  adop- 
tion of  the  Universal  Declaration  of 
Human  Rights  on  Saturday. 

Sarnoff,  who  received  a  UN  cita- 
tion for  his  contribution  in  the  field 
of  human  rights,  said  that  "radio 

(Continued  on  Page  5) 

Former  NAB  Executive 
Joins  Staff  Of  WHAS 

Louisville  —  Harold  Fair  is  the 
new  program  director  of  WHAS, 
Station  Manager  Victor  Sholis  has 
announced.  He  succeeds  Peter  R. 
Disney,  who  died  last  October. 

Fair  started  in  radio  in  1927  with 
(Continued  on  Page  2) 


WDSU  Plans  Coverage 
Of  Grid  Classic  On  AM-TV 


New   Orleans — The   Sugar  Bowl 
grid  classic  on  January  2  will  be 
aired  nationally  over  the  full  ABC 
network   of   268   stations  through 
(Continued  on  Page  2) 


FCC  Needs  Greater  Power ; 
Court  Hints  In  WGST  Case 


Washington  Bureau  of  RADIO  DAILY 
Washington — Prospects  for  a  much 
sterner  administration  of  the  Com- 
munications Act  by  the  FCC  loomed 
yesterday  as  members  of  the 
Supreme  Court  indicated  that  the 
Commission  has  sought  to  accomp- 
lish by  lenient  means  an  end  which 
can  be  accomplished  only  by  harsh 
means.  The  case  at  issue  was  the 
legality  of  a  Georgia  State  Court 
award  to  Southern  Broadcasts,  Inc., 


of  damages  amounting  to  15  per  cent 
of  the  net  billings  of  WGST,  Atlanta. 
The  Court  award  has  been  challenged 
by  the  State  University  Regents,  to 
whom  the  station  is  licensed,  and  by 
the  FCC  as  amicus  curiae,  because 
the  abrogation  of  the  contract  be- 
tween the  station  and  WGST  was  re- 
quired by  the  FCC  if  the  station  was 
to  retain  its  license.  Southern  Broad- 
casters was  the  management  firm 
(Continued  on  Page  5) 


The  TV  committee  of  the  Eastern 
College  Athletic  Conference  Friday 
recommended  that  its  members 
make  no  video  commitments  for  the 
1950  football  season  and  urged  that 
the  National  Collegiate  Athletic  As- 
sociation "take  prompt  and  definite 
action"  on  tele,  which  the  committee 
said,  is  a  "potential  threat  to  the 
financial  structure  of  intercollegiate 
athletics." 

The  ECAC  lists  76  members  of 
which  38,  including  Army  and  Navy, 
play  football. 

Ralph  Furey,  of  Columbia,  chair- 
(Continued  on  Page  7) 

Columbia  Records 
Promotes  2  Execs. 

Columbia  Records,  Inc..  have  ap- 
pointed Jeff  Wilson  to  be  general 
sales  manager  and  Ken  McAllister 
as  director  of  advertising  and  pro- 
tion,  Paul  Southard,  v-p  in  charge 
of  merchandising  has  announced. 

Wilson  has  been  manager  of  dis- 
tribution and  merchandising  for  the 
recording  firm  since  January  25, 
(Continued  on  Page  6) 


Twentv-Two  CBS  Stations 
Set  For  'Cisco  Kid'  Show 


Toronto — The  Wm.  Wrigley  Jr. 
Co.  Ltd.  will  run  a  half-hour  ad- 
venture series,  The  Cisco  Kid,  over 
22  Canadian  stations  following  a  13- 
week  test  over  three  stations.  The 
national  campaign  will  being  early 
(Continued  on  Page  4) 


Reverse  Procedure 

Johnny  Andrews,  pianist  and 
singer  featured  on  WNBT,  on 
Friday  reversed  the  usual  talent 
procedure  of  entering  the  video 
field  by  way  of  radio.  He  was 
signed  to  a  five-year  contract 
for  a  Saturday  morning  AM  stint 
over  WNBC.  Andrews,  who  will 
continue  on  the  "Easy  Does  It" 
video  show  over  WNBT.  thus 
enters  radio  via  the  video  route. 


2 


RADIO  DAILY 


Monday.  December  12.  1949 


jitney 


Vol.  49,  No.  47    Monday,  Dec.  12,  1949    10  Cts. 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicoate, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily, 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Cable  address:  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen   Kushner.  Manager 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tats,  Manager. 
612  N.  Michigan  Ave. 
Phone:  Superior  7-1044 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
under  the  act  of  March  3,  1879. 


FINANCIAL 


{December  9) 


NEW  YORK  STOCK  EXCHANGE 


Corp.  (N) 
&  Tel.  .  .  . 


ABC 
Admiral 
Am.  Tel 

CBS  A   

CBS  B   

Philco   

RCA  Common 

RCA  1st  pfd  

Stewart-Warner  .  .  . 
Westinghouse 
Westinghouse  pfd. 
Zenith  Radio 

NEW  YORK 
Hazeltine  Corp.  .  . 
Nat.  Union  Radio  . 


High 

83/8 

16  V4 
1485/8  1 
273/4 
27% 
30'/2 
131/g 

733/4 
123/s 

31i/4 
.102 
303/4 
CURB 
16% 
25/8 


Low  Close 

81/4  83/8 

153/8  I6I/4 

48%  148  V4 

26%  273/4 

27  275/8 

2934  3034 

12%  12% 

733/8  733/8 

123/s  12% 

30%  311/4 

102  102 

305/g  3034 
EXCHANGE 

163/4  1634 

21/2  2% 


OVER  THE  COUNTER 

Bid 

DuMont  Lab   14 

Stromberg-Carlson    11 14 

WCAO   (Baltimore)    17 

WJR  (Detroit)    7%- 


Net 
Chg. 

+  'l" 

-  % 
+  1/2 
+  % 
+  V4 

-  % 

-  % 

+  "% 
+  1/2 

-  '/4 

-  % 
+  % 

Asked 
15 

121/2 
20 
8 


Former  NAB  Executive 

Joins  Staff  Of  WHAS 

(Continued  from  Page  1) 

KOIL,  Omaha,  and  has  worked  at 
WBBM  in  Chicago,  WBEN,  Buffalo, 
and  WHO,  Des  Moines.  In  1947  he 
became  director  of  the  program  de- 
partment of  NAB. 


McTigue  Joins  WINS 

John  D.  McTigue,  former  ABC 
official,  has  been  named  production 
manager  of  WINS.  McTigue  was 
with  NBC  before  joining  ABC  in 
1941  as  publicity  director.  After  a 
tour  of  duty  with  OWI,  he  returned 
to  ABC  as  assistant  manager  of 
special  events.  In  the  year  1947-48, 
he  was  on  the  standing  committee 
of  broadcasters  at  the  UN. 


Top  Ten  News  Events 
Selected  By  Networks 


Press  chiefs  at  the  four  major  net- 
works, in  response  to  a  Radio  Daily 
query,  last  week  compiled  their  in- 
terpretations of  the  top  radio  news 
stories  thus  far  in  1949.  Ther  selec- 
tions follow: 

ABC 

By  THOMAS  VELOTTA 
Russia  Gets  The  A-Bomb 
Lifting  of  the  Berlin  Blockade 
Chinese  Communist  Win 
Formation  of  the  North  Atlantic 

Alliance 
Tito's  Break  With  Moscow 
Devaluation  of  the  British  Pound 
Conviction    of    11  Communist 

leaders 
Pickup  in  Business 
Armed  Forces  Unification  Fight 
The  Kathy  Fiscus  Tragedy 

Mutual 

By  ABE  SCHECHTER 
Russia's  Atomic  Explosion 
Navy's    Challenge    of  Defense 

Policies 
Communists  Sweep  China 
Devaluation  of  British  Pound 
U.  S.  Treason  Trials 
Labor  Strikes  For  Pensions 
Yugoslavia   Breaks    With  The 

Kremlin 
Air  Crashes 

The   Struggle  To  Save  Kathy 
Fiscus 

American   &   National  League 
Pennant  Races 


NBC 

By  WILLIAM  BROOKS 
Russia's  Atomic  Explosion 
Unification  And  Forrestal's 
Suicide 

The  Western  Counter  Attack  in 

The  Cold  War 
The  Drive  on  Subversives 
The  "Five  Percenters" 
The  Communists  Take  China 
The  Church  Fights  Back,  Tito 

Defies  The  Kremlin 
The  Welfare   State;   Coal  and 
Steel  Strikes,  Drive  Against  the 
Taft-Hartley  Act,  1950  elec- 
tions 

Devaluation  of  Foreign  Curren- 
cies 

The  "Veep"  and  His  Bride 

CBS 

By  ED  CHESTER 
Russia's  Atomic  Explosion 
Communist,  and  Hiss  and  Cop- 
Ion,  Trials 
The  Atlantic  Pact 
Devaluation  of  Non-Dollar  cur- 
rencies 

Soviet  Clashes  with  Vatican  and 
Tito 

Peace  in  Palestine 
Labor's    Moves    for  Pension 
Security 

Unification  Hearing  and  Forrestal 
Suicide 

Washington's  "Five  Percenters" 
The  "Veep's"  Romance 


Name  Weaver  Chairman 
Of  Heart  Fund  Committee 


WDSU  Plans  Coverage 
Of  Grid  Classic  On  AM-TV 


(Continued  from  Page  1) 

Rubicam,  Inc.;  Gael  Sullivan,  exec- 
utive director  of  the  Theater  Own- 
ers of  America;  Louis  Ruppel,  edi- 
tor-in-chief of  Collier's;  Willard  F. 
Greenwald,  research  director  of 
Philip  Morris  &  Co.,  Ltd.;  and  mo- 
tion picture  actress  Irene  Dunne. 
Others  Included 

Also  included  on  the  committee 
are:  Dr.  Robert  P.  Fischelis,  secre- 
tary of  the  American  Pharmaceu- 
tical Association;  Mrs.  Arthur 
"Bugs"  Baer,  chairman  of  the  1950 
New  York  Heart  Campaign;  Henry 
Hoke,  publisher,  The  Report  of 
Direct  Mail  Advertising;  Ted  Cott, 
WINS  program  director;  and  John 
M.  Paver,  president  of  the  National 
Outdoor  Advertising  Bureau,  Inc. 

Maurice  Odquist,  account  execu- 
tive of  Kenyon  &  Eckhardt,  Inc.; 
Samuel  Lebensburger,  Cappel,  Mac- 
Donald  &  Company  v-p;  and  Robert 
Gray,  advertising  sales  promotion 
for  the  Standard  Oil  Company  of 
New  Jersey  complete  the  committee. 


(Continued  from  Page  1) 

WDSU  and  televised  locally  by 
WDSU-TV,  Robert  D.  Sweezey,  gen- 
eral manager  of  the  stations  has  an- 
nounced. Gillette  will  sponsor  the 
ABC  broadcast  as  well  as  the  tele- 
cast. 

Wismer  At  Mike 

Commentator  Harry  Wismer  will 
cover  the  play-by-play  of  the  game 
which  this  year  pits  the  Oklahoma 
Sooners  against  the  Louisiana  State 
Tigers.  WDSU-TV  will  have  its 
sports  director,  Mel  Leavitt,  to 
handle  the  mike  chores. 

Sweezey  says  the  tee-vee  station 
will  carry  all  bowl-sponsored  events 
with  the  exception  of  yachting  and 
tennis. 

ABC  will  also  cover  Sugar  Bowl 
boxing  and  basketball  as  well  as  a 
portion  of  the  Sportsmen's  Dinner 
at  Antoine's  the  night  before  the 
football  game. 

The  coverage  is  the  most  extensive 
in  the  midwinter  sports  associations 
16  years  of  sports  promotion. 


Pampered  Persian 

You're  looking  at  a  portrait  of 
one  of  the  most  precious  cats  in 
the  world — a  pampered  Persian— 
highly  treasured  by  its  owners. 
They  wouldn't  part  with  it  for 
love  or  money. 

Lots  of  radio  advertisers  feel 
just  that  way  about  W-I-T-H  in 
Baltimore.  Once  they've  discov- 
ered how  this  BIG  independent 
produces  such  low-cost  sales, 
they  stick  to  W-I-T-H  year  in, 
year  out.  They  won't  part  with 
W-I-T-H  for  love  or  money. 
W-I-T-H  provides  its  BIG  audi- 
ence at  amazing  low  cost.  It 
delivers  more  listeners-per-dollar 
than  any  other  station  in  town. 
It  covers  92.3%  of  all  the  radio 
homes  in  the  Baltimore  trading 
area.  And  it  does  all  this  at  real 
bargain  rates! 

So  if  you're  not  already  using 
W-I-T-H  in  Baltimore,  call  in 
your  Headley-Reed  man  and  get 
the  full  story  todav! 


Baltimore  3,  Maryland 

rOAt  TINSUY,  Pretldent 
R«pi*t«nt«d  by  HaadUy-RMd 


BIG  BUYS— KFRC,  San  Francisco  and  KHJ,  Los  Angeles 
for  the  Most  Economical,  Complete  Coverage  of  the  2 
BIGGEST  MARKETS  IN  THE  WEST.  KFRC  and  KHJ 
have  had  25  years  of  successful  selling  and  are  Key  Stations  of 
Mutual -Don  Lee  . . .  the  Nation's  Greatest  Regional  Network. 

Represented  Nationally  by  JOHN  BLAIR  &  CO. 


RADIO  DAILY: 


Monday,  December  12.  1949 


CHICAGO 


By  HAL  TATE 

STANDARD  OIL  COMPANY  of 
Indiana  contracted  to  sponsor  the 
Chicago  Bear-Chicago  Cardinal  pro 
football  game  Sunday,  Dec.  11,  over 
both  television  and  radio.  The  tele- 
cast was  aired  over  WBKB  while 
the  radio  broadcast  was  televised 
over  a  midwestern  network  of  sta- 
tions originating  at  WIND,  Chicago. 
Joe  Wilson  handled  all  the  WBKB 
show  wnile  Bert  Wilson  and  Irv 
Kupcinet  took  care  of  the  WIND 
originated  broadcast.  McCann-Erick- 
son,  unicago,  handles  the  Standard 
Oil  account. 

Radio  Features  has  moved  to 
larger  quarters  at  35.  E.  Wacker 
Drive  and  now  occupies  practically 
the  entire  second  noor. 

One  of  the  best  tains  ever  given 
at  a  Chicago-Television  Council 
meeting  was  aeiivered  recently  by 
Josepn  PasternaK,  promotion  di- 
rector of  K.bU  and  Kfc>D-TV,  St. 
Louis.  He  had  tne  members  in 
stitches  with  ms  giib  remarKs.  Fac- 
tually, Joe  said  bt.  Louis  now  has 
75,udu  TV  sets.  Biggest  problem  tor 
Kau-Tv',  he  said,  was  to  seii  sets  m 
St.  Louis  since  it's  tne  only  station 
in  tne  marKet. 

Under  Frank  McGiveran's  direc- 
tion, tne  50.UU0  watt  .Labor  station, 
WcFJ-i,  is  rapidly  gaining  a  reputa- 
tion for  its  extensive  sports  cover- 
age.  WCFL  originated  tne  entire 
Cnicago  Cardinal  pro  tootball  scned- 
ule  to  a  special  mid-west  hooK-up. 
Now  they  are  the  key  station  in  a 
midwestern  networK  broadcasting 
important  Chicago  Stag  basketball 
games  from  the  Chicago  Stadium 
as  well  as  key  encounters  played  by 
the  Notre  Dame,  Northwestern,  De 
Paul  and  Loyola  college  basketball 
teams. 


Twenty-Two  CBS  Stations 
Set  For  'Cisco  Kid'  Show 


(Continued  from  Page  1) 

in  January  and  is  being  handled 
through  the  Toronto  office  of  J. 
Walter  Thompson  Co.  Ltd. 

The  transcribed  series,  produced 
by  the  Frederic  W.  Ziv  Company, 
was  originally  tested  on  CKEY,  Tor- 
onto, CFRA,  Ottawa,  and  CFPL, 
London.  During  the  test,  Wrigley's 
placed  heavy  emphasis  on  promo- 
tional features  aimed  at  the  juvenile 
audience.  The  program,  however, 
has  been  shown  by  a  survey  to  ap- 
peal to  all  age  groups. 


Han  About  Manhattan, . .  I 

•  •  •  WEEK-END  CUFF  NOTES:  The  networks  are  bidding  ior 
the  services  oi  David  Lilienthal  ior  a  possible  series  on  atomic  energy. 
.  .  .  CBS-TV  may  pop  that  wrestling-Abe  Burrows  combination  opposite 
Milton  Berle  as  early  as  the  next  couple  oi  weeks.  .  .  .  "Criminologist 
at  Large,"  originally  planned  as  a  starring  vehicle  ior  Paul  Lukas  by 
Roberts  &  Carr  Productions,  will  go  to  Burgess  Meredith  instead  now 
that  Lukas  is  iilming  a  picture  in  India.  .  .  .  Hedda  Hopper  being 
pitched  ior  a  daily  video  series.  .  .  .  The  Theater  Guild  of  the  Air  will 
offer  "The  Browning  Version"  on  Dec.  18th  with  the  original  cast — 
Maurice  Evans,  Edna  Best  and  Ron  Randell.  .  .  .  Next  CBS  documentary 
will  be  on  the  subject  of  U.  S.  prisons  as  colleges  for  crime.  .  .  .  Those  So. 
Calif,  "beefers"  to  the  FCC  about  crime  on  television  would  do  well 
to  tune  in  CBS-TV's  "Mr.  I.  Magination."  There's  a  show  that  appeals 
to  kids  and  adults,  has  a  good  showmanship  without  any  rough-house 
stuff — plus  a  good  rating.  .  .  .  Lisa  Kirk  heading  for  the  busiest  stage 
in  her  career  when  she  doubles  into  the  Persian  Room  oi  the  Plaza 
on  the  29th  plus  TV  guest  shots  and  recording  sessions.  And  then 
there's  "Kiss  Me  Kate,"  you  know.  .  .  .  Geo.  Racey  Jordon,  former 
Air  Force  Major,  who  has  been  headlined  for  sensational  allegations 
about  atom  bomb  materials  sent  to  Russia  in  '43,  will  face  the  "Meet  the 
Press"  panel  Dec.  16th. 

ft        ft        ft  ft 

•  •  •  THEY  SAID  IT:  I'm  not  publicity  conscious.  If  you 
want  to  put  my  name  in  the  paper — and  it'll  help  you — why  go 
right  ahead  and  do  it. — Phil  Silvers.  .  .  .  One  of  the  most  painful 
descriptions  of  newspapermen  I've  ever  heard:  Underpaid  and 
overprivileged. — Geo.  Dixon.  .  .  .  The  Warners  are  finding  out 
that  the  Milton  Berle  picture,  "Always  Leave  Them  Laughing," 
is  doing  just  as  good  a  business  on  a  Tuesday  night  as  it  does 
any  other  night,  except  week-ends. — Sidney  Skolsky. 

ft        ft        ft  ft 

•  •  •  Mary  Kay  and  Johnny  Stearns,  the  NBC-TV  headliners. 
always  base  their  shows  on  actual  happenings  from  either  their  own 
lives  or  from  some  incident  involving  people  they  know.  Several  weeks 
ago,  a  pal  of  Johnny's  complained  about  a  quarrel  he  had  had  with 
his  missus.  It  was  a  petty  and  somewhat  humorous  argument  about  who 
should  do  the  dishes  after  a  group  of  his  friends  had  been  over  for 
a  poker  session.  The  Stearns  thought  it  would  make  an  amusing  situ- 
ation for  a  show  and,  with  the  friends'  consent,  they  began  writing  it 
just  as  it  happened.  The  day  before  the  show  was  to  go  on,  they 
decided  to  toss  out  the  script.  It  seems  that  the  friend's  wife  had  filed 
suit  for  divorce  and  was  planning  to  use  the  show  as  exhibit  A  in 
illustration  of  the  mental  cruelty  she  had  endured. 

ft        ft        ft  ft 

•  •  •  WHAT  A  MAN  I'D  BE  IF:  I  had  Ed  Fitzgerald's 
savoir  faire.  .  .  .  John  Kieran's  encyclopedic  mind.  .  .  .  Played 
piano  like  Sonny  Kendis.  .  .  .  Sang  like  Tony  Martin.  .  .  .  Told 
stories  a  la  Harry  Hershfield.  .  .  .  Stayed  as  young  as  Ezra  Stone 
sounds.  .  .  .  Could  get  as  much  out  of  the  theater  as  John  Mason 
Brown.  .  .  .  Wrote  with  the  facile  humor  of  S.  J.  Perelman.  .  .  . 
And  had  the  record  royalties  of  Vaughn  Monroe. 

ft        ft        ft  ft 

•  •  •  Leonard  Lyons  reports  this  conversation  at  the  dinner 
celebrating  the  50th  ann'y  of  Harry  Hershfield's  entry  into  the  news- 
paper biz.  Alfred  McCosker  said:  "Harry,  I  wish  you  could  have  heard 
the  speech  I  made  into  my  mirror  when  I  was  shaving  this  morning. 
It  was  really  magnificent."  Toastmaster  Louis  Nizer  replied:  "The 
reason  a  man  thinks  his  speech  is  wonderful,  when  he  makes  it  in 
front  of  a  mirror,  is  that  he  is  misled  by  the  enthusiastic  reception  of 
the  audience." 


AGENCIES 


JOHN  CHURCHILL,  formerly  re- 
search director  of  Broadcast 
Measurement  Bureau,  will  join  the 
media  department  of  Benton  & 
Bowles  agency  in  an  executive  ca 
pacity  on  January  1.  Prior  to  his 
association  with  BMB,  Churchill  was 
research  director  of  Columbia 
Broadcasting  System. 


WALTER  H.  HAASE  has  been  en- 
gaged to  assistant  vee-pee  Richard 
Turnbull  in  the  field  of  agency  ad- 
ministration, mechanical  production 
and  personnel  for  the  American  As- 
sociation of  Advertising  Agencies  in 
New  York.  He  was  formerly  assis- 
tant to  the  president  of  Equity  Cor- 
poration, New  York  investment 
company. 


> 


HARRY  L.  MERRICK,  1st  vice- 
president  of  Kal,  Ehrlich  and  Mer- 
rick, Advertising,  Inc.,  of  Washing- 
ton, D.  C,  has  been  elected  president 
of  the  Kiwanis  Club  of  Washington 
for  the  year  1950.  He  is  also  a  di- 
rector of  the  Washington  Board  of 
Trade. 


JAQUES  ZUCCAIRE  is  now  on 
the  Ted  Bates  &  Co.  art  directors' 
staff.  He  was  formerly  with  Lennen 
&  Mitchell,  Inc. 


SCHOENFIELD,  HUBER  & 
GREEN,  Chicago,  have  been  ap- 
pointed advertising  agency  for  Ar- 
well  Inc.,  of  Waukegan  and  the  Gar- 
ton  Toy  Co.  of  Sheboygan  Wis. 
Plans  for  both  clients  include  radio. 
The  Arwell  firm  is  composed  of  mid- 
western  sanitation  engineers  spe- 
cializing in  the  food  and  beverage 
industries.  The  Garton  Toy  Company 
makes  toys,  wheel  goods,  sleds  and 
croquet  sets. 


JERALD  H.  MELUM  has  joined 
Monroe  F.  Dreher,  Inc.  in  an  exe- 
cutive capacity.  He  was  formerly 
with  Dancer-Fitzgerald-Sample,  Inc. 


REDDI-WHIP  MARYLAND,  INC. 
to  Ruthrauff  &  Ryan  of  Baltimore 
for  newspaper,  radio,  television,  and 
trade  paper  advertising.  The  com- 
pany processes  Reddi-Whip  topping 
in  Maryland  and  Delaware. 


HARRY  CAMPBELL  has  joined 
Geer,  DuBois,  Inc.,  where  he  will  be 
in  charge  of  marketing  and  media. 
He  was  formerly  with  C.  M.  Bas- 
ford  Co. 


MARIE  MEIGHAN  has  been 
named  space  buyer  of  Dorland,  Inc. 
She  has  been  with  Ted  Bates  Agency 
and  William  H.  Weintraub. 


ALLAN  BROWN  has  joined  the 
copy  staff  in  the  Chicago  branch  of 
Beaumont  &  Hohman,  Inc.  He  was 
formerly  with  Hill,  Blackett  &  Co. 


HARRY  W.  CALVERT  has  been 
named  executive  v-p  of  Zimmer- 
Keller,  Inc.  of  Detroit.  Max  De- 
nomme,  head  of  the  accounting 
department,  has  been  made  assis- 
tant treasurer. 


means  SutineU 


Monday.  December  12,  1949 


RADIO  DAILY 


5 


PROmOTION 


TV  Contest 

WNBQ,  Chicago  NBC  television 
station,  has  received  more  than 
5,000  entries  from  television  fans  as 
a  result  of  an  audience  quiz  contest 
conducted  on  the  Lincoln  Park  zoo's 
television  show.  On  Sunday,  Decem- 
ber 4,  15  different  animals  were 
shown  on  the  program  with  an  offer 
of  an  "autographed  photo"  from 
Bushman,  prize  gorilla,  to  those 
viewers  who  correctly  identified  at 
least  five  of  the  animals.  With  over 
5,000  entries  received  within  three 
days  of  the  show,  Bushman  is  ex- 
pected to  get  writer's  cramp — in  his 
feet.  The  zoo's  prize  gorilla  will  do 
his  "autographing"  by  stamping  his 
footprint  on  the  photos. 


Laundry  Tieup 

No  matter  in  what  direction  they 
look,  be  it  indoors  or  outdoors,  on 
the  back  of  Brunswick  Laundry 
slips  or  on  posters  adorning  the  fleet 
of  150  Brunswick  Laundry  trucks, 
Northern  New  Jersey  housewives 
are  constantly  reminded  that  Sat- 
tion  WBNX  is  "1380  on  Everybody's 
Dial.  This  makes  "1380"  the  magic 
listening  number  for  thousands  of 
housewives  who  are  invited  to  listen 
Monday  through  Saturday  at  1:45 
p.m.  to  "Piano  Stylists,"  Brunswick 
Laundry's  own  program.  Promotion 
was  arranged  by  A.  Lewis  King, 
WBNX,  national  sales  representa- 
tive. 


Offer  New  Orleans  Trip 

WGN,  Chicago,  on  its  "Dress  Up 
Quiz"  show,  is  offering  a  week's 
trip  to  the  Mardi  Gras  in  New  Or- 
leans with  all  expenses  paid.  Listen- 
ers who  obtain  blanks  at  the  spon- 
sor's store,  Gordon's,  located  on  the 
south-side,  must  complete  following 
sentence  in  50  words  or  less,  "We 
should  all  give  to  the  Purple  Heart 
Cigarette  Drive  because  .  .  ."  Hol- 
land Engle  and  Jack  Fuller  are  the 
co-emcees  of  the  program. 


KFDM  Booklet 

KFDM  in  Beaumont,  Texas,  has 
published  a  booklet  heralding  a 
quarter  of  a  century  of  broadcast- 
ing on  the  so  called  "Golden  Coast" 
of  Texas.  The  publication  presents 
a  comprehensive  picture  of  the  sta- 
tion's growth,  its  market  area,  fa- 
cilities and  programs.  E.  P.  J.  Shu- 
rick,  of  iFree  &  Peters,  Inc.,  is  han- 
dling the  promotion. 

Robt.  Kintner  Sells  20% 
Of  His  ABC  Web  Stock 


(Continued  from  Page  1) 

by  officers  of  the  company,  with 
Lawrence  Gubb  selling  10,894  shares 
and  giving  away  36,  to  retain  14,461, 
while  Russell  Heberling  sold  10,000 
of  the  21,470  listed  to  his  account. 
James  T.  Buckley  retained  11,160 
shares  after  selling  3300  and  giving 
away  170. 


FCC  Needs  Greater  Power \ 
Court  Hints  In  WGST  Case 


(Continued 

which  had  operated  the  station  for 
the  licensee  until  the  FCC  stepped 
in  and  held  that  the  licensee  had  to 
operate  the  station  and  assume  the 
full  responsibilities  of  a  licensee. 

When  a  new  contract  was  drawn 
up  to  permit  the  management  firm 
to  collect  the  15  per  cent  of  net  bill- 
ings called  for  even  though  it  had 
no  further  responsibilities,  the  Com- 
mission held  that  with  such  a  burden 
around  its  neck  WGST  would  not 
be  able  to  function  properly  in  the 
public  interest,  and  would  be  hamp- 
ered in  efforts  to  get  into  FM  or 
TV.  Unless  the  station  broke  off  the 
new  contract,  the  license  would  be 
taken  up. 

As  the  case  was  argued  yesterday, 
Justices  Frankfurter,  Jackson  and 
Burton  all  appeared  to  lean  toward 
the  theory  that  while  the  FCC  had 
a  right  to  revoke  the  license,  the 
management  firm  had  a  right  to 
recover  under  the  terms  of  a  contract 
which  was  legal  under  state  law.  To 
the  contention  that  the  contract  be- 
came unenforceable  if  the  FCC  ex- 
ercised its  prerogatives  and  revoked 


from  Page  1) 

the  station  license,  they  indicated 
that  this  does  not  relieve  the  licen- 
see of  responsibility  to  perform  un- 
der the  terms  of  his  contract. 

Attorney  Max  Goldman  for  the 
FCC  argued  that  even  if  the  con- 
tract had  carried  a  specific  clause 
stating  that  liability  under  it  should 
not  be  affected  if  the  FCC  holds  that 
it  cannot  be  performed  the  contract 
would  be  unenforceable.  Frankfurter 
did  not  appear  to  agree  with  him. 

Jackson  made  the  point  that  if 
state  courts  could  not  make  an 
award  on  the  broken  contract, 
parties  contracting  with  broadcasters 
would  have  no  tribunal  to  turn  to 
in  case  fulfillment  of  the  contract 
runs  afoul  of  the  communications 
act.  The  FCC  cannot  award  damages, 
he  pointed  out. 

Justice  Black  questioned  counsel 
for  SBI  concerning  the  import  of 
the  Georgia  decision,  taking  issue 
with  that  part  of  the  decision  which 
held  that  the  FCC  had  no  right, 
from  the  standpoint  of  the  public 
interest,  to  forbid  performance  of  the 
contract. 


Communications  Role 

Stressed  By  Sarnoff 

(Continued  from  Page  1) 

speaks  to  a  mass  audience  and  de- 
livers its  message  with  a  powerful 
impact.  It  can  break  through  any 
blockade  against  the  influx  of  facts 
and  ideas." 

In  a  statement  on  his  concept  of 
Freedom  to  Listen  and  Freedom  to 
Look  for  which  he  was  given  the 
UN  award,  Sarnoff  said  that  only 
free  access  to  information  flowing 
across  all  boundaries  can  make  pos- 
sible a  world  peace  that  rests  upon 
mutual  awareness  of  common  goals, 
upon  the  accomodation  and  adjust- 
ments necessary  to  reach  them,  up- 
on the  convinction  that  all  people 
want  and  require  a  peaceful  world. 

"In  adding  this  principle  to  the 
long-established  rights  of  a  free  press 
and  free  speech,"  he  continued,  "we 
are  not  projecting  an  abstract  ideal. 
We  are  pointing  to  the  use  of  the 
latest  and  greatest  media  of  mass 
communications — radio  and  televi- 
sion—  to  help  solve  the  crisis  of  our 
times." 

The  RCA  chairman  went  on  to  say 
"we  can  foresee  the  day  when  tele- 
vision will  enable  us  to  look  around 
the  world  from  city  to  city  and  na- 
tion to  nation,  as  easily  as  we  now 
listen  to  global  broadcasts.  But  this 
too,  would  be  an  empty  dream  un- 
less the  Freedom  to  Look  is  given 
assurance  among  our  human  rights." 

The  ceremonies  from  Carnegie 
Hall,  New  York,  were  telecast  by 
NBC  for  two  hours  and  15  minutes, 
starting  at  5: 15  p.m.  Following  his 
speech,  Sarnoff  took  part  in  a 
roundtable  discussion  on  Freedom  of 
Information  with  Brig.  Gen.  Carlos 
Romulo,  president  of  the  UN  Gen- 
eral Assembly  and  Dr.  Gerritt  Jan 
vanHeuven  Goedhart,  UN  delegate 


Advertising  Leaders  Plan 
Action  On  Trade  Shows 

A  new  project  to  help  manufactur- 
ers use  trade  shows  efficiently  and 
profitably  was  announced  on  Friday 
by  M.  L.  Neison,  manager  of  exhibits 
for  the  U.  S.  Steel  Corporation  and 
president  of  the  Exhibitors  Advisory 
Council. 

Representatives  from  the  Associa- 
tion of  National  Advertisers,  the 
Exhibitors  Advisory  Council  and  the 
National  Industrial  Advertisers  As- 
sociation have  formed  a  joint  com- 
mittee to  improve  the  shows,  Neison 
said.  Detailed  steps  have  not  as  yet 
been  decided  upon  however,  he  con- 
tinued, some  of  the  efforts  will  be 
devoted  to  encouraging  exhibit  man- 
agers to  develop  and  use  adequate 
techniques  for  providing  advertisers 
with  "audience"  or  "visitor"  counts. 


Pierce  Leaving  WGAR 

Cleveland,  Ohio^John  F.  Patt, 
WGAR  vice-president  and  general 
manager  on  Friday  announced  the 
resignation  of  R.  Morris  Pierce, 
WGAR  vice-president  and  chief 
engineer,  also  vice-president  in 
charge  of  engineering  at  WJR,  De- 
troit, and  KMPC,  Los  Angeles. 
Patt  said  that  Pierce  lias  long  ex- 
pressed a  desire  to  go  into  business 
for  himself  and  recently  accepted 
a  large  stock  interest  and  the  presi- 
dency of  WDOK,  a  new  station 
planning  to  operate  in  Cleveland 
soon. 

Patt  announced  the  appointment 
of  Robert  A.  Fox  as  WGAR  chief 
engineer  effective  January  1. 


COfllinG  and  G0MG 


HUBBELL  ROBINSON,  JR.,  vice-president  of 
the  Columbia  network  in  charge  of  programs, 
is  expected  back  today  from  Hollywood,  where 
he  had  spent  the  past  three  weeks  on  network 
business. 

BENEDICT  GIMBEL,  JR.,  president  and  gen- 
eral manager  of  WIP,  Philadelphia,  will  be 
in  Chicago  Dec.  14  through  Dec.  18,  attend- 
ing a  meeting  of  the  Mutual  network's  board 
of  directors. 

JOHN  T.  HOPKINS,  manager  and  chief 
engineer  of  WJAX,  Jacksonville  affiliate  of 
NBC,  was  in  town  from  Florida  last  week  for 
conferences  with  officials  of  the  station  rela- 
tions department  of  the  network. 

EDGAR  BERGEN,  CHARLIE  McCARTHY  and 
the  rest  of  the  program  troupe  are  in  San 
Francisco.  They  broadcast  their  Columbia  net- 
work program  yesterday  from  the  Marines 
Memorial  Hall. 

JAMES  BAILEY,  managing  director  of 
WAGA,  Atlanta,  Ga.,  was  in  town  last  week 
for  conferences  with  station  representatives, 
network  executives  and  national  sales  officials 
of  the  Fort  Industry  Co. 

HORACE  HEIDT,  whose  program  is  a  fea- 
ture of  the  CBS  schedule,  went  down  to 
Camden,  N.  J.,  last  Saturday  and  broadcast 
his  show  from  the  Camden  Convention  Hall. 

BERT  LOWN,  station  relations  director  of 
Associated  Program  Service,  now  visiting  sub- 
scribers on  the  West  Coast,  soon  will  head 
for  Portland,  Ore.,  where  on  Wednesday  and 
Thursday  he'll  attend  the  meeting  of  District 
17,  NAB. 

JOHN  GUEDEL,  producer,  and  MRS.  GUEDEL, 
are  here  from  the  West  Coast. 


Trio  Of  Platter  Spinners 
Join  WMGM  Staff  Today 

Ted  Brown,  Kenneth  Roberts  and 
Hal  Tunis  will  join  WMGM  as  plat- 
ter spinners  today. 

Brown  will  be  on  an  early  morn- 
ing program  Monday  through  Sat- 
urday from  7:00  to  8:55  with  the 
latest  releases,  novelty  tunes  and 
chatter.  He  has  been  heard  on  other 
New  York  stations  and  the  net- 
works in  the  past. 

The  Kenneth  Roberts'  Tops  in 
Pops  show  will  be  on  the  same 
days  from  2  to  3  in  the  afternoon. 
Popular  concerts  and  recorded  fea- 
tures will  be  used  by  Roberts.  He 
will  continue  his  network  and  TV 
programs  in  addition  to  his  WMGM 
appearances. 

Hal  Tunis  will  follow  Roberts 
from  3  to  4  p.m.  each  day  with  a 
touch  of  the  nostalgic.  Tunis  has 
previously  appeared  on  WOR,  and 
WAAT  and  WVNJ  in  Newark. 

The  three  will  join  other  disc 
jockeys  at  WMGM,  among  whom 
are  Ted  Husing,  Jack  Eigen,  Bee 
Kalmus  and  Leonard  Feather. 


from  the  Netherlands.  Benjamin 
Cohen,  UN  assistant  secretary-gen- 
eral in  charge  of  public  information 
was  moderator. 


To  Present  Original  Scripts 

In  a  policy  switch,  Hallmark  Play- 
house will  hereafter  present  original 
radio  scripts  by  well  known  writers 
in  the  place  of  adaptations  which 
heretofore  held  the  spotlight.  Edited 
by  novelist  James  Hilton,  first 
original  to  be  presented  is  "Wedding 
Bells"  which  was  written  by  Jean 
Holloway,  a  regular  Hallmark 
adapter.  Program  will  continue  to 
use  Hollywood  "names"  in  leading 
roles. 


J 


6 


RADIO  DAILY 


Monday,  December  12,  1949 


Columbia  Records 
Promotes  2  Execs. 


(Continued  from  Page  1) 

1949.  In  his  new  post,  he  will  be 
in  charge  of  chain  store  and  export 
sales.. 

McAllister  has  served  as  manager 
of  distribution  and  promotion  for 


McAllister 


WILSON 


the  company  since  January  25,  1949. 
He  joined  Columbia  in  1941  as  man- 
ager of  popular  record  promotion 
and  following  service  with  the 
Navy  from  1943  to  1946,  returned  as 
merchandise  manager.  In  November 
1947,  McAllister  was  made  co- 
ordinator for  Columbia's  LP  record 
activities. 


McCarthy  Show  Leading 
Coast  Hooper  Ratings 

(Continued  from  Page  1) 

and  Molly,  23.9;  fifth,  "Radio  Thea- 
ter" with  20.9;  Red  Skelton  sixth 
with  20.9;  "People  Are  Funny"  sev- 
enth with  20.7;  Bing  Crosby  eighth 
with  20.6;  Bob  Hope  ninth  with  19.2; 
"My  Friend  Irma"  tenth  rated  18.8; 
"Inner  Sanctum"  eleventh,  17.4;  Hor- 
ace Heidt  twelfth,  16.9;  Burns  and 
Allen  thirteenth  with  16.7;  "Take  It 
or  Leave  It"  fourteenth  with  16.5; 
and  in  spot  fifteen,  "Our  Miss 
Brooks"  with  16.5. 


Guedel,  Linkletter  Arrive 

John  Guedel,  producer  of  "You 
Bet  Your  Life,"  "People  Are  Fun- 
ny" and  Art  Linkletter's  "House 
Party"  together  with  his  wife  and 
Irvin  and  Mimi  Atkins,  arrived 
from  the  coast  Friday  and  are  at 
Savoy-Plaza.  Linkletter  planed  here 
in  time  to  appear  on  NBC's  TV 
show  "Leave  It  To  The  Girls"  with 
Maggie  McNellis. 

Linkletter  will  do  his  show  "Peo- 
ple Are  Funny"  from  NBC  tomor- 
row and  will  also  guest  on  God- 
frey's daytime  radio  show  Wednes- 
day, that  is,  the  non-cigarette  por- 
tion anyway.  (Linkletter  Raleigh 
cigarettes) . 


J  For  Unique 

*  JINGLES 

*  Call 

;  KISSINGER 
;  PRODUCTIONS 

*  JU  A-M72        1*3*  B'my.  N.  Y.  C 


California  Commentary 


•  •  •  Carlton  E.  Morse  has  set  two  more  stage  and  screen 
names  for  the  cast  of  Mutual's  "I  Love  a  Mystery."  He  signed  Les 
Tremayne.  currently  on  Broadway  in  "Detective  Story,"  and  Luis  Van 

Rooten,  who  is  featured  in  "Champion"  for  the 
HollyWOOCl   "Million  Dollar  Curse,"  whodunit  which  will  run 

for  15  broadcasts  on  the  mystery  program.  Merce- 
des McCambridge  also  will  star  in  the  story  to  begin  airing  December 
19.  .  .  .  Tommy  Dorsey  has  come  up  with  one  of  the  most  ambitious 
undertakings  in  his  career.  To  inspire  and  develop  young  American 
musicians,  he  will  launch  a  chain  of  music  schools  from  coast  to  coast 
in  association  with  other  "name"  leaders.  The  best  musicians  in  key 
cities  will  teach  complete  "systems"  or  musical  styles  of  famous  instru- 
mentalists. He's  already  invited  Benny  Goodman,  Harry  lames,  Jimmy 
Dorsey,  Freddy  Martin,  Gene  Krupa,  Carmen  Cavallaro,  Charley  Barnet 
and  many  others  to  join.  .  .  .  Now  they're  paying  Radio  and  screen 
stars  not  to  appear  on  television!  Gene  Autry,  CBS  cowboy  star,  receives 
$500  per  week  from  his  sponsor  (Wrigley)  to  stay  away  from  video 
cameras.  The  sponsor  feels  video  is  not  yet  ripe  for  the  star  and  is 
giving  him  additional  compensation  to  make  up  for  what  he  might  be 
losing  by  not  going  on  TV.  .  .  .  Raymond  R.  Morgan  Agency,  which 
packages  "Queen  for  a  Day,"  has  offered  Mack  Sennett  a  radio  program 
in  which  the  old  time  comedy  king  would  do  a  15-minute  weekly 
broadcast.  Format  is  anecdotal. 

ft     ft    ft  ft 

•  •  a>  Curt  Massey  and  Country  Washburne,  musical  con- 
ductor on  "Curt  Massey  Time,"  are  collaborating  on  modernizing 
some  old  Texas  folk  songs  which  will  be  done  in  album  form. 
.  .  .  Jack  Bailey,  "Queen  for  a  Day"  emcee,  makes  his  first  camera 
tests  this  week  for  the  movie  based  on  the  Mutual  Cinderella 
show.  .  .  .  Ed  Wynn's  new  sponsor,  Camel  Cigarettes,  now  be- 
comes one  of  the  strongest  represented  in  the  TV  field.  This  is  a 
big  boost  for  Wynn  who  has  gone  all-out  for  TV.  .  .  .  Jack 
Meakins,  musical  director  on  the  "The  Great  Gildersleeve,"  is 
getting  offers  for  his  situation  comedy.  "The  Meakins,"  TV-ed 
locally.  .  .  .  United  Productions  of  America's  recent  Animation 
Art  Festival  was  such  a  success  that  execs  of  the  Hollywood  TV 
cartoon  studio  now  are  making  plans  to  present  the  show  at  the 
Museum  of  Modern  Art  in  New  York  shortly  after  the  first  of 
the  year.  .  .  .  Reports  persist  that  Mutual  is  scanning  its  vast 
number  of  affiliates  to  set  up  a  60-station  basic  network  for  clients 
curtailing  budgets.  .  .  .  Allan  Jones  will  make  a  few  Hollywood 
radio  and  TV  appearances  during  this  month  in  discussions  now 
being  carried  out  by  manager  Eddie  Sherman.  First  guest  shot 
it  slated  for  the  Ed  Wynn  video  program. 

ft        ft        ft  ft 

•  •  •  An  eastern  shoe  manufacturer  has  taken  an  option  on 
Maestro  Frank  De  Vol's  "Music  for  the  Mood"  half-hour  air  show  as  a 
possible  summer  replacement  program  featuring  De  Vol  as  conductor- 
emcee  of  the  all-music  format.  Century  Artists  Ltd.  is  now  trying  to 
settle  network  and  time  for  broadcast.  .  .  .  "Life  of  Riley"  video  star 
Jackie  Gleason  and  his  manager.  Bullets  Durgom,  have  formed  their 
own  music  publishing  house.  Material  Songs,  and  the  firm  will  handle 
original  tunes  of  comic  Gleason  initially,  including  his  "The  Malted 
Milk"  and  "Juke  Box"  song  satires. 

ft 


ft  ft 


ft 


•  •  •  Benny  Goodman  has  come  up  with  a  commercial 
Capitol  record  featuring  the  oldie,  "Why  Don't  We  Do  This  More 
Often"  flipped  with  an  instrumental  "Egg  Head."  .  .  .  Dolly  Hous- 
ton turns  in  a  creditable  vocal  job  on  the  top  side.  ...  •  Walt 
till  you  hear  Dinah  Shore's  clever  rendition  of  "Blbbiddy-Bob- 
biddy-Boo. 


Coy,  Sterling  Favor 
Trial  Of  Phonevision 


(Continued  from  Page  1) 

to  the  method  of  meeting  the  many 
financial  expenses  of  programming  a 
television  station  and  that  a  fair  op- 
portunity should  be  afforded  for 
testing." 

In  a  dissenting  opinion  he  added 
that  the  Commission  will  be  better 
able  to  determine  the  issues  involved 
in  the  phonevision  application  after 
the  experimental  trial  of  the  system 
than  before.  "If  we  have  the  oppor- 
tunity to  have  experimentation  we 
should  welcome  it,"  he  said. 

Although  he  would  prefer  to  have 
the  experimenting  done  on  a  UHF 
channel,  Coy  said  in  this  case  it  had 
to  be  in  the  VHF  region  because 
there  are  not  receivers  for  the  higher 
bands.  Said  he: 

"I  would  not  agree  to  a  grant  of 
the  petition  if  I  thought  that  it 
would  lead  to  the  establishment  of 
a  new  service  before  all  the  prob- 
lems mentioned  above  were  fully 
explored.  However,  I  see  no  pos- 
sibility of  this  happening.  The  au- 
thorization requested  is  experi- 
mental and  hence  can  be  cancelled 
at  any  time.  Moreover,  the  period 
of  authorization  is  for  only  three 
months.  Finally,  the  authorization 
can  in  no  way  result  in  the  public 
making  any  substantial  investment 
in  the  system  which  would  operate 
as  a  practical  matter  as  a  deterrent 
against  discontinuing  the  experi- 
ment. Virtually  the  entire  invest- 
ment is  to  be  made  by  the  petitioner 
and  even  this  is  to  be  of  a  relatively 
modest  nature. 

"For  the  foregoing  reasons,  I 
would  be  in  favor  of  a  grant  of  the 
petition  for  a  three-month  period, 
making  it  clear  to  the  applicant  that 
no  consideration  would  be  given  to 
the  establishment  of  a  service  of 
the  type  contemplated  without  a 
public  hearing  at  which  all  of  the 
above  issues  would  be  fully  ex- 
plored." 


Downey  To  Be  Honored 

Morton  Downey,  radio  and  televi- 
sion singing  star,  will  receive  a  spe- 
cial Award  of  Merit  at  the  interfaith 
meeting  of  New  York's  Cinema 
Lodge  of  B'nai  B'rith  at  the  Hotel 
Astor,  Tuesday  evening,  December 
13th. 


THE  MORGAN,  THE  MERRIER 

Morgan  will  get 

YOU 

if  you  don't  watch  out! 

HOW? 

Ask: 

Adele  Purcell 

10  Maple  Drive 

New  Hyde  Park,  N.  Y. 

Telephone: 

ELdorado  5-5040 


Section  of  RADIO  DAILY,  Monday,  December  12,  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


COLLEGE  GROUP  ASKS  GRID  TV  BAN 


TELE  TOPICS 


THE  AIM  of  "Portrait  Of  America,"  the 
NBC  handout  said,  is  to  join  a  "family 
in  a  typical  evening  at  home"  to  "capture 
the  true  spirit"  of  its  members  "as  they 
engage  in  ordinary,  everyday  activities." 
Last  week's  debut  of  the  Chicago  origina- 
tion certainly  succeeded  in  showing  ordi- 
nary, everyday  people  in  ordinary,  every- 
day activities.  In  fact  what  was  seen  was 
so  ordinary  and  so  everyday  that  it  was 
completely  uninteresting.  Television  re- 
flects reality,  sure,  but  that  reality  must 
in  itself  be  interesting  or  else  it  isn't 
worth  reflecting.  .  .  .  Program  opened 
with  film  clips  of  the  Chicago  "L"  which 
narrator  Norman  Barry  was  riding  to  visit 
the  program's  typical  family.  Film  took 
viewers  up  the  front  steps  of  the  house 
and  then  video  cameras  took  over  from 
the  living  room.  In  this  cluttered,  taste- 
less parlor  were  a  grandmother,  two 
granddaughters,  their  husbands,  a  bachelor 
cousin  and  a  ten-month-old  baby  girl. 
They  talked  about  ordinary,  everyday 
things,  the  baby  squealed  and  every  few 
minutes  an  "L"  train  roared  by.  There 
were  some  clips  of  their  church  and  its 
basketball  team  and  a  couple  of  good 
shots  of  the  baby,  but  that's  all — nothing 
else  happened.  It  was  like  a  visit  with 
pleasant  but  dull  neighbors.  .  .  .  Ben 
Park,  whose  radio  work  acknowledges  the 
value  of  drama  in  a  documentary,  is  edi- 
torial supervisor  of  the  show  and  Reinald 
Werrenrath,  Jr.,  directs. 

• 

CROSLEY  WILL  DROP  "Who  Said 
That?"  at  the  end  of  the  month, 
but  NBC  will  sustain  the  show,  probably 
moving  it  to  another  time  to  make  room 
for  a  stanza  to  buck  Ed  Wynn.  .  .  .  Okla- 
homa City's  WKY-TV  has  inaugurated  a 
novel  station  break  designed  to  keep  all 
concerned  informed  of  the  growing  circu- 
lation. Announcement  reads:  "This  is 
WKY-TV,  Channel  4,  welcoming  the 
2,753  new  television  set  owners  who  have 
joined  our  audience  since  November  1." 
.  .  .  Hank  Ladd  will  emcee  the  Texaco 
show  tomorrow  nite,  the  first  of  two  that 
vacationing  Milton  Berle  will  miss.  Sup- 
porting him  will  be  Bert  Lahr,  the  Ink 
Spots,  Gil  Maison  Dogs,  Connie  Sawyer 
and  Mary  Hatcher. 

• 

RONSON,  WE  ARE  TOLD,  is  selling  so 
many  lighters  as  a  result  of  the  "20 
Questions"  simulcast  that  they're  consid- 
ering keeping  the  show  on  TV  beyond 
the  current  five-week  holiday  drive.  .  .  . 
Despite  rumors  to  the  contrary,  Philco  will 
renew  its  dramatic  series  on  NBC  next 
month.  .  .  .  Chesebrough  will  add  three 
more  non-interconnected  stations  to  its 
expanding  "Greatest  Fights"  coverage 
Jan.  1— KGO-TV,  San  Francisco;  KSTP- 
TV,  Minneapolis,  and  WMCT,  Memphis. 
Twenty-six  -  week  pacts  were  placed 
through  Cayton  agency. 


Heller,  Of AFRA, 
Exec.  Secy.  Of  TVA 


First  steps  to  implement  organiza- 
tion of  Television  Authority  were 
taken  last  week  when  the  executive 
board  of  TVA,  in  its  first  meeting, 
elected  George  Heller,  of  Afra,  na- 
tional executive  secretary.  Chair- 
man, vice  chairman  and  treasurer 
will  be  chosen  at  the  board's  next 
meeting,  this  week. 

After  his  election,  Heller  said,  "We 
shall  do  our  utmost  to  explore  all 
possible  methods  of  arriving  at  a 
peaceful  solution  of  differences  with 
the  Screen  Guilds." 

Board  Members  Present 

Board  members  present  at  the 
meeting  included  Dennis  King,  Mar- 
garet Webster,  Mady  Christians, 
Ezra  Stone,  Aline  McMahon,  Ben 
Grauer,  Clayton  Collyer,  Conrad 
Thibault,  Virginia  Paine,  Mildred 
Dunnock,  Marc  Daniels,  John  Ken- 
nedy, Winston  O'Keefe,  Frances 
Reid,  Philip  Coolidge,  Paul  McGrath. 
Thomas  Calmus,  Mary  Patton,  Philip 
Loeb. 

Paula  Purnell,  Neil  Hamilton 
Robert  Spero,  Philip  Bourneuf,  Nat 
Briggs,  Henry  S.  Arthur,  Beatrice 
Tompkins,  Elissa  Minet,  Herbert 
Graf,  Donald  Dame,  Jerry  Baker, 
Dewey  Barto,  Margie  Coates,  Alex 
McKee,  Alan  Brunce,  Vinton  Hay- 
worth,  Staats  Cotsworth,  Carl  Frank, 
and  William  P.  Adams. 


Producers  Merge 

Hollywood  —  Membership  of 
the  Television  Producers  Associ- 
ation on  Friday  unanimously  ap- 
proved merger  with  ITPA,  New 
York,  into  a  new  organization  to 
be  known  as  the  National  So- 
ciety of  Television  Producers. 
Both  groups  will  retain  their 
physical  organizations  with  au- 
tonomy on  the  local  level  and 
the  Society  will  have  jurisdiction 
on  national  affairs,  it  was  said. 


AIEE  Group  Schedules 
Three-Day  Tele  Meet 


A  three-day  joint  session  on  TV 
will  be  sponsored  by  the  New  York 
section  of  the  AIEE  at  the  116th  an- 
nual meeting  of  the  American  As- 
sociation for  the  Advancement  of 
Science.  Sessions  will  be  held  in  the 
Hotel  McAlpin,  Dec.  28-30. 

Initial  session,  on  the  technology, 
will  be  presided  over  by  John  V. 
L.  Hogan.  Others  participating  in- 
clude F.  A.  Wankel,  of  NBC;  R.  M. 
Bowie,  Sylvania,  and  T.  T.  Gold- 
smith, Du  Mont. 

W.  L.  Laurence,  of  the  New  York 
Times,  will  preside  over  a  session 
on  the  impact  of  tele,  with  Sterling 
Fisher,  NBC;  Ricardo  Muniz,  Du 
Mont,  and  E.  Finley  Carter,  Sylvania, 
among  the  speakers. 


Comm.  Jones  Asks  Raibourn 
For  NTSC-Meeting  Minutes 


Washington  Bureau  of  RADIO  DAILY 
Washington  —  Hinting  broadly 
radi'o  leaders  have  consciously  tried 
to  hoodwink  the  FCC  on  matters  of 
color  development  and  other  TV 
progress,  Commissioner  Robert  F. 
Jones  on  Friday  asked  Paul  Rai- 
bourn, president  of  Paramount  Tele- 
vision Productions,  for  "unexpur- 
gated"  minutes  of  meetings  held  by 
the  extinct  National  Television 
Standards  Committee  just  before  it 
was  represented  at  hearings  before 
the  FCC.  Jones  released  an  exchange 
of  letters  between  himself  and  Rai- 
bourn, with  Raibourn  having  written 
him  Nov.  15  to  assure  of  his  willing- 
ness to  testify  before  the  FCC  and 
declare  himself  on  the  important 
TV  matters  of  current  interest. 

Statement  By  Raibourn 

"I  wish  to  advise  you  that  while  I 
have  no  new  engineering  data  to 


offer  on  the  subject  of  color  TV,  I 
certainly  have  some  opinions  after 
perusing  the  6000  pages  of  testimony 
and  almost  300  exhibits,"  he  wrote. 
"If  it  is  your  desire  that  I  submit 
these  opinions  in  connection  with 
this  first  phase  of  the  television  hear- 
ings, I  would  be  glad  to  appear." 

Jones  Replies 

In  his  reply  Jones  said  he  did  not 
"think  it  worth  while  to  urge  you  to 
develop  a  re-hash  of  archaic  engin- 
eering data  in  the  present  color 
TV  record,"  and  took  Raibourn  to 
task  for  not  having  independent  en- 
gineering data  to  offer  on  the  sub- 
ject. He  also  scored  Raibourn  sharply 
because  of  the  fact  that  Allen  D. 
Du  Mont  Laboratories  has  not  of- 
fered more  positive  information  on 
color,  since  Raibourn  has  been  for 
many  years  a  director  of  the  com- 
pany. 


ECAC  Asks  M'b'rs 
To  Make  No  1950 
Commitments 


(Continued  from  Page  1) 

man  of  the  committee,  said  the  38 
schools  sent  out  questionnaires  to 
30,000  alumni.  About  7,500  have  been 
returned  with  additional  replies  ar- 
riving daily  in  large  quantities. 

"While  it  will  take  considerable 
time  for  final  compilation  of  the 
survey  material,"  Furey  said,  "the 
committee  made  a  preliminary 
sampling  and  on  the  basis  of  this 
information  feels  grave  concern  in 
regard  to  television's  effect  on  inter- 
collegiate football  in  this  area." 

The  group  urged  that  ECAC's  "en- 
tire membership  support  the  recom- 
mendations" at  the  NCAA  annual 
meeting,  Jan.  14. 

Pointing  out  that  ECAC  members 
are  in  the  area  with  the  heaviest 
concentration  of  receivers,  the  re- 
port said  that  "a  large  majority"  of 
the  colleges  "have  been  and  will 
continue  to  be  seriously  affected  by 
this  new  medium.  While  a  minority 
of  member  institutions  may  not  be 
immediately  affected,"  it  continued, 
"your  Committee  is  primarily  con- 
cerned with  the  future  welfare  of 
the  majority  of  members  of  the 
Conference  rather  than  with  the 
present  position  of  a  favored  few." 


Foster  Esty  Veepee 
In  Charge  Of  Television 

William  Esty  Company,  Inc.,  has 
announced  the  election  of  Kendall 
Foster  as  vice-president  in  charge 
of  television. 

Ruth  Jordan  and  Harold  T.  Bers, 
copy  supervisors,  have  also  been 
elected  vice-presidents. 


Renew  'Fireside  Theater' 

Renewal  of  the  contract  for  "Fire- 
side Theater"  on  the  NBC  Television 
network  (Tuesdays,  9: 00  p.m.  EST) . 
was  announced  yesterday  by  NBC. 
The  52-week  contract  will  take  ef- 
fect Jan.  3.  Procter  &  Gamble  Co. 
sponsors  "Fireside  Theater"  for 
Ivory  Soap,  Crisco  and  Duz.  Agency 
is  Compton. 


WFIL-TV  Signs  "Q-Ball" 

Philadelphia — To  further  interest 
of  the  game,  the  National  Q-Ball 
Congress,  through  Philip  Klein 
agency,  has  signed  with  WFIL-TV 
for  13  weekly  programs  showing 
competition  in  the  indoor  sport. 
There  will  be  no  direct  commercials, 
but  sponsor's  phone  number  will  be 
aired  to  promote  installation  of  the 
machines  in  neighborhood  centers. 


8 


RADIO  DAILY 


Monday.  December  12.  1949 


★  THE  WEEK  IrV  RADIO  * 

Look  For  Record  Spot  Sales  In  1950 
 -   By  BILL  SILAG    - 


N6UJ  BUSINESS 


WENR-TV,  Chicago:  Home  Fed- 
eral Savings  and  Loan  Association, 
Inc.,  through  Advertising  Division 
Inc.,  three  spot  announcements 
weekly  for  13  weeks;  Cigarette  Cor- 
poration of  America,  through  Sher- 
win  Robert  Rodgers  &  Associates, 
one  spot  announcement  weekly  for 
two  weeks;  Twinples  Mfg.  Co. 
through  L.  W.  Ramsey  Co.,  three 
spot  announcements  weekly  for  two 
weeks;  United  Airlines,  through 
N.  W.  Ayer,  one  spot  announcement 
weekly  for  20  weeks;  O'Conner  and 
Goldberg  (shoe  stores),  through 
Dade  B.  Epstein,  Chicago,  two  spot 
announcements  weekly  for  39  weeks; 
United  States  Tobacco  Co.,  through 
Kudner  Agency,  N.  Y.,  one  spot  an- 
nouncement weekly  for  5  weeks; 
Wells  Petroleum  Co.,  through  Guen- 
ther-Bradford  agency,  four  spot 
announcements  weekly  for  13  weeks; 
Nielsen's  Restaurant,  through  Guen- 
ther-Bradford.  one  1-minute  an- 
nouncement for  13  weeks;  Gerber  & 
Co,  one  1-minute  announcement 
for  13  weeks;  The  Kroger  Co., 
through  Ralph  H.  Jones  &  Co., 
Cincinnati,  have  ordered  sponsor- 
ship of  a  one-hour  film  entitled 
"Christmas  Story."  The  telecast  will 
be  aired  from  8: 00  to  9: 00  p.m. 
Saturday,  December  24;  The  Hamil- 
ton Watch  Co.,  through  BBDO,  has 
ordered  two  5-minute  programs  on 
WENR-TV  to  be  telecast  from  10: 15 
to  10:20  p.m.  on  Thursdays,  Dec. 
8th  and  15th. 


WEWS,  Cleveland:  Red's  Hobby- 
craft  Shop  10-second  spot,  once 
weekly,  direct  contact.  Harter  S. 
Hoover  Company  (Back-Board  Ten- 
nis) participation  on  "Dinner  Plat- 
ter," Monday  through  Friday.  Kem- 
merling  Motors  (Ford  Dealers)  20- 
second  spots,  four  in  all.  Agency: 
Stern  &  Warren.  Lindner-Davis,  20- 
second  spot,  once  weekly.  Agency: 
Fuller  &  Smith  &  Ross.  J.  Spang 
Baking  Company — participation  on 
"Uncle  Jake's  House,"  Mondays 
through  Fridays.  Agency:  Gregory 
&  House.  Standard  Brewing  Com- 
pany, 20-second  spot,  one  time  only. 
Agency:  Gerst  Advertising.  Flex- 
let  Corporation  (Wrist  Watch 
Bands) ,  20-second  spot,  once  weekly. 
Agency:  Edwin  Frankenstein  Co., 
N.  Y. 


Levy  Gets  Appointment 
To  Park  Commission 


Philadelphia — Isaac  D.  Levy,  mem- 
ber of  the  board  of  directors  of  CBS 
and  WCAU,  has  been  appointed  to 
the  Philadelphia  Fairmount  Park 
Commission,  the  Philadelphia  Board 
of  Judges  announced.  Levy  was 
named  by  the  21  jurists  to  fill  the 
vacancy  caused  by  the  death  of  one 
of  the  commissioners.  The  commis- 
sion operates  the  city's  park  and 
other  park  properties.  Levy  founded 
WCAU  with  his  brother,  Dr.  Leon 
Levy.  He  retired  from  active  man- 
agement last  August. 


A total  expenditure  of  $676,000,000 
in  network,  national  spot  sales 
local  advertising  and  TV  sales  was 
forecast  for  1950  with  network  sales 
declining,  national  spot  sales  hold- 
ing firm,  local  sales  increasing,  and 
TV  sales  doubling.  The  heretofore 
big  radio  advertising  spenders  were 
reported  as  continuing  their  previous 
policies. 

CBC's  commercial  program  rev- 
enue was  reported  as  having  tripled 
in  the  past  ten  years  to  a  $2,217,129 
expenditure  in  the  last  fiscal  year  . 
.  .  RCA  declared  $10,000,000  in  divi- 
dends and  WJR,  Detroit,  announced 
a  dividend  of  20  cents  per  share  .  .  . 
and  the  FCC  filed  a  brief  supporting 
the  State  of  Georgia's  appeal  from  a 
Georgia  Supreme  Court  decision  di- 
recting payment  of  15  per  cent  of 
the  gross  of  WGST  to  Southern 
Broadcast,  Inc. 

Toni  Company  and  the  Metro- 
piltan  Life  Insurance  Co.  renewed 
sponsorship  over  CBS,  respectively, 
of  "Give  and  Take"  and  "Eric  Sever- 
ied  and  the  News  .  .  .  metropolitan 
radio  and  TV  stations  went  to  bat 
for  New  York  City's  campaign  to 
conserve  water  with  countless  public 
service  spots  and  special  programs 
highlighting  the  city's  water  short- 
age .  .  .  and  Kaiser-Fraser  announced 
sponsorship  of  the  first  program 
utlizing  the  facilities  of  the  Labor 
Liberal  network,  an  FM  web. 

The  Supreme  Court  refused  to 
hear  an  appeal  of  the  Arkansas  tax 
case  thereby  crushing  the  industry's 
hope  for  early  aid  in  licking  the  dis- 
criminatory tax.  The  tax  has  been 
labeled  by  the  entire  industry  as 
setting  a  dangerous  precedent. 

Announcement  that  the  FMA  will 
merge  with  the  NAB  was  made  and 
the  NAB's  15th  District  (west  coast) 
urged  that  the  present  number  of 
districts  be  maintained  by  the  na- 
tional association.  And  Lever 
Brothers,  in  a  centralization  move, 
set  up  New  York  offices. 

Atwater  Kent  left  an  estate  total- 
ing more  than  $9,000,000,  Jay  Heiten 
replaced  Fred  Haywood,  who  moved 
to  WBAL,  Baltimore  to  direct  pub- 
licity, as  news  director  for  WNBC; 
and  Lowell  Thomas  Jr.  was  slated 
to  address  Radio  Executives  Club. 

Mutual  renewed  three  shows,  two 
under  U.  S.  Tobacco  Co.  sponsorship, 
for  1950.  Shows  were  "Martin  Kane, 
Private  Eye,"  and  "Next  Door"  and 
Gabriel  Heatter  and  the  News.  The 
latter  is  sponsored  by  Kremel. 

A  Radio  Daily  survey  revealed  a 
critical  shortage  of  radio  receivers  in 
all  markets,  especially  console  sets. 
Shortage  was  attributed  by  manu- 
facturers to  the  conversion  of  fabri- 
cating facilities  to  TV  manufactures 
and  the  generally  gloomy  economic 
forecasts  of  last  summer  which 
caused  makers  to  cut  down  produc- 
tion. 

NAB's  14th  District  members  met 
in  Salt  Lake  City,  and  employees 
of  WINS,  New  York,  protested  to 
the  FCC  that  Generoso  Pope's  plans 
for  turning  the  high-powered  indie 


into  a  foreign  language  station 
would  throw  them  out  of  work. 

Standard  Oil  signed  sponsorship 
papers  to  bankroll  10  weekly  broad- 
casts by  the  Cleveland  Symphony 
over  WTAM,  Cleveland  .  .  .  Atlantic 
Refining  announced  plans  to  pick  up 
the  tab  for  radio  or  TV  coverage  of 
77  basketball  games  in  four  eastern 
cities  .  .  .  and  Morris  Novik  com- 
pleted a  deal  whereby  Don  Lee  web 
will  carry  the  recently  announced 
A.  F.  of  L.  news  program. 

ABC  announced  formation  of  a 
special  network  covering  TV  mar- 
kets throughout  the  nation.  Fifty 
seven  stations  are  being  offered  TV 
manufacturers  to  plug  their  product 
in  cities  now  having  video  stations. 

NAB,  RMA,  and  BMB  representa- 
tives met  in  New  York  to  discuss  the 
possibilities  of  forming  an  organiza- 
tion whose  job  it  would  be  to  pro- 
vide accurate  figures  on  radio  and 
TV  set  manufacture  and  ownership. 
Manufacturers  say  that  heavy  AM 
shipments  are  now  being  made  to 
non-video  areas. 

Agency  and  PR  people,  as  well  as 
20  station  representatives  met  in 
New  York  to  formulate  plans  for 
radio-aid  in  raising  a  $2,000,000 
fund  for  the  Boy  Scouts. 

Roger  Baker  was  promoted  to  as- 
sistant to  the  president  of  WKBW, 
Buffalo  .  .  .  Frank  Hoy  was  named 
president  of  the  Maine  Broadcasters 
Association  .  .  .  and  Margaret  Tru- 
man announced  that  her  first  New 
York  concert  appearance  would  take 
place  over  ABC's  "Carnegie  Hall" 
program  on  Dec.  20.  The  NAB  re- 
vealed an  FM-Lease  Plan  for  Music 
and  Special  Events  in  a  study  mailed 
to  members.  Bill  Fineshriner,  Mutual 
VP,  announced  the  introduction  of 
Hollywood  originated  programs  over 
Mutual,  The  Christian  Churches 
council  bought  time  over  ABC  for 
a  13-week  series,  and  LP  records 
(Columbia's)  will  be  plugged  in  a 
two  shot  hour-long  show  over  nine 
CBS  stations. 

Radio  spots  were  reported  selling 
TV  receivers  in  a  number  of  cities 
with,  in  many  cases,  manufacturer 
and  dealer  splitting  the  check  and 
Radio  and  TV  was  credited  with  suc- 
cess of  $8,000,000  fund  drive  put  on 
by  Detroit's  United  Foundation. 

Smith  Named  Tech.  Dir. 
Of  Maine  Broadcast'g  Co. 

Portland — Daniel  H.  Smith  has 
been  appointed  technical  director 
of  the  Maine  Broadcasting  System. 
Prior  to  recently  joining  these  Maine 
stations  he  was  with  Western  Elec- 
tric and  Graybar  Electric  in  New 
York,  in  field  engineering  and 
broadcast  sales  engineering  assign- 
ments. His  addition  to  the  MBS 
staff  is  related  to  the  plans  for 
Maine's  first  TV  station  to  be  located 
in  Portland.  Mr.  Smith  will  have  his 
office  at  the  studios  of  WCSH,  the 
key  station  of  the  Maine  system,  in 
Portland. 


C0AST-T0 -C0RST 


Guest  Speaker 

Washington,  D.  C. — Mary  Burn- 
ham,  assistant  irdector  of  women's 
activities  for  WMAL  and  WMAL- 
TV,  was  the  guest  speaker  at  a 
Christmas  tea  given  by  the  girls  of 
the  Youth  Division  of  Metropolitan 
Memorial  Methodist  Church  for 
their  mothers  on  Sunday,  Decem- 
ber 11.  Miss  Burnham's  talk  on 
radio  and  TV  was  a  part  of  the 
"Careers  for  Happiness"  theme  that 
has  been  pursued  by  the  teen-age 
girls  of  the  church. 

WKRT  Santa  Arrives 

Cortland,  N.  Y.  —  Santa  Claus 
landed  on  the  roof  of  WKRT,  the 
first  week  of  December.  A  shower  of 
hundreds  of  balloons  gave  the  hint 
that  Santa  had  arrived.  The  local 
Fire  Department  sent  a  fire  truck 
with  their  new  aerial  ladder  to  help 
him  off  the  roof.  When  he  reached 
the  ground,  Santa  was  interviewed 
by  Program  Director  Bob  Michel 
and  then  the  kids  took  over  for  the 
next  half-hour  telling  him  what  they 
wanted  for  Xmas. 

WMAL  Afternoon  Music 

Washington,  D.  C. — To  assure  a 
full  afternoon  of  good  music,  WMAL 
is  now  programming  an  hour  of 
classical  music  from  1  to  2  on  Satur- 
day afternoons  preceeding  the 
weekly  broadcast  of  the  Metro- 
politan Opera.  The  program,  titled 
"Overture,"  features  recorded  music, 
and  is  being  programmed  by  Edith 
Balzer,  music  director. 

Special  Xmas  Feature 

Worcester,  Mass. — In  co-opera- 
tion with  the  City  Welfare  Depart- 
ment, the  "Julie  'n'  Johnny"  show  is 
presenting  a  daily  "Orphan-A-Day" 
feature  until  Christmas  week.  Wel- 
fare Department  supplies  Julie  with 
actual  case  histories  of  orphans 
whose  care  they  supervise.  Child 
asks  for  whatever  he  wants  most 
for  Xmas,  and  listeners  call  in  to 
the  studio  to  provide  a  gift  for  the 
orphan  mentioned  on  show. 

WKBW  Morning  Man 

Buffialo,  N.  Y.— Mike  Mearian  is 
taking  over  duties  of  morning  man 
on  WKBW.  Mearian  has  had  a  long 
background  in  morning  shows,  hav- 
ing recently  joined  WKBW  as  a  disc 
jockey. 

Named  To  School  Board 

Lewiston,  Me. — Frank  S.  Hoy, 
owner  and  general  manager  of 
WLAM,  has  been  appointed  a  mem- 
ber of  the  State  Board  of  Education 
for  this  state  by  Gov.  Frederick  G. 
Payne.  At  a  recent  meeting  of  the 
new  Board,  Hoy  was  elected  chair- 
man. 

Sponsoring  WCAX  Shows 

Burlington,  Vt.  —  The  Vermont 
Structural  Steel  Corp.  and  the  Ver- 
mont Engineering  and  Supply  Com- 
pany has  signed  for  sponsorship  of 
Saturday  home  and  away  basketball 
games  over  WCAX. 


VOL.  49.  NO.  48 

NEW  YORK.  TUESDAY,  DECEMBER  13.  1949 

TEN  CENTS 

DuMONT  ASKS  TAX  BREAK  FOR  COLOR  TV 


NARBA  Conference 
Adjourns  For  4-Mos. 


Montreal — Delegates  to  the  Third 
North  American  Regional  Broadcast- 
ing Conference,  who  had  been  delib- 
erating in  Montreal  for  the  past 
three  months  on  topics  affecting  the 
general  frequency  allocations  and 
broadcasting  requirements  pertinent 
to  the  Western  Hemisphere,  announ- 
ced four-month  recess  in  their  talks. 

The  first  week  of  April,  1950,  was 
tentatively  set  for  reconvening. 
While  the  locale  was  not  announced, 
it  has  been  agreed  that  the  United 
States  will  be  the  country. 

Main  objective  of  the  conference 
(Continued  on  Page  8) 


Four  Women  Veeps 

Appointed  By  Agency 

Four  women  vice-presidents  have 
been  appointed  by  McCann-Erick- 
son.  Inc.,  the  agency  has  announced. 
The  four  are  the  first  women  vice- 
presidents  in  the  agency's  46-year 
history. 

The  new  officers  are:  Mrs.  Dorothy 
B.  McCann,  an  executive  producer 
in  the  radio-television  department: 
Miss  Florence  Richards,  an  account 
executive;  and  Miss  Alberta  Hays 
and  Miss  Margot  Sherman,  copy 
group  heads. 


Hudson  Buying  Spots 
On  800  Radio  Stations 


Detroit — The  Hudson  Motor  Car. 
Co.  will  use  spot  announcements  on 
some  800  radio  stations  throughout 
the  country  to  publicize  the  new 
Hudson  Pacemaker.  The  company 
will  also  place  ads  in  2300  news- 
papers this  week.  Brooke,  Smith, 
French  &  Dorrance,  Inc.  is  the 
agency. 


Adams'  Assist 

Cedric  Adams,  WCCO  com- 
mentator in  New  York  for  a  visit 
with  his  sponsors  wanted  his 
commercials  done  right  when  he 
piped  a  program  back  to  Minne- 
apolis from  the  New  Weston  Ho- 
tel yesterday.  The  commercials 
were  read  by  C.  James  Fleming. 
Jr.,  of  Compton  agency,  for  Cris- 
co,  and  G.  H.  Johnson  of  Dancer- 
Fitzgerald-Sample  for  Dreft. 


Chuting  Santa  Signs 
Off  During  Mishap 

Fort  Lauderdale,  Fla. — Santa 
Claus  had  lunch  yesterday  with 
staffers  of  WFTL  and  WGOR-FM 
while  he  explained  the  extenua- 
ting circumstances  which  threw 
the  two  stations  off  the  air  Satur- 
day afternoon. 

Santa  was  making  a  para- 
chute jump  from  a  plane  over 
Stranahan  Field  as  a  part  of 
Fort  Lauderdale's  Christmas  mer- 
rymaking. He  made  the  jump  but 
a  high  wind  altered  his  course. 
When  he  descended  the  para- 
chute caught  in  high  tension 
wires  and  held  him  dangling  in 
mid-air  until  rescuers  arrived. 

Old  Nick's  accident  knocked 
out  the  special  events  lines  of 
both  WFTL  and  WGOR.  The  last 
words  heard  during  the  broadcast 
was  "he's  near  the  ground  now 
— wait,  wait,  he's  tangling  up. 
in  the  wires." 

Robert  (Jumping  Jack)  Niles, 
22-year-old  parachute  jumper, 
will  leave  Kris  Kringle's  role  to 
another  next  year.  In  the  mean- 
time he's  a  heroic  figure  in  the 
eyes  of  the  Fort  Lauderdale 
chi'dren. 


Eldon  Park,  40,  Dies; 
Crosley-WINS  Official 


Eldon  Arthur  Park,  40,  vice-presi- 
dent of  Crosley  Broadcasting  Corp. 
and  general  manager  of  WINS,  died 
at  3:30  p.m.  yesterday  following  a 
long  illness.  He  is  survived  by  his 

(Continued  on  Page  2) 


Wants  To  Charge  Off  Equipment  Costs 
More  Quickly  Than  Now  Allowed; 
Insists  Expansion  Necessary 


FCC  Holds  Hearing 
On  Multiple  Fax 


A  hearing  on  a  petition  by  Hogan 
Laboratories,  Inc.  to  amend  FCC 
rules  governing  facsimile  transmis- 
sion was  held  before  Commissioner 
Robert  Jones  in  New  York  City  yes- 
terday. 

The  company  requested  that  the 
regulations  provide  "that  the  trans- 
mission of  facsimile  does  not  impair 
the  quality  of  the  aural  program  be- 
(Continued  on  Page  8) 


V.I.P.  Operators  Plan 
Radio  Script  Exchange 

The  V.I.P.  Trading  Post,  a  new 
clearing  house  for  local  station  pro- 
grams and  sales  promotion  ideas  was 
established  in  New  York  this  week 
as  a  division  of  V.I.P.  Service,  Inc., 
it  was  announced  yesterday  by  Bill 

(Continued  on  Page  2> 


Byron  Price  Declines 

State  Department  Post 

Byron  Price,  who  last  Friday  was 
offered  the  position  as  Assistant 
Secretary  of  State  for  Public  Affairs, 
has  refused  the  job  for  financial 
reasons,  it  has  been  learned.  Price  is 
currently  assistant  Secretary  Gen- 

(Continued  on  Page  6) 


AMA  Mulling  Radio  Drive 
On  Health  Insurance  Issues 


The  American  Medical  Association, 
which  last  week  voted  to  establish 
annual  dues  of  $25  for  its  142,000  ac- 
tive members,  is  expected  to  launch 
an  educational  campaign  in  radio 
next  year  as  a  method  of  counter- 
acting the  government  movement 
toward  a  health  insurance  program. 
Radio  Daily  learned  yesterday. 

Just  what  form  the  AMA  broad- 
casts will  take  remains  to  be  es- 
tablished. However,  consideration  is 


being  given  to  both  the  purchase  of 
national  radio  network  time  and 
use  of  regional  webs.  These  pro- 
grams may  be  supplemented  by  lo- 
calized broadcasts  in  key  center 
cities. 

The  question  of  "ethical"  use  of 
commercial  radio  time  has  also  been 
the  subject  of  AMA  committee  dis- 
cussions, it  was  reported.  General 
feeling  seems  to  be  that  whatever 
(Continued  on  Page  6) 


Washington  Bureau  of  RADIO  DAILY 

Washington — Repeating  his 
contention  that  color  video  is 
still  well  into  the  future,  Dr. 
Allen  B.  DuMont  yesterday 
told  the  Joint  Committee  on 
the  Economic  Report  that 
business  needs  a  better  break 
from  the  tax  collectors.  He 
urged  that  businessmen  be 
permitted  to  charge  off  their 

(Continued  on  Page  7) 

Baseball's  Attitude 
On  Radio  Discussed 

Representatives  of  the  major 
leagues  and  baseball  high  Commis- 
sioner Happy  Chandler,  now  meet- 
ing in  New  York  for  the  annual 
winter  baseball  conference,  are  ex- 
pected to  revise  major  league  base- 
ball's policies  with  regard  to  radio 
broadcasting,  it  was  learned  yester- 
day. The  baseball  magnates  decision 
was  in  line  with  demands  made  last 
(Continued  on  Page  6) 

Roosevelt  Forms  Aaency 
As  AM-TV  Package  Firm 

Hyde  Park.  N.  Y.— Elliott  Roose- 
velt in  association  with  Morgan 
Jones,  New  York  City  radio  and 
television  man,  are  forming  a  radio 
and  television  production  firm.  The 
business  to  be  known  as  Roosevelt  & 
(Continued  on  Page  6) 


ComiiHMidatioii 

The  City  Council  of  Philadel- 
phia last  week  adopted  a  resolu- 
tion commending  the  Philadel- 
phia Inquirer  stations,  WFIL. 
WFIL-FM  and  WFIL-TV  for  their 
safety  campaign.  Titled  "Silly 
Willie  Safety  Campaign"  the  re- 
ries  of  radio  and  TV  programs 
were  designed  to  educate  the 
people  in  the  best  habits  of  traffic 
safety. 


) 


2 


RADIO 


DAILY 


Tuesday,  December  13.  1949 


Vol.  49,  No.  48      Tues  ,  Dec.  13,  1949      10  Cts. 


JOHN  W.  ALICOATE     :     :  Publisher 


FRANK  BURKE  :  :  :  :  Editor 
MARVIN  KIRSCH    :    Business  Manager 

Published  daily  except  Saturdays.  Sundays 
and  Holidays  at  1S01  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher ;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch.  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicoate, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily. 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338 
Cable  address:  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Dahlonega  Rd. 
Phono:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Mananer 
612  N.  Michigan  Ave. 
Phone:  Superior  7-1044 
SOUTHWEST  BUREAU 
Paul  Glrard,  Manager 
Tower  Petroleum  Bldg.. 

Dallas,  Texas 
Phono:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5. 
1937,  at  the  postoffice  at  New  York,  N.  Y.. 
under  the  act  of  March  3,  1879. 


FINANCIAL 

=  (December   12)  S 


NEW  YORK 

STOCK 

EXCHANGE 

Net 

High 

Low 

Close 

Chg. 

ABC   

8l/4 

8 

8'/s 

Vs 

Admiral  Corp  

191/4 

183/8 

185/s 

+ 

5/8 

Am.  Tel.  &  Tel.  .  .  . 

148V8 

1483/s 

1485/g 

+ 

Va 

CBS  A   

277/8 

273/4 

27% 

+ 

Vs 

CBS  B   

273/4 

32i/8 

273,4 
31 

273/4 
32V8 

Philco   

+ 

15/s 

RCA  Common 

m/4 

13 

131/s 

+ 

Vs 

RCA  1st  pfd  

74 

731/2 

735/s 

+ 

Va 

Stewart-Warner 

121/4 

121/s 

12'/8 

V* 

Westinghouse 

31 V2 

31 

313/s 

+ 

Vs 

Westinghouse  pfd. 
Zenith  Radio 

103 

103 

103 

32% 

313/g 

323,4 

+ 

1% 

NEW  YORK 

CURB 

EXCHANGE 

Hazeltine  Corp. 

163/4 

I6I/2 

16'/2 

Va 

Nat.  Union  Radio  . 

25/» 

2  V2 

25/8 

OVER  THE  COUNTER 

Bid  Asked 

DuMont  Lab   14%  '5% 

Stromberg-Carlson    10%  12 

WCAO   (Baltimore)    17  20 

WJR    (Detroit)    7%  8 


Newscasting  Innovation 
Planned  In  Miami 

Miami  —  An  innovation  in  TV 
newscasting  will  be  established  this 
Sunday  when  the  Miami  Herald  and 
its  radio  affiliate,  WQAM,  sponsors 
a  newscast  over  Florida's  first  tele- 
vision station. 

Lee  Ruwitch,  WTVJ  general  man- 
ager, says  the  telecast  will  mark  the 
first  time  that  a  radio  station  owned 
by  a  newspaper  presents  a  news 
program  over  a  competing  TV  sta- 
tion. It  is  also  the  first  time  in 
Florida,  he  said,  that  a  newspaper 
and  a  radio  station  collaborated  in 
presenting  a  video  show. 

The  newscast,  Televiews  of  the 
News,  will  be  a  weekly  feature,  he 
added. 


V.I.P.  Operators  Plan 
Radio  Script  Exchange 

(Continued  from  Page  1) 

Murphy,  head  of  V.I. P.  Service,  Inc. 

Purpose  of  the  Trading  Post,  ac- 
cording to  Murphy,  is  to  act  as  an 
exchange  for  local  station  managers 
requesting  specific  shows  for  a  client. 
The  idea,  he  said,  stemmed  from  the 
organization's  gift  supplying  service 
to  give-away  shows  which  resulted 
in  numerous  inqueries  from  the  sta- 
tion managers  for  specific  program 
and  sales  promotional  ideas  that  had 
proven  successful  on  other  stations. 

Murphy  said  that  nearly  all  pro- 
grams which  V.I.P.  will  supply  to 
stations  are  the  brain  children  of 
local  producers  and  writers.  He  said 
they  would  receive  royalties  on  any 
shows  sold  through  his  service,  such 
royalty  to  be  based  on  a  percentage 
of  the  weekly  price  of  the  show. 

Now  Serving  100  Stations 

V.I.P.  is  currently  providing 
prizes  to  about  one  hundred  stations 
for  use  on  give-aways  and  Murphy 
says  he  has  at  least  200  other  stations 
waiting  for  merchandise.  Murphy 
stated  that,  contrary  to  the  trend 
throughout  the  rest  of  the  industry, 
his  organization  is  finding  it  difficult 
to  supply  all  stations  requesting  the 
merchandise  service. 

V.I.P.  has  also  packaged  five  shows 
which  are  now  being  used  on  sta- 
tions throughout  the  country.  These 
include  "Cinderella  Holiday,"  "Cross 
Questions,"  "Country  Store  Quiz," 
"Cut  and  Take"  and  "Manhattan 
Holiday." 

According  to  V.I.P.,  the  "crying 
need"  now  is  for  good  teen-age  pro- 
grams and  a  good  early  evening 
quarter  or  half-hour  program  ap- 
pealing to  men. 

The  V.I.P.  package  ideas  will  be 
mostly  live  and  not  transcribed.  All 
programs  will  be  exchanged  on  a 
non-talent  basis  with  the  exception 
of  those  angled  for  network  sale. 

RCA  Develops  Kit 

To  Alter  Turntable 

Camden — A  kit  of  parts  for  radio 
stations  to  convert  RCA  model  70-C 
or  70-D  turntables  to  play  45  rpm 
records  will  be  available  in  January, 
RCA  announced  yesterday.  The  cost 
of  the  conversion  parts  will  be  about 
$70.  A  special  pick-up  for  the  new 
records  will  also  be  in  production  by 
that  time. 


Will  Discuss  TV  Programs 

A  panel  discussion  of  "Television 
Programming  and  Production"  will 
feature  Thursday  night's  meeting  of 
the  American  Television  Society  at 
the  Park  Sheraton  Hotel,  E.  P.  H. 
James,  chairman  of  the  program 
committee,  said  yesterday.  Jerry 
Danzig,  director  of  television  scripts 
at  CBS,  will  act  as  moderator.  Par- 
ticipating in  the  panel  will  be  Henry 
White,  president  of  World  Video, 
Inc.,  Worthington  Minor,  CBS  pro- 
ducer; Burke  Crotty,  executive  pro- 
ducer of  ABC;  James  Caddigan, 
program  director  DuMont,  and 
Charles  B.  Brown,  of  Masterson, 
Reddy  and  Nelson. 


All  Star  Cast  Set 

For  CBS  Xmas  Program 

Jack  Benny  will  head  an  all-star 
cast  in  an  hour-long  Mel  Ferrer 
production  of  "The  Man  Who  Came 
To  Dinner"  to  be  presented  over 
CBS  at  5  p.m.,  (EST)  on  Christmas 
Day  sponsored  by  Hotpoint,  Inc. 

Benny,  who  will  portray  Sheridan 
Whiteside,  will  be  assisted  by  John 
Garfield,  Henry  Fonda,  Gregory 
Peck,  Charles  Boyer,  Gene  Kelly 
and  Rosiland  Russel. 

The  show  is  a  holiday  one-shot. 


Advertise  Capehart  Line 

At  Home  with  Lionel  Barrymore. 
heard  over  WMGM  each  Tuesday, 
Thursday  and  Saturday  from  7: 15  to 
7:30  p.m.,  will  be  sponsored  by  Frost 
Refrigerators,  Inc.  to  advertise  Cape- 
hart  Television.  The  MGM  trans- 
cribed program  brings  Lionel  Barry- 
more  to  the  mike  with  philosophical 
observations  and  reminiscenes  about 
famous  people.  Getschal  &  Richards, 
Inc.  is  the  agency. 


Lamb  Named  Veep 

Anthony  H.  Lamb  has  been  ap- 
pointed vice-president  of  the  Weston 
Electrical  Instrument  Corporation  of 
Newark,  N.  J.,  Earl  R.  Mellen,  presi- 
dent, has  announced.  Lamb  has  been 
with  Weston  since  1934  and  will  as- 
sume responsibility  for  the  operation 
of  the  Tagliabue  Division. 


Eldon  Park,  40,  Dies; 
Crosley-WINS  Official 

(Continued  from  Page  1) 

wife  and  two  children;  Richard  9, 
and  Roger  2. 

The  deceased,  a  resident  of  Roslyn, 
L.  I.,  will  repose  at  Fairchild  Funer- 
al Home,  Northern  Blvd.,  Manhasset, 
L.  I„  tonight  and  until  2  p.m.  tomor- 
row. Interment  will  take  place  Fri- 
day morning  in  Cincinnati. 

Born  In  Indiana 

Park,  a  native  of  Bluffton,  Ind.. 
had  been  associated  with  the  Crosley 
organization  for  20  years,  his  entire 
business  life.  While  still  a  student  at 
the  University  of  Cincinnati  he  ac- 
cepted a  position  as  assistant  traffi  : 
manager  for  Crosley,  and  following 
graduation  in  1933  he  was  succes- 
sively program  co-ordinator,  net- 
work program  supervisor,  assistant 
sales  manager,  assistant  general 
manager,  program  director,  vice- 
president  in  charge  of  Crosley  pro- 
grams and  general  manager  of 
WINS. 


Shopping  Program  On  TV 

Shop  by  Television,  a  weekly 
program  with  tips  to  shoppers  and 
housewives  over  WMAL-TV  in  Bal- 
timore, will  become  a  half-hour 
feature  today,  Tuesday.  December  13. 


Somehow  this  duck  is  all  balled  up.  She  shouldn't  be 
messing  around  with  those  baby  cockers— she's  got  herself  in 
the  wrong  place. 

How  about  your  radio  advertising  in  Baltimore?  Is  it  placed 
right?    If  it's  on  W-I-T-H,  you're  all  set  for  profitable  sales! 

Because  W-I-T-H  is  the  big  bargain  buy  in  this  rich  town. 
W-I-T-H  delivers  its  big  audience  to  you  at  the  lowest  cost- 
per-listener  on  any  station  in  town.  It  covers  92.3%  of  all  the 
radio  homes  in  the  Baltimore  trading  area. 

So  make  sure  your  radio  advertising  is  in  the  right  bailiwick. 
Call  in  your  Headley-Reed  man  and  get  the  full  W-I-T-H 
story  today. 


BALTIMORE,  MARYLAND 

Tom  Tinsley,  President  -  Represented  by  Headley-Reed 


Can  you  afford  NOT  to  buy  a  radio  show 
7.  which  coast  to  coast  LISTENERS  received 
so  enthusiastically  that  THEY  offered  to 
pay  the  talents  costs  of  the  entire  program 
to  continue  enjoying  it,  and 

2,  which  Schwerin  says  is  the  best-liked  show  of  its  type 
yet  tested  by  his  system  (over  3000  shows)  —  even 
topping,  among  many  others,  one  of  the  highest-rated 
commercial  shows  on  the  air  {"People  Are  Funny"*)  ?  ? 

WE  HAVE  IT!!! 

phone 

MUrray  Hill  9-6199 

or  write 

Jack  Barry  Productions,  Inc. 

104  EAST  40th  STREET 
NEW  YORK  16,  N.  Y. 

Currently  Producing 

"JUVENILE  JURY"  "THE  JOE  DiMAGGIO  SHOW" 

(General  Foods)  ( M  &  M  Limited) 

(  Sorry,  John) 


How  to  Get 


Every  Sixth  Radio  Home...  FREE 


After  serving  as  the  "different"  network  for 
nearly  15  years,  we  now  find  that  difference 
branded— in  earthy,  fiscal  terms— by  the  authori- 
tative Mr.  A.  C.  Nielsen.  His  studies  reveal  that 
the  price  of  five  radio  homes  on  other  networks 
will  get  you  six  on  Mutual.  In  terms  of  actual 
audience  millions,  this  plus  can  shape  a  Rainier- 
size  peak  on  your  sales  horizon. 

One  thing  we  like  about  the  Nielsen  "Homes 
per  Dollar"  Index  is  that  it  reports  just  that.  It 
takes  full  note  of  ratings,  but  it  keeps  an  equally 
clear  eye  on  the  cost  of  each  rating.  By  dividing 
net  time  and  talent  costs  into  homes  actually 
delivered,  it  comes  up  with  data  to  warm  the 
heart  of  any  comptroller. 


+ 


REMEMBER  THESE  OTHER  MUTUAL  PLUS-DIFFERENCES: 

Lowest  Costs,  Hookup  by  Hookup,  of  All  Networks 
500  Stations,-  300  the  Only  Network  Voice  in  Town 
Maximum  Flexibility  for  Custom -Tailored  Hookups 
'Where-To-Buy-lt'Cut-lns  Available  at  No  Extra  Cost 


Another  thing  we  like  about  the  Index  is  the  way 
it  weighs  all  four  networks  —  strictly  by  homes-per- 
dollar  —  during  the  latest  winter-peak  period  of 
January-April,  1949: 


Average  Once-A-W.*k 
Commercial  Program  on 

All  4  Networks 
Other  3  Networks 
MUTUAL 


Radio  Homot  Dolivorod 
por  Dollar  of  Actual  Colt 

336 
328 

398 


Based  on  Total  Audience  data.  Programs  sponsored  by  religious  organizations  omifled. 

Here  is  dollars-and-sensible  proof  of  the  matchless 
economy  of  network  radio... the  nation's  only  true 
mass  medium.  Here,  too,  is  challenging  evidence  of 
how  much  more  your  radio  program  can  accomplish 
on  this  "different"  network. 

The  Difference  is  MUTUAL! 


th. 


mutual 


broadcasting 
system 


RADIO  DAILY: 


Tuesday,  December  13,  1949 


Baseball's  Altitude 
On  Radio  Discussed 


(Continued  from  Page  1) 

year  by  the  U.  S.  Department  of  Jus- 
tice that  certain  aspects  of  the 
league's  broadcast  policy  made  them 
liable  to  litigation  on  the  grounds 
that  organized  baseball  was  an  in- 
terstate commerce. 

A  recent  settlement  between  the 
Justice  Department  and  Commis- 
sioner Chandler  clarified  what  was, 
and  what  was  not,  interstate  com- 
merce insofar  as  baseball  was  con- 
cerned. Now,  according  to  a  spokes- 
man for  the  Commissioner's  office,  it 
would  be  Chandler's  difficult  job  to 
work  out  a  realignment  with  the 
various  clubs  in  both  leagues. 

In  addition  to  the  Justice  Depart- 
ment's demands,  there  are  territorial 
conflicts  involved. 

Commissioner  Chandler  lunched 
yesterday  with  leagjie  presidents' 
Harrige  and  Frick  and  the  matter 
was  discussed  informally,  however, 
it  will  probably  not  be  until  today  or 
tomorrow  that  the  problem  is  re- 
solved in  the  closed  meetings  be- 
tween league  representatives  at  the 
Hotel  Commodore. 


Byron  Price  Declines 

State  Department  Post 

(Continued  from  Page  1) 

eral  of  the  United  Nations  at  a  re- 
ported $20,000  per  year  base  salary 
which  is  tax  exempt  plus  additional 
allowances. 

The  State  Department's  New  York 
publicity  office  said  yesterday  that 
they  "had  no  idea"  as  to  who  would 
now  be  offered  the  post  and  stated 
that  any  forthcoming  announcement 
would  emanate  from  Washington 
headquarters.  George  V.  Allen  held 
the  position  prior  to  his  appointment 
by  President  Truman  as  American 
Ambassador  to  Yugoslavia. 

Among  other  things,  the  Assistant 
Secretary  of  State  for  Public  Affairs 
is  responsible  for  complete  supervi- 
sion of  Voice  of  America  operations. 


Roosevelt  Forms  Agency 
As  AM-TV  Package  Firm 

(Continued  from  Page  1) 

Jones,  Inc.,  will  deal  with  plays, 
productions,  scripts,  transcriptions 
and  other  interests  for  radio,  televi- 
sion and  theaters. 

The  firm  is  also  authorized  in  its 
certificate  of  incorporation  to  ac- 
quire, use  and  sell  radio  and  TV  sta- 
tions and  theaters.  Ruth  E.  Hayes  of 
New  York  City  is  listed  as  a  director 
of  the  firm. 


Poppele  To  Speak 

J.  R.  Poppele,  v-p  and  chief  engi- 
neer of  WOR,  will  address  the 
American  Institute  of  Architects  on 
Tuesday,  December  13  at  a  luncheon 
held  at  140  East  40th  Street.  Pop- 
pele's  topic  will  be  "Television  and 
the  Architect." 


Man  About  Manhattan. . . 

•  •  •  Some  TV  dealers  who  can't  fill  orders  ior  Christmas  de- 
livery are  telling  their  customers  to  withhold  buying  a  set  until  after 
the  holidays.  They  forecast  price  reductions  and  the  advent  of  color.  .  .  . 
Maurice  Mitchell,  director  of  Broadcast  Advertising  Bureau,  denying 
rumors  that  he's  had  any  job  offers  and  says  he's  perfectly  happy 
with  his  present  chores.  .  .  .  Watch  for  a  battle  royal  between  Nielsen 
and  Hooper  for  the  radio-TV  rating  biz  during  1950.  ...  Is  "The  Clock" 
headed  for  the  coast  for  celluloid  treatment?  .  .  .  Starting  Jan.  2nd, 
MilcfiN^^Fenton's  "Look  Photo-Crime"  half-hour  series  will  be  heard 
over  ABC?  five  days-wweek.  No  cast  set  as  yet.  .  .  .  Bob  Tucker,  of 
J.  Walter  Thompson,  will  add  to  his  chores  of  casting  the  Kraft  show 
with  the  new  "Believe-it-or-Not"  TV'er  which  comes  back  Jan.  4th  to 
NBC.  .  .  .  Johnny  Desmond's  Ronson  show  switches  from  Mutual  to 
ABC  on  Jan.  Hth.  Jean  Carroll,  rated  by  the  Berle  world  as  the  best 
of  the  femme  comics  around,  is  due  for  her  own  teevee  stanza  in  Jan. 
Tommy  Rockwell  is  readying  a  variety  package  to  headline  her.  .  .  . 
Jerry  Wayne  into  the  Baltimore  Hippodrome  on  the  29th.  .  .  .  Lanny 
Ross  appointed  a  delegate  of  AGMA  for  Television  Authority. 

it      it      it  it 

•  •  •  Cedric  Adams  reports  that  a  television  actor  was 
booked  the  other  day  to  play  the  part  of  a  convict  and  part  of 
the  show  had  to  be  photographed  near  a  prison  outside  of  New 
York  City.  The  actor  donned  his  convict  suit  (the  striped  variety) , 
traveled  clear  across  Manhattan  and  then  took  a  ferry  to  the 
prison  site.  Nobody  halted  his  car.  Nobody  tried  to  stop  him.  Pe- 
destrians didn't  even  show  any  amazement  when  he  stopped  to 
ask  directions.  En  route  he  waved  to  two  cops.  The  cops  waved 
back! 

it-      it       it  it 

•  •  •  THAWTS  WHILE  THINKING:  Can't  think  of  a  more  con- 
sistent singer  than  the  boy  with  the  smile  style — Jack  Smith.  ...  In 
contrast  is  Dick  Haymes.  who  follows  immediately  on  the  same  web. 
Once  a  great  singer,  Dick  now  runs  the  vocal  gamut  from  excellent 
to  mediocre  and  on  the  same  stanza,  too.  .  .  .  Ken  Carpenter,  a  top 
announcer  always,  should  be  slowed  down  on  the  opening  of  the  Amos 
'n  Andy  stanza.  With  music  behind  him  and  his  rapid  delivery,  you 
can't  grasp  all  the  cast  names.  .  .  .  Hope  Miller,  a  newcomer  to  "Leave 
It  To  The  Girls"  Sunday,  proved  as  articulate  as  she  is  lovely  and  was  a 
welcome  addition  to  the  regular  panel. 

it      it      it  it 

•  •  •  Gene  King,  WCQP's  program  director,  is  doing  a 
slow  burn  up  in  Boston  over  the  current  gag  to  introduce  him 
as  'IBetsy  King's  fattier."  However,  his  'burn'  is  prob'ly  a  gag 
too,  as  Gene  is  plenty  proud  of  the  little  Princess.  She's  devel- 
oped into  a  top  air  favorite  in  Beantown  and  the  Navy  is  throwing 
her  a  9th  birthday  party  aboard  an  aircraft  carrier  on  the  17th. 
So  you  can't  blame  the  old  man  if  he's  in  the  market  for  new 
vest  buttons  from  time  to  time. 

it      it      it  it 

•  •  •  SMALL  TALK:  That  sweet  Macy  advertising  tie-up  with 
Dennis  James  was  knocked  off  by  Willard  Keefe  and  Dave  Tobet  who're 
doing  his  press.  .  .  .  Carl  Erbe  and  Chas.  N.  Maybruck  have  teamed 
up  with  a  new  public  relations  firm.  ...  Jo  Lyons  off  for  a  Puerto  Rico 
vacation  and  the  opening  of  the  Hilton  Hotel  down  there.  .  .  .  WHOM 
readying  a  series  ol  transcriptions  plugging  safety  in  Italian,  Polish 
and  Spanish  for  the  Nat'l  Safety  Council  for  free  distribution  throughout 
the  country.  .  .  .  Bob  Thompson  now  assistant  to  Dick  Pack,  WNEW 
publicity  chief.  .  .  .  Irving  Fields  broadcasting  with  his  trio  over  Mutual 
irom  the  Weylin  four  times  weekly. 


AMA  Mulling  Drive 
On  Health  Insurance 


(Continued  from  Page  1) 

is  done  must  be  on  a  level  that  will 
get  public  acceptance  and  above 
criticism.  It  has  been  known  that 
the  AMA  has  been  sampling  Tadio 
commentator  references  to  their  ac- 
tivities for  sometime.  The  organiza- 
tion has  obtained  transcriptions  of 
comments  in  a  number  of  cities  and 
through  network  news  broadcasts. 


Mutual  Web  Plans 

Pension  Documentaries 


Mutual  will  present  a  special  se- 
ries of  four  radio  documentaries 
concerned  with  pensions  and  their 
cost.  Slated  for  presentation  in 
January,  the  documentaries  have 
been  prepared  by  MBS'  newsmen 
in  key  cities  throughout  the  country 
in  collaboration  with  executives  of 
insurance  companies,  federal  se- 
curity officials  and  noted  econo- 
mists. No  specific  dates  or  time 
slots  have  yet  been  announced. 


'Veep'  To  Be  Guest 

Alben  W.  Barkley,  the  "Veep,"  is 
scheduled  to  guest  star  on  the  Hor- 
ace Heidt  show  Dec.  18,  when  Heidt's 
outstanding  discoveries  of  the  year 
compete  over  the  CBS  web  for  $5,000 
in  prizes. 


Rhymali ne Time, featuring  emcee 
David  Andrews,  pianist  Harry 
Jepks  and  KMBC-KFRM's  cele- 
brated Tune  Chasers,  is  one  of 
the  Heart  of  America's  favorite 


morning  broadcasts.  Heard  each 
weekday  morning  from  7:30  to 
8:15,  Rhymaline  Time  is  a  musi- 
cal-comedy program  that  pulls 
more  mail  than  any  other  current 
"Team"  feature. 

Satisfied  sponsors  have  includ- 
ed, among  others,  Katz  Drug 
Company,  Land -Sharp  Motors, 
Jones  Store,  and  Continental 
Pharmaceutical  Corp. 
Contact  us,  or  any  Free  &  Peters 
k  "Colonel"  for  availabilities! 


J 


KM  BC 

of  Kansas  City 

KFRM 

tor  Rural  Kansas 


Section  of  RADIO  DAILY.  Tuesday,  December  13,  1949 — TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


DuMONTASKS  TAX  AID  FOR  COLOR 


TELE  TOPICS 


HOLLOWING  THE  DELIGHTFUL  Paul 
'  Whiteman  show  on  ABC  Sunday  nites 
is  an  opus  called  "Hollywood  House," 
which  does  nothing  to  hold  the  audience 
attracted  by  Pops.  Sub-title  for  the  Coast 
origination  might  well  be  "Never  give 
the  audience  an  even  break."  Most  of 
the  gags  were  antediluvian  and  the  few 
switches  were  telegraphed  from  'way 
back,  while  the  two-fold  piece  de  resis- 
tance was  a  squirting  Coke  machine  and 
a  seltrer  bottle  fight.  These  and  other 
antics  seemed  to  be  material  that  even 
Berle  has  discarded.  .  .  .  Regulars  involved 
in  the  stanza,  which  followed  the  delight- 
ful Paul  Whiteman  show,  are  Jim  Backus, 
as  the  manager  of  the  hostelry  of  the 
title;  Dick  Wesson,  as  a  bellboy  therein, 
and  the  Page  Cavanaugh  Trio.  Guests  this 
week  were  the  singularly  unappealing  Joe 
Besser,  Florence  Bates,  as  a  high  society- 
type  con  gal,  and  Connie  Haines,  who 
happily  was  allowed  to  sing  without  tak- 
ing part  in  the  other  activities.  Of  the 
lot,  Wesson  tried  hardest  and  with  the 
most  success,  but  he  too  was  defeated  by 
the  script.  .  .  .  Program  is  produced  by 
Joe  Bigelow  and  directed  by  George 
Cahan. 


THE  TV  UNIT  of  New  York  City's 
'  WNYC  is  looking  for  a  motion-picture 
director  and  a  film-tele  writer.  Letters  of 
application,  giving  experience,  should  be 
sent  to  unit  chief  Cliff  Evans  at  500  Park 
avenue.  ...  It  had  to  happen  sooner  or 
later  dept.:  During  a  closeup  of  singer 
Evelyn  Lynn  on  WKY-TV,  Oklahoma  City, 
recently,  a  fly  chose  her  nose  for  a  land- 
ing strip  and  came  in  on  the  beam.  Eve- 
lyn brushed  it  away,  but  the  insect  re- 
turned again  and  again.  For  several  min- 
utes poise  and  charm  battled  against  the 
determined  pest  until  a  cameraman 
walked  onto  the  set  with  a  flyspray  and 
ended  the  battle.  .  .  .  Detroit  distributors 
polled  by  WXYZ-TV  report  a  continuing 
shortage  of  receivers — 9,243  were  sold 
there  last  month  to  bring  the  Motor  City's 
total  to  137,765.  .  .  .  Carlton  Morse  has 
signed  stylist  Frances  Hodges  to  an  exclu- 
sive pact  to  design  wardrobes  for  femme 
cast  members  of  "One  Man's  Family." 


ONE  OF  THE  MOST  EXTENSIVE  spot 
campaigns  on  the  air  has  been  de- 
veloped by  Ruthrauff  &  Ryan  for  Dodge 
autos.  Their  talking  animal  films  pro- 
duced by  Jerry  Fairbanks  are  now  regu- 
larly aired  by  56  stations.  .  .  .  Bob  Ste- 
vens, of  CBS,  is  taking  a  breather  from 
his  chores  as  a  director  to  devote  more 
time  to  producing  his,  .two  shows,  "Sus- 
pense," and  "Romance.  '  One  of  Stevens' 
stories,  "Bomber  Command,"  is  being 
adapted  for  "Suspense"  by  Halsted  Welles. 


WXEL,  3rd  In  Cleve., 
To  Debut  Saturday 


Cleveland  —  WXEL.  this  city's 
third  station,  will  begin  commercial 
operations  Saturday  with  top  offi- 
cials of  DuMont,  RCA,  Capehart- 
Farnsworth  participating  in  dedica- 
tion ceremonies  and  dinner  along 
with  local  and  state  political  leaders. 

Station  has  signed  a  primary  af- 
filiation contract  with  the  DuMont 
web  and  will  carry  also  ABC,  Para- 
mount and  WPIX  programming. 
Basic,,  evening  hourly  rate  will  be 
$500  and  spot  rate  $60. 

Owned  By  Herbert  Mayer 

Owner  Herbert  Mayer,  president 
of  Empire  Coil  Co.,  will  serve  as 
president  of  the  outlet.  Franklin 
Snyder  is  commercial  manager; 
Russell  Speirs,  program  director; 
Thomas  Friedman,  chief  engineer, 
and  Barbara  Snyder,  publicity. 

Station  has  installed  GE  transmit- 
ter and  film  equipment  and  RCA 
studio  cameras.  Six-bay  superturn- 
stile  antenna  is  atop  a  437-foot  tower 
adjacent  to  the  transmitter  building 
in  Cuyahoga  County,, ten  miles  south 
of  downtown  Cleveland. 


Digges  Takes  CBS  TV  Post 

Sam  Cook  Digges  has  been  ap- 
pointed manager  of  television  for 
the  Chicago  office  of  CBS  Radio 
Sales  effective  Jan.  3,  Carl  J.  Burk- 
land,  general  manager  of  CBS  Radio 
Sales  announced  yesterday.  Digges 
has  been  with  the  CBS  sales  organi- 
zation since  April,  '49  and  previously 
was  associated  with  WMAL-WMAL- 
TV.  He  was  active  in  a  number  of 
Washington  advertising  and  philan- 
thropic organizations  before  coming 
to  New  York  last  April. 


Tibbelt  Opera  Group 
Signs  For  CBS  Series 


CBS  has  signed  with  Lawrence 
Tibbett  and  Henry  Souvaine  for  a 
program  series  by  the  Opera  /Televi- 
sion Theater,  of  which  Tibbett  is 
artistic  director  and  Souvaine  man- 
aging director. 

Initial  production,-  Bizet's  "Car- 
men," will  be  aired  Jan.  1,  5-6.  p.m., 
EST,  with  Gladys  Swarthout,  Robert 
Merrill  and  Robert  Rounseville  in 
the  lead  roles  and  Tibbett  serving  as 
narrator.  -; 

Future  plans  call  for  presentation 
of  operas  in  60  to  90  minute  periods 
with  a  reportory  company  of  guest 
conductors  and  singers.  Programs 
will  originate  from  the  CBS  studios. 

Boris  Goldovsky,  operatic  director 
of  the  Berkshire  Festival,  will  stage 
the  group's  preem.  Walter  Ducloux 
will  be  musical  director  and  CBS 
designer  Richard  Rychtarik,  former- 
ly with  the  Metropolitan  Opera,  will 
do  the  sets. 


Dorland  Ups  Barnes 

Howard  G.  Barnes,  director  of 
Dorland,  Inc.'s  radio  and  TV  division 
and  member  of  the  ;  Plans  Board 
sinee  -he  joined  the  agency  in  1948, 
has  been  upped  to  vice-president  in 
charge  of  radio  and  TV.  New  post  is 
part  of  Dorland's  expanded  radio 
and  TV  activities.  < 

For  the  past  10  months,  Barnes  and 
other  agency  toppers  have  been 
carefully  testing  out  degree  of  in- 
terest in  video' on  part  of  their  ac- 
counts and  conclusion  was-  such  that 
agency  is  pulling  out  all  stops  on  be- 
half of  the  medium.  Some  of  Dor- 
land's  video-active  'clients  include 
A.  S.  Beck,  Helbros  Watches,  Am- 
eritex  Fabrics. 


Telenews-INS  Near  Black  Ink 
In  Three-Way  Newsreel  Service 


With  new  clients  being  added  al- 
most daily,  the  Telenews-INS  three- 
way  newsreel  service  is  nearing 
the  break-even  point,  a  spokesman 
for  the  combined  operation  revealed 
yesterday. 

The  daily,  newsreel,  the  combine's 
most  popular  TV  feature,  is  cur- 
rently being  aired  by  37  stations  in 
all  parts  of  the  country  and  is 
sponsored  on  27  of  these  outlets. 
The  weekly  news  roundup,  using 
footage  "salvaged"  from  the  daily 
operation,  is  now  on  23  stations,  of 
which  13  have  landed  sponsors. 

"This  Week  In  Sports,"  a  weekly 


quarter-hour  roundup  utilizing  its 
own  coverage,  is  commercial  on 
seven  stations  and  carried  sustain- 
ing by  five  other  outlets.  In  addition, 
a  three-minute  portion  of  the  reel 
is  bankrolled  on  the  N1BC  web  by 
Bond  Clothes. 

Circulation.,  Most  Important 
The  spokesman  said  that  the  end 
of  red  ink  for  the  newsreel  is  de- 
pendent, like*  most  stations,  on  cir- 
culation." The  continuous  increase 
in  circulation,  coupled  with  a  very 
low  percentage  of  cancellations,  he 
said,  points  to  break-even  status  in 
the  near  future. 


Sees  'Breah9  Vital 
To  Advance  Of 
Polychrome 

(Continued  from  Page  1) 

equipment  costs  more  rapidly  than 
is  now  permitted,  and  suggested 
other  tax  changes.  Some  companies. 
Dr.  DuMont  told  the  Congressmen. 

"are  experiment- 
ing along  the 
line  of  how  bad 
a  color  picture 
they  can  get 
away  with.  But 
we  don't  go  that 
far." 

He  said  there 
should  be  no 
FCC  authority 
for  color  TV  un- 
til the  picture  is 
as  clear  and  as 
well  defined  as 
the  best  black 
and  white  pic- 
ture of  today.  He  traced  rise  of  the 
Allan  B.  DuMont  Laboratories,  from 
the  start  in  1931  with  $1,000,  until 
today,  when  capitalization  is  about 
$22  million.  Sales  this  year  are  esti- 
mated to  go  to  $45,000,000,  with 
$80,000,000  predicted  for  next  year, 
he  said. 

Sees  Expansion  Needed 

Dr.  DuMont  made  it  plain  that  he 
did  not  see  how  such  phenomenal 
growth  would  have  been  possible  as 
the  tax  laws  stand  today.  Observing 
that  the  plant  expansion  accomplish- 
ed since  the  war  is  already  out- 
moded, he  said  new  expansion  is  al- 
ready needed.  He  hopes  to  be  able  to 
finance  it  out  of  profits. 


DuMONT 


Dep't  Store  Signs  WNBT 
For  Two-Hour  Xmas  Show 


Largest  department  store  venture 
into  TV  to  date  was  claimed  by 
WNBT  yesterday  when  it  announced 
that  Abraham  &  Straus,  Brooklyn 
store,  had  signed  for  a  special  two- 
hour  program  on  Christmas  Day. 

Originating  from  St.  Nicholas 
arena  at  a  cost  said  to  be  in  excess 
of  $10,000,  program  will  feature  a 
carnival  format  with  animal,  wild 
west,  trapeze  and  trampoline  acts, 
children's  entertainers,  sports  celebs 
and  St.  Nick. 

Pact  was  placed  through  Kieswet- 
ter,  Wetterau  &  Baker,  with  Joseph 
Goodfellow  representing  the  station. 

Milwaukee  Tops  60,000 

Milwaukee — Set  sales  again  set  a 
new  record  in  the  Milwaukee  area 
during  November  with  a  60,000  total, 
according  to  latest  monthly  survey 
of  dealers  and  distributors. 


8 


RADIO  DAILY 


Tuesday.  December  13,  1949 


FCC  Holds  Hearing 
On  Multiple  Fax 


(Continued  from  Page  1 ) 

low  15,000  cycles  per  second,"  that 
"the  facsimile  subcarrier  used  to 
modulate  the  radio  carrier  shall  be 
25,000  cycles  per  second,"  and  that 
facsimile  stations  be  allowed  to  op- 
erate on  unlimited  time. 

The  standards  now  set  up  by  the 
FCC  requires  that  a  facsimile  does 
not  degrade  the  sound  below  10,000 
cycles  and  limits  broadcasts  to  one 
hour  daily  for  facsimile  stations  and 
three  hours  for  multiplex  or  systems 
sending  facsimile  and  sound  simul- 
taneously. 

John  V.  L.  Hogan  testified  that  his 
company  now  has  a  system  available 
meeting  these  higher  standards.  He 
also  said  that  it  was  now  possible  to 
broadcast  T-V,  A-M,  and  facsimile 
simultaneously.  Commissioner  Jones 
asked  about  the  cost  of  converting 
present  receivers  to  the  new  multi- 
plex system  and  Hogan  replied  that 
it  would  cost  about  four  or  five  dol- 
lars to  convert  existing  sets  and  less 
for  new  ones. 

No  other  petitions  for  an  appear- 
ance were  presented  to  the  FCC,  but 
William  Halstead,  an  independent 
consulting  engineer,  was  allowed  to 
testify.  He  explained  experiments 
conducted  for  the  Rural  Radio  Net- 
work on  a  system  involving  the  use 
of  FM  for  both  the  facsimile  and 
aural  broadcasts.  The  Hogan  system 
uses  FM  and  AM. 

Jones  held  the  record  open  for  ten 
days  to  allow  both  Hogan  and  Hal- 
stead  to  present  further  exhibits. 

A  series  of  experiments  were  con- 
ducted by  the  laboratories  to  display 
their  system.  The  first  involved  send- 
ing facsimile  within  the  room  at  the 
laboratories  headquarters.  The  sec- 
ond test  was  sent  from  Columbia 
University  through  Major  Arm- 
strong's Alpine  station,  KE2XCC. 
One  of  the  items  was  a  congratula- 
tory message  from  Columbia's  Dean 
Ackerman. 

Harry  Plotkin,  FCC  counsel,  John 
Willoughby,  chief  engineer  for  the 
Commission,  and  Cyril  M.  Braum, 
chief  of  the  FM  broadcast  division 
for  the  FCC  were  also  present. 

Elliott  Crooks,  v-p  in  charge  of 
broadcast  facsimile  for  Hogan  Lab- 
oratories, said  after  the  hearing  that 
the  multiplex  system  has  been  tested 
and  found  successful.  He  added  that 
one  program  of  facsimile  in  New 
York  would  "break  the  dam"  and 
start  widespread  use  of  facsimile  in 
public  places.  The  new  system  which 
does  not  require  FM  broadcasters  to 
stop  aural  programs  when  sending 
facsimile,  make  it  practical,  Crooks 
said. 


Will  Aid  Foundation 

Robert  Q.  Lewis,  Abe  Burrows, 
Herb  Shriner,  Janette  Davis,  and 
Art  Waner's  Orchestra  will  be  fea- 
tured in  a  special  comedy,  song  and 
variety  half -hour  program  over  CBS 
Dec.  18,  to  aid  the  Arthritis  and 
Rheumatism  Foundation.  Program 
will  be  directed  by  Norman  Winter. 


NETWORK  SONG  FAVORITES 

The  top  30  songs  of  the  week  (more  in  case  of  ties),  based 
on  the  copyrighted  Audience  Coverage  Index  Survey  of 
Popular  Music  Broadcast  over  Radio  Networks.  Published 
by  the  Office  of  Research,  Inc.,  Dr.  John  Peatman,  Director. 

Survey  Week  of  December  2-8,  1949 

TITLE  PUBLISHER 

A  Dream  Is  A  Wish  Your  Heart  Makes  Walt  Disney 

A  Dreamer's  Holiday  Shapiro-Bernstein 

A  Thousand  Violins  Paramount 

Ain't  She  Sweet  Advanced 

Bibbidi  Bobbidi  Boo  Walt  Disney 

Bye  Bye  Baby  J.  J.  Robbins  &  Sons 

Crocodile   Tears  Johnston  Mon lei 

Dear  Hearts  And  Gentle  People  E.  H.  Morris 

Don't  Cry  Joe  Harms 

Envy   Encore 

Happy    Times  Harms 

Hop  Scotch  Polka  Cromwell 

Hush  Little  Darlir.'  Michael 

I  Can  Dream  Can't  I  Chappell 

I  Never  See  Maggie  Alone  Bourne 

I've  Got  A  Lovely  Bunch  Ol  Cococmuts  Cornell 

Jealous  Heart  Acuff  &  Rose 

Last  Mile  Home  Leeds 

Merry  Christmas  Polka  Alamo 

Mule  Train  Walt  Disney 

Old  Master   Painter  Robbins 

River    Seine  Remick 

Room  Full  Of  Roses  Hill  &  Range 

Rudolph  The  Red-Nosed  Reindeer  St.  Nicholas 

She  Wore  A  Yellow  Ribbon  Regent 

Slipping    Around  Peer 

Stay  Well  Chappell 

That  Lucky  Old  Sun  Robbins 

You  Told  A  Lie  Bourne 

Younger  Than  Springtime  Chappell 

You're  Breaking  My  Heart  Mellin 

Christmas  Song  Burke  &  Van  Heusen 

Here  Comes  Santa  Claus  Western  Music 

Let  It  Snow.  Let  It  Snow.  Let  It  Snow  E.  H.  Morris 

Santa  Is  Comin'  To  Town  Feist 

White  Christmas  Berlin 

Winter   Wonderland  Bregman-Vocco-Conn 

You're  All  I  Want  For  Christmas  Porgie 

Be   The   Good   Lord   Willing  Blossom 

Charlie  My  Boy  Bourne 

Daddy's  Little   Girl  Beacon 

Enjoy  Yourself  E.  H.  Morris 

Farewell    Amanda  Chappell 

Festival  Of  Roses  Witmark 

I  Want  To  Wish  You  A  Merry  Christmas  Republic 

If  I  Ever  Love  Again  Paxton 

I'm   In  Love  United 

In  Santiago  By  The  Sea  Life  Music 

Johnson    Rag  Miller 

Just    For    Fun  Paramount 

Let's    Harmonize  Santly-Joy 

Merry    Christmass    Waltz  Advanced 

My  Street  Campbell 

Someday  You'll  Want  Me  To  Want  You  Duchess 

Souvenir   Beacon 

Sweetest  Words   I   Know  Life  Music 

Toot   Toot   Tootsie    Goodbye  Feist 

'Way  Back  Home  Bregman-Vocco-Conn 

You're  Always  There  Bregman-Vocco-Conn 

Copyright,  1949  by  Office  of  Research,  Inc. 


NARBA  Conference 
Adjourns  For  4-Mos. 


(Continued  from  Page  1) 

was  to  draft  a  new  treaty  to  replace 
the  Havana  (1937)  Agreement  which 
expired  in  March,  1949.  At  the  time 
of  the  1937  agreement,  the  confer- 
ence had  to  concern  itself  with  the 
allocation  of  frequencies  for  a  little 
more  than  2,000  broadcasting  sta- 
tions. At  the  time  of  the  Washington 
Conference  in  1946,  which  extended 
the  original  Havana  Agreement  for 
a  three-year  period  under  an  interim 
agreement,  the  number  of  broadcast- 
ing stations  had  risen  considerably 
and  today  they  total  2,964. 

The  countries  concerned  with  the 
107  frequencies  are  Canada,  United 
States,  Cuba,  Mexico,  Dominican  Re- 
public, Haiti,  The  Bahamas  and 
Jamaica. 

The  recess  will  give  the  United 
States  and  Cuban  delegations  a 
chance  to  discuss  the  channel  dif- 
ferences between  the  two  countries 
and  these  discussions  will  get  under 
way  in  Havana  early  in  February.  It 
is  hoped  that  these  meetings  will 
produce  a  basis  for  final  negotiations 
when  the  NARBA  meeting  is  re- 
sumed in  April. 


Motor  Boat  Show  Plans 
N.  Y.  Spot  Campaign 

An  extensive  advertising  campaign 
including  radio  has  been  mapped 
out  to  publicize  the  40th  National 
Motor  Boat  Show,  H.  A.  Bruno  & 
Associates  announce.  The  show  will 
be  held  at  New  York's  Grand  Central 
Palace  from  January  6  to  14. 

Publicity  will  begin  on  Wednes- 
day, December  14  and  continue  until 
the  end  of  the  show.  Radio  spots 
will  be  placed  by  the  A.  Lewis 
King  Radio  Advertising  on  approx- 
imately six  New  York  stations  be- 
ginning on  January  2.  A  tentative 
list  includes  WNEW,  WMCA,  WBNX, 
WMGM,  WINS,  and  WOV. 


WEVD 
117-119  W.  46  St 
HENRY  GREENFIELD.  Mf .  Director    NY  IB 


VOL.  49.  NO.  49 

NEW  YORK,  WEDNESDAY,  DECEMBER  14,  1949 

TEN  CENTS 

CBC  ANNOUNCES  CANADIAN  TELE  PLANS 


To  'Language'  Charge 


Washington  Bureau  of  RADIO  DAILY 
Washington— "The  FCC  has  been 
asked  to  take  on  a  new  function," 
attorneys  for  publisher  Generoso 
Pope  said  yesterday — that  of  guaran- 
teeing the  jobs  of  employes  of  WINS. 
Attorney  Marcus  Cohn  also  quoted 
at  length  from  utterances  of  former 
FCC  chairman,  James  Lawrence  Fly, 
on  the  value  and  propriety  of  for- 
eign-language broadcasting.  Pope, 
present  licensee  of  WHOM,  seeks  to 
buy  WINS  from  Crosley  Broadcast- 
ing Corp. 
Fly,  as  counsel  to  the  WINS  em- 
(Continued  on  Page  6) 


Lee  Bland  Will  Head 

WCCO  Program  Dept. 

Lee  Bland,  now  assistant  director 
of  special  events  for  CBS,  has  been 
appointed  program  manager  for 
WCCO,  50,000-watt  CBS-owned  Min- 
neapolis-St.  Paul  station,  it  has  been 
announced  by  Wendell  B.  Campbell, 
WCCO  general  manager.  Blands  ap- 
pointment is  effective  Jan.  3. 

Gene  Wilkey  continues  as  assistant 
general  manager  and  assumes  new 
duties  as  WCCO  general  sales  man- 
ager. Bland  will  assume  many  of  his 
programming  duties. 

With  CBS  since  1941,  Bland  was 
(Continued  on  Page  2) 


Two  Stations  Off  Air 

As  Result  Of  Accident 


Albany,  N.  Y— The  crashing  of  a 
trailer-truck  into  a  power  line  pole 
at  Glenmont  knocked  WXKW  off 
the  air  for  two  hours  and  WROW  for 
40  minutes,  at  the  start  of  their 
broadcast  day.  The  two  stations  have 
transmitters  in  the  suburb. 


May  Ban  Bingo 

Montreal  —  Broadcasting  of 
Bingo  and  similar  games  of 
chance  may  come  under  the  ban 
of  the  Canadian  Broadcasting 
Corporation.  It  was  announced 
that  the  governors  will  consider 
a  resolution  against  such  games 
at  their  next  meeting.  It  will 
hear  representations,  both  oral 
and  written,  at  this  meeting  from 
all  parties  concerned. 


For  Men  Only 

Greensboro,  N.  C.  —  Demon- 
strating the  effectiveness  of  radio 
advertising  and  the  fact  that 
mere  man  enjoys  the  distinction 
of  having  his  own  shopping  night. 
Gilbert  M.  Hutchinson,  general 
manager  of  WBIG,  and  the 
Greensboro  Merchants  Associa- 
tion, combined  in  staging  a 
"Men's  Night  Only"  for  Christ- 
mas shoppers. 

The  idea  originated  with  Bob 
Tones,  who  conducts  an  early 
morning  program,  "Groans  by 
Jones."  It  received  the  quick 
okay  of  General  Manager  Hut- 
chinson and  the  approval  of  the 
Merchants  Association. 

Men  shoppers  took  over  the 
Greensboro  department  stores 
last  Friday  night.  Women  shop- 
pers were  barred  and  the  stores 
even  put  on  male  clerks  in  the 
lingerie  department  for  conveni- 
ence of  the  customers. 

"It  was  a  great  success,"  Hut- 
chinson said.  The  Merchants  As- 
sociation has  asked  us  to  repeat 
it  again  next  year." 


14-Million  In  Billings 
Signed  Up  By  CBS 


CBS  will  realize  more  than  $14,050,- 
000  in  year-end  sponsorship  renewals 
and  new  business  starting  immedi- 
ately after  the  first  of  the  year,  the 
web  announced  yesterday.  CBS  has 
renewed  eight  different  sponsors  for 
fifteen  different  programs  for  a  total 
billing  of  $10,250,000.  In  addition,  the 

(Continued  on  Page  5) 


,500,000  Loans  To  Government  Web 
Providing  For  Three  Stations — Two 
In  Montreal  And  One  In  Toronto 


President  To  Speak 
On  Xmas  Eve  Program 


Washington  Bureau  of  RADIO  DAILY 
Washington  —  President  Truman 
will  speak  over  the  four  major  net- 
works and  many  independent  sta- 
tions from  Independence,  Mo.  on 
Christmas  Eve.  The  speech  will  be 
part  of  the  ceremonies  attendant  to 
the  lighting  of  the  nation's  Christmas 
tree  on  the  White  House  lawn. 

The  half-hour  broadcast  from  5  to 
5:30  p.m.  (EST)  will  include  carols 
sung  by  the  National  Press  Club,  the 
music  of  the  United  States  Marine 
Band,  and  a  talk  by  Secretary  of  In- 
terior Oscar  Chapman. 


Record  Nov.  Business 

Reported  By  WGAR 

Cleveland  —  Carl  E.  George, 
WGAR,  veepee  and  sales  head  an- 
nounced yesterday  that  November 
was  the  all-time  biggest  month  from 
point  of  business  in  the  19-year-old 

(Continued  on  Page  2) 

Disc  Jockey  To  Interview 
Baseball  Stars  In  Flight 

Steve  Ellis  of  WMCA  will  take  to 
the   air   literally   today   when  he 
records    three   broadcasts    with  a 
group  of  stars  in  a  flight  over  New 
(Continued  on  Page  4) 


$350,000  Pillsbury  Contest 
Pays  Publicity  Dividends 


The  $350,000  investment  by  Pills- 
bury  Mills  in  its  nationwide  Grand 
National  Recipe  and  Baking  Contest 
paid  off  in  goodwill,  sales  of  the 
company's  products  and  publicity, 
according  to  Robert  Keith,  Pills- 
bury's  director  of  advertising  and 
public  relations.  Top  prize  of  $50,000 
went  to  Mrs.  Ralph  E.  Smafield  of 
Detroit  at  yesterday's  closing  lunch- 
eon at  the  Starlight  Roof  of  New 
York's  Waldorf-Astoria. 


Pillsbury  took  over  the  Waldorf's 
Grand  Ballroom  on  Monday,  install- 
ed 100  General  Electric  stoves  and 
set  the  finalists  in  the  contest  to 
work  preparing  their  specialties  in 
a  "bake-off  for  final  judgement 
yesterday.  The  finalists,  Keith  said, 
were  selected  in  a  series  of  nation- 
wide bake-offs  from  more  than  300,- 
000  entries. 

In  addition  to  a  free  trip  to  New 
(Continued  on  Page  5) 


Montreal  —  Plans  being-  fi- 
nalized by  CBC  call  for  con- 
struction of  two  TV  stations 
in  Montreal — one  English  and 
one  French — and  one  outlet 
in  Toronto.  First  test  pro- 
grams are  expected  to  be  on 
the  air  next  autumn,  with 
regular  programming  slated 
to  get  under  way  by  Septem- 

(Continued  on  Page  7) 

Philco  Earnings  Rise 
During  Past  3  Months 

Philadelphia  —  Philco  earnings  in 
the  last  three  months  of  1949  are  ex- 
pected to  be  greater  than  the  total 
earnings  for  the  first  nine  months  of 
the  year,  William  Balderston,  presi- 
dent, has  announced. 

Sales  of  $150  million  brought  earn- 
ings equal  to  $1.32  on  common  stock 
in  the  nine  months  ending  Septem- 
ber 30,  the  report  showed.  Net  earn- 
( Continued  on  Page  6) 

WLIB  Making  Strong  Bid 
For  Negro  Market  In  N.  Y. 

WLIB  will  add  a  number  of  new 
programs  of  interest  to  the  Negro 
market,  Harry  Novik,  general  man- 
ager of  the  station  announced  yes- 
terday. 

The  first  of  the  shows  will  be  a 
three-hour  salute  to  Harlem  which 
will  be  run  this  Saturday,  December 
17  in  cooperation  with  the  Pittsburgh 
(Continued  on  Page  6) 


Lindbergh  On  \B€ 

Col.  Charles  A.  Lindbergh  will 
be  heard  on  ABC  Saturday  from 
9:15-9:30  p.m.,  when  he  delivers 
an  address,  his  second  since  the 
end  of  the  war,  at  the  dinner  of 
the  Aero  Club  in  Washington, 
D.  C.  He  will  receive  the  2nd 
annual  Wilbur  Wright  A  wend 
for  "distinguished  service  to  avi- 
ation." Date  is  the  anniversary  of 
the  Kitty  Hawk  flight. 


Wednesday,  December  14,  194< 

RADIO  PAILY=     = 


I  '   *  J  I  J 


Vol.  49,  No.  49     Wed.,  Dec.  14,  1949      10  Cts. 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch.  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicoate, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily. 
1501  Broadway.  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337,  7-6338. 
Cable  address :  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older,  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
612  N.  Michigan  Ave. 
Phone:  Superior  7-1044 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
under  the  act  of  March  3,  1879. 


FINANCIAL 


'  (December  13) 

NEW  YORK  STOCK  EXCHANGE 

High    Low  Close 

ABC    8%      81/g  8V4 

Admiral  Corp   19       18%  183,4 

Am.  Tel.  &  Tel.  .1461/2  146'/4  146'/2 

CBS  A    28'/4    27'/2  28 

CBS  B    28 

Philco    3J38 

RCA  Common  ...  .  133/8 
Stewart-Warner  .  .  .  12'/2 

Westinghouse    31%    31 '/2 

Westinghouse   pfd.  102  102 
Zenith   Radio    ....  33'/4 

NEW  YORK  CURB  EXCHANGE 
Hazeltine  Corp.        16%    16%  16% 
Nat.  Union  Radio       2%      2l/2  1% 
OVER  THE  COUNTER 

Bid 

DuMont  Lab   14% 

Stromberg-Carlson    10% 


Net 
Chg. 

+  % 
+  % 
+  % 


27% 
32% 

131/4 
121/4 


32% 


28 
33 

131/4 
12  3/8 

31% 
102 
33 


+  % 
+  Va 
+  % 


+  1/4 

+  % 


Asked 
15% 
12 


Insurance  Co.  Renews 
World  News  Roundup 

"World  News  Round-Up,"  CBS 
co-op  series,  has  been  renewed  for 
52  weeks  starting  December  31  by 
the  Metropolitan  Life  Insurance  Co. 
over  WCBS.  Program  is  a  Monday 
through  Saturday  early  morning 
presentation  with  Ned  Calmer  re- 
porting from  New  York  and  fea- 
tures round  -  the  -  world  pickups. 
Young  and  Rubicam,  Inc.,  is  the 
agency. 


*  C0IT1ING  AND  GOING  * 


WENDELL  CAMPBELL  and  TONY  MOE  have 
returned  to  WCCO,  Minneapolis,  following  a 
short  trip  to  New  York  for  conferences  with 
Columbia  network  executives. 

KENDALL  FOSTER,  newly-elected  vice-presi- 
dent in  charge  of  television  for  the  William 
Esty  Co.,  has  arrived  by  plane  in  Hollywood, 
where  fie  will  arrange  the  taking  over  of  the 
Ed  Wynn  video  show  for  Camels,  client  of  the 
agency. 

HARRY  LA  MERTHA,  radio  editor  of  the 
St.  Louis  Globe-Democrat,  and  JIM  SPENCER, 
of  the  St.  Louis  Post-Dispatch,  are  en  route 
back  to  Missouri  none  the  worse  for  having 
exposed  themselves  to  guest  shots  on  the 
Arthur  Godfrey  show  over  CBS  on  Tuesday 
morning. 

HILDA  WATSON,  office  manager  of  the 
NBC  public  affairs  and  education  department, 
on  Dec.  22  will  fly  to  England  to  spend  10 
days  of  the  Christmas  season  with  her  family. 

WILLIAM  THORPE,  member  of  the  sales 
department  at  WFBL,  Syracuse,  N.  Y.,  and 
his  bride  are  honeymooning  in  New  York. 


DAVE  GARROWAY,  comedian  and  master  of 
ceremonies  whose  morning  program  is  heard 
on  NBC  from  Chicago,  today  will  leave  the 
Windy  City  for  Philadelphia  by  way  of  New 
York.  He'll  broadcast  today's  program  from 
Radio  City  and  then  will  head  for  Philly, 
where  he  will  receive  an  award  from  the 
Junior  Advertising  Club. 

J.  B.  CONLEY,  general  manager  of  West- 
inghouse Radio  Stations,  Inc.,  who  has  been 
recuperating  from  a  recent  operation,  is 
spending  several  weeks  at  Miami  Beach  with 
MRS.  CONLEY  and  daughter,  Nancy  Jean. 

CLIFFORD  GOLDSMITH,  writer  of  the  "Al- 
drich  Family"  scripts  for  television,  who  spent 
the  past  few  weeks  in  New  York  setting  de- 
tails for  the  program,  has  returned  to  Tucson, 
Ariz.,  from  which  point  he  will  script  the 
feature. 

HARRY  WISMER,  American  network  sports- 
caster,  on  Sunday  will  be  in  Los  Angeles, 
where  he  will  broadcast  the  vital  gridiron 
contest  between  the  Los  Angeles  Rams  and 
the  Philadelphia  Eagles  for  the  National  Pro- 
fessional Football  Championship. 


Lee  Bland  Will  Head 

WCCO  Program  Dept. 

(Continued  from  Page  1) 

formerly  associated  with  WCMI, 
Ashland,  Ky.;  WKRC  and  WCKY, 
Cincinnati;  and  WFMJ,  Youngstown, 
Ohio.  While  at  CBS,  Bland  worked 
closely  with  Norman  Corwin  and 
made  a  round-the-world  trip  with 
the  writer-director-actor  recording 
documentary  material  for  use  in  the 
web  series  "One  World."  Bland  edi- 
ted more  than  150  hours  of  broad- 
casts for  this  series. 

In  1947,  he  became  assistant  direc- 
tor of  the  CBS  documentary  unit  and 
was  named  to  assist  special  events 
director  later  that  year. 


Burdick  A.  Testrail 

Montreal— Burdick  (Bert)  A.  Test- 
rail,  industrial  and  merchandising 
counsellor,  died  Saturday,  December 
10,  at  Toronto  General  Hospital  after 
a  prolonged  illness. 

Pioneer  in  radio  in  the  early  1920's, 
Mr.  Testrail  became  vice-president 
of  the  Rogers  Majestic  Corp.,  Ltd.,  in 
1929,  and  at  the  same  time  president 
of  the  Canadian  Radio  Corporation, 
Ltd.,  distributing  company  for 
Rogers,  DeForest,  Majestic  and 
Motorola  radios  and  Norge  and  Apex 
electrical  appliances. 

A  native  of  Kansas  City,  Mo.,  Mr. 
Testrail  came  to  Canada  in  1912  from 
the  Babson  Statistical  Services  in 
New  York  as  advertising  manager  of 
the  old  R.  S.  Williams  and  Sons  Co., 
Ltd.,  musical  instrument  distributors, 
in  Toronto. 

Enlisting  in  the  first  World  War, 
he  went  overseas  with  the  U.  S. 
Army  in  1917. 


Stork  News 

Washington — Deborah  Ann  Brech- 
ner,  born  Friday,  December  2,  ought 
to  be  a  star,  if  heredity  has  any- 
thing to  do  with  it.  Her  father, 
Daniel,  is  an  engineer  at  WWDC 
here;  her  uncle  Joe  is  general 
manager  of  WGAY,  Silver  Spring, 
Md.;  and  another  uncle  Sidney 
Brechner,  is  an  engineer  at  WJR, 
Detroit, 


Record  Nov.  Business 

Reported  By  WGAR 

(Continued  from  Page  1) 

history  of  the  station,  one  of  the 
Richards  group. 

Included  in  new  business  for 
November  was  six-a-week  ten-min- 
ute news  broadcast  for  Shell  Oil 
and  heavy  announcement  schedule 
for  Hudson  Motors,  Kaiser-Fraser, 
Dodge  and  P  &  G  for  Prell. 

November  renewals  included  six- 
a-week  quarter-hour  morning  news 
for  Metropolitan  Life,  six-a-week 
morning  quarter-hour  for  Simonize 
and  announcement  schedule  for 
following:  Ajax  Cleanser,  Ward 
Baking,  Halo  Shampoo,  Tenderleaf 
Tea,  Blue  Bonnet  Margarine  and 
Carr-Consolidated  Biscuits. 

George  said  the  business  outlook 
for  1950  is  bright. 


Station  And  Newspaper 
Raising  Fund  For  Boy 

Huntington,  W.  Va.— WHTN  and 
the  Huntington  Publishing  Co.  have 
started  a  fund  to  provide  a  Merry 
Christmas  for  an  11-year-old  young- 
ster who  is  fighting  a  losing  battle 
against  incurable  cancer. 

With  merchants,  business  men  and 
other  people  of  Huntington  now  of- 
fering their  support  for  the  boy, 
Frank  Harris,  and  his  widowed 
mother,  the  only  question  remain- 
ing is  whether  the  boy  will  live  un- 
til December  25. 

The  fund  began  on  a  broadcast  of 
Lan  Singer's  Sport  Round-up  and 
reached  $200  within  15  minutes. 
More  than  $1300  has  now  been 
raised.  Other  gifts  include  a  free 
turkey  and  toys  for  the  stricken 
youth. 


Motorola  Dividend 

Motorola,  Inc  .will  pay  a  37  V2  cent 
quarterly  dividend  on  common  stock 
on  January  16.  The  directors  of  the 
company  also  declared  a  special  of 
37s/2  cents  payable  on  the  same  date. 
A  25  cent  dividend  was  declared  in 
previous  quarters. 


Fisherman's 
Luck 

These  twin  beauties  have  just 
been  hauled  onto  the  dock  after  a 
big  day  of  tuna  fishing.  Some- 
times, when  luck  is  running  good, 
as  many  as  fifty  of  these  giant  fish 
are  captured  in  one  day. 

But  time  buyers  don't  have  to 
depend  on  luck  in  picking  radio 
stations — not  in  Baltimore,  any- 
way. Here  there  is  one  big  bar- 
gain buy.  It's  W-I-T-H,  the  BIG 
independent  with  the  BIG  audi- 
ence. 

W-I-T-H  delivers  more  listen- 
ers-per-dollar  than  any  other  sta- 
tion in  this  rich  city,  the  nation's 
sixth  largest  market.  W-I-T-H 
covers  52.3%  of  all  the  radio 
homes  in  the  Baltimore  trading 
area. 

So  if  you're  looking  for  a  sta- 
tion that  produces  low-cost  sales 
in  Baltimore,  call  in  your  Head- 
ley-Reed  man  and  get  the  full 
W-I-T-H  story  today! 


Baltimore  3,  Maryland 

TOM  TIHSLEY,  President 
ft«pr*»«nt*4  by  H«adUy-R««4 


Wednesday,  December  14,  1949 


RADIO  DAILY: 


*  AGENCY  NEWSCAST  * 


FRANK  SMITH,  vice-president  of 
Benton  &  Bowles,  Inc.,  New  York 
advertising  agency,  has  been  elected 
to  the  Board  of  Trustees  of  Packard 
Junior  College.  Packard  is  one  of 
the  oldest  business  schools  in  New 
York,  having  been  founded  in  1858. 
It  became  a  junior  college  early  this 
year.  Smith  is  account  executive  on 
various  Procter  &  Gamble  brands 
handled  by  B.  &  B. 


DAVID  T.  SCHULTZ  has  been 
elected  a  director  of  the  Raytheon 
Manufacturing  Co. 


WILLSTED  &  SCHACTER,  has 
been  formed  with  offices  at  280  Madi- 
son Ave.  One  of  the  partners,  Fred 
Schacter,  was  formerly  an  account 
executive  with  Hirshon-Garfield,  Inc. 
Martin  Willsted  was  president  of 
Ace  Advertising  Agency. 


ARTHUR  C.  NIELSEN,  president 
of  A.  C.  Nielsen  Company,  has  been 
elected  a  member  of  the  Board  of 
Trustees  of  the  Wisconsin  Alumni 
Research  Foundation.  The  Founda- 
tion, founded  in  1925,  was  formed 
primarily  for  the  purpose  of  insur- 
ing soundness,  in  all  respects,  in 
the  commercial  development  of  a 
most  important  scientific  descovery 
known  as  the  Steenbock  process — 
by  which  a  great  variety  of  products 
can  be  "charged"  with  Vitamin  D 
by  subjecting  them  to  the  rays  of  a 
|i  certain  type  of  lamp. 

FRANK  DWYER,  general  sales 
manager,  Tennessee  Valley  Chemical 
Corp.,  has  announced  the  appoint- 
ment of  Buchanan  &  Company  ad- 
|  vertising  agency,  New  York,  Chi- 
cago, Los  Angeles  and  San  Francis- 
co, to  handle  the  advertising  for 
two  new  TEV  products,  TEV  plastic 
starch  and  TEV  Wick  Deodorizer. 


NATIONAL  ANALYSTS,  INC., 
Philadelphia  marketing  research 
firm,  has  added  three  research  ex- 
ecutives to  its  staff  as  part  of  a  pro- 
gram to  expand  facilities  for  its 
clients. 

They  are:  Cyril  (Cy)  Coggins, 
formerly  vice  president  of  Standard 
Outdoor  Advertising,  New  York  City, 
William  H.  Scott,  2nd,  formerly  as- 
sistant director  of  Market  Research, 
Eastman  Kodak  Company,  Rochester, 
N.  Y.,  and  Robert  L.  Taylor,  form- 
erly regional  manager,  Market  Re- 
search Division,  Dun  &  Bradstreet, 
Philadelphia. 


WALTER  H.  HAASE  has  joined 
the  executive  staff  of  the  American 
Association  of  Advertising  Agencies 
in  New  York. 


EDWARD  F.  EVANS  has  been 
named  research  director  of  J.  D. 
Tarcher  &  Co.,  Inc.  He  was  formerly 
director  of  research  for  ABC. 


THE  BIB  CORPORATION,  Lake- 
land, Florida,  packers  of  Bib  Orange 
Juice  for  Babies,  has  named  Charles 
W.  Hoyt  Company,  Inc.  as  their 
agency. 


NATE  TUFTS  has  joined  the  Hol- 
lywood office  of  BBD&O  in  an  ex- 
ecutive capacity.  He  was  formerly  a 
v-p  of  Ruthrauff  &  Ryan. 


EMILY  ASHE  BANKS  has  resign- 
ed as  publicity  director  of  Town  Hall 
and  America's  Town  Meeting  of  the 
Air.  She  will  announce  her  new 
plans  later. 


CARL  ERBE  and  CHARLES  N. 
MAYBRUCK  have  formed  a  public 
relations  firm  known  as  Erbe  May- 
bruck  Associates,  Inc.  at  595  Madison 
Ave.,  New  York. 


Three  Lever  Programs 
Renewed  On  CBS  Net 

>  Lever  Brothers  have  renewed 
three  CBS  network  programs  for 
another  52-weeks,  it  has  been  an- 
nounced. 

1     Effective  Jan  2,  "Lux  Radio  Thea- 
ter" has  been  renewed  as  have  "My 
Friend  Irma"  and  "Junior  Miss."  Ef- 
j  fective  dates  for  the  latter  two  shows 
)  are,  respectively,  January  2  and  7. 

J.  Walter  Thompson  is  the  agency 
I  for   "Lux  Radio   Theater,"  Foote, 
j  Cone,  &  Belding  for  "My  Friend 
Irma,"  and  Needham,  Louis  &  Brorby 
i  for  "Junior  Miss." 


\    To  Entertain  Overseas 

American  troops  in  Germany  will 
be  entertained  during  the  holiday 
season  by  Jeanette  MacDonald  and 
Gene  Raymond.  The  two  have  ac- 
cepted Air  Force  invitations  to  fly  to 
the  continent  on  Sunday,  December 
,  18. 

Raymond  is  recording  his  Amazing 
Mr.  Malone  program  so  that  the 
,  ABC  feature  will  continue  during 
-t  the  three  weeks  he  will  be  abroad. 


KOA  Silver  Anniversary 
Planned  For  Tomorrow 

Denver— KOA  will  observe  its 
silver  anniversary  tomorrow  with 
special  broadcasts  throughout  the 
day. 

The  station  now  owned  and  oper- 
ated by  NBC  has  two  and  one  half 
hours  of  programs  scheduled  in- 
cluding a  coast-to-coast  NBC  show. 
A  morning  broadcast  of  a  birthday 
party  in  the  studios  will  open  the 
festivities. 

A  dedicatory  broadcast  from  9:30 
to  10:30  p.m.  (MST)  will  feature 
greetings  from  city,  state  and  gov- 
ernment officials,  editors,  NBC  and 
RCA  officials  and  others.  The  latter 
half  of  the  show  will  be  carried  by 
the  NBC  network. 


Will  Expand  Production 

Seaboard  Studios,  Inc.,  producers 
of  motion  pictures,  television  com- 
mercials and  photographic  illustra- 
tions, will  expand  their  facilities  in 
the  coming  year.  Orin  Donaldson 
has  joined  the  company  as  a  photo- 
graphic illustrator. 


Their  Atomic  Interview 
Was  Radio-Active 

One  of  the  biggest  stories  of  the  year  broke  Dec.  2  when 
Fulton  Lewis,  Jr.  interviewed  Major  George  R.  Jordan, 
former  air  force  Lease-Lend  inspector  at  Great  Falls, 
Mont.  Major  Jordan  charged  that  Russia  obtained  atomic 
bomb  secrets,  plans  and  uranium  from  the  U.  S.  in  1943 
and  1944  through  orders  from  high  officials  in  the 
White  House.  Two  investigations  (by  the  House  Com- 
mittee on  Un-American  Activities,  and  the  Joint  Congres- 
sional Committee  on  Atomic  Energy)  were  immediately 
started  as  a  direct  result  of  the  broadcast. 

Preceded  by  two  months  of  checking  of  the  story  by  Lewis 
and  his  staff  (including  prior  reports  to  the  FBI),  the 
interview  is  one  more  example  of  the  Fulton  Lewis,  Jr. 
role  as  a  public  servant,  uncovering  situations  and  getting 
them  corrected.  His  program  offers  a  ready-made  audi- 
ence, network  prestige,  local  time  cost  with  pro-rated 
talent  cost.  Though  currently  sponsored  on  more  than 
300  stations,  there  may  be  an  opening  in  your  locality. 

Check  your  Mutual  outlet— or  the  Co-operative  Program 
Department,  Mutual  Broadcasting  System,  1440 
Broadway,  NYC  18  (or  Tribune  Tower,  Chicago  11). 


4 


RADIO  DAILY 


Wednesday,  December  14,  1949 


SOUTHWEST 


TED  NABORS,  program  director  of 
KTHT,  MBS  and  TSN  outlet  in 
Houston,  has  again  been  appointed 
of  radio  publicity  for  the  annual 
Goodfellows  Christmas  Drive.  Fea- 
ture of  this  year's  radio  campaign  is 
a  request  for  listeners  to  write  a  let- 
ter to  Nabor's  "Top-o-the-Morning" 
program  on  KTHT,  telling  their  own 
opinion  of  "what  it  means  to  be  a 
Goodfellow."  Letters  need  not  in- 
clude donations,  but  past  experience 
proves  most  will  contain  a  contribu- 
tion. 

Harold  Hough,  director  of  WBAP- 
TV,  Fort  Worth,  has  announced  the 
results  of  the  latest  tabulation  of  tee- 
vee  sets  in  the  Fort  Worth-Dallas 
area,  as  a  whopping  26,225  receivers. 
This  figure  is  indicated  by  the  num- 
ber of  names  on  the  WBAP-TV  free 
program  mailing  list  to  set  owners 
and  information  from  dealers  and 
distributors  in  the  area.  Latest  total 
is  up  5,425  sets  during  the  past 
month. 

WOIA-TV  program  director,  Jus- 
tin R.  Duncan,  opened  San  Antonio's 
first  live  television  program  surprise 
package  with  the  words  "anything 
may  happen  tonite,"  and  then  proved 
his  statement  with  the  completely 
unrehearsed  "Family  Affair"  which 
spotlighted  WOAI-TV  personnel. 
The  informal  WOAI-TV  preview, 
which  began  regular  programming 
on  December  11th,  drew  a  prompt 
telephone  response  that  indicates  an 
anxiously  enthusiastic  TV  audience 
awaits  the  day  when  the  regular 
schedule  will  get  onto  their  screens. 

Dick  Perry,  WOAI-TV  production 
manager  alternated  with  Duncan  in 
the  emcee  post  and  all  departments 
were  represented  in  the  "cast"  that 
included  Dallas  Wyant,  promotion 
manager,  Hull  Youngblood,  film 
manager,  Bud  Vinson,  ventriloquist, 
Eddie  Hyman,  sports  director,  Mar- 
garet Weinheimer,  vocalist,  Eugene 
Jenkins,  engineering,  and  Betty 
Cochrane,  secretary  to  WOAI-TV's 
greatest  booster,  Hugh  A.  L.  Halff, 
sometimes  referred  to  as  President 
of  WOAI-TV. 

Disc  Jockey  To  Interview 
Baseball  Stars  In  Flight 

(Continued  from  Page  1) 

York  City  in  behalf  of  the  Christmas 
seal  drive.  While  the  flight  is  in 
progress,  Ellis  will  interview  the 
celebrities  for  later  broadcast. 

The  show  will  be  carried  by  Ellis 
on  his  Giant  Jottings  program  over 
WMCA  from  6:45  to  7:00  p.m.  be- 
tween now  and  Christmas.  The  flight 
is  being  conducted  in  cooperation 
with  the  New  York  Tuberculosis  and 
Health  Association,  The  New  York 
Giants,  The  National  Airlines  and 
WMCA. 

To  be  heard  on  the  programs  are 
Robert  Merrill,  bandleader  Wingy 
Manone,  Rex  Barney  and  Ralph 
Branca  of  the  Dodgers,  Sid  Gordon 
of  the  Giants,  Primo  Camera,  Carl 
Braun,  Joe  Falcaro,  Lee  Omo,  and 
Lee  Savold. 


Man  About  Manhattan. . . 

•  •  •  AROUND  TOWN:  Helbros  Watch  Co.,  has  picked  up  the 
tab  on  NBC's  "Richard  Diamond"  series  with  Dick  Powell.  .  .  .  Local 
Ford  dealers  have  bought  an  hour  on  ABC-TV  Christmas  Eve  plus  an 
hour  Christmas  Day  to  present  the  British  film,  Chas.  Dickens'  "Christmas 
Carol."  .  .  .  His  intimates  insist  that  Fred  Allen  is  quietly  readying  a 
television  series  for  next  season,  .  .  .  Xavier  Cugat  due  in  town  next 
week  to  hire  some  new  musicians  for  his  March  tour  of  Europe.  .  .  . 
Look-alikes:  Mel  Allen  and  the  Shah  of  Iran.  .  .  .  Jimmy  Fidler  building 
a  TV  show  with  format  slanted  toward  the  kiddie  trade.  .  .  .  Roberta 
Quinlan  being  set  for  a  recording  deal  with  Decca.  ...  Sir  Stork  winging 
toward  the  Chuck  (WABD)  Tranums.  .  .  .  When  Gene  Williams  was 
asked  "what  happened  to  vaudeville's  comeback,"  he  cracked:  "It 
only  came  back  for  revenge,  so  it's  killing  television."  .  .  .  Dorothy 
Lamour  opening  her  own  dress  manufacturing  outlets  which  will  be 
affiliated  with  20th  Century  Frocks,  of  L.  A,  .  .  .  Jack  Gilford's  description 
of  a  conservative:  A  guy  who  can  wait  to  see  the  film  version  of  "So. 
Pacific"  when  it  comes  to  television.  .  .  .  Allen  Flint's  Candid  Camera 
gets  a  citation  from  the  U.  S.  Camera  mag  for  having  been  "the  tele- 
vision show  to  make  the  most  outstanding  new  contribution  to  photog- 
raphy in  1949." 

■sir      -fr      ft  ft 

•  •  •  The  alleged  oracles  with  the  muscular  typewriters 
have  been  saying  for  a  long  time  now  that  video  will  have  to 
create  its  own  talent.  Maybe  so,  but  from  what  we've  observed, 
most  of  the  really  great  work  in  TV  is  being  done  by  lads  Who 
cut  their  eyeteeth  on  radio  and  took  the  newer  medium  in  stride. 
John  Tillman,  WIPX's  chief  announcer  and  night  program  super- 
visor, is  a  case  in  point.  This  youthful  TV  pioneer,  who's  already 
got  some  3000  TV  hours  under  his  belt,  can  look  back  on  some 
15  years  in  radio.  In  the  course  of  his  work  now,  John  performs 
as  an  emcee,  news  commentator  and  straight  spieler  on  some  25 
stanzas  a  week.  He'd  be  the  first  to  admit  the  value  of  his  training 
garnered  in  radio.  Video  has  its  own  special  requirements,  of 
course,  but  don't  minimize  the  importance  of  radio  background. 

ft        ft        ft  ft 

•  •  •  Roger  Kay  just  dropped  in  at  our  desk  and  made  our 
eyes  pop  with  the  most  impressive  presentation  for  a  TV  show  that 
we've  yet  glimpsed.  (When  we  first  broke  into  this  business,  our  editor 
cautioned  us  against  ever  calling  anything  'the  most' — but  there's  gotta 
be  an  exception  sometime).  At  any  rate,  this  presentation  he  whipped 
up  for  "The  Cheater,"  starring  Paul  Lukas  (whom  he  has  under  ex- 
clusive contract  for  radio  and  TV,  incidentally)  is  the  MOST  BEAUTIFUL 
we've  ever  seen.  The  art  work  alone  on  its  nine  pages  took  32  man-hours 
per  page,  just  to  give  you  a  slight  idea.  Roger  also  dropped  the  infor- 
mation that  he's  very  close  to  a  sale  on  the  package  for  both  radio 
and  TV — but  not  a  simulcast.  This  Roger  Kay  has  cut  himself  quite  a 
swath  in  the  few  years  he's  been  in  this  country.  Born  in  Cairo  in  1920, 
he  lived  most  of  his  life  in  Paris.  Arriving  in  this  country  in  1942,  he 
allowed  himself  a  few  months  to  learn  the  language  and  then  entered 
network  radio  via  a  job  as  director  at  ABC.  Leaving  the  web  he  served 
for  a  while  with  the  OWI  as  a  director  of  French  and  Italian  shows 
and  in  1946  trotted  off  to  H'wood  where  he  dashed  off  the  screenplay 
for  "Desperate  Holiday."  Back  to  N.  Y.  in  '49,  he  created,  perfected 
and  produced  "For  Angels  Only,"  a  widely-publicized  and  imitated 
hour-long  TV  show.  In  August  he  formed  Roger  Kay  Enterprises  with 
six  packages  ready  for  action,  including  the  aforementioned  Paul  Lukas 
starrer  and  "Everything  for  Angela,"  with  Mady  Christians.  Quite  a 
record  for  a  lad  who  had  to  learn  the  language  less  than  10  years 
ago — and  we  thought  you'd  be  a»  impressed  with  It  as  we  are. 


CHICAGO 


By  HAL  TATE 

CLAUDE  KIRSCHNER  will  emcee 
the  annual  Off-the-Street  Club 
party  which  will  be  televised  by 
W  E  N  R  -  T  V  on  December  24th. 
Kirschner,  who  is  ring-master  of 
ABC-TV's  "Super  Circus"  show,  will 
have  among  his  guests  Peggy  Lee, 
Hildegarde,  Dean  Martin  and  Jerry 
Lewis,  and  a  host  of  others.  It  will 
be  a  full  hour  show. 

Nelson  Bros.  Furniture  stores,  one 
of  Chicago's  biggest  radio  advertis- 
ers, have  extended  the  Tony  Weit- 
zell  show  into  a  nightly  10-minute 
series  over  WBBM.  Weitzell  is  col- 
umnist for  the  Chicago  Daily  News. 
The  George  Hartman  agency  handles 
the  Nelson  Bros,  account  while 
Herby  Bailey  Associates  handle  the 
contract  for  Weitzell. 

Jack  Brinkley,  head  of  the  record- 
ing firm  bearing  his  name,  happy  to 
see  his  youngster  who  is  home  from 
aviation  school  for  the  holidays. 

Lucky  Strike  cigarettes  reported 
just  about  ready  to  close  a  deal  for 
Dave  Garraway's  TV  show  on  NBC. 

Ethel  Smith,  former  "Hit  Parader," 
and  queen  of  the  Hammond  organ, 
opened  her  first  cafe  engagement  at 
Chicago's  Blackstone  Hotel  Dec.  9 
for  four  weeks.  Ethel  interrupted 
preparations  of  her  own  TV  show  to 
accept  the  engagement.  Her  TV 
show  will  originate  in  New  York  and 
present  plans  call  for  a  daily  show  of 
music  and  comedy  talk  featuring 
herself  and  a  "booking  agent."  The 
latter  would  be  a  puppet  character. 

WBBM  announcer  Fahey  Flynn 
acted  as  emcee  of  "Bond's  Children's 
Christmas  Party"  from  the  lobby  of 
the  RKO-Palace  Theater  on  Decem- 
ber 10th.  Santa  Claus  was  "guest 
star." 

The  annual  ABC-NBC  Christmas 
party  will  be  held  Saturday  morning 
December  17th  at  ABC's  Civic 
Studio.  The  entire  cast  of  ABC's 
"Super  Circus,"  plus  several  vaude- 
ville acts,  will  furnish  the  entertain- 
ment. 

"Movies  for  Kids,"  new  Saturday 
morning  feature  over  WBKB,  proved 
to  be  one  of  the  greatest  audience 
draws  in  recent  years,  according  to 
John  Mitchell,  manager.  Show  is 
aired  from  10:00  to  11:00  a.m.  when 
no  other  TV  station  is  on  the  air. 

Johnny  Desmond  is  starting  a 
"G.I.  Hit  Parade"  on  the  "Breakfast 
Club." 


1906 


1949 


CONFISEUR 

FRENCH  RESTAURANT 

LUNCHEON  from  $2.00 
DINNER  from  $3.00 
COCKTAIL  BAR 

JamouA.ffienc/i  CandieA 
15  East  52  nd  St. 

AIR  CONDITIONED 


RADIO  DAILY: 


xmfls  PRomonon 


14-Million  In  Billings 
Signed  Up  By  CBS 


Wednesday.  December  14,  1949 


Pillsbury  Contest  Pays 
Dividends  In  Publicity 

(Continued  from  Page  1) 

York  and  a  stay  at  the  Waldorf, 
Pillsbury  gave  each  finalist  the  GE 
stove  they  used  on  Monday. 

Keith,  who  called  the  promotional 
contest  a  "resounding  success,"  gave 
considerable  credit  to  radio's  promo- 
tion of  the  affair  and  his  statement 
was  underlined  when,  in  the  course 
of  accepting  their  prizes,  six  of  the 

Contest  Veteran 

Mrs.  Casimir  F.  Shubbie  of 
Fort  Worth,  Texas,  who  was 
contestant  No.  88  in  the  Pills- 
bury baking  awards,  is  no  new- 
comer in  the  field  of  radio  con- 
testants. Mrs.  Ssubbie  won  the 
"Miss  Hush"  award  on  the 
Ralph  Edwards  program  in 
1947  and  collected  $22,700  in 
merchandise.  Her  baking  entry 
yesterday  was  "Apple  -  Brittle 
Delight." 

nine  top  winners  credited  their  en- 
try in  the  contest  to  Galen  Drake's 
plugs  over  his  ABC  show  sponsored 
by  Pillsbury. 

Keith  said  that  it  has  not  yet  been 
decided  that  the  contest  would  be 
an  annual  affair  but  stated  that  it 
might  be.  He  said  that  radio  announ- 
cements of  the  competition  brought 
on  the  greatest  rush  of  grocery  store 
tear-offs  for  contest  rules  in  the  his- 
tory of  the  flour  company. 

Pillsbury  sponsors,  in  addition  to 
Galen  Drake,  the  Art  Linkletter 
show  over  ABC  and  Grand  Central 
Station  over  CBS.  Drake  and  Link- 
letter  both  move  over  to  CBS  under 
Pillsbury  sponsorship  shortly  after 
the  first  of  the  year.  The  company 
has  also  signed  Cedric  Adams  of 
WCCO  for  a  five-minute  five-a-week 
commentary  over  the  full  CBS  web. 
Mrs.  Roosevelt  Participant 

Participating  in  yesterday's  lunch- 
eon were  Eleanor  Roosevelt,  who 
presented  the  final  winners  with 
their  prizes,  Art  Linkletter,  Arthur 
Godfrey,  John  Gudel,  Frank  Stanton, 
Galen  Drake,  Mark  Woods,  Cedric 
Adams.  Linkletter  emceed  the  pre- 
sentation of  prizes  which  was  carried 
over  CBS-TV  and  Cedric  Adams 
acted  as  toastmaster.  Philip  Pills- 
bury, president  of  Pillsbury  Mills, 
was  host. 

Top  prizes  were:  first  place,  $50,- 
000;  second  place,  $10,000;  third  place, 
$4,000  and  additional  prizes  of  $1,000 
each  to  the  five  winners  in  separate 
baking  fields. 

Leo  Burnett  Co.,  Chicago,  is  Pills- 
bury's  agency. 


Joins  Press  Department 

Bob  Thompson,  formerly  a  mem- 
ber of  the  ABC  press  department, 
has  been  named  assistant  to  WNEW's 
director  of  publicity  and  special 
events,  Richard  Pack.  He  served 
with  the  public  relations  section  of 
the  7th  Air  Force  in  the  Pacific  dur- 
ing the  war.  Florence  Eschmann, 
Aow  secretary  to  Pack,  is  another 
new  member  of  the  WNEW  depart- 
ment. 


Plan  Xmas  Party 

Boston — A  birthday  party  aboard 
the  aircraft  carrier  Kearsarge  in 
the  Boston  Navy  Yard  for  the  Hub's 
youngest  disc  jockey,  Betsy  King 
of  WCOP,  will  help  acquire  toys 
for  less  fortunate  children.  The  first 
400  of  Betsy's  listeners  who  write  in 
requesting  tickets  will  be  her  guests 
when  she  celebrates  her  9th  birth- 
day on  December  17.  In  addition  to 
the  tickets,  her  guests  are  asked  to 
bring  a  new  toy,  which  the  Navy 
will  distribute  to  less  fortunate 
youngsters  at  the  Navy's  annual 
Christmas  party.  The  party  to  be 
held  on  the  ship's  hangar  deck  in- 
cludes movies,  music,  and  Christ- 
mas carols  by  the  ship's  hand. 


Aiding  TB  Drive 

In  keeping  with  the  tradition  and 
spirit  of  Christmas  giving,  WWJ 
is  "giving  a  day"  to  help  prevent 
TB  and  Health  Society  Christmas 
Seal  sale  will  be  made  on  24  shows 
and  newscasts  originating  at  WWJ 
on  Wednesday,  December  14th. 
Throughout  the  day,  listeners  will 
be  reminded  that  they  can  show 
their  Christmas  spirit  by  buying 
Christmas  Seals. 


Will  Play  Santa  Claus 

Carlton  E.  Morse,  producer-au- 
thor of  Mutual's  I  Love  a  Mystery 
series,  will  be  an  international 
Santa  Claus  at  a  Christmas  day 
party  in  Rome.  Morse  will  carry  a 
bag  of  toys  for  children  at  the 
Maria  Beatrice  Colony,  an  orphan- 
age operated  by  the  Foster  Parents' 
Plan  for  War  Children,  Inc.  The 
toys  are  only  a  token  of  a  half- 
million  gifts  that  listeners  sent  to 
his  program  and  to  Mutual's  Bob 
Poole  Show. 

Phoenix  Businessmen 

Protest  CBS  Charge 

Protesting  against  the  dropping 
of  KOY  as  a  CBS  affiliate  in  Phoe- 
nix for  KOOL,  owned  by  Gene 
Autry,  civic  leaders  in  Phoenix 
yesterday  addressed  an  open  letter 
to  all  CBS  affiliates  giving  their 
version  of  the  transaction.  The 
letter  bore  several  signatures  in- 
cluding those  of  Nicholas  Udall, 
mayor  of  Phoenix;  L.  C.  Boies, 
sheriff  of  Maricopa  County;  Stephen 
C.  Shadegg,  president  of  S-K  Re- 
search Laboratories  and  P.  M.  Roca, 
president  of  the  Phoenix  Commu- 
nity Council. 

The  letter  reviewed  the  estab- 
lishment of  KOY  twelve  years  ago 
by  three  Arizona  men,  Jack  Wil- 
liams, Al  Johnson  and  John  Hogg 
and  commended  them  for  their  pub- 
lic service  to  the  community.  The 
station  became  a  CBS  outlet  in 
1937  and  has  remained  as  such 
until  GBS  "arbitrarily  refused  to 
renew  its  contract  with  KOY,"  the 
letter  states. 

It  is  charged  that  the  network 
negotiated  the  transfer  to  KOOL 


Campaign  For  Record  Players 

WNEW's  Martin  Block  is  conduct- 
ing a  campaign  on  his  Make  Believe 
Ballroom  for  contributions  to  buy 
record  players  for  the  children's 
wards  of  18  city  hospitals.  A  total  of 
65  players  will  be  needed  to  supply 
the  hospitals.  Record  companies 
have  donated  over  1,100  record  al- 
bums to  be  distributed  to  the  hospit- 
als with  the  players. 

Topeka  Turnout 

The  arrival  of  Santa  Claus  in  To- 
peka, Kansas  this  year  attracted 
more  than  6,000  people  to  the  Union 
Pacific  Railroad  Depot  through  the 
efforts  of  WREN  and  the  North  To- 
peka Merchants'  Association.  Santa 
was  publicised  over  WREN,  by  an 
airplane  with  loudspeakers  and  col- 
orful signs.  When  he  arrived  on  his 
North-Pole-Special  train,  Santa  was 
greeted  by  the  Mayor  of  Topeka  and 
interviewed  over  WREN.  A  parade 
and  another  broadcast  followed. 


Merchants  Buy  Time 

A  group  of  28  independent  mer- 
chants in  Norfolk,  Virginia  are 
sponsoring  a  daily  30-minute  pro- 
gram of  Christmas  music  on  WDOW. 
The  merchants  are  featuring  con- 
tests for  best  house  Xmas  decora- 
tions, best  recipes,  and  best  shop- 
ping hints. 


Xmas  Sales  On  TV 

Santa  Claus  is  now  selling  cut- 
lery and  tableware  via  WFIL-TV 
on  a  Monday-through-Friday  five- 
minute  program  in  Philadelphia. 
Santa,  who  is  WIFL's  farm  news 
commentator  Howard  Jones,  also 
appears  on  other  video  shows  for 
the  station.  Boys  and  girls  who  at- 
tend his  weekly  5: 15  p.m.  show  are 
given  a  stocking  full  of  toys. 

Moloney  Takes  News  Post 
With  WCCO,  Minneapolis 


Minneapolis— WCCO,  CBS  outlet 
in  Minneapolis-St.  Paul,  has  named 
Wiley  S.  Maloney  as  director  of 
news  and  special  events,  effective 
December  15.  Sig  Mickelson,  direc- 
tor of  public  affairs  and  production 
manager  for  the  station,  has  been  in 
charge  of  news  and  special  events 
for  WCCO.  He  will  become  director 
of  the  division  of  discussion  for  CBS 
in  New  York  on  January  16. 

Maloney  was  with  UP  for  13  years 
before  joining  the  public  relations 
department  of  Pillsbury  Mills,  Inc. 
in  1946. 


through  a  "deal"  with  "a  movie 
cowboy — radio  entertainer  who  is 
not  and  never  has  been  a  resident 
of  Phoenix  or  Arizona"  and  that 
"he  has  good  friends  who  hold 
policy  making  positions  with  the 
Columbia  network." 

Officials  of  CBS  in  New  York 
when  advised  of  the  letter  had  no 
comment  to  make.  KOOL  is  owned 
by  Gene  Autry  and  Is  managed  by 
Charles  Garland. 


(Continued  from  Page  1) 

web  has  captured  $3,800,000  in  new 
business. 

CBS  sponsorship  renewals  after 
the  first  of  the  year  are:  Procter  & 
Gamble  Co.  for  "Rosemary,"  "Big 
Sister,"  "Ma  Perkins,"  "Young  Dr. 
Malone,"  "Guiding  Light''  and 
"Brighter  Day;"  Lever  Brothers 
Company  for  "Junior  Miss,"  "Lux 
Radio  Theater,"  and  "My  Friend 
Irma;"  B.  T.  Babbitt,  Inc.  for  its  3 
p.m.  daytime  serial;  Toni  Co.  for 
"Give  and  Take;"  Metropolitan  Life 
Insurance  Co.  for  "Eric  Sevareid 
and  the  News;"  Pillsbury  Mills,  Inc. 
for  "Grand  Central  Station;"  Wm. 
Wrigley  Jr.  Company  for  "Gene 
Autry"  and  Continental  Baking  Co. 
for  "Grand  Slam." 

New  business  starting  immediate- 
ly after  the  first  of  the  year  shows 
Pillsbury  Mills,  Inc.  sponsoring  Art 
Linkletter's  "House  Party"  and  Ced- 
ric Adams  starting  Jan.  3;  Wm. 
Wrigley  Jr.  Company  assuming 
sponsorship  of  "Life  With  Luigi" 
starting  January  10.  Gillette  Safety 
Razor  Company  on  Jan.  2  will  spon- 
sor special  one-time  broadcasts  of 
the  Orange  Bowl  and  Rose  Bowl 
football  games.  Increased  billings 
also  will  come  from  expansion  to  full 
network  facilities  of  "Gangbusters" 
sponsored  by  General  Foods  Corp. 
and  the  B.  T.  Babbitt,  Inc.  serial. 

CBS  adds  100  stations  on  the  Bab- 
bitt show,  taking  them  away  from 
NBC's  Babbitt  show  accounting  for 
$500,000  in  extra  billings. 


Will  Carry  Documentary 

A  special  documentary  program 
scripted  by  Robert  E.  Sherwood  and 
Ernest  Kinoy  and  starring  Eddie 
Albert  will  be  presented  by  NBC 
in  cooperation  with  the  American 
Civil  Liberties  Union.  Thursday. 
Dec.  15,  at  12:05  to  12:30  a.m.  En- 
titled "The  Battle  for  the  Bill  of 
Rights,"  the  special  program  will 
commemorate  the  158th  anniversary 
of  the  ratification  of  the  Bill  of 
Rights."  The  full  NBC  web  will 
carry  the  show. 


Anti-Histimine  Discussion 

Dr.  Pen-in  H.  Long,  associate  phy- 
sician at  Baltimore's  Johns  Hopkins 
Hospital,  will  explain  and  evaluate 
"New  Treatments  For  Colds"  on  Dec. 
17  on  CBS'  "Adventures  in  Science" 
program.  Subject  matter  for  the  pro- 
gram is  tied-in  with  the  introduction 
of  the  anti-histimine  drugs  to  drug 
store  counters.  The  common  cold, 
according  to  Dr.  Perrin,  is  one  of  the 
most  costly,  dangerous  and  annoying 
ailments,  and  is  the  cause  of  the  loss 
of  millions  of  work  hours  yearly. 


On  WNEW  Program 

Sir  Laurence  Olivier  will  broad- 
cast on  BBC's  Pleasure  Parade  over 
WNEW  on  Sunday,  December  18 
from  10:15  to  10:30  p.m.  Gracie 
Fields  will  provide  the  vocal  enter- 
tainment and  Jean  Simmons  will  be 
interviewed. 


6 


RADIO  DAILY 


Wednesday,  December  14,  1949 


Philco  Earnings  Rise 
During  Past  3  Months 


(Continued  from  Page  1) 

ings  in  the  same  period  last  year 
equaled  $4.23  on  the  common  stock. 

Balderston  reported  in  a  letter  to 
stockholders  that  "the  1950  Philco 
television  receivers  have  received 
universal  recognition,  as  evidenced 
by  the  tremendous  demand  from  dis- 
tributors, dealers  and  the  public." 
He  said  radio  and  phonograph  mod- 
els "have  also  met  with  exception- 
ally fine  puplic  assistance." 

New  television  plant  facilities 
were  financed  out  of  earnings  from 
other  years,  Balderston  said.  The 
plants  are  now  operating  at  record 
levels,  he  added. 


WLIB  Making  Strong  Bid 
For  Negro  Market  In  N.  Y. 

(Continued  from  Page  1) 

Courier.  C  h  a  n  n  i  n  g  Tobias,  Earl 
Brown  and  other  prominent  Negro 
leaders  will  appear  on  this  broadcast 
which  will  emanate  from  the  Hotel 
Teresa  in  Harlem.  This  program  will 
be  a  one-shot  affair  to  be  heard  from 
7  to  10  a.m. 

The  "Y  Hour"  which  will  be  run 
during  the  salute  from  9  to  9:30  on 
its  first  broadcast,  will  be  a  weekly 
feature  thereafter.  Ralph  Bunche, 
UN  mediator  in  Palestine,  will  be 
guest  speaker  on  the  opening  pro- 
gram. The  "Y  Hour"  is  being  run  in 
cooperation  with  the  YMCA  and 
YWCA  of  Harlem  and  features  a 
chorus  of  40  voices  in  addition  to 
outstanding  classical  and  light  classi- 
cal talent. 

A  Sunday  morning  series  will  pre- 
sent the  New  York  editor  of  the 
Pittsburgh  Courier,  George  Schuy- 
ler, beginning  this  Sunday  at  9: 30 
a.m.  He  will  discuss  Negro  life 
throughout  the  world  on  the  co-op 
with  the  Pittsburgh  Courier. 

The  Amsterdam  News  in  New 
York  City  has  also  arranged  a  tie-in 
with  WLIB,  Novik  said.  The  station 
will  put  mikes  into  the  news  room  of 
the  paper  where  the  editor,  Julius 
Adams,  will  preside  over  a  discus- 
sion of  news  as  it  affects  Negroes. 
The  premiere  will  be  on  Saturday, 
December  24  from  9:45  to  10  a.m. 

A  women's  program  with  Betty 
Granger  heard  each  Thursday  from 
9  to  9: 15  a.m.  run  in  conjunction 
with  the  New  York  Age,  was  an- 
nounced previously  by  WLIB. 


Stork  News 

Mr.  and  Mrs.  Bill  Kalan  are  the 
parents  of  their  first  child,  Jonathan 
Russell,  7  pounds,  born  Dec.  11  at 
Doctors  Hospital.  Father  is  sales 
manager  of  Schwerin  Research  Corp. 


★★★★★★★★★♦★★★★★a******** 

J  For  Jingle-Cartoon 

*  TV  SPOTS 

*  Call 

:  KISSINGER 

t  PRODUCTIONS 

*  JU  6-5572        1650  B'woy,  N.  Y.  C 


California  Commentary 


By  ALLEN  KUSHNER 


•  •  •  "Name  a  Star"  to  start  on  KNBH.  Hollywood,  under  Van 
De  Kamp  Bakeries  Sponsorship.  The  program  will  fill  the  7:55  to  8:00 
p.m.  time  spot.  The  California  Advertising  Agency  handled  the  deal. 

.  .  .  Six  participating  sponsors  already  have  signa- 
HollyWOOCl   ,ured  contracts  ior  "Chef  Milani's  Kitchen  College" 

which  is  aired  over  KECA-TV  on  Fridays,  from 
6:45  to  7:30  p.m.,  PST  for  13  weeks,  it  was  announced  by  Bob  Laws, 
ABC  Western  Division  Sales  Manager.  Clients  signed  include:  Western 
Stove  Co.,  Culver  City,  Calif.;  Thru  the  Brooks  Advertising  Agency; 
Freeman  Certi-Fresh  Foods,  L.  A.,  through  the  Bogerts.  Hollywood; 
Hunts  Foods,  L.  A.,  through  Young  &  Rubicam,  Hollywood;  American 
Beauty  Macaroni,  L.  A.,  through  Dan  B.  Miner  Agency,  L.  A.;  Laura 
Scudder  Monterey  Park,  Calif.,  through  Davis  Co.,  L.  A.  and  The 
Wilson  Packing  Co.,  L.  A.,  through  Davis  &  Co.  Agency,  Los  Angeles. 
.  .  .  The  Hancock  Oil  Co.  of  Calif.,  will  sponsor  "Strange  Adventure" 
over  KNBH  for  a  period  of  13  weeks  beginning  Sunday,  January  1, 
8:30  p.m.  to  9:00  p.m.  The  program  each  week  will  consist  of  two  15- 
minute  dramatic  films,  Ruthraui  and  Ryan  is  the  agency.  .  .  .  Mutual- 
Don  Lee's  "California  Caravan"  show  (Sundays,  3:00-3:30  pjn.)  will  be 
entered  for  a  possible  award  in  the  14th  American  Exhibition  of  Educa- 
tional Radio  Programs  to  be  held  at  Ohio  State  University,  May  4-7, 
1950.  So  high  is  listener  acceptance  of  this  program  that  it  received 
the  1947  10th  district  P.T.A.  award  and  producer  Lou  Holzer  was  invited 
by  the  L.  A.  Board  of  Education  to  lecture  before  numerous  local  high 
schools  on  the  subject.  .  .  .  "Radio  Techniques  in  the  Advancement  of 
History  and  Cultural  Subjects."  The  broadcast  series  is  based  on  au- 
thentic happenings  in  early  California  history.  .  .  .  The  Whiz  Vacuum 
Cleaner  Company,  L.  A.,  will  sponsor  Tuesday,  Wednesday  and  Thurs- 
day participations  on  KNX  "George  Fisher  programs"  for  13  weeks 
beginning  Dec.  6th.  Dick  Donald  Adv.  Agency  placed  the  order  and 
Joe  Marshall  is  the  KNX  account  executive. 

ft      ft      ft  ft 

•  •  •  Cinch  Products,  Inc.,  through  the  Elwood  J.  Robinson 
Adv.  Agency,  will  sponsor  two  and  half  hours  of  the  annual 
Tournament  of  Roses  parade  in  Pasadena  over  KNBH  Jan.  2.  The 
TV  cameras  will  go  into  operation  at  9: 15  a.m.  Bud  Cole  will 
handle  directorial  chores  for  KN1BH.  .  .  .  An  energetic  all-radio 
campaign  has  been  launched  on  KFSD,  San  Diego,  by  the  Hudson- 
Severin  Co.,  San  Diego,  promoting  Hudson  Pacemaker  and  used 
cars;  using  spots  and  weekly  half-hour  musical  show,  sponsor  is 
awarding  free  use  of  a  new  Hudson  for  a  week-end,  plus  free 
accommodations  at  famous  guest  ranches,  in  listener-participation 
angle.  Account  was  placed  direct  for  13  weeks.  .  .  .  Standard 
Brands,  for  Chase  and  Sanborn  Coffee,  will  sponsor  three  weekly 
spot  announcements  on  KNX  for  52  weeks  beginning  Jan.  9th. 
Compton  Advertising,  N.  Y.  is  the  agency.  .  .  .  KDON,  Monterey, 
California,  has  renewed  and  extended  their  contract  for  the  con- 
tinued use  of  the  World  Broadcasting  System's  Transcribed  Li- 
brary service.  .  .  .  Jack  H.  Little  has  joined  the  Don  Lee  network 
as  news  and  special  events  man  under  Lee  Mawhinney,  chief  of 
the  Don  Lee  News  Bureau.  Little  is  moving  from  the  Armed 
Forces  Radio  Service  where  as  a  civil  service  employee  he  pro- 
duced the  Hollywood  Bowl  series  on  platters  for  overseas  use  for 
the  past  two  years. 


a  ft 


ft 


•  •  •  Newest  addition  to  the  announcing  staff  of  KFSD.  San 
Diego,  NBC  affiliate  is  Ed  Baltimore,  formerly  of  KOA.  Denver.  Baltimore 
assumes  duties  of  Alvin  Yantiss,  now  producer-writer  assigned  to  direct 
"The  World  in  Song,"  with  KFSD's  ten-piece  studio  orchestra,  and  also 
Produce  station's  Farm  Bulletin  Board.  .  .  .  KECA-TV's  Richard  J.  Goggin. 
senior  director,  has  been  appointed  technical  adviser  of  TV  and  radio 
sequences  in  the  20th  Century-Fox  motion  picture,  "My  Blue  Heaven," 
now  in  production  and  co-starring  Betty  Grable  and  Dan  Dailey. 


Pope  Counsel  Replies 
To 'Language' Charge 


(Continued  from  Page  1) 

ploye  group,  told  the  FCC  last  week 
that  foreign  language  broadcasting  is 
of  "questionable"  value  from  the 
public  interest  standpoint. 

Cohn  said  the  petition  filed  by  Fly 
for  the  committee  of  employes  of 
WINS  does  not  call  for  any  action  in 
terms  of  normal  Commission  pro- 
cedure because  it  does  not  complain 
"of  anything  done,  or  omitted  to  be 
done,  in  contravention  of  provisions 
of  law  or  of  the  Commission's  rules 
and  regulations." 

"These  Particular  Employees" 

In  essence,  he  said,  the  committee 
"requests  the  Commission  to  guaran- 
tee these  particular  employees — and 
not  to  others — their  jobs  .  .  .  the 
objection  ignores  the  fact  that  with 
the  consumation  of  the  assignment 
of  license  and  the  subsequent  sale  of 
WHOM,  the  total  number  of  employ- 
ees in  the  radio  broadcasting  busi- 
ness in  New  York  will  probably  re- 
main about  the  same." 

He  charged  that  "instead  of  frank- 
ly stating  to  the  Commission  that  the 
only  thing  that  concerns  the  commit- 
tee is  the  fact  that  perhaps  some  of 
its — and  only  its — members  might 
lose  their  jobs,  there  is  an  attempt 
made  in  the  objection  to  castigate 
and  ridicule  the  concept  of  foreign 
language  programming.  .  .  . 

"The  committee  attempts  to  abuse 
the  Commission's  processes,  it  at- 
tempts to  use  an  inappropriate  forum 
to  accomplish  self-serving  results 
which  are  completely  unrelated  to 
the  public  interest,"  it  was  argued. 

Pointing  out  that  only  a  minority 
of  the  jobs  of  the  members  of  the 
committee  would  be  affected  at  all 
whether  the  station  programmed  en- 
tirely in  English  or  entirely  in  other 
languages,  Cohn  submitted  an  affi- 
davit from  Pope  that  he  had  never 
discussed  the  matter  of  employment 
with  any  representative  of  the  com- 
mittee —  although  the  committee 
statement  said  Pope  had  informed  it 
the  jobs  would  be  gone. 

Quotes  From  WHOM  Case 

On  the  matter  of  foreign  language 
broadcasting,  Cohn  quoted  from  the 
examiner's  decision  in  the  recent 
WHOM  case,  that  "foreign  language 
broadcasting  is  an  important  and 
effective  means  of  promoting  mutual 
understanding  among  the  foreign- 
born  and  between  them  and  the 
more  firmly  established  American 
groups;  thus  Americanization  of  the 
foreign-born  is  greatly  facilitated 
through  foreign  language  broadcast- 
ing." 

In  addition,  he  quoted  from  sever- 
al statements  by  Fly  affirming  his 
belief  in  the  importance  of  foreign 
language  broadcasting  as  an  aid  in 
the  Americanization  process.  From 
an  official  statement  by  Fly  in  1941 
he  quoted  the  following: 

"It  seems  clear  to  me  that  any  per- 
sons who  are  bringing  pressure  on 
stations  to  discontinue  our  foreign 
language  programs  are  pursuing  a 
short-sighted  policy  and  should  not 
be  encouraged." 


Section  of  RADIO  DAILY.  Wednesday.  December  14,  1949 — TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


VIDEO  SETUP  OF  CBC  COMPLETED 


TELE  TOPICS 


SHOPPERS'  MATINEE,"  the  much- 
heralded  DuMonr  web  dayrimer,  is 
a  potpourri  of  brief,  inexpensive  programs 
which  remind  us  of  the  shows  aired  by 
WABD  when  the  station  tried  all-day  pro- 
gramming last  year.  Shows  are  set  in 
various  departments  of  a  department  store 
and  tied  together  by  Minnie  Jo  Curtis  as 
an  elevator  operator  who  takes  viewers 
from  one  floor  to  another.  This  gimmick 
probably  looked  swell  on  paper,  but  there 
is  just  too  much  of  it;  after  a  while  those 
elevator  rides  seem  interminable.  During 
the  first  75  minutes  of  the  two-hour 
stanza,  there  was  only  one  service  seg 
that  offered  any  information.  This  was 
a  cooking  lesson  by  Fannie  Engel,  who  is 
undoubtedly  competent,  but  devoid  of 
personality.  Muky's  photography  portion 
could  be  good  but  yesterday  showed  only 
a  remarkably  dead-panned  boy  blowing 
giant  spheres  with  bubble  gum.  The 
photog's  attire  and  the  talking  camera 
gimmick  were  just  too,  too  precious.  A 
"Swap  Shop"  conducted  by  Don  Russell 
was  merely  talk. 

• 

THE  REMAINDER  of  that  part  of  the 
'  lineup  we  had  time  to  see  was  com- 
prised of  musical  segs  featuring  Susan 
Raye,  Cass  Franklin,  Monica  Moore  and 
Gordon  Dillworth.  Of  the  four,  only  Miss 
Raye  projected  the  necessary  warmth.  .  .  . 
Every  so  often  the  program  is  interrupted 
by  chimes  heralding  a  "store  bulletin" — 
one  minute  of  news  fed  to  the  web  for 
airing  by  those  outlets  that  have  not  sold 
the  bulletin  for  a  local  commercial.  (None 
of  the  spots  we  saw  on  WABD  had  been 
sold.)  Copy  on  these  spots  should  be 
improved  to  avoid  repetition  of  one  that 
ran  something  like  this:  "While  Fannie 
Engel  considers  recipes  for  the  kitchen, 
the  United  Nations  continued  .  .  ."  Pro- 
gram is  supervised  by  Duncan  McDonald, 
written  by  Alvin  Boretz  and  directed  by 
Dick  Sandwick,  Jim  Saunders  and  Pat 
Fay. 

• 

CHEVROLET  REPORTED  dropping  "In- 
side USA"  because  of  the  show's 
heavy  budget.  .  .  .  NBC  building  a  new 
half  hour  show  around  Henry  Morgan  for 
debut  around  the  first  of  the  year.  .  .  . 
Gainsborough  Associates  has  one  of  the 
webs  interested  in  "Maggi  Goes  To  A 
Party,"  half  hour  stanza  with  Maggi  Mc- 
Nellis.  Show  would  originate  each  week 
from  a  party  at  the  homes  of  various 
celebs  to  tie  in  with  Maggi's  new  party 
games  book.  Remote  costs  said  to  be 
about  $800.  ...  "A  Couple  Of  Joes"  re- 
turns to  ABC  Dec.  21,  8-8:30,  and  will 
be  extended  to  a  full  hour  soon  after, 
with  "Look  Photocrime"  probably  being 
axed.  Wendy  Barrie  will  be  moved  to 
Thursday,  9  p.m.,  to  replace  the  departing 
Boris  Karloff  stanza. 


Plans  Include  One  All-French  Station  In  Montreal; 
Test  Programs  Expected  On  Air  By  Next  Autumn; 
Predict  Ten-Fold  Jump  In  Receivers  In  One  Year 


(Continued 

ber,  1951.  As  soon  as  the  $4,500,000 
loan  to  the  CBC  passed  by  the  House 
of  Commons  for  the  establishment  of 
stations  in  Montreal  and  Toronto  has 
received  full  approval,  an  RCA 
transmitter  will  be  bought  for  Mont- 
real at  a  cost  of  approximately  $204,- 
000.  A  General  Electric  transmitter 
will  be  bought  for  Toronto  at  an  in- 
stalled price  of  $184,000,  J.  J.  Mc- 
Cann,  Minister  of  National  Revenues, 
stated  in  the  House  of  Commons. 

In  a  long  statement  on  the  gov- 
ernment's policy,  Dr.  McCann  said 
that  negotiations  were  now  being 
conducted  with  the  City  of  Montreal 
officials  for  approval  of  a  plan  to 
build  a  transmitter  atop  Mount 
Royal.  Final  approval,  he  said,  would 
have  to  be  obtained  from  Quebec 
Government. 

Plans  are  under  way  for  the  con- 
struction of  studios  on  the  site  of  the 
Radio-Canada  Building  in  Montreal, 
with  an  extension  on  the  sixth  floor 
of  the  building  for  TV  staff  and  ser- 
vices. Training  of  personnel  and  con- 
struction would  start  in  the  spring. 
After  the  transmitters  were  installed, 
there  would  be  some  test  programs 
on  a  regular  schedule. 

The  Minister  warned  that  the  ini- 
tial loan  of  $4,500,000  was  only  a 
beginning  and  that  over  the  years 
tele  was  going  to  cost  a  lot  of  money, 
running  as  high  as  $14,000,000. 

"We  believe  that  in  Canada  in  the 


from  Page  1) 

first  year  there  might  be  2,250  re- 
ceiving sets,"  he  said.  "In  the  next 
year  we  expect  that  will  go  10  times 
as  high,  or  22,000  sets.  By  1952-53  it 
will  be  probably  56,000  sets,  by 
1953  -54,  111,000  and  by  1954-55, 
168,000. 

"If  we  count  on  the  revenue  from 
those  sources,  they  should  bring  in 
a  revenue  of  $3,600,000  and  from 
commercial  operation  revenue,  $1,- 
817,000.  So  that  the  total  revenue  in 
that  period  we  estimate  would  be  in 
the  neighborhood  of  $5,420,000.  Our 
total  expenditures  would  run  as 
high  as  $14,000,000  over  the  years  . . . 
leaving  a  net  capital  cost  in  the 
neighborhood  of  $10,000,000,"  Dr. 
McCann  said. 

Gains  By  U.  S.  Experience 

Earlier,  the  Minister  said  that  by 
waiting  until  this  time  to  embark  in 
the  field  of  television,  Canada  was 
able  to  take  advantage  of  the  costly 
experience  gained  by  the  United 
States. 

"In  view  of  the  high  cost  of  tele- 
vision operations,"  said  the  Minister, 
it  is  felt  that  individuals  or  groups 
interested  in  establishing  private  sta- 
tions in  any  city  may  wish  to  form 
an  association  for  the  purpose  of  ap- 
plying for  a  license." 

In  Montreal,  Dr.  McCann  reported, 
there  were  five  television  channels, 
of  which  two  had  been  reserved  for 
CBC.  In  Toronto  there  were  three. 


Press-Time  Paragraphs 


SAG  Talks  Begin;  Will  Resume  In  January 

Having  for  its  purpose  the  improving  of  working  conditions  and 
wages  of  actors  in  motion  pictures  produced  for  television  exhibition, 
a  meeting  was  held  in  New  York  yesterday  by  a  Screen  Actors  Guild 
negotiating  committee  and  representatives  of  the  principal  film  produ- 
cers in  this  area.  Minimum  wages  were  discussed,  also  payment  for 
re-use  of  TV  films,  after  which  negotiations  were  adjourned  until 
after  the  Christmas  holidays. 

Premier  Foods  Buys  Olsen  Program 

Premier  food  Products  Co.,  has  signed  with  DuMout  for  across-the- 
board  sponsorship  of  "Johnny  Olsen's  Rumpus  Room"  over  WABD 
beginning  Jan.  2.  Audience  participation  daytimer  features  Johnny  and 
Penny  Olsen.  Contract  was  placed  through  Peck  agency. 

ITPA  Meet  To  Diseuss  Merger  With  Coast 

Membership  meeting  of  Indepeiulent  Television  Producers  Associa- 
tion will  be  held  tonight,  8  p.m.  at  the  Hotel  Plaza  to  discuss  merger 
with  TP  A,  of  Hollywood,  which  will  be  represented  by  prexy  Mai 
Boyd.  Meeting  will  feature  addresses  by  ITPA  president  hvin  Paul 
Sulds  and  Chris  Witting,  executive  assistant  to  DuMont  web  chief  Mor- 
timer Loewi.  There  will  also  be  a  legal  seminar  conducted  by  James 
Lawrence  Ply  and  William  Durka. 


TV's  'Greatest  Need' 
New  Bands:  Poppele 


The  industry's  "greatest  need  to- 
day is  more  channels  to  permit  its 
expansion  into  a  nation-wide  com- 
petitive service,"  J.  R.  Poppele-  vice- 
president  of 
WOR  -  TV  and 
jgjigli     ^        president  of 

0Bmmwm.   TBA'  said  yt's" 

Wfe  .  terday  in  an  ad- 
JmL  dress  before  the 
New  York  Chap- 
ter of  the  Ameri- 
can Institute  of 
Architects. 

tThe  40  UHF 
I  channels  propo- 
■■M  ^  ^  ^  ^  ^  unex- 
plored from  the 
standpoint  of 
usefulness  as  a  commercial  service, 
and  extensive  field-testing  must  be 
done  before  we  can  have  the  answer 
to  their  practicality." 

Turning  to  color,  he  said  that  none 
of  the  proposed  systems  can  match 
the  high  quality  of  brilliance  and 
clarity  of  today's  monochrome  and 
that  it  would  be  probably  five  years 
or  more  before  color  is  introduced 
commercially. 

Poppele  urged  the  architects  to 
plan  now  for  video  facilities  "for 
multiple  dwellings  with  the  same 
careful  consideration  as  that  given  to 
plumbing,  heating,  ventilation  and 
other  tenant  services."  These  should 
include  conduits  for  wiring  and  out- 
lets for  plug-in  on  a  master  antenna 
system.  He  added  that  the  architect 
should  also  consider  TV  from  the 
viewpoint  of  location  in  a  living 
room  or  den. 


POPPELE 


NBC  Covers  Plane  Crash 

NBC  reopened  its  network  one 
hour  after  regular  sign-off  Monday 
night  to  carry  WNBW's  (Washing- 
ton) coverage  of  the  Potomac  crash 
of  a  commercial  DC-3.  Web  went  on 
the  air  at  12:30  a.m.,  EST,  with  on- 
the-spot  pickup  of  rescue  operations 
off  Boiling  Field. 

The  telecast,  under  the  supervision 
of  WNBW's  Charles  Colledge.  in- 
cluded interviews  with  members  of 
the  Air  Rescue  Squad  stationed  at 
Boiling  Field,  airline  officials  and 
first-hand  observers  of  the  crash. 


Cleve.  Set  Sales  Record 

Cleveland — New  monthly  sales 
record  —  17,745  receivers  —  was  set 
here  last  month,  the  Bureau  of  Busi- 
ness Research  reported  yesterday. 


8 


RADIO  DAILY 


Wednesday.  December  14.  1949 


N€UJ  BUSINESS 


WMAQ,  Chicago:  The  Shell  Oil  Co. 
ordered  a  52-week  renewal  of  John 
Holtman's  news  show,  Mondays 
through  Fridays.  J.  Walter  Thomp- 
son Co.  is  the  agency.  Turner  Bros. 
Clothing  Co.,  Chicago,  (men's  retail 
clothing) ,  renewed  "Kup's  Column 
of  the  Air"  for  an  additional  13 
weeks.  Also  announced  was  the  sale 
of  the  five-minute  six-a-week  Clif- 
ton Utley  newscast  for  52  weeks  to 
the  Household  Finance  Corp.,  Chi- 
cago. Show  is  broadcast  7: 55  a.m. 
daily  except  Sunday.  LaVally,  Inc., 
Chicago,  is  the  agency,  and  the  re- 
newal by  Armour  &  Co.,  Chicago, 
(meat  products)  of  three  days  week- 
ly of  the  Town  and  Farm  program 
broadcast  daily  except  Sunday  at 
6: 15  a.m.  Armour  will  sponsor  the 
show  Tuesdays,  Thursdays  and  Sat- 
urdays. Foote,  Cone  and  Belding, 
Chicago,  is  the  agency. 

New  spot  business  includes:  Proc- 
ter and  Gamble  Company  (Tide), 
through  Benton  &  Bowles  Inc.,  N.  Y., 
52-week  renewal  of  four  station 
breaks  weekly;  Chrysler  Corp. 
(Dodge  Division) ,  through  Ruthrauff 
&  Ryan,  Inc.,  four  station  breaks  and 
five  one-minute  announcements 
weekly  for  eight  weeks. 


coast-to -coast 


WNBQ,  Chicago:  The  13-week  re- 
newal of  the  five-a-week  Weather- 
man TV  show  by  the  Standard  Mill- 
ing Co.  for  Ceresota  Flour  has  been 
announced.  The  10-minute  program 
is  seen  Mondays  through  Thursdays 
at  10:00  p.m.  and  Fridays  at  10:35 
p.m.  John  W.  Shaw,  Advertising 
Inc.,  Chicago,  is  the  ad  agency 
WNBQ  new  spot  business  includes 
one  station  break  weekly  for  52 
weeks  for  Pioneer  Scientific  Corpor- 
ation (polaroid  TV  filters),  through 
Cayton,  Inc.;  Flex-Let  Corp.  (watch- 
bands)  four  station  breaks,  through 
Edwin  L.  Frankenstein;  Ford  Motor 
Co.,  five  station  breaks  weekly  for 
two  weeks,  through  J.  Walter 
Thompson  Co.,  and  Roberts,  Johnson 
and  Rand,  division  of  International 
Shoe  Co.,  St.  Louis,  one  station 
break  weekly  for  13  weeks. 


WBAL,  Baltimore:  Metropolitan 
Life  Insurance  Company,  through 
Young  and  Rubicam,  begins  second 
year  of  news  sponsorship  with  re- 
newal of  contract  covering  8:00  to 
8: 10  a.m.,  Monday,  Wednesday  and 
Friday  newscast.  New  contract  runs 
for  another  52  weeks.  Consolidated 
Gas,  Electric  Light  &  Power  Com- 
pany, Baltimore,  begins  second  year 
sponsorship  of  "Industry  Looks  at 
Baltimore  Opportunity"  Wednesday 
7:30  to  7:40  p.m.  The  company  has 
also  renewed  contract  on  "Weather 
Reports"  Monday  through  Friday 
7: 05  to  7: 10  a.m.  Sherwood  Brothers, 
Inc.,  Baltimore  Fuel  Oil  Distributors, 
begin  second  year  "On  Wings  of 
Song,"  Wednesdays,  7:45  to  8:00  p.m. 
Business  placed  through  VanSant, 
Dugdale  &  Company,  Baltimore. 
Hudson  Motors,  through  Brooke, 
Smith,  French  &  Dorrance,  Inc.,  us- 
ing spot  campaign. 


"Know  Your  Schools" 

Worcester,  Mass.— Station  WTAG, 
in  cooperation  with  the  State  Em- 
ployment Service,  is  presenting  a 
program  titled  "Know  Your  Schools" 
to  assist  graduates  entering  the 
labor  market  in  finding  jobs  for 
which  they  are  best  qualified. 
"Know  Your  Schools"  explains 
steps  taken  to  aid  employers  in 
hiring  young  men  and  women  who 
have  benefited  by  their  school  guid- 
ance and  employment  counciling 
programs. 

Promotion  Campaign 

Trenton,  N.  J. — WTTM-NBC  has 
begun  a  series  of  promotional 
"courtesy"  announcements  in 
rhyme,  with  an  eye  to  catching 
stronger  listener-impressions  of  up- 
coming national  and  local  shows. 
Averaging  from  four  to  eight  lines 
in  poem  and  jingle  form,  the 
rhymes  are  tagged  with  time  and 
date  of  program  being  featured. 

Taking  New  Post 

Seattle,  Wash.— Bob  Rutter,  ac- 
count executive  at  station  KJR,  has 
left  the  station  to  take  over  the 
management  of  the  Northwest 
Chemical  Co.,  located  in  Yakima, 
Washington. 

WLLH  Broadcasting  From  F(p. 

Lowell,  Mass.  —  For  the  second 
consecutive  year,  the  Lowell  High 
School  Football  Team  (state  cham- 
pions) has  been  invited  to  play  down 
south  at  the  "Gator"  Bowl.  Also  for 
the  second  year.  WLLH,  Lowell  and 
Lawrence,  and  WLLH-FM  will 
broadcast  the  game  with  lines  di- 
rectly from  Jacksonville,  Fla. 

Child  Problem  Series 

Des  Moines,  la.— KRNT  has  inau- 
gurated an  effective  series  of  child 
guidance  broadcasts,  "Greater  Ho- 
rizons," airing  every  Monday  night 
for  13  weeks.  First  quarter-hour  is 
devoted  to  dramatizing  an  actual 
juvenile  case  taken  from  the  files 
of  the  Child  Guidance  Department. 
The  last  half  of  the  program  is  a 
discussion  period,  featuring  college 
and  university  guidance  experts 
and  state  authorities.  Moderator  is 
a  well-known  school  official,  and 
the  program  is  directed  and  pro- 
duced by  Charles  Miller. 


P.  &  G.  To  Sponsor 

Lorenzo  Jones  Program 

Procter  and  Gamble  will  sponsor 
the  Lorenzo  Jones  program  over 
NBC  beginning  today.  The  daytime 
serial  which  is  heard  at  4: 30  p.m. 
Monday-through-Friday,  has  been 
on  the  air  for  almost  13  years.  It  is 
produced  by  Frank  and  Anne  Hum- 
mert  and  is  administered  by  Air 
Features,  Inc.  Dancer^Fitzgerald- 
Sample,  Inc.,  Is  the  agency. 


Joins  WSTV 

Steubenville,  O.  —  John  Warren 
Hallam,  a  graduate  of  Capitol  Radio 
Engineering  Institue  of  Washington, 
D.  C.,  has  joined  the  engineering 
staff  of  WSTV.  Warren  is  a  native 
of  McDonald,  Pa. 

"Needle  Club"  Sister 

Hartford,  Conn. — A  group  of  wo- 
men are  organizing  a  club  to  be 
known  as  the  "Hypo  Club,"  which 
would  be  the  femine  counterpart  of 
the  "Needle  Club"  heard  over 
WDRC.  The  "Needle  Club"  is  limit- 
ed to  male  members  of  leading  state 
and  city  public  and  political  organi- 
zations. The  organizers  of  the  "Hypo 
Club"  are  now  interviewing  possi- 
ble members  to  challenge  the  "Nee- 
dle Club"  in  a  radio  debate. 

Nussbaum  On  WIRE 

Indianapolis,  Ind. — WIRE  is  airing 
a  new  five-minute  program,  Monday 
through  Friday  at  6:30  to  6:35  p.m., 
titled  "The  Things  I  Hear"  with 
Lowell  Nussbaum.  Nussbaum  is  a 
Star  columnist  who  writes  about 
people,  places  and  events  in  and 
around  the  Hoosier  capital.  He  will 
use  the  same  intimate  style  on  the 
air  that  has  made  him  a  popular 
columnist  here. 


PROmOTION 


Will  Entertain  Vets 

Walter  Kiernan,  WJZ  early  morn- 
ing and  noontime  gabber  and  news- 
man, dons  a  Santa  Claus  suit  Dec. 
20  when  he,  leading  an  array  of 
WJZ  talent,  plays  host  to  a  group  of 
between  250  and  300  disabled  vet- 
erans at  a  pre-Christmas  Dinner  at 
the  Tavern  On  The  Green.  A  half- 
hour  portion  of  the  proceedings 
will  be  broadcast,  emceed  by  Herb 
Sheldon.  Kiernan  will  distribute 
gifts  among  the  ex-servicemen  who 
will  be  brought  to  the  party  by  the 
Fifty-Two  Club,  an  organization  of 
prominent  businessmen  who  admin- 
ister a  special  fund  they  have  saved 
up  for  the  ex-GIs.  Additional  fea- 
ture of  the  party  will  be  a  floor 
show  with  music  and  group  singing 
being  led  by  Johnny  Thompson. 

Spots  On  Cook  Book 

Spot  announcements  by  movie 
stars  are  being  offered  to  stations 
by  the  Disabled  American  Veterans 
Service  Foundation  to  push  the  sale 
of  the  cook  book,  What  Cooks  in 
Hollywood.  All  profits  from  the 
sale  of  the  book  will  go  to  the  vet- 
erans organization  and  stations  are 
being  asked  for  their  help.  The 
book  contains  the  favorite  recipes 
of  106  stars.  Jack  Egan  of  New  York 
is  handling  the  promo. 


Solid! 


It's  a  brand-new  program.,  but  audience 
reservations  are  booked  solid  for  the  next  six 
weeks  !  That's  the  story  of  "Cinderella  Week- 
end," KDKA's  immensely  popular  participa- 
tion program  at  9:00  each  morning.  To  reach 
home-makers  in  the  big,  rich  Pittsburgh 
market-area  (117  BMB  daytime  counties), 
use  this  new  and  amazingly  successful  vehicle  ! 
For  details,  check  KDKA  or  Free  &  Peters. 


PITTSBURGH 

50,000  WATTS 
NBC  AFFILIATE 


KDKA 


^|  WESTINGHOUSE  RADIO  STATIONS  Inc 

WBZ  •  WBZA  •  WOWO  •  K EX  .  KYW  •  KDKA  •  WBZ-TV 

National  Representatives,  Free  &  Peters,  except  for  WBZ-TV; 
for  WBZ-TV,  NBC  Spot  Sales 


VOL.  49,  NO.  50  NEW  YORK,  THURSDAY,  DECEMBER  15,  1949  TEN  CENTS 

BASEBALL  BROADCASTING  HELD  SECURE 


Maj.  League  Leaders  Express  Opinions 
On  Broadcasting  At  Conference 
Held  In  New  York 


WWDCInWashington 
Sold  To  WOL  Owners 

Washington  Bureau  of  RADIO  DAILY 

Washington — Sale  of  the  facilities 
of  WWDC  and  WWDC  -  FM  for 
$125,000  by  the  Capital  Broadcasting 
Company  to  the  Peoples  Broadcast- 
ing Corporation  of  Columbus,  Ohio, 
has  just  been  announced.  Head 
of  the  latter  company  is  Murray  D. 
Lincoln,  Ohio  Farm  Bureau  head 
and  possible  Democratic  opponent 
of  Ohio's  Senator  Robert  Taft  next 
year. 

Capital  Broadcasting  Co.  recently 
purchased  stations  WOL  and  WOL- 
FM  from  the  Cowles  Broadcasting 
Co.  This  transaction  has  already  re- 
ceived FCC  approval. 

If  FCC  approval  is  obtained  for 
(Continued  on  Page  3) 

Two  Football  Classics 
Signed  By  Gillette  On  MBS 

Gillette  has  been  signed  by  Mutu- 
al to  sponsor  the  annual  East-West 
gridiron  clash  Dec.  31  over  the  full 
web  facilities.  East-West  sponsor- 
ship by  Gillette  gives  the  razor  com- 
pany the  full  afternoon's  program- 
ming starting  at  2:30  p.m.,  EST, 
with  back-to-back  presentation  of 
the  Blue-Grey  football  game  to  be 
immediately  followed  by  the  East- 
West  airing. 

Spot  Campaign  Planned 
For  Eagle-Lion  Movie 

Spot  campaigns  in  key  center 
cities  are  planned  by  Eagle-Lion 
Pictures  for  their  new  production, 
"Guilty  of  Treason."  produced  by 
Edward  Golden.  First  campaign  will 
be  on  the  Yankee  Network  in  the 
Boston  area  beginning  February 
18th.  Another  is  scheduled  for  Feb. 
15  over  WLW  in  the  Cincinnati  area. 


Water  Is  Topical 

ABC  affiliate  WMPS,  Memphis, 
called  on  many  times  to  report 
local  news  over  ABC's  web-wide 
"Headline  Edition,"  last  Tuesday 
turned  the  tables  when  WMPS 
newscaster  Larry  Trexler  inter- 
viewed, by  beep-telephone,  ABC 
newsmen  Taylor  Grant,  John 
Dunn,  Gordon  Fraser  and  Jean 
Mason  on  how  New  Yorkers 
react  to  the  current  shortage. 


WiVEW  Gets  OK 

For  50,000  Watts 

Washington — The  FCC  yester- 
day okayed  a  boost  to  50  kilo- 
watts power  for  WNEW,  New 
York,  thereby  giving  New  York 
City  seven  top-powered  stations. 
The  application  has  been  pend- 
ing for  more  than  three  years. 

Sale  of  WNEW  by  the  greater 
New  York  Broadcasting  Corp.  to 
a  combination  including  the 
Providence,  R.  I.,  businessman, 
Ralph  Cherry,  is  currently  before 
the  FCC  for  approval. 

Several  engineering  conditions 
were  attached  to  the  grant. 

Mutual  Web  Board 
Meeting  In  Chicago 

Formation  of  a  Mutual  TV  net- 
work will  be  among  the  topics  to  be 
discussed  at  the  MBS  board  of  di- 
rectors meeting  which  will  be  held 
today  and  tomorrow  at  the  Ambas- 
sador Hotel  in  Chicago. 

Highlighting  the  meeting  will  be 
President  Frank  White's  report  on 
the  reorganization  of  the  web's  op- 
erations, new  programming  plans 
(Continued  on  Page  2) 

FCC  Denies  WJZ  Request 
To  Take  KOB  Off  770  Kc. 

Washington  Bureau  of  RADIO  DAILY 

Washington — Because  the  status 
of  KOB,  Albuquergue,  cannot  be 
determined  until  the  final  disposi- 
tion of  the  770  and  1030  channels  is 
worked  out,  the  FCC  yesterday  de- 
nied the  petition  by  WJZ.  New 
(Continued  on  Page  2) 


Chicago  —  Seventeen  manufactur- 
ers of  television  sets,  including  both 
members  of  the  Radio  Manufactur- 
ers Association  and  non-members, 
met  at  the  Palmer  House  here  Tues- 
day to  outline  a  series  of  meetings 
which  the  manufacturers  would  spon- 
sor in  TV  cities  throughout  the  coun- 
try for  stimulation  of  TV  dealers  so 
that  they  could  do  a  more  effective 
selling  job  and  increase  TV  set  sales. 
Twenty-one  persons   attended  the 


Public  Hearing  Set 
On  Wired  Radio  Issue 

The  New  York  State  Public  Ser- 
vice Commission  yesterday  ordered 
hearings  on  complaints  received 
about  the  daily  broadcasts  of  adver- 
tising, news  and  music  over  the 
loudspeaker  system  in  Grand  Cen- 
tral Terminal.  The  Commission  in  a 
closed  session  said  the  first  hearing 
will  be  held  on  Wednesday,  Decem- 
ber 21  at  10:30  a.m.  at '  the  New 
York  offices  located  in  the  Wool- 
worth  Building. 

The  chairman  of  the  Commission, 
(Continued  on  Page  3) 

Seeking  Historical  Data 
For  Radio  Pioneers  Club 

Following  a  meeting  yesterday  of 
the  executive  committee  of  the  Ra- 
dio Pioneers,  president  William  S. 
Hedges  announced  that  question- 
naires would  be  put  in  the  mail  this 
week  for  the  purpose  of  gathering 
(Continued  on  Page  3) 

Sales  Factors  Emphasized 
By  RCA  Victor  Speaker 

Buffalo — Four  factors  which  may 
prove  decisive  in  the  business  re- 
evaluations  of  1950  were  cited  yes- 
terday by  Carl  V.  Haecker,  mer- 
(Continued  on  Page  2) 


meeting  which  was  presided  over  by 
George  Gardner  of  Wells-Gardner  & 
Company,  Chicago  set  manufactur- 
ers. Gardner  presided  in  absence  of 
R.  C.  Sprague  of  Sprague  Electric 
Company,  North  Adams,  Mass.,  who 
was  unable  to  attend  due  to  death  of 
his  father-in-law.  A  committee  was 
appointed  to  study  the  proposed 
meetings  for  TV  set  dealers  which 
will  be  patterned  after  the  successful 
(Continued  on  Page  7) 


Major  league  baseball's  re- 
alignment of  its  radio-broad- 
cast policy  is  not  expected  to 
effect  the  number  of  pro- 
gramming hours  devoted  to 
play-by-play  game  description 
over  the  airwaves,  it  was  re- 
vealed yesterday  at  the  major 
league's  winter  meeting  now 
in  progress  at  New  York's 

(Continued  on  Page  3> 

Avery  Named  Prexy 
Of  Radio  Reps  Group 

Lewis  H.  Avery  of  Avery-Knodel. 
Inc.  yesterday  was  elected  president 
of  the  National  Association  of  Radio 
Station  Representatives  at  the  or- 
ganizations annual  meeting  in  New 
York,  according  to  T.  F.  Flannigan. 
managing  director  who  was  elected 
to  succeed  himself  in  that  position. 
Avery  had  been  treasurer  for  the 
past  year. 

Other  officers  elected  include: 
(Continued  on  Page  21 

Church-Station  Operation 
May  Get  FCC  Scrutiny 

Washington  Bureau  of  RADIO  DAILY 

Washington — Raising  a  question 
as  to  the  continued  licensing  of  such 
stations  as  WWL,  New  Orleans, 
FCC  hearing  examiner  J.  D.  Bond 
has  proposed  to  deny  the  applica- 
tion of  fundamentalist  preacher. 
(Continued  on  Page  2) 


Demonstration 

TV's  power  of  demonstration, 
cflen  pointed  out  as  a  boon  to 
advertisers,  was  put  to  work  for 
the  Red  Cross  yesterday  by 
George  F.  Putnam  on  his  "Head- 
line Clues"  show  over  Du  Mont. 
Putnam,  while  on  the  air,  donat- 
ed a  pint  of  blood  to  the  Red 
Cross  Christmas  Gift  Of  Life 
Campaign  to  demonstrate  ease 
and  painlessness  of  procedure, 


TV  Manufacturers  Meet 

To  Plan  Service  Schools 


2 


Vol.  49,  No.  50     Thur.,  Dec.  15,  1949     10  Cts. 


JOHN  W.  ALICOATE     :     :  Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :    Business  Manager 

Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y„  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicoate, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily. 
J5ul  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Cfble  address:  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen   Kushner.  Manager 
6425  Hollywood  Blvd.        Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older,  Chief        6417  Dahlnnega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
612  N.  Michigan  Ave. 
Phone:  Superior  7-1044 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postomce  at  New  York.  N.  Y., 
under  the  act  of  March  3,  1879. 


 f  INANCIAL  

NEW  YORK  STOCK  EXCHANGE 

Net 

High    Low    Close  Chg. 

ABC    t*A      83/8      8%  +  V? 

Admiral  Corp.  183-4    18V4    18'/4  —  V4 

Am.  Tel.  &  Tel.... 146%  146S/8  146%  +  V4 

CBS  A    28i/8    27%    27%  —  % 

CBS   B    28       28  28   

Philco    33%    33  33   

Philco   pfd   82       82       82      —  1 V2 

RCA  Common  .  13  12%  12%  +  Va 
RCA  1st  Dfd.  73%    73%    73%  —  % 

Stewart-Warner  12%  12%  12%  +  % 
Westinghouse    .  ...  32       31%    32      +  % 

Westinghouse   pfd.  102      102  102   

Zenith  Radio    32%    32%    32%  —  3/4 

OVER  THE  COUNTER 

Bid  Asked 

DuMont  Lab   14%  15% 

Stromberg-Carlson    10%  12 

WCAO   (Baltimore)    17  20 

WJR    (Detroit)    7%  8 


Wedding  Bells 

Ann  Cornish,  director  of  recorded 
music  for  WQXR,  was  married  on 
December  10  to  Richard  Weingart, 
chairman  of  the  board  of  the  Gener- 
al Register  Corp.  The  couple  will 
spend  two  months  in  London,  Paris, 
Rome  and  Sicily.  Mrs.  Weingart  is 
on  a  leave  of  absence  from  the  sta- 
tion. 


RCA  INSTITUTES,  INC. 

■^357  A  Service  of 

^^^y  Radio  Corporation  of  America 
Oih-  of  tin*  lending  and  oldest  hcIiooIh 
of  Radio  Tc?clinnIo(*y  in  America,  of- 
fers its  trained  Radio  and  Television 
technicians  to  the  Broadcasting  In- 
dustry. 

Our   graduate*  have 
lit  f  In      Telephone  Licen$mt 
Address  inquiries  to 
Placement  Director 
RCA  INSTITUTES,  Inc. 
350  W.  4th  St.,  New  York  14,  N.  Y 


==RADIO 

Church-Station  Operation 
May  Get  FCC  Scrutiny 

(Continued  from  Page  1) 

Wendell  Zimmerman,  for  a  new  sta- 
tion in  Kansas  City,  Mo.,  but  de- 
ferred approval  of  the  competing 
application  of  the  reorganized 
Church  of  Jesus  Christ  of  Latter 
Day  Saints.  He  explained  that  the 
operation  of  a  broadcast  station  by 
a  church  is  a  matter  the  Commis- 
sion will  explore  early  next  year  in 
connection  with  Baptist  church  ef- 
forts to  win  authorization  for  a  net- 
work of  low-powered  FM  stations 
in  the  88-92  m.c.  Band. 

WWL  is  licensed  to  Loyola  Uni- 
versity, a  Catholic  institution.  Bond 
said  the  Constitutional  question  in- 
volved in  such  grants  will  be  ex- 
plored by  the  Commission,  with  the 
import  of  the  eventual  decision  to 
extend  beyond  the  mere  question  of 
grants  of  FM  stations  to  the  Baptist 
applicants. 

The  facilities  sought  are  the  1380 
band,  with  five  kilowatts.  The  re- 
organized church  would  operate  in 
Independence,  Mo. 

In  the  case  of  Zimmerman,  a  for- 
mer associate  of  the  hate-preacher, 
Gerald  L.  K.  Smith,  Bond  found  the 
applicant  of  dubious  financial  sta- 
bility. 

The  application  was  the  subiect  of 
bitter  controversy  in  the  Kansas 
City  area,  with  representatives  of 
responsible  Negro  and  Jewish 
groups  and  other  Protestant  church- 
men opposed  to  a  grant  to  Zimmer- 
man. There  was  considerable  sup- 
oort  for  Zimmerman  also,  with  the 
Commission  assured  that  Zimmer- 
man has  recanted  and  should  not  be 
considered  to  share  the  racial  and 
religious  views  of  Smith. 

Bond  appeared  to  accept  the  re- 
cantation, and  found  that  Zimmer- 
man should  not  be  disqualified  on 
the  ground  of  his  racial  or  religious 
views,  relying  largely  upon  the  fact 
that  many  of  his  accusers  have  not 
personally  heard  him  voice  such 
views  and  were  not  willing  to  hear 
him  now  or  read  from  his  writings. 


Mutual  Web  Board 

Meeting  In  Chicago 

(Continued  from  Page  1) 

and  new  billings  in  prospect  for  the 
web  for  next  year.  The  board  will 
also  discuss  TV  matters  particularly 
the  advisability  of  forming  a  Mutual 
web  at  this  time. 

In  Chicago  to  attend  the  meeting 
are:  President  White,  Theodore 
Streibert  and  Jack  Poppele  from 
New  York;  E.  K.  Antrim  and  Frank 
Schreiber  from  WGN,  Chicago; 
Lewis  Allen  Weiss  and  Willett 
Brown  from  Don  Lee,  Los  Angeles; 
Linus  Travers  and  Tom  O'Neill 
fiom  Yankee  Network,  Boston;  H. 
K.  Carpenter,  WHK,  Cleveland  and 
Ted  Campeau,  CKLW,  Detroit. 


Williams  Joins  WVNJ 

Newark — Bill  Williams,  formerly 
a  WOV  and  WNEW  disc  jockey,  has 
been  signed  by  WVNJ  in  Newark  to 
conduct  a  daily  three-hour  record 
program. 


DAILY=== 

FCC  Denies  WJZ  Request 
To  Take  KOB  Off  770  Kc. 


(Continued  from  Page  1) 

York,  that  the  New  Mexico  station 
be  removed  from  the  770  band.  The 
question  of  a  channel  for  KOB  has 
been  the  subject  of  continued  diffi- 
culty for  a  decade,  but  as  the  FCC 
pointed  out  yesterday,  WJZ  has  it- 
self recognized  the  impossibility  of 
settling  it  satisfactorily  without  re- 
gard to  the  overall  clear  channel 
problem. 

The  Commission  observed  that 
under  its  rules  the  KOB  special  ser- 
vice authorization  cannot  be  ex- 
tended beyond  March  1  of  next 
year,  so  that  the  only  matter  de- 
cided yesterday  was  how  KOB 
should  operate  until  then. 

No  compelling  reason  was  found 
for  a  temporary  shift  in  the  KOB 
channel. 

Sales  Factors  Emphasized 
By  RCA  Victor  Speaker 

(Continued  from  Page  1) 

chandise  display  manager  of  RCA 
Victor,  before  the  Adcraft  Forum  of 
the  Greater  Buffalo  Advertising 
Clubs. 

Aggressive  sales  planning,  aggres- 
sive advertising,  aggressive  window 
displays,  and  aggressive  point-of- 
sale  display  were  given  as  the  in- 
gredients for  success  by  Haecker. 
Retailers  who  have  adopted  these 


Thursday,  December  15.  1949 


Avery  Named  Prexy 
Of  Radio  Reps  Group 

(Continued  from  Page  1) 

vice-president,  Richard  Buckley  of 
John  Blair  Co.;  secretary,  James  Le 
Baron  of  Ra-Tel  Representatives 
Inc.;  and  treasurer,  Joseph  Timlin 
of  the  Branham  Co. 

Frank  Headley  of  Headley-Reed, 
last  year's  president  was  automati- 
cally elevated  to  the  Board  of  Di- 
rectors, and  Joseph  Weed  of  Weed 
Co.  was  newly  elected  to  the  board. 
Joseph  Katz  of  Katz  Agency,  is  serv- 
ing third  term  as  director. 

Flannigan  said  that  the  group 
unanimously  accepted  the  former 
treasurer's  projected  budget  for  1950 
and  pointed  out  that  this  budget 
called  for  increased  expenditures  in 
promoting  radio  spot  sales. 


To  Continue  Adaptations 

Hallmark  Players  will  continue  to 
use  adaptations  in  addition  to  ori- 
ginal scripts  by  well  known  writers. 
The  use  of  the  original  scripts  does 
not  alter  programming  policy. 


practices  "will  almost  invariably 
emerge  ahead  of  those  who  do  not," 
he  said. 

Haecker  presented  each  member 
of  the  audience  with  a  capsule  con- 
taining a  summary  of  his  talk  to 
dramatize  the  four  factors. 


New  Gnu 


Mother  Gnu  poses  for  her  first  picture  with  her  brand  new  baby 
girl.  It  was  a  big  event  in  the  Washington  Zoo. 

There's  something  new  in  the  Baltimore  radio  market,  too.  It's  about 
the  big  plus  audience  that  W-I-T-H  delivers. 

You  probably  know  that  W-I-T-H  produces  more  regular  home  listen- 
ers-per-dollar  than  any  other  station  in  town.  Now  a  recent  survey 
made  under  the  supervision  of  the  Johns  Hopkins  University  shows 
that,  in  addition,  34.6%  of  all  the  radios  playing  in  drug  stores  were 
tuned  to  W-I-T-H! 

This  means  that  a  little  money  goes  a  long  way  on  W-I-T-H.  It 
means  that  from  W-I-T-H  you  get  real  low-cost  results.  So  call  in  your 
Headley-Reed  man  and  get  the  whole  story  today. 


Thursday.  December  15.  1949 


RADIO  DAILY 


3 


Public  Hearing  Set 
On  Wired  Radio  Issue 


(Continued  from  Page  1) 

Benjamin  Feinberg,  said  "The  Com- 
mission has  received  many  com- 
plaints that  the  New  York  Central 
Railroad  is  compelling  passengers 
waiting  in  its  station  to  listen  to  cer- 
tain commercial  and  other  broad- 
casts. Passengers  of  course,  have  no 
choice  in  the  use  of  a  railroad  ter- 
minal. They  are  forced  to  use  it  in 
order  to  get  to  their  destination. 
They  pay  for  the  right  to  use  the 
terminal.  They  are  not  there  at  the 
sufferance  of  the  railroad." 

"Full  Consideration"  To  Be  Given 

Feinberg  continued  "The  sugges- 
tion that  the  railroad  can  take  ad- 
vantage of  the  enforced  presence  of 
its  passengers  to  compel  them 
against  their  will  to  listen  to  points 
of  view  which  its  management  or 
lessee  selects,  whether  regarding 
commercial  products,  political  mat- 
ters or  current  events,  is  one  which 
the  Commission  feels  should  be  most 
carefully  studied  and  explored." 

He  added  that  "full  consideration 
will  be  given  to  these  questions  and 
any  others  which  relate  to  this  prac- 
tice." 

The  broadcasts  which  emanate 
from  the  north  balcony  of  the  ter- 
minal were  begun  on  October  1. 
They  are  heard  17  hours  a  day  from 
7  a.m.  to  midnight. 

The  railroad  has  said  that  the 
money  received  through  the  broad- 
casts is  helpful  in  carrying  on  sta- 
tion services.  An  estimated  $1,800 
weekly  is  received  from  the  lessee 
of  the  public  address  system,  The 
Terminal  Broadcasting  Company. 
The  company  says  organ  selections 
and  classical  music  occupy  about  80 
per  cent  of  the  broadcast  time. 


Covers  Hotel  Opening 

Miami— Scott  Bishop,  WIOD  pro- 
gram director,  was  in  Captain  Eddie 
Rickenbacker's  party  which  flew  to 
San  Juan,  Puerto  Rico  December  9 
for  the  opening  of  the  new  Caribe- 
Hilton  Hotel.  Bishop  had  tape  re- 
corder aboard  the  Eastern  Air  Lines 
Constellation  which  carried  such 
notables  as  hotel  owner  Conrad 
Hilton,  Gloria  Swanson  and  her 
daughter  Michelle  Farmer,  Alexis 
Smith,  Craig  Stevens,  Robert  Pres- 
ton, Janis  Carter,  Leo  Carrillo,  Jon 
Hall  and  others.  Bishop  rounded  out 
a  half-hour  of  interviews  and  de- 
scription of  the  three-day  trip  for 
play-back  on  his  station  Monday, 
December  12. 


Magnavox  Sales  Up 

Fort  Wayne,  Ind.  —  Magnavox 
Company  sales  topped  $3  million 
during  November,  Richard  A. 
O'Connor,  president,  told  stockhold- 
ers at  a  meeting  on  Tuesday.  Sales 
in  October  were  $2.7  million  and 
$3,150,000  in  November,  he  reported. 

O'Connor  said  sales  in  the  quarter 
ending  on  September  30  were  $4.3 
million  and  he  indicated  that  De- 
cember sales  would  equal  those  in 
November. 


Baseball  Broadcasting  Skeds 
Discussed  At  N.  Y.  Meeting 


(Continued 

Commodore  Hotel.  Ford  Frick, 
president  of  the  National  League 
says  that  he  understands  the  think- 
ing of  National  League  clubs  on  the 
policy  realignment  but  does  not  ex 
pect  to  make  an  announcement  re 
garding  radio  until  later  today  or 
possibly,  tomorrow. 

The  American  League's  radio  di- 
rector, Al  C.  McEvoy,  said  yesterday 
that  no  announcements  affecting  his 
league  would  be  made  until  after 
the  first  of  the  year  since  whatever 
is  decided  at  the  meeting  must  first 
be  ratified  by  the  league's  eight 
clubs. 

Several  Proposals  Made 

Discussing    Tuesday's  premature 
leak  of  Mutual's  proposal  to  broad 
cast  the  "game  of  the  day"  to  web 
affiliates   in   n  o  n   baseball  cities, 
league  and  club  officials  said  that 
several  such  proposals  had  been  ad 
vanced  by  networks  but  that  no 
decision  could  be  made  without  full 
agreement  from  all  16  clubs  con 
cerned  and  pointed  out  that  "it  will 
take  some  time  to  reach  an  agree 
ment  acceptable  to  all  clubs."  This 
opinion  was  concurred  in  by  Abe 
Schechter,  Mutual  vee-pee  in  charge 
of  news  and  special  events.  He  said 
that  the  proposal  was  an  involved 
one  and  that  he  regretted  the  pre- 
mature disclosure  of  negotiations. 

Attendance  Decline  Explained 

Questioned  by  Radio  Daily,  club 
owners  and  officials  were  unani 
mous  in  attributing  the  fall  in  last 
year's  attendance  to  "normal  busi 
ness  trends,"  and  none  would  say 
that  radio  and  TV  baseball  coverage 
had  adversely  affected  baseball's 
box  offices. 

Most  were  emphatic  in  expressing 
the  belief  that  radio  had  "played  a 
considerable  part"  in  building  game 
attendance  over  recent  years  and 
said  that  television  coverage  "should 
further  stimulate  box  office  action. 
A  few  officials  stated  that  it  was 
really  too  soon  to  tell  what  effect 
video  would  have  on  the  box  offices. 
Frick  Expresses  Opinion 
Ford  Frick,  expressing  a  "personal 
opinion,"  said  that  radio  has,  and 
TV  should,  stimulate  interest  in  the 
game.  Branch  Rickey,  Brooklyn 
Dodgers  chief,  said  he  believed  that 
"TV  can't  hurt  us  and  most  probably 
will  help  us."  Brooklyn  was  one  of 
the  few  clubs  which  showed  an  in- 
crease in  attendance  last  year. 

The  realignment  of  broadcast 
policy  was  brought  on  by  a  Justice 
Department  ruling  that  no  major 
league  broadcast  may  be  carried  in 
a  minor  league  town  where  a  ball 
game  actually  is  in  progress.  Other 
than  this  stipulation,  the  effect  of 
the  government  agency  ruling 
should  be  to  lift  all  other  bars  on 
radio  broadcasting  of  ball  games. 

In  the  past,  no  major  league  game 
could  be  aired  in  a  minor  league 
town  without  consent  of  the  major 
and  minor  league  clubs  concerned. 
This  was  done  to  prevent  broadcasts 
from  hurting  minor  league  game  at- 


from  Page  1) 

tendance,  but  has  been  changed  to 
prevent,  through  technicalities, 
charges  that  radio  made  the  nation- 
al game  subject  to  anti-trust  laws. 

The  reason  for  delay  in  announc- 
ing the  new  broadcast  alignment  is, 
by  admission  of  both  leagues,  the 
fact  that  the  subject  is  so  involved 
that  to  date  no  one  has  known  ex- 
actly how  to  solve  the  problem.  The 
major  leagues,  of  course,  are  anx- 
ious to  protect  the  interests  of  their 
minor  league  properties. 

Simply  stated,  the  Justice  Depart- 
ment ruling  provides  that  a  broad- 
cast may  be  made  from  any  ball 
game  to  any  city  in  the  nation,  pro- 
vided there  is  not  a  professional  ball 
game  in  progress  in  that  city  at  the 
time  of  the  broadcast.  A  three  and 
one  half  hour  prohibited  broadcast 
period  was  set  in  the  case  of  single 
games  and  a  five  and  one  half  hour 
period  for  double  headers. 

In  other  words,  according  to 
Frick,  there  is  nothing  to  prevent 
the  broadcast  of  a  major  league 
afternoon  game  if  the  local  club  is 
playing  that  night. 

To  further  complicate  matters  for 
the  leagues,  the  Washington  ruling 
applies  only  to  AM  and  FM  trans- 
mission and  not  to  video. 

Robinson  Gets  Award 

Jackie  Robinson,  the  Brooklyn 
second  baseman  who  was  recently 
signed  by  ABC  for  a  sports  pro- 
gram, yesterday  received  the  George 
Washington  Carver  Memorial 
Award  from  Frank  Gannett  of  the 
Gannett  Newspapers  and  baseball 
Commissioner  Happy  Chandler.  Fol- 
lowing the  ceremonies,  which  were 
televised  last  night  on  NBC's  "Camel 
News  Caravan,"  Robinson  told  Radio 
Daily  that  he  "would  like  very 
much  to  make  a  permanent  career 
of  broadcasting  provided  I  could  tie 
it  in  with  my  boy's  clubs  activities." 
He  pointed  out  that  his  years  as  a 
player  were  limited,  and,  seconded 
by  Mrs.  Robinson,  said  that  he  was 
"thrilled"  with  the  ABC  program 
which  starts  Jan.  22,  1950. 


Watch  Company  Buys 
NBC  'Detective'  Series 


"Richard  Diamond,  Private  Detec- 
tive," the  sixth  NBC-built  program 
to  be  sold  in  recent  months,  has  been 
purchased  by  the  Helbros  Watch 
Company  for  sponsorship  in  early 
March,  1950,  it  was  revealed  yester- 
day. Dick  Powell  is  starred  and,  ac- 
cording to  an  NBC  spokesman,  will 
participate  in  one  commercial  each 
week. 

Other  NBC  packages  which  have 
found  sponsors  recently  include: 
'Dragnet"  (Liggett  &  Meyers  for 
Fatima),  "Baby  Snooks"  (for  Turns 
by  Lewis-Howe  Co.),  "The  Halls  of 
Ivy"  (Schlitz  Brewing  Co.),  "Screen 
Directors  Playhouse"  (RCA-Victor) , 
and  "One  Man's  Family"  (Miles 
Laboratories).  Dorland  Co.  is  the 
agency  for  Helbros. 


WWDCInWashingfon 
Sold  To  WOL  Owners 


(Continued  from  Page  1) 

today's  sale,  the  Peoples  Broadcast- 
ing Corp.,  will  operate  on  1450  kilo- 
cycles using  the  call  letters  WOL 
with  the  total  power  of  250  watts 
and  a  250  watt  booster.  Capital 
Broadcasting  will  retain  its  WWDC 
call  letters  and  operate  on  1260  kilo- 
cycles with  5,000  watts  of  power. 
Both  FM  stations  will  remain  at 
their  present  dial  positions. 

Also  Owns  WRFD 

The  Peoples  Broadcasting  Corp. 
also  owns  station  WRFD  in  Worth- 
ington,  Ohio,  a  suburb  of  Columbus. 

Negotiations  were  conducted  on 
behalf  of  the  Peoples  Broadcasting 
Corp.  by  James  R.  Moore,  general 
manager. 

Capital  was  represented  by  Ben 
Strouse,  vice-president  and  general 
manager,  and  Thomas  N.  Dowd  of 
the  law  firm  of  Pierson  and  Ball, 
Washington.  Howard  Stark,  New 
York,  was  the  broker. 

The  sale  raises  a  question  about 
the  future  of  WCFM,  local  coopera- 
tively-owned FM  station.  WCFM  is 
heavily  in  debt  to  the  Ohio  group, 
and  it  is  not  unlikely  that  with  the 
shift  of  support  to  the  newly-pur- 
chased outlet  WCFM  may  turn  in 
its  license. 


Seeking  Historical  Data 
For  Radio  Pioneers  Club 


(Continued  from  Page  1) 

authentic  data  on  the  early  days  of 
broadcasting.  Questionnaires  will  go 
to  some  400  members  including  110 
new  members  who  have  joined  the 
past  month,  and  they  will  be  asked 
to  set  down  "firsts"  with  which  they 
were  actually  connected,  also  addi- 
tional interesting  and  exact  experi- 
ences during  their  pioneer  radio 
days.  Work  will  be  headed  by 
Charles  Hodges,  chairman  of  the 
Historical  Recording  Committee. 
Historical  data  will  be  printed  in  the 
membership  roster  book. 

Woods,  Kaltenborn,  Kobak  Named 

Hedges  also  announced  that  he 
had  appointed  H.  V.  Kaltenborn, 
Mark  Woods  and  Edgar  Kobak  as 
nominating  committee  for  the  elec- 
tion of  officers  to  be  held  in  the 
spring  at  the  annual  banquet.  Jos- 
eph Barnett  was  appointed  chair- 
man of  the  banquet  committee. 

Those  present  at  the  executive 
committee  meeting  were:  Mr. 
Hedges,  H.  V.  Kaltenborn,  O.  B. 
Hanson,  Charles  Hodges,  Jos.  Bar- 
nett, Charles  Keller,  A.  L.  Alexan- 
der, Dorothy  Gordon  and  M.  H. 
Shapiro  (for  Carl  Haverlin). 


Will  Cover  Testimonial  Dinner 

WMGM  will  broadcast  a  part  of 
a  testimonial  dinner  in  honor  of 
Walter  P.  Reuther,  president  of 
the  UAW  and  v-p  of  the  CIO,  on 
Friday,  December  16  from  10  to  11 
p.m.  The  chairman  of  the  affair 
being  held  in  the  Grand  Ballroom 
of  the  Hotel  Astor  will  be  Gov. 
Chester  Bowles  of  Connecticut. 


I 


JUNE  CHRISTY 


SAMMY  KAYE 


.  joins  the  Thesaurus  family! 
featured  with  the  Johnny  GuaraJeri  Quintet, 
new  idea  in  sophisticated  rhythm. 


TEXBENEKE 

bz  Beneke  Show  presents  all  the 
Glenn  MiQer  favorites  plus  all  the  top  tunea 
silable  through  any  other  source. 


Showmanship  and 


ARL  WILD 

.  featured  soloist  with  the 
Ion  Concert  Players.  Rich 
terpretarions  of  popular  classics 
d  standard  favorites  ...  a 
rtV-ct  prestige  show! 


These  stars  and  shows  too! 


YOURS  for  easier, 

more  saleable 
programming 


IT'S  BIG  news  for  every  local  broadcaster! 
More  big  names,  more  big  shows  than  ever 
before  are  coming  your  way  in  the  new 
Thesaurus.  We're  drawing  upon  the  whole 
ghttering  array  of  RCA  Victor  recording  talent 
. . .  plus  other  big  name  stars . . .  building  com- 
mercial radio  programs,  designed  to  sell!  More 
economically,  more  effectively,  more  profitably! 

Look  at  the  advantages  that  only  the  new 
Thesaurus  brings  you: 

1.  Comprehensive  programming  .  .  .  broader  variety 
of  .irt  is  is  and  groups  with  continuing  flow  of  fresh 
selections — all  the  top  tunes! 

2.  Greater  number  of  broadcast  hours  . . .  features  to 
fill  your  needs  for  every  time  segment,  with  sure 
sales  appeal  for  local  sponsors. 

3.  Steady  supply  of  weekly  continuity,  special  holiday 
and  seasonal  shows.  Your  scripting  problems  are 
taken  over  by  our  network-experienced  writers. 

4.  Promotion  that  ensures  commercial  sales  .  .  .  spon- 
sor-selling brochures  and  audience-building  pro- 
motion kits  with  locally  slanted  advertising  and 
publicity  material. 

If  you  want  easier  programming,  more 
sponsors,  bigger  profits— RCA's  new  era  in 

»'  Inquire  now' 


RADIO  DAILY: 


Thursday.  December  15,  1949 


AGENCIES 


THE  ADVERTISING  COUNCIL 
has  issued  1950  campaign  guide 
for  advertisers  and  media  in  advance 
of  next  year's  Stop  Accidents  Cam- 
paign. The  booklet  contains  exam- 
ples of  how  radio  and  television 
stations  and  others  can  help  to  re- 
duce accidents.  Young  &  Rubicam's 
Chicago  office  prepared  the  guide 
for  the  council. 


TOM  MALONEY,  partner  of 
Newell-Emmett  Company,  will  be- 
come an  executive  officer  of  Cecil 
&  Presbrey,  Inc.,  on  January  3. 
Newell  -  Emmett  is  dissolving  its 
partnership  on  December  31,  and  a 
new  corporation,  Cunningham  & 
Walsh,  Inc.,  will  take  over.  Some  of 
Maloney's  associates  at  Newell-Em- 
mett will  join  him  in  his  new  post. 


JOHN  de  BEVEO  has  been  named 
media  director  fo  the  Ward  Whee- 
lock  Company.  He  was  formerly 
with  BBD&O. 


QUENTLN  I.  SMITH  has  been 
elected  a  v-p  of  Albert  Frank-Guen- 
ther  Law,  Inc. 


G.  HAROLD  JOHANSON  has 
been  appointed  assistant  production 
manager  of  Lynn  Baker.  He  was 
formerly  with  Young  &  Rubicam. 


GREENMAN-SHERRILL  FURNI- 
TURE CORPORATION  has  ap- 
pointed Victor  A.  Bennett  Company. 


WADSWORTH  H.  MULLEN,  di- 
rector of  the  Magazine  Advertising 
Bureau,  will  speak  before  the  Ad- 
vertising and  Selling  Course  con- 
ducted by  the  Advertising  Club  of 
New  York,  December  15.  He  will 
speak  on  the  place  of  magazines  in 
advertising. 

GEORGE  AKINS,  president  of 
Walsh  Advertising  Company,  Limi- 
ted, Montreal,  announces  a  program 
of  expansion  in  the  agency's  Toron- 
to radio  department,  including  plans 
for  provision  of  complete  television 
services  immediately  upon  the  ad- 
vent of  visual  broadcasting  in  Ca- 
nada. J.  Everett  Palmer  has  been 
appointed'  radio  director  for  the 
Toronto  office,  bringing  to  the  agen- 
cy a  10-year  background  to  the  agen- 
radio  experience,  principally  in  the 
Maritime  Provinces.  He  will  also 
serve  as  co-director  of  the  television 
department,  in  association  with 
Charles  D.  Truman,  who  joined 
Walsh  earlier  this  year,  after  more 
than  20  years'  experience  in  agency, 
newspaper  and  show  business,  in 
Canada  and  the  United  States. 


Active  Investor  with  $20,000.00  tor 
tiolf  interest  in  Plastic  Lipstick  Stamp 
with  Lipstick.  Details  for  Business  and 
immediate  Sales  plans  completed.  Tre- 
mendous potential.  Principals  only. 
Box  292,  RADIO  DAILY,  1501  Broad- 
way, N.  Y.  C. 


Wan  About  Munhuttun.  . .  ! 

•  •  •  THE  MORNING  MAIL:  Alan  Courtney,  WGBS'  (Miami)  alert 
disc  jock,  takes  his  pen  in  hand  today  to  applaud  our  recent  stand  on  all 
this  television  hysteria  and  the  foolishness  of  selling  radio  short.  Alan, 
who's  celebrating  his  21st  year  in  radio  and  who  has  introduced  more 
ideas  and  innovations  to  the  industry  than  you  can  shake  a  microphone 
at,  delivers  himself  of  this  tirade:  "Let  me  tell  you  something,  kiddo.  Radio 
hasn't  even  scratched  the  surface  of  its  tremendous  potential — especially 
in  the  vast  numberless  towns  and  cities  of  this  country.  Even  New  York 
can  stand  many  'hypos'  in  radio  but  the  'status  quo'  of  frightened  and 
showmanless  'showmen'  dominate  the  scene.  If  radio  dies,  it  won't  be  a 
'natural'  death.  As  lack  Gould  so  aptly  put  it  in  the  Sunday  Times,  it'll 
be  a  spectacular  case  of  committing  hari  kiri.  Now's  the  time  for  all  good 
radio  men  to  get  together  and  promote  radio  on  an  adult  scale.  Otherwise 
radio  may  have  the  unique  distinction  in  history  of  having  'died  of  old 
age'  before  reaching  maturity.  Brother,  whal  I  wouldn't  give  to  prove  my 
beliefs  with  some  progressive  station.  Who  knows,  maybe  L950  will  find 
me  running  my  own  station." 

■fr      ft      tz  ft 

•  •  •  Joe  Franklin's  WJZ  11:30  Sat  ayem  stanza,  "Joe 
Franklin's  Record  Shop,"  is  being  expanded  to  five  nights  a  week 
from  11:35  to  midnight  starting  Dec.  19th.  And  as  a  prelude  to  a 
pretty  ambitious  vaudeville  show  that  he's  planning  to  run  as  a 
two-a-day  attraction  in  a  legit  house  during  1950,  Joe  is  readying 
his  annual  New  Year's  Eve  Comedy  Frolics  skedded  for  Carnegie 
Hall.  He's  already  lined  up  such  attractions  as  Morey  Amsterdam, 
Jack  Carter,  Myron  Cohen,  Diosa  Costello,  etc.,  for  the  holiday 
bilL 

ft  ft  ft  ft 
•  •  •  AROUND  TOWN:  Wayne  Coy.  Chairman  of  the  FCC,  is 
slated  to  make  an  important  pronouncement  on  TV  at  the  annual  Television 
Institute  which  will  be  held  at  the  New  Yorker  Hotel  Feb.  6-8.  He'll  speak 
on  "Is  the  FCC  Delaying  Television  Progress?".  .  .  .  An  ambitious  press 
agent  tried  to  plant  a  story  that  electronic  waves  were  the  cause  of  the 
water  shortage  in  N'Yawk.  He  recommended  that  radio  and  TV  suspend 
for  two  weeks  in  order  to  Increase  the  rainfall.  .  .  .  New  Yorker  mag 
credited  with  stirring  up  the  resentment  of  New  York  Central  commuters 
regarding  the  commercial  sound  systems  in  Grand  Central  station.  .  .  . 
In  case  you're  wondering  why  Arturo  Godfrey  sometimes  kiddingly  refers 
to  the  Mariners  Quartet  as  3  Pops  and  a  Poop — it's  because  while  all  four 
lads  are  married.  Big  Jim  Lewis  is  the  only  one  without  child. 

ft        ft        ft  ft 

•  •  •  Aside  to  Allen  Funt:  While  we  love  Henny  Youngman 
dearly,  we'd  like  your  show  even  more  if  you  didn't  go  in  for 
guestars  but  stuck  to  your  original  format  of  pouncing  on  the 
unwary.  In  our  book,  your  show  is  not  only  one  of  the  most 
original  ideas  on  the  nets — it's  also  one  of  the  best.  If  your  agency 
or  sponsors  insist  upon  using  guestars — why  it's  simple.  Just 
go  out  and  get  yourself  a  new  bankroller,  thass  all. 

ft        ft        ft  ft 

•  •  •  "Judging  from  reports  reaching  us  here  in  the  Midwest," 
wires  WJW's  Walter  Kay.  "you  folks  in  New  York  must  be  spending 
water  like  it  was  money!".  .  .  .  Walter  Kiernan,  one  of  our  favorite  guys 
in  the  wit  dep't,  sez  that  a  N.  J.  saloon  keeper  has  a  sign  in  his  window 
advertising  water  as  $3.75  a  fifth.  "Prob'ly  bottled  in  pond,"  observes  Mr. 
K.  .  .  .  And  Cyril  Armbrister  (producer  of  'Chandu  the  Magician')  sez  that 
New  Yorkes  who  used  to  go  to  Niagara  Falls  for  their  honeymoon  will 
now  be  going  there  for  their  water. 


NEW  BUSINESS 


WNBC,  New  York:  The  Loft 
Candy  Corporation  has  signed  a  52- 
week  renewal  for  participations  in 
the  Mary  Margaret  McBride  pro- 
gram on  a  Monday  thru  Friday 
basis.  The  order  was  placed  through 
the  Lawrence  C.  Gumbinner  Adver- 
tising Agency,  Inc.  A  52-week  con- 
tract for  announcements  in  the 
Norman  Biokenshire  afternoon  pro- 
gram has  been  signed  by  Standard 
Brands.  Inc.  The  order,  calling  for 
announcements  on  Tuesdays,  Wed- 
nesdays and  Fridays,  was  placed 
through  Compton  Advertising,  Inc. 
Colgate  Palmolive  Peet  Company 
have  signed  for  one-minute  an- 
nouncements on  Norman  Broken- 
shire's  morning  program  to  advertise 
Fab.  The  52-week  contract,  calling 
for  sponsorship  on  Mondays,  Wed- 
nesdays and  Fridays,  was  placed 
through  William  Esty  Company. 
Procter  &  Gamble  Co.  has  signed  a 
52-week  contract  renewing  their 
sponsorship  of  a  six-days-a-week 
station  break  schedule  on  WNBC. 
Benton  &  Bowles,  Inc.  is  the  agency. 
Arnold  Bakers,  Inc.  has  renewed 
sponsorship  of  the  5.00  p.m.  station 
break  on  Mondays,  Wednesdays  and 
Fridays.  The  13-week  contract  was 
placed  through  Benton  &  Bowles, 
Inc. 


WBAL-TV,  Baltimore:  Consolida- 
ted Gas,  Electric  Light  &  Power 
Company,  Baltimore,  begins  second 
year  sponsorship  of  "Industry  Looks 
at  Baltimore  Opportunity"  Wednes- 
day 7:  00  to  7: 10  p.m.  SOS,  through 
McCann-Erickson,  has  renewed  13- 
week,  twice  weekly  spots,  using  "In 
the  Kitchen  With  Mary  Landis"  as 
sales  medium.  Schindler  Peanut 
Products,  through  Courtland  D.  Fer- 
guson, Inc.,  Washington,  buys  Mon- 
day, Tuesday,  Thursday,  Friday  spot 
campaign.  Contract  runs  through 
June  2nd,  1950.  General  Automatic 
oil  burners  signed  for  an  extensive 
spot  campaign. 


WEVD 
117-119  W  46  St 
HENRY  GREENFIELD,  Mf.  Director    N  Y.  19 


Section  of  RADIO  DAILY.  Thursday.  December  15.  1949 — TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


N.  Y.  BASEBALL  TEAMS  SET  FOR  TV 


TELE  TOPICS 


1_|ANK  LADD  didn't  have  very  much  to 
'  '  do  Tuesday  nite  when  he  subbed  for 
the  vacationing  Milton  Berle  on  the  Tex- 
aco show,  but  most  of  what  he  did  offer 
was  done  well.  Ladd's  dead-panned  re- 
semblance to  Gov.  Dewey  was  a  striking 
contrast  to  Berle's  frantic  antics  and  he 
was  backed  by  a  solid  entertainment  line- 
up that  made  the  stanza  top  vaudeo.  .  .  . 
Highlight  of  the  show  was  a  skit  starring 
Bert  Lahr  as  a  mustached,  bespectacled 
Viennese  doctor.  It  was  burlesque  at  its 
hilarious  best  and  by  far  one  of  the  fun- 
niest bits  TV  has  shown.  Opening  spot 
was  filled  by  the  sensational  Acrornaniacs, 
one  of  the  best  acrobatic  acts  around. 
The  charming  Mary  Hatcher,  of  "Texas, 
L'il  Darlin' "  sang  a  number  from  the 
show,  closing  with  a  brief  duet  with  Ladd. 
The  Ink  Spots,  Gil  Maison's  amusing  ani- 
mal act  and  juggler  Stan  Cavanaugh  were 
all  good.  Only  real  letdown  in  the  show 
was  the  closing  skit  with  Connie  Sawyer 
and  Ladd,  which  was  weak  script-wise. 
Entire  production,  however,  was  most 
pleasant  and  producer  Ed  Cashman  rates 
a  bow  for  this  one. 


\A/E  VE  RAVED  before  about  "Actors 
™  "  Studio,"  and  now  we'd  like  to  reg- 
ister a  wholehearted  rave  for  Ann  Shep- 
herd, who  starred  in  "The  Midway"  on 
the  CBS  stanza  Tuesday  nite.  Her  per- 
formance was  wonderfully  exciting  and 
completely  credible  all  the  way  through. 
.  .  .  Alvin  Boretz,  listed  here  yesterday 
as  scripter  of  DuMont's  "Shoppers  Mati- 
nee," actually  writes  only  the  dramatic 
portion  of  the  show.  .  .  .  Alan  Handley, 
NBC  producer,  is  trying  to  find  a  way  to 
get  a  pygmy  elephant  to  climb  three 
flights  of  stairs.  Handley  is  doing  the 
A&S  Christmas  shindig  on  WNBT  from 
St.  Nicholas  arena  and  the  beast  will  be 
one  of  the  acts.  .  .  .  Weekly  20-minute 
participating  disc  jockey  show  bows  on 
WGN-TV,  Chicago,  Friday,  featuring  Rey 
Blanco  and  Ruthie  Brand.  Two  bank- 
rollers  have  already  signed  for  time.  .  .  . 
Tom  Harmon  will  call  the  plays  on 
KTTV's  coverage  of  the  UCLA  home 
basketball  schedule. 


rvICK  KROLIK,  publicist  for  Schwerin 
Research  Corp.,  has  been  named  TV 
service  exec,  for  the  firm  and  Bill  Snyder 
has  been  named  to  a  similar  post  for 
AM.  They'll  work  to  improve  liaison  and 
coordination  between  research,  program- 
ming and  sales.  .  .  .  Kingman  T.  Moore, 
NBC  director,  lectures  at  Town  Hall  to- 
day. His  topic:  "The  Director  Is  An  Art- 
ist." .  .  .  New  York's  water  shortage  will 
be  the  theme  of  "Hands  of  Murder"  on 
DuMont  tomorrow  nite.  Set  in  the  year 
1952,  play  will  involve  black  marketeers 
and  bootleggers  in  H  O 


Tele  Mfrs.  Planning 
To  Hypo  TV  Dealers 


(Continued  from  Page  1) 

town  meetings  of  radio  technicians 
which  were  held  under  the  auspices 
of  the  RMA  in  New  York,  Philadel- 
phia, Chicago,  Boston,  Atlanta,  Los 
Angeles  and  Washington.  Meetings 
would  be  held  where  stations  are 
now  or  where  planned. 

Sprague,  who  has  served  as  chair- 
man of  the  town  meetings  committee 
for  the  RMA,  while  absent  at  yester- 
day's meeting  will  probably  be  one 
of  the  key  men  in  the  committee  set 
up  comprising  some  fifteen  set 
manufacturers  who  are  both  RMA 
members  and  non-members. 

While  this  is  not  strictly  an  RMA 
group  it  is  expected  that  Bond 
Geddes,  executive  vice-president  of 
RMA,  who  was  here  for  the  Palmer 
House  session,  will  have  an  active 
voice  in  the  pattern  for  the  proposed 
TV  dealer  confabs.  R.  C.  Cosgrove, 
RMA  president,  was  not  here  for  the 
session,  Browning  Howard,  head  of 
the  Philadelphia  public  relations 
firms  bearing  his  name,  was  here  as 
professional  consultant  to  the  group 
and  will  undoubtedly  be  active  in 
the  organizing  of  the  dealer  meet- 
ings. Included  among  the  firms  who 
were  represented  here  at  the  meet- 
ing were:  DuMont,  RCA  -  Victor, 
Motorola,  Stromberg-Carlson,  Cape- 
hart,  Zenith,  Westinghouse,  Philco, 
Admiral,  Hallicrafters,  Crosley  and 
Wells-Gardner. 


Grave  Problem 

George  Lefferts,  director  of 
NBC's  "Kraft  Television  Theater." 
recently  encountered  a  unique 
casting  problem  when  five  char- 
acter actors  refused  to  play  the 
lead  in  the  show's  "Nantucket 
Legend"  aired  last  night.  Role 
called  for  lead  to  deliver  great- 
er portion  of  his  lines  while 
standing  in  a  grave  he  had  dug 
for  himself. 


WENR-TV  Skeds 
Ad  Men's  Kids  Parly 


Chicago  —  Second  annual  Christ- 
mas Party  for  The  Off-The-Street 
Club,  an  organization  for  under- 
privileged youngsters  subsidized  by 
Ihe  American  Federation  of  Adver- 
tising Men,  will  be  aired  by  WENR- 
TV  Dec.  24,  4:30  p.m.,  CST. 

Show  Toppers  To  Participate 

Top  names  of  show  business  will 
take  part  in  the  program  for  the 
youngsters,  the  majority  of  whom 
have  never  seen  a  motion  picture, 
according  to  club  director  Col. 
Auguste  Mathieu. 

Last  year's  party,  aired  by  WBKB, 
brought  donations  for  the  club  from 
viewers  all  over  the  Chicago  area. 
One  viewer,  who  refused  to  publi- 
cize his  gift,  sent  in  a  check  for 
$1,000  "to  be  spent  as  the  club  sees 
best." 


New  British  Station  Claimed 
To  Be  World's  'Most  Powerful 


London — The  world's  most  power- 
ful video  transmitter — that's  what 
BBC  calls  its  new  station  at  Sutton 
Coldfield,  near  Birmingham,  which 
begins  regular  program  service  Sat- 
urday. 

Films  aired  during  test  operations 
by  England's  second  station  have 
been  seen  150  miles  away  at  Ripon, 
in  Yorkshire.  Images  strong  enough 
to  be  photographed  off  the  tube  are 
being  received  in  Leeds — 93  miles 
away — and  in  Liverpool,  nearly  80 
miles  distant,  engineers  for  the  BBC 
said. 

Wakefield,  Yorks  and  Bristol, 
nearly  80  miles  from  the  transmit- 
ter, all  report  good  results,  and  BBC 
claims  that  the  new  outlet  will 
eventually  set  a  world  record  for 
long-distance  transmission.  London 
newspapers  are  playing  up  the  tests, 
pointing  out  that  no  known  station 


in  America  is  capable  of  beating 
Sutton  Coldfield.  It  has  been  said 
also  that  the  new  station  will  not 
utilize  its  full  power  until  regular 
programming  is  begun. 

The  unexpected  range  of  the  sta- 
tion may  cause  the  BBC  to  change 
its  plans  for  further  provincial  sta- 
tions. The  next  one  is  projected  for 
southwest  Yorkshire.  If  Sutton 
Coldfield  overlaps  that  area  BBC 
will  either  modify  the  design  of  the 
third  station  or  move  it  further 
north.  Another  alternative  would 
involve  a  wholesale  reorganization 
of  BBC  plans  to  cover  the  country 
with  TV. 

The  Sutton  Coldfield  outlet  will 
serve  a  potential  6.000,000  viewers 
in  the  industrial  Midlands.  It  will 
carry  programs  originating  at  BBC's 
London  studios  via  radio  relay  and 
coaxial  cable. 


Sponsors  Signed 
On  Hull,  WPIX 
And  WOR-TV 


Despite  rumors  of  a  major  base- 
ball league  ban  on  television  cir- 
culated at  the  end  of  last  season,  the 
three  New  York  teams  have  already 
signed  for  video  coverage  of  the 
1950  schedules. 

The  Brooklyn  Dodgers,  National 
League  pennant  winners,  reflecting 
president  Rickey's  feelings  that  TV 
cannot  hurt  gate  receipts,  have 
signed  a  three  year  pact  for  scan- 
ning of  all  home  games,  night  and 
day,  over  WOR-TV  under  sponsor- 
ship of  F.  &  M.  Schaefer  Brewing 
Co.  through  BBD  &  O. 

Night  Games  Important 

Schaefer  bankrolled  the  Dodgers 
over  WCBS-TV  last  season  but 
moved  to  WOR-TV  because  the 
CBS  flagship  could  not  carry  all 
night  games  in  their  entirety  last 
season  because  of  network  commer- 
cial commitments.  Advent  of  the 
baseball  season  in  April  will  mark 
the  beginning  of  seven-day-a-week 
programming  for  WOR-TV.  which 
will  air  the  games  via  a  special  co- 
axial cable  to  be  installed  from  Eb- 
bets  Field  to  the  station's  transmit- 
ter in  North  Bergen,  N.  J. 

Red  Barber  and  Connie  Desmond 
will  describe  the  games. 

Chesterfield  cigarettes  will  again 
bankroll  the  New  York  Giants 
games  and  is  negotiating  with 
WPIX,  which  carried  the  schedule 
last  season.  Ernie  Harwell  and  Russ 
Hodges  will  be  behind  the  mike. 
Newell-Emmet  is  the  agency. 

For  the  third  successive  year, 
Ballantine  beer  and  ale  will  bank- 
roll the  champion  New  York 
Yankees  home  schedule  over 
WABD,  through  J.  Walter  Thomp- 
son. Mel  Allen  probably  will  return 
as  sportscaster. 

WABD  is  the  only  station  to  con- 
trol TV  rights  to  the  games  it  will 
carry.  In  the  case  of  the  Giants  and 
Dodgers,  the  teams  signed  directly 
with  the  sponsors  who  in  turn 
placed  the  games  with  the  stations. 


Hardina  To  Radio  Sales; 
Had  Been  With  WCCO 


Alfred  J.  Harding,  formerly  sales 
manager  of  WCCO,  Minneapolis-St. 
Paul  station,  has  been  appointed  to 
the  New  York  television  sales  staff 
of  radio  sales,  radio  and  television 
stations  representative  as  an  account 
executive  effective  Jan.  3,  it  has 
been  announced  by  George  R.  Dun- 
ham Jr.,  eastern  sales  manager  of 
radio  sales-television. 


RADIO  DAILY: 


Thursday,  December  15.  19< 

= 


PROmOTION 


WEEI  Veterans  Dine 

Harold  E.  Fellows,  general  man- 
ager of  WEEI.  CBS  owned-and-oper- 
ated  station  in  Boston,  recently  was 
host  to  the  15-Year  Club  at  its 
Fourth  Annual  Dinner.  Eighteen  of 
the  station's  staff  now  constitute  the 
membership  of  this  group  of  radio 
veterans,  and  these  eighteen  lay 
claim  to  367  years  of  service  in  an 
industry  itself  but  27  years  old. 

Two  high-notes  sparked  the  even- 
ing: the  crowning  of  Ralph  J.  Math- 
ewson,  transmitter  engineer,  with 
the  25-year  insignia  (navy  Blue 
Beret  with  numerals  in  white);  and 
the  presentation  of  a  gold  watch  to 
Miss  Florence  Mitchell,  Fellows'  sec- 
retary, in  honor  of  the  20  years  ser- 
vice she  now  has  completed. 

Mathewson  threw  the  switch  that 
put  WEEI  on  the  air  Sept.  29,  1924. 


WINDY  CITY  WO RD AG E 


By  HAL  TATE 


KYW  Coverage  Brochure 

KYW  in  Philadelphia  has  sent  a 
unique  promotional  brochure  to 
"time-buying  gals  and  guys"  and 
has  even  included  a  useful  red 
bandana.  A  map  shows  the  cover- 
age provided  with  the  station's  new 
antenna  system  while  a  cardboard 
wrench  urges  sponsors  to  tighten 
their  grip  on  the  nation's  third 
market.  The  promo  item  also  points 
up  KYW  tie-ups  with  the  Reading. 
Pa.,  fair  and  the  Sesqui-Centennial 
Celebration  of  nearby  Chester. 

Stars  Going  To  Texas 
For  Shamrock  Bowl  Game 


Radio  personalities  Jack  Benny, 
Phil  Harris,  Artie  Auerbach,  and 
Dinah  Shore  are  slated  to  headline 
a  giant  entertainment  program  at 
the  Shamrock  Charity  Bowl  in 
Houston,  Tex.,  prior  to  the  Dec.  17 
football  game  between  the  All 
American  conference  pro  champions 
and  an  all  star  team  made  up  of 
players  from  other  teams  in  the 
conference.  Proceeds  will  go  to  the 
Damon  Runyon  Cancer  Fund,  the 
National  Kids  Foundation  and  the 
Holly  Hall  of  Houston. 


High  School  Series  On  WHLI 

A  new  musical  program,  High 
Schools  on  Parade,  will  be  broadcast 
on  WHLI  in  Hempstead,  Long  Island, 
beginning  next  month  as  a  series  of 
all-student  productions.  Bands,  orch- 
estras and  glee  clubs  from  twelve 
public  and  parochial  high  schools  on 
the  Island  will  be  heard  on  the  Sat- 
urday afternoon  programs.  A  stu- 
dent-announcer will  handle  the  in- 
troductions and  the  president  of  the 
student  body  will  speak. 


AC  -  DC  Transcription  Players 
Tape,  Wire,  Disc  Recorders 
Sales-Rentals-Service 

MILLS  RECORDING  CO. 

161  N.  Michigan  Ave. 
Chicago,  III.  De  2-4117 


•  •  •  One  of  the  early  arrivals  here  for  Mutual's  quarterly  board 
of  directors  meeting  at  the  Ambassador  was  WIP's  Ben  Gimbel  who  visited 
his  sister  here  before  the  meeting  got  under  way  today.  .  .  .  NBC  singer 

Jack  Haskell  will  appear  at  the  Marbro  Theater 
ChlCCTCJO     Dec.  29  for  a  Decca  recording  party.  .  .  .  Art  Jarret, 

formerly  of  Cincinnati,  has  joined  the  WGN-TV 
staff  .  .  .  Holland  Jewelers  will  sponsor  "The  Barber  of  Seville," 
over  WBKB  Sunday  afternoon.  Malcolm-Howard  is  the  agency.  .  .  .  John 
Morrell  &  Co.  opens  up  their  big  Los  Angeles  quarter-million  dollar 
branch  today.  .  .  .  The  Chicago  Television  Council  held  its  annual  Xmas 
party  at  the  Tavern  Club  yesterday.  Heading  the  list  of  entertainers  were 
Burr  Tillstrom  and  Fran  Allison  representing  "Kukla,  Fran  and  Ollie." 
Ernie  Simon.  Russ  Wilt,  Cliff  Norton  and  Nancy  Wright. 

ft      ft      ft  ft 

•  •  •  ABC  will  devote  its  entire  half-hour  "Junior  Junc- 
tion" program  December  24th  to  a  special  Christmas  program 
given  by  the  Chicago  Public  Schools.  .  .  .  Harry  A.  Bullis,  chair- 
man of  the  board  of  General  Mills  and  Chester  C.  Davis,  presi- 
dent of  the  Federal  Reserve  Bank  of  St.  Louis,  will  be  featured 
speakers  at  The  Advertising  Council's  Directors  meeting  at  the 
Blackstone  Hotel  today.  First  time  it's  being  held  in  Chicago.  .  .  . 
L.  Martin  Krautter,  a  vice  president  and  director  of  Henri,  Hurst 
&  McDonald,  Inc.  since  1944,  has  resigned  to  open  his  own  busi- 
ness as  advertising  and  merchandising  counsel.  He'll  call  his  firm 
L.  Martin  &  Associates  and  will  open  offices  at  134  N.  La  Salle  St. 
on  Jan.  3. 

ft        ft        ft  ft 

•  •  •  WWCA,  new  Gary,  Indiana  station  held  a  formal  opening 
of  their  studios  and  executive  offices  Monday  night.  There  were  cocktails, 
dinner  and  a  special  dedicatory  program.  Dee  A.  Coe,  manager,  and 
Todd  Branson,  program  director,  were  chief  hosts.  .  .  .  Henri,  Hurst  & 
McDonald  will  move  their  offices  to  the  La  Salle-Wacker  Building  on 
January  3rd.  .  .  .  You  see  it  in  movies  but  it  actually  happened.  Bill 
Woodsmall,  page  boy  at  WBBM,  so  impressed  station  execs  with  his 
voice  that  he's  been  given  his  own  show  on  the  local  CBS  outlet.  Pro- 
gram is  called  "The  Singing  Page  Boy."  .  .  .  Congrats  to  WGN  production 
manager  Ed  Kahn.  His  latest  production  is  a  baby  girl,  Sandra  Lynn,  who 
weighed  in  at  7V&  pounds.  Ed  has  two  other  youngsters — Denis.  9  and 
Judith,  5. 

ft      ft      ft  ft 

•  9  e  The  National  Video  Corp.  of  Chicago  used  the  films  of 
the  Notre  Dame-Southern  Methodist  game,  to  demonstrate  their 
new  TV  tube  and  to  celebrate  their  1st  anniversary  in  business.  . 
.  .  Libby  Furniture  and  Safty-Gard  Vaporizer  have  signed  for 
commercial  time  on  the  new  "Rey  Blanco  Show"  on  WGN-TV. 
Herb  Lyon  and  Clayton  Bergmann  are  producing  the  show  to- 
gether with  WGN-TV  personnel.  .  .  .  John  Dolce,  Square  Dance 
Caller  on  the  WLS  National  Barn  Dance,  had  a  new  Capitol 
record  released  this  week.  "Red  River  Valley"  and  "Darling  Nellie 
Gray"  are  the  numbers.  .  .  .  "Shopping  with  the  Missus"  cele- 
brates its  1000th  broadcast  on  WBBM  today.  Emcee  John  Conway 
figures  he's  interviewed  more  housewives  than  any  other  an- 
nouncer in  town.  .  .  .  Don  McNeill  and  his  16-year-old  "Breakfast 
Club"  are  featured  with  a  cover  picture  and  illustrated  article 
in  the  January  issue  of  "Radio  Mirror." 

ft        ft        ft  ft 


COAST-TO- COAST 


Starts  17th  Year 

Das  Moines,  la. — One  of  the  olde 
single-sponsored  local  radio  shov 
in  the  Middlewest,  "The  Sunda 
Funnies,"  recently  celebrated  its  16i 
anniversary  on  KRNT.  The  hou; 
long  Sunday  morning  broadcast  h; 
been  sponsored  the  entire  time 
the  Colonial  Baking  Compan. 
KRNT  program  director  Charh 
Miller  produces  and  directs  th: 
show,  assisted  by  announcer  Larr 
Davis,  and  both  of  them  also  are  o 
the  acting  staff. 

Planning  Entertainment 

Denver,  Col.  —  KLZ  artists  an. 
staff  members  are  planning  enter 
tainment  for  Longmont,  Coloradc 
Rotary  Club,  on  Tuesday,  Decembe 
27.  KLZ  public  service  directoi 
Mack  Switzer;  music  director,  Ar 
Gow;  promotion  manager,  J  o  h  l 
Connors;  and  KLZ  artist  Pet< 
Smythe  are  planning  to  make  thi 
trip. 

Music  Of  Today 

Hollywood,  Calif. — The  composer 
Virgil  Thomson,  was  the  gues' 
speaker  on  "Music  of  Today,"  De 
cember  11th  at  3  p.m.  over  KFWB 
The  concert  was  devoted  to  music 
by  Thomson  and  included  Stabal 
Mater,  for  Soprano  Solo,  Heler 
Spann,  soprano,  and  the  Hollywood 
String  Quartet;  and  Sonata  Da 
Chiesa.  Ingolf  Dahl  was  conductor 

Blood  For  Xmas 

Stamford,  Conn.— WSTC  is  urging 
gifts  of  a  pint  of  blood  for  Christ- 
mas. Prodgram  director  Ernest 
Hartman  showed  the  way  by  giving 
blood  to  the  local  Red  Cross  blood 
bank  and  described  the  procedure 
for  a  special  broadcast  from  St. 
Joseph  Hospital. 

Teen-Age  Program 

Milwaukee,  Wis.  —  Students  of 
Washington  will  comprise  the  panel 
on  Saturday,  December  17th  when 
WISN's  program  "Your  Question. 
Please"  is  aired  at  3:30  .p.m. 
Gertrude  Puelicher  will  be  the  mod- 
erator. Teen-age  problems  dealing 
with  the  use  of  the  family  car, 
dating,  advice  on  radio  careers  and 
school  athletics  will  be,  discussed. 
Aptitude  tests  and  part-time  work 
will  also  be  included  as  subjects. 

WINX  Fire  Coverage 

Washington,  D.  C— WINX  broad- 
cast unique  on-the-spot  coverage  of 
a  fire  in  which  one  parson  was 
burned  to  death  and  another  criti- 
cally injured.  Announcer  Milton 
Grant  spotted  the  fire  in  a  house  di- 
rectly across  the  street  from  the 
WINX  studios.  He  relayed  the  de- 
scription of  the  fire  to  disc  jockey 
Sam  Brown,  who  aired  the  bulletins 
on  his  "Music  Hall"  while  firemen 
were  arriving.  Morning  man  Jerry 
Strong  assisted  announcer  Jack 
Rowzie  in  interviewing  on  the  scene, 
and  relaying  information  to  Milton 
Grant  through  the  window. 


ADVERTISING  LEADERS  EXPRESS  VIEWS 


New  Radio  Lab. 
Will  Locale  In  Colo. 


Washington  Bureau  of  RADIO  DAILY 

Washington— The  National  Bureau 
of  Standards'  $4,500,000  new  radio 
propagation  laboratory  will  be  loca- 
ted on  a  210-acre  tract  just  south  of 
Boulder,  Colorado,  it  was  announced 
yesterday.  The  site  has  been  ap- 
proved by  Secretary  of  Commerce 
Charles  Sawyer,  and  it  will  become 
the  new  headquarters  for  the  NBS 
work  in  radio  propagation. 

Construction  of  the  new  labora- 
tory was  okayed  by  Congress  this 
year,  and  the  actual  building  will 
probably  get  started  in  1951.  It  is  an- 
ticipated that  from  200  to  300  tech- 
nicians will  be  permanently  station- 
ed there — most  of  them  probably  be- 
ing transferred  from  Washington. 


FMA  Sees  'Dire  Results' 
From  Cuban  Interference 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  Predicting  dire  re- 
sults from  Cuba's  troublesome  fre- 
quency demands,  FMA  said  yester- 
day that — "vast  segments  of  the 
American  radio  audience  face  peril- 
ous interference  with  its  listening 
habits  unless  FM  facilities  are  ex- 
panded in  certain  areas  of  the  Unit- 
ed States."  Referring  to  Cuban  de- 
1  Continued  on  Page  2) 

Premiere  Of  Picture 
Gets  Full  MBS  Network 


The  two-theater  world  premiere 
of  the  movie  Samson  and  Delilah 
will  be  broadcast  by  WOR-Mutual 
on  Wednesday,  December  21,  from 
8:00  to  8:30  p.m.  (EST).  Bill  Slater 
will  be  stationed  in  the  lobby  of 
New    York's    Paramount  Theater 

(Continued  on  Page  21 


Guest-Star 

Mary  Garden,  operatic  diva 
of  yesteryear,  best  known  for  her 
roles  with  the  Chicago  Opera 
Company,  predecessor  of  the 
present  Chicago  Civic  Opera, 
will  make  one  of  her  rare  public 
appearances  Dec.  24  when  she  is 
interviewed  by  D*»ems  Talyor 
during  second  intormission  of 
American  network's  broadcast  of 
Elislr  d'Amore. 


Bargain  Buy 

Fort  Worth — 259  berries  and 
50  cents  paid  off  recently  to 
Gerald  Aldridge  of  Fort  Worth 
when  he  received  a  television  set 
for  that  "price"  from  Johnny  John- 
son Tire  Company,  Ft.  Worth. 
The  announcer  reading  the  tire 
company's  commercial  over 
KFJZ.  Ft.  Worth,  referred  to  a 
TV  set  that  could  be  purchased 
for  only  259  berries  and  50  cents. 
Hearing  the  announcement,  Al- 
dridge swung  into  action.  .  .  . 
having  been  waiting  patiently 
for  a  Fort  Worth  announcer  to 
make  the  same  miscue  ever  since 
he  heard  about  the  lady  paying 
400  "potatoes"  for  a  fur  coat. 
Result:  after  station  and  sponsor 
huddle — one  TV  set  for  Gerald 
Aldridge  of  Ft.  Worth. 


Baseball  Broadcast 
Gets  Okay  Of  Frick 


Radio  broadcasting  of  National 
League  baseball  games  will  be  wide 
open  during  the  1950  season,  it  was 
revealed  exclusively  yesterday  to 
Radio  Daily  by  Ford  Frick,  presi- 
dent of  the  National  Baseball 
League. 

Frick   said    that    the  National 
(Continued  on  Page  3) 

51  Students  Entered 

In  'Democracy'  Contest 

Washington  —  Fifty  -  one  high 
school  students  who  won  state  con- 
tests in  48  states,  the  District  of 
Columbia,  Alaska  and  Puerto  Rico, 
(Continued  on  Page  5) 


Directors  Of  Council  Hear  Speakers 
Stress  Responsibilities  Of  Medium 
On  Issues  Of  Public  Service 


Don  Lee  Expanding 
Arizona  Coverage 


West  Coast  Bureau  of  RADIO  'DAILY 
Hollywood — In  a  planned  move  to 
improve  its  facilities  and  coverage  in 
Arizona,  Don  Lee  Broadcasting  Sys- 
tem announced  affiliation  with  radio 
station  KOY,  Phoenix;  KTUC,  Tuc- 
son, and  KSUN,  Bisbee.  These  sta- 
tions comprise  Arizona  Network 
and  effective  January  1  1950,  will  be 
full  Mutual  and  Don  Lee  affiliates. 
Change  from   present  Don  Lee 

(Continued  on  Page  5) 

Godfrey  Sweeps  1949  Poll 
Of  Cleveland  Plain  Dealer 


Cleveland — Arthur  Godfrey  won  a 
clean  sweep  in  Cleveland  in  three 
popularity  fields,  it  was  revealed  in 
the  release  of  the  1949  Cleveland 
Plain  Dealer  Radio  Poll,  the  nation's 
oldest  continuous  consensus  of  fan 

(Continued  on  Page  2 

Two  Networks  Announce 
Christmas  Bonus  Plans 


CBS  and  NBC  have  announced 
plans  to  Christmas  gift  all  em- 
ployees with  bonuses  this  year.  QRS 
will  award  each  employee  of  a  year 
or  more's  standing  a  bonus  of  one 
(Continued  on  Page  3) 


ILGWU  Would  Buy  WINS- 
For  'Better  Public  Service 


Washington  Bureau  of  RADIO  DAILY 
Washington  —  Claiming  that  the 
public  will  be  better  served  by  a 
grant  of  the  WINS  facilities  to  the 
AFL's  International  Ladies  Garment 
Workers  Union,  former  FCC  Chair- 
man, James  Lawrence  Fly,  yester- 
day asked  the  Commission  to  order 
an  Avco-like  procedure  in  connec- 
tion with  the  proposed  sale  of  the 
station  by  Crosley  Radio  to  Gene- 
roso  Pope.  ILGWU  currently  is  li- 


censee of  the  FM  station  WFDR, 
while  Pope  owns  WHOM,  Jersey 
City. 

Earlier  this  month  Fly  filed  for 
WINS  employes  an  opposition  to  the 
sale  of  the  station  to  Pope,  on  the 
ground  that  Pope's  intention  to  op- 
erate the  station  as  a  foreign-lan- 
guage outlet  would  mean  the  loss  of 
staff  jobs. 

Offering  to  match  the  $512,000 
(Continued  on  Page  5) 


Chicago  —  A  stepped-up 
program  of  public  enlighten- 
ment by  business  in  its  ad- 
vertising was  urged  yesterday 
by  two  business  leaders  speak- 
ing before  a  meeting  of*  the 
Advertising  Council's  Board 
of  Directors  at  the  Blackstone 
Hotel.  More  than  250  mid- 
western  industrialists  attend- 

(Continued  on  Page  3) 

Radio  Receiver  Sales 
Increase  In  Canada 


Montreal  —  October  radio  sales 
held  to  the  pattern  of  increases  set 
earlier  this  year  and  for  the  ten 
months  ending  October  30  Canadi- 
ans purchased  30  per  cent  more  ra- 
dios of  all  types  and  70  per  cent 
more  record  players  than  during  the 
corresponding  period  of  1948. 

These  figures  were  revealed  in 
statistical  summaries  of  sales  and  in- 
ventories published  by  the  Radio 
Manufacturers'  Association  of  Can- 
(Continued  on  Page  5) 

Radio  Theater  Leads 
In  Two  Nielsen  Reports 

National  Nielsen-Ratings  for  the 
period  Nov.  6-12,  just  released,  show 
"Radio  Theater,"  "Talent  Scouts," 
and  Jack  Benny  in  positions  1-2-3 
with  respective  ratings  of  26.9  22.2 
and  21.1.  Other  programs  listed  in 
(Continued  on  Page  2) 


Distinction 

Mrs.  Wilson  Stuhlman  of  Brook 
lyn  received  a  surprise  when  she 
walked  into  the  RCA  Exhibition 
Hall  in  Radio  City  this  week  and 
was  greeted  by  Perry  Como.  She 
was  presented  with  a  45  rpm 
record  player  for  being  the  three 
millionth  person  to  visit  the  hall 
since  it  was  opened  in  May. 
1947.  The  hall  is  now  a  top 
Radio  City  attraction. 


2 


RADIO  DAILY 


Friday,  December  16.  1949 


Vol.  49,  No.  51     Friday,  Dec.  16,  1949     10  Cts. 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays.  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alico£jte, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily. 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Cable  address:  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen   Ktishner.  Manager 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Dahlontg*  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
612  N.  Michigan  Ave. 
Phone:  Superior  7-1044 
SOUTHWEST  BUREAU 
Paul  Girard.  Manager 
Tower  Petroleum  Bldg.. 

Dallas,  Texas 
Phone:  Riverside  3518-8 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
under  the  act  of  March  3,  1879. 


FINANCIAL 


(December  15) 


NEW  YORK  STOCK  EXCHANGE 


High  Low  Close 

9  Vt  85/g  8% 

.   18  173/j,  173/4 

1461/2  146'/4  146l/2 

28  Va  275/8  281/s 

273/4 

321/4 
12i/2 
72i/2 

12V4 

102 
32 


ABC   

Admiral  Corp. 
Am.  Tel.  &  Tel 
CBS  A 

CBS   B    28 

Philco    325/8 

RCA  Common  123,4 
RCA  1st  pfd.  721/2 
Stewart-Warner  123/8 
Westinghouse  32 
Westinghouse   pfd.  102 
Zenith  Radio  325/8 

NEW  YORK  CURB  EXCHANGE 
Hazeltine  Corp.        16%    165/„  163/4 
Nat.  Union  Radio       25/8      2Vz  2S/8 
OVER  THE  COUNTER 

Bid 

DuMont  Lab   145/8 

Stromberg-Carlson    lOVi 


28 

325/8 

125/g 

721/2 

121/4 

31'/8 
102 
32 


Net 
Chg. 

+  Va 

—  % 

—  V4 

+  % 


+  Vt 

Asked 
155/g 

113/4 


Godfrey  Sweeps  1949  Poll 
Of  Cleveland  Plain  Dealer 


'Continued  from  Page  1) 

opinion.  Clevelanders  selected  God- 
frey for  most  popular  program,  most 
popular  personality  and  most  popu- 
lar variety  show. 

The  three  category  sweep  is  the 
first  such  event  in  the  twenty  year 
history  of  the  poll. 

CBS,  for  whom  Godfrey  broad- 
casts, also  placed  a  number  of  other 
"most  populars"  including:  Lowell 
Thomas,  most  popular  network 
newscaster;  Eve  Arden  ("Our  Miss 
Brooks"),  most  popular  comedienne; 
Bing  Crosby,  most  popular  male 
singer;  Dinah  Shore,  most  popular 
female  singer;  "Lux  Radio  Theater," 
best  dramatic  show,  and  Symphon- 
ettc,"  which  was  heard  on  CBS,  best 
semi-classical  music  series. 


*  COmiNG  AND  GOING  A 


D.  W.  THORNBURGH,  president  and  general 
manager  of  WCAU,  Philadelphia,  in  town  yes- 
terday for  conferences  with  officials  of  the 
Columbia  network. 

MICHAEL  FONDE,  engineer  at  WTTM, 
Trenton,  N.  J.,  is  bock  on  the  job  following 
a  14-day  visit  to  his  birthplace,  the  island 
of  Malta  in  the  Mediterranean. 

MICHAEL  HANNA,  general  manager  of 
WHCU,  Ithaca,  N.  Y.,  paid  a  call  yesterdoy 
at  the  headquarters  of  CBS,  with  which  the 
station  is  affiliated. 

J.  L.  VAN  VOLKENBURG,  Columbia  net- 
work vice-president  and  director  of  television 
operations,  has  arrived  in  Hollywood.  He'll 
spend  the  next  ten  days  in  the  film  capital. 

TED  OBERFELDER,  American  network  direc- 
tor of  advertising  and  promotion,  hos  returned 
from  an  extensive  trip  to  Dallas,  Houston  and 
Miami. 

MIKE  DAMN,  trade  editor  ot  NBC,  and  his 
bride,  have  returned  from  their  honeymoon 
in  Nassau,  Bahamas.  Mrs.  Dann  is  the  former 
Joanne  Himmel,  of  the  network's  "Tex  and 
Jinx"  program. 

RAMON  BONACHEA,  Cuban  government 
delegate  to  the  NARBA  conference  in  Mon- 
treal, stopped  off  in  New  York  Wednesday  en 
route  to  Havana.  Senor  Bonachea  is  also 
counsel  for  Goor  Mestre's  CMQ  in  Havona. 


RAYMOND  F.  GUY,  manager  of  radio  and 
allocations  in  the  engineering  department  of 
NBC,  has  returned  from  Montreal,  scene  of  the 
recent  NARBA  conference. 

HERMAN  FAST,  general  manager  of  WKRC, 
Columbia  network  outlet  in  Cincinnati,  a  visi- 
tor yesterday  ot  the  offices  of  the  web. 

ROBERT  QUINLAN,  singing  star  of  the  Mo- 
howk  Knitting  Mills  video  show  on  NBC-TV, 
is  in  town  from  Amsterdam,  N.  Y.,  with  the 
Mohawk  Mixed  Choir.  They'll  be  seen  and 
heard  tonight. 

CHARLES  COLLINGWOOD,  Columbia  net- 
work commentator,  today  will  fly  in  from 
Key  West,  Fla.,  in  time  for  the  "People's 
Platform"  television  show. 

GUIDO  CANTELLI,  guest  conductor  on  the 
NBC  Symphony  program  following  the  current 
Toscanini  series,  has  arrived  from  Italy.  He 
will  be  on  the  podium  for  four  successive 
concerts  starting  Dec.  24. 

FRANK  MULLEN,  television  consultant,  left 
for  the  West  Coast  Wednesday  following  con- 
ferences with  executives  of  the  Daily  News, 
operators  of  WPIX. 

JOHN  GUEDEL,  producer  of  "People  Are 
Funny"  on  NBC;  ART  LINKLETTER,  emcee, 
and  IRVIN  ATKINS,  production  manager,  leave 
today  for  the  West  Coast  following  a  week 
in  New  York. 


Radio  Theater  Leads 
In  Two  Nielsen  Reports 

(Continued  from  Page  1) 

the  "Top  Twenty"  include:  "My 
Friend  Irma,"  19.5;  "Amos  'n  Andy," 
17.5;  Charlie  McCarthy,  17.5;  Bob 
Hope,  17.4;  "FBI  in  Peace  and  War," 
17.1;  "Mr.  Keen,"  16.8;  Walter  Win- 
chell.  16.5. 

Also:  "Fibber  McGee  and  Molly," 
16.4;  "Mr.  Chameleon."  16.0;  "Crime 
Photographer,"  15.9;  Bob  Hawk, 
15.9;  "Mystery  Theater,"  15.8;  "Inner 
Sanctum,"  15.5;  "Suspense,"  15.4; 
Red  Skelton,  15.4;  "Day  in  the  Life 
of  Dennis  Day,"  15.2;  and  "Dr. 
Christian,"  14.5. 

West  Coast  Ratings  Listed. 

Nielsen  West  Coast  ratings  for  the 
October  period  showed  "Radio 
Theater"  first  with  23.4;  "People  Are 
Funny"  second  with  23.3;  Charlie 
McCarthy  third  with  21.5.  Others  in 
the  Pacific  Coast  "Top  Twenty"  for 
the  same  period  are:  "Fibber  McGee 
and  Molly,"  21.0;  Red  Skelton,  21.0; 
Judy  Canova,  20.2;  "Grand  Ole 
Opry,"  19.1;  "The  Whistler,"  19.0; 
Bob  Hope,  18.9;  "Our  Miss  Brooks," 
18.7;  "Mr.  District  Attorney,"  18.2; 
Dennis  Day,  18.1;  "Let  George  Do 
It,"  17.6;  Jack  Benny,  17.5;  Horace 
Heidt  Show,  17.2;  "Mystery  Thea- 
ter," 16.9;  "My  Friend  Irma,"  16.3; 
"Great  Gildersleeve,"  16.2;  Bing 
Crosby,  16.2;  Jimmy  Durante,  15.6. 


FMA  Sees  'Dire  Results' 
From  Cuban  Interference 


Premiere  Of  Picture 
Gets  Full  MBS  Network 


(Continued  from  Page  1) 

while  Arthur  Van  Horn  will  be  at 
the  Rivoli  in  Hollywood. 

Cecil  IB.  deMille,  producer  of  the 
epic,  will  speak  from  Hollywood  in 
addition  to  Gary  Cooper,  Bing  Cros- 
by, Alan  Ladd,  Angela  Lansbury, 
Ray  Milland,  George  Sanders  and 
Barbara  Stanwyck.  Victor  Mature, 
Samson  in  the  film,  will  speak  from 
the  West  Coast  while  Delilah  of  the 


(Continued  from  Page  1) 

mands  for  dual  use  of  hitherto  pro- 
tested frequencies,  FMA  said  it  may 
become  "impossible  for  listeners  to 
tune  in  one  station  without  simul- 
taneously picking  up  an  interferring 
program  broadcast  by  a  Cuban  sta- 
tion at  the  same  place  on  the  dial." 

FMA  said  "the  battle  of  the  air- 
waves now  poses  a  virtual  life-or- 
death  threat  to  the  markets  of  hun- 
dreds of  small  AM  stations  in  such 
states  as  Florida,  Louisiana,  Missis- 
sippi, Alabama,  Georgia,  South  and 
North  Carolina." 

FMA  urged  AM  broadcasters  in 
these  states — particularly  in  Florida 
because  of  its  geographic  proximity 
to  Cuba — to  plan  now  for  one  hun- 
dred per  cent  transition  to  FM, 
terming  FM  "the  only  means  left  to 
American  broadcasters  to  recapture 
audiences  that  will  be  lost  to  them 
because  of  Cuban  interference." 

FMA  further  said  the  basis  for  the 
transition  to  FM  in  Florida  is  al- 
ready established  because  although 
AM  stations  outnumber  FM  three  to 
one  in  Florida,  the  FM  stations  al- 
ready serve  areas  larger  than  those 
served  by  AM.  AM  coverage  in 
Florida  will  continue  to  shrink. 
FMA  asserted,  as  Cuba  expands  its 
AM  outlets  both  in  power  as  well  as 
number.  The  degree  of  ease  in  which 
the  transition  can  be  made  will  de- 
pend largely  on  the  extent  of  co-op- 
eration the  broadcasters  get  from 
the  set  manufacturers,  FMA  added. 

Broadcasters  were  warned  that 
before  they  can  effect  such  a  transi- 
tion, they  must  first  obtain  an  iron- 
clad guarantee  from  the  set  manu- 
facturers that  they  will  produce 
reasonably  priced,  high  quality  FM 
receivers  in  sufficient  numbers  to 
meet  public  demand. 


movie,  Hedy  Lamarr,  will  be  heard 
from  New  York. 


Chipmunks  are  not  usually 
trained  animals.  But  this  one's 
owner  built  him  a  little  house. 
When  Mr.  Chip  gets  through  his 
day's  foraging,  he  says  good- 
bye and  goes  "home."  Pretty 
unusual,  eh? 

There's  something  unusual,  too, 
in  the  Baltimore  radio  market — 
a  BIG  independent  station  that 
delivers  a  BIG  audience  at  amaz- 
ingly low  cost. 

The  station  is  W-I-T-H,  and 
it  regularly  delivers  more  listen- 
ers-per-dollar  than  any  other  sta- 
tion in  town.  That  means  you 
can  accomplish  BIG  results  from 
very  SMALL  appropriations. 

So  if  you're  looking  for  low- 
cost  sales  in  Baltimore,  call  in 
your  Headley-Reed  man  and  get 
the  full  W-I-T-H  story  today. 


Baltimore  3,  Maryland 

TOM  TIHSLIY,  PnMmnt 
Rapratantad  by  HaaaMay-Raad 


Friday,  December  18.  1949 


RADIO  DAILY 


3 


Public  Enlightenment 
Vital,  Adv.  Men  Told 


(Continued  from  Page  1) 

ed  the  all-day  session  at  which 
Harry  A.  Bullis,  chairman  of  the 
board  of  General  Mills,  Inc.  and 
Chester  C.  Davis,  president  of  the 
Federal  Reserve  Bank  of  St.  Louis 
spoke.  The  meeting  of  the  Council's 
board  was  the  first  ever  held  outside 
of  New  York. 

Bullis,  who  is  a  member  of  the 
council's  industries  advisory  com- 
mittee, told  the  group  that  "the  new 
vital  task  of  advertising  today  is  to 
help  educate  our  people  as  to  the 
ways  in  which  we  can  maintain  a 
strong  and  free  United  States  of 
America."  He  said  it  was  the  obliga- 
tion of  the  council  to  direct  the 
energies  of  the  country  along  "con- 
structive channels." 

"Miracle  Lubricant" 

"Advertising  is  the  miracle  lubri- 
cant,' he  continued,  "that  has  kept 
the  wheels  of  our  economy  spinning 
free,  opening  new  markets  for 
goods,  creating  new  production." 
The  General  Mills  chairman  said 
"that  advertising  has  made  great 
progress  in  winning  the  minds  and 
hearts  of  men  to  a  conception  of 
what  freedom  means."  Bullis  cited 
this  as  the  goal  of  business  through 
the  Advertising  Council. 

"Let  us  give  the  public  facts  and 
a  proper  program,  and  urge  the 
people  to  use  their  freedom  of 
choice  in  shaping  our  national  pol- 
icy," Bullis  added. 

Davis,  a  member  of  the  council's 
public  policy  committee,  observed 
that  "our  principal  weakness  today 
is  not  economic  or  military  but 
idealogical — not  a  matter  of  goods 
or  guns,  but  of  ideas."  War  bond 
sales  promotion,  the  famine  emer- 
gency drives,  the  task  of  explaining 
The  American  Heritage,  spreading 
understanding  of  ERP  and  other 
matters  of  vital  concern  were  given 
as  examples  by  Davis,  of  the  assist- 
ance which  American  Industry  gave 
through  the  Advertising  Council. 

Among  other  speakers  at  the  ses- 
sion was  Robert  R.  Mathews,  v-p  in 
charge  of  advertising  for  the  Amer- 
ican Express  Company.  He  described 
the  1950  census  as  "the  biggest  re- 
search project  in  history,"  and  he 
described  the  council's  part  in  edu- 
cating the  public  for  the  project. 

Stuart  Peabody,  ass't.  v-p  of  the 
Borden  Company,  gave  a  report  of 
the  American  Economic  System 
campaign.  Roy  Larsen,  president  of 
Time,  Inc.  spoke  on  the  council's 
Better  Schools  Campaign. 


Transatlantic  Discussion 

British  and  American  youth  will 
talk  things  over  in  a  transatlantic 
broadcast  of  The  Youth  Forum  over 
WQXR  on  Saturday,  December  24, 
from  10:15  to  11  a.m.  Two  high 
school  students  from  England  and 
two  from  New  York  will  discuss  "Is 
Youth  Preparing  for  World  Citizen- 
ship?" The  same  topic  will  be  de- 
bated by  French  and  American  stu- 
dents on  Saturday,  December  31. 


*  AGENCY  NEWSCAST  * 


FRED  FEAR  &  CO.,  Brooklyn,  has 
named  Peter  Hilton,  Inc.  for 
Burton's  pure  vanilla  extract,  New 
England  syrup,  Chick-Chick  and 
Presto  easter  egg  dyes,  and  Doxsee 
clam  products,  effective  January  1. 
Account  executive  is  Harry  R. 
Schreier.  Radio,  television,  news- 
papers and  trade  papers  will  be 
used. 


RICHARD  D.  PALLIN  has  been 
appointed  director  of  advertising  for 
the  Gray  Manufacturing  Company 
in  Hartford.  Gray  is  now  making 
projectors  for  television  commer- 
cials and  playback  arms  for  radio 
transcriptions. 


TOPSIN  ADVERTISING,  INC.  has 
opened  in  Garden  City,  L.  I.  as  an 
advertising  agency  and  public  rela- 
tions service.  Martin  Forman,  one- 
time OWI  editor,  is  president. 


C.  WYLIE  CALDER  joins  the 
Frederic  W.  Ziv  Co.  as  an  account 
executive,  covering  South  Carolina 
and  eastern  Georgia,  effective  Janu- 
ary 1,  1950.  Calder  will  headquarter 
in  Charleston,  S.  C.  He  has  been 
manager  of  WHAN,  Charleston,  S.  C. 


JAMES  CHIRURG  COMPANY 
has  been  named  by  The  Borden 
Company's  chemical  division  effec- 
tive January  2,  1950.  The  division 
manufactures  Durite  plastic  molding 
compounds  and  resins;  Casco.  caeein 
and  resin  adhesives. 


L.  MARTIN  KRAUTTER  has 
formed  his  own  agency,  L.  Martin 
Krautter  &  Associates  in  Chicago.  He 
was  v-p  of  Henri,  Hurst  &  McDonald, 
Inc.  previously. 


H.  S.  COLE  has  been  appointed 
manager  of  the  drug  products  divi- 
sion of  Procter  &  Gamble.  He  suc- 
ceeds H.  R.  Hall,  who  has  accepted  a 
faculty  post  at  Harvard. 


CHARLES  STRAUSS  has  joined 
the  copy  department  of  Federal  Ad- 
vertising Agency,  Inc.  He  formerly 
was  with  Newell-Emmett. 


STANLEY  H.  TALBOTT  has  been 
named  v-p  in  charge  of  advertising 
and  promotion  of  Joyce,  Inc.  in  Pasa- 
dena, California.  He  was  previously 
with  N.  W.  Ayer  &  Son. 


Two  Networks  Announce 
Christmas  Bonus  Plans 

(Continued  from  Page  I) 

week's  salary  while  NBC  will  give 
employees  of  the  same  time  stand- 
ing one-quarter  of  one  month's  sal- 
ary. 

ABC  has  not  yet  announced 
Christmas  bonus  plans,  nor  has  Mu- 
tual. CBS  has  always  given  bonuses 
at  Christmas-tide  but  last  year  by- 
passed employees  who  were  work- 
ing for  the  web  under  a  union 
contract. 


THE  ROBERTS  TECHNICAL  & 
TRADE  SCHOOLS  of  Manhattan 
and  Brooklyn  have  appointed  Will- 
iam Warren,  Jackson  &  Delaney  to 
handle  its  radio  advertising.  WJZ 
and  WMGM  are  now  being  used. 


MARION  HARPER,  JR.,  president 
of  McCann-Erickson,  Inc.,  addressed 
the  annual  meeting  of  Esso  Standard 
Oil  Company's  merchandising  man- 
agers on  Monday  in  the  Hotel 
Statler.  He  discussed  misconceptions 
of  the  functions  of  capitalism  and 
profits  and  the  opportunities  open  to 
creative  American  salesmen. 


LEWIS  LARSON,  general  mana- 
ger of  the  Lloyd  Manufacturing 
Company  of  Menominee,  Michigan, 
announces  the  appointment  of  the 
Charles  W.  Hoyt  Company,  Inc.,  of 
New  York,  as  its  advertising  agen- 
cy. The  appointment  is  effective 
immediately. 


NORMAN  MALONE  &  ASSOCI- 
ATES, of  Akron,  Ohio,  has  resigned 
the  account  of  Milton  Bradley  Co., 
toy  and  game  manufacturer,  effec- 
tive December  31. 


MRS.  ETTA  L.  WANGER  has  been 
appointed  v-p  of  Spadea,  Inc. 


Baseball  Broadcast 
Gets  Okay  Of  Frick 


(Continued  from  Page  li 

League  will  permit  all  eight  of  its 
member  clubs  to  make  separate 
deals  with  radio  broadcasting  sta- 
tions on  a  non-exclusive  basis  for 
airing  their  games  to  non-major 
league  or  non-baseball  towns.  Ex- 
clusive deals,  he  continued,  were 
still  possible  for  broadcasts  in  major 
league  towns  having  teams  affiliated 
with  the  National  League. 

Pointing  out  that  there  would  be 
no  other  formal  announcement  of 
this  policy,  Frick  said  that  National 
League  Clubs  would  observe  the  last 
year's  decision  by  the  U.  S.  Depart- 
ment of  Justice  when  entering  into 
broadcast  negotiations. 

Department's  Decision 

The  Justice  Department's  decision 
states  that  no  major  league  ball  club 
may  air  its  games  in  a  minor  league 
town  while  a  professional  ball  game 
is  being  played  there.  It  set  an  arbi- 
trary prohibited  broadcast  period  in 
the  town  where  the  game  is  being 
played  of  three  and  one-half  hours 
in  the  case  of  a  single  game  and  five 
and  one-half  hours  on  double  head- 
er days. 

The  Washington  agency's  decision 
will  not  affect  video  but  applies  to 
both  AM  and  FM  broadcasting. 


AMERICANS, 
SPEAK  UP! 

(0:45-1 1:00  P.M. 
MONDAY 


A  series  of  inspiring,  informative 
talks  by  prominent  Americans. 
These  excellent  public  service  pro- 
grams are  available  for  sponsor- 
ship on  WINS.  Variety  says: 
"Commercial  Possibilities  Are 
Good." 


WINS 


50KW  n  r.  w  york 


CROSLH  BROADCASTING  CORPORATION 


RADIO  DAILY: 


Friday.  December  16.  1949 


CHICAGO 


By  HAL  TATE 

NEW  WORLD  DISTRIBUTORS 
INC.  distributors  for  DuM  sets  in 
this  area,  are  sponsoring  "Stop  the 
Record,"  new  daily  TV  show  on 
WGN-TV.  Frann  Weigle,  local  disc 
jockey  conducts  the  program  which 
is  a  giveaway  show.  The  program  is 
a  package  produced  by  Rose  Dunn 
and  Stan  Joel.  Petesch,  Hecht  & 
O'Conner.  Inc.,  handle  the  account. 

Wilson  Sporting  Goods  Co.  and 
General  Mills  for  3rd  consecutive 
year  will  co-sponsor  the  National 
Professional  Football  title  game  over 
ABC  on  Sunday,  December  18.  Harry 
Wismer  will  handle  the  play-by-play 
while  "Red"  Grange  will  do  the 
color.  Ewell  Thurber,  Inc.,  Chicago, 
handles  the  Wilson  account  while 
Knox-Reeves,  Minneapolis,  handles 
the  General  Mills  account. 

Ell  Henry,  ABC  press  chieftain, 
and  Jim  Duffy,  of  the  network's 
press  staff,  huddling  with  Bob  Fro- 
man  all  week.  Latter  is  here  from 
New  York  to  do  a  piece  on  Don 
McNeill's  "Breakfast  Club"  for  Col- 
lier's Magazine. 

It's  all  boys  at  NBC!  Leonard 
O'Conner,  Reinald  Werrenrath  and 
Ed  Morrell  all  recently  became  the 
proud  fathers  of  sons.  O'Conner  con- 
ducts the  "News  on  the  Spot"  pro- 
gram over  WMAQ,  Werrenrath  is 
NBC-TV  field  director,  and  Morrell 
is  assistant  engineer  for  WNBQ. 


Hollywood's  New 

mm  CLUB 

HOTEL 

•  The  Country  Club  Hotel  occu- 
pies a  magnificent  location  in 
the  heart  of  the  exclusive  Wil- 
shire  residential  district .  .  .  ad- 
jacent to  "Wilshire  Country 
Club  and  overlooking  the  ex- 
panse of  its  gorgeous  fairways 
and  greens. 

•  Rates  from  $6.00  up.  Sir> 
gle  Kitchenette  Apart- 
ments Available  by  Week 
or  Month. 

COUNTRY  CLUB 


HOTEL 


445  North  Rossmore  Avenue  (Vine  St.) 
Hollywood  4,  Calif. 

Ttlephont:  Hollywood  9-2701 


Man  About  Manhattan. . .  ! 

•  •  •  F  RID  AY  DREAMING:  Active  trading  in  American  Broad- 
casting Company  stock  has  revived  the  rumor  that  20th  Century-Fox  is 
acquiring  large  blocks  of  the  stock.  Some  months  ago  the  movie  outiit 
made  a  bid  ior  the  network  and  at  that  time  it  was  said  they  were 
desirous  of  getting  into  television.  .  .  .  Rayve  Shampoo  account  switching 
from  Needham,  Lewis  &  Brorby  agency  in  Chi  to  I.  Walter  Thompson 
here.  Switchover  cued  by  Lever  Bros,  shift  to  N.  Y.  .  .  .  Hildegarde 
signed  to  record  on  the  Capitol  label.  .  .  .  Aside  to  Everett  Crosby: 
Has  Chesterfield  granted  you  permission  for  Bing  to  make  L.P.  records 
yet?  .  .  .  Philip  Morris  is  calling  ior  a  big  budget  TV'er.  .  .  .  Ralph 
Edwards  took  the  'consequences'  when  he  almost  collapsed  from  poison- 
ing recently  which  just  about  ruined  his  N.  Y.  vacation.  .  .  .  Lanny 
Ross  slated  to  sing  at  the  Sales  Execs  luncheon  today — which  is 
pretty  good  casting  since  Lanny  has  always  been  quite  a  guy  in  tne 
sales  dep't  for  any  sponsor  that  latched  onto  him.  .  .  .  Elaine  Williams, 
the  talented  and  lovely  television  star,  is  up  for  a  mistress  of  ceremonies 
role  in  a  new  puppet  show,  "Eski  Mo  and  Eski  Joe,"  being  readied  by 
CBS.  .  .  .  Add  eternal  pessimists:  The  guy  who  spreads  the  rumor 
around  that  Guy  Lombardo  can't  last 

-to      -fr      ft  ft 

Pome:  "Mule  Train"  with  its  consistence, 
Is  the  bane 
Of  my  existence. 

— Harold  Stein 

ft       ft       ft  ft 

•  •  •  Herb  Polesie,  who  oughta  know,  was  telling  us  the  other 
noontime  that  it's  much  tougher  to  garner  laughs  in  television  than  in 
radio.  In  radio,  he  points  out,  there's  nothing  between  the  comic  and 
the  studio  audience,  except  maybe  the  script.  However,  in  TV,  the 
audience's  attention  is  diverted  by  or  number  of  things.  First  of  all 
there  are  the  three  comedians,  temporarily  known  as  cameramen, 
whose  slightest  move  captures  the  attention  of  the  entire  audience. 
(One  cameraman  Herb  knows  once  took  a  great  shot  and  then  turned 
around  for  a  bow).  Then  there's  a  new  twist  with  the  audience  itself — 
people  trying  to  exert  influence  to-  get  seated  somewhere  near  the 
cameras  so  they  can  be  sure  and  wave  to  their  pals  at  every  op- 
portunity. Someday,  Herb  hopes,  television  will  build  theatres  exclu- 
sively for  its  own  medium  with  camera  placement  such  as  to  prevent 
audience  interference  or  distraction.  Herb  may  have  something  there  at 
that.  The  Bennys;  Aliens,  etc..  are  holding  back  from  TV  because 
they're  afraid  they  won't  get  the  same  laughs  that  they're  used  to  in 
radio. 

ft      ft      ft  ft 

•  •  •  The  Arthrities  and  Rheumatism  Foundation  puts  its 
current  fund  drive  into  high  gear  this  Sunday  with  a  star-studded 
variety  show  via  CBS.  Featured  will  be  Robert  Q.  Lewis,  Peter 
Donald,  Abe  Burrows,  Art  Waner's  orchestra,  Jeannette  Davis  and 
veteran  actor  Bramwell  Fletcher. 

ft  ft  ft  ft 
0  0  •  Y  &  R  have  renewed  the  contract  for  scripter  Priscilla  Kent's 
"The  Second  Mrs.  Burton."  the  CBS  soaper.  Incidentally.  Priscilla  is 
debunking  the  popular  (and  well-founded)  theory  that  soap  operas 
aren't  realistic.  She  just  returned  from  a  3-month  tour  of  Europe  gather- 
ing material.  In  January,  the  setting  lor  her  radio  serial  will  take  place 
in  the  countries  she  visited. 

ft       ft       ft  ft 

•  •  •  OUR  HATS  OFF  DEP'T:  Hank  Ladd's  high  grade 
subbing  for  M.  Berle  Tues.  nite,  which  netted  him  a  return  shot 
next  week.  .  .  .  The  new  "Easy  Aces"  video  show  via  WABD  Wed. 
at  7:45— another  Ziv  hit 


sun  FRnncisco 


By  NOEL  CORBETT 

GEORGE  VOIGT  is  conducting  a 
TV  poll  through  his  Chronicle 
radio  column.  Two  pitches  drew  214 
letters.  Voigt  got  several  surprises, 
one  of  which  was  that  every  letter 
contained  intelligent  criticisms, 
proving  TV  listeners  take  their  TV 
seriously.  Berle  was  in  front  four  to 
one;  Godfrey  second  and  Philco 
Television  Playhouse  and  Ed  Wynn 
tied  for  fourth.  Of  the  local  shows, 
Ruby  Hunter's  "Tell  the  Admiral" 
was  away  out  in  front  with  Dude 
Martin  second  and  sports  in  general 
third. 

There  are  now  over  20,000  TV  sets 
in  the  Bay  Area. 

Marje  King  goes  under  the  spon- 
sorship of  Folger's  Coffee  beginning 
February  13.  Raymond  Morgan 
agency  handled  the  deal.  Show  is 
heard  Monday  through  Friday  12:45 
to  1  with  guests  and  Lyle  Bardo's 
orchestra.  Miss  King  selects  typical 
San  Francisco  personalities  for  her 
guests.  One,  this  week,  was  Charles 
W.  Friedrichs,  Secretary-Manager  of 
the  SPCA,  who  urged  people  to 
adopt  a  pet  from  the  Animal  Shelter 
for  Christmas. 

Friedrichs,  who  was  on  NBC  and 
KYA  for  several  years  with  his 
"Uncle  Charley's  Pet  Club,"  is  audi- 
tioning a  similar  show  for  Grant 
Holcomb  at  KCBS. 

J.  G.  (Gil)  Paltridge  is  the  new 
manager  of  KYA.  Paltridge  started 
here  then  moved  South  with  KFI, 
later  opening  his  own  station,  KGIL, 
at  Sherman  Oaks  in  the  San  Fernan- 
do Valley. 


December  16 
Jessie  Block  Lucille  Lortell 

Dick  Krone  Arthur  Padgett 

December  17 
Dick  Gilbert         House  Jameson 
Howard  A.  Miller       Ray  Noble 
Herbert  Nelson         Stella  Unger 
Calvin  J.  Simth        Harriet  Hess 

December  18 
Sam  Berger  Lud  Gluskin 

Ernie  Jacobson  Harry  Kagen 
Jocko  Maxwell  Donald  Stuart 
Jerry  Lawrence  Hal  Kanter 

December  19 
Clark  Dennis  David  Niles 

Charles  Norwood       Jack  Rubin 

Tom  Shirley 

December  20 
Harold  Anderson     Carol  Bowers 
Ted  Fiorito  Jeanne  Harrison 

Hal  Gordon  Joseph  Littau 

Bob  Prescott 

December  21 
Bea  Churchill         Xavier  Cugat 
Andre  Kostelanetz       Bob  Strong 

December  22 
Bob  Guilbert        Eunice  Howard 
Deems  Taylor       Dorothy  Lewis 


««uiMdMdiiitmmmmniEtiirE 


Friday,  December  16.  1949 


RADIO  DAILY 


5 


Radio  Receiver  Sales 
Increase  In  Canada 


(Continued  from  Page  1) 

ada.  Some  totals  in  the  report,  with 
comparative  1948  figures  in  brackets, 
follow: 

October  sales  of  radio  receivers  of 
all  types,  78,680  (74,213) ;  radio  sales 
for  ten  months  ending  October  30, 
539,693  (414,739) ;  total  record  player 
sales  for  October,  3,394  (2,404) ;  rec- 
ord player  sales  for  ten  months,  24,- 
449  (14,686);  October  inventory  of 
radios  of  all  types,  133,190  (139,351); 
October  inventory  of  radios  priced 
at  $30  or  less,  43,648  (16,947). 
Lower-Priced  Most  Popular 

The  big  increase  in  radio  sales  was 
in  the  cheapest  price  bracket,  below 
$30,  of  which  128,786  were  sold  com- 
pared with  44,558  in  the  same  period 
of  1948. 

It  is  also  noted  that  the  big  in- 
crease in  record  players  was  in  the 
lower  priced  models  without  ampli- 
fiers, of  which  17,251  were  sold, 
compared  with  9,094  in  the  same 
period  of  1948. 

Ontario  province  continues  the  big 
market  for  radio  receivers  of  all 
types.  More  than  half  (287,682  out 
of  a  country-wide  total  of  539,693) 
were  marketed  in  Ontario,  and  the 
dollar  value  of  Ontario  sales  in  the 
10-month  period  this  year  was  $21,- 
803,973  out  of  a  total  of  $39,455,168 
for  the  whole  country. 


51  Students  Entered 

In  'Democracy'  Contest 

(Continued  from  Page  1) 

were  entered  yesterday  in  the  na- 
tional finals  of  the  Voice  of  Dem- 
ocracy Contest.  The  youngsters,  vic- 
torious over  1,000,000  contestants  in 
school,  community  and  state  judg- 
ings  with  their  five-minute  broad- 
cast scripts  on  the  subject,  "I  Speak 
for  Democracy,"  will  compete  by 
transcription  and  recordings  next 
week  for  the  four  national  awards, 
$500  college  scholarships  and  trips 
to  Washington  to  receive  their 
awards. 

Names  of  the  51  state  winners 
have  been  announced  by  Robert  K. 
Richards,  chairman  of  the  Voice  of 
Democracy  Committee,  which  is 
made  up  of  representatives  of  three 
sponsors,  NAB,  RMA  and  the  U.  S. 
Junior  Chamber  of  Commerce. 

The  U.  S.  Office  of  Education, 
Federal  Security  Agency,  which  en- 
dorse the  contest,  is  also  repre- 
sented on  the  committee. 

The  51  transcriptions  selected  will 
now  be  judged  by  the  panel  of  dis- 
tinguished Americans  who  make  up 
the  national  board  of  judges.  They 
are:  Tom  C.  Clark,  Associate  Jus- 
tice of  the  U.  S.  Supreme  Court; 
Douglas  Southall  Freeman,  noted 
southern  editor  and  author;  Andrew 
D.  Holt,  president  of  National  Edu- 
cation Association;  J.  Edgar  Hoover, 
director  of  the  FBI;  Edward  R.  Mur- 
row,  news  commentator  for  CBS, 
and  James  Stewart,  motion  picture 
star,  also  chairman  of  the  board  of 
judges. 


ILGWU  Would  Buy  WINS 
For  'Better  Public  Service 


(Continued  from 

price  for  which  Pope  has  contracted 
to  buy  the  station,  ILGWU  promises 
the  same  type  of  programming  now 
aired  by  WFDR,  which  has  been  a 
voice  for  the  union's  adult  education 
and  cultural  activities. 

The  issue  now  presented  is  of 
supreme  importance,  Fly  said — it  is 
"whether  the  public  interest  will  be 
better  served  by  devoting  this  im- 
portant facility  to  foreign  language 
broadcasts  directed  to  a  particular 
segment  of  the  listening  public  or  by 
having  a  facility  of  this  character 
continue  to  be  utilized  to  render  a 
very  meritorious  general  service  of 
all  the  public." 

Even  if  ILGWU  did  not  seek  the 
station,  Fly  wrote,  the  FCC  would 
have  before  it  "a  serious  question  as 
to  whether  such  limited  use  of  this 
particular  powerful  and  important 
facility  (as  foreign-language  broad- 
casting) is  in  the  public  interest." 

Lawyers  here  were  skeptical  that 
once  having  abandoned  the  Avco 
procedure,  whereby,  a  comparative 
hearing  on  the  merits  of  the  two  ap- 
plicants would  be  required,  the  FCC 
will  now  invoke  such  procedure  in 
this  case. 

Cottone  Also  Files 

Yesterday,  too,  general  counsel 
Benedict  P.  Cottone  of  the  FCC  filed 
exceptions  to  an  initial  decision  last 
month  by  examiner  Hugh  Hutche- 
son  in  the  Pilgrim  Broadcasting  case, 
in  Boston.  Hutcheson  had  delivered 
a  sharp  attack  on  the  principle  of 
foreign  -  language  broadcasting  in 
his  decision. 

Cottone  wrote  that,  "The  structure 
of  our  society  is  not  so  insecure  that 
we  must  stamp  out  all  adherance  to 
foreign  traditions  or  customs.  Nor, 
it  is  hoped,  are  we  so  provincial  as 
not  to  recognize  that  there  may  be 
much  in  the  native  culture  of  Amer- 
icans of  foreign  extraction  that  de- 


"Holy  Year"  Program 
On  ABC  Web  Sunday 

The  American  network's  "Hour  of 
Faith,"  ll:30-noon  on  Sunday,  Dec. 
18,  will  be  given  over  to  a  special 
program  dramatizing  the  establish- 
ment of  1950  as  "Holy  Year"  by 
Pope  Pius.  Victor  recordings  made 
in  Rome  will  be  aired.  They  will  in- 
clude the  proclamation  made  by 
Pope  Pius,  rehearsals  for  the  at- 
tendant ceremonies  and  a  dramati- 
zation of  the  "Opening  of  the  Door," 
which  will  take  place  on  Christmas 
Day. 


Coast  Guard  Anniversary 

Commemorating  the  20th  anniver- 
sary of  the  founding  of  the  Coast 
Guard  Academy  in  New  London, 
Conn.,  CBS  will  present  a  special 
half-hour  show  emceed  by  Robert 
Q.  Lev/is  on  Dec.  20.  Titled  "Cadet 
Holiday"  the  program  features 
Peggy  Ann  Garner,  Earl  Wrightson 
and  Francey  Lane,  and  the  U.  S. 
Coast  Guard  Band  and  Glee  Club. 


Page  1) 

serves  to  be  kept  alive  and  from 
which  our  own  culture  might  bor- 
row with  profit." 

He  said  a  knowledge  of  English  is 
"virtually  essential  to  normal  active 
life  in  the  United  States,  and  it  is 
hardly  likely  that  a  few  hours  of 
foreign  language  programs  would 
have  any  substantial  tendency  to 
destroy  the  incentive  to  learn  Eng- 
lish. He  added: 

"Our  American  ideal,  to  which  the 
examiner  refers,  envisages  a  land 
where  all  persons  of  whatever  reli- 
gion, race  or  national  origin  are 
free,  so  long  as  they  do  not  harm 
others,  to  live  as  they  see  fit,  main- 
taining the  customs,  traditions,  in- 
terests and  beliefs  they  think  best. 
The  suggestion  in  this  initial  deci- 
sion that  groups  of  foreign  extrac- 
tion should  be  denied  access  to  their 
native  language  is  clearly  repugnant 
to  that  ideal." 

At  the  same  time  Cottone  found 
no  reason  to  alter  Hucheson's  con- 
clusion that  the  program  plans  of 
Joseph  A.  Slimeme,  the  applicant 
with  the  plans  for  extensive  foreign 
language  operation,  were  not  of 
sufficient  merit  to  win  him  the  con- 
struction permit  in  competition  with 
other  applicants. 


Don  Lee  Expanding 
Arizona  Coverage 


(Continued  from  Page  1) 

Arizona  outlets,  KOOL,  Phoenix; 
KCKY,  Coolidge,  KCNA,  Tucson, 
will  give  Don  Lee  and  Mutual  con- 
siderably greater  coverage  and  vast- 
ly improved  facilities  in  Arizona, 
according  to  Pat  Campbell,  v-p  in 
charge  of  station  relations  for  Don 
Lee.  Of  special  note  is  extention  to 
Bissbee.  This  addition  affords  Don 
Lee  a  powerful  front  running  virtu- 
al length  of  state  and  assures  best 
possible  coverage  by  any  state 
grouping  of  stations.  Station  KOY 
has  power  of  5,000  watts  days  and 
1,000  watts  nights  and  operates  on 
550  kilocycles.  Stations  KTUC  and 
KSUN,  250  watters,  respectively,  op- 
erate on  1400  and  1230  kilocycles. 


Barnes  Making  Speeches 

Pat  Barnes,  WJZ,  New  York,  gab- 
ber, plans  to  spend  some  time  on  the 
road  during  the  next  few  weeks.  He 
has  been  scheduled  to  represent 
WJZ  at  the  Bronxville,  N.  Y.  Civic 
Forum  where  he  will  discuss  "What 
We  Can  Do  To  Help  Peace"  on  Dec. 
19.  On  Dec.  21,  he  does  a  guest 
speaker  shot  before  the  N.  Y.  Ki- 
wanis  Club  luncheon  where  we  will 
talk  about  "Twenty  Years  In  Radio" 
and  on  Jan.  18,  he  goes  to  Chicago 
to  address  station  managers. 


for  profitable  selling  IHViSTIGATB 

3 


WD  E 


WGAL 


WILMINGTON 

DELAWARE 


WKBO 

HARRISBURG 


PENNSYLVANIA 


LANCASTER 

PENNSYLVANIA 


WRAW 

READING 

PENNSYLVANIA 


WOR 

YORK 

PENNSYLVANI 


31 

.  and 


WEST 

EASTON 

PENNSYLVANIA 


WDEL-TV 

WILMINGTON 


DELAWARE 


WGAL -TV 

LANCASTER 


PENNSYLVANIA 


STEINMAN  STATIONS 
Clair  R.  McCollough,  Managing  Director 

Represented  by  ROBERT  MEEKER  ASSOCIATES 

Chicago  San  Francisco  New  York  Los  Angeles 


Section  of  RADIO  DAILY.  Friday.  Dec.  16.  1949 


Gl's  May  Buy  Million 
TV  Sets— Raytheon 


Provided  a  survey  recently  con- 
ducted by  Raytheon  Manufacturing 
Company  is  indicative  of  the  entire 
country,  approximately  1,100,000  TV 
sets  will  be  purchased  by  World 
War  11  veterans  alone  during  the 
first  three  months  of  1950. 

Raytheon,  according  to  Charles 
Francis  Adams,  Jr.,  the  company's 
president,  polled  1,000  veterans  in  its 
plants  in  Waltham  and  Newton, 
Mass.,  to  find  out  how  many  now 
own  TV  receivers  and  how  many 
plan  to  buy  sets  with  their  G.  I.  in- 
surance refunds  during  the  first  part 
of  1950. 

Results  of  the  poll  showed  that  27 
per  cent  of  the  company's  ex-G.  I.'s 
now  own  TV  sets  and  14  per  cent  of 
the  total  plan  to  purchase  sets  with 
their  insurance  refunds.  Thus,  of  the 
73  per  cent  who  do  not  own  TV  sets, 
approximately  one-fifth  plan  to  buy 
them  with  their  insurance  money.  If 
like  results  hold  true  for  all  veter- 
ans of  World  War  II  in  areas  now 
served  by  television,  it  would  indi- 
cate that  an  appreciable  part  of  the 
TV  manufacturing  industry  would 
be  busy  from  Jan.  15  to  April  15. 

Assuming  that  some  16  million 
ex-G.  I.'s  will  receive  refunds  from 
the  Government  and  that  half  of 
them  are  within  range  of  TV  sta- 
tions, and  if  Raytheon's  poll  applied 
to  these  8  million  veterans,  it  would 
indicate  that  they  would  buy  1.100,- 
000  sets  in  the  three-month  period. 


EAGIAEEAS — 
COnSULTflflTS 


RALPH  B.  AUSTRIAN 

Television  Consultant 

1270  AVENUE  OF  THE  AMERICAS 
NEW  YORK  20,  N.  Y. 
Tel.:  CO.  5-6848 


A.  R.  BITTER 

Consulting  Radio  Engineers 

4125  MONROE  STREET 

TOLEDO  6,  OHIO 
Tel.:  Kings  wood  7631 


W'LLI AM  L  FOSS,  Inc. 

Formerly  Colton  &  Feci,  Inc. 

927  15thSt.,N.W.  REpublic  3883 
WASHINGTON,  D.  C. 


Hugh  A.  L.  Halff,  president  and  general  manager  of  WOA7-TV, 
first  television  outlet  in  San  Antonio,  Tex.,  is  shown  with  (left) 
Congressman  Paul  J.  Kilday  of  Texas  and  (right)  Mayor  Jack  White 
at  formal  inauguration  of  the  new  station  on  T-Day,  Dec.  11. 


'Ruggedized'  Radio  Tubes 
Announced  By  Sylvania 

Radio  tubes  which  will  withstand 
severe  vibration  and  shock,  have 
been  specially  designed  to  provide 
dependable  communications  service 
by  Sylvania  Electric  Products,  Inc., 
according  to  C.  W.  Shaw,  general 
sales  manager  of  the  radio  tube  di- 
vision. The  "ruggedized"  tubes,  five 
of  which  have  already  been  manu- 
factured, are  the  first  of  approxim- 
ately twenty  types  being  designed. 
Electrical  characteristics  and  circuit 
applications  of  these  tubes  are  simi- 
lar to  corresponding  standard  types 
but  physical  design  of  tube  struc- 
tures has  been  modified  to  assure 
maximum  dependable  service  life. 


To  Manage  Marketing 

Service  Div.  Of  GE 


L.  K.  Alexander  has  been  ap- 
pointed manager  of  the  marketing 
services  division  in  the  General 
Electric  Company's  electronics  de- 
partment at  Syracuse.  Announce- 
ment of  Alexander's  appointment 
was  made  by  E.  H.  Vogel,  manager 
of  marketing  for  the  department. 
Alexander  will  have  responsibility 
for  market  research  activities  of 
the  department,  will  advise  on  dis- 
tribution, production  and  inventory 
control,  and  will  represent  the  man- 
ager of  marketing  in  coordinating 
programs  for  product  planning  and 
service.  He  has  been  with  GE  since 
1933. 


PRODUCT  lOfl  PARADE 


TV  Table  Holds  Record  Player 

A  table  model  TV  set  and  a  45- 
rpm  record-playing  attachment  may 
be  combined  on  the  same  table 
through  the  styling  of  a  new  televi- 
sion receiver  base  announced  by 
RCA  Victor.  The  table  comes  with 
opposite  sides  in  different  finishes  to 
match  either  RCA's  gold-trimmed 
maroon  TV  table  model  (T-121)  or 
the  company's  10-inch  special  anni- 
versary model  with  simulated  wood 
grain  finish,  or  Model  9-T-256.  The 
record  player  is  accommodated  in 
the  center  of  a  shelf  divided  into 
three  segments  which  makes  room 
for  twelve  of  the  45-rpm  albums  at 
either  end. 


Burlingame  Associates  Expands 

Burlingame  Associates  and  its  af- 
filiate, Brujac  Electronic  Corp.  have 
moved  to  larger  modern  quarters  at 
103  Lafayette  St.,  New  York.  New 
facilities  include  private  and  semi- 
private  offices  for  executives  and 
salesmen,  complete  accounting  de- 
partment, technical  sales  and  cus- 
tomers service  departments,  confer- 
ence and  show  room,  stock  and 
shipping  room,  and  a  fully  equipped 
repair  and  service  department,  as 
well  as  a  highly  specialized  mailing 
department.  Burlingame  Associates 
is  one  of  the  country's  largest  rep- 
resentatives for  the  distribution  of 
electronics  instruments. 


Philco  Appoints  Three 
To  New  Exec.  Posts 


Larry  F.  Hardy  has  been  appoint- 
ed president  of  the  television  and 
radio  division  of  Philco  Corp.,  it  was 
announced  this  week  by  William 
Balderston,  president  of  the  corpor- 
ation. Hardy  will  be  in  charge  of  all 
phases  of  Philco's  TV  and  radio 
business.  He  first  joined  Philco  in 
1932,  representing  the  corporation  in 
Chicago  and  the  Northwest  Division, 
and  then  was  made  v-p  and  general 
manager  of  Simplex  Radio  Co.,  a 
Philco  subsidiary. 

Joseph  H.  Gilles,  vice-president 
and  a  member  of  the  board  of  di- 
rectors of  Philco,  will  assume  full 
responsibility  for  all  operations  of 
the  division  and  has  been  appointed 
vice-chairman  of  the  division's  ex- 
ecutive committee.  Gilles  has  served 
with  Philco  since  1929. 

Frederick  D.  Ogilby,  who  previ- 
ously served  as  manager  of  TV  sales, 
has  been  appointed  vice-president — 
sales  of  the  TV  and  radio  division  of 
Philco.  Ogilby  will  be  responsible 
for  the  development  of  the  new 
product  lines,  as  well  as  head  of  the 
sales  activities  of  the  division.  He 
has  been  with  the  corporation  since 
1931. 


Circle-X  Switches  To  Steatite 

The  Circle  "X"  Antenna  Corp.  an- 
nounced that  it  has  revised  its  cen- 
ter block  construction  by  switching 
from  a  plastic  center  to  a  high  fre- 
quency steatite  center. 


EHGIREERS— 
C0ASULTAATS 


McNARY  &  WRATHALL 
RADIO  ENGINEERS 

906  Natl.  Press  Bldg.  1407  Pacific  Ave. 
Washington  4,  D.C.       Santa  Crux,  Cal. 

Member  AFCCE 


L  W.  ANDREWS,  INC. 

RADIO  CONSULTANTS 

219  WHITAKER  BLDG. 
DAVENPORT,  IOWA 
Phone  2-7824 


GEORGE  P.  ADAIR 

Radio  Engineering  Consultants 

Executive  1230 
Executive  5851 
1833  M  STREET,  N.W. 
WASHINGTON  t,  D.  C 


Section  of  RADIO  DAILY.  Friday.  December  16.  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 

VIDEO  DIRECTORS  NAMED  BY  CBC 


TELE  TOPICS 


AT  LEAST  ONE  NET  has  established 
the  practice  of  refunding  75  per  cent 
of  rate  in  case  of  video  failure  and  25 
per  cent  if  only  audio  goes  out,  thus  indi- 
cating that  TV  is  75  per  cent  visual.  If 
more  producers  would  recognize  this  fact, 
programming  would  be  immeasurably  im- 
proved. A  case  in  point  is  "Easy  Aces," 
which  bowed  on  DuMont  Wednesday  nite. 
Format  of  the  show  is  so  restrictive  that 
it  provides  nothing  to  attract  the  eye  even 
though  it  is  on  film  and  thus  can  embrace 
a  much  wider  scope  than  live  production. 
Briefly,  it  runs  something  like  this:  Jane 
and  Goodman  Ace  are  seen  seated  in  a 
living  rom  watching  their  TV  receiver. 
Some  old  films  which  they  are  watching 
are  inserted  and  they  talk  about  them. 
The  talk  is  very  amusing,  indeed,  but  all 
that  is  seen  for  most  of  the  show  are 
tired,  dull  film  clips.  Had  a  video  failure 
occurred  at  any  point  during  the  show, 
or  for  the  entire  quarter-hour  for  that 
matter,  viewers  would  have  lost  nothing 
whatsoever.  As  we  said  before,  the  Aces' 
conversation  is  very  funny,  but  there's 
really  no  need  to  use  tele  to  broadcast 
conversation.  Ace  is  too  good  to  be  bound 
by  such  a  narrow  format;  we'd  like  to  see 
him  do  a  situation -comedy  show  for  TV 
along  the  lines  of  "Mr.  Ace  &  Jane,"  one 
of  the  best  AM  series  ever  aired.  .  .  . 
Produced  by  Ziv  Television  Programs,  Inc., 
show  is  directed  by  Jeanne  Harrison  and 
written  by  Ace,  George  Foster,  Mort 
Green  and  Jack  Raymond. 

• 

IN  AN  INDUSTRY  that  abounds  with 
'  complications,  the  station  affiliation 
situation  has  never  been  known  as  a  shin- 
ing example  of  clarity.  Multiple  affilia- 
tion is  the  rule  rather  than  the  exception, 
and  in  virtually  every  one-station  city, 
the  outlet  takes  programs  from  all  four 
webs.  This  has  been  especially  grievous 
to  everyone  who  has  tried  to  clear  sta- 
tion time  for  a  network  show.  Now,  how- 
ever, ABC  has  come  up  with  a  switch 
that  has  brightened  an  otherwise  dull  day. 
The  web  announced  yesterday  that  as  of 
Dec.  17  it  will  have  two — count  'em — 
two  affiliates  in  Cleveland.  The  new  af- 
filiate will  be  WXEL  which  will  carry 
those  ABC  shows  that  WEWS,  the  web's 
primary  outlet,  will  be  unable  to  air  be- 
cause of  prior  commitments.  WXEL  will 
be  a  primary  DuMont  outlet,  while  WEWS 
also  has  multiple  affiliation. 

• 

COOPERATING  WITH  New  York's 
^  water  conservation  drive,  DuM  pro- 
duction chief  Frank  Bunetta  yesterday 
armed  two  stage  hands  with  buckets  and 
sent  them  to  the  Hudson  River  to  dio  out 
enough  water  for  use  on  tonite's  "Hands 
Of  Murder"  stanza.  Script  for  this  week's 
edition  of  the  mystery  series  is  built 
around  a  murder  committed  as  a  result 
of  bootlegging  in  water. 


Rates  Still  Going  Up, 
Three  Stas.  Set  Boost 


Three  more  stations  have  issued 
new  rate  cards,  revised  upward,  as 
part  of  the  general  industry  rate  in- 
crease prompted  by  the  rapidly 
growing  circulation.  Latest  to  an- 
nounce rate  boosts  are  KTLA,  Los 
Angeles;  WTMJ  -  TV,  Milwaukee, 
and  WWJ-TV,  Detroit. 

The  Detroit  News  outlet,  managed 
by  Harry  Bannister,  has  increased 
its  basic  hourly  rate  from  $500  to 
$600,  effective  Feb.  1.  This  is  an  in- 
crease of  20  per  cent,  while  the 
number  of  receivers  in  the  area,  now 
130,000,  has  gone  up  almost  100  per 
cent  since  June. 

WTMJ-TV,  owned  by  the  Milwau- 
kee Journal  and  headed  by  Walter 
Damm,  has  issued  its  sixth  rate  card 
although  it  has  been  on  the  air  only 
two  years.  New  card,  effective  Jan. 
1,  establishes  a  basic  hourly  rate  of 
$450,  an  increase  of  $100  over  the 
previous  rate  set  Oct.  1. 

The  new  KTLA  card,  announced 
by  George  Shupert,  director  of  com- 
mercial operations  for  Paramount 
TV.  is  the  station's  first  in  a  year.  It 
boosts  rates  about  20  per  cent — to 
$600  per  hour — while  circulation  has 
grown  500  per  cent  during  the  past 
year. 


FCC  Okays  Time  Rate 

Washington — The  FCC  yesterday 
approved  a  $395  monthly  charge  for 
telephone  lines  within  the  city  of 
Rochester  for  the  connection  of 
WHAM-TV  to  the  NBC-television 
network. 


Cowan  Eng'g  Chief 
Of  AT&T  Long  Lines 


Frank  A.  Cowan,  assistant  to  the 
general  manager  of  the  AT&T  Long 
Lines  Department,  has  been  named 
head  of  engineering  for  the  depart- 
ment, succeeding  Horace  H.  Nance, 
who  is  retiring  Dec.  31  after  more 
than  39  years  with  the  Bell  System. 

The  Long  Lines  Department  is 
the  branch  of  AT&T  responsible 
for  TV  networking,  and  Cowan  has 
had  broad  experience  in  the  engi- 
neering of  both  coaxial  cable  and 
radio  relay  systems. 

Cowan  started  his  career  with  the 
department  in  Atlanta  soon  after 
graduation  from  George  Tech  in 
1919.  He  has  been  with  AT&T  ever 
since  and  during  the  war  did  liaison 
work  between  the  communications 
industry  and  the  armed  forces. 


Bank  Renews  Newsreels 

Boston  —  The  National  Shawmut 
Bank  of  Boston  has  signed  a  long- 
term  exclusive  contract  with  INS- 
Telenews,  renewing  sponsorship  of 
the  daily  and  weekly  newsreels  on 
both  stations  operating  in  this  area. 

The  newsreels  are  carried  by  both 
WBZ-TV  and  WNAC-TV  directly 
preceding  network  time,  under  the 
title  of  "The  Shawmut  Newsteller." 

The  Bank  entered  the  TV  field 
last  year  by  placing  the  INS-Tele- 
news  daily  and  weekly  newsreels 
with  both  stations  for  complete  cov- 
erage of  the  area.  The  resultant 
gratifying  increases  in  business 
prompted  the  bank  to  renew  for 
three  years. 


RCA-DuMont  Patent  Battle 
Enters  Third  Round  In  Court 


Wilmington,  Del.  —  The  long- 
standing patent  patent  battle  be- 
tween RCA  and  DuMont  entered  the 
third  round  this  week  when  DuMont 
challenged  the  validity  of  certain 
RCA  patents  in  a  declaratory  judg- 
ment suit  filed  in  Federal  Court 
here. 

The  complaint  denies  infringe- 
ment charges  originally  brought  by 
RCA  and  alleges  that  the  RCA 
patents  are  invalid  "to  the  extent 
that  they  may  have  colorable  relev- 
ancy" to  equipment  of  the  DuMont 
organization. 

The  battle  between  the  two  re- 
ceiver manufacturers  dates  back  to 
March  22,  1948,  when  RCA  filed  suit 
in  Los  Angeles  against  DuMont, 
Paramount  Pictures,  Television 


Productions,  Inc.,  and  three  DuM 
dealers,  charging  infringement  of 
patents.  Four  days  later,  DuM  filed 
a  declaratory  judgment  suit  in  Wil- 
mington. When  RCA  later  sought  to 
add  eleven  new  patents  to  its  Cali- 
fornia suit,  all  but  two  were  reject- 
ed. The  latest  DuMont  suit,  it  was 
said,  covers  the  remaining  nine 
patents. 

DuMont's  latest  suit  charges  RCA 
with  monopoly  and  restraint  of 
trade.  It  further  alleges  that  RCA 
has  misused  the  nine  mentioned 
patents  and  other  patents  owned  or 
controlled  in  a  manner  contrary  to 
public  policy,  as  a  result  of  which 
the  patents  are  unenforceable. 

None  of  the  three  suits  has  as  yet 
been  brought  to  trial. 


Mutrie  And  Seguin 
Set  For  Toronto 
And  Montreal 


Montreal — Fergus  Mutrie  of  Tor- 
onto, and  Aurele  Seguin  of  Montreal 
yesterday  were  named  directors  of 
television  for  the  CBC,  the  first  ap- 
pointments to  be  made  in  Canadian 
television  on  a  full-time  basis. 

The  appointments  were  announ- 
ced in  a  press  statement  by  Dr. 
Augustin  Frigon.  general  manager 
of  CBC,  who  said  the  two  radio  ex- 
ecutives have  been  assigned  to  work 
full-time  on  development  of  CBC- 
TV  in  Montreal  and  Toronto. 

Alphonse  Ouimet  of  Montreal 
CBC  assistant  chief  engineer,  will 
continue  to  act  as  co-ordinator  of 
television. 

Programs  Next  Summer 

Dr.  Frigon  said  Canada's  first  tele- 
vision programs  will  probably  be  on 
the  air  by  midsummer  of  1951.  An 
earlier  start  would  be  impossible,  he 
added,  due  to  the  time  needed  to 
build  transmitters  and  studios  in 
Montreal  and  Toronto  and  to  gather 
and  train  a  television  staff. 

Both  Mutrie  and  Seguin  have  re- 
cently returned  from  Europe  and 
the  United  States,  where  they  made 
extensive  studies  of  television  sys- 
tems. 

Mutrie,  Regina  -  born,  is  well 
known  on  the  Pacific  Coast  in  both 
music  and  agricultural  circles.  His 
father,  J.  T.  Mutrie,  has  established 
at  Vernon,  B.  C,  one  of  the  largest 
seed  farms  in  Canada.  The  Montreal 
television  director  has  been  in  radio 
for  16  years,  occupying  various  posi- 
tions with  CBC  in  Ottawa,  Quebec 
and  Montreal. 

Statement  By  Dr.  Frigon 

In  announcing  the  new  appoint- 
ments, Dr.  Frigon  said  the  CBC  has 
"fairly  extensive"  plans  on  hand 
which  will  be  implemented  in  the 
near  future.  He  did  not  give  any  de- 
tails. 


Congoleum  Picks  Up  Tab 
On  NBC's  Garroway  Show 

Congoleum  Nairn  Co..  floor  cover- 
ing firm,  will  sponsor  "Garroway 
At.  Large"  over  the  NBC  web  begin- 
ning early  in  February.  Contract 
was  placed  through  McCann-Erick- 
son. 

Sale  gives  NBC  a  7-10:30  p.m.  sell- 
out two  nights  a  week  —  Sunday, 
when  Garroway  is  aired  at  10  p.m.. 
EST,  and  Tuesday. 

Originating  in  Chicago,  program 
has  been  on  the  air  since  April  as  a 
sustainer.  Price  of  the  package  is 
said  to  be  about  $5,000. 


RADIO  DAILY: 


Friday.  December  16,  1949 


PLUG  T  If  n  E  5 


On  Records  and  Transcriptions 

TELL  ME  WHY 

RYTVOC,  Inc. 

1585  Broadway       New  York  19,  N.  Y. 


"HUSH  LITTLE  DAMN"' 

Recorded  By 
Perry  Como  Eddy  Howard 

Dick  Haymes        Curt  Massey 
Kay  Kyser  Jerry  Falligant 

MICHAEL  MUSIC  CO.,  Inc. 
1619  Broadway  Jerry  Johnson 

New  York  City  Gen.  Mgr. 


You'll  LUV  this  novelty! 

IT  MUST  BE  L  U  V 

MANOR  MUSIC  COMPANY 

1619  Broadway  New  York  City 


Nothing  Can  Stop  This! 

FOREVER  WITH  YOU 


rr 


by  the  writer  of  "My  Happiness" 

FORSTER    MUSIC    PUB.,  INC. 

1619  Broadway,  New  York  19,  N.  Y. 
216  S.  Wabash  Avenue,  Ctiicago  4,  III. 


A   HIT   Is  Bornt 

"BLUE  FOR  A  BOY- 
PINK  FOR  A  GIRL" 

Vaughn  Monroe  on  RCA-Victor 

Al  Gallico  Music  Co.  Inc. 

501  Madison  Ave.,  New  York,  N.  Y. 


Revival  of  a  Million  Copy  Hit! 

"AM  I  WASTING 
MY  TIME  ON  YOU" 

STASNY  MUSIC  CORP. 

1619  Broadway  New  York  City 


THE  OLD 
MASTER  PAINTER 


recorded  by 
PHIL  HARRIS  RCA  Victor 

RICHARD  HAYES  Mercury 
DICK  HAYMES  Decca 
SNOOKY  LANSON  London 
PEGGY  LEE-MEL  TORME,  Copilot 
JACKIE  PARIS  National 
FRANK  SINATRA  Columbia 
with  others  to  follow 


ROBBINS  MUSIC  CORPORATION 


WOlllfS  and  MUSIC 


By  PINKY  HERMAN 


•  •  •  TIN  PAN  ALLEY  OOPS:— Bourne  Music  has  two  oldies 
which  have  bounced  back  into  the  musical  limelight.  .  .  .  ditties  are  the 
rythmic  "Charlie  My  Boy"  and  "I  Never  See  Maggie  Alone."  ...  •  J. 
I.  Robbins  &  Sons  come  with  a  smash  in  "Bye  Bye  Baby,"  swingy 
thingy  penned  by  Leo  Robin  and  Jules  Styne  ior  the  hit  musical,  "Gentle- 
men Prefer  Blondes,"  .  .  .  with  major  platters  by  Frank  Sinatra  (Colum- 
bia) Guy  Lombardo  (Decca)  Tony  Martin  (Victor)  Art  Lund  (MGM)  and 
Ray  Anthony  (Capitol)  how  can  it  miss?  ...  •  That  new  platter 
series  of  musicals.  "Your  Melody  Parade,"  emceed  by  Bob  Warren  with 
guests  interviewed  by  Peter  Roberts,  is  delightful  listenin'  these  Sunday 
noons  via  NBC.  ...  •  Handsome  Bill  Harrington  starts  a  new  series 
of  telecasts  Tuesday  over  WOR-TV  .  .  .  program  will  be  beamed 
Tuesdays  and  Thursdays  at  7:15  p.m.  ...  •  Margaret  Truman  makes 
her  Gotham  concert  debut  Tuesday  when  she  guestrills  on  American 
Oil  Company's  "Carnegie  Hall"  ABCoast  to  Coaster.  ...  •  Floyd 
Tillman,  who  penned  "Slippin'  Around"  has  given  Peer  International 
another  potential  hit  parader  in  "I  Gotta  Have  My  Baby  Back."  .  .  . 

•  Roy  Stevens'  Ork  opens  at  Dailey's  Meadowbrook  Jan.  6  for  11  weeks 
with  beau  coup  air  time.  ...  •  Looks  like  Mutual  is  more  than  inter- 
ested in  Gerry  Gross'  TVehicle  starring  Bob  Houston.  ...  •  Happy 
Godcry's  first  plug  tune  will  be  (I'm  Gonna  Paper  My  Walls)  "With  Your 
Love  Letters"  a  torch  penned  by  Teddy  Powell  and  Bernie  Wayne.  .  .  . 

ft        ft        ft  ft 

•  •  •  With  four  major  platters  due  to  hit  the  music  counters 
next  week,  Duchess  Music's  (There's  Something  About  A)  "Home 
Town  Band"  is  sure-fire  .  .  .  waxings  include  Freddie  Martin 
(Victor)  Russ  Morgan  (Decca)  Harmonaires  (Columbia)  and  Art 
Mooney  (MGM).  .  .  .  •  Sanford  Bickart's  narration  on  the 
Sunday  NBTelevasts  of  Stromberg-Carlson's  "Tropic  Holiday," 
is  first  rate  story-telling.  ...  •  Back  in  1932  Arthur  Tracey 
zoomed  into  prominence  as  "The  Street  Singer"  and  his  theme 
song,  "Martha,"  likewise  clicked  .  .  .  the  number,  written  by  L. 
Wolfe  Gilbert  and  Moises  Simons,  has  been  taken  out  of  the  E.  B. 
Marks  archives  and  will  be  revived  .  .  .  look  for  this  fine  ballad 
to  repeat.  ...  •  Dennis  James'  TV  series  "Okay  Mother"  has 
caught  on  and  currently  culls  over  a  thousand  letters  a  week.  .  .  . 
Program,  sponsored  by  Sterling  Drugs  over  the  DuMont  network, 
is  the  first  sponsored  daytime  show  to  be  beamed  over  a  TV 
network.  .  .  . 

ft      ft      ft  ft 

•  •  •  Frances  Schillinger's  book,  "Joseph  Schilinger,"  just  pub- 
lished by  Greenberg  Publications,  is  a  delightful  memoir  of  the  late 
musical  genius,  whose  pupils  include  most  of  the  country's  top-ranking 
ork  pilots,  conductors  and  arrangers  .  .  .  entertaining,  romantic  and 
anecdotal,  the  author  gives  the  inside  story  of  modern  musical  Ameri- 
cana ...  it  reveals  interesting  facts  such  as  Glenn  Miller' s  "Moonlight 
Serenade"  and  George  Gershwin's  "Mine"  were  developed  from  ex- 
ercises they  respectfully  prepared  during  their  studies  with  Schillinger  . 
.  .  tome  is  a  MUST  for  everyone  in  the  entertainment  world.  .  .  . 

ft        ft        ft  ft 

•  •  •  ON  AND  OFF  THE  RECORD:  — Juanita  Hall,  of 
"South  Pacific,"  has  a  solid  bit  of  wax  in  her  latest  Victor  record 
of  "Blow  Them  Blues  Away"  reversed  with  "Scarlet  Ribbons,".  .  . 
top  side  is  easily  her  best  effort  with  effective  trumpet  support 
by  Billy  Moten,  who  fills  a  horn  like  Billy  Butterfield.  .  .  •  Co- 
lumbia comes  up  with  a  surprise  novelty  biscuit  in  Polka  King  * 
Walter  Solek's  fine  effort  on  a  novelty  titled.  "We  Don't  Make 
Any  Money"  (But  We  Have  A  Lot  of  Fun)  .  .  .  flip  is  "Every- 
body's Polka,"  .  .  .  made  to  order  for  deejays  and  jukes.  .  . 

•  When  a  Wilkes  Barre,  Pa.  fellow  wrote  a  protesting  letter 
to  MBS  deejay  Bob  Poole,  "because  his  office  help  dropped  their 
work  to  listen  to  his  programs,"  listeners  to  Poole  (via  WBAX) 
swamped  James  Monks  with  indignant  phone  calls  .  .  .  (Monks — 
who  he?  He,  man  who  protested,  dat  who).  .  .  .  Eddie  'Gin' 


PLUG  TUBES 


Wedding  Bells  Will 
Soon  Be  Ringin' 

LAUREL  MUSIC  CO. 
1619  Broadway         New  York  City 


Bing    Crosby,    Grade  Fields, 
Sammy    Kaye,    Johnny  Des- 
mond, Jo  Stafford,  Doris  Day 
Are  All  On 

THE  LAST  MILE  HOME 

LEEDS  MUSIC  CORPORATION 


Making  Our  Debut  Wifh  A  Hit! 

"A  NEW  SHADE  OF  BLUES" 

MAYPOLE  MUSIC  CO. 

22  f.  67th  St.        New  York  City 
Phone:  REgent  7-4477 


I  WISH  I  KNEW 

Should  step  right  out  in  front — 
Just  recorded  for  RCA-VICTOR 
by  DOLPH  HEWITT 

ADAMS,  VEE  &  ABBOTT,  Inc. 

216  S.  Wabash  Ave.       Chicago  4,  III. 


WHERE  ARE 
YOU  BLUE  EYES? 

Russ  Morgan  -  Decca  24819 
Merrie  Musette  -  Victor  25-1134 

KNICKERBOCKER  MUSIC  PUB.  INC. 

1619  Broodway  New  York,  N.  Y. 


My  Heart  Goes  With  You 

by  Thomoi  G.  Meehoa 
—  ♦         ♦  — 

JAMES  MUSIC,  Inc. 

1650  Broadway        Room  709        N.  T.  C. 


Brand  New  Novelty! 

"If  I  Had  A 
Million  Dollars" 

(I  Would  Give  It  All  to  You) 

TONY  PASTOR'S 

Sensational  COLUMBIA  Record 
#38577 

RYTVOC,  Inc. 

1585  Broadway     New  York  19,  N.  Y. 


The  National  Daily  Newspaper  of  Commercial   Radio   and  Television 


VOL.  49,  NO.  52 

NEW  YORK,  MONDAY,  DECEMBER  19,  1949 

TEN  CENTS 

COSTS  OF  NATIONWIDE  TV  ESTIMATED 


Newscasts  Rate  High 
In  Local  WOR  Survey 

News  broadcasts  now  attract  more 
people  than  during  World  War  II,  a 
WOR  survey  of  average  ratings  for 
major  radio  station  news  programs 
during  the  past  eight  years  in  New 
York  has  revealed.  Pulse  ratings  for 
October  and  November  from  1942  to 
1949  were  used  as  a  basis  by  the 
WOR  research  department. 

More  people  listen  to  more  news 
on  major  New  York  stations  than 
during  the  early  part  of  the  war,  the 
average  news  program  is  heard  by 
more  families  now  than  in  any  Octo- 
ber and  November  in  the  past  four 

(Continued  on  Page  4) 

Miles  Buys  Two  More; 
One  On  ABC,  One  MBS 


Miles  Laboratories,  of  Elkhart, 
Ind.,  through  Wade  Advertising 
Agency,  has  purchased  two  more 
network  segments,  one  on  ABC  and 
the  other  on  MBS,  each  to  be  heard 
five  times  weekly,  Monday  through 
Friday. 

For  Alka-Seltzer  and  One-A-Day 
Vitamins  the  company  has  signed 
for  joint  sponsorship  of  Edwin  C. 
Hill's  newscasts  on  the  American 

(Continued  on  Page  2) 

New  Advertising  Staff 
Of  Lever  Bros.  Announced 


Thirst  Quencher 

Using  the  water  shortage  in 
New  York  as  a  means  to  attract 
attention  to  his  station  and  its 
coverage  in  Louisiana,  Willard 
L.  Cobb,  general  manager  of 
KALB,  Alexandria,  sent  a  bottle 
of  water  to  thirsty  New  York 
time  buyers  and  other  agency 
executives.  The  shipment  of  bot- 
t'ed  water  was  air  expressed  to 
Manhattan  and  the  bottles  dis- 
tributed by  the  station's  New 
York  representatives.  Weed  and 
Company. 


Trustee  In  Bankruptcy 
Factor  In  FCC  Ruling 


Washinyton  Bureau  of  RADIO  DAILY 

Washington  —  Lawyers  here  saw 
the  FCC  decision  of  last  week  in  the 
case  of  KWIK,  Burbank,  Calif.,  as 
of  great  possible  meaning  in  the 
knotty  Don  Lee  Broadcasting  Sys- 
tem case.  Although  the  Commission 
ordered  revocation  of  the  KWIK  li- 
cense effective  January  8,  it  said 
flatly  that  it  sees  no  objection  in 
principle   to  the   assignment  of  a 

(Continued  on  Page  8) 


Faught  Co.  Releases  Video  Survey — 
Reports  1,000-Station  System  Will 
Cost  $1,740,352,500  Annually 


Lever  Brothers'  advertising  de- 
partment organization,  following  the 
company's  move  to  New  York,  has 
been  announced  by  James  A.  Bar- 
nett,  v-p  in  charge  of  advertising. 

Michael  J.  Roche  will  continue  as 
general  advertising  manager.  David 
Ketner  is  brand  advertising  man- 

(Continued  on  Page  2) 


Xmas  Spirit 

Alice  O'Keefe,  chief  telephone 
operator  at  Benton  &  Bowles, 
read  an  account  of  Xmas  prep- 
arations being  made  by  patients 
at  Goldwater  Memorial  Hospital 
on  New  York's  Welfare  Island 
in  a  metropolitan  newspaper.  In 
a  matter  of  hours  she  and  the 
other  operators  raised,  via 
phone,  a  total  of  SI  10  from  the 
agency  staff  for  the  good  cause. 


Tobacco  Company  Buys 
"Dr.  I.  Q."  On  ABC  Stations 


P.  Lorillard  Co.  has  been  signed 
by  ABC  to  bankroll  "Dr.  I.Q."  over 
52  web  stations  effective  January  4, 
it  was  announced  on  Friday.  Pro- 
gram was  purchased  for  52-weeks  in 
behalf  of  Embassy  cigarettes. 

"Dr.  I.Q."  has  been  on  the  air  for 
(Continued  on  Page  2) 


Special  Campaign  Set 
For  DeMille  Picture 


A  radio  and  television  spot  pro- 
motion campaign  is  being  planned 
in  behalf  of  Cecil  B.  DeMille's 
"Samson  and  Delilah"  when  it  is  in- 
troduced nationally  next  month. 

The  world  premiere  of  the  Bible 
epic  will  be  held  on  December  21st 
in  New  York  and  Hollywood  with 
Paramount  sponsoring  a  broadcast  of 
the  festivities  attendant  to  the  first 
night  over  WOR  and  Mutual  from 
(Continued  on  Page  2) 

Alexander  Comm.  Head 
For  Tele  Town  Meetings' 

Washington  Bureau  of  RADIO  DAILY 

Washington  —  RMA  announced 
Friday  the  formation  of  a  new  in- 
dustry group  to  be  composed  of 
both  RMA  members  and  non-mem- 
bers companies,  to  develop  further 
plans  for  educational  "town  meet- 
(Continued  on  Page  4) 

Radio  Weather  Service 
Planned  By  Auto  Club 

Weather  and  traffic  reports  for 
motorists  in  the  Metropolitan  area 
will  be  broadcast  this  winter  by 
nine  radio  stations  and  two  TV  out- 
lets in  cooperation  with  the  Auto 
(Continued  on  Page  2) 


New  Labor  Act  Will  Benefit 
Broadcasters,  Says  Doherty 


Washington  Bureau  of  RADIO  DAILY 
Washington — In  a  statement  de- 
signed to  clarify  industry  questions 
regarding  application  of  the  new 
Fair  Labor  Standards  Act,  the  NAB 
employer-employe  relations  direc- 
tor, Richard  P.  Doherty,  said  Friday 
that  "largely  through  the  initiative 
of  NAB,"  broadcasters — stations  and 
networks — "should  save  many  thou- 
sands of  dollars  annually  on  over- 
time obligations."  He  pointed  out 


that  a  wide  range  of  talent  fees  is 
excluded  from  overtime  calcula- 
tions, and  that  the  new  law  also 
permits  employment  of  minors  in 
radio  and  television. 

Doherty  pointed  out  that  "an 
amendment  to  Section  7  (D)  of  the 
Fair  Labor  Standards  Act  of  1938 
dealing  with  the  calculation  of  the 
regular  rate'  of  pay.  specifically 
mentions  that  'talent  fees  .  .  .  paid 
(Continued  on  Page  8) 


The  annual  cost  of  a  the- 
oretical nationwide  television 
system  comprised  of  1,000 
stations  and  200  satellite 
transmitters  would  be  $1,- 
740,352,500,  according  to  a 
study  released  today  by  The 
Faught  Company,  Inc.,  busi- 
ness consultants.  On  this  ba- 
sis, the  report  states,  a  total 

(Continued  on  Page  7) 

Defends  Radio  Role 
In  Harvard  Speech 

Cambridge,  Mass.  —  "The  things 
that  are  wrong  with  radio  are  direct 
reflections  of  certain  defects  in  the 
American  way  of  life,"  said  H.  V. 
Kaltenborn  at  a  Harvard  Law 
School  Forum  on  Friday  night.  Nor- 
man Corwin,  Quincy  Howe,  and 
James  Fly  also  took  part  in  the  dis- 
cussion which  posed  the  question 
"What's  wrong  with  American  Ra- 
dio?" 

The  commentator  cited  "too  much 
(Continued  on  Page  4> 

WSB  Gives  Fax  Station 
To  Southern  University 

Atlanta  —  WSB  has  presented  a 
$13,000  twin  -  scanner  Faximile 
transmitter  to  Emory  University. 
The  university  journalism  head,  Dr. 
R.  B.  Nixon,  says  the  equipment 
will  be  used  to  demonstrate  the 
(Continued  on  Page  21 


Rescue  Service 

Syracuse.  N.  Y. — A  listener's 
tip,  telephoned  to  radio  WSYR. 
led  State  Police  and  National 
Guard  officials  to  the  wreckage 
of  a  missing  P-47  fighter  plane 
some  43  miles  south  of  the  city 
this  week.  The  listener,  whose 
farm  is  located  a  short  distance 
from  the  patch  of  woods  where 
the  wreckage  was  found,  heard 
WSYR  tell  of  the  missing  plane. 


2 


RADIO  DAILY 


Monday,  December  19,  1949 


*  COfniNG  AND  GOING  * 


Vol.  49,  No.  52    Monday,  Dec.  19,  1949  lOCts. 


JOHN  W.  ALICOATE     :  Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :    Business  Manager 

Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y„  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch.  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicoate, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15. Op.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily. 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Cable  address:  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen   Kushner.  Manager 
6425  Hollywood  Blvd.        Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate,  Manager. 
612  N.  Michigan  Ave. 
Phone:  Superior  7-1044 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg.. 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1 V 3  7 .  at  the  postoffice  at  New  York,  N.  Y., 
under  the  act  of  March  3,  1879. 


FINANCIAL 

_  (December  16)   

NEW  YORK  STOCK  EXCHANGE 

Net 


High 

Low 

Close 

Chg. 

ABC   

9V8 

83/4 

8% 

Admiral  Corp  

175/8 

1714 

173/8 

—  % 

Am.  Tel.  &  Tel  

146Vg 

146% 

1 465/8 

+  Va 

CBS  A   

28% 

273/4 

2734 

—  % 

CBS  B   

28 

28 

28 

Philco   

32  7  8 

32S/8 

325/8 

Philco  ofd  

82 1/2 

82 

82V2 

+  lvi 

RCA  Common 

1234 

1238 

123, 

-  Va, 

Stewart- Warner  . 

12B8 

n% 

12% 

+  Vb 

Westinghouse 

31*8 

31 1/2 

313/4 

—  V4 

Westinghouse  pfd. 

10234 

102V2 

10234 

-  V8 

Zenith  Radio 

31% 

31 1/2 

31% 

-  % 

NEW  YORK 

CURB 

EXCHANGE 

Hazeltine  Corp. 

163  g 

165/g 

163/g 

-  '/8 

Nat.  Union  Radio 

2% 

2'/2 

2% 

+  Va 

OVER 

THE  COUNTER 

Bid 

Asked 

DuMont   Lab.    .  . 

193/4 

203/4 

Stromberg-Carlson 

103/4 

12 

WCAO  (Baltimore) 

17 

20 

WJR  (Detroit) 

75-8 

8 1/4 

Radio  Weather  Service 
Planned  By  Auto  Club 

'Continued  from  Page  1) 

Club  of  New  York,  it  was  announced 
yesterday.  The  auto  club  has  ar- 
ranged to  check  road  conditions 
with  highway  police,  tunnel  officials 
and  others  in  the  area  and  supply 
the  bulletins  to  the  broadcasters. 

This  year  field  reporters  equipped 
with  two-way  radios  will  roam  the 
area  and  supply  special  information. 
The  system  will  function  during  the 
holidays  and  when  weather  condi- 
tions are  bad. 

The  radio  line-up  includes  WCBS, 
WNBC,  WOR.  WJZ,  WNEW.  WMCA, 
WQXR,  WMGM,  and  WINS.  The 
television  stations  are  WABD  and 
WPIX. 


H.  V.  KALTENBORN,  commentator  on  NBC 
is   in   Cambridge   revisiting   his  Alma  Mater, 
Harvard   University.    Yesterday   he  addressed 
the   Free   Enterprise  Society  on   the  subject, 
"Our  Divided  World." 

MURRAY  S.  LEVINE,  president  and  founder 
of  the  New  York  Committee  on  Atomic  Infor- 
mation, tomorrow  will  leave  for  Florida  to  be 
interviewed  on  stations  in  Miami  and  Miami 
Beach. 

FRANK  NOVAK,  creator  of  Goodyear's 
"Hook  V  Ladder  Follies"  in  1945  and  the 
present  simulcast,  "Main  Street  Follies,"  off 
by  plane  for  Toledo,  Ohio,  where  next  Friday 
he'll  supervise  a  full-hour  program  over  Mu- 
tual sponsored  by  the  Leader  Department 
Stores. 

DON  SYLVIO,  orchstra  leader,  is  back  from 
Chicago  and  has  resumed  his  baton  work  at 
Bill  Berfolotti's. 

MARY  C.  WILSON,  of  the  "Meet  Mary" 
program  on  WTTM,  Trenton,  N.  J.,  is  back 
at  the  station  following  a  two-week  trip 
through  the  Scandinavian  countries. 

Miles  Buys  Two  More; 
One  On  ABC,  One  MBS 


(Continued  from  Page  ll 

network  from  7-7: 05  p.m.,  starting 
Jan.  2. 

Additionally,  the  firm  has  bought 
on  the  Mutual  network  the  last  15- 
minutes  of  the  "Ladies  Fair"  pro- 
gram presided  over  by  Tom  Moore. 
The  half-hour  show  is  heard  from 
2-2:30  p.m.  Approximately  410  Mu- 
tual stations  will  be  used,  starting 
on  or  about  Feb.  6.  The  Miles  prod- 
uct to  be  advertised  on  this  program 
has  not  yet  been  chosen. 

Special  Campaign  Set 
For  DeMille's  Picture 


(Continued  from  Page  II 

8:00  to  8:30  p.m.  WABD  in  New 
York  will  televise  the  opening  of  the 
picture. 

The  movie  will  be  shown  nation- 
ally after  January  20  in  more  than 
20  cities  with  radio  spots  and  30- 
second  TV  trailers  being  run  in  the 
areas.  The  agency  handling  the  pro- 
motion is  Buchanan  &  Co.,  Inc. 


Jones  Leaves  Agency; 

Keck  Takes  His  Post 


Chicago — William  E.  Jones,  di- 
rector of  radio  and  television  at 
Henri,  Hurst  &  McDonald,  Inc.,  in 
Chicago,  for  the  past  six  years,  has 
resigned  effective  Dec.  31,  to  oper- 
ate as  an  independent  program  pack- 
age producer  and  consultant  in 
radio  and  television  with  headquart- 
ers in  Chicago. 

His  successor  will  be  John  Scott 
Keck  who  has  been  associated  with 
NBC  for  several  years.  Keck,  Re- 
cording Manager  of  NBC,  also  func- 
tions in  several  other  capacities  for 
the  network,  particularly  as  a  radio 
director  for  several  advertising 
agencies  including  many  agency 
radio  departments  not  prepared  to 
meet  the  creative  needs  of  their 
clients.  He  will  officially  begin  head- 
ing up  the  radio  and  television  de- 
partment of  HH&McD  on  Jan.  3. 


,  CHET  HUNTLEY,  West  Coast  newscaster  for 
CBS,  is  back  in  Hollywood  following  a  six- 
week  tour  of  Europe. 

KEN  MURRAY,  starrted  on  CBS-TV,  has  left 
for  the  West  Coast  to  spend  the  Christmas 
holidays.  He'll  be  back  Dec.  29  in  time  to 
make  final  arrangements  for  his  new  video 
series,  which  is  scheduled  to  make  its  bow 
Jon.  7. 

A.  F.  MARTIN,  JR.,  general  manager  of 
WKPT,  affiliate  of  NBC  in  Kingsport,  Tenn., 
was  in  conference  yesterday  with  station  rela- 
tions executives  of  the  web. 

ARTHUR    WHITNEY,    staff    writer    for  the 

Herb  Sheldon  show  on  ABC,  off  by  plane  for 

Miami,  where  he'll  spend  the  week-end.  He 
wrote  the  show  ahead  for  this  period. 

STERLING  FISHER,  monager  of  the  public 
affairs  and  education  deportment  at  NBC,  on 
Monday  will  be  in  Louisville,  Ky.,  to  attend 
the  University  of  Louisville's  conference  on 
Home-Study-Education-By-Radio  courses,  which 
are  conducted  in  conjunction  with  NBC  pro- 
grams. 

New  Advertising  Staff 
Of  Lever  Bros.  Announced 

(Continued  from  Page  1) 

ager  for  Surf,  Lifebuoy  and  Swan 
while  Paul  Laidley,  Jr.  will  be  an 
assistant  for  these  brands.  George  B.  t 
Smith  will  be  brand  advertising 
manager  for  Rinso,  Spray  and 
Breeze  with  William  Scully  as  the 
assistant  for  the  accounts.  Howard 
Bloomquist  is  the  brand  advertising 
manager  for  Lux  Toilet  Soap,  Lux 
Flakes  and  Silver  Dust.  Stephen 
Witham  is  assistant  manager. 

George  T.  Duram  is  media  direc-  j 
tor  and  is  assisted  by  John  P.  Doyle 
and  Richard  Dube.  John  R.  Allen  j 
fills  the  new  post  of  television  man- 
ager. 

The  department  is  temporarily  lo-  ; 
cated  at  80  Varick  Street  pending  J 
completion  of  the  new  Lever  Build- 
ing in  New  York. 

WSB  Gives  Fax  Station 
To  Southern  University 

(Continued  from  Page  I) 

medium  to  students  and  to  experi- 
ment with  the  transmission  of  vari- 
ous type-faces.  The  presentation 
was  made  by  John  M.  Outler,  Jr.. 
station  general  manager. 


Tobacco  Company  Buys 
"Dr.  I.  Q."  On  ABC  Stations 


(Continued  from  Page  1) 

11  years  with  Lew  Valentine  starred 
in  the  title  role.  Program  time  is  8 
to  8:30  p.m.,  Wednesdays.  Agency  is 
Geyer,  Newell  &  Ganger,  Inc. 


SESAC  Plays  Santa 

SESAC,  Inc.  for  the  last  month  has 
been  sending  as  a  special  Christmas 
gift  to  all  of  their  subscribers,  bonus 
releases  to  build  up  substantially  the 
number  of  tunes  in  the  SESAC  Li- 
brary. The  last  of  these  bonus  ship- 
ments go  out  this  week  which  will 
bring  up  every  subscriber  to  more 
than  2,500  numbers  at  the  present 
time. 


They  work 
for  peanuts 

Always  a  big  attraction  at  the 
circus  are  the  performing  ele- 
phants. But  they  do  a  lot  of  hard 
work  for  their  owners,  too.  And 
they  do  it  all  for  peanuts. 

Sounds  like  a  story  about 
W-I-T-H.  It's  a  big  attraction 
for  listeners  and  advertisers  in 
the  rich  Baltimore  market.  And 
W-I-T-H  works  for  you  like  a 
Trojan — for  peanuts! 

Yes,  for  very  little  money  you 
can  do  real  big  things  on 
W-I-T-H.  For  W-I-T-H  delivers 
more  listeners-per-dollar  than 
any  other  station  in  town. 

So,  if  you  want  to  make  your 
advertising  dollar  go  far  in  Balti- 
more, buy  W-I-T-H.  Your  Head- 
ley-Reed  man  will  gladly  give 
you  the  whole  story. 


Baltimore  3,  Maryland 


TOM  TINSLEY,  President 
R«pr«Mnt«4  by  H«a4l«y-R*«4 


Effective  January  1,  1950 


with 

ALL  THE  HOTTESThOOPERATED  PROGRAMS 


Key  Station  of  the 

Radio  Network  of  Arizona. 

KOOL,  Phoenix 
KCKY,  Coolidge 
KOPO,  Tucson 

100%  coverage  of  Arizona's 
richest  area  comprising  75% 
of  the  State's  population. 


bringing 


you  a  Loyal  Audience  that 
annually  spends  more  than 

HALF  A  BILLION  DOLLARS 

in  KOOL's  retail  area. 


5,000  WATTS  DAY  AND  NIGHT  960  KCs 

NATIONAL  REPRESENTATIVES 

George  P.  Hollingberry  Co. 

NEW  YORK    •    CHICAGO    •    LOS  ANGELES    •    SAN  FRANCISCO    •  ATLANTA 


RADIO  DAILY: 


Monday.  December  19,  1949 


Newscasts  Rate  High 
In  Local  WOR  Survey 

(Continued  from  Page  1) 

years  and  the  average  rating  for  all 
15-minute  newscasts  currently  tops 
the  average  for  comparable  months 
in  all  the  war  years,  according  to 
the  survey. 

The  survey  made  in  the  two- 
month  period  included  only  15-min- 
ute newscasts  aired  by  the  four  ma- 
jor New  York  stations  and  omitted 
commentators.  Average  ratings  for 
quarter-hour  newscasts  were  19  per 
cent  higher  in  1949  than  in  1942,  the 
survey  showed.  Because  of  the  in- 
crease in  radio  families,  the  research 
department  said,  ratings  of  1946 
were  even  lower  when  compared  to 
those  of  1949. 

The  survey  showed  WOR  as  "New 
York's  most  listened-to  station  for 
news"  attracting  44  per  cent  of  the 
total  audience  listening  to  major- 
station  newscasts  in  New  York. 


Alexander  Comm.  Head 
For  Tele  'Town  Meetings' 

(Continued  from  Page  1) 

ings"  of  television  dealers.  At  a 
meeting  in  Chicago  last  week.  Chair- 
man George  M.  Gardner,  of  the 
RMA's  set  division,  appointed  rep- 
resentatives from  nine  leading 
companies  to  constitute  a  new  plan- 
ning committee  for  the  proposed 
"town  meetings"  of  television  deal- 
ers. 

A.  T.  Alexander,  of  Motorola, 
chairman  of  the  RMA's  service 
committee,  was  named  chairman  of 
the  new  committee.  Companies  to 
be  represented  on  the  committee 
by  executives  of  the  sales,  adver- 
tising, accounting  and  service  de- 
partments include  the  following: 
Admiral,  DuMont,  Emerson,  Gen- 
eral Electric,  Motorola,  Philco,  RCA, 
Stromberg  -  Carlson  and  Zenith. 
Chairman  Stanley  H.  Manson  of 
the  RMA's  advertising  committee, 
also  will  be  a  member. 

Original  plans  for  the  television 
dealers'  meetings,  prepared  by  the 
RMA  "town  meetings"  committee 
with  the  aid  of  Howard  Browning, 
committee  consultant,  proposed  TV 
distributor-dealer  meetings  in  60 
principal  cities  for  presentation  of 
four  20-minute  films  on  major  sub- 
jects to  assist  dealers.  The  new  in- 
dustry committee  will  further  study 
these  plans  toward  development 
of  a  more  definite  program  under- 
written by  set  manufacturers  in  co- 
operation with  distributors. 

A  meeting  of  the  new  planning 
committee  within  the  next  few 
weeks  is  planned. 


Texas  Snow  Storm 

A  flurry  of  Texas  "snow"  scattered 
in  a  publicity  release  from  "San  An- 
tonio's Santa  Claus  Station."  KITE, 
temporarily  blocks  traffic  on  agency 
desks.  The  item  gives  the  reader  a 
view  of  Santa's  activities  on  his  way 
to  San  Antonio  as  covered  by  KITE, 
in  addition  to  the  simulated  snow. 


Man  About  Manhattan.  .  . 

•  •  •  WEEK-END  CUFF  NOTES:  Watch  lor  a  new  commercial 
switch  next  spring  when  radio  stations  begin  plugging  their  programs 
via  TV.  .  .  .  FCC  is  already  receiving  squawks  about  New  York  having 
so  many  top-powered  stations.  (Complaints  from  station  ops  in  N.  J„ 
and  Conn.)  .  .  .  Kay  Roberts  no  longer  with  Mildred  Fenton  and  oper- 
ating on  her  own  now.  (Aside  from  handling  top  personalities,  Kay  is 
also  working  with  the  Finnish  government  on  a  series  of  radio  and  IV 
shows  depicting  the  life  and  times  of  the  people  of  Finland).  .  .  .  Radio 
Mirror's  "What's  New  From  Coast  to  Coast"  col'm  now  being  penned 
by  Marie  Haller.  .  .  .  Dick  Linke  left  Sammy  Kaye  to  go  into  the  pub- 
licity biz  on  his  own.  .  .  .  Aside  to  Cathy  Mastice:  Didja  know  that 
the  Shiek  Abdullah.  Prime  Minister  of  Kashmir,  made  the  Music  Hall 
one  of  his  first  stops  here  just  to  catch  your  warbling?  .  .  .  Ditto  to 
Henry  Morgan  and  Don  Ameche:  The  Morgan  the  Merrier  sounds  like  a 
natural  for  television.  .  .  .  According  to  Hert  Stein,  a  virus  is  simply 
a  common  cold  handled  by  MCA. 

ft      ft      ft  ft 

•  •  •  Nat  Abramson,  pioneer  in  booking  cruise  entertain- 
ment for  25  years  or  more,  has  fallen  for  his  own  ballyhoo,  it 
seems,  about  those  wonderful  17-day  West  Indies  cruises  handled 
the  Holland  Line.  Nat  hopped-  aboard  the  Nieuw  Amsterdam 
Sat.  nite  with  a  fistful  of  top  radio  personalities,  among  them 
Georgie  Price  and  Sid  Gary,  for  a  holiday  jaunt  down  among 
those  romantc  moonlit  isles,  as  the  travel  folders  put  it. 

it     ft     it  it 

•  •  •  THE  MORNING  MAIL:  "Dear  Sid,"  writes  "A  Regular 
Reader."  "Just  want  to  get  something  off  my  chest  that's  been  there 
for  a  long  time.  Nothing  serious,  mind  you.  lust  that  it  gripes  me  when 
a  good  show  turns  a  little  bad  when  it  latches  onto  a  sponsor.  I'm 
thinking  specifically  of  'Life  With  Luigi.'  Used  to  be  just  about  perfect 
from  every  angle,  but  with  a  sponsor  just  around  the  corner,  what 
happens?  In  a  word,  the  whole  thing  is  jazzed  up.  Everybody  tries  to 
please  more  than  ever — especially  the  audience.  Poor  Luigi  can't  so 
much  as  open  his  mouth,  but  the  over-obliging  audience  is  rolling  in  the 
aisles.  Sounds  phoney  to  me  and  detracts  from  the  essential  humor  of 
the  sketch.  Another  example  is  'Duffy's  Tavern.'  As  a  sustainer,  it 
was  terrific  because  it  was  unpretentious.  Came  the  sponsor,  and  all 
of  a  sudden  we  heard  the  'Tavern'  ushered  in  with  a  full-size  orchestra. 
Again,  everybody  tried  too  hard.  I'm  not  blaming  the  sponsor.  If  the 
show  proved  itself  to  be  good  enough  to  buy,  I  should  think  the 
sponsor  would  be  content  to  see  it  continue  along  the  same  lines.  Maybe 
the  producer  is  to  blame.  With  the  extra  dough,  he  thinks  it's  necessary 
to  glamorize  the  show  with  more  brass,  more  oomph,  more  audience- 
response.  In  a  word,  it  seems  to  me  that  when  a  program  is  in  the 
sustainer  stage,  emphasis  is  on  originality  and  workman-like  showman- 
ship. Sponsored,  it  becomes  forced  into  the  conventional  glittery  show- 
case, which  is  too  bad.  Thanks  for  listening." 

ft        ft        ft  ft 

•  •  •  The  U.  S.  Coast  Guard  will  present  an  all-star  variety 
Christmas  show  on  CBS  (10:30  p.m.)  tomorrow  nite,  with  Robert 
Q.  Lewis  as  emcee.  Other  stars  who  will  appear  are  Peggy  Ann 
Garner,  Earl  Wrightson  and  Francey  Lane.  The  29-piece  Coast 
Guard  Academy  band  and  the  Cadet  Glee  Club  will  be  featured 
under  the  direction  of  Warrant  Officer  George  H.  Jenks.  Program 
also  marks  the  20th  ann'y  of  the  founding  of  the  present  site  of 
the  Coast  Guard  Academy  located  in  New  London,  Conn.  Show 
will  be  produced  by  Geo.  F.  Foley,  Jr.,  and  directed  by  James 
Lister. 


Defends  Radio  Role 
In  Harvard  Speech 

(Continued  from  Page  1) 

material  emphasis,  too  little  time  to 
do  things  well,  too  much  concern 
with  easy  popularity  and  quick  re- 
sults" as  examples  of  the  defects. 
However,  Kaltenborn  said  there  are 
many  more  good  things  on  the  air 
than  people  realize. 

"The  war  did 
a  lot  to  help  ra- 
dio grow  up,"  he 
continued.  "It 
was  faced  with 
serious  responsi- 
b  i 1 i  t  i  e  s  and 
measured  up  to 
them.  Radio  did 
a  patriotic  job, 
a  conscientious 
job,  and  some- 
times a  distin- 
guished job." 

"Much  of  the 
current  criticism 
of  radio  pro- 
grams is  ineffec- 
tive because  it  lacks  discrimination 
or  is  totally  unfair,"  he  pointed  out. 
Kaltenborn  asked  why  people 
shouldn't  be  more  discriminating  in 
choosing  what  they  wanted  to  hear 
rather  than  turning  their  set  on  at 
any  time. 

As  for  FCC  regulation  of  stations, 
Kaltenborn  said  "I  would  always 
rather  have  a  regulatory  body  do 
too  little  than  too  much."  He  added 
that  under  radio  law  "radio  stations 
have  a  definite  obligation  to  the 
public." 

Television  has  taken  the  place  of 
radio  as  the  "whipping  boy"  and 
people  are  less  critical  of  radio  now, 
Kaltenborn  said.  As  for  the  future  of 
radio,  he  commented  that  "radio  is 
considered  by  many  as  a  dying  or  an 
obsolescent  medium.  Personally,  I 
don't  agree." 

Kaltenborn  spent  two  days  at  his 
alma  mater  and  in  addition  to  the 
discussion,  addressed  The  Free  En- 
terprise Society  at  Harvard  on 
Thursday  evening. 


KALTENBORN 


Derr  Gets  New  Post 
In  CBS  Sports  Dept. 

John  Derr  has  been  named  asso- 
ciate director  of  sports  for  CBS  ef- 
fective Jan.  1.,  Davidson  Taylor 
CBS  vee-pee,  announced  on  Wed- 
nesday. Derr  has  been  assistant  to 
CBS  sports  director  Red  Barber 
since  April,  1947. 

Derr's  newly  created  position  calls 
for  his  giving  up  broadcast  camera 
direction  for  which  he  was  previ- 
ously responsible  but  he  will  con- 
tinue supervisory  work  with  all 
kinds  of  radio  and  TV  sports  pro- 
grams. 

Taylor  said  that  Derr's  appoint- 
ment "is  another  result  of  the  recent 
integration  of  CBS  radio  and  TV 
public  affairs"  and  pointed  out  that 
the  web's  activities  in  these  fields 
called  for  a  full  time  administrator 
to  handle  the  increased  operational 
duties. 


Your  wife's  eyes:  What  will  you  read 
in  hers  when  she  asks  whether  you  can 
afford  that  modest  cottage  that's  for  sale? 


Your  boy's  eyes:  What  will  you  see  in 
his  eyes  the  day  he  asks  whether  you 
can  afford  to  send  him  to  college? 


Your  own  eyes:  What  will  the  mirror 
tell  you  about  them  when  it's  time  to 
retire,  and  take  things  easier? 


There's  no  better  time  than  right  now  to  sit  back 
and  think  what  you  will  see  in  your  family's  eyes 
a  few  years  from  now. 

Whether  they  glow  with  happiness  or  turn  aside 
with  disappointment  depends,  to  a  very  large  ex- 
tent, upon  what  you  do  now. 

So  plan  now  for  that  home  you  plan  to  buy  even- 
tually .  .  .  set  aside  money  now  for  his  college  edu- 
cation .  .  .  plan  now  for  the  day  you  can  retire. 

Decide  now  to  put  part  of  your  salary,  week  after 
week,  year  after  year  in  U.  S.  Savings  Bonds,  so 


that  you  will  have  the  money  for  the  important 
things  you  and  your  family  want. 

Insure  your  future  by  signing  up  on  the  Payroll 
Savings  Plan  where  you  work,  or  the  Bond-A-Month 
Plan  where  you  have  a  checking  account.  Chances 
are  you  won't  miss  the  money  now,  but  you  cer- 
tainly will  a  few  short  years  from  now  if  you 
haven't  got  it! ! 

P.  S.  Remember,  too,  that  every  $3  you  invest  now 
in  U.  S.  Savings  Bonds  returns  $4  to  you  in  just 
ten  short  years. 


THIS  SPACE  CONTRIBUTED  BY  RADIO  DAILY 


:RADIO  ITflllY  Monday.  December  19.  1949 


AGENCIES 


MARFREE  ADVERTISING  COR- 
PORATION has  just  been  en- 
gaged by  the  following  companies 
as  radio  advertising  agency;  Dean 
Ross  Piano  Course,  New  York  City; 
The  House  of  Goddard,  Chicago; 
Midway  Radio,  Kearney,  Neb.;  Foto 
Magic  Co.,  Chicago;  Salvit  Corpora- 
tion, Jersey  City,  N.  J.;  Galgano  Dis- 
tributors, Chicago,  and  Mercury  Life 
and  Health  Co.,  San  Antonio,  Texas. 
Account  executive  for  House  of 
Goddard,  Galgano  is  Alvin  Eicoff  of 
the  Marfree  Chicago  office.  The  ac- 
count executive  of  the  other  ac- 
counts is  Barnett  Friedenberg  of  the 
New  York  office. 


ANTARA  PRODUCTS  of  General 
Aniline  &  Film  Corporation,  have 
appointed  R.  T.  O'Connell  Company 
to  handle  the  advertising  of  their 
bulk  detergents,  Carbonyl  Iron 
Powders  and  Chat. 


PRECISION  FILM  LABORA- 
TORIES, INC.  New  York,  have  ap- 
pointed J.  M.  Hickerson  Inc.  to 
handle  advertising  and  publicity,  ef- 
fective January  1,  1950. 


WNEB,  WORCESTER,  MASS.. 
is  now  represented  by  The  Boiling 
Company,  Inc.,  New  York,  Chicago, 
Hollywood  and  San  Francisco. 
WNEB,  a  full-time  independent,  has 
been  on  the  air  since  December  16, 
1946. 


NEIL  O'BRIEN  is  joining  the  Ra- 
dio-television commercial  division 
of  the  copy  department,  Kenyon  & 
Eckhardt,  Inc.  For  the  last  six  years, 
he  has  been  an  independent  movie 
writer  and  producer  and,  prior  to 
that,  was  associated  with  Ruthrauff 
&  Ryan  in  their  radio  commercial 
and  production  departments. 


GEORGE  A.  VOLZ,  account  exec- 
utive, has  been  elected  a  vice-presi- 
dent of  Gardner  Advertising  Com- 
pany, St.  Louis,  by  Gardner's  board 
of  directors.  Announcement  of  the 
election  was  made  by  Elmer  G. 
Marshutz,  president  of  Gardner. 


HENRI,  HURST  &  McDONALD, 
INC.,  Chicago,  on  January  3  will  of- 
ficially open  new  offices  in  the  La- 
Salle-Wacker  Building  at  121  West 
Wacker  Drive.  The  agency  will  oc- 
cupy the  entire  24th,  34th  and  35th 
floors. 


THE  DIAMOND  MOTTO  CO., 
Lexington,  Ky.,  has  appointed  Asso- 
ciated Advertising  Agency  Inc., 
Dixie  Terminal  Bldg.,  Cincinnati, 
Ohio,  as  advertising  counsel.  "P.I." 
radio  and  television  and  mail  order 
magazines  will  be  used. 


*  For  Jingle-Cartoon 

TV  SPOTS 

«  Call 

;  KISSINGER 

*  PRODUCTIONS 

«  JU  6-5572  1650  B'woy,  N.  Y.  C 
♦ 


★  THE  WEEK  I  \  RADIO  * 


Baseball  In  Spotlight. . . . 

:        By  BILL  SILAG  = 


MAJOR  league  baseball's  realign- 
ment of  broadcast  policy  will 
not  affect  broadcast  of  major  league 
games  except  to  prohibit  airing  of 
major  league  games  in  minor  league 
towns  only  while  professional  ball 
games  are  in  progress  in  those 
towns.  Actually,  the  new  policy,  ar- 
rived at  in  conference  with  a  U.  S. 
Department  of  Justice  decision,  will 
probably  increase  the  number  of 
hours  devoted  to  baseball  play-by- 
play descriptions  via  the  airwaves. 
The  Justice  Department  decision  af- 
fects both  AM  and  FM  but  not  TV. 

The  National  League's  decision  to 
let  individual  clubs  in  the  league 
make  their  own  deals  for  transmit- 
ting major  league  games  in  minor 
league  towns,  knocked  into  a  cocked 
hat  "exclusive"  proposals  which  had 
been  advanced  to  organized  baseball 
by  major  networks.  Mutual  is 
known  to  have  offered  such  a  propo- 
sal and  other  webs  were  also  said  to 
have  been  negotiating. 

David  Sarnoff,  RCA  chairman  of 
the  board,  stressed  radio's  role  in 
the  "struggle  for  peace"  in  a  speech 
before  the  UN  and  Byron  Price,  ex- 
chief  of  the  Office  of  War  Censor- 
ship, turned  down  President  Tru- 
man's offer  of  an  assistant  secre- 
tariet  in  the  State  Department. 

Robert  Kintner,  ABC  vee-pee,  un- 
loaded 20  per  cent  of  his  ABC  stock, 
a  total  of  12,000  shares.  .  .  .  Pat 
Weaver,  NBC  veep  in  charge  of  TV, 
was  named  chairman  of  the  advisory 
committee  of  the  American  Heart 
Association's  1950  Campaign.  .  .  . 
Harold  Fair  was  appointed  program 
director  of  WHAS,  Louisville.  .  .  . 
and  Charlie  McCarthy  led  Pacific 
Coast  Hooperatings  with  35.9. 

The  Supreme  Court  indicated  that 
the  FCC  needed  more  power  in  its 
(the  Court's)  discussion  of  the 
WGST  case  and  prospects  were  said 
to  be  for  a  much  sterner  adminis- 
tration of  the  Communications  Act. 
Meanwhile,  during  the  week,  the 
FCC  heard  arguments  on  a  petition 
by  Hogan  Laboratories,  Inc.  to 
amend  FCC  rules  governing  facsim- 
ile transmission  and  refused  a  WJZ, 
New  York,  request  to  remove  KOB, 
Albuquerque,  from  the  770  kc.  band. 
The  Commission  also  decided  to  set 
a  complete  photovision  hearing  for 
next  month. 

Twenty-two  CBC  stations  contrac- 
ted with  the  Wm.  Wrigley  Jr.  Co. 
Ltd.  to  air  a  13-week  test  of  the 
"Cisco  Kid."  .  .  .  Hudson  Motor  Car 
Co.  signed  for  spot  plugs  for  the  new 
Hudson  Pacemaker  over  800  sations. 
.  .  .  V.I. P.,  Inc.  announced  a  radio 
package  exchange,  sans  talent,  for 
local  stations  .  .  .  and  Elliott  Roose- 
velt and  Morgan  Jones  formed  an 
AM-TV  package  firm  in  New  York. 

McCann-Erickson,  Inc.  appointed 
four  women  vee-pees  in  one  fell 
swoop.  .  .  .  Columbia  Records,  Inc. 
named  Jeff  Wilson  to  be  general  sales 
manager  and  Ken  McAllister  as  di- 
rector of  advertising  .  .  .  and  Eldon 
Park,  Crosley  vice-president,  died. 
The  ILGWU  appealed  to  the  FCC 


for  permission  to  buy  WINS,  New 
York,  in  the  interest  of  "better  pub- 
lic service.  Generoso  Pope  had  asked 
the  Commission  for  permission  to 
convert  the  50,000  watt  indie  to  a 
foreign  language  station  and  to 
change  Generoso  owned  WHOM  to 
an  English  language  operation. 
Pope's  offer  of  $512,000  for  WINS 
was  matched  by  the  garment  work- 
ers. 

CBS  signed  up  more  than  $14,000,- 
000  in  year-end  renewals  and  new 
programming  to  commence  immedi- 
ately following  Jan.  1.  .  .  .  Philco  an- 
nounced that  earnings  in  the  last 
three  months  of  the  year  are  expect- 
ed to  surpass  total  earnings  for  the 
first  nine  months  .  .  .  and  the  $350,- 
000  Pillsbury  promotion  of  its  Grand 
National  Recipe  contest  was  ad- 
judged a  "tremendous  success." 

President  Truman  was  scheduled 
to  address  the  nation  over  major 
webs  on  Xmas  Eve.  .  .  .  Lee  Bland 
was  appointed  WCCO,  Minneapolis- 
St.  Paul,  program  chief  .  .  .  and 
Lewis  H.  Avery  was  elected  prexy  of 
the  National  Association  of  Radio 
Station  Representatives  while  T.  F. 
Flannigan  was  chosen  to  succeed 
himself  as  managing  director  of  the 
spot  sales  organization. 

The  Capital  Broadcasting  Co.,  re- 
cent purchasers  of  WOL  and  WOL- 
FM,  sold  WWDC  and  WWDC-FM  to 
the  Peoples  Broadcasting  Co.  of  Col- 
umbus, Ohio,  for  a  reported  $125,000 
subject  to  the  approval  of  the  FCC, 
and  Mutual's  board  of  directors  met 
in  Chicago  to  discuss,  among  other 
things,  the  formation  of  a  TV  net- 
work. 

The  Advertising  Council's  Board 
of  Directors,  also  meeting  in  Chi- 
cago, urged  a  stepped-up  program 
of  public  enlightenment  by  business. 
.  .  .  Don  Lee  picked  up  KOY, 
Phoenix;  KTUC,  Tucson;  and  KSUN, 
Bisbee,  Ariz.,  all  of  which  were  re- 
cently refused  affiliation  franchise 
renewal  by  CBS  . . .  and  NBC  and 
CBS  announced  plans  for  Xmas 
bonuses  to  all  employees  of  a  year's 
standing. 

Arthur  Godfrey  swept  the  Cleve- 
land Plain  Dealer's  radio  popularity 
poll  with  three  firsts.  .  .  .  "Lux  Ra- 
dio Theater"  was  in  top  spot  in  na- 
tional and  Pacific  Coast  latest  Niel- 
sen Ratings.  .  .  .  Gillette  signed  to 
sponsor  back-to-back  football  bowl 
games  over  MBS  on  New  Year's  Eve 
day  .  .  .  and  WLIB,  New  York,  made 
a  strong  bid  for  Negro  audience  with 
scheduling  of  new,  especially  direc- 
ted programs. 

Wrong  Identification 

Walter  Kiernan,  ABC  and  WJZ 
newsman,  humorist  and  early  morn- 
ing disc  jockey  was  erroneously 
identified  in  a  display  photo  released 
by  an  ABC  affiliate  as  Boris  Karloff. 
Karloff's  picture  caption  was  also 
wrongly  identified  but  he  missed  be- 
ing labeled  as  Kiernan.  Kiernan's 
comment  was  "and  I  thought  that 
was  a  good  picture  of  me." 


Mailbox 


Sorry,  Mr.  Strouse 

"Misleading  heading  on  your 
WWDC  story  Dec.  15th  issue  has 
caused  us  considerable  embarrass- 
ment. Story  itself  is  correct,  heading 
incorrect.  WWDC's  physical  facilities 
sold  to  Peoples  Broadcasting  Co. 
who  will  use  WOL  call  letter  if  FCC 
permits.  WWDC  will  operate  with 
5,000-watts  on  1260,  WOL's  former 
spot,  our  having  recently  purchased 
WOL  facilities  from  Cowles.  In 
other  words  Cowles  is  out  of  Wash- 
ington picture,  WWDC  increases  to 
5,000-watts  and  Peoples  probably 
with  WOL  call  letters  takes  over 
1450." 

Ben  Strouse, 

General  Manager,  WWDC 
Washington,  D.  C. 

Congratulatory  Messages 
Received  By  KOA,  Denver 

Congratulatory  messages  on  KOA's 
25th  anniversary  broadcast  on 
Thursday,  December  15,  kept  the 
station  on  the  air  for  one-hour-and- 
a-half  past  its  sign-off  time.  An- 
nouncer Starr  Yelland  was  set  to 
wind  up  the  day's  broadcasting  at 
11:55  p.m.  when  the  deluge  started. 
Phone  calls  from  24  states  came  in 
before  the  station  finally  called  a 
halt  at  1:30  a.m. 

Canada  Included 

The  KOA  switchboard  was  hold- 
ing six  calls  during  the  peak  hour 
as  Yelland  continued  his  show. 
Three  cities  in  Canada  and  states 
from  coast  to  coast  sent  their  con- 
gratulations. 

The  first  call  from  Texas  came  in 
collect  and  Yelland  told  the  man 
he  didn't  have  the  authority  to  ac- 
cept it.  Another,  from  Cuero,  Texas, 
followed  immediately.  This  one  was 
paid  for  and  the  man  apologized  on 
behalf  of  the  Lone  Star  state,  say- 
ing that  Texans  had  enough  money 
to  pay  for  their  own  calls. 


Ohio  'U'  FM  Station 

Gets  FCC  Approval 

Columbus,  Ohio— The  operation  of 
a  14-kw  FM  station  at  Ohio  State 
University  has  been  approved  by 
the  FCC,  it  was  announced  by 
Robert  C.  Higgy,  director  of  WOSU, 
the  university's  5-kw  AM  voice. 
The  station  will  operate  on  a  fre- 
quency of  89.7  megacycles  and  will 
duplicate  the  AM  station's  pro- 
grams. Higgy  says  an  extention  of 
the  sign-off  time  from  the  present 
6:15  p.m.  close  to  7:30  p.m.  is  con- 
templated in  January. 


SECONDS  COMM'L 
SPECIALIST 

Adv.  Mgr.  to  buy  time, 
write  comm'ls  for  mail 
&   phone  response. 
Box  #293 
RADIO  DAILY 
1501  Broadway,  N.Y.C. 


Section  of  RADIO  DAILY,  Monday.  December  19.  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 

COSTS  OF  NATIONWIDE  TV  STUDIED 


Analysis  By  Faught  Co.  Puts  Annual  Cost 
For  1000-Station  System  At  $1,740,352,500; 
Sees  Box-Office  TV  As  Supplementary  Service 


(Continued  from  Page  1) 


of  $80  billion  in  new  business  would 
be  necessary  to  pay  the  TV  bill,  cal- 
culated on  the  percentage  of  total 
dollars  spent  on  advertising  in  1948 
— 2.1  per  cent. 

The  101-page  report,  written  by 
Dr.  Millard  C.  Faught,  does  not  hold 
that  TV  will  substantially  reduce  ad 
budgets  for  other  media  in  the  long 
run.  "If  television  really  justifies  it- 
self as  an  advertising  medium,"  it 
states,  "it  should  so  add  to  the  total 
national  income  as  to  stimulate 
more  new  advertising  dollars  than  it 
will  steal  from  other  media." 

Conclusions  Itemized 

Other  conclusions  in  the  study  in- 
clude: 

(1)  "The  inexorable  laws  of  profit 
and  loss,  rather  than  potential  use- 
fulness will  set  the  iron  curtains  of 
limitations  on  television's  future  if 
it  follows  the  pattern  of  radio. 

(2)  "Only  a  small  portion  of  TV's 
total  potentialities  will  be  realized 
if  the  ecomomics  of  advertising  must 
alone  shoulder  the  heavy  costs  in- 
volved. 

(3)  "In  the  desperate  effort  to 
overcome  these  costs,  compromises 
in  programming  and  elsewhere  will 
force  television  to  reach  a  level  of 
inadequate  mediocrity,  as  compared 
to  its  potentialities. 

(4)  "The  FCC  may  ultimately 
force  the  telecasting  industry  to  pro- 
vide rural  area  coverage  as  a  public 
service  obligation  in  return  for  li- 


censes in  the  more  profitable  metro- 
politan centers. 

(5)  "As  part  of  the  'cost  compro- 
mising' radio  stations  and  television 
stations  will  combine  and  operate  as 
combination  radio-video  stations. 

(6)  "The  pressure  will  steadily  in- 
tensify to  find  other  sources  of 
revenue  to  help  advertising  bring 
television  to  its  ultimate  fruition." 

Faught  contends  that  a  system  of 
box-office  TV,  "besides  building  big- 
ger audiences  and  thus  heightening 
TV's  advertising  uses,"  has  several 
advantages.  Such  a  supplementary 
system,  he  said: 

Says  Hollywood  Would  Benefit 

"Would  enable  Hollywood  to  in- 
crease its  own  box  office  take  from 
the  movies  by  one  million  dollars 
per  day,  plus  another  half  million 
per  day  of  income  to  the  television 
transmitting  stations  and  the  tele- 
phone companies. 

"Would  make  possible  '$25,000,000 
gates'  for  such  sports  spectaculars 
as  the  World  Series,  the  Rose  Bowl, 
the  Kentucky  Derby,  etc. 

"Would  offer  a  potential  new  solu- 
tion to  the  'tuition  crisis'  in  our  col- 
leges and  universities  by  taking  up 
where  the  correspondence  school's 
leave  off  in  selling  almost  every 
kind  of  education  via  television. 

"And  possibly  even  bring  church 
services  to  folks  who  can't  seem  to 
get  up  and  dressed  early  enough  on 
Sunday  morning." 


October  Tube  Sales  Up  100%; 
Large-Picture  Trend  Strong 


TELE  TOPICS 


CIX  DISTINGUISHED  GENTLEMEN,  all 
with  responsible  positions  in  the  field, 

j  spoke  very  frankly  about  programming  and 
production  at  the  ATS  meet  last  week. 
What  they  had  to  say  is  not  new.  Each 
of  them  has  expressed  the  same  ideas 

I  many  times  in  the  past  and  similar 
thoughts  have  been  put  into  print  by  vir- 
tually every  reviewer  in  the  business.  But 

I  the  problems  they  discussed  are  so  im- 
portant that  they  should  be  constantly 
repeated  until  they  are  eliminated.  In 
1      essence,  the  six  speakers  agreed  that  a 

|  good  script  is  the  heart  of  a  program  and 
without  this  solid  foundation  all  produc- 
tion techniques  and  tricks  have  no  value. 
They  said  also  that  the  writer  who  can 

'  turn  out  a  good  video  script  is  a  rare 
specimen  and  that  there  is  a  shortage  also 
of  other  truly  creative  personnel.  The 
speakers,  all  especially  qualified,  were: 
Tony  Miner  and  Jerry  Danzig,  of  CBS; 
Charles  Brown,  of  Masterson,  Reddy  and 
Nelson;  Jim  Caddigan,  of  DuMont;  Burke 

J  Crotty,  of  ABC,  and  Henry  White,  of 
World  Video. 

• 

kilNER,  PRODUCER  OF  "Studio  One" 
and  "The  Goldbergs,"  said  that 
script  and  the  preparation  that  goes  into 

I  it  constitute  the  fundamental  production 
problem.  "The  script  itself  will  impose 
what  you  use  or  don't  use"  in  the  way 
of  production  effects,  he  said,  adding  that 
TV  writing  is  perhaps  the  most  difficult 

I  of  all.  .  .  .  White,  president  of  the  pack- 
age house  that  produces  the  Peabody 
Award  winner,  "Actors  Studio,"  said, 
"We're  absolutely  at  the  bottom  of  the 

i  barrel  for  writers."  There  is  a  constant 
search  for  new  writers  going  on,  he  said, 
and  if  they  are  not  found,  TV  will  make 
the    same    mistakes    as    radio    and  the 

*  movies.  White  introduced  what  was  to 
become  a  recurrent  note  in  the  discussion 
when  he  said  that  TV  must  develop  in- 
expensive program  formulas  or  else  it 
would  "run  out  of  sponsors."  The  indus- 
try, he  added,  must  attract  those  adver- 
|      tisers  with  budgets  in  the  million  dollar 

,    or  under  class. 

• 

CROTTY  SAID  THAT  the  major  prob- 
lem today  is  a  "lack  of  imagination," 
4  citing  the  innumerable  carbon  copies  of 
every  successful  show.  There  are  too  many 
"mechanics"  in  the  field,  he  said,  and  not 
enough  creative  directors,  defining  a 
"mechanic"  as  one  who  can  direct  cam- 
eras but  not  people.  ...  To  help  beat 
the  script  problem,  Caddigan  said,  DuM 
i  has  created  teams  of  writers  and  directors 
working  together  on  a  show.  Pointing  to 
his  web's  daytime  shows,  he  said  that  good 
programming  has  been  developed  at  a  rea- 
t  sonablc,  saleable  cost.  .  .  .  Brown  urged 
that  creative  men  be  paid  more  and  given 
more  importance  instead  of  being  moved 
to  exec.  jobs. 


Washington  Bureau  of  RADIO  DAILY 
Washington  —  October  sales  of 
cathode-ray  tubes  for  TV  receivers 
increased  more  than  100  per  cent 
over  the  sales  average  for  the  third 
quarter  of  1949,  RMA  revealed  on 
Friday. 

October  report  marks  a  change 
from  quarterly  to  monthly  compila- 
tions of  TV  picture  tube  sales  by 
the  RMA  tube  division.  October 
sales  of  television  receiver-type 
cathode-ray  tubes  totalled  456,375 
units  valued  at  $11,719,674.  com- 
pared with  a  third  quarter  monthly 
average  of  216,274  units  valued  at 
$5,718,150,  or  increases  of  111  and 
105  per  cent,  respectively. 

The  trend  toward  larger  picture 
screens  was  further  emphasized  as 
it  was  reported  that  more  than  48 
per  cent  of  tubes  sold  to  equipment 


manufacturers  were  12  through 
13.9  inches  in  size;  tubes  nine 
through  11.9  inches  accounted  for 
30.8  per  cent  of  the  total  and  tubes 
above  14  inches  for  17  per  cent. 
Tubes  smaller  than  six  inches  and 
six-through-8.9  inches  amounted  to 
only  3.4  per  cent.  Projection-type 
cathode-ray  tubes  represented  .02 
per  cent  of  October  sales. 

TV  receiver  -  type  cathode  -  ray 
tube  sales  totalled  2,585,585  units 
and  $73,959,136  during  the  first  10 
months  of  this  year  with  2,423,589 
units  and  $69,352,495  representing 
sales  to  set  manufacturers  in  the 
period.  Sales  of  all  other  types  of 
cathode-ray  tubes,  including  oscil- 
lographs, camera  pick  -  up,  etc., 
amounted  to  5,880  units  valued  at 
$318,509  in  October,  according  to 
RMA 


Magnavox  In  Plunge 
To  Air  Holiday  Film 

Magnavox  will  make  its  initial 
use  of  TV  time  on  Christmas  when 
it  sponsors  a  30-minute  filmed  ver- 
sion of  Dickens'  "A  Christmas  Ca- 
rol" on  22  stations  across  the  coun- 
try. Campaign  is  being  handled  by 
the  Maxon  agency. 

Produced  by  Mike  Stokey  and 
Bernie  Ebert  and  filmed  at  the 
Jerry  Fairbanks  studios  in  Holly- 
wood, program  features  Vincent 
Price  as  narrator,  and  Taylor 
Holmes  as  Scrooge,  with  a  cast  of 
eighteen. 

In  nearly  all  of  the  22  cities,  the 
film  will  be  carried  on  Christmas 
Day  in  the  afternoon  or  evening. 


Kine  Repeat  Planned 
Of  Thanksgiving  Show 

Chicago — The  Elgin  American  Di- 
vision of  the  Illinois  Watch  Case 
Company  will  sponsor  a  kinescope 
recording  of  their  all-star  one  and 
a  half  -  hour  Thanksgiving  Day 
show  over  14  NBC  television  sta- 
tions. The  show  will  be  aired  this 
week  over  a  non-interconnected 
web. 

Program,  which  was  aired  live 
originally,  features  Milton  Berle. 
the  Ritz  Brothers,  Frances  Lang- 
ford,  Phil  Regan  and  emcee  George 
Jessel.  Max  Liebman  produced  the 
program. 

Gene  Hoge,  NBC  midwest  sales 
manager,  announced  the  unique 
deal  here.  Agency  is  Weiss  &  Geller. 


BBD&O  Named  Agency 
For  Luckies  TV  Account 

American  Tobacco  Co.  announced 
Friday  that  N.  W.  Ayer  &  Son  has 
withdrawn  as  agency  for  Lucky 
Strike  TV  advertising  and  that  the 
account  has  been  switched  to 
BBD&O.  which  handles  all  other 
media  for  the  brand.  As  previously 
reported  in  Radio  Daily.  BBD&O's 
first  show  for  Luckies  will  be  an 
hour-long  dramatic  series  with  Rob- 
ert Montgomery. 


Morse  Joins  WOIC 

Washington  —  Appointment  of 
Joseph  C.  Morse  as  art  director  of 
WOIC  was  announced  yesterday  by 
program  manager  James  S.  McMur- 
ry.  Morse  formerly  was  with  Cre- 
ative Arts,  a  commercial  art  studio: 
the  Washington  Daily  News,  and 
the  State  Department 


8 


RADIO  DAILY 


Monday.  December  19,  1949 


Labor  Act  To  Benefit 
Industry— Doherty 


(Continued  from  Page  1) 

to  performers,  including  announcers, 
on  radio  and  television  programs' 
are  excluded  from  the  average  hour- 
ly earnings  upon  which  overtime  is 
based. 

Overtime  Exclusions  Listed 

"Section  7(D)  as  amended,  also 
excludes  from  overtime  calculations 
such  forms  of  compensation  as:  (1) 
sums  paid  as  gifts  at  Christmas  time, 
or  on  other  special  occasions,  as  a 
reward  for  service;  (2)  payments 
for  periods  when  no  work  is  per- 
formed due  to  vacations,  holidays, 
sickness,  etc.;  (3)  payments  made 
pursuant  to  a  bona  fide  profit-shar- 
ing plan;  (4)  contributions  made  by 
employers  to  certain  types  of  health 
and  welfare  funds;  (5)  extra  com- 
pensation provided  by  a  premium 
rate  for  work  outside  of  an  em- 
ployee's regular  working  hours  and 
for  work  on  holidays  or  on  the  sixth 
and/or  seventh  day  of  the  work 
week. 

"This  process  of  specifically  defin- 
ing the  terms,  'talent  fees'  and  'per- 
formers' is  already  under  way.  It  is 
expected  that  the  final  definitions  of 
the  terms  which  will  be  handed 
down  by  the  Wage  and  Hour  Ad- 
ministration before  the  law  becomes 
effective  on  January  25,  1950,  will 
satisfactorily  apply  to  the  majority 
of  broadcasters'  overtime  problems 
in  so  far  as  talent  fees  are  concerned. 
If  this  objective  is  accomplished,  it 
will  be  the  first  time  since  1938  that 
broadcasters  will  have  had  a  realistic 
application  of  wage-hour  regula- 
tions to  these  overtime  problems. 

"The  Wage  and  Hour  Administra- 
tor recently  has  issued  tentative 
regulations  which  also  afford  sub- 
stantially broader  exemption  cov- 
erage for  broadcast  personnel.  Un- 
der these  proposed  yardsticks,  the 
administrator  would  regard  sports- 
casting,  master  of  ceremonies  work, 
man  -  on  -  the  -  street  interviewing, 
farm,  fashion  and  home  economics 
broadcasting,  special  events  broad- 
casting and  similar  types  of  announ- 
cing, as  professional  work.  This  is 
especially  true  where  the  element  of 
'ad  lib'  or  creative  broadcasting  is 
involved. 

"Also  affecting  some  broadcasters, 
especially  in  rural  areas,  will  be  the 
new  75  cents  per  hour  minimum 
which  becomes  effective  on  January 
25,  1950.  After  this  date,  all  non- 
exempt  employees  must  be  compen- 
sated at  a  rate  not  less  than  this 
statutory  minimum.  Furthermore, 
all  non-exempt  employees  must 
continue  to  be  paid  overtime  after 
40  hours  per  week,  at  the  rate  of 
time  and  one  half  the  regular  rate  of 
pay. 

Includes  Part-Time  Employees 

"This  applies  to  all  radio  station 
personnel  including  part-time  em- 
ployees. The  only  exception  involves 
messengers,  learners  and  handicap- 
ped employees.  But  in  regard  to 
these  classifications,  they  may  be 
paid  less  than  the  statutory  mini- 
mum only  on  receipt  of  a  special 


California  Commentary 


By  ALLEN  KUSHNER 


•  •  •  Jack  Bailey  opens  1950  headlining  three  shows.  "Comedy 
of  Errors,"  which  opens  Christmas  Eve  on  Mutual;  a  teevee  version  of 
"Queen  for  a  Day,"  beginning  a  test  run  on  Los  Angeles'  KTSL,  January 

5th,  and  his  five-a-week  Mutual  "Queen"  show. 
HollyWOOd.  •  •  •  Within  two  weeks  CBS  will  audition  an  air- 
show  created  by  Cy  Howard  and  Parke  Levy 
titled  the  Professor  and  Mrs.  O'Reilly,  starring  Hans  Conreid  and  Gloria 
Gordon.  Howard  will  produce  and  Levy  will  direct  and  edit.  .  .  .  John 
Brown  has  been  signed  as  a  regular  on  the  Fanny  Brice  show,  playing 
Mr.  Weemish.  .  .  .  Curt  Massey,  CBS  singing  star,  may  have  his  own 
teevee  show  shortly  after  the  first  of  the  year.  He  auditioned  this  week 
with  Country  Washburne's  orchestra  for  one  of  the  country's  largest 
auto  companies.  .  .  .  Carlton  E.  Morse's  "One  Man's  Family"  has  been 
picked  up  for  an  additional  stanza  on  NBC  marking  the  70th  renewal 
of  contract  option  since  the  airer  made  its  debut  on  the  network  17V2 
years  ago.  Show  is  heard  on  the  west  coast  every  Sunday  at  12  noon. 
.  .  .  Jimmy  Wakely  plays  the  Coliseum,  Fort  Worth,  New  Year's  Eve 
and  on  Jan.  1  will  appear  at  the  Sportsatorium  at  Dallas.  Wakely  will 
then  leave  on  an  Eastern  good-will  tour  for  Capital  records  during  which 
he  will  appear  at  record  stores  and  on  disc  jockey  shows.  .  .  .  Frank 
DeVol  and  his  orchestra  will  make  a  coast-to-coast  vaaide  and  concert 
tour  next  summer,  playing  Chicago,  Boston,  Philadelphia,  Baltimore, 
etc.  teeing  off  in  Dallas  in  July.  .  .  .  Tommy  Dorsey  has  gone  back  to 
New  York  to  make  records  for  RCA  Victor  and  transcriptions  for  Stan- 
dard before  taking  his  annual  Christmas  vacation.  His  TV  plans  are 
very  hush-hush.  .  .  .  Burl  Ives  is  cutting  a  series  of  transcriptions  for 
the  January  March  of  Dimes  Campaign.  .  .  .  Teddy  Hart  is  shopping  for 
a  big-name  comedy  femme  to  play  opposite  him  in  the  domestic  come- 
dies television  series  he  will  produce. 

-Cr        ft        -Cr  W 

•  •  •  J.  Carrol  Naish,  star  of  "Life  With  Liugi"  is  vacation- 
ing in  Palm  Springs  while  "Annie  Get  Your  Gun,"  MGM  picture 
is  closed  down  due  to  the  illness  of  Betty  Hutton.  Naish  comes 
in  to  Hollywood  on  Tuesday  when  "Luigi"  airs  over  CBS.  .  .  . 
Bill  Boyd  "Hopalong  Cassidy"  and  NBC  have  signed  a  television 
deal  which  saw  a  million  dollars  change  hands,  from  NBC's 
coffers  into  Boyd's  pocket.  .  .  .  Jack  Carson,  appearing  in  a 
benefit  at  Oakland,  Calif.,  raised  $28,000  for  the  Elks  Charity 
Funds.  .  .  .  Despite  seeming  inactivity,  there  is  great  commotion 
behind  the  scenes  between  BS  and  Lum  and  Abner  anent  the 
latter  pair's  future  in  television.  It  now  looks  as  through  the 
rural  comics  will  be  first  of  Hollywood's  major  radio  contingent 
to  break  over  the  traces  and  go  TV  in  a  big  way.  .  .  .  Peter  Potter's 
annual  Popularity  Poll  is  in  full  sway,  and  will  continue  through- 
out the  month.  Each  year  at  this  time,  Pete  asks  his  listeners  to 
select  the  top  band  of  the  year,  the  most  promising  band,  the 
top  male  vocalist,  the  top  female  vocalist,  the  top  vocal  group, 
and  the  top  song. 

ft        ft        ft  ft 

•  •  •  One  of  the  biggest  teevee  contracts  yet  drawn  up  has 
been  signed,  sealed  and  delivered  for  two  motion  picture  stars.  The 
contract  calls  for  characterizations  in  364  television  films,  52  a  year  for 
seven  years.  The  stars  are  Duncan  Renaldo  and  Leo  Carrillo.  Philip  N. 
Krasne,  motion  picture  producer  of  the  Cisco  Kid  films  for  United  Artists 
and  John  Simm  of  the  Frederic  Ziv  Co.,  controlling  the  radio  rights  to 
the  Cisco  Kid  stories,  extended  the  contracts  to  Renaldo,  who  plays  the 
role  of  the  Cisco  Kid,  and  to  Carrillo,  who  plays  the  role  of  side-kick 
Pancho,  on  the  screen. 


Trustee  In  Bankruptcy 
Factor  In  FCC  Ruling 


(Continued  from  Page  1) 

broadcast  license  to  a  trustee  in 
bankruptcy. 

In  the  Don  Lee  case  the  FCC  must 
decide  whether  it  can  permit  the  li- 
censes of  several  stations  to  be  held 
by  trustees.  The  question  is  one 
which  has  not  yet  been  settled,  and 
it  may  be  that  the  Commission  will 
find  important  differences  between 
a  trustee  in  bankruptcy  and  the 
trustees  in  the  Don  Lee  case.  In  that 
case  the  trustees  are  administering 
the  properties  on  behalf  of  the  con- 
trolling stockholder,  who  is  present- 
ly held  to  be  incompetent  to  assume 
the  responsibilities  of  a  licensee. 

The  action  against  KWIK  was 
taken  on  the  ground  that  important 
changes  in  the  ownership  of  the  sta- 
tion took  place  in  the  past  without 
notice  to  the  Commission  as  required 
by  law.  "There  was  one,  if  not  two 
or  more,  transfers  of  control  of  that 
license  prior  to  the  time  the  license 
became  bankrupt,"  the  Commission 
said. 

The  International  Ladies  Garment 
Workers  Union  was  seeking  the 
KWIK  license  and,  according  to  the 
Commission  explanation  of  its  ac- 
tion, could  still  succeed  in  its  appli- 
cation if,  after  hearing,  the  Commis- 
sion decides  the  past  offenses  do  not 
warrant  revocation. 


certificate  from  the  administrator  or 
some  other  duly  qualified  authority. 

"NAB  is  currently  preparing  a 
guide  manual  for  all  members,  cov- 
ering the  application  of  the  new 
wage-hour  provisions,  and  the  new 


professional  regulations  of  the  ad- 
ministrator, to  the  common  prevail- 
ing problems  of  broadcasters.  This 
guide  manual  will  be  made  avail- 
able to  NAB  members  during  the 
month  of  January." 


Value  Of  Brand  Names 

Stressed  By  Speaker 

Peoria,  111.  —  Brand  identification 
and  the  practice  of  advertising  were 
described  as  the  "keynote  supporting 
the  whole  free  enterprise  arch"  by 
Henry  E.  Abt,  president  of  Brand 
Names  Foundation,  Inc.  at  a  meeting 
of  the  Peoria  Advertising  and  Sell- 
ing Club. 

"Without  brand  names,"  Abt  con- 
tinued, "a  free,  privately  owned 
economic  system  cannot  exist."  He 
said  Communists  and  fellow  travel- 
ers seem  "to  see  all  this  so  much 
more  clearly  than  some  of  you  in  the 
advertising  field." 

"The  job  of  buttressing  the  sys- 
tem of  brands  and  the  preservation 
of  advertising  is  essential  to  the 
preservation  of  what  is  left  of  free 
enterprise,"  Abt  said.  The  competi- 
tion of  brands  "places  competition 
on  the  basis  of  the  merchant's  ser- 
vice, his  display,  his  good  faith, 
energy  and  ambition." 


SESAC  Adds  Catalogues 

SECAC,  Inc.,  of  New  York,  has 
added  three  additional  publishers 
to  its  roster  of  affiliates.  One  is  J. 
M.  Cerruti  of  New  York  City,  and 
this  catalog  formerly  was  known  as 
that  of  M.  V.  Cardilli.  They  publish 
many  standard  numbers  as  well  as 
hundreds  of  Italian  and  Neapolitan 
folk  songs  with  English  text  and  al- 
so operatic  compositions.  The  King 
Music  Corporation  of  New  York 
and  I.  Podgorski  of  Philadelphia, 
Pennsylvania,  are  also  now  in- 
cluded in  the  SESAC  lineup. 


VOL.  49.  NO.  53 


NEW  YORK-  TUESDAY,  DECEMBER  20,  1949 


TEN  CENTS 


MEXICAN  TV  DEVELOPMENT  APPROVED 


Court  Test  Planned 
On  Transit  Radio  Issue 


Washington  Bureau  of  RADIO  DAILY 

Washington  — A  court  test  was 
promised  yesterday  by  opponents  as 
the  District  of  Columbia  Public 
Utilities  Commission  okayed  Tran- 
sit Radio  operations  here.  The 
street-car  and  bus  listening  was 
termed  no  barrier  to  safety  in  pub- 
lic transportation,  in  a  decision 
which  may  have  sweeping  repercus- 
sions in  other  cities. 

"The  conclusion  is  inescapable 
that  radio  reception  in  street  cars 
and  busses  is  not  an  obstacle  to 
safety  of  operation,"  said  the  PUC. 

"Further,  it  is  evident  that  public 
(Continued  on  Page  6) 

Margaret  Truman  Fanfare 
Includes  ABC  Promotion 


Margaret  Truman's  first  profes- 
sional appearance  in  New  York  City 
tonight  on  ABC's  Carnegie  Hall  ser- 
ies has  been  marked  by  an  intensive 
promotion  campaign  by  the  net- 
work. 

Pictures,  program  announcements, 
advertising  mats,  station  break  an- 
nouncements and  special  promotion 
copy  have  been  prepared  under  the 
direction  of  Ted  Oberfelder  and 
sent  to  ABC  affiliates.  In  addition,  a 
(Continued  on  Page  2) 


Lever's  Pepsodent  Div. 
Reveals  Agency  Changes 

The  Pepsodent  Division  of  Lever 
Brothers  has  announced  that  several 
of  its  products  will  be  handled  by 
new  advertising  agencies  when  it 
moves  from  Chicago  to  the  new 
Lever  Brothers  headquarters  in 
New  York.  The  switches  were  made 
(Continued  on  Page  4) 


Public  Service? 

The  public  address  system  ot 
Grand  Central  terminal  in  New 
York  included  in  their  news  an- 
nouncements yesterday  that  the 
Public  Service  Commission  had 
called  a  hearing  on  complaints 
against  the  broadcasting  of  an- 
nouncements and  music  in  the 
station.  The  hearing  is  set  ior  10 
a.m.,  on  Wednesday  at  the  P.S.C. 
offices. 


New  Approach 

Washington — Attorney  Charles 
DuVall  came  up  with  a  new 
justification  for  a  radio  station 
as  he  argued  before  the  FCC 
against  an  examiner's  decision 
which  would  deny  facilities  to 
the  Door  County  Broadcasting 
Corporation,  Sturgeon  Bay,  Wis. 
As  the  United  Press  later  sum- 
marized it,  DuVall  argued  for  his 
client  that  "Sturgeon  Bay  needs 
a  local  radio  station  as  an  aid 
to  its  cherry  growing  industry." 


Record  Holiday  Biz 
Reported  By  Dealers 


Radio  and  television  set  dealers  in 
the  New  York  area  report  the  heavi- 
est sales  for  any  holiday  season  since 
the  end  of  World  War  II  with  short- 
ages prevailing  in  some  TV  table 
models  and  in  all  models  of  radio 
receivers,  Radio  Daily  learned  yes- 
terday following  a  check  of  the  dis- 
tributors. 

Volume  of  business  in  TV  re- 
ceiver sales  will  increase  substan- 

(Continued  on  Page  2) 

FCC  Minimum-Time  Rule 
Draws  FM  Stations'  Fire 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  FM  broadcasters 
whose  transmitters  are  apart  from 
their  AM  parent  stations,  and 
whose  programming  in  some  cases 
is  separate,  registered  complaints 
with  the  FCC  yesterday  against  the 
Commission's  proposed  new  mini- 
mum hours  of  operation  for  FM  sta- 
(Continued  on  Page  8) 


Government  To  Permit  Private  Stations 
To  Telecast  Commercially;  Three 
Outlets  Planned  For  Next  Year 


Nets  Make  Available 
Political  Air  Time 


Radio  time  for  reports  on  the 
81st  Congress  by  Republican  and 
Democratic  party  leaders  has  been 
made  available  by  ABC  and  NBC. 

The  first  of  the  talks  will  be  de- 
livered by  Rep.  Clarence  Brown, 
on  Friday,  December  23  from  10:45 
to  11:00  p.m.  (EST).  Senator  Scott 
Lucas,  Democratic  majority  leader 
(Continued  on  Page  6) 


More  Than  1,800  Stations 
In  "Democracy  Contest" 

Washington  Bureau  of  RADIO  DAILY 

Washington  —  NAB  has  revealed 
that  more  than  1,800  broadcasting 
stations — AM,  FM  and  television — 
took  part  in  the  nationwide  Voice  of 
Democracy  Contest  for  high  school 
students  this  year.  The  contest  an- 
nually   awards    four    $500  college 

(Continued  on  Page  21 


WOR  Stages  Xmas  Party 
For  City's  Hospitalized 

Christmas  gifts  to  4,800  children  in 
the  wards  of  New  York  city  hos- 
pitals and  to  4,000  mothers  of  new- 
born infants  were  on  their  way  to- 
day from  WOR  and  the  station's  lis- 
teners. A  party  at  Bellevue  Hospital 

(Continued  on  Page  4) 


New  FM  Music  Service 

Being  Launched  By  Field 


Chicago — Field  Enterprises,  Inc. 
operating  stations  WJJD  here  and 
other  outlets  throughout  the  coun- 
try, have  organized  a  new  subsidi- 
ary called  Functional  Music,  Inc. 
which  will  be  devoted  exclusively 
to  syndicating  an  FM  service  to  out- 
lets throughout  the  country,  utiliz- 
ing special  signal  controlled  FM  re- 
ceivers. 

Howard  Lane,  general  manager  of 
the  Marshall  Field  Enterprises,  in 


making  the  announcement  here, 
said  that  the  company's  local  FM 
outlet,  WFMF,  has  been  testing  a 
plan  for  almost  a  year  now  and  it  is 
because  of  the  success  of  the  Chi- 
cago trial  that  it  was  decided  to  ex- 
pand the  service  into  the  national 
field. 

Lane  said  that  several  large  cities 
have  already  applied  for  the  fran- 
chise for  Functional  Music  in  their 
(Continued  on  Page  8) 


Mexico  City  —  Commercial 
development  of  television  has 
been  given  the  green  light  by 
the  government  of  Mexico  and 
before  the  end  of  1950  at  least 
two  privately  owned  TV  sta- 
tions will  be  in  operation  in 
the  Mex  ico  City  area.  The 
government  is  granting  com- 
mercial TV  licenses  to  oper- 

(Continued  on  Page  7) 


ill  End 
Mos!  Jobs— Pope,  Jr. 


WINS  employes  were  told  by 
Gene  Pope,  Jr.,  son  of  the  New  York 
publisher,  Generoso  Pope,  that  only 
a  handful  of  them  can  expect  to 
continue  as  station  employes  if  FCC 
approval  is  given  for  Pope's  pur- 
chase of  WINS,  the  FCC  was  told 
yesterday.  An  affidavit  filed  by  Don 
Goddard  and  John  Bradford  told  of 
(Continued  on  Page  2> 

New  CBS  Daytime  Series 
For  Babbitt  Starts  Jan.  9 

"Nona  From  Nowhere,"  a  new 
daytime  dramatic  series  to  be  heard 
Monday  through  Friday  on  149  sta- 
tions of  the  network  will  start  Jan. 
9  under  sponsorship  of  B.  T.  Babbitt 
Co.,  replacing  that  company's 
"David  Harum"  programs.  The  new 
series,  like  the  "Harum"  programs. 
(Continued  on  Page  2) 


Rack  II onto 

Tulsa.  Okla.  --  Cal  Tinney  is 
weaving  his  homespun  philoso 
phy  on  the  airwaves  of  KRMG. 
Tinnpy  is  heard  over  the  station 
four  times  daily  on  news  broad- 
casts and  musical  shows  Tinney 
has  previously  starred  on  NBC 
television.  Mutual.  ABC  and  NBC 
radio  shows.  He  authored  the 
book  "Stop  Me  If  You've  Heard 
This  One." 


2 


RADIO 


DAILY 


Tuesday,  December  20,  1949 


Vol.  49,  No.  53      Tues.,  Dec.  20,  1949      10  Cts. 


JOHN  W.  ALICOATE     :     :  Publisher 


FRANK  BURKE  : 
MARVIN  KIRSCH 


:  :  :  Editor 
Business  Manager 


Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager ; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Bahn,  Vice-President ;  Charles  A.  Alicoate, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily. 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337,  7-6338. 
Cuble  address :  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
6425  Hollywood  Blvd.        Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older,  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tats,  Manager. 
612  N.  Michigan  Ave. 
Phone:  Superior  7-1044 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y.. 
under  the  act  of  March  3,  1879. 


FINANCIAL 


(•December  19) 


NEW  YORK  STOCK  EXCHANGE 

Net 

High    Low    Close  Chg. 

  87/8      83,4  87/8   

173/4    17l/2    i7i/2  _  y4 

1465/g  146V2  1465/g   

27  V,    27i/8    271/4  —  l/8 


ABC   

Admiral  Corp. 
Am.  Tel.  &  Tel..  . 

CBS  A   

Philco   

RCA  Common  . 
Stewart- Warner  .  . 
Westinghouse 
Westinghouse  pfd 
Zenith  Radio  . 


.  32V2 

125/8 
121/2 
3134. 
102 
.  313/4 


32 

121/2 

12 


32 
12V2 

121/2 


'2 


31 1/4    31 1/4   

102  102   

313/4     313/4  —  1/4 

OVER  THE  COUNTER 

Bid  Asked 

DuMont  Lab                                145/8  155/8 

Stromberg-Carlson                         11  12% 


Marparet  Truman  Fanfare 
Includes  ABC  Promotion 


(Continued  from  Page  1) 

special  press  conference  was  held 
for  the  President's  daughter  yester- 
day afternoon  at  Carnegie  Hall. 

The  broadcast  tonight  will  include 
organ  music  by  Nies  Berger,  organ- 
ist of  the  New  York  Philharmonic 
Orchestra,  selections  by  the  Robert 
Shaw  Chorale,  and  the  orchestra 
under  the  direction  of  Frank  Black. 

Jack  Banner  and  Ed  Grief  hand- 
led sponsor  press  relations  for  the 
appearance  of  Miss  Truman.  Ameri- 
can Oil  Co.,  is  the  sponsor. 


AVAILABLE 

C  +i i '  f  Engineer's  job  on  aggressive  250  watt 
Rocky  Mountain  AEC  affiliate  opens  De- 
cember 31.  Must  be  combination  man  and 
have  car.  Send  disc  and  photo  wi(h  com- 
plete details  in  application  letter  to  Box 
294,  RADIO  DAILY,  1501  Broadway,  N  Y  C. 


WINS  Sale  Will  End 

Most  Jobs— Pope,  Jr. 

(Continued  from  Page  1) 

their  meeting  October  13th  with 
Pope  at  the  offices  of  WHOM. 

The  affidavit  was  filed  because 
of  an  error  by  counsel  for  the  WINS 
employes,  who  objected  earlier  this 
month  to  the  proposed  sale  of  the 
station  on  the  ground  that  it  would 
cost  them  their  jobs.  The  objection 
stated  that  spokesmen  for  the  em- 
ployes had  conferred  on  the  matter 
with  GenerOso  Pope,  Sr.,  and  coun- 
sel for  Pope  countered  with  an  af- 
fidavit by  the  elder  Pope  that  he 
had  not  discussed  the  matter  with 
anyone  representing  WINS'  em- 
ployes. 

Young  Pope  is  general  manager  of 
WHOM,  and  fully  qualified  to  speak 
of  the  plans  for  operation  of  WINS, 
said  James  Lawrence  Fly,  repre- 
senting the  employees. 

Fly  Clarifies  Statement 

Obviously  stung  by  quotations 
from  his  own  wartime  utterances 
on  the  value  of  foreign  language 
broadcasting,  Fly  modified  his  ear- 
lier comments  ion  the  matter  of 
foreign  language  programming.  He 
insisted  his  earlier  opposition  did 
not  raise  the  question  of  the  merits 
of  foreign  language  broadcasting  in 
the  abstract.  "Such  questions  cannot 
be  determined  in  vacuo,"  he  said 
in  yesterday's  reply  to  comments  by 
Pope's  counsel  on  the  original  Fly 
objection.  "Here  we  say  that  in  the 
year  1949,  in  the  New  York  area  and 
in  the  light  of  the  present  facilities 
for  foreign  language  broadcasting 
balanced  against  the  present  need, 
it  is  not  a  sound  public  policy  to 
subtract  this  particular  facility  from 
those  being  devoted  to  general  pur- 
pose service  and  add  it  to  those 
serving  the  foreign-language  need. 

"No  amount  of  flag-waving  rhe- 
toric can  submerge  the  fact  that  this 
is  a  question  of  public  importance. 

"Moreover,  it  is  a  question  to  be 
determined  by  this  Commission  in 
the  light  of  present  conditions.  Such 
a  determination  is  not  faciliated  by 
quotations  from  former  members 
of  the  Commission,  speaking  under 
wholly  different  circumstances. 

"The  question  is  not  that  James 
Lawrence  Fly  has  said  about  for- 
eign language  broadcasts  in  time  of 
war.  It  is  what  does  this  Commission 
say  about  this  concrete  proposal. 
We  say  that  question  requires  a 
hearing." 


More  Than  1,800  Stations 
In  "Democracy  Contest" 

(Continued  from  Page  1) 

scholarships  to  the  students  who 
write  and  voice  the  best  broadcast 
scripts  on  the  subject,  "I  Speak  for 
Democracy."  It  is  sponsored  by  the 
NAB,  the  RMA  and  the  U.  S.  Junior 
Chamber  of  Commerce. 

Activity  Diversified 

Activity  of  radio  stations  in  the 
contest  ranged  from  spot  announce- 
ments and  preliminary  promotion, 
including  the  scheduling  of  five 
model  broadcasts  by  eminent  speak- 
ers, to  the  producing  of  the  final 
transcriptions  by  which  community 
winners  are  judged  in  the  state  and 
national  competitions. 

Most  of  the  stations  involved  are 
NAB  members,  although  many  non- 
member  stations  received  special 
authority  of  the  Voice  of  Democracy 
Committee  to  participate. 


New  CBS  Daytime  Series 
For  Babbitt  Starts  Jan.  9 


(Continued  from  Page  1) 

will  be  heard  from  3-3: 15  each 
weekday,  but  the  new  list  of  149  sta- 
tions represents  an  increase  of  al- 
most 100  outlets  over  the  old  hook- 
up. 

"David  Harum"  now  heard  at 
that  time,  will  move  to  NBC  and 
be  heard  on  that  network  at  11:45 
a.m.    to    12    noon,    EST,  Monday 


Record  Holiday  Biz 
Reported  By  Dealers 


(Continued  from  Page  1) 

tially  over  last  year's  sales  as  most 
dealers  have  been  able  to  supply 
the  demand  for  sets  until  now.  The 
radio  receiver  sales,  however,  may 
fall  below  the  1948  holiday  season 
due  to  the  shortage  of  sets. 

Dealers  have  spent  more  money 
this  year  in  seasonable  radio  ad- 
vertising that  any  time  in  the  his- 
tory of  the  business  with  spot  cam- 
paigns being  used  to  sell  both  radio 
and  television  sets. 


Miller  Joins  WPAT 

Signing  of  Dave  Miller,  widely 
known  New  Jersey  disc  jockey  to  a 
five-year  contract,  was  announced 
yesterday  by  Herman  Bess,  execu- 
tive vice-president  of  WPAT,  Pater- 
son.  Miller,  heard  for  the  past  nine 
years  on  WAAT,  began  a  new  series 
of  programs  on  WPAT  yesterday. 


through  Friday,  beginning  January 
9. 

"Lora  Lawton"  currently  heard 
on  NBC  at  11:45  a.m.,  EST,  ends 
its  present  series  Friday,  January  6. 

"Nona  From  Nowhere"  was  con- 
ceived and  will  be  produced  by 
Frank  and  Anne  Hummert.  Duane 
Jones  is  the  agency  in  charge  of  the 
Babbitt  account. 


aniai  TOP E K A 


«EN  IUDY    G*n«ml  Manager 


"Hey,  Mom, 
can  I  go 
Swimming?"  € 


That  seems  to  be  the  question  the  baby  polar  bear  is 
whispering  to  its  mother.  The  cub  is  just  two  months  old, 
and  feels  that  it's  high  time  to  take  the  first  plunge. 

Are  you  ready  to  plunge  into  the  rich  Baltimore  market 
for  profitable  sales?  There's  an  easy,  economical  way  to  do  it, 
you  know — by  advertising  on  W-I-T-H. 

A  little  bit  of  money  goes  a  long,  long  way  on  W-I-T-H. 
For  this  is  the  station  that  delivers  more  listeners-per-dollar 
than  any  other  station  in  town. 

Your  Headley-Reed  man  will  glady  give  you  all  the  dope. 


BALTIMORE,  MARYLAND 

Tom  Tinsley,  President  •  Represented  by  Headley-Reed 


more  th 
a  millio 
in  the  WWJ 


For  over  8V2  years,  Detroit  has  had  full  employment,  with  over  a 
million  workers  earning  the  highest  factory  wage  rates  of  the  five  largest  cities  in  the 
nation.  It  is  this  past,  combined  with  present  record-breaking  automotive  production  figures,  and  a 

bright  future,  that  makes  Detroit  a  most  fertile  field  for  planting  your  advertising  dollars.  Top 
radio  medium  in  this  wealthy  market  has  always  been  WWJ,  NBC  in  Detroit,  and  most 
familiar  letters  of  the  alphabet  to  Detroit's  vast  radio  audience.  To  give  your 
product  prestige  plus  selling  impact  of  a  ready-made  audience,  get  your 
product  story  on  WWJ-The  Detroit  News. 


FIRST  IN  DETROIT 


Owned  and  Operated  by  THE    DETROIT  NEWS 


National  *  e  p  r  es  ent  of  I  ve  s :   THE    GEORGE    P.  HOLLINGBERY  COMPANY 

Associate  Television  Station  WWJ-TV 


Basic  NBC  Affiliate 


AM  — 950  KILOCYCLES —  5000  WATTS 
fM— CHANNEL  246—97.1  MEGACYCLES 


4 


RADIO  DAILY 


Tuesday,  December  20,  1949 


CHICAGO 


By  HAL  TATE 

WALTER  S.  HOLDEN  joined  the 
Chicago  sales  offices  of  Seven- 
teen Magazine  after  four  years  as  an 
account  executive  with  the  Mutual 
Broadcasting  System's  Central  Divi- 
sion. Previously,  Mr.  Holden  spent 
three  years  in  the  United  States 
Navy  during  World  War  II,  and  be- 
fore that  was  an  account  executive 
with  George  P.  Hollingbery  Co.,  and 
MacFarland,  Aveyard  &  Company, 
Chicago. 

Dolph  Hewitt  and  the  team  of 
Karl  and  Harty,  WLS  stars,  spent  a 
big  evening  entertaining  under- 
privileged boys  and  girls  at  the  an- 
nual Hollowe'en  program  of  Chi- 
cago's Off-The-Street  Club. 

Ray  Berry,  the  harmonica-guitar 
player,  whose  repeated  success  as  a 
guest  on  the  WLS  National  Barn 
Dance,  has  been  added  to  the  regu- 
lar WLS  talent  staff. 

"Mule  Train"  by  Tennessee  Ernie 
(Capitol  Records)  is  headed  for  the 
hillbilly  hit  parade,  according  to  Erv 
Victor,  WGN's  all-night  disc  jockey. 
Erv  judges  this  by  the  overwhelm- 
ing number  of  requests  he's  received 
since  he  first  presented  it  on  his  1  to 
6  a.m.  show. 

Lulu  Belle  and  Scotty,  Captain 
Stubby  and  the  Buccaneers  and  the 
Virginia  Hams  (Otto,  Jimmie  James 
and  Tilford)  of  WLS  spreading  the 
cheer  at  the  "1949  Christmas  Jam- 
boree," the  Phillips  Petroleum  Com- 
pany's annual  Christmas  party  for 
the  youngsters  in  Bartelsville,  Okla- 
homa, December  19,  20  and  21. 

WOR  Stages  Xmas  Party 
For  City's  Hospitalized 

•  Continued  from  Page  1) 

to  mark  the  occasion  started  yester- 
day at  10  a.m.  and  reached  a  climax 
with  a  special  broadcast  from  the 
auditorium  of  the  Psychiatric  Pavil- 
ion from  5  to  5:30  p.m. 

More  than  $30,000  was  contributed 
during  the  fifth  annual  appeal  by 
WOR.  The  fund,  directed  by  Edythe 
J.  Meserand,  assistant  director  of 
news  and  special  features  at  WOR, 
began  five  years  ago  to  buy  gifts  for 
children  at  Bellevue  and  has  grown 
to  the  point  where  it  is  now  provid- 
ing toys  and  clothing  for  youngsters 
in  the  wards  of  19  Metropolitan  hos- 
pitals, three  in  New  Jersey  and 
Grasslands  in  Westchester. 

Mayor  William  O'Dwyer,  in  a  spe- 
cial recorded  message,  Dr.  Marcus 
Kogel,  commissioner  of  hospitals 
Acting  Mayor  Vincent  Impelliteri 
and  Theodore  C.  Streibert  WOR 
president,  were  among  those  who 
took  part  in  the  broadcast. 


WANTED 


Combination  man  with  car  wanted  by 
western  network  station.  Disc  required. 
Send  pi  ltd  and  make  first  letter  complete 
Write  Bo/  295,  RADIO  DAILY,  1501  Broad- 
way, N.  Y.  C. 


Man  About  Manhattan.  .  . 

•  •  •  BIGTOWN  SMALL  TALK:  Encouraged  by  sponsor  and 
press  reaction  to  his  six  WJZ  hall-hours  a  week,  ABC  is  prepping  an 
additional  network  chore  for  Joe  Franklin  and  his  25,000  nostalgic 
waxings.  .  .  .  CBS  huddling  with  Celeste  (sweet)  Holm  for  a  tv  session 
of  her  own.  ...  If  Milton  Berle  has  his  way,  his  show  will  emanate 
from  the  gold  coast  next  fall.  .  .  .  Harold  Stein,  the  frenzied  lens-man, 
wires  that  he  has  to  keep  away  from  his  gal  every  Friday.  Sez  she 
makes  his  mouth  water.  And  Hank  Sylvern  claims  that  Herb  Shriner 
is  doing  his  bit  for  the  cause  by  sticking  strictly  to  dry  humor.  .  .  . 
Jeff  Donnell.  Grace  Gilhern  and  Eloise  McElhone  set  as  the  leads  in 
"The  Women,"  which  Hal  Keith  will  direct.  (None  of  the  male  faces 
will  appear  on  the  screen).  .  .  .  Harold  Huber's  "I  Cover  Times  Sq." 
will  be  shown  on  the  Chrevolet  program — first  of  a  series  based  on 
the  adventures  of  a  hard-boiled  Times  Sq.  columnist.  Vic  McLeod  is 
producing.  .  .  .  Joe  Field  new  publicity  director  at  Compton's.  .  ,  .  Robert 
Merrill,  the  handsome  baritone  star,  being  romanced  by  most  of  the  tv 
stations  since  his  click  on  guest  shots  around  town.  .  .  .  Jimmy  Blair 
has  taken  a  temporary  leave  of  absence  from  his  vocal  chores  to  explore 
television  programming  where  he's  production  manager  and  assistant 
program  director  of  WOIC  in  Washington,  D.  C. 

ft      ft      ft  ft 

•  •  •  A  five-hour  television  Christmas  Party  will  be  fea- 
tured on  WABD  Sunday,  Christmas  Day,  for  the  purpose  of 
raising  a  quarter  of  a  million  dollars  for  the  Eastern  Area  Sister 
Kenny  Institute.  Morey  Amsterdam  will  play  Santa  Claus  for 
the  show  which  will  run  from  6  to  11  p.m. 

ft      ft      ft  ft 

•  •  •  If  you  click  in  television  these  days  in  a  'hot'  spot,  you're 
made  practically  right  away.  Take  Hank  Ladd,  lor  instance.  Hank 
stepped  into  Milton  Berle's  shoes  last  week  and  scored  so  well,  he 
was  immediately  signed  for  a  repeat  shot.  And  that's  not  all.  Since 
that  nite,  he's  been  snowed  under  an  avalanche  of  offers  including: 
(1):  His  own  TV  show — (2):  The  Hartmans  want  him  to  direct  their 
coming  musical  tentatively  called  "In  The  Summer  Theater" — (3):  He's 
wanted  by  Ken  England  to  star  in  the  musical  comedy,  "He  and  She" — 
(4):  He's  being  sought  for  a  musical  which  Gordon  Jenkins  is  readying 
— (5):  A  half-hour  comedy  radio  show  now  being  put  in  preparation 
would  like  him — and,  finally,  a  major  film  outfit  is  huddling  with  him 
as  this  is  going  through  the  typewriter.  Ladd  credits  all  the  action  to 
his  click  on  the  Berle  show. 

ft         ft         ft  ft 

•  •  •  WCOP's  Mildred  Bailey,  who  conducts  a  woman's 
program  in  the  morning,  is  capitalizing  on  her  piano  fingering 
ability  by  MC'ing  a  socko  disc  jockey  show  in  the  afternoon,  com- 
bining the  spinning  of  78's  with  the  playing  of  the  88's.  The 
combo  has  caught  on  in  Boston  as  welcome  departure  from  the 
usual  femme  gab-fest  that  the  housewives  expect  at  2  p.m. 

ft        ft        ft  ft 

•  •  •  THEY  SAID  IT:  Color  television  hasn't  got  the  TV  sponsors 
half  as  worried  as  off-color  video. — Nick  Kenny.  .  .  .  Frank  Sinatra,  who 
has  a  cigaret  sponsor,  got  a  bad  throat  and  was  just  ordered  to  give 
up  smoking. — Earl  Wilson.  ...  In  New  York  City,  we  now  have  a  law 
allowing  your  landlord  to  raise  the  rent  if  he  permits  you  to  install  a 
tv  aerial.  Hmmm.  Teevee  sure  HAD  a  great  future. — Walter  Winchell. 

ft         ft         ft  ft 

•  •  •  MAIN  STREET  SEEN-ery:  Bobby  Clark  chatting 
with  an  old-time  trouper  in  front  of  the  Palace — a  scene  that 
looks  like  an  old  snapshot.  .  .  .  Well-dressed  Boris  KarlofT,  the 
boo  brummel,  sipping  a  demi-tasse  at  the  Fireside  Inn. 


sun  fRAncisco 


By  NOEL  CORBETT 

MILT  SAMUEL,  Young  &  Rubicam 
publicity  head  in  Hollywood,  in 
town  to  give  press  previews  of  "The 
Halls  of  Ivy"  and  the  Skippy  Holly- 
wood Theater  Christmas  program. 

Here  'N'  There  .  .  .  Arthur  Hull 
Hayes  back  from  Sacramento  where 
he  acted  as  consultant  to  the  Trade, 
Finance  and  Service  section  of  the 
California  Governor's  Conference  on 
Employment.  .  .  .  Lever  Brothers  has 
signed  for  a  participation  schedule 
on  KCBS  for  Spry.  Ruthrauff  and 
Ryan  is  the  agency.  .  .  .  Milt  Tran- 
chel  of  the  Hollywood  office  of  Steve 
Hannagan  in  town  to  beat  the  drum 
on  Coca  Cola  and  other  radio  ac- 
counts. .  .  .  Ann  Holden  celebrating 
her  27th  year  in  radio.  .  .  .  Del 
Courtney,  erstwhile  bandleader  is 
KPIX's  new  disc  jockey.  Courtney 
also  runs  an  electrical  business. 

Bay  Area  radio  and  advertising 
people  were  shocked  at  the  untimely 
passing  of  Arnold  Maguire.  Maguire 
started  here  in  early  radio  as  a 
comic,  gag-man  and  producer. 

Lever's  Pepsodent  Div. 
Reveals  Agency  Changes 

(Continued  from  Page  1) 

to  facilitate  the  servicing  of  accounts 
from  New  York. 

The  Rayve  shampoo  account  will 
be  handled  by  J.  Walter  Thompson 
Company  and  Pepsodent  Tooth 
Powder  by  Foote,  Cone  &  Belding. 
J.  Walter  Thompson  will  continue 
to  service  the  Rayve  Home  Perman- 
ent account. 

Tatham  &  Laird  of  Chicago  have 
resigned  the  Jelke  "Good  Luck" 
products  account,  but  no  new  agen- 
cy has  been  named.  The  resignation 
was  also  because  of  the  difficulty  of 
handling  the  account  from  Chicago 
when  all  Lever  Bros,  operations  are 
centered  in  New  York. 


WEVO 
117-119  W.  46  St 
HENRY  GREENFIELD,  Mg  director    M  Y  19 


Over  500  have  already  subscribed  to  the 

ALL-RADIO  PRESENTATION 


HOW  ABOUT  YOU? 


The  eagerly-awaited  ALL-RADIO  PRESENTATION  film 
is  almost  ready  for  release  — ready  to  soek  home  its  mes- 
sage throughout  the  length  and  breadth  of  America,  sell- 
ing Radio  to  all  types  of  advertisers  everywhere.  The  offi- 
cial preview  will  he  February  1,  with  nationwide  release 
on  February  15. 

So  if  you  haven  t  subscribed  — as  500  already  have  —  note 
that  this  is  the  LAST  CALL!  Only  subscribing  broadcasters 
will  be  able  to  present  this  convincing,  fact-filled  motion 
picture,  different  from  anything  ever  prepared  before  — a 
film  that  actually  shows  Radio  at  work  selling  goods! 

The  closing  date  for  all  subscriptions  is  February  15.  Cost 
is  low  in  ratio  to  your  station's  billings,  and  you'll  have 
available  three  different  editions  on  16  mm.  sound  film 
(or  35  mm,  if  desired): 

■X-  a  45-minutc  edition  that  puts  the  full  story  of  Radio 
before  any  audience  of  businessmen,  up  to  the  topmost 
management,  right  in  your  own  community. 

#  a  20-minute  version  for  showings  at  sales  meetings,  and 
business  organization  luncheons  such  as  Chamber  of 
Commerce,  Kiwanis,  Rotary,  etc. 

■X-  a  20-minute  educational  edition  for  showings  at  schools, 
P.-T.A.  meetings,  women's  clubs,  etc. 

Radio  has  kept  silent  about  itself  long  enough.  Join  the 
chorus.  Speak  up  and  help  ALL  RADIO  sing  ALL  the 
praises  of  America  s  greatest  advertising  medium.  Send  in 
the  coupon  right  away  for  complete  details  on  how  YOU 
can  join  the  rest  of  the  industry  in  benefiting  from  the 
All-Radio  Presentation. 

ALL-RADIO 
PRESENTATION 
COMMITTEE 

THE  COMMITTEE  — Gordon  Gray,  WIP,  Chairman  —  Maurice  It. 
Mitchell,  BAB— Herbert  L.  Krueger,  WTAG,  Treasurer— Eugene  S. 
Thomas,  Vi  QIC— Leonard  Asch,  \\  BCA — Ellis  Atterberry,  KCKN— 
Lewis  Avery,  Avery -Knodel—^  ill  Baltin.  TBA— Bond  Geddes,  RMA 
— Ivor  Kenway, ABC— Harry  Mai/.lish,  kt  WB-W  .  B.  McGill.West- 
inghouse  Stations  —  Frank  l'cllejirin.  Transit  Radio,  Inc.  —  Victor  M. 
Rattier,  K.  II.  Man  — Ilanqtic  E.  Kingpold,  Edward  I'etry  &  Co. — 
Irving  Rosenhaus,  WAAT  —  F.  E.  Spencer,  Jr.,  Holliupbery  Co. — 
George  Wallace,  iNBC— Ralph  Weil,  WOV. 


THE  ALL-RADIO  PRESENTATION 

tells  Radio's  unique  .story  to  all  adver- 
tisers on  a  scale  that  no  one  station  or 
network  ever  could. 

shows  how  Radio  helps  build  and  main- 
tain good  business  in  the  smallest  as  well 
as  largest  of  communities. 

demonstrates  what  a  money-saving  buy 
Radio  is. 

stresses  the  enormous  size  of  the  Radio 
audience  and  the  intensity  of  its  listen- 
ing attention. 

sells  Radio  as  the  most  practical  n  ay  of 
reaching  more  customers  at  less  cost. 


The  ALL-Radio 

Presen  tat  ion  Com  m  it  tee 

c/o  Broadens!  Advertising  Bureau 
270  Park  Avenue.  New  York  17.  \.V 

Yessir,  I  do  want  to  be  part  of  the  ALL-Radio  Presentation.  Please 
send  me  further  details  on  how  I  can  subscribe  at  once. 


Name- 


Station 
Address 
City  


State. 


6 


RADIO  DAILY 


Tuesday,  December  20.  1949 


Court  Test  Planned 
On  Transit  Radio  Issue 


(Continued  from  Page  1) 

comfort  and  convenience  is  not  im- 
paired and  that,  in  fact,  through  the 
creation  of  better  will  among  pas- 
sengers, it  tends  to  improve  the  con- 
ditions under  which  the  public  ride." 

There  was  some  question  even 
yesterday  about  the  extent  to  which 
"better  will  among  passengers"  re- 
sults from  the  FM  service,  but  offi- 
cials of  the  Capital  Transit  Company 
and  WWDC-FM,  which  originates 
the  service  on  contract  with  Transit 
Radio,  were  delighted  by  the  appar- 
ently unanimous  decision  of  the 
three-man  body. 

An  adverse  decision  would  have 
been  very  surprising,  however,  in 
view  of  the  Commission's  past  rec- 
ord of  compliance  with  transit  com- 
pany demands.  Indicative  of  the  way 
a  large  segment  of  Washington 
views  the  decision  was  the  treat- 
ment of  the  story  in  the  Washington 
Times-Herald,  which  has  the  largest 
circulation  of  any  local  paper.  Be- 
low the  banner  announcing  that 
Transit  Radio  had  been  approved 
was  a  drop-head  reading  "fare 
boost,  service  cut  to  follow." 

The  decision  was  based  primarily 
upon  a  convincing  showing  by  the 
Transit  Company  that  safety  of  op- 
eration was  not  impaired  by  the  ra- 
dio installations.  Over  200  vehicles 
are  now  equipped,  with  a  total  of 
1,500  installations  planned. 

The  PUC  accepted  also  the  Transit 
Company  argument  that  opposition's 
claims  to  the  protection  of  the  First 
Amendment  to  the  Constitution 
against  the  deprivation  of  "freedom 
to  listen  or  not  to  listen"  are  without 
merit.  In  addition,  opponents  argued 
that  the  use  of  radio  on  public 
vehicles  "takes  the  private  property 
of  riders  for  private  use  in  violation 
of  the  Fifth  Amendment." 

The  Commission  stated  that  it  was 
considering  the  matter  solely  in  the 
light  of  "public  convenience,  com- 
fort and  safety,"  and  that  its  decision 
was  based  upon  matters  "more  tan- 
gible than  impassioned  pleas  which 
reflect  personal  feelings  either  in 
favor  of  or  against  radios  in  trans- 
portation vehicles." 

Although  during  the  hearing  PUC 
Chairman  James  Flanagan  had  ruled 
out  public  opinion  polls  on  Transit 
Radio  popularity  as  immaterial,  the 
decision  yesterday  included  the  re- 
sult of  a  survey  conducted  here  in 
October  by  Edward  G.  Doddy  & 
Company.  Results  showed  93.4  per 
cent  of  those  questioned  not  opposed 
to  transit  radio — 76.3  per  cent  in 
favor,  3.2  per  cent  undecided  and 
13.9  per  cent  with  no  strong  feeling 
either  way. 


WANTED 


1 


SECONDS  COMM'L 
SPECIALIST 

Adv.  Mgr.  to  buy  time, 
write  comm'ls  for  mail 
&   phone  response. 
Box  #293 
RADIO  DAILY 
1S01  Broadway.  N.Y.C. 


NETWORK  SONG  FAVORITES 

The  top  30  songs  oj  the  week  (more  in  case  of  ties),  based 
on  the  copyrighted  Audience  Coverage  Index  Survey  of 
Popular  Music  Broadcast  over  Radio  Networks.  Published 
by  the  Office  of  Research,  Inc.,  Dr.  John  Peatman,  Director. 

Survey  Week  of  December  9-15,  1949 
TITLE  PUBLISHER 

A  Dreamer's  Holiday  Shapiro-Bernstein 

A  Thousand  Violins  Paramount 

Ain't  She  Sweet  Advanced 

Eibbidi  Bobbidi  Boo  Walt  Disney 

Bye  Bye  Baby  J.  J.  Robbins  &  Sons 

Crocodile  Tears  Johnstone-Montei 

Dear  Hearts  And  Gentle  People  E.  H.  Morris 

Don't  Cry  Joe  Harms 

Festival  Of  Roses  Witmark 

Happy    Times  Harms 

Hop   Scotch  Polka  Cromwell 

Hush  Little  Darlin'  Michael 

I  Can  Dream  Can't  I  Chappell 

I've  Got  A  Lovely  Bunch  Of  Cocoanuts  Cornell 

Jealous  Heart  Acuff  &  Rose 

Johnson    Rag;  Miller 

Last  Mile  Home  Leeds 

Mule  Train  Walt  Disney 

Old  Master  Painter  Robbins 

River    Seine  Remick 

Room  Full  Of  Roses  Hill  &  Range 

Rudolph  The  Red-Nosed  Reindeer  St.  Nicholas 

She  Wore  A  Yellow  Ribbon  Regent 

Slipping    Around  Peer 

Some  Enchanted   Evening  Chappell 

That  Lucky  Old  Sun  Robbins 

Toot  Toot  Tootsie  Goodbye  Feist 

'Way  Back  Home  Bregman-Vocco-Conn 

Why  Was  I  Born  Chappell 

Younger  Than  Springtime  Chappell 

SEASONAL  CHRISTMAS  SONGS 

All  I  Want  For  Christmas  Is  My  Two  Front  Teeth  Witmark 

Christmas  Song  Burke  &  Van  Heusen 

Here  Comes  Santa  Claus  Western  Music 

Let  It  Snow,  Let  It  Snow,  Let  It  Snow  E.  H.  Morris 

Little  Jack  Frost  Get  Lost  Henry  Spitzer 

Santa  Claus  Is  Comin'  To  Town  Feist 

White    Christmas  Berlin 

Winter    Wonderland  Bregman-Vocco-Conn 

You're  All  I  Want  For  Christmas  Porgie 

A  Dream  Is  A  Wish  Your  Heart  Makes  Walt  Disney 

Daddy's  Little  Girl  Beacon 

Dardanella  Fred  Fisher 

Echoes   Laurel 

Envy   Encore 

Happy  Valley  Sanson 

I  Wanna  Go  Home  With  You  Paxton 

I  Want  To  Wish  You  A  Merry  Christmas  Republic 

I  Want  You  To  Want  Me  To  Want  You  Mills 

Just  A  Kiss  Apart  J.  J.  Robbins  &  Sons 

Let's    Harmonize    Santly-Joy 

Meadows  Of  Heaven  Laurel 

Merry   Christmas  Waltz  Advanced 

My  Love  Loves  Me  Famous 

My   Stteet  Campbell 

Someday  (You'll  Want  Me  To  Want  You)  Duchess 

Souvenir   Beacon 

Stay  Well  Chappell 

There's  No  Tomorrow  Paxton 

Where  Are  You  Blue  Eyes  Knickerbocker 


Nets  Make  Available 
Political  Air  Time 


(Continued  from  Page  1) 

of  the  Senate,  will  speak  one  week 
later,  December  30,  at  the  same 
time. 

"Cross  -  Country,  Cross  -  Section" 
will  be  the  title  of  the  Democratic 
presentation  over  ABC  on  January 
4  from  9:30  to  10  p.m.  (EST).  Wil- 
liam Boyle,  Jr.,  national  party 
chairman  will  open  the  program  in 
Washington.  Rep.  John  McCormack 
of  Massachusetts  and  Senator  Lucas 
will  speak. 

Gov.  Paul  Dever  of  Massachusetts 
will  be  heard  from  Boston  and 
Jonathan  Daniels  will  follow  from 
Raleigh,  N.  C.  From  Springfield, 
Illinois,  Gov.  Adlai  Stevenson  will 
talk  over  the  farm  program.  The 
program  will  end  in  Washington 
with  Vice-President  Alben  Barkley 
summing  up  the  position  of  his 
party. 

On  January  11,  the  Republican 
party  will  be  given  the  9:30  to  10 
p.m.  slot  for  their  views.  No  for- 
mat on  the  show  has  been  released 
as  yet. 


Hughes  Takes  New  Post 

Lawrence  M.  Hughs  will  rejoin 
the  Bill  Brothers  organization,  New 
York,  on  January  1  as  special  fea- 
ture editor  of  Sales  Management 
Magazine. 


Television  engineers  call 
this  the  "Test  Pattern"  of 
WMAR-TV. 

Set-owners  call  it  a  sure 
identification  of  finest  in  tele- 
vision entertainment. 

Businessmen  are  discover- 
ing that  it  means  the  best 
buy  in  television  in  Maryland ! 

WMAR-TV 

The  Sunpapers  Station 

CHANNEL  2  •  BALTIMORE,  MD. 


Section  of  RADIO  DAILY.  Tuesday.  December  20,  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


TV  IN  MEXICO  GETS  GOV'T  OKAY 


TELE  TOPICS 


A  WISE-CRACKING  private  eye  who 
**  cheerfully  gets  the  villain  despite  a 
bashed-in  head  is  the  central  figure  of 
"TV  Detective,"  a  Washington  origination 
recently  added  to  the  NBC  web.  The  only 
difference  between  the  show's  hero, 
named  Steve  Black,  and  the  private  eyes 
who  operate  in  countless  other  Class  D 
epics  is  that  Mr.  Black  is  unseen,  his  per- 
son being  occupied  by  the  subjective  cam- 
era. Use  of  this  technique  adds  nothing 
to  dramatic  quality  and  because  it  is  not 
employed  with  great  facility  it  makes 
things  rather  confusing  at  times.  But  the 
main  faults  of  the  show  were  the  script, 
which  was  as  trite  as  only  a  bad  who- 
dunit can  be,  and  the  acting,  which  was 
on  just  about  the  same  level.  .  .  .  Action 
is  stopped  just  before  the  denouement  to 
give  three  "guest  detectives"  (last  week 
a  judge,  a  Congressman  and  an  Assistant 
Secretary)  an  opportunity  to  guess  the 
outcome,  but  neither  the  winner  nor  the 
others  are  given  a  chance  to  explain  their 
choice.  ...  A  Leon  S.  Golnick  package, 
program  is  produced  by  Vance  Hallack. 
• 

VA/ONDERFUL  THING  happened  in 
*  ^  Akron,  Ohio,  last  week  when  TV 
solved  a  big  City  Hall  mystery — "Where's 
Mayor  Slusser?"  Seems  His  Honor,  Charles 
E.  Slusser,  went  on  a  trip  and  the  few 
persons  who  knew  where  he  had  gone  re- 
fused to  comment,  except  to  say  he  was 
out  of  town.  If  the  Mayor  wanted  to 
keep  the  fact  that  he  was  in  New  York 
a  secret,  he  never  should  have  attended 
the  "Voice  of  Firestone"  show — the  cam- 
eras picked  him  up  sitting  in  the  front 
row.  Commented  the  mayor's  secretary: 
"Everybody  in  Akron  must  have  been 
watching  television  Monday  night.  We  got 
hundreds  of  calls  from  viewers  letting  us 
know  where  we  could  find  the  mayor." 
.  .  .  Former  Hit  Parade  singer  Bill  Har- 
rington debuts  a  semi-weekly  show  of  his 
own  over  WOR-TV  tonite.  .  .  .  John  Mc- 
Gowan,  president  of  Hollywood  Television 
Productions,  will  be  a  candidate  for  Con- 
gress as  representative  from  the  13th  dis- 
trict of  New  Jersey. 

• 

J.  WALTER  THOMPSON  planning  news- 
paper  and  magazine  campaigns  to  tie-in 
with  a  new  series  of  six  Lever  Brothers 
commercials  to  be  aired  on  "The  Clock." 
Produced  by  United  World  Films,  the  one- 
minute  spots  feature  six  Universal-Inter- 
national femme  stars  plugging  Lux  soap. 
.  .  .  Omitted  from  yesterday's  column  be- 
cause of  space  limitations  were  predictions 
for  1950  voiced  by  Jerry  Danzig,  of  CBS, 
at  the  ATS  meeting  last  week.  The  things 
to  watch  for  in  TV,  Danzig  said,  are  more 
lower  cost  shows;  development  of  day- 
time programming;  emergence  of  the  big- 
name  personality,  and  decline  of  the  gim- 
mick stanza. 


Import-Limit  On  Receivers  To  Be  Fixed  By  Law; 
Azcarraga  Has  Plans  For  Video-Theater  Circuit 
To  Help  In  Paying  The  Bills  For  Tele  Production 

(Continued  from  Page  1) 

ators   who   can   comply   with   the ,  establishing   a   chain   of  television 


Mexican  communications  law  and 
will  also  fix  the  number  of  televi- 
sion receivers  which  may  be  import- 
ed during  1950 
and  1951.  The 
quota  for  im- 
ported TV  re- 
ceivers will 
probably  be  set 
next  month. 

Two  leaders 
in  the  Mexican 
radio  and  televi- 
sion fields  are 
reported  ready 
to  launch  new 
stations.  Emilio 
Azcarraga,  who 
heads  the  radio 
and  movie  in- 
dustry here,  expects  to  complete  his 
TV  station  installations  by  Septem- 
ber. The  second  station,  sponsored 
by  Guillermo  Gonzalez  Camarena, 
Mexican  TV  inventor,  expects  to  be 
ready  to  go  on  the  air  the  second 
week  in  February.  A  third  group  is 
also  reported  readying  a  TV  station 
for  launching  during  the  coming 
year. 

Azcarraga's  plans  for  launching  a 
TV  station  are  being  watched  with 
much  interest.  Don  Emilio,  who  has 
made  a  close  study  of  TV  operations 
in  the  United  States,  has  plans  for 


AZCARRAGA 


theaters  which  will  be  served  by  the 
transmitter.  These  theaters,  charging 
nominal  admission,  will  make  avail- 
able to  the  masses  TV  programming 
in  the  comfortable  surroundings  of 
modern  movie  theaters.  He  has  al- 
ready completed  a  theater  building 
especially  constructed  for  television 
with  a  number  of  food,  drink  and 
other  novelty  concessions.  Revenue 
from  the  concessions,  Don  Emilio 
points  out,  will  help  pay  the  bill  for 
TV  production  and  programming. 

The  Azcarraga  plan  for  TV  thea- 
ters is  result  of  an  economic  study 
of  TV  potentials  in  Mexico,  He  be- 
lieves that  the  families  who  can  af- 
ford a  receiver  are  limited  in  num- 
bers and  that  theater  TV  will  bring 
the  sight  and  sound  media  within 
the  reach  of  almost  everyone.  From 
an  advertiser's  point  of  view,  Azcar- 
raga is  certain  that  the  theaters  will 
bring  the  sponsors  a  greater  audi- 
ence than  could  be  procured 
through  private  reception  in  the 
homes. 

Azcarraga  is  expected  to  make  an- 
other trip  to  the  States  in  February 
at  which  time  he  will  consummate 
his  plans  for  equipment.  In  the 
meantime  he  has  sent  TV  tech- 
nicians to  New  York  and  Hollywood 
to  get  practical  experience  in  the 
new  art. 


Raytheon  Denied  More  Time 
To  Build  Its  Video  Station 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  Throwing  a  third 
channel  open  for  competing  appli- 
cations in  the  Boston  area,  the  FCC 
yesterday  announced  it  has  refused 
to  grant  the  application  of  WRTB 
for  an  extension  of  completion  date. 
In  effect,  the  Commission  retires  the 
license — which  CBS  had*',  contracted 
to  purchase  from  the  Raytheon 
Corp.  as  part  of  a  deal  including 
physical  equipment  at  an  overall 
cost  of  $242,000. 

Technically,  what  the  Commission 
did  was  deny  Raytheon's  request 
for  extension  of  the  completion  date 
from  January  16,  1948,  to  July  16, 
1948.  Hearing  was  held  on  this  ap- 
plication in  February,  1949.  In  June 
of  this  year  hearing  examiner  Hugh 
B.  Hutchinson  recommended  a 
grant  of  the  extension,  but  a-'tougher 
FCC  policy  is  now  in  force. 

The  Commission  found  that  Ray- 


theon "has  not  been  diligent  in  pro- 
ceeding with  the  construction  of  its 
proposed  television  station  and  was 
not  prevented  from  completing  con- 
struction of  such  station  by  causes 
not  under  its  control  or  by  other 
matters  sufficient  to  justify  a  third 
extension  of  its  construction  permit." 

Channels  2,  4,  7,  9  and  13  were  ori- 
ginally proposed  for  Boston,  but  in 
July  it  was  proposed  by  the  Com- 
mission to  cut  this  allocation  to 
channels  2,  4,  5,  and  7.  WBZ-TV  is 
now  on  channel  4  and  WNAC-TV 
on  channel  7.  WRTB  holds  a  con- 
struction permit  for  channel  2, 
which  will  now  revert  to  the  Com- 
mission for  reassignment. 

In  its  decision,  the  FCC  bore  down 
heavily  on  its  contention  that  Ray- 
theon's financial  difficulties  cannot 
be  considered  adequate  reason  for 
the  failure  to  construct  the  station 
on  schedule. 


WPIX  To  Broadcast 
Marathon  Benefit 


An  all-star  marathon  program  to 
raise  funds  for  the  United  Hospital 
Fund  will  be  aired  by  WPIX  begin- 
ning at  6:45  p.m.  Christmas  Eve. 
Program  will  continue  until  at  least 
midnight  and  may  run  longer  if 
contributions  to  the  fund  continue 
to  arrive  beyond  that  time. 

Art  Ford  will  emcee  the  show. 
Talent  lineup  will  include  Peter 
Lind  Hayes  and  Mary  Healy,  Lionel 
Hampton  and  his  band,  George 
Shearing,  Eddie  Condon,  Eddie  Pea- 
body,  Joan  Morgan  and  the  cast  of 
"Born  Yesterday."  Ed  Sullivan  and 
Jimmy  Powers  will  interview  visit- 
ing celebs. 

Bank  of  20  telephones,  staffed  by 
models  and  showgirls,  will  be  in- 
stalled to  handle  contributions  to  the 
benefit. 


Shows,  Comm'ls  Good, 
Miami  Survey  Reveals 

Miami— More  than  half  (53  per 
cent)  of  the  set  owners  responding 
to  a  survey  by  the  University  of 
Miami  Radio  and  Television  Depart- 
ment, believe  that  "all  things  con- 
sidered" the  output  of  WTVJ,  this 
city's  only  station,  is  "good."  Only 
seven  per  cent  thought  it  "poor."  TV 
had  been  seen  elsewhere  by  44  per 
cent. 

Asked  what  they  thought  of  com- 
mercials, 86  per  cent  answered 
"good"  (56  per  cent)  or  "fair"  (30 
per  cent).  Only  13  per  cent  thought 
them  "poor"  (8  per  cent)  or  "irrita- 
ting" (5  per  cent).  More  than  half 
of  the  respondents  said  they  were 
satisfied  with  the  present  operating 
hours  of  the  station. 

Questioned  on  amount  of  viewing, 
55  per  cent  reported  seeing  all  the 
programs  and  90  per  cent  reported 
viewing  two  or  more  hours  per  day. 
87  per  cent  said  they  watch  TV 
every  night.  About  three  quarters 
had  owned  their  sets  before  July  of 
this  year  and  95  per  cent  of  all  sets 
were  purchased  locally. 


Two  WJZ-TV  Renewals 
For  "Market  Melodies" 

Two  of  the  initial  sponsors  on 
WJZ-TV  "Market  Melodies"  day- 
timer  have  signed  13-\veek  renewals 
for  four  weekly  participations  in  the 
show.  Pacts  were  signed  by  Stahl- 
Meyer  Co.,  through  Blaker  agency, 
and  Hills  Brothers,  through  Biow 
Co. 


I 


RADIO  DAILY 


Tuesday,  December  20,  1949 


COAST-TO- COAST 


WRC  Shifts  Hunnicutt 

Washington,  D.  C. — Radio  listeners 
who  used  to  spend  their  pre-break- 
fast  minutes  listening  to  Mike  Hun- 
nicutt now  find  that  they'll  have  to 
change  their  eating  habits  or  merely 
settle  for  a  midnight  snack  if  they 
want  to  enjoy  Hunnicutt  humor, 
hearsay  and  harmony.  Mike  and  his 
piano,  after  years  of  early  morning 
broadcasting,  have  moved  to  station 
WRC  for  a  night  owl  show  11:30 
p.m.  to  12:30  a.m.  nightly  except 
Sundays. 

Judge  Honored  On  WDRC 

Hartford,  Conn. — A  testimonial 
dinner  for  one  of  its  charter  mem- 
bers brought  the  entire  membership 
of  the  "Needle  Club."  WDRC  or- 
ganization, to  a  local  banquet  hall. 
Judge  Charles  E.  Mahoney  was  hon- 
ored by  Democratic  state  leaders,  in- 
cluding Gov.  Bowles,  at  the  dinner. 
The  30  "Needle  Club"  members  at- 
tended the  affair,  and  a  gift  was 
given  to  Mahoney  at  the  dinner  by 
the  club  president.  Jack  Zaiman. 
"Needle  Club"  commentator  on 
WDRC. 

Local  Jackpot  Winner 

Hartford,  Conn. — Dominick  Gagli- 
ardo.  a  local  man,  recently  won  $18,- 
000  in  prizes  on  the  CBS  "Hit  the 
Jackpot"  program.  The  local  CBS 
outlet,  WDRC,  has  wire  record  of 
the  presentation  of  one  of  the  gifts 
to  Gagliardo.  a  brand  new  DeSoto. 
for  broadcast  on  "The  Old  Record 
Shop." 

FCC  Minimum-Time  Rule 
Draws  FM  Stations'  Fire 

i  Continued  from  Page  1) 

tions.  The  new  proposals  would 
mean  "too  much  of  an  additional 
burden,"  the  Commission  was  told 
by  broadcasters  from  all  parts  of  the 
country. 

KJBS.  San  Francisco,  related  that 
its  FM  affiliate  has  been  on  the  air 
three  years,  with  separate  program- 
ming and  separate  transmitter  loca- 
tion— and  has  an  operating  deficit  of 
$84,365  through  October.  Construc- 
tion cost  was  about  $50,000. 

"Based  upon  past  experience  and 
upon  the  impact  of  TV,"  it  told  the 
Commission,  "there  is  no  reason  to 
expect  the  revenue  of  KJBS-FM 
will  increase  in  the  foreseeable 
future." 

On  the  other  hand,  the  station  op- 
erators "have  not  lost  their  faith  in 
FM  broadcasting,  despite  the  lack  of 
public  acceptance  and  the  heavy 
losses  incurred,"  they  said.  "In  their 
opinion.  FM  can  advance  and  grow 


New  FM  Music  Service 

Being  Launched  By  Field 


•  Continued  f 

area  and  that  other  deals  for  other 
areas  are  rapidly  being  consumma- 
ted. Each  FM  franchise  granted  in- 
cludes a  complete  operation  service. 
Lane  said  that  this  service  assures 
successful  operation  with  reduced 
overhead  and  eliminates  costly  ex- 
periments. Included  among  the  fran- 
chise services  are  the  supply  of  pro- 
gram material,  sales  techniques, 
technical  helps,  bookkeeping  sys- 
tems and  exclusive  territorial  rights 
to  their  special  equipment. 

Leasing  For  A  Year 

WJJD  and  WFMF  have  been  leas- 
ing special  FM  receivers  to  sub- 
scribers for  almost  a  year.  After  ex- 
haustive tests  it  was  felt  here  that 
such  a  service,  offered  to  business 
firms  at  low  rental  rates,  would  re- 
sult in  a  mass  market.  So.  Field  En- 
terprises has  now  decided  to  con- 
solidate the  facilities  of  the  manu- 
facturer of  signal  controlled  FM  re- 
ceivers and  their  special  musical 
sales  research  staff  into  the  new  firm 
of  Functional  Music  Inc.  In  the  Chi- 
cago area  almost  100  installations 
are  already  in  service. 

A  Marshall  Field  spokesman  said 
that  Functional  Music  can  compete 
with  existing  wired  music  services 
at  only  one-third  to  one-half  the 
cost.  He  contended  that  wired  music 
services  are  limited  because  rates 
are  based  on  length  of  wire  lines. 
Through  the  use  of  FM,  the  area 
serviced  is  limited  only  by  the  cov- 
erage of  the  FM  station. 

To  achieve  this  "wired  music"  ef- 
fect at  cheaper  cost,  a  high  quality 
receiver  is  used  with  a  supersonic 
control  circuit.  This  control  circuit, 
keyed  from  the  FM  station,  elimin- 
ates commercials  and  other  voice 


rom  Page  1) 

material  from  subscriber's  receivers 
so  only  the  music  is  received.  This 
supersonic  control  circuit  also  per- 
mits various  on  and  off  services  as 
desired  by  the  subscriber.  Since  out- 
standing tonal  quality  is  necessary, 
Functional  Music  uses  only  specially 
designed  equipment. 

Functional  Music  also  manufac- 
tures FM  signal  controlled  receivers 
for  store  broadcasting  services.  One 
chain  store  broadcast  service,  oper- 
ating in  almost  300  grocery  super 
markets,  has  been  using  equipment 
designed  and  built  by  Functional 
Music  engineers  for  almost  a  year. 
A  new  receiver,  called  the  Adcaster 
Model  617,  enables  as  many  as  six 
independent  chains  to  operate 
through  one  FM  station.  All  com- 
mercials are  boosted  in  volume 
through  voice  emphasis  circuits. 
Many  Firms  Subscribe 

Included  among  the  nearly  100  in- 
stallations already  in  service  in  Chi- 
cago are  beauty  shops,  stores,  res- 
taurants, factories  and  offices.  The 
Marshall  Field  local  FM  outlet. 
WFMF.  has  made  no  substantial 
changes  in  its  program  schedule. 
The  station,  which  is  on  the  air 
daily  from  8:00  a.m.  to  2:00  a.m.,  has 
always  been  programmed  separately 
from  its  AM  sister.  WJJD,  with 
WFMF  concentrating  strictly  on 
news  and  music. 


only  by  having  a  substantial  number 
of  stations  on  the  air  in  each  com- 
munity, some  of  which  provide  a 
program  service  not  available  on 
AM  stations.  It  is  believed  that  the 
proposed  amendment,  if  adopted, 
will  force  many  FM  stations  to 
cease  operation,  discourage  the  filing 
of  applications  for  new  stations,  and 
discourage  separate  programming 
by  FM  stations  and.  through  eco- 
nomic pressure,  force  duplication  of 
the  AM  programs  on  the  FM  opera- 
tion." 

Other  objections  were  recorded 
from  WHBS,  Huntsville,  Ala.;  WBJS. 
Winston-Salem,  N.  C.  and  WAAF, 
Chicago,  all  operating  FM  affiliates 
with  separate  transmitters. 


W.WTED 

Experienced  solcsman  with  cor  ABC  af- 
filiate in  qiod  Rocky  Mountain  secondary 
market.  Photo  required  with  complete 
resume.  Write  Box  296,  RADIO  DAILY, 
1501  Broadway,  N    Y  C 


mean*  Sutinete 


AGENCIES 


THE  NORGE  DIVISION  of  Borg- 
Warner  Corp.,  Detroit,  has  named 
Duane  Jones  Company,  Inc.  as  its 
advertising  agency  for  the  enti/e 
line  of  Norge  Home  Appliances.  The 
agency  plans  to  use  package-goods 
techniques  as  traffic  builders  in  the 
appliance  business.  They  will  gear 
appliance  advertising  to  the  retail 
level. 


DANCER  -  FITZGERALD  -  SAM- 
PLE. INC.  paid  their  traditional 
Christmas  bonus  yesterday.  Certifi- 
cates of  membership  in  the  com- 
pany's retirement  profit-sharing 
plan  were  also  distributed  at  the 
same  time. 


THE  S.S.S.  COMPANY,  maker  of 
an  appetite  tonic,  to  Henry  Kaufman 
&  Associates,  Washington.  D.  C. 
Newspapers,  radio  and  merchandis- 
ing support  is  planned. 


HUBERT  FLORY  has  joined  the 
copy  staff  of  Brooke,  Smith.  French 
&  Dorrance,  Inc.  He  was  formerly 
with  BBD&O. 


JULES  LABERT  and  BOB  KIR- 
SCHBAUM  have  joined  the  Casper 
Pinsker  advertising  agency  as  radio 
directors.  Labert  has  an  extensive 
background  in  mail-order  radio; 
Kirschbaum  was  formerly  radio- 
television  director  of  Shappe- 
Wilkes.  Inc. 


RADIO  EXECUTIVES  CLUB 

OF  NEW  YORK 

<s  «3  <s 

GALA  CHRISTMAS  PARTY 
THURSDAY,  DECEMBER  22 
GRAND  BALLROOM 
HOTEL  ROOSEVELT 


fi  PRIZES!  FUN!  ENTERTAINMENT! 

|  ABE  BURROWS,  CBS  STAR,  WILL  EMCEE 

1 

ft  ADMISSION,  $3.00  for  members,  $3.75,  non-members.  J 

i  j 

£  NO  TABLES  RESERVED!    FIRST  COME,  FIRST  SERVED!  J 

I 

R  DOORS  OPEN  AT  NOON 


VOL.  49,  NO.  54  NEW  YORK,  WEDNESDAY.  DECEMBER  21,  1949  TEN  CENTS 


______    _  .    _  _  Wednesday,  December  21,  1949 

RADIO  DAH  Y — 


Vol.  49,  No.  54      Wed  ,  Dec.  21,  1949      10  Cts. 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  : 
MARVIN  KIRSCH 


:  :  :  Editor 
Business  Manager 


Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch.  Vice-President;  Chester  B. 
Rahn,  Vice-President;  Charles  A.  Alicoate, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily. 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
C.'.ble  address:  Radaily,  New  York 


WEST  COAST  OFFICES 
Allen  Kushner,  Manager 
6425  Hollywood  Blvd.        Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older,  Chief        6417  Dahloneoa  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tata,  Manager. 
612  N.  Michigan  Ave. 
Phone:  Superior  7-1044 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg.. 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York.  N.  Y., 
under  the  act  of  March  3,  1879. 


FINANCIAL 


(De 


nber  20) 


NEW  YORK  STOCK  EXCHANGE 


Net 

High 

Low 

Close 

Chg 

ABC   

834 

■8% 

83/8 

Vi 

Admiral  Corp 

MH 

17 

173/8 

Vs 

Am.  Tel.  &  Tel. 

1461/2 

145  % 

146 

Vb 

CBS  A 

273/8 

27 

27 

Va 

Philco  . 

32'/8 

3134 

32 

RCA  Common 

125  8 

12.3/8 

1258 

+ 

Vs 

RCA  1st  pfd 

72 1/4 

72 '4 

721/4 

+ 

Vs 

Stewart-Warner 

12'/8 

12 

12i8 

Westinghouse 

3138 

31 

311 8 

Vs 

Westinghouse  pfd 

103 

103 

103 

+ 

Va 

Zenith  Radio 

32 

32 

32 

+ 

Va 

NEW  YORK  CUR 

3  EXCHANGE 

Hazeltine  Corp. 

I6V2 

16 1/2 

16 1/2 

Va 
V% 

Nat   Union  Radio 

2% 

21/2 

2V2 

OVER  THE  COUNTER 

Bid 

DuMont  Lab   20'/4 

Stromberg-Carlson    11 


Asked 
2H/4 
121/4 


Nat  Caniglia 

Nat  Caniglia,  54,  proprietor  of  the 
Paramount  Building  barber  shop 
and  widely  known  to  New  York  ra- 
dio and  theatrical  people,  died  sud- 
denly from  a  heart  attack  yesterday 
in  his  home  at  89-10  Northern  Boule- 
vard, Jackson  Heights.  Funeral  will 
probably  be  held  Saturday  from  the 
Conway  Funeral  Home,  Northern 
Boulevard  and  83rd  Street,  Jackson 
Heights. 


W  COmiNG  AND  GOING  * 


KEN  BANKHART,  news  commentator  on 
NBC,  is  visiting  with  his  father  in  California. 
He  plans  to  remain  on  the  West  Coast  until 
Jan  28. 

IRVING  R.  ROSENHAUS,  president  and  gen- 
eral manager  of  the  Bremer  Broadcasting 
Corp.,  owner-operator  of  WAAT,  is  vacationing 
in  Miami.    He'll  be  back  in  New  York  Jan.  9. 

VICTOR  C  DEIHM,  president  and  general 
manager  of  WAZL,  Hazleton,  Pa.,  and  MRS. 
DEIHM,  were  in  New  York  yesterday.  Mrs. 
Deihm  had  been  chosen  by  officials  of  the 
Lehigh  Valley  Railroad  to  christen  the  "Hazle- 
ton," one  of  the  road's  four  new  Deisel-pow- 
ered  tugboats. 

CARLTON  E.  MORSE,  who  conducted  a 
pre-Christmas  campaign  for  clothing  and  toys 
for  European  war  orphans  on  his  "I  Love  a 
Mystery"  program  over  Mutual,  tomorrow  will 
fly  to  Rome  to  distribute  gifts  at  Italy's  larg- 
est orphanage. 

FRED  BERNSTEIN,  sales  manager  of  WTTM, 
Trenton,  N.  J  ,  in  New  York  for  conferences 
with  station  reps. 


ROBERT  RIDDER,  general  manager  of  KILO, 
Grand  Forks,  N.  D.,  in  town  this  week  for 
conferences  at  the  offices  of  CBS,  with  which 
the  station  is  affiliated. 

RALPH  B.  AUSTRIAN,  television  consultant, 
on  Monday  will  leave  for  Hollywood,  where 
he  will  make  a  special  survey  and  investigation 
for  H.  Peter  Rathvon,  former  president  of 
RKO  Radio  Pictures  and  Radio  Keith  Orpheum 
Corporation. 

BOB  HAWK,  star  of  "The  Bob  Hawk  Show" 
on  CBS,  accompanied  by  his  mother,  tomorrow 
will  leave  the  West  Coast  for  Honolulu,  where 
they'll  spend  a  year-end  holiday.  They'll  be 
back  Jan.  3. 

JOSEPH  MOSS,  president  of  the  advertising 
agency  bearing  his  name,  is  spending  three 
weeks  in  Florida. 

PAUL  "REQUESTFULLY  YOURS"  BRENNER, 
disc  jockey  on  WAAT,  left  Monday  for  Holly- 
wood, where  he  will  be  guest  of  Frankie  Laine 
and  Mercury  Records.  Paul  was  the  winning 
deejay  in  the  latest  Frankie  Laine  promotion 
He'll  be  bock  Jan.  2. 


Bread  Documentary  Set 

Bread  will  be  the  subject  of  an 
hour-long  documented  drama  over 
CBS  on  Dec.  30  when  the  web  pre- 
sents "The  Rising  Wonder"  in  con- 
junction with  the  25th  Anniversary 
of  the  Continental  Baking  Company. 
The  script  has  been  prepared  by 
Robert  Louis  Shayon.  and  Mark 
Stevens  will  narrate. 

Program  will  feature,  in  person, 
Ray  Stritzinger.  president  of  Con- 
tinental, and  Lee  Marshall,  chairman 
of  the  board  of  the  baking  company. 


Will  Premiere  New  Show 

Peg  Lynch  and  Alan  Bunce  will 
premiere  their  new  "Ethel  and  Al- 
bert" show  on  ABC,  Monday,  Jan. 
16  at  8  p.m.  (  EST)  it  was  announced 
yesterday.  The  program  was  for- 
merly heard  as  a  five-a-week  fifteen 
minute  show  but  will  be  stream- 
lined to  a  weekly  half-hour  produc- 
tion for  the  Jan.  16  premiere.  ABC 
will  preview  the  show's  new  format 
on  Christmas  Eve  at  9: 30  p.m.  over 
the  full  net  in  a  special  holiday 
broadcast. 


aiailHNTID  NATIONALLY  1Y  IOWAID  PITHY  CO.,  IMC,/ 


Big  Apple 


This  year  in  Massachusetts,  "Apple  Week"  proved 
a  huge  sales-success.  Mildred  Carlson's  "Home 
Forum"  (WBZ-WBZA,  9:30  AM.,  Monday- 
Saturday)  helped  make  it  so.  Writes  the  executive 
director  of  the  Massachusetts  Development  Com- 
mission: "Your  broadcasts  have  done  a  first-rate 
job  for  our  fine  apple  crop."  Writes  a  state  Depart- 
ment of  Agriculture  official:  "Much  of  the  credit  is 
due  to  Mildred  Carlson  and  WBZ."  Writes  an 
executive  of  the  New  York  &  New  England  Apple 
Institute:  "Best  of  anv  vear  to  date,  thanks  to  your 
effort." 

For  a  pippin  of  an  increase  in  your  New  England 
sales,  start  using  the  "Home  Forum"  now  !  Check 
WBZ  or  Free  &  Peters. 


BOSTON 

50,000  WATTS 
NBC  AFFILIATE 


WBZ 


©WESTINGHOUSE  RADIO  STATIONS  Inc 
KDKA  •  WOWO  •  KEX  •  K YW  .  WBZ  •  WBZA  •  WBZ-TV 

National  Representatives,  Free  &  Peters,  except  for  WBZ-TV; 
for  WBZ-TV,  NBC  Spot  Sales 


Big  Treat 


Andy,  the  little  Orang-outang 
from  Borneo,  is  celebrating  his 
second  birthday  by  eating  a  fa- 
vorite American  delicacy  —  a 
vanilla  ice-cream  cone.  The  way 
Andy's  gobbling  up  that  cone, 
you  can  bet  he's  enjoying  his 
big  treat. 

There's  a  big  treat  in  store  for 
radio  advertisers  who  are  inter- 
ested in  the  Baltimore  market. 
That  treat  is  station  W-I-T-H, 
the  BIG  independent  which  treats 
you  to  more  listeners-per-dollar 
than  any  other  station  in  town. 
W-I-T-H  carries  your  message 
to  92.3%  of  all  the  radio  homes 
in  the  Baltimore  trading  area. 

That  means  you  can  do  a  LOT 
with  a  LITTLE  money  on 
W-I-T-H.  So  if  you're  looking 
for  low-cost  results,  call  in  your 
Headley-Reed  man  for  the  whole 
W-I-T-H  story. 


Baltimore  3,  Maryland 

TOM  TIHSUY,  PnMaat 
R«pr*Mnt«4  by  H«adUy-R«*4 


Our  man  Jamison  is  a  character . . . 


By  this  we  don't  mean  that  Mr.  Jamison  is  the  sort  of  fellow 
who  panics  the  office  by  returning  from  lunch  with  a  lamp  shade 
on  his  head...  (although,  of  course,  he  likes  a  good  joke  as 
well  as  the  next  man ) . 

What  we  do  mean  is  that  Jamison  is  an  invention  of  our  imagination 
.  .  .  based  on  our  many  years  of  successful  experience  as  broadcasters' 
representatives.  (We  thought  we'd  better  mention  this,  because 
we've  received  quite  a  few  phone  calls  for  Mr.  Jamison  since  we 
started  him  off  at  the  first  of  the  year). 

Jamison  is  really  a  composite  of  the  qualities  that  make  the 
services  of  Weed  and  Company  so  valuable.  He  serves  both  ways. 
He  serves  the  men  who  provide  radio  and  television  facilities  . . . 
he  serves  the  men  who  advertise  over  them  . . .  and  he  does 
both  superlatively  well. 

That  makes  him  a  symbol  as  well  as  a 
character,  we  figure.  Anyway,  we're  mighty 
proud  of  Mr.  Jamison  and  the  qualities 
he  represents.  And  we  want  to  say  so  now,  at 
the  end  of  his  first  full  year  with  Weed 
and  Company. 

This  is  a  most  appropriate  time  to  say 
one  other  thing,  too  . . . 

A  VERY  MERRY  CHRISTMAS 

to  all  our  good  friends  among 
the  broadcasters,  advertisers 
and  agency  men  of  America. 


Weed 


radio  and  television 


station  representatives 

Jnewyork       •       boston       •       Chicago        •  detroic 
company     san  francisco        •        atlanta        •  hollywood 


Wednesday.  December  21.  1949 


RADIO  DAILY 


5 


XMAS  PROGRAMMING  IN  SPOTLIGHT 


Beamed  To  Antarctica 

A  New  York-Paris  Christmas  celebration  for  a  group  of  French  ex- 
plorers in  the  Antarctica  has  been  planned  by  the  French  Broadcasting 
System  for  this  Friday.  December  23.  The  short  wave  broadcast  will 
spotlight  a  song  by  the  internationally-famous  French  singer,  Edith  Piaf. 

A  conversation  between  Paris  and  the  explorers  revealed  that  they 
had  a  yen  to  hear  Miss  Piaf  and  that  if  they  had  time  to  write  Santa, 
they  would  include  the  request  in  their  letters.  The  party  will  be  in 
Antarctica  until  at  least  January  1951. 


Incites  Featuring 
Special  Xnuts 
Programs 

With  the  majestic  "Halle- 
lujah" of  Handel's  Messiah, 
with  the  choruses  of  un- 
counted voices,  with  the  sim- 
ple story  of  the  Christ  child 
—  Christmas,  1949  —  will  be 
heralded  by  New  York  City's 
radio  stations.  Yuletide  carols 
and  stories  have  already  filled 
the  air  waves  this  week,  but 

(Continued  on  Page  14) 

Theater-Tele  Hearing 
Seen  Early  Next  Year 

Washington  Bureau  of  RADIO  DAILY 

Washington — Reports  here  are  to 
the  effect  that  the  FCC  will  try 
early  next  year  to  call  its  hearing 
on  the  question  of  providing  chan- 
nels for  theater  television. 

During  the  past  weeks  the  belief 
has  been  that  the  Commission  has 
planned  to  announce  the  hearing 
before  the  end  of  the  year,  and 
this  belief  now  appears  to  be  well- 
founded. 

While  it  still  is  not  likely  that 
the  Commission,  with  its  present 
heavily-loaded  schedule,  will  be 
able   to  take   up  the   question  of 

(Continued  on  Page  15) 

O'D.  Wedding  On  MBS 
Inside,  Outside  Church 

"Mutual  Newsreel"  scored  a  news 
beat  last  night  when  the  program 
broadcast  an  exclusive  radio  on  the 
spot  description,  both  from  inside 
and  outside  the  church,  of  the  wed- 
ding ceremonies  attendant  to  the 
Mayor  O'Dwyer  -  Sloane  Simpson 
nuptuals. 

Doug  Silvers,  WIRA,  Fort  Pierce, 
Fla.,  newscaster,  arrived  at  the 
Stuart,  Fla.,  church  early  yesterday 
morning  and  set  up  his  equipment 
(tape  recording  stuff)  outside  and 
inside  the  church.  When  hizzoner 

(Continued  on  Page  14) 


Distinction 

Mrs.  William  O'Dwyer,  until 
yesterday  New  York  fashion  con- 
sultant Sloane  Simpson  and  now 
the  wife  of  New  York's  Mayor, 
was  yesterday  designated  "Hon- 
orary Queen  of  All  America" 
by  emcee  Jack  Bailey  of  Mutual's 
"Queen  For  A  Day"  show.  Bailey 
gifted  the  lovely  Mrs.  O'Dwyer 
with  a  huge  bouquet  of  American 
I    Beauty  roses. 


Mutual  Wk/s  Billings 
Close  To  $3,000,000 

Two  and  three-quarter  hours  of 
network  time,  approximating  $3,000,- 
000  in  new  business  billings  have 
been  signed  by  Mutual  within  the 
past  week,  it  was  revealed  yester- 
day. In  addition,  the  web  recently 
announced  more  than  $2,000,000  in 
year-end  renewals. 

According  to  a  network  spokes- 
man. Miles  Laboratories,  which  now 
sponsors  "Queen  For  A  Day,"  has 
signed  to  bankroll  a  daily,  five- 
times-a-week   segment   of  "Ladies 

(Continued  on  Page  14) 

ABC  Expands  Script  Staff 
For  AM-TV  Programming 

AlBC's  trend  toward  increasing 
the  development  of  house  -  built 
shows  for  radio  and  TV  has  resulted, 
it  was  learned  yesterday,  in  an  ex- 
pansion of  the  script  and  program 
promotion  division  of  the  web. 

Three  senior  writers,  Louis  M. 
Heyward,  Vera  Oldham  and  Michael 
Sklar  have  been  signed  by  ABC  as 
senior  writers  and  Arlene  Wood 
joins  the  web  as  a  junior  writer. 

Heyward  was  formerly  script  edi- 
tor for  Associated  Press'  radio  divi- 
sion and  has  received  credits  on  a 
number     of     network  programs; 

(Continued  on  Page  12) 


The  story  of  Christmas,  its  reli- 
gious services  and  music,  its  legends 
and  literature,  will  provide  the  basic 
material  for  virtually  every  televi- 
sion program  on  the  air  during  the 
holiday  season. 

An  outstanding  TV  highlight  of 
the  Yuletide  will  be  President  Harry 
S.  Truman's  Christmas  message  to 
the  nation  and  the  tree-lighting 
ceremonies  on  the  White  House 
lawn,  which  will  be  carried  by  all 
networks.  While  the  cameras  pick 
up  the  scene  in  Washington,  the 
President's  voice  will  be  piped  in 
over  the  picture  from  Independence, 
Mo.  Secretary  of  the  Interior  Oscar 
Chapman  will  be  seen  on  the  pro- 
gram and  music  will  be  provided  by 


Educational  Series 
Planned  By  WHOM 

An  educational  experiment  in 
Americanization  training  will  be 
started  in  mid-January  by  WHOM 
in  cooperation  with  the  New  York 
City  Board  of  Education,  Gene 
Pope,  Jr.,  v-p  and  general  manager 
of  the  station  announced  today. 

The  multi  -  lingual  station  will 
urge  its  listeners  to  enroll  for  a  ser- 
ies of  12  evening  sessions  to  be  con- 
ducted at  the  WHOM  studios.  Class- 
room instruction  will  be  supple- 
mented by  a  weekly  broadcast.  The 

(Continued  on  Page  12) 

Nine  CBS  Programs 

In  Top  15  Hooperatings 

CBS  shows  hold  nine  of  the  top  15 
evening  spots  in  the  Hooperatings 
for  the  week  of  December  1  to  7,  a 
Hooper  release  showed  yesterday. 
Jack  Benny  was  in  the  number  one 
spot  with  a  26.6  rating  with  the  Ra- 
dio Theater  second  at  22.0.  Both  are 
CBS  programs. 

Fibber  McGee  &  Molly  on  NBC 
were  third  with  20.4,  with  Arthur 
Godfrey's  Talent  Scouts  at  19.7  and 
My  Friend  Irma  at  19.3  filling  out 
the  first  five.  Others  were  Bing 
Crosby,  19.2;  Bob  Hope,  18.7;  Mr. 
Chamelon,  17.4;  Amos  'n'  Andy,  17.3; 

(Continued  on  Page  14) 


the  National  Press  Club  chorus  and 
the  Marine  Band. 

Special  Christmas  Eve  programs 
on  NBC  will  include  "According  to 
Joseph,"  a  dramatic  re-enactment 
of  the  story  of  the  Nativity.  Pro- 
gram will  be  aired  from  the  web's 
studios  and  will  be  integrated  with 
a  pickup  outside  St.  Patrick's  Cathe- 
dral in  New  York.  Immediately 
after,  the  net  will  air  a  special  show 
titled  "Christmas  Eve  In  Bethle- 
hem," a  WPTZ  origination  from 
Bethlehem,  Pa.  Program  will  in- 
clude a  processional  and  choral  ser- 
vice from  the  Cathedral  Church  of 
the  Nativity. 

At  11:45  p.m.,  NBC  will  pick  up 
(Continued  on  Page  15) 


Yuletide  Schedule 
Announced  By 
Networks 

The  four  major  networks 
are  devoting  their  entire  pro- 
gramming of  next  week-end 
to  Christmas  inspired  special 
broadcasts  or  to  holiday  cued 
tie-ins  on  regularly  scheduled 
programs,  a  Radio  Daily 
round-up  of  Yuletide  pro- 
gramming revealed  this  week. 
Noted  British  scribe,  Charles 

(Continued  on  Page  61 

Suggests  Changes 
In  CBC  Financing 

Vancouver,  B.  C.  —  Financing  of 
the  CBC  from  Federal  grants  in- 
stead of  from  license  fees  and  ad- 
vertising revenue  has  been  suggest- 
ed by  William  Guild  of  Lethbridge. 
Alberta,  chairman  of  the  Canadian 
Association  of  Broadcasters. 

In  an  address  to  the  Advertising 
and  Sales  Bureau  of  the  Vancouver 
Board  of  Trade,  Guild,  manager  of 
station  CJOC  in  Lethbridge.  propo- 
sed that  the  annual  Federal  grant  he 
advocated  be  fixed  for  ten-year 
periods.  He  said  it  would  then  meet 
the  CBC's  needs,  allow  for  proper 
development  and  keep  the  CBC  free 
from  political  influence.  At  the  same 
time,  a  regulatory  body  independent 
(Continued  on  Page  12) 

Economic  Progress  Review 
Featured  By  Adv.  Council 

A  review  of  progress  made  under 
the  American  economic  system  since 
1900  and  ways  to  continue  progres- 
sing are  the  keynotes  of  The  Adver- 
tising Council's  American  Economic 
System  Campaign  Guide  for  1950. 

Pointers  for  advertising  cam- 
paigns on  the  American  system  are 
included  in  addition  to  a  booklet  on 
the  Miracle  of  America.  The  latter 
(Continued  on  Page  14) 


r 


Musical  Innovation 

An  innovation  in  the  playing 
of  Yuletide  carols  will  be  aired 
by    NBC's    Friday    p.m.  "News 
Of  The  World"  when  the  web  \ 
picks-up,    from    York,    Pa.,  Karl 
Alex  Smyser's  rendition  of  "loy 
To  The  World,"   "Silent  Night"  I 
and    "Away    In    The    Manger."  I 
Smyser.  who  has  been  doing  it 
for  twenty-five  yeaTS,  will  play 
the  three  hymns  on  the  factory 
whistle  at  York's  New  York  Wire 
Cloth  Co. 


Christmas  Theme  Dominant 
In  Holiday  TV  Programming 


6 


RADIO  DAILY 


Wednesday.  December  21.  1949 


WEB  XMAS  PROGRAMMING  IMPRESSIVE 


President  Truman, 
Georqe  VI,  Pone 
To  Broadcast 

(Continued  from  Page  51 

Dickens  (circa  early  19th  Century) 
rates  as  radio's  outstanding  writer 
for  Christmastide  1949,  with  three 
major  productions  of  his  "A  Christ- 
mas Carol"  and  ione  presentation  of 
his  "Cricket  On  The  Hearth"  sched- 
uled for  week-end  beaming. 

The  Dickens'  classic  "A  Christmas 
Carol"  will  be  presented  by  CBS 
on  the  Dec.  22  broadcast  of  Les  Mit- 
chell's "Skippy  Hollywood  Theater" 
with  the  Abbey  Players  featured  and 
Alex  Guinness  starred  as  Scrooge. 
The  Abbey  Theater  interpretation 
of  the  Christmas  fable  is  one  of  the 
programs  Mitchell  recorded  on  his 
recent  European  jaunt. 

Again  on  Dec.  24,  Christmas  Eve, 
CBS  presents  the  classic  with  Ed- 
mund Gwenn  starred  as  both  Scrooae 
and  narrator.  Lionel  Barrymore  will 
also  portray  Scrooge  for,  in  his  case, 
the  sixteenth  consecutive  year  on 
Christmas  Eve  iover  Mutual. 

Other  special  programs  arranged 
by  the  major  webs  include  broad- 
casts by  President  Truman,  King 
George  VI  of  Great  Britain,  and 
Pope  Pius  XII  from  the  Vatican. 

The  President's  annual  Christmas 
message  will  be  carried  over  all  the 


major  nets  at  5  to  5:30  p.m.  on 
Christmas  Eve  and  King  George 
will  deliver  his  Yuletide  greetings 
over  MBS,  CBS  and  ABC  (all 
EST)  at  1  p.m.,  1:15  p.m.  and  10:30 
a.m.,  respectively. 

NBC,  on  Christmas  Day  from  2 
until  3  p.m.,  will  carry  a  description 
of  the  ceremonies  attendant  to  the 
proclamation  of  a  new  Holy  Year  at 
the  Vatican  in  Rome  as  reported  by 
Jack  Begon,  NBC's  Rome  corres- 
pondent. 

NBC  Has  Spscial  Features 

Other  NBC  special  events  for  the 
holiday  include  Christmas  concerts 
by  the  Boys  Town  Choir,  Morton 
Downey,  the  combined  Glee  Clubs 
of  Rosary  College  and  Notre  Dame, 
a  76-voice  mixed  chorus  of  Concor- 
dia Teacher's  College,  the  Radio  City 
Music  Hall  Chorus  and  a  special 
holiday  musical  program  by  the 
NBC  Orchestra  led  by  Guido  Can- 
telli,  all  on  the  holiday  eve.  The 
web  will  also  present  "Cricket  on 
the  Hearth"  and  a  description  by 
H.  V.  Kaltenborn  of  Santa's  take- 
off from  the  North  Pole. 

On  Christmas  Day,  NBC  has 
scheduled  a  visit  to  NBC  stars' 
homes  on  Christmas  morning,  a  re- 
creation of  by-gone  "Quiz  Kid" 
Christmases,  a  recitation  of  Paul 
Gallico's  "Twas  The  Night  Before 
Christmas"  and  Yuletide  tie-ins  on 
regulary  scheduled  network  pro- 
grams. 


i 


reason's 
#reetmg£ 
anti 

&  ?|appp  iSeto  Hear 


WHOM 

"The  II  Progresso  Station" 
1480  on  Your  Dial 
136  West  52nd  St.       New  York  19,  N.  Y. 


On  Saturday,  Dec.  24,  Mutual  has 
scheduled  "Carols  by  Candlelight," 
a  pick-up  from  Melbourne,  Austra- 
lia; "Faraway  Christmas,"  a  pick- 
up from  the  Button  Wood,  England 
Headquarters  of  the  U.  S.  Air  Force; 
a  special  holiday  show  by  the  Dis- 
abled Veterans;  "Christmas  in  Alas- 
ka and  Puerto  Rico,"  another  pick- 
up; "Hawaii  Calls,"  from  the  Pa- 
cific Outpost;  a  guest  shot  by  Santa 
himself  on  "Twenty  Questions,"  a 
"Chicago  Theater  of  the  Air"  pro- 
ducti  on  of  "Babes  in  Toyland"; 
"Thou  Bethlehem"  a  dramatization 
of  the  Nativity  starring  Glenn  Ford; 
and  an  hour-long  midnight  Kiwanis 
glee  club  and  choir  musicals. 

In  addition  to  broadcasting  Li- 
onel Barrymore's  interpretation  of 
the  Scrooge  role  on  Christmas  Day, 
Mutual  will  air  a  special  program 
from  Rome  where  Carleton  Morse 
will  play  the  role  of  Santa  Claus  as 
he  presents  gifts  to  war-orphans 
at  the  San  Michele  Colony.  Mutual 
also  has  geared  most  regular  pro- 
gramming to  the  holiday  spirit. 
Columbia  Skeds  Features 

CBS'  holiday  fare,  in  addition  to 
the  Truman-King  George  airers. 
will  be  highlighted  by  an  hour-long 
presentation  of  "The  Man  Who 
Came  To  Dinner"  with  Jack  Benny 
in  the  Sheridan  Whiteside  role  as- 
sisted by  John  Garfield,  Henry  Fon- 
da, Gene  Kelly,  Charles  Boyer. 
Gregory  Peck,  Dorothy  McGuire 
and  Rosalind  Russell. 

Other  CBS  specials  include,  on 
Dec.  24,  "Make  Way  For  Youth," 
an  offering  of  teen  agers  from  De- 
troit high  schools;  "Twas  The  Night 
Before  Christmas"  on  the  "Let's 
Pretend"  holiday  stanza;  the  sixth 
annual  dramatization  of  Miracle 
For  Christmas"  on  Grand  Central 
Station";  a  program  of  old  music 
featuring  organist  E.  Power  Biggs; 
the  Boys  Town  choir;  carols  by  the 
Mexico  Boys  Choir;  old  world  carols 
by  the  Philadelphia  Choral  Ensem- 
ble, and  "Around  the  Christmas 
Tree"  with  Billy  Leach  and  others, 
from  Chicago. 

On  Christmas  Day.  starting  at 
midnight  when  Eileen  Farrell  is 
featured  in  the  annual  CBS  Christ- 
mas Carol  Service,  OBS  will  present 
in  addition  to  holiday  cued  regular 
programs,  "While  the  Shepherds 
Watched"  a  Nativity  story  based  on 
the  Gospels;  a  Doug  Edwards 
"Newsmakers"    description    of  the 


Four  Nets  Combine 
Ancient,  Modern 
In  Yule  Salute 

man  of  the  hour.  Santa  Claus;  "Chil- 
dren's Christmas  Abroad"  with 
pick-ups  from  London,  Paris,  Berlin 
and  Rome:  the  Robert  Shaw  Chorale 
featuring  Benjamin  Brittin's  "Cere- 
mony of  the  Carols";  the  first 
network  oerformance  of  Morton 
Gould's  "Serenade  of  Carols";  and 
a  Ronald  Colman  narration  of  "The 
Small  One." 

A  special  recording  of  the  open- 
ing of  the  Holy  Door  of  St.  Peter's 
Cathedral  in  Rome  with  Pope  Pius 
officiating  will  be  heard  over 
TBS  at  3:30  p.m.  as  reported  by 
Winston  Burdett.  Also,  on  the  24th, 
over  CBS.  a  special  "CARE  Salute" 
will  be  aired  at  5:30  p.m.  (EST). 
The  special  program  features  Chas. 
Boyer,  Danny  Kaye.  Virginia  Bruce, 
Francis  Lerierer.  Ricardo  Montal- 
ban,  and  Alida  Valli. 

.A  PC  Featuring  Music 

ABC  will  present  the  first  radio 
broadcast  of  the  new  Peter  Mennin 
cantata  which  was  commissioned 
especially  for  radio  and  is  said  to  be 
the  first  major  religious  work  so 
commissioned  when  the  Robert  Shaw 
Chorale  gives  the  first  performance 
at  "A  Christmas  Story"  on  Christ- 
mas Day.  The  cantata  was  comis- 
sioned  by  the  Protestant  Radio  Com- 
m'ssion  last  soring  and  reDresents 
fifth  work  by  26-year-old  Mennin. 

Other  special  ABC  holiday  pro- 
grams include  "Voices  That  Live" 
which  will  feature,  on  Christmas 
Eve,  four  historic  sacred  records 
mayed  by  Wallv  Butterworth.  The 
discs  rarrv  the  voices  of  Mme.  Schu- 
man-Heink,  John  M^Corma<-k.  Pol 
Plancon   and   Giovanni  Martinelli. 

"The  Greatest  Story  Ever  Told" 
presents  a  two-part  Christmas  Cvcle 
entitled  "Prince  of  Peace"  on  Dec. 
18  and  25th. 

Most  of  the  web's  programming 
for  the  past  two  weeks  have  been 
devoted  to  Yuletide  tie-ins  and  the 
airwaves  have  been  resounding  to 
invous  Noels  and  the  strains  of 
"Silent  Night"  and  "Adeste  Ffi- 
deles." 

ABC  will  also  carry  the  ceremo- 
nies from  the  Vatican  as  reported 
by  Walter  Weisbecker  at  6:45  p.m. 
on  Christmas  Eve. 


7*  7e>  re>  re-  sfr 


?v        7r*  7i-        7/-  ?V  ?e>  ~&  7&  ~v  7&  ~v  7/i>  7&  Tip 


Best  From 

JEAN,  BOB 

& 

CHARLIE 


ZTObe  H>ea£cm'£  (greetings 


Our  rich  heritage  of  song  gives  everyone  the  means  to 
share  and  spread  the  brotherhood  and  fellowship  of 
the  holiday  season. 

Music  has  always  been  the  most  natural  expression  of 
the  true  Yuletide  spirit.  Hymns  and  carols  and  holiday 
melodies  have  been  handed  down  through  the  years 
until  it  becomes  impossible  to  imagine  any  festive 
occasion  without  them. 

The  normal  celebrations  of  our  Christmas  and  New 
Year's  holidays  take  on  added  glow  with  the  expressive 
spirit  found  in  music. 


BMI  sincerely  extends  the 
greetings  and  best  wishes  of 
the  holiday  season  to  everyone. 


BROADCAST  MUSIC,  Inc. 

580  FIFTH  AVENUE  •  NEW  YORK  19,  N.  Y. 

CHICAGO  •  HOLLYWOOD  •  TORONTO  •  MONTREAL 


3 


RADIO  DAILY 


Wednesday.  December  21,  1949 


Wfyat  &\)ty  Want  for  Cftrtsftmasf 


GEORGE  SHUPERT — an  airport  for  con- 
venient landings  at  Mt.  Kiseo,  New  York.. 

.HARRY  O'BRIEN" — better  commuter  ac- 
commodations on  the  New  York  Central 
.  .  .  .HAL  DAVIS — ,i  new  name  band  with 
the  popularity  of  a  Vaughn  Monroe.... 
BILL  HEDGES— more  out-of-town  mem- 
bers for  tho  Radio  Pioneers ....  FATHER 
PATRICK  PEYTON — stardom  for  all  his 
friends  in  Hollywood.  .  .  .  JIM  SAUTER — a 
respite  from  the  benefit  circuit ....  CHAS. 
R.  DENNY — someone  who  can  track  down 
all  the  rumors. 


svd  EIGES — more  time  with  his  family 
.  .  .  .GEORGE  ('RANDALL — bigger  monthly 
milk  checks  on  his  farm.  .  .  .JOE  HANSON 
— a  round  trip  ticket  and  a  month's  so- 
journ in  Mexico  ....  JOSE  RAMON  QUIN- 
ON'ES — a  private  plane  for  trips  to  the 
mainland ....  BUCK  CAN  EL — more  World 
Series  trips  to  New  York.  .  .  .JIM  O'BRYON 
— more  time  for  his  hobbv-cat  raising.  .  .  . 
LOUIS  TITTERTON — a  well  on  his  Pleas 
antville  estate  that  will  never  go  dry.-.. 
GEORGE  OSWALD — a  ban  on  western  TV 
movies.  .  .  .  JACK  PACEY — a  day  with  no 
deadlines 


OKKEN  Dl  NLA  I* — a  sun  flower  antenna 
that  will  receive  color  TV.  .  .  .EARL  MI  L- 
LIN — someone  to  scotch  all  rumors  about 
20th  Century  Fox  taking  over  ABC... 
JACK  BANNER — more  clients  with  the 
prestige  of  Margaret  Truman  ....  FRANK 
WHITE — a  White  Christmas ....  ED  KO- 
BAK — more  clients  like  Nielsen  ....  C.  E. 
HOOPEK — a  new  theme  for  a  press  party 
...  NEVILLE  MILLER — a  client  who 
isn't  seeking'  favor  with  the  FCC ....  BOB 
RICHARDS — more  time  for  visits  with 
newspapermen.  .  .  .SYD  ROBARDS — some 
new  Uncle  Lud  stories ....  NILES  TRAM- 
MELL — super  salesmen  who  can  talk  TV 
and  radio  and  keep  their  merits  apart .... 


Silent  night,  Holy  night! 

All  is  calm,  all  is  bright. 

'Round  yon  Virgin  Mother  and  Child. 

Holy  Infant  so  tender  and  mild. 

Sleep  in  heavenly  peace, 

Sleep  in  heavenly  peace! 


PAI  L  RAIBOl'RN — some  first  class  film 
for  Paramount's  TV  him  network.  .  .  . 
WAYNE  COY' — a  painless  solution  to  the 
black  and  white  and  color  TV  feud.... 
ALLEN  B.  DuMONT — more  assembly  lines 
for  DuMont  receivers ....  JOHN  CHUR- 
CHILL— a  copy  of  BMB's  Second  study 
.  .HARRY  FEENEY — a  ban  on  jokes  about 
Brooklyn  ....  WILL  BALTIN — time  enough 
out  from  TV  chores  to  watch  television 
entertainment.  .  .  . CLAUDE  BARRERE — 
an  under  -  secretary  for  REC.  .  .  .MIKE 
DANN — another  holiday  in  Bermuda.... 
CHARLES    STUART — a    ban     on  special 

editions  JOHN  SINN — another  big  year 

for  Ziv .  .  JACK  RYAN — more  emphasis 
on  Chicago  as  a  radio-TV  production  cen- 
ter.... DON  McNEILL — less  radio  and 
more  fishing  trips. 


JUSTIN     MILLER — another 
district  meetings  as  successful 
IRVING  STROUSE 
.   ANN  THOMAS — 


of 


series 
s  '49.  .  .  . 
a    Broadway    play.  . 
television  film  series 


 OLSEN     &     JOHNSON — sponsor  for 

"Sons  o'  Fun."..  . ARTHUR  GODFREY — 
a  movie  contract  ....  HARRY  MAIZLISH 
— television  station  ....  BOB  EMERY — a 
vacation.  .  .  .  LUCY  MONROE — a  few  eon- 
cert  dates.  ..  .FRANK  MULLEN — a  suc- 
cessful year  for  Jerry  Fairbanks.  .  .  .FRED 
COLL — a  few  more  clients ....  FRANK 
GALLOP — a  live  television  show.... ED- 
GAR KOBAK — another  client  like  Mutual 
....  LAMBERT  BEEUWKES — more  time 
to    sell    at    WDAS....LOIS    JANUARY — 


—SiH.  tH     Sft  St  8K  St  Si  £f  g£  tX     Si  gg  gg  St     St  St  St  St     St  St  St  St  Si  St  St  St  &i 


HENRY  C.  ROGERS 

Publicity 


New  York 


Hollywood 


less  trips  for  hubby  Bill  Gernannt.... 
PAI  L  MORENCY — another  trip  to  Holly- 
wood BERT  lebhar — a  new  bridge 

book  NICHOLAS    PAGLIARA — a  trip 

to  New  York. 


GENE  O'FALLON — an  early  visit  east 
to  see  his  pals.  ...  WILLIAM  s.  PALEY — 
the  end  of  the  color  squabble.  .  .  . LINUS 
TRA  VERS — new  set  of  golf  sticks.  .  .  .  BOB 
SCIIMID    —    trip     to     Mexico ....  HERB 

AKKRRKKt; — another    Lou  Hausman  

ARTHUR  SIMON — a  television  station  in 
the  Metropolitan  area ....  FRITZ  SNYDER 
— another  Bulova  account.  .  .  .TED  STREI- 
BERT — some  good  shows  for  television .  . 
..SIDNEY  STROTZ — a  vacation  trip  to 
Radio  City.... PHIL  SPITALNY — a  tele- 
vision show  that  will  show  off  his  beautiful 
gals.  ..  .CHARLIE  BROWN — a  new  con 
tract  with  Masterson,  Reddy  &  Nelson.. 
..SY'DNEY  KAYE — a  chance  to  do  some 
mora  speeches.  ...  OLIVER  GRAMLING — 
a  new  dog.  .  .  BERNIE  ESTES — another 
Pioneer  dinner.  ...  MORRIS  NOVIK  — 
another  trip  to  Europe.  .  .  .ELLIOTT  SAN- 
GER— less  meetings  with  the  TIMES.... 
RALPH  N.  WEIL — a  good  foreign  language 
organization.  .  .  .CHARLIE  MICHELSON — 
a  few  more  sponsors .  .  .  .  MARK  WOODS 
— some  black  ink  in  the  television  opera- 
tion...  HARRY  BANNISTER  —  another 
NAB  Convention  like  1941. 


ART  I.INKLETTEK — 24  hours  without 
a  single  phone  call.... JOHN  GUEDEL — 
top  ratings  for  People  Are  Funny,  You 
Bet  Your  Life  and  House  Party ....  IRA' 
ATKINS — peace  and  quiet ....  DICK  PET- 
TIT — Guedel  and  Linkletter  on  the  covers 
of  Time.  Life  and  Look  in  one  week.... 
EDDIE  MILLS — a  new  shirt ....  BERNIE 
SMITH — to  edit  the  Groueho  Marx  show 
from  Honolulu.  ...  DOROTHY  NYE — a 
ease  of  root  beer.  ...  DORIS  McHALE — a 
week  at  the  Waldorf ...  .BESSIE  BLOUIN 
— a  husband.  ..  .MARGY  BIMEL — a  date 
with  Peter  Lorre.  ..  .ELEANOR  ROW- 
LAND — ■  twins ....  ROD  O'CONNOR  —  to 
judge  the  Atlantic  City  Beauty  Contest.  . 
..JEAN  ROl'N'TREE —  an  English  accent. 


MEREDITH  WTLLSON — "That  Christmas 
be  spelled  that  way  and  not  with  an  "X" 

 CURT   MASSEY — "Bigger   and  better 

prizes  and  trips  for  'Queens'  during  1950.". 
.  MARY,  HARRY  HICKOX — a  world  at 
peace,  lasting  longer  than  time  itself.... 
ED  THOAIPSON — Mountains  of  Clippings 
about  our  clients ....  CHARLES  LYON — 
Year-round  hunting  trip,  ba-gging  the  limit 
every  day.  ..  .COUNTRY*  WASHBURNE — 
to  write  another  hit  like  One  Dozen  Roses 
....UNITED  PRODUCTION  of  AMERICA 
— to  produce  at  least  two  feature-length 
cartoons    every   year.  .  .  .AL  WOODBURY 


— more  time  for  my  hobbies,  precious 
shells,  hot-rod  racing ....  NEIL  McDON- 
ALD — new  and  more  space-grabbing  ideas 
for  our  clients ...  CATHY,  ELLIOTT 
LEWIS — idea,  script  and  sponsor  for  Mr 
and  Mrs.  radio  show.... SYD  CASSYD— 
hopeful  that  Cantor.  Bergen,  Benny  etal 
help  to  build  TV  this  year  not  cash  in 
later. 


JA<  K  <  arson — a  promise  from  every- 
one to  call  it  Christmas  instead  of  Xmas 

.HAL     "GILDEKSLEEYE"     PEAKY  -a 

girl  friend  on  his  program  who  doesn't 
love  him  just  for  his  political  power 
YOC.I  I  Harry  Stewart  1  YORGESSON— 
another  Christmas  recording  like  his  "Yin- 
gle  Bells"  and  "I  Yust  Go  Nuts  at  Christ- 
tnas.  ;...LUM  and  ABNER — a  television 
audition  which  THEY  like ....  BOB  GAR 
KKI> — a  chance  to  lead  a  normal  life  in- 
stead of  doing  five  news  broadcasts  dailv 
l"i-  OBS  at  odd  hours ...  HAL  SAWYER 
— another  television  show  like  his  talked- 
of  "I'll  Buy  That  '..   FRAN  van  HARTES- 

\  ELDT  ( Producer  of  Gildersleeve  a  rao 

horse  ],k,.  Citation.  .  .  .KEN  CARSON — the 
chance  to  prove  he's  America's  best  singer 
....STERLING  TRACY — America's  finest 
model  railroad  so  he  won't  have  to  build 
his  own. 


VELOZ  and  YOLANDA — a  sponsor  for 
our  television  program.  The  Veloz  Show.. 

.  TEX  RITTER — a  television  set  for  mv 
station  wagon  while  on  tour ....  FREDDY 
MARTIN — a  hit  tune  for  every  month  of 
the  new  year.  .  .  JIMMY  WAKELY — more 
bookings  like  Grand  Ole  Opry.  .  .  .J.  CAR- 
ROL NAISH — more  film  roles  like  his  in 

"Black  Hand."..  JOHN  ARCHER — more 
producers  like  George  Pal.  .  .  .TEDDl 
HART — more  road  tours  with  "The  Men 
Who  Came  To  Dinner."..  .MURIEL  MAD 
I'OX — a  house  in  L-aguna.  .  .  .SAMUEL 
FULLER — more    writing    assignments  like 

Rear  Guard."..  .SUE  CLARK — more  cli- 
ents like  Ralph  Edwards ....  JOHN  BEN- 
SON— later  west  coast  time  for  "This  Is 
Your  Life.". .  .  FRED  CARNEY' — two  head- 
so  I'll  have  four  ears  for  answering  the 
calls   from   people   who   want    to   be  on 

Truth  Or  Consequences.". .. RALPH  ED- 
WARDS— well  a  fifty  hooper  on  both 
shows  wouldn't  be  bad. 


WARD  INGRIM — would  like  a  sponsor 
for  the  2nd  half  of  "Queen  For  A  Day.". 
..TONY  QUINN — would  like  a  single  en- 
try bookkeeping  system  showing  profits 
only.... PAT  CAMPBELL — would  like  a 
course  in  public  speaking  to  help  him 
overcome  his  taciturn  moods.  .  .  .DONN 
TATUM — would  like  a  case  of  100  proof 
bonded  jurisprudence.  .  .  .BOB  HOAG— 
would  like  a  few  problems  to  keep  him 
from  becoming  bored — such  smooth  sailing 
is  TV  these  days.  .  .  .MARK  FINLEY,  JIM 
PARSONS,  and  JOHN  HURLEY — would 
like  a  52-week  contract  with  all  metro- 
politan dailies  for  a  two  column  picture 
break  each  day  with  first  refusal  on  the 
next  52. 

(Continued  on  Page  10) 


I  Season's 


i 


Greetings 


Sanford  Bickarf 


K  J»  »  ?i  7i     ?i  Ti  Ti  Ti  Ti  Ti  Ti  Ti  Ti  Ti  »  Ti  Ti  Ti  M  7i7-i.ffS.yi.  •*£?2-%fXi7&'X.  Tt .   ft*  Ti  Ti  Ti  M  Ti  Ti  MJWMM  Ti  Ti  Ti  M  Ti  Ti  Ti  Ti  Ti  Ti  Ti  Ti  TiTiTiTiTiTiTi} 


RALPH  EDWARDS 


Extends  a 


ffltvtv  CfjnstmaS 

TRUTH  OR  CONSEQUENCES 


NBC  SATURDAY 


THIS  IS  YOUR  LIFE 


NBC  WEDNESDAY 


10 


RADIO  DAILY 


Wednesday,  December  21,  1949 


WW  Efjep  ^attt  for  Cf)ris:tma£ 


(Continued  from  Page  8) 
CHARLIE  .MCCARTHY — wants  the  same 
thing  for  Christmas  ever  since  he  tied  up 
with  Berg-en.  More  than  six  bits  a  week 
allowance.  .  .  .  JANET  WALDO — a  beautiful 
wooded  lot  in  Eneino — just  where  she 
wants  to  build  her  home.  .  .  .  MAKIK  WIL- 
SON— if  Judy  Holliday  doesn't  do  the  dumb 
blonde  in  the  film  of  "Born  Yesterday." 
she'd  love  to  do  it.  Then  she  might  prove 
to  the  public  that  she's  just  as  "couth" 
as  they  arc ....  JERKY  LAWRENCE  anil 
BOB  LEE — would  like  to  have  any  lil  ole 
sponsor  for  "Young'  Love." 


BETTY  GRABLE — would  like  a  horse  as 
good  as  Citation..  GREGORY  PECK — 
would  like  another  picture  as  good  as 
■Twelve  O'clock  High  "...  LINDA  DAR- 
NELL— would  like  to  have  her  new  Bel- 
Air  Home  completed  in  time  for  Christmas 
....JEAN  PETERS — would  like  a  heavj 
snowfall  so  she  could  have  a  Christmas 
like  the  ones  she  knew  back  home  in  East 
Canton.  Ohio  ....  STEPHEN  McNALLY — 
would  like  a  father  role  on  the  screen.  .  .  . 
DAN  DAILY — would  like  to  play  in  the 
low  70's  at  Lake  Side.  ...  BARBARA 
LAWRENCE — -would  like  to  spend  the 
holidays  in  New  York  with  boy-friend 
Murray  Hamilton  ....  DAYID  WAYNE — 
wants  a  role  in  which  he  can  let  his  hair 
grow.  .  .  . MARION  MARSHALL — wants 

her  long  hair  back  VICTOR  MATURE 

— wishes  the  world  would  forget  "Beauti- 
ful Hunk  of  Man"  tag.  .  .  .RICHARD  WID- 
MARK — would  like  to  have  the  "Man  on 
the  Ledge"  role.  .. BILL  HEBERT — 
seeks  the  thriving  advertising  and  public- 
relations  business  continues  to  grow  in 
1950.  ..BARBARA  LOMBARD — a  white 
Christmas  for  a  native  Los  Angelian. 


JOHN  BLAIR — to  be  able  to  break  100 
in  golf ...  GILBERT  BRAUN — one  big- 
time  account.  .  .  . FRANK  BURKE — a  horse 
for  his  daughter.  Mary.  .  .  .  H.L.  ATLASS — 


Season's  | 

§ 

Greetings 


CARL  POST  &  CO. 

1595  Crossroads  of 

the  World 
Hollywood,  Calif. 


Be  near  me,  Lord  Jesus,  I  ask  Thee  to  stay 
Close  by  vie  forever,  and  love  me,  I  pray; 
Bless  all  the  dear  children  in  Thy  tender  care. 
And  take  us  to  heaven,  To  live  with  Thee,  there. 

— Martin  Luther 


Publicity  —  Public  Relations 


J 


CBSuccess  H.    ALLEN    CAMPBELL — 

another  show  like  "Lone  Ranger".... 
GILMORE  MINN — one  more  trip  to  South 
America.  ..  .WILLIAM  S.  CHERRY — com- 
mutation ticket  between  WNEW  and  WPRO 
....JAMES  LAWRENCE  FLY — an  auto- 
matic phone  -  answerer.  ...EDWIN  W. 
(  RAIG — quiet  and  peace  in  the  NAB  ranks 
.  .  .  .  LINCOLN  DELLAR — another  trip  east 

 \.  A.  SCHECHTER — one  more  special 

event  ....  IKE  LEVY — another  WCAU  .... 
HOWARD  MEIGHAN — a  Hollywood  swim- 
ming pool ....  DR.  LEON  LEVY — a  few 
tennis  lessons ....  GLENN  SNYDER  —  a 
small  farm.  ..  .FRANK  STANTON  —  a 
phoneless  hideaway  ....  BERN'ICE  Jl'DIS — 
a  time  stretcher ....  IRA  HERBERT — an- 
other Bernice  Judis ....  DAVID  SARNOFF 
— one  more  award ....  TED  COTT — a  Pari- 
sian doll.  .  .  .ALLEN  FUNT — a  squawkless 
sponsor.  ...  JERRY  STRONG — a  national 
sponsor. 


LLOYD  EGNER — another  Canadian  trip 
.  .  .  .  L.  B.  WILSON — the  good  old  days .... 
KOOER  CLIPP — a  16  hour  day.  .  .  .ARCH 
BRAUNFELD  —  MARTIN  BLOCK  —  a 
chance  to  see  the  world ....  HARRY  WIS- 
MKR — a  little  peace  and  quiet....  JOE 
WEED  —  another  WTIC ....  GEORGE  F. 
PUTNAM — a  sponsor  on  each  network.  .  .  . 
HENRY  GREENFIELD — a  trip  to  Pales 
tine.... ARCH  SHAWD  —  quick  recovery 
from  his  accident.  .  .  .DON  SERLE — larger 
transom  ....  HARRY  STONE — one  more 
Grand  Ole  Opry" .  .  .  .BILL  WAY — a  good 
supply  of  replacement  parts  for  his  engi- 
neers. .  .  .MAURY  LONG — automatic  mach- 
ine that  produces  renewal  contracts.  .  .  . 
MARVIN  KIKSCH — a  dunlap  erradieator 
lor  his  Long  Island  lawn. 


CARL  HAVERLIN — a  statue  of  Lincoln 
in  Pasadena.  .  .  .SIDNEY  KAYE  —  next 
spring  and  a  butterfly  roof ...  .CHARLES 
A.  WALL, — a  budget  with  the  complaints 
removed.  .  .  .TOMMY  TOMPKINS — another 
Hindemith  ....  ROBERT  J.  BURTON — if 
it's  for  free — yes.... JULIE  STEARNS — 
just  a  tiny  hit  song.  .  .  .  JEAN  GEIRINGER 
— something  from  Europe  that  looks  good 
in  English  ....  GEORGE  MARLO — more 
elevator  operators  at  the  Hotel  Astor.... 
M.  H.  SHAPIRO — a  friendly  architect  who 
knows  a  builder  who  gives  20  per  cent  off 
....  ROY  HARLOW — somebody  to  talk  to 
at  8:45  ayem — in  the  office,  that  is.... 
HARRY  SOMERVILLE — 4,500  hotels  and 
nite  spots. 


BOB  SOUR — another  "Body  and  Soul" 
....  MILTON  RETTENBERG — Fred  Allen 
back  on  the  air....H.  V.  KALTENBORN 
— the  ideal  place  to  hold  the  annual  Pio- 
neers banquet.  ..  .HENRY  MANNERS — a 
portable  TV  set  and  only  one  more  record 
album ....  RUSSELL  SAN JEK  —  a  type- 
writer that  does  its  own  scripts ....  HY 
REITER — his  own  print  shop ....  CECIL 
CARMICHAEL — a  Gordon  McRae  record 
.  .  .  .  BOB  HUTTON — a  few  double-trucks 
....IKE  DIAMOND — an  IBM  super-robot. 

LISA  KIRK — three  of  her  hubby's  (Bob 
Wells)  songs  on  the  Hit  Parade ....  GUY 
LEBOW — "Oh.  to  have  Kathryn  Grayson 
singing  to  me  beside  a  fireplace" .... 
CATHY  MASTICE — to  star  in  the  Music 
Hall  Christmas  show  each  year  just  as  she's 
now  doing.  .  .  .BOBBY  COLT — to  have  an- 
other hit  record  similar  to  "Scattered  Toys" 
.  .  .  .CONRAD  THIBAULT — a  couple  of  his 
old  commercials  back ....  SHERIFF  BOB 
DIXON* — to  have  every  man  in  town  (most 
of  'em  are  frustrated  cowboys,  anyway  I 
get  his  wish  to  be  a  cowhand.  .  .  .CARL 
KING — his  phiz  on  television  daily  and 
twice  on  Sunday. 


STAATS  COTSWOKTH — a  fat  part  in  a 
li  way  show.  .  .  FRANK  GALLOP — to  con- 
tinue making  this  col'm's  annual  list  of 
snappiest-dressers.  .  .  .  JERRY  LAYTON  — 
can  I  wait  lor  that  March  honeymoon.  . 


MONICA  LEWIS — a  mistress-of -ceremonies 
role  on  her  own  TV'er.  .  .  .JANE  PICKENS 
— some  more  meaty  roles  such  as  she  had 
in  "Regina  "  .  .  .  ROBERT  MERRILL — a 
TV  series  of  his  own ....  MOE  GALE — a 
couple  of  more  artists  like  Pickens  and 
Merrill.  .  .  AL  WILDE — time  off  for  a  lit- 
tle canasta  now  and  then.  .  .  .TIM  GALE — 
some  time  off  so  he  can  'take'  the  afore- 
mentioned Al  Wilde  in  the  aforementioned 
canasta.  .  .  .THE  MARINERS — a  couple  of 
more  hit  records. 


JOHN  TILLMAN —  some  more  emcee 
roles  in   TV  .  .    .  HARRY   HERSHFIELD — 

50  more  years  of  making  'em  laugh .... 
ROCiER  KAY — a  quick  sale  on  the  Mady 
Christians  show  ....  MARTY  GOODMAN — 
a  quick  sale  on  any  show ....  LESTER 
LEWIS — a  TV  show  of  her  own  for  Pat 
Bright.  .  .  .  HANK  SYLVEKN — a  couple  of 
more  shows  to  work  together  with  his  wife. 
Jeanne  Harrison ....  DON  DUNPHY  — 
plenty  of  mistletoe  for  Frank  Connif,  who 
tagged  him  the  best  boxing  broadcaster  of 
the  year ....  EDDIE  DUNN — a  few  more 
quizzers. 


MEL  ALLEN — a  subway  series  again 
....  RUSS  HODGES — the  same — only  one 
that  his  Giants  can  get  into .  .  .  .  MINA 
BESS  LEWIS — to  land  on  a  TV  quiz  panel 
and  show  some  of  that  trigger-thinking  she 
did  on  "Charade  Quiz"  ....  JIM  BOLES — 
some  more  TV  shows  playing  opposite  his 
wife,  Athena  Lorde.  .  .  .  FRED  WARING — 
just  to  continue  playing  the  sort  of  music 
that  inspired  Toscanini  to  tell  a  reporter 
he'd  like  to  meet  him.  .  .  .JIM  SAUTER — 
a  couple  of  good  committee-members  to 
share  some  of  that  load. 


ED  &  PEGEEN  FITZGERALD — a  fast 
way  to  commute  from  their  Hay  Island  re- 
treat....  HARRY  WISMER — faster  planes 
to  take  care  of  all  that  cross-country 
traveling  of  his ....  ED  BYRON — a  few 
more  "Mr.  D.A.'s".  .  .  .CHARLOTTE  MAN- 
SON — everybody  to  be  as  happy  as  she  is 
with  her  brand  new  groom ....  ED  WOLF 
— that  they  never  "Break  the  Bank".... 
BILL  GARGAN — a  long  run  for  "Martin 
Kane".  .  .  .JOE  FRANKLIN — to  see  a  long- 
cherished  dream  come  true  —  two-a-day 
vaudeville  under  his  banner. 


ROBERTA  QUINLAN  —  nothin'.  She 
just  got  a  brand  new  five-year  contract 
from  Mohawk.  ..  .ALFRED  DRAKE — a 
dramatic  role  either  on  the  B'way  stage  or 
a  TV  series.  .  .  .PETER  DONALD — Santa  to 
bring  him  a  new  nite-time  comedy  radio 
package.  .  .  .HERB  SHRINER — a  return  to 
the  rural  sincerity  that  country  towns  are 
noted  for.  .  .  . MIMI  BENZELL — reviewers 
to  repe  it  the  lavish  praise  heaped  on  her  for 
her     Hotel     Pierre     thrushing.  .  .  .  HERB 


SHELDON — "a  world  mindful  of  peace, 
where  everyone  has  peace  of  mind." 


SAMMY  KAYE — time  off  from  the  band- 
stand to  spend  several  days  skiing  up  in 
Santa's  backyard  ....  BILL  SLATER — to 
lick  his  wife,  Marion,  in  a  tennis  match 
....MARLOW  LEWIS — a  couple  of  more 
winners  like  "Luncheon  at  Sardi's"  and 
"Toast  of  the  Town".  .  .  .GARY  STEVEN'S 
— a  TV  series  to  follow  each  baseball  game 
tagged  "Grandstand  Managers."  to  kick 
around  the  wisdom  of  the  plays  of  the  day 

 BETTY   CLARK — everyone   to  follow 

her  motto:  "The  way  to  be  happy  is  to 
make  others  happy" ....  RALPH  ED- 
WARDS— an  eight-day  week  ....  MOREV 
AMSTERDAM — to  pen  a  best-seller.... 
MILTON  BERLE — to  settle  down  in  dear 

old  Calif  FRED  ALLEN — not  to  settle 

down  in  dear  old  Mass. 


ELLIOTT  LAWRENCE — to  see  polio 
kayo'd.  .  .  .BEN  GRATER — to  do  a  special 
events  broadcast  from  the  top  of  Mt.  Ever- 
est ....  HARRY  SALTER — a  stocking  full 
of  'Mystery  Melodies'  for  "Stop  the  Music" 
.  .  .  .GUY  LOMBARDO — an  atomieally  pro- 
pelled speedboat ....  DAN  SEYMOUR — a 
three-dimensional  television  set....  MAR- 
GARET PHELAN — a  substantial  interest 
in  the  Brooklyn  Dodgers  or  the  Yanks.  .  .  . 
KATHI  NORRIS — BCent-evision,  so  she  can 
sell  perfume  over  the  air.  .  .  .  HILDE- 
GARDE  color  TV. 


ED  WYNN — wants  his  two  front  ribs 
that  he  recently  cracked  by  slipping  in  his 
shower.  ..  .MERLE  S.  JONES — a  million 
dollar  order  on  the  Columbia  Pacific  net- 
work. .  .  .NORRIS  "Tuffy"  GOFF,  (Abner) 
— wants  a  trip  home,  and  for  the  fist 
Christmas  in  19  years  that's  what  his  fam- 
ily and  he  are  going  to  do.  .  .  .GEORGE  W. 
ALLEN — somebody  to  move  the  High  Sier- 
ra's trout  fishing  closer  to  Hollywood.  .  .  . 

GARRY  MOORE — one  church  for  all  

FORREST  OWEN,  JR — a  swimming  pool, 
not  necessarily  filled  with  Alka-Seltzer,  to 
relax  after  ten  shows  a  week.  .  .  .WAYNE 
R.  STEFFNER — wants  Merel  Jones  to  get 
his  wish.  ..  .STUART  NOVINS — a  warm 
January  2  for  the  Rose  Bowl  Game  and 
Parade.  .  .  .MURIEL  HORNER  —  expand- 
able studios  at  KNX ....  JACK  BECK — 
peace  in  radio  for  men  of  good  will.  .  .. 
A.  E.  JOSCELYN — enough  time  to  get 
through  the  work  that  piles  up  over  the 
holidays  so  that  I  can  start  the  New  Year 
with  a  clean  desk ....  WILLIAM  BREN- 
NAN — 14    points    and    California   in  the 

Rose   Bowl  Game  GUY  DELLA  CIOP- 

PA — 4  tickets  to  Jack  Benny,  just  like 
anybody  else....CHET  HUNTLEY — one 
fifth  of  the  wisdom  and  integrity  that  a 
reporter  needs  in  the  face  of  the  day's 
developments. 


JOAN  DAVIS — good    ol'    St.    Nick  to 
"Leave  It  To  Joan".  .  .  . EVELYN  KNIGHT 
— wants  Santy  to  bring  her  another  "Lit- 
tle Bird".... THE  OZZIE  NELSONS — just 
(Continued  on  Page  11) 


y^fi  shes  for  a 
Bright 

N  merry 
Xmas 


and  a  Happy  New  Year 


Wednesday,  December  21,  1949 


RADIO  DAILY 


n 


^  Wfat  ®btv  Want  for  Cfjrutfmas 


(Continued  from  Page  10) 

want  Santa's  greetings — they  have  every- 
thing else  they  want  this  year.  .  .  JUDY 
CANOVA — would  like  a  good  starring 
vehicle,  the  kind  without  wheels.  .  .  . 
OAKLTON  E.  MORSE — asking  Santa  for 
health  and  happiness  for  "Every  Man's 
Family" ....  BILL  GARGAN  —  wants  a 
"Private  Eye-ful'  ...MASTERSON, 
RKDDY  AM)  NELSON — would  like  some 
nice  shiny  cyc  les  for  Christmas — kilocycles. 


JEAN  HEBSHOLT  —  could  use  more 
space  for  his  ever-expanding  collection  of 
first  editions,  but  more  than  nothing,  the 
fulfillment  of  "peace  on  earth,  good  will 
to  man".  .  .  .BABBABA  WHITING — a 
trip  to  New  York  City.  .  .  .K.  T.  STEV- 
ENS— a  gift  that  would  run  well  into  the 
New  Year — have  her  husband's  I  Hugh 
Marlowe)  film  assignments  keep  him  in 
Hollywood  instead  of  out  of  the  country 
.  .  .  ROSEMARY  DECAMP — can't  think  of 
anything'  offhand,  but  it  would  be  nice  to 
have  more  time  with  my  family  and  STILL 
do  all  the  film  and  radio  work  I  do.... 
DINAH  SHOBE — to  have  every  record  a 
hit  like  "Dear  Hearts  and  Gentle  People'' 
and  never  flop  in  a  session ....  BOBEBT 
YOUNT — I'd  like  "Father  knows  best" 
the  slogan  at  home,  as  well  as  NBC.  You 
try  getting  the  last  word  with  4  daugh- 
ters ...  MARILYN  MILLER — not  to  look 
so  sexy  on  the  screen  so  scenes  will  not 
be  cut  out  of  my  pictures  like  that  comic 
bubble  dance  in  "Key  To  The  City" .... 
HENRY  ('.  ROOERS — a  camera  with  auto- 
matic lighting  so  that  all  the  faces  are 
lighting  so  that  all  the  faces  are  lighted 
properly  ....  JACK  SMITH — to  have  an- 
other 1000  broadcasts  for  Oxydol  as  happy 
as  the  last  1000. 


GALE  STORM — would  like  more  time 
in  1950  with  her  three  boys  than  she  was 
able  to  have,  because  of  so  many  film 
commitments,  in  1949.  .  .  .  ELY'SE  KNOX — 


For  lol  the  days  are  hast'ning  on,  By  prophets  seen  of  old, 
When  with  the  ever-circling  years,  Shall  some  the  time  foretold, 
When  the  new  heav'n  and  earth  shall  own  The  Prince  of  Peace  their 
King, 

And  the  whole  world  send  back  the  song  Which  now  the  angels  sing. 

—E.  H.  Sears  and  R.  S.  Willis 


would  like  to  continue  enjoying  the  same 
good  health  and  happiness  as  were  hers 
in  1949,  with  a  few  good  pictures  to  do 
for  Monogram.  ..  .WHIP  WILSON — a  fine 
ranch  in  the  west  end  of  the  San  Fer- 
nando Valley ....  HUNTZ  HALL — a  top 
role  in  a  Broadway  musical ....  ROD 
CAMERON — a  trip  to  Europe ....  FLOR- 
ENCE MARLY' — real  contentment,  and  the 
sense  of  achievement ....  JOHNNY  MACK 
BROWN — a  bit  of  good  hunter's  luck  when 
duck  and  deer  seasons  roll  around .... 
RENO  BROWN — the  ability  to  schedule 
picture  making  and  personal  appearance 
programs  so  she  may  have  at  least  a  full 
month  on  her  ranch  in  Nevada,  instead 
of  just  a  day  or  two.  .  .  .JOE  KIRKWOOD 
— more  pictures  to  do  and  more  golf  tour- 
naments to  enter. 


PAUL  HEINECKE — to  make  as  many 
fine  and  loyal  friendships  in  the  industry 
in  the  year  to  come  as  in  the  past ....  K.  A. 
JADASSOHN — another  500  subscribers  to 
the  SESAC  Library  this  year.  .  .  .JIM  MY- 
ERS— water,  water,  everywhere ....  LOU 
TAPPE — oh,  I'll  settle  for  a  new  Cadillac 
convertible ....  BOB  STONE — Colette  Mar- 
chand  from  the  "Ballets  de  Paris".  .  .  . 
JOHN  CASEY — a  pair  for  "South  Pacific" 
....  DUKE  POKLITAR — four  weeks  at 
Hobe  Sound,  Florida.  .  .  . RALPH  BAEUCH 
— a  car  that  can't  be  wrecked,  .nohow.  .  .  . 
IRVING  WEISS — just  let  SESAC's  1950  be 
just  as  wonderful  as  1949. 


ELAINE  FOX — more  time  for  romances 
HOWARD    KLARMAN   —   more  and 


more  publicity ....  JACK  BARRY' — all  I 
want  for  Christmis  are  my  two  front 
Hoopers.  .  .  .DAN  EHRENREIT — to  see  the 
next  three  months  pass  quickly,  reason — 
a  new  baby  coming.  ...  ERNIE  SIMON — 
a  coast-to-coast  TV  show  on  CBS.... 
JERRY'  CAMPBELL — more  TV  film  com 
mercials.  .  .  .ROSEMARY  WAYNE  —  satis- 
fied just  to  be  Chicago's  leading  feminine 
disc  jockey ...  .FRANK  McGIVERAN— — 
more  "sports  exclusives"  for  the  50,000 
watt  Labor  station ....  FRANK  SCHREI- 
BEB — have  all  shows  originating  in  the 
multi-million  dollar  WGN  building  now  un- 
der construction.  ..  .GLENN  SNYDEE — a 
full  time  outlet.  .  .  .TOMMY  BAETLETT — 
more  personal  appearances  around  the  coun- 
try. .  .  .LES  LAIB — ditto  .  .  .  FEANN  WEI- 
GEL — more  London  recording  dates.  .  .  . 
ABT  HABBE — a  full-time  operation.... 
LES  ATLASS — less  trips  to  Henrotin  Hos- 
pital ....  GENE  McDONALD  —  phonevision 
HOWABD  LANE — success  of  the  new  FM 
Functional  Music  firm ....  BILL  PUTNAM 
— success  of  his  new  Williams  Music  Pub- 
lishing firm  ....  BEN  PABK — a  new  spon- 
sor for  "It's  Your  Life" ....  DAVE  GAR- 
ROWAY — -success  of  his  new  Congoleum- 
Nairn  TV  show.... JACK  BEINKI.EY — 
more  business ....  WALT  SCHWIMMER — 
more  "Tello-Test"  "Tune-Test"  and  "Deems 
Taylor"  sponsors ....  MORT  JABOBSON — 
more  stations  buying  his  syndicated  shows. 


A.  M.  ABMSTBONG,  JB. — good  health 
for  the  family.  .  .  .BILL  EICHMAN— a  pair 
of  skis ....  FEED  BBOKAW — a  ferry  to 
get  him  to  his  job.  .  .  . BUBL  ELY' — some 


way  to  show  his  boss.  Oliver  Gramling,  his 
deep  appreciation  for  the  many  kind  things 
....  PAUL  GIBABD — a  few  more  annual 
contracts.  .  .  .GENE  POPE,  JR. — immediate 
FCC  approval  on  WINS.  .  .  CHARLIE  BAL- 
TIN — complete  mastery  of  all  languages 
spoken  on  WHOM  ....  BALPH  COSTANTI- 
NO — a  machine  to  help  him  apologize  to 
the  hundreds  of  people  who  can't  be  ac- 
commodated at  WHOM's  broadcast.  .  . 
WILLIE  BBYANT  and  RAY  CARROLL — 
200  additional  Christmas  baskets  for  then- 
Christmas  dinner  campaign  for  the  needy 
....  CARL  BIXBY  —  happiness.... 
GEORGE   JASPERT — automatic  secretary. 


JOHN  MAYO— 
LINNEA  NELSON 


New  York  suite.  .  .  . 
a  t  iilor  to  do  some  re- 


modeling....  FRANK  HEADLEY  —  less 
traveling  ....  FREDERIC  ZIV — dinner  date 
with  this  writer ....  ARDEN  PANGBOBN 
— a  visit  from  some  of  his  New  York 
friends  to  his  home.... BILL  O'NEILL — 
extension  of  his  station  operation  to  a  na- 
tional network.  ..  .CHARLES  JORDAN — a 
flying  horse ....  LOU  GOLDBEBG — another 
amateur  show ....  JACK  GKOSS — a  good 
old  -  f  ashioned  snowstorm ....  WILLIAM 
FAY" — a  month's  vacation  anywhere.  .  .  . 
JOHN  ELMEE — some  time  for  his  grand- 
children....  G.  W.  GBIGNON — automatic 
train  to  Chicago ....  BILL  DOLPH — an- 
other Fulton  Lewis.  Jr.  .  .  .PETE  WASSEB 
— a  few  more  station  accounts .  .  .  .  W. 
WRIGHT  ESCH — a  new  set  of  tires.  .  .  . 
HOWARD  LANE — a  70  golf  score.... 
JOHN  SINN — a  couple  of  weeks  with  his 
family ....  HEBB  BOSENTHAL  —  a  few 
more  benefits.  .  .  . LEONARD  RELNSCH — 
another  Presidential  job.  .  .  .JIM  LEGATE 
— television  station  in  Miami  Beach .... 
CLAIR  MoCOLLOUGH — a  turkey  farm.  .  .  . 
HARRY  SEDGWICK — an  easier  way  to 
build  a  television  station.  .  .  .HARRY  S. 
GOODMAN — a  weather  vane....CY  LAN- 
GLOIS — good  health. 

(Continued  on  Page  13) 


Here's  Wishing  All  Our  Friends 

&  Jfyappy  Christmas, 
anb 

8  $rosiperott$  1950 

From  The  Gang  At 


TELE  WAY  S 

RADIO  PRODUCTIONS 


8949  Sunset  Boulevard  Hollywood  4(>.  California 

i  i 


12 


RADIO  DAILY 


Wednesday,  December  21,  1949 


Suggests  Changes 
In  CBC  Financing 


(Continued  from  Page  5) 

of  both  the  CBC  and  privately- 
owned  stations  would  be  set  up. 

It  was  his  opinion  that  the  CBC 
should  have  as  its  objectives  the 
unification  of  Canada  by  exchange 
of  views,  talents,  history  and  cus- 
toms of  the  provinces;  development 
of  talent  and  ability  of  Canadian 
artists;  and  raising  the  standard  of 
all  broadcasting  in  Canada. 

He  also  advocated  that  privately 
operated  stations  be  permitted  to 
form  national  and  regional  net- 
works. At  present,  the  only  national 
networks  are  operated  by  the  CBC, 
which  can  give  permission  for  pri- 
vate stations  to  set  up  small  regional 
networks. 

He  urged  that  the  CBC  operate 
studios  for  production  of  Canadian 
television  programs  to  be  made 
available  to  privately-operated  tele- 
vision stations.  There  was  no  need 
for  the  CBC  to  go  to  the  expense  of 
operating  television  stations,  he  said. 


1906 


1949 


CONFISEUR 


FRENCH  RESTAURANT 

LUNCHEON  from  $2.00 
DINNER  from  $3.00 
COCKTAIL  BAR 

ffamouAffieach  CandieA 
15  East  52  nd  St. 

AIR  CONDITIONED 


■3£f^f^  f=L  £K  ?*Z  Si         £g  Igg  gg  gg  £g  gg  ' 

\  \ 

I  1 

t  % 

\ 

Season's 
Greetings 


LARRY  FINLEY 

Transcriptions,  Inc. 


i 

i 
fa 


8983  Sunset  Blvd.  # 
Hollywood,  Calif.  S 


Man  About  Manhattan.  .  . 

•  •  •  IF  I  WERE  SANTA  CLAUS:  With  the  strains  of  "Silent 
Night"  singing  over  the  airwaves  and  holly  wreaths  meeting  the  eye 
at  every  turn,  this  column,  as  usual,  dons  a  slightly  moth-eaten  Santa 
suit,  fills  out  the  stomach  with  a  batch  of  press  releases  and  does  a 
little  gift-distributing  on  its  own.  Is  my  beard  on  straight?  Okay,  let's 
go.  ...  I'd  put  a  video  screen  on  the  ceiling  of  every  hospital  bedroom 
so  folks  could  lie  back  and  enjoy  the  shows  while  relaxing — things 
would  really  be  looking  up  for  'em  then.  (But  I'd  spank  long  folks 
who  sell  radio  short).  ...  I'd  simulcast  each  of  the  top  programs  right 
now  because  I  feel  that  even  with  Jack  Benny  reading  the  script,  as 
he  does  on  radio,  thousands  would  love  seeing  it.  .  .  .  I'd  hand  a  sock 
to  studio  audience  members  who  must  stand  up  and  wave  when  video 
cameras  are  turned  on  'em — why  be  bores  via  such  an  expensive  cable? 

ft  ft  ft  ft 
Worthington  Miner,  responsible  for  such  goodies  as  "Studio 
One-derful"  and  "The  Goldbergs,"  would  be  the  one  allowed 
to  decorate  the  tree.  ...  I'd  put  Abe  Burrows  and  Fred  Allen  to 
work  writing  original  Christmas  cards — so  that  Yuletide  greet- 
ings would  have  sparkle  and  wit  to  them.  .  .  .  Paul  Winchell's 
Jerry  Mahoney  would  get  his  wish  and  joust  with  E.  Bergen's 
Charlie  McCarthy — and  let  the  splinters  fall  where  they  may. 
.  .  .  Walter  Kiernan  would  be  commissioned  to  wake  me  every 
morning  by  whispering  a  happy-go-lucky  yarn.  .  .  .  Robert  Q. 
Lewis  would  be  a  veritable  Jack  Frost  and  become  a  winter  re- 
placement for  less  funny  comedians.  .  .  .  My  favorite  interviewer, 
Bill  Slater,  would  cover  my  departure  from  the  North  Pole— 
and  more  recognition  would  be  forthcoming  for  indie  producers 
and  agency  minds  the  likes  of  Mario  Lewis,  Herb  Moss,  Jack 
Wyatt  and  Myron  Kirk. 

ft        ft        ft  ft 

•  •  •  I'd  dig  into  my  bag  and  come  up  with  a  TV  set  for  every 
shut-in  so  they  could  dissipate  loneliness  and  boredom  by  watching 
such  big-leaguers  as  Milton  Berle,  Arthur  Godfrey,  Dave  Garroway, 
et  al.  .  .  .  I'd  leave  a  memo  for  every  comedian  who  thinks  he  can 
handle  dialect  to  study  the  naturalness  of  "The  Goldbergs."  .  .  There'd 
be  lots  of  jingle  bells  for  both  CBS  and  NBC  for  deciding  to  give  their 
employes  a  holiday  bonus.  ...  I'd  make  the  welkin  ring  with  praise 
for  Vic  McLeod's  production  ability — and  Herb  Sheldon  would  rate  a 
hug  and  a  kiss  for  his  daytime  aide  to  the  housewives.  ...  I'd  give  a 
candy  cane  to  writers  of  commercial  jingles — you  may  joke  about 
them  but  they  sell  the  merchandise.  ("Halo,  Everybody,  Halo,"  for 
instance,  built  a  mint  for  its  creators).  .  .  .  Under  the  mistletoe  kisses 
for  Barbara  Welles  'cause  of  her  interesting  women's  show;  ditto  lip 
greetings  to  Dorothy  Kirsten,  fine  classical  singer  with  a  good  pop  ballad 
and  similar  pucker  action  to  Pauline  Frederick,  ace  reporter. 

ft         ft         ft  ft 

•  •  •  I'd  keep  sending  greetings,  in  the  form  of  contracts 
for  their  clients,  to  such  aggressive,  worthy  personal  reps  as 
Martin  Goodman,  Kay  Roberts  and  Mildred  Fenton.  .  .  .  Lots  of 
goodies  would  go  to  Betty  Clark,  the  teen-aged  blind  girl  whose 
courage  is  an  inspiration  to  any  handicapped  person.  ...  I'd  make 
a  present  of  golden  film  to  Allen  Funt  for  bringing  his  Candid 
Camera  to  the  whirl.  ...  An  immediate  return  to  the  air  and 
video  for  lovely  Jane  Pickens,  now  in  the  best  voice  of  her  career 
would  be  one  of  my  prime  missions.  .  .  .  And  to  the  many,  many 
artists  I  didn't  mention,  but  who  are  the  nicest  people  any  Santa 
Claus  could  hope  to  meet,  I  give  1950— a  lusty  infant— which  I 
hope  they  will  nurse  carefully  so  that  he  can  grow  up  to  be  a 
source  of  pride  and  gratification  ip  them.  Merry  Christmas! 


Educational  Series 
Planned  By  WHOM 

(Continued  from  Page  5l 

radio  programs  will  also  be  publi- 
cized in  Americanization  classes  in 
the  city's  schools. 

The  "Operation  Naturalization" 
has  been  in  the  planning  stage  since 
the  early  Fall.  Course  material  used 
is  based  on  Immigration  and  Natur- 
alization Service  publications. 

Dr.  J.  Maurice  Richman  has  been 
assigned  by  the  Board  of  Education 
to  work  with  WHOM  in  planning 
and  conducting  classes  and  broad- 
casts. Charles  Baltin,  assistant  man- 
ager of  WHOM,  will  coordinate  the 
broadcast  and  classroom  activities. 


ABC  Expands  Script  Staff 
For  AM-TV  Programming 

(Continued  from  Page  5) 

Sklar  has  written  for  "Cavalcade  of 
America"  and  "Inner  Sanctum"  as 
well  as  other  network  shows  and 
Miss  Oldham  has  scripted  a  number 
of  radio  serials. 


h  % 

$  Xmas  Greetings  & 

%  Campbcll-Cahill  Studio  % 

^  TV  Film  Commercials  $ 

I  I 

g  360  N.  Michigan  Avenue  § 

%  Chicago  1  | 

1  FRanklin  2-4649  % 


l 

i 

|  Holiday 
f  Greetings 


From 


MAURY  FOLADARE 
& 

Associates 


<|  Hollywood 


Wednesday,  December  21,  1949 


RADIO  DAILY 


13 


Wfat  m)ty  Wmt  for  Christmas 


Continued  from  Page  11) 
ARTHUR  CHURCH — the  old  NAB  days 
to  be  revived.  ..  .HAROLD  BURKE — busi- 
oess  boom  in  Baltimore.  .  .  ,  VAL  ADAMS — 
in  (i  r  e  personality  photographs.  .  .  .  BILL 
STARK — would  like  lo  see  a  broad  loom  on 
his  horizon.  .  .  .('V  HARRICE — a  bottle  of 
1  sea-sick  remedy  ....  WALT  WARNER — a 
lir.r,  Cord  automobile ....  HANK  CHRIS- 
TAL — some  pence  and  quiet....  TED 
HIDES — a  Baedecker.  .  .  .  ED  SIMMONS — 
a  watch  band  RAY  NELSON — a  print- 
ing pu  ss  (  HICK  CHRISTENBERRY — 
a  pair  oi  elevator  shoes.  ..  .DAN,  KAKL 
and  JACK  LANDT — a  pitch  pipe.  .  .  .  DAN- 
NY WEBB — a  comic  book  ....  THE  ASSO- 
CIATION OK  FCC  ENGINEERS — some  an- 

ti- freeze  \RCHIE     BLEYER — a  gray 

hair ....  JANETTE  DAVIS — a  re-run  oi 
"My  Man  Godfrey." 


CHET  STEWART — ear  muffs.  JOHN 
HOWELL  —  a  cowboy  suit ....  HENRY 
SOrVAINK — an  opera  guide ....  HENRY 
(HOT  LIPS)   LKVINE — a  life  membership 

J>  in  the  Chamber  Music  Society  of  Lower 
H  isin  Streel  .  .  .  . GEORGE  NELSON — to  run 
horse  races  on  a  Mohawk  carpet -covered 
track  at   Saratoga,   for  purses  to  be  paid 

,    off    in    Pepsi-Cola ....  DR.    SYDNEY  ROS- 

V  LOW — an  increase  in  his  pulse  rate.  .  .  , 
HAROLD  SCHENEIDER — a  pair  of  roller 
skates.  .  LES  HAFNER  and  CHICK  TET- 
TER— a  season  pass  to  STOUFFER'g.  .  .  . 
EVAN  ANTON — a  set  of  keys  to  the  floor 

1  below  ....  LIDO  BELLI — a  bar-tender.... 
I.  P.  SULDS — a  copy  of  Robert's  Rules  of 
Order.  .  .   JEWEL  STEVEN — a  lip  stick. 


THE  SANGERS — a  course  in  music  ap- 
preciation conducted  by  Dizzie  Gillespie 
 TOM  VALENTINO— a  new  sound  ef- 
fect ....  Rl'SS  HUDSON  —  a  magnetized 
tape  worm.  ..  .HARRIET  MARGCLIES — 
John    Lund  ....  MORRIS    ALTSCHULER — 


a  girdle ....  ERNIE  STERN — a  technical 
dictionary  ....  IRV  ROSTEN — a  pair  of 
glasses. 


STANLEY  HUBBARD — fishing  trip  to 
Florida.  .  .  .JOE  LANG — a  few  more  cities 
for  his  wire  business ....  BENEDICT 
GIMBEL  JR. — a  Coming  and  Going.  .  .  . 
NAT  ABRAMSON — a  few  more  horses  and 
dogs ....  EARL  H.  GAMMONS — a  pipeline 
to  the  White  Wouse.  .  .  .GEORGE  LASKER 
— a  few  more  branch  offices.  .  .  .  KOI.IN 
HAGER — an  easier  way  to  get  to  Schenec- 
tady. ..  .KATE  SMITH — another  Ted  Col 
lins.  .  .  .  NILES  TRAMMELL — a  few  less 
rumors.  .  .  .HAROLD  FELLOWS — someone 
to  write  a  few  of  his  speeches.  .  .  HAROLD 
HOI'GH — a  better  market  for  his  mules 
and  steers ....  PEGGY  STONE — a  couple 
of  new  stations.  .  .  .  REGGIE  SCHUEBEL — 
an  easier  way  to  get  presents  for  REC. 


BOB  Dl'NTILLE — a  new  ravel.... 
JOE  CREAMER — some  time  to  create  some 
of  his  great  ideas....  BOB  PATT — famil, 
gathering.  ...  BERNARD  BERK  —  good 
health  for  his  wife.  .  .  .GEORGE  W.  TREN- 
DALE — a  good  publicity  director.  .  .  .PAI  L 
RAYMER  —  another  Fred  Brokaw .  .  .  . 
.MICHAEL  SILLERMAN — one  good  spon 
sor....  EARL  HAMMONS — a  new  televi 
sion  idea.  .  .  .GEORGE  Bl'RBACH — a  Pulit- 
zer award.  .  .  .BEN  ROSNER — a  chance  to 
exploit  some  of  his  ideas.  .  .  .JIM  TYLER 
— larger  appropriation.  .  .  .LOT  HAUSMAN 
— a  rumor  to  do  away  with  all  rumors.  .  .  . 
GENE  CAGLE — prosperity  for  his  Texas 
Network.  .  .  .TOM  TINSLEY — another  Jake 
Embry.  .  .  JOE  KATZ — another  WITH.  .  .  . 
JAKE  EMBRY — a  time  stretcher. 


IRA  MATTAWAY — more  stations  realiz- 
ing what  a  good  deal  he  has ....  MERLE 
WATSON — more  TV  stations  so  he  can  do 
the  job  for  them  that  he  did  with  WBKB 


....JOHN  MITCHELL — get  m  I  lie  black 
.  .  .  .JOHN  MOSER — more  legal  entangle- 
ments ....  JIM  AM  EC  HE — success  of  his 
new  recording  studios.  .  .  .FORREST  LEW- 
IS— success  of  his  new  furniture  store  in 
Skokie  ....  JOHN  NORTON — more  Chicaro 
originated  programs  ....  CHICK  SHOWER- 
MAN — more  talent  like  Dave  Garroway 
....ROSE  DUNN — more  TV  .licks  like 
her  "Stop  The  Record"  package.  .  .  JOHN- 
NY DESMOND — to  hear  from  his  old  G.I. 

buddies. 


BIRR  TILLSTROM — retain  his  status  as 
owner  of  the  top  TV  puppet  show .... 
BEULAH  ZACHARY — stay  put  in  one  place 
.  .  .  ."RED"  01' IN  LAN — success  „f  the  2nd 
annual  Chicago  Television  Council  confab 
next  March  ....  RALPH  ATLASS — retain 
his  high  ratings  BERNARD  MILLER — 
make  Chicago  fully  FM  conscious.  .  .  ED 
WHEELER — more  stations  as  successful  as 
his  Evanston  operation.  .  .  .FRANK  ALLI- 
SON— more  Decca  recording  dates.... 
JACK  OWENS — another  "How  Soon".... 
BRAD  EIDMANN — WAAF;  Commence 
men!  oi  full-time  operation. 

LARRY  SEMON — everything  lor  you 
that  you'd  wish  lor  yourself.  .  .  .(ill. 
FIELDS — just  make  it  music ....  JOHN 
HILL — status  quo  for  everythings  OK  now 

 S.   C.   CANDILORRA — just    make  it 

double  in  joy  and  happiness  and  good  tun 
....K.  T.  MURPHY— a  money-back  guar- 
antee....  WILMOT  LOSEE — a  chartreuse 
eommerbund  with  matching  spats.  .  .  . 
JOSEPH  BENCH — either  Rogers  or  Clark  to 
guide  guests  to  his  Mt.  Kisco  home.  .  .  . 
DICK  NISON — influence  with  the  New 
Haven  RR  to  move  Cos  Cob  (Conn.)  two 
miles  north  ....  BETTY  TEVIS — two  tick- 
ets to  the  Kentucky  derby ....  JON EPH 
Dl'RSO — a  teletype  machine  with  one- 
knob  picture  control. 


HOPE  EMERSON — a  handbag  that  will 
hold  all  the  things  I  would  like  to  carry 


in  one..  .  JACK  MARSHALL — a  good 
sponsored  TV  show  for  Butehv  McGurk 
.  .  .  ESTELLE  TAYLOR  —  a  new  feather 
coat  for  POLLY.  She  flew  too  close  to  the 
oven.  ..  .LARRY  FINLEY — a  10  gal.  jug 
of  asprin.  (P.S.  For  our  TV  Dept.).... 
PAUL  V.  COATES — a  neatly  tied  package 
of  Alka-Seltzer .  .  .  .  RENEE  DeMARCO — a 
silver  blue  mink  stole.  .  .  .MARC  LAW- 
RENCE— to  cease  being  typed  in  "tough 
guy"  roles.  ..  .RONNIE  GANS — that  all 
wool  sweater  a  certain  femme  has  been 
knitting.  .  .  .CHARLEY  FOY — continuance 
of  good  business ....  CHARLEY  MORRI- 
SON— another  happy  year  with  my  Mary 
....GEORGE  JAY — a  sponsor  that  will 
put  my  disc  jockey  show  TC .  .  .  .  LEWIS 
WARD — a  new  contract.  BILL  HIBLER 
— a  pal  for  Tufty ....  LEN  STONE — an- 
other chocolate    factory   and   more  people 

catering  to  that  "sweet  tooth"  VLICE 

WHITE — a  good  juicy  part  in  an  "A"  pro- 
duction. 


JACK  BOBBINS — the  old  time  heart  and 
spirit  that  formerly  pervaded  the  Music  In- 
dustry \L  GALLICO  and  HAPPY  GO- 
DAY — hits  for  their  respective  firms  that 
they  were  associated  with  while  working 
for  Leeds  Music.  .  .  .DEANNA  BARTLETT 
and  MAURICE  HARTMANN — another  "I 
Don't  Want  To  Set  The  World  On  Fire 
.  .  .  .ABE  OLMAN — a  twin  who  could  m  ike 
the  trips  to  the  coast  for  him  while  he 
stays  in  town  to  set  up  and  regulate  na- 
tional exploitation  on  songs  of  the  Big 
Three.  .  .  .  BFiSSIE  STASN'Y — a  few  of  the 
old  time  hits  the  firm  used  to  employ.  .  .  . 
AUGUST  W.  GREBE— a  1  KW  station 
from  the  FCC...  FRANK  LA  MARK — 
every  Forster  song  to  enjoy  the  vogue  and 
sustained  popularity  of  "I  Get  The  Blues 
When  It  Rains" ....  LOU  LEVY — old  time 
showmanship  and  ultra  modern  salesman- 
ship to  stimulate  national  interest  in 
MUSIC  ....  FRED  E.  AHLERT — adoption 
of  a  new  Consent  Decree  which  would  safe 
guard  the  interests  of  all  ASCAP  members 
and   all   ASCAP  licensees. 


JMtbap  (greeting* 


FROM 


J.  J.  R0BR1NS  &  SONS.  INC. 


(inr 


GEN 


TIF 


\ 

.1 


i 


PUBLISHERS  OF 


Jack  Robbins        Buddy  Robbins        Marshall  Robbins 
1619  BROADWAY,  NEW  YORK  CITY 


West  Coast  Manager 
GOLDIE  GOLDMARK 
1537  No.  Vine  St..  Hollywood.  Cal. 


Mid-West  Manager 
VIC  DUNCAN 
Woods  Theatre  Building,  Chicago,  III. 


c-5 


14 


RADIO  DAILY 


Wednesday.  December  21,  194J 


Nine  CBS  Programs 
In  Top  Hooperatings 


Continued  from  Page  5) 

and  Charlie  McCarthy,  17.3.  Eight  of 
the  top  ten  spots  were  CBS  with 
NBC  taking  the  other  two. 

Big  Town  at  16.8;  Walter  Winchell 
with  16.7;  People  Are  Funny,  16.1; 
This  is  Your  FBI,  15.9;  and  Mr.  Keen, 
15.8  completed  the  list. 

The  daytime  programs  found  Ma 
Perkins  leading  with  7.7  followed  by 
the  Romance  of  Helen  Trent,  7.6; 
Arthur  Godfrey,  7.1;  Aunt  Jenny, 
7.1;  and  Guiding  Light,  6.8. 

NBC  Tuesday;  ABC  Friday 

Average  program  Hooperatings 
show  CBS  ahead  of  the  other  net- 
works on  Sunday,  Monday,  Wednes- 
day, Thursday  and  Saturday  nights 
with  NBC  on  top  on  Tuesday  and 
ABC  on  Friday. 


O'D.  Wedding  On  MBS 
Inside,  Outside  Church 


(Continued  from  Page  5) 

arrived  Silvers'  broadcast  an  on-the- 
spot  report  and  then  turned  the 
mike  over  to  his  wife,  who  was  cov- 
ering inside  the  church.  She  de- 
scribed the  arrival  of  Miss  Simpson 
and  then  the  actual  wedding  cere- 
mony began. 

Virtually  all  of  Stuart's  3,000 
people  turned  out  to  watch  the  ar- 
rival and  departure  of  the  Mayor 
and  his  bride. 


Robinson  Guesting 

Jackie  Robinson,  Brooklyn  Dodg- 
ers second  sacker,  will  appear  on 
the  Dec.  27  broadcast  of  ABC's 
"Town  Meeting  of  The  Air"  where 
he  will  discuss  "Can  Youth  Have 
Faith  In  The  Future." 


Vtvp  Jtlerrp 
Cf)ri£tma£ 


j  From 

MARGARET 

I 

ETTINGER 

( 


Indies  Of  Metropolitan  Area 
All  Join  In  Salute  To  Xmas 


(Continued 

the  major  part  of  the  special  pro- 
grams have  been  scheduled  for 
this  Saturday  and  Sunday,  Decem- 
ber 24  and  25. 

On  the  night  before  Christmas, 
many  stations  will  carry  candle- 
light services  and  Masses  from  the 
city's  churches.  The  first  of  these 
will  be  broadcast  by  WOR  from  St. 
James  Protestant  Episcopal  Church 
from  5:30  to  6  p.m.  WOR  will  fol- 
low with  the  Midnight  Mass  from 
St.  Patrick's  Cathedral  from  mid- 
night to  1:55  a.m.  Francis  Cardinal 
Spellman  will  preside. 

Carol  singing  from  the  Cathedral 
will  be  broadcast  by  WNEW  before 
the  Mass  from  11:35  to  midnight. 
The  choir  for  men  and  boys  under 
the  direction  of  Dr.  Charles  M. 
Courboin,  the  college  choir  and  the 
boy's  choir  will  be  heard. 

A  Mass  from  the  Church  of  the 
Blessed  Sacrament  will  be  carried 
by  WMGM  from  midnight  to  1:30 
a.m.  The  Right  Rev.  Msgr.  Fulton 
Sheen  will  deliver  a  sermon  on 
"Christmas."  WHOM  will  carry  the 
midnight  Mass  from  the  Church  of 
the  Sacred  Heart  and  St.  Stephens 
in  Brooklyn  and  WOV,  the  Mass 
from  the  Paulist  Fathers  Church, 
both  beginning  at  11:30  p.m.  The 
candlelight  service  from  the  Bed- 
ford Park  Congregational  Church 
in  the  Bronx  will  be  heard  on 
WBNX  from  10:30  to  11  p.m. 

Many  Musical  Features 

While  awaiting  Santa,  New  York- 
ers will  have  a  wide  variety  of 
musical  programs  and  features. 
WINS  will  run  four  hours  of  "mu- 
sic to  trim  the  tree  by"  from  8  p.m. 
to  midnight. 

Round  the  tree  is  the  WEVD 
event  on  Christmas  Eve  from  11  to 
12.  WWRL's  Trimming  the  Tree  will 
be  heard  at  the  same  hour. 

Christmas  music  from  9:30  p.m. 
to  1  a.m.  will  be  aired  over  WQXR, 
on  December  24.  Handel's  The  Faith- 
ful Shepherd  Suite  is  included. 
WLIB  will  run  carols  and  other 
programs  throughout  the  day  on 
the  24th.  The  Y  Hour  and  The 
House  That  Jack  IBuilt  from  7  to 
9:  30  a.m.,  The  Polish  Show  and  the 
Spanish  Program  in  the  afternoon, 
will  highlight  the  day's  festivities. 

WMCA  will  tell  Kate  Douglas 
Wiggin's  story,  The  Bird's  Christmas 
Carol,  on  the  day  before  Christmas 
from  9:03  to  9:30  p.m. 

Will  Present  The  Messiah 

Handel's  great  oratorio,  The  Mes- 
siah, will  be  heard  in  full  over 
WQXR  from  3  to  6  p.m.  on  Christ- 
mas Day.  WMCA  will  give  excerpts 
from  The  Messiah  on  Xmas  morning 
from  8:03  -to  8:30  a.m.  WNYC  will 
also  broadcast  the  full  selection  on 
the  25th  from  2  to  4:30  p.m.  The 
Long  Island  Choral  Society  will 
use  parts  of  it  from  2:35  to  3  p.m. 
over  WHLI.  A  Prelude  to  Christ- 
mas on  WBNX  from  11  to  12  Christ- 
mas Eve  also  includes  excerpts 
from  the  Messiah. 

Christmas  stories  will  be  drama- 


from  Page  5) 

tized  by  New  York's  stations. 
Among  these  is  The  Story  of  the 
Nativity  featuring  Walter  Hampden 
to  be  broadcast  over  WHLI  from 
2  to  2:30  p.m.  and  over  WNEW 
from  3:35  to  4  p.m.  on  Christmas 
Day. 

The  Christmas  Carol  narrated  by 
Basil  Rathbone  will  be  heard  over 
WNEW  on  the  25th  from  5:00  to 
5:30  p.m.  WOV  will  go  to  White 
Plains  on  Christmas  Eve  at  8:45 
to  pick  up  the  narration  of  Christ- 
mas Story  from  the  Cardinal  Mc- 
Closkey  School.  A  program  of  ca- 
rols from  the  same  school  will  be 
carried  by  WBNX  at  9: 45  a.m.  on 
December  24. 

The  Old,  Old  Story  will  be  told 
over  WWRL  on  Christmas  morning 
by  the  Rev.  Thomas  S.  Field  of  the 
First  Baptist  Church  of  Flushing. 
A  Christmas  play  in  Italian  will  be 
broadcast  by  WHOM  on  December 
25  at  6:00  p.m. 

"Littlest  Angel"  Programmed 

A  dramatization  of  the  U.  S. 
Army  and  Air  Force,  My  Son  is  a 
Wise  Man,  will  be  a  WEVD  feature 
from  10  to  10:30  a.m.  on  the  morn- 
ing of  the  25th.  The  Littlest  Angel 
with  Loretta  Young  will  be  a 
WMCA  feature  from  8:30  to  9  a.m. 
WMCA  will  carry  in  addition  the 
Nativity  dramatization  from  6:30 
to  7  p.m.  on  December  25. 

Humperdinck's  opera,  Hansel  and 
Gretel,  as  recorded  by  the  Metro- 
politan Opera,  will  be  carried  by 
WQXR  on  the  night  of  the  25th 
from  8:05  to  10.  Music  for  children 
with  recordings  from  Peter  and  the 
Wolf,  will  also  be  heard  on  WQXR 
on  Saturday  morning  from  8:05  to 
9  a.m. 

Other  unusual  broadcasts  have 
been  prepared.  Jesus  Christ  and 
Karl  Marx,  a  broadcast  made  last 
Christmas  by  the  late  Pulitzer  Prize 
winning  commentator,  H.  R.  Knick- 
erbocker, will  be  presented  again  on 
WOR  on  Christmas  Day  from  8:45 
to  9  p.m.  In  addition,  WOR  will 
broadcast  the  annual  Christmas 
message  by  King  George  VI  of 
England  from  10:15  to  10:30  a.  m. 
on  December  25.  Under  the  Christ- 
mas Tree  with  John  Gambling  is 
still  another  WOR  morning  feature 
from  8:30  to  9. 

Christmas  legends  the  world  over 


Mutual  Wk/s  Billings 
Close  To  $3,000,000 


(Continued  from  Page  5) 

Fair"  originating  in  Chicago.  About 
410  stations  will  carry  the  program 
under  Miles  sponsorship.  Wade  Ad- 
vertising Co.  is  the  agency. 

Anahist  Co.,  Inc.,  represented  by 
Foote,  Cone  and  Belding,  has  agreed 
to  sponsor  two  one-half-hour,  week- 
end programs  starting  in  January  in 
behalf  of  the  company's  anti-histi- 
mine  cold  killer.  Programs  are:  an 
audience  participation  show  for 
which  the  format  details  are  now  in 
the  working  stages,  at  5:30  (EST) 
on  Saturday,  and  "Adventures  of 
The  Falcon"  over  the  full  web  on 
Sundays,  7  to  7:30  p.m.  (EST). 

"Rebuttal"  is  the  title  of  a  new  15- 
minute  weekly  news  correction  pro- 
gram which  has  been  signed  by 
Muntz-TV  to  plug  Muntz  television 
sets  at  9: 15  p.m.  on  Sundays.  Mich- 
ael Shore  is  the  agency. 

Another  sponsor  whom  Mutual 
has  signed  is  Bowey's  Inc.  in  behalf 
of  Dairi-Rich  flavoring  extract.  Pro- 
gram to  be  sponsored  is  a  15-minute 
Radie  Harris  Hollywood  News  show 
starting  in  January.  Agency  is  Sor- 
ensen  and  Co.,  Chicago. 

Mutual  recently  signed  a  number 
of  new  sponsors  for  one-shots,  in- 
cluding Capehart-Farnsworth,  Para- 
mount Pictures,  20th  Century-Fox, 
and  the  Faydrex  Corporation. 


Economic  Progress  Review- 
Featured  By  Adv.  Council 

(Continued  from  Page  5) 

explains  why  Americans  live  better, 
how  machines  make  jobs,  standards 
of  living  and  concepts  of  freedom 
and  security.  A  10-point  platform  for 
all  Americans  endorsed  by  the  coun- 
cil's public  policy  committee  is 
given. 

The  council  is  urging  a  mid-cen- 
tury ad  campaign  to  local  and  na- 
tional advertisers.  Four  agencies, 
BBD&O,  McCann-Erickson,  Inc.,  J. 
Walter  Thompson  Company,  and 
Young  &  Rubicam,  Inc.,  are  donating 
their  services  in  behalf  of  the  drive. 


will  be  told  over  WVNJ  in  Newark 
on  Christmas  Eve  from  11  p.m.  to 
midnight  on  the  program,  Christ- 
mas, 1949.  WVNJ  will  also  carry 
stories  behind  world-famous  carols 
on  Christmas  Day  from  10  to  10:30 
p.m. 


jHerrp  Ct)ri£tma£ 

and  a 

^appp  Jgeto  J9ear 

CHARLOTTE  ROGERS 

Publicity 

6627  FRANKLIN  AVE.  HOLLYWOOD,  CALIF. 


Section  of  RADIO  DAILY,  Wednesday.  December  21.  1949 — TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


TV  PROGRAMMING  REFLECTS  XMAS 


TELE  TOPICS 


\A/E'RE  GOING  to  do  our  Christmas 
~  ™  issue  today,  the  boss  said,  so  make 
your  column  a  kind  of  personal  message 
to  our  readers.  After  spending  all  morn- 
ing staring  at  a  blank  sheet  of  paper,  we 
rejected  the  idea  of  filling  this  space  with 
gay  witticisms  and  instead  will  let  our 
fingers  run  unguided  over  the  keys.  In 
other  words,  old-fashioned  pot  luck.  Here 
goes:  Would  that  it  were  only  possible, 
we  would  fill  TV's  greatest  need — scores 
of  writers  with  fresh  new  ideas  and  the 
talent  and  ability  to  translate  them  into 
good  shooting  scripts.  We  would  also  pro- 
vide bold,  creative,  imaginative  producers 
and  directors  and  give  them  the  freedom 
to  use  these  scripts  in  original  manner, 
free  from  ratings,  both  quantitative  and 
qualitative,  and  free  from  the  hackneyed 
formulas  of  radio  and  movies.  For  not  until 
such  a  happy  situation  exists  will  tele- 
vision come  close  to  realizing  its  potenti- 
alities. 

• 

A  ND  AS  Christmas  draws  near,  we 
**  would  like  to  say  thanks:  To  Burr 
Tillstrom  and  Fran  Allison,  for  the  hap- 
piest show  on  earth  and  for  being  such 
swell  folks.  ...  To  Tony  Miner,  for  Cae- 
sar, The  Medium  and  other  masterpieces 
on  "Studio  One."  ...  To  Arthur  Godfrey 
and  Dorothy  Doan,  for  being  themselves 
and  succeeding  at  it.  .  .  .  To  Ward  Byron, 
Jim  McNaughton,  Valerie  Bettis  and 
everyone  else  connected  with  the  new 
Paul  Whiteman  show,  not  forgetting,  of 
course.  Pops  himself.  ...  To  Messrs. 
Scheck,  Dahlman  and  Black  for' "City  At 
Midnight,"  a  bold  experiment  in  program- 
ming that  should  have  succeeded,  but 
didn't.  ...  To  Paul  Belanger,  for  "Through 
The  Crystal  Ball."  ...  To  Marc  Daniels 
and  company  for  the  consistently  good 
"Ford  Theater."  ...  To  Roy  Marshall,  for 
being  the  kind  of  prof,  whose  classes  we 
would  like  to  attend.  .  .  .  And  by  no  means 
last,  to  our  co-workers  and  everyone  at 
the  nets,  stations  and  agencies  for  their 
invaluable  help  throughout  the  year. 


AND  NOW  A  FEW  GIFTS:  To  Robert 
**  Q.  Lewis,  a  fall-winter-spring  job. 
...  To  Lee  Cooley,  another  Swift  Show. 
...  To  George  Wolf,  a  four-star  hit.  .  .  . 
To  Nat  Rudich,  an  apartment.  .  .  To 
Seymour  Siegel  and  New  York's  eight  mil- 
lion, a  WNYC-TV.  ...  To  Don  McClure, 
a  station  that  can  superimpose  slide  on 
film  To  Gorgeous  George,  Mr.  Amer- 
ica, et  al,  movie  contracts  prohibiting  TV 
appearances.  ...  To  Frank  Young,  an 
autographed  photograph  of  Grovcr  Whalen. 
...  To  all  set-owners,  a  TV  series  fea- 
turing Groucho  et  freres.  ...  To  the  in- 
dustry, an  end  to  the  freeze  and  gallons 
of  black  ink.  .  .  .  And  to  everyone,  every- 
where, we  emulate  Dave  Garroway  to  raise 
our  hand  in  benediction  and  say — Peace 


Legends,  Tradition  And  Literature  Of  Nativity 
All-Pervading  Theme  For  Holiday  Week-End; 
Several  Pickups  Of  Church  Services  Planned 


(Continued 

the  Midnight  Mass  from  St.  Patrick's 
Cathedral.  Francis  Cardinal  Spell- 
man,  Archbishop  of  New  York,  will 
be  celebrant.  Program  will  con- 
tinue until  1:20  a.m. 

All  regularly  scheduled  NBC 
shows  will  present  holiday  offerings, 
and  a  special  two-hour  program 
from  St.  Nicholas  Arena  will  be  air- 
ed by  WNBT  Sunday  afternoon. 
Later  that  day  the  Armed  Forces 
Hour  will  present  "No  Room  At  The 
Inn,"  dramatizing  the  work  of  armed 
forces  chaplains. 

Appearance  of  Cardinal  Spellman 
on  "Morning  Chapel"  today  will 
open  a  series  of  special  Christmas 
shows  on  the  DuMont  network.  On 
Dec.  23,  a  special  holiday  program 
will  be  presented  by  Bob  Emery  on 
his  "Small  Fry  Club,"  with  Emery 
telling  the  story  of  The  Nativity 
from  the  Gospel  According  to  St. 
Luke,  Hans  Christian  Anderson's 
"The  Poor  Little  Match  Girl,"  and 
Clement  Moore's  "A  Visit  from  St. 
Nicholas." 

Service  From  Grace  Church 

Later  that  night  DuM  talent  will 
satirize  themselves  in  a  special  show 
staged  by  Bob  Loewi.  Participating 
will  be  Morey  Amsterdam.  Richard 
Coogan,  Pat  Meikle.  Kathi  Norris, 
Wilbur  Stark,  Chuck  Tranum,  Vin- 
cent Lopez,  Margaret  Johnson,  Den- 
nis James,  and  George  F.  Putnam. 

On  Christmas  Eve,  the  web  will 
carry  Candlelight  Service  from 
Grace  Church  and  on  Christmas 
Night  an  all-star  party  on  behalf  of 


from  Page  5) 

the  Sister  Kenny  Foundation  will 
be  aired. 

Highlighting  the  Christmas  fare  on 
CBS  will  be  the  first  showings  of  a 
number  of  films  featuring  the  Vien- 
na Philharmonic  Orchestra.  Films 
will  be  aired  in  a  Christmas  Eve 
concert  featuring  the  overture  to 
Rosamunde,  Music  of  the  Spheres, 
Eine  Kleine  Nachtmusik,  and  the 
first  movement  of  Beethoven's  Fifth 
Symphony. 

Pageant  Based  On  "Messiah" 

A  costume  pageant  of  The  Messiah 
will  be  presented  Christmas  Day  on 
"Lamp  Unto  My  Feet,"  which  will 
be  conducted  by  Dr.  David  N.  Licor- 
ish,  minister  of  the  Abyssinian  Bap- 
tist Church.  In  addition,  all  regular 
shows  throughout  the  holiday  week 
will  feature  special  Christmas 
themes. 

Two  traditional  Christmas  plays, 
"Scrooge"  and  "Alice  In  Wonder- 
land," and  an  enactment  of  the  Yule- 
tide  in  merrie  England  will  high- 
light the  ABC  programs.  "Scrooge," 
a  British  film  based  on  Dickins'  "A 
Christmas  Carol,"  will  be  aired  on 
Christmas  Eve  and  again  on  Christ- 
mas Day. 

Franklyn  Pangborn  will  play  the 
White  Rabbit  in  the  ABC  version  of 
"Alice"  to  be  aired  Christmas  Eve 
on  "Hollywood  Screen  Test."  Jean 
Aubuchon  will  play  Alice  and  John 
Hicks,  an  ABC  floor  manager,  will 
come  from  behind  the  scenes  to  plav 
the  Mad  Hatter. 


TVA  Seeks  SAG  Peace  Parley, 
Scores  Film  Pact  Negotiations 


In  its  first  official  act,  the  board  of 
newly-organized  Television  Author- 
ity has  invited  Screen  Actors  Guild 
to  join  with  it  in  a  TV  partnership 
and  asked  SAG  to  hold  up  negotia- 
tions with  film  companies  until  the 
two  groups  can  meet,  preferably  on 
Jan.  6.  to  "examine  any  and  all  pos- 
sible proposals  for  peace." 

The  TVA  proposals,  contained  in 
a  wire  signed  by  George  Heller,  na- 
tional executive  secretary,  were 
made,  the  union  said,  in  an  effort 
"to  arrive  at  a  peaceful  solution  of 
the  points  at  issue." 

"We  point  out,"  the  wire  said, 
"that  no  wages  or  working  condi- 
tions for  film  television  have  been 
submitted  to  our  many  members 
now  working  in  film  television  for 
their  approval  or  consideration,  nor 


have  they  been  asked  to  approve 
Screen  Actors  Guild  as  their  sole 
collective  bargaining  agent,  notwith- 
standing that  the  performers  under 
TVA  constitute  the  vast  majority  of 
the  performers  working  in  televi- 
sion. 

"The  negotiation  of  contracts 
without  the  consent  of  members  is 
of  course  a  futile  act,"  TVA  con- 
tinued, "but  it  can  also  be  harmful 
to  all  television  performers  no  mat- 
ter to  which  branch  of  the  4A's  they 
belong.  We  therefore  await  your  as- 
surance that  such  negotiations  will 
be  held  in  abeyance  pending  our 
meetings  with  you  and  we  cordially 
invite  you  to  meet  with  our  repre- 
sentatives at  the  earliest  possible 
moment  to  examine  any  and  all  pos- 
sible proposals  for  peace." 


3rd  NTFC  Film  Forum 
To  Be  Held  Dec.  28 


The  third  quarterly  forum  of  the 
National  Television  Film  Council 
will  be  held  Wednesday,  Dec.  28,  at 
the  Astor  Hotel,  it  was  announced 
yesterday  by  Melvin  L.  Gold,  NTFC 
prexy.  Forum  will  be  comprised  of 
three  sessions.  The  first,  a  forum  on 
distribution,  will  be  held  at  10  a.m. 
and  will  be  headed  by  John  Mitch- 
ell, sales  manager  for  United  Art- 
ists Television  and  W.  W.  Black, 
vice-pres.  of  Official  Television. 
Production  Forum  In  Afternoon 

At  1  p.m.,  the  production  forum, 
headed  by  Henry  Morley,  Dynamic 
Films  and  Jules  Bricken,  Screen 
Gems,  Columbia  TV  subsidiary,  will 
meet  to  consider  a  sizable  agenda 
pertinent  to  the  problems  of  pro- 
ducing television  films.  At  3  p.m.. 
the  station  forum  will  meet,  headed 
by  Robert  Paskow,  WATV,  Newark 
and  Helen  Buck,  WCAU-TV,  Phila- 
delphia. 

At  7  p.m.,  NTFC's  dinner  meeting 
at  the  Brass  Rail  at  521  Fifth  Ave., 
will  be  highlighted  by  a  Tween  Hol- 
idays Party. 


Theater-Tele  Hearing 

Seen  Early  Next  Year 


(Continued  from  Page  5) 

large-screen  video  until  summer 
or  later,  there  have  been  unofficial 
assurances  from  responsible  officers 
of  the  FCC  that  an  attempt  will  be 
made  to  work  out  time  for  the  hear- 
ing before  the  resumption  of  testi- 
mony on  color  television  in  mid- 
February. 


WPIX,  NBC  Score  TV  Beat 
In  O'Dwyer  Wedding  Pix 

Two  New  York  TV  operations. 
WPIX  and  NBC.  scored  a  two-fold 
beat  yesterday  on  the  wedding  of 
New  York's  Mayor  William 
O'Dwyer.  WPIX  newsreel  camera- 
man Frank  Hurley  boarded  the  New 
York  News  plane  yesterday  after 
the  ceremony  to  deliver  his  films  to 
the  station  where  they  were  proces- 
sed, edited  and  broadcast  at  5:11 
p.m. 

NBC  films  were  flown  from  Stuart 
to  Miami  in  a  chartered  plane  and 
then  placed  aboard  a  non-stop  air- 
liner for  the  trip  to  New  York.  Web 
gave  stills  of  its  coverage  to  the  wire 
services  and  broadcast  its  clips  on 
the  Camel  News  Caravan  which  is 
heard  at  7:45. 


TO  YOU  OUR  LICENSEES 

Radio  Stations.  A.M. .  .F.M..  .TV 
Motion  Picture  Studios 


Hotels 


Railroads 


Phonograph  and  Transcription 
Companies 

"Wherever  music  is  made 
SESAC  tunes  are  played" 


H 
A 
P 
P 

Y 


TO  ALL  SESAC  TRANSCRIPTION 
LIBRARY  SUBSCRIBERS 

Who  broadcast  the  thousands 
of  recorded  selections 
to  millions. 

n SESAC  music  on  the  air — 
everywhere" 


^S.  T»         SS     ?S     SS  ?g         ?S  7»     •?»  7S  7»  ?Z  ?S  fS     ?S  »  TS  ?g  » 


MERRY 


SOSfl££iSB  r<z  S£  «    fi£    ft£  ^  «  ^  s*?* «  ^  «  «  1 


N 
E 

w 


CHRISTMAS 


TO  /ILL  AFFILIATED 
PUBLISHERS 

Whose  music  is  the  finest  in 
the  world 

.  .  .  .  a  wealth  of  it  for  every 
occasion  and  need. 


Y 
E 
A 
R 


TO  ALL  ADVERTISING 
AGENCIES  AND  ADVERTISERS 

I 

Smart  showmen  and  salesmen 

Who  use  SESAC  music 
profitably. 


FROM 


SESAC,  Inc 


475  Fifth  Ave. 
New  York  17,  N.  Y. 


VOL.  49,  NO.  55 


NEW  YORK.  THURSDAY.  DECEMBER  22,  1949 


TEN  CENTS 


FCC  ASKED  FOR  FULL  HEARING  ON  FM 


New  Sales  Approach 
Stressed  By  Woods 


ABC's  "bold  thinking"  which  has 
made  network  radio  available  to  the 
smaller  advertiser,  the  regional  ad- 
vertiser, and  the  seasonal  advertiser 
through  new  sales  procedure  is  an 
outstanding  phase  of  the  network's 
1949  activity,  according  to  Mark 
Woods,  ABC  president,  in  his  year- 
end  statement  for  the  current  year. 

Woods  said  that  these  new  sales 
procedures  include  sale  of  time  in 
less  than  13-week  cycles;  the  25  and 
5  plan  whereby  an  advertiser  can 
buy  25  minutes  of  time  in  the  morn- 

(Continued  on  Page  31 

Sun  Oil  Co.  Renews 
News  Program  On  NBC 

Sun  Oil  Co.  has  renewed  "Three 
Star  Extra"  heard  five  times  a  week 
over  NBC  at  6:45  p.m.  (EST)  for 
fifty-two  weeks  effective  January  16, 
it  was  announced  yesterday.  The 
program  originates  from  Washing- 
ton and  features  newsmen  Ray  Hen- 
le,  Felix  Morley,  and  Ned  Brooks. 
Announced  by  Hugh  James,  the 
show  was  introduced  under  Sunoco 
sponsorship  in  September,  1947. 


Mo.  Governor  Honored 
By  Advertising  Club 

St.  Louis — A  life  membership  to 
the  St.  Louis  advertising  club  was 
presented  to  Forrest  Smith,  gover- 
nor of  Missouri,  by  C.  L.  Thomas, 
president  of  the  club,  general  man- 
ager of  KXOK  and  KXOK-FM, 
St.  Louis,  and  president  of  Transit 
Radio,  Inc.  The  presentation  took 
place  at  the  Advertising  Club's  46th 
annual  Christmas  party,  Tuesday 
(Continued  on  Page  5) 


What's  The  Copy? 

WWDC  was  the  lucky  winner 
yesterday  of  one  station  break, 
valued  at  $60.  on  WTOP.  Both 
are  Washington  stations.  The  sta- 
tion break  was  offered  as  a  prize 
to  any  acceptable  advertiser  as 
part  of  the  Advertising  Club  of 
Washington's  annual  Xmas  af- 
fair. The  winner  of  the  award 
was  Norman  Reed,  WWDC  pro- 
gram manager. 


Christmas  Spirit 

The  National  Broadcasting 
Company  will  change  its  station 
break  call  sign,  for  the  one  night 
only,  on  Christmas  Eve  when  an- 
nouncers will  say  "This  is  NBC, 
the  Night  Before  Christmas." 


Radio  Advertising 
Approved  By  BBS 


"Very  few"  of  the  275  misleading 
advertising  complaints  in  the  men's 
wear  field  received  by  the  Better 
Business  Bureau  in  the  first  ten 
months  of  1949  were  traceable  to  ra- 
dio, according  to  Richard  Patterson, 
public  relations  director  of  the  bur- 
eau. Patterson  said  that  most  com- 
plaints were  traced  to  other  media, 
especially  newspapers. 

Of  the  complaints  on  radio  adver- 
tising received,  Patterson  continued, 
only  about  25  per  cent  came  directly 
to  the  Bureau  from  consumers.  The 
greater  majority,  he  said,  came  from 
(Continued  on  Page  2) 


Name  Olive  Head  Of  CBC 
Engineering  Department 

Montreal — Gordon  W.  Olive,  na- 
tive Montrealer  who  built  his  first 
radio  transmitter  as  an  experiment 
at  his  home  in  1912  has  been  ap- 
pointed CBC's  first  director-general 
of  engineering  services.  Appoint- 
ment of  the  51-year-old  executive, 
was  announced  by  Dr.  Augustin  Fri- 
gon,  general  manager. 

Olive  is  succeeded  as  chief  engi- 
neer by  Alphonse  Ouimet,  also  of 

(Continued  on  Page  4) 


NAB  And  Armstrong  Want  To  Discuss 
All  Aspects  Of  Medium's  Future; 
'Minimum  Operating9  Rule  Hit 

Washington  —  The  FCC  was  advised  yesterday  by  both 
NAB  and  Dr.  Edwin  H.  Armstrong  to  call  a  full-dress  hearing 
on  the  whole  problem  of  the  future  of  FM.  In  the  meantime, 
dozens  of  FM  broadcasters  filed  objections  to  the  Commis- 
sion's proposal  to  stretch  the  minimum  operating  hours 
provision  of  the  FM  regulations. 

Dr.  Armstrong  said  the  Commission  owes  it  to  the  public 
to  call  a  hearing  "to  determine  why  the  benefits  of  FM 
broadcasting  are  not  being  made  available  to  the  public, 
except  to  a  very  limited  extent." 

The  malady  from  which  FM  suffers,  he  said,  "has  deeper 
causes  than  merely  a  limited  number  of  broadcasting  hours ; 
and  the  Commission's  proposed  amendment  is  directed  at 
the  sympton  rather  than  the  disease." 

The  inventor  of  FM  said  the  Commission  can  blame 

one  but  itself  for  the  fact  that 
has  been  denied  the  public.  He 
plained  that  he  does  not  mean 
present  Commission  membership, 
but  that  the  Commission  of  today 
must  share  responsibility  if  it  learns 
the  facts  and  does  not  act  on  them. 
"The  Commission,"  he  said,  "has 
(Continued  on  Page  8) 


Fly  Gives  Testimony 
At  Slate  Hearing 


Daily  broadcasts  in  Grand  Central 
Terminal  violate  "the  right  to  be 
left  alone,"  James  L.  Fly,  former 
chairman  of  the  FCC  said  yesterday 
at  a  New  York  State  Public  Service 
Commission  hearing  on  complaints 
of  the  system. 

The  hearing  was  ordered  by  the 
FCC  last  week  at  their  offices  in  the 
Woolworth  Building  after  many  per- 
sons had  registered  their  disapproval 
of  the  broadcasts.  Fly  was  the  first 
witness  and  his  statement  brought 
applause  from  the  more  than  100 

(Continued  on  Page  5) 


Negotiations  For  Mutual 

By  MGM  Are  Terminated 


Negotiations  for  the  purchase  of 
the  facilities  of  the  Mutual  Broad- 
casting System  by  Hollywood  film 
company  Metro  -  Goldwyn  -  Mayer, 
Inc.,  "fell  through"  last  week  at  the 
meeting  of  Mutual's  board  of  direc- 
tors in  Chicago,  it  was  revealed  yes- 
terday to  Radio  Daily  by  Bertram 
Lebhar,  Jr.  director  of  WMGM,  New 
York.  He  said  that  negotiations, 
which  had  been  in  progress  for 
three  weeks,  were  originally  propo- 


sed  by  Mutual   broadcasting  web. 

Lebhar  said  the  deal  fell  through 
because  MBS  was  unable  to  "firm" 
its  end  of  the  bargain  and  that  no 
deal  between  MBS  and  MGM  was 
now  possible  even  if  the  network 
were  to  seek  to  reopen  discussions 
with  modifications  in  their  bargain- 
ing position. 

WMGM,  New  York,  is  an  affiliate 
corporation  of  Loew's,  Inc.,  which 
(Continued  on  Page  4) 


no 

FM 
ex- 
the 


Radio-TV  Programs 
Cited  For  Awards 


Recommendations  for  the  George 
Foster  Peabody  radio  and  television 
awards  of  1949  have  been  submitted 
to  the  national  board  by  the  South- 
ern California  committee.  The  group 
listed  two  selections  in  each  of  seven 
radio  categories  and  four  in  televi- 
sion. No  selection  was  made  for  an 
eighth  category,  that  program  or 
series  of  programs  inaugurated  and 
(Continued  on  Page  4) 


Special  Event 

Broadcast  of  the  Christmas  Day 
mass  from  the  Church  of  the  Na- 
tivity in  Bethlehem  through  the 
medium  of  shortwave  has  been 
arranged  by  WHOM.  New  York, 
as  a  public  service  feature.  The 
broadcast  of  the  mass  will  be 
heard  on  Saturday  at  4:30  p.m. 
with  the  announcements  in  Ara- 
bic, mass  in  Latin  and  the  ser- 
mon in  English. 


2 


RADIO  DAILY 


Thursday,  December  22,  1949 


Vol.  49,  No.  55      Thur  ,  Dec.  22,  1949      10  Cts. 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH     :    Business  Manager 


Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  AlicOEjte, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
vear;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily, 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
C;.<ble  address:  Radaily,  New  York. 

WEST  COAST  OFFICES 
Allen   Kushner.  Manager 
6425  Hollywood  Blvd.        Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tata.  Manager. 
612  N.  Michigan  Ave. 
Phone:  Superior  7-1044 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg.. 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postofnce  at  New  York,  N.  Y., 
under  the  act  of  March  3,  1879. 


FINANCIAL 


(December  21) 


NEW  YORK  STOCK  EXCHANGE 

Net 

High    Low    Close  Chg. 

  8^8       83/8       8  3/8   

173/4     173/g  173/8   

1457/8  144V2  14434  —  l',4 
271/g    263,4    263/4  —  1/4 


ABC 

Admiral  Corp 
Am.  Tel.  &  Tel. 
CBS  A 
CBS  B 

Philco   

RCA  Common 
Stewart-Warner 
Westinghouse 
Westinghouse  pfd. 
Zenith  Radio 


27 

31% 
125/8 
12 

311/4 
1041  a 

323/4 


27 

311/4 
123  8 
12 
31 
102 
32 


27      —  1 

31 1/4  — 

125/8 


12     —  i/8 

31 1/8   

1041,8    I    21 8 

32   


NEW  YORK  CURB  EXCHANGE 
Hazeltine  Corp.        1634    163/s    163-8  —  l/8 
Nat.  Union  Radio       2'/2      21/2      21/2  . 

OVER  THE  COUNTER 

Bid 

DuMont  Lab   14'2 

Stromberg-Carlson  11 


Asked 
15  V, 
121/4 


Sheriff  Pens  Disclaimer 

L.  C.  Boies,  sheriff  of  Maricopa 
county,  Phoenix,  Arizona,  disclaimed 
being  a  signatory  to  a  letter  in  sup- 
port of  KOY,  in  a  telegram  to 
Radio  Daily  yesterday.  "Purported 
signature  is  not  mine.  Allegations 
in  letter  are  not  consistent  with 
facts.  Heartily  deplore  my  name  be- 
ing used  in  such  reprehensible  and 
unauthorized  manner,"  the  sheriff 
said. 


WANTED 

Experienced  salesman  with  car.  ABC  af- 
filiate in  good  Rocky  Mountain  secondary 
market.  Photo  required  with  complete 
resume.  Write  Box  296,  RADIO  DAILY, 
1501  Broadway,  N.  Y.  C. 


xrnos  PRomonon 


Flagpole  Sitter  Wanted 

Coral  Gables,  Fla. — Miami  news- 
papers carried  an  unusual  classified 
ad  this  Xmas  season  —  one  that 
heralded  the  beginning  of  a  new 
WTTT  promotion.  Under  "Help 
Wanted"  WTTT  advertised  for  a 
flagpole  sitter.  The  sitter  was  then 
perched  on  flagpole  in  downtown 
Miami  for  the  next  two  weeks, 
watching  for  the  arrival  of  Santa 
Claus.  A  platform,  for  the  sitter, 
was  rigged  up  and  equipped  for  the 
convenience  of  the  person  hired. 
WTTT  will  broadcast  from  atop  the 
flagpole  throughout  the  day  from 
now  until  Christmas,  featuring  in- 
terviews between  the  flagpole  sitter 
and  passersby. 


Remembers  Lady  Time  Buyers 

An  effort  to  boost  local  products 
by  WAZL  in  Hazleton.  Pennsyl- 
vania, almost  resulted  in  lady  time 
buyers  receiving  shirts  as  pre- 
Christmas  gifts.  Vic  Diehm  decided 
to  boost  the  shirts  made  locally, 
but  discovered  when  he  asked  for 
sizes,  that  many  of  the  buyers  were 
ladies.  The  day  was  saved  by  send- 
ing the  women  two  pounds  of  candy 
— also  manufactured  in  Hazleton. 


Party  At  WMGM 

WMGM  will  hold  its  annual 
Christmas  party  for  underprivileged 
children  in  New  York  City  at  the 
Forest  Neighborhood  House  in  the 
Bronx  on  Thursday.  December  22. 
Eileen  O'Connell,  mc  on  the  WMGM 
For  Children  Only  program,  will 
present  an  array  of  stars  and  Santa 
Claus  at  the  settlement  house.  Toys 
and  refreshments  will  be  distributed 
to  the  children. 


Hill  Series  Begins  Monday 

Edwin  C.  Hill,  signed  for  sponsor- 
ship by  Miles  Laboratories  earlier 
this  week,  will  premiere  his  five- 
minute,  five-a-week  news  program 
over  ABC  one  week  earlier  than 
previously  had  been  announced,  ac- 
cording to  an  ABC  spokesman.  Pro- 
gram will  bow  Monday,  Dec.  26  and 
will  be  sustaining  for  the  first  week. 


Another  Bonus  At  Valentino 

Thomas  J.  Valentino,  Inc.,  has  dis- 
tributed a  bonus  to  its  employees 
depending  on  their  length  of  service 
for  the  tenth  year  without  interrup- 
tion. The  company  is  engaged  in 
pressing  and  processing  records  for 
radio  stations  and  independent  rec- 
ord companies. 


RCA  INSTITUTES,  INC. 

A  Service  of 
Radio  Corporation  of  America 
One  of  the  leading  and  oldest  sehools 
of  Radio  Technology  in  America,  of- 
fers its  trained  Radio  and  Television 
technicians  to  the  Broadcasting  In- 
dustry. 

Our   graduates  have 
1st  Class  Telephone  License. 
Address  inquiries  to 
Placement  Director 
RCA  INSTITUTES,  Inc. 
350  W.  4th  St.,  New  York  14,  N.  Y 


Santa's  Traffic  Jam 

Portsmouth,  Ohio — An  announce- 
ment by  WPAY's  Santa  Claus  that 
only  children  could  call  him  be- 
tween 6  and  8  p.m.  at  his  sponsor's 
store,  jammed  the  department 
stores  switchboard  with  close  to 
500  calls  on  two  nights.  The  plan 
was  discontinued  after  the  two  pro- 
grams because  of  the  volume.  The 
program  is  broadcast  for  a  half-hour 
at  5  p.m.  each  day  except  Sunday. 


Sponsor  Holiday  Shows 

Two  Lawrence,  Mass.  department 
stores  are  sponsoring  hour-long 
special  Xmas  shows  over  WLAW, 
50  kw  ABC  affiliate.  Sutherland's 
store  is  presenting  seasonal  music 
and  readings  in  addition  to  personal 
greetings  from  departmental  heads 
to  friends  and  customers.  Cherry 
&  Webb,  is  presenting  a  similar 
program. 

Santa  Service 

"Headline  Edition,"  ABC's  7  p.m. 
EST  web  news  report  with  on-the- 
spot  pickups,  will  carry  a  running 
commentary  by  newshawk  Ruben 
Gaines  on  the  feverish  activities  of 
Santa  Claus  as  he  prepares  for  his 
annual  Big  Day.  Scheduled  to  start 
at  once,  Gaines  will  be  picked  up 
from  KFAR,  Fairbanks,  Alaska. 


Radio  Advertising 
Approved  By  BBB 


(Continued  from  Page  1) 

competitors  in  the  men's  wear  field. 

The  Better  Business  Bureau  re- 
cently published  a  set  of  "Standards 
for  Advertising  and  Selling  of  Men's 
Wear"  and  last  month  more  than 
fifty  presidents  and  principal  execu- 
tives of  major  men's  wear  retail 
stores  met  in  New  York  to  approve 
the  standards  and  discuss  methods 
for  effective  enforcement.  Radio  re- 
ceived no  special  consideration  in 
these  standards,  and,  according  to 
Patterson,  this  was  directly  an  ef- 
fect of  the  few  complaints  on  radio 
advertising  received  by  the  Bureau. 
Calls  "Policing"  Vital 

Hugh  R.  Jackson,  Bureau  presi- 
dent, told  the  retail  executives  that 
effective  policing  of  the  men's  wear 
advertising  field  required  the  servi- 
ces of  at  least  one  full-time  investi- 
gator and  a  budget  of  $15,000  a  year. 

The  Better  Business  Bureau  re- 
cently lauded  radio  for  its  "valued 
cooperation"  in  stamping  out  the 
door-to-door  "gyp"  canvassers  in 
the  metropolitan  New  York  area. 

During  the  month  of  November 
just  passed,  the  Bureau  received 
2,893  requests  for  protective  infor- 
mation, and  1,482  complaints,  most 
of  which  required  case  work.  These 
figures  represent  a  2  per  cent  in- 
crease over  November,  1948. 


Most  cats  bare  fang  and  claw  to  resist  water.  But  this 
unusual  kitten  really  likes  to  take  a  bath. 

There's  something  unusual,  too,  in  the  Baltimore  radio 
market  and  it  is  Station  W-I-T-H,  the  BIG  independent  with 
the  BIG  audience. 

W-I-T-H  is  unusual  because  it  delivers  so  many  loyal 
listeners  at  such  amazing  low  cost — more  for  fewer  dollars 
than  any  other  station  in  town. 

This  means  you  can  do  BIG  things  with  a  LITTLE  money 
on  W-I-T-H.  So  if  you  want  low-cost  results  from  radio  in 
Baltimore,  get  your  Headley-Reed  man  to  give  you  the  whole 
W-I-T-H  story  today. 


BALTIMORE,  MARYLAND 

Tom  Tinsley,  President  •  Represented  by  Headley-Reed 


•    Thursday.  December  22,  1949 


RADIO  DAILY 


3 


-Bold  Thinking''  In  Sales  Approach 
Best  Bet  For  Radio,  Says  Woods 


(Continued  from  Page  1) 

ing  and  five  minutes  in  the  after- 
noon instead  of 
a  single  30  min- 
ute segment  at 
no  extra  cost; 
and  the  setting 
up  of  "custom 
tailored"  net- 
works for  adver- 
tisers who  need 
only  specific 
market  areas. 

Despite  the 
competition  of- 
fered by  video, 
he  continued,  ra- 
dio has  gone  for- 
W0CDS  ward  as  the 

dominent  mass  medium  of  communi- 
cation in  the  nation.  Set  ownership, 
he  stated,  has  shown  steady  in- 
creases as  have  listening  hours. 

Woods  pointed  out  that  there  are 
now  39,281,000  sets  in  U.  S.  homes 
and  average  listening  per  day  now 
aggregates  4  hours  and  56  minutes. 

He  said  that  recent  studies  show 
that  out-of-home-listening  brings  to 
the  radio  set  the  greatest  audience 
that  any  medium  has  ever  enjoyed. 
For  the  advertiser,  he  pointed  out, 
radio  is  still  the  primary  means  of 
reaching  his  greatest  audience  and 


stated  that  "radio  will  continue  to 
exercise  that  mass  appeal  for  some 
time  to  come." 

Woods  said  that  radio  and  video 
will  work  themselves  into  a  har- 
monious partnership  by  which  the 
advertiser  may  reach  his  fullest  po- 
tential. 

He  said  that  no  new  advertising 
medium  has  ever  completely  sup- 
planted another. 

Woods  predicted  that  1950  billings 
would  maintain  their  present  high 
levels. 

Makes  TV  Forecast 

Speaking  of  television,  Woods 
said  that  the  new  medium  can  look 
forward  with  "fullest  expectation" 
of  assuming  full  stature  as  an  adver- 
tising force,  and  pointed  out  that 
video  had  taken  enormous  strides 
during  the  past  year— in  the  number 
of  sets  in  use;  in  production  of  new 
sets;  in  number  of  stations  on  the 
air;  and  in  the  number  of  markets 
covered. 

As  against  January  1,  1949,  when, 
he  said,  there  were  approximately 
975,000  television  sets  in  use 
throughout  the  country  there  were, 
at  the  close  of  the  year,  approxi- 
mately 3,100,000  sets  and  by  the  end 
of  1950  it  is  conservatively  estimated 
that  there  will  be  6,000,000  sets  in 


use.  Increased  production  has 
brought  about  a  lowering  of  price 
of  television  sets,  bringing  the  mid- 
dle and  lower  income  groups  into 
the  purchase  picture  to  the  extent 
where  approximately  42.6  per  cent 
of  all  sets  sold  today  are  sold  on  the 
installment  plan.  Currently,  set 
manufacturers  are  gearing  produc- 
tion plans  toward  large  screen  sets 
with  emphasis  on  the  production  of 
sets  which  will  market  in  the  $200  to 
$500  bracket. 

Concurrent  with  the  expansion  of 
the  medium,  he  continued,  which, 
as  of  November  1,  1949,  was  cover- 
ing 53  markets  through  91  stations 
in  operation  has  gone  an  increase  in 
average  audience  and  of  average 
viewing  time.  As  of  the  same  date, 
surveys  indicated  that  the  average 
audience  per  set  was  5  persons,  and 
average  viewing  time  was  3.6  hours 
a  day  as  against  3.2  hours  a  year  ago. 

Television's  expansion,  he  pointed 
out,  spectacular  as  it  is,  has  not  been 
accomplished  under  the  most  favor- 
able of  conditions.  While  53  of  the 
nation's  major  markets  are  now  be- 
ing served,  many  of  the  most  im- 
portant regions  are  still  denied  tele- 
vision because  of  the  "freeze"  im- 
posed by  the  FCC  upon  the  granting 
of  licenses  for  new  stations.  Under 


N€UJ  BUSIN6SS 


WGN-TV,  Chicago:  The  Fan- 
Store,  Chicago,  sponsors  "Fair  Teen 
Club,"  Friday,  5:30-6:00  p.m.,  for 
13  weeks.  Ivan  Hill  Advertising, 
Chicago,  handles  the  account.  Peter 
Paul  Inc.,  Naugatuck,  Conn.,  has 
contracted  for  a  weekly  film  an- 
nouncement on  WGN-TV,  for  26 
weeks.  Brisacher,  Wheeler  &  Staff, 
San  Francisco,  handles  the  account. 
Keeley  Brewing  Co.,  Chicago  has 
renewed  three  weekly  one-minute 
film  announcements,  for  52  weeks. 
Schwimmer  &  Scott,  Chicago,  is  the 
agency. 

Will  Return  To  NBC 

Frank  and  Anne  Hummert,  pro- 
ducers of  "David  Harum,"  one  of  ra- 
dio's oldest  serials,  will  return  to  the 
NBC  web  Monday,  January  9  at 
11:45  a.m.  Scheduled  as  a  five-a- 
week  program,  "David  Harum"  will 
be  sponsored  by  B.  T.  Babbitt,  Inc. 


this  "freeze"  great  population  areas 
of  the  country  are  denied  the  oppor- 
tunity of  the  information,  entertain- 
ment, news  and  cultural  programs 
which  television  stands  ready  to 
provide.  It  is  my  earnest  hope  that 
this  restriction  upon  the  further  ex- 
pansion and  development  of  the 
medium  will  be  lifted  during  the 
coming  year  and  that  television  may 
be  made  available  to  the  widest 
audience  possible. 


44%of  all  people  who  listen  to  major  station 

news  in  New  York,  listen  to  WOR's  news! 


this  is  a  jump  of  over  17%  in  WOR's  share 
of  news  listening  since  the  early  part  of  the 
war.  In  fact,  over  9%  more  people  currently 
listen  to  WOR's  newscasts  than  listen  to  the 
average  news  program  on  any  other  major 
New  York  station. 


WOR 


News  sells!  WOR's  news  sells  phe- 
nomenally well.  WOR  has  a  limited 
number  of  top  spots  at  low  prices 
for  you  to  buy! 


that  power-full  station  at  1440  Broadway, 

in  New  York 


4 


RADIO  DAILY 


Thursday.  December  22,  1949 


Radio-TV  Programs 
Cited  For  Awards 


(Continued  from  Page  1) 

broadcast  during  1949  by  a  local  sta- 
tion of  1  kw  or  under  which  made 
an  outstanding  contribution  to  the 
welfare  of  the  community  the  sta- 
tion serves. 

For  stations  with  a  power  of  more 
than  1  kw  making  this  contribution, 
the  committee  nominated  KFWB's 
The  Only  Good  Indian  and  The  Lis- 
tener Talks  Back  on  KFMV. 

Howard  K.  Smith  and  Meet  the 
Press  were  both  listed  as  first  choice 
for  the  outstanding  reporting  and  in- 
terpretation of  the  news  category. 
For  outstanding  entertainment  in 
drama,  the  Theater  Guild  was  first 
selection  and  the  NBC  Theater, 
second. 

The  New  York  Philharmonic  and 
the  Telephone  Hour  were  the  one 
and  two  choices  respectively  in  mu- 
sic. Symphonies  for  Youth  was  first 
selection  in  educational  programs 
with  Invitation  to  Learning  in  sec- 
ond place.  Symphonies  for  Youth 
also  placed  first  for  outstanding  chil- 
dren's programs  and  Once  Upon  A 
Time  was  runner-up. 

For  international  understanding, 
the  committee  chose  the  NBC  Unit- 
ed Nations  project  first  and  Return 
to  Thanksgiving,  second. 

In  television,  Know  Your  Schools 
and  John  Kiernan's  Kaleidoscope 
were  named  in  education.  The  Phil- 
co  Television  Playhouse  and  Ed 
Wynn  were  selected  for  entertain- 
ment. 

The  Ford  Newsreel  and  Weather 
Report  received  first  spot  in  the 
news  category  and  for  children's 
programs,  Time  for  Beany  was  first 
with  Kukla,  Fran  and  Ollie,  second. 

The  chairman  of  the  committee  is 
Mrs.  Clara  Logan  who  is  president 
of  the  Southern  California  Associa- 
tion for  Better  Radio  and  Television. 


Name  Olive  Head  Of  CBC 
Engineering  Department 

(Continued  from  Page  1) 

Montreal,  recognized  technical  auth- 
ority on  television. 

Olive's  appointment  comes  at  a 
time  when  the  CBC  is  planning  to 
add  television  to  its  work  in  AM, 
FM  and  shortwave  broadcasting.  He 
has  been  interested  in  development 
of  radio  since  his  youth. 


AVAILABLE 

Chief  Engineer's  job  on  aggressive  2S0  watt 
Rocky  Mountain  ABC  affiliate  opens  De- 
cember 31.  Must  be  combination  man  and 
have  car.  Send  disc  and  photo  with  com- 
plete details  in  application  letter  to  Box 
294,  RADIO  DAILY,  1501  Broadway,  N.Y.C. 


AC  -  DC  Transcription  Players 
Tape,  Wire,  Disc  Recorders 
Sales-Rentals-Service 

MILLS  RECORDING  CO. 

161  N.  Michigan  Ave. 
Chicago,  III.  De  2-4117 


Man  About  Manhattan.  .  .  I 

•  •  •  UP  AND  DOWN  THE  STREET:  Bea  Wain  and  Andre 
Baruch  repay  Ted  Husing  an  old  debt  when  they  pinch-hit  for  "the  old 
master"  for  3  weeks  starting  on  the  26th.  It  was  only  a  year  or  so  ago 
when  Ted  batted  for  Andre  on  his  "Mr.  &  Mrs.  Music"  session  when 
latter  was  bedded  with  a  leg  injury.  .  .  .  Send  Tom  Slater  congrats  at 
Ruthrauff  &  Ryan.  The  lad's  been  upped  to  a  veep.  .  .  .  While  you're 
in  the  mood  to  send  congrats,  add  Walter  Kiernan  to  your  list.  His 
zingy  five-minute  daily  series  came  up  with  a  big  3  on  the  latest  Hooper 
— and  the  stanza  is  only  two  months  old.  (And  don't  throw  away  that 
pen  yet.  While  you're  still  writing,  drop  a  line  to  ABC  and  tell  'em  to 
line  up  a  big  nite-time  variety  show  for  Walter  to  emcee.  Quote  the 
col'm  and  tell  'em  Walter's  only  wonderful)  .  .  .  Best  news  of  the  week 
is  the  report  that  the  FitzG's  (Ed  &  Pegeen)  are  gonna  go  coast-to-coast 
with  their  daily  chatter.  Their  trivia  is  almost  as  delightful  as  they 
themselves  are.  .  .  .  "Strike  It  Rich"  due  to  come  back  to  the  airwaves 
right  after  the  turn  of  the  year.  Walter  Framer,  as  always,  will  produce, 
direct  and  write.  .  .  .  John  Tillman  ponders  on  how  times  have  changed. 
We  used  to  save  for  a  rainy  day — now  we're  waiting  for  a  rainy  day 
to  save  us. 

ft        ft        ft  ft 

•  •  O  Arthur  Van  Horn  put  on  a  plea  last  Sunday  on  his 
"Heart  Beat  in  the  News"  stanza  for  a  4-and-y2  year  old  girl 
who  was  suffering  from  a  rare  blood  disease  and  who  needed  a 
pint  a  day  to  remain  alive.  Within  the  hour  39  calls  came  through 
with  pledges  amounting  to  over  100  pints.  But  what  must  amaze 
WOR  as  much  as  it  does  Art  is  the  fact  that  one  of  the  calls  came 
in  from  Ypsilante,  Mich. — and  "Heart  Beat"  is  only  a  local 
program, 

ft        ft        ft  ft 

•  •  •  Seems  we've  been  all  wrong  about  Ed  Gardner's  'woes' 
down  in  Puerto  Rico.  Like  most  of  the  scribes  around  town,  we've  been 
bombarded  with  tales  of  his  mounting  troubles — such  as  unhappiness 
of  the  cast  and  writers  plus  Petrillo's  threat  to  step  in  and  force  him 
to  import  musicians  from  the  States.  We  just  got  it  first-hand  from  his 
director-producer.  Jack  Cleary,  that  all  these  reports  are  just  so  much 
eyewash.  Talk  of  bringing  musicians  in  from  Florida  is  absurd,  contends 
Jack,  as  there  are  plenty  of  AFM  musicians  down  there.  As  for  the  cast 
being  unhappy,  that's  equally  ridiculous,  he  asserts.  "Why  even  Finne- 
gan  (Charlie  Cantor)  is  going  to  night  school  now  to  learn  Spanish," 
he  sez. 

ft        ft        ft  ft 

•  •  •  IN  ONE  EAR:  The  United  Hospital  Fund  Christmas 
Eve  show  on  WPIX  should  be  one  of  the  outstanding  events  of 
the  season.  Every  important  headliner  in  town  is  volunteering 
his  services  for  the  marathon  program.  .  .  .  Frankie  Carle  opens 
at  the  Hotel  Staffer's  Cafe  Rouge  on  the  26th  for  the  6th  straight 
year.  With  him  will  be  his  vocalist-daughter,  Marjorie  Hughes, 
who  like  her  famous  Dad,  is  also  a  solo  recording  star  on  the 
Columbia  label. 

ft        ft        ft  ft 

•  •  •  NOBODY  EVER:  Approached  the  all-night  music  show  as 
prepped  for  WJZ  by  Kent-Johnson.  .  .  .  Had  the  all-round  dance  band 
quality  of  the  late  Hal  Kemp's  crew  of  1934.  .  .  .  Comes  close  to  Frances 
Longford's  peak  version  of  "I'm  in  the  Mood  for  Love."  .  .  .  Saw  a 
television  fight  with  the  thrills,  class  and  excitement  of  the  second  Pep- 
Saddler  clash.  .  .  .  Gave  nightly  baseball  scores  with  the  flowing  ease 
of  Paul  Douglas.  .  .  .  Wore  a  double-breasted  vest  with  the  aplomb  of 
Adolphe  Menjou.  .  .  .  Gave  quiz  shows  and  audience  participation 
airers  the  lift  supplied  by  Ralph  Edwards. 


M-G-M  Not  Buying 
Mutual's  Facilities 


(Continued  from  Page  1) 

is  also  the  parent  corporation  of 
Metro  -  Goldwyn  -  Mayer,  Inc.,  and 
KMGM-FM,  Los  Angeles.  Licensee 
which  operates  WMGM  is  the  Mar- 
cus Loew  Booking  Agency. 

In  an  office  memorandom  ad- 
dressed to  all  Mutual  employees,  re- 
leased to  Radio  Daily  by  the  web's 
press  department,  Frank  White, 
MBS  president,  said: 

"...  Over  a  period  of  time,  we 
have  had  discussions  with  MGM  re- 
garding the  possibility  of  some  form 
of  joint  program  production  ar- 
rangement. There  is  nothing  in  con- 
templation which  need  give  any 
member  of  our  staff  concern  from  a 
security  standpoint.  I  am  most  anx- 
ious that  this  premature  report  of 
preliminary  discussions  should  raise 
no  question  in  your  mind  as  to  the 
future  of  Mutual  and  of  its  staff. . . ." 

Major  stockholders  of  coopera- 
tively owned  MBS,  all  of  whom  op- 
erate stations  in  their  respective 
cities  are:  The  Yankee  Network 
with  headquarters  in  Boston;  The 
Chicago  Tribune  which  operates 
WGN  in  the  Windy  City;  Don-Lee 
web  on  the  west  coast;  United 
Broadcasting  Co.  with  offices  in 
Cleveland;  station  CKLW  in  Detroit; 
and  Gimbel  Brothers  in  Philadel- 
phia which  operates  station  WIP. 

Ted  Striebert,  Mutual's  chairman 
of  the  board  and  president  of  WOR. 
the  web's  New  York  flag  station,  is- 
sued, through  WOR's  press  depart- 
ment, a  terse  "No  comment"  state- 
ment. He  said,  however,  that: 

"WOR  has  no  intention  of  getting 
out  of  Mutual,  and  WOR  is  not  for 
sale." 


Stork  News 

Frank  Chizzini  of  the  NBC  sales 
department  is  a  proud  and  beaming 
father  today.  A  daughter  was  born 
to  Mrs.  Chizzini  yesterday  at  the 
Caledonian  Hospital  in  Brooklyn. 


WEVD 
117-119  W.  46  St 
HENRY  GREENFIELD,  Mg.  Director  H.Y.IS 


Thursday,  December  22,  1949 


RADIO  DAILY: 


Fly  Gives  Testimony 
At  State  Hearing 


(Continued  from  Page  1) 

speclators.  The  presiding  commis- 
sioner, George  A.  Arkwright,  asked 
the  persons  to  refrain  from  further 
applause. 

Harold  Ross,  editor  of  the  New 
Yorker  magazine  which  has  waged 
a  fight  against  the  terminal  pro- 
grams of  music  and  commercials, 
said  the  employees  of  Grand  Cen- 
tral "must  be  going  slowly  nuts" 
because  of  the  broadcasts.  He  added 
that  amplifying  systems  on  trains 
will  soon  be  used  for  the  broadcasts. 

Kenneth  F.  Stone,  assistant  gen- 
eral counsel  of  the  New  York  Cen- 
tral Railroad  told  the  PSC  that  a 
poll  had  shown  85.4  per  cent  of  the 
public  liking  the  broadcasts  and 
only  11.3  per  cent  against  them. 
Replied  Ross:  "I  know  of  another 
poll  taken  by  an  outfit  called  Datum 
Diggers,  who  found  86.4  per  cent  of 
the  persons  questioned  didn't  like 
it."  Ross  added  "The  huckster  has 
a  foot  in  the  door." 

Called  Medically  Dangerous 

Dr.  Harold  J.  Harris,  a  psychia- 
trist, said  the  broadcasts  "could  be 
the  straw  that  broke  the  camel's 
back."  Ulcers,  hypertension  or  other 
illnesses  due  to  rage  and  hostility 
could  be  produced  by  them,  he  con- 
tinued. 

Other  persons  testified  against 
the  programs  with  the  exception  of 
Ralph  A.  Brooks,  who  represented 
the  Commerce  and  Industry  Asso- 
ciation of  New  York.  His  group  op- 
posed the  intervention  of  the  PSC, 
he  said,  because  it  would  comfort 
those  "who  would  have  a  collec- 
tivist  government  regulate  and  con- 
trol every  aspect  of  our  economic 
and  social  life." 

The  hearings  started  at  10  a.m. 
and  were  adjourned  at  about  4  p.m. 
until  10:30  today. 


Two  College  Workshops  Start 

Burlington,  Vt. — A  radio  work- 
shop for  students  at  St.  Michael's 
College  of  Winooski  and  Trinity 
College  of  Burlington  has  been 
opened  this  week.  The  youngsters 
were  placed  in  all  phases  of  the  sta- 
tion's operations  from  programming 
to  the  workings  of  the  5  kw  trans- 
mitter. Milton  Slater,  WCAX  pro- 
gram director,  and  James  Tierney, 
chief  engineer,  supervised  the  work- 
shop. 


For  The  First  Lady 

Margaret  Truman's  selections 
on  the  "Carnegie  Hall"  program 
Tuesday  were  broadcast  only  on 
ABC  stations  east  of  Cleveland, 
Ohio.  For  a  while  it  seemed  that 
Mrs.  Truman,  home  in  Independ- 
ence, Mo.,  would  be  on  the  out- 
side. But  ABC's  prexy  Mark 
Woods  arranged  a  pickup  by 
KCMO,  web  atfiliate  in  Kansas 
City,  in  order  that  the  First  Lady 
might  hear  her  daughter. 


Thesaurus  Complimented 
On  Xmas  Bonus  Program 

Thesaurus  has  received  much  fa- 
vorable comment  on  its  special 
bonus  Christmas  show  from  sub- 
scribers to  the  library  service,  which 
recently  has  become  a  member  of 
RCA  Division.  Telegrams  and  let- 
ters, praising  the  program  for  its  in- 
spirational value  and  announcing 
widespread  local  sponsorship,  have 
been  pouring  into  RCA  Recorded 
Program  Services  headquarters. 

The  show,  titled  "A  Christmas 
Visit  With  Ted  Malone,"  is  a  half- 
hour  open-end  program  based  on 
the  meaning  and  music  of  the  holi- 
day season.  Starring  Ted  Malone, 
nationally  -  known  radio  network 
story  teller,  as  narrator,  the  pro- 
gram features  Richard  Leibert,  Ra- 
dio City  organist,  and  the  Church 
In  The  Wildwood  Choir,  a  brand 
new  group  in  Thesaurus. 

Music  is  provided  by  a  full  con- 


Bidwell  Named  V.-P.,  On 
Benton  &  Bowles  Agency 

M.  Oakley  Bidwell  has  been  elec- 
ted a  vice-president  of  Benton  & 
Bowles,  it  is  announced  by  Clarence 
B.  Goshorn.  president  of  the  agency, 
and  is  assuming  duties  of  an  account 
supervisor  on  General  Foods  adver- 
tising. 

Bidwell  came  to  Benton  &  Bowles 
in  1945,  and  has  been  account  execu- 
tive on  various  General  Foods  ac- 
counts, including  Gaines,  Certo  and 
Sure-Jell.  During  the  war  he  served 
in  the  Pacific  with  the  army,  attain- 
ing the  rank  of  colonel.  Before  en- 
tering the  army,  Bidwell  was  adver- 
tising manager  for  Serutan. 


cert  orchestra  under  the  baton  of 
Ben  Ludlow,  musical  director  of  the 
"Mr.  Feathers"  radio  show,  and  the 
producer  is  Bert  Wood,  program 
manager  of  RCA  Recorded  Program 
Services. 


Governor  Honored 
By  Advertising  Club 


(Continued  from  Page  1) 

December  20,  in  the  Gold  Room  of 
the  Jefferson  Hotel,  attended  by 
more  than  1,000  persons.  The  gov- 
ernor received  a  gold-plated  card 
symbolic  of  the  life  membership  in 
the  club. 


KCNA  Joining  ABC 

West  Coast  Bureau  of  RADIO  'DAILY 
Hollywood — KCNA,  Tucson,  Ariz- 
ona, joins  ABC  Pacific  group,  Janu- 
ary 1.  Wayne  Sanders,  manager,  an- 
nounced. Licensed  owner  of  outlet 
is  Catalina  Broadcasting  Co.  Station, 
a  250-watter,  has  received  construc- 
tion permit  from  FCC  to  increase  to 
5,000  watts  days:  1,000  watts  nights, 
on  580  kc. 


fW<l  pwofj  ok  WTAG 

WORCESTER 
DOMINATION 


6 


RADIO  DAILY 


Thursday,  December  22,  1949 


PLUG  T  U  n  E  5 


On  Records  and  Transcriptions 

TELL  ME  WHY 

RYTVOC,  Inc. 

1585  Broadwoy       New  York  19,  N.  Y. 


"HUSH  LITTLE  DARLIN' " 

Recorded  By 
Perry  Como  Eddy  Howard 

Dick  Haymes        Curt  Massey 
Kay  Kyser  Jerry  Falligant 

MICHAEL  MUSIC  CO.,  Inc. 
1619  Broadway  Jerry  Johnson 

New  York  City  Gen.  Mgr. 


You'll  LUV  this  novelty! 

IT  MUST  BE  L  U  V 

MANOR  MUSIC  COMPANY 

1619  Broadway  New  York  City 


Nothing  Can  Stop  This! 

"FOREVER  WITH  YOU" 

by  the  writer  of  "My  Happiness" 

FORSTER    MUSIC    PUB.,  INC. 

1619  Broadway,  New  York  19,  N.  Y. 
216  S.  Wabash  Avenue,  Chicago  4,  III. 


On  Records  &  Transcriptions 
Billy  Reid's  Latest 

"TOO  WHIT  TOO  WHOO" 

AL  GALL  I  CO  MUSIC  CO.,  INC. 
501  Madison  Ave.       New  York,  N.  Y. 


Revival  of  a  Million  Copy  Hit! 

"AM  I  WASTING 
MY  TIME  ON  YOU 

STASNY  MUSIC  CORP. 

1619  Broadway  New  York  City 


rr 


THE  OLD 
MASTER  PAINTER 


recorded  by 
PHIL  HARRIS  RCA  Victor 

RICHARD  HAYES  Mercury 
DICK  HAYMES  Decca 
SNOOKY  LANSON  London 
PEGGY  LEE-MEL  TORME,  Capitol 
JACKIE  PARIS  National 
FRANK  SINATRA  Columbia 
with  othert  to  follow 


ROBBINS  MUSIC  CORPORATION 


WORDS  A\i>  MUSIC 


By  PINKY  HERMAN 


•  •  •  MERRY  CHRISTMAS  AND  HAPPY  NEW  YEAR— to  you. 
you  and  most  especially  YOU.  .  .  .  with  songs  like  "Santa  Clous  Is 
Comin'  To  Town,"  "Jingle  Bells,"  "White  Christmas,"  "Silent  Night," 
"Adeste  Fidelis,"  "Jolly  Old  St.  Nicholas."  "That's  What  I  Want  For 
Christmas,"  "I  Want  An  Old  Fashioned  Christmas,"  "Little  Star  Of 
Bethlehem,"  "That  Christmas  Feeling,"  "Rudolph,  The  Red-Nosed  Rein- 
deer," and  about  a  thousand  and  one  other  Yuletide  melodies,  the 
spirit  of  good  cheer  and  good  will  towards  men  permeates  the  atmos- 
phere. .  .  .  our  only  regret  is  that  this  wonderful  feeling  is  with  us  for 
a  week  or  ten  days  instead  of  dominating  our  thoughts,  words,  deeds 
and  habits  EVERY  DAY  OF  EVERY  YEAR. 

&        ft        ft  ft 

•  •  •  TIN  PAN  ALLEY  OOPS:  — Duchess  Music  Corpora- 
tion should  have  a  1950  hit  in  "The  Wedding  Samba,"  written 
by  A  Ellstein,  Allan  Small  and  J.  Liebowitz.  .  .  .  though  recorded 
several  years  ago  on  Decca  by  Ethel  Smith,  this  waxery  has  just 
released  a  new  version  by  Carmen  Miranda  and  the  Andrews 
Sisters  which  is  just  what  the  tune  needed.  ...  •  BMI  has  just 
published  "That  I  Gotta  See,"  a  rhythmic  novelty  penned  by 
Bob  (Dick's  Brother)  Haymes  and  Marty  Clarke.  .  .  .  incidentally 
Bob's  current  smash  ditty  is  Michael  Music's  "Hush  Little 
Darlin'."  ...  f  Al  Gallico's  follow  up  to  his  initial  song  success, 
"Blue  For  A  Boy,  Pink  For  A  Girl,"  is  an  importation  from 
England,  "Too  Whit  Too  Whoo."  .  .  .  tune  was  written  by  Bill 
Reid,  writer  of  the  hits,  "The  Gypsy"  and  "Tree  In  the  Meadow." 
...  •  "I've  Got  Tears  In  My  Ears"  (From  Lyin'  on  my  back 
in  my  bed  while  I  cry  over  you)  is  the  title  of  the  new  Feist 
plug  tune.  .  .  .  number  was  originally  published  by  the  writer, 
Harold  Barlow  who  turned  it  over  to  Harry  Link.  ...  •  Ace 
NBCommentator  Kenneth  Banghart  squired  Faye  Emersion  to 
"Gentlemen  Prefer  Blondes"  Saturday  Nite.  .  .  .  (new  twosome?) 

ft        ft       ft  ft 

•  •  •  Pickwick  Music,  which  acquired  the  Milton  Weil  catalogue, 
will  revive  the  smash  oldie,  "After  I  Call  You  Sweetheart"  (How  Can 
I  Call  You  Friend)  penned  by  Bernie  Grossman  and  Little  Jack  Little. 
.  .  .  •Betty  O'Leary  and  her  daughter  Jo  Ann  Paul  will  portray  'mother 
and  daughter'  in  the  NBChristmas  Eve  presentation  of  "According  To 
Joseph."  (perfect  casting,  no?)  ...  •  The  way  the  tune  "If  I  Had  A 
Million  Dollars"  is  selling,  looks  like  the  composers  may  get  their  wish. 
...  •  Patt  Barnes,  WJZ  platter  spinner,  raconteur  and  wit,  has  been 
invited  to  address  the  Chicago  Radio  Management  Club  next  month. 
...  •  The  Johnstone-Montei  ballad,  "Crocodile  Tears,"  is  starting  to 
go  places.  .  .  .  number  was  cleffed  by  Jimmy  MacDonald  and  Billie 
Weber.  ...  •  Helen  Dallam,  music  teacher  in  Columbus,  Ohio,  has 
composed  several  books  of  songs  for  children  which  rate  the  attention 
of  recording  execs.  ...  •  Arden  E.  Swisher,  for  the  past  ten  years 
associated  with  the  Cowles  Network,  is  the  writer  of  "Mabuhay," 
published  by  Mogul  Music  and  recorded  for  Mercury  by  Richard  Hayes. 
...  •  Kenneth  F.  Nelson,  California  composer,  has  set  stirring  music 
to  the  "Pledge  of  Allegiance"  which  is  published  by  Century  Songs. 

ft        ft        ft  ft 

•  •  •  ON  AND  OFF  THE  RECORD:  — (Blue  Barron's  latest 
waxing  for  MGM,  a  coupling  of  "Big  Movie  Show  In  The  Sky" 
from  the  Broadway  musical  "Texas'  LiT  Darlin' "  and  "Mister 
Disk  Jockey,"  is  a  pancake  that  will  get  plenty  of  attention 
from  deejays.  .  .  .  Bobby  Beers,  former  vocalist  with  Lawrence 
Welk  comes  thru  with  a  fine  vocal  effort  supported  by  a  choral 
group.  ...  •  Victor  can't  miss  with  Perry  Como's  platter  of 
two  songs  from  the  Walt  Disney  flicker,  "Cinderella,"  namely 
"A  Dream  Is  A  Wish  Your  Heart  Makes"  and  "Bibbiddi-Bobbiddi- 
©oo."  .  .  .  Carson  Robison  who  was  re-signed  last  week  by  MGM, 
rounds  out  his  25th  year  as  a  recording  artist,  cutting  his  initial 
record  for  Victor  back  in  1925.  .  .  .  •  Eddie  "Gin"  Miller's 
Rainbow  platter  of  "Music  Music  Music,"  could  be  a  sleeper. 


PLUG  TUI1ES 


Give  Me  Your 
Hand 

LAUREL  MUSIC  CO. 
1619  Broadway  New  York  City 


Bing    Crosby,    Grade  Fields, 
Sammy    Kaye,    Johnny  Des- 
mond, Jo  Stafford,  Doris  Day 
Are  All  On 

THE  LAST  MILE  HOME 

LEEDS  MUSIC  CORPORATION 


Making  Our  Debut  With  A  Hit! 

"A  NEW  SHADE  OF  BLUES" 

MAYPOLE  MUSIC  CO. 

22  F.  67th  St.        New  York  City 
Phone:  REgent  7-4477 


I  WISH  I  KNEW 

Should  step  right  out  in  front — 
Just  recorded  for  RCA-VICTOR 
by  DOLPH  HEWITT 

ADAMS,  VEE  &  ABBOTT,  Inc. 

216  S.  Wabash  Ave.        Chicago  4,  III. 


WHERE  ARE 
YOU  BLUE  EYES? 

Russ  Morgan  -  Decca  24819 
Merrie  Musette  -  Victor  25-1134 

KNICKERBOCKER  MUSIC  PUB.  INC. 

1619  Broadway  New  York,  N.  Y. 


My  Heart  Goes  With  You 


bv  Thomas  G.  Mohan 


—  ♦  ♦  - 


JAMES  MUSIC,  Inc. 

1650  Broadway       Room  709       N.  T.  C. 


Brand  New  Novelty? 

"If  I  Had  A 
Million  Dollars" 

(I  Would  Give  It  All  to  You) 

TONY  PASTOR'S 

Sensational  COLUMBIA  Record 
#38577 

RYTVOC,  Inc. 

1585  Broadway     New  York  19,  N.  Y. 


f  Section  of  RADIO  DAILY,  Thursday.  December  22.  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


YULE  SET  SALES  REACH  NEW  HIGH 


TELE  TOPICS 


\A/ITH  PRODUCER  Martin  Gosch  re- 
™~  portedly  unable  to  line  up  a  legit 
show  for  scanning  on  the  final  edition  of 
"Tonight  On  Broadway"  Sunday,  program 
will  present  instead  a  half-hour  variety 
show  emceed  by  Robert  Q.  Lewis.  Pro- 
duced by  Barry  Wood,  program  will  fea- 
ture Harold  Lang,  Byron  Palmer,  the  De- 
Marco  Sisters  and  Dorothy  Morrow.  End 
of  the  thirteen-week  cycle  for  "Tonight" 
means  a  temporary  absence  from  TV  by 
Esso,  although  the  agency,  Marschalk  & 
Pratt,  is  looking  at  availabilities  and  has 
plans  for  building  its  own  package  should 
the  oil  company  decide  to  re-enter  the 
medium.  .  .  .  According  to  the  superin- 
tendent of  schools  in  Akron,  Ohio,  school 
officials  there  are  considering  the  possi- 
bility of  providing  an  additional  rest  pe- 
riod for  pupils  during  the  school  day  to 
compensate  for  the  youngsters'  lack  of 
sleep  because  so  many  stay  up  too  late 
to  watch  tele.  The  official  said  that  the 
schools  are  considering  extending  the  rest 
periods  accorded  kindergarten  set  and 
first  graders  to  those  in  higher  classes 
because  of  a  noticeable  increase  in  "tele- 
vision fatigue." 

• 

TZRA  R.  BAKER,  sales  chief  of  Holly- 
™  wood  Television  Productions,  sends 
along  the  following,  titled  "What  Are 
They  Doin'  To  Me!" 

I'm  praised  to  the  sky — 
I'm  abused  to  the  ground. 

I'm  peddled  at  a  price — 
I'm  sustained  at  a  loss. 

I'm  looked  at  and  enjoyed — 
I'm  ridiculed  and  scored. 

I'm  young  for  my  years — 
I'm  old  for  my  age. 

I'm  Television! 
.  .  .  Paul  Winchell  and  Jerry  Mahoney 
will  emcee  the  Abraham  &  Straus  show 
over  WNBT  Sunday,  with  Brooklyn  Dodger 
hurlers  Ralph  Branca,  Rex  Barney  and  Don 
Newcombe  also  participating.  (Do  you 
think  those  guys  will  be  good  for  60  wins 
next  season?) 

• 

JAMES  LAWRENCE  FLY  has  filed  in- 
corporation  papers  in  Albany  for  the 
new  National  Society  of  Television  Pro- 
ducers, embracing  New  York's  ITPA  and 
TPA,  of  Hollywood.  Latter  two  groups 
are  now  negotiating  to  decide  on  the  best 
method  for  inclusion  of  other  local  and 
regional  producers'  organizations  under  the 
national  charter.  .  .  .  Tom  Gleba  has  been 
named  program  director  of  WLW-C,  Co- 
lumbus, and  Walter  Jacobs  has  been  pro- 
moted to  production  manager  of  the  Cros- 
ley  station.  Both  have  been  with  the  out- 
let since  it  went  on  the  air  last  April.  .  .  . 
Joel  Chaseman  has  been  named  publicity 
director  of  WAAM,  Baltimore,  in  addition 
to  his  emcee  chores  on  the  daily  two-hour 
"Sports  Room"  stanza.  Harriett  George 
remains  in  charge  of  local  publicity. 


Editorial  Treatment 
Needed  For  TV  Mews 


TV  reporting  of  United  Nations 
sessions  and  similar  news  events  re- 
quire editorial  treatment  and  back- 
ground if  they  are  to  prove  effective 
in  arousing  the  interest  of  young 
people.  This  is  the  conclusion  of 
students  of  the  Graduate  School  of 
Journalism  of  Columbia  University 
who  took  part  in  a  competition  for 
the  best  critiques  on  the  recent  cov- 
erage of  the  General  Assembly. 

Theater  tele  received  high  praise 
from  the  students  on  two  counts — 
the  inherent  interest  in  large-screen 
presentations  and  the  increased  dra- 
matic impact  obtained  by  presenting 
edited  highlights. 

Presentation  of  awards  to  the 
students  this  week  concluded  the 
first  phase  of  a  continuing  study  of 
TV  news  techniques.  It  was  jointly 
conducted  by  the  UN  Department  of 
Public  Information,  Paramount  Pic- 
tures and  the  Graduate  School  of 
Journalism,  with  financial  require- 
ments assumed  by  Para. 


Sloat  To  KEYL 

William  Sloat,  assistant  chief  en- 
gineer of  WPIX,  has  resigned  effec- 
tive Dec.  23,  to  become  chief  en- 
gineer of  KEYL,  San  Antonio.  Be- 
fore joining  WPIX  in  February,  1948, 
Sloat  was  with  WEW,  Cleveland, 
and  CBS,  New  York. 


Chevvy  Renews  Derby 

Chevrolet  Dealers  Association  has 
renewed  sponsorship  of  Friday 
night  Roller  Derby  airings  over 
WJZ-TV  for  13  weeks  beginning 
Dec.  30.  New  contract  was  placed 
through  Campbell-Ewald  agency. 


Crosby  Firm  Signed 
To  Do  10  P&G  Films 


West  Coast  Bureau  of  RADIO  'DAILY 
Hollywood  —  Negotiations  have 
been  concluded  between  Procter 
and  Gamble  Productions,  Inc., 
Compton  Advertising,  Inc.,  and  Bing 
Crosby  Enterprises,  Inc.,  whereby 
the  latter  company  will  produce  a 
series  of  ten  television  film  programs 
of  26-minutes  duration.  Cost  of  the 
films  will  run  between  $8,000  and 
$12,000  with  P&G  paying  varied 
amounts  to  be  based  upon  station 
use  and  re-use.  New  series  will  be 
shown  on  "Procter  and  Gamble 
Fireside  Theater,"  which  is  telecast 
each  Tuesday  evening  over  NBC 
television  network.  Bing  Crosby  En- 
terprises, Inc.,  will  begin  production 
of  the  films  in  the  immediate  future. 
Frank  Wisbar  will  produce  and  di- 
rect. 

Contracts  were  signed  yesterday 
by  Everett  N.  Crosby,  president  of 
Bing  Crosby  Enterprises,  William  F. 
Craig,  manager  of  television  for 
P&G  Productions,  Inc.,  and  Brewster 
Morgan,  manager  of  television  for 
Compton  Advertising,  Inc.  Gilbert 
Ralston  and  Morgan  will  supervise 
for  P&G  and  Compton,  respectively, 
with  Floyd  Holm,  manager  of  Comp- 
ton's  Hollywood  office  acting  as  per- 
manent liaison. 


WAAM  Staff  Changes 

Baltimore — John  Pondfield,  staff 
projectionist  at  WAAM,  has  been 
promoted  to  chief  projectionist  and 
film  editor,  it  was  announced  by 
program  manager  Herbert  Cahan. 
Also  announced  was  appointment  of 
Barry  Cassell,  free  lance  announcer, 
as  staff  announcer-writer. 


TV  Gridiron  Coverage  Aids 
Gate,  L.  A.  Survey  Reveals 


West  Coast  Bureau  of  RADIO  'DAILY 
Los  Angeles  —  Video  coverage  of 
college  football  games  creates  great- 
er interest  in  the  sport  and  tends  to 
increase  gate  receipts  of  games,  ac- 
cording to  a  survey  by  the  Los  An- 
geles Chamber  of  Commerce. 

The  findings  of  the  survey  are  con- 
tradictory to  those  put  forth  by  the 
Eastern  College  Athletic  Conference 
earlier  this  month  when  it  urged  its 
members  to  make  no  TV  commit- 
ments for  the  1950  grid  season  and 
recommended  action  on  tele  by  the 
NCAA. 

The  Los  Angeles  study  was  based 
on  interviews  with  805  ticket-hold- 


ers at  the  Southern  California- 
UCLA  contest  here  Nov.  19  and 
random  telephone  calls  to  1,296 
homes,  according  to  Richard  W. 
Millar,  chairman  of  the  Chamber's 
video  committee. 

60%  In  Favor 
The  report  stated  that  60  per  cent 
of  those  at  the  games  who  had  seen 
football  on  TV  said  that  tele  cover- 
age "made  them  want  to  see  more 
Coliseum  games."  It  added  that  22 
per  cent  of  the  spectators  had  home 
receivers  and  that  this  was  a  higher 
average  than  the  incidence  of  sets 
among  the  general  population  at  the 
time. 


TV  Seen  Nation's 
Number  One  Gift 
For  Household 


Holiday  sales  of  TV  receivers 
reached  land-office  proportions  dur- 
ing the  last  few  weeks  with  virtual- 
ly every  manufacturer  reporting  de- 
mand far  in  excess  of  supply.  A  na- 
tionwide survey  by  Motorola,  Inc., 
stated  yesterday  that  seasonal  sales 
are  from  100  to  600  per  cent  ahead 
of  last  year  indicating  that  video 
receivers  may  well  be  the  country's 
number  one  household  gift. 

Coupling  the  Christmas  demand 
with  video's  fast  growing  popularity 
due  to  lower  prices  and  technical 
improvements  as  the  reasons  for  the 
buying  spree,  Motorola's  vice-presi- 
dent in  charge  of  merchandising 
Walter  H.  Stellner  said  Yuletide 
sales  would  have  been  far  greater 
had  manufacturers  been  able  to 
meet  the  unprecedented  demand. 

Popular  lines  are  on  allocation  in 
most  cities  and  many  customers 
have  been  forced  to  wait  as  long  as 
six  to  eight  weeks  for  deliveries. 
Stellner  said.  He  added  that  the 
head  buyer  of  one  big  metropolitan 
outlet  reported  that  Motorola's  sales 
were  eight  times  greater  than  last 
Christmas. 

While  the  tube  size  in  greatest  de- 
mand has  been  the  12i/2-inch  set. 
with  price  a  primary  factor,  Moto- 
rola said,  the  trend  is  definitely  to- 
ward larger  tubes,  as  shown  by  the 
increasing  popularity  of  16-inch  re- 
ceivers. Customers  show  a  prefer- 
ence for  dark  wood  chassis,  consoles 
instead  of  table  models,  and  tradi- 
tional design,  although  blond  wood 
is  favored  in  modern  cabinets. 


1949  Film  Roundup  Set 

"Exit  '49,"  an  hour-long  roundup 
of  the  most  important  news  events 
of  1949  is  being  prepared  by  Tele- 
news  for  airing  over  NBC  Jan.  1. 
5  p.m.,  EST,  under  the  sponsorship 
of  P.  Ballantine  &  Sons,  through  J. 
Walter  Thompson  agency. 

Produced  and  directed  by  Paul 
Belanger,  program  will  be  narrated 
by  Robert  Trout.  Newsreel  clips 
will  include  the  signing  of  the  At- 
lantic pact,  the  Hiss-Chambers  trial, 
the  probe  of  the  "five  percenters," 
the  Kentucky  Derby  and  World  Se- 
ries, Secretary  Forrestal's  Death 
and  the  B-36  inquiry. 


Quinn  Joins  WBTV 

Charlotte,  N.  C. — Appointment  of 
Bill  Quinn  to  the  production  staff  of 
WBTV  was  announced  by  Larry 
Walker,  director.  Quinn  formerly 
was  with  WTYC,  Rock  Hill,  S.  C, 
and  Rural  Radio  Network. 


RADIO  DAILY: 


Thursday,  December  22,  1949 


AGENCIES 


H.  LAWRENCE  WHITTMORE  will 
succeed  Courtland  N.  Smith  as 
president  of  Alley  &  Richards,  effec- 
tive January  1.  Harry  M.  Billerbeck, 
who  has  been  elected  to  succeed 
Whittmore  as  treasurer,  will  also 
serve  as  vice-president. 


DAVID  MICHAEL  &  CO.,  INC., 
vanilla  products,  to  Adrian  Bauer 
Advertising  Agency,  Inc. 


JOSEPH  L.  BOLAND,  JR.  has 
been  elected  a  director,  vice-presi- 
dent and  general  manager  of  Briggs 
&  Varley,  Inc. 


RENAULT  AUTOMOBILE  of 
France  has  appointed  Smith,  Smal- 
ley  &  Tester,  Inc.,  effective  January 
1.  Newspapers,  posters  and  spot  ra- 
dio will  be  used.  Philip  Kerby  is  the 
account  executive. 


NEIL  O'BRIEN  has  joined  Ken- 
yon  &  Eckhardt  in  the  copy  depart- 
ment of  the  radio  and  television 
division. 


DEANE  WITT  has  joined  the 
creative  department  of  Fred  Gard- 
ner Company,  Inc. 


GEORGE  A.  VOLZ  has  been  elec- 
ted vice-president  of  Gardner  Ad- 
vertising Company.,  St.  Louis. 


THE  FIRST  ARMY  AND  AIR 
FORCE  recruiting  program  to  A.  W. 
Lewin  Co.,  New  York. 


MANNIE  GREENFIELD  ASSOCI- 
ATES retained  to  handle  all  press 
relations  and  record  exploitation  for 
Tommy  Dorsey  and  the  Tommy 
Dorsey  Orchestra. 


WALTER  McCREERY,  INC.,  Los 
Angeles  advertising  agency,  formal- 
ly dedicated  new  offices  at  9344 
Wilshire  Boulevard,  Beverly  Hills, 
with  "open  house"  gatherings  held 
on  December  8  and  9.  The  agency 
moved  from  its  Sunset  Boulevard 
location  in  Hollywood  a  few  weeks 
ago. 


EDWIN  FUNK  has  joined  Mc- 
Cann-Erickson,  Inc.,  as  an  account 
executive  in  the  agency's  National 
Biscuit  Company  account  group.  He 
was  formerly  advertising  and  sales 
promotion  manager  of  Sheffield 
Farms  Company,  Inc. 


SCHNEFEL  BROTHERS  COR- 
PORATION of  Newark  has  appoint- 
ed Kastor,  Farrell,  Chesley  &  Clif- 
ford, Inc.  for  its  La  Cross  manicure 
implements  and  Naylon  cosmetic 
products. 


WANTED 

Combination  man  with  car  wanted  by 
western  network  station.  Disc  required. 
Send  photo  and  make  first  letter  complete. 
Write  Box  295,  RADIO  DAILY,  1501  Broad- 
way, N.  Y.  C. 


NAB,  Armstrong  Ask  FCC 
For  Hearing  On  FM  Future 


(Continued  from  Page  1) 


made  it  impossible  for  FM  broad- 
casting to  be  competitive  with  AM 
broadcasting,  in  spite  of  its  obvious 
superiority.  That  superiority  exists 
in  almost  every  particular.  An  FM 
station  costs  much  less  than  an  AM 
station  of  comparable  power.  The 
expense  of  operating  and  maintain- 
ing it  is  substantially  less.  If  proper- 
ly located,  its  area  of  primary  ser- 
vice is  considerably  greater  than 
that  of  an  AM  station  of  compar- 
able power;  and  its  service  is  not 
marred  by  disturbances  from  static 
and  man-made  interference." 

NAB,  pointing  out  that  its  mem- 
bership included  515  FM  stations 
December  1 — of  which  475  were  af- 
filiated with  AM  stations,  pointed 
out  that  the  Commission's  proposed 
amendment  is  in  line  with  proposals 
advanced  this  year  by  FMA.  "How- 
ever, a  vital  part  of  the  FMA  pro- 
posal would  have  required  the  re- 
laxation of  any  expanded  minimum 
hours  rule  in  instances  where  it  was 
shown  that  hardship  would  result  to 
particular  stations."  NAB,  opposing 
the  rule,  urged  that  if  it  is  adopted 
there  be  provisions  for  waiver  in 
hardship  cases. 

Wants    "Fact-Finding"  Hearing 

NAB  asked  for  a  hearing  "pri- 
marily fact-finding  in  nature,  to  de- 
termine whether  modification,  revi- 
sion or  postponement  of  the  propo- 
sed rule  will  be  necessary  to  prevent 
loss  of  service  to  the  public  .  .  .  and 
to  determine  whether  a  sufficient 
factual  justification  exists  to  justify 
establishing  different  standards  of 
operation  for  licensees  of  the  same 
class." 

(The  proposed  amendment  fixes 
minimum  hours  of  operation  at  six 
hours  daily  in  the  first  year  for  all 
FM  stations,  eight  hours  in  the  sec- 
ond year  and  12  hours  thereafter, 
with  stations  affiliated  with  AM  sta- 
tions to  operate  as  long  as  their  AM 
parents.) 

"The  proposed  rule  is  not  in  the 
public  interest  because  its  adoption 
is  more  likely  to  bring  about  a  re- 
duction in  FM  service  than  increase 
in  such  service,"  said  WCOA-FM, 
Pensacola,  Fla.,  and  dozens  of  other 
stations  were  in  obvious  accord. 
Lebhar  Gives  Viewpoint 

Bertram  Lebhar,  director  of  MGM 
stations  WMGM-FM,  New  York,  and 
KMGM,  Los  Angeles,  wrote  that  the 
additional  hours  would  cost  his  com- 
pany $15,000  more  in  Los  Angeles 
and  half  that  much  additional  in 
New  York.  He  said  operating  losses 
on  the  two  stations  currently  ex- 
ceeds $300,000,  with  a  1950  loss  of 
$75,000  anticipated. 

"In  view  of  our  previous  sizeable 
outlay,"  he  wrote,  "we  would  not 
demur  at  the  prospect  of  an  addi- 
tional expenditure  of  $22,500,  if  we 
believed  the  greater  public  service 
would  justify  the  cost.  We  have  had 
no  indications  that  our  efforts  are  in 
the  least  appreciated  by  those  with- 
in our  coverage  area. 

"The  public  apathy  toward  FM  in 


view  of,  first,  the  manner  in  which 
it  has  been  by-passed  by  television, 
secondly,  the  failure  of  set  manufac- 
turers to  cooperate  in  its  promotion, 
and  thirdly  the  inability  of  FM 
to  prove  to  the  listener  its  conse- 
quential superiority  to  AM  broad- 
casting, leads  us  to  believe  that  the 
additional  expenditure  would  im- 
pose a  hardship  upon  us  without  ap- 
preciable compensatory  public  bene- 
fit." 

Along  the  same  line  of  reasoning, 
KONO-FM,  San  Antonio,  Texas,  re- 
ported that  when  it  was  forced  to 
go  off  the  air  for  over  an  hour  one 
day  last  month  "not  one  single  call 
was  received  from  listeners  to  in- 
quire as  to  the  reason  for  interrup- 
tion of  service." 

ILGWU  Files  Protest 

The  International  Ladies  Garment 
Workers  Union,  which  operates  FM 
stations  in  New  York,  Chattanooga 
and  Los  Angeles,  said  it  feels  the 
new  rules  mean  hardship.  It  sug- 
gested that  if  stiffer  minimum  hours 
are  to  be  required,  the  Commission 
not  insist  that  unaffiliated  FM  sta- 
tions use  a  specified  number  of 
"low-revenue  daylight  hours.  In- 
stead, ILGWU  suggests,  permit  the 
station  to  use  its  own  discretion  as 
to  what  hours  it  shall  be  on  the  air. 

In  addition  the  union  suggested 
that  the  minimum  be  kept  to  seven 
and  one  half  hours  for  independent 
stations,  in  order  that  the  need  for 
keeping  technicians  for  more  than  a 
full  eight-hour  shift  daily  be  elimi- 
nated. 

WFHA,  New  Britain,  Conn.,  said 
it  has  found  its  FM  operation  im- 
practical because  of  the  concentra- 
tion of  the  set  manufacturing  indus- 
try upon  AM  and  TV.  It  said  "one 
Zenith  distributor  of  a  large  section 
of  New  England  has  discontinued 
promotion  of  FM  because  sufficient 
sets  cannot  be  obtained  from  the 
factory  to  warrant  the  promotion. 
Zenith  Praised 

"Zenith  has  been  one  of  the  more 
progressive  FM  manufacturers,  and 
the  situation  is  reportedly  much 
worse  with  distributors  of  other  na- 
tionally known  sets.  This  lack  of 
production  and  promotion  by  set 
manufacturers  keeps  FM  removed 
from  the  public  eye  while  AM  and 
TV  are  heavily  emphasized,  with  the 
result  that  FM  receiver  distribution 
is  seriously  curtailed  even  among 
those  most  FM  conscious." 

ABC  commented  that  the  slowness 
of  FM  development  "is  probably  due 
to  the  fact  that  FM  was  oversold  in 
the  beginning.  In  practice,  the  actual 
performance  of  the  receiving  sets 
that  have  been  produced  to  date 
falls  on  the  average  far  below  what 
the  public  and  industry  were  led  to 
expect. 

"Another  difficulty  is  the  obvious 
one  that  even  with  equally  good  or 
improved  reception  the  listener  re- 
ceives substantially  the  same  end 
product,  namely  an  audio  program 
of  one  type  or  another." 


COAST-TO -COAST 


WCCO  Xmas  Programs 

Minneapolis,  Minn.  —  The  Baker 
Company,  department  store  here, 
has  purchased  a  series  of  half-hour 
programs  being  heard  Wednesday 
nights  over  WWCO  throughout  the 
Christmas  season.  The  program 
titled  "My  Favorite  Christmas 
Story"  will  feature  a  special  guest 
each  week,  and  will  be  emceed  by 
Bob  DeHaven.  The  Moline  Company 
here  sponsored  a  program  of  Christ- 
mas carols  and  favorite  songs  pre- 
sented by  the  Apollo  Club. 

Annual  Xmas  Party 

San  Diego,  Calif.  —  Doug  Oliver, 
morning  man  at  KFSD,  NBC  affili- 
ate, has  announced  the  date  of  his 
second  annual  "Slumber  Busters" 
Christmas  party.  The  gathering  is 
being  held  at  crack  of  dawn  in  the 
KFSD  studios  on  December  22,  with 
a  gift  for  a  needy  youngster  the 
price  of  admission. 

Xmas  Carols  On  WDRC 

Hartford,  Conn.  —  The  choral 
group  at  Teacher's  College,  con- 
ducted by  Dr.  Etzel  Willhoit,  chair- 
man of  the  music  department,  will 
be  heard  in  a  Christmas  carol  pro- 
gram over  WDRC,  Sunday,  Dec.  25, 
at  9:45  a.m. 

WISN  Xmas  Feature 

Milwaukee,  Wis. — Fred  E.  Erik- 
sen,  advertising  manager  of  the  Wis- 
consin Electric  Power  Company, 
will  narrate  his  renowned  Christ- 
mas story,  "There  Is  A  Santa  Claus," 
over  WISN  at  6:00  p.m.,  Saturday, 
December  24th.  Eriksen  has  recited 
this  story  for  radio  listeners  each 
Christmas  for  the  past  15  years. 
This  year,  the  story  will  be  beamed 
by  Armed  Forces  Radio  Services  to 
servicemen  in  hospitals  and  bases 
in  America  and  throughout  the 
world. 

Transcribed  Greetings 

Omaha,  Neb.— Station  KOIL  and 
station  KFOR  in  Lincoln,  made  it 
possible  for  two  football  coaches  to 
personally  great  one  another  al- 
though they  were  60  miles  apart.  D. 
X.  Bible  was  principle  speaker  at 
the  University  of  Omaha's  annual 
football  banquet.  A  three-minute 
transcribed  greeting  from  Navy 
coach,  George  Sauer  was  a  highlight 
of  the  banquet,  and  at  the  same  time 
his  greetings  were  being  transcribed 
here,  D.  X.  Bible's  transcribed  greet- 
ing was  heard  at  the  Lincoln  annual 
football  banquet. 

WGBA  Appointment 

Columbus,  Ga.— Ed.  J.  Hennessy, 
former  account  executive  of  WCON, 
has  been  appointed  commercial 
manager  of  WGBA. 


|  Season's  Greetings  from  | 

|  QUANTITY  PHOTO  CORP.  | 

|  119  W.  HUBBARD  ST. 

|  CHICAGO  10,  ILL.  & 


CBS  WILL  SEND  COLOR-TV  TO  3  CITIES 


Government  Inquiry 
In  TV  Sales  Methods 


An  inquiry  of  reported  television 
tie-in  sales  by  manufacturers  and 
distributors  has  been  started  by  the 
anti-trust  division  of  the  Justice  De- 
partment in  Philadelphia.  One  sub- 
poena returnable  before  the  March 
term  Grand  Jury  of  the  eastern  dis- 
trict of  Pennsylvania  which  con- 
venes Feb.  14  has  already  been  is- 
sued to  RCA  and  others  are  being 
drawn  up  for  other  companies, 
William  L.  Maher,  assistant  chief  in 
the  Philadelphia  office  of  the  depart- 
ment reports. 

The  investigation  will  cover  sales 
in  which  a  manufacturer  or  distri- 

(Continued  on  Page  3) 

Woolley  Retains  Post 
In  NBC  Sound  B'dcasting 

Easton  C.  Woolley  continues  as  di- 
rector of  the  sound  broadcasting  sta- 
tion relations  department  of  NBC 
in  a  shuffle  of  top  station  relations 
oersonnel  at  the  web,  it  was  announ- 
ced yesterday  by  Harry  C.  Kopf. 
vee-pee  in  charge  of  NBC  sales. 

Kopf  said  that  Woolley  would  be 
assisted  by  Burton  M.  Adams,  Nor- 
man E.  Cash,  Paul  M.  Hancock, 
William  M.  Kelly  and  Paul  Ritten- 
(Continued  on  Page  3) 


Record  Players  And  Discs 
Promoted  For  Hospitals 

Martin  Block's  campaign  to  pro- 
vide records  and  record  players  for 
the  wards  of  18  city  hospitals  paid 
off  with  65  record  players  and  10,000 
recordings  delivered  to  the  WNEW 
studios  in  New  York  yesterday.  The 
record  players  were  purchased  from 
funds  donated  on  the  Block  pro- 
(Continued  on  Page  2) 


Hospitality 

An  appeal  to  civilians  to  ask 
servicemen  to  their  homes  during 
the  holidays  was  made  by  Frank 
Weil,  chairman  of  the  President's 
committee  on  religion  and  wel- 
fare, on  WMGM  yesterday.  The 
Armed  Forces  are  conducting  a 
campaign  this  year  to  help  serv- 
icemen who  are  unable  to  go 
home  for  the  holiday  and  who 
would  enjoy  some  pleasure  here. 


No  Paper  Monday 

With  Christmas  Day  this  year 
falling  on  Sunday,  its  country- 
wide celebration  will  be  extend- 
ed to  Monday.  In  observance, 
RADIO  DAILY  will  not  be  pub- 
lished on  that  day. 


MBS  Closed  Circuit 
Talk  Given  By  While 


Frank  White,  president  of  Mutual, 
yesterday  told  a  closed  circuit  con- 
ference of  network  and  Mutual  sta- 
tion executives  that  the  year  1950 
held  bright  prospects  for  the  co-op- 
eratively owned  network.  White, 
who  has  been  the  web's  chief  exec- 
utive for  the  past  six  months,  said 
that  he  would  issue  a  year-end  state- 
ment of  the  web's  1949  accomplish- 
ments next  week. 

His  complete  statement  to  web 
and  affiliated  station  officials  fol- 
lows: 

"We  at  Mutual  have  a  continuing 
(Continued  on  Page  3) 


Grand  Central  Viewpoint 
Given  At  PSC  Hearing 

Persons  irritated  by  broadcasts  in 
New  York's  Grand  Central  Terminal 
should  turn  their  mind  "somewhere 
else"  or  "go  window  shopping  in  the 
terminal,  get  a  cigar  or  a  soda,  get 
a  shoeshine,  or  go  to  the  Trans- 
Lux,"  according  to  Dr.  Gordon  H. 
Hyslop,  a  psychiatrist  who  testified 
at  the  State  Public  Service  Commis- 
sion hearings  yesterday. 

The  hearings  being  conducted  by 
(Continued  on  Page  2) 


Four  Transmitters  And  50  Home  Sets 
To  Be  Utilized  For  Tests  In  N.  Y., 
Washington  And  Philadelphia 


FCC  Gels  Petition 
To  Reconsider  Grant 


Washington  Bureau  of  RADIO  DAILY 

Washington — The  FCC  was  asked 
yesterday  to  reconsider  its  decision 
of  two  years  ago  okaying  a  new 
station  for  Louisville,  Ky.,  on  the 
strength  of  its  proposed  local,  non- 
network  program  service.  The  Com- 
mission's decision  to  license  WKLO 
on  the  1080  band  in  Louisville,  in- 
stead of  permitting  WINN  to  boost 
(Continued  on  Page  4) 

Free  Political  Time 
Offered  By  WFIL  In  Philly 

Philadelphia  —  Free  broadcasting 
time  has  been  offered  to  the  Demo- 
cratic and  Republican  City  Commit- 
tees by  WFIL  to  make  reports  to  the 
people,  Roger  W.  Clip,  general  man- 
ager of  the  Philadelphia  Inquirer 
station  has  announced. 

The  Democratic  chairman,  James 
(Continued  on  Page  3) 

'Rebuttal"  Package  Show 
Sold  To  Muntz  On  MBS 


West  Coast  Bureau  of  RADIO  'DAILY 

Hollywood  —  Masterson  -  Reddy  - 
Nelson  firm's  new  radio  show,  "Re- 
buttal," was  sold  to  Mutual  Broad- 
casting   System.    Muntz  television 
(Continued  on  Page  2) 


Tele  Time  Sales  $8,700,000 
In  '48;  Expenses  $23,600,000 


Washington  Bureau  of  RADIO  DAILY 

Washington — Television  time  sales 
in  1948  amounted  to  a  total  of  $8,- 
700,000,  the  FCC  said  yesterday,  for 
the  four  TV  nets  and  50  stations  on 
the  air  at  the  end  of  that  year.  Ag- 
gregate expense  was  $23,600,000,  all 
nets  and  stations  sharing  in  the  re- 
ported loss  from  operations  in  1948. 

Of  the  $8,700,000  in  revenue,  $2,- 
500,000  came  from  network  stations 
and  the  rest  from  local  sales.  The 


four  nets  and  their  10  owned  and 
operated  stations  reported  revenues 
of  $4,800,000,  with  expenses  of  $11,- 
200,000.  Balanced  against  this  loss  of 
$6,400,000  is  the  $8,500,000  loss  re- 
ported for  40  other  video  stations  on 
the  air  at  the  end  of  last  year.  These 
showed  revenues  of  $3,900,000  and 
expenses  of  $12,400,000. 

Of  the  50  stations,  only  17  were  on 
the  air  the  entire  year,  with  25  op- 
(Continued  on  Page  4) 


Plans  for  "the  most  comprehen- 
sive and  intensive"  color  test  in 
history  were  revealed  yesterday  by 
CBS  in  :a  detailed  letter  filed  with 
the  FCC.  Running  from  Jan.  2  to 
Feb.  1,  the  test  will  utilize  more 
than  50  home  receivers,  four  trans- 
mitters, pickup  devices  in  New 
York  and  Washington  and  450  miles 
of  coaxial  cable. 

Cooperating  with  the  web  in  the 
tests  are  WOR-TV,  New  York; 
(Continued  on  Page  7) 

REC  Christmas  Party 
Raises  Over  $6, 

Over  $6,000  for  New  York  chil- 
dren charities  was  raised  by  the 
Radio  Executives  Club  of  New  York 
at  their  annual  Christmas  party  at 
the  Hotel  Roosevelt  on  Thursday 
afternoon. 

The  party,  attended  by  800  radio 
executives,  was  referred  to  by  Abe 
Burrows,  master  of  ceremonies,  as 
the  most  successful  Christmas  get- 
to-gether  in  the  history  of  the  club; 
(Continued  on  Page  3) 

Croslev  Sales  In  N.  Y. 

Show  35%  Increase 


1949  sales  of  the  Crosley  Distribu- 
ting Corp.  in  the  New  York  area  are 
35  per  cent  higher  than  in  1948,  Bert 
Cole,  v-p  and  general  manager,  said 
at  the  firm's  annual  Christmas  din- 
ner on  Wednesday  night. 

Crosley's  new  line  of  television  re- 
(Continued  on  Page  3) 


Santa's  Helper 

Milton  Cross  will  play  Santa 
C!aus  to  the  children  of  all  ABC 
and  NBC  today  at  the  combined 
webs'  annual  Employees  Chil- 
dren's Christmas  Party  at  the 
RCA  Building.  A  gala  and  festive 
occasion,  the  party  will  be  em- 
ceed  by  Bert  Parks  and  lumina- 
ries of  both  nets  will  take  part 
in  the  Rockefeller  Center  enter 
tainment. 


2 


RADIO  DAILY 


Friday.  December  23.  1949 


Vol.  49,  No  56     Friday,  Dec.  23,  1949     10  Cts. 


JOHN  W.  ALICOATE     :     :  Publisher 

FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays,  Sundays 
ami  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch.  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Aliconte, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily. 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337,  7-6338. 
C.-jble  address:  Radaily,  New  York 


WEST  COAST  OFFICES 
Allen   Kushner.  Manager 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tata,  Manager. 
812  N.  Michigan  Ave. 
Phone:  Superior  7-1044 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postomce  at  New  York,  N.  Y., 
under  the  act  of  March  3,  1879. 


FINANCIAL 


(December  22) 


NEW  YORK  STOCK  EXCHANGE 


High    Low  Close 
ABC                          85/8      83/8  85/8 

Admiral  Corp.  18'8     '738  1858 

Am.  Tel.  8,  Tel.      T45V2  14334  145V2 

CBS  A    27'/4    26%  27V8 

CBS   B    271/4    27l/8  27' 8 

Philco  3234    31  5/8  32V2 

RCA  Common  1234     12'/2  '234 

RCA   1st  pfd   721/2    72'/2  721/2 

Stewart-Warner         12'/8    12  12l/8 

Westinghouse    .        315/8    31'/8  31 5/8 

Westinghouse  pfd    1 04 1/4  104V4  104% 

Zenith  Radio  33        323/8  33 

NEW  YORK  CURB  EXCHANGE 

Hazeltine  Corp.         163/8    161/8  163/8 
Nat.  Union  Radio       25/8      2'/2  2% 
OVER  THE  COUNTER 

Bid 

DuMont  Lab   145/8 

Stromberg-Carlson  11 


Net 
Chg. 

+  V4 

+  VA 
+  % 
+  % 
+  Vi 

+  l'/4 

+  Vt 

+  Va 


+ 
+ 
+ 

+  1 


+  Vb 

Asked 
155/s 
121/4 


Transatlantic  Program  Set 

French  students  from  the  Sor- 
bonne  will  exchange  views  with  two 
American  students  on  the  subject 
"Is  Youth  Preparing  for  World  Citi- 
zenship?" during  a  transatlantic 
broadcast  over  WQXR  on  Saturday. 
December  31  from  10:15  to  10:45 
p.m.  Moderators  will  be  located  on 
both  sides  of  the  Atlantic  when  the 
broadcast  is  recorded  earlier. 


Xmas  Messages  By  Stars 

Christmas  messages  from  top  en- 
tertainers will  be  presented  by 
WMCA  tomorrow,  December  24 
from  2:03  to  3  p.m.  Perry  Como, 
Guy  Lombardo,  Dinah  Shore,  Tony 
Martin,  Vaughn  Monroe,  Frank  Sin- 
atra, Xavier  Cugat,  Lena  Home, 
Sammy  Kaye,  Gordon  MacRae  and 
Ray  McKinley  are  among  the  stars 
who  have  recorded-  messages  for 
the  program. 


*  COITIING  AND  GOING  * 


J.  L.  VAN  VOLKENBURG,  vice-president  of 
the  Columbia  network  in  charge  of  television 
operations,  has  returned  to  the  New  York 
headquarters  of  the  web  following  a  business 
trip  to  Hollywood. 

JOHN  DERR,  ossociate  sports  director  for 
the  Columbia  network,  tomorrow  will  leave 
for  Miami,  where  he  will  set  up  arrangements 
for  the  network's  broadcast  of  the  Orange 
Bowl  football  game,  which  will  be  played  on 
January  2. 

ALBERT  H.  JAEGGIN,  night  news  writer  for 
WOR,  today  will  leave  by  train  for  Baltimore, 
there  to  spend  the  holidays  on  the  nearby 
family  estate. 

JUDSON  BAILEY,  of  the  Columbia  network 
sports  staff,  has  left  for  his  home  town  in 
West  Virginia,  where  he  plans  to  spend  the 
Christmas  season. 


JACK  BENNY  and  DINAH  SHORE  are  back 
in  Hollywood  after  having  visited  Houston, 
Texas,  where  they  were  starred  in  benefit  per- 
formances for  the  Damon  Runyon  Cancer  Fund, 
the  National  Kids  Day  Foundation  and  Holly 
Hall. 

NORMAN  LIVINGSTON,  commercial  pro- 
gram operations  manager  for  WOR  and  WOR- 
TV,  has  left  on  an  eight-day  cruise  to  Nassau, 
in  the  Bahamas 

JACK   MAAS,  newswriter  for  the  American 

Broadcasting  Company,   is  back  at  his  Radio 

City  desk  after  having  spent  two  weeks  of 
leisure  in  Florida. 

SARAH  BERNER,  who  plays  the  part  of  the 
telephone  operator  on  the  Jack  Benny  pro- 
gram over  CBS,  has  returned  to  Hollywood 
following  a  vacation  of  three  weeks  in  New 
York. 


Grand  Central  Viewpoint  |  Record  Players  And  Discs 
Given  At  PSC  Hearing  I     Promoted  For  Hospitals 


(Continued  from  Page  1) 

the  PSC  because  of  complaints  re- 
ceived about  the  system  moved 
through  their  second  day  with  an- 
other hearing  and  possibly  the  final 
one  being  scheduled  for  today.  A 
psychiatrist  had  testified  on  Wednes- 
day that  the  music  and  commercials 
might  produce  ulcers  or  other  ill- 
nesses, but  Dr.  Hyslop  said  yester- 
day that  "the  broadcasts  certainly 
wouldn't  give  me  any  ulcers." 

A  division  chairman  at  the  termi- 
nal for  the  Brotherhood  of  Railway 
and  Steamship  Clerks.  Freight 
Handlers,  Express  and  Station  Em- 
ployees, Edward  T.  Butler,  said  that 
none  of  the  employees  in  the  termi- 
nal had  complained  of  the  broad- 
casts. He  went  on  to  say  that  jobs 
would  not  be  as  secure  without  the 
revenue  from  the  programs. 

One  witness  who  identified  him- 
self as  a  New  York  Central  Railroad 
stockholder.  Irving  Taylor,  told  the 
PSC  that  he  was  opposed  to  the 
presentations  by  the  Terminal 
Broadcasting  Company.  Other  per- 
sons testifying  were  Sherman  Gre- 
gory, general  manager  of  the  broad- 
cast system  and  representatives  of 
Fact  Finder  Associates,  who  report- 
ed in  a  poll  that  about  85  per  cent  of 


(Continued  from  Page  1) 

gram  and  the  childrens'  recordings 
were  the  donations  of  seven  record- 
ing companies.  Those  providing  the 
records  were  RCA-Victor,  Capitol. 
MGM,  Adventure.  Caravan.  Decca 
and  Columbia. 

Block  will  make  the  presentations 
to  Marcus  D.  Kogel.  commissioner 
of  hospitals  in  New  York,  at  the 
Gouvernor  Hospital  today. 


'Rebuttal"  Package  Show 
Sold  To  Muntz  On  MBS 


(Continued  from  Page  1) 

will  pick  up  tab.  Show  will  be  pro- 
duced in  New  York  by  John  Reddy 
and  will  include  both  live  and  taped 
material.  First  of  its  kind,  program 
will  provide  a  rebuttal  for  people 
who  have  been  attacked  in  press 
which  allowed  them  no  chance  to 
talk  back. 


the  persons  interviewed  in  the  sta- 
tion were  in  favor  of  the  programs. 

The  broadcasts  are  presented  17 
hours  a  day  from  7  a.m.  to  midnight 
from  a  control  booth  on  the  balcony 
of  the  terminal.  The  system  began 
on  October  1  of  this  year. 


50,000  warn  at  800kc. 

Now  covering  a  17,000,000  population  area 
at  the  lowest  rate  of  any  major  station 
in  the  Detroit  Area! 


"WIN 
With  CKLW 


CKLW 


Detroit  and  Windsor 

J.  E.  Campeau,  President 
Adam  J.  Young,  Jr.,  Nat'l  Rep.    •    Canadian  Rep.,  H.  N.  Stovin  &  Co. 


Taking  it  easy 

This  strange  looking  bird  is  a 
Malayan  Wood  Ibis.  And  he's 
now  taking  a  little  nap.  Believe 
it  or  not,  that's  the  way  this  queer 
fellow  sleeps. 

There's  a  simple  way,  too,  for 
time  buyers  to  take  it  easy  and 
get  results  in  the  rich  Baltimore 
market.  They  just  buy  W-I-T-H, 
the  BIG  independent  with  the 
BIG  audience. 

Yes,  sir!  W-I-T-H  delivers 
more  listeners-per-dollar  than  any 
other  station  in  town!  It  covers 
92.3%  of  all  the  radio  homes  in 
the  Baltimore  trading  area. 

And  don't  forget,  Baltimore  is 
the  sixth  largest  market  in  the 
country. 

So  if  you're  looking  for  low- 
cost  sales  in  Baltimore,  W-I-T-H 
is  your  best  buy.  We  say  so. 
Advertisers  say  so.  Time  buyers 
say  so.  Call  in  your  Headley- 
Reed  man  today  and  get  the  full 
W-I-T-H  story  from  him. 


Baltimore  3,  Maryland 

TOM  TINSUY,  Prttldtot 
*«pr«»nt«4  by  H«a4l«y-R«*4 


Friday,  December  23.  1949 


RADIO 


DAILY 


3 


MBS  Closed  Circuit 
Talk  Given  By  White 


(Continued  from  Page  1) 

faith  in  the  future  of  radio — a  faith 
fortified  by  a 
constructive  pro- 
gram to  cope 
with  the  chang- 
ing patterns  of 
the  industry. 
Mutual  has  al- 
ways been  a  dif- 
ferent kind  of 
network,  a  fac- 
tor of  increasing 
importance  in 
these  times  of 
business  transi- 
tion. 

"Throughout 
1950  and  the 
years  ahead,  we 

plan  to  stress  and  emphasize  these 
differences,  which  we  feel  will  con- 
tribute greatly  not  only  to  Mutual's 
strength  in  the  broadcasting  indus- 
try, but  also  to  its  effectiveness  as 
a  merchandising  medium  for  the  ad- 
vertiser. 

"These  differences  add  up  to  a 
plus  in  dollars  for  the  Mutual  ad- 
vertiser, a  broader  and  yet  more  in- 
timate service  to  our  listeners.  These 
differences  enable  us  to  offer  a  solu- 
tion to  the  problem  of  radio  budgets 
which  must  be  stretched  to  help 
finance  experiments  in  television. 
These  differences  give  to  the  net- 
work a  firm  foundation  to  withstand 
the  shocks  and  dislocations  of  this 
transition  period,  and  are  the  basic 
factors  that  make  Mutual  confident 
of  its  future." 


WHITE 


WBAX  Xmas  Party 

Several  thousand  children  will 
be  guests  of  WBAX  in  Wilkes  Barre, 
Pa.,  at  a  three-hour  Christmas  party 
to  be  held  in  the  local  armory  on 
December  24.  The  party  is  being 
sponsored  by  the  station  in  cooper- 
ation with  the  merchants  of  the 
Wyoming  Valley  area.  All  the 
youngsters  will  be  given  Christmas 
packages  in  addition  to  special  prizes 
to  be  awarded  at  the  affair.  A  two- 
hour  program  of  carols  and  enter- 
tainment has  been  prepared  for  the 
occasion  with  the  entire  show  being 
broadcast  by  WBAX. 


Mel  Allen  WBEC  Guest 

Pittsfleld,  Mass.—  N.  Y.  Yankee 
sportscaster  Mel  Allen  was  recent 
guest  of  Mac  McGarry  on  "The  Mac 
McGarry  Show"  over  WBEC.  The 
two  found  they  once  lived  within 
nine  blocks  of  each  other  in  Jackson 
Heights,  L.  I. 


Emergency  Gift 

Ade  Hult,  MBS  vice-president 
in  charge  of  sales,  yesterday  re- 
ceived what  may  become  a  very 
valuable  Christmas  present.  Gift, 
from  one  of  his  major  Chicago 
clients,  was  a  ten-gallon  drum  of 
water.  Hult  recently  moved  to 
New  York  from  the  Windy  City. 


REC  Christmas  Party 

Raises  Over  $6,000 


(Continued  from  Page  1) 

John  Karol,  vice-president  of  CBS, 
and  president  of  REC,  introduced 
Burrows  who  adlibbed  his  way 
through  two  hours  of  prize  drawing 
and  favored  the  club  with  a  song 
or  two. 

Gifts  which  went  to  the  members 
in  the  drawings  came  from  many 
radio  executives  associated  with 
stations  outside  New  York.  Ben 
Gimbel  of  WIP,  Philadelphia,  won 
an  electric  toaster  which  Burrows 
said  "he  could  use  to  toast  his  mon- 
ey"; President  Karol  of  the  club 
walked  away  with  a  15-pound  ham 
and  Frank  Donato  of  the  New  York 
office  of  C.  P.  MacGregor  won  a 
dinner  in  a  Chinese  restaurant  in 
Omaha.  Eleanor  McClatchy  of  the 
McLatchy  stations  in  California, 
absent  from  the  party,  was  an- 
nounced the  winner  of  a  bushel  of 
Virginia  apples. 

The  attendance  and  interest  in 
he  drawings  was  proof  positive 
hat  the  giveaway  era  is  a  box  of- 
fice attraction.  Burrows,  seeming 
to  have  fun  as  he  plodded  through 
hour  after  hour  of  credits  and  draw- 
ings, at  one  stage  said:  "Hey  isn't 
there  a  sponsor  in  the  crowd?  I've 
got  a  couple  of  shows  I  want  to 
sell." 

Reggie  Schuebel  of  the  Duane 
-Jones  agency,  who  was  chairman 
of  the  women's  prize  procuring 
committee,  turned  up  with  nearly 
i  100  worthwhile  prizes.  They  in- 
cluded a  TV  set  and  a  trip  to  Ber- 
muda. 


Free  Political  Time 
Offered  By  WFIL  In  Philly 

'Continued  from  Page  1) 

A.  Finnegan,  has  already  accepted 
the  offer  and  beginning  January  3, 
a  15-minute  program,  Report  to  the 
Voters,  will  be  presented  by  the 
party  every  Tuesday  at  10:30  p.m. 
for  at  least  16  weeks. 

The  chairman  of  the  Republicans, 
William  F.  Meade,  has  not  indicated 
his  acceptance  as  yet,  Clipp  said. 
However,  he  added,  the  offer  will 
stand  if  the  GOP  decides  to  take  ad- 
vantage of  it.  If  the  Republicans  ac- 
cept, the  program  will  become  a 
half-hour  presentation. 

Clipp  declared  that  "it  has  always 
been  our  policy  to  broadcast  infor- 
mation of  importance  to  the  people 
of  Philadelphia  and  its  suburbs. 
With  this  in  mind,"  he  continued, 
"we  feel  that  the  interests  of  the 
public  in  the  new  year  of  1950  will 
best  be  served  by  bringing  to  the 
WFIL  studios  those  speakers  best 
qualified  to  present  their  parties' 
views  on  subjects  of  local  signifi- 
cance." 


Substituting  For  Husing 

"Mr.  and  Mrs.  Music"— Andre 
Baruch  and  Boa  Wain — take  over 
the  podium  of  the  WMGM  Band- 
stand for  three  weeks  starting  Mon- 
day, Dec.  26,  while  conductor  Ted 
Husing  vacations  in  Florida. 


Woolley  Retains  Post 
In  NBC  Sound  B'dcasting 

(Continued  from  Page  1) 

house.  A.  W.  Kaney  and  Jennings 
Pierce,  he  said,  would  continue  as 
station  relations  liaison  for  the  cen- 
tral and  west  coast  divisions,  respec- 
tively. 

All  the  men  named  as  members  of 
the  sound  broadcasting  stations  re- 
lations department  have  had  long 
experience  with  the  web  in  this  and 
other  fields. 

Wooley  joined  NBC  in  1931.  In 
1933  he  became  contact  man  in  sta- 
tion relations,  which  position  he 
held  until  1936  when  he  was  ap- 
pointed general  manager  of  radio 
station  WWJ,  Detroit.  Returning  to 
NBC  in  November,  1937,  he  was  ap- 
pointed manager  of  the  station  rela- 
tions service  division,  serving  in  that 
post  until  1942,  when  he  was  named 
assistant  to  the  vice-president  in 
charge  of  stations.  In  1945,  he  was 
appointed  director  of  the  NBC  sta- 
tions departments. 


Crosley  Sales  In  N.  Y. 

Show  35%  Increase 


(Continued  from  Page  1) 

ceivers  and  radio  models  have  been 
well  received,  Cole  disclosed,  and 
current  demand  exceeds  supply.  He 
added  that  other  Crosley  appliances 
had  also  been  in  great  demand  dur- 
ing past  months. 


Government  Inquiry 
In  TV  Sales  Methods 


(Continued  from  Page  1) 

butor  requires  a  dealer  to  buy  slow- 
selling  items  along  with  his  regular 
purchases.  Maher  indicated  that 
sales  of  television  receivers  together 
with  record  players  are  involved. 
The  government  official  has  made  it 
clear  however,  that  no  charges  are 
being  made  at  this  time. 

In  answer  to  the  inquiry,  RCA 
says  it  has  been  asked  to  furnish  in- 
formation on  sales  distribution 
methods. 

The  corporation  believes  that  the 
investigation  will  show  their  prac- 
tices to  comply  with  the  law. 

Maher  said  parties  found  guilty  of 
tie-in  sales  would  face  a  fine  up  to 
$5,000  for  a  corporation  and  up  to 
$5,000  and  a  year  in  jail  for  individ- 
uals. The  charges  would  involve  an- 
ti-trust provision  of  federal  laws. 

The  sales  might  involve  slow-sell- 
ing radio  receivers,  record  players 
or  other  appliances  which  a  dealer 
was  forced  to  accept  to  acquire  bet- 
ter-selling items. 


Mrs.  Harry  M.  Bessey 

Mrs.  Harry  M.  Bessey.  wife  of 
Harry  M.  Bessey,  executive  vice- 
president  of  Altec  Service,  died 
December  10,  following  a  short  ill- 
ness, at  Montclair,  N.  J. 


for  profitable  selling  INVESTIGATE 


WDE 

WILMINGTON 

DELAWARE 

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LANCASTER 


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HARRISBURG 
P  E  N  N  S  Y  L  V  A  N  I  A  J 


WOR 

YORK 

PENNSYLVANI 


WDEL  TV 

WILMINGTON 

DELAWARE 


3 

and 

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WRAW 

READING 

PENNSYLVANIA 

WEST 


EASTON 

PENNSYLVANIA 


WGALTV 

LANCASTER 

PENNSYLVANIA 


STEINMAN  STATIONS 
Clair  R.  McCollough,  Managing  Director 

Represented  by 

ROBERT  MEEKER  ASSOCIATES 

Chicago  San  Francisco  New  York  Los  Angeles 


RADIO  DAILY: 


Friday.  December  23.  1949 


FCC  Gets  Petition 
To  Reconsider  Grant 


(Continued  from  Page  1) 

its  power  from  the  1240  to  the  1080 
band  in  the  same  city  was  upheld  in 
April  by  the  U.  S.  Court  of  Appeals. 

WINN  reported  yesterday  that  it 
is  losing  its  ABC  affiliation  to 
WKLO  next  month.  WINN  seeks  to 
have  the  FCC  reopen  the  whole 
question,  pointing  out  that  the  de- 
cision to  permit  the  new  station 
rather  than  to  give  WINN  the  fre- 
quency shift  and  a  power  boost 
from  250  watts  to  five  kilowatts 
day  and  one  kilowatt  night  was 
based  on  the  fact  that  WINN  was 
relying  upon  ABC  programming 
whereas  WKLO  would  be  primarily 
local  in  its  programming.  WINN 
planned  to  take  the  full  ABC  net- 
work wire. 

That  Mid-America,  licensee  of 
WKLO,  would  affiliate  with  ABC 
was  predicted  by  WINN  during 
the  proceeding  before  the  Commis- 
sion. 

The  Commission  and  the  court, 
said  WINN  yesterday,  based  their 
preference  for  Mid-America  upon 
its  commitments  that  its  operation 
will  be  based  upon  a  non-network 
schedule  unless  a  network  affilia- 
tion can  be  secured  which  will  not 
be  at  the  expense  of  its  local  pro- 
gram service  and  which  will  not 
prevent  a  fair  proportion  of  its 
time  between  7:00  and  11:00  p.m., 
from  being  devoted  to  local  live 
sustaining  programs. 

Standard  option  hour  provisions 
in  ABC  contracts  leave  only  two 
free  half-hour  periods  between  6: 00 
and  11:00  p.m.^from  7:00  to  7:30 
and  from  10:30  to  11:00.  This  would 
mean,  said  WINN,  that  WKLO  can- 
not continue  to  provide  the  service 
pledged  when  it  received  its  per- 
mit. 

In  view  of  the  change  in  network 
affiliation,  said  WINN,  "it  is  appar- 
ent that  basis  for  preferment  of 
the  Mid-America  application  over 
that  of  petitioner  no  longer  exists, 
and  that  the  public  interest  requires 
that  the  entire  matter  be  reconsid- 
ered in  the  light  of  the  changed 
circumstances.  .  .  .  petitioner's  pros- 
pective operation  as  a  non-network 
station  entitles  it  to  a  comparative 
consideration  for  the  better  broad- 
cast facility  originally  granted  to 
Mid-America  on  the  basis  that  the 
latter  propose*!  to  operate  as  a  non- 
network  station." 


Greets  Barkley  On  WIOD 

Miami  —  WIOD's  Harry  Munyan 
obtained  an  exclusive  greeting  to 
Miami  from  Vice-President  Alben 
Barkley  upon  the  veep's  arrival  at 
his  Miami  Beach  honeymoon  hide- 
away December  15th,  and  WIOD's 
Billie  O'Day,  women's  commentator 
obtained  an  interview  with  the  veep 
and  Mrs.  Barkley  both  aired  Friday 
over  WIOD.  The  veep  was  prin- 
cipal speaker  at  the  Dade  County 
Jefferson  Jackson  Day  Dinner,  De- 
cember 17th. 


Man  About  Manhattan.  .  .  .' 

•  •  •  BIGTOWN  SMALL  TALK:  Radio  station  owners  have 
started  promotion  campaigns  to  sell  radio  via  TV  and  proving,  through 
some  highly  interesting  statistics,  that  AM  is  still  as  big  as  ever.  .  .  . 
Walter  Winchell  switched  his  plans  and  instead  oi  trekking  off  to  the 
coast  will  spend  the  holidays  with  his  family  at  the  Roney  Plaza  in 
Miami  Beach.  .  .  .  Frank  Cooper  has  set  Martha  Tilton  and  Harry 
Babbitt  for  a  year's  recording  contract  on  the  Coral  label.  .  .  .  "Luncheon 
at  Sardi's"  heading  toward  its  4th  year  on  the  air  with  the  highest 
daytime  rating  on  WOR.  .  .  .  Sheriff  Bob  Dixon  sought  by  a  major 
film  outfit  for  series  based  on  his  "Chuck  Wagon"  characterization. 
.  .  .  Frank  Saunders  putting  on  the  "Paddy"  show  for  WP1X  for  a 
one-time  shot  Dec.  26th  at  8:30  p.m.  .  .  .  Xavier  Cugat's  about  to  launch 
a  nationwide  search  for  a  new  Latin  vocalist  for  whom  a  $5000  prize 
awaits  plus  a  tour  of  So.  America  and  Europe  with  him  in  '50.  Cugie's 
Norma  Calderon  has  been  signed  for  the  "So.  Pacific"  road  company. 
.  .  .  Talented  kids  from  the  Wally  Wanger  Dancing  School  will  put  on 
a  half-hour  show  on  "Market  Melodies"  via  WJZ-TV  tomorrow.  .  .  . 
Jerry  Devine  back  to  the  coast  alter  hopping  down  to  Washington  to 
gather  some  more  inside  stuff  for  his  "This  is  Your  FBI"  series.  .  .  . 
Leo  De  Lyon  sez  it's  too  bad  about  the  shortage  of  water  here.  Now 
if  there  can  only  be  a  shortage  of  "shortage  of  water"  jokes. 

ft        ft        ft  ft 

•  •  •  The  Radio  Executives  Club  party  at  the  Hotel  Roose- 
velt yesterday  was  a  really  worthwhile  charity  gesture.  All  of 
the  proceeds — $6,000 — goes  to  worthy  charities  and  the  800 
men  and  women  who  attended  had  a  real  good  time.  John  Karol, 
president  of  the  club  and  Reggie  Schuebel  of  Duane  Jones  agency, 
who  was  chairman  of  the  prize  committee  are  to  be  congratu- 
lated. .  .  .  ditto  to  Claude  Barrere,  secretary-treasurer,  and  some 
Christmas  candy  to  Bill  Hedges  and  O.  B.  Hanson  who  had  the 
courage  to  wear  Santa  whiskers  at  the  Radio  Pioneers  table. 

ft  ft  ft  <fr 

•  •  •  THAWTS  WHILE  THINKING:  While  they're  at  it.  those  TV 
stations  who've  been  beefing  about  the  blood-and-thunder  material 
unloosed  upon  the  television  screens  might  as  well  include  those 
shows  dealing  with  ghosts  and  the  supernatural.  Wed.  nite's  edition 
of  "The  Clock,"  for  instance,  which  was  the  story  of  a  lad  who  died  at 
10  p.m. — or  just  about  the  time  his  'spirit'  visited  his  sweetheart  and 
vowed  eternal  love.  We  don't  know  how  the  kiddie  trade  took  it,  but  it 
was  enough  to  chill  our  insides.  .  .  .  Talking  about  a  chill,  coldest  de- 
livery on  the  air  (despite  his  excellent  text)  belongs  to  Martin  Agronsky. 

.  It  takes  the  Fitzgeralds  ten  minutes  to  warm  up  the  air  again  after 
Agronsky  leaves  it. 

ft        ft        ft  ft 

•  •  •  THE  MORNING  MAIL:  "Let  me  relate  briefly  a  hair- 
raising  incident,"  writes  Roger  Kay.  "Right  after  your  kind 
words  about  our  .presentation  for  the  Paul  Lukas  show,  'The 
Cheater,'  we  got  a  lot  of  calls  from  execs  who  wanted  to  see  it. 
However,  before  we  could  get  around  to  showing  it,  tragedy 
struck,  sometime  during  the  fateful  night,  "The  Cheater'  vanished 
from  behind  locked  doors  at  the  executive  offices  of  GAC.  Need- 
less to  say,  we  all  went  quietly  nuts  the  next  day.  At  7  p.m.,  bless 
him,  the  quickwitted  Rockefeller  Center  detective  triumphantly 
returned,  with  IT  under  his  arm.  The  innocent  cause  of  all  this 
furore  was  an  art-loving  charwoman  who  had  taken  it  home, 
figuring  it  was  just  a  beautiful  'picture  book.'  All's  well  that  ends 
well,  however,  and  we're  all  happy  again — except  perhaps  our 
bewildered  charwoman  who  shall,  from  now  on,  limit  her  collec- 
tion to  dated  magazines." 


TV  Time  Sales  In '48 
Totaled  $8,700,000 

(Continued  from  Page  1) 

erating  less  than  six  months.  Aver- 
age monthly  income  ranged  from 
$20,000  for  stations  on  the  air  all 
year  to  only  $5,000  for  those  on  the 
air  two  months  or  less. 

Fourteen  stations  on  the  air  all 
year  reported  an  average  operating 
cost  of  $538,000— about  $45,000  per 
month.  Among  these,  one  reported 
an  annual  operating  expense  of 
$814,000,  and  another  only  $59,000. 

The  FCC  said  TV  revenues  ac- 
counted for  about  10  per  cent  of  the 
overall  take  of  TV  sound  radio  sta- 
tions in  Philadelphia,  and  about  8 
per  cent  in  New  York  and  Washing- 
ton. 


Santa  Claus  On  WTAG 

Kris  Kringle  has  been  having  a 
busy  time  for  himself  at  WTAG  in 
Worcester,  Mass.  The  Julie  'n' 
Johnny  program  used  a  pickup  of 
Santa  complete  with  static  and  in- 
terference as  if  from  overseas.  A 
second  try  to  reach  the  bearded 
gent  was  on  "FM"  and  it  came  in 
clear.  Santa  said  he'd  have  some 
FM  sets  in  his  bag.  On  the  Letters 
to  Santa  part  of  the  same  show,  a 
letter  was  read  from  a  20-year-old 
girl  named  Arlene  whose  left  arm 
had  been  amputated.  Pledges  total- 
ing $250  came  into  the  office  to  help 
the  girl  with  a  few  minutes  after 
sign-off. 

Hollywood's  New 

COUNTRY  CUB 


The  Country  Club  Hotel  occu- 
pies a  magnificent  location  in 
the  heart  of  the  exclusive  "Wil- 
shire  residential  district .  . .  ad- 
jacent to  Wilshire  Country 
Club  and  overlooking  the  ex- 
panse of  its  gorgeous  fairways 
and  greens. 

•  Rates  from  $6.00  up.  Sin- 
gle Kitchenette  Apart- 
ments Available  by  Week 
or  Month. 

COUNTRY  CLUB 


HOTEL 


445  North  Rossmore  Avenue  (Vine  St.) 
Hollywood  4,  Calif. 

Tclephont:  Hollywood  9-2701 


hat  other  ^^hristmas  present 
can  you  name  that... 


. . .  you  wouldn't  want  to  exchange 


. . .  never  wears  out 


...  is  so  quick  and  easy  to  buy 
. . .  pleases  everyone  on  your  list 

4 

AND . . .  gives  itself  all  over  again 

(with  interest)  ten  years  later? 


. . .  comes  in  so  handy  on  rainy  days 


. . .  keeps  increasing  in  value 


avings  jrfronds 


Automatic  Saving  is  Sure  Saving 


THIS  SPACE  CONTRIBUTED  BY  RADIO  DAILY 


6 


RADIO  DAILY 


Friday,  December  23,  1949 


AGENCIES 


ALBERT  R.  WHITMAN  has  re- 
signed as  v-p  and  account  super- 
visor at  Benton  &  Bowles,  Inc.  to 
join  Campbell-Mithun,  Inc.  Minne- 
apolis, as  executive  v-p  on  February 
1. 


BOWKER  &  CO.,  INC.,  new  adver- 
tising and  public  relations  organiza- 
tion, has  been  established  in  Toledo. 
Ohio,  with  offices  in  the  Manhattan 
Building. 


W.  RODNEY  ERICKSON  has  been 
appointed  manager  of  Young  & 
Rubicam's  radio  and  television  de- 
partment, Everard  W.  Meade,  v-p  of 
the  agency  has  announced. 


FOOTE,  CONE  AND  BELDING 
have  established  an  office  in  Hous- 
ton, Texas,  to  service  the  Gulf 
Brewing  and  Hughes  Tool  Company 
accounts. 


STANWOOD  A.  MORRILL  has 
been  named  director  of  marketing 
and  advertising  for  Lambert  Pharm- 
acal  and  Pro-phy-lac-tic  Brush  Co. 


W.  RICHARD  GUERSEY  has  join- 
ed the  staff  of  MacManus,  John  & 
Adams,  Inc.  in  Baltimore. 


EDWIN  F.  COLEMAN  .  is  now 
with  Advertisers  Production  Servi- 
ces, Inc.  in  an  executive  capacity. 
He  was  formerly  an  account  man- 
ager with  Kenyon  &  Eckhardt,  Inc. 

 iiiinir 


^end  i3i  r  llid ay 
Cj  r  §  6  t  i      5  ^Jo  

December  23 
Howard  Breslin         Don  McNeill 
Pinkie  Herman         John  Waters 
W.  A.  Stretch,  Jr.        Jack  Lloyd 

December  24 
Jack  Alicoate  Doris  Sharp 

Dick  Crans  Naylor  Rogers 

December  25 
Matt  Brooks  Peggy  Stone 

Hon  Gamble  George  Lasker 
Betty  Olson  Bob  Ripley 

Gladys  Swarthout     Josef  Stopak 
Arthur  Perles        Larry  Goddean 
Herman  Katzman 

December  26 
Bernard  Dudley      Hibbard  Ayer 
Charlie  Alicoate 

December  27 
Charlotte  Chain         Sam  Coslow 
lack  Lathan   Joseph  E.  Crenshaw 
Charles  Holland       Ralph  Smith 
Oscar  Levant  Mark  Woods 

Roy  Amos  Thomas    Mary  Hutter 

December  28 
Dick  Joy       Noel  McMahon  Burr 
Blanchard  McKee 
William  Bohack 

December  29 
George  Field         Clyde  McCoy 
Wendell    Niles  Pert  Padgett 

Larry  Stevens 


i  n  1 1 »  ■  ■  »'» i¥?#»IFiWiTfViV>  ill 


WINDY  CITY  WORDAGE 


By  HAL  TATE 


•  •  •  Larry  Kurtze  of  the  Service  Unlimited  TV  package  firm, 
beaming  because  his  "Second  Cup"  TV  daytimer  on  WBKB  starring 
linn  Burton  garnered  top  honors  in  a  special  survey  conducted  by  the 

local  Jay  &  Graham  research  firm.  .  .  .  Tommy  Bartlett. 
ChlCQCfO  s,ar  ol  NBC's  "Welcome  Travelers"  flew  to  Mont- 
gomery, Alabama  over  the  week-end  as  guest  of  the 
Maxwell  Held  Air  Force  base.  Tommy  was  guest  of  honor  and  emceed 
the  gala  program  dedicating  the  air  field's  new  theater.  .  .  .  Chicago's 
pioneer  disc  jockey,  Norman  Ross,  beaming  over  the  wonderful  pre- 
Xmas  business  at  his  record  shop  in  Evanston.  .  .  .  Ben  Park's  new 
documentary  transcribed  show  will  be  released  over  more  than  400 
stations  by  the  American  Medical  Association  right  after  the  first  of 
the  year.  It's  a  public  service  program  based  mainly  on  Ben's  prize- 
winning  "It's  Your  Life"  show. 

■fr  ft  <£r 

•  •  •  Rosemary  Wayne  is  considering  making  her  TV  debut 
very  soon.  .  .  .  The  fact  that  Tom  Moore  got  some  200,000  entries 
on  his  "Home  Made  Toy"  contest  on  his  MBS  "Ladies  Be  Seated" 
show,  aided  him  in  snaring  the  Miles  Laboratories  firm  for  a 
sponsor.  .  .  .  Harold  Isbell  recently  celebrated  his  first — and  very 
successful — year  on  television.  .  .  .  Chuck  Sebastian  is  the  new 
prexy  of  the  Chicago  Radio  Correspondents  Association  succeed- 
ing Charles  Ahrens.  Chuck  is  with  FM  station  WFJL  while 
Ahrens  is  with  UP.  .  .  .  Other  officers  elected  were:  Richard 
Elliott,  WCFL,  vice-president;  Will  Whitney,  WGN.  secretary; 
and  Sam  Paxton,  WMBI,  treasurer.  ...  A  recent  Chicago  visitor 
to  the  Mutual  offices  was  Don  C.  Wirth,  vice-president  and  general 
manager  of  WNAM,  Meenah,  Wis. 


ft 


ft  ft 


ft 


•  •  •  The  Barthel,  Inc.  record  firm  has  reorganized  with  Nick 
Wayne  elected  president  and  Paul  Cwik,  vice-president.  Larry  J.  Anazao- 
lone  is  secretary-treasurer.  .  .  .  Initial  artists  signed  are  singers  Johnny 
Hill  and  lemme  thrush  Toni  Rami.  .  .  .  Jerry  Colonna  and  Sonny  Tufts 
guested  this  week  on  Tommy  Bartlett's  "Welcome  Travelers"  show.  .  .  . 
Don  Getz,  WGN  promotion  director,  recuperating  from  his  recent  illness. 
Don  was  hospitalized  for  several  weeks.  .  .  .  Another  hospital  case  is 
Norman  Felton,  NBC  television  director,  who  underwent  an  appendect- 
omy. .  .  .  Oliver  Morton,  manager  of  the  NBC  Central  Division  national 
spot  sales  department,  and  salesmen  Robert  Flanigan,  Howard  Meyers 
and  George  Halleman  are  back  from  their  sales  confab  at  WGY,  Sche- 
nectady. .  .  WJJD  and  WGES  disc  jockey  AI  Benson  does  all  his  pro- 
grams from  his  south  side  home. 

ft 


ft  ft 


ft 


•  •  •  NBC  exec  Niles  Trammell  attended  the  Ad  Council  s 
Directors  meeting  at  the  Blackstone  Hotel  last  week.  Mr.  Trammell 
said  he  didn't  sign  any  talent  while  in  Hollywood  but  he  did 
sign  up  KFI  for  another  couple  years.  .  .  .  Friday,  December  23rd 
is  a  gala  day  for  "The  Breakfast  Club."  It's  Emcee  Don  McNeill's 
42nd  birthday  and  the  gang  will  put  ion  a  special  Christmas  show 
featuring  the  appearance  of  Don's  wife,  Kay,  and  their  three 
sons,  Tommy,  Donnie,  and  Bobby.  .  .  .  Recent  ABC  visitors  were 
Joe  Hartenbower  and  Dick  Evans,  general  manager  and  sales 
executive  respectively  of  KCMO,  Kansas  City,  and  Don  Searle, 
ex-v.p.  of  the  network's  western  division.  .  .  .  Many  moons  ago 
this  column  predicted  that  one  of  the  best  radio  and  TV  comedians 
in  town  was  Cliff  Norton.  The  accolades  he's  receiving  at  .the 
Sherman  Hotel's  "College  Inn"  show  proves  we  were  right.  .  .  . 
WMOB's  "Press  Conference  of  the  Air"  getting  an  excellent 
reception.  Chicago  Congressman  Sidney  R.  Yates,  who  recently 
returned  from  Europe,  was  a  recent  guest  speaker. 

ft      ft      ft  ft 


PROmOTION 


MBS'  'Queen'  Contest 

Mutual  is  drawing  to  a  close  its 
three-month  "Queen  of  America" 
contest  to  select  the  outstanding 
clubwomen  in  the  nation  and  will 
select  the  winner  from  among  five 
semi-finalists  on  the  Jan.  6  "Queen 
For  A  Day"  program. 

The  promotion  idea  was  based  on 
remarks  made  in  the  U.  S.  Senate 
by  distaff  Senator  Margaret  Chase 
Smith  of  Maine  relative  to  the  civic 
contributions  of  the  nation's  club- 
women. 

Mutual  has  selected,  tieing  local 
affiliated  stations  into  the  stunt,  one 
quarter  finalist  from  each  station 
area  and  will  announce  their  names 
on  the  program  Dec.  27.  On  Dec.  30, 
the  semi-finalists,  chosen  from 
among  the  5,000  station  area  win- 
ners, will  be  announced. 

Finale  comes  when,  on  the  Jan.  6 
program,  the  studio  audience  picks 
the  winner  from  among  the  semi- 
finalists.  The  clubwoman  selected 
will  be  cited  for  her  "leadership  and 
civic  contribution  to  her  communi- 
ty" and  will  receive  a  large  jackpot 
of  merchandise  prizes. 


"The  Greatest  Is  Charity" 

WORZ,  Orlando,  NBC  outlet  for 
central  Florida,  has  a  "Toy  Termin- 
al" set  up  on  Main  Street  as  a  depot 
to  receive  contributions  of  used  toys, 
clothes  etc.  At  regular  intervals  the 
American  Legion  "locomotive"  picks 
up  the  articles  and  delivers  them  to 
the  Orlando  Rescue  Mission  for  re- 
pair and  distribution  to  needy  fam- 
ilies this  Christmas.  Many  of  WORZ's 
local  programs  are  scheduled  for  ori- 
gination at  the  "Toy  Terminal"  and 
are  attracting  large  crowds  interest- 
ed to  see  how  broadcasters  go  about 
the  business  of  helping  worthy 
causes. 

Wiig  Elected  President 
Of  N.  Y.  AP  Broadcasters 


Albany — No  curtailment  of  news 
services  on  holidays  was  voted  by 
the  New  York  State  Associated 
Press  Broadcasters'  Association  at 
their  annual  meeting. 

The  AP  broadcasters  also  re-elec- 
ted Gunnar  Wiig  of  WHEC,  Roches- 
ter, as  president  at  their  one-day 
session  held  in  the  Hotel  Ten  Eyck. 
Jim  Healey  of  WOKO,  Albany,  was 
named  v-p  of  the  group  and  Norris 
Paxton,  AP  Albany  bureau  chief, 
secretary. 

Another  recommendation  passed 
was  the  substitution  of  Friday's 
sports  broadcasters  football  consen- 
sus by  a  roundup  of  major  football 
games.  The  delegates  decided  to 
hold  a  Monday  meeting  early  in 
October  and  have  an  interim  meet- 
ing for  New  York  City  members  in 
January  of  the  coming  year. 

Bill  Meenam  of  WGY,  Schenec- 
tady, Tom  Brown  of  WGVA,  Gen- 
eva, and  Bernard  Buck  of  WNYC, 
New  York,  were  elected  directors  of 
the  organization. 


Section  of  RADIO  DAILY,  Friday.  December  23.  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


NEW  CBS  COLOR  TEST  PLANS  SET 


TELE  TOPICS 


THE  ABC  HANDOUT  heralding  the  re- 
■  turn  of  "A  Couple  of  Joes"  described 
the  show  as  a  "television  potpourrie  (sic) 
salted  with  humor,  crackling  with  odd  gags 
and  gimmicks,  and  flavored  with  popular 
music  played  by  acknowledged  experts  in 
their  field."  Sounds  good,  but  without 
casting  any  doubts  on  the  veracity  of  the 
drumbeaters  or  their  powers  of  observa- 
tion, we  want  to  say  that  just  'tain't  so. 
The  show  this  week  was  divided  into  two 
half-hour  segs  aired  30  minutes  apart.  We 
caught  the  second  one  and  what  we  saw 
was  something  like  this:  Emcee  Warren 
Hull  reads  listener  requests  for  songs.  The 
band,  headed  by  Milton  DeLugg,  plays  the 
number  or  Joan  Barton  sings  it.  If  the 
musicians  don't  know  the  requested  song, 
the  writer  gets  a  prize  such  as  a  year's 
supply  of  soap.  That's  all  there  is  and  it 
adds  up  to  an  informal  nothing.  So  infor- 
mal, in  fact,  that  trumpet  player  Bobby 
Hackett  left  when  the  stanza  was  about 
ten  minutes  old  to  go  to  work  at  Nick's 
down  in  the  village.  .  .  .  Hull  is  a  glib, 
polished  emcee  and  Miss  Barton  a  most 
attractive  lass,  but  they  need  more  than 
what  the  show  offers.  Program's  major 
gimmick  is  J.  J.  Morgan,  a  sad-cyed 
Basset  who  roams  around  the  top  of  the 
piano  totally  indifferent  to  the  proceed- 
ings around  him.  ...  A  World  Video 
package,  show  is  produced  by  Ed  Kenner 
and  directed  by  Eddie  Nugent. 


D  ED  SMITH,  sardonic  sports  columnist 
of  the  Herald  Tribune,  loosed  his 
lethal  typewriter  the  other  day  at  sports 
announcers  who  describe  action  plainly 
visible  to  viewers  and  at  the  practice  of 
reading  aloud  the  sponsor's  slide  as  it  ap- 
pears on  the  screen.  Said  he:  "When  the 
telecasting  of  sports  was  new,  the  notion 
was  that  the  retreaded  radio  announcers 
employed  to  furnish  the  running  comment 
would  have  to  learn  a  new  technique. 
They  would  have  to  acquire  some  respect 
for  facts,  in  order  to  avoid  glaring  dis- 
crepancies between  the  thing  seen  and 
the  thing  heard.  And  they  would  have  to 
confine  their  comment  to  collateral  de- 
tails not  revealed  in  the  picture,  lest  they 
offend  their  auditors  by  telling  them 
things  they  could  plainly  see  for  them- 
selves. This  notion  has  proved  grossly 
over-optimistic.  Videots  apparently  do  not 
object  to  the  implication  that  they  are 
too  stupid  to  understand  what  is  going  on 
before  their  eyes.  They  don't  even  take 
offense  at  the  advertiser's  assumption  that 
they  are  too  ignorant  to  read  a  printed 
line."  .  .  .  This  business  of  reading  slide 
or  flip-board  copy  has  been  annoying  us 
for  some  time  now.  It  may  make  for  im- 
pact, as  the  Madison  Ave.  boys  would  say, 
but  it  seems  that  in  doing  so  they  demon- 
strate that  their  appraisal  of  their  audi- 
ence is  the  same  as  Brother  Smith's. 


Web  To  Transmit  Color  From  Three  Cities, 
Showing  Images  To  Public  For  First  Time; 
WOR-TV,  WOIC,  WCAU-TV  To  Co-operate  In  Test 

(Continued  from  Page  1) 


WOIC    and    WTOP,  Washington; 
WCAjU-TV.    Philadelphia;  Smith, 
Kline  &  French,  Philadelphia  phar- 
maceutical house,   and  AT&T  and 
local  phone  companies. 

The  test  will  make  color  airings 
available  to  segments  of  the  general 
public  for  the  first  time.  CBS  will 
install  15  color  sets  in  one  or  more 
Washington  locations  to  which  the 
public  will  have  access.  In  New 
York  the  web  plans  to  use  members 
of  the  public  as  observers  in  tests 
to  produce  technical  allocations 
data.  Primary  purpose  of  the  New 
York  tests  is  to  provide  the  FCC 
with  such  information  as  the  ex- 
tent to  which  color  stations  in  dif- 
ferent cities  on  adjacent  channels 
or  on  the  same  channels  may  in- 
terfere with  each  other,  and  the 
effect  of  diathermy  and  other  in- 
terference. 

Another  phase  of  next  month's 
tests  is  the  installation  of  color  re- 
ceivers in  Washington  homes  so 
that  the  pictures  can  be  observed 
under  normal  viewing  conditions. 
CBS  has  offered  to  install  color  re- 
ceivers in  the  homes  of  the  seven 
FCC  Commissioners. 

To  assist  laboratories  and  manu- 
facturers, OBS  is  making  all  the 
color  broadcast  signals  available 
for  technical  tests.  It  also  is  pro- 
viding color  receivers  for  test  pur- 
poses to  the  FCC  Laboratories  in 
Laurel,  Md.,  (already  delivered), 
and  to  the  Senate  Advisory  Com- 
mittee  on   Color  Television. 

In  New  York  the  broadcasts  will 
be  over  the  standard  transmitters 
of  WCBS-TV  and  WOR-TV.  The 
Washington  broadcasts  will  be  car- 
ried by  WOIC.  Studio  facilities  of 
WTCP,   CBS  radio  affiliate  in  the 


capital,  also  are  to  be  used  in  the 
Washington  operations.  Broadcasts 
in  Philadelphia,  which  will  start 
after  the  tests  in  the  other  cities 
have  gotten  under  way,  will  be 
over  WCAU-TV. 

AT&T  and  the  local  telephone 
companies  in  New  York,  Washing- 
ton and  Philadelphia  are  providing 
extensive  circuits  not  only  for  the 
local  operations  but  also  for  inter- 
city transmission  of  the  color  sig- 
nals via  coaxial  cable. 

To  Air  Live  And  Via  Film 

The  tests,  which  will  include 
both  live  and  film  programs,  will 
be  conducted  during  hours  that  will 
not  interfere  with  the  regular  local 
or  network  broadcasting  schedules 
of  the  cooperating  stations.  The 
color  transmission  periods  will  gen- 
erally be  scheduled  to  alternate 
with  standard  black  and  white 
transmissions  so  that  installation  of 
standard  sets  in  homes  in  the  three 
test  areas  can  continue  without  in- 
terruption. 

Existing  black  and  white  sets 
will  not  receive  the  color  trans- 
mission as  usable  pictures  unless 
they  are  adapted. 

In  Washington  the  live  pickup 
equipment  will  be  that  developed 
by  CBS  for  Smith,  Kline  &  French, 
for  demonstrations  of  the  teaching 
of  surgical  and  medical  procedures 
before  professional  groups  in  major 
cities  throughout  the  country. 

In  New  York,  CBS  will  use  color 
film  and  slide  pickup  equipment, 
together  with  standard  black  and 
white  film  and  live  pickup  equip- 
ment, in  order  to  study  the  compar- 
ative interference  behavior  of  color 
and  black-and-white  as  requested 
by  the  FCC. 


Press-Time  Paragraphs 


IATSE  Organizing  Make-Up  Artists 

In  the  first  NLRB  election  for  TV  make-up  and  hair  stylists,  employes 
in  that  category  at  NBC  this  week  unanimously  voted  IATSE  Local  798 
as  their  collective  bargaining  agent,  the  union  announced  yesterday. 
Contract  negotiations  will  he  started  soon  by  Sal  }.  Scoppa.  business 
agent  of  the  local,  which  is  now  organizing  make-up  personnel  at  all 
other  stations,  I A  said. 

\iw  l'ilut  Plant  Set  By  Corning  Glass 

Corning,  N.  Y. — A  new  pilot  plant  to  be  used  initially  for  develop- 
ment of  new  production  methods  for  video  tubes  will  be  Constructed 
here  by  the  Corning  Glass  Works.  Plant  will  be  equipped  with  a  60-ton 
glass  melting  tank  and  various  types  of  conventional  and  experimental 
glass  forming  and  finishing  machines. 


NBC-TV  Station  Dept. 
Set;  Hickox  Director 


Continuing  its  divorcement  of 
AM  and  TV,  NBC  yesterday  an- 
nounced establishment  of  a  separate 
TV  station  relations  department  to 
be  headed  by  Sheldon  B.  Hickox, 
Jr.,  manager  of  the  combined  de- 
partment  before  separation. 

On  the  staff  of  the  new  depart- 
ment are  Thomas  E.  Knode,  for- 
merly assistant  to  Carleton  D.  Smith, 
director  of  tele  operations;  E.  B. 
Lyford,  Stephen  A.  Flynn  and  Rob- 
ert J.  Guthrie,  station  relations 
execs. 

Hickox  joined  NBC  in  1929,  short- 
ly after  graduation  from  Amherst. 
In  1931  he  became  assistant  sales 
traffic  manager  and  in  1933  was 
named  supervisor  of  commercial 
traffic.  Two  years  later  he  was 
named  assistant  manager  of  station 
relations  and  in  1939  took  over 
management  of  the  department. 


Johnson  Will  Describe 
Filming  With  3  Cameras 

The  three-camera  technique  used 
by  Jerry  Fairbanks,  Inc.,  in  the  pro- 
duction of  low-cost  video  films  will 
be  described  by  Russ  Johnson,  vice- 
president  of  that  organization  when 
he  addresses  the  distribution  session 
of  the  National  Television  Film 
Council's  third  quarterly  forum  to 
be  held  Dec.  28  at  the  Hotel  Astor. 

John  Mitchell,  of  UA  Television, 
who  also  is  distribution  chairman  of 
NTFC,  will  head  the  morning  ses- 
sion on  production.  He  will  discuss 
the  availability  of  bank  financing 
for  television  films. 


Strahorn  Joining  Y&R 

Lee  Strahorn,  indie  radio  produ- 
cer, will  join  Young  &  Rubicam  to 
handle  production  on  the  Fred 
Waring  TV  show,  it  was  announced 
by  Everard  W.  Meade,  radio-tele 
chief  of  the  agency.  Strahorn  pre- 
viously was  with  NBC  and  Foote. 
Cone  &  Belding.  He  will  leave  Cali- 
fornia for  New  York  Dec.  28. 


Cassyd  Elected  By  ATAS 

Hollywood — Syd  Cassyd  has  been 
elected  president  of  the  Academy  of 
Television  Arts  and  Sciences,  suc- 
ceeding Harry  Lubcke.  James  Van- 
diveer  and  H.  L.  Hoffman  were 
named  vice  -  presidents;  Robert 
Packham.  treasurer;  Betty  Mears, 
secretary;  Mark  Finley.  correspond- 
ing secretary,  and  Dick  Lane,  re- 
cording secretary. 


Section  of  RADIO  DAILY.  Friday.  Dec.  23.  1949 


Master  Antenna 
For  All  TV  Areas 


A  multiple-outlet  master  televi- 
sion antenna  system  for  apartment 
houses,  hotels,  stores,  schools,  hos- 
pitals, and  office  buildings  is  now 
available  for  installation  in  all  TV 
areas  throughout  the  nation,  accord- 
ing to  an  announcement  by  the  RCA 
Engineering  Products  Department. 

The  installation,  known  as  the 
RCA  Television  Antenaplex  System 
was  first  publicly  announced  last 
May.  but  initial  sales  were  restricted 
to  the  eastern  seaboard. 

Antenaplex  is  designed  to  meet  re- 
quirements of  both  landlords  and 
tenants  by  providing  TV  antenna 
outlets  in  all  apartments,  offices,  or 
other  space  units  with  a  minimum 
of  rooftop  equipment,  consisting  es- 
sentially of  an  individually  tuned 
antenna  for  each  transmitting  chan- 
nel in  the  given  area,  a  master  sig- 
nal amplifier  to  boost  the  signals  re- 
ceived on  all  channels,  and  one  or 
more  vertical  lines  of  coaxial  cable, 
running  through  pipe  wells  in  the 
walls,  with  branch  connections  for 
all  outlets. 

Three  New  York  apartment  own- 
ers have  signed  contracts  with  the 
Commercial  Radio  Sound  Corp.. 
RCA  sound  products  distributor  in 
the  New  York  area,  for  installation 
of  Antenaplex  systems.  They  are: 
owners  of  Schwab  House  at  11 
Riverside  Drive,  and  developments 
at  40-44  and  715  Park  Avenue. 


EDGIREERS — 
CORSULTAATS 


RALPH  B.  AUSTRIAN 

Television  Consultant 

1270  AVENUE  OF  THE  AMERICAS 
NEW  YORK  20,  N.  Y. 
Tel.:  CO.  5-6848 


A.  R.  BITTER 

Consulting  Radio  Engineers 

4125  MONROE  STREET 

TOLEDO  6,  OHIO 
Tel.:  Kingswood  7631 


W:LLIAM  L.  FOSS,  Inc. 

Formerly  Colton  ft  Fosi.  Inc. 

927  1 5th  St.,  N.W.  REpublic  3883 
WASHINGTON.  D.  C. 


Top  TV  Reception  Atop  Mt.  Washington 

Reception  of  TV  programming  across  a  distance  of  some  150  miles 
has  been  reported  from  the  Mount  Washington  Observatory,  atop  Mt. 
Washington  in  New  Hampshire.  In  a  letter  to  the  Hub  Company,  a 
Boston  department  store,  the  Observatory  commended  the  sensitivity  of 
their  TV  set,  a  12'/2-inch  Tele-tone  table  model,  which  they  reported  was 
operating  on  a  routine  antenna  installation.  "The  set  works  fine  on  both 
Boston  stations,"  the  letter  stated.  "There  are  no  signs  of  'snow'  even 
during  the  daytime  when  signals  are  down.  We  are  over  140  airline 
miles  from  Boston,  but  we  do  not  use  amplifiers  of  any  type.  The  6000- 
foot  elevation  probably  helps  eliminate  the  necessity  of  such.  The  Tele- 
tone  set  is  providing  and  will  undoubtly  continue  to  provide  many 
hours  of  enjoyment  as  we  at  the  Observatory  will  shortly  be  without 
outside  contact  except  by  radio  and  television,"  the  message  concluded. 


Army  SC  Developing 

Miniature  Equipment 

Small,  light-weight  Army  Signal 
Corps  equipment  which  can  be  easi- 
ly carried  by  men  and  withstand 
extremes  of  climate  is  being  de- 
signed to  provide  fast,  effective 
communications  networks  for  com- 
bat troops  in  the  field,  the  Depart- 
ment of  the  Army  announced.  A 
crystal  rectifier  reduced  to  the  size 
of  a  match  head,  a  field  switchboard 
that  weighs  only  22  pounds  and  a 
portable  teleprinter  weighing  45 
pounds  are  among  items  developed 
through  S.  C.  research  projects. 
Miniature  and  sub-miniature  radio 
tubes  have  also  been  produced. 


GE  Tube  Div.  Announces 
Three  Appointments 

Three  new  appointments  have 
been  announced  in  the  tube  divi- 
sions of  the  General  Electric  Com- 
pany by  J.  M.  Lang,  manager.  E.  F. 
Peterson  has  been  named  manager 
of  sales  of  the  divisions,  with  head- 
quarters at  Schenectady.  L.  B.  Davis 
has  been  appointed  manager  of  the 
receiving  tube  division  at  Owens- 
boro,  Ky.,  and  K.  C.  DeWalt  has 
been  appointed  manager  of  the  ca- 
thode ray  tube  division  at  Elec- 
tronics Park,  Syracuse,  N.  Y.  All 
have  been  associated  with  General 
Electric  for  a  number  of  years  in 
various  capacities. 


PRODUCTIOn  PARADE 


Motorola  Plant  Plans 
To  Double  Set  Output 


In  order  to  free  its  Chicago  plant 
for  greater  video  production,  Moto- 
rola, Inc.,  will  double  the  capacity 
of  its  Locust  Avenue  radio  plant  in 
Quincy,  111.,  according  to  an  announ- 
cement by  Paul  V.  Galvin.  Construc- 
tion of  the  new  plant  began  this 
week,  with  completion  scheduled 
for  March  1. 

Statement  By  Galvin 

"This  step  is  both  a  consolidation 
and  an  expansion  for  increased  pro- 
duction of  our  television  receivers," 
said  Galvin.  "The  new  plant  addition 
in  Quincy  will  be  devoted  to  the 
production  of  home  and  auto  radios, 
a  move  which  in  turn  will  enable  us 
to  turn  out  more  television  sets  in 
the  headquarters  factory  in  Chicago. 
Although  our  chief  concern  is 
greater  TV  production,  this  move 
can  also  be  taken  as  evidence  that, 
far  from  being  dead,  demand  for  ra- 
dio continues  strong." 

Two  New  Assembly  Lines 

Through  the  addition  of  the 
Quincy  plant,  radio  set  output  there 
is  expected  to  increase  from  ap- 
proximately 2,800  units  per  day  to 
3,800.  Two  new  assembly  lines  are 
being  incorporated  in  the  construc- 
tion, which  will  consist  of  about 
15,000  square  feet.  The  new  facilities 
will  require  the  addition  of  some  100 
new  employees  in  the  stepped-up 
j  manufacturing  schedule. 


Deflection  Yoke  Shield 

In  keeping  with  the  trend  of  de- 
veloping new  time  and  money-sav- 
ing components  for  TV  sets,  Henry 
L.  Crowley  Co.,  West  Orange,  N.  J., 
announce  a  new  powdered-iron  de- 
flection yoke  shield.  In  the  shape  of 
two  half  cylinders,  this  new  item 
saves  time  in  the  assembly  work  on 
the  deflection  yoke.  In  place  of  usual 
winding  procedure  with  soft  iron 
wire,  these  two  cylinder  halves  are 
slipped  into  place  around  the  elec- 
trical winding  and  held  with  a  few 
wraps  of  tape.  The  powdered-iron 
shields  cost  approximately  the  same 
as  the  soft-iron  windings  material 
while  the  electrical  characteristics 
of  the  powdered-iron  are  better 
than  those  of  the  iron  wire. 

Joins  Airborne  Instruments  Lab 

Herbert  DuVal,  Jr.,  for  many 
years  with  GE,  has  joined  Airborne 
Instruments  Laboratory,  Mineola, 
N.  Y.,  as  technical  assistant  to  H.  R. 
Skifter,  president.  DuVal  was  with 
GE  for  14  years  during  which  time 
he  became  head  of  the  company's 
naval  electronics  commercial  activi- 
ties. Prior  to  joining  AIL,  he  was 
vice-president  of  station  WPTR,  Al- 
bany, N.  Y. 

New  Magnavox  Radio-Phono 

The  Wedgewood,  a  new  Magnavox 
radio-phonograph,  which  also  fea- 
tures Add-A-Television  feature,  has 
been  announced  by  Magnavox.  The 


new  model  is  designed  with  storage 
space  for  14  large  record  albums, 
part  of  which  may  quickly  be  con- 
verted to  accommodate  the  addition 
of  a  TV  receiver  at  the  owner's  con- 
venience. The  Wedgewood  is  design- 
ed in  18th  century  cabinetry  and 
lists  at  $275  for  the  radio-phono- 
graph and  $469.50  with  TV. 

Smaller  Paper  Capacitors 

Aerovox  Corp.,  New  Bedford, 
Mass.,  is  making  a  smaller  paper 
tubular  capacitor  available  to  the 
radio  electronic  industries.  Known 
as  Type  P85.  the  capacitors  feature 
the  same  materials  and  general  pro- 
cesses used  in  the  Aerovox  Aerocon 
Type  P87.  To  achieve  the  miniature 
size  new  production  techniques  were 
required  for  handling  minute  sec- 
tions, wires  and  other  components 
without  sacrifice  of  quality  and  mass 
production  requirements. 

DuMont  Inputuner 

A  new  DuMont  four-section  In- 
putuner incorporating  the  latest 
Mallory-Ware  spiral-type  Inductor, 
is  announced  by  the  Electronic  Parts 
Div.  of  Allen  B.  DuMont  Laborator- 
ies. Among  its  advantages  is  the 
doubling  of  the  gain  over  previous 
models,  together  with  greatly  im- 
proved selectivity  in  keeping  with 
the  advent  of  more  and  higher  pow- 
ered TV  transmitters,  local  FM  sta- 
tions, amateur  radio  and  other  servi- 
ces. 


EAGIREERS— 
COnSULTARTS 


McNARY  &  WRATHALL 
RADIO  ENGINEERS 

906  Natl.  Press  Bldg.     1407  Pacific  Ave. 
Washington  4,  D.  C.      Santa  Cruz,  Cal. 
Member  AFCCE 


L.  W.  ANDREWS,  INC. 

RADIO  CONSULTANTS 

219  WHITAKER  BLDG. 
DAVENPORT,  IOWA 
Phone  2-7824 


GEORGE  P.  ADAIR 

Radio  Engineering  Consultants 

Executive  1230 
Executive  5851 
1833  M  STREET,  N.W. 
WASHINGTON  6,  D.  C. 


The  National  Daily  Newspaper  of  Commercial   Radio   and  Television 


VOL.  49,  NO.  57 

NEW  YORK.  TUESDAY,  DECEMBER  27,  1949 

TEN  CENTS 

WEB,  STATION  '48  EARNINGS  REPORTED 

Stanton  Predicts  '50 
Will  Be  Fine  As  '49 


Nineteen  Hundred  and  Forty-nine, 
in  many  respects,  was  the  most 
successful  year  in  CBS'  22-year  his- 
tory, Frank  Stanton,  CBS  president, 
said  in  his  year-end  statement, 
released  Friday. 

He  cited  the  "unique"  position  of 
the  web  in  radio  programming;  its 
top  rated  TV  programs;  its  increase 
in  network  coverage  With  185  sta- 
tions now  in  the  network  fold,  and 
its  record  time  sales  for  both  radio 
and  television  during  the  past  year, 
(Continued  on  Page  3) 


Pope  Replies  to  Fly  Plea 
In  WINS-Employe  Row 

Washington  Bureau  of  RADIO  DAILY 

Washington — 'Recalling  statements 
in  the  original  petition  filed  by 
WINS  employees  against  sale  of  the 
station  to  Publisher  Generoso  Pope, 
attorneys  for  Pope  have  told  the 
Commission  they  cannot  understand 
the  recent  statement  by  James  Law- 
rence Fly,  counsel  for  the  WINS 
employes,  that  "the  question  of 
whether  foreign-language  broad- 
casting is  good  or  bad"  is  not  in- 
volved in  the  protest. 

Filing  further  comments  for  Pope, 

(Continued  on  Page  3) 

Lever  Sales  Personnel 
Announced  By  Official 

W.  W.  McKee,  Lever  Brothers 
vice-president  in  charge  of  sales  has 
announced  the  company's  present 
organization  of  Lever  Brothers' 
Merchandising  Department. 

McKee  said  that  the  department 
would  continue  under  the  direction 

(Continued  on  Page  3) 


AM  Total  For  Year  Is  $407,000,000, 
10.9%  Over  '47;  Expenses  Up  17.5%; 
Figures  For  FM  Also  Issued 

Washington  Bureau  of  RADIO  DAILY 

Washington — The  FCC  reported  on  Friday  that  AM  net- 
works and  stations  earned  a  total  of  $407,000,000  in  the 
calendar  year  1948,  with  an  additional  $621,000  reported  by 
77  FM  stations  affiliated  with  AM  stations  and  $1,026,208 
reported  by  89  of  the  107  FM  stations  on  the  air  in  1948 
without  affiliation  with  an  AM  outlet. 

The  $407,000,000  figure  for  AM  was  10.9  per  cent  over 
the  1947  total — but  expenses  were  up  17.5  per  cent.  Total 
profits  before  taxes,  fell  off  thus  by  10.7  per  cent  to  $64,- 
100,000,  with  networks  accounting  for  28.2  per  cent  of  the 
total.  The  network  profit  figure  of  $18,100,000  includes  the 
take  of  the  27  owned-and-operated  stations.  The  four  na- 
tional webs  and  three  regionals  are  included. 

A  $46,000,000  profit  figure  was  reported  by  the  1,797 
other  stations  covered  in  the  study. 

Average  station  income  (before  taxes)  in  1948  reported 
by  1,313  stations  in  operation  at  least  two  full  years  was 

(Continued  on  Page  3) 


For  Uncle  Joe 

The  "Voice  Of  America"  gave 
Santa  Claus  extensive  air  time  on 
broadcasts  to  the  Russian  people 
during  the  Christmas  season,  it 
was  revealed  Friday  by  a 
"Voice"  official,  in  order  to  show 
the  Russians  what  a  fine  season 
Christmas  is  here  in  the  land  they 
are  taught  to  hate  and  fear. 
Christmas  once  was  Russia's  out- 
standing holiday. 


Federal  Court  O'Kays 
Station's  Decision 


Boston — A  suit  asking  damages 
and  an  order  to  force  WLAW  in 
Lawrence  to  broadcast  a  sermon  has 
been  dismissed  on  the  ground  that 
the  station  has  the  right  to  decide 
what  programs  will  best  serve  the 
public. 

Judge  Francis  Ford  said  that  the 
Federal  Communications  Act  "does 
not  expressly  confer  on  anyone  any 
right  to  broadcast  any  material  at 
any  time"  in  tossing  out  a  breach 

(Continued  on  Page  2) 


Hew  Sales  Records 
Forecast  By  Baker 


New  sales  records  for  1950  in  the 
electronics  industry  are  anticipated 
by  Dr.  W.  R.  G.  Baker,  vice-presi- 
dent and  general  manager  of  the 
electronics  department  of  the  Gen- 
eral Electric  Company.  An  estimated 
80  per  cent  of  the  company's  receiv- 
er business  next  year  will  come 
from  TV  set  sales,  Baker  continued. 

"The  public  will  spend  over  $800,- 
000,000  for  TV  receivers  in  1950, 
plus  $60,000,000  for  installations,"  ac- 

(Continued  on  Page  7) 


BMB  Again  Postpones  Date 
Release  Of  Second  Study 


The  release  date  for  the  Second 
Study  by  the  Broadcast  Measure- 
ment Bureau  has  been  again  post- 
poned, it  was  learned  Friday  by 
Radio  Daily.  Release  date  had  been 
set  for  the  27th  of  December  this 
year,  but  is  now  postponed  indefi- 
nately  until  after  the  "first  of  the 
year." 

Dr.  Ken  Baker,  BMB  chief,  Friday 


said  the  reason  for  the  delay  is  that 
"my  production  estimates  based  on 
the  1946  survey  were  wrong."  Dr. 
Baker  said,  however,  that  21  states 
had  been  completed  of  the  "49"  (in- 
cluding the  District  of  Columbia) 
that  were  being  surveyed. 

This  postponement  is  the  second 
since  the  Second  Study  was  started 
earlier  this  year. 


Past  Year  OK;  Next 
Also  Good— Sarnofi 


"The  year  1949  has  been  a  good 
one  for  the  radio-television  industry 
and  1950  promises  to  be  another 
good  year,"  David  Sarnoff,  chairman 
of  the  board  of  RCA,  said  in  his 
year-end  statement  just  released. 

"Television  shook  off  its  adolesc- 
ence and  came  into  man's  estate" 
in  1949,  the  medium's  "first  big 
year,"  he  said.  By  the  end  of  1954, 
Sarnoff  predicted,  there  will  be 
about  20,000,000  receivers  in  Amer- 
ican homes  for  a  total  audience  of 
about  75,000,000.  The  61,000,000  radio 
(Continued  on  Page  7) 


Special  Mid  Century  Prog. 
Gets  Sponsor  On  CBS 

"Mid-Century,"  a  special  one-shot 
CBS  broadcast  sponsored  by  Chev- 
rolet, will  be  heard  over  the  entire 
web  from  5  to  5:45  p.m.  on  New 
Year's  Day,  it  was  announced  Fri- 
day. 

The  program,  which  entails  flying 
in  to  the  United  States  all  CBS  news 
bureau  chiefs  from  key  news  centers 
throughout  the  world,  will  examine 
the  accomplishments  and  the  status 
(Continued  on  Page  21 

Record  Business  Reported 
By  WJR  in  Detroit 

Detroit— With  $684,533.00  signed  in 
renewal  and  new  business  between 
December  1st  and  19th,  WJR  is 
having  its  best  month  in  the  sta- 
tion's history,  Harry  Wismer  has  an- 
nounced. 

All  major  program  accounts  ex- 
piring in  December  have  renewed, 
including  Shell  Oil,  Standard  Oil, 

(Continued  on  Page  2) 


Real  Trouper 

Bob  Hope — the  original  "Mr. 
Showbusiness"  to  twenty  million 
GI's — left  Los  Angeles  by  plane 
Friday  morning  to  spend  HIS 
Christmas  entertaining  thousands 
of  servicemen  now  doing  duty 
in  Alaskan  outposts.  A  transcrip- 
tion of  his  departure  was  made 
at  the  airport  and  will  be  part  of 
his  next  Tuesday  night  show  over 
NBC. 


2 


RADIO  DAILY 


Tuesday,  Decsmber  27,  1949 


Vol.  49,  No.  57   Tuesday,  Dec.  27,  1949    10  Cts. 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :    Business  Manager 

Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch.  Vice-President;  Chester  B. 
Bahn,  Vice- President ;  Charles  A.  AhcoL'te, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily, 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337.  7-6338. 
Coble  address:  Radaily,  New  York. 

WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
B425  Hollywood  Blvd.        Phone:  Gladstone  8*36 

WASHINGTON  BUREAU 
Andrew  H    Older.  Chief        6417  Oahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate.  Manager. 
612  N.  Michigan  Ave. 
Phone:  Superior  7-1044 
SOUTHWEST  BUREAU 
Paul  Girard.  Manager 
Tower  Petroleum  Bldg.. 

Dallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937.  at  the  postoffice  at  New  York.  N.  Y., 
under  the  act   of   March   3,  1879. 


Andrews  Sisters,  Levey- 
Settle  Contract  Dispute 

West  Coast  Bureau  of  RADIO  'DAILY 
Hollywood — Contract  between  An- 
drews Sisters  and  Century  Artists, 
as  radio  representatives,  has  been 
cancelled  by  mutual  agreement 
upon  payment  of  accrued  commis- 
sion which  had  been  withheld  pend- 
ing settlement  of  suit  filed  on  be- 
half of  the  Andrews  Sisters  on  Nov. 
7th. 

Lou  Levey,  who  has  been  personal 
representative  of  the  trio  for  12 
years,  will  continue  to  represent 
them  in  all  fields.  Radio  contracts 
for  their  CBS  "Club  15"  show, 
which  has  two  years  to  run,  remains 
in  force  with  no  future  commission 
to  Century  Artists. 


New  Emerson  Officers 

Three  new  officers  have  been 
elected  by  the  Emerson  Radio  and 
Phonograph  Corporation's  Board  of 
Directors,  it  has  been  announced. 
These  include  Commodore  John  D. 
Small,  vice-president;  Abraham 
Rosen,  assistant  treasurer;  and  A.  A. 
Vogel.  controller.  Small  also  serves 
as  assistant  to  the  president.  Mr. 
Rosen  was  formerly  controller  and 
Vogel  was  assistant  controller. 


Buys  Participating  Time 

CBS  has  signed  Doubleday  &  Co.. 
book  publishers,  to  sponsor  two 
separate  15-minute  weekly  Sunday 
afternoon  programs  effective  Jan. 
8.  Programs  are  a  Galen  Drake 
commentary  and  a  quiz  show  de- 
tails of  which  are  forthcoming.  Hu- 
ber  Hogc  &  Sons  is  the  agency  in 
charge. 


Record  Business  Reported 
By  WJR  in  Detroit 

(Continued  from  Page  1) 

Metropolitan  Life,  Richman  Broth- 
ers, Mennen  Shave  Products  and 
Minute  Maid  Orange  Juice. 

In  addition  to  program  renewals, 
extensive  spot  renewal  contracts 
have  been  signed  by  the  Goodwill 
station  with  Colgate  Palmolive 
Peet,  Kellogg's  Cereals,  Bulova 
Watch  Company,  Chrysler,  Chevro- 
let, Hudson,  Pontiac,  Oldsmobile 
and  Ford. 

Along  with  the  brisk  renewal 
business,  WJR  completed  negotia- 
tions for  two  new  shows  with  the 
signing  of  the  "Eddy  Arnold  Show," 
sponsored  by  International  Milling 
Company,  five  times  a  week  for  52 
weeks  starting  January  2nd  and  the 
sponsorship  of  "The  Hermit's  Cave" 
for  52  weeks  starting  December  25 
by  the  Coal  Heating  Service  of 
Greater  Detroit.  Two  other  new 
major  program  sales  are  expected 
shortly. 

"We  plan  to  release  the  exact  fig- 
ures for  the  entire  year  1949  within 
a  week,"  Wismer  said.  "We  know  it 
will  be  another  record  year  even 
higher  than  1948  when  we  broke  all 
previously  existing  business  records 
for  WJR.  The  recent  renewals  plus 
the  tremendous  new  business  points 
to  a  banner  year  for  WJR  in  1950." 


Special  Mid  Century  Prog. 
Gets  Sponsor  On  CBS 

(Continued  from  Page  1) 

of  civilization  at  the  half-way  mark 
of  the  20th  Century. 

Ed  Murrow  will  act  as  chairman 
of  the  discussion  and  featured  will 
be  the  following  CBS  bureau  chiefs: 
Howard  K.  Smith,  London;  David 
Schoenbrun,  Paris;  Winston  Burd- 
ett,  Rome;  Bill  Downs,  Berlin;  and 
Bill  Costello  who  recently  returned 
to  this  country  from  Tokyo.  Eric 
Sevareid,  Washington  bureau  chief, 
and  Larry  Lesuer,  chief  UN  corres- 
pondent for  CBS  will  also  take  part. 
Those  correspondents  not  already  in 
the  United  States  will  arrive  in  New 
York  on  Dec.  30  to  prepare  for  the 
ambitious  broadcast. 

Agency  for  Chevrolet  is  Campbell- 
Ewald,  Detroit. 


Motorola  Has  Open  House 
For  About  12.000  People 


ederal  Court  O'Kays 
Station's  Decision 


(Continued  from  Page  1) 

of  contract  suit  brought  by  the 
Massachusetts  Universalist  Conven- 
tion. The  suit  was  started  when 
WLAW  refused  to  carry  a  S3rmon 
"Is  Jesus  Risen?"  over  their  airlanes 
last  Easter.  The  convention  asked 
that  the  station  be  ordered  to  broad- 
cast the  sermon  this  Easter. 

The  attorney  for  the  st.ition.  James 
A.  Donovan,  said  that  the  sermon 
raised  "the  question  of  the  divinity 
of  Christ  and  the  theory  of  the 
Ressurection."  The  charge  of  the 
convention  that  constitutional  free- 
dom of  religious  expression  had  been 
violated  was  answered  by  Judge 
Ford  who  said  that  the  constitution 
limited  only  the  action  of  Congress 
and  Federal  agencies  and  not  pri- 
vate corporations. 


Nielsen  Nov.  Report 

Issued  on  Top  Twenty 

The  latest  release  of  National 
Nielson-Ratings  for  the  "extra- 
week"  November  13  to  19  shows  Lux 
Radio  Theater,  26.2;  Ja-k  Benny, 
22.3;  and  "My  Friend  Irma"  in  posi- 
tions, respectively,  one,  two  and 
three. 

Other  top  rated  shows  in  the  first 
twenty  include:  "Talent  Scouts." 
20.3;  Charlie  McCarthy.  18.3;  Walter 
Winchell,  17.9;  "Amos  n'  Andy,"  17.9; 
Bob  Hope,  17.1;  "Mystery  Theater," 
16.9;  Red  Skelton.  16.7;  "Fibber  Mc- 
Gee  and  Molly,"  16.4;  Dennis  Day. 
16.4;  "Mr.  Chameleon,"  15.9;  "Mr. 
Keen,"  15.2;  Judy  Canova,  15.1;  "You 
Bet  Your  Life."  15.1;  "Inner  Sanc- 
tum," 14.9;  "Crime  Photographer," 
14.5;  "Truth  or  Consequences,"  14.5; 
and  "Dr.  Christian,"  14.4. 

Nielsen  Highlights  show  that  34 
different  programs  have  placed  in 
the  top  twenty  since  last  October 
and  that  "Radio  Theater,"  Jack  Ben- 
ny, "Talent  Scouts,"  Charlie  Mc- 
Carthy, "Amos  n'  Andy"  and  "My 
Friend  Irma"  have  consistently  been 
among  the  first  ten  leaders  each 
time. 


Chicago  —  Motorola's  second  an- 
nual open  house  attracted  an  esti- 
mated 12,000  persons  for  a  tour  of 
their  radio  and  television  plants 
last  week,  Paul  V.  Galvin,  president 
has  announced.  Door  prizes  were 
awarded  each  evening  and  a  grand 
prize  of  a  television  set  was  given 
after  the  last  night.  The  visitors 
were  given  free  run  of  the  plants 
and  were  served  coffee  and  dough- 
nuts in  Motorola's  cafeteria. 


Suspending  FM  Operations 

WMCA-FM  suspended  opera- 
tions on  Friday,  December  30  after 
being  on  the  air  for  a  little  more 
.nan  a  year.  Norman  Boggs,  general 
manager  of  WMCA,  says  that  no 
decision  has  been  made  regarding 
disposition  of  the  FM  equipment. 
Summing  the  situation  up.  Boggs 
aid  "Operating  FM  at  WMCA  is 
like  having  a  champagne  taste  with 
a  beer  pocketbook." 


Admiral  Buys  Plant 

Chicago — The  Admiral  Corp.  has 
bought  the  General  Mills  plant  in 
Bloomington,  111.  The  plant  was 
taken  over  by  General  Mills  in 
January.  1948  from  the  Colonial 
Radio  Corp.  for  making  pressure 
cookers  and  was  later  used  as  a 
warehouse.  Admiral's  purchase  was 
effective  December  15  and  the  com- 
pany plans  to  make  radios  and  tele- 
vision receivers  at  the  64,000-square- 
foot  plant. 


Well, 
I'll  be 


darned! 


Timothy,  the  jaguar  from  South  America,  seems  to  be 
overcome  with  amazement  at  what  he  sees.  Maybe  Tim  is 
seeing  for  the  first  time  one  of  the  new  hair-dos  our  young 
ladies  are  sporting  these  days., 

Many  businessmen  are  amazed  when  they  see  how  much 
their  sales  have  increased  after  advertising  over  W-I-T-H. 
This  might  be  due  to  the  fact  that  W-I-T-H  covers  92.3%  of 
all  the  radio  homes  in  the  Baltimore  trading  area! 

Remember  W-I-T-H,  the  radio  station  that  produces  amaz- 
ing results.  Call  in  your  Headley-Reed  man,  he'll  tell  you 
the  whole  W-I-T-H  story. 


BALTIMORE,  MARYLAND 

Tom  Tinsley,  President  ■  Represented  by  Headley-Reed 


Tuesday,  December  27,  1949 


RADIO  DAILY 


STANTON 


Stanton  Predicts  '50 
Will  Be  Fine  As '49 


(Continued  from  Page  1) 

to  bolster  his  claim  that  CBS  has 
had  a  terrific  year. 

In  programming,  he  said,  CBS 
has  consistently, 
over  the  period 
of  the  last  few 
months  especial- 
ly, led  the  Niel- 
sen and  Hooper- 
atings  in  night- 
time, daytime 
and  Saturday 
ratings.  Similar- 
ly, he  continued, 
the  web  today 
has  more  top- 
rated  TV  pro- 
grams than  any 
other  video  net- 
work. 

Time  sales,  ac- 
cording to  Stanton,  were  the  highest 
in  the  company's  history  with  tele- 
vision sales  alone  increasing  more 
than  ten-fold. 

CBS'  179  radio  stations  at  the  be- 
ginning of  1949  have  increased  to 
185  by  the  end  of  the  year,  he  said 
and  pointed  out  that  its  TV  network 
now  embraced  56  stations  as  against 
24  at  the  beginning  of  the  year. 

Reviews  Talent  Gains 

Stanton  said  that  talent-wise,  CBS 
had  added  Jack  Benny,  Edgar  Ber- 
gen, Bing  Crosby,  Groucho  Marx, 
Burns  and  Allen,  Horace  Heidt,  Red 
Skelton,  Garry  Moore,  Dick  Haymes, 
and  Joan  Davis  to  its  star  roster. 
And  that  CBS  television  had  added 
Ed  Wynn,  Fred  Waring,  Clifton 
Fadiman,  George  S.  Kaufman,  Abe 
Burrows,  Herb  Shriner,  "The  Gold- 
bergs", Faye  Emerson,  Ralph  Bel- 
lamy, Peggy  Wood,  Peter  Lind 
Hayes,  Mary  Healy  and  others.  Ken 
Murray,  he  said,  has  also  been  sign- 
ed for  a  1950  show. 

He  dwelt  on  the  success  which 
CBS  has  had  in  creating  and  build- 
ing new  programs  and  said  that  it 
had  been  "outstanding." 

Columbia,  Stanton  stated,  has  also 
continued  its  leadership  in  the  pub- 
lic service  programming  field. 

LP  Records  Expanding 

He  said  that  Columbia  Long-Play- 
ing  records  had  found  increased 
public  acceptance  and  pointed  out 
that  all  major  record  companies, 
with  one  exception  [Ed.  RCA],  are 
producing  LP  Microgroove  Records. 
RCA,  he  said,  plans  to  market  33  1/3 
RPM  records  next  year. 

The  CBS  president  referred  to  the 
organization's  intensive  work  in 
color  television  and  said  that  Col- 
umbia's color  system  had  given  an 
excellent  performance  at  recent 
FCC  hearings  in  Washington. 
Rsal  Estate  Holdings 

CBS,  according  to  Stanton,  has  ex- 
panded plant  facilities  for  both  ra- 
dio and  television  broadcasts.  He 
cited  the  augmenting  of  the  Grand 
Central  Terminal  TV  studios  with 
new  space  on  E.  54th  Street— a  full 
acre  —  for  belt  line  production  of 
scenery  and  to  provide  storage 
space.  He  said  that  CBS  had  con- 


FCC  Issues  1948  Earnings 
Of  Networks,  Stations,  FM 


(Continued  f 

$38,465,  or  5.9  per  cent  below  the 
1947  income  average  for  the  same 
stations.  For  these  stations,  the  in- 
crease in  average  station  revenues 
of  6.9  per  cent  was  over-shadowed 
by  a  10.4  per  cent  increase  in  aver- 
age station  expense.  Average  station 
income  (before  taxes)  in  1948 
ranged  from  $341,257  for  46  clear 
channel,  50-kw  unlimited-time  sta- 
tions to  $4,464  for  66  local  part-time 
stations. 

A  total  of  581  stations,  or  32  per 
cent  of  all  those  in  operation,  re- 
ported losses  from  broadcast  opera- 
tions. The  great  bulk  of  such  sta- 
tions (442)  were  from  the  total  of 
900-odd  stations  which  started  op- 
eration since  the  end  of  the  war. 
Stations  going  on  the  air  for  the 
first  time  in  1948  accounted  for  235 
of  the  total  losers.  About  320  sta- 
tions went  on  the  air  some  time  in 
1948. 

The  Commission  said  that  593  of 
the  700  FM  stations  on  the  air  at  the 
end  of  last  year  were  licensed  to 
parties  holding  AM  licenses,  and 
that  in  most  cases  financial  reports 
covered  the  figures  for  both  sta- 
tions. Only  77  of  these  stations  had 
additional  rates  for  FM,  with  total 


rom  Page  1) 

sales  over  those  of  their  AM  stations 
amounting  to  $621,469. 

Charged  against  these  FM  sta- 
tions were  expenses  of  $2,153,659  for 
an  overall  loss  of  $1,532,190  per  sta- 
tion. The  revenue  amounts  to  $8,070, 
and  expenses  for  $27,970  for  a  loss 
of  $19,900. 

Fifty-four  of  these  FM  stations 
were  on  the  air  all  of  1948,  averag- 
ing $9,300,  with  expenses  of  about 
$33,600  for  an  average  loss  of  $24,000 
—or  $2,000  monthly.  Of  the  77  sta 
tions,  the  Commission  said,  "four 
reported  an  income  from  FM  opera- 
tion during  1948." 

Expense  data  for  FM  in  joint  FM- 
AM  operations  was  submitted  by  65 
stations  —  with  average  costs  at 
about  $15,000. 

Eighty-nine  of  the  107  indepen- 
dent FM  stations  reported  an  over- 
all income  of  $1,126,208— for  an  aver- 
age of  $12,650.  The  expense  figure  of 
$4,182,558  came  to  $46,990  each,  with 
a  total  loss  of  $3,056,350  coming  to 
$34,340  per  station. 

Fifty-two  of  these  stations  were 
on  the  air  all  year,  averaging  an  in- 
come of  $19,000  with  expenses  of 
$53,300  for  an  average  loss  of  $34,300. 
Three  stations  reported  net  profit. 


Pope  Replies  to  Fly  Plea 
In  WINS-Employe  Row 

(Continued  from  Page  1) 

Attorney  Marcus  Conn  recalled  the 
statement  by  Fly  in  the  original 
protest  that  "the  very  principle 
of  foreign  language  broadcasting  is 
a  questionable  one,"  and  that  "such 
broadcasting  may  be  affirmatively 
harmful." 

"No  amount  of  protestations  can 
alter  the  meaning  of  that  para- 
graph," said  Cohn. 

Fly,  former  FCC  chairman,  is 
counsel  also  for  the  International 
Ladies  Garment  Workers  Union, 
AFL,  which  has  applied  for  the 
WINS  frequency  with  the  claim  that 
it  can  do  a  better  job  for  the  public 
than  Pope.  Cohn  was  formerly  coun- 
sel for  ILGWU's  New  York  FM  sta- 
tion, WFDR,  and  continues  to  rep- 
resent ILGWU's  other  FM  stations 
in  Chattanooga,  Tenn.,  and  Los  An- 
geles. 

The  ILGWU  petition  in  this  case 
seeks  an  AVCO-like  determination, 
with  the  union  offering  to  match  the 
$512,000  purchase  price  Pope  .  has 
put  up  to  buy  the  station  from 
Crosley.  Although  the  union's  appli- 
cation was  filed  over  a  week  ago,  it 
has  not  yet  been  given  a  Commis- 
sion file  number. 


verted  two  Broadway  theaters  and 
the  entire  Liederkranz  Building  to 
TV  studios. 

And  finally,  Stanton  said,  CBS'  in- 
troduction of  the  Ed  Wynn  TV  Show 
from  the  west  coast  helped  launch 
Hollywood  as  the  future  world  tele- 
vision capital. 


Lever  Sales  Personnel 
Announced  By  Official 

(Continued  from  Page  1) 

of  Frederick  Schneller,  general  mer- 
chandising manager.  Three  assis- 
tants have  joined  him  in  the  com- 
pany's new  New  York  offices.  They 
are: 

James  G.  Gammel,  formerly  sales 
promotion  manager  for  the  Osborn 
Manufacturing  Company,  Cleveland, 
Ohio,  who  is  in  charge  of  merchan- 
dising for  Surf,  Lifebuoy,  Swan  and 
hotel  sales.  Mr.  Gammel  was  pre- 
viously associated  with  the  Comp- 
ton  Advertising  Agency  and  with 
Benton  &  Bowles,  in  New  York 
City. 

H.  E.  Wholley,  formerly  with 
Swift  &  Company  in  New  York,  is 
assistant  merchandising  manager  for 
Lux  Toilet  Soap,  Lux  Flakes,  Silver 
Dust,  and  glycerine. 

A.  C.  West,  previously  assistant 
product  manager  with  Standard 
Brands,  Inc.,  in  New  York  City,  who 
is  in  charge  of  merchandising  for 
Rinso,  Spry,  Breeze  and  bulk 
edibles. 

The  newly-created  Lever  post  of 
assistant  merchandising  manager  for 
copy  and  art  is  filled  by  Julian  Bers, 
who  came  to  Lever  Brothers  from 
the  Federal  Advertising  Agency, 
New  York.  Prior  to  joining  Federal. 
Mr.  Bers  was  a  staff  member  of 
BBD&O  and  of  Hicks  &  Geist,  Inc. 

William  B.  Bisker,  as  merchan- 
dising office  manager,  fills  the  sec- 
ond newly-created  post  in  Lever's 
merchandising  department.  Mi-. 
Bisker  came  to  Lever  Brothers  from 
the  Dupont  Company. 


Mid  Century-Theme 
Of  NBC  Documentary 


NBC's  "Living — 1949,"  as  might  be 
expected,  becomes  "Living — 1950" 
on  January  1,  and,  coincident  will 
the  change  in  title,  will  undertake 
an  extended  inventory  of  the  20th 
Century  at  midpoint,  according  to 
Thomas  C.  McCray,  the  web's  na- 
tional program  manager. 

He  said  the  series,  in  what  he  be- 
lieved to  be  an  innovation  in  net- 
work programming,  will  devote  a 
three-month  cycle  of  broadcasts  to 
an  "interpretive  treatment  of  im- 
portant social,  political,  economic, 
and  scientific  facets  of  contemporary 
culture"  starting  with  the  first 
broadcast  of  the  new  year  at  4  p.m. 
(EST)  on  Sunday,  Jan.  1. 

The  first  program  in  the  new  ser- 
ies will  be  documented  by  local 
items,  feature  stories,  international 
dispatches,  and  advertisements  from 
actual  newspaper  files  of  Jan.  1.  1900. 

The  over-all  conception  of  the 
series,  according  to  McCray,  is  that 
the  20th  Century  is  essentially  the 
story  of  man's  world-wide  effort  to 
adjust  for  survival  in  a  time  of 
swift,  great  change  and  trouble — a 
struggle  having  two  phases;  (a)  man 
and  his  relationship  to  nature,  and 
(b)  man  and  his  relationship  to  him- 
self and  his  fellows. 

Scripts  to  be  broadcast  include: 
On  Jan.  8,  "Man  and  The  Earth"; 
Jan.  15,  "Man  and  Man";  Jan.  22, 
"Balance  Sheet  of  Freedom";  Jan. 
29,  "As  The  Twig  Is  Bent."  Other 
titles  will  be  announced  later. 

"Living"  is  a  presentation  of  the 
NBC  Public  Affairs  and  Education 
Department.  Program  is  written  and 
produced  under  the  supervision  of 
Wade  Arnold,  public  affairs  director 
for  NBC.  Lou  Hazem  writes  the 
scripts  and  Ed  King  directs.  Ben 
Grauer  is  narrator. 

McCray  said  that  the  University 
of  the  State  of  New  York  will  con- 
tinue to  make  available  its  home 
study  course  in  contemporary  living 
to  listeners  anywhere  in  the  country 
in  cooperation  with  the  "Living — 
1950"  series. 


WAAM-Brewery  'Benefit' 
Nets  $13,000  In  Two  Days 

More  than  $13,000  was  collected 
Friday  and  Saturday  in  the  second 
phase  of  the  Gunther  Brewery  spon- 
sored "Benefit  Auction"  for  the  Bal- 
timore Colts  football  team  over 
WAAM,  Baltimore  video  station.  A 
total  of  $6,575  was  received  from 
bidders  Saturday. 

Among  the  prizes  offered  by  the 
program  was  a  rent-free,  $100-per- 
month  apartment  with  milk,  clean- 
ing, diaper  service  and  root  beer 
free  for  a  year.  The  winner,  Marty 
Walther,  is  the  father  of  a  15-day- 
old  baby.  His  bid  was  $1,300. 


Wedding  Bells 

Helen  Gerard,  an  N1BC  actress  for 
the  web,  and  James  Dolan,  librarian 
for  the  NBC  Symphony,  were  mar- 
ried in  New  York  yesterday. 


Entertainment  has  always  drawn  a  crowd. 
The  crowd  lias  always  sought  it,  or  waited  for 
it  to  come  to  them.  Wherever  there  was 
a  crowd,  there  were  customers.  And  wherever 
there  were  customers,  there  were  people  with 
things  to  sell.  (A  crowd  that  was  in  a  good 
mood  always  bought  more). 

Today  the  entertainer  still  gets  the  crowd, 

only  he  gets  it  faster  and  bigger. 

Through  radio  he  reaches  crowds  of  ten  and 

twenty  millions  in  a  split  second. 

And  along  with  him  goes  the  advertiser. 

In  radio  the  largest  crowds  gather  at  that 
point  on  the  dial  where  the  entertainment  is 
the  best.  That  point  today  is  CBS. 

For  the  Columbia  Broadcasting  System 
continues  to  be  the  most  creative  network  in 
providing  the  kind  of  entertainment  which 
captures  the  largest  audiences. 

Only  on  CBS  will  you  find  most  of  the 
sponsored  programs  with  the  largest  audiences 
in  radio  (11  out  of  the  "top  15"). 

And  only  on  CBS  can  advertisers  find  most 
of  the  available  programs  with  the  largest 
audiences  (7  out  of  the  "top  10"). 

This  is  what  makes  CBS  the  most  effective 
traveling  salesman  in  radio . . .  reaching  more 
people  with  better  entertainment.,  .making 
the  strongest  impressions  in  all  advertising. 


—  where  99,000,000  people  gather  every  week 


RADIO  DAILY: 


Tuesday,  December  27.  1949 


LOS  ANGELES 


By  ALLEN  KUSHNER 

KENDALL  FOSTER,  vice-presi- 
dent in  charge  of  television  for 
the  Wiliam  Esty  Company,  arrived 
in  Los  Angeles  from  New  York  to 
assume  production  control  over  the 
Ed  Wynn  TV  show.  According  to 
present  plans,  Foster's  on  the  spot 
supervision  of  the  Wynn  show  will 
continue  for  several  weeks,  with  no 
definite  date  set  for  the  agency  ex- 
ecutive's return. 

Jeanne  Gray,  radio  commentator 
and  producer  of  "The  Woman's 
Voice,"  and  Ralph  Hancock,  author, 
have  joined  forces  to  produce  a  ser- 
ies of  television  films,  under  the 
banner  of  Gray-Hancock  Produc- 
tions. Shooting  on  the  first  package 
of  shows  is  already  under  way. 

Russ  Johnston,  newly  named  vice- 
president  in  charge  of  sales  and  dis- 
tribution of  Jerry  Fairbanks,  Inc. 
returned  to  New  York  following  a 
week  of  conferences  with  producer 
Jerry  Fairbanks.  Johnston  flew  back 
to  Manhattan  to  wind  up  his  affairs 
as  director  of  NBC's  tele  film  divi- 
sion, actively  joining  the  Fairbanks 
organization  January  1st. 

KNBH  will  televise  the  world 
famous  Rose  Parade  at  Pasadena 
Monday,  January  2  from  9: 15  a.m. 
to  completion  with  two  cameras,  one 
using  a  Zoomar  lens.  The  telecast 
will  be  sponsored  by  a  local  sponsor. 

Richard  A.  Moore,  ass't.  general 
manager  and  director  of  television 
operations  for  the  ABC  western 
divisions,  has  been  appointed  to  the 
television  committee  of  the  L  A 
Chamber  of  Commerce,  one  of 
whose  more  important  projects  is  to 
make  Los  Angeles  the  TV  capital  of 
the  nation. 

KNBH  announced  the  following 
spot  sales  for  the  past  two  weeks: 
U.S.  Tobacco  through  Kudner  Agen- 
cy, Inc.,  Noma  Electric  Company 
through  Albert  Frank  Gunther  Law, 
Western  International  Fur  Animal 
Show  through  Julian  R.  Besel  and 
Associates,  First  Federal  Savings 
and  Loan  of  South  Pasadena 
through  Elwood  J.  Robinson  Adv. 
Agency,  Van  Kamp  Seafood  Com- 
pany through  Brisacher  Wheeler 
and  Staff,  Mission  Pak  through  Bri- 
sacher Wheeler  and  Staff  and  Chev- 
rolet Dealers  Service  Inc.,  through 
Campbell-Ewald  Company  Inc. 

The  Farmers  Insurance  Company, 
Los  Angeles,  will  sponsor  the  KNX 
5:55-6:00  p.m.,  PST  newscast  Satur- 
days, beginning  Saturday,  December 
24th.  The  order,  for  52-weeks,  was 
placed  through  Brisacher,  Wheeler 
and  Staff,  Los  Angeles,  and  Mere- 
dith Pratt  is  the  KNX  account  ex- 
ecutive. Paul  Masterson  will  be  the 
newscaster. 


WANTED 

Totol  $70,000,  12  months,  on  control- 
ling interest  in  3  new  stations.  All  or 
any  part.  Interesting  proposition.  Need 
active  managers. 

Box  No.  297,  RADIO  DAILY 
1501   Broadway,  New  York  18,  N.  Y 


California  Commentary.  .  . 

•  •  •  Martin  and  Lewis  won't  be  on  video  until  next  spring 
and  only  then  if  a  iat  sponsor  is  ready  with  the  coin,  according  to 
Abner  Greshler,  agent  for  the  comedians.  .  .  .  Jack  Carson's  proposed 
CBS  show  also  postponed  until  next  year  because  oi  two  picture  com- 
mitments and  heavy  schedule  of  personal  and  hospital  appearances. 
.  .  .  Ken  Carson  (Garry  Moore  show  singer)  this  week  has  signed  for 
a  singing  role  in  a  Paramount  picture,  as  yet  untitled. 

ft      ft      ft  ft 

•  •  •  Effective  immediately,  Harry  Long  has  been  appointed 
program  director  of  KVI,  Seattle,  Wash.,  replacing  Larry  Huesby, 
who  has  resigned.  .  .  .  Station  KTTV  is  again  adding  space.  .  .  . 

Thirteenth  floor  of  Bekins  Building,  1025  North 
HollyWOOd   Highland  Ave.,  Hollywood,  is  being  annexed. 

.  .  .  Ernest  Felix,  assistant  treasurer  of 
ABC  will  be  in  San  Francisco  for  several  days  on  budget  matters 
pertaining  to  KGO,  owned  and  operated  station  of  ABC.  .  .  . 
Three  new  half-hour  shows  bowed  in  on  KECA-TV  last  week. 
"The  Paul  Whiteman  Goodyear  Revue"  featuring  the  Whiteman 
orchestra  and  chorus.  "Mysteries  of  Chinatown,"  a  new  mystery 
series  written  and  produced  by  Ray  Buffum,  directed  by  Richard 
J.  Goggin  and  starring  Marvin  Miller  and  a  new  situation  comedy 
series  co-starring  comics  Dick  Wesson  and  Jim  Backus  in  "Holly- 
wood House,"  involving  the  adventures  and  misadventures  of 
hotel  men. 

ft      ft      ft  ft 

.  .  .  Leo  De  Lyon  got  his  big  H'wood  cabaret  break  Dec.  13th  when  he 
opened  at  the  Mocambo.  .  .  .  Howard  Dietz  and  Arthur  Schwartz  penning 
a  tune  called  "Voodoo."  inspired  by  a  whiff  of  the  new  perfume.  Guy 
Lombardo  will  record  the  tune.  ...  At  Lindy's  Jack  Gilford's  companion 
was  wondering  why  a  waiter  was  acting  so  polite  to  them.  "Why 
shouldn't  he  be  polite  to  us?"  explained  Gilford.  "This  isn't  his  table." 


4 


Weekend  Of  Sports  i  Boston  Baseball  Player 

Scheduled  For  ABC 1  Becomes  WBZ  Sportcaster 


A  broadcast  of  the  Sugar  Bowl 
football  game  on  Jan.  2  from  New 
Orleans  will  climax  a  four  broadcast 
series  over  ABC  covering  the  week 
long  athletic  schedule  of  the  Mid- 
Winter  Sports  Association  in  that 
city  during  Christmas  week.  Series 
will  start  with  an  airing  of  the  Su- 
gar Bowl  boxing  matches  on  Wed- 
nesday, Dec.  28.  Other  events  to  be 
broadcast  include  the  Sugar  Bowl 
basketball  championships  on  Thurs- 
day and  Friday,  Dec.  29  and  30. 

The  football  game  will  bring  Ok- 
lahoma and  Louisiana  State  together 
on  the  gridiron  while  boxers  from 
the  University  of  Syracuse  will  meet 
LSU  leather  tossers  in  the  squared 
circle.  Tulane,  Bradley,  Villanova 
and  Kentucky  will  vie  for  top  hon- 
ors in  the  basketball  championships. 

In  connection  with  the  Sports 
Carnival,  Harry  Wismer  will  air  a 
15-minute  pick-up  from  the  south- 
ern grid  classic's  pre-game  dinner 
which  will  feature  interviews  of 
famous  sports  personalities  present. 
Gillette  Cavalcade  of  Sports  will 
sponsor  the  foeotball  game. 


Boston  —  Elbie  Fletcher,  former 
Braves  first  baseman,  has  become  a 
WBZ  sportscaster,  the  Westinghouse 
station  announced  recently. 

Fletcher  will  work  with  WBZ 
sports  director  Bump  Hadley  in 
both  radio  and  television  sports- 
casts  during  the  off-baseball  season. 

The  heavy  schedule  of  sports 
broadcasts  on  WBZ  and  WBZ-TV 
necessitated  the  addition.  The  sta- 
tions carry  the  Boston  Bruins  home 
hockey  games,  six  radio  shows 
weekly  and  five  TV  shows  per  week. 
Hadley,  the  director,  is  a  veteran 
of  16  seasons  in  the  major  leagues 
and  is  also  a  native  of  the  Boston 
metropolis. 


Stork  News 

Rev.  Edward  C.  Parker,  director 
of  the  Protestant  Radio  Commis- 
sion, is  the  father  of  a  boy  born 
Thursday  to  Mrs.  Parker  in 
White  Plains,  (N.  Y.)  Hospital. 
Baby,  who  weighed  in  at  seven 
pounds,  six  ounces,  will  be  named 
Truman. 


AGENCIES 


GEORGE  PAL,  an  independent 
movie  producer,  has  named  Roy 
S.  Durstine,  Inc.,  for  his  new  Tech- 
n  i  c  o  1  o  r  production,  "Destination 

Moon." 

HAFFENREFFER  &  CO.,  INC. 
brewers  of  Pickwick  Ale,  have 
named  Alley  &  Richards,  effective 
January  1. 


MASONITE  CORP.  to  the  Buchen 
Co.  of  Chicago  for  all  national  ad- 
vertising. 


THE  WALDORF  -  ASTORIA 
HOTEL  to  Needham  &  Grohmann, 
Inc.,  effective  Jan.  1.  The  Hilton 
Hotels  Corporation,  which  now  op- 
erates the  Waldorf-Astoria  has  the 
same  agency. 


STUART  M.  LERNER  COMPANY, 
makers  of  plastic  hangers  and  dis- 
play equipment,  to  Ritter,  Sanford 
&  Price,  Inc.  Howard  Sanford  is  the 
account  executive. 


FRED  P.  FIELDING  has  been 
named  v-p  in  charge  of  radio  of  the 
McLain-Dorville  Advertising  Agen- 
cy. He  was  formerly  a  v-p  for  the 
Neal  D.  Ivey  Agency. 


POLLY  WATSON  has  joined  J.  G. 
Williams  &  Associates  as  an  account 
executive.  She  was  formerly  with  N. 
W.  Ayer  &  Son,  Inc.  and  the  Ray- 
mond R.  Morgan  Co.,  Hollywood. 


WESLEY  I.  NUNN,  advertising 
manager  of  the  Standard  Oil  Co.  of 
Indiana,  has  been  elected  a  member 
of  the  board  of  directors,  of  the  Ad- 
vertising Council,  Inc. 


ROBERT  MILLER  has  been  ap- 
pointed manager  of  a  new  Long  Is- 
land branch  of  Miller  Advertising 
Agency,  Inc.  It  is  located  at  116-55 
Queens  Boulevard,  Forest  Hills. 


WEVD 

117-119  W.  46  SL 
HENRY  GREENFIELD.  M(.  Director    N  Y  19 


Section  of  RADIO  DAILY.  Tuesday,  December  27.  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


SARNOFF  HAILS  VIDEO  PROGRESS 


TELE  TOPICS 


CBS,  WE'RE  TOLD,  has  dropped  its 
plans  to  buck  Berle  with  a  wrestling 
pickup  from  St.  Nick's  with  running  com- 
mentary by  Abe  Burrows.  .  .  .  Esquire 
shoe  polish  is  looking  for  a  15-  or  30- 
minute  nighttime  network  show.  Emil 
Mogul  agency  has  the  account.  .  .  .  CBS 
is  sending  out  a  call  for  showgirls  for  the 
new  Ken  Murray  show.  No  previous  show- 
biz experience  necessary,  they  say,  only 
outstanding  physical  endowments.  Call  is 
for  tomorrow,  Dec.  28,  2-4  p.m.  at  the 
web  studio  building,  49  East  52nd  Street. 
...  A  return  visit  to  "The  Truex  Family" 
last  week  revealed  the  show  to  be  as  con- 
sistently entertaining  as  ever.  .  .  .  NBC  is 
using  a  new  black  screen,  developed  by 
Trans-Lux  Corp.,  for  several  dramatic 
shows.  Used  for  rear  projection  back- 
ground, the  screen  is  said  to  be  able  to 
absorb  more  "spill-light"  without  notice- 
able loss  of  clarity.  Screen  will  be  used 
in  the  future  on  "Howdy  Doody"  and, 
after  Jan.  1,  on  "One  Man's  Family." 
• 

VOU  LEARN  all  sorts  of  things  reading 
■  the  newspapers.  Take  the  ad  for  a 
new  movie  showing  a  scantily-clad  houri 
and  copy  as  follows:  "LIPS  against  LIPS 
.  .  .  SWORD  against  SWORD  ...  in  the 
world's  fabulous  city  of  SIN!  Papan  Queen 
of  1001  Adventures!"  And  they  call  peo- 
ple who  watch  television  videots.  ...  Or 
take  the  theater  columnist  who  was 
shocked  to  learn  "that  Robert  Montgom- 
ery is  abandoning  Hollywood  for  Manhat- 
tan, but  his  devotion,  unfortunately,  will 
not  be  theater  but  television."  These 
lines,  published  Friday,  were  followed  by: 
"From  an  unimpeachable  source,  it  was 
learned  yesterday  that  Mr.  Montgomery 
has  closed  a  deal  to  produce  a  television 
show  for  Lucky  Strike."  The  columnist's 
"unimpeachable  source"  must  really  be  an 
astute  guy,  since  the  news  of  the  Mont- 
gomery show  was  first  published  in  the 
trade  press  several  weeks  ago. 

• 

A  NEW  SERIES  based  on  "Our  Hearts 
*»  Were  Young  And  Gay"  probably  will 
be  the  CBS  replacement  for  "Tonight  On 
Broadway,"  which  was  dropped  by  Esso 
Sunday.  .  .  .  Standard  Oil  of  New  Jersey 
getting  ready  for  the  TV  plunge.  .  .  . 
DuMont's  Morey  Amsterdam  will  emcee 
NBC's  special  75-minute  New  Year's  Eve 
show  to  be  produced  by  Vic  McLeod  and 
directed  by  Allan  Newman.  ...  Ed  Sullivan 
will  perform  similar  chores  on  CBS'  holi- 
day stanza  which  will  feature  Arthur  God- 
frey, Ed  Wynn,  Robert  Q.  Lewis,  Abe  Bur- 
rows and  Fred  Waring.  Wynn  and  God- 
frey will  be  recorded.  Mario  Lewis  is  pro- 
ducing and  Dave  Rich  will  direct.  .  .  .  The 
"Kathi  Norris  Television  Shopper"  office, 
previously  in  two  rooms,  has  moved  to  a 
five-room  suite  at  510  Madison  to  accom- 
modate the  growing  staff,  which  now 
numbers  nine. 


Says  Medium  'Came  Into  Man's  Estate'  In  '49; 
Predicts  20,000,000  Receivers  By  End  1954; 
Reveals  New  Portable  Camera  For  Remotes 


SARNOFF 


(Continued 

sets  in  the  U.  S.  "reveals  the  great 
potentials  of  television's  further 
growth.  Eventually  every  radio 
home  should  be  a  television  home." 

Sarnoff  revealed  that  RCA  soon 
will  be  ready  to  field  test  a  new 
field-type  cam- 
era, "about  the 
dimensions  of  a 
home-type  mo- 
tion picture  cam- 
era," which  "is 
expected  to  have 
wide-spread  use 
in  outdoor  pick- 
ups as  well  as  in 
medical  and  in- 
dustrial televi- 
sion applica- 
tions." 

Tui-ning  to  col- 
or, the  RCA 
chief  said, 

"Much  experimental  work,  as  well 
as  further  engineering  development 
and  exploration  of  the  radio  spec- 
trum, will  be  required  before  color 
television  attains  the  present  status 
of  black-and-white.  To  this  end, 
field  tests  of  the  new  RCA  color 
system  are  now  under  way  in  Wash- 
ington, D.  C.  The  preliminary  re- 
sults have  been  highly  encouraging. 
Cites  "Progress  Made" 
"Notable  progress  is  being  made 
by  RCA  Laboratories  in  the  develop- 
ment of  a  color  picture  reproducer 
of  the  single-tube  type.  Perfection 
of  this  color  picture  tube  will  great- 
ly simplify  television  sets  of  the 
future,  because  in  an  electronic  sys- 
tem it  will  replace  the  three  tubes 
now  necessary  to  reproduce  the 
three  primary  colors  and  will  make 
conversion  of  a  black-and-white  re- 
ceiver for  reception  of  color  pro- 


from  Page  1) 

grams  a  relatively  simple  matter." 

There  are  at  present  98  stations 
on  the  air  and  3,700,000  receivers  in 
use,  Sarnoff  said.  "In  February,  1950, 
RCA  Victor  will  manufacture  its 
millionth  television  set,  and  sets  will 
come  off  the  production  lines  in 
greater  numbers  as  increased  mass 
production  makes  it  possible." 

The  year's  outstanding  achieve- 
ments in  radio-electronics  and  TV, 
Sarnoff  said,  were: 

Outlines  "Achievements" 

"1.  Expansion  of  television  as  a 
service  to  the  public. 

"2.  Development  of  the  RCA  all- 
electronic,  high-definition  compat- 
ible color  television  system  now  be- 
ing field  tested. 

"3.  Introduction  of  the  RCA  45- 
rpm  system  of  recorded  music  feat- 
uring the  simplest  and  fastest  phono- 
graph record  changer  ever  devised 
and  providing  the  best  quality  of 
reproduction. 

"4.  Advanced  development  of  ra- 
dar and  its  increased  application  for 
national  security  and  safety  at  sea 
and  in  the  air. 

"5.  Application  of  the  electron 
microscope  and  electronic  techni- 
ques in  the  fields  of  biology  and 
medicine;  for  example,  its  use  in 
research  for  close-up  study  of  can- 
cer cells  and  tissues." 


"Auction-Aire"  Renewed 

Libby,  McNeill  &  Libby  has  re- 
newed sponsorship  of  "Auction- 
Aire"  on  ABC  and  will  extend  the 
show  to  three  mid-western  stations 
beginning  Jan.  13.  New  outlets  are 
WENR-TV.  Chicago;  WTVN,  Col- 
umbus and  WXYZ-TV,  Detroit. 


Inter-Connection  Ordered 
For  Television  'Carriers' 


Washington  Bureau  of  RADIO  DAILY 
Washington  —  Interconnection  of 
common  carrier  and  private  inter- 
city TV  connections  was  ordered 
Friday  by  the  FCC.  Both  AT&T, 
which  had  objected  to  interconnec- 
tion with  such  systems  as  the  Philco 
and  other  proposed  private  carriers, 
and  Western  Union  were  ordered  to 
file  amended  tariffs  by  March  1  to 
permit  interconnection.  At  the  same 
time  the  Commission  ordered  a  pub- 
lic hearing  for  January  25  on 
whether  AT&T  should  be  required 


to  interconnect  with  Western  Union 
facilities. 

The  Commission  has  already  said 
clearly  that  it  feels  the  burden  of 
inter-city  TV  relay  should  eventu- 
ally be  born  by  common  carriers.  It 
has  warned  that  private  firms  anx- 
ious to  invest  in  TV  carrying  facili- 
ties should  plan  on  a  short-term 
amortization  of  their  investment. 
The  thinking  is  that  while  speed  in 
the  readying  of  TV  relay  is  all  to 
the  good  now,  it  should  be  a  com- 
mon carrier  operation. 


New  Sales  Records 
Forecast  By  Baker 


(Continued  from  Page  1) 

cording  to  the  GE  official.  The  in- 
dustry plans  to  produce  some  three- 
and-a-half -million  receivers  in  1950 
to  meet  this  demand,  he  added.  This 
represents  an  increase  of  30  per  cent 
over  1949  with  half  of  the  receivers 
being  table  models. 

Television  will  be  available  to 
about  65  per  cent  of  the  American 
people  by  the  end  of  1950,  but  Baker 
went  on  to  say  that  many  communi- 
ties cannot  expect  television  "next 
year  or  in  five  years — perhaps  never 
in  the  foreseeable  future."  Radio 
will  remain  the  major  and  exclusive 
service  in  these  places  with  the 
phonograph  a  necessity  for  many 
hours  of  leisure,  he  declared. 

General  Electric  will  supply  thes? 
markets  with  many  new  features  in 
1950  and  will  continue  to  improve 
the  quality  of  equipment.  Baker 
said. 

Highlights  of  G.E.'s  1949  line  cited 
by  Baker  were  the  first  plastic  cabi- 
net receiver  for  TV,  built-in  anten- 
nas, a  black  daylight  picture  tube 
and  automatic  sound.  As  for  color 
TV,  he  said  the  company  would  be 
ready  to  supply  receivers  when  ap- 
plications are  commercialized  by  the 
FCC.  The  vice-president  believed 
that  color  would  not  be  available  on 
a  national  scale  for  at  least  five 
years,  however. 

Manufacturers  will  market  an  es- 
timated $175,000,000  worth  of  radio 
and  television  receiving  tubes  dur- 
ing the  year.  Baker  said.  The  mar- 
ket for  transmitting  and  associated 
tubes  will  be  about  $25,000,000  and 
for  industrial  tubes.  $10,000,000  in 
1950,  he  added. 

A  new  picture  tube  plant  at  Elec- 
tronics Park  in  Syracuse,  New  York 
will  be  completed  in  the  first  quar- 
ter of  the  year.  Baker  stated,  giving 
the  company  "the  most  modern  tube 
engineering  and  manufacturing  fa- 
cilities in  the  world." 

The  government  will  spend  about 
$300,000,000  for  electronics  equip- 
ment in  1950,  the  official  estimated. 
The  use  of  radar  for  commercial 
marine  and  aviation  projects  will 
also  be  developed  further  in  the 
coming  year,  he  said. 


Doubleday  Buys  WPIX  Films 

In  its  largest  single  TV  expendi- 
ture to  date,  Doubleday  &  Co.  has 
signed  with  WPIX  for  sponsorship 
of  the  13  feature  films  that  make  up 
the  station's  Film  Package  No.  3 
Huber  Hoge  is  the  agency.  Films 
include  George  Bernard  Shaw's 
"Major  Barbara"  and  "Pygmalion." 


8 


RADIO  DAILY 


Tuesday.  December  27,  1949 


COAST-TO- COAST 


Clark  Assistant  To  Cole 

Charlotte,  N.  C. — Announcement 
has  been  made  by  Charles  H. 
Crutchfield,  general  manager  of  the 
Jefferson  Standard  Broadcasting 
Company  of  the  appointment  of 
J.  B.  Clark  as  assistant  to  Grady 
Cole,  whose  WBT  daily  morning 
program  is  one  of  the  oldest  radio 
features  in  the  South.  Clark  was 
formerly  with  the  announcing  staff 
of  WBT  and  program  director  of 
WRAL,  Raleigh,  WDNC,  Durham, 
and  WAYS,  Charlotte. 

Awarded  By   Treasury  Dept. 

Miami,  Fla. — A  special  treasury 
department  citation  for  promoting 
the  sale  of  U.  S.  Savings  bonds  was 
presented  to  radio  station  WIOD 
during  the  Singing  Keyboard  pro- 
gram on  December  14th.  The  pre- 
sentation, the  ionly  one  of  its  kind 
awarded  in  the  south,  was  made  by 
Raphael  H.  O'Malley,  director  of 
payroll  savings,  U.  S.  Savings  Bonds 
division,  to  James  LeGate,  general 
manager,  and  Robert  L.  Fidlar, 
commercial  manager,  who  assumed 
all  responsibility  for  promotion  dur- 
ing the  opportunity  bond  drive  last 
summer. 

WGBI  Sets  Essay  Contest 

Scranton,  Pa.  —  WGBI  has 
launched  an  essay  contest  in  con- 
nection with  its  forthcoming  25th 
anniversary.  Students  in  the  sta- 
tion's listening  area  will  compete 
for  ten  prizes  of  twenty-five  silver 
dollars  with  a  maximum  of  five- 
hundred  words  on:  What  Radio 
Means  to  Me.  WGBI  celebrates  its 
Silver  Jubilee  January  12,  1950. 

Sponsoring  Show 

Trenton,  N.  J. — Taylor  Provision 
Company  has  signed  for  a  thirteen- 
week  series  of  spots  on  WTTM's 
afternoon  femme  feature,  "It's  A 
Woman's  World."  Sports  will  plug 
company's  top  seller,  Taylor's  Pork 
Roll. 

Elected  Vice-President 

Saginaw,  Mich. — Robert  W.  Phil- 
lips, manager  of  the  new  "Booth 
Station"  WSGW,  was  made  a  vice- 
president  of  Booth  Radio  &  TV  sta- 
tions, Inc.,  at  a  corporation  board  of 
directors  meeting  held  Thursday, 
December  15.  Phillips  is  a  former 
sales  manager  of  WSAM  and 
WBCM,  Bay  City. 

Appeal  For  Fire  Victims 

Amsterdam,  N.  Y. — An  appeal  by 
station  WCSS,  in  behalf  of  fire  vic- 
tims brought  the  following  state- 
ment from  the  Chapter  Chairman  of 
the  local  branch  of  the  American 
Red  Cross — "because  of  the  fine  ap- 
peal broadcast  from  your  station, 
enough  furniture  and  household 
equipment  was  donated  by  generous 
folks  of  our  city  to  completely  fur- 
nish an  apartment  for  them  and 
enough  clothing  to  take  care  of  the 
entir«*  family;  father,  mother  and 
three  children." 


★  THE  WEEK  IN  RADIO  * 

New  Highlights  of  the  Holidays 

~   ■        By  BILL  SILAG  - 


RADIO  stations  and  networks  will 
save  many  thousands  of  dollars 
annually  as  a  result  of  the  new  Fair 
Labor  Standards  Act,  said  R.  P.  Do- 
herty,  NAB  director  of  employer- 
employee  relations.  The  Act  permits 
hiring  of  minors  and  excludes  a 
"wide  range"  of  talent  fees  from 
overtime  pay  consideration. 

The  FCC's  revocation  of  KWIK's 
license  was  seen  by  Washington  law- 
yers as  of  great  possible  meaning  in 
unraveling  the  knotty  Don  Lee  case. 
The  KWIK  license  is  being  sought 
by  the  International  Ladies  Gar- 
ment Workers  Union. 

WSB,  Atlanta,  presented  Emory 
University  with  a  $13,000  twin- 
scanner  facsimile  transmitter.  .  .  . 
Lever  Brothers  announced  its  new 
advertising  staff  headed  by  vee-pee 
James  A.  Bennett  .  .  .  and  H.  V. 
Kaltenborn  defended  radio's  posi- 
tion at  a  Harvard  Law  School 
Forum. 

P.  Lorillard  &  Co.  signed  "Dr.  I.Q." 
over  52  ABC  stations.  .  .  .  Miles  Lab- 
oratories bought  the  Edwin  C.  Hill 
newscasts  over  ABC  and  15-minutes 
of  "Ladies  Fair"  over  MBS  .  .  .  and 
Paramount  Pictures  will  use  heavy 
paid  radio  exploitation  to  ballyhoo 
"Sampson  and  Delilah." 

Field  Enterprises,  Inc.,  the  Mar- 
shall Field  company  which  operates 
WJJD,  Chicago,  announced  the  or- 
ganization of  an  FM  service  under 
the  name  Functional  Music,  Inc. 
Field  spokesmen  claim  that  the  new 
service  can  compete  with  present 
wired  music  services  at  about  one- 
third  to  one-half  the  cost. 

Gene  Pope  Jr.  told  WINS  employ- 
ees that,  if  Pope's  application  to  buy 
the  station  is  approved  by  the  FCC, 
only  a  hand-full  may  expect  to  re- 
tain their  jobs.  Record  business  was 
reported  by  radio  and  video  set  re- 
tailers and  opponents  of  Transit  Ra- 
dio. Washington,  D.  C.  promised  a 
court  test  of  the  D.  C.  Public  Utili- 
ties Commission's  okay  of  street  car 
and  bus  wired  music  provided  by 
Transit. 

WOR,  N.  Y.,  said  a  recent  survey 
showed  news  listening  up  over  war- 
time. .  .  .  Margaret  Truman's  appear- 
ance over  ABC  was  fanfared  with 
heavy  promotion  .  .  .  and  B.  T.  Bab- 


bitt Co.  signed  soap-operas  "Nona 
From  Nowhere"  over  CBS  replacing 
"David  Harum"  which  goes  to  NBC 
next  week  .  .  .  and  ABC  and  NBC 
made  time  available  to  leaders  of 
major  political  parties  to  discuss  na- 
tional policy. 

Grand  Central  Terminal  broad- 
casts of  17  hours  a  day  of  music  and 
commercials  was  attacked,  and  de- 
fended, in  a  series  of  hearings  be- 
fore the  Public  Service  Commission. 
Led  by  New  Yorker  editor  Harold 
Ross,  the  opponents  of  the  broad- 
casts were  most  vociferous  and,  at 
this  writing,  had  the  upper  hand 
argument  wise. 

Mutual  announced  $3,000,000 
worth  of  new  billings  and  $2,000,000 
worth  of  recent  renewals.  .  .  .  CBS 
topped  the  Hooperatings  with  nine 
of  the  Top  15  positions  .  .  .  and 
changes  in  CBC  financing  were  sug- 
gested by  William  Guild,  chairman 
of  the  Canadian  Association  of 
Broadcasters.  He  asked  for  Federal 
grants. 

"Mutual  Newsreel"  scored  a  radio 
newsbeat  with  inside  and  outside 
the  church  coverage  of  the  O'Dwyer- 
Simpson  nuptials.  .  .  .  WHOM,  N.  Y. 
plans  a  series  of  educational  broad- 
casts .  .  .  and  ABC  expanded  its 
scripting  division  with  the  addition 
of  four  writers. 

Mark  Woods,  ABC  president, 
stressed  the  "bold  thinking"  of  new 
sales  teenies  developed  by  ABC,  in 
his  year-end  statement.  Woods  said 
these  teenies  accounted  for  an  in- 
crease in  advertising  and  opened  ra- 
dio to  a  new  field  of  advertisers.  He 
cited  the  39,281,000  home  radio  sets 
in  use  to  bolster  his  assertion  that 
radio  "has  gone  forward"  as  the 
dominent  mass  communication  med- 
ium. 

Radio  advertising  of  retail  men's 
wear  was  lauded  by  the  Better  Busi- 
ness Bureau  .  .  .  the  Sun  Oil  Co.  re- 
newed "Three  Star  Extra"  .  .  .  and 
the  FCC  was  asked  for  a  full  hear- 
ing on  the  whole  problem  of  the 
future  of  FM  broadcasting.  .  .  . 
Gordon  Olive  was  named  head  of 
CBC's  engineering  department  and 
Gov.  Forrest  Smith  of  Missouri  was 
awarded  a  life  membership  in  the 
St.  Louis  Advertising  Club. 


Pierce  Leaving  WGAR; 
Heads  WDOK  Operations 

Cleveland — R.  Morris  Pierce,  v-p 
of  WGAR,  will  become  president  of 
a  new  AM  station,  WDOK,  sched- 
uled to  begin  operations  about 
March  1.  The  new  outlet  will  be  on 
1260  kc  with  5  kw. 

Pierce,  who  resigned  his  present 
post  effective  January  1,  has  been 
with  WGAR  since  it  went  on  the  air 
in  1930.  He  was  also  v-p  of  engineer- 
ing with  WJR,  Detroit,  and  KMPC, 
Los  Angeles,  sister  stations  of 
WGAR. 

Robert  A.  Fox  will  succeed  Pierce 
as  chief  engineer  for  WGAR. 


Negro  Couple  Featured 
In  New  Series  On  WWRL 


Activities  and  news  in  the  Negro 
world  will  be  covered  by  Mr.  and 
Mrs.  Uptown  New  York  in  a  new 
Monday  through  Friday  series  over 
WWRL  from  9:30  to  10  a.m.  as  of 
yesterday,  December  26. 

Harlem  Theme  To  Fore 

The  Mr.  and  Mrs.  of  the  program 
will  be  Ernest  and  Eva  Callaway,  a 
veteran  stage  and  screen  couple.  The 
series  will  spotlfght  news  occuring 
in  Harlem  and  leading  Negroes 
from  various  fields  will  be  inter- 
viewed. The  sponsorship  of  the  show 
will  be  on  a  co-op  basis. 


Don  Lee  Sales  Brochure 

A  series  of  maps  depicting  the 
Pacific  Coast  as  it  actually  is,  a 
detailed  analysis  of  all  coast  broad- 
casting facilities,  the  facts  behind 
the  14  million  residents  of  the  west- 
ern states  who  spend  fifteen  and  one 
half  billion  dollars  annually— these 
are  the  salient  features  of  a  new 
Don  Lee  promotion  piece  showing 
the  network's  strong  position  in 
Pacific  Coast  radio  to  carry  a  spon- 
sor's message  to  all  the  people. 

The  report  shows  that  "Pacific 
Coast  radio  is  different,  and  that 
only  one  network.  Don  Lee,  is  de- 
signed for  dependable  coverage  of 
it."  It  emphasizes  that  the  great 
distance  between  markets,  the 
mountains  and  other  natural  bar- 
riers such  as  low  ground  conductiv- 
ity on  the  coast,  make  long-range 
broadcasting  impractical.  Hence,  is 
demonstrated  the  necessity  of  using 
local  network  stations — located  in 
the  important  markets — to  reach  all 
the  people  at  all  times.  This,  Don 
Lee  does  with  its  45  network  out- 
lets. 

Concluding  that  "What  the  adver- 
tisers want  is  sales  response,"  the 
logical  study  goes  behind  the  story 
of  the  Pacific  Coast  market.  A  sales 
response  map  pointedly  shows  a 
statistical  breakdown  of  all  coun- 
ties in  the  entire  coast  region  and 
clearly  demonstrates  the  pulling 
power  of  commericial  messages 
broadcast  on  the  Don  Lee  chain. 

The  project  was  the  combined 
work  of  Herbert  Sonnenburg,  Pro- 
motion director  for  the  Don  Lee 
network,  and  the  R.  W.  Webster 
advertising  agency. 


Safety  Campaign 

Safety  in  the  home  is  being  em- 
phasized by  public  service  an- 
nouncements for  retailers  prepared 
by  the  Advertising  Council,  Inc.  An 
advertising  portfolio  has  been  sent 
to  all  member  stores  of  the  National 
Retail  Dry  Goods  Association  and 
to  subscribers  of  three  leading  ad- 
vertising mat  services. 

The  wide-spread  accident  rate  in 
homes  is  pointed  out  in  the  ma- 
terial provided  and  retailers  are 
urged  "to  tie  in  profit-making  mer- 
chandise promotion  with  this  safety 
in  the  home  campaign." 

  < 

Movie  Tieup 

A  contest  to  attract  the  general  j 
public  to  the  opening  of  the  film.  ' 
East  Side,  West  Side,   at  Loew's 
State  has  been  conducted  by  MGM  1 
through  the  WNBC  Tex  and  Jinx 
program.  Cash  prizes  and  500  tick- 
ets were  awarded  for  giving  reasons  v 
for   attending    a    Hollywood  pre- 
miere.   A    disabled   war  veteran, 
Wilfred  Puentes,  was  given  the  first 
prize  of  $500.  He  is  a  news  dealer  ^ 
in  a  vets  housing  project  in  New 
York.  The  contest  ended  on  Sunday 
night  after  having  been  conducted 
for  a  week. 


The  Notional  Daily  Newspaper  of  Commercial   Radio   and  Television 


VOL.  49,  NO.  58 

NEW  YORK,  WEDNESDAY,  DECEMBER  28,  1949 

TEN  CENTS 

VIDEO  IS  FEATURE  OF  RMA  PRODUCTION 


State  Moves  To  Avoid 
Wide  Radio-TV  Strike 


Frederick  H.  Bullen,  executive  di- 
rector of  the  State  Board  of  Media- 
tion, met  yesterday  behind  closed 
doors  with  representatives  of  the 
major  networks  and  the  Radio  and 
Television  Directors  Guild  in  an  ef- 
fort to  prevent  a  walkout  which 
would  affect  live  radio  and  televi- 
sion programs  throughout  the  coun- 
try. The  meeting  was  held  in  an  of- 
fice at  the  headquarters  of  NBC. 

The  current  contract  between  the 
union  and  the  webs  expires  at  mid- 

(Continued  on  Page  3) 

Tide  Of  Toys  Drive 

Sponsored  By  Pearson 

Drew  Pearson  began  a  back- 
breaking  schedule  of  appearances  on 
radio  and  television  programs  yes- 
terday in  behalf  of  the  Tide  of  Toys 
sponsored  by  the  American  Legion. 

Children  in  the  United  States  are 
being  asked  by  the  famed  columnist 
to  contribute  a  toy  from  under  their 
Christmas  tree  to  the  Legion  to  be 
sent  to  a  child  in  Europe.  Some 
17.300  Legion  posts  will  serve  as  de- 
pots for  the  toys. 

Pearson  will  appear  altogether  on 
22  network  programs  including  the 
(Continued  on  Page  2) 


Radio  Spots  Offered 
By  RCA  To  Plug  Program 

Camden  —  Spot  announcements 
recorded  by  six  Hollywood  stars  for 
promotional  activities  over  local 
radio  stations  are  being  offered  RCA 
Victor  dealers.  Consumer  products 
will  be  tied-in  with  an  appeal  for 
the  Screen  Directors'  Playhouse 
(Continued  on  Page  2) 


For  Uncle  Sam 

Cleveland — An  appeal  broad- 
cast by  WTAM  during  a  strike  of 
Cleveland  Transit  System  employ- 
ees has  enabled  the  Post  Office 
to  deliver  mail  on  schedule.  Post- 
al authorities  asked  the  station 
to  request  that  drivers  give  the 
mailmen  a  ride  and  bulletins 
were  aired  by  WTAM.  A  second 
call  thanked  the  station  and  said 
the  mail  was  getting  through. 


Distinction 

Mrs.  William  Paley,  wife  of  the 
chairman  of  the  board  of  Colum- 
bia Broadcasting  System,  headed 
the  1949  list  of  America's  ten 
best-dressed  women  in  a  poll  of 
fashions  editors  released  yester- 
day by  the  New  York  Dress  In- 
stitute. Mrs.  Paley  was  accorded 
the  same  honor  last  year. 


Gross  Radio  Sales 
Of  ABC  Revealed 


Revealing  gross  radio  sales  of  ap- 
proximately $42,300,000  for  1949  as 
compared  to  $44,300,000  for  the  pre- 
ceding year,  Robert  E.  Kintner,  ex- 
ecutive vice-president  of  American 
Broadcasting  Company,  yesterday 
issued  a  year-end  statement  on  the 
company's  radio  and  television  ac- 
tivities. 

In  referring  to  ABC's  position  in 
radio,  Kintner  said: 

"Our  radio  operations  early  in  the 
year  reflected  the  general  uncer- 
tainty of  the  business  world.  At  that 

(Continued  on  Page  3) 


Dean  Drewry  Recovers; 
Victim  Of  Ga.  Shooting 

Athens,  Ga. — John  E.  Drewry, 
dean  of  the  Henry  W.  Grady  School 
of  Journalism  at  the  University  of 
Georga  and  director  of  the  annual 
George  Foster  P  e  a  b  o  d  y  radio 
awards,  was  recovering  yesterday 
from  gunshot  wounds  reported  in- 
flicted by  the  professor's  ex-wife. 
Miss  Miriam  Thurmond,  secretary  of 

(Continued  on  Page  2) 


New  Tele  Receivers  414,223  In  Nov., 
Totaling  2,121,863  For  11  Months; 
AM-Only  Also  Hit  New  High 


P.  R.  Venture  Rumor 
Denied  By  Gardner 


San  Juan,  P.  R.— Ed  Gardner,  pro- 
ducer-star of  "Duffy's  Tavern"  yes- 
terday spiked  rumors  that  he  plan- 
ned to  pull  out  of  Puerto  Rico  and 
move  his  radio-movie  and  TV  pro- 
duction activities  back  to  the  main- 
land. 

"There  have  been  a  lot  of  wild 
rumors  about  our  giving  up  this 
whole  thing,  but,  believe  me,  there 
(Continued  on  Page  5/ 

Woulfe  Gets  New  Post 
With  Lever  Brothers  Co. 


Henry  F.  Woulfe,  president  of  the 
Pepsodent  division  of  Lever  Broth- 
ers Company,  has  been  elected  vice- 
president  in  charge  of  the  parent 
company's  mid-western  operations, 
Charles  Luckman,  president  an- 
nounced yesterday.  He  will  assume 
his  new  duties  early  in  February 

(Continued  on  Page  4) 


Chewy  Dealers  Signed 
For  WJZ  Radio-TV  Spots 

WJZ  and  WJZ-TV  have  signed  the 
Chevrolet    Dealers    Association  of 
New  York  for  a  three-week  sched- 
ule of  radio  station  breaks  and  one- 
(Continued  on  Page  2) 


Cleveland  Stations  Aid  Public 
In  Yule- Week  Transit  Strike 


Cleveland,  Ohio — Cleveland's  ra- 
dio and  TV  stations  did  comprehen- 
sive jobs  with  bulletins,  news  cov- 
erage, special  interviews  and  re- 
motes as  the  city's  five-and-a-half- 
day  transit  strike  came  to  end  short- 
ly after  noon  yesterday.  Excellent 
news  coverage  by  radio  and  TV  sta- 
tions resulted  in  much  verbatim 
pick-up  by  newspapers.  Stations  co- 
opciaU'd  fully  with  all  parties  in  the 
interest  of  public  service   to  dis- 


seminate information  and  help  keep 
the  city  moving  at  a  time  when  the 
final  Christmas  rush  was  taking 
place.  There  were  probably  few  if 
any  newscasts  throughout  strike 
period  which  did  not  bring  listen- 
ers and  viewers  up  to  date  on  all 
developments  and  meetings. 

After  the  strike  broke  Wednesday 
night,  WJW  stayed  on  the  air  all 
night  to  inform  listeners  of  dtsrup- 
(Continucd  on  Page  3) 


Washinijton  Bureau  of  RADIO  DAILY 

Washington  —  Fulfilling  advance 
predictions,  TV  receiver  produ  tion 
by  RMA  members  zoomed  to  a 
smashing  414,223  in  November — an 
average  of  82,845  sets  for  each  of  the 
five  weeks  covered  in  the  tabulation. 
Actual  turnout  by  member  compan- 
ies in  the  final  week  of  the  five  was 
said  to  be  95,813  sets. 

Thus  set  production  was  well  over 
100,000  weekly  by  the  middle  of  last 
month,  with  non-member  companies 

(Continued  on  Page  5) 

Recording  Production 
Increases  At  WOR 

More  than  200,000  commercial 
vinylite  pressings  have  been  pro- 
duced by  the  WOR  Recording  Divi- 
sion in  what  was  described  by  its 
manager,  Harry  Lockwood.  as  "one 
of  the  best  years  in  our  history." 
The  service  which  began  ten  years 
ago  to  make  reference  recordings 
and  delayed  broadcasts,  is  now  the 
largest  in  the  East  and  produces  the 
(Continued  on  Page  2l 

Blair  Staff  Expanding; 
Opening  Dallas  Office 

Chicago — John  Blair,  head  of  the 
radio  representative  firm  bearing 
his  name,  announced  here  this  week 
that  effective  January  2nd,  his  com- 
pany will  open  their  seventh  na- 
tional office  to  be  located  in  Dallas, 
(Continued  on  Page  5' 


Unprog'ra  mined 

Norfolk,  Va. — A  young  woman, 
a  resident  of  this  city,  last  Sun- 
day perched  fcr  an  hourand-a- 
half  atop  the  new  330-foot  TV 
tower  of  station  WTAR  before 
she  was  forcibly  brought  down 
by  two  local  police  officers.  Ap- 
parently bent  on  a  suicide  at- 
tempt, the  young  woman,  about 
25.  climbed  the  tower  and  pre- 
pared to  jump. 


RADIO  DAILY: 


Wednesday,  December  28,  1949 


Vol.  49,  No.  58      Wed.,  Dec.  28,  1949      10  Cts 


JOHN  W.  ALICOATE 


Publisher 


FRANK  BURKE  :  :  :  :  :  Editor 
MARVIN  KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y„  by  Radio  Daily  Corp.,  J.  W. 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President;  Chester  B. 
Bahn,  Vice-President;  Charles  A.  Alicoate, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00. 
Address  all  communications  to  Radio  Daily. 
1501  Broadway,  New  York  (18),  N.  Y. 
Phone  Wisconsin  7-6336,  7-6337,  7-6338. 
C;.ble  address :  Radaily,  New  York. 


WEST  COAST  OFFICES 
Allen    Kushner,  Manager 
6425  Hollywood  Blvd.       Phone:  Gladstone  8436 

WASHINGTON  BUREAU 
Andrew  H.  Older,  Chief        6417  Dahlonega  Rd. 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tate.  Manager. 
612  N.  Michigan  Ave. 
Phone:  Superior  7-1044 
SOUTHWEST  BUREAU 
Paul  Girard,  Manager 
Tower  Petroleum  Bldg., 

Dallas,  Texas 
Phone:  Riverside  3518-8 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postoffice  at  New  York,  N.  Y., 
under  the  act  of  March  3,  1879. 


FINANCIAL 


(December  27) 


NEW  YORK  STOCK  EXCHANGE 


High    Low  Close 

ABC                            8'/2      81/4  8'/4 

Admiral  Corp             18%    18V4  18'/2 

Am.  Tel.  &  Tel....  145%  145  1451/8 

CBS  A                       273/4    273/8  275/8 

CBS   B                       27V4    27  27 

Philco                        331/4    32%  33 

Philco  pfd                 85       85  85 

RCA  Common   .    ..   1 234    123/8  123/8 

RCA  1st  pfd             723/4    7234  7234 

Stewart-Warner         12y4    12  12% 

Westinghouse              32       31 1/2  31l/2 

Westinghouse   pfd.  103i/2  103l/2  1031/2 

Zenith  Radio              33        32%  325/8 

NEW  YORK  CURB  EXCHANGE 

Nat.  Union  Radio  .    25/8     2i/2  2% 
OVER  THE  COUNTER 

Bid 

DuMont  Lab   15% 

Stromberg-Carlson    11 


Net 
Chg. 

—  % 

—  Ye 

—  % 
+  % 

—  % 


Asked 
16% 

121/4 


Tide  Of  Toys  Drive 

Sponsored  By  Pearson 

(Continued  from  Page  1) 

Breakfast  Club,  Superman,  the 
Henry  Morgan  Show,  Arthur  God- 
frey's program.  Winner  Take  All 
and  others.  He  will  appear  on  all 
four  networks  between  now  and 
next  Tuesday.  Another  Pearson  pro- 
ject for  gifts  to  Europe  was  the 
Friendship  Train  idea  which  he  ori- 
ginated. 


COmiriG  MIDGQIflG 


HOWARD  K.  SMITH,  chief  of  the  CBS  Euro- 
pean news  staff,  on  Friday  will  arrive  in  New 
York  from  London.  On  Sunday  he  will  take 
part  in  the  45-minute  "Round  Table"  to  be 
broadcast  over  the  web 

MINDY  CARSON,  singing  star  on  NBC,  to- 
day will  leave  for  Miami,  where  for  the  next 
three  weeks  she  will  fill  an  engagement  at 
Copa  City,  and  will  broadcast  her  web  pro- 
grams from  WIOD. 

JOHN  DERR,  assistant  director  of  sports  at 
CBS,  together  with  MEL  ALLEN  and  CONNIE 
DESMOND,  are  leaving  for  Miami,  where  next 
Monday  the  network  will  broadcast  the  Orange 
Bowl  football  game. 

DR.  RICHARD  E.  EVANS,  the  original  Izaak 
Walton  of  Chicago  radio  fame  and  heard 
frequently  on  WLIB,  is  back  in  New  York 
following  a  number  of  out-of-town  engage- 
ments speaking  on  the  interfaith  angle  of 
Christmas  and  Chanukah. 


MILTON  GREENEBAUM,  president  and  gen- 
eral manager  of  WSAM,  affiliate  of  NBC  in 
Saginaw,  Mich.,  is  in  New  York  for  conferences 
at  the  station  relations  department  of  the 
network. 

JEAN  GOLDSTEIN,  featured  on  "Market 
Melodies"  over  WJZ-TV  each  Thursday,  yes- 
terday was  in  Washington  for  a  guest  shot 
on  a  Capital  station  and  a  speech  before  the 
Women's  Club 


script  writer  for 
1  a  business  trip 


JOSEPH  P.  COCCIARELLI, 
Italian  programs,  has  left  0 
through  New  England. 


HOWARD  MEIGHAN,  Columbia  network 
vice-president  and  general  executive,  is  in 
New  York  from  Hollywood  for  conferences  with 
officials  of  the  network. 

AL  LEVIN,  sales  manager  for  WMCP-FM, 
Baltimore,  Md.,  is  in  New  York  for  a  few 
days  on  business. 


Recording  Production 

Increases  At  WOR 


(Continued  from  Page  1) 

largest  part  of  all  commercial  re- 
cordings, Lockwood  stated. 

WOR  Recording,  the  only  large 
service  bearing  the  station's  name, 
transcribes  for  many  advertising 
agencies  exclusively,  for  popular  re- 
cording companies  and  another  net- 
work in  addition  to  regular  work 
for  Mutual,  WOR  and  the  Yankee 
network. 

Plans  for  making  television  films 
are  now  in  the  making  when  WOR's 
new  studios  open  on  67th  Street, 
Lockwood  said.  The  films  will  not  be 
available  commercially  until  later, 
he  added. 

One  project  of  the  studios  has 
been  the  making  of  sound  tracks  for 
old  fight  films.  The  film  is  run  with 
an  announcer  recording  a  narration 
on  a  disc  which  is  then  synchron- 
ized. 

The  number  of  WOR  commercial 
recordings  used  nationally  was  not 
available,  Loekwood  said,  but  he 
pointed  out  that  70  per  cent  of  all 
spots  and  announcements  used  by 
WOR  were  recorded  by  their  stu- 
dios. 

The  use  of  tape  recording  was 
noted  by  the  manager  of  the  record- 
ing studios.  He  said  that  Mutual  was 
obliged  to  record  its  broadcasts  dur- 
ing daylight  saving  time  so  that  they 
could  be  replayed  at  a  later  hour  for 
other  parts  of  the  country.  For  22 
weeks  and  16  hours  a  day,  WOR  re- 
cording taped  the  web  shows  with 
good  results. 

Improved  programming  also  re- 
sults from  the  use  of  tape,  Lock- 
wood  declared.  Shows  can  be  timed 
precisely  and  edited  with  ease,  he 
said. 

Employing  about  100  people,  WOR 
Recording  operates  seven  days  a 
week  from  8  a.m.  to  midnight. 


Moves  To  WHAT 

Pottsville,  Pa.  —  Jerry  Gaines, 
WPPA  disc  jockey,  has  joined  the 
staff  of  WHAT  in  Philadelphia.  He 
was  in  charge  of  radio  production 
and  assistant  program  director  for 
WPPA  and  has  been  with  the  sta- 
tion since  it  opened  in  1946. 


Radio  Spots  Offered 
By  RCA  To  Plug  Program 

(Continued  from  Page  1) 

which  will  be  sponsored  by  RCA 
Victor  beginning  January  6. 

Cary  Grant,  Shirley  Temple,  Ray 
Milland,  Fred  MacMurray,  Betty 
Hutton  and  Alan  Ladd  are  featured 
on  the  54-second  transcriptions.  A 
strong  promotional  campaign  for 
the  playhouse  heard  on  NBC  every 
Friday  evening  at  9  p.m.  (EST)  is 
also  being  planned  by  RCA  Victor. 
Newspaper  ads  every  week  in  68 
cities  will  supplant  the  spots. 


Chewy  Dealers  Signed 
For  WJZ  Radio-TV  Spots 

(Continued  from  Page  1) 

minute  video  announcements  in  be- 
half of  the  new  1950  Chevrolet.  The 
deal  marks  one  of  the  most  exten- 
sive combined  campaigns  to  date. 

The  WJZ  station  break  promotion 
calls  for  30  spot  announcements 
starting  on  Dec.  29  and  the  video 
spots  are  set  for  Dec.  28,  and  Janu- 
ary 4  and  11.  Campbell-Ewald  is  the 
agency. 


Dean  Drewry  Recovers; 
Victim  Of  Ga.  Shooting 

(Continued  from  Page  1) 

Dean  Drewry,  who  was  felled  by 
bullets  from  the  same  gun  was  re- 
ported to  be  in  a  serious  condition 
at  a  local  hospital.  The  shooting  oc- 
curred Friday  night. 


Takes  RCA-Victor  Post 

Camden  — •  Constance  Hope  has 
been  named  general  public  relations 
consultant  to  RCA  and^subsidiaries 
in  matters  related  to  promotional 
and  musical  activities,  Paul  A. 
Barkmeier,  general  manager  of 
RCA  Victor's  record  department 
announced  yesterday. 

Miss  Hope  formerly  headed  her 
own  publicity  and  public  relations 
organization  before  joining  RCA  in 
1944  as  director  of  artists  relations 
for  the  Red  Seal  division.  She  will 
assume  her  new  post  on  January  1. 


The  Lion's 
Share 


This  is  a  picture  of  a  baby  lamb 
and  a  baby  lion.  At  this  tender 
age  the  lamb  needs  four  times 
as  much  milk  as  the  lion.  So  the 
lamb  really  gets  the  lion's  share. 

There's  a  sure  way  for  you  to 
get  the  lion's  share  of  business 
in  Baltimore.  You  just  buy 
W-I-T-H,  the  BIG  independent 
with  the  BIG  audience. 

W-I-T-H  regularly  delivers 
more  listeners-per-dollar  than 
any  other  station  in  town.  And 
that  means  that  you  can  produce 
BIG  results  from  SMALL  appro- 
priations on  W-I-T-H. 

For  the  full  W-I-T-H  story, 
call  in  your  Headley-Reed  man 
today. 


BoriHsTtore  3,  Maryland 

TOM  TINSLEY,  Prttldtnt 
K«pr*i«nt«d  by  H«adl«y-R*«4 


■1MIMHTIP  NATION AH.V  IT  tOW«»D  PITUT  CO.,  INC. 


Wednesday,  December  28,  1949 


RADIO  DAILY 


3 


Gross  Radio  Sales    I  Cleveland  Stations  Aid  Public]  State  Moves  To  Avoid 


ABC  Revealed    In  Yule-  Week  Transit  Strike 


(Continued  from  Page  1) 

time,  some  advertisers  were  reluc- 
tant to  commit  themselves  to  long- 
term  programs  in  face  of  lack  of  as- 
surance that  such  advertising  would 
be  remunerative.  Others  were  not 
sure  whether  to  cast  their  lot  with 
television,  with  radio,  or  a  combina- 
tion of  both.  Nevertheless  through 
our  development  of  new  sales  ideas 
and  techniques,  the  network  ended 
the  year  with  gross  radio  sales  of  ap- 
proximately $42,300,000  as  compared 
with  the  preceding  year's  $44,300,000 
gross." 

TV  Development  Reviewed 

Turning  to  television,  Kintner  dis- 
closed that  the  completion  of  a  pro- 
gram for  plant  facilities  for  TV  op- 
erations had  been  accomplished  by  a 
capital  expenditure  of  more  than 
$8,000,000.  He  pointed  out  that 
these  capital  expenditures  had  en- 
abled ABC  to  put  in  operation  five 
television  stations  located  at  strate- 
gec  points  in  New  York  (WJZ-TV), 
Chicago  ( WENR-TV ) ,  Detroit 
(WXYZ-TV),  Los  Angeles  (KECA- 
TV),  and  San  Francisco  (KGO-TV). 

The  Kintner  statement  also  points 
out  that  approximately  $3,700,000 
has  been  spent  on  the  ABC-TV 
Center  in  New  York  and  that  the 
network  is  completing  the  purchase 
and  reconversion  of  a  23-acre  area 
into  the  Hollywood  Television  Cen- 
ter at  a  cost  of  approximately 
$1,250,000. 


Plans  Baseball  Series 

Boston— The  1949  pennant  win- 
ners and  World  Series  are  still  pro- 
viding fuel  for  the  hot  stove  league, 
but  WHDH  is  getting  ready  for 
spring  training  and  the  1950  base- 
ball season.  The  station  has  begun 
a  Friday  night  series,  Closed  Circuit, 
with  Leo  Egan  under  the  sponsor- 
ship of  the  Motor  Car  Company  of 
New  England. 

Top  baseball  personalities,  players 
and  managers  are  interviewed  by 
Egan  on  plans  for  the  coming  sea- 
son. Newcomers  to  Boston  baseball 
teams  are  also  being  introduced  in 
the  Hub  City. 


Stork  News 

Ernest  Lee  Jahncke,  vice-presi- 
dent of  the  American  network  in 
charge  of  stations,  is  the  father  of  a 
son  born  yesterday  to  Mrs.  Jahncke 
at  the  Doctors  Hospital.  The  new- 
comer weighed  in  at  nine  pounds, 
four  ounces  and  will  be  named 
Redington  Townsend.  He  is  the 
Jahnckes'  fourth  child,  the  others 
being  Leila.  Carter  and  Ernest,  III. 


WANTED 

Total  $70,000,  12  months,  on  control- 
ling interest  in  3  new  stations.  All  or 
any  part.  Interesting  proposition.  Need 
active  managers. 

Box  No.  297,  RADIO  DAILY 
1501   Broadway,  New  York  18,  N.  Y 


(Continued  f 

tion  of  service.  WGAR,  which  is  on 
regularly  until  2:30  a.m.,  carried 
news  stories  regularly  until  sign-off. 
WSRS  signed  on  an  hour  earlier 
Thursday  morning  to  warn  listeners 
of  service  stoppage. 

All  stations  co-operated  immedi- 
ately with  the  Mayor's  emergency 
committee  headed  by  C.  M.  Hunter, 
WHK  program  director,  using  spots 
with  a  share-the-ride  pitch  and  tell- 
ing where  to  get  ride  information 
for  the  city's  workers  without  pri- 
vate transportation. 

WTAM-WNBK's  Ed  Wallace  had 
feeds  Thursday  to  the  Camel  TV 
show  and  the  Alka-Seltzer  AM-net- 
work  shows.  WJW  fed  two  pick-ups 
to  ABC  news  shows. 

On  the  first  day  of  the  strike, 
WTAM  had  statements  from  the 
union  head,  Tom  Meany,  also  transit 
manager  Donald  C.  Hyde  and  Mayor 
Thomas  E.  Burke.  Recorded  phone 
conversations  with  the  Mayor's  aide, 
Joseph  Sullivan,  and  David  Ralph 
Hertz,  impartial  umpire  in  strike, 
were  used  Friday.  The  station  had 
Mayor  Burke  on  air  Saturday. 

A  Tuesday  phone  recording  with 
transit  system  operating  superin- 
tendent regarding  resumption  of 
service  was  aired. 

WGAR  covered  the  CTS  (Cleve- 
land Transit  System)  board  meeting 
Friday  and  taped  a  statement  by 
Hyde.  This  was  used  on  the  same 
night's  news  broadcast  with  an  in- 
terview with  Meany.  A  special  fea- 
ture was  the  interview  with  CTS 
comptroller  W.  H.  Morrison,  who 
explained  the  process  of  redeeming 
CTS  weekly  passes  sold  in  large 
numbers  to  regular  riders  and  stu- 
dents. Station  also  used  the  record- 
ed Burke  talk  on  Saturday. 

WHI  used  an  interview  with  an 
official  of  the  Automobile  Club  and 
scheduled  a  special  panel  broadcast 
Thursday  night.  WJW  carried  sev- 
eral   on-the-street    broadcasts  the 


rom  Page  1 ) 

first  day  of  the  strike  in  addition  to 
telephone  recordings  of  interviews 
with  strike  principals. 

WJMO  had  the  city's  law  director, 
Lee  Howley,  on  Thursday  explaining 
the  Ferguson  Act,  which  covers 
striking  of  public  workers.  Station 
taped  interviews  with  CTS  person- 
nel at  the  meeting  on  Saturday,  and 
more  yesterday  at  the  union  meet- 
ing which  ended  the  strike.  Also  in- 
cluded were  phone  interviews  with 
Hyde  and  Lang.  WSRS  used  Burke 
talk  Saturday. 

WEWS's  Dorothy  Fuldheim  had 
Meany  and  Lang  live  and  films  and 
remote  of  the  first  day's  traffic  jam. 
On  Saturday  the  station  signed  on 
at  10:30  a.m.  for  a  remote  from  the 
union  meeting  and  followed  with  a 
talk  by  Mayor  Burke,  which  it  made 
available  to  radio  stations.  WEWS 
cameras  filmed  the  union  meeting 
yesterday  for  use  on  later  newscasts. 

WNBK  and  WXEL,  the  city's  new- 
est TV  station,  confined  most  of  the 
coverage  to  regular  news  shows  and 
bulletins. 

All  stations  used  bulletins  Monday 
on  Common  Pleas  Judge  Joseph  A. 
Artl  issuing  the  court  order  which 
enjoined  CTS  workers  from  con- 
tinuing the  strike,  also  bulletins  fol- 
lowing the  union  meeting  which 
sent  workers  back  at  2  p.m. 


Headley-Reed  Expansion 
Announced  By  Officials 

Headley-Reed  Co.,  radio  and  tele- 
vision station  reps,  will  move  to  new 
and  larger  quarters  in  the  Graybar 
Building,  420  Lexington  Avenue  on 
January  3,  F.  M.  Headley,  president, 
has  announced.  The  company  will 
acquire  more  than  double  the 
amount  of  space  they  now  occupy 
in  the  Chrysler  Building. 

Headley  also  said  that  William  B. 
Faber  will  head  up  the  newly  crea- 
ted television  department  of  the 
company  and  Patrick  J.  Sullivan 
will  be  in  charge  of  the  new  traffic 
and  availability  department. 

Cameron  Higgins,  formerly  of 
ABC  and  Miss  Naomi  Zieph  of  the 
New  York  Post  are  new  additions 
to  the  research  &  promotion  de- 
partment, it  was  announced.  William 
Shrewsbury,  formerly  with  Transit 
Radio,  and  Walter  Dunn,  formerly 
of  ABC  spot  sales,  have  joined  the 
AM  sales  staff. 


Wide  Radio-TV  Strike 


(Continued  from  Page  1) 

night  on  Saturday  of  this  week  and 
it  is  reported  that  members  have 
authorized  a  strike  at  that  time. 

A  spokesman  for  the  union  who 
yesterday  discussed  the  possibility 
of  a  strike  and  its  effect  on  the  in- 
dustry as  a  whole  intimated  that  the 
union's  picket  lines  would  be  re- 
spected by  other  labor  groups  such 
as  actors,  engineers,  cameramen  and 
stage  hands.  Such  a  development, 
obviously,  would  result  in  a  virtual 
crippling  of  radio  and  television 
program  production. 


Ralph  Edgar 


Ralph  Edgar,  29,  WGAR,  Cleve- 
land announcer,  died  last  Thursday 
in  (Cleveland)  Huron  Road  Hospital 
following  two-month  illness.  He  was 
best  known  for  his  program  "Ask 
City  Hall,"  regular  WGAR  feature 
for  three  years.  This  was  only  pro- 
gram on  which  Mayor  Thomas  E. 
Burke  appeared  regularly. 

Edgar,  member  WGAR  staff  since 
January,  1942,  and  served  with  in- 
formation and  education  section 
Caribbean  Wing  Air  Transport  Com- 
mand between  1943-46. 

Native  of  Chicago  spent  two  years 
at  Northwestern  also  attended  radio 
school  in  Chicago.  Broke  into  radio 
with  WGRC,  Louisville,  and  was 
with  WACE,  Pittsburgh,  briefly. 


Insomnia 


Was  it  insomnia  that  led  almost  a  hundred  farm 
leaders.,  county  agents.,  agricultural  educators., 
to  gather  at  the  KDKA  studios  at  5:30  the  other 
morning?  No  !  It  was  the  celebration  of  KDKA's 
Eighth  Annual  Farm  Conference,  an  early-morning 
institution  throughout  the  rich,  tri-state  agricultural 
area  served  by  KDKA's  Farm  Hour.  This  eye- 
opening  program  offers  an  ever-growing  audience 
in  more  than  117  BMB  daytime  counties.  Partici- 
pation costs?  Most  reasonable,  as  you'll  find  from 
KDKA  or  Free  &  Peters. 


PITTSBURGH 

50,000  WATTS 

NBC  AFFILIATE 


KDKA 


WESTINGHOUSE    RADIO  STATIONS  Inc 

WBZ  •  WBZA  •  WOWO  •  KEX  •  KYW  .  KDKA  •  WBZ-TV 

National  Representatives,  Free  &  Peters,  except  for  WBZ-TV; 
for  WBZ-TV,   NBC   Spot  Sale< 


4 


RADIO  DAILY 


Wednesday,  December  28,  1949 


LOS  ANG6L6S 


By  ALLEN  KUSHNER 

BELIEVED  to  be  the  largest  video 
advertising  drive  of  its  type,  56 
stations  now  are  regularly  televising 
the  Doge  Corporation  talking  animal 
commercials  produced  by  Jerry 
Fairbanks  studios  for  Ruthrauff  and 
Ryan. 

William  J.  Andrews  of  the  KNBC, 
San  Francisco  sales  staff  last  week 
celebrated  his  25th  anniversary  in 
the  broadcasting  business.  He  broke 
into  the  business  in  November,  1924. 
when  he  was  employed  by  KLX, 
Oakland,  as  a  field  engineer-an- 
nouncer. 

Milton  Shrednik,  KOA,  Denver, 
director  of  music,  is  in  New  York 
for  a  ten-day  visit.  His  NBC  net- 
work program  "Sketches  in  Melody," 
originates  from  KOA  every  day. 

Jennings  Pierce,  NBC  manager  of 
public  affairs,  station  relations  and 
guest  relations,  has  been  given  an 
extension  of  leave  of  absence  to  help 
him  further  recover  from  the  results 
of  the  airplane  crash  which  killed 
singer  Buddy  Clark.  The  extension 
carries  over  to  January  1,  1950. 

Sears,  Roebuck  &  Co.,  has  extend- 
ed its  contract  with  Don  Lee  Tele- 
vision-KTLS  to  include  20  additional 
announcements  under  two  contracts, 
started  Dec.  7th  and  concluding 
March  13,  1950.  Film  spots  are  sched- 
uled for  Monday,  Wednesday  and 
Thursday  nights.  Mayers  Co.  placed 
advertising. 

Appointment  of  Owen  James,  for- 
mer KECA-TV  staff  announcer,  as  a 
television  salesman,  and  Bill  Mc- 
Daniel,  former  KECA-TV  salesman, 
as  acting  sales  manager  for  the  sta- 
tion was  announced  by  Robert  Laws, 
sales  manager  of  the  ABC  western 
division. 

Howard  S.  Meighan,  vice-presi- 
dent and  general  executive  of  the 
Columbia  Broadcasting  System, 
made  public  the  contents  of  a  letter 
mailed  last  week  to  various  theater 
exhibitors  in  the  Los  Angeles  area 
regarding  the  exclusive  rights  of 
CBS  in  the  radio  and  television 
broadcast  of  the  Pasadena  Rose 
Bowl  football  game  next  Monday. 

NBC  has  renewed  its  affiliation 
with  radio  station  KFI,  Los  Angeles, 
for  two  years  beginning  Jan.  1,  1950. 
KFI  is  owned  and  operated  by  Earle 
C.  Anthony,  Inc.  and  has  been  affili- 
ated with  NBC  since  April  5,  1927. 

Chet  Huntley,  CBS  newscaster 
and  news  analyst,  returned  from  a 
six-week  tour  of  Europe  last  week 
and  will  resume  his  Columbia  Pa- 
cific Network  "Ten  O'Clock  Wire." 


Man  About  Manhuttan.  .  .  ! 

•  •  •  UP  AND  DOWN  THE  STREET:  Another  N.  Y.  indie  station 
is  up  for  sale — at  the  right  price.  .  .  .  Geo.  Jessel  nixing  all  radio  offers. 
Too  busy  making  films.  .  .  .  Bob  Nathan,  who's  taking  to  the  airways 
as  news  commentator  for  the  CIO,  is  being  considered  for  a  network 
series  by  an  auto  manufacturer.  .  .  .  Buzz  Blair  taking  over  the  direction 
of  the  Buddy  Rogers  ABC  show.  "Pick  a  Date."  Also  continuing  with 
his  TV  activities.  .  .  .  Two  of  the  cleverest  Christmas  cards  to  reach 
this  desk  were  from  Frank  Stanton  and  Mr.  Hooper  himself — both  dealing 
with  the  television  theme.  .  .  .  Jill  Warren  has  dated  the  Stork  for  a 
mid-January  arrival.  .  .  .  Robert  Montgomery,  the  actor  turned  radio 
commentator,  has  established  residence  in  Nyack.  N.  Y.,  with  local 
political  ambitions  in  mind.  .  .  .  For  the  first  time  in  4  years  (since  The 
Tempest;,  Arnold  Moss  is  co-starred  once  again  with  Vera  Zorina.  They 
are  to  be  soloists  (speaking)  with  the  Boston  Symphony  ork  at  Boston 
Dec.  30th  and  31st.  .  .  .  WWRL  to  celebrate  the  New  Year  by  boosting 
its  power  to  5000  wattage.  .  .  .  1950  will  find  Hit  Parade  singing  star, 
Jeff  Clark,  a  very  busy  lad  with  a  dozen  or  more  TV  guest  shots  lined 
up.  plus  a  recording  deal  and  a  screen  contract  in  the  making.  .  .  . 
Bill  Bertolotti  knows  a  guy  who's  so  weak-willed  that  New  Year's 
Resolutions  break  him. 

■fr       ft       ft  ft 

•  •  •  Can't  say  as  we  envy  Ed  Fitzgerald  right  at  this 
moment.  Ed  let  Carol  Irwin  'con'  him  into  accepting  a  role  in 
CBS-TV's  "Mama"  this  Friday.  Not  that  the  part  isn't  good  (next 
to  "Mama"  it's  the  fattest  part  on  the  show)  and  not  that  the  show 
itself  isn't  a  worthy  one — it's  just  that  Ed,  who's  been  chatting 
away  daily  and  gaily  for  these  past  nine  years  with  Pegeen  over 
the  breakfast  table,  hasn't  assayed  a  part  in  radio  or  the  theater 
in  some  20  years  now  and  how  does  a  guy  get  back  into  harness 
so  fast  and  so  soon.  In  Ed's  own  words,  all  he  hopes  is  that  he 
doesn't  fall  flat  on  his  pan  and  let  his  pals  down.  We  got  a  hunch 
Ed'll  be  great.  How  can  he  miss? 

ft      ft      ft  ft 

•  •  •  THE  MORNING  MAIL:  "Dear  Sid,"  writes  Paul  Gardner. 
"Radio's  stagnation  is  nowhere  better  exposed  than  in  its  treatment  of 
news.  One  who  stayed  home  during  the  holidays  could  hear  the  same 
items,  word  for  word,  on  every  major  or  minor  station.  Why  must  this 
be?  I  don't  say  that  the  news  rooms  should  editorialize — however,  they 
shouldn't  use  wire  service  releases  verbatim  from  morning  to  night 
with  no  change.  To  my  mind,  the  worst  exemplification  of  this  tendency 
of  radio  is  the  11  p.m.  report  on  WOR  followed  by  the  Herald-Trib  news. 
For  the  most  part,  they  only  change  the  POSITION  of  the  items.  Only 
when  the  Herald-Trib  broadcast  points  up  an  article  by  Lippman  or 
the  Alsops  or  one  of  the  feature  writers  does  the  supplementary  program 
acquire  any  freshness.  I  suggest  that  you  write  an  open  letter  to  the 
networks,  Sid.  Why  can't  they  build  up  their  own  features?  Why  is  it 
tha.,  in  the  N.  Y.  Times  or  Tribune  of  the  next  day,  there  are  50  or  more 
stories  that  might  have  been  played  up  for  broad  listener  interest? 
People  are  not  only  concerned  about  world  affairs,  they're  also  excited 
about  human  affairs.  News  is  a  dominant  part  of  living  today  but  the 
radio  stations  are  missing  a  bet  when  they  all  serve  up  the  same 
paprikash.  Personalize  it,  analyze  it,  dramatize  it,  but,  at  least,  give  it 
a  change  of  pace,  I  say.  So — what's  new?" 

ft        ft        ft  ft 

•  •  •  OUR  HAT'S  OFF  DEP'T:  Guy  Lebow's  zingy  sports- 
casting.  .  .  .  The  Mariners'  platter  of  "Island  of  Oahu."  .  .  .  Pupi 
Campo's  sizzling  rhumba  sessions  at  the  Havana-Madrid.  .  .  . 
Ernest  Truex's  delightful  antics  on  his  WPIX  series.  ...  Vic 
Damone's  crooning  'at  the  Roxy. 


CHICAGO 


By  HAL  TATE 

LARSEN  Television  Picture  Cor- 
poration, headed  by  William 
Burton  Larsen,  has  opened  new  TV 
film  production  studios  at  3177 
North  Broadway.  They  are  special- 
izing in  low-cost  action  commercial 
films. 

"Two  Ton"  Baker  is  back  doing 
his  WGN  programs  after  being  con- 
fined to  his  home  for  a  week  due  to 
laryngitis. 

'^Kukla,  Fran  and  Ollie"  are  cele- 
brating their  third  TV  Christmas. 
When  they  went  on  in  1947  there 
were  only  10,000  sets  with  WBKB 
the  only  Chicago  station.  Now 
they're  on  54  stations  and  seen  by 
millions. 

Chicago  is  certainly  turning  out 
top  TV  production  men.  Robert 
Banner,  a  member  of  the  NBC  staff 
for  the  past  nine  months,  has  re- 
signed to  join  the  Fred  Waring  or- 
ganization as  TV  director.  Banner 
won  national  recognition  for  his 
work  on  the  "Garroway-At-Large" 
show. 

Ernie  Simon  celebrated  his  1st 
anniversary  on  television  Novem- 
ber 29th.  Television  Appliance  Mart 
is  his  sponsor  with  Irving  Rocklin 
&  Associates  handling  the  account. 

Harry  Christian  has  started  a  new 
interview  show,  "Food  for  Thought" 
over  WMOR.  The  program  origi- 
nates from  the  front  of  Isbell's  Res- 
taurant and  is  broadcast  every  Mon- 
day night  at  8:  45. 

As  of  October  31st  there  were 
266,460  TV  sets  in  the  Chicago  area 
according  to  the  Electric  Associa- 
tion. With  Xmas  business,  the  300,- 
000  mark  is  a  certainty. 

George  Biggar,  WLS  program  ex- 
ecutive, was  recently  elected  to  the 
Board  of  Directors  of  the  Chicago 
(loop)  Kiwanis  Club.  He  was  pre- 
viously agricultural  chairman. 

Woulfe  Gets  New  Post 
With  Lever  Brothers  Co. 


(Continued  from  Page  1) 

and  will  make  his  headquarters  in 
Chicago.  In  the  meantime  he  will 
supervise  the  move  of  the  Pepsodent 
division  from  Chicago  to  the  new 
centralized  headquarters  of  Lever 
Brothers  in  New  York  City. 


1906 


1949 


CONFISEUR 

FRENCH  RESTAURANT 

LUNCHEON  from  $2.00 
DINNER  from  $3.00 
COCKTAIL  BAR 

JamouAffiench  CandieA 
15  East  52  nd  St. 

AIR  CONDITIONED 


means  Sutinete 


Wednesday.  December  28,  1949 


RADIO  DAILY 


5 


TV  Set  Production 
Reaches  New  High 


(Continued  from  Page  1) 

probably  shipping  at  least  20,000  sets 
per  week. 

For  the  first  11  months  of  1949,  TV 
production  by  RMA  count  reached 
2,121,836.  Non-member  companies 
are  estimated  to  have  turned  out  an- 
other 300,000  sets,  with  their  rate  of 
production  constantly  increasing. 
Total  production  since  the  end  of 
the  war  is  estimated  by  RMA  to 
have  reached  3,500,000. 

Turnout  of  sound  radio  sets  also 
rose  sharply,  with  nearly  200,000 
units  equipped  for  FM  reception. 
These  included  122,603  FM-AM  and 
FM  only  sets  and  FM  reception 
bands  on  60,108  TV  sets. 

A  total  of  787,533  AM-only  sets 
brought  the  month's  total  of  all  types 
of  sets  to  1,324,359— the  only  time 
this  year  the  total  has  exceeded  the 
million  set  mark.  The  November 
total  of  AM-only  sets  was  200,000 
above  the  highest  previous  mark  for 
the  vear. 


Beef  Giveaway  Prizes 
For  WMGM's  Pet  Beefs 

Prizes  of  beef  for  expressing  pet 
beefs  are  being  offered  over  WMGM 
each  Sunday  on  the  Public  Per- 
formance program  sponsored  by 
the  Public  National  Kosher  Meat 
Products.  Peeves  ranging  from  "cab- 
drivers  who  never  have  change 
when  the  fare  is  65  cents"  to  the 
girl  in  the  office  who  has  nothing 
to  do  and  roams  about  asking 
"How's  it  going?"  have  been  ex- 
pressed. 

Prizes  of  delicatessan  are  given 
on  the  show  which  also  includes  the 
songs  of  Seymour  Rechtzeit  and  the 
Feder  Sisters. 

Other  gripes  heard  in  recent 
weeks  include  the  woman  sports 
enthusiast  who  calls  baseball  play- 
ers cute,  wrestlers  handsome  brutes, 
and  jockeys  little  boys  and  the  guy 
at  a  party  who  always  walks  over 
the  women  and  shouts  "Let's  play 
strip  poker." 


Experimenting  With  FM 
For  Wired  Music  Service 


Philadelphia  —  Experiments  with 
FM  radio  as  a  replacement  for 
leased  telephone  wires  to  transmit 
canned  music  are  being  conducted 
by  the  Muse  Art  Corporation,  dis- 
tributor of  Muzak  Wired  Music  Ser- 
vice in  this  area.  Tests  to  obtain 
proof  that  FM  can  provide  satisfac- 
tory service  have  been  made  in  the 
past  few  months,  according  to  John 
B.  Kelly,  president  of  the  corpora- 
tion. 

Engineers  believe  that  with  cer- 
tain modifications.  FM  can  replace 
the  leased  lines,  Kelly  says.  How- 
ever, he  added,  no  decision  will  be 
made  until  final  tests  have  been 
made. 

The  tests  have  been  conducted  on 
WIBG-FM. 


Set  Production  Figures 

Below  is  a  monlh-by-mcnlh 

tabulation 

of  set  production  as 

reported 

by  RMA: 

FM-AM 

TV 

and-FM 

AM  only 

All  Sets 

121.238 

1  A  7  711 
14/,/  JO 

OO  1 ,9UU 

830.871 

118,938 

98.969 

49.831 

716.538 

March  (five  weeks)  

182.361 

71.216 

607.570 

861.147 

166.536 

17  ^C1 

acq  one 

673.005 

163.262 

28.388 

449.128 

640,778 

160.736 

40.512 

471.342 

672.590 

July   

79.531 

23.843 

318.104 

421.478 

185.706 

64.179 

559.076 

808.961 

224.532 

70.936 

461.532 

757.000 

304.773 

83.013 

587.267 

975.053 

November  (five  weeks)  

414.223 

122.603 

787.533 

1.324.359 

2.121.836 

788.955 

5.770.989 

8.681.780 

Blair  Staff  Expanding; 
Opening  Dallas  Office 

(Continued  from  Page  1 ) 

Texas  with  Clarke  R.  Brown,  vet- 
eran time-buyer  and  salesman,  in 
charge. 

Other  Blair  offices  are  located  in 
Chicago,  New  York,  Los  Angeles, 
San  Francisco,  Detroit  and  St.  Louis. 
The  new  Dallas  office  will  be  lo- 
cated in  the  Rio  Grande  Building. 

Brown  Will  Be  Manager 

iBrown,  manager  of  the  new  Dal- 
las office,  was  radio  director  of 
Lake-Spiro-Furman,  Memphis  agen- 
cy, from  1938  to  1946.  He  handled 
the  buying  activities  for  the  Plough, 
Inc.  account.  Later  he  was  media 
director  of  the  Harry  B.  Cohen  ad 
agency  in  New  York  and  following 
that  was  radio  and  TV  director  of 
the  Gardner  Advertising  Agency, 
St.  Louis.  For  the  past  year  he  has 
been  general  sales  manager  of  the 
Texas  State  Network.  He  will  con- 
tinue to  handle  regional  representa- 
tion for  the  Texas  web  which  is 
already  represented  nationally  by 
the  Blair  firm. 


Mutual  Programs  Provide 
Xmas  Gifts  For  Children 


A  co-operative  venture  by  Mutual 
network  programs  and  MBS  affilia- 
ted stations  has  resulted  in  the  col- 
lection of  more  than  one  million 
gifts  of  toys  and  clothing  for  under- 
privileged or  war-suffering  children 
at  home  and  abroad.  Carleton  Morse 
will  distribute  clothing  and  toy  gifts 
to  war-orphans  at  the  San  Michele 
Colony  in  Rome,  Italy,  on  Christmas 
Day. 

In  addition  to  the  Morse  distribu- 
tion of  gifts,  more  than  200,000 
American  underpriveledged  children 
will  receive  Christmas  mementos 
from  the  Salvation  Army  on  Christ- 
mas Eve.  The  Salvation  Army  gifts 
were  rounded-up  by  Tom  Moore, 
emcee  of  "Ladies  Fair."  Each  is  hand 
made  and  home  made. 

More  than  675,000  children's  gifts 
were  contributed  to  "I  Love  A  Mys- 
tery" and  "The  Bob  Poole  Show"  by 
Mutual  listeners.  Both  of  the  latter 
campaigns  were  conducted  in  co-op- 
eration with  the  Foster  Parents' 
Plan  for  War  Children,  Inc. 


Five  Pillsbury  Programs 
Set  For  CBS  Network 

Chicago  —  When  Pillsbury  Mills. 
Inc.  of  Minneapolis  starts  sponsor- 
ship of  the  9:15  to  9:30  a.m.  <CST> 
segment  of  Arthur  Godfrey's  show 
on  April  10,  1950,  the  flour  firm 
will  be  sponsoring  five  major  pro- 
grams on  the  CBS  network. 

In  addition  to  Godfrey,  the  other 
shows  will  be:  "Pillsbury  House 
Party,"  formerly  heard  on  ABC, 
which  switches  to  CBS,  January 
3rd;  "Fun  to  be  Young,"  a  new  show 
put  together  especially  for  Pills- 
bury's  west  coast  subsidiary.  Globe 
Mills,  which  starts  January  7; 
"Grand  Central  Station,"  which  has 
been  sponsored  by  Pillsbury  for 
five  years;  and  Cedric  Adams,  news- 
paper columnist  and  commentator, 
whose  daily  five-minute  program 
will  follow  "House  Party." 

The  complete  revised  schedule  is 
as  follows:  Art  Linkletter's  "House 
Party,"  2:30  to  2:55  p.m.  (CST) 
CBS  coast  -  to  -  coast  and  Cedric 
Adams,  2:55  to  3:00  p.m.  (CST); 
Both  shows  are  five  days  a  week. 
"Grand  Central  Station,"  11:30  to 
12:00  p.m.  noon  on  Saturdays;  "Fun 
to  be  Young,"  audience  participa- 
tion show  with  Jay  Stewart,  one 
of  the  west  coast's  most  popular 
emcees,  Saturdays  11:30  to  12:00 
noon  (PST)  on  a  Pacific  Coast  re- 
gional network  which  includes  Salt 
Lake  City;  and  the  Arthur  Godfrey 
show,  which  will  be  at  9: 15  to  9:30 
a.m.  on  Mondays,  Wednesdays  and 
Fridays  one  week  and  Tuesdays  and 
Thursdays  on  alternating  weeks. 


Labor-Management  Series 
To  Be  Continued  On  ABC 


ABC  will  continue  its  Labor-Man- 
agement broadcast  series  during 
1950,  it  was  announced  yesterday. 
The  broadcast  procedure,  however, 
will  be  reversed  with  the  first  15- 
minute  time  segment,  10:30  to  10:45 
p.m.  being  devoted  to  management 
and  the  second  segment,  10:45  to  11 
p.m.  being  devoted  to  labor.  New 
time  arrangement  bowed  last  night. 

Robert  Nathan,  the  labor  econo- 
mist, will  speak  for  the  CIO  and  the 
NAM's  "This  is  Your  Business"  will 
represent  management  during  the 
first  eight  weeks  of  the  series. 


P.  R.  Venture  Rumor 
Denied  By  Gardner 


(Continued  from  Page  1) 

is  no  truth  in  any  of  the  stuff  that 
they  print  about  it,"  Gardner  said. 
"I  am  very  happy — the  sponsor  is 
very  happy — the  writers  are  very 
happy  and  the  only  people  who 
seem  to  be  unhappy  are  the  guys 
who  don't  understand  the  whole 
thing." 

Teodore  Moscoso,  Jr.,  president- 
general  manager  of  the  Puerto  Rico 
Industrial  Development  Company, 
confirmed  the  comment  of  Gardner. 

"It  has  been  forcefully  brought  to 
our  attention,"  Moscoso  said,  "that 
Ed  Gardner  is  bsing  criticized  for 
avoiding  taxes  because  of  his  having 
moved  his  production  activities  to 
Puerto  Rico.  These  accusations  have 
been  both  unfair  and  untrue. 

"Must  Qualify" 

"First  of  all,  anyone  who  lives  and 
works  in  Puerto  Rico  is  not  subject 
to  Federal  Income  Taxes  on  income 
earned  in  Puerto  Rico.  In  the  case 
of  Gardner,  he  first  must  qualify 
under  the  U.  S.  Internal  Revenue 
Code  regulations,  as  to  Puerto  Rican 
residence  and  income,  before  any 
exemptions  apply  to  his  earnings. 

Secondly,  Gardner  was  definitely 
not  granted  exemption  from  Insular 
taxes  solely  on  the  basis  of  his  radio 
recording  activities.  The  certificate 
of  qualification  under  our  Insular 
laws  was  granted  only  because 
Gardner  established  a  new,  com- 
plete, independent  production  unit 
in  Puerto  Rico — to  plan  and  film  full 
length  feature  motion  pictures  as 
well  as  short  subject  films  for  tele- 
vision programs,  in  addition  to  his 
radio  programs. 

"He's  posted  a  bond  of  $250,000.00 
of  his  own  money — a  business  in- 
vestment in  good  faith — and  unless 
the  film  productions  are  forthcom- 
ing, local  tax  exemptions  will  not  be 
operative." 


Short  Wave  Broadcast 
Hits  Roumanian  Market 


Sales  of  textiles,  foodstuffs,  ciga- 
rettes and  other  goods  skyrocketed 
recently  in  Romania  following  a 
Voice  of  America  broadcast  about 
Romanian  currency  troubles.  The 
broadcast  increased  fears  among  the 
Romanian  populance  that  they 
faced  another  currency  devaluation. 

Rumors  of  impending  currency 
stabilization  moves  have  been  prev- 
alent in  Romania  for  some  time  but 
the  buying  spree  really  started  fol- 
lowing the  broadcast  which  re- 
ported that  the  Bulgarian  State 
Bank  was  refusing  to  change  Ro- 
manian currency. 

A  reliable  source  close  to  the 
Romanian  State  Bank  said  that  the 
Bulgarian  move  was  brought  soley 
on  by  the  growing  Romanian  cur- 
rency balance  there.  He  said  that 
Bulgaria  had  temporarily  halted 
from  buying  Romanian  goods  and 
exchanging  Bulgarian  money  for 
Romanian  monev 


"With  television,  you  see  far  beyond 
the  horizon.  Radio  brings  you  sounds 
from  around  the  world.  Electron  mi- 
croscopes peer  deep  into  the  world 
of  the  infinitesimal. 

These,  and  other  "leaves"  on  our  new 
tree  of  knowledge  are  rooted  in  creative 
research  — as  carried  out  at  RCA  Lab- 
oratories in  Princeton,  N.  J.  Here,  re- 
search scientists  seek  new  scientific 
principles,  improve  on  old  ones,  or  put 
them  to  new  uses. 


Already  on  their  achievement  list  are 
hundreds  of  important  and  basic  develop- 
ments in  electronics,  television,  radio, 
electron  tubes,  radar,  and  recorded  music. 
RCA  research  works  continually  to  give 
you  better  products. 

Examples  now  working  for  you  in- 
clude: Today's  sharp-eyed  Image 
Orthicon  television  cameras,  television 
picture  tubes,  compact  portable  radios 
made  possible  by  tiny  new  RCA  elec- 
tron tubes,  the  45-rpm  record-playing 
system  with  the  fastest  record  changer 


ever  devised  and  distortion-free  records. 

Research  in  your  behalf:  Creative  re- 
search into  new  principles  is  another 
way  in  which  RCA  Laboratories  work 
to  improve  your  way  of  living.  Lead- 
ership in  science  and  engineering  adds 
value  beyond  price  to  any  product  or 
service  of  RCA  and  RCA  Victor. 

Examples  of  the  newest  advances  in  radio, 
television,  and  electronics  — in  action— may 
be  seen  at  RCA  Exhibition  Hall,  36  West 
49th  St.,  N.  Y.  Admission  is  free.  Radio  Cor- 
poration of  America,  Radio  City,  N.  Y.  20. 


J*AM>JO  COt*f>ORJlTJOM  of  JIM E J* MCA 

Wor/c/  /^eac/er  /n  'Rac//o  —  F/rsf- in  ~7e/eif/'sion 


Section  of  RADIO  DAILY.  Wednesday.  December  28,  1949 — TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


WRIGHTS  ACQUIRED  TO  RANK  FIX 


T€L€  TOPICS 


h 


HOLLOWING  "STUDIO  ONE"  on  CBS 
in  New  York  Monday  nites  is  an  in- 
formal quarter  hour  presided  over  by  Faye 
Emerson,  without  a  doubt  the  most  attrac- 
tive and  charming  girl  on  the  air  these 
days.  The  show  isn't  much — some  gossip 
by  Miss  Emerson  and  possibly  a  guest  or 
two — but  the  personality  of  its  hostess  is 
so  great  that  it  usually  makes  mighty 
pleasant  viewing.  Most  of  the  time  Miss 
E.  talks  about  the  parties  and  first-nights 
she  attends.  It's  not  bad,  as  such  chatter 
goes,  but  we've  got  a  hunch  that  it  would 
be  much  more  interesting  if  her  material 
were  not  so  heavily  coated  with  the  glossy 
or  nite  club  side  of  show  business.  Miss 
Emerson  has  definite  ideas  of  her  own  on 
almost  every  subject,  and  we'd  like  to  hear 
her  talk  about  them  free  from  the  custom 
that  prevents  a  performer  from  saying 
anything  but  kind  words  about  fellow 
artists  in  public.  .  .  .  Commercials  for 
milady's  footwear  by  Ansonia  that  looks 
all  but  impossible  to  walk  in  are  effective- 
ly delivered  by  Neva  Patterson  and  fit 
neatly  into  the  rest  of  the  segment. 
Hardie  Frieburg  is  the  producer  and  Dick 
Linkroum  directs.  .  .  .  We'd  like  to  re- 
peat Miss  Emerson's  New  Year  wish  for 
her  audience  because  it  illustrates  a  point 
made  above — "A  world  that's  free,  a  peace 
that's  real  and  a  life  that's  a  little  better 
this  year  than  it's  ever  been  before." 
• 

CCORES  OF  PRESS  RELEASES  heralding 
all  sorts  of  activities  pass  our  desk 
every  day.  Most  are  widely  divergent  in 
both  content  and  style,  but  almost  all  from 
stations  and  networks  have  one  thing  in 
common — they  seldom  mention  competi- 
tors. We  were  quite  startled,  therefore, 
to  receive  the  following  in  a  wire  from 
a  station  in  Ohio  that  we  shall  call,  with 
great  originality,  Station  A:  "The  an- 
nouncement by  Station  A  that  it  would 
carry  a  15-hour  schedule  on  Christmas 
Day  starting  at  8  a.m.  threw  consterna- 
tion into  the  ranks  of  its  competitors  Sta- 
tions X  and  Y."  We  print  this  for  what- 
ever value  it  may  have  to  instructors  in 
trade  publicity.  We  withheld  the  station's 
call  letters  because  for  all  we  know  Sta- 
tions X  and  Y  may  have  thrown  conster- 
nation out  of  their  ranks  and  right  back 
at  Station  A. 


D  CA  VICTOR  completing  plans  for  in- 
^  troduction  of  their  new  receiver  line 
featuring  a  16-inch  set  for  $300.  .  .  .  An- 
other casualty  of  the  New  York  water 
>shortage  is  water  polo  at  NYAC,  sched- 
uled for  WOR-TV  coverage  Jan.  11.  Sta- 
tion will  air  the  Columbia-Fordham  bas- 
ketball game  instead.  .  .  .  "That  Wonder- 

rful   Guy,"   situation    comedy   series  pro- 
duced by  Charles  Irving  and  starring  Neil 
Hamilton  and  Jack  Lemmon  bows  on  ABC 
Jan.  4,  9-9:30  p.m.  Featured  will  be  Cyn 
*thia  Stone  and  Jo  Hurt. 


intensive  Spot  Drive 
Set  By  Chewy,  N.  Y. 


One  of  the  most  heavily  concen- 
trated spot  campaigns  in  TV  was 
launched  yesterday  by  Local  Chev- 
rolet Dealers  Association  (New 
York,  New  Jersey  and  Connecticut) 
to  plug  the  unveiling  of  the  1950 
car. 

The  drive,  which  runs  through 
Jan.  11,  provides  for  nearly  300  air- 
ings of  one-minute  teasers  and  new 
car  commercials.  Success  of  a  simi- 
lar campaign  for  the  1949  Chevrolet 
is  the  basis  for  the  expanded  TV 
drive.  Campbell-Ewald  is  the  agen- 
cy for  the  dealers  and  films  were 
made  by  Archer  Productions. 

Using  all  six  New  York  stations, 
the  campaign  calls  for  complete 
blanketing  of  WOR-TV,  with  the 
spots  to  be  seen  on  every  available 
program  every  night  for  the  two 
week  period.  Participations  and  sta- 
tion breaks  have  been  bought  on  the 
other  stations. 

Spots  will  be  used  also  on  the 
Association's  four  local  shows  "Pan- 
tomime Quiz,"  WCBS-TV;  "Famous 
Jury  Trials,"  WABD;  "Roller  Der- 
by" WJZ-TV,  and  "Winner  Take 
All."  WCBS-TV. 


WPIX  Sells  Boxing  Show 
To  No  Y.  Hudson  Dealers 


Hudson  Dealers  of  Metropolitan 
New  York  will  sponsor  Saturday 
night  boxing  from  Ridgewood  Grove 
over  WPIX  beginning  Jan.  7.  Thir- 
teen -  week  contract  was  placed 
through  Klores  &  Carter.  Guy  Le- 
bow  will  describe  the  bouts  and 
Jack  Murphy  will  direct. 


TvA-SAG  Meet 

The  boards  of  TvA  and  SAG 
have  agreed  to  meet  Jan.  6  to 
discuss  their  differences  and  pro- 
posals for  peace  in  jurisdiction 
for  TV  talent.  Place  of  the  meet- 
ing and  conditions  are  still  being 
negotiated,  with  TvA  suggesting 
New  York  and  SAG  holding  out 
for  Hollywood.  TvA  has  offered 
to  pay  half  the  expenses  of  the 
SAG  delegation  should  the  meet- 
ing be  held  in  New  York. 


In  New 


Low  Price  Set 
Philco  Line 


A  new  low-price  12 V2  inch  re- 
ceiver has  been  introduced  by  Phil- 
co. Frederick  D.  Ogilby,  v-p  in 
charge  of  radio  and  television  sales 
revealed  yesterday.  Philco  has  also 
introduced  six  other  new  TV  models 
for  1950,  he  announced. 

The  model  1403  with  the  12 V2  inch 
screen  will  retail  for  $199.95  and  has 
built-in  aerial,  Ogilby  said.  It  pro- 
vides a  97  square  inch  picture  and 
has  20  tubes  and  two  rectifiers. 

Other  models  introduced  range  in 
price  from  $229.95  to  $479.95  and 
contain  such  Philco  features  as  "No 
Glare"  optical  system,  new  super- 
power circuit  and  high  gain  auto- 
matic station  selectors.  The  most  ex- 
pensive model  is  a  combination 
television  receiver  and  radio-phono- 
graph. The  phonograph  of  this  re- 
ceiver plays  all  speeds  of  records, 
Ogilby  added. 

The  v-p  said  that  production  is 
now  in  excess  of  15,000  sets  a  week 
for  tele  receivers. 


Four  Chicago-N.  Y.  Channels 
Will  Be  In  Work  By  Summer 


A  fourth  westbound  channel  be- 
tween New  York  and  Chicago  will 
be  placed  in  operation  by  AT&T 
next  summer  thus  eliminating  time- 
sharing by  the  four  webs  now  feed- 
ing network  programs. 

The  additional  channel  will  be 
provided  by  a  $12,000,000  microwave 
relay  hookup  between  the  two  cities. 
The  31  towers  comprising  the  link 
have  been  completed  and  installa- 
tion of  equipment  and  testing  is  ex- 
pected to  be  completed  by  summer. 
The  hookup  eventually  will  be  ex- 
tended to  about  50  relay  stations 
reaching  Omaha  and  Des  Moines. 

There  are  now  three  westbound 


and  one  eastbound  channels  avail- 
able by  coaxial  cable.  When  the  new 
relay  system  is  opened  it  will  pro- 
vide the  additional  westbound  chan- 
nel and  the  current  eastbound  chan- 
nel will  be  moved  from  the  coax  to 
radio  relay.  The  eastbound  TV  chan- 
nel now  on  the  coax  will  be  con- 
verted to  telephone  use. 

Towers  25  Miles  Apart 
The  microwave  link,  in  construc- 
tion since  August,  runs  through  cen- 
tral New  Jersey,  Pennsylvania,  Ohio 
and  Indiana.  Towers  are  from  60  to 
200  feet  in  height,  depending  on  lo- 
cal elevation,  and  are  about  25  miles 
apart. 


Standard  Gets  75, 
All  Produced 

Since  '44 


Standard  Television  Corp.  has  ac- 
quired exclusive  TV  rights  to  75  J. 
Arthur  Rank  feature  films,  all  pro- 
duced since  1944,  it  was  announced 
yesterday  by  Irving  Shapiro,  presi- 
dent of  Standard,  who  negotiated 
the  deal  with  Robert  S.  Benjamin, 
president  of  the  Rank  organization 
in  the  U.  S. 

About  fifty  of  the  films  included 
in  the  package  have  never  before 
been  shown  in  this  country  and  all 
of  these  have  been  produced  during 
the  past  two  years.  Total  production 
costs  of  the  75  films  is  $50,000,000. 

Among  those  which  have  received 
theatrical  exhibition  in  this  country 
during  the  past  two  years  are  "I 
Know  Where  I'm  Going,"  "Tawny 
Pipit,"  "Nicholas  Nickleby,"  and 
"Waterloo  Road." 

According  to  Shapiro,  "Mr.  Rank's 
courageous  and  forward  step  in  the 
development  of  the  television  mar- 
ket will  result  in  a  greater  spread  of 
distribution  and  greater  profits  for 
all  motion  picture  companies." 

Robert  H.  Wormhoudt  is  general 
manager  of  Standard,  and  Howard 
Linkoff  heads  advertising  sales. 


NBC  Names  McPartlin 
Sales  Chief  Of  WNBQ 


Chicago — John  McPartlin,  a  mem- 
ber of  the  NBC  Chicago  national 
spot  sales  staff  for  the  past  six  years, 
has  been  appointed  sales  manager  of 
NBC's  local  TV  station.  WNBQ,  ac- 
cording to  an  announcement  made 
here  this  week  by  I.  E.  Showerman. 
NBC  vice-president  and  WNBQ's 
general  manager. 

George  Morris,  Jr.,  formerly  on 
the  sales  staff  of  the  web's  local  AM 
outlet,  WMAQ,  was  named  by 
Showerman  as  McPartlin's  assistant. 

McPartlin  had  been  acting  as  co- 
ordinator of  TV  sales  for  both  local 
and  national  spot  sales  under  Oliver 
Morton,  NBC  central  division  na- 
tional spot  sales  manager. 


Hooper's 

Top  Ton 

( Net  work -November) 

Texaco  Theater 

NBC 

65.0 

Toast  Of  Town 

.  .  CBS 

48.6 

Talent  Scouts 

CBS 

42.8 

Stop  The  Music 

ABC 

39.1 

Godfrey  Friends 

.  CBS 

39.1 

Fireside  Theater 

NBC 

38.1 

Studio  One  

CBS 

36.0 

Big  Story  

NBC 

35.9 

Amateur  Hour 

NBC 

35.7  , 

|    Lone  Ranger 

ABC 

34.8  j 

RADIO  DAILY: 


Wednesday,  December  28,  1949 


A  G  €  N  C  I  €  S 


PROCTER  &  GAMBLE  has  ap- 
pointed Leo  Burnett  Co.,  Inc. 
Chicago,  to  work  on  a  special  ad- 
vertising project. 


E.  HOWARD  YORK  has  been 
elected  a  v-p  of  Doremus  &  Co.,  ef- 
fective January  3.  He  is  now  in 
charge  of  the  agency's  Philadelphia 
office. 


VICTOR  ARMSTRONG  will  be 
transferred  from  J.  Walter  Thomp- 
son Company's  New  York  office  to 
its  San  Francisco  office  on  January 
1.  The  agency  is  also  moving  Carl 
Rhodes  and  Lyman  Avery  from  the 
Detroit  office  to  New  York. 


THE  DANIEL  F.  SULLIVAN  CO. 
of  Boston  has  moved  from  the  Stat- 
ler  Building  to  new  quarters  in  the 
Union  Savings  Bank  Building  at  216 
Tremont  St.,  near  Boylston. 


BOWKER  &  CO.,  INC.,  a  new  na- 
tional public  relations  and  advertis- 
ing agency,  has  opened  in  Toledo. 
Ohio.  Benjamin  C.  Bowker.  presi- 
dent, was  formerly  assistant  to  the 
president  and  assistant  to  the  chair- 
man of  the  board  of  Willys-Over- 
land Motors. 


ROBERT  E.  BOUSQUET  has  been 
named  v-p  of  Chambers  &  Wiswell, 
Inc.  Boston,  effective  January  3. 


LAWRENCE  WISSER  has  been 
named  to  the  executive  staff  of 
Storm  &  Klein,  Inc.  He  was  formerly 
with  Lawrence  Fertig  &  Co.,  Inc. 
and  Federal  Advertising  Agency, 
Inc. 


BRISTOL-MYERS  COMPANY  of 
Canada,  Ltd.,  Toronto,  has  ap- 
pointed Kenyon  &  Eckhardt,  Ltd., 
for  Resistab,  a  new  antihistamine. 


JOHN  D.  SMALL  has  been  elect- 
ed a  v-p  of  Emerson  Radio  &  Phono- 
graph Corp.  He  will  continue  as  an 
executive  assistant  to  the  president. 


WEISS  AND  GELLER,  New  York, 
announces  the  appointment  of  Ernie 
Byfield,  Jr.  as  director  of  television, 
effective  immediately.  Byfield  was 
formerly  assistant  director  and  di- 
rector of  sustaining  shows  at  NBC- 
TV,  and  for  two  years  was  a  film 
writer  with  MGM  in  Hollywood. 
Prior  to  that  he  was  in  charge  of  the 
frozen  foods  division  of  College  Inn 
food  products. 


BETTY  POWELL,  formerly  time- 
buyer  at  BBD&O,  has  been  appoint- 
ed radio  director  of  America's  Fu- 
ture, Inc.,  non-profit,  educational 
foundation.  She  succeeds  T.  R. 
Ewart,  who  has  returned  to  his  pub- 
lic relations  business  in  Dallas.  Miss 
Powell  will  direct  promotion  of  the 
weekly  transcribed  series.  '  Ameri- 
cans, Speak  Up!,"  heard  every  Mon- 
day night  over  New  York's  WINS 
and  on  approximately  100  station 
cotrt  to  coast, 


NETWORK  SONG  FAVORITES 

The  top  30  songs  of  the  week  (more  in  case  of  ties),  based 
on  the  copyrighted  Audience  Coverage  Index  Survey  of 
Popular  Music  Broadcast  over  Radio  Networks.  Published 
by  the  Office  of  Research,  Inc.,  Dr.  John  Peatman,  Director. 

Survey  Week  of  December  16-22,  1949 

TITLE  PUBLISHER 

A  Dream  Is  A  Wish  Your  Heart  Makes  Wall  Disney 

A  Dreamer's  Holiday  Shapiro-Bernstein 

All  The  Bees  Are  Buzzin'  'Round  My  Honey  Santly-Joy 

B'bbidi  Bobbidi  Boo  Walt  Disney 

Bye  Bye  Baby  J.  J.  Robbins  &  Sons 

Charlie  My  Boy  Bourne 

Dear  Hearts  And  Gentle  People  E.  H.  Morris 

Don't  Cry  Joe  Harms 

Envy   Encore 

Farewell  Amanda  Chappell 

Festival   O?  Roses.  .  .  •.  Witmark 

Hush  Little  Darlin'  Michael 

I  Can  Dream  Can't  I  Chappell 

I  Must  Have  Done  Something  Wonderful  (Undertermined) 

I  Never  See  Maggie  Alone  Bourne 

I  Wanna  Go  Home  With  You  Paxton 

If  I  Ever  Love  Again  Paxton 

I've  Got  A  Lovely  Bunch  Of  Cocoanuts  Cornell 

Jealous  Heart  -.  Acuff  &  Rose 

Merry  Christmas  Polka  Alamo 

Merry    Christmas    Waltz  Advanced 

Mistletoe    Kiss  Shapiro-Bernstein 

Mule  Train  Walt  Disney 

Old  Master  Painter  Robbins 

River    Seine  Remick 

Room  Full  Of  Roses  Hill  &  Range 

Rudolph  The  Red-Nosed  Reindeer  St.  Nicholas 

Slipping    Around  Peer 

Stay   Well  Chappell 

That  Lucky  Old  Sun  Robbins 

There's  No  Tomorrow  Paxton 

You're  Always  There  Bregman-Vocco-Conn 


Second  Group 

A    Thousand    Violins  Paramount 

Crocodile    Tears  Johnstone-Montei 

Daddy's  Little  Girl  Beacon 

Everything  They  Said  Came  True  Johnstone-Montei 

Happy    Times  Harms 

Hop  Scotch  Polka  Cromwell 

I  Want  To  Wish  A  Merry  Christmas  Republic 

If  It  Doesn't  Snow  On  Christmas  Lombardo 

In  Santiago  By  The  Sea  Life  Music 

Johnson    Rag  Miller 

Just  A  Kiss  Apart  J.  J.  Robbins  &  Sons 

Just    For    Fun  Paramount 

My  Love  Loves  Me  Famous 

My    Street  Campbell 

Rain  Or  Shine  Bregman-Vocco-Conn 

She  Wore  A  Yellow  Ribbon  Regent 

Sitting   Bv   The   Window  Shapiro-Bernstein 

Souvenir   Beacon 

There's   A  Bluebird  On  Your  Windowsill  Mellin 

Too- Whit   Too-Whoo  Gallico 

Toot  Toot  Tootsie  Goodbye  Feist 

'Way    Back    Home  Bregman-Vocco-Conn 

Wishing  Star  Broadcast  Music 

Younger   Than    Springtime  Chappell 

You're  Breaking  My  Heart  Mellin 


COAST- TO -COAST 


Get  Well  Greetings 

Hartford,  Conn. — Prosecutor  Na- 
than Hillman  of  the  Police  Court 
here  personally  thanked  listeners 
of  WDRC  recently  for  sending  him 
more  than  300  letters  and  postcards 
during  a  serious  illness.  When  he  re- 
turned home  from  the  hospital,  Hill- 
man  broadcast  via  telephone  on  Jack 
Zaiman's  program  over  WDRC.  Lis- 
teners were  originally  asked  to  send 
cards  and  letters  to  the  hospital 
patient. 

Radio  Engineer  Honored 

Pittsburgh,  Pa.  —  Duquesne  Uni- 
versity honored  Ted  C.  Kenney. 
chief  engineer  of  KDKA  recently 
at  ceremonies  which  dedicated  the 
University's  FM  radio  station 
WDUQ.  The  Rev.  Francis  P.  Smith, 
S.S.SP.,  president  of  Duquesne,  pre- 
sented a  citation  to  Kenney  for  his 
"genuine  interest  in  the  cause  of 
education  by  radio  and  especially  to 
the  establishment  and  development 
of  educational  radio  at  Duquesne." 

Sinatra  WTIC  Guest 

Hartford,  Conn.  —  Frank  Sinatra 
was  a  guest  on  WTIC's  "Juke  Box 
Jingles"  program  on  December  5. 
The  "voice"  played  at  the  State 
Theater  here  over  the  weekend,  and 
his  interview  by  disc  jockey  Ross 
I  Miller  was  his  only  radio  appear- 
ance in  the  city. 

Stork  News 

Steubenville,  O. — It's  a  boy  for 
Mr.  and  Mrs.  George  H.  Wilson,  Jr., 
born  December  2.  George  is  pro- 
gram director  for  WSTV,  and  has 
currently  assumed  the  role  of  Santa 
Claus. 

WMMW  Stages  Program 

Meriden,  Conn.— WMMWs  Talent 
Party  heard  Saturday  mornings 
took  to  the  stage  for  a  benefit  per- 
formance for  child  welfare.  Decem- 
ber 17th  and  was  sponsored  by 
the  Meriden  Junior  Chamber  of 
Commerce.  The  Talent  Party  fea- 
tures promising  young  talent  of 
Central  Conn.  The  stage  show  and 
broadcast  will  emanate  from  the 
Meriden  Theater. 

Streibert  Participates 

Athens,  O— Theodore  C.  Streibert, 
president  of  WOR.  N.  Y.,  participa- 
ted in  the  inauguration  ceremonies 
of  WOUI,  educational  FM  station  of 
Ohio  University.  Streibert  was  the 
guest  of  John  C.  Baker,  president  of 
the  University,  who  headed  the  cere- 
monies. WOUI  is  a  10-watt  station 
and  operates  on  88.1  megacycles. 

Negotiating  Terms 

Columbus,  Ind.— WCSI-FM  is  at- 
tempting to  complete  arrangements 
with  WCFL,  Chicago,  for  broadcast 
rights  to  the  Chicago  Blackhawk  Ice 
Hockey  Games  this  year.  Station  is 
also  negotiating  for  broadcast  rights 
to  Chicago  basketball  games.  WCSI 
was  the  key  station  here  to  carry 
the  Chicago  Cardinals  Professional 
football  games,  for  the  past  two 
years. 


SEE  REVENUE  OF  $435  MILLION  FOR  '49 


NAB  Expects  Figure  4.5%  Above  '48, 
But  Operating  Expenses  Are  Up 
For  Member  Stations,  Webs 


Staying  In  Radio-TV, 
Dorothy  Schiff  Insists 

Dorothy  Schiff,  publisher  of  New 
York  Post  and  owner  of  KLAC-TV, 
Los  Angeles,  and  KLAC,  said  yes- 
i  terday  "I  do  not  intend  to  sell 
KLAC  and  KLAC-TV.  During  this 
past  week  I  refused  two  offers  that 
were  in  excess  of  $1,250,000.  It  is  my 
sincere  intention  to  remain  in  the 
television  and  radio  business.  KLAC 
and  KLAC-TV  have  progressed  far 
beyond  any  of  our  expectations. 
From  progress  of  late  it  appears  that 
KLAC-TV  will  be  one  of  first  tele- 
vision stations  in  a  major  city  to 
strike  black." 


Hughes  Forms  Company 
For  Sale  Of  AM-TV  Shows 


Chicago — Formation  of  a  new  ser- 
vice for  stations  called  Rush  Hughes 
Radio  and  Television  Features  was 
announced  here  this  week  by 
Hughes,  25-year  radio  veteran,  who 
said  he  will  offer  a  "sales-aid"  ser- 
vice to  a  12-state  area. 

Rather  than  syndicating  shows, 
Hughes  said  he  will  aid  stations  to 
sell  shows  patterned  after  successful 
ones  he  has  aired  and  will  "break 
(Continued  on  Page  2) 

Graham.  Cone  Named 
To  D.  Of  C.  Committee 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  Appointment  of 
Philip  Graham,  president  of  WTOP. 
Washington,  and  publisher  of  the 
Washington  Post,  as  vice-chairman 
of  the  Commerce  Department's  Ad- 
vertising Advisory  Committee  has 
been  announced  by  Secretary  of 
Commerce  Charles  Sawyer. 

Stuart  Peabody.  assistant  vice- 
(Continued  on  Page  3) 


$64  Question 

"What  one  book,  one  play,  one 
movie — and  one  entertainer — do 
you  think  has  the  best  chance  of 
being  remembered  50  years  Irom 
now?"  is  the  question  being  put 
to  WNEW  listeners*  by  Gilbert 
Seldes  on  his  Lively  Arts  pro- 
gram. On  Sunday,  January  1  at 
10  p.m.  Seldes  will  broadcast 
his  listeners'  opinions  majority 
choices. 


Debate 

"Television,  1950  —  Good  or 
Bad?"  will  be  the  topic  on  the 
American  Town  Meeting  of  Janu- 
ary 3  over  ABC  from  9  to  9:30 
p.m.  Cartoonist  Al  Capp  will  sup- 
port the  good  side  while  Norman 
Cousins,  editor  of  the  Saturday 
Review  of  Literature,  will  take 
the  opposite  viewpoint. 

Bow!  Broadcasts  Set 
For  New  Year's  Day 

CBS,  which  has  exclusive  broad- 
cast rights  to  both  the  Rose  Bowl 
and  Orange  Bowl  grid  classics  on 
January  2,  has  planned  extensive 
pre-game  coverage  of  festival  ac- 
tivities prior  to  the  actual  game 
broadcasts. 

The  web  kicked-off  its  previews 
of  the  Pasadena  Rose  Bowl  Game 
with  a  special  broadcast  on  Dec.  23 
from  the  West  Coast  which  fea- 
tured a  top  roster  of  CBS  talent  and 
the  Queen  of  the  1950  Tournament 
of  Roses,  Marion  Brown,  a  Pasadena 
College  freshman  and  her  six-girl 
court  of  honor.  The  network  also 
(Continued  on  Page  6) 

Clay  Morgan  Resigns 

As  Executive  Of  NBC 

Clay  Morgan,  an  executive  of  NBC 
for  13  years,  12  of  which  he  served 
as  assistant  to  the  president,  has  re- 
signed as  of  December  31  to  enter 
business  for  himself  as  an  independ- 
ent public  relations  and  publicity 
consultant. 

Morgan,  widely  known  in  press 
(Continued  on  Page  2) 


Washington  Bureau  of  RADIO  DAILY  \ 

Washington  —  Although  it  found 
the  network  in  wilful  violation  of 
the  network  rules,  a  majority  of  the 
FCC  has  voted  to  renew  the  station 
licenses  of  the  Don  Lee  Broadcast- 
ing System.  Chairman  Wayne  Coy 
and  Commissioner  Frieda  B.  Hen- 
nock  voted  to  revoke  the  licenses, 
while  Commissioner  Paul  Walker 
did  not  participate.  The  stations  are 


Threat  Of  Web  Strike 
Continued  Yesterday 

Directors  affiliated  with  the  New 
York  local  of  the  Radio  and  Tele- 
vision Directors  Guild  "will  defin- 
ately  go  out  on  strike  sometime  Sat- 
urday, Dec.  31"  if  their  demands  for 
network  recognition  and  wage  and 
hour  adjustments  are  not  met,  Ben 
Meyers,  attorney  for  the  Guild  yes- 
terday told  Radio  Daily  between 
negotiation  meetings  at  NBC.  Mey- 
ers said  that  the  major  obstacle  "at 

(Continued  on  Page  2) 

Soap  Company  Using 
Spots  On  6  ABC  Outlets 


Colgate-Palmolive-Peet  Company 
has  signed  a  contract  of  $205,738  for 
spots  during  1950  on  six  ABC  sta- 
tions. The  order  covers  80  announce- 
ments and  participations  a  week  on 
WJZ,  New  York;   WENR,  Chicago; 

(Continued  on  Page  3) 

Sellers  Will  Join  NAB 

To  Serve  FM  Division 

Washington  Bureau  of  RADIO  DAILY 
Washington  —  NAB  announced 
yesterday  that  Edward  L.  Sellers, 
formerly  executive  director  of  FMA, 
will  join  its  staff  on  Jan.  1.  FMA  is 
in  the  process  of  merging  with  NAB, 
(Continued  on  Page  2) 


KGB,  San  Diego,  KDB,  Santa  Bar- 
bara, KFRC,  San  Francisco,  and 
KHJ  and  KHJ-FM,  Los  Angeles. 

In  view  of  the  extensive  findings 
in  which  the  Commission  sets  forth 
violation  after  violation  of  the  net- 
work rules,  the  decision  to  renew 
appears  to  be  supported  only  by  a 
desire  on  the  part  of  the  Commis- 
sion not  to  tear  apart  the  entire 
(Continued  on  Page  6) 


Washington  Bureau  of  RADIO  DAILY 

Washington  —  NAB  pre- 
dicted yesterday  that  the  to- 
tal 1949  broadcast  revenue 
will  top  $435,000,000.  This  is 
4.5  per  cent  better  than  last 
year,  but  operating  expenses 
are  believed  to  have  risen  4 
per  cent.  A  possible  fresh  de- 
cline in  overall  average  pro- 
fits in  1949  was  foreseen  by 

(Continued  on  Page  3) 

Symphonic  Series  Set 
For  ABC  Presentation 

The  realms  and  mood  of  true 
American  orchestral  music  will  be 
explored  by  the  American  Arts 
Orchestra  under  the  direction  of 
Karl  Krueger  on  a  new  ABC  series 
from  10  to  11  p.m.  (EST)  beginning 
Tuesday,  February  6. 


Dr.  Krueger,  one-time  conductor 
with  the  Detroit  Symphony  Orches- 
tra, is  now  in  the  process  of  integra- 
ting the  new  orchestra  group.  He 
said  for  the  first  season  "the  Ameri- 
(Continued  on  Page  3) 

Hudnut  Will  Sponsor 

New  Winchell  Series 

Walter  Winchell  will  get  a  new 
sponsor,  William  R.  Warner  &  Co. 
Inc.  in  behalf  of  Richard  Hudnut 
Permanent  Wave  and  other  hair 
products,  on  January  1  for  his  ABC 
(Continued  on  Page  3) 


Overseas  Interview 

Israel  G.  Jacobson,  director  in 
Hungary  for  the  American  Joint 
Distribution  Committee  who  was 
held  a  priscner  and  expelled  by 
Hungary,  was  heard  on  the  NBC 
News  of  the  World  program  last 
night  at  7:15  p.m.  Jacobson  was 
recorded  on  tape  by  the  network 
following  his  release  by  the  gov- 
ernment in  control  In  Hungary  at 
the  present  time. 


Don  Lee  License  Renewed; 
Coy  Voted  For  Revocation 


4 


RADIO  DAILY 


Thursday,  December  29,  1949 


COAST- TO- COAST 


New  WHDH  Musical 

Boston,  Mass.  —  A  new  Sunday 
quarter-hour,  presenting  mezzo-so- 
prano Murielle  Halle,  has  been  log- 
ged by  WHDH.  Sponsor  is  the  Habi- 
tant Soup  Company  of  Manchester, 
New  Hampshire  and  Montreal.  The 
program,  titled  "Revue  Musicale," 
also  features  organist  Kenneth  Wil- 
son, Bill  Green  at  the  piano  and 
violinist  Don  Gordon.  Musical  com- 
edy hits,  light  classics  and  French 
art  songs  are  the  show's  ingredients. 

WTAM  Receives  Award 

Cleveland,  O— WTAM  has  been 
presented  with  a  Safety  Award  by 
the  Greater  Cleveland  Safety  Coun- 
cil and  the  Industrial  Commission  of 
Ohio.  As  group  winner,  WTAM  was 
cited  for  "outstanding  effort  and 
achievement  by  their  supervisory 
forces  and  employees"  in  maintain- 
ing such  a  high  safety  standard. 
Jacob  E.  Hines,  WTAM  program  di- 
rector, represented  the  station  at  the 
presentation  luncheon  and  received 
the  award  in  WTAM's  name. 

Quinn  Added  To  WBTV  Staff 

Charlotte,  N.  C— Bill  Quinn,  for- 
merly with  radio  station  WTYC  in 
Rock  Hills,  S.  C,  has  been  added  to 
the  production  staff  of  television 
station  WBTV,  according  to  an  an- 
nouncement by  Larry  Walker,  di- 
rector of  the  WBT  television  oper- 
ation. Quinn  is  working  with 
Charles  Bell,  production  manager. 
He  has  been  associated  with  the  Col- 
umbia University  station  in  N.  Y., 
WKLB  at  North  Adams,  Mass.,  as 
continuity  chief;  assistant  program 
director  of  the  rural  radio  network 
at  Ithaca,  N.  Y.  prior  to  his  work  in 
Rock  Hill. 

Triple  Celebration 

Philadelphia,  Pa.— -Ramon  Bruce, 
disc  jockey  of  radio  station  WHAT, 
presented  the  third  "Snap  Club" 
dance  on  December  16th.  The  "Snap 
Club"  is  a  program  conducted  by 
Ramon  Bruce  heard  daily  over 
WHAT,  boasting  a  membership  of 
over  10,000.  Each  month  a  dance  is 
held  for  the  members  at  one  of  the 
local  dance  halls.  On  December  16th, 
there  was  a  triple  celebration,  the 
monthly  dance,  the  birthday  of  Ra- 
mon Bruce,  and  his  4th  anniversary 
at  WHAT. 

Local  Contest  Winners 

North  Platte,  Neb. — The  winner  ol 
a  speech  contest  jointly  sponsored 
by  the  Junior  Chamber  of  Com- 
merce here  and  radio  station  KODY 
has  been  declared  the  winner  of  the 
statewide  "I  Speak  For  Democracy" 
competition.  Miss  Lorna  Wilson 
from  here  was  declared  the  state 
winner  over  18  finalists  at  Lincoln. 
A  transcription  of  her  speech  will  be 
sent  to  Tulsa,  Oklahoma,  for  the  re- 
gional finals. 

Jerry  Grove  Joins  WHAT 

Philadelphia,  Pa. — Jerry  Grove  has 
joined  the  announcing  staff  of 
WHAT.  Jerry  was  formerly  with  sta- 
tion WIP. 


Man  About  Manhuttan.  .  .  ! 

9  *  ©  BIG!  OWN  SMALL  TALK:  A  west  coast  radio  columnist 
is  toying  with  the  idea  of  starting  a  letter-writing  campaign  to  draft 
Fred  Allen  back  to  the  airwaves.  He  can  have  our  signature  right 
away.  .  .  .  Lennen  &  Mitchell  very  happy  with  the  new  Hooper.  Old 
Gold  is  the  only  advertiser  to  wind  up  with  two  TV'ers  among  the  top 
ten — "Stop  the  Music"  in  4th  slot  and  "Amateur  Hour"  in  9th.  Agency 
especially  tickled  since  both  shows  are  so  low-budgeted.  .  .  .  Hy  Gardner 
to  be  heard  as  crystal-ball'er  on  "We  the  People"  tomorrow.  .  .  .  Vic 
Sack,  director  of  CBS'  "Grand  Slam,"  planed  to  San  Francisco  to  tie  the 
well-known  knot.  .  .  .  Marion  Dougherty  joining  J.  Walter  Thompson  as 
assistant  to  Bob  Tucker,  head  of  talent.  .  .  .  Earl  Peed,  editor  of  Telecast, 
will  be  a  Daddy  before  the  new  year  is  a  month  old.  .  .  .  Ivon  Newman, 
WVNI  veep,  huddling  with  the  Daily  Mirror's  Over-the-River  columnist, 
Eddie  Zeltner,  regarding  a  nitely  series  of  chatter  beamed  for  the 
L.  I.-Bklyn  trade.  .  .  .  Best  of  the  TV  spots,  in  our  book,  are  Spry  and 
BVD.  Of  the  'live'  spielers,  give  me  Rex  Marshall  batting  for  Auto  Lite 
on  "Suspense." 

ft  ft  ft  ft 
000  Credit  Alton  Alexander  with  a  sensational  adaptation 
,0f  "Alice  in  Wonderland"  and  dip  your  lid  to  Lester  Lewis  for 
putting  on  a  great  Christmas  Eve  stanza  on  his  "H'wood  Screen 
Test"— prob'ly  the  finest  session  the  show  has  yet  enjoyed.  Frank- 
lin Pangborn,  as  White  Rabbit,  and  Jean  Aubuchon,  as  Alice, 
were  thoroughly  delightful  in  the  sketch.  In  fact,  the  whole  idea 
went  over  so  big  that  for  New  Year's  Eve,  Lewis  will  offer 
"David  Copperfield,"  with  Edward  Everett  Horton  as  Micawber. 

ft        ft        ft  ft 

•  •  •  THE  MORNING  MAIL:  "Dear  Sid,"  writes  Wallace  A. 
Walker,  gen'l  manager  of  WFCI,  Providence,  R.  I.  "I  was  very  interested 
to  note  the  item  in  your  col'm  of  Dec.  22nd  regarding  using  Walter 
Kieman  on  a  big  night-time  variety  show.  I  have  talked  to  ABC  many 
times  in  the  past  two  years  urging  the  exact  same  thing.  Many  other 
station  managers  have  agreed  with  me  and  we  would  be  most  happy 
if  someone  could  bring  this  to  a  head."  (Ed.  note:  What  do  I  hafta  do 
now  to  get  some  action — get  up  a  petition?) 

ft  ft  ft  ft 
000  Incorporation  of  the  firm  of  Roger  Brown,  Inc.,  as 
successor  to  the  Earle  Ferris  Co.,  Inc.,  has  just  been  announced. 
All  stock  in  the  predecessor  company  has  been  obtained  by 
Brown,  who  is  the  firm's  new  president.  Earle  Ferris  will  serve 
as  chairman  of  the  board.  Roger  Brown,  who's  35  years  old, 
joined  the  Ferris  organization  in  Nov.  1945,  and  became  gen'l 
manager  in  '46.  Earle  Ferris  will  continue  as  a  public  relations 
counsel,  as  well  as  operating  Radio  Feature  Service,  Inc;  Hope 
Associates  Corp.,  and  as  N.  Y.  head  of  the  Ferris  and  Harshe 
partnership. 

ft        ft        ft  ft 

•  •  •  Ralph  Slater,  the  famed  hypnotist  just  back  from  a  year 
in  England,  asks  the  col'm  to  contact  Bob  Tighe,  former  managing  editor 
of  Radio  &  Television  Journal.  Seems  Ralph  needs  Tighe  as  a  witness 
for  a  case  that  comes  up  in  the  Brooklyn  Federal  Court  Jan.  4th.  It 
further  seems  that  the  manufacturers  of  sleeping  pills  are  no  end  irked 
with  friend  Ralph  over  his  "Time  To  Sleep"  record,  claiming  that  it  is 
impossible  to  be  put  to  sleep  from  the  playing  of  the  record,  Ralph  sez 
if  he  can't  prove  his*  case,  he'll  eat  the  record — and  it's  made  of  vinalite. 
As  an  innocent  bystander,  our  dough  is  on  Slater.  We've  seen  him  work 
too  often  to  doubt  his  powers.  If  Bob  Tighe  is  listening  in  on  this,  he 
can  reach  Ralph  at  155  W.  72nd  St.,  N.  Y.  C. 


AG6NCKS 


THE  NATIONAL  ADVERTISING 
AGENCY  web  will  hold  its  an- 
nual eastern  meeting  in  the  War- 
wick Hotel,  Philadelphia,  on  Janu- 
ary 28-29.  Fort  Wayne,  Ind.,  will  be 
the  scene  of  the  western  meeting  on 
January  20-22  at  the  Van  Orman 
Hotel. 


KAY  ROBERTS  has  severed  affili- 
ations with  Mildred  Fenton.  She  has 
retained  clients  Cathy  Mastice, 
Sheriff  Bob  Dixon  and  Dickie  Orlin 
in  addition  to  three  package  shows 
and  other  deals. 


SEWARD  SMITH  has  joined  the 
New  York  staff  of  Brooke,  Smith, 
French  &  Dorrance,  Inc. 


STANDARD  VARNISH  WORKS 
to  Lucerna  Company,  Inc.  Radio 
television,  newspapers,  magazines 
and  trade  papers  will  be  used. 


AMERICAN  HALVAH  CANDY 
PRODUCTS  have  appointed  the  Al- 
vin  Epstein  Advertising  Agency. 
Jean  Epstein  is  the  account  execu- 
tive. 


J.  STUART  MACKAY  has  been 
named  assistant  general  manager  of 
All-Canada  Radio  Facilities  Ltd.,  ef- 
fective January  1. 


THE  PAUL  LYNN  HELLER  AD- 
VERTISING AGENCY  of  Washing- 
toin,  D.  C,  will  operate  as  a  cor- 
poration after  Jan.  1. 


KING  -  SIZE  SHOES,  INC.,  of 
Brockton,  Mass.  to  David  O.  Alber 
Associates,  Inc.  for  a  promotion 
campaign. 


RIKERS,  INC.,  New  York  Res- 
taurant chain,  has  engaged  William 
Warren,  Jackson  &  Delaney.  Radio 
advertising  will  be  used.  Contracts 
have  been  signed  with  WJZ,  for  a 
13-week  test  campaign.  Stevens  P. 
Jackson  is  the  account  executive. 


WEVD 
117  119  W.  46  SL 
HENRY  GREENFIELD.  Mg.  director    N  Y  19 


: 


SEE  PAGES 
1131  to  1144 

FOR  A  COMPLETE 
SECTION 
DEVOTED 
TO 

FREQUENCY 
MODULATION 

GIVING 
FM  STATIONS 
IN  OPERATION 


FM  ASSOCIATION 
PERSONNEL 
& 

OTHER 
USEFUL 
INFORMATION 


ONE  OF  1001 
SUBJECTS  COVERED 
IN  THE 

RADIO  ANNUAL  & 
TELEVISION 
YEAR  BOOK 
for  1949 


6 


RADIO  DAILY 


Renew  Don  Lee  Web 
License;  Coy  Opposed 


(Continued  from  Page  1) 

structure  of  today's  network  broad- 
casting. It  is  well  authenticated  that 
the  Commission  has  before  it 
charges  of  as  serious  a  nature 
against  the  major  networks.  Had  it 
refused  to  renew  the  Don  Lee  licen- 
ses it  might  have  been  forced  to 
take  similar  action  against  the  na- 
tional network,  in  view  of  insiders 
here. 

What  seems  likely  is  that  the  en- 
tire picture  of  network  operation 
will  be  studied  in  a  general  hearing 
as  soon  as  the  Commission  can  find 
the  time  to  call  it.  A  tightening  of 
the  network  rules  may  then  be 
sought,  with  renewed  warnings  that 
compliance  will  be  expected. 

May  Revise  Communications  Act 

In  the  meantime,  the  Commission 
is  thought  to  be  determined  to  push 
its  efforts  on  Capitol  Hill  for  revi- 
sions of  the  Communications  Act 
which  will  make  it  better  able  to 
cope  with  violations  of  the  sort  en- 
gaged in  by  Don  Lee.  Specifically, 
the  Commission  is  certain  to  try  to 
win  the  right  to  impose  penalties 
less  severe  than  license  revocation. 

"Had  the  authority  to  order  a  sus- 
pension, assess  a  penalty  or  impose 
some  other  action  of  less  than  a 
'death  sentence'  we  should  have  no 
hesitancy  whatsoever  in  doing  so  in 
this  case,"  the  Commission  majority 
said  yesterday. 

Earlier  in  the  same  paragraph  it 
stated  after  43  paragraphs  of  find- 
ings of  violation  that  "we  are  con- 
vinced that  the  attitude  which 
responsible  Don  Lee  officers  dis- 
played in  this  record  with  respect  to 
the  Commission's  chain  broadcast- 
ing regulations — an  attitude  which 
can  at  best  be  characterized  as  one 
of  indifference  —  warrants  critical 
examination  of  the  qualifications  of 
the  applicant  to  be  a  broadcast  li- 
censee." 

Jones  Supports  Miss  Hennock 

Commissioner  Robert  F.  Jones, 
one  of  the  majority,  said  he  agreed 
with  Miss  Hennock's  dissent,  but 
that  he  could  not  deny  the  Don  Lee 
renewals  because  "the  activities  of 
other  major  networks  described  in 
complaints  and  other  facts  in  the 
Commission  files  parallel  the  prima 
facie  evidence  upon  which  the  Com- 
mission designated  the  Don  Lee  ap- 
plications for  renewal  on  February 
15,  1946.  Since  no  other  major  net- 
works' licenses  have  been  designa- 
ted for  hearing  while  the  instant 
proceeding  has  been  pending,  equal 
justice  under  the  Commission's  net- 
work rules  requires  that  the  licenses 
of  Don  Lee  Broadcasting  System  be 
renewed." 


AC  -  DC  Transcription  Players 
Tape,  Wire,  Disc  Recorders 
Sales-Rentals-Service 

MILLS  RECORDING  CO. 

161  N.  Michigan  Ave. 
Chicago,  III.  Do  2-4117 


WINDY  CITY  WORDAGE 


By  HAL  TATE 


•  •  •  James  Shelby,  radio  director  oi  the  McCann  Erickson  ad 
agency,  leit  over  the  week-end  ior  a  two-week  stay  in  Florida.  He'll  spend 
some  time  in  Tampa  and  then  goes  on  to  Miami.  .  .  .  Bradley  Kincaid.  the 

the  original  "Kentucky  Mountain  Boy,"  now  a  WWSO 
ClliCCICfO     (Springfield,  Ohio)  executive,  will  be  featured  guest  on 

the  Phillips  66  WLS-National  Barn  Dance  on  Saturday 
night.  .  .  .  New  World  Distributors,  local  DuMont  TV  set  distributors, 
have  renewed  Frann  Weigel's  "Stop  the  Record"  show  on  WGN-TV  for 
an  additional  13  weeks.  Show,  a  daily  hour  program  broadcast  on 
WGN-TV,  is  a  Rose  Dunn-Stan  Joel  package.  .  .  .  Montgomery  Motor 
Sales  is  trying  something  new  in  this  country  by  starting  sponsorship 
of  Sunday  soccer  games  over  WBKB.  The  Sidney  Clayton  agency  placed 
the  business  with  Jack  Flatley,  account  executive  for  WBKB. 

tfr      tr      #  # 

•  •  •  Beulah  Karney,  who's  been  telling  the  gals  around 
town  what  cooks  for  years,  will  probably  launch  a  regular  TV 
show  over  WENR  in  a  few  weeks.  She's  had  sponsors  like  Col- 
gate's, Celanese  and  others  on  for  nearly  8  years  on  her  WENR 
show.  .  .  .  Johnny  Desmond,  singing  star  of  Don  McNeill's  "Break- 
fast Club,"  is  cutting  two  new  sides  for  M-G-M  records.  They're 
"C'Est  Si  Bon"  and  "If  You  Could  Care  for  Me."  .  .  .  Rush  Hughes 
Radio  and  Television  Features  gets  under  way  shortly  after  the 
first  of  the  year.  Rush,  one  of  radio's  pioneers  having  been  in  the 
business  over  25  years,  will  not  set  up  a  syndicated  transcription 
firm,  but  will  instead  lease  programs  in  each  locality  with  local 
announcers  handling  the  programs.  Rush  will  personally  aid  sta- 
tions in  making  sales  in  their  respective  communities.  .  .  .  Chuck 
Acree  is  now  syndicating  his  "Something  to  Talk  About"  column 
to  more  than  200  newspapers.  His  Mutual  "Man  on  the  Farm" 
show  goes  merrily  along. 

#  &        #  # 

•  •  •  Radio  stars  dominate  the  stage  shows  which  Balaban  & 
Katz  is  presenting  at  their  neighborhood  theaters  for  the  first  time  in 
years.  Jerry  Colonna,  Johnnie  Johnston,  Penny  ("Blondie")  Singleton 
head  the  bill  at  the  Uptown,  while  Mel  Torme,  Ella  Fitzgerald  and  Jerry 
Murad's  Harmonicats  have  star  billing  at  the  Marbro.  .  .  .  Horace  Heidt's 
find,  Dick  Contino,  heads  his  own  revue  at  the  Southtown.  .  .  .  Allied 
Automobile  Company  has  bought  two  shows  on  WBKB — both  quarter- 
hour  programs  across-the-board.  One  stars  Negro  singing  star  Fletcher 
Butler  while  the  other  is  a  variety  film  program.  Charles  S.  Timken 
Agency  handles  the  Allied  acount.  .  .  .  Robert  Savage,  continuity  editor 
of  ABC  in  Chicago,  was  the  author  of  an  original  script.  "The  Christmas 
Story,"  presented  by  the  web  last  week. 

#  #        #  & 

•  •  •  A  two  -  hour  all  -  star  program  headed  by  Henny 
Youngrhan,  will  be  presented  by  WGN-TV  New  Year's  Eve  under 
the  sponsorship  of  the  Chicago  Motor  Club.  Art  Jarrett,  the  Step 
Brothers  and  scores  of  other  acts  will  parade  before  the  cameras 
during  the  special  New  Year's  Eve  party.  .  .  .  Esther  Rojewski, 
WBKB  camera  girl,  and  Tom  Moore  of  that  station's  transmitter 
department  eloped  and  are  spending  a  three-week  honeymoon  in 
Florida.  Phil  Ruskin,  a  member  of  WBKB's  crew,  has  been  pro- 
moted to  assistant  director.  .  .  .  Herbert  S.  Laufman  &  Co.,  TV 
producers,  proud  of  the  records  chalked  up  by  two  of  their  pro- 
grams— Fairteen  Club  co-sponsored  by  the  Fair  store  and  Pepsi- 
Cola,  and  "Women's  Magazine  of  the  Air,"  sponsored  by  the 
Hyland  Electrical  Supply  Company.  Both  shows  have  chalked  up 
fine  ratings  and  have  been  renewed  numerous  times  by  the 
sponsors. 

ft        &  H 


Bowl  Broadcasts  Set 
For  New  Year's  Day 


(Continued  from  Page  1) 

plans  special  programs  on  Dec.  29, 
.30,  31  and  Jan.  2,  featuring  Red 
Barber,  the  coaches  of  the  Califor- 
nia and  Ohio  State  football  teams, 
and  assorted  celebrities  of  the  sports 
world  and  the  Tournament  of  Roses. 

Also,  CBS  will  broadcast  a  de- 
scription of  the  colorful  Tourna- 
ment of  Roses  parade  on  Jan.  2. 

Game  broadcast  time  has  been 
set  for  4:45  p.m.  to  approximately 
7:30  p.m.  (EST)  next  Monday.  The 
game  will  be  telecast  live  over 
KTTV,  Los  Angeles,  with  filmed 
highlights  to  be  shown  over  the  full 
CbS-TV  web  on  Tuesday,  Jan.  3. 
Three  Special  Shows  Set 

Building  up  to  the  Orange  Bowl 
contest  which  pits  Santa  Clara 
against  the  University  of  Kentucky 
at  Miami  on  January  2,  CBS  has 
announced  three  special  preview 
broadcasts  for  Dec.  28,  30  and  31. 

Sportscasters  Mel  Allan  and  Con- 
nie Desmond  will  do  a  quarter- 
hour  feature  report  on  the  28th  in- 
cluding interviews  with  Bowl  offi- 
cials and  sportswriters.  On  the  29th, 
Allan  and  Desmond  will  interview 
the  coaches  of  the  Bowl  contestants 
and  on  the  31st  will  air  a  descrip- 
tion of  the  New  Year's  Eve  Orange 
Bowl  Parade  at  11:15  p.m.  (EST). 

The  actual  game  broadcast  will 
be  aired  from  1:45  to  4:45  p.m. 
(EST)  under  the  sponsorship  of 
Gillette  Safety  Razor  Co.  over  the 
full  aural  web  with  a  live  telecast 
ever  WTJV,  Miami.  Filmed  high- 
light? will  be  telecast  to  the  full 
TV  net  on  Jan.  3. 

ABC  Covering  Games 

Accounting  for  a  full  afternoon's 
programming  on  Dec.  31,  MBS  will 
air,  starting  at  1:45  p.m.  (EST), 
exclusive  play-by-play  descriptions 
of  the  annual  Blue-Gray  and  East- 
West  ioctball  classics.  Sponsored  Dy 
Gillette  Safety  Razor  Co.,  the  Blue- 
Gray  game  will  emanate  from 
Montgomery,  Ala.,  and  the  East- 
West  feature  from  San  Francisco. 

The  web  has  also  contracted  for 
exclusive  coverage  of  the  'Gator 
3owl  grid  contest  from  Jacksonville 
on  Jan.  2,  starting  at  1:45  p.m. 
(EST).  The  Gator  Bowl  Bowl  game 
will  feature  the  University  of  Mis- 
souri versus  Maryland. 

Mutual  started  building  interest 
in  the  East-West  game  with  a  spe- 
cial preview  broadcast  from  the 
San  Francisco  Press  Club  dinner  on 
Christmas  Day  and  also  plans  a 
Dec.  29th  preview  highlighted  by 
interviews  of  Bowl  officials,  coaches 
of  the  opposing  teams  and  well 
known  sports  figures. 

Wismer,  Brift  For  Blue-Gray 

Harry  Wismer  and  Jimmy  Britt 
will  broadcast  the  Blue-Gray  game 
and  Ernie  Smith  and  Mel  Venter 
will  describe  the  East-West  contest. 

A  Gator  Bowl  preview  broadcast 
has  been  scheduled  for  8:30  p.m. 
(EST)  on  Jan.  1.  with  Al  Heifer 
and  Bob  Wolfe  who  will  do  the 
play-by-play. 


Section  of  RADIO  DAILY.  Thursday.  December  29.  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


RECEIVER-PRICE  TREND  IS  DOWN 


T€U  TOPICS 


THERE'S  AN  OLD  STORY,  been  around 
'  a  long  time,  about  an  actor  who  ap- 
proached vaudeville's  leading  impressario 
and  offered  to  commit  suicide  on  stage 
for  $10,000.  "It'll  be  the  greatest  act  you 
ever  put  on,"  he  said.  The  producer 
thought  this  over  for  a  while  and  then 
said,  "Sounds  good,  alright,  but  what  will 
you  do  for  an  encore?"  .  .  .  This  chestnut 
came  to  mind  as  we  were  watching  Milton 
Berle's  return  to  the  Texaco  show  after 
a  two-week  vacation.  Every  week  Berle 
knocks  himself  out  on  the  show  and  as- 
sumes an  untenab'e  position  whereby  he 
must  top  himself  the  following  week.  The 
result  is  that  the  show  has  fallen  into  a 
pattern  that  is  forced  and  repetitious.  .  .  . 
This  week's  edition  was  no  exception. 
Berle  made  his  entrance  from  the  rear  of 
the  studio  wearing  a  striped  Gay  '90's 
bathing  suit  and  carrying  a  parasol.  He 
bounded  up  on  stage  and  went  into  his 
opening  monologue.  This  was  all  quite 
familiar  and  there  was  nothing  new  in  the 
rest  of  the  show.  The  Bogginos  tossed 
each  other  around,  Harry  Richman  sang 
a  few  songs,  Boris  Karloff  appeared  as  a 
"painless  dentist"  in  a  tired  skit  with 
Berle,  and  Leonard  Sues'  trumpet  stint 
was  full  of  sound  and  fury.  Berle  tried  to 
get  cute  in  the  finale,  "Uncle  Miltie's 
New  Year's  Party,"  and  there  is  nothing 
more  unappetizing  than  the  sight  of  the 
comedian  in  an  Eton  jacket,  lace  collar 
and  shorts. 

• 

A  DD  TO  TELEVISION'S  effect  on  the 
**  outside  world  deDt.:  In  testimony  be- 
fore the  Wisconsin  Public  Service  Com- 
mission hearing  on  a  fare  increase  for  the 
Transit  Company,  Milwaukee,  a  spokesman 
for  the  utility  cited  TV  as  a  factor  for 
a  decrease  of  trolley  and  bus  riding  at 
nite.  Many  persons  who  would  use  public 
transportation  at  nite  are  staying  at  home 
to  watch  tele,  he  said.  Milwaukee  has 
only  one  station,  WTMJ-TV,  and  as  of 
Dec.  1,  had  60,546  receivers  installed.  .  .  . 
World  Video  prexy  Henry  White  checks 
in  at  Hollywood's  Beverly  Hills  Hotel 
Jan.  12  on  a  week's  trip  to  book  talent 
for  "Celebrity  Time"  and  look  over  prop- 
erties for  "Actor's  Studio." 

A  CCORDING  to  the  Radio  City  intelli 


gence  bureau,  Burr  Tillstrom  and  Fran 


Allison  will  journey  east  next  month  to 
originate  "Kukla,  Fran  and  Ollie"  from 
New  York  for  a  week.  .  .  .  Colorful  cer- 
amic ash  trays  bearing  a  miniature  re- 
ceiver model  are  being  sent  to  the  trade 
by  KDYL-TV,  Salt  Lake  City.  ...  Hal 
Tunis,  WMGM  disc  jockey,  begins  a 
weekk  talent  showcase  over  WATV 
Jan.  9  under  sponsorship  of  Tele  King 
Corp  .  .  .  Whatever  happened  to  Public 
Prosecutor;  Barney  Blake,  Police  Reporter 
and  Eddie  Drake? 


Faulty  Station  Equip. 
Hurts  Films:  Johnston 


One  of  the  biggest  obstacles  to 
greater  acceptance  of  the  film  in 
TV  programming  is  antiquated,  non- 
professional 16  mm.  projection 
equipment  in  use  at  stations,  Russ 
Johnston,  former  NBC  film  director 
and  now  vice-president  of  Jerry 
Fairbanks,  Inc.,  said  yesterday  in  an 
address  before  the  third  quarterly 
forum  of  the  National  Television 
Film  Council  at  the  Hotel  Astor. 

Consequently,  Johnston  said,  even 
if  producers  make  perfect  films  for 
TV,  stations  will  favor  live  produc- 
tion because  of  the  poor  quality  of 
projection.  There  is  no  truly  profes- 
sional 16  mm.  projection  equipment 
available,  he  said,  although  various 
laboratories  are  working  on  projec- 
tors utilizing  the  principle  of  elec- 
tronic scanning.  Another  obstacle  to 
good  film  projection,  he  said,  is  the 
fact  that  stations  use  inconoscopes 
instead  of  image  orthicons  in  airing 
movies. 

Johnston  said  that  use  of  film  will 
increase,  however,  because  of  rising 
costs  of  live  production,  rehearsal 
charges,  cable  charges  and  similar 
expenses.  He  said  that  Fairbanks' 
new  multiple  camera  filming  tech- 
nique will  make  possible  low  cost 
films  because  it  can  bring  in  a  half- 
hour  film  in  a  total  of  three  hours. 


Keay  Joins  WFIL-TV 

Philadelphia  —  Andrew  I.  Keay, 
formerly  with  ABC,  has  joined 
WFIL-TV  in  charge  of  sales  service, 
working  under  direct  supervision  of 
Kenneth  W.  Stowman,  sales  man- 
ager. Keay  was  with  ABC  for  five 
years. 


Nielsen's  Top  Ten 

(New  York,  Nov.-Dec.) 

Texaco  Theater.  .  .  .  NBC  80.0 

Talent  Scouts   CBS  59.1 

Toast  Of  Town   CBS  56.5 

Lights  Out   NBC  49.7 

The  Goldbergs   CBS  48.5 

Studio  One   CBS  45.0 

Suspense    CBS  44.3 

Pbilco  Playhouse.  .  .  NBC  43.9 

Godfrey    Friends  .  .  CBS  41.7 

Ford   Theater   CBS  38.3 


NBC  O&O's  Option 
New  (omm'l  Spot  Pix 


A  new  pattern  in  TV  time  sales 
providing  product  and  package 
identification  of  ten  brands  during 
a  one-minute  film  spat  has  been 
developed  by  Earl  Thomas  and  Rus- 
sell Varney  and  has  been  signed  by 
NBC  for  airing  on  WNIBT  soon  after 
the  first  of  the  year  with  options 
for  the  web's  other  owned-and- 
operated  stations. 

Involves  Quiz 

Aimed  at  lower  budget  advertise- 
ers,  the  operation  involves  a  quiz 
built  around  the  various  products 
displayed  in  the  film.  Four  spots 
will  be  aired  each  day,  with  the 
entire  13-week  series  to  be  filmed 
in  advance. 

Starting  with  the  NBC  stations, 
Thomas  and  Varney  plan  to  have 
the  series,  titled  "Spot  The  Spon- 
sor," on  the  air  in  50  markets  by 
the  end  of  next  year.  Station  agrees 
to  take  the  series,  then  sells  the 
participations  and  when  the  con- 
tracts are  in,  production  is  begun. 


Heavy  L.  A.  Viewing  Reported 
In  Survey  By  A  TAS  Committee 


West  Coast  Bureau  of  RADIO  'DAILY 
Hollywood — Set  owners  in  the  Los 
Angeles  area  watch  TV  from  four  to 
five  hours  a  day  on  the  average,  ac- 
cording to  a  survey  by  the  research 
committee  of  the  Academy  of  Tele- 
vision Arts  and  Sciences.  The  com- 
mittee, headed  by  Michael  E.  Kuh, 
reported  that  weekday  viewing  is 
predominant,  with  the  largest  audi- 
ence available  between  6  and  10  p.m. 

Saturday  and  Sunday  viewing 
percentages  were  close,  with  Satur- 
day showing  a  slight  edge,  the  group 
said.  Average  normal  size  audience 
was  3.67,  while  the  largest  recorded 
averaged  13.7  viewers  per  set 


Between  noon  and  5  p.m.,  it  was 
found,  women  control  program  sel- 
ection with  an  average  of  76.2,  fol- 
lowed by  men  with  16.15  and  chil- 
dren, 7.65.  From  5  to  7  p.m.  children 
lead  in  program  selection  with  46. 
followed  by  women.  29.25.  and  men, 
24.75.  Men  control  the  selector 
switch  from  7  to  11  p.m..  with  59.8. 
followed  by  women.  35.35,  and  chil- 
dren, 4.85. 

General  preferences  for  suggested 
programming  were  films,  newer 
films  and  name  stars.  In  specific 
categories,  fashion  shows,  programs 
for  children  and  more  educational 
shows  were  the  top  choices. 


New  Lines  Readied 
To  Follow  Lend 
Of  RCA,  Philco 


Downward  trend  in  receiver 
prices,  with  the  emphasis  on  more 
oicture  for  less  money,  will  be  con- 
tinued in  the  new  1950  lines  about 
to  go  on  the  market.  The  two  lar- 
gest manufacturers,  RCA  and  Philco. 
have  already  announced  new  low 
priced  models  and  the  other  major 
manufacturers  are  expected  to  fol- 
low suit  as  new  lines  are  introduced 
after  the  first  of  the  year. 

RCA  Victor  yesterday  announced 
14  new  models  in  its  first-quarter 
1950  line,  seven  of  which  utilize  for 
the  first  time  the  firm's  new  short- 
necked  16-inch  metal-coned  tube 
with  "Filterglass"  face  plate,  said  to 
minimize  the  effects  of  unwanted 
light. 

16-Inch  Model  Outstanding 

Outstanding  in  the  new  line  is  a 
16  -  inch  table  model  selling  for 
$299.95,  and  a  10-inch  table  set  in  a 
metal  cabinet  at  $169.95.  Another  in- 
novation for  RCA  is  the  inclusion  of 
a  33  1/3  rpm  record  player  in  com- 
bination consoles.  All  sets  except 
those  in  metal  cabinets  have  built-in 
antennas  and  all  TV-only  models 
are  provided  with  built-in  phono 
jacks. 

Leading  the  Philco  line  is  a  12%- 
inch  table  model  to  retail  for  $199.95. 
Other  new  Philco  sets,  announced 
this  week,  range  from  $229.95  to 
$479.95.  Frederick  D.  Ogilby,  veepee 
in  charge  of  sales,  said  the  firm's 
output  is  now  in  excess  of  15.000  sets 
a  week. 

Indications  that  DuMont  plans  to 
keep  its  sets  competitively  priced 
were  seen  by  the  trade  in  a  state- 
ment yesterday  by  Ernest  A.  Marx, 
general  manager  of  receiver  sales, 
who  said  that  the  firm  will  continue 
allocations  to  dealers  indefinitely, 
"even  though  our  January.  1950  pro- 
duction will  be  double  that  of  Jan- 
uary, 1949." 


WNBW  Boosts  Rates 

Washington  —  NBC  announced  a 
new  rate  schedule  for  WNBW.  its 
Washington  TV  outlet.  The  rate  in- 
creases announced  by  NBC  Wash- 
ington general  manager.  William  R. 
McAndrew,  amount  to  approximate- 
ly 25  per  cent,  and  take  effect  Jan. 
16. 

Program  rates  will  be  increased  in 
class  A  time  from  $200  per  hour  to 
$375  per  hour.  Programs  in  class  B 
and  class  C  time  will  be  increased 
proportionately.  Although  there  is 
an  increase  in  time  charges,  the  re- 
quired rehearsal  time  provision  of 
the  current  rate  card  will  be  re- 
vised. 


8 


RADIO  DAILY 


Thursday.  December  29.  1949 


PLUG  TUflES 


On  Records  and  Transcriptions 

TELL  ME  WHY 

RYTVOC,  Inc. 

1585  Broadway       New  York  19,  N.  Y. 


'HUSH  LITTLE  DARLIN'" 

Recorded  By 
Perry  Como  Eddy  Howard 

Dick  Haymes        Curt  Massey 
Kay  Kyser  Jerry  Falligant 

MICHAEL  MUSIC  CO.,  Inc. 
1619  Broadway  Jerry  Johnson 

New  York  City  Gen.  Mgr. 


You'll  LUV  this  novelty! 

IT  MUST  BE  L  U  V 

MANOR  MUSIC  COMPANY 

1619  Broadway  New  York  City 


Nothing  Can  Stop  This! 

"FOREVER  WITH  YOU" 

by  the  writer  of  "My  Happiness" 

FORSTER    MUSIC    PUB.,  INC. 

1619  Broadway,  New  York  19,  N.  Y 
216  S.  Wabash  Avenue,  Chicago  4,  III 


On  Records  &  Transcriptions 
Billy  Reid's  Latest 

"TOO  WHIT  TOO  WHOO" 

AL  GALLICO  MUSIC  CO.,  INC. 
501  Madison  Ave.       New  York,  N.  Y. 


Revival  of  a  Million  Copy  Hit! 

"AM  I  WASTING 
MY  TIME  ON  YOU 

STASNY  MUSIC  CORP. 


tt 


1619  Broadwoy 


New  York  City 


THE  OLD 
MASTER  PAINTER 


recorded  by 
PHIL  HARRIS  RCA  Victor 

RICHARD  HAYES  Mercury 
DICK  HAYMES  Oecca 
SNOOKY  LANSON  London 
PEGGY  LEE-MEL  TORME,  Copilol 
JACKIE  PARIS  National 
FRANK  SINATRA  Columbia 
with  ofheri  to  follow 


Mb 


WOlt  IIS  aivd  MUSIC 

-  By  PINKY  HERMAN  — 


•  •  •  TIN  PAN  ALLEY  OOPS:— The  three  Robbins.  namely  Jack, 
Howard  and  Buddy,  may  start  taking  bows  for  setting  a  terrific  pace  for 
a  comparatively  new  firm.  ...  J.  J.  outbid  several  major  publishers  for 
the  rights  to  the  "Gentlemen  Prefer  Blondes"  score  and  two  numbers  in 
the  hit  musical,  "Bye  Bye  Baby"  and  "Just  A  Kiss  Apart"  are  both  up 
there  with  the  nation's  'most-performed-songs.'  ...  •  lust  about  here 
we  think  is  the  proper  space  to  tell  how  much  we  like  deejay  Howard 
Malcolm's  WCOPesetic  New  Year  Greeting.  .  .  .  quote: — here's  hoping 
you  have  a  nifty  fifty,  unquote: — Woody  Woodland,  prexy  of  WCSS, 
Amsterdam,  N.  Y.,  mailed  all  Morey  Amsterdam's  Christmas  Greetings 
from  that  lively  little  burg  nestled  in  the  foothills  of  the  Mohawk  Trail. 
.  .  .  thus  even  Morey's  Yuletide  cards  bore  the  postmark,  "Amsterdam." 
...  •  Jack  CBSmith,  on  whose  programs  have  appeared  numerous 
guests,  will  himself  make  a  guest  appearance  Monday  when  he  will  be 
heard  on  Gordon  McRae's  NBCoast-to-coaster,  "The  Red  Mill."  .  .  . 

•  Red  Benson,  whose  clowning  Fridays  over  WOR-TV,  is  big  time,  may 
add  to  his  chores  by  accepting  a  disk  jockey  stint  on  a  major  network. 
.  .  .  Red  not  only  can  spin  and  chin  with  the  best  of  the  platter  turners, 
but  can  also  write  a  tune  and.  what's  more,  sing  it.  .  .  .  •  A  new 
song,  written  by  Jerry  Bock  will  be  preemed  on  "Carolina  Calling" 
CBSunday  morning  at  8,30  via  WBT.  Charlotte.  .  .  .  ditty  is  titled,  "Char- 
lotte From  Charlotte,  N.  C."  (are  you  reading  Ken  Treadwell?  .  .  .  we'll 
be  a-listening.) 

it      it      ir  it 

•  •  •  Perhaps  a  personal  background  as  an  orchestra  leader 
may  have  something  to  do  with  it.  .  .  .  former  Ork  Pilot  George 
Paxton,  whose  music  firm  is  scarcely  two  years  old,  has  three 
current  numbers  listed  with  the  leading  songs  of  the  day.  ...  "I 
Wanna  Go  Home  With  You,"  "If  I  Ever  Love  Again"  and  "There's 
No  Tomorrow."  ...  •  Duke  Niles  joins  the  Fred  Fisher  Music 
Co.  next  week.  .  .  .  firm  is  working  on  several  Fred  Fisher  tunes 
featured  in  the  current  20th  Century-Fox  musical,  "Oh,  You  Beau- 
tiful Doll."  ...  •  When  we  first  heard  them,  we  predicted  pro- 
longed popularity.  .  .  .  we're  referring  to  the  two  Beasley  Smith- 
Haven  Gillespie  sockeroos,  "That  Lucky  Old  Sun"  and  "Old  Master 
Painter"  published  by  Robbins  Music  Corp.  ...  •  Joe  Santly 
and  his  son  Harry,  have  formed  a  new  pubbery,  Sanson  Music, 
their  initial  plug  tune,  "Happy  Valley,"  cleffed  by  Cliff  Friend. 
...  •  Bernie  Wayne  and  Margarite  James  have  placed  a  com- 
mercial ballad  with  Porgie  Music.  .  .  .  the  complete  title  is  "I 
Don't  Know  Whether  To  Laugh  Or  Cry  Over  You."  .  .  .  Jeannette 
Davis'  Columbia  waxing  will  launch  the  song  when  it  is  released 
next  week.  ...  •  Seemingly  unaware  of  the  battle  of  the  Giants, 
(for  Color  TV  or  not,)  the  public  goes  blithely  along  demanding 
new  sets.  .  .  .  and  wisely  determined  to  worry  about  color  TV  only 
when  it  has  been  perfected  and  marketed. 

it      ir      it  •& 

•  •  •  ON  AND  OFF  THE  RECORD:— Capitol  has  another  good 
biscuit  cut  by  Ray  Anthony's  Band  in  "Sitting  By  The  Window"  flipped 
with  an  instrumental  rendition  of  "Dixie."  .  .  .  top  deck,  features  a  nice 
warbling  effort  by  Dick  Noel  with  support  by  the  Skyliners.  ...  •  Count 
Basie  bounces  back  into  the  limelight  with  a  Victor  disk  which  should 
get  plenty  of  juke  box  play.  .  .  .  platter  features  a  sort-of  combined  in- 
strumental-and-choral  version  of  "St.  Louis  Baby"  reversed  with  "Nor- 
mania,"  strictly  in  the  Basie  groove.  ...  •  After  nine  years  on  WAAT. 
Disk  Jockey  Dave  Miller,  moves  his  waxings  and  chatter  to  WPAT  where 
for  the  next  five  he'll  be  heard  five  hours  a  day,  seven  days  a  week.  .  .  . 
(Strictly  a  Miller-diller).  ...  •  Jerry  Wayne  should  add  to  his  laurels 
and  number  of  fans  with  his  latest  Columbia  waxing  of  "Send  Ten  Pretty 
Flowers"  with  the  rhythmic  "Blue  Ribbon  Gal."  .  .  .  with  backing  by  a 
choral  group  and  Hugo  Winterhalter's  bright  orchestral  accompaniment, 
this  one  is  labeled  HIT.  ...  •  Maestro  Johnny  Long  is  now  a  Colonel 
on  the  staff  of  Governor  (Louisiana)  Earl  K.  Long. 


PLUG  TUflES 


i  i 


Our  Latest  H  I  T 

ECHOES 


1  » 


LAUREL  MUSIC  CO. 

1619  BROADWAY         NEW  YORK  CITY 


Bing    Crosby,    Gracie  Fields, 
Sammy    Kaye,    Johnny  Des- 
mond, Jo  Stafford,  Doris  Day 
Are  All  On 

THE  LAST  MILE  HOME 

LEEDS  MUSIC  CORPORATION 


Making  Our  Debut  With  A  Hit! 

"A  NEW  SHADE  OF  BLUES" 

MAYPOLE  MUSIC  CO. 

22  F.  67th  St.        New  York  City 
Phone:  REgent  7-4477 


I  WISH  I  KNEW 

Should  step  right  out  in  front — 
Just  recorded  for  RCA-VICTOR 
by  DOLPH  HEWITT 

ADAMS,  VEE  &  ABBOTT,  Inc. 

216  S.  Wabash  Ave.        Chicago  4,  III. 


My  Heart  Goes  With  You 

by  Thomas  G.  Mtthai 
—  ♦         ♦  — 

JAMES  MUSIC,  Inc. 

1650  Broadway        Room  709        N.  T.  C 


Brand  New  Novelty! 

"If  I  Had  A 
Million  Dollars" 

(I  Would  Give  It  All  to  You) 

TONY  PASTOR'S 

Sensational  COLUMBIA  Record 
#38577 

RYTVOC,  Inc. 

1SSS  Broadway     New  York  19,  N.  Y. 


The  National  Daily  Newspaper  of  Commercial   Radio   and  Television 


VOL.  49.  NO.  60 


NEW  YORK.  FRIDAY,  DECEMBER  30,  1949 


TEN  CENTS 


NAME  KINTNER  PRESIDENT  OF  ABC  WEB 


Directors'  Strike  Off; 
Talks  Will  Continue 


The  proposed  strike  of  radio  and 
television  directors,  scheduled  for 
some  time  Saturday,  was  averted 
yesterday  when  network  represent- 
atives agreed  to  recognize  the  Ra- 
dio and  Television  Directors  Guild 
as  bargaining  agent  for  TV  floor 
managers.  Frederick  Bullen,  execu- 
tive secretary  of  the  New  York 
State  Board  of  Mediation,  prevailed 
upon  the  directors,  after  the  long- 
sought  recognition  had  been  grant- 
ed, to  postpone  the  possibility  of 
any  strike  until  January  31,  1950 
by  a  continuation  of  negotiations  on 

(Continued  on  Page  2) 


FCC  Withholds  Reply 
To  Para.  On  Transfer 


Washington  Bureau  of  RADIO  DAILY 

Washington— The  FCC  told  Para- 
mount Pictures  it  cannot  give  a 
quick  answer  on  the  Paramount  ap- 
plication for  transfer  of  the  licenses 
of  radio  and  television  properties 
owned  by  Paramount  affiliates  to 
the  new  United  Paramount  Thea- 
ters, Inc.  The  company  had  asked 
(Continued  on  Page  6) 

Ancthist  Company  Buys 
Two  Mutual  Programs 

The  Anahist  Co.,  Yonkers.  N.  Y., 
which  for  the  past  month  has  been 
sponsoring  "Counterspy"  over  ABC, 
announced  yesterday  the  sponsor- 
ship of  two  additional  network  pro- 
grams over  345  Mutual  stations. 

Effective  Jan.  1,  the  antihistimine 
(Continued  on  Page  2) 


Historical 

A  "History  of  Radio"  room  at 
the  Carnegie  Museum  in  Pitts- 
burgh wil!  be  started  on  January 
10  by  Walter  Evans,  president 
of  Westinghouse  Radio  Stations, 
Inc.,  during  the  KDKA  Day  pro- 
gram of  the  Pittsburgh  Radio  and 
Television  Club.  The  exhibit  will 
be  opened  to  the  public  during 
National  Radio  Week  next  No- 
vember. 


Top  Ten  Radio  News  Events  Of  1949 


RADIO  DAILY'S  selections  of  the  top  ten  radio  news 
events  of  1949  and  the  outstanding  network  broadcasts 
follows : 

1 —  Russia's  Atomic  Explosion 

2—  The  Atlantic  Pact. 

3 —  Devaluation  of  Foreign  Currency. 

4 —  U.S.  Treason  Trials. 

5 —  Communists  Take  China. 

6 —  Soviet  Clashes  with  Vatican  and  Tito. 

7 —  Labor  Strikes  for  Pensions. 

8—  Washington  "Five  Per  Centers." 

9 —  Unification  Hearings. 
10— The  "Veep"  and  his  Bride. 

Outstanding  Broadcasts 

CBS'  "Mind  In  the  Shadow"  Documentary. 
NBC's  "Living,  1949"  Series. 
ABC's  Documentary,  "The  Berlin  Story." 
Mutual's  Coverage  of  'World  Series,' 


Beecham  Is  Signed 
To  Record  For  Columbia 


Columbia  Records,  Inc.,  has  sign- 
ed Sir  Thomas  Beecham  to  an  ex- 
clusive recording  contract,  Edward 
Wallerstein,  president,  announced 
yesterday.  The  noted  British  con- 
ductor has  recorded  with  the  Col- 
umbia Symphony  Orchestra  in  the 
past  week  and  will  make  other  discs 
with  the  Royal  Philharmonic  Orch- 
estra when  he  returns  to  London. 


Chartoc  Takes  Post 

With  TV  Research  Firm 


Chicago  —  Appointment  of  Shep- 
ard  Chartoc  as  general  manager  of 
Jay  &  Graham  Research,  Inc.,  pub- 
lishers of  Videodex  Television  Re- 
ports, was  announced  by  Allan  V. 
Jay,  president.  The  new  executive 
post  was  created  in  the  firm's  recent 
expansion  to  19  cities. 

As  general  manager,  Chartoc  will 
(Continued  on  Page  3) 


Webs  Plan  Special  Pickups 
As  New  Year's  Eve  Features 


Catering  to  America's  desire  for 
gay  music,  light  chatter  and  exuber- 
ant spirit  on  New  Year's  Eve,  the 
major  webs  have  announced  pro- 
gramming plans  for  late  Saturday 
evening  continuing  through  the  ear- 
ly hours  of  Sunday  morning.  Dance 
music,  Times  Square  cut-ins  at 
Midnight  (EST),  and  remote  pick- 
ups from  major  cities  at  Midnight  in 
different  time  zones  across  the  na- 
tion will  be  the  order  of  the  day. 

NBC  will  observe  New  Year's  Eve 
with  the  usual  four-hour  dance  par- 
ade of  name  bands  across  the  coun- 


try, and,  as  an  added  fillip,  will  cut 
into  a  Times  Square  pick-up  at  mid- 
night and  will  pick-up  dance  music 
from  two  night  clubs  in  Paris  during 
the  course  of  the  evening. 

In  addition,  in  observance  of  the 
start  of  the  New  Year  and  a  new 
half-century,  NBC  has  planned  an 
extensive  series  of  special  programs 
devoted  to  an  analysis  of  the  past 
fifty  years  and  the  possibilities  of- 
fered by  the  next  fifty  years. 

"Voices  and  Events,"  an  hour- 
long  one-shot  to  be  broadcast  at 
(Continued  on  Page  6) 


Woods  Is  Elected 
Vice-Chairman 
Of  Board 


Robert  E.  Kintner,  execu- 
tive vice-president  of  the 
American  Broadcasting  Com- 
pany, yesterday  was  named 
president  of  the  network  and 
Mark  Woods  was  elected  vice- 
chairman  of  the  board  of  di- 
rectors, following  a  meeting 
of  the  board  in  New  York 
City.  Edward  J.  Noble  retains 

(Continued  on  Page  3) 

Craig  Sees  Good  Year 
For  Radio  And  Video 

"The  contention  made  in  the  early 
days  of  television  that  radio  was  on 
its  way  out"  has  been  refuted  by 
the  sale  of  10  million  radio  sets  this 
year,  according  the  John  W.  Craig, 
v-p  of  Avco  Manufacturing  Corpor- 
ation and  general  manager  of  the 
Crosley  Division.  Radio  sales  in 
1950  will  be  only  slightly  under 
those  of  the  past  year,  he  said,  with 
a  sound  market  of  some  six  million 
(Continued  on  Page  7) 

14  Of  ?.Q  Leaders  In  1948 
Still  At  Top,  Says  Nielsen 

The  latest  Nielsen  ratings  show 
that  14  of  the  top  20  evening  pro- 
grams last  year  are  still  in  the  up- 
r>er  brackets.  CBS  continues  to 
dominate  the  field  with  13  shows  in 
th»  top  20.  with  NBC  having  six  and 
ABC  one. 

The  first  five  in  the  ratings  for 
the  week  of  November  20-26  were, 
(Continued  on  Page  2) 


Deadline 

Columbus,  O. — A  deadline  of 
January  16,  1950  (or  entries  in  the 
14th  American  Exhibition  of  Edu- 
cational Radio  Programs  has 
been  announced  by  I.  Keith  Ty- 
ler, director  of  the  Ohio  State 
University  Institute  for  Education 
by  Radio,  which  sponsors  the 
yearly  exhibit.  Entries  should  rep- 
resent broadcasts  between  Ian, 
15,  1949  and  Ian.  16,  1950. 


RADIO  DAILY: 


Friday,  December,  30,  1949 

■71' '.° 


Vol.  49,  No.  60     Friday,  Dec  30,  1949  lOCts. 


JOHN    W.    ALICO  ATE 


Publisher 


FRANK    BURKE  :  Editor 

MARVIN    KIRSCH    :    Business  Manager 


Published  daily  except  Saturdays,  Sundays 
and  Holidays  at  1501  Broadway,  New  York, 
(18),  N.  Y.,  by  Radio  Daily  Corp.,  J.  W 
Alicoate,  President. and  Publisher;  Donald  M 
Mersereau,  Treasurer  and  General  Manager; 
Marvin  Kirsch,  Vice-President;  Chester  ft 
Bahn,  Vice-President;  Charles  A.  Alicof.te, 
Secretary.  Terms  (Postage  free)  United 
States  (other  than  California)  $10.00  one 
year;  California,  $15.00.  Foreign,  $15.00 
Address  all  communications  to  Radio  Dailv 
1501  Broadway,  New  York  (18).  N  V 
Phone  Wisconsin  7-6336,  7-6337.  7-6.V*R 
C?.'ble  address :  Radaily,  New  Ynrk 


WEST  COAST  OFFICES 
Allen   Kushner,  Manager 
S425  Hollywood  Blvd.        Phone:  Gladstone  K43K 

WASHINGTON  BUREAU 
Andrew  H.  Older.  Chief        6417  Dahlnneoa  Rd 
Phone:  Wisconsin  3271 
CHICAGO  BUREAU 
Hal  Tito.  Manager. 
612  N.  Michigan  Ave. 
Phone:  Superior  7-1044 
SOUTHWEST  BUREAU 
Paul  Glrard.  Manager 
Tower  Petroleum  Bldg.. 

Oallas,  Texas 
Phone:  Riverside  3518-9 

Entered  as  second  class  matter,  April  5, 
1937,  at  the  postofhce  at  New  York  V  Y., 
under  the  act  of  March  3,  1879. 


FINANCIAL 


—  (De 
NEW  YORK 


-ember  29) 
STOCK  EXCHANGE 


ABC   

Admiral  Corp. 
Am.  Tel.  &  Tel. .  . 

CBS  A   

CBS  B   

Philco   

Philcb  pfd  

RCA  Common 
RCA  1st  pfd.. 
Stewart-Warner  .  . 
Westinghouse 
Westinghouse  pfd. 
Zenith  Radio 


High 

8'/2 
l»y2 
1463/8 
28 

2734 
33 1/4 
84 
125/„ 
73  V2 
121/s 
32 1/4 
103  V, 

3  2  3/8 


Low 

83/8 
175/8 
146V4 
27l/2 
27V2 

323/4 

84 

121/2 
731/2 
12 

313,4 

103'/2 
32 


Close 
83/8 
175/8 
1463,8 

2734 
2734 

33 

84 

121/2 

731/2 

12 

32% 
1031/2 


Net 
Chg. 


% 

% 

+ 

V4 

+ 

Vz 

Vb 

Vi 

+ 

Vi 

Vi 

+ 

% 

NEW  YORK  CURB  EXCHANGE 
Hozeltine  Corp.  .  I6V2  I6V4  I6V2 
Nat.  Union  Radio       25/8      2'/2  2'/2 

OVER  THE  COUNTER 

Bid  Asked 

DuMont   Lab                               155,  16S/8 

Sfromberg-Carlson                         11 14  12'/2 

Anahist  Company  Buys 
Two  Mutual  Programs 

(Continued  from  Page  1) 

manufacturer  will  pick  up  the  tab 
"for  "The  Falcon"  and  on  Jan.  7  will 
commence  sponsorship  of  "True  or 
False,"  a  quiz  show. 

The  drug  maker  also  announced 
increased  expenditures  in  other  ad- 
vertising media.  Foote,  Cone  &  Beld- 
ing  is  the  agency. 


WANTED 

Totol  $70,000,  12  months,  on  control- 
ling interest  in  3  new  stations.  All  or 
any  part.  Interesting  proposition  Need 
active  managers 

Box  No   297,  RADIO  DAILY 
1501    Broadway,   New  York   18,   N.  Y 


Directors'  Strike  Off; 

Talks  Will  Continue 

(Continued  from  Page  1) 

wages,  hours,  seniority  and  vacation 
and  severence  pay. 

Nicki  Burnett,  executive  secretary 
of  the  New  York  local  of  the  Guild 
and  a  free  lance  director,  yesterday 
told  Radio  Daily  that  the  Guild 
sought  increases  in  minimum  pay 
for  all  members.  He  said  the  Guild 
was  asking  that  minimum  pay  for 
TV  directors  be  upped  to  $300  per 
week;  that  associate  directors  and 
floor  managers  be  raised  to  $200 
per  week;  and  that  AM  directors  be 
given  $200  per  week;  associate  AM 
directors  be  upped  to  $150  per  week; 
and  local  directors  (WCBS-WNBC 
etc.1  a  minimum  of  $100  per  week. 
Full  directors  in  both  AM  and  TV 
now  recieve  a  flat  $130  per  week 
minimum.  Floor  directors  and  asso- 
ciate directors  have  been  receiving 
a  $95  per  week  minimum  after  ten 
months  of  service. 

The  Guild  is  also  demanding  an 
eight-hour  work-day  for  floor  man- 
agers and  associate  directors  and  is 
seeking,  according  to  Burnett,  "to 
get  rid  of  the  kickback  on  directors' 
commercial  fees." 

It  has  been  customary  for  the  net- 
works to  deduct  25  per  cent  of  any 
commercial  fees  from  the  director's 
regular  salary  if  the  fee  exceeds 
$65.  Burnett  said. 

The  agreement  to  continue  nego- 
tiations until  January  31st  was 
reached  after  network  officials 
agreed  to  make  retroactive  to  Jan. 
1,  1950  any  pay  increase  which  is 
granted  Guild  members.  However, 
said  the  network  executives  in  at- 
tendance at  yesterday's  meeting  at 
CBS,  this  was  in  no  way  to  be  con- 
strued as  agreeing  to  a  pay  increase. 


14  Of  20  Leaders  In  1948 
Still  At  Top,  Says  Nielsen 

(Continued  from  Page  1 ) 

all  on  CBS  and  they  were:  Lux 
Radio  Theater  rating  28.1;  Arthur 
Godfrey's  Talent  Scouts,  22.3;  Jack 
Benny,  22.0;  My  Friend  Irma,  21.7 
and  Mystery  Theater,  18.6.  NBC's 
Fibber  McGee  and  Molly  followed 
in  sixth  place  with  18.9  and  Charlie 
McCarthy  with  17.9  on  CBS  was  in 
seventh.  The  top  ten  was  filled  out 
by  Day  in  the  Life  of  Dennis  Day 
on  NBC  at  16.6,  People  are  Funny 
on  NBC  with  15.4  and  Walter  Win- 
chell  on  ABC  with  16.4. 

Other  top  shows  were:  Amos  'n' 
Andy,  16.1;  You  Bet  Your  Life,  15.9 
Bob  Hawk,  15.7;  Horace  Heidt,  15.7 
Bob  Hope,  16.6;  Red  Skelton,  15.5 
Gene  Autry,  15.3;  Inner  Sanctum. 
14.9;  Mr.  District  Attorney,  14.8  and 
Bing  Crosby.  14.8. 

Weekday  shows  were  topped  by 
Arthur  Godfrey  with  a  10.4  rating. 

Programs  in  the  lop  20  a  year  ago 
not  included  in  this  report  were 
Duffy's  Tavern,  Phil  Harris- Alice 
Fave.  Big  Town,  Mr.  and  Mrs. 
North,  Stop  the  Music  and  Fred 
Allen.  Newcomers  were  You  Bet 
Your  Life,  Bob  Hawk,  Horace  Heidt. 
Red  Skelton,  Gene  Autry  and  Bing 
Crosby. 


Ed  Kahn  Of  WGN  Dies 
Following  Long  Illness 

Chicago  —  Ed  Kahn,  production 
manager  of  WGN,  died  here  at  his 
surburban  Wheaton  home  after  an 
illness  of  several  months.  He  was 
38  years  old.  He  had  been  associated 
with  WGN  since  1942. 

Ed,  whose  full  name  was  Edmund 
Franklin  Kahn,  was  an  accountant 
before  entering  radio  in  1937  in 
New  York  in  the  production,  office 
of  the  "We,  the  People"  program. 
Within  a  short  time  he  became  pro- 
duction supervisor  of  such  programs 
as  "Sky  Blazers,"  "Gangbusters" 
and  "Mr.  District  Attorney." 

Joining  the  WGN  staff  as  assistant 
production  manager  seven  years 
ago,  he  quickly  built  a  name  as 
outstanding  producer  of  mystery 
dramas.  Including  among  his  best 
known  shows  were  such  popular 
programs  as  "Mystery  Playhouse," 
"Crime  Files  of  Flamond"  and 
"County  Sheriff." 

Mr.  Kahn  is  survived  by  his 
widow,  Alice  and  three  children, 
Dennis,  9.  Judy.  6.  and  Sandra, 
aged  18  days. 

Christian  Science  services  were 
held  Tuesday  afternoon  in  Wheaton, 
followed  by  cremation  ceremonies. 


Will  Represent  WROL 

S.  E.  Adcock,  owner  of  WROL, 
Knoxville,  Tenn.,  announced  yester- 
day the  completion  of  arrangements 
with  Avery-Knodel,  national  repre- 
sentatives, to  represent  the  station 
in  the  New  York,  Chicago,  San 
Francisco  and  Los  Angeles  markets. 


J^end  i3i  r  t  lid  ay 
(jr*etin,a5  ^Jo  

December  30 
Bob  Hanson  Stanley  High 

Arthur  Kass  Vincent  Lopez 

December  31 
Bradford  Brown       Zeke  Canova 
Lester  Gottlieb  John  Kirby 

Ted  Myers 

January  1 

Norma  Jean  Nilson  Ted  Cott 

William  J.  Flynn  Rae  Ellbrock 

Edwin  F.  Goldman  A.  E.  Mickel 

Frank  Kettering  Boris  Morros 

January  2 
Bernardine  Flynn  Bill  Male 

Abner  J.  Greshler  Bill  Bradley 
Claude  Sweeten      James  Melton 

January  3 
Maxine  Andrews      Mary  Guldin 
Earl  Harper         Elinore  Knudson 
Lauretta  Hopton     Andrea  Marsh 
Murray  Jordan         C.  S.  Young 

January  4 
Marie  Houlahan        Gilson  Gray 
Pat  Kelly  Lester  Wolfe 

January  5 
Sylvia.  Ansen         Gilbert  Ralston 
Elanchc  Alcorn         Ruth  Folster 
Howard  A.  Chinn 


Bird  Dog 


This  cocker  usually  hunts  birds. 
But  here  she  is  casting  a  maternal 
eye  on  the  newly-hatched  phea- 
sants. She's  protecting  these  little 
birds. 

Advertisers  need  some  protec- 
tion, too,  in  tough,  competitive 
markets  like  Baltimore.  The  best 
protection  you  can  get  against 
competitors  is  a  strong  campaign 
on  W-I-T-H. 

The  cost  is  so  little!  And 
the  results  so  big!  You  get 
more  listeners-per-dollar  from 
W-I-T-H  than  from  any  other 
station  in  town.  So  call  in  your 
Headley-Reed  man  and  get  the 
full  W-I-T-H  story  today. 


Baltimore  3,  Maryland 

TOM  TINSLtV,  President 
Represented  by  Headler-Ree* 


Friday.  December  30,  1949 


RADIO  DAILY 


3 


Kintner  Heads  ABC;  Woods 
Is  Vice-Chairman  Of  Board 


KINTNER 


( Continued 

the  post  as  chairman  of  the  board. 

The  election  of  Kintner  to  the 
presidency  of  the  network  and  the 
elevation  of  Wood  to  vice  chairman 
took  the  trade  with  surprise. 

Kintner  assumes  the  duties  of  the 
network  presi- 
dent on  January 
1,  1950  at  which 
time  Woods  will 
undertake  his 
new  board  res- 
ponsibilities. 

Kintner,  40- 
years-of-age,  in 
his  new  post  will 
be  the  youngest 
president  of  a 
national  net- 
work; joined 
ABC  in  1944  fol- 
lowing his  dis- 
charge from  the 
Army.  Prior  to  entering  the  military 
service  he  had  been  a  reporter,  a 
Washington  correspondent  and  the 
co-author,  with  Joseph  Alsop,  of  a 
nationally  -  syndicated  Washington 
column.  He  was  discharged  from  the 
Army  as  a  Lieutenant  Colonel  after 
having  received  the  Legion  of  Merit 
for  distinguished  service. 

As  a  newspaper  reporter,  he  was 
a  member  of  the  editorial  staff  of 
the  New  York  Herald  Tribune.  He 
has  also  written  for  the  "Saturday 
Evening  Post"  and  is  the  author  of 
"Men  Around  The  President"  and 
"Washington  White  Paper." 

Woods  has  been  one  of  the  out- 
standing figures  in  the  radio  and 
television  field.  He  has  been  presi- 
dent of  ABC  since  its  inception  as  a 
separate  network  in  January,  1942. 
Prior  to  that,  he  had  been  assistant 
executive  vice-president  and  ad- 
ministrative officer  of  NBC,  then  be- 
came its  vice-president  and  treasurer 
before  his  election  to  the  Blue  Net- 
work post  in  1942. 

Woods  entered  the  radio  field  ear- 


from  Page  1 ) 

ly  in  the  1920's,  when  AT&T  set  up 
a  subsidiary  corporation  to  operate 
radio  station  WEAF,  now  WNBC. 
He  established  many  of  the  first  poli- 
cies of  network  commercial  broad- 
casting in  the  triple  capacity  of  fin- 
ancial officer,  assistant  secretary  and 
office  manager  of 
the  radio  sub- 
sidiary. 

In  announcing 
the  action  of  the 
ABC  board,  Mr. 
Noble  said: 

"In  his  new 
office,  Mr.  Woods 
will  be  enabled 
to  render  great- 
er service  to  our 
network  and  to 
our  affiliated  sta- 
tions by  being 
relieved  of  the 
WOODS  burden    of  ad- 

ministrative duties  and  given  wider 
scope  to  function  in  the  fields  of 
sales,  talent  and  programming.  The 
rapid  development  of  television  and 
the  continued  growth  and  expansion 
of  radio  broadcasting  make  it  imper- 
ative that  he  have  more  time  to  de- 
vote to  the  broader  problems  of  ra- 
dio and  television,  sales  and  pro- 
gramming." 

Woods  Praises  Kintner 
Mr.  Woods,  announcing  the  elec- 
tion of  Kintner  as  president  of  the 
network,  said: 

"Mr.  Kintner  has  established  him- 
self as  an  outstanding  executive  of- 
ficer in  the  radio  and  television  field. 
He  has  brought  to  our  network  a 
new,  young,  and  vigorous  trend  of 
thought  and  operation  which  has 
made  the  American  Broadcasting 
Company  an  outstanding  factor  in 
radio  and  television.  I  am  confident 
that  under  his  administration  the 
network  will  continue  the  sustained 
progress  which  has  marked  it  since 
its  organization." 


Chartoc  Takes  Post 

With  TV  Research  Firm 


(Continued  from  Page  1) 

coordinate  all  phases  of  the  Video- 
dex    quantitative    and  qualitative 
■     audience  ratings  and  television  pro- 
gram analysis  service. 

A  former  New  Yorker,  Chartoc 
came  to  Chicago  in  1943  as  Midwest 
f  director  of  press  information  for 
OBS.  He  was  also  appointed  direc- 
tor of  special  events  and  education. 
In  1946,  he  organized  the  syndicated 
package  firm  of  Chartoc-Colman 
Productions,  and  later  became  ra- 
dio and  television  director  of  Bu- 
chanan Company  in  Chicago. 

Jay  &  Graham  Research,  Inc.,  be- 
gan operations  in  Chicago  during 
September,  1948,  with  an  intensive 
analysis  of  television  viewing  habits 
by  the  diary  panel  method.  Addi- 
tional panels  were  established  in 
New  York  last  March  and  Los  An- 


Cable-Car  Greeting  Wired 
From  S.  F.  To  INS  Clients 


International  News  Service  clients 
received  an  unusual  special  service 
Christmas  Eve — a  musical  and  pic- 
torial holiday  greeting  on  their  tele- 
type machines.  Sent  from  INS'  San 
Francisco  bureau,  the  greeting  was  a 
picture  in  teletype  characters  of  a 
typical  Bay  City  cable  car  and  be- 
neath it,  a  fancifully  formed  "Merry 
Xmas."  The  picture  and  greeting 
were  preceded  and  followed  by  the 
teletype  bells,  usually  used  to  signal 
bulletins  and  flashes,  ringing  out  the 
rhythm  of  "Jingle  Bells." 


geles  in  June.  In  the,  last  three 
months,  panels  have  been  extended 
to  Baltimore,  Boston,  Buffalo,  Cin- 
cinnati, Cleveland,  Columbus,  Day- 
ton, Detroit,  Milwaukee,  New  Ha- 
ven, Philadelphia,  Pittsburgh,  Sche- 
nectady, St.  Louis,  Toledo  and 
Washington. 


He  Doesn't  Let  It  Grow 
Under  His  Feet 

Manicuring  the  lawn  with  a  mechanized  mower  or  trim- 
ming the  ears  off  a  "shilly-shallying  fuzzy-duzzy."  he  is 
a  tireless  worker  who  cuts  through  grass  and  the  complex- 
ities of  big  government  with  equal  facility. 

As  a  widely  listened-to  network  news  commentator,  he 
brings  his  intense  energy  to  bear  nightly  on  '"the  top 
of  the  news  as  it  looks  from  Washington."  His  aggressive 
reporting  has  built  a  weekly  audience  estimated  at 
13,500,000,  great  numbers  of  whom  regard  him  with 
esteem  akin  to  religious  fervor. 

Currently  sponsored  on  more  than  300  stations,  his 
broadcast — the  Fulton  Lewis,  Jr.  program — is  the  original 
"news  co-op."  It  offers  local  advertisers  network  prestige 
at  local  time  cost,  with  pro-rated  talent  cost. 

Since  there  are  more  than  500  MBS  stations,  there  may 
be  an  opening  in  your  city.  If  you  want  a  ready-made 
audience  for  a  client  lor  yourself),  investigate  now. 
Check  your  local  Mutual  outlet  —  or  the  Co-operative 
Program  Department.  Mutual  Broadcasting  System, 
1440  Broadway,  NYC  18  (or  Tribune  Tower, Chicago,  11). 


4 


RADIO  DAILY 


Friday,  December  30,  1949 


COAST-TO-  COAST 


Dick  Haymes  Emcees 

Milwaukee,  Wis. — "Our  Christmas 
Stocking,"  a  special  holiday  program 
starring  Dick  Haymes,  was  aired  at 
3:00  p.m.  on  Christmas  Day  over 
WISN.  Haymes  starred  in  the 
Christmas  fantasy,  "Mr.  Stone  And 
The  Christmas  Angels,"  during  the 
program.  He  also  acted  as  Master  of 
Ceremonies.  Musical  entertainment 
was  provided  by  Lyn  Murray  and 
his  chorus,  Russ  Morgan,  David 
Rose,  Bob  Eberly,  Helen  Forrest, 
The  Page  Cavanaugh  Trio,  Monica 
Lewis,  Carmen  Cavallero,  the  Three 
Suns  and  Eddie  Howard. 

Benefit  Party 

Wichita,  Kans.  —  Radio  station 
KFH  and  KFH-FM,  in  cooperation 
with  the  Salvation  Army  and  the 
Wichita  Amvets,  sponsored  the  first 
annual  Christmas  program  and 
party  for  1,500  under-privileged 
children  here.  The  party  was  held 
in  the  9th  floor  auditorium  of  the 
KFH  Building  and  ran  from  2  to  4 
p.m.  Christmas  Eve.  The  kiddies, 
who  began  filling  the  lobby  at  nine 
in  the  morning,  were  entertained  by 
a  puppet  show,  a  magician,  boy  ac- 
cordianist,  and  many  other  acts. 

New  Year's  Event 

Hartford,  Conn. — The  publisher  of 
the  Hartford  Courant,  John  R.  Reite- 
meyer,  will  broadcast  a  New  Year's 
message  over  WDRC,  Dec.  31.  His 
message  will  be  heard  during  the 
regular  Hartford  Courant  newscasts 
over  WDRC  at  6:05  and  11:05  p.m. 
that  night. 

Sen.  Johnson  To  Speak 

Washington  —  Senator  Edwin  C. 
Johnson,  chairman  of  the  Senate  In- 
terstate Commerce  Committee  and 
key  man  on  Capitol  Hill  on  radio 
matters,  will  be  the  featured  speaker 
at  the  FCC  Bar  Association  dinner 
the  night  of  January  12.  The  annual 
dinner  will  honor  the  members  of 
the  FCC. 


NEW 


on  the  Air! 

NEWS 

That's  Fair! 

Listen  to 

FRANK  EDWARDS 

Starting  January  2 
Coast-to-Coast 
Mutual  Network 
10  P.M.,  EST 

Sponsored  by 

AMERICAN 
FEDERATION  OF  LABOR 


Man  Abont  Manhattan.  .  .  ! 

•  •  •  FRIDAYDREAM1NG:  Ralph  Edwards  readying  both  oi 
his  shows  ("Truth  or  Consequences"  and  "This  is  Your  Life")  for  teevee. 
.  .  .  Lowell  Thomas,  still  on  crutches  from  his  Tibetan  accident,  vaca- 
tioning at  Lake  Placid.  .  .  .  Sammy  Kaye  looking  for  a  new  male  vocalist 
to  replace  Don  Cornell,  who  is  now  on  his  own  but  still  under  Kaye's 
management.  .  .  .  When  Irving  Berlin  was  interrupted  while  singing 
"Alexander's  Ragtime  Band"  on  "Stop  the  Music"  recently,  he  said  to 
Bert  Parks:  "After  39  years,  it's  about  time!"  .  .  .  Morey  Amsterdam 
mulling  another  B'way  fling  as  producer-star.  .  .  .  Mercedes  McCambridge, 
fresh  from  her  film  triumph  in  "All  the  King's  Men."  pinch-hitting  for 
Elspeth  Eric  on  "Young  Dr.  Malone,"  while  latter  vacations  in  Bermuda. 
.  .  .  Sid  Paul,  one  of  our  favorite  ether  emoters,  landed  the  lead  on  a  new 
WMCA  documentary.  .  .  .  Jimmy  Blaine,  vocalist  on  "Stop  the  Music," 
doubles  at  nite  as  a  staff  announcer  at  ABC.  .  .  .  Aside  to  Bill  Slater: 
Did  you  see  P.  24  of  the  current  Television  Guide?  .  .  .  John  Tillman 
readying  an  article  on  video  fluffs.  .  .  .  Meade  Davidson,  WWRL  news- 
caster, seriously  ailing.  .  .  .  Jack  Gilford  has  taken  over  one  of  the 
comedy  leads  in  the  forthcoming  B'way  revue,  "Alive  and  Kicking." 
.  .  .  One  line  description  of  "Samson  &  Delilah"  from  Herb  Sheldon: 
"It's  about  a  longhair  who  gets  clipped." 

ft       ft       it  ft 

•  •  •  SHORT  STORY:  Merle  Abner,  of  WLW's  Swanee 
River  Boys  quartet,  recently  bought  himself  a  Crosley  car.  He 
had  no  garage  for  the  car.  So  he  bought  a  tent.  On  Christmas  Eve 
the  car  was  stolen.  So  was  the  tent.  Marking  prob'ly  the  first 
time  a  car  and  garage  have  ever  been  stolen  on  a  package  basis. 
Next  day  the  car  was  recovered.  The  garage,  however,  has  disap- 
peared without  a  trace. 

ft        ft        ft  ft 

•  •  •  Taking  advantage  of  one  of  the  greatest  natural  exploitation 
stunts  of  the  year,  20th  Century-Fox's  Alfred  Palca  will  blanket  the 
nation's  New  Year's  Eve  (via  some  L094  stations)  with  one-minute  spots 
heralding  the  coming  year  on  behalf  of  their  new  picture,  "Twelve 
O'Clock  High."  The  spot  announcement,  now  being  shipped  to  every 
state  in  the  union,  breaks  up  the  plug  for  the  film  with  ten-second  breaks 
to  announce  the  time  left  before  midnight.  As  it  gets  close  to  the  final 
moment,  the  announcer  calls  off  the  seconds  in  fractions  of  the  minute, 
winding  up  with  "It's  Twelve  O'Clock  High!  Happy  New  Year!" 

ft         ft         ft  ft 

•  •  •  OUR  HAT'S  OFF  DEP'T:  Comedienne  Kay  Murtah's 
guffawmance  in  "Texas,  Li'l  Darlin'."  .  .  .  Herb  Sheldon's  monthly 
sales  letter  which  acts  as  a  liaison  between  his  time  salesmen,  the 
sponsor-to-be  and  the  program  itself.  .  .  .  Bob  Stevens'  production, 
direction,  casting  and  editing  of  OBS'  "Suspense"  and  "Romance." 
.  .  .  Ruth  Webb's  thrush  ing  at  the  Nightcap. 

ft        ft        ft  ft 

•  •  •  David  O.  Alber  Associates.  Inc..  with  Gene  Shefrin  as 
account  exec,  have  been  retained  by  the  Children's  Council,  Inc.,  oi 
Westchester,  in  connection  with  their  "Cinderella  Ball"  to  be  held  in 
May  to  raise  funds  for  underprivileged  Westchester  youngsters  to 
summer  vacation  at  Camp  Loyaltown,  Hunter,  N.  Y.  Publicity  firm, 
incidentally,  recently  copped  first  place  among  independent  radio 
publicity  offices  in  two  radio  editor  polls. 

ft        ft         ft  ft 

•  •  •  SMALL  TALK:  Jim  (BMI)  Cox's  face  is  still  red. 
Some  of  the  fine  water  colors  he  picked  out  for  his  Christmas  cards 
were  by  an  artist  named  James  W.  Cox,  and  he's  still  being  fibbed 
about  it.  .  .  .  Roger  Price  on  the  Arthur  Lesser  show  tonite.  .  .  . 
James  Monke  has  joined  the  cast  of  "Road  of  Life." 


SMI  FRBnCISCO 


By  NOEL  CORBETT 

TV  disc  jockey  Del  Courtney  had 
an  impressive  list  of  guests  for 
his  opening  KPIX  show.  Herb  Caen, 
who  writes  books  about  San  Fran- 
cisco; Joe  Louis,  who's  here  to  box 
a  former  sparring  partner;  Dude 
Martin,  who's  a  hillbilly  with  a  hep 
band;  Leighton  Noble  and  Eddie 
Fitzpatrick,  ork  leaders,  helped  to 
spark  thing?  up. 

KFRC's  Bill  Nietfeld  and  Harrison 
Wooley  arranged  a  special  Christ- 
mas party  for  orphans  at  the  Press 
Club  December  20. 

Bill  Andrews,  KNBC  salesman  is 
in  his  25th  year  of  radio.  He  started 
on  KLX  in  Oakland;  later  went  to 
NBC  at  111  Sutter;  announced  "One 
Man's  Family";  went  to  Hollywood 
as  NBC's  night  manager;  served  as 
flight  operator  in  the  Ferry  Com- 
mand, then  back  to  NBC  in  San 
Francisco. 

WJR  Distributes  Bonuses 

Detroit — WJR  employees  received 
a  Christmas  bonus  of  lOpercentof  the 
annual  staff  salary  this  year  keeping 
intact  a  policy  of  year-end  bonuses 
inaugurated  fifteen  years  ago,  Harry 
Wismer,  Goodwill  Station  general 
manager,  revealed  yesterday.  Since 
1934  WJR  staff  members  have  re- 
ceived year-end  bonuses  based  on  a 
percentage  of  their  annual  staff 
wages. 

Hollywood's  New 

(■TRY  CLUB 
HOTEL 

•  The  Country  Club  Hotel  occu- 
pies a  magnificent  location  in 
the  heart  of  the  exclusive  Wil- 
shire  residential  district . . .  ad- 
jacent to  Wilshire  Country 
Club  and  overlooking  the  ex- 
panse of  its  gorgeous  fairways 
and  greens. 

•  Rates  from  $6.00  up.  Sin- 
gle Kitchenette  Apart- 
ments Available  by  Week 
or  Month. 


COUNTRY  CLUB 


445  North  Rossmore  Avenue  (Vine  St.) 
Hollywood  4,  Calif. 

Telephone:  HOIIywood  9-2701 


o  « 


Better  start 
doing  this  to  part  of 
your  money 


You  know  how  money  is! 

Today  it's  in  your  hand,  and  the  next 
day  it  isn't! 

A  lot  of  people,  however,  have  found 
an  excellent  way  to  make  certain  they 
will  have  money  when  they  need  it  most. 

They  salt  away  part  of  their  pay  each 
week  in  U.  S.  Savings  Bonds  through  the 
Payroll  Savings  Plan  where  they  work. 

They  know  that  saving  this  way 
assures  them  of  the  money  for  a  down 
payment  on  a  new  home  ...  a  new  car 
...  or  retirement  when  the  time  comes. 

Furthermore,  in  ten  years  they  get 
back  $4  for  every  $3  invested  in  U.  S. 
Savings  Bonds. 

Why  don't  YOU  start  saving  money  regu- 
larly and  automatically  where  you  work, 
or  at  your  bank  through  the  Bond-A- 
Month  Plan? 

Automatic  saving  is 
sure  saving  — 

U.S.  Savings  Bonds 


This  space  contributed 
by  RADIO  DAILY. 


RADIO  DAILY: 


Friday.  December  30.  194J 


Webs  Plan  Big  New  Year's  Eve; 
N.Y.C.  Indies  Also  Going  'All-Out* 


(Continued  from  Page  1) 

1:30  p.m.  on  Saturday  afternoon, 
will  feature  a  roundup  of  the  news 
events  of  the  first  fifty  years  of  the 
century  backed  up  by  recorded  com- 
ments by  the  outstanding  news  per- 
sonalities of  the  era.  James  Fleming 
will  edit  and  narrate  the  special 
program. 

Other  special  programs  over  the 
week-end  include:  on  Saturday,  at 
2:30  p.m.,  "Boys  Town,  Italy"  which 
will  feature  Alchide  di  Gasperi, 
Premier  of  Italy,  Myron  Taylor,  U.S. 
Envoy  to  the  Vatican,  and  Gen. 
Mark  Clark;  at  3:00  p.m.,  "Armed 
Forces  Across  the  International  Date 
Line"  a  series  of  armed  forces  pick- 
ups from  Tokyo  and  Guam;  and  at 
3:30  p.m.,  "Forecast — 1950,"  a  special 
program  narrated  by  Robert  Trout 
which  will  be  made  up  of  around- 
the-world  news  pickups  from  NBC 
foreign  and  domestic  news  bureaus. 
Special  'Round  Table'  Set 

On  New  Year's  Day,  NBC  plans  a 
special  University  of  Chicago 
"Round  Table"  program  which  will 
review  the  half  century  just  passed 
and  will  predict  some  possible  dev- 
elopments during  the  next  fifty 
years.  Also  the  web  will  gather  to- 
gether ten  of  the  nation's  outstand- 
ing newsmen  for  a  review  entitled 
"Voice  of  the  Press"  of  the  half 
century  passed  and  a  prediction  of 
possible  headlines  during  the  half 
century  to  come  .This  program  fea- 
tures such  journalists  as  Roy  Rob- 
erts, Whitelaw  Reid,  Virgil  Pinkley, 
William  H.  Hessler  and  Wright 
Bryan.  "Round  Table"  will  be  heard 
at  1:30  p.m.  and  "Voice  of  the  Press" 
will  air  at  1  p.m.  All  times  are  East- 
ern Standard. 

Mutual  will  start  its  "Dance  Par- 
ade" at  11  p.m.  (EST)  with  remote 
pickups  from  New  York  hotels  fea- 
turing name  orchestras  and  will  cut 
into  a  Times  Square  pick-up  at  11:55 
p.m.  From  that  time  on  through  the 
early  morning  hours  MBS  will  fol- 
low Father  Time  through  the  time 
zones  ending  up  at  4  a.m.  with  a 
pick-up  from  Hawaii  featuring  the 
music  of  Niumalu  Hozl. 

Between  the  hours  of  11  p.m.  and 
4  a.m.,  Mutual  will  broadcast  the 
music  of  Guy  Lombardo,  Ray  An- 
thony, Emil  Coleman,  Hal  Mclntyre, 
Art  Waner,  Ray  McKinley,  Dick 
Jurgens,  Lawrence  Welk,  Freddie 
Nagle,  Jimmy  Palmer,  Xavier  Cu- 
gat  and  Mr.  Hozl. 

ABC  Features  Bands 

ABC  has  planned  a  similar  even- 
ing and  early  morning  program  of 
dance  music  complete  with  the 
Times  Square  cut-in  at  Midnight.  In 
addition,  the  web  will  broadcast  a 
special  pre-game  broadcast  from 
New  Orleans  at  the  Sugar  Bowl 
Dinner.  This  show  will  be  emceed 
by  sportscaster  Harry  Wismer  and 
will  feature  interviews  of  sports 
personalities  present  at  the  dinner. 

Music-wise,  ABC  will  offer  listen- 
ers the  orchestras  of  Hal  Wayne, 
Frankie  Masters,  Henry  Busse,  Jack 


Nye,  Buddy  Clark,  Dick  Jurgens 
and  Leighton  Noble.  San  Francisco 
will  be  the  termination  point  of 
ABC's  cross  country  trip  in  pursuit 
of  the  turn  of  the  mid-century. 

CBS  will  present  a  cross  country 
"Dancing  Party"  featuring  the  music 


Brief  Encounter 

One  of  the  shortest  spon- 
sored shows  on  radio,  a  de- 
scription of  the  stroke  of  mid- 
night in  Times  Square,  to  be 
heard  over  WOR  from  12- 
12:03  a.m.  on  Jamiary  1  will 
be  bankrolled  by  the  Eveready 
division  of  National  Carbon 
Co.  The  three  minutes  will 
also  be  used  to  describe  the 
lighting  of  a  huge  spotlight 
advertisement  being  placed  in 
Times  Square  by  Eveready. 


of  a  large  variety  of  name  bands 
from  key  cities  throughout  the  na- 
tion. 

On  New  Year's  Day,  highlighting 
the  turn  of  the  half-way  mark  of 
the  20th  Century,  CBS  will  present 
a  special  program,  sponsored  by 
Chevrolet.  Entitled  "Mid-Century," 
this  show  will  bring  together  in 
New  York  the  chiefs  of  CBS  news 
bureaus  throughout  the  world  for 
an  analysis  of  the  state  of  civiliza- 
tion as  it  enters  1950.  Edward  R. 
Murrow  will  chair  the  discussion 
which,  in  addition  to  the  foreign 
bureau  heads,  features  Eric  Severeid 
and  Larry  Leseur. 

Indies  Announce  Plans 

A  nostalgic  glance  at  1949  will  be 
given  by  several  independent  sta- 
tions in  reviews  of  top  news  events 
and  music  from  the  year.  WLIB  will 
begin  bright  and  early  on  The  House 
That  Jack  Built  show  from  7  to  10 
a.m.  with  the  top  tunes  of  the  year. 
Following  this  on  the  same  station 
from  10  to  11  a.m.  will  be  music 
from  the  theater  during  1949. 

Music  composed  since  1900  will 
come  in  for  consideration  on 
WQXR's  Our  Musical  Heritage  Ser- 
ies from  8:05  to  10  p.m.  beginning 
on  New  Year's  Night.  WQXR  will 
present  other  compositions  of  this 
century  in  further  programs  each 
Wednesday,  Saturday  and  Sunday. 

A  round-the-clock  feature  which 
began  this  week  and  continuing  un- 
til New  Year's  Day  are  greetings 
from  MGM  stars  such  as  Lena 
Home,  Gene  Kelly,  Frank  Sinatra 
and  others  heard  on  station  breaks 
over  WMGM. 

Another  backward  glance  at  1949 
is  the  WOR  program  highlighting 
the  ten  top  news  stories  of  the  year 
as  compiled  by  the  United  Press. 
Earl  Johnson,  v-p  and  general  man- 
ager for  UP,  will  narrate  on  the 
broadcast  from  10:15  to  10:45  a.m. 
with  assists  from  WOR  newscasters 
and  Bernard  Baruch. 

A  similar  review  of  1949  news  will 
be  broadcast  in  Italian  by  WHOM 
from  4: 30  to  5  p.m.  While  this  is  the 
feature  presentation  of  the  station, 


other  broadcasts  with  a  New  Year 
theme  will  be  carried  in  Polish, 
Jewish,  Spanish  and  German. 

In  honor  of  the  day  itself  with  no 
glance  in  either  direction  will  be 
greetings  from  WOR  personalities 
heard  from  8  to  9  a.m.  in  the  morn- 
ings. Greetings  from  WOR-TV  stars 
will  be  broadcast  from  12  to  12:30 
p.m.  on  January  1. 

WQXR  will  air  Volume  II  of  "I 
Can  Hear  It  Now"  on  the  first  day 
of  1950  with  sounds  and  voices 
which  made  history  since  1945 
taking  the  spotlight. 

WNEW  To  "Crystal  Gaze" 

WNEW  will  go  crystal  gazing  on 
a  program  titled  Calling  the  Future 
to  be  heard  from  5  to  5: 30  p.m.  on 
January  1.  Allyn  Edwards  will  place 
calls  to  leaders  in  all  walks  of  life 
and  interview  them  about  their 
prophecies  of  things  to  come. 

Other  programs  include  a  New 
Year's  message  by  the  Rev.  Carl 
Chworowsky  of  the  Unitarian 
Church  in  Brooklyn  at  9:45  p.m.  on 
WEVD. 

The  whole  half-century  will  be 
s:anned  on  a  WVNJ  review  to  be 
broadcast  from  7:35  to  8:30  p.m.  Hit 
songs  of  1949  will  be  carried  by  the 


FCC  Withholds  Reply 
To  Para.  On  Transfer 


(Continued  from  Page  1) 

for  in  a  letter  written  last  week 
for  a  Commission  iokay  by  Jan.  1 
for  the  assignment  of  the  control  of 
Balaban  and  Katz  stations  in  Chi- 
cago (WBK1B  and  WBIK)  and 
WSMB-FM,  New  Orleans,  to  the 
new  theater  company. 

In  the  case  of  the  New  Orleans 
stations,  Paramount  asked  for  Com- 
mission approval  for  the  transfer  of 
control  of  50  per  cent  of  the  stock 
of  Paramount  Richards  Theaters, 
Inc.,  which  controls  50  per  cent  of 
the  stock  of  WSMB,  Inc.,  from  Pa- 
ramount Pictures  to  United  Para- 
mounted  Theaters,  Inc.,  and  a 
transfer  of  the  'other  50  per  cent  of 
Paramount  Richards  Theaters,  Inc., 
from  E.  V.  Richards,  Jr.,  to  United 
Paramount  Theaters.  The  stations 
were  held  equally  by  Paramount 
Pictures  and  Paramount  Richards, 
but  will  be  turned  over  entirely  to 
United  Paramount  Theaters. 

The  transfers  are  pursuant  to  the 
Paramount  consent  decree  in  the 
Government  anti-trust  suit. 


station  in  a  program  from  10  to 
10:30  p.m.  WWRL  will  also  banner 
hit  songs  on  New  Year's  Eve  from 
10: 15  to  Midnight. 


£    •  faces  •  facts  •  figures  •  wins  • 
u 
o 


AMERICANS, 
SPEAK  UP! 

10:45-1 1:00  P.  M. 
MONDAY 


A  series  of  inspiring,  informative 
talks  by  prominent  Americans. 
These  excellent  public  service  pro- 
grams are  available  for  sponsor- 
ship on  WINS.  Variety  says: 
"Commercial  Possibilities  Are 
Good." 


WINS 


50KW  N  E  W  YORK 


CROSLEY  8R0A0C ASTING  CORPORATION 


Section  of  RADIO  DAILY.  Friday.  December  30.  1949  —  TELEVISION  DAILY  is  fully  protected  by  register  and  copyright 


NEAR  4,000,000  SETS  AT  YEAR  END 


T€L€  TOPICS 


1 


1 


A  FTER  SEEING  Dr.  Franz  Polgar's  amaz- 
**  ing  demonstration  on  the  Godfrey 
show  Wednesday  nite,  we  regretted  that 
we  had  missed  the  hypnotist's  own  short- 
lived stanza  on  CBS.  On  the  Chesterfield 
show,  Polgar  gave  cards  to  five  members 
of  the  cast.  After  reading  the  cards  for 
two  minutes  or  less,  two  of  them,  musi- 
cians Sy  Schaeffer  and  Lee  Irwin,  fell 
asleep.  There  was  no  doubt  that  they  were 
completely  under  and  their  reactions  to 
two  post-hypnotic  suggestions  were  most 
interesting.  While  we  were  watching  the 
act  we  thought  that  Schaeffer  and  Irwin 
had  been  hypnotized  previously  by  Polgar 
and  that  their  reaction  to  the  cards  was 
in  itself  the  result  of  this  previous  hyp- 
nosis. We  checked  with  some  folks  at 
CBS  and  with  Polgar  himself  yesterday 
and  learned  that  our  suspicions  were  un- 
founded. Polgar  said  he  has  passed  out 
the  cards  to  fifty  students  who  were  total 
strangers  to  him  and  has  had  perhaps  35 
of  them  go  under.  He's  still  under  con- 
tract to  Trimount  Clothes,  he  said,  but 
he  received  several  offers  for  guest  shots 
yesterday  as  a  result  of  his  appearance 
with  Godfrey. 

• 

THE  RIVALRY  between  NBC  and  CBS 
■  has  been  extended  now  to  the  field 
of  grand  opera.  Early  yesterday  morning 
our  Western  Union  teletype  started  click- 
ing with  a  wire  inviting  us  to  see  Opera 
Television  Theater's  "Carmen"  on  CBS 
Jan.  1  and  right  behind  it  came  a  message 
from  NBC  inviting  us  to  a  press  confab 
Tuesday  on  the  NBC  opera  series  which 
kicks  off  Jan.  14  with  Kurt  Weill's  "Down 
In  The  Valley."  Marion  Bell  and  William 
McGraw  will  sing  the  principal  roles  in 
"Valley,"  supported  by  Ray  Jacquemot  and 
Kenneth  Smith.  The  work  will  be  staged 
by  Charles  Polacheck  and  conducted  by 
Peter  Herman  Adler.  .  .  .  "Mid-Century," 
to  be  sponsored  on  CBS-AM  by  Chevrolet 
Jan.  1  will  be  repeated  that  nite  as  a 
TV  sustainer.  .  .  .  KING-TV,  Seattle,  and 
KFMB-TV,  San  Diego,  have  signed  with 
Telenews-INS  for  daily  newsreel  service. 
• 

^BS  PULLING  OUT  ALL  STOPS  for  the 
^  Ken  Murray  show,  will  do  a  special 
pickup  from  its  39th  Street  theater  for  a 
half-hour  preceding  the  preem  Jan.  7. 
Twill  be  one  of  those  Hollywood-type 
previews  with  Faye  Emerson,  Robert  Q. 
Lewis  and  Doug  Edwards  handling  emcee 
chores.  .  .  .  Philadelphia's  Mummers  Pa- 
rade will  be  scanned  by  WFIL-TV  with 
Petrol  Corp.  picking  up  the  tab  for  Cities 
Service.  Jim  Felix  and  Dale  Park  will  be 
behind  the  mike  and  Herb  Horton  will 
direct.  .  .  .  Colgate-Palmolive-Peet  has 
signed  a  52-week  renewal  for  its  portion 
of  "Howdy  Doody"  on  24  NBC  inter- 
connected stations.  Ted  Bates  is  the 
agency. 


Craig  Sees  Good  Year 
For  Radio  And  Video 


(Continued  from  Page  1) 

home  receivers  and  at  least  three 
million  auto  sets  predicted. 

In  his  year-end  statement,  Craig 
declared  that  radio  manfacturers 
having  fresh  designs  and  features 
will  continue  to  find  good  markets. 

In  1950,  "television  will  continue 
as  the  nation's  fastest  growing  in- 
dustry," Craig  reported.  He  esti- 
mated that  the  demand  for  sets  in 
recent  months  will  extend  into  the 
Spring,  although  there  is  likely  to 
be  a  slackening  during  the  summer 
months  as  in  1949.  "The  industry 
should  sell  around  3,200,000  sets"  in 
the  year,  he  added. 

One  of  the  factors  in  TV  which 
will  help  create  demands  will  be 
new  designs  and  improvements. 
Craig  went  on  to  say.  "Up  to  the 
present,  for  example,  television  cab- 
inet styling  has  simply  imitated 
radio.  We  believe  at  Crosley  that 
television  should  have  i"  own  dis- 
tinct design,  recognizing  that  tele- 
vision is  a  theater  in  the  home." 

The  1950  line  of  Crosley  receivers. 
Craig  noted,  will  present  "a  pro- 
scenium arch  screen  in  curved  bow- 
front  cabinets  which  simulate  an 
attractive  stage." 

Shorter  picture  tubes  will  enable 
the  manufacturer  to  provide  larger 
screens  in  the  same  size  cabinet, 
the  Crosley  official  said.  "This  year 
probably  will  see  the  12  V2  inch  tube 
replace  the  10-inch  tube  in  top  sales 
volume." 


NBC  Courier 

When  Mayor  William  C'Dwyer 
and  Mrs.  O'Dwyer  arrived  at 
Newark  Airport  last  night,  hiz- 
zoner  carried  under  his  arm  a 
can  of  film.  "Give  this  to  some 
NBC  man,"  said  he. 

Seems  that  when  Harry  Walsh. 
NBC  cameraman,  filmed  the  de- 
parture of  the  newlyweds  from 
Miami  for  later  use  on  NBC-TV, 
he  could  find  no  messenger  at 
plane  time.  The  city's  Chief  Ex- 
ecutive very  graciously  volun- 
teered to  lug  the  celluloid  back 
to  his  city  and  his  public. 


DuM,  Holiday  Show 
Raises  Polio  Funds 


More  than  $178,000  has  been  re- 
ceived yesterday  for  the  Eastern 
Area  Sister  Kenny  Institute  as  a  re- 
sult of  the  DuMont  web's  five-hour 
Christmas  Party  last  Sunday  night, 
with  donations  still  coming  in. 

According  to  officials  of  the  Sister 
Kenny  Foundation  the  goal  of  $250,- 
000  set  for  the  show  will  be  surpas- 
sed. Gifts  received  thus  far  ranged 
from  50  cents  to  $5,000.  With  a 
breakdown  still  to  be  made,  several 
gifts  of  $5,000  each  are  already  listed 
and  seven  or  eight  of  $1,000  each 
have  been  tabulated,  DuMont  said. 

The  all-star  show  was  emceed  by 
Morey  Amsterdam,  assisted  by  Don 
Russell.  Twenty-five  telephone  op- 
erators were  on  duty  until  an  hour 
after  the  show  went  off  the  air. 


Receiver  Production  Increase 
Of  75%  Planned  By  W'house 


Sunbury,  Pa.— Westinghouse  TV 
receiver  output  will  be  increased  by 
75  per  cent  during  1950,  F.  M.  Sloan, 
manager  of  the  home  radio  division, 
said  in  a  year-end  report  released 
today.  Manufacturing  facilities  at 
the  firm's  seven-and-a-half  acre 
plant  here  are  being  increased  by 
one-third,  he  said.  The  expansion 
program,  started  last  month,  will 
be  completed  in  the  first  quarter 
of  1950. 

Pointing  out  that  there  are  more 
than  24,000,000  families  within  range 
of  the  98  stations  on  the  air  despite 
the  freeze,  Sloan  said.  "With  only 
3,800,000  television  receivers  in  op- 
eration at  the  end  of  the  year,  there 
is  a  potential  market  of  20,000,000 
families,  and  this  will  be  increased 


as  soon  as  the  FCC  makes  a  decision 
on  the  difficult  technical  problems 
now  before  them." 

Predicting, industry-wide  produc- 
tion of  3,500,000  sets  next  year,  the 
report  said: 

Sees  Market  Picture  "Brighter" 

"The  market  picture  becomes 
even  brighter  when  it  is  realized 
that  the  industry  has  made  tremen- 
dous progress  in  improving  quality 
while  reducing  prices  by  almost 
fifty  per  cent  in  the  past  five  years. 
Although  such  drastic  price  reduc- 
tions cannot  be  expected  in  the 
future,  further  savings  will  prob- 
ably be  possible  barring  the  type  of 
economic  activity  responsible  for 
the  strong  inflationary  period  during 
1946  and  1947." 


98  Stations  On  Air 
In  58  Markets — 
Double  1948 


At  the  end  of  1949— the  first  big 
year  in  the  television  boom — there 
are  almost  4,000,000  receivers  in  use 
throughout  the  country  and  98  sta- 
tions on  the  air  in  58  cities.  By  com- 
parisons, there  were  49  stations  in 
operation  at  the  end  of  1948  and 
about  1,200,000  receivers. 

The  figure  of  4,000,000  sets  is  a 
trade  estimate  based  on  the  NBC  re- 
search department  total  of  3.497,000 
sets  as  of  Dec.  1  and  reports  re- 
ceived since  that  date  of  extraordin- 
arily heavy  sales  preceding  the 
Christmas  holiday  season. 

According  to  Hugh  M.  Beville,  Jr.. 
NBC  research  director,  more  than 
472,000  sets  were  sold  throughout  the 
country  during  November.  Sales  for 
September,  October  and  November 
of  this  year  totaled  1,187.000.  From 
Jan.  1  through  Sept.  1,  1,310,000  re- 
ceivers were  sold,  NBC  said,  show- 
ing that  sales  in  the  past  three 
months  have  nearly  equaled  the  to- 
tal number  of  sales  for  the  first 
eight  months  of  the  year. 

It  is  believed  that  New  York  now 
has  a  circulation  of  one  million  sets. 
The  NBC  report  listed  950,000  instal- 
lations as  of  Dec.  1  and  retail  sales 
figures  indicate  that  the  total  is  now 
closer  to  the  million  mark. 

Seven  new  TV  markets  have  been 
opened  since  the  last  NBC  report 
Nov.  1.  They  are  Utica,  N.  Y.;  Bing- 
hamton,  N.  Y.;  Huntington,  W.  Va.; 
Tulsa,  Okla.;  Bloomington,  Ind.; 
Phoenix,  Ariz.,  and  San  Antonio. 


Cities  Service  Cancels 
Tele  Version  Of  "Band" 

TV  simulcast  of  "Band  Of  Ameri- 
ca" on  NBC  will  be  dropped  by 
Cities  Service  Jan.  9,  with  the  oil 
company  planning  a  series  of  films 
to  be  used  as  video  spots.  The  AM 
version  of  the  show,  radio's  oldest 
continuous  series,  has  been  re- 
newed for  year,  effective  Jan.  23. 

In  announcing  the  cancellation. 
Cities  Service  said: 

"Cities  Service  is  sold  on  the  new 
advertising  television  medium.  The 
results  of  the  network  TV  test  ex- 
ceeded expectations.  The  show  was 
well  received  by  the  company's 
trade,  customer  and  dealer  organi- 
zations. 

"The  plan  to  substitute  television 
spot  films  at  this  time  for  the  simul- 
cast Cities  Service  radio  program 
is  predicated  on  the  decision  to 
wait  for  a  wider  distribution  of  TV 
stations  and  home  receivers  in  Ci- 
ties Service  marketing  areas." 


Section  of  RADIO  DAILY.  Friday.  Dec.  30.  1949 


New  TV  Tube  Coaling 
Revealed  By  Corning 


A  new  method  for  coating  the  in- 
side surface  of  TV  picture  tubes  has 
been  announced  by  John  L.  Ward, 
manager  of  Corning  Glass  Works' 
electrical  products  division.  This 
method,  a  laboratory  development 
of  a  new  electrically  conductive 
opaque  coating,  can  be  applied  at 
the  time  of  manufacture  of  the  glass 
bulb  and  eliminates  the  need  for 
carbon  coating  of  the  bulb  by  labor- 
ious hand  methods  in  TV  tube  man- 
ufacturing plants. 

Permanently  Fused  To  Surface 

Also,  because  the  bulbs  can  be 
coated  by  Corning  Glass  Works  at 
the  time  of  manufacture,  this  opera- 
tion will  be  eliminated  at  the  tube- 
maker's  plant.  In  addition,  the  new 
coating  is  permanently  fused  to  the 
surface  of  the  glass  and  will  not  be 
affected  by  washing  or  other  re- 
claiming operations. 

Ward  also  stated  that  this  is  a 
completely  new  type  of  coating  with 
all  the  desirable  features  of  the 
presently-used  carbon  coating  su?h 
as  non-reflectivity  and  opacity.  As 
soon  as  facilities  for  commercial 
production  are  available,  the  com- 
pany plans  to  coat  all  its  glass  TV 
tubes  with  the  new  material. 

Ease  of  applying  the  new  coating. 
Ward  pointed  out,  will  simplify  the 
final  assembly  of  the  new  rectangu- 
lar all-glass  tube  and  speed  its 
adoption  by  the  TV  industry. 


EHGIREEBS — 
COHSII LTR  nTS 


RALPH  B.  AUSTRIAN 

Television  Consultant 

1270  AVENUE  OF  THE  AMERICAS 
NEW  YORK  20,  N.  Y. 
Tel.:  CO.  5-6848 


A.  R.  BITTER 

Consulting  Radio  Engineers 

4125  MONROE  STREET 

TOLEDO  6,  OHIO 
Tel.:  Kings  wood  7631 


W:LLIAM  L.  FOSS,  Inc. 

Formerly  Colton  <•  Fott,  Inc. 

927  15thSt.,N.W.  REpublic3883 
WASHINGTON.  D.  C. 


^Te/e  Hiew  of  the  Week 


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Non-owners  of  TV  sets  viewing  Packard-Bell  video  receivers  on 
display  at  the  Packard-Bell  Television  Theater,  recently  opened  in 
the  heart  of  the  apartment  house  section  of  Los  Angeles,  where  most 
of  the  tenants  do  not  as  yet  own  sets.  Packard-Bell,  largest  coast  man- 
ufacturer of  TV  sets,  believes  it  is  the  first  company  to  establish 
a  theater  of  this  kind  in  a  residential  area  of  a  major  city. 


Ruby  Service  Constructs 
TV  Film  Editing  Rooms 

Ruby  Editorial  Service,  Inc.,  affili- 
ated with  the  Ruby  Co.,  has  con- 
structed a  battery  of  eight  editing 
rooms  at  729  Seventh  Ave.,  New 
York,  for  the  use  of  TV  film  produ- 
cers, Edward  Ruby,  president,  an- 
nounced. Each  room,  a  complete 
workshop  in  itself,  is  sound-proof, 
air-conditioned  and  fully  equipped 
with  the  latest  type  of  apparatus. 
Ruby  stated  that  the  units  were  de- 
signed to  meet  the  demands  of  pro- 
fessional standards  and  techniques 
and  were  available  for  rental  by 
day,  week,  month  or  longer  periods. 


New  TV  Manufacturer 

Previews  1950  Line 


Atwater  Television  Co.,  Brooklyn, 
N.  Y.,  a  newcomer  in  the  field  of 
video  set  manufacturing,  previewed 
their  1950  line  of  sets  this  week  at 
the  Park  Sheraton  Hotel,  N.  Y.  I.  R. 
Ross,  general  sales  manager  intro- 
duced the  new  line  which  features 
a  19-inch  console-combination  list- 
ing at  $449.50  and  other  receivers  in- 
cluding a  12y2-inch  and  16-inch 
model,  which  he  reported,  has  re- 
sulted in  nearly  $2  million  in  orders 
thus  far.  Mid-west  distributors  of 
the  line  will  see  sets  in  Chicago's 
Palmer  House  in  January. 


PRODUCTIOI)  PARADE 


GE  Equip.  For  S.A. 

The  first  FM  broadcasting  station 
in  Venezuela  will  go  on  the  air  this 
month  using  a  250-watt  transmitter 
manufactured  by  the  General  Elec- 
tric Co.,  Electronics  Park.  Sold  by 
International  GE  S.A.,  Venezuela, 
the  transmitter  will  be  operated  by 
Radio  Cultura  with  studios  in  Cara- 
cas. In  addition  to  providing  FM 
programs,  the  new  transmitter  will 
serve  as  a  point-to-point  relay. 


Sightmaster  Sightmirror  Available 

The  Sightmaster  Corp.  has  an- 
nounced the  issuance  of  a  patent 
covering  its  Sightmirror  which  will 
make  it  available  for  public  use  for 
any  television  receiver  now  in  exist- 
ence. Sightmirror,  which  serves  as  a 
filter  to  eliminate  glare  and  the  pos- 
sibility of  eyestrain  and  softens  the 
picture,  also  has  the  advantage  of 
being  a  decorative  mirror  when  the 
set  is  turned  off. 


Tallest  AM-TV  Tower 
In  U.S.  For  Wr  ON 


Foundation  work  for  the  largest 
radio  and  TV  tower  to  be  construc- 
ted in  the  United  States  has  just 
been  completed  in  Atlanta,  Ga.  De- 
signed and  fabricated  by  Interna- 
tional Derrick  and  Equipment  Co. 
for  WCON,  the  tower  will  rise  1,000 
feet  above  Atlanta.  The  addition  of 
a  super  gain  RCA  pylon  on  top  of 
the  tower  will  make  the  structure 
1.057  feet  high. 

Foundation  Is  Ponderous 

Foundations  for  the  tower  and  guy 
anchors  are  unusually  large,  a  total 
of  500  tons  of  concrete  being  poured 
in  their  construction.  Interlaced 
steel  rods  and  various  types  of  fill 
were  used  in  setting  the  anchors  se- 
curely. 

A  feature  of  the  tower  will  be  a 
one-man  elevator  for  hoisting  main- 
tenance workers  up  to  a  height  of 
798  feet.  In  addition,  an  inside  lad- 
der will  run  the  entire  length  of  thf 
tower. 

So  that  persons  in  the  surrounding 
area  will  be  fully  aware  of  th 
structure's  sponsor,  14-foot  flashing 
letters  at  a  height  of  400  feet  will 
spell  out  WCON-TV.  It  is  estimater 
that  the  call  sign  will  be  visible  foi 
a  distance  of  20  miles  away. 

Completion  Planned  For  February 

Plans  call  for  completion  of  the 
tower  by  the  end  of  February.  Con- 
struction of  the  tower  is  under  the 
supervision  of  IDECO. 


EAGIAEERS- 
COnSULTAATS 


McNARY  &  WRATHALL 

RADIO  ENGINEERS 

906  Natl.  Press  Bldg.     1407  Pacific  Ave. 
Washington  4,  D.  C.      Santa  Cruz,  Caj. 
Member  AFCCB 


L.  W.  ANDREWS,  INC. 

RADIO  CONSULTANTS 

219  WHITAKER  BLDG. 
DAVENPORT,  IOWA 
Phone  2-7824 


GEORGE  P.  ADAIR 

Radio  Engineering  Consultants 
Executive  1230 
Executive  5851 
1833  M  STREET,  N.W. 
WASHINGTON  t,  D.  C 


Original  magazines  courtesy  of  the 
Wisconsin  Center  for  Film  and  Theatre 

Research 


Coordinated  by  the 
Media  History  Digital  Library 
www.mediahistoryproject.org 


Funded  by  a  donation  from 
Richard  Scheckman