VOL. 49, NO. 1 NEW YORK, MONDAY. OCTOBER 3, 1949 TEN CENTS
HINT NO FREEZE-END BEFORE COLOR-TV
FCC "Didn't Do Too Well On B & W,"
Says Coy, Questioning Engstrom;
No Session Scheduled Today
Block Programming
Increasing On Webs
In line with the major networks'
usual tendency to block program
night-time "situation" dramas, ABC
last week scheduled its two new
acquisitions, "Chandu, the Magician"
and "The Casebook of Gregory
Hood," as two back-to-back Satur-
day series, 8-8:30 p.m. and 8:30-9
p.m., EST, respectively, beginning
Oct. 15.
"Gregory Hood," which has been
on MBS since its debut in Septem-
ber, 1946, will be offered by ABC
for alternating sponsorship. On Mu-
(Continued on Page 5)
Miller In Dallas Today
For District 13 Meeting
Dallas — Two hundred broadcast-
ers from the Texas area will gather
at the Hotel Adolphus here today
for a two-day meeting of District 13,
NAB, Clyde W. Rembert of KRLD,
Dallas, district director, announced
Friday.
The meeting will hear addresses
by Justin Miller, president of NAB,
Maurice Mitchell of Broadcast Ad-
vertisement Bureau and Richard
(Continued on Page 2)
New WLIB Owners Aim
At Special Audiences
WLIB, New York, sold two weeks
ago by Dorothy Schiff to the New
Broadcasting Co., will build special
programs for two large segments of
the metropolitan audience — Jewish
and Negro listeners. This was dis-
closed on Friday by Morris Novik,
one of the new owners, at a recep-
(Continued on Page 8)
Award
Toledo — Art Barrie, announcer
for WSPD, Toledo, has been
awarded the Citizenship Medal of
the Veterans of Foreign Wars
by the Toledo Post. VFW, for
outstanding service to citizens of
Toledo. His "Sidewalk Inter-
views" program has long stressed
the problems of the ordinary
citizen as well as the returning
war veteran.
Confirmation
Crosley Corporation and Gen-
eroso Pope, publisher of II
Progresso Italo-Americano, Friday
confirmed the sale of WINS, 50.-
000 watt New York station, to the
Pope interests who operate
WHOM, 5,000-watt language sta-
tion in New York. Terms of the
deal were not disclosed. It was
reported, however, that the pur-
chase price was $512,500.
The Pope interests, according
to reports, hope to retain the call
letters of WHOM on the WINS
wave length and to convert it
into a language station. They
will then sell the WHOM trans-
mitter and wave length. Recently
WHOM went to 5,000 watts at an
expense of around $225,000.
Radio Pioneers Plan
New Club Activities
Plans for a luncheon meeting of
the Radio Pioneers to be held at the
Roosevelt Hotel in New York on
Wednesday, October 19th, for the
purpose of discussing several mat-
ters of policy were announced Fri-
day by William S. Hedges, of NBC,
president of the club.
Among the matters which will
(Continued on Page 6)
Public Service Spots
Skedded During Series
Commercial time during the
World Series broadcasts and tele-
casts will be shared by the Gillette
Safety Razor Co., sponsors, with the
(Continued on Page 2)
General rate increase for most sta-
tions in the country is expected in
the near future in the light of an
NBC announcement Friday of a
boost by 22 of its affiliated stations.
Web's flagship, WNBT, New York,
will have a new basic class A hourly
rate of $2,000, beginning Nov. 1, com-
pared with its present rate of $1500.
The three other network outlets in
New York also have a $1500 rate
and these are expected -to go up
'We The People' Goes
From CBS To NBC Web
The Gulf Refining Co. reportedly
signed a contract on Friday with
NBC for sponsorship of "We, The
People" on both radio and televi-
sion, involving combined billings of
about $1,000,000 and constituting the
second major sponsor switch from
CBS to NBC within a week.
The simulcast, formerly heard on
(Continued on Page 6)
M-G-M Radio Attractions
Bow On WMGM Oct. 10
WMGM, New York, will launch
the Metro-Goldwyn-Mayer Radio
Attractions series in the metropoli-
tan area on Oct. 10, with a half-hour
dramatization of "Crime Does Not
Pay." The program, based on MGM
film subjects, will be aired each
Monday, 7:30-8 p.m.
On Oct. 12 another program in the
(Continued on Page 8)
Nielsen Ratings Rising
With Return Of Stars
National Nielsen Ratings for Aug.
21-27, just released, reflect the in-
creased listening stemming from the
advent of fall and the return of big-
(Continued on Page 2)
to the WNBT figure soon. In addi-
tion, WPIX, New York indie, also
plans an increase from its present
$1200 rate.
Rate increases in all cases will be
based on the rapidly growing num-
ber of receivers in circulation.
In the 22 NBC cities, 17 of which
are on the inter-connected network,
the rate boost, in some cases as
high as 40 per cent, may be com-
(Continued on Page 7)
Washington Bureau of RADIO DAILY
Washington — The first
week of the FCC's hearing
on color television ended with
a strong intimation that the
Commission might refuse to
lift the present freeze on TV
until the industry is ready to
make full speed ahead with
color. This began to appear
as Commission members ham-
( Continued on Page 6)
Researcher Ponders
Future Of AM-TV
Speculating on the future of radio
and television last week at an Amer-
ican Marketing Assn. meeting in
New York, E. L. Deckinger, research
director for the Biow Co., suggested
that radio might eventually aim
only for the daytime audience,
leaving the nighttime field to tele-
vision.
"In the daytime maybe the tele-
vision addition would be a minimum
(Continued on Page 8)
1200 Expected To Attend
ANA's Annual Meeting
Attendance of more than 1,200 is
expected at the Association of Na-
tional Advertisers' 4 0th annual
meeting, to be held Oct. 12 at the
Waldorf-Astoria, New York.
Speakers will include Paul G.
(Continued on Page 2)
Veteran
Hartford, Conn. — WTIC was re-
minded of its approaching silver
anniversary on Saturday when
plant manager Herman D. Taylor
celebrated the completion of his
twenty-fifth year with the Hartford
station. Next February, a quarter
century of actual broadcasting
will be marked by WTIC. When
The Travelers entered radio in
1924, Taylor was engaged.
Tele-Set Increase Ups Rate;
Cost Per M. Down, Says Net
RADIO DAILY
Monday. October 3, 1949
Vol. 49, No. 1 Monday, Oct. 3, 1949 10 Cts.
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays. Sundays
and Holidavs at 1501 Brotdwav. New York,
(18). N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch. Vice-President ; Chester B.
Bahn, Vice-President ; Charles A. Alicoc.'te,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign. $15.00.
Address all communications to Radio Dailv.
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Ccble address : Radaily, New York.
WEST COAST OFFICES
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older. Chief 6417 Dahloneoa Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
Phone: Riverside 5491
SOUTHWEST BUREAU
Paul Girard. Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-0
Entered as second class matter, April 5.
1937, at the postoffice at New York, N. Y..
"nder the act of March 3, 1879.
FINANCIAL
— (Scptembgr 30) =
NEW YORK STOCK EXCHANGE
ABC
Admiral Corp
Am. Tel. & Tel
CBS A
CBS B
Philco
RCA Common . . . .
RCA 1st pfd
Stewart- Warner . . .
Westinghouse
Westinghouse pfd.
Zenith Radio
NEW YORK
Nat. Union Radio
OVER T
DuMont Lab
Stromberg-Carlson
U. S. Television
WJR (Detroit) .
Low
7V8
23%
142
221/2
22 Vz
30
11%
731/4
123 s
25
99
273r
CURB EXCHANGE
3 27/8 27/8
HE COUNTER
Bid
13%
IOV2
5-16
7
High
m
241/2.
42'4
22V2
225/s
30 1/4
12l/8
731/4
123/g
2558
99
2734
Close
71/4
233/4
142V8
221/2
221/2
301/4
12
7314
123/,
255/8
99
273/s
Net
Chg
+ Ve
+ V*
— Vi
+ 'A
— yfc
Asked
143/4
113/4
'/2
73/4
CBS TV Affiliates
Total Fifty Stations
The number of CBS-TV affiliates
increased to 50 last week with the
addition of WJAR-TV, Providence.
Rhode Island, to the network effec-
tive immediately. Station, assigned
Channel No. 11, is owned and opera-
ted by the Outlet Company, Provi-
dence. John J. Boyle is manager of
the station.
* COmiNG AND GOING &
MORGAN BEATTY, whose "News of the
World" is heard on NBC, will return today
from England, where he made a study of the
situation resulting from the devaluation of
the pound.
KEN SPARNON, field representative for
BMI, left over the week-end for Memphis,
where he'll attend the meeting of District 6,
NAB. From there he'll go to Chattanooga on
business, and later will attend the meeting
of NAB's District 4 at Pinehurst, N. C.
LEE LITTLE, president of KTUC, Columbia
network outlet in Tucson, Ariz., a visitor
Friday at the New York headquarters of the
web.
SIDNEY ASCHER, publicist, will return today
from Madison, Wise, where he spent a few
days on business.
ALLAN SIMPSON, owner of WADC, affiliate
of CBS in Akron, Ohio, conferred last week
at the New York offices of the web.
BEN B. BAYLOR, JR., assistant general
manager and director of sales for WMAL,
Washington, D. C, has left on a business trip
to Chicago, Detroit and Pittsburgh, where
he'll consult with agency officials and sales
executives of ABC.
HOWARD S. MEIGHAN, Columbia network
vice-president and general executive, who has
been named CBS chief executive officer on the
West Coast, has arrived in Hollywood to take
over his new duties.
TED GRANIK, whose "American Radio
Forum" debuts as a simulcast on NBC tele
and AM on Sunday, October 30, has returned
from Kansas City, where he flew for con-
ferences with a prospective sponsor.
GEORGE B. STORER, JR., manager of
WAGA-TV, the Fort Industry TV station in
Atlanta, Ga., who attended the color tele-
vision hearings at the FCC last week, is ex-
pected in New York shortly.
EVERETT TOMLINSON, assistant western
program director of CBS, has left on a two-
week vacation.
SY BLOOM, scripter for "Buzz and Bill"
on KDKA, Pittsburgh, is vacationing here in
his native New York. During his absence, Ed
King, of "Brunch with Bill," will take over
the Bloom program.
BERT LOWN, vice-president of Associated
Program Service in charge of station relations,
is in Dallas, Tex., for tne meeting of District
13, NAB. He'll be in Memphis the end of this
week.
Nielsen Ratings Rising
With Return Of Stars
(Continued from Page 1)
name shows. Most top-rated pro-
grams, especially in the evening,
show rating increases ranging from
9 per cent to 13 per cent above those
of the preceding week.
"Mr. Keen" leads the once-a-week
evening listings, followed by "Mr.
District Attorney," Crime Photog-
rapher," "Our Miss Brooks," and
"This Is Your FBI." "Lone Ranger"
tops the multi-weekly evening cate-
gory, followed by "Counter-Spy,"
and "Beulah." Arthur Godfrey leads
the daytimers. trailed by "My True
Story." "Right to Happiness," and
"Wendy Warren."
Miller In Dallas Today
For District 13 Meeting
(Continued from Page 1)
Doherty. NAB's labor executive. It
was not known on Friday whether
the sessions would be "on the rec-
ord" or "off the record."
Video Show Challenges
'The Great Dunninger'
The producers of "We, The
People" are going to great lengths
— to Bermuda, to be exact — in an at-
tempt to outwit Joseph Dunninger,
the magician and mental telepathist,
when he appears on the program's
video premiere over CBS-TV next
Wednesday night.
An airlines hostess left New York
yesterday by air for Hamilton, Ber-
muda. There she is to pick up a
carton containing four objects
placed therein by prominent Ber-
mudians. Back she will fly to New
York with the sealed carton. There
on Wednesday night, before the
"We, The People" cameras, Dunnin-
ger guarantees to announce the con-
tents of the carton by reading the
mind of the hostess,
Public Service Spots
Skedded During Series
(Continued from Page 1)
Advertising Council for public ser-
vice announcements on behalf of
seven Council projects.
These include messages on Forest
Fire prevention. Better Schools,
Community Chests, and the Ameri-
can Economic System. If the Series
runs beyond four games, other spots
will be aired on National Service
Life Insurance Dividends, Highway
Safety, and Armed Forces Prestige.
Production details are being handled
by Maxon, the Gillette agency.
1200 Expected To Attend
ANA's Annual Meeting
(Continued from Page 1)
Hoffman, ECA chief; Sam C. Gale,
vice-president and director of ad-
vertising for General Mills, Inc., and
Chester J. LaRoche, president of C.
J. LaRoche, Inc. Members of the ad-
vertising Council's board of direc-
tors who will appear on the speak-
ers' platform include Frank Stanton,
president of CBS; Louis G. Brock-
way, of Young & Rubicam, and Fair-
fax Cone, of Foote, Cone & Belding.
CBS Renews Contract
Of Symphony Conductor
Bernard Herrmann, conductor of
the CBS Symphony Orchestra, has
been re-signed by CBS to continue
his post as the web's symphonic
conductor for a term of three years.
With the conclusion of the CBS
Symphony's 1949 Sunday afternoon
concert series on Oct. 9, Herrmiann
will sail for England to direct the
Ha Lie Orchestra, Manchester, in a
series of six concerts during Novem-
ber as guest of John Barbirolli, per-
manent conductor of the Halle en-
semble. Later he will lead the BBC
Symphony in London in a series of
radio performances.
Cutest trick
of the week
This tiny kitten seems to think *
that the reins on the donkey make
an ideal trapeze. Just how the kit-
ten got 'way up there, nobody
knows. But everybody agrees that
it's a right cute trick.
There's a cute trick to buying t
radio time in Baltimore — that is,
if you're looking for a station that
will produce the greatest results r
for the least amount of money.
The station is W-I-T-H, the BIG
independent with the BIG audi- ,
ence.
W-I-T-H delivers more listeners-
per-dollar than any other station
in town. It covers 92.3% of all the
radio homes in the rich Baltimore
trading area. It's the station fa- (
mous for low-cost results.
So if you want the real bargain
buy in Baltimore, call in your
Headley-Reed man and let him
tell you all about W-I-T-H.
Baltimore 3, Maryland
TOM TINSLCY, President
Represented by Headley-Reed
W E A V
PLATTSBURG, N. Y.
AMERICAN BROADCASTING CO.
CONSISTENTLY SELLING THE NORTH
COVNTRY'S RICHEST MARKET
JOSEPH HERSHEY McGILLVRA, Nat. Rep.
Then Jamison said . . .
"You need Weed, Sir !"
At lunch the other day our man Jamison met a very
worried station manager. In advertising's best anonymous
tradition we will call him Station Manager A.
"I hear a lot of talk these days about economic recession,"
Manager A was saying. "I don't necessarily believe it, but
I hear it. I hear that the honeymoon is over, that the buyer's
market has arrived, and that advertisers are getting more
careful every day about how they spend their appropriations."
"True in part," said Mr. Jamison. "But let's look at the
bright side. The fact that both buyers and advertisers are
becoming more careful improves your competitive position.
You have a good station in a good market. And Spot Radio,
the major product you have to sell, is admittedly one of
the most economical and profitable forms of advertising
ever devised. It is the medium smart advertisers prefer when
they want to pinpoint their markets and avoid all waste
circulation."
"Then why is my station losing money?" the manager asked.
"If you don't mind my saying so," Jamison replied, "you
are improperly represented. Spot Radio should be sold as
carefully as it is used . . .You need Weed, sir!
"I have been employed by this fine organization for some time.
We are doing more business for all of our clients than ever before.
And there's no reason why we can't do the same for you."
Weed
radio and television
station representatives
newyork • boston • Chicago • dctroit
II CI CO IT! p d II y san francisco • atlanta • holly wood
RADIO DAILY
Monday. October 3, 1949
SOUTHWEST
KTSA chief engineer W. L. Eger-
ton, has completed installation
of the Frequency Modulation equip-
ment and inaugurated service by
San Antonio's fifth FM outlet, KTSA-
FM. The outlet broadcasts from
KTSA's new suburban transmitter
site with an effective radiated power
of 18,000 watts on channel 281, at
the 104.1 megacycle frequency.
Present schedule sets broadcasting
hours weekdays from 3:00 to 9:00
p.m., 2:00 to 9:00 p.m. Sundays with
100 per cent duplication of KTSA
local programming and CBS net-
work shows.
Bill Michael is the latest addition
to the staff of KMAC, San Antonio.
He has taken over duties as a news-
caster. There is only one letter dif-
ferent in his name and Bill Mich-
aels, manager of KABC here. That
is the letter "s" in the KABC Mich-
aels.
Austin Williams, night news edi-
tor for WOAI, San Antonio, has re-
turned to his duties following a two
weeks vacation on the beach at
Galveston.
As a public service broadcast, in
the current drive to curb reckless
driving, KITE, San Antonio, is ori-
ginating a 15-minute broadcast di-
rect from Corporation Court in San
Antonio. Airings are heard Monday
through Friday. The microphone is
opened and picks up the case that
is in progress before the judge at
that time.
Request has been made to the
FCC for the transfer of 200 shares
of stock in the Amarillo Broadcast-
ing Co., owners of KFDA and
KFDA-FM, from J. Lindsey Nunn
to Gilmore H. Nunn, a son. J. Lind-
sey Nunn has had 50 per cent inter-
est and transfer makes the father
and son equal partners. There is no
money involved in the transaction.
Henry Taylor To Speak
At Eastern 4-A Dinner
Henry J. Taylor, ABC news com-
mentator who has just returned
from a world tour, will be the prin-
cipal speaker at a dinner next Wed-
nesday night at the Park Lane
Hotel, New York, climaxing the
two-day annual Eastern conference
of the 4-A's.
Clarence B. Goshorn, president of
Benton & Bowles, and chairman of
the 4-A's board, will also be heard.
Ray Vir Den, president of Lennen
& Mitchell and chairman of the
New York council of the association,
will preside.
RADIO EXECUTIVE'S
APARTMENT
Ideal 3 - room apartment beautifully
furnished. Located on East 80th St.
Combination office & living quarters,
built in sound equipment, special light-
ing effects. Apartment could easily
rent for $250. Will take $150 plus
incidentals for equipment. Have Cadil-
lac Club Coupe. Leaving for the Coast.
Phone TR. 9-0961 before 12 noon.
Mainly About Manhattan, . . .'
• • • IT SEZ HERE: Ralph Weil, gen'l manager of WOV, denying
reports that the station may drop its Italian language programs. In fact,
they recently expanded its schedule, he sez. . . . Talking about foreign
languages, WWRL is adding Roumanian and Scandinavian shows bring-
ing its language airings to 14 different tongues. . . . Bill Gargan readying
a giveaway series called "Junior Collects." (Ain't the. guy busy enuf with
his radio and TV series?) . . . Earl Wilson nixed a fabulous offer from
Hearst. Post Syndicate matched the offer to keep him. . . . Boston and
Philly loom as first cities to give up televised baseball. Magnates there
studying TV effect on the gate. . . . Toughest campaign being waged in
N.Y. election since Fiorello LaGuardia is being conducted by Oren Root,
running for Borough Pres. of Manhattan. He'll do 6 TV programs on
WNBT starting tonight and is inviting his potential constituents to debate,
argue or heckle. . . . WPEN's Eddie Newman named president of Phila-
delphia's new disc jockey ass'n. . . . It's a girl at the H'wood home
of Zeke Manners. ... If Libby, McNeil and Libby's "Auction-aire" is a
click on TV, every food company in the country will be out for a similar
idea. They're watching it like a hawk. . . . Alfred Drake swears the
towels in a H'wood duo's home reads "Ham" and "Her."
ft ft- ft ft
• • • AFTER MONTHS of planning and research, the Tele-
Rex Co., who recently established headquarters at 369 Lexington
Ave., has come up with what is said to be one of the best ideas
in television to date. Highlighted as the "Tele-Rex Plan," the firm
is now negotiating with major recording firms on adopting the idea.
New Plan figures to play a major part in injecting that so-called
'shot in the arm' that TV programming could use.
ft ft ft ft
• • • DORIS SHARP, the little lady who thought up Radio Registry
and parlayed it into the Important Money, reports that her latest idea —
Registry Casting — is a huge success already. Started last April, it's already
accounted for 322 actual jobs for Radio Registry clients — and this during
the slow summer months. The new service started as a result of traffic
in calls to RR for information on talent. Doris immediately saw the value
in these calls and put them to practical use. She makes it clear, however,
that Registry Casting is not an agent nor does it cast. It is an elaborate
system of information on talent to help the director in his casting
problems. In response to requests, all her clients are submitted in category
of the inquiry. There is no alphabetical or other preference and no
recommendations are made. Client's credits and pictures help the
director in his selection of talent and the director makes his own choice.
The speed with which this service has caught on has not only proved
the need for such a central source of information but is proving a
terrific help to the actor who can't cover all the casting contacts in town.
ft ft ft ft
• • • PURELY PERSONAL: Jack Arthur's performance on
the Kraft Tele Theatre the other night ranks with any we've yet
seen on the new medium. In sum, he was slightly sensational. . . .
Caught run-through at NBC of TV situation comedy, "Cinderella
on B'way," with comic Dave Burns. Agency boys on the lookout
for zany comedy plus songs 'and dances would do well to give this
the once-over. . . . We'd like "The Front Page" if it was presented
in a theatre or your backyard but John Daly's conception of Walter
Burns ain't the way we read it. . . . Interviewing Jerome Zerbe
the other p.m., Bill Slater asked him howcum he became a society
photographer. "Well," explained Zerbe, "when I was very young,
my father was a financial disappointment to me."
CHICAGO
By HAL TATE
VINCE LLOYD, until recently
sports editor of WMBD in
Peoria, has joined the staff of WGN-
TV, Jay Faraghan, station's pro-
gram director announces. His first
assignment will be covering collegi-
ate football telecasts with Bill
O'Connor. After four years of ser-
vice in the Marine Corps, Lloyd re-
joined WMBD as sports editor. In
the new job, he rejoins a fellow
alumnus of WMBD, Jack Brick-
house, WGN-TV sports manager.
A three-way tie-up has been
worked by station WLS, Coronet
Magazine, and ABC-TV. On the
magazine's October cover will be
depicted a painting of an aged fid-
dler and two young square-dancers
in the position, "Honor Your Part-
ner."
Nell Tangeman, mezzo-soprano,
was presented as Career Perfor-
mance artist of the Chicago Theater
of the Air on the final summer con-
cert over WGN and the Mutual net-
work on Sept. 24.
Jean Jones, secretary to Ade Hult,
vice-president in charge of the
Mutual Broadcasting System Cen-
tral division, has recovered from
cuts and bruises suffered in a traf-
fic accident. Harry Mason Smith,
vice-president in charge of sales for
station WLM, Cincinnati, was a re-
cent visitor at the Mutual offices.
Starting Thursday, September 29,
"Comedy Playhouse" will become a
full hour program over WGN-?.fu-
tual, from 8: 30 to 9: 30 p.m. The first
production on the new expanded
schedule will be the John C. Holm-
George Abbott stage hit of the 30's,
"Three Men On A Horse," starring
the Gold Coast Players, a radio stock
company developed for "The Chi-
cago Theater of the Air." The
"Comedy Playhouse" series is writ-
ten and directed by Jack LaFrandre,
who manages to retain the original
story line and comedy flavor in
streamlining the Broadway hits.
"Action Autographs," telecast on
ABC-TV Sundays from 5:30 to 5:45
p.m., will present the story of World
War II's most incredible combat
team, the Shark Men, on October 2.
Former Marine Captain Jerry Miller
will be there in person to tell the
tale. Ed Prentiss handles the emcee
duties on the program, which is a
Jack Brand Production.
rVo Cigar?
A new approach to quiz shows
is claimed by WNEW, New York
in its latest offering, "What
Comes Next?" Listeners at home
are asked to identify popular
songs after hearing only the
ve-se played or sung. In return
they get no mink underwear, no
trip to the Riviera, no $50,000
jackpot, and no truckload of dog
food — nothing, says WNEW, but
"fun."
Monday. October 3. 1949
RADIO DAILY
5
AGENCIES
HAL STECK, radio copy chief at
McCann-Erickson, Inc. has re-
signed. He plans to re-enter the free
lance field, heading his own organi-
zation which will offer a radio and
television writing service to the
trade.
WARWICK & LEGLER, INC., has
signed a two-year agreement for
National Nielsen Radio Index Class
"A" Service, including New York
Television Reports.
PETER A. KRUG, formerly radio
and space buyer, has been named
director of radio and television for
Hicks & Greist, Inc., New York.
Estelle M. Shelron will handle space
buying for all agency accounts. In-
creased television activity is plan-
ned.
FRANKLIN BRUCK ADVERTIS-
ING CORP. has been named by A.
Siegel & Sons, maker of La Magnita
Cigars. Television will be used.
HIRSHON-GARFIELD, INC. has
been appointed by Textron, Inc. for
its men's wear division.
ARCHIBALD McG. FOSTER has
been elected a vice-president of the
A. W. Lewin Co., New York.
STEVE RICHARDS, of the Kud-
ner Agency, joined General Mo-
tors on Oct. 1 to direct public rela-
tions for the Buick Motor Division.
A. T. GRAY has been named spe-
J cial representative in New York for
the Union Oil Company of Califor-
nia. He has been with the company
since 1929 and in recent years has
v been associated with its Western of-
fices.
i Johnson States Position On
Union Squabble At WHBF
Rock Island, 111. — Les Johnson,
general manager of WHBF, Rock
Island, declared last week, "There
is no basis of fact for AFRA's unfair
j labor practice charge" in comment-
ing on station's union squabble. He
added: "Negotiations broke up over
question of form of union security.
/ Station offered maintenance of
membership. Union demands union
shop. Only three people of the staff
of eight doing air work are mem-
» bers of AFRA and demanding union
shop. The station has a staff of 42
people."
means SuSineU
Block Drama Programming
Increases On Web Schedules
(Continued
tual, the crime detection drama has
been a sustainer since March, 1948.
The show, however, was sponsored
by Petry Wine Co. from its begin-
ning on MBS to May, 1947. Mutual
will fill the spot formerly held by
"Gregory Hood' with the "Count of
Monte Cristo."
"Chandu," another former Mutual
mystery show and more recently on
the Don Lee network, will be of-
fered by ABC as co-operative pro-
gram. Cyril Ambrister is producer-
director of "Chandu." Martin An-
drews will handle the same assign-
ment on "Gregory Hood." Frank
Chandler will play the role of
"Chandu." Elliot Lewis will be
heard as "Gregory Hood."
ABC's biggest block of dramatic
presentations during the Fall-Win-
ter season falls on Wednesday nights.
That night's two and one-half hours
of dramas begins with "The Lone
Ranger" at 7: 30 p.m., EST, followed
by "The Amazing Mr. Malone" at 8
p.m., "The Adventures of Sherlock
Holmes" at 8:30 p.m., "The Detec-
tive of the Week" at 8: 55 p.m.,
"Starring Boris Karloff" at 9 p.m.,
and "The Croupier" at 9: 30 p.m.
The Friday night block of dramas
on ABC consists of "The Lone
Ranger" at 7:30 p.m., "The Fat Man"
at 8 p.m. and "This Is Your F.B.I."
at 8:30 p.m. "The Sheriff" is sched-
uled for the same night at 9: 30 p.m.,
with a comedy break, "The Adven-
tures of Ozzie & Harriet," immedi-
ately preceding.
CBS' "strongest" night of drama
falls on Thursdays. On the web's
schedule are "F.B.I, in Peace &
War," 8 p.m., EST; "Mr. Keen,
Tracer of Lost Persons," 8:30 p.m.;
"Suspence," 9 p.m.; "Crime Photog-
rapher," 9:30 p.m.; "Hallmark Play-
house," 10 p.m., and "First Nighter,"
10: 30 p.m., constituting three hours
of dramas.
The Saturday night schedule of
from Page 1)
CBS starts off with "The Adven-
tures of Philip Marlowe" at 8: 30
p.m., EST, followed by "Gangbust-
ers" at 9 p.m. and "Escape" at 9:30
p.m. An hour-long drama, "Lux Ra-
dio Theater," represents the Mon-
day fare of love and adventure for
CBS listeners, 9-10 p.m., EST.
Mutual's dosage of two hours and
more of drama falls on Mondays
and Tuesdays, with a short five-
minute break by "Bill Henry and
the News" at 8: 55 p.m., EST. On the
Monday schedule is "I Love A Mys-
tery," 7:45 p.m.; "Straight Arrow,"
8 p.m.; "The Affairs of Peter Salem,"
8:30 p.m.; "Murder By Experts," 9
p.m., and "Secret Missions," 9:30
p.m., EST. Tuesdays' roundup con-
sists of "Count of Monte Cristo," 8
p.m.; "Official Detective," 8:30 p.m.;
"John Steele, Adventurer," 9 p.m.,
and "Mysterious Traveler," 9:30 p.m.,
EST.
NBC strengthens the Wednesday
night potion with three "situation"
programs: "Mr. District Attorney,"
9:30 p.m.; "Big Story," 10 p.m., and
"Curtain Time," 10:30 p.m. NBC's
Wednesday schedule, along with
ABC's roundup, means that Ameri-
can listeners, by turning their dials
only once in the course of the even-
ing, can be shocked, thrilled or in-
trigued for three and one-half hours.
Durante And Ameche
Will Return October 7
Jimmy Durante, Don Ameche,
and the rest of the vacationing com-
edy orew will return to NBC on
Oct. 7, 9:30 p.m., EST.
Joining the cast in featured roles
will be Vera Vague, mlan-ohasing
comedienne, and Sara Berner, mimic
and dialectician, as Mrs. Mataratza.
Candy Candido will return to add
his comedy to the program. Music
will be by Roy Bargy and his or-
chestra.
Wedding Bells
Announcer Leif Jensen of WDRC,
Hartford, and Miss Virginia Cioffi of
New Haven, were married Septem-
ber 7 in New Haven, Conn. Jensen
and his bride will live in Bethany,
Conn., and he will commute to Hart-
ford for his WDRC announcing
duties.
PROfnOTION
For Old Red And Blue
WCAU, Philadelphia, is pulling
all the stops in promoting the fact
that Byrum Saam, sportscaster, will
be heard exclusively on the station
in the broadcast of University of
Pennsylvania football games. Latest
step in the campaign to get the fact
that Saam is exclusive on WCAU
across is a series of transcribed an-
nouncements featuring the sports-
caster calling an imaginary Penn
game. Saam interrupts after a mo-
ment or two to tell the fans that he
is all set for Saturday's contest and
he will be on WCAU exclusively in
Philadelphia. The plugs are being
scheduled all over the board. The
games, which are being carried by
WCAU for the 15th straight year are
again sponsored by the Atlantic Re-
fining Company. Saam is starting his
10th year on WCAU for Atlantic.
"Life Of Riley" Starts
6th Year On Oct. 7, NBC
"The Life of Riley," starring Wil-
liam Bendix, will start its sixth
year on -the air on Oct. 7 when
the comedy series is broadcast over
NBC, 9 p.m. EST.
The television version of the show
will be seen Tuesdays over the NBC
Television Network, 9: 30-10 p.m.,
EST, beginning Oct. 4.
RANGER TONE
Synchronized Magnetic Tape Gives "Lip Lyric"
Sound for Television and Motion Pictures
Used by
De Rochemont in "Lost Boundaries" (Light-house Scenes)
MPO "The Tanglewood Story," State Dept. Cultural Film
(Dr. Sergei Koussevitzky and the Boston Symphony.)
Life Magazine, Texas Promotional Film
IMPS "Career Decision" U. S. Recruiting Film
"Lightning Talks" NAB Promotional Film
Beck and Albert "Human Beginnings" (Dr. Becks' Emotion
Series)
And now
Proctor "The Big Story" sound from tape direct on the air with
Documentary Film, NBC Television, "Precision Timing" — Variety
RANGERTONE, Inc.
73 Winthrop Street
Newark 4, N. J.
RADIO DAILY
Monday, October 3. 1949
Radio Pioneers Plan
New Club Activities
HEDGES
(Continued from Page 1)
come up for discussion will be the
subject of awards for individual
achievement in the art, science and
business end of radio; the advisabil-
ity of establishing a Radio Hall of
Fame and the
publication of a
non - profit year
book for the
club's member-
ship.
The luncheon
will also hear
progress reports
from committee
chairmen and
will pass on
whether or not
the organization
will sponsor an
annual banquet
this year.
Carl Haverlin, president of BMI,
and chairman of the Radio Pioneers
membership committee, is planning
a membership drive and asks that
applicants with 20 or more years ra-
dio service contact the club's secre-
tary, Mrs. Hilda Jane Foley, 40 An-
drew Lane, Hicksville, L. I. Miss
Foley is also receiving reservations
for the luncheon meeting on Oct. 19.
Dorothy Gordon of the New York
Times, chairman of the club's pub-
licity committee, held a luncheon
meeting of her committee in the
New York Times building on Fri-
day. Among those present were
president Hedges, H. V. Kaltenborn,
founder of the Pioneers; M. H.
Shapiro of BMI; Frank Burke, Radio
Daily and Michael Dann of the NBC
press department.
WRNY Sells Football
Rochester, N. Y. — Whiting-Buick,
Inc., lodal Buick distributor, will
sponsor this season's football games
of the Aquinas school over WRNY,
Rochester. The Aquinas schedule
opens Oct. 2.
Syndicating TV
Programs Firm
Rapid expansion of TV requires
more and more GOOD low-cost
programs for stations and
sponsors. Nationally known and
experienced program production
firm receiving bona fide re-
quests for product. Needs im-
mediate additional funds for
production and syndication
throughout U. S. on film. Op-
portunity to invest in one or
more series. Excellent profit
possibilities. First proceeds to
investor until investment re-
turn, profit sharing continues.
BOX 274
RADIO DAILY
1501 Broadway, N. Y. C.
Hint Freeze-End Must Await
Go-Ahead Signal On Color
(Continued from Page 1)
mered away at the RCA research
director, Elmer W. Engstrom, who
had the unpleasant duty of announ-
cing that RCA was not quite as
ready with color TV as its August
announcement had indicated.
The most significant questioning,
perhaps, was that by FCC chairman
Wayne Coy, who asked if it were
not quite true that RCA was willing
to take a much greater risk on black
and white than it was willing to
take on color.
Coy declared, one year to the day
from h i s announcement of the
freeze on TV, that the Commission
"didn't do too well on black and
white," and that it is unwilling now
to rush ahead. When Engstrom
started to interject a remark that
progress has been good on mono-
chrome, Coy said, "We've had to
stop and revise it, haven't we?"
Earlier, Commissioner Frieda B.
Hennock had indulged in some
blunt talk with Engstrom. "Don't
kid us," she said, "let's call a spade
a spade on this color thing. Why
don't you help us."
She and the Commission are not
willing to take the blame because
RCA is not prepared, she said after
listening to Engstrom report that his
company is months away from
actual commercial production of
equipment for its color TV system.
"Color has been in the process for
20 years," she said, "but every time
we want something it's next spring,
or next year oT five years from now.
I don't believe you want color." She
said the public wants color, and that
the FCC is not going to take the
blame for holding it up simply be-
cause RCA is not ready.
As Engstrom clung doggedly to
his position that more testing is
necessary for the RCA system, Miss
Hennock shifted her attack to his
recommendation that the freeze be
lifted at once and the UHF opened.
Engstrom said the Commission
could "decide on the fundamentals
of a color system now," with the de-
tails still to be worked out.
Miss Hennock suggested that the
wise course might be for the Com-
mission to refuse to lift the freeze
until it can at the same time set
color standards. Engstrom offered
that the freeze not be lifted "until
Color Only
Washington — The FCC an-
nounced Friday that it has de-
nied DuMont its request for
comparative demonstration of
high-grade commercial black
and white TV along with the
color demonstrations by CBS
and RCA slated for this week.
Instead, the Commission said,
DuMont will have to wait until
the comparative demonstrations
to be held next month. Du-
Mont had argued that by the
time the comparative demon-
stration is held the Commission
might already have made up its
mind what to do on the basis
of this week's demonstrations^
you decide what role color is to play
in television," returning to his posi-
tion of advocating that the funda-
mentals of a color system be pro-
mulgated.
"But those fundamentals have
been here for 20 years," Miss Hen-
nock shot back.
"No," said Engstrom, "only for a
few weeks." He referred to the
working out of the RCA system.
Earlier in his testimony, Engstrom
had withdrawn at the request of
counsel for Color Television, Inc., a
criticism he had made in his pre-
pared statement of the CTI system.
He admitted that he was not suffi-
ciently familiar with the system.
When Engstrom offered also to
withdraw criticism of the CBS sys-
tem, CBS attorney Richard Salant
declined, saying he wanted the
statement left in the record to indi-
cate the quality of the RCA presen-
tation.
Dr. George Brown of RCA fol-
lowed Engstrom to the stand with
a technical discussion of the RCA
system. Asked at one point if RCA
had any other systems to offer for
color TV, Brown said he could not
be sure, and added:
"I haven't been to Princeton since
last week-end. They might have six
or seven new ones by now."
There will be no hearing today,
with the sessions resuming tomor-
row. Further RCA testimony is ex-
pected, with Brown to return to the
stand.
Caribbean Show On MBS
Originating In San Juan
San Juan, P. R. — "Caribbean
Crossroads," produced at the studios
of WAPA, San Juan, under the di-
rection of Harwood Hull, Jr., gen-
eral manager of the station, has be-
come a weekly feature on the Mu-
tual network and is heard on Sat-
urdays from 5:30 to 6:00 p.m., on
mainland network stations. The first
two shows featured Cesar Concep-
cion and his orchestra and the Perin
Vazquez trio.
WQXR To Observe
Centennial Of Poe
WQXR will observe the centennial
of Edgar Allen Poe's death on Oct.
7 with the broadcast of a perfor-
mance of "The Raven" as set to
music by Arcady Dubensky and re-
corded by the Philadelphia Orches-
tra under the leadership of Leopold
Stokowski.
The work was borrowed by the
station from the composer for
broadcast on the "Let's Celebrate"
program, 9:30-9:45 p.m.
'We The People' Goes
From CBS To NBC Web
(Continued from i age 1)
CBS on Tuesdays, 9 p.m., will begin
shortly on NBC radio and TV, Fri-
days, 8:30-9 p.m., EST, Radio Daily
learned on Friday. The other switch
from CBS to NBC during the past
week was the Fatima account of
Liggett-Meyers Tobacco Co.
STATEMENT OF THE OWNERSHIP,
MANAGEMENT, CIRCULATION,
ETC., REQUIRED BY THE ACT OF
CONGRESS OF AUGUST 24, 1912, AS
AMENDED BY THE ACTS OF
MARCH 3, 1933, AND JULY 2, 1946
Of "RADIO DAILY" published daily
except Saturdays, Sundays and Holidays at
New York, N. Y., for October 1, 1949.
State of New York (
County of New York ( ss.
Before me, a notary public in and for the
State and county aforesaid, personally ap-
peared Marvin Kirsch, who, having been
duly sworn according to law, deposes and
says that he is the Business Manager and
Vice-President of RADIO DAILY and that
the following is, to the best of his knowledge
and belief, a true statement of the owner-
ship, management (and if a daily, weekly,
semiweekly or triweekly newspaper, the cir-
culation), etc., of the aforesaid publication
for the date shown in the above caption, re-
quired by the act of August 24, 1912, as
amended by the acts of March 3, 1933, and
July 2, 1946 (section 537, Postal Laws and
Regulations), printed on the reverse of this
form, to wit:
1. That the names and addresses of the
publisher, editor, managing editor, and busi-
ness managers are:
Publisher, John W. Alicoate, 300 Park
Avenue, New York, N. Y.; Editor, Frank
Burke, 51 Choate Lane, Pleasantville, N. Y.;
Business Manager and Vice-President, Mar-
vin Kirsch, 12 Locust Drive, Great Neck,
L. I., N. Y.
2. That the owner is: Radio Daily Corp.,
1501 Broadway, New York, N. Y.; John W.
Alicoate, 1501 Broadway, New York, N. Y.;
Donald M. Mersereau, 1501 Broadway, New
York, N. Y.; Marvin Kirsch, 1501 Broad-
way, New York, N. Y.; Chester B. Bahn,
1501 Broadway, New York, N. Y.; and
Charles A. Alicoate, 1501 Broadway, New
York, N. Y.
3. That the known bondholders, mortga-
gees, and other security holders owning or
holding 1 per cent or more of total amount
of bonds, mortgages, or other securities are:
None.
4. That the two paragraphs next above,
giving the names of the owners, stockholders,
and security holders, if any, contain not only
the list of stockholders and security holders
as they appear upon the books of the com-
pany but also, in cases where the stockholder
or security holder appears upon the books of
the company as trustee or in any other fidu-
ciary relation, the name of the person or
corporation for whom such trustee is acting,
is given; also that the said two paragraphs
contain statements embracing affiant's full
knowledge and belief as to the circumstances
and conditions under which stockholders and
security holders who do not appear upon the
books of the company as trustees, hold stock
and securities in a capacity other than that
of a bona fide owner; and this affiant has no
reason to believe that any other person, as-
sociation, or corporation has any interest di-
rect or indirect in the said stock, bonds, or
other securities than as so stated by him.
5. That the average number of copies of
each issue of this publication sold or distri-
buted, through the mails or otherwise, to
paid subscribers during the twelve months
preceding the date shown above is: 7,119.
MARVIN KIRSCH,
Business Manager and Vice-President.
Sworn to and subscribed before me this 30th
day of September, 1949.
(Seal) JEANETTE HANDIN,
Notary Public in the Sate of
New York, Res. in Kings Co.
Kings Co. Clk's No. 162, Reg.
No. 226-H-O N. Y. Co. Clk's
No. 460, Reg. No. 281-H-O.
Commission Expires March 30,
1950.
Section ol RADIO DAILY. Monday. October 3. 1949 — TELEVISION DAILY is fully protected by register and copyright
NBC UPS RATES, OTHERS TO FOLLOW
TELE TOPICS
TWO BIG NEW SHOWS bowed on CBS
last Thursday nite. Both were good;
both could, and probably will, be better.
The main fault of both was the same,
writing. In both cases the material was
not on a par with the performances and
production. . . Taking the two chrono-
logically, we'll start with "The Front
Page," the World Video package based
on the famous Hecht-MacArthur play. A
farce in the same pyrotechnic manner of
its parent, the TV version began at the
point the play ended, with editor Walter
Burns kidnaping the future mother-in-law
of star reporter Hildy Johnson to prevent
Johnson from leaving his employ. There
followed in rapid succession an unsuccess-
ful attempt at assassination, a murder, the
arrest of the mother-in-law for the mur-
der, and finally another attempted assas-
sination foiled by the two intrepid news-
hawks. Intermixed with these events were
manifestations of Hildy's two great strug-
gles, one with his editor and the other
with his financee. . . . There was plenty
of frenzied action, and Mark Roberts
(Hildy) and John Daly 'Burns' played
their roles to the hilt. Daly especially
milked every line, but the dialogue was
not strong enough and at times it seemed
to fall apart completely. . . . Produced by
Donald Davis, program was directed by
Franklin Heller from a script by Alvin
Sapinsley.
•
THE SECOND SHOW, "Inside USA With
Chevrolet," with a budget reportedly
in the neighborhood of $20,000, revealed
a lineup of bright new talent, some ex-
cellent camera work for dance ensembles
and two totally unfunny skits. One was
a switch on the overworked theme of col-
lege football recruiting practices, and the
other an obvious bit on the home life of a
child movie star, played by Margaret
O'Brien with the same lachrymose atti-
tudes she employs in her screen tragedies.
In the comedy department, Peter Lind
Hayes, Jim Kirkwood and Lee Goodman
were far superior to their material, while
the musical portions were very ably han-
dled by singers Mary Healy and Marion
Colby and dancer Sheila Bond. ... On
the plus side was the attempt, successful
for the most part, to get away from the
curtain and proscenium and build the show
solely for the cameras. Between acts film
clips of Hayes scooting around in a snazzy
Chewy convertible will have to be changed
in future installments. Dance ensembles
shot the chorus of ten vertically instead
of horizontally, providing effective depth
and allowing very interesting movements
in relation to the cameras. . . . Produced
by Arthur Schwartz and directed by Sher-
man Marks, program featured skits by
Sam Taylor, choreography by Paul Godkin,
with ork conducted by Jay Blackton.
Campbell-Ewald is the agency.
Tele-Set Production
At New High In Aug.
Washington Bureau of RADIO DAILY
Washington — A new high in TV set
production was achieved in August,
according to RMA figures released
over the week-end. More than 200,-
000 home receivers were made, it
was said. With RMA companies re-
porting 185,706 sets — a weekly aver-
age of better than 35,000 sets for the
five-week period covered in the sur-
vey. An average of better than 41,-
500 sets per week had been reached
by RMA members in March, how-
ever, with April output nearly as
high.
Production of other set types was
also healthier than during most of
the Spring and Summer. The num-
ber of FM-AM and FM-only sets
went to 64,179 — highest figure since
March, FM bands were included on
38,790 TV sets. There was a turnout
of 559,076 AM-only sets— also the
highest figure since March.
These totals bring the year's turn-
out of TV sets by RMA companies
to 1,178,308, with 512,403 FM sets
and AM-FM combinations and 3,-
934,657 AM-only sets.
'Dollar' To Buy TV
The second CBS television show
to originate in Hollywood will be a
mystery - adventure series titled
"Yours Truly, Johnny Dollar," a ra-
dio version of which is heard on
CBS Saturday night, 7-7:30 p.m. The
network has not yet set a starting
date for the new video show.
Switchero©
Cincinnati — WCPO-TV became
an unwitting booster ior rival
WLW-T last week. Astounded
pedestrians witnessed the spec-
tacle of a WCPO station wagon
driving around town with a red
back-bumper sign which read
"Best in TV — WLW-T — Channel
4." Grinning WLW-T officials dis-
claimed knowledge of how come.
One guess was the sign got
accidentally "transplanted" at a
Cincinnati Reds game being cov-
ered by both outlets.
To Air Live Drama
From Streets Of N.Y.
An hour long dramatic show, aired
live at 11 p.m. from the streets of
New York, will bow on WNBT Oct.
25 under sponsorship of Bedford
Stores, Inc., through Elliott Nonas
agency.
Titled "City At Midnight," pro-
gram is said to be the first drama
series to be presented directly on
location. Initial airer will originate
at the intersection of Orchard and
Rivington Streets in Manhattan's
lower east side. Action will take
place inside and outside a syna-
gogue, in the hallway of an apart-
ment house, the exterior of a reli-
gious article show, an optical store
and the interior of a bar.
Program is a United Productions
package, produced by Lou Dahlman.
The Week In Television
Commission Begins Hearings On Color. UHF
The FCC hearings on color and UHF got under way in Washington,
with the question of polychrome in the spotlight throughout the week.
RMA and JTAC urged that black-and-white be reaffirmed as standard,
but with the door to color left open. Their opinion was that no system
of color has been proved ready for commercial use and they advised ex-
tensive field tests and experimentation before the adoption of polychrome
standards. DuMout also supported monochrome and urged that compar-
ative tests between black-and-white and color be ?nade as part of the
hearings. RCA asked authorization of color on both UHF and VHF
bands, and estimated that converters would cost from $125 to $175, with
color sets ranging from $400 to $1,000. CBS unveiled a small hand-sized
converter which might cost no more than $5. . . . DuMout opened "the
world's largest and most modern television assembly plant" in East Pater-
son, N. J. Capacity of the factory, it ivas said, is one set every 22 seconds.
. . . Conferences between the AAAA and SAG and SEG to discuss union
organization in the video field opened in New York. . . . R. J. Reynolds
placed on CBS a new mystery series, "Man Against Crime," starring
Ralph Bellamy, to begin Oct, 7. . . . ASCAP extended its TV agreement
to Oct. 15 pending definite agreement on use of music on a per program
basis.
Audience Increase
Lowers TV Cost
Per Thousand
(Continued from Page 1)
pared with a 78 per cent rise in the
number of sets in these cities.
In a letter to agencies and ad-
vertisers explaining the new rates,
all of which are effective Nov. 1,
Harry C. Kopf, NBC veepee in
charge of sales, said that at the new
rates, the NBC inter-connected web
"will deliver nearly four times as
many television homes and at a cost
per thousand 26 per cent less than
one year ago — a decline in cost per
thousand unmatched by any 'other
advertising medium."
Kopf continued: "In the past year,
the interconnected network alone
has grown from 14 to 25 stations
and the available television audience
from 603.000 to 2,225,000 families.
By April 30, 1950, the audience will
number over 3,000,000 families."
During .the two-year period from
November. 1947 to November, 1949.
the cost per thousand on the NBC
interconnected network, it was
pointed out, will have dropped 50
per cent.
Current advertisers and those
placing orders accepted before Nov.
1 will be protected at old rates
through April 30, 1950. New rates for
the 22 stations follow:
Interconnected
WBZ-TV Boston $ 750.00
WRGB Schenectady .... 325.00
WPTZ Philadelphia .... 1.000.00
WBAL-TV Baltimore 550.00
WNBW Washington 500.00
WNBT New York 2.000.00
WTVR Richmond 250.00
WBEN-TV Buffalo 325.00
WNBK Cleveland 600.00
WSPD-TV Toledo 300.00
WWJ-TV Detroit 600.00
WNBQ Chicago 1.000.00
WTMJ-TV Milwaukee 350.00
KSD-TV St. Louis 425.00
WGAL-TV Lancaster 200.00
WLWT Cincinnati 350.00
W DEL-TV Wilmington 200.00
Non-interconnected
WSB-TV Atlanta 250.00
WBAP-TV Fort Worth 250.00
KNBH Los Angeles .... 900.00
KSTP-TV Minneapolis 325.00
WBTV Charlotte 175.00
Sennett Reels Withdrawn
As Result Of H. D. Suit
NBC has withdrawn all Mack
Sennett comedies from participation
in its "Howdy Doody" program
pending settlement of the suit filed
last week by Joseph Balabar. owner
of the Canadian rights to the pic-
tures.
Plaintiff maintains that television
receivers in the Dominion pick up
the domestic broadcasts and vio-
lates his agreement with the net-
work which involves only the latter
rights.
8
RADIO DAILY
Monday, October 3. 1949
Researcher Ponders
Future Of AM-TV
(Continued from Page 1)
addition — perhaps, a virtually irrele-
vant backdrop," he said. "It might
be an advertising message. It could
be something that the viewer doesn't
have to watch but can still get the
course of developments from the
spoken word."
While guessing that the eventual
demise of radio as such is "inevit-
able," Deckinger predicted that this
remains "a long way off." On this
subject he said: "I have a pretty
good hunch that radio, on a cost
basis, is going to be able to hold its
head, in. a national way, pretty high
for some time to come. And don't
forget this, either. Most people be-
lieve that radio is a tremendously
efficient mass medium for reaching
people. I would wonder if it isn't
true that the cost of reaching people
by radio could be doubled and radio
could still be efficient as against, say,
newspapers or magazines or bill-
boards, or some other medium."
Approves Simulcasts
Later he countered this specula-
tion by adding: "... I believe that
radio before too long will be unable
to support very expensive radio
properties, unless the cost of radio
comes down — or unless a part of
that cost is diverted over to a charge,
in a bookkeeping way, against tele-
vision. ... I think that this will
partly be handled by ingenious solu-
tions to the question of simultane-
ous broadcasting and telecasting. If
I can charge part of the cost of Jack
Benny against both radio and tele-
vision then I've got a solution to the
question of how to finance Jack
Benny for both television and ra-
dio."
He concluded: "So I think that
part of the 'whateo' of which we've
been speaking is a new pattern for
television and radio which blends
the two together."
Baseball Sponsors Renew
For '50 Season On WORD
Spartanburg, S. C— Before 1949
baseball season in the Tri-State
League ended, WORD and WDXY,
FM affiliate, renewed the contract
for sponsorship of all Spartanburg
Peaches games to be played in the
1950 season.
All games played by the Peaches
in the 1949 season were jointly spon-
sored by the Spartanburg Coca-Cola
Bottling Company, The Aug. W.
Smith Department Store, Cudd and
Coan Insurance Company and the
White Dot Grocery Stores.
As a part of a package sale, the
sponsors of baseball received a year-
round program on WORD and
WDXY. The package price was in
excess of $20,000, which was the lar-
gest radio advertising contract ever
negotiated in Spartanburg.
All four sponsors renewed for the
1950 season on the same terms of
their 1949 contract.
★ THE WEEK IrV RADIO *
Beer Sponsors Show Sharp Rise
By AL JAEGGIN =====
BREWERS and their distributors
throughout the country have
more than tripled their use of
radio and television over that of
previous years, thus compensating
in large measure for the loss of
revenue resulting by the decision
of the m'ajor networks to ban liquor
commercials, it was indicated in a
Radio Daily survey. The poll of
brewers and 'their agencies showed
an awareness by the beer industry
of the fact that home consumers
constitute "the most rapidly expand-
ing beer market."
The Publishers Information Bu
reau released a new set of figures
of billings on the four m'ajor net
works for the month of July, to
tailing $12,090,579, and for the first
seven months of this year, amount-
ing to $112,862,890. NBC led the list
for the first seven months with
$37,873,390, followed closely by CBS
with $37,323,652. . . . ABC increased
its revenue during the week with
the signing of a contract with Wil-
liam R. Warner & Co., Inc., involv
ing more than one million dollars
in time charges and services, for
sponsorship of Walter Winchell, be-
ginning Jan. 1. . . . Additional rev-
enue will come to Mutual also from
the Benrus Watch Co. which con-
tracted for spots before each World
Series game. . . . NBC was dickering
separately with Pennsylvania Rail
road, American Airlines, Veterans of
Foreign Wars and the Penicillin
Corp., for sponsorship of the newly-
acquired "American Forum of the
Air" on both NBC radio and tele-
vision nets. . . . The Club Aluminum
Products Co. renewed for the fifth
consecutive year its sponsorship of
"Club Time" over ABC, Tuesdays,
10:45-11 a.m., EST. . . . Pabst Blue
Ribbon Beer has picked up the tab
on 12 New York giants pro football
games over WMGM, New York. . . .
WHLI, Hempstead, N. Y.. reported
eleven 52-week contracts for pro-
grams and one deal for hourly time
signals, reoresenting combined gross
billings of $60,000.
The Republican Liberal Fusion
Party will sponsor a series of broad-
casts in behalf of candidates for
Mavor, Comptroller and City Coun-
cil President, over four New York
Citv stations: WNBC, WJZ, WOR
and WMCA. . . . The IndeDendent
Citizens' Committee for the Election
of Herbert Lehman, a Democrat, for
the U. S. Senate will sponsor a
series of 15-m invite broadcasts over
a statewide CBS network.
"America's Town Meeting of the
Air," which represents a sizeable
chunk of income to Town Hall. Inc.,
may become a free agent when its
current contract with ABC exnires
on Dec. 31. according to trade
rumors, because the co-op program
reportedly has not been naving off
to the network ... A network of
14 FM stations in Pennsylvania. New
York. West Virginia and Ohio on
Saturday began carrying the play-
by-play broadcasts of the Duquesne
University football games. . . . The
football games of the University of
Michigan will be carried by a net
work of nine AM and five FM sta
tions throughout the state of Michi
gan.
Because of what was described as
"pressing financial circumstances,"
Kermit-Raymond Corp. and Trans-
cription Broadcasting System, Inc.,
joint package producers, called a
creditors' meeting. . , . Two district
meetings of the NAB had to be
changed because of conflicting hotel
schedules. District No. 3 meeting
will be held at the Skytop Lodge,
Skytop, Pa., Oct. 26-27. District No
2 meeting will be held at the Ber-
keley-Carteret, Asbury Park, N. J
Nov. 3-4. . . . William B. Quarton
of WMT, Cedar Rapids, la., advised
broadcasters attending the NAB's
10th District Meeting at Des Moines
to watch the Government for pos-
sible attempts to restrict freedom
of radio. As one precaution, he em-
phasized the need for a strong in
dustry trade organization. . . . One
industry organization, the Institute
of Radio Engineers, announced the
formation of a Professional Group
of Quality Control, to be headed by
R. F. Rollman of Allen B. Du Mont
Laboratories, Inc. . . . The subject
of government regulations came up
at a meeting of the Northmount
Lions Club in Montreal. T. J. Allard,
general manager of the Canadian
Association of Broadcasters, charged
that the CBC was "complainant,
prosecutor, judge, jury and hang-
man all in one operation." . .
Industry observers who returned
to Washington from the Quebec
NARBA conference indicated a
strong possibility that the United
States may have to share about 10
clear channels in acquiescence to
Cuba.
The FCC turned down the bid by
WCAR, Pontiac, Mich., to move into
Detroit. . . . The Commission also
refused the bid of the United Auto-
mobile Workers, CTO, for a station
in Detroit. . . . An okay, however,
was registered by the Commission
on the application by the Coast Ra-
dio Broadcasting Corp. for a new
five-kw daytimer in Los Angeles
. . . The FCC bypassed the Radio
Features, Inc., case on giveaways in
Chicago and decided to concentrate
its fight for the edict in the New-
York court test with ABC, NBC and
CBS.
Another division of the Avco
Manufacturing Corp. which figured
in the week's news developments
was the one engaged in manufactur-
ing. Avco's Crosley Division an-
nounced a giant $2,000,000 "give-
away" contest to spur the sale of its
newest products. ... In 'another
effort to acquaint the public with
radio and television, especially the
current FCC hearings on TV. the
RMA engaged a corps of publicists
("Selvage & Lee, Inc.) to assist the
radio and television industry in the
job.
M-G-M Attractions
On WMGM Oct. tO
(Continued from Page 1)
Radio Attractions series, "The Story
of Dr. Kildare," debuts with Lew
Ayres and Lionel Barrymore star-
ring. This show will be heard each
Wednesday, 7:30-8 p.m. On Friday,
Oct. 14, WMGM will present the
first in a series of full-hour produc-
tions of hit films, first of which will
be "Vacation From Marriage," star-
ring Deborah Kerr and Ivor Francis,
7:30-8:30 p.m.
Also starting next Monday, Oct.
10, is Paula Stone's "Hollywood,
USA," which will be aired Monday
through Friday, 12-12: 15 p.m. It will
be transcribed in Hollywood.
New WLIB Owners Aim
At Special Audiences
(Continued from Page 1)
tion held at the station for Mrs.
Schiff and the WLIB staff.
Novik and his brother, Harry, a
Stamford, Conn, retailer, own 65 per
cent of the stock. Samuel H. Hains,
a CPA, owns 20 per cent, and Nor-
man B. Furman, of the advertising
firm of Furman, Feiner & Co., owns
15 per cent. Morris Novik, as spokes-
man for the new owners, said that
no staff changes are contemplated.
Mrs. Schiff said, in reply to a
question, that if and when she dis-
poses of her Los Angeles and San
Francisco stations, which are for
sale, she will be out of radio to stay.
Her duties as publisher of The New
York Post leave her no time for
other business interests, she said.
In line with Morris Novik's plans
to give Negroes a greater voice in
New York radio, especially on his
newly acquired station, WLIB, the
station on Friday broadcast the 40th
Anniversary meeting of the found-
ing of the National Assn. for the
Advancement of Colored People,
8 p.m.
Speakers on the half-hour broad-
cast were Mayor William O'Dwyer
and Roy Wilkins, acting national
secretary of the organization. The
program originated from City Col-
lege of New York.
Buys WSNY Football Sked
The Schenectady Works of G. E.
have purchased sponsorship of
WSNY's twelve game football sched-
ule, made up of leading Union Col-
lege and area High School games.
General Electric previously spon-
sored the entire play-by-play base-
ball schedule of the Schenectady
Blue Jays over WSNY during the
1948 season.
CBS V.-P. Is Guest
Hubbell Robinson Jr., CBS vice-
president and director of programs,
appeared as a guest-expert Friday
night on the "You and Humor" pro-
gram over CBS. Robinson gave his
views on radio humor in an inter-
view with Dwight Cooke, the show's
host.
The National Daily Newspaper of Commercial Radio and Television
VOL. 49. NO. 2
NEW YORK, TUESDAY, OCTOBER 4, 1949
TEN CENTS
SERIES' DOMINATES RADIO-TV SCENE
Probe Plane Crash
That Killed Clark
The Civil Aeronautics Board has
begun an investigation of a plane
crash in downtown Los Angeles
Saturday night that took the life of
singing star Buddy Clark and se-
riously injured two NBC coast
executives.
Clark, who was 38, died in a
hospital an hour after the accident.
Jennings Pierce, head of station
relations for NBC's western divi-
sion, sustained a cerebral concussion
and other injuries. Frank Berend,
(Continued on Page 6)
Adair Program Director
For Mutual's Coast Web
West Coast Bureau of RADIO DAILY
Hollywood — J. Carlton Adair has
been named program director for
western regional network of Mutual,
effective immediately. Announce-
ment was made by Willet H. Brown,
president.
Adair succeeds Charles Bulotti,
Jr., who has been program director
for last three years and has been
associated with Don Lee for last
10 years. Adair joined Don Lee
(Continued on Page 2)
Ludens Takes lA Hr.
On "Sing It Again"
The tab on the 10:45-11 p.m. seg-
ment of CBS' "Sing It Again" pro-
gram has been picked up by Ludens,
Inc., to bring the total sponsorship
on the hour-long show to one-half
hour, effective Nov. 26.
Carter Products, Inc., began spon-
sorship of the 10:30-10:45 p.m. pe-
riod on Oct. 1. The agency is J. M.
Mathes, Inc.
Pioneer
Boston — W. Gordon Swan,
WBZ-WBZA program manager
yesterday celebrated his 25th
year with the Westinghouse out-
let here. Swan first became asso-
ciated with WBZ as an announcer
when that station was first located
in Springfield, Mass. He later
was named traffic manager, and
in 1941 was appointed WBZ pro-
gram manager.
Endurance B'dcaster
Ends State Fair Vigil
Trenton, N. J. — After one hun-
dred seventy-three hours, seven-
teen and one-half minutes of con-
tinuous broadcast performance
from the mobile studio of station
WTTM at the New Jersey State
Fair in Trenton, Emest Kovacs,
special events director of the radio
station surrendered the micro-
phone at 1:20 p.m. Sunday. Ko-
vacs began his marathon broad-
cast at 11 a.m. Sunday, Sept. 25.
The radio announcer had daily
physical examinations and fin-
ished his sleepless tour with a
loss of only ten pounds in weight
due to special diet and prescribed
exercises. He revealed yesterday,
he had not resorted to benzedrine
to keep him awake, as numerous
reports had ventured. Kovacs and
his wife left the city yesterday
for a two week vacation at an
undisclosed resort hotel. Kovacs
said besides catching up on lost
sleep, he will devote some
thought on what feat he will per-
form at next year's New Jersey
State Fair. He also stated he
doubts if his record of one hun-
dred seventy-three hours, seven-
teen and one-half minutes of con-
tinued broadcast work will be
broken — and he is certain that it
will never be broken by him.
Alabama Broadcasters
Will Meet October 6-7
Tuscaloosa, Ala. — The Alabama
Broadcasters Assn. will hold its fall
meeting on the University of Ala-
bama campus here Oct. 6 and 7. Mrs.
Wilhelmina Doss, of WJRD, Tusca-
( Continued on Page 6)
AM-Radio And Television Staffs Ready
For Yankee-Dodgers Opening
In New York Tomorrow
By AL "DODGER" JAEGGIN and IRV "YANKEE" MARDER
With 740 radio stations carrying the proceedings to all
points of the globe and fifty-odd television stations in the
United States presenting sight and sound coverage, the 1949
World Series' baseball games between the New York Yankees
and the Brooklyn Dodgers will get under way tomorrow at
the Yankee Stadium, with 72 of the stations CBC outlets.
Indicative of the Series interest is the report that tele-
vision dealers in cities served by video stations report heavy
sales and a scarcity of the name table model receivers. Like-
wise radio receiver sales have been stepped up and the
demand for portable and table model sets have exceeded
expectations.
Gillette Safety Razor Co. will sponsor the Series on both
radio and TV, the 11th time on the Mutual Broadcasting
System's radio network. Included in the sponsored programs
' will be the MBS network of 520
stations; the Canadian Broadcasting
Corp.; the Cuba Network; the Aloha
Network in Hawaii, including Mu-
tual's affiliate, KHON, in Honolulu;
the Mexican Network; stations in
(Continued on Page 7)
Quiz Show Format
Revised For Don Lee
West Coast Bureau of RADIO DAILY
Hollywood— "Tello-Test," the ra-
dio-telephone quiz program that re-
cently received nationwide publicity
by serving as a test case under the
proposed giveaway ban by the FCC,
was launched in a revised version
on the full Don Lee network, yes-
terday, 6:30-6:45 p.m. The show
will be heard five times weekly.
The program, one of the oldest
quiz shows in radio, made its debut
in Chicago some ten years ago.
Under the original format, people
(Continued on Page 2)
NAB District 13 Convenes,
Talks Sales With Mitchell
Dallas, Tex. — Clyde Rembert,
general manager of KRL.D, Dallas,
and district director of the NAB
District 13, called to order another
"off the record" NAB session yester-
day in the Hotel Adolphus.
The highlights of the two-day
agenda were to include a preview
of the BMB Study No. 2, by Dr.
Kenneth Baker, NAB director of
research, a luncheon address by
Judge Justin L. Miller, president of
NAB, a sales session stressing meth-
ods of increasing radio's share of
the advertising dollar, and station
operation costs.
Most popular general interest was
focussed on the sales session, oc-
cupying the entire first day agenda,
presented by Maurice B. Mitchell,
director of BAB, with a straight-
from-the-shoulder pitch of the sales
problem — both national and local —
(Continued on Page 8)
Chicago FM Stations
Will Buy Listings
Chicago— Ralph J. Wood, Jr..
president of the FM Broadcasters of
Chicagoland, announced that FM
stations affiliated with this organi-
zation have voted to institute a
space-buying campaign in the daily
newspapers listing special and sports
events which can be heard over lo-
cal FM outlets.
Present plans call for a once-a-
( Continued on Page 2)
Public Service
Three Philadelphia television
stations— WFI LTV. WCAU-TV
and WPTZ will combine their
facilities in behalf of the Com-
munity Chest to present a half-
hour solicitor training program on
Sunday, October 16. Program will
be heard from 6:00 to 6:30 p.m..
and will be produced in the stu-
dios of WFIL. Later kinescope
recordings will be offered.
2
RADIO DAILY
Tuesday, October 4, 1949
Vol. 49, No. 2 Tues., Oct. 4, 1949
lOCts.
JOHN W. ALICOATE : :
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President; Chester B.
Balm, Vice-President ; Charles A. AlicoEjte,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily.
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Cable address : Radaily, New York.
WEST COAST OFFICES
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older, Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
Phone: Riverside 5491
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
•mder the act of March 3, 1879.
FINANCIAL
= (October 3)
; .-• YORK STOCK EXCHANGE
Net
High Low Close Chg.
ABC 73/8 7l/4 73/g + l/8
Admiral Corp 25% 24 1/4 25% +'%
Am. Tel. & Tel. 142'/4 142 142'/4 -f 1/4
CBS A 22 22 22 — Vl
CBS B 22 22 22 — Vl
Philco 31 3^ 303,4 313^ + 1
RCA Common 12 113,4 12 + %
RCA 1st pfd 731/4 731/4 73 '/4
Stewart-Warner 12% 12 12%— %
Westinghouse . . . . 25% 25V4 25% — %
Westinghouse pfd. 99% 9934 99% + %
Zenith Radio 27% 27% 27% -f %
NEW YORK CURB EXCHANGE
Nat. Union Radio 234 2'/2 2% — %
OVER THE COUNTER
Bid Asked
DuMont Lab 13% 143,4
Stromberg-Carlson 10%
U. S. Television 5-16 %
WJR (Detroit) 7 734
Adair Program Director
For Mutual's Coast Web
(Continued from Page 1)
about a year ago as sales service
manager and a month ago was pro-
moted to head the newly-Created
department as manager of program
service department. Prior to join-
ing Don Lee, he had his own agency,
and was at one time vice-president
of Raymond R. Morgan Company
in Hollywood.
Returning To CBS Web
"Lum and Abner," absent from
the airwaves for the past several
months, will return to the CBS net-
work, Saturday, Oct. 22. Program
originating in Hollywood will be
aired 7:00-7:30 p.m., EST.
Quiz Program Format
Revised For Don Lee
(Continued from Page 1)
were called and asked to answer
a jackpot question. The jackpot
question carried over an indeter-
minate number of broadcasts until
it was correctly answered.
The recent FCC regulations ban-
ning certain giveaways as lotteries
would have affected "Tello-Test"
only because of this jackpot ques-
tion carry-over feature. The Com-
mission felt that a giveaway pro-
gram would be considered illegal
if aid to answering the question
correctly is given on a program
broadcast over the station; and that
the broadcasting of the question on
a previous program would be con-
sidered as such aid. At any rate,
"Tello-Test" was granted in injunc-
tion and remains on the air in the
East under the original format.
Don Lee officials asked for a
change in format in order to comply
with all Commission requirements.
Conferences between Donn Tatum,
Don Lee vice-president and general
counsel, and Walter Schwimmer,
president of Radio Features, Inc. —
owners of "Tello-Test" package,
cleared up all differences. In the
Don Lee version of the quiz pro-
gram, the "carry over" objection
will be eliminated by utilizing a
different jackpot question for each
broadcast. If no one called answers
correctly during a single show, the
announcer will tell listeners the
answer. The jackpot will continue
to grow, but a new question will
be used on the following broadcast.
Pre-series Programs
Set By Mutual Network
MBS" 520 affiliates have scheduled
a special half-hour "World Series
Preview," today, 9 a.m., EST, orig-
inating from the hotel suite of
Baseball Commissioner Albert B.
Chandler. Participating on the show
will be Casey Stengel, Yankee man-
ager; Burt Shotton, Dodger man-
ager, and Joseph P. Spang, Jr.,
president of the Gillette Safety
Razor Co. AFRS plans to short-
wave a recording of this show to-
morrow in the event of a postpone-
ment of the Series' opener.
Another MBS show, "Knothole
Gang World Series Preview," will
be carried this afternoon on 460
affiliates during the last quarter of
Mutual's "Bob Poole Show," 3-4
p.m., EST. Participants include
"Rabbit" Maranville, former short-
stop of the world champion 1914
Boston Braves; Don King, captain
of the Boys Town, Nebraska, Base-
ball Team, and Ray Herrera, cap-
tain of the National Championship
Junior American Legion Baseball
Team of 1949.
Karl Nelson Named
Toledo — Karl Nelson, program-
production director of WTOL, has
been elected to a two-year term
as director and second vice-presi-
dent of the Toledo Advertising Club.
Chicago's FM Stations
To Purchase Listings
(Continued from Page 1)
week spot on the radio pages of Chi-
cago daily newspapers. Football
games, basketball games, lectures,
and live musical events would be
included in the paid listings.
In addition, brochures outlining
all major events and programs to be
broadcast over local FM stations
this season will be printed and mail-
ed to listeners. They will also be
distributed by FM set manufacturers
to retail radio stores, Wood said.
WABF Opera Series
WABF (FM),. New York, will
broadcast a series of rarely-heard
18th century operas on Wednesday
evenings starting Oct. 12. The operas
will be performed by the Hunter
College Opera Workshop, and will
originate from the Hunter College
Playhouse. All will be sung in Eng-
lish.
Renew McNeill Program
Chicago — Swift & Company, thru
the J. Walter Thompson agency,
has signed a 52-week renewal con-
tract, effective Monday, October 24,
to continue its half-hour sponsor-
ship from 8: 15 a.m. of Don McNeill's
Breakfast Club. This renewal covers
the Monday through Friday broad-
casts over 270 ABC stations.
COmmC and G0IDG
TOMAS MUNIZ, president of Puerto Rican
Broadcasters Assn. and general manager of
WIAC, San Juan, arrived in New York yester-
day on business. He'll be here for a week.
MERLE S. JONES, recently named general
manager of the Columbia Pacific Network and
KNX, the CBS O&O station in Los Angeles,
has arrived on the West Coast to take over
his new duties.
PAUL MOWREY, national director of tele-
vision for the American network, is back at
ABC headquarters in New York following an
extended business trip to the West Coast.
HOWARD LANE, general manager of KOIN,
Portland, Ore., left yesterday for the Coast
following a few days in New York.
JACK ZERBE, general manager of WKAQ,
San Juan, P. R., has arrived in New York on
business.
PHIL A LAMP I, farm news editor of WJZ, is
in Harrisburg, Pa., where he is attending the
Northeastern Poultry Producers Council Ex-
position.
LLOYD BROWNFIELD, director of press in-
formation for KNX, Los Angeles, is in New
York for a 10-day visit.
HARRY WISMER and JIM GIBBONS, Ameri-
can network sportscasters, will head late this
week for Ann Arbor, Mich., where on Satur-
day they'll broadcast the Army-Michigan foot-
ball game. Sponsor will be the U. S. Army
and U. S. Air Force recruiting service.
J. E. BUSBY, manager of WKRG, Mobile,
Ala., is in town for conferences at CBS, with
which the station is affiliated.
A. A. WARD, vice-president of Altec Service,
is in New York from the West Coast.
Somehow this duck is all balled up. She shouldn't be
messing around with those baby cockers — she's got herself in
the wrong place.
How about your radio advertising in Baltimore? Is it placed
right? If it's on W-I-T-H, you're all set for profitable sales!
Because W-I-T-H is the big bargain buy in this rich town.
W-I-T-H delivers its big audience to you at the lowest cost-
per-listener on any station in town. It covers 92.3% of all the
radio homes in the Baltimore trading area.
So make sure your radio advertising is in the right bailiwick.
Call in your Headley-Reed man and get the full W-I-T-H
story today.
BALTIMORE, MARYLAND
Tom Tinsley, President • Represented by Headley-Reed
Plenty 0*
in CinciM"*
Yes, the "eyes have it." in Cincinnati. It's a
RED HOT television town. Take a look at
these figures reported in the six-city Telepulse
for August, 1949:
Average 14 Hour TV Sets-In-Use
(12 Noon—
12 Midnight)
City
August 1-7
July
CINCINNATI
30.4%
23.7%
New York
21.8
20.8
Philadelphia
21.7
19.5
Chicago
20.1
18.9
Now, another shot of vitamins has been
added in the three cities with all new star-
studded daytime programs, starting at 11 :30
AM daily and featuring the million dollar
WLW-Television talent staff.
More vitamins: All three Crosley TV stations
— WLW-T, Cincinnati; WLW-D, Dayton;
and WLW-C, Columbus — also began carry-
ing the full NBC television network schedule
on September 25th — LIVE — via cable and
our own microwave facilities.
For a healthy sales prescription, contact your
nearest WLW Sales Office.
WLW-T
WLW-D WLW-C
*RUTH LYONS Mid-West's
Greatest Showoman
TELEVISION SERVICE OF THE NATION'S STATION
Crosley Broadcasting Corporation
RADIO DAILY
Tuesday, October 4. 1949
CHICAGO
B7 HAL TATE
THE Chicago Cubs may be in last
place as far as the National
League is concerned, but on the air,
the team and their No. 1 fan, an-
nouncer Bert Wilson, rank first!
June-July Hooperatings for Chicago
showed the top-rated period to be
11.6 on WIND, during the Cubs'
baseball games at 2:30 p.m. Sun-
days. The July-August Hooperatings
again indicated the Cubs, and WIND,
to be in first place with a rating
of 11.3 for the 2:30 p.m. Sunday
time. In addition, the Hooper sur-
vey shows that the first five high-
rated periods on Sunday are all
Cubs broadcasts on WIND.
Lon Saxon, WBBM singing star
who has been heard on many local
programs, joined the cast of melody-
makers heard over CBS' "Music
For You" program Sunday, October
2. In addition to several solos, he
sang a duet with Elaine Rodgers,
who also sings with the Meadow-
Larks, the "Music For You" featured
vocal quartet. Caesar Petrillo di-
rects the orchestra, and the show
is written and produced by Skee
Wolff.
Cyril B. Janicki, director of The
Little Theater Company, has really
come up with something — a pro-
fessional training school for young
actors between the ages of 6 and
20. That the training is more than
adequate is proven by the fact that
many of the Little Theatre mem-
bers are active in modeling, radio
and television in Chicago, and quite
a few have recently appeared in
Coronet, Jam Handy, Atlas and
Wilding films.
Subject of a picture spread in
the October 2 issue of Parade
Magazine is not, as one might ex-
pect, Publicist Maraleita Dutton, but
her black Cocker Spaniel, "D.J.," a
professional model.
****
HENRY GREENFIELD, Mg. Director N.Y.19
California Commentary. . . .'
• • • IT IS ESTIMATED that 15.000,000 people tune in on the
weekly adventures of Dr. Christian, which has been on the air con-
tinuously for more than 12 years. . . . that's a lot of "patients." . . . Ronald
C. Oxford, for the past two years head of KFI-TV's programming,
has resigned effective November 1 to devote his
HollyV^OOCl ,'me •° development of programs for network
and kinescope release. He will be succeeded by
Kenneth Higgins, for the past few months executive producer for
KFI-TV. . . . Dick Haymes in huddles with the Ward Wheelock
Agency execs on the "Club 15" show's progress. . . . Fibber McGee
and Molly, who are Jim and Marian Jordan in private life, are
entertaining as houseguests their son, Jim. Jr., and his bride, actress
Peggy Knudson. Jim Jr., is on the NBC television staff in New York. . . .
The NBC Page Boys threw a party the other day celebrating the return
to NBC of Gordon MacRae, former NBC page, now star of "The Railroad
Hour," and a how-do-you-do cocktail affair was tossed last week to
introduce Bob Hawk, the Lemac Man, to Hollywood.
ft ft ft ft
• • • A PREVIEW SHOWING of the new television version
of "The Life of Riley" was held last week at NBC. This is the first
major Hollywood radio program to go on television, and the first
production in show business history /to be on radio and tele-
vision. ... Jo Richey of KECA's Continuity Acceptance Depart-
ment, has moved to TV center, where she will do Literary Rights
work and assist in clearance of film and TV scripts. . . . After
months of musical drought, the Mark Warnow Music Company,
headed by the Hit Parade maestro, now has a tune heading for
the selfsame Hit Parade. It's "The Big Go Bye," and will soon be
heard on Holiday Records performed by Larry Neill and the
Black Smith Trio. . . . Beverly Wills of CBS' "Junior Miss" claims
to have the best comedy teacher in the business, her mother,
CBS "Leave It to Joan" star Joan Davis. . . . Walter O'Keefe
and the "Double or Nothing" cast returned to Hollywood last
week after spending three days in Tucson, Arizona, where the
show was broadcast from the newly-erected Westerner hotel. . . .
Air America, Inc. has picked up the tab on Bill Symes' "All
America Scoreboard." Symes' sportscast immediately follows the
KHJ broadcast of Pacific Coast Conference football on Satur-
days. . . . Edward Arnold, ABC's "Mr. President," is in St. Paul,
Minnesota, to attend the American Federation of Labor conven-
tion, returning here October 9. . . .
ft ft
ft
• • • BOB McANDREWS. managing director of Southern Cali-
fornia Broadcasters Ass'n, will address American Hotel Association
annual national convention at Fairmont Hotel, San Francisco. October 7
on potentialities of broadcast advertising for the hotel industry. . . .
George E. Ledell, Jr., KFI-TV sales executive, is the father of a six
pound twelve ounce girl, Patricia Ann, born September 25. ... A new
guessing game called "Name the Dance" was introduced by Frank
Veloz on "The Veloz Show" over KNBH and immediately caught on so
well it will be added as a regular part of the show. Veloz and his
partner demonstrate a dance, without music, giving oral clues, then
televiewers are invited to phone in and name the dance. . . . Since
CBS' "Amos 'n' Andy" made their radio debut, the world has seen the
advent of sound and color movies, television and radon*.
New Books
About Radio Advertising
An analysis of more ttian $ou,-
000,000 worth of sponsor participa-
tion programs, based on a survey of
260 stations, and suggestions to
advertisers on how to make radio
budgets pay off are illustrated by
graphs and charts in a new book,
'Successful Radio Advertising with
Sponsor Participation Programs," by
Robert I. Garver, account executive
at Lynn Baker, Inc.
The 321 pages of data and text,
published by Prentice-Hall, Inc., are
broken down into three main parts:
Most popular participation pro-
grams, Selecting a program and
A national survey of participation
programs. The exhaustive analysis
of programs ranges from the effec-
tiveness of certain types of shows in
selling particular kinds of products
to comparisons between time rates
and methods of obtaining audience
reaction measurements.
One of the most valuable sections
of the book for radio and advertis-
ing executives is that dealing with
the results of the survey. That sec-
tion, plus Appendix 1 and Appendix
2, makes up the greater part of the
entire book. In it are statistics on
the length of participations, varia-
tions between stations of different
wattages, the number of times such
shows are broadcast per week and
at what hours of the day, the maxi-
mum number of commercials al-
lowed and their individual lengths,
a breakdown of types of shows into
such classifications as music, live or
transcribed. Still other charts illus-
trate >the annual mail response to
shows, rates charged by stations of
various wattage, and discounts al-
lowed.
In order to present an over-all
picture of the types of advertisers
using participation programs, the
author listed in Appendix 1 a repre-
sentative group of sponsors. Appen-
dix 2 consists of a geographical
listing of participation programs
broadcast in all states of this country
(except Wyoming), District of Co-
lumbia and the Territory of Hawaii.
A.J.
'Straight Arrow" Cited
On Floor Of Senate
Washington — Senator Dennis
Chavez of New Mexico inserted in
the Congressional Record a oom-
mendation for MBS' "Straight Ar-
row" show for its production of a
half-hour American Indian Day
salute.
In his Friday morning commenda-
tion, contained in a speech of sev-
eral hundred words, Chavez said:
"One of the finest tributes that can
be paid to the Indian was the radio
program arranged by the Mutual
Broadcasting System in conjunction
with the nationwide Citizens Com-
mittee of the National Congress of
American Indians and designed to
spotlight the cultural aspects of In-
dian life."
Then when each panel in a strip meets his approval, he makes a careful pencil rendering as above.
After this, the pencil rendering is carefully inked in, as you see here.
STEP BY STEP. . .
that's the way it's done successfully!
AS you can see, Chic Young, who draws the
± \ popular "Blondie" comic strip, goes through
many steps to arrive at a finished cartoon.
And, cartoonist Chic Young, together with
millions of other smart Americans, will tell you
that the step- by- step method is the easiest,
surest way of doing anything worth while.
Particularly, saving money.
One of the easiest and surest ways to set
aside any worth while amount of money is to
buy United States Savings Bonds the step-by-
step method —
So set aside a regular amount week after week,
month after month, year after year. Then in 10
short years you will have a mighty nice nest egg
tucked away.
Get started now. Get your Bonds through Pay-
roll Savings or at your bank or post office.
AUTOMATIC SAVING IS SURE SAVING— U. S. SAVINGS BONDS
THIS SPACE CONTRIBUTED BY RADIO DAILY
6
RADIO DAILY
Tuesday, October 4. 1949
Probe Plane Crash
That Killed (lark
(Continued from Page 1)
NBC western division sales man-
ager, suffered a fractured left arm.
Sportscaster Frank Hayes escaped
with bruises when the plane, a
small Cessna chartered for the trip
to and from the Stanford-Michigan
football game at Palo Alto, sud-
denly ran out of gas and hurtled
to the ground.
Clark, a radio and record head-
liner for many years, was born in
Boston, where he studied law. He
began his theatrical career as a
band vocalist, singing with Benny
Goodman, Wayne King, Lud Glus-
kin, Raymond Paige, and Mark
Warnow. From 1936 to 1939 he
starred in the "Hit Parade" broad-
cast series. He appeared in several
other radio shows, including Ar-
mour's "Treet Time," and did many
guest shots. He also was the "ghost
voice" for non-singing stars in sev-
eral films. He joined the Army in
1942 and served until December,
1945.
Clark's last radio assignment was
as star-emcee of the Carnation
"Contented Hour" on NBC. He was
to have begun a new Carnation
series on CBS last Sunday night.
He leaves his wife, Nedra, a daught-
er, Penny, six, and two': children
by a former marriage.
Thayer Leaving V. Of A.,
For Another State Post
Paris — Charles Thayer, outgoing
director of the Voice of America,
arrived here over the week-end on
official U. S. State Department busi-
ness and plans to leave shortly for
London.
Thayer, whose new assignment
has not yet been announced, will
return to New York about Oct. 12.
His New York office personnel plan
a farewell party for him on Oct. 14.
Thayer will be succeeded by an-
other career diplomat, Foy D.
Kohler, as director of the Voice
of America in the early part of
November. Kohler, also on regular
foreign service for the State Dept.,
returned several months ago from
Moscow where he was counselor
and first secretary at the American
embassy. He is now in New York
familiarizing himself with the oper-
ations of the V of A.
Caribbean Analyst
Buck Cartel, the No. 1 sports-
caster of the Caribbean area, ar-
rived from San Juan, Puerto
Rico, yesterday to cover the
World Series for WIAC under
the sponsorship of Don Q rum.
Canel will have Louis Olmo,
Puerto Rican outfielder, with
the Dodgers team as a guest on
his pre-series broadcast to the
Caribbean area tonight.
NETWORK SONG FAVORITES
The top 30 songs of the week (more in case of ties), based
on the copyrighted Audience Coverage Index Survey of
Popular Music Broadcast over Radio Networks. Published
by the Office of Research, Inc., Dr. John Peatman, Director.
Survey Week of September 23-29, 1949
Title Publisher
A Dreamer's Holiday Shapiro-Bernstein
Don't Cry, Joe Harms
Fiddle Dee Dee Harms
Four Winds And The Seven Seas Lombardo
Georgia On My Mind Peer
Give Me A Song With A Beautiful Melody Witmark
Homework Berlin
Huckle Buck United
I Can Dream Can't I Chappell
h You Ever Fall in Love Again J. J. Robbins
It's A Great Feeling Remick
fust One Way To Say I Love You Berlin
Katrina E. H. Morris
Last Mile Home Leeds
Let's Take An Old Fashioned Walk Berlin
Love Is A Beautiful Thing Porgie
Maybe It's Because B-V-C
Over The Hillside Dreyer
Room Full Of Roses Hill & Range
Some Enchanted Evening Chappell
Someday You'll Want Me To Want You Duchess
That Lucky Old Sun Robbins
There's Yes Yes In Your Eyes Witmark
Toot Toot Tootsie Goodbye Feist
Twenty-Four Hours Of Sunshine Advanced
Wedding of Lilli Marlene Leeds
(Where Are You) Now That I Need You Famous
Who Do You Know In Heaven Robbins
You Told A Lie Bourne
Younger Than Springtime Chappell
You're Breaking My Heart Mellin
You're So Understanding Banron-Porgie
Second Group
Title Publisher
A Wonderful Guy Chappell
And It Still Goes Shapiro-Bernstein
Ain't She Sweet Advanced
Bali Ha'i Chappell
Baby It's Cold Outside E. H. Morris
Dime A Dozen E. H. Morris
How It Lies, How It Lies, How It Lies E. H. Morris
I Can't Believe It Claremont
I Don't See Me In Your Eyes Anymore Laurel
I Know I Know I Know Robbins
I Wish I Had A Record Crawford
In Santiago By The Sea Life Music
Lover's Gold Oxford
Make Believe (You Are Glad When You're Sorry) B-V-C
My One My Only My All Paramount
Now Now Now Is The Time Fremart
Riders In The Sky E. H. Morris
So In Love T. B. Harms
Song Of Surrender Paramount
Through A Long And Sleepless Night Miller
Twilight Ben Bloom
Why Fall In Love With A Stranger Campbell
Copyright, 1949, Office of Research, Inc.
Ala. Broadcasters
To Meet Od. 6-7
(Continued from Page 1)
loosa, and Bert Bank, of WTBC,
Tuscaloosa, are co-chairmen of the
convention committee.
A luncheon session on the opening
day will feature a talk by Easton C.
Woolley, director of NBC's stations
department, on "Radio 1949 and in
the 50's." During the afternoon ses-
sion, starting at 2:30, Howard E.
Pill, of WSFA, Montgomery, presi-
dent of the Alabama Broadcasters
Assn., will preside over a discussion
of "Selling Radio in a Buyer's Mar-
ket." Jim Reese, of WWWB, Jasper,
will act as moderator.
At a banquet to be held Thursday
night at 6 p.m., Charles A. Fell,
managing editor of the Birmingham
News-Age-Herald, will speak on
"Radio and the News."
Friday's sessions begin at 9:30
a.m. with a discussion of how "Good
Programming Puts Money in the
Bank," moderated by Lionel Baxter,
of WAPI, Birmingham. The lunch-
eon speaker is Frank M. Headley, of
Headley-Reed Co., president of the
NARSR, whose topic is "Radio Has
Grown Up." The afternoon session
is divided into three parts: "The
NAB At Work," by Allen M. Wood-
all, of WDAK, Columbus, Ga.; "Re-
port on BMB," by Kenneth Baker,
acting president of BMB; "How To
Turn People Into Customers," a
showing of the NAB film of that
title by Maurice Mitchell, of the
Broadcast Advertising Bureau.
A junket to the Alabama-Du-
quesne football game at Denny
Stadium next Friday night will top
off the conclave.
Returning To NBC
Deian Martin and Jerry Lewis,
after a two-week's vacation, will
return with rbheir NBC comedy show
Friday at 8: 00 p.m., EST, beginning
Oct. 7. "The Martin and Lewis
Show" was formerly heard on Tues-
days at 9:00 p.m., EDT.
NEED RECORDING
TAPE IN A HURRY?
For emergency use, we will
rush-ship (by Air if outside
N. Y. area) up to 20 reels
from our New York stock at
prices listed for such quantities
CALL
OR WRITE
today for complete
Recording Tape price
list and a Free supply of
Program Identification
Labels.
AUDIO & VIDEO PRODUCTS CORP.
1 6 5 0 BROADWAY, M.Y.I 9, N. Y.
Section of RADIO DAILY, Tuesday, October 4. 1949 — TELEVISION DAILY is fully protected by register and copyright
WORLD SERIES IN TV SPOTLIGHT
TELE TOPICS
THE YANKEES and the Dodgers did the
TV industry a great favor Sunday when
they clinched the pennants in their re-
spective leagues and made it a Subway
World's Series. ... It was most accom-
modating because the networks have the
physical setup at both Yankee Stadium and
Ebbets Field to televise the Series and
plenty of manpower on hand to make the
pool telecasts a success.
WHILE ON THE SUBJECT of televis-
ing the World's Series it might not
be amiss to suggest to the TV announcers
that they confine their reporting to the
players and the play by play account of
each game. One announcer, who has a
habit of saying "How About That,"
seemed overly emotional in his reporting
of the Yankees' final game with Boston.
After all the viewer is an eye witness to
the proceeding and wants only to be filled
in on what is transpiring before him.
SIGNING OF FIVE more shows has been
announced by WOR-TV, bringing to
ten the station's initial program lineup.
The new shows are "Road To Success,"
"Apartment 3C," "Hazel Shermet," "What
Happens Now?" and "Toon A-Vision."
The first-named offering is a "practical
inventors' show," which will present on
its premiere a man who manufactures gold,
it says here, for fifty cents a pound; also
the inventor of a car that runs on dis-
tilled water.
•
VA/AAM, BALTIMORE, has inked five
™ ▼ new contracts: Gunther Brewing Co.,
for "Football Preview," 15 minutes preced-
ing the Notre Dame games, through Ruth-
rauff & Ryan; Hanline Brothers, for Han-
line Paints, through Cahn-Miller Agency;
Minnesota Mining Cr Mfg. Co. (Scotch
Tape) through BBD&O, and Schleisner Co.
(department store) through Kal, Ehrlich &
Merrick. . . . WGN-TV, Chicago, has sold
the Monday night boxing card at Marigold
Gardens to the Peter Hand Brewery Co.
for Meister Brau Beer, through BBD&O;
one-minute film spots to the Culligan Soft
Water Service, through Frederick, Franz
& McCowen, and one-minute spots to the
Ambrosia Brewing Co., for 52 weeks
through the Malcolm-Howard Advertising
Co.
A SPECIAL Chicago telecast featuring
the "Toy Fair" at Marshall Field &
Company will be seen on WGN-TV, Wed-
nesday, October 6, from 7:30 to 8:00 p.m.
j The telecast, which will also be entitled
"Toy Fair," will originate from the WGN-
TV studios, but the set will be a replica
of the specially decorated toy department
1 at Field's.
Fifty-two Stations Will Be Linked Together
For Network Pool Telecast Of World Series;
All Will Carry The Gillette Courtesy Credits
(Continued
Alaska, Puerto Rico and South
America, and unaffiliated stations
from coast to coast in this country.
The broadcast scheduled by the
Armed Forces Radio Service will be
sans commercials.
The domestic and shortwave
broadcasts begin at 12:45 p.m., EST,
with the play-by-play reports sched-
uled to start at 1 p.m., EST, Wed-
nesday .through Saturday. The Sun-
day broadcast, if there is no clean
sweep by either the Dodgers or the
Yankees, will begin at 1:45 p.m.,
with the actual game scheduled to
start at 2:05 p.m., EST. The AFRS
shortwaving will begin at 2 p.m.,
EST, Sunday.
Walter "Red" Barber and Mel Al-
len will divide the AM and FM
announcing chores, both color and
play-by-play reports. Both Barber
and Allen previously broadcast
World Series, as well as All-Star
games, over Mutual.
Will Be Shortwaved
The Voice of America of the U. S.
State Department and AFRS began
yesterday announcing the scheduled
shortwave broadcasts. In addition,
all armed forces, including ships at
sea, army and air forces bases
throughout the world, also have
been advised by cable. The V. of A.
does not plan play-by-play reports,
but will include games' results and
special baseball features on its regu-
lar programs in 22 foreign languages.
The APRS' shortwaved accounts
beamed to Europe will be rebroad-
cast on medium wave, depending
upon the quality of reception, by
the American Forces Network in
from Page 1)
Germany, consisting of four stations;
and the Austrian Blue Danube Net-
work of three stations. Four short-
wave transmitters on the Atlantic
coast will beam the programs to
Europe, the Mediterranean area,
Africa and the Atlantic areas.
Two other AFRS shortwave trans-
mitters on the West Coast will beam
the World Series to Alaska, the
Pacific areas and the Far East, where
it is expected to be rebroadcast on
medium wave lengths.
Heavy TV Coverage
At this writing all but two or
three of the 54 TV stations on the
air had made plans to carry the
Series telecast, and .there were indi-
cations that the holdouts might
come into the fold by tomorrow.
Last year, by contrast, only 19 tele-
vision stations were able to air the
baseball classic.
This year's Series will be the first
to be shown in theatres via large-
screen television. Five theaters in
four cities are scheduled to present
the Series before paid audiences:
the Fabian Theater in Brooklyn, the
Pilgrim in Boston, the State-Lake
in Chicago, and two theaters in
Milwaukee. In addition, New York
City's Paramount Theater has been
offered the games, but the theater
management at this writing had not
yet decided on acceptance.
Four Cameras To Be Used
Four cameras will be used in the
pickups from Yankee Stadium and
Ebbets Field. Jim Britt and another
announcer not yet selected will han-
dle play-by-play and color. Maxon
is the agency for Gillette.
Coast To See 'Inside Of TV9
At Exposition Oct 15-23
West Coast Bureau of RADIO DAILY
Los Angeles — Television, with the
cooperation of the Los Angeles
area's seven television stations, will
take the wraps off of production
techniques and various other mys-
teries revolving around video when
the National Television-Radio Expo-
sition is held October 15 to 23, in
Shrine Convention Hall.
Portrays "Things To Come"
The Southern California Radio
and Electrical Appliance Associa-
tion, the sponsor, is making avail-
able every facility so that Holly-
wood and many other business and
scientific groups, including the
Academy of Television Arts and
Sciences, may give the public a pre-
view of things to come.
Demonstrations will cover produc-
tion, transmission and all the "in
between" phases until the presenta-
tion reaches the screen of the home
receiver.
Co-Operation To Be Close
Close cooperation between Bill
Quinn, managing director of the
Association, and Henry R. Lubcke,
president of the TV Academy, and
the Television Committee of the
Chamber of Commerce and many
other civic and business groups as-
sures success of the Exposition.
TV Dealers Form
Own Association
Formation of a National Televi-
sion Dealers Association which has
been incorporated under the laws
of Maryland, was announced yes-
terday in Washington by E. A.
Dempsey, executive director. Prime
purpose of the organization is to
raise and help maintain higher
standards in advertising, merchan-
dising and servicing throughout the
industry, Dempsey said.
"We are not thinking along the
lines of revolutionizing present mer-
chandising methods, but rather a
harmonizing of all elements in the
industry so that we may serve the
television buying public in a gen-
erally more satisfactory manner,"
Dempsey explained.
Chevrolet Dealers Buy
'Jury Trials' Of WABD
The Local Chevrolet Dealers Assn.
of New York will sponsor the tele
version of 'Famous Ju ry Trials" on
WABD, New York, 9:30-10 p.m.
Wednesday nights, starting tomor-
row. Campbell-Ewald is the agency.
Another crime - and - punishment
drama, "The Plainclothes Man."
will also make its debut Wednes-
day night in the preceding half-hour
slot, 9-9:30 p.m.
Westinghouse Studio 1
To Present Kipling Drama
"The Light That Failed," a video
adaptation of the Kipling story, will
be carried by 17 CBS-TV stations
as a presentation of the Westing-
house Television Theater's "Studio
One" on Monday, 10 p.m. An addi-
tional 17 stations will air the show
later via television recordings.
Richard Hart and Felicia Mon-
tealegre are starred.
Dopester
Eigbt-y ear-old Charlie Hank-
inson, of Mutual' s "Juvenile
Jury," who last year correctly
predicted on WOR's "Sews on
the Human Side" that the
Braves would beat the Indians.
1-0, forecast on the same pro-
gram last night that the Yanks
would take the Series in six
games and that the Yanks
would win the opener, 2-1, with
Rascbi and Roc pitching.
RADIO DAILY:
Tuesday, October 4, 1949
COAST-TO -COAST
"Irma" Visits WCAU
Philadelphia, Pa. — Marie Wilson,
star of CBS' "My Friend Irma," was
given the open door treatment by
WCAU during her one-day visit to
Philadelphia as part of Paramount's
promotion of the local opening of
the film based on the popular radio
show.
Will Carry Football Sked.
Minneapolis, Minn. — ■ This fall,
WLOL is carrying the full schedule
of games played by Notre Dame
University to give the local Irish
fan an opportunity to follow, on
the spot, the progress of a team
other than that of Minnesota. In
addition. WLOL is transcribing and
re-broadcasting a full rurming-
account of the Minnesota game that
is played back each Saturday eve-
ning.
Commentator At Premiere
Trenton, IN. J. — Mrs. Gill Robb
Wilson, commentator of WTTM-
NBC Trenton, was among the ci-
vilian guests entertained aboard the
USS Midway last Tuesday for the
Air Show and premiere of Warner
Brothers Motion Picture, "Task
Force."
Children's Diary
Worcester, Mass. — WTAG - FM
opens the fourth season of "Make
Friends With Music" with a diary
listening guide written and designed
by Gladys Tomajan, to acquaint
youngsters with serious music by
talking about it in language a child
can understand.
New Community Program
Charleston, West Virginia —
WKNA has a new program directed
at St. Albans, a community of about
12,500 population, located 15 miles
from Charleston. Five St. Albans
merchants sponsor the 20-minute,
daily show titled "Today In St. Al-
bans." Fred Scott, WKNA announ-
cer, plays records, and gives news
concerning St. Alban's churches,
civic groups, interesting personal
experiences, etc.
Frank Ford Alias Eddie Felbin
Philadelphia, Pa. — Eddie Felbin,
account executive at the Phil Klein
Agency, returns to the local sports
front when he mikes the "Campus
Parade" show before the Penn foot-
ball games on WCAU. He'll use the
name of Frank Ford.
Texas Western Show
Riverside, Calif. — Texas Jim
Lewis, Decca Recording artist, sign-
ed with BCA's "Western Network"
to do his western show 5: 30 to 6 p.m.,
Monday, Thursday and Friday. The
BCA Western Network stations car-
rying the program are KPRO, River-
side and San Bernardino; KREO,
Indio and Palm Springs; KROP,
Brawley and El Centro; KYOR,
Blythe.
NAB District 13 Convenes,
Talks Sales With Mitchell
(Continued
facing the industry at present time.
According to Jim Crocker, assist-
ant manager of KRLD, Dallas, regis-
tration of 167 at 1:00 p.m. had estab-
lished a near record for District 13
attendance.
Those registered and the stations
they represent were:
Roy Bacus, WBAP, Fort Worth;
Blaine Gornwell, KWFT, Wichita
Falls; R. M. Baird, KTXL, San An-
gelo; William L. Cox, KBST, Big
Springs; Robert Belion, KCMC,
Texarkana; George Cranston,
WBAP, Fort Worth, Ken Bennett,
KSIJ, Gladewater; J. W. Crocker,
KRLD, Dallas; Burton Bishop,
KTEM, Temple; James R. Curtis,
KFRO, Longview; Kenyon Brown,
KWFT, Wichita Falls; M. E. Dan-
bom, KTBB, Tyler; Bo Byers,
KOAA, Bryan; Tom Dillahunty,
KCMC, Texarkana; Joe Caffo,
KEPO, El Paso; Dale Drake, WRR,
Dallas.
Also Gene L. Cagle, Texas State
Network; H. H. Dunnavan, Lone
Star Chain; Martin Campbell,
WFAA, Dallas; Henry Jones, KIMP,
Mt. Pleasant; Rial L. Campbell,
KVOP, Plainview; W. C. Fouts,
KSFA, Nacogdoches; D. C. Cannan,
KFDX, Wichita Falls; Howard Fry,
KFDM, Beaumont; Charlie Clough,
KWFT, Wichita Falls; R. Lee Glas-
gow, WACO; Louis Cook, KNOW,
Austin; Ernest Hackworth, KCMC,
Texarkana; Leo Hackney, KGVL,
Greenville; Terry Lee, KXYZ, Hous.-
ton; Lloyd Hawkins, KLTI, Long-
view; Joe M. Leonard, Jr., KGAF,
Gainesville; Ray Herndon, KTRH,
Houston.
And Richmond Lewin, KTRE,
Lufkin; Julian L. Hill, KPLT, Paris;
Ira Lewis, KGNC, Amarillo; Fred
C. Hill, KTRE, Lufkin; Bill Light-
foot, KREL, Baytown; Budd Hill,
KHBR, Hillsboro; A. C. Lloyd, Jr.,
KBKI, Alice; G. C. Hoffman, KSET,
El Paso; C. B. Locke, KFDM, Beau,
mont; W. P. Hood, KFDX, Wichita
Falls; Glen H. McClain, KIOX, Bay
City; Harold Hough WBAP, Fort
Worth; J. M. McDonald, KCRS,
Midland; E. C. Hughes, KEYS, Cor-
pus Christi; J. B. McNutt, KBUD,
Athens; Aubrey Jackson, KGNC,
Amarillo; George W. Marti, KCLE,
Cleburne; Charles B. Jordan, Texas
State Network; W. P. Mauldin,
KPAC, Port Arthur; K. K. Kellman,
KCNC, Fort Worth; J. H. Mayberry,
KUNO, Corpus Christi.
Also Boyd Kelley, KTRN, Wichita
Falls; Wendell Mayes, KBWD,
Brownwood; Walter Kline, KAND,
Corsicana; Robert O. Meeker, KCOH,
Houston; Willard L. Kline, KEPO,
El Paso; Bill Michaels, KABC, San
Antonio; Ed Lally, WBAP, Fort
Worth; Frank O. Myers, KCMC,
Texarkana; Bill Laurie, KNET,
Palestine; Fred Nahas, KXYZ, Hous-
ton; Mrs. Bill Laurie, KEBE, Jack-
sonville; Ben Nedow, KECK, Odes-
sa; Bob Nolan, KREL, Bayton; Rob-
ert D. Snyder, KCBD, Lubbock;
from Page 1)
Barney Ogle, KRGV, Weslaco; J. H.
Speck, KCNC, Fort Worth; B. F.
Orr, KTRH, Houston.
And Bill Spiller, KLVP, Level-
land; Ken Palmer, KPDN, Pampa,
Myrl Stein, KMHT, Marshall; Clyde
D. Pemberton, KFJZ, Fort Worth;
O. L. (Ted) Taylor, KGNC, Amaril-
lo; Wayne Phelps, KHUZ, Borger;
Pete Teddlie, WRR, Dallas; Charles
Price, KMLB, Monroe, La.; Clay
Thompson, KSWA, Graham; E. O.
Procter, KEPO, El Paso; Gordon
Thompson, KFYO, Lubbock; Clyde
W. Rembert, KRLD, Dallas; James
G. Ulmer, KGBK, Tyler; William A.
Roberts, KRLD, Dallas; Charles
Vernon, KGFY, Brownfield; Howard
Roberson, KFDA, Amarillo; Mrs.
Marjorie R. Rickers, KPAC, Port
Arthur; King H. Robinson, KATL,
Houston; William J. Wallace, KBST,
Big Spring.
Also Gene Roth, KONO, San An-
tonio; Winston O. Ward, KIMB, Mt.
Pleasant; David Russell, KFDM,
Beaumont; E. J. Watson, KLYN,
Amarillo; David Segal, KTFS, Tex-
arkana; Kelley Wafford, KEYS, Cor-
pus Christi; Lewis O. Seibert,
KGKL, San Angelo; Carl O. Wyler,
KTSM, El Paso; Jack Senter, KULP,
El Campo; Paul Girard, Paul Girard
Co.; George W. Smith, KMAE,
McKinney; Wade Barnes, RCA;
AGENCIES
JEROME PATTERSON has re-
signed as a director of the Vick
Chemical Company and has been
elected president and general man-
ager of Morse International, Inc.,
advertising agency. M. F. House
has been elected Morse executive
vice-president. A. T. Preyer con-
tinues as chairman of the board.
RAYMOND J. LEICHT has joined
the copy department at Geyer, New-
ell & Ganger, Inc. He was previously
with the advertising staff of the
Pelham Sun, Pelham, N. Y. Before
that, he was a copywriter and ac-
count contact man with Fuller,
Smith & Ross, Inc. During the last
war, Leicht served as a first lieuten-
ant with the Army Air Force and
was awarded the Distinguished Fly-
ing Cross and Air Medal with three
oak clusters.
McKEM & VANTA divisions of
Shawmut, Inc., makers of children's
wear, have appointed Foote, Cone
& Belding as advertising agency.
The announcement was made by H.
R. McCormick, vice-president.
Walter B. Davison, Lang-Worth;
John Devine, Standard Radio; Bert
Horswell, C. P. McGregor, Inc.;
Bert Lown, Associated Program
Service; Clifford E. Ogden, Capitol
Records; Bill Stubblefield, Capitol
Records; Pierre Weis, Lang-Worth.
M-T-W-T-F
For years, 1-minute participations on the WOWO
Home Forum have been "best buys" in reaching a
rich Midwestern audience in a 59-county BMB area.
Now, for the first time, the Home Forum format has
been re-arranged so that an advertiser can sponsor a
15-minute segment across the board.. 1:00 to 1:15
PM, Monday through Friday. Here's a real oppor-
tunity for one advertiser., only one., to cash in with
a dominant participation on this popular, sales-pro-
ductive Jane Weston Program. Mail response aver-
ages better than 100,000 pieces per year! For details,
check WOWO or Free & Peters.
FORT WAYNE
ABC NETWORK
AFFILIATE
WOWO
WESTINGHOUSE RADIO STATIONS INC
KYW . KDK A • KEX • WBZ . WBZA • WOWO .WBZ-TV
National Representatives, Free & Peters, except for WBZ-TV;
for WBZ-TV, NBC Spot Sales
VOL. 49, NO. 3
NEW YORK, WEDNESDAY, OCTOBER 5. 1949
TEN CENTS
URGES FCC TO OKAY COLOR TELE NOW
Lever Headquarters
Move To N. Y. C.
Lever Brothers, heavy users of
radio time, will move their head-
quarters from Cambridge, Mass., to
New York City and will construct
a 20-story Lever House at a cost of
$6,000,000, Charles Luckman, presi-
dent, announced yesterday.
Simultaneously with the move of
the parent company, the executive
and general offices of the company's
three subsidiaries: the Pepsodent
Company, Chicago, manufacturers
of dentifrices; the John F. Jelke Co.
of Chicago, producers of margarine;
and Harriet Hubbard Ayer, Inc., of
New York, cosmetic firm, will be
(Continued on Page 8)
Carnation Show To Use
Guest Stars Temporarily
West Coast Bureau, RADIO DAILY
Hollywood— The Carnation Co.
will use two guest soloists each
week on the "Contented Hour"
broadcasts as replacements for the
late Buddy Cl'ark until a permanent
star is decided upon. The show,
whose premiere on CBS was de-
layed a week after Clark was killed
in a plane crash last Saturday, will
start this Sunday, 10-1:30 p.m.
Margaret Whiting and another
(Continued on Page 2)
Canada Moves To Get
Communications Control
Montreal — The Canadian Govern-
ment has announced its intention to
buy some of the assets of the Cana-
dian Marconi Co., and the Canadian
interests of Cable and Wireless Ltd.,
for approximately $4,500,000, as part
of a program for nationalizing Can-
i Continued on Page 2)
U. V Recording
A special United Nations Day
recording produced by the U.N.
radio department will be made
available to radio stations
through NAB. it was announced
yesterday. The recording, sched-
uled lor presentation on U.N.
Day, October 24. is being pressed
by RCA-Victor as its contribu-
tion to the special observance
planned for that date.
Good News
Pace-setters in yesterday's bull-
ish market were radio and TV
stocks, which took the lead over
a wide range of listings that
reached their highest average
level for the year. Admiral set
the pace with a gain of almost
two points. Emerson, Fhilco and
Magnavox showed about a point
gain each, with Motorola failing
to sustain its high for the year,
but closing at up 7/8.
BMB Troubles Mount;
Gov't Seeking Tax
Broadcast Measurement Bureau,
which sought to establish its iden-
tity as a non-profit organization in
the eyes of the Internal Revenue
department at the completion of its
First Study, is reported to have re-
ceived an adverse ruling from the
government and must pay income
tax aggregating $73,000.
In December, 1947, the govern-
ment ordered BMB to file an income
tax return. Later Internal Revenue
agents conducted an investigation
(Continued on Page 5)
Oral Argument Nov. 4
On So. Baptist FM Web
Washington — The FCC yesterday
ordered oral argument November 4
on the petition of the radio commis-
sion of the Southern Baptist Con-
vention and the executive board of
the Baptist General Convention of
Texas, for a special group of low-
powered, non-commercial FM broad-
1 Continued on Page 5)
CBS President Declares Weh Is Ready
To Present Its Color Television
On A Commercial Basis
A. & P. Okays Radio
For Institutional;
The Atlantic & Pacific Tea Co. has
authorized its seven national divi-
sions to include radio in its anti-
trust action campaign which was
initiated in full-page ads in some
2,000 newspapers throughout the
country last month, Radio Daily
learned yesterday.
Several broadcasters reportedly
have been under the erroneous be-
(Continued on Page 5)
Sen. Johnson To Speak
At NAEB Annual Meeting
Ann Arbor, Mich. — Sen. Edwin C.
Johnson, chairman of the Interstate
and Foreign Commerce Committee,
has accepted a bid to address the
24th annual business meeting of the
National Assn. of Educational Broad-
casters, to be held on the campus of
(Continued on Page 5)
Radio Theater Leads
"First Fifteen" Ratings
Walter Winchell and Jack Benny
returned to the air with a drop to
the 7th and 8th places in the Sept.
30th "First Fifteen" Hooperatings.
The complete listing with ratings
follow: 1. Radio Theater, 20.7;
(Continued on Page 2)
Future Of Radio Secure,
Speaker Tells Advertisers
A parallel between radio and an-
other "Fabulous Invalid," the thea-
ter, was drawn yesterday by Louis
G. Cowan, president of the package
firm of that name, addressing the
Radio and Television session of the
4-A Annual Eastern Conference,
held at the Hotel Roosevelt, New
York.
Pointing out that the death of the
theater has been predicted regular-
I ly for centuries, and always pre-
maturely, Cowan said: "Radio is a
very big business which is not dying
— or on the way out. Such talk is a
case where the effect, because it is
presumed to have taken place, can
itself be the cause that produces
that effect. This is a neat trick. In-
stead of lifting itself by the boot-
straps, radio, by such talk, is pulling
itself down by the hatband."
"Actually," he went on, "radio is
(Continued on Page 6)
Washington Bureau of RADIO DAILY
Washington— The CBS col-
or system is well within the
economic reach of the general
public and is "ready today"
for commercial use, CBS pres-
ident Frank Stanton said here
yesterday. Stanton was the
first CBS witness to testify
at the FCC hearings on color
and UHF. He also urged the
(Continued on Page 7)
Movie Company Sets
Mutual Web Tieup
West Coast Bureau of RADIO DAILY
Hollywood — Paramounfs radio de-
partment has completed a tieup
with Ry Krisp for a new five-
minute radio series, to be heard
each Monday, Wednesday and Fri-
day over 366 Mutual stations start-
ing November 14.
Erskine Johnson, syndicated col-
umnist, will interview Paramount
stars, and each star will be heard
(Continued on Page 2)
Two Comedy Programs
Acquired By ABC Web
Two family situation comedies,
"Blondie" and "A Date With Judy."
both of which were sponsored last
year for abbreviated periods on
NBC, have been acquired by ABC
for debut as back-to-back series on
(Continued on Page 6)
Today's The Day
First World Series game be-
tween the Dodgers and the
Yankees is scheduled to be heard
over WOR-Mutual and seen
through the nation's television
stations today beginning at 12:45
p.m. EST. The game will actually
get under way at 1 p.m., at
Yankee Stadium in New York.
All technical arrangements have
been completed.
2
RADIO
DAILY
Wednesday. October 5. 1949
Vol. 49, No. 3 Wed., Oct. 5, 1949
lOCts.
JOHN W. ALICOATE : :
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President; Chester B.
Bahn, Vice-President; Charles A. Alicot'te,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily,
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337, 7-6338.
Cable address : Radaily, New York.
WEST COAST OFFICES
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older, Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
Phone: Riverside 5491
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
><nder the act of March 3, 1879.
FINANCIAL
{October 4)
NEW YORK STOCK EXCHANGE
High Low Close
. 73/4 7'/2 7%
273/8 263,4 273/g
1425/s 142V4 142%
22i/2 22i/2 22l/2
321/4
82
121/g
731/2
121/2
253/4
991/4
27
ABC
Admiral Corp.
Am. Tel. & Tel
CBS A
Philco 33
Philco pfd 82
RCA Common 12l/2
RCA 1st pfd. 731/2
Stewart-Warner . . 12i/2
Westinghouse ... 26
Westinghouse pfd. 99
Zenith Radio 28'/2
NEW YORK CURB EXCHANGE
Hazeltine Corp. . 13V4 13'/4 13V4
Nat. Union Radio 23£ 2V2 25/8
OVER THE COUNTER
Bid
DuMont Lab 133/4
Stromberg-Carlson IOI/2
U. S. Television 5-16
WJR (Detroit) 7
321/4
82
121/2
731/2
121/2
257/g
981/4
28i/4
Net
Chg.
+ 'A
+ IV2
+ %
+ Vi
+ %
— 2
+ Vi
+ Va
+ %
+ Va
— 1%
+ iy8
+ i/s
+ Va
Asked
143/4
11%
Vi
73/4
WHLI Weather Service
WHLI, Hempstead, Long Island,
will broadcast bulletins on winter
weather conditions and highway re-
ports through a special teletype
circuit linked with the U. S. Weath-
er bureau in New York. WHLI will
also keep a weather eye on the
Long Island Railroad, whose move-
ments in past winters have been
a source of great interest and
anxiety for suburban New Yorkers.
KGW
KGW-FM
PORTLAND, OREGON %f*M
AFFILIATED WITH ^7
• IPIIflNTIO NATIONAUY IT IDWAIO MTIY « CO.
Added Listeners
Listener ratings on the World
Series, scheduled to open at the
Yankee Stadium today, will take
an upturn for the Ossining, N. Y..
area with the inclusion of 1,755
"extraordinary" listeners who will
be "allowed" to lend an ear. The
warden of Sing Sing Prison has
indicated he will lift the usual
afternoon restrictions for the pur-
pose.
Virginia AP Members
Hold Parley At Roanoke
Roanoke, Va. — Twenty-one broad-
casters representing 11 Virginia sta-
tions attended a meeting of the Vir-
ginia Associated Press Broadcasters
here Sept. 19. Jack Weldon, gen-
eral manager of WWOD, Lynchburg,
presided.
Junius P. Fishburn, owner of
WDBJ and publisher of the Roanoke
Times and Roanoke World News,
traced the growth of AP service in
the state during the last 30 years,
and described it as one of the best
state news services in the nation.
Twenty-eight Virginia stations are
members.
Those attending the conclave in-
cluded the following: Emileigh
Maxwell, W T A R , Norfolk; Jim
Moore and Leigh Smith, WSLS,
Roanoke; Don Murray, John W.
Eure, Paul E. Reynolds and Jim
Walsh, WDBJ, Roanoke; Charles P.
Blackley and Robert Starratt,
WTON, Staunton; Maxey E. Stone,
WSVS, Crewe; John W. Schultz and
Maynard E. Dillaber, WMVA, Mart-
insville; Jack Weldon and Don
Jarvis, WWOD, Lynchburg; Erick
Lund, WLVA, Lynchburg; Tom
Wade, WCYB, Bristol; Phil Hirsch
and Milton B. Henson, WREL, Lex-
ington; Fred L. Hart and Earl
Hundley, WLPM, Suffolk.
Movie Company Sets
Mutual Web Tieup
(Continued from Page 1)
on all three broadcasts during the
week.
Alan Ladd will be the first to be
interviewed by Johnson and he will
be heard on the broadcasts of
November 14, 16 and 18. "Chicago
Deadline," new Ladd starrer, will
be publicized.
This program will be released
over the coast-to-coast Mutual net-
work from 5:55 to 6:00 p.m. in all
time zones.
Joins WSAM Sales Staff
Saginaw, Mich. — Vincent Picard
has been appointed sales manager
of radio station WSAM replacing
Robert W. Phillips who has resigned
on doctor's 'recommendation. Picard
who has been on the sales staff of
WSAM was formerly with Cooter
Brokerage and R. J. Reynolds To-
bacco Company. Dan Lutzeier of
Detroit has been added to the sales
staff.
AGVA-AFM Court Case
Postponed Until Friday
The hearing for the application of
the American Guild of Variety Art-
ists for a preliminary injunction
against James C. Petrillo's Ameri-
can Federation of Musicians, in the
judisdictional dispute between the
two AFL unions, has been post-
poned until Friday morning in New
York State Supreme Court, with
Justice Samuel H. Hofstadter pre-
siding.
AGVA has insisted that an artist
who reads lines on a stage falls into
the category of a performer and
consequently belongs within the
jurisdiction of the guild. Petrillo, on
the other hand, had notified his
members that they must resign
from the guild on the grounds that
dual membership was contrary to
rules. It was this action which
prompted AGVA to apply for an in-
junction against AFM.
Canada Moves To Get
Communications Control
(Continued from Page 1)
ada's external communications fa-
cilities.
According to the Minister of
Transport, Hon. Lionel Chevier,
who sponsored first reading of the
bill in the House of Commons, the
Government proposes to acquire the
Canadian Marconi receiving station
at Yanachiche, Que., a transmitting
station at Drummondville, Que., and
the Marconi building here. The pur-
chase would not include, he empha-
sized, the broadcasting stations, or
industrial and manufacturing facili-
iets of Canadian Marconi.
New Incorporation Planned
The resultant body would be in-
corporated as the Canadian Over-
seas Telecommunications Corp., a
chief purpose of which would be "to
carry on the business of public com-
munications by cable, radio tele-
graph, radio telephone or any other
means of communication between
Canada and any other place and be-
tween Newfoundland and any other
part of Canada."
Radio Theater Leads
"First 15" Ratings
(Continued from Page 1)
2. My Friend Irma, 16.4; 3. Arthur
Godfrey's Talent Scouts, 16.4; 4. Bob
Hope, 16.2; 5. Fibber McGee & Molly,
16.1; 6. Suspense, 16.1; 7. Walter
Winchell, 15.0; 8. Jack Benny, 14.7;
9. Mr. Keen, 13.6; 10. Crime Photog-
rapher, 13.3; 11. Big Town, 12.9;
12. People Are Funny, 12.8; 13. Bing
Crosby, 12.8; 14. Inner Sanctum,
12.7, and 15. Great Gildersleeve, 12.3.
Carnation Show To Use
Guest Stars Temporarily
(Continued from Page 1)
soloist will be featured on the first
broadcast over CBS, with Dinah
Shore to be spotlighted next week.
Erwin, Wasey is the Carnation
agency.
Who's in the
doghouse?
Mr. Skunk moved in so the poor
dog beat a hasty retreat out of
his own house. The skunk liked
the doghouse so much that it
took half a day to evict him.
But most of us don't like to be in
the doghouse. As a time buyer,
there's an easy way for you to
keep out of the doghouse as far
as radio advertising in Balti-
more is concerned. You just buy
W-I-T-H, the BIG independent
with the BIG audience.
You can't go wrong with
W-I-T-H! It delivers more listen-
ers-per-dollar than any other sta-
tion in town. And that means that
you can get BIG results from a
LITTLE money on W-I-T-H.
So if you want to keep your cli-
ents happy about their radio ad-
vertising in Baltimore, get
W-I-T-H on that schedule fast.
Call in your Headley-Reed man
and listen to the whole W-I-T-H
story.
Baltimore 3, Maryland
TOM TINSLEY, President
Represented by Headley-Reed
RCA scientists develop new direct-reading Loran instrument
which simplifies problems of navigation.
The homing pigeon qoes io sea
Now science gives the navigator an
improved "homing pigeon instinct,"
a way which— without checking the
sun or the stars— he can head his ship
directly home.
Already thoroughly proved, Loran
equipment has been simplified through
RCA research and engineering, so that
almost anyone can learn to use it in a
few minutes. Free of human error, read-
ings appear directly on the instrument.
A quick check gives position.
Brain of this Loran system is a circuit
developed at RCA Laboratories which
splits seconds into millions of parts — and
accurately measures the difference in the
time it takes a pair of radio signals to travel
from shore to ship.
Given this information, the navigator,
hundreds of miles from shore, can de-
termine his position quickly and accu-
rately. Loran's simplicity adapts it to
every type of vessel from merchant ship
to yacht. Manufactured by Radiomarine
Corporation of America, a service of
RCA, it is already being installed in
U. S. Coast Guard rescue ships.
The meaning of RCA research
RCA's contribution to the development
of this new direct-reading Loran is
another example of the continued lead-
ership in science and engineering which
adds value beyond price to any product
or service of RCA.
The newest advances in television, radio,
and electronics can be seen in action at
RCA Exhibition Hall, 36 West 49th St..
N. Y. Admission is free. Radio Corporation
of America, RCA Building, Radio City,
N. Y. 20.
nyiDiu conpon/x tiom of a Mr MCA
IVor/c/ Le-ac/er /n 7^ac//o — F/r&f- in ~7e/ew's/'on
RADIO DAILY=
Wednesday- October 5, 1949
CHICAGO
By HAL TATE
THERE has been a heavy vacation
exodus in these parts. Merritt R.
Schoenfeld, president of Schoenfeld,
Huber & Green, and Norman C.
Green, Chicago manager of Crowell-
Collier Publishing Company are
spending a week on a fishing trip
at Walter Swanson's island in Lake
of the Woods. The WBBM offices
must be functioning with a skeleton
staff — Marge Retzke of the con-
tinuity editing department is vaca-
tioning in Williamsburg, Va.; Ford
Canfield, a staff musician is doing
the same in New England; Joe
Rumoro, guitar virtuoso, is off to
the wilds of Wisconsin; and Bob
Martin, of the WBBM-CBS sales
promotion staff, has chosen Phoenix,
Arizona as his two-week stamping
ground.
WGN is resuming the broadcasts
of two of its most popular youth
programs this week, "Citizens of
Tomorrow" and "Youth Looks Up."
It is estimated that during the past
nine years, almost 400,000 young
people have been heard on these
programs. The first of the new
"Citizens" shows, dedicated to the
high school students of America,
will salute DuSable High School,
and will be heard Saturday, October
8 at 10:30 a.m. The first broadcast
of the "Youth Looks Up" series
this year will be heard Sunday,
October 9 at 8:00 a.m. Philip Max-
well will again take the roles of
"Principal of the Air" in the high
school broadcast, and "Visiting
Superintendent" in the Sunday
school program.
E. Sawyer (Si) Smith, a recent
Northwestern University graduate,
has been named assistant sales serv-
ice manager at WBBM-CBS, replac-
ing Paul Schlesinger who left the
station to take over the position of
time-buyer at the Tatham-Laird
agency.
On October 6, Danny Kaye, noted
comedian of stage, screen and radio,
will transcribe several Community
Fund announcements to be used on
the radio during the current cam-
paign. Kaye, who will be here to
launch the 1949 drive in Chicago,
will record these short features in
the WBBM studios. He is appearing
currently at the B&K Chicago The-
ater.
1906
1949
FRENCH RESTAURANT
LUNCHEON from $2.00
DINNER from $3.00
COCKTAIL BAR
famous. ffAenck Candied,
15 East 52 nd St.
AIR CONDITIONED
Mainly About Manhattan. . .
• • • AROUND TOWN: Just to add to the rating confusion, one
rumor making the rounds in New York has Nielsen buying out Hooper
and another has Hooper taking over Nielsen. . . . Watch for some
NAB fireworks on the organization's policy to keep district meetings
"off the record." It seems that some of the eastern broadcasters are
not in accord with Judge Miller's policy. . . . Now that the FCC has
nixed Crosley Broadcasting's attempt to buy Louisville's WHAS.
Roberto Hope may make another stab. . . . Agencies hot on the trail
for Bill (County Fair) Gernannt's "Joe & Ethel Turp" TV series. It might
interest the lads to know that Damon Runyon himself would never
allow anyone but Gernannt to have anything to do with the Turps,
altho' plenty of other producers were after it. Seems that Damon loved
the 'Gernannt touch' and his understanding of the Runyon characters. . . .
Dean Martin & Jerry Lewis' click in the movies will not hurt their chances
of latching on to a radio sponsor. (As a matter of fact, they're about
to close a deal right now.) . . . Eastern Railroads have taken an option
on Ted Granik's NBC simulcast, "American Forum of the Air," skedded
ior an Oct. 30th preem.
ft ft ft ft
• • • LUX RADIO THEATRE celebrates its 15th ann'y
Oct. 14th and the press dep't of J. Walter Thompson, both here
and on the coast, haven't been forgetting it. They've been con-
centrating on a magazine campaign and have come up with two
or more pages in the following: Look, Seventeen, Radio Mirror,
Varsity, Movie Life, Silver Screen, Screenland, Movie Pix, Photo-
play and others. How about that, as our good pal, Mel Allen,
would give it.
ft ft ft ft
• • • JUST BREEZIN' ALONG: For our dough, they can call it
Studio One-derful. . . . For showmanship and personality plus, we
cheenully recommend you to Al Morgan's musical series out of Chicago
via DuMont. . . . With "Break the Bank" shifting to NBC tonight,
director Jack Rubin was called in by the station to audition the bells
for the program. Seems they want the same effect as the bells used
when program was on ABC. So now, instead of auditioning people,
Rubin is auditioning bells. . . . Talk about your versatility, Jim Boles
and Athena Lorde (Mr. & Missus in private life) have appeared together
as a young honeymoon couple — father and daughter — brother and sister
— 70 year old sweethearts — and a father and mother combo all in the
past two weeks. . . . Frank Cooper now representing Coleman Jacoby
and Arnold Rosen, a great writing combo, for radio and tele. . . .
Leading Latin-American broadcasters will gather at the Waldorf next
week for a board meeting of the Inter-American Ass'n of Broadcasters.
Goar Mestre, of Cuba, and Don Emilio Azcarrage, of Mexico, among
those expected to attend. . . .
ft ft ft ft
• • • IN ANSWER to her ad for a sec'y, Cathy Mastice (the
gal in the middle of that Berle-Kirsten rhubarb) received a reply
from one applicant who concluded: "Tve had 4 jobs in the past
month and that proves bow much in demand I am."
ft ft ft ft
• • • WM. GARGAN is preparing a video series based on "Night
Editor," which has long been a radio feature on »he CBS outlet in
Los Angeles. He's negotiating with Hal Burdick who owns, writes and
narrates the series. To lend authenticity to the TV version, Gargan
will invite night editors throughout the country to submit an outline
on the most exciting story they ever worked on. Those submitting
suitable stories will be invited to come to N.Y. and appear on the
program, where they'll be paid for both the story and their acting (?).
SOUTHWEST
THEATER OF THE AIR" is the
first of the MGM transcriptions
to find a sponsor on KXYZ, Houston.
The hour-long drama, featuring a
roster of MGM name talent, is
slotted at 4: 00 p.m. each Sunday
afternoon and was placed through
John Paul Goodwin Agency for
South Texas National Bank.
What is probably the largest reg-
ularly scheduled western disc jock-
ey show has made another "first"
for KNUZ, Houston indie. "Rhythm
Ranch" has a new approach in that
it will consistently use more live re-
cording talent than any previous
Houston program. Each recording
artist will emcee a 15-minute period
in "Rhythm Ranch," which hits the
air at 1:45 p.m. each Saturday, with
chatter and news about their recent
releases and bands while spinning
their own records with the able as-
sistance of KNUZ staffers Ken
Grant and Buddy Covington. Al-
ready signed for "Rhythm Ranch"
are Bennie Hess, Tiny Smith, Leon
Payne, Ben Christian, Benny Lead-
ers, Jimmy Short, Collie Cornpatch,
Little Marge, Pete Hunter, Floyd
Tillman, Hank Lochlin, Jerry Jeri-
cho, Jerry Irby, and Woody and
Smitty.
Terry Lee, commercial manager
of KXYZ, Houston, is off on a
whirlwind touT of the New York
agencies.
RhymalineTime.featuring emcee
David Andrews, pianist Harry
Jepks and KMBC-KFRMs cele-
brated Tune Chasers, is one of
the Heart of America's favorite
L
morning broadcasts. Heard each
weekday morning from 7:30 to
8:15, Rhymaline Time is a musi-
cal-comedy program that pulls
more mail than any other current
"Team" feature.
Satisfied sponsors have includ-
ed, among others, Katz Drug
Company, Land -Sharp Motors,
Jones Store, and Continental
Pharmaceutical Corp.
Contact us, or any Free & Peters
"Colonel" for availabilities!
Li
KM BC
of Kansas City
KFRM
for Rural Kansas
1
Wednesday, October 5, 1949
=RADIO DAILY:
BMB Troubles Mount;
Gov't Seeking Tax
(Continued from Page 1)
of BMB operations and reported
their findings to Washington.
At the time of the Internal Rev-
enue department investigation J.
Harold Ryan, chairman of the BMB
board said: "BMB's cooperative, non
profit nature stems directly from the
fact that the job it does can only be
done by that kind of an organiza-
tion. BMB sprang from the oft-ex-
pressed need for advertisers, agen-
cies and broadcasters for a tripartite,
co-operative non-profit research or-
ganization. It is inconceivable that
the government would ever find
such an organization subject to tax."
Kenneth Baker, acting president
of BMB, could not be reached for
comment last night. He was report-
ed attending the NAB district meet-
ing and busily engaged in comple-
ting the subscription list for the
Second Study which is expected to
be released early next year.
A hearing on the government's
claim will be heard in U. S. Tax
Court, probably during the week of
Oct. 24. The claim involves about
$63,000 in taxes, plus interest of
about $10,000, according to Lawrence
Casey, of the law firm of Root, Bal-
lantine, Harlan, Bushby and Palmer,
counsel for BMB.
Oral Argument Nov. 4
On So. Baptist FM Web
(Continued from Page 1)
cast stations. The primary purpose
of the hearing is to determine the
constitutional issue as to whether
the Commission may legally in view
of the First Amendment to the Con-
situation, "establish a specific cate-
gory of religious stations."
A secondary question is whether
such action, if consistent with the
Constitution, would be in the public
interest.
Sponsoring Musical Show
Anderson Co., maker of Anco
auto windshield wipers, has begun
sponsorship, under a nine-week
contract with WOR, of a five-
minute musical show featuring
songs about the weather, such as
"Stormy Weather," "April Showers,"
et, 1:35-1:40 p.m., Saturdays.
TOP DISK JOCKEY,
M. C, Narrator, Actor
NOW EMPLOYED
seeks to make a change. Would
be interested to hear from sta-
tion managers in California,
Florida, Chicago. Heard regu-
larly on network shows since
1945.
Write Box 276
RADIO DAILY
1501 Broadway N. Y. C.
AGENCY NEWSCAST
TWENTY-SIXTH YEAR of the
Advertising and Selling Course
of the Advertising Club of New
York, will open at the Engineering
Societies Building, 29 Wset 39th
Street, Monday, October 10 at 7:45
p.m. The speaker of the evening will
be A. H. (Red) Motley, president,
Parade Publications, Inc. Horace H.
Nahm, chairman of the Advertising
and Selling Course Committee, will
preside.
FAUSTIN J. SOLON, vice-presi-
dent of Owens-Illinois Glass Com-
pany, Toledo, Ohio, has been elected
chairman of the Joint ANA-AAAA
Committee on Improvement of Pub-
lic Understanding of Our Economic
System. Henry C. Flower, Jr., vice-
president and director of J. Walter
Thompson Company, New York,
was elected vice-chairman of the
committee. Solon succeeds Don
Belding, chairman of the executive
committee of Foote, Cone & Belding,
Los Angeles. Belding is now presi-
dent of Freedoms Foundation, Inc.
As vice-chairman, Flower succeeds
H. M. Shackelford, vice-president in
charge of sales promotion and ad-
vertising for Johns-Manville Cor-
poration, New York.
OSCAR J. WILE, president of
Browne Vintners Company, Inc.,
announces the appointment of Roy
S. Durstine, Inc. for the advertising
of Captain Morgan Jamaica Rum
which is now being introduced to
this country.
Sen. Johnson To Speak
At NAEB Annual Meeting
(Continued from Page 1)
the University of Michigan Oct. 15,
16, and 17.
Invitations have also been sent to
Chairman Wayne Coy, and Commis-
sioner Frieda Hennock, of the FCC.
A business session centering on
problems of public relations and
audience building common to the 100
NAEB member groups will be led
by M. S. Novik, radio consultant and
part owner of WLIB, New York;
Seymour Siegel, director of the New
York Municipal Broadcasting Sys-
tem; Robert Coleman, manager of
WKAR, Michigan State College;
John Dunn, director of WNAD, Uni-
versity of Oklahoma, and others.
Also on the agenda is a discussion
of methods of implementing various
elements of the Allerton House Re-
port on the educational radio semi-
nar conducted this summer under
the auspices of the Rockefeller
Foundation and the University of
Illinois.
Others scheduled to speak during
the three-day conclave are Ralph
Steetle, WLSU, Louisiana State Uni-
versity; Dallas Smythe, Institute for
Communications Research, Illinois
University; Carl Wesser, consulting
engineer, and C. L. McKelvie, sec-
retary of the Junior Town Meeting
League.
ANNUAL COCKTAIL PARTY of
the Advertising Women of New
York will be held this year in the
Belvedere Room of the Hotel Astor,
on October 28th. With a Halloween
theme, the party is named "A
Glimpse into the Future." The
"Glimpse" will be provided by sev-
eral palmists, graphologists, etc. Mu-
sic for the party will be played by
Jeno Bartal. Tickets are available
at the Club office or through Mary
Heeren, chairman, or members of
the committee.
CAYTON, INC. has been appoint-
ed by Bond Clothing Stores for tele-
vision advertising. A Bond sports
show began on NBC-TV Oct. 1.
DURKEE - MOWER, INC., East
Lynn, Mass., makers of Marshallow
Fluff and Sweeco, have announced
an expanded fall advertising cam-
paign to include newspapers, maga-
zines, radio (both AM and TV) and
outdoor boards through Harry M.
Frost Co. Inc., Boston. The cam-
paign also includes a new "Yummy"
recipe book in full color. The com-
pany has also retained Gilchrest-
Spriggs & Co., also Boston, public
relations counsel, to handle the
opening of their new plant on the
occasion of their 30th anniversary.
A. & P. Okays Radio
For Institutional:
(Continued from Page 1)
lief that the A & P would not
use radio in its nation-wide cam-
paign. However, two Westinghouse
stations, WBZ, Boston, and WBZA,
Springfield, Mass., were among a
few stations who reportedly refused
to accept the A & P anti-trust com-
mercials on the ground that the
issue was controversial.
The New York headquarters of
the A & P, it was understood, has
authorized its seven divisions, with
their 38 separate units, to buy an
unrestricted amount of radio time
above that budgeted for merchan-
dising. The newspaper campaign
ads, run on Sept. 20-21, and again last
week, constituted substitutions for
regular merchandising advertise-
ments. The use of radio was left to
the discretion of the presidents of
the seven divisions.
The anti-trust complaint against
the grocery chain was filed on Sept.
15 and requires a reply within 20
days.
Stork News
A son, Gary Alan, was born to
the Mannie Greenfields*, Sept. 27th.
The father is president of Mannie
Greenfield Associates, publicity.
I
\JW COLUMBIA
MICR0GR00VE
TRANSCRIPTIONS
TO COLUMBIA TRANSCRIPTIONS, N. Y. 10/5/49
WLW, CINCINNATI — ■ ... A DISTINCT TECHNICAL
ADVANCE KWTO, SPRINGFIELD — • ALL COM-
MENTS FROM THE ENGINEERS... ARE OF A COMMENDAT-
ORY NATURE. • CJOR, VANCOUVER — ■ QUALITY
OF THE TRANSCRIPTIONS IS EXCELLENT. BANDING ...
OF IMMENSE VALUE. " WHLN, HARLAN — • EASILY
HANDLED AND HAVE EXCELLENT QUALITY WITH A MIN-
IMUM OF SURFACE NOISE. ■
For defailt phono, wfr« or writ*:
COLUMBIA TRANSCRIPTIONS
A Dtvition of Cohmbio focordi, inc. #t*
Tradt-Morit "Columbia" and Of K»g. U S. tot. Off. Morcoi A.gufrocfo)
IOS ANGElfS NIW TOIK CHICAGO
J
RADIO DAILY:
new Business
Future Of Radio Secure,
Speaker Tells Advertisers
WNBC, New York: The Washing-
ton State Apple Commission has
signed a contract for participations
in the Mary Margaret McBride pro-
gram on a Monday-thru-Friday
basis. The order, running through
March 6th, was placed through J.
Walter Thompson.
The Whitehall Pharmical Co. has
renewed its contract for participa-
tions on Mondays, Wednesdays and
Fridays in the Bob Smith program
and has added spots on Tuesdays
and Thursdays. The order, calling
for 143 announcements, was placed
through Duane Jones Co., Inc.
The Musterole Company has sign-
ed a contract for station breaks on
a five-days-a-week basis. The order,
running through March 31st, was
placed through Erwin-Wasey & Co.
Procter and Gamble has contract-
ed for station breaks to advertise
Spic and Span. The order, running
for 35 spots, was placed through the
Biow Company.
"News With Charles F. McCarthy"
program (7:30-7:45 a.m.) was re-
newed by Peter Paul, Inc. The 7: 00
a.m. "News With Clyde Kittell"
program was purchased by Seeck &
Kade, Inc.
The Peter Paul contract, calling
for sponsorship for a 52-week period
on Mondays, Wednesdays and Fri-
days, was placed through Piatt
Forbes, Inc. Erwin-Wasey & Co.,
Inc. is the agency for the Seeck &
Kade account, which calls for Mon-
day, Wednesday and Friday sponsor-
ship for a 13-week period. Charles
H. Phillips represented WNBC in
both sales.
KSFO, San Francisco: According
to Jack Campbell, commercial man-
ager of KSFO, both Robert Hall
Clothes and The Seaboard Finance
Company are including the San
Francisco radio station in their Fall
promotion plans. Robert Hall Clothes
bought 28 quarter-hours weekly on
KSFO; while The Seaboard Finance
Company takes up the daily 8:00
a.m. 'and p.m. news periods, a total
of three and one-half hours per
week. Agency for Robert Hall is
Frank Sawdon, for Seaboard —
Smith, Bull and McCreery.
(Continued
in somewhat the same position as
the theater — reports of its demise
are apt to be exaggerated. Neither
is dying as yet, and neither will die
as long as they provide good enter-
tainment."
Cowan continued: "The radio and
television people can argue between
themselves as to who can do what
best. At the present time, and in the
near foreseeable future, there is no
question about radio. Basic areas,
large population centers, can be
covered well by television. But as of
today, large portions of the country
are without any television commu-
nication at all, and other areas are
served by a few stations, and these
on the air only for a short time. This
is changing, and will continue to
change. Right now, in many homes,
radio is the only outside entertain-
ment medium inside the home.
Will Survive Changes
"Even after that condition
changes, even when radio and tele-
vision are competing for attention
inside a home, there will be a place
for radio. There will be people who
just want to hear music, not to look
at musicians; there will be people
who want to listen to a comedy or
a drama while rocking the baby to
sleep, or listen to dramatic shows
or something else while doing
housework or homework. There will,
in short, be a large audience made
up of people who want entertain-
ment, but who do not, or cannot,
give the time and concentration
necessary for extended television
viewing."
Future of TV
The future of television itself was
surveyed in an earlier speech, titled
"Television Caught Us Napping," by
Donald W. Stewart, advertising man-
ager of the Texas Company, which
sponsors the weekly Texaco Star
Theater with Milton Berle on NBC.
Stewart declared, perhaps signifi-
cantly: "In the near future I don't
believe that big one-hour shows will
Two Comedy Programs
Acquired By ABC Web
(Continued from Page 1)
Thursdays, 8-8:30 p.m. and 8:30-9
p.m., EST, respectively.
ABC has signed for both shows
for 26-week periods on sustaining
basis. The net retains both radio and
television rights to the two pro-
grams.
Arthur Lake will continue to star
in the "Blondie" program in the role
of "Dagwood." ABC officials cur-
rently are conducting a search for
"a top-flight" radio actress to handle
the "name" part. Johnny Green, the
original Writer of the program when
it started in 1941, will continue that
chore. Dick Woollen will direct.
"A Date With Judy," which began
on the air in 1945 as a Summer re-
placement for Bob Hope, is written
by Aleen Leslie.
from Page 1)
need to be seen more than twice a
month, since the impact of television
is so much greater than radio and
it is not necessary to expose your-
self on a weekly basis. ... If this
schedule is followed, obviously more
rehearsal time can be given to each
program and in our show with
Milton Berle, there would be less
chance of his burning out too soon.
. . . The other end and one of the
most important reasons for going on
this basis is the expense involved.
It will be very hard to justify
spending as much as $75,000 every
week for 39 weeks when you can
accomplish the same results in 26
weeks at a saving of about $1,000,-
000."
Plea for 'Adulst Conscience'
Another 4-A speaker yesterday
was Charles Underhill, director of
television programs for CBS, who
voiced a plea for an "adult con-
science" in television.
"Perhaps what is most needed in
television today," he said, " (is) a
conscience that can temper our
adolescent enthusiasm for every
new talent or program approach
with the reminder that this is not
the be-all and end-all, not even the
pattern, and certainly not the per-
fection that TV will some day at-
tain."
"I merely would like to point out,"
Underhill said, "that the record of
the last year or two is no more an
indication of a pattern for the future
than was the percentage of organ
music in the radio picture of 1928.
: . . The things that have been
proven or indicated by radio are not
necessarily applicable in the same
degree to television. Radio is sub-
jective. Television is objective. . . .
It is my opinion that the outstand-
ing successes of television will be
closer related to the theater, and to
motion pictures, than to radio de-
spite the fact that radio geography
and radio economy will tend to dic-
tate the presentation of television."
Bunting Of NAM
To Talk Over ABC
Chattanooga, Tenn. — NAM man-
aging director Earl Bunting will
discuss "Civic Responsibilities" on
a special half-hour ooast-to-coast
broadcast by ABC, Oct. 18, 10 p.m.,
EST.
He will be introduced by Dr.
David Lockmiller, president of the
University of Chattanooga. Benton
& Bowles, Inc., is the agency.
Simon Ackerman on WMGM
Simon Ackerman Clothes, Inc.,
will sponsor "Take A Tip," 15-min-
ute football commentary, over
WMGM, New York, for the third
successive year. The program will
precede and follow all Army and
N. Y. Giants games. Erlich and Neu-
wirth is the agency.
Wednesday. October 5, 1949
PROMOTION
Celebrates Anniversary
WEEI in Boston, marked 25 years
of broadcasting by an all-day open
house last Thursday and a 7-foot
birthday cake. The neighbors
flocked to the studios, letters and
telegrams of congratulation came
in from Military and Naval Com-
mandants, political bigwigs, former
employes (one from as far south
as Charlotte, N. C. where Jack
Knell, ex-WEEI, is broadcasting),
other network and independent sta-
tion managers.
It was a field day for the "old
hands" like E. B. Rideout, meteor-
ologist, who came to the station
but 10 months after it started broad-
casting, and has remained with it
ever since; Carl Dickerman, chief
announcer, who has chalked up 23 Vz
years announcing for the station;
Caroline Cabot, whose 23-year-old
"Shopping Service" was the first of
its kind on the air.
25 per cent of WEEFs staff are
members of its 15-Year Club . . .
and half that number plan to secede
this year to form its 20-Year Club.
KVOO Visits Fair
KVOO, Tulsa, Oklahoma NBC
affiliate, rounded up its entire roster
of talent, personalities and char-
acters, to produce an almost con-
tinuous show in the KVOO tent at
the Tulsa State Fair. The special
tent was filled with sponsor dis-
plays, and combined with the talent
— and the only free ice water avail-
able— attracted most of the 150,000
persons in attendance. The KVOO
Farm Department, headed by Sam
Schneider and assistant Marshall
Smith, used the occasion to mark
the 8th birthday of its activity. Some
statistician figured that if all the
farm features and interviews, han-
dled by the department during the
last eight years, were placed end
to end — but with no reason as to
why they should be so placed — it
would total 139 broadcasting days
of 18 hours each. Station person-
alities who co-operated in the Fair
festivities included Leon McAuliffe
and his Western Swing Band,
Johnny Lee Wills, brother of Bob
Wills, and the Boys, Sons of the
Range, John Henry, Ken Miller, Bob
Jones and an otherwise unidentified
person named Way.
J»w Service
Camden, N. J. — New commer-
cial microwave relay equipment,
making possible a system of high-
frequency point-to-point radio
communications for such diverse
users as pipe lines, gas com-
panies, electric power utilities,
trucking companies, forestry serv-
ices, and fire and police depart-
ments, was announced recently
by the Communications Section of
the RCA Engineering Products
Department.
Movie Approach
Movie scenes of actual sales
results obtained from radio ad-
vertising are being made by the
All Radio Presentation Committee,
Inc., as sequences for the industry
film, "Lightning That Talks." First
film takes were made recently
at Cedar Rapids, Iowa, where
the Me Too chain stores are
heavy users of radio time. The
action shots show the sales re-
sults obtained from the radio ad-
vertising which featured the mer-
chandising of three carloads of
peaches. Victor M. Ratner is pro-
ducer for ARPC and the filming
is being done by IMPS, Inc.
Section of RADIO DAILY, Wednesday, October 5. 1949 — TELEVISION DAILY is fully protected by register and copyright
CBS COLOR READY NOW-STANTON
TELE TOPICS
THERE IS ABSOLUTELY no entertain-
• ment to be derived from watching
"Auction-Aire," the Libby, McNeill &
Libby stanza that bowed on ABC last
week. The program was definitely a bore
from start to finish. Format, if such it
can be called, is as follows: Merchandise
prizes are auctioned off for labels from
Libby products, with those in the studio
audience shouting their bids while home
viewers are allowed to bid via phone. For
the home audience there is the added
opportunity of a film quiz, which posed
such questions as, "What are the names
of the Marx Brothers?" The top bidders
also get a chance at the mystery chant.
This is a recorded auctioneer's chant which
mentions several numbers. Contestant
must offer the exact sum of the numbers
to win the prize — a new car. There were
one or two other gimmicks, all in the same
vein. . . . Auctioneer Jack Gregson was
frantically incoherent throughout, and
after each bit could be seen waving his
hand to ask the audience for applause.
Others on the show are assistant Rebel
Randall and announcer Glenn Riggs. Eddie
Nugent directs, J. Walter Thompson is
the agency. Program is a Masterson-
Reddy- Nelson package. . . . Show was
first announced Sept. 6, at which time
consumers first were notified to save Libby
labels. Yet when the stanza went on the
air Sept. 30, some articles drew between
200 and 300 labels, and one, a gas range,
was knocked down for 1,100. How was
it possible for anyone to accumulate so
many labels in 24 days?
•
AT THE PRESS PREVIEW of the Ed
Wynn show yesterday, CBS program
chief Charlie Underbill said the web is
planning several additional coast origina-
tions following favorable response to the
quality of the recording on the Wynn
show. He said also that the net might
make some original films in Hollywood,
utilizing three cameras simultaneously as
in a live pickup. . . . Another H'wood
entry is the Hank McCune film series
which will bow on WNBT Sunday. Direct-
ed by Harold Schuster, program will fea-
ture Arthur Q. Bryan, Sara Berner, Larry
Keating, Frank Nelson and Tammy Kiper.
. . . Ted Granik's "American Forum Of
The Air" will become an NBC simulcast
Oct. 30 in the 4:30-5 p.m. spot on Sun-
days. #
"AUTHOR MEETS THE CRITICS" is
** setting up two awards for the best
American books, one fiction and the other
non-fiction, published since the first of
the year. About 200 critics and reviewers
will comprise the judgin™ panel, with win-
ners to be announced on the show Dec. 5,
over ABC. . . . First annual tobacco bowl
festival in Richmond will be filmed by
MPO Productions under direction of Ber-
nard Dudley.
Net Chief Urges Immediate Adoption Of Best System
To "Bring About Stability In The Industry";
Asks Freeze Be Lifted Within Next Few Months
(Continued
FCC to lift the freeze "within the
next few months, so that TV broad-
casting, in color and/or black and
white, can move ahead.
"I do not think it wise," he con-
tinued, "to extend the freeze merely
for the purpose of squeezing infor-
mation on color systems from reluc-
tant participants, or to permit un-
necessarily extensive field tests."
Stanton said that an affirmative
decision on color "will bring about
stability in the industry," and asked
that the FCC approve the system
that best satisfies the tests of "per-
formance, cost, time and compatibil-
ity."
Reiterating the web's position that
"We will support any color televi-
sion system which best suits the
problem, no matter by whom in-
vented, no matter by whom suggest-
ed." Stanton said that in view of the
RCA proposal that lower cost color
receivers and converters give only
two-color reproduction, the Com-
mission would have to decide
whether "two-color reproduction for
great masses of the public, and
three-color reproduction only for
those who can afford expensive re-
ceivers, qualifies at all as a color
television system and can be adopt-
ed in the public interest."
He added, "It would be completely
inconsistent with the public interest
to adopt a double standard — one for
the rich and one for everybody else."
Stanton was the target for a num-
ber of questions concerning CBS
color equipment, which he asked be
directed today to Dr. Peter Gold-
mark, CBS technical expert. Asked
about how soon home equipment for
from Page 1)
CBS could be ready, he said Gold-
mark could answer but that his own
emphasis has been upon the Teadi-
ness of studio equipment for the
CBS color system.
Stanton pointed out that "no other
single organization has devoted the
time, human resources or money to
the development of color" that Col-
umbia has, and that behind the CBS
color system are more than 10,000
hours of color camera operation and
over $3,500,000 expended.
He revealed that in recent months
CBS has been exploring the possi-
bility of expanding its color televi-
sion interests, joining with elect-
ronic manufacturing and industrial
organizations "to pursue the devel-
opment of color television on a
broader front than Columbia feels
it is equipped to do alone."
He said CBS also plans to con-
tinue its policy of licensing all res-
ponsible manufacturers under CBS
patents upon payment of reasonable
royalty fees.
The CBS president warned against
losing sight, in a "maze of conflict-
ing technical data," of the two basic
"policy issues" confronting the Com-
mission. He posed those issues as:
"Should there be color television
promptly?"
"Which system, if any, should be
adopted?"
The question of prompt service,
he said, "answers itself. The public
wants color service as soon as pos-
sible and certainly has a right to it
if it can be made available." The
cost of transition to color, for pub-
lic, broadcaster, and manufacturer,
(Continued on Page 8)
Press-Time Paragraphs
\ VIS Asks New Channels For Auxiliary §tas.
Washington — Commenting on the proposed new FCC rules gov-
erning auxiliary TV stations, the NAB uroed that the Commission
provide extra pickup channels for stations in larger cities by m-aking
available the three frequencies in the 7,000 rnc. band now assigned
solely to common carriers. NAB urged also exemption of pickup sta-
tions from requirement of prior authorization for remote operation
and elimination of limitation on use of such stations to instances "where
wire service is not practicable."
Mir Plans Film Rate Structure
National Television Film Council has begun a survey of TV market
areas as preliminary to establishing a rate structure for use of films by
stations. Station time charges probably will he used as the basis for the
recommendations. Serving on a committee to recommend rental stand-
ardization are W. W. Black, Official Television; Paul White, Interna-
tional Trans-Video; Connie Lazar, Film Equities, and William Holland,
Hyperion Films.
Chris Witting To Head
DuM Web Operations
Chris J. Witting has been appoint-
ed executive assistant to Mortimer
W. Loewi, director of the DuMont
web, and will be in active charge
of the entire or-
ganization,
Loewi announ-
ced yesterday.
Witting joined
DuMont in June,
1947, and since
May has served
as assistant di-
rector in charge
of administra-
tion and opera-
tions.
Since 1941
Witting was
comptroller and
an officer of
USO-Camp Shows
Hospital Camp Shows. He left USO
temporarily in 1943 for a year with
the Maritime Service and later set
up the business organization that
supervised USO shows in England
and on the Continent.
A native of Cranford, N. J., Wit-
ting attended New York and Colum-
bia Universities and Fordham Law
School.
WITTING
and Veterans
Admiral Corp. Claims
TV Production Record
Chicago — First place in television
production has been claimed for the
Admiral Corp. by R. A. Graver,
vice-president in charge of televi-
sion and radio.
"While it is true," he said, "that
the entire television industry has
advanced at a rate rarely equalled
in the history of American enter-
prise. Admiral's own growth has
far outpaced that of the industry
as a whole. For the first six months
of 1949 total sales of television
manufacturers . . . were 206 per
cent greater than for the same pe-
riod in 1948. Admiral's gain, how-
ever, was 450 per cent, more than
double that of the entire reporting
industry.''
'Polgar' To Expand
Trimount Clothing Co., sponsors
of the CBS-TV hypnotism series,
"The Amazing Polgar," aired Fri-
day, 7:45-7:55 p.m., has asked the
network to find a 30-minute slot for
an expanded version of the program,
CBS said Friday. Wm. H. Weintraub
is the Trimount agency.
8
RADIO DAILY
Wednesday, October 5. 1949
Resolve Color Issue
Now, Stanton Urges
COAST-TO -COHST
(Continued from Page 7)
he pointed out, "will be lower now
than it will be as time goes along"
and "the sooner we have color the
more rapidly will television become
established and economically self-
sufficient."
Stanton urged the FCC to "resolve
this issue of color television once and
for all . . . on the basis of this hear-
ing."
"I am sure," he said, "the Com-
mission will not take precipitate ac-
tion. On the other hand, I am con-
fident that, by the end of this hear-
ing, there can be enough informa-
tion to permit of a final determina-
tion in the public interest."
On the issue of performance, first
of the four criteria suggested by Mr.
Stanton for picking a color system,
he said the best way to judge a sys-
tem is to "see it in operation . . .
to see whether the end result — the
picture at the receiver — is good, bad
or indifferent."
"Yet it is remarkable how com-
plicated this issue can be made to
appear." he added. "There has been
a tendency to get bogged down in
confusion over questions of what
one theoretically ought to see, in-
stead of determining what one actu-
ally does see. I urge against over-
emphasis on theoretical details when
it comes to judging any operating
system."
Points To Washington Tests
"The Columbia system," he point-
ed out, "has been producing pictures
here in Washington which I under-
stand have been highly satisfactory."
As regards an "untried" system
which cannot be tested under nor-
mal operating and home-pickup
conditions, he asked that there be
"real assurance, based upon the
most exacting scrutiny, that such a
system will in fact meet all the re-
quirements as to performance, and
whatever cost, time and compatibil-
ity factors the Commission may
deem necessary."
Without such "real and absolutely
certain assurance," Stanton said he
did not believe that the public in-
terest would be served by rejecting
an "operating system which now
produces an acceptable picture in
favor of waiting in the hope that
something better may come along."
Such a delay, he added, would re-
sult in a double loss for the public,
"in the vastly increased complexity
of the transition by virtue of the
fact that many more millions of
black-and-white receivers lacking
provision for adaptation and conver-
sion will have been purchased," and
"in the loss of color television ser-
vice it would otherwise have dur-
ing the interim period."
On the issue of cost, Stanton said,
"If a system, no matter how well
it can perform, can be enjoyed only
by the comparatively few people
who can buy Cadillacs . . . public
interest requires its rejection."
In developing the CBS system, he
"Freddy Martin Show" Adds Sponsor
It is announced by the Frederic
W. Ziv Co., that their transcribed
"Freddie Martin Show Time From
Hollywood" program has just been
signed by the St. Louis Dodge Deal-
ers for sponsorship via St. Louis'
radio station KXOK. The Ruthrauff
& Ryan agency handled this deal.
"That's A Fact"
Boston, Mass. — Stan Shaw and
Jim Brokaw are presenting a new
five-minute program titled "That's
A Fact." The program will be heard
Monday through Friday at 6:30 p.m.
over WCOP and WCOP-FM starting
September 28.
Terl Appointed Executive
Baltimore, Md. — Appointment of
Armand Terl as WFBR, Baltimore,
account executive has been announ-
ced by William R. Dothard, director
of local sales of that station. Terl,
recently with Sponsor Magazine,
was formerly commercial manager
of WSID, daytime station.
KRNT Man Elected President
Des Moines, Iowa— Charles Mc-
Cuen, newscaster on KRNT, was
elected president of the Iowa Radio
News Association at its recent big
fall meeting in Des Moines. Fifty
delegates attended. The group at-
tended and covered an outdoor ral-
ly feature of the national AMVETS
convention, highlight of which was
the address of President Truman.
added, "it has been one of our pri-
mary objectives — an objective
which I have noted RCA did not
mention — to limit costs so that our
system will be within the economic
reach of the same general public
which can buy black-and-white sets
. . . We have avoided making full
color television a luxury available
only to a few."
The issue of time, the CBS presi-
dent stressed, is "of critical signifi-
cance in the choice among systems,"
and he told the Commission the
CBS color system is "ready today"
for broadcasting, as it was in 1946.
Columbia's general operating pol-
icy, he said, would be at the outset
to "broadcast in color for a mini-
mum period each day — perhaps an
hour or so — regardless of how few
color receivers may be in use. With-
in limits of ordinary economics, we
will broadcast color with a view to-
ward stimulating wider and wider
manufacture and purchase of scan-
ning adapters, color converters and
complete color receivers. After that,
I believe that competitive factors
should control — and should be per-
mitted to control by the Commission
— the rate of broadcasting transition
from black-and-white to color."
Stanton estimated that if the Com-
mission approved color, of the 14,-
000,000 sets probably in the public's
hands by 1952, perhaps less than 10
per cent "will have any problem of
receiving black-and-white pictures
from color."
TV Lessons For Students
Baltimore, Md. — The public
schools now are using TV lessons as
part of their regular curricula. The
lessons which originate in the stu-
dios of WBAL-TV were arranged
by David E. Weglein, Public Serv-
ice Counselor for the station, in co-
operation with the committee on
audio visual education of the School
Department. TV lessons will con-
tinue once a week throughout the
school year.
Bartlett To Attend Meeting
Syracuse, N. Y. — Kenneth G.
Bartlett, director of Radio Center,
Syracuse University, will attend the
annual meeting of the N.A.E.B. at
the University of Michigan, October
15 and through 17, and the School
Broadcast convention in Chicago
from October 18 through 20.
New Series Over WCSS
Amsterdam, N. Y. — The Bigelow
Sanford Carpet Co. has contracted
for a five day a week series over
WCSS. The programming will come
under three headings: "The Amster-
dam News Wire," featuring a com-
plete coverage of local news three
times a week, "A Page in History,"
highlighting the history of Mohawk
Valley, once a week, and "The Radio
Workshop," featuring local student
talent.
Lever Headquarters
Will Move To N.Y.C.
(Continued from Page 1)
moved into the new centralized of-
fices in New York.
Operation of the manufacturing
units of the company and its sub-
sidiaries will not be affected by this
change.
Construction of Lever's new head-
quarters, an ultra - modern office
building on the west side of Park
Avenue between 53rd and 54th
Streets, is in addition to the $55,000,-
000 plant expansion program an-
nounced in July at ground-breaking
ceremonies for the company's Los
Angeles plant, Mr. Luckman de-
clared.
Magnavox Co. Sales Rise,
But Earnings Disappear
Fort Wayne, Ind. — Magnavox Co.
sales in the four months ended
June 30, 1949, were 23.6 per cent
above the same period in 1948, but
operating results were "unsatisfac-
tory," according to an unaudited
report issued to stockholders on
Friday.
Sales totaled $6,312,000 for the
four months period, compared with
$5,107,000 in 1948. Net loss, how-
ever, amounted to $893,057, as
against net earnings of $102,000 dur-
ing the comparable period during
1948.
RADIO EXECUTIVES CLUB
OF NEW YORK
First Meeting of its Eleventh Season
To Be Held Tomorrow
October 6, at 12:30 P. M.
in the Grand Ballroom of the
Hotel Roosevelt
Speakers — Donald W. Thornburgh, President and
General Manager, WCAU, Philadel-
phia, and Philip H. Willkie, Indiana
Legislator.
Admission — $3 for members, non-members $3.75.
Purchase tickets at the door.
VOL. 49, NO. 4
NEW YORK, THURSDAY, OCTOBER 6. 1949
TEN CENTS
EFFECTIVENESS OF RADIO EMPHASIZED
CBC Board To Discuss
Canadian TV Situation
Montreal — Question of the 'opera-
tion of television stations by private
interests in Canada will probably
be revived at a meeting of the CBC
board of governors in Winnipeg
Oct. 17-18.
An announcement today by Hugh
Palmer, secretary of the board, said
that the "Canadian Marconi Com-
pany and associate" will apply at
the meeting for a television license
for a station in Montreal.
Palmer said in an interview that
(Continued on Page 3)
KPRC, Houston, Newsmen
Cover Gulf Hurricane
Houston, Tex. — KPRC aired on-
the-spot reports of the Gulf hurri-
cane on Monday by contacting two
ships in the storm area via radio-
telephone.
Pat Flaherty, KPRC news direc-
tor, broadcast the firsthand news
thus obtained on the regular 12
noon news show Monday, and
again Monday afternoon and even-
ing. When it became apparent that
the hurricane was moving inland,
Flaherty, together with newsmen
(Continued on Page 3)
RMA Technicians Meet
Scheduled For Nov. 1-3
Washington Bureau of RADIO DAILY
Washington — The seventh Town
Meeting of Radio Technicians to
be sponsored by the Radio Manu-
facturers Association will be held
in the U. S. Chamber of Commerce
Auditorium, here, on the evenings
of November 1, 2, and 3, Robert
C. Sprague, chairman of the RMA
(Continued on Page 3)
Satisfied Listener
Omaha — lack Sandler, sports
director and baseball broadcaster
for KOWH, wants to know: "How
faithful can a listener get?" The
other day Jack got a signed,
blank check from a fan in Esbon.
Kans.. with a note suggesting
that "yoxi and Mrs. Sandler get
yourselves a good dinner."
Sandler's sending the money to
a local children's hospital instead.
Baseball-Minded
The Mutual board of directors,
headed by Theodore Streibert,
president of WOR and board
chairman, dropped the cares of
network financing and program-
ming yesterday to attend the first
World Series baseball game at
Yankee Stadium. The visiting
board members were guests of
President Frank White and Chair-
man Streibert.
Col. Records Names
Lieberson Exec. V-P
Goddard Lieberson has been ap-
pointed executive vice president of
Columbia Records, Inc., it was an-
nounced yesterday by Edward Wal-
lerstein, president.
Lieberson joined Columbia Re-
cords in 1939 as assistant to the
Director of the Masterworks Divi-
sion. Later, he became head of the
division and was appointed to the
position of vice-president in charge
of Masterworks Artists and Reper-
toire. He has played a major role
(Continued on Page 3)
Defense Documentary
Planned For ABC Web
Washington Bureau of RADIO DAILY
Washington — A new weekly half-
hour series, "Time For Defense,"
highlighting the country's security
developments, is now being pro-
duced by the Department of De-
fense in cooperation with ABC for
broadcast on the network Tuesdays,
10 p. m., EST, beginning Oct. 25,
(Continued on Page 6)
Researcher Tells N. Y. AAA A Confab
Not To Sell Radio Short; Points
To Progress Of Service
ANA Meet Next Wk.,
To Be Closed To Press
The Tuesday afternoon (Oct. 11)
session of the Assn. of National Ad-
vertisers' 40th annual meeting at the
Waldorf-Astoria Hotel, Oct. 10-12,
will be devoted to radio and tele-
vision, with the doors closed to the
press because "members want free
informal discussion," according to an
ANA announcement released this
week.
Copies of all formal speeches,
(Continued on Page 2)
Bradley Heads Promotion
Of Crosley Distrib. Corp.
Appointment of John L. Bradley
as sales promotion manager of the
Crosley Distributing Corporation
was announced by Bert C. Cole,
vice president and general mana-
ger. Bradley succeeds Charles L.
Schafer who has resigned to re-
(Continued on Page 2)
WW, Benny, Lux Theater
Lead Pulse Ratings
The "top ten" evening program
rating of Pulse for the month of
September was led by Walter Win-
chell with 18.0, folowed by Jack
(Continued on Page 2)
CBS-Type Color-Video Set
To Sell For $220-Goldmark
Washington — Self-contained table
model receivers using the CBS
color system and providing both
black and white and color pictures
should retail for approximately
$220, Dr. Peter C. Goldmark, en-
gineer who developed the CBS
system, revealed yesterday in tes-
timony before the FCC. He said
such sets would provide a 10-inch
picture with 7-inch tube.
He also revealed that during the
last few days CBS color pictures
were sent from Washington to New
York and back over the coaxial
cable with little change in the
quality of the image. This con-
trasted, he said, with RCA's testi-
mony that all color would disappear
when RCA color pictures pass over
the coax.
Both the proposed RCA and Col-
or Television Inc. systems, Gold-
( Continued on Page 7)
A prediction that television
is verging on a period of
"spectacular" growth was
coupled with a plea not to
sell radio short in a talk by-
Arthur C. Nielsen, president
of A. C. Nielsen Co., before
the New York Council of the
American Assn. of Advertis-
ing Agencies, meeting yester-
(Continued on Page 3)
French Radio Expands
InTI Goodwill Web
Paris — The French Broadcasting
System's symbolic "International
Goodwill Network" has been ex-
panded to include more than 25
countries throughout the world
within the framework >of its program
exchange service, it was announced
yesterday.
The initial programs, produced in
Paris by the North American Serv-
ice, have been featured on more
(Continued on Page 3)
New Eddie Albert Show
To Preem Over NBC
Eddie Albert will star in a new
NBC daytime half-hour variety
series, "The Eddie Albert Show,"
Mondays through Fridays (net-
work except WNBC), 9:00-9:30
a. m., EST, beginning Oct. 10.
Albert will present entertainment
(Continued on Page 2)
TV On Agenda
Television and radio technical
progress will receive special at-
tention at the 1949 Annual Fall
General Meeting of the American
Institute of Electrical Engineers
to be held Oct. 17-21 in the
Netherlands Plaza Hotel, Cincin-
nati, O. H. H. Henline, secretary
of the Institute, announced that a
symposium is scheduled for Wed-
nesday afternoon, Oct. 19.
RADIO DAILY;
Thursday. October 6. 1949
Vol. 49, No. 4 Thur., Oct. 6, 1949
10 Cts.
JOHN W. ALICOATE : :
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President.and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President; Chester B.
Bahn, Vice-President; Charles A. Alicoate,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily,
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Cable address : Radaily, New York.
WEST COAST OFFICES
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older, Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
Phone: Riverside 5491
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
•mder the act of March 3, 1879.
FINANCIAL
= (October 5) —
NEW YORK STOCK EXCHANGE
High Low Close
ABC 77/s 75/8 73/4
Admiral Corp 275/8 255/8 25%
CBS A 22S/8 223/8 22V2
CBS B 221/4 22 22
Philco 32V2 32 321/s
Philco pfd. - . . 823/4 82V2 82V2
PCA Common . .. 125/8 123/8 12l/2
Stewart-Warner 1 25/8 1 2 V2 12%
Westinghouse 26l/4 26 261/8
Westinghouse pfd. 98 98 98
Zenith Radio 2834
NEW YORK CURB
Hazeltine Corp. . 1 3 Vi
Nat. Union Radio 3
OVER THE CO
Net
Chg.
1%
DuMont Lab
Stromberg-Carlson
28i/2 285/8
EXCHANGE
13i/4 13!/2
23/4 3
UNTER
Bid
14
113/4
— %
+ Vz
+ "Vs
+ Va
— Va
+ %
+ Va
+ Va
Asked
15
13
Vanderbilt Completes Pic
Cornelius Vanderbilt, Jr., recently
completed his eight-reel color film
"Europe — 1949." It is a remarkable
photographic survey of post war
Europe highlighted by a com-
mentary by Mr. Vanderbilt. A six-
month nationwide lecture tour has
been arranged.
RCA INSTITUTES, INC.
A Service of
Radio Corporation of America
One of thft leading ami oldest school*
of Radio Tcfhnolojcy in America, of-
fers its trained Radio and Television
technicians to the Broadcasting In-
dustry.
Our graduates have
1st Class Telephone License,
Address inquiries to
Placement Director
RCA INSTITUTES, Inc.
8SO W. 4th St., New York 14, N. Y
WW, Benny, Lux Theater
Lead Pulse Ratings
(Continued from Page 1)
Benny with 16.5 and "Lux Theater"
with 14.4.
The remaining Pulse ratings for
September follow:
Suspense 12.3
Louella Parson 11.7
Godfrey's Talent Scouts 11.5
Stop the Music 11.4
Inner Sanctum 10.9
My Friend Irma 10.5
Call the Police 10.4
Daytime — 5-a-week
Program Average Rating
Our Gal Sunday 7.2
Ma Perkins 7.2
Helen Trent 7.0
Big Sister 7.0
Robert Q. Lewis . /. 6.9
Young Widder Brown ... 6.6
Grand Slam 6.5
Rosemary 6.5
Young Dr. Malone 6.5
Guiding Light 6.5
Backstage Wife 6.5
Stella Dallas 6.5
Lorenzo Jones 6.5
Saturday & Sunday Daytime
Giants vs. Brooklyn (Sat.) 10.0
Giants vs. Brooklyn (Sun.) 9.8
Yankees vs. Washington
(Sat.) 7.9
Yankees vs. Washington
(Sun.) 7.7
The Shadow 6.7
Grand Central Station 6.3
Theater of Today 6.2
Junior Miss 6.0
Make Believe Ballroom
(Sat. A.M.) 5.8
Let's Pretend 5.3
Radio listening in New York,
according to Pulse, Inc., increased
throughout the week in September
as compared to August. "This is a
normal development caused by
several factors: the closing of the
vacation period and the return of
"name' programs as well as the con-
tinued popularity of summer lead-
ers such as baseball," Pulse said.
Bradley Heads Promotion
Of Crosley Distrib. Corp.
(Continued from Page 1)
turn to activities on the West Coast.
Bradley was formerly assistant
to the General Manager of Vogue
Pattern Division of The Conde Nast
Publications, Inc. He was an ex-
ecutive of the Merchandising and
Market-Research Departments and
on the Television Committee of
Newell-Emmett Company, New
York advertising firm, for four
years.
Carpenter To Manage WABI
Bangor, Maine — Murray Carpenter
has been named general manager
and treasurer of the company oper-
ating WABI, Bangor, Maine, F. B.
Simps'on, owner of the station, an-
nounced this week. Carpenter comes
to Bangor from WPOR, Portland,
which he helped to establish in 1946
and which he managed until two
weeks ago. Prior to then he was as-
sociated with the Oompton Agency
in New York.
ANA Meet Next Week
Will Be Closed To Press
(Continued from Page 1)
however, will be made available
to the press, the announcement
added. Among the speakers sched-
uled to address the "open meetings
of radio and television group" will
be W. N. Connolly, advertising man-
ager of S. C. Johnson & Son, Inc.;
Hugh M. Beville, Jr.. director of
research at NBC; William C. Git-
tinger, v-p in charge of sales at
CBS; Robert S. Peare, v-p of Gen-
eral Electric Co.; Sylvester L.
Weaver, Jr., v-p in charge of tele-
vision at NBC; George L. Mosco-
vics, manager of television sales
development at CBS; Thomas H.
Brown, Jr., v-p of C. E. Hooper,
Inc., and I. W. Digges, ANA coun-
sel.
New Eddie Albert Show
To Preem Over NBC
(Continued from Page 1)
in informal style, featuring songs,
anecdotes and occasional guests.
Music will be by "The Playboys,"
instrumental trio composed of Arlo
Holts, organist; Morton Lippman,
pianist, and John Smith, guitarist.
The show will be produced and
directed by Bob Wamboldt. Jack
Wilson will write the scripts for the
program.
COmiM and G0MG
0. B. HANSON, vice-president and chief
engineer at NBC, and GEORGE NIXON, man-
ager of engineering development for the net-
work, left town yesterday for two days in
Washington, D. C.
MURRAY GRABHORN, American network
vice-president and manager of the web's
owned-and-operated stations, on Saturday will
go out to Wilkes-Barre, Pa., where he will
deliver a luncheon address at the First Annual
Northeastern Pennsylvania Advertising and
Sales Promotion Conference.
BENEDICT GIMBEL, JR., president and gen-
eral manager of WIP, Philadelphia, and GOR-
DON GRAY, vice-president of the station, are
in New York.
MICHAEL H. FROELICH, vice-president of
the Ziff-Davis Publishing Co., has left on a
two-week trip to Los Angeles, where he has
conferences scheduled at radio stations and
film studios.
HARRISON WOOD, American network com-
mentator, is in Toronto, where today he will
be the principal speaker at the dinner given
by the Canadian Trucking Association in the
Royal York Hotel.
TED CAMPEAU, president of CKLW, Detroit
and Windsor, is in New York for the meeting
of the Mutual network's board of directors.
ERNEST TRUEX, actor, has arrived from
Detroit to begin rehearsals for his new tele-
vision series which will bow on WPIX Oct. 13
under the sponsorship of the Gimbel depart-
ment store.
WINNIE GARRETT, video artist, will arrive
today from Montreal.
Secrets
of Love
This pussycat is pretty lavish with her affections for her pal,
the puppy dog. And she looks for all the world as if she's
whispering sweet secrets into his receptive ear.
Let us whisper a great big fact about Baltimore radio into
your ear. The big bargain buy for low-cost sales is W-I-T-H.
Yes, sir! W-I-T-H delivers a BIG audience to you at LOW cost!
W-I-T-H regularly provides more listeners-per-dollar than
any other station in town. That's why you can do so MUCH
on W-I-T-H for so LITTLE money.
So if you're in the market for low-cost results from radio in
Baltimore, call in your Headley-Reed man today and get the
full W-I-T-H story.
BALTIMORE, MARYLAND
Tom Tinsley, President • Represented by Headley-Reed
Thursday. October 6, 1949
RADIO DAILY:
French Radio Expands
Int'l Goodwill Net
(Continued from Page 1)
than 200 stations in the Western
Hemisphere, including the United
States, Canada, Alaska, Hawaii,
Puerto Rico and Panama. The ex-
change arrangements were carried
out by the French Broadcasting
System in North America, under the
supervision of its director, Pierre
Crenesse.
Prepared In 25 Languages
The Paris-transcribed programs
now being carried by members of
the I.G.N, have been prepared in 25
languages for broadcast in Europe,
Asia, Central and South America,
Africa, Australia, and New Zealand.
They include the following pro-
grams: "Five Centuries of French
Music," "Songs of France," "Gay
Paris," "Hot Music from France,"
and "Disc Jockeys of Paris." The
roster of The International Goodwill
Network has been increased to in-
clude the following countries broad-
casting these programs in their
native languages: Haiti, Hong-Kong,
Yugoslavia, Israel, Greece, Germany,
Italy, Mozambique, Syria, Lebanon,
Sweden, Chile, Ecuador, Brazil, Po-
land, Egypt. Uruguay, Colombia,
Hungary, Portugal, Holland, Aus-
tralia, Denmark, Austria, Republics
of Central America, and the Belgian
Congo.
"We of Radio Diffusion Fran-
caise," said Crenesse, "are glad to
welcome our new member-countries
to The International Goodwill Net-
work. We sincerely believe a great
step has been taken toward lasting
Peace, for International Radio is a
necessary part of the great plan
for World Unity."
KPRC, Houston, Newsmen
Cover Gulf Hurricane
(Continued from Page 1)
Bill Whitmore and David Willis,
and engineer Paul Madeley, set
up a special remote headquarters
at Galveston.
Meanwhile, at KPRC here, an-
other news crew headed by Bill
Sprague gathered storm bulletins
from the weather bureau, police
and fire departments, and refugee
evacuation centers, remaining on
the air throughout the night, as
did most other Houston stations.
The station firmly rejected an of-
fer by a local advertising agency
to sponsor the hurricane bulletins.
The client was a builder of con-
crete houses.
Woolley To Address
Alabama Broadcasters
Tuscaloosa, Ala. — Easton C. Wool-
ley, NBC's director of stations de-
partments, will address the lunch-
eon meeting of the Alabama Broad-
casters Assn., here today.
He will speak on the subject of
"The Case For Radio."
Nielsen Warns AAAA Meet
Against Selling Radio Short
(Continued from Page 1)
day in the Hotel Roosevelt, New
York.
"The danger to you, as I see it,"
Nielsen said, "is not so much that
you may overlook the opportuni-
ties offered by television as that
you may turn your backs on radio
without justification. . . . Television,
while showing a rapid rate of
growth, has not yet attained more
than a very small fraction of the
distribution shown for radio homes.
. . . Radio, as an advertising me-
dium, has been strengthened not
only by the increase in the number
of radio homes but also by the
increases which have occurred (as
shown by Nielsen Radio Index) in
the number of hours of listening
per home per day."
Cites Home-Hours Increase
Nielsen pointed out that the
number of home-hours of radio
usage per day has increased 53%
since 1943. He continued: "While
it seems inevitable that television
will reduce radio listening in the
homes where it is installed, statis-
tics from Nielsen Radio and Tele-
vision Services show clearly that
the advent of television is creating
a substantial increase in the total
advertising opportunity made avail-
able by the broadcasting indus-
try. . . ."
He conceded that television has
Hooper Host
As A. C. Nielsen was holding
forth yesterday at the Hotel
Roosevelt, coincidentally, per-
haps, C. E. Hooper was hosting
a press luncheon a few blocks
away at Pietro's restaurant.
Hooper took occasion to re-
but a recent criticism by the
head of the rival research firm,
by saying that Nielsen, in tak-
ing certain Hooper reports to
task, "was guilty of comparing
apples and oranges." This was
a point related to Hooper's
main theme yesterday — that the
radio industry needs a "uni-
form yardstick" for all broad-
casting measurements.
"inevitably" created a decline in
metropolitan listening, but declared
that radio remains strong in me-
dium-size cities and in small towns
and rural areas. ... It is well to
keep in mind that small-town and
rural homes comprise a substantial
share of the total market for most
products, that these markets are
generally the most difficult to reach
efficiently with advertising, and
that these are the very markets
in which the effectiveness of radio
advertising is likely to be main-
tained at high levels for a long
time to come."
(BC Board To Discuss
Canadian TV Situation
Col. Records Names
Lieberson Exec. V-P
(Continued from Page 1)
in the development of Columbia's
classical catalog and has been close-
ly identified with the introduction
of Columbia's Long Playing Micro-
groove record. He was elected to
the board of directors of the com-
pany in 1948.
Before joining Columbia Records,
Lieberson was active in many
phases of music as a composer,
teacher, lecturer and writer. He
has to his credit such works as the
"Five Modern Painters" suite, in-
cidental music for a puppet version
of "Alice In Wonderland" and many
other works including choral,
chamber and piano compositions.
His novel, "Three for Bedroom
C," has just been sold as a motion
picture. He wrote the screenplay
for the film version of his book.
Banghart News Program
Gets Wine Co. Sponsor
Utalian-Swiss Colony, in behalf of
its wine, has purchased WNBC's
6:00-6:15 p.m. "News with Kenneth
Banghart," Tuesdays, Thursdays and
Saturdays, for a 13-week period, it
Was announced yesterday by John
C. Warren, sales manager of the
station.
The contract, effective yesterday,
was placed through Platt-Forbes,
Inc., with Charles H. Philips as the
NBC Spot Sales account executive.
RMA Technicians Meet
Scheduled For Nov. 1-3
(Continued from Page 1)
Town Meetings Committee, has an-
nounced.
Local Sponsors Included
Local sponsors include the Elec-
tric Institute of Washington, 17
set and parts distributors in the
area, and the Mid-Lantic Chapter,
The Representatives.
Participants will include the new
RMA president, Raymond C. Cos-
grove and technical speakers who
have proved highly popular at pre-
vious meetings. Cosgrove has in-
vited Wayne Coy, chairman of the
Federal Communications Commis-
sion, to appear with him on the
program November 1.
Speakers Listed
On the first evening, John A.
Meagher, television specialist. RCA
Tube Department, will speak on
the Composite Television Signal.
On the second evening, Ringland
W. Kreuger, — of American Phenolic
Corporation — will discuss all phases
of antennas, from their theory to
impedence matching. On the third
evening, John F. Rider — of John F.
Rider Publications — will talk on
Television Service in the Shop and
the Necessary Test Equipment.
Also on the program will be An-
thony "Tony" Wright, chief engineer
of The Magnavox Company. He
will present a talk on "Television
Service in the Home with Existing
Test Equipment."
(Continued from Page 1)
he did not know immediately the
name of the Canadian Marconi
Company's "associate."
It was learned that the company,
operator of station CFCF in Mon-
treal, is still negotiating with a firm
interested in the development of
television in Montreal. If the nego-
tiations are not concluded success-
fully the application will be
dropped.
The board last dealt with applica-
tions for television licenses at a
spring meeting. At that time, Cana-
dian Marconi Company and CKAC,
operated by La Presse Publishing
Company, applied for Montreal
television licenses.
Four Others Apply
Four similar applications came
from Toronto-stations CKEY, and
CFRB, Famous Players Canadian
Corporation Limited, and Al Leary,
formerly connected with CHUM.
The CBC itself plans to begin
work on television stations in
Montreal and Toronto as soon as it
obtains $4,500,000 from the govern-
ment to help meet initial develop-
ment costs. The amount is in sup-
plementary estimates now before
the Commons.
The Winnipeg meeting also will
be 'asked by the Canadian Marconi
Company to review separate pro-
gramming operations over station
CFCF-FM. The company's fre-
quency modulation station was
given permission several months
ago to carry, on an experimental
basis, different programs on the FM
outlet than it carries on its regular
amplitude modulation outlet.
'Mother Knows Best'
To Debut On WCBS
"Mother Knows Best," new Sat-
urday audience participation series
featuring Warren Hull as emcee,
will debut over Station WCBS,
New York, Oct. 8 under the spon-
sorship of The Kellogg Company,
Battle Creek, Michigan.
The program, a Columbia Pacific
Network feature last season, will
continue to be heard on the CPN
as well as WCBS this year.
Assisting Hull on the show is
Isabella Beach, Food Editor of the
New York Journal American. Con-
tralto Ruth Reynolds is featured
in the show's musical highlights
along with the music of organist
John Klein. Agency is Kenyon &
Eckhardt, Inc.
Lindlahr Book In Braille
"Eat and Reduce," the best-seller
by Victor H. Lindlahr, food com-
mentator for the ABC network, is
being translated into Braille by the
New York Public Library for the
Blind. The book has already been
translated into French. German and
Spanish, and holds the record for
the all-time best-seller of American
Books in South America.
one wacAiay mone
fo 4fie#td fan t&ei/i &frot
and wwiceb watt even,
Free & Peters, inc.
Pioneer Radio and Television Station Representatives
Since 1932
ATLANTA
NEW YORK CHICAGO
DETROIT FT. WORTH HOLLYWOOD
SAN FRANCISCO
EAST, SOUTHEAST
WBZ-WBZA
WGR
WMCA
KYW
KDKA
WFBL
WCSC
WIS
WGH
WPTF
WDBJ
MIDWEST, SOUTHWEST
WHO
WOC
WDSM
WDAY
WOWO
WISH
KMBC
WAVE
WTCN
KFAB
WMBD
KSD
KFDM
KRIS
WBAP
KXYZ
MOUNTAIN AND WEST
KOB
KDSH
KVOD
KGMB-KHBC
KEX
KIRO
Boston-Springfield
Buffalo
New York
Philadelphia
Pittsburgh
Syracuse
Charleston, S. C.
Columbia, S. C.
Norfolk
Raleigh
Roanoke
Des Moines
Davenport
Duluth-Superior
Fargo
Fort Wayne
Indianapolis
Kansas City
Louisville
Minneapolis-St. Paul
Omaha
Peoria
St. Louis
Beaumont
Corpus Christi
Ft. Worth-Dallas
Houston
Albuquerque
Boise
Denver
Honolulu-Hilo
Portland, Ore.
Seattle
NBC
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IND.
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*CP
))
6
RADIO DAILY
Thursday. October 6, 1949
Windy City Wordaye. . . /
• • • ROBERT JONES, formerly ABC Station Relations Manager
in Chicago, and who before that handled a similar post with ABC in
New York, will be the new General Manager of KRMG in Tulsa. The
station is now under construction and will go on the air some time before
January 1st. John Blair and Company will handle the
C'h.l.CCtCJ'O national representation. Jones, who recently resigned
as manager of WIRL, Peoria, will be host to a team
of Blair executives, headed by Wells H. Barnett, Jr., Sales Development
Manager, who will make a complete study of the station operation
and the market. . . . Tommy Bartlett, emcee of NBC's "Welcome Trav-
elers" show, presented a farm wife with a check for $20,000 on Friday
for winning the "Name the Schmoo" contest conducted by Procter &
Gamble, sponsor of the Bartlett show.
"fr lAf iftf
• • • CAESAR PETRILLO, WBBM Musical Director, to-
gether with the station's Modernaires, has recorded four tunes
for Columbia Records. Caesar was also a guest when Arthur
Godfrey broadcast his morning CBS show from the WBBM studios
Friday morning. During the interview with Godfrey, the WBBM
musical direotor also talked with Janette Davis, featured vocalist,
via a two-way hook-up between the WBBM studios and New
York. Janette is & former WBBM star and was featured on many
programs here a few years ago. . . . The red-haired comic re-
vealed during his Windy City trip that he had just signed the
Chordettes, new femme vocal group, who will be heard regularly
on both his AM and TV shows. Because there was no budget
for the new group, both Janette and his vocal group took a cut
in their weekly salaries to make a spot for Chordettes. The latter
group is from Waukesha, Wisconsin. . . . After taking a color
photo at the Chicago Tribune studios and meeting the press at
his suite in the Ambassador Hotel suite, Godfrey enplaned for
Detroit where he spent the weekend with the General Motors
president. He really smokes his sponsor's product — Chesterfields.
# it # is
• • • BEN PARK, writer-producer of the prize-winning "It's Your
Life" series broadcast locally over WMAQ, tells us that he will make
tape recordings of the show available to stations throughout the country
at $7.50 per program. . . . Chicago disc jockey Frann Weigle has a
recording coming out this week on a London label which insiders believe
may revolutionize the entire recording technique. Frann did all eight
voices on the record. One side is the Hoagy Carmichael tune, "Rockin'
Chair," and the other is an original ditty composed by Weigle, Hal Tate,
Billy Milton, and Maxine Long. Bill Putnam, president of Universal
Records, deserves credit for the sensational engineering feat of blending
all eight voices so that it sounds like a combination of the Mills Brothers
and the Ink Spots singing the number. . . . Members of the Chicago
Radio Writers Guild are cordially invited to attend the Mystery Writers
of America meeting which will be held at RiccaTdo's Saturday evening.
Guest of honor will be Emmett Dedmon, book editor of the Chicago
Sun-Times.
LOS ANGELES
TELEFUNKEN Records, (Capitol
Records, Inc.) teed off a new
program on Metro's FM station
KMGM Sunday, October 2nd. Rec-
ord outfit and station are natural
combination, diskeries classical sides
being typical FM fare.
Jeanne Gray, woman commentator
of "The Woman's Voice" heard over
KMPC, has received the honor of
being named one of the 24 outstand-
ing Los Angeles business women, in
commemoration of National Busi-
ness Women's Week.
Bob Hope will make four per-
sonal appearances in Canada and
the U.S. following his regular NBC
program, Oct. 11. On Oct. 12 he
will appear at the Maple Leaf
Gardens, Toronto, Canada, on Oct.
13, at the Ottawa Civic Auditorium,
Oct. 14, at the Forum in Montreal,
and Oct. 15, in Buffalo, N. Y. He
will return to Hollywood for his
radio show of Oct. 17.
Eleven - year - old radio actress
Anne Whitfield, who appeared on
the NBC Theatre production of
"Penrod" recently, celebrated her
660th network broadcast and the
start of her fifth year in commer-
cial radio with this show.
Defense Documentary
Planned For ABC Web
(Continued from Page 1)
it was announced yesterday by
U. S. Secretary of Defense Louis
Johnson.
In describing the new public in-
terest series, Johnson said: "This
will be the initial network radio
series produced by the Department
of Defense to give the radio audi-
ence an opportunity to learn about
the latest developments and ac-
complishments in the realm of na-
tional security."
The new series, planned for en-
tertainment as well as for up-to-
the-minute reports on American
defenses, will have a diversified
format. Each week, William Frye,
assistant to the Secretary of De-
fense, will report on the latest
developments in national military
affairs. In addition, documentaries,
some "live" and others recorded,
and music of the armed forces
will be presented.
New Technique Planned
The "documentary" spot contem-
plated for the program, the an-
nouncement stated, "promises to
be such a new technique that the
term 'documentary,' borrowed to
describe it, falls short. A pure ex-
periment in radio broadcasting,
these episodes will take listeners
into the world of the present and
future of our armed services."
Planned for early presentation
in the series are conversations with
parachutists, jet plane pilots and
the "guinea pigs" of the services
who are working and testing the
untried devices to be used in the
future.
Takes KCBS Post
Appointment of William Cullen-
ward as manager of Press Informa-
tion of KCBS, Columbia-owned sta-
tion in San Francisco, was announ-
ced yesterday. Cullenward formerly
was promotion manager of the San
Francisco Call-Bulletin, manager of
the 'Frisco News Bureau of the
Chicago Sun and News Bureau man-
ager for Trans World Airlines.
New ET Series Planned
Arrangements have just been com-
pleted between John J. Anthony
and Charles Michelson, Inc. for the
production of a new 5-per-week,
across the board quarter-hour trans-
cribed series entitled "Your Prob-
lem, Please," featuring Anthony.
The programs will be released for
local sponsorship by the Michelson
firm on October 17th.
SOUTHWEST
FRED NAHAS, exec veepee of
KXYZ, Houston, is back from
Hollywood where he completed
arrangements for a flock of film-
notables to make personal appear-
ances at the Dec. 17th Shamrock
Charity Bowl. Rice Stadium will
be the scene of the tilt which will
match the professional champion
team against an all-star team of
the All-American Conference.
The title, "Tomorrow's History,"
used for the Shell Oil across the
board 6: 15 p.m. news on KXYZ,
Houston, gets further use when
newscaster Fred Nahas expands his 1
activities and becomes a regular
columnist in the 15 Citizen News-
papers distributed to every home
in Houston. Nahas takes on this
additional chore to fill in his spare
time while functioning as exec
veepee of KXYZ, newscaster, chief
barker of the Variety Club Houston
Tent, and Ambassador at large for
oil millionaire Glen McCarthy and
the fabulous Shamrock Hotel.
Dave Rubinoff, violinist who is
widely known for his air appear-
ences, is scheduled to make series
of personal appearances throughout
the state opening at Wichita Falls,
Nov. 15; Houston, Nov. 22; Orange,
Nov. 23; San Antonio, Nov. 29, and
Dallas, Dec. 2.
Tourists entering Mexico by pri-
vate car may not take portable ra-
dios with them, according to an an-
nouncement made here by the Mexi-
can Government Tourist Bureau.
The portable radio may be declared
at the border along with the auto.
Any tourist who takes a radio with
him will be expected to bring it
back when he returns to this coun-
try. The ban on such radios hereto-
fore in effect was intended to pre-
vent smuggling across the border.
Tourists going by train, airplane and
bus will not be permitted to carry
radios across the border as there is
no way for customs to check them.
HENRY GREENFIELD, Mg Director N.Y.I9
Section of RADIO DAILY, Thursday, October 6, 1949 — TELEVISION DAILY is fully protected by register and copyright
SAG HINTS WITHDRAWAL FROM 4-A
TELE TOPICS
IN ITS ATTEMPT to bring viewers a
glimpse of the legitimate theater, "To-
nite On Broadway" succeeds admirably.
To accomplish this the program uses a
reportorial approach which manages to get
across the glamor and excitement of the
stage. This very approach, however, does
not bring the show off to best advantage.
On the opener on CBS this week were
three numbers from the hit revue, "Lend
An Ear." All brought refreshing new enter-
tainment into the living room and were
very effective trailers for the show. But
because the cameras were merely report-
ing on the entertainment offered by an-
other medium the show was not presented
as well as it might have been in a studio.
Such a move, however, would entail virtu-
ally insurmountable problems such as the
cost of moving scenery, etc. Pickups,
therefore, had to be remotes, and under
the circumstances producer-director Mar-
tin Gosch turned in a fine job. . . . While
speeches in the middle of a show are not
exemplary programming, the intermission
talks by Dick Walsh, IA prexy; Richard
Rodgers, and Esso chief M. J. Rathbone
were explanatory and happily brief. . . .
John Mason Brown is the commentator and
Robert Sylvester does adaptations. Esso
animated commercials neatly combined
entertainment and sales plug. Marschalk
& Pratt is the agency.
CRANK MULLEN, former NBC veepee
' and now consultant for WPIX, will
represent Jerry Fairbanks Productions in
this week's meetings between TV film
producers and the AFM. Mullen will have
full authority, Fairbanks said, to act for
the film company in discussions of wage
scales for musicians recording for video
films. . . . ABC has taken first option for
AM and TV on Roger Kay's new comedy
series, "Everything For Angela," starring
Mady Christians. . . . Pulse, Inc., will pub-
lish future editions of its New York video
audience report in a pocket size edition.
. . . John Facenda, Philadelphia newsman,
has started a new series on WCAU-TV
for Bonafide Construction Co., through
Gresh Cr Kramer agency.
TBA ESTIMATES a total audience of be-
' tween 17 and 20 million viewers for
the World's Series, based on an estimated
2,000,000 receivers in the 29 cities carry-
ing the games, with an average of eight
to ten persons per set. . . . Most nebulous
tie-in of the week has the Three Flames,
sensational vocal and instrumental group,
doing a guest shot on WPIX Saturday
nite in connection with Fire Prevention
Week. According to the WPIX handout,
their appearance was arranged through the
N. Y. Fire Department division of fire pre-
vention.
Raytheon Plea Warns
Of Relay 'Monopoly'
Washington — With most of the
major interested parties asking for
postponement, Raytheon this week
called upon the FCC to make it
clear that it does not plan to award
the American Telephone and Tele-
graph Company "an illegal mono-
poly" in intercity TV relaying. The
company is anxious to go ahead
with its own private plans for TV
relay, it said, pointing out that its
equipment is already in use be-
tween Cincinnati and Dayton.
Philco, DuMont and TBA all
asked for delay of the due date
for their comments, asking continu-
ance from Monday of this week to
October 24.
Raytheon was alarmed at a Com-
mission statement last month warn-
ing that TV relay will eventually
be an operation for common car-
riers and that others interested in
manufacturing relay equipment or
setting up a system would do well
to plan for early amortization of
their investment. Instead, said Ray-
theon, let it now be understood
that "all of the frequencies now
available for common carrier or
for private TV intercity relay be
made available for assignment to
both types of service in the dis-
cretion of the Commission on an
individual case basis."
The Commission proposal looking
toward eventual closing out of pri-
vate relay facilities "is a very seri-
ous finding," said Raytheon, calling
for assurance from the Commission
that it will not aid in the consum-
mation of the "monopolistic intent"
of the Bell System.
Film Theater 'Series'
Draws Near Capacity
More than 3,500 cheering base-
ball fans comfortably seated in
Brooklyn's Fabian Fox Theater saw
the first game of the World Series
on the silver screen of the 4,060-
seat movie house via television.
The audience included a goodly
number of exhibitors, radio and
video officials studying reception
and reaction to the show.
During the first few innings of
the game, the image was received
via microwave relay from the
AT&T Building to the theater, but
when bugs appeared in this recep-
tion, a switch was made to an off-
the-air pickup from DuMont's
WABD. The latter picture had
newsreel quality.
Chicago — With 2,300 viewers prac-
tically filling the 2,600-seat State-
Lake Theater of B. & K., theater
television was inaugurated here
yesterday with the World Series as
the featured attraction.
Boston — Bostonians, despite their
disappointment at the failure of
their Red Sox to cop the pennant,
filled two-thirds of the 1,800-seat
Pilgrim Theater to witness the
World Series via video.
Scranton, Pa. — Instantaneous
showing of the World Series via
television was featured here yester-
day .at the West Side Theater, a
Comerford-Publix house. The 1,800-
seat theater was more than half
filled by the 1,050 patrons who paid
30 cents each for the privilege, all
proceeds going to charity.
CBS-Type Color -Video Set
To Sell For $220-Goldmark
(Continued
mark said, on technical analysis
and on the basis of RCA testimony,
"appear to me to present enormous
problems which must be solved
within reasonable limits of cost and
operating dependability."
"If either RCA or CTI can dem-
onstrate that they have found sat-
isfactory solutions at reasonable
cost to all the problems which seem
to confront their system," he add-
ed, "I assure you I will be the first
to congratulate them. My position
in this matter is made considerably
more difficult because of the fact
that the RCA presentation hinted
at no problem in the system what-
from Page 1)
soever. Since RCA failed to point
out its own potential problems —
even those concerning which the
Commission notice called for in-
formation— I think it may be help-
ful to the Commission if I attempt
to point them out."
Explains System
Enumerating the advantages of
the operating CBS color system,
Goldmark noted that the Columbia
system "is not inherently either
a mechanical or an all-electronic
system. It may be either or it may
be a combination of both, depend-
ing on the apparatus which is
found most desirable to use."
Says It Will Not
Be Forced into
TV Authority
The Screen Actors Guild yester-
day announced that it will refuse
to allow its members "to be forced
to join a new union and pay ad-
ditional dues in order to work in
motion pictures used in television."
The union also notified other mem-
bers of the AAAA that it "will
fight on all fronts against a pro-
posed raid on the Guild's film juris-
diction."
Statement was read into the
minutes of a meeting of the AAAA
international board early yesterday
morning as the day and night
session recessed indefinitely.
SAG said that if AAAA went
along with present plans and estab-
lished the proposed Television Au-
thority with jurisdiction over films,
SAG would probably withdraw
from the parent organization.
SAG appealed to the live talent
unions not to declare jurisdictional
war against the motion picture
talent unions, and offered to make
an agreement for (1) complete
cooperation with any existing talent
union selected to handle live shows,
and (2) complete membership in-
terchangeability for television so
that no member of any talent union
would be required to pay addi-
tional dues in order to work in
either live TV or films made for
tele.
In a vigorous attack on the basic
concept of a "Television Authority,"
which it declared to be "aptly
named," the Guild statement said
the Guild "sees clearly an attempt
to build a new empire wielding
control over all actors."
SAG ended its statement with a
warning that if the other talent
unions should reject its offer of
cooperation and interchangeability
and should seek to take from the
Guild part of its motion picture
jurisdiction in order to give it to
the proposed new union, "Tele-
vision Authority," the Guild would:
"1. Marshal its full strength and that
of all its members, including all motion
put ure stars, to resist the raid on the
Guild jurisdiction.
"2. Wage an all-out campaign to expose
the pitfalls toward which all performers
are being: led through creation of the pro-
posed new union Television Authority.
"3. Refuse to obey any orders of the
Four-A's Board that are based on an at-
tempt to split the Guild's jurisdiction and
infringe on the Guild's contractual re-
sponsibilities to its members and then-
employers.
"4. Make whatever alliances the Guild
deems necessary to defend the lights ol
its members In the field of motion pictures.
";">. Reserve it» right to ask the Guild
membership to instruct the Guild's Hoard
of Directors as to whether the members
desire sag to continue :i* a branch of
the Four-A's."
PLUG T U n ES
RADIO DAILY:
Thursday. October 6. 1949
On Records and Transcriptions
TELL ME WHY
RYTVOC, Inc.
1585 Broadway New York 19, N. Y.
WHERE ARE
YOU BLUE EYES?
Recorded on RCA-Victor #25-1134
KNICKERBOCKER MUSIC PUB. INC.
1619 Broadway New York, N. Y.
You'll LUV this novelty!
IT MUST BE L U V
MANOR MUSIC COMPANY
1619 Broadway New York City
Nothing Can Stop This!
"FOREVER WITH YOU"
by the writer of "My Happiness"
FORSTER MUSIC PUB., INC.
1619 Broadway, New York 19, N. Y.
216 S. Wabash Avenue, Chicago 4, III.
A HIT Is Born!
"BLUE FOR A BOY-
PINK FOR A GIRL"
Vaughn Monroe on RCA-Victor
Al Galileo Music Co. Inc.
501 Madison Ave., New York, N. Y.
A Beautiful Lullaby!
HUSH LITTLE DARLIN'
MICHAEL MUSIC CO., INC.
1619 Broadway New York, N. Y.
Terrific in England!
"IN A SHADY NOOK"
(By A Babbling Brook)
STASNY MUSIC CO.
1619 BROADWAY NEW YORK CITY
THAT LUCKY
OLD SUN
recorded and featured by
■01 HOUSTON M-G-M
FRANK IE LAINE Mercury
DEAN MARTIN Capitol
VAUGHN MONROE Victor
SARAH VAUCHAN Columbia
ROBBINS MUSIC CORPORATION
WORDS ami MUSIC
By PINKY HERMAN
• • • TIN PAN ALLEY OOPS:— Several weeks ago this scribbler
went all out on "That Lucky Old Sun," penned by two tunesters, Beasley
Smith, musical director of WSM, Nashville, Tenn., and Haven Gillespie
. . . the Robbins ditty has forged to the front so quickly that it climbed
aboard the Hit Parade last Saturday in record time. . . . Abe Olman.
Murray Baker and their staff rate a low bow for an ace promotion
job. ... • Composer Elmo Russ has written a play, "7-0-6-3 Zero,"
which will be presented by Thalia and Mel Pommany at the St. Francis
Xavier Theater in New York. Oct. 20 and 21 . . . theme is based on
Atomic Power. ... • "Kishwaukee Jack" Harmer, one of the stem's
best-liked contactmen, is back on the big apple after a year in Holly-
wood . . . he's still touting 'Uncle' Will Rossiter's catalogue with special
emphasis on "You Haven't Changed," penned by W. R. Williams. . . .
• Arthur Henley, scripter for the past three years of the NBC Cupid
series, "Honeymoon In New York," will soon take a personal interest
in this Honeymoon business he's been hearing (and writing about) . . .
the gal's name is Janet Radskin and she's with Musical Artists, Inc.
... • Bill Harrington, vocal star of the Hit Parade, will make personal
appearances at Frank Dailey's Meadowbrook Club, Oct. 14th, 15th and
16th. . . .
it it it it
• • • THE TREND to out down large orchestras that
Benny Goodman and Artie Shaw effected several years ago,
continues with Alvino Rey and Sam Donahue following suit. . . .
• "The Enchanting Touch" of Teri Josefovitz is now a nitely
feature at Doran's in Bronxville. ... • You first read about
the song in this pillar . . . we're talking about the new Rytvoc
Music smash titled, "If I Had A Million Dollars," which is busting
out all over due to the tremendous Columbia platter, waxed
by Tony (Pastor. ... • Tedd Lawrence has switched his disk
jockeying from WDIB to WIN'S. ... # Give yourself a musical
treat and listen this Saturday at 6:30 P.M. EST, to Abram Chasin's
"Period Suite" which will be preemed by the NBC Symphony
Orchestra, conducted by Milton Katims. ... o Eddie Chase,
CKLW deejay, has acquired six washboards used by his band
and autographed by Spike Jones, which Eddie will give away
next week (the tie-in song will probably be "Don't Cry Joe"
(lather go lather go lather go). ... • To us the new Laurel
Music number, "Give Me Your Hand," cleffed by Dorothy Stewart,
is a combination of "Oh, Promise Me" and "Because." . . . The
beautiful composition should take its place up there with the
standards. ... • WHOM staffers Ralph Constantine and Harry
Cooper have collabbed on a song titled, "Funny About A Dame."
(Now all they have to do is get it published.) ... • An ET,
plugging the sale of Christmas Seals, has just been cut with
Hu Chain, scripter and producer, Raymond Massey, narrator,
and Ben Ludlow, composer of special original music and
conductor. . . .
it it it it
• • • ON AND OFF THE RECORD:— Columbia should do well
with the new Frankie Carle pairing of "Vieni Su" and "I Want You To
Want Me." . . . Thrush Marjorie Hughes comes up with a smooth vocal
effort on both sides resulting in a biscuit that deejays and juke box
ops will latch on to. . . . • Snooky Lanson has been signed to warble
on London Records. . . . Beasley Smith will handle the orchestral chores
for the Nashville lark. ... • A local disk jockey happened across
an old Lee Morse platter of "Careless Love" and spinned it several
times . . . result was a tied-up switchboard and a Decca re-issue of
the platter. ... • Radiolite Merrill Joel's narration for the new
kidisks, "Peter and the Wolf," "Nutcracker Suite" and "The Nightingale
and the Tin Soldier" (Magic Tone Records) is story-telling at its best.
... • Deejay Don Larkin of WAAT, is one of the writers of the
ditty, "The Game Of Broken Hearts," which is making so much noise
for the new platter firm. Dart Records.
PLUG TUDES
Climbing Fast!
I DON'T SEE ME IN
YOUR EYES ANYMORE
Laurel Music Co.
1619 Broadway New York City
SOME DAY
(You'll Want Me To Want You)
DUCHESS MUSIC CORPORATION
Making Our Debut With A Hit!
"A NEW SHADE OF BLUES"
MAYPOLE MUSIC CO.
22 F. 67th St. New York City
Phone: REgent 7-4477
I WISH I KNEW
Should step right out in front —
Just recorded for RCA-VICTOR
by DOLPH HEWITT
ADAMS, VEE & ABBOTT, Inc.
216 S. Wabash Ave. Chicago 4, III.
My Heart Goes With You
by Thomas G. Methon
— ♦ ♦ —
JAMES MUSIC, Inc.
1650 Broadway Room 709 N. T. C.
Brand New Novelty!
"If I Had A
Million Dollars"
(I Would Give It All to You)
TONY PASTOR'S
Sensational COLUMBIA Record
#38577
RYTVOC, Inc.
1585 Broadway New York 19, N. Y.
Or\ / r ^
I ' II
I I I Mi
The National Daily Newspaper of Commercial Radio and Television
VOL. 49, NO. 5
NEW YORK, FRIDAY, OCTOBER 7, 1949
TEN CENTS
SPOT SPOKESMAN HITS P. I. DEALS
CBS Demonstrates
Color-On-Network
Washington Bureau of RADIO DAILY
Washington — CBS demonstrated a
sample color video network to the
FCC yesterday, sending color pic-
tures over a 470-mile circuit with
little or no loss in quality. Using
existing facilities between Washing-
ton, Baltimore and New York, the
web used microwave relay on the
leg to Baltimore and the AT&T co-
axial cable to New York.
The FCC viewed the CBS demon-
stration in a large ballroom of the
Carlton Hotel. The programs origin-
ated in a studio setup in a parlor
(Continued on Page 7)
Several Bidders Of Record
For WHOM In N. Y. C.
Although several offers have been
made for the physical equipment
and wave length of WHOM, New
York Italian language station, no
deal has yet been consummated for
the station, according to Gene Pope,
general manager of the station. The
Pope interests recently acquired
WINS, the Crosley 50,000 watter in
New York, and plan to switch the
WHOM call letters to WINS if the
deal is sanctioned by the FCC.
Lou Holtz Disc Series
Sold To Twelve Stations
Charles Michelson, Inc. has been
named to handle distribution of the
five-minute transcribed comedy ser-
ies, "The Lou Holtz Laugh Club,"
which has been ordered by twelve
stations to date.
The initial station list: KPHO,
Phoenix, Ariz.; WLAD, Danbury,
Conn.; KOWL, Santa Monica, Cal.;
(Continued on Page 3)
Polio Contribution
Louisville, Ky.— WHAS pre-
sented the National Foundation
for Infantile Paralysis with a
$12,746.17 check representing
contributions made by listeners
to a "Polio Dollar Day" recently
conducted by the station. The
presentation was made by Victor
A. Sholis, director of WHAS, to
Warren Coss, director of fund-
raising for the Foundation.
TV Trouble
Eddis McClarence, Brooklyn
baseball fan, turned up at the
Yankee Stadium for the Yankees-
Dodger game yesterday carrying
a portable TV receiver. Mc-
Clarence had picture trouble from
his seat high in the left field
reserved section and ended up
watching the game without bene-
fit of video. He later traded the
receiver for two tickets to the
Saturday game at Ebbet's Field.
Reserve Judgment
On 8MB, Brorby Asks
Reporting on the present status of
the Broadcast Measurement Bureau
at Wednesday's 4-A Eastern Council
meeting in New York, Melvin Bror-
by, vice - president of Needham,
Louis & Brorby, and a BMB direc-
tor, declared that "... any doubt-
ing Thomases should obviously wait
until they see Study Number 2 be-
fore coming to any further conclu-
sion about BMB's future."
He continued: "Before anybody
(Continued on Page 2)
New Variety Show Sold
To Kellogg Co. On WCBS
A new audience participation
show, "Mother Knows Best," will
start on WCBS, New York, Oct. 8,
5:30-6 p.m., on behalf of the Kel-
logg Co., of Battle Creek, Mich.
Warren Hull will serve as mc of
the show, which combines variety
with a telephone giveaway twist.
Kenyon & Eckhardt is the agency.
NARSR President Tells Broadcasters
That Cut Rates And Per Inquiry
Deals Are Poor Business
Would Abolish Fees
On Canada Receivers
Montreal— Abolition of radio li-
cense fees was advocated in the
Canadian House of Commons by
Don Brown, Liberal member for
Essex West.
Brown said the present method
of collecting the money to operate
the CBC is unequal, unfair and
unjust. He quoted statistics which
he said show that between one-
(Continued on Page 3)
Bakery Signs "Ranger"
On ABC Regional Net
American Bakeries Company of
Atlanta, Ga., marking its first use
of a regional tele network, will
sponsor the ABC telecast of the
"Lone Ranger" over five stations in
the Southeast under a 104-week
contract starting immediately.
In mid - 1949, the American
(Continued on Page 2)
Cites FCC Restrictions
On Non-Profit Stations
Urbana - Champaign, 111. — Total
broadcasting time of non-commer-
cial stations in the U. S. amounts to
only one per cent of the total com-
( Continued on Page 2)
Thornburgh Is Optimistic
About Radio-TV Business
Declaring that radio will justify
its rates for many years to come.
Donald Thornburgh, president of
WCAU, Philadelphia, told the Radio
Executives Club at the Hotel Roose-
velt yesterday that medium would
have a profitable year despite the
inroads of television.
"I'm optimistic about business
both in the radio and television
fields," Thornburgh said. Radio will
continue to be profitable and some
television stations should be show-
ing a profit within the next twelve
months.
Thornburgh declared radio has
been given a stimulent the past
months by the shift of names and
programs on the networks. He also
pointed to the heavy web billings
for fall and winter and said that
major independent stations through-
out the country had experienced a
(Continued on Page 3)
Birmingham, Ala. — Radio
stations that will stay in busi-
ness, now that the broadcast
industry has reached matur-
ity and faces a radical period
of growth and change, are
"the ones that provide the
best programs and operate
under the best business prin-
ciples," Frank M. Headley,
(Continued on Page 3)
BMI'sKaye To Talk
At Radio Institute
New Brunswick, N. J. — Sydney M.
Kaye, vice-president and general
counsel of Broadcast Music, Inc.,
will be the principal speaker at the
banquet tonight of the second an-
nual Radio Institute, being held by
the New Jersey Broadcasters' Assn.
on the Rutgers University campus.
Sixty broadcasters are attending
the parley, which opens this after-
noon and will conclude with a lun-
( Continued on Page 3)
Special Columbus Day
Program Set By ABC
A special public interest program,
"They Met the Boat," starring Rob-
ert Young and Linda Darnell in the
title roles of Christopher Columbus
and Queen Isabella of Spain, respec-
tively, will be broadcast by ABC
(Continued on Page 2)
Benefit Meet Today
The production committee ior
the 16th annual "Night of Stars"
will hold its first meeting today
at 4 p.m. in the Paramount board
room, 1501 Broadway. New York,
under the chairmanship of James
Sauter. Proceeds of the "Night of
Stars" benefit show, to be held
in Madison Square Garden on
Nov. 14, will go to the United
Jewish Appeal.
2
RADIO
DAILY
Friday, October 7. 1949
Vol. 49, No. 5 Friday, Oct. 7, 1949 10 Cts.
JOHN W. ALICOATE : : Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President; Chester B.
Bahn, Vice-President; Charles A. Alicoate,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily.
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Cable address : Radaily, New York.
WEST COAST OFFICES
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older, Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
Phone: Riverside 5491
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
>mder the act of March 3, 1879.
FINANCIAL^
NEW YORK STOCK EXCHANGE
Net
High Low Close Chg.
ABC 1% 75/8 75/8 — ye
Admiral Corp 261/8 25'/4 253/8 — %
Am. Tel. & Tel.... 143% 143V8 143'/4 + %
CBS A 22l/4 22 22 — 1/2
CBS B 22% 22% 22% + %
Philco 32% 31 Vi 31% — 3/8
RCA Common 12V2 12% 123/8 — %
RCA 1st pfd 73% 73 73 — l/2
Stewart- Warner ... 12% 12% 12%
Westinghouse 26V2 26% 26'/4 + %
Westinghouse pfd.. 97'/2 97% 97% — %
Zenith Radio 283^ 28'/4 28% — %
NEW YORK CURB EXCHANGE
Hazeltine Corp. .. 13% 13% 13% + %
Nat. Union Radio. . 3 23^ 234 — l/4
OVER THE COUNTER
Bid Asked
DuMont Lab 14 15
Stromberg-Carlson 113/4 13
Cites FCC Restrictions
On Non-Profit Stations
(Continued from Page 1)
mercial time on the air, according
to Dallas W. Smythe, professor of
economics at the University of Illi-
nois, and member of the university's
Institute of Communications Re-
search.
Smythe blames this situation "pri-
marily" on "FCC restrictions." His
views are stated in an inventory of
radio programming by educational
broadcasters, based on a survey of
activities by members of the Nation-
al Assn. of Educational Broadcast-
ers. Among other restrictions, aside
from time limitations, he cited the
fact that no educational broadcaster
is licensed to use more than 5-kw
of power.
Series In Spanish
A play-by-plory account in
Spanish of the World Series
"beisbol" classic is being sent to
Latin America via shortwave by
a team of Puerto Rican broad-
casters, Rene Canizares and
Cuco Conde. The broadcasts are
going to Puerto Rico, Cuba, Santo
Domingo, and the other Spanish-
speaking islands. They will con-
tinue throughout the Series.
Bakery Signs "Ranger"
On ABC Regional Net
(Continued from Page 1)
Bakeries Company made its initial
entry into the regional radio net-
work field sponsoring the ABC
broadcasts 'of the "Lone Ranger"
thrice weekly, over 36 stations on
ABC's Southeastern network. Pre-
viously, the company had confined
its use of radio to the spot field,
which it continues to use in certain
markets.
The American Bakeries-sponsored
telecasts of the show will be seen
over WSB-TV, Atlanta; WAFM-TV,
Birmingham; WMBR-TV, Jackson-
ville; WDSU-TV, New Orleans;
WTVJ, Miami.
Tucker Wayne & Company of
Atlanta, is the agency.
Harold B. Morrill
Lawrence, Mass. — Harold B. Mor-
rill, general manager of WLAW,
Lawrence, Mass., died Wednesday at
his home in Arlington, Mass., follow-
ing an attack of coronary thrombo-
sis. He would have reached his 55th
birthday on October 11. Identified
with the radio broadcasting industry
since 1919, Mr. Morrill had been as-
sociated with the Hildreth & Rogers
Company, owners and operators of
the station, for the past 27 years,
serving also as secretary of the cor-
poration. He played a prominent
part in the establishment of WLAW
which went on the air originally on
December^ 17, 1937, and succeeded
Irving E. Rogers as general manager
in August, 1946.
Gaylord Durham
Hollywood — Funeral services were
conducted at 2:00 p.m., Oct. 5, at
the Fillbach Funeral Home, Bur-
bank, for Gaylord "Gene" Durham,
51, who died of a heart attack at his
home, Los Angeles, last Saturday
night. Cremation followed the fu-
neral rites.
Durham, with ABC for the past
two years, most recently in the
capacity of a KECA-TV transmitter
engineer, formerly was with NBC-
Hollywood, 'and KFSD, San Diego.
Cancer Program On ABC-TV
"A Visit With The Children,"
educational-fund-raising film about
cancer in children, will appear at
9:00 p.m. over ABC television net-
work on Sunday, October 9. The
film was narrated by Raymond
Massey, photographed for Memorial
Hospital Center, and produced by
Evan J. Anton Productions, Ltd.
Reserve Judgment
On BMB, Brorby Asks
(Continued from Page 1)
can answer the question of what
will become of BMB in the future,
somebody has to supply the answer
as to how many additional broad-
casters will support BMB if they
clearly enough understand how
much it is needed, and if they them-
selves have full confidence in its
findings.
'Apparently Dr. Baker's conserva-
tive, frank handling of BMB prob-
lems at NAB meetings is helping to
build that confidence. But new sub-
scriptions are slow in coming in. I
will not say too much here about
the tri-partite nature of the organi-
zation. . . . In whatever form BMB
is continued (however) the princi-
ple of cooperative research with tri-
partite participation should be pre-
served."
Offers Two Suggestions
Brorby offered two suggestions on
what might be done between now
and Nov. 14, one to agencies, and
the other to broadcasters: "To the
agencies, I suggest that you in the
research departments get together
with your time buyers and with
your own agency managements and
make your opinion on the need for
BMB very plain to the broadcasting
industry.
"For the broadcasters I have this
suggestion — do not take definite ac-
tion one way or another on BMB at
your Nov. 14 meeting. Wait until
Study No. 2 has been published."
He suggested at that point the
naming of a committee representing
agencies, advertisers, and broadcast-
ers, "to study the current facts of
BMB and make a recommendation
about its future."
Special Columbus Day
Program Set By ABC
(Continued from Page 1)
on Oct. 9, 7:30 p.m., EST, in ob-
servance of Columbus Day (Oct.
12).
The half-hour drama will be pre-
sented by the web's Public Affairs
Department in cooperation with the
Arrow Committee which was estab-
lished to help rehabilitate the In-
dian Nations. Members of the Com-
mittee include Eddie Cantor, Con-
gressman Franklin D. Roosevelt,
Jr., AFL president William Green
and former secretary of War Patrick
J. Hurley. The radio program script
will be written by Arnold Marquis.
Nehru Talk At Columbia
To Be MBS Exclusive
The first major address in this
country by Pandit Nehru, India's
prime minister, will be aired ex-
clusively by Mutual on Oct. 17,
10-10:30 p.m.
Nehru, who will speak at Co-
lumbia University in New York
after receiving an honorary degree,
will be introduced by General
Dwight D. Eisenhower, president of
Columbia. The Indian statesman is
due in the U. S. on Tuesday.
Attention-
Getters
These cute Siamese kittens got
plenty of attention recently when
they made their first appearance
in a cat show. We show them here
to get your attention, so we can
make a point about the attention
advertisers get over Radio Sta-
tion W-I-T-H in Baltimore.
They get plenty, too — at real bar-
gain rates! You see, W-I-T-H
produces more listeners-per-dol-
lar than any other station in town.
This means that you can accom-
plish BIG things in this rich mar-
ket with very LITTLE money.
If W-I-T-H isn't already on your
list, and if you're looking for low-
cost results, call in your Headley-
Reed man today and get the
whole W-I-T-H story.
Baltimore 3, Maryland
TOM TINSLtY, President
Represented by HeadJey-Reed
Friday. October 7, 1949
RADIO DAILY:
Thornburgh. At REC,
Sees Business Good
(Continued from Page 1)
peak volume of spot business this
year.
Turning to television, Thornburgh
said TV is in the
•proving stage.
He forecast that
the continued
growth of the
television audi-
ence and the ex-
tension of the
coaxial cables
would put some
TV stations in
the profit col-
umn within the
next year.
The speaker, sur-
veying the tele
THORNBURGH
vision outlook in Hollywood, spoke
of the reluctance of some of the ra-
dio and movie names to get into
video at this time. He cited Jack
Benny, Edgar Bergen and Bing
Crosby as three important radio
names who have been showing some
hesitancy about getting into TV.
Phillip Willkie, son of the late
Wendell Willkie, was also heard at
the luncheon. Willkie, a representa-
tive in the Indiana state legislature,
gave the REC membership an in-
sight into his political thinking.
John Karol, president of REC, an-
nounced that the next luncheon
meeting on October 20 would be a
television session with Richard Hub-
bell, TV consultant, presiding.
BMI's Kaye Will Talk
At N. J. Radio Institute
(Continued from Page 1)
cheon on Saturday. Members of the
Program Clinic panel are J. McCul-
ley, WSNJ, Bridgeton; Stephen van
Gluck, WNJR, Newark, and Edwin
Tucker, WKDN, Camden. Donald
Meaney, WNJR, and Arnold Synder-
man, WKDN, will participate in the
News Clinic panel.
WDHN and WCTC, both New
Brunswick stations, will act as hosts
at a reception preceding the meet-
ings. On Saturday, Harry D. Good-
win, of WNJR, will serve as chair-
man of a research clinic at which
presentations will be made by Dr.
Sydney Roslow, of the Pulse, Inc.,
and Seymour Smith, of Advertest.
This will be followed by a Sales
Clinic panel, with Gene Milner,
WCAP, Asbury Park; Fred Bern-
stein, WTTM, Trenton, and Robert
Bell, of WCTC, participating.
P. I. Deals Poor Business,
Headley Tells Station Reps
HEADLEY
Lou Holtz Disc Series
Sold To Twelve Stations
(Continued from Page 1)
KEIO, Pocatello, la.; WIMS, Michi-
gan City, Ind.; WHRV, Ann Arbor,
Mich.; KLAS, Las Vegas, Nev.;
WSRS, Cleveland Heights, O.;
WCHA, Chambersburg, Pa.; KPRC,
Houston, Tex.; WSSV, Petersburg,
Va.; KREM, Spokane, Wash.
(Continued f
president of the National Assn. of
Radio Station Representatives, said
in a speech prepared for delivery to-
day before a meeting here of the
Alabama Broadcasters Assn.
In pointing out
that broadcast-
ing is nearly 30
years old and
that it is time,
therefore, "to
put away chil-
dish things,"
Headley de-
clared that
"there is nothing
to be afraid of."
He cited the
need for better
salesmanship on
the grounds that
radio as a medium is to a large ex-
tent still untried.
Headley decried the practices of
some broadcasters to, haggle over
rates with advertisers, to accept P.I.
business and free time deals or to
offer lower local rates than those for
national spot or network. "Grasping
for business at less than card rates
is juvenile, not the sign of a mature
business," Headley asserted, adding
that what the advertiser looks for
first in a station is "character."
The NARSR president explained:
"The advertiser is a big man. He
operates his business on the highest
principles or it wouldn't endure, and
he expects to do business with you
on the highest business principles.
He will not do business with you if
you cut rates; once maybe, and then
only the small advertiser and his
advertising agency. But if you are
subject to haggling, if you bill at
rates and on terms that are not fully
published, if you give one advertiser
a rate or terms you do not give to
all advertisers, you automatically
cut yourself off from the high prin-
cipled, large-size advertiser. Noth-
ing is more important than the price.
Everything that you have for sale
should have its ticket, known to all,
violated for none."
Calls P. I. An 'Epidemic'
Headley described the per-inquiry
business as an "epidemic" and
charged that "Slick operators are
taking advantage of the fears you
fostered for a few months of an ap-
proaching depression, and are or-
ganizing the P.I. business. If you
have a legitimate broadcasting sta-
tion, put on legitimate programs,
perform a legitimate service, there
is no reason why you should indulge
in speculation for your sales volume.
P.I. business is speculative. It is
speculative in the quality of mer-
chandise, the price charged, and the
result that you get out of it. The
worst effect is, of course, the un-
dermining of your rate card. If you
are willing to do business on a spec-
ulative basis with one advertiser,
then all advertisers have a right to
figure out some kind of a specula-
rom Page 1)
tive deal. A P.I. deal may bring you
in a fast dollar, but it is unlikely to
contribute to a sound business.
"Can't we send out word now to
the advertisers and agencies that we
are grown up, and will no longer
fall for their free time propositions.
I was amazed when one of the big
New York agencies recently mailed
out a commercial script, asking you
to put it on the air free of charge
because they thought it was inter-
esting, and because the advertiser
spent some money on some stations
for his other products."
Stresses Need For Research
In discussing the need for con-
tinued research, Headley said:
"We all recognize how unfortu-
nate it is that some of our largest
advertisers repeatedly tell us that
they have no way of tracing their
sales results to specific advertising
media. They can't tell whether their
sales are coming from magazine,
newspaper, or radio advertising. So,
they have to go on faith, and you
can see how difficult it is to move
the spending of millions from media
that have produced, into the new
broadcast medium, even though
we have a great mass of evidence
Would Abolish Fees
On Canada Receivers
(Continued from Page 1)
quarter and one-third of radio
owners in Canada do not buy the
$2.50 license.
The result was that the remaining
two-thirds or three-quarters were
paying for the upkeep of the na-
tional network.
Brown's idea was that the license
fees be abolished 'and that the money
to run the CBC be taken from fed-
eral revenue.
Wedding Bells
Bill Lipton, regular member of
the CBS "Let's Pretend" cast for
the past 11 years, will be married
to Joan Abbrancati, writer at Young
& Rubicam, on Oct. 15.
on our side. It is interesting to note
that the products which are bought
most often per week, which rely
upon mass consumer advertising al-
most solely for their sales results,
have allocated large appropriations
for broadcast advertising. For ex-
ample, cigarettes, soap and bread.
So, we need every bit of evidence,
of research material that we can get
to trace cause and effect between
broadcast advertising and producing
sales."
BUSHELS
OF
FUN
Jack Lacy is a specialist in selling
grocery products. Everyday on
BUSHELS OF FUN (12:30 to 1:00
P.M.) Lacy reaches and sells a large
housewife audience at home, where
the budget money is kept.
Call your WINS-CROSLEY sales
office for participation availabilities
. . . and while you're on the phone
ask about the merchandising plus
offered on BUSHELS OF FUN.
WINS
50KW NEW YORK
CROSLEV BROADCASTING CORPORATION
. . . / know Fred Brokaw
Y
-ou probably know him too if you are in this
business. His many friends are really good friends.
I guess it is not just because of his remarkable per-
sonality but because of his good, solid business sense.
I met him first a way back when he was a long,
lanky, awkward freshman. We thought he was
pretty good material for our fraternity up at Cor-
nell. One night we invited him over for dinner just
to "look him over". Later I planted myself in one
of the upstairs studies. You see I was a senior then.
As our boys were showing him the house they
brought him in and conveniently disappeared. I
asked Fred to sit down and after some discussion I
had the honor of putting our pledge button on his
lapel.
After he graduated he came to New York where
I was already making progress in the advertising
business. He asked me, "How do you get a job in
this racket ? " I obj ected to the name "racket" because
I considered the business pretty important and liked
to think it was a profession. I gave him the kind of
advice a senior should give a freshman. Before I
knew it he had a job selling magazine advertising.
He made quite a name for himself and made friends
who have never left him.
Then back early in 1 933 I set up this radio repre-
sentative business. Looking for the best man I could
find, I took on Fred Brokaw. At first he was useless
or worse. He couldn't seem to adjust himself to the
lack of factual sales information that was character-
istic of radio in those days. Then he came into my
office one day and said, "I think I'll write an article
about radio." I said, "You! You tell me you know
nothing about radio." He wrote it and sold it to a
national magazine. Among other letters one came
from Deke Aylesworth, then president of N.B.C.,
inviting Fred to his office to meet John Royall, then
in charge of programs. This probably helped Fred
get his confidence, because from then on there was
no question about his success in the broadcasting
business.
I think most people in broadcasting know Fred
Brokaw and share some of the feelings I have for
him. We have been working together now for six-
teen years. No man could have a more able, more
agreeable, or more pleasant business partner.
Now Fred is going to Chicago to supervise our
activities in the Middle West and West Coast. He
is moving with his family and will make that his
permanent home. I know he will be welcomed by
his many old friends and soon make many new ones.
He will have new responsibilities and new oppor-
tunities. Our vice-president Gar Packard will con-
tinue his very able work there as manager. I will miss
Fred here in New York but his activities in Chicago,
as resident partner, will balance our national organi-
zation. I know Fred Brokaw.
Paul H. Raymer Company, Inc.
RADIO AND TELEVISION ADVERTISING
New York Boston Detroit Chicago Hollywood San Francisco
RADIO DAILY
Friday. October 7. 1949
CHICAGO
By HAL TATE
SEEN on Michigan Boulevard this
past week were Bob Livingston,
WBBM sales representative in New
York City, and Wendell Campbell,
general manager of KMOX-CBS in
St. Louis.
Ben Park, producer of the "It's
Your Life" show, announced the
formation of The Documentary
Company, a radio package produc-
ing and consulting service. Headed
by Park, the concern plans to deal
mainly with radio and television
shows based on "real life" subject
matter. Packages are now available
for both radio and television. The
"It's Your Life" show, produced by
Park for the Chicago Industrial
Health Association, and sponsored
by Johnson & Johnson over WMAQ,
is an example of "real life" subject
matter. Don Herbert, co-producer
and interviewer of "It's Your Life,"
has been named executive producer
for this new company, and John
Leonard, tape editor of "It's Your
Life" will be a writer-producer for
the firm.
Congratulations are in order for
Mr. and Mrs. George Ramsby on
the birth of a daughter, Heidi Lynn,
born Monday, September 26 at St.
Joseph Hospital. No lullaby prob-
lem in this family, as George is a
staff musician and vocalist at
WBBM.
Hundreds of letters are pouring
into WBBM, in appreciation for the
first broadcast of "Traffic Jam," first
heard on Sept. 9. The program dis-
cusses Chicago's motoring problems
and ways to improve it.
S)end i3irtkda
'J
e tiny 5
October 7
Marjorie Carrall Charles Pekor
Andy Devine Frances Moore
Alfred Wallenstein Harold Davis
October 8
Sherill Ellsworth Tiny Rulfner
William N. Robson
October 9
Robert Armbruster Bart McHuqh
Walter Compton Lee Wiley
John Guedel Marge Louise Stein
Henry Hunter John Jackaberry
October 10
Johnny Green Charles Pickard
Virginia West
October 11
Jeff Bryant Norman Stanley Case
Opal Craven Jimmy Donnelly
October 12
Goodman Ace Theodore Webb
Ted Collins Tom Flynn
Phil Kramer William Dekker
October 13
Georgia Backus Irene Rich
Harry Hershfield J. G. Shaff
Mainly About Manhattan. . .
• • • IT SEZ HERE: Rumored that Arizona outlets of CBS may
have their affiliations cancelled by the web so that the net may accom-
modate a commercial sponsor who has talent owning Arizona stations.
(Could the sponsor be Wm. Wrigley, and the talent Gene Autry, who
owns KOOL. Phoenix, plus an interest in KOPO. Tucson?) . . . ABC
trying to get Penny Singleton to return as "Blondie." ... A midwest
newspaper that refused to take ads from local business outfits that bought
time on radio being slapped with an anti-trust suit. . . . Three N.Y.
outlets scrambling for Yankee ball game radio rights following Pope
interests' buy of WINS. . . . Don't bet on the FCC okaying color TV
at this time. . . . Some of the charges to be hurled at various candidates
in the local elections are so bitter that radio stations will have to censor
all speeches. . . . Mickey Alpert talent-hunting at Kudner with Myron
Kirk ailing. . . . Bill Bertolotti hears that the pet Dodger guiz show is
"Break the Yank" — and Peter Donald calls it a Subway Series because
everybody's gotta stand up to see it. . . . Billy Rose due for a coast
huddle with Jerry Weld. . . . NBC's Baukhage makes his video debut
Sunday. . . . The FCC wants "Stop the Music" to face the music, sums
up Jack (Ship's Reporter) Mangan.
ft ft ft ft
• • • NEW PRODUCING UNIT in town, Roger Kay Enter-
prises, have Mady Christians exclusively signed for a dramatic
series tagged "Everything for Angela," which ABC has optioned
for both radio and TV, 'and Lionel Stander set for a video comedy
series called "Letter from Louie." The publicity team of Mai
Braveman and Kay Norton have closed a five-year deal with Kay.
ft ft ft ft
• • • FEELING IN A good mood this ayem and all that sorta
stuff (and how did you do in the Series?), we'd like to doff the old
lid to Will Roland, who used to manage Benny Goodman's ork and
who now is producing Arthur Godfrey's morning series. In a business
notorious for its one-way streets. Will has proven that friendship is still
more than an idle word in the dictionary. Ever since he first spotted
The Mariners back in 1946, he's played musical guide and Godfather
to the sensational guartet. He put them on his CBS "Nightlife" series,
then "Sing Along" and finally brought them to the attention of the
star-maker himself, Arturo Godfrey. Right now they're 'Roland' along
with a Columbia recording contract, theatre and niterie dates, plus
radio, of course — but what we started out to say is that Will has done
all this for the boys as their friend, and not their manager.
ft ft ft ft
• • • BOB FOREMAN, BlBD&O copy writer who wrote the
musical commercials on the Fred Waring radio show all season
long, now finds himself the author of "Pa's Individual Mug," a
musical production number of the Waring TV show this Sunday
night. Foreman's novelty tune was written during the period
the Waring show was on NBC. Harry Simone, of the band, set
the lyrics to music 'and it was accepted as a production number
on the CBS-TV show.
ft ft ft ft
• • • SMALL TALK: Larry Schwab offers another of his TV
'firsts' on "The Clock" next Wed. night in combining sound tape and
film for outdoor seguences, integrated into live portions of the show.
So many radio producers lunching at Trader Tom's these days that
boniface Tom Murray expects to make them feel at home by supplying
stop watches to time their meals. . . . Radio and TV deal in the works
for Miklos Gafni, sensational new tenor. ... In a huddle at Lindy's:
Geo. Elrick, England's only disc jock, and Geo. Goodwin, only American
member of PRS, British eguivalent of ASCAP.
COAST-TO -COAST
Herson Signs New NBC Contract
Washington, D. C— Bill Herson
signed a new NBC ten-year contract
this week with WRC and WNBW
Television. Under terms of the con-
tract, announced by NBC's general
manager, William R. McAndrew,
Herson continues his daily "WRC
Timekeeper" program Monday thru
Friday 6:05-9:30 AM and Saturday
6:05 to 9 AM. He will continue to
appear on WNBW television pro-
grams. Herson also continues his
Saturday morning (9:30) visits to
the Washington homes of Congress-
man and Senators for his NBC net-
work interview feature "Coffee With
Congress."
WLAW's Fire Prevention Show
Lawrence, Mass. — Frederick P.
Laffey, new program director of
WLAW, observes Fire Prevention
Week on Oct. 11 with a two-city
hookup featuring executives of the
Lawrence and Boston Fire Depart-
ments. The program will go on the
air at 10:45 AM, with an alert to
Lawrence central fire headquarters.
Fire Chief Edward A. Retelle of the
Lawrence Fire department, attired
in fire-fighting equipment, will re-
spond to a practice call to the radio
studios, describing the maneuvers
that get the fire-fighters on their
way to regular fires.
WLOW Signs Grocery Stores
Norfolk, Va.— WLOW has just
pacted 100 independent grocery
stores to an initial 13 week contract,
marking the first time in the State
that independent grocers have used
radio as a group.
One Woman Polio Drive
Worcester, Mass. — As a result of
the polio announcements delivered
on WTAG (and FM's) weekday
"Julie 'n' Johnny" program, Julie
Chase reports a one-woman cam-
paign in the town of Winchendon,
Mass. The woman, Mrs. Flora Rus-
sell, has lined up every club and or-
ganization in the town to do some-
thing for the polio drive.
Consumers Aid Promotes Sales
Chicago, 111. — According to Myron
S. Lewis, director of Consumers
Aid, Inc., — Consumers Aid plans to
inaugurate an aggressive sales pro-
motion campaign via trade papers
and direct mail, designed to inform
advertising agencies and food adver-
tisers of the facts behind this vital
advertising and merchandising
medium.
25th Year Of "Polly The Shopper"
Omaha, Neb. — Belle West, director
of women's programs for KOIL, be-
gins her 25th year in her role as
"Polly the Shopper." Belle is the
housewives' shopper. She personally
makes the rounds of the shops and
tells her radio audience at 11: 15 a.m.
and 1: 15 p.m. of the shopping bar-
gains and hints for easier home-
making.
' Section of RADIO DAILY. Friday. October 7. 1949 — TELEVISION DAILY is fully protected by register and copyright
CBS SHOWS COLOR ON NETWORK
TELE TOPICS
TWO NBC RADIO STANDBYS, "The
' "Aldrich Family" and 'The Life of
Riley" made their TV bows this week and
both probably will stay around a long time
if their respective writers can come up
with enough switcheroos. Script for the
Aldrich preem, written by Clifford Gold-
smith, who originated the family, was to-
tally devoid of laughs, which means that
the initial airer must be scored as a flop.
However, production and casting gave evi-
dence that the show can be a good one
if the script hurdle is overcome. On the
opener, both Henry and Homer were ra-
ther stupid characters. This should not
be; remember that Penrod, Tom Sawyer
and other fictional heroes were truly bright
youngsters, and therein lies their great
appeal. Henry and Homer will have to
be wised up, but fast. . . . Twenty-two
year old Bob Casey acquitted himself hand-
somely as Henry. He both looks and sounds
the role, and fortunately he does not crack
his voice as much as Ezra Stone does on
the AM version. Jack Kelk, Lois Wilson
and House Jameson were fine in the other
main roles. . . . Jello commercials at be-
ginning and end were intergrated and
good. Y&R is the agency, Edwin Duerr
produces and directs.
•
riLMED IN HOLLYWOOD by FilmTone
• Studios, Riley gave added evidence
that the film makers are beginning to
turn out footage that is virtually indis-
tinguishable from live production. The
debut was funny in spots, but these spots
were too widely separated to sustain the
half-hour. Jackie Gleason's broad charac-
terization of the title role was good, and
he was ably supported by Rosemary De
Camp, Gloria Winters and Lanny Rees as
the others in the family. The show was
stolen, however, by a comic named Sid
Tomack playing the role of neighbor Jim
Gillis. His work was responsible for most
of the laughs on the show, while his mug-
ging during the double entendre bit was
hilarious. . . . Written, produced and di-
rected by Irving Brechsr, program is spon-
sored by Pabst Brewing Co. through War-
wick & Legler.
•
\A/PIX, continuing its pitch for local
^ ^ retail business, has landed a 13-
week pact from Sachs Quality Stores for
the hour-long Sunday nite forum, "Voice
Of The People." William Warren agency
set the deal. Station recently snared Gim-
bel's initial TV venture, a comedy with
Ernest Truex. . . . Flack handout of the
week: Bill Johnston's bit of poesy that
accompanied tix to the "Tonite On Broad-
way" pickup of "Twelfth Night." The
Marschalk & Pratt tubthumper wrote a
sonnet in the best style of the Bard, sire.
. . . Merrill Pye has be^un shootins: a
series of 13 shorts built around 300 wild
beasts from World Jungle Compound.
AFM To Set Scale
For TV Film Musk
James C. Petrillo, president of the
American Federation of Musicians,
indicated yesterday that a scale for
musicians in TV films will be sent
out to producers by the union within
ten days. The union chief and his
staff met yesterday with producers
and agencies at the Waldorf-Astoria
in what was described as an "ex-
ploratory" session to discuss prob-
lems of music in video films.
Scale will be set up on a per job
basis, it was reported. In addition
to the fees for initial recording, it
was said, iPetrillo will demand that
a royalty be paid for each airing
of a film using live music. This
royalty would be paid to the union's
welfare fund administered by a
trustee in a fashion similar to that
followed by the recording industry,
it was understood.
Tony Kraber Rejoins CBS
As Executive Producer
Tony Kraber, for the past year
with DuMont, has rejoined CBS as
executive producer and head of a
committee of three to screen new
talent and program material. Others
on the committee are Arthur I.
Rothafel and Arthur Heineman.
Kraber was with the CBS shortwave
department from 1942 to 1948. He
was a founder of the Group Theater
appearing in major productions.
Coincidence
Hal Bowden. DuM stage man-
ager, is sure the Banshees have
his number. Early Wednesday he
took Mrs. B. to the Hospital and,
after spending the day with her,
left to work on "Famous Jury
Trials." Doctors told him that an
heir was due over the weekend.
Soon after the show started a
boom mike fell and just missed
several cast members. At sign-
off, Bowden was told that he was
the father f a son. Checking
the hospital, Hal figured that his
son was born just at the time
the mike fell.
Glass Co. Produces
Rectangular TV Tube
Toledo — The American Structural
Products Co., a subsidiary of the
Owens-Illinois Glass Co., has an-
nounced successful production of an
all-glass rectangular television bulb.
The new bulb, according to a com-
pany official, will make possible
smaller television set cabinets with-
out reducing the picture size. A rec-
tangular shape, he said, "eliminates
the formerly wasted surface inher-
ent when a rectangular picture is
presented in a round bulb." Ameri-
can Structural is prepared to pro-
duce the new bulb in quantity at its
principal plant in Columbus, O., and
at its pilot plant here.
Nets Preparing Public Service
Pix For Community Chest Drive
The four networks are pooling
their resources for an all-star half-
hour Community Chests of America
film, "Red Feather USA," which
will be aired the week of October
17th over each net separately on 'a
staggered schedule.
The webs, represented by Robert
Saudek, ABC; John Hundley, CBS;
Edward Carroll, DuMont, and Ster-
ling Fisher, NBC, have each agreed
to supply a special film segment
featuring one of the outstanding
stars on their roster. ABC's segment
will present Bert Parks with a spe-
cial version of Stop the Music;"
CBS is utilizing "The Goldbergs,"
with original material slanted to-
ward the Red Feather campaigns;
DuMont's selection is Janet Blair
and the Blackburn Twins; and NBC
is offering Milton Berle, and June
Havoc. Emcee is "Red Feather," the
Marionette of Community Chests.
Production is being handled by
CBS under the supervision of
Hundley. CBS has made available its
facilities for the film, including
studios, engineers, make-up depart-
ment, sound men and stage crew.
The net has also accepted the re-
sponsibility of handling print pro-
duction as Community Chests will
make available the show on record-
ing for stations unable to take a
live feed.
DuMont will distribute kinescope
prints for delayed showing.
Special integration material was
written by Ira Marion of ABC.
Telefilming the integrations and co-
ordination of the program is under
the direction of CBS director David
Rich. Puppeteer Mary Chase, who
created the Red Feather marionette,
operates the "Red Feather" strings.
Pix Go From D. C.
To Bait., IV. Y.
And Return
(Continued from Page 1)
adjoining the ballroom. Color cam-
eras picked these up in the studio
and sent them to Baltimore and to
New York City and back again to
television WOIC here. The station
rebroadcast them for the benefit of
the Government officials.
A main technical point of the
demonstration was that CBS' color
signals go out originally on a four
megacycle width, but in order to
travel through the coaxial cable
must be compressed to a 2.7 mega-
cycle width. The Commission had
heard testimony that such compres-
sion would squeeze the color out
and produce only a picture in
black-and-white.
After the fashion show had been
put through the sample network,
Dr. Peter C. Goldmark, who invent-
ed the system, asked if representa-
tives of DuMont Laboratories cared
to comment. DuMont has contended
that the present black-and-white re-
ception is superior to anything
which color systems now have to
offer.
William A. Roberts, DuMont at-
torney, responded amid laughter:
"With a gun in my back, I will say
that I noted little color breakup in
this series of tests."
The tests were viewed on both
regular sets converted to color and
sets designed for color reception.
Dr. DuMont, at a press interview
yesterday afternoon at the Carlton
Hotel reported that none of the
color systems now under considera-
tion by the FCC is ready for com-
mercialization.
"There are major research prob-
lems to be solved," he said, "before
any of these systems could be con-
sidered for commercial use. The
CBS system is limited to small tubes
and mechanical devices or, if by
projection, larger pictures are pro-
duced they suffer serious limitations.
The pictures shown today in a dem-
onstration are not even as good as
those produced by CBS three years
ago when they were using and pro-
posing wider channels.
"The RCA system is thoroughly
untried in the field. However it does
promise compatibility so that pres-
ent black and white receivers can
accept those programs in black and
white."
Regarding networking, said Dr.
DuMont, none of the systems has
achieved teletranscription equip-
ment, thus precluding very essential
network facilities when pressed for
a time schedule.
Section of RADIO DAILY. Friday October 7. 1949
TV Equipment By G.E.
Installed In Italy
The first American TV transmitter
in Europe has been installed at
Turin, Italy, according to C. A.
Priest, manager of General Elec-
tric's Transmitter Division.
The International General Electric
Company made the sale of the com-
plete studio and transmitting equip-
ment to RAI (Radio Italy) through
the company's Italian distributor
Compagnia Generale Elettronica.
Telecasting Began Sept. 11
Main features of the installations
are a studio equipped with three
cameras and programming facilities,
a microwave link to relay the pro-
grams to the transmitter site, and
a 5 kw transmitter of the latest
design.
Telecasting from Turin began on
Sept. 11 and covers an area of ap-
proximately 50 miles in Northwest
Italy.
Appoint Jurin Sales Mgr.
Tele-tone National Corp.
Sydney Jurin has been appointed
sales manager for Tele-tone Nation-
al Corporation, it was announced
this week by Morton M. Schwartz
general sales manager of Tele-tone
Radio Corp., the parent company.
Jurin will be in charge of direct
sales and sales promotion to large
individual dealers, chains and de-
partment stores throughout the U. S.
ENGINEERS —
COnSULTRDTS
RALPH B. AUSTRIAN
Television Consultant
1270 AVENUE OF THE AMERICAS
NEW YORK 20, N. Y.
Tel.: CO. 5-6848
A. R. BITTER
Consulting Radio Engineers
4125 MONROE STREET
TOLEDO 6, OHIO
Tel.: Kingswood 7631
New Type Loudspeaker
For the first time optical lens
principles have been introduced
into the manufacture of loudspeak-
ers by the Jensen Manufacturing
Co., Chicago. After months of re-
search, Jensen is now producing its
new model H-510 speaker, which ap-
plies optical lens principles. Speaker
employs a direct radiator low end
with separate high frequency horn
and compression driver for high
channels.
New Twin-Driven Yagi
An entirely new concept of TV
antenna design is realized in the
new Twin-Driven Yagi introduced
by Technical Appliance Corporation,
Sherburne, N. Y. Tests have proved
the gain of this antenna to be
greater than any other antenna
tested at the Taco field and labora-
tory testing grounds, according to
the company.
Andrea Allocates TV Line
The entire TV line of the Andrea
Radio Corp. has been placed on al-
location, according to an announce-
ment by Frank A. D. Andrea, presi-
dent. Necessity for this move is due
to an all-time high in orders. The
TV line will be on allocation until
at least the first of the year.
DuMont Regional Manager Appointed
The appointment of Bill C. Scales,
as southern regional manager for
the receiver sale division, Allen B.
DuMont Laboratories, Inc., was an-
nounced yesterday by Walter L.
Stickel, national sales manager.
Scales will cover the southern part
of the country, from Dallas to Flor-
ida.
Sylvania TV Distributor For N. Y.
Victor H. Meyer & Co., Inc., New
York, have been appointed Metro-
politan New York Distributors for
Sylvania television receivers, it was
announced by Larry Bagg, national
sales manager for Sylvania. The
Meyer Company has been holding
dealer showings of the new Sylvania
line this week at the Park Sheraton.
Tele King Expansion Names Three
The Board of Directors of the Tele
King Corp., New York, have named
Harvey Pokrass president and Ed-
ward Berliant executive vice-presi-
dent. Calvin E. Bell was named sec-
retary of the corporation. The new
appointments are in line with a wide
expansion plan recently adopted by
the company.
Garod Philadelphia Distributor
Garod Electronics Corporation,
Brooklyn, N. Y., has appointed Phil-
adelphia Wholesale Distributors, Inc.
as its exclusive wholesale distribu-
ting agency for "Tele-Zoom" televi-
sion and their new low-price
straight TV line in Philadelphia and
the eastern Pennsylvania territory,
according to Louis Silver, vice-
president and sales manager.
Meek AM-TV Sales Up
John Meek Industries, Inc., Ply-
mouth, Ind., reports sales of their
TV receivers during the past six
weeks have increased 80 per cent
over the corresponding period last
year. The company also disclosed
that their radio set sales have been
30 per cent higher than last year's.
New TV Set By Mars
Mars Television, Inc., Long Island
City, N. Y., has announced a new
TV model — the Academy, especially
designed for long range reception.
A feature of the set is a removable
front panel, which permits the in-
sertion of the picture tube without
dismantling the back of the set. Set
is finished in mahogany with a 16-
inch flat faced, all glass tube, pro-
ducing a 148 square inch picture,
and will reatil at $399.00 plus tax.
I.T.I. Price Protection Policy
A policy of dealer price protection
to protect all I.T.I, distributors and
dealers against inventory losses on
changes in prices by the factory for
a period of 60 days from date of pur-
chase, has been announced by In-
dustrial Television, Inc., Clifton,
N. J. Policy covers Industrial's en-
tire line of TV receivers.
WILLIAM L FOSS, Inc.
Formerly Colton & Foss, Inc.
927 15th St., N.W. REpublic 3883
WASHINGTON, D. C.
To Mount TV Antenna On Tallest U. S. AM Tower
Plans for the erection and completion of a new supergain antenna
developed by RCA was revealed jointly by the Atlanta Constitution
Publishing Company, station owner of WCON-TV, and the RCA Engineering
Products Department.
The new super-gain TV antenna, surmounted by a 56-foot FM Pylon
antenna will be mounted upon a 1000-foot tower now under construction
by the International Derrick and Equipment Company of Columbus, Ohio.
The structure will be erected just off Forrest Road, N. E., near the Southern
Railway belt line underpass, within the city limits of Atlanta, and will be
the tallest broadcasting tower in the United States.
The new antenna will enable WCON-TV to achieve 50-kw effective
radiated power to give TV coverage to rural areas within a one-hundred
mile radius of Atlanta. When installed, the antenna is expected to produce
a power gain approaching 12.
UHF For VHF Equip.;
New DuMont Plan
A plan to repurchase DuMont
VHF transmitters from TV broad-
casters and holders of TV CP's,
who may be required to change
operations from the VHF band to
the UHF band, has been announced.
The plan, as advanced by DuMont
for the best interest of the public
and television broadcasting industry
was outlined in individual letters
to purchasers of complete DuMont
video and audio transmitters. It pro-
vides for the repurchase of DuMont
VHF transmitters at an amount
equal to the total depreciated value
of the transmitters at the time it is
repurchased by DuMont. The re-
purchase value, which is applied as
a credit against the purchase of a
DuMont UHF Transmitter, is com-
puted on a straight-line semi-annual
basis which adheres as completely
as possible to established procedures
in determining depreciation. Utiliz-
ing this agreement, the established
broadcasters and CP holders who
have purchased DuMont transmit-
ters can be assured of little or no
loss in transmitter investment in the
transition from VHF to UHF, if such
a change is required.
In his letter to DuMont transmit-
ter purchasers, H. E. Taylor, Jr.,
manager of the Television Transmit-
ter Division, stated in part "we sub-
mit our plan as our contribution to
ease the burden imposed upon you
under our proposal to the Federal
Communications Commission."
EDGinEERS-
COnSULTRIITS
McNARY & WRATHALL
RADIO ENGINEERS
906 Natl. Press Bldg. 1407 Pacific Ave.
Washington 4, D.C. Santa Cruz, Cal.
Member AFCCB
L W. ANDREWS, INC.
RADIO CONSULTANTS
219 WHITAKER BLDG.
DAVENPORT, IOWA
Phone 2-7824
GEORGE P. ADAIR
Radio Engineering Consultants
Executive 1230
Executive 5851
1833 M STREET, N.W.
WASHINGTON 6, D. C
VOL. 49. NO. 6
NEW YORK, MONDAY, OCTOBER 10. 1949
TEN CENTS
McCONNELL NAMED PRESIDENT OF NBC
Football Is Telecast
Using CBS Color-TV
Wasnington Bureau of RADIO DAILY
Washington — A criticism hurled at
CBS color many times during the
past three years, that it couldn't do
a good outdoor pickup, especially if
it involved fast action, was answer-
ed by Columbia Friday in the final
session of its two-day demonstra-
tion before the FCC and more than
200 other industry leaders.
Before an even bigger crowd than
witnessed the ' indoor pickups on
Thursday, CBS broadcast a football
scrimmage from the local Woodrow
Wilson High School field. The con-
ditions for the pickup were bad,
(Continued on Page 7)
Camera Company Signs
For ABC's Date With Judy
Chicago — The Revere Camera Co.
of this city signed a 52-week con-
tract with ABC for the net's recent-
ly acquired "A Date With Judy"
program, Thursdays, 8: 30-9 p.m.,
EST.
The program will preem on Oct.
13, with Revere sponsorship sched-
uled to start on Nov. 10. Roche,
Williams & Cleary, Inc., is the agen-
(Continued on Page 2)
Chas. OppenheimToHead
CBS Program Promotion
Charles Oppenheim, assistant di-
rector of CBS program promotion
since October, 1948, has been ap-
pointed director of the department.
He succeeds Neal Hathaway, who
has resigned to join Benton &
Bowles.
Before joining CBS, Oppenheim
(Continued on Page 3)
Distaff Documentary
The National Federation of
Business and Professional Wom-
en's Clubs, Inc.. sponsored a
special half-hour documentary
program over NBC on Sunday,
Oct. 9, starting at 12:30 p.m. The
program, "The Lonesome Lady,"
marked the beginning of Na-
tional Business Women's Week,
Oct. 9-15. It originated Friday in
the New York Studios on NBC.
Resentful
Kitchener, Ont. — John T.
Schmidt, of Ayr, does not like the
government inspectors looking at
his radio or charging him the
government fee for owning it. So
much doesn't he like it that fol-
lowing a recent inspection with
an attendant summons, he
shipped not only the license fee
af $4 to Justice of the Peace Leo
Leyes of Kitchener but the radio
is well.
MBS Moves Officially
To Advance Web-TY
The first official indication to come
from Mutual's "top brass" on plans
calling for the development of a
new TV network was contained in
a statement released by MBS presi-
dent Frank K. White on the web's
two-day board meeting last week.
The shareholder stations of the
network announced that new facili-
ties in various key centers of the
country would be placed at the
disposal of the Mutual network for
use in future radio and television
plans. In Chicago, the statement
(Continued on Page 3)
Western Electric-Altec
Form Production Pact
The Western Electric Co. will
withdraw from commercial activi-
ties" in microphones, loudspeakers,
and disc reproducing equipment,
guaranteeing service and supply of
maintenance parts to present users
through an agreement with the
(Continued on Page 2) '
RCA Executive Selected By Trammell,
Who Becomes Chairman Of Board
Succeeding David Sarnoff
Joseph H. McConnell, executive vice-president of Radio
Corporation of America, was named president of the
National Broadcasting
Company Friday by the
network board of direc-
tors. He succeeds Niles
Trammell, who becomes
chairman of the board of
directors. McConnell's ap-
mlL "J pointment was made on
nk ^S^yjkfc recommendation of Tram-
Hk ^HHh| me"> the board announced.
■K 1HH In announcing his
MBU*k f^^^M tirement as president of
TRAMMELL ^BC \\ S"CC^d Brig.
General David Sarnoff as
chairman of the board, Trammell said he "could better
serve the interests of the National Broadcasting Company
- ' by being relieved of administrative
duties and be able to devote more
of my time to client, talent and sta-
tion relations both in radio and tele-
vision."
The announcement of Trammell
(Continued on Page 8)
McCONNELL
Chi. Giveaway Case
By-Passed By FCC
Chicago— The FCC on Friday by-
passed the giveaway situation here
in favor of the network case in New
York by agreeing to postpone any
local action in the Radio Features
vs FCC case indefinitely. Radio Fea-
tures and FCC lawyers both agreed
to postpone action in Chicago at
least until thirty days after Supreme
Court ruling. In effect this will go
through but because Judge Michael
Igoe who signed the order wanted
(Continued on Page 3)
Need Of CC Radio Stations
Stressed In Shouse Speech
Boston — Unless the FCC authori-
zes an increase in power for clear
channel stations the whole economic
base of broadcasting may collapse,
"and it need not necessarily be a
slow death," James D. Shouse,
president and board chairman of the
Crosley Broadcasting Corp., warned
Friday. He was addressing the 21st
Boston Conference on Distribution
held at the Hotel Statler.
This may happen, he declared,
"within perhaps five years." He
based his prediction on the state of
the radio industry itself, and the
steady upsurge of television. "The
sound broadcasting industry is com-
ing into an era of real competition
with television, in a state of com-
plete dilution," Shouse said. "With
sound broadcasting being broken
(Continued on Page 3)
ABC Groups Leave
For Affiliate Confabs
ABC is sending out two contin-
gents of top officials and flacks on
eastern and midwestern tours de-
signed to further intra-network co-
ordination and development of the
web's affiliates on local levels.
Robert E. Kintner, ABC executive
(Continued on Page 3)
lohm Joe On WOR
Joe DiMaqqio. slugging out-
fielder star of the N. Y. Yankees
will be heard in a new role over
WOR. New York, on Wednesday.
Oct. 12. The Yankee Clipper will
portray an ambitious bush
leaquer in "One Hit, Two Errors,"
a transcribed drama broadcast as
another of the "La Rosa Holly-
wood Theatre of Stars" series.
2
RADIO DAILY
Monday. October 10, 1949
Vol. 49, No. 6 Monday, Oct. 10, 1949 10 Cts.
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays. Sundays
and Holidays at 1501 Browlway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President; Chester B.
Bahn, Vice-President ; Charles A. Alicozjte,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily,
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Ccble address : Radaily, New York.
WEST COAST OFFICES
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older, Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
Phone: Riverside 5491
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
•mder the act of March 3, 1879.
FINANCIAL
_ (October 7) —
NEW YORK STOCK EXCHANGE
ABC
Admiral Corp.
Am. Tel. & Tel
CBS A 22'/4
CBS B 22
Philco 31%
Phiico pfd 82l/8
High Low Close
7'/2 73/8 73/8
26 1/2 247/b 26 Vi
143'/2 1431/4 143%
RCA Common
Stewart-Warner . . .
Westinghouse . ... .
Westinghouse pfd.
Zenith Radio
12%
125/8
263/g
98
28
221/4
22
3H/4
82
I2V4
121/2
26
971/2
273/4
221/4
22
31%
82
123/8
121/2
263/g
98
273/4
NEW YORK CURB EXCHANGE
Hazeltine Corp. 14 13% 14
Nat. Union Radio 23,4 2*4 2%
OVER THE COUNTER
DuMont Lab 14 'A
Stromberg-Carlson 12
Net
Chg.
— '/4
+ 1V4
+ %
+ 'A
— Vb
— Vi
— ' vi
+ Vb
+ Vi
— Vi
151/4
13%
Will Publish Songs
Hollywood — Southern Music Co.
will publish five songs written by
Fortunio Bonanova and Ambrose
Barker for "Glamour is the Gim-
mick," Encore stage musical starring
Bonanova.
* COmiNG AND GOING *
WILLIAM F. BROOKS, vice-president of NBC
in charge of news and international relations,
left Friday on a business trip to England and
the Continent. He'll spend two or three weeks
visiting network correspondents in London,
Paris, Berlin and Rome, will discuss newsreel
contracts with several European companies and
will study NBC's radio and television coverage
in the area.
T. F. FLANAGAN, managing director of the
National Association of Radio Station Repre-
sentatives, arrived in Washington last Friday
on a combined business and pleasure trip. He
plans to attend the current color-television
hearings.
JACK HASKELL, singer, featured on radio
and television, over NBC in Chicago, and who
recently signed a recording contract with
Decca, is in New York to cut four sides with
the Gordon Jenkins orchestra and The Star
Dusters.
CONNIE DESMOND and ERNIE HARWELL,
sportscasters on CBS, were in Dallas Saturday
to broadcast the Oklahoma-Texas game.
GEORGE FISHER, master of ceremonies on
"Confidential Closeup" over NBC-Hollywood,
is back on the West Coast following a visit
to New York to interview stage and screen
celebrities.
WALTER BUFFINGTON, general manager of
WSAP, Portsmouth, Va., which recently went
on 5,000 watts, full time, is in New York on
station business.
JAY JOSTYN, who is "Mr. District Attorney"
on NBC, on Saturday was in Brittany Hills,
N. Y., where he was guest of honor at the
dinner of the New York Turkey Association
which was held at the turkey farm of Arthur
Vinton.
F. E. BUSBY, general manager of WKRG,
Mobile, is here from Alabama for business
conferences with the national representatives
of the station.
DAVIDSON TAYLOR, Columbia network vice-
president and director of public affairs, has
returned from a vacation spent at Nantucket,
Mass.
RICHARD JONES, managing director of
WJBK, Detroit, and ED MacKENZIE, disc
jockey, arrived in town late last week for
conferences with station reps and with Tom
Harker, national sales manager of the Fort
Industry Company.
FRANK SAMUELS, vice-president in charge
of the American network's western division,
is in Jasper National Park, Canada, for a
week of rest and fishing. Following this, he
and MRS. SAMUELS will leave for a vacation
in Honolulu.
CHARLES COLLINGWOOD, Columbia net-
work White House correspondent, is back in
Washington after having covered the air-
borne maneuvers which were held at Fort
Bragg, N. C.
LIDO BELLI, of Progressive Radio Advertis-
ing Co., will return next Saturday from Italy,
where he has been since Sept. 2.
DOROTHY KEMBLE, director of educational
and religious programs for the Mutual net-
work, left Saturday for Atlantic City to attend
the Zonta International District Conference.
BILL POLGLASE and CHIP CIPOLLA, sports-
casters for WFUV, Fordham University's FM
station, went up to New Haven last Saturday
to broadcast the gome between Yale and the
Rams.
ANNE FRANCIS, the "Bonnie Maid" of the
"Versatile Varieties" on NBC-television, left
by plane Friday for Orlando, Fla., where she'll
rest for a week.
DONALD A. STEWART, general manager of
WDTV, Pittsburgh outlet of the DuMont tele-
vision network, is back at the station follow-
ing a trip to New York for conferences at TV
network headquarters.
Camera Company Signs
For ABC's Date With Judy
(Continued from Page 1)
cy for the camera manufacturer.
Revere will continue to sponsor
the ABC broadcast, "Name The
Movie," on the same night, Thurs-
days, 9: 30-9: 55 p.m., EST.
Stations Attitude Explained
Philadelphia — Westinghouse sta-
tions in Boston and Sprinfield,
Mass., turned down the Atlantic and
Pacific stores spot business because
the sponsor sought to discuss a con-
troversial labor issue in a one-
minute spot announcement, Walter
E, Benoit, general manager of the
Westinghouse stations, explained
Friday. Stations WBZ, Boston, and
WBZA, Springfield, are not adverse
to accepting controversial copy if
"adequate" time is reserved, he said.
WANTED
BY A SUCCESSFUL WIRED MUSIC OPERATION IN A LARGE EASTERN
CITY
A HIGH GRADE SALES PROMOTION MAN
TO GO OUT INTO THE FIELD TO SECURE NEW SUBSCRIBERS FOR OUR
SERVICE.
THE MAN SELECTED WILL BE GIVEN EVERY OPPORTUNITY TO PUT
ACROSS HIS IDEAS IN CREATING NEW MARKETS FOR WIRED MUSIC.
IF YOU THINK YOU CAN QUALIFY WRITE PAST EXPERIENCE WITH
A BRIEF OUTLINE OF WHAT YOU PROPOSE TO DEVELOP IN FURTHERING
THE USE OF WIRED MUSIC.
REPLIES WILL BE HELD IN STRICT CONFIDENCE. BOX 275, RADIO DAILY,
1501 BROADWAY, N. Y. C.
Western Electric-Altec
Form Production Pact
(Continued from Page 1)
Altec Lansing Corp., it was an-
nounced Friday.
Western Electric's decision to end
its production of those items was
prompted by "the continuing spe-
cialized needs of the Bell Telephone
System, combined with the grow-
ing requirements of the armed
forces for the development of com-
plex electronic equipment essential
to the nation's defense," according to
F. R. Lack, Western Electric vice
president.
Altec was founded in 1937 by
former Western Electric personnel.
The Graybar Electric Co. will act
as distributor for Altec, as it did for
Western Electric.
McGarry Gets Promotion
Maurice J. McGarry, chief an-
nouncer of WBEC, Pittsfield, Mass.,
has been named program director
of the station succeeding George
Nesbit, resigned. McGarry has been
heard on the ABC network the past
summer as announcer for George
Sokolsky's Sunday night commen-
tary which originated in Pittsfield.
WGAR Names Wismer
Cleveland — At a meeting of the
board of the WGAR Broadcasting
Company held Friday, September
30th, Harry Wismer was elected
to the board of directors.
WGAR is a 50,000-watt station.
Free Ride
The baby squirrels are all set for
a free ride on the back of the
friendly shepherd dog. It's great
fun and doesn't cost them a
penny.
Of course, advertisers on
W-I-T-H don't quite get a free
ride. But they do get the nearest
thing to it in Baltimore radio. For
every buy of time on W-I-T-H
is a real, honest - to - goodness
BARGAIN!
W-I-T-H, you know, delivers
more listeners-per-dollar than any
other station in town. And that
means that just a LITTLE bit
of money does BIG things on
W-I-T-H.
So if you want plenty of low-
cost results from radio in Balti-
more, use W-I-T-H, the BIG in-
dependent with the BIG audi-
ence. Get the whole story from
your Headley-Reed man today.
Baltimore 3, Maryland
TOM TINSLCY, President
Represented by Headtey-Reed
Monday. October 10, 1949
RADIO DAILY:
Need For CC Stations
Stressed By Shouse
(Continued from Page 1)
into smaller and smaller units which
have less and less chance to sur-
vive. . . .
"I believe that the day is not too
far off when, for the first time, it
will become apparent to several
thousand small station operators
throughout the country that their
fight against the clear channel sta-
tions, and against high power for
clear channel stations, as strong bul-
warks of sound broadcasting, has
been a fight against their own best
and selfish interest. . . . The salva-
tion of sound broadcasting, which is
important to the broadcaster and to
the public, does not lie in reducing
all broadcasters to the lowest com-
mon denominator. . . .
"I repeat that even the operators
of clear channel stations will find,
within the next few years, that qual-
ity operation to a thinner and thin-
ner audience will be economically
impossible under the present archaic
50,000 watt ceiling on power. I re-
peat that the FCC, by imperiling the
survival possibilities of the larger
stations, imperils the survival of all."
Shouse referred to the "super-
power" of "Voice of America" sta-
tions beaming "the message of de-
mocracy" through the Iron Curtain,
and found it "unfortunate" that "the
powerful signal available behind the
Iron Curtain is denied to many of
our own people who find in the
present power limit on our stations
a real Iron Curtain shutting out
adequate reception."
NBC's Pat. Weaver Sees
Radio Meshing With TV
Five years from now radio will
be giving a service offered by
no other medium — complementary
coverage to television, it was pre-
dicted on Friday by S. L. "Pat"
Weaver, NBC vice president in
charge of television. Weaver ad-
dressed the media group of the
4-A Eastern Conference, meeting
at the Hotel Roosevelt in New York.
"Just as today one can reach 95%
of all the homes in this country
only by using radio on a television
base, so through the years, no mat-
ter whether the TV homes go up
to 50% and the radio homes go
down to 50%, you can always add
radio and television together and
reach America," he said. "And only
by the radio-television combination
can you hit all America."
Joins West Hooker
Wayne Wirth, formerly director of
television for Van Diver and Carlyle,
has joined West Hooker Telef eatures
as vice president and production co-
ordinator. Wirth 's experience in tele-
vision dates from 1944, when he was
associated with Harvey Marlowe,
then in charge of video program-
ming for WOR, New York. He was
also director of Van Car Production,
TV package agency.
ABC Groups Leave
For Affiliate Confabs
(Continued from Page 1)
v-p; Ernest Lee Jahncke, v-p in
charge of stations; Otto Brandt,
manager of the stations department;
Earl Mullin, publicity director; Bud
Stimson and Bill Wiley, both of the
stations department will meet with
20 owners and managers of 12 ABC
affiliates in Ohio in a day-long ses-
sion at the Dayton Biltmore Hotel,
Dayton, today. The meeting is one
of a series in various regions on
programming and operations.
The New York contingent will
hold a similar meeting tomorrow at
the Detroit Athletic Club, Detroit,
with owners and managers of ABC
affiliates in Michigan.
Jack Pacey, ABC trade news edi-
tor, will leave New York this morn-
ing for a two-week series of lunch-
eon and dinner meetings with busi-
ness and advertising news editors
and ABC affiliates' executives in
Providence, Boston, Syracuse, Roch-
ester, Buffalo, Cleveland, Pittsburgh,
Washington, Baltimore and Phila-
delphia. The web's account execu-
tives in New York will time their
trips to the stations they represent
with the arrival of Pacey in the
various cities.
Pacey's tour is designed to in-
crease publicity at the local or station
level. The ABC affiliates will be pre-
sented with a publicity package,
consisting of news copy and back-
ground material on the network.
MBS Moves Officially
To Advance Web-TV
(Continued from Page 1)
pointed out, five new studios in the
WON building have been completed,
each studio fully equipped with both
radio and television facilities. In
Cleveland, a new radio-television
studio building, auditorium and
theater will be under construction
shortly.
White reported that "network co-
ordination studies" are already
under way at Mutual television sta-
tions now in operation, i.e., Boston,
Chicago, Washington, Los Angeles,
and New York.
Detroit reported that its new
50,000-watt radio transmitter and
AM-FM studio facilities are now
in full operation. In announcing the
web's future plans, White disclosed
that the program and operation
budgets of 1950 were approved. It
was understood that these budgets
are the same as those for this year.
In attendance at the two-day
board meeting were chairman Theo-
dore C. Streibert, WOR, New York;
T. F. O'Neil, Yankee Network, Bos-
ton; Frank K. White; Benedict
Gimbel, WIP, Philadelphia; Elbert
M. Antrim, secretary of the board,
WGN, Chicago; J. E. Campeau,
CKLW, Detroit; Frank P. Schreiber,
WGN; H. K. Carpenter, WHK,
Cleveland; J. R. Poppele, WOR;
Linus Travers, Yankee Network,
Boston; Lewis Allen Weiss, Don Lee
Network, Hollywood; Willet H.
Brown, Don Lee Network, Holly-
wood.
Chas. OppenheimToHead
CBS Program Promotion
(Continued from Page 1)
had been trade news editor and pub-
licity director for WOR, and promo-
tion and research director for WINS,
both New York stations.
Allan Hughes has joined the pres-
entation division of the CBS adver-
tising and sales promotion depart-
ment. He had held a similar post at
ABC.
WNEW Offers Free Time
To Political Candidates
WNEW, New York, will again of-
fer free and equal time to all
qualified candidates in the Novem-
ber elections, the station has an-
nounced.
Starting today, WNEW will air
a series of 20 sustaining 25-minute
programs, Monday through Friday,
10:35-11 p.m. Scripts will be pre-
pared by the candidates themselves
but read by professional radio per-
formers hired by WNEW. Lots were
drawn to determine order of ap-
pearance in the program series,
titled "The People's Choice."
Chi. Giveaway Case
By-Passed By FCC
(Continued from Page 1)
some specific date for the court rec-
ords, a date of April 17th, 1950 was
set for the next hearing on Radio
Features motion for an interlocutory
injunction.
Both the Commission and Radio
Features lawyers told Radio Daily
that on the latter date, should there
still be no Supreme Court decision,
the local giveaway court case will
again be given a postponement.
Court action here Friday was mere-
ly a formality as actually giveaways
can continue with FCC sanction at
least until thirty days after Supreme
Court ruling. John P. Lulansi, as-
sistant U. S. Attorney in Chicago,
represented FCC in court action
while Walter Tinsley represented
Radio Features.
Named Radio Director
Henriette K. Harrison has been
appointed radio director for the
Visiting Nurse Service Campaign be-
ginning October 18.
the nation's most
flight
Fly United's DC- 6 Mainliner 300" \ he Hollywood," and you
will see why it has won the favor of discriminating travelers.
Notice the courtesy and efficiency of United's hand-
picked crew; relax over the delicious full-course meals,
without question the finest aloft; then discover the unex-
pected exfra services that distinguish this flight.
"The Hollywood" leaves at 12 noon and arrives in
Los Angeles at 7:55 p. m. Only one stop en route — at
Chicago. Another onestop DC-6 Mainliner 300 flight at
9 p. m.
UNITED AIR LINES
1
In all advertising, there's only one medium where one
advertiser reaches over half the population of the country. . .
21,000,000 families! ... with one program in one month.*
He does it with Network Radio ...on CBS.
The Columbia Broadcasting System
*And forty-nine other CR$ ad-
vertisers reach their customers
...everywhere in America week
in. week nut .. .at an average cost
of approximately 85c- per thou-
sand people: the lowest Cost
of actual "tidvertistr circula-
tion" in all advertising today.
6
RADIO DAILY
Monday, October 10, 1949
THE WEEK IN
RADIO
Security, Growth Cited
By AL JAEGGIN
RADIO'S effectiveness as an ad-
vertising medium, its maturity
as a big business and its future
security in the face of other media
were emphasized by four industry
spokesmen on four different occa-
sions during the week.
Arthur C. Nielsen, president of
the research firm of the same name,
told the New York Council of the
American Assn. of Advertising
Agencies that "the danger to you, as
I see it, is not so much that you may
overlook the opportunities offered
by television as that you may turn
your backs on radio without justifi-
cation." He cited the increase in ra-
dio homes in the number of hours
of listening per home per day.
Frank M. Headley, president of
the National Association of Radio
Station Representatives, told a meet-
ing of the Alabama Broadcasters
Association that the broadcast in-
dustry has reached maturity and
should, therefore, put aside "child;sh
things." He charged that the accep-
tance of P.I. and free time deals is
unsound business and a sign of im-
maturity. He cited the need for bet-
ter salesmanship on the grounds
that radio as a medium is to a large
extent still untried.
Pa-kage n^odi^er Louis G. Cowan,
in addressing the radio and televi-
sion session of the 4-A annual East-
ern Conference, declared that th"
future of radio is secure, adding that
"radio is a very big business which
is not dying."
Another optimistic appraisal of
radio and its future was made by
W C A U . Philadelphia, president
Donald Thornburgh who pointed
out to the New York REC meeting
that radio will justify its rates for
many years to come and that the
medium will have a profitable year
despite the inroads of television.
One advertiser whose extensive
use of radio has played a major role
in its growth, Lever Brothers, will
move its headquarters from Cam-
bridge, Mass., to New York after
construction of a 20-story Lever
House has been completed. . . . Con-
trary to general belief, A & P has
authorized the use of radio in its
anti-trust campaign. . . . The Kel-
logg Co. bought a new audience
participation show, "Mother Knows
Best," on WCBS, New York. . . .
Paramount's radio department, in a
tie-up with Ry Krisp, purchased a
new five-minute radio series, Mon-
days, Wednesdays and Fridays, over
366 MBS stations. . . . Ludens, Inc.,
picked up the tab on a quarter-hour
segment of "Sing It Again" on CBS.
. . . Gillette Safety Razor Co's
"World Series" coverage was car-
ried by 740 AM and FM stations, in-
cluding 520 Mutual outlets, 72 CBS
stations, and stations in Mexico,
Central and South America, Hawaii,
Puerto Rico and Cuba.
Mainly About Manhattan. . .
• • • THE CORRIDORS in the NBC quarters at Radio City were
alive with rumors Friday on the significance of Joseph McConnell be-
coming president of the network and Niles Trammell being elected to
the chairmanship of the board. Most of the dopesters interpret the
change as meaning that McConnell will have the chore of retiring some
network executives whose numbers are up under the web reorganization
plan. Trammell, they say, has many old associates in the executive
personnel and the role of dismissing some of them wouldn't come easy
tor him. Executive changes are reported to take place within the next
lew weeks. Trammell's elevation to the chairmanship of the board means
that he'll be free to devote more time as the web's goodwill ambassador
and No. 1 salesman. Cne of radio's most widely known and respected
citizens, he'll have much to do with the policy making in his new duties.
it it it it
9 • • THOSE CUTE YOUNGSTERS you've been seeing on
the TV version of "Stop the Music" belong to members of Lou
Cowan's staff. Barbara and Mary Beth Faber, aged 8 and 0
respectively, are the children of L. K. Faber, treas. of Louis G.
Cowan, Inc., and H'arry Moses, 13, is the son of John Moses, one
of Cowan's associates. Needless to say, there's no holding the
proud parents.
it it it it
• • • JUST THAWTS: We'd like the Black Robe even more if
they didn't accentuate the fact that it's merely a "re-enactment" of
actual cases both before and after the program. Naturally, it's necessary
to state the fact — but isn't once enough and that before the series
unfolds? Once you've seen the show, you become so entranced that
to hear that announcement at the close completely fractures the mood.
It makes about as much sense as a film ending with the announcement:
"Now don't forget, folks, what you've just seen was merely a movie."
. . . From our observation post, it is just about as easy to square the
circle as to successfully simulcast a program. Take "We the People,"
ior example. This program misses a heart-beat when it is forced to put
on variety acts with big names for the benefit of television viewers.
Ordinarily, the story behind the big name is too flimsy for the listener
in Ohmygosh, la. We take our hats off to the excellent technical produc-
tion as well as the masterful blending of loose ends by emcee Danny
Seymour. But it's still a tough struggle. Maybe, in the case of "We, the
People," a smash, dramatic human interest finale each week would
save the situation. All we know is seeing is believing, but not enough
people see on a national simulcast to uphold the radio Hooper at
this time.
V V V V
• • • AROUND TOWN: Mutual overhauling program struc-
ture with concentration on stanzas that'll appeal to the rural
Hooper bait. . . . Allen (Duke) Ducovny, one of radio and TV's
more gifted directors, has joined Kenyon & Eckhardt's staff as
a video producer. . . . Dennis Day planed out of H'wood after last
night's Jack Benny program for Boston to headline the benefit
show for Archbishop Cushing's hospital project at the Boston
Garden this Wed. . . . Peggy Stone, New York station rep, back
from Newport News, Va., with word that she's become a grandma
for the second time. Another daughter was born to Peggy's
daughter, Mrs. A. Beckhardt. . . . WHOM program chief, Chas.
Baltin, upped to assistant gen'l manager. . . . Erskine Johnson
teaming up with a photographer pal to produce TV films. . . .
Phil Baker's wife, Irmgard, in from the coast to help him prepare
his new teleshow, "Open Letter." . . . Carl King's definition of a
B'way playboy: All he wants is love, liberty and the pursuit. . . .
"It has come to our attention that
the song, 'Wishing Star' published
by Broadcast Music, Inc. which was
in our confidential ACI Survey for
the week ending September 29, 1949,
was inadvertently omitted from the
alphabetical list we sent you last
Friday.
"Since it may be too late to do
anything about it this week, I hope
you will find it convenient to run a
correction about this in an early is-
sue next week."
Sincerely yours,
John C. Peatman
Office of Research, Inc.
Youth Forum Over WQXR
Presents Mrs. Roosevelt
Mrs. Franklin D. Roosevelt, chair-
man of the UN Commission on Hu-
man Rights, was speaker during
first New York Times "Youth For-
um" of the season, broadcast via
transcription by WQXR, New York,
on Saturday, Oct. 8, 10: 15-11 a.m.
The broadcast originated from
the auditorium of the General As-
sembly Building at Flushing Mead-
ow, Queens, before 2,000 high school
students. Dr. Benjamin A. Cohen,
assistant secretary-general of the
UN, opened the broadcast.
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NAME
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CITY ZONE.
Section of RADIO DAILY. Monday. October 10. 1949 — TELEVISION DAILY is fully protected by register and copyright
l last
CBS COLOR AIRS GRID PICK-UP
TELE TOPICS
CD WYNN is a very funny man, and his
new stanza on CBS is a very funny
show. There wasn't a single boffola on
his opener last week, but the entire half-
hour was filled with nice, comfortable
chuckles. Tis indeed an art to keep peo-
ple laughing pleasantly for 30 minutes —
even more difficult, perhaps, than tossing
off monstrous yocks now and then — and of
the few true practitioners of this art, Wynn
is among the best. We saw the recorded
show twice, once at a press preview and
again at home Thursday nite, and the best
indication of the caliber of Wynn's com-
edy is that it seemed just as funny the
second time. Wynn actually turned com-
mercials for Speidel watch bands into a
high spot of the show, by combining them
with a satire on several advertising cliches.
("Speidel bands prevent wrist decay!")
Another line that especially appealed to
us was, "I know as much about television
as anybody; I've been in it 15 minutes
now." . . . Show was very neatly paced,
with Wynn spelled by the Szonyis, a fine
acrobatic dance team, and the torrid Ger-
trude Niesen. . . . Written by Hal Kanter,
Leo Solomon and Seaman Jacobs, program
is produced by Harlan Thompson and di-
rected by Ralph Levy, with ork conducted
by Lud Gluskin. Cecil b Presbrey is the
agency. . . . Picture quality of the record-
ing was superior to previous footage from
Hollywood, but showed need for still more
improvement.
•
DLUE (?) NOTE: Biggest laugh at the
" CBS color demonstrations in Washing-
ton last week was provided by Bette Can-
non, Alexandria, Va., dancing teacher,
when she lost her skirt during a tap rou-
tine to reveal a short pair of deep-blue
panties. A nervous soul in the control
room blacked out the program immediately
to the accompaniment of a hearty roar
from the assembled experts. . . . About
150 merchants in Long Island City have
given up the fight against Milton Berle
and will close their stores Tuesday nites.
A resolution by their trade association said
"most of the residents spend Tuesday eve-
nings viewing (the Berle show) . . . and
very little thought is given to shopping."
•
"THE THREE New York stations which,
■ with WNBT, underwrote the special
Pulse study on the first Series game, are
hopping mad because NBC released the
figures to the press. . . . Shot of Dave
Garroway chopping the coax in the cur-
rent issue of Life pictures him as a dead
ringer for Gary Cooper. . . . Past and pres-
ent diamond stars are finding new careers
in video as a result of the Series. Jackie
Robinson is doing a daily stint on WJZ-
TV, while Chief Bender and George Earn-
shaw, former Philadelphia hurlers, are on
a daily pre-game show over WCAU-TV.
PICTURE OF THE WEEK
Dr. Frank Stanton, CBS President (left), explains CBS color tele-
vision camera to FCC Chairman Wayne Coy at official demonstration
of the color system at the Carlton Hotel Grand Ballroom in Wash-
ington, D. C. Temporary video studio was set up in a parlor of the
hotel.
Network Shows Color At FCC Hearing
It was CBS' turn in the FCC spotlight at the color hearings in
Washington. The web demonstrated its color system on the AT&T
hookup between Washington and New York, with little or no loss in
picture quality. Prexy Frank Stanton urged immediate adoption of the
best color system, said Columbia's is "ready today" and the most econo-
mical. . . . NBC announced rate increases up to 40 per cent for 22 of its
affiliates and the move was seen as forerunner of a general rate boost
for the entire industry. Increases in all cases are based on rapidly grow-
ing number of receivers in circulation. . . . Negotiations between SAG
and the Eastern talent unions reached a stalemate, with SAG refusing
to join the proposed "Television Authority" and threatening a with-
drawal from AAAA if its jurisdiction is affected. . . . Pool coverage of
the World Series was carried by 54 stations in 29 cities for a total esti-
mated audience of between 17 and 20 million. . . . AFM brexy James
C. Petrillo, meeting with agencies and producers, said that a scale for
musicians employed in TV films will he sent out this week and indica-
ted that he will demand a royally payment to the union for each airing
of these films.
Net Demonstration
Concluded; RCA
Starts Today
(Continued from Page 1)
with the skies leaden and the light
poor, and with a heavy rain pour-
ing down on the Roosevelt and
Western Reserve high school junior
varsities which participated in the
scrimmage.
Nonetheless, the pictures received
on the Carlton ballroom receivers
were bright and easily seen. There
was no flicker, color fringing nor
color breakup. It was interesting to
note, too, that fast moving buses and
automobiles in the rear flashed
across the screen without color
breakup. And despite the fact that
the jerseys were quite similar —
orange and maroon — they were eas-
ily distinguished on the color screen.
That wasn't the case with the black
and white picture.
Much had been made during last
week's hearings about being able to
follow the ball on a color screen.
The football was plainly seen as it
flashed to the backfield and was
kicked and passed. Just to make the
show more impressive, Adrian
Murphy, CBS vice-president, and
emcee of the demonstration, had a
couple of baseball player's toss a ball
around and hit it. The white ball
was just as clearly seen as it would
be on a black-and-white screen.
As in Thursday's demonstration,
RCA was silent all through the tests,
apparently willing to state its own
case today at the Washington Hotel
demonstration it is putting on for
Not till today's demonstration will
anybody but a few RCA executives,
outside of the engineers who work-
ed on the system, be able to see RCA
color video.
New DuM 19-Inch Sets
To Sell For $495, Up
Introduction of three new DuMont
receivers featuring the firm's recent-
ly-developed 19-inch short-necked
tube was announced over the week-
end by Ernest Marx, general man-
ager of receiver sales. Lowest priced
set in the new line, now being del-
ivered to dealers, lists at $495. The
other two models are priced at $545
and $645. All three are console
models.
Named WGN-TV Director
Chicago — Ernest Lucas, formerly
film editor of the WGN-TV Chicago-
land Newsreel. has joined the sta-
tion's program department as direc-
tor. His first assignment will be the
Chicagoland Mystery Players.
RADIO DAILY:
Monday, October 10,1949
Trammell Heads NBC Board;
McConnell Named Web Pres.
(Continued
relinquishing the post as president
of NBC came with dramatic sud
denness on Friday morning. Rumors
had been current in radio for some
time that he might retire as presi-
dent. However the dopesters had not
included the name of McConnell as
the probable successor to President
Trammell.
Has Imoressive Background
McConnell, who was elected exec-
utive vice-president of RCA last
July, will brifig to the NBC presi-
dency an impressive record of ac-
complishments as a lawyer, finance
executive and administrator.
He was vice-president in charge
of finance of RCA prior to becoming
executive vice-president and has
been associated with the corporation
since 1941. In that year, he joined
the Legal Department of the RCA
Manufacturing Company, now the
RCA Victor division. He became
General Counsel of the organization
in 1942. and three years later he was
elected vice-president and general
attornev of the RCA Victor division.
From April, 1947. to January, 1949,
he served the same division as vice-
Dresident in charge of Law and
Finance.
A native of Davidson, N. C, Mc-
Connell was graduated from David-
son college in 1927. In 1931, he re-
ceived a Law degree from the Uni-
versity of Virginia. He practiced law
in West Palm Beach, Fla., and in
Charlotte, N. C.
In 1935, McConnell became an as-
sociate in the New York law firm
of Cotton, Franklin. Wright and
Gordon (now Cahill, Gordon, Zach-
ry & Reindel) , where he specialized
in legal ohases of government regu-
lation of corporate enterprises. He
is a member of the Phi Beta Kappa
and Kappa Alpha fraternities.
Trammel! Issues Statement
Trammell, in recommending the
appointment of McConnell as presi-
dent of the network, issued the fol-
lowing statement:
"For some time it has been evi-
dent that with the rapid develop-
ment of television and the changes
in radio broadcasting technique, I
could better serve the interests of
the National Broadcasting Company
by being relieved of administrative
from Page 1 )
duties and be able to devote more
of my time to client, talent and sta-
tion relations in both radio and tele-
vision. In selecting Mr. McConnell
to be President of the National
Broadcasting Company, I am confi-
dent he will contribute materially
to the continued success of our op-
erations in the changing era ahead.
Mr. McConnell, who is forty-three
years of age, has been associated
with the operations of RCA for the
past twelve years. He has had sue
cessful experience in finance, law
and business administration. Prior
to his election today as President of
the National Broadcasting Company,
Mr. McConnell was Executive Vice-
President of RCA and worked close-
ly with NBC in dealing with its ex-
panded business problems. Mr. Mc-
Connell is thoroughly familiar with
our operations and personnel and
his election, I know, will be enthusi-
astically applauded within and out-
side the Company."
General Sarnoii Comments
General Sarnoff, who is vacating
the chairmanship of the NBC board
in favor of Trammell, said:
"The step was taken because we
agreed with Mr. Trammell's view
that expansion of the broadcasting
business which the growth of tele-
vision makes possible and changing
conditions in the industry, required
him to be freed from administrative
duties so that he can give more of
his time to talent, client and station
relations, and to the major develop-
ments of the Company. My interest
in NBC continues as heretofore and
I remain a member of its Board of
Directors."
Became President in 1940
Trammell has been president of
NBC since July 1940, and has held
important executive positions in
NBC and RCA for more than twen-
ty-six years. Mr. Trammell joined
RCA in San Francisco in April, 1923,
and transferred to the National
Broadcasting Company in March,
1928, as a salesman. In May, 1928, he
was made Manager and Vice-Presi-
dent of the Central Division with
headquarters in Chicago. In Decem-
ber, 1938, he was made Executive
Vice-President of the Company in
New York.
Fair Trade Manufacturers
Spend $318,124,185 In '48
Manufacturers in 12 fields in
which fair trade is prevelant, spent
$381,124,185 on national advertising
in radio, newspapers and magazines
during 1948, it was announced in a
memorandum on "Fair Trade and
Prices" released Friday by Dr. John
W. Dargavel, chairman of the Bur-
eau of Education on Fair Trade.
This amount constitutes 41 per cent
of the over-all total of $922,358,413
spent for national advertising in
these three media, Dr. Dargavel said.
Bunche TalkOnWQXR
Scheduled For October 14
Dr. Ralph Bunche, of the United
Nations staff, will be heard exclu-
sively over WQXR, New York, in
an address on "A World Unity of
People" at the Harlem YWCA on
Friday, Oct. 14, 9:30-9:45 p.m.
Stork News
Dan Morlcy, program director of
Bruce Chapman Productions, is the
father of a girl, Linda, born Oct. 3
in New York. Mrs. Morley is the
former Ruth Homond.
BERT PEARL
Ace MC and main-
spring ol the happy
tang • sings, plays
piano, directs
EDDIE ALLEN
THE "SWOON GOON
CLIFF McKAY
CLARINET' SAX AND
VOCALIST
JIMMIE NAMARO
XYLOPHONIST PIANIST
HUGH BARTLETT
ANNOUNCER
KATHLEEN STOKES
INTERNATIONALLY
KNOWN ORGANIST
JOE NIOSI
bass violinist or
TOP NET SHOWS
BOB GIMBY
TRUMPET AND VICTOR
RrCQRDING ARTIST
B LAI N MA THE
CONCIRT VIOLINIST
PLUS I00GIE W00GIE
GEORGE TEMPLE
ACTOR AND PRODUCER J
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And Jleiel the. PtoaJ . . .
. . . FROM A LISTENER:
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our lives a little brighter."
N.M.L, Norwood, N. Y.
. . . FROM AN AGENCY:
"I was not surprised when surveys taken
in six cities gave the Happy Gang show
a first in five out of six markets."
Mary R. Miller,
Radio Director,
Newman, Lynde & Associates Inc.
. . . FROM A SPONSOR:
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The Notional Doily Newspaper of Commercial Radio and Television
j VOL. 49, NO. 7
NEW YORK. TUESDAY, OCTOBER 11, 1949
TEN CENTS
RCA HAS NEW COLOR-TV TUBE IN WORK
FCC Announces Days
For Analysis 'Week'
Washington Bureau of RADIO DAILY
Washington — The FCC yesterday
announced the dates for program
» log analyses to be covered by broad-
casters whose license renewal ap-
plications are due next year.
Program information must be in-
*S eluded covering a composite week
including the following days in 1949;
Monday, January 17; Tuesday,
March 1; Wednesday, April 6, Thurs-
v day, May 12; Friday, July 22; Sat-
urday, Sept. 10; Sunday, Oct. 9.
Move To Double Set Fee
In Canada Is Protested
Montreal — Liberal members of
Parliament have protested against a
proposal to double the present li-
cense fee of $2.50 on radio sets. A. D.
Dunton, CBS chairman, has said
that unless the CBS obtains more
revenue it will not be able to carry
on present services.
During recent hearings on this
subject before the Royal Commis-
sion there were suggestions that the
needed revenue be supplied through
a statutary grant by Parliament, in
the same way that the Government
(Continued on Page 2)
KTSA Stock Transfer
Completed To Express
San Antonio, Texas — Final trans-
fer of stock in KTSA and KTSA-
FM, to the Express Publishing Co.,
has been made, according to an an-
nouncement made here following a
final meeting held in Dallas, where
final arrangements were completed.
Purchase price was $450,000.
The transfer was made from the
(Continued on Page 2)
Not So Tough
Oklahoma City — On one of
WKY-TV's regular weekly wrest-
ling telecasts were fifty handi-
capped boys who have been at-
tending the matches as guests
of the promoter. Immediately af-
ter the telecast 21 persons, fol-
lowing an example set by one
of the wrestlers, pledged $10
apiece to buy YMCA member-
ships for the boys.
No Paper Tomorrow
Tomorrow, October 12, is
Columbus Day, celebrated in
most of the states of the Union
as a legal holiday. In observ-
ance, RADIO DAILY will not
be published.
CBS While Collarites
Request Pad Parley
The CBS chapter of the United
Office and Professional Workers of
America (CIO) has asked network
officials to meet with union repre-
sentatives "immediately" to resolve
contract differences.
The letter was mailed Friday by
the union's steering committee to
CBS board chairman William S.
Paley, president Frank Stanton,
and vice-presidents Joseph
H. Ream, Lawrence W. Lowman,
and Howard L. Hausman. The con-
tract dispute involves NLRB certi-
fication, wages, working conditions,
job security, and other issues. The
present UOPWA-CBS pact expires
Dec. 1.
In Experimental Stage; Will Be Ready
In 6-12 Months, Firm Tells FCC
At Video Session In Capital
Receiver-Tube Sales
Up Sharply In August
Washington Bureau of RADIO DAILY
Washington — RMA has announced
that radio tube sales rose sharply in
August, to a total of 13,505,940, com-
pared with only 10,117,925 in July.
The August, 1948, total was a boom-
ing 16,722,177 units, however.
Of the August sales this year,
9,659,033 were for new sets, 2,788,824
for replacements, 779,811 for export,
278,272 for Government agencies.
High Power FM 'Era'
Predicted By Ware
Washington Bureau of RADIO DAILY
Washington — FM's "low-power
era" is at an end, FMA president
William E. Ware said last week. He
pointed to the licensing by the FCC
of 30 FM stations to operate at full-
power — three at 50 kw or more, two
at 40 kw or more and five at 20 kw
or more.
This means, said Ware, that "new
areas will be opened up where the
(Continued on Page 6)
Record Total Of Stations
Air Gov't Market Reports
Washington Bureau of RADIO DAILY
Washington— A total of 1,137 sta-
tions— including 76 FMers — are now
carrying Government farm market
reports, a survey just completed by
the Department of Agriculture re-
veals. This is 58 more than carried
(Continued on Page 3)
4-A Central Council
Will Meet In Chicago
Chicago — The central council of
the American Assn. of Advertising
Agencies will hold a two-day meet-
ing at the Drake Hotel on Thursday
and Friday, with problems of mer-
(Continued on Page 3)
Int'l Group To Consider Ban
On Canned Music In AM-TY
(By Cable)
Geneva — A proposal that all can-
ned music in TV, radio and films, be
abolished will be offered at a meet-
ing here of the advisory committee
of the International Labor Office on
Oct. 24. On the agenda of the meet-
ing is a discussion of the rights of
performers who record. It is under-
stood that all forms of the reproduc-
tion of sound will come up for con-
sideration.
Adoption of such a proposal would
require that all music in films be
rendered by live artists. This would
result in a heavy increase in pro-
duction cost, according to opponents
of the idea.
James C. Petrillo, president of the
American Federation of Musicians,
yesterday was reported to be follow-
ing "closely" a move by the ILO
(Continued on Page 3)
By FRANK BURKE
Editor, RADIO DAILY
Washington — Revealing that Ra-
dio Corporation of America now has
in the process of development a new
tube for television sets capable of
receiving color television, Dr. Elmer
W. Engstrom, vice - president in
charge of research for RCA Labor-
atories, gave a progress report on
color TV to members of the FCC
and television experts assembled at
(Continued on Page 71
Cards Urge Sponsors
To Drop WBT Support
National advertisers on WBT.
Charlotte, N. C, have received hun-
dreds of penny postcards, signed ap-
parently by local citizens, urging the
dropping of commercials over the
station because 10 engineers have
been "unjustly discharged for union
activity."
The cards, which were addressed
with rubber stamps to the sponsor-
(Continued on Page 2)
Colman Records Show
For United Nations Day
West Coast Bureau of RADIO DAILY
Hollywood — Ronald Colman yes-
terday recorded a special 15-minute
transcribed show for use by stations
throughout the country in connec-
tion with the celebration of United
Nations Day, Oct. 24.
The transcriptions, which will be
(Continued on Page 2)
Service
The entire two-hour long ABC
program, "Kate Smith Calls,"
last night was devoted to a
special salute to Red Feather
campaigns of 1,250 Community
Chests now raising funds for the
support of 14.000 health and wel-
fare services throughout the
United States and Canada. Con-
tributions of SI 00 each were
made to nine cities.
2
RADIO
DAILY
Tuesday, October 11, 1949
Vol. 49, No. 7 Tues., Oct. 11, 1949 10 Crs.
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President; Chester B.
Bahn, Vice-President; Charles A. Alicozjte,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
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Address all communications to Radio Daily,
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Cable address : Radaily, New York.
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Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
•mder the act of March 3, 1879.
FINANCIAL
(October 10)
NEW YORK STOCK EXCHANGE
High Low
. 7'/2 7i/8
2634 25'/8
1431/2 14334
. 221/2 221/2
Close
71/2
263/4
ABC
Admiral Corp.
Am. Tel. & Tel
CBS A 22l/i 221/2 221/2
CBS B 221/2 22 221/2
Philco 3IV4 303,4 303/4
RCA Common 1238 12V4 12'/4
RCA 1st pfd 731/2 731/2 731/2
Stewart-Warner ... 12l/2 12 1/4 12l/4
Westinghouse . . . . 26% 26 1/4 26V4
Westinghouse pfd. 101 Vs 101 101
Zenith Radio 27% 27% 27%
NEW YORK CURB EXCHANGE
Nat. Union Radio 2% 2% 2%
OVER THE COUNTER
Bid
DuMont Lob 14l/4
Stromberg-Carlson 12
Net
Chg.
+ Vs
+
+
Vi
'/4
+
Vi
V*
Ve
3/a
+
V4
Asked
151/4
131/2
WRQN Now WVOP
Vidalia, Ga.— WRQN. Vidalia, has
changed its call letters to WVOP,
for "Voice of Progress." The station
operates full-time with 250 watts on
1450 kc
AD AGENCY
RADIO — TV PACKAGE PRODUCERS
Immodiotely available as Radio-TV pro-
duction assistant and/or Man Friday to
busy Radio-TV producer. Four years similar
experience with top N. Y. agency. Write
RADIO DAILY, Box 277, 1501 Broadway,
N. Y. C.
KTSA Stock Transfer
Completed To Express
(Continued from Page 1)
Taylor Radio and Television Corp.
which had an option to buy all the
stock in the Sunshine Broadcasting
Co., former owner of KTSA and
KTSA-FM, local CBS affiliate.
Representing the Express Publish-
ing Co., at the meeting were Frank
G. Huntress, Jr., Leroy Denman, Jr.,
and Charles D. Lutz. Sunshine was
represented by Gene A. Howe and
Taylor was represented by O. L.
Taylor.
Move To Double Set Fee
In Canada Is Protested
(Continued from Page 1)
covers the deficits of the publicly-
owned Canadian National Railways
and Trans-Canada Air Lines. It is
considered doubtful whether any
Government decision will be an-
nounced before next year.
Edgar P. Kampf
Edgar P. Kampf, DuMont sound
engineer and husbandiof Idella Grind-
ley Kampf, a program supervisor for
the Mutual network, died suddenly
at 7 a.m. yesterday following a
lengthy illness. Funeral services will
be held tomorrow at 10:30 a.m. in
the chapel of St. Bartholomew's
Church, Park Avenue at 50th Street.
The deceased formerly was a
sound engineer at NBC and presi-
dent of Time Abroad Recording
Company. He served in the Navy
during the war as supersonic spe-
cialist and as author of several
training manuals on the subject.
Recording Deal Set
Chicago — According to an an-
nouncement made here by William
Putnam, president icxf Universal Rec-
ords, all masters of his company are
being leased to London Records.
This includes all the Harmonicats
recordings, and the Al Morgan re-
cordings, including his "Jealous
Heart." together with the forth-
coming recording reported to be
better than the Harmonicats' "Peg
O' My Heart" — 'Frann Weigle's mul-
tiple voice recording of "Rockin'
Chair" and "Diary Of Biroken
Dreams." London Records will also
have the option of first choice of all
forthcoming releases made by Uni-
versal Records.
^ke Uoice of ~J(an&a& l
«EN IUDV, Ctntrgl Monogor
Colman Records Show
For United Nations Day
(Continued from Page 1)
sent out to stations this week, were
contributed by RCA to the National
Citizens Committee on UN Day. The
show is produced by the UN Radio
Division.
The program will include state-
ments by Mrs. F. D. Roosevelt,
Ralph Bunche and Eddie Ricken-
backer.
Colman will act as narrator.
Hooper Makes Change
In Method Of Reporting
The method of reporting Program
Hooperatings, as contained in the
Hooper Pocketpiece, will be changed
effective Nov. 1 "so that compara-
bility with the past, present and fu-
ture in ratings will be maintained
despite TV," C. E. Hooper announ-
ced today.
Three New Columns Planned
Three new columns of information
will appear on each page of the
Pocketpiece replacing the "Sets-In-
Use" column. These will be titled
"Broadcast Audience Index" (radio
and/or TV homes using sets) ; "TV
Audience Index" (TV use in TV
homes identified in the random sam-
ple) ; "Radio Audience Index" (ra-
dio use in radio homes identified in
the random sample).
Cards Urge Sponsors
To Drop WBT Support
(Continued from Page 1)
ing companies without indicating
any specific officials, contained a
form text signed by various persons
at different addresses. There was no
reference to any union or labor of-
ficial on the cards.
The text follows:
"It is my understanding the
management of radio station
WBT has unjustly discharged
ten engineers for union activity.
Such action is inexcusable. The
Union states they are agreeable
to letting an impartial arbitrator
decide whether the company's
action was justified, but WBT
refuses to arbitrate. I am sure
that you agree with me that no
respectable company would take
such an attitude towards its em-
ployees. As one who uses your
product I request that you dis-
continue your support of the
Jefferson Standard Broadcasting
Company by refusing to adver-
tise over its facilities.
Thank you"
One advertiser over the station,
Griffin Manufacturing Co. of
Brooklyn, N. Y., disclosed that it re-
ceived between 60 and 75 of the
cards throughout last week.
Somehow this duck is all balled up. She shouldn't be
messing around with those baby cockers — she's got herself in
the wrong place.
How about your radio advertising in Baltimore? Is it placed
right? If it's on W-I-T-H, you're all set for profitable sales!
Because W-I-T-H is the big bargain buy in this rich town.
W-I-T-H delivers its big audience to you at the lowest cost-
per-listener on any station in town. It covers 92.3% of all the
radio homes in the Baltimore trading area.
So make sure your radio advertising is in the right bailiwick.
Call in your Headley-Reed man and get the full W-I-T-H
story today.
BALTIMORE, MARYLAND
Tom Tinsley, President • Represented by Headley-Reed
KGW
KGW-FM ltKz
PORTLAND, ORIGON %Jc,i
AFFILIATED WITH \ 7 ,4P
■ IPIMINTID NATIONALS §Y IOWAID flT«Y » CO.
Tuesday. October 11, 1949
RADIO DAILY:
End 'Canned' Musk,
Says Inf'l Labor Unit
(Continued from Page 1)
committee for the consideration of
a proposal to do away with canned
music for screen, TV and radio.
Doubt was expressed that the pro-
posal would find acceptance.
London — British film producers
take a most serious view of the ILO
advisory committee to abolish all
"canned" music in film production,
broadcasting and television. Should
the proposal be accepted, they pre-
dict production costs would rise by
thousands of pounds, with newsreels
hard hit and second-feature produc-
tion all but eliminated.
British delegation to the Geneva
meeting will include Hardy Rat-
cliffe, secretary of the musicians
union, who goes over for the Trades
Union Council as a technical advi-
ser, and probably a leading member
of the British Film Producers As-
sociation.
Allan Brown Joins WINS
Allan Brown, formerly of WMMW,
Meridan, Conn., has joined WINS,
New York as morning man handling
the 8:30-9 a.m. record and comment
show. His regular WMMW program
will continue to be aired for a time
by transcription, in response to list-
eners' requests.
* Dorothy, The First
Dorthy Kirsten, star of "Light Up
Time" with Frank Sinatra on NBC,
and a leading soprano of the Metro-
1 politan Opera Assn., has been named
Queen of the First Annual Tobacco
Bowl Festival, to be held in Rich-
mond, Va., starting on Oct. 12.
Edna Barnes Joins Lang-Worth
Edna Barnes, record librarian for
! WCBS for the past eight years, has
just been added to the staff of Lang-
Worth Feature Programs, Inc. As as-
sistant to Winifred O'Keefe, vice-
■ president in charge of Artists and
Repertoire, Miss Barnes will work
on music research, copyright data
. and the new catalog to be issued
concurrently with the New Lang-
Worth 8-dnoh Transcription Library.
Prior to joining CBS, in 1940, Miss
<■ Barnes enjoyed a Long and interest-
ing career as a concert vocalist.
CONFISEUR
FRENCH RESTAURANT
LUNCHEON from $2.00
DINNER from $3.00
COCKTAIL BAR
^amouA^kenck CcmdieA
15 East 52 nd St.
AIR CONDITIONED
Record Total Of Stations
Air Gov't Market Reports
(Continued from Page 1)
the material a year ago, and is an
all-time high. Questionnaires were
sent 1,944 stations, with 1473 reply-
ing. Of the 1,137 which carry the re-
ports, 1,032 reported carrying live-
stock market news regularly, 548 re-
ported carrying fruit and vegetable
data, 600 grain and hay, 782 dairy
and poultry, 235 cotton and 37 to-
bacco.
Regional Football Web
Set In West Virginia
Morgantown, W. Va. — Thirteen
radio stations in West Virginia are
carrying West Virginia University
football games this fall over the
Mountaineer Football Network. An-
nouncer for the games, which are
originated at home and abroad by
Radio Station WAJR, of Morgan-
town, is Jack Fleming. Bos Johnson
is the color man.
Stations being fed by WAJR on
the network are: WWVA, in Wheel-
ing; WMMN, in Fairmont; WBLK,
in Claksburg; WPAR, in Parkers-
burg; WCAW, in Charleston;
WCFC-FM, in Beckley; WLOH,
in Princeton; WLOG, in Logan;
WBRW, in Welch; WOAY-FM, in
Oak Hill; WRON, in Ronceverte;
and WEPM, in Martinsburg.
A similar network is planned
for the basketball season following
the gridiron period.
Richard Rawls Named
To ABC Sta. Relations
Richard B. Rawls, manager of tele-
vision operations for ABC since
January, 1946, has joined the stations
relations department, Where he will
concentrate on television activities.
Rawls was manager of studio op-
erations in New York for CBS-TV
from 1939 to 1943, and has had ex-
tensive experience in the legitimate
theater.
WEVD
117 119 W. 46 St
HENRY GREENFIELD, Mg. Director N.Y.19
Baking Company Signed
For Football Sponsorship
Nashville — Contract for the broad-
cast of all 1949 Vanderbilt Univer-
sity football games over WSM was
signed last week by the American
Bread Company of Nashville. Full
coverage — at home and away — of all
ten Vanderbilt games will be given
by WSM sportscaster Dave Overton
and crew.
Irving Waugh, WSM commercial
manager, closed the deal just before
the season opened, with Bernard
Evans, president of American Bread.
The sponsor, a Nashville owned firm,
bakes Holsum bread and Holsum
cakes. This schedule of football
broadcasts over WSM makes radio
sports a year-round affair for Hol-
sum, as they were already sponsor-
ing Vanderbilt basketball games and
the full season of Southern Associ-
ation baseball with the Nashville
vols.
Recording KMPC Show
Hollywood — Roddy McDowall is
recording his daily radio show on
KMPC which will be transcribed
during November when he will be
on location as star of his new Mono-
gram film, "Killer Shark." The 30-
minute Roddy McDowall Show is
released at 4:30 p.m., Mondays
through Fridays. Tomorrow night at
7 o'clock he does a guest stint at
CBS's Hallmark Show.
4-A Central Council
To Meet In Chicago
(Continued from Page 1)
chandising and financing prominent
on the agenda.
Friday's open session will be pre-
ceded by a management parley
Thursday afternoon, with Frederic
R. Gamble, 4-A president, serving
as moderator. At Friday's general
session William H. Alberts, head of
a chain of supermarkets, will speak
on "Why We Feature Nationally Ad-
vertised Brands." Fairfax Cone,
Foote, Cone & Belding board chair-
man and 4-A vice chairman, will
speak on "I Wish We Had Done
These Campaigns."
Other Speakers Listed
Other scheduled speakers include
Louis L. Brockway, executive vice-
president of Young & Rubicam;
Clarence Goshorn, president of Ben-
ton & Bowles; Harold H. Webber,
FC&B vice-president; Henry W.
Haupy, B B D & O vice-president;
Samuel G. Barton, president of In-
dustrial Surveys, and Enno D. Win-
ius, president of Winius-Drescher-
Brandon, St. Louis.
About 200 admen are expected to
attend the Chicago conclave. Earle
Ludgin, president and treasurer of
the Earle Ludgin Agency, is chair-
man of the Central Council 4-A
board of governors.
for profitable selling INVESTIGATE
W D E
WILMINGTON
DELAWARE
WGAL
LANCASTER
WKBO
HARRISBURG
PENNSYLVANIA
WOR
YORK
PENNSYLVANI
STEINM AN STATIONS
Clair R. McCollough, Managing Director
Represented by
ROBERT MEEKER ASSOCIATES
Chicago San Francisco New York Los Angeles
Radio Program that'
WHO LISTENS TO THIS KIND OF MUSIC?
20% of the people will tune out almost everything to listen to it, and an
additional 40% like to listen to it occasionally during the week . . . enough
people to provide your half-hour with a sizeable audience,
an audience that is responsive, articulate, and in the upper buying
brackets.
WHO BUYS THE SHOW?
WOR New York, WGN Chicago, WBEN Buffalo, WCCO Minneapolis,
KHJ Los Angeles, CKLW Detroit, WWDC Washington,
KQV Pittsburgh, WHB Kansas City and a big list of leading stations
from coast to coast.
WHO SPONSORS THE SHOW?
Banks, public utilities, loan companies, insurance companies, department
stores, music stores — and even breweries, furniture outlets, drug and
food chains, and many others, including many national accounts.
WHO IS DEEMS TAYLOR?
He is dean of American music, famous as a music critic and radio
commentator, a gifted composer in his own right. Suffice to say
that for years on end he's been intermission commentator in the
New York Philharmonic Society broadcasts.
"SLEEPER"
A few minutes spent reading about the "Deems Taylor Concert" will not be wasting
your time, I assure you. It's the smartest, most distinctive musical program on the
air today . . . five half-hours per week of the choicest recorded
classical and semi-classical masterpieces, interspersed with the witty, civilized commentary
of Deems Taylor, the dean of American music.
WHY IS THIS A GOOD VEHICLE FOR YOUR STATION?
Because it's the best program in this field; because it's a welcome contrast to your other
types of programming; because it's one of the few shows that can buck severe
competition; because it will also adequately fill in that half-hour strip that's in "fringe"
time; because it will get you that unusual type of sponsor that you
generally cannot sell.
WHAT DOES THE PROGRAM CONSIST OF?
Five half-hours a week of the best recorded music in the classical and semi-classical
field — plus the transcribed commentary of Deems Taylor. We furnish
everything — all the records plus the transcriptions in one neat package.
WHAT DOES THE
Deems Taylor Concert
COST?
So little, that you'll be pleasantly surprised. Write or wire for rates, descriptive
literature and audition platter.
President
RADIO FEATURES, Inc., 75 E. Wacker Drive, Chicago 1, Illinois
RADIO DAILY:
Tuesda . October 11. 1949
High Power FM 'Era'
Predicted By Ware
(Continued from Page 1)
public will be benefited by being
able to select a greater variety of
radio programs as maximum service
increases." He hailed the trend
among AM broadcasters to operate
at maximum capacity as a hopeful
note along with the "trend among
the manufacturers to equip their TV
sets with full-range FM, providing
FM station reception.
Sees Recognition Increasing
"More and more broadcasters, as
well as manufacturers," Ware said,
"are beginning to recognize the
powerhouse team of FM and TV."
NEED A PROGRAM DIRECTOR?
12 years experience — five as program
director — on three stations, one a
N.Y.C. network. Good, saleable pro-
gramming — production — announcing
— promotion — traffic. Fine educational
background. Age 30 — married. All
former employers as references.
ROBERT M. HOPE
40 East 66th St., N. Y. C.
BUtterfield 8-2688
Television engineers call
this the "Test Pattern" of
WMAR-TV.
Set-owners call it a sure
identification of finest in tele-
vision entertainment.
Businessmen are discover-
ing that it means the best
buy in television in Maryland!
WMAR-TV
Thtr Sunpapers Station
CHANNEL 2 • BALTIMORE, MD.
Mainly About Manhattan. • • J
• • • IT SEZ HERE: "Counterspy" going off the air Oct. 20th
tor 10 weeks. Budget trouble. . . . Charlotte Man son and Dick Brown
went and dood it over the weekend. . . . Joe Franklin, the young man
with the old records, back from a short stay on the coast transcribing
interviews for his syndicated show. Expects to announce new radio-TV
plans this month. . . . Leo De Lyon, one of the column's pets knocked
'em dead last week at the Friars Frolic on the coast and drew three
movie bids within 24 hours. . . . Look-alikes: Jack Wyatt and Garry
Moore. Sound-alikes: Wm. Lundigan and Geo. F. Putnam. . . . Alfred
Drake, whose "Anyone Can Win At Gin Rummy & Canasta" is now on
the book stalls, was being kidded about it at Sardi's. "I hear," said
Peter Donald, "that it was banned in Boston because there's a raw
deal included in Chapter Six." . . . Bob Monroe, producer of "Take A
Number," planning to make some films in N'Yawk. First on the agenda
will be an adaptation of one of his "High Adventure" radio dramas.
. . . Geo. Jessel sez it takes two to make a marriage — a single gal and
an anxious mother. . . . Lester Lewis building a new TV interview
stanza for World-Telly radio editor, Harriet Van Home. What's more,
he s got it practically sold. . . . Goodyear bought a half-hour musical
show with Paul Whiteman for ABC-TV. . . . Everyone talking about
)oe Hasel's great job on the pro football game Sat. between Chicago
Cardinals and the Phila. Eagles. Overnight the guy's become a top
pigskin caller.
ft ft ft ft
Pome by Irv Cahn: Bogie ain't a cavalier
For tossing Robin on her rear.
ft ft ft ft
• • • SMALL TALK: Bob Shepard, who announces such stanzas
as "Counterspy," "Break the Bank," "Mr. D.A.," etc., rates emcee
consideration. We still remember the high grade job he did on "Take
a Number," "Golden Hope Chest" and "Battle of the Boroughs." . . .
Alice Frost, of radio's "Mr. & Mrs. North" series, resuming her legit
career this fall. . . . Publicist Walter Kaner adapting his transcribed
"Adventures in Stamps" series for TV. . . . Guy Lebow narrating a
series of sports shorts for high school and colleges with emphasis on
sportsmanship and character building. . . . One of Blanche Gaines'
busiest writers is Carol Warner Gluck, who's been scripting "Mystery
Theater" on CBS for over a year and recently had her first TV script
on "Mr.I.Magination." . . . Add IMPressions: Milton Berle: TVerrific.
. . . Suspense: Autolightning. . . . World Series: WORfare.
ft ft ft ft
• • • Larry Schwab's favorite hobby (he's a radio ham
operator) paid dividends the other p.m. when he was out in
Staten Island shooting some film. The hour was getting late and
the boys were getting nervous as they wanted to inform their
wives they'd be home late and they were miles from any phone.
B'ut Larry, who even has a transmitter in his car, solved the
problem easily. He merely called in the various wives via his
set and everybody was happy.
ft ft ft ft
• • • WORLD'S SERIES THAWTS: The Bklyn Eagle gives up
hard. In Monday's edition, they had the Series listed as one of the
day's "best bets." . . . How about the hot Bklyn fan who kept switch-
ing channels on his TV set Sunday trying to get another score? . . .
The television running commentary, in our opinion, was too cold and too
BRITTle. . . . Can't understand why Mel Allen seemed to be so much
in awe of R. Barber during the Series. In our book, Mel's the greatest.
ft ft ft ft
deliveries
are now
being madj
the
revolutionary
LTEC
21 B
MINIATURE
MICR0PH0I
EXCLUSIVE
FEATURES:
• New tonal fidelity
* Full volume range
* Omnidirectional
• No false bass
Talent deserves
to be SEEN
as well
as HCAKD
161 Sixth Avenue, New York 13, N.Y.
1161 North Vine St., Hollywood 38, Calif.
4 Section of RADIO DAILY, Tuesday. October II, 1949 — TELEVISION DAILY is fully protected by register and copyright
NEW RCA COLOR-TV TUBE IN WORK
TELE TOPICS
XA/HEN IT WAS first announced that
* ' "Break The Bank" would move to
NBC as separate AM and TV airers rather
than a simulcast, it was to be assumed
that video-wise, the show would improve.
After all, we thought, once freed from the
restrictions of radio, the show could fully
utilize the potentials of the visual medium
and, perhaps, become an exciting quiz
show. But, alas and alack, 'twas not to be.
Except for two visually-gimmicked ques-
tions, the entire affair looked exactly as it
did when it was simulcast on ABC. Con-
testants stood uneasily before a floor mike,
and Bert Parks, the frenetic emcee, con-
tinued to use a hand mike. To complete
the radio picture, Parks was seen waving
for applause when a question was an-
swered correctly, and announcer Bud Coll-
yer read his lines from a script. "Break
The Bank" has the opportunity to become
interesting TV, but on the opener, at
least, it muffed the chance completely.
. . . Sponsored by Bristol-Myers through
Doherty, Clifford & Shenfield, program is
written by Joe Kane, produced by Ed Wolf
and directed by Jack Rubin.
•
IN HIS SYNDICATED COLUMN yester-
' day, John Crosby offered some sage
advice that we think is worth repeating.
"Television is in a golden age now," he
said, "because it doesn't know how to be
successful; it can strive only to be good.
(A lot of it is very bad, but at least beads
of sweat are visible even on its worst pro-
grams.) Television can't strive downward
because it doesn't yet know where down-
ward is. I hope it never attempts to find
out. Radio's guiding philosophy — the count-
ing of heads, the Hooperating — ought to
be supplanted by some earnest effort to
find out what is going on in those heads.
Truth in television will, I'm convinced,
pay the largest dividends in the end."
•
"yOURS TRULY, JOHNNY DOLLAR,"
' CBS radio series, will become a TV
feature from the Coast within a month,
completely independent of the AM pro-
gram. Charles Russell, who stars in the
radio show, will play the role of the in-
surance investigator on video also. Pro-
gram will be CBS's second Hollywood fea-
ture. The first is the Ed Wynn show which
bowed on the web last week. . . . Donn
Arden and Ron Fletcher have been signed
to choreograph and stage production num-
bers for the Olsen & Johnson show. Both
have had extensive nite club experience.
. . . Kenneth L. Carter has resigned as
account exec, at WMAR-TV, Baltimore.
. . . WAVE-TV, Louisville, carried the
Series by special relay off the air from
Cincinnati for video and a leased wire for
audio. John Boyle, station director, said
pictures were not as clear as regular
WAVE-TV transmissions, but good enough
to follow all the action.
Development Disclosed At Hearing In Washington;
Firm Shows FCC Color Much Improved Over '47;
Would Postpone Coaxial-Microwave Demonstration
(Continued
the Washington Hotel here yester-
day.
The color picture tube, now in the
experimental stage, will be perfect-
ed within the next six to twelve
months and will be incorporated in
the color TV receivers to be manu-
factured by RCA, Dr. Engstrom re-
vealed. He said the picture tube
development would simplify the
construction of color TV receivers.
Prospects of the new picture tube
and the disclosure that RCA has
perfected a compact new field-type
color TV camera highlighted the
day's testimony and demonstrations
of RCA. The Commission members
and assembled TV experts saw
transmission of electronic color from
the studios of WNBW at the Ward-
man Park Hotel and viewed the
programming on receivers set up in
a ballroom of the Washington Hotel.
During the course of the hearing
yesterday it was announced that
RCA had asked to postpone their
demonstration of color TV on the
coaxial cable and microwave relays
until a later date. It was explained
that the delay was due to the fact
that RCA television experts had not
been able to complete the technical
arrangements for these demonstra-
tions at this time.
The color TV shown yesterday
showed improvement over the RCA
electronic system which was pre-
sented for the first time at the
Princeton, N. J., laboratories two
years ago. The best reception was
obtained with a direct view color
converter which was attached to a
10-inch standard black and white
receiver. In utilizing the set for
color, three 10-inch kinescopes and
two dechroic mirrors were used. The
picture was sharp and the reds,
from Page 1)
blues, and greens seemed to register
well.
Consensus of opinion among TV
experts in attendance yesterday was
that RCA had progressed a great
deal in the development of color TV
but that the system was not per-
fected enough for commercial ac-
ceptance at this time.
During the demonstration Dr.
Engstrom emphasized that it was a
compatible system. He illustrated
the point by showing how conven-
tional black and white receivers
could receive the color transmis-
sions in black and white without
any modifications. However when
the color transmission was received
on a black and white receiver the
contrast quality of the picture
seemed to diminish.
Engstrom declared that a viewer
of a new color set receiving pro-
grams in color, will, when the
broadcaster changes from color to
black-and-white transmission, see
black - and - white pictures without
making any changes in his receiver.
The atmosphere of the hearing
was reminiscent of the black and
white-color TV controversy that
raged three years ago. Most of the
same personalities who figured then
are on hand now and the side-by-
side comparative demonstrations of
CBS, RCA and Color Television,
Inc., scheduled for November may
be the climatic event that will tell
the story of whether or not color
TV is commercially acceptable at
this time. CBS experts contend that
it is; RCA lets the demonstrations
speak for themselves. One thing cer-
tain is that the FCC is on the spot
and must take some decisive action
on the question within the next few
months.
Mfr. Scores FCC, Says Industry-
Should Decide Color Question
Chicago — Bill Halligan, president
of the Hallicrafters Radio Corpora-
tion, who was one of the guest
speakers at the Chicago Television
Council luncheon meeting here last
week, lashed out at the FCC saying
that the radio and television indus-
try itself should decide on color TV
and not the Commission.
Halligan said there seems to be a
conception that set manufacturers
are retarding progress in the indus-
try and said that nothing could be
further from the truth. He contend-
ed that he and all the other manu-
facturers should come out with color
as quickly as possible. Halligan and
other set manufacturers said that
they would like to see better pro-
gramming in the summer, feeling
that it would benefit the entire in-
dustry and would lead to an in-
crease in sales of TV sets during the
slow summer period.
Other television set manufactur-
ing heads also spoke.
Business-Like Debut
For WOR-TV Tonight
WOR-TV begins scheduled televi-
sion programs on Channel 9 tonight
at 6:55 p.m. with "no bright lights,
no fanfare." The station is the
seventh FCC-authorized station to
go on the air in the Metropolitan
area. However, according to Julius
F. Seebach, Jr., vice-president in
charge of programs, WOR-TV will
dispense with pre-opening cere-
monies.
WOR-TV's first evening of sched-
uled programming ends at 9 p.m.,
and following this, three of the sta-
tion's executives will talk briefly
about the new station's operating
and programming policies. Theodore
C. Streibert, WOR and WOR-TV
president; J. R. Poppele, vice-presi-
dent in charge of engineering, and
Seebach are scheduled to appear.
WFIL Will Launch
In-School Programs
Philadelphia— WFIL-TV will pre-
view its in-school television pro-
gramming before the entire admin-
istrative staff of the local Board of
Education on Wednesday. On Fri-
day, Oct. 14, the station will telecast
the first of its in-school programs,
starting at 2 p.m.
The preview, to be produced via
closed circuit, will utilize six large
TV screens lent by RCA Victor to
WFIL-TV for the demonstration. At
present s i x Philadelphia public
schools are equipped with video re-
ceivers. Fifty additional sets will be
lent by RCA Victor and the Philco
Corp. for use during the 1949-1950
school year.
Friday's preview will consist of
two programs — "Your Philadelphia."
a civic series, and "Science is Fun,"
which features actual scientific dem-
onstrations.
Three Sponsors Sign
For Vanity Fair Show
Three Weintraub agency accounts
— Seeman Brothers (Air Wick),
Maiden Form Brassieres and Robe-
son Cutlery — have signed with CBS
for 10-minute segments of Dorothy
Doan's "Vanity Fair," daytime wo-
men's show, on WCBS-TV, New
York; WCAU-TV, Philadelphia, and
WOIC. Washington, beginning Oct.
17. Seeman and Maiden Form will
participate Mondays, Wednesdays
and Fridays, and Robeson Tuesdays
and Thursdays.
T)ke
BING CROSBY
SHOW FOR
CHESTERFIELD
Every Wednesday Night Over CBS Network
FOR
-Minute M,aid Jredlt 3rozen Orange fruice
CBS Network
DAYTIME LISTENING-MONDAY THROUGH FRIDAY
Produced by
Bing Crosby Enterprises
I w
The National Daily Newspaper of Commercial Radio and Television
VOL. 49, NO. 8
NEW YORK. THURSDAY, OCTOBER 13. 1949
TEN CENTS
ADVERTISING OUTLOOK REPORTED GOOD
NARBA Meets Again
After Holiday Recess
Montreal — Scheduled formal
meetings of the North American
Regional Broadcasting Agreement
Conference were cancelled Monday
to let delegates participate in Cana-
da's national Thanksgiving Day
celebrations.
Rosel H. Hyde, chairman of the
United States delegation and mem-
ber of the FCC said, "We decided
to cancel formal meetings in honor
of the Canadian holiday but a
few technical groups carried on with
(Continued on Page 5)
Flanagan To Plug Radio
In Augusta, Me., Speech
Augusta, Me. — T. F. Flanagan,
managing director of the National
Assn. of Radio Station Representa-
tives, will appear before the Maine
Development Commission today for
the purpose of presenting "the ad-
vantages" of spot radio for adver-
tising this state's recreational fa-
cilities.
The Commission is a governor-
appointed body whose function it
is to publicize the State of Maine
as the "vacation land" of the United
States.
McCann-Erickson Names
Wolfe To The Copy Post
Charles Hull Wolfe has been
named director of radio and televi-
sion copy for McCann-Erickson, Inc.
He was formerly assistant direc-
tor of BBD&O's copy department
and diiector of the agency's radio-
video testing bureau. He is the
author of the recently-published
book, "Modern Radio Advertising."
Mass Appeal
A rebroadcast Monday over
WNYC. New York, of a talk on
"How To Live a Hundred Years
Happily" drew one of the big-
gest mail responses in the history
of the city-owned station. The
talk was originally made by Dr.
John A. Schindler of Monroe.
Wis., over WHA, Madison, and
recorded for distribution to other
non-commercial stations.
From A To Z
Four hundred members of
Congress have accepted invita-
tions from RCA to attend the
color TV demonstrations this
week at the Washington Hotel.
The legislators have been invited
alphabetically. Those from "A
to K" will view the TV showing
today and the "K to Z" group
will attend tomorrow. On Tues-
day top government executives
including members of the Cabi-
net and the United States Sup-
reme Court attended the showing.
TV Parleys Soon
Aim Of N. Y. AFRA
With or without the participation
of the West Coast talent unions,
AFRA and the other eastern mem-
bers of the 4-A's are pushing to-
ward the inauguration this season
of negotiations for a TV talent scale.
This was indicated by an editorial
in the current issue of "Stand By!"
official organ of the AFRA New
York local.
"There is less time than ever for
(Continued on Page 7)
Bess Named Vice-Prexy
Of WPAT In Paterson
Herman Bess, formerly general
manager of WLIB, has been named
vice-president in charge of sales and
programming for WPAT. Paterson,
N. J., Dow H. Drukker, Jr., presi-
dent of the North Jersey Broadcast-
ing Company, announced yesterday.
Bess will work with James V. Cos-
(Continued on Page 5)
ANA Survey Reveals Budget Increases
In Several Fields; Researcher Cites
Radio's Importance As Medium
Infer-Amer. Group
Board Meets Friday
The three-day meeting of the
board of directors of the Inter-
American Association of Broadcast-
ers (AIR) will get under way to-
morrow at the Waldorf-Astoria
Hotel with three main points on the
agenda: the selection of a site for
the AIR's next general assembly;
the reading of a report by Lorenzo
Balerio Sicco of Uruguay on his
Latin American tour, and a discus-
(Conrinued on Page 2)
Paley Going To Coast
For CBS Conferences
Hollywood — William S. Paley,
chairman of the board of CBS, will
arrive in Hollywood on next Mon-
day for two weeks of conferences at
Columbia Square headquarters of
the network. While here he will
(Continued on Page 5)
NAB Issues Fourth
Engineering Handbook
The fourth and greatly enlarged
edition of the NAB's Engineering
Handbook has been mailed to all
member stations.
A second mailing to engineers and
(Continued on Page 5)
High Court Upholds Judge
In KFI 'Discrimination9 Case
Washington Bureau of RADIO DAILY
Washington — The Supreme Court
has upheld the right of a trial judge
to grant favors regarding trial cov-
erage to one broadcaster which he
did not grant to another. The Court
refused to review the complaint of
KFI, Los Angeles, that Orange
County, Calif., Superior Court Judge
Kenneth E. Morrison had "with in-
tentional, purposeful discrimination"
granted KVOE, Santa Ana, exclu-
sive rights to broadcast the verdict
in the famed Overall trial.
KFI had complained in a brief
which termed the Morrison conduct
a threat to press freedom that after
it was denied permission to broad-
cast from the courtroom and told in-
stead it could set up a microphone
on a bridge connecting the court-
house with an adjacent building
that "simultaneously with the read-
' Continued on Page 3)
Most national advertisers
will maintain their advertising
budgets for next year at 1949
levels, and some will increase
their budgets to meet stronger
competition, according to a re-
port oa Monday at the opening
of the ANA's 40th annual
meeting, held at the Waldorf-
Astoria, New York. These fig-
(Continued on Page 8)
ABC Sales Executives
Given New Web Posts
Harold B. Day, formerly coopera-
tive program sales manager for
ABC, has been named to the newly
created post of director of radio and
television sales development with
the ABC Spot Sales Department and
Ludwig W. Simmel, who has been
business manager of the network's
Cooperative Program Department,
has been named manager of ABC's
Cooperative Program Department.
The realignment of executive
(Continued on Page 5)
'Sam Spade/ 'Whistler'
Lead Pacific Hoopers
"Adventures of Sam Spade." "The
Whistler," and "Truth or Conse-
quences' ranked one-two-three in
the Pacific Program Hooperatings
for September, just released.
Other leaders, in order, were "Ra-
(Continued on Page 5)
Politically -Minded
A Brooklyn funeral director,
A. R. Hernandez, in the person
of a private citizen, purchased
a series of Spanish-language
spots on WLIB urging New
Yorkers to "do it now! Register
today! Do Not wait for tomorrow!
Persons voting for the first time
will have to pass a mental test.
But do not be afraid of this,"
the mortician advises.
2
RADIO
DAILY
Thursday. October 13, 1949
Vol. 49, No. 8 Thur., Oct. 13, 1949 lOCts.
JOHN W. ALICOATE : : Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher ; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President; Chester B.
Bahn, Vice-President; Charles A. Alicojjte,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily,
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337, 7-6338.
Cable address: Radaily, New York.
WEST COAST OFFICES
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older, Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postomce at New York, N. Y.,
•mder the act of March 3, 1879.
JIHA|CIAL=
NEW YORK STOCK EXCHANGE
Net
High Low Close Chg.
ABC 734 71/2 73/4 + y4
Admiral Corp 263,4 26'/8 26'/8 — %
Am. Tel. & Tel. . . . 1435/8 M3'/2 1435/8 -f l/8
CBS A 233/s 223/8 233/8 + %
CBS B 221/2 221/2 221/2
Philco 31% 31 315/8 _|_ 5/8
Philco pfd. 81 1/2 81 1/2 81 1/2 — Vi
RCA Common 123/8 12l/8 12'/4
Stewart-Warner ... 123/8 12% 123/8 + 1/8
Westinghouse 27% 26l/2 273/8 + 5/8
Westinghouse pfd.. 101 101 101
Zenith Radio 28i/2 28i/4 28Vi + %
NEW YORK CURB EXCHANGE
Nat. Union Radio 2% 23^ 23,4— y8
OVER THE COUNTER
Bid Asked
Stromberg-Carlson 12% 1 3 V2
Wedding Bells
Marcia Durant, narrative script
writer for CBS-TV's "People's Plat-
form," was married to Robert Mc-
Kesson Liles, member of the United
Press city news staff on Friday,
Oct. 7.
Also married this past weekend
were Charlotte Manson of CBS'
"This Is Nora Drake" and Dick
Brown, singer on "Stop the Music."
RCA INSTITUTES, INC.
A Service of
Radio Corporation of America
One of the leading and oldest firhools
of Kadio Technology in America, of-
fers its trained Radio and Television
technicians to the Broadcasting In-
dustry.
Our graduates have
lit Clan* Telephone License.
Address inquiries to
Placement Director
RCA INSTITUTES, Inc.
350 W. 4th St., New York 14, N. Y
Manuals For Contest
On Democracy Out
The Voice of Democracy Com-
mittee has mailed out manuals of
procedures and rules for the (third
annual contest for the best broadcast
scripts by high school students to
all !NAB stations, 28,000 public, pri-
vate and parochial high schools, and
Junior Chamber of Commerce chap-
ters.
The contest, directed by the Com-
mittee of the three sponsors, the
NAB, the RMA and the U. S. Junior
Chamber of Commerce, will be held
as a feature of National Radio and
Television Week, Oct. 30-Nov. 5.
Students in the 10th, 11th and 12th
grades of high school are eligible.
The awards will consist of four
scholarships to the national winners
who write and voice the best radio
scripts on the subject, "I Speak for
Democracy."
NAB member station will receive,
after Oct. 15, special five-minute
transcribed programs, featuring
James Stewart, NAB president
Justin Miller, U. S. Commissioner
of Education, Earl J. McGrath, 1947
contest winner Janet Geister and
1948 contest winner Charles Kuralt,
for scheduling during National Ra-
dio and Television Week as guides
for students competing.
As in previous years, the winners
of the 1949 contest will be given,
in addition to their scholarship
awards, a week in Washington
climaxed by the national awards
luncheon. In the first two years,
awards were made at the luncheon
by former Attorney General Tom C.
Clark, in nation-wide broadcasts.
Contests begin during National
Radio and Television Week in the
high school eliminations, after which
community competitions pick win-
ners to compete by transcription in
the state contests. NAB member
stations transcribe the winning
scripts, in the winners' own voices,
and 'all entries are judged by these
recordings throughout the remainder
of the national contest.
Community winners are to be an-
nounced on Nov. 12, and state win-
ners by Nov. 26. The schedule calls
for the announcement of the four
co-equal national winners on Dec.
15.
The four students will be brought
to Washington for the week of Feb.
20 next year, >and the awards lunch-
eon, attended by national celebrities,
will be held on Washington's birth-
day.
Last year's contest, the second in
the annual series, drew more than
a quarter of a million contestants
in 48 states, the District of Colum-
bia, Alaska, and the Hawaiian
Islands.
Join WFIL Sales Staff
Philadelphia — 'Irving F. Teetsell
and Charles J. Hoban have joined
the sales staff of WFIL, the Phila-
delphia Inquirer station. Teetsell
formerly was with WFPG, Atlantic
City, as sales manager and general
manager. Hoban is a veteran of 30
years in selling, advertising, mer-
chandising, and sales promotion.
Inter-American Group
Board Meets Tomorrow
(Continued from Page 1)
sion on the commercial broadcasting
of government owned and operated
stations.
Scheduled to be present at the
meeting (open only to board mem-
bers), in addition to Balerio, are:
board president Goar Mestre, Emilio
Azcarraga of Mexico, Eneas Mach-
ado de Assis of Brazil and Gilmore
N. Nunn of the Nunn stations in
Kentucky.
19th Year As Sponsor
V. Da Rosa and Sons, extensive
users of Italian-language radio time
throughout the Northeast, are now
going into their nineteenth year of
broadcast on WOV at the same hour
Monday through Saturday — 12:30
to 1:00 p.m. La Rosa are leading
manufacturers of macaroni products,
with plants in Brooklyn, Danielson,
Connecticut, and an ultra modern
establishment under construction in
Philadelphia.
YMCA-Day Show On MBS
The Mutual network on Saturday
will carry from the Hollywood Bowl
in Los Angeles a special half-hour
show planned as a salute to YMCA
Day on that date. Ten thousand
teen-agers will listen to entertain-
ment supplied by radio and screen
stars. The program will be heard
from 2-2:30 p.m., EST.
COmiM and G0ID0
EMILIO AZCARRAGA, director of Radio Pro-
gramas de Mexico, XEW and XEQ, to New
York to attend the meetings of the Inter-
American Broadcasters Association.
CURT ADAMS, station relations representa-
tive for NBC, leaving for Kansas City, where
on Sunday he'll attend the opening ceremonies
of WDAF-TV.
BILL LEONARD, of "This Is New York" on
WCBS, returned Monday from London, where
he spent the week-end gathering material for
his program.
BENEDICT GIMBEL, JR., president and gen-
eral manager of WIP, Philadelphia, on Satur-
day will be in Washington to attend the out-
ing given by the FCC Bar Association at the
estate of Horace Lohnes in Vienna, Va.
JOHNNY OLSEN off for Richmond, Va„ to
broadcast his "Ladies Be Seated" program at
Virginia's first Tobacco Bowl Festival.
CLAUDE H. FRAZIER, commercial manager
of WAGA, Atlanta, is back at the station
following a trip to New York for confabs with
his station reps and with Tom Harker, national
sales manager of the Fort Industry Company.
MADELYN WHITE, of the CBS television
department in New York, vacationing in Mex-
ico City.
BERT LOWN, of Associated Program Service,
back from Dallas and Memphis, where he at-
tended regional meetings of the NAB.
ALFRED E. ANSCOMBE, public relations di-
rector of WKBW, Buffalo, N. Y., is at Long
Beach, Cal., attending the convention of the
Air Reserve Association.
"Hey, Mom,
can I go
Swimming?"-*
That seems to be the question the baby polar bear is
whispering to its mother. The cub is just two months old,
and feels that it's high time to take the first plunge.
Are you ready to plunge into the rich Baltimore market
for profitable sales? There's an easy, economical way to do it,
you know — by advertising on W-I-T-H.
A little bit of money goes a long, long way on W-I-T-H.
For this is the station that delivers more listeners-per-dollar
than any other station in town.
Your Headley-Reed man will glady give you all the dope.
BALTIMORE, MARYLAND
Tom Tinsley, President • Represented by Headley-Reed
Thursday, October 13, 1949
RADIO DAILY
3
KFI Loses Appeal
On 'Discrimination'
(Continued from Page 1)
ing of the verdict a courthouse
janitor, acting under orders of Judge
Morrison, seized KFI's microphone,
thereby preventing the making of a
broadcast, and with the aid of two
deputy sheriffs placed KFI's engi-
neer in restraint."
KFI charges of conspiracy be-
tween the judge and KVOE, and its
suit for $150,000 damages directed
against the judge, were thrown out
in District Court in Los Angeles and
by the Appeals Court. The prime
argument of Judge Morrison was the
traditional right of a judge to control
his court. It was argued that a judge
may properly "decline to give a ra-
dio station coming into the picture
at the close of a trial as convenient
accommodations as one that has
been there the entire time."
KFI argument had been that "the
importance of protecting against this
type of censorship transcends, per-
haps, all other aspects of freedom of
speech and press, for when sources
of news are strangled, the other
freedoms of press, namely the right
to ownership of news and the right
to disseminate news, are of little im-
portance. When sources of news are
dried up, subsequent safeguards but
protect an empty vessel."
New Officers Are Named
At KBUR, Burlington, la.
Burlington, la. — Under a reorgani-
zation of the Burlington Broadcast-
ing Co., operators of KBUR and
KBUR-FM, G. B. McDermott will
become president -as well as general
manager, it was disclosed this week.
McDermott and his associates have
acquired a "substantial" additional
block of stock in the company oper-
ating the station.
Other new officers named in the
stock transfer, which awaits FCC
approval, are Sidney F. Harris,
vice-president; Richard H. Plock,
secretary-treasurer. Directors are
McDermott, Plock, Clarence W.
Moddy, E. C. Cady, Sidney F.
Harris and John P. Harris.
Coast News Editors
Hold Annual Meeting
Hollywood — Radio News Club, a
group composed of local radio writ-
ers, commentators and newscasters,
held its annual election of officers
on Wednesday.
Jim MeNamara, KLAC News
Chief and retiring president of the
organization, announced that the
slate of officers, elected for the
coming year, includes:
President, Al Gordon, News Edi-
tor, KFWB; Vice-President, David
Anderson (NBC) ; Secretary-Trea-
surer, Carroll Sugar; Assistant Sec-
retary, Betty Penny; Board of Di-
rectors: Bob Garred, Clete Roberts,
Jim MeNamara 'and Jack Beck.
Play Series Skeduled
Hartford, Conn.— The Randall Ra-
dio Playhouse will present a series
of three plays over WDRC starting
October 16. The weekly series will
be directed by Carl Beier and will
be broadcast by the station from
10:30 to 11 p.m.
Barrie Joins WFRO
Toledo, O. — Art Barrie has re-
signed as announcer and public re-
lations man for WSPD, Toledo, to
become vice-president and general
manager of WFRO, Fremont, O., in
which he owns an interest. WFRO
now FM, goes AM Nov. 1.
Kelley Now Veepee
St. Petersburg, Fla. — F. J. Kelley
has been appointed vice-president
and general manager of radio sta-
iton WTSP and WTSP-FM. Kelley
was formerly associated with RCA
in its Southwestern Sales Division,
with headquarters in Dallas, Texas.
WSB, first in number of Atlanta listeners
more times than all other stations combined
The relative size of each ear is based
on the latest Hooper Report covering
daytime listening habits in metropolitan
Atlanta. During the three months (June,
July, August,) covered, 48 fifteen-minute
daytime periods were measured.
Of the 48, WSB was first in number
of listeners 29 times. The second station
was first 8 times. The third station was
first 6 times, and the fourth station, first
4 times. There was one tie.
29 to 8 to 6 to 4 — daytime/
This ratio shows a pick up of five firsts
by WSB over the same survey of the
preceding quarter — a gain which becomes
more significant because it occurred dur-
ing the summer months when station
preferences are not influenced by routine
listening habits.
Morning, afternoon or evening, WSB
has ranked an overwhelming first in every
survey ever made in Atlanta by any
accepted authority.
Because of this dominant audience
preference, WSB sponsors consistently
have received unusually profitable returns
on their investments. Let a Petry man
tell you how WSB can serve you.
n In television,
the WSB TV ratio
is 5 to '
WSB
The Voice of the South
WSB, AM and FM, and WSB-TV are owned and operated by The Atlanta Journal, Atlanta, Georgia
RADIO DAILY:
Thursday. October 13, 1949
sun fRflnasco
By NOEL COBBETT
BILL NITFELD, KFRC news edi-
tor, radio's only representative
on the Press Club's Board of Direc-
tors, now is going into his fourth
term.
Shirley Smith at KCBS press has
been upped to the job of promotion
writer.
Jules Dundes, director of sales and
advertising for KCB.S, is touring
Chicago, New York and other East-
ern cities.
Kay Mulvihill is now in charge of
promotional activities for KSFO-
KPIX. She succeeds Ellen Stern who
has left for her New York home.
Former Bay Area disc jockey Bill
Baldwin had to desert his San Fran-
cisco home for Hollywood before he
could get a job as hotel clerk at the
(local) St. Francis Hotel. Of course
it's in a movie; "Dead on Arrival."
Bill was around this week to tell
friends his good luck in catching the
announcerial spot on the Edgar
Bergen Show.
Another KSFO disc jockey, Arch
LeRoux is now cutting records un-
der the Frisco Label. Current re-
leases are Edna Fischer's "A Small
World" and Bill Anson' "I've Got a
Picture Without a Frame."
Mel Venter is now emceeing "Tel-
lotest" for 6:30 p.m., release to the
Don Lee Coast Network. Show is of
quiz variety.
Reports from retailers, compiled
by the Northern California Electri-
cal Bureau are that there are over
12,000 TV sets in the Bay Area.
Other predictions among radio-TV
circles are that there will be four
times that many by the end of the
year.
First fashion show to be televised
in the Bay Area will be seen over
KGO-TV when Livingstone Broth-
ers puts on Delta Gamma Sorority's
annual fashion show at the Palace
Hotel. Evangeline Baker will do the
fashion commentary.
New TV Package Planned
Hollywood — Deal is in the making
between William Gargan and Ralph
Bellamy for them to co-star in a
new TV package, "The Brain."
Gargan has readied the program
which deals with case histories of
people who met their death through
capital punishment. Bellamy would
be the narrator for the series. Gar-
gan headquarters in New York for
his radio-TV starrer, "Martin Kane,
Private Eye," and Bellamy head-
quarters there for his starring role
in "The Detective Story."
AC-DC Transcription Players
Tape, Wire, Disc Recorders
Sales — Rentals — Service
MILLS RECORDING CO.
161 N. Michigan Ave.
Chicago, III. De 2-4117
H indy City Wordaye. . . .'
• • • Du Mont's new Chi. sales office is now located at 135
S. La Salle Street (Room 1256) with Gil Berry in charge. . . . Lawyer Jonn
Moser will be passing out cigars in about three weeks. With two boys
already in the Moser clan. John hopes the next oif-
ChiCCtgO spring is a gal. . . . John's partner, Tom Compere,
still stiff from his military workout at the National
Guard encampment at Camp McCoy, Wisconsin where he is a high
muck-a-muck. . . . ABC legal big-shots arriving in town Thursday for the
National Labor Relations Board Hearings to be held at the Midland
Building in the NABET-IATSE controversy. Both unions want jurisdiction
over the web's engineers.
U tt ft ix
• • • All TV set manufacturers are allocating sets for the
coming Christmas buying season. And they all admit that they
have to recognize the fact that selling TV sets is about 'an 8 or i)
month job. Viewers just won't do any set buying in the summer
months. . . . That new rectangular TV tube which Owens-Dlinois
announced last week was first reported in this column several
months ago. . . . Thirty-seven set manufacturers were represented
at big Television Show at the Coliseum, which ended a record-
breaking engagement at the Coliseum Sunday night. Art Holland,
who promoted the deal, tells us the attendance was 155,000 —
almost double last year's! The big draw this year, of course, was
Eddie Cantor.
it iwr it it
• • • Doctor Herold C. Hunt, general superintendent of the Chi.
Public Schools, will be host at the 13th annual School Broadcast Con-
ference which will be held here at the Sherman Hotel for three days
starting next Tuesday. . . . Doctor Benjamin Fine, education editor ol
"The New York Times" will be the speaker at the conference's luncheon
next Wednesday. . . . Dr. Hunt says he expects a record-breaking at-
tendance with educators interested in radio coming here from all over
the country. . . . George Couper, Jr., has resigned as account executive
at Simmonds & Simmonds, to accept a similar post with Robert Race
& Associates. . . . Big shake-up at local FM station WMOR. Ralph
Wood, war veteran who was one of the guiding lights in the formation
of the FM outlet, has resigned as president and is taking 45 days leave
of absence to sell FM transit radio. New prexy is Bernard I. Miller, of
the Bache and Co., stockbroker's firm. Man behind the throne is Res-
tauratuer Dario L. Toffenetti, head of the restaurant chain bearing his
name. He's chairman of the board. Other officers elected at the annual
board meeting last week were: Jules Pewowar, "Dynamo Dave" Edelson,
Herb Kraus and Dave Pivan, vice-presidents; Stephen B. Wood, secretary,
and John Malasky. treasurer. In addition to chairman Toffenetti other
board members elected were: Morris Alexander. M. W. Kutchins, Marsh
Ray and Stephen Wood.
it it it it
• • • Standard Oil Company kicking off their new Wayne
King TV show over a mid-west NBC hook-up in fine style. After
an excellent dinner at the Merchant's and Manufacturer's Club
in the Merchandise Mart, trade-press reporters viewed the open-
ing show in the swank client's conference room at NBC. Wesley
Nunn, advertising manager for McCann-Erickson, Inc., gave a
short talk welcoming guests to the show as did Wayne King,
Nancy Evans and several others. King is still one of the "kings"
of "show-business" as his clickeroo opening TV show proved.
it it it it
AGENCIES
McCANN-ERICKSON, INC.. has
named James MacDonald, for-
mer CBS and Toni Company publi-
cist, as manager of radio and televi-
sion publicity. MacDonald was for-
merly director of Radio HBI, which
was the New York house agency for
the Toni Company of Chicago. Prior
to that he worked with the Benja-
min Sonnenberg public relations
agency on the Toni Company and
Phillip Morris Company accounts,
also as a CBS publicist.
BOB WAHL, WFIL-TV producer-
director and director of television
for the Theater Arts Institute of
Philadelphia, has been named to the
radio-television department of Gray
& Rogers, Philadelphia advertising
agency. For a year after he was
mustered out of the Army, Wahl
was a public relations representa-
tive for the Sherwin-Williams Com-
pany, Cleveland, Ohio. In 1948, he
joined the staff of WFIL-TV, where
during the last 15 months he has
supervised-sponsored studio produc-
tions. He held the Theater Arts In-
stitute faculty post at the same time.
FRED W. AMEND CO., Danville,
111., manufacturers of "Chuckles,"
candy confections, and extensive ra-
dio advertisers, have engaged Leo
Burnett Co., Inc., Chicago, as their
advertising agency. Owen Smith is
the account executive. Smith told
Radio Daily that no radio or TV
plans have been formulated to date,
although an extensive ad campaign
will definitely be utilized in the for-
mer medium.
GREY ADVERTISING has been
appointed by Textron, Inc., for its
Nashua Mills division and its new
Poses subsidiary, effective Jan. 1.
HOWARD SELGER has joined
the promotion staff of Petry & Co.,
Inc., New York.
WEVD
117-119 W 46 SL
HENRY GREENFIELD, Mg. Director N.Y.19
Thursday. October 13. 1949
RADIO DAILY
5
NARBA Meets Again
After Holiday Recess
(Continued from Page 1)
informal talks." Private general
meetings resumed yesterday.
The conference, representing
seven countries in North America,
has been in progress for the last
few weeks 'and is expected to con-
tinue for another month. Meetings
are being held in the Windsor Hotel.
Government representatives par-
ticipating in the conference include
delegates from Canada, United
States, Mexico, Cuba, Dominican
Republic, Haiti and the Bahamas.
As announced earlier, the Mexico
delegation is not expected to reach
Montreal until later this week.
Coco-Cola Buys Alaska
For Its "McCarthy" Show
The Coca-Cola Company has ex-
panded its sponsorship of the
"Charlie McCarthy" show on CBS
to include the four stations of the
Alaska Broadcasting Co.; KFQD,
Anchorage; KFRB, Fairbanks;
KINY, Juneau, and KTKN, Ketchi-
kan, all in Alaska.
The 52-week contract, which be-
came effective on the same day the
CBS deal went into operation (Oct.
2) , involves approximately $12,000
in billings to the four stations.
'Sam Spade/ 'Whistler'
Lead Pacific Hoopers
(Continued from Page 1)
dio Theater," "FBI in Peace and
War," "Crime Photographer," "My
Friend Irma," "Curtain Time," "Let
George Do It," and "Inner Sanctum."
The average evening sets-in-use
figure of 31.1 was up 1.9 from the
August report, and up 3.3 from that
of a year ago. The average evening
radio of 6.6 was up .5 from the last
report, and up .4 from last year's
figure.
Bess Named Vice-Prexy
Of WPAT In Paterson
(Continued from Page 1)
man, general manager, in expanding
the services of the station, which
will transmit a 5,000-watt signal and
operate on a 24-hour basis on or
about November 15. The North Jer-
sey Broadcasting Company also op-
erates an FM station, WPAT-FM,
with a transmitter atop Garret
Mountain.
Start Shooting Soon
Hollywood — Robert Stillman will
start shooting on "Queen for a Day,"
based upon the radio program, late
in December with the picture as the
first of three he will produce on his
own. Stillman, who acquired screen
rights from Raymond R. Morgan Co.,
plans to use the program as a frame-
work for an adult and novel story.
NAB Issues Fourth
Engineering Handbook
(Continued from Page 1)
other paid subscribers of the book
is now under way. The book of
nearly 700 pages contains FCC rules
and regulations, standards of good
engineering practice, design data,
special articles 'and general infor-
mation on AM and FM radio, tele-
vision and audio engineering.
It is bound in a gold-embossed
post binder and completely cata-
logued. The binder is capable of ex-
pansion to a four-inch thickness to
receive later additions and expan-
sions of material already included.
The fourth edition of the Hand-
book has been in preparation for
the past two years, under the direct
supervision of Neal McNaughten,
NAB Engineering Department di-
rector. The project was begun by
his predecessor, Royal V. Howard.
The book is sold at $17.50 to en-
gineers not associated with NAB
member stations, or to stations
wishing extra copies. It is supplied
free of charge to NAB members.
Paley Going To Coast
For CBS Conferences
(Continued from Page 1)
confer with Howard S. Meighan,
vice-president and general execu-
tive; Harry Ackerman, vice-presi-
dent and director of network radio
and television programs in Holly-
wood; A. E. Joscelyn, director of
ABC Sales Executives
Given New Web Posts
(Continued from Page 1)
duties in these two departments an-
nounced by Murray Grabhorn, ABC
vice-president and manager of own-
ed and operated stations for the net-
work, represents a step forward by
the network to coordinate these op-
erations and increase efficiency of
internal operations with a view to
providing faster special services for
advertisers and agencies.
Under the realignment, which is
effective at once, Frank Atkinson,
formerly sales service manager of
network's cooperative program sales
department, is named assistant to
the manager of the cooperative pro-
gram department and Tom Black,
who has been manager of sales de-
partment of ABC spot sales, be-
comes manager of radio sales devel-
opment in this department.
Buys Cisco Kid Series
Frederic W. Ziv Company have
announced the sale of the "Cisco
Kid" transcribed series to the Cole
Baking Company, Bluefield, West
Virginia. The company plans to
cover five West Virginia markets
and will select the stations in the
near future.
coast CBS operations and Merle
S. Jones, general manager of KNX
and the Columbia Pacific network.
PLEASE...
More people watched the Brooklyn Dodger night games on WOR-tv, channel 9,
during the September period covered by Pulse, Inc.'s television report, than those who watched the
games on any other New York television station.
In fact, during the time when all three major television stations carried the games,
WOR-tv averaged a 9.4 rating; the other two stations - an 8.8 and a 4.0.
THE POINT? Do you, sir, have some television shows
on which you'd like to graft bumper ratings? We can talk to
you now and televise your shows beginning today.
our address is
WORand
WOR-tv
at 1440 Broadway, in New York
6
RADIO DAILY
Thursday, October 13, 1949
PLUG TU n E 5
On Records and Transcriptions
TELL ME WHY
RYTVOC, Inc.
1585 Broadway New York 19, N. Y.
WHERE ARE
YOU BLUE EYES?
Recorded on RCA-Victor #25-1134
KNICKERBOCKER MUSIC PUB. INC.
1619 Broadway New York, N. Y.
You'll LUV this novelty!
IT MUST BE L U V
MANOR MUSIC COMPANY
1619 Broadway New York City
II
Nothing Can Stop This!
FOREVER WITH YOU"
by the writer of "My Happiness"
FORSTER MUSIC PUB., INC.
1619 Broadway, New York 19, N. Y.
216 S. Wabash Avenue, Chicago 4, III.
A HIT Is Born!
"BLUE FOR A BOY-
PINK FOR A GIRL"
Vaughn Monroe on RCA-Victor
Al Gallico Music Co. Inc.
501 Madison Ave., New York, N. Y.
Terrific in England!
"IN A SHADY NOOK"
(By A Babbling Brook)
STASNY MUSIC CO.
1619 BROADWAY NEW YORK CITY
THROUGH A LONG
AND SLEEPLESS NIGHT
From 20th Century-Fox's
"COME TO THE STABLE"
recorded by
ALAN DALE Hi-Tone
VIC DAMON E Mercury
EDDY DUCHIN Harmony
BILL FARRELL M-G-M
PECCY LEE Capitol
VERA LYNN London
DINAH SHORE Columbia
CLAUDE THORNHILL Victor
MILLER MUSIC CORPORATION
WORDS am> MUSIC
By PINKY HERMAN
• • • TIN PAN ALLEY OOPS:— Fred Fisher Music Co. is the
publisher of live songs, ieatured in the 20th Century-Fox musical, "Oh
You Beautiful Doll," which will preem Thanksgiving Day at the Roxy
in Gotham. . . . songs are "There's A Broken Heart for Every Light On
Broadway," (originally published by Feist in 1915 and re-acquired by
Fisher in 1943), "Who Paid The Rent For Mrs. Rip Van Winkle," "Daddy
You've Been A Mother To Me," "Dardenella," and "Chicago," all co-
written by Fred Fisher, on whose life the picture is based. ... • Leeds
Music starting to click with "The Last Mile Home," penned by Walter
Kent and Milton Farrar. ... • Herb Hood, former contactman at
Miller Music has moved his descriptive adjectives to Mills Music. . . .
(you know, 'terrific, sensational, collossal' songs.) ... • Eddie Forman,
scripter for Abbott & Costello in town on a TV deal. . . . advises us
that Lou has shelved about forty pounds and is now in the pink. . . .
won't get back into action, however, until January when A & C return
to the Universal lot to make "Abbott & Costello Meet Hopalong Cassidy."
... • A sponsor is ready to talk turkey with the producers of Paul
Tripp's CBS-TVehicle, "Mr. I. Magination." . . . Incidentally Ray Carter's
original music for this series, likewise sounds imaginative and im-
pressive. ... • Frances Schillinger, widow of the great music teacher,
will soon have her tome, "Joseph Schillinger Memoirs" published by
Greenberg Publishers. . . . book, written in a light vein, is full of
anecdotes, and incidents in the lives of top-flight musicians, arrangers
and musical conductors.
ft ft ft ft
• • • For the seven years that Ed Weber has managed the
"Can You Top This?" quartet of comics, he's never missed a
single broadcast from 'Oct. 1, 1942 to now; he's been in the control
room for 677 consecutive shows. ... • A producer of a forth-
coming Broadway musical is dangling the singing lead at Warren
Hull, emcee of the CBSaturday program, "Mother Knows Best."
... # Bill Putnam, prexy of Universal Records and Hal Tate
have written a commercial ballad, "My Diary Of Broken Dreams"
which was recorded by Frann Weigle, Chicago deejay. . . . the
platter is getting lots of attention and London records seems to
have the inside track for the master. . . . • Caught Clara
Cedrone and the Meigs Boy wowing the cash customers at the
bar of one Fifth Avenue. ... a natural for TV, for originality,
harmony and rhythms. ... • Movietone Music reviving "You're
My Thrill," written by Sidney Claire and Jay Gorney and origi-
nally published in 1933. . . . number is getting a big play and
promises to repeat its earlier success.
ft ft ft ft
• • • Leo Edwards and his nephew Jack Edwards, have col-
labbed on a singable number, "Same Old Crowd," Just recorded by
Ted Steele on Columbia. . . . song remains in the family, published by
Edwards Music. ... • Howcome TV execs don't latch onto the Jesters
for a series? . . . this trio's radio artistry has been big time since they
hit the big apple from WTIC back in the thirties. ... • ABChieftains
plenty excited about "The Pop Shop" new TV series written, produced
and directed by Pembroke Davenport, musical director of "Kiss Me
Kate." ... • Lewis Music starting on a slow ballad, "If I Give You
My Love," penned by Ivory Joe Hunter and Herb Leighton.
ft ft ft ft
• • • ON AND OFF THE RECORD: — In our estimation,
Bill Gale's version of "Hop Scotch Polka" on Columbia, is the
best of the lot. . . . with a real bagpipe taking several solos plus
Gwen Davies' burry vocals this waxing is the McCoy. . . . flip is
a waltz, "I Knew From The Start." Deejays will use both sides
pahlenty. . . . # Kelvin Keech's Saturday morning platter
ABOhatter makes for delightful listenin. ... • MGM has a hit
item in Kate Smith's latest waxing in which she pairs two oldies,
"Please Don't Talk About Me When I'm Gone" and "I Only
Have Eyes For You." . . . Jack Miller's band provides velvet
musical backdrop.
PLUG TUn ES
I'LL KEEP THE LOVELIGHT BURfllflG
(In My Heart)
LAUREL MUSIC CO.
1619 Broadwoy New York City
THE WEDDING OF
LILLI MARLENE
LEEDS MUSIC CORPORATION
Making Our Debut With A Hit!
"A NEW SHADE OF BLUES"
MAYPOLE MUSIC CO.
22 F. 67th St. New York City
Phone: REgent 7-4477
I WISH I KNEW
Should step right out in front —
Just recorded for RCA-VICTOR
by DOLPH HEWITT
ADAMS, VEE & ABBOTT, Inc.
216 S. Wabash Ave. Chicago 4, III.
My Heart Goes With You
by Thomas G. Meehon
— ♦ ♦ —
JAMES MUSIC, Inc.
1650 Broadway Room 709 N. Y. C.
Brand New Novelty!
"If I Had A
Million Dollars"
(I Would Give It All to You)
TONY PASTOR'S
Sensational COLUMBIA Record
#38577
RYTVOC, Inc.
1585 Broadway New York 19, N. Y.
„ Section of RADIO DAILY. Thursday, October 13, 1949 — TELEVISION DAILY is fully protected by register and copyright
RCA'S COLOR-VIDEO CRITICIZED
TELE TOPICS
VA/OR-TV, New York's seventh and, it
* ™ appear?, last video station, went on
the air Tuesday night, and on the basis of
the latter half of its two-hour lineup the
outlet has a great deal to learn before
it can match the programming and pro-
duction ability of its competitors. Even if
one were to discount the apparent techni-
cal difficulties, the debut was far from
auspicious. . . . Jack Creamer's "Handy
Man" show, which occupied the 8-8:30
slot, could be a fine show — for daytime.
It is loaded with useful household informa-
tion, very ably demonstrated by Creamer,
and is exceptionally interesting to all
homemakers. It should, however, be aired
at a much earlier hour and cut to 15 min-
utes, three or even five days a week. . . .
This was followed by a half hour of com-
plete boredom called "The Barry Gray
Show." Gray, a disc jockey, interviewed
several show-business personalities about
their respective careers. It was, as they
say, a big nothing. . . . Welcome to the
air, WOR-TV. Your parents have done
well in radio, and if you forget most of
the program patterns that WOR has
learned in 27 years on the air, you'll suc-
ceed in video.
•
r\EAL FOR ADMIRAL sponsorship of
*~ "Lights Out" on NBC is about to be
closed and web is now in the process of
clearing time for the show. . . . Lucky
Strike planning a return to nighttime tele,
has auditioned virtually every show the
webs have to offer. Decision may be forth-
coming next week. . . . Larry Wynn, vice-
president of International Trans-Video, is
working on radio-tele plans for Bob Wag-
ner, Jr.'s campaign for Manhattan boro
prexy. ... Ian Smith, Kenyon Cr Eckhardt
account exec, on Ford, was pressed into
service last week-end on the Ford Theater
preem. Director Marc Daniels needed an
extra to sit in the lounge of the "20th
Century" for atmosphere. Smith volun-
teered and read a magazine throughout
the show. This was his second appearance
on the program. Last season he sat in a
theatrical waiting room on "Joy To the
World."
•
TRI-MOUNT CLOTHES will drop hypno-
tist Polgar's show on CBS Oct. 21 be-
cause it wants to expand the stanza to a
half-hour and CBS can't clear the time.
. . . Milton Berle will guest on the Ches-
terfield Supper Club in the show's NBC-
TV debut Sunday. . . . "Roar of the Rails"
returns to CBS Oct. 24 in the Monday,
7-7:15 time spot. Produced by Ray Nelson,
show is sponsored by A. C. Gilbert Co.
through Charles W. Hoyt agency. It will
be carried by 17 stations. ... If our
memory is correct, sign-off of "Kukla, Fran
and Ollie" Monday nite was the first time
Burr Tillstrom was seen live on the pro-
gram.
Dr. Goldmark Says That Full Evaluation Of System
Requires Test Under Normal Operating Conditions;
Dr. DeForest Calls Demonstration 'Very Impressive'
Washington Bureau of RADIO DAILY
Washington — As the FCC resumed
hearing testimony on color TV Tues-
day, Dr Peter Goldmark, of CBS,
testified that the RCA color system —
demonstrated to the Commission
and press on Monday — "has such
serious problems as to both system
and apparatus that there is grave
doubt that it will ever emerge from
the laboratory." He described as of
poor quality the color fidelity 'de-
finition and registration of the RCA
system' and said it was lacking in
the complete compatibility claimed
for the system by RCA.
.On the other hand, Dr. Lee De-
Forest, pioneer in TV 'and other op-
tical developments, reported that he
found the RCA demonstration "very
impressive." Engineers have defi-
nitely solved the problem of com-
patibility, he said — "which economi-
cally and practically is the control-
ling factor in the introduction of an
adequate color TV system."
Dr. DeForest added that he agrees
with the RCA research chief E. W.
Engstrom "that much work is still
to be done."
Emphasizing that the tests yester-
day were "too condensed to permit
of quantitative analysis," Dr. Gold-
mark recommended that they be
"repeated in a way which will per-
mit of actual measurement of the
performance."
"Adequate information to the RCA
system," he pointed out, "can only
be developed during an extensive
series of tests in which detailed ob-
servation and frequent measure-
ment are provided for, and in which
normal operating conditions at both
pickup and receiver exist."
Consequently he offered the fol-
lowing as only "partial comments"
and not as a complete evaluation.
Color Fidelity. When standard
black and white signals were broad-
cast, be said, marked differences
were noticeable in the colors of the
images on the various RCA color
receivers.
Registration. In the morning dem-
onstration, all the RCA color re-
ceivers were out of registry, Dr.
Goldmark said. ... In fact, the soft-
ness of the pictures tended to mini-
mize the misregistration.
This same fault of misregistration,
he added, was obvious when the
male singer was seen on the 16-inch
receiver in the studio.
Definition. Dr. Goldmark said he
found "a most serious lack of geo-
metrical resolution and crispness on
every one of the color receivers in
operation."
Compatibility. Dr. Goldmark
pointed out that in the morning
dem jnstration, when a standard
black-and-white signal was trans-
mitted, the color receivers, instead
of producing black-and-white pic-
tures, produced instead pictures
which were colored in a range from
green and orange to purple and
green, pink and purple, all-green or
all-orange.
TVAdvtg. At "Payoff Point,"
Weaver Tells ANA Conclave
S. L. Weaver, NBC vice-president
in charge of tele, yesterday told the
convention of the Association of
National Advertisers that video has
reached the "payoff point." Not
only has that point been reached,
he said, "but it is later than some
of you gentlemen think."
"While there may remain a place
for all media in the years to come,
there is one instrument that is far
bigger than advertising and that is
television," Weaver said. "It will
play a tremendous part in cutting
the costs of distribution down, once
it begins to attract money spent
not only in less productive media,
but in sales and promotion work
that can be eliminated as a result
of greater consumer preference de-
veloped by national advertising. . . .
"If you have a campaign on tele-
vision, >a program, or series, or spot
campaign, with advertising that has
any bite at all in it, you are reach-
ing virtually all sets."
He said that radio is complemen-
tary to TV. The fact that radio and
video circulation is unduplicated
means that an advertiser can reach
95 per cent of American homes in
all groups in all areas through radio
and TV, even though the latter
represents only a few per cent.
"As the years go on, the fact will
remain that television on top of
radio will add up to 95 per cent of
all homes unduplicated and whether
the TV figure goes to 30 per cent or
40 per cent or 50 per cent in the
next five years, the end figure 95
per cent stays the same.
TV Parleys Soon
Aim Of N. Y. AFRA
(Continued from Page 1)
delay," the editorial said. "Reports
reach AFRA from its own members
of excessive hours of rehearsal, ex-
hausting working conditions, fees
which tear down the standards for
artists' compensation which this and
other unions have been so long in
building up," it said also.
Referring to last week's meetings
of the 4-A unions, "Stand By!" said:
"If differences of opinion still persist
after the meetings, it seems likely
that those unions which do agree
may proceed to take long overdue
action to protect their members who
are increasingly employed in televi-
sion. On the other hand, there are
many hopeful elements in the situ-
ation. Not the least of these is that
AFRA, our own union, is exerting
its full influence toward the end
that television negotiations may be
begun this season."
New WFIL-TV Transmitter
Philadelphia— WFIL-TV last week
dedicated its new transmitting plant
utilizing maximum power permitted
by the FCC, and covering an esti-
mated 4.250,000 persons in this area.
Five - bay superturnstile antenna
towers 909 feet above mean sea
level.
WCAU-TV Sells "Court"
Philadelphia — "Court Is In Ses-
sion." weekly hour-long program
originating from City Hall court
rooms will be sponsored by the
Pennsylvania Co. for Banking and
Trusts over WCAU-TV beginning
Oct. 15. N. W. Ayer is the agency.
"Fully Compatible"
Because the RCA color demon-
stration in Washington ran over-
lime Monday night, the "Kukla.
Fran and Ollie" show went out
over 1400 miles of coaxial cable
and into the homes of TV owners
tuned to NBC through the color
cameras. It was discovered at
the last minute that black and
white cameras had not been
warmed up, so the decision was
to send the show out in color.
It was received in black and
white, fully compatible. Even
A. T. & T.. which runs the coaxial
cables, didn't know until later
thai it had had a different type of
transmission.
RADIO DAILY
Thursday. October 13, 1949
COAST-TO- COAST
Father McCauley On WMAL
Washington, D. C— During the
month of October "The Hour of
Faith" radio program will originate
in part from the studios of WMAL.
The broadcasts, heard Sundays from
11:30 to 12 noon, will consist of a
sermon and a story by the Reverend
Vincent J. McCauley, Supervisor of
the Holy Cross Foreign Missions
Seminary in Washington. Father
McCauley's general topic for the
month is "Unseen Army."
Polio Pledges Top $1,500
A total of $1,529.50 was pledged
on 'a one and one-half hour special
polio program broadcast over KSDN
Monday night. Members of the
Brown county polio committee sig-
nified they were well pleased with
the results but pointed out that it
will be necessary to raise about
$3,500 more to care for victims of
the 1949 outbreak.
Schedule Changes On WWSW
Pittsburgh, Pa— WWSW will turn
over the 8: 00 to 8: 15 spot Saturday
evenings during the football season.
Football scores of Friday night and
Saturday afternoon games will be
aired, with appropriate college
march music to heighten the spirit
of the season. The series, to be titled
"Football Final," will continue
through the gridiron months.
Tobacco Auctioneer Returns
Greensboro, N. C. — For the first
time in twenty years the chant of
the "tobacco auctioneer" has return-
ed. Reopening of the "Old Belt"
market was highlighted by station
WCOG when microphones followed
the spirited action of the farmers,
buyers, sellers and visitors as 283,138
pounds of tobacco tumbled under
the auctioneer's hammer to the tune
of $51.22 per hundred weight.
Westover Announces New Program
Pittsburgh, Pa. — Jim Westover has
been selected as the announcer for
the new KDKA program, "Ameri-
cans, Speak Up!," heard every Sat-
urday night at 6: 15. The program
features Bill Slater in a series of in-
terviews with outstanding national
leaders.
New College Series
Hartford, Conn. — A weekly series
of programs, arranged by the staff
of Trinity, will start over WDRC in
October. The Sunday 12:45 p.m.
period has been set aside for the
college series.
National Advertising Budgets
Will Hold In '50, Says ANA
(Continued
ures, based on replies to a survey by
364 of the ANA's 502 members,
were interpreted by observers as in-
dicating a more optimistic outlook
than shown by a similar survey last
spring. The findings were reported
by John F. Kurie, the Association's
vice president for media and re-
search.
Kurie said the survey disclosed a
tendency toward increased adver-
tising budgets primarily in five
fields — beer and liquor, office equip-
ment, business and finance, gas and
oil, and food and groceries. He
summarized the survey's findings in
the following table:
More Same Less
Beer and liquor 77 23 0
Office equipment 64 27 9
Business and finance .... 60 40 0
Gas and oil '58 33 8
Food and groceries 50 45 0
Industrial 42 47 11
Soft drinks 25 75 0
Brag's and cosmetics 25 54 18
Automotive and accessories .11 78 0
Household equip. & appli. ..10 56 22
Textiles 17 68 25
Apparel 20 50 20
Building- and Agriculture ..43 14 43
Stresses Importance of Radio
Hugh Beville, director of research
for NBC, told the ANA conferees on
Tuesday that "no mass market can
afford to pass up radio or even for
the next decade as its basic medium
for reaching mass markets."
"Since the war," he pointed out,
"the American people have pur-
chased 44,000,000 new radios, which
is more than enough to equip every-
one of the nation's families with a
new receiver. Another way to mea-
sure the post-war growth of radio
is to compare it with other media.
Between 1946 and '49, according to
Hooper and Nielsen ratings, the in-
crease in radio families has exceed-
ed the circulation growth of all
daily newspapers."
Elect Officers
At the Association's annual elec-
tions on Tuesday afternoon, W. B.
Potter, director of advertising oper-
ations for the Eastman Kodak Co.,
from Page 1 )
was named chairman of the board.
He succeeds William N. Connolly,
advertising director of S. C. Johnson
& Son. Paul B. West, president of
ANA since 1932, was re-elected for
another term.
Albert B. Brown, vice-president
in charge of advertising for Best
Foods, Inc., was elected ANA vice
chairman. Directors elected for a
three-year term are Howard M.
Chapin, advertising director, Gen-
eral Foods; William M. Stedman,
advertising director, American
Home Products Corp., and L. Rohe
Walter, public relations director, the
Flintkote Co. George A. Percy, ad-
vertising manager, Bauer & Black
Div., the Kendall Co., was re-elec-
ted to the ANA board.
Other speakers at the three-day
conclave, which closed yesterday in-
cluded: Sherwood Dodge, vice-
president of Foote, Cone & Belding;
Samuel Cherr, vice-president of
Young & Rubicam; Howard R.
Bloomquist, advertising manager of
the Toni Co.; Robert T. Browne,
Pillsbury Mills; Grafton B. Perkins,
Jr., Pepsi-Cola Co.; Charles Solo-
mon, American Safety Razor Co.;
Adolph J. Toigo, Wm. Esty Co.; L.
A. Clark, Frigidaire Div., General
Motors, and R. E. Davis, Goodyear
Tire & Rubber Co.
Harper Resigns At WKRN
Youngstown, Ohio — Baldwin Har-
per has resigned from his position
as program director of WKRN. He
will accept a position with CBS-TV
in New York.
LIBEL and
SLANDER
Invasion of Privacy
PlanlarUm-PlracT-Copyrlghl
INSURANCE
FOR THE WISE BROADCASTER
OUR UNIQUE EXCESS POLICY
provide! adequate protection.
Surprisingly Inexpensive.
Carried Nationwide.
For details A quotations write
EMPLOYERS REINSURANCE
CORPORATION
InturaiM* ExchMf* Bld|.. Kama* City, Ma.
PROmOTION
"Sunny Side Up"
With Mayor Benjamin Cone of
Greensboro, N. C, leading the par-
ade of civic-minded citizens, WCOG
inaugurated an optimism campaign
late September involving station
breaks, one-minute announcements,
singing jingles and a five-minute
address each evening at 7: 00 p.m.
For a period of two weeks all sta-
tion breaks are featuring the phrase
"Keep Your Sunny Side Up" and the
announcement copy is quoting sta-
tistics in support of the theme "Yes
— Our National Outlook is Good!"
The five-minute period will be
filled by leading business men of
the community, whose co-operation
has been secured by Henry Sullivan,
WCOG manager.
Football On WWSW
Pittsburgh, Pa. — Throughout the
Steelers football season, Joe Tucker's
"Warm Up Time" will be aired over
WWSW a quarter hour before each
Steelers game. The broadcast will
include human interest stories from
behind the football scenes. Joe will
also summarize highlights of the
previous week's games and will
forecast the games to be played
during .the coming week. The first
broadcast will be on the air October
3 at 8: 15 PM.
SPINNING
The more platters Johnny Deegan spins
on KYW's Midday Review — that bang-
up lunchtime participation show — the
more response his audience spins! Latest
statistics: More than 2,000 replies in
three days, in a Name - the - Tune Contest.
Availabilities? Yes. Costs? Low. Check
KYW or Free & Peters for details of the
Midday Review, 12:05-1:
jys a week.
PHILADELPHIA
50,000 WATTS
NBC AFFILIATE
KYW
WESTINGHOUSE RADIO STATIONS Inc
WBZ
WBZA • KDKA • WOWO • KEX • KYW • WBZ-TV
National Representatives, Free & Peters, except for WBZ-TV;
for WBZ-TV, NBC Spot Sales
I
means SuiineU
The National Daily Newspaper of Commercial Radio and Television
/ 1 1
VOL. 49. NO. 9
NEW YORK, FRIDAY. OCTOBER 14. 1949
TEN CENTS
SBC'S RESERVATIONS REPORTED HEAVY
SAG, SEG Reiterate
Co-Op Offer To 4-A
The Screen Actors Guild and the
Screen Extras Guild last night re-
newed their offer of co-operation
with the Associated Actors and
Artistes of America in the organiza-
tion within the AAAA of television
performers other than musicians.
Additionally, the SAG and SEG,
in their joint statement which was
read at an AFRA membership meet-
ing, denied the rumor that they
would withdraw from AAAA and
(Continued on Page 6)
Report FM-Homes In N. Y.
Ahead Of AM In 26 States
Washington Bureau of RADIO DAILY
Washington — There are more FM-
equipped homes in the metropolitan
New York area than there are AM-
equipped homes in any one of 26
states, FMA said yesterday. Those
states 'are Delaware, Nebraska, Kan-
sas, Maryland, West Virginia, South
Carolina, Florida, Mississippi, Ar-
kansas, Montana, Idaho, Wyoming,
Colorado, New Mexico, Arizona,
Utah, Nevada, Oregon, Maine, New
Hampshire, Vermont, Rhode Island,
(Continued on Page 6)
Canadian Labor Group
Backs Private B'dcasters
Lethbridge, Alberta — A resolution
recommending that the GBC be
"turned over to private enterprise"
will be presented to the 29th con-
vention of the Alberta Federation
of Labor.
It comes from the Medicine Hat
cereal workers local and urges the
Alberta federation protest to Trans-
I Continued on Page 2)
Invitation
Harold E. Fellows, director, 1st
District NAB, has extended an
invitation to the membership of
the Radio Executives Club of
Boston to attend the NAB lunch-
eon on October 31 at the Hotel
Somerset. Maurice Mitchell, direc-
tor of Broadcast Advertising Bu-
reau, will be the principal speak-
er. Justin Miller, president of
NAB, is also expected to attend.
ii'n -van-tiii Shrinks
Under Hammer
Winning a $28,000 jackpot on
a network giveaway program is
not what it's touted to be, opines
Mrs. Helen Cohen, 42-yeaT-old
grandmother of the Bronx, New
York. Mrs. Cohen who identified
Harold Lloyd as "The Phantom
Voice" on CBS' "Sing It Again"
last June, reports that her win-
nings shrunk when she auctioned
off the loot the past weekend.
Many of the iiems sold for less
than one third of the jackpot
value, Mrs. Cohen said. The auc-
tion was staged to pay taxes,
storage and legal fees on mer-
chandise awards.
Discs, Network Shows
To Spur Refugee Help
The plight of Europe's refugees
and displaced persons will be dra-
matized in a series of transcriptions
available to all local stations and in
four network programs, prepared
under the aegis of the Church World
Service, relief agency for 23 denomi-
national groups.
Production of the discs and the
(Continued on Page 3)
Radio Listening Steady,
Nielsen Report Shows
Radio listening during the first
week of September, 1949, equalled
the figure recorded for the first
week of September, 1948, and topped
the figure for the year before, ac-
(Continued on Page 3)
Educational Broadcasters Will Gather
At Hotel Sherman, Chicago,
For 13 th Confab
Tower Test Case
Authorized By FCC
Washington Bureau of RADIO DAILY
Washington — The FCC yesterday
agreed to let the WOR pitch for
higher transmitter towers be turned
into a test case on the right of
broadcasters to much higher towers.
Okayed for intervention in the case
were NAB, TBA, the CAA and the
Air Transport Association. The case
involves WOR's request for permis-
sion to increase its Carteret, N. J.,
tower from 410 to 638 feet.
NAB and TBA insisted that the
(Continued on Page 2)
Waltham Will Sponsor
New Quiz Show On ABC
The Waltham Watch Co. has
signed a 39-week contract for spon-
sorship of a new audience participa-
tion show, "Share The Wealth," on
21 ABC stations starting Oct. 17,
(Continued on Page 2)
AFM Spokesman Leaves
For Geneva Conference
The American Federation of Mu-
sicians disclosed yesterday that its
royalty trust fund plan for balanc-
ing the economic dislocations caused
(Continued on Page 2)
FCC's Color Tele Hearings
To Continue Thru December
Washington Bureau of RADIO DAILY
Washington — Industry proponents
of haste in lifting the TV freeze, re-
gardless of what happens with color,
lost a round yesterday. The FCC
announced that it expects to con-
tinue direct testimony on color TV
during the next two weeks, with
testimony three and one-half days
each week, concluding Thursdays at
noon. By October 27, it is hoped, all
direct testimony on color will be
completed, with the hearings then
in suspense until the November 14
comparative demonstrations of CBS
and RCA color and DuMont black
and white.
In the last few days of November
the Commission will witness the
Color Television, Inc., demonstra-
tion, in San Francisco.
Not until December 5 will the
cross-examination of color witnesses
(Continued on Page 7l
Chicago — The School Broadcast
Conference, sponsored by the Radio
Council of the Chicago Public
Schools and Chicago radio stations
will open its 13th annual national
meeting next Tuesday at the Sher-
man Hotel.
Opening session, chairmaned by
Judith Waller, director of public af-
fairs and education for central divi-
sion of NBC, will bring the state
superintendents of instruction for
Illinois, Michigan, Indiana and Wis-
consin to consider the question, "The
(Continued on Page 3)
WBT Challenges
Engineers' Charges
Charlotte, N. C. — A form letter
and folder, mailed this week by
WBT to all of its clients, charged
that postcards sent to the station's
sponsors at the alleged instigation of
10 discharged engineers gave "a dis-
torted report" on the situation and
that "these men acted very wrong-
fully" and "without justification."
In response to Radio Daily's re-
(Continued on Page 3)
Flanagan Sees Radio Use
In Maine Tourist Advtg.
Augusta, Me. — A prediction that
the state of Maine Development
Commission will be most receptive
in its future use of spot radio when
it adopts its advertising plans was
made by T. F. Flanagan, managing
(Continued on Page 2>
TV-Minded
Emilio Azcarraga, who oper-
ates XEW and Radio Programmes
de Mexico, Mexico City, is in
New York tor a looksee at tele-
vision. His interest in TV is
shared by Goar Mestre. presi-
dent of the Inter-American Asso-
ciation of Broadcasters, Havana,
and together they are making
the rounds of video installations
in New York and Washington.
RADIO DAILY=
Friday. October 14, 1949
Vol. 49, No. 9 Friday, Oct 14, 1949 10 Cts.
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays. Sundays
and Holidays at 1501 Uro:.dway, New York.
(18). N. Y.. by Radio Daily Corp., J. \V
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirscli. Vice-President ; Chester B.
Balm, Vice-President; Charles A. Alicoite.
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California. $15.00. Foreign, $15.00.
Address all communications to Radio Daily.
1501 Broadway. New York (18), N. Y.
Phone Wisconsin 7-6336. 7-6337. 7-6338.
Ccble address : Radaily, New York.
WEST COAST OFFICES
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older. Chief 6417 Oahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate. Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Glrard. Manager
Tower Petroleum Bldg.,
Dallas. Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
•■niier the act of March 3. 1879.
FINANCIAL
= {October 13)
NEW YORK STOCK EXCHANGE
High
. m
28
143%
. 233/8
22%
ABC
Admiral Corp.
Am. Tel. & Tel
CBS A
CBS B
Philco 3134
Philco pfd 82V4
RCA Common 12V2
RCA 1st ofd 73 V4
Stewart-Warner ... 12V2
Westinghouse ... 27'/2
Westing'iouse pfd.. 99
Zenith Radio 28%
NEW YORK CURB
Hazeltine Corp. . . . 13%
Nat. Union Radio. . 2%
OVER THE CO
Low Close
7% 7%
27 27%
143% 1437/8
23
22%
3H/2
82V4
I2V4
73V4
123/,
265/8
99
281/4
23%
221/2
31i/2
82'/4
123/,
731/4
123/8
273/8
99
281/2
Net
Chg.
— %
+ 1
+ V4
— %
+ %
DuMont Lab
Stromberg-Carlson
EXCHANGE
13% 137/8
2% 23/4
UNTER
Bid
14
12l/4
+ 1
+ '/4
- %
Asked
15
13%
Antenna Tower Test Case
Authorized By Commission
(Continued from Page 1)
added height will not constitute a
danger to air safety, while CAA and
ATA see it as inimical to the inter-
est of aviation. TBA held the matter
to be cf "critical importance" to TV,
even though the tower in question
is for AM transmissions.
'Kirkwoods' Return
Hollywood — "The Kirkwoods,"
family situation - comedy series
heard on ABC last spring, will re-
turn to the network on Tuesday,
Oct. 18, at 3 p.m., to be heard Tues-
day and Thursday afternoons there-
after. The 15-minute program will
originate here.
AFM Spokesman Leaves
For Geneva Conference
(Continued from Page 1)
by the use of canned music will be
outlined for study by other coun-
tries at the International Labor Of-
fice meeting to be held in Geneva
starting Oct. 24.
The AFM will be represented in
Geneva by one of its international
executive officers, Herman D. Re-
nin, president of Musicians' Local 99,
Portland, Ore. Kenin, who leaves
today on the Queen Mary, will serve
as one of two labor members of a
six-man delegation to the ILO's
Committee on Salaried Employees
and Professional Workers. Kenin
was recommended for the post by
James C. Petrillo, AFM president,
who is unable to attend himself be-
cause of the pressure of union busi-
ness.
Richard P. Doherty, director of
employer-employee relations for the
NAB, will also attend the Geneva
talks. The other labor representa-
tive on the committee is Paul R.
Hutchins, president of the Office
Employees International Union
(AFL).
The AFM's interest in the forth-
coming conference centers on the
scheduled discussion of "rights of
performers in broadcasting, tele-
vision and the mechanical reproduc-
tion of sounds," Kenin said at a
press conference in New York yes-
terday. It had been announced
earlier in Geneva that a proposal
to abolish all use of canned music in
TV, radio and films would be made
at the conference, but this is consid-
ered a most extreme statement of
what is likely to happen.
Cancel Trip East
Because of the death of their
father, Peter Andrews, the Andrews
Sisters had to cancel 'a trip east to
Washington where they had been
scheduled to entertain on Oct. 14 at
the Association of Food Chains Ban-
quet. Vocalist Evelyn Knight who
sings Tues.-Thurs. with headman
Dick Haymes on CBS' "Club 15"
filled in for them.
Flanagan Sees Radio Use
In Maine Tourist Advtg.
(Continued from Page I)
director of the National Assn. of
Radio Station Representatives, in 'a
speech here yesterday before the
Commission.
In his "pitch" for greater use of
radio to promote Maine's tourist
trade, Flanagan stated that Maine's
"vacation business has grown into
big figures" and that, "with the use
of flexible, growing media, there are
no limits in sight."
Canadian Labor Group
Backs Private B'dcasters
(Continued from Page 1)
port Minister Chevrier against any
increase in radio licenses because it
"would create a hardship on many
homes and even cause some fami-
lies to discard their radio entirely."
The resolution says "most of the
programs sponsored by the CBC are
only unbearable noises to most of
the working people."
Waltham Will Sponsor
New Quiz Show On ABC
(Continued from Page 1)
Monday nights, from 8 to 8: 25 p.m.
The show, to be emceed by Bill
Slater, has a quiz format, with up
to 12 contestants from the studio au-
dience at the Ritz Theater in New
York competing for a maximum of
$6,144, to be shared equally. Hir-
shon-Garfield, Inc. is the agency for
Waltham.
Meets The Press
Robert Montgomery, film star and
director who recently began a com-
mentary series on ABC for Lee Hats,
will face a battery of New York
high school and college editors at
a press conference on Saturday in
ABC's Ritz Theater studios, 219 W.
48th St., New York. Montgomery
was guest of honor at a daily and
trade press reception held at "21"
on Wednesday night.
50,000 warn at 800kc.
Now covering a 17,000,000 population area
at the lowest rate of any major station
in the Detroit Area!
"WIN
With CKLW
CKLW
Detroit and Windsor
J. E. Campeau, President
Adam J. Young, Jr., Nat'l Rep. • Canadian Rep., H. N. Stovin & Co.
"Hey, Mom,
we're hungry!"
These new-born robins want just
one thing — food. And they're
doing all they know how to satis-
fy their hunger by letting their
mama hear about it.
Lots of advertisers are getting a
little hungry these days, too —
hungry for profitable sales. And
lots of them are doing the smart-
est thing they can in Baltimore by
telling their story on W-I-T-H,
the BIG independent with the
BIG audience.
For W-I-T-H is the bargain buy
in this rich market. It regularly
delivers more listeners-per-dollar
than any other station in town.
And that means that a LITTLE
money does a BIG job on
W-I-T-H.
You ought to hear the whole
W-I-T-H story. Call in your
Headley-Reed man and let him
tell it to you today.
Baltimore 3, Maryland
TOM TINSLEY, President
Represented by Headley-Reed
Friday. October 14, 1949
RADIO DAILY:
WBT Challenges
Engineers' Charges
(Continued from Page 1)
port (Oct. 11) on the receipt by na-
tional advertisers of hundreds of
form postcards urging them to drop
their sponsorships over WBT, the
station's general manager, Charles
H. Crutchfield, told this newspaper
that there is "no dispute or disagree-
ment or controversy of any sort with
the great bulk" of WBT's employees
and that this fact "certainly indi-
cates they believe the company's ac-
tion was not only justified but
necessary."
The folder, entitled "WBT Would
Like For You To Look At The Re-
cord," issued by the Jefferson Stand-
ard Broadcasting Co., declared, in
part, as follows:
"Back in the early part of this year we
were negotiating with a local chapter of
the International Brotherhood of Electrical
Workers Union, representing these techni-
cians, and trying to work out the terms of
a new contract with them.
"Disagreement arose principally over the
fact that our Company as employer con-
sidered that it should have the right to
decide when and whether a man was or
was not a satisfactory employee. The
Union insisted that an outside arbitrator
should have the power to v%to and over-
rule our decisions with respect to such
matters.
"Because of our failure to agree upon
this, some of these technicians commenced
the early part of July to picket in front
of the building where our studios and offi-
ces are located — carrying placards and
handing out leaflets denouncing our Com-
pany as "unfair" to them. Despite this ac-
tion on their part we continued to keep
them in our employment and kept on pay-
ing them their regular wages.
"A few weeks thereafter some of these
men took a new course, and instead of con-
tinuing to declare us unfair to them, began
to proclaim to our customers and to the
public that our Company operates a very
inferior business. They not only sought to
drag us down in this way but even went
so far as to ask the Federal Communica-
tions Commission to revoke our television
license, so as to put us completely out of
business in that field.
"Would you feel like keeping a man in
your employment and paying him while he
did his best to destroy your business? Thai
is the case and all there is to the case.
"We feel that these men acted very
wrongfully and that what they did was
wholly without justification. We paid some
of them $115.50 per week and over all they
averaged $98.50 per week. They had three
weeks vacation with pay each year, un-
limited sick leave with pay. hospital, med-
ical, life and family insurance and retire-
ment pensions unexcelled anywhere."
Radio Listening Steady,
Nielsen Report Shows
(Continued from Page 1)
cording to a Nielsen Radio Index
report just released. A rise in day-
time listening and a slight decline
in night listening were also re-
ported.
"Lux Radio Theater" continued to
lead the list of once-a-week evening
shows, followed by "Mr. Keen,'
"FBI In Peace and War," "Sus-
pense," 'and "Mr. District Attorney."
"Lone Ranger" was first in the
multi-weekly evening category, fol-
lowed by 'Counter-Spy," and "Beu-
lah." Weekday shows were paced
by "Right To Happiness," "Pepper
Young's Family," and "Backstage
Wife."
Heavy Advance Registration
For SBC Reported in Chicago
JENNINGS
(Continued
Expanding Role of Radio and TV in
Education." Key-note speaker will
be Dr. Harold Shane, professor of
education at Northwestern Univer-
sity.
The Chicago Federation of Musi-
cians is cooperating in the "Radio
and School Music" session, chair-
ma n e d by Dr.
Helen Howe, di-
rector of music
for the Chicago
Public Schools.
Union will sup-
ply 25-piece or-
chestra and play
typical "music
appreciation "
program.
Second day of
Conference is
Parent - Teacher
Day with repre-
sentatives from
local PTA chapters throughout Illi-
nois in attendance. Elizabeth E.
Marshall, state radio chairman will
conduct a full day's "school of ra-
dio instruction."
Hull to Preside
Richard B. Hull, president of the
National Association of Educational
Broadcasters will head up a session
to consider the question, "How can
local and national organizations
working together strengthen all
phases of radio?" Panel participants
include: Merrill Lindsey, WSOY,
Decatur, Illinois, representing the
Illinois Broadcasters Association and
Robert K. Richards, NAB.
Doctor Benjamin Fine, education
editor, New York Times will address
the annual SBC luncheon (Wednes-
day) on the subject, "The Crisis in
American Education." Annual
Awards of Merit and citations in the
10th annual use of radio competition
will be made.
Forty school systems, from Port-
land, Oregon, to Pawtucket, Rhode
Island, have submitted exhibits of
educational radio materials and the
commercial exhibit will include,
Freed Radio Corporation, New York;
Ampro Corporation, Chicago; Col-
lins Radio Company, Cedar Rapids;
Recorder Sales Company, Chicago;
General Electric Company, Schenec-
tady; Victor Animatograph Com-
pany, Davenport; station WLS, Chi-
cago; Radio Corporation of Amer-
ica; Unusual Products Company,
Chicago; Columbia Records, Bridge-
port; Zenith Radio Corporation, Chi-
jago; Mills Recording Company,
Chicago, and the U. S. Treasury.
Advance registrations have come
from educators and radio adminis-
trators in 32 states. Attendance
probably will top last year's figure
of 1,800, as 750 advance registrations
have been made as of this date.
(10/12). Meetings will continue
through October 19 and 20, consider-
ng all angles of educational radio-
station operation, programming, and
use of radio in the classroom, at all
from Page 1)
grade levels, George Jennings, di-
rector of the conference said.
Women Broadcasters Participating
Delegates to the annual meeting
of the 9th District Association of
Women Broadcasters-NAB will join
the Confer-
e n c e Thurs-
day. Judy
Logan Dean,
WAAF, Chi-
c a g o , will
chairman a
session, "new
interests for
the woman
broadcaster."
Panel mem-
bers are, Glo-
ria Chandler,
New York;
Ruth Har-
shaw, WMAQ; Kathleen N. Lardie
WDTR; Martha Crane, WLS; Olive
McHugh, consultant in radio, UN;
Betty Ross, NBC, Chicago; and Mary
L. Dilley, WCVS, Springfield. Com-
missioner Freida B. Hennock of the
FCC has been invited to address the
women broadcasters at luncheon,
Thursday (20th).
Closing general session of three-
HENNOCK
Discs, Network Shows
To Spur Refugee Help
(Continued from Page 1)
live programs will be handled by
the Protestant Radio Commission.
Material for the transcriptions was
gathered by Frank Papp, NBC pro-
ducer-director, who has just return-
ed from a three-month survey tour
of European relief centers for the
Church World Service.
Used Tape-Recorder
Equipped with a tape recorder,
Papp interviewed relief officials and
refugees themselves for first-hand
accounts of conditions in postwar
Europe. The transactions will be
available on or about Jan. 1, and
will be coupled with a nationwide
appeal for funds and relief supplies.
day meeting will consider "Advance-
ments in TV for Educational Purpo-
ses." Speakers will include Gertrude
Novokovsky, Philadelphia Public
Schools and Dr. Don Horton, Uni-
versity of Chicago, formerly with
CBS-TV, New York. Remington
Rand will demonstrate a TV pro-
gram for 5th graders on its captive
TV, Vericon; General Precision Lab-
oratory of Pleasantville, New York,
will show for the first time its new
rear-projected TV receiver for class-
room use, with 27 x 33 inch screen.
BUSHELS
OF
FUN
Jack Lacy is a specialist in selling
grocery products. Everyday on
BUSHELS OF FUN (12:30 to 1:00
P.M.) Lacy reaches and sells a large
housewife audience at home, where
the budget money is kept.
Call your WINS-CROSLEY sales
office for participation availabilities
. . . and while you're on the phone
ask about the merchandising plus
offered on BUSHELS OF FUN.
WINS
50KW NEW YORK
CROSIEY BROADCASTING CORPORATION
4
RADIO DAILY
Friday, October 14, 1949
AGENCIES
GEORGE LAFLIN MILLER has
joined R. T. O'Connell Company
as vice-president. He formerly was
associated with Doyle, Kitchen &
McCormick. Previous connections
include J. Walter Thompson Co.,
Lord & Thomas and Doremus & Co.
Miller is widely known for his
books and articles on advertising
written under the pen-name of
"Aesop Glim." His latest book "Copy
— The Core of Advertising" is just
off the press.
BENTON PASCHALL has ac-
quired full ownership of Western
Radio Advertising, Inc., Hollywood.
The name of the organization has
been changed to Western Radio
Sales. The new policy of the com-
pany will be to represent television
stations as well as a list limited to
18 Western AM stations. Paschall's
radio experience includes executive
sales positions with CBS stations in
Fresno and Sacramento, where he
was active in civic affairs.
FRANK WALDECKER has been
added to the staff of the radio and
television department of the Grey
Advertising Agency. This is in addi-
tion to his chores as announcer for
Ronson Lighters "Twenty Ques-
tions."
MELVIN H. GOODRODE, former-
ly with J. Walter Thompson, Chi-
cago, has been named director of
advertising and sales promotion for
Bendix Home Appliances, Inc.,
South Bend, Ind., effective Oct. 15.
WALTER KANER ASSOCIATES
have been named to handle publi-
city and promotion for The Town
House and Woodstock Hotel, New
York.
CHAS. A. WHITE, JR. & COM
PANY, advertising agency, aVe mov
ing on October 1st into new and
larger quarters at 423 Walnut Street
Philadelphia. A complete floor at
the new address will be available to
the agency, which has expanded
twice since its inception in January,
1948.
Notables Attend Dinner
Capping KLZ Promotion
Denver — The second annual state
wide soil conservation contest spon
sored jointly by KLZ and The Den
ver Post was climaxed last week by
a banquet attended by Charles
Brannan, Secretary of Agriculture,
and Colorado's governor, Lee Knous
The contest was administrated by
Lowell Watts, KLZ farm editor, and
Ralph Partridge, farm editor of The
Post. Other KLZ officials attending
the banquet were Hugh B. Terry,
vice-president and general manager;
R. Main Morris, assistant manager;
Lee Fondren, national sales man
ager, and John Connors, promotion
manager.
COAST-TO- COAST
California Commentary. . . !
• • • JOHN NELSON, of the Masterson-Reddy-Nelson firm, has
ieturned from New York following launching of naw ABC-TV show
"Auction-Aire." Nelson returns to duties on firm's "Bride and Groom"
show. . . . Mac Benoff, producer-writer of CBS' "Life with Luigi."
is currently beating a path between Warner's film lot and Columbia
Square. Benoff is writing the screenplay for "We're
HollyWOOd. Working Our Way Through College." while con
tinuing his writing-direction chores on his radio
show. . . . Doris Day's "You're My Thrill" wax package of eight tunes
for Columbia back on the presses lor a second printing, the initial order
of 200,000 copies having been sold out. . . . Eddie Albert is starring
in a new series of NBC daytime half-hour variety programs, titled
The Eddie Albert show, produced and directed by Bob Wambolt. and
Jack Wilson writing the scripts. . . . Jay Stewart, emcee of ABC's
"Surprise Package" and "Fun Fair" programs, is going to beam broadly
and stick out his chest when he moves on mike for the Friday broadcast
of "Surprise Package.' And with good reason. It's his tenth anniversary
as radio performer. To commemorate the occasion the 10.000th contestant
ever to cope with the emcee will handle the whole show.
ft
ft ft
ft
• • • ALAN ELROD has joined the new radio packaging
firm of Searle and Parks, Inc., as chief of the company's promotion
department. . . . Hawthorne, the zany comedian, is cutting a
series of transcribed disc jockey shows, similar to the type he
used to do on KXLA, for a chain of small radio stations in
Colorado and other western states. . . . Ben Gage is now com-
pleting plans to originate a five-times-weekly 15-minute noon
quiz show from his Westchester cafe, "The Trails," with Gage
handling the emcee chores. . . . William Gargan is negotiating
with Hal Burdick, CBS "Night Editor," for a TV show which
would use the same title. Gargan plans to invite night editors
to submit outline of the most exciting story they ever worked
on. . . . Jimmy Wallington continues as announcer on "The Screen
Directors Playhouse." . . . Little-known facts: Phil Harris headed
his own band at age 15 and his first love was the drum. He
played one night stands for 17 years, sleeping on buses and
playing a new town every day every 300 miles, and Alice Faye
began her stage career at the age of 14, Nee Alice Lepert, she
chose the name "Faye" because at the time, Frank Fay was one
of the biggest names on Broadway.
ft ft ft ft
• • • OLLIE O'TOOLE, radio actor who has been featured on
the lack Benny show, and many other shows, now has his own tele-
vision show over NBC, sponsored weekly which is a new talent
quest show made possible by the medium of television. O'TOOLE looks
at a crystal ball in which he gets a vision in the bail of the "star of
tomorrow" which actually appeals in the ball and the camera expands
to show the person actually performing. . . . Here is a twist that
should confuse viewers of western saga: a singer doing a TV show
in cowboy garb singing western songs but who in real life is an
Indian, name Dusty Walker, and to make matters more confusing, this
Indian in the cowboy suit, sings like Sinatra used to. via KNBH. Wed-
nesday nights. Bill Heathcock is responsible for the music styling and
direction of the Dusty Walker show. Bill just finished the scoring of (4)
musical production numbers for the new M-G-M picture. "Nancy Goes
To Rio," soon to be released, with Carmen Miranda and Jane Powell.
Bill is Carmen's personal musical director.
New Program for Children
Hollywood, Calif. — KFWB is
airing a new half-hour Saturday
morning program titled "Just for
Fun" slanted for children around the
six-to-twelve year old age group,
which started at 9 a.m., Saturday,
Oat. 1st. The program is an au-
dience participation show of con-
tests, talent hunts, prizes and forums
on the moppet level.
Announcers Join WWCO
Waterbury, Conn.— Gene Parker,
formerly program director of
WCOU, Lewiston, Maine, has ac-
cepted the position as staff an-
nouncer with WWCO. Sportscaster
Bill Jacobs, formerly sports an-
nouncer for WUSJ, Lockport, N. Y..
has assumed duties as sports an-
nouncer with WWCO.
New Public Service Series
Worcester, Mass. — In co-operation
with the Worcester School Dept's
radio committee, WTAG (and FM)
has launched a new series of Satur-
day evening broadcasts to acquaint
listeners with their city's educa-
tional system. Entitled, "Know Your
Schools," the programs feature Wal-
ter E. Bohmann, ass't principal of a
local grammar school, as moderator.
New Director and New Time
Indianapolis, Ind. — The WIRE gen-
eral manager, Willard C. Worcester,
announced this past weekend that
Thomas M. Peden was appointed as
farm service director. Simultaneous-
ly, Worcester announced that the
station now signs on the air one
hour earlier each weekday, at 5:00
a.m.
AM And FM News From WFRO
Fremont, Ohio — WFRO announced
that its AM station is expected to
be in operation by November 15.
Broadcasting hours of WRFO-FM
are to be extended and duplication
of programs is planned. FCC has
authorized WFRO-AM to operate
with a power of 500 watts on a
frequency of 900 kc.
New Talent Discovery
Hartford, Conn. — The "talent" dis-
covery for this week is Sebastian
Pagliarello, known as Harry Page,
of 124 South Street, Hartford. Page
is a baritone who specializes in the
semi-classics, and several of his
numbers will be played on all local-
ly-produced shows over WDRC dur-
ing the week.
New Program Change
Corvallis, Ore. — KOAC has made
a change in the time of its program
for youngsters, "The Children's
Theater," which beginning October
3 was broadcast daily Monday
through Saturday between 5:00 and
5:15 instead of 4:45 as in the past.
James M. Morris, program manager
of the state station, emphasizes that
with the change in time the broad-
cast can now be presented without
interruption.
SEE PAGES
1159 to 1168
FOR A COMPLETE
LIST
OF
CHIEF
ENGINEERS
OF
RADIO
STATIONS
IN THE
UNITED
STATES
ONE OF 1001
SUBJECTS COVERED
IN THE
RADIO ANNUAL &
TELEVISION
YEAR BOOK
foi 1949
RADIO DAILY:
Friday. October 14. 1949
See N. Y.-FM Ahead
Of AM In 26 States
(Continued from Page 1)
Connecticut, District of Columbia,
South and North Dakota.
The FMA study was based on the
results of a quarterly FM survey
conducted in the New York metro-
politan area by Pulse, Inc., and the
latest available Census Bureau fig-
ures. Field work for the report was
done during the 1949 period of July
5-11. The census figure for New
York was derived from a sample
census made in 1947, with figures
for the other states projected by
FMA.
Interviewed 3,000 Homes
According to the Pulse survey,
which interviewed 3,000 New York
homes, 14.4 per cent of these homes
were positively identified by Pulse
representatives as possessing FM re-
ceivers. Using this figure as a basis
along with the "sample" census of
1947, the FMA study revealed that
there are more than 520,000 homes
in the New York metropolitan area
equipped to receive FM programs.
Among the 26 states listed by the
FMA where New York FM homes
outnumber AM homes the lowest
was Vermont, with approximately
90,000 dwellings equipped with AM
sets, and the highest was Mississippi
with 515,369 AM homes.
The "popular" theory that FM is
a type of broadcasting that is en-
joyed only by "longhairs" of the up-
per middle class, and the rich, is
refuted by other findings in the
Pulse survey, the FMA said.
Distribution of Pulse samples
(3,000) in the socio-economic level
were as follows: Rich — Seven per
cent; Upper Middle Class — 24 per
cent; Lower Middle Class — 41 per
cent; Poor — 28 'per cent.
However, FMA observed, distrib-
ution of New York homes having
FM radios was not in proportion
to these percentages, but was con-
centrated in the country's biggest
buying bracket — the upper middle
class and the lower middle class.
The socio - economic states of
homes possessing FM radios, accord-
ing to Pulse, lined up as follows:
Rich — 13.7 per cent; Upper Middle
Class — 37.7 per cent; Lower Middle
Class — 40.8 per cent; Poor — 7.9 per
cent.
Prelates To Speak
Francis Cardinal Spellman, Arch-
bishop of New York, Most Rev. Pat-
rick A. O'Boyle, Archbishop of
Washington, D. C, and New York
City Welfare Commissioner Ray-
mond M. Hilliard, will speak over
Station WNBC at 7:45 P.M., Tues-
day, October 18, from a dinner at
the Park Lane Hotel, commemorat-
ing the Golden Jubilee of the Cath-
olic Home Bureau, child placement
agency of New York Catholic Char-
ities. Archbishop O'Boyle was ex-
ecutive director of New York Cath-
olic Charities at the time of his
appointment to the Washington See,
in December, 1947.
NETWORK SONG FAVORITES
The top 30 songs of the week (more in case of ties), based
on the copyrighted Audience Coverage Index Survey of Pop-
ular Music Broadcast on Radio Networks. Published by the
Office of Research, Inc., Dr. John G. Peatman, Director.
Survey Week of September 30 — October 6, 1949
A Dreamer's Holiday Shapiro-Bernstein
A Wonderful Guy Chappell
Ain't She Sweet Advanced
Bali Ha'i Chappell
Dime A Dozen E. H. Morris
Don't Cry Joe Harms
Everywhere You Go Lombardo
Fiddle Dee Dee Harms
Georgia On My Mind Peer
Give Me A Song With A Beautiful Melody Witmark
Hop Scotch Polka Cromwell
Huckle Buck United
I Can Dream Can't I Chappell
It's A Great Feeling Remick
Just One Way To Say I Love You Berlin
Katrina E. H. Morris
Let's Take An Old Fashioned Walk Berlin
Maybe It's Because Bregman-Vocco-Conn
My Bolero Shapiro-Bernstein
Now That I Need You, (Where Are You) Famous
Room Full Of Roses Hill & Range
Some Enchanted Evening Chappell
Someday You'll Want Me To Want You Duchess
Song Of Surrender Paramount
Story Of Annie Laurie Santly-Joy
That Lucky Old Sun Robbins
There's Yes Yes In Your Eyes Witmark
Toot Toot Tootsie Goodbye Feist
Twenty-Four Hours Of Sunshine Advanced
You Told A Lie Bourne
Younger Than Springtime Chappell
You're Breaking My Heart Mellin
Second Group
Be Goody Good Good To Me United
Big Go By Mark Warnow
Four Winds And The Seven Seas Lombardo
Homework Berlin
I Can't Believe It Claremont
I'm Throwing Rice At The Girl I Love Hill & Range
In Santiago By The Sea Life Music
Last Mile Home Leeds
Let's Harmonize Oxford
Make Believe (You Are Glad When You're Sorry). . Bregman-Vocco-Conn
My Own My Only My All Paramount
Nothing Less Than Beautiful Henry Spitzer
Now Now Now Is The Time Fremart
Ooh — If You Knew Johnstone-Montei
Over The Hillside Dreyer
Souvenir Joe Davis
Through A Long And Sleepless Night Miller
Twilight . . . Ben Bloom Music
Wedding Of Lilli Marlene Leeds
Who Do You Know In Heaven Robbins
Why Fall In Love With A Stranger Campbell
Wishing Star Broadcast Music
You're My Thrill Sam Fox
You're So Understanding Barron-Pemora
Copyright, 1949, Office of Research, Inc.
SAG, SE6 Reiterate
Co-Op Otter To 4-A
(Continued from Page 1)
affiliate with AFM. They announced
that their boards had voted support
of AAAA in that organization's dis-
pute with the Petrillo union, which
resulted from his order forbidding
instrumentalists from joining the
American Guild of Variety Artists.
Both SAG and SEG refused to
relinquish jurisdiction over the field
of films-for-television under a Tele-
vision Authority such as is recom-
mended by the AAAA. Their joint
statement declared:
Ask "Sober Consideration"
"Mr. Ronald Reagan, speaking for
the Guilds, told the International
Board on October 5 what the Guilds'
position would be in the event and
only in the event, that their charter
rights are violated by action of the
other branches. The Guilds hope
that sober consideration will prevent
any such action. If in spite of the
reasonable approach of the Guilds,
the sponsors of the proposed Televi-
sion Authority insist upon invading
the Guilds' motion picture field,
then they will be solely responsible
for forcing an unwarranted and un-
justifiable jurisdictional war upon
actors and the public."
Tucker Heads AP Group
In New Jersey Area
New Brunswick, N. J. — Edwin
Tucker of Station WKDN, Camden,
was elected president of the New
Jersey Associated Press Radio Asso-
ciation at the annual meeting held
last week. He succeeds Thomas
Tighe of Station WJLK, Asbury
Park.
Roland Trenchard of WAAT,
Newark, was elected vice-president.
Sam G. Blackman, AP chief of bu-
reau for New York and New Jersey,
was re-elected secretary.
Stations represented were: WAAT,
Newark, Trenchard; WCAP, Asbury
Park, Walter L. Reid; WJLK, As-
bury Park, Tighe and Frank L. Wil-
gus; WCTC, New Brunswick, Ralph
Mahoney; WKDN, Camden, Tucker
and Arnold Snyderman; WMTR,
Morristown, Kenneth Croy and Mer-
rill Morris.
Three Stations Re-Sign World
World Broadcasting System an-
nounces that three radio stations lo-
cated in the state of West Virginia
have just renewed and extended
their contracts for the continued use
of World's transcribed library serv-
ice.
The stations are WHAW, Weston;
WCOM, Parkersburg, and WPDX,
Clarksburg.
Stork News
Charles McAbee, member of the
station-rep. staff of George P. Hol-
lingbery Co., is the father of a
seven-pound, three-ounce girl born
yesterday to Mrs. McAbee at Engle-
wood (N. J.) Hospital.
h
Section of RADIO DAILY. Friday, October 14. 1949 — TELEVISION DAILY is fully protected by register and copyright
COLOR HEARINGS TO BE LENGTHY
TELE TOPICS
STILL ANOTHER radio fixture has made
the move to tele, and like most of its
predecessors, "Famous Jury Trials," as pre-
sented on DuMont this week, does not be-
long in front of the cameras. Set in a
courtroom, the program offers no action
other than the parade of witnesses to and
from the stand. The result was one of
the talkiest shows we've seen in recent
months. ... It is understandable that the
owners of radio properties would like to
place their product on TV. A few such
shows, through skillful adaptation, have
become successful visual entertainment.
But most that we've seen are not good
viewing and the bad impression made by
a boring video show lessens that program's
chances for continued success on radio.
The primary consideration in preparing a
show for video should always be: Does it
attract and hold the attention of the eye?
If the answer is no, leave it on radio;
there is still a lot of money to be made
there. . . . "Trials" is a Transamerican
package, directed by Charles Harrell for
the producer and Frank Bunetta for DuM.
John L. Clark is scripter. . . . Even the
Chevrolet commercials were strictly radio,
all spiel with the camera on the announcer
throughout. The only thing missing was
the script.
•
A NEW TELESCOPIC LENS that "uti-
** lizes the binocular principle to
achieve the equivalent of a focal length
of 40 inches" will be used for the Notre
Dame-Tulane game over DuM. tomorrow.
Developed by Harry Berch, of WKBK, and
WGN-TV technicians working indepen-
dently, the lens will be used to supplement
the Zoomar in coverage of the game. . . .
Ken Later, who has been with the Wil-
liam Morris Agency for the past five years,
has resigned to open his own office com-
bining personal management with the sale
of properties for video. . . . Robert Stevens,
producer-director of "Suspense," is work-
ing on a new CBS show — a romantic drama
series to be aired every other week be-
ginning early next month. . . . TV-Pro-
grams, Inc., is handling sales for Jason
Comic Art's weather-forecasting puppet,
Jingle Dingle.
•
^BS HAS OBTAINED TV RIGHTS to
"The Adventures of Philip Marlowe"
from author Raymond Chandler. Series will
be filmed in Hollywood under supervision
of the web's staff there. . . Charles
Hull Wolfe, copy chief of McCann-Erick-
son, and Elmer Davis will sit on a panel
to discuss TV's effects on AM news at
the NARND convention in New York,
Nov. 11-13. . . . Home games of the De-
troit Red Wings will be scanned for the
third consecutive year by WWJ-TV. Paul
Williams will call the plays. Bankroller is
Stroh Brewery, through Zimmer - Keller
agency.
Prospect Of Their Lasting Through December
Discourages Proponents Of "Freeze" Ending;
Inventor And Four Receiver Mfrs. Before FCC
(Continued
get under way. Meanwhile, testi-
mony on the utilization of the UHF
and allocations problems will be
held off.
There was speculation here that
the decision represents the first FOC
hint that it is unwilling to break
down the present barrier to expan-
sion prior to promulgation of stand-
ards for color.
Meantime the Commission yester-
day heard a highly technical presen-
tation by Dr. Charles Willard Geer
of the University of Southern Cali-
fornia, who has devised a tube
which he says will bring in black
and white or color at will on the
type of home receiver today in pro-
duction through the nation. He de-
scribed it as "all-electronic, direct-
viewing, with no niters, no moving
parts, no projection lenses and with
no external apparatus." It is also
adaptable to theater TV, he said.
The tube is not yet ready to be
demonstrated, Geer said, with actual
completion perhaps a year off.
Also heard yesterday was J. N.
DuBarry, assistant to the executive
vice-president of the Smith, Kline
& French Laboratories. He said he
was appearing simply in gratitude
to CBS for its aid in the develop-
ment of a color TV system to be
used by Smith, Kline & French in
televising surgical operations. (The
equipanent used in the CBS demon-
srtation was largely from that com-
pany.)
Color TV, he s'aid, "Is an ideal
solution for a serious problem in the
teaching of modern medicine" be-
cause it makes possible once again
the close-up views medical students
used to be able to have before the
age of specialists, when so many
doctors and nurses crowd around an
operating table that spectators in an
from Page 1 )
amphitheatre cannot see anything.
Yesterday's testimony followed a
series of appearances by parts and
set manufacturers Wednesday in
support of the CBS contention that
it would be relatively simple to get
into production with home receivers
for the CBS-type color system.
Change-over to the individual set-
owner need not exceed about $100,
President Milton J. Shapp, of Jer-
rold Electronic Corp., testified his
company is prepared to make an
"adapter" for present receivers
which would enable the set to pick
up CBS color broadcasts in black-
and-white. Price would be about
$40 retail, he added.
President Edward F. Mulhern, of
Birtm'an Electric Co., reported his
firm is now turning out for CBS and
others pre-production samples of a
"color converter" unit which when
attached to an existing set having
the adapter described by Shapp
would provide full-color reception.
Retail cost might go to $70 — or
equipment for building into new
sets would cost about $50.
President H. G. Hamilton, of East-
ern Air Devices, Brooklyn, exhibit-
ed the small motor which his com-
pany made to operate the color disc
used in the CBS color system. He
testified his firm could tool up 'and
reach a production rate of 5,000 to
10,000 such motors per month within
18 to 22 weeks after an FOC deci-
sion on the color question. Cost
would be about $8.00 each, perhaps
going as low as $5.
C. P. Cushway, of Webster-Chi-
cago, estimated that his firm can
produce a color converter for the
CBS-type transmission at >a cost to
the present set-owner of $75 or $80.
In addition, there might be service
charges of from $25 to $40.
Weekly Armed Forces Program
To Be Presented On NBC Net
Washington Bureau of RADIO DAILY
Washington — The Armed Forces
Hour, a weekly 30-minute program
designed to present the story of uni-
fication of the armed services at all
levels, will be produced by the De-
partment of Defense over NBC
Sundays, 5 p.m., beginning Oct. 30,
it was announced yesterday.
Originating at WNBW here, the
program will combine live action
with films from the files of the ser-
vices and special footage made for
the show. In addition, plans are be-
ing made for remote pickups from
the Navy Special Devices Center
studios at Sands Point, L. I., the
studio now under construction at the
Pentagon and units of the armed
forces in the field.
Series will be produced by Maj.
Robert P. Keim, USAF. chief of the
TV section, and Lt. Benjamin S.
Greenberg, USNR.
Income At New High,
Admiral Splits Stock
Chicago — Board of directors of
Admiral Corp. has approved 100 per
cent stock distribution to be issued
to holders of record on Nov. 21, 1949,
subject to approval of an increase in
authorized capital stock to 2,000,000
shares by stockholders at a meeting
to be held Nov. 9. It is expected that
the quarterly dividend rate of
twenty cents per share will be main-
tained on the new shares.
Nine-Month Sales Set Mark
In making this announcement,
president Ross D. Siragusa also re-
ported that sales for the nine months
ending Sept. 30 were at an all-time
high of $77,078,151. as against $42.-
514.509 for 1948. Net earnings for
the nine months of 1949 were $4,631,-
574, compared with $2,037,786 for last
year. Earnings per share were $4.63
as against $2.04 last year.
Sales for the third quarter of 1949
were $23,967,745 as against $15,128.-
165 for 1948. Net earnings for the
third quarter of 1949 were $1,475,884
as against $800,489 for 1948. Earnings
per share during the quarter, were
$1.48 as against $.80 for the same
period last year.
Agency Exec. Says TV
Will Surpass Radio
Chicago — Hugh E. Davis, execu-
tive vice-president of Foote, Cone
and Belding, told the Chicago Radio
Management Club that the industry
might as well face the facts now
that radio cannot compete with tele-
vision.
While he said there would always
be a place in the advertising picture
for radio, it would gradually take a
subservient position to TV advertis-
ing, and eventually would merely
be used as an auxiliary medium.
Davis's subject was "The Future
of Radio" and he definitely painted
a very pessimistic picture for its
future. He said that radio station
ownors will have to realize that they
will have to be satisfied with lesser
profits.
He criticized talent, too, and said
that they too will have to realize
that it will be impossible economi-
cally for talent to receive exorbitant
fees in both radio and tele.
With TV in 5 years reaching near-
ly all American homes, and radio
reaching a minority portion of the
public. Davis suggested that one
way for advertisers to do an effec-
tive job was to put"DTi' silhiliar shows
(but not simulcasts) on both media.
I
Section of RADIO DAILY. Fridav, October 14, 1949
First Audio Fair Set
For N. Y. Od. 27
The Audio Fair and First Annual
Convention of the Audio Engineer-
ing Society will be held at the Hotel
New Yorker, New York City, begin-
ning October 27 for three consecu-
tive days. Exhibitors at the Fair in-
cluded the following:
Audak Company, Inc., New York: Alter
Lansing: Corp.. New York: Audio Develop
ment Co.. Minneapolis. Minn.: Audio De
vices. Inc., New York: Audio Instrument
Co., New York; Audio & Video
Products Corp.. (Ampex) New York; Bur-
linrame Associates, New York Hewlett
Packard Co., Tektronix Inc., Brush Devel-
opment Co., Audio Development Co.. Pres-
toseal Manufacturing' Co., Brociner Labora-
tories: Frank L. Capps & Co., New York;
Cook Laboratories, Floral Park, N. Y.; The
Daven Co., Newark, N. J.; Electric Indi-
cator Co., Stamford, Conn. : Electrovoice,
Inc., Buchanan, Mich.; The Elec-
tronic Workshop, Inc., New York; Fair-
child Recording- Equipment Corp.. White-
stone, N. Y.; Gawler-Knoop Co., Newark,
N. J.: Ballantine Laboratories, Clough-
Brengie, Allan B. DuMont: General Elec-
tric Co.. Syracuse, N. Y.; H. J. Leake, Ltd.,
London. England: Frank L. Mcintosh,
Washington, D. C; Magnecord. Inc.. Chi-
cago. 111.; 3. A. Maurer, Inc., Long Inland
City, N. Y.: Panoramic Radio Products.
Inc., Mt. Vernon, N. Y.: Permoflux Corp.,
Chicago, 111. Pickering & Co., Inc., Ocean-
side. N. Y.; Presto Recording Corp., Hack-
ensack, N. J.: Proctor Soundex Corp., Mt.
Vernon, N. Y.: Racon Electric Co.. Inc.,
New York; Rangertone, Inc., Newark, N. J.r
ReeoKram Recorders Co.. N. Hollywood,
Calif.; Rek-O-Kut Co., Inc., Long Island
City, N. Y.; Somerset Laboratories, Inc..
Union City, N. J.: Sonar Radio Corp..
Brooklyn. N. Y.; Stancil-Hoff man Corp..
Hollywood, Calif.,; Stephens Manufacturing
Corp., Culver City, Calif.; Sun Radio &
Electronics Co.. Inc., New York; Tech Lab-
oratories, Inc., Palisades Park, N. J.; Uni-
versity Loudspeakers, Inc.. White Plains.
N. Y.
ERGin EERS—
COnSULTHRTS
RALPH B. AUSTRIAN
Television Consultant
1270 AVENUE OF THE AMERICAS
NEW YORK 20, N. Y.
Tel.: CO. 5-6848
A. R. BITTER
Consulting Radio Engineers
4125 MONROE STREET
TOLEDO 6, OHIO
Tel.: Kingswood 7631
WILLIAM L. FOSS, Inc.
Formerly Colton & Foil, Inc.
927 15th St., N.W. REpublic3883
WASHINGTON, D. C.
WHO'S WHO Il\ RECORDING
GODDARD LIEBERSON
If PPOINTED to a top post with Columbia Records, Inc., by Edward
Wallerstein, president of the company on October 5, this year,
Goddard Lieberson. in his new capacity as executive vice-president
ci Columbia, brings to this office a splendid
musical background.
Before joining Columbia Records in 1939, he
was active in many phases of music as a com-
poser, teacher, lecturer and writer. He has to
his credit numerous compositions, including the
"Five Modern Painters" suite, incidental music
for a puppet version of "Alice In Wonderland,"
and many other works, including choral, chamber
and piano compositions. He is also the author
of a novel titled "Three for Bedroom C," which
recently was sold as a motion picture.
Since joining Columbia Records in 1939 as
assistant to the director of the Masterwork's
Division, he has become head of that division,
and was subsequently appointed to the position
Exec. V.-P. 0f vice-president in charge of Masterworks Ar-
tists and Repertoire. Lieberson played a major role in the development
of Columbia's classical catalog and has been closely identified with
the introduction of Columbia's Long Playing Microgroove record. He
was elected to the Board of Directors o! the company in 1948.
Born in Hand ley. Staffordshire, England on April 5, 1911, he was
brought to the United States by his parents at the age of four. He
attended the University of Washington and the Eastman School of
Music. Lieberson is married to the former Vera Zorina, stage and screen
star and they have two children, Peter and Jonathan.
Rangertone In Demand
The growing popularity of Rang-
ertone's synchronized magnetic tape
recording system is indicated from
varied usages reported the past few
weeks.
System was used in lighthouse
scenes of De Rochemont's "Uost
Boundaries," movie; "Lightning
Talks," NAB promotional film;
Life Magazine's promotional film on
Texas and for the State Depart-
ment's cultural film, "The Tangle-
wood Story," which featured Dr.
Sergi K'oussevitzky and the Boston
Symphony.
DuMont Div. Moves
Executive offices of the receiver
siles division, Allen B. DuMont La-
boratories, Inc., will be moved to
the recently dedicated East Pater-
son, N. J., plant tomorrow and will
commence operations from there
starting Monday, Ernest A. Marx,
general manager of the division, an-
nounced. The move affects DuMont
national receiver sales, 'advertising
and order administration depart-
ments. While the division will be
offically quartered at East Paterson,
offices will be maintained at 515
Madison Avenue, New York.
PRODUCTIOn PUR DDE
TV Signal Generator
A new line of TV testing equip-
ment is now being marketed by the
Superior Instruments Co., New York.
Their Model TV-30, a Television
Signal Generator, enables alignment
of TV I.F. and front ends without
the use of an oscilloscope.
New RCA 15-Inch Speaker
A new low cost 15-inch loud-
speaker capable of giving high-
quality reproduction at high-power
levels, and incorporating features of
RCA's LC-l-A speaker, developed
by Dr. H. F. Olson, of the RCA Lab-
oratories, has been introduced by
the RCA Tube Department. The new
speaker, designated the RCA-515S1,
is the result of combined research
by the RCA Laboratories- and the
RCA Victor Division.
New TV Lightning Arrester
A video development of ,the JFD
Manufacturing Co., Inc., Brooklyn,
N. Y. — the "safeTVguard" Twin
Lead Lightning Arrester, retailing
for $2.25 reduces the hazards which
may result from lightning and static
charges collecting on roof TV an-
tennas, according to the company.
Two-Speed Console Tape Recorder
Tape economy and 66 minute re-
cording time are combined with an
audio response of 40 to 10,000 cycles
in the new Audiograph console tape
recorder, operating at 7 Vz -inches per
second. Fifteen inch speed is avail-
able by instantaneous switchover to
extend response to 15,000 cycles and
permit split-word editing. Profes-
sional net price for the new record-
er is $950.00 f.o.b. San Carlos, Calif.
Sylvania Service Plan
For TV Set Owners
The Sylvania Electric Products,
Inc., has introduced a TV service
system which will enable set owners
to recover a portion of their service
contract expenditure in cash or ap-
ply it to a second year contract.
"Coupons" Used
Titled the "Pay-Back" Service
System, developed by R. K. Pew, di-
rector of service for Sylvania Tele-
vision, this new plan automatically
entitles each Sylvania contract hold-
er to receive a book of coupons, each
coupon being good for one service
call. Where a radio and phonograph
combination receiver is involved,
additional coupons for radio service
are issued. For each coupon not used
at the termination of the year's con-
tract, a refund is made. The number
of coupons issued does not limit any
additional service calls which may
be required.
Expands To Western Market*
Sylvania also announced expan-
sion 1o western video markets this
month with appointments of distri-
butors in six major cities. C. K.
"Larry" Bagg, sales manager, Syl-
vania Television, will start a west-
ern business tour on October 17, to
set up distributorships in Los An-
geles, San Francisco, Denver, Salt
Lake City, Portland and Seattle.
More than 15 eastern cities already
have distributors of Sylvania Elec-
tric Products.
ERGIREERS—
COnSULTRRTS
McNARY & WRATHALL
RADIO ENGINEERS
906 Natl. Press Bldg. 1407 Pacific Ave.
Washington 4, D. C. Santa Cruz, Cal.
Member AFCCE
L. W. ANDREWS, INC.
RADIO CONSULTANTS
v219 WHITAKER BLDG.
DAVENPORT, IOWA
Phone 2-7824
GEORGE P. ADAIR
Radio Engineering Consultants
Executive 1230
Executive 5851
1833 M STREET, N.W.
WASHINGTON 6. D. C.
The National Daily Newspaper of Commercial Radio and Television
VOL. 49. NO. 10
NEW YORK. MONDAY, OCTOBER 17, 1949
TEN CENTS
UNITED NATIONS DAY PLANS COMPLETED
NAB Mailing Booklet
On Inl'l Broadcasting
Washington Bureau of RADIO DAILY
Washington — NAB announced Fri-
day that it is mailing a booklet on
international broadcasting problems
entitled "What Gets the Air" to all
members. The "primer" text is the
work of Forney A. Rankin, NAB
government relations department di-
rector, who is now at the NARBA
meeting in Montreal. It has grown
out of a directive of the NAB board
of directors, which last February
assigned the task to the NAB's gov-
(Continued on Page 5)
Helen Hayes Cancels
Fall CBS Radio Series
Flash News
Radio and TV newsmen crowd-
ed into the court room of Judge
Harold R. Medina in New York
Friday morning when a jury
returned a verdict of guilty in the
cases of 11 top Communist lead-
ers who had been on trial for
nine months. The verdict was
carried in a flash bulletin on
New York stations and the four
major networks cut in on morn-
ing programs to carry the news.
TV films made at the U. S. Court
House in Foley Square were
rushed to stations for telecasting.
Honolulu, T. H. — Helen Hayes,
whose CBS radio series, "The Elec-
tric Theater," was postponed after
the death of her daughter last
month, has cabled N. W. Ayer & Son,
Inc., the advertising agency hand-
ling the program, that she will not
return to the air this season.
Miss Hayes currently is vacation-
ing here with her playwrite husband,
Charles MacArthur. The couple
came here after the sudden death
(Continued on Page 6)
Free & Peters Releases
Report On Spot Radio
Free & Peters, radio and TV sta-
tion representatives, has prepared a
46-page study titled "Spot Radio
Costs Less Today," which is being
sent to agencies and advertisers.
The study emphasizes the "mobil-
ity" and "flexibility" of spot radio
as an advertising medium, quoting
costs and ratings to illustrate those
qualities.
Viiuis Seal Spots
The National Tuberculosis
Assn. has prepared six transcrip-
tions which are offered to all
U. S. radio stations for broadcast
during the Christmas Seal Sale,
to be held Nov. 21-Dec. 25. The
discs consist of five 15-minute
shows, and ore platter of 20-
second spots. Talent was con-
tributed by several top Holly-
wood film stars.
Coast Adv. Executives
Holding Convention
Arrowhead Springs, Cal. — More
than 300 advertising executives are
attending the annual convention of
the Pacific Council, 4-A's, which
opened here Friday and will con-
tinue through Tuesday evening.
An address by California's Gov.
Earl Warren featured the first ses-
sion. This afternoion the speaker
will be Fairfax M. Cone, chairman
of the board of Foote, Cone & Bel-
ding, who will discuss "Ethics in
Advertising." Clarence B. Goshorn,
(Continued on Page 8)
REC Speakers Named
For Thursday's Luncheon
Mary Pickford, and Edwin M.
Martin, former Farnsworth Televi-
sion vice-president and now board
chairman of Hubbell Television,
Inc., will be the guest speakers at
(Continued on Page 2)
Radio And TV Industry Lend Support
To National Observance Of UN Day
On Monday, October 24th
Inter-American Ass'n
Supports Free Radio
Members of the board of the In
ter-American Association of Broad
casters meeting at the Waldorf-As
toria Hotel in New York the past
weekend pledged themselves to
work for uniform radio legislation
for Latin American countries and
foster perpetuation of free privately
(Continued on Page 8)
Boston Candy Makers
To Expand AM, TV Use
Boston — Durkee - Mower, Inc.,
candy manufacturer, has announced
a new advertising campaign to in-
clude heavy use of radio and televi-
sion in 13 cities east of the Missis-
sippi.
The firm has been a regular radio
customer for more than 25 years, on
(Continued on Page 2)
Home Listening Reached
New High During Series
Home listening to the World Ser-
ies broadcasts over MBS reached an
all-time high for the event, accord-
ing to a survey by Mutual's research
department in conjunction with
Crosley, Inc.
Peak listening was recorded dur-
(Continued on Page 2)
Electronic Color -TV System
Gets Okay Of Lee De Forest
"Now that it is understood that
the color TV system must be com-
patible, there is no reason to think
that there will be a slowing up in
the development of the art," i.e.,
television as it is today, Dr. Lee De
Forest, told a press conference on
Thursday at the Waldorf-Astoria
Hotel.
The radio pioneer advised people
not to wait but to buy television re-
ceivers now because sets can be
adapted to color later at a relatively
small cost. He added that he "is
convinced that it will be another
three or four years before we have
commercial color."
In discussing the RCA and CBS
color systems, Dr. De Forest de-
clared that "whatever system is ulti-
mately used, it must be compatible
(Continued on Page 7)
_ Networks, unaffiliated sta-
tions, industry organizations,
advertising agencies, sponsors
and private-citizen groups will
join hands in a nation-wide
radio and television salute to
the fourth anniversary of the
signing of the United Nations
Charter, Oct. 24. Arrange-
ments are being made by the
(Continued on Page 5)
Commercial Progress
Of Video Analyzed
Chicago — "Television is and will
be a blue-chip operation," Louis N.
Brockway. executive vice-president
of Young & Rubicam, observed Fri-
day in a talk on "How To Use Tele-
vision Today" at a meeting of the
Amer. Assn. of Advertising Agen-
cies, held at the Drake Hotel.
Continuing his assessment of pres-
ent and future video costs, he said:
"Looking forward several years
(Continued on Page 2)
Congressmen, On MBS,
Will Describe Travels
Washington Bureau of RADIO DAILY
Washington — Members of Con-
gress who visited Europe and the
Far East recently on committee in-
vestigations will report to the nation
in a series of radio broadcasts pro-
duced by the AFL's Labor League
(Continued on Page 8)
Appointment
Joan Rowland has been ap-
pointed radio consultant for the
Japan International Christian Uni-
versity Foundation, newly organ-
ized foundation which will cam-
paign for ten million dollars next
year to build a university in
Tokyo. The Christian University
Foundation is sponsored by the
eleven leading Protestant
churches.
2
RADIO DAILY
Monday, October 17. 1949
Vol.49, No. 10 Monday, Oct. 17, 1949 10 Cts.
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays. Sundays
and Holidays at 1501 Broidway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President; Chester B.
Bahn, Vice-President ; Charles A. Alicoate,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily,
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Coble address: Radaily, New York.
WEST COAST OFFICES
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older, Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
■•nder the act of March 3, 1879.
FINANCIAL
{October 14) —
NEW YORK STOCK EXCHANGE
ABC
Admiral Corp.
Am. Tel. & Tel
CBS A
CBS B 22'/2
Philco 31'/2
RCA Common . .
RCA First Pfd.
Stewart-Warner . .
Westinghouse
Wesfinghouse Pfd.
Zenith Radio . .
High Low Close
. 71/2 71/4 71/4
28 271/4 28
.14374 143% 143%
. 23 3/8 231/s 23i/8
223/g
30%
121/a
72
123/g
27i/2
983/4
273/4
Net
Chg.
- v»
+ %
- Ve
- 1/4
121/4
731/4
123/s
28%
99
28I/4
22%
311/4
12%
72
12%
281/2
983/4
273A
— y4
— 1/4
— 1V4
+ 1%
— !/4
NEW YORK CURB
Nat. Union Radio
25S
EXCHANGE
2% 25/8 ■
OVER THE COUNTER
Bid
Du Mont Lab 14
Stromberg-Carlson 121/4
- %
Asked
15
13%
Home Listening Reached
New High During Series
(Continued from Page 1)
ing the final game of the baseball
classic on Sunday, Oct. 9, when 54.6
per cent of the nation's radio homes
were tuned in. A total of 65.1 per
cent of all radio homes were tuned
in during one or more of the five
games. The average rating for the
Series was 37.9.
Wedding Bells
Georgia De Vese, secretary to
Helen Powers, administrative direc-
tor of WAAM (TV) in Baltimore
was married on October 2nd to
Millard Baublitz, printing director
for a local Baltimore concern.
* COmiNG AND GOING *
BERT WOODS, program director of RCA
Recorded Program Services, left last Thursday
for Hollywood, where he'll direct a Tex
Beneke recording date for Thesaurus.
G. W. "JOHNNY" JOHNSTONE, director
of radio and TV for NAM, spent the week-
end in Tuscaloosa, Ala., visiting his daughter,
Susanna, instructor in piano and harp at the
University of Alabama. Today he'll fly to
Chattanooga to supervise the NAM-ABC
Tuesday broadcast.
BOMAR A. LOWRANCE, commercial man-
ager of WSOC, Charlotte, N. C, is expected
in New York today for conferences with the
national representatives of the station.
JEFF CLARK went down to the Tobacco
Bowl Festival at Richmond, Va., where he was
announced as a feature on "Your Hit Parade"
starting October 22.
GRAHAM MOORE, commercial manager of
KCBQ, San Diego, is back in California
following a business trip to New York.
CLIFF GREENLAND, commercial manager of
Associated Program Service, is attending the
meetings of the National Association of
Educational Broadcasters at the University of
Michigan.
FRED BERNSTEIN, sales manager of WTTM,
Trenton, N. J., is back at his desk following
a meeting in New York with the national
reps, of the station.
BOB KELLER, now marking the third an-
niversary of his radio sales promotion or-
ganization, is back from Waterbury, Conn.,
where he conferred with executives of
WWCO, Mutual and Yankee Network outlet.
GORDON GRAY, vice-president of WIP,
Philadelphia, today is in Washington for a
"Voice of Democracy" contest meeting.
TOM KNODE, administrative assistant to
the director of television operations at NBC;
DON BISHOP, magazine editor for the net-
work; JESSE BIRNBAUM, press staff writer,
and WALTER SCOTT, web time salesman,
week-ended in Richmond at the Virginia
Tobacco Bowl Festival.
J. L. VAN VOLKENBURG, Columbia net-
work vice-president and director of television
operations, on Friday was in Columbus, Ohio,
to address the Advertising Club of that city
on the subject, "Advertising Comes of Age
with Television."
CATHY MASTICE, soprano on WHOM, in
Teaneck, N. J., to sing with Milton Cross'
Aristo Artists concert. Tomorrow she'll leave
for West Virginia, the next stop on her cur-
rent tour.
JOHN SCHILE, commercial manager of
KUTA, Salt Lake City, Utah, was in town
last week on station business and for confabs
with his national reps.
CONNIE DESMOND, sportscaster on CBS,
on Saturday was in Columbus, Ohio, to report
the game between Minnesota and Ohio State
University.
SEYMOUR SIEGEL, director of WNYC, today
is due back in New York from a flying trip
to Ann Arbor, Mich., where he addressed the
convention of the National Assn. of Educa-
tional Broadcasters.
MARGARET PHELAN, radio singer who had
been appearing at the Town Casino in Buf-
falo, arrived in New York Sunday for an
indefinite stay.
ANNE FRANCIS, the "Bonnie Maid" of the
"Versatile Varieties" program on NBC tele-
vision, who has been sojourning in Orlando,
Fla., will return today in time to resume her
role in the show.
Commercial Progress
Of Video Analyzed
(Continued from Page 1)
with full national coverage, a half-
hour show may cost as much as $50,-
000 or $60,000 a week for time and
talent — two to three million dollars
a year. After quoting figures like
these to your client, . . . you can dis-
cuss how it may be possible to keep
costs at an affordable basis.
"Spot television is one obvious
answer. Another one is the use of
participation or cooperative pro-
grams. . . . Perhaps it will be possi-
ble to buy television as you buy
magazines, once or twice a month
instead of every week. . . . We all
believe in continuity and frequency,
but $60,000 per week may alter our
conception of what constitutes con-
tinuity."
Program-wise, Brockway predic-
ted that such subjects as fashions,
public relations, and religion may
prove readily adaptable to the medi-
um of TV. "Certainly programs
designed for limited audiences will
become more widespread," he said.
On the subject of video commercials,
he had this to say:
"Many television commercials to-
day are, in my opinion, too tricky.
They have to much 'device' to get
into a story. . . . The Fuller Brush
man is not preceded in the home by
a line of dancing girls carrying bal-
loons and singing a jingle. He comes
to the door alone, tells his story,
demonstrates his product, and
makes his sale. I think we could
learn a lot from the Fuller Brush
man's technique."
REC Speakers Named
For Thursday's Luncheon
(Continued from Page 1)
the second 1949-50 meeting of the
Radio Executives Club of New York
at the Hotel Roosevelt, Thursday,
Oct. 20, at 12:30 p.m., it was an-
nounced Friday by John J. Karol,
REC president.
Subject for discussion at the
luncheon-meeting will be "Televi-
sion's Fifth Network," with Richard
W. Hubbell acting as moderator.
Among the other distinguished
guests at the luncheon will be
Charles (Buddy) Rogers, film, radio
and television star, and Pierre Cren-
esse, director of the French Broad-
casting System of North America.
Boston Candy Makers
To Expand AM, TV Use
(Continued from Page 1)
behalf of its Marshmallow Fluff and
Seeco. H. Allen Durkee, president,
and Fred L. Mower, treasurer,
bought their first radio time on
WNAC, Boston, when they were
making their confections on a kit-
chen stove and selling them door-
to-door. Today they employ more
than 30 people, and soon will open
a new $200,000 factory in Lynn,
Mass. Gilchrest-Spriggs & Co., Bos-
ton, is the firm's agency.
Germans Engage U. S. Agency
McCann Erickon's office in Frank-
furt, Germany, announces its ap-
pointment by Romika KG Lemm
& Co. of that city to handle their
advertising of rubber bopts.
Strange
Bedfellows
You wouldn't expect a monkey to
pick out a bunny rabbit for a
bunk-mate. But there they are —
both as comfortable as can be.
There's a sure-fire way for time
buyers to be comfortable, too,
about their clients' radio adver-
tising in Baltimore. You just buy
W-I-T-H, the BIG independent
with the BIG audience.
W-I-T-H is the bargain buy in
this rich market, sixth largest in
the country. W-I-T-H delivers
more listeners-per-dollar than any
other station in town. That means
you can get BIG results on
W-I-T-H for just a LITTLE
money.
So if you're in the market for
low-cost results, get the whole
W-I-T-H story from your Head-
ley-Reed man today.
Baltimore 3, Maryland
TOM TINSLEY, President
Represented by Headley-Reed
more than
a million
in the WWJ
For over 8^2 years, Detroit has had full employment, with over a
million workers earning the highest factory wage rates of the five largest cities in the
nation. It is this past, combined with present record-breaking automotive production figures, and a
bright future, that makes Detroit a most fertile field for planting your advertising dollars. Top
radio medium in this wealthy market has always been WWJ, NBC in Detroit, and most
familiar letters of the alphabet to Detroit's vast radio audience. To give your
product prestige plus selling impact of a ready-made audience, get your
product story on WWJ-The Detroit News.
FIRST IN DETROIT
Owned and Operated by THE DETROIT NEWS
National Representatives: THE GEORGE P. HOLMNGBERY COMPANY
Associate Television Station WWJ-TV
Basic NBC Affiliate
AM — 9S0 KILOCYCLiS — SOOO WATTS
FM— CHANNEL 246—97.1 MEGACYCLES
RADIO DAILY,
Monday. October 17. 1949
CHICAGO
By HAL TATE
THE KELLOGG COMPANY, Bat-
tle Creek, Michigan, announced
this week the appointment of Leo
Burnett Company, Inc., Chicago, as
the advertising agency for Kellogg's
Com Soya. Plans are still in the pro-
cess of formation.
Bad news for the black and white
boys. Procter & Gamble, Cincinnati,
will spend $1,000,000 in television in
1950 and are taking $650,000 out of
their current appropriation for
black and white to sink into televi-
sion next year! No cut is planned
in P & G's radio expenditures for
next year; $350,000 will be added to
the chunk taken out of the black
and white appropriation to make up
the million dollar expenditure in
television for next year. The agen-
cies now handling the P & G busi-
ness will also handle the P & G tele-
vision expenditures.
Frank B. Falknor, WBBM assist-
ant general mgr., appointed Stanley
Levey as new assistant sales man-
ager for the station. Before joining
the WBBM sales staff in 1940, Levey
was employed in the advertising de-
partments of the Chicago Elevated
Advertising Company, the Illinois
Meat Company, and radio station
WIND. A graduate of Tilden Techni-
cal High School in Chicago, he also
attended De Paul University in this
city, where he studied law before
entering the advertising business.
Wrigley Building habitues report
that Levey has been the station's top
salesman for the last five years.
Schulze-Burch Baking Company
of Chicago, for their Flavor-Kist 4-
in-1 Saltine Crackers, has started a
mystery voice show on KCMO,
Kansas City, called "Who's Talking?"
broadcast across the board from
3:00-3:15 p.m. The program is a Hal
Tate Radio Productions package.
The Schulze-Burch account is hand-
led by the Gordon Best Agency in
Chicago. Frank Morr, account exec-
utive, says that if the KCMO test is
successful, the program will be ex-
panded into other cities where
Schulze-Burch products are sold.
Pialgy OnWWRL
WWRL, New York, will offer the
city's only regularly-scheduled Ru-
manian language program starting
Saturday, Oct. 15, 9:30-10 p.m. The
program, to be offered for partici-
pating sponsorship, will star Pia
Igy, Rumanian coloratura soprano
and former prima donna of the Roy-
al Opera House in Bucharest.
Lenn To Lecture
Joseph A. Lenn, vice-president in
charge of sales for WHLff, Hemp-
stead, L. I., will appear as guest
lecturer Oct. 20 at a class of the
basic radio and television course,
School of General Studies, Colum-
bia University, to be held in NBC's
Radio City studios.
Mainly About Manhattan, . . i
• • • IT SEZ HERE: Behind-the-scenes battle between Philco
and NBC-TV has the top brass at the web biting their nails. . « • Radio
scuttlebutt has Aly Khan buying heavily into a major network. . . .
Bruce Dodge, a fixture at Biow's for more years than we can remember,
has turned in his resignation as production head of the H'wood office
to go into the packaging biz for himself with Bob Hawk. His "Take It
Or Leave It" chores will be taken over by Ed Feldman who leaves for
the gold coast today. . . . Marilyn Maxwell is another leading candidate
for the Mary Martin role in the road company of "So. Pacific." . . .
Dane Clark assays his first shot at video tonight on the Chevrolet NBC
stanza. . . . James Shelden, who started as a page boy at NBC 8 years
ago, returns to his old alma mater as producer and TV director of "We
the People" when it makes its switch to that web, where it also originally
started in 1936. . . . Maxine Keith readying a new video series called
"E'way Success School." . . . Aside to Geo. McGarrett: Sorry, old chep.
I don't catch the show regularly — and that had been an early impression
that had lingered. . . . Ford signing up the Kay Kyser Kollege of Mu-
sical Knowledge as a TV package. . . . "Share the Wealth," which was
a local opus on WOR some time ago, becomes a coast-to-coaster on
ABC tonight with Bill Slater as emcee and Waltham wctches picking up
the tab.
ft ft ft ft
C • • 'Irving Mansfield's "This is Show Business" makes
for lively listening and viewing, especially when Abe Burroughs
is in the groove. Last week he was in rare florm. When Gene
Martin offered his problem (he didn't know whether or not to
continue trying to make the grade as a singer or quit the busi-
ness and go to work in his old man's drugstore), Abe cracked:
"Why not do both? You might become another Ezio Pillza." And
to Sue Ryan, who didn't want her child in showbiz, Abe com-
mented that she had made a wise decision. "After all," he said,
"she's liable to grow up into another Margaret O'Brien — and then
you'll never be able to get married again."
ft ft ft ft
• • • AROUND TOWN: "Those Westerns on TV are so old,"
memos Leo De Lyon, "I just saw one in which Roy Rogers was only
up to his second guitar lesson." . . . The minute the Yankee flag went
up, Roberta Quinlan was on the phone to remind Morey Amsterdam that
he had lost his bet and that he was due in Times Sq. to push a peanut
across the street with his nose. . . . After the final telecast of their
DuMont Saturday-niter, "Spin the Picture," producers Wilbur Stark and
Jerry Layton threw a terrific party — not for the brass or any of the
high echelon — but for the cameramen, soundmen, engineers, scripters,
musicians and cast. . . . Jeff Clark, the young singer who idolized
Frank Sinatra as a kid, hits stardom after two short years as top vo-
calist on the Hit Parade. . . . Marie Wilson has asked Carl King, hand-
some TV emcee, to take a screen test for her next film. . . . Vic Damone
set for H'wood's Macombo on Nov. 1st.
ft ft ft ft
• • • For a femme audience show which combines taste
and stature with broad family appeal, we give you Kellogg's
"Mother Knows Best" heard on CBS 5:30-6:00 on Saturdays,
produced and written by Herb Moss. Which is hardly surprising
since everything that Herb has been connected with these past
dozen years (Truth or Consequences, Vox Pop, Hildegarde, etc.)
has always had the stamp of real quality. There are certainly
plenty of television shows around that could stand his touch,
but the guy -claims he prefers to stay in radio where he'll get
rich quickly and age slowly.
AGENCIES
DONALD P. CAMPBELL has
moved from MBS to television
sales staff of Edward Petry & Com-
pany, Inc. in New York City. In ad-
dition to MBS, Campbell's former
affiliations in broadcasting include:
NBC, ABC and WEST, Easton, Pa.
He is a graduate of the University
of Pennsylvania, and served during
the war as a lieutenant (jg) in the
Navy.
STUART B. GREENFIELD AS-
SOCIATES have been appointed to
handle publicity-public relations for
Toy Metal Products Company,
makers of "Kiddyware" and "Welk-
erware" children's toys, also for
Postal Drug Company of New York.
GREY ADVERTISING AGENCY
has been engaged by Textron Inc.,
to handle all advertising of its
Nashua Mills divisions and Poses,
effective January 1, 1950. Nashua
Mills markets a wide variety of tex-
tile products and Poses is a newly
acquired subsidiary.
ROBERT LEWIS SHAYON, one
of the country's better known radio
figures, and William D. Patterson,
magazine publisher and foreign cor-
respondent, have become members
of the Fred Smith & Co., Inc., public
relations and business consultants.
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and Beginners
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NAME
ADDRESS
CITY ZONE.
Monday. October 17. 1949
RADIO DAILY:
Observance Of United Nations Day
Will Be Aided Via Radio And Tele
(Continued from Page 1)
four major networks for a "pool"
broadcast of the laying of the cor-
nerstone of the new UN building on
New York's East Side, tentatively
scheduled for 12:30-1 p.m., EST, Oct.
24. President Truman is expected to
officiate at the ceremony.
The Radio and Television Com-
mittee of the National Citizens'
Committee for United Nations Day,
in cooperation with other subcom-
mittees in the UN itself, has distri-
buted to stations throughout the
country four different program aids,
according to Robert K. Richards, di-
rector of public relations for the
NAB and chairman of the Commit-
tee. A special kit, prepared by the
Advertising Committee under the
direction of Samuel C. Gale, v-p of
General Mills, Inc., and chairman of
the Committee, was mailed Oct. 1.
BMI Furnishes Music
A special musical continuity for a
half-hour program, prepared by BMI
under the direction of its president
Carl Haverlin, was mailed last week.
The program is entitled: "Accord-
ing to the Record." Also mailed last
week was a fact sheet of background
material, prepared by the NAB.
Scheduled for mailing this week is
a transcribed quarter-hour feature,
"Birthday Story," prepared under
the direction of the Radio Division
of the United Nations. Mrs. Dorothy
Lewis of the Radio Division is in
charge of distribution.
Included in the material released
through the National Citizens' Com-
mittee were translations of English
language material. About 170 sta-
tions broadcasting foreign language
programs received this material last
week. These translations, prepared
under the direction of Read Lewis
of the Common Council for Ameri-
can Unity, were arranged for by
Arnold Hartley, director of pro-
grams of radio station WOV, New
York, and chairman of the NAB's
foreign language subcommittee, Un-
affiliated Stations' Committee. Lan-
guages covered are Polish, Italian,
German, Bohemian, Yiddish, Span-
ish and Serbo-Croation.
Kits Furnished Stations
United Nations Day material also
has been released through the Ad-
vertising Council, Inc. A radio kit
has been mailed to more than 2,000
local stations. The kit consists of a
campaign radio fact sheet, ten 1-
minuie spots, ten 30-second spots
and two pages of station breaks. An-
nouncements have been translated
into seven major languages.
The Advertising Council's kit also
contains the text of the Presidential
proclamation of United Nations Day
for Oct. 24 and a statement by Sec-
retary of State Dean Acheson. The
kit is prefaced by a joint letter to
all broadcasters from J. R. Poppele,
president of the Television Broad-
casters Assn.; William E. Ware,
president of the Frequency Modula-
tion Assn., and Robert K. Richards
of the NAB. The form letter urges
broadcasters to use the material
"with the enthusiasm which has won
such acclaim for American broad-
casting as the medium which does
the job when the job needs doing."
Cooperating with The Advertising
Council on the United Nations Day
campaign . are the National Retail
Dry Goods Association, the Western
Newspaper Union, National Associ-
ation of Broadcasters and the Inter-
racial Press of America. Judy Kwis
is The Advertising Council's staff
executive on the United Nations
Day campaign.
Programs to Salute UN
The major networks will mark the
occasion with special dedications on
their regularly-sponsored programs
and with the airing of special anni-
versary shows.
"The Telephone Hour" has been
selected from NBC's entire schedule
to give the network's coast-to-coast
salute to UN Day, 9-9:30 p.m., EST.
The program will feature Jascha
Heifetz, a violinist who has been
around the world four times and has
appeared in major capitals through-
out the world to bring to millions
what has been described as "a sense
of kinship and good will through the
language of music." NBC also will
repeat the UN Radio Division pro-
duction, "Could Be," a documentary
directed by Norman Corwin, on Oct.
23, 4-5 p.m., EST. The network's
television show, "Kukla, Fran and
Ollie," originating in Chicago, will
weave into its action and dialogue a
special United Nations theme on its
Oct. 24th telecast.
ABC programs which will make
special mention of the national ob-
servance include "The Church and
the Nation," 6: 15-6: 30 p.m., EST,
Oct. 22; "Message of Israel," 10-10: 30
a.m., EST, Oct. 23; "National Ves-
pers," 1:30-2 p.m., EST, Oct. 23; and
"The Hour of Faith," 11:30-12 noon,
EST, Oct. 23.
General Carlos P. Romulo, presi-
dent of the United Nations General
Assembly, will speak during inter-
mission on the Sunday, Oct. 23, pro-
gram of the CBS Symphony Orches-
tra. Other CBS programs scheduled
to participate in the observance on
Oct. 24 will be the television show,
"Lucky Pup," 6:30-6:45 p.m., EST;
Arthur Godfrey's morning show and
the evening AM and TV simulcast;
Bill Leonard's "This is New York,"
9:00-9:45 a.m.; Margaret Arlen, 8:30-
9:00 a.m.; and Jack Sterling, 6:00-
7:45 a.m.
Worldwide Pickup Planned
Mutual has set aside the 10:30-11
p.m., Oct. 24, period for a special
half-hour program, consisting of
pick-ups from around the world in
connection with UN Day. The web's
daily public service religious pro-
gram, "Faith in our Time," on Oct.
24 will concern itself largely with
the anniversary. The principle
speaker on the program will be Dr.
Franklin P. Cole. The MBS sustain-
ers, "Tennessee Jamboree," 9:30-
9:55 a.m., EST, and "Hoe-Down
Party," 4:30-5 p.m., EST, will carry
mentions. Another dedication will
be included in the MBS children's
program, "B-Bar-B Ranch," 5-5:30
p.m., EST.
Committee Busy
Members of the Radio and Tele-
vision Committee of the National
Citizens' Committee, who have
worked out plans for the special ob-
servance via radio and television, in-
clude:
Robert K. Richards, chairman; Ted
Cott, vice-president in charge of
programs, W N E W , New York;
Arthur Feldman, director of special
events, MBS; Sterling Fisher, man-
ager, public affairs and education
department, NBC; Earl H. Gammons,
vice-president in charge of Wash-
ington office, CBS; Arnold B. Hart-
1 e y ; George Jennings, director,
School Broadcast Conference, Chi-
cago; J. R. Poppele; Frank M. Rus-
sell, vice-president, NBC; Robert
Saudek, vice-president, ABC; James
Secrest, director of public relations,
Radio Manufacturers Association;
Davidson Taylor, vice-president and
director of public affairs, CBS; and
William E. Ware.
Statement by Davis
Malcolm W. Davis, chairman of
the National Citizens' Committee
for United Nations Day, said of
plans for radio and television parti-
cipation in the observance: "We
have grown accustomed to the en-
thusiastic participation of our broad-
casting industry in events calculated
to benefit the people of America.
Perhaps, therefore, we fail some-
times to express our gratitude.
Broadcasting's inspired support of
the Committee in its plans for Unit-
ed Nations Day richly deserves the
genuine acknowledgement of all of
us identified with the effort directly
— and of the peoples of the world
who look hopefully to United Na-
tions continuing success."
Special inquiries should be direc-
ted to David Bernstein, executive
director, National Citizens' Commit-
tee for United Nations Day, 700
Jackson Place, NW, Washington 6,
D. C.
Joins KBS Sales Staff
Chicago — Edwin R. Petersen, for-
merly sales executive in the mid-
west for ABC and the Mutual net-
work, will join the Keystone Broad-
casting System on Monday, Oct. 17
as special sales representative in
Chicago, according to an announce-
ment made by Naylor Rogers, exec-
utive vice-president of the network.
Petersen was with ABC in Chi-
cago for over 8 years as account ex-
ecutive handling some of their
l'argest accounts.
NAB Mailing Booklet
On Int'l Broadcasting
(Continued from Page 1)
ernment relations, engineering and
public relations and publications de-
partment. With profuse illustrations
in the form of charts, diagrams,
chapter heading illustrations, and an
especially designed cover, the book
contains a total of 64 pages.
The work deals in detail with the
NARBA and international telecom-
munication convention meetings, the
"good neighbor" conferences on
broadcasting, the problem of sharing
the high frequencies, and the "gen-
tlemen's agreement" on allocations.
Chapters on international broadcast-
ing cover political barriers, the
United Nations and UNESCO, and
the "Voice of America" broadcasts.
Other parts deal with relations of
broadcasters with the State Depart-
ment, the FCC, the inter-govern-
mental committees, the U. S. Advi-
sory Commission on information,
and other organizations.
The book was intended, according
to the original instruction of the
NAB board of directors, adopted at
its New Orleans meeting, to explain
in concise language the importance
of international allocation problems
in their operations, and in their ser-
vice to American radio listeners. It
was recommended to the board by
the special board committee on in-
ternational radio affairs, under the
chairmanship of Michael R. Hanna,
WHCU, Ithaca, N. Y., who is a mem-
ber of the NAB board.
The engineering department of
the NAB worked with Rankin in the
preparation of the material. The text
was written by Rankin. The book
was designed and produced by the
NAB public relations and publica-
tions department.
Stork News
Portland. Ore. — Phil Irwin, an-
nouncer for radio station KGW,
NBC-affiliate, was presented by his
wife Eloise with a new son, Mark
Benjamin, on October 7.
Send i3i r tlx d a
<J
reel in
Do-
October 17
Radio Harris John Prosser
lack Owens Marilyn Thome
Claire Barry
October 18
Helen Claire Louise Fitch
William Drips J. D. Henry
Jack Turner
October 19
Tom Barton lack Shannon
Clive Davis W. B. Ryan
October 20
Leo O'Rourke Thomas Chalmers
Benedict Gimbel. Jr.
Clifford Peterson
6
RADIO DAILY
Monday. October 17, 1949
★ THE WEEK IN RADIO ★
Advertisers To Boost Budgets
• By AL JAEGGIN =^=^^==
N€UJ BUSINESS
KTTV, Los Angeles: Interstate
Bakeries have contracted for twen-
ty-second spot announcements for
the following days: Sunday, Mon-
day, Tuesday, two on Thursday, and
Friday. Contract runs for 52 weeks,
with the account placed through
Dan B. Miner Company, Los An-
geles. Welch's Restaurant has pur-
chased one-minute spots once week-
ly for 52 weeks. The account was
placed through Bruce Altman Ad-
vertising Agency, Los Angeles.
Richfield Oil Corporation has signed
for two one-minute spot announce-
ments weekly on a 52-week contract.
Dorr Walsh placed the business for
Hixson & Jorgensen, Inc., Los An-
geles. Eastern Columbia, local de-
partment store, has contracted for
a one-minute spot announcement
once a week for 52 weeks. The ac-
count was placed through the Stodel
Advertising Company, Los Angeles.
Victory Packing Company, pack-
ers of dog food, have contracted for
a one-minute spot announcement
once a week. The contract is for 52
weeks and was placed through W.
C. Jeffries Company, Los Angeles.
WQXR, New York: Liberty Music
Shops signed a 52-week contract
marking the firm's fourth year as
sponsor of "Record Rarities," heard
two nights weekly, 9:30-10 p.m.
The Kaufman Carpet Co. has
bought five 15-minute record pro-
grams, 11:30-11:45 a.m., Monday-
Friday, and another quarter-hour on
Saturday at 9: 15.
The Citywide Independent Citi-
zens Committee for the election of
Herbert H. Lehman, the Women's
Division of the Citywide Independ-
ent Citizens Committee, and the
Campaign Committee for Morris,
Uviller and Deserio, have bought a
total of 21 15-minute periods for
political talks, started Thursday,
October 6.
Helen Hayes Cancels
Fall CBS Radio Series
(Continued from Page 1)
of their 19-year-old actress daughter,
Mary MacArthur.
The radio series was scheduled to
return Oct. 9. It was understood at
that time that Miss Hayes would
begin her CBS series late in Octo-
ber. In place of the Helen Hayes
show, the sponsor, America's Busi-
ness Managed Electric Light and
Power Companies, will continue to
present "Meet Corliss Archer," ori-
ginally a summer replacement and
later extended to cover the October
broadcasts during Miss Hayes' ab-
sence.
Wedding Bells
Barbara Keating, script writer on
the Margaret Arlen program over
WCBS, was married Saturday in the
Church of the Immaculate Concep-
tion, Scarsdale, to George Peabody,
Jr., president of George Peabody &
Associates, public relations firm.
MOST national sponsors will main-
tain their advertising budgets
for next year at the levels of 1949
while some advertisers will increase
their budgets to meet stronger com-
petition, according to a survey con-
ducted by the Association of Nation-
al Advertisers. John F. Kurie, ANA
v-p for media and research, told the
40th annual meeting of the organiza-
tion that the survey showed a tend-
ency toward increased advertising
budgets, primarily in five fields:
beer and liquor, office equipment,
business and finance, gas and oil,
food and groceries.
A greater use of spot radio, espe-
cially for promoting tourist trade,
by the State of Maine was forecast
also by T. F. Flanagan in a speech
delivered before the Maine Develop-
ment Commission. . . . One company
which heretofore has made little use
of radio, the Waltham Watch Co.,
has decided to enter the all-out
competitive field with the purchase
of a new ABC audience participa-
tion show, "Share the Wealth," un-
der a 39-week contract, effective
Oct. 17. . . . The Revere Camera Co.
of Chicago, signed a 52-week con-
tract with ABC for the web's re-
cently-acquired "A Date With Judy"
program, Thursdays, 8:30-9 p.m.,
EST, effective Nov. 10.
In pointing out that the sound
broadcasting industry itself is com-
ing into an era of real competition
with television, Crosley Broadcast-
ing Corp. president James D. Shouse
urged the FCC to authorize an in-
crease in power for clear channel
stations. Unless this is done, Shouse
warned, the whole economic base of
broadcasting may collapse, "and it
need not necessarily be a slow
death." . . . The "low-power era" of
FM broadcasting is at an end, ac-
cording to William E. Ware, FMA
president. As examples, he pointed
to the FCC's licensing of 30 FM sta-
tions to operate at full power: three
at 50 kw or more, two at 40 kw or
more and five at 20 kw or more. . . .
A statement issued later in the week
by the FMA declared that there are
more FM-equipped homes in metro-
politan New York than there are
AM-equipped homes in any one of
26 states. . . . The RMA announced
that radio tube sales rose sharply in
Enters TV Set Field
Telequip Radio Company, Chicago,
a major manufacturer of electronic
test equipment, has announced a
full line of TV receivers ranging
from a 12% -inch table model to re-
tail at $199.50 to a 16-inch deluxe
console at $339.95. Edward E. Arkin,
president of Telequip, said that his
company is in full production of the
new home line and has made initial
shipments to distributors. Featuring
built-in antenna, "Tru-lock" picture
control, automatic gain control and
simplified channel selector, the new
Telequip sets have mahogany cabi-
nets in light and dark finishes.
August to a total of 13,505,940 com-
pared with only 10,117,925 in July.
. . . The Western Electric Co. decided
to quit commercial production of
microphones, loudspeakers and disc-
reproducing equipment in order to
concentrate its facilities toward sup-
plying the needs of the Bell Tele-
phone Co. and the growing require-
ments of the armed forces.
NBC announced "top brass" reor-
ganization. Joseph H. McConnell,
executive v-p of RCA, was named
president of the network to succeed
Niles Trammell, who became chair-
man of the board of directors. David
Sarnoff, who served as chairman of
both boards, will continue in his
RCA post. . . . Mutual's board meet-
ing ended with the first public, offi-
cial indication that the radio net-
work was planning a new TV web.
. . . Columbia's chairman of the
board, William S. Paley, will be at
the network's Hollywood headquar-
ters today for the beginning of the
two weeks of conferences on opera-
tions, programming and station re-
lations. ... In an effort to further
intra-network coordination and de-
velopment of affiliates on local
levels, the American Broadcasting
Co. sent out two contingents of top
officials and flacks on eastern and
midwestern tours.
Harold B. Day, formerly coopera-
tive program sales manager for ABC,
has been named to the newly-crea-
ted post of director of radio and
television sales development with
the web's spot sales department.
Ludwig W. Simmel, business man-
ager of the net's cooperative pro-
gram department, was promoted to
manager of the department. . . .
Herman Bess, formerly general man-
ager of WLIB, New York, was
named v-p in charge of sales and
programming for WPAT, Paterson,
N. J.
Charles Hull Wolf, who was for-
merly assistant director of BBD&O's
copy department, was named direc-
tor of radio and television copy for
McCann-Erickson, Inc. . . . Charles
Oppenheim, assistant director of
CBS program promotion, was pro-
moted to the post of director of the
department, succeeding Neal Hatha-
way who resigned to join Benton &
Bowles.
New Bent-Gun Ion Trap
Better pictorial resolution as well
as greater simplicity and economy
is claimed for the bent-gun ion trap
featured by current DuMont TV
tubes in the 12i/2", 15V2", 16" and
19" sizes. Purpose of an ion trap is
to eliminate discoloration of the TV
tube screen due to ion bombardment.
The bent-gun design featured ex-
clusively in DuMont TV tubes, effec-
tively eliminates screen blemishes
due to ion bombardment, and offers
the advantages of short neck length,
because of the space saved by elimi-
nating the double beam bending
magnet
PROMOTION
Special Xmas Series
Boston — Kasper-Gordon, Inc., pro-
ducers of transcribed radio and TV
programs, is producing what as
claimed to be the first department
store television series on film, syn-
chronizing the action of marionettes
with dialogue and sound.
As in the firm's transcribed radio
package, "Adventures in Christmas-
tree Grove," the video series will
consist of 15 quarter-hour programs,
open at both ends for the local spon-
sor's commercial. The series will be
offered exclusively to one sponsor
in each city.
Rates per episode start at $150 in
the smallest markets. Kasper-Gor-
don plans to lease the films as in-
store features in cities without TV
facilities. A special 60-minute ver-
sion is planned for home movie ren-
tal during the Christmas seaston.
No Tears, No Gore
Latest promotion of WNEW, New
York, is a series of posters to be
used in Fifth Avenue buses and
taxicabs. One set proclaims, "No
Sob Stories On Your Favorite Sta-
tion For Music And News, WNEW,"
the other, "No Murders On Your
Favorite Station For Music And
News." Posters are three-color.
New G. E. Dual Stylus
A dual stylus has been added to
General Electric's "electronic repro-
ducer" for playing microgroove and
standard records merely by depres-
sing and turning a red button on the
top of the tone arm. The new stylus
is being used with a new G. E. 3-
speed automatic record changer in-
corporated in two radio - phono-
graphs (Models 329 and 330). It will
also be used in other models sched-
uled for shipment later this year, ac-
cording to W. M. Skillman, manager
of receiver sales.
Stork News
John C. Alicoate, son of Charles
A. Alicoate, became a father yester-
day with the birth of a six-and-
one-half-pound baby girl at the
New York Hospital.
WANT TO BOOST
YOUR HOOPER?
Reach by mail a new
complete list of
TELEVISION
OWNERS
in all important TV markets.
$18.75 per M names, addressed on
your envelopes
DUNHILL
INTERNATIONAL LIST CO.
565 Fifth Avenue, N. Y., PLaza 3-0833
Section of RADIO DAILY, Monday. October 17, 1949 — TELEVISION DAILY is fully protected by register and copyright
COMPATIBILITY VITAL— DeFOREST
TELE TOPICS
SOME PRODUCERS might do well to sit
in on kinescope playbacks of the Ed
Wynn show on CBS for Wynn has mas-
tered the art of making commercials pain-
less. His gifted integration of the com-
mercial plugs for his sponsor, Speidel,
manufacturer of watch bands, on Thurs-
day night's show was showmanship at its
best with the advertising messages dis-
guised as comedy. Highlight was Wynn's
closing, announcing that he loved his spon-
sor and the show because of the lack of
commercialism. When he turned his back
to the TV cameras the name Speidel was
spelled out in large block letters. Wynn,
incidentally, seems headed for a high
Hooper with his present half-hour variety
show.
SPOKESMEN for the Kudner agency in
confirming that Olsen and Johnson's
show for Buick will be cancelled at the
end of the current thirteen-week contract
on October 27, insist the comics need a
vacation. 0. and J.'s decision came with
dramatic suddeness and it is not known
whether or not Buick will set a replace-
ment for the 9 to 10 p.m., period Thurs-
days on NBC. The Scandinavian funsters
plan to return to TV about January 1st
in a half-hour show.
A SURVEY by the WLW research de-
** partment discloses that one out of
every eight Cincinnati families owns a
video set. A set census in the area served
by WLW-TV showed a total of 37,000
receivers — more than five times the num-
ber installed a year ago. The station at-
tributes the increased set demand to the
opening of coaxial service and improved
picture quality and program fare, together
with reductions in set prices.
DOWLAND GUILDFORD, New York re-
gional sales manager for DuMont
television sets, has been named to head
"Allen B. DuMont Labs., Inc., New York
Regional Sales Office," newly-formed com-
pany-owned distributing unit for the New
York area, which includes Westchester
and Connecticut. The new distributing
organization will be quartered in offices
at 515 Madison Ave., recently vacated by
DuMont's national sales, advertising and
order administration departments, which
have moved to the East Paterson, N. J.,
plant.
•
/^ENERAL EISENHOWERS postwar
visit to Russia and his meeting with
Stalin will be dramatized in Chapter 25
of "Crusade in Europe," to be aired by
WJZ-TV on Thursday, October 20, at
9 p. m.
Now Line Introduced
Twenty new radio and television sets have been announced as additions
to Zenith's current line. The new units were introduced by H. C. Bontig, vice-
president of Zenith Radio Corporation, at a midwestern distributors' meeting
in Chicago last Wednesday and at another sectional meeting in New York
last Friday. Additional presentations will be made to remaining Zenith
distributors at two other meetings scheduled later this month in Memphis
and San Francisco. The new models include three table radios; two table
radio-phonographs; one radio console; two radio-phonograph console com-
binations, and twelve TV receivers of varied style and design.
Don't Sell TV Short,
Loewi Tells R. E. (.
Boston — The time has come for
television broadcasters and agency
men to focus their attention on
video's cost in relation to the selling
job it does, and in relation to the
cost of other media, Commander
Mortimer W. Loewi, director of the
DuMont Television Network, told
the local Radio Executives Club on
Friday.
"To an advertiser who must pay
for it entertainment is only an in-
cidental," Loewi declared. "It's only
a device by which he raises an audi-
ence before whom to display his
wares — like the barker in front of
a sideshow, or the beautiful girl on
the cover of a great magazine. I
don't mean to say that entertain-
ment isn't necessary on television.
. . . But what I say is that we should
stop and figure entertainment's cost
in relation to the job it does for the
man that's footing its bill. We should
stop and ask ourselves: Can we as-
semble as many viewers for him for
less money?"
Sees Video Far in Front
Loewi added that telecasters and
advertising agency executives also
"should think about the obligation
that we owe sponsors and clients to
see to it that they use all of TV's
Diathermy TV-Static
$ef-Mfr$.' Fault— FCC
Washington Bureau of RADIO DAILY
Washington — The FCC announced
Friday that it has adopted an
amendment to its rules putting the
responsibility for interference with
TV from approved-type diathermy
machinery on the setmakers. Reason
for the interference, said the Com-
mission, is that the frequency ampli-
fiers used in some TV sets are "less
effective" than those in sound radio
sets.
Solution Suggested
Use of traps, shields or filters in
setmaking was advised, with a clear
statement that, so long as the non-
broadcast equipment causing the in-
terference is in compliance with
regulations, the responsibility for
the interferences lies with
the TV receiver manufacturers.
Makers of diathermy equipment
have gone to great expense to make
their equipment conform to require-
ments, the Commission said.
selling side." Elaborating on this
point, he said: "A television pro-
gram offers the advertiser five times
as much as any other medium — the
opportunity to entertain, to display,
to demonstrate, to merchandise, and
to sell his prospective client."
The Week In Television
RCA has a new color tube in the works, Dr. Elmer W. Engstrom,
vice-president in charge of research for RCA Labs., disclosed to FCC
members and television experts attending an RCA color video demon-
stration in Washington. . . . CBS came through with flying colors, so
to speak, at its first demonstration of a pigmented outdoor pickup, tele-
casting a football game between two high school teams in Washington.
WOR-TV began regular operations on Channel 9 Tuesday night with
"no bright lights, no fanfare" as the keynote. . . . An article in "Stand
By," official organ of the New York local of AFRA, disclosed that
the union and other eastern members of the 4-A's are planning talks
on a TV talent scale this season, with or without the participating of
West Coast talent unions. . . . "Pat" Weaver, NBC vice-president in
charge of tele, told the ANA convention in New York that video has
already reached "the payoff point."
Feels Color Won't
Retard Advance
Of Tele Field
(Continued from Page 1)
for the good of the industry." He
believed that it would be "disastrous
to the industry" if the FCC should
reach a conclusion too early on the
color hearings now under way in
Washington. "I believe it will be
several months before the FCC will
come to any conclusion," he com-
mented. He stressed again and again
the importance of developing a color
system which will not interfere with
a continued increase of television
audiences.
Dr. De Forest disclosed that he
had been working for the past two
years on a color system of his own
but decided to discard it now be-
cause "it is mechanical and there-
fore isn't compatible." However, he
revealed that he is now developing
a mechanical, circulating color filter
for installation in front of RCA
black-and-white receivers. He plans
to present his color receiving sys-
tem, which consists of a checker-
board color screen circulating in an
orbit 20 times per second, to RCA
engineers at Princeton, N. J., next
week. The new filter apparatus, he
said, is the same size as the tube.
The CBS apparatus, it was pointed
out, is twice as large as the tube.
De Forest predicted that his conver-
ter should not cost more than $50
when and if it is accepted by RCA
and put on the market.
De Forest, who often has been
called "the father of radio," some-
what abandoned "his child" with
the declaration that "it has been
thoroughly demonstrated that TV
set owners pay very little attention
to radio when television programs
are on." He admitted that television
programs are "capable of infinite
improvement," but added that
'.'comedians can get away with more
corn on television than on radio"
because of the addition of the ele-
ment of sight.
He forecast that there always will
be many sections where television
will not be available because of the
limited distance a TV transmitter
can carry a signal. He likened this
limitation of television to FM broad-
casting.
Dr. Goldmark And CTI
Washington— Dr. Peter C. Gold-
mark, CBS research director, will
be the leadoff witness as the fourth
week of the FCC's hearings on color
TV get under way this morning.
Goldmark is expected to be on the
stand only briefly, with testimony
by Color Television, Inc., to follow.
8
RADIO DAILY
Monday, October 17, 1949
COAST-TO -COAST
Coast Adv. Executives
Holding Convention
Inter-American Ass'n
Champion Free Radio
(Continued from Page 1)
owned radio, Goar Mestre of Hava-
na, Cuba, president of the associa-
tion, declared at the conclusion of
the three-day meeting.
The board members heard a report
from Lorenzo Balerio Sicco of Uru-
guay on his recent tour of broad-
casting in Central and South Amer-
ican countries. On this tour Senor
Sicco visited 18 countries and met
with member broadcasters of the
association.
Friday afternoon the visiting
broadcasters were entertained at a
cocktail party sponsored by NAB.
Among the broadcasters were Emi-
lio Azcarraga of Mexico City; Jose
Ramon Quinones of WAPA, San
Juan, Puerto Rico; Tomas Muniz,
president of the Puerto Rican
Broadcasters Association; John
Royal and Cal Abrams of NBC and
Ed Chester of CBS.
Congressmen, On MBS,
Will Describe Travels
(Continued from Page 1)
for Political Education in co-opera-
tion with MBS. The broadcasts, en-
titled "Mr. Congressman Reports
from Abroad," will be carried over
the Mutual web on Oct. 23, Oct. 30,
and Nov. 6 fr&m 10:00 to 10:30 p.m..
EST.
Included in the broadcasts will be
the following reports:
(1) Sen. Estes Kefauver, of Ten-
nessee, on conditions in Germany.
(2) Sen. Lester Hunt, of Wyo-
ming, on the conference of the Inter-
Parliamentary Union in Stockholm.
(3) Rep. M. G. Burnside, of West
Virginia, in an interview with U. S.
Ambassador to the Philippines, My-
ron Cowen.
(4) Rep. Chase G. Woodhouse, of
Connecticut, on conditions in Greece
and Turkey.
(5) Rep. Andrew Biemiller, of
Wisconsin; Rep. John Sullivan, of
Missouri, and Dr. W. Palmer Dearing,
deputy surgeon general of the Unit-
ed States, on the British health in-
surance plan and their interview
with Aneuran Bevan, British Minis-
ter of health. Biemiller in an inter-
view with Swedish trade union
leaders. Sullivan on the highlights
of his committee trip, including a
visit with the Pope at the Vatican.
Acquire Mystery Series
Edwin and Clifton Fadiman, both
officers of the radio production and
management outfit, Fadiman Asso-
ciates, Ltd., announce their acquisi-
tion of the exclusive rights to Rex
Stout's famous detective characters
of Nero Wolf e and Archie. The
packaging will be done by the Fadi-
man organization.
The Fadimans also announce that
they will shortly be ready to bring
back their famous First Piano Quar-
tet to radio, television, records, and
concerts.
Cited By Magazine
Lufkin, Tex. — Vice-President of
the Forest Capital Broadcasting
Company which owns and operates
KTRE, E. L. Kurth, Sr. has recently
been elected as the "South's most
outstanding businessman of 1949" by
the Dixie Business Magazine.
Husband & Wife Show Planned
Pittsburgh, Pa. — Elaine Beverley,
singing star of KDKA's Brunch
With Bill and Memory Time shows,
and her husband, Joe Mann, radio
announcer, are readying a husband
and wife show for radio, television
and stage. They are to be featured
in the Community Chest campaign
kickoff at Syria Mosque October 24.
WCSI-FM Contracts With Auto Co.
Columbus, Indiana — Leppert Auto
Supply Company, in conjunction
with a Circle Piston promotion, has
contracted for five spots a day for
13 weeks, over WCSI-FM. Contract
was completed by James Leppert,
President of the Leppert Supply
Company and Graeme Zimmer, ra-
dio director for Syndicate Theaters,
Inc.
WTWA Broadcasts Games
Thomson, Ga. — All 9 of the
Thomson High School football
games, both home and away, will be
broadcast by WTWA and sponsored
by the Johnson Motor Company, the
Ford Dealer in Thomson. Ed Kobak
will do the play-by-play of these
games and Johnny Morris will be
the color man.
Thomas Pres. of Advertising Club
St. Louis, Mo.— C. L. (Chet)
Thomas, general manager of KXOK
and KXOK-FM, and president of
Transit Radio, Inc., was installed as
president of the St. Louis Advertis-
ing Club at the regular weekly
meeting of the organization last
week. Thomas succeeded James Wil-
son, vice-president of the DArcy
Advertising Company.
Municipal Election Booster
Hartford, Conn. — The new propor-
tional representation municipal elec-
tion in Worcester, Massachusetts, is
receiving a boost from WDRC. At
the request of WTAG, Worcester,
WDRC has recorded a talk on the
progress of the new Hartford city
manager government by former
Mayor Mortensen, who was a prime
mover in the adoption of the new
form. The platter has been sent to
WTAG for use in the municipal
campaign.
M-G-M Program Scheduled
Washington, D. C— The MGM
Theater of the Air will feature
Charles Laughton in "Canterville
Ghost" from 10 to 11 p.m., Sunday,
Oct. 16, over WMAL. The new pro-
gram is an hour-long drama featur-
ing MGM stars heard in the roles
they created in the movies.
Musical Show In Debut On KDKA
Pittsburgh, Pa. — "Welcome
Aboard the S. S. Duquesne," a new
half-hour musical program made
its bow over KDKA Saturday even-
ing, October 15 at 7:30. The new
program features Ed Schaughency
playing the role of Captain Jack,
w i t n Marilyn McCabe, soprano
singer, portraying the Captain's
niece. Irving Barnes, baritone, plays
First Mate Bill.
WBRK Helps Promote Contest
Pittsfield, Mass.— WBRK recently
joined hands with three other West-
ern Massachusetts radio stations to
help wtih the Mr. BIF contest. The
contest was to publicize the Berk-
shire Industrial Farm and raise
money for its fall campaign. Voice
of Henry Fonda was played over
the air and with certain clues, lis-
teners to the program were asked
to Identify Mr. BIF.
(Continued from Page 1)
chairman of the 4-A board and pres-
ident of Benton & Bowles, will speak
on the "Communication Through
Advertising" at tomorrow evening's
meeting.
This morning's speakers include
Frederic R. Gamble, 4-A president,
and George Link, legal counsel.
Gertrude Murphy and Bart Steb-
bins will discuss Coast television
progress.
Joins WOR Sales Staff
Larry Surles, Jr., formerly an ac-
count executive with WATV, New-
ark, N. J., has joined the WOR,
New York, sales department as ac-
count executive.
His other previous associations in-
clude John Blair & Co., New York,
station representatives; the Ameri-
can Broadcasting Co.; WFBR, Balti-
more, Md.; and the magazine, Read-
ers Digest.
the nation's most
Fly United's DC-6 Mainliner 300"fheHo//ywooc//"and you
will see why it has won the favorof discriminating travelers.
Notice the courtesy and efficiency of United's hand-
picked crew; relax over the delicious full-course meals,
without question the finest aloft; then discover the unex-
pected extra services that distinguish this flight.
'The Hollywood" leaves at 12 noon and arrives in
Los Angeles at 7:55 p. m. Only one stop en route — at
Chicago. Another onestop DC-6 Mainliner 300 flight at
9 p. m.
UNITED AIR LINES
The National Daily Newspaper of Commercial Radio and Television
VOL. 49. NO. 11
NEW YORK, TUESDAY, OCTOBER 18, 1949
TEN CENTS
THREE WEBS SIGN ASCAP TV CONTRACT
Divergent TV Views
By CBS, (TI At FCC
Washington Bureau of RADIO DAILY
Washington — With RCA on the
sidelines, CBS and Color Television,
Inc., yesterday presented differing
ideas on the relative merits of direct
view and projection tubes. For CTI,
attorney Samuel Burrows Smith,
former RCA patent attorney, main-
tained that the present CTI projec-
tor color method is good enough for
commercial service, while CBS re-
search chief Dr. Peter C. Goldmark
held that the loss in color quality
(Continued on Page 3)
Pollster On Spot Tonite
At Rutgers Univ. Forum
New Brunswick, N. J. — The prob-
lems that public opinion pollsters
face will be discussed tonight by Dr.
George Gallup, director of the
American Institute of Public Opin-
ion, as guest speaker on the Rutgers
University Forum's press-radio con-
ference at 8: 05 o'clock.
Gallup, who will be interviewed
by a panel of three newspaper and
radio men, is expected to tell how
(Continued on Page 2 1
42 Stations Elected
To AP Membership
The Associated Press has announ-
ced the election of 42 more radio sta-
tions to membership, raising to 1,048
its total of radio members. The ad-
ded stations are:
WLYC, Williamsport, Pa.; WJAR,
Providence, R. I.; WOPI, Bristol,
Tenn.-Va.; KAMQ, Amarillo, Texas;
KIBL, Beeville, Texas; KPET, La-
mesa, Texas; KTRH, Houston, Texas;
WDAN, Danville, 111.; WABY, Al-
(Confinucd on Page 3)
Pioneers to Meet
The Radio Pioneers, an organi-
zation of 300 veteran radio ex-
ecutives, artists and engineers,
will hold a luncheon meeting to-
morrow at the Hotel Roosevelt in
New York City. The meeting will
discuss plans for a membership
drive, annual banquet and the
establishment of radio awards,
according to William Hedges,
president.
Back In Harness
Lowell Thomas, globetrotting
CBS newscaster, is a hard man
lo keep away from a microphone.
Returning Sunday night by air
from a trip to Tibet during which
he suffered a broken thigh bone
in a fall from a horse, the vet-
eran broadcaster said he would
resume his regular 6:45-7 p.m.
stint on CBS tonight. Thomas
brought back with him personal
greetings from the Dalai Lama
and the Regent of Tibet for
President Truman and Secretary
Acheson.
Mark Warnow Dies;
Veteran Air Maestro
Mark Warnow, veteran musical
conductor and arranger, died sud-
denly of a heart attack yesterday
soon after being admitted to Poly-
clinic Hospital in New York.
Warnow, conductor of NBC's
'Your Hit Parade" series, had re-
turned to New York early Sunday
morning from a weekend trip to
Richmond for the Tobacco Festival
celebration. He was taken ill the
following morning.
His radio career dated from 1933,
(Continued on Page 2)
National Flower Week
Kits Sent To Stations
The Society of American Florists
has sent out radio kits consisting of
spot announcements, program
scripts, and suggested music to all
stations in connection with the fifth
(Continued on Page 2)
NBC, CBS, ABC In
For Blanket Use
Expect DuMont
5-Year Agreement
Of Society Music;
Pact This Week
Private Broadcasters
Organizing In S, A.
Private broadcasters' associations
have been established in six South
American countries as part of the
Inter- American Association of
Broadcasters (AIR) , Goar Mestre of
Cuba, AIR president, and board
members Gilmore N. Nunn of the
U. S. and Lorenzo Balerio Sicco of
(Continued on Page 3)
Gen. Bradley, Ed Murrow
Address NARND Dinner
Gen. Omar N. Bradley, permanent
chairman of the U. S. Joint Chiefs
of Staff, and Edward R. Murrow,
CBS news commentator, will speak
at the 1949 convention banquet of
the National Assn. of Radio News
Directors, to be held at the Commo-
(Continued on Page 3)
McCreery Buys Control
- Of Coast Ad Agency
West Coast Bureau of RADIO DAILY
Hollywood— Walter McCreery has
bought the controlling interest in
the advertising firm of Smith, Bull
& McCreery, of which he is presi-
dent.
McCreery will move to new quar-
(Continued on Page 3)
"Mere Of The Year" Named
By Chicago Conference
Chicago — Two radio administra-
tors and educators were honored by
the national advisory committee of
the School Broadcast Conference
yesterday when they were voted
"men of the year" at the opening
session of the 13th annual SBC at
the Hotel Sherman. The broadcasters
are Kenneth G. Bartlett and Richard
B. Hull.
In announcing the awards, George
Jennings, director of the Conference,
said, "For the first time in ten years
the advisory committee vote was
tied. Both Ken Bartlett and Dick
Hull have long been leaders in edu-
cational radio. Under Bartlett's lead-
ership Syracuse University has
made great strides in the use of ra-
dio and television in education; the
same may be said for Iowa State,
where Dick Hull is the director.
Despite heavy teaching and adminis-
( Continued on Page 3)
After about a year of nego-
tiation, the American Society
of Composers, Authors and
Publishers and three networks
—ABC, CBS and NBC— yes-
terday signed a five-year con-
tract, retroactive to Jan. 1,
1949, covering blanket use of
ASCAP members' music on
TV. The fourth video web,
(Continued on Page 7)
Rural Radio Strength
Stressed By Nielsen
Although television is making in-
roads on radio listening in urban
areas, the vast majority of radio
homes are in non-urban areas and
therefore unaffected by video com-
petition, A. C. Nielsen declared this
week in announcing a new Nielsen
service, "Homes-Using-Television."
Underlining the growing rivalry
between his firm and C. E. Hooper,
Nielsen said: "The only nation-wide
(Continued on Page 2)
Clete Roberts To Cover
Oahu 'Invasion' for KFWB
West Coast Bureau of RADIO DAILY
Hollywood — Clete Roberts, ace
newscaster for KFWB who has cov-
ered the war in Europe and the Pa-
cific, the Bikini A-bomb explosion,
and many other top news stories,
leaves this week for Hawaii to cover
(Continued on Page 2)
Testimonial
Wilmington, Del. — Add radio's
selling power: WTUX got the
following note from Gordy & Son
Co.. local builders — "We have
sold 350 homes. . . . Four out of
every five (sales) were directly
traceable to radio advertising on
Station WTUX. We feel that. . . .
this has been the biggest selling
job ever done in real estate in
Delaware. . . ."
2
RADIO DAILY
Tuesday. October 18, 1949
Vol. 49, No. 11 Tues., Oct. 18, 1949 lOCts.
JOHN W. ALICOATE : : Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President; Chester B.
Bahn, Vice-President; Charles A. Alicoate,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily,
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Cable address: Radaily, New York.
WEST COAST OFFICES
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older, Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
193 7, at the postoffice at New York, N. Y.,
•>nuer the act of March 3, 1879.
FINANCIAL
= (October 17) =
NEW YORK STOCK EXCHANGE
High Low Close Chg.
ABC 7% -7% 7%
Admiral Corp. 28% 275/8 28 1/4 — %
Am. Tel. & Tel. 143%4 143'/4 1433/4
CBS A 23 22% 23 — I's
CBS B 22% 22V4 22%
Philco 31% 30 '/2 31 — %
Philco Pfd. 81 1/2 81 1/2 81 1/2 — %
RCA Common 1 25/8. 12V4 12%
RCA First Pfd. 72V4 72 723/4 + %
Stewart-Warner 12'/2 12% 12% — V4
Westinghouse 28% 27% 28 — 1/2
Westinghouse Pfd. 99% 98 99'/, + %
Zenith Radio 28% 28% 28%
NEW YORK CURB EXCHANGE
Hazeltine Corp. 13% 13 13 — %
Nat. Union Radio 2% 2% 2%
OVER THE COUNTER
Bid Asked
Du Mont Lab 13% 14%
Stromberg-Carlson 12% 13%
WJR (Detroit) 7 7%
Clete Roberts To Cover
Oahu 'Invasion' for KFWB
(Continued from Page 1 )
operation "Miki," a mock invasion
of Oahu Island by the enemy.
Roberts' accounts of the exercise
will be recorded in the islands and
flown back to the mainland daily
for airing over KFWB.
AD AGENCY
RADIO — TV PACKAGE PRODUCERS
Immediately available as Rodio-TV pro-
duction assistant and/or Man Friday to
busy Radio-TV producer. Four years similar
experience with top N Y agency. Write
RADIO DAILY, Box 277, 1501 Broadway,
N. Y. C.
Pollster On Spot Tonite
At Rutgers Univ. Forum
(Continued from Page 1)
last minute shifts in opinion senti-
ment affect political straw voting
results.
His questioners will be William
Michelfelder, feature writer for the
New Brunswick Sunday Times;
Charles Johnston of WJLK, Asbury
Park; and Leonard Goldblatt of the
Bergen Evening Record.
Originating from New Brunswick,
the broadcast will be heard over
stations WAAT, Newark, and WCTC,
New Brunswick.
Broadcasts by transcription will
be heard Wednesday at 4:30 p.m.
over WDHN-FM, New Brunswick;
Thursday at 2:45 p.m. over WBAB
and WBAB-FM, Atlantic City; Sat-
urday at 12:30 p.m. over WTTM,
Trenton; Tuesday, October 25, at
7:30 p.m. over WSNJ and WSNJ-
FM, Bridgeton; Saturday, October
29, at 12 noon over WTNJ, Trenton;
and Tuesday, November 8, at 9: 30
p.m. over WJLK-FM, Asbury Park.
Mark Warnow Dies,
Veteran Radio Maestro
(Continued from Page 1)
when he was hired by CBS as a staff
conductor. He had made his debut
as a concert violinist at a Town Hall
recital in 1924, and was associated
with such Broadway musical suc-
cesses as the Music Box Revue, "Ap-
ple Blossoms," and one edition of
the Ziegfeld "Follies." As a radio
conductor and arranger he worked
on the Westinghouse show, the
"March of Time," and "We, the
People," among others.
Wainow was born in Russia in
1902, and was brought to the U. S.
in 1907. His second marriage, to
Helen McGowan, ended in divorce
in 1948. There were three children
by his first marriage and two by his
second. He also leaves a younger
brother, Raymond Scott, the musi-
cian and composer.
Rural Radio Strength
Stressed By Nielsen
(Continued from Page 1)
radio program rating service other
than Nielsen Radio Index is limited
to telephone homes in urban areas.
Therefore, it measures the Radio vs.
TV battle only in that small portion
of the arena where TV is able to
strike. The areas where radio is un-
touched by TV are wholly neglected
— and these areas contain a heavy
majority of the total homes."
Nielsen added his belief that if
"misconceptions" about the relative
size of radio and TV audiences take
root at this stage "many millions may
be wasted in advertising, and tre-
mendous damage may be done to the
financial interests of those who have
a stake in radio."
National Flower Week
Kits Sent To Stations
(Continued from Page 1)
annual National Flower Week ob-
servance, Oct. 30-Nov. 6.
The material is suitable for broad-
cast either on a sponsored basis, in
conjunction with local florists, or as
non - commercial, public interest
material. The kit includes station-
break spots, one-minute announce-
ments, a 15-minute interview with a
local florist, a long floral anecdote,
and a list of suitable Flower Week
songs.
COminG and GOMG
WILLIAM S. PALEY, chairman of the CBS
directorate, is in Hollywood, where he plans
to spend two weeks on business.
VERNON A. NOLTE, general manager of
WHIZ, Zanesville, Ohio, was welcomed yester-
day at the New York offices of NBC, with
which the station is affiliated.
RAMON BONECHEA, administrative assist-
ant to the president of the Inter-American
Assn. of Broadcasters, has left New York for
Montreal, where he will attend the NARBA
meetings as a member of the delegation
from Cuba.
"TOMMY" TOMLINSON, assistant program
director for the western division of CBS, is
back at tiis Hollywood headquarters after
vacationing at La Jolla, Cal.
MAURICE C. DREISER, quizmaster on "I
Challenge You," featured weekly over WEVD,
is visiting Hollywood and San Francisco in
conjunction with the syndication of the quiz
series. He'll also gather material for his
forthcoming book, "How to Be a Gourmet."
LUCILLE SMALL, Broadway and Hollywood
commentator, is back from a four-week honey-
moon in Mexico and has resumed her thrice-
weekly program, "Show Business Reporter"
over WWRL.
JOHN SERRAO, manager of network sales
service for CBS in Hollywood, is back in the
film capital following a short business trip to
San Francisco.
WIN ELLIOTT and the program personnel
of his "County Fair" show on CBS, have re-
turned from Indianapolis, where last Satur-
day they broadcost from the Indiana State
Fair Grounds.
HENRY GREENFIELD. Mg. Director N.Y.19
Most cats bare fang and claw to resist water. But this
unusual kitten really likes to take a bath.
There's something unusual, too, in the Baltimore radio
market and it is Station W-I-T-H, the BIG independent with
the BIG audience.
W-I-T-H is unusual because it delivers so many loyal
listeners at such amazing low cost — more for fewer dollars
than any other station in town.
This means you can do BIG things with a LITTLE money
on W-I-T-H. So if you want low-cost results from radio in
Baltimore, get your Headley-Reed man to give you the whole
W-I-T-H story today.
BALTIMORE, MARYLAND
Tom Tinsley, President • Represented by Headley-Reed
Tuesday, October 18, 1949 3
RADIO DAILY
Private Broadcasters
Organizing In S. A.
(Continued from Page 1)
Uruguay disclosed at a joint inter
view yesterday with Radio Daily.
Balerio Sicco's "educational" tour
of 14 South American countries has
led to the formation of private radio
organizations in Peru, Panama
Costa Rica, Nicaragua, Honduras
and El Salvador, it was revealed.
In addition, "free radio" organiza-
tions have been established in "sev-
eral South American countries which
have been subjected to outside in-
fluences to take over private radio,"
Mestre said.
The next AIR general assembly
has been set for Santiago, Chile, in
February, 1950, pending final appro-
val from Chile. Balerio Sicco will
leave New York next week for San-
tiago for the purpose of making fur-
ther arrangements.
At last week's AIR board meeting
at the Waldorf-Astoria, Mestre was
authorized to study the possibility of
publishing a monthly Spanish-lan-
guage magazine to be known as
"The AIR" for distribution through-
out South America. The planned
magazine, which would be published
in the United States, would contain
all types of general broadcasting in-
formation designed to "make South
American radio people better broad-
casters." Mestre was authorized also
to look into the possibility of open-
ing an AIR office in New York. Both
of these plans, however, must await
final approval by the next AIR gen-
eral assembly next year.
Both Nunn and Mestre highly
commended the tour of Balerio Sic-
co, declaring that "his trip has
proven the work of this organization
(the AIR) to be a closely knit or-
ganization" whose first objective it
is to foster and insure 'free radio'."
In discussing the development of the
AIR as an organization similar in
function to the NAB in the United
States, Mestre said: "We have
reaped the harvest with Mr. Balerio
Sicco's trip. South American broad-
casters, as a result of his trip, have
tackled the job of securing private
radio. . . .
"The days when one broadcaster
can stand alone are passed," Mestre
continued. "What happens in one
country does effect what happens in
other countries."
Joins NAB Staff
Washington— Vincent T. Wasilew-
ski has joined the legal department
of the National Assn. of Broadcast-
ers. A recent graduate of the Uni-
versity of Illinois, he will assist Don
Petty, general counsel.
Direct View vs. Projection
Argued By CTI, Goldmark
Executive Secretary
Capable assistant to busy executive in
recording field. Fully experienced in
all phases of phonograph and trans-
cription recording business. Specialized
knowledge of music copyrights. Write
Box 278, Radio Daily, 1501 Broadway,
New York City.
(Continued
and picture fidelity, as well as the
increased cost, rule out the projec-
tion method for the general public.
Smith said the CTI system can
work with direct-view tubes now in
the development stage — saying he
believes the RCA tube or the tube
of Dr. Charles Willard Geer might
do, as well as the tube CTI is work-
ing on. None of these tubes is now
ready, however, and there is no
definite indication when one will be.
Dr. Goldmark said CBS is antici-
pating that the vast majority of
present set owners will want to con-
vert to color or buy new sets as
soon as it learns color is available
in TV. Asked about possible im-
provements in the CBS system,
Goldmark said there may be im-
portant improvements, but that he
is not willing to dream publicly
about them.
"If I were to dream here," he said
in reply to questions by Commis-
sioner Frieda B. Hennock, "then I
would not be far apart from other
parties who have appeared here." He
insisted that so far as the public is
concerned, a 405-line color picture is
absolutely satisfactory, and that
"anyone who sees it likes it better"
than the 525-line black and white
pix. When Miss Hennock asked
about the man who must get in
black and white the 405-line picture
from a CBS color transmission,
when he has been accustomed to a
525-line black and white signal, Dr.
Goldmark said that when people
know they can get color they will
at once consider their present sets
obsolete.
But he insisted that CBS has not
'written off" the present sets; "we
have shown how these sets can be
converted."
Miss Hennock asked, "suppose he
doesn t want to spend anything, but
from Page 1)
just wants black and white televi-
sion?"
Goldmark said he thought she was
underrating the "value and the
magic of color" — that she was being
"unrealistic." He added that if the
Commission gives the go-ahead sig-
nal now, it will mean a tremendous
spurt in the development of import-
ant improvements to the system.
He insisted, however, that the pro-
jection system will never be as good
as the direct-view color picture — a
contention with which RCA experts
have taken issue.
Smith said CTI converters might
be made available from $60 to $75,
but that set-owners could pick up
the CTI-type signals in black and
white with no new equipment. CTI
is known not to be enthusiastic
about converters, however, and is
interested in the possibility of man-
ufacturing sets.
Pressed by Miss Hennock to indi-
cate how soon the CTI system could
be made ready commercially. Smith
begged off on the ground that he is
not a production man.
Coior-TV notwithstanding, black
and white will always be with us,
Smith predicted. He said the greater
cost of color transmission, to the
public, to the broadcaster and to the
advertiser will mean a dual TV sys-
tem. Not only are receivers and
transmitters to be more expensive,
he said, but other studio equipment
will go higher — for instance air con-
ditioning made necessary by the
heat resulting from the vastly more
powerful lighting required for
shooting scenes in color.
Smith damaged his effectiveness
by depreciating the CBS system on
the basis of inaccurate information.
Goldmark was on hand to correct
him in unmistakable fashion on im-
portant technical points.
42 Stations Elected
To AP Membership
(Continued from Page 1)
bany, N. Y.; WENY, Elmira, N. Y.;
WHDL, Olean, N. Y.; WPNF, Bre-
vard, N. C; KCLE, Cleburne, Texas;
KPRS, Olathe, Kansas; WMTC, Van-
cleve, Ky.; WPKE, 'Pikeville, Ky.;
WPKY, Princeton, Ky.; WJBW, New
Orleans, La.; WGRO, Bay City,
Mich.; WTVB, Coldwater, Mich.;
WHDF, Houghton, Mich.; WCEN,
Mt. Pleasant, Mich.; WSGW, Sagi-
naw, Mich.; WFDR, New York, N. Y.;
WTVN, Columbus, O.; WCUO,
Cleveland, O.; WOHI, East Liver-
pool, O.; WMAN, Mansfield, O.;
KOME, Tulsa, Okla.; KERG, Eugene,
Oregon; WFMH, Cullman, Ala.;
KVMA, Magnolia, Ark.; KOSE, Os-
ceola, Ark.; KBRS, Springdale, Ark.;
KIBE, Pala Alto, Cal.; KLZ, Denver;
KRPO, San Jose; WPCF, Panama
City, Fla.; WRLD, West Point, Ga.;
WGGH, Marion; WIBC, Indianapolis,
Ind.; WWCA, Gary, Ind.
McCreery Buys Control
Of Coast Ad Agency
(Continued from Page II
ters at 9344 Wilshire Blvd., Beverly
Hills. Frank Bull and V. R. Smith
will remain in their present Holly-
wood offices and, while continuing
to hold stock in the parent corpora-
tion, will operate under the name of
Smith & Bull. A change in the cor-
porate name of Smith. Bull & Mc-
creery is anticipated, to minimize
confusion.
Key executives of the original
firm, including E a r 1 e Dumont,
Charles Ganz, Robert Svensson,
Richard Berggren, E. A. Tischler,
and Al Essig, will join McCreery at
the new address.
Trout 18 Years An Analyst
NBC newscaster Robert Trout, on
WNBC's 11 p.m. Shell Oil Co. news
program, Oct. 16, celebrated his 18th
anniversary as a radio news an-
nouncer.
'Men of The Year'
Named By SBC
(Continued from Page 1)
trative loads both have given gener-
ously of their time and energy to
further educational radio and televi-
sion, not only within their respective
areas, but nationally as well."
Bartlett is dean of university col-
lege at Syracuse University, Syra-
cuse, New York; chairman of the
educational committee for Televi-
sion Broadcasters Association and
chairman of the committee to set
standards for the college teaching
of radio. Hull is director of radio
for Iowa State College at Ames;
manager of station WOI; and presi-
dent of the National Association of
Educational Broadcasters.
Expect Attendance Mark
With over 1,000 advance registra-
tions it is expected that attendance
at the three-day educational radio
conference will exceed last year's
figure of 1,800. The meetings will
continue throughout Thursday and
the sessions will consider all angles
of educational radio station opera-
tion, programming, and the use of
radio in the classroom. Panel dis-
cussions on FM and television are
also included on the agenda.
Gen. Bradley, Ed Murrow
Address NARND Dinner
(Continued from Page 1)
dore Hotel, New York, on Nov. 12.
Jack Shelley, of WHO, Des Moines,
convention program chairman, said
that at least one network is planning
to record a question-and-answer
session after Bradley's formal ad-
dress for possible re-broadcast. Pre-
liminary convention activities begin
on Thursday, Nov. 10, with special
tours to United Nations headquar-
ters.
During the convention proper,
Nov. 11-13, speakers will include
Justin Miller, NAB president; Elmer
Davis, ABC news analyst; Erwin S.
Canham. editor of the Christian Sci-
ence Monitor; Benjamin Cohen of
the UN, and Charles Hull Wolfe, ra-
dio and television copy chief for
McCann-Erickson.
Wedding Bells
Rita Cahill. assistant to John L.
Clark of Transamerican Broadcast-
ing and Television Corporation was
married to Lawrence S. Tobias, sales
engineer for the International Paper
Company on Saturday. October 15.
The couple are now honeymooning
in New England and upon their re-
turn will make their home in Jack-
son Heights. N. Y.
School Broadcast
Equipment
FM Transmitters
Magnecord Tape Recorders
MILLS RECORDING CO.
161 N. Michigan Ave. Chicago, III.
(See our exhibit at the Sherman)
ARE YOU DELIVERING
WHERE IT COUNTS
ON THE PACIFIC COAST?
Wherever your important markets are on the Pacific
Coast, Don Lee can be depended upon to deliver the goods . . . because Don Lee, and only Don Lee,
has a local network station in all of 45 important markets. Only Don Lee can sell your product to these
14 million people where they live and spend their 15/2 billion dollars a year.
Pacific Coast radio is different because of the Coast's rugged terrain. Mountains (many over 14,000
feet high) surround nearly every important market and make long-range broadcasting difficult and
unreliable. A great many local network stations are necessary to reach the people where they live
and where they spend their money. This is Don Lee coverage!
Only Don Lee has enough stations (45) to broadcast your message from within the Coast's 45 im-
portant sales markets. No other Pacific Coast network has even half as many stations as Don Lee.
Advertisers who know the Pacific Coast know that long-range broadcasting is not reliable in many
lewis allen weiss, Chairman of the Board • willet h. brown, President • ward d. ingrim, Vice-President in Charge of Sales
131 3 north vine street, Hollywood 28, California • Represented Nationally by john blair & company
Of 45 Major Pacific Coast Cities
of the important markets. That's why Don Lee regularly broadcasts as many (often more) regionally-
sponsored programs as the other three networks combined.
When you want to sell all of the important markets on the Pacific Coast, use the only network
especially designed for the Pacific Coast: DON LEE.
Don Lee Stations on Parade: KXOA — SACRAMENTO, CALIFORNIA
Sacramento County alone has a population of 256,400. Its natural trading area (45 mile radius) has an estimated
population of 500,000. Comprehensive surveys show that throughout this area, radio listening is confined almost en-
tirely to Sacramento's local stations. KXOA's clear signal on 1,000 watts gives you positive assurance of merchandis-
ing coverage "from within" this important market, whose metropolitan county area ranks 9th highest in retail sales
on the Pacific Coast — 67th in the nation. When you buy Don Lee, you dominate the whole Pacific Coast through
local coverage from within 45 important markets — where the people live, where they spend their money.
The Nation's Greatest Regional Network
=RADIO DAILY:
Tuesday. October 18. 1949
CHICAGO
By HAL TATE
THOMAS MITCHELL, well known
actor currently appearing in Chi-
cago as the ill-fated Willy Loman in
Arthur Miller's Pulitzer Prize play,
"Death of a Salesman," was the spe-
cial guest on the Quiz Kids program
Sunday, October 9.
Jo Stafford entrained for New
York after her successful two-week
engagement at the Chicago Theater.
She will return to Chicago within a
few weeks to rehearse her new Cap-
ital Concert Caravan in which she
will star with Paul Weston, the
Starlighters, and Red Ingle. The
first concert will be at Notre Dame
in about a month.
Eddie Cantor turned in a sensa-
tional job at the Coliseum where he
starred in the 2nd Annual National
Television and Electrical Living
Show.
Is WOR planning to close their
Chicago office? At least, John Shel-
ton is resigning as manager of the
New York station's Chicago office in
the Tribune Tower.
Tutti Camarata, musical director
of London Records, flew in to record
two songs with Charlie Spivak. The
records were cut at the local Uni-
versal Recording Studios with Uni-
versal prexy Bill Putman at the en-
gineering controls. Spivak is cur-
rently on a one-nighter tour.
Skee Wolff, WBBM Writer and
producer, will conduct advanced
classes in radio acting and announ-
cing, in connection with Northwest-
ern University, at the studios each
Tuesday and Wednesday evening,
beginning Sept. 21. Wolff becomes a
member of the university faculty,
in line with a policy worked out
between the school and WBBM to
use professional people as instruc-
tors. Enrollment will consist of two
groups of 20 to 30 students each.
Gwen Griffen, of the MBS Central
Division Sales Service office, was
recently elected to the distinctive
post of president of the Northwest-
ern University downtown campus
drama club.
JUST $150.00 BUYS YOU
America's Best
1 MINUTE-CUSTOM-MADE
TELEVISION
FILM COMMERCIAL
COMPLETE PRODUCTION INCLUDES
Animated Effects • Tricky Titles
Offscreen Voice & Music
WRITE OR PHONE
FILMACK TRAILER CO.
1327 S. Wabash Chicago 5, III.
HA rrison 7-3 395
California Commentary. . .
• • • Opening Hooper rating of Lux Radio Theater has the
agency lads in a highly optimistic mood. They're looking for high ratings
this season and have their fingers crossed hoping this will jolt sponsors
loose from additional funds for radio purposes
HollyWOOd rather than television. ... Jo Stafford, who has been
taking a prominent role in Heart Week activities for
the past two years, was named H'wood campaign chairman for the
1950 Heart Week opening Feb. 14th. . . . "Date With Judy" returns to
the ABC web Nov. 10th with Louise Erickson in the title role. . . . Word
is around that CBS is casting fond glances at Geo. Jessel and Lena
Korne and would like each to head up a TV series. . . . Jack Benny
went into the hospital right after his Sunday broadcast for a minor
operation for sinus. He's due to check out tomorrow. . . . Benny, mean-
while, has been penned in for an engagement at the Palladium in Lon-
don next summer followed by a tour of the provinces. . . . Chas. Bulotti,
Jr., has been named production director of KTTV, Times-CBS television
station. . . . Watch for a national mag. article on guided missiles written
by KFWB newscaster Clete Roberts, who picked up sensational infor-
mation on the subject during his recent inspection of the White Sands
plant. . . . Ken Hanson, formerly with Y & R and Sam Jaffee. has joined
Harry Koplan's production staff on CBS' "Meet the Missus."
• • • The Columbia Pacific Network's "Meet the Missus"
series will continue to emanate from the Earl Carroll Theater-
Restaurant despite the fact that the Sunset Blvd. nite spot re-
cently shuttered. . . . Ethel Merman returns to the air in new
time spot — Mondays at 7:30 p.m., starting on the 24th after a
six-week vacation. Program was formerly aired Sundays. . . .
Producer Sterling Tracy, of CBS, has selected Frank Graham
to play the title role in the new whodunit, "Jeff Regan." 60 of
Hollywood's top actors were auditioned for the role. . . . Jack
McCoy's emcee work on "H'wood Calling" creating lots of com-
ment, all favorable. . . . Man responsible for those program ideas
on the Groucho Marx program is Bernie Smith, a former Los
Angeles radio editor. . . . Jack Carson hasn't forgotten the "for-
gotten man." The comic will play 36 veterans hospitals in six days
on his current swing through California, Idaho, Utah and Oregon,
taking along a cast of ten H'wood personalities. . . . Bob Ecton
writing tunes for a new show which Estelle Taylor will launch
for TV. . . . Hope Emerson's tome will be titled "Second Hand
Information."
"fr # # "ft
• • • A galaxy of radio network stars, including Eddie Cantor.
Bing Crosby, Bob Hope, lack Benny, J. Durante and Dinah Shore, will
unite their talents in a broadcast over NBC Oct. 28th in honor of the
N. Y. Foundling Home's 100th ann'y. . . . MCA lining up a series of
concerts for Dick Haymes to be staged on weekends this winter along
the Pacific Coast. . . . Jackie Gleason's new nitery routines are being
scripted by Jerry Seelen and Cy Miller. . . . Connie Haines, now in
H'wood for her singing role in MGM's "Duchess of Idaho," will guest
twice more on the Vaughn Monroe series over CBS. . . . Don Wilson
celebrating his 25th year in radio and his 20th as an announcer this
month. . . . Mel Blanc's fan mail has increased to over 500 letters a
week as a result of the running gag on the J. Benny program in which
Mel is attempting to get a job on the show. . . . United Productions of
America completes another TV film for Ford Motor Co. this week. . . .
Mary and Harry Hickox, originators of one of L. A.'s most popular
kiddie stanzas, "Jump Jump," are on the verge of gathering in a na-
tional sponsor who would put their program on a full network.
new Business
WGN-TV, Chicago: The Peter
Hand Brewery Company, Chicago,
for Meister Brau, sponsored the
15-minute preview period preceding
the WGN-TV telecast of the 1949
World Series games beginning Oct.
5. Batten, Barton, Durstine &
Osborn, Chicago, was the agency in
charge.
Erie Clothing Company, through
the Gourfain-Cobb agency here, also
sponsored a one-minute film an-
nouncement immediately preceding
and following all WGN-TV telecasts
of the 1949 World Series games be-
ginning October 5. Community Fur-
niture & Appliance Company, Chi-
cago, has contracted for a one-
minute announcement immediately
preceding the WGN-TV telecast of
"Club Kickoff" and the collegiate
football schedule on Saturdays.
Jerome Reese, Chicago, is the
agency. Golden'rod Ice Cream Co.,
Chicago, is renewing five weekly
film spot announcements on WGN-
TV from November 7 for 26 weeks.
Goodkind, Joice and Morgan, Chi-
cago, handles the account. Stude-
baker Sales of Chicago has signed
a contract for a one-minute film
announcement on WGN-TV starting
September 30 and continuing for
7 weeks. Roche, Williams & Cleary,
Inc., Chicago, is the agency for
Studebaker.
WCBS, New York: Vick Chemical
Co., through Mo'rse International,
has bought three participations
weekly on Margaret Arlen's pro-
gram, for 13 weeks starting Oct. 18.
Madison Square Garden Corp., for
the Rodeo, purchased three parti-
cipations on Jack Sterling's morning
program each week through Sept.
30, and station breaks through Oct.
1. Agency: Deglin-Wood, Inc. Unit-
ed Florist Trades, Inc., through
Ruthrauff & Ryan has bought night-
time station breaks for eight weeks
through Oct. 30, which marks the
start of National Flower Week.
NEE D RECORDING
TAPE IN A HURRY?
For emergency use, we will
rush-ship (by Air If outside
N. Y. area) up to 20 reels
from ouf New York stock
prices listed for such quantity
CALL
OR WRITE
today for complete
Recording Tape price
list and a Free supply of
Program Identification
Labels.
AUDIO & VIDEO PRODUCTS CORP.
1 6 5 0 BROADWAY, N. Y. 1 9r N. Y.
Section of RADIO DAILY. Tuesday. October 18, 1949 — TELEVISION DAILY is fully protected by register and copyright
- THREE NETS SIGN ASCAP CONTRACT
TELE TOPICS
I N THE new, half-hour version of "Sup-
' per Club," which bowed on NBC
Sunday, Chesterfield and the Newell-
Emmett agency have tried to duplicate
the informality, warmth and charm of
their highly successful Arthur Godfrey
show on CBS. That they failed to achieve
this goal should be no reflection on Perry
Como and the others on "Supper Club."
It's just that Godfrey's presence in front
of the cameras cannot be matched. Como
is good, but he'll need more help than he
received on the opener. . . . The music,
supplied by Como, the Fontane Sisters and
Mitch Ayres' ork, was fine, but the show
lacked action and was weak visually. A
brief appearance by Milton Berle was
more Texaco commercial than entertain-
ment, and a series of tableaux worked
into a comedy bit about a song plugger
was only fair. Closing the Sabbath show
with a hymn was most welcome, but we
thought the accompanying window dressing
was maudlin and unnecessary.
•
CBS says that the folding of Ken
Murray's "Blackouts" on Broadway will
not affect the web's plans to star Murray
in a series. Meanwhile, Murray is getting
a cool $2750 per week from the web for
doing nothing, but CBS will not put the
show, budgeted at around 15 G's, on the
air until a bankroller is found. . . . Lever
Brothers has signed Schwerin to test nine
recorded installments of "The Clock" be-
fore the end of the year. Program and
commercials will be tested with reports
to go to the three agencies on the show,
FC&B, JWT and R&R. . . . ABC has
acquired exclusive sales rights to the
Three Stooges for TV and has recorded a
30-minute audition directed by Phil Berle,
Milton's brother.
•
A NEW gimmick in time sales is being
** used by WAAM, Baltimore. Salesmen
calling on local accounts carry portable,
Motorola seven-inch receivers to show
prospects the station's afternoon program-
ming. Station officials say the technique
is paying off in contracts. . . . One of
the best audience promotion pieces we've
seen is a 9 by 12 inch photogravure book-
let by WBKB, Chicago. Besides plugging
local and network talent and shows, book
takes viewers behind the scenes, shows
them how TV works and introduces them
to execs and staffers. . . . American Mu-
seum of Natural History is cooperating
with Wm. Morris and Monte Proser on a
new moppets series titled "Junior Ex-
plorers." . . . Someone should wise up the
WDTV flackery about news. Yesterday
this department received from the Pitts-
burgh station the hot news that Dr. Du-
Mont received an honorary degree from
B'klyn Poly on June 15. To top it off,
the July issue of Tele-Tech was listed as
source for the story — the station is owned
by DuMont.
Zworykin Reveals
Super-Sensitive Tube
West Coast Bureau of RADIO DAILY
Hollywood — Laboratory develop-
ment of a new pickup tube with the
sensitivity of the human eye was
disclosed here at the weekend by
Dr. Vladimir K. Zworykin, vice-
president of RCA Laboratories.
Speaking before the Society of
Motion Picture Engineers, Zworykin
said the new tube, named the photi-
con, would permit elimination of
previously required multipliers and
make possible construction of sim-
pler and smaller tubes and cameras.
The greater sensitivity of newer
tubes, such as the photicon, makes
them eminently suitable for color,
he added.
Tele will find usefulness to man-
kind far beyond the entertainment
service it provides as the result of
the development of new supersensi-
tive tubes and smaller, more com-
pact camera equipment, he said.
In amplifying his prepared talk,
he declared that TV was only on the
threshold of the greater good it can
serve mankind in every walk of life.
He envisioned practical applications
in science, education, surgery, and
industry.
Video techniques, he pointed out,
can be applied to great advantage in
the scientific field, in particular. In
astronomy, he said, an obvious use
is to let the camera substitute for
the observer at the eyepiece of the
telescope, making possible remote
control of the instrument with a
minimum of disturbances.
NBC Plans Revival
Of 'Broadway Revue'
"Broadway Revue," top-flight re-
vue sponsored on NBC and DuMont
last season by Admiral, will be in-
corporated in NBC's upcoming
three-hour "Saturday Night" pro-
gram, it was announced yesterday
by S. L. Weaver, web veepee in
charge of tele.
"Broadway Revue" would again
be produced and directed by Max
Liebman.
The three-hour program, which is
being offered to 12 advertisers on an
entire-show participation basis, is
designed "to follow groups of Amer-
icans as they go about their Satur-
day night diversions." A simulated
hour at the movies, another at the
theater and a third, comprising
night clubs, radio and vaudeville,
have been blocked out as the main
segments of the show.
Vance Joins WOAI-TV
San Antonio — Fred Vance has
been appointed television sales ex-
ecutive for WOAI-TV, which is ex-
pected to start test patterns in the
first week of November. Vance was
formerly associated with the nation-
al sales department of KMPC, Los
Angeles.
'Black Robes' Moves
"The Black Robe," NBC-TV court-
room drama, moves to a new time,
Monday, 9-9: 30 p.m., starting tonight.
This is the period vacated by "Col-
gate Theater."
Press-Time Paragraphs
Johns Hopkins Announces Award Winners
Baltimore — Guy DeVry, 30-year-old New Yorker, has won first
prize in the Victor Frenkil Television Play writing Award offered na-
tionally by Johns Hopkins University. DeVry received the SI 50 prize
for his play, "The Man Who Ordered Apple Pie," which will be pro-
duced by the school Playshop. Awarded honorable mention were W ard
Wagnon, of Baltimore, and Ruth K. Forinash, of San Fernando, Calif.
Rate Boost Announced By WFIL-TV
Philadelphia — Rate increase from $550 to $700 per evening horn-
effective Nov. 15 was announced yesterday by WFIL-TV. Effective Dec.
I, ABC network rate for an evening hour on the outlet will be boosted
to $1,000, which is double the WFIL-(AM) rate. General manager
Roger W. Clipp predicted a basic evening rate of $2,000 within two or
three years.
Howard Bay To Bo Sets For Y&B Shows
Howard Bay, prize-winning Broadway set designer, has been signed
by Young & Rnbicam to do the backgrounds for two of the agency's
shows, "Silver Theater" and the Fred Wiring program, both on CBS.
Bay has worked for some 60 Broadway productions, his latest work
appearing in the forthcoming musical, " Montscrrat "
5-Year Agreement
Grants Blanhet
Use of Music
(Continued from Page 1)
DuMont, has agreed to the terms of
the pact and probably will sign by
the end of this week, it was said.
Agreement covers blanket licenses
for the nets and their individually
owned and operated stations, with
clearance at the source on network
shows. Rates are approximately
those for radio use — 2.75 per cent of
gross time sales for networks and
2.25 per cent for stations — plus 10
per cent.
Prexy Mark Woods signed the
contract for ABC; Lawrence Low-
man, vice-president, signed for CBS,
and Charles R. Denny, executive
vice-president, signed for NBC. Fred
E. Ahlert, president of Ascap signed
for the society.
WOR-TV, New York, key station
of the planned Mutual TV network,
has requested an Ascap license on a
per-program basis, it was said.
Until Dec. 31, 1948, Ascap allowed
network use of its members' music
without charge. Because contract
agreement could not be reached by
that time, the Jan. 1, 1949 deadline
was extended to Mar. 1 and later
was extended monthly until the
present time.
The agreements signed yesterday
must be ratified by 80 per cent of
the Society's writer members and
publisher members, who assigned
their rights to Ascap for a two-year
period instead of the five-year per-
iod covered by the contract. No dif-
ficulty is anticipated in securing
members' agreement.
Crosley Shifts Terry
Cincinnati — Marshal N. Terry will
shift his duties from the television
administrative field to become vice-
president in charge of merchandis-
ing for the Crosley Broadcasting
Corporation following a brief vaca-
tion, officials of the firm said yes-
terday.
Terry, formerly vice-president in
charge of tele, will devote a major
portion of his time to the establish-
ment of a merchandising operation
in the television field.
TV activities of the Cincinnati,
Dayton and Columbus stations of
Crosley will be coordinated through
R. E. Dunville, vice-president and
general manager.
J. M. Zinselmeier will continue as
director of merchandising of WLW.
In addition, his duties are being in-
creased to encompass market studies
in connection with future expansion
plans of Crosley Broadcasting.
8
RADIO DAILY
Tuesday. October 18, 1949
COAST-TO -COAST
Rost Appointed To WKRC Post
Cincinnati. O.— Herman E. Fast,
station manager of WKRC, announ-
ced that Claude Rost has been ap-
pointed as publicity director of his
station to succeed Charlton Wallace.
Rost was recently a member of the
WKRC public relations department
and was the station's athletic direc-
tor for its juvenile sports activities.
New National Representative
Newark, N. J— William G. Ram-
beau Company of Chicago has been
appointed national representative of
WNJR, it was recently announced
by Harry D. Goodwin, general man-
ager of the Newark station.
World Forum Program Set
Detroit, Mich. — On Saturday,
October 15, 7: 30-8: 00 p.m., WWJ in-
augurated new series of programs
in conjunction with the Foreign
Policy Association. The programs
will revolve around Russell Barnes,
of the news staff, and will be known
as "World Forum."
New Conservation Program Set
Amsterdam, N. Y. — WCSS pre-
sents as a new series, "Bill Scott-
Forest Ranger," produced by the
U. S. Department of Agriculture
Forest Service. This show is design-
ed for the younger set, and stresses
forest conservation.
Music Show Rescheduled
Newark, N. J.— WNJR has re-
scheduled the George Richard
Brown's "Music Box Show" after a
summer layoff. It will be aired
Tuesdays at 7: 30 p.m. The show fea-
turing music produced by old-fash-
ioned music boxes exclusively. The
program is scheduled for a 39-week
run, and will feature a different
group of instruments each week.
Adams' "Open House" Takes Road
Minneapolis, Minn.— WCCO's two
and a half hour Cedric Adams
"Open House" show makes its debut
October 19th at Blue Earth, Minne-
sota. The show includes a cooking
school, a style show to be presented
by the Dayton Company, five acts
of vaudeville, and Adams broadcast
of "Nighttime News."
Cartoonist To Include WWDC's Parrot
Washington, D. C. — "Richard,"
talking parrot in radio who is the
star cf the "Milton Q. Ford Show"
over WWDC, will be included as a
permanent character in the cartoon
"Bo," by Frank Beck, the creator of
the comic strip.
KIOA Renews Contract
Des Moines, Iowa — It was announ-
ced that radio station KIOA has re-
newed and extended its contract for
the use of the World Broadcasting
System's transcribed library service.
Among those bands recording for
World are Dave Rose, Eddy Howard,
Russ Morgan, Larry Fotine and
others.
NETWORK SONG FAVORITES
The top 30 songs of the week (more in case of ties), based
on the copyrighted Audience Coverage Index Survey of
Popular Music Broadcast over Radio Networks. Published
by the Office of Research, Inc., Dr. John Peatman, Director.
Survey Week of October 7-13, 1949
TITLE PUBLISHER
A Dreamer's Holiday Shapiro-Bernstein
A Wonderful Guy Chappell
Ain't She Sweet Advanced
Be Goody Good Good To Me United
Don't Cry Joe Harms
Fiddle Dee Dee Harms
Georgia On My Mind ' Peer
Give Me A Song With A Beautiful Melody Witmark
I Can Dream Can't I Chappell
If You Ever Fall In Love Again J. J. Robbins
It's A Great Feeling Remick
fust One Way To Say I Love You Berlin
Last Mile Home Leeds
Let's Take An Old Fashioned Walk Berlin
Make Believe (You Are Glad When You're Sorry). . . Bregman-Vocco-Conn
Maybe It's Because Bregman-Vocco-Conn
Meadows Of Heaven Laurel
Now That I Need You (Where Are You) Famous
Room Full Of Roses Hill & Range
Rudolph The Red-Nosed Reindeer St. Nicholas
Some Enchanted Evening Chappell
Someday You'll Want Me To Want You Duchess
That Lucky Old Sun Robbins
There's Yes Yes In Your Eyes Witmark
Through A Long And Sleepless Night Miller
Toot Toot Tootsie Goodbye Feist
Twenty-Four Hours Of Sunshine Advanced
You Told A Lie Bourne
Younger Than Springtime Chappell
Yoi'.'re Breaking My Hear: Mellin
Second Group
TITLE PUBLISHER
Bali Ha'i Chappell
Ballin' The Jack E. B. Mcrrks
Dime A Dozen E. H. Morris
Hollywood Square Dance Santly-Joy
Hop Scotch Polka Cromwell
How It Lies How It Lies How It Lies E. H. Morris
Huckle Buck United
I Never Heard You Say Kramer- Whitney
I Only Have Eyes For You Remick
In Santiago By The Sea Life Music
Jealous Heart Acuff & Rose
Katrina E. H. Morris
Let's Harmonize Santley-Joy
Love Is A Beautiful Thing Porgie
My Bolero Shapiro-Bernstein
Over The Hillside Dreyer
She Wore A Yellow Ribbon Regent
Song Of Surrender Paramount
Why Don't You Haul Off And Love Me Lois Music
WHY Fall In Love With A Stranger Campbell
Wishing Star Broadcast Music
Copyright, 1949, Office of Research, Inc.
AGENCIES
McCANN-ERICKSON Caracas of-
fice announces its appointment
by Capriles Hnos., of that city, to
handle the advertising of Van Ra-
alte stockings.
J. WALTER THOMPSON CO. has
been named by Pacific Mills, Boston,
textile mfrs., for all advertising, ef-
fective Jan. 1.
FOREIGN ADVERTISING AND
SERVICE BUREAU has been ap-
pointed by Best Foods, Inc., for ex-
port advertising, with Harry A.
Palmer as account executive.
GETCHAL & RICHARD, INC. has
been named by Sales Affiliates, na-
tional distributors of Zotos and
Jamal hair wave preparation.
WILSON, HAIGHT & WELCH,
INC. has been named by T. H. Clack
& Bemporad Co., makers of Ameri-
can Lady rugs. Television will be
used.
JOHN C. MADDOX, formerly
with BBD&O, has been appointed
assistant to the president of Fuller
& Smith & Ross, Inc.
GOOLD & TIERNEY, INC., New
York, has moved its offices to 103
Park Ave.
ARISTA ADVERTISING CO.,
New York, has moved to 8 W. 40th
St.
BROOKE, SMITH, FRENCH &
DORRANCE, INC., Detroit and New
York Advertising agency, announces
the addition of Frank A. Woods to
its copy staff in the Detroit Division.
ROBERT S. KELLER, INC., sales
promotion representative, has been
engaged by WWCO, Waterbury,
Conn., effective immediately, ac-
cording to an announcement by
Milton H. Meyers, owner of the ba-
sic Yankee-Mutual outlet.
KEN DERBY, formerly an assist-
ant supervisor of night operations at
NBC, has joined Fletcher D. Rich-
ards, Inc., as a radio-TV copywriter.
MONROE GREENTHAL CO., INC.
has been appointed by the Char-
more Co., Paterson, N. J.
CLARK & RICKARD, INC., De-
troit, has been named by Kasco
Mills, Toledo, for Kasco dog foods
and farm feed, effective Nov. 1.
Joins IBS Staff
Vail W. Pischke, radio attorney,
has been appointed legal counsel for
the Intercollegiate Broadcasting
System, and will serve on the staff
of the IBS Washington office.
Pischke, a member of the Indiana,
District of Columbia and Supreme
Court Bar Associations, was active
in radio production work before
graduating from the University of
Notre Dame.
The National Daily Newspaper of Commercial Radio and Television
VOL. 49. NO. 12
NEW YORK, WEDNESDAY, OCTOBER 19, 1949
TEN CENTS
SBC CONFERS EDUCATIONAL CITATIONS
Six New Outlets OK'd;
Other Activity At FCC
Washington Bureau of RADIO DAILY
Washington— The FCC this week
announced a number of new AM
station permits, including six day-
time - only grants. These are to
Somerset Broadcasting Co., Somer-
set, Pa., for the 990 band with 250
watts; to Scurry Broadcasting Co.,
Snyder, Tex., for the 1220 band with
250 watts; to Northeast Iowa Radio
Corp., Oelwein, la., for the 950 band
with 500 watts; to Greenwood
Broadcasting Corp., Greenwood,
Miss., for the 960 band with one
kilowatt; to Boone Broadcasting Co.,
(Continued on Page 8)
Henry Field Dies At 77;
Was Pioneer Broadcaster
Shenandoah, Iowa — Henry Field,
founder of KFNF, Shenandoah, and
head of nation's biggest retail mail-
order seed 'and nursery firm, died
at his home on Monday at 77.
Field built KFNF in 1924, and be-
gan his daily "Letter-Bag" broad-
casts Which continued until a month
ago. The program was said to be the
oldest continuously-broadcast com-
mercial show in radio. He founded
the Henry Field Seed 'and Nursery
(Continued on Page 2)
Television Is Topic
Of REC Luncheon
Norman Corwin, radio writer and
director, Pierre Crenesse, director of
the French Broadcasting System of
North America, and also Thomas
Flanagan, managing director of the
N A R S R , will be the speakers
at the Radio Executives Club of
New York luncheon-meeting at the
(Continued on Page 5)
Distinction
Ben Grauer, NBC's ace an-
nouncer, becomes "Bennett Grau-
er" in the web's press release
announcing the return of Arturo
Toscanini to the podium for the
fall and winter series of NBC
Symphony orchestra concerts
starting Saturday, Oct. 29, 6:30
p.m., EST. Grauer will announce.
Opening program is devoted to
Berlioz and Debussy.
Wide Coverage
With over 1,800 radio stations
in the United States scheduled
to carry the U. N. Day corner-
stone laying ceremony on next
Monday it is estimated that the
radio audience will be around
50.000,000 people. In addition
the program will be given
world-wide shortwave distribution
through the facilities of U. N.,
the State Department and other
shortwave transmitters. Television
stations will also carry a pic-
torial story of the event.
Hult Succeeds Barnes
As MBS Sales V.-P.
Adolf N. Hult has been appointed
vice-president in charge of sales
of the Mutual Broadcasting System
to succeed Z. C. Barnes who is re-
signing after seven years with the
network, it was announced yester-
day by Frank White, MBS president.
Hult, now vice-president in charge
of Mutual's central division, will
take over his new post in New York
on Oct. 24. Barnes will announce
his future plans next week.
Hult, a native of Chicago, has
(Continued on Page 8)
Complete Plan Of Contest
On 'Voice Of Democracy'
Washington Bureau of RADIO DAILY
Washington — Robert K. Richards,
NAB public relations chief and
chairman of the "Voice of Democ-
racy" committee, yesterday announ-
ced plans for the Voice of Democ-
(Continued on Page 8)
Commercial, Non-Commercial Stations
Honored For Aid To Education;
Meetings End Tomorrow
Listener Program
Is Praised By Coy
San Diego — FCC Chairman Wayne
Coy has voiced his approval of a
new weekly series titled "The Lis-
tener Talks Back," sponsored by the
Southern Cal. Assn. for Better Radio
and Television Wednesday evenings
over KFMV, San Diego, and KWIK,
Burbank, which was launched last
week.
Said Coy: "The role of the listener
(Continued on Page 6)
WHLI Dollar Volume
40% Above Last Year
Hempstead, N. Y. — "Today's busi-
ness on WHLI and WHLI-FM rep-
resents a 40 per cent increase in dol-
lar volume over that of the same
period of last year," it was announ-
ced yesterday by Joseph A. Lenn,
v-p in charge of sales at the stations.
In announcing the volume of busi-
(Continued on Page 5)
Schwerin Plans Survey
In Wisconsin Farm Area
The Schwerin Research Corp.,
New York, has scheduled a series
of four audience-reaction tests of
Mutual's "Man on the Farm" pro-
(Continued on Page 8)
Kintner Gives Adv. Women
Progress Report On Radio
Declaring that standard radio
broadcasting is completing the most
successful year in history and faces
steady expansion in the. foreseeable
future, Robert E. Kintner, executive
vice-president of ABC, addressed a
luncheon of the Advertising Women
of New York at the Hotel Astor yes-
terday.
Kintner, who recently returned
from a tour of ABC affiliates, re-
ported that he found commercial
radio flourishing everywhere and
characterized it as "the bread and
butter of mass communications."
The ABC executive sees no con-
flict between the expansion of tele-
vision and radio. "Each new medium
of advertising and communications
creates not only its own audience,
but also creates advertising appro-
priations," Kintner said. "Increased
advertising in turn creates increased
(Continued on Page 6)
Chicago— WEW, St. Louis,
walked off with top honors
among commercial stations
garnering two awards in the
radio competition at the 13th
annual School Broadcast Con-
ference currently holding its
three-day session at the Ho-
tel Sherman here. WEW won
second place honors, together
(Continued on Page 6)
CBC's Policies Hit
By CKRC Petition
Winnipeg — A protest against the
CBC's power to regulate activities
of privately-owned radio stations
was contained in a brief presented
to the Royal Commission on Arts,
Letters and Sciences by radio sta-
tion CKRC, Winnipeg. The Commis-
sion under the chairmanship of Rt.
Hon. Vincent Massey, is investiga-
ting Canadian development in the
(Continued on Page 5)
Giveaway Show, 5 W'kly,
For Seeman, On WMCA
A new five-times-per-week give-
away show, "Tune-O," with prizes
totalling $1,000 per day, will prem-
iere over WMCA, New York, Nov.
14, 1:30-2 p.m., Mondays through
Fridays, under the sponsorship of
(Continued on Page 5)
Hams Come Through
Montreal — Local radio ama-
teurs joined hams elsewhere in
Canada and the U. S. over the
weekend in testing emergency
notification facilities. St. John's.
Newfoundland, was designated
as a "disaster" area, isolated
from the rest of Canada. The
hams relayed messages to and
from Red Cross offices, keeping
contact with the city.
2
9
RADIO DAILY
Wednesday. October 19, 1949
Vol. 49, No. 12 Wed., Oct. 19, 1949 1 0 Cts.
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch. Vice-President; Chester B.
Bahn, Vice-President; Charles A. AlicoL'te,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily.
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Ccble address : Radaily, New York.
WEST COAST OFFICES
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older, Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postomce at New York, N. Y.,
Mnder the act of March 3, 1879.
FINANCIAL
_ (October 18) —
NEW YORK STOCK EXCHANGE
Net
High
Low
Close
Chg
ABC
85/8
73/4
85/8
+
%
Admiral Corp. . . .
28%
28%
28%
+
%
Am. Tel. & Tel. .
144
1435/8
144
+
%
CBS A
23'/4
23
23%
+
%
CBS B
23
227/8
23
+
Va
Philco
31'/4
305/8
31'/4
+
%
RCA Common
13V4
12V2
131/4
+
5/8
Stewart-Warner
l?3/4
12%
12%
+
%
Westinghouse
28%
28
28%
+
%
Westinghouse pfd.
991/4
99
99
Vi
Zenith Radio
295/g
28%
295/g
+
%
NEW YORK CURB
EXCHANGE
Hazeltine Corp.
. 13%
123/4
13%
+
%
Nat. Union Radio
2%
25/8
2%
+
'8
OVER
THE COUNTER
DuMont Lab
14
15
Stromberg-Carlson
121/2
13
3A
WJR (Detroit)
7
7
%
Henry Field Dies At 77;
Was Pioneer Broadcaster
'Continued from Page 1)
Co. in 1899, and from it built a
$3,000,000 annual business. In 1932
he won the Republican nomination
for U. S. Senator from Iowa, but
was defeated in a Democratic land-
slide that swept the state.
He leaves his wife, Bertha, 11
children, a brother 'and five sisters.
* COmiNG AND GOING *
ROBERT E. KINTNER, executive vice-presi-
dent of ABC, and ERNEST LEE JAHNCKE,
vice-president of the web in charge of stations,
left last night for Pinehurst, where they'll
hold meetings with web affiliates from the
Carolinas and Virginia.
WILLIAM A. SCHUDT, director of station
relations for CBS, has left on a short business
trip to Philadelphia, Baltimore and Washing-
ton.
PHIL ALAMPI, farm news editor of WJZ,
will address the Associated Women of New
Jersey of the New Jersey Farm Bureau at its
annual Fall meeting in the Farmhouse at
Trenton on October 27.
BERT ANDREWS, American network com-
mentator and chief of the Washington Bureau
of the New York Herald-Tribune, is in San
Francisco attending the Pacific Coast meeting
of the Democratic Party. His broadcast this
Saturday will originate at KGO, American net-
work affiliate.
GILMOR E N. NUNN, president of WLAP,
Lexington, and director of the Inter-American
Association of Broadcasters, is back in Ken-
tucky after having attended the meeting of
the AIR board.
ELMER DAVIS, American network commen-
tator, arrived in New York yesterday. He will
remain here for three days, during which time
he will meet with agency officials. His news-
casts will emanate from Radio City.
JACK PACEY, trade news editor for ABC,
returned yesterday from a 10-day public-rela-
tions tour through 12 major market areas of
the East.
RICHARD DORSO and BEN BENJAMIN, of
Century Artists, Ltd., have arrived from Holly-
wood to discuss with television executives the
sale of a new mystery film series, "Out of the
Shadows."
WILLIAM PURCELL, chief engineer of WGY,
Schenectady, N. Y., is in town conferring with
O. B. Hanson, NBC vice-president in charge
of engineering, and George McElreath, director
of engineering operations for the network.
VERNON J. DUKE, staff engineer at NBC,
today is in Camden attending the meeting
of the RCA Victor-NBC liaison committee.
BILL POLGLASE and CHIP CHIPOLLA are
back in town after having broadcast last
Saturday's game between Fordham and Scranton
over WFUV-FM.
EVELYN KNIGHT, vocalist starring on
"Club 15" over CBS, has returned to Holly-
wood following a trip to Washington, D. C,
where she entertaianed at the national con-
vention of the Chain Store Grocers Assn.
SID ASCHER and GEORGE SCHREIER, pub-
licists, are back in town following a short
business trip to Chicago.
CHET LAUCK, the Lum of "Lum V Abner"
on CBS, is back in Hollywood following a
visit to Mena, Ark. Program will return to
the air Nov. 2.
ABC Covering Forum
ABC will air three speeches at the
annual New York Herald Tribune
Forum on Current Problems, to be
held at the Waldorf-Astoria next
Monday and Tuesday. The keynote
address by Gen. Dwight Eisenhower
will be broadcast on Oct. 24 at 8:30
p.m., an address by Sen. Hubert H.
Humphrey will be recorded for
broadcast at 11:45 p.m., and a talk
by Sen. Henry Cabot Lodge will be
aired Oct. 25, at 11:45 p.m.
1
COLUMBIA
TRANSCRIPTIONS
TO COLUMBIA TRANSCRIPTIONS, N. Y. 10/5/49
WLW, CINCINNATI — " ... A DISTINCT TECHNICAL
ADVANCE ..." KWTO, SPRINGFIELD — • ALL COM-
MENTS FROM THE ENGINEERS... ARE OF A COMMENDAT-
ORY NATURE. • CJOR, VANCOUVER — " QUALITY
OF THE TRANSCRIPTIONS IS EXCELLENT. BANDING ...
OF IMMENSE VALUE. * WHLN, HARLAN — • EASILY
HANDLED AND HAVE EXCELLENT QUALITY WITH A MIN-
IMUM OF SURFACE NOISE. ■
for details phone, wir» or writes .
COLUMBIA TRANSCRIPTIONS
A Dnhton of Co/umbra Rworcfi, Inc. 0C
Tradt Marlti "Cofumblo" and OT 8«g. U. S. tot. Off. Marcet Rigitttadot
LOS ANGtlfS NIW YORK CHICAGO
Bring on the
feed bag!
Those upturned noses will turn
down fast when the food appears.
For these two pups are all set for
a big meal.
Are you all set for big, profit-
able sales in Baltimore? One thing
is sure — if you're using W-I-T-H
yon are indeed! W-I-T-H is fa-
mous for producing low -cost
results.
You see, this BIG independent
with the BIG audience regularly
delivers more listeners-per-dollar
than any other station in town.
And that means that a LITTLE
money will do BIG things on
W-I-T-H.
So get set for the tough, com-
petitive days ahead. Get W-I-T-H
on your schedule fast. Call in
your Headley-Reed man and get
the full story today.
Baltimore 3, Maryland
TOM TINSLtY, President
Represented by Headley-Reed
KGW
KGW-FM
PORTLAND, OREGON %t£M
AFFILIATED WITH ^7 4?=
I
if you
want to
cover the country*
talk to Du Mont. 99% of the
television receivers in the country
can receive your program
over the Du Mont Television Network,
either live or by teletranscription.
America's Window on the World
515 Madison Ave., New York 22, N.Y.
COPYRIGHT 1949. ALLEN B DU MONT LABORATORIES. INC,
Du Mont programs
shown live on
these stations
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WNAC-TV Boston, Mass.
WBEN-TV Buffalo, N. Y.
WGN-TV Chicago, III.
WCPO-TV Cincinnati, Ohio
WEWS Cleveland, Ohio
WTVN Columbus, Ohio
WHIO Dayton, Ohio
WJBK-TV Detroit, Mich.
WICU Erie, Pa.
WLAV-TV. . .Grand Rapids, Mich.
WJAC-TV Johnstown, Pa.
WGAL Lancaster, Pa.
WTMJ-TV Milwaukee, Wis.
WNHC-TV New Haven, Conn.
WABD* New York, N. Y.
WFIL-TV Philadelphia, Pa.
WDTV* Pittsburgh, Pa.
WTVR Richmond, Va.
WHAM-TV Rochester, N. Y.
WRGB Schenectady, N. Y.
KSD-TV St. Louis, Mo.
WHEN Syracuse, N. Y.
WSPD-TV Toledo, Ohio
WTTG* Washington, D. C.
WDEl-TV Wilmington, Del.
Programs shown on these
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KOB-TV Albuquerque, N. M.
WAGA Atlanta, Ga.
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WBTV Charlotte, N. C.
KBTV Dallas, Tex.
WFMY-TV Greensboro, N. C.
KIEE-TV Houston, Tex.
WSAZ-TV. . .Huntington, West Va.
WFBM-TV Indianapolis, Ind.
WMBR-TV Jacksonville, Fla.
KTSL Los Angeles, Cal.
WAVE-TV Louisville, Ky.
WMCT Memphis, Tenn.
WTVJ Miami, Fla.
WDSU-TV New Orleans, La.
WKY-TV. . .Oklahoma City, Okla.
KMTV Omaha, Nebr.
KSL-TV Salt Lake City, Utah
KPIX San Francisco, Cal.
WTCN-TV St. Paul, Minn.
KING-TV Seattle, Wash.
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RADIO DAILY
Wednesday, October 19, 1949
CHICAGO
By HAL TATE
FRANK H. FORD, president of
KENT, Mutual affiliate in
Shreveport, La., is a Chicago visitor.
Bill Dooley has left the sales staff
of radio station WAIT, to join the
Chicago office of Weed and Co. Bill
succeeds Don Pontius who left Weed
to become Chicago manager for the
Meeker rep firm. A WBBM salesman
for 15 years, Dooley was also sales
manager of WTTH, Port Huron,
Mich., and KLX, Lexington, Ky.
"I Wish I Had A Sweetheart,"
newly recorded by Al Morgan on a
London label, has been a lucky song
for its publisher, Pete Durane, who
picked it up in 1941 for his last $15.
It was recorded by several name
bands, and made over $25,000 for
Pete. Al Morgan's revival promises
to repeat its original success.
Studs Terkel, disc jockey, will ap-
pear in the local company of "Detec-
tive Story" which opens soon at the
Blackstone Theater.
Visiting Radio Sales here this
week is Jules Dundes, director of
sales and advertising at KCBS, San
Francisco.
Sy Stern, formerly associated with
Mercury Records, has opened offices
at 203 N. Wabash Avenue where he
will handle publicity and record
promotion.
ABC's publicity department beam-
ing as a result of the national breaks
received in the October 25 issue of
"Look" on "Super Circus," in the
November issue of "True Story"
with an article on "The Breakfast
Club," and in the October 10th is-
sue of "Quick" with a personality
profile sketch of Don McNeil.
Honeymooning at the Northern-
aire in Three Lakes, Wisconsin is
Anthony J. Koelker, manager of
ABC's station relations department
in Chicago, who was married to
Patricia Peebles of Omaha on Sat-
urday, October 1.
A recent addition to the WBBM
sales staff is Pat Wendling.
Enjoying a late vacation is Tru-
dee Marlin of the WBBM Publi-
city Department.
Louise Massey, formerly a mem-
ber of the Westerners, made a guest
appearance on the ABC-TV Barn
Dance program, Monday, October
10. Doc Blanchard emcees the show
which features Kay Brewer, Lulu
Belle and Scotty, Don White, the
Sage Riders, Cousin Tilford, and
John Dolce and his Ail-American
square dancers.
Mainly About Manhattan. . . !
• • • SO THEY TELL ME: Television set retailers now being hit
by consumer rumors of drastic price cuts after Christmas. ... A radio
producer who's been huffing and puffing about his success lately is
trying to forget an $85 check of his that bounced. . . . Roger Kay, in
addition to his soon-due Mady Christians show and the Lionel Stander
series, is working on a suspense series to star Paul Lukas. The two
juve leads on the Mady Christians show, incidentally, are Carlton
Forbes and Patricia Gaye, who nosed out B'way names for the roles.
Producer Kay discovered the 19-year-old Gaye gal working behind a
Macy counter. . . . Lyle Stuart, whose first tome, "God Wears a Bow Tie,"
just hit the book stalls, is putting the finishing touches to his next
one already. New book is fashioned around a well-known syndicated
columnist. . . . Radio actresses climb the ladder to success, notes
Walter T. Shirley, but TV gals are using the stare-way. . . . Ted Green
has readied a new series, "Washington Story," for both radio and
video. . . . Herb Stein reports that when Groucho Marx resigned from
the Friars he sent them the following note: "I don't want to belong to
any club that would accept me as one of its members."
it it it ft
• • • Talk about your details on television, Bay Nelson
had to get a special permit from the Dep't of Public Assembly of
the New York Fire Dep't to burn down a model railroad station
six inches square! It all has to do with his new show, "Roar of
the Rails," which kicks off Monday p.m. via CBS-TV, and which
is gonna 'go in for a lot of destruction, all in miniature, natch.
All Ray's got to worry about for the first few weeks is one
avalanche, three train wrecks, an exploding railroad station,
plus the problems connected with doing the Johnstown flood
and burning down the city of Baltimore. And how've you been!
it it it it
• • • AROUND TOWN: Sam Geison, long regarded by this
pillar as one of the brighter and more articulate press agents, will
moderate a series of AVC forums starting with a debate tonight on
National Health Insurance between Congressman Andrew Biemiller, of
Wisconsin, and Dr. Irving Leinwind. of th* AMA. (Personally, we'd
much rather hear him do the debating himself than merely referee). . . .
Gene Hamilton, director and musical commentator of the Carnegie Hall
radio series, has grown a luscious Van Dyke. Not because he favors
the new adornment, but as a prop for a forthcoming video audition of
"The Chamber Society of Lower Basin St.", which he now controls.
. . . The Mariners have recorded a catchy tune for Columbia — "Be The
Good Lord Willin' " — dedicated to Arturo Godfrey's famed sign-off
line. . . . Plenty of TV film activity going on at the Mannon Sound
Stages being operated by Geo. Orth, veteran film producer. They just
iinished a film on housing narrated by Fredric March. . . . Opening
gun of WWRL's campaign to combat juvenile delinquency is a non-
sectarian religious program slanted exclusively for children.
it it it -fr
• • • The video version lof "One Man's Family," written
and produced by Carlton E. Morse, will tee off on NBC-TV
starting Nov. 4th at 8-8:30. To handle this assignment, Morse
has decided to abandon his other TV series on that station,
"Mixed Doubles," which bows out Oct. 29th. The casting on
"One Man's Family" will include Marjorie Gateson, Russell
Thorson, Nancy Franklin, Pat Robbins, Billy Idelson 'and Arthur
Cassell. In contrast to the radio version, now in its 18th year, the
video version will have only the original members lof the family,
starting where it did 18 years ago. Only change will be that the
time will be the present.
sun fRflncisco
By NOEL CORBETT
KCBS is beginning a $25,000 audio
equipment construction project.
Existing studio and engineering
equipment will be completely re-
placed with the most modern audio
equipment available, according to
Arthur Hull Hayes, CBS veepee and
general manager. Alan Cormack,
director of engineering is in charge
of the project.
KJBS sales manager Stanley
Breyer and his wife have decided to
name their baby Joan. Youngster
made debut at the Children's Hos-
pital October 5.
John Elwood, KNBC general man-
ager, chairman of the Hoover Report
for Northern California talked at
the Rotary Club this week.
The current cover of the Argonaut
magazine carries a photo taken by
Paul Smith, KCBS engineer. It's a
shot of the San Francisco Civic
Center.
The Chronicle's television station,
KRON-TV takes to the air Novem-
ber 15. NBC's dedication ceremonies
opening the new building on Televi-
sion Peak in the San Bruno Moun-
tain range were held October 12.
The building also houses KNBC's
new FM transmitting equipment.
The services were attended by
George T. Cameron, publisher of the
Chronicle; Charles Theriot, assistant
business manager of the Chronicle;
John W. Elwood; George Greaves,
KNBC assistant manager; Curtis
Peck, engineer-in-charge and Joseph
Baker, station engineer.
Carroll Hansen, KCBS sports-
caster, whose "Lookin' 'Em Over" is
a Friday 10: 15 p.m. feature, is bat-
ting 1,000 per cent in his "picks." He
compiles his predictions from infor-
mation gathered from Columbia
Broadcasting System sportscasters
on the coast.
Reference List
A list of 733 radio commentators
and other programs, has just been
published by Radio Reports, Inc.
The list covers seven major metro-
politan areas, in which the firm
monitors programs. They are New
York, Chicago, Los Angeles, Wash-
ington, Detroit, Philadelphia and
Boston.
1906
1919
V CONFISEUR
FRENCH RESTAURANT
LUNCHEON from $2.00
DINNER from $3.00
COCKTAIL BAR
Jamotiiffienc/i CandieA
15 East 52 nd St.
AIR CONDITIONED
tneanS SuSineU
Wednesday. October 19, 1949
RADIO DAILY
5
PROmOTION
Institutional
An unusual combination of prod-
uct and community relations adver-
tising is being used by the Nineteen
Hundred Corporation, St. Joseph,
Mich., in sponsoring broadcasts of
football games on the local station,
WHFB. The manufacturer of Whirl-
pool home laundry equipment, lar-
gest industry in the St. Joseph 'area,
is devoting three out of each pro-
gram's six advertising announce-
ments to news type messages about
the company. These include infor-
mation about the company's size,
progress, and history. Other com-
mercials concern products, but em-
phasis is on interpreting the com-
pany for the community.
The broadcasts are of University
of Michigan games. The series is on
a statewide network, with local
sponsors in the cities where it is
heard. The six scheduled advertis-
ing announcements during the game
are given by local station an-
nouncers.
Giveaway Show, 5 W'kly,
For Seeman, On WMCA
(Continued from Page 1)
Seeman Bros, in behalf of White
Rose Tea and Coffee.
The show, owned by William H.
Weintraub & Co., Inc., which handles
Air- Wick for Seeman Bros., consists
of a musical bingo game involving
home participation and is aimed to
tie in closely with dealers, listeners
and the station. J. D. Tarcher & Co.,
Inc., will continue to handle White
Rose Tea and Coffee and other
White Rose advertising as hereto-
fore. Weintraub, however, will
handle "Tune-O."
WMCA staffer Joe O'Brien will act
as emcee on the show with Jerry
Shard and his orchestra handling
the music.
Listeners, in order to participate,
must obtain Tune-O cards from
neighborhood grocers. Each day,
Shard will play several of 250 tunes
listed and numbered on the cards.
Upon identifying songs, contestants
will proceed to fill in their cards in
the usual bingo fashion, earning the
daily loot with winning cards and
fast phone calls to the station.
Moving to San Francisco
Chicago — Nikki Kaye, well-known
radio and television writer-director,
leaves Chicago Oct. 24th to take up
residence in San Francisco. She is
remaining in town until the con-
clusion of the Tribune Fashion
Show at the Gold Room of the
Congress Hotel.
READY TO PRODUCE RESULTS
for a radio, radio-rv station, or agency
that's looking for an aggressive promo-
tion and merchandising man. Over 10
years newspaper and radio experience.
Write Box 279, RADIO DAILY, 1S01
Broadway, N. Y. C.
WHLI Dollar Volume
40% Above Last Year
(Continued from Page 1)
ness to be "the highest in the sta-
tion's history" of more than two
years, Lenn reported the following
new and national and local spot ad-
vertising accounts:
Chrysler Corp. for Dodge sales
(Ruthrauff and Ryan agency); Bev-
erwyck Breweries, Inc. (McCann-
Erickson agency); F. W. Woolworth,
Co. (Lyn Baker agency) ; Trunz, Inc.,
food chain (Plaza agency); Ex-Lax,
Inc. (Joseph Katz Co., agency);
River Brand Rice Mills, Inc., for
Carolina Rice (Donahue and Coe,
Inc., agency) ; Isbrandtsen and Sons,
Inc., for 26 Coffee (Cowan and
Dengler agency), and Pictsweet
frozen foods (Brisacher, Wheeler
and Staff agency).
Long Island firms who have pur-
chased spot time include Thomas-
Mack, Inc., of Hempstead (furni-
ture); Leedor's of Hempstead (dept.
store); Saul's Men's Shop of Mine-
ola; J. and J. Miles Rubber Co. of
Long Beach; Fuel Oil Distributors of
Hempstead; Mineola Fair Committee
of the Queens-Nassau Agricultural
Society, and the Holiday Line Pub-
lishing Co. of Garden City.
Lenn also announced the signing
of 52-week contracts for two new
accounts and the renewal of a third
contract. Renewing for its third year
is Gutowitz Jewelers of Hempstead
which sponsors seven 10-minute
programs weekly, 3:35 to 3:45 p.m.,
on "Musical Playhouse."
New contracts included the Macru
Gas and Oil Sales Corp. which will
sponsor seven five-minute newscasts
weekly, 8:30 to 8:35 a.m., Monday
through Saturday, and 12:30 to 12:35
p.m., Sunday, to plug the sale of
Duel gasoline. Ideal Insulators of
Williston Park and Patchogue, L. I.,
home improvement service, will
sponsor four 15-minute programs
weekly, 7:15 to 7:30 a.m., Tuesday,
Thursday and Saturday on "Com-
muters' Time," and 1:15 to 1:30 p.m.,
Sunday, on "Luncheon Melodies."
In addition, Ideal Insulators has pur-
chased a series of spots.
Television Is Topic
Of REC Luncheon
(Continued from Page 1)
Hotel Roosevelt, tomorrow at 12:30
p.m.
Subject for discussion is "Televi-
sion's Fifth Network" with Richard
W. Hubbell acting as moderator.
Miss Mary Pickford, previously
announced as a guest speaker, will
be unable to appear.
Among the guests at the meeting
will be Emilio Azcarraga, Mexican
radio and TV executive and indus-
trialist.
Seeks Radio Degree
San Antonio, Tex. — Peggy White-
side has resigned her post as secre-
tary to Rex Pries, sales manager of
KTSA here to enroll at the Texas
University at Austin where she will
study for a degree in radio at the
Radio House.
CBC Policies Criticized
By Petition From CKRC
(Continued from Page 1)
field of arts, letters and sciences and
held its three-day Winnipeg hearing
last week. The CKRC brief termed
the regulatory powers of the CBC
"not only unfair; but a definite re-
tarding influence on the progress of
broadcasting in this country."
The brief cited two particular
regulations.
The first bans commercial spot an-
nouncements in evening hours. This
ban, the brief contended, precluded
the small advertiser from reaching
an evening audience and handicaps
him against the larger advertiser
who can afford 15 or 30-minute pro-
grams.
It also took issue with the ban on
mention of prices on the air, rescin-
ded in 1948.
"The point here," the brief said,
"was not that a situation has been
corrected, but that an undesirable
situation, from everyone's point of
view, was allowed to exist for a
great number of years.
"These two regulations have been
barriers to better broadcasting
through curbing earnings and con-
sequently, operations and program-
ming of privately-owned stations."
Stork News
Petersburg, Va. — James E. Lowell,
account executive at WSSV, Peters-
burg, is the father of a baby girl.
AGENCIES
BROOKE, SMITH, FRENCH &
DORANCE, INC., Detroit and
New York advertising agency, an-
nounces the appointment of Gerald
J. Weipert to its radio and television
staff in the Detroit division. Weipert
formerly was on the television staff
of WWJ-TV.
PROMOTION of four staff mem-
bers in the Los Angeles office of
Buchanan and Company has been
announced by Frederick N. Polangin,
vice-president and manager. Sher-
rill Mastos has been named produc-
tion director, Lee Lewis media di-
rector, Mary Jane Kuelgen execu-
tive secretary and Jeanette Linck
business manager.
BLAIR-TV, INC., has been en-
gaged as exclusive national repre-
sentatives for WBRC-TV, Birming-
ham. Blair-TV, Inc., was formed in
January, 1949, as exclusive national
representatives of television stations,
with William H. Weldon, formerly
New York vice-president of John
Blair & Company, as president of
the organization.
GEORGE BEYER JR., formerly
with Young & Rubicam, Inc., has
been named advertising manager of
Cannon Mills, Inc.
UNFAIR
„rr;prs' Recently
Unfair «° ^r^"drew 2,000
KYW's Johnny Deega ^
fepUeS " C^ntesTon the Midday
the-Tune Conte^ ^ ^ The
Review and Gene re-
following weeK, j received
ported 3,600 ^eceso ma ^
from a five-day offer _o ^ ^
station.
PHILADELPHIA
50,000 WATTS
NBC AFFILIATE
KYW
WESTINGHOUSE RADIO STATIONS Inc
WBZ • WBZA . KDKA • WOWO • KEX . KYW . WBZ-TV
National Representatives, Free & Peters, except for WBZ-TV;
for WBZ-TV, NBC Spot Sales
RADIO DAILY:
Wednesday, October 19, 1949
Radio's Future Rosy,
Kintner Tells AWNY
(Continued from Page 1)
consumer demand for existing prod-
ucts and spurs the invention and
creation of new
products."
At the present
time, he said, 2,-
450.000 families
own television
sets. As of Jan-
uary 1 this year,
according to
Broadcast Meas-
urement Bureau
estimates, there
were 39,281,000
radio families. It
is interesting to
KINTNER note, he added,
that during 1948 there were twice as
many new radio families as there
were television families. It is esti-
mated that by the end of 1953 the
total number of television sets will
be approximately 17 and a half mil-
lion, which is less than half of the
total number of radio families today.
"Obviously," Kintner said, "there
is competition between media. But
each day, each person is faced with
competitive decisions — whether to
read a book, to go for a walk, to
listen to radio, to attend the theater,
to listen to and view a television
program. This competition makes
each medium progressively better,
better in entertainment, news and
education fields, and better as a pro-
ducer of advertising revenue.
"I am confident that this healthy
growth will continue. The popula-
tion is increasing, the demand for
goods is increasing, individuals have
leisure time that would have been
unthinkable 20 years ago. This vast-
ly increased potential audience is a
challenge to all media seeking its
time, and a challenge to all adver-
tisers seeking to sell its products.
Charles Buddy Rogers was also a
guest speaker at the luncheon.
Rogers, who is featured on "Pick A
Date With Buddy" on the ABC net-
work, spoke on the subject of radio
salesmanship and outlined some of
his experiences in radio and films.
Kiernan Marathon
Walter Kiernan, commentator for
WJZ, New York, will put in an 18-
hour day on the air on Tuesday to
celebrate the advent of his first
coast-to-coast commercial show on
ABC, "One Man's Opinion." The
program will be sponsored by Philip
Morris, 12:25-12:30 p.m., across-the-
board, starting Monday, Oct. 24.
Kiernan will continue his morning
show on WJZ.
School Broadcast
Equipment
FM Transmitters
Magnecord Tape Recorders
MILLS RECORDING CO.
161 N. Michigan Ave. Chicago, III.
(See our exhibit at the Sherman)
School Broadcasters Honor
Stations For Education-Aid
I Continued
with the St. Louis public schools,
for the program, "Our Missouri
Competition" and also garnered
sixth place award, again with the
St. Louis public schools for the pro-
gram series, "Science For You."
Among non-commercial stations,
WABE, owned and operated by the
board of education, Atlanta, Ga.,
won the top award for its series of
nature programs titled, "Uncle Dan
From Froggy Hollow Farm."
KYW, Philadelphia, and the Uni-
versity Museum, that city, won third
place honors among the conference
awards for the program series,
"Once Upon A Time." Others were:
Other Awards Listed
KDKA, Pittsburgh, for its radio
adaptation of "Miss Hickory" for
"The Child's Story" program; KATL,
Houston, and the Houston Public
Schools for their series of "In-
School" broadcasts and for the radio
lesson titled "Square Dancing";
WQXR, New York, for the program
series, The New York Times "Youth
Forum" with Dorothy Gordon as
moderator; WCTC, non-commercial
station at New Brunswick, for the
program series, "Children Have
Their Problems"; The Empire State
Rural Radio Network for its pro-
gram "Revolt of the Unhappy
Clothes"; the Ithaca College Radio
Workshop School of the Air for the
program titled "Trees"; the Univer-
sity of Colorado for the program
series "Today's Frontiers"; WBZ,
Boston, two awards for its program
series titled "Children's Corner" and
for their program series "Listen
and Learn" with Arthur Fielder re-
ceiving special recognition for his
classroom concerts; KUOM, the Uni-
versity of Minnesota's non-commer-
cial station for its program series,
"Look What We Found"; KCMO,
Kansas City, for its program, one of
a series, "Report Card from Your
Schools"; and WLS, Chicago, for its
program series "Let's Go Places."
Jennings, Judith Waller Speak
George Jennings, director of the
conference, opened the first day's
session here Tuesday morning wel-
coming the more than 1,500 educa-
tors assembled here for the three-
day confab.
Judith Waller, a leader in educa-
tional broadcasting in this country,
who is director of public affairs and
educational programs for NBC in
Chicago, followed Jennings and said
that educational radio has certainly
not realized its potential. Miss Wal-
ler predicted that in the future both
television and facsimile would be
used to great advantage in schools,
supplementing the purely audio ed-
ucational facilities now available in
AM and FM broadcasting. She said
that television especially would
change the family habits and could
lead to unlimited vast horizons in
the field of education. She cited the
need for more educational programs.
Harold Shane, professor of educa-
from Page 1)
tion at Northwestern University,
said that television is now being
used for educational purposes in five
states and that in Philadelphia,
alone, sets have been installed in 51
classrooms for education via televi-
sion.
Luncheon Today
Principle event today will be the
annual luncheon with Richard B.
Hull, president of the National As-
sociation of Educational Broadcast-
ers, presiding and Herold C. Hunt,
general superintendent of the Chi-
cago public schools, introducing the
principal speaker, Benjamin Fine,
education editor of The New York
Times. Fine's talk will be "The
Crisis in American Education."
Panel discussions will mainly oc-
cupy the rest of the sessions, with
the conference adjourning tomor-
row night.
Will View Phonovision
Educational broadcasters will get
their first look at Phonovision to-
morrow (Thursday) when Zenith's
pay-as-you-go television system will
be demonstrated before the educa-
tors here in a special showing.
In addition to the agenda publish-
ed in last Friday's Radio Daily, a
closed luncheon was held Thursday
for some 27 Rockefeller Foundation
alumni. Guest speaker was John
Marshall, director of humanities for
the John D. Rockefeller Foundation
in New York.
Included among the early arrivals
was Dr. Franklin Dunham, chief of
the radio section of the U. S. Office
of Education in Washington. Dr.
Dunham arrived here Monday fol-
lowing a meeting of some 100 mem-
bers of the National Association of
Educational Broadcasters at Ann
Arbor, Mich, at which FCC Com-
missioner Frieda B. Hennock was
one of the principle speakers. (Al-
though Miss Hennock has been in-
vited to the Chicago confab it ap-
peared doubtful whether she could
come here because of the current
FCC color hearings in Washington).
Dr. Dunham disclosed there are
now 105 educational broadcasting
stations in the country of which 33
are AM and the rest FM. He said he
expected there would be another 100
10-watters in operation by June of
next year.
Bob Richards On Hand
Other early arrivals here included
Robert Richards, public relations di-
rector for the NAB, and Merrill
Lindsay, WSOY, Decatur, represent-
ing the Illinois Broadcasters Associ-
ation.
George Jennings, director of the
conference, and radio director for
Chicago's public schools, revealed
that the Chicago Vocational School
is now the only public school in the
country which has actual FM equip-
ment and next February the school
will inaugurate the nation's first
course in High Frequency and Fre-
quency Modulation broadcasting.
Listener Program
Praised By Coy
(Continued from Page 1)
in our American system of broad-
casting has not been fully under-
stood or appreciated. Listener criti-
cism that is thoughtless or unin-
formed is of no value to the nation's
broadcasters . . . nor is it of any as-
sistance to the FCC in planning its
regulatory policies."
"What is needed," he went on, "is
just the sort of intelligent, public-
spirited and well-planned activity
that your organization is now pro-
posing to carry on. By studying pro-
grams carefully and evaluating them
in terms of community needs, your
association can make a major con-
tribution to the common goal of
raising our standards of radio ser-
vice."
Coy, Trammell Expected
At WIS Celebration
Columbia, S. C. — The weekend of
Nov. 19-20 has been set by G.
Richard Shafto, general manager of
WIS and WIS-FM, for the official
opening of the new WIS studio and
office building. Wayne Coy, FCC
chairman, and Niles Trammell, NBC
board chairman, have accepted in-
vitations to attend the opening cere-
monies, Shafto said.
Shafto himself has just left for
Paris, where he will serve as U. S.
delegate to the UNESCO radio con-
ference.
In honor of the WIS celebration,
NBC will originate two of its coast-
to-coast shows in the new studios —
"Radio City Playhouse," and "Thea-
ter Guild On The Air."
NEW
RADIO PERSONALITY
LISTING
An Effective Guide for
Radio and Television Mailings
The current list includes
733 programs heard on all
networks and in New York,
New England, Washington,
Detroit, Chicago, Los An-
geles and Philadelphia.
Working addresses and pro-
gram descriptions are in-
cluded to help you make
your radio mailings most
efficient. $10 per copy.
Radio Reports, Inc.
220 EAST 42nd STREET
NEW YORK 17, N. Y.
MUrray Hill 7-6658
Section of RADIO DAILY. Wednesday. October 19. 1949 — TELEVISION DAILY is fully protected by register and copyright
FCC TO TEST COLOR RECEIVERS
TELE TOPICS
'TIS DIFFICULT, indeed, for a mere
' male to review a fashion show be-
cause the subject matter is of absolutely
no interest to him. Therefore, let us grant
that DuMont's "And Everything Nice" ap-
peals to some persons and proceed to dis-
cuss the manner in which the show is
conducted. . . . The production this week
was rather handsomely mounted. Open-
ing and closing showed femcee Maxine
Barratt — attired in evening gown and fur
wrap throughout the half-hour — dancing
not too skillfully around the set while a
montage of sponsors' labels was super-
imposed on the scene. Guesting was De-
lora Bueno, an excellent singer and charm-
ing personality, whose presentation was
marred in a couple of spots by extreme
closeups — one so close that it showed
only half of her face — to which producer-
director Bob Loewi seems addicted.
Clothes were shown on models, with
descriptions handled by Miss Barratt in
conversation with two store window man-
nequins. This gimmick was just too, too
cute. Most interesting spot, to us, was
an informative demonstration on how to
pack a man's traveling bag. . . . Program
is sponsored by Ameritex Fabrics and A.
S. Beck, through Dorland Agency. Barna-
by Smith is assistant to Loewi.
•
SPEAKING AT the N. Y. Advertising
Women's luncheon yesterday, Bob
Kintner, ABC exec, veepee, said that the
web has thus far spent seven and a half
million bucks on TV. . . . Word from
Michigan Blvd. has it that Bill Eddy will
soon head for Brownsville, Texas, where
he purchased land about a year ago. He'll
do some TV work for a few Lone Star oil
millionaires now in or casting covetous
eyes at the medium. . . . The Four Horse-
men of Notre Dame — Don Miller, Jim
Crowley, Elmer Layden and Harry Stuhl-
dreher — will be reunited on "We The
People" next week to mark the 25th an-
niversary of their appearance as a grid
unit. . . . Richard Dorso and Ben Benja-
min, of Century Artists, arrived in town
from H'wood yesterday with a print of
the new Phil Nasser-John Darrow mystery
series, "Out of the Shadows," starring
Leif Ericson and Virginia Brissac.
•
MAY KYSER probably will start on CBS
for Ford Dealers Nov. 15. Time slot
probably will be 9-10 p.m. Tuesdays, with
"Suspense," now in the 9:30 period, mov-
ing to another nite. . . . After sitting in
on an Ed Wynn rehearsal on the Coast,
Groucho Marx (who with his brothers could
put on the greatest show ever) expressed
amazement at the amount of work that
goes into TV. "Why, in the old days,"
he said, "we used to put a stage show
together every two years and I doubt if
we rehearsed as diligently as he does for
each of his weekly stints on television."
TM A Urges Rejection
Of Color System Now
In a telegram to Chairman Wayne
Coy, the Television Manufacturers
Association has urged the FCC "to
take no action in designating any
specific color system now before
you."
Signed by Michael L. Kaplan,
president of TMA and of Sight-
master Corp., the wire said, "At this
early stage of the art of color, devel-
opment and experimentation have
not gone far enough to warrant the
adoption of any one color system.
"As manufacturers serving the
television public, we are interested
in an efficient, practical color sys-
tem suitable for all size television
receivers that could be made avail-
able to the consumer at a minimum
cost and require minimum adjust-
ments to existing sets.
"In the public interest, we believe
no such system has yet been pre-
sented and demonstrated to meet
these requirements.
"Until a completely compatible
system is devised that can meet the
necessary requirements, no decision
should be made now that might
stifle and retard the development of
such a system.
"Any decisions reached should
permit and encourage color systems
to be developed that are still in the
drawing board stage or other devel-
opmental stages by working toward
the above ends."
Ike On "Crusade"
General Dwight D. Eisenhower
will be guest speaker on the final
chapter of "Crusade In Europe" over
ABC Oct. 27, 9 p.m., EST.
Levey Skiatron Corp.
In Color Sweepstakes
Another starter in the color
sweepstakes was entered yesterday
by Arthur Levey, president of Skia-
tron Corp., who charged that the
"additive" systems of RCA and CBS
"have been proven obsolete" in prin-
ciple "by the extensive experience
of both the motion picture industry
and color photography."
Charges were contained in a letter
to the FCC which said also that it
is "inevitable" that subtractive color
will become standard in TV. The
Skiatron system, Levey continued,
"constitutes the only method of sub-
tractive, simultaneous color TV
which may properly be compared in
quality with Technicolor and Koda-
chrome, the most successful color
photographic and moving picture
methods."
Levey pointed out that the Skia-
tron patents "have only recently
emerged, under a consent decree,
from the first TV anti-trust suit,"
which resulted in a stock divestiture
in Scophony Corp. of America (now
Skiatron Corp.) by Paramount Pic-
tures, General Precision Equipment
Corp. (interrelated with 20th Cen-
tury Fox) and Scophony Ltd.
"Our Supersonic TV projectors,
now being prepared for black and
white TV demonstration, are inher-
ently better suited to color than the
cathode ray tube," Levey said.
"While they can easily be adapted
to project very large color TV pic-
tures with any color system, includ-
ing the additive methods, we believe
it to be our duty to direct the at-
tention of the FCC to the much
greater merit of subtractive color
TV."
WU, DuMont Hit FCC Report
On AT&T Video Relay Lines
Washington Bureau of RADIO DAILY
Washington— The FCC's proposed
report on the interconnection as-
pects of the AT&T television relay
lines was hit sharply yesterday by
Western Union and DuMont, while
the Bell System itself (AT&T) filed
exceptions stressing the importance
and the size of its investment in TV
relay. The Bell System was especi-
ally pleased by the FCC's declara-
tion that "intercity television relay-
ing should ultimately be handled by
common carriers."
DuMont scored the Commission
report for failing to find that "the
Bell system optimum program for
many years in the future would be
inadequate to provide any intercity
TV network connection to many
cities to which VHF frequencies are
presently allocated and to more com-
munities for which UHF channels
are proposed; and further, that the
optimum proposals of the Bell sys-
tem are deficient with respect to the
number of channels to be made
available for full-time use by exist-
ing television networks other than
between principal metropolitan cen-
ters over routes paralleling inter-
city telephone developments."
Bids Mfrs. Submit
Polychrome Sets
By Next Mon.
Washington Bureau of RADIO DAILY
Washington— The FCC will do its
own testing of the color TV re-
ceivers of the various companies of-
fering polychrome systems for con-
sideration in the current hearings,
Chairman Wayne Coy said yester-
day. He called upon RCA. CBS and
Color Television, Inc., to submit re-
ceiving units by next Monday for
testing by FCC staff people at its
Laurel, Md., laboratory.
Chairman Coy asked that the
companies submit receivers of all
types — or explain to the Commission
why they cannot be made available.
In making the request, Coy said:
"You people have been talking
about what you have. All we
have to go on is what you say.
We'd like the opportunity to test
these receivers in our own lab-
oratories."
Heard yesterday during the hear-
ing was George E. Sleeper, technical
director of Color Television, Inc. He
spent the day in highly technical
discussion of the CTI system, going
into intricate detail in terms intel-
ligible to most engineers on hand
but far over the heads of most Com-
mission members and others in the
hearing audience.
Jaeger, Of WABD, Elected
NTFC Board Chairman
Andrew Jaeger, film director of
WABD, DuMont flagship, yesterday
was elected chairman of the board
of directors of the National Televi-
sion Film Council at the first meet-
ing of the newly-elected board at
the Hotel Bristol. Melvin L. Gold.
NTFC prexy, presided at the session.
Gold designated Jaeger, Jack
Glenn, of the March of Time, and
Irwin Shane, of Televiser, as a tem-
porary committee assigned to inves-
tigate the desirability of setting up
a TV film job information service.
Next general meeting of the coun-
cil was set for Oct. 27.
Goodyear Buys On ABC
Goodyear Tire and Rubber Co.
has signed with ABC for sponsor-
ship of "The Goodyear Paul White-
man Review." weekly half-hour
musical to be aired Sundays. 7 p.m..
beginning Nov. 6. Account was
placed through Young & Rubicam.
Featuring Whiteman, show will
include a full orchestra choral
group, dance ensembles and famous
alumni of Whiteman band. About 40
stations will carry the series.
■
RADIO DAILY
COAST TO-COAST
8
Six New Outlets OK'd;
Other Activity At FCC
(Continued from Page 1)
Boone, la., for the 1590 band with
one kilowatt; and to Seminole Broad-
casting Co., Dade City, Fla., for the
1310 band with one kilowatt.
The Penn Engineering Company,
Bozeman, Mont., was okayed for un-
limited time operation on the 1230
band with 250 watts.
Frequency shift from the 1400 to
the 1250 band was okayed for
WCNC, Elizabeth City, N. C, which
operated with 250 watts unlimited.
KSMA, Santa Maria, Calif, was
granted a shift from 1450 to 1240 kc,
and KFBC, Cheyenne, Wyo., was
permitted to go from the 1240 band
to 710, increasing its power from 250
watts to one kilowatt night, ten kilo-
watts limited service.
W1MS Goes Unlimited
WIMS, Michigan City, Ind., was
okayed for a change in hours from
daytime to unlimited, with daytime
power staying at one kilowatt and
night power of 500 watts on the 1420
band.
KAYX, Waterloo, la., was okayed
for a shift from the 1090 to the 1280
band, extending hours from day to
unlimited, and a similar time exten-
sion was given WNAM, Neenah,
Wise. WKYB, Paducah, Ky., moved
from the 800 to the 570 band, but
stayed on daytime only.
The Commission announced that
it will set a later date for its hear-
ing on the applications of the South-
ern Baptist Convention for a series
of low-powered FM religious broad-
cast stations. Date had been Novem-
ber 4, but on request it was agreed
that a later date will be named.
Complete Plan Of Contest
On 'Voice Of Democracy'
(Continued from Page 1)
racy Awards Week and the awards
luncheon, at which four high school
students will receive scholarships
for the best broadcast scripts on "I
Speak for Democracy." The group
met here with the co-chairman of
the National Radio and Television
Week Committee, Gordon Gray,
WIP, Philadelphia, and W. B. Mc-
Gill, Westinghouse Radio Stations,
Philadelphia; representatives of the
U. S. Junior Chamber of Commerce
and RMA.
The other sponsors and the U. S.
Office of Education, Federal Security
Agency, which endorses the contest,
were on hand.
Richards said the final step in the
advance plans for the Voice of
Democracy contest has now been
WANTED
Announcer-Executive over 30 now in
N. Y. with Production or Agency ex-
perience and Coll. Ed. Here is a per-
manent job if willing to re-locate.
Send complete resume to Box 280,
RADIO DAILY, 1501 Broadway, N. Y. C.
"Prof. Quiz" Returns
Milwaukee, Wis. — The original
"Professor Quiz" program returns to
the air this fall and can be heard
over W1SN every Friday night at
8:30 p.m. Grape Nut Flakes is the
sponsor.
New Programs For WAUD
Auburn, Ala. — Two new programs
were added to WAUD listing within
a week. The DeLuxe Cleaners sign-
ed up for a roundup of football
scores and highlights of the day's
outstanding games. Ware's Jewelry
Shop signed for sponsorship of the
Sunday afternoon thriller, "Diary of
Fate."
KFWB Has Dixieland Jubilee
Hollywood, Calif. — KFWB disc
jockies, Frank Bull and Gene Nor-
man, lined up an array of talent,
domestic and imported, for their
second annual "Dixieland Jubilee" at
the Shrine Auditorium last week,
featuring Red Nichols and his Five
Pennies, and Bob Crosby and his
Bobcats.
Radio-Owned Car In Operation
San Antonio, Tex.— A new $4,500
all steel special events car has been
put into service by KONO and
KONO-FM, owned and operated by
Eugene J. Roth. Car is fully equip-
ped to handle any time of remote
job including a tape recorder to
make on the spot interviews and
descriptions of newsworthy happen-
ings.
WEBR Adds Staffers
Buffalo, N. Y.— Cy King, general
manager, announced that Preston L.
Taplin has been named program di-
rector of WEBR. Taplin served in
that capacity with WELM, Elmira.
Other additions to the staff were
Lloyd Gibson, production manager
and emcee Don James.
Leich Recuperating
Evansville, Ind. — Clarence Leich.
secretary treasurer and general
manager of Curtis Radiocasting Cor-
poration, is recuperating from an
emergency operation at the Johns
Hopkins Hospital in Baltimore,
Maryland. Leich was stricken while
he and his wife were visiting their
daughter and family in Baltimore.
taken, with the mailing of special
transcriptions to all NAB member
stations for scheduling model broad-
casts at the opening of the competi-
tion.
The contest will begin during Na-
tional Radio and Television Week,
Oct. 30-Nov. 5, when students will
listen to the series of transcribed
background talks on stations
throughout the nation, and write
their competing scripts.
State winners will be sent to
Washington for final judging by the
panel of eminent Americans. The
four co-equal, national winners will
be announced about Dec, 15.
Good Neighbor Series
Worcester, Mass. — As winners of
WTAG (and FM's) August-Septem-
ber "Good Neighbor" contest on its
weekday "Julie 'n' Johnny" pro-
gram, two Worcester women are
spending an all-expense paid week
in Canada. So that listeners can keep
tabs on what the "Good Neighbors"
are seeing and doing, WTAG has ar-
ranged to have the women trans-
cribe their vacation impressions at
a Toronto station. The discs are air-
mailed to "Julie 'n' Johnny" for im-
mediate broadcast.
Program Speakers Set
Hartford, Conn. — The president of
Trinity College, G. Keith Funston,
will be the speaker on the first of a
series of Trinity College programs to
be given over WDRC. Funston will
speak November 6th at 12:45 p.m.
Haywood Joins News Staff
San Antonio, Texas — Vincent Hay-
wood has joined the staff of KTSA
as newscaster and will be heard
nightly at 10:00 p.m. He was former-
ly with WFAA, Dallas, and more
recently with KABC here. Haywood
has also appeared in many coast-to-
coast network shows such as "Young
Dr. Malone," "Life Can Be Beauti-
ful" and "Cavalcade of America."
Wednesday, October 19, 1949
Hult Succeeds Barnes
As MBS Sales Y.-P.
(Continued from Page 1)
been associated with Mutual since
the organization of the network.
On graduation from college, he
worked as a reporter in Moline,
Iliinois, and later became a sales
repiesentative of the National Lock
Company in Rockford, Illinois. In
1930, he joined WGN in Chicago as
an account executive, and trans-
ferred in 1934 to the Mutual net-
work in the same capacity. In April,
1941, Hult was named sales mana-
ger of the Central Division and in
March, 1945, became a vice-presi-
dent of the network.
Schwerin Plans Survey
In Wisconsin Farm Area
(Continued from Page 1)
gram £or Quaker Oats Co., in co-
operation with WKOW, Madison,
Wis.
The project will cover some 2,000
rural listeners, and is described by
Schwerin as "the most comprehen-
sive qualitative research experiment
attempted outside of a large met-
ropolitan area." The listener ses-
sions will be held in four Wisconsin
towns, Oct. 25-28, under the direc-
tion of Ralph Amnion, WKLW
manager. Lee Edwards, WKLW
farm bureau director, will be m.c.
RADIO EXECUTIVES CLUB
OF NEW YORK
Luncheon - Meeting to Be Held Tomorrow
October 20, at 12:30 P. M.
in the
Hendrick Hudson Room
of the
Hotel Roosevelt
Subject: "Television's Fifth Network"
Speakers: Richard W. Hubbell, Moderator
Norman Corwin
Thomas Flannigan, Managing Di-
rector of Nat'l Assn. of Radio
Station Representatives.
Pierre Crenesse, Director of French
Rroadcasting System of North
America.
Special Guest: Emilio Azcarraga, Mexican radio
and television executive and industrialist.
Admission: $3 for members, non-members $3.75.
For last-minute reservations call Claud? Barrere, MU. 6-0238
VOL. 49. NO. 13
NEW YORK, THURSDAY, OCTOBER 20. 1949
TEN CENTS
POLITICAL TIME SALES SHOW BIG GAINS
Radio, TV Stations In Eastern Areas
Cashing In On Local And State
Fall Political Campaigns
Tax Credits Granted
Many Broadcasters
Washington Bureau of RADIO DAILY
Washington — The Treasury this
week announced sizeable tax credits
for a number of broadcasters during
the fiscal year ending in June, with
additional excess profits adjustments
won by several dozen stations.
The largest return listed was
$408,033 to the A. H. Belo Corpora-
tion, Dallas, licensee of WFAA and
publishers of the Dallas Morning
News. There was no breakdown of
the amount to indicate how much
(Continued on Page 5)
CBC Int'l Service Opens
Songwriting Contest
Montreal— The Canadian Broad-
casting Corporation has announced
here that because of a lack of dis-
tinctive Canadian songs its Interna-
tional Service is sponsoring a na-
tional song - writing competition
with $2,500 in prize money for the
best ten entries.
Ira Dilworth, general supervisor
of the CBC's International Service,
said the International Service has
been "constantly asked by broad-
(Continued on Page 3)
Court Asks FCC For Info
In KECA-KTHT Dispute
Washington Bureau of RADIO DAILY
Washington — The United States
Court of Appeals this week asked
the FCC for additional information
to enable it to decide what to do in
the appeal of KECA, Los An-
geles, against an FCC grant of in-
creased night time power to KTHT,
Houston, Texas. The Houston station
was granted increase to five kilo-
(Continued on Page 2)
Charity Auction
Big Joe Rosenfield of WOR's
"Happiness Exchange" will auc-
tion off, for the benefit of the na-
tional "Fight For Sight" fund, a
celebrity-autographed 'Kigmy," a
three-foot-high replica of Al
Capp's newest comic character.
The "Kigmy" will be presented
to Big Joe on Oct. 26. President
Truman has indicated he will
add his signature to the list.
Rumor Denied
Rumors prevelant in the New
York trade that the Yankee Net-
work has been sold, were de-
nied by officials of web in Bos-
ton yesterday. It was said that
the web had received no offers
and had no asking price.
Pioneers To Launch
'Radio Hall Of Fame'
Outstanding industry figures of
the past will be enshrined in a "Ra-
dio Hall of Fame" under a plan
adopted yesterday at a meeting of
the Radio Pioneers Club, held at the
Hotel Roosevelt, New York.
Also discussed at the meeting was
the establishment of a group of an-
nual awards to prominent living
broadcasters for service to the in-
dustry. A committee headed by ABC
president Mark Woods has been ex-
ploring the matter and will present
(Continued on Page 2)
Hill, Former NBC Staffer,
Dies In Elkhart, Ind.
Elkhart, Ind.— Max Hill, former
NBC war correspondent and com-
mentator, and more recently an ex-
ecutive of the Wade Advertising
Agency, died in his hotel room here
on Tuesday. He was 45 years old.
Hill started his newspaper career
on the Denver Post and became city
editor in 1932. In 1934 he joined the
Associated Press and worked in the
New York and Washington bureaus,
becoming head of the New York
(Continued on Page 2)
Chicago— Teachers utilizing radio
in their class-rooms were cited yes-
terday in awards presented by
George Jennings, director, at the
School Broadcast Conference lunch-
eon at the Sherman Hotel.
Commercial stations whose pro-
grams were utilized by the teachers
were: KWY, Philadelphia, in co-op-
eration with the University Museum
for the program series "Once Upon
A Time"; WEW, St. Louis, for the
'Radio Theater' Leads
Hooper And Nielsen
"Lux Radio Theater" took first
place in both the October 15th "Pro-
gram Hooperatings (19.9) and the
Sept. 11-17, extra-week National
Nielsen - Ratings "Top Program"
(22.7).
Jack Benny was second in the
Hoopers with 19.6, but 10th in the
Nielsen's with 14.2. Arthur God-
frey's "Talent Scouts" was second
in the Nielsen's with 19.1 and fourth
(Continued on Pjge 3)
Wattrick Heads Sports
Broadcasters In Detroit
Detroit — Don Wattrick, sports di-
rector of station WXYZ, Detroit, this
week was elected president of the
Detroit Sports Broadcasters Associa-
tion. Other officers are vice-presi-
dent Paul Williams of station WWJ;
secretary Joe Gentile, station WJBK;
and treasurer, Bill Silbert of WXYZ.
New Stations Sought
For Canadian Cities
Winnipeg applications for per-
mission to set up four new radio
stations were made to the CBC
board of governors 'at public ses-
(Continued on Page 21
program series, "Your United Sta-
tions"; WMAL, Washington, D. C,
for the program "Romeo and Juliet,"
sponsored by the U. S. Steel Corpor-
ation; WIND, Chicago, for the pro-
gram series "Nature Walks"; WLS,
Chicago, for its schooltime series
titled "The Magic Harp"; WIND,
Chicago, for the "Lady Make Be-
lieve" programs; WJJD, Chicago, for
"The Books Bring Adventure" series
(Continued on Page 5)
By IRV MARDER
Staff Writer, RADIO DAILY
Radio and television are
playing a major role in the
New York and New Jersey-
political campaigns, with rival
candidates and their support-
ers taking to the air in un-
precedented numbers as the
November elections approach.
Although one New York City
station — WNEW — is making
(Continued on Page 8)
BMI Board Reelected
At Annual Meeting
All incumbent members of the
board of directors of BMI were re-
elected at this week's annual stock-
holders' meeting.
The meeting was highlighted by a
BMI officers' report which pointed
up "the polls which revealed BMI
heading all lists in popularity and
sales" (sheet music and records) ;
(Continued on Page 5)
New Package Firm
Formed By Jack Barry
Jack Barry and Dan Ehrenreich
announce the formation of a new
package producing firm, "Jack
Barry Productions, Inc." with head-
quarters at 104 East 40th Street, New
York City.
The new firm will engage in the
(Continued on Page 5)
TV Campaigner
Boston — Mayor James M. Cur-
ley is turning to television in
his campaign for re-election next
month. On his behalf, the Build
Boston Committee will sponsor
eight 15 - minute telecasts on
WNAC-TV, Boston, starting on
Tuesday, Oct. 25. at 7 p.m. The
last in the series is scheduled
for Monday, Nov. 7. Harry M.
Frost Co. is the agency.
SBC Cites Class-Room Radio
And Teachers Using Medium
RADIO DAILY:
Thursday, October 20, 1949
Vol. 49, No. 13 Thur., Oct. 20, 1949 10 Cts.
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher ; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President ; Chester B.
Bahn, Vice-President; Charles A. Alicocjte,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily.
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337, 7-6338.
Cable address : Radaily, New York.
WEST COAST OFFICES
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older, Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
■mder the act of March 3, 1879.
FINANCIAL
(October 19)
NEW YORK
STOCK
EXCHANGE
Net
High
Low
Close
Chg
ABC
87/8
8 '/2
8?8
+
'A
Admiral Corp. .
28 7 8
283/8
281/2
Va
Am. Tel. & Tel. .
144V2
144
1441/2
+
Vi
CBS A
233/4
23'A
231/4
CBS B
231/4
23
23
Philco
31 V4
303,4
303/4
Vz
RCA Common
13%
13
131/4
RCA 1st ptd
72 V4
721/4
72V4
Vz
Stewart-Warner
123,4
12 V,
123/4
Westinghouse
287/8
28V8
287'8
+
Vz
Westinghouse pfd.
99
99
99
Zenith Radio ....
2934
29l/4
291/2
Va
NEW YORK CURB
EXCHANGE
Hazeltine Corp. .
141/2
133/4
I41/4
+
Not. Union Radio
3
27/8
3
+
Va
OVER
THE COUNTER
Bid
Asked
DuMont Lab U%
Stromberg-Carlson 1 21/2
WJR (Detroit) 7
15%
133/4
7%
WOR To Air Forum
The first two sessions of the an-
nual New York Herald Tribune
Forum will be broadcast by WOR.
Oct. 24 and 25, 10-10:30 p.m.
Leading Democrats and Republi-
cans will participate in panel discus-
sions on party issues.
RCA INSTITUTES, INC.
A Service of
Radio Corporation of America
One of the leading and oldest schools
of Radio Technology in America, of-
fers its trained Radio and Television
technicians to the Broadcasting In-
dastry.
Our graduate* have
lit Clans Telephone License.
Address inquiries to
Placement Director
RCA INSTITUTES, Inc.
350 W. 4th St., New York 14, N. Y
New Stations Sought
For Canadian Cities
(Continued from Page 1)
sions here. Stations are in the West.
R. M. Cantlon asked permission to
set up a 250-watt station at Saska-
toon and David M. Armstrong asked
for a license to operate a similar
station in Victoria, B. C. Their ap-
plications were opposed by existing
stations in those cities.
The other submissions were , by
G. Stirling, for a station at ■ St.
Johns, Nfld., and Henri Lagufux
for one at Thet fiord Mines, Que,
Cantlon's application was his third
for permission to establish a Saska-
toon station. A. E. Murphy, presi-
dent of CFQC, now the city's only
station opposed the request on the
ground that Saskatoon cannot sup-
port two stations. A similar protest
was raised by M. V. Chestnut mana-
ger of CJVI, Victoria, against the
operation of a second station in that
community.
Hill, Former NBC Staffer,
Dies In Elkhart, Ind.
'Continued from Page 1)
bureau in 1938. He was chief of the
Tokyo Bureau and was on duty
there when the Japs attacked Pearl
Harbor. He was interned until June
2, 1942, when he returned to the
United States.
Hill joined the National Broad-
casting Company in 1943 and for two
years covered the war in North
Africa, Italy, Turkey, and Greece.
Later he served as a radio news
commentator.
Scholarships Awarded
On WMCA's Quiz Show
"Alexander's Quizdom Class," cur-
rent events and history quiz for
New York City high school students
which originated on WMCA in 1944,
will return to the air on Friday,
9: 03-9: 30 p.m., under the sponsor-
ship of Alexander's Department
Store in the Bronx.
College scholarships valued at
$2,000 annually are awarded to suc-
cessful contestants who survive the
early elimination rounds. Joe
O'Brien serves as quizmaster. Will-
iam Warren Advertising Agency
handles the account.
Stork News
David Levitan, consultant on the
American network's "On Trial" pro-
gram, is the father of a girl born to
Mrs. Levitan Monday at Le Roy
Hospital, New York. Mother is
Judith Morely, writer and broad-
caster on "Voice of America." The
baby, which weighed six pounds,
one ounce, at birth, will be named
Barbara Lane.
Harriet Davis To Speak
Harriet Davis, research specialist
on "Living, 1949," NBC program, to-
day will address the members of In-
stitute of International Education at
that organization's, headquarters,. 2
West 45th Street, New York, .
Court Asks FCC For Info
In KECA-KTHT Dispute
(Continued from Page 1)
watts day -and night, with direction-
al antenna, instead of five kilowatts
day and one kilowatt night, on the
790 band.
KECA claims that this means 90
per cent of the people between its
normally projected contour and the
limits of- the area it actually reaches
with primary service will experi-
ence interference from KTHT. This
will mean, it said, the loss of good
ABC service in the area, since other
ABC service is not available to these
listeners. Commission position is
that comparable service — from other
networks — is available to these lis-
teners, and that the value to the pub-
lic of the. KTHT increase outweighs
the importance of the: loss in the
KECA area-
Pioneers To Launch
'Radio Hall Of Fame'
(Continued from Page l)r
a report at a Radio Pioneers meet-
ing to be held in January. r~
William Hedges, NBC vice-presi-
dent who is president of the Pio-
neers, disclosed that 30 additional
members have been accepted by the
club, bringing total membership
well over the 300 mark. He disclosed
also that the annual banquet will be
held in March, at a time and piace
to be decided later.
COminC and G0II1G
MERLE JONES, general manager of KNX,
Los Angeles, and WAYNE STEFFNER, sales
manager of KNX-Columbia Pacific Network,
are at Arrowhead Springs, Calif., attending
the western-area meeting of the American
Association of Advertising Agencies.
ROBERT J. BENTON, vice-president of BMI
in charge of publisher relations, has returned
from Pinehurst, N. C, where he attended the
meeting of District 4 of the NAB.
HERMAN GURIN, staff engineer for NBC,
went out to Bloomfeld, N. J., this week to
attend a meeting on lighting of the Westing-
house plant.
JOHN ELMER, president of WCBM, Balti-
more, has returned to Maryland after having
attended the New York meeting of the BMI
board of directors.
MILTON CROSS, American network musical
authority, between broadcasts is touring the
South with the Red Path Bureau operatic
quartet. Today they're appearing at the Agri-
cultural and Technical College in Greensboro,
N. C. CATHY MASTICE is the soprano with
the quartet.
BENEDICT GIMBEL, JR., president and gen-
eral manager of WIP, Philadelphia, is spend-
ing today and tomorrow in New York on sta-
tion and network business.
TONY MOE, promotion chief at WCCO,
Columbia network outlet in the Twin Cities,
is spending this week visiting the CBS head-
quarters in Hollywood.
WILL 0. MURRELL, JR., promotion manager
of WORZ, Orlando, Fla., and his wife, "Del-
ores," well known as a virtuoso on the Ham-
mond organ, are on the way back to the sta-
tion following a short business trip to New
York.
Well,
I'll be
darned!"
Timothy, the -jaguar from South America, seems to be
overcome "with amazement at what he sees. Maybe Tim is
seeing for' the first time one of the new hair-dos our young
ladies are sporting these days.
Many businessmen are amazed when they see how much
their sales have increased after advertising over W-I-T-H.
This might be due to the fact that W-I-T-H covers 92.3% of
all the radio homes in the Baltimore trading area!
Remember W-I-T-H, the radio station that produces amaz-
ing results. Call in your Headley-Reed man, he'll tell you
the whole W-I-T-H story.
BALTIMORE, MARYLAND
Tom Tinsley, President • Represented by Headley-Reed
Thursday. October 20, 1949 _ _ _ _ _
RADIO DAILY=
* AGENCY NEWSCAST ^
PHILADELPHIA CLUB OF AD-j
VERTISING WOMEN saluted
Sears Roebuck and Company, with
guest speaker M. Z. Kissileff, Phila-
delphia sales manager of Mail .Or-
der, at their second meeting of the
Fall season at the Poor Richard
Club. The meeting was presided
over by PCAW president, Alice
Mooney.
FREDERIC W. ZIV CO,, of New
York, Cincinnati, Chicago, and Hol-
lywood, producers of transcribed ra-
dio programs, has appointed Tom
Privette as Southeastern division
sales manager. Privette, who has
been with the Ziv Co. since 1944,
working out of their Atlanta, Ga.,
offices, will continue to make his
headquarters in that city.
HOWARD SELGER has joined
the promotion department of Ed-
ward Petry & Company, Inc. For the
past 15 years he had done sales re-
search for NBC and ABC.
STANLEY HOME PRODUCTS,
INC., manufacturer of household
products, has selected the Charles
W. Hoyt Company, Inc. as its adver-
tising agency, it is announced by Mr.
F. S. Beveridge, Stanley's founder
and president. Stanley's forthcoming
campaign will mark its initial entry
into the field of American adver-
tisers.
STUART B. GREENFIELD ASSO-
CIATES, publicity and public rela-
tions firm, announces the opening of
their new offices in The Empire
State Building.
PRESBA, FELLERS & PRESBA,
Chicago ad agency, announces the
inauguration' of a' New Product
Division,, complete in itself, having
laboratory creative and testing facil-
ities with a staff of specialists cap-
able of originating brand new prod-
ucts, rejuvenating, old ones, styling
the package, creating the trade mark
and/or slogan and "predetermining
product acceptability and markets
before the start -of advertising and
sales efforts.
if H. CLACK & BEMPORAD
COMPANY, manufacturers of
American Lady Rugs, have appoint-
ed .Wilson, Haight & Welch,. Inc.,
New York office, as their advertis-
ing agency. Television and other
media will be used.
WILLIAM H. DAVIDSON, since
1947 in station relations with the
American Broadcasting Company,
has joined the New York office of
Free & Peters, Inc. as an account
executive. His agency associations
have included J. Walter Thompson
and Benton & Bowles, both in New
York.
ALLEN DUCOVNY has joined the
radio department of Kenyon & Eck-
hardt, Inc. in a Radio-TV produc-
tion capacity. He was formerly as-
sociated as a producer-director with
Robert Maxwell Associates and as
director of public relations with
Superman, Inc. . . . New additions
to the K&E copy staff are Robert W.
Garrison who joins the Detroit of-
fice, and Toni Block, who joins the
New York office.
CBC Int'l Service Opens
Songwriting Contest
(Continued from Page 1)
casting organizations in other coun-
tries for Canadian songs. . . . and
has been embarrassed by their
parity."
The competition began this week
and is open to all composers domi-
ciled in Canada. Its basic idea is to
try to secure "vocal settings of
words by Canadian poets."
"Canadian music is more highly
regarded by listeners overseas than
most Canadians imagine. The in-
strumental compositions broadcast
by the Voice of Canada have been
generously acclaimed in other coun-
tries," he said.
Most compositional styles would
be acceptable, he said, and accom-
paniments may be for piano, small
string group or small mixed instru-
mental group.
The contest closes January 6, 1950
and each entry must be accompa-
nied by an appropriate form ob-
tainable from the International
Service here, it was announced. A
contestant is not limited to one
entry.
"This is not an exclusively high-
brow competition although serious
music is invited and will be given
'Radio Theater' Leads
Hoopers And Nielsens
(Continued from Page 1)
in the Hoopers with 18.0. "Fibber
McGee & Molly" was third in the
Nielsen's with 18.5 and iilfth, in the
Hoopers with 16.7.
Bob Hope was third in the Hoop-
ers with 18.4 but did not appear in
the Nielsen ratings because he had
not returned to the air in time, to be
included in the latter. In this con-
nection, it must be borne in mind
that the Nielsen- report was for the
middle of September while that of
Hooper was for the middle of this
month.
"Crime Photographer" took fourth
place in the Nielsens with 16.5 and
13th place in the Hoopers with 12.9.
"My Friend Irm'a" followed the
"Photog" with a close 16.4 in the
Nielsens and took seventh place in
the Hoopers with 15.5.
Walter Winchell returned to the
air with a 13.4 rating in 15th place
in the Nielsens. He ranked sixth in
the month-later Hoopers with 15.6.
the fullest consideration. It is hoped
that as a result of this competition
much authentic Canadian material
of high quality will be made avail-
able for use by the C.B.C."
Minister Without Portfolio
Travels Light
He — and members of his staff — get around. They're
looking for the low-down on what's going on. He says.
"The only reason I have the listening audience I have is
because over a period of years I have told the public the
truth and they have known that I was telling them the
truth, and subsequent events have proven that I was do-
ing so . . ."
He's a minister without portfolio, serving his loyal audi-
ence with alert and acute analyses of "the top of the news
as it looks from here.'
Currently sponsored on more than 300 stations, his broad-
cast— the Fulton Lewis, Jr. program — is the original
news co-op. It offers local advertisers network prosier
at local time cost, with pro-rated talent cost.
Since there are more than 500 MBS stations, there may
be an opening in your city. If you want a ready-made
audience for a client ( or yourself) , investigate now. Check
your Mutual outlet — or the Co-operative Program
Department, Mutual Broadcasting System. 1 I 10
Broadway, NYC 18 (or Tribune Tower, Chicago, 11).
4
RADIO DAILY
Thursday, October 20, 1949
SOUTHWEST
THE promotion department of
WBAP-TV, Fort Worth, taught a
new trick to Sally Rand, admitted
master in the art of free publicity,
when she was guest on Wilma Ruth-'
erford's "What's New Ladies" show.
Department was able to persuade
papers to change program listing for
the one-time shot, to "What's Nude
Ladies." La Rand was fully clothed
for her TV appearance, prompted by
visiting Fort Worth friends cultiva-
ted during her 1936 Nude Ranch
Show during the Frontier Centen-
nial.
KFJZ, Fort Worth, has expanded
the local sales staff by the addition
of Clyde Smith, former manager of
KSEL, Lubbock, and L. P. (Buster)
Perkins who comes to radio from
retail sales and merchandising in
the shoe and jewelry trade. Accord-
ing to Clyde Pemberton, commercial
manager of the Fort Worth MBS
outlet, the additional personnel is
the result of increased accent on the
local picture.
Bobby Bragen, youthful manager
of the Texas League Fort Worth
"Cats" turned sports commentator
when he inaugurated a quarter-hour
strip at 8: 00 p.m., across-the-board
on KFJZ, Fort Worth. "The Bobby
Bragen Show" will feature inside
sports stuff and has Blackie Sherrod,
from the Fort Worth Press sports
department as assistant in the series.
Clyde Rembert, managing director
of KRLD-AM-FM-TV, and his en-
tire executive staff, were guests of
the Dallas Advertising League at its
weekly luncheon. Club was given a
preview of the KRLD-TV plan of
programming and shown the CBS
television promotion film which had
special KRLD-TV produced trailer
added. Rembert told that KRLD-TV
expected to be on the air shortly
after November 1st or as soon as
the new antenna, described as the
first 6 bay assembly, could be erec-
ted. The KRLD studios and offices
will be moved to the new location
at Herald Square as soon as building
is completed. Executive group at-
tending with Rembert were Bill
Roberts, commercial manager, Jim
Crocker, assistant manager, Roy
George, program director, Roy
Flynn, chief engineer, and Ves Box,
chief announcer.
Announcing a new policy of
"block programming," Bill Weaver,
manager of KLIF, Dallas, flagship
for Liberty Network, has filled his
9 to 10 a.m. period with transcribed
features. Easy Aces, Career of Alice
Blair, Editor's Daughter, and Linda's
First Love will be regular Monday
through Friday fare on the Dallas
independent.
AC-DC Transcription Players
Tape, Wire, Disc Recorders
Sales — Rentals — Service
MILLS RECORDING CO.
161 N Michigan Ave.
Chicago, III. De 2-4117
Win thf City Wordage. . . !
• • • George Jennings can take a well-deserved bow for bis
excellent handling of the 13th annual School Broadcast Conference
which winds up its successful three day meet at the Sherman Hotel
today. . . . Zenith's Phonovision demonstration today
ClllCClQJO is exP°c,e<1 '° start a 'ot °* yackety-yak among the
educators. They can visualize Shakespeare's three
act dramas being presented for the youngsters at a fast two-bits per
hour's viewing. . . . Biggest exhibitor here at the confab is Mills Re-
cording Co. of Chicago. Manning the exhibit are owner Ron Mills.
Gene Cleary and Bob Shapiro. . . . Beg pardon. It was "Sock" Hettler
who resigned from WOri's sales offices here and not John Shelton.
And WOR s Al Schroeder here says our reports about the New York
station closing their Chicago office are untrue.
He it He it
• • • NBC's Bill Ray didn't let CBS' Don Kelley get away
with the Pandit Nehru scoop. The Indian biggie made an ex-
clusive appearance here on WBBM. Bill Ray countered with an
exclusive appearance of Sam Engel, the man who mulcted
millions from amorous damsels. NBC even footed the phone bill
for <Engel's long-distance call to his wife in New York State. . . .
Larry Jb'otine has been signed to do another set of tunes for World
Broadcasting System. . . . Matt Hale has resigned from Harmony
Records to team up with his buddy — Tower disc-owner Dick
Bradley. Their first joint coup d'etat was selling the Teddy Phil-
lips Tower record of "Charley, My Boy" to London Records. . . .
Jerry Campbell has resigned as Chicago manager for the Donald
Cooke rep firm to devote full time to his expanding Campbell-
Cahill TV film production firm. The new Donald Cooke offices
have been moved to 228 N. La Salle Street with Fred R. Jones
and Fred Syrruanski in charge. The Fred duo also represent the
Alaskan network.
He He He it
• • • "Kukla. Fran and Ollie" couldn't attend the 4 A's meet
at the Drake Hotel last week so they sent transcribed messages. The
Burr Tillstrom troupe were in Washington demonstrating their puppetry
in color for the FCC. Though not here in person the ad-men guffawed
at the extremely clever advertising film of "Kukla, Fran and Ollie"
which they had done on a previous NBC telecast for RCA-Victor. It
showed that it takes advertising to move goods — no matter how good
the product is. . . . Latest addition to the disc jockey ranks is ex-Chicago
"Sun" columnist Dale Harrison. He spins the platters for a half-hour
at mid-night across the board over WENR. Local restauratuers are his
sponsors with Ray Freedman and Associates handling the account.
... And Dirk Courtenay is back on WENR with his quarter-hour
deejay show at 12:30 a.m. nightly for the Clark (always open) Theater.
W. B. Doner is the agency.
Hr He it it
• • • Will DuMont continue to televise Al Morgan's shows
when he leaves Helsing's Vodvil Lounge for a 13-week midwest
tour next month? . . . Frankie Laine snuck into town over the
week-end and recorded a new "sleeper" at the Universal studios
here for Mercury. Art Talmadge and .the Mercury boys are keep-
ing mum but their grins indicate that they may have a new
"Lucky Old Sun" on their hands. . . . WGN and Mutual are
getting the bird for the 23rd straight year. Iln this case, though, it
pays off. American Bird Products, Inc., through Weston-Barnett,
Inc., Chicago, sponsoring "American Radio Warblers" over
WGN and Mutual for 23rd year. Quarter hour show is broadcast
on Sundays.
PROmOTION
Merchandising
Prior to the return of Duffy's Tav-
ern to the air under the sponsorship
of Blatz Brewing Co., of Milwaukee,
Blatz distributors and salesmen in
the WOAI, San Antonio, listening
area met in the studios of WOAI to
discuss plans for helping Ed
"Archie" Gardner sell "Milwaukee's
finest beer." Dallas P. Wuant, WOAI
promotion manager, and Frederick
A. Krivan, state manager for Blatz,
addressed the meeting. Philip M.
Kerr, district manager for Blatz, was
host at a barbecue supper following
the meeting.
WCAU And Radio Sales
Join Hands At Waldorf
The joining of WCAU and WCAU-
TV, Philadelphia, with CBS Radio
Sales for representation in New
York was formalized this week at a
luncheon at the Waldorf-Astoria.
Among the speakers at the lunch-
eon, which simultaneously honored
WCAU's new president, Don Thorn-
burgh, were Bennet Larsen, director
of TV operations; Norris West, as-
sistant program director; Alex
Rosenman, sales manager; Robert N.
Pryor, promotion manager, and John
"Chick" Kelly, publicity director.
In making their sales pitch, the
WCAU officials used slides to dem-
onstrate the station's "umbrella"
coverage, its "top" program ratings,
and its emphasis on local program-
ming and local personalities. The
station's beginnings and its develop-
ment were cited by several of the
speakers.
'Dallas' 12 Years On Air
"Stella Dallas," NBC's daytime
serial drama, will begin its thir-
teenth year on the air Monday,
October 24.
WEVD
117-119 W. 46 St
HENRY GREENFIELD, Mg. Director N.Y.19
4
' Thursday. October 20. 1949
RADIO DAILY:
Tax Credits Granted
Many Broadcasters
(Continued from Page 1)
was intended for the broadcast and
how much for the newspaper prop-
erty. The company paid in an addi-
tional $174,452 in adjusted income
tax returns, however, cutting the
overall benefit to less than $235,000.
The credits covered several years
during the period when the excess
profits tax was in force.
The largest credit clearly attribu-
table to broadcast operations was
$112,247 for KIRO, Seattle, with the
additional income tax payment $49,-
053.
Other sizeable figures listed in-
clude the following, with the credit
and the resultant increase in income
tax set forth: KRLD, Dallas, $75,307
and $32,274; WHK, Cleveland, $73.-
909 and $35,770; WPTF, Raleigh,
$59,244 and $27,250; KRNT, Des
Moines, $45,225 and $18,642; KLZ.
Denver, $42,249 and $17,584; Ameri-
can Broadcasting Station, Inc.,
Washington, $39,977 and $21,752;
WGAL, Lancaster, Pa., $33,244 and
$14,450; WMAL, Washington, $29,146
and $20,573; WAVE, Louisville, $28,-
986 and $12,205; KQV, Pittsburgh,
$28,483 and $13,770; WIBC, Indianap-
olis, $21,581 and $12,756, and WWDC,
Washington, $18,382 and $7,669.
New Package Firm
Formed By Jack Barry
(Continued from Page 1)
creation and packaging of AM and
TV productions, and is currently
v engaged with producing "Juvenile
Jury" on the Mutual network for
;\ General Foods, and "The Joe Di-
\ Maggio Show" on CBS for M&M
1 Limited. A third show, "Life Begins
at Eighty" which recently had a
year's run on Mutual, will appear as
., a simulcast on another web in a
' short time. Two additional shows are
in the audition stages, and will be
presented to agencies within a
4 month.
Barry is president of the new firm,
and Ehrenreich, former program op-
erations manager at WOR, is its new
I vice-president.
Will Address Meeting
V* Seymour N. Siegel, director of
WNYC, New York, and Erik Bar-
nouw, president of the Radio Writers
Guild, will address a meeting of the
' American Social Hygiene Assn. at
the Hotel New Yorker on Friday
morning.
Four More Take 'Blackstone'
Four new markets have been ad-
ded to the list carrying "Blackstone,
I Magic Detective," transcribed se-
ries, for Blackstone Washington
Machine dealers, it is reported by
, Charles Michelson, Inc., New York.
The new 'additional stations are:
KOWB, Laramie, Wyo.; WATN, Wa-
tertown, N. Y.; WFPG, Atlantic
L City, N. J., and WNDR, Syracuse,
N, Y.
SBC Cites Class-Room Radio
And Teachers Using Medium
(Continued
and also for "The Science Story
Teller Series."
Highlight of today, the final ses-
sion, will be the annual luncheon
hosted by the NAB's Association of
Women Broadcasters (ninth district)
at which FCC Commissioner Frieda
B. Hennock has been invited as hon-
ored guest. If Miss Hennock is able
to attend it is expected that she may
touch upon television channels to be
allocated for educational purposes.
It is believed that Miss Hennock
favors allotting one of the present
VHF channels for educational pur-
poses and at least 10 to 20 of the
UHF channels when they are made
available.
Miss Hennock, together with other
FCC Commissioners, may also an-
nounce here today the Commission's
plans to go to San Francisco to see
the color television system invented
by Doctor Crane of the University
of California.
Another highlight of today's ses-
sion will be the showing of a 25-
minute movie titled "Phone-Vision,"
which will demonstrate the potenti-
alities of Zenith's pay-for-what-you-
see television plan. This will be ex-
plained here by Ted Leitzell, direc-
tor of advertising and publicity for
the Zenith firm.
Dr. Dunham, chief of the radio
section of the U. S. Office of Educa-
tion in Washington, told Radio Daily
that his office is now releasing a new
booklet for educators interested in
radio, outlining the potentialities of
the 10-watt FM station. Booklet also
gives complete breakdown of exact-
from Page 1)
ly what it will cost a school to set
up its own FM station. Dr. Dunham's
breakdown says a school can set up
its own FM 10-watt station at a cost
ranging from $4,500 to $7,000. He
said more than 50 10-watt (FM) sta-
tions have been licensed by the FCC
the past year, making a total of 57
now in operation.
Dr. Dunham also said that his of-
fice will issue a 250-page transcrip-
tion catalog next month as well as a
600-page catalog on radio scripts. He
is also now at work compiling radio
and television bibliography.
Gertrude Broderick, radio special-
ist in the United States Office of
Education and secretary of the As-
sociation of Education by Radio, is
also here from Washington.
Radio stations indirectly contribu-
ted to a portion of the School Broad-
cast Conference program when a 30-
piece Chicago Federation of Musi-
cians band demonstrated how music
is being utilized in Chicago schools.
Musicians regularly broadcast over
the Chicago Board of Education's
FM station, WBEZ, and also give
concerts at Chicago schools. Seven-
ty-five concerts interpolated with
musical appreciation talks are also
presented annually at schools.
Frank Fawlett was appointed as
director of this 30-piece band by the
musicians union head, James C. Pet-
rillo. Budget for this all-year-round
musical appreciation program comes
from the record and transcription
fund contributed in great measure
by the commercial station operators
of this country.
Hearing On Transit Radio
Before FCC October 27
Washington Bureau of RADIO DAILY
Washington— The District of Col-
umbia Public Utilities Commission
will hold a hearing on transit radio
October 27, it was announced last
week. The whole question of con-
sumer reaction to enforced broad-
casts on street-cars and buses will
be explored, as a result of steady
pressure on the Commission to re-
view its decision of this spring per-
mitting installation of the equip-
ment.
WWDC-FM has been furnishing
programming for several months
for equipped cars and buses, and
there have been objections by what
is generally believed to be a vocal
minority.
4-H Victor On WTIC
Hartford, Conn.— Michael F. Kup-
ernik, Jr., 19, of Suffield, will leave
on Nov. 26 for the National 4-H Club
Congress at Chicago as a guest of
station WTIC. Kupernik was chosen
as the 4-H Club member who has
been doing the most outstanding job
during 1949 in the WTIC Farm
Youth Program. His expenses for
an entire week in Chicago will be
paid by the station.
Tennessee AP Group
Headed By Stone
Memphis, Tenn. — Tennessee As-
sociated Press Broadcasters held
their organization meeting in Mem-
phis last week.
Harry Stone, general manager,
WSM, Nashville, was elected chair-
man; Leslie R. Brooks, WTJS, Jack-
son, and Cliff Goodman, WETB,
Johnson City, were elected vice-
chairmen.
The [following statement of pur-
pose was agreed upon as the pri-
mary aim of the association.
To work for closer cooperation
among AP member radio stations
to the end that broader and more
complete news coverage be pro-
vided in the state.
A continuing study committee
will be appointed to achieve this
aim, and to work out mutual prob-
lems with a three-man committee
already selected by the state AP
newspapers.
Contest Winner Starts Series
Kathryn Day, former Arthur God-
frey "Talent Scout" winner, has
started a weekly series, "Songs By
Kathryn Day," featuring ballad hits
of the day, Wednesdays, 2: 45-3 p.m.,
over WWRL, New York.
BMI Board Reelected
At Annual Meeting
(Continued from Page 1)
the report cited, as an example, the
fact that four out of the seven hit
songs on last Saturday's "Hit Par-
ade" were BMI licensed tunes.
In commenting upon the meeting,
BMI president Carl Haverlin said:
"The stockholders were particularly
pleased with the current alignment
of affiliated publishers and were
enthusiastic about the new BMI
"Writers Plan' encouraging new song
writing talent."
Re-Elected Directors Listed
The directors re-elected for an-
other one-year term are:
Justin Miller, chairman; Sydney
M. Kaye, vice-chairman; Herbert V.
Akerberg, CBS; John Elmer, WCBM;
Walter Evans, Westinghouse Radio
Stations, Inc.; Carl Haverlin, BMI;
William S. Hedges, NBC; Herbert
Hollister, KBOL; Leonard Kapner,
WCAE; Joseph A. McDonald, ABC;
Paul W. Morency, WTIC; J. Leonard
Reinsch, WSB; J. Harold Ryan, Fort
Industry, Inc., and James E. Wallen,
MBS.
Strumer Takes Sales Post
With Package Firm
Louis M. Stumer has joined Mark
Goodson-Bill Todman Productions,
radio and television package produ-
cers, as director of sales, effective
immediately. Stumer was program
sales coordinator for the CBS Tele-
vision Network, until he resigned
that post to accept his present ap-
pointment. Prior to working for
CBS, Stumer was assistant manager
of operations for the DuMont Tele-
vision Network.
Molander Gets Promotion
Hugh Baillie, president of the
United Press, announced yesterday
the appointment of Carl B. Molan-
der as assistant business manager.
Molander, until receiving his new
post, was commercial manager, in
charge of communications and the
supervision of contracts for both
newspaper and radio clients of the
United Press. He now will assume
further duties in the news service's
operations. Before joining it in 1922.
as a cost accountant, he studied
architectural engineering at Pratt
Institute.
New Chi. FM Station
Chicago — Brad Eidmann, WAAF
manager, revealed that WAAF-FM
will go on the air November 1st with
38,000 ERP. New studios are located
on the 33rd floor at 221 N. La Salle
St. (AM studios are on the 5th
floor). Station will be in operation
from 3 to 9 p.m. daily. From three
till WAAF's sunset sign-off both AM
and FM shows will be aired simul-
taneously. After WAAF's sign-off,
the FM sister station will broadcast
alone till 9:00 p.m.
PLUG T U n E S
On Records and Transcriptions
TELL ME WHY
RYTVOC, Inc.
1585 Broadway New York 19, N. Y.
WHERE ARE
YOU BLUE EYES?
Recorded on RCA-Victor #25-1134
KNICKERBOCKER MUSIC PUB. INC.
1619 Broadway New York, N. Y.
You'll LUV this novelty!
IT MUST BE L U V
MANOR MUSIC COMPANY
1619 Broadway New York City
rr
Nothing Can Stop This!
FOREVER WITH YOU"
by the writer of "My Happiness"
FORSTER MUSIC PUB., INC.
1619 Broadway, New York 19, N. Y.
216 S. Wabash Avenue, Chicago 4, III.
A HIT Is Born!
"BLUE FOR A BOY-
PINK FOR A GIRL"
Vaughn Monroe on RCA-Victor
Al Gallico Music Co. Inc.
501 Madison Ave., New York, N. Y.
Terrific in England!
"IN A SHADY NOOK"
(By A Babbling Brook)
STASNY MUSIC CO.
1619 BROADWAY NEW YORK CITY
THAT LUCKY
OLD SUN
recorded and featured by
BOB HOUSTON M-G-M
FBANKIE LAINE Mercury
DEAN MARTIN Capitol
VAUGHN MONROE Victor
SARAH VAUCHAN ... Columbia
ROBBINS MUSIC CORPORATION
RADIO DAILY:
WOil IIS and MUSIC
By PINKY HERMAN
• • • TIN PAN ALLEY OOPS:— Looks like Campbell has a hit
ditly in the British novelty hit, "I've Got A Lovely Bunch of Cocoanuts,"
acquired from Irwin Dash Music Co. . . . number was penned by Fred
Heatherton. ... • Edwin H. Morris & Co., starting to work on "The
Things We Did Last Summer," written by Sammy Cahn and Julie Styne
and originally published in 1946. ... • Tenoriole Frank Saunders
has a new characterization, an Irish Singing Philosopher, which is a
line bet for a TV spot, begorrah. ... • Beryl Richards' thrilling tril-
ling on the Eddie Albert NBC series mornings is a must. ... 9 Several
Maestri including Al Goodman and Ray Bloch volunteered to conduct
this Saturday's "Hit Parade" program with the monies to be turned over
to Mark Warnow's family. ... a grand gesture. . . . however, Mark's
brother Raymond Scott will probably baton the show. ... • Mel
Allen is currently offering the nets a 15-minute sports series, "How
About That?" written by Lawrence Klingman and produced by Jackson
Leighter. ... • Several weeks ago Russ Ofihaus, WPIT deejay
spinned the Ed Farley (Delvar) platter of "Music Goes Round and Round"
resulting in a tie-up of the station's four trunk lines. . . . look for this
number to come back as strong as ever.
it it -ft it
• • • In the untimely passing of Mark Warnow, Tin Pan
Alley lost a true friend and a great delineator of its music. . . .
his every thought was about music and in the 15 years that this
reporter has known him intimately, Mark never permitted fast-
talking, or over-enthusiastic publishers to deter him from pro-
gramming songs strictly on merit, a practice other orchestra
leaders may, for the sake of better programs, very well emulate.
. . . the music and radio world was enriched by his having been
'a part of it.
it it it it
• • • Bennie Benjamin and George Weiss follow their "Keep
The Love Light Burning In My Heart" with "Wedding Bells Will Soon
Be Ringin'." . . . same pubbery. Laurel Music. ... • Jean V. Grom-
bach, transcription exec., has written a tome. "The Saga of Sock,"
which is being published by A. S. Barnes and will be nationally released
next month. . . . Jack Dempsey says it's the greatest book on prize
fighting he's ever read. ... • The Charles Pauls (he's composer and
musical director of "Mr. & Mrs. North" and "Martin Kane, Private Eye.")
are infanticipating. ... • Ben Bloom Music has a beautiful waltz
in "Come With Me," penned by George Blake and Dick Liebert. . . .
• Barry Bernard, director of the Chevrolet NBTelecasts. who was
brought East from Hollywood, has been renewed for another three
years at a great increase in salary. . . . Ned, 15-year-old son of An-
nouncer Don Hancock will ride two of Don's show horses at the Na-
tional Horse Show next month.
it it it it
• • • ON AND OFF THE RECORD: — Dinah Shore's latest
Columbia effort, pairing "Dear Hearts and Gentle People" with
"Speak A Word of Love," is labeled 'Deejay Special' in our book.
. . . Harry Zimmerman Ork and Chorus back up strongly. . . .
• Tower Records comes thru with a surprise click (remember
"How Soon?") in Teddy Phillips' slick platter of "Charley My
Boy" flipped with "Are You Kissin' Someone Else?" . . . both
sides feature fine warbling by Lynn Hoyt and the Phillipaires
supported by clean-cut rhythm by the band. ... • Two-Ton
Baker, whose Mercury platter of "I'm A Lonely Little Petunia,"
is a steady seller, will cut "If I Had A Million Dollars" for Mer-
cury next week. . . . ditty is headed for the top. ... • Tom
Shanahan, Disk Jockey at WEMP, Milwaukee, spending two
weeks in town. ... • Gene Autry, whose Columbia platter of
"Rudolph The Red-iNosed Reindeer," is making a lot of noise,
has a live 'Reindeer' prancing around at the Rodeo while he
warbles the Johnny Marks ditty. ... • Russ Carlyle will wax
two originals, "Isle Beyond The Sea" and "Sing Alumma Lay"
for Coral today. . . . Russ cleffed both words and music to both.
Thursday, October 20, 194J
PLUG TUIIES
THE MEADOWS OF HEAVEN
LAUREL MUSIC CO.
1619 Broadway New York City
SOME DAY
(You'll Want Me To Want You)
DUCHESS MUSIC CORPORATION
Making Our Debut With A HitI
"A NEW SHADE OF BLUES"
MAYPOLE MUSIC CO.
22 P. 67th St. New York City
Phone: REgent 7-4477
I WISH I KNEW
Should step right out in front —
Just recorded tor RCA-VICTOR
by DOLPH HEWITT
ADAMS, VEE & ABBOTT, Inc.
216 S. Wabash Ave. Chicago 4, III.
My Heart Goes With You
by Thomas G. Meehon
— ♦ ♦ —
JAMES MUSIC, Inc.
1650 Broadway Room 709 N. Y. C.
Brand New Novelty!
"If I Had A
Million Dollars''
(I Would Give It All to You)
TONY PASTOR'S
Sensational COLUMBIA Record
#38577
RYTVOC, Inc.
1585 Broadway New York 19, N. Y.
J Section of RADIO DAILY. Thursday, October 20, 1949 — TELEVISION DAILY is fully protected by register and copyright
COLOR-TV CONVERTERS ATTACKED
TELE TOPICS
HROM A PRODUCTION VIEWPOINT,
' the initial simulcast of "Band of Amer-
ica" on NBC Monday nite was a slick job
on all counts. Writer-supervisor Hal James
and director Herb Swope, Jr., gave the
show just about as much visual appeal as
is possible within the restrictions of AM
duplication and a half-hour of band music.
But the result was like seeing a fine suit
of clothes on a scarecrow; the dressing
is fine, but there's not much underneath.
And no matter how many gimmicks are
employed, there is very little visual appeal
inherent in a 48-piece band. Gimmicks
seen this week included a brief film clip of
cadets marching as the band played the
West Point March, heavy use of super-
impositions and the appearance, at the
end, of five drum majorettes. Most inter-
esting bit visually was a turn on eight
differently - tuned drums by Chauncey
Morehouse, aided considerably by an ele-
vated camera angle. Music, conducted by
Paul Lavalle, is probably the best band
stuff on the air, although personally, we
preferred Lavalle s work with a woodwind
octette on the fondly remembered "Basin
Street" airer. . . . Film commercials for
Cities Service were of high caliber. Agency
is Ellington.
•
ANY MOONS HAVE PASSED since
' ▼ * last we laughed as hard at anything
on TV as we did Tuesday nite when Dean
Martin and Jerry Lewis guested on the
Berle show. Dean and Jerry are just about
the best comedy team in the business
these days and we'd like to see much
more of them. NBC made a big mistake
in placing them on radio, where they laid
a bomb, instead of TV, where they are
no less than sensational. . . . John Nasht
has returned from Europe with a film of
a Parisian revue which he is auditioning
today for one of the webs. Program can
be done film or live, he says, with Air
France flying acts back and forth if latter
method is chosen. . . . Transfilm has been
signed by Consolidated Edison for a series
of ten one-minute films for use on the
WPIX newsreel. . . . Eugen Sharin, Am-
bassador Films prexy, back from a three-
month trip abroad where he did a series
of shorts in Salzburg and Vienna.
•
TV -PROGRAMS, INC., holding open
' house at Squadron A armory tonite to
kick-off its indoor polo season. . . . Frank
Wiener has been named division supervisor
for the Theater Wing's radio-tele classes.
He'll also assist Carl Beier, AM-TV chief.
. . . WATV has snared TV rights to the 19
home basketball games of Seton Hall Col-
lege. . . . The rich voice doing the Buick
commercials on the O&J show belongs to
Ralph Paul, one of the busier spielers
around town. . . . INS Projectall is being
installed at KNBH, Los Angeles, third NBC
outlet to order the device.
To Show Use Of Video
As Public Health Aid
Uses of video in public health ed-
ucation will be demonstrated for
more than 5,000 public health and
medical leaders attending the an-
nual convention of the American
Public Health Association in New
York Oct. 26.
Sterling Fisher, NBC public af-
fairs and education manager, will
emcee the session which will show
a recording of an NBC variety pro-
gram utilizing techniques of drama,
puppetry, cartoon and song to get
across the message.
With Irving Caesar as emcee,
other talent in the program includes
Shirley Dinsdale, Michael Arm-
strong, 15-year-old cartoonist, and a
dramatic group from American
Theater Wing.
Dramatic portion of this program
is titled "The Man Who Cares," a
one-act play produced in coopera-
tion with the New York City Cancer
Committee.
Other NBC recordings will in-
clude a special film featuring "How-
dy Doody"; and "Isotopes in the
Service of Human Health."
WFIL-TV Names Driscoll
Philadelphia — William C. Driscoll,
veteran newsman with more than 20
years in the field, has been named
director of the WFIL-TV newsreel
and manager of film productions.
Sponsored by RCA Victor, the news-
reel has been on the air since the
station began programming two
years ago.
UN Coverage
Ceremonies in connection with
the laying of the cornerstone for
the permanent United Nations
headquarters in New York will
be scanned by a four-network
pool Oct. 24, 12-1 p.m., EST. Par-
ticipants will include President
Truman, Carlos Romulo, presi-
dent of the General Assembly,
Secretary - Genera! Trygve Lie,
Gov. Thomas E. Dewey and
Mayor William O'Dwyer, of
New York.
Murphy To Head
Crosley TV Operation
Cincinnati — John T. Murphy, man-
ager of WLW-D, Dayton, has been
appointed director of tele operations
of the Crosley Broadcasting Corp.,
it was announced yesterday by R.
E. Dunville, vice-president and gen-
eral manager.
H. P. Lasker, sales manager of
WLW-D, becomes general manager
of that station, and program director
Donovan Faust becomes assistant
manager, retaining his program
duties.
In his new post. Murphy, who has
been WLW-D manager since early
this year, will have general super-
vision' of the firm's outlets in Cin-
cinnati and Columbus as well as
Dayton.
Murphy, who is 36, broke into ra-
dio 18 years ago as an NBC page in
New York and moved up through
the web's commercial traffic and
station relations departments.
4-A's Board Meeting To Vote
On TV Authority Formation
International board of Associated
Actors and Artistes of America will
meet Oct. 26 at the Hotel Astor to
vote on a motion to authorize organ-
ization of Television Authority,
Paul Dullzell, president of the
board, announced yesterday.
Five Unions In Favor
With five eastern talent unions —
Actors Equity, Chorus Equity,
AGVA, AGMA, and AFRA— in fa-
vor of TVA and the two western
members of the 4-A — Screen Actors
Guild and Screen Extras Guild —
opposed to the plan, the question of
jurisdiction over TV performers in
various branches of the entertain-
ment industry will be left in abey-
ance until a proposed mediation of
all issues is completed.
The mediation proposal, which
also will come up at Wednesday's
meeting, is that the five unions in
TVA on the one hand, and the
Screen Guilds on the other, should
submit all matters in issues between
them to an impartial mediator.
The upcoming meeting also will
probably consider a proposal that
mass meetings of all members of the
4-A in specified cities be held for
Cull discussion of all issues involved
in the video controversy.
Voting by the International Board
is based on each union having one
vote for every 300 paid-up members.
They're Unsightly
And Maheshift,
Says Sleeper
Washington Bureau of R'ADJO DAILY
Washington — The FCC yesterday
heard an all-out attack on conver-
ters for color TV from Dr. George
Sleeper, inventor of the color tele-
vision system of Color Television,
Inc. Spurning converters as "make-
shift," Sleeper said CTI is working
on three designs for a direct-view
tube capable of bringing in black
and white or color interchangeably
— and for the first time he hinted
that his firm might be able to dem-
onstrate such a tube before the FCC
next month in San Francisco.
Sleeper admitted ruefully that he
has not yet seen pictures broadcast
and received on CTI equipment ex-
cept in the laboratory.
Questioned By lones
Commissioner Robert F. Jones
pressed Sleeper on the reasons for
CTI's failure to bring equipment to
Washington for demonstration, but
Sleeper could not be shaken from
his insistence that the equipment
might not survive a cross-country
trip. It is old and battered, and bare-
ly held together in San Francisco,
he said, adding that it had taken 200
men to set up the RCA demonstra-
tion here last month.
Converters won't sell, and factor-
ies won't make them, Sleeper said.
He referred to FM converters to
prove his point, and added that he
does not believe converters to permit
present TV sets to bring in UHF
channels will sell. Conversion to
bring in the CTI color system would
be costly, he said, and in addition
converters of the nature of that pro-
vided for CBS color would mar the
appearance of receivers as items of
handsome furniture. The public
would not buy whirling discs to
destroy the lines of their handsome
TV cabinets, he said.
On the other hand, he estimated
that projection sets made to CTI
specifications need cost little more
than black and white projection sets
today. For conversion to the present
CTI-type projection color the cost
would be about $200, he estimated.
With a single direct-view three-
color tube such as CTI. RCA and Dr.
Charles Willard Geer are now work-
ing on, conversion might cost only
$75, he said, but he still would not
look for wide sales.
WOR-TV Names Herud
Eric Herud. WOR radio engineer
for the past 15 years, has been ap-
pointed theater manager for WOR-
TV.
RADIO DAILY:
Thursday, October 20, 1949
N€UI BUSINESS
WCBS, New York: Lamont, Cor-
liss & Company for Nestles "Quick,"
has purchased two participations
per week on Wednesday and Satur-
day in the Margaret Arlen program
for 13 weeks beginning Oct. 26
through Cecil & Presbrey. Vick
Chemical Company, through Morse
International, also contracted for
Margaret Arlen announcements,
Tuesday, Thursday and Saturday for
13 weeks. Interwoven Stocking Co.,
through United Advertising, signed
for three weekly participations,
Monday, Wednesday and Friday in
the Jack Sterling program, fior a
13-week period.
Crosley Corporation (Shelvador
Division), bought three participa-
tions. Monday, Wednesday and Fri-
day, in the Jack Sterling program
for three weeks, through Benton
& Bowles. Brown & Williamson To-
bacco Corp.. for Kool Cigarettes,
also purchased Monday, Wednesday
and Friday participations for a 13-
week period in the Jack Sterling
program through Ted Balis, Inc.
Procter & Gamble for Duz, pur-
chased nighttime station breaks.
Monday, Wednesday, Friday and
Sunday for five weeks, through
Compton Agency. Daytime station
breaks, three per day on weekdays
and one on Saturdays, pucchased by
S.O.S. Corrjpany for Scouring Pads,
the business being placed through
McCann-Erickson, Inc.
WWRL, Woodside: River Brand
Rice Mills, Inc., through Donahue &
Coe, New York, has purchased two
spot announcements daily for an in-
definite period in behalf of "Caro-
lina Rice.*'
J. Strickland & Co., through Getz
Grenshaw Adv. Agency, Memphis,
has purchased two spot announce-
ments daily for one year on "The
Afternoon Swing Session" in behalf
of Royal Crown Hair Pomade. Quaker
Oats Co.. through Ruthrauff and
Ryan, Chicago, has purchased three
15-minute periods weekly for an in-
definite period beginning Nov. 7.
Program was the "Afternoon Swing
Session" featuring Phil Gordon.
Product involved is "Aunt Jemima's
Self-Raising Flour."
WGN, Chicago: Peter Paul, Inc.,
Naugatuck, Conn., has renewed the
sponsorship of "Robert Hurleigh and
the News," 8 to 8: 15 Monday, Wed-
nesday, and Friday, for 52 weeks.
The Peter Paul, Inc. agency is Platt-
Forbes, Inc., New York. Seek and
Kade, Inc., New York, for "Pertus-
sin," will sponsor three weekly an-
nouncements in the "Virginia Dale"
program, 9:30 to 9:35 a.m., Monday
through Friday. Erwin, Wasey, &
Company, New York, handles the
account. The Kellogg Company,
Battle Creek, Mich., for "Pep," will
sponsor three weekly one-minute
announcements for 52 weeks. The
advertising account is handled by
Kenyon & Eckhardt Company, New
York.
Political Parties Buy Time
For Fall Elections In East
(Continued
"free and equal" political time avail-
able to all parties on non-commer-
cial basis, virtually all other local
stations are selling time for hard
cash, during peak listening periods,
to all legally-constituted parties. The
elections involve city, state, and
Senatorial posts in New York, and
the gubernatorial chair in New Jer-
sey.
Radio-wise, the various commit-
tees for the election of Herbert
Lehman, the Democratic Senatorial
candidate, and Sen. John Foster
Dulles. GOP candidate, were more
active than the others, since the Sen-
atorial contest promises to be the
closest. Among the candidates mak-
ing use of television is Oren Root,
running for the borough presidency
of Manhattan, who is appearing over
WNBT in a weekly 15-minute panel
discussion series, sponsored by the
Republican-Fusion Party.
Here is a station-by-station run-
down of paid political broadcasts, in-
cluding recent, current, and future
programs:
WMCA: To the Wine, Liquor and
Distillery Workers Union, two
quarter-hours; the ILGWU, two
quarter-hours; the Transport Work-
ers Union, one quarter-hour; the
American Labor Party Municipal
Campaign 'Committee for Marcan-
tonio for Mayor, seven quarter-
hours, 24 30-second spots; the ALP
Citizens Committee for Marcan-
tonio, 25 quarter-hours, one half-
hour; Coordinating Committee 'of
Independent Democrats for Leh-
man, 12 half-minute spots; Inde-
pendent Citizens Committee for
Lehman, 12 quarter-hours; Repub-
lican State Committee, four quarter-
hours; Oren Root, Jr., Dinner Com-
mittee, one quarter-hour; N. Y.
Council ALP for Ewart Guiner, five
quarter-hours; Brooklyn Citizens
Committee for Abe Starke, 11 quar-
ter-hours, 45 one - minute spots;
Committee of Neighbors for New-
bold Morris, 20 five-minute spots;
Citizens Committee for Morris, one
half-hour, 26 quarter-hours; Har-
lem Communist Election Campaign
Committee, one quarter-hour. 19
10-minute spots, 45 half -minute
spots; Social Labor Party of Ameri-
ca, three quarter-hours; Fair Deal
Democrats, 48 half-minute spots;
Ind. Citizens Committee for Robt.
Wagner, Jr., 12 half-minute spots;
Ind. Citizens Committee for O'Dwy-
er et al, 13 one-minute, 19 half-
minute spots; Joint Labor Commit-
tee for O'Dwyer, nine half-minute
spots, 10 quarter-hours; N. Y. State
Rep. Committee for Dulles, 15 one-
minute spots.
WQXR: To the Independent Citi-
zens Committee for Lehman, six
quarter-hours; to the Women's Divi-
sion of the Citizens Committee for
Lehman, five quarter-hours; to the
Campaign Committee for Morris,
Uviller & Deserio, ten quarter-hours;
from Page 1)
to the Republican State Committee
for Dulles, three quarter-hours; to
the Joint Labor Committee for the
Re-election of O'Dwyer, Joseph,
and Impellitieri, three quarter-
hours.
WCBS: The Citizens' Committee
for Lehman has bought a total of
ten 15-minute periods. The New
York State Republican Committee
for Dulles has bought six fifteen-
minute periods, and two half-
hours. Broadcasts for both Dulles
and Lehman will be carried on a
state-wide CBS network, as well as
WCBS. The Independent Citizens'
Committee for the re-election of
Mayor O'Dwyer has bought one
half-hour and one 15-minute pro-
gram, plus a schedule of rotating
station breaks heard last week.
WMGM: Five 15-minute periods
and one half-hour to the Committee
for John Lundy for Queens Borough
President; one half-hour to the
Kings County Democratic Commit-
tee for Lehman, Cashmore, and
O'Dwyer; one half-hour to the In-
dependent Citizens' Committee for
O'Dwyer; 15-minutes for Oren Root;
nine 15-minute periods to the United
Labor Committee for O'Dwyer, Im-
pelliteri, and Joseph; spot campaigns
for the various candidates.
WBNX: (English and foreign-lan-
guage) A total of 51 spots, in Eng-
lish, for O'Dwyer; for Dulles, five
15-minute periods in German, three
five-minute periods in French, three
in Italian, 12 spots in German, one
in French, and 12 in Italian.
WOR: Four 15-minute periods to
the New York AFL for Lehman;
three 15-minute periods to the New
York Liberal Party for Newbold
Morris; three quarter-hours to the
N. Y. GOP Committee for Dulles;
three quarter-hours to the New Jer-
sey State GOP for the re-election of
Gov. Driscoll.
WNBC: Nine quarter-hours to the
Campaign Committee for Morris,
Uviller & DeSirio; two quarter-
hours for Robert Wagner Jr.; one
quarter-hour to the N. Y. Liberal
Party for Morris and Lehman; one
quarter-hour to the Independent
Citizens' Committee.
WJZ-ABC: To various GOP or-
ganizations, a total of 19 broadcasts
aggregating five hours on a New
York state network; to the Demo-
crats, one 15-minute broadcast on
the state-wide web; on WJZ only,
eight broadcasts totaling 65 minutes
for Democratic candidates, nine
broadcasts totaling 150 minutes for
the American Labor Party, ten
broadcasts totaling 175 minutes for
the Independent Citizens' Committee,
13 broadcasts totaling 195 minutes
for the Liberty Party, and two
broadcasts totaling 45 minutes for
the Joint Labor Committee; over
W.IZ-TV, one 15-minute telecast on
behalf of Liberal Party candidates.
C0AST-T0- COAST
O/go Naranjo Joins WCOP
Boston, Mass. — Olga Naranjo has
joined the staff of station WCOP as
secretary to promotion manager
John Wilkoff. She formerly was
employed at WEEI, local CBS outlet.
Phone Conversation Broadcast
Houston, Tex. — Major Oscar Hol-
combe attending the International
Conference of Mayors at Geneva,
Switzerland, telephoned the first of
a series of reports to Bob Gray,
news editor of KXYZ. The entire
conversation between Gray and
the Mayor was rebroadcast later in
the evening.
Join KOAC Staff
Corvallis, Ore. — KOAC announced
recently the addition of two new
staff members, Elizabeth Dotson,
formerly with the State Library,
Salem, as director of the Oregon
School of the Air; and Donald S.
Somerville, formerly director of ra-
dio at the University of Wyoming,
as School Specialist in Radio. Both
of the new staff members participate
in educational features of the sta-
tion which are part of its school
broadcast service.
Brown Celebrates Anniversary
Hartford, Conn. — Carlton Brown,
transmitter engineer at WDRC-FM
is observing his tenth anniversary
with the station during October.
Brown joined the FM outlet in 1939,
and has his headquarters at the
Meriden Mountain transmitter of the
station.
New Addition To WMTR
Morristown, N. J.— WMTR an-
nounced this week the addition of
Charles S. Herman as full-time con-
tinuity writer. Herman, a resident
of Elizabeth, is a 1949 graduate of
Rutgers University. His previous ex-
perience has been with a large
Newark advertising agency and with
the magazine. "Television World."
Program For Women On KOAC
Corvallis, Ore.— KOAC, education-
al broadcasting service, announced
the new series of programs "Especi-
ally For Women" directed by Lee
Stringfellow Nelson, in charge of
women's programs for the state sta-
tion. The new schedule began last
week, and features twice-daily pro-
grams in co-operation with the
School of Home Economics at Ore-
gon State College and the Agricul-
tural Extension Service, as well as
daily features in co-operation with
women's organizations.
WNJR Broadcasting Games
Newark, N. J. — Harry Goodwin,
general manager, announced that
WNJR will broadcast play-by-play
descriptions of all the home basket-
ball games of Seton Hall College,
South Orange. The first game will be
aired December 5th with Harry
Nash and Bill Moore handling the
broadcasting.
The National Daily Newspaper of Commercial Radio and Television
VOL. 49. NO. 14 NEW YORK. FRIDAY, OCTOBER 21, 1949 TEN CENTS
INT'L TELE-FILM NETWORK PROPOSED
Aimed At Promoting Good-will, Easing
Shortage Of Dollars Abroad, And
Offering Low -Priced Shows
BMB Sets Dec. Date
For Study Number 2
The Broadcast Measurement Bur-
eau's Study No. 2 is nearing com-
pletion and, it is hoped, will be
ready for release on Dec. 1, Ken
Baker, acting BMB president, said
yesterday.
Baker conceded that the coverage
figures it contains are based on
samplings taken last March and will
therefore be somewhat dated upon
release. The time lag in the present
study method has provoked consid-
erable criticism from subscribers, he
said. But, he went on, the figures
will nonetheless be considerably
more valuable than those in the 1946
study, for which the BMB still gets
requests.
Columbia Records Plans
Wide Promotion For Fall
Columbia Records will launch one
of the biggest promotion campaigns
in its history this fall, Paul E.
Southard, vice-president in charge
of merchandising, said yesterday.
Plans include advertising spreads
in 19 national magazines, window
displays, pennant streamers, post-
ers, and direct mail. Appropriate tie-
ins have been arranged for the
Christmas shopping season.
45 RPMs Here To Stay,
RCA Says, Citing Sales
Rumors that RCA Victor will
abandon its 45 rpm record system
were emphatically denied yesterday
by Frank M. Folsom, president of
RCA.
Attributing such rumors to those
with "an axe to grind," Folsom de-
clared: "By no means will the '45'
(Continued on Page 2)
Dixieland Disker
New Orleans — Oscar "Papa"
Celestin. 64-year-old musician
whose career dates back to the
neolithic Dixieland period, has
been signed for a weekly disk-
jockey show on WDSU, Saturday.
12-1 p.m. For many years Papa
and his all-Negro combo held
forth on Basin Street, famous in
song and story as an incubator
of the blues.
Inside Information
Was His Specialty
Parchman. Miss. — Listeners to
a certain local station are here-
by notified of a suspension of
service, until further notice. The
station's one-man staff. William
F. Moody, will be too preoccu-
pied for the next few years to
devote any time to broadcasting.
He's serving a 50-year-sentence
in Mississippi State Prison for
armed robbery. To while away
the time. Moody built three trans-
mitters, and for the last four
years has been broadcasting in-
formation intended for his wife,
who has been working for a
pardon. Five FCC engineers, who
did not find it entertaining, spent
three weeks scouring the state
with mobile units and finally
traced the broadcasts to their
source. Said Moody: "That's Free-
dom of Speech for you!"
Pool Arrangements
Ready For U. N. Day
The official laying of the corner-
stone of the new UN building on
New York's East Side, Oct. 24, will
be televised by almost all stations
connected by cable with New York
under a pool arrangement to be
handled by CBS and will be broad-
cast via pooled facilities of the UN
by the four major networks and un-
affiliated stations throughout the
country.
CBS-TV will have three cameras
on hand to cover the hour-long pro-
ceedings, 12-1 p.m., EST. Douglas |
(Continued on Page 2)
Chicago — Commercial radio sta-
tions throughout the country will in-
directly be contributing to a nation-
wide musical appreciation program
through funds to be allocated by
the American Federation of Musi-
cians from the union's transcription
and recording royalty fund, it was
revealed at the School Broadcast
Conference which wound up its
three-day session at the Sherman
Hotel here last night. If the Chicago
Heavy Registration
For NAB Meeting
Over 100 broadcasters have regis-
tered for the Third district NAB
meeting which will be held at the
Skytop Lodge, Skytop, Pa., on next
Wednesday and Thursday, George
D. Coleman, general manager of
WGB1, Scranton, Pa., district chair-
man, announced yesterday.
NAB speakers who will partici-
pate in the meeting will be Justin
Miller, president; Kenneth Baker,
(Continued on Page 6)
Clipp Sees TV Income
Topping AM Gross By '51
Philadelphia — Roger W. Clipp,
general manager of the Philadelphia
Inquirer stations, WFIL and WFTL-
TV, has predicted that the video
station's gross income will exceed
that of the AM station "within the
next year or 18 months."
"By that time," he said, "television
(Continued on Page 4)
Ask Action Against Cuba
And Mexico Re NARBA
Washington Bureau of RADIO DAILY
Washington — President Truman
and the State Department have been
asked, in a resolution pi-opounded
at a meeting of District 4, NAB, to
(Continued on Page 2)
plan, which is already going into ef-
fect, becomes national, several hun-
dred thousand dollars and perhaps
even as high as a million dollars
may be allocated from the union's
royalty fund for educational purpo-
ses.
In Chicago, alone, fifty thousand
dollars is being allocated to the pub-
lic school system to foster love for
music among children. Seventy-five
(Continued on Page 3)
An international television film
network that would (1) help pro-
mote good will and understanding
among the various nations in the
Western Hemisphere and Europe,
(2) help ease the severe dollar short-
age in Marshall Plan countries, and
(3) provide TV stations with quality
film programming at reasonable cost
was envisioned yesterday at a
luncheon meeting of the Radio Ex-
ecutives Club of New York at the
Hotel Roosevelt.
Participants in the discussion,
which was titled, "Television's Fifth
Network," were Norman Oorwin,
(Continued on Page 6)
RCA Asks FCC Defer
Tests Of Color-Tele
Washington Bureau of RADIO DAILY
Washington — RCA yesterday
asked the FCC to delay for two
months the scheduled comparative
demonstration of competing color
TV systems and DuMont black-and-
white television. Need for additional
field testing, possibility that the
awaited single tube for direct view
black-and-white and color might be
(Continued on Page 7)
Merger Of Technicians
Unions Now In Prospect
The recently-authorized affiliation
committee of NABET tentatively has
scheduled a meeting on Nov. 7 with
a similar committee of the IBEW,
one of three unions which have in-
(Continued on Page 2)
Merger?
Washington — Top officials of
the National Association of Broad-
casters and the Frequency Modu-
lation Assn. met at dinner here
last night and discussed the
matter of absorption of FMA into
the NAB. The conference was
held at the Statler Hotel, here,
and still was in progress at press
time. Announcement of decision
Is expected some time today.
Chicago Music-Appreciation
Being Underwritten By AFM
2
RADIO
DAILY
Friday, October 21, 1949
Vol. 49. No. 14 Friday, Oct. 21, 1949 10 Cts.
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays, Sundays
and Holfdays at 1501 Broadway, New York,
(18), N. Y.. by Radio Daily Corp., J. W.
Alicoate, President. and Publisher ; Donald M'
Mersereau, Treasurer, and General Manager;
Marvin Kirsch. Vice-President; Che&er B.
Bahn, Vice-President; Charles A. Alicojjte,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily,
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337, 7-6338.
Ctble address : Radaily, New York.
WEST COAST OFFICES
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older, Chief 6417 Dahlonesa Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
"nder the act of March 3, 1879.
FINANCIAL
_ (October 20) =
NEW YORK STOCK EXCHANGE
Net
ABC
Admiral Corp. . . .
Am. Tel. & Tel.
CBS A
CBS B
Philco
RCA Common
RCA 1st pfd
Stewart-Warner . .
Westinghouse
Westinghouse pfd.
Zenith Radio ...
NEW YORK
Hazeltine Corp. . . .
Nat. Union Radio
High
8%
28 '/4
144'/2
23%
23 '/4
303/4
U1/4
713/4
125/g
28%
99
295/8
CURB
143/4
3
Low Close Chg
8 1/4 8 1/4 — S/8
273/4 28i/8 _ '
I441/4 1443/g —
23 23 —
22% 231/4 +
30 301/4 —
12% 13 —
71 1/2 71 1/2 —
121/2 125/8 _
285/g 28% ..
99 99
291/4 29l/4 _ y4
EXCHANGE
14 14 — 1/4
3 3
OVER THE COUNTER
Bid Asked
DuMont Lab 143/8 153/8
Stromberg-Carlson I21/2 1 33^
U. S. Television % S/a
WCAO (Baltimore) 16
WJR (Detroit) 7% 8I/4
Kiernan Anniversary
To Be Feted By ABC
ABC news commentator Walter
Kiernan's 25th anniversary as a
newspaperman and his sixth as a
radio newsman will be feted in a
special broadcast to originate from
the Emerald Room of Cavanagh's in
New York City, today, 6: 15 p.m.,
EST, over the ABC network.
The entire talent roster of WJZ,
the web's New York outlet, will be
on hand to honor Kiernan. Allan
Prescott, the station's night life re-
porter, will act as emcee. Presenta-
tions on behalf of the station, will
be made by Phil Alampi, farm news
editor, Ed & Pegeen Fitzgerald, Herb
Sheldon, Nancy Craig, Patt Barnes,
Joe Basel and Symphony Sid.
Merger Of Technicians
Unions Now In Prospect
(Continued from Page 1)
dicated an interest to affiliate with
the NABET.
The National Council of the Na-
tional Assn. of Broadcast Engineers
and Technicians, which set up the
affiliation committee at its meeting
last week, also authorized an affilia-
tion vote by the membership pend-
ing the outcome of the committee's
meetings with the three unions. The
three unions under consideration for
affiliation are: the Communication
Workers of America, the Interna-
tional Brotherhood of Electrical
Workers and International Alliance
of Theatrical Stage Employees.
The NABET national council held
its election of officers in the course
of the week-long meeting. John R.
McDonnell will continue in his
three-year term of office as president
and member of the executive board.
Ed Lynch of Rochester was re-elec-
ted vice-president and member of
the executive board. Also elected to
the executive board were: Paul E.
Anderson of Washington, Richard T.
Parks of San Francisco, and Ed
Stolzenberger of New York.
Appointed to the NABET affilia-
tion committee were: James H.
Brown of Hollywood, chairman;
George M a h e r of Chicago: Ed
Lynch; J. Willard Dean of Raleigh,
and Ed Stolzenberger.
Also on NABET's agenda for de-
cision within the next few weeks is
the consolidation of the organiza-
tion's New York chapters, which, if
effected, will bring 700 members
within a single New York local. The
consolidation committee is composed
of DeWitt C. Shultis of New York,
and Ed Stolzenberger.
Ask Action Against Cuba
And Mexico Re NARBA
(Continued from Page 1)
impose "sanctions" on Cuba and
Mexico in the event that those two
nations do not live up to the provi-
sions of NARBA in affording pro-
tection to the wave lengths of the
United States stations.
The resolution suggested that this
country take action in connection
with cane sugar imports and pass-
port regulations to bring pressure
to bear upon the governments of
Cuba and Mexico in order that the
present technical setup be not seri-
ously disturbed.
Smith Rejoins WOAI
San Antonio, Tex. — Melissa Smith
has rejoined the staff of WOAI as
singing star and will also be fea-
tured on WOAI-TV when it takes to
the air on Nov. 6. Melissa has been
featured with Horace Heidt and his
band after joining him in Fort
Worth after singing on his radio
show.
Wedding Bells
Walt Framer, writer of "Strike It
Rich," will be married Sunday to
Evelyn Schmerzler, non professional.
Pool Arrangements
Ready For U. N. Day
(Continued from Page 1)
Edwards and Ned Kalmar will
handle the video commentaries.
President Truman, UN Secretary-
General Trygve Lie, Ambassador
Warren Austin, UN Assembly Presi-
dent Carlos R o m u 1 o , Governor
Dewey and Mayor O'Dwyer will
participate in the cornerstone-laying
ceremonies.
"Live" radio coverage has been
scheduled by both ABC and NBC.
12:30-1 p.m., EST, featuring the
speeches of the Chief Executive and
the United Nation's Secretary Gen-
eral. MBS will broadcast, via re-
cording, the half-hour program at
2:30 p.m., EST. CBS will air its re-
cording at 4 p.m., EST. Each net-
work will have its own corps of an-
nouncers at hand.
The four networks will record
portions of the ceremonies for re-
broadcast on regular news shows.
The UN expects to send abbreviated
kinescope recordings overseas.
CBC Board Of Governors
Okays 2 New Stations
Winnipeg— The CBC board of gov-
ernors has approved applications for
new private radio stations at'Thet-
ford Mines, Quebec, and Victoria,
B. C. The board denied two separate
requests for establishment of new
stations at Saskatoon and deferred
a request for authority to construct
a new station at St. Johns, New-
foundland.
Application for the station at
Thetford Mines has been made by
La Compagnie de Radio-Diffusion de
Thetford. The board deferred a re-
quest by VOCM of St. John's for a
power increase to 1,000 watts from
250. It also denied a request from
VOAR of St. John's for permission
to increase its power to 1,000 watts
from 100.
Full Grid Schedules
Sold By WROV, Roanoke
Roanoke, Va. — WROV has signed
contracts with two local sponsors
for broadcasts of the full grid sched-
ules of Virginia Tech and Jefferson
High School.
Virginia Chevrolet Dealers will
air the Tech games on Saturday af-
ternoons. Jennings-Sheperd Sport-
ing Goods and Salem Bowling Cen-
ter will sponsor the Jefferson games.
Coleman Austin does the play-by-
play accounts, with Lee Garrett fill-
ing in on color. Gordon Phillips,
WROV's assistant manager, produ-
ces.
45 RPMs Here To Stay,
RCA Says, Citing Sales
(Continued from Page 1)
be abandoned. It is here to stay."
Sales have increased 260 per cent
within the past 60 days, he added,
and RCA Victor's facilities are un-
able to keep pace with the demand
for 45 rpm records and players.
Mother's
Little Helper
This pretty little fawn seems to
have lost its mother. So the
friendly dog helps out with the
all-important bottle of milk.
Some advertising campaigns in
tough competitive markets need
a little help these days, too. In
Baltimore the answer is easy.
You just buy W-I-T-H, the BIG
independent with the BIG audi-
ence.
This will really be a help to
your sales effort. For W-I-T-H
provides you with more listeners-
per-dollar than any other station
in town. That means you get
BIG results from a LITTLE bit
of money on W-I-T-H.
So don't put it off another day.
If you're not already using
W-I-T-H, call in your Headley-
Reed man and get the whole story
right away.
Baltimore 3, Maryland
TOM TINSLCY, President
Represented by Headley-Reed
Friday, October 21, 1949
RADIO DAILY:
new Business
WEWS, Cleveland: Standard
BrewingCompany — Wrestling, (DM-
CHI) once weekly, Saturday nights,
ten minutes after end of hockey
game. Agency: Gerst Advertising.
Pepsi-Cola — Renewal of one-minute
spots, five days a week, Mondays
through Fridays, on "Dinner Plat-
ter," for 13 weeks. Direct contact.
Clark Candy Bar — One-minute spots,
Mondays, Tuesdays, Thursdays, and
Fridays from November 14, 1949
through February 10, 1950. (film
spots.) Agency: Batten, Barton,
Durstine & Osborn. Airwick — 20-
second spots, one time weekly on
Thursdays. Begins October 27; 26
weeks. Agency: William H. Wein-
traub, New York.
Penny-Wise Plastics — 2-time par-
ticipation on "Distaff." Direct con-
tact. Transvision, Inc. — Participa-
tion, five days a week, Mondays
through Fridays, on "Dinner Plat-
ter." Direct contact. O'Keefe's Ale —
"Mr. O.K. Weatherman" — six times
weekly, Mondays through Saturdays.
13 weeks, beginning October 31
through January 28, 1950. Agency:
Armand Weill, Buffalo. Reddi-Wip
Mfgr. Co. — participating spots on
"Distaff," three times weekly, Tues-
days, Thursdays and Fridays. 13
weeks. Agency: Richard T. Brandt.
Inc.
WMCA, New York: Krasdale
Foods, in signing a 52-week renewal
of a schedule of programs and spot
announcements, will present "Wo-
man's Side Of The News" with Betty
Kay, 8:30 to 8:35 a.m., Monday
through Friday. In addition to the
news feature, Krasdale continues its
schedule of 15 spot announcements
weekly. The campaign was handled
through Green-Brodie with Dick
Brahm acting for the station in the
negotiations.
Fairmont Foods has begun a 13-
week campaign of spot announce-
ments promoting client's frozen food
products. Doyle, Dane, Bernbach,
Inc., placed this account through
Mort Fleischl, WMCA account exec-
utive. Fleischl also handled a 26-
week spot announcement campaign
for Babka Pastry Shops, through A.
W. Lewin Company. Geneva Furni-
ture Company will sponsor Larry
Curtis in a new "Musical Star Time"
session from 5:45 to 6:00 p.m., Sun-
days. Dickerman Advertising Agen-
cy arranged this series.
Whitehall Pharmacal Company
has signed a 22-week series of an-
nouncements promoting Guards
Cold Tablets. This schedule was
negotiated through The Biow Com-
pany.
Kirby Makes Debut On WAPI
Birmingham, Ala. — Jim Kirby has
made his bow on WAPI and WAFM
with the "Hayloft Jamboree," a six-
day a week program. Kirby, who
has 15 years of radio, stage, screen
and TV experience, was formerly on
some of the leading network pro-
grams and orchestras.
Chicago Music-Appreciation
Being Underwritten By AFM
(Continued from Page 1)
recitals will be given at the schools
within the next six months, accord-
ing to Petrillo's plan. A special con-
ductor will act as narrator and ex-
plain the music that will be played.
In addition to the live concerts given
by Petrillo's unemployed musicians,
the musicians are also planning to
give a series of musical appreciation
concerts over the Chicago Board of
Education's FM station, WBEZ. It is
not planned to broadcast these pro-
grams over commercial AM stations.
Frieda B. Hennock, FCC Commis-
sioner, who was to have been the
honored guest at the final day's
luncheon hosted by the NAB's 9th
District Association of Women
Broadcasters, wired her regrets that
urgent business at the FCC hearings
in Washington prevented her from
coming to Chicago for the event.
At The Drake Next Year
While no definite date has been set
for next year's confab, director
George Jennings told Radio Daily
that it is planned to have the 14th
annual School Broadcast Conference
at the Drake Hotel here in Chicago
next October.
Some 1,500 educators were present
at this year's three-day conference.
Jennings also thanked Radio Daily
for its outstanding coverage of the
conference.
Robert K. Richards, director of
public relations and publications for
the NAB made several proposals for
cementing relations even further be-
tween commercial and educational
broadcasters. Richards suggested
Nobors Will Join KTHT
As Program Director
Dallas — Bill Bennett, general man-
ager of KTHT yesterday announced
the appointment of Ted Nabors as
new program director of the
Houston MBS outlet. Nabors, for-
merly program director of KTRH,
Houston, comes to KTHT after fif-
teen years on the staff of the
Houston CBS station. According to
Bennett, Nabors will be charged
with planning and emceeing the ex-
panded program schedules currently
planned when the new studios will
go into operation.
The modern radio theater, with a
seating capacity of 300, will be used
to accent local audience participa-
tion shows with Nabors at the mike.
Nabors will also inaugurate a two-
hour participation show "Top of The
Morning" from 7:00 to 9:00 a.m.
across the board.
King Returns To Radio
San Bernardino, Calif. — Austin
King, advertising and radio man,
has joined the sales staff of KITO.
King was formerly editor of the ra-
dio trade magazine "Rim," publicity
agent for Spike Jones, Johnny Rich-
ards orchestra and other Hollywood
personalities.
that the NAB and educational
broadcasters work together in put-
ting out a guide book suggesting
how educators can get time for pub-
lic service programs and how best
to utilize that time.
Richards also proposed that some
method be devised whereby educa-
tors and commercial broadcasters
exchange personnel so both can get
a slant of each other's problems.
As an example of how the two
forces can work together, SBC di-
rector Jennings pointed to the re-
cently inaugurated "Illinois History
Series" in which 15 downstate
commercial stations who are mem-
bers of the Illinois Broadcasters As-
sociation are each producing one of
the programs in the series, and
transcribing it for use by the Chi-
cago Board of Education's station,
WBEZ.
In one of the concluding talks, Dr.
Franklin Dunham of the U. S. Office
of Education proposed the formation
of an international educational radio
organization. He said European
countries, which he visited recently,
are already in favor of forming such
an organization.
SOUTHWEST
B
USIEST man in Fort Worth radio
is probably Fred Edwards, KFJZ
staffer and former western bit
player in Hollywood. 10:15-10:45
p.m. across-the-board begins to be a
chore when added to a Tuesday thru
Friday schedule of his "Cowboy Hit
Parade," North Side Coliseum
wrestling card on Mondays and the
"Lone Star Jamboree" on Saturday
nights.
"The Old Scotchman's Score-
board," on KLIF, Dallas, with Gor-
don McLendon in the title role, is
rolling up new records for mail pull
with his latest gimmick for Park
Cities Frozen Food Company. Lis-
teners pit their skill at predicting
the outcome of Southwest Confer-
ence football games and divide game
tickets, frozen food locker space and
merchandise.
Ray Conaway, who heads the
news department at KTHT, Houston,
has just been signed by Temple
Lumber Company, on a Monday
through Friday 12:00 noon news
period tagged "The Temple Story."
Strip will feature local news and in-
terviews with local people who are
prominent in the day's news. Cona-
way has also been bought three
times a week on his 7:30 a.m. news
stint by Black-Brollier. Inc.
ALLEN
BROWN'S k
CORNER
Allen Brown is new to New York-
listeners. A folksy, natural per-
sonality he has an enviable record
in selling advertisers' products.
For complete details on ALLEN
BROWN'S CORNER call the near-
est WINS-CROSLEY sales office.
ALLEN BROWN'S
8:30-9:00 a.m. daily.
CORNER
i
r WINS ^
k 50KW NEW YORK J
i
4
RADIO DAILY
Friday. October 21, 1949
CHICAGO
By HAL TATE
JOHN McCORMICK, pilot of
WBBM's "Matinee at Midnight,"
made a recent personal appearance
at the Hudson-Ross radio stores
from 2:30 to 4:30 p.m. He is hoping
for a quick recovery from the kink
in his arm — caused by the two rigor-
ous hours of hand-shaking and auto-
graph-scribbling!
Tatham-Laird has a new time
buyer in Paul Schlesinger, formerly
sales service manager at WBBM
for the past two and a half years.
As a result of the recent Polio
Marathon broadcast over WCFL's
new all-night show emceed by
Marty Hogan, $25,000 will be turned
over to the National Foundation
for Infantile Paralysis. All "big-
name" stars in Chicago participated
in the program.
WCFL's bid for the all-night audi-
ence has been labelled "The Outer
Drive." Don McCarty, formerly af-
filiated with WBOW, Terre Haute,
Indiana, is the "traffic commissioner"
from midnight through 6:00 a.m.
Rush Hughes is dickering for a
few TV shows to originate in neigh-
boring key cities.
Congratulations to t WIND disc
jockey Eddie Hubbard on the birth
of a daughter, Laura Jacqueline. Al-
though Eddie is one of Chesterfield's
top salesmen, the occasion definitely
calls for a cigar! Mrs. Hubbard was
formerly with Mercury Records.
The number of television receiv-
ers installed and in use in the Chi-
cago area (50 mile radius) as of
August 31, 1949 is 185,275; this figure
is based on the totals reported by
manufacturers and distributors, and
was announced by the Electric As-
sociation of Chicago.
Jack Thoma, Wayne King press
agent, taking bows for the recent
article in "Time" Magazine about
the "Waltz King." And it didn't hurt
in publicizing Wayne's new TV
weekly show over NBC for Standard
Oil Co.
Clipp Sees TV Income
Topping AM Gross By '51
(Continued from Page 1)
will have taken the lead as an in-
come factor in spite of radio's con-
tinued greater circulation." He ad-
ded, however, that the amortization
of television's high costs will be
a long-term project, and that much
of the TV revenue will go toward
further video development.
WFIL-TV currently lists 101 spon-
sors; the station had a total of eight
advertisers during its first week
on the air in September, 1947. Since
that time, the station has stepped
up its program schedule from 23 V2
hours to 42 hours weekly. On Nov.
15 the evening hourly rate will be
increased from $550 to $700, and the
cost of a spot announcement from
$70 to $100. Clipp foresees a basic
evening hourly rate of $2000 for
WFIL-TV in "two or three years."
Mainly About Manhattan. . . !
• • • IT SEZ HERE: Several midwestern stations have begun
to cut down on their disc jockey staiis. . . . Mary Pickiord has rejected
a iabulous oiier to co-star with her hubby. Buddy Rogers, in a new
type of Mr. & Missus airer. . . . International Boxing Club reconsidering
its ban on TV with idea of selling telecasts for direct screening to
theaters. . . . Bob Crosby, signed as a regular on the Pet Milk show,
will shift his family east. . . . Todd Russell, meanwhile, is setting up
house in Los Angeles where he's lined up several shows. . . . Rob't
Montgomery being paged for his own comment column by one of the
syndicates. . . . Nate Blumberg, U.A. prexy, huddling with realtor
Walter Shirley on establishing Eastern U.A. studios at Mastic Acres.
L. I. . . . Fran Warren signed for the Henry Morgan show starting Nov.
4th. . . . Cathy Mastice being screen-tested by Metro. . . . Leonard
Hole, who recently resigned as director of operations at DuMont. off
for a month's vacation in Cuba and Jamaica. . . . Guy Lebow, who's
shown tremendous strides as a sportscaster lately, negotiating with
MGM for a 3-a-week sports radio quiz . . . Carl King up for the emcee
role in a video moppet show, which should be right up his alley. (Or
should we say right up King's row?) . . . Johnny Thompson sez he
knows a guy whose wife is a born radio star. Whenever he stays out
late, she starts asking him Twenty Questions.
ft ft ft ft
• • • OUR OWN PERSONAL QUIZ (with no reward for
answers) : Editorial staffers on what local sheet are being given
vacations without pay which may be the beginning of the end?
... Is Ed Kobak gonna tie up with one of the bigger radio reps?
. . . NBC going in for ad copy on laxatives? . . . Is Paul Kesten
aiding CBS in its color TV presentation?
ft ft ft ft
• • • Most touching video bit we've caught in a long while
was Bill Robinson's "adopting" of a young orphan lad who danced his
way to the voters' choice on Ted Mack's Amateur Hour the other night.
The lad, who ironically enough comes from Robinson's own home town,
had idolized Bill all his life and Mack had arranged for Bill to appear
on the show and meet him. The kid, thrilled beyond words at meeting
his idol in the flesh, broke out in tears and Robinson himself wasn't
exactly dry-eyed at the display of worship. Bill gave him some solid
advise on how to continue on his career and wound up by getting him
set with Paramount Pictures and promising him to guide him on the way.
ft ft ft ft
• • • SHORT STORY: In 1935 Robert L. Welch was pro-
ducer-director of the Kate Smith show. He hired a gal named
Dorothy Kirsten (then an opera student) to sing in the chorus.
Now Bob has hired her once more to play opposite Bing Crosby
in "Mr. Music" which he's producing for Paramount.
ft ft ft ft
• • • The Protestant Radio Commission's series. "Some One
You Know," on ABC, has drawn rave notices from the critics — rare for
a religious show. Especially appealing is Morris Mamorsky's musical
contribution to the show. Latter is making a rep for himself in radio-
religious circles because in addition to his work on this series he also
writes the music and conducts "Eternal Light."
ft ft ft ft
• • • AROUND TOWN: Roberta Quinlan moves into the
star spot on the Mohawk TV series Dec. 12th when Morton
Downey departs the show. . . . "Mr. & Mrs. North," the radio
series, is one of the better Mystery and Mrs. programs. . . .
Harvey Stone sez a lotta comics think that when color TV comes
along it'll permit blue material.
AGENCIES
ALICE ROSS, formerly in the
media departments of the Law-
rence C. Gumbinner and Franklin
Bruck advertising agencies, has
been appointed time and space buyer
for the New York office of The
Joseph Katz Company.
DON WEILL, formerly account
executive with Grant & Wadsworth,
Inc., and previously advertising and
sales promotion manager of Clairol,
Inc., has joined Benton & Bowles as
a member of The Procter & Gamble
drug division account group.
ANDERSON, DAVIS & PLATTE
announce that Jane Scriven has
joined the agency as executive in
the public relations department.
Miss Scriven, whose home was ori-
ginally in Chicago, has an extensive
home - furnishings background. In
New York she was with Macy's and
Lord & Taylor, and most recently
an associate editor of Home Furnish-
ing Trends for the J. M. Biow Co.
NORMAN KNIGHT has resigned
as eastern station relations manager
of Mutual Broadcasting System to
become vice-president in charge of
advertising of Sponsor Publications
Inc., New York. Prior to his affilia-
tion with Mutual Knight was gen-
eral manager of WAJR, Morgan-
town, West Va.
October 21
Tommy Riggs Richard Nicholls
Louis Sobol Frances Scully
lack Holden lack McElnoy
Richard F. Goggin
Joe Kaselow
October 22
Powell Clark Noel Mills
Frank Danzig Parker Fennelly
Roger De Koven Allen Stuart
Charles A. Nobles
October 23
Frederic A. Willis Ford Bond
Charlie Capps Colleen Ward
Lucy Monroe Margaret Speaks
Martha Rountree
October 24
Regina Schuebel Elinor Sherry
Russell Willis Paul Lindsay
Radie Harris Louise King
October 25
Wallace Butterworth Dan Landt
Vera Barton Fanny Brice
Richard Gordon Anne Dall
October 26
Estelle Brenner Pat Barnes
Charlie Barnet Raymond Caddell
October 27
Jack Kilmartin Bob Becker
Kathryn Cravens Jack Carson
Mignon Schrieber
* This is how Chic Young, the cartoonist, makes a first rough sketch for the famous strip.
jcmu 'Cite |)/h/PAL
Then when each panel in a strip meets his approval, he makes a careful pencil rendering as above.
JOIN THE PAYROLL SAVIN6S
PLAN AND WE'LL 6ET
FOR EVERy &3.o? IN JUST
TEN YEARS.1
After this, the pencil rendering is carefully inked in, as you see here.
STEP BY STEP. . .
that's the way it's done successfully!
A you can see, Chic Young, who draws the
popular "Blondie" comic strip, goes through
many steps to arrive at a finished cartoon.
And, cartoonist Chic Young, together with
millions of other smart Americans, will tell you
that the step- by- step method is the easiest,
surest way of doing anything worth while.
Particularly, saving money.
One of the easiest and surest ways to set
aside any worth while amount of money is to
buy United States Savings Bonds the step-by-
step method —
So set aside a regular amount week after week,
month after month, year after year. Then in 10
short years you will have a mighty nice nest egg
tucked away.
Get started now. Get your Bonds through Pay-
roll Savings or at your bank or post office.
AUTOMATIC SAVING IS SURE SAVING -U. S. SAVINGS BONDS
®
THIS SPACE CONTRIBUTED BY RADIO DAILY
RADIO DAILY:
Friday, October 21. 1949
:
Heavy Registration
For NAB Meeting
(Continued from Page 1)
director of reasearch; Ralph W.
Hardy, head of the radio division;
G. Emerson Markham, TV director
'and Charles H. Tower. Robert Rich-
ards, director of public relations,
is also expected to attend the re-
gional confab.
Allied Executives To Attend
The Third district meeting will
attract representatives from many
organizations allied with the in-
dustry. Among those expected to
attend are: Madison Amor, RCA
Recorded Program Services, New
York; J. Frank Beatty, Broadcast-
ing, Washington, D. C; Paul M.
Breining, Associated Press, Harris-
burg, Pa.; Prank Burke, Radio
Daily, New York; E. J. Fitzsimmons,
Weed & Company, New York, N. Y.;
James M. Flenniken, Sales Rep..
Capitol Records, Inc., Transcription
Division, Hollywood, Calif.; Kolin
Hager, Sesac, Inc., New York, N. Y.;
Mrs. & Mrs. Sydney Kaye, Broad-
cast Music, Inc., New York, N. Y.;
Marvin Kirsch, Radio Daily, New
York; E. B. Lyford, National Broad-
casting Co., New York, N. Y.; I. Mat-
taway, Pres., Radio Television Pub-
licity, Inc., Chicago, 111.; Robert
D. C. Meeker, Robert Meeker Asso-
ciates, Inc., New York, N. Y.; Mr.
& Mrs. John J. O'Connell, Associ-
ated Program Services, New York;
Linwood Pattee, Broadcast Music,
Inc., New York, N. Y; A. B. Sam-
brook, World Broadcasting System,
Inc., New York, N. Y.; Joseph H.
Snyder & Mrs. Snyder, Associated
Press, Philadelphia, Pa.; Pierre
Weis, Lang - Worth Feature Pro-
grams, Inc., New York, and David
R. William, Standard Radio Tran-
scriptions Services, Inc., New York.
Broadcastee Reservations Listed
The broadcaster reservations fol-
low: Leonard Kapner, W C A E ,
Pittsburgh, Pa.; Ewing S. Hawkins.
WILM, Wilmington, Del.; Mrs. Ale-
thea J. Mattorn, Manager WMAJ,
State College, Pa.; W. J. Thomas,
station manager, WCPA; W. K.
Ulerich, general manager, WOPA &
WMAJ, Clearfield, Pa.; Mr. & Mrs.
Frank R. Smith, WBVP, Inc., Beaver
Falls, Pa.; George E. Joy, WRAK,
Inc., Williamsport, Pa.; L. Waters
Milbourne, manager, WCAO, Balti-
more, Md.; Robert M. Richmond,
Asst. Mgr., WCAO, Baltimore, Md.;
Ames L. Harper, WACB, Kittanning,
Pa.; Wm. J. McKibben, WACB,
Kittanning, Pa.; A. David Potter,
Jr., WNAE. Warren, Pa.; L. W. Will-
iams, WNOW, York, Pa., H. E.
Dougherty, WNOW, York, Pa.; John
O. Border, WNOW, York, Pa.; Mur-
ray Goldsborough, WNOW, York,
Pa.; Benedict Gimbel, Jr., WIP,
Philadelphia, Pa.; Louis H. Murray,
WPAM, & WPAM-FM, Pottsville,
Pa.; Lester Etter, WLBR, Lebanon,
Pa.; Philip J. Reilly, WLBR, Leba-
non, Pa.; Julian F. Skinnell, WLBR,
Lebanon, Pa.
Also James M. Murray, KQV,
Pittsburgh, Pa.; Clifford M. Chafey,
WEEU, Reading, Pa.; K. Richard
More than a year of continuous negotiations between the TV net-
works and Ascap was climaxed this week when a five-year contract
covering TV use of Ascap music was signed in New York. Signers of
the pact were (I. to r.): Fred Ahlert, Ascap prexy; Mark Woods,
president of ABC; Lawrence Lowman, CBS vice-president, and
Charles R. Denny, executive veepee of NBC.
Creits, WEEU, Reading, Pa.; C. G.
Moss, WLTR, Bloomsburg, Pa.;
John S. Booth, WCHA, Chambers-
burg, Pa.; Mr. & Mrs. Robert R.
Eyerly, WGNR, Bloomsburg, Pa.;
Mr. & Mrs. Ed Darlington, WCNR,
Bloomsburg, Pa.; Mr. & Mrs. Joseph
M. Cleary, WESB-FM, Bradford,
Pa.; John P. Foster, WJAC, Inc.,
Johnstown, Pa.; John F. Hanssen,
WCRO, Johnstown, Pa.; Thomas G.
Tinsley, Jr., WITH, Baltimore, Md.;
Victor C. Ddehm, WAZL, Hazleton,
Pa.; Thomas Tito, WAZL, Hazleton,
Pa.; Kathryn E. Kabler, WAZL,
Hazleton, Pa.; Frank S. Blair, WSCR,
Scranton, Pa.; Judge M. J. Eagen,
WSCR, Scranton, Pa.; G. Otis Ra-
walt, WSCR Scranton, Pa.; Miss
Dolly Banks, WHAT, Philadelphia,
Pa.; & WINX, Washington, D. C;
William Banks, WHAT, Philadel-
phia, Pa., & WINX, Washington,
D. C; Mrs. M. E. Magargee, WGBI,
Scranton, Pa.; Miss Grace MacKen-
zie, WGBI, Scranton, Pa.; Mr. &
Mrs. George D. Coleman, WGBI,
Scranton, Pa.
Also Jack Nedell, WGBI, Scran-
ton, Pa.; David M. Baltimore, WBRE,
Wilkes-Barre, Pa.; Louis G. Balti-
more, WBRE, Wilkes-Barre, Pa.;
Walter J. Rothensies, WSBA, York,
Pa.; Robert R. Nelson, WARD,
Johnstown, Pa.; Joseph E. Cava-
naugh, WARD, Johnstown, Pa.;
Leroy Strine, WORK, York Pa.;
Clare Miller, WORK, York, Pa.;
Muzak To Pipe Perfumers
Music For Corday, Inc.
The Muzak Corp. has announced
plans for a nationwide promotional
tieup with Parfums Corday, Inc., the
first in a series of joint promotions.
Nub of the deal is the Corday
perfume called "Zigane," (gypsy),
around which composer Harry
Revel wrote a melody which has
been recorded for Muzak by Glenn
Osser. "Zigane" will be featured on
the night of Nov. 3 on Muzak's din-
ner music program piped into thou-
sands of restaurants and hotels in
the U. S., Canada, Mexico, Hawaii,
and Puerto Rico.
Harold Miller, WGAL & WGAL-TV,
Lancaster, Pa.; James Appell,
WGAL, Lancaster, Pa.; J. E. Math-
iot, WGAL & WGAL-TV, Lancaster,
Pa.; J. Robert Gulick, WGAL, &
WGAL-TV, Lancaster, Pa.; Walter
O. Miller, WGAL-TV, Lancaster,
Pa.; J. Gorman Walsh, WDEL &
WDEL-TV, Wilmington; Elwood C.
Anderson, WEST, Easton, Pa.; Ray-
mond. A. Gaul, WRAW, Reading;
Irvin Howett, WRAW, Reading, Pa.;
David J. Bennett, WKBO, Harris-
burg, Pa.; Mr. & Mrs. Clair R. Mc-
Collough, WGAL, & WGAL - TV,
Lancaster, Pa.; Charles R. Petrie,
WHWL, Nanticoke, Pa.; Milton
Laughlin, WHWL, Nanticoke, Pa.
Int'l Tele-Film Web
Envisioned At REC
(Continued from Page 1)
writer and head of special projects
in the United Nations radio division;
Pierre Crenesse, North American
director of the French Broadcasting
System; Thomas Flanagan, manag-
ing director, National Association
of Radio Station Representatives,
and Richard W. Hubbell, consultant
and producer.
Keynote of the discussion was set
forth by Hubbell, who read a cable
from William Moffat, managing di-
rector of Associated British-Pathe,
who said that the British film indus-
try is going ahead with plans to pro-
duce pictures expressly for U. S.,
video stations. Moffat said that
the recent devaluation of the pound
would make such production avail-
able at a lower price and would,
in turn, bring sorely needed dollars
into England.
Calls Idea "Challenging"
Corwin said that the idea of ex-
changing cultural values through
TV films is "challenging" and added
that the UN "will be glad to offer
its help" in the project.
Reporting on TV development in
Europe, Corwin said that there are
two stations in the USSR, one in
Moscow and one in southern Russia.
Number of receivers there, he said,
is estimated at 50,000.
In England, he said, there are two
stations operating and a third under
construction, with 50,000 sets in cir-
culation. France has one outlet on
the air in Paris and others on the
way in Lisle and Lyon, with re-
ceivers numbering 6,000. Stations are
under construction, he added, in
Holland and Czechoslovakia.
Crenesse said that the advanced
development of tele in this country
opens an entire new market for the
French film industry and should
prove a helpful adjunct to EGA aid.
A goodwill TV network on film, he
added, would be a "great step
toward international cooperation."
The French broadcaster explained
that RDF had held up full exploita-
tion of video until its 819-line screen
was perfected. This was done, he
said, because the Government did
not want to necessitate the use of
converters and that the 819-line
system permits full color pictures
on both medium and large size
screens.
Metallurgy
Carl Haverlin, president of
BMI and president of REC last
year, received a silver lifetime
membership card in REC from
prexy John Karol at yesterday's
meeting. In accepting, Haverlin
pointed out that now he is
working for the Radio Pio-
neers, and asked the founder of
that zroup, H. V. Kaltenborn,
if he could accept the REC
card. Kaltenborn rose to say
that it was alright, and that the
Pioneers would present Haver-
lin with a gold card.
Section of RADIO DAILY, Friday. October 21, 1949 — TELEVISION DAILY is fully protected by register and copyright
PHILCO AND DuMONT AIDING C.T.I.
TELE TOPICS
/"\NCE AGAIN we doff our lid to ABC
for giving a top-notch writer a free
hand in building a TV series — a step which
the other webs seem reluctant to take.
Several months ago it was Wyllis Cooper's
exciting "Volume 1, Numbers 1-6," and
now Arch Oboler has come along with his
Comedy Theater. We think Cooper's se-
ries made several important contributions
to the maturity of TV drama; we hope he'll
return very soon. After seeing one of
Oboler's initial efforts Tuesday nite, we
feel that he too is a man the medium
sorely needs. . . . "Love, Love, Love" was
the title of the Oboler play this week.
Beginning with a lecture by an elderly
professor on the various definitions of love,
program showed the day-dreamed inter-
pretations of these varied meanings by
several students. There were six such
sequences; one was hilarious, one was very
funny, one was funny and the other three
continued the descending progression.
Oboler was at his best when writing about
Hollywood and its people, the funniest se-
quence being an excellent broad satire on
a movie love scene. The honeymoon of two
movie stars was next best, we thought,
followed by a Tin Pan Alley interpretation,
sung by Benny Rubin. ... An MCA pack-
age, program originates in Los Angeles and
is seen here on recording, quality of which
is as bad as all the other off-the-tube
footage. •
THE FOLLOWING LETTER was re-
' ceived yesterday from John V. L.
Hogan, and we are printing it here to ob-
tain the reaction of the rest of our read-
ers to Mr. Hogan's suggestion. "I note in
your column, and elsewhere in RADIO
DAILY," he writes, "an increasing ten-
dency to contrast 'Video' (or TV) against
'Radio' (meaning AM or FM sound radio).
Remembering your efforts to find a good
name for sound-on-film recordings of TV
programs, I think you might be interested
in straightening out the confusion that
such use of the terms 'Video' and 'Radio'
is bound to cause. Television is radio, just
as much as AM or FM is; without radio
transmission of sound and pictures, we
could not have TV. If you want a different
word for AM-FM sound alone, and a term
to contrast against 'Video,' why not adopt
the good old word, 'Audio?"
•
A LTHOUGH BUICK IS CANCELLING
■** the Olsen b Johnson show after next
week's airer, it still is committed for the
time on NBC but is trying to get out of
it. . . . Faye Emerson begins a chatter and
interview show on WCBS-TV Monday nite
for Ansonia, in the seg Diana Barrymore
was supposed to have started last week.
. . . Leonard Hole, formerly with DuMont
and CBS, departed this week for a vaca-
tion in Cuba and Jamaica and will an-
nounce his future plans when he returns
in three or four weeks.
Short-Neck 16 Tube
Developed By RCA
Harrison, N. J. — New 16" metal
picture tube five and one half inches
shorter than present kinescopes for
16 inch sets was announced yester-
day by the tube department of RCA.
The new kinescope, which will for
the first time utilize an RCA "filter-
glass," face plate for greater picture
contrast, is expected to make possi-
ble more compact chassis and more
flexible cabinet design in receivers
that will be available next year. The
new tube designated the RCA-
16GP4, will be supplied in limited
quantities to makers of receivers in
December. Appreciable quantities
will be available early next year,
company officials revealed.
The new tube, is 17 and 1/8 inches
long, which compares to 22 V2 inches
of the present 16-inch tube and 18
inches of the widely used 10-inch
utbe.
American Oil To Sponsor
Navy-Notre Dame On CBS
The American Oil Company, Bal-
timore, will sponsor CBS coverage
of the Navy-Notre Dame game from
Babe Ruth Memorial Stadium, Bal-
timore, Saturday. Red Barber will
broadcast the play-by-play commen-
tary.
Agency is The Joseph Katz Com-
pany.
Game will be carried over stations
in New York, Philadelphia, Balti-
more, Washington, D. C, Boston,
Cleveland and Erie, Pa.
Rogers Seg Held Up
By Dearth Of Talent
A severe shortage of variety acts
that have not been worn out in the
public eye through too many ap-
pearances on TV, has pushed back
the opening of the "Buddy Rogers
Showcase" stanza on ABC two
months, Mai Boyd, producer of the
show, reported yesterday. Originally
scheduled to debut Nov. 2, show will
not go on the air until Jan. 4, Boyd
said.
Decision to postpone the preem
was made yesterday, Boyd said, at
a meeting between Rogers, Bud
Barry, ABC programming veepee,
and himself, after three weeks of
auditions had failed to unearth
enough acts to fill one show. More
than 50 acts were seen, Boyd said,
adding that three installments had
to be lined up before the kickoff.
Most of the more than 50 acts seen,
he said, had been seen several times
on network shows using the same
routine.
On weekends. Boyd said, he and
Rogers will travel to cities on the
Eastern seaboard in search of talent,
with Philadelphia, Baltimore, Wash-
ington, Boston and Providence
among the first stops.
Rogers, however, will continue his
across-the-board AM stanza. "Pick
A Date" on ABC.
Arthur Knight Named
Arthur Knight has been appointed
chairman of the film, television and
radio department of the Dramatic
Workshop and Technical Institute
at the President Theater, New York.
RCA Asks FCC To Postpone
Tests Of Color -TV Systems
(Continued
ready for demonstration and the
prospect that CTT might be able to
participate in comparative tests here
were all advanced as reasons. RCA
officials said the cross-examination
slated for December, need not be
held off.
The petition said:
"The only purpose of demonstra-
tions, comparative or otherwise, is
to demonstrate to the Commission
the principles and operating charc-
teristics of the color television sys-
tems which have been proposed. If
a comparative demonstration is to
be held and is to accomplish its
purpose, the demonstration must be
from Page 1)
■made with apparatus which will
fairly reflect the principles and
operating characteristics of the vari-
ous systems, must provide an op-
portunity for the parties to demon-
strate their systems with compara-
ble types of receivers and must pro-
vide an opportunity for all pro-
ponents of color television systems
to demonstrate their systems simul-
taneously. Unless these basic re-
quirements are met, no useful pur-
pose will have been served. To
conduct comparative demonstrations
on any other basis would not pro-
vide a fair hearing to the parties
concerned."
iVoti? Co-Operating
On Direct-View
Color Tubes
Washington Bureau of RADIO DAI I A'
Washington — The FCC yesterday
was told that both DuMont and
Philco are co-operating with Color
Television, Inc., on problems of cir-
cuit design and development of
direct-view color tubes. The dis-
closure came from Samuel Burrows
Smith, CTI attorney, in response to
a question from Commissioner Rob-
ert F. Jones concerning the extent
of outside aid CTT has sought.
RMA attorney Edward Wheeler
appeared to confirm the CTI state-
ment. He said two RMA members
"have gone to CTI to help them
build a direct view tube."
Possibility that a tube might be
ready for the CTT demonstration to
the FCC late next month was voiced
this week by Dr. George Sleeper,
inventor of the CTI system.
Smith said, "our tube expert is
here from San Francisco to confer
with the DuMont people. Two of
Philco's experts will be in San
Francisco Monday to confer with
our people." DuMont plans to build
20 direct-view color tubes from
samples submitted by CTT, a spokes-
man said — but it is not at all certain
that any of these will be ready next
month.
Jones again sought to get CTT to
bring its equipment here, but the
company spokesmen maintained
their position that it was not phys-
ically possible to do so.
Earlier Col. D. K. Lippincott, for
CTI, had declared that the problem
of flicker is still not solved in TV,
and the objective now is to make the
best compromise between flicker
and color. Said he, "We are fighting
the battle between color resolutions
and flicker in all these proposed
systems. If you are going to elimi-
nate flicker, you've got so far away
you can't see the pictures at all."
Lippincott is expected to conclude
his testimony Monday, although he
may have to be in San Francisco.
If he is not on hand, consulting
engineer Frank H. Mcintosh will be
heard for CTI.
Capehart Sales Up
Dollar volume sales of the 1950
line of Capehart TV receivers were
up 314 per cent during September,
compared with the same month a
year ago, it has been announced by
Capehart - Farnsworth Corporation,
Fort Wayne, a subsidiary of Inter-
national Telephone and Telegraph
Corporation. Demand for the new
line continues unabated, the firm
said.
Section of RADIO DAILY, Friday, October 21. 1949
New RCA Turntable
Set For Audio Fair
A new type studio turntable to ac-
commodate the RCA Victor 45-rpm
records as well as standard 33 1/3
and 78-rpm records will be demon-
strated by RCA at the first annual
United States Audio Fair, being held
in conjunction with the Audio En-
gineering Society's initial annual
convention at the Hotel New Yorker
in New York, for three days, from
October 27 to 29.
The turntable, a new version of
the RCA "70-D" studio turntable
will be shown linked with a new
amplifier and LC-1A duo-cone loud-
speaker.
Improved Polaroid Filter
An improved TV filter, the new
DeLuxe Polaroid Television Filter
with the exclusive "glare-lock" fea-
ture, which eliminates all direct and
indirect glare from the TV viewing
screen, was announced this week at
a press conference held at the offices
of the Pioneer Scientific Corpora-
tion, N. Y. The new filter is com-
posed of six different layers; two of
outside protective coating, one on
each side, to prevent scratching, two
layers of acetate butyrate, one on
each side, to give body and rigidity,
a linear polarizer to eliminate eye
strain, and a new ingredient, a cir-
cular polarizer to trap day and night
reflections. Prices for the new filter
range from $7.50 for 7-inch tubes to
$27.50 for 19 and 20-inch tubes.
EDGinEERS —
COnSULTflDTS
RALPH B. AUSTRIAN
Television Consultant
1270 AVENUE OF THE AMERICAS
NEW YORK 20, N. Y.
Tel.: CO. 5-6848
A. R. BITTER
Consulting Radio Engineers
4125 MONROE STREET
TOLEDO 6, OHIO
Tel.: Kings wood 7631
WILLIAM L FOSS, Inc.
Formerly Colton & Foil, Inc.
927 !5tfiSt.,N.W. REpublic3883
WASHINGTON, D. C.
TV Sales Training Program
Launched By DuMont Labs.
An unusual merchandising and
sales training program is currently
being undertaken by Allen B. Du-
Mont Laboratories, Inc. as well as
an intensive six week's sales training
drive, which commenced this week.
Announcement of this new program
was made by Walter L. Stickel, na-
tional sales manager for the TV re-
ceiver' sales division of the DuMont
organization.
Statement By Stickel
Stickel told a press gathering that
"television has grown so rapidly
that manufacturers just haven't had
the time to train salesmen at the re-
tail level adequately. The result has
been that the consumer has been
confronted with some pretty weird
tales at his local store.
"This training plan is the most
comprehensive we have seen. It ap-
proaches sales problems at the con-
sumer level, translating the techni-
cal into layman language."
The plan, prepared by Buchanan
and Company. DuMont's advertising
agency, under the supervision of
their advertising sales departments,
is the result of more than 10 months
of intensive research in the field.
The Sales Training Unit consists
of a 52-page master easel, 18 x 28"
in three colors which will be dem-
onstrated at regional, distributor
and retailer sales meetings.
In explaining the plan, Stickel
stated. "People buy television re-
ceivers for five reasons — Name-or
Reputation, How The Set Looks,
How It Performs. Its Features and
Price. This sales training plan which
we have worked out gives salesmen
specific facts to cover all of these
points to make the sale."
Booklet Prepared
At the conclusion of each meeting,
all those present will receive a
pocket-sized 64-page booklet which
will contain the essence of the sales
information contained in the easel,
as a handy reference.
PRODUCTIOn PARADE
Motorola TV Sales Soar
An all-time high in TV set sales,
quadrupling 1948 figures', was
achieved by Motorola, Inc. in Sep-
tember, W. H. Stellner, vice-presi-
dent in charge of mer-handising, re-
ported this week. Dollar volume
sales of the Chicago firm's 1950 line
of video sets were up 424 per cent
over the same period for 1948. Unit
sales were running at a rate of 403
per cent greater than sales in Sep-
tember, 1948. with no slackening in
sight.
Andrea Distrib. For Northern N. J.
Lynn Eaton, general sales man-
ager of the Andrea Radio Corp., has
announced the appointment of Igoe
Bros., Newark, N. J., as exclusive
Andrea distributor for Northern
New Jersey, and Orange, Rockland
and Richmond Counties of New
York State. A series of sales and
service training meetings were held
at Igoe Bros, following the announ-
cement of their appointment as dis-
tributors.
New Sylvania Germanium Diodes
Germanium crystal diodes that
are more compact, moisture-proof
and enclosed in hermatically sealed
glass cartridges have been announ-
ced by George C. Connor, general
sales manager for the Electronics
Division of Sylvania Electric Prod-
ucts, Inc.
The new crystal diodes are avail-
able in two types: IN34A, a general
diode, and 1N58A, a hundred-volt
diode.
Admiral Adds To TV Line
Admiral Corporation has announ-
ced production of 3 new video re-
ceivers, to round out its current line.
Mod<a 24X15, a TV-radio-phono-
graph combination, retailing at
$299 95, a console. Model 20X145,
with 12%" screen at $279.95 and
Model 20X136, a wood table model,
with 12 Ms" screen to retail at $249.95.
All receivers are equipped with Ad-
miral's new exclusive Built-in Di-
rectional "Roto-Scope" Antenna.
To Install G. E. Antenna
A 12-bay super-gain TV antenna,
one of the largest ever built, has
been sold to WHAS-TV, Louisville,
Ky., by G.E.'s Transmitter Division.
The antenna weighs four tons and is
86 feet long. Electric power equival-
ent to that used in a dozen average
homes will be required to keep ice
from forming on the antenna in the
winter.
Film Prod. And TV Equip. Catalog
S. O. S. Cinema Supply Corpora-
tion, New York, is about to release
a new catalog, entitled "Sturelab
8A" on Film Production and TV
Equipment. The new volume will
list approximately 1,600 items, with
about 200 photographs, totaling 88
pages, embodying every type of
Film Production Equipment that is
required in producing motion pic-
ture and TV films. Free copies of the
new catalog may be obtained by
writing S. O. S. Cinema Supply
Corp., 602 West 52nd St., New York
19, N. Y.
TV Film Camera Has
Video Pre-Amplifier
A new television film camera,
featuring a new video pre-amplifier
and other improvements is now
available for commercial use, ac-
cording to Walter M. Boland, west-
ern district manager of General
Electirc's Electnonics Department.
The video pre-amplifier in the
new film camera (Model 4PC2B2)
is sturdier, simpler and more ac-
cessible than previous units, he
said, and is also available for mod-
ernization of existing GE TV film
cameras.
Virtually free of microphonics,
the pre-amplifier has excellent
transient response and is free from
objectionable overshooting, accord-
ing to company engineers. One of its
main features is the simplicity of
alignment since only three speaking
circuits have to be adjusted. All
electrolytic capacitors in the pre-
amplifier are hermetically sealed
and are of the "plug-in" type. The
latter feature permits easy replace-
ment of capacitors and rotation of
spare capacitors — thus prolonging
their life.
1st Microwave Installation
The first actual installation of
microwave radio equipment on a
power system in this country was
recently placed in operation on the
Pennsylvania Electric Company sys-
tem. Westinghouse Type FB mic-
rowave equipment is used.
ERGIREERS-
CORSULTARTS
McNARY & WRATHALL
RADIO ENGINEERS
906 Natl. Press Bldg. 1407 Pacific Ave.
Washington 4, D.C. Santa Cruz, Cal.
Member AFCCE
L. W. ANDREWS, INC.
RADIO CONSULTANTS
219 WHITAKER BLDG.
DAVENPORT, IOWA
Phone 2-7824
GEORGE P. ADAIR
Radio Engineering Consultants
Executive 1230
Executive 5851
1833 M STREET, N.W.
WASHINGTON i, D. C
VOL. 49. NO. 15
NEW YORK, MONDAY, OCTOBER 24, 1949
TEN CENTS
TV RECEIVER SALES REACH NEW HIGH
Over 2 Million Sets Being Manufactured
This Year; Holiday Trade Will
Exhaust Dealer Stocks
FMA Seeks Assistance
In Killing New Tax
Washington Bureau of RADIO DAILY
Washington — FMA called upon its
membership the past week to seek
aid from Congress toward lifting of
the Treasury regulation imposing a
new ten per cent excise levy on TV
sets equipped with a continuous FM
band. The association saw this ruling
as "the first step by the Federal
government to tax other component
parts of TV receivers whether radio
equipped or not."
Only real possibility of killing the
new tax is through Congressional
(Continued on Page 2)
Chesapeake Newsmen
Elect New Officers
Denis Sartain, news chief of
WWDC, Washington, has been elec-
ted president of the Chesapeake
Press-Radio Association, succeeding
William Hardy, new director of
WFMD, Frederick, Md. The group
includes broadcasters in Maryland,
Virginia and the District of Colum-
bia.
Elected first and second vice-
presidents respectively at the meet-
ing last week were Matthew Warren,
program director of WEAM, Arling-
ton, Va., and Fred Hinkle, news edi-
tor of WCUM, Cumberland, Md.
GE Earnings Off 19%
From Last Year's Figure
Schenectady, N. Y. — General Elec-
tric Company's consolidated opera-
tions for the first nine months of
1949 resulted in a 19 per cent drop
in net earnings from last year's
figure, president Charles E. Wilson
(Continued on Page 2)
Linguistic Tenor
Miklos Gafni, a newly-discov-
ered dramatic tenor who has
been guesting on radio and TV
shows, will use three of the
seven foreign languages he
knows when he is interviewed
on programs, 9:30 a.m.-12:15 p.m.,
Oct. 26, over WHOM, foreign-
language station in New York.
He will appear on German, Jew-
ish and Italian shows,
Expose?
Paul Raibourn, vice-president
of Paramount Pictures, Inc., and
president of Television Produc-
tions, Inc., will discuss "Tele-
vision— Now and Hereafter," at
the first fall meeting of the Amer-
ican Television Society at the
Park Sheraton Hotel tomorrow
night. Pressed for further expla-
nation of the subject matter of
Raibourn's talk a spokesman for
ATS said: "he will expose the
deep - dyed machination which
have tied up television, and will
tell why television stocks went
up in the Stock Market last week
and how far they will go."
Raibourn is non-committal on the
content of his TV speech.
WJZ Completes Plans
For Election Coverage
WJZ and WJZ-TV, on Nov. 8, will
concentrate its local and state elec-
tion night radio and television cov-
erage in the large new studio, "TV-
1," in ABC's Television Center, New
York City, it has been announced,
along with other details, by Thomas
Velotta, the net's v-p in charge of
news and special events.
The studio, which measures 50x100
(Continued on Page 3)
SESAC-KOTA Dispute
Settled; New Pact Signed
Sesac, the music licensing firm,
has announced the settlement in its
favor a dispute with KOTA, Rapid
City, S. D., over performance fees,
(Continued on Page 3)
The achievements of the United
Nations Radio Division from its in-
ception in 1946 up to the present are
summarized in a 16-page report pre-
pared by the Division's executive
staff, and made public today in con-
nection with United Nations Day
observance.
Each week, the report points out,
about 100 hours of broadcasting are
originated at Lake Success; this
figure is greatly increased when the
First Run Film Airing
Set For Phonevision
Chicago — Zenith Radio Corpora-
tion in the next few weeks will in-
augurate a daily Phonevision tele-
cast for ninety straight days utiliz-
ing ninety first run films from top
Hollywood film companies. A Zenith
spokesman emphasized that these
will be first run class "A" films and
not old films or reissues or so-called
"B" product. The spokesman de-
(Continued on Page 7)
President Names Doherty
To Geneva Conference
President Truman has named
Richard P. Doherty, NAB employer-
employee relations director, one of
two management representatives on
the U. S. delegation to the Interna-
tional Labor Office Conference in
Geneva this week. The agenda will
include discussions of employment
(Continued on Page 2)
Telephone Sleuthing
Pays Off On Newscast
Cincinnati — Tom McCarthy, news
director of WKRC, demonstrated
the direct approach in news gather-
ing last Wednesday when he hooked
up his wire recorder and several
(Continued on Page 8)
General Assembly is in session. It
does not include the many hours
of UN proceedings carried by indi-
vidual stations, and networks, or
re-broadcasts of recorded meetings
and interviews.
The Radio Division is broken
down into four operation sections —
European and Middle Eastern, Latin
American, Trans-Pacific, and Eng-
lish Language. European and Mid-
( Continued on Page 8)
Receiver sales and produc-
tion are at an all-time high,
with demand still exceeding-
supply, a check of major
manufacturers revealed yes-
terday. It had been expected
that the FCC hearings on
color and the attendant pub-
licity would influence many
persons to postpone purchase
(Continued on Page 7)
AFA Drive Stresses
Advertising Benefits
The Advertising Federation of
America's current public relations
campaign, released in New York
yesterday, is built around the idea
that advertising lowers, rather than
raises, the cost of most products
which are advertised.
The campaign, aimed at promoting
"a better public understanding of
advertising," is produced coopera-
tively by six major industry groups.
(Continued on Page 3)
WKAT Offers UN Visit
As Essay Contest Prize
Miami Beach, Fla. — Paul Kingsley,
WKAT commentator, is conducting
an essay contest in cooperation with
the United Nations Institute on the
subject >of "Formula For World
Peace."
The youngster who writes the
(Continued on Page 2'
What's Buzzin'
New Brunswick, N. J. — Football
fans following the Rutgers games
over a local station complained
that often the noise of roaring
motors, as of planes divebombing
the field, almost drowned out
the broadcasts. Investigators
found that the "planes" were a
family of wasps, who had set
up housekeeping in a corner of
the stadium's broadcasting booth.
Today Is United Nations Day;
Radio Accomplishments Noted
2
RADIO DAILY
Monday. October 24, 1949
Vol. 49, No. 15 Monday, Oct. 24, 1949 lOCts.
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays. Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch. Vice-President; Chester B.
Bahn, Vice-President; Charles A. Alicoj^e,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily.
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Cable address : Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
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CHICAGO BUREAU
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360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
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Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postomce at New York, N. Y.,
••nder the act of March 3, 1879.
FINANCIAL
= (October 21) —
NEW YORK STOCK EXCHANGE
High Low Close
ABC 8 V2 8 Vg 83 s
Admiral Corp 283/8 28 28
Am. Tel. 8. Tel. ...144% 144 144
CBS A 24'/2 23'/2 24Y8
CBS B 24'/2 233/8 24V2
Philco 30'/8 30 30
Philco pfd 81 1/2 81'/2 81 Vl
RCA Common .... 13 1 234 12%
RCA 1st pfd 72 72 72
Stewart-Warner ... 12% 12>/2 12'/2
Westinghouse . . . . 293/8 283,4 29%
Westinghouse pfd. 99 98% 98^4
Zenith Radio 29'/4 28'/2 28V2
NEW YORK CURB EXCHANGE
Hazeltine Corp. 145/8 14'/4 14%
Nat. Union Radio .3 3 3
OVER THE COUNTER
DuMont Lab 143/8
Stromberg-Carlson 13
U. S. Television %
WCAO (Baltimore) 16
WJR (Detroit) 7%
Net
Chg.
+ Va
— %
— %
+ 1%
+ l'/4
— '/4
+
Va
V2
- Va
+ %
- Va
- %
+ %
15%
141/4
%
* COflllNG AND GOING *
PIERRE CRENESSE, director of the French
Broadcasting System in North America, and
CLAUDE VILLEDIEU, diplomatic correspondent
for RDF now working with the UN, left on
Saturday for Louisiana, where they'll tape
recording for rebroadcast in France.
J. LEONARD REINSCH, managing director
of WSB, Atlanta, paid a call late last week
at the offices of NBC, with which the station
is affiliated.
BERT WOOD, program manager of RCA
Recorded Program Service, is bock from Holly-
wood, where he directed the latest Tex Beneke
recording data for Thesaurus.
CONNIE DESMOND, Columbia network
sportscaster, has returned from Ann Arbor,
where on Saturday he broadcast the game
between Michigan and Minnesota.
DOROTHY HEALEY, secretary to Walter
Scott in the sales department of NBC, spent
the week-end in Boston.
HANLEY STAFFORD, the "Daddy" to Fanny
Brice's "Baby Snooks," arrived in New York
Friday following a vacation in Europe. Show
returns to the air November 8.
TONY MARTIN and his wife, CYD CHARISSE,
arrived in New York by plane last Thursday.
They'll spend a few days here, then will open
an engagement on Wednesday at the Latin
Casino in Philadelphia.
EDGAR BELL, of Oklahoma Publishing Co.,
operators of WKY, Oklahoma City, was wel-
comed last week at the headquarters of NBC,
of which WKY is an affiliate.
ROBERT J. BURTON, vice-president of BMI
in charge of publisher relations, has returned
from Pinehurst, N. C, where he attended the
meeting of District 4, of the NAB.
ANNE C. BALDWIN, publicity director of
WOV, is expected back today from a short
trip to Baltimore and Washington.
KATHERINE STEFFAN, an entertainment
highlight on WHIO-TV, Dayton, Ohio, is visit-
ing in New York.
EARLE C. ANTHONY, president of KFI, Los
Angeles affiliate of NBC, visited last week
at the headquarters of the web.
JEFF CLARK, new "Hit Parade" singer on
NBC, has returned from the Tobacco Bowl
Festival.
VICKEY CORREY, educational director of
KDKA, Pittsburgh, who made a three-month
tour of Europe for the UN last summer, is here
to attend today's ceremonies at UN head-
quarters.
HORACE HEIDT AND HIS PROGRAM per-
sonnel broadcast yesterday from the Municipal
Auditorium in Kansas City, Mo.
MOREY AMSTERDAM will leave tonight for
Toronto, where he will emcee the annual
diority show of the Herzl Zion Club.
THE MARINERS, quartet featured on Arthur
Godfrey's radio and video programs, last Wed-
nesday were in Philadelphia, where they enter-
tained at Convention Hall in connection with
the kick-off of the Community Chest fund
campaign.
FMA Seeks Assistance
In Killing New 10% Tax
(Continued from Page 1)
action, FMA said on the basis of
conversations last week with Inter-
nal Revenue Bureau officials. As
yet, the government officials admit-
ted, they did not know just how
they would evaluate the taxable
portion of TV sets with FM bands.
President Names Doherty
To Geneva Conference
(Continued from Page 1)
and wage conditions and performers'
rights in radio and TV, technological
changes within the industry and
their effect upon employment, and
other problems of importance to the
industry.
Announcer Joins WDSU
New Orleans, La. — Bob Trebor,
former chief staff announcer of
WVET, Rochester, has been added
to the WDSU Broadcasting Services
announcing staff.
DO YOU WANT A GUEST ON YOUR
PROGRAM WHOSE OCCUPATION IS
GIVING AWAY $3,000,000,000.
Write: ARTHUR E. LINKER, 515 Madison Ave., N. Y. 22, N. Y.
GE Earnings Off 19%
From Last Year's Figure
(Continued from Page 1)
announced Friday. The totals were
$67,612,879 this year, against $83,-
893,459 in 1948.
Said Wilson: 'This decrease in
earnings was due in part to the fact
that in the quarter just closed there
was no counterpart of the special
dividend of $6,525,310 which was re-
ceived in September, 1948, in con-
nection with the liquidation of G. E.
Employees Securities Corp." He ad-
ded, however, that the drop in earn-
ings was due principally to frequent
changes in GE's production schedule
which were made in a "futile" effort
to keep pace with erratic market
conditions.
WKAT Offers UN Visit
As Essay Contest Prize
(Continued from Page 1)
best essay on this subject will get
a round-trip to Lake Success with
all expenses paid, and will be ac-
credited by the State Dept. to the
UiN General Assembly as an official
observer. Upon his return to Miami
Beach, the prize-winning youth will
be interviewed by Kingsley on his
"News At Noon" over WKAT.
Beg Your Pardon
It was incorrectly stated in a re-
cent issue of Radio Daily that Gil-
chrest-Spriggs & Co., Boston, was
the agency handling radio and tele-
vision advertising account of Dur-
kee-Mower, Inc., Boston candy man-
ufacturer. The agency is Harry M.
Frost, Inc., and the account execu-
tive is Carl Frost. Gilchrest-Spriggs
are public relations representatives
for the candy manufacturer.
Smart
Sparrow
Bird experts say that this is not
the normal way for a sparrow to
take a nap. But this smart little
sparrow is happy as a lark on the
special bed made for him by the
kind lady who adopted him.
If you're a time buyer, you can
be happy as a lark about radio
advertising in Baltimore. It's so
simple! Although there are many
stations, there's just ONE BIG
BARGAIN BUY.
. .And that buy is W-I-T-H, the
big independent with the big audi-
ence. W-I-T-H delivers more
listeners-per-dollar than any other
station in town. That means that
just a LITTLE money goes a
LONG way on W-I-T-H.
So if you want to be happy as
a lark about low-cost radio results
in Baltimore, use W-I-T-H. Call
in your Headley-Reed man and
get the full story today.
Baltimore 3, Maryland
TOM TINSLEY, President
Represented by Headley-Reed
Monday, October 24, 1949
RADIO DAILY
3
AFA Drive Stresses
Advertising Benefits
(Continued from Page 1)
including the NAB's Broadcast Ad-
vertising Bureau.
The campaign committee is head-
ed by Ralph Smith, executive vice-
president of Duane Jones Co., and
includes: Norman Boggs, general
manager of WMCA, New York;
Fairfax M. Cone, of Foote, Cone &
Belding; Sally Woodward, of Flan-
ley & Woodward; Vernon Brooks,
director of Scripps-Howard News-
papers; Frederic R. Gamble, presi-
dent, AAAA; Monroe Green, adver-
tising director, The New York
Times; Anthony La Sala, production
manager, Geyer, Newell & Ganger,
Inc.; Albert L. Morse, advertising
director, G o o d a 1 1 Fabrics, Inc.;
Henry Obermeyer, vice-president,
Bozell & Jacobs, and Art Stein, pro-
motion manager, Newsweek.
SESAC-KOTA Dispute
Settled; New Pact Signed
(Continued from Page 1)
which was the subject of a lawsuit
by Sesac and a countersuit by
ROTA.
The music firm charged in a South
Dakota court that the station had
failed to pay assessed fees for use
of Sesac music. KOTA, in its coun-
tersuit, claimed it had been coerced
into signing a Sesac license, al-
though it "neither needed nor used
Sesac music. Settlement was reached
on the following basis, according to
Sesac: KOTA has paid all of the
arrears for which Sesac sued, and
has entered into a new long-term
license agreement with Sesac;
KOTA has acknowledged in writing
that its previous license contract
with Sesac was made by the station
of its own free will, and that Sesac
has fully lived up to the terms of
the agreement.
Supreme Court On Dec. 5
To Hear WGST vs. SBI
Washington Bureau of RADIO DAILY
Washington— The Supreme Court
agreed yesterday to hear the appeal
of WGST, Atlanta, from a Georgia
State Court award of $145,000 to
Southern Broadcasters, Inc., man-
agement firm which had run the
station under contract with the
regents of the state's university sys-
tem until the FCC stepped in and
refused to renew the license. The
WGST position is that it could not
live up to the contract because to
do so would mean loss of its license.
Hearing is scheduled Dec. 5.
APARTMENT
One of New York's finest apartments.
Midtown overlooking Hudson. 8 very
large, unfurnished rooms; 3 baths —
$350.00 per month.
Call Wisconsin 7-1526 between 10:30
a.m. and 6 p.m. weekdays.
* THE WEEK IN RADIO *
Radio Cited As Industry's 'Bread & Butter'
" • By AL JAEGGIN =====
RADIO'S future security and ris-
ing popularity, in the face of a
continued growth of television, was
reaffirmed during the week by both
statistical reports and speeches, one
of which characterized standard
commercial broadcasting as "the
bread and butter of mass communi-
cations."
This reminder of radio's contin-
used growth as "breadwinner" was
contained in an address delivered
by Robert E. Kintner, executive
v-p of ABC, at a luncheon of the
Advertising Women of New York.
He declared that standard broad-
casting is completing the most suc-
cessful year in history and faces
steady expansion in the foreseable
future.
Since the vast majority of radio
homes are in non-urban areas un-
touched by TV, according to A. C.
Nielsen, standard broadcasting in
rural areas is not affected by the
newer medium. In announcing a
new Nielsen service, "Home-Using-
Television," he expressed the belief
that areas, where radio is untouched
by TV, have been neglected, and
if such "misconceptions" were to
continue, "many millions may be
wasted in advertising and tremen-
dous damage may be done to the
financial interests of those who have
a stake in radio."
A 46-page study prepared by Free
& Peters, station reps, emphasized
the "mobility" and "flexibility" of
spot radio as an advertising medium.
The study is entitled "Spot Radio
Costs Less Today." ... A special
testimonial of radio's selling power
came from a Wilmington, Del.,
builder, Gordy & Son, Co., which
sent a letter to WTUX declaring:
"Four out of every five sales were
directly traceable to radio adver-
tising" on the station. ... A grow-
ing awareness on the part of poli-
ticians, of radio's influence on home
listeners was indicated in a special
Radio Daily survey which showed
that New York and New Jersey
political parties are taking to the
air in unprecedented numbers as
the November elections approach.
Both radio and TV stations in east-
ern areas are cashing in as never
before on the local and state politi-
cal campaigns.
Radio's strength as a nation-wide
medium for reaching millions of
people was shown in a joint research
project of the Mutual Broadcasting
Oo. and Crosley, Inc. Their report
on home radio listening during the
World Series disclosed that 54.6
per cent of all American radio
homes were tuned to the baseball
classic on Oct. 9 and that the aver-
age rating for the series was 37.9.
. . . A similar story is expected to-
day, UN Day, when an estimated
radio audience of 50,000,000 persons
will be tuned to the official corner-
stone laying of the new UN build-
ing on New York's East Side. . . .
Today's fourth anniversary of the
United Nations Charter will be
saluted by radio and television sta-
tions throughout the country via
special programs, spots and music,
prepared by industry-wide organi-
zations. America's salute to UN Day
will be shortwaved to all points of
the globe.
Successful commercial radio with-
in the United States is being used
as the pattern for developing "free"
radio in South America, Goar Mes-
tre of Cuba, president of the Inter-
American Assn. of Broadcasters, the
AIR, told Radio Daily. The organi-
zation's traveling envoy, Lorenzo
Balerio Sieco of Uruguay, reported
that private broadcasters' associa-
tions have been established in six
South American countries as part
of the AIR. ... In the event that
two Latin American countries, Cuba
and Mexico, do not live up to the
NARBA provisions, President Tru-
man and the State Department have
been asked by the NAB's district
4 to be ready to impose "sanctions"
so as to protect the wave lengths
of United States stations.
WJZ Completes Plans
For Election Coverage
(Continued from Page 1)
feet and has a 45-foot ceiling, will
provide "complete mobility for
video cameras , announcers, news-
casters, writers and technicians and,
at the same time, afford ample space
in which to operate the nerve center
of the vast network of special lines,
cables and batteries of teletype
machines which ABC will employ
that night for both radio and TV,
Velotta said.
WJZ To Stay On Air
Both WJZ and WJZ-TV will re-
main on the air to cover the voting
until the major contests have been
won. John T. Madigan director of
news for ABC, will direct both the
radio and video activities.
'Swing' Time Extended
"Afternoon Swing Session" on
WWRL, New York, starring Phil
Gordon as disc jockey, has been ex-
tended 25 minutes daily, Monday
through Saturday. The show is now
heard 4:05-5:30 p.m.
the nation's most
ght
' O UNITED
MAINLINER.W
Fly United's DC-6 Ma inliner 300" the Hollywood," and you
will see why it has won the favor of discriminating travelers.
Notice the courtesy and efficiency of United's hand-
picked crew; relax over the delicious full-course meals,
without question the finest aloft; then discover the unex-
pected extra services that distinguish this flight.
'The Hollywood" leaves at 12 noon and arrives in
Los Angeles at 7:55 p. m. Only one stop en route — at
Chicago. Another onestop DC-6 Mainliner 300 flight at
9 p. m.
UNITED AIR LINES
count the house
The measure of a hit is the length of the
line at the box office — not the pre-opening
claims of the producer.
Now that the season has started, a count of
the house shows NBC with:
top network billings . . . most sponsored hours
...most nearly sold -out schedule in radio.
The pay-off is always at the box office —
and here's why the obvious preference is for
NBC: strongest station lineup in radio . . .
largest audience in advertising.
NBC
America's No. 1 Network
a service of Radio Corporation of America
RADIO DAILY:
Monday, October 24, 1949
LOS ANGELES
By ALLEN KUSHNER
WALTER McCRERRY, president
of Walter McCrerry, Inc., left
on October 19th for Chicago to
discuss national advertising and pro-
motional campaign with the produ-
cers of Shipstads & Johnson Ice Fol-
lies of 1950. McCrerry retained his
affiliation with the Ice Follies when
he recently purchased controlling
interest in the firm of Smith, Bull &
McCrerry. He has been associated
with Ice Follies for past 14 years.
Dr. Lyman Bryson, CBS counselor
on public affairs, has been named
chairman of the technical committee
on communications for the Midcen-
tury White House Conference on
Children and Youth, to be held the
week of Dec. 3, 1950 at the Executive
Mansion in Washington. Dr. Bryson
also was named to the executive
committee for the conference.
Guy della Cioppa, who's associate
director of network programs here
for CBS, tells me that Phil Cochran
(basis for the wartime "Terry and
the Pirates" Air Force colonel) cut
an excellent audition of "Air Com-
mando" here over the weekend, del-
la Cioppa says all hands, including
writers Gil Doud and aul Dudley
and producer Norman MacDonnell,
earned bows for a good platter.
Bruce Dodge after almost ten
years as Biow producer on "Take It
Or Leave It," severed ties with the
program last week to open a televi-
sion packaging office in partnership
with Bob Hawk. Edward Feldman,
newly-assigned producer, is now
editing the two Eddie Cantor shows
which were taped at NBC Sunday,
Oct. 16. In New York, Feldman
worked on the "Counter Spy," "Big
Sister," Milton Berle and Henry
Morgan shows.
Lever Brothers, N. Y., through the
Ruthrauff and Ryan Agency, New
York, has contracted to sponsor the
last half of the Monday thru Friday
"Breakfast in Hollywood" show star-
ring Jack McElroy as emcee over
the entire coast to coast network of
the Canadian Dominion network
starting Monday, Oct. 31.
WANT TO BOOST
YOUR HOOPER?
Reach by mail a new
complete list of
TELEVISION
OWNERS
in all important TV markets.
$18.75 per M names, addressed on
your envelopes
DUNHILL
INTERNATIONAL LIST CO.
S6S Fifth Avenue, N. Y., PLaza 3-0833
Mainly About Manhattan. . . /
• • • WEEK-END CUFF NOTES: Faye Emerson replaces Diana
Barrymore tonight on latter's scheduled TV debut via CBS. Series is
sponsored by Ansonia Shoes and produced by Hardie Frieberg. . . .
Elsa Maxwell readying her own TV session. . . . Roger Kay Enterprises,
new video producing unit, signed with Gen'l Artists Corp. . . . Earl Wil-
son who seems to get better with every air appearance, guests on Ro-
berta Quinlan's stanza on the 27th. . . . With Aly Kahn reported buying
into a network. Peter Donald imagines he'll wind up sponsoring "Pasha
Faces Life." . . . Danny Hollywood now associated with Frank Cooper.
. . . Opportunity doesn't knock these days, contends lack Pedis. It rings
the phone and asks silly questions. . . . Manhattan Seen-ery: At the
Town House, two larks giving each other a friendy "Pat" — Patricia
Morrison and Patrice Munsel. . . . Leo DeLyon wonders if "Touch and
Go" is a story about a B'way panhandler. . . . Gene Schoor drops the
col'm a line to remind us that he's with the new Joe DiMaggio show as
sports director. Will Rowland has secured the rights to the famed Jimmy
Dale mystery stories.
ft ft ft ft
• • • Radio can be mighty proud of Arnold Moss. Last
week Brooks Atkinson, of the Times, described his portrayal of
the stuffy fop in "Twelfth Night" as "the greatest Malvolio of
our time." Arid Photoplay crowns Moss with "Best Performance
of the Month" for his villianous role in Eagle-Lion's film, "The
Black Book."
ft ft ft ft
• • • PASSING BY: Martin Begley. NBC-TV casting director — one
guy who's never too busy to see all comers. A rare quality for any
TV exec, as any performer knows only too well. . . . Jackie Jordan
(Miss TV of Calif.) who's not only a looker but has plenty of dramatic
talent as well. . . . Gene Pope. Jr.. at 22, one of the youngest station
managers in the country, if not the youngest. An MIT grad, he's also
editor of U Progresso. biggest Italian language daily in the U. S. . . .
Jeff Clark, new Hit Parade singing star, who lost his luggage while at
the Tobacco Festival in Richmond, Va.. and hadda borrow tux, shoes,
etc., from visiting newspapermen. (Danton Walker loaned him his tux).
ft ft ft it
• • • OUR HAT'S OFF DEP'T: Monica Lewis' Decca plat-
ter of "My Own, My Only, My All," the big plug tune from "My
Friend Irma." . . . Sonny Howard's song impressions. . . . Ruth
Duncan's keyboard magic at the Town House. . . . Arthur Van
Horn's Sunday night "Heart Beats in the News" sessions via
WOR — loaded with vitamins. . . . Tony Bavaar's singing on WJZ's
"Moods in Melody." . . . Nellie Lutoher at the Paramount. . . .
Morton Downey's crooning over WCBS-TV during the Al Smith
memorial dinner.
ft ft ft ft
• • • Sammy Kaye is holding daily rehearsals whipping his
"So You Want To Lead A Band" series into shape for television. Three
ad agencies have shown interest in the stanza and Kaye is readying
a 'dry run.' The bandsman would prefer putting the show on film, but
if Petrillo delays his okay on the use of music on filmed TV shows,
he's prepared to do the program live out of N. Y.. or any other city
connected with the cable.
ft ft ft ft
• • • SMALL TALK: Maurice Dreicer in San Francisco
lining up a new video series. . . . Xavier Cugat topped Vaughn
Monroe's all-time attendance record at Philly's Click .club. . . .
WWRL sports caster, Jocko Maxwell, rounding out his 20th year
in radio.
CHICAGO
By HAL TATE
IT'S a baby girl for the Bill Put-
nams. He's prexy of the Univer-
sal Recording Corp. Their first child
was a boy and the new Putnam off-
spring, born Monday night at Ra-
venswood Hospital, will now be able
to join her older brother in boy-
and-girl duets for Universal Record
release.
Bernie Lewis was in town this
week to arrange for the appearance
of Father James Keller on Don Mc-
Neill's "Breakfast Club." Founder of
the Christophers, Father Keller is
the author of "Three Minutes a
Day" and the recently published
"You Can Change the World," both
published by Doubleday.
Howard Stebbins, WAIT engineer,
is recording leading Chicago sport-
ing events at the request of various
eastern stations.
Hugh E. Davis, executive v-p at
Foote, Cone and Belding, revealed
at the Chicago Radio Management
Club at the Tavern Club Wednesday,
that he was one of the partners with
Bob Hope on the deal last winter to
buy WHAS. Hugh revealed that
while the asking price was 2 million
dollars, the actual investment was
$675,000. He said the differential in
purchase price was for the valuable
franchise.
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and Beginners
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NAME
ADDRESS
CITY ZONE
V
Section of RADIO DAILY. Monday. October 24. 1949 — TELEVISION DAILY is fully protected by register and copyright
RECEIVER DEMAND AT NEW HIGH
TELE TOPICS
AFTER A STEADY DIET of anti-TV
pills rolled by the New York sports-
writers, it is refreshing, to say the least,
to run across the following lines from
H. G. Salsinger's column in the Detroit
News: "Any fear that television would
wreck professional baseball can now be
abandoned. . . . One-half of Detroit's
home games were televised this year and,
what did the telecasts do to attendance
at Briggs Stadium? The answer is in the
books. An all-time record of 1,821,204
paid admissions. The radio and television
sponsor can claim at least part of the
credit for the increase. The broadcasts
and telecasts of the Tigers home games
under the sponsorship of the Goebel Brew-
ing Co. created new customers. Harry
Heilmann's explanations of plays, his dis-
courses on fundamentals and strategy, and
his anecdotes, are entertaining as well as
educational. The baseball people may be
unwilling to credit radio and television
for the increased attendance, but they
certainly cannot say that these mediums
cut gate receipts."
MARY PICKFORD, Buddy Rogers and
Mai Boyd have formed a new pack-
age firm, PRB, Inc., with offices in the
penthouse at 745 Fifth. Also planned is
personal management of AM-TV person-
alities. Miss Pickford, who is co-owner
of United Artists and owns a majority in-
terest in the Samuel Goldwyn studios, has
applications on file with the FCC for three
stations in North Carolina. Fourth director
of the new firm is Paul O'Brien, of O'Brien,
Driscoll, Raftery and Lawler. . . . First
public showing of the recently discovered
Bible scroll said to be 1,000 years older
than any previous record occurred Friday
nite on the Camel News Caravan over
NBC. The Archbishop of Jerusalem and
Luther Evans, Librarian of Congress, ap-
peared on the show with the scroll. . . .
The N. Y. Paramount theater will pick up
the network pool of the UN cornerstone
ceremonies on its large screen this after-
noon.
CBS IS DROPPING "Sugar Hill Times"
and will replace the all-Negro revue
with "Romance," a dramatic series pro-
duced and directed by Robert Stevens, who
also does "Suspense." Show will be aired
every other Thursday, 8:30 p.m., alternat-
ing with "Inside USA," beginning Nov. 3.
Lilli Palmer will guest on the preem. . . .
Guy Griffen, formerly general manager of
WSSB, Durham, has joined the sales staff
of WMAR-TV, Baltimore. . . . Hour-long
pickup of the International Livestock Ex-
position in Chicago Nov. 29 will be spon-
sored on NBC by Allis-Chalmers, through
Bert S. Gittins agency. Everett Mitchell
will describe judging and selection of the
grand champion steer.
6-10 Feel Declared
Best Viewing Distance
Viewing distances of six to ten
feet is generally comfortable and
practical for receivers with 15 to 19
inch picture tubes, Dr. Theodore H.
Conklin, president of the New York
State Optometric Association, said
today.
Dr. Conklin disclosed that scienti-
fic findings show the ideal viewing
distance for most people is six to ten
feet, and that large screen pictures
present the ideal for viewing at that
distance.
"It is twice as easy to see a fifteen-
or nineteen inch picture from that
distance as a ten-inch picture," he
said. "The visual angle is twice as
great and therefore the size of the
optical image to the human eye is
doubled.
"It is fallacious to think that large
screens require viewing from dis-
tances of no less than twenty feet as
many people believe," he declared.
"Moving back farther than ten feet
forces the eye to look at an optically
smaller image. It is a physical law
that the larger the visual target, the
easier the visual perception."
WOC-TV, First Iowa Sta.,
To Make Nov. 1 Debut
TV Box Score
On the air 87
CP's 26
Applications 351
Davenport— WOC-TV, first station
in Iowa and the Quad-Cities, will
start programming on Nov. 1st, it
was announced by manager Ernie
Sanders.
First Run Film Airing
Set For Phonevision
(Continued from Page 1)
clined to state which film companies
had sanctioned the use of their first
run films for this test but it is
known that Eugene F. McDonald,
president of Zenith, has huddled
with Top Hollywood executives in-
cluding Spyros Skouras, president of
Twentieth Century-Fox, and Will-
iam F. Rodgers, vice-president in
charge of sales for Metro-Goldwyn-
Mayer.
Phonevision attachments are being
installed in three hundred homes in
the Chicago area. Viewers will pay
for their first run films although
cost details have not yet been work-
ed out. It will probably run around
three dollars per set per night. Set
owners, who will pay for the privil-
ege of viewing top Hollywood first
run product, will merely call the
telephone company informing the
phone firm that they want to see
the pictures. The phone company's
"unscrambler," which is connected
to the Phonevision set at home, is
switched on and the viewer sees a
clear image. Set owners not using
Phonevision will only see a blurry,
rapidly moving image on the screen.
The Week In Television
Three Networks Sign Ascap Contract
After more than a year of negotiation, three networks — ABC, CBS and
NBC — and Ascap signed a five-year contract covering TV use of Ascap
members' music on a blanket basis, with rates ten per cent higher than
those for AM. Discussions continued, however, between Ascap and those
stations desiring a license on a per-program basis. . . . Color Television,
Inc., took the stand at the FCC hearings and revealed that it is working
with DuMont and Philco on problems of circuit design and development
of direct-view color tubes. . . . The Commission announced that it will do
its own testing of color receivers and asked RCA, CBS and CTl to submit
models for testing by FCC staffers. . . . Organization of TV Authority
will be proposed at a meeting of the 4-A's board Oct. 26. . . . Laboratory
development of a new pickup tube with the sensitivity of the human eye
was disclosed by Dr. V . K. Zworykin, v-p of RCA Labs. . . . FCC's pro-
posed report on interconnection aspects of AT&T relay lines was sharply
attacked in statements filed with the Commission by Western Union and
DuMont. . . . Skiatron Corp. became another starter in the color sweep-
stakes, charged that the "additive" system of RCA and Columbia were
obsolete and that its own "subtractive" system was the ultimate in color
video. . . . Andrew Jaeger, film director of WABD, was elected board
chairman of National Television Film Council.
Sales Up Despite
Color Hearings,
Mfrs. Report
(Continued from Page It
of a receiver for fear it soon would
be obsolete, but without exception
the manufacturers report not a de-
crease, but a sharp increase in sales.
(Scope of the rapidly expanding
TV circulation was revealed by mar-
ket research studies by General
Electric Co., Newark. Total of 5,600.-
000 sets in use by the end of next
year was indicated, with 19,300,000
receivers five years from now, the
firm said.)
Although individual production
figures are closely guarded by each
manufacturer, it is the consensus
that the entire industry will exceed
the production goal of 2,000,000 re-
ceivers set at the beginning of the
year, with some estimates placing
the expected total at around
2,300,000.
This is normally a period of ac-
celerated activity — sales between
September and Christmas usually
account for about 36 per cent of the
year's total — but with virtually no
exceptions demand has been so
great that all manufacturers have
been forced to allocate shipments.
When queried about any possible
effects on sales of the color contro-
versy, the manufacturers replied
that none has been noticeable what-
soever, and that sales are consider-
ably ahead of last year.
General tone of the replies was
one of extreme well-being. "Sales
have never been this good," said the
sales manager of one of the major
producers. "Demand is way ahead of
a fantastically good supply," was the
reply of another major manufac-
turer. Present demand for sets is
the "greatest in the history of the
industry; we can't keep production
up with it," said a third.
Besides the seasonal upturn, lower
prices are a main reason for the run
on sets. Prices are generally a third
lower than they were a year ago,
and in some cases have been reduced
almost 50 per cent.
In addition, better programming
has brought about a general accep-
tance of the medium. "Video has
moved out of the novelty class." a
manufacturer said, "and now is
something that everyone feels he
must have."
KPHO-TV Starts Nov. 27
Phoenix, Ariz.— KPHO-TV, owned
by Phoenix Television, Inc., and
managed by Rex Schepp, has set
November 27 as the day upon which
it will begin operations.
8
RADIO DAILY
Monday, October 24, 1949
AGENCIES
BENTON & BOWLES, INC. has an-
n o u n c e d the resignation of
Robert W. Buckley from his post as
business manager of the agency's
radio and television department, ef-
fective Nov. 15, in order to rejoin
the Ludlow Typograph Co. of Chi-
cago as special assistant to the gen-
eral sales manager.
Buckley has been a sales execu-
tive for Ludlow for some years be-
fore re-entering the advertising and
radio fields. Prior to joining Benton
& Bowles, he had been media direc-
tor and an account executive at
Dancer-Fitzgerald-Sample and as-
sistant network sales manager for
CBS in Chicago.
BROOKE, SMITH, FRENCH &
DORRANCE, INC., Detroit and New
York advertising agency, announces
the addition of Roy M. Marshall to
its traffic control staff in the Detroit
division.
KENNETH M. PARKER, formerly
with WBBM, Chicago, and other
midwestern and western stations,
has joined SESAC, Inc., as field rep-
resentative.
HIRSHON-GARFIELD, INC., has
resigned the Artistic Foundations ac-
count, effective Jan. 1.
CLEMENTS CO., Philadelphia,
has been appointed by the Blue
Anchor Beverage Co., also of Phila-
delphia.
HIRSHON-GARFIELD, INC., has
been appointed by the Waltham
Watch Co., Waltham, Mass.
FREDERIC W. ZIV CO., one of the
country's largest producers of trans-
cribed radio shows, announces the
signing of their "Cisco Kid" western
by WSVS, Crewe, Va. Show will be
heard on the station five times a
week.
KATL, Houston, has announced
that it has appointed the Independ-
ent Metropolitan Sales as national
sales advertising representative.
Pool Coverage Set
Highlight of today's UN Day
observance will be the corner-
stone ceremonies at the new
United Nations Building on
New York's East River, with
President Truman, Secretary-
General Trygve Lie, UN As-
sembly President Carlos Rom-
ulo, Gov. Dewey and Mayor
O'Dwycr participating. ABC
and NBC have scheduled live
pickups from 12:30 to 1 p.m.
MBS will transcribe during this
period for broadcast at 2:30
p.m., and CBS will do likewise
for 4 p.m. airing. The ceremon-
ies will be televised under a
pool arrangement, to be hand-
led by CBS-TV, from noon to
1 p.m.
Today Is United Nations Day;
Radio Accomplishments Noted
(Continued from Page 1)
die Eastern programs are beamed
in 16 languages, Latin American
programs in Spanish and Portu-
guese, Trans-Pacific in ten lan-
guages. The latter service utilizes
four UN State
Dept. transmit-
ters and a BBC
transmitter. In
addition, record-
ings of programs
of special inter-
est are sent to
stations in China,
Pakistan, India,
Burma, Siam,
and the Philip-
pines.
The executive
staff of the UN
Radio Services is
headed by Ben- AYLEN
jamin Cohen, assistant secretary-
general, Dept. of Public Information.
Peter Aylen is director of the Radio
Division, and Carlos Garcia-Palacios
is deputy director. W. Gibson Park
is chief of production. Norman Cor-
win is head of special projects, and
Dorothy Lewis handles U. S. Station
Relations.
The Canadian Broadcasting Corp.
carried two important UN produc-
tions regularly on both national
networks — CBS Trans-Canada, and
the Dominion network, in addition
to its own United Nations cmaterial.
CBC shortwave transmitters beam
UN programs to northern and cen-
tral Europe, the Middle East, New
Zealand and Australasia, and South
Africa.
Increased Coverage Noted
The report noted a "marked in-
crease" in UN coverage by U. S.
stations and networks during 1948-
1949, and attributed this increase to
the UN resolution passed by the
NAB in May, 1948, plus improved
coverage by tradepapers. The daily
program, "United Nations' "Today"
is carried each evening by 170 sta-
tions of the Don Lee, Yankee, and
Liberty networks. "Memo From
Lake Success" is aired weekly by
96 CBS affiliates. "Two Billion
Strong," a half-hour program, is
carried each week by ABC. "UN
Story" is a -weekly transcribed show
Tribute To Radio
Benjamin A. Cohen, assistant
secretary general of United Na-
tions, Department of Public In-
formation,
Friday paid
tribute to ra-%
dio for its
support ofi
U. N., in at
special stated
ment. Mr\
Cohen, said:
"In behalfl
of the De-\
partment of\
Public Infor-
m at i o n I\
wish to take
this oppor-
tunity to ex-
press to American broadcasters
our appreciation of the compre-
hensive coverage of United Na-
tions during the past year and
upon the occasion of the United
Nations Day celebration, Octo-
ber 24th.
"The radio industry is rend-
ering extraordinary service to
the cause of peace and interna-
tional understanding in bring-
ing to so wide an audience
important messages from dele-
gates and information about
the global activities of the Unit-
ed Nations commission and
agencies."
COHEN
aired by 300 stations in areas not
always covered by other UN pro-
grams.
'Personality' Shows Featured
Two series of "Behind the Scenes
at UN," transcribed five-minute pro-
files of UN personalities, were aired
by 350 stations during 1948. "Little
Songs About the UN," a series of
one-minute jingles commissioned by
WNEW, New York, were broadcast
by hundreds of stations throughout
the U. S. and other English-speaking
countries, and are being translated
into French. Another transcribed
series of five-minute interviews,
"Status of Women," has been dis-
tributed in the U. S., Canada, Au-
stralia, England, and South Africa.
"Menjous" On New Time
Following an absence of three
weeks from the airlanes, WOR's
"Meet The Menjous," starring
Adolph and wife, Verree Teasdale,
will resume broadcasting on Mon-
day (24) at 11:30 a.m., and will con-
tinue to be heard Monday-through-
Friday at the same time.
Hospital Pickup Planned
WWRL will broadcast exclusively
the dedication ceremonies of the
Lowenstein Pavillion at the Hillside
Hospital, Bellerose, L. I., featuring
Governor Thomas E. Dewey as the
principal speaker, this afternoon
2: 30 p.m.
Wilkins To Broadcast
Roy Wilkins, acting secretary of
the National Assn. for the Advance-
men of Colored People, will broad-
cast a commentary directly from
the Freedom Train on Oct. 27, 9: 45-
10: 00 a.m„ over WLIB.
The train is scheduled to arrive
in New York City today.
7th AM In Operation
Fort Worth, Tex. — The seventh
AM outlet for this city, KCUL, has
taken to the air and is now opera-
ting 24 hours per day. Outlet is own-
ed and operated by the East West
Broadcasting Co.
new Business
WWBZ, Vineland, N. J.: DiPaola
Clothes . . . men's clothing stores in
Vineland, Camden, and Atlantic
City bought two 15-minute segments
of the "All Sports Parade" daily for
thirteen weeks. Utilco Co. of Mill-
ville, N. J. signed for 10-minute pro-
grams featuring Dorothy Carlson,
Monday through Friday for 26
weeks. Borough of Vineland Elec-
tric Department bought 8:00 a.m.
newscast and 15-minute organ show
on Sunday for 52 weeks. Weir Fur-
niture Store of Glassboro, N. J., and
Gertman's Shoe Store of Vineland,
N. J. purchased participating spots
on Fred Wood program. Foss & Co.,
Vineland paint manufacturers, pur-
chased 2:00 p.m. newscast for 26
weeks. B & B Poultry Co. bought
participating spots on Pete Taylor
Show for 26 weeks. Nine local high
school football games were sold to
Harry Spiegel Enterprises, and
Morie-Viola Co., contractors and
builders. Kent & Sussex Racing As-
sociation of Harrington, Delaware
purchased participating spots on
"All Sports Parade."
KNX, Los Angeles: Milani Foods,
Los Angeles, will sponsor a 52-week
series of once-a-week station break
announcements beginning Thursday,
November 3. Agency for the account
is The Jordan Company, Los An-
geles. The Bublichki Cafe, Los An-
geles, will sponsor a 15-minute por-
tion of the "Steve Allen Time" pro-
gram on Saturdays, 12:05-12:20 a.m.,
PST. The Bublichki order is for 52
weeks.
Telephone Sleuthing
Pays Off On Newscast
(Continued from Page 1)
telephone conversations and came
up with startling results.
On news director McCarthy's
5 p.m. news broadcast, he stated
that a gambling shut down had been
ordered in Newport, Ky., one of
Cincinnati's neighborhood commu-
nities immediately across the Ohio
River. This news story flushed an
anonymous telephone call from
a Northern Kentucky listener who
advised that the crack down had
already vanished.
Listeners Got All Details
So Tom decided to see for himself
and he set up his recording devices.
Then he proceeded to call six of
the largest gaming emporiums in
Newport and asked: "are you going
to have gambling tonight or is the
lid really on?"
He did not identify himself and
employees of all the clubs called
unhesitatingly told him that the
tables would be operating.
Tom finished his question only
a few minutes before his 6 p.m.
news broadcast so the listeners got
the interview right off the original
recording, complete with dial tones,
wrong numbers and very frank
reports.
VOL. 49. NO. 16
NEW YORK, TUESDAY, OCTOBER 25, 1949
TEN CENTS
U.N. DEDICATION GETS WIDE COVERAGE
FCC Denies WNYC
Extended Air Time
Washington Bureau of RADIO DAILY
Washington — The FCC refused
yesterday permission for WNYC,
New York to remain on the air
Nov. 8, beyond its customary 10
p.m. signoff time to broadcast elec-
tion returns.
The Commission in a 3-2 ruling,
said it felt any such exception would
set a precedent for "any number of
other cases" of special temporary
authorization. Commrs. Frieda Hen-
nock and Robert Jones dissented,
scoring such "complete inflexibility"
of rules.
WTAM Aids Fund Drive
For Cleveland Charity
Cleveland — A special benefit mati-
nee of the "Ice Oapades" staged by
WTAM in cooperation with the So-
ciety for Crippled Children last
week topped all expectations, with
more than $10,000 being turned 'over
to the Society.
The price of admission was a
donation to the Society's treasury.
Tickets were sold in the lobby of
WTAM, and at the main offices of
the Cleveland Trust Bank. The spe-
cial matinee was plugged on WTAM
several times a day.
CBS, Associated Petition
For CP Re-Assignment
San Francisco— CBS and Associ-
ated Broadcasters, Inc., yesterday
filed a joint petition with the FCC
for re-assignment of a construction
permit for a new 50,000-watt station
here from the latter's radio station
KSFO and TV station KPIX to the
(Continued on Page 2)
Charity Stint
Buffalo — A record for radio's
longest auction broadcast is
claimed by WEBR. In an effort
to spur Buffalo's lagging Com-
munity Chest drive, three WEBR
disc jockeys remained on the
air from 11:30 p.m. Saturday
night to 8 a.m. Sunday, with the
aid of 20 visiting celebrities. A
total of $3,506 for the Chest was
raised from sale of 90 prizes.
Small World
Davenport, la. — Competition
among Davenport's stations is
just as keen as it is anywhere,
but not as frantic as witnesses
of the following scene might
think: WOC announcer Warren
Vasen, speeding toward the stu-
dios for his early-morning show,
collided with a car driven by
KSTT's engineer Ed Huguning.
Neither was hurt, however, and
Vasen's show. "The Eager Bea-
ver," went on as usual.
Change NAB By-Laws
In Mail Referendum
Washington Bureau of RADIO DAILY
Washington — Eight proposed
amendments to the NAB by-laws af-
fecting membership, dues, structure,
directors, and meeting plans were
approved overwhelmingly in a mail
referendum among the membership,
C. E. Arney Jr., NAB secretary-
treasurer, has announced. A total of
1,700 ballots went out to the full
NAB membership in September.
A brief description of each new
amendment follows:
1. Defines the status of associate
(Continued on Page 8)
Wagner Named By MBS
To Programming Post
Harold M. Wagner, director of
traffic operations at MBS, has been
appointed to the newly-created post
of manager of program operations.
In his new capacity, Wagner will
assume some of the duties formerly
(Continued on Page 2)
200 Accredited Radio-Television Reps.
Attend Corner Stone Ceremonies
In Manhattan Yesterday
Town Hall's Status
Explained By Denny
Trade reports that ABC was un-
willing to renew its current three-
year contract with Town Hall, Inc.,
for "America's Town Meeting of the
Air" under the present terms calling
for co-op sponsorships were con-
firmed yesterday by George V.
Denny, Jr., president of Town Hall.
At his first New York press con-
ference held since his round-the-
(Continued on Page 3)
Other Stations' Newsmen
To Broadcast Over WTOP
Washington Bureau of RADIO DAILY
Washington — A new WTOP news
program will "call in" newsmen
from five suburban daytime sta-
tions for two-minute weekly re-
ports on happenings in the Wash-
ington outskirts. Based on the for-
mat of CBS world news, the new
(Continued on Page 2)
BAB To Begin Mailing
Sales Promotion Folders
The Broadcast Advertising Bureau
and subscribing stations soon will
begin mailing the first in a series of
13 promotional folders to 25,000 of
(Continued on Page 2)
Wage Scale For TV-Pix Set
By AFM; 'Royalties' Hinted
The American Federation of Mu-
sicians has established a wage scale
for TV films of $27 per man for each
"film program of fifteen minutes or
less duration, with or without com-
mercial continuity or announce-
ments, the rehearsing, recording and
photographing of which does not
exceed one hour."
The scale and other contract con-
ditions are contained in a six-and-a-
half page memorandum received
yesterday by producers and agencies.
Overtime rate of $9 per man was
set "for rehearsing, recording and
photographing, for each five minutes
or less television film program, the
rehearsing, recording and photog-
raphing of which does not exceed 20
minutes." Overtime rate of $4.50 per
man was set for rehearsals only, 15
minutes or less.
Double rate was established for
(Continued on Page 7)
A radio and TV corps of
200 correspondents, announc-
ers and technicians gathered
at the United Nations site on
the East River in New York
City yesterday to cover the
address of President Harry S.
Truman, and to participate in
the corner stone laying cere-
monies of the new U.N. head-
(Continued on Page 8)
Station Men Attend
BMI Clink In N. Y.
More than 50 station executives
are attending the tenth Broadcast
Music, Inc., Program Directors and
Librarians Clinic, which opened in
New York yesterday and will con-
tinue through today. Attendees were
shown the first copies of the new
BMI Categorical Index, which lists
some 4,000 songs broken down into
200 categories, making available in-
(Continued on Page 3)
RMA Reports Heavy Call
For Nat. Radio Wk. Mats
Washington — RMA has revealed
that 545 newspapers have already
asked for 975 full-page newspaper
mats for joint dealer ads during Na-
tional Radio and Television Week,
October 30-November 5.
W. B. McGill, chairman of the
(Continued on Page 2)
Now CBS Sponsor
"Skippy Hollywood Theater," a
new series of half-hour dramatic
programs starring top movie
names, and sponsored by the
Rosefield Packing Co. for Skippy
Peanut Butter, will make its debut
over the CBS network as a
Thursday night feature. December
1. 10:30-11:00 p.m.. EST. The
agency in charge is Young &
Rubicam, Inc.
2
RADIO
DAILY
Tuesday. October 25. 1949
Vol. 49, No. 16 Tues., Oct. 25, 1949 10 Cts.
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays. Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President; Chester B.
Bahn, Vice-President; Charles A. Alicoijte,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily,
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Cable address: Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phono: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older, Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postorhce at New York, N. Y.,
■•nder the act of March 3, 1879.
FINANCIAL
(October 24)
NEW YORK
STOCK
EXCHANGE
Net
High
Low
Close
Chg.
ABC
8Vi
8%
81/2
+
Admiral Corp
28
27%
27 7/8
Vt
Am. Tel. & Tel
144
143%
144
+
V*
CBS A
25 Va
24l/2
241/2
%
CBS B
25
24l/4
24%
+
%
Philco
30'/2
30 1/8
30y4
+
V*
RCA Common
13
123/4
123/4
V*
RCA 1st pfd
71%
71%
71%
%
Westinghouse
29
285/8
28%
3s
Westinghouse pfd.
99
98%
99
+
v4
Zenith Radio
281/4
281/4
281/4
V*
NEW YORK
CURB
EXCHANGE
Hazeltine Corp. . .
141/2
141/2
%
Nat. Union Radio. .
2%
23/4
2%
OVER THE COUNTER
Bid
OuMont Lab 14V4
Stromberg-Carlson 13
U. S. Television %
WCAO (Baltimore) 16
WJR (Detroit) 7'/4
Asked
15l/4
141/4
%
'sy4
e of ~J(andaA TO I
"EN IUDY, General Manager
CBS, Associated Petition
For CP Re-Assignment
(Continued from Page 1)
Columbia-net-owned station KCBS.
In a joint announcement by Ar-
thur Hull Hayes, CBS v^p and
KCBS general manager, and Wesley
I. Dumm, president of Associated
Broadcasters, Inc., it was disclosed
that CBS is ready to begin imme-
diate construction of the new trans-
mitter on the north shore of San
Francisco Bay, near Novato, Calif.,
if and when the petition is granted,
and that Associated, "in the light of
recent rapid developments in TV,"
Associated "prefers to devote its
future efforts to the development of
KiPIX."
Wagner Named By MBS
To Programming Post
(Continued from Page 1)
under the supervision of Jack Paige,
whose resignation as program man-
ager becomes effective Nov. 1. In
general, Wagner will supervise op-
erations of the program department.
Reporting to him will be the divi-
sion of program traffic, program
supervision and commercial service.
He is a graduate of Brown Uni-
versity. He entered radio as an an-
nouncer at WESG, Elmira, N. Y.,
in 1937. Two years later, he became
program director of WENY in the
same city. He joined Mutual in 1941
as night program supervisor.
RMA Reports Heavy Call
For Nat. Radio Wk. Mats
(Continued from Page 1)
RMA committee handling the pro-
motion, said he believes the event
"will be more widely celebrated this
year by more dealers than at any
time since this annual industry ob-
servance was inaugurated jointly by
RMA and NAB five years ago."
Special spots have also been fur-
nished broadcasters.
Other Stations' Newsmen
To Broadcast Over WTOP
(Continued from Page 1)
program will bring in reports from
men identified as representatives of
the suburban stations — which in-
clude WARL, Arlington; WPIK,
Alexandria; WFAX, Falls Church,
all in Virginia, and WGAY, Silver
Spring, and WBCC, Bethesda, in
Maryland.
New Antenna For KNBC
San Francisco — KNBC will mark
the start of service with its new
vertical radiator antenna with a
special program tonight at 6: 30 p.m.
KNBC will be off the air for 30
seconds during the half-hour pro-
gram while it switches from its
present antenna to the new one.
John W. Elwood, KNBC general
manager, said the vertical radiator
will add 10,000 square miles to the
station's primary coverage area.
BAB To Begin Mailing
Sales Promotion Folders
(Continued from Page 1)
the industry's "best potential cus-
tomers."
Participating stations will mail
the folders to regional and local
prospects while the BAB is distri-
buting them nationally. Each of the
13 folders elaborates on one specific
reason why advertisers should use
broadcast advertising. Folders mail-
ed locally will carry the individual
station's call letters. In markets
where more than one station is using
the series, imprinting and distribu-
tion of the folders will be handled
cooperatively.
The BAB suggests that stations
follow up each mailing in the series
with calls by their salesmen, to ex-
pand the sales stories outlined in
the folders.
WKLO To Replace WINN
As ABC Web Affiliate
Louisville, Ky. — ABC will affiliate
WKLO, effective Jan. 1, 1950, re-
placing WINN, a 250 watter.
WKLO, operating with 5,000 watts
daytime power and 1,000 watts
night-time, currently is on the air
as an independent station, owned
by the Mid-American Broadcasting
Corp. Joe Eaton is the manager of
the new ABC affiliate.
COminG and GOMG
MIKE DANN, trade editor at NBC, and
ARTHUR OPPENHEIM, writer in the press de-
partment of the network, are back from a
one-week business trip to Minneapolis wtiere
they aided "Theater Guild" participation in
the city's centennial celebration.
WILLIAM A. SCHUDT, JR., director of sta-
tion relations at CBS, has returned to network
headquarters following a trip to Baltimore,
Philadelphia and Washington.
KEN SPARNON, field representative for BMI,
is on a business trip to Albany, Troy and
Schenectady.
LOU SIMONS, sales manager of KPIX, San
Froncisco tele station of CBS, is in New York
on business.
NAT V. DONATO, sales manager of C. P.
MacGregor, transcriptions, has left for Skytop,
Pa., meeting place for the Third District of
the NAB.
HERBERT ANDERSON, of the sales depart-
ment at NBC, returning from a three-day trip
in Maryland with executives of the Ward
Wheelock advertising agency.
RALPH N. WEIL, manager of WOV, is spend-
ing a week on business in tiis old stamping
ground — Chicago.
GARRY J. CARTER, advertising executive of
Toronto, Buffalo and New York, has embarked
for Bermuda on a four-week vacation. He'll
be back late in November.
MAURICE C. DREICER, commentator on
WEVD, is in San Francisco gathering data for
his forthcoming book, "How to Be a Gourmet."
LEONARD HOLE, television executive for-
merly with CBS and DuMont, is vacationing
with MRS. HOLE in Cuba and Jamaica. He'll
announce his future plans upon his return to
New York.
"Okay, Louie,
the coast
is clear..."
One word from his partner and this cat-nipper is going to
work. Might be the biggest haul of the year for the alley
brigade up around Fulton Fish Market in New York.
And speaking of big hauls, (legitimate variety) you time-
buyers ought to see what W-I-T-H can do for you in Balti-
more. For just a little money, you can produce big results.
W-I-T-H is the big bargain buy in Baltimore. It regularly
provides more listeners-per-dollar than any other station in
town. W-I-T-H has a BIG audience, too — it covers 92.3% of
all the radio homes in the Baltimore trading area.
Call in your Headley-Reed man and get the full story today.
BALTIMORE, MARYLAND
Tom Tinsley, President • Represented by Headley-Reed
Tuesday. October 25, 1949
RADIO DAILY
Town Hall's Status
Explained By Denny
(Continued from Page 1)
world tour with Town Hall, Denny
disclosed that he will meet shortly
with ABC officials for the purpose
of working out a "paying" plan for
incorporation in a new contract re-
placing the current deal which ex-
pires in the first week of January,
1950.
Denny spiked trade rumors that
Town Hall was considering a switch
to another network with the asser-
tion: "When you have 265 stations
carrying your program at a prime
evening time, you don't shift unless
there is a good reason for it." He
also emphasized that relations be-
tween Town Hall and ABC have
been very good throughout the 14Y2
years the web has carried the pro-
gram, adding that "the stations and
ABC have been very loyal to Town
Hall." Denny stressed the point that
he was merely answering the speci-
fic questions of the reporters and
was not discussing the deal through
the press with ABC.
The rumors of a switch were
prompted some time ago when it
learned that ABC was dissatisfied
with the income it was deriving out
of the co - operatively sponsored
"Town Meeting." Currently, the pro-
gram is sponsored on 60 ABC sta-
tions, most of which are middle-
sized or small outlets.
Statement By Denny
"We know that ABC won't renew
it (the contract) on the same terms,"
Denny said. "But we are not wor-
ried at all. There are other ways to
finance it. The prestige we have
gotten on our trip has helped us im-
measurably."
Under the present contract, Town
Hall is guaranteed $3,000 per week
from ABC to cover the package
Presently, ABC has both the AM and
TV rights. Last year, the web tele
vised the show from Town Hall by
merely sending in a few cameras.
Denny is now considering building
the program as a special simulcast
with the possible addition of props
for the video coverage. Also under
consideration, along with the simul
cast, is a shortening of the program
from its present full-hour to one
half hour. But, Denny pointed out,
the amount of money saved by re
ducing the length of the show would
have to be spent to employ addition-
al men to handle the television
problems.
"I am trying to find out everything
I can about television before we
reach a decision," Denny comment-
ed. "We may do some experimenting
before we decide. We are going to
talk with ABC about these things
when we have gathered all the
facts."
In discussing the financial difficul-
ties experienced under the current
contract, Denny declared: "We will
have to work out some plan by
which we can get $3,000 per week.
We have to have that amount of
money to do what we want." He dis-
closed that the program lost $1,000
California Commentary. . . 1
• • • CBS will audition "Crime Correspondent" series originated
by actor Paul Frees. Series stars Frees, who scripts the show together
with Adrian Gendot. Gordon T. Hughes will produce and direct and
music will be under the baton of Marlin Skyles.
HollyWOOd ' " ' I'mmY Durante will train out of Hollywood
Nov. 11, for New York where he will appear at
the Copacabana for a period of six weeks starting Nov. 17. Durante
will be joined by the members of his NBC radio cast — Don Ameche.
Vera Vague, Candy Candido, Sara Berner. Five shows will originate
from New York. . . . Jeff Clark, 25-year-old baritone, formerly heard
on NBC's Henry Morgan show now featured with Eileen Wilson on
NBC's "Your Hit Parade." Joe Parker who owned and wrote the former
NBC hit show of 1941-42, "The Best of the Week," starring Benny Rubin,
is packaging the show for TV with Rubin again at the helm. Marilyn
Hare, former hit of "Meet the People," and currently at Larry Potters, will
be the featured singer with the show, which has a format exploiting
of the best song, best joke, and generally best of everything of the week.
i* tc ix ft
• • • Jimmy Wakely has recorded an album of six Christ-
mas Hymns for Capitol, backed by Buddy Cole, the Mellow Men
and with a narration by Ann Whitefield, with words by Cotton-
seed Clark. . . . Pat Patrick," Ercil Twing" of the Edgar Bergen
show, is currently MC and sharing the stellar spotlight with
comedian George Beatty at Charley Foy's Supper Club. Beatty
recently completed 30 weeks on KHJ with "Plantation Jubilee."
. . . The Jo Stafford concert tour, with Paul Weston's orchestra
and the Starlighters, moves to Fort Wayne, Ind. after playing to
packed houses at South Bend, Ind., Grand Rapids and Saginaw,
Mich., and Toledo, Ohio. . . . Louella Parsons had a flock of guest
stars on her radio show Sunday, including Ava Gardner, Esther
Williams, Ben Gage, Diana Lynn, John Lindsay, George Mont-
gomery, Dinah Shore, Betty Hutton, John Wayne, Joan Crawford,
Vera Ellen, Rock Hudson, Hymie Fink, Nat Dillinger, Corinne
Calvet, Ann Blyth, Roddy MacDowell and Sonja Henie. The
interviews were recorded at the annual Society < f Hollywood
Press Photographers Ball at Ciro's Sat. Oct. 15. . . . Lum and
Abner time has been changed: instead of returning Saturday
October 22, they will be on the CBS comedy lineup Wednesday
evenings. First show is November 2 at 7:30 (PST).
Station Men Attend
BMI Clinic In N. Y.
per month before it became a co-op.
Presently, ABC is taking in "slightly
less" than $1,500 per week from its
affiliates for talent costs. It was un-
derstood that the web was collecting
about $3,000 per week for talent
costs when it was sponsored previ-
ously on three of its owned and op-
erated outlets in addition to affiliates.
At that time, the program netted in
talent costs about the same amount
which was guaranteed to Town Hall.
Denny said that Town Hall's
round-the-world tour incurred a
deficit of about $11,000. The entire
tour cost a little over $60,000. The
public appeal made on several
broadcasts before the tour began
netted a little less than $50,000. The
auditor's report on the trip will be
presented to the public, as promised,
on a future broadcast, Denny said.
He doubted that another "dollars
for democracy" appeal would be
made to make up the deficit.
Utah Copper Co. Buys
Daily Farm Show On KSL
Salt Lake City— The Utah Copper
Division of the Kennecott Copper
Corp. has signed a 52-week contract
for sponsorship of "This Business of
Farming" Monday through Friday
on KSL.
Elvon Orme, KSL agricultural
supervisor, will interview farm and
stock raising experts, and Joseph
Kjar, KSL announcer, will handle
farm news and market reports. The
contract was placed through the
Axelson agency.
(Continued from Page 1)
stant reference to recordings to fit
every conceivable situation.
Speakers at today's sessions, to be
held in the WMGM studios at 711
Fifth Ave., will include: James L.
Howe, president and general man-
ager, WCTC, New Brunswick, N. J.,
"Fundamental Principles for Suc-
cessful Management of the Inde-
pendent Station"; Ted Cott, vice-
president, WNEW, New York,
"Building Station Personality
Through Programming"; Arnold B.
Hartley, vice-president, WOV, New
York, "How To Program Foreign
Music," and Israel Diamond, BMI's
director of logging, "Operation Log."
Lebhar To Speak
Afternoon speakers: Bertram Leb-
har Jr., director, WMGM, "How Ag-
gressive Can You Afford To Be in
Programming?"; Norman Living-
stone, manager of commercial pro-
grams, WOR and WOR-TV, and
Arthur Rothafel, assistant to direc-
tor of TV programs, CBS, "A Double
Look At Television."
A list of those attending the clinic
follows:
Lawrence A. Coney, Prog. Dir.. Harry J.
Frank. WHAI, Greenfield, Mass.: Milt Mit-
ler. Dir. of Prog., WTTT, Coral Gables, Fla.:
Charles Barclay. Progr. Dir.. WGYN. New
York City; Charles J. Hines, Prog. Dir..
John Wiegand. Announcer, WGCH, Green-
wich, Conn.; James A. Wimmer, Mus. Lib.,
WOAK, Chicago. 111.; George Birdas, WLNA,
Peekskill, N. Y.; Edward H. Brigham.
Prog. Dir., John Rahe, Mus. Lib., WCMD,
Cambridge, Md. ; Lawrence Webb, Ass't to
Pre6., WJW, Cleveland, Ohio: Janet Lee,
Mus. Lib., WTTM. Trenton, N. J.; Gene
Pierce, Rec. Lib., WMBD, Peoria 2. HI.;
Wally Buman, Prog. Dir., Mrs. Wally Bu-
man, WKOP, Binghamton, N. Y.; Joe Web-
ster, Prog. Dir., WVPO, Stroudsburg, Pa.:
George F. Shepard, Prog. Dir., WALL, Mid-
dletown, N. Y.; John H. Stenger, 3rd, Prog.
Dir., WBAX, Wilkes-Barre, Pa.; Allan Mar-
vin, WVBC, East Paterson, N. J.; Marilyn
L. Neff, Prog. Dir., L. S. Gross, Mrs. Jean
Brown, Radio Broadcasting Co., Philadel-
phia. Pa.; Clyde A. Bennett. School of Ra-
dio Tech., New York City; Mrs. Elmer E.
Heinze, WCKY, Cincinnati, Ohio; Milton
Slater, Prog. Dir.. WCAX, Burlington. Vt.:
Bob Nelson, Prog. Dept., WHTC, Holland.
Mich.: Jess Jordan, Prog. Dir.. WTBF. Troy,
Alabama; Bob Crager, Prog. Dir., Mrs. Bob
Crager, WWCO. Waterbury. Conn.; David
Russell, Script Dept.. Jack Shaefer, Lib.,
WGHF, New York City; T. E. Kruglak,
Jack White, Martin Beck. Katz Agency,
New York City; Forest W. Cooke. Prog.
Dir., Donn V. Richey. Lib.. WHBF, Rock
Island, 111.; Ralph D. Foster, Pres., Leslie
L. Kennon, Asst. to Pres., KWTO. Spring-
field, Mo.: Steve Cisler, WKYW, Louisville,
Kentucky.
'Bird Warblers' Renewed
Chicago — The American Bird
Products, Inc., renewed its spon
sorship of the "American Bird
Warblers" program for another 26
week period over Mutual, Sundays,
1:30-1:45 p.m., EST.
Sam Insull, Jr. Resigns
Stewart- Warner Post
Chicago — The resignation of Sam-
uel Insull Jr., as vice-president of
the Stewart-Warner Corp., effective
Nov. 1, has been accepted "with re-
gret" by James S. Knowlson, Ste-
wart-Warner board chairman and
president. Insull will return to the
insurance field.
•He joined Stewart-Warner as as-
sistant to the president in January,
1947, and was elected a vice-presi-
dent the following December, head-
ing Stewart-Warner Electric, the
firm's radio and television division.
Advertisers get the biggest
ratings in all radio—
11 of the top 15— on CBS.
Advertisers get the biggest
average audience in all radio
20% bigger-on CBS.
CBS..
Even leaving out the "top 15,"
advertisers still get the biggest
average in all radio-on CBS.
Advertisers get the biggest
audiences at the lowest cost in
all radio— only on CBS.
if-
©
©
•z*
>f *£©i#a
't®S©2*li
©x©2Ms
©
©s©
m
Source: C. E. Hooper, Oct. 1-7, 1949
Hundreds of thousands are now enjoy-
ing RCA's thrilling new way of playing
records . . . they marvel at its wonderful
tone . . . and the speed with which it
changes records.
Prolonged research is behind this achieve-
ment, research which sought — for the first
time in 70 years of phonograph history— a
record and automatic player designed for
each other.
Revolutionary is its record-changing
principle, with mechanism inside the
central spindle post on which records
are so easily stacked. Result: a simpli-
fied machine, that changes records in
5 seconds.
Remarkable, too, are the new records —
only 6% inches in diameter— yet giving as
much playing time as conventional 12-inch
records. Unbreakable, these compact vinyl
plastic discs use only the distortion-free
"quality zone". . . for unbelievable beauty
of tone.
Value of the research behind RCA's
45 rpm system— which was started 11
years ago at RCA Laboratories — is seen
in the instant acceptance, by the public,
of this better way of playing records.
Music lovers may now have both the 45
rpm system, and the conventional "78."
* * *
Development of an entirehj new record-
playing principle is just one of hundreds of
ways in which RCA research works for you.
Leadership in science and engineering adds
value beyond price to any product of RCA,
or RCA Victor.
J Section of RADIO DAILY, Tuesday, October 25, 1949 — TELEVISION DAILY is fully protected by register and copyright
AFM PROPOSES SCALE FOR TV FILMS
►
TELE TOPICS
"CORD THEATER," which is setting an
" enviable record for consistently high
quality drama, did it again last week with
a sensitive, entrancing production of "On
Borrowed Time." Adapted by Nancy Moore
from a play by Paul Osborn, the program
was wholesomely sentimental, yet never
became maudlin. The performances of the
three adult leads — Walter Hampden, Dor-
othy Stickney and Basil Rathbone — were
as fine as any the medium has seen, while
young Tommy Rettig was well-nigh per-
fect as Pud. Garth Montgomery produces
the series, and Marc Daniels directs. Sets
were by Samuel Leve, costumes by Paul du
Pont and music by Cy Feuer. . . . Part of
the success of "Ford Theater" must be
attributed to the fact that it is aired bi-
weekly. The advantages of such a sched-
ule, from a production viewpoint, are too
well-known and too numerous to repeat
here, but if bi-weekly means the level of
entertainment supplied by the show, we
wish more programs would follow suit.
Sponsor plans to begin a weekly sked after
the first of the year, but two separate pro-
duction units will be used. . . . Commer-
cials, by Transfilm, were especially well
done. One directed to women, plays up
the "fashion" features of the car, while
the second, for men, does a thorough job
on performance. Agency is K. & E.
•
DOB SMITH and "Howdy Doody" mark
their 400th performance on NBC to-
day. Now seen across the board, show
started as a once-weekly Dec. 27, 1947.
Since then it's drawn more than a million
pieces of mail and over 200,000 ticket re-
quests and has been merchandised on 28
articles. . . . Local Chevrolet Dealers Assn.
will sponsor the Golden Gloves on WPIX
for the second straight year, through
Campbell-Ewald. They'll bankroll the fi-
nals, semis, and perhaps, the quarter finals.
. . . Video Varieties has completed a se-
ries of nine film commercials for Vaseline
Hair Tonic, through McCann-Erickson. . . .
Charles Henderson and Mirzi Mayfair have
signed for their third cycle on "Stop The
Music." Cast and crew for the show, inci-
dentally, now totals 140.
•
OFFICIAL UNVEILING of ABC's N. Y.
Television Center will be held Thurs-
day. . . . "City At Midnight," which bows
on WNBT tonite from an intersection on
New York's lower east side, will originate
its second stanza from the 52nd street
jazz belt, and its third from the dock area.
Don Luftig is scripting the latter two in-
stallments. . . . After putting in a full
day's rehearsal for "We, The People,"
Celeste Holm cracked: "Television is just
like summer stock — only fall never comes."
. . . Darla Hood and the Enchanters, vocal
quintet, left the cast of Ken Murray's
"Blackouts" to join Paul Whiteman for a
featured spot on his ABC Goodyear show.
Admiral Opens Lab
For Fringe Testing
Chicago — Admiral Corp. has
placed in operation the first labora-
tory specifically designed for fringe
area testing. R. A. Graver, vice-
president of the firm, said yesterday.
Laboratory, with 95-foot towers,
Graver disclosed, has been located
at Harvard, Illinois, which is 70 air
miles from Chicago transmitters,
and 80 miles from those of Milwau-
kee.
"There," said Graver, "all Admiral
models in process of development
are subjected to rigorous testing on
both Chicago and Milwaukee signals,
and are not approved for volume
production until they have demon-
strated their ability to bring in clear
pictures from both signal sources."
"There, also, spot-selected produc-
tion models are brought for special
'fringe area' testing to make certain
the production models all retain the
same 'fringe area' ability as the de-
velopment models. Tied in with the
'fringe area' test, are continuous
control tests for picture focus and
clarity, plus experiments with new
circuits to even further simplify and
stabilize television tuning and set
operations."
WPIX Ups Two
Peggy Gannon and Alex Courtney,
both associate directors, have been
promoted to full directors at WPIX,
it was announced yesterday. Both
have been with the News outlet
since the station started last year.
Nielsen's Top Ten
{New York — Sept.)
Toast of Town. WCBS-TV. . . 53.6
Suspense. WCBS-TV 41.3
Philco Playhouse, WNBT. ... 35.9
Kraft Theater. WNBT 32.8
The Goldbergs, WCBS-TV. . . 32.3
Fireside Theater, WNBT 32.3
Hopalong Cassidy, WNBT. . . 31.5
Cavalcade of Stars, WABD.. 30.3
Amateur Hour. WABD 30.1
Godfrey Friends. WCBS-TV.. 27.9
Sets In Use Pass
2,500,000 Mark
Television sets in use have passed
the 2,500,000 mark with the installa-
tion of some 255,000 receivers during
September, according to a report
yesterday by Hugh M. Beville, Jr.,
NBC research director.
Thirty-one per cent of all U. S.
video sets are located in the New
York area, he said. A year ago 46
per cent was the figure for the New
York area. As of Oct. 1, 48 market
areas are covered by television, an
increase of five new TV stations and
three new markets over the previous
month.
The new markets are Dallas,
Johnstown, Pa., and Greensboro,
N. C. The stations are KECA-TV,
Los Angeles; KBTV, Dallas; WJAC-
TV, Johnstown; WTVN, Columbus,
and WFMY-TV, Greensboro.
RMA Would Defer Color Test;
Polychrome Pleases Johnson
Washington Bureau of RADIO DAILY
Washington — RMA yesterday ad-
ded its voice to the RCA request
for a delay in the comparative dem-
onstration of color and black-and-
white TV systems, now slated to be
held here November 14.
Meantime, the FCC heard a top
official of Color Television, Inc., pre-
dict that whatever tne Commission
might do, commercial color tele-
vision is at least two or three years
off.
TV operators will experiment
with it, but there will be no com-
mercial exploitation for several
years, said Col. Donald Lippincott.
It will take time to develop technics
of make-up, stage setting, lighting
and to solve other production prob-
lems created by the shift, he said.
He recalled that it had taken years
before it was possible to utilize
Technicolor on more than an ex-
perimental basis.
Likes Both RCA And CBS
Meantime, it was revealed that
the Senate Interstate Commerce
Committee chairman, Edwin C.
Johnson, whose insistence upon full
speed ahead on color has been
credited with a large share of re-
sponsibility for the present proceed-
ings, viewed RCA color at the week-
end. He was reported to have been
very much impressed with it and
delighted by the compatibility fea-
tures of the system.
Johnson, it was said, found the
CBS picture better, but was enthu-
siastic about the prospects for de-
velopment of the RCA system.
Also Asks Royalty,
Other Conditions
For Contract
(Continued from Page 1)
leader. "Musicians shall be engaged
as librarians to keep track of film,"
the memorandum states, and sets a
scale of $2.50 an hour for librarians
and $2 for assistants.
What is regarded in the trade as
tantamount to a demand for pay-
ment of royalties on films is a sec-
tion outlining in broad details the
terms of the AFM royalty agree-
ment with the recording industry.
Statement adds: "The Federation
welcomes this suggestion and is pre-
pared to consider the most practical
methods of applying this formula to
these similar circumstances."
Other Conditions Outlined
Other conditions set forth by the
union follow:
"If television films are made for
scripts or similar dramatic episodes,
or for anything in which music and
dialogue alternate, then the musi-
cians can only render services if the
script is recorded in its entirety. . . .
"The producer further agrees to
register identification of picture and
music sound track with the Federa-
tion.
"It is further agreed that all mu-
sic already recorded, and commonly
referred to as recordings, will not
be disposed of, sold, leased or used
for any television purpose. . . .
"No foreign sound track can be
used for television film without per-
mission from the American Federa-
tion of Musicians. . . .
"The Federation is advised that
the present development and status
of the industry does not warrant
steady and continuing employment
of musicians by producers of televi-
sion films. On the basis of such ad-
vice, the Federation is willing and
prepared to enter into agreements
governing single engagements for its
members."
New BBC Station
Sutton Coldfield. England— A
new television station, bearing
the name of this midland city
near Birmingham, will begin op-
erations on Dec. 17 with programs
originating at Alexandra Palace.
London, it was announced yester-
day by the BBC.
The initial telecasts will be
carried from London to the new
station here via a relay station.
A coaxial cable is planned for
later next year. The new outlet
here has a potential audience of
6.000.000 persons.
RADIO DAILY=
Tuesday, October 25, 194S
Change NAB By-Laws
In Mail Referendum
(Continued from Page 1)
members and their rights of parti-
cipation in NAB affairs.
2. and 3. Provide that in special
cases the Board of Directors may set
dues classifications on an interim
basis, as in the case of television sta-
tions.
4. Provides for election of two di-
rectors-at-large to represent televi-
sion stations on the Board of Direc-
tors.
5. Allows the NAB Secretary-
Treasurer to count and tabulate
votes in mail balloting, in place of a
firm of certified accountants, and
otherwise to conduct all elections.
Terms Of Office Provided
6. Provides for terms of office for
NAB directors, and brings terms of
directors-at-large in line with two-
year terms of district directors, fix-
ing the time when all directors take
office.
7. Cancels the Board meeting for-
merly held after the annual NAB
convention, providing only three
Board meetings each year.
8. Eliminates the office of NAB ex-
ecutive vice-president.
Copies of the revised by-laws, in-
corporating the foregoing amend-
ments, will be sent out to all mem-
bers.
Schaefer Beer Sponsors
Ice Hockey Over WMGM
The F. & M. Schaefer Brewing Co.
will sponsor the home games of the
New York Ranger ice hockey team
over WMGM, New York, starting
Wednesday, Oct. 26. BBD&O handles
the account.
The 35-game home schedule of the
Rangers will be played at Madison
Square Garden, with Bert Lee and
Ward Wilson doing play-by-play
and color. The broadcasts will start
at 9 p.m.
Radio Gives Full Coverage
To UN Corner-Stone Fete
(Continued from Page 1)
quarters. With an estimated audi-
ence of 50,000,000 people hearing the
broadcasts throughout the world,
radio carried the program to 2,000
stations throughout the United
States and staff members of U. N.
radio division described the cere-
mony in 26 languages for broadcast
by shortwave around the world.
Benjamin Cohen, assistant secre-
tary general of U. N., arrived early
for a last minute check of the radio,
TV and newsmen's accommodations
Jim's Busy Day
James Sauter, entertainment
advisor to the Democratic Na-
tional Committee and aide to
Mayor William O'Dwyer, was
one of the busiest men at
the V. N. dedicatory ceremo-
nies. He took President Tru-
man's overcoat and hat when
he mounted the rostrum, tested
the microphones, poured a
glass of water for him and
then retired to chat with Mayor
O'Dwyer. When the ceremonies
got underway Jim disappeared
in the wings wiping his brow.
WEVD
117 119 W 46 St
HENRY GREENFIELD. Me. Director N Y 19
and to inspect the seating arrange
ments for the delegations from 59
countries. Peter Aylen, director of
radio, was there too and Dorothy
Lewis, head of the domestic radio
division, was busy shepherding a
group of women commentators
about. Among her guests were Alma
Kitchell of WJZ-ABC and Helen
Sioussat, director of talks of CBS.
Ben Grauer, NBC's ace announcer,
shook hands with U. N. officials as
he moved about and Robert Trout
another well known radio and TV
commentator, busied himself in the
press section quitely making notes
on the occasion.
The whole scene was reminiscent
of a national political convention or
the inauguration of a President.
Batteries of TV cameras and radio
equipment were mounted high to
the left of the rostrum while on an
improved stage to the right still
cameramen and radio news com
mentators were arranged on differ-
ent elevations.
Staff announcers of U. N. speaking
in 26 languages operated from the
roof of the Manhattan Building
near the cornerstone itself, and be-
gan broadcasting at 11:45 a.m. A
running discription of the entire
proceedings as well as transmission
of the live voices of the principal
speakers was shortwaved by U. N.
radio to Europe and the Mid-East
and relayed by CBC in Canada.
Representatives of the United
States State Department's Voice of
America and uniformed announcers
of the Armed Forces network were
also on hand to give a word picture
of the ceremonies and accompanying
addresses to listeners around the
world.
The whole ceremony moved with
clock-like precision. It began at
12: 00 noon when Brigadier General
Carlos P. Romulo, president of the
General Assembly, called the session
to order after a brief speech empha-
sizing the importance of the oc-
occasion and then introduced Hon.
Warren R. Austin, chairman of the
Headquarters Advisory committee;
The Hon. William O'Dwyer, Mayor
of the City of New York; The Hon.
Thomas E. Dewey, governor of the
State of New York and The Hon.
Harry S. Truman, president of the
United States of America.
Each speaker spoke into a battery
of microphones on the rostrum and
their voices were carried over a
public address system to the thou-
sands who gathered for the occasion.
Network pickups of the ceremonies
began at 12:30 p.m., with the ad-
dress of President Truman and con-
cluded with the cornerstone laying
ceremony in which The Honorable
Trygve Lie, Secretary General, par-
ticipated.
FMA And NAB Rest;
Early Merger Seen
Washington Bureau of RADIO DAILY
Washington — Tentative terms
whereby FMA would become a par1
of NAB have been gone over b>
members of the NAB structure com-
mittee, with FMA toppers also par-
ticipating in the discussions. These
terms will now be gone over by
the FMA board, which will decide
whether to submit them to the asso-
ciation's membership for approval
and also by the NAB board when
it meets next month.
Details of the discussions are being
kept bottled up, but it has been es
tablished that there has been great
progress toward the merging of the
two groups.
That the question would have to
be put to the membership of FMA
was advanced as the prime reason
for secrecy, but one participant in
the discussions remarked that "any
rumors of an approaching merger
may be said to have some substan-
tial basis."
It was stressed that the meetings
here last week were the first look-
ing toward merger, and that there
might have to be more.
Sales Of Philip Morris
Up 15% From Last Year
Sales of Philip Morris & Co. dur-
ing the six months ended with Sep-
tember were 15.2 per cent above the
corresponding period last year, the
firm's report disclosed yesterday.
Dollar volume of sales increased
$16,990,621, to a total of $128,457,106.
The company reported an estima-
ted net income of $8,012,610, equal to
$3.81 per share, against $5,801,258 or
$2.69 per share earned in the six
months to Sept. 30, 1948.
THE JACKIE ROBINSON SHOW
(with Jackie Robinson)
Available For
RADIO and TELEVISION
13 Weeks Beginning Nov. 14
for information call
HARRY SOLOW
45 W. 45th St.
JU. 6-0350 N. Y.
Stork News
Portsmouth, Ohio — John Vroman,
announcer at WPAY and FM, is the
father of a boy, Eric Alden, born to
Mrs. Vroman Oct. 15.
Television engineers call
this the "Test Pattern" of
WMAR-TV.
Set-owners call it a sure
identification of finest in tele-
vision entertainment.
Businessmen are discover-
ing that it means the best
buy in television in Maryland!
WMAR-TV
The Sunpapers Station
CHANNEL 2 ♦ BALTIMORE, MD.
VOL. 49. NO. 17
NEW YORK, WEDNESDAY, OCTOBER 26, 1949
TEN CENTS
BROADCASTERS GATHER FOR DIST. MEET
Over 100 At Skytop For 3rd District.^
NAB Session; Sales Problems Will
Highlight Two -Day Session
Religious Campaign
Opens On Sunday
President Harry S. Truman and
Charles E. Wilson, president of the
General Electric Company, will
broadcast addresses over the major
networks, launching the "Religion in
American Life" Campaign, Sunday,
Oct. 30, 11:15-11:30 p.m., EST.
The choir of the Chapel of the In-
carnation, New York City, also will
be heard on the program, which
will originate in the CBS New York
studios, except for the President's
speech, which will come from Wash-
ington.
Mr. Wilson, who is national chair-
man of the campaign, will make the
introductory talk and present Presi-
dent Truman.
ABC Reports Sharp Rise
In Wismer Co-op Sales
ABC reports a 114 per cent in-
crease in the last two months among
sponsors of Harry Wismer's coopera-
tively-sold Saturday night sports
commentaries.
Wismer now has a total of 92 ad-
vertisers sponsoring his weekly
quarter-hour show, as against 43 a
year ago, ABC said. By categories,
(Continued on Page 2)
Mutual Names Marts
Chicago Office Head
Chicago — Carroll H. Marts, sales
manager of MBS' Central Division,
has been promoted to the post of di-
rector of the web's office here, it has
been announced by Frank K. White,
MBS president.
The appointment follows the move
of Adolf N. Hult, former Central
(Continued on Page 2)
Luncheon Meeting
Philadelphia — ■ Representa-
tives of the FCC, NAB, and RMA
are expected to attend a luncheon
at the Sheraton Motel on Thurs-
day sponsored by the Junior
Chamber of Commerce as a spe-
cial feature of National Radio
and Television Week, Oct. 30-
Nov. S. Norman Corwin, of the
United Nations radio staff, is the
guest speaker.
Backs CBC Programs
Montreal — The charge that
Canadian radio programs cannot
compete with programs produced
in the United States was indi-
cated unfair by Lamont Tilden.
of CBC, addressing the Mount
Royal Women's Community Club.
The charge was incompatible
with the fact that every year in
open competition in the United
States against all comers on the
North American continent, and,
judged by Americans, Canadian
programs had taken top honors,
he said.
NBC Head Meets Press
At Trade Luncheon
Joseph McConnell, new president
of NBC, met the press yesterday at
a luncheon in the Flamingo Room
of the Waldorf-Astoria and the in-
vitation brought out the key men of
the wire services, trade and daily
press.
Mr. McConnell was introduced by
Sydney Eiges, vice - president in
charge of press relations who wel-
comed the radio-TV writers and
(Continued on Page 3)
Transit Radio Popular,
St. Louis Survey Shows
Cincinnati, O. — A survey by the
St. Louis Public Service Co. among
its bus and street car drivers one
year after the vehicles were equip-
ped with FM radio receivers shows
them overwhelmingly in favor of
(Continued on Page 8)
Washington Bureau of RADIO DAILY
Washington — FCC Commissioner
Robert F. Jones was accused of
"pitching" for the CBS color-TV
system yesterday by Philco's vice-
president, David B. Smith. In a brief
but bitter flare-up, Smith took ex-
ception to Jones' insistent question-
ing concerning the need for com-
plete compatibility in TV.
The spat occurred after Jones had
remarked that Smith was much
Yankee Web Signs
Heavy Sponsor Sked
Boston — One of the largest con-
tracts to be signed in New England
radio for some time was completed
this week by the Dolcin Corporation
with the Yankee Network for twelve
quarter-hours a week effective Sun-
day, October 30, it was announced
yesterday by Linus Travers, execu-
tive vice-president and general man-
ager. The 52-week order on WNAC
(Continued on Page 3)
MacArthur's Radio Chief
Named By Protestants
Albert Crews, former NBC execu-
tive who served until last April as
chief of radio programming for Gen.
MacArthur in Japan, has been ap-
pointed director of production for
the Protestant Radio Commission, it
was announced yesterday.
Crews went to Japan in 1947 and
(Continued on Page 2)
Fran Warren, Thornhill
On New Thesaurus List
RCA Recorded Program Services
have announced the addition to their
Thesaurus list of two new shows,
marking the first expansion since
(Continued on Page 2)
more detailed in his criticisms of the
CBS system than in his comments
on the RCA system.
Smith offered a set of five criteria
which he said any color system must
meet, and insisted, as Jones ques-
tioned him, that it would be better
for the Commission to wait for a
system meeting these criteria than
to adopt any present system which
does not meet the standards he ad-
( Continued on Page 7)
By FRANK BURKE
Editor, Radio Daily
Skytop, Pa. — Over 100
broadcasters from the Penn-
sylvania, Delaware and Mary-
land areas are gathered at the
Skytop Lodge for "on the re-
cord" and "off the record" ses-
sions of the Third District
NAB. The two-day session
called by George D. Coleman,
general manager of WGBI,
(Continued on Page 3)
WNYC To Cover Polls
Despile FCC Setback
WNYC, New York, despite the re-
fusal of the FCC this week to permit
extension of its sign-off time on Nov.
8, is going ahead with plans for the
most extensive election coverage in
its 25-year history, Seymour Siegel,
director of the city's non-commer-
cial station, said yesterday.
This year as last, when the Com-
mission was equally adamant in its
(Continued on Page 2)
Long Delay Seen Likely
In NBC And KMPC Deal
Washington Bureau of RADIO DAILY
Washington — It is likely to be
many months before NBC is per-
mitted to consumate its deal to take
over control of KMPC, Los Angeles,
observers here believe. Whether the
(Continued on Page 2)
Plans European Tour
Los Angeles — ■ Chet Huntley,
KNX-Columbia Pacific Network
reporter and news analyst, will
leave October 31 for a six-week
tour of Europe where he will
interview world leaders, record
news spots and gather material
for future broadcasts. His last
broadcast will be on Oct. 29, and
he will return to the air Decem-
ber 18.
Smith- J ones Spat Enlivens
Color -Television Hearings
2
RADNO DAILY
Wednesday. October 26, 1949
Vol. 49, No. 17 Wed , Oct. 26, 1946 lOCts.
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays. Sundays
and Holidays at 1501 Brotdway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President; Chester B.
Bahn, Vice-President; Charles A. Alicoate,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily,
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Cable address: Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older. Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg .
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postofKce at New York, N. Y.,
•>nder the act of March 3, 1879.
FINANCIAL
_ {October 25) —
NEW YORK STOCK EXCHANGE
High
ABC ZVl
Admiral Corp. 2814
Am. Tel. & Tel. 144
CBS A 24 Vi
Philco 30V2
Philco pfd 81 Vi
RCA Common ... 12%
RCA 1st pfd. 71 1/2
Stewart-Warner . . . 1234
Westinghouse ... 29
Westinghousc pfd. 98%
Zenith Radio
285.8
Low
8 1/4
277/8
143%
24'/2
30
81 1/2
12%
70y2
12%
28%
98V4
281/4
Close
8i/2
28
144
241/2
301/2
8 11/2
12%
701/2
123/4
29
983/4
28%
NEW YORK CURB EXCHANGE
Nat. Union Radio 2% 23,4 2%
OVER THE COUNTER
Bid
DuMont Lab 19V4
Stromberg-Carlson 131/4
U. S. Television %
WCAO (Baltimore) 16
WJR (Detroit) 7ty»
Net
Chg.
+ %
— %
+ Vi
— 1%
+ V4
+ %
— V4
+ %
+ Vi
Asked
2OV4
141/2
%
Sponsors News Program
Rolls Razor, Inc., has signed an
eight-week contract to sponsor
WNBC's 6:30 a.m. "News With Peter
Roberts" program. The order, call-
ing for sponsorship on a Monday-
thru - Friday basis, was placed
through Anderson, Davis & Piatt,
Inc.
* COmiNG AND GOING *
DR. PETER C. GOLDMARK, director of re-
search and engineering development at CBS,
will leave by plane tomorrow for England,
where he will lecture on CBS color television
and Columbia Records' LP discs.
LEE NEAL, of the sales department at WIP,
Philadelphia, is expected in New York today
on station business.
JOHNNY O'CONNELL, account executive of
Associated Program Service, leaving for Skytop,
Pa., to attend the meeting of District 3 of the
NAB.
VAN KONYENBURG, general manager of
WTCN-TV, Minneapolis, Minn., is in New York
for conferences at the headquarters of the
Columbia network.
ZERO MOSTEL, comedian, has arrived in
New York for conferences with executives of
the Stanton B. Fisher, Inc., agency regarding
his guest shot this Saturday on Jack Carter's
"Cavalcade of Stars."
FRED FREED, reporter on "This Is New
York" over WCBS, is spending this week at
Princeton University gathering material con-
cerning undergraduate life.
DONNA FARGO, Teleparencics executive, is
in New York to confer with Mitzi Mayfair,
partner, and Paul Mowrey, ABC sales chief,
regarding the use of Teleparencies process
backgrounds on the local video stations of
ABC.
ANNE DAVIS, announcer on WJHO, Opelika,
Ala., is in London, England, to appear on the
"Charter Night" program of the London Pilot
Club.
HARRY BURKE, general manager of KFAB,
affiliate of CBS in Omaha, Nebr., is here on
station and network business.
DAVID MILSTEN, Western counsel for
SESAC, is in town and will be here for the
next few days on business.
MacArthur's Radio Chief
Named By Protestants
(Continued from Page 1)
was given the task of converting the
Japanese broadcasting setup from a
state monopoly to a system of pri-
vate enterprise. From 1943 to 1947,
Crews was production director for
NBC, Chicago. Since 1943 he has
served as radio editor for Houghton-
Mifflin Co., and is the author of sev-
eral standard radio texts. From 1935
to 1943 he was chairman of the radio
department at Northwestern Uni-
versity.
WNYC To Cover Election
Despite FCC Setback
(Continued from Page 1)
no-extension edict, WNYC will
make its unique coverage facilities
at City Hall available to other local
stations as a public service. There is
also a possibility that one or more
of New York's independent televi-
sion stations may bring their cam-
eras down to cover the election
night spectacle, Siegel said.
ABC Reports Sharp Rise
In Wismer Co-op Sales
(Continued from Page 1)
automobile dealers and accessory
stores lead the parade, followed by
brewers, department stores, and
clothing stores.
Bishop Promoted At NBC
Don Bishop, staff writer and as-
sistant magazine editor in the NBC
press department for two years, has
been named magazine editor, it was
announced by Josef C. Dine, direc-
tor of the press department. Bishop
will succeed Jack Slocum.
Auriel Macfle has joined the de-
partment as assistant magazine edi-
tor. She was formerly publicity di-
rector for United Artists' chain of
first run theaters in Los Angeles, in
the publicity department at Capitol
Records, and director of publicity
for Robert Holley Advertising Com-
pany in New York.
Fran Warren, Thornhill
On New Thesaurus List
(Continued from Page 1)
RCA took over several weeks ago
— Claude Thornhill's orchestra, and
vocalist Fran Warren.
Tied in with the Thornhill show
is a song-titling contest for listeners
of Thesaurus subscriber stations,
with all-expenses-paid weekends in
New York for monthly winners.
Both the Thornhill program and
"Fran Warren Sings" will be offered
to Thesaurus subscribers on a week-
ly basis.
Mutual Names Marts
Chicago Office Head
(Continued from Page 1)
Division vice - president, to New
York as v-p in charge of all network
sales.
Marts joined Mutual in 1942 as a
sales service supervisor. After that,
he was consecutively, administrative
assistant to Hult, account executive
and sales manager. Marts graduated
from Northwestern University in
1928, and joined the Atlantic and
Pacific Tea Company as chief ac-
countant.
Long Delay Seen Likely
In NBC And KMPC Deal
(Continued from Page 1)
FCC will ever approve the transac-
tion is not at all certain — but what
is practically certain is that there
will be no okay until after there has
been a hearing on the license renew-
als for KMPC and the other two
stations under control of G. A.
Richards— WJR, Detroit, and WGAR,
Cleveland.
Buys Series On ABC
Chicago — The Ronson Art Metal
Works, Inc., has purchased a new
five-minute weekly variety series,
"The Johnny Desmond Show," over
the full 271-station network of ABC,
starting Jan. 11, 1950, 8:55-9 p.m..
EST. The 49-week contract was han-
dled through Grey Advertising
Agency, Inc., of New York.
Are you buying
lots of
WATTS
or listeners?
Sure, there are stations in Bal-
timore with more wattage than
W-I-T-H. And to hear some of
them talk, you'd think nobody in
this rich market ever listened to
any station but theirs.
But those claims won't stand
up in the face of facts. We make
no such claims for W-I-T-H.
But we do claim this:
W-I-T-H delivers more listen-
ers-per-dollar than any station in
Baltimore. It covers 92.3% of the
radio homes in the Baltimore
trading area.
So if you want to make every
penny count, buy W-I-T-H, the
BIG independent with the BIG
audience. If you want low-cost-
sales in Baltimore, call in the
Headley-Reed man today, and
put W-I-T-H on your schedule.
Baltimore 3, Maryland
TOM TINSLCY, President
Represented by Headley-Reed
RADIO DAILY:
Sales Programs To Fore
At NAB Regional Meeting
NBC Head Meets Press
At Trade Luncheon
Wednesday. October 26, 1949
Yankee Web Signs
Heavy Sponsor Sked
(Continued from Page 1)
and the complete Yankee web in-
cludes six different programs for
morning, afternoon and evening lis-
tening. They are Marvin Miller,
human interest stories each Monday,
Wednesday and Friday, from 10:30-
10:45 p.m.; Cedric Foster, news, each
Tuesday and Thursday, 1:45-2:00
p.m.; "Bill's Scrapbook," poems and
organ music, Monday and Friday,
8: 15 a.m., and Saturday, 10: 15-10: 30
a.m.; World News, 7:15-7:30 a.m. on
Wednesday; Hymn Singer, Sundays,
from 9-9: 15 a.m., and "Deems Taylor
Concert" on Sunday's, from 1:30-
2:00 p.m.
Additional full Yankee network
advertisers including Habitant Pea
Soups, Waleeco Candy Bars, Pertus-
sin, Christmas Club and Hudson
Paper making the closing quarter of
the year one of the most successful
in its 26 years of operation.
Continental Co. Renews
"Grand Slam" On CBS
Continental Baking Co., New
York, for Wonder Bread and Hostess
Cakes, has renewed its sponsorship
of "Grand Slam," CBS musical quiz
program, effective Nov. 21, it was
announced yesterday by William C.
Gittinger, CBS vice-president in
charge of sales. "Grand Slam," aired
Monday through Friday, 11:30-11:45
a.m., EST, with Irene Beasley as
mistress-of-ceremonies, has been on
the CBS network under Continental
sponsorship since September, 1946.
Agency is Ted Bates & Company,
New York.
Joins Goodman
Irving "Hank" Kempner has join-
ed Harry S. Goodman Productions,
assigned to handling sales in the
Wisconsin and Minnesota territories.
He was formerly program director
of WKAM, Warsaw, Ind.
WCTC Is Commercial
Our pleasure in winning the
School Broadcast Conference award
for our program series "Children
Have Their Problems" was exceeded
only by our chagrin when we read
in the October 19 issue of Radio
Daily that WCTC is a non-commer-
cial station! ! ! We're selling our air
time pretty consistently out here in
New Brunswick — and don't even an-
ticipate that we'll ever consider do-
ing otherwise. Nevertheless, we still
have some time left for outstanding
public service programs.
Sincerely,
Edith Brandt
Program Director
WCTC,
New Brunswick, N. J.
(Continued
Seranton, district chairman, is ex-
pected to differ somewhat from
previous NAB district meetings as
all sessions will not adhere strictly
to the "off the record" procedure
advised by NAB executives in
Washington.
The pattern for the two day ses-
sion is similar to other district meet-
ings conducted by NAB officials
during recent weeks. Kenneth Ba-
ker, NAB director of research and
acting president of BMB, will con-
duct the opening business session
at 10 a.m., today. Baker is expected
to report that the Second Study of
BMB will be ready for release
around December 1, and will also
report on the financial status of the
audience measurement organization.
Sales Session Important
Most important of all the sessions
will be the Sales Clinic scheduled
for 11 a.m., today. At this session
J. Robert Gulick of WGAL, Lan-
caster, will act as chairman and
broadcasters of the Third District
will be given an opportunity to air
their views on the sales problems of
radio. Following the panel discus-
sion, Maurice B. Mitchell, director
of Broadcast Advertising Bureau,
will take over. Mitchell will do the
BAB pitch that has been featured
at all previous NAB district meet-
ings and will outline the advant-
ages of this service to the broad-
casters. He will hold forth until
4: 15 p.m., when Sydney Kaye, as
spokesman for Broadcast Music,
Inc., will give a progress report
on the BMI operations. Kaye's re-
Radio Hams To See Film
On Video Interference
West Hartford, Conn. — George
Grammer, technical director of the
American Radio Relay League, na-
tional organization of radio ama-
teurs, has announced the release of
a motion picture on television inter-
ference, for showing to groups of
video servicemen and radio ama-
teurs.
The film illustrates corrective
measures which may be taken by
the "ham" whose private shortwave
transmitter interferes with the tele-
vision reception of his neighbors.
The film also covers picture inter-
ference from other sources, and sug-
gests remedies. Distribution through
more than 600 local amateur radio
clubs is planned.
Sterling Celebrates
Jack Sterling, WCBS early morn-
ing man, will celebrate his first an-
niversary with the New York flag-
ship of CBS on Tuesday, Nov. 1. CBS
brought Sterling from the Midwest
to take over the 6-7:45 a.m. across-
the-board stint from Arthur God-
frey, who decided he would rather
sleep late.
from Page 1)
port, incidentally, will show that
BMI is stronger than ever and is
taking an active part on the devel-
opment of the nation's television in-
dustry.
A cocktail party is scheduled for
6: 30 p.m., Wednesday to be followed
by a dinner and entertainment.
Employe-employer relations will
be the subject of the Thursday
morning session called for 10 a.m.
Frank Smith, general manager of
WBZT, Beaver Falls, will preside
at this session and will introduce
Charles H. Tower, assistant to Rich-
ard P. Doherty of NAB, who will
present the industry organization's
point of view.
Miller to be Heard
Clair R. McCullough, district di-
rector at large of NAB, and presi-
dent of WGAL, Lancaster, will pre-
side at the afternoon session and
will introduce Justin Miller, presi-
dent of NAB, who will be the prin-
cipal speaker of the district meet-
ing. The talk by Judge Miller will
be followed by a forum session.
Following the close of the Third
District meeting tomorrow after-
noon, the Pennsylvania Broadcas-
ters Association will hold a session
at 5 p.m.
(Continued from Page 1)
then turned the luncheon over to his
new boss.
The new NBC prexy got off to a
flying start with the trade boys. In
the first place he complimented
them on their knowledge of radio
and television and then proceeded
to thank them for their courtesies.
He stressed that he felt they knew
more about operations than he and
asked their indulgence as he entered
into the new job.
No Questions Asked
Then came the question period.
The newsmen who had been invited
to ask questions failed to come up
with anything in the way of an in-
quiry. They had accepted Mr. Mc-
Connell on his say and returned his
courtesy by declining to question
him.
N. Y. Advertising Women
Host Tomorrow At Astor
The Advertising Women of New
York will hold a Hallowe'en cock-
tail party in the Belevedere Room
of the Hotel Astor, 5: 30-7: 30 p.m. on
Friday, Oct. 28. Admission is $3.50
per person, with proceeds going into
the club's service activities fund.
for profitable selling INVESTIGATE
WDELf
WILMINGTON
^ DELAWARE \
WGAL
LANCASTER
1^ PENNSYLVANIA
WKBO )
HARRISBURG
. PENNSYLVANIA ^
WRAW
READING
^ PENNSYLVANIA
WORK]
YORK
^ PENNSYLVANIA \
WEST
EASTON
^ PENNSYLVANIA
and
WDEL TV |
WILMINGTON
DELAWARE
'WGAL -TV
LANCASTER
PENNSYLVANIA gjr^
STEINMAN STATIONS
Cloir R. McCollough, Managing Direcror
Represented by
ROBERT MEEKER ASSOCIATES
Chicago San Francisco New York Los Angeles
THANKS TO BROADCASTERS, ARTISTS, PUBLISHER
KEEPS HITTING . .
and the same Broadcasters, Artists, Publishers, Composers, Disc Jockeys,
Record and Transcription Companies, and Juke Box Operators now aim to
Hit With These Up-Coming BMI Leaders
THE BILLBOARD PICKS: CROCODILE TEARS
THE DISC JOCKEYS PICK: VIENI SU
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THE OPERATORS PICK:
BMI PICKS:
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SLIPPING AROUND
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SHE WORE A YELLOW RIBBON
EVERYTHING THEY SAID CAME TRUE
WHY DON'T YOU HAUL OFF AND LOVE ME
WHO'LL BE THE NEXT ONE TO CRY OVER YOU
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CARELESS KISSES
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580 FIFTH AVENUE, NEW YORK 19, N.Y.
CHICAGO • HOLLYWOOD • TORONTO • MONTREAL
i COMPOSERS, DISC JOCKEYS, RECORD AND TRANSCRIPTION COMPANIES, JUKE BOX OPERATORS
HIT AFTER HIT... WEEK AFTER WEEK
6
RADIO DAILY
Wednesday. October 26, 1949
CHICAGO
By HAL TATE
HARRY HOLCOMBE at the Grant
Agency tells us that they are
keeping their prize package "Dr.
I. Q." on NBC even though Mars
Candy relinquished the program last
week. He hopes to announce the
name of a new sponsor soon. Mars
is retaining its "Curtain Time" pro-
gram over NBC.
WCFL announcer Mai Bellairs is
a father for the third time. His two
boys now have a baby sister, Patti
Lynne.
WCFL's Bill Harmon back at' the
station after four weeks of fishing
up Michigan way.
Mr. and Mrs. Ed Scott are the
parents of a son, Christopher Alan,
born October 7th at St. Francis Hos-
pital. Ed's a member of the WBBM
announcing staff.
That "sleeper" Frankie Laine re-
corded here very quietly the other
week-end was "Satan is a Lady."
It'll be out on the Mercury label
soon.
Sil Aston, WAIT manager, back
from a New York business trip with
a sheaf of contracts including a
"spot" schedule for Cavalier cigar-
ettes in his pocket.
WAAF manager Brad Eidmann
says his station won't go full-time
till May or June of next year. The
FCC gave the station the okay for
5,000 watts full-time but it will be
that long before equipment and
facilities can be completed.
Bernie Howard, package producer,
who is the owner of the "Name the
Movie" idea, is planning to develop
the show into a gigantic movie
giveaway program.
Dick Wells, popular free-lance an-
nouncer, back from a business trip
to Louisville where he reports all
Louisville was shocked by the sud-
den death last week of Pete Disney,
WHAS program director. Latter
died of an intestinal ailment con-
tracted while in service in Italy.
Ed McElroy emceed a full show
at Vaughn General Hospital last
week. Talent -line-up included the
Art Van Damme unit.
Revere Camera will start sponsor-
ship of "A Date With Judy" over
ABC on November 10. Roche, Will-
iams and Cleary, Chicago, handles
the account.
1949
FRENCH RESTAURANT
LUNCHEON from $2.00
DINNER from $3.00
COCKTAIL BAR
'Jamoub.ffie/ixJt CandieA
15 East 52 nd St.
AIR CONDITIONED
Mainly About Manhattan. . . !
• • • AROUND TOWN: WOR's top brass in a huddle regarding
their TV sitcheayshun and trying to figure out ways of pumping some
blood into the anemic schedule. . . . Looks like ABC-TV on the coast
will go seven days a week, instead of the five-day sked they're now
on. . . . Ted Granik's NBC simulcast of "American Forum of the Air"
tees off Sunday at 4:30 p.m. out of Washington. . . . Herb Sheldon's
first short for Universal-International (out of a series of 4) opens at
the Criterion Theater today. Tagged "You Don't Say," it's Sheldon at
his funniest. . . . The Eve Wygod beauty salon signed for a 13-week
spot on the Bea Kalmus WMGM midnight stanza. . . . Roger Kay, his
TV-stable already heated up with Mady Christians. Lionel Stander.
Paul Lukas and others, has inked Gene Rayburn, the WNEW disk jock.
He's got an hour TVariety series in mind for him. . . . Lester Lewis has
set a new Eloise McElhone show for DuMont slated to start Nov. 8th.
. . . Eagar Kobak denies reports he might enter station rep. field. . . .
Carlos Franco, former Y & R exec, joining Kudner on the 31st. . . .
Elaine Williams, one of television's loveliest, joins "Captain Video"
this week in a running part as Moysing, a Chinese lass. . . . CBS-TV
building a new half hour domestic comedy series around Al Bernie
to fill the Wed. 9:30 p.m. slot.
ft ft ft ft
• • • FOR THE RIPLEY DEP'T: WDTV, only television
station in Pittsburgh, hasn't single television camera on the
premises! They just use films and what's fed them from other
webs. What's more, rumor has it that they're one of the few
TV stations in the country operating in the black. (Maybe that's
the way to do it, huh?).
ft ft ft ft
• • • The Waldorf's famous luncheon fashion shows will become
a weekly WABD feature starting this Friday. Feature of the new
series, besides showing the latest in fashions and vogues, will include
a theme varying from week to week and a "celebrity table" around
which will be women identified with the theme of the week. Opening
show, arranged by B. Altman, will be "Beauty After 40," which is the
title of a new tome by Edyth Thornton McLeod, a guest of honor.
Others at the celebrity table will be Emily Kimbrough. Stella Unger,
Cornelia Otis Skinner, Gloria Swanson. Irene Rich and Ann Harding.
The program, staged in the Sert Room, will be seen every Friday from
1:30 to 2:00 p.m.
ft ft ft ft
• • • MANHATTAN SEEN-ery: Louis B. Mayer digesting
the electric news bulletins flashed on the Times Sq. Bldg. . . .
Irving Berlin, Dean of Tune-Pan-Alley, circled by autografans
outside of Sardi's . . . Mary Kay and Johnny Stearns, television's
first family, dining at the Fireside Inn. . . . Jack Gilford, who
sez he's tired of eating his wife's biscuits. "If you had to lift
them," he claims, "you'd be tired too." . . . Jack Pearl, at Bill
Bertolotti's, relating that he's concentrating entirely on TV and
just thumbed down B'way musicomedy plans.
ft ft ft ft
• • • SMALL TALK: Eunice Howard drops the col'm a line to
tell us she's wed to Ray Maxwell. . . . Mariners Quartet getting heavy
mail response from their airing of "Leprechaun's Lullaby." . . . Lew
Herbert, usually cast as a guardian of the law. switched sides on Bill
Gargan's TV series and turned in a bang-up job as the kidnaper-coun-
terfeiter menace. . . . Chalk up another great show for Irving Mansfield's
'This is Show Biz" last Sunday. One of the high spots was Sam Levinson,
the reformed school teacher who is now earning 2000 bux a week
for the same spiel he used to hand out to the kids for free.
SAD FRRDCISCO
By NOEL CORBETT
GENE ENGLE is planning a remote
from his Gene's Restaurant com-
parable to the interview type show
he had during the war. Gene's is
favorite hangout for newspapermen,
radio, stage and screen stars.
Milt Samuel, Young and Rubicam
press head on the coast in town dur-
ing a swing of Western cities.
Lloyd Yoder, one-time NBC man-
ager here, now top man at KOA,
Denver, due in town the end of the
month. With him will be his wife,
the former Betty Marino, who, with
her violin starred on many programs
emanating from here when KPO-
KGO was Coast headquarters for
NBC.
Bill Cullenward, new press infor-
mation manager at KCBS, was for-
merly an airline publicity rep and
beat the drums for the late Tom
Breneman.
Here 'N' There . . . Madolin Bing-
ham has joined the Abbott Kimball
Company as account exec. . . . Louis
Marchi is now in charge of Beau-
mont and Hohman's Portland office.
. . . Kirk Torney is now the North-
ern California rep for Hoffman Ra-
dio. . . . .David Meblin, KSFO-KPIX
talked on "Television — Entertainer,
Educator, Merchandiser" at the Pal-
ace Hotel for the University Club
group. . . . Beaumont and Hohman
are the agency handling spots for
200 Western stations plugging Paci-
fic Greyhound Bus Lines. The bud-
get carries a fifty per cent increase
over last year. . . . Hale Brothers
(department store) and Motorola,
Inc., are sponsoring twelve of the
local Shamrock Ice Hockey team
games.
The first serious study
of a new literary form
Radio
AND
Poetry
by MILTON ALLEN KAPLAN
Everyone interested in radio as a
primary medium of communication
and culture will profit from this
analysis of the development of a
new literature — poetry in radio. Dr.
Kaplan follows the record of the use
of poetry in radio from its role as
"fill-ins" to the emergence of the
radio verse play, and points out un-
explored literary and cultural possi-
bilities of radio and television. $4.50
At all bookstores, or order from
COLUMBIA UNIVERSITY PRESS
Morningside Heights, New York 27
Publishers of The Columbia Encyclopedia
Section of RADIO DAILY. Wednesday. October 26. 1949 — TELEVISION DAILY is fully protected by register and copyright
SMITH VS. JONES AT TV HEARING
TELE TOPICS
A SHOW that should excite widespread
** interest and inspire a flock of imi-
tations because it makes possible high
quality entertainment at exceptionally low
cost is "What Happens Now?", seen local-
ly on WOR-TV. The idea of a group of
actors improvising brief skits from a given
situation or line of dialogue is not new
to show business, but in video it is espe-
cially valuable since it eliminates all need
for costly rehearsal. But it is doubtful if
anyone can bring it off as well as The
Improvisers, six young thespians who work
so well together that they seem, at times,
to anticipate each other's lines and actions.
The skits they built were, at times, weak
in development and in the punchline de-
partment, but the dialogue was very good
— witty and sophisticated and, occasion-
ally superior to that heard on many script
shows. Show this week was not well paced,
needing more variety in the type of mate-
rial given the actors. . . . The Improvisers
are Larry Blyden, Cecily Burke, Joyce Gor-
don, Ross Martin, Charles Mendick and
Jean Pugsley. Nelson Olmsted is emcee.
•
£"*BS HAS DECIDED that Abe Burrow's
talents are best suited to TV and is
dropping his "Breakfast With Burrows"
AM stanza in favor of a weekly half-hour
video stint. Burrows will write and pro-
duce the new show, which will start early
in December. AM'er folds after the Oct.
28 airer. . . . George Givot has checked
out as permanent emcee of Versatile Vari-
eties on NBC and guest hosts will appear
each week, beginning Friday. Harold Barry
will be the first. . . "Red Feather USA,"
half-hour film made for the Community
Chest campaign by the four webs, will be
aired by ABC and DuMont tonite, by NBC
on Thursday and by CBS Saturday. Fea-
tured in the film are The Goldbergs, Stop
The Music, Milton Berle and June Havoc,
Janet Blair and the Blackburn twins. David
Rich, of CBS, coordinated the program
and Ira Marion, of ABC, scripted. Robert
Saudek, ABC; John Hundley, CBS; Edward
Carroll, DuM, and Sterling Fisher, NBC,
supervised the project for the nets.
•
IXATHI NORRIS' DuMont daytimer,
"Your Television Shopper," marks its
first anniversary next Tuesday. On Mon-
day it will receive a birthday present in
the form of a contract from Saks-34th
bankrolling the first half-hour of the show
across the board. Program is completely
sold out, other participants including
Aborn coffee, Goodman, Gravy Master,
A&P, Habitant soup, Plasta starch, Mc-
Kesson & Robbins and Revere Copper &
Brass. . . . Stokey & Ebert have scheduled
a half-hour film version of Dickens' "A
Christmas Carol" for immediate shooting
at Jerry Fairbanks Studios, using Fairbanks'
recently developed three-camera filming
technique.
Commissioner Infers Philco Veepee Favors RCA,
But Is Accused, In Turn, Of 'Pitching' For CBS;
Mcintosh Describes Color-Video System Of C.T.I.
(Continued from Page 1
vanced. The five principles offered
are as follows:
(1) The standards must be such as to
permit the public individually, and at their
personal option, to be able to have either
black and white or color reception with no
loss of program service either way.
(2) Both color and black and white must
be transmitted on a single set of standards
so that each type of signal can be received
interchangeably on either a black-and-white
or color receiver.
(3) The standards must provide a qual-
ity of service at least as good as that now
provided by the present commercial stand-
ards.
(4) The continuity of existing service to
receivers in the hands of the public must
be maintained. Any proposal of non-com-
patible standards must include a detailed
program to accomplish this purpose.
(5) In arriving at these standards there
shall be no experimenting at the expense of
the public, and the Commission will require
assurance for the public that the system
has been thoroughly proven before author-
ization of commercial service.
Although insisting he was not
seeking to rule out the CBS system,
Smith said he felt it incumbent upon
anyone offering a system less than
completely compatible with present
standards for black and white to ad-
vance "a transition plan." Such a
plan, he said, must accomplish the
following objectives:
(A) It must maintain, and even expand,
current black and white service on present
standards to avoid hardship to the public
and serious setback and unemployment in
the industry.
(B) It must provide a real incentive to
the public to purchase new receivers in-
corporating both the present standards and
the new non-compatible standards by of-
fering them sufficient value to make that
extra expense justifiable and worthwhile to
the individual purchaser.
(C) After a substantial audience has
been built up with receivers incorporating
both standards it must provide a procedure
for gradually reducing service on the old
standards again at no inconvenience or
harm to the public.
Smith's testimony followed an ap-
pearance by Frank H. Mcintosh,
consulting engineer representing
Color Television, Inc. Mcintosh gave
a detailed analysis of the CBS and
RCA systems. The CBS system, he
said, would degrade TV pictures and
at the same time force conversion
expense up to $150,000,000 on the
owners of the 3,000,000 sets which
will be out by the end of the year.
In addition, he said the CBS sys-
tem uses far more bandwidth than
the CTI system. Were the CTI sys-
tem adopted, he said, it might be
possible to provide five additional
channels without loss of quality —
but he stressed that neither he nor
CTI recommends reduction in chan-
nel width.
Mcintosh also attacked the CBS
proposal for a double standard for
black and white and color TV on the
ground that it would mean two sets
of scanning circuits in receivers to
be made. He said further that it
would complicate the sending pro-
cess because network operation
would either have to be rigid or
studio equipment would have to be
in duplicate, and he added:
"If, on the other hand ... all sta-
tions were to be required from now
on to employ the CBS proposed
standards, whether they were broad-
casting in monochrome or in color,
the Commission would find itself in
the position for forcing monochrome
as well as color stations to go to the
expense of converting their stations
for an inherently degraded picture."
Monochrome TV Going Ahead
Despite Color Talk - Raibourn
Expansion of TV "is not being
slowed up by talk of color," Paul
Raibourn, vice-president of Para-
mount Pictures, said last night at
the first American Television Soci-
ety meeting held during the new
season.
"For a time," Raibourn said, "the
whole country was fooled by words.
But now we know. Black and White
television very definitely is not
frozen. Existing licenses cover 82
per cent of the effective buying in-
come of the country, and how can
anything be frozen in its tracks if it
covers 82 per cent of the economic
potential of the United States and
has only covered seven per cent of
this potential?"
Pointing out a $15 billion decline
in gross national product, Raibourn
said "more advertising is needed to
stimulate consumer demand if the
high level of prosperity in the im-
mediate past is to be maintained."
TV, he added, is "the only instru-
ment in a long time" with the power
to expand distribution as necessary.
"The one thing we almost certain-
ly can count on if the industry is
left alone to develop naturally," he
concluded, "is a circulation of 40,-
000,000 television receivers in this
country by 1956."
RCA Accused By CBS
But Denies TV 'Delay'
Washington Bureau, RADIO DAILY
Washington — CBS threw the book
at RCA yesterday as it asked the
FCC to deny the RCA request for a
two-month delay in the camparative
color TV demonstration slated for
next month. The delay petition was
based solely upon considerations of
personal advantage for RCA, said
CBS, as it asked that, unless the
Commission plans to turn down the
RCA request, it hold oral argument
on the matter.
The FCC will hold an executive
session tomorrow morning to decide
what to do.
RCA did not present its true
reasons for desiring delay, said CBS.
Inspiring the request, CBS said, may
be any one of several reasons:
(A) The hope that in two months
RCA technicians can devise some
improvements in the present RCA
system, or a new system, "which
will rescue RCA from its present
embarrassed position;
(B) Realization that a compara-
tive demonstration will make the
RCA system look even worse than
demonstrations thus far, with the
desire to postpone the day as long
as possible;
(C) That "RCA, as the parent of
NBC, has an interest in extending
the freeze in view of the fact that
NBC may enjoy certain competitive
advantages as long as the freeze
exists, in single station markets"; or
(D) That RCA wants to delay the
day its patent supremacy in TV is
whittled away.
RCA, replying to the CBS opposi-
tion to the RCA request for a post-
ponement of the comparative dem-
onstrations of color television plan-
ned by the FCC, last night filed with
FCC the following statement:
"The RCA petition sets forth the engi-
neering reasons why the postponement of
the comparative demonstrations is necessary
to a fair and complete comparative demon-
stration as between the color television sys-
tems proposed in these (FCC) proceedings.
The CBS opposition does not challenge these
reasons.
"The argument set forth in the CBS op-
position consists of no more than efforts
on the part of CBS to obtain a premature
decision based upon inadequate facts in
favor of its system. It completely ignores
the fact that the public interest can be
served only by a sound decision and not
necessarily by a quick decision.
"CBS' fabrication (in paragraph 1 of its
opposition! of the bases for KC.Vs petition
for a 60-day postponement is as presump-
tuous as it is false.
"The public interest definitely requires
that the short extension requested by RCA
be granted in order to enable the Commis-
sion to make a determination baaed upon
adequate facts as to what color television
standards should be adopted."
8
RADIO DAILY
Wednesday. October 26, 1949
COIIST-TO-COflST
SOUTHWEST
AGENCIES
FRED B. MANCHEE, vice-presi-
dent in charge of research and
marketing, Batten, Barton, Durstine
& Osborn, Inc., will speak before the
Advertising and Selling Course, con-
ducted by the Advertising Club of
New York, tomorrow, October 27th.
His subject will be "Methods in
Market Research." The meeting will
be held at the Engineering Societies
Building, 29 West 39th Street at 6: 15
p.m.
KOTV, Tulsa, Okla., has engaged
Adam Young Television Inc. as na-
tional representatives for the station.
KOTV will be in commercial opera-
tion on Oct. 30th and will carry all
networks including the Paramount
Television Network of Los Angeles.
FOOTE, CONE & BELDING IN-
TERNATIONAL has been appointed
by the Joint Biscuit Manufacturers
of Great Britain for a campaign in
the New York area during the holi-
day season. The six biscuit firms
represented have 350 retail store
outlets in the metropolitan area.
HARRY A. BERK has resigned as
president of the Foote, Cone & Beld-
ing International Corp. He is suc-
ceeded by Emerson Foote, president
of Foote, Cone & Belding, the parent
firm.
EMIL MOGUL CO. has been ap-
pointed by the Gem Packing Co. for
American advertising of Gem Oil.
WILLIAM A. BARTEL, formerly
vice-president and director of John
H. Cairns & Co., has joined the ex-
ecutive staff of Ellington & Co., Inc.
FELIX BRENTANO has been
named radio and television director
of the Lester "L" Wolff Advertising
Corp.
CARLOS A. FRANCO will join
the Kudner Agency in an executive
capacity, effective Oct. 31.
Transit Radio Popular,
St. Louis Survey Shows
(Continued from Page 1)
the innovation, according to Transit
Radio, Inc.
The survey covered 737 out of
2,600 Public Service drivers; 1,000 of
the vehicles are radio-equipped.
Seventy-five per cent voted in favor
of radio, 15 per cent had no opinion,
and 10 per cent were against radio.
Of the latter group, 5 per cent said
they would withdraw their objec-
tions if corrections in programming
or presentation were made.
According to Public Service, 64
of the drivers polled said that tran-
sit radio had helped their relations
with passengers, and 19 per cent re-
ported refusals by passengers to ride
in buses which were not radio-
equipped. The programs were sup-
plied to Public Service by KXOK-
FM, St. Louis.
Student Talent Program Skeduled
Boston, Mass. — Local junior and
senior high school students have a
chance to try out their musical or
dramatic talents over the air on
WCOP's "Student Radio Club" show,
which is heard Saturday mornings.
Pepsi-Cola sponsors the amateur tal-
ent shows weekly, over WCOP and
WCOP-FM, every Saturday from
11:30-12 noon. Cash prizes will be
awarded weekly to the three top
winners.
Panther Vs. Mountaineers
Pittsburgh, Pa. — The University of
Pittsburgh's Golden Panthers met
the West Virginia Mountaineers at
Morgantown Saturday, Oct. 8 at 1:45
p.m., marking the third consecutive
Saturday they have met New Year's
Day Bowl winners. KDKA broadcast
the game from Morgantown with
Woody Wolfe and Bill Sutherland at
the mikes.
News Program Changes Time
Corvallis, Ore. — The "Veterans
News Review," which is heard
weekly on KOAC, changed day
and time on Thursday, October 20.
Dewey Standish of the Veterans Ad-
ministration office, who regularly
presents the program, will be heard
on Thursday nights at 8 o'clock in-
stead of Wednesday nights at 8:30
as in the past. The series of news
programs brings information of spe-
cial interest to World War II vet-
erans.
Stookey Celebrates Anniversary
St. Louis, Mo. — Charley Stookey,
KXOK farm editor, celebrated his
17th anniversary in early morning
radio. Stookey originated the Farm
Folks Hour at KMOX in 1932.
Melton Serenaded
Scranton, Pa. — When Metropolitan
Opera tenor James Melton arrived
here, he was greeted by the 50-piece
Pittston High School Band, hun-
dreds of fans and 15 antique auto-
mobiles. Melton was presented with
a key to the city and landed on the
front pages of the local newspapers.
Red River Dave Returns
San Antonio, Tex. — Red River
Dave, WOAI's western singing star,
is back on the air with a new five
day a week early morning broadcast
for a quarter-hour. The L & M Co.,
of St. Louis, plastic manufacturer is
sponsor on Mon. Wed. and Fri.,
while Grove's Bromo Quinine is
sponsor on Tues. and Thurs.
Perfect Score For WNJR
Newark, N. J. — Harry Goodwin,
general manager of WNJR, has an-
nounced that the station employees
had rung up a 100 per cent record
for Community Chest contributions.
Drive was handled by Harry A.
Wapshare, chairman, and the 65 em-
ployees participated.
Bob Moore Show Extended
Lawrence, Mass. — The Bob Moore
Show, featuring the former Holly-
wood announcer and emcee as maes-
tro, will be heard a half -hour longer
beginning immediately. The closing
time (2 a.m.) remains the same, but
he will begin at 11:30 p.m. instead
of midnight.
Repeat Performance
Canada — A possible audience of
from three to four million Ameri-
cans may hear the repeat perfor-
mance of Benjamin Britten's Opera
"Peter Grimes" by the CBC Opera
Company scheduled for the Trans-
Canada network. The broadcast will
also be carried by station WNYC in
New York City.
Hadley Is Resourceful
Providence, R. I. — When Bill Had-
ley, special events producer for
WPJB, the FM station of the Provi-
dence Journal Company, went to
the Mall, in downtown Providence
to tape a UN Week program for the
later broadcast, he had no nearby
electric outlet into which a recorder
could be plugged. Search revealed
an outlet in a nearby sewer. Hadley
found the line dripping wet from the
underground moisture but still live,
so he plugged in and got his pro-
gram on schedule.
DOROTHY CANTRELL,, former
account executive and radio di-
rector of Albert Evans Advertising
Agency of Fort Worth, has resigned
to become assistant to J. W. (Jake)
Rike, general manager of J. B. Tay-
lor, Inc. of Dallas. Miss Cantrell,
long prominent in Texas advertising
and radio, has been added to the
Dallas agency as part of an expan-
sion program that will heavily ac-
cent radio.
Red Arrow Laboratories of Waco,
has signed for "Ida Red and Her
Kentuckians," three times a week
on KWFT, Wichita Falls, and KLYN,
Amarillo. Programs will originate in
the studios of KWFT each Tuesday,
Thursday and Saturday at 7: 45 a.m.,
and will feature the five piece hill-
billy combo for Red Arrow Penetra-
ting Liniment and Red Arrow Cold
Preparations. Contract for 52 weeks
was placed by Ira DeJemett Adver-
tising Agency of Dallas, through
Paul Girard Company, regional rep-
resentative of KWFT and KLYN.
WBAP, Fort Worth, has just sign-
ed another 52-week contract with
Ben E. Keith, local wholesaler and
distributor for the 7: 45 a.m., Monday,
Wednesday, Friday, "Fruit Express."
New contract marks the 11th con-
secutive year for program, sponsor
and station. Frank Mills, WBAP
chief announcer continues as produ-
cer and emcee.
Pay dirt
If you're prospecting for sales in a great Midwest
market, consider the paydirt struck by Kroehler
Furniture Company with its program on WOWO.
Here are quotes from dealers scattered through
WOWO's 59-county BMB area:
"50% increase "— Argos. Indiana "20% increase "—Wabash, Indiana
(60 miles from Fort Wayne) (42 miles from Fort Wayr^e)
"50% increase"— Farmland, Indiana "63% increase"— Kendallville, Indiana
(60 miles from Fort Wayne) (27 miles from Fort Wayne)
And from the Kroehler outlet in Fort Wayne itself
comes a report of a 35% upturn in sales ! To get this
kind of reaction to your promotion, check WOWO or
Free & Peters for availabilities!
FORT WAYNE
ABC NETWORK
AFFILIATE
WOWO
, WESTINGHOUSE RADIO STATIONS Inc
' KYW • KDKA • KEX • WBZ • WBZA • WOWO • WBZ-TV
National Representatives, Free & Peters, except for WBZ-TV;
for WBZ-TV, NBC Spot Sales
The Notional Daily Newspaper of Commercial Radio and Television
VOL. 49, NO. 18
NEW YORK, THURSDAY, OCTOBER 27, 1949
TEN CENTS
OPTIMISM HIGHLIGHTS SKYTOP MEET
Hennock Aid To Jones
In TV Bout With Smith
Washington Bureau of RADIO DAILY
Washington — Philco's vice-presi-
dent, David B. Smith, spent most of
yesterday repulsing attacks from
Robert F. Jones and Frieda Hen-
nock, of the FCC, both seeking to
shake his position that another color
hearing will be needed and at least
another year of lab work and testing
before color standards can be adop-
ted by the Commission. It won't be
five years or ten years, he said con-
fidently, but it will be at least an-
other year.
Both Jones and Miss Hennock
(Continued on Page 11)
Searle & Parks Acquires
Whodunit Sales Rights
Hollywood — ■ Exclusive distribu-
tion and sales rights to a top mys-
tery airer on the coast, "Let George
Do It," depicting the adventures of
George Valentine, has been an-
nounced by Searle and Parks, Inc.
Wayne Tiss, vice-president in
charge of the Hollywood office of
BBD & O, representing Standard Oil
Company of California, said that
Don Searle and James Parks will
control the radio package in all
(Continued on Page 4)
'Superman' Not For Tots
In Its New ABC Format
"Superman," originally slanted at
young listeners, will emerge as mys-
tery-and-crime-detection show aim-
ed at adults when it bows on ABC
Oct. 29, 8:30-9 p.m., the network
said yesterday.
"Superman" was last heard on
(Continued on Page 9)
Going, Going, Gone
Pekin. 111.— WSIV. which airs a
daily "Swap Shop" program, got
a card the other day from a
listener in Bloomington who is
either an overstocked undertaker
or has a macabre sense of humor.
"We have an unusual swap for
you," he wrote. "One used cas-
ket and one used monument.
Will swap for anything of equal
value."
Civic Series
The U. S. Chamber of Com-
merce will inaugurate a new
15-minute weekly series, "This
is Our Town," on ABC, Tuesday
nights, 10:45 p.m. Highlighting a
different city each week, the
program will detail the functions
of the town's business firms, and
their contribution to America.
The Chamber of Commerce will
share the Tuesday night period
with the National Assn. of Manu-
facturers, in alternate 13-week
cycles.
Transit Radio Adds
128 New Sponsors
One hundred and twenty-eight
new sponsors have been added to
Transit Radio since September 1, it
was announced yesterday by Frank
E. Pellegrin, vice-president in
charge of sales.
The figure includes new sponsors
added nationally and locally by the
14 Transit Radio stations reporting.
Total sponsors on the music-as-you-
ride medium in buses and street cars
is now 393, Pellegrin said.
New national advertisers to the
(Continued on Page 12)
Bing Crosby Sponsored
On 4 Alaska Stations
Liggett & Myers Tobacco Co. has
extended its sponsorship of the
"Bing Crosby Show" on CBS to in-
clude the facilities of the Alaska
Broadcasting System: KFQD, An-
(Continued on Page 3)
Members Of 3rd District, NAB, Hear
Sales Even, Or Better, Than ' '48;
Miller Cites 'Merchandising9
Pioneers Launching
Membership Drive
Potential membership of the Radio
Pioneers Club was estimated at more
than 1,500 yesterday by Carl Haver-
lin, president of BMI and chairman
of the club's membership committee.
The usual $10 initiation fee has
been waived for the duration of the
current membership drive, Haverlin
disclosed. Instead a special "pack-
(Continued on Page 9)
Coast Toy Maker Plans
$100,000 Radio Campaign
West Coast Bureau of RADIO DAILY
Los Angeles — The local office of
Buchanan & Co. has been appointed
by Toy Productions of Hollywood,
Inc., to handle a $100,000 Christmas
toy promotion to begin Nov. 7 and
run until Dec. 13. Radio will be used
exclusively.
The product, to be marketed na-
( Continued on Page 2)
Continental Renews
'Grand Slam' On CBS
Continental Baking Co., New
York, for Wonder Bread and Hostess
Cakes, has renewed its sponsorship
of "Grand Slam," CBS musical quiz
(Continued on Page 3)
Out-Of-Home Audience Vital,
Seville Tells Research Men
The industry can no longer afford
to ignore the out-of-home radio
audience, because it is "substantially
greater than generally surmised"
and because overall radio listening,
both in and out of home, "will come
back into its own side by side with
television viewing" as the novelty
of the newest medium wears off,
NBC director of research Hugh M.
Beville, Jr., told the 8th annual
luncheon meeting of the Pulse, Inc.,
at Biltmore Hotel, here, yesterday.
Beville charged that heretofore
radio researchers have concentrated
too much on measuring only home
listening with the result that adver-
tisers have been unable to obtain a
true picture of their audience. He
also declared that "most radio re-
search techniques have failed to
keep up with the development of
radio listening habits within the
(Continued on Page 12)
By FRANK BURKE
Editor, RADIO DAILY
Skytop, Pa. — If the attitude
of broadcasters attending the
3rd District NAB convention
at Skytop Lodge is any indi-
cation of the commercial out-
look for radio, the business
of broadcasting is a growing
institution. A survey of NAB
members attending the meet-
ing indicates that commercial
(Continued on Page 2)
4-A Postpones Vote
On Tele Authority
Resolution to postpone action for
not more than three weeks on the
formal creation of Television Au-
thority was unanimously passed by
the International Board of the As-
sociated Actors and Artistes of
America at the Hotel Astor yester-
day, it was announced last night
by Paul Dullzell, president of the
4A's.
The matter will not come up again
(Continued on Page 11)
Women Broadcasters Set
Annual Confab, Nov. 5-6
The Assn. of Women Broadcasters
of the NAB. District 2, will hold its
annual conference, Nov. 5 & 6, at
the Hotel Astor, New York City, it
has been announced by Doris Cor-
(Continued on Page 9)
Salesmanship
Schenectady, N. Y. — Earl Pud-
ney, WGY disc-jockey, learned
last week that listeners are apt
to take things literally, no matter
how playful the statement. Pud-
ney remarked one morning that
he'd be happy to stand on his
head on a busy street corner if
it would help the lagging Com-
munity Chest drive. Pudney did;
it helped — he collected S45.31.
2
RADIO DAILY
Thursday. October 27. 1949
Vol. 49, No. 18 Thur., Oct 27, 1949 lOCts.
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays. Sundays
and Holidays at 1501 Brozjdway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and*Publisher ; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch. Vice-President; Chester B.
Bahn, Vice-President; Charles A. AlicoLte,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily,
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Cr.'ble address: Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older. Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
""dcr the act of March 3. 1879.
FINANCIAL
_ (October 26) —
NEW YORK STOCK EXCHANGE
High
Low
Close
Chg.
ABC
83/8
8'/8
8 '/8
3/8
Admiral Corp.
28%
28
281/2
+
Vl
Am. Tel. & Tel..
144'/4
144
I441/4
+
V4
CBS A
24l/2
24%
I41/2
CBS B
241/4
24
241/4
%
Philco
305/8
301/4
305/8
+
Vl
Philco pfd
82
813/4
813/4
+
y*
RCA Common
13
123/4
13
+
>8
RCA 1st pfd. . . .
7034
703/4
703/4
+
%
Stewart-Warner
12%
12%
12%
+
%
Westinghouse
29V2
285/8
283/4
%
Westinghouse pfd.
991/s
99%
99%
+
%
Zenith Radio
291/4
29
291/4
+
%
- %
Asked
203/g
143/4
%
NEW YORK CURB EXCHANGE
Hazeltine Corp. 15 143^ 15
Nat. Union Radio 2% 2% 2%
OVER THE COUNTER
Bid
DuMont Lab 193/8
Stromberg-Carlson 13%
U. S. Television %
WCAO (Bait more) ... 16
WJR (Detroit) 7i/4 8'/4
Howard P. Fraser
Montgomery. Ala. — Howard P.
Fraser, 57, auditor, Montgomery
Broadcasters, Inc., died of a heart
attack at his desk. A native of New
Hampshire, he had been a resident
of Montgomery for 19 years.
RCA INSTITUTES, INC.
A Service of
Radio Corporation of America
One of the leading amj ol<lct>t ttehools
of Radio Technology in America, of-
fers it* trained Itadio ?nd Television
technicians tu the Broadcasting In-
dustry.
Our graduate* have
1st Clang Telephone Licence.
Address inquiries to
Placement Director
RCA INSTITUTES, Inc.
850 W. 4th St., New York 14, N. Y
Optimism Keynotes Opening
Of 3rd District, NAB, Meet
(Continued from Page 1)
sales this year are holding up well,
and in many instances, running
higher than last year. The broadcast-
ers, almost to a man. admit that they
have had to get out and sell but
their salesmanship has paid off in
new local business, increased na-
tional spots, and program innova-
tions that are paying off.
Justin Miller, president of NAB,
who has been making a swing
Pioneer Spirit
Skytop, Pa. — Carl HaverUn,
BMI president, not only did a
good job of presenting a
progress report on the industry
music organization, but landed
some new members for the Ra-
dio Pioneers. Among those
signed up at the session were
Vic Diehm of Hazleton, Penn-
sylvania, who has been in radio
for 23 years.
around the circuit of NAB district
meetings, shares the business opti-
mism of the meeting. Judge Miller
recalls that AM broadcasters were
pretty glum after the Chicago NAB
convention but this pessimism dis-
appeared as the summer progressed
and today they are merchandising
their radio and local business is on
the upgrade.
Declaring that intensified sales
and creation jf new time users is the
answer to radio's economic prob-
lems, Victor Diehm, general man-
ager of WAZL, a potent 250-watter
at Hazleton, Pennsylvania, shares
Judge Miller's enthusiasm. Diehm
said that business at his station had
increased this year and that his sales
force had been able to induce many
new accounts to use radio for the
first time. He spoke of automobile
accessory firms, home appliance re-
tailers, and florists as examples of
new time users.
Another broadcaster who believes
that radio is potent as a sales force
and will remain so for many years
is Thomas Tinsley, general manager
of WITH, Baltimore, Md. Tinsley
emphasizes the importance of get-
ting out and selling as the cure-all
for any ailing station. He said it was
always the policy of his station to
bring the advertising message of ra-
dio to the advertiser and through
this personal contact many new ac-
counts have been added to the sta-
tion's time users.
George D. Coleman, NAB district
director for the 3rd District, is also
an optimist regarding the potentiali-
ties of radio. His enthusiasm is like-
wise shared by Clair McCullough,
NAB director at large, who sees no
Coast Toy Maker Plans
$100,000 Radio Campaign
(Continued from Page 1)
tionally, is a singing and talking
mechanical toy set of Bugs Bunny
and Porky Pig, Warner Bros, car-
toon characters.
conflict between radio and TV and
is happy about the radio billings.
One thing certain in surveying the
broadcasters' opinion is the fact that
those operating FM stations, in ad-
dition to AM, are not finding FM
profitable and are using it as a sup-
plementary service. All seemed to
think that high fidelity has a place
in radio communications but that it
is a tough sale commercially.
At yesterday morning's session
Kenneth Baker, NAB research di-
rector, gave the broadcasters a pre-
view on BMB's second study. Costs,
profits and labor matters were also
discussed at a panel meeting presi-
ded over by Frank Smith, WBVP,
Beaver Falls, 3rd District employee-
employer relations chairman.
The afternoon session heard Presi-
dent Miller speak on "NAB and you"
and also listened to a report by Carl
Haverlin, president of BMI, on the
unprecedented progress of the in-
dustry's music organization.
Sales problems will be the topic
of this morning's session with J.
Robert Gulick, WGAL, Lancaster,
3rd District sales managers' chair-
man, presiding. This session will be
followed by Maurice Mitchell's pres-
entation of the Broadcast Adver-
tising Bureau's message and sales
promotion plans.
COmiM and G0MG
HUGH A. MITCHELL, monoger of the Mc-
Conn-Erickson offices in London, Paris and
Frankfurt-am-Main, is en route to his London
headquarters following a five-week visit at
the agency's main offices in New York.
NORMAN BLACKBURN, national television
program director for NBC, is spending this
week in Chicago on business. He'll be back
Monday.
CARL MARK, vice-presid;nt and general
manager of WTTM, Trenton, N. J., and FRED
BERNSTEIN, sales manager of the station, are
in town for conferences with station reps and
officials of NBC.
PETE FINNEY, Kudner agency executive on
the Admiral account, is in Chicago for a few
days on business.
AL HUGHES, radio editor of the Christian
Science Monitor, a visitor yesterday at the
headquarters of NBC. He'll be here for the
rest of the week.
JEAN MEREDITH, radio publicist in the
Hollywood office of Benton & Bowles, is spend-
ing two weeks in New York to co-ordinate
publicity for West Coast programs.
JIM LUCAS, director of programming for
Associated Program Service, is back in New
York following a trip to Philadelphia, Balti-
more and Washington, where he visited Asso-
ciated subscribers.
Wedding Bells
Joanne Himmel, researcher for
Tex and Jinx McCrary, yesterday
announced her engagement to
Michael Dann, trade press editor of
NBC. They plan to be married be-
fore the end of the year.
Not a
worry
in the
world
A little milk. A sunny day. Pleasant company. That's
all it takes to make these puppies happy.
And when it comes to the rich Baltimore market, it's
just as easy to make — and keep — your clients happy. You
just let them tell their story on W-I-T-H.
You can do so much with so little on W-I-T-H!
W-I-T-H produces low-cost results by delivering more
listeners-per-dollar than any station in town. Get the full
story from your Headley-Reed man today.
BALTIMORE, MARYLAND
Tom Tinsley, President ■ Represented by Headley-Reed
Thursday, October 27, 1949
RADIO
DAILY
3
AGENCIES
JOHN E. PEARSON, owner of the
^John E. Pearson Company, radio
a:»d television representatives, has
announced the appointment of Rus-
sel Walker, Jr., as manager of the
New York office of the organization.
The appointment is effective imme-
diately. Walker has been with The
i Pearson Company for one and a half
years and prior to joining the com-
pany was on the sales staff of
WMGM and WQXR.
{
JOHN G. STILLI, JR., Philadel-
phia, has been named advertising
and sales promotion manager for
Westinghouse stations WBZ and
WBZA, Boston, and the affiliated
FM and television stations. Stilli
< assumes his new position immedi-
ately, replacing Lynn Morrow, who
is leaving the company to take up
permanent residence in Florida.
YOLEN, ROSS AND SALZMAN,
INC., announces the appointment of
Helen Shapiro as public relations
coordinator of the Ronson Art Metal
Works, Inc., activities. Prior to join-
ing YR&S Miss Shapiro was associa-
t ted with David Malkiel Advertising
Agency in Boston.
LOWE RUNKLE COMPANY,
j Oklahoma City, Okla., has been
elected to membership in the Amer-
ican Assn. of Advertising Agencies.
DONALD L. LUFTIG, formerly
with the Mutual Broadcasting Sys-
tem, and more recently with the Art
Franklin Associates and Paul Ben-
son publicity offices, has joined the
public relations firm of Walter
Kaner Associates, New York.
f
HOMASOTE COMPANY, Trenton,
N. J., makers of insulating and
building boards, have appointed R.
' T. O'Connell Company as their ad-
vertising agents.
ALFRED PAUL BERGER COM-
PANY, INC., has been appointed
advertising agency for Paveau, Inc.,
New York, distributors of fountain
j pens and mechanical pencils.
GEORGE R. BROWDER has been
named assistant director of adver-
v tising and merchandising for the
Hudson Motor Car Co., Detroit.
New Gov't Lab.
Washington — The House has
pasted and sent to the White
House a bill to authorize con-
struction of a new $4,475,000
radio laboratory by the National
Bureau of Standards. The lab
will be used for radio wave-
propagation studies, both for
commercial and military pur-
poses. The bill does not appro-
priate the funds for the project,
which will have to be provided
by a separate bill.
Bing Crosby Sponsored
On 4 Alaska Stations
(Continued from Page 1)
chorage; KFRB, Fairbanks; KINY,
Juneau, and KTKN, Ketchikan, it
has been announced by Pan Ameri-
can Broadcasting Co., international
station reps.
This is the second national adver-
tiser to announce the extension of
its CBS network program to include
the four Alaska stations. Coca-Cola
Co. extended its "Charlie McCarthy"
program to Alaska two weeks ago.
The agency representing Liggett
& Myers is Newell-Emmett.
New CBS Drama
"Pursuit," a new half-hour weekly
adventure series on CBS, will bow
on Thursday night at 10:30. On Dec.
1 "Pursuit" will make way for
"Skippy Hollywood Theater," and
move into a new time slot to be an-
nounced later by CBS.
Continental Renews
'Grand Slam' On CBS
(Continued from Page 1)
program, effective Nov. 21, it has
been announced by William C. Git-
tinger, CBS vice-president in charge
of sales. Agency is Ted Bates & Co.
of New York.
Two Join WHOK
Lancaster, Ohio— Don Christian,
former manager of WOUN, Athens,
Ohio, has joined the announcing
staff of WHOK, along with Jim All-
read who has joined the engineering
staff. Allread was formerly with
WMRN, Marion, Ohio.
Commercial Contract Set
Amsterdam, N. Y. — WCSS an-
nounces that the Dobler Brewing
Company, through its agency Wood-
ard & Fris, Inc., has purchased a
daily spot schedule to air the new
Dobler transcriptions.
SOUTHWEST
Blaine Cornwell, former manager
of St. Louis stations KMOX, KXOK
and KXLW, has been been appoint-
ed program manager of KWFT,
Wichita Falls, Texas, according to
Charles Clough, general manager of
the CBS North Texas outlet. Corn-
well will continue his daily trans-
cribed deejay show on KXLW in ad-
dition to a similar show on KWFT
and associated stations.
"Bill Ring Time," strip program
featuring the well known radio per-
sonality of that name, has been sign-
ed on WBAP, Fort Worth, by Young
& Rubicam Agency for Purity Bak-
ing at 11:45 a.m., across-the-board.
Program originates at KXYZ,
Houston, and has Ring in his usual
style backed by a 3-piece combo.
Newspaper and billboard promotion
are being used to spark the program.
POUGHKEEPSIE'S
only a few
blocks away
A TRUE TALE THAT — TO US
ANYWAY — PERSONIFIES
THE POWER OF WOR
AND WOR-tV
Let's call her Mrs. G. — though
that's not really her name. Like
any woman, she wouldn't dare ad-
mit her age, but we guessed it at
about seventy or seventy-five. She
wore a little blue hat and a dress
to match and her hair was white
and so were her gloves.
She asked a WOR reception-
ist, "Miss, could 1 see the man who
makes the programs?"
Being an alert girl, the recep-
tionist said, "Of course; won't you
sit down?"
One of WOR's 30 or more
men who "make the programs"
came out to see Mrs. G.
"You know," said Mrs. G., "I
come down to Macy's from Pough-
keepsie* just about twice a year
and today it occurred to me that I
might drop into WOR and tell you
people just how much Daniel, he's
my husband, and I enjoy what you
send us."
"Well, isn't that nice," said one
of the men who "makes our pro-
grams."
She continued, "For more than
twenty-five years the both of us
have listened to you carefully. And
now with your big television sta-
tion, you seem closer than ever. In
fact, we both feel our place in
Poughkeepsie's only a few blocks
away from WOR'.' And she added,
"it looks to us like WOR-tv is going
to be family-like, just like WOR. It
isn't the same as the other tele-
vision stations; it's different, it's
warm and nice."
NOTE — the unique power of
WOR — and now its sister station
WOR-tv — to move the hearts and
minds of hundreds of thousands of
people on the Eastern Seaboard
is, we feel, powerfully pictured in
this little tale. For long more than
a quarter century WOR's ability
to create miracles for thousands
of advertisers has been based on
its technical strength to reach
35,890,000 people in 18-states
and the Dominion of Canada with
programs that are as natural and
homelike as a family 'round the
fireside. It's little wonder that we
can honestly and truthfully say
WOR reaches the most people
where the most people an
* which is H6 miles up the Hudson from a city called New York
4
RADIO DAILY
Thursday. October 27. 1949
LOS ANGELES
By ALLEN KUSHNER
LEONARD SHANE, ABC news and
special events dept. has resigned
to operate Leonard Shane Agency,
specializing in radio and TV book-
ings and packaging. The agency also
will handle all media and publicity
exploitation and promotion. Before
joining ABC, Shane was sales man-
ager for an eastern manufacturing
company, and prior to that was In-
diana-Kentucky manager of United
Press.
Clair Weidenaar, ABC producer of
"Breakfast in Hollywood" has been
added to the contingent of the show
flying to Honolulu, October 28th to
originate the popular Jack McElroy
airer from the Hawaiian metropolis
during Aloha Week, October 24
through 31.
William D. Shaw, KNX-CPN as-
sistant sales manager, addressed
the monthly meeting of the South-
ern California Association of Adver-
tising Agencies at the Rodger Young
Auditorium on Monday, October 24.
He spoke on "How Radio Pays Off."
Chet Huntley, KNX-Columbia Pa-
cific Network reporter and news
analyst, will leave October 31 for a
six-week tour of Europe where he
will interview world leaders, record
news spots and gather material for
future broadcasts.
Robert Howard, NBC head of Na-
tional Spot Sales, announced the fol-
lowing sale: Five one quarter hours
weekly on KOA, Denver, to the Los
Angeles Soap Co. through Raymond
R. Morgan Co.
Searle & Parks Acquires
Whodunit Sales Rights
(Continued from Page 1)
territory except the 11 western
states and British Columbia.
The show, now aired on the Don
Lee Mutual network, has been spon-
sored by Standard Oil Company 'of
California since September, 1946
and now is beginning its fourth year
under that banner.
Searle and Parks are making the
show available to network accounts
east of the Rockies.
Bennett In HPL Post
Minneapolis, Minn. — Wendell
Campbell, general manager of
WCCO, CBS outlet, has announced
that Roger Bennett will be director
of the Housewives' Protective
League at the Twin Cities station.
Bennett replaced John Trent who
assumes the Housewives' Protective
League directorial post at WCAU,
Philadelphia.
AC-DC Transcription Players
Tape, Wire, Disc Recorders
Sales — Rentals — Service
MILLS RECORDING CO.
161 N. Michigan Ave.
Chicago, III. De 2-4117
11 iitff i; City Wordage. . . !
9 • • Bill Eddy is in Washington attending the FCC's color
hearings. Reports that he is going to Brownsville, Texas to do some
TV work for the oil millionaires are untrue even though Bill has pur-
chased property down there. He's still continuing his
OhiCGCJO Television Associates from Michigan City, Indiana
and still has the same secretary. Marge Durnel, who
joined him at WBKB five years ago. . . . Congrats to Carroll H. Marts
on his appointment as sales manager of Mutual's central division.
Carroll succeeds Ade Hult who moved to New York Monday as the
networks sales head. The new Mutual sales head in Chicago joined
tha network seven years ago. . . . Melvin Miles, six-year-old child
prodigy, goes to New York this week-end to assist Joe Kelly on the
'Quiz Kids" show.
ft ft ft ft
• • • The Radio Playshop of Northwestern University will
celebrate its tenth anniversary this Sunday with a special show
titled "A Murderous Marriage" and broadcast over WEND. Walter
Kerr, author of "Touch and Go," wrote the script. Don Fedderson,
chairman of Northwestern's School of Speech radio department,
is faculty supervisor. . . . Art Holland, head of the Malcolm-
Howard ad agency, planning to open a Los Angeles branch of
the agency in the near future. Discussing television, he predicted
that Chicago will reach the 300,000 mark before the end of the
year. Latest figures released by the Electric Association show there
are now 223,610 sets in the area. . . . Philco cancelling their "Mul-
tiscope" show over WBIKB. . . . Insiders feel that Sealtest is making
a mistake in cancelling the "Kukla, Fran and Ollie" for a two
month hiatus in the middle of winter to concentrate on summer
ice-cream sales. Who's going to watch a show in summer at six
in the evening, they say, no matter how good it is? Bill Tillstrom
reported not too happy about going off in middle of winter after
establishing six o'clock time here on NBC.
ft it it ft
• • • W. H. Stellner, Motorola veepee, says TV set sales for his
lirm in September were highest in the company's history. They quad
lupled last year's September set sales. . . . Admiral president Ross D.
Siragusa toying with the idea of coming out with a plastic cabinet to
house his TV set. . . . Stan Levey, WBBM's new assistant commercial
manager, back from Florida where he escorted his ailing mother. . . .
Les Weinrott has been appointed producer of the new College Inn
show which will present a salute to itself instead of to Irving
Berlin. The Sherman Hotel just couldn't get a legal okay from Berlin.
. . . Producer Weinrott will use top radio and TV talent for his show
including ace comic Cliff Norton.
ft ft
ft
• • • All Chicago Class "B" stations have banned together
in an unofficial boycott outlawing guest stars from local enter-
tainment spots on their stations. Their theory is that if the
theaters, night-clubs, etc. want publicity let 'em pay for it. The
Class "A" stations realize the value of interviewing celebrities
and are continuing to do so — and are happy to throw in a "plug"
for the spot at which the star is currently appearing. . . . Louis
Marget, son of the KVOX station manager, Manny Marget, is
taking up radio and speech studies at Northwestern University.
The elder Margets will come here from Moorhead, Minnesota
on Nov. 5, to attend .N. U.'s big homecoming game.
NEW BUSINESS
WNBT, New York: The P. J. Rit-
ter Company, to advertise their
Chili Sauce, has signed a 37-week
contract for the 11:30 a.m. station
break on Sundays. The order was
placed through the Clements Com-
pany.
The American Tobacco Company,
for Lucky Strike, has signed a 13-
week contract renewing the 8:30
p.m. station break on Thursdays and
contracting for the 10:30 p.m. break
on Sundays. N. W. Ayer is the agen-
cy.
The Quaker Oats Company has
signed a 13-week contract for 1-
minute announcements at sign-on
Sundays. The order was placed
through the Ewing Agency in Chi-
cago.
The Henry Heide Company, to ad-
vertise their candy, has contracted
for one-minute announcements at
station sign-on at 5: 15 p.m. Wednes-
days. The 13-week order was placed
through Kelly, Nason Inc.
The local Chevrolet Dealers has
signed a 13-week renewal for sta-
tion breaks. The order, calling for
the 8: 00 p.m. break on Tuesdays and
Wednesdays and the 9:30 p.m. break
on Fridays, was placed through
Campbell Ewald.
The Bowery Savings Bank has
signed a 13-week contract for spon-
sorship of the 7: 45 p.m. station break
on Mondays. The order was placed
through the E. B. Wilson advertising
agency.
Lamont Corliss, for Ever-Ready
Cocoa, has signed a 13-week con-
tract for station breaks. The order,
placed through Cecil & Presby, calls
for the 5:30 break on Tuesdays, the
7:00 p.m. break on Fridays, and the
6:00 p.m. break on Thursdays.
The Forstner Chain Corporation
has signed a 13-week renewal of
the 8:30 p.m. station break on Sat-
urdays. The order was placed
through A. W. Levin Co.
WNBC, New York: The Premier
Food Products Company signed a
13-week contract to sponsor the 9: 00-
9: 15 a.m. portion of WNBC's Tex
and Jinx McCrary program, Tues-
days and Thursdays, to advertise
Sauce Arturo, and placed through
the Peck Advertising Agency with
William Rich representing the sta-
tion.
LIBEL and
SLANDER
Invasion of Privacy
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Thursday, October 27, 1949
RADIO DAILY
9
Pioneers Launching
Membership Drive
(Continued from Page 1)
age" deal has been set at $15, cover-
ing 1950 dues and the silver micro-
phone lapel insignia. Prospective
members must have been in the ra-
dio field for 20 years, "more or less
consecutively."
Present membership of the club is
well over 300, Haverlin said. New
members include three CBS vice-
presidents — the first to represent
that network within the club: Law-
rence W. Lowman, Herbert V. Aker-
berg, and Hubbell Robinson Jr.
Other new members: J. Harold
Ryan, Fort Industry Co.; John El-
mer, president and commercial man-
ager, WCBM, Baltimore; Clair Mc-
Cullough, president, WGAL, Lan-
caster, Pa.; Sydney M. Kaye, vice
chairman of the board, BMI; M. E.
Tompkins, president, Associated
Music Publishers; L. B. Wilson,
president, WCKY, Cincinnati, and
John V. L. Hogan, president, WQXR.
New York.
Also Jules Seebach, program di-
rector, WOR, New York; Wayne
Latham, program director, WSPR,
Springfield, Mass.; F. E. Spencer,
George P. Hollingbery Co.; R. San-
ford Guyer, president and general
manager, WBTM, Danville, Va.;
Charles A. Wall, vice-president in
charge of finance, BMI; George Nix-
on, Jarrett Hathaway and Russ
Johnston, NBC; Les Biederman,
president and general manager,
WTGM, Traverse City, Michigan;
Max Bastel, RCA Victor; C. K.
Beaver, general manager, KTBS,
Shreveport, La.; Sam Hayes, NBC
Hollywood; Howard Hildreth, Mo-
hawk Carpet Mills, Amsterdam, N.
Y.; Eldon Park, vice-president and
manager, WINS, New York; Al Ni-
coll, BMI, and Walter Benoit, West-
inghouse Radio Stations.
Also Emilio Azcarraga, director,
Radio Programmas de Mexico; Sol
Taishoff , editor and publisher,
"Broadcasting"; Jerry Franken, r.adio
editor, "The Billboard"; T. R. Ken-
nedy, "The New York Times;" Mar-
tin Codell, publisher, "TV Digest;"
Frank Burke, editor Radio Daily.
'Superman' Not For Tots
In Its New ABC Format
(Continued from Page 1)
Mutual, going off the air in June.
Bud Collyer, who has enacted the
title role for nine and a half years
without missing a broadcast, will re-
sume his chores in the ABC version.
Groucho Marx On CBS
As De Soto Simulcast
West Coast Bureau of RADIO DAILY
Hollywood — The Groucho Marx
show has definitely been sold to De
Soto starting January 1st. The show
will remain at CBS at same time
and when it returns to air in fall of
1950, it will be simultaneously tele-
vised and broadcast.
NETWORK SONG FAVORITES
The top 30 songs of the week (more in case of ties), based
on the copyrighted Audience Coverage Index Survey of
Popular Music Broadcast over Radio Networks. Published
by the Office of Research, Inc., Dr. John Peatman, Director.
Survey Week of October 14-20, 1949
TITLH PUBLISHER
A Dreamer's Holiday Shapiro-Bernstein
A Thousand Violins Paramount
Ain't She Sweet Advanced
Dime A Dozen E. H. Morris
Don"; Cry loe Harms
Downhearted Orten Music
Fiddle Dee Dee Harms
Four Winds And The Seven Seas Lombardo
Georgia On My Mind Peer
I Can Dream Can't I Chappell
I Never See Maggie Alone Bourne
Ii's A Great Feeling Remick
Jealous Heart Acuff & Rose
Just One Way To Say I Love You Berlin
Last Mile Home Leeds
Let's Take An Old Fashioned Walk Berlin
Love Is A Beautiful Thing Porgie
Make Believe (You Are Glad When You're Sorry) . . ..Bregman-Vocco-Conn
Maybe It's Because Bregman-Vocco-Conn
My Bolero Shapiro-Bernstein
Nothing Less Than Beautiful Henry Spitzer
Now That I Need You, (Where Are You) Famous
Room Full Of Roses Hill & Range
She Wore A Yellow Ribbon Regent
Some Enchanted Evening Chappell
Someday You'll Want Me To Want You Duchess
That Lucky Old Sun Robbins
There's Yes Yes In Your Eyes Witmark
Through A Long And Sleepless Night Miller
Toot Toot Tootsie Goodbye Feist
Twenty-Four Hours Of Sunshine Advanced
Younger Than Springtime Chappell
You're Breaking My Heart, Mellin
Second Group
TITLE PUBLISHER
Bali Ha'i Chappell
Five Foot Two, Eyes Of Blue Feist
Give Me A Song With A Beautiful Melody Witmark
Hop Scotch Polka Cromwell
Huckle Buck United
I Can't Believe It Claremont
I'm Throwing Rice At The Girl I Love Hill & Range
In Santiago By The Sea Life Music
Just Fo: Fun Paramount
Let's Harmonize San tl y- Joy
Meadows Of Heaven Laurel
My Own My Only My All Paramount
Over The Hillside Dreyer
River Seine Remick
Rudolph The Red-Nosed Reindeer St. Nicholas
Slipping Around peer
So In Love t. B. Harms
Souvenir Beacon
Story Of Annie Laurie Santly-Joy
Why Fall In Love With A Stranger Campbell
Wishing Star Broadcast Music
You Told A Lie Bourne
You're My Thrill Sam Fox
Copyright 1949 by Office of Research, Inc.
AWB Annual Meet
Scheduled Nov. 5-6
(Continued from Page 1)
with, conference chairman of AWB.
The central theme for the 1949
conclave is "The Woman Broad-
-aster Looks Ahead." Highlighting
the two-day meeting will be the
panel discussions scheduled for Sat-
urday morning and afternoon with
leading women broadcasters and ex-
ecutives participating.
"This Week's Paycheck — Who
Earns It, And How! Who Pays, And
Why!" is the subject for the Nov. 5th
morning meeting. The panel includes
Gertrude Grover, of WHCU, Ithaca,
Y.; Barbara Wells, Nancy Craig,
Linnea Nelson, Mary Eileen Ranney,
and Maurice Mitchell, director,
Broadcast Advertisers Bureau.
The subject for the Saturday af-
ternoon discussion will be: "Tomor-
row's Pot Of Gold— TV." The speak-
ers will include Mrs. Geraldine Zor-
baugh, ABC, who will act as moder-
ator, Ruth Crane, Frances Buss,
Dorothy Doan, Elizabeth Neebe, and
Jack Poppele, chief engineer, WOR.
A business breakfast for AWB
members will be held Sunday morn-
ing. Representatives from NAB
member stations in New York and
New Jersey, comprising District 2,
are expected to attend. Sally Work
is chairman of District 2.
Committee members are: Doris
Corwith, NBC, chairman; Dorothy
A. Kemble, Mutual, vice-chairman
and director of publicity; Ruth
Trexler, ABC; Alma Dettinger,
WQXR; Linnea Nelson, J. Walter
Thompson, and Agnes Law, CBS.
Carol Adams In Drama
Canton, Ohio — Carol Adams, wo-
men's editor at WHBC, will appear
in the forthcoming production of the
Canton Players' Guild on November
17. She has been cast as Winifred
Talbot in "Portrait in Black," a
murder mystery thriller.
WEV0
117 119 W. 46 SI
HENRY GREENFIELD, Mg. Director N.Y.I9
10
RADIO DAILY
Thursday. October 27. 1949
PLUG T U n E 5
On Records and Transcriptions
TELL ME WHY
RYTVOC, Inc.
1585 Broadway New York 19, N. Y.
WHERE ARE
YOU BLUE EYES?
Recorded on RCA-Victor #25-1134
KNICKERBOCKER MUSIC PUB. INC.
1619 Broadway New York, N. Y.
You'll LUV this novelty!
IT MUST BE L U V
MANOR MUSIC COMPANY
1619 Broadway New York City
rr
Nothing Can Stop This!
"FOREVER WITH YOU
by the writer of "My Happiness"
FORSTER MUSIC PUB., INC.
1619 Broadway, New York 19, N. Y.
216 S. Wabash Avenue, Chicago 4, III.
A HIT Is Born!
"BLUE FOR A BOY-
PINK FOR A GIRL"
Vaughn Monroe on RCA-Victor
Al Gallico Music Co. Inc.
501 Madison Ave., New York, N. Y.
Ride with Gene Autry & Eddy Howard!
Rudolph the Red-Nosed
Reindeer
St. NicholasMusicCo. 1619B'way, NYC.
TOOT, TOOT,
TOOTSIE!
Featured By
AL JOLSON
In The Columbia Picture
"Jolson Sings Again"
on
Decca Records
WORDS and Ml sir
By PINKY HERMAN
• • • William Esly & Co., has banned the country's number one
song, "That Lucky Old Sun," from its Camel programs. . . . two years
age, the iirm asked Vaughn Monroe NOT to play a song titled, "Lucky,"
which Vaughn had already arranged and which he had aired with
much success via remotes from the Palladium. . . . Paramount Music
has started work on two songs from Bob Hope's Paramount picture
"The Great Lover," and one of the songs, "Lucky Us," will not be heard
on any Camel program. . . . whenever Vaughn sang the standard,
"Pocketfull of Dreams," he was obliged to substitute the phrase 'happy
happy me I could live in luxury,' for the original lucky lucky me etc.
etc' . . . the producer of the Camel shows? Thomas LUCKinbill.
ft it ir #
• • • TIN PAN ALLEY OOPS:— Peer International, very
wise in having the lyrics of "Slipping Around" revised, thus re-
moving the cause of its being banned by the networks. . . . the
number, written by Floyd Tillman, who wrote, "I Love You So
Much It Hurts," is now a cinch for top honors soon. ... • Lovely
Marsha Roen, women's program director of WORZ and wife of
deejay Sam Roen, is now editor of the Orlando Post Women's
Page. ... • Last week we wrote about a new song by Dick
Liebert and George Blake and inadvertently titled it 'Come
With Me' instead of its true handle, "COME DANCE WITH ME."
. . . well, at least we credited the number to the correct firm,
Ben Bloom Music.
• • • Of the four Fred Fisher songs, featured in the forthcoming
20th Century-Fox musical, "Oh You Beautiful Doll." look for the resur-
gence to popularity of "There's A Broken Heart For Every Light On
Broadway," originally penned back in 19 IS by Fisher and Howard
Johnson. . . . number is now published by Fred Fisher Music Co. . . .
• Bandleader Johnny Long has been named an aide-de-camp on the
staff of Earl K. Long, Governor of L'ouisiana. ... • Elliot Music will
publish "Got You Right Where You Want Me" and "Your Life Is My
Life," penned by Clay Boland and Bix Richner for the Mask & Wig
Society (U. of Penn.) musical, 'Adamant Eve.' ... • Deejay Rex
Dale currently winning lots of listeners and influencing sales via his
"Make Believe Ballroom" series over WCKY. Cincinnati, is Bern Enter-
line, former program director of WSOY, Decatur, 111. . . . • Johnny
Green is the professional manager at Stasny Music. . . . firm's current
plug tune is the oldie "In A Shady Nook" (Beside A Babbling Brook.)
... • Jerry Cooper gets the coveted singing lead in the musical ver-
sion of "Gentlemen Prefer Blondes," which opens at the Ziegfeld
Theater Dec. 8. . . . back stagers at rehearsals inform us the Leo
Robin-Julie Styne score is a honey. ... • Milt Stein is in charge of
the Hollywood office for Kramer-Whitney Music. . . . firm is pushing
"I Never Heard You Say," cleffed by Alex K. and Joan W. ... • John
Redmond has written the words and music to an Irish number titled,
"On The Other Side of the Water" which should prove a musical gem
for Jewel Music. ... • Lou Comito. little dynamo of Gala Music
doing a fine exploitation job on Bill Gale's waltz, "Honey, Why Can't
You Be Sweet To Me?" . . . already has platters on London. Capitol.
Columbia and Mercury.
•fr # "fr
• • • ON AND OFF THE RECORD:— Ted Steele's Colum-
bia disk of "Let's Harmonize" flipped with "I Know I Know I
Know," will make the market Bullish where Steele is concerned.
. . . Ted's warbling with an assist by a vocal group is easy on
the ears and we advise deejays to latch on. ... • Tony Martin
follows up his click platter of "Circus" with another Victor
honey. . . . this waxing has "There's No Tomorrow," the English
version of "O Sole Mio" backed with "A Thousand Violins." . . .
• Frankie Laine sneaks thru with another important disk for
Mercury via a great rendition of a western ballad, "Mule Train."
. . . reverse is the folk tune "Carry Me Back To Old Virginny."
PLUG TUDES
Give Me Your
Hand
LAUREL MUSIC CO.
1619 Broadway New York City
Bing Crosby, Grade Fields,
Sammy Kaye, Johnny Des-
mond, Jo Stafford, Doris Day
Are All On
THE LAST MILE HOME
LEEDS MUSIC CORPORATION
Making Our Debut With A Hit!
"A NEW SHADE OF BLUES"
MAYPOLE MUSIC CO.
22 f. 67th St. New York City
Phone: REgent 7-4477
I WISH I KHEW
Should step right out in front —
Just recorded for RCA-VICTOR
by DOLPH HEWITT
ADAMS, VEE & ABBOTT, Inc.
216 S. Wabash Ave. Chicago 4, III.
My Heart Goes With You
by Thomas G. Mithan
-♦ ♦ —
JAMES MUSIC, Inc.
1650 Broadway Room 709 N. T. C
Brand New Novelty!
"If I Had A
Million Dollars"
(I Would Give It All to You)
TONY PASTOR'S
Sensational COLUMBIA Record
#38577
RYTVOC, Inc.
1585 Broadway New York 19, N. Y.
t Section of RADIO DAILY, Thursday. October 27, 1949 — TELEVISION DAILY is fully protected by register and copyright
COURT VOIDS STATE CENSORSHIP
TELE TOPICS
TV PROGRAMMING took another great
■ stride forward Tuesday nite when
WNBT aired "City At Midnight," a bold,
exciting experiment in documentary drama.
Aired live, beginning at 11 p.m., from Riv-
ington Street on Manhattan's teeming
lower east side, the program brought the
stark reality of life in a human jungle into
the homes of its viewers. The atmosphere
of the neighborhood became alive and so
pervaded the hour-long program that its
many faults were all but overlooked. A
story about Col. David Marcus, West Point
graduate who was killed in the war in
Israel, the show opened in a synagogue
during a memorial service for the Jewish
hero. Through a flashback, it then un-
folded an account of Marcus' last visit to
the neighborhood, where he was born and
raised. Unable to make up his mind about
a Haganah request that he return to Pales-
tine, Marcus roams the street. He meets
old friends, thrashes a racketeer who has
been terrorizing the merchants, awakens
the residents to their collective ability to
defeat the gangster and his henchmen and
decides to go back to the war.
•
THE SPRAWLING, disjointed script
' would have been far more effective if
it had been shortened considerably. Con-
sidering the enormous obstacles inherent
in the nature of the show, the four-camera
production was commendable, indeed, but
there were many bugs that will have to be
ironed out in future stanzas. Action oc-
curred mainly at three points — the syna-
gogue, a saloon and the depressing, rain-
dampened streets. . . . Outstanding in the
rather large cast was Wolfe Barzell, who
was superb as an aged shopkeeper. Others,
all fine, were David Kerman, as Marcus;
Greg Robbins, as his rabbi friend; Lewis
Charles, as the racketeer, and Lee Rhodes,
as a wayward youth. Program is a Sheck,
Dahlman and Black package, with Lou
Dahlman, executive director, and Doug
Rogers, director for WNBT. Alfred Jack-
son was technical supervisor. Sponsors are
Bedford Stores and Stromberg-Carlson.
•
DECAUSE RCA Victor and Sealtest want
" to make a pitch for summer sales,
"Kukla, Fran & Ollie" will take an eight-
week hiatus Dec. 30 and will continue on
the air through the summer. . . . The pro-
posed AFM scale for TV films will be dis-
cussed tonite at the monthly meeting of
National Television Film Council at the
Fifth Ave. Brass Rail. . . . Milton Berle
will present a check for $10,000 from the
Damon Runyon Memorial Cancer Fund to
the Jewish Hospital, Brooklyn, today. . . .
Jack Carter, emcee of DuMont's "Caval-
cade of Stars," has been signed for a De-
cember stint at the Paramount Theater,
and is huddling with Ray Golden about a
lead in "Alive and Kicking," upcoming
B'way musical.
DuMont "Spinning Wheel" And 5 H. P. Motor
Not Funny, Says Chairman Coy, And Leaves
Washington — The FCC angrily walked out on a DuMont color demon-
stration yesterday, with Chairman Wayne Coy showing more color in
his face than DuMont put on its screen.
DuMont unveiled a four-foot spinning wheel for a 20-inch deluxe TV
sel. intending to ridicule the CBS color system. The converter, which
carried a five horsepower motor driving the wheel at a speed up to
210 miles per hour, promptly blew a fuse. A new line was rigged and
DuMont's research director Dr. T. T. Goldsmith, suggested the Commis-
sioners move back in case anything went wrong.
Angrily Coy snapped "We are not in the side-show business. We call
this demonstration off."
Flicker-less Color TV
Now Near; Goldsmith
Washington Bureau of RADIO DAILY
Washington — A new technic to re-
duce flicker in color TV systems now
before the FCC is nearing perfec-
tion in the DuMont Laboratories,
Dr. T. T. Goldsmith, research direc-
tor, told the FCC yesterday. Princi-
ples used in the continuous motion
picture projector offer "high prom-
ise" he said.
The DuMont presentation, which
included the unveiling of a king-
size converter, was greeted by many
as a further effort at delay.
The FCC will meet in executive
session today to decide what to do
on the pending RCA motion for a
two-month delay in the comparative
demonstrations of the CBS and RCA
color systems and DuMont black
and white. The demonstration cur-
rently is slated for November 14.
Dr. Goldsmith said the equipment
to be used in his suggested system
includes storage tubes to store ener-
gy and release it as needed. To
eliminate flicker, line interlocking
probably would be used, he said.
4- A Postpones Vole
On Tele Authority
(Continued from Pa<»e 1)
before the Board until its meeting
of Nov. 16.
Representatives of Screen Actors
Guild and Screen Extras Guild
voted for the resolution along with
representatives 'of Actors Equity,
Chorus Equity, AFRA, AGVA and
AGMA.
According to the resolution, this
action was taken "to preserve con-
tinued unity among 4A unions in
the interests of the public and of our
entertainment profession."
Board also decided that during
the three weeks' postponement of
action on TVA, membership meet-
ings of all 4A unions will be called
in 12 key cities to afford a forum
for full discussion by all sides of
the current issues, and to educate
all 4A members on the problems and
methods of organization in video.
Meetings will be held in New
York, Los Angeles, Chicago, San
Francisco, Detroit, Philadelphia,
Boston, Washington, Cincinnati, St.
Louis, Pittsburgh and Seattle.
Miss Hennock Aid For Jones
In Color TV Bout With Smith
( Continued
minced no words in saying they
think Philco and other manufactur-
ers prefer to see color delayed.
Jones said he wants "to hasten the
day when the pocketbook will lie
where the conversation lies" — mean-
ing the day when the manufacturers
will put all their resources behind
a real drive to bring color into TV.
Miss Hennock said she had come
to the hearings with an impression
that the manufacturers do not want
color soon, and that has not been
dispelled. Of the three systems ad-
from Page 1 )
vanced, she said the CBS and CTI
systems are not offered by radio
manufacturers.
RMA attorney, Edward Wheeler,
asked Smith if he thought it proper
to encourage the public to buy con-
verters for CBS color while a tri-
chromatic tube which would elimin-
ate the need for converters is being
developed. Immediately FCC Chair-
man Wayne Coy asked if it were
proper for manufacturers to seek to
sell 16-inch TV sets with the pros-
pect of 22-inch sets next year.
Pa. Rule Violates
Federal Policy,
Court States
Philadelphia— United States Dis-
trict Court yesterday ruled that
television programs are interstate
commerce and therefore not subject
to state censorship. In deciding a suit
brought by five Pennsylvania sta-
tions, the Court held that the State
Board of Censors does not have the
power to regulate TV films.
State regulation that all films air-
ed by stations in the state must be
submitted to the censorship board
is an infringement of "a field of in-
terstate commerce which Congress
has preempted and is inconsistent
with the statutes and the national
policy adopted by Congress for the
regulation and control of radio and
television," Judge William H. Kirk-
patrick ruled.
Adopted Jan. 24 of this year, the
state regulation held that all TV
films originating within the state
must be submitted to censorship
three days before airing, and that
films distributed outside the state
must be shown to the board five
days before air time.
NBC And French Radio
To Exchange Newsreels
A new agreement for the ex-
change of television newsreel films
between NBC and Radiodiffusion
Francaise, the French broadcasting
system, was announced by the net-
work in New York yesterday.
The entire newsreel supply of
French Television, which produces
a 15-minute daily program, has been
made available to NBC, which in
turn will make its staff newsreel
coverage available to the French
system. The deal was concluded in
Paris on Tuesday by William F.
Brooks, NBC vice-president in
charge of news and international re-
lations, and Wladimir Porche, direc-
tor general of Radiodiffusion Fran-
caise.
During his stay abroad. Brooks
has also had talks with officials of
the BBC, with whom NBC has had
a long-standing TV newsreel recip-
rocal agreement and with represen-
tatives of Dutch, Swiss, and Spanish
companies which supply film for the
"Camel News Caravan."
Con Ed Buys WNBT Seg
Consolidated Edison Co. of New
York has signed a 52-week contract
for sponsorship of the "WNBT
Weatherman" series across - the -
board, beginning Nov. 8.
12
RADIO DAILY:
Thursday. October 27, 1949
Beville Cites Non-Home Listening,
Also AM Audience In TV Dwellings
(Continued from P3ge 1)
home itself," i.e., that "radio listen-
ing has become essentially a person-
al rather than a family habit."
He backed his contentions of a
continued growth of radio listening,
both within and without the home,
with quotations from a half-dozen
surveys, including one by NBC in
Washington which showed that 12
per cent of the population listened
to a car radio on a typical weekday
on an average of 50 minutes per day.
He also cited a Pulse survey made
for WOR last May showing that, be-
tween 7 & 9 a.m. and 5 & 7 p.m., from
35 per cent to 41 per cent of cars had
radio sets in use. This New York
automobile audience, he pointed out
represented a 14 per cent bonus over
the home audience in each of the
two periods.
Compares With Newspapers
After discussing the various sur-
veys on out - of - home listening
Beville asked the luncheon gather-
ing: "What medium, aside from
economical radio, could dismiss au-
diences of this magnitude as 'bonus'
circulation? Consider what would
happen to the circulation of the New
York newspaoers if the reading
which takes place on subways and
commuter trains were not included
I don't think radio can afford tc
throw away the audience represen-
ted by people who listen while
driving to work anymore than I
would expect the newspapers to
throw away the subway reader. And
do you think that the 'juicy' figure?
produced by the Magazine Audience
Group for the Nation's weeklies
could possibly be obtained if reading
in barber shops, beauty parlors, on
trains and in other people's homes
were eliminated? More and more
America becomes a nation on wheels.
We who live in New York are prone
to forget that one-third of America's
cars, more than 11 million automo-
biles, are used daily by workers go-
ing to and from work. As the figure
grows, the radio listening potential
grows. . . .
Outlines Reasons
"Here are the reasons why this
portion of radio's audience can no
longer be overlooked by any collec-
tor or user of radio statistics:
"1. Radio listening has become es-
sentially a personal rather than a
family habit.
"2. With increasing mobility of
sets and inexpensive receivers, abil-
ity to listen prevails virtually every-
where today.
"3. Broadcasters can no longer af-
ford to give away, as bonus, such
substantial listening — by seeing that
it is counted we will get credit for
it (and may be able to charge for
it.)
"4. In the period of intensive
media competition which I am cer-
tain lies just ahead, the aural medi-
um must put its best foot forward.
"5. A substantial portion of out-
side-the-home listening will be un-
affected by the advent of television.
Automobile radio listening and
much of the listening in public
places and business places will be
completely immune from television
competition.
"6. Outside listening has increased
by leaps and bounds since the war
and will continue to do so. As time
goes on such listening will become
a greater share of all listening. . . .
Criticizes Research Technique
"Certainly this (out-of-home lis-
tening) is the most serious omission
in the measurement of radio audi-
ences today. On the other hand, it
s not the only omission. Most radio
research techniques have failed to
keep up with the development of
radio listening habits within the home
itself. In my estimation there is still
considerable improvement to be
made in the manner all of our pres-
ent research techniques are employ-
ed to obtain home listening. Those
who pay for audience measurement,
those who are measured, and the
measurers themselves are all slow to
change their ways of thinking about
the radio audience. As radio has
moved out of the parlor into the
bedroom, the den, the kitchen and
other rooms throughout the house,
techniques which were primarily
developed to measure family listen-
ing based on a single home receiver
in the living room have proved to
be inadequate to meet the changing
situation.
"Here is just one example. A spe-
cial study by Hooper revealed that
a rating for a certain juvenile pro-
gram more than doubled when ad-
ditional questions were asked to
find out from the telephone respon-
dent whether or not listening was
taking place on other sets within the
home."
Attacks "Tele Fanatics" Glibness
In discussing multiple-set homes,
Beville attacked what he described
as "the glibness with which televi-
sion fanatics write off radio." All
rating services report a "healthy
amount" of radio listening in TV
homes, he continued, adding "I be-
lieve there is need for a full meas-
urement of listening away from the
room where the TV set is located in
order to truly evaluate today's aural
audience."
He expressed the belief that tele-
vision and radio audience measure-
ment must operate side by side in
the future when radio and TV sets
are spread throughout the house.
"Television has started off with a
tremendous impact on the family
circle. The TV set brings the family
once more back into the living room
and picks up approximately where
the radio receiver with the horn-
type loudspeaker left off. Neverthe-
less, I think it is obviously unrealis-
tic to believe that the entire family
will gather as a unit hour after hour,
night after night before the home
television set. As certain members
of the family tire of watching some-
one else's choice of program they
will abandon the family circle in
favor of an activity which they can
control to their own liking. As this
development occurs, radio listening
will come back into its own, side by
side with television viewing."
WNJR Revises Programs
Newark, N. J. — WNJR has an-
nounced a revision of its program
structure to provide more variety in
its musical programs and to estab-
lish better continuity in its program
setup. Major changes have been
made in the nine to noon and 1:00
p.m. to 5:00 p.m. programs.
Transit Radio Adds
128 New Sponsors
(Continued from Page 1)
bus and street car radio medium in-
clude Swift & Co. Vigoro, Fanny
Farmer Candy Shops and Ford
Dealers Association, through J.
Walter Thompson Company; Must-
erole, through Erwin, Wasey; Bond
Stores, through Neff-Rogow; Bristol-
Myers' I p a n a , through Doherty,
Clifford & Shenfield; Fehr Baking
Co. through Ruthrauff & Ryan; Miles
Laboratories, through the Wade
Agency; Mrs. Filbert's Mayonnaise
through Sullivan, Stauffer, Colwell
& Bayles, and Feltman & Curme
Shoes, direct.
In addition, J. Walter Thompson
has renewed its Swift & Co. cam-
paign for Jewel Shortening; Mc-
Cann-Erickson has ordered a 26-
week renewal for Hyde Park Beer;
and Arthur Cohn & Associates has
renewed for Baker Brush Co. House-
hold Finance Corp. through LeVally,
Inc., and Miles Laboratories through
the Wade Agency, have added addi-
tional Transit Radio markets.
"Success stories and definite in-
creases in consumer sales as meas-
ured and verified by store-audit ser-
vices rendered by Transit Radio sta-
tions without extra cost to sponsors
have been principally responsible
for these renewals, expanded sched-
ules and new advertisers," Pellegrin
said.
Thanks to the 13th Annual School
Broadcast Conference for Selecting
WEW as the Prize Winning Commer-
cial Station in the United States for
the Programs "Our Missouri Consti-
tution" and "Science For You."
WEW - WEW-FM
Owned and Operated by St. Louis University
Represented by John Pearson Co.
Nicholas Pagliara, General Manager
Uv'8a£tUncte
The National Daily Newspaper of Commercial Radio and Television
VOL. 49. NO. 19
NEW YORK, FRIDAY, OCTOBER 28. 1949
TEN CENTS
FREE-TIME-TO-POLITICIANS CRITICIZED
New BB-Airing Rules
End Anti-Trust Action
Washington Bureau of RADIO DAILY
Washington — Suspension of the
Justice Department probe of alleged
anti-trust law violations by organ-
ized baseball club owners in assign-
ing radio and TV rights was announ-
ced yesterday by Attorney General
J. Howard McGrath. Substantial
changes in the major league broad-
casting and telecasting rules were
adopted by representatives of the
two major leagues to eliminate the
causes of complaints, McGrath said.
The department was interested
both in freeing radio and TV sta-
(Continued on Page 7)
N. Y. Stations Schedule
Home Studies Series
The New York State Education
Department's "radio-assisted" home
study course in contemporary living
will be carried by five NBC affiliates
in New York State starting Sunday,
Oct. 30, with two other New York
stations to pick it up later.
Enrollment is free to New York
state residents; out-of-state residents
must pay a $5 fee. The Education
Dept. will furnish home study
material to be used in conjunction
with the broadcasts. The 26-week
series will be carried at the outset
(Continued on Page 2)
WBKB Names Weed & Co.
As National Sales Rep.
Chicago — John H. Mitchell, gener-
al manager of WBKB, yesterday an-
nounced the appointment of Weed &
Co. as exclusive national sales rep-
resentative, effective Nov. 1.
At present, New York sales for
WBKB are handled by Paramount,
(Continued on Page 2)
Wrong Pew
Boston — Roger Harrison, WBZ
farm director, arrived late the
other inght at the Hotel Bradford,
whsre he was to speak at the
Dairymen's Banquet. Ushered in
by a waiter, he dined at the
speaker's table with other guests,
and was ready for oratory when
he discovered that he was in
the right hotel but at the banquet
of the Housewares Club.
On The Button
Washington — Joseph Katz, pres-
ident of WWDC, Washington,
yesterday climaxed his one-man
"anti-depression talk" campaign
by pinning on President Truman's
lapel a button labeled, "Business
is Good," Katz started his drive
on Sept. 22 by pinning one of his
buttons on Maryland's governor,
and since then has distributed
more than 10,000 to business.
BMB May Reorganize
To Offer Slock Shares
Chicago — Mel Brorby, vice-presi-
dent of Needham, Louis & Brorby,
speaking at the Chicago Radio Man-
agement Club luncheon meeting at
the Tavern Club, in discussing the
future of the Broadcast Measure-
ment Bureau, announced that BMB
may be organized soon as a stock-
holding organization similar to the
present set-up of BMI.
At least, he said, that is one of the
(Continued on Page 2)
150-Kw. VOA Transmitter
In Operation At Munich
The State Dept. has put a new,
150-kw. transmitter into operation
at Munich, Germany, to strengthen
the "Voice of America" signal in
Eastern Europe and Russia, it was
disclosed yesterday by the RCA In-
ternational Division, which develop-
ed and installed the equipment.
The new transmitter will augment
existing "Voice" facilities in the
Munich area, which consist of four
(Continued on Page 6)
Broadcasters Urged To Combat Trend
Spreading To Non-Political Fields;
Motives Called Questionable
NRDGA Announces
Radio Contest Rules
Rules and other particulars of the
fourth annual radio program contest
for retailers were announced in New
York yesterday by the National Re-
tail Dry Goods Assn.
Deadline for entries in the contest,
which is co - sponsored by the
NRDGA and the NAB, is Dec. 1,
1949. Its purpose is "to reward good,
resultful radio advertising by retail-
ers." Any regularly scheduled, typi-
cal show sponsored by a NRDGA
(Continued on Page 6)
WAGA Gets All Rights
To Crackers' Games
Atlanta — WAGA has signed a
five-year contract with the Atlanta
Crackers baseball team for exclu-
sive radio and television rights to
all games.
Jim Bailey, WAGE'S managing
director, said the station plans full-
(Continued on Page 6)
Penn Broadcasters Assn.
Elects Officers, Directors
Skytop, Pa. — The Pennsylvania
Broadcasters Assn., meeting here
yesterday, elected the following of-
ficers: president, Frank R. Smith,
(Continued on Page 2)
RCA, Westinghouse, Motorola
Sales Up For First 9 Months
Two major set manufacturers —
Westinghouse and Motorola — yester-
day reported record-breaking prof-
its for the first nine months of 1949,
while a third, RCA, reported an
increase in gross income but a drop
in net profit.
RCA's gross income for the first
nine months of 1949, as reported by
its president, Frank Folsom, amount-
ed to $275,673,666, as against $256,-
968,537 during the same period in
1948, an increase of $18,705,129. Net
income, after all deductions, was
$14,095,186, compared with $15,128,-
783 in 1948, a drop cf $1,033,597.
Westinghouse declared a divi-
dened of 65 cents per share on com-
mon stock, payable Dec. 1, and said
it was made possible by the largest
nine-month net income in the com-
pany's history. Gwilym A. Price,
company president, disclosed also
(Continued on Page 2)
Skytop, Pa. — Increasing
demand for free time for
non-political broadcasts by-
Senators and Representatives
in Washington is one of the
problems of broadcasters in
the 3rd District, NAB, it was
revealed at its Skytop Lodge
meeting yesterday. While the
requests bear the label of
(Continued on Page 6)
Transit Radio Hearing
Opens In Washington
Washington Bureau of RADIO DAILY
Washington— The District of Col-
umbia Public Utilities Commission
yesterday opened hearings on the
desirability of a transit radio system
in Washington. Several hundred lo-
cal street cars and buses have been
equipped for several months to carry
a 12-hour daily commercial and mu-
sic schedule from WWDC-FM.
In a bitter hearing yesterday, it is
(Continued on Page 2)
CBS Programs Take
Nielsens 'Top Eight'
A. C. Nielsen Co.'s "eight top-
ranking" radio programs for the
week of Sept. 18-24 were all CBS
shows, half of which were aired
Mondays and the remainder on
Thursdays.
Lux Radio Theater headed the list
with a rating of 23.9, followed by
(Continued on Page 2)
Longevity
Bill Henry, MBS newscaster,
will mark his 1500th five-minute
news broadcast tonight. 8:55-9
p.m., EST, for the same sponsor,
Johns Manville Company, manu-
facturers of asbestos products. He
started under the sponsorship of
Manville in 1943 when the pro-
gram was heard on the Columbia
Broadcasting System. He shifted
to MBS in 1947.
2
RADIO
DAILY
Friday. October 28, 1949
Vol. 49, No. 19 Friday, Oct. 28, 1949 10 Cts.
JOHN W. ALICOATE : : Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays. Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President; Chester B.
Bahn, Vice-President; Charles A. AlicoL'te,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily,
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337, 7-6338.
Cable address : Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older. Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
•>nder the act of March 3, 1879.
FINANCIAL
_ {October 27) —
NEW YORK
STOCK EXCHANGE
Net
High
Low
Close
Chg.
ABC
8%
8i/8
8 1/4
+ Va
Admiral Corp. . .
285/8
28i/8
281/g
— %
Am. Tel. & Tel. . .
1445/g
1441/4
1445/g
+ %
CBS A
243/8
23'/4
243/s
— 1/8
CBS B
243/8
24l/4
243/8
+ Va
Philco
303/4
301/4
301/2
— Va
Philco pfd
81
81
81
— %
RCA Common
13
123/4
123/4
— 1/4
RCA 1st pfd
701/2
70i/2
701/2
- y4
Stewart-Warner . .
13 V4
13
13
+ Va
Westinghouse
293/s
29
291/4
+ V2
Westinghouse pfd.
100
100
100
+ Va
Zenith Radio ....
29i/2
291/4
291/4
NEW YORK CURB
EXCHANGE
Hazeltine Corp. .
1434
141/2
141/2
- 3/8
Nat. Union Radio.
■ 2%
234
2%
+ Va
OVER
THE COUNTER
Bid
Asked
143/s
153/8
Stromberg-Carlson
133/4
15
N. Y. Stations Schedule
Home Studies Series
'Continued from Page 1)
by the following stations: WNBC.
New York; WBEN, Buffalo; WHAM.
Rochester: WINR. Binghamton, and
WENY, Elmira. WGY, Schenectady,
will start the series Nov. 1, and
WSYR, Syracuse, will pick it up at
a later date.
WBKB Names Weed & Co.
As National Sales Rep.
'Continued from Page 1)
but Weed & Co. will take over rep-
resentation for this territory in ad-
dition to the rest of the U. S. WBKB
affiliated with CBS-TV earlier this
month.
Transit Radio Hearing
Opens In Washington
(Continued from Page 1)
established that there is a sharp
division among citizens' groups and
among individuals, with feeling ex-
tremely high on both sides. Spokes-
men for the two viewpoints were
alternately booed and hissed in what
was easily the best attended hearing
of the PUC in many years.
Several opponents of transit radio
seriously threatened a court test if
the PUC finally okays the installa-
tions.
BMB May Reorganize
To Offer Stock Shares
(Continued from Page 1)
plans being discussed now. He re-
ported that BMB spent $1,300,000 on
the first BMB Study and admitted
that the organization is in financial
difficulties.
Penn Broadcasters Assn.
Elects Officers, Directors
(Continued from Page 1)
WBVP, Beaver Falls; vice-president,
C. G. Moss, WLTR, Bloomsburg;
secretary, David E. Bennett, WKBO,
Harrisburg; treasurer, George E. Joy,
W R A K , Williamsport; directors:
Leonard Kapner, WCAE, Pittsburgh;
Gordon Gray, WIP, Philadelphia;
Three Mfrs. Report
Sharp Sales Increase
(Continued from Page 1)
that Westinghouse is considering
raising the regular quarterly divi-
dend from 25 cents per share to 40
cents. For the quarter ended Sept.
30, 1949, Westinghouse reported a
net income of $20,554,447. Net in-
come for the like period a year ago
was $9,855,245.
Motorola, Inc., registered record-
breaking sales totaling $51,795,564
for the first nine months of 1949, as
against a sales volume of $39,848,775
for the like period in 1948, accord-
ing to Paul V. Galvin, president.
CBS Programs Take
Nielsen's 'Top Eight'
(Continued from Page 1)
Arthur Godfrey's "Talent Scouts"
with 19.7; "Mr. Keen" with 18.0;
"My Friend Irma" with 16.7, "Sus-
pense" with 16.1; "F.B.I. In Peace
& War" with 15.9; "Inner Sanctum"
with 15.9; and. "Crime Photographer"
with 15.2. Ninth and 10th places were
taken by Jack Benny with 14.8, and
"Mystery Theater" with 14.6.
Clair R. McCullough, WGAL, Lan-
caster; John S. Booth, WCHA,
Chambersburg; Vic Diehm, WAZL,
Hazelton; W. K. Ulerich, WCPA,
Clearfield; David M. Baltimore,
WBRE, Wilkes-Barre.
"Say! Whose
nest is this?"
It looks as if this hen has to
find another nest. The cat just
moved in and is rapidly taking
over.
The cat is behaving exactly
like a lot of smart advertisers
these days. They are moving into
tough, competitive markets and
taking over, too.
And to do this in Baltimore,
they are using W-I-T-H. You
see, you can do MORE on
W-I-T-H for LESS money than
on any other station in town.
W-I-T-H regularly delivers
the LARGEST number of listen-
ers-per-dollar. That makes it the
big bargain buy in this rich
market.
So if you're looking for low-
cost results from radio, call in
your Headley-Reed man today
and get the whole W-I-T-H
story
Baltimore 3, Maryland
TOM TINSLBY, President
Represented by Headley-Reed
ALLEN
BROWN'S
CORNER
Allen Brown is new to New York
listeners. A folksy, natural per-
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in selling advertisers' products.
For complete details on ALLEN
BROWN'S CORNER call the near-
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ALLEN BROWN'S
8:30-9:00 a.m. daily.
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CLEVELAND
PHONE CHERRY 6010
2102 N. AKARD ST.
DALLAS
PHONE CENTRAL 1448
•
1612 BOOK TOWER
DETROIT
PHONE WOODWARD 2-2604
1044 LITTLE BLDG.
BOSTON
PHONE LIBERTY 2-4823
•
NORTHWESTERN BANK BLDG.
MINNEAPOLIS
PHONE LINCOLN 7863
Today there is ev(f
listening to Netw(
than a year ago- 1
more people are
to CBS than ever
On CBS, radio's greater
sponsored by Americas bigger
consistently get the target
at the lowet
OCT. 1948
n more
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5 programs-
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RADIO DAILY:
Friday. October 28, 1949
Free Political Time
Criticized At Skylop
(Continued from Pase 1)
being non-political and are offered
as public service programs, broad-
casters are questioning the motives
behind the programs. The consensus
of opinion seems to be that the pro-
grams come under the classification
of commercial time and should be
paid for at prevailing station com-
mercial rates.
One broadcaster in the Pennsyl-
vania area reported that the Repub-
lican Committee was agreeable to
pay the time charges for the presen-
tation of a program which featured
a Senatorial report. The Democrats,
however, plead they had no funds
available for local sponsorship and
asked that the station give them
comparable time as a public serv-
ice gesture.
The trend, according to reports,
does not apply only to political par-
ties. Efforts are being made by serv-
icemen's organizations, labor organ-
izations and others to get air-time
breaks under the public-service ca-
tegory. However, the broadcasters
in many instances have been able
to convert these requests into com-
mercial business and local sponsors
have been procured.
Mitchell Talks For BAB
Yesterday Maurice Mitchell, head
of the Broadcast Advertising Bu-
reau, presented his appeal to the
broadcasters to support the Bureau
and make a more determined effort
to get a share of the advertising
dollar. His talk followed an intro-
duction by J. Robert Gulick, WGAL.
Lancaster, who presided as 3rd
District chairman of sales mana-
gers. Gulick said that today's radio
sales called for "aggressiveness,
ideas and ambition" and that the
stations who adhere to this formula
are producing increased time sales.
An interesting angle on the mer-
chandising of music was developed
by Carl Haverlin, president of BMI,
who said that today's popular song
hits are being made by the radio
stations, juke boxes and record
sales in the "grass roots areas"
rather than by the song pluggers of
New York, Chicago and Hollywood.
He admonished the broadcasters to
wateh song trends and take advan-
tage of the current popular hits
included in the BMI catalogue.
Associated Press members of the
3rd District met with Tom O'Neil
and other AP executives Wednesday
afternoon and discussed plans for
a newsmen's clinic which will be
held at a later date. George D. Cole-
man, who has served as president
of the AP group, is appointing a
committee to formulate clinic plans.
WAGA Gets All Riahts
To Crackers' Games
'ContinupH from Paee 1)
est coverage of the Cracker games
over AM, FM. and TV. WAGA-TV
will cover 23 local high school foot-
ball games this fall, and the Golden
Glove boxing tournament.
Mainly About Manhattan. . .
• • • AROUND TOWN: When Harvey Stone was being compli-
mented on the way his new schnoz came over on "Toast of the Town"
telecast, he quipped: "Look, I don't wanna be beautiful. All I want to
do is breath." . . . Bert Ly tell signed by Carlton E. Morse to portray
Father Barbour in the video series of "One Man's Family," which bows
in via NBC-TV Nov. 4th. Anthony Smythe, who has handled the role for
the past 18 years on radio had to go back to the coast on his medico's
orders. . . . Prexy Frank Stanton had to be called in to settle the split
opinion of CBS execs over Robert Q. Lewis' TV format. . . . The pros and
cons regarding the future of RMP will be settled definitely within 6 weeks
by an official announcement from RCA-Victor. . . . That big grin on Bill
Gargan's pan these days is due to the news he just got about his "Martin
Kane. Private Eye" series being the 4th highest rated show on NBC
with a neat tag of 27.6. . . . Gruen Watch bowing out of "H' wood Calling"
after Christmas? . . . Buick, which dropped Olsen & Johnson, eyeing video
talent on the coast. . . . Larry Schwab, Bill Berns and Ted Estabrook
branching out by investing in the American rights to the Danish film,
"Ditte, Child of Man," said to be one of the greatest foreign imports in
years. . . . Henny Youngman, unseen star of the Milton Berle show,
guest-stars on "Celebrity Times" Sunday p.m. Isn't it about time Henny
got his own show. . . . Recommended: Hank Sylvern's wonderful back-
ground music on Ralph Bellamy's "Man Against Crime," really pulls
the show together.
# * TwT "ft
• • • THE MORNING MAIL: "Dear Sid," writes Mai Boyd,
"Somebody gave you a wrong steer when they told you that
Mary Pickford had rejected an offer to star with Buddy Rogers in
a new type of Mr. & Missus airer. Actually, a program involving
both is now in the making. As you know, Buddy is starring in
'Pick a Date with Buddy Rogers' on ABC and his TV show starts
Jan. 4th. However, I have a package for night-time radio which
stars both Buddy and Mary. In addition, Miss Pickford may also
do a five-a-week five-minute daytime radio commentary."
it it ir #
• • • SMALL TALK: It's a girl (their 2nd) at the Jack Wyatts. who
have named her Claudia. . . . WWRL expects to be operating with its new
5,000 watt transmitter by the year's end. . . . Noro Morales, who waxes
for MGM, formed his own disc firm, Rivoli Records.
NRDGA Announces
Radio Contest Rules
(Continued from Page 1)
store and aired during 1949 prior to
Dec. 1 may be entered, with the ex-
ception of syndicated programs or
special programs, such as Christmas
shows.
Each program entry should be
represented by one transcription and
three scripts, which will not be re-
turned. Awards will be made in
categories based on the annual vol-
ume of the store's business, and in
the following classifications: Chil-
dren's; General Family; Teen Age;
Farm; Women's; Men's.
Winning entries will be selected
by "a prominent jury of authorities"
to be announced later by the
NRDGA. Certificates will be award-
ed to the winners on Jan. 10, during
the NRDGA convention to be held
at the Hotel Statler, New York. All
entries should be sent to Howard P.
Abrahams, NRDGA, 100 W. 31st St.,
New York, together with a state-
ment in triplicate giving the follow-
ing information:
1. Name of program
2. Station
3. Time, Day of week
4. Type of program
5. Approximate date of first broad-
cast
6. Store volume classification
7. Objectives of program (what
the store set out to do) Please elab-
orate. It may include (a) to build
results for one department or group
of departments; (b) to establish cer-
tain features; (c) to promote certain
services; (d) to establish certain
ideas in the minds of listeners.
8. Results (please elaborate) This
may include (a) goods sold in dol-
lars or units or increases in percen-
tages; (b) traffic for store or depart-
ment; (c) long range effect in
attracting customers or business
responses; (d) indication of audience
response.
9. Store name, address and town
10. Submitted by (give name and
title) .
150-Kw. VOA Transmitter
In Operation At Munich
(Continued from Page 1)
100-kw. shortwave transmitters. An
Armed Forces Network station and
a German station of the same power
also operate in the Munich area at
the present time.
The State Dept. transmitters oper-
ate 12 and a half-hours daily, relay-
ing "Voice" broadcasts from the U. S.
after sunset and programs of the
Armed Forces Network during the
day. The new 150-kw. transmitter,
operating on 1195 kc, uses a speech-
clipper amplifier to maintain a high
average percentage of modulation.
Correction
A story in Radio Daily for Oct. 19
referred erroneously to KFMV. That
station is in Hollywood. It should
have read "KFMB, San Diego."
50,000 warn at 800kc.
Now covering a 17,000,000 population area
at the lowest rate of any major station
in the Detroit Area!
CKLW
Detroit and Windsor
J. E. Campeau, President
Adam J. Young, Jr., Nat'l Rep. • Canadian Rep., H. N. Stovin &, Co.
"WIN
With CKLW
MUTUAL
Section of RADIO DAILY. Friday. October 28, 1949 — TELEVISION DAILY is fully protected by register and copyright
B. B. ANTI-TRUST ACTION ENDED
I
TELE TOPICS
"CAMOUS JURY TRIALS,'' on DuMont,
' is showing signs of successful adapta-
tion to the visual medium. When it first
went on the air a few weeks ago it was
almost devoid of action, with the cameras
picking up almost nothing but the various
witnesses testifying from the stand. As a
result, it was all talk, with very little to
hold the eye. This week, however, several
flashbacks were used as well as a bit of
action that occurred out of court during
a recess. The result was a vastly im-
proved production. Script this week con-
cerned a boxing handler falsely accused
of killing a fighter during a bout. The
material was there, but the characters
didn't quite develop and the court action
was loaded with legal inaccuracies. Sam
Raskin was entirely believable as the han-
dler, and King Older and John Griggs
were equally efficient as the opposing
lawyers. Others in the cast were Winfield
Hoeny, Sally Gracie and Joseph Downing.
. . . Sponsored by the Local Chevrolet
Dealers Association, show does not employ
film commercials because the producers
feel it would disrupt the courtroom at-
mosphere. Instead, announcer Ron Raw-
son, on camera, delivers a pitch for Chevvy
service. Scripted this week by Al Ostrow,
program is a Transamerican package.
Charles Harrell directs for the producer
and Frank Bunetta for DuM.
•
A LLEN FUNT, producer of "Candid
Camera," is negotiating with Official
Films for non-theatrical, non-TV distribu-
tion of his ad lib footage. Funt has made
several additions to his staff, including
Chan Buck, formerly with "Preview," as
field supervisor; Ray Hall, formerly with
CBS, as chief editor; Susan Lampman,
treasurer; Russell Harknett and William de
Dufour, sound engineers. Arthur Florman
is chief cameraman. . . . WFIL-TV has
received the TV award of the Art Direc-
tors Club, of Philadelphia, for camera work
and overall production on the Paul White-
man TV Teen Club and the WFIL-TV
Newsreel. The reel, incidentally, scooped
the press this week when it broke a story
about the coming boost in coffee prices.
William Driscoll is director of the news-
reel. •
A NEW WRINKLE in automotive sales
•*» has been cooked up by a Chicago
Chevvy dealer. Firm has signed for a
weekly half-hour show on WGN-TV dur-
ing which two cars will be auctioned off
to viewers. Cars will be shown on the air
with list prices covered until the auction
is completed and the car is sold. If the
car goes for more than list, the buyer will
pay only the top price and not the full
amount that he bid. There will be a ten-
minute time limit on each sale so that
it will be possible for cars to be knocked
down for less than list. Jack Gordon is
auctioneer, and Don Cook will direct.
Don Lee Veepee Sees
Color Many Years Off
Hollywood— Don Lee's KTSL is.
ready for a quick changeover to
color when color is ready for the
public, but that goal is many years
away, 'Charles L. Glett, vice-presi-
dent in charge of tele, said here
on his return from the FCC hearings
in Washington.
"Don Lee wants color, invites
color and looks forward to color
but is now satisfied that it will not
be .practicable for some time to
come," Glett said. "We are now de-
voting our full efforts to the black-
and-white plans which were held
in abeyance pending developments
in color telecasting. Full steam
ahead on them is our 'immediate
course of action."
Responsible for this same general
attitude among those present at the
hearings, he said, are many factors
among which is the time element,
even assuming that the FCC ap-
oroves color after the current hear-
ings. The various administrative,
mechanical, legal and political en-
tanglements involved are compli-
cated and would consume consider-
able time before color would be
fully emerged from the laboratory
to consumers.
Nonetheless, he added, television
will not be completely at its peak
until color is added. Some demon-
strations in Washington were eye-
opening in their beauty, he said.
Hooper's
Top Ten
(Network-Sept.)
Texaco Theater,
NBC
73.7
Godfrey Friends.
CBS
39.8
Philco Playhouse
, NBC
37.7
Stop The Music,
ABC
37.7
Colgate Theate:,
NBC
34.9
Suspense, CBS .
34.3
Chev. Theater, NBC
32.7
Fireside Theater,
NBC
30.9
Morey Amsterdam, DuM. .
. 29.5
Crusade Europe,
ABC
29.1
Stowman Cites Gains
For TV Advertisers
Philadelphia — Kenneth W. Stow-
man, sales manager of WFIL-TV,
told the Television Association of
Philadelphia this week that the cost
of video advertising has decreased
during the last two years, despite
higher rates adopted by TV stations.
He based his statement on figures
which show that the cost to the ad-
vertiser per thousand sets is con-
siderably smaller now than it was
in October, 1947, and October, 1948,
because of the rapidly growing num-
ber of television set owners in the
Philadelphia area.
Stowman compared present and
projected rates of Philadelphia's
three stations with those of a year
ago. He also compared with rates of
October, 1947, when only two of the
stations were on the air.
WBKB Signs 53 New Accounts,
Sees Black Ink This Year
Chicago — John Mitchell, general
manager of WBKB, who has stated
publicily that he plans to put the
station in the black by the end of
this year, reiterated that stand yes-
terday in announcing that 53 new
clients have been added to the sta-
tion's fall roster of new business.
The new biz, he said, is an indica-
tion in Chicago of a "developing
client market (which) is the best
news we have had in the past three
years of operation."
He added: "Hundreds of new, lo-
cal clients seem to have discovered
the medium overnight. This influx
of new business, in addition to the
ever-increasing activity on the part
of national advertisers, is the surest
sign we have had yet that television
can meet its high operating costs and
become a profitable operation."
Last year WBKB had 51 clients for
the entire year. This year the station
already has 106 clients, including 35
national program and spot adver-
tisers; and 71 local program and spot
advertisers. The 53 new clients ad-
ded in the past month exclude net-
work programs.
"Several television operations
have announced lately that they are
in the black," Mitchell said, "but
these have been small stations, or
stations affiliated with AM opera-
tions. When a large operation such
as WBKB with no AM affiliation be-
gins to make money in a major,
competitive market, that will be a
significant day for the industry- It
takes perhaps 200,000 sets in a large
market to bring a station around
that long-awaited profit corner."
Chicago's latest set figure, as of
August 31, announced by the Elec-
tric Association was: 185,275.
Clears Way For
Full Telecasting
Of Ball Games
(Continued from Page 1)
tions of unreasonable restraints in
the conduct of this business, and in
enabling the public to see and hear
games of their choice without un-
reasonable restrictions, McGrath
said, and stated that he hopes the
new rules "will eliminate past res-
trictive practices and will greatly
broaden the opportunity for radio
and television stations to carry
games of major league clubs in ter-
ritories outside their respective
home territories."
Anti-trust chief, Herbert Bergson,
emphasized, however, that the anti-
trust division "will continue to fol-
low closely the radio and television
practices of baseball and may take
appropriate action if it should ap-
pear in the future that the broad-
casting and telecasting of baseball
games is being unreasonably res-
trained."
Complaints had been directed
principally against a major league
rule requiring each major league
club to refuse to permit the broad-
cast or telecast of its games at any
time from a station located within
50 miles of the ball park of another
major or minor league club without
the consent of the other club. This
veto power was frequently used to
prevent the broadcast in their home
territories of ball games played by
other clubs.
The Justice Department said yes-
terday that "under the revised rules
each major league club is free to
determine whether or not rights to
broadcast or telecast its games shall
be granted or sold at any time and
in any area, without reference to
any other club, major or minor, ex-
cept during the time the other club
is actually playing a game in its
home park or is actually telecasting
one of its road games.
Expect Decision Today
On Color-TV Tests
Washington Bureau of RADIO DAILY
Washington— The FCC pondered
the knotty TV problem yesterday
but failed to come up with an
answer. There was no official state-
ment, and it appeared that there was
no unofficial determination as to
what to do with RCA's request for
a two-month postponement in the
comparative demonstrations slated
for November 14. Radio Daily was
told that Commission members were
to sleep on the question and try to
agree on some course to follow to-
day.
Section of RADIO DAILY, Friday. October 28. 1949
GE To Make 16-Inch
Short Neck TV Tube
General Electric announced yes-
terday that it is joining the parade
of TV tube manufacturers who have
already entered the field with devel-
opment of the short neck tube, with
a new wide-angle 16-inch metal TV
picture tube five inches shorter than
conventional tubes of this size.
Development of this new tube by
G. E. will allow for the manufacture
of a more compact home receiver for
the larger picture. Production in
limited quantities is scheduled to
begin in December at the company's
Electronics Park plant in Syracuse.
The new tube (Type 16GP4) will
also feature a "filter-glass" face
plate, said to improve picture con-
trast and clarity by reducing hala-
tion and cutting down reflections
from surrounding light sources.
The new tube's overall length
measures roughly 17 V2 inches com-
pared to 22 V2 inches for previous
tubes of this diameter.
Goldberg Appointed V.-P.
Decca Distributing Corp.
Sydney N. Goldberg has been ap-
pointed a vice-president of Decca
Distributing Corp., wholly owned
subsidiary of Decca Records, Inc., it
has been announced by Milton R.
Rackmil, president of Decca Rec-
ords, Inc. Goldberg has been general
sales manager of the Distributing
Corporation.
eagmeers-
coasultaats
RALPH B. AUSTRIAN
Television Consultant
1270 AVENUE OF THE AMERICAS
NEW YORK 20, N. Y.
Tel.: CO. 5-6848
A. R. BITTER
Consulting Radio Engineers
4125 MONROE STREET
TOLEDO 6, OHIO
Tel.: Kingswood 7631
WILLIAM L. FOSS, Inc.
Formerly Colton & Foil, Inc.
927 15th St.. N.W. REpublic3883
WASHINGTON, D. C.
PR0DUCTI0I1 PARADE
TV Studio Lighting System
Packaged studio lighting systems,
designed for use with modern studio
cameras are now available through
the Broadcast and Television Studio
Equipment Section of the RCA En-
gineering Products Dept. The new
studio lighting fixtures include many
specialized items of equipment need-
ed in commercial TV operation. The
company also revealed that RCA
Broadcast engineers are available
for consultation in planning correct
studio lighting.
DuMont Names Oberndorfer
Frank A. Oberndorfer has been
appointed to the post of assistant ad-
vertising and sales promotion man-
ager of the receiver sales division,
Allen B. DuMont Laboratories, Inc.,
it has been announced. Oberndorfer
will assist Henry R. Geyelin, Du-
Mont's advertising manager, in na-
tional and cooperative advertising
campaigns, as well as the handling
of sales promotional activities with
the company's dealers and distribu-
tors.
Extensive Promotion By TV Distr.
The opening of a new TV station
in Huntington, W. Va. next month,
will be marked by a rigorous pro-
motion and advertising campaign by
the Tele - tone distributor there,
Mountain Electronics Co., Inc., with
headquarters in Charleston, W. Va.
Charles A. Meyer, president of the
distributing company, announced
plans to run full page ads in the
Huntington papers and will direct a
publicity campaign in that area in
the new low price Tele-tone video
line. He indicated that the potential
market in this territory would be
greatly expanded by the opening of
the new TV outlet.
Garod Allocates TV Sets
According to an announcement by
Garod Electronics Corp., demand for
their TV sets by distributors and
dealers has made it necessary for the
company to establish a factory allo-
cation system which will probably
be in effect for the next six months.
According to Louis Silver, vice-
president and general manager of
the company, they "are now produ-
cing receivers at an accelerated rate,
which is nearly 100 per cent higher
than the turnout in October 1948."
Emerson Radio & Record Player
Emerson Radio & Phonograph
Corp. has announced a new three-
way portable radio with three short-
wave bands, in addition to the
standard broadcast band. Known as
the Emerson Universal Portable,
Model 643, the set will retail for
$59.95. In addition, the company an-
nounced a new automatic record
changer (Model 625) which is a
three-speed automatic record player,
listing at $54.95.
TV Ballast Replacements
Five new TV ballast replacement
numbers are announced by Clarostat
Mfg. Co., Inc., Dover, N. H., namely:
Emerson 397022 and 397023, Motorola
17A485459, Teletone TPR 102D, and
Belmont B9M 16067. These numbers
are in addition to Motorola 17A47033
and Emerson 571-606 already listed
in Clarostat literature. All numbers
carry a list price of $3.00.
Tricraft Antennas
A new "3000" Hi-Lo Conical Type
X Antenna series has been announ-
ced by Tricraft Products Co., Chi-
cago. These newly designed anten-
nas are pre-assembled at the factory,
ready to install. They match 72, 150
and 300 ohm impedance; are all-
wave, high gain on all channels and
are durably constructed of alumi-
num.
History Of Television Booklet
Frank A. D. Andrea, president of
the Andrea Radio Corp., a pioneer
in the radio and TV field, has just
completed a four-color illustrated
booklet, on "History and Manufac-
ture of Television Receivers," which
is now available to the public at all
Andrea dealers. The booklet covers
the background and development of
TV and gives advice by Andrea on
what the average video buyer
should look for when purchasing a
set.
Television "Rota-Tower"
A new television tower, the Model
300 "Rota-Tower," which elevates
the video antenna approximately 30
feet above roof-tops and weighs
only 40 pounds, has been introduced
by the Easy-Up Company, Racine,
Wis. Its use is primarily for residen-
tial markets where added height for
the TV antenna is desired to secure
the best possible signal. Incorpora-
ted in it is a new rotating feature,
permitting the antenna to be orien-
ted after the tower is completely in-
stalled. List price of the new model
is $64.50.
Stewart-Warner Electric Appointee
Erling G. Fossum, an employe of
Stewart-Warner Corp., Chicago
since 1926, has been appointed gen-
eral manager of Stewart- Warner
Electric, the company's radio and
television division. This was announ-
ced yesterday by James S. Knowl-
son, president and board chairman
of Stewart-Warner. Fossum's ap-
pointment as division head, effective
Nov. 1, fills the vacancy created by
the recent resignation of Samuel In-
sull, Jr. In his new position Fossum
will be responsible for all phases of
engineering, production and market-
ing of radio, TV and other electronic
products of Stewart-Warner Elec-
tric.
Replacement Plan
Established By Meek
A unique replacement policy for
all purchasers of radios manufac-
tured by John Meek Industries,
Plymouth, Ind., ranging from their
least expensive model, retailing at
$11.95 to their FM-AM combinations
listed for up to $44.95, has been
announced by John Meek, president
of the firm.
The plan allows any customer to
bring his Meek radio to his dealer
for repair, and, instead of having
his set undergo repairs and perhaps
wait weeks for the necessary ad-
justments, he'll be pleasantly sur-
prised to find that he's presented
with a .brand new set at once, an
exact replacement of the set he
brings for repair.
Three Main Features Outlined
"The dealer, in turn, avoids costly
service costs and time waste by
simply returning the receiver to
our plant, where it is completely re-
conditioned for resale," Meek said.
Features of the new plan, de-
signed to enhance customer-dealer
relations, are: (1) The retail patron
gets a new set on presentation of
the defective receiver, except in
instances where willful damage has
been done. (2) There is no service
charge to dealers for adjustments
made at the plant. (3) The set is
thoroughly checked and recondi-
tioned by Meek engineers, and is
put in proper order for resale pur-
poses.
EAGIAEERS—
COnSULTAnTS
McNARY & WRATHALL
RADIO ENGINEERS
906 Natl. Press Bldg. 1407 Pacific Ave.
Washington 4, D.C. Santa Cruz, Cal.
Member AFCCB
L. W. ANDREWS, INC.
RADIO CONSULTANTS
219 WHITAKER BLDG.
DAVENPORT, IOWA
Phone 2-7824
GEORGE P. ADAIR
Radio Engineering Consultants
Executive 1230
Executive 5851
1833 M STREET, N.W.
WASHINGTON 6, D. C
VOL. 49, NO. 20
NEW YORK. MONDAY, OCTOBER 31, 1949
TEN CENTS
TV FREEZE TO CONTINUE UNTIL SPRING
Action Of FCC In Postponing Hearings
On Color TV Until February
Will Retard Industry
'Spot' Market Data
In NARSR Release
"The Spot Radio Estimator," the
first comprehensive analysis of com-
parative time costs on 1,874 stations
in 1,160 places throughout the
United States, involving the quota-
tion of 13,980 rates, was issued last
week without charge to agencies
and sponsors by the National Asso-
ciation of Radio Station Represen-
tatives.
The 68-page contribution to the
industry contains 50 pages of tables
giving comparative rate charges on
network and unaffiliated stations
of different frequencies and in vari-
ous geographical regions and popu-
lation areas. The tables also give
(Continued on Page 61
ABC Obtains Loan
For TV Financing
ABC has completed arrangements
with the Mutual Life Insurance
Company of New York for a $600,-
000, 20-year loan at 4Vfe per cent in-
terest, it was announced Saturday.
Proceeds of the long-term loan,
due in 1969, will be used by the net-
work in the further development of
the ABC Television Center in Holly-
wood, Cal., a 20-acre former motion
(Continued on Page 2)
James Leaves Radio Field
For Merchandising Post
E. P. H. James, formerly vice-
president in charge of advertising,
promotion and research with Mutual,
has been named advertising and
promotion director of the Steuben
division of the Corning glass com-
pany with headquarters in New
York. James is widely known in ra-
dio.
Cooper Union Award
Brig. General David Sarnoff,
chairman of the board of RCA
will be honored on Wednesday
evening, Nov 2, when he will
be awarded the Peter Cooper
medal for the Advancement of I
Sciences ind Art, at the Con
vocation ceremonies honoring
Cooper Union's 90th anniversary.
Dr. Edwin S. Burdell, director,
will officiate trt the presentation.
Web Buys Time
NBC and its parent company,
RCA- Victor, have bought time on
the wired music system of Grand
Central terminal to plug the net-
work's stars and programs and
the RCA Exhibition Hall at Radio
City. Deal calls for RCA an-
nouncements between 7 a.m., and
4 p.m., with NBC taking the
spots between 4 and 8 p.m. RCA
resumes its spots between the
8 p m. to midnight period. Deal
was made with the Terminal
Broadcasting company which has
100 speakers placed in the Grand
Central terminal.
Ford To Sponsor
UN Sessions On CBS
Ford Motor Co., has signed with
CBS to sponsor two daily pickups
of the United Nations General As-
sembly sessions at Lake Success and
Flushing Meadows beginning Nov.
7 and running through the end of
the year, it was announced yester-
day by Gen. Carlos P. Romulo,
president of the Assembly. The deal
was personally engineered by CBS
(Continued on Page 7)
Commission Won't Act
On Charges By Atheist
Washington Bureau of RADIO DAILY
Washington — The FCC announced
Friday that it has notified Robert H.
Scott, San Francisco atheist, that it
will not revoke the licenses of sev-
eral stations in that city for refusing
to grant him air time. The Commis-
1 Continued on Page 6)
The Internal Revenue Bureau's
suit against the Broadcast Measure-
ment Bureau for some $73,000 in in-
come taxes came to trial on Friday
in a day-long session in U S. Tax
Court. New York.
The array of defense witnesses in-
troduced by BMB included J. Harold
Ryan, vice-president of the Fort In-
dustry Co. and BMB board chair-
man; Frederick Jamble AAAA
president; Joseph Allen, Bristol- .
Video-Set Production
Broke Record In Sept.
Washington Bureau of RADIO DAILY
Washington — Production of TV re-
ceivers broke all records last month,
RMA said at the weekend, with
RMA member companies reporting
a weekly average turnout of 56,133
sets. Sales figures were not given,
with no clear indication of what the
publicity given the current FCC
hearing has meant, if anything, to
(Continued on Page 6)
Sales, Program Execs.
In Realignment At WOR
Realignment of duties and respon-
sibilities for several executives in
WOR's sales and program depart-
ments was announced Friday by
Theodore C. Streibert, president of
the station.
Robert Mayo, formerly sales man-
(Continued on Page 2)
Ripley Succeeds Asch
At WPTR In Albany
Albany — Leonard L. Asch has re-
signed as vice-president and general
manager of WPTR, and Fred R. Rip-
ley has been appointed his successor.
Asch, who helped to organize the
Patroon Broadcasting Corporation
(Continued on Page 8)
Myers vice-president in charge of
advertising; Justin Miller, president
of the NAB, and Hugh Feltis, gen-
eral manager, KING. Seattle, and
former president of BMB.
The sole witness for the Internal
Revenue Department, which is at-
tempting to prove that BMB is not
a non-profit organization, and hence
.is subject to income tax regulations,
was C. VE. Hooper, who appeared i
fConrinire-d on Ptfgfe 5)
Washington Bureau of RADIO DAILY
Washington — The FCC on
Friday virtually killed all hope
for an early lifting of the
freeze on new TV stations
when it announced that it will
hold additional color compar-
ison tests in February and
will continue hearings on color
at that time. Final decision
on color is thus put off at
(Continued on Page 7l
Kenway ABC Veepee
In Charge Of New Biz
Ivor Kenway has been named
vice-president in charge of new
business for the American Broad-
casting Company and in his new post
will report to Fred Thrower, vice-
president in charge of sales for the
network, Robert E. Kintner, execu-
tive vice-president, announced Fri-
day. Kenway formerly served as
vice-president in charge of advertis-
(Continued on Page 8)
'Transit' Case On Today;
High Court Test Expected
Washington Bureau of RADIO DAILY
Washington — Washingtons crucial
hearing on transit radio will go into
a third — and probably final — day
today as spokesmen for WWDC-FM
go before the District of Columbia
Public Utilities Commission. Mean-
(Continued on Page 2)
"Monty* On Mutual
Sir Bernard Montgomery, war-
time commander of the British
army and currently commander
of the Allied forces in Western
Europe, will be heard on the
Mutual network Nov. 29, 9:30-
10 p.m., when the web picks up
the speech which he will deliver
nt a dinner of the English Speak-
ing Union in the grand ballroom
of the WalcLrf-Astoiia Hotel,
Gov't Witness Bolsters BMB
As Income -Tax Suit Opens
2
RADIO DAILY
Monday. October 31, 1949
* COflllNG AND GOING *
Vol. 49, No. 20 Monday, Oct. 31, 1949 lOCts.
JOHN W. ALICOATE : : Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President; Chester B.
Bahn, Vice-President ; Charles A. Alicoate,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily,
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Ctble address: Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone S436
WASHINGTON BUREAU
Andrew H. Older, Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas. Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
Mnder the act of March 3, 1879.
FINANCIAL
_ (October 28) —
NEW YORK STOCK EXCHANGE
Net
High Low Close Chg.
ABC
8
73/4
73/4
Vl
Admiral Corp. . . .
28 y4
27%
27%
1
Am. Tel. 8i Tel. . .
1447/g
144%
144%
CBS A
. 2438
24
24%
%
CBS B
24%
241/4
24%
Philco
30%
297/g
29%
%
Philco pfd
80 Vi
80%
80%
Vi
RCA Common
. 12?/8
123/g
12%
%
RCA 1st pfd
7H/8
71%
71%
+
%
Stewart-Warner
12%
12%
12%
%
Westinghouse
. 29%
29%
29%
Westinghouse pfd.
99%
99%
99%
%
Zenith Radio
29
28%
28%
%
NEW YORK CURB
EXCHANGE
Hazeltine Corp.
. 14%
14
14
%
Nat. Union Radio
. 23/4
23/4
23/4
%
OVER
THE COUNTER
Bid
Asked
DuMont Lab
143/8
15%
Stromberg-Carlson
13%
15
ABC Obtains Loan
For TV Financing
'Continued from Page 1)
picture lot, which ABC acquired late
in 1948 and has remodeled exten-
sively and converted for television
use.
Joins WQAM Staff
Kirby Brooks, disc jockey, has
joined the staff of station WQAM,
Miami, and will be heard Monday
through Saturday from 6:00 a.m. to
9: 00 a.m. on his program "Babbling
Brooks." Brooks got his start in the
entertainment business as featured
vocalist and clarinet player with the
bands of Dick Jurgens, Lawrence
Welk, Hal Kemp, and others. He
started in radio in Dayton, over
WHIO.
HARRY MAIZLISH, general manager of
KFWB, Hollywood, left Saturday for New York.
While in the East, he will attend the luncheon
to be given President Truman Nov. 11 by the
National Conference of Christians and Jews
at the Mayflower Hotel in Washington. Chair-
man will be John L. Sullivan, former Secretary
of the Navy.
WILLIAM F. BROOKS, vice-president of NBS
in charge of news and international relations,
is expected bock today from a three-week trip
to England and France.
ED GREIF, of Banner & Greif, publicists,
left Saturday for Hot Springs, Ark., where he
will address the 13th Annual Post Graduate
VD Clinic. He plans to stay over at ttte resort
for about a week.
ALVIN Q EHRLICH, vice-president in charge
of radio and television for the Kal, Ehrlich &
Merrick advertising agency of Washington,
D. C, is in New York on a short business trip.
JOHN K. HILLIARD, chief engineer of Altec
Lansing Corp., is in town for the meeting of
the Audio Engineering Society's board of direc-
tors.
ROGER SHAFFER, general manager of WSPA,
Spartanburg, S. C, was welcomed Friday at the
headquarters of CBS, with which the station
is affiliated.
F. C. SOWELL, general manager of WLAC,
Nashville, Tenn., in New York late lost week
on station and network business.
RICHARD H. ROFFMAN, publicist and com-
mentator on WEVD, has returned from Phila-
delphia and Wilmington, w+tere he discussed
his plan for a students vs. experts program
on local stations.
JOSEPH MOSS, president of Moss Associates,
advertising agency, is back from Washington
following completion of conferences at sev-
eral Government departments.
'Transit' Case On Today;
Expect High Court Test
(Continued from Page 1)
time, the threat of a test case against
transit radio loomed larger as a
Justice Department attorney claimed
that street-car radios are uncon-
stitutional. The lawyer. Franklin S.
Pollak, was speaking on his own,
and had taken annual leave from
his Justice Department assignment
in order to help in the battle against
transit radio. He said both the Fifth
and Fourteenth Amendments of the
Constitution are violated, but ad-
mitted that previous Supreme Court
rulings are difficult to fit to the pres-
ent situation. Because there is no
precedent, it was freely predicted
that a test case will be made. As
yet, however, no one has indicated
willingness to step forward and
bring suit if the FTJC decides to
okay transit radios here.
Payment Scale Outlined
Meantime the Capital Transit
Company said it plans to install
equipment in 1500 cars and buses if
permitted. There are presently 212
installations, with the transit com-
pany receiving a minimum payment
of $6 per month for each. The con-
tract with the station calls for that
minimum per bus. On the basis of
gross advertising revenues, the com-
pany would receive ten per cent of
the take up to $100,000, phis 20 per
cent of everything between $100,000
and $200,000, plus 33 per cent of
everything between $200,000 and
$400,000, plus 35 per cent of every-
thing between $400,000 and $500,000,
LYMAN BRYSON, Columbia network's coun-
selor on public affairs, on Friday was in Sweet-
water, Va., where he delivered the Founders
Day address at Sweetwater College. Today's
he s in Hanover, N. H., to discuss "Freedom of
Information" at Dartmouth.
ERNEST de la OSSA, director of personnel
for NBC, is expected back today from Dear-
born, Mich., where he attended a meeting of
the NBC personnel group.
ERIC SEVAREID, Columbia network analyst,
will broadcast his newscasts of today and to-
morrow from WCCO, owned-and-operated sta-
tion of CBS in Minneapolis.
TOM HARKER, national sales manager of
the Fort Industry Co., with offices in New
York, spent several days lost week in Detroit,
where he conferred with Dick Jones, managing
director of WJBK and WJBK-TV.
JACK PERLIS, radio and video publicist, is
back from Washington, D. C, where he went
for yesterday's premiere of Ted Granik's NBC
simulcast of "The American Forum of the
Air."
ERNIE HARWELL, sportscaster for CBS, on
Saturday was in Chapel Hill, N. C, for the
game between Tennessee and the Tarheels.
DON COOPER, engineer in charge of NBC-
in-Washington, arrived in New York late last
week on business.
MAURICE C. DREICER, commentator on
WEVD, on Saturday conferred with station
executives in Kansas City, Mo., and on Sunday
met with representatives of Premier Radio
Enterprises in St. Louis.
HERMAN JAFFE, featured on several video
programs showing reproductions of paintings
and postage stamps, has returned from Miami,
where he attended the convention of the Jew-
ish War Veterans and handled public relations
for the organization.
Sales, Program Execs.
In Realignment At WOR
(Continued from Page 1)
ager, has been appointed director of
sales for WOR and WOR- TV, work-
ing under R. C. Maddux, vice-presi-
dent in charge of sales.
Succeeding Mayo as WOR sales
manager is John P. Nell, who has
been with the station since 1938,
first in promotion and more recently
as an account executive. Nell will
supervise all WOR time sales.
Donald Hamilton, who has been
WOR's assistant program director,
has been appointed manager of pro-
gram operations for WOR and
WOR-TV. In this position he will
assist Julius F. Seebach, Jr., WOR
vice-president in charge of program
operations.
Robert Brewster, formerly exec-
utive producer for WOR and WOR-
TV, has been appointed radio pro-
grams manager for WOR. In his
new capacity Brewster will concen-
trate on the WOR schedule, super-
vising existing programs and de-
veloping new ones. The new radio
programs manager has been at WOR
since 1948, when he joined the sta-
tion after 12 years at J. Walter
Thompson as radio producer and
account executive.
Eugene Fitts of the program de-
partment has been appointed execu-
tive producer, while Robert A.
Simon will continue as program
development manager.
plus 45 per cent of the take between
$500,000 and $600,000 and 50 per-
cent of everything over $600,000.
Bored to tears
Whatever that book is, it
doesn't seem to be making much
of a hit with the silver fox. From
the looks of that big yawn, he
seems bored to tears with the
whole thing.
We'll try not to bore you in
this ad for W-I-T-H. We'll just
give you a few fast facts:
W-I-T-H is the BIG BAR-
GAIN BUY in the rich Balti-
more market. Why? Because
W-I-T-H delivers more regular
listeners-per-dollar than any other
station in town.
This means that a LITTLE
bit of money goes a LONG way
on W-I-T-H. You can get big
results from small appropriations
on this station.
So don't put off this important
move another day — call in your
Headley-Reed man and get him
to tell you the whole W-I-T-H
story.
Baltimore 3, Maryland
TOM TINSLCY, President
Represented by HeadUy-Reed
Mr. Jamison stands out in the crowd...
In a crowded reception room, in a crowded office, even in a
crowded elevator. . .our man Jamison is a standout.
He looks like a young fellow on the way up... with something
on his mind. When he talks, people listen.
The reason is obvious. Air. Jamison always knows what
he's talking about .. .always delivers. For example:
Last summer he promised a big advertiser a certain set of
availabilities at a certain time. They were hard to get,
but Mr. Jamison guaranteed the timing of an important
test campaign by producing them on schedule.
Last spring he told a station manager there was no reason
why that station's billing could not be increased 15%
before the end of the year. Here it is only October; and the
figure has already been passed.
The reputation of Weed and Company is no accident. It's
reliable, constructive, creative service, like this, that
built it. And it's men like Mr. Jamison who are helping us do more
business for all of our clients than ever before.
Weed
and company
radio and television
station representatives
new y o r k •
san franci sco
boston
• Chicago
atlanta •
4
RADIO DAILY
Monday, October 31, 1949
CHICAGO
By HAL TATE
JOHN BALABAN, head of WBKB,
was awarded the third annual
Laurel Award by the Actor's Club
of Chicago — local counterpart of the
New York "Lamb's Club — at the 8th
Street Theater Monday night. The
placque was given Balaban "in rec-
ognition of his outstanding work as
a pioneer in television in Chicago
and his furthering of the ideal pres-
entation of entertainment."
Ed Voynow, Petry head in Chi-
cago, breakfasting in the London
House, reports that the new sales
manager of WHAS, Louisville, is
Neil Cline, who is leaving his post
as commercial manager of KTBS,
Shreveport, La., to accept the Louis-
ville position. Cline at one time was
on the sales staff of WHAS.
NBC Notes: Eddie Cantor, star of
NBC's "Take It Or Leave It" show
for Eversharp, was in town to ad-
dress the National Safety Council at
the Stevens Hotel Wednesday night.
. . . Visiting here is Ernest de la
Ossa, director of the web's person-
nel. . . . Everett Mitchell will ad-
dress the annual farmer-business-
men's banquet of Sioux City, S. D.,
Chamber of Commerce on Novem-
ber 22.
Johnny Desmond's weekly 5-min-
ute Ronson show on Mutual has
been renewed again. Johnny finally
found an apartment on North State
Parkway near the Ambassador East
Hotel.
One way to succeed at WGN is to
be a publicity man. Manager Frank
Schreiber held that post. And now
Bruce Dennis, publicity director be-
fore he became a Naval officer dur-
ing the war, has been appointed
program director in addition to his
present duties as Frank's assistant.
Present publicity director is Jim
Hanlan. What's his next post at
WGN? Dennis succeeds Walter J.
Preston, who has resigned to enter
the management end of the business.
Anyone know of a good station for
Walter? He's interested in buying
one.
Paul Brines, Schreiber's assistant,
is still on leave of absence down-
state. His father is still on the ailing
list.
Claude Kirschner's co - op TV
show on WNBQ called "Hi, Ladies,"
which originates at the Home Arts
Guild, going over so well that it may
expand to a five-time weekly deal.
It's now televised from 3:45 to 4:15
p.m. Mondays and Thursdays.
Local TV executives anxiously
awaiting the next BMB Report
which is reported to contain televi-
sion surveys in addition to the radio
research statistics.
Out of town guests at the Chicago
Radio Management Club luncheon
held at the Tavern Club Wednesday
included: Don Davis, WHB prexy;
Bill Pirie, Jr., director of national
sales for WFBR, Baltimore; and
Ralph Weil, manager of WOV, New
York.
Mainly About Manhattan. . .
• • • WEEK-END CUFF NOTES: Station reps are reported annoyed
at the references Maurice Mitchell, director of Broadcast Advertising
Bureau, makes about them in his radio sales pitch at the NAB district
meetings Mitchell, who makes a forceful presentation of radio's short-
comings in getting their share of the advertising dollar, gives the station
reps a light brush-off. The future of Broadcast Measurement Bureau
will be one of the problems the NAB board will have to cope with
at its Nov. 15th meeting. Staff of BMB in New York is reported to be on
notice with the suggestion they find new jobs by Jan. 1st. . . . Rumors
that ABC is interested in acquiring the Mutual web are treated lightly
by execs oi both networks. . . . "The Fat Man" may head for the coast
and wind up on video as well . . . Alan Young to get the kinescope
treatment. Colgate's interested. . . . Lanny Ross returns to the air on
Mutual today at 12:15-12:30 p.m. Hs first airing will be from Detroit
where he's making personal appearances. . . . Paul Denis has an
a.ticle in the Nov. Pageant tagged "Does TV Make You Gag?" Inci-
dentally, his B'way column goes into 24 semi-weeklies of the Chicago
North Side Newspapers Chain on Nov 15th. . . . Emilio Azcarraga of
Mexico City and John Royal of NBC seen watching the fights at Madison
Square Garden Friday night.
ft' \ jx , ' ft ft
• • • Martin Gosch, the "Tonight on B'way" TV producer,
has good reason for his broad smile these days. The just-released
Bernays report on the theater tagged Gosch's telestanza, which
brings actual scenes from the B'way shows into your parlor, as
one of the best remedies for the box-office slump around Shubert
Alley. Result is that many legit producers who originally hesitated
at permitting him to telecast highlights from their plays are now
co-operating fully.
ft ft ft ft
• • • just about a year ago Kathi Norris brought her "Television
Shopper" stanza to WABD-DuMont as a half-hour sustainer. Practically
everybody (with the exception of her producer-husband, Wilbur Stark,
natch) were skeptical as to how a daytime video show would latch
on to the busy house-wives at that hour. But the series did click and big,
as a look at the record books will show you. The program was increased
to a daily hour recently and now, on her first ann'y, Kathi Norris'
"Television Shopper" is the only daytime participating TV series com-
pletely sold out — not to mention a waiting list of five or so sponsors.
ft ft ft ft
• • • OUR HAT'S OFF DEP'T: Milton Douglas' talented
production job for Stanton B. Fisher, Inc., on the Jack Carter Sat.
nite TV series, "Cavalcade of Stars." . . . Bob Poole's lively Mutual
series, "Poole's Paradise," produced by Larry Dorn. . . . Maria
Neglia's sensational violin at the Persian Room. . . . The show-
stopping of crooner Ralph Young in the Strand's "Make Mine
Manhattan" revue. . . . Ted Steele's Columbia platter of "Down
the Old Green River." . . . Peter Donald's first kiddie record al-
bum, "Chummy," out this week.
ft ft ft ft
• • • SMALL TALK: After 12 years of radio writing, Irv Tunick
has been invited to appear on CBS' "You and Hobbies' to talk about
his pet hobby — stamp collecting. . . . Elliott Lewis, top radio actor, will
produce and direct "Broadway's My Beat" starting on CBS Nov. 5th.
. . . Ted Green at the Beth El hosp. in Bklyn for minor surgery. . . .
The success of ventriloquists on radio and TV simply proves that a
wood to the wise is sufficient, points out songstress Valaida Snow.
. . . Morey Amsterdam had a sandwich named after him at Arnold
Reuben's. A ham sandwich, natch.
AGENCIES
GEORGE L. MILLER, (Aesop
Glim), vice-president, R. T.
O'Connell Company, will speak be-
fore the Advertising and Selling
Course, conducted by the Advertis-
ing Club of New York today, Octo-
ber 31st. His subject will be "Funda-
mental Appeals and Principles in
Copy Writing.' The meeting will be
held at the Engineering Societies
Building, 29 West 39th Street at 6: 15
p.m.
THE ANAHIST COMPANY has
engaged Foote, Cone & Belding as
its advertising agency. National
magazines, newspapers and radio
will be used for the nationwide pro-
motion of the first anti-histamine for
treatment of colds and hay fever to
be made available to the public
without a prescription. The new
product will be called Anahist.
MILLER ADVERTISING AGEN-
CY, INC. has been appointed by the
Renault selling branch to handle all
promotion and public relations for
the Renault automobile in North
America.
ALLEN DUCOVNY has joined the
radio production staff of Kenyon &
E^khardt, Inc. He was formerly with
Robert Maxwell Associates and
Superman, Inc.
ROBERT W. BUCKLEY has re-
signed as business manager of Ben-
ton & Bowles' radio and television
department, effective Nov. 15, to join
the Ludlow Typograph Co., Chicago.
THE NAT M. KOLKER ADVER-
TISING AGENCY, Philadelphia, has
been appointed by Pride, Inc., mak-
ers of dog and cat food.
DONALD SCANDLIN has joined
Ted Bates & Co. as media buyer. He
was formerly with Owen & Chappell,
& BBD&O.
FRANK KIERNAN & CO. has
moved to 92 Liberty St., New York.
TRACY, KENT & CO., INC. has
been named by Excelsior Quick
Frozen Meat Products for its quick-
frozen steaks. Television will be
used.
CARL REIMERS CO., INC. has
resigned the Firth Carpet account.
HICKEY-MURPHY-ST. GEORGE,
INC., New York, has moved to
larger quarters at 216 E. 45th St.
KASTOR, FARRELL, CHESLEY
& CLIFFORD, INC. has been named
by the Marlboro Shirt Co., Balti-
more.
LENHART ADVERTISING, York,
Pa., has been named by Herb's Key-
stone Brewery for New York
Pilsener Beer.
EILEEN NOLAN, formerly with
Grey Advertising, has joined Robert
W. Orr & Associates.
Monday, October 31, 1949
RADIO DAILY
5
intwccr IN
UN Day Saluted
By AL JAEGGIN
T3E corner stone laying ceremon-
ies of the new United Nations
quarters in New York City in which
President Truman and high ranking
U. S. and world dignataries partici-
pated was given wide coverage by
both radio and television. It was
estimated that an audience of 50,000,-
000 people throughout the world
heard the broadcast. The program
was aired by 2,000 stations in the
United States and staff members of
the U. N. radio division described
the ceremonies in 26 languages for
broadcast via shortwave around the
world. . . . Skytop Lodge at Skytop,
Pa. was the scene last week of a
two-day session for over 100 broad-
casters from the Pennsylvania, Del-
aware and Maryland areas to attend
the Third District NAB meet, called
by George D. Coleman, general man-
ager of WGBI, Scranton, district
chairman. The sessions differed
somewhat from previous NAB dis-
trict meetings in that they did not
adhere strictly to the "off the record"
procedure advised by NAB execu-
tives in Washington. A survey of
members attending the meetings in-
dicated that commercial sales this
year were holding up well and in
many instances running higher than
last year. . . . The final session of the
NAB Third District meeting at Sky-
top brought forth criticism from
many of the NAB members with re-
gard to an increasing demand for
free air time for non-political broad-
casts by Senators and Representa-
tives in Washington. The consensus
of opinion seemed to be that the re-
quests for such free time comes un-
der the classification of commercial
time and should be paid for at pre-
vailing station commercial rates.
According to reports, the trend does
not only apply to political parties,
but to servicemen's organizations,
labor organizations and others, who
seek free time under the guise of
public service programming. . . .
President Harry S. Truman and
Charles E. Wilson, president of the
General Electric Company broad-
cast addresses over the major net-
works yesterday, launching the "Re-
ligion in American Life" Campaign.
The program originated with CBS
studios in New York, with the ex-
ception of the President's speech,
which was heard direct from Wash-
ington. . . . The Dolcin Corporation
completed one of the largest con-
tracts ever signed in New England
for radio with the Yankee Network
for twelve quarter-hours a week,
the program being aired for the first
time yesterday. The 52-week pro-
gram on WNAC and the complete
Yankee net included six different
programs for morning, afternoon
and evening listening. . . . Joseph H.
McConnell, new president of NBC,
met the press during the week at a
luncheon held in the Flamingo Room
of the Waldorf-Astoria. Invites to
Gov't Witness Bolsters BMB
As Income-Tax Suit Opens
(Continued from Page 1)
under subpoena. H i s testimony,
which ended the long courtroom
session, was more damaging to the
government's case than otherwise.
After oral testimony for both sides
concluded on Friday, each was given
45 days to submit briefs.
One of the main points of the gov-
ernment's case, as stated by the spe-
cial attorney of the Internal Reve-
nue Bureau, Sheldon V. Ekman, is
an allegation that BMB was formed
to carry out functions now perform-
ed by private groups operating for
profit, and that the Bureau is per-
forming functions ordinarilly done
for profit.
Crux of BMB's defense, as stated
by its attorney, Lawrence F. Casey,
is that the Bureau was organized not
for profit "but to improve business
conditions in broadcasting and ad-
vertising." Thus, according to Casey,
BMB has had "neither net income
nor gross income."
All BMB Testimony Similar
The testimony of Ryan, Gamble,
Allen, Miller, and Feltis, as brought
forth in direct examination and
cross - examination, followed this
general line. Ryan, testifying first,
said that the original subscriber
contracts drawn up by the Bureau
for Study No. 1 provided for an
"adjustment" if the study cost more
or less than anticipated. Enlarging
on this, he said it was understood
that a refund would be made to sub-
scribers if a cash surplus remained
after completion of the study, and
that an additional charge of up to
25 per cent would be levied if it
cost more than anticipated.
The government attorney's objec-
tion to that interpretation of "ad-
justment," which he raised at inter-
vals during the hearing, was over-
ruled by the presiding judge, Samuel
B. Hill. Ryan denied the govern-
ment's suggestion that BMB was do-
ing business in competition with
private groups such as the Hooper
and Nielsen firms — a denial that was
echoed by the other BMB witnesses
in turn, and finally by Hooper him-
self.
In tracing the origins of BMB,
Ryan described the "chaotic" condi-
tions in radio before the Bureau's
formation, which conditions he at-
tributed to the wide conflict in sta-
tion coverage claims and measure-
ment methods. This point was simi-
larly stressed by the other defense
witnesses.
Joseph Allen , the Bristol-Myers
executive who is the ANA represen-
tative in BMB, declared that the
Bureau was set up with the purpose
of providing industry-wide benefits,
and not for the interests of any spe-
cial group or segment of the three
industry associations which created
BMB— the NAB, ANA, and AAAA.
Asked to explain his interest as an
advertiser in broadcasting, he said:
"Advertisers are interested in all
forms of media. . . . No other medi-
um covers an audience as well as
radio ... a peculiarly powerful
medium."
Judge Miller Heard
Fred Gamble, the 4-A president,
testifying next, made substantially
the same points, from the standpoint
of the agency rather than the adver-
tiser. Judge Miller, following
Gamble to the stand, presented the
broadcasters' viewpoint as to BMB's
functions and worth, and denied a
series of questions by the govern-
ment attorney seeking to show that
BMB was operated from profit mo-
tives and to serve certain segments
rather than the industry as a whole.
Hugh Feltis, who was BMB's first
president, traced for the court the
steps leading up to the Bureau's
birth, from the time in 1944 when he,
as chairman of an NAB research
committee, presided over a meeting
which explored the problem of find-
ing a uniform yardstick for station
coverage membership.
"Customer," Says Hooper
Final witness of the day was C. E.
Hooper, called by the government
attorney. Asked by the latter, "Do
you consider BMB a competitor?",
Hooper replied: "Actually, if you
looked in our books, you'd find they
are a customer." Conversely, he
said, "BMB measurements have
been used as a source by us." The
general effect of his testimony was
to refute suggestions by the govern-
ment attorney that Hooper and BMB
measure the same things, or that
their measurements are roughly
comparable. Asked in conclusion by
the Internal Revenue Bureau's at-
torney if he had any idea that BMB
might constitute competition for him
in the future, Hooper replied: "It's
nothing I'm lying awake at night
worrying about."
new Business
WGN-TV, Chicago: Ford Dealers
of Chicago will sponsor "Big Ten"
football for a half-hour on Fridays,
7:30 to 8 p.m., with Wilfred Smith
predicting the next week's gridiron
scores. The contract began Sept. 23.
and continues for 10 weeks. J. Wal-
ter Thompson Co. is the agency.
Burke Motor Sales Company, Chi-
cago, sponsoring the musical show,
"Sunday Night Date," on Sundays
from 6:45 to 7 p.m., on WGN-TV for
13 weeks. It began Sept. 25. Con-
tinental Clothing Company is spon-
soring "'Continental's Date Night,"
on WGN-TV, for 52 weeks, from
Sept. 28. Jones-Frankel, Chicago, is
the agency.
WGN, Chicago: William Wise
Company, New York, will sponsor
"Get More Out of Life" Monday
thru Friday 10: 15 to 10:30 a. m. and
Sunday 10:45 to 11:00 p. m. for
13 weeks, beginning this week.
Thwing and Altman, Inc., New
York, is the agency.
The Chicago Tribune has renewed
"Interesting Facts," on Sundays
from 10:15 to 10:30 a. m. beginning
immediately for 52 weeks. George
H. Hartman Company, Chicago,
handles the account.
meet McConnell brought out the key
men of the wire services, trade and
daily papers. . . . Despite the FCC's
refusal to permit WNYC, New York,
to remain on the air beyond its
present sign-off time of 10 p.m., on
election eve, November 8, the sta-
tion's director, Seymour Siegel an-
nounced plans whereby the station
will make its most extensive cover-
age in its 25-year history for the
gathering of election night returns.
Siegel said that the station would
make its unique coverage facilities
at City Hall available to other local
stations as a public service. . . .
NBC's director of research. Hugh M.
Beville, Jr., told the 8th annual
luncheon meeting of the Pulse, Inc.,
held at the Hotel Biltmore in New
York that the industry can no longer
afford to ignore the out-of-home ra-
dio audience, because it is "substan-
tially greater than generally sur-
mised" and because overall radio
listening both in and out of home,
"will come back into its own side by
side with television viewing" as the
novelty of the newest medium wears
off. . . ,
WQXR, New York: Vim Electric
Co., operating 21 appliance stores in
the metropolitan area, will sponsor
Pru Devon's "Nights in Latin Amer-
ica," Monday and Friday, 10:05-
10:30 p.m., starting Oct. 24. The 52-
week contract was placed through
Sternfield-Godley, Inc. Gambarelli
and Davitto has renewed for the
12th consecutive year of its contract
for "Music to Remember," a pro-
gram of recorded light concert
melodies. The one-year contract, ef-
fective Oct. 26, covers the 6:05-6:28
p.m. period, Monday, Wednesday,
and Friday. Platt-Forbes, Inc. is the
agency.
Electric Co. Sponsoring
New ET Series In Canada
Montreal — A new radio program,
sponsored by Northern Electric
Company. Ltd., Montreal, and pro-
duced with a view to "reaching" the
Canadian housewife, will be given
its official premiere in Vancouver,
B. C, early next month, it was an-
nounced here by E. H. Woodley, ad-
vertising manager of the company.
The program, named "The North-
ernaires" will be broadcast v i a
transcription, three times weekly
and will be of 15 minutes duration.
It is planned to stage the shows dur-
ing the morning.
Will Represent WSKB
The Friedenburg Agency has just
been appointed national representa-
tive for radio station WSKB, Mc-
Comb, Miss., a 5,000-watt station
with studios in New Orleans and
Jackson, Miss. It is one of the oldest
stations in the state, a station that
started with 100 watts and is now
up to 5.000 watts.
6
RADIO DAILY
Monday. October 31. 1949
PICTURE OF THE WEEK
T. F. Flanagan, managing director of the National Assn. of Radio
Station Representatives; Richard C. Grahl, radio time buyer of Will-
iam Esty Co.; and Lewis H. Avery, president of Avery-Knodel, Inc.
are showing their satisfaction with the new NARSR publication,
"Spot Radio Estimator," a 68-page contribution to agencies and spon-
sors giving comparative time rates for 1,874 stations in 1,160 places
throughout the country.
'Spot' Market Data
In NARSR Release
(Continued from Page 1)
a breakdown of rates in four time
units: 30 minutes, 15 minutes, one
minute and station break. Special
formulas are provided for estimating
"with reasonable accuracy" other
classifications, such as night-time
rates, early morning rates, late even-
ing rates; time units of one hour,
10 minutes and five minutes; and
frequency discounts from 13 times
to 260 times.
In announcing the release of the
publication, NARSR managing di-
rector T. F. Flanagan told Radio
Daily that "this is the first time
that a complete and authoritative
set of tables has been made avail-
able to advertising agencies and
advertisers by which they can tell
at a glance what it will cost them
to buy time on stations in various
classifications throughout the coun-
try. ' x'his is a service," he explained,
that agencies and advertisers have
wanted for a long time. It will be
of inestimable value, particularly
to time buyers."
Markets Are Listed
The Estimator has three principal
tables: a division by geographical
groups, a division by metropolitan
markets, and tables giving Spot
rates in 1160 places in the United
States in which there are one or
more radio stations. Each table
shows the rate for the highest cost
station, the average rate for affili-
ated stations, and the average rate
for non-network stations.
From this book, you can tell how
much it will cost to buy any time
unit in any day-time or night-time
classification, in the 35 metropolitan
markets of 500,000 population and
more, or in the 70 markets in the
250,000 to 500,000 list, or the 150
markets of over 100,000 in popula-
tion, or in a total number of 1005
markets, two-thirds of them being
in places with less than 25,000 pop-
ulation.
Examples Cited
The figures show, for example
that you can buy 15-minutes, day-
time, at the one-time rate in 150
markets of 100,000 and over for
$7,979, subject to frequency dis-
counts. That is the price of the high-
est cost station in each of those
markets, but the average rate for
the network affiliated stations would
be $5,931, and the average cost for
non-network stations, $3,010.
Each of the 178 metropolitan mar-
kets is listed, together with the
number of network affiliates, and
non-network stations in each, the
population, and the cost for various
time units and various types of sta-
tions.
There are 35 markets in the
United States of 500,000 population
and over. A 30-minute program on
the highest cost station in each of
those 35 markets, subject to fre-
quency discounts, will cost $5,200;
a one-minute announcement — $1,363;
a station break — $1,156.
Texas has the largest number of
network affiliated stations, 77, with
Pennsylvania taking second place in
the list, New York third and Cali-
fornia fourth.
Texas also has the largest number
of non-network stations, 81, with
California second with 74, and New
York third with 46.
The formulas indicate that night-
time rates are 72 per cent higher
than day-time rates.
The total number of rates quoted
is 13,980.
Punch-Cards Used
The tabulation of rates was done
by machine from punch cards pre-
pared by Statistical Tabulating Com-
pany, using rates published by
Standard Rate & Data Service, Inc.
The rates for 1,874 stations were
tabulated on 7,208 cards, with an
estimated number of holes punched
or data recorded of 423,320. The to-
tal number of computations made
is roughly 75,000.
The book also includes two pages
of high-spot "advantages" of spot
radio as an advertising medium,
with examples of its use and success
in several industries.
Headley To Address
Ohio Broadcasters
Frank M. Headley, president of
Headley-Reed Co., station reps., and
president of NARSR will address
the luncheon session of the Ohio
Association of Broadcasters at
Cleveland, Nov. 10, on the general
subject of the spot radio sales prob-
lem.
Producer Returns
Marilyn Gusten has resumed her
duties as producer of "Betty Clark
Sings," Sunday at 3: 15 p.m., on ABC,
after an absence of several months,
during which Bob Smith filled in.
P. J. Ritter Co., sponsors the show,
through the Clements Co.
Hanna Quits CBS For NAM
Newsman Ted Hanna will leave
the CBS news staff, Oct. 31, to join
the National Association of Manu-
facturers, where he will write and
broadcast a weekly 15-tminute pro-
gram.
Video-Set Production
Broke Record In Sept.
(Continued from Page 1)
set sales. RMA said production con-
tinues to be below demand.
Total production for the month
was 224,532 sets, bringing the 1949
total to 1,402,840 sets. It is estimated
that total production for the indus-
try— including manufacturers not in
RMA— totalled about 265,000 sets.
RMA members turned out only
185,706 during the five-week period
surveyed in August.
A total post-war output of 2,750,-
000 TV receivers is estimated as of
one month ago, with the figure prob-
ably close to 3,000,000 today.
FM and FM-AM receiver produc-
tion went from 64,179 in August to
70,936 last month, for a 1949 total of
583,339. In addition, 43,436 TV re-
ceivers had continuous tuning to
bring in the FM band.
Production of AM-only sets fell to
461,532, from 559,532 a month earlier.
Commission Won't Act
On Charges By Atheist
(Continued from Page 1)
sion said in a letter to Scott that
there was no indication "any pro-
gram broadcast by the named sta-
tions was directed against you per-
sonally or against the petition which
you espoused."
No situation was presented, the
Commission said, "in which the sta-
tion has denied an opportunity to
afford equal time for the presenta-
tion of a controversial issue of pub-
lic importance. There is no obliga-
tion on the part of a station licen-
see to grant the request of any and
all persons for time to state their
views on matter in which they may
be interested."
It was Scott's earlier protest which
led to the controversial 1945 decision
regarding attacks on atheism.
WQXR Music Series
WQXR, New York, will again
broadcast the "Twilight Concerts"
series from Carnegie Hall this sea-
son on Sunday afternoons, 5:30-6.
WANT TO BOOST
YOUR HOOPER?
Reach by mail a new
complete list of
TELEVISION
OWNERS
in all important TV markets.
$18.75 per M names, addressed on
your envelopes
DUNHILL
INTERNATIONAL LIST CO.
S6S Fifth Avenue, N. Y., PLoia 3-0833
Section of RADIO DAILY, Monday. October 31. 1949 — TELEVISION DAILY is fully protected by register and copyright
FREEZE TO REMAIN UNTIL SPRING
TELE TOPICS
"THE CLOCK," NBC series recently sold
' to Lever Brothers, is an ultra-smooth
production that too often is superior to the
dramatic quality of the stories it presents.
Last week, for example, was about a basi-
cally good but not overly bright boxer with
an overpowering yen for the female of the
species. He is led astray by a beautiful,
greedy and libidinous Park Ave. matron
who kills her husband and frames the
fighter's manager for the foul deed. The
fighter, conscience-ridden and out of con-
dition, is knocked for a loop in his bid
for the title. He returns to the girl's apart-
ment in time to make a clean breast of the
murder to a waiting detective and save
his manager from the chair. . . . Bill Thun-
hurst and Bob Morgan turned in effective
performances as the pug and his manager,
while Brook Byron was properly attractive
as the femme fatale. Films of training
scenes and a fight, made by Ted Estabrook,
were truly exciting and neatly integrated
in the script. Direction by Laurence
Schwab, Jr., pointed up the action neatly
and used the Zoomar lens to great dra-
matic effect. Ernest Walling produces the
series and Larry Semon is the voice of the
clock. Adaptation for "The Fighter" was
by Bob Wald.
•
ONE OF THE LARGEST WEBS ever as-
sembled has been signed by Ford
Dealers of America for the Kay Kyser
show which bows on NBC Dec. 1 in the
Thursday, 9-10 spot vacated last week by
Buick's Olsen & Johnson show. Total of
48 stations will carry Kyser's musical quiz
which will be produced and directed by
Earl Eby. J. Walter Thompson is the
agency. . . . CBS will drop "Sports Spe-
cial" after the Nov. 4 airer and replace
it with the Kirby Stone quintet, Tuesday,
Wednesday and Friday, 7-7:15 p.m., be-
ginning Nov. 8. . . . Screen Actors Guild
board of directors will report on the TV
Authority negotiations at the SAG's annual
membership meeting in H'wood Nov. 13.
Announcement of the meeting said TVA
"would conflict with and challenge SAG
in the field of motion pictures."
^/ORLD VIDEO'S "Actors Studio," hit
"™ last week by the ABC economy axe,
moves to CBS beginning tomorrow nite in
the spot vacated by "We The People,"
Tuesday, 9-9:30 p.m. . . . Two residents
of Manhattan's Stuyvesant Town housing
development are helping to pay off their
church's debts by collecting a dollar from
each couple visiting their apartment to
watch Saturday afternoon football games.
. . . WNYC's TV film unit, headed by Cliff
Evans, has completed its documentary film
on housing. The 40-minute reel, titled
'"For The Living," is narrated by Fredric
March.
Ford To Sponsor
UN Sessions On CBS
(Continued from Page 1)
prexy Frank Stanton and the con-
tract was signed through Kenyon
& Eckhardt.
The daily pickups are planned —
from li a.m. to 1 p.m. and from 3
to 4 p.m. TV recordings of the pro-
grams are to be made available to
other member states of the UN
throughout the world.
Statement By Gen. Romulo
In announcing the series, Gen.
Romulo said, "The Pord Motor Co.,
has undertaken to assume the en-
tire cost of presenting these pro-
grams. This sponsorship includes a
stipulation by the company itself
that these programs are to be pre-
sented as a matter of public service
and not as a method of product ad-
vertising. We are appreciative of
the spirit that has made these ar-
rangements possible. These daily
programs are quite frankly to be
considered experimental."
Stanton said, "The sponsored tele-
vision broadcasts present a great
and exciting challenge and consti-
tute a landmark in television's
growth in the field of public affairs."
New Film Series
Ted Mack is planning to produce
a series of 30-minute film versions
of his "Original Amateur Hour" to
augment the show's radio, TV, and
stage unit lineup, it was announced
yesterday. The films will be made by
Reemack Enterprises, Inc., for TV
presentation.
TV's 'Silver Lining'
In Sight— Swezey
New Orleans — Television, "is be-
ginning to see the silver lining," Bob
Swezey, general manager of WDSU-
TV, said last week in an address
before the New Orleans Business
Men's Association.
National and local advertisers are
speedily providing the answer to the
question of who will pay for TV,
Swezey said. These sponsors will
pay even though the costs are far
in excess of those in radio because
they are finding out that they get
their money's worth."
Wants Justice To Monochrome
Although the continued growth of
the medium is assured, Swezey said,
there may be deterrents. "If for
example the FCC should adopt
standards now for any color system,
compatible or otherwise, it would
seriously retard the normal healthy
development of the industry. We
must have a reasonable opportunity
first to do justice to the black and
white system."
Ruggles On ABC Web
Starting Thursday, Nov. 3
"The Ruggles'," weekly half-hour
domestic comedy series scripted by
Fred Howard and starring Charlie
Ruggles bows on ABC web Thurs-
day, Nov. 3, 9:30 p.m. Featured in
the cast will be Irene Tedrow, Tom-
my Bernard, Judy Nugent, Jimmy
Hawkins and Margaret Kerry. Net-
work airing will be via recording.
The Week In Television
Receiver Sales, Production Reach Record High
Receivei' sales and production are at an all-time high with demand —
undiminished by the color hearings before the FCC — still exceeding
supply. Industry total for the year is expected to exceed the 2 ,000 ,000-set
goal and may go as high as 2,300,000. . . . AFM established a wage
scale for TV films of $27 per man for each "film program of 15 minutes or
less duration, with or without commercial continuity or announcements,
the rehearsing, recording and photographing of which does not exceed
one hour." . . . Fireworks between Commissioner Robert F. Jones and
Philco v-p David B. Smith enlivened the color hearings in Washington
as Smith accused Jones of "pitching" for the CBS system. . . . U. S.
District Court in Philadelphia ruled out a Pennsylvania regulation that
would force censorship of TV films and held in effect that TV programs
are interstate commerce and not subject to state regulation. . . . Sub-
stantial changes in major baseball league broadcasting rules were made
with the result that the Justice Dept. suspended a probe of alleged anti-
trust violations. . . . Action by the 4-A on formation of Television
Authority was postponed for not more than three weeks "to preserve
continued unity among 4-A unions in the interests of the public and of
our entertainment profession."
FCC Sets Further
Color Tests For
February
(Continued from Page 1)
least until spring. The Commission
also denied the RCA application for
postponement of comparative dem-
onstrations scheduled for Nov. 14
and called off its scheduled San
Francisco trip to study the Color
Television, Inc. system.
The freeze is certain to be retained
for many additional months, with all
testimony in the hearing to be held
off until February 13, when the color
phase will be reopened. A week
earlier CTI will demonstrate in
Washington, with comparative dem-
onstrations of the CBS, RCA and
systems to be held beginning Febru-
ary 8. Direct testimony on the color
issue will be resumed tomorrow,
running three days and again on
Tuesday, Wednesday and Thursday
of next week. DuMont is still to
complete its direct presentation, with
Dr. Lee DeForest slated to follow.
In addition A. T. & T. and Western
Union have been invited to appear,
and it is likely that some of the wit-
nesses who have already appeared
will be recalled for further question-
ing.
The Commission's notice of Friday
stated that there might be further
direct testimony in February, before
the cross-examination gets under
way.
The new schedule means that it
will very likely be April at least be-
fore testimony on the UHF channels,
separation and other issues than
color will be heard.
Friday's action, Commission
sources said, would have been taken
even if there had been no RCA peti-
tion for delay. Testimony thus far
has demonstrated that no final deci-
sion can be made now, it was ex-
plained. Next week the Commission
will issue a notice outlining further
information it wants from partici-
pants in the color hearing.
RCA, Friday issued the following
statement on the FCC order:
"In setting the date of February
8, 1950 for a demonstration of the
three color television systems being
proposed, the Commission has re-
sisted Columbia Broadcasting Sys-
tem's invitation to haste. As RCA
stated on October 26th. 'the public
interest can be served only by a
sound decision and not necessarily
by a quick decision."
"The revised schedule gives RCA
the time it requested for the demon-
stration of the three systems of
color television proposed t'd the
FCC."
I
8
RADIO DAILY
Monday, October 31. 1949
Charges Mfrs. With
Ignoring FM Radios
Washington Bureau of RADIO DAILY
Washington — FMA said Friday
that radio manufacturers are
"courting economic suicide by stub-
bornly ignoring public demand for
thousands of FM receivers."
Edward L. Sellers, FMA executive
director, declared the "lack of fore-
sight by some of the manufacturers
is working a hardship on many FM
broadcasters and the public as well
as overlooking a tremendous source
of added income and profits for the
set makers themselves."
He said FMA has "black and
white figures to show that in many
sections of the country public de-
mand for a particular type of FM
set has created a continuing short-
age among dealers."
Reporting that one distributor of
a popular FM receiver has said it
will be after January before present
orders can be filled, Sellers charged
the manufacturers with "shortsight-
edness and/or downright refusal to
heed the demand of the public."
Ludens Buys 15 Minutes
Of CBS Quiz Program
Ludens, Inc.. will assume sponsor-
ship of the 10:45-11:00 p.m., segment
of the CBS network's hour-long mu-
sical quiz series, "Sing It Again,"
starting Nov. 26, it was announced
Friday by William G. Gittinger, web
vice-president in charge of sales.
Agency for Ludens is J. M. Mathes,
Inc., New York.
Named To WHAS Post
Neil Cline has been appointed
sales director of station WHAS.
Louisville, Kentucky, it was announ-
ced by Victor A. Sholis, director of
the station. Cline replaces J. Mac
Wynn who resigned from the posi-
tion to become advertising manager
for the Atlanta Journal, Atlanta,
Georgia.
Sholis also announced the appoint-
ment of J. Rodney Will of the sales
department as the head of regional
sales for the station.
^end i^i r tlid 'at
reetinai
October 31
Murry Carpenter Mary McCoy
Douglas Hope
November 1
Star. Shaw Ray Sinatra
Barry McKinley
November 2
June Lyon Benton Ferguson
Clyde Scott Mary Steele
November 3
Dona'd Dickson Ed Smalle
Milton Herth M. B. Hudson
Morgan L. Eastman
COflST-TO -COAST
N. O. Visit For Two
Birmingham, Ala. — A new five-
day a week WSGN program, titled
"At Your Request," is giving a two-
day visit in New Orleans with all
the trimmings, offered by emcees
Bill Wright and Schaff Gregory, as
a prize to the winner. The winner
can take along a companion at the
station's expense. Both will ride a
luxury train, stop at hotels and dine
at Crescent City's French restaur-
ants.
Talent For The Week
Hartford, Conn. — Jeanne Miller,
19, was talent "find" discovered by
WDRC for the week of October 24.
Several of Jeanne's songs were
played over the station on all local-
ly-produced programs during the
week. She sings "pops" and semi-
classical numbers.
Cooper Appointed To WTTM Post
Trenton. N. J. — WTTM-NBC an-
nounces the appointment of Vivian
J. Cooper as the station's director of
promotion, publicity and women's
activities, replacing Mary Wilson,
who will continue airing her early-
morning "Meet Mary" program only.
The program "It's A Woman's
World," broadcast daily at 1:45 p.m.,
will now be taken over by Cooper.
"Get More Out Of Life"
Milwaukee, Wis. — A new and dif-
ferent series, "Get More Out of Life"
has made its debut on WISN. This
program is heard Saturdays at 8: 30
a.m. and Sundays at 10: 15 a.m. The
broadcast features discussions of
various general subjects such as
home repairs, first aid and legal dif-
ficulties. The program is sponsored
by William Wise Company, pub-
lishers.
Football On WWBZ
Vineland, N. J.— Nine Bridgeton,
Vineland and Millville high school
football games broadcast play-by-
play on WWBZ, have been bought by
Harry Spiegel Enterprises, contrac-
tors and builders, and Morie-Viola
Co., cement specialty manufacturers.
Play-by-play is handled by Dick
Shindler with commercials miked
by Fred Wood.
WOSU Man Returns
Columbus, O. — William F. Heim-
lich, program director of WOSU, the
Ohio State University campus radio
station before the war, is returning
to the United States after serving
several years as chief of the Berlin
radio station.
New Contract For WBS
Moorehead, Minn. — The World
Broadcasting System announces that
KVOX has signed a contract for the
use of World's extensive transcribed
library service. This is the first time
this station has subscribed to the
World service.
WCOP Adds Weather Report
Boston, Mass. — In response to lis-
teners' requests, WCOP has changed
its late evening lineup to include an
11:05 p.m. weather report, to be con-
ducted by Ralph Barker, WCOP's
"Old Salt." This forecast, to be heard
seven nights a week, is in addition
to the Old Salt's 7:40 a.m. and 6:10
p.m. weather reports.
New Program News On WOAI
San Antonio, Tex. — "Americans,
Speak Up," has been added to the
schedule of WOAI sponsored by the
Associated Employers, Inc., and is
being heard for a quarter-hour each
Friday evening. Bill Slater is emcee
and prominent American figures ap-
pear as speakers. Each week $200 in
Government Savings Bonds and
other prizes are awarded on the air-
ing.
"Bums" Are Good M'kemen
Greensboro. N. C. — The all-Negro
baseball club now barnstorming
through the South includes a quar-
tet of men who are as good at the
microphone as they are at the plate.
When the team recently played a
game in Greensboro, N. C. Wally
Williams, who conducts the daily
Sports Parade on WCOG, arranged
a round-table interview with Jackie
Robinson. Roy Campanella, Don
Newcombe and Larry Doby. The re-
sulting broadcast was of such high
calibre and general interest that a
recorded portion of it will be incor-
porated into Joe Hasel's regular
ABC Sports Review at 11:15 p.m.
October 31st.
Whiffenpoofs To Be Aired
Hartford, Conn.— The Yale Whif-
fenpoofs, college singing group, will
do a special 15-minute program over
WDRC, November 23. at 6:30 p.m.
The Whiffenpoofs will be in town
for an engagement, and will do the
WDRC show prior to their night-
time performance.
Trinity Radio Forum Set
San Antonio, Tex.— The Trinity
University will again this season
present "The Trinity University Ra-
dio Forum" for a full-hour each
Monday night over KMAC. The
broadcasts originate from the audi-
torium on the campus of the school.
Kenway To New Post
As ABC Sales Y.-P.
I Continued from Page 1)
ing, promotion and research for the
web.
Ted Oberfelder will continue in
the post of director of advertising,
promotion and research and in ad-
dition will assume the duties in these
departments handled by Kenway,
Kintner said.
In his new capacity, Kenway will
coordinate and direct the network's
sales activity toward prospective ad-
vertisers in the radio and TV fields
and will also head the company's
sales efforts directed at sponsors
whose business and advertising is
seasonal.
Kenway joined ABC in January,
1944, and has served in the network's
sales and station relations depart-
ments as well as advertising, promo-
tion and research departments.
Oberfelder, who has been ABC's di-
rector of advertising, promotion and
research since June, 1948, joined the
web following several years with
Philadelphia radio stations.
Ripley Succeeds Asch
At WPTR In Albany
(Continued from Page 1)
and to get WPTR into operation as a
10.000-watt station in 1948, will
again head WBCA-FM in Schenec-
tady. He continues as a director and
stockholder of the Patroon company.
J. Myer Schine, president of Pat-
roon, selected Ripley, a native of
Cleveland, to replace Asch. Mr.
Schine is also president of the
Schine Theaters Chain of Glovers-
ville.
The new manager has been active
in radio for more than 20 years, dur-
ing this time he has been an an-
nouncer, chief announcer, sports
commentator, and station manager —
the latter in Cleveland and Provi-
dence. Ripley worked for Harry C.
Wilder of WSYR. Syracuse, for more
than a decade. In this capacity he
supervised the early operation of
WTRY in Troy. Later he managed
WPRO in Providence, R. I. and more
recently had managed WERE in
Cleveland.
WPTR went to 50,000 watts last
summer. An independent station, it
has studios in the Ten Eyck Hotel.
ATTENTION! Mr. Agency Executive
NEED "C. I. P "?
Want to increase your Radio/TV billing? Successful
20 year veteran producer-director-writer-salesman,
Radio/Films/TV. Is tired of free lancing. Energetic
salesman— extremely creative— spark plug top cur-
rent shows wants agency berth where he can give
birth to mutually profitable properties and further
develop current ideas. Available at once. Write or
wire, Box 281, RADIO DAILY, 1501 B'way, N. Y. C.
'C. I. P." — Creative Idea Power.
VOL. 49, NO. 21
NEW YORK, TUESDAY, NOVEMBER 1, 1949
TEN CENTS
RECORD NAB ATTENDANCE AT BOSTON
Temporary Licenses
Given Web Stations
Washington Bureau of RADIO DAILY
Washington — The FCC yesterday
put 11 stations controlled by the
three major nets on temporary li-
censes until March 1 of next year.
Pending charges of network rule
violations were explained by the
Commission to be serious enough to
merit such action, with specific ref-
erence to the wire of October 21,
1948, by NBC vice-president Sidney
Strotz to KHQ, Spokane.
The Commission said the tempor-
(Continued on Page 6)
New 'Voice' Director
Takes Gov't AM Post
Foy D. Kohler, former minister-
counselor at Moscow and also
Charge D'Affairs from the departure
of U. S. Ambassador W. Bedell
Smith until the arrival of Ambassa-
dor Allan G. Kirk at the Russian
capital, officially takes over the
duties of Charles Thayer as director
of the Voice of America today.
Thayer, whose new assignment
has not yet been announced by the
State Department, will sail today for
Italy. He is scheduled to wed Miss
Cynthia Dunn Cochrane, daughter
(Continued on Page 2)
Radio Receiver Sales
Increase In Canada
Montreal — Continuing the gains of
previous months this year, number
of radio receiving sets sold by Cana-
dian producers showed a sharp rise
in July. Sales in the month amount-
ed to 42,800 units with a value of
$2,847,000 as compared with 20,300
units sold for $1,290,600 in the same
month last year, according to a re-
(Continued on Page 2)
The Bomb
The signifacance of Russia's
A-bomb activity will be discussed
by Major Fielding Eliot, military
affairs writer, in a series of three
CBS broadcasts on Nov. 14, 15
and 16, 6:15-6:30 p.m. The broad-
casts are titled "Your Safety,"
"Your Peace of Mind," and "Your
Future. Major Eliot will analyze
the recent news from Russia as
it touches the average American.
Finale
Dr. Walter W. Van Kirk, NBC
commentator on religious news
for the last 14 years, ended his
radio career on Saturday with
the broadcast of a final "Religion
in the News" program. Hereafter
he will devote full time to his
duties as executive secretary of
the Department of International
Justice and Good Will of the
Federal Council of Churches of
Christ in America
Three Killed As Plane
Rams WCHY Tower
Charlottesville, Va. — Three per-
sons were killed here on Saturday
when their private plane rammed
the transmitter towar of WCHV,
Charlottesville, and crashed in
flames. The victims were Circuit
Court Judge Thomas H. S. Curd, of
Welch, W. Va., his son, and the lat-
ter's secretary.
The only eye-witness, Mrs. R. G.
Sketchley, wife of the WCHV pro-
gram director, R. G. Sketchley Jr.,
said the plane struck the 391 -foot
Continued on Page 2
Says 'Polls' Not Vital
To 'Transit' Decision
Washington Bureau of RADIO DAILY
Washington — How many people
like, and how many dislike, transit
radio is beside the point, Chairman
James Flanagan of the District of
Columbia Public Utilities Commis-
sion said yesterday. He tossed out
several elaborate public acceptance
(Continued on Page 2)
Over 200 Broadcasters In Attendance
At 1st District NAB Meeting
At Hotel Somerset
FCC Answers Webs
On Giveaway Charge
The FCC, in its answer to the
network's complaints on the "give-
away' edict of August filed in the
U. S. District Court for the Southern
District of New York, denied that
the enforcement of the rules "will
cause irreparable injury or any in-
jury in law" to the webs and de-
clared that the rules were "duly
adopted as a reasonable exercise of
the statutory authority of the FCC,
(Continued on Page 6)
Michelson Cuts Prices
On Blackstone Series
Blackstone washing machine deal-
ers participating on a local basis
in sponsorship of the "Blackstone,
Magic Detective" transcribed series
will be charged 1/3 of the costs in-
stead of, as heretofore, it was an-
(Continued on Page 2)
FM Store-Radio Report
In New Survey By NAB
Washington Bureau of RADIO DAILY
Washington — The NAB has re-
ported that a test of store-broadcast-
ing by the Acme chain of super-
markets, in Philadelphia, resulted in
a 94.3 per cent boost in sales on
(Continued on Page 6)
Jolson 3-Year Pact On CBS;
He Starts As AM. TV Guest
The Columbus Broadcasting Sys-
tem yesterday announced that it has
entered into an agreement with Al
Jolson, through the William Morris
Agency of New York under which
the veteran entertainer will per-
form exclusively for both CBS net-
work radio and television for the
next three years.
In the beginning, Jolson will limit
his performances to guest appear-
ances an outstanding programs of
the network in both the AM and
video divisions. The first appearance
of this type, it was revealed yester-
day, is scheduled for the Bing Cros-
by program the latter part of this
month.
Jolson has been one of the two
or three leading entertainers in the
United States for two generations,
on the stage and in the film indus-
try, for which he made trve first
talkie in 1927.
Boston — Breaking attend-
ance records for an NAB dis-
trict meeting this year, over
200 New England broadcast-
ers gathered at the Hotel
Somerset yesterday for the
1st District NAB meeting
which was called by Harold
E. Fellows, general manager
of WEEI, and 1st District
(Continued on Page 5)
Special Holiday Show
Sold By NBC And CBS
Longines-Wittnauer Watch Co. has
signed with CBS for a special hour-
long Thanksgiving Day simulcast,
and Elgin-American compacts has
pacted a 90-minute all-star holiday
variety show on NBC.
The Longines show which marks
the bankroller's TV debut, will be
carried by 185 AM stations and all
(Continued on Page 7)
WFTW To Suspend
At Fort Wayne In Nov.
WFTW, 1,000-watt daytime station
at Fort Wayne, Ind., will suspend
operations in November, Edward J.
Thorns, president and general man-
ager, advised Radio Daily yesterday.
The station, owned and operated by
Fort Wayne Broadcasting, Inc., went
on the air in 1947 as an independent
operation using the Associated and
KBS transcription service.
Xinas Campaign
ABC commentator Nancy Craig,
in cooperation with the Save The
Children Federation, yesterday
launched her second annual
Christmas drive for dolls for un-
derprivileged children. Her ap-
peals for SI contributions and
originally • designed dolls las'
year netted 1.600 stocking dolls.
Prizes to be awarded to contest-
ants this ysar will total S5.000.
2
RADIO
DAILY
Tuesday. November I, 1949
Vol. 49, No. 21 Tues., Nov. 1, 1949 10 Cts.
JOHN W. ALICOATE : : Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President; Chester B.
Bahn, Vice-President ; Charles A. Alicozjte,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily,
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
CY'ble address: Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older, Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Girard. Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
•"ider the act of March 3, 1879.
_flljfCIAL_
NEW YORK STOCK EXCHANGE
Net
High Low Close Chg.
ABC 7% 75/8 75/8 _ %
Admiral Corp 27% 26% 27'/8 + l/4
Am. Tel. & Tel.. .1443,4 144% 144% — l/4
CBS A 24 24 24
CBS B 24 24 24
Philco 281/2 27l/2 271/2 — Vs
RCA Common .... 12% 12% 12% — %
Stewart-Warner ... 12% 12y4 12i/2
Westinghouse .... 29% 28% 28% — %
Westinghouse pfd. 100 100 100 + %
Zenith Radio 28% 28 28 — %
NEW YORK CURB EXCHANGE
Hazeltine Corp. ... 14% 143/& 143/8
Nat. Union Radio.. 23^ 23^ 234
OVER THE COUNTER
Bid Asked
DuMont Lab 20 21
Stromberg-Carlson 14 15%
U. S. Television % %
WCAO (Baltimore) 16
WJR (Detroit) 7% 8%
Three Killed As Plane
Rams WCHV Tower
'Continued from Page 1)
tower, lost a wing, and plummeted
into a nearby wooded area. The
flames were extinguished by Robert
C. Walker, WCHV commercial man-
ager, and Walter W. Gray, chief en-
gineer.
Radio Receiver Sales
Increase In Canada
'Continued from Page 1)
port of the Bureau of Statistics.
During the first seven months of this
year, 347,000 units were sold for $24,-
7)0,200 as against 225,700 for $20,109,-
500 in the similar period of 1948.
Says 'Polls' Not Vital
To 'Transit' Decision
(Continued from Page 1)
polls on musical trolleys and de-
clared that "the decision of the
Commission will not be based on
the number of people who like it
or the number who do not like it."
The Commission today enters its
fourth day of hearings to determine
whether it should approve the in-
stallation of FM radio in street cars
and busses. The contract here calls
for programmings by WWDC-FM,
with eventual installation of receiv-
ing equipment on some 1500 units
of rolling stock. Over 200 are now
equipped, and they have been bit-
terly attacked by a very vocal group
maintaining that the imposition of
the music and the commercials is a
violation of personal liberty.
Called to the stand yesterday was
Dr. Winfred Overholser, director of
St. Elizabeth's Hospital. The emin-
ent psychiatrist declared "there are
certain persons who have violent
dislikes. If they are constantly sub-
jected to a particular influence it
has a frustrating, annoying effect
which may produce a nervous
strain." He said he was not refer-
ring only to the radio.
Also heard were Norman Reed,
WWDC program director; WWDC's
general manager, Ben Strouse, and
the consulting engineer, Frank H.
Mcintosh.
Reed told of the programming,
with music from the Muzak library
and up to 12 commercials per hour.
In a typical 12-hour program day
there were introduced 87 commer-
cials and 31 public service an-
nouncements, with 199 musical num-
bers.
Strouse said there is great inter-
est in the Defense Department in
transit radio. Without going into
the matter in detail on the stand,
Strouse later told reporters the de-
fense authorities had been inter-
ested in it as a means of getting
word in emergency to drivers and
passengers to abandon or re-route
or to get to the nearest telephone
for two-way communication. Use
of radio-equipped busses as ambu-
lances was also mentioned.
Strouse made no attempt to evade
the fact that his primary interest
in transit radio is commercial.
Michelson Cuts Prices
On Blackstone Series
(Continued from Page I)
nounced yesterday by Charles Mi-
chelson, Inc., which packages the
show.
This move is expected to "bring
into the fold the remaining Black-
stone Washer dealers still not signed
up," a Michelson spokesman said.
The transcribed series is currently
being carried on a total of 183 sta-
tions. The Michelson office also an-
nounced details of a sales promotion
contest among its field representa-
tives, in which prizes will be offered
for the greatest number of new con-
tracts in each sales territory.
New 'Voice' Director
Takes Gov't AM Post
'Continued from Page 1)
of U. S. Ambassador and Mrs. James
Clement Dunn, on Nov. 19 in Rome.
After a honeymoon, the couple will
return to Washington.
Kohler, a native of Oakwood,
Ohio, and a graduate of the Ohio
State University, was appointed to
the U S. Foreign Service of the
State Department in 1931.
Kohler, whose status is similar to
that of Thayer's in that both are
career diplomats on rotating foreign
service, has served for the State De-
partment at Windsor, Canada; Buch-
arest, Rumania; Belgrade,, Yugo-
slavia; Athens, Greece; Cairo, Egypt;
London, England, and Moscow,
U.S.S.R.
WNEW Renews Contract
Contracts were signed Friday by
WNEW, New York indie, and the
News whereby the station will con-
tinue its service of 24 five-minute
daily newscasts for another 14
months, it was announced Friday by
Bernice Judis, manager of the sta-
tion, and F. M. Flynn, president of
the News. News around the clock
was first started on February 16,
1942. Since that date nearly 68,000
regular editions and approximately
60,000,000 words have been aired to
WNEW listeners. William Fagan is
director of news broadcasts for the
paper.
Home
Menagerie
COminG and GOIflG
EMILIO AZCARRAGA, president of XEW and
director of Radio Programmas de Mexico, re-
turned by plane last night to Mexico City after
having spent two weeks in New York.
MERLE JONES, general manager of KNX and
the Columbia Pacific Network with offices in
Los Angeles, has arrived in San Francisco on
business.
CARL HAVERLIN, president of BMI, and
ROY HARLOW, director of station relations for
the organization, are in Boston for the NAB
regional meeting.
JOSE RAMON QUINONES, president of
WAPA, San Juan, P. R., yesterday left New
York for Havana, from which point he will
return to Puerto Rico next week. Senor Quin-
ones has spent the past month in New York
and Washington on business.
DR. PETER GOLDMARK, director of engineer-
ing and research development for CBS, yester-
day arrived in London, England, where today
he will address members of the radio section,
Institution of Electrical Engineering, on the
subject of the CBS color-television system.
ED REEVE, manager of research projects for
CBS, today is in Boston to address the Adver-
tising Club of that city at its meeting in the
Hotel Statler on the subject, "Television Re-
search."
JOE Dl MAGGIO, Yankee outfielder who
doubles in brass with a program on CBS, has
left for a two-week vacation in Honolulu.
ARTHUR R. SELIGMAN, owner of the Tap-
pan Hill Restaurant at Tarrytown, N. Y., who
is now planning a radio program from that
point, has returned from a business trip to
Boston.
At first the cat was the only pet in this home. Then a stray dog
was added. And finally a baby duck. They all became great friends.
W-I-T-H has a way of making great friends, too — by producing
the lowest-cost sales of any station in Baltimore. W-I-T-H, you see,
delivers more home listeners-per-dollar than any other station in
town. And in addition to this biggest home audience, a recent
survey, made under the supervision of the Johns Hopkins University,
showed that of all radios playing in drug stores, 34.6% were tuned
to W-I-T-H.
That means that even small investments on W-I-T-H produce
big results. If you'd like the whole, exciting story about W-I-T-H,
call in your TIeadley-Reed man.
Tom Tinsley, President • Represented by Headley-Reed
more tho
a million
in the WWJ
For over 8J/£ years, Detroit has had full employment, with over a
million workers earning the highest factory wage rates of the five largest cities in the
nation. It is this past, combined with present record-breaking automotive production figures, and a
bright future, that makes Detroit a most fertile field for planting your advertising dollars. Top
radio medium in this wealthy market has always been WWJ, NBC in Detroit, and most
familiar letters of the alphabet to Detroit's vast radio audience. To give your
product prestige plus selling impact of a ready-made audience, get your
product story on WWJ-The Detroit News.
FIRST IN DETROIT . . . Owned and Operated by THE DETROIT NEWS
National Representatives: THE GEORGE P. HOLLINGBERY COMPANY
Associate Television Station Y/WJ-TV
Banc NBC Affiliate
AM — 950 KILOCYCieS — 5000 WATTS
FM — CHANNEL 246—97.1 MEGACYCLES
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to remarkable versatility of
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1G1 Sixth Avenue
New York 13.N.Y.
3161 North Vine St.
Hollywood 38,Cal.
RADIO DAILY:
Tuesday, November 1. 1949
California Commentary. . . .'
• • • NBC's fabulous giveaway program. "Hollywood Calling."
will lose its sponsor in December, according to reliable sources here.
. . . When Justin Miller, president of NAB, winds up the coast tour of
NAB district meeting he hopes to spend the Christ-
HollyWOOCl mas houdays witn his family here. . . . Harry
Sherman, producer of the Hopalong Cassidy pic-
tures for TV, is reported dickering with Emilio Aczarrage for the pro-
duction of some of the pictures in Mexico City. . . . Ann Richardson,
dynamic public relations executive who was long associated with the
orchestra booking business in New York, is giving the Country Club
hotel a hand in its publicity and promotion planning. . . . Paramount's
coast TV station, KTLA, figures prominently in the movie company's
plans to establish a nation-wide TV film network. . . . many programs
produced on KTLA have been kinescoped for national distribution. . . .
Jeanne Gray starts under her own banner as Jeanne Gray Prod. — to
produce on film a series of TV programs for eastern TV outlets. . . .
Steve Allen, disc jockey laugh master, and Frances Wayne, are ear-
marked for feature billing on ABC's "Let There Be Stars" program
over KECA-TV. ^ ^ £ ^
• • • Gloria Winters, actress who plays "Babs" on KNBH's
"Life of Riley" has been signed to appear in Paramount pictures. Irving
Brecher, producer on "Life of Riley" has given Miss Winters a two-
week leave-of-absence so that she may go on location to northern
California. "Life with Luigi." starring J. Carrol Nash, and featuring Alan
Read on KNX-CBS, caused a tie-up on the switchboard at CBS. Program
has terrific following among foreign language groups throughout the
country. . . . Red Skelton will be the next comedian to "go straight"
on the Auto-Lite "Suspense" airshow He'll appear on Nov. 3rd, playing
a tense, dramatic role in a chiller called, "The Search for Isabel." . . .
Margaret Whiting and Jimmy Wakely will guest on "Grand Ole Opry"
over NBC on Nov. 12th. Wakely recently signed a new five-year deal
with Capitol and now is regularly recording with Miss Whiting. . . .
Cy Howard, creator-producer-director of CBS' "My Friend Irma" is the
subject of an interesting picture story in the Oct. 16 issue of Parade,
the Sunday picture magazine. . . . Ben Gage is completing discussions
to air a five-times-weekly half hour quiz show from his new restaurant-
nitery. "The Trails," beginning in December over one of the local indie
s,a,ions * a * *
• • • Jack Smtih will transcribe his second U. S. Treasury "Guest
Star" program this week and the 1 2 hour platter will be aired on 2750
radio stations beginning in December. . . . ABC's emcee of "Surprise
Party," Jay Stewart, is expanding his air operations here to include
a packaging set-up similar to that of John Guedel. producer of Groucho
Marx and Art Linkletter shows. . . . Joe Graydon, ex-FBI agent whose
recent Capitol records and photogenic features this week won him a five
a-week video show of his own on KLAC-TV and its Cinemascope "net-
work" bears watching. . . . Mary and Harry Hickox. who do 12 TV and
radio shows a week here, will have to budget their time the latter part of
the month when they start a recording session on another album of
their well-known "Jump Jump" children's stories. . . . Radio's "Fat
Man" may move to Hollywood the first of the year for both broadcasts
and telecasts. The radio cast will be used in the video version. . . .
Multi-dialect comedienne Sara Berner takes on her third role on the
CBS Beulah show. Sara takes on role of Aunt to Hattie McDaniel's
"Beulah." Blanche Thebom, sensational Met Opera star who is in LA
with the San Francisco Opera Company, was a guest star on "Queen
for a Day' on Tuesday, Oct. 25th. . . . Smilin' Ed McConnell played a
kindly ghost on his Saturday show over NBC. . . Jovial Don Wilson,
announcer, is celebrating his 25th anniversary in radio.
CHICAGO
By HAL TATE
ONE of Chicago's most famous disc
jockeys, Ernie Simon, whose AM
and TV shows are on WJJD and
WBKB respectively, will marry Pat
Lyons, non-pro, the last week in
December. Ernie's "Curbstone Cut-
Up" show on WBKB celebrates its
1st anniversary next month. It's re-
portedly the longest-running con-
tinuous five-a-week show in televi-
sion. RCA-Victor is the sponsor.
The Muntz Television account has
shifted from Robert Sawdon & Asso-
ciates to the Irving Rocklin agency.
FM station WMOR has made a tie-
up with the new near-north side
Telenews Theater which opened up
Friday, to originate nearly all the
station's night-time shows from the
Telenews lounge.
Lou ("Stop the Music") Cowan
has sold another package show here
in Chicago. It's called "The Pet
Shop" and the sponsor is the Evan-
ger Kennel Food Company, produ-
cers of fresh frozen horse meat, of
Wheeling, Illinois. Show will be
telecast over WNBQ Tuesday even-
ings at 5:30 and stars "Proprietor"
Gail Compton and his eight-year-old
daughter, Gay.
WLS Notes: Donald E. Finlayson,
sales promotion manager at the sta-
tion for the past five years, is re-
signing to enter the resort business.
His successor is John C. Drake, for-
merly Don's assistant. . . . Estel
Freeman, former continuity editor
at WIBC, Indianapolis, and also for-
merly in the publicity department
of the State of Indiana, has joined
tha creative writing staff at WLS.
. . . New to the copy department is
LaVerne Jette.
Sports announcer Bob Elson is
planning a disc jockey show to ori-
ginate at Bill Burke's Cameo Res-
taurant.
CBS To Air Talk
By Louis Johnson
Indianapolis, Ind. — Secretary of
Defense Louis Johnson's address on
"Men, Money and Munitions" at a
meeting of the National Eecxutive
Committee of the American Legion
will be broadcast over CBS from
here Nov. 5, 11:15-11:30 p.m., EST.
The broadcast will be by transcrip-
tion made earlier in the evening at
the Legion meeting in the Indiana-
polis Athletic Club.
Lehman Luncheon
All branches of the entertainment
industry, including radio and tele-
vision, will be represented at a
luncheon to be held at the Hotel
Astor, New York, noon today in
honor of Herbert H. Lehman, Demo-
cratic-Liberal candidate for U. S.
Senator. Among those scheduled to
attend are Eleanor Roosevelt, Geo.
S. Kaufman, Tony Martin, Tallulah
Bankhead, Moss Hart, and Robert
E. Sherwood.
Tuesday, November 1, 1949
RADIO DAILY
5
Record Attendance
At NAB Regional
(Continued from Page 1)
chairman. In calling the two-day
session to order, Chairman Fellows
complimented the broadcasters for
their turnout and declared it was an
excellent demonstration of the vital-
ity of radio. He emphasized the im-
portance of the session as a sales
clinic and indicated that radio was
a prosperous, growing business de-
spite the expansion of TV.
Yesterday morning the broadcast-
ers heard Kenneth Baker, NAB re-
search director and acting president
of Broadcast
M e a surement
Bureau, report
on the progress
of the Second
Study. Baker re-
iterated a previ-
o u s announce-
ment that the
Second Study
would be ready
for distribution
around Decem-
ber 1st.
Maurice B.
Mitchell, direc-
FELLOWS
tor of Broadcast Advertising Bureau,
was introduced by Herbert L.
Kreuger, chairman of the First Dis-
trict Sales Managers, and then pro-
ceeded to present the BAB story. His
subject was "Increasing Radio's
Share of the Advertising Dollars."
Mitchell's presentation took most of
the afternoon with broadcasters in-
terrupting from time to time to ask
questions pertinent to their opera-
tions.
Later Carl Haverlin, president of
BMI, reported on the industry's mu-
sic organization. He indicated that it
was a growing operation and urged
the broadcaster subscribers to take
an active interest in the popularizing
of BMI tunes.
Lawrence to be Heard
Craig Lawrence, general manager
of WCOP, and Chairman of the em-
ployee-employer relations, will open
this morning's session by introdu-
cing Charles H. Tower, assistant di-
rector of NAB Employee-Employer
relations. The discussion will cover
station operating labor costs, techni-
cal, programming and selling. Per-
sonnel costs will also come up for
discussion.
Following the morning session the
broadcasters will lunch with mem-
bers of the Boston Ad Club at the
Hotel Somerset and when the after-
noon session is resumed Justin
Miller, president of NAB, will speak
on "Radio Broadcasting — NAB and
You."
Dempsey To Guest On CBS
Former world's heavyweight box-
ing champion Jack Dempsey will
be the guest 'of N. Y. Yankee star
Joe DiMaggio on CBS' "Joe Dimag-
gio Show," Nov. 5, 10:00-10:30 a.m.,
EST. Big moments in Dempsey's
long and brilliant ring career will
be dramatized, and he will be in-
terviewed by the Yankee Clipper.
Registration For Meet Of 1st District NAB
Below is the advance registration
for the two-day meeting of the First
District, NAB, which opened yester-
day at the Hotel Somerset in Boston.
The list includes names of most of
the NAB membership in the New
England area as well as industry
executives from New York and
Washington. The names and affilia-
tions follow:
A
Amor, Addison .. RCA Recording — N. Y. C.
Alaire, Leon WACE — Chic opee, Mass.
Armstrong, A. N. Jr.. . WCOP — Boston.Mass.
Atwood, Jack S WKDO — Augusta, Me.
Ayer, Demeritt. .VVMUK — Manchester, N. H.
B
Baker, Dr. Kenneth B.
NAB — Washington, D. C.
Bannan, Bertha
855 Little Bldg. — Boston Mass.
Barton, Charles Wm. . . WARE — Ware, Mass.
Bates, Harold S. . . .WJOY — Burlington, Vt.
Batchelder. Ernest F..WKNE — Keene, N. H.
Beauvais, Jack A....WEEI — Boston, Mass.
Bingham, George W.
WGNY-WKIP — Foughkeepsie N. Y.
Bird, Lorelei WEEI — Boston, Mass.
Bishop, Josephine E.
WMAS — Springfield, Mass.
Blackburn, J. W.
Blackburn-Hamilton Co. — Washington, D. C.
Booth, R. W WTAG — Worcester, Mass.
Boucher, Louis A.
WTAG — Worcester, Mass.
Bloomberg, Haskell . WLLH — Lowell, Mass.
Borges, Arthur F. . . WERI — Westernly, R. I.
Brackett, Quincy A.
WSPR — Springfield, Mass.
Braine, T. B WCAX — Burlington, Vt.
Brewster, Warren H.
WLNH — Laconia, N. H.
Brissette WTAG — Worcester, Mass.
Brown, Carlton D. . WTVL — Waterville, Me.
Brush, Arthur T.. . . WHDH — Boston, Mass.
Burleigh, W WSPR — Springfield, Mass.
C
Calhoun, Thomas .... WEEI — Boston, Mass.
Carter, Hervey.WMUR — Manchester, N. H.
Caryl, Herbert INS — Boston, Mass.
Cervone, Larry
Gates Radio Company — Washington, D. C.
Chalmers, J WEIM — Fitchburg, Mass.
Chandler, V.. . . WMFR — Manchester, N. H.
Clement, Earle G..WBET — Brockton, Mass.
Close, Joseph K WKNE — Keene, N. H.
Codel, E. . .The Katz Agency, Inc — N. Y. C.
Collins, Robert . WMUR — Manchester, N. H.
Congdon, G. M....WRJM — Newport, R. I.
Cunningham, Guy. . .WEEI — Boston, Mass.
Curran, Charles F.
WBKA-WBKA-FM — Brockton, Mass.
Curto, K. M WPRO — Providence, R. I.
D
Davis, Jack WJOY — Burlington, Vt.
DeLaney, C. G....WTHT — Hartford, Conn.
DeLude, Norman. WOTW — Nashua, N. H.
Deme, John WICH — Norwich, Conn.
DeRose, C. N WHYN — Holyoke, Mass.
Donahue, R WMAS — Springfield, Mass.
Donato, N. V. . .C. P. MacGregor — N. Y. C.
Doolittle. F. M. . . . WDRC — Hartford, Conn.
Dorschug WEEI — Boston, Mass.
Duchaine, Joseph P.
WBSM — New Bedford, Mass.
Dunn, Tom WCOP — Boston, Mass.
E
Edwards, W. S WEEI — Boston, Mass.
F
Feldman, Paul . . WMAS — Springfield, Mass.
Feldman, R. W. WMAS — Springfield, Mass.
Fellows, Harold E. .WEEI — Boston. Mass.
Finney, Deane Fall River, Mass.
Fitzgerald, Dana W. .WLLH — Lowell, Mass.
Flenniken, James M.
Capitol Records, Inc. — Hollywood, Calif.
Foster, Robert C.
Paul H. Raymer Co., Inc. — Boston, Mass.
Friedheim, R World Library — N. Y. C.
Fuller, A. C WTAG — Worcester, Mass.
Fuller, C. A WBET — Brockton, Mass.
G
Garrigus, Fred WEEI — Boston, Mass.
Gatchell, C. E. . . . WGAN — Portland, Maine
Gates, James. . . .WIDE — Biddeford, Maine
Gilbert, Janet
Harold Cabot Company, Inc. — Boston, Mass.
Girardin, Ray WEEI — Boston, Mass.
Gravel, R. L WTAG — Worcester, Mass.
Grauel. Hugh M.
World Broadcasting System — N. Y. C.
Greenwood, W. . . .WHAV — Haverhill, Mass.
Goodman, W. H. . WPRO — Providence, K. I.
Gridley, Ansel E WARE — Ware, Muss.
Guernsey, E. E WLBZ — Bangor, Me.
H
Haase, W. B WDRC — Hartford, Conn.
Hager, Kolin SESAC — New York City
Haigis, John W., Jr.
WHAI — Greenfield, Mass.
Harlow, Roy
Broadcast Music, Inc. — New York Oitj
Harrison, G WMAS — Springfield, .Muss.
Hasbrook, C. P.... WCAX — Burlington, Vt.
Emphasis on Radio
Boston — Just how much em-
phasis NAB is putting on ra-
dio these days can be gained
from the fact that Emerson
Markham, director of NAB's
video division, is present at the
First District Meeting but is
not scheduled to talk before
the meeting. Markham is here
in the role of a TV observer
and whatever conversations he
has on television are of an
informal nature.
Haverlin, Carl BMI — New York City
Haves. David WACE — Chicopee, Mass.
Hill, J. E.
RCA Broadcast Equip. Sales — N. Y. C.
Hewitt, W WFCI — Providence. R. I.
Higgins, G. T. ...WLAM — Lewiston, Maine
Hill, E. E WTAG — Worcester, Mass.
Holbrook, C WMOU — Berlin, N. H.
Hoy, F. S WL4M — Lewiston. Maine
Huber. Paul WTVL — Waterville, Me.
Hubley, B. A.. WMNB — North Adams, Mass.
Hyde, H. H WPJB — Providence, R. I.
Ignacio, Louise.
.WEEI — Boston. Mass.
J
Jaspert, G. H WCCM — Lawrence, Mass.
Johnson, W WTIC — Hartford, Conn.
Jones, Arthur H.
Gray Research & Development Co. —
Hartford, Conn.
Jones, Ted WCRB — Waltham, Mass.
K
Keyworth, J. Gordon
WMNB — North Adams. Mass.
Kenney, Peter B.
WKNB — New Britain, Conn.
Kimel, David M.
WLAW — Lawrence, Mass.
King, Gene WCOP — Boston, Mass.
Kingsley, Walter .... WCOP — Boston, Mass.
Kirby. Gerald WEEI — Boston, Mass.
Knight, Carter. . .WEIM — Fitchburg, Mass.
Kopka, Anne WOTW — Nashua, N. H.
Koster. H. W. . . . WPJB — Providence, R. I.
Krueger, H. L. . . WTAG — Worcester, Mass.
Kruttschnitt, G. A.
WMMW — Meriden, Conn.
Kuhner, Charles F.
WMNB — North Adams, Mass.
Laffey, F. P WLAW — Lawrence. Mass.
Lahr, Melvin . . . WSAR — Fall River, Mass.
Lathrop, A. E. . . WPJB — Providence, R. I.
Lawrence, Craig .... WCOP — Boston, Mass.
Lewis, Gordon J. ...WIDE — Biddeford. Me.
Lloyd, Edward WEEI — Boston, Mass.
Lown, Bert
Associated Program Service — N. Y. C.
Lucey, W. F WLAW — Lawrence, Mass.
M
Mack, B WMFR — Manchester, N. H.
Malo, W. F WDRC — Hartford, Conn.
Malo, W. Jr.. . .WNHC — New Haven, Conn.
Maffie. Al WLNH — Laconia, N. II.
Marcoux, Rudolph O.
Maine Broadcasting System. Portland, Me.
Markham G. E. . NAB — Washington, D. C.
Marks, II. Roy WEEI — Boston, Mass.
Meyer, Harold II.. . WPOR — Porland, Me.
Miller, Justin .... NAB — Washington, D. C.
Milne, J. T. . . . WNHC — New Haven. Conn.
Mitchell. Florence .. WEEI — Boston, Mass.
Mitchell, M NAB — Washington, D. C.
Molina, H. G. . . . WEIM — Fitchburg. Mass.
Molina H. G., Jr.. WEIM — Fitchburg. Mass.
Monson, Paul... WSPR — Springfield, Mass.
Montague, P. J. WHYN — Holyoke, Mass.
Moore, Gordon. WMUR — Manchester, N. H.
Morgan, Albert WTVL — Waterville, Me.
Morley, B. S WTAG — Worcester, Mass.
Morency, P. W WTIC — Hartford. Conn.
Morrison Robert Z., Jr.
World Broadcasting System New York City
Murray. J. J WEEI — Boston, Mass.
MacNeil, Marion . . WERI — Westerly, R. I.
McElwain, D WACE — Chicopee, Mass.
McGrath. William. WHDH — Boston, Mass.
McKeon, N. A. ..WTAG — Worcester, Mass.
McKernan WTWN — St. Johnsbury. Vt.
N
Newell. Hal
WBKA-WBKA-FM — Brockton, Mass.
Newcomb. Arthur. WOTW — Nashua, N. H.
Norwood, D WLAW — Lawrence, Mass.
o
O'Brien, Richard J.
WMNB — North Adams, Mass.
O'Donnell, C WRJM — Newport. R. I.
Oehring, Lewis E. . . WKNE — Keene, N. H.
Ogden, Clifford E.
Capitol Records. Inc. — Hollywood, Calif.
Olson, Harvey .... WDRC — Hartford, Conn.
O'Malley, C WACE — Chicopee, Mass.
Oury, W. P WERI — Westerly, R. I.
Parmet, G. R. . .WALE — Fall River. Mass.
Parsons, J. T.. . .WBRK — Pittsfield, Mass.
Pattee, Lin BMI — New York City
Paul, S. . . Broadcasting Magazine — N. Y. C.
Peebles, R. M WKNE — Keene, N. H.
Peters, G. J. . . . WAVZ — New Haven, Conn.
Pilla, Ed WCOP — Boston, Mass.
Pine, Helen WEEI — Boston, Mass.
Pinkham, Charles H.
Erwin, Wassey & Co. — New York City
Piatt , Bernard ... Sponsor — New York City
R
Reid, Robert .
Reinhart, Alan
Harry Good
Richnian, D. M.
Rines, W. H. . . .
Robinson, R. J. .
Rogers, I. E. . . .
Rowles, Mary V.
Broadcast Adv
Ryder, J. M. . . .
Ryder, P. H. . . .
INS — New York Citj
man Radio Prod. N. Y. C.
. .WHOB — Gardner, Mass.
.... WCSH — Portland. Me.
. . WACE — Chicopee, Mass.
. WLAW — Lawrenee, Mass.
g. Bureau — New York City
WBRY — Waterbury, Conn.
WBRY — Waterbury, Conn.
Schultz. Carl W.
WMMW-WMMW-FM — Meriden. Conn.
Schoen, Arnold F., Jr.
WPRO — Providence, R. I.
Shepard, Richard L.
WBKA-WBKA-FM — Brockton, Mass.
Shute, E. H., Jr. . . WLAM — Lewiston. Maine
Simms, R. . . Erwin, Wassey & Co. — N. Y. C.
Sisson, G. L WALE — Fall River. Mass.
Sisson, J. R WALE — Fall River, Mass.
Spokes, A. E WJOY — Burlington. Vt.
Stanton, M WORC — Worcester, Mass.
Steinhilber. Reinhold
WBET-WBET-FM — Brockton, Mass.
Stoughton, Milton W.
WSPR — Springfield, Mass.
Stovin, H. N. . Radiotime, Inc. — Chicago. 111.
Stubbs, L. H WGAN — Portland. Me.
Sullivan. C. M...NAB — Washington. D. C.
Swan, J. D WCAX — Burlington, Vt.
Tiemer, P. . . Paul H. Raymer Co. — N. Y. C.
Tindal. Alan C. .WSPR — Springfield, Mass.
V
Vaill, Charles B. II. WEEI — Boston, Mass.
Vigue. Harold. . . WTVL — Waterville. Mass.
w
Walker. W. A. WFCI — Pawtucket. K. I.
Warner. W. W WHDH — Boston. Mass.
Way. J. Buz. . . .WALE — Fall River. Mass.
Weed. J. J. ..Weed & Co. — New York City
Weis, Pierre
Lang-Worth Feature Programs — N. ^ . t .
Whalen. Mary WEEI — Boston. Mass.
Wheeler. Harry. . . WCOP — Boston. Mass.
Wildman. James .... WEEI — Boston. Mass.
Wilkoft'. John WCOP — Boston. Mass.
Williams. David R.
Standard Kadio Trans. Serv. — N. Y. C.
Woodward, Charles W., Jr.
WPJB — Providence, B, l.
Y
Young. William E.
Lang-Worth Feature Prog. N. \. C.
Youse, Clifford. . . WLAW — Lawrenee, Mass.
6
RADIO DAILY
Tuesday. November 1. 1949
Temporary Licenses
Given Web Stations
(Continued from Page 1)
ary extensions were agreed upon
pending determination of the merit
of the complaint of the National As-
sociation of Radio Station Represen-
tatives against network activities in
the spot field. All three nets admit
having represented some of their af-
filiates in spot sales, by-passing the
reps.
Charge by NARSR is that the net-
work spot sales activities violate the
chain broadcast rules, or are at any
rate not in the public interest.
In separate letters the Commission
yesterday notified the nets of its ac-
tion. The NARSR charges were the
only causes mentioned in the letter
to CBS, while additional complaints
from WING, Dayton, WJW, Cleve-
land, and KPRO, Riverside, Calif.,
were also mentioned in the letter to
ABC.
In the letter to NBC, the Commis-
sion refers also to the Don Lee hear-
ing, and the spot sales proceeding.
In addition, the Commission wrote:
Text of Letter
"During the course of this hearing,
at which NBC was represented by
counsel, testimony was received
from the president of radio station
KHQ, Spokane, Washington, an NBC
affiliate, concerning a proposal in
August, 1948, to continue the broad-
cast, on a national spot basis, of a
six-day per week program of the
Richland Oil Company, broadcast
during station (non-option) time,
after such program had been trans-
ferred from the NBC to the ABC.
While these negotiations were in
progress the station received the fol-
lowing telegram introduced into evi-
dence at the hearing, from Sydney
A. Strotz, vice-president of the NBC:
Western Union telegram October
21, 1948
'I am very much surprised at the
horse trading which is going on in
connection with the Richfield deal.
You evidently forgot that you as an
affiliate have at least some loyalty
to NBC. There is no question that
we will sell this time to a very sub-
stantial account which will not only
take the eight stations involved but
all the other stations throughout our
network. If you don't like our affili-
ation we would like to know about
it now. I will be delighted to discuss
the matter over the phone if you
care to call. Regards. Sydney A.
Strotz.'
"This testimony would appear to
present a substantial question as to
whether the NBC has violated or at-
tempted to induce or coerce its af-
filiates to violate certain of the Com-
mission's chain broadcasting regula-
tions."
Placed on temporary license until
next March were WCBS, New York;
WCCO, Minneapolis, WBBM, Chi-
cago and KCBS, San Jose, all CBS
stations; WENR, Chicago, WJZ, New
York, and KGO, San Francisco, all
ABC; and KOA, Denver, WMAQ,
Chicago, WNBC, New York and
KNBC, San Francisco, all NBC.
NETWORK SONG FAVORITES
The top 30 songs of the week (more in case of ties), based
on the copyrighted Audience Coverage Index Survey of
Popular Music Broadcast over Radio Networks. Published
by the Office of Research, Inc., Dr. John Peatman, Director.
Survey Week of October 21-27, 1949
TITLE PUBLISHER
A Dreamer's Holiday Shapiro-Bernstein
Ain't She Sweet Advanced
Bali Ha'i Chappell
Bye Bye Baby J. J. Robbins
Dime A Dozen E. H. Morris
Don't Cry Joe Harms
Fiddle Dee Dee Harms
Hop Scotch Polka Cromwell
Huckle Buck United
Hush Little Darlin' Michael
I Can Dream Can't I Chappell
Just For Fun Paramount
Just One To Say I Love You Berlin
Last Mile Home Leeds
Let's Take An Old Fashioned Walk Berlin
Maybe It's Because Bregman-Vocco-Conn
Meadows Of Heaven Laurel
My Own My Only My All Paramount
Now That I Need You, (Where Are You) Famous
Room Full Of Roses Hill & Range
Rudolph The Red-Nosed Reindeer St. Nicholas
Slipping Around Peer
Someday You'll Want Me To Want You Duchess
Story Of Annie Laurie Santly-Joy
That Lucky Old Sun Robbins
There's Yes Yes In Your Eyes Witmark
Toot Toot Tootsie Goodbye Feist
Twenty-Four Hours Of Sunshine Advanced
Younger Than Springtime Chappell
You're Breaking My Heart Mellin
You're So Understanding Barron-Pemora
Second Group
TITLE PUBLISHER
A Wonderful Guy Chappell
Blue For A Boy Pink For A Girl Gallico
Georgia On My Mind Peer
Give Me A Song With A Beautiful Melody Witmark
Homework Berlin
I Never See Maggie Alone Bourne
I'm Throwing Rice At The Girl I Love Hill & Range
In Santiago By The Sea Life Music
It's A Great Feeling Remick
Jealous Heart Acuff & Rose
Let's Harmonize Santly-Joy
My Bolero Shapiro-Bernstein
My Street Campbell
Oh You Beautiful Doll Remick
Over The Hillside Dreyer
So In Love T, B. Harms
Some Enchanted Evening Chappell
Song Of Surrender Paramount
Through A Long And Sleepless Night Miller
Where Are You Blue Eyes Knickerbocker
Why Fall In Love With A Stranger Campbell
Wishing Star Broadcast Music
You Told A Lie Bourne
You're My Thrill Sam Fox
Copyright, 1949, by Office of Research, Inc.
FCC Answers Webs
On Giveaway Charge
(Continued from Page 1)
conferred upon it by Congress as a
valid exercise of its power to regu-
late interstate commerce."
In the answer delivered to the
American Broadcasting Company
yesterday, the U. S. Government
and the FCC requested the court
to dismiss the complaint and that
the plaintiffs, (ABC, CBS and NBC)
be ordered to pay the court costs.
The FCC cited the allegations to
the effect that "none of such pro-
grams constitutes a lottery, gift en-
terprise or similar scheme" in viola-
tion of the Criminal Code as being
a "conclusion of law requiring no
answer." The Government's answer
also described as "a conclusion of
law" the allegation of the web that
the Commission will automatically
deny the new applications or re-
newals of broadcast licenses of the
plaintiffs if the rules are upheld by
the court.
The FCC also denied the net-
works' charge that it did not pre-
sent any arguments or adduce any
evidence at the hearings held on
Oct. 19, 1948, or at any other time
in support of its proposed rules.
FM Store-Radio Report
In New Survey By NAB
(Continued from Page 1)
items plugged. Of the 50 stores
studied in the company's test, 25
were FM equipped and 25 had no
store radio.
The story of the test is one of sev-
eral in the new NAB study prepared
by the FM director, Arthur Stringer,
for distribution to the FM members
of the association. The itemized list
of stock in which FM-equipped
stores jumped their sales over non-
equipped stores included some with
increases as high as 260 per cent, he
said.
NEED RECORDING
TAPE IN A HURRY?
For emergency use, we will
rush-ship (by Air if outside
N. Y. area) up to 20 reels
from our New York stock at
prices listed for such quantities.
CALL
OR WRITE
today for complete
Recording Tape price
list and a Free supply of
Program Identification
Labels.
AUDIO & VIDEO PRODUCTS CORP.
1 6 5 0 BROADWAY, N.Y.I 9, H.I.
Section of RADIO DAILY, Tuesday, November I, 1949 — TELEVISION DAILY is fully protected by register and copyright
CANADA TV 'WIDE OPEN'-DUNTON
TELE TOPICS
DECAUSE THEY OFFER week-to-week
" continuity through established charac-
terizations and variety through changing
situations, domestic comedy shows seem
destined to occupy an increasing portion
of TV's programming makeup. With good
scripting — the major need of most stanzas
— they may well continue indefinitely with
little or no wear. One that must be ranked
near the top in the category is "The Truex
Family," a recent arrival on WPIX. The
members of the Truex clan — there are
more than we can count — from Ernest and
Sylvia on down to granddaughter Penelope,
age three, set out to show that actors are
people, even as you and me, but a more
talented and entertaining tribe would in-
deed be hard to find. . . . Last week a
gentleman billed as George Spelvin ap-
peared on the show as a stage-struck v-p
of Gimbels, program's sponsor, and played
the hambone role to the hilt with hilarious
results. Although Spelvin is not a new-
comer to acting, he is better known in
the trade as Warren Wade, former NBC
production chief and now program manager
of WPIX. . . . Program also contains some
of the best examples of commercial inte-
gration ever seen, but we wish they'd drop
the super-imposed price tag as an article
is described. It's disturbing and unneces-
sary. . . . Scripts, by Jim Truex and Searle
Kramer, are well above average, and direc-
tion, by Clay Yurdin, is excellent.
TTHE DuMONT Teletranscription depart-
■ ment made its 1,000th recording Sat-
urday nite when it canned "Cavalcade of
Stars." Headed by Ed Carroll, the depart-
ment records about 80 performances a
week. . . . Charles Laughton, Eddie Albert
and Allyn McClerie will guest on the debut
of the new Paul Whiteman show on ABC
Sunday. Scripted by George Faulkner, pro-
gram is produced by Tony Stanford and
directed by William H. Brown, with TV
production by Ward Byron. . . . Frank
Dahm has joined the staff of WOR-TV
as editor of "Telefax News," daily three-
hour newspaper scanned by the station
from 2 to 5 p.m. . . . Vincent Price will
narrate the Stokey and Ebert film produc-
tion of "A Christmas Carol" which will
be shot at the Jerry Fairbanks studios.
\A/AAM, Baltimore, marks its first anni-
versary tonite with a special "Birth-
day Party" show to be produced and di-
rected by Anthony Farrar. Mayor Thomas
D'Alesandro will guest. . . . Giveaway offer
mentioned only once on a WCAU-TV show
last week drew 5,480 requests in four days.
. . . The wives of three WPIX announcers,
John Tillman, Joe Bolton and Jack Mc-
Carthy, are expecting heirs within 15 days
of each other next spring, and all three
have made reservations at Doctors Hospital,
Special Holiday Show
Sold By NBC And CBS
(Continued from Page 1)
TV cutlets that can clear the time,
both live and by recording. Program
will combine the sponsor's two AM
shows featuring the Symphonette,
conducted by Mishel Piastro, and
the Choraliers, conducted by Eugene
Lowell. Program will be aired 5-6
p.m., EST, Nov. 24. Agency is Victor
A. Bennett Co.
Elgin-American, which last year
sponsored a two-hour variety show
on ABC-TV, is buying the entire
NBC interconnected web as well as
an unspecified number of non-inter-
connected outlets. Headlining the
show, which will be produced by
Max Liebman, will be Milton Berle,
George Jessel and the Ritz Brothers,
the latter making their initial video
appearance. Program will be aired
Thanksgiving night, 8:30-10 p.m. and
will originate at the International
Theater. Agency is Weiss & Geller.
WNAC-TV Sells Film Seg
Boston — Allen Furniture Co. has
signed with WNAC-TV for sponsor-
ship, through Oct., 1950, of a weekly
quarter-hour film series, "Curiosities
In The News," produced by Walter
Fudder. Silton Brothers is the agen-
cy.
WAAM Names Carter
Baltimore — Kenneth L. Carter,
formerly with W MAR-TV, has been
named local sales manager of
WAAM, it was announced yesterday
Tele Private Activity,
Not Federal, Says Coy
Washington Bureau of RADIO DAILY
Washington — FCC Chairman
Wayne Coy has notified several
Virginia residents, through Con-
gressman Burr P. Harrison, that it
is up to private enterprise to pro-
vide them with television service.
Although the FCC is sympathetic
to their concern that it might not
be made available in small towns,
Coy rejected the idea that the Gov-
ernment could provide program-
ming.
On the other hand, Coy pointed
to the possibility that duplicate sta-
tions might be constructed to bring
the program schedules of big city
stations to small towns.
Want Wide Distribution
Harrison announced last night
that Coy said in response to queries
that the Commission is anxious that
TV service be as widely available
as possible, and that as many chan-
nels as can be will be made avail-
able.
Will Discuss Television
Hartford, Conn. — Television will
be the topic of a talk to be given by
chief announcer Russell Naughton of
WDRC, November 16th at the Wind-
sor Locks, Rotary Club. WDRC has
a television application pending be-
fore the FCC.
by Armand Grant, recently promo-
ted to director of sales. Grant is in
charge of all station sales.
Wilson Quits As ABC Veepee
As Web Slashes All Budgets
J. Donald Wilson, has resigned as
vice-president and national director
of network programs of ABC, it was
learned yesterday.
His resignation coincides with a
curtailment of the web's TV sustain-
ing program schedule and a substan-
tial budget cut involving virtually
every department.
Wilson has been a vice-president
of the web since January of this
year, when he was transferred to
New York from Hollywood where
he was program manager.
The across-the-board budget re-
duction, the second this year, means
reductions in service and/or person-
al in varying amounts for all depart-
ments. Heaviest cuts are expected in
TV production and engineering per-
sonnel as the result of the dropping
of eight hours of sustaining shows a
week, two - and - a - half hours of
which were film. Programs axed in-
clude Bowling Headliners, Actors
Studio, A Couple Of Joes, Sleepy
Joe and I Believe.
ABC officials prefer to call the
cutback a readjustment and realign-
ment of an unwieldy and unprofit-
able program schedule. Web is going
all out to promote the new Paul
Whiteman show for Goodyear that
bows Sunday nite and should other
new commercials be landed it would
undoubtedly program sustainers
around them to build block pro-
gramming continuity.
CBC Chief Scores
B'dcasters For
TV Outlook
Victoria, B. C. — Television in Can-
ada is "wide open" for private
broadcasters to step in, but so far,
no one has shown much interest,
A. D. Dunton, chairman of the board
of governors of the CBC, said here.
He added "there has been a marked
lack of interest on the part of pri-
vate operators in establishing tele-
vision transmitting stations in Can-
ada."
He attributed this in part, to lack
of understanding of the extent to
which CBC has developed its TV
policy. Application for a $4,500,000
loan to CBC is now before Parlia-
ment, he said. If the loan is ap-
proved, CBC will set up video pro-
duction centers and transmitters in
Toronto and Montreal, to supply
programs directly to surrounding
areas. In addition, programs will be
recorded for use by any other exist-
ing stations in Canada.
Only on 'Private' Application
But, he said, so far only one pri-
vate operator has applied for per-
mission to build a TV transmitter.
He is Bill Rea, of C.K.N.W., at New
Westminister, B. C, who "will be on
the air with television in a year
to a year and a half," Dunton said.
"Of course, television is a tremend-
ously expensive proposition, but
we're authorized to subsidize pri-
vate stations by supplying them
with shows."
Earlier, Dunton had said that TV
in Canada cannot be placed exclu-
sively in the hands of private com-
mercial interests, since such a move
would result in Canada being
swamped with U. S. programs to
the exclusion of home production.
"The tendency," he said, "would
be for Canadian television to be-
come a series of northward off-
shoots of U. S. TV instead of its
forming east-west links across Can-
ada."
"Cost" a Big Factor
This, he continued, was nothing
more than the "result of commer-
cial arithmetic." Canadian programs
would cost more for production than
those from the States. Therefore,
an unregulated industry would tend
to use only the cheaper U. S. pro-
ductions.
Pointing out that TV in the U. S.
is operating at heavy losses, he said
two obstacles confront the estab-
lishment of video in Canada— the
higher cost per capita because of
this country's relatively small pop-
ulation, and the distance factor.
RADIO DAILY:
Tuesday, November 1, 1949
AGENCIES
WILLARD S. FRENCH, president
of Brook, Smith, French & Dor-
rance, Inc., New York and Detroit,
announces the appointment of the
agency as advertising counsel for
York Corp., York, Pa., manufactur-
ers of refrigeration and air condi-
tioning equipment. The appoint-
ment becomes effective November
15th.
SIMONS - MICHELSON COM-
PANY, of Detroit, announces the ad-
dition of Helen Anderson, formerly
of WJBK-TV, to its radio and tele-
vision staff.
THE ACE ART COMPANY of
Reading, Mass., makers of NuAce
mounting corners, have named
James Thomas Chirurg Company,
Boston and New York, as advertis-
ing agency and merchandising coun-
sel effective January 1, 1950. The
Chirurg Boston office will be in
charge.
ARTHUR PINE ASSOCIATES
have been appointed to handle all
publicity-public relations for Gift-
Pax, New York, the hospital mer-
chandising and sampling service of
baby products to mothers.
MARLBORO SHIRT COMPANY
of Baltimore, Maryland, manufac-
turers of dress shirts, sport shirts
and outerwear, have appointed Kas-
tor, Farrell, Chesley & Clifford, Inc..
as their advertising agents.
EXCELSIOR QUICK FROZEN
MEAT PRODUCTS, New York City,
have appointed Tracy, Kent & Co.,
Inc., to handle an extensive adver-
tising campaign in newspapers and
television for their new product,
Quick Frozen Buttered Beef Steaks.
AFFILIATED RETAILERS, INC.,
cooperatively owned by 59 depart-
ment stores, including the R. H.
Macy, May Company, and City
Stores Groups, has appointed Ray-
mond Spector Company, Inc., as its
advertising and merchandising
counsel in connection with the pro-
motion of its store-owned "AR"
brands.
CBM Getting Power Boost
Montreal — Work has been started
at the CBM transmitter, in Marie-
ville, Quebec, on the St. Lawrence
South Bend Shore, about 30 miles
southeast of Montreal, to boost the
station's power from 5 to 50 kilo-
watts. It is expected that conversion
will be completed by next July.
ATTENTION: AGENCIES
Top Flight Radio Producer-director with
12 years' experience seeks staff affilia-
tion with agency radio department. All
details on request to:
RADIO DAILY, Box #282
1501 Broadway New York City
COflST-TO-COflST
News Series Sched.
Amsterdam, N. Y. — WCSS presents
as a new series, "Bill Scott — Forest
Ranger," produced by the U. S. De-
partment of Agriculture Forest Ser-
vice. This show is designed for the
younger set and stresses forest con-
servation.
WCOP Man Turns Author
Boston, Mass. — Tom Lesure, of the
WCOP news department, has an
article he had written about his
Caribbean honeymoon used in the
October 15th issue of the "Saturday
Review of Literature." The article,
titled "Caribbean Notebook," ap-
peared in William Rose Benet's
column "The Phoenix Nest."
Kampe Resigns
St. Louis, Mo. — Mel Kampe, pro-
motion manager of WIL, resigned
from the station effective November
20, 1949. Kampe has been associated
with WIL for the past 11 years in
programming, writing, publicity and
promotion. He will sail from San
Francisco aboard the SS Lurline
November 30, for an indefinite stay
in the Hawaiian Islands.
Eaton Rejoins WCCO
Minneapolis, Minn. — Gordon
Eaton will join the announcing staff
of WCCO, effective November 1. He
will come to the Twin Cities station
from WGST, Atlanta, Ga. Eaton pre-
viously was associated with WCCO
before he worked at his Atlanta
post.
Latest Addition On WSB
Atlanta, Ga. — Newest program on
the WSB schedule is "Moonlight
Moods" aired each Monday, Wednes-
day and Friday at 11:15 p.m. The
program includes poetry read by Lee
Jordan, and an organ musical back-
ground furnished by Bob Van Camp,
station musician.
WEVD
117-119 W. 46 St.
HFNRV 0RFFNFIFI 0 , Uj piroHnr U V 14
WINS Sales Contest
Rochester, N. Y. — Abe Doris, of
Katz sales force yesterday was de-
clared winner of the WARC-Katz
agency contest. Sam Townsend,
owner and operator of the Roches-
ter station, staged the sales test over
the period of August and September.
Abe's closest competitors were Mike
Flynn and Martin Beck.
Giyens Supervising Tour
Schenectady, N. Y. — Gill Givens,
WGY's supervisor of farm programs,
has been named director of the
American Farmers tour of Europe
under the sponsorship of the Nation-
al Farmers Union and TWA Airlines.
The tour is sanctioned by the U. S.
Department of Agriculture, and is
planned for Northeastern farmers
who want to study French agricul-
tural methods under the auspices of
the French Department of Agricul-
ture.
"Menjous" Bought By WSIX
New York — The Frederic W. Ziv
Co. announces the purchase of their
"Meet The Menjous" program by
radio station WSIX, Nashville, Tenn.
The show, starring actor Adolphe
Menjou and his actress wife, Verree
Teasdale, will be broadcast five
times weekly over WSIX.
SOUTHWEST
GENE DENNIS, general manager
of KWHN, Fort Smith, Arkan-
sas, has announced a further expan-
sion in his local programming by
the addition of the MGM transcrip-
tion package which includes Lionel
Barrymore at Home, Paula Stone,
Hollywood USA, MGM Theater,
Good News from Hollywood, Judge
Hardy's Family, Maisie, and Doctor
Kildare. All MGM programs are
scheduled in the night periods to
contrast with heavy daytime sched-
ule of hillbilly and western music.
Over 40 performers are on the
KWHN roster of talent, probably
more live hillbilly and western tal-
ent than on any other station. Star
units include Delmore Brothers and
Lonnie Glosson, whose 'original
"Why Don't You Haul Off and Love
Me" and "Blues Stay Away From
Me" recording has now passed the
million mark in sales and placed
1st and 8th respectively on the Hill-
billy Hit Parade. Also starred on
KWHN are the Hartford Quartette,
Ozark Rangers and Harmony Belles.
Pat Breene, femme disc jockey of
KTUL, Tulsa, Oklahoma, put more
than 150 male members of the dee-
jay fraternity in the shade when she
spun off with the honors in the
regional contest conducted by Capi-
tol Records. Pat was proclaimed
winner by Lloyd O. Cook, branch
manager for Capitol in Oklahoma.
iXECUTIVEf
tlUB ©IP NIEW JQMK
Luncheon-Meeting, Thursday, Nov. 3
Hotel Roosevelt
GUEST SPEAKER— General William H. Harri-
son, I.T.&T. President, speaking on
"International Communications."
SPECIAL FEATURE — Presentation of Red Cross
Certificates of Appreciation to Red
Barber, CBS Sports Director, and
Yankees sportscaster Mel Allen.
ADMISSION — Members, $3, Non-Members,
$3.75.
For last minute reservations call Claude Barrere,
Mu 6-0238
I
IODAKY
The National Daily Newspaper of Commercial Radio and Television
VOL. 49. NO. 22
NEW YORK. WEDNESDAY. NOVEMBER 2, 1949
TEN CENTS
EXPLOSION SUSPENDS FCC'S HEARINGS
Army-Navy Football
On MBS And NBC-TV
The Army-Navy Football Game,
Nov. 26, 1:15 p.m., EST, (15 minutes
before the kickoff) will be carried
exclusively on radio by MBS and on
television by the NBC-TV network,
under the sponsorship of Gillette
Safety Razor Co., it was announced
yesterday by Joseph P. Spang, Jr.,
president of Gillette.
Over 400 MBS stations are sched-
uled to carry the traditional classic.
It also will be shortwaved by AFRS.
sans commercial. The announcers
will be named later this week.
Foote, Cone & Belding
Expanding Below Border
Foote, Cone & Belding Interna-
tional Corp., New York, has announ-
ced the completion of working ar-
rangements with seven Latin Amer-
ican advertising agencies, on an ex-
clusive basis.
The deal was handled by Luis G.
Dillon, executive v-p in charge of
the firm's Latin American opera-
tions, who returned to New York
this week from a three months' stay
in Latin America. FCBI had previ-
ously announced the appointment of
(Continued on Page 3)
"Dr. I. Q." Moves To ABC
As Sustaining Feature
"Dr. I. Q." formerly heard on
NBC under sponsorship of Mars
Candy Company, will become an
ABC web feature on Wednesday,
November 9, and will be heard at 8
p.m., EST. Lew Valentine will con-
tinue as emcee and the audience
participation show will be offered
for commercial sponsorship.
Sound Effects
A recording session of "Martin
Kane, Private Eye" in the WOR
studios the other day was inter-
rupted by a strange rustling, as
of mice in a haystack. The direc-
tor called a halt, and asked who
was 'mousing up' his show. Dead
silence. Finally a hard-bitten ac-
tor stepped forward and con-
fessed: he was wearing taffeta
shorts.
Family Interest
Boston — When Rudolph O. Mar-
coux. sales promotion manager
of WCSH, Portland, Maine, regis-
tered for the 1st District NAB
meeting, he also registered for
Mrs. Marcoux. Together they at-
tended all sessions of the two-
day meeting and took special
interest in all the sales promotion
clinic discussions. They were the
only "Mr. and Mrs." team at the
sessions.
Miller Prophesies
Regarding Color TV
Boston — Justin Miller, president of
NAB, told a press conference during
the 1st District NAB meeting yes-
terday that "another ten years
would be needed before perfect
color television could be expected."
Judge Miller believes that the
government will have to release
some of the ultra high frequency
channels controlled by government
agencies, for private use before
(Continued on Page 8)
Philco Sales Rallying
As Production Mounts
Sales and net income of the Philco
Corp. for the third quarter of 1949
fell off sharply from last year's
totals, due principally to "a two-
week shutdown in midsummer for
factory vacations in the television
and radio division, and heavy start-
ing costs involved in getting produc-
tion under way on the new 1950
line," it was announced yesterday
(Continued on Page 3)
Blast And Fire In Post Office Building
Destroys Commission's Files;
Delays Hearing Plans
Says FCC Can't Rule
On 'Transit' Legality
Washington Bureau of RADIO DAILY
Washington — FCC observers were
on hand yesterday for the fourth
day of the local hearing on street-
car radio, but Assistant Attorney
General Harry Plotkin said the
Commission could not attempt to
comment on the legal questions in-
volved. The matter has never actu-
(Continued on Page 6)
WTOP's Tape Recorder
At Wash. Airplane Crash
Washington Bureau of RADIO DAILY
Washington— WTOP, CBS' outlet
in the nation's capital, claimed a
tape recorder first yesterday in the
coverage of the collision of a P-38
with an Eastern Airlines DC-4 at
National Airport yesterday with the
loss of 54 lives.
Stephen Laird. CBS commentator,
(Continued on Page 6)
IT&T Prexy To Address
New York REC Thursday
Gen. William H. Harrison, presi-
dent of IT&T, will be the guest
speaker at this week's luncheon
meeting of the Radio Executives
(Continued on Page 2)
Radio Progress Highlighted
As Nat. Radio TV Week Opens
Radio's remarkable progress dur-
ing the last 29 years — "the most
phenomenal growth ever recorded
in a single industry" — was reviewed
this week by the NAB in a report
coinciding with the opening of Na-
tional Radio -end Television Week,
Oct. 30-Nov. 5.
Gordon Gray, of WIP, Philadel-
phia, and W. B. McGill, of the West-
inghouse Radio Stations, Inc., have
been named co-chairmen of a joint
committee to arrange the celebra-
tion of radio's 29th birthday. The
event is co-sponsored by the NAB
and the Radio Manufacturers Assn.
Dealer participation will center on
joint sponsorship of full-page ad-
vertisements in more than 500 cities
and towns, tied in with local dis-
plays of radios and TV sets. RMA
thus far has filed orders from 574
daily and weekly newspapers for
(Continued on Page 6)
Washington Bureau of RADIO DAILY
Washington — Indefinite
postponement of all hearings
scheduled for Washington was
ordered yesterday as FCC
members and employes pre-
pared to try to find out just
what documents and files have
been completely lost and what
may be recovered. In addition,
a large part of the commis-
(Continued on Page 8)
BBC's American Staff
Cut In Economy Move
Staff of the North American office
of the British Broadcasting Com-
pany in New York has been reduced
from 29 to 14 members because of
the recent devaluation of the pound,
it was announced yesterday by
Norman Luker. North American
BBC director, who recently return-
ed from a BBC conference in
London.
Among the executives who will
(Continued on Page 2)
NARND Agenda Set
For Two-Day Confab
More than 200 newsmen are ex-
pected to attend the annual conven-
tion of the National Association of
Radio News Directors at the Com-
modore Hotel, Nov. 11-13.
Allen Martin of WPIX, New York;
(Continued on Page 2)
Presentation
Francis Cardinal Spellman was
the recipient yesterday of a
floral presentation from 13 year-
old Betty Clark, ABC's blind sing-
ing star, in commemoration of
National Flower Week. Betty, who
was chosen as national "Flower
Girl" by the Society of American
Florists, is presenting many simi-
lar floral gifts to hospitals in the
Cardinal's name.
2
RADIO DAILY
Wednesday. November 2, 1949
* COmiNG AND GOING *
Vol. 49, No. 22 Wed., Nov. 2, 1949 10 Cts.
JOHN W. ALICOATE : : Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays. Sundays
and Holidays at 1501 Bro;.<iway, New York.
(18), N. Y., by Radio Daily Corp., J \V
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch. Vice-President; Chester B.
Bahn, Vice-President; Charles A. Alicotte,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00
Address all communications to Radio Daily.
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336. 7-6337. 7-6338.
Cable address: Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older. Chief 6417 Oahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
3G0 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Girard. Manager
Tower Petroleum Bldg.,
Dallas. Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
"nder the act of March 3, 1879.
FINANCIAL
— (November 1) "
NEW YORK STOCK EXCHANGE
Net
High
Low
Close
Chg.
ABC
7%
75/8
77/b
+
Admiral Corp
27 V2
27V4
271/4
+
Va
Am. Tel. & Tel. . . .
144V4
144V2
I4434
+
V*
CBS A
24
233,4
24
CBS B
24
2334
24
Philco ....
285/8
2734
2834
+
n/4
1
Philco pfd
81 V2
81 V2
81 Vj
+
RCA Common . . . .
123'8
12",
12V4
+
Vb
RCA 1st pfd
713/,
71'/,
713,
+
%
Stewart-Warner .
125/s
125/,
125/,
+
Vb
W^st'nghouse . . . .
29
2 8 %
28 3/4
+
Vb
West'nghouse pfd.
iom/2
993/4
100>/j
+
Vi
Zenith Radio
2734
2734
2734
Va
NEW YORK
CIHB
EXCHANGE
Nat. Union Rad;o
27/8
23/4
23/4
OVER THE COUNTER
Bid A-ked
DuMont Lab 14 15
Stromberg-Carlson 1 3% 15
Radio Week In Ohio
Portsmouth. O. — Leal activities in
connection w'th the obs^rvan^e of
National Radio Week in~lude a spe-
cial program bv the Portsmouth
Amateur Rad'o Club on Saturdav
night, and a spee-h bv Hugh M. P.
Higgins before the K'wan's Club.
Higgins is vice-pr*=s'dont and gen-
eral manarr of WMOA. Marietta.
O., and was formerly assistant direc-
tor of broadcast advertising for the
NAB.
GORDON GRAY, vice-president of WIP,
Philadelphia, yesterday was in New York on
station business.
WAYNE STEFFNER, sales manager of KNX-
Columbia Pacific Network, is on a business
trip to San Francisco.
PETER DONALD has returned from a series
of charity appearances in Connecticut and has
resumed his daytime comedy series, "Talk Your
Way Out of It," also his weekly comedy ap-
pearances on "Can You Top This" broadcast
over WOR.
TED ABER, of Mohawk Carpet Co., sponsors
of the Roberta Quinlan "Showroom" series on
TV, is in Amsterdam, N. Y., planning the
convention at which Roberta will sing.
WILLIE SHORE, comedy dancer, is due from
Buffalo for his guest shot this Saturday night
on the television program, "Cavalcade of
Stars."
WILLIAM BRENNAN, manager of network
sales in Hollywood for CBS, is spending a two-
week vacation in San Francisco.
HAL HUDSON, manager of the CBS net-
work television department in Hollvwood, has
arrived in Gotham on business. He'll be here
for ten days.
NARND Agenda Set
For Two-Day Confab
(Continued from Pase 1)
John Madigan of ABC; Phil Newsom
of the United Press Radio; John
Cooper of INS, and Ad Schneider of
NBC will participate in a special dis-
cussion panel on TV news problems.
All radio and TV newsmen, mem-
bers and non-members, will be wel-
comed at the various panels.
A special pre-convention tour of
the United Nations has been sched-
uled for Nov. 10 at the invitation of
UN officials headed by Benjamin
Cohen, assistant secretary general of
public information. The convention,
itself, will be highlighted by talks
by Gen. Omar Bradley, chairman of
the Joint Chiefs of Staff, and CBS
newscaster Edward R. Murrow.
Discussion sessions will be de-
voted to profitability of news room
operations, and coverage of disasters.
In addition there will be a demon-
stration session on TV news and a
debate between ABC news broad-
caster Elmer Davis and New York
advertising executive Charles Hull
Wolfe, on the future of AM news in
a period of TV ascendancy. Business
sessions will feature the election of
officers for 1950 and the possible
adoption of a new and stiffer code
of standards for news operations.
"Voice" To Shortwave
Alex Dreier Newscasts
The Voice of America broadcast to
European countries by the State De-
oartment, will carry portions of
scripts prepared by Alex Dreier,
NBC news-aster, for his daily pro-
gram originating from Chicago, and
heard at 8:00 a.m., EST.
Dreier recently returned from a
five-week tour of nine European
ountries, and incorporated his on-
the-soot observations into his daily
commentary. His material currently
is being translated into several lan-
guages for use on Voice of America.
CHET HUNTLEY, news analyst for KNX and
the Columbia Pacific Network, left Monday
for a six-week tour of Europe. BILL COS-
TELLO, chief of the CBS Far Eastern news
bureau, who recently arrived in the U. S., is
now on the West Coast to substitute while
Huntley is abroad.
ARTHUR CHURCH, general manager of
KMBC, Kansas City, Mo., a visitor this week
at the headquarters of CBS, with which the
station is affiliated.
G. RICHARD SWIFT, general manager of
WCBS; DON MILLER, sales manager of the
station, and DON BALL, program director, off
for Asbury Park, N. J., to attend the meeting
of District 2, NAB.
WILLIAM ADLER, radio-TV violinist, is in
town for some personal appearances and to
fill an engagement at La Vouvray.
JOHNNY O'CONNELL, account executive for
Associated Program Service, will attend the
NAB regional meeting in Asbury Park tomor-
row, Thursday and Friday.
EDWIN PIERCE, president of the dancing
schools bearing his name and who has ap-
peared from time to time on television pro-
grams, has returned from a business trip to
Washington, D. C.
BBC's American Staff
Cut In Economy Move
(Continued from Page 1)
leave the BBC office next Monday
is Alice Stamatis, publicity director
who has been with the operation
six years. Others include Heleyne
Pauling, in charge of traffic and
Harold Burns, head of administra-
tion.
Henry Stracker, assistant to Sam
Slade, North American program di-
rector, has been recalled to BBC
headquarters in London. No curtail-
ment of program service to stations
in the United States is contemplated
at this time, it was said.
IT&T Prexy To Address
New York REC Thursday
(Continued from Page 1)
Club of New York, to be held on
Thursday at 12:30, at the Hotel
Roosevelt. His topic will be "Inter-
national Communications."
Other special guests will include
Frank White, president of Mutual;
James Seward, CBS vice-president
in charge of operations; Oswald
Buchanan, IT&T treasurer, and J. M.
Mathes, president of J. M. Mathes,
Inc.
Celebrated Anniversary
Hartford — WCCC, Connecticut's
Good Neighbor station, owned by
William and Max Savitt, celebrated
its 2nd Anniversary on October 26th
by holding open house in their stu-
dios at the Hotel Bond. Air time
from 3:00-5:00 was devoted entirely
to personal interviews with spon-
sors, public officials, officers and
members of the staff of the station
led. by Syd Byrnes, program direc-
tor. Douglas J. Bennet, executive
secretary to Gov. Bowles led the
air kick-off followed by Hartford's
Mayor, Cyril Coleman. Both Hart-
ford Newspapers were represented
by top officials.
Great
Protector
This little 2-pound Chihuahua
feels safe on the paw of his
150-pound pal, the Great Dane.
The big dog makes a great
protector.
W-I-T-H is a great protector,
too, for advertisers in the tough,
competitive market of Baltimore.
W-I-T-H protects your profits
from advertising by providing
real low-cost results.
It's easy to see why. W-I-T-H
delivers more loyal home listen-
ers-per-dollar than any other
station in town. And in addition
to this biggest home audience, a
recent survey made under the
supervision of the Johns Hopkins
University showed that of all
radios playing in barber shops,
49.3% were tuned to W-l-T-H!
That means that a little money
does big things on W-I-T-H.
Call in your Headley-Reed man
today and get the whole
W-I-T-H story.
Baltimore 3, Maryland
TOM TINSLIY. President
Represented by Headley-Reed
Wednesday, November 2, 1949
RADIO DAILY
^ AGENCY NEWSCAST ^
1
KEN R. DYKE, vice-president in
charge of publicity and public
relations for Young and Rubicam,
' Inc., has announced that Peter Mc-
Govern, New York publicist and
former newspaperman, will join the
( agency's radio-TV publicity depart-
ment on November 1st.
JAMES J. DELANEY has been
appointed advertising manager of
the Sinclair Refining Company. He
formerly was a vice-president of
Morey, Humm & Johnstone, Inc.,
and prior to that was an account
executive with McCann-Erickson,
Inc.
WIREWAY CORPORATION OF
AMERICA, manufacturers of Wire-
way magnetic wire recorders, and
the Wireway "Secretary" dictation
recorders, have appointed Chas.
Dallas Reach Co., Inc., New York
and Newark, N. J.
SPENCER HARE has been named
to handle publicity, promotion and
public relations for Peter Puppet
' Playthings, Inc., of Long Island City,
creaters and manufacturers of hand
puppets and marionettes.
' Foote, Cone & Belding
Expanding Below Border
(Continued from Page 1)
other associates in Mexico, Cuba and
Brazil, and some of the smaller
i Latin American countries.
The newly-added associates are:
Pueyrredon Propaganda of Argen-
tina; Puerredon, Rey Kelley, Beh-
- rens & CIA., S.R.L., of Uruguay;
Publicitas of Chile; Publicidad Cau-
sa of Peru; Propaganda Epoca Lim-
itada of Colombia; C. A. Publicidad
Laif of Venezuela, and Publicidad
Astra of Puerto Rico.
AFRS Officer Transferred
Major Klyde E. Kraft, officer in
charge of the New York office of
the Armed Forces Radio Service,
has been transferred to a new as-
signment with the Army Medical
Dept., Stuttgart, Germany. Kraft,
( who has been with the AFRS since
the Spring of 1947, is scheduled to
sail for Europe next week.
Major Ernest M. Magee, formerly
t with the U. S. Air Forces in Europe
as a public relations officer, has re-
placed Kraft as officer in charge of
AFRS in New York.
William Artzt
Funeral services were held Mon-
i day for William Artzt, musical di-
rector for the CBS radio series, "The
Goldbergs," at Park West Memorial
Chapel, New York.
Mr. Artzt died Saturday, Oct. 29,
in his apartment at the Oliver Crom-
well Hotel after a heart attack. He
was 53.
The musical director also was as-
sociated for nine years with the
"Blondie" radio series.
RUTHRAUFF & RYAN, INC., has
been named by United Florist
Trades, Inc., for a campaign in the
New York area featuring "take-
home specials" in bouquets and cor-
sages. United Florist members in-
clude flower growers, retailers, and
wholesalers.
HASKELL BLOOMBERG, for 15
years exclusive local sales represen-
tative for the Merrimac Broadcast-
ing Company, owners and operators
of radio stations WLLH, Lowell;
WLLH, Lawrence; and WLLH-FM,
Andover, has, in addition, been
named exclusive national sales rep-
resentative for these stations.
BERMINGHAM, CASTLEMAN &
PIERCE, INC. has been appointed
by the Monarch Wine Co., Inc.,
Brooklyn.
ERWIN, WASEY & CO., has been
named by the Le Blanc Corp., La-
fayette, La., manufacturers of Hada-
col.
JOHN D. FITZGERALD, formerly
with CBS-TV, has joined the execu-
tive staff of Alley & Richards, Inc.
Philco Sales Rallying
As Production Mounts
(Continued from Page 1)
by William Balderston, Philco's
president.
Third quarter sales totaled $46,-
776,000 this year, and net income
amounted to $508,000, as against
third quarter sales of $69,539,000 and
earnings of $2,416,000 in 1948. In
September of this year, however,
production of Philco's new televi-
sion models increased rapidly, and
earnings for that month were $802,-
000, Balderston said. "The marked
improvement in earnings which set
in in September is continuing in
October," he added.
WLIB Airs 21/2-Hour
Hospital Benefit Show
WLIB, New York, aired a 2V2-hour
benefit program in behalf of the
United Hospital Fund, Oct. 30, 7-9: 30
a.m., featuring speeches, music and
variety entertainment.
Hal Jackson, a disc jockey on
WINX, Washington; WOOK, Wash-
ington; WEAM, Arlington, Va.; and
WSID, Baltimore, served as emcee
on the program. Other participants
included Dr. Cecil Marquez, presi-
dent of the Mt. Morris Park Hospi-
tal; Dr. George Cannon, national
secretary of the Physicians Forum;
"Doc" Wheeler, mc of the Apollo
Theater Amateur Hour; and the
Syncopators, a singing group.
Wedding Bells
Robert Wood, sales service man-
ager for KNX-CBS, Los Angeles,
was married Oct. 29 to Nan Harwell
at All Souls Episcopal Church.
Disciple of Free Enterprise
Caught in the Act
He sings the praises of the "Free Enterprise that the
Founding Fathers farsightedly bequeathed us" — and
practices what he preaches. Whether he's getting down
to cold snacks in a midnight raid on the refrigerator, or
unfreezing a hot news story in Washington, his prodigious
appetite for facts is working full time.
Said Herbert Hoover: "In these days when our precious
liberties are being menaced by the machinations of
treacherous and faithless men who masquerade as 'liberals'
and 'champions of the people,' his (Lewis') lucid, fearless,
and exhaustive examinations of the vital issues of our
time are of profound importance to all good Americans."
His lively 5-nights-a-week broadcast — the Fulton Lewis, Jr.
program — is currently sponsored on more than 300 sta-
tions. It offers local advertisers the prestige of a network
feature, at local time cost with pro-rated talent cost.
Since there are more than 500 MBS stations, there maj
be an opening in your city. If you want a ready-made
audience for a client (or yourself), investigate now.
Check your local Mutual outlet — or the Co-opei al i\ e
Program Department, Mutual Broadcasting System.
1440 Broadway, NYC 18 (or Tribune Tower, Chicago 11).
Wednesday, November 2. 1949
RADIO DAILY
SOUTHWEST
KFJZ, Fort Worth, and the Texas
State Network joined to present
the week's outstanding public serv-
ice schedule in Texas. Programs,
carried on full TSN net, were: live
remote from "Wheel Chair Chapel"
on grounds of Warm Springs Foun-
dation, Gonzales, Texas, featuring
Lions Club Ochestra from Midland;
halfnhour United Nations broadcast
prepared by Radio House, Univer-
sity of Texas, and Goliad State Park
program, with Gov. Allan Shivers
and Brig. Ainsworth, from this
shrine of Texas history. United Na-
tions and Goliad programs were
tape recorded.
KTFS, Texarkana, has renewed
and extended its contract for use
of the World Library, according to
Dave Segal, owner of the Texarkana
Mutual affiliate and WGVM, Green-
ville, Mississippi.
The WFAA, Dallas, "Early Birds,"
the oldest live talent breakfast va-
riety show in radio, as far as this
department knows, hung up a new
record in contest mail pull with a
total response of over 30,500 entries
in only three weeks. Contest in-
volved naming a pig that was a
recent gift to the "Early Birds"
comic character, "Little Willie"
from Texas Swine Breeders Associ-
ation.
First prize will be a new Chev-
rolet sedan with 175 other merchan-
dise prizes going to aspiring pig
namers.
Bill Ring, featured in "Bill Ring
Time" programs for Taystee Bread,
was guest on "Hoffman's Hayloft"
popular television program from
the studios ofN WBAP-TV, Fort
Worth. Ring's regular AM stint is
heard on WRAP regularly and he
made a flying trip from Houston,
where his program originates in the
studios of KXYZ, to make the guest
shot on WBAP-TV.
What was the most unusual mer-
chandising display seen in these
parts for many a moon, has just been
dismantled by WFAA, Dallas, where
it was on display at the Texas State
Fair. Exhibit followed the new
ultra-arty art form of "mobile sculp-
ture" in which multiple shapes,
planes and figures are suspended in
motion. The WFAA "mobile" dis-
played a total of 130 products ad-
vertised on the Dallas NBC-ABC
outlet, each product in motion but
never touching its neighbor. Com-
plicated machinery weighing 150
lbs and containing 487 moving parts
—all suspended from a single point,
was designed and executed by Ray
Huffer of the WFAA promotion de-
partment.
ATTENTION: AGENCIES
Top Flight Radio Producer-director with
12 years' experience seeks staff affilia-
tion with agency radio department. All
details on request to:
RADIO DAILY, Box #282
1501 Broadway New York City
Mainly About Manhattan. . . .'
• • • Metropolitan station in a Sunday Times classified ad
ottered to "risk time, talent and facilities" and "for one year guarantee
daily publicity to product or service that has merit." Station's call letters
were omitted from the ad, with blind box number inserted. . . . With
all the furor over color TV. postcards Alan Sands, one shade the nets
would like to see go is red — right off their books. . . . Les Mitchel.
producer-host of new CBS series, "Skippy H'wood Theater," off for
London to record six programs for the series starring top British actors,
including John Mills, Clive Brook, Margaret Lockwood and lean Simmons.
. . . Walt Framer, who started in this biz some 21 years ago as a
quizmaster and sidewalk interviewer and has since gone on to producing
and packaging his own shows, returns to his first love as emcee of a
TV quizzer. "Flashbacks." . . . Jim Boles believes in supplying his own
competition. At 9 p.m. tonight he'U be playing a killer on Kraft Television
Theater. Opposite him at the same hour will be his bride, Athena Lorde,
also playing a killer on DuMont's "Plainclothes Man." . . . Boris Karloff
being set for a B'way musical — and Bill Bertolotti wonders if it'll be
titled "Call Me Monster."
ft it ft it
• • • Harry Hershfield, the most beloved guy in show biz
so far as we're concerned, knows a joke when he comes across
one — especially if he originated it himself. Which is by way of
saying that that wonderful crack attributed to Groucho Marx
(about his resigning from the Friars Club because he wouldn't
belong to any club that would accept him as a member) ap-
peared in Harry's "Abe Kabibble" strip 28 years ago.
ft ft it it
• • • Zendon C. (less) Barnes, former veepee and sales manager
at Mutual, will be associated with Calkins & Holden ad agency as of
Jan. 1st. He joins the agency as a full partner along with J. Sherwood
Smith, Rene Clarke and R. P. Clayberger. Prior to his service at Mutual,
he was veepee of Gen'l Outdoor Advertising Co., and during his seven
years at the network sales rose in an all-time peak. . . . Success of
Mutual's Sunday afternoon operations can be largely attributed to him.
Calkins & Holden, who number among their clients such firms as Gulf
Oil, Oakite Products, etc., haven't centered their activities too widely
on radio in the past, but it's fairly certain that with the acquisition of
Jess Barnes, the radio and television dep't will be swiftly expanded.
it it it it
• • • NBC simulcast series of Ted Granik's "American
Forum of the Air" got off to a lively start with Sunday's preem.
The debate between Sec'y of Labor Maurice J. Tobin and U. S.
Chamber of Commerce prexy Herman W. Steinkraus on the steel
strike broke the front pages all over the country as well as radio
newscasts the following day.
it it it ft
• • • THAWTS WHILE THINKING: One of the greatest little
shows on big time radio is Maggy Fisher's delightful "Piano Playhouse"
sessions. It's celebrating its 6th ann'y on ABC this month with its co-op
line strongly on the up-curve. . . . Sid Shalit doing a terrific job of
radio coverage with Ben Gross vacationing for a month. . . . Frank
Gallop, Radio Row's best-dressed gent, no doubt eyeing Paul Douglas'
fabulous screen success with a jaundiced eye, took a flyer on "H'wood
Screen Test" the other night and emerged as a combination Herbert
Marshall and Otto Kruger. Hollywood — open up those golden gates.
Here comes the new Frankie.
ft ft ft ft
By HAL TATE
S KELLY OIL COMPANY is con-
sidering using spot announce-
ments in a limited number of mar-
kets. Account is handled by Henri,
Hurst & McDonald, Chicago.
American Bakers Institute is mul-
ling over the idea of starting a net-
work show. The idea would be to
promote the sale of bakery goods
nationally. Foote, Cone & Belding,
Chicago, handles the account.
Marty Hogan emceed a half-hour
show at the opening of Chicago's
newest theater — the Telenews at
Rush and Oak Streets. Program
went out over WCFL. Producing the
show were Bob Piatt, Frank McGiv-
eran and Lee Petrillo. Celebrities on
the show included movie star James
Dunn, here for the starring role in
"The Golden Gloves Story" which
is being made in Chicago by movie
producer Carl Kreuger. Latter was
also interviewed together with State
Senator Abe Marovitz, Federal
Judge Michael Igoe, Alderman
Dorsey Crowe, Realty king Arthur
Rubloff, Jim Thompson, prexy of
the Chicago Hornets pro football
team, and Telenews executives Her-
bert Sheftel, Alfred G. Burger and
Sylvan Goldfinger.
Chicagoans are mourning the
death of the former AFRA treasurer
Al Stracke, who passed away last
week in Seattle, Wash. His brother,
Win Stracke, is well-known in local
radio circles.
An original three-act play called
"The Peanut Whistle" and dealing
with life and experiences of the per-
sonnel of a 250-watt station will be
presented by the nationally known
little theater group, The Peoria
Players next Monday night (Nov.
7). Charles E. Barnhart of the
group's board of directors has in-
vited trade papers and New York
drama critics to view this satire of
a small-station operation.
Out of the five national winners
in the Army's contest to choose a
theme song for that branch of ser-
vice two were Chicagoans. They
were Thomas J. Filas, who won 2nd
prize with his song "It's the Army"
and Mrs. Iola Nancy Warren who
won 4th prize for her "Three Cheers
for the Army." Band leader Vaughn
Monroe copped top honors for his
"Men of the Army."
1906
I»48
FRENCH RESTAURANT
LUNCHEON from $2.00
DINNER from $3.00
COCKTAIL BAR
JamouAjkench Candied
15 East 52 nd St.
AIR CONDITIONED
J
This is how Chic Young, the cartoonist, makes a first rough sketch for the famous strip.
Then when each panel in a strip meets his approval, he makes a careful pencil rendering as above.
After this, the pencil rendering is carefully inked in, as you see here.
STEP BY STEP. . .
that's the way it's done successfully!
AS you can see, Chic Young, who draws the
il popular "Blondie" comic strip, goes through
many steps to arrive at a finished cartoon.
And, cartoonist Chic Young, together with
millions of other smart Americans, will tell you
that the step- by- step method is the easiest,
surest way of doing anything worth while.
Particularly, saving money.
One of the easiest and surest ways to set
aside any worth while amount of money is to
buy United States Savings Bonds the step-by-
step method —
So set aside a regular amount week after week,
month after month, year after year. Then in 10
short years you will have a mighty nice nest egg
tucked away.
Get started now. Get your Bonds through Pay-
roll Savings or at your bank or post office.
AUTOMATIC SAVING IS SURE SAVING-U. S. SAVINGS BONDS
V% THIS SPACt CONTMBUTID BY RADIO DAILY
RADIO DAILY:
Radio Progress Highlighted
As Nat. Radio TV Week Opens
(Continued
1,025 full-page advertising mats for
joint dealer sponsorship. Special sec-
tions are being used by a number of
newspapers.
Broadcasters are planning special
programs, spots and transcribed
talks to call public attention to na-
tional radio and television week and
the "Voice of Democracy" contest
for high school students.
Surveying radio's role in U. S. life
as the medium begins its 30th year,
the NAB notes that more than 39,-
000,000 families, or 94 per cent of all
U. S. families, listen regularly to
programs aired by the nation's 2,800-
odd stations. An estimated 34,000,000
additional radio sets are in use in
stores, institutions, hotels, and offi-
ces, plus 10,000,000 automobile ra-
dios.
Music Popular
As for programming, the NAB re-
ports that 41 per cent of all broad-
cast time is devoted to music and
variety programs; 16 per cent to
drama; 13 per cent to news, includ-
ing spot news, commentary, and fea-
tures; 6 per cent to educational
material; 4 per cent to talks and
forum discussions. The remaining
air time is devoted to farm pro-
grams, business and financial infor-
mation, household programs, and
miscellaneous material.
Set sales have kept pace with
broadcasting's growth, the NAB
points out, totaling more than 2,000,-
000 annually. The number of sets in
use has more than doubled in the
last decade— from 40,000,000 in 1939
from Page 1)
to an estimated 83,000,000 in 1949.
Television, judging by its begin-
nings, "is engaged in matching that
growth," the NAB says. "About
1,350,000 television sets have been
made in 1949. Over 2,500,000 have
been made since the end of the war,
and about 2,225,000 of these are in
use in homes."
All of the networks and many sta-
tions have scheduled special an-
nouncements and programs in sup-
port of Radio Week's observance. As
a special feature of the celebration,
this year as before, high school
students throughout the nation will
compete for four college scholar-
ships to be awarded for the best ra-
dio scripts on the subject, "I Speak
for Democracy," to be voiced by the
contestants. National finals will be
held during the week of Dec. 15. The
four national winners will be chosen
from among 48 state finalists by the
following judges: Associate Justice
Tom C. Clark, of the Supreme
Court; James Stewart, the film star;
J. Edgar Hoover, director of the
FBI; Douglas Southall Freeman, edi-
tor and historian; Edward R. Mur-
row, CBS news analyst; Andrew
Holt, president, National Education
Assn., and George V. Allen, newly-
appointed ambassador to Yugoslavia
and former assistant Secretary of
State for Public Affairs.
The winners will get their awards
at a luncheon in Washington on Feb.
22, and later will meet the President
and participate in a worldwide
Voice of America broadcast.
6
PROmOTION
KOMA Storm Warning
All grocers in the KOMA, Okla-
homa City, trade area have received
a promotion piece announcing a
"storm warning." Piece stated that,
like most storms, this one would
come from the air but would be a
storm of demand for Nash Coffee be-
cause of the 12 o'clock news on
KOMA sponsored across-the-board
by the Nash-Finch Company of
Oklahoma City. To garner even
greater audience, grocers were told
that KOMA would use billboards,
transit ads, newspaper space and
plug announcements on the air. Pro-
motion urged grocers to make spe-
cial displays of Nash Coffee and
gather entire personnel for free
photographs that would be made
and presented to all who were in the
picture. "Storm Warning" was just
one of many stunts planned by the
50 kw, CBS affiliate to accent pro-
motion and merchandising aids to
advertisers using the station.
Says FCC Can't Rule
On 'Transit' Legality
(Continued from Page 1)
ally come before the Commission,
he said.
Ross H. Beville, chief engineer of
Washington Transit Radio, Inc., told
the local public utilities commission
yesterday that the audio quality of
the installations in 215 Washington
buses and trolleys is the best possi-
ble. There has been some "temper-
ing," he said, but large sums have
been spent to insure the best re-
ceiving equipment for the FM signal.
Consideration For Driver
Beville explained that sound has
been kept low in the front of the
vehicles in order not to interfere
with the drivers.
Dr. Clifford Stanley of the Vir-
ginia Theological Seminary appear-
ed yesterday to tell the PUC transit
radio "is an affront to human dig-
nity."
Page To Plug Radio
At Camping Group Meet
Thomas J. Page, WNBC's farm
program director, will be the guest
of honor and the principal speaker
at a meeting of the public relations
directors of the American Camping
Association, November 3 at Bear
Mountain, N. Y.
His speech will be titled "Radio
As A Public Service Medium."
"Cisco" In Canada
The Frederic W. Ziv Co., announ-
ces that the Wm. Wrigley of Canada
Ltd., Toronto, has started a three
times weekly, thirteen week test
campaign for popular "Cisco Kid"
western thriller. Program is being
heard via CKEY, Toronto. Agency
is J. Walter Thompson Co., Ltd.,
Toronto.
WTOP's Tape Recorder
At Wash. Airplane Crash
(Continued from Page 1)
rushed to the scene of the crash
shortly after noon with a tape re-
corder. Laird claimed he was first
on the scene with any recording
equipment and at 3:30 p.m., WTOP
fed a special news broadcast of the
crash to the CBS network, direct
from the Gulf Oil docks, near the
airport. Laird's recordings of eye-
witness interviews, and reports by
Charles Collingwood and Allan
Jackson were included in the broad-
cast. Bill Shadel read the casualty
list of persons killed in the crash.
New Kaye Series
"Sammy Kaye's Sunday Sere-
nade," will be heard over the CBS
network as a Sunday afternoon fea-
ture starting Nov. 13, 1:30-2:00 p.m.
Program will be presented in coop-
eration with the U. S. Treasury De-
partment.
Wedding Bells
Geraldine (Gerry) Simpson, as-
sistant to Bob Jennings, producer of
ABC's Sunday evening "Chance Of
A Lifetime" program, will wed ABC
staff producer Bob Steen in Han-
over, Pa., on Saturday, Nov. 5.
Chesapeake AP Unit
Elects Sartain As Head
Baltimore — Denis Sartain, news
editor of WWDC, Washington, was
elected chairman of the Chesepeake
Associated Press Radio Association
at its annual meeting here, Oct. 19.
Other officers chosen were: First
vice - chairman, Matthew Warren,
program director of WEAM, Arling-
ton, Va.; and second vice-chairman,
Edwin Hinkle, program director of
WTBO, Cumberland, Maryland.
Max Fullerton, AP chief of bureau
in Baltimore and head of the coop-
erative's news service in Maryland
and West Virginia, was renamed
secretary.
News Problems Discussed
News personnel from AP member
stations in Maryland, Virginia and
the District of Columbia participa-
ted in a discussion of mutual news
problems. Leading the informal dis-
cussion was William Conhurst, of
WCAO, Baltimore, chairman of the
Association's news committee.
The group heard a report of U. S.
Weather Bureau services by George
Brancato, director of the Baltimore
weather office, and directed that a
study be made of the cost of obtain-
ing and transfitting detailed weather
reports to all parts of the Chese-
peake Bay area. By resolution, the
Wednesday, November 2, 1949
N€UJ BUSINESS
WEWS, Cleveland: Esquire Thea-
ter, participating spots on "Dinner
Platter," five times, thru Ohio Ad-
vertising Agency. Electric Consum-
ers Service Company (De-Frost
Automatic Unit) , participations on
"Distaff," two a week. Direct Con-
tract. Dodge, one - minute spots,
Monday through Saturday, thru
Ruthrauff & Ryan, Inc. Reeve's
Cleaners, one - minute spot, once
weekly, November 13 through Feb-
ruary 5, 1950. Agency: Marcus Ad-
vertising. Cleveland-Sandusky
Brewing Company, 10-second spots,
once weekly, 13 weeks. Agency:
Carpenter Advertising Agency.
Hamilton Watches, five-minute pro-
gram, three times weekly. Agency:
Batten, Barton, Durstine & Osborn.
KDKA, Pittsburgh: Contract for
"Sunday Serenade," transcribed mu-
sical show with Ed Schaughency,
has been renewed by Clearfield
Furs, Inc., Clearfield, Pa., through
the James A. Stewart Co. A half-
hour program, it is heard each Sun-
day afternoon at 1. Station break
schedule for Pictsweet Frozen Foods
has been signed through Brisacher,
Wheeler & Staff of San Francisco.
One-minute announcements in Mid-
nighters' Club has been taken by
L. & M. Company of St. Louis,
through Shaffer- Brennan-Margulis
Adv., St. Louis.
WCBS, New York: Standard
Brands, for Chase & Sanborn Regu-
lar and Instant Coffee, has con-
tracted for 52-weeks participations
in "Hits and Misses" and the Phil
Cook Show. Chase & Sanborn an-
nouncements in the "Hits and Mis-
ses" program starring Harry Mar-
ble will be aired Monday through
Friday effective immediately. Pro-
gram is broadcast across-the-board
at 5: 30-6 p.m. Participations in the
Phil Cook Show have been pur-
chased for Tuesday through Satur-
day effective immediately. Program
is aired Monday through Saturday,
8:15-8:30. Agency for Standard
Brands is Compton Advertising, Inc.
Association also directed that the
possibility of increasing the volume
of regional news be studied.
Prior to the business session, the
Chesapeake delegates attended a
luncheon of the Baltimore Advertis-
ing Club, at which Jake Embry,
vice-president and commercial man-
ager of WITH, Baltimore, presided.
Among those present were:
Charles Truitt, WBOC, Salisbury,
Md.; William F. Hardy, WFMD.
Frederick, Md., retiring chairman of
the Association; Dave Stickle,
WMAR, Baltimore; Martin Edwards,
WITH, Baltimore; Walton Rock, T.
Stanley Smith, John Mine and Ful-
lerton, AP, Baltimore; Howard L.
Kany, AP radio representative,
Washington; Brancato, Sartain, War-
ren, Hinkle, and Conhurst, and two
guests, Greg Halpin of WCBM, Bal-
timore, and John Alderson of WFBR,
Baltimore.
Section of RADIO DAILY, Wednesday. November 2, 1949 — TELEVISION DAILY is fully protected by register and copyright
DuM. AGAINST 'DELAYING' COLOR
TELE TOPICS
A LL IS NOT WELL in the Department
of Defense, the public prints tell us
in reporting the current and recent inter-
service feuding, but you'd never know it
from watching "The Armed Forces Hour,"
which bowed on NBC Sunday. Perhaps
the series was undertaken to counteract
the effects of the news from Washington,
or perhaps it merely demonstrates that
unification can work and that a happy
wedding has occurred in the Radio-Tele-
vision Branch, Office of Public Informa-
tion, which produces the program. These
weighty questions we'll leave to the seers
and pundits; what we're interested in is
the show itself. . . . The kickoff program
was titled "Your Defense Dollar," and ex-
plained where the money used by the De-
partment comes from and how it is used.
Following brief intros by top Department
officials, the exposition was accomplished
through films and charts. Similar treat-
ment for the Army-Navy and Air Force
became a bit repetitious, but on the whole
the visual material was so well selected
and presented that the show was a most
interesting and informative documentary.
PRODUCTION WAS EXCELLENT all
■ down the line. Film opening, accom-
panied by stirring background music, com-
manded one's attention immediately. Tim-
ing was perfect, with nary a fluff in the
many switches from live to film all the
way through. As good as the opener was,
future installments should be even better,
if production remains on the same high
level, because the subject matter will
allow more dramatic impact. . . . Series
is produced by Maj. Robert Keim, USAF,
and Lt. Benjamin Greenberg, USNR. Di-
rector is Charles Christensen, of NBC, and
Charles Colledge, chief engineer of
WNBW, is technical supervisor. Lt. Cass
Bielski, USAF, and Ensign Jack Siegal,
USN, are the announcers.
THE RUMOR MILL keeps grinding out
■ reports about Lucky Strike's program
plans, one of the latest being a dramatic
series with Robert Montgomery. What is
definite is that the firm has looked at
just about every available show and ap-
parently has not yet made a decision. . . .
CBS is readying a weekly half-hour show
to star Red Barber for debut around the
first of the year. . . . Ted Steele, of CBS,
and Morey Amsterdam, of DuMont, will
be among this month's guests on NBC's
Roberta Quinlan show. . . . DuMont prep-
ping a network shopping show for Kathi
Norris similar to her local WABD stanza.
. . . Harold Barry, who guested on Versa-
tile Varieties last week, has been signed
as permanent emcee of the show. He just
finished a four-month run at the Hotel
Biltmore.
AGVA In Peace Move
Withdraws MM Suit
The suit of the American Guild
of Variety Artists against the AFM
was withdrawn yesterday by the
former organization in a move to
bring a peaceful settlement to the
dispute between the two unions. An-
nouncement of the withdrawal was
made last night in a joint statement
issued by offices of the two unions.
AGVA had brought its action
against the AFM in an effort to stop
the musicians union from forcing its
members to emit the variety per-
formers union. Last night's state-
ment revealed that AGVA has re-
funded the $50 initiation fee collect-
ed from Lee Norman, musician,
some months ago. It was the pay-
ment of the Norman fee that
brought the dispute between the two
unions to a head.
In a statement issued from his
Chicago offices, James C. Petrillo,
head of the AFM, hailed the action
taken by AGVA as creating "an at-
mosphere in which I hope and be-
lieve this labor dispute can be set-
tled."
CBS Ups Schimmel
Clarence de Bruyn Sehimmel, as-
sociate director at CBS for the past
year, has been promoted to director.
He has been with the web since 1937
and was in the shortwave division
until his transfer to TV in Septem-
ber, 1948.
Film Council Names
Commiltee Chairmen
Appointment of chairmen and
vice-chairmen for seven National
Television Film Council committees
was announced yesterday by Melvin
L. Gold, president of the group. In
addition, William S. Roach, NTFC
vice-president, was placed in overall
supervision of the activities of the
various committees.
Committee Heads Named
Gold named the following com-
mittee heads: Distribution, chair-
man, John Mitchell, United Artists
Television; vice-chairman, W. W.
Black, Official Television, Inc. Pro-
duction, chairman, Henry Morley.
Dynamic Film, Inc.; vice chairman,
Jules Bricken, Screen Gems, Inc.
Station, Robert Paskow, WATV.
Newark; vice chairman, Helen Buck.
WCAU. Philadelphia. Membership,
chairman, Jerry Albert, United
World Films; vice chairman, Will-
iam Holland, Hyperion Films, Inc.
Film Clearance Bureau, chairman,
Paul White, International Trans-
Video Inc. Film Production Clinic,
chairman, J. A. Maurer, J. A.
Maurer Inc. Program, chairman, Ir-
win Shane, Televiser Magazine;
vice chairman, Helen Buck.
Sally Perle, recently elected NTFC
secretary and formerly chairman of
the press relations committee, was
named press representative for the
council.
Zenith Dampens Color Claims,
Says No System Acceptable
Kansas City, Mo.— There is not in
existence today a color TV system
with which "both the public and the
industry could live" and there is no
answer to the question of when
commercial color will be available,
H. C. Bonfig, vice-president of Zen-
ith, said here yesterday in an ad-
dress before the Co-op Club of Kan-
sas City.
Long a storm center in the manu-
facturing field, Zenith had been gen-
erally considered to be in the CBS
color camp because it has coopera-
ted with the web in building equip-
ment for polychrome demonstra-
tions.
The impression was forcibly dis-
pelled by Bonfig yesterday when he
revealed that Zenith "had suffered
a net loss of $15,400" on the CBS or-
der for 22 color sets at a contract
price of $1,000 each. He added that
these sets, which cost Zenith $1,700
each, "differed very little" from
color receivers that the Zenith or-
ganization had built "in our labora-
tories years earlier."
Replying to Bonfig's speech, CBS
prexy Frank Stanton said the web's
color system "is ready now . . . and
can be offered to the public within
a few months" after FCC authoriza-
tion.
"It is misleading to compare the
cost of handmade models with those
mass produced," Stanton said, esti-
mating that a 10-inch color set
would retail at $220. If the FCC
okays the CBS system, he added,
"manufacturers will find that the
problems which they are now con-
juring up will disappear in their
eagerness to give the public this
superior service."
Goldsmith Queried
Re Laboratory
Advances
Washington Bureau of RADIO DAILY
Washington — There mav be radio
manufacturers who would like to see
color TV delayed, Dr. T. T. Gold-
smith, DuMont research director,
said yesterday — but DuMont is
definitely not among them. Gold-
smith was on the stand all day yes-
terday as the homeless FCC pep-
oered him with questions concern-
ing the possibility of early color
findings in DuMont laboratories.
The hearing got under wav in the
Commerce Department auditorium
shortly after the fire and explosion
at the Post Office Building occupied
by the Commission two blocks away.
Dr. Goldsmith said he could con-
ceive of expenditure by manufac-
turers to buy up the color tube un-
der development by Dr. Charles
Willard Geer, for instance, or to buy
up the Color Television, Inc., pro-
cess. Then, in discussion with Com-
missioner Frieda B. Hennock, he al-
lowed that a purpose of buying con-
trol of these developments might be
to shelve them.
The DuMont research chief stres-
sed that he was making no charge
that this was in the mind of any
competitors — simply that it was a
possibility.
Goldsmith refused to commit him-
self to any time schedule as Miss
Hennock and Commissioner Robert
F. Jones sought to get an estimate
from him when DuMont's experi-
ments with color might go beyond
the laboratory stages. He said his
company has been working on a di-
rect-view tube since 1945, then un-
der questioning by Jones admitted
that for the most part the develop-
mental work has been by a single
engineer.
DuMont attorney, William
Roberts, interrupted the questioning
during this period to protest that
some of the matters Goldsmith was
quizzed on could not properly be
discussed publicly in view of deli-
cate patent problems. He said his
comoany did not mind discussion
of things already patented — but that
a certain secrecy concerning other
laboratory matters not yet patent-
able had to be maintained.
Goldsmith said Roberts was refer-
ring especially to matters now being
worked out between DuMont and
the Polaroid Company.
The committee on comparative
demonstrations met last night to
work out details regarding the com-
parative showing of CBS and RCA
color and DuMont black and white.
The tests are slated to begin Nov. 14.
RADIO DAILY^=
COAST-TO-COAST
8
Operations Of FCC
Suspended By Fire
(Continued from Page 1)
sion's law department and other
employes must seek temporary
quarters as the result of yesterday's
explosion and fire which threatens
to keep them out of their 'Offices for
from six to eight months.
Fire broke out yesterday in a
dynamo near the docket section and
spread rapidly. When firemen
trained water on the burning dy-
namo, several explosions followed
and the building sprinkler system
was thrown out of control.
Top Throe Floors Hard Hit
The result is that the top three
floors of the seven story building —
almost entirely occupied by FCC
offices- — is a shambles. It was impos-
sible to determine yesterday what
the story is on the files, but it was
assumed that original and duplicate
copies of many documents might be
completely destroyed. Nearly all
original notarized copies of applica-
tions and other documents were
probably damaged, if not destroyed,
by the fire or water.
The entire law department was
forced to vacate, and the Washing-
ton fire chief estimated yesterday
afternoon that it might be as long
as eight months before the offices
can be reoccupied. These offices,
flooded by tons of water, were
jammed with files on pending cases
— the crowding was so serious that
the corridors were filled with filing
cabinets dealing with active cases.
William Massing, head of the FCC
license section, said last night the
damage to Commission files might
not be as extensive as had at first
appeared. Some engineering records
were doubtless lost, he said, but
chances that there are duplicates
elsewhere are good.
Massing Not Pessimistic
Massing's statement appeared to
mean that actual loss of papers was
comparatively small— although ob-
servers claim that a substantial
quantity of paper flew out windows
or floated around Commission cor-
ridors. The extent of the damage to
the Commission files themselves — to
what extent water damage will
make papers illegible was still un-
determined.
One probable result of yesterday's
conflagration will probably be a
strong move to require the micro-
filming of government documents.
Correction
Through a typographical error, a
story in yesterday's Radio Daily
gave the erroneous impression that
the price of the Charles Michelson
transcribed package, "Blackstone.
Magic Detective," has been reduced.
The facts are these: instead of the
customary 50-50 cooperative split
all Blackstone washing machine
dealers will henceforth be charged
1/3 of the costs. The factory will
share with the wholesale distribu-
tors the remaining 2/3 of the costs.
V/ISN Program Changes
Milwaukee, Wis. — New afternoon
and evening programs added to
WISN's schedule have re-arranged
the line-up and brought important
changes. "Ma Perkins" has been
moved to 3:30 p.m. so that "Rose-
mary," new daytime serial, may be
heard at 3: 15 p.m. Starting Nov. 1st.
"Escape," is now heard every Tues-
day at 8:00 p.m. On November 5th,
"Broadway Is My Beat," will return
each Saturday at 8:30 p.m.
WSM Artists Go To Europe
Nashville, Tenn. — Headline acts of
the WSM Grand Ole Opry, as well
as NBC and WSM shows, are now
going to Europe. A twenty-day tour
of installations in England, France
and Germany will be made by the
shows beginning November 13th.
The Opry group will be flown over-
seas and be quartered by the USAF
for a number of gratis performances
before military personnel and civil-
ians employed by the U. S.
Fall Program Aired
Milwaukee, Wis— With the first
broadcast last week, WISN's pro-
gram "Your Common Council"
opened the fall season. The program
is heard each Saturday at 5:30 p.m.
Municipal problems of current in-
terest will be discussed each week.
The program is produced by the Ra-
dio Committee of the City of Mil-
waukee Common Council.
Air Dramas Mark Record
Philadelphia, Pa. — "Within Our
Gates," the dramatic story of man's
contribution to all mankind, pre-
sented each week by the Philadel-
phia Fellowship Commission on
WFIL, has established new record
in the city's radio career in reaching
its 250th consecutive broadcast. The
drama series heard each Sunday
morning at 11:30 a.m., marked the
record Sunday, October 30.
WDRC Interviews Politician
Hartford, Conn.— When Republi-
can National Chairman Guy G. Gab-
rielson of N. J. came here for a ma-
jor speech to GOP women, he was
interviewed over WDRC on party
conditions and prospects. Gabrielson
said GOP prospects look "very
good" in 1950 around the country.
Jack Zaiman, political writer for the
Hartford Courant, was the inter-
viewer.
Hollace Shaw Visits WRNL
Richmond, Va. — Hollace Shaw,
soprano songstress who is known as
"the golden voice of Vivien" on "The
Hour of Charm" will make her de-
but today as guest artist for the
month on "The Sauer Show," musi-
cal variety program. The program is
aired from 7:30 to 8:00 p.m., Tues-
day through Friday, from the stage
of WRNL Radio Center Theater.
No Germs
St. Louis, Mo.— WIL's Sunday af-
ternoon "Dancing Party" show
claims to be first audience-partici-
pation program in U. S. to broadcast
from a germ-free origination point.
Vern King, program director, ar-
ranged to have Glycol cereseal vap-
orizers scattered throughout Mel-
bourne Hotel's Colonial Room to
filter and purify the air.
Direct From Rome
Hartford, Conn. — A description of
an audience with Pope Pius was
broadcast direct from Rome over
WDRC by U. S. Representative A.
A. Ribicoff. Ribicoff's talk was by
telephone, and it was recorded in
the WDRC studios. During his six-
week's tour of Europe, Ribicoff is
calling in to WDRC from various
capitals.
WRBL Adds Staff Members
Columbus, Ga. — George P. Murray
and James W. Biggers, Jr., both Col-
umbus men, have joined the sales
staff of WRBL, CBS affiliate. Ed
Johnson, WRBL sales manager,
stated that the addition of Biggers
and Murray to the staff was neces-
sary to provide full coverage of the
expanding Columbus metropolitan
area.
Wednesday, November 2, 1949
Miller Prophesies
Regarding Color TV
(Continued from Page 1)
color television will receive full de-
velopment. In the meantime, he ad-
ded, black and. white TV is making
great advances and rendering a
satisfactory commercial service.
Discussing propaganda broadcast-
ing, Judge Miller told reporters that
America must spend "much more
money" on radio propaganda to
keep up with the Russians' propa-
ganda in foreign lands. He said that
Russia had almost 200 transmitters
that "hopped all over the spectrum"
and that Russians were effectively
jamming Voice of America pro-
grams.
Stresses Propaganda Value
Elaborating, Miller declared that
United States technicians are be-
coming increasingly alert to radio as
propaganda medium and that they
have developed a technique called
"cuddling" which he defined as
"getting a program on a frequency
immediately adjacent to a frequency
domestically used in Russia."
Judge Miller was the guest of
honor at a small private dinner last
night at which the heads of key
Boston industries heard him discuss
the advantages of radio advertising.
Guests included bankers, heads of
industries and members of the legal
profession.
29 today!
29 years ago today.. November 2, 1920.. the world's
first regularly-scheduled radio program was broad-
cast over KDKA.
Big things have happened since then., to KDKA
and to Pittsburgh. Even bigger things are on the way!
Today, throughout the rich Pittsburgh market-area,
you'll hear the riveter and see the steel skeletons of
new plants and skyscrapers. Huge civic and industrial
projects and great housing developments are rolling
ahead. It s really a happy birthday for KDKA. And
every sign points to "many prosperous returns" for
advertisers who use KDKA's 50,000-watt voice to
reach this vast and growing market!
PITTSBURGH
50,000 WATTS
NBC AFFILIATE
WESTINGHOUSE RADIO STATIONS Ir.c
WBZ • WBZA • WOWO • KEX • KYW • KDKA • WBZ-TV
National Representatives, Free & Peters, except for WBZ-TV;
for WBZ-TV, NBC Spot Sales
The National Daily Newspaper of Commercial Radio and Television
VOL. 49. NO. 23
NEW YORK, THURSDAY, NOVEMBER 3, 1949
TEN CENTS
PLANS COMPLETE FOR ELECTION COVER
FCC Fire Damage
Appraised By Coy
Washington Bureau of RADIO DAILY
Washington— Fire damage to FCC
files appears to be less severe than
was at first believed, Chairman
Wayne Coy said yesterday. Commis-
sion schedules are certain to be
thrown out of whack somewhat,
he allowed, but the overall realign-
ment of work schedules will prob-
. ably not be great.
Water damage to files is believed
to be severe, but probably not as
destructive as had been believed,
i One top staff official said- yester-
day that while the law department
will have to find temporary quarters
for a period of several months, the
worst result of the fire and blast
Tuesday Ls that "we've got to put
in a rush order for a lot of new
red tape."
BMB's Subscriber-Data
r May Go To Non-Members
Future demand for BMB data by
agencies and advertisers may con-
vince broadcasters that the reports
should be made available to non-
subscribers, it was predicted by
BMB's acting president, Dr. Kenneth
H. Baker, in his progress report
presented to an AMA luncheon yes-
terday.
j "We have sharpened the measurc-
(Continued on Page 2)
Radio License Fee
To Continue In Canada
Montreal — Revenue Minister Mc-
Cann, whose responsibilities include
the CBC, indicated yesterday there
is no foundation for reports that the
(Continued on Page 8)
While It's Hot
Cleveland — WNBK yesterday
televised a spectacular down-
town blaze while firemen were
still struggling to bring it under
control. A WNBK crew mounted a
camera with a 28-inch telephoto
lens atop the NBC building and
picked up the action several
blocks away, as flames gutted a
manufacturing plant turning out
lampshades.
Explanation
Washington — While there was
no agreement on an official ex-
planation for the blast which lev-
eled FCC offices and led to the
firehose drenching of office equip-
ment and files Tuesday, wags
came up yesterday with one pos-
sible answer. It was suggested
that Chairman Wayne Coy had
called Senate Interstate Com-
merce Committee Chairman Ed-
win C. Johnson and told him the
Commission had reached a de-
cision on the clear channel issue.
When Johnson reached the
Commission, according to the
dreamed-up explanation. Coy told
him the Commission was sending
out notices to all clear channel
stations that they could at once
raise their power to 750 kilowatts.
And Johnson raised the roof.
CBS Gross Income
Up; Net Decreases
The gross income of CBS for the
first nine months of this year in-
creased to $74,607,071 from the
$70,904,806 of last year while net
income decreased to $2,003,812 from
last year's $3,010,446, it was an-
nounced yesterday at the close of
the meeting of the web's board of
directors.
A cash dividend of 35 cents per
share was declared on the company's
class A and class B stock, payable
Dec. 2, 1949, to stockholders of rec-
ord at the close of business, Nov.
18, 1949. Earnings per share in 1949
was $1.17 compared to $1.75 per
share in 1948.
Networks And Outlets In Eastern Area
Giving Full Coverage To Returns;
Video To Offer See- And- Hear
Scientific Freedom
Urged By Sarnoff
A plea to let the world's scientists
pursue their quests into nature's
mysteries "unshackled" by "false
concepts of state or ideology" was
voiced last night by Brig. Gen.
David Sarnoff, RCA board chairman,
as he accepted the Peter Cooper
Medal for the Advancement of Sci-
ence.
Speaking in New York at cere-
monies marking the 90th anniver-
(Continued on Page 2)
NARBA Resolution
Adopted In Boston
Boston— A resolution opposing any
change in the station power limita-
tions contained in the last NARBA
agreement as being "inimicable to
the interest of the U. S. broadcast-
ers" was adopted at the 1st District
(Continued on Page 6)
Industry Is Applauded
For Helping Chest Drive
William M. Ramsey, chairman of
the national radio committee for
the Community Chests of America,
yesterday announced completion of
the October campaign, and voiced
(Continued on Page 6)
2nd District Broadcasters
Meeting In New Jersey
By FRANK BURKE
Editor, RADIO DAILY
Asbury Park, N. J.— The highly
competitive business of commercial
broadcasting in many cities and
towns of the New York and New
Jersey areas has brought a turnout
of 150 broadcasters to annual Second
District NAB meeting which gets
under way today at the Berkeley-
Carteret Hotel.
Highlighting the two-day meeting
will be a report on the status of
BMB's Second Study and the Sales
Session which will consume most of
the time of today's session. The
broadcasters of the 2nd District are
greatly interested in both topics and
have many questions to present to
Kenneth Baker, acting president of
BMB, and Maurice Mitchell, direc-
tor of Broadcast Advertising Bureau.
They want to know how the Second
(Continued on Page 8)
Radio and television cover-
age plans for next Tuesday's
elections are being made by
the networks on a local level,
since the outcome will be of
state and regional importance
primarily, rather than of na-
tional interest. In the case of
the major networks, election
arrangements will be han-
(Continued on Page 8)
Two Yankee Stations
Leased To Baybutt
WAAB, 5,000 watt station in Wor-
cester, Mass., and WMTW, 250 watt
outlet in Portland, Maine, owned by
the Yankee Network in those cities,
have been leased to John A. Baybutt.
of Boston, it has been announced
by Linus Travers, executive vice-
president and general manager of
the Yankee Network. Purpose is to
(Continued on Page 2
Richards To Address
Coming NARND Meeting
The chairman of the committee
sponsoring the third Annual Voice
of Democracy contest, Robert K.
Richards of NAB, will discuss the
contest in a speech before the Na-
tional Association of Radio News
Directors in New York next week.
Mr. Richards will be one of sev-
(Continued on Page 2)
Quiz Kids Contest
"The Quiz Kids" will launch
their fifth annual "Best Teacher"
letter-writing contest on their NBC
show Sunday, 3:30 p.m. Prizes
include $2,000 in cash and a trip
to Chicago for the "Best Teacher
of 1950," and 52,000 for the "Most
Promising Teacher." Students who
write the prize-winning letters will
be awarded United Stales secur-
ity bonds.
RADIO DAILY:
Thursday, November 3. 1949
Vol. 49, No. 23 Thur , Nov. 3, 1949 10 Cts.
JOHN W. ALICOATE Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays. Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President.and Publisher ; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch. Vice-President; Chester B.
Bahn, Vice-President; Charles A. Alicotite,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00
Address all communications to Radio Daily.
1501 Broadway, New York (18), N. Y
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Cc'ble address : Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older. Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tata, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y..
nnder the act of March 3, 1879.
FINANCIAL
+
v»
+
Vt
+
%
Vt
— (November 2)
NEW YORK STOCK EXCHANGE
Net
High Low Close Chg.
ABC 734 7'/2 75/8 — 1/4
Admiral Corp 273/4 27'/2 273/4 + V,
Am. Tel. & Tel. 145V8 1447/8 145'/8 + %
CBS A 241/b 241/s 241/g + 1/g
Philco 29% 285/8 293/4 + 1
RCA Common 12% 12l/8 12 1/4
RCA 1st pfd 725/8 72 725/s
Stewart-Warner ... 12Vi 1 2V2 12V2
Westinghouse 29 283/8 2834
Westinghouse pfd. 102'8 101% 1017'8
Zenith Radio 283,8 28'/4 28%
NEW YORK CURB EXCHANGE
Hazeltine Corp. 14'/4 14V4 14'/4
Nat. Union Radio . 23,4 25/8 23/4
OVER THE COUNTER
Bid Asked
DuMont Lab 14 15
Stromberg-Carlson 13'/2 143/4
U. S. Television % %
WCAO (Baltimore) 16
WJR (Detroit) 7 1/4 8%
Stork News
Ralph Austrian, television consult-
ant, became a grand-father the past
week-end when a son was born to
his daughter, Gail and her husband.
Harry Ingram, at Lenox Hills Hos-
pital on Saturday, Oct. 29.
RCA INSTITUTES, INC.
A Service of
Radio Corporation of America
One of tin leading and oldest schools
«i f C.i-lii. Technology in America, of-
fer* it* trained Kadio and Television
technicians to the Broadcast ing In-
dustry.
Oitr graduate* have
I ' Clan* Telephone Licen$e.
Address inquiries to
Placement Director
RCA INSTITUTES, Inc.
350 W. 4th St., New York 14, N. Y
Richards To Address
Coming NARND Meeting
(Continued from Page 11
er.al outstanding speakers on the
opening day of NARND's third an-
nual convention November 11th. The
convention at the Hotel Comimodore
continues through Sunday, Nov. 13.
The Voice of Democracy Contest
is for high school students. It is
sponsored by the NAB, National
Junior Chamber of Commerce and
Radio Manufacturers Association in
cooperation with the United States
Office of Education. The contest is
now under way and continues
through Saturday.
Exhibitors Invited
Leading tape and wire recording
manufacturers have been invited
to display their newest devices to
the NARND convention. And a num-
ber have signified that representa-
tives will be on hand.
The chairman of the NARND con-
vention committee, Jack Shelly,
news manager of radio station WHO,
Des Moines, Iowa, points out that
the convention is not restricted to
NARND members. Anyone inter-
ested may attend.
BMB's Subscriber-Data
May Go To Non-Members
(Continued from Page 1)
ment this year and will make avail-
able non-subs°riber data to BMB
members," Baker declared in de-
scribing the improvements incorpor-
ated in Study No. 2 over the origin-
al study of 1946. The stations' report
is expected to be ready next month
with the networks' data to follow
later, date as yet unknown.
Baker pointed out that in the 1949
measurement, "we have only about
600 subscribers out of a potential of
1,800." while in the 1946 study, there
were about 700 subscribers out of a
potential of 900 subscribers. The
present year's non-subscriber data
will be available only to subscribers
upon request. "Until the broadcast-
ers are convinced that BMB data
are in demand," Baker said, "the re-
ports will not be available to non-
subscribers." The cost of the non-
subscriber data will be determined
by the area affected.
WKBW Stages Party
Buffalo — Halloween was ushered
into Buffalo in great style by
WKBW with a radio Halloween
celebration. The weekly broadcast
of Junior Jamboree was transformed
into a Halloween Party with 1,000
youngsters appearing in costume at
the Colvin Theater in Buffalo. The
regular line of prizes were given
away during the broadcast after
which movies were shown and a
parade was featured with prizes go-
ing to the best costumes of the
guests.
Highlight of the party was the
giving of a cocker spaniel puppy by
a drawing which was a complete
surprise. Prizes ranged from bicycles
to candy. Max Robinson was master
of ceremonies at the party.
Two Yankee Stations
Leased To Baybutt
(Continued from Page 1)
provide more individualized and
thus improved operation for the
stations.
As first steps in the expansion
program, Ray Brown, formerly man-
ager of WEAM, Washington, D. C,
was recently placed in charge of
WAAB, while Abbott Smith takes
over managership of WMTW. RA-
TEL representatives, Inc. will be the
national spot representatives for
both stations.
WAAB and WMTW continue as
Yankee and Mutual affiliates and,
in addition to their newly inaugu-
rated local programs, will partici-
pate in the recent Yankee Network
purchase of six hours weekly of
M-G-M transcribed programs.
Scientific Freedom
Vital, Says Sarnoff
(Continued from Page 1)
sary of Cooper Union, Sarnoff fore-
saw the day "when every part of the
world will become a television vista.
We shall look across the hemispheres
from nation to nation and see as
clearly as we are now accustomed to
hear by radio." And he added: "Per-
haps this added sense of neighborli-
ness will help us better to under-
stand each other."
COminG and goim
JOHN H. NORTON, JR., vice-president of
the American network in charge of the cen-
tral division, in New York on a short business
trip.
GERTRUDE GROVtR, women's editor of
WHCU, Columbia network outlet in Ithaca,
N. Y., is expected in town today to attend
the meeting of District 2, Association of
Women Broadcasters. She will remain here
over the week-end.
FORD BILLINGS, commercial manager of
WWCO, Waterbury, Conn., and BOB CRAGER,
program manager, are back at the station
following business trips, the former to the
NAB regional in Boston, the latter to the
BMI meeting in New York.
WALTER WINCHELL left Tuesday for Flo-
rida. His American network broadcasts, start-
ing this Sunday, will emanate from Miami.
KEN SPARNON, field representative of
BMI, is off again for an NAB regional, this
time to Asbury Park for the meeting now be-
ing held by District 1.
JOHNNY DEEGAN, disc-spinning emcee of
the "Mid-day Revue" heard on KYW, Phila-
delphia, is in Pottstown, Pa., where tonight
he will be the principal speaker at the Rotary
Club's Ladies Night.
KEITH BYERLY, general sales manager for
WBT and WBTV, Charlotte, N. C, will be in
New York all next week for conferences with
agency officials and with executives of CBS
Radio Sales.
DON DUNPHY, American network broad-
caster, tomorrow will be in Chicago to broad-
cast the Jones-Campbell boxing bout.
Jocko
the Jockey
There's just one best way to ride a race horse, and professional
jockeys call it the "monkey crouch." Jocko shows the correct style
in the picture.
There's just one best buy in Baltimore radio, too. It's W-I-T-H,
the big independent with the big audience.
Just a little bit of money goes a long way on W-I-T-H! That's
because W-I-T-H delivers more home listeners-per-dollar than any
other station in town. And in addition to this biggest home audience,
a recent survey made under the supervision of the Johns Hopkins
University showed that of all radios playing in grocery stores, 42.3%
were tuned to W-I-T-H!
So, if you want low-cost results from radio in Baltimore, call in
your Headley-Reed man today and get the whole W-I-T-H story.
BALTIMORE, MARYLAND
Tom Tinsley, President • Represented by Headley-Reed
The FIRST Open-End "NAME" STAR DRAMATIC
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Time allowed for opening identification, two commercials, closing signature.
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Carl Bixby: and other names.
Nationally known writers, direction by Carl Eastman. Series will include mystery,
comedy, melodrama, suspense, etcetera.
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Distributed Exclusively By
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140 BOYLSTON STREET, BOSTON 16, MASS.
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ARE YOU DELIVERING
WHERE IT COUNTS
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14 million people where they live and spend their 15% billion dollars a year.
Pacific Coast radio is different because of the Coast's rugged terrain. Mountains ( many over 14,000
feet high) surround nearly every important market and make long-range broadcasting difficult and
unreliable. A great many local network stations are necessary to reach the people where they live
and where they spend their money. This is Don Lee coverage!
Only Don Lee has enough stations (45) to broadcast your message from within the Coast's 45 im-
portant sales markets. No other Pacific Coast network has even half as many stations as Don Lee.
Advertisers who know the Pacific Coast know that long-range broadcasting is not reliable in many
lewis ALLEN WEISS, Chairman of the Board • willet h. brown, President • ward d. ingrim, Vice-President in Charge of Sales
1 3 1 3 NORTH VINE STREET, HOLLYWOOD 28, California • Represented Nationally by JOHN BLAIR & COMPANY
of the important markets. That's why Don Lee regularly broadcasts as many (often more) regionally-
sponsored programs as the other three networks combined.
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The Nation's Greatest Regional Network
RADIO DAILY:
Thursday, November 3, 1949
NARBA Resolution
Adopted In Boston
(Continued from Page 1)
NAB meeting which concluded here
on Tuesday.
The conferees also adopted reso-
lutions of commendation for the fol-
lowing: NAB President Justin Mil-
ler, for his continued efforts to se-
cure the rights of free speech for all
broadcasters; Maurice Mitchell, for
his work with BAB; Carl Haverlin,
president of BMI; Kenneth Baker,
acting president of BMB, and Harold
Fellows, general manager of WEEI,
Boston, for his contributions toward
making the district meeting just
concluded "one of the most out-
standing and successful ever held."
Text Oi Resolution
The text of the resolution on
NARBA follows:
"Whereas the NARBA conference
is now meeting in Montreal for the
purpose of perpetuating a new
treaty to replace the one recently
expired, and whereas several propo-
sals have been made formally and
informally, the effect of which
would be to change the power limit-
ations now applicable to the several
classes of stations as defined by the
former treaty, and whereas the
adoption of the proposed changes
would be inimicable to the interest
of the United States broadcasters,
now therefore, be it resolved that
the Government of the United States,
through its official delegation to the
conference, reject any proposals
which result in changing the power
limitations of the several classes of
broadcasting stations, and be it fur-
ther resolved that copies of this
resolution be transmitted to the
President of the United States, the
Secretary of State, the Chairman of
the FCC, and to the members of the
Senate and House Foreign Relations
Committee, and be it further re-
solved that the NAB take positive
action to insure the continued op-
erations of those regulations respect-
ing existing facilities as well as to
insure the future requirements of
the broadcasters of the United
States."
Members of the resolutions com-
mittee were Carlton D. Brown,
WTVL, Waterville, Maine, chairman,
C. Glover Delaney, WTHT, Hartford,
Conn., and Gerald Harrison, WMAS,
Springfield, Mass.
Joins WHLI Staff
Walter S. Bates has joined the
sales department of WHLI and
WHLI-FM, Hempstead, Long Island,
as an account executive. He was for-
merly sales manager for the R. H.
Donnelley Corp. of Brooklyn.
AC - DC Transcription Players
Tape, Wire, Disc Recorders
Sales-Rentals-Service
MILLS RECORDING CO.
161 N. Michigan Ave.
Chicago, III. De 2-4117
Windy City Wordage. . . !
• • • Al Morgan is moving to New York and will fly back here
weekly to originate his DuMont TV show from Helsing's Vodvil Lounge.
Al turned down a St. Louis hotel booking at $750 a week because he
scdd it's "peanuts." . . . He's already received $10,000
ChlCQQO in rec°rd royalties for his "Jealous Heart." . . . Larry
Kurtze's TV Service firm has moved from the Mather
Tower to the 20th floor at 630 N. Michigan Ave. His early morning TV
show on WBKB starring Linn Burton may soon expand to an across-
the-board deal. . . . Jules Herbeveaux, Bill Ray and Jack Ryan. NBC
threesome, recently let their hair down when discussing "Inside Tele-
vision" before the Chicago Chapter of Sigma Delta Chi. They castigated
those agencies and advertisers who are bewitched by the so-called
glamor of Broadway and Hollywood and move their shows to the coast
when it could be done better — and cheaper — right here. Bravo!
it tr it &
• • • Merritt R. Schoenfield of Schoenfield, Huber & Green
is back from his New York jaunt where he discussed promotion
plans with Prentice-Hall regarding Frank Leahy's book on football
titled '^Notre Dame Football." The "Leahy of Notre Dame" show
is having its biggest year to date — and if Michigan State doesn't
upset Notre Dame Saturday it looks like "The Fighting Irish"
can say the same. . . . Gene Dyer, owner of W-A-I-T, has hired
Babe Didrickson Zaharias as golf pro at his Sky Crest Country
Club. First time a woman golfer has been given that post at a
major golf club. The Babe will fly all over the country represent-
ing the WAIT owner's club at major golf tournaments Donald
MoGibeney, one of Chicago's ace newscasters, has resigned from
W-AJI-T to finish work on his novel and to free-lance. Several
TV stations are dickering for Don's services.
•2r it
ir
• • • Si Stern, free-lance publicity man, has nabbed the Ha.
monicats as his latest account. The Murad-men have just finished their
first Mercury cutting. It's "Gallop of the Comedians" and "At Dawn."
All their old Universal masters will be released by London. All their
new stuff will come out on Mercury. . . . You can now buy a used car
on television — that is, you can bid for it. That's the "gimmick" cooked
up by the local W. B. Doner agency for their Ruby Chevrolet account.
Their show is televised on WGN-TV. Ruby's transcribed spots so suc-
cessful they're continuing them indefinitely. . . . Ghicagoland FM
stations will probably elect a new president when they meet here next
week. Ralph Wood, present prexy, who was also formerly president
of WMOR, may resign. . . , Lowell Jackson and "Stu" Dawson aren't
talking but Michigan Boulevard gossip says they have a hot network
show which is on the verge of being signed by a major sponsor. Mean-
while, the "son" duo are making their temporary offices on the 9th
floor of the London Life & Guaranty Building.
i? i? it it
• • • 11 WJJD's Ernie Simon does a TV network show it
will go on CBS. That's what his WBKB contract stipulates. Ernie
is one of the hardest working comics in town — and definitely the
highest paid. . . . Erv Victor, WGN's new all-night disc jockey is
doing a bang-up job on the Tribune station. He's received mail
from every state of the union — and from Panama! Erv is also
transcribing "spots" for Harold Kaye's "Mail Order Network"
for use on some 30-odd stations throughout the country.
Industry Applauded
For Aiding Campaign
(Continued from Page 1)
his thanks to all branches of the
industry for their "outstanding sup-
port."
The 1949 Radio Committee in-
cludes the following members:
Joseph Allen, Bristol Myers; Robert
Ballin, Foote, Cone & Belding (Hol-
lywood) ; Robert W. Buckley, Ben-
ton & Bowles; Walter Bunker,
Young & Rubicam (Hollywood) ;
Ted Cott, Radio Station WNEW;
Ben R. Donaldson, Ford Motor Co.;
Sterling W. Fisher, National Broad-
casting Company; A. E. Foster, Lev-
er Brothers; Anthony V. B. Geog-
hegan, Young & Rubicam; Cornwell
Jackson, J. Walter Thompson (Hol-
lywood) ; John J. Louis, Needham,
Louis & Brorby (Hollywood) ; Gerald
Maulsby, CBS.
Also Harold McClinton, N. W.
Ayer & Son; Arthur Pryor, Jr., Bat-
ten, Barton, Durstine & Osborn; Tom
Revere, Biow Company; Wilfred
Roberts, Pedlar & Ryan, M. J. Roche,
Lever Brothers; Adrian Samish,
Dancer-Fitzgerald-Sample; Robert
Saudek, ABC; A. S. Schechter, MBS
Edward G. Smith, General Mills
Donovan Stetler, Standard Brands
Wayne Tiss, Batten, Barton, Dur-
stine & Osborn (Hollywood) ; Lewis
Titterton, Compton; J. J. Van No-
strand, Sullivan, Stauffer, Colwell
& Bayles (Hollywood) ; Lewis Allen
Weiss, Don Lee Network; Marvin
Young, Ruthrauff & Ryan (Holly-
wood) .
WRC Covers Crash
Washington— WRC, the NBC out-
let here, broadcast what the web
claims to have been a "first" on the
bulletin news establishing the iden-
tity of the EAL airliner and the
Bolivian P-38 that collided at Nation-
al Airport, Nov. 1, 11:58 a.m., six
minutes after the crash, "several
minutes before the wire services had
full information on the story."
WEVD
117 119 W. 46 St
HENRY GREENFIELD. Mg_ Director N Y. 19
Section of RADIO DAILY, Thursday. November 3. 1949 — TELEVISION DAILY is fully protected by register and copyright
COLOR-TEST DIFFICULTIES CITED
TELE TOPICS
COMPETITION, we are told almost
daily, is the magical substance that
turns the wheels of industry. In TV.
everyone has espoused the principle of a
nationwide, competitive allocation plan.
Competition between agencies, networks,
stations, performers is as keen in tele as
it is in any other business in the country.
With these thoughts in mind, we turned
the dial at random Tuesday nite to see
what was being offered in way of compe-
tition to Milton Berle, who presides over
the highest rated show on the air. What
we found may explain, in part, why Berle's
Hooper remains in the stratosphere '73.7
on the last report) while the next rated
show (Arthur Godfrey, 39.8) is so far be
low. It seems that there is absolutely
nothing on the air in New York between
8 and 9 on Tuesdays that stands a chance
of attracting a sizeable segment of the
audience. Our random tuning uncovered
an old cowboy film on WPIX; a film on
European DP's on WATV; boxing from
Westchester on WOR-TV; film of a week
old football game on WJZ-TV; pickup
from the six-day bike race on WCBS-TV,
and "Court of Current Issues" on WABD.
Latter is perhaps the finest discussion
show on the air, but its appeal is limited.
It's been said many times that Berle's
antics are begininng to wear. This may
or may not be true, but the best way to
find out is to put on a good show at the
same time. Only hitch is that no one seems
willing to stand up and swap punches.
•
CITY AT MIDNIGHT," dramatic show
aired as a remote from the streets
of Manhattan, which drew raves following
its debut last week, went into a nosedive
in its second installment. Except for a few
lighting bugs, production this week was
much smoother than the preem, but. the
script, about a bop musician working in
a 52nd street club, was banal and boring,
while the acting, especially by the lead
players, was amateurish. We still think
the idea behind the show is sound, but
the producers will need more than pictures
of wet streets to turn it into entertain-
ment. . . . Bond Stores have taken a new
tack in men's clothing advertising. Their
new spots plug the advantages of the
chain, rather than show individual mod-
els, with great effect. Cayton is the
agency.
•
ELGIN-AMERICAN is shelling out a cool
$150,000 for time, talent and mer-
chandising on its special hour and a half
Thanksgiving Day show. . . . Jack LaRuc
will be regular narrator on "Lights Out,"
which returns to NBC Monday, 9 p.m.,
with Admiral picking up the tab. . . .
Recommended reading: the report on com-
mercials in the new issue of Ross Reports.
It's the most complete job yet done on
the subject.
RCA Points To Different Studio Requirements
Of Various Systems; RMA Asks 3 Extra Days;
DuM. Wants Comparison By All In February
Washington Bureau of RADIO DAILY
Washington — Possibility of a delay
in the comparative demonstrations
of rival TV systems slated for Nov.
14 was seen here yesterday as two
of the three participants pointed to
serious problems. The third, CBS,
was expected to insist upon going
through with the showings.
While DuMont asked outright for
cancellation, RCA threw a block in
the path of the demonstrations as it
notified the Commission that be-
cause of technical difficulties, "we
could not be ready by the week of
Nov. 14 if other parties also work in
the same studio room. We propose
that each party operate separately."
Planning for the comparative test-
ing has been with the idea that the
same scenes would be aired by CBS,
RCA and DuMont, presumably from
the same studio. Dr. George H.
Brown, for RCA, maintained how-
ever that different lighting methods
are required for the different sys-
tems and said other technical con-
siderations would also make it im-
possible to put on the entire three-
way demonstration from the NBC
studios at Wardman Park Hotel.
Dr. Brown said "we do not believe
that this imposes handicaps on the
comparative tests . . . much of the
suggested program material, such as
test patterns, slides, film, maps, pic-
tures, fabrics and commercial prod-
ucts may be duplicated. Thus iden-
tical objects may be used before the
cameras and also made available at
the receiver location for comparison
with the pictures produced on the
various receivers.
"Other of the suggested program
material, such as wrestling and
groups of people, can be transmitted
in sequence by the parties partici-
pating in the demonstration, or the
content of these programs can be
specified and each party can broad-
cast simultaneously its own version
of the program item."
At no time in its letter did
RCA ask for delay in the compara-
tive demonstrations. DuMont, how-
ever, asked for the abandonment of
the Nov. 14 demonstrations, with the
full-scale comparison of the three
color systems and DuMont black
and white slated for Feb. 6 to stand
as the only scheduled comparative
showing.
DuMont referred also to the fact
that CTI cannot participate in dem-
onstrations this month, and conclu-
ded that intelligent comparison of
the various systems will not be pos-
sible on the basis of demonstrations
this month.
RMA yesterday asked for a delay
of at least three days, because of its
own committee meetings at the mid-
year conference of RMA in New
York Nov. 14-16.
DuMont said that "what is left
would be a scattered and inadequate
demonstration of the optimum mer-
its of the Columbia and DuMont
systems, and an expensive and un-
convincing repitition of the compar-
ative demonstrations upon which
the Commission acted more than
two years ago."
Best bet, said DuMont, would be
to hold off until all parties can par-
ticipate in February, when it will be
possible "to program adequate tests,
fair to each of the proponents, and
fully related to existing black and
white television without limitation
of equipment or reasonable cause
for complaint by any of the parties
as to the fullness of the opportunity
for hearings."
Profit Motive Not Paramount
Among TV Mfrs. — Goldsmith
Washington Bureau of RADIO DAILY
Washington — Commissioner Rob-
ert F. Jones of the FCC hurled the
charge yesterday that the interest
of radio manufacturers in the devel-
opment of color video "is in inverse
ratio to their profits from black and
white."
DuMont's research director, Dr. T.
T. Goldsmith, promptly took issue
with him, declaring that industry
research in color has been expand-
ing during the same period when
black and white has been beginning
to pay. As Dr. Allan B. DuMont
awaited his turn to appear. Gold-
smith was kept busy all day turning
aside barbed questions from the
Commissioners. He stuck to his pitch
for immediate lifting of the freeze
on TV, with a later decision on
standards for color, although he said
that were he on the FCC he would
like to lift the freeze and set color
standards at the same time, if it
could be done.
But color "is not ready at this
time" he said "and the public is
clamoring for more television ser-
vice."
ABC To Syndicate
'Crusade In Europe'
"Crusade In Europe," 26-week film
series based on the book by Gen.
Dwight Eisenhower, will be syndi-
cated by ABC to affiliates for local
sponsorship beginning the second
week in January. Series recently
completed a cycle on the web under
sponsorship of Time, Inc.
Programs Re-Edited
Programs have been re-edited to
provide for insertion of local com-
mercials, Murray Grabhorn, ABC
veepee said. Main reason for the lo-
cal release, he added, is the in-
creased audience since the series
began on the web on May 5. Many
new stations have gone on the air
since then and rate of receiver sales
has increased sharply, he added.
Series was produced by the March
of Time through arrangements
with 20th Century-Fox, from which
ABC obtained exclusive video rights.
Commissioners Attend
WAAM Anniversary Show
Baltimore — FCC Commissioners
George Sterling, Edward Webster
and Frieda Hennock and general
counsel Benedict C o 1 1 o n e were
guests of WAAM Tuesday as the
station celebrated its first anniver-
sary. Mayor Thomas D'Alesandro, of
Baltimore, also was present.
History of the station and excerpts
of several locally produced shows
were included in a special program.
"WAAM Birthday Party," produced
and directed by Anthony Farrar.
CBS Names Wood, Fates
To New Program Posts
CBS producer Barry Wood has
been named production supervisor
of the web's musical shows, effective
immediately, it was announced yes-
terday. He will coordinate musical
programming and will be responsi-
ble for budget and production ad-
ministration of all music show s.
At the same time, the web an-
nounced the promotion of producer
Gil Fates to the new post of super-
vising producer of daytime pro-
grams.
WNBK Sells Wrestling
Cleveland — Duquesne Brewing Co.
has signed with WNBK for sponsor-
ship of weekly wrestling pickups
from Cleveland Arena for 22 weeks.
Monday night matches will be de-
scribed by Bob Shelley.
8
RADIO DAILY
Thursday. November 3. 1949
Election-Cover Plans
Include AM And Tele
(Continued from Page 1 1
died by the respective New York
flagship stations, with top web news
commentators and analysts aug-
menting the work of the local news
staffs in covering and interpreting
the balloting.
Analysts Listed
"WCBS has assigned Don Hollen-
beck, Ned Calmer, Douglas Edwards,
Bill Leonard, Larry Leseur. and
Jack "Walters to Election Night
chores, with Margaret Arlen cover-
ing the event from the women's
viewpoint. WCBS-TV plans pickups
from the CBS newsroom in New
York, and also from the headquar-
ters of the major candidates. Movies
will also be made at those locations
to be shown later in the evening.
WCBS will air its first election
broadcast at 6:15 pjn., and will re-
main on the air broadcasting re-
turns until the contests for Mayor
of New York and U. S. Senator
from New York State have been de-
cided.
NBC has assigned Kenneth Bang-
hart to handle a running election
commentary on WNBC. and John
Cameron Swayze to do the same on
WNBT. In addition, reporters will
be stationed at strategic points in
the New York metropolitan area for
direct cut-ins on "Metropolitan
News Roundup," which will serve
as a clearinghouse for election news
and returns.
Special TV Newsroom
NBC's Studio 3-H in Radio City
will be converted into a special tele-
vision newsroom. Starting at 8: 30
p.m., all WNBT station breaks will
originate there, together with 30-
second reports on late balloting. A
special half-hour program of last-
minute returns and filmed inter-
views with the winning candidates
is scheduled for midnight. WNBT
will also send a crew and two cam-
eras to WNYC, to make use of the
city-owned station's special election
coverage facilities.
ABC, as previously announced,
will center both radio and television
coverage of the election in its big
new TV-l studio in its Television
Center. ABC commentators and
pundits who will be seen and heard
on WJZ and WJZ-TV Tuesday
night include Walter Kiernan, Ted
Malone, George Sokolsky, Pauline
Frederick, Taylor Grant, Gordon
Fraser, Don Gardiner, John Ed-
wards, and Julian Anthony. The
usual remote pickups from the vari-
ous campaign headquarters are also
planned.
WOR Assigns Reporters
WOR will plant reporters at the
seven campaign headquarters and
also in the Times Square area for
color fill-ins and interviews with
candidates. Lyle Van, Fred Vande-
venter, Henry Gladstone, and Pres-
cott Robinson will broadcast the
returns from the WOR newsroom
starting at 8 p.m. and continuing
until final returns are in. Harvey
NAB Registration
The advance registration for the
Second District NAB meeting which
opens at the Hotel Berkely-Carteret,
Asbury Park, N. J., today follows:
Alden, Jerry WSNJ — Britlgeton, N. i.
Alford. W. K. Jr. WSYR — Syracuse, N. Y.
Alger, Paul WSNJ — Bridgeton, N. J.
Arena, J. E. . . WFAS — White Plains, N. Y.
Ball, Don WCBS — New York, N. Y.
Bell, Robert . WCTC— New Brunsw ick, N. J.
Bengtson, C. A. . WINK — Binghamton, N. Y.
Brinkley, F. H. . . WENE — Endicott. N. Y.
Brown, T. L WGVA — Geneva. N. Y.
Burns, I>. P..WDHN — New Brunswick, N. i.
Cassili, Harold W
WEOK — Poushkeepsie, N. Y'.
Churchill, Dr. C. H..WKBW — Buffalo, N. Y.
Clother. Howard WEBR — Buffalo, N. Y.
Cottrell, I. E WI.NA — Peekskill, N. Y.
Doerr, W. Jr WEBR — Buffalo, N. Y.
Gaines. James M. . .NBC — New Y'ork, N. Y.
Gervan, R. I!. RRN — Ithaca. New York
Goldman, Harry L..WROW — Albany, N. Y.
Goldman, Simon . WJTN — Jamestown, N. Y'.
Goodman, Harry B. . WN.IR — Newark, N. J.
Hanna, M. R WHCC — Ithaca, N. Y.
Hanna, R. B. . . .WGY — Schenectady, N. Y.
Hoffman. K. B WGR — Buffalo, N. Y.
Keesee, F. I WMBO — Auburn, N. Y.
Kennedy, J. W.. Jr.
WHAM — Rochester, N. Y.
Kellv, E. K. . WWNY — Watertown, N. Y.
King, Cy WKBK — Buffalo, N. Y.
Call, New York Sun political re-
porter, will analyze voting trends
for the station's listeners.
WNYC to Feed Indies
Election coverage by New York's
independent stations will be
strengthened by use of the special
facilities of "WNYC, New York's city-
owned station. Unable to get FCC
permission to remain on the air be-
yond its usual 10 p.m. signoff time
Tuesday night, WNYC has offered
the other local stations use of its
lines to Police Headquarters and
other key locations. WNEW has ac-
cepted the WNYC offer, and other
New York stations may follow suit.
WNEW's own coverage will be bol-
stered further by the city staff of
ihe New York Daily News, which
compiles the station's regular half-
hourly newscasts. To speed the air-
ing of election bulletins, WNEW
will put lines and microphones into
the News Building to replace the
teletype circuit normally linking
the newspaper and the station. In
the WNEW studios Quentin Rey-
nolds and J. Murray Davis, political
reporter for the New York World-
Telegram, will wrap up the returns
with a running commentary. Another
Daily News political expert, Lowell
Limpus, will contribute to the elec-
tion coverage of the paper's video
station, WPIX.
Times City Room On Air
The New York Times' station,
WQXR, will broadcast election
news and returns directly from the
Times' city room. William R. Con-
klin, of the Times staff, will handle
the commentary. WQXR's hourly
newscasts from the Times probably
will be lengthened to insure fullest
?lection coverage. WABD, key Du-
Mont video station, plans pickups
from campaign headquarters at in-
tervals during the evening of Nov.
3, but beyond that has made no ex-
tensive coverage plans.
Martin, Paul WKBW — Buffalo, N. Y.
McFadden. T. B. . WNBC — New York, N. Y.
McHugh, Thomas. .WMSA — Massena, N. Y.
Miller, Don WCBS — New York, N. Y.
Moore, W. I WBNX — New York, N. Y.
Rintoul, S. R WXKW — Albany, N. Y.
Riple, W. A WTRY — Troy. N. Y.
Rosenhaus, I. R. ...WAAT — Newark, N.J.
Rowan, B. J. ...WGY — Schenectady, N. Y.
Ryder. S. W WENE — Endicott, N. Y.
Seit7., F. A.. . WFAS — White Pining, N. Y.
Silver, R. S., Jr.. . WLNA — Peekskill. N. Y.
Snyder, C. R., Jr. .WELM — Elmira, N. Y.
Stewarl, E WIBX — Utica, N. Y.
Swift. G. R WCBS — New York. N. Y.
Wiig, G. O WHEC — Rochester. N. V.
Wilde. R. B WABY — Albany, N. Y.
Woodland, C WCSS— Amsterdam, N. Y'.
Valerius, W. A WELM — Elmira, N. Y'.
Amor, Addison . . . RCA — New York, N. Y.
Batson. Charles ... BAB — New York, N. Y.
Cervone. L. . .Gates Radio — Qulncy, Illinois
Hardy. R. W. . .NAB — Washington. D. C.
Harrison, A. F. . . . U.P. — 'New York. N. Y.
Hart, Lee (Miss) . BAB — New York, N. Y.
Heberer, Miles
N. Y. State Radio Bureau — Albany, N. Y.
Kaye, S. M BMI — New York, N. Y.
Markh-im, G. E. . . NAB — Washington, I). C.
McGredy, R BAB — New York, N. Y".
Mitchell. M. B. . BAB — New York. N. Y.
Miller, Judge J.. NAB — Washington, D. C.
Morrison, R WBS — New York, N. Y.
Sparnon, K BMI — New York, N. Y.
Tower. C. H NAB — Washington, D. C.
Williams. I). R. . . SRTS — New York, N. Y.
Radio License Fee
To Continue In Canada
(Continued from Page ll
$2.50 radio license fee would be
abolished next year.
Mr. McCann was replying in the
Canadian House of Commons to a
question asked by John Dienfabaker
(PC— Lake Centre). He wanted to
know if there was any basis for the
statement made by a private Liberal
member that the fee would be elimi-
nated.
"I have no knowledge of it," Mr.
McCann said. "People who make
statements of that kind do so on
their own responsibility."
Scholarships Awarded
By WHOM's '5Kw. Club'
Three Columbia students from the
New York area will receive finan-
cial aid from a scholarship fund en-
dowed by members of the 5 KW
Club, made up of members of the
staff of WHOM, New York, the uni-
versity disclosed yesterday.
The club was organized as a social
group during the summer of 1948.
when WHOM's power was upped to
5 KW. The scholarship fund of $1,000
represents the proceeds of a benefit
performance staged earlier in the
year by WHOM talent at the Brook-
lyn Academy of Music. Members of
the 5 KW Club hope to make the
scholarship awards an annual event.
Coast Show Expands
San Francisco — "Palace Personali-
ties," half-hour weekly variety show
aired from the Palace Hotel here
over KFRC since May, will also be
carried by KHJ, Los Angeles, start-
ing Saturday, Nov. 5. The show is
sponsored by I. Magnin's, is pack-
aged and produced by Pavia Agency.
BMB High On Agenda
At NAB 2nd Dist. Meet
(Continued from Page 1)
BMB audience measurement will aid
them in radio sales and how they
may improve their radio sales tech-
niques through the medium of BAB.
Hanna to Report
Michael Hanna, general manager
of WHCU, Ithaca, and director of the
1st District will open today's meet-
ing with a report on district activi-
ties. He will then turn the meeting
over to the BMB discussion and sales
session. Charles Phillips, WFBL.
2nd District Sales manager chair-
man, will preside at the sales session
which will feature the presentation
by Mitchell of BAB.
Later today Carl Haverlin, presi-
dent of Broadcast Music, Inc., will
give a report on the industry music
organization's status.
Hosts at Cocktail Party
At 5:30 p.m., the New Jersey
Broadcasters Association will be
hosts at a cocktail party at the
Berkeley-Carteret. A special meet-
ing on "Small Markets" has been
called for 8 p.m., at which time
broadcasters in the smaller com-
munities will discuss their problems
of operation.
Employee-employer relations will
be the topic of the session tomorrow
morning beginning at 10 a.m. Gun-
nar Wiig, WHEC, Rochester, 2nd Dis-
trict Employee-Employer Relations
chairman, will preside at the meet-
ing which will feature Charles H.
Tower of NAB as discussion leader.
Station operating labor costs, tech-
nical programming and selling are
among the topics which will come
up for discussion.
In the afternoon beginning at 1:30
p.m., the broadcasters will hear from
Justin Miller, president of NAB.
Judge Miller will speak on "NAB
and You" and will discuss frankly
some of the problems faced by the
radio industry. Judge Miller's ad-
dress will be followed by a forum
discussion.
RWG Negotiators Given
Power To Call Strike
The negotiating committee of the
Radio Writers Guild, which has been
attempting to reach agreement with
ABC, NBC, and CBS on a contract
covering staff news and continuity
writers, has been authorized to take
strike action if and when it deems
such a step necessary.
Meeting Held Tuesday
The authorization was voted un-
animously at a meeting in New York
on Tuesday of the network writers
involved. At the same time, the
Guild's negotiating committee reaf-
firmed its intention of withholding
any strike order while Commis-
sioner J. R. Mandelbaum of the
Federal Mediation Service continues
his efforts to bring about a peaceful
settlement of the issues being dis-
puted. Foremost of these, according
to a Guild spokesman, is job secur-
ity.
The National Daily Newspaper of Commercial Radio and Television
VOL. 49. NO. 24
NEW YORK. FRIDAY. NOVEMBER 4. 1949
TEN CENTS
SMALL-MARKET SPOT BIZ SEEN GAINING
FCC Again Functions;
Relay Hearing Nov. 28
Washington Bureau of RADIO DAILY
Washington— The FCC is "back
in business," with hearing schedules
again activated, but it still looks as
if it will be many months before
law department offices are reopened.
It was annnounced yesterday that
oral argument in the controversial
Commission proposal to permit in-
terconnection of TV relay systems,
private and common carrier, will
be held Nov. 28. The whole question
of eventual relay by private wire
will be explored in this proceeding,
with TV leaders to be heard along
with A.T.&T. and Western Union.
IBS Cites Campus Stations
As Valuable Pro Training
The 1949 programming report of
the Intercollegiate Broadcasting Sys-
tem, released this week, disclosed
f. that the 73 campus stations which
are members carry some 3,000 per-
sons on their student staffs, "several
hundred" of whom enter commercial
< radio each year.
The report, prepared by Prof.
Howard C. Hansen, IBS program di-
rector and MacMurray College,
(Continued on Page 6)
WLIP Remains On Air
As 12 Staffers Strike
Chicago — Twelve employees of
WLIP, Kenosha, Wis., represented
by two AFL unions, AFRA and the
IBEW, went out on strike Wednes-
day afternoon after what the unions
described as the unjustified firing of
an announcer and an engineer.
WLIP, a 250-watt daytime— only
(Continued on Page 2)
International Santa
Writer-producer-director Carlton
E. Morse, in cooperation with the
Foster Parents' Plan for War Chil-
dren, has launched a campaign
for nation-wide support of an In-
ternational Santa Claus project to
provide clothes, toys and other
Christmas cheer for children
throughout the world on his week-
day "I Love A Mystery" program
over Mutual.
Electronic Stork
The following telegram was re-
ceived by MBS, New York, from
Al Godwin, general manager of
KFPW, Fort Smith, Ark.: "New
Ft. Smith outlet requests Mutual
affiliation operate 24 hours a day
on plenty of lung power. Soiled
Conductivity, constant wet bot-
tom assures good reception. Made
debut Wednesday morning. Call
letters KSEG, 'Kute' Susan Eliza-
beth Godwin. Had fullback
and halfback. Now have cheer
leader."
Eleven Stations Join
'Pennies' Campaign
Eleven stations across the country
have joined the "Parade of Pennies"
campaign, in cooperation with
CARE and the American Founda-
tion for Overseas Blind, for the col-
lection of contributions to purchase
food and supplies as Christmas
packages for the ill-clothed, ill-fed
and sightless children of other lands.
The ten stations which have joined
(Continued on Page 6)
KWHK's Minor Elected
By Kansas AP Members
Lawrence, Kans. — Vern Minor,
manager of KWHK, Hutchinson,
was elected chairman of the Kansas
Assn. of Associated Press Broadcast-
ers at a meeting here marking the
group's first anniversary.
R. M. Seaton, manager of KGGF,
Coffeyville, was named vice-chair-
(Continued on Page 6)
Expect Orders In 1949 To Exceed '48.
Says Goldman At NAB Regional;
Hanna Heard; Miller Today
IT&T Chief Outlines
Int'l TV Development
Those who have contributed to
"the postwar industrial miracle" of
television were hailed for their cov-
erage and adventurous spirit by
Gen. William H. Harrison, president
of IT&T, guest speaker at yesterday's
luncheon meeting of the Radio Ex-
ecutives Club of New York, held at
the Hotel Roosevelt.
Harrison, whose topic was "Inter-
national Communications," touched
(Continued on Page 7)
Top Programs Unchanged
In Latest Nielsen List
National Nielsen-Ratings for the
week ending Oct. 1, just reported,
were at "generally higher" levels
for leading evening programs than
in the previous report. The "Top
Six" maintained their positions un-
(Continued on Page 2)
Ad Council To Conduct
Census Bureau Campaign
The Advertising Council will con-
duct an advertising campaign for the
Bureau of the Census, U. S. Depart-
ment of Commerce, prior to April,
1950, to pave the way for the Decen-
(Continued on Page 2)
Web Program Switches Show
Slight Change In Ratings
Of the four programs which
switched from NBC to CBS during
the past year and made both the
"First Fifteen" evening Hooperatings
of Oct. 31, 1949 and of Oct. 30, 1948,
three improved in their positions
but two dropped slightly in their
ratings.
Jack Benny moved from fourth to
second place, but dropped from 21.9
to 21.0 in program rating. Similarly,
in the 1948 Hooper report, the
"Charlie McCarthy" show had a
rating of 14.7 compared to 13.6 in the
Oct. 30, 1949, report. The program,
however, dropped from 14th place
in 1948 to the 15th spot in 1949.
"Amos 'n' Andy" and Horace
Heidt, which held 39th and 37th
positions, respectively, last year im-
proved this year to the 12th and 14th
spots, in the same order. Neverthe-
less, the ratings improved compar-
(Continued on Page 6)
By FRANK BURKE
Editor, RADIO DAILY
Asbury Park, N. J. — Na-
tional spot business for the
small market station is on
the upgrade and the orders
for this year will probably
exceed the total business
placed during the past year,
broadcasters attending the
small market meeting of the
2nd District, NAB, revealed
(Continued on Page 3)
WKAQ,lan¥an,Sold
By IT&T To Publisher
Sale of WKAQ, San Juan, Puerto
Rico, to Angel Ramos for $325,000
was announced yesterday by IT&T.
The station has been operated since
1922 by the Radio Corp. of Puerto
Rico, an IT&T subsidiary.
Ramos is a prominent Puerto
Rican businessman, and publisher of
"El Mundo," the island's largest
(Continued on Page 2)
Facsimile Transmissions
Resume Today At WFIL
Philadelphia — WFIL will resume
facsimile operations today with the
transmission of a special fax edition
of the Temple University News
from 2:30 to 3 p.m. Similar trans-
missions will be made each Wednes-
(Continued on Page 2)
Thanks From Abroad
Washington — The German So-
ciety for Education has cabled
its thanks, on behalf of Germa-
ny's school children and teachers,
to the American public for con-
tributions which went to buy
radio sets for schoolrooms in
Western Germany. The funds
were raised through spot an-
nouncements on U. S. stations,
arranged by the NAB.
»
2
RADIO DAILY
Friday. November 4, 1949
Vol. 49, No. 24 Friday, Nov. 4, 1949 10 Cts.
JOHN W. ALICOATE : : Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays. Sundays
and Holidays at 1501 Brozjdway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher ; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President; Chester B.
Bahn, Vice-President; Charles A. AlicoLite,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily,
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Coble address: Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone S436
WASHINGTON BUREAU
Andrew H. Older. Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Glrard, Manager
Tower Petroleum Bldg.,
Dallas. Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
under the act of March 3, 1879.
FINANCIAL
(November 3) —
NEW YORK STOCK EXCHANGE
Net
High Low Close Chg.
ABC 75/s 73/8 75/8
Admiral Corp 28 275/8 273,4
Am. Tel. & Tel. . . .1451/s 145 145 — Va
CBS A 24l/4 235/8 24 — i/8
CBS B 241/4 24 24
Philco 2934 243/8 295/8 — l/8
Philco pfd 80y2 8OV2 8OI/2 — 1
RCA Common 123/8 121/8 121/4
RCA 1st pfd 73 72 73 + %
Westinghouse 28% 28 28V2 — 1/4
Westinghouse pfd..l003/8 100 1003/8 — l/8
Zenith Radio 28y2 28i/2 28'/2 -f l/8
NEW YORK CURB EXCHANGE
Hazeltine Corp. ... 14l/2 14'/2 14l/2 + V4
Nat. Union Radio. . 234 25/8 2%
OVER THE COUNTER
Bid Asked
DuMont Lab 20l/2 21 1/4
Stromberg-Carlson 13% 15
Top Programs Unchanged
In Latest Nielsen List
(Continued from Page 1)
changed — Lux, Godfrey, Mr. Keen,
Irma, FBI, and Suspense.
The following programs shifted
position markedly: Fibber McGee &
Molly, from 12th place to 7th place;
Bob Hope, from 19th to 12th; Mr.
D. A., from 24th to 13th; Mr. Chame-
leon, from 25th to 14th; Mr. and Mrs.
North, from 11th to 15th; The Fat
Man, from 13th to 18th.
Stork News
Norman Ober, promotion writer
for WCBS, is the father of a girl
born Wednesday to Mrs. Ober at the
New York Women's Infirmary. New-
comer, weighing six pounds, eight
ounces, will be named Doris Wendy.
For Posterity
Hempstead, N. Y. — Copies ol
two newscasts on WHLI de-
scribing the dedication of a new
seven-million-dollar public build-
ing have been sealed for pos-
terity in the building's corner-
stone. The newscasts were
written by Jerome J. Karpf, Jr..
WHLI news director. The building
is a sewage disposal plant.
WKAQ, San Juan, Sold
By IT&T To Publisher
(Continued from Page 1)
newspaper. The deal covers WKAQ's
three-story studio building in San
Juan, a 5-kw transmitter and an an-
tenna tower. The transmitter and
tower are located at Sabana Liana,
seven miles east of San. Juan. The
property occupied by the latter
equipment will be leased to the new
owner as part of the contract.
The studio building houses two
main studios, four smaller studios,
and a theater seating 150. According
to IT&T, WKAQ is "the fifth oldest
station in the world and the second
oldest in Latin America." Although
out of the broadcasting field, the Ra-
dio Corp. of Puerto Rico will con-
tinue to operate its worldwide radio-
telephone network and direct radio-
telephone service between Puerto
Rico and her Caribbean neighbors,
IT&T said.
WLIP Remains On Air
As 12 Staffers Strike
(Continued from Page 1)
independent, has continued to oper-
ate with a skeleton staff of seven.
According to WLTP's owner and
general manager, William L. Lip-
man, an NLRB hearing was to have
been held in Kenosha on Nov. 10, at
which time the certification of
AFRA and IBEW as bargaining
agents for WLIP employes was to
have been discussed. The contingent
on strike is composed of three en-
gineers and nine free-lance "per-
formers" and staff men.
WFDR Planning Analysis
Of Pre-Election Status
WFDR, New York, FM station
owned by the ILGWU, will air a
statewide analysis of the New York
political outlook on Sunday, 6:30-
7 p.m.
The program was produced by
WFDR's special events department
in cooperation with the news editors
of seven New York stations in lo-
calities regarded as "crucial" politi-
cally. Each cooperating station con-
tributed a taped or recorded seg-
ment. These were consolidated by
WFDR, and each of the seven sta-
tions was sent a copy of the com-
pleted program for broadcast. The
stations are WJTN, Jamestown;
WGR, Buffalo; WIBX, Utica; WHCU,
Ithaca; WSYR, Syracuse; WPTR,
Albany; WHLI, Hempstead, L. I.
Ad Council To Conduct
Census Bureau Campaign
(Continued from Page 1)
nial Census, described as the "most
comprehensive and important popu-
lation, housing and agricultural sur-
vey ever conducted in the United
States."
Robert R. Mathews, vice-president
of the American Express Company,
has been named volunteer coordin-
ator for the campaign. Benton &
Bowles, Inc. will serve as the volun-
teer advertising agency.
"The purpose of this public service
campaign, as I see it now," Mr.
Mathews stated, "will be to explain
to the public the significance and ob-
jectives of the census and to en-
courage every citizen to answer the
required questions willingly and ac-
curately."
Henry C. Wehde, Jr., is the Coun-
cil's campaign executive on this
public service project. Representa-
tives of the Bureau of the Census
working with the Council on the
campaign are: Frank R. Wilson, in-
formation assistant to the director;
and Earl A. Nash, information spe-
cialist.
Facsimile Transmissions
Resume Today At WFIL
(Continued from Page 1)
day and Friday of the current school
year.
The Phila. Inquirer stations, of
which WFIL is the parent, trans-
ferred their facsimile equipment to
Temple University last May 4. How-
ever, WFIL supervises the fax oper-
ations and lends personnel to the
University for training and advisory
purposes.
WLIB Sets Negro Show
3 Hrs., Across The Board
WLIB has completed its first step
in plans calling for block program-
ming aimed at New York's 1,000,000
Negro listeners with the signing of
Hal Jackson, a Negro disc jockey
from Washington and Baltimore for
three hours of music, sports and
human interest stories, Mondays
through Sundays, 7-10 a.m.
The show, titled "The House That
Jack Built," previously was aired
by four stations: WNIX and WOOK,
both in Washington, and WEAM,
Arlington, Virginia, and WSID, Bal-
timore. WLIB will start broadcast-
ing the program on Nov. 6.
Gilbert Named Director
Richard Gilbert, recording direc-
tor of Columbia Records' Master-
works Department, has been named
director of the department, effec-
tive Nov. 1. Gilbert was recording
director of RCA-Victor Red Seal
Records before joining Columbia in
October, 1948.
Wedding Bells
George Bell, announcer for WHLI,
Hempstead, Long Island, was mar-
ried to Edith Podel last Sunday.
"Hey, is
this all?"
Mommy, the leopard, is com-
plaining, and woe be unto anyone
who gets near enough to listen
to her! She isn't fussy about her
food as long as she gets more!
The radio advertiser also wants
more. He wants more results at
lower cost. And in Baltimore,
that's where W-I-T-H comes in.
W-I-T-H delivers more home
listeners - per - dollar than any
other station in town. But that's
not all! A recent survey made
under the supervision of the
Johns Hopkins University
showed that of all radios playing
in taverns, 67.3% were tuned to
W-I-T-H!
So if you want low-cost results
in Baltimore, just call in your
Headley-Reed man and get the
whole W-I-T-H story. And do it
today!
Baltimore 3, Maryland
TOM TINSLCY, President
Represented by Headley-Reed
i
RADIO DAILY:
National 'Spot' On Upgrade,
Goldman Tells NAB Regional
COminG and GOWG
Friday, November 4, 1949
AGENCIES
ARTHUR S. CADY has rejoined
Geyer, Newell & Ganger, Inc., as an
/ associate art director, H. W. Newell,
executive vice-president, has an-
nounced. Cady, who was associated
with GN&G 10 years ago, formerly
4 was art director with Hewitt, Ogilvy,
Benson & Mather, Inc.
WILLIAM DIX has joined Allied
Syndicates, Inc., New York, public
I relations organization. Formerly TV
account executive with ABC, he has
been appointed assistant to the
president at Allied.
FLINT ADVERTISING ASSOCI-
ATES has been named by the Steel
I Sash Service & Sales Co., Inc.
EDWARD J. ROHN has joined the
' New York AM sales staff of the Ed-
I ward Petry Company. He had been
j in radio with Warwick & Legler for
seven years and prior to that was
, with the Maxon agency in Detroit.
Kansas City — Wayne W. Cribb,
^ general manager of KHMO, Hanni-
I bal, Mo., was elected president of
[ the Missouri Broadcasting Assn. at
the group's annual business meeting
I here Oct. 31.
Other officers elected were: Mah-
i Ion R. Aldridge, Jr., KFRU, Colum-
I bia, vice-president; Harry Renfro,
i KXOK St. Louis, secretary-treasurer,
Newly-elected directors are: E. K.
Hartenbower, KCMO, Kansas City;
Mshlon R. Aldridge, Jr., KFRU,
$ Wayne W. Cribb, KHMO; G. Pear-
l son Ward, KTTS, Springfield; Harry
( Renfro, KXOK, St. Louis, and Glenn
I G. Griswold, KFEQ, St. Joseph,
j The association includes the fol-
I lowing member stations: KDMO,
KFRU, KHMO, KSWM, KCMO,
. WHB, KIRX, KWOC, KTTR, KSD,
KXLW, KXOK, KWK, WIL, KSTL,
WEW, KDRO, KWPM, NFEQ,
KMBC, KICK, KTTS, KXEO, and
i t KWRE.
(Continued
here last night. Sponsors and time
buyers have found that stations in
the smaller communities are an ef-
fective medium in penetrating the
local market and many new users
of spots have channeled business to
the suburban and rural areas, Simon
Goldman, general manager of WJTN,
Jamestown, N. Y., and chairman of
the Small Markets Division of the
2nd District, NAB, declared at the
Berkeley-Carteret Hotel session. He
added that stations in his area re-
ported an increase in spot business
this year and that the year's return
in this field will probably surpass
1948's business.
New York Area Busy
Many new accounts are using spot
radio time this year in the New
York area it was revealed. Among
them are Pfeiffer Beer of Detroit;
Fort Pitt Beer of Pittsburgh; Vir-
ginia Dare Wines and Ex-Lax. In
addition, the automobile industry
has been buying spots through
dealer co - op managements. The
automobile manufacturers include
Hudson, Dodge, Kaiser-Frazer,
Chevrolet and Ford.
Michael Hanna, general manager
of WHCU, Ithaca, chairman of the
2nd District, confirmed the reports
of increased national spots and spoke
enthusiastically about sales clinic as-
pects of the NAB meeting. He said
that every one of the 100 broadcast-
ers present are here for business and
hope through interchange of ideas to
better their sales picture back home.
Hanna Likes Regionals
Speaking of the functions of NAB,
Hanna told the 2nd District broad-
casters that he feels NAB's first duty
is to help the broadcaster associa-
tion members improve their sales
and, secondly, to give them good
representation in Washington. He
said that he feels the regional meet-
ings are far more effective in aiding
the broadcasters than the national
NAB conventions.
The Small Market session last
night was conducted by a panel
Japan Book Will Honor
Tour Of 'Town Meeting'
Word has been received from
Tokyo of the intention of the Japan-
ese press association, Radiopress,
Inc., to publish in book form the en-
tire series of broadcasts originating
from the 12 world capitals visited
by "America's Town Meeting of the
Air" on its recent global junket.
The book, according to Masao
Ekimoto, Radiopress's director, will
be in Japanese and will consist of
approximately 250 pages. Photo-
graphs will also be used to illustrate
the various Town Meetings which
were held in London, Paris, Berlin,
Vienna, Rome, Ankara, Tel Aviv,
Cairo, Karachi, New Delhi, Manila
and Tokyo.
from Page 1 )
composed of Dutch Cassill of WEOK,
Poughkeepsie, N. Y.; Bob Bell,
WCTC, New Brunswick, N. J., and
Bud Alger of WSNJ, Bridgeton, N.
J. This session, presided over by
chairman Goldman, discussed re-
quirements for good salesmanship,
programming, production and the
creation of program packages which
are saleable.
Most broadcasters indicated that
news programs still top the list of
commercial sales and that while lo-
cal giveaways were proven audience
getters, they are on the decline in
local popularity.
Yesterday's session was devoted to
Maurice Mitchell's presentation in
the interest of Broadcast Advertis-
ing Bureau and Kenneth Baker's re-
port on the progress of BMB's
second audience measurement study.
Judge Miller To Speak Today
Today the broadcasters will hear
an address by Justin Miller, presi-
dent of NAB, and will participate in
a discussion of employee-employer
relations which will be conducted by
Gunnar Wiig of WHEC, Rochester,
chairman, and Charles H. Tower, as-
sistant director of NAB Employee-
Employer Relations.
PAUL SCHEFFELS, assistant to Thomas Vel-
otta, vice-president of the American network
in charge of news and special events, has left
for Florida, where he will remain during the
period when Walter Winchell broadcasts from
the Sunshine State.
MARIAM SPOTT, assistant to the public
relations and promotion director of WHCU,
Columbia network outlet in Ithaca, N. Y., is
visiting this week at the New York head-
quarters of the web.
HORACE HEIDT and the members of his
program company are in New Orleans. He will
broadcast this Sunday's show from the Munici-
pal Auditorium.
JOHNNY LONG and the members of his band
were in New York momentarily yesterday be-
fore leaving for Hartford, where today they
open at the State Tfieater.
BILL POLGLASE and CHIP CIPOLLA fill
their Number One assignment of the year
tomorrow when they go up to West Point to
broadcast the titanic battle between the
Army and Fordham, which will be played at
Michie Stadium.
MILES HERBERER, of the New York State
Radio Bureau, is attending the meeting of the
2nd District, NAB, at the Berkeley-Cartaret
Hotel in Asbury Park, N. J.
ROLAND TRENCHARD, public relations di-
rector for WAAT and WATV, Newark, next
Thursday and Friday will be in Washington to
attend the meetings of the National Confer-
ence of Christians and Jews.
ARTHUR SMITH and his Crackerjacks, vocal
group heard on WBT, Charlotte, N. C., are
in Raleigh, capital city of the state, for an
engagement at the Pall Mall Room of the
Hotel Raleigh.
• faces • facts • figures • wins • ^
ALLEN
BROWN'S
CORNER
Allen Brown is new to New York
listeners. A folksy, natural per-
sonality he has an enviable record
in selling advertisers' products.
For complete details on ALLEN
BROWN'S CORNER call the near-
est WINS-CROSLEY sales office.
ALLEN BROWN'S
8:30-9:00 a.m. daily.
CORNER
WINS
50KW NEW YORK
CROSLEY BROADCASTING CORPORATION
LAVERNE WALTMAN, news di-
rector of WLPO, LaSalle, 111., is
K the new chairman of the Illinois As-
Bt sociation of Associated Press Broad-
V casters. He was elected at the Asso-
^ ciation's second annual meeting held
in Allerton Park, and succeeds
Harold Safford of WLS, Chicago,
who has been acting chairman. The
*•' two new vice-chairmen of the AP
group are Charles Harrison of
WHBF, Rock Island, 111., and Robert
La Mere, WLBH, Mattoon, 111.
ROBERT PASCH has joined the
copy department of Kenyon & Eck-
hardt, Inc. An engineering graduate
of the University of Michigan, he
formerly was with Buchanan.
ARISTA ADVERTISING CO.,
New York, has been appointed by
Morris Hessel, Inc., furrier.
i
Missouri Broadcasters
Elect Wayne W. Cribb
RADIO DAILY-
Friday, November 4, 1949
sun fRiiiicisco
By NOEL CORBETT
JOLLY BILL" STEINKE was host
to seventy-five blind children
from the Bay Area at KNBC's Hal-
lowe'en party. The event is part of
the year-round program of Recrea-
tion for the Blind. Kids were taken
on studio tours and entertained in
the "fun house," created by the en-
gineering and sound effects staffs of
the station.
Alan Cormack, KCBS chief en-
gineer and Roy Jensen of his de-
partment are working out their own
designs for some of the equipment
to be installed between now and the
first of the year in KCBS's all-over
replacement program. Present con-
soles and bulky audio racks are be-
ing replaced with Standard RCA
Consolettes, latest 76 series, and BCS
1-A switching systems.
Here 'N' There . . . Foote, Cone
and Belding's new copy chief is In-
nis Bromfield . . . William Martin
has been named director of the art
department of KRON-TV (which
opens November 15) . He was for-
merly faculty instructor of set de-
sign with the Art League of Cali-
fornia . . . Jack Washburn and Joan
Transgrud of the KNBC guest rela-
tions staff are now a singing duet on
"Light and Mellow."
The Pacific Telephone and Tele-
graph Company is installing two
antennae atop its New Montgomery
Street skyscraper in the center of
the city. These antennae will be the
San Francisco terminus of the
microwave relay system now under
construction to carry television pro-
grams between here and Hollywood.
Other relay terminals will be con-
structed at vantage points between
here and Los Angeles. The system
will be in operation by next Sum-
mer.
Myron Elges, vice-president of
Louis H. Caine Ad Company, tore
a ligament in his leg which has kept
him off his Palomino. Despite rain
or highwater he'll ride the prize-
winning beastie at the big rodeo
roundup at the Cow Palace the end
of this month.
When Bing Crosby was in town he
cut a guest spot with Bill Weaver
for "Waitin' for Weaver" and an-
other with Jim Grady for "This is
San Francisco." Cutting was done in
the afternoon for next day's release.
When El Bingo heard the release
would be at 6: 15 and 8:00 ayem, he
said he guessed he'd miss hearing
himself.
Mainly About Manhattan. . .
• • • AROUND TOWN: Dom DiMaggio has been ofiered a radio
show in Boston similar to Joe's here. . . . Oxydol interested in getting
Dinah Shore for a video series. Dinah's none too keen on the new medium
yet, but the reception to her stint on Ed Wynn's show may change her
mind. . . . Harry Babbitt won't be with Kay Kyser on his TV series
here. He'll be replaced by Mike Douglas. . . . Jane Pickens set ior "We
the People" tonight on their first show on NBC-WNBT. She'll sing two
numbers from her current show, "Regina." . . . Fran Warren joins
Henry Morgan tonight as a regular. . . . CBS may drop its televising ol
the Bklyn games, with WOR-TV stepping in. . . . Mark Goodson and
Bill Todman have come out with their new "Winner Take All" home
quiz book published by Crown and retailing ior a buck. . . . Have the
NBC talks with Slapsie Maxie regarding a nightly show from a 52nd
St. bistro gone bye-bye? . . . Harvey Stone sez he turned down a radio
program under joint sponsorship. He said the joint wasn't reliable. . . .
Al Capp has selected Bill Gernannt's "County Fair" airer as the official
radio send-off of Sadie Hawkins' Day Nov. 19th. . . . Upton Sinclair's
"Lanny Budd" novels to wind up as an air series. . . . Morey Amster-
dam sez he enjoyed the Indian summer — has no squaw coming.
ft ft ft ft
• • • THEY SAY: If radio couldn't kill radio, television
can't either. — Bill Vaughan of the Kansas City Star. . . . When a
chorine marries a millionaire, you can tell exactly how long
it'll last. As long as the million. — Jack Gilford. ... A psycholo-
gist is a man, who, when a beautiful girl enters the room, watches
everybody else. — Bruce Patterson. . . . TV merely stands for Tired
Vaudeville. — Fred Allen.
ft ft ft ft
• • • TELLING ON TELEVISION (or views on video): Somehow
wrestling matches from Chicago have more comedy than those emanating
from N'Yawk. . . . Rex Marshall's nifty commercials on "Suspense"
are adult sales fodder, well digested and tastefully served. . . . That
card reading on "We the People" slows down an otherwise excellent
human screen newspaper. . . You must go along with the attempt made
by "City at Midnight." It shows TV is getting OK. . . . "The Clock" on
your screen shapes up as 'tick top' drama. . . . We don't suggest
casting usually, but somebody should tell wonderful Gertrude Berg
that "Rosie" and "Sammy" on "The Goldbergs" aren't quite as believable
as past performers who have played the roles. ... Ed Wynn is the
best reason kinescope should be tolerated. . . . "Yesterday's Newsreels"
give the viewer the nostalgia brought on by a shaving mug, slicker
raincoats, Irene Castle and dance marathons. . . . Funny how often
those Friday night "Greatest Fights" following the live Madison Sq.
Garden bouts are better scraps than the ones you've just witnessed.
ft ft it ft
• • • OUR HAT'S OFF DEP'T: The genial platter-tudes
of WVNJ's disc jock, Hal Tunis. . . . Jeff Clark's vocalizing on
the Hit Parade. . . . Ralph Young's show-stopping in the Strand's
"Make Mine Manhattan." . . . Jack (a la) Carter's clowning on
"Cavalcade of Stars."
"ft ft ft ft
• • • SMALL TALK: Astrologer Carroll Righter guests on "Leave
It To The Girls" Sunday with his lovely client. Mrs. Tyrone Power
(Linda Christian). . . . Thyra Samter Winslow readying a video show
tagged "Ugly Duckling," which will try and prove how clothes and
makeup make the gal. . . . Miklos Gafni did his recent Carnegie Hall
concert with a 104 fever and his medico backstage. ... If you're inter-
ested in firearms, see and hear newsman Edward R. Murrow, cm
expert, guest on Sherriff Bob Dixon's "Chuck Wagon" Wednesday.
SOUTHWEST
EASY DOES IT," KTUL, Tulsa
team, is so much in demand
for civic club appearances that they
spend almost as much time in this
activity as they do on the air with
their regular program across-the-
board at 3:05 p.m. Marjean Fox ;s
the sultry songstress who acts as
lyrical hostess in each session and
she is backed with a four piece unit
with electric guitar, standard guitar,
violin and piano. Rotarian John
Esau, veepee and general manager,
of KTUL recently took the group to
Sapulpa Oklahoma Rotary luncheon,
and the next appearance will be at
the Tulsa Optimists Club.
A 7-day-per-week television news
program, "News Final," on WBAP-
TV, Fort Worth, has been signed by
David Kittrell, account executive
with Crook Advertising Agency for
Linz Jewelists, leading Dallas jewel-
ry retailer. "News Final" will close
the day of televising on the Fort
Worth television station and will
feature Lillard Hill, ace WBAP
newscaster with a last minute
roundup of the day's news using,
where practical, film strips from
earlier news programs, and showing
Hill in the studio reading news and
showing films and stills.
Green Spot Signs
2 Contracts With ABC
West Coast Bureau of RADIO DAILY
Hollywood — Green Spot, Inc., on
behalf of its "Green Spot Orange-
ade," has purchased the five-minute
Wednesday (8:25-8:30 p.m., PST.)
"Detective of the Week" and a twice-
weekly 15-minute segment of "Sur-
prise Package," Tuesdays and Thurs-
days, 2-2: 15 p.m., PST., over a West
Coast network of 14 ABC stations.
The deal for "Detective of the
Week" runs for nine weeks. The
contract for "Surprise Package" is
for a 13-week period. Phillip J.
Meany Co. is the agency.
Montgomery Will Move
To Earlier Time Spot
"Robert Montgomery Speaking,"
the weekly quarter-hour commen-
tary series on ABC currently aired
Thursdays, 10:10 p.m., EST, will
move to a new time period on the
same night, 9:45 p.m., EST, begin-
ning Nov. 10.
'Montgomery is sponsored by the
Frank H. Lee Co. Grey Advertising
Agency represents Lee.
WWRL & 'Voice' To Air
Dewey Speech Tomorrow
Governor Thomas E. Dewey's ad-
dress before the Lithuanian-Ameri-
can Congress, Nov. 5, 2:30-3 p.m., at
the Hotel New Yorker will be broad-
cast exclusively by WWRL. The
program also will be shortwaved by
the Voice of America.
means SuiineU
— Section of RADIO DAILY. Friday, November 4, 1949 ^^^^^^^^^^^^^^^^^^
Manufacturer's TV Show Aids Dealers
A TV manufacturer, who sponsors his own video show to help dealers
merchandise their sets, found in a survey that 38.5 per cent of the dealers
with sets on were showing patrons his program. John Meek, president
of John Meek Industries, Inc., Plymouth, Ind., sponsors "Meek Tele-
Newscasts" four afternoons a week over Chicago TV station WNBQ.
A special telephone survey conducted by the station revealed that the
Meek program rated higher than three others, telecast at the same time,
by dealers viewing TV programming at that time. Meek has urged
other TV manufacturers to sponsor their own programs, saying that
"it is necessary that all of us express our confidence in the industry in
this concrete manner."
Urges TV Industry
Reduce Tube Glare
Syracuse, N. Y. — Studies and tests
which point the way towards simpli-
fication of television sets and mark-
ed improvement in the picture con-
trast of video tubes were revealed
here this week to members of the
engineering department of the RMA
and IRE held at the Hotel Syracuse.
W. B. Whalley of the Physics Lab-
oratories of Sylvania Electric Prod-
ucts, Inc., Bayside, N. Y. told the
engineers that the study of TV re-
ceiver simplification "commenced
with an analysis of basic television
receiver requirements capable of
yielding high-quality performance.'
A. E. Martin of Sylvania's Physic
Laboratories speaking on "An Eval-
uation of Television Viewing Tubes,"
co-authored by Dr. R. M. Bowie,
manager of Sylvania Physics Labs
said tint or color in filters is of
questionable value. The illumination
industry would have removed un-
desirable portions of the visible
spectrum long ago, if they existed.
The only real advantage of viewing
filters is their ability to alleviate the
loss of contrast caused by ambient
light in the room, halation, reflection
from the back of the safety window
and 'hot-spots' due to reflections
from curved face of viewing tube.
Martin stated that a Committee of
the Joint Electron Tube Council has
adopted an industry recommenda-
tion for glass tubes which recogni-
zes the apparent desirability of re-
ducing the light transmission of tele-
vision picture-tube faces.
ERGinEERS —
COnSULTflRTS
RALPH B. AUSTRIAN
Television Consultant
1270 AVENUE OF THE AMERICAS
NEW YORK 20, N. Y.
Tel.: CO. 5-6848
A. R. BITTER
Consulting Radio Engineers
4125 MONROE STREET
TOLEDO 6, OHIO
Tel.: Kingswood 7631
WILLIAM L FOSS, Inc.
Formerly Colton & Feu, Inc.
927 1 5th St., N.W. REpublic 3883
WASHINGTON, D. C.
Col. Records Ups Gilbert
Richard Gilbert, recording direc-
tor of Columbia Records' Master-
works Department for the past year,
has been appointed director of the
Masterworks Department, according
to an announcement by Goddard
Lieberson, executive vice-president
of the company. Gilbert assumed
his new duties November 1. Before
joining Columbia in October, 1948,
he was recording director of RCA-
Victor Red Seal Records.
Emerson Promotes Vassar
William Vassar, for the past five
years engineering assistant to Dor-
man D. Israel, executive vice-presi-
dent of Emerson Radio and Phono-
graph Corporation, has been promo-
ted to the post of chief engineer.
Vassar is chairman of the Safety
Committee of the Receiver Section
of RMA; a member of the Receiver
Executive Committee of RMA and a
member of the Underwriters' Lab-
oratories Industry Advisory Confer-
ence.
Tele-tone Radios In Film
A commercial film being prepared
for the industry, depicting the power
of radio as a medium of advertising,
will show Tele-tone radio sets, both
portable and table models, in the ac-
tion of the firm. A group of the ma-
jor networks, and the NAB, are
producing the film, "Lightning that
Talks" for the All Radio Industry.
Film will be shown to advertising
agencies throughout the country and
to a large number of men's and wo-
men's clubs.
GE Equipment Distributor
Automatic Electric Company of
Chicago has been appointed a dis-
tributor for General Electric radio
communications equipment, it has
been announced by A. A. Brandt,
general sales manager for the Elec-
tronics Department. Officials of the
distributor recently made a tour of
Electronics Park and inspected man-
ufacturing and engineering facilities.
New developments in narrow and
wide-band equipment and multi-
channel microwave relay apparatus
were revealed.
Record Changer Sales Up
Sales of RCA Victor's 45-rpm
record changer now exceed 50,000
a month, according to J. B. Elliott,
vice-president in charge of consu-
mer products. Elliott revealed that
the 45-rpm instruments are being
sold at the rate of 20,000,000 annu-
ally.
Reduction in the price of RCA
changer from $24.95 to $12.95 has
been responsible for the boost in
sales, Elliott said.
Altec Promotions & Additions
Altec Service Corporation has
promoted Ralph Kautzky from
Broadway service inspector to N. Y.
suburban field manager, taking in
N. J. and upstate N .Y. J. I. Mather,
formerly field manager in Detroit,
becomes field manager in the Wash.,
Md., and Va. area, with a special as-
signment under a new Altec con-
tract with the U. S. Navy Bureau of
Ships. Altec's enlarged responsibili-
ties under the Navy contract has re-
sulted in the addition to the service
staff of R. W. Fuller in Boston; L.
G. Schock, in Providence; W. J.
Sirms in Philadelphia; N. Markanich,
temporarily in Newport News; Ern-
est Theiss in Washington, D. C. and
Adolph H. Baus, Jr., in Brooklyn.
Air King Consolette
A new low priced 12 V2 -inch tele-
vision receiver with a built-in an-
tenna has been announced by R. D.
Payne, manager of sales, Air King
Products Co., Inc., Brooklyn, N. Y.
Known as Model A-2012, the new
receiver will list at $239.95 in walnut
and $249.95 in mahogany. Payne fur-
ther stated that this is the advanced
model of a group of new promotion-
al models with new features.
Marker Generator
The Model A-450 Marker Genera-
tor is a new development of Ap-
proved Electronic Instrument Corp.,
New York, N. Y. The company
claims it is a precision-built tunable
oscillator providing a marker, mod-
ulated or unmodulated, for indica-
ting frequencies on a displayed fre-
quency response of a TV or any
wide band IF amplifier, when used
with a sweep generator and an oscil-
loscope.
Eyes Canada TV Field,
Names Exclusive Rep.
In a forward looking move toward
the potentialities of a new and wide
television market, the Allen B. Du-
Mont Laboratories, Inc. have ap-
pointed the Canadian Marconi Com-
pany of Montreal, exclusive repre-
sentatives in Canada for the sale of
D u M o n t television broadcasting
equipment.
Joint announcement of this exclu-
sive distributorship setup was made
by H. E. Taylor, Jr., manager of the
Television Transmitter Division of
DuMont and by S. M. Finlayson.
general manager of Canadian Mar-
coni.
The association of Canadian Mar-
coni with DuMont will allow the
Canadian company to place its com-
bined facilities at the disposal of
Canadian station operators interest-
ed in surveying potential TV terri-
tories, pending development of a
Canadian operated television net-
work.
A. D. Dunton, chairman of the
Canadian Broadcasting Corporation,
recently revealed that eight private
concerns in the Dominion have ap-
plied for TV licenses. Four were
from Toronto, two from Montreal,
and one each from New Westminster,
B. C, and Hamilton. An application
for a $4,500,000 loan for setting up
video production centers and trans-
mitters in Toronto and Montreal has
been applied for to Parliament by
the CBC.
EnGMEERS—
consuuRnTs
McNARY & WRATHALL
RADIO ENGINEERS
906 Natl. Press Bldg. 1407 Pacific Ave.
Washington 4, D.C. Santa Cruz, Cal.
Member AFCCB
I. W. ANDREWS, INC.
RADIO CONSULTANTS
219 WHITAKER BLDG.
DAVENPORT, IOWA
Phone 2-7824
GEORGE P. ADAIR
Radio Engineering Consultants
EXecutive 1230
Executive 5851
1833 M STREET, N.W.
WASHINGTON 6, D. C
PRODUCT Oh PARADE
6
RADIO DAILY
Friday, November 4, 1949
Eleven Stations Join
'Pennies' Campaign
(Continued from Page 1)
WDAY, Fargo, N. D., whose public
service director, Ernie Brevik, in-
stituted the annual appeals three
years ago, are: WDAE, Tampa, Flor-
ida; WNBF, Binghampton, N. Y.;
WMRI, Marion, Indiana; WRAK,
Williamsport, Pa.; KFJLO, Sioux
Falls, S. D.; WCNB, Connersville,
Indiana; KSTP, St. Paul, Minnesota;
KLPR, Oklahoma City, Okla.;
WHFB, Benton Harbor, Michigan;
KDIX, Dickinson, N. D.
The "(Parade of Pennies" will "be-
gin on the stations on Nov. 7 and
will continue through Nov. 24.
CARE and the American Founda-
tion for Overseas Blind will again
handle the distribution.
In June of this year, Brevik out-
lined his "Parade of Pennies" cam-
paign to the program directors at-
tending the NAB's PD Clinic in
Chicago.
Vidcraft Signs Tunis
For 2 WOR Music Shows
PICTURE OF THE WEEK
Hal Tunis, WVNJ, Newark, N. J.
disc jockey, has been signed by the
Vidcraft Television Corp. of Amer-
ica to conduct two Sunday evening
record programs over WOR: "Mem-
ories in Music," 10:45-11 p.m. and
11:30-12 midnight.
The contract, which will run for
13 weeks, was handled through Levy
Advertising, Newark. Vidcraft will
continue to sponsor "The Hal Tunis
Show" on WVNJ.
^gnd iSi r tLdau
Cj 7 net inai ^Jo
November 4
Joan Britton Helen Dumas
Al Wilde George Barclay
Samuel Stewart Hayes
November 5
Evelyn Ames Tom Fitzsimmons
Forrest Lewis Henry M. Neely
November 6
W. L Hamilton Martin L. Anglin
Elizabeth Jones Ole Olsen
Frank Reading Selena Royle
Gene Sullivan Paul H. Raymer
November 7
Jerry Belcher Thomas A Hanlon
Jack Milster Richard Stark
Peter de Lima
November 8
Dave Murphy James S. Seward
Scott Wiseman Bill Taylor
Gregory Williamson
November 9
Joan Lane Rourke Bill Harding
Betty Lawson Paul Rittenhouse
Ed Wynn Stoney McLinn
Nyles Barry Courtney
November 10
S. Hogan. Bayles Charles Carroll
Jane From an Ray McDermott
Paul Raibourn (left), president of Paramount Television Produc-
tions, Inc., and J. Leonard Reinsch, managing director oj TV stations
WSB-TV, Atlanta, Ga., and WHIO-TV, Dayton, Ohio, sign a network
affiliation agreement under which the Reinsch-managed stations will
be regularly supplied with transcribed Hollywood TV programs.
IBS Cites Campus Stations
As Valuable Pro Training
(Continued from Page 1)
Jacksonville, 111., faculty member,
adds: "In addition to providing a
training ground for the broadcasting
industry, IBS stations represent a
powerful medium to local and na-
tional advertisers wanting to reach
the rich college market."
Program-wise, the college stations
devote about 73 per cent of their air
time to music, as against a 52 per
cent average for all U. S. stations.
"This is probably due to the fact
that students enjoy listening to the
radio while studying and find musi-
cal programs the only type that lend
themselves to concentration," the
report notes.
Combs, Lang To Cover
Elections For WMGM
George Hamilton Combs and Will-
iam Lang will carry the main bur-
den of election coverage for WMGM,
New York, on the night of Novem-
ber 8.
Between 8 and 8:30 p.m. WMGM
will air pickups from Democratic
headquarters in the Hotel Commo-
dore and GOP headquarters in the
Roosevelt, with Combs at the re-
mote end and Lang in the studio.
Later both Combs and Lang will be
at the WMGM studio microphones,
reporting incoming returns and an-
alyzing voting trends.
KWHK's Minor Elected
By Kansas AP Members
(Continued from Page 1)
man. The conferees adopted a reso-
lution pledging themselves "collec-
tively and individually to supply
news of our territories" to all AP
members. George Gow, news editor
of KANS, Wichita, declared: "We in
radio have an equal responsibility
with newspapers in reporting the
news of our area."
Other Kansas broadcasters present
at the meeting were: Tex Wither-
spoon, KPRS, Olathe; Bob Wells and
Max Bicknell, KIUL, Garden City;
Dan Bellus, Claude Hughes and
Hank Dais, KNEX, McPherson;
Steve Madden, KPRS, Olathe; Earl
McDaniel, KWBW, Hutchinson; Olaf
Soward, WIBW, Topeka and KCKN,
Kansas City; George Alden, KIMV,
Hutchinson; Paul F. Kelly, KAYS,
Hays, and Thad M. Sandstrom,
KSEK, Pittsburgh.
'Martha Dean' Aids Polio Drive
Marian Young, who is WOR's wo-
men's commentator "Martha Deane,"
has been named chairman of the Ap-
peal Committee of the March of
Dimes drive in Greater New York.
Miss Young was invited to chair the
committee by Emil Schram, presi-
dent of the New York Stock Ex-
change and executive of the March
of Dimes campaign.
The "Martha Deane" program is
heard over WOR Monday-through-
Friday from 10: 15 to 11 a.m.
Hoopers Show Little
Change In Web Shifts
(Continued from Page 1)
atively little: "Amos 'n' Andy" from
11.7 to 14.1; and Horace Heidt from
12.1 to 13.8.
On the other side of NBC-to-CBS
ledger, "Burns & Allen" held 16th
position in the Hooper report of Oct.
30 of last year with a 14.5 rating.
But, the show, now on CBS, dropped
far below the "First Fifteen" of the
latest Hooper report of 1949.
Two programs which did not
change networks during the period,
Walter Winchell on ABC and "Duf-
fy's Tavern," on NBC dropped from
their former positions in the Hooper
listings. Winchell, who last year was
a consistent leader in the Hoopers,
dropped to eighth place this year
with a rating of 15.2. His rating at
this time last year was 23.1. "Duffy's
Tavern," which NBC broadcast
"live" last year, dropped below the
"First Fifteen" of this year from its
seventh position, with a rating of
17.6, of last year.
Other shows listed among
Hooper's "First Fifteen" of Oct. 31,
1949, were as follows: "Radio Thea-
ter" in first place with 21.1; Arthur
Godfrey's "Talent Scouts," 3rd place
with 18.2; "Fibber McGee & Molly,"
4th with 17.1; "My Friend Irma,"
5th with 16.9; Bob Hope, 6th with
15.4; "Mystery Theater," 7th with
15.3; "Mr. Keen," 9th with 14.7;
"Suspense," 10th with 14.5; "People
Are Funny," 11th with 14.4; and
"Mr. Chameleon," 13th with 13.9.
Other shows which made last
year's Hoopers but did not show in
the "First Fifteen" of this year were
as follows: Phil Harris-Alice Faye,
Crime Photographer, Bob Hawk and
"Mr. District Attorney." Fred Allen,
who took ninth place last year, did
not return to the air this year.
Who will profit most from
television? The set manu-
facturers? The broadcast-
ing systems? The parts
makers? Read our new
Television Study, packed
with facts and figures and
a list of selected com-
panies. Ask Dept. RD-21.
Bache & Co.
Members New York Stock Exchange and other
Leading Stock and Commodity Exchanges
36 Wall Street, New York 5
Telephont: Dlgby 4-3600
Offices in Most Principal Cities
Section of RADIO DAILY, Friday. November 4, 1949 — TELEVISION DAILY is fully protected by register and copyright
►COLOR 75 YEARS AWAY—DuMONT
TELE TOPICS
A STRANGE THING occurred in our
** home Wednesday nite. For some rea-
son still unknown to us — pure cussedness,
perhaps — we turned off at an early hour
the voracious electronic monster that has
consumed so much of our time and de-
voted our attention to the radio, which
undoubtedly had become broken-hearted
with neglect. The results were surprisingly
satisfying. For one thing, we were able
to enjoy complete relaxation, a state that
is all but impossible to achieve while
watching TV. Secondly, we heard two
very fine programs. Our renewed acquain-
tance with Groucho Marx reaffirmed our
conviction that he is the funniest man in
show business. While the comedy of Bing
Crosby and guest Bob Hope which fol-
lowed was rather strained, the program
as a whole was fine entertainment. The
laughter of the studio audience, however,
indicated that there was considerable by-
play between the two stars that sound
only could not bring to home listeners.
Hope especially should be an asset to TV
programming if and when he makes a
stab at it. But the act that we would
like to see on video above all others is
comprised of Messrs. Adolph, Leonard and
Julius Marx. Groucho is wonderful on
AM; can you imagine the results if he,
along with his brothers, could also be
seen? On a bi-weekly, or even monthly
schedule they'd lift TV comedy to new
heights.
DALTIMORE WILL AGAIN be repre-
" sented by a network program begin-
ning Nov. 18 when "Reward," a WBAL-
TV detective series, bows on NBC in the
Friday, 9:30 p.m. spot, alternating with
bi-weekly "The Big Story." Packaged by
Leon S. Golnick, program recently com-
pleted a 26-week commercial run on the
Baltimore outlet. . . . Robert Mann will
produce and Alex Leftwich will direct the
Herb Shriner show which goes on CBS for
Philip Morris in place of "Ruthie" Monday.
Shriner will script with Norman Barash
and Carroll Moore. . . . Dick Pack and Jo
Ranson are working on a new text book,
"Opportunities In Television," to be pub-
lished early next year by Vocational Guid-
ance Manuals. An earlier tome, "Oppor-
tunities In Radio," is in use in schools
throughout the country.
iiELVILLE BURKE, legit and movie
director, has taken over direction
of "Colgate Theater." His first play for
the show, this Sunday, will be "Remem-
ber The Day," which he directed on Broad-
way 14 years ago. Play ran for 122 per-
formances with a cast which included
Keenan Wynn, Frank Thomas, Sr., and Jr.,
Joe Brown, Jr., John Drew Devereaux and
Russell Hardie.
See Cost And 'Doubt'
Hurting TV-Set Sales
Washington Bureau of RADIO DAILY
Washington — The two important
reasons for resistance to sales adver-
tising of TV receivers in the Wash-
ington area are cost and "belief that
the new medium is still in a devel-
opmental stage," the American Re-
search Bureau reported this week.
On the basis of one thousand per-
sonal interviews in the area, the
bureau reported that "many pros-
pective buyers hesitated to shell out
the considerable amount of money
required for a set because they feel
a lot of refinement is still necessary
to give them better reception, elimi-
nate flicker and interference and re-
duce eye strain."
In addition, a sizeable part of
those awaiting improvement men-
tioned color as something they are
waiting for. In regard to the color
issue and others, there is a wide-
spread fear that sets bought today
may be outmoded soon.
Navy Signs For 13 Weeks
To Get Recruits Via TV
Washington Bureau of RADIO DAILY
Washington — Contract for a new
recruiting series to run 13 weeks
on TV stations throughout the coun-
try was let by the Navy yesterday
to Graphic Reports, Washington
video production outfit headed by
Michael Fooner. Eliminating the
need for film, Fooner will design
special art for each show with
"built-in animation," accompanied
by a script for local narration by
Navy or station production people.
On File
Calgary — Eight private con-
cerns In Canada have applied
for TV licenses, A. D. Dunton,
chairman of the CBC board of
governors, revealed yesterday.
Four were from Toronto, two from
Montreal, and one each from New
Westminster, B. C, and Hamilton,
Earlier this week, Dunton had
scored private to broadcasters for
"a marked lack of interest. . . .
in establishing television transmit-
ting stations in Canada."
IT&T Chief Outlines
Int'l TV Development
(Continued from Page 1)
briefly on the status of television in
various European countries, and dis-
closed that a new video project now
in the engineering stage in France
embodies a system of 819 lines, as
against 441 lines in the present
French system.
He disclosed also that the Big
Three of international communica-
tions carriers — RCA, Western Union,
and American Cable and Radio, are
attempting to work out among them-
selves a method of "commonsense
consolidation of facilities" to im-
prove existing service.
A special feature of yesterday's
REC meeting, before Harrison's talk,
was the presentation of Red Cross
Certificates of Merit to Red Barber,
CBS sports director, and Mel Allen,
Yankees sportcaster. The awards
were in recognition of their support
on the air of the Red Cross' blood
bank campaign.
CBS Denies Morris Charges
Of Political Favoritism
Cancellation by CBS of a sched-
uled telecast featuring the major
candidates in the upcoming New
York election was termed by New-
bold Morris, Republican - Liberal-
Fusion candidate for Mayor, yester-
day as "an accession by CBS to the
will of one candidate to the unfair
advantage of the others and the
public as well."
Contained in a wire to CBS prexy
Frank Stanton, the charge was im-
mediately denied by Joseph H.
Ream, web's executive v-p, who
acted in Stanton's absence from the
city.
In his return wire, Ream said,
"There is nothing invidious to you
and your candidacy in cancellation
of this program and all candidates
are equally deprived of proffered
opportunity so none is being dis-
criminated against."
A spokesman for Morris said that
the candidate was first invited to
appear on the show, scheduled for
this Sunday night, on Oct. 19, and
accepted immediately. This week,
the spokesman said, after Mayor
William O'Dwyer, who is seeking
re-election on the Democratic ticket,
had declined to appear on the show,
Morris was notified the program had
been cancelled.
Doubts Mfrs. Feel
Polychrome Is
Ready Now
Washington — Dr. Allan B. DuMont
told the FCC that stories about color
TV being just around the corner are
"just fooling the public." As a com-
mercial service comparable to black
and white, he said, color video is
probably 15 years away.
Pointing out that the hearing was
called by the FCC and not by the
industry, Dr. DuMont said he doubts
that any manufacturers "think that
color television has been sufficiently
developed, nor have they asked for
a hearing, nor do I believe that any
of the television broadcasters be-
lieve that color television is ready,
nor have they requested a hearing.
"For the first time, the Commis-
sion is asking the industry to do
something it is not ready to do. The
manufacturers and broadcasters who
have developed television to its
present state of public acceptance,
are being accused of holding back
color television for their own selfish
interest.
"I do not believe this is so. If we
can agree that allocation may take
place on six-megacycle channels
without obstacle to the later use of
color equipment as an improvement
of an established television system,
then there is no reason why color
cannot come when it is really ready
and when standards of quality and
performance can be adopted."
Questioned Closely
Questioning of Dr. DuMont by
Commissioners Hennock and Jones
got quite hot at two or three points,
although the session ended quietly
enough. DuMont stressed that he did
not mean color need wait 15 years to
come out of the laboratory, but
rather that it would take that long
before it was ready for the public.
He finally shaved his estimate to 10
years. He indignantly rejected the
idea that manufacturers were "hold-
ing back on color for their own sel-
fish ends." Jones suggested that Du-
Mont warn purchasers of its home
receivers that there is a possibility
the sets will become obsolete, or un-
dertake to bring all its outstanding
sets in to its factory to convert them
for color reception. It is not neces-
sary to do anything of the sort. Dr.
DuMont said, "because color isn't
that close. We are not representing
our sets as anything but black and
white receivers, which is a fixed
service that will continue."
He scored both the CBS and RCA
systems as completely inadequate,
stressing the small picture in the
CBS system and the non-uniformity
of color in the various receivers
used in the RCA demonstration.
8
RADIO DAILY
Friday, November 4, 1949
PLUG T U n E S
On Records and Transcriptions
TELL ME WHY
RYTVOC, Inc.
1 585 Broadway New York 19, N Y.
"HUSH LITTLE DARLIN'"
Recorded By
Perry Como Eddy Howard
Dick Haymes Curt Massey
Kay Kyser Jerry Falligant
MICHAEL MUSIC CO., Inc.
1619 Broadway Jerry Johnson
New York City Gen. Mgr.
You'll LUV this novelty!
IT MUST BE L U V
MANOR MUSIC COMPANY
1619 Broadway New York City
tt
It
Nothing Can Stop This!
FOREVER WITH YOU
by the writer of "My Happiness"
FORSTER MUSIC PUB., INC.
1619 Broadway, New York 19, N. Y.
216 S. Wabash Avenue, Chicago 4, III.
A HIT Is Born!
"BLUE FOR A BOY-
PINK FOR A GIRL"
Vaughn Monroe on RCA-Vietor
Al Gallico Music Co. Inc.
501 Madison Ave., New York, N. Y.
Ride with Gene Autry & Eddy Howard!
Rudolph the Red-Nosed
Reindeer
St. NicholosMusicCo. 1619B'way, NYC.
THAT LUCKY
OLD SUN
recorded and featured by
BOB HOUSTON M-G-M
FRANK I F LAINE Mercury
DEAN MARTIN Capilol
VAUGHN MONROE Victor
FRANK SINATRA Columbia
SARAH VAUGHAN Columbia
BUHSfflfl
WORDS and MUSIC
By PINKY HERMAN
• • • AL Miller, just named to head the standard dep'ts. oi
Leeds Music and its affiliated firms, is the son of Bernard Miller, of the
law firm of Miller & Miller. . . . Bernard spent his entire life in show
business and is currently recognized as one of the best-informed and
ablest attorneys in the music industry. . . . thus Al, who at 22, was a
lieutenant in the U. S. Army, and who learned the music business from
his dad and Lou Levy, is one who has an appointment with destiny
and some day will be a top music executive. . . . Incidentally, Al will
wed his childhood sweetheart Dec. 4.
ft ft ft ft
• • • Doc Berger, just back from a national tour contacting
disk jockeys and ork pilots, will go to work on the Duchess ditty,
"Have I Told You Lately That I Love You" penned by Scotty
Wiseman. . . . the number, originally published in 1945, was given
a shot in the arm by the fine Columbia platter, made by Gene
Autry. ... • Lon (Nick Carter) Clark who writes, narrates
and also is the 'voice' of about 25 different characters in the
Mildred Fenton Children series, "The Comic Weekly Man," is a
natural for kidisks. ... • Les freres Kenny, Nick and Charlie
have another "Little Man You've Had A Busy Day," in their
latest brainchild, "Scattered Toys," published by Goldmine Music.
... • Rex Burrows, one of England's finest composers, flies
home tonite. . . . while here he placed "Hills of County Clare"
with Chappell & Co. ... • Bill Darnell and Rosemary Clooney
open at Dailey's Meadowbrook, Nov. 11. . . . • WXYZ Deejay
Bill Silbert is conducting a contest to find an appropriate set of
Lyrics about Detroit. . . . winning poem will be set to music by
Ted Mossman, writer of "Full Moon and Empty Arms." . . .
• Sunset Music has a new rhythm ballad, "I'm Somebody's
Sweetheart Now," cleffed by Jack Ward, Joe Schuster and Johnny
Tucker which sounds like it can go places. . . . # Tin Pan
Alleyites getting a bang out of Lyle Stuart's tome, "God Wears
A Bow Tie," a novel about the music industry. ... • Margo
replaces Luise Rainer in Monday's NBTelecast of "His Name Is
Jason." ... • Dana Music has a fine novelty in "Pigtail Polka,"
written by Mickey Stoner, Lou Shelley and Ben Jaffe. . . .
• Beryl Richards, songstress heard on "Eddie Albert" series,
starts her twice weekly show, Tuesdays and Thursdays via NBC.
ft ft ft ft
• • • The old bromide, 'nothing succeeds like success is truer in
show business than in any other field of endeavor we know. ... let a
singer, actor, or comedian, who'd been around for years seeking a break,
turn in a fine performance and overnight bill collectors, congregated
around the struggling artist's door, find themselves in danger of being
trampled upon by producers, agents and managers, all of whom had
advised (via a secretary or receptionist) "and don't call us — we'll call
you." . . . we just received a package of music from Southern Music
including a number "Georgia On My Mind," written years ago by
Stuard Gorell and Hoagy Carmichael. . . . number was published in 1930
but didn't get the plug it's getting now because since then, Hoagy
wrote "Stardust" and many other fine compositions so the publisher
(20 years later) suddenly discovers that the song rates exploitation.
ft' ft ft ft
• • • ON AND OFF THE RECORD:— The newest duet is
Tony Martin and Fran Warren whose initial Victor 'teamwork'
is a platter of "Speak A Word of Love" reversed with Berlin's
standard "Remember." . . . latter side will get most of the at-
tention. ... • Deejays will have a cinch of it for the next few
weeks because they can select any one of the "Mule Train" plat-
ters and relax in the knowledge that their listeners will be
pleased. . . . Victor has Vaughn Monroe in the 'driver's seat' of
the tune he sings in his forthcoming Republic Picture "Singin'
Guns." . . . Mercury has a fine rendition by Frankie Daine while
Decca has rushed thru a great platter by BLng Crosby.
PLUG T U n E 5
Wedding Bells Will
Soon Be Ringin'
LAUREL MUSIC CO.
1619 Broadway New York City
SOME DAY
(You'll Want Me To Want You)
DUCHESS MUSIC CORPORATION
Making Our Debut With A Hit!
"A NEW SHADE OF BLUES"
MAYPOLE MUSIC CO.
22 F. 67th St. New York City
Phone: REgent 7-4477
I WISH I KNEW
Should step right out in front —
Just recorded for RCA-VICTOR
by DOLPH HEWITT
ADAMS, VEE & ABBOTT, Inc.
216 S. Wabash Ave. Chicago 4, III.
My Heart Goes With You
by Thomas G. Mt«han
— ♦ ♦ —
JAMES MUSIC, Inc.
1650 Broadway Room 709 N. Y. C.
Brand New Novelty!
"If I Had A
Million Dollars"
(I Would Give It All to You)
TONY PASTOR'S
Sensational COLUMBIA Record
#38577
RYTVOC, Inc.
1585 Broadway New York 19, N. Y.
The National Daily Newspaper of Commercial Radio and Television
VOL. 49. NO. 25
NEW YORK, MONDAY. NOVEMBER 7, 1949
TEN CENTS
"SERIES," 7 YEARS, TO MBS-GILLETTE
Say 'Language' Radio
Slows Americanizing
Washington Bureau of RADIO DAILY
Washington — An FCC examiner
challenged foreign language broad-
casting Friday as a force to slow the
Americanization of foreign - born
groups. Primarily because all 22 of
its directors are Boston natives and
residents of the Boston area, the
FCC examiner, Hugh B. Hutchinson,
recommended in an initial decision
that the Pilgrim Broadcasting Com-
pany be granted a new AM station
in Boston to operate with five kilo-
watts, daytime only, on the 950
(Continued on Page 6)
Webs' Proposal To RWG
Given Com. Mandelbaum
Following a week of discussions,
ABC, CBS and NBC on Friday wrote
Commissioner J. R. Mandelbaum of
the? Federal Mediation Service a
package proposal for the settlement
of their dispute with the Radio Wri-
ters Guild over the New York staff
news and continuity writers.
At the Commissioner's request,
both sides have agreed to continue
discussions through this week and
meet at the call of Commissioner
Mandelbaum.
WCBS Lands Sponsors
For AM-TV Election Cover
Local coverage of the New York
City arid State and the New Jersey
election returns, tomorrow, will be
sponsored on WCBS radio by the
F. M. Schaefer Brewing Co.. and on
WCBS-TV by the United Fruit Co.,
it has been announced by Edmund
Chester, director of CBS News.
National election returns were
Continued on Page 61
Makes The Grade
Bob Hope, California distribu-
tor for DuMont television distribu-
tors, who does some radio work
on the side, has accepted the hon-
orary presidency of the National
Television Dealers Assn., Inc. Ed-
win A. Dempsey, the group's
executive director, said Hope was
named "because he is the most
popular and widely-known tele-
vision merchant in the country."
No Paper Tomorrow
Tomorrow is Election Day, rec-
ognized throughout the Union as
a legal holiday. In observance,
RADIO DAILY will not be pub-
lished.
Earle McGill Is Dead;
Was RTDG President
A requiem mass will be held at St.
Ignacious Church in New York this
morning at 10 a.m. for Earle Lewis
McGill. local and international
president of the Radio and Televi-
sion Directors Guild, who died
Thursday night in New York at the
age of 52.
McGill, regarded as the dean of
radio directors, entered the broad-
casting field from the legitimate
theater and motion pictures. As a
producer and director for CBS, he
was credited with having developed
many of the techniques now regard-
ed as basic in the field. Among the
many shows he directed for CBS
(Continued on Page 6)
'Kate Smith Calls' Cuts
Air Time In New Format
Contract With Commissioner Chandler
Includes All-Star Baseball Games;
TV Options For 1950 Granted
WITH Owners Acquire
Balti. Home News
Baltimore— Purchase of the Bal-
timore Home News, a weekly news-
paper, has been announced by
Thomas Tinsley, president of the
Maryland Broadcasting Co., which
operates WITH, Baltimore, and
WLEE, Richmond, Va.
Present operations and personnel
of the Home News will continue
unchanged, Tinsley said. The paper's
business, advertising, and editorial
(Continued on Page 8)
RCA Victor to Sponsor
'Screen Directors' Show
"Kate Smith Calls," ABC's Mon-
day night show, will take on a new
format and reduce its present broad-
cast time of 1% hours to one hour,
beginning tonight.
The show, which will henceforth
be aired 9 to 10 p.m., EST, will in-
clude radio, stage and screen stars
as guests. Miss Smith and her radio
partner, Ted Collins, will launch the
new format by interviewing Charles
Buddy Rogers, another ABC star.
The RCA Victor Division will
sponsor "Screen Directors' Play-
house" on NBC's full network start-
ing Jan. 6, 1950, from 10:00 to 10:30
p.m., EST, Thomas McCray, NBC
national program manager, has an-
(Continued on Page 2)
'Opry' Cast To Entertain
U. S. Troops In Europe
The cast of NBC's hillbilly pro-
gram, "Grand Ole Opry," selected
by Air Force personnel overseas as
"the show we would like most to
see," will leave on Nov. 13 for a 20-
1 Continued on Page 2)
Commission Sales Preferred
By Local-Station Managers
Asbury Park, N. J— Sixty-four
per cent of the small-market stations
covered in a recent survey pay their
time salesmen commissions from 15
to 20 per cent and this practice is
regarded as the most effective way
of getting sales results by most of
the stations, it was revealed in a
survey which was released to small
market stations at the 2nd District,
NAB, meeting at the Berkeley-
Carteret Hotel Friday. The survey
formed the basis of a discussion by
small market broadcasters regarding
their sales forces and sales approach
and led to an almost unanimous
opinion that commission salesmen
produce the best results.
Howard V. Cassell, general man-
ager of WEOK, Poughkeepsie, N. Y.,
reported having five commission
salesmen on his staff and added that
in each instance they were out-of-
(Continucd on Page 8)
A seven-year contract, involving
more than $1,000,000, for the radio
broadcasting of the World Series
and All Star Baseball games
(through 1956), has been signed be-
tween Mutual Broadcasting System,
Baseball Commissioner Albert B.
Chandler and Gillette Safety Razor
Company.
Under the seven-year deal, Mutual
will serve during the Series more
than 520 MBS stations, plus an aux-
iliary list of some 200 stations in the
(Continued on Page 4)
WNEW Denies Charge
Of Unfair Firings
The American Communications
Assn., (CIO) released hundreds of
helium-filled balloons in mid-Man-
hattan on Friday carrying pamphlets
aimed, in the union's words, "at
calling public attention to the recent
unfair firing of two broadcast en-
gineers by Station WNEW." A
WNEW spokesman, meanwhile, de-
clared that the station is an inno-
cent bystander in a jurisdictional
(Continued on Pa?e 4)
KYW Ad For Girl D. J.
Brings 1300 Replies
Philadelphia — For overwhelming
evidence that radio has lost none of
its magic appeal, check with any
staffer at KYW — but wait until he's
had a few days' rest. A total of 1,300
girls responded to the station's
(Continued on Page 2)
Cancer Benefit
Details oi a $200,000 contest
were announced on Walter Win-
chell's broadcast for Kaiser Frazer
on ABC last night. A total of
1023 cash prizes ranging from
$10,000 downward will be award-
ed for the best names submitted
for the firm's new low-priced car.
Kaiser-Frazer will match each
prize with an equal amount for
the Damon Runyon Cancer Fund.
RADIO DAILY
Monday, November 7. 1949
Vol. 49, No. 25 Monday, Nov. 7, 1949 10 Cts.
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Brozjdway, New York,
(18), N. Y., by Radio Daily Corp., J. W
Alicoate, President. and Publisher ; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch. Vice-President; Chester B.
Bahn, Vice-President; Charles A. Alicoate,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily,
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Cable address : Radaily, New York.
WEST COAST OFFICES
Allen Kushnar, Manager
6423 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older. Chief 6417 Dahlonega Rd.
Ptione: Wlteonsln 3271
CHICAGO BUREAU
Hal Tate, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Glrard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5.
1937, at the postomce at New York, N. Y.,
"nder the act of March 3, 1879.
FINANCIAL
- (November 4) —
NEW YORK STOCK EXCHANGE
High Low Close
ABC 8 73^ 8
Admiral Corp 28 V4 27% 28>/8
Am. Tel. 8, Tel.... 145V4 145% 145%
CBS A 24% 24 24%
CBS B 24'/4 23% 24%
Philco 30% 2934 29%
Philco pfd 79i/2 79% 7914
RCA Common 12% 12% 12%
RCA 1st pfd 73 73 73
Stewart-Warner 12% 123/g 12%
Westinghouse . 28% 28 28%
Westinghouse pfd.. 100% 100% 100%
Zenith Radio . . 28% 28% 28%
NEW YORK CURB EXCHANGE
Hazeltine Corp. 14% 14% 14%
Nat. Union Radio 2% 2% 2%
OVER THE COUNTER
Bid
DuMont Lab 14
Stromberg-Carlson 13%
Net
Chg.
+ %
+ %
+ %
+ %
+ %
+ >/4
— 1V4
— %
— ' ' %
— %
— Vs
Asked
15
15
Decca Earnings Down
Consolidated net earnings of Dec-
ca Records. Inc. for the nine months
ended September 30, 1949, amounted
to $427,601 after provision of $262,078
for income taxes. This equals 55
cents per share on 776,650 shares of
capital stock outstanding at Septem-
ber 30. 1949, and compares with net
earnings of $550,877 or 71 cents per
share in the corresponding period of
1948.
* COmiNG AND GOING *
FRANK STANTON, president of the Columbia
network; HERBERT AKERBERG, vice-president
and manager of station relations; HUBBELL
ROBINSON, JR., vice-president and director of
programs, and JOHN KAROL, sales manager
of the web, spent Friday and Saturday in
Houston, Tex., attending a meeting of the
6th District, Columbia Affiliates Advisory
Board.
DON DUNPHY, American network sports-
caster, on Nov. 14 will go up to Buffalo, where
he will be toastmaster at the Sports Night
dinner of the Buffalo Athletic Club.
R. C. ALEXANDER, radio and television
director of the Ward-Wheelock advertising
agency, this week is in Milwaukee with NBC's
"Double or Nothing" show, which is being
broadcast from that point.
JACK MANGAN, master of ceremonies for
"Ship's Reporter" on WJZ-TV, is back in
town following a trip to three eastern seaboard
cities, where tie appeared at Navy hospitals.
DR. JOHN E. BARKLEY, supervisor of phy-
sical chemistry research at the Armour In-
dustry Research Foundation of the Illinois In-
stitute of Technology, has left for London,
England, where he will confer with British
scientists on the latest developments in the
field of infra-red photocell research.
IRA MARION, American network script-
writer, and his wife, EDITH, left last Friday
on a three-week vacation. They'll make their
first stop in Washington, D. C, where they'll
spend three or four days.
RICHARD S. TESTUT, vice-president and
general manager of Associated Progrom Serv-
ice, is vacationing. He'll be back at his
desk Nov. 14.
CARL MARK, executive vice-president and
general manager of WTTM, affiliate of NBC
in Trenton, N. )., and FRED BERNSTEIN, sales
manager of the station, returning from Asbury
Park, where they ottended the meeting of
District 2 of the NAB.
KYW Ad For Girl D. J.
Brings 1300 Replies
'Continued from Page 1)
broadcast advertisement for a lady
disc jockey, and more than 900
turned up at KYW for auditions.
This group was narrowed down to
12 finalists, from among whom the
ultimate winner was chosen. She is
Marjorie Wieting, 26-year-old Col-
lingswood. N. J. housewife, and
mother of two. A newcomer to ra-
dio, Mrs. Wieting will start a Mon-
day-Saturday, 12 midnight- 1 a.m.
disc jockey stint on Nov. 14.
RCA Victor to Sponsor
'Screen Directors' Show
(Continued from Page 1)
nounced. J. Walter Thompson is the
agency.
The program, which features Hol-
lywood stars in adaptations of Alms,
has been presented on Mondays
heretofore. Effective Nov. 11, the
program will be broadcast on Fri-
days at 10:00 p.m., EST, continuing
on a sustaining basis until Jan. 6.
This is the third NBC house pack-
age to be sold in a month. The others
are "Dragnet" and "Baby Snooks."
'Opry' Cast To Entertain
U. S. Troops In Europe
I Continued from Page 1)
day entertainment tour of U. S. air
bases in Europe.
The "Opry" programs for Nov. 19
and Nov. 26 will be broadcast from
Europe via shortwave. Twenty-five
members of the cast, headed by mc
Red Foley and comedians Rod Bras-
field and Minnie Pearl, will make
the trip by plane as guests of the
Air Force.
Minute Maid Renews
Minute Maid Corp. (orange juice)
has renewed its sponsorship of "This
Is Bing Crosby," quarter-hour tran-
scribed heard Monday-Friday. 10-
10: 15 a.m. on WCBS, New York, for
an additional 52 weeks, effective
Nov. 18. Doherty, Clifford & Shen-
field handles the account.
Stork News
Andrew Wiswell, vice-president
of Muzak in charge of recording
and recording director of Associated
Program Service, is the father of a
son born to Mrs. Wiswell Nov. 3.
Baby will be named Andrew M.
WVN J
'NEW JERSEY'S MOST POWERFUL RADIO STATION"
Announces the Appointment
Of
Walter Kaner Associates
NEW YORK
TO DIRECT
PUBLICITY AND PROMOTION
IVON B. NEWMAN
VICE-PRESIDENT
Teddy Bear
growing up
This baby bear weighed only 11
ounces at birth and was bottle-
fed. Now he's eating ice cream
out of a container. And soon he'll
be so grown-up that he'll be
yelling for big chunks of meat.
We've watched a lot of adver-
tising campaigns grow up on
W-I-T-H. You can do such big
things on W-I-T-H with a little
bit of money!
You see, W-I-T-H delivers
more home listeners-per-dollar
than any other station in town.
And in addition, a recent survey
made under the supervision of
the Johns Hopkins University
showed that of all radios playing
in drug stores, 34.6% were tuned
to W-I-T-H!
So if you want low-cost re-
sults in Baltimore, just call in
your Headley-Reed man and get
the whole W-I-T-H story. And
do it today!
Baltimore 3, Maryland
TOM TINSLBY, President
Reprejf nr«d by H«odl«y-R««d
W E A V
PLATTSBURG, N. Y.
AMERICAN BROADCASTING CO.
consistently SELLING the north
COUNTRY'S RICHEST MARKET
JOSEPH HERSHEY McGILLVRA, Nat. Rep.
BOUT THE
THAT RADIO
COUNTED THE ENTIRE HOUSE
^R.adio ratings until now have measured
only the use of radio sets in the home. Every-
one knows that there is considerable listening
to the radio out of the home — in automobiles,
at work, in bars and restaurants, and many
Other places.
For the first time all out-of-home listen-
ing in a community has been measured—
PULSE has done it for New York!
For the first time PULSE has done it, using
a common base so that out-of-home listening
can be combined with at-home listening to
obtain the TOTAL MEASURE OF THE
RADIO AUDIENCE!
The size of the out-of-home audience
ranges hourly from 3 percent to 58 percent
of the at-home audience. Advertisers are
going to find exciting, additional value in
certain times, programs and stations.
On an over-all average, out-of-home listen-
ing adds 19 percent to the at-home audience
each quarter-hour on weekdays, and 24 per-
cent on Sundays. In effect, the radio stations
in New York have been giving their adver-
tisers a huge bonus.
Radio has always been fabulously low in
cost in number of people reached at-home.
The PULSE study of out-of-home listening
reveals that radio's actual audience is
considerably larger and, therefore, its cost is
considerably lower. It is high time for radio
to claim full credit for its total audience—
out-of-home as well as at-home.
Write for your copy of the detailed findings
of the first comprehensive measurement of
the radio audience— "Report No. 1 TOTAL
RADIO LISTENING IN THE NEW
YORK AREA."
WNEW, 565 FIFTH AVENUE. NEW YORK 17, N. Y
RADIO DAILY:
Monday, November 7. 1949
Mutual, Gillette Sign
World Series, 7 Years
(Continued from Page' 1 )
United States, Hawaii, Alaska, Cana-
da, Cuba and Latin American coun-
tries. These games will also be made
available to the U. S. Armed Forces
Radio for shortwaving to Army
posts and ships at sea throughout
the world.
Mutual and Gillette also have
been granted the right to meet any
offer for television rights 'for next
year, which the Commissioner may
receive.
Sponsored Series 11 Years
Gillette has sponsored the World
Series in cooperation with Mutual
for the past eleven years, the All-
Star Games for three years, and tele
for the past three years.
Chandler said that his negotia-
tions with radio since he became
Commissioner will benefit baseball
upwards of two and a half million
dollars. The baseball players Annu-
ity and Insurance Plan, adopted in
1947 by the baseball club owners
and the Commissioner's office, will
be specially benefitted.
Washington Bureau of RADIO DAILY
Washington — NAB this week will
send members special reports on the
new baseball broadcast rules and on
TV progress.
The baseball supplement, includ-
ing the new amendments in the
broadcast rules, along with a mem-
orandum from Commissioner A. B.
Chandler and excerpts from the De-
partment of Justice release on the
subject, is prefaced by a note from
the NAB legal department. It points
out that the amendment of the rules
"has gone far toward the opening to
broadcasters of a source of program
material formerly severely restrict-
ed."
Five Maps Included
The television supplement con-
tains five maps showing intercon-
necting facilities between TV sta-
tions throughout the United States
and the cities with operating sta-
tions, as well as those under con-
struction.
WLAW, Lawrence, Plans
In-School Pgm. Series
Lawrence, Mass. — "Pan-Ameri-
can," a new series of 15-minute
weekly broadcasts designed for in-
school listening by fifth and sixth
grade pupils, will be launched on
WLAW, Lawrence, on Tuesday at
10:45 a.m.
Bulletins announced the programs
have been mailed by the Massachu-
setts State Dept. of Education to
libraries, educators, parent-teacher
groups, social agencies and other or-
ganizations in the area. The pro-
grams will consist of dramatic
sketches highlighting the traditions
of New England and those of the
Latin American republics. They will
be written and directed by Eleanor
Hall, executive secretary of the Pan-
American Society of New England.
Mainly About Manhattan. . . !
• • • WEEK-END CUFF NOTES: Several of the big time colleges
following in the footsteps of pro football in barring TV. (They still insist
it fractures the gate). . . . Big complication in the rhubarb between CBS-
TV and the Bklyn Dodger ball games next season is that the web wants
iull night-time rates for the arc light games . . . Torchlight Productions.
Inc., establishing an annual award to be presented each year to "the
person, or organization, who has done the most to promote the better-
ment of race relations within the field of American theater." ... Ed
Gardner has to import U. S. musicians when he does those Puerto Rico-
based programs. Thus ruled Caesar. . . . Jerry Coionna has a video series
but he's having trouble peddling it. The price ain't right. . . . One of the
big talent outfits planning to cut scripters of TV shows in on the package
instead of just the usual salary arrangement. . . . Now that Berle's
flicker is being previewed at Lindy's, Geo. Wright wonders who directed
it — Preston Sturgeon? . . . Xaxier Cugat turning over half of his royalties
on his latest Columbia disc, "Thrill Me," to Buddy Clark's widow. Buddy
did the vocal on it. . . . Incidentally, Metronome's 65th ann'y issue, out
today, will include a tribute to the late singer by his pal, Geo. Simon.
ft ft ft ft
• • • Several months ago, Dan Seymour yielded to the pleas
of his three youngsters and bought a television set just for them,
making everybody happy with the arrangement. Dan and his
wife watched the shows of their choice on one set, while the kids
were busy with the Westerns, etc., on theirs. Yesterday, however,
he got a new demand. It seems the three kids can't agree on what
to watch and they're holding out now for separate sets.
ft ft ft ft
• • • THEY SAY: "Post-war TV is the engineering botch of the
century. To jockey TV back into a position where it could realize its
stunning potential would render obsolete almost a billion dollars worth
of equipment." — Lawrence P. Lessing, in Fortune mag. . . . "Watch for
a new deal regarding the broadcast and telecast of future World Series.
The revenue from the pact will almost equal the amount brought in by
ticket sales." — Dorothy Kilgallen. [See lead story, this issue! . . . "Hol-
lywood is not as bad as people think, but the pictures are." — Orson Welles.
ft ft ft ft
• • • PUN-LINES BY TIM MARKS-MAN: A lot of TV
ideas are being nipped in the budget. . . . Experiments prove that
cannibals don't care for TV. They prefer their actors in the flesh.
... A certain actor dreamed all night about bicycles. Now he's
having himself cyclo-analyzed.
ft ft ft ft
• • • SMALL TALK: Say what you will about those rootin/
tootin/ shootin' Westerns on video, songstress Nancy Kenyon sez you
can't deny that televiewers get a bang out of them. . . . Ted Granik
arranging to fly one of the speakers for next week's "American Forum
of the Air" session to Washington from Sweden. . . . Romolo De Spirito,
new tenor sensation, opening tonight at Place Elegante. . . . Thanks-
giving is still a few weeks off, sez Al Nevins, of the 3 Suns, but he's
already spotted several turkeys on video. . . . Publicist Walter Kaner's
"B'way to H'wood" column, now appearing in 17 papers, has added two
Queens dailies. . . . Jeff Clark, the Hit Parader, being wooed by two
record companies. . . . Add thumbnails: Jack Carter, on "Cavalcade of
Stars" — comedy a la Carter.
ft ft ft ft
• • • Sportscaster Guy Lebow handed Lisa Kirk a box of
chocolates the other p.m. "No, thanks," sighed Lisa, "I've got to
watch my figure." "You mean," retorted Guy, "that you get a
kick out of watching it, too?"
WNEW Denies Charge
Of Unfair Firings
(Continued from Page 1)
dispute between the ACA and the
IBEW, each of which claims to rep-
resent a majority of WNEW's en-
gineers.
According to William Bender,
vice-president of the ACA's broad-
cast departmen his union took to
the air via the balloon route after
WNEW declined to sell the ACA
time to tell its story. The ACA has
held contracts with WNEW for 12
years, but the station refused to ne-
gotiate a new contract when the
last pact expired on Sept. 30, Bender
said. "Despite the solemn pledges
of WNEW officials that the working
conditions and jobs of the engineers
would be secure, two of the men
were summarily fired without cause
two weeks ago," he said. The men
who were discharged are Sol Pfeffer
and Kenneth Haile, the union said;
the ACA is demanding their rein-
statement.
The text of WNEW's statement on
the matter follows:
"This is a jurisdictional dispute
between unions. IBEW, an AF of L
union, claiming to represent a ma-
jority of our engineers, filed a
petition with the National Labor
Relations Board which has called a
formal hearing. ACA, a CIO union,
also claims majority representation.
Under the law, there is nothing we
can do but remain neutral and wait
for the National Labor Relations
Board to determine which union is
the proper collective bargaining
agent. In the meantime, we cannot
negotiate with either union on any
subject. As soon as any union is
certified by the National Labor Re-
lations Board, we will negotiate for
a contract with that union. It would
be illegal for us to take sides with
either union and, therefore, we can
make no additional comment."
Religious Radio Leaders
Meet Tonight In Albany
Albany, N. Y.— The Rev. Edward
C. Parker, program director of the
Protestant Radio Commission, and
the Rev. Charles H. Schmitz, radio
chairman of the Syracuse Council of
Churches, will speak here on Tues-
day at the fourth annual Capital
District Institute of Religious Radio,
to be held in Cavalry Methodist
Church.
Radio executives, clergymen, and
laymen from Albany, Schenectady,
and Troy will attend the Institute,
which opens tonight. It is sponsored
jointly by the State Council of
Churches, the Albany Federation of
Churches, and the Troy and Schen-
ectady Councils of Churches.
Grauer For Swayze
Ben Grauer will handle the elec-
tion night commentary on WNBT,
New York, instead of John Cameron
Swayze, as previously announced,
NBC said on Friday.
SEE PAGES
775 to 793
FOR A COMPLETE
CATEGORY
ON
MUSIC
GIVING
PERFORMING
RIGHTS
SOCIETIES
&
OTHER
USEFUL
INFORMATION
ONE OF 1001
SUBJECTS COVERED
IN THE
RADIO ANNUAL &
TELEVISION
YEAR BOOK
for 1949
6
RADIO DAILY
Monday, November 7, 1949
Say 'Language' Radio
Slows Americanizing
(Continued from Pa?e 1)
band. He called for the rejection of
bids from Beacon Broadcasting
Company, Boston Radio Company,
Bunker Hill Broadcasting Company
and Joseph Solimene.
Major stockholders of the Pilgrim
Company are Frederick W. Roche
and Richard Maguire, legal partners
in Boston, each of whom holds 10
per cent of the stock. The other 80
per cent is divided among 20 indi-
viduals, including Arthur Haley,
time salesman of WBMS, who would
be general manager.
Among the directors of other ap-
plicant companies was James E.
Markham, formerly Alien Property
Custodian here and general counsel
to the FDIC. Markham is now in
private law practice and (for several
years was a stockholder in WEMP,
Milwaukee. Markham owns 51 2/3
of the stock in Boston Radio Com-
pany, with John H. McNeil, former
manager of WJZ, New York, and
now manager of commercial opera-
tions for the DuMont TV net holding
one third the stock of the company.
Applicant Naturalized Italian
Solimene, a naturalized Italian
who has for some years run foreign-
language shows on W C O P and
WMEX, Boston, had proposed a
substantial foreign language sched-
ule for his station. Examiner Hutch-
ison observed that Solimene's plans
seemed primarily commercial in in-
tent, with little intent to "familiar-
ize (foreign-language groups) with
the history, traditions and cultural
development of this country." He
found "of dubious merit" the pro-
posal "to use their native languages
as a medium to encourage such
groups to learn English.
"English is recognized as the of-
ficial language of the United States,"
he said, "and is spoken predomin-
antly in all sections of this country
including the city of Boston. Ample
opportunity, therefore, exists for
persons of all ages and stations in
life in this area to become familiar
with English through their daily
personal, business and social inter-
course with native American inhabi-
tants."
Sees "No Real Necessity"
He said he sees "no real necessity"
for radio appeals to foreign language
groups. Moreover, it appears to be
fallacious reasoning to assume that
such groups which have not already
been assimilated into the political
and social life of this country would
be aided in that direction through
the broadcasting of foreign lan-
guage programs for their entertain-
ment, information and convenience.
On the contrary, he said, "we be-
WANTED
Gentleman in radio needs a room
in midtown or village two nights a
week. Will not use it week-ends. Write
Box 283.
RADIO DAILY
1501 Broadway New York, N. Y.
★ THE WEEK IN RADIO *
Small-Market Natl Spot Biz Gaining
====== By AL JAEGGIN =^^===
NATIONAL spot business for
small-market stations in 1949 is
expected to exceed that of last year,
according to the opinions of broad-
casters who attended the NAB's 2nd
District meeting at Asbury Park,
N. J. Frank Burke, editor of Radio
Daily, who personally attended the
various sessions, pointed out that an
awareness of "the highly competi-
tive business of commercial broad-
casting in many cities of New York
and New Jersey" brought a turnout
of about 150 broadcasters.
About 200 other broadcasters
broke all attendance records at the
NAB's 1st District meeting at Bos-
ton. At the opening session there,
district chairman Harold E. Fellows
described the turnout as "an excel-
lent demonstration of the vitality of
radio." He pointed out that "radio is
a prosperous, growing business de-
spite the expansion of TV."
Radio's progress during the past 29
years was described as "the most
phenomenal growth ever recorded
in a single industry" by the NAB re-
port issued last week to coincide
with the opening of National Radio
and Television Week. . . . Concrete
evidence of this continued growth
was contained in the financial report
released by the board of directors of
CBS. That report disclosed that the
web's gross income increased from
$70,904,806 for the first nine months
of last year to $74,607,071 for the
same period of 1949. The network's
net income, however, decreased
from $3,010,446 to $2,003,812 for the
two comparable nine-month periods.
Another chunk of network busi-
ness was chalked up by MBS when
Gillette Safety Razor Co. signed on
lieve that, in general, such pro-
grams may tend to destroy all in-
centive to learn English, to anchor
these groups to the traditions, cus-
toms and institutions of the coun-
tries from which they are derived
and to foster in them a conscious-
ness of racial separatism which is
not conductive to assimilation into
our national life or indeed consistent
with the American ideal of nation-
wide unity of all groups and classes
of citizens on an equal basis.
"For the benefit of those groups
of foreign extraction who possess
any knowledge of English, it would
appear therefore to be far more
desirable to use this language as
the medium for broadcasting educa-
tional and other public service pro-
grams, as well as those which are
commercial in character, in order
to improve their proficiency therein,
rather than resort to their native
tongues for such broadcasts. For the
relatively small number of persons
residing in Boston who may not
have yet shown sufficient initiative
to learn the established language of
this nation, there is no argument so
persuasive as the whip of necessity
to compel these inhabitants to fa-
miliarize themselves with that lan-
guage."
the dotted line for the sponsorship
of the Army-Navy Football game,
Nov. 26, over the full web. Gillette
also picked up the tab on gridiron
classic over the NBC-TV network.
. . . Longines-Wittnauer Watch Co.
signed with CBS for a special hour-
long simulcast for Thanksgiving
Day. . . . Elgin-American compacts
signed a 90-minute all-star Thanks-
giving variety show on NBC. . . .
Ford Motor Co. signed with CBS for
two daily pickups of the United Na-
tions General Assembly sessions,
beginning today. . . . Radio receiver
sales in Canada during July totalled
42,800 units with a value of $2,847,000
compared to the comparatively low
20,300 units sold for $1,290,600 during
the same month of last year. . . .
Although the sales and net income
of the Philco Corp. for the third
quarter of 1949 fell off sharply be-
cause of Summer vacation shut-
downs, the president of the firm,
William Balderston, said that the
"marked improvement" which start-
ed in September continued through
October. . . . Foote, Cone & Belding
International Corp. has started to
expand in South America, following
the completion of "working arrange-
ments" with seven Latin American
advertising agencies.
IT&T sold WKAQ, San Juan, P.R.,
to Angel Ramos for $325,000. Ramos
is the publisher of "El Mundo," the
island's largest newspaper. . . . The
Yankee Network leased two of its
stations, WAAB at Worcester, Mass.,
and WMTW at Portland, Me., to
John A. Baybutt of Boston. . , .
Eleven stations controlled by three
major networks were put on tem-
porary licenses until March 1, 1950,
by the FCC until the complaints
against the webs acting as station
representatives can be decided. . . .
The National Assn. of Radio Station
Representatives issued, free of
charge, to agencies and advertisers
the first comprehensive analysis of
comparative time costs on 1,874 sta-
tions in 1,160 places throughout the
country. The book, known as "The
Spot Radio Estimator," was com-
piled under the direction of NARSR
managing director, T. F. Flanagan.
FCC Chairman Wayne Coy report-
ed that the blast and resultant fire
in Washington's Post Office building
caused less severe damage to FCC
files then at first believed. The Com-
mission went "back into business,"
with hearing schedules re-activated
on Thursday. However, the announ-
cement said that it looks as if the
FCC law department offices will not
be re-opened for many months. . .
Earlier in the week, the FCC filed
its answer to the networks' com-
plaints on the "giveaway" edict. The
Commission's answer denied that the
ruling would "cause irreparable in-
jury or any injury in law" to the
webs. It declared that the rules were
"duly adopted as a reasonable ex-
ercise of the statutory authority of
the FCC, conferred upon it by Con-
gress."
Earle McGill Is Dead;
Was RTDG President
(Continued from Page 1)
were "Columbia Workshop," "Amer-
ican School of the Air," "Report to
the Nation," "Town Crier," and
"Reader's Digest."
During the recent war he directed
many programs for the Army, and
visited the European and Pacific war
theaters, in addition to directing the
Stage Door Canteen programs for
the American Theater Wing. The
last two programs he directed were
"Smithsonian Institution," and
"Journey at Sunrise," both for the
Voice of America.
A Founder Of RTDG
McGill was one of the six found-
ers of the Radio and Television Di-
rectors Guild. He was a graduate of
Yale University, and a member of
the Yale Club, the Executive Coun-
cil of the American Theater Wing,
and the American National Theater
Academy.
He leaves a son, Douglas, a student
at Yale, a sister, Elsa McGill, and a
brother, William. Interment will be
at New Haven, Conn., his birthplace.
WCBS Lands Sponsors
For AM-TV Election Cover
■Continued from Page 1 )
sponsored on the CBS radio and
television networks in 1948, but this
is the first time a local campaign
has been sponsored on both commu-
nication mediums.
Top CBS radio and television
news correspondents will partici-
pate in the election coverage, which
will include interviews at the differ-
ent headquarters and in WCBS
studios.
Gen. Bronze Buys Brach
The General Bronze Corp., Garden
City, New York, has announced ac-
quisition of the L. S. Brach Manu-
facturing Corp., Newark, N. J., pro-
ducer of automotive radio antennas,
television antennas, and other equip-
ment. The latter firm will be opera-
ted as a division of General Bronze.
WANT TO BOOST
YOUR HOOPER?
Reach by mail a new
complete list of
TELEVISION
OWNERS
in all important TV markets.
$18.75 per M names, addressed on
your envelopes
DUNHILL
INTERNATIONAL LIST CO.
565 Fifth Avenue, N. Y., PLaza 3-0833
Section of RADIO DAILY. Monday. November 7. 1949 — TELEVISION DAILY is fully protected by register and copyright
- GOV'T STATISTICS TO INCLUDE TV
TELE TOPICS
THE YOUNGER Alexandre Dumas, we
' believe, once termed his "Camille" a
mere potboiler. The accuracy of his de-
scription was best demonstrated Thursday
nite when CBS unveiled a new bi-weekly
produced and directed by Bob Stevens,
titled "Romance." Adapted by Halsted
Welles, "Camille" was cut to a half-hour
and transferred to this country, circa 1923.
Marguerite became a ballerina residing in
Greenwich Village and Armand became
"Dillon Whitelaw," a student at Princeton.
Thus brought closer to home in both space
and time, the production served only to
heighten the corny aspects of the tear-
jerker, with the result that it seemed more
like a third-rate soap opera than adult
drama. . . . Production-wise, the show was
on a par with the best the medium has to
offer. Stevens knows how to stage and
direct a program as well as just about
anyone now operating. Film was tastefully
used, an elevated camera angle was most
effective, and the entire show had as much
action as the script allowed. Ruth Ford,
as Marguerite, tried too hard, it seemed
in spots, but Richard Hylton, who resem-
bles singer Bill Lawrence, was very much
the lovestruck schoolboy. Supporting play-
ers were Malcolm Keen, Barry Kroeger,
Timothy Kearse, Dorothy Sands, King Cal-
der and Nathan Adams. Three sets, all
excellent, were by Henry May.
•
DONNY MAID VERSATILE VARIETIES
" folding after the installment of the
18th. "The Black Robe" will move into
the Friday, 9 p.m. spot on NBC on the
25th. . . . Klaus Landsberg, West Coast
director of Paramount Television and man-
ager of KTLA, is personally directing one
of the station's more popular shows, "Latin
Cruise," weekly half-hour originating at
the Country Club Hotel in Hollywood. . . .
BBD&O and ABC hosted a celebrity party
at the Elysee Theater last nite to mark
the first anniversary of "Celebrity Time,"
bankrolled by Goodrich. . . . WOR-TV
has begun an intensive promotion campaign
to associate the station's call letters and
channel.
•
A WARD FOR the "best annual report
to stockholders on film" by "The
Financial World" has gone to Hal Roach
studios for "Prospects Unlimited," TV film
made for Union Oil Co. of California
through Foote, Cone & Belding. . . . Paul
Tripp, "Mr. I. Magination" on CBS, will
narrate his "Story of Celeste" when it is
performed by the N. Y. Philharmonic Sym-
phony at Carnegie Hall Nov. 19. . . . Carl
King has been signed as narrator for a
new series of fairy tales by Tele-Art Films.
. . . Kudner agency sent out kerosene
storm lanterns to the press Friday as a
reminder of "Lights Out," sponsored by
Admiral.
Para. To Do Pickups
On CBS UN Coverage
Eastern TV department of Para-
mount Pictures will handle the pick-
ups of the UN General Assembly
which will be carried by CBS under
sponsorship of Ford Motor Co. be-
ginning today. Para will supply
cameras and crews, under the sup-
ervision of Richard Hodgson, direc-
tor of technical operations, and also
will record portions of the proceed-
ings for showing on the screen of
the Paramount Theater.
Entire series, which runs until the
end of the year, will be under the
general supervision of Edmund
Chester, CBS news director. Robert
Bendick, special events chief, will
be in charge of production, and
Frank Schaffner will direct.
Lyman Bryson, CBS public affairs
counselor, and Larry Leseur, UN
correspondent, will share commen-
tary and interview assignments.
Facilities and personnel of the UN
public information department will
be made available for production as-
sistance on the programs, which will
be recorded and distributed by the
UN to other member states.
O'Brian Joins Atlas
Robert W. O'Brian has been ap-
pointed vice-president of Atlas Tele-
vision, it was announced yesterday
by Harry Brown, president of the
firm. O'Brian formerly did promo-
tion and publicity for WRGB, Sche-
nectady.
Comparative Tests
Postponed For Week
Washington Bureau of RADIO DAILY
Washington — The FCC decided
Friday to postpone the comparative
TV demonstrations slated for next
Monday for one week. Rejecting
DuMont's proposal that the Novem-
ber demonstration be cancelled, the
Commission ordered a one-week de-
lay in order to give the parties more
time to prepare. Details of the dem-
onstration could not be learned Fri-
day, with efforts still under way to
devise some means whereby the
matter to be sent out over the RCA,
CBS and DuMont signals can be
nearly identical as possible.
Will Use Former OPA Building
The receivers will be set up in
temporary building, formerly the
home of the Office of Price Adminis-
tration.
Tra viesas. Of CBS, Named
To Head TBA Committee
Herminio Traviesas, sales service
manager of CBS - TV, has been
named chairman of the TBA com-
mercial operations committee, it
was announced on Friday by J. R.
Poppele, president of the trade or-
ganization.
Traviesas' committee has been
working on a standard rate card
form and standard facilities con-
tract for the past year and both
are expected to be completed this
year.
The Week In Television
FCC Kills Hope For Early End To Freeze
The FCC virtually killed all hope for an early lifting of the freeze
when it announced that it will hold additional color hearings and tests
in February, postponing all action of allocations until completion of the
color question. Two of the three companies slated to appear in compara-
tive demonstrations Nov. 14 asked postponement of the tests. RCA said
that technical difficulties would prevent them from participating on
schedule, while DuMont urged that the test be put off until February. . . .
Dr. Allen B. DuMont took the stand at the hearing to state that commer-
cial color is ten to 15 years away. Both DuMont and his research chief,
Dr. T. T. Goldsmith, Jr., were subjected to sharp questioning, especially
by Commissioners Jones and Hennock. . . . A. D. Dunton, CBC board
chairman, said TV in Canada is "wide open" for private broadcasters but
none has shown much interest. Later in the week, however, he revealed
that eight applications for stations had been received. . . . Zenith also
joined the anti-color group, stating that there is not in existence today
a color system with which "both the public and the industry could
live."... Ford Motor Co. signed to sponsor daily pickups of the UN
General Assembly over CBS. . . . Special Thanksgiving Day programs
were set on NBC, by Elgin-American, and on CBS, by Longines-
Witt nauer.
Establishes Video
As Vital Factor
In U. S. Life
Washington Bureau of RADIO DAILY
Washington — New recognition of
the emergence of TV as a major
consideration in the thinking of
American families was seen here
Friday as the Bureau of Labor Sta-
tistics announced it will hereafter
compile data on video receiver pur-
chases and service as a part of its
cost-of-living surveys. The move is
part of a general revision to modern-
ize the studies, which cover 34 large
cities.
BLS director Ewan Clague said
Friday the survey, hereafter to be
known as the Consumers' Price In-
dex, requires certain modernization
if it is to be kept abreast of the
times. He said it had already drop-
ped silk stockings for nylon as a
significant item and that it is drop-
ping ice-boxes for mechanical re-
frigerators. Data on sound radio re-
ceivers is not being dropped.
The TV expenditures will appar-
ently come under the "home appli-
ances" category, rather than as ex-
penditures for amusement.
Studies will get under way next
week in Baltimore, Birmingham.
Boston, Cincinnati, Detroit, Jackson-
ville, Memphis, Minneapolis, Mobile.
Portland, Me., and St. Louis. The
other 23 cities will be surveyed by
next March.
Tennis Pickup Sponsored
Coverage by WOR-TV of pro ten-
nis matches featuring Pancho Gon-
zales, Jack Kramer, Frank Parker
and Pancho Segura Nov. 9 will be
sponsored by Local Chevrolet Deal-
ers Association, through Campbell-
Ewald agency. Originating from
Westchester County Center, pro-
gram will be the first, and perhaps
only pickup of the pro troupe in
the area.
Huhn Joins WFIL-TV
Philadelphia — Austin O. Huhn,
former production supervisor of
WPIX, New York, has joined the
staff of WFIL-TV as a producer. He
has had 11 years experience in AM-
TV production and has had profes-
sional experience on the stage and
in motion pictures.
WPIX Sells Hockey
Sixteen home games of the New
York Rovers hockey team at Madi-
son Square Garden will be sponsor-
ed on WPIX by Sunset Appliance
Stores, through Arnold Cohan agen-
cy. Sunday afternoon pickups begin
Nov. 13. Guy LeBow will be behind
the mike.
8
RADIO DAILY
Monday. November 7. 1949
Commission Selling
Called Best Pay-Plan
(Continued from Page 1)
town personalities rather than local
salesmen. He declared that he fav-
ored the out-of-towners because
they seemed more effective in their
selling to local merchants.
Another advocate of commission
salesmen was Paul Alger of WSNJ.
Bridgeton, N. J. Alger, unlike Cas-
sell, expressed a preference for local
resident salesmen and said he felt
they did a better job in their market.
His station pays 20 per cent commis-
sion to salesmen.
Olfered By Si Goldman
The survey which provoked the
discussion was offered by Si Gold-
man. WJTN, Jamestown, N. Y.
Goldman had queried 12 representa-
tives of small-market stations in
various sections of the country on
their sales setup. One conclusion
reached in the survey was:
"The method of compensation for
salesmen preferred by most stations
is straight commission, with 15 per
cent being the most prevalant per-
centage; 64 per cent pay on a
straight commission basis and all but
two pay the straight 15 per cent. One
that doesn't, pays 20 per cent on the
first $1,000 and 10 per cent on every-
thing after that. Four stations that
don't pay straight commissions,
pay salary-and-commission or sal-
ary and bonus. In each of the four
cases, there is a different plan. One
station pays three per cent plus sal-
ary ranging from $50 to $60 per
week. Another pays $75 to $90 in
salary plus bonus based on net earn-
ings. Another pays $60 per week
with a percentage of net profits at
the end of the year. The other pays
$60 per week plus 10 per cent on new
business."
Goldman explained that generally
speaking, most small market man-
agers handle the sales manager's
duties and functions.
Kaye Talks On BMI
The second district meeting heard
Sydney Kaye of Broadcast Music
Inc., give a progress report on BMI's
popularity in the popular music
field. They also received a report
from Kolin Hager, of SESAC, on
the company's plans to enlarge their
popular music catalogue and to do
some aggressive promotion in this
field after the first of the year.
All of the sessions of the second
district meeting were "grass roots"
approach of sales and operational
problems. The broadcasters were im-
pressed with the presentation of
COflST-TO-COAST
New WCOP Quiz Show
Boston, Mass.— "You Can't Lose,"
new WCOP quiz show presented in
cooperation with the United Council
on World Affairs will be emceed by
Sam Gould. Listeners are invited to
send in questions, which will be
used as the basis for the weekly
current events quiz. The program
is aired over WCOP every Tuesday
evening at 9: 45 p.m.
Two "Reps" Appointed
Perth Amboy, N. J. — A. De Laski,
sales manager for Circle "X" Anten-
na Corporation, has announced that
J. E. Smith, Dallas, Tex., has been
appointed manufacturer's represen-
tative for the states of Tex., Arkan-
sas, Oklahoma, and Louisiana; and
J. K. Rose & Co., Chicago, 111., has
been appointed to cover the states
of 111. and Wis.
WSPC Cancer Drive
Anniston, Ala. — WSPC went on
the air for funds to buy a motorized
wheel chair for 13-year-old Bennie
Hollingsworth, whose leg had to be
amputated because of cancer. Mem-
bers of the "Top of the Morning
Club" heard about it and generously
responded. Bennie received the
wheel chair, a dog, and a $3,000
cancer relief fund was given to the
people of Anniston.
New Talent Find
Hartford, Conn. — Four teen age
musicians have been selected as the
"talent find" for the week of Nov. 7,
and they will perform several of
their selections on all locally-pro-
duced shows on WDRC during this
week. They're known as "John
Pagani and his Three Sharps." John
plays the accordian; Frank Tamiso,
the drums; Bob Tanguay, the sax;
and Don Cooke, the guitar.
Maurice Mitchell, director of Broad-
cast Advertising Bureau, and follow-
ing the session they discussed in-
formally the future of the BAB op-
erations. Some feel that this service
should remain an integral part of
NAB's operations and others fore-
cast it is inevitable that the bureau
will become private business enter-
prise at a latter date.
If BAB leaves the NAB fold, one
broadcaster said, the very structure
of NAB will be in jeopardy. He ad-
ded that NAB needs the new sales
and public relations gimmick to sus-
tain its vitality as an industry or-
ganization.
This question as well as the future
of Broadcast Measurement Bureau
will be problems for the NAB board
to solve when they meet on Novem-
ber 15.
The usual resolutions passed at
district meetings were adopted and
the second district group agreed that
Michael Hanna, director of WHCU.
Ithaca, N. Y., had done an excellent
job of setting up a constructive busi-
ness session for the group.
WCCO Music Awarded
Minneapolis, Minn. — "Let's Listen
to the Classics," half-hour program
of classical music presented Mon-
day through Friday at 11:30 p.m.
over WCCO, received the 1949 Phi
Beta award for outstanding contrib-
ution to fine music and speech on
the air. Award was accepted by Ed
Viehman, originator of the program,
and Robert A. Schmitt, representing
Paul A. Schmitt Music Company,
sponsors of the program.
Kennedy Appointed WTTM Post
Trenton, N. J.— WTTM announced
the appointment of Malcolm E. Ken-
nedy to its sales staff. Kennedy was
formerly connected with Station
WIP, Philadelphia, and Station
WKDN, Camden.
Stork News
A seven-pound eight-ounce
daughter was born to Mrs. Rush
Sawyers at Memorial Hospital Oct.
27th. Father is chief engineer for
station WDVA. Danville, Va.
WITH Owners Acquire
Balti. Home News
(Continued from Page 1)
offices will move to the WITH Build-
ing at 7 East Lexington Ave. R. G.
Embry, vice-president of WITH, has
been named vice-president and gen-
eral executive of the Home News
Company. Howard A. Burman, pub-
lisher of the Home News, will re-
main as vice-president.
Tinsley said that plans to widen
the circulation area of the paper,
and to expand its editorial coverage,
are now under discussion, and that
additional announcements will be
made later.
CBS Adds Copywriter
David H. Luhmann has joined the
copywriting staff of the CBS C-O
promotion service effective immedi-
ately. Luhmann previously was as-
sociated with Johnson & Johnson,
pharmaceutical manufacturers of
New. Brunswick, N. J., where he
served as assistant advertising man-
ager of the Ethicon Suture Labora-
tories.
the nation's most
flight
Fly United's DC-6 Mainliner 300 "the Hollywood," and you
will see why it has won the favor of discriminating travelers.
Notice the courtesy and efficiency of United's hand-
picked crew; relax over the delicious full-course meals,
without question the finest aloft; then discover the unex-
pected extra services that distinguish this flight.
"The Hollywood" leaves at 12 noon and arrives in
Los Angeles at 7:55 p. m. Only one stop en route — at
Chicago. Another onestop DC-6 Mainliner 300 flight at
9 p. m.
UNITED AIR LINES
mums j&u&ineU
The National Daily Newspaper of Commercial Radio and Television
VOL. 49. NO. 26
NEW YORK, WEDNESDAY. NOVEMBER 9. 1949
TEN CENTS
NBC'S TV-DEPT. NOW SEPARATE ENTITY
Newsmen Gathering
For Nat. Convention
An advance guard of the National
Assn. of Radio News Directors ar-
rived in New York earlier this week
to wrap up arrangements for the
NARND's annual convention, which
will open at the Commodore Hotel
on Friday and continue through
Sunday, Nov. 13.
The NARND board of directors
will hold its first pre-convention
meeting tonight at 8, and will meet
intermittently throughout Thursday.
Visits by NARND members to Uni-
ted Nations headquarters at Lake
(Continued on Page 8)
Sale of Farnsworth
Held Legal By Court
Fort Wayne, Ind. — Sale of Farns-
worth Television and Radio Corp.,
Fort Wayne, Ind., to International
Telephone & Telegraph Co. was held
valid in a recent (10-28) 31-page
opinion given by Judge Luther M.
Swygert in U. S. District Court at
South Bend.
The decision came as a result of a
suit by Robert W. Kenny, Los An-
geles, a Farnsworth stockholder,
seeking to void the sale. Salient
(Continued on Page 2)
FCC's 'No' To WJR Plea
Upheld By Capital Court
Washington Bureau of RADIO DAILY
Washington— Right of the FCC to
refuse to hear WJR's objection to
its granting a permit for a new sta-
tion on the 760 band in Tarboro,
N. C. was upheld Monday by the
United States Court of Appeals for
the District of Columbia. Last spring
the court had sent the case back to
the Commission on appeal from
(Continued on Page 6)
AWB Resolution
A resolution urging perpetua-
tion of the Association of Women
Broadcasters by the NAB was
adopted by the district meeting
of AWB in New York on last
Saturday. The resolution was
sponsored by Dorothy Lewis of
United Nations, former director of
women's activities at NAB and
one of the organizers of the wo-
men broadcasters group.
Script Service
A new script service is being
provided to women broadcasters
on a monthly basis by the Public
Relations Department of Barnard
College, women's undergraduate
unit of Columbia University in
New York City. Two scripts of
about two minutes each in length
will be provided to every sub-
scribing commentator on an ex-
clusive gratis basis in her city.
Material covered will include col-
lege anecdotes, information on
current topics gleaned from visit-
ing lecturers and members of the
College faculty, miscellaneous
items about student activities, and
trends of particular interest to
women.
MBS Sets 6-Mo. Long
Adv. Drive In Trades
Full-scale plans for a six-month
long major advertising campaign in-
volving two-page spreads in the
trade press, starting the week of
Nov. 21, have been completed by the
Mutual Broadcasting System, it has
been announced by Robert A.
Schmid, MBS v-p in charge of ad-
vertising, promotion and planning.
The series is designed to promote
(Continued on Page 2)
Religious Video Workshop
To Be Held At Syracuse
Syracuse, N. Y. — Plans for this
year's first national religious tele-
vision workshop, to be held here
from Nov. 13 through Nov. 18, were
(Continued on Page 2)
To Be Headed By Vice-Pres. Weaver:
Two Other Organizations Readied
To Administer Sound, O & O
Women VShow Info
Needed, AWB Told
"All agencies and all time buyers
need more information about wo-
men's programs," and when such
data becomes available, "your next
week's pay check might be bigger,"
Linnea Nelson of J. Walter Thomp-
son told a panel discussion during
the weekend conference of the As-
sociation of Women Broadcasters.
Miss Nelson pointed out to the
(Continued on Page 6)
WTPS On "Unlimited";
Other Activity At FCC
Washington Bureau of RADIO DAILY
Washington — The FCC has an-
nounced that it has reconsidered
and granted the application of
WTPS, New Orleans, to extend its
hours from daytime to unlimited on
the 940 band. The one - kilowatt
power the station uses in the day-
(Continued on Page 2)
WMGM Sells Basketball
To Five Local Sponsors
WMGM, New York, will carry the
complete 1949-1950 schedule of the
New York Knickerbocker pro bas-
ketball team, under the joint spon-
sorship of Adler Shoe Stores, Buddy
(Continued on Page 2)
Sees Theaters Outbidding Nets
For Exclusive TV Sports Rights
St. Louis — About 25 "good-sized
theaters," interconnected and equip-
ped for large-screen TV, "can com-
pete successfully for exclusive tele-
vision rights to outstanding sports
events," Nathan L. Halpern, TV con-
sultant to Theater Owners of Amer-
ica and Fabian Theaters, said here
yesterday.
In an address before a convention
of theater owners, Halpern pointed
out that "the profitable future" of
theater tele "lies in exclusive pro-
grams available only in the theater.
In fact," he continued, "theater tele-
vision cannot be properly tested for
results until it is fed with exclusive
programs."
Since only 25 of the 17,000 thea-
ters in the country could sew up na-
tional TV rights, "with the equip-
ment and interconnection of about
fifty good-sized theaters, it will be-
(Continued on Page 7)
WEAVER
Separation of NBC's TV network
operations from other departments
and activities of the web into their
own integrated and self-contained
organization
headed by Syl-
vester L. (Pat)
Weaver, vice-
president in
charge of tele,
was announced
Monday by
prexy Joseph H.
McConnell.
Long rumored
in the trade, the
announcement
was the first of-
ficial action to
be made public
following a thorough study of all
NBC operations by the efficiency
firm of Booz, Allen and Hamilton.
Two similar organizations on the
(Continued on Page 7)
TBS, Kermit Raymond
Salvage Plan Drafted
Details of a plan whereby Howard
G. Barnes, New York radio produ-
cer, will form a new corporation to
take over the assets and operations
of the Transcription Broadcasting
System, Inc., and Kermit-Raymond
Corp. were disclosed on Monday by
a spokesman for the creditors.
Associated with Barnes in the new
corporation is Ray Bloch, head of
Ray Bloch Enterprises, New York.
The jointly-operated firms of TBS
(Continued on Page 8)
Cantor's Campaign
Eddie Cantor, emcee of NBC's
"Take It Or Leave It," launched
his sixth annual "Give-a-Gift-To-
Ihe-Yank-Who-Gave" Christmas
campaign on Sunday's broadcast.
Each Christmas shopper is asked
to buy a gift for a hospitalized
veteran. The gifts will be collec-
ted and distributed by the Ameri-
can Legion, Jewish War Veterans,
and Catholic War Veterans.
RADIO DAILY
Wednesday. November 9. 1949
Vol. 49, No. 26 Wed., Nov. 9, 1949 10 Cts.
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays. Sundays
and Holidays at 1501 Bro<jdway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch. Vice-President; Chester B.
Bahn, Vice-President; Charles A. Aliconte,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily.
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Ct'ble address : Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older, Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
■mder the act of March 3, 1879.
FINANCIAL
_ (November 7) —
NEW YORK STOCK EXCHANGE
High
ABC 8
Admiral Corp. 28'/2
Am. Tel. 8, Tel. 146 1
CBS A 25
CBS B ... 245/8
Philco . 30'8
Philco pfd. 80V4
RCA Common 12i&
RCA 1st pfd. 741/4
Stewart-Warner 1 2 V2
Westinghouse 283$
Westinghouse pfd. 101% 1
Zenith Radio 28%
NEW YORK CURB
Nat. Union Radio 25/8
OVER THE CO
DuMont Lab
Stromberg-Carlson
Net
Low Close Chg.
7% 8
28 2838 + %
453/8 146 + S/8
24% 247/8 + Vl
243/8 245/8 + Vi
30'/4 30% + l/2
80 1/4 80 1/4 + 1
12% 12% — %
73% 74 + 3/4
12% 12% + %
27% 281/4
01% 101%
2834 283/4
EXCHANGE
2% 2% — %
UNTER
Bid Asked
2OV4 21%
133/4 15
WMGM Sells Basketball
To Five Local Sponsors
(Continued from Pa?e ll
Lee Clothes, Dynamic Stores, Ne-
ciick's, and the New York World-
Telegram.
The Knicks will play 29 games at
home and 18 away, opening their
season against Indianapolis in Madi-
son Square Garden on Thursday.
Marty Glickman will do the play-
by-play account.
WTPS On "Unlimited";
Other Activity At FCC
(Continued from Page 1)
light hours will be halved after sun-
set.
The Commission also granted two
unlimited time stations, with 250
watts power, to the Clinton County
Broadcasting Corp., Plattsburg, N. Y.
and the Cloquet Broadcasting Corp.
Cloquet, Minn. The former will be
on the 1340 kc band, at an estimated
cost of $18,943, and the latter on the
1450 band at an estimated cost of
$10,399.
Texas Company Gets Permit
Daytime-only authorizations were
announced for the Colorado City
Broadcasting Company, Colorado
City. Texas, to operate on the 1320
band with 500 watts power at an es-
timated cost of $19,547, and for the
Missouri Central Broadcasters, Jef-
ferson City, Mo., to operate on the
900 kc band with 250 watts at an
estimated construction cost of
$14,000.
The Commission also granted a
permit for a new non-commercial
FM station to operate on Channel
203, with the licensee the Texas
Trade School, in Dallas.
Religious Video Workshop
To Be Held At Syracuse
(Continued from Page 1)
announced today by the Protestant
Radio Commission.
More than 15 national church offi-
cials will be instructed on the use
of television as a religious educa-
tional medium in the course of the
conclave. The Rev. Everett Parker,
director of the Protestant Radio
Commission, summarized the situa-
tion thus: "churches had missed the
boat on learning how to produce
good religious broadcasts and had
awakened to this fact 20 years too
late. It is our job to see that church
leaders learn to help television sta-
tions produce outstanding religious
television programs."
Brand Name Spots
The Brand Names Foundation has
sent to all U. S. stations a kit con-
taining 25 spot announcements rang-
ing in length from 35 seconds to 50
seconds, which plug the theme that
brand-name advertising helps to
provide better goods at lower cost.
^ke Uoice of J^aniai TOPE K A
"EN LUDY, Central Monagtr
Sale of Farnsworth
Held Legal By Court
(Continued from Page 1)
points in the court's opinion were
(1) there was no evidence of Farns-
worth officials having a personal in-
terest in the sale or of failing to
present the facts to the stockholders;
(2) the cost of the proxy campaign
was judged as not being excessive;
(3) despite invalid proxies, a major-
ity were above reproach; and (4) on
the stockholder vote on dissolution
of the Farnsworth firm, the court
held it was not necessary for share-
holders to vote on the issue.
Kenny's attorneys charged in the
trial last August that ballots were
improperly counted when the sale
decision was made. This suit in Fed-
eral Court was the third unsuccess-
ful attempt by Kenny and Harry
Hecht, both stockholders, to block
the sale. The two men filed suits
which were heard in the New York
Supreme Court last April, but both
were dismissed.
Phillips To Run WSGW,
New Saginaw Station
Saginaw. Mich— Robert W. Phil-
lips, formerly with WSAM, Saginaw,
has been named general manager
of WSGW, a new station scheduled
to begin operations here next spring.
He has been active in radio in the
northeastern Michigan area since
1939.
MBS Sets 6-Mo. Long
Adv. Drive In Trades
(Continued from Page 1)
the medium of network radio, parti-
cularly Mutual's web operations. A
new trade character, known as
"Mister Plus," has been designed to
dramatize the campaign pictorially.
The character, which will appear in
each of the ads, will stress the cam-
paign theme. "The Difference is
Mutual."
Among the basic differences to be
highlighted in the campaign will be
"lower time costs, more homes de-
livered per dollar, maximum flexi-
bility in arranging hookups to match
market distribution, and free 'where
to buy it' cut-in announcements."
WCAU Names Kelly
Philadelphia — John T. "Chick"
Kelly, publicity director for WCAU
and WCAU-TV for the last two
years, has been named commercial
representative for WCAU-TV, re-
porting to Alex Rosenman, vice-
president in charge of sales. Robert-
N. Pryor, WCAU promotion director,
will take the additional duties of
station publicity, with the title of
director of promotion and publicity.
Robert L. Klaus, former managing
editor of TV Digest, has been added
to WCAU's promotion and publicity
department.
"Ladies and
Gentlemen.."
It takes audience to
Here's the convention hall
at Philadelphia before any of
the "b'hoys" showed up. Not
a timely picture, but it
makes a darn good point.
It's useless to talk to an empty house.
give meaning to any message.
If you remember that when you buy radio in Baltimore,
you're bound to end up with W-I-T-H. W-I-T-H gives you
audience — big, steady, interested audience at rock bottom
cost-per-listener.
W-I-T-H is the big bargain buy because it produces more
listeners-per-dollar than any other station in town. So if you
want to produce BIG results for a LITTLE bit of money, call
in your Headley-Reed man and get the full W-I-T-H story.
BALTIMORE, MARYLAND
Tom Tinsley, President • Represented by Headley-Reed
That's
penetration
Among all of the 257 stations heard within the WLW
Merchandise-Able Area, The Nation's Station received
six hours of all listening during an average week
between 6 AM and Midnight — as compared to an
average of less than one hour to the nine major com-
petitive stations.*
THAT'S PENETRATION!
Listeners were tuned to . . .
w| w Average of Nine Major
Competitive Stations
184 minutes — 6 AM to 6 PM — 30 minutes
143 minutes — 6 PM to Midnight — 22 minutes
327 minutes — 6 AM to Midnight — 52 minutes
WE REPEAT, that's penetration!
Complete information may be obtained at any of the
WLW Sales Offices:
140 West 9th St., Cincinnati 2, Ohio
630 Fifth Avenue, New York 20, N. Y.
360 North Michigan, Chicago 1 , III.
6381 Hollywood Blvd., Hollywood 28, Calif.
'Nielsen Radio Index, February - March, 1949
when you want
penetration you want
WLW
the nation's most merchandise-able station
CROSLEY BROADCASTING CORPORATION
4
RADIO DAILY
Wednesday. November 9, 1949
SOUTHWEST
NEW WRR, Dallas, personnel in-
cludes Virginia Baker in copy
department, John Wolfe in sales, an-
nouncer Eddie Hill, and Grover
Herring, Al Welch, and Charlie Fro-
man in the engineering department.
"The Chuck Wagon Gang," spon-
sored by Bewley Mills through
Glenn Advertising began its 18th
year on the air this week and its
12th year on WBAP-570, Fort Worth,
and the Lone Star Chain. Talent on
the show is the four member Cartel'
family.
WBAP-TV, Fort Worth, moves up
its sign-on time Monday through
Friday to 4: 00 p.m. for two hours of
live studio programs. From 6: 00
p.m. to sign off time remains un-
changed with ABC, NBC, studio and
remote programming.
"Foremost Young American's
Club," aired on WBAP-570, Fort
Worth. (11:30 a.m. Saturday) since
May, moved out of radio into televi-
sion November 5. The program is an
audience participation-talent pro-
gram for children, sponsored by
Foremost Dairies through Albert
Evans Advertising, Fort Worth.
Television version will run alterna-
ting Saturdays 5:45 to 6: 15 p.m.
Moral to untelegenic sportscast-
ers: Bud Sherman, sportscaster for
WBAP-TV, Fort Worth, who handles
wrestling, high school football, etc.,
received the following note from
Smithfield, Texas: "I used to swoon
at the sound of your voice, but that
was long before the night they
turned the camera on you. Since
then, I just don't care anymore.
'Heartbroken'."
Latest set count released through
Harold Hough, director, WBAP-TV,
Fort Worth, for the Fort Worth-Dal-
las area, is 20,800 sets as of Novem-
ber 1. The station keeps close tabs
on the sets through dealer and dis-
tributor connections and a free
weekly television schedule mailing
to home set owners.
WEVD
117 119 W. 46 St
HENRY GREENFIELD, Mg. Director H.Y.19
California Commentary. . .
• • • Could the Mexico City visit of Frank Stanton, president of
CBS, have any bearing on the TV planning of Emilio Azcarraga's plan-
ning? ... it is known that Prexy Stanton will visit with the Mexican
radio-movie tycoon, and maybe they'll discuss an
HollyWOOCi interchange of TV film. . . . Azcaxraga is said to
have some definite ideas about a TV transcription
network that might become international in scope. . . . Rumored that
NBC's coast television personnel will undergo some changes in the
reorganization of the web's operational departments. . . . Ronson Lighters
will sponsor a new weekly musical variety program, "The lohhny
Desmond Show," over the full 271-station network of ABC starting
Wednesday. Jan. 11, 1950. Contract runs for 49 weeks. Eleanor Engel
will announce. . . . Gordon MacRae, the warbler and Mrs. MacRae are
vacationing in New York, staying at the Waldorf, no less, where
Gordon once was refused a bellboy job. . . . lack Carson has booked
a second airplane tour of veterans hospitals. This one takes him to
Wymoing, Colorado, New Mexico. Oklahoma and Texas. . . . Garry
Moore has turned down a thirty-minute sponsor for his daytime program.
Bankroller oiiered a tive-a-week backing if Moore would trim his hour
to 30 minutes. Moore, who has Ken Carson and Ilene Woods helping
him on the chore, relused. . . . Hal Sawyer's Hollywood TV show, "I'll
Buy That." being eyed by national experts as a test of TV's selling
power, is sold out, with three sponsors. Sawyer is starting another
similar program within a month.
Tfr ft "ft #
• • • Jo Stafford wound up an eight-day concert tour of
the midwest by appearing at Purdue University, in Lafayette,
Ind. She opens next at the Paramount in New York. . . . Doris
Day will guest on Railroad Hour over NBC when "No, No,
Nanette" is aired. . . . Ben Gage has telecast his final "Ben Gage
Show" over CBS-KTTV and will now prep his two new video
packages, "Backstage with Ben" and "Milestones in Showbusiness."
. . . Allan Jones and Irene Hervey will guest on Milton Berle
NBC TV program in New York on Nov. 15th, when they return
from England after a seven-month concert tour. Stint will mark
first U. S. appearance of act on state-side TV. . . . Beginning Nov.
15th, Art Linkletter's "People are Funny" show will be taped for
four consecutive broadcasts. Guedel, show's producer, feels that
there will be greater advantage in taping "People are Funny"
because it will allow greater latitude for Art's great ad lib talent.
. . . Jimmy Wakely plays the Fox Theater, Detroit for one week
starting Nov. 11th, before going into the Thunderbird Hotel at
Las Vegas. . . . Sara Berner is taking on title of featured vocalist
with due notice to Dinah Shore and Doris Day, Sara vocaling in
dialect on Jack Benny Show, Bob Hope Show, and on the Jimmy
Durante Program. . . . Larry Kolpack, of Larry Finley Productions
returned to Hollywood after a lengthy tour making a survey of
radio and TV stations. . . . Larry Parks, Maxie Windsor, and
Stan Laurel highlighted the sequence of Erskine Johnson's "Holly-
wood Reel" over KECA-TV, Hollywood, Nov. 2, at 7:30 p.m.,
P. S. T. . . . Comedian Jack Marshall, back from his stint in Salt
Lake and is the first actor set for Estelle Taylor's second series
of "Taylored Lady" fashion featurettes, which will again be
filmed on 16mm for TV release. . . . Marc Lawrence, who por-
trays ganster roles on radio, TV and the screen, has reported to
MGM for his part in "Asphalt Jungle," produced by Arthur
Hornblow and directed by John Huston. . . . Fran Warren, Broad-
way show singer and recording artist, joined the Henry Morgan
show as featured vocalist on Friday, Nov. 4th.
CHICAGO
By HAL TATE
BEN ROGERS of the Veterans
Administration has been trans-
ferred here from Washington, D. C.
He'll be the information service rep-
resentative for radio and television
for Illinois, Indiana and Wisconsin.
Rogers has already cut three "Here's
to Veterans" shows at the local Uni-
versal Recording studios for Janu-
ary release. Featured in this 14th
series will be Orrin Tucker, Jack
Fina and Buddy Moreno. G. I. loans
and hospital priorities are plugged
by the bandleaders in the forthcom-
ing series.
Radio and TV actress Kay West-
fall has been signed for a starring
role in "The Golden Gloves Story"
currently being filmed in Chicago
by Central National Pictures. James
Dunn has the leading male role in
this boxing yarn which is being pro-
duced by Chicagoan Carl Krueger
for Eagle-Lion release.
'Fix It' To Greystone
The Greystone Press has signed
for sponsorship of "Mr. Fix It,"
quarter-hour weekly program of
home repair suggestions, on CBS,
Saturday, 2:30-2:45 p.m., starting
Jan. 7, on behalf of Popular Mech-
anics Complete Book of Home Re-
pairs. H. B. Humphrey. Inc., New
York, is the agency.
Western Echoes, five-day a week
KMBC-KFRM feature at 5:30
p.m., stars the Rhythm Riders.
These four young vocal-instru-
mentalists have been featured on
network programs and their
arrangements of western and
popular tunes are extremely well
received. They haye a large fol-
lowing in the Heart of America,
and their personal appearances in
the area win new fans every week.
Satisfied sponsors have includ-
ed Grove Laboratories, Allbritton
Motors, and other local accounts.
Contact us, or any Free & Peters .
k. "Colonel" for availabilities! A
KM BC
of Kansas Cily
KFRM
for Rural Kansas
For a whale of a sales job in the 2 biggest markets
in the West, buy KFRC, San Francisco and KHJ, Los
Angeles ... Economy, Complete Coverage, 25 Years of
Successful Selling -All Yours with these Key Stations
of Don LEE-the Nation's Greatest Regional Network.
Represented Nationally by JOHN Blair & Co.
6
RADIO DAILY
Wednesday, November 9. 1949
san FRuncisco
By NOEL CORBETT
LLOYD E. YODER in from KOA,
Denver, in town to referee the
Denver U-St. Mary's game at the
Lodi Grape Bowl. Sid Strotz, NBC
veepee up from Hollywood. He'll
round-table with Yoder and John
Elwood while here.
Taylor Graves, New York stage
and radio actor home-towning and
doing a featured role in "Finian's
Rainbow."
The Chronicle and local dealers
are giving away twelve television
sets. No box tops, no nothing — just
fill out a blank "I want a television
set, because. . . "
It is a small world. Edna Fischer
and Arch Le Roux put out a record-
ing of "Small World." Then, in
checking through the KSFO record
library they found another tune by
the same name. Further check found
that song titles can't be copyrighted.
Fact of which makes Edna and Arch
muchly relieved.
Bob Moore's KEEN disc show is
proving a winner with Bay Area lis-
teners. He plays records from every
era, which he has gathered over a
period of years.
The First Savings and Loan Asso-
ciation of Oakland is now sponsor-
ing "Musical Dividends" on KNBC
Tuesdays and Thursdays at 7:30 p.m.
Television engineers call
this the "Test Pattern" of
WMAR-TV.
Set-owners call it a sure
identification of finest in tele-
vision entertainment.
Businessmen are discover-
ing that it means the best
buy in television in Maryland !
WMAR-TV
The Sunpapers Station
CHANNEL 2 • BALTIMORE, MD.
Info On Women s Programs
Badly Needed, AWB Is Told
i Continued from Page 1)
AWB delegates that there is a grow-
ing recognition that women broad-
casters are for the most part sales
people, not only talent. She said that
she as a time buyer, finds it difficult
to obtain information of the markets
covered by women's programs
throughout the country and their ef-
fectiveness as selling media.
Maurice Mitchell, director of the
NAB's broadcast advertising bureau,
also speaking on the general topic
of "This Week's Pay Check," de-
clared that the woman's program is
essentially a "framework for adver-
tising" and that the "woman broad-
caster is in reality a commercial an-
nouncer who has the peculiar abil-
ity to deliver a personal recommen-
dation," as one person would deliver
to another. He reminded the confer-
ees that if women broadcasters are
going to be effective salesmen for
their clients, they should concen-
trate some of their efforts on learn-
ing about their sponsors' problems.
Sally Work, the district chairman,
greeted the women broadcasters
after which Gertrude Grover took
over as moderator of the first ses-
sion. Barbara Welles of WOR de-
scribed what a woman broadcaster
does, in answer to Who Earns It And
How, pointing out that the half-hour
on the air is the least of the work
entailed.
Alma Dettinger of WQXR outlined
the woman broadcaster's relation-
ship with her sponsor. Mary Eileen
Ranney of WROW, Albany, cited
other illustrations as to how the wo-
man broadcaster must not only sup-
plement the work of the salesmen,
but actually be the saleswoman not
only for her program, but for her
station.
The guests at the luncheon in-
cluded Lloyd George Vennard of the
Edward Petry Associates and Mrs.
Elizabeth Colclough, program man-
ager of "Town Meeting of the Air."
Network and station representatives
FCC's 'No' To WJR Plea
Upheld By Capital Court
(Continued from Page 1)
WJR that its rights were not being
properly regarded.
The Detroit station, also on the 760
band, had complained of interfer-
ence from the North Carolina grant.
When the Commission refused to
grant it oral argument of the inter-
ference claim, appeal was taken to
the court. Last spring the Commis-
sion returned the case to the FCC
with the admonition that more con-
sideration be given WJR, and asking
for the facts in the case.
Monday the court held that WJR's
license was not adversely affected
and that, on the merits, there was no
reason to upset the Commission
grant. The court made it plain that
it does not feel the Commission is
obliged to hear every party claiming
to be affected by any of its actions.
at the luncheon included Adolf N.
Hult, vice-president in charge of
sales. Mutual Broadcasting System;
Sterling Fisher, manager of public
affairs and education, NBC; J. R.
Poppele, vice-president of WOR and
president of Television Broadcasters
Association; Miss Bette Doolittle,
acting executive secretary of the
AWB; Mrs. Gertrude Zorbaugh, as-
sistant secretary, ABC; William C.
Ackerman, director of reference de-
partment, CBS; George Wallace,
manager, sales promotion AM-TV,
NBC; Mrs. Dorothy Lewis, United
Nations; Miss Sally Work, WBEN,
chairman. District 11, AWB, and
Mrs. Doris Corwith, NBC, chairman
of the conference.
Official hosts at the cocktail party
for women broadcasters were Mr.
and Mrs. Elliott Sanger, WQXR;
Robert A. Schmid and Roy Danish,
MBS; J. R. Poppele and Julius See-
bach, WOR; William Moore, WBNX;
Gordon Graham, WCBS; Thomas
McFadden and Don Norman, WNBC;
and Miss Grace Johnsen, ABC.
The committee in charge of the
convention included: Doris Corwith,
NBC, chairman; Dorothy A. Kemble,
Mutual, vice-chairman; Ruth Trex-
ler, ABC; Alma Dettinger, WQXR;
Linnea Nelson, J. Walter Thompson;
and Agnes Law, CBS.
AGENCIES
WIN C. GOULDON has joined the
publicity department of Benton
& Bowles, Inc. He was formerly with
The Mutual Broadcasting System
and the New York Daily News.
BROOKE, SMITH, FRENCH &
DORRANCE, INC., Detroit and New
York advertising agency, announces
the addition of Boris I. Moroz to its
creative copy staff in the Detroit
Division.
THE WASHINGTON LOAN &
TRUST COMPANY, one of Wash-
ington's largest and oldest banks,
has just appointed Kal, Ehrlich &
Merrick Advertising, Inc., to place
its advertising.
ARTHUR PINE ASSOCIATES
have been appointed by Gund Man-
ufacturing Company, makers of
stuffed toys, to handle their publi-
city-public relations in all media.
WALTER KANER ASSOCIATES,
have been engaged to direct publi-
city and promotion for WVNJ, New-
ark.
H. B. LEQUATTE, INC., has been
named by the Throwsters Group of
the National Federation of Textiles,
to promote the use of twisted nylon
in making women's hosiery.
LES HAFNER & C. F. VETTER, JR.
announce
PRODUCTION STAGES 1,2,3 and 4
now in operation
at
MOTION PICTURE STAGES, INC.
3 EAST 57th STREET
PLaza 3-4840
Section of RADIO DAILY. Wednesday. November 9. 1949 — TELEVISION DAILY is fully protected by register and copyright
NBC SEPARATES TELE FROM AM
TELE TOPICS
A BC'S HUGE NEW STUDIO in the con-
verted stable on West 66th street
was shown off to best advantage Sunday
nite in the debut of the Paul Whiteman
Goodyear Revue. The spaciousness of the
studio combined with striking backgrounds
by James McNaughton enabled producer
Tony Stanford to mount a variety show
that was, overall, as entertaining as any-
thing on the air. In addition, two dance
numbers were staged by Valerie Bettis in
such a grand manner, although only six
dancers were involved, that they gave
the impression of monster production num-
bers in a Hollywood musical. Excellent
camera work, concentrating on depth in-
stead of width, gave the dances a scope
and three-dimensional effect that were
truly exciting. Whiteman's music was full
and rich and the maestro handled his be
tween-act chores in a most pleasing man-
ner. Junie Keegan, his singer, is a 13-year-
old with wistful expression and velvety
voice. Guests Eddie Albert and Allyn Mc
Clerie were charming in a number from
"Miss Liberty," while Darla Hood and the
Enchanters offered an amusing bit of
vocalizing. Program closed with Charles
Laughton reading from "Of Time and The
River." His stirring interpretation made
Wolfe's beautiful prose come alive, and
almost made us forget that he was solo
on camera for almost five minutes. . . .
Program is scripted by George Faukner,
directed by Wm. H. Brown, Jr., with Ward
Byron producing for ABC. Middle com-
mercial was all fouled up as cues were
missed right and left. Agency for Good-
year is YtrR.
•
\A/PIX CUTTING BACK again, plans
* ' to axe about five shows. Staff cuts
already under way and include flack Bob
Rodgers and producer Jack Balch plus sev-
eral cameramen and engineers and others.
. . . Wyllis Cooper, one of the best writers
in all radio, has joined CBS-TV as exec
producer-director-writer. He's working on
a new dramatic series to include his own
work and that of other writers. . . . WNBT
dropped the Hank McCune show, filmed
in H'wood by Showmanship, Inc., on short
notice because station execs were disap-
pointed with print quality.
/-*BS PLANNING a new dramatic series
based on the Edna Ferber-George S.
Kaufman play, "Stage Door," to follow the
pattern of "The Front Page." Web also
building a comedy seg around Al Bernie
for airing in the Wednesday, 9:30-10 p.m.
slot. . . . Backstage at the Whiteman
preem, an impromptu whistling concert by
Adolph Green, who was waiting for his
wife, Allyn McClerie, and makeup man
Herman Buchman attracted the attention
of Pops and the rest of the cast. They
were whistling Brahms' Double Concerto.
George Frey Named Director Of Video Sales;
Smith To Head Operations; Blackburn To Coast;
Wile In N. Y. Production As Assistant To Weaver
(Continued
same administrative level as TV,
one for sound broadcasting and the
other for owned-and-operated sta-
tions, are now being formed. Mc-
Connell said.
It is expected
that executive
veepee Charles
R. Denny, Jr..
will be chief of
AM activities,
with the top post
for stations still
to be filled.
James Gaines is
now director of
o. & o. outlets.
In the new TV
organiza tion,
George Frey SMITH
manager of Eastern sales for AM
and TV, becomes director of sales
for tele.
It also is believed that Harry C.
Kopf. now administrative veepee in
charge of sales,
will be named
to the top radio
sales post.
Other top ex-
ecs working un-
der Weaver in
the new set-up
are Carleton D.
Smith, who con-
tinues as direc-
m 'W- jw tor of opera-
^m^^f- tions; Frederic
Wk W. Wile, Jr., as-
fl|[^ sistant to Wea-
ver, who be-
comes director
of production,
Blackburn, national
program director, who moves to
Hollywood as head of TV network
operations.
Blackburn, who has had consider-
WILE
and
FREY
Norman
from Page 1)
able experience in motion pictures,
will begin work at once to develop TV
formats for NBC's top AM stars and
other Hollywood
personalities,
Weaver said.
The following
departments will
report to Smith,
Weaver announ-
ced: controller,
headed by J. R.
Myers; film syn-
dication, Russell
Johnston; pro-
duction services,
Fred Shawn;
station relations,
Sheldon B. Hick-
ox, Jr., and tech-
nical operations,
Robert E.Shelby.
Under Frey will be grouped time
sales, with Edward Hitz as eastern
sales manager; Eugene Hogue, mid-
western sales manager, and program
sales, headed by
Robert W. Sarn-
off, formerly na-
tional manager
of program pro-
duction.
The following
departments will
report to Wile:
new program
development
headed by Fred
Coe; talent, Carl
Stanton; pro-
gram production,
with the follow-
i n g producers:
Richard Berger,
William Garden, George McGarrett.
Victor McLeod. Roger Muir and
Ernest Walling, and continuity ac-
ceptance.
BLACKBURN
Sees Theaters Outbidding Nets
For Exclusive TV Sports Rights
(Continued
come possible to program exclusive
television entertainment regularly
in the theaters," he said. "From this
number of theaters, more money can
be made available, plus profit, for
program production than is paid out
today for any regular entertainment
program in television. These finan-
cial facts underscore the sound
economic structure for building
theater television."
To assure the development of
from Page 1 )
theater tele, Halpern said, "it is
necessary and desirable" for the film
industry to seek allocation of chan-
nels from the FCC. Unless this is
done quickly, the industry "is in
danger of losing them by default,"
he added.
Halpern reported that four thea-
ters in the country now have TV
equipment installed and that an ad-
ditional six to eight theaters expect
to install TV in a few months.
Manufacturer Urges
Color Tests In Homes
Arco Electronics, distributors of
electronic components, on Monday
outlined to the FCC a plan which,
the firm claimed, "would enable
250,000 'fan experimenters' to assist
in trial and error testing of proposed
systems of color television."
The firm proposed that the Com-
mission "order" proponents of color
television systems to provide color
telecasts in major metropolitan mar-
kets "for a minimum number of
hours per day," so that "interested
individuals" could test their signal.
Arco's letter to the FCC said in
part: "In the course of direct testi-
mony during the past few weeks,
members of the Commission have
repeatedly sought a way to deter-
mine whether the color systems now
being proposed would be accepted
by the public. . . . We are proposing
that the Commission rely for advice
on the judgement of 250,000 experi-
menters. ..."
Arco added that it "and several
hundred other qualified firms," are
prepared to provide essential parts
and components, either in separate
form or in "knockdown" kits, for
the use of "fan experimenters."
New Air Time High
Claimed By WLW-T
Cincinnati — An all time high of 11
hours and four minutes of daily pro-
gramming during October has been
reported for WLW-T for what is
claimed to be one of the most ex-
tensive schedules offered by any sta-
tion in the country. The report was
prepared by Don Miller, head of the
Crosley research department.
Figures for October showed a
daily increase of three hours and six
minutes over the previous month,
and five hours and 52 minutes over
the figures recorded for the station
six months ago. The increase is ac-
counted for by the inauguration of
coaxial cable service and increased
local daytime programming by the
station.
Local programming averaged six
hours and 54 minutes daily, or 62.2
per cent of the station's total air
time. A daily average of four hours
and 42 minutes of this time was of
studio origin, while films averaged
one and a half hours daily. Despite
the scheduling of local football con-
tests, remotes averaged only 16
minutes per day.
Network service accounted for
37.4 per cent of the total hours on
the air during October.
3
RADIO DAILY
Wednesday. November 9, 1949
Newsmen Gathering
For Nat. Convention
(Continued from Page 1)
Success have also been arranged
for Thursday. The publicity Arm of
Carl Byoir and Assoc. will act as
hosts at an NARND cocktail party
to be held at the Commodore from
6 to 8 p.m. tomorrow.
Miller to Speak
The convention opens officially
with registration at 9 a.m. on Friday.
A business session is scheduled for
10 a.m., with NAB President Justin
Miller speaking at 11:30 a.m. After-
noon speakers include Benjamin
Cohen, assistant secretary-general of
the UN, speaking at 2 p.m. Friday;
Edwin S. Canham, editor of The
Christian Science Monitor, speaking
at 2: 15 p.m., and Robert K. Richards.
NAB public relations director,
speaking at 3 p.m. A panel discus-
sion on "Disaster Preparedness,"
with network news chiefs partici-
pating, is slated for 3: 15-5 rj.m. From
5 to 7 p.m., on Friday, INS will host
a cocktail party for NARND dele-
gates at Toots Shor's restaurant.
TU Panel Planned
Topping Saturday's agenda is a
television panel, 9:30 a.m. -12: 30 p.m.
"with Ad Schneider, director of TV
for NBC. as chairman. Wilton Cobb,
manager of WMAZ. Macon, Ga., will
act as chairman for a panel on
"Profitability of Professional Radio
Newsrooms," 3: 30-5 p.m. The United
Press will host a cocktail party at
the Commodore from 5 to 7 p.m.
Gen. Omar N. Bradley and Edward
R. Murrow are the featured speak-
ers at the annual banquet, starting
at 7:30 p.m., on Saturday.
A discussion of "What Will Tele-
vision Do To News Broadcasts?,"
with Elmer Davis and Charles Hull
Wolfe, of McCann-Erickson, will be
held from 10 a.m. to 12 noon on
Sunday. A business session will fol-
low with final adjournment set for
12:30 p.m.
Ladner Leaves NBC
Henry Ladner has resigned as as-
sistant to NBC's administrative vice-
president, John MacDonald, to open
his own law offices in New York.
From 1935 to 1948 Ladner served
as assistant general counsel in NBC's
legal department, and for a brief
period was acting general counsel.
1 9IK,
I9t»
FRENCH RESTAURANT
LUNCHEON from $2.00
DINNER from $3.00
COCKTAIL BAR
JamouA'JkeacJt CandieA
15 East 52nd St.
AIR CONDITIONED
COflST-TO-COflST
WWNI Aids School Band
Wabash, Ind.— WWNI hit the jack-
pot when Bob Williams, emcee for
"The Bandstand," went on the air
with a plea for people to donate
money to send the Wabash High
School Band on their last out of
town football trip. In just a few
minutes, more than enough money
was pledged to cover this trip.
Family Partnership
Amarillo, Tex. — The FCC has
granted transfer of 200 shares of
stock in the Amarillo Broadcasting
Co., from J. Lindsey Nunn to his son,
Gilmore H. Nunn. In the transaction
father and son become equal part-
ners. There was no money involved
in the deal.
Fire Safety Series
Portland, Ore.— "Firefighters," a
syndicated program for youngsters
was aired the first time over West-
inghouse, KEX. Constructed on an
educational theme, as well as enter-
taining feature of life in a metro-
politan fire department, the Monday
through Friday program is spon-
sored by the Grandma Cookie Com-
pany.
WCOP Halloween Party
Boston, Mass.— K. Thomas Call,
lo^al Swamnscott man known to his
friends as "Tito, the Magical Clown,"
was the featured attraction at the
Halloween party given by Voltairine
Block. In addition to the songs,
games, and fun. Miss Block present-
ed a program of comedy and magic
with children in her WCOP audi-
ence taking part.
Meaney Named Director
Newark, N. J. — Don Meaney has
been appointed director of news at
WNJR. Meany was formerly a mem-
ber of the news staff. He replaces
Harry Nash, who was recalled to the
staff of the Newark News, WNJR
parent company.
Tennis Joins WORZ
Orlando, Fla. — WORZ announces
the addition to its continuity staff of
Melvin H. Tennis who came to the
station after completing graduate
work in radio writing at the Univer-
sity of Chicago.
TALENT UNLIMITED-
Seek advertising agency connection —
have had 20 years of creative and prac-
tical theatrical, radio and television
production experience — now producing
major network video show — prefer join
medium-size general ad agency staff to
round out background — age 40, person-
able. Box 284,
RADIO DAILY
1501 Broadway New York, N. Y.
Employment Service
Hartford, Conn. — Each weekday
morning, on the 9: 30 a.m., "This Is
Hartford" program over WDRC,
Chief Announcer Russ Naughton
lists job availabilities submitted to
the station. As a result, in the past
few weeks since the "service" origi-
nated, 45 jobs have been filled.
Troxel Joins WTVJ
Miami, Fla. — Joseph R. "Dick"
Troxel has joined the technical staff
at WTVJ. Troxel formerly was a
director for Southern Television
Productions in Louisville, Ky., and
also produced television shows for
WATV in Newark, N. J. Troxel will
replace James Loomis who left the
WTVJ staff to enter an advertising
firm.
Election News On WDRC
Hartford, Conn. — The facilities of
WDRC and the Hartford Courant
are being combined to broadcast
Hartford municipal election results
on November 8. WDRC is setting up
a special election booth in the offices
of the morning newspaper to broad-
cast a play-by-play of election re-
turns, starting shortly after 6 p.m.
This cooperative election effort be-
tween the station and the radio has
been in effect for many years.
TBS, Kermil Raymond
Salvage Plan Drafted
(Continued from Page 1)
and Kermit-Raymond have been in
financial difficulties since the sud-
den death of Ray Green, their chief
executive, last summer.
A message to creditors sets forth
as follows the terms of an agree-
ment under which Barnes and Bloch
hope to salvage the enterprise. "Mr.
Barnes will make a capital invest-
ment to enable him to attempt the
marketing of the programs. Under
the plan the creditors will share in
the proceeds received by the new
corporation until each creditor has
received 60 per cent of his respec-
tive claim or 40 per cent if paid
within nine months."
A list of liabilities shows that TBS
owes $32,684.63, and Kermit-Ray-
mond $82,880.46, for an overall total
of $115,573.09. Free assets of both
corporations are described by the
creditor's spokesman, Charles Lieb,
as "negligible." Lieb's report to the
creditors continues:
"The inescapable conclusion
reached by the creditors committee
was that the only hope of any sal-
vage for creditors lay in the direc-
tion of the continued operation of
the business. . . . The committee
feels that this plan (whereby the
corporation headed by Barnes will
take over) offer the best hope for
salvage."
Your Move?
North American Van Lines recently started a Sunday
show on WOWO at 5:45 PM. Response to the very
first program included one inquiry from a town 135
miles from Fort Wayne; another from an Iowa city.
Both led to sales!
To keep goods and services moving in a big, broad,
buy-minded Midwestern market (59 BMB counties) . .
tell your story on WOWO. For availabilities, get in
touch with WOWO or Free & Peters. It's your move !
FORT WAYNE
ABC NETWORK
AFFILIATE
WOWO
WESTINGHOUSE RADIO STATIONS Inc
KYW . KDK A • KEX • WBZ • WBZA • WOWO .WBZ-TV
National Representor! ves. Free & Peters, except for WBZ-TV;
for WBZ-TV, NBC Spot Sales
The National Daily Newspaper of Commercial Radio and Television
VOL. 49, NO. 27
NEW YORK, THURSDAY, NOVEMBER 10. 1949
TEN CENTS
NAB BOARD FACES MANY PROBLEMS
Cuba's Reply To NAB
Says U. S. 'Hogs' Air
Washington Bureau of RADIO DAILY
Washington — Cuba has replied in
blistering tones to the NAB proposal
that American stations be permitted
to discontinue protecting Cuban sig-
nals, it was learned here last night.
In a letter bottled up at NAB head-
quarters, the Cuban government is
said to have accused American
broadcasters of trying to "hog" the
airwaves and to use unfair pressures
to force concessions from Cuba.
Occasion for the Cuban charges
was the petition to the FCC and the
State Department voted last month
(Continued on Page 2)
'House Party' Is Moving
From ABC Back To CBS
"House Party." across-the-board
audience participation show now
heard on ABC for Pillsbury Mills,
will move to CBS with the same
sponsor starting Jan. 3, 3:30-3:55
p.m., Monday-Friday.
The program was heard on CBS
from January, 1945, through Janu-
ary, 1947, and from December, 1947,
through December, 1948. Leo Burn-
ett is the agency for Pillsbury. "The
Garry Moore Show," which now oc-
cupies the 3:30-4:30 p.m. slot on
CBS Monday-Friday, will be heard
4-5 p.m. starting Jan. 3.
Radio, Stage Stars Cut
Spots For Cancer Fund
The Cancer Welfare Fund, Empire
State Building, New York, has an-
nounced the availability to stations
of one-minute transcribed radio and
television spots promoting the Can-
(Continued on Page 4)
Educational
Brookline, Mass. — The public
schools of Brockline in coopera-
tion with WVOM are scheduling
a special series of educational
programs this week in observ-
ance of American Education
Week. Teachers and pupils both
from grade schools and high
schools are participating with the
programs continuing throughout
Saturday, November 12.
Sign Of The Times
The New York Times, in a post-
mortem election story yesterday,
mournfully quoted a police offi-
cial who blamed "radio and tele-
vision" for the sparseness and
apathy of the Times Square
crowds on Election Night. The
Times went to great lengths to
flash election returns on the light-
board that girdles its building,
and to rig up an elaborate sys-
tem whereby the election's prog-
ress is signalled by a sweeping
searchlight beam. The beam
swept the sky on schedule but.
The Times reported bitterly, "The
pale groups in the Square were
not even moved to cheer." It
marked, said The Times, "the
death of a tradition."
MGM Buys 285 Spots
On 8 N. Y. Stations
MGM, in behalf of its new film
production, "Battleground," is cur-
rently running what is described
as the "biggest radio campaign given
to a picture in New York during
the past few years," consisting of
285 spots on eight Metropolitan sta-
tions: WNBC, WCBS, WJZ, WOR,
(Continued on Page 8)
Radio Shares Honors
For Aid To Handicapped
Bob Hope and Don Quinn, writer
for the Fibber McGee and Molly
show, were honored Tuesday night
in New York by the National Soci-
(Continued on Page 2)
Future Of BAB, BMB, TV Operations
On Agenda Of Two-Day Session
Opening On Tuesday
Sels-ln-Use Increase
Noted In Six Cities
The combined quarter-hour sets-
in-use reported by Pulse, Inc., for
the periods, Sept. 6-12 and Oct. 1, 2,
13, 14, 17, 18 and 19, increased in
six Metropolitan areas and de-
creased in one city from the previ-
ous July-August report.
The combined average sets in use
in Cincinnati, Boston, New York,
Los Angeles, Washington, Chicago
and Philadelphia increased from the
21.9 of the previous report to 23.0 in
the present Pulse figures.
In Cincinnati, the average quarter-
(Continued on Page 8)
Receiver Tube Sales
Show Increase In Sept.
Washington Bureau of RADIO DAILY
Washington — Receiver tube sales
by RMA member companies went to
21,393,485 in September— the highest
figure of the year, RMA said at the
(Continued on Page 2)
Benny Far In Front
Of Pacific Hoopers
The October "Pacific Program
Hooperatings" was led by Jack
Benny in first place with 31.6 and
Walter Winchell in second place
(Continued on Page 2)
Johnson Urges FCC To Lift
TV Freeze And Allow Color
Washington Bureau of RADIO DAILY
Washington — Shifting his earlier
all-out color stand, Senate Inter-
state Commerce Committee Chair-
man Edwin C. Johnson, yesterday
called for speed in lifting the TV
freeze.
Johnson said that the Commission
should map out broad general prin-
ciples for the development of a color
system, letting the proponents of the
various systems go to work on the
basis of these general principles. At
the same time, he urged full speed
toward opening of the UHF bands.
It was believed that he sought the
opening of the UHF bands at the
same time as the setting of the broad
general principles on color TV.
U. A. Sanabria, president of Amer-
ican Television, Inc., appeared be-
fore the Commission hearing on
color TV yesterday and offered testi-
(Continued on Page 7)
Washington Bureau of RADIO DAILY
Washington — When the
NAB board of directors meets
in Washington for a three-
day session beginning Tues-
day paramount among the
problems coming up for dis-
position is the future of the
new Broadcast Advertising
Bureau, the disposition of
Broadcast Measurement Bu-
( Continued on Page 4)
100 Newsmen In N.Y.
For NARND Confab
Approximately 100 radio and TV
newsmen will be on hand when the
annual convention of the National
Association of Radio News Directors
gets under way tomorrow at the
Commodore Hotel in New York City,
Sig Mickelson of WCCO, Minneapo-
lis, president of the association, an-
nounced last night. He added that
(Continued on Page 4)
Hallicrafters, MBS Sign
New Quiz Show, 52 Wks.
The Hallicrafters Co., Chicago,
manufacturers of radio and televi-
sion sets and electronic equipment,
has signed a 52-week contract with
Mutual for a new audience partici-
pation show, "Hollywood Quiz," it
was announced yesterday by Ade
(Continued on Page 8)
Wrong Room
Governor Thomas Dewey think-
ing he was walking into Dulles
headquarters at the Hotel Roose-
velt Monday night found himself
passing the time of day and dis-
cussing politics with Leonard
Reinsch of the Cox stations, form-
erly radio director of the Demo-
cratic National Committee.
Reinsch's room adjoined the
Dulles suite on the seventh floor.
2
RADIO DAILY
Thursday, November 10, 1949
Vol. 49, No. 27 Thur , Nov. 10, 1949 lOCts.
JOHN W. ALICOATE : : Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays. Sundays
and Holidays at 1501 Broadway, New York.
(18), N. Y., by Radio Daily Corp., J. W
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch. Vice-President; Chester B.
Bahn, Vice President ; Charles A. Alicoate,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00
Address all communications to Radio Daily
1501 Broadway, New York (18), N. Y |
Phone Wisconsin 7-6336, 7-6337. 7-6338.
C.-.ble address: Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older. Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tata, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg..
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5
1937, at the postoffice at New York, N. Y..
mider the act of March 3. 1879.
FINANCIAL
_ | Vovt mber 9) —
NEW YORK STOCK EXCHANGE
Net
High
8
Low
Close
Chg.
ABC
734
73/4
- V4
Admiral Corp.
29 Vs
2838
28'2
+ VS
Am. Tel. & Tel.. .
1 461 8
145X8
14578
— Vs
CBS A
25',
2434
25
+ Vs
CBS B
25
2478
25
+ %
Philco
31
2934
2934
— 1 Vs
Philco pfd.
80
80
80
- 'A
RCA Common
1238
12'8
1238
+ 1/4
RCA 1st pfd.
74
74
74
Stewart-Warner
12'/,
12V4
1238
- Vs
Westinghouse
273/4
27
2738
— Vs
Westinghousc pfd.
9938
993R
9938
Zenith Radio
29
28 Vt
28'4
— 1/2
OVER
THE COUNTER
Bid
Asked
DuMont Lab.
14
15
WCAO (Baltimore)
17
20
WJR (Detroit)
7'2
8
Receiver Tube Sales
Show Increase In Sept.
(Continusd from Pa'e 1)
weekend, and well above the Sep-
tember, 1948. total of 18.444.588 tubes
Of the overall total, 16.207,087 tubes
were packed for new sets. 4.033,127
for replacement. 925.090 for export
and 228,181 for government.
RCA INSTITUTES, INC.
A Service of
Radio Corporation of America
One of the leading and oldest schools
of Radio Technology in America, of-
fers its trained Radio anil Television
leebniefana to the Broadcasting In-
dustry.
Itur tzradttaten hnie
I jf flla** Telephone License.
Afldress inquiries to
Placement Director
RCA INSTITUTES, Inc.
850 W. 4th St., New York ] 4, N. Y
No Paper Tomorrow
Tomorrow, November 11, is
Armistice Day, celebrated widely
as a legal holiday. In observ-
ance, RADIO DAILY will not be
published.
Cuba's Reply To NAB
Says U. S. "Hogs" Air
(Continued from Page 1)
by NAB's District 4 meeting, at
Pinehurst, N. C. complaining that
some Cuban and Mexican stations
are not living up to the terms of
NARBA. It was proposed that Amer-
ican stations be permitted to extend
their hours and power without re-
gard to protecting the Cuban and
Mexican signals.
In addition, the NAB petition sug-
gested the use of economic sanctions
by the United States Government to
force the Cubans and Mexicans to
behave.
New WLIB Series
A new weekly program series
titled "American Christians Present
Israel" was launched yesterday by
WLIB. New York, to be heard each
Sunday from 4:45 to 5 p.m. Modera-
tor for the series is Dr. Carl Herman
Voss, chairman of the Executive
Council, American Christian Pales-
tine Committee.
Radio Shares Honors
For Aid To Handicapped
(Continued from Page 1)
ety for Crippled Children and
Adults, in recognition of their "out-
standing service to the nation's
handicapped."
Another citation went to the
Needham, Louis and Brorby agency,
and special awards were made to
CBS and NBC. Fredric March ac-
cepted a certificate of appreciation
for the motion picture industry.
Hope and Quinn wired telegraphic
acceptance of their awards, which
were announced at the Society's con-
vention meeting in the Commodore
Hotel.
Benny Far In Front
Of Pacific Hoopers
(Continued from Page 1)
with 21.6, followed by "Charlie
McCarthy" and "Fibber McGee &
Molly" in third and fourth places,
respectively, both with 21.3.
Fifth and sixth places were filled
by Red Skelton and "People Are
Funny," both with a rating of 18.1
The remaining "First Fifteen" of
Pacific Programs follows: "Radio
Theater," 17.8; "My Friend Irma."
17.4; Bob Hope, 16.1; Horace Heidt
Show, 15.9; "The Whistler," 15.3;
Judy Canova, 15.2; Bob Hawk Show.
15.0; George Burns & Gracie Allen,
13.9; and "Our Miss Brooks," 13.8.
"What's new,
Emperor?"
That beautiful penguin on the
right is known as an emperor.
It looks as if his mate is asking
him for the latest news.
There's big news in Baltimore
for radio advertisers! Not only
does W-I-T-H provide the big-
gest home audience per dollar,
but it delivers a big plus audience
besides! A recent survey made
under the supervision of the
Johns Hopkins University
showed that of all radios playing
in barber shops, 49.3% were tuned
to W-I-T-H!
Get on this gravy train for low-
cost results in Baltimore. Call in
your Headley-Reed man and get
the whole W-I-T-H story today.
Baltimore 3, Maryland
TOM TIN5LEY. President
Represented by Headlcv-Reed
Allen Brown is new to New York
listeners. A folksy, natural per-
sonality he has an enviable record
in selling advertisers' products.
For complete details on ALLEN
BROWN'S CORNER call the near-
est WINS-CROSLEY sales office.
ALLEN BROWN'S CORNER
8:30-9:00 a.m. daily.
1950
1951
1953
mm
M
1955
utual proudly announces
that this network will
broadcast the World Series
and the All- Star baseball games
exclusively for the next seven
years. To the Commissioner
of Baseball and to the Gillette
Safety Razor Co. of Boston,
sponsor of these sports classics,
Mutual says" Thank you!"
Listener interest in America's No. 1 Sports
Network will also be stimulated — all year
round — by exclusive coverage of:
► Army-Navy Football, November 26, 1949
(Gillette Safety Razor Co.)
► All-Star Football, August, 1950
(Wilson Sporting Goods Co.)
► East-West Football, December 31, 1949
(Available)
► Blue-Gray Football, December 31, 1949
(Gillette Safety Razor Co.)
► 'Gator Bowl Football, January 2, 1950
(Available)
► Indianapolis Speedway, May 30, 1950
(Perfect Circle Piston Ring Co.)
plus :
► Championship Boxing ► Golden Gloves
► Top Horseracing
MUTUAL BROADCASTING SYSTEM
4
RADIO DAILY
Thursday, November 10, 1949
NAB Board Plagued
With Many Problems
(Continued from Page 1)
reau and policy as it relates to the
expansion of TV activities, it was
learned yesterday.
Two schools of thought exist re-
garding the operations of BAB.
Some directors think it should re-
main within the fold of NAB and
others believe it should be set up as
private enterprise and patterned
after the Broadcast Music, Inc., op-
erations.
Those who would retain BAB as
a part of the NAB believe that the
new sales and promotion service is
vital to the industry organization if
NAB expects to hold its radio mem-
bership. BAB, through Maurice Mit-
chell, director, has been emphasizing
the service aspects of the new or-
ganization as it relates to radio sales
and promotion of the district meet-
ings.
BMB Future Hazy
The future of audience measure-
ment service of BMB is even more
problematic. BMB which is sched-
uled to present the Second Study
next month is expected to fold as an
NAB. AAAA and ANA operation
around the first of the year and if it
is to be continued in one form or an-
other a decision must be reached at
next week's board meeting. Under
terms of the bureau operations,
NAB, AAAA and ANA are reported
to be liable for BMB operations for
another year.
Up to this time NAB has not an-
nounced its complete policy on TV
matters nor has arrived at a definite
schedule of dues for TV members.
It is said that NAB has been desir-
ous of merging their TV operations
with the Television Broadcasters As-
sociation but to date TBA has not
been disposed to enter into such a
deal. The prospects of NAB and TBA
getting together will probably be
explored further at next week's
board meeting.
AC - DC Transcription Players
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IniurtM* Eiihaaaa Bid!.. Kauai City, Ma.
Windy City Wonlaye. . ,
• • • Michael Henry, ex-WBBM salesman may wind up as a
legendary figure in the dramatic field, just as the late Hildy Johnson
was immortalized in the newspaper iield as a result of Ben Hecht's and
Charles MacArthur's satirical newspaper classic. "The
C^jfllCCCCfO Front Page." . . . Mike is the central character in a
new play called "The Peanut Whistle" which had its
world premiere at the Peoria Players Theater, Monday night. . . . This
satire of a 250 watt station operation was co-authored by Charles Barn-
hart, program director at WMBD. and Harry Gibbs, tree lance actor
and writer in St. Louis. Mike — he's called Mike Hiller in the play — as
well as the two co-authors all worked together at a certain downstate
Illinois station. . . . Chesterfield cigarettes will have their ears glued
to the preem of Joe Franklin's Record Shop over WJZ Sat. morning at
11 ayem. They're considering bankrolling Joe's "Smoke Dreams" come
January.
w & # #
• • • Charles Caley, WMBD vice-president, leaves Peoria
for Washington next week to attend the NAB board of directors
meeting. . . . WMBD has one of the most modern, station set-ups
in the country. A quarter of a million dollars was invested jointly
by the station and the building owners Ln the new WMBD set-up
which the station has now occupied for nearly a year. Still to be
finished is a 350-seat auditorium which will probably eventually
house WMBD's main television studio.
# # it
• • • Like father like son. Edgar Bill's son. Howard, has gotten
his feet wet in sales at Peoria, and will be sales director at WDZ, when
the station, now at Tuscola, moves to Decatur December 1st. . . . It's
a highly competitive situation in Peoria now with four stations in Peoria
and one in Pekin fighting for the business in the Peoria area. . . .
Fred C. Mueller, manager of WEEK, NBC outlet, is having a battle on
his hands fighting the strongly entrenched WMBD set-up. ... If Genial
Tom Gavin's hair wasn't already white it certainly would be very soon.
He took over as manager of WIRL, ABC outlet, about a month ago and
he's been doing a bang-up job.
• • • Miracle man of Peoria is Mike Henry, who left WBBM
early this year, to take over as manager of WWXL, local indie.
By concentrating on sports and special events, Mike has been
able to make a dent in the Peoria sales picture. . . . Bill Kutch's
WWXL is temporarily off the air, but he hopes to reorganize
and be back on the air before the 60-day grace period given him
by the FCC expires around Christmas. . . . T%ree ex-WMBD
alumni, Ken Patterson, George Udry and Emil Prandoni — all
engineers — each own a third of WSIV in Pekin and have so en-
trenched themselves locally that they now show a goodly quantity
of black ink on their ledgers.
100 Newsmen !nN Y.
For NARND Confab
(Continued from Page 1)
the out-of-town newscasters will be
augmented by another 50 represent-
ing the wire services and other news
agencies in New York.
Among the early arrivals yester-
day was Major
Barney Old-
field, public in-
formation offi-
cer of the Rob-
bins Air Force
base at Macon,
Ga. Major Old-
field is here as
a military ob-
server and to
make contacts
with broadcast-
ers from Vir-
ginia, the Ca-
and Florida, five
state area covered by the Robbins
Air Force base.
Justin Miller, president of NAB,
will speak at the opening session to-
morrow morning. Judge Miller will
be heard at 11:30 a.m. Speakers
during the afternoon will include
Benjamin Cohen, assistant secretary
general of United Nations, Robert
Richards, NAB public relations di-
rector and Edwin S. Canham, editor
of the Christian Science Monitor.
A panel discussion on "Disaster
Preparedness" is slated for 3: 15 to 5
p.m. Network news chiefs will parti-
cipate in this discussion.
Will Receive Citation
The Government of Haiti will
present to Olga Druce, director of
Mutual's "House of Mystery" a cita-
tion for "debunking" on her pro-
gram the superstitions and voodoo-
ism often associated with the island.
The citation will be presented by
Consul General Roger Dorsinville of
Haiti at a special luncheon, Nov. 16,
Hotel New Yorker.
MICKELSON
rolinas, Georgia
Radio, Stage Stars Cut
Spots For Cancer Fund
(Continued from Page 1)
cer Welfare Fund Drive which starts
Dec. 1.
Stations may obtain copies by
writing for them at the address
given. Transcriptions were made by
Abe Burrows, Canada Lee, Henry
Morgan, Mae West, Kay Armen, and
Ray Bolger, among others.
Phila. Basketball Team
Assigns Radio Rights
Philadelphia — Weightman, Inc.,
Advertising, has announced the ac-
quisition of radio rights to all 1949-
1950 games of the Philadelphia War-
ners professional basketball club, on
behalf of its client, the Sports
Broadcast Network. The latter group
includes more than 50 member sta-
tions.
WEVD
117-119 W. 48 SL
HENRY GREENFIELD, Mg. Director N.V.19
EVERYBODY
IN
SHOW BUSINESS IS TALKING ABOUT
LYLE STUART'S SIZZLING BOOK! HERE'S WHY...
MUSIC BUSINESS: "Wherever you go, you'll find music men
and showmen talking about one thing: a book called 'God
Wears a Bow Tie' by Lyle Stuart. Never before has a book
been written with a genuine music industry background.
This one is dynamite. Does more to point out the psychol-
ogy of show business than anything ever before written."
ROBERT SYLVESTER: "As far as literature is concerned, this
is certainly the theatre's biggest year. The most striking
book is doubtless Lyle Stuart's new novel called 'God Wears
A Bow Tie', which makes 'The Snake Pit' look like a
health resort."
GEORGE FREEDLEY: "Journalistic, shocking novel about
what might happen to a young newspaperman who ven-
tures into the Broadway jungle. It makes exciting reading
and you will get a kick out of it, obviously. Skipping the
erotic passages, Mr. Stuart's novel is one of the most ex-
citing and titilating to hit the stands in a long time."
RADIO DAILY: "A hard-hitting, fast-moving novel on show-
biz with plenty of inside stuff and situations not too hard
to recognize. A combination of The Hucksters and What
Makes Sammy Run, radioites will be delighted at what
Stuart DOESN'T say about them."
WALTER WINCH ELL: "Tin Pan Alley would like it a heap
if Lyle Stuart's book never came out."
NICK KENNY: "Causing many a blush between here and Tin
Pan Alley!
DOROTHY KILGALLEN: "A spicy new novel about Broad-
way."
LOUIS SOBOL: "A peppery expose of show business."
DANTON WALKER "Startling . . . The 'deity' is just a big
shot in show business."
BOX OFFICE: "Lyle Stuart has used the film business and
trade papers as themes for a new novel."
TOWER TICKER by SAVAGE: "There'll be weeping and
wailing on Broadway when Lyle Stuart's show business
novel hits home."
N. Y. ENQUIRER: "The background is a trade paper with
plenty of accent on the music business. More than a few
famous music men will see themselves in the pages."
ACTORS CUES SHOW BUSINESS: "Authoritative story of
the sordid inner workings of the publication of a theatrical
trade paper. Written in a punchy journalistic style."
GOD WEARS
A BOW TIE
A NOVEL OF SHOW BUSINESS
by LYLE STUART
$2.50 at bookstores, or send $2.50 quickly to:
GREENBERG: PUBLISHER, 201 East 57th St., New York 22, N. Y.
6
RADIO DAILY
Thursday, November 10, 1949
PLUG TU n ES
On Records and Transcriptions
TELL ME WHY
RYTVOC, Inc.
1585 Broodway New York 19, N. Y.
"HUSH LITTLE DARLIN"
Recorded By
Perry Como Eddy Howard
Dick Haymes Curt Massey
Kay Kyser Jerry Falligant
MICHAEL MUSIC CO., Inc.
1619 Broadway Jerry Johnson
New York City Gen. Mgr.
You'll LUV this novelty!
IT MUST BE L U V
MANOR MUSIC COMPANY
1619 Broadway New York City
rr
rr
Nothing Can Stop This!
FOREVER WITH YOU
by the writer of "My Happiness"
FORSTER MUSIC PUB., INC.
1619 Broadway, New York 19, N. Y.
216 S. Wabash Avenue, Chicago 4, III.
A HIT Is Born!
"BLUE FOR A BOY-
PINK FOR A GIRL"
Vaughn Monroe on RCA-Victor
Al Galileo Music Co. Inc.
501 Madison Ave., New York, N. Y.
Terrific in England!
"IN A SHADY NOOK"
(By A Babbling Brook)
ST AS NY MUSIC CO.
1619 BROADWAY NEW YORK CITY
TOOT, TOOT,
TOOTSIE!
Featured By
AL JOLSON
In The Columbia Picture
"Jolson Sings Again"
on
Decca Records
WORDS ami MUSIC
By PINKY HERMAN
• • • TIN PAN ALLEY OOPS:— On December 26th last, we read
somewhere the legend, 'Only 363 more days to Christmas.' . . . we
don't know offhand the number of days remaining ere St. Nick makes
his annual visit this year but we do know for a certainty that although
it isn't exactly just around the well known corner, it nevertheless isn't
very far off. . . . notwithstanding the fact that the mercury these past
few weeks has been hovering in the neighborhood of the seventies,
there are unmistable signs that the Yuletide is rapidly approaching.
. . . music publishers are dusting off professional copies of standards
like, "Santa Claus Is Comin' To Town," "White Christinas," "That's
What I Want For Christmas," "You're All I Want For Christmas" and
others. . . . the latest BMI pinup sheet, being sent to deejays, musical
directors and program producers, lists 21 Christmas songs. . . . not
unlike the Robin being the harbinger of spring, the music publisher,
can also be regarded as a human listening post as regards the seasons.
... so ye merry gentlemen of song, get your books up to date with
these Christmas numbers: sound eifects men, see that your sleigh bells
have that jingle, jangle jingle; prop men, get out those red suits, white
beards and simulated snow.
it it it £
• • • Broadway is beginning to look like the old days
before so many of our 'june-moon' lads headed for the gold coast.
. . . currently in town from Hollywood are L. Wolfe Gilbert, Jay
Gorney, Robert MacGimsey, Harry Tobias, M. K. Jerome, Herb
Magidson, Julie Styne, Leo Robin and 'Kim Gannon. ... • Local
listeners missing the Sundayem organ concerts for the past nine
years NBCast by George Crooks. . . . program is only carried on
the network. ... • With "That Lucky Old Sun," still the na-
tion's most popular number, Robbins Music has another tune by
Haven Gillespie and Beasley Smith. . . . new ditty is titled, "That
Old Master Painter." ... • Utilizing organ, piano and drums
(doubling on solovox, celeste and electric chimes) the Dante
Trio, featured at Jack Dempsey's Bistro on Broadway, sound like
a ten-piece band. ... • Mack Clark has been named professional
manager of the reactivated Dorsey Brothers Music Co. . . . plug
tune is "Shake That Tree," written by Mack David and Jerry
Livingston.
i? it it i?
• • • ONE of radio's earliest 'whodunits.' "Chandu," has returned
to the ether and is heard Saturday nights at 8 on ABC. . . . produced
and directed by Robert Armbruster, series has Tom Collins in the lead,
scripts by Vera Oldham and special musical effects by Paul Taubman.
... • Ron Ormond's sleeper, "Square Dance Jubilee," was sneak
previewed Sunday at the Manor Theater in Charlotte, home town of
Claude Casey, the WBTalented singer who wrote the songs he sings
in the hillbilly flicker. ... • During a show break, organist Dick
Liebert played an original melody at Radio City Music Hall. . . . pub-
lisher Benny Bloom, in the audience, liked the number and went back-
stage to ask obout it. . . that's howcome the number was completed
under the title of "Come Dance With Me" and subsequently recorded
by Fred Waring, Ray Noble, Wayne King and Tootie Camarata. . . .
• Recommended: — Betty Clark's ABChanting Sunday afternoons. . . .
The Korn Kobblers' musicalisthenics via Mutual from the Iceland Res-
taurant. . . . Jack Lacy's WINSpieling every day at noon. . . . Dave
Garroway's free and easy emceeing of his Sunday TV stanzas from
NBChicago. . . . The Eileen Wilson-Gordon Jenkins Decca platter of
"Tell Me Why." . . . Jack Sterling's morning platter WABChatter. . . .
• Marjorie Morrison flew into town yesterday to sign up ork pilot
Arturo Arturos. . . . flies home Sunday.
it it it it
• • • ON AND OFF THE RECORD: —Columbia makes a
strong bid for the Christmas trade in Hugo Winterhalter's pairing
of "You're All I Want For Christmas" and "Blue Christmas." . . .
A smooth choir blends nicely with an arrangement featuring
strings on both sides to make this platter a deejay special.
PLUG TU n ES
Give Me Your
Hand
LAUREL MUSIC CO.
1619 Broadway New York City
Bing Crosby, Gracie Fields,
Sammy Kaye, Johnny Des-
mond, Jo Stafford, Doris Day
Are All On
THE LAST MILE HOME
LEEDS MUSIC CORPORATION
Making Our Debut With A Hit!
"A NEW SHADE OF BLUES"
MAYPOLE MUSIC CO.
22 F. 67th St. New York City
Phone: REgent 7-4477
I WISH I KNEW
Should step right out in front —
Just recorded for RCA-VICTOR
by DOLPH HEWITT
ADAMS, VEE & ABBOTT, Inc.
216 S. Wabash Ave. Chicago 4, III.
My Heart Goes With You
by Thomas G. Meehaa
— ♦ ♦ —
JAMES MUSIC, Inc.
1650 Broadway Room 709 N. Y. C.
Brand New Novelty!
"If I Had A
Million Dollars"
(I Would Give It All to You)
TONY PASTOR'S
Sensational COLUMBIA Record
#38577
RYTVOC, Inc.
1585 Broadway New York 19, N. Y.
Section of RADIO DAILY. Thursday, November 10. 1949 — TELEVISION DAILY is fully protected by register and copyright
LIFT FREEZE, SEN. JOHNSON URGES
TELE TOPICS
AS EXPECTED, TV coverage of the New
York elections was pretly dull, re-
flecting the one-sidedness of the vote and
the fact that the results went according
to predictions. There can be, of course,
no comparison with last year's exciting
around-the-clock grind. This was strictly
a local affair and took a back seat to
commercial program commitments. As we
roamed all over the dial, we found that
WCBS-TV did the biggest job, with sev-
eral 15-minute roundups prior to 11 p.m.
and steadily from that hour until sign-off.
Coverage was sponsored by United Fruit
Co. and was heavily sprinkled with Chi-
quita Banana spots. These animated films,
backed by the familiar jingle, were quite
entertaining, although we saw too many
in one nite. It was interesting to note
that the films were Technicobred prints;
wonder how they would have looked on
CBS color. Doug Edwards was the work-
horse for CBS, with Don Hollenbeck at
O'Dwyer headquarters and Larry Lesueur at
Morris'. Station picked up a brief talk by
Morris soon after he conceded, but we
did not see any victory announcement from
the Mayor or Sen. Lehman. After 11, Abe
Burrows showed up with Milton De Lugg
to deliver a politicai-type speech and sing
a political-type song. Both were very funny.
Unfortunately, only Burrows' shining pate
was visible as a large table mike obscured
most of his face.
•
XA/PIX OFFERED brief roundups by
* » John Tillman and Lowell Limpus
from time to time. At 10:45, as the sta-
tion's screen was occupied with pictures
of two elongated but rather flabby gentle-
men named Camera and Talun gently
massaging each other in what was termed
a wrestling match, Limpus' dry voice was
heard offering the news that Dulles had
conceded. . . . Except for an occasional
bulletin, WNBT didn't get started on the
election until 11, when it was all over.
John Cameron Swayze did most of the
work in his accustomed facile manner,
yielding on occasion to other members of
the NBC news staff and twice to Ben
Grauer, who operated from the studios of
WNYC, where a giant tally board was set
up. Grover Whalen was there and, of
course, made a speech. Station's cover
was sponsored by Schaefer beer, but we
saw only one commercial, delivered by
Win Elliot. . . . The only other election
news we saw was a brief count on WJZ-
TV around 9 o clock. . . . Nowhere, but
nowhere, did we see a pickup from either
of the victorious camps. This, we think,
would have been the high spot of the eve-
ning. It is possible that such a pickup was
made and that we missed it, but we were
turning that dial pretty fast and couldn't
find it. Perhaps it's just as well, however.
There isn't a politician around who could
compete with Abe Burrows.
Pic-Exhibitors Ask
Theater-Tele Bands
Washington — Pointing to the pos-
sibility that in some towns it may
offer "the only satisfactory televi-
sion service," the Motion Picture
Theater Owners of West Virginia
yesterday asked the FCC to order
hearings looking toward the alloca-
tion of channels for a theater televi-
sion service. Other petitions by local
theater groups are expected to fol-
low shortly.
With particular reference to West
Virginia communities, the exhibitor
group declared that "theater televi-
sion offers a unique and unparalled
opportunity for local community
service. In addition to bringing
events of national importance and
significance to the theater-going
public, petitioner's members could
provide valuable service both in the
field of child and adult education to
the community during the off hours
when the theaters are not operating
in a conventional way."
A further argument was that in-
stallation of theater TV equipment
could make unnecessary the instal-
lation of theater television receiving
facilities in schools, even assuming
the school systems of the small com-
munities in which some of the thea-
ters of petitioner's members are lo-
cated could afford such installations.
Test Site Set
Washington — The comparative
demonstrations of CBS and RCA
color and DuMont black and
white will be from the Wardman
Park Hotel studios of WNBW, it
was learned yesterday. Last
week. RCA had said it did not
see how those studios could ac-
commodate the equipment and
personnel of the three companies
for tests Nov. 14. but in view of
the continuance to Nov. 21. it has
apparently been possible to work
it out.
Dillon To NBC Field Staff
John J. Dillon, formerly in the
NBC-TV operations section, has
been named an assistant director
in the web's field division.
Pye, Of Britain, Plans
TV Sales Drive Here
Pye, Ltd., one of Britain's largest
radio manufacturers, this month will
launch a sales drive aimed at a goal
of $5,000,000 a year in exports of
cameras and other transmitting
equipment to stations in this coun-
try.
Demonstration of all Pye products
for sale as part of the drive, with
the exception of transmitters, will
be held in Washington on Nov. 21;
Chicago, Nov. 29, and New York,
Dec. 6, at the Park Sheraton Hotel.
John Lakin, who will conduct the
demonstrations, said that all equip-
ment operates on U. S. standards,
with prices from ten to 15 per cent
lower than those of American firms.
The sales drive is a long-range
project, aimed at stations that will
be licensed after the freeze is lifted.
First Mexican TV On The Air
In Color And Black- And-White
Mexico City— Mexico's first TV
operation — an experimental station
owned and operated by Guillermo
Gonzales Camerena, chief engineer
of XEW (AM) — has gone on the air
here with daily live and film trans-
missions in both black-and-white
and color.
Originate At Stadium
Programs originate at National
Stadium, where a government fair
is under way and will run through
Nov. 20. A number of shows are
commercial, with some sponsored by
advertisers and others by govern-
ment agencies.
Ten of the 20-odd sets in Mexico
have been installed by Gonzales
Camerena in department stores and
at the fairgrounds. The engineer
said that the color system "is a
Mexican process, similar somewhat
to the CBS in the United States." He
said that the same receivers are
used for both color and monochrome
and that no adjustment's are neces-
sary. All changes are made in the
"camera bias controls, adjustments
necessary due to the different setting
of the lens diaphragm, and on the
black level circuit on the camera
channel," he added.
Gonzales Camerena hopes to ac-
quire a license for a permanent sta-
tion here. Emilio Azcarraga, Mexi-
co's leading broadcaster and owner
of XEW, also has applied for video
here.
Senator Also Ashs
FCC Plan For
Color-TV
(Continued from Paee 1)
mony. Dr. T. T. Goldsmith, DuMont
research director, also was heard as
chairman of the RMA color televi-
sion committee on field testing.
Their appearance followed the
Tuesday questioning of Dr. Allen B.
DuMont who went over his earlier
statements that color is not yet
ready.
At one point in Tuesday's ques-
tioning Commissioner Robert F.
Jones asked Dr. DuMont if he did
not think the Ted Mack Amateur
Hour, recently lost by the DuMont
net to NBC, might have been re-
tained by DuMont were it in color.
Dr. DuMont replied that a real dif-
ference would have been made had
the freeze been lifted so that addi-
tional black and white stations could
take the air, affiliate with DuMont
net and provide a larger audience
for the show.
"The only color involved here is
gold," muttered DuMont's attorney,
William A. Roberts, who then ob-
jected to Jones' line of questioning.
Jones apologetically praised Dr.
DuMont for his pioneer role in
video, offering assurance that he
holds DuMont in high regard.
Sanabria called for extreme cau-
tion in the present expansion of TV.
He suggested that the commerciali-
zation of video be curtailed, with
black and white stations confined to
the first six VHF channels and color
assignments on the other four. He
said there should be at least two or
three years of testing on color.
The question about Dr. DeFor-
rest's appearance arose when his at-
torney, I. H. Levinson. said he might
appear in February, after the com-
parative demonstrations slated for
that month. He said DeForrest had
not seen the CBS system in opera-
tion here last month.
FCC Counsel Harry Plotkin said
DeForrest had not asked for a ticket
to last month's CBS demonstration.
He then raised the possibility that
DeForrest has a new color system to
offer, saying that if that is so the
Commission had better hear about
it now. It was then that the question
of a subpoena arose, but Levinson.
indicating Dr. DeForrest has no new-
system to propose, would appear on
request, with no need for a sub-
poena.
New WGN-TV Commercial
Chicago — Continental Clothing Co.
has signed with WGN-TV for spon-
sorship of a new audience participa-
tion show. Treasure Hunt.
3
RADIO
DAILY
Thursday, November 10. 1949
MGM Buys 285 Spots
On 8 N. Y. Stations
(Continued from Page 1)
WNEW, WINS, WMCA and WMGM.
The four-day "saturation cam-
paign" was launched on Tuesday
night with spots spread throughout
WOR's four-hour election coverage.
Donahue & Coe, Inc., MGM's agen-
cy, disclosed that the remaining
spots were purchased on the New
York stations "entirely in accord-
ance with -good availabilities." The
campaign will end about noon of
Nov. 11, coincident with the official
opening of the picture at the Astor
Theater.
The one-half minute and one-
minute transcribed commercials
consist of the so-called "Jody
Chant," which opens the actual film
production and was used during the
war by the Army Recruiting Serv-
ice, with the original lyrics changed
to plug the film.
WMGM, New York indie, will
broadcast from the lobby of the
Astor Theater tonight from 8: 00 to
8:30 p.m., as a feature of the prem-
iere of "Battleground." In addition
WNBT will televise interviews with
first nighters attending the opening
of the MGM picture.
'Reading For Pleasure'
Panel Series On WNBC
"Reading For Pleasure," a panel
discussion series on English and
American fiction by members of the
faculty of Brooklyn College, bows
on WNBC, tomorrow, 7:30-7:45 p.m.
The series is designed to supple-
ment the radio-assisted home study
course offered by Brooklyn College
in cooperation with the NBC Uni-
versity of the Air. Each Friday's
program will examine the novel or
short story to be dramatized the fol-
lowing Sunday on the "NBC Thea-
ter." A three-man panel will be
present each week, with Professor
Francis Kilcoyne of the Brooklyn
College English Department as the
only permanent member.
Sets-In-Use Increase
Reported In Six Cities
(Continued from Page ii
hour radio sets-in-use increased
from the previous 25.7 to 26.2 in the
September-October report; in Bos-
ton, from 23.0 to 24.1; in New York,
from 21.9 to 23.6; in Los Angeles,
from 22.9 to 23.6; in Washington,
from 20.6 to 22.6; and in Chicago,
from 21.4 to 22.0. In Philadelphia,
however, average quarter-hour sets-
in-use for the week studied de-
creased from the previous 19.8 to
19.5 in the September-October re-
port.
Jack Benny, "Lux Theater," and
Walter Winchell were the leaders in
the "Top Ten Evening" combined
Pulse ratings for the seven cities.
The combined Pulse ratings for
the seven metropolitan areas were
19.0 for Benny, 15.5 for "Lux Thea-
ter" and 15.4 for Winchell. The fol-
low-ups were: "Mystery Theater,"
12.5; Arthur Godfrey's "Talent
Scouts," 12.5; "My Friend Irma,"
11.6; "Stop The Music," 10.8 "Sus-
pence," 10.7; "Inner Sanctum," 10.7,
and "Mr. District Attorney," 9.7.
Hallicrafters, MBS Sign
New Quiz Show, 52 Wks.
(Continued from Page 1 )
Hult, v-p in charge of sales for the
web.
The new series, which will origin-
ate in Chicago in the lobby of Chi-
cago Theater, will be aired coast to
coast, Saturdays, 5: 45-6 p.m., local
time, beginning Dec. 10. The quiz
will feature Lee Bennett and Pierre
Andre as co-emcees and will spe-
cialize in questions pertaining to
film stars and movies.
Sorensen & Co. of Chicago repre-
sented Hallicrafters in the deal with
MBS.
Ewing To Be Heard
Washington — The ABC network
will broadcast a special addi-ess of
Federal Security Agency Adminis-
trator Oscar Ewing on the subject of
"Security For All," from the studios
of WMAL, the web's affiliate here,
Nov. 14, 10:30-10:45 p.m., EST.
50,000 watU at 800kc.
Now covering a 17,000,000 population area
at the lowest rate of any major station
in the Detroit Area!
Detroit and Windsor
J. E. Campeau, President
Adam J. Young, Jr„ Nat'l Rep. • Canadian Rep., H. N. Stovin & Co.
MUTUAL
in the past two months
ALFRED and
DORA McCANN
WOR's "McCann's at Home"
have...
1 . Acquired a larger audience than at any time in
their long history— 71% larger than in '44.
2. Delivered 603,935 commercial impacts at the
infinitesimal rate of 15 impacts per-penny.
3. Sold for three sponsors who have been with
them for more than 20 years.
4. Ranked first among all women's service pro-
grams aired in New York.
5. Will you or your client let them build a record
for you for number 5?
our address is
WOR
—that power-full station
at 1440 Broadway in New York
\
The National Daily Newspaper of Commercial Radio and Television
VOL. 49. NO. 28
NEW YORK. MONDAY, NOVEMBER 14. 1949
TEN CENTS
STRESSES NEWS PROGRAM IMPORTANCE
Language-Radio 'OK'
Expected From FCC
Washington Bureau of RADIO DAILY
Washington— The FCC law depart-
ment is expected to file exceptions
to the November 4 initial decision
by Examiner Hugh Hutcheson in
the allocation of a frequency in Bos-
ton. Hutcheson's attack upon for-
eign-language broadcasting, which
he termed discouraging to the Amer-
icanization process of foreign-born
citizens, will be disowned by the
Commission's law staff.
It is likely, too, that a number of
foreign-language broadcast stations
—including WHOM, New York— will
file briefs with the FCC.
Woods, Denny Negotiate
New 'Town Meeting' Deal
Mark Woods of ABC and George
V. Denny of Town Hall, Inc., are
scheduled to continue their negotia-
tions this week looking for a new
contract for the continuation of
"America's Town Meeting of the
Air" after the current contract ex-
pires in January, 1950.
Several managers of ABC affiliates,
during the past 10 days, have been
approached for their views on the
(Continued on Page 2)
Radio License Fee Costs
Disclosed In Canada
Montreal — Canadian radio owners
paid more than $13,000,000 in radio
license fees during the last three
years. Transport Minister Chevier
disclosed Friday in a reply tabled in
the Commons. The fee is $2.50 yearly.
Those who failed to pay and were
caught by the government's radio in-
(Continued on Page 2)
Howdah Remote
Durham, N. C— When the Bil-
ler Brothers Circus played Dur-
ham recently, an elephant-in-the-
street broadcast was arranged.
WHHT's "Country Boy" (farm edi-
tor) scrambled to the top of Big
Ruth and aired a shaky-voiced
broadcast from the lofty "how-
dah" on her back. After the fun
was over he admitted that he had
never seen a live elephant.
Takes Chairmanship
Frank Stanton, president of
CBS, has accepted the chairman-
ship of the Radio and Television
Committee for Brotherhood Week
sponsored by the National Con-
ference of Christians and Jews.
Brotherhood Week will be ob-
served from February 19 to 26
with slogan, ""Brotherhood — for
Peace and Freedom."
Vandals Cause Break
In WABB Operations
Mobile, Ala. — The Mobile Press-
Register's station, WABB, is offering
a $1,000 reward for tips leading to
the capture and arrest of vandals
who put the station and a large num-
ber of telephones out of commission
by severing a 26-line cable at a lo-
cation adjoining the transmitter site.
The station had continued regular
broadcasts despite a three-weeks-old
strike of union radio electrical tech-
nicians until the vandals punctured
(Continued on Page 2)
KDYL Sponsor Offers
Insurance For Dogs
Salt Lake City — Insurance policies
for dogs are being offered on KDYL
in a spot campaign for "Thanks"
dog food, launched here as a new-
product test last Monday. "Thanks"
spots are featured on the Emerson
Smith show, an hour-long cross-the-
board morning feature.
Insurance-minded dog owners fill
out a coupon attached to each can of
(Continued on Page 2)
President Of NARND Tells Convention
That Prestige Of News Personnel
Gaining In Radio And TV
ANA-AAAA Adopt
BMB Resolutions
Another round in the battle to
keep the Broadcast Measurement
Bureau alive has been fired by two
of its three member organizations,
the Assn. of National Advertisers,
and the 4-A's.
In reply to a BMB request that
each of its sponsoring organizations
(NAB, AAAA, and ANA) "carefully
analyze and describe those of its re-
(Continued on Page 6)
Radio Theater, Benny
Are Nielsen Leaders
"Lux Radio Theater" held its
leading position in the National
Nielsen-'Ratings for Oct. 2-8, just
released, followed in order by Jack
Benny, "Charlie McCarthy," Arthur
Godfrey's Talent Scouts, and "Amos
'n' Andy."
Topping the second bracket in
(Continued on Page 2)
Anderson To Agency Post
As Radio-TV Director
McCann-Erickson Inc. yesterday
announced the appointment of Fred-
erick Anderson, formerly vice-presi-
dent of Compton Advertising Agen-
(Continued on Page 2)
Ohio Broadcasters Stage
Two-Day Radio Sales Clinic
Cleveland— An audience of 121
station executives attending a two-
day sales clinic sponsored by the
Ohio Assn. of Broadcasters Nov.
9-10 was told that the day of "un-
seen radio buying" is over. The
warning note was sounded by Bob
Dailey, radio director in the local
office of McCann-Erickson, Inc.
Speaking at the clinic's opening
session on Wednesday on "Prepara-
tion of Presentations," Dailey out-
lined the types of information re-
quired by agencies and advertisers
eyeing the radio market. These in-
clude data on station coverage and
popularity, program appeal, audi-
ence listening habits, audience types,
composition, and loyalty, cost per
listener, program promotion, and
merchandising cooperation, he said.
Stephen A. Douglas, sales pro-
motion director of the Kroger Co.,
(Continued on Page 3)
Increasing the prestige of
news personnel within the
station, insuring the news-
man's stake in television, and
building up membership were
listed as the immediate ob-
jectives of the National Assn.
of Radio News Directors by
Sig Mickelson, NARND presi-
dent, at the opening session
(Continued on Page 3)
Broadcasters Blast
FCC For Sluggishness
Sarasota, Fla. — The Florida Assn.
of Broadcasters has asked the FCC
to place a two-year maximum limi-
tation on consideration of applica-
tions by stations for improvements
in facilities.
Meeting here on Nov. 6, the Asso-
ciation criticized the Commission
for "its policy of delay and procras-
tination" in considering such appli-
cations, and went on record as fav-
(Continued on Page 3)
WOR-FM Boosts Air Time
From 42 To 79 Hours
WORJFM will increase its weekly
broadcast hours from its present 43
hours to 79 hours, beginning today,
it was announced over the weekend
by J. R. Poppele, v-p in charge of
engineering at the station.
The reasons given for the ex-
panded FM schedules, Mondays
(Continued on Page 3)
52-Week Sponsor
General Mills, Inc., in behalf
of its "Gold Medal Kitchen Tested
Flour/' has signed a 52-week
contract with the American Broad-
casting Company for sponsorship
of the opening quarter-hour seg-
ment of "Modern Romance," on
ABC network. Dancer-Fitzgerald-
Sample. Inc.. represented General
Mills. D-F-S is the agency hand-
ling the G. M. account.
2
RADIO DAILY
Monday, November 14, 1949
Vol. 49, No. 28 Monday, Nov. 14, 1949 10 Cts.
> COmiNG AND GOING *
JOHN W. ALICOATE
FRANK BURKE : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays. Sundays
and Holidavs at 1501 BroLdwav, New York.
(18). X. Y.. by Radio Daily Corp., J. W.
Alicoate. President.and Publisher; Donald M
Mersereau. Treasurer and General Manager;
Marrin Kirsch. Vice-President; Chester B.
Bahn. Vice-President; Charles A. Alicoute,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California. $15.00. Foreign, $15.00.
Address all communications to Radio Daily.
1501 Broadwav. New York (18). X. Y.
Phone Wisconsin 7-6J36. 7-6337. 7-6338.
Cible address: Radaily. Xew York.
R. E. DUNVILLE, vice-president and general HOWARD MEIGHAN. vice-president and
manager of Crosley Broadcasting Corp., in general executive of CBS on the West Coast,
New York last week for conferences with east- is in New York on a short business trip,
ern division salesmen. He was occompanied
by a group which included HARRY MASON MRS MILDRED FITE, winner of the Cinder-
SMITH, vice-president ond sales monager; ello Week-end program on KDKA, Pittsburgh,
JOHN T. MURPHY, director of television, and will orrive in New York Nov. 18 for a round
H. PETER LASKER. monoger of WLW-D of pleasure.
WEST COAST OFFICES
Allen Kushner. Manager
6125 H r !l> wood Blvd. Phone: Gladstone S436
WASHINGTON BUREAU
Andrew H Older. Chief 6417 Dahlooen Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate. Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Girard. Manager
Tower Petroleum Bids .
Dallas. Texas
Phone: Riverside 3518-9
tnicred as second class matter, April 5,
1937, at the postoffice at New York, N. Y-,
.mder the act of March 3. 1879.
ED GREIF, of Bonner & Greif, publicists, is
back from Hot Springs, Ark., where he lectured
at the Annual Post Graduate VD Clinic.
GEORGE MOSCOVICS, director of sales de-
velopment for CBS-TV, has arrived on the
West Coost.
PETER DONALD, comedion, in Pittsburgh,
where on Sunday he spoke at the Variety
Club dinner.
PETER GOLDMARK, Columbia network direc-
tor of research and engineering development,
has returned from England aboard the Moure-
tania.
ELEANOR EDEN, radio pianist, has returned
from a tour and has resumed her keyboarding
at Bill Bertolotti's.
MARTHA TILTON, co-star on "Curt Mossey
Time," to Oaklond. Calif . for an appearance
ot a benefit performance for disabled veterans.
MERLE JONES, gsneral manager of KNX-
Columbia Pocific Network, and WAYNE STEFF-
NER, sales manager, are back in Los Angeles
following a business trip to Son Francisco.
PAULA CARR, oroducer of "From Your Home
Town to New York," left Fridav for Parkers-
burg, West Vo , for conferences at the offices
of Dils Bros., her sponsor. She'll also visit
Cincinnati ond Columbus.
MARIE WILSON, star of "My Friend Irma"
on radio and in the movies, is in Memphis,
Tenn., for personal appeorances in connection
with the showing of the film.
BERT WHEELER is back in town following
a personal opoearance tour He was on "Caval-
code of Stors" Saturday over WABD
WILLIAM SHAW, assistant sales manoger of
KNX-Columbia Pacific Network, has left the
West Coast on a two-week trip to New York
and Chicago.
Radio License Fee Costs Woods, Denny Negotiate
Disclosed In Canada New 'Town Meeting' Deal
FINANCIAL
NEW YORK STOCK EXCHANGE
High Low Close
ABC 734 7li 7>/i
Admiral Corp. . 293s 28i2 29
Am. Tel. & Tel. 146ie 145'b 1461b
CBS A 251*, 2434 251 e
Philco 30*s 30 30'4
RCA Common 125g 12U 125B
RCA 1st pfd. 73'4 73U 73U
Stewart-Warner 123B 12U
Westinghouse 271 2 271 8 273g
Westinghouse pfd. 1003^ lOOU IOOI4
Zenith Radio 28'4 28 2SU
NEW YORK CURB EXCHANGE
Hazelrine Corp. . 143B 143g 14^
Nat. Union Radio 2^ 2%
OVER THE COUNTER
Bid
DuMont Lab 14
Stromberg-Carlson 1334
WCAO (Baltimore) 17
WJR (Detroit) 7%
Net
Chg.
- ><
+ %
+ 'A
+ 14
+ Vi
4- 'A
- 3,
- 14
— V*
Asked
IS
15
20
8
Continued from Pa;e 1 •
specters paid more than S200.000 in
court fines and costs. Figures were
tabled for C. W. Hudson (PC -Vic-
toria. Ont. »
The cost of collecting the license
fees amounted to approximately
SI. 700.000 in the three years. Of this
amount SI. 000.000 was paid out in the
form of commissions for those who
issued the radio-using permits.
A break-down of the figures shows
that radio collections are increasing,
but so are the collection costs. In the
last fiscal year. 1948-49. the govern-
ment collected S4.670.342. compared
with S4.398.495 the previous year
and S4.099.795 in 1946-47.
Collection cost climbed to S61 1.918
last year. S570.505 in 1947-48 and
S544.673 in 1946-47.
In the fines and cost category, fig-
ures showed that delinquents paid
S35.677 in fines and S36.472 in court
costs last year: S35.S82 and S39.595
in 1947-48 and S40.478 and S36.730 in
1946-47.
Continued from Pa^e 1 1
question of whether the web's ser-
ies should be televised and. if so,
should it be simulcast, it was learned
by Radio Daily last week. Another
question under consideration centers
on a possible reduction in the broad-
cast time of the program from its
present full-hour to one-half-hour
It has been suggested that a cut in
the broadcast time might interest
more sponsors in the co-operative
show.
Radio Theater, Benny
Are Nielsen Leaders
Vandals Cause Break
In WABB Operations
C:ntinued from Page 1
the cable with nails or some other
piercing device and poured chemi-
cals in the holes made in the lead
covering. Action of the chemicals ate
off insulation and broke the circuit.
Telephone and radio service were
restored after several hours.
Continued from Page 11
sixth place was Fibber McGee and
Molly, followed by "My Friend Ir-
ma." Bob Hope. ■"Inner Sanctum."
and "People Are Funny." ""Counter-
Spy" led the multi-weekly evening
listings, followed by "Beulah," and
""Lone Ranger.'" Weekday pace-set-
ter was Arthur Godfrey, followed
by "My True Story."
KDYL Sponsor Offers
Insurance For Dogs
Continued from Page 11
"Thanks." and are sent a policy.
Premiums are paid by sending in a
stamp also attached to the can.
Thoroughbreds are insured for up
to S50. less aristocratic pets for S25.
Anderson To Agency Post
As Radio-TV Director
AVAILABLE
Prestatly employed small market station man-
a#er who seeks change. Here's a Man who hat
came up through the ranks ard knows every
phase of station operation. Proven record in
sal's and promotion. Thirteen years r»dio znti
newspaper background. Experienced as program
director, announcer, tcpy chief and director of
special events. Conscientious, steady family
man. 39. Write Box 285. RADIO DAILY, 1501
Broadway. New York City.
Heavy Grid Diet On CBS
CBS will air five consecutive
hours of football coverage on Satur-
day. Nov. 19 starting at 2: 30 p.m. In
addition to '-Jfootball Roundup." its
round-robin coverage of several
games in progress at widely-separa-
ted points. CBS will broadcast a
complete play-by-play account of
the Stanford-California game at
Palo Alto, starting at 5 p.m.
Continued from Pa~e 1 I
cy as director of radio-video plans.
At the Compton agency Anderson
worked on the Procter and Gamble
account for eight years. He was suc-
cessively account executive on
Crisco account, supervisor on Duz
and for the last three years account
supervisor on Ivorv.
Joins "Johns"
Donald Hirsch. former associate
producer for Goodson-Todman pro-
ductions on CBS. has joined the staff
of Masterson. Reddy and Nelson,
package producers, as a producer-
writer.
Housing Problem
Solved
This cat had too many kittens
to care for in her regular home.
So she found a big knot-hole up
a tree and moved her family in —
a neat solution to her problem.
There's a neat solution to any
advertising problem in the rich
market of Baltimore. You just
buy W-I-T-H. the big inde-
pendent with the big audience.
Costs so little! Does so much!
Those are the two big facts in
the W-I-T-H story. Because
W-I-T-H delivers more home
listeners - per - dollar than any
ether station in town. In addition
to this biggest home audience, a
recent survey made under the
supervision of the Johns Hopkins
University showed that of all
radios playing in taverns, 67.3*%
were tuned to W-l-T-H!
Call in your Headley-Reed man
today and get him to tell you
all about W-I-T-H.
Baltimore 3, Maryland
TOM TIHSIJY, President
R«pr«»ent«d by Heodley-Re»d
Monday, November 14, 1949
RADIO DAILY
3
Ohio Broadcasters
Stage Sales Clinic
l Continued from Page 1)
who also spoke at Wednesday's
meeting, declared: "We believe ra-
dio is an excellent medium and have
for a long time." The Kroger Com-
pany has spent "close to $9,000,000"
in radio since 1941, he disclosed.
Other Wednesday speakers in-
cluded Beth Black, account execu-
tive for the Joseph A. Katz Co.;
Dr. Kenneth Dameron, of Ohio State
University; Joseph L. Brechner,
manager of WGAY, Silver Spring,
Md., and Frank Headley, president
of Headley-Reed, New York. The
meeting's chairman was Carl E.
George, president of the Ohio Assn.
of Broadcasters, and vice-president
and sales of WGAR, Cleveland.
Miss Black stressed the need for
adequate station information in usa-
ble size and said she buys with a
long-term view and always looks
to see what the station does with
its local time.
Brechner pointed out things which
helped make his small station suc-
cessful, such as community selling
and special summer sales festivals.
Headley rapped rate cutting and
P. I. business. He said, "The value
of merchandising aid is controver-
sial. Program promotion deserves
your thorough support. I think it's
time a mature industry recognized
the proper relation between spot
and network rates. Although net-
works use up the preferred evening
time and occupy a great deal of
commercial time, the total net in-
come of affiliated stations from spot
time sales is larger than total net
income of affiliated stations from
the networks."
WOR-FM Boosts Air Time
From 42 To 79 Hours
(Continued from Page 1 )
through Sundays, were "the great
increase in the ownership of FM
sets in the Metropolitan area" and
"the widened area" which the sta-
tion can serve with its new FM
antenna located on the WOR-TV
tower at North Bergen, N. J.
The former FM schedule, through-
out the week, was from 3 p.m. to
9 p.m. The new schedule will pro-
vide programs during the following
hours: Sundays, 3-9 p.m.; Monday,
10 a.m. -9 p.m.; Saturdays, 1 p.m. -11
p.m.; and the remaining four days
of the week, 10 a.m. -11 p.m.
WOR-FM will carry WOE's AM
broadcasts during the foregoing
hours, except for a special weather
report, Mondays through Saturdays,
6: 15, in which WOR-FM will tie in
with the Rural Radio Network for
state-wide coverage. United Fruit
Co. sponsors the weather report pro-
gram on WOR-FM.
Wedding Bells
Frank Tirico, announcer for
WMIK, Middleboro, Ky., will be
married on Nov. 19 to Ruth Vuhany,
of Bloomfield, N. Y.
News-Program Importance
Stressed At NARND Confab
(Continued
of the Association's annual conven-
tion, Friday at the Commodore
Hotel, New York. Approximately
200 newsmen attended the three-day
session which ended yesterday.
Sees News Personnel Growing
"Tne number oi stations within
the United states maintaining news
departments manned oy competent
news personnel has m.reased sharp-
ly witnin tne last tnree years, but it
is still an obvious ia«jt tnat tne vast
majority are wuiing to trust to stau
memoers with no news training ano
iio understanding oi tne community
impact oi news, MicKelson said.
tie continued: "it is also an un-
fortunate tact that news personnel
nave tar too little prestige within
me station nseit. some stations re-
gard news directors as top station
executives, as tney should, out un-
lortunateiy tnis is not generally true.
. . . in many cases mere is greater
prestige, greater responsibility, and
more remuneration outside tne news
department. That s not a pretty pic-
ture but it s true, and will Oe until
the news director is regarded as a
person oi equal stature with the pro-
gram manager, tne sales manager,
and the chief engineer."
Impact ot TV Cited
Mickelson had this to say of the
video outlook, from the newsman's
viewpoint: "There is plenty ot evi-
dence that we need to become much
more active in television. . . . Only
a small percentage (.16.7 per cent)
of the television stations now on the
air have employed competent news
personnel to report, write and pro-
duce their own news broadcasts.
Unless we move swiftly to promote
the concept that news broadcasting,
whether it be in AM or television,
should be done by trained news per-
sonnel, we may find ourselves in an
irreparable position."
Tells of NARND Expansion
The NARND's views on its own
membership potential were sum-
marized thus: "We have 180 mem-
bers now, but we have a potential
of nearly 2,500. Certainly one of our
objectives should be to place at least
one competent newsman in every
radio station — AM, FM, or televi-
sion."
Among other tasks the NARND
has taken on and will continue to
carry out, Mickelson said, is that
widening and strengthening the ra-
dio or TV newsman's right to oper-
ate on an equal footing with report-
ers for other media. "We still need,"
the NARND president declared, "to
establish indelibly the fact that the
microphone and the television cam-
era should have access to all the
sources of news where the pencil
and paper are now permitted. And
beyond that, that radio should have
access to all potential sources of
news."
In line with this, Mickelson touch-
ed on the Association's progress in
its campaign to secure for radio
from Page 1)
newsmen equal rights in protection
of their news sources. "We have
Mickelson had a word of comfort
for "those of us who will remain in
AM news broadcasting without
much prospect in the immediate
future of getting into television."
Their position remains "very se-
cure," he declared. "There is nothing
new on the horizon which indicates
to me that television can in any way
compete with AM broadcasting in
the presentation of sharp, hard-hit-
ting, factual broadcasts presented
swiftly and concisely with no waste
of time between the event and the
broadcast. In short, it appears now
that AM news will remain strong
indefinitely. ..."
The most significant proof of
NARND's success during the past
year, Mickelson said, is its increas-
ing acceptance within the broadcast-
ing industry. "The voice of NARND
is now heard," he said. "Broadcasters
recognize the name. . . . Talk to the
editor of a trade publication or the
editor of a news service. You won't
fail to note that NARND is a well
and highly respected segment of the
radio broadcasting industry."
In discussing the third annual
"Voice of Democracy" contest Rob-
Broadcasters Blast
FCC For Sluggishness
(Continued from Page 1)
oring the enactment by Congress of
a law embodying a two-year time
limit on improvement application, if
the FCC takes no action in the mat-
ter.
Another resolution blasted the
"do-nothing attitude and unstable
policy of the Commission as eviden-
ced in its failure to decide the so-
called clear channel case (which) is
threatening to disrupt the entire ra-
dio industry." The FCC was asked
also to use its authority to prevent
Cuban stations "from usurping com-
manding positions in frequencies on
which listeners of Florida, Georgia
and the Gulf states have a right to
listen to American stations."
ert K. Richards, director of public
relations for the NAB, reported that
co-sponsors of the annual competi-
tion, the United States junior
chamber of commerce, had announ-
ced again that there would be full
participation by 48 states and by all
the territories. Based upon reports
from the jaycee's 1800 chapters and
broadcasters all over the nation, he
estimated that upwards of one-half
million students participated this
year — almost doubling the total par-
ticipation in 1948.
for profitable selling INVESTIGATE
WDEL
WILMINGTON
DELAWARE
WKBO
HARRISBURG
PENNSYLVANIA
WRAW
READING
PENNSYLVANIA
WOR
YORK
PENNSYLVANI
31
and
WEST
EASTON
PENNSYLVANIA
WDEL TV
WILMINGTON
DELAWARE
WGAL TV
LANCASTER
PENNSYLVANIA
STEINMAN STATIONS
Clair R. McCollough, Managing Director
Represented by
Chicago
ROBERT MEEKER ASSOCIATES
San Francisco
New York
Los Angeles
It's even
bigger
Each time you look at radio it's bigger.
You turn your head away and before you turn
it back it's bigger than ever.1
Radio is bigger than anything—
bigger than magazines, bigger than newspapers,
bigger than both of them put together.
Yet in measuring the bigness of radio,
people still use obsolete yardsticks.
Yardsticks, for example, which compare
the circulation of a whole magazine with
the audience of a single network program.
(It's like saying my apple-tree is bigger
than your apple, as Variety recently put it.)"
Or take a yardstick like "cost-per-thousand
listeners." In radio a more realistic gauge
is "cost-per-million." In radio there is
no such thing as only "a thousand" listeners.
(It's like using a ruler to measure the distance
between the stars.)1
CBS
Sometimes the only way you can tell anything
is bigger than anything is by discovering
that it's smaller. The cost of customers
delivered to advertisers in network radio
is smaller than in any other major medium.
And CBS is both bigger and smaller than
anything in radio — bigger because it delivers
more millions of listeners to advertisers
than any other network; smaller because
it does so at the "lowest cost-per-million."
•where 99,000,000 people gather every week
The Columbia Broadcasting System
1 People are buying
radio sets at the rate
of 650,000 a month!
2 CBS reaches 34
million families each
week! The country's
largest magazine
has a readership
of about 15 million
families per issue.
:| CBS' "cost-per-million'
actually delivered
to advertisers
comes to only $1(>70 —
or one customer for
one-sixth of one cent !
RADIO DAILY:
Monday. November 14, 1949
ANA-AAAA Adopt
BMB Resolutions
(Continued from Page 1)
search needs that can best be served
by a tripartite, cooperative organi-
zation," the ANA said in a resolution
by its Radio and Television Group
that, as far as radio advertisers are
concerned, research into station cov-
erage area is the type of activity
falling into that category.
Improvement Seen Possible
BMB's present service in this re-
spect could be improved, the ANA
declared, by the addition of data on
"time of year," giving seasonal vari-
ations in station coverage. In for-
warding the resolution to BMB, the
ANA's president, Paul West, voiced
"the determination of advertisers not
to slip back to the early chaotic
days in media research. ... If we
retrogress, eventually economic ne-
cessity, brought about by more in-
tense competition and the growth of
new advertising media will force us
to regain the position we now
have. ..."
The resolution was described by
the ANA as representing the com-
bined judgment and experience of
the 212 members of its Radio and
Television Group. It was prepared
by the group's steering committee,
whose chairman is A. N. Halverstadt,
manager of radio and television for
the Procter & Gamble Co.
Approved By Board
The 4-A statement was issued on
behalf of, and "with the entire ap-
proval" of the 4-A board of direc-
tors, an announcement by that or-
ganization said.
The 4-A statement, however, while
"endorsing the need for Broadcast
Measurement Bureau, Inc., and for
the type of audience information
which BMB supplies," added: "We
do not feel that this additional infor-
mation or service should be specified
or spelled out at this time. It must
come, if and when it comes, as a
natural growth and to fill a definite
need."
S)end $3i r t It day
(Jreetinad ^Jo
November 14
Hazel Estes Morton Downey
Budd Hivlick Wanda Ellis
Dick Nesbitt Dick Powell
Johnny Desmond Martha Tilton
November 15
Franklin P. Adams Carol Bruce
Norman E. Beck
November 16
Albert A. Grabe Jim Jordan
Lucien Dumont Gordon R. Gray
Lawrence Tibbett Jean Sargent
Mary Margaret McBride
Louise Starkey
November 17
Frank Fay Wiley Walker
Jack Lescoulie Quin Ryan
Mainly About Manhattan. . . 1
• • • WEEK-END CUFF NOTES: Watch ior more NAB member-
ship resignations if the board decides to set up Broadcast Advertising
Bureau as private enterprise. . . . many dues-paying members feel that
service of BAB is due them as members of the industry association.
New policy at NBC (both radio and TV) is that scripts submitted must
be read within one week. Nice consideration if they live up to it . . .
Chesterfield cigarettes considering bankrolling Joe Franklin's "Smoke
Dreams" in Jan. . . . NBC interested in a TV show with Doris (Radio
Registry) Sharp called "Meet the Actor." Is there no end to Doris' versa-
tility? . . . Frank Cooper now handling Mickey Rooney. . . . Jean
Sabion, due to make a film in Paris, expected back here in Feb. . . .
Doug Storer. who started Bob Ripley's "Believe it-or Not" feature on
radio some 20 years ago and has managed it ever since, stepped into
the role of emcee on the TV version's final stanza last week and did
a right smooth job. Series is off until Jan. 4th when it comes back bank-
rolled by Ballantine Beer. . . . Radio Row loses one of its more eligible
bachelors when Jerry Layton ties the knot March 19th with lovely Sherill
Cannold, Bob Taplinger's Gal Friday. . . . NBC planning to adapt Clare
Eooth Luce's "The Women" ior video. . . . Peter Donald sez the reason
the preem of Berle's film in Lindy's is off is because Lindy couldn't iind
room for the popcorn machines.
ft ft ft ft
• • • JUST THINKING OUT LOUD. There's no question
but that the world's greatest speakers are heard over the radio
and rarely are any of them 15 minutes or at most a half-hour
of time. In emergencies, the Pres. of the United States has spoken
longer, but it is the exception rather than the rule. Why then does
the broadcasting industry at its gatherings (such as District
Meetings, for instance) have speakers who run for an hour or
more until the original group of say 225 listeners has dwindled
down to a mere handful? Why can't the industry put into practice
what it so finely preaches? What's more, the worst offenders in
this dep't are usually men who know better and who actually rep-
resent the industry.
ft ft ft ft
• • • TELLING ON TELEVISION (or views on video): Saturday
night is the loneliest night of the week — on television. Don't the networks
think that anybody stays home that day? Certainly the way the pro-
gramming goes at present, video won't keep 'em there. . . . The new
Sunday p.m. Paul Whiteman show has too little production arrange-
ments and too much dancing. 'Pops' is deserving of a better fate. . . .
Poor scripting is hamstringing Al Bernie. The talent is there but who is to
express it? . . . Name stars are raving about the way producer Frank
Telford handles them on CBS' "Silver Theater" on Monday nights. . . .
Sidney Paul turned in a contract-winning performance on "H'wood
Screen Test" last week. . . . Marty Glickman is easily the standout
television football reporter. His comments on a game fully reflect his
varsity background. Conversely, however. Marty does not scintillate in
his radio basketball coverage as he strives to keep up with every
maneuver rather than describe the pattern of the play. And, as for
Marty's over-use of the word "swish," how about that.
ft ft ft ft
• • • SMALL TALK: ABC's sports ace, Joe Hasel, is cele-
brating his 20th ann'y in radio this month. Nice goin,' Joe, and
here's to the next 20! . . . "Versatile Varieties," produced by
Frankie Scott and Charlie Basch, takes a nine-week hiatus on
the 18th leaving with a Pulse rating of 19.0— highest in their
time slot.
rutnttr IN
W AM II
NARND Confab Opens
MORE than 100 radio and TV
news directors attended dis-
cussion panels in the annual three-
day convention of the National
Association of Radio News Direc-
tors. At the weekend convention,
whose main theme was the building
up of the prestige of news directors
within stations to executive levels,
the main speakers included NARND
president Sig Mickelson of WCCO,
Minneapolis; NAB president Justin
Miller; Benjamin Cohen, assistant
secretary general of the United Na-
tions; NAB public relations director
Robert Richards; Edwin C. Canham,
editor of the Christian Science Mon-
itor; Elmer Davis of ABC; Edward
R. Murrow of CBS and General
Omar N. Bradley.
Among the over-all problems of
broadcasting to be taken up at the
NAB board meeting tomorrow will
be the future of the new Broadcast
Advertising Bureau and of the
Broadcast Measurement Bureau.
The question of whether the NAB
should remain within the fold of
the NAB or be set as a private en-
terprise will be considered.
According to a survey released at
the NAB's 2nd district meeting at
Asbury Park, N. J., 64 per cent of
the small - market stations have
solved one of their sales problems
by paying their time salesmen from
15 per cent to 20 per cent commis-
sions, thereby producing the best
results. . . . WCBS landed sponsors
for both the AM and TV coverage
of the local elections: F. M. Sohaefer
Brewing Co. for radio and United
Fruit Co. for television. . . . Before
the tumult and the shouting of the
elections were over, MGM launched
what it described as a four-day
"saturation campaign" in behalf of
its new film production, "Battle-
ground." The campaign consisted
of 285 spots, transcribed "Jody
Chant" commercials bordering on
"irritation" advertising, over eight
New York stations: WNBC, WCBS,
WJZ, WOR, WNEW, WINS, WMCA
and WMGM.
iHighlighting the continued up-
surge in network business was the
signing of a seven-year contract for
the radio broadcasting of the World
Series by Mutual, with Gillette
Safety Razor Co. as the sponsor.
Under the deal signed with Baseball
Commissioner Albert B. Chandler,
Mutual will serve more than 520
MBS stations plus an auxiliary list
of some 200 stations in the United
States, Hawaii, Alaska, Canada, Cu-
ba and Latin America.
BROADCASTERS . . .
You can set yourself a top-flight promotion
man with an outstanding record. This man has
been a radio station sales promotion director
for four years, and has had long experience as
a time salesman and in station programming.
Write RADIO DAILY, Box No. 286, 1501
Broadway, N. Y. C.
Section of RADIO DAILY, Monday. November 14. 1949 — TELEVISION DAILY is fully protected by register and copyright
BRITAIN TO USE CBS COLOR VIDEO
TELE TOPICS
"^^RISIS," a Chicago origination recently
arrived on the NBC web, may be
accurately described in two words — noth-
ing happens. As reviewed last week, the
half-hour format is as follows: A person
I who has experienced a crisis in her life,
tells her story to reporter Adrian Spies.
When she reaches the point of decision,
her narrative is stopped and actors, who
I have been briefed in the story-line before-
hand, resolve the situation according to
their own interpretation and without script.
Their decision is compared with the "real
' life" action and then the routine is re-
peated. ... On the air, the show moved
at snail's pace. Explanation of the format
by Robert Cunningham took four minutes,
at which point Spies and the "real life"
woman took over. At 1 1 minutes, Cunning-
ham began to set the scene for the actors
J — with Spellbound-type music as a back-
ground— and the action didn't begin until
almost 14. The playlet ran only two min-
utes, and then Spies and the woman took
* over until 21 minutes. Setting the scene
again took three minutes and the play once
more was stopped after only two. After a
final check with the woman, Cunningham
closed with something like this: "Who can
tell what is real and what is imaginary
when all the world's a stage?" That line,
' we think, embodies the show's major fault
' — the plot did not seem real, and as fic-
tion it was as hackneyed as they come.
. . . Program is produced by Ted Mills
, and directed by Norman Felton.
•
THE TRADE'S still buzzing about Arthur
' Godfrey's on-the-air blast at an "over-
I zealous" flack (presumably the George
Evans office) for planting teen-age girls
in the show's audience to squeal for Bill
Lawrence two weeks ago. When the kids
became noisy during a rather dry talk on
nuclear physics, Godfrey rebuked them
and threatened to clear the studio for
. future shows. Last week, however, after
Arthur had found out that the girls were
plants, he apologized to them and let go
* at the p. a. instead. The original incident
< prompted Berle to address his audience
on his show last week somewhat as fol-
lows: You'd better wake up or I'll send
you over to Godfrey and have him bawl
' you out.
N1
BC IS PITCHING the Dave Garroway
show at Budweiser beer, in the hope
that CBS may not be able to clear stations
for the Ken Murray stanza. . . . CBS will
do an experimental closed circuit audition
of a "Lum and Abner" TV adaptation
within the next few weeks. Web empha-
sizes, however, that it's strictly a trial
with no firm plans for a regular series for
' the team. . . . WNBT has not cancelled
the Hank McCune show, as itemed here
last week. Station did knock out the
J film for one week because of a bad print.
De Forest Tells FCC
Of 'Superior' Color TV
Washington Bureau of RADIO DAILY
Washington — Dr. Lee De Forest
told the FCC Thursday that he is
working on a color video system
superior to anything yet offered, but
that it will be a year before it is
ready to show. He said his system is
not compatible, but that it will not
require a change in standards. The
76-year-old inventor, currently ac-
tive in organizing a new company
to produce home receivers, was un-
able to offer much of value for the
Commission at this time, he said. He
does plan, however, to press forward
with his developmental work.
The Commission also heard the
consulting engineer, Raymond Wil-
motte, who spoke at some length on
the advantages of polycasting as the
solution to the power difficulties
predicted for the UHF. Wilmotte
called for a series of low-priced sta-
tions in what today are normal ser-
vice areas to TV stations, assuring
even reception throughout the area.
These would broadcast simultane-
ously, receiving the signals from the
central studio station on two chan-
nels to protect against ghosts.
Frank McCall Named
NBC-TV News Chief
Pulse Top Ten
Texaco Theater, NbC
61.5
Talent Scouts. CBS
46.6
Godfrey Friends. CBS
39.6
Goldbergs. CBS
38.2
Toast of Town. CBS
37.1
Stop Music. ABC
32.1
Fireside Theater. NBC ...
31.3
Kraft Theater. NBC
28.1
Studio One. CBS
2<?.0
Philco Playhouse. NBC
27.5
Rates Up On NBC's
Second Web Card
NBC yesterday issued its second
network rate card, offering an inter-
connected web of 26 stations for
$11,875 per hour, class A time, plus
23 non-interconnected stations for
$5,550, or a total of $17,425 for the
49 outlets.
In a letter accompanying the card
to advertisers and agencies, George
Frey, director of sales, said that the
web is being used for over 21 hours
a week by 33 bankrollers.
Rate card number one offered 21
interconnected stations for $7,600
and 13 non-interconnected stations
for $3,300. Virtually every station
listed on both cards has increased its
rates.
Appointment of Francis C. McCall
as director of news and special
events under NBC's new TV reor-
ganization has been announced by
Pat Weaver, v-p in charge of tele.
Adolph J. Schneider was named
manager of operations.
McCall has been with NBC since
1937 and during the war served
overseas in Europe and the Pacific.
Emery To Hit The Road
In Personal Appearances
Bob Emery, proprietor of Small
Fry Club on DuMont next week be-
gins a personal appearance tour of
theaters, stations and stores in Bos-
ton, Chicago and New York. Frank
Baer, program's film cameramr.n
will cover the dates.
New RCA Receiver Adaptable
To Various Bands, Voltages
A major step toward solving prob-
lems of international video stand-
ards has been claimed by RCA
through development of a new re-
ceiver built to operate on the vary-
ing power line voltages and fre-
quencies prevalent in many foreign
countries, it was announced by
Meade Brunet, managing director of
the RCA International Division.
The new non-synchronous receiver
was designed for world markets by
engineers of the RCA International
Division in conjunction with the
RCA Victor Division. It operates
from any voltage between 1 10 and
240 and on any power frequency be-
tween 40 and 60 cycles. This power
supply need not be the same as the
power furnished the transmitting
station. The set operates on eithei
the American system of 60 fields (30
frames). 525 lines, or the proposed
European system of 50 fields (25
frames t. 625 lines. Another feature
is that the set will receive any ol
the 12 very high frequency channels,
in contrast with most foreign-made
receivers that pick up only one
channel.
BBC In Research
With Home-Built
Color Studio
Dr. Peter C. Goldmark. CBS di-
rector of engineering research and
development, has disclosed that the
British Broadcasting Corp. will be-
gin color TV experiments based on
the CBS color system. Goldmark
returned last week from London,
where he demonstrated the CBS
system before leading British engi-
neers at the invitation of the British
Institute of Electrical Engineers.
Goldmark disclosed at the same
time that CBS research engineers
have begun work on designs for the
first universal pickup equipment
for use in commercial color.
He said that the BBC's decision
to begin experimenting in color
video followed investigation of the
CBS color system in this country by
BBC engineers and executives, and
a study of color equipment built in
England by Pye. Ltd. The latter
equipment, built from CBS designs,
was used by Goldmark in his Lon-
don demonstration.
Goldmark said that the BBC's
color plans include the building of
complete studio and receiving
equipment, all based on CBS de-
signs. H. L. Kirke. chief of the
BBC's research department, will
direct the British color activities,
under the general supervision of Sir
Noel Ashbridge, BBC director of
technical services.
The British observers were im-
pressed by four major points in
their study of CBS color, Goldmark
said, listing them as follows: sim-
olicity. color fidelity, sharpness of
image, and ease of adaptability.
Returning to the subject of the
new universal TV pickuo equipment
being designed by CBS. Goldmark
said it will have the advantages of
being "all-purpose." simpler to build
and operate, and more compact
than present equipment.
Ziv's "Easy Aces" Film
To Be Sponsored On DuM
"Easy Aces," quarter-hour film
program starring Goodman and Jane
Ace will be aired weekly, Wednes-
day. 7:45 p.m.. by 15 DuMont sta-
tions, beginning Dec. 14 under spon-
sorship of Phillips Packing Co..
through Aitkin-Kynett agency, Ph'l-
adelphia.
Produced by Ziv Television Pro-
ductions, Inc.. program is scripted
by Ace, George Foster. Mort Green
and Jack Raymond. Jeanne Harrison
directs, and Betty Garde is featured
in the cast.
Section of RADIO DAILY. Monday, November 14. 1949
Credits Top TV Service
To RMA Town Meets
Washington Bureau of RADIO DAILY
Washington — ■ The training and
education of TV servicemen is five
years ahead of what it would be
were it not for the RMA Town
Meetings, president R. C. Sprague,
of Sprague Electric Co., said at a
town meeting for servicemen here
in the Washington area. This was
the seventh such session in the past
two years, with over 800 servicemen
turning out for the three evening
sessions. Sprague is chairman of the
RMA Town Meetings Committee.
Calls lob "Tremendous"
In opening the three-day session
Sprague declared, "At the time this
committee took on the project of
helping the radio technician upgrade
himself to television, there was
little realization in the industry —
from technicians to manufacturer
— of the tremendous educational job
involved. Neither did the industry
realize that the center of importance
had shifted from the salesman to
the technician.
"As a result of these 'town meet-
ings,' our educational activities to-
day are at least five years ahead of
where they would have been other-
wise. Individual manufacturers, the
trade press, and other services have,
I believe, been stimulated to extend
help to technicians in a manner
that is an example for all American
industry."
ERGIREERS—
CORSULTRRTS
RALPH B. AUSTRIAN
Television Consultant
1270 AVENUE OF THE AMERICAS
NEW YORK 20, N. Y.
Tel.: CO. 5-6848
A. R. BITTER
Consulting Radio Engineers
4125 MONROE STREET
TOLEDO 6, OHIO
Tel.: Kingswood 7631
W!LLIAM L. FOSS, Inc.
Formerly Colton & Fosi, Inc.
927 15thSt.,N.W. REpublic3883
WASHINGTON, D. C.
((■■
Revolutionary new attachments for all types of TV lights have been
installed in the studios of WCAU-TV , Philadelphia. The "skyhook"
lights enable engineers to secure many lighting effects which previ-
ously required much testing and presetting. Lights are attached to
overhead power rails and may be suspended or angulated in any direc-
tion, plus moved to any direction on the power rails. One man can set
the studio lighting in a matter of a minute or two.
Introduce 16MM & TV
Improved Sound Track
A new type of sound track, which
offers substantial improvement in
the reproduction of sound with
average 16-mm projectors and TV
has been introduced by J. A. Maurer,
Inc., Long Island City, N. Y. In this
new track, the familiar bilateral
type of recording in a single line is
replaced by a group of six smaller
VA tracks, each a duplicate of the
other and one-sixth the width nor-
mally employed. The multiple track
thus contains twelve simultaneously
modulated, identical areas.
Capodan no Joins Emerson
As Dir. Of Engineering
R. T. Capodanno has been ap-
pointed director of engineering at
Emerson Radio and Phonograph
Corporation, Dorman D. Israel, ex-
ecutive vice-president of the com-
pany, has announced.
Capodanno was associated with
Philco for the past eleven years,
where he was active in government
projects and in developing home,
auto and radio receiver designs.
Prior to this, he was connected with
the University of Illinois, Physio-
logical-Psychology Department.
PRODUCTIOn PARADE
A Technical Story
The job of telling a technical story
in simple terms is done graphically
in a three-color, four-page folder
announcing American Structural
Products Company's new rectangu-
lar television bulb. American Struc-
tural is an Owens-Illinois Glass
Company subsidiary. The folder,
written for tube and set manufac-
turers, shows dramatically why the
rectangular bulb is the only bulb
that uses all the viewing surface,
gets all the picture and provides for
reduction of cabinet size. Dimension-
al drawings are included.
New Flex Lite
Aero-Motive Manufacturing Com-
pany announces a new addition to
their line of Flex Lites, namely a
combination Flex Lite and Exten-
sion Cord Trouble Lite to work on
110 volts in place of flashlight bat-
teries. Service men in many fields
have long wanted a small trouble
light that would fold up compactly
enough to be carried in a service
man's tool kit. The new model 110
comes equipped with a Flex Exten-
sion approximately 12 inches long
and a neopreme service cord 12 feet
long.
CBS Lensless Lens
For Gridiron Telecast
TV football fans who will follow
the Columbia University - Brown
football game from Baker Field,
New York, next Saturday, Nov. 19
(CBS-TV, starting at 1:20 p.m.) on
their video sets, should have a bet-
ter-than-front-row seat, if all claims
made by CBS-TV for a new lensless
lens to be used for the first time by
the network shape up to expecta-
tions.
Designed By Dr. Back
The revolutionary new lens,
Video-Reflector, designed by Dr.
Frank G. Back, creator of the Zoo-
mar lens, is a 40-inch lensless lens,
designed to bring sharp close-ups of
sports and news events to the na-
tion's home TV screens.
In the new Video-Reflector lens-
less lens, the optical trick is accom-
plished with mirrors. There is not a
lens element in the entire system.
Four special reflectors bounce the
light beams back and forth to obtain
magnification so high that the figure
of a man more than a block away
from a TV camera completely fills
the screen of a TV receiver.
Up until now, extra-long-focus
telephoto lenses were out of the
question for TV pickups. A lens
with a focal length of 25 inches
(which by old standards meant that
it had to be at least 25 inches long)
were about the longest that could be
used.
ERGIREERS-
C0RSULTRRTS
McNARY & WRATHALL
RADIO ENGINEERS
906 Natl. Press Bldg. 1407 Pacific Ave.
Washington 4, D C. Santa Cruz, Cal.
Member AFCCE
L. W. ANDREWS, INC.
RADIO CONSULTANTS
219 WHITAKER BLDG.
DAVENPORT, IOWA
Phone 2-7824
GEORGE P. ADAIR
Radio Engineering Consultants
Executive 1230
Executive 5851
1833 M STREET, N.W.
WASHINGTON 6, D. C.
VOL. 49. NO. 29
NEW YORK. TUESDAY, NOVEMBER 15. 1949
TEN CENTS
NAB FINANCING GETS CONSIDERATION
CAB Takes Issue
With Dunlon On TV
The Canadian Assn. of Broadcast-
I ers has challenged a statement by
| A. D. Dunton, chairman of the board
of governors of the Canadian Broad-
casting Corp., on the status of Cana-
II dian television, as quoted in Radio
Daily on Nov. 1.
In a letter to Radio Daily last
t week, T. J. Allard, general manager
of the CAB, which represents 95 of
Canada's 119 privately-owned sta-
tions, questioned in particular Dun-
( ton's assertion that television in
Canada is "wide open" for private
broadcasters. Said Allard: "This
(Continued on Page 2)
Capital Radio Women
Will Hold One Day Clinic
Washington — A publicity clinic,
designed to give D. C. women's club,
I Embassy and other organizational
publicity chairman an insight on
how to use radio to promote their
activities, will be given Thursday,
/ Nov. 17 by the Nation's Capitol
Radio Women on the American
University campus. The clinic is
sponsored by the public relations
I division of the university and the
(Continued on Page 6)
Texas Co. To Sponsor
Met Opera Airings
The Texas Company will sponsor
| the Metropolitan Opera Saturday
afternoon radio broadcasts over the
ABC web for the tenth consecu-
tive year starting November 26,
I it was announced by George A.
Sloan, Chairman of the Board of the
Metropolitan Opera, W. S. S. Rogers,
Chairman of the Board of the Texas
(Continued on Page 8)
Both Barrels
The law of averages took time
out Sunday night on ABC's "Stop
the Music," when two listeners
collected fat jackpots for iden-
tifying a "Mystery Melody." The
first tune, "Chief Hckum," had
gone unidentified for six weeks.
Minutes after it was successfully
named, another listener hit the
bull's eye — naming the new tune —
"Rustic Dance."
Plan Xmas Drive
Camden, N. I. — Preparing for a
big Xmas drive on the 45-rmp
music reproduction system, the
RCA Victor Home Instrument and
Record Departments are readying
an intensive and complementary
program, employing national ad-
vertising, a new radio program for
children, and a variety of point-
of-sale display units to spotlight
45-rpm instruments and records
as ideal Xmas gifts fcr all family
members. Special emphasis will
be placed on the expanding chil-
dren's market.
BMB To Suspend;
New Service Studied
Plans to suspend operations of
Broadcast Measurement Bureau on
December 31 except for servicing op-
erations on the Second Study which
is scheduled to be released next
month, were announced last week-
end following a meeting of the ex-
ecutive committee of BMB.
Decision to curtail operations was
made by NAB, AAAA and ANA, the
three associations which are mem-
(Continued on Page 8t
Davis Named Vice-Pres.,
Of Kenyon & Eckhardt
Hal Davis, publicity director of
Kenyon & Eckhardt Agency, New
York, yesterday was named vice-
president of the agency following a
meeting of the board of directors.
Two other executives were elected
to similiar positions. They are Rob-
(Continued on Page 5)
Members Of Board Finance Com m ittee
Meet To Discuss Budget Problems
And Make Recommendations
Drewry Announces
Peabody Plans
Athens, Ga. — January 9, 1950 is
the deadline for entries in this
year's Peabody Awards competition,
according to an announcement yes-
terday by Dean John E. Drewry of
the University of Georgia's Henry
W. Grady School of Journalism,
which administers the awards.
Winners will be announced at a
luncheon meeting of the Radio Ex-
ecutives Club of New York on May
1 by Edward Weeks, Peabody board
(Continued on Page 2)
Twelve ABC Stations
Get Promotion Awards
Twelve radio affiliates of ABC
have won top honors in the net's
sixth annual competition for out-
standing audience promotion of net-
work programs. Award certificates
are given by ABC based on question-
(Continued on Page 6)
State Dept. to Send
Music Series Overseas
All Sunday's programs of the New
Friends of Music chamber music
series at Town Hall, and all subse-
quent programs this season, will be
recorded by the International
(Continued on Page 4)
Shelley Named President
Of Radio News Directors
Jack Shelley, of WHO, Des Moines,
la., was elected president of the Na-
tional Assn. of Radio News Direc-
tors, succeeding Sig Mickelson, dur-
ing the closing business session of
the NARND convention held in New
York last week.
Ben Chatfield, WMAZ, Macon, Ga.,
was named first vice-president; Jim
Bormann, Cedar Rapids, la., second
vice-president; Sheldon Peterson,
KLZ, Salt Lake City, Utah, treasurer,
and Soren Menkoff, WOW. Omaha,
secretary.
The following men were elected to
the NARND board for three-year
terms: Ben Cochran, WCOP, Boston;
Sheldon Peterson, KLZ. Salt Lake
City; John Bills, WQAM. Miami, Fla.,
and Tom Eaton, WTIC, Hartford.
Conn. Jack Shelley, of WHO, was
elected to fill the unexpired one-
year term of David Kessler. WHAM,
(Continued on Page 8
Washington Bureau of RADIO DAILY
Washington — The problem
of financing NAB operations
for the balance of the year
and effecting additional cuts
in operations came before the
Board's Finance committee at
a meeting held yesterday on
the eve of the three-day ses-
sion of the full NAB board.
It is no trade secret that the
(Continued on Page 5)
Butler To Address
REC Luncheon Thurs.
Ralph Starr Butler, formerly vice-
president in charge of advertising
for General Foods Corp., will be the
guest speaker at the luncheon-meet-
ing of the Radio Executives Club of
New York at the Hotel Roosevelt,
Thursday, at 12:30 p.m.
Butler, pioneer in radio advertis-
ing who for 17 years supervised the
(Continued on Page 2)
Georgia Tells High Court
FCC Right In WGST Case
Washington Bureau of RADIO DAILY
Washington — The State of Georgia
told the Supreme Court in great de-
tail yesterday that the FCC judg-
ment concerning the ability of a
radio station to serve the public
interest cannot lightly be set aside
by a state court. In the case of
(Continued on Page 4)
Record TV Reception
Montreal — A television broad-
cast was viewed here Friday
night, according to D'Alton Wood-
lock, of Iberville, Quebec. He
brought television equipment
which he built himself to the
apartment of Mr. and Mrs. Albert
Desjardins, and the three
watched a boxing match staged
in Madison Square Garden, New
York.
Envision Empire State As AI1-N. Y. Video Mast f
TURN TO
PAGE 7
i
2
RADIO DAILY
Vol. 49, No. 29 Tuesday, Nov. 15, 1949 10 Cts.
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays. Sundays
and Holidays at 1501 Broadway, New York.
(18), N. Y., by Radio Daily Corp., J. W
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch. Vice-President; Chester B.
Balm, Vice-President; Charles A. Alicoate,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00
Address all communications to Radio Daily
1501 Broadway, New York (18), N. Y
Phone Wisconsin 7-6336, 7-6337, 7-6338
Ctble address : Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older. Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Girar'd, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5.
1937, at the postoffice at New York, N. Y.,
under the act of March 3, 1879.
FINANCIAL
(November 14)
NEW YORK
STOCK
EXCHANGE
Net
High
Low
Close
Chg.
ABC
1%
73/8
71/2
— Vs
Admiral Corp
29l8
29V8
2938
— %
Am. Tel. & Tel. . .
146V2
146Vs
146V8
- '/4
CBS A
253/8
251 8
25%
+ '/4
CBS B
25 Vs
25i8
2 5 Vg
— %
Philco
30%
293'4
293/4
— %
RCA Common
12'/2
I21/4
123/4
— Vs
RiCA First Pfd. . . .
733/4
7334
7334
+ Vt
Westinghouse
273/8
26%
27
- Vi
Westinghouse Pfd.
100
100
100
— V*
Zenith Radio ....
283
8 28
28
- V*
NEW YORK
CURB
EXCHANGE
Hazeltine Corp. .
1434
I41/2
Ml/,.
+ Va
Nat. Union Radio
21/2
23/8
2'/2
OVER
THE COUNTER
Bid
Asked
Du Mont Lab.
14
15
Stromberg-Carlson
133/,
15
Whitney In New York
George Whitney, Don Lee Gener-
al Sales Manager, is in New York
on business and is stopping at the
Biltmore Hotel. Whitney will call
on the Blair offices, Don Lee's east-
ern sales representatives, and cli-
ents in New York, Chicago and St.
Louis. Whitney's tour concerns both
AM and TV business. He'll return
to Los Angeles around December 1.
RADIO DIRECTOR'S
It I GUT II \ Ml
11 years proved performance, 4A
Agencies. Secretarial skills. Production,
scripts, E.T.'s, traffic, spot time buy-
ing, contracts. On the other hand;
college, tact, personality. Write Box
287, RADIO DAILY, 1501 Broodway,
New York City.
Butler To Address
REC Luncheon Thurs.
DENNY
(Continued from Page 1)
advertising of General Foods prod-
ucts will discuss
the subject:
"Early Experi-
ences with Radio
and Some of the
Lessons To Be
Drawn from
Them." He will
be introduced by
Atherton Hobler,
Chairman of the
Board of Benton
& Bowles, Inc.
Another guest
speaker will be
Charles R. Den-
ny, NBC executive vice-president
who will speak in connection with
the presentation of a Junior
Achievement Award to an NBC af-
filiate.
The annual national radio award
to the best Junior Achievement ra-
dio broadcasting company in the
United States will be presented to
the Junior Broadcasting Company of
Peoria, 111.
Denny will present the award (an
illuminated scroll signed by Justin
Miller, president of NAB and the
presidents of the four major net-
works) to William Allan Linsley,
president of the Junior Broadcasters
Company, who will be guest of
honor. Linsley will be featured on
broadcasts of the four major net-
works during his New York visit.
Linsley, a 16-year-old junior at
Woodruff High School, Peoria, was
elected to come to New York to re-
ceive the award by fellow-members
of the prize-winning company.
Linsley's group broadcasts over
WEEK, Peoria affiliate, a regularly
scheduled series of Saturday morn-
ing programs covering teen - age
sports, fashions, social activities and
high school chatter. Recordings of
their broadcasts were entered in
competition with the works of other
Junior Achievement radio compan-
ies, together with financial state-
ments and annual reports.
Second place award has been
made to the Big Four Broadcasting
Company, sponsored by WMBD.
Peoria, 111., national award winner
in 1947. Honorable mention has been
given to Talent Unlimited, sponsored
by the New Bedford (Mass.) Gas
and Edison Light Company.
Peabody Award Plans
Announced By Drewry
(Continued from Page 1)
chairman, and Dean Drewry. Four
awards are to be made this year
in the field of television, in addition
to those in radio. Entry forms are
being mailed this week to stations
and networks throughout the U. S.
The Peabody awards are designed
"to recognize the most disinterested
and meritorious public service rend-
ered each year by the broadcasting
industry, and to perpetuate the
memory of George Foster Peabody,
benefactor and life trustee of the
University of Georgia.
CAB Takes Strong Issue
With Dunton On Video
(Continued from Page 1)
statement must be compared with
the fact that, so far, no application
for a television license by any pri-
vately owned broadcasting station in
Canada has been granted."
Allard had this rebuttal for Dun-
ton's statement that only one private
operator had applied for permission
to build a TV transmitter (at the
time the Nov. 1 story was written):
"To our definite and certain knowl-
edge," said Allard. applications have
consistently and repeatedly been
made by broadcasting stations
CKEY and CFRB, Toronto, CKAC
and CFCF, Montreal, and on other
occasions by CHML, Hamilton, Mr.
Al Leary, of Toronto, and Canadian
Famous Players Limited. We are also
led to understand that an applica-
tion was made by CKLW in Wind-
sor."
Jessel Guesting
George Jessel who is in New York
this week for personal appearance
on November 18th at the Roxy for
opening of "Oh, You Beautiful Doll."
will also do Elgin Tele show and
"We The People" show while here.
On return trip to the west coast
he will stop over in Chicago for
p. a. then to Hollywood for Crosby
show and two Martin and Lewis
shows.
COfninC and G0MG
W. W. CHAPLIN, newscaster heard on NBC,
this week will broadcast his "Report on
America" from Phoenix, Ariz., and the follow-
ing week from Albuquerque, N. M.
JAMES HANRAHAN is in town from
WEWS-TV, Cleveland, for conferences at the
headquarters of the Columbia network.
MERRILL "RED" MUELLER, London cor-
respondent of NBC, has arrived in New York,
and now is leaving for Dallas, Tex., where
he will discuss International Forums at the
convention of Sigma Delta Chi.
G. RICHARD SWIFT, general manager of
WCBS, together with JACK STERLING and
BILL LEONARD, station personalities, spent
the past week-end fishing off Montauk Point.
BENEDICT GIMBEL, Jr., president and gen-
eral manager of WIP, Philadelphia, today is
in New York on business, while GORDON
GRAY, vice-president of the station, is in
Harrisburg, attending a meeting of the Penn-
sylvania Association of Broadcasters.
WILT GUNZENDORFER, general manager
of KROW, Oakland, Cal., is in town on a
short business trip.
DREW PEARSON, American network com-
mentator, on Armistice Day was in Hays,
Kansas, for a special network program in
connection with the Freedom Train.
HENRY MORGENTHAU, III, assistant pro-
gram director at WNEW, is spending a week
in the Virgin Islands.
TONI ARDEN, Columbia Recording fea-
tured artist, is in Detroit for a one-week
appearance at the Fox Theater.
HOMER CANFIELD, western network man-
ager of NBC, is in Gotham to confer with
program officials of the web.
New Gnu
Mother Gnu poses for her first picture with her brand new baby
girl. It was a big event in the Washington Zoo.
There's something new in the Baltimore radio market, too. It's about
the big plus audience that W-I-T-H delivers.
You probably know that W-I-T-H produces more regular home listen-
ers-per-dollar than any other station in town. Now a recent survey
made under the supervision of the Johns Hopkins University shows
that, in addition, 34.6', of all the radios playing in drug stores were
tuned to W-I-T-H!
This means that a little money goes a long way on W-I-T-H. It
means that from W-I-T-H you get real low-cost results. So call in your
Headley-Reed man and get the whole story today.
BALTIMORE, MARYLAND
Tom Tinsley, President • Represented by Headley-Reed
"Theatre Time"
The FIRST Open-End "NAME" STAR DRAMATIC
TV 1 2 -HOUR SHOW— BUILT ESPECIALLY FOR TV!
Regional and national advertisers will find "THEATRE TIME" the perfect
vehicle for use in selected markets. Now, for the first time, local advertisers
may sponsor a big-time TV dramatic show at a cost within their budgets!
Available on 16mm Kinescope film (new improved Paramount process) at
sensationally low cost through syndication — starting at $135.00 including
15% agency discount!
Time allowed for opening identification, two commercials, closing signature.
•THEATRE TIME" includes such stars as LUISE RAINER (twice Academy
Award Winner) in "THE LOST CHILD," original story by Alfred Bester;
CHESTER MORRIS (Boston Blackie on the screen) in "GARCY'S GIRL,"
original story by Carl Bixby; and other names.
Nationally known writers, direction by Carl Eastman. Series will include
mystery, comedy, melodrama, suspense, etcetera.
ARRANGE FOR YOUR SCREENING NOW! — RESERVE THE MARKETS YOU WISH!
"THEATRE TIME" is a Melco Production, produced by (ihick Vincent and Gerry Law
Distributed Exclusively By
KASPER-GORDON, Inc.
140 BOYLSTON STREET, BOSTON 16, MASS.
DEvonshire 8-7357
RADIO DAILY:
Tuesday. November 15, 1949
CHICAGO
By HAL TATE
MRS. TON BURRIS is critically ill
at the Illinois Central Hospital
following a recent stroke. Seventy-
nine years old, she is the mother of
Bill Irvin, radio editor of "The Chi-
cago Sun-Times" and the mother-in-
law of Doris Keane, owner of the
Radio Institute of Chicago.
Phillips 66 gasoline is ready to re-
new the WLS-National Barn Dance
for the 4th consecutive 13 weeks.
Program is heard on 92 ABC sta-
tions and originates at the 8th Street
Theater. Lambert & Feasley, Inc.,
N. Y., handles the Phillips account.
News commentator Moulton Kel-
sey and his wife, who was formerly
a radio actress in St. Louis, have
packaged a show titled "Home
Front" in which several stations
have expressed an interest. With the
Kelseys expecting a youngster in
March, "Home Front" deals with the
trials and tribulations of parents-to-
be.
Georgia Tells High Court
FCC Right In WGST Case
(Continued from Page 1)
WGST, Atlanta, where the Commis-
sion insisted that the Regents of the
State University System, to whom
the station was licensed, exercise
the powers and authority to which
they were licensed, "federal power
is exclusive," said State Attorney
General Eugene Cook.
It was -after the FCC insisted that
the station abrogate a management
contract with Southern Broadcast-
ers, Inc., that a state court held the
station was liable for the money
which would otherwise have gone
to the firm. A major stockholder of
the firm is Sam Pickard, former
Federal Radio Commissioner and
former CBS vice-president.
The Georgia Supreme Court con-
cluded that the FCC was not clearly
ruling on a matter of public interest
when it ordered the WGST licensees
to take over and terminate their
arrangement with SBI. This conclu-
sion is sharply scored by the state,
which charged also that the state
court, "in giving effect to private
contractual rights superior to and in
conflict with the power of Federal
regulation under the Communica-
tions Act of 1934, was contrary to
the prior decisions of the court."
The Commission is expected to
file an amicus curiae brief in this
case.
Calif or ti ia Commentary. » . 1
• • • New York dramatic critics may not have liked Ken
Murray's "Blackouts" but this week he signed a one-year deal (Bud
weiser beer) at $20,000 per week for a one-hour "Blackouts" TV show
on CBS beginning Jan. 7th. Show will originate in
Holly WOOd Manhattan. . . . The "Skippy Hollywood Theater,"
a transcribed feature since its first show years ago.
will go "live" on NBC immediately after the first of the year. . . . Vice-
President Alben Barkely has been added to the list of stars who will
be heard on "Kids Day Salute," next Thursday, November 17th over
ABC network. Harry Von Zell will emcee and Edgar Bergen, Bing Crosby.
Jimmy Fidler, Arthur Godfrey, Gabriel Heatter, Bob Hope, Drew Pearson,
Red Skelton, Dinah Shore, Walter Winchell and other names will
appear. Gilford Phillips announced that Teevee Productions has signed
a contract with Gay Forester for a TV program tentatively titled "The
Show Must Go On." Miss Forester will act as raconteur and mistress
of ceremonies bringing on top show business figures from the stage,
variety halls, and other phases of the industry. Show will be written
by Al Mannheimer. Fred Kohner and Frank MacDonald.
ft ft ft ft
• • • Now it's grand openings for TV stations — New Tulsa
station KTOV has appointed a Hollywood agent to round up
stars and ship 'em along for the premiere by air. . . . Ben Gage
will originate his newest video program, "Talent Time at the
Trails" featuring amateur entertainers, from his nitery beginning
this winter over one of the local TV stations. . . . Allan Jones,
ABC network star, has been offered a series of four starring
musical productions this winter by the Detroit Civic Light Opera
Assn, teeing off in January with the lead in the "The Chocolate
Soldier." . . . Kay Kyser has landed a TV show on NBC, with
Ford Dealers paying the bills, it starts as soon as the opening
show (from New York) can be whipped together. It will be
Kinescoped to the rest of the country. . . . Curt Massey set for his
first waxing session with London Records. He will open with four
sides. . . . Larry Kolpack, exec, veepee of Larry Finley Prods,
called in all his reps for a long confab over weekend for big
promotion. . . . Taylor Holmes signed with Jerry Fairbanks
Studios for holiday video presentations. He and Vincent Price will
narrate Charles Dickens' stories for Christmas presentation. . . .
Frank Veloz, star of the KNBH "Veloz Show," has found time to
write a screen story called "Waltz at Dawn," based on an early
phase of his dancing career with Yolanda.
ft ft ft ft
• • • Tommy Dorsey is negotiating three separate deals pertain-
ing to his big Casino Gardens Ballroom in Ocean Park — and all
point to television. . . . The late Buddy Clark's recording of KFWB's
Bill Anson's tune "When I Write My Song" has been released. Ironically,
while several of the deejays around town have been playing it on
their programs, Anson hasn't received a copy as yet. . . . Mark Finley
and Jim Parson of the MBS Publicity staff will address U.C.L.A. public
relations students today. . . . KECA deejay, Ira Cook and Mrs. Cook,
left following stint on "Dollars or Doughnuts" show on Friday, for a
four-day vacation in Las Vegas. They will revisit scene of their honey-
moon. . . . Nelson Leigh, who has portrayed Christ in the LA "Pilgrimage
Play" for many years, was signed to play the Ghost of Christmas Past
in "A Christmas Carol." Video presentation to be filmed at Jerry Fair-
banks Studios for Stokey-Ebert Prodns. . . . Hal Roach, Jr., who heads
Holi/wood's Television Film Producers Assn., In NY trying to talk Petrillo
out of royalties and footage demands on film production.
PROMOTION
"Tasteful" Publicity
An unusual tie-in between an en-
tertainment-world celebrity and a
candy company was effected re-
cently when Buddy Basch worked
out a plan for The Sweets Company
of America, makers of "Tootsie
Rolls." The promotion included the
Tony Martin record "Toot Toot
Tootsie, Goodbye."
The agreement had Sweets Com-
pany furnish Basch with cartons of
"Tootsie Rolls" for disc jockeys,
editors and columnists. Basch was
given 224 cartons (each has 24 5c
"Tootsie Rolls"), of which he kept
112. He sent 16 to a Chicago asso-
ciate and 96 to one in California. A
card attached to the cartons (print-
ed in chocolate brown) tied the
promotion together with its copy:
" 'Tootsie Rolls' are a good-buy and
Tony Martin's 'Toot Toot Tootsie,
Goodbye' is a sweet record!"
State Dept. to Send
Music Series Overseas
(Continued from Page 1)
Broadcasting Division of the U. S.
Department of State and rebroad-
cast world-wide, exclusive of this
country, it has been announced by
Ira A. Hirschmann, president and
founder of the New Friends of Mu-
sic and president of WABF (FM),
which carries the programs locally.
The broadcasts by the State De-
partment are non-commercial and
are presented solely for the purpose
of furthering the Government's aim
to portray to the peoples of other
countries a full and fair picture of
American life, culture and customs.
The performances will be heard
in the Far East, Latin America,
Europe and Africa, where American
information officers in consulates
and embassies pass the recordings
on to broadcasting stations for local
release.
WEVD
117-119 W. 46 St
HENRY GREENFIELD, Mg. Director N.V.19
means Suline&S
r
Tuesday, November 15, 1949
RADIO DAILY
5
f <
Financing For NAB
Given Consideration
(Continued from Page 1)
drain on the $700,000 operational bud-
get for 1949 has been heavy and
some of the factors have been the
financing of BMB's Second Study,
the 12 Va per cent reductions in mem-
bership dues until the end of this
year and the establishment of
Broadcast Advertising Bureau as a
radio and sales promotion service to
the membership.
Several approaches have been sug-
gested to strengthen the NAB cof-
fers. One is a drive to re-enlist some
of the membership of larger stations
who resigned this year and to bring
into the NAB fold new member sta-
tions. It has also been suggested that
the full board adopt a definite scale
of membership fees for TV stations
and that an effort be made to get all
TV stations enrolled as due paying
members.
Board Meets Today
The financing problems will have
bearing on the deliberations of the
board which meets today to iron out
operational problems. It is doubtful
if the board will underwrite any
further audience measurement re-
search and that if BMB is continued
it will have to operate as private en-
terprise.
Another knotty problem will be
the disposition of Broadcast Adver-
tising Bureau headed by Maurice B.
Mitchell. The board is faced with
deciding whether BAB should be re-
tained as a service of NAB or setup
as private enterprise.
The NAB structure committee is
expected to present the board today
a report on recent discussions with
FMA toppers, along with a broad
proposal for an offer of merger to
be approved by the board before
going to the FMA board. FMA still
does not definitely propose a mer-
ger, a high official said last night,
but it will listen attentively if NAB
does suggest a basis for consolida-
tion.
Principles Discussed
When the NAB structure group
met here last month, FMA toppers
met informally with the committee
and were told that NAB plans for
the integration of FM and TV ef-
forts would be best served by a
joining of the two organizations.
General principles for a merger
were discussed at that time, but no
definite proposal was offered by
NAB. It is anticipated that such a
proposal might this week, be agreed
upon at NAB, after which it would
be forwarded to FMA for considera-
tion by the board and, if the board
approves, by the membership.
The structure committee met yes-
terday at NAB headquarters, with
Chairman Clair McCollough of
WGAL, Lancaster, Pa., presiding.
Other members include Campbell
Arnoux of WTAR, Norfolk, Va.;
Everett Dillard of WASH - FM,
Washington, former president and
still a director of FMA; Paul Moren-
cy of WTIC, Hartford; John F.
Meagher, of KYSM, Mankato, Minn.;
ACEXCY NEWSCAST -fc
ASEVENTEEN-MAN committee
has been established under the
chairmanship of Earl C. Donegan, of
McCann-Erickson, Inc., to organize
the current United Hospital Fund
Campaign among the advertising
agencies of Greater New York. The
Fund has a goal of $3,367,000 a sum
which would offset the losses in-
curred by the 86 voluntary, non-
profit hospitals in the city which
treat all comers, regardless of ability
to pay. Serving with Mr. Donegan on
the committee are Walter R. Hine, J.
Walter Thompson Co.; Guy Rich-
ards, Compton Advertising, Inc.;
Luis Dillon, Foote, Cone & Belding;
William MacFarland, N. W. Ayer &
Son, Inc.; Carle E. Rollins, J. M.
Mathes, Inc.; Glenn Wiggins, Ken-
yon & Eckhardt, Inc.; Thayer Cum-
mings, Batten, Barton, Durstine &
Osborn, Inc.; E. J. K. Bannvart, Cecil
& Presbrey, Inc.; Florence McGrady,
The Caples Company; Paul A. Dan-
ielson, Paris & Peart; Herman Daych,
St. Georges & Keyes, Inc.; Julian G.
Braun, Hirshon-Garfield, Inc.; A. W.
Lewin Company; H. A. Thompson,
Anderson, Davis & Platte, Inc.; Louis
E. Dean, Kudner Agency, Inc.; Theo-
dore M. Seller, MacLean Advertising
Agency, Inc.
LENNEN & MITCHELL, INC., has
been appointed by Newsweek mag-
azine, effective Jan. 1.
WILLIAM ROSS FRY has joined
the Detroit staff of Brooke, Smith,
French & Dorrance, Inc.
ALBERT PLEUS has been ap-
pointed manager of sales promotion
and advertising of the Fleischmann
division, Standard Brands, Inc. He
has been sales promotion manager
of the Fleischmann division for the
last four years.
MELVILLE BURKE, stage and
film director, has joined the televi-
sion department of the William Esty
Co. as staff director. His current as-
signment is "The Colgate Theater."
MARK BENNETT BYRON, for-
merly New York advertising man-
ager for Yardley of London, Inc., has
joined the William Esty Co. as a
vice-president.
KENYON & ECKHARDT has been
appointed by the Bristol-Myers Co.,
for a new product.
and Henry Slavick of WMC, Mem-
phis.
The board will be guests tonight
it a dinner tendered jointly by the
NAB president, Justin Miller, and
President Eric Johnston of the Mo-
tion Picture Association of America.
Although neither organization of-
fers any details on the matters to
come up, a strong possibility was
seen here that the two industry
leaders are interested in working
out some sort of joint industry ap-
proach to common problems.
TRACY, KENT & CO., INC., has
been named by Julian Freirich, Inc.,
Long Island City, N. Y., packer of
smoked meats.
BERMINGHAM, CASTLEMAN &
PIERCE, INC., has been named by
Virginia Maid Hosiery Mills of Pul-
aski, Va., effective Dec. 1.
WILLIAM WARREN AGENCY
has been appointed by Restaurants
of the Months, Inc.
THE WALKER CO., radio station
representatives, has moved its offices
to larger quarters at 347 Madison
Ave., New York.
Davis Named Yeepee
Of Kenyon & Eckhardt
(Continued from Page 1)
ert D. Wolfe and Donald C. Miller.
Davis came to K & E four years
ago after wartime service in the
Navy. Prior to then he operated his
own public relations office and spent
six years in the publicity depart-
ment of CBS.
Wolfe, manager of the Hollywood
office, will continue on the west
coast as vice-president in charge of
their coast operations. Prior to going
west Wolfe was associate radio di-
rector in New York for eight years.
Miller, manager of the agency's
Detroit office since February, 1928,
was formerly an executive of the
Packard Motor Car Company.
KAY WEST and
KEX
..national winners of the
Portland, Ore.
"LIFE-LINE OF AMERICA" TROPHY
presented this week by
GROCERY MANUFACTURERS OF AMERICA, Inc.
To Grocery Manufacturers of America, many thanks for
selecting KEX's Kay West as the winner of the second annual
"Life-Line of America" Trophy. . the eminent award for out-
standing interpretation of the respective roles of t\\z farmer, the
processor and the grocer in supplying America's food needs! As
time-buyers everywhere know, Kay West's promotions of food
products really are outstanding. That's one reason why Kay \\ est's
program (1:30-2:00 PM, Monday through Friday) is perhaps the
most popular women's show in the BIG Pacific Northwest territory!
Free & Peters has details.
WESTINGHOUSE RADIO STATIONS Inc
Sj^P KDKA • KYW • KEX • WBZ • WBZA • W O W O • WBZ-TV
National Representatives, Free & Peters, except for WBZ TV;
for WBZ-TV, NBC Spot Sales
6
RADIO DAILY
Tuesday, November 15, 1949
new Business
WGN-TV, Chicago: Television
Forecast, Inc., Chicago, will sponsor
"Coming Attractions," the period
just preceding sign-off, on WGN-TV,
daily for 52 weeks. The account is
handled direct. Seeman Bros., for
"Air Wick," is sponsoring a weekly
announcement in "Spin the Picture"
on WGN-TV, Saturday, 7:00-8:00
p.m., for 26 weeks. Wm. Weintraub,
New York, is the agency. Louis Mil-
ani Foods, Maywood, California, are
sponsoring 2 additional one-minute
film announcements weekly on
WGN-TV for 8 weeks. Jourdan Co.,
Los Angeles, California, handles the
account. Home Federal Savings &
Loan Assn., Chicago, will sponsor 3
weekly one-minute film announce-
ments on WGN-TV for 13 weeks
beginning November 28. The adver-
tising Division, Inc., Chicago, hand-
les the account. Weingartner Mfg.
Co., Chicago, will sponsor a one-
minute live announcement on "Stop,
Look & Learn" on WGN-TV, Wed-
nesday, 7:30-8:00 p.m., for 5 weeks
beginning November 16. Lausensen
& Salomon Agency, Chicago, handles
the account. D. L. Clark Co., Pitts-
burg, Pa., (confectioners) will spon-
sor a one-minute film in "Trail
Blazers' Theater" on WGN-TV, Wed-
nesday, 5:30-6:30 p.m., for 13 weeks
from November 16. Batten, Barton,
Durstine & Osborn, N. Y., is the
agency.
WCBS, New York: Standard
Brands, for Chase & Sanborn regular
and instant coffee, has contracted
for 52-weeks participation in "Hits
and Misses" and the Phil Cook pro-
gram. The announcements in the
"Hits and Misses" program starring
Harry Marble will be aired Monday
through Friday effective immedi-
ately. Air time is 5:30-6:00 p.m.
Participations in the Phil Cook show
have been purchased for Tuesday
through Saturday also effective im-
mediately. Program is aired Monday
through Saturday, 8:15-8:30 p.m.,
EST. Agency for Standard Brands
is Compton Advertising Inc.
Twelve ABC Stations
Get Promotion Awards
(Continued from Page 1 )
naires submitted to network adver-
tisers and their agencies.
Winners in Group 1 (cities of
more than half a million) are WCOP,
Boston; KXOX, St. Louis, and
WCAE, Pittsburgh.
KCMO, Kansas City; KJP, Seattle,
and KOIL, Omaha took honors in
Group 2, (cities with populations of
between 100,000 and 500,000.)
In cities of 50,000 to 100,000, Group
3, WNAX, Yankton, Sioux City,
WENE, Endicott, N. Y., and WELM,
Elmira, N. Y. were the winners.
Honors in Group 4, stations in
population areas of less than 50,000,
went to KVOS, Bellingham, Wash.,
WHBL, Sheyboygan, Wise, and
WHBF of Rock Island. 111.
NETWORK SONG FAVORITES
The top 30 songs of the week (more in case of ties), based
on the copyrighted Audience Coverage Index Survey of
Popular Music Broadcast over Radio Networks. Published
by the Office of Research, Inc., Dr. John Peatman, Director.
Survey Week of October 28-November 3, 1949
TITLE PUBLISHER
A Dreamer's Holiday Shapiro Bernstein
Ain't She Sweet Advanced
Be Goody Good Good To Me United
Dear Hearts And Gentle People E. H. Morris
Dime A Dozen E. H. Morris
Don't Cry Joe Harms
Envy Encore
Georgia On My Mind Peer
Headless Horseman E. H. Morris
Hush Little Darlin' Michael
I Can Dream Can't I Chappell
I Never See Maggie Aloue Bourne
I Only Have Eyes For You Remick
Jealous Heart Acuif 4 Rose
Last Mile Home Leeds
Maybe It's Because Bregman-Vocco-Conn
Let's Take An Old Fasnioned waik Berlin
Mule Train Walt Disney
Now That I Need You, (Wnere Are You) Famous
Room Full Of Roses Hill & Range
Rudolph The Red-Nosed R.iuaeei St. Nicholas
She Wore A Yellow Ribbon Regent
Slipping Around Peer
Someday You'll Want Me To Want You Duchess
Story Of Annie Laurie Santly-Joy
That Lucky Old Sun Robbins
Through A Long And Sieepiess Night Miller
Toot Toot Tootsie Goodbye Feist
Wishing Star Broadcast Music
Younger Than Springtime Chappell
You're Always There Bregman-Vocco-Conn
You're Breaking My Heart Mellin
Second Group
TITLE PUBLISHER
Crocodile Tears Johnstone-Montei
Festival Of Roses Witmark
Hawaiian Sunset Republic
Hop Scotch Polka Cromwell
It's A Great Feeling Remick
It's A Wonderful Life Lombardo
Just For Fun Paramount
Let's Harmonize Santly-Joy
Make Believe (You Are G-ud Wnen Ycu're Sorry) . . . Brsgman-Vocco-Conn
Makin' Love Ukelele Style Mayfair
Meadows Of Heaven Laurel
My Bolero Shapiro-Bernstein
My Own My Only M? All Paramount
My Street Campbell
River Seine Remick
Scattered Toys Goldmine
Some Enchanted Eveain _ Chappell
Song Of Surrender Paramount
Souvenir Beacon
There's Yes Yes In Your Eyss Witmark
You Told A Lie Bourne
Copyright, 1949, by Office of Research, Inc.
BEHMD THE (DIKE
THE talented family personnel on
one of WWRL's foreign programs
bill themselves as "The Hungarian
Barrymores."
Tina Prescott, who has appeared
on the Barry Wood show and CBS
Fashions, signed for nightly piano
sessions at the swank Town House.
We'd like to toss a couple of bou-
quets to a bunch of unsung guys
who are doing a great job — the TV
crews on out-of-town originations.
We're thinking especially of the
grand job producer Vance Hallack,
director John Rogers and their crew
are turning in on Ted Granik's NBC
simulcast, "American Forum of the
Air," out of Washington, D. C. And
the lads use only 2 cameras.
Roberts and Carr Prod, will do a
second series of three-dimensional
commercials for the Cities Service
"Band of America" videocast — a
technique developed by artist Jack
Eisner.
Dorothy Kirsten, who co-starred
with Bing Crosby in "Mr. Music,"
will do "Manon Lescaut" for the Met
this year.
WVNJ now devoting 85 per cent
of its time for music programming
and cutting down still further on
"talk" shows.
Bob Bright, now working in asso-
ciation with Bob Loewi, has signed
up welter champ, Sugar Ray Robin-
son, for a TV series.
Gov. Val Peterson has requested
Sid Ascher to act as his rep in for-
mally commissioning "Sheriff" Bob
Dixon an Admiral in the Great Navy
of Nebraska.
Cosmopolitan mag negotiating
with Morey Amsterdam for serial
rights to his book, "Bright Sayings
of My Wife."
Capital Radio Women
Will Hold One Day Clinic
(Continued from Page 1)
alumnae chapter of Theta Sigma
Phi, national women journalists
fraternity.
Ruth Crane, director of women's
activites for WMA, WMAL-TV, will
discuss "Television, How and When
to Arrange Publicity"; Elinor Lee,
director of community service for
WTOP will talk on "Interviews and
Spot Announcements on Women's
Programs," and Hazel Markel, di-
rector of program service at WTOP,
will cover "Talks, Discussions and
Public Service Programs'." Chair-
man of the radio and television sec-
tion of the clinic is Mary Burnham,
assistant director of women's activi-
ties for WMAL, WMAL-TV.
Ross Named Coral V.-P.
Michael Ross has been named
vice-president of Coral Records, Inc.,
New York, wholly-owned subsidiary
of Decca Records. Ross, who joined
Decca in March, 1947, will continue
to serve in his former capacity as
general sales manager of Coral
Records.
Section of RADIO DAILY, Tuesday. November 15. 1949 — TELEVISION DAILY is fully protected by register and copyright
SEE CO-OP EMPIRE STATE ANTENNA
TELE TOPICS
THE big problem of comedians wearing
' out on a weekly series was raised by
no less a personage than Henny Youngman
on "This Is Show Business" Sunday nite.
Milton Berle's number one boy said that
he has turned down offers from eight
sponsors (sic) because he did not want to
do a show every week. A discussion of Mr.
Youngman's professed popularity among
advertisers would be out of place here,
but the problem he spoke about is real
indeed. That Berle has begun to wear thin
with many who have seen him since last
season is, we think, an accepted fact.
That several weekly dramatic shows em-
ploy two separate production crews is in
itself recognition of the toll that a week-in
?nd week-out grind can take, among per-
formers and behind-the-scenes personnel
alike. Similar thinking has been expressed
by agency sponsor execs, and it has been
reported that the Texaco show will go
bi-weekly after the first of the year. . . .
The premise that a commercial show
must appear every week to make a sales
impact is a result of the old radio pattern.
TV's appeal and impact are so much
greater than AM's that the same condi-
tions need not be applied to both. It is
encouraging that the ice has been broken
and that one or two bi-weeklies are on
the air and more are on the way. We
think the trend will grow to the benefit
of the industry, talent and the public.
•
SHORT takes: Marked improvement is
evident in "Bow ing Headliners," now
on DuMont. Show is much smoother in
all departments, aided by Dick Shepard's
handling of a quiz portion and also by
a camera located behind the pins. . . .
Last week the character of George Bigelow,
a regular on the AM version of the
Aldrich Family, was introduced on the
TV program. Expertly played by Lionel
Wilson, the role might enhance the show
if developed further. . . . Add the
Charioteers, Mata and Hari and Charles
Sanford's ork to the lineup of the Elgin-
Americ3n Thanksgiving Day show on NBC.
Mel Tolken and Lucille Kalen will script,
with choreography by Ester Junger, sets
by Fred Fox and costumes by Paul
DuPont.
•
"^AMERA CLUB," new show wih Rex
^Marshall and Fran Larsen, has been
auditioned on closed circuit at CBS for
possible bankrolling by Pathe Cine, which
wi'l market a new Pathe movie camera
line in this country. Newell-Emmett has
the account, and John Peyser directed.
. . . Ted Streibert, Julius Seebach and
Jack Poppele, top echelon at WOR TV,
will address the ATS meeting at the
Park -Sheraton tonite. Forum on program
and production problems will highlight
the Society's December meet. . . . First
public stock issue of Skiatron Corp. offers
275,000 shares at 1$ per.
KRON-TV, 3rd In S.F.,
Makes Debut Tonight
San Francisco — NBC's affiliate in
the Bay Area, the Chronicle-owned
KRON-TV, goes on Channel 4 today.
There will be an hour-long dedi-
catory variety show which will kick-
off KRON-TV's air activity at 7 p.m.
It will be a dramatized story of San
Francisco and the Bay region. The
Texaco Star Theater will follow at
8, with a special salute to KRON-TV
by Milton Berle.
City Now Has 3 Stations
The advent of KRON-TV brings
the number of stations here to three.
The others are KPIX and KGON-TV.
KRON-TV will be on the air six
nights a week, Sunday through Fri-
day and operate from studios in the
Chronicle Building, Fifth and Mis-
sion Streets. The main studio is on
the ground floor and has 40 x 60 feet
of operating space. The second floor
has rehearsal studios, cutting and
dark rooms and executive offices.
The transmission facilities are loca-
ted at Television Peak in the San
Bruno Mountains south of San Fran-
cisco where it works in cooperation
with KNBC-FM.
Charles Thieriot is general man-
ager; Harold P. See, formerly with
WBAL-TV and WNBW, is director
of operations; Al Isberg is chief en-
gineer, Pat Crafton is program man-
Pye, Ltd. To Export
Sets To U. S. Market
Pye, Ltd., giant electronics manu-
facturing firm plans to begin pro-
duction of TV receivers for export
to this country early next year,
William Jones, spokesman for the
company, said yesterday on his ar-
rival in New York aboard the
America. The sets will be produced
at Pye's plant at Ajax, Ontario, he
said.
Jones also attacked the British
government's lack of speed in devel-
oping TV and said, "Private enter-
prise stands ready to build the sta-
tions and then let the Government
take them over, because the Gov-
ernment is so slow."
He added: "There is a $20 tax on
our $98 nine-inch table model in
Britain and owners have to pay a
$5.60 viewing license. 200,000 sets
have been licensed in the London
area. The radio and phonograph
business is more or less dead in
Britain bcause there is a tax of
66 2/3 per cent on them."
ager. They head a staff totaling 23.
Programs will be transmitted on a
15,000 visual power and 7700-watt
audio power. Later, when the FCC
gives the go-ahead on using the new
antenna's directional facilities, the
watt output will be upped to 100,000.
Sen. Johnson Clarifies Stand
On Color -Tele And 'Freeze
Washington Bureau of RADIO DAILY
Washington — Lifting of the televi-
sion freeze now "would be both a
scientific and economic absurdity,"
Chairman Edwin C. Johnson of the
Senate Interstate Commerce Com-
mittee wrote over the weekend.
In a letter to FCC Chairman
Wayne Coy, Johnson said "easily
identified selfish interests are labor-
ing day and night to lift the freeze
now and nothing more." The time to
lift the freeze, he said, will be "when
the proposed 42 UHF channels are
allocated on a city-by-city basis
throughout the nation and standards
for their use promulgated . . . the
sooner that is done, the better."
As for color, Johnson said he
hopes for broad general standards
as soon as possible, with competition
then to take the art toward perfec-
tion. Compatibility, while desirable,
certainly should not be the primary
basis for a decision," he added.
Johnson called upon the Commis-
sion to lose no time in approving
standards "for the immediate com-
mercial utilization of a larger num-
ber of channels in the UHF band so
that a realistic nation-wide com-
petitive system of television can be
developed.
"I regard it as tragic," he said, "for
the ultimate development of televi-
sion that the VHF allocation here-
fore made is handicapping the
adoption of a truly equitable and
scientifically practical VHF-UHF al-
location. However, I trust that the
Commission's final allocation in both
bands will take into consideration
the problems both of set owners and
television licensees and not provide
a hodge-podge for each city which
may have to be revamped again in
a few years."
Johnson said his letter was oc-
casioned by the inconsistency of re-
cent reports in the press on his
present attitude toward video prob-
lems.
Other Outlets May
Join NBC, ABC
Atop Bldg.
Plans are being formulated for the
construction, atop the 102-story Em-
pire State Building, of a master
transmitter antenna mast which
could accommodate all stations in
the New York area, it was learned
yesterday.
It was reported also that RCA en-
gineers, with the approval of the
FCC technical staff, are working to
perfect a transmitting tower which
would provide equal signal service
to all outlets.
NBC Now Sole Occupant
For the past ten years, NBC has
been the sole TV occupant of the
world's highest tower. This year,
however, the building demanded a
sizeable rent boost, and NBC decided
to take in a partner on the site
rather than pay the full increase
alone. ABC has already received
permission from the FCC to move
its transmitter to the Empire State
from the Hotel Pierre and has begun
work on the project.
Recently, the building has been
sounding out other stations on the
possibility of a move. It is believed
that only two, CBS and WOR-TV
definitely are not interested. CBS
recently completed a new installa-
tion at the Chrysler Building and
feels that it is getting satisfactory
coverage. WOR-TV has its own
tower atop the Palisades and also is
getting good reception.
Three other stations, however,
DuMont, WPIX and WATV. are con-
sidering the possibilities of a switch.
In addition to providing improved
coverage because of the added
height, location of several stations
atop the building simplify installa-
tion of new receivers and antenna-
orientation of presently - installed
sets.
Okon WDTV Flack Chief
Pittsburgh — Ted Okon has been
appointed director of publicity and
promotion of WDTV, DuMont o. & o.
station here, it was announced yes-
terday by general manager Donald
A. Stewart. Okon formerly was in
the promotion department of the
J. P. Harris Amusement Co. He is
a graduate of the University of
Pittsburgh.
Cleve. Passes 100,000
Cleveland— Sale of 13.617 receivers
in Cleveland has boosted the area's
total to 101,358, figures compiled by
the Bureau of Business Research of
Western Reserve University reveal-
ed yesterday. Of the total, 95,643 arc
in homes.
I
RADIO DAILY:
Shelley President
Of News Directors
CODST-TO -COAST
(Continued from Page 1)
Rochester, N. Y., who resigned.
Holdovers on the board were Bruce
Berrington, KXOK. St. Louis; Ben
Chatfield, WMAZ. Macon, Ga.; Bob
Bodeen, WOC, Davenport, la.;
James Bormann, WMT, Cedar Rap-
ids; Ed Kirk, WPTF, Raleigh, N. C;
Fred Hinshaw, WLBC, Muncie, Ind.,
and Sid Pietzach, WFAA, Dallas.
Annual Awards Announced
The following NARND annual
awards were presented at the con-
vention, on the recommendation of
the association's board of judges:
Class I: Individual contribution to
the progress of radio news.
Arthur Stringer, FM director, Na-
tional Association of Broadcasters
for his work as secretary of the NAB
News Committee, as secretary of the
Council on Radio Journalism and his
work in organizing and developing
its program of internships for radio
news teachers, for his organization
of radio news clinics throughout the
country, and for other services to ra-
dio news.
Class II: Radio station with best
records of community service in
news.
Winner: WHAS, Louisville, Ken-
tucky.
Honorable mentions: KNX, Holly-
wood, California and WMAQ, Chi-
cago.
Class III: Outstanding television
news presentation.
Winner: WBAP-TV, Fort Worth,
Texas.
Honorable mentions: WFIL-TV.
Philadelphia, and WTMJ-TV, Mil-
waukee, Wis.
Among Friday's convention speak-
ers was Justin Miller, NAB presi-
dent, who decried encroachments on
freedom of speech in the field of
broadcasting. Miller centered his at-
tack on tightening government con-
trol of radio, and cited the situation
in England at the time of the Mun-
ich pact as an example of govern-
ment suppression of the airing of op-
position views in a time of national
crisis.
Resolutions Adopted
A panel discussion on Saturday of
•'Profitability of Professional Radio
Newsrooms," led by Wilton E. Cobb,
manager of WMAZ, Macon, Ga.,
pointed up the axiom that local
names and local coverage can build
a show that competes on favorable
terms with a network offering. In
fact, said Cobb, "We have found in
our area, which is an average situ-
ation among thousands of other
average situations in the United
States, that it is possible with em-
phasis on local news to build up a
higher listener rating and do a much
greater public service at a cost much
lower than the average syndicated
show." Cobb concluded: "If a station
has a good network affiliation, and
backs it with an energetic local news
department, any such station has a
good chance and every reason to
dominate the market."
Among the resolutions adopted by
First Male Guest
Washington, D. C— Edward C. Van
Devanter is a brave man and will
appear on the "Lunching At the
Mayflower" program with Bab Lin-
coln over WMAL. He will be the
first man to appear on the quarter-
hour program of news of Washing-
ton society.
Waiting For Stork
Miami, Fla. — Bea Gray has taken
a six months leave of absence from
her job as traffic and copy chief at
WTVJ to await the arrival of her
child expected in January. Ann Rut-
ledge, who formerly worked in the
copy department at WKAT, has
taken over Mrs. Gray's position dur-
ing her absence.
Sandstrom Promoted To GM
Pittsburgh, Kans.— Thad M. Sand-
strom has been appointed general
manager of KSEK. Sandstrom has
been associated with KSEK since
January of this year. Prior to that
time, he was promotion manager of
KTOP, Topeka. He succeeds James
M. Griffith, who has purchased an
interest in KVAK, Atchison.
New Community Program
Silver Spring, Md.— WGAY has
just inaugurated a new program to
provide a window through which the
entire community may look in on
the organizations which perform
vital functions in community life.
The show "Suburban Spotlight," . is
aired Monday, Wednesday and Fri-
day from 12:45 to 1:00 p.m.
the convention at the Commodore
Hotel were:
1. Expressed appreciation of organization
membership to all who made this conven-
tion so successful, in particular such per-
sons who came as Justin Miller, president
of NAB; Ben Cohen, information officer of
UN: Edward Canham, past president of
ASNE; Robert Richards, public relations
director of NAB and director of Voice of
Democracy contest in schools: Gen. Omar
Bradley; Edward R. Murrow Elmer Davis:
Charles H. Wolfe, of McCann-Erickson ; and
Jack Shelley, of WHO who was convention
chairman.
2. Asks NAB to set up news clinic again
as done in the past and to revive the
abandoned Radio News Committee of NAB
so as to impress on radio management the
good value of good radio news.
3. Commended the governors of those
states in which legislation has been passed
granting radio news men the same right of
privilege and right to keep confidential their
sources of news, and resolution also asks
NARND to seek, with cooperation of man-
agement, the passage of such legislation in
other states to secure for radio news the
same privileges and access to news as en-
joyed by other media.
4. Commended the FCC for the lifting of
the Mayflower ban on radio editorializing
and asking for further freedoms so that ra-
dio might enjoy complete editorial rights,
and asking also that management use great
discretion in the selection of this personnel
for this function in a station.
fi. Resolution asking all news editors and
the wire services and stations to be more
alert to news of the United Nations and to
make use of that news in helping the UN
in pursuit of world peace.
6. That NARND president discuss with
the NAB NARND associate sponsorship of
the NAB Voice of Democracy Contest for
school pupils, but with no expense to
NARND.
Optimist Week Programs
Hollywood, Calif. — National Opti-
mist week was keynoted over
KFWB during the week of Novem-
ber 7. The Warner Bros, station
beamed two programs in recognition
of celebration. Roy Rogers and the
Riders of the Purple Sage were
heard at 8: 15 a.m. and in the evening
at 8: 10 a special program starring
Lionel Barrymore in "Mr. Grumpy
Grows Up" was presented.
Carroll Appointed Manager
New Britain, Conn. — Robert E.
Carroll has been appointed manager
of radio station WHAY. Carroll
spent many of his years in radio,
both in the South and middle Atlan-
tic States and formerly held the
position of national sales manager
at V/NDR, Syracuse, New York.
WDET Election Returns
Detroit, Mich. — Transmission lines
from City Hall in downtown Detroit
carried the election returns to the
homes of WDET's listeners. Bulletins
were flashed throughout the evening
and night interrupting the regularly
scheduled programs. The City Hall
assignment was handled by program
director Paul Morris and Jerry
Sherman, special events.
Seasonal Program Returns
Milwaukee, Wis. — "Gimbie and
Ellie," Christmas program returned
to the air for its twelfth consecutive
year over WISN. The show is broad-
cast seven times weekly: Monday
thru Saturday at 4:45 p.m. and Sun-
days at 12: 15 p.m. Members of the
cast include Kermit Mcintosh,
Gloria Krueger, and Charlotte Peck.
Gimbie Brothers is sponsor of the
series for Gimbels Toyland.
Parent's Program Aired
Milwaukee, Wis.— "Road To To-
morrow," a new WISN public serv-
ice series presented by the Milwau-
kee Public School System, made its
debut last Saturday at 9: 45 a.m. The
program is designed to help parents
solve some of the problems of youth
that comes up along the "Road To
Tomorrow."
Permission Granted
Crocket, Tex— The FCC has gran-
ted permission to the Houston Coun-
ty Broadcasting Co., to assign its
permit for $500 to the Pioneer
Broadcasting Co., composed of Ham-
ilton H. Cullen and James H. Gibbs.
Cullen was former chief engineer
for KWED, Seguin, while Gibbs was
announcer for KWED.
New Station Due
Snyder, Tex. — The Scurry County
Broadcasting Co., has been granted
a license to operate a new standard
broadcast station to be built here at
a cost of $10,500. The outlet will op-
erate on 1220 kilocycles with a
power of 250 watts daytime. The
new company is a partnership of W.
J. Harpole and Kermit S. Ashby.
Tuesday, November 15, 1949
BMB To Suspend;
New Service Studied
(Continued from Page 1)
bers of the tripartite bureau who
are currently working on plans for
a successor to the organization
which will preserve the tripartite
function of the research measure-
ment service. AAAA and ANA en-
dorsed perpetuation of BMB with
refinements in resolutions released
last Friday and NAB board of di-
rectors is expected to act on the
BMB matter during the board ses-
sion which opens today in Washing-
ton.
Kenneth Baker, acting president
of BMB, reported that satisfactory
progress is being made in the sur-
vey now in process. He said that
"a very substantial percentage of
the ballots which were mailed in
March were returned; have been
processed, and study is expected to
be in the hands of subscribers the
early part of December."
Texas Co. To Sponsor
Met Opera Airings
(Continued from Page 1)
Company, and Mark Woods, Presi-
dent of the American Broadcasting
Company. The principals have con-
tracted for 18 matinees, running
through Saturday, March 25, 1950.
Opening airer will be "Sampson
and Delila" with Rise Stevens, Ra-
mon Vinay and Robert Merrill in
featured roles. Intermission features,
The Opera Quiz with Deems Taylot
as Quizmaster and Sigmund Spaeth,
Robert Lawrence, and Robert Bagar,
as regular participants, and The
Opera News conducted by Boris
Goldowsky and special guests again
will be heard each week. Milton
Cross will be narrator.
Speaking for the Metropolitan
Opera Company, Mr. Sloan said that
he was "happy to announce the con-
tinuance of a relationship which has
demonstrated that opera is a wel-
come visitor to millions of Ameri-
can homes each Saturday afternoon."
On behalf of the Texas Company,
Mr. Rogers expressed "keen pleas-
ure" that his company would again
present the opera as a cultural and
public service to millions of homes
which are not within reach of the
opera's stage.
The American Broadcasting Com-
pany, Mr. Woods said, is happy to
renew the long association between
the opera, the sponsor and the net-
work.
The Kudner Agency represents
the Texas Company.
CBS Series Returning
"Get More Out of Life," a half-
hour program which gives guidance
and instruction in a variety of
household activities, returns to CBS
for a Saturday afteroon series 2: 30-
3:00 p.m., EST, starting January 7.
under sponsorship of William H.
Wise and company, publishers of
home instruction books. Agency is
Thwing-Altman Advertising, Inc.
The National Daily Newspaper of Commercial Radio and Television
VOL. 49, NO. 30
NEW YORK, WEDNESDAY. NOVEMBER 16, 1949
TEN CENTS
RADIO. FILMS JOIN IN FREEDOM PLEDGE
$250 Tax On Stations
Draws Fire Of NAB
Washington Bureau of RADIO DAILY
Washington— NAB is prepared to
throw its full weight behind the
tight to prevent a raft of local taxa-
tion directed at broadcasters, Gen-
eral Counsel Don Petty said yester-
day. The association will file a brief
as friend of the court next week to
support the petition for re-hearing
by KGHI and KARK, Little Rock,
Ark., the two stations which have
been carrying the legal battle
against the $250 annual tax on
broadcasters and the $50 per person
tax on time salesmen. Their appeal
(Continued on Page 8)
Mayor To Use Radio
To Reach N. Y. Citizens
New York City's Mayor William
O'Dwyer, in a press conference on
Monday, gave the back of his hand
to most of the city's newspapers—
especially those that opposed his re-
election— and announced that start-
ing in January he will report direct-
ly to the people in monthly half-
hour broadcasts over WNYC, New
York's municipally-owned station.
The Mayor told reporters: "Of
course, as you gentlemen will un-
Continued on Page 2)
'Bride & Groom' Renewed
On 222 ABC Stations
Sterling Drug, Inc. has renewed its
sponsorship of "Bride and Groom,"
ABC audience participation show
heard Monday through Friday, 2:30-
3 p.m., for 52 weeks effective Jan. 2.
The program, sponsored by Sterling
since Jan. 7, 1946, is aired on 222
ABC stations. Dancer - Fitzgerald -
Sample is the agency.
Newlywcds On CBS
CBS will air an account of the
wedding of Vice-President Alben
Barkley and Mrs. Carleton Had-
ley, on Friday from 4:35 to 4:45
p.m., with the newlyweds them-
selves appearing on the program.
The show will be tape-recorded
at the wedding reception in St.
Louis, and rebroadcast later by
the network. Ceremony will be
at St. John's Methodist Church.
Unrehearsed
Washington — Mrs. Francis L.
McGarraghy found herself tang-
ling with a brown panther when
she wore a mink fur piece during
an appearance on the "Brunch
With Nan and Bill" on WQQW
Monday night. Mrs. McGarraghy,
speaking for the Smith College
Alumni, and Bob Hicks, animal
trainer, were on the same pro-
gram. Hicks' tame panther sud-
denly bolted and made a grab at
the mink. A blow by blow dis-
cription of panther's encounter
with the fur piece enlivened the
chatty program.
Radio-TV Coverage
Of Rose Bowl Game
Plans for exclusive radio and TV
coverage of the Rose Bowl football
game at Pasedena, Calif., on Janu-
ary 2, were announced yesterday by
both CBS and Gillette Safety Razor
Company who will sponsor the pick-
up of the game.
The television cover will be sim-
iliar to the CBS coverage in 1949
with KTTV, Los Angeles, Times-
(Continued on Page 2)
TV's Role In Education
Seen As Supplementary
Atlantic City — Television will sup-
plement rather than supplant teach-
ers and textbooks at the elementary
and secondary school levels by
"broadening the mental horizons" of
pupils, Leon Levine, CBS director
(Continued on Page 2)
NAB And MP A, Thru Miller, Johnston,
See American Principles Involved
In Fight Against Censorship
NAB To Replace BMB;
New Corporation Set
Washington Bureau of RADIO DAILY
Washington — The NAB board of
directors voted yesterday to abolish
BMB — but to set up a new corpora-
tion to take over its assets and func-
tions. The new organization will
have the same tri-partite sponsor-
ship, with AAAA and ANA partici-
( Continued on Page 8)
Antihistamine Mfrs.
Buy Web, Spot Time
Manufacturers of the various new
anti-histamine drugs and cold reme-
dies are making widespread use of
spot and network radio as the snif-
fle-and-sneeze season approaches its
climax.
The Anahist Co., Inc., Yonkers,
N. Y., will make its network radio
debut on Dec. 1, with the sponsor-
(Continued on Page 4)
Canadian Set Sales
Continue Upward Trend
Montreal — Sales of radio receiving
sets by Canadian manufacturers in-
creased 35 per cent in the first nine
months of 1949 and prospects for a
bumper Christmas trade look good.
"The future looks mighty bright,"
(Continued on Page 2)
Top Network Executives
To Be Honored By U. N.
Top executives of the networks
will gather in the Rainbow Room of
the RCA Building at a United Na-
tions luncheon this noon at which
time Benjamin Cohen, assistant sec-
retary general of U.N., will present
them with certificates of apprecia-
tion for radio service rendered the
United Nations organization the past
year.
Today's luncheon will be the fore-
runner of nationwide distribution of
U. N. scrolls to 1,000 radio stations
throughout the country who have
carried "Peace Network" program-
ming at different times throughout
the year. Similiar scrolls will be
awarded television stations who
have staged special U. N. programs.
Among the executives who will at-
tend the luncheon are Frank
(Continued on Page 5)
Washington Bureau of RADIO DAILY
Washington — A pledge to
protect the birthright of free-
dom was voiced last night by
leaders of the Motion Picture
Association and the National
Association of Broadcasters.
During dinner meeting at the
invitation of association pres-
idents Eric Johnston and Jus-
tin Miller, the two groups
(Continued on Page 5)
Adv. Hall Of Fame
Names 10 Immortals
Former President Herbert Hoover
received the Plaque of Achievement
of the Advertising Club of New
York at a dinner Monday night
marking the dedication of the Ad-
vertising Hall of Fame.
Hoover compared the structure of
the American standard of living to
that of a cake, and credited the ad-
vertising profession with having
created the top layers. Without such
(Continued on Page 5)
Grigsby Advertising Mgr.
Of Zenith Radio Corp.
David H. Grigsby has been named
advertising manager of Zenith Ra-
dio Corporation, it has been an-
nounced by H. C. Bonfig, vice-presi-
dent of Zenith. Grigsby came to
Zenith five years ago as an adver-
(Continued on Page 8'
Confirmation
American Federation of Labor
sponsorship of a five - limes - a -
week radio series over Mutual,
first announced in RADIO DAILY
on September 22, was confirmed
yesterday by the network head-
quarters in New York. The new
series which will feature Frank
Edwards, an Indianapolis com-
mentator, will begin on January
21, at 10:15 p.m.
2
RADIO DAILY
Wednesday, November 16, 1949
* COmiNG AND GOING *
Vol. 49, No. 30 Wed., Nov. 16, 1949 10 Cts.
JOHN W. ALICOATE : : Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays. Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch. Vice-President; Chester B.
Bahn, Vice-President; Charles A. Alicojjte,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily,
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Cable address: Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older. Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tata, Managtr.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Girard. Manager
Tower Petroleum Bldg.,
Dallas. Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
•>nder the act of March 3, 1879.
FINANCIAL
= (November 15) S —
NEW YORK STOCK EXCHANGE
Net
High Low Close Chg.
ABC 7V4 7V4 71/2
Admiral Corp
291/4
285/s
283/4
%
Am. Tel. & Tel. . .
1461/s
1455/8
1457/g
1/4
CBS A
25V8
243/4
243A
5/8
CBS B
251/s
241/4
241/4
%
Philco
293/8
293/8
293/8
3/8
Philco Pfd
81
80 1/4
81
+
IV4
RCA Common
123/8
12
12'/8
1/4
Stewart-Warner
113/4
111/2
ll5/8
+
v»
Wesfinghouse
27
265/g
27
Westinghouse Pfd.
100i/2
100
1001/8
+
Vs
Zenith Radio
273/4
273/4
273/4
Va
NEW YORK
CURB
EXCHANGE
Hazeltine Corp. . .
14 7/8
14%
14%
+
Vs
Nat. Union Radio .
21/2
23/8
21/2
OVER THE COUNTER
Bid Asked
Du Mont Lab 14 15
Stromberg-Carlson 14 151/4
WCAO (Baltimore) 17 20
WJR (Detroit) 7l/2 8
Cardinal To Broadcast
Francis Cardinal Spellman will
broadcast a ten-minute appeal over
CBS today at 4:35 p.m. on behalf of
the Bishop's Thanksgiving Clothing
and Soap Collection for overseas re-
lief. The collection is being conduc-
ted throughout the U. S. this week
by the War Relief Services of the
National Catholic Welfare Confer-
ence.
0. B. HANSON, vice-president and director
of engineering at NBC, today is in Camden,
N. J., for the meeting of the RCA- NBC
liaison committee. He is accompanied by the
principal officials of the network's engineer-
ing department, including CHESTER A.
RACKEY, LESTER LOONEY, J. WOOD, Jr.,
GEORGE M. NIXON, THOMAS PHAELAN and
F. A. WANKEL.
DICK MASON is in town. The general man-
ager of WPTF, Raleigh, N. C, had a tete-a-tete
yesterday witti station-relations officials at
NBC.
LAWRENCE ROGERS is tiere from WSAZ-TV,
Huntington, West Va. He conferred Monday
at CBS offices.
SAUL HAAS, owner of KIRO, Columbia net-
work outlet in Seattle, Wash., was welcomed
yesterday at the offices of the web.
ALLAN WOODALL, manager of WDAK,
Columbus, Go., conferred yesterday with of-
ficials of the stations department at NBC,
with which the station is affiliated.
C. P. EDWARDS, Jr., president of WKPT,
Kingsport, Tenn., an NBC affiliote, visited
yesterday ot the station relations deportment
of the network.
J. W. KIRKPATR1CK, general manager of
WCOV, Montgomery, Ala., is in town. Talked
for a while yesterday with officials of the
Columbia network.
Canadian Set Sales
Continue Upward Trend
(Continued from Page 1)
said one manufacturer of radio parts.
"We have enough orders on hand
right now to keep us going at full
production for a couple of months."
Figures released by the Radio
Manufacturers' Association of Can-
ada showed their members (more
than 90 per cent of all Canadian ra-
dio makers) had sold 461,013 sets to
the end of September, compared
with 340,576 in the same nine months
of last year, and inventories had
been cut back to 140,280 units from
170,912 on the same date last year.
Radio-Video Coverage
Of Rose Bowl Game Set
(Continued from Page 1)
Mirror-CBS television station carry-
ing the game live and other network
affiliates broadcasting filmed high-
lights of the game on the next day.
CBS sports director Red Barber
has been assigned to handle the
play-by-play radio coverage. The
broadcaster for the television cover-
age will be announced later.
Maxon, Inc., is the agency for Gil-
lette.
Ursula Halloran Promoted
Ursula Halloran, assistant trade
editor in the press department of
NBC, has been named column editor,
it has been announced by Josef C.
Dine, director of the press depart-
ment.
Miss Halloran joined NBC in
March of this year. A graduate of
the University of Pittsburgh, she has
done promotional work in the dra-
matic field on the West Coast and
more recently was a copy writer for
the Gimbel department store in
Pittsburgh.
HUGH FELTIS is in town from KING-TV,
Seattle. Paid a call Monday at the head-
quarters of CBS.
ANDY McDERMOTT, sales manager of
Horace W. Stovin's Toronto office, is spending
a few doys in New York.
HARRY C. BUTCHER, owner of KIST, af-
filiate of NBC in Santa Barbara, Cat, is in
Gotham on station business.
HENRY MORGAN, the NBC personality, on
Friday will be in Buffalo, N. Y., where he
will be guest of honor at the luncheon of the
Circus Saints and Sinners.
JOSEPH CLOSE, owner of WKNE, Columbia
network outlet in Keene, N. H., is in Gotham
on business.
PHIL HANNA, radio singing star, will arrive
today aboard the He de France. He had been
in London, featured in "Brigadoon."
HALSEY BARRETT, manager of the spot
sales department for the DuMont Television
Network, has arrived in Bermuda aboard the
Queen of Bermuda. He is accompanied by
MRS. BARRETT. They plan to return in about
two weeks.
CONNIE DESMOND, Columbia network
sportscaster, is back from Columbia, Mo.,
where last Saturday he covered the game
between Oklahoma and Missouri.
ROBERT C. FEHLMAN, station manager of
WHBC, Canton, Ohio, is here on business.
Mayor To Use Radio
To Reach N. Y. Citizens
(Continued from Page 1)
derstand, there are newspapers and
newspapers. I may from time to time
correct misinformation that some
newspapers have given in the past,
particularly during the campaign."
O'Dwyer charged during and after
his campaign for re-election that
most of New York's papers were be-
ing "unfair" to him, and distorting
his views and statements.
A reporter asked the Mayor if he
intended to read the Sunday comics
over WNYC, as the late Mayor La-
Guardia did in 1945 during a news-
paper delivery strike. "I wouldn't be
surprised if the people would enjoy
what I have to say, sometimes,"
Mayor O'Dwyer replied, with dig-
nity.
TV's Role In Education
Seen As Supplementary
(Continued from Page 1)
of discussion programs, told the New
Jersey Education Assn. in an address
here last week.
Television, he said, will thus take
its place with radio, records, and
films in providing additional experi-
ences for pupils to augment their
classroom instruction. "If the experi-
ence of network radio is a guide,"
Levine added, "television will not
very successfully meet the needs of
classrooms on a nationwide basis, but
only at the local level."
AVAILABLE
Presently employed small market station man-
ager who seeks change. Here's a man who has
come up through the ranks and knows every
phase of station operation. Proven record in
sales and promotion. Thirteen years radio and
newspaper background. Experienced as program
director, announcer, copy chief and director of
special events. Conscientious, steady family
man. 39. Write Box 285, RADIO DAILY, 1501
Broadway. New York City.
Hand me down
my walking cane!
This big Ringling Brothers ele-
phant is all set to go places now
that she's got her walking cane.
Plenty of radio advertisers are
going places with their sales pro-
grams on W-I-T-H, the station
that delivers a big PLUS audi-
ence in Baltimore. W-I-T-H has
more regular borne listeners-per-
dollar than any other station in
town. And in addition, a survey
supervised by the Johns Hopkins
University shows that of all
radios playing in barber shops,
49.3% were tuned to W-I-T-H!
So get in on low-cost results in
Baltimore. Get W-I-T-H on your
list fast! Get all the facts from
your Headley-Reed man today.
Baltimore 3, Maryland
TOM TINSLBY, Pretldent
R«pr«««nt«d by H*adl*y-R««<f
■IH.IMHTIP NUTIOMHUV IT IPWAIP HUT CO.,
That's
penetration
Among all of the 257 stations heard within the WLW
Merchandise-Able Area, The Nation's Station received
six hours of all listening during an average week
between 6 AM and Midnight — as compared to an
average of less than one hour to the nine major com-
petitive stations.*
THAT'S PENETRATION!
Listeners were tuned to . . .
yjy. Average of Nine Major
Competitive Stations
184 minutes — 6 AM to 6 PM — 30 minutes
143 minutes — 6 PM to Midnight — 22 minutes
327 minutes — 6 AM to Midnight — 52 minutes
WE REPEAT, that's penetration!
Complete information may be obtained at any of the
WLW Sales Offices:
140 West 9th St., Cincinnati 2, Ohio
630 Fifth Avenue, New York 20, N. Y.
360 North Michigan, Chicago 1 , III.
6381 Hollywood Blvd., Hollywood 28, Calif.
*NieIsen Radio Index, February - March, 1949
when you want
penetration you want
WLW
the nation's most merchandise-able station
CROSIEY BROADCASTING CORPORATION
4
RADIO DAILY
LOS ANGELES
By ALLEN KUSHNER
WILLIAM H. FINESHRIBER, JR.,
Mutual v-p in charge of pro-
grams, arrived in Hollywood on
Nov. 9th. KGER, Long Beach, Cali-
fornia, announces appointment of
Dick Walsh as its account executive
for Long Beach Area. Walsh was
formerly commercial manager for
KAFY, Bakersfield, and prior chief
of the AP radio news bureau in New
Orleans. . . . Bill Froug and Will Fi-
field will write the Columbia Pacific
Network "Jeff Regan, Investigator"
series, beginning Wednesday.
They replace E. Jack Neumann
who is resigning from the writing
staff to accept other radio commit-
ments. . . . Milt Samuel, director of
publicity and public relations for
Young & Rubicam, Inc. Pacific Coast
Division, has returned from a four-
week trip which took him to San
Diego, San Francisco, Oakland,
Portland and Seattle. ... Ed Smith,
manager of the advertising service
section for Y & R in Hollywood, re-
turned to the Coast, after three
weeks in N. Y. on business. . . .
Jack Beck, CBS PN news director,
is in New York to attend the conven-
tion of the National Association of
Radio News Directors, and to confer
with Edmund Chester, CBS director
of news. . . . William D. Shaw, as-
sistant sales manager for KNX and
CBS, left for a two-week sales trip
to New York and Chicago.
Antihistamine Mfrs.
Buy Web, Spot Time
(Continued from Page 1)
ship of "Counter-Spy" over 60 ABC
stations, Thursday nights, 7:30-8
p.m. The contract,, which runs
through Dec. 29, 1949, was placed
through Foote, Cone & Belding. In
addition, Anahist has been sponsor-
ing a spot campaign in 30 cities
which will continue for an additional
month.
Meanwhile, Grove Laboratories,
Inc., St. Louis, a heavy user of radio
time over a period of years, has an-
nounced plans for an extensive spot
radio campaign to introduce its new
anti-histamine product, "Antamine."
Sullivan, Stauffer, Colwell & Bayles
has been appointed to handle pro-
motion for the new product.
yyp I»49
CONFISEUR
FRENCH RESTAURANT
LUNCHEON from $2.00
DINNER from $3.00
COCKTAIL BAR
c7amouAj/i£wh Candied
15 East 52 nd St.
AIR CONDITIONED
Mem About Manhattan. . . !
• • • AROUND TOWN: MCA is making a strong pitch for per-
sonal management contracts with some of the top radio-TV names.
N. Y. artists contacted by the agency include Vaughn Monroe, Arthur
Godfrey and Fred Allen. . . . Petrillo's demands that "Duffy's Tavern"
employ AFM musicians for their tape recordings in Puerto Rico may
result in Ed Gardner altering his plans to continue production of his
show down in San Juan. , . . Paramount's TV film network reported
growing with some 20 stations signed for the video film service. . . .
RCA reported ready to sell the U. N. all of the radio and TV equipment
which will be installed in their new headquarters in New York. . . .
Frank Sinatra and Geo. Evans, who split a year or so ago. have kissed
and made up. . . . Rumored that NBC's giveaway series. "H'wood
Calling," will fold with Old Gold's Amateur Hour taking the Sunday
night radio spot. . . . Commodore Productions have signed up Clyde
Beatty for a half-hour radio series and are readying an advertising cam-
paign. (They expect this show to duplicate the success of the Hopalong
Cassidy series, which is also their property.) . . . FCC resenting Congress-
men trying to pressure them on decisions will appeal to the Pres. to
get the pressure boys off their necks. . . . "Inner Sanctum" will turn
up as a sponsored video offering if tele-rights can be straightened out.
...AN Y. afternoon daily is planning to slash its radio-TV listings
still further.
ft ft ft ft
• • • TELLING- ON TELEVISION (or views on video):
Louie Nizer's razor-sharp, analytical legal mind completely dom-
inated the Overseas Press Club's discussion on dismantling of
German industries Sunday p.m. Loaded with facts, figures and
logic, Nizer toyed with the panel — one of whom actually stated
that he considered Germany to be "a peace-loving nation." Yep,
that's what the man said. Nizer should've walked out on that
one. We did. . . . DuMont, agreeing with us that Sat. night is the
loneliest night in the week — on television, is preparing to give
it the strongest build-up of the week. . . . 'Garroway at Large"
scores because it is one of the few television shows geared spe-
cifically for the medium. Garroway, purveying the intimate ap-
proach, speaking totally at ease as if in your living room, succeeds
where many of the others occasionally fail. . . . The Philco "Book-
of-the-Month" adaptations each Sunday portray stories which
are so essentially over-mawkish and sentimental that there is
seldom any dramatic impact despite fairly good adaptation. Tele-
vision drama needs meat — not applesauce.
ft ft ft ft
• • • TICKER TAPE: Our Washington gumshoe is raving, but
loud, about the singing of Steve Olds (a West Point grad and custom-
built for the films) who does his stuff daily via WTTG. (The greeting
in Wash, is no longer 'what's new' — but 'where's Olds?' . . . Hoyt
agency has taken over the Bloch Bros, tobacco account from Walker &
Downing in Pittsburgh and our guess is that they'll soon shelve their
Fishing & Hunting series on both radio and TV. . . . Geo.. Hogan quitting
his announcing post at WOR after 10 years to concentrate on his mail
order biz. . . . Frank Cooper now representing the Pied Pipers. . . .
Dolly Dawn, who's been away from the local scene too long, will head-
line the new show at Cafe Society Downtown opening on the 24th. . . .
Tex and Jinx skedded to go to Japan in Dec. . . . Bill Slater's Messing
"Prize Party" drew something like 2,000 letters in 24 hours for a write-in
giveaway, proving that people still want something for nothing.
ft -sir ft ft
By HAL TATE
BILL REILLY, midwest rep for
RCA-Recorded Program Service
(formerly the NBC Thesaurus de-
partment), became a father for the
second time last Wednesday. It was a
girl, Sharon Marie, and she weighed
in at seven pounds, 14 ounces at the
Illinois Masonic Hospital. The other
Reilly youngster is also a daughter,
Margaret Ann.
Art Harre, WJJD general mana-
ger, and Frank Lane, White Sox
general manager, have closed a deal
for the Marshall Field station to
broadcast the White Sox games ex-
clusively on WJJD and its sister
FM station, WFMF, for the next
two years. Bob Elson, recognized as
one of the country's top sportcasters,
will handle the mike for the 4th con-
secutive year. Bob's been calling
'em for 17 years except for 4 years
with the Navy during World War II.
WIND and Phil Wrigley will
shortly announce an exclusive deal
for the Daily News station to again
broadcast the Cubs games exclu-
sively in Chicago over the Atlass
outlet.
WBKB has a unique show coming
up Thursday night from 10: 15 to
10:45 p.m. Purchased by the local
B'nai B'rith, the program will be
devoted to a drive for new members.
Members who have TV sets will
have parties at home and will invite
prospects to view the show. Irv
Kupcinet of "The Sun-Times" will
be emcee with Cantor Moses Silver-
man rendering a few solos and a
prominent movie star as guest.
Bernie Howard is writing and pro-
ducing this unique membership
drive TV show which is called "This
is B'nai B'rith."
Bernie Howard is preparing and
purchasing the film spots for the
Leo P. Bott ad agency for Commu-
nity Motors, local Pontiac dealer.
First station chosen was WENR-TV
with other local stations scheduled
to be added soon.
"The Living Bible"
Open-ended dramatic transcriptions at
a price that will sell . . . cut on
33-1/3 Long Playing 12 inch records.
Simple modern language . . . Life of
Christ from Christmas thru Easter . . .
fhen Old Testament. Scripts cleared
by non-sectarian board. The perfect
program for mortuaries, banks, savings
and loans, etc.
Airmail or wire for double-faced press-
ing and descriptive matter today . . .
$2.50 refundable deposit.
Drama Records
• QUALITY SHOWS • SMALL PROFITS
• QUANTITY SALES
630 LAFAYETTE ST., DENVER 3, COLO.
WednesdaYj November 16, 1949
— RADIO DAILY:
Adv. Hall Of Fame
Names 10 Immortals
(Continued from Page 1)
"subsidiaries" of the arts as radio
and publications, he said, artists and
writers would not have risen to the
top layer of the "cake."
Names of the first ten "immortals"
named to the Advertising Hall of
Fame have been inscribed on a
bronze plaque installed at the head-
quarters of the Advertising Club of
New York. The plaque was unveiled
by Andrew J. Haire, president of the
club, which co-sponsors the Hall of
Fame with the Advertising Federa-
tion of America.
Those listed on the plaque are:
John Wanamaker, Philadelphia
merchant, who pioneered in large
use of newspaper advertising.
John Irving Romer, who played a
major part in establishing "truth in
advertising" through The Printer's
Ink model statute he activated.
Cyrus H. K. Curtis, founder of the
publishing enterprise bearing his
name and developer of magazine ad-
vertising.
William H. Johns, advertising
agency pioneer noted for his work
in standards of advertising.
Alfred W. Erickson, another agen-
cy pioneer who helped found the
Audit Bureau of Circulations and
the American Association of Adver-
tising Agencies.
Lewis B. Jones, advertising man-
ager for Eastman Kodak Company,
who led the way in large and effec-
tive use of advertising by manufac-
turers.
E. T. Meredith, whose publishing
enterprises have been major influ-
ences in advertising progress.
Rollin C. Ayres, whose early work
in organizing advertising on the
West Coast helped establish Adver-
tising Group.
Theodore F. MacManus, copy-
writer and agency executive who
was identified with motor car adver-
tising from its early status to the
major position it occupies today.
Walter A. Strong, Chicago news-
paper publisher who worked for
strong advertising organizations.
Joint Freedom Pledge Voiced
By Radio And Film Industries
Wedding Bells
Montgomery, Ala. — Earl Prentice
Andrews, Jr., WSFA announcer,
was recently married to Verda Lou-
' ise Betha, in a church ceremony.
AVAILABLE AT ONCE
1, 2, or 3
400 Foot, Type SGN
B LAW— KNOX
TOWERS
AT A GREAT BARGAIN
Copper wire and ribbon for
ground nets for these towers
available in any quantity.
Phone, Call, Write or Wire
C. H. WESSER
4500 PENOBSCOT BLDG.
DETROIT, MICHIGAN
WOodward 3-1213
(Continued
agreed that a continuing liaison
should be maintained to aid in the
fight to protect basic freedoms. A
joint expression of principles was
adopted as a guide in the fight
against censorship and other freed-
om curbs.
"Freedom of expression," the
statement said, "is the birthright of
all Americans. Tonight, representa-
tives of broadcasting and motion
picture associations in America
mutually pledged themselves to pro-
tect that birthright.
"The men who wrote our Consti-
tution knew full well that the key-
stone of the arch of freedoms is
freedom of expression. They knew
that without this freedom no others
would be possible. They could not
foresee the giant printing presses of
the future; much less could they
dream of radio, the motion picture
or of television. But they had seen
free speech and their own free press
suppressed and denied under a ty-
rannical government, and they un-
derstood its importance.
"Censorship . . . Deadly"
"They knew, as we cannot in safe-
ty forget, that censorship of any kind
is deadly to that concept. We are
joined to oppose censorship from
any source, on any front, from any
direction.
"It is fundamental truth that no
one medium of expression can have
its freedom abridged without peril
to all others. The citizen himself —
the individual American — is unsafe
in his Constitutional guarantee of
freedom of speech so long as the
freedom of any agency of expression
is encroached upon."
Radio industry executives present
from Page 1)
at the dinner included Harold E.
Fellows, WEEI, Boston; Michael R.
Hanna, WHCU, Ithaca; George D.
Coleman, WGBI, Scranton; Campbell
Arnoux, WTAR, Norfolk, Va.; Allen
M. Woodall, WDAK, Columbus, Ga.;
Harry W. Slavick, WMC, Memphis;
Gilmore N. Nunn, WLAP, Lexing-
ton, Ky.; Harry M. Bitner, Jr.,
WFBM, Indianapolis; Charles C.
Caley, WMBD, Peoria; William B.
Quarton, WMT, Cedar Rapids; John
F. Meagher, KYSM, Mankato, Minn.;
Robert D. Enoch, KTOK, Oklahoma
City; Clyde W. Rembert, KRLD,
Dallas; Hugh B. Terry, KLZ, Den-
ver; Glenn Shaw, KLX, Oakland,
Calif.; Calvin J. Smith, KFAC, Los
Angeles; Harry R. Spence, KXRO,
Aberdeen, Wash.
Shouse Attends
Also James D. Shouse, WLW, Cin-
cinnati; Kenyon Brown, KWFT,
Wichita Falls, Texas; Merrill Lind-
say, WSOY, Decatur, 111.; Clair R.
McCollough, WGAL, Lancaster, Pa.;
Frank U. Fletcher, WARL - FM,
Arlington, Va.; Everett L. Dillard,
WASH-FM, Washington, D. C;
Robert D. Swezey, WDSU-TV, New
Orleans; Eugene S. Thomas, WOIC,
Washington, D. C; C. E. Arney, Jr.;
G. Emerson Markham; Ralph W.
Hardy; Don E. Petty, Robert K.
Richards, and James Dawson.
Grocer's Assoc. Honors
Women's Director Of KEX
Kay West, women's program di-
rector of Westinghouse KEX, Port-
land, Oregon, last week received the
national radio "Lifeline of America
Trophy" of the Grocery Manufac-
turers Association at a luncheon at
the Waldorf-Astoria. Miss West will
spend several days calling on clients
in New York and Chicago before re-
turning to Portland. Also on hand
for the luncheon was Walter Benoit,
vice-president of Westinghouse Ra-
dio Stations, Inc., owners of KEX
who received the association's na-
tional radio plaque on behalf of
KEX.
WHBC Aids Needy
Canton, Ohio — For the fourth con-
secutive year, WHBC, Canton, is
broadcasting an appeal for food con-
tributions so that needy families in
the area may enjoy the traditional
Thanksgiving holiday feast. Two
hundred food baskets were distribu-
ted last year by the station. Various
city and county welfare agencies are
cooperating with WHBC in the cur-
rent drive.
Top Web Executives
To Be Cited By U. N.
(Continued from Page 1)
Stanton, president of CBS; and
William Paley, chairman of the CBS
board, Mark Woods, president of
ABC and Edward Noble, chairman
of the board; James McConnell,
president of NBC and Niles Tram-
mell, chairman of the board; Frank
White, president of Mutual and
Theodore Streibert, president of
WOR and chairman of the MBS
board; Fourney Rankin, represent-
ing NAB; Ted Cott of WNEW, rep-
resenting the independent stations;
Seymour Siegel of WNYC and Will-
iam Ware, president of the FM as-
sociation and Jack Poppele, presi-
dent of the Television Broadcasters
Association.
Stork News
Rock Island, 111. — Bill Ellison,
sportscaster at WHBF, Rock Island,
is the father of a girl, Margaret
Barbara, born to Mrs. Ellison on
October 29.
Vinton Freedley, Jr., executive on
the Lucky Strike account for
BBD&O, is the father of a boy born
Nov. 5 to Mrs. Freedley at the
Greenwich Hospital. The birthday,
Nov. 5, is, incidentally, the natal day
also of the baby's grandfather,
Vinton Freedley, Sr.
Fire !
"Firefighters". . a syndicated show with a real punch
for young and old alike., is sparking plenty of busi-
ness for the GrandMa Cookie Company of Portland,
Oregon.
Why? Two reasons: 1) it's a good program with
five-times-a-week continuity; 2) it's aired over 50,000-
watt KEX, the most powerful and persuasive voice
in the big Oregon-Southern Washington market !
Whatever the type of show, syndicated or custom-
tailored., advertisers get better results in the Pacific
Northwest market on KEX. For availabilities, check
KEX or Free & Peters.
PORTLAND, ORE.
50,000 WATTS
ABC AFFILIATE
KEX
WESTINGHOUSE RADIO STATIONS Inc
KYW • KDKA . WBZ
WOWO . KEX • WBZ TV
National Representatives, Free & Peters, except for WBZ-TV;
for WBZ-TV, NBC Spot Sales
RADIO DAILY:
Wednesday. November 16. 194!
AGENCIES
JAMES M. CECIL, president of
Cecil & Presbrey, Inc., has ac-
cepted the chairmanship of the ad-
vertising division of The Lighthouse
Men's Committee. The campaign
goal is $150,000 by December 31st
to support the program of 28 free
services given to the blind of all
ages, races and creeds at The Light-
house of The New York Association
for the Blind, 111 East 59th Street,
New York 22, N. Y. "Over four
thousand blind," Mr. Cecil said, "are
currently receiving from The Light-
house physical and spiritual help.
In addition, many also receive train-
ing which gives them economic self-
sufficiency and a full life. New York
is proud of the work of The Light-
house, and now New York must
reach into its pockets and help sup-
port this great work."
DICK SPIEGAL, president of the
Norito Co., Chicago has announced
that shortly after the first of the
year, his Norito Powder will be
introduced in a new Effervescent
form. Regular Norito will also con-
tinue to be available. He also re-
ported that, effective immediately,
all Norito advertising will be han-
dled by the Harry B. Cohen Adver-
tising Co. of New York City. Plans
are now in work for greatly in-
creased advertising on both the new
and regular forms of Norito.
FLETCHER D. RICHARDS, INC.,
New York and Chicago advertising
agency, will establish a division on
the West Coast. Effective January 1,
1950, the Harrington, Whitney &
Hurst, Inc., organization of San
Francisco and Los Angeles will join
with Fletcher D. Richards, Inc., and
will operate as Harrington-Richards,
Division of Fletcher D. Richards,
Inc., with offices located in San
Francisco and Los Angeles. The
uniting of the two organizations will
not involve any changes in clients,
locations or personnel.
Pittsburgh FM Stations
Set Program Exchange
Pittsburgh, Pa. — WPIT-FM has
joined forces with WDUQ-FM, Du-
quesne University campus station,
in a novel program arrangement.
Since Nov. 1, WPIT-FM has been
carrying the 5-9 p.m. schedule of
WDQU-FM, made up the program
produced by the Duquesne student
staff, under the direction of Father
J. A. Lauritis, C. S. Sp., the univer-
sity's public relations head. The sta-
tions have also been working closely
together on football coverage. WPIT
carries on AM and FM the day
games, and on FM only the night
games, which WDUQ originates.
The campus station, which began
operations in August, 1949, beams
a 10-watt signal heard on a six-mile
radius of the university. On Oct. 21
the station received authorization
from the FCC to boost its power to
2750 watts.
PICTURE OF THE WEEK
Top operating echelon of NBC television held their first conference
yesterday following the recent reorganization of the network making
the video department a self-contained unit. Left to right: Frederic
W. Wile, Jr., director of production; Carleton D. Smith, director of
operations; {seated) S. L. (Pat) Weaver, Jr., NBC vice-president in
charge of television; Norman Blackburn, director of television opera-
tions in Hollywood, and George H. Frey, director of television sales.
SESAC Sues WCKY
Charging Infringement
SESAC, Inc., has filed suit in the
United States District Court for the
Southern District of Ohio, at Cincin-
nati, against L. B. Wilson, Inc., op-
erators of WCKY. The bill of com-
plaint alleges infringement of the
following compositions:
"Turn Your Radio On," "Take The
World But Give Me Jesus," "If We
Never Meet Again," "Hallelujah
Morning," "Gathering Flowers For
The Master's Bouquet," and "Dream-
Boat."
The bill of complaint seeks dam-
ages at the statutory rate of not less
than $250.00 for each infringing per-
formance, and asks an injunction
against the further use of the songs
alleged to have been infringed, plus
attorney's fees and costs.
Answer day of WCKY is twenty
days from date of filing the com-
plaint.
Paxton and Seasongood are local
counsel for SESAC Inc.
WRNL Takes Ziv Show
Richmond, Va. — WRNL, Rich-
mond, Nolde Brothers Bakery, Rich-
mond, is now sponsoring Ziv-pro-
duced transcribed half-hour series,
"The Cisco Kid," Monday, Wednes-
day and Friday, from 6: 15 to 6: 45
p.m., for Nolde's American Maid
Bread and other bakery products.
Sponsor has launched high-powered
promotion campaign to publicize the
show.
'Kids Day Salute' Skedded
By ABC Web For Nov. 17
West Coast Bureau of RADIO DAILY
Hollywood — "Kids Day Salute," a
half - hour star - studded show to
mark National Kids Day, designed
to combat juvenile delinquency, will
be broadcast, Nov. 17, 10 p.m., EST
by ABC in cooperation with more
than 300 Kiwanis Clubs of the Ki
wanis International and the Nation
al Kids Foundation.
Among the stars scheduled to par
ticipate in the salute will be Bing
Crosby, Red Skelton, Walter Win-
chell, Drew Pearson, Edgar Bergen,
Bob Hope, Jimmy Fidler, Gabriel
Heatter, Dinah Shore, Arthur God-
frey and Harry Von Zell. Kiwanis
International president J. Hugh
Jackson will make a brief address
on the program. Music will be sup-
plied by Basil (Buzz) Adlam and
the ABC orchestra.
Sponsoring Skiing Show
Newark, N. J. — Alex Taylor, New
York sporting goods firm, will spon-
sor "Skiing on the Air," a weekly
half-hour show of skiing news and
interviews, over WVNJ, beginning
Dec. 1, 8:00 p.m.
The contract for a 13 week period
was placed direct. Ted Johnson,
WVNJ announcer, will conduct the
series which will feature snow re-
ports, road conditions and interviews
with outstanding skiers and skiing
authorities. Promotion tie-ups are
being arranged.
PROmOTION
Premium Approach
Two network shows and a New
York City television program art
being used by the R. L. Watkin;
Company Division, Sterling Drug
Inc., for a premium offer promoting
Dr. Lyon's Tooth Powder, Dr. Ly-
on's Ammoniated Tooth Powder
and Lyon's Tooth Paste, starting
November 21. The premium is c
Florentine necklace, obtainable foi
25 cents plus box tops of the tooth
paste or powder, or the paper linei
from the top of the new Ammoni-
ated Tooth Powder, distributed un-
boxed. The offer will continue foi
two weeks, according to D. H. Wil-
liams, divisional vice-president. The
account is handled by Dancer
Fitzgerald, Sample, Inc., New York
advertising agency.
Radio programs are "Back Stage
Wife" (NBC 4 p.m., EST, 145 sta-
tions) and "Bride and Groom'
(ABC 2:30 p.m., EST, 224 stations)
Television show is "Okay, Mother!'
< WABD, Channel 5, 1 p.m., EST)
WCAE Uses Display Ad
A special double-page advertise-
ment was run by WCAE on Novem-
ber 9 in the Pittsburgh Sun-Tele-
graph featuring many of the sta-
tion's local and network programs
This two-page ad was another ir
the continuous campaign of WCAJ
program promotion. The date oi
November 9 was purposely selectee
because it was the day following ar
important local election which hac
wide-spread interest and increased
circulation of the paper.
Oklahoma Broadcasters
Forming State Group
Oklahoma City — An organizations
meeting of the Oklahoma Broad
casters Association, attended by It
state radio representatives, namec
Joe Bernard, general manager ol
KOMA, Oklahoma City, as tempor-
ary chairman. Only the owners and
the managers of the 39 commercial
AM and TV stations in the state
have been invited to join the new
organization, according to Bernard
and the purpose of the group will be
to gain a "true representation of the
industry before the state govern-
ment and business."
WWRL Program Expands
To Full Two-Hour Show
WWRL's "Afternoon Swing Ses
sion," Mondays through Saturdays,
will be expanded into a full two-
hour show, 3:30-5:30 p.m., beginning
today, because of "the influx of ad-
ditional sponsors," the latest two of
which are Buddy Lee Clothes and
Music Hall Credit Jewelers.
The deal with the clothing firm,
handled through Henry Bach Asso
ciates, called for two spots daily foi
13 weeks. The jewelry company
signed, through Miller Advertising
Inc., a 13-week contract for fivt
minutes daily.
1
\; Section of RADIO DAILY. Wednesday, November 16. 1949 — TELEVISION DAILY is fully protected by register and copyright
\ no takers for garden sports
TELE TOPICS
THE most important- part of any
' dramatic show is the script. This is
'nothing new; it's been recognized by
everyone in the production field. The
validity of this axiom, which is too often
.overlooked in TV, was graphically dem-
onstrated by two shows that appeared on
CBS Monday nite. "Silver Theater" of-
fered "Don't Give Up The Ship," an
> original by Nelson Giddings, which was
as dreary an attempt at comedy as is
^ likely to be found anywhere. "Studio
One," on the other hand, did "Two Sharp
'Knives," by Dashiell Hammett, a whodunit
that is loaded with excitement and sus-
pense. Tony Miner's series has been dis-
cussed at length in this space in the
past, so let's see what "Silver Theater"
had to offer. . . . Giddings' story revolved
about a man and wife who rent a room
.to a poor, homeless high school student.
Naturally, this student turns out to be a
tall, blonde, 26-year-old veteran, a veri-
table Adonis. Since the wife is also blonde
'and beautiful (Louise Albritton) and the
husband an easy-going guy (Henry Mor-
gan) the complications are quite obvious.
To make matters worse, the student
* (Charles Nolte) wins a giant jackpot that
clutters the house with electrical gadgets.
Wife loses husband, husband loses wife,
► until they are brought together in a
trailer — one of the jackpot prizes — by
the maid (Myrtle Ferguson), another con-
test prize. All this was squeezed info
Va half-hour production that was rather
sloppy in several spots. . . . Frank Telford
is producer-director, and Y & R the
agency for Int'l Silver.
•
A DVANTAGES of modern science dept.,
** or, What next? NBC announced yes-
terday that it will carry on its network
'the wedding of Vice-President Barkley and
Mrs. Carleton S. Hadley via a remote
pick-up by KSD-TV, St. Louis. Cameras
will be set up in the church yard and
* vestibule of St. John's Methodist Church
to cover arrival and departure of principals
and guests and the web expects that the
actual ceremony also will be covered.
Cameras will be set up also in the home
. o'f Mrs. Hadley's best friend, where a
wedding luncheon will be held. Pickup
r will begin at 11:45 a.m., EST, and run
through until approximately 1:30. Any
questions?
•
I A MERICAN TOBACCO has apparently
** decided on a bi-weekly hour-long
dramatic series starring Robert Mont
| gomery for Lucky Strike, with both CBS
and NBC pitching for the show. BBD&O
is handling the program. . . . CBS's claim
to first use of Dr. Frank Back's Video
.^Reflector has been disputed by NBC which
says it used the new "lensless lens" for its
fight pickup from the Garden last Friday
nite.
(I *
No Color TV Chosen
For BBC— Ashbridge
Denying reports circulated last
week that BBC would immediately
begin color tele tests based on the
CBS mechanical scanning method.
Sir Noel Ashbridge, director of tech-
nical services of the BBC, informed
RCA yesterday that "no definite ar-
rangements have been made for spe-
cific tests nor is any practical devel-
opment in the immediate future en-
visaged." This was announced yes-
terday by RCA.
Sir Noel said that "the only work
in color television by the BBC con-
sists purely of research experi-
ments."
"Naturally," he declared, "all ex-
isting and proposed systems are un-
der review. The BBC is equally in-
terested in RCA and other promising
systems. No arrangements nave been
entered into with any British or
American firm so far."
Dr. Peter Goldmark, of CBS, on
his return from London last week
had informed the press that the BBC
plans to proceed immediately with
experiments based upon the CBS
color system.
In reply to the RCA statement of
yesterday, Dr. Goldmark said, "RCA
is again attempting to ride CBS'
coattails in color television." British
interest in color was "awakened" by
the recent demonstration of the CBS
system in London, he said, adding:
"Following the familiar RCA pat-
tern, RCA has rushed in after CBS,
as it has done in the past in this
country, to block the CBS system
and keep color television from the
public."
Two TV Men Named
To NAB's Directorate
Washington Bureau, of RADIO DAILY
Washington — Robert D. Swezey,
general manager of WDSU-TV, New
Orleans, and Eugene Thomas of
WOIC, Washington, yesterday were
named to NAB board membership —
the first two TV representatives on
the directorate. This is in line with
earlier structure committee recom-
mendations.
Integrated Plugs Best,
Starch Survey Reports
Integrated commercials are most
effective, while demonstration is ap-
parently relatively ineffective, ac-
cording to an analysis of the first
two months of the Starch Reports
on Television Commercials, released
last week. Jack Boyle, Starch's TV
chief, warned however that these
are preliminary findings subject to
modification.
Comparisons based on the percen-
tage of viewers over non-viewers
who would buy the brand advertised
follow: integrated, 80 per cent;
dramatic, 72; cartoon and stop mo-
tion, 63; demonstration, 25; service,
14.
Masland Show Renewed
C. H. Masland and Sons Carpet
Co., has renewed Masland At Home
Show, with Earl Wrightston, for a
second 13-week cycle on CBS, ef-
fective Dec. 14. Anderson, Davis and
Platte is the agency.
Press-Time Paragraphs
Texaco To Sponsor Opera Opening
Opening night of the Metropolitan Opera, Not: 21, will be spon-
sored on ABC for the second successive year. Opera will be "Der Rosen-
kavalier." Pickup will start at 8 p.m., EST, and will be fed to Detroit,
Chicago, Washington, Philadelphia and Baltimore. Milton Cross will be
narrator.
Standard Kate Card Ncars Completion
Final version of a standard station rate card, drawn up by the TBA
commercial operations committee, is expected to be combleted for pub-
lication and distribution to the industry before the end of the year.
Committee, headed by Herminio Traviesas, of CBS, met yesterday to
arrange for a final review of the card before submitting it to the TBA
board.
Colleges Mulling Grid TV Ban
Methods to conteract what is alleged as TV's detrimental effect on
attendance at college football games will be a major topic at next
month's meeting of the Big Ten and the Eastern Collegiate Athletic
Conference. ECAC chief Asa Bushnell is expected to call for a nation-
wide ban on video pickups to bolster gate receipts.
Report High Price
Ashed Of Hochey
And Bashetball
TV rights to three major winter
sports series at Madison Square
Garden are being offered to stations
and sponsors by Garden prexy Ned
Irish with no takers so far and pros-
pects slight it was learned yesterday.
Main obstacle to sale of college
basketball, professional hockey and
pro basketball, it was said, has been
a price tag far above the figure a
bankroller would be willing to pay.
Another hurdle has been the fact
that college basketball has been
scheduled on different nights of the
week so that a sponsor would have
difficulty buying a regular weekly
program, it was said.
Irish, however, said yesterday that
he is offering three separate pack-
ages — 15 Sunday night hockey
games, 22 Saturday night college
basketball games and 20 pro hoop
contests, mainly on Wednesday or
Saturday nights or Saturday after-
noons. He said he has "several pros-
pective sponsors" but declined to
name them. He also refused to re-
veal his asking price, saying that he
is "not negotiating in the press."
$4,000 Per Game Reported
The original asking price for 38
college court contests was reported
to be $150,000. This would be about
$4,000 a game or $88,000 for the
present Garden package of 22 pick-
ups. Original price asked for pro
basketball and hockey was said to
be $70,000 each. It was reported
however, that these prices were con-
sidered far out of line by both spon-
sors and stations and have since
been reduced.
Only regularly scheduled sports
pickups from the Garden, besides
boxing, is N. Y. Rovers hockey Sun-
day afternoons, on WPIX, with Sun-
set Appliance Stores picking up the
tab. Last season college basketball
and other events, such as the horse
show, rodeo, track, etc., were scan-
ned by CBS under sponsorship of
Camels and Wrigley gum. Pro bas-
ketball was on ABC last season and
Rangers hockey on WPIX for
Schaefer beer.
CBS had first call on all Garden
events except boxing last year but
dropped the pact when it expired
this spring because of network com-
mercial commitments.
Set Sales Record In D. C.
Washington — Record monthly high
of 6,350 receiver sales was set in
the Washington area during October,
the Washington Television Circula-
tion Committee reported Monday,
to bring the city's total to 69,550.
t
8
RADIO DAILY
Wednesday, November 16. 1949
$250 Tax On Stations
Draws Fire Of NAB
(Confirmed from Page 1)
from an Arkansas Supreme Court
decision upholding the city authority
was brushed aside last week by the
Supreme Court, leading to the wide-
spread fear that other cities will
seek to collect revenues from radio
stations and salesmen.
If the rehearing plea is not grant-
ed, NAB has further plans, Petty
said, but they cannot be divulged at
this time. He said that as a lawyer
he felt the Supreme Court would
have impressive new legal authority
to consider in the matter, and that
if the plea gets careful attention the
chance for a reconsideration is good.
NAB's amicus curiae brief, he said,
will be an effort simply to "fortify"
the counsel for the two stations.
In the event reconsideration is de-
nied by the high court, it was be-
lieved here that NAB may anticipate
the launching of another legal battle
by one or more other Little Rock
stations, with NAB participating
more actively in the litigation.
"Everyman's Story" Set
By WNBC For 2nd Year
WNBC, in cooperation with the
Federation of Jewish Philanthropies
of New York, is presenting for the
second consecutive year a documen-
tary drama series, "Everyman's
Story," Tuesdays, 7:30-8 p.m., start-
ed Nov. 15, it has been announced
by Harvey J. Gannon, the station's
program manager.
The series is designed to "deepen
public understanding of modern
health and social service work." It
will focus attention on the needs
and accomplishments of these ser-
vices in the New York area. The
first program, entitled "The Making
of a Surgeon," will describe the
work being done to instruct young
doctors in hospitals and will stress
the importance of public under-
standing and support of these in-
stitutions.
Grigsby Advertising Mgr.
Of Zenith Radio Corp.
(Continued from Page 1)
tising copywriter with a background
of advertising experience secured
from the Scholl Manufacturing
Company, the Fair Store in Chicago,
and Sears Roebuck & Company.
In his new post, Grigsby will have
full charge of the company's na-
tional and co-operative advertising,
and in addition, will continue to be
responsible for sales promotion ac-
tivities.
BROADCASTERS . . .
You can get yourself a top-flight promotion
man with an outstanding record. This man has
been a radio station sales promotion director
for four years, and has had long experience as
a time salesman and in station programming.
Write RADIO DAILY,
Broadway, N. Y. C.
Box No. 286,
1501
COAST-TO-COfiST
WLAW Surgery Epidemic
Lawrence, Mass. — 11 present con-
ditions continue, WLAW may have
to move a large share of its produc-
tion activities to hospitals. No less
than four of the station's .personnel
have been in and out ol hospitals
for surgery. Nona Kirby, Ida Jarvis,
Marion Kloury and John (Freder-
icks are the four victims.
Man With Many Voices
Charleston, S. C— WCSC, in ad-
dition to carrying CBS' man of
many laces, Mr. Chameleon, has
its own man of many voices, Bill
Hedgepeth, announcer. Bill can be
Little Audrey, a child of 5, Mrs.
Bruno, a gruff-voiced woman, Ras-
tus, janitor who drops in during the
show and Uncle Zeb, a typical hoe-
down from Texas with homespun
philosophy.
Contest Winners Announced
Hartford, Conn.— Jack Neusner, a
senior at William Hall High School,
has been declared the winner ol
the "Voice ol Democracy" contest
conducted by the Hartlord Junior
Chamber of Commerce in coopera-
tion with Station WTIC and local
radio distributors. Second place
went to Barbara Brown, and third
place to Thomas Kavanaugh.
1 • I i 1
New Youth Programs
Amsterdam, N. Y. — WCSS has be-
gun a new series of youth programs
entitled "Youth Forum ol the Air."
Produced in cooperation with the
Youth Work Division ol the YMCA,
fhe series will leature round table
discussions of common adolescent
oroblems by the young people of
Amsterdam and vicinity. Air time
is 8:30 to 9:00 p.m. each Thursday.
Schile New Vice-Pres.
Salt Lake City, Utah— Frank C.
Carman, president of the Rocky
Mountain Broadcasting System, an-
nounces the election ol S. John
Schile to the office ol vice-president
in charge ol sales. Schile has served
as sales manager ol KUTA.lor the
oast two years. The Rocky Moun-
tain Broadcasting System will main-
tain its offices in Salt Lake City and
will be represented nationally by
the George P. Hollingbery Com-
oany.
Interested in reaching the
trade in Chicago?
CHICAGO TALENT DIRECTORY
Merchandise Mart
DEIaware 7-6619
Deadline for January, 1950
issue is December 1st.
W/OD Commercial Panel
Miami, Fla. — George Castleman,
vice-president of Bermingham,
Castleman & Pierce, led a general
discussion, last week in the WIOD
studios, of proper handling of com-
mercials, and increasing importance
of localizing national spot commer-
cials for maximum effectiveness.
WIOD staff representing commer-
cial, continuity, announcing and
promotion departments participated.
Wood Appointed New Post
Saginaw, Michigan — Milton L.
Greenebaum, president and general
manager of the Saginaw Broadcast-
ing Company, announced the ap-
pointment of Phillip Wood as his
assistant. Wood was formerly asso-
ciated with WKOW as general man-
ager at Madison.
Hicks Joins WHBF Staff
Rock Island, 111.— Frank S. Hicks,
Jr., has joined the announcing staff
at WHBF. He was lormerly with
KYSM, Mankato, Minn.
KDKA Man Resigns
Pittsburgh, Pa. — Bill Hinds, veter-
an KDKA singer, announcer and
actor, has resigned his staff job at
the Pittsburgh Westinghouse Station
to free lance in radio and television.
Hinds started at KDKA in 1933 as a
page boy and became an announcer
three years later.
NAB To Replace BMB;
New Corporation Set
(Continued from Page 1)
pating as in BMB. The purpose of
this move was not immediately ap-
parent, although it was believed
that it had been discussed with
AAAA and ANA toppers.
The board also voted to extend an
invitation to the FM Association to
join NAB. A single merger was
called for. with no conditions, NAB
spokesmen said last night. It was re-
ported that private conversations
with top FMA officials have indica-
ted the FMA probably will accept
the offer.
Another decision was to rescind
the separation plan for the Broad-
cast Advertising Bureau. The BAB
will be retained as a part of NAB,
supervised by the board, for an in-
definite future period.
Religious Spots Skedded
More than 175 network and re-
gional programs, commercial and
sustaining, will carry announce-
ments this month tied in with the
Advertising Council's "Religion in
American Life" campaign, it was
disclosed Friday. In addition, many
independent stations will air live
and transcribed messages placed
through 3,000 local church groups.
The campaign was launched by
President Truman in a four-network
broadcast Oct. 30.
RADIO EXECUTIVES CLUB
OF NEW YORK
LUNCHEON-MEETING
THURSDAY, NOV. 17
HOTEL ROOSEVELT
AT 12:30 P. M.
SPEAKERS:
Ralph Starr Butler, formerly Vice President
in Charge of Advertising, General Foods
Atherton Hobler, Chairman of the Board,
Benton & Bowles, Inc.
Charles R. Denny, Executive Vice President,
National Broadcasting Company
Admission, $3 for members, non-members, $3.75.
Reservations — Claude Barrere, MU 6-0238.
The National Daily Newspaper of Commercial Radio and Television
VOL. 49. NO. 31
NEW YORK. THURSDAY. NOVEMBER 17. 1949
TEN CENTS
NAB S STRUCTURE IS STRENGTHENED
Radio, Films To Pick
'Freedom' Chairmen
Washington Bureau of RADIO DAILY
Washington — To implement the
joint pledge of opposition to censor-
ship voiced here Tuesday night by
the radio and motion picture indus-
tries, through NAB and MPA, each
group is expected shortly to select
a chairman, these chairmen then to
draw up proposals for joint action.
Eric Johnston, president of the
MPA, declared yesterday that he
was much pleased by Tuesday's joint
meeting of the two industries' lead-
ers. The new liaison organization set
up should "really go somewhere" in
fighting censorship of radio and
films, he said.
Bergen Talks On TV
At Journalism School
Athens, Ga. — The co-axial cable
will not solve all television prob-
lems, Edgar Bergen told radio stu-
dents at the University of Georgia's
Journalism School this week. Ber-
gen said that complete local produc-
tion units will be needed if advertis-
ers are to get full benefit from tele-
vision.
He urged the students to get their
experience wherever they could, but
cautioned them against selling their
(Continued on Page 3)
Pontiac Spot Campaign
Planned For New Line
Pontiac Motors is reported plan-
ning a national spot campaign in
key center cities in connection with
the introduction of their new line of
cars on December 1. Agency for
Pontiac is McManus, John and Ad-
ams, Detroit.
Japanese (Rat) Diet
G. T. Folsler's "World News
Roundup" originates in Tokyo.
Japan, and is heard at 8 a.m.
over the NBC network. Tuesday
morning he failed to come
through at the appointed time
and the web was kept guessing
until yesterday, when a message
from the Nipponese capital told
of rats having chewed up the
cable housing, halting service.
Optimistic Note
Wilton Gunzendorfer. general
manager of KROW, Oakland.
Calif., who is in New York on his
semi-annual visit to agencies and
sponsors, opines that "things are
looking brighter." Gunzendorfer
recalled that last spring a lot
of agencies were crying the b'.ues.
Today the picture is different.
Agency men are interested in
placing national spots in local
ma'kets and the prospects for
the new year are bright, Gunzen-
dorfer said
Competition To Bring
New Spot Campaign
Competition for the coach trade
between airlines and railroads oper-
ating from New York and Chicago,
Cleveland and Detroit, will bring a
campaign of spot business to radio
and TV in these cities, Radio Dailv
learned yesterday. The increased ra-
dio advertising schedules will result
from the eastern railroads putting
into effect a 12.5 per cent increase
of fares granted by the ICC and the
(Continued on Page 3)
"Life WithLuiai" Sold
By CBS To Wm. Wrigley
William Wrigley, Jr., Co., yester-
day announced sponsorship of CBS'
"Life With Luigi" on the full net-
work beginning Tuesday, January
10, 9: 00 to 9: 30 p.m., EST. "Life With
Luigi," a sustaining feature on the
CBS web since September 21, 1948.
stars J. Carroll Naish and is pro-
1 Continued on Page 3 1
Board's Action Retaining BAB Dept.,
Dropping BMB, Bolsters Industry
Organization's Operations
Increased Music Fees
Sought in Canada
Montreal — The Composers, Au-
thors and Publishers Association of
Canada plans to seek an increase in
the royalties now charged for use of
works by Canadian artists.
The Association had its 1950 scale
of charges published in a current is-
sue of the Canada Gazette. The
charges have been approved by the
Copyright Appeal Board — a three-
man body headed by Mr. Justice J.
(Continued on Page 2)
Effectiveness Of Radio
Emphasized By Speaker
The effectiveness of radio tie-ins
in promoting sales of Red Ryder
western boys' apparel and other Red
Ryder merchandise was stressed yes-
terday by John Howell, sales man-
ager of the Stephen Slesinger or-
ganization, speaking before fifty
(Continued on Page 3)
Seruton Plans Expansion
For Lindlahr On ABC
Serutan, Inc., which has been
presenting Victor H. Lindlahr's die-
tetics commentary on 72 ABC sta-
tions four times weekly including
(Continued on Page 3)
TV Time Sales Of $30,000,000
This Year Seen By Elliott
TV network and station time sales
for 1949 will total $30,000,000, trip-
ling the $10,000,000 spent for time by
advertisers last year, RCA Victor
veepee Joseph B. Elliott predicted
this week. Next year, he said, time
sales will again be substantially in-
creased because the audience will be
nearly doubled.
Speaking before the Philadelphia
Chapter of the American Institute of
Banking, Elliott predicted that the in-
dustry would produce 3,100,000 re-
ceivers next year, with retail value
of about $700,000,000. This year's
output will be about 2,300,000.
Growth of the industry to date
and the promise of its orderly ex-
pansion to a national servica makes
it an opportune field for investment
institutions, he said. Comparing the
growth of TV with that of the auto-
motive industry, he pointed out that
(Continued on Page 7)
Action of the NAB Board
retaining Broadcast Advertis-
ing Bureau as a service to
the membership and dropping
sponsorship of Broadcast
Measurement Bureau which
may be perpetuated as a new
corporaton, indicates that the
industry organization seeks
to hold its present member-
(Continued on Page 8)
Food Industry Told
Importance Of AM-TV
"Unless I miss my guess, the food
industry has, in television, one of
the most powerful selling tools ever
developed," researcher Arthur C.
Nielsen told the Grocery Manufac-
turers of America at a meeting in
New York on Tuesday.
However, Nielsen cautioned. "The
food industry could scarcely make as
serious an error, at this time, as to
conclude that radio is washed up
(Continued on Page 8)
Rocky Mountain Council
Marks 10th Anniversary
Denver, Colo. — The Rocky Moun-
tain Radio Council, a non-profit
public service programming organi-
zation with 37 member stations in
Colorado and Wyoming, this week
issued a report summarizing its
(Continued on Page 2)
25th Anniversary
Duluth — -Origination of the Quiz
Kids program from the Duluth
Armory next Sunday and the
personal appearance of Bob
Hope will be the entertainment
highlights of the 25th anniversary
of WEBC. The Quiz Kids broad-
cast will be heard over NBC at
3:30 p.m.. EST. with loe Kelly
in his usual role as master of
ceremonies.
J.
'Television Authority' Voted Into Existence By 4-A f
TURN TO
PAGE 7
1
2
RADIO DAILY
Thursday, November 17, 1949
Vol. 49, No. 31 Thurs., Nov. 17, 1949 10 Cts.
JOHN W. ALICOATE : : Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President; Chester B.
Bahn, Vice-President; Charles A. Alicocjte,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily.
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Ci>b\e address : Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older. Chief 6417 Dahlonega Rd
Phone: Wisconsin 3271
CHICAGO BUREAU
Hil Tate, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5.
1937, at the postoffice at New York, N. Y..
"nder the act of March 3, 1879.
FINANCIAL
(November 16)
NEW YORK STOCK EXCHANGE
ABC
Admiral Corp.
Am. Tel. & Tel.
CBS A
CBS B
Philco
Philco Pfd. .
RCA Common
RCA First Pfd. .
Stewart-Warner
Westinghouse
Westinghouse Pfd.
Zenith Radio ....
NEW YORK
Hazeltine Corp. . .
Nat. Union Radio
OVER
Du Mont Lab. , .
Strombcrg-Carlson
WCAO (Baltimore)
WJR (Detroit)
High
75/g
29
146
24 V4
24
295/8
82l/2
12 V4
733/4
11%
27'/8
100
28
Low Close
71/2 71/2
Net
Chg.
285/
1453/4
237/8
24
293 8
82
12
73
lll/j
263/4
100
273,4
STOCK EXCHANGE
I41/2 Hi/2 141/2
21/2 23/g 21/2
THE COUNTER
Bid
133/4
131/2
17
71/2
29
146
24
24
29i8
82
121/4
73
IH/2
27
100
273/4
+
¥4
+
Vb
%
Va
v»
Asked
143/4
143/4
21
8
Day To Lecture
Harold Day. director of AM and
TV sales development for ABC spot
sales, will address the radio school
<jf Fordham University today on
"Local Selling By Radio and Tele-
vision."
RCA INSTITUTES, INC.
A Service of
Radio Corporation of America
One of the leading and oldest schools
of Radio Technology in America, of-
fers its trained Kadio and Television
technicians to the Broadcasting In-
dustry.
Our graduate* have
1st Clans Telephone License.
Address inquiries to
Placement Director
RCX INSTITUTES. Inc.
350 W. 4th St., New York 14, N. Y
* COmiNG AND GOING a
A. R. HEBENSTREIT, owner and president of
KGGM, Albuquerque, N. M., is in town this
week for conferences at the headquarters of
the Columbia network.
SALLY LOU RUSKA, secretary to the column
editor in the press department of NBC, is in
Chicago this week on business.
RAY VIR DEN, president of Lennen &
Mitchell, Inc., and NICHOLAS KEESELY, vice-
president of the agency in charge of rodio and
television, are in Minneapolis for today's
presentation of the Old Gold Amateur Hour
over ABC from the Municipal Auditorium, all
proceeds, as usual, going to local charities.
BEN LUDY is in town. The general manager
of WIBW, Topeka, Kans., was in conference
Tuesday at the offices of CBS, with which
the station is affiliated.
OR. E. M. HONAN, engineering manager of
Altec Lansing Corporation, has arrived from
the West Coast.
ARTHUR MORTENSEN, merchandising man-
ager of the Columbia Pacific Network, has
left on a 10-day tour of the Northwest, where
he will visit web affiliates.
DOUGLAS MANSHIP, vice-president of
WKBO, Baltimore outlet of NBC, is in New
York for talks with station relations officials
of the web.
JOHN REICH, director of the Television
Workshop, in Pittsburgh this week to direct
Hippolytus at Carnegie Tech.
SIDNEY ASCHER, publicist, off tor Wash-
ington, D. C, to confer with Vincent Gallagher,
owner of the King Cole Room.
BOB EMERY, whose "Small Fry" video show
is featured on the DuMont network, and
LEONARD COPELAN, sales manager of Peter
Puppet Playthings, are back from Chicago,
where Em°rv made a personal appearance
before 15,000 "small Fry" at The Fair, big
Windy Citv deoartment store.
Rocky Mountain Council
Marks 10th Anniversary
(Continued from Page 1)
achievements since its inception in
1939. and detailing its work during
the last two years.
From Aug., 1947, to Aug., 1949, the
Council broadcast over its 37 cooper-
ating stations and 11 other outlets
programs totalling 1,760 hours and
30 minutes. Computed at commercial
station rates, this time was worth
$197,506.69, the Council reported.
The programs ranged in type from
discussions of the United Nations to
lectures on Rocky Mountain Spotted
Fever.
Haiti Honors Olga Druce
Olga Druce, author, producer and
director, whose "House of Mystery"
program is heard each Sunday on
Mutual from 4-4:30 p.m., yesterday
was honored by the Republic of
Haiti at a luncheon in the Hotel New
Yorker. In recognition of her efforts
in bringing to Americans a better
understanding of the island republic
Miss Druce was presented a carved
mahogany bowl.
Boys' Choir On ABC
Stanley Home Products. Inc.. will
sponsor a one-time half-hour broad-
cast of the Boys' Town Choir over
the full ABC network on Dec. 11,
at 5 p.m. Charles W. Hoyt Co., Inc.,
is the agency. The show will origin-
ate at Boys' Town, Nebraska.
JIMMY DURANTE, in New York for a night
club engagement, conferred yesterday at the
press department of NBC.
LEON LEVINE, director of discussion broad-
casts at CBS, has returned from Atlantic City,
where he delivered an address at the New
Jersey Education Conference.
BOB KERNS, managing director of WLOK,
Lima, Ohio, is spending this week in New
York for conferences with station reps and
with Tom Harker, national sales manager of
the Fort Industry Company.
SID DESFORS, head of the photo section
in the press department of NBC, left Sunday
for Europe on a tour of Air Force bases with
the program company of the network's "Grand
Ole Opry" show.
GENE JANUZZI, radio and drama writer for
the Pittsburgh Post-Gazette, is in New York
doing a special story on Mrs. Mildred Fite,
now in town as winner of a KDKA "Cinderella
Week-End."
LEONARD REINSCH, managing director of
Consolidated Radio Stations, has arrived from
Nashville on a short business trip. Visited
Tuesday at NBC.
HAL LE ROY has arrived in New York and
is rehearsing for his video appearance Saturday
on "Cavalcade of Stars."
HARRY COPLAN, producer and emcee of
"Meet the Missus" on the Columbia Pacific
Network, is back in Hollywood following a
week in Las Vegas, Nev.
MARIO BERINI, lyric tenor of the Metro-
politan Opera, also heard widely on the air,
is aboard the Mauretania bound for Europe.
He will do eight BBC broadcasts and has
scheduled a lengthy concert tour.
Increased Music Fees
Sought in Canada
(Continued from Page 1)
T. Thorson. resident of the Exche-
quor Court.
This year, the Association charges
radio stations $272,163. In 1950, it will
seek $292,718. The amount would be
divided equally among private sta-
tions and the CBC.
Broadcast Music, Inc., will seek
$41,155 from private stations. This
year it obtained $38,880. It did not
indicate how much it will seek from
the CBC for the use of works owned
by BMI.
Fees collected by C.A.P.A.C. and
B. M.I, are paid to the authors of the
works used by radio stations, thea-
ters, dance bands and the like.
C. A.P.A.C. reclassified and increased
some tariffs, particularly on dance
band or musical performances in
various places.
Details of the changes will be ex-
plained when the Association ap-
pears before the Copyright Appeal
Board, probably next January.
Stork News
Waterbury, Conn. — Jim Logan, an-
nouncer at WWCO. Waterbury, is
the father of a son born to Mrs.
Logan October 30 at St. Mary's Hos-
pital.
Too
wet
for the
duck
iiiiilHHt
The water in this tank has been treated chemically to make
it "wetter" — more effective in fire-fighting. And the poor duck
finds that it's harder for him to keep afloat in it.
Advertisers are finding it harder to keep afloat these days
in the tough, competitive markets. And in Baltimore they are
turning to W-I-T-H to produce low-cost sales.
You can do so much with so little money on W-I-T-H! It's
the station that's famous for delivering more listeners-per-
dollar than any other station in town. So if you're looking
for a BIG BARGAIN in radio time, call in your Headley-Reed
man and get the full W-I-T-H story.
BALTIMORE, MARYLAND
Tom Tinsley, President • Represented by Headley-Reed
Thursday. November 17, 1949
RADIO DAILY
3
Haverlin Starts Drive
For Radio Pioneers
HAVERLIN
In a move to increase the member-
ship of the Radio Pioneers Club,
Carl Haverlin, president of BMI and
chairman of the club's membership
committee has mailed a letter to
2,000 station managers throughout
the country with an enclosure of the
new Radio Pio-
neers bulletin
edited by M. H.
Shapiro. The let-
ter, reads in part,
as follows:
"As you know,
the Radio Pio-
neers is an orga-
nization founded
by H. V. Kalten-
born in 1942, un-
der the name of
the ''Twenty
Year Club."
Each year the
club elects a new president. This
year, we are fortunate in having in
that office William S. Hedges, vice-
president of NBC. (I don't know
how fortunate Bill is in his choice of
a membership chairman — only time
will tell that.)
High Goal Set
"The membership committee has
set as its goal a membership of every
man and woman who has been con-
nected with radio for twenty consec-
utive years. (Time out of the indus-
try for military service does not
count against the applicant.)
"It's difficult for us to find all po-
tential Pioneer members, for they
are widely dispersed throughout the
country. So that all 20-year people
may know they are cordially invited
to join us, will you be good enough
to circulate this letter and the at-
tached copy of the club's bulletin,
"Radio Pioneer," throughout your
organization, or post both on your
bulletin board?
"Any person who has been con-
nected with radio for twenty con-
secutive years should write to me
(at Broadcast Music, Inc., 580 Fifth
Ave., New York City) or to any
member of the Pioneers membership
committee, requesting an application
blank. The names of those on the
membership committee are set forth
in 'Radio Pioneer' attached.
Initiation Fee Waived
"As a special inducement to mem-
bership this year, we have waived
the $10 initiation fee. The total mem-
bership fee is now only $15, which
pays for a year's dues and the Pio-
neers lapel pin."
-k AGENCY NEWSCAST ~k
ROBERT H. RUSSELL, John
McManemin and Wallace H.
Goldsmith II have joined the staff
of Foote, Cone & Belding Interna-
tional Corporation. They will serve
as field merchandising coordinators
for The Watchmakers of Switzer-
land. Russell, who will be in charge
of western United States activities,
will headquarter in Los Angeles;
Goldsmith, covering the midwest,
will have offices in Chicago; Mc-
Manemin, eastern co-ordinator, will
work from New York City.
WILLIAM ESTY COMPANY,
INC., has named Luther Bridgman
assistant to Stanley Lomas, televi-
sion production chief. Bridgman will
head the film division of the tele-
vision department.
WILLIAM L. NEWTON has joined
Geyer, Newell & Ganger as a group
merchandising executive. He was
formerly engaged in sales, sales pro-
motion and merchandising activities
in the food and liquor fields for
eight years. During the last war he
served as a lieutenant-commander
in the U. S. Navy and saw active
duty in the European Theater of
Operations. Following his war ser-
vice, he served as account executive
with Fuller, and Smith & Ross, and
Badger and Browning.
Effectiveness Of Radio
Emphasized By Speaker
(Continued from Page 1)
representatives of the nineteen li-
censed manufacturers at the Wal-
dorf- Astoria. He said that radio had
played a considerable part in pro-
moting the current western fad with
young American boys.
The Red Ryder program, which
has been sponsored for nine consec-
utive years by the Langendorf Unit-
ed Bakeries over the Don Lee web,
is owned by the Slesinger organiza-
tion, as are the comic strip, comic
magazine, and motion picture rights.
The Lou Cowan organization con-
trols transcription rights.
Howell predicted that his company
and associated manufacturers,
would use radio even more in the
coming year.
Slesinger radio and television
properties include, in addition to
Red Ryder, Zane Grey's "King of
the Royal Mounted," "Ozark Ike,"
and "Winnie-the-Pooh."
Bergen Talks On TV
At Journalism School
(Continued from Page 1)
talents for too little. He also spoke
briefly on ventriloquism and gave a
short comedy skit.
The comedian won the Peabody
Award, administered by the school,
for "outstanding entertainment in
1945."
"Life With Luigi" Sold
By CBS To Wm. Wrigley
(Continued from Page 1)
duced in Hollywood by Cy Howard.
The program is currently heard at
9:30 p.m., on CBS opposite Fibber
McGee and Molly. In the new time
slot "Life With Luigi" will be oppo-
site the Bob Hope show on NBC.
The show will move into the new
time slot Tuesday, Mar. 22.
JULIAN FREIRICH, INC., Long
Island City, packers of smoked
tongues, porkettes, corned beef and
Canadian-style bacon, announce the
appointment of Tracy, Kent & Co.,
Inc., as their advertising agents ef-
fective immediately. Newspapers
and television participations will
be used.
ADLER SHOES FOR MEN, New
York and New Jersey chain, is spon-
soring the College and Professional
Basketball games to be broadcast
over Station WMGM during the
1949-50 season. The Frederick-Clin-
ton Co., Inc., handles the Adler ac-
count.
VETERANS HOSPITAL CAMP
SHOWS, an account of Myron Eich-
ler Associates, has named Eleanor
Glogau to handle its publicity. Miss
Glogau formerly was with MBS pub-
licity.
R. D. WERNER COMPANY, INC.,
New York, manufacturers of alumi-
num mouldings, announces the ap-
pointment of James Thomas Chirurg
Company, Boston and New York, as
its advertising agency. The New
York office of Chirurg will be in
charge of the account.
Competition To Bring
New Spot Campaign
(Continued from Page 1)
desire of airlines to point out that
commercial airline coach travel is
less expensive.
United and American airlines are
reported planning increased radio
advertising and the New York Cen-
tral Railroad has made inquiries on
time availabilities in New York, Chi-
cago and Cleveland. Eastern Air-
lines, not affected by the competitive
situation, has increased its spot
schedules in cities served by their
lines. Spots emphasize service to
Florida resort cities.
Serutan Plans Expansion
For Lindlahr On ABC
(Continued from Page 1)
Sunday, will drop the Sunday quar-
ter-hour on Dec. 25, and on Jan. 3
will add two daily quarter^hours to
its schedule, thus emerging with a
straight Monday - through - Friday
lineup, 10:45-11 a.m.
At present Lindlahr is broadcast-
ing on Monday, Wednesday, Friday
and Sunday, with the Sunday airer
starting at 11 a.m. Roy S. Durstine,
Inc., is the advertising agency for
Serutan.
AMERICANS,
SPEAK UP!
10:45-11:00 P.M.
MONDAY
A series of inspiring, informative
talks by prominent Americans.
These excellent public service pro-
grams are available for sponsor-
ship on WINS. Va riety says :
"Commercial Possibilities Are
Good."
WINS
50KW NEW YORK
CROSIEY BROADCASTING CORPORATION
sun fRRncisco
By NOEL CORBETT
rpHIS is open season for writing
A books about San Francisco. Herb
Caen, the Chronicle's Chronicler,
who has held down several air
spots with his breezy commentary,
has just come out with his "Baghdad
by the Bay." Samuel Dickson,
KNBC writer-producer is the au-
thor of "San Francisco's Kaleido-
scope." His book is based on his air
series, "This Is Your Home." Larry
Blake, whose "Blake's Polka Party"
is a Sunday night KSMO feature,
plans to write a book featuring
jokes he uses between musical num-
bers on his show. He'll call it, "Bad
Gags by the Bay!"
KCBS NOTES. . . . Pede Worth,
formerly an announcer, is now
writer-producer. . . . Jack Clark
now permanent announcer. . . .
Merle Jones, new general manager
of KNX, Los Angeles, in town on a
"get acquainted" trip. With him is
Wayne Steffner, sales manager of
the southland station. . . . Jerry
Seawell has joined script typing
staff.
Ted and Dorothy Friend started
their new KYA program this week.
It is aired from their Vallejo Street
home and is heard at 4: 30 with
guests and strictly on the ad-lib side.
KPIX has several new TV shows
in the bag which they'll start airing
to replace those that will move to
KRON-TV. Four are local produc-
tions.
Keith Kerby, Ltd., creators and
producers of "Celebrity Commer-
cials" for radio and TV have moved
to the Russ Building. Increased
business necessitated larger quar-
ters. Steve C. Crowley has joined
the company as sales rep. He was
formerly with KJBS. New business
for the firm includes "Celebrity
Commercials" plugging Ismak Rugs
on WIP, Philadelphia. These fea-
ture Don Wilson.
They say a cat can look at a king.
And Ruby Hunter's tabby is appar-
ently waiting for just that opportu-
nity. When her television set is on.
the puss justs sits and watches.
Never takes its eyes off the machine.
Eileen Christopherson, songstress
on KNBC's "Boyson Open House"
is the mother of a youngster born
this week. Moppet has been named
Gregory Alan.
John H. Thompson, KNBC's man-
ager of news and public affairs, has
been appointed to the journalism
department faculty of the Univer-
sity of California for the 1950 aca-
demic year. "Radio and news writ-
ing and editing" is the course he will
conduct.
AC - DC Transcription Players
Tape, Wire, Disc Recorders
Sales-Rentals-Service
MILLS RECORDING CO.
161 N. Michigan Ave.
Chicago, III. De 2-4117
Windy City Wordaye. . . .'
• • • The FM Broadcasters oi Chicagoland are planning to hold
their next meeting at FM station WFJL in the Mather Tower next Tuesday.
. . . An eastern group has approached Dr. Lee De Forest with an offer
to use his name and services in manuiacturing a new
ChiCCCQO TV line of sets. They are reputed to have three mil-
lion dollars in back oi them. . . . George Roesler re-
signed some time ago from Hal Tate Radio Productions Recent "Who's
Talking?" sales of the firm include: WWCO. Waterbury, and WJMR.
New Orleans. The firm's "Smiley Burnette" show has been purchased
by WHLF. South Boston, Virginia. . . . WIND's John Carev has sold
the Army-Navy football game to Gillette Razor. Maxon, Inc., is the
agency. The game will be broadcast exclusively in Chicago over WIND.
# # # -fr
• • • WBKB's "Red" Quinlan had quite a scare this week
Thought his youngster, David, had polio. Tests at the Municipal
Contagious Hospital, however, showed young Quinlan had an in-
fected gland. . . . Julian Bentley, WBBM news editor, will tell
high school editors how radio news is gathered and will give
background requirements for budding radio newsmen. Occasion
is the National Scholastic Press Association meeting at the Stevens
Hotel on November 25th. . . . Nikki Kaye writes from San Fran-
cisco that after a two-week auto trip she has arrived at the Golden
Gate. Her departure is Chicago's loss and San Francisco's gain.
She was one of the top TV writers and producers in town.
# # tt ft
• • • "Two Ton" Baker, WGN star and Mercury recording artist,
makes a guest appearance tonight at the Palace Theater. . . . Fred H
Schmutz has left WNMP in Evanston to return to his home in Little Rock,
Arkansas. . . . Chicagoland will soon have a new AM station. It'll be
WWCA in suburban Gary, Indiana. Dee A. Coe is the general manager.
. . . Tom Robb of the A. C. Nielsen Co. tells us the research firm is
now listing sustaining programs as well as sponsored ones. . . . John
Blair, president of the rep firm bearing his name, announces that he
has hired a new salesman in New York. He's William Reed, Jr., formerly
with WCBS, New York, and before that with WINS as salesman for
four years. . . . Rumors that Columbia Transcriptions are closing their
Chicago offices are untrue. They're just moving to new quarters in the
Wrigley Building. Jerry Ellis, manager of the Chicago office, recently
celebrated his 23rd year in radio. He's one of the nicest guys in the
business.
• • • Michigan Boulevard still talking about the merger of
two big local agencies — Mitchell- Faust and Schwimmer & Scott
All except two of the former's accounts have moved to S&S.
Most of the executives of Mitchell & Faust, including Paul Holman
Faust, have moved to Schwimmer & Scott. . . . Lt. Comdr. Walt
Kimmell reports that 26 quarter-hour discs of "The Naval Air
Reserve Show" are now available to stations. Series features
guest stars and Paul Weston's ork, the Starlighters and Tom
Peddy. Stations interested can get the dope from the Public
Information Officer, Naval Air Reserve Command, Naval Air
Station, Glenview, Illinois. ... ASCAP threw a party for the
Associated Tavern Owners of America at the Terrace Casino
Monday night. . . . "Tommy Bartlett's Travelers Notebook" is
the title of the new syndicated column written by the popular
red-headed emcee of "Welcome Travelers."
it H "ft ft
m EKICO
JUANITA GUERRA, head of ad-
vertising department of Produc-
tos Nestle-Mexico, Mexican manu-
facturers of Nescafe, Milo and Nido
powdered milk, was hostess to visi-
tors attending opening of new factory
plant at Lagos de Moreno, State of
Jalisco last week. ... A radio pro-
gram featuring ceremony highlights
and also talent from Mexico City's
XEW was broadcast by this station.
. . . Radio Programas de Mexico
handled transmission in hookup for
some of its affiliates. . . . "La Cadena
Azul" Radio Programas de Mexico's
Blue Network, a daily two-hour
hookup features outstanding radio
attractions originated in XEQ
studios. . . . XEQ radio station, one
of the radio organizations owned by
don Emilio Azcarraga, observed its
eleventh anniversary last October
31st. . . . Directors Enrique Contel,
Emilio Balli and Bernardo Sancris-
tobal, received congratulations from
friends and advertisers and a series
of extraordinary programs went to
the air commemorating the occasion.
. . . In the evening a dinner-dance
was offered at El Patio night-club.
. . . XEDK, Radio Guadalajara, has
a new General Electric one thousand
watt plant. This station is owned by
senor Manuel Lopez Diaz, a Radio
Programas de Mexico affiliate. . . .
Luis Pantoja Parra, manager of
XETK, Mazatlan, a visitor in Mex-
ico City, making arrangements for
installation of a new one-thousand
watt transmitter. . . . Percy Hodgson,
Rotary International President, and
wife, expected in Mexico City Sun-
day night from Chicago. . . . The lo-
cal Rotary Club headed by its presi-
dent, Senor Clemente Serna Mart-
inez, radio executive, will host
visitors. . . . Program in honor of
these prominent Rotarians includes
a visit to President Miguel Aleman
and a formal dinner-dance to be
held at the Mexico City Rotary Club
building.
WEVD
117 119 W 46 SL
HENRY GREENFIELD, Mg. director N.Y.19
SEE PAGES
1203 to 1216
FOR A COMPLETE
LIST
OF
ORMNIZATIONS
GIVING
ADDRESSES
PERSONNEL
&
OTHER
USEFUL
INFORMATION
ONE OF 1001
SUBJECTS COVERED
IN THE
RADIO ANNUAL &
TELEVISION
YEAR BOOK
foi 1949
PLUG TUflES
RADIO DAILY:
Thursday, November 17, 1949
On Records and Transcriptions
TELL ME WHY
RYTVOC, Inc.
1585 Broadway New York 19, N. Y.
"HUSH LITTLE DARLIN'"
Recorded By
Perry Como Eddy Howard
Dick Haymes Curt Massey
Kay Kyser Jerry Falligant
MICHAEL MUSIC CO., Inc.
1619 Broadway Jerry Johnson
New York City Gen. Mgr.
You'll LUV this novelty!
IT MUST BE L U V
MANOR MUSIC COMPANY
1619 Broadway New York City
rr
Nothing Can Stop This!
FOREVER WITH YOU"
by the writer of "My Happiness"
FORSTER MUSIC PUB., INC.
1619 Broadway, New York 19, N. Y.
216 S. Wabash Avenue, Chicago 4, III.
A HIT Is Born!
"BLUE FOR A BOY-
PINK FOR A GIRL"
Vaughn Monroe on RCA-Victor
Al Gallico Music Co. Inc.
501 Madison Ave., New York, N. Y.
Terrific in England!
"IN A SHADY NOOK"
(By A Babbling Brook)
ST AS NY MUSIC CO.
1619 BROADWAY NEW YORK CITY
THAT LUCKY
OLD SUN
recorded and featured by
BOB HOUSTON M-G-M
FRANK I F LAINE Mercury
DEAN MARTIN Capitol
VAUGHN MONROE Victor
FRANK SINATRA Columbia
SARAH VAUGHAN Columbia
WORDS and MUSIC
By PINKY HERMAN
• • • TIN PAN ALLEY OOPS: — With the growth in importance
of the 'disk jockey/ seems to that songwriters overlooked a bet in not
writing a ditty using those two words in a song. . . George Snowhill
and Willard Robison have just placed a song with Shapiro-Bernstein
& Co. entitled, "Mister Disk Jockey" (Play Our Love Song Again). . . .
the ballad can't miss getting lots of deejay attention. ... • When
Paul Taubman's Toptones open their engagement tonight at the Shelton
Corner, radio listeners might recognize the instrumentalists, for the group
includes Joe Biviano on accordion. Tony Colucci on guitar, Paul himself
at the Hammond Organ (doubling on Celeste) and Lois Bannerman on
the harp. . . • Mutual Music has acquired the publication rights to
"Singin' My Way Back Home." which Vaughn Monroe warbles in his
forthcoming Republic flicker, 'Singin' Guns.' . . . ballad was penned
by Wilton Moore and Al Vann. ... • The musical score for the
Warner Bros. Vehicle. "Daughter of Rosie O'Grady." which will be
published by Remick. was written by M. K Jerome and Jack Scholl.
. . . tune you'll be hearing lots is "My Own True Love." ... • Helen
Walpole, scripter of the two NBCommercials. "Stella Dallas" and "Lora
Lawton." is completing her third play. "Cordelia and the Angel." . . .
This young author is easily one of the most prolific writers to come along
in years. . . • Lanny Ross, who opens Monday at the Town
Casino in Buffalo, will air his MBSongfests from there during his stay.
it tc it it
• • • When Alfred McCann started his women's service
program on WGL back in 1925, little did he dream that he was
starting an institution. . . . today, his son is completing his own
19th year as successor to the originator of the WOR series. . . .
program, now co-featuring Mrs. McCann (L>ora), is a terrific
mail puller with last Monday's mail totaling over 6,300 letters.
. . . < NoteWORthy, what? ) . . . . • Former Hit Parader Bill
Harrington, opens a two-week stint at Toronto's swank Club
Norman. . . . he'll be heard via CBC during the engagement.
... • Dennis James is a lad on his toes. ... he interviewed
Congresswoman-elect Edna Kelly of Brooklyn on his "Okay
Mother" program yesterday on WAiBD. . . . • John Lang,
former announcer on the "Great Gildersleeve" series, is in Gotham
with several TV packages. . . . • The Charles Pauls (he's
composer-organist of "Mr. & Mrs. North" CBStanzas) are now
three. . . . her name is Pamela Mia. ... • Eden Ahbez, writer
of "Nature Boy," has placed his latest number, "The Shepherd"
with Campbell Music. . . . firm already has two platters set for
release next week, Herb Jeffries on Columbia and Gracie Fields
on London. ... • Ork Pilot Bill Gale has penned the words
and music of Gala Music's new waltz "Honey" (Why Can't You
Be Sweet To Me?) ... • Bobby Colt, new WINSinger, sounds
a lot like Buddy Clark. ... (is that bad?). ... • Add more
Christmas Carols: "The Christmas Spell," by Jack Palmer and
Willard Robison at Harman Music and "Christmas Valley," by
Andy Razaf and John Finke at Crystalette Music. ... • Sam
Fox has a revival hit in "You're My Thrill," written 17 years
ago by Jay Gorney, whose current musical "Touch and Go" is
the stem's newest click.
• • • ON AND OFF THE RECORD: — Decca comes up with a
winning combination in the Andrews Sisters and Russ Morgan Orches-
tra who turn out a commercial platter of the revived "Charlie My Boy"
flipped with "She Wore A Yellow Ribbon." . . an ace for deejay and
juke box biz. ... • Lisa Kirk's debut on Victor wax via "Charlie
My Boy" flipped with "Shame On You" is a good tee-off for the "Kiss
Me Kate" lark. . . the latter side, a cute novelty, features vocal sup-
port by 3 Beaus and a Peep, one of the finest voice blends around.
... As predicted in this pillar of Oct. 27. Ted Steele's Columbia disk
of "Let's Harmonize" — "I Know I Know I Know" is headed for the
top. . . . currently 9th best seller at the waxe y.
PLUG T U It ES
Wedding Bells Will
Soon Be Ringin'
LAUREL MUSIC CO.
1619 Broadway New York City
SOME DAY
(You'll Want Me To Want You)
DUCHESS MUSIC CORPORATION
Making Our Debut With A Hit!
"A NEW SHADE OF BLUES"
MAYPOLE MUSIC CO.
22 F. 67th St. New York City
Phone: REgent 7-4477
I WISH I KNEW
Should step right out in front —
Just recorded for RCA-VICTOR
by DOLPH HEWITT
ADAMS, VEE & ABBOTT, Inc.
216 S. Wabash Ave. Chicago 4, III.
My Heart Goes With You
by Thomas G. Mcthan
— ♦ ♦ —
JAMES MUSIC, Inc.
1650 Broadway Room 709 N. Y. C.
Brand New Novelty!
"If I Had A
Million Dollars"
(I Would Give It All to You)
TONY PASTOR'S
Sensational COLUMBIA Record
#38577
RYTVOC, Inc.
IS8S Broadway New York 19, N. Y.
Section of RADIO DAILY. Thursday. November 17, 1949 — TELEVISION DAILY is fully protected by register and copyright
4-A'S ORGANIZE TV AUTHORITY
TELE TOPICS
SAFELY ensconced in the NBC time slot
following the top-rated Berle show,
"Fireside Theater" continues to offer film
programs that are so far below quality of
live video that its shadow of mediocrity
is being cast on the entire field of TV
films. Each week two shorts, about 12
minutes each, are aired. With a few ex-
ceptions, these films have been almost
amateurish in script, acting and photog-
raphy. The weakness of the story material
is primarily due, we think, to the dif-
ficulties of developing characters and plot
in such a short time. When occasionally
a good story is used, the adaptation is
so poor that both the production and
acting suffer as a result. (Once the show
attempted to squeeze Cooper's' novel, "The
Spy," into a quarter-hour, less time for
commercials.) And photography, for the
most part has overlooked the rigid re-
quirements of the video system and the
ten-inch screen in both lighting and com-
position. . . . Many of the Hollywood
movie boys have long been touting them-
selves as the salvation of TV program-
ming. Their efforts, as demonstrated thus
far on "Fireside," indicate that they should
acquaint themselves with the fundamentals
of the new medium before trying to
save it.
•
THE king-size legend about the in-
' accessibility and indifference of Greta
Garbo (she has never made a radio ap-
pearance and reportedly ignored a $25,000
offer from "We, The People") has been
cut down a bit by Irving Mansfield, ven-
turesome CBS producer of "This Is Show
Business." About a week ago, Mansfield
wired Garbo an offer to appear on his
show. Although CBS refused to disclose
the price, it is believed to be well into
five figures. The actress answered that
she had seen the show, but wanted to
see it again before making a decision.
After seeing this week's edition, she noti-
fied Mansfield that she did not want to
appear at present, especially since there
was a studio audience. Because of the
nature of her reply, Mansfield has hopes
of signing her for an appearance, and
would eliminate studio attendance should
she consent.
•
A N oft-repeated question heard yester-
** day was: How much did NBC pay
for the rights to the Barkley-Hadley wed-
ding? . . . Ken MacClelland, legit and
movie designer, has been signed as art
director of the Ed Wynn show. . . . Total
of 125 literary critics are participating
in the "Author Meets The Critics" poll
for best fiction and non-fiction works of
the current year. Winners are to be an-
nounced over ABC Dec. 7. . . . Mars, Inc.,
through Grant agency, has signed a
26-week renewal for its portion of "Howdy
Doody" effective Dec. 5.
Sees TV Time Sales
At 30 Million In '49
ELLIOTT
(Continued from Page 1)
it took 12 years before sufficient au-
tomobiles were
produced to
have a whole-
sale value of a
billion dollars.
In contrast, the
cumulative
wholesale value
of sets produced
will exceed a
billion dollars
some time next
year, he added.
There will be
about 95 stations
on the air by the
end of this year,
Elliott said. Average cost of station
equipment and facilities is $400,000.
Citing receiver service as a repre-
sentative tributary business of set
sales, Elliott said, "The estimated
1949 dollar investment in television
servicing and service facilities is
$90,000,000 in installation and service
charges, $22,500,000 in antenna sales,
and $20,750,000 in accessory sales."
Elliott estimated that tele will
eventually hit an annual rate of 5,-
000,000 units, absorbing vast quanti-
ties of raw materials from all parts
of the country and giving employ-
ment to many tens of thousands of
workers engaged in fabricating that
material into component parts and
Joint Unit To Study
TV Effect On Sports
A special study to determine the
effect of TV pickups of sports events
on gate receipts will be undertaken
by RMA and NAB "to get the facts
of the case and to see if some satis-
factory policy can be worked out."
Decision to make the survey, it
was said, was prompted by a ban
on TV instituted this season by sev-
eral colleges and reports that a
wide ban for next season would be
urged at upcoming meetings of the
Big Ten and the Eastern Collegiate
Athletic Conference.
RMA representatives on the new
group are H. L. Hoffman. Hoffman
Radio Corp., Los Angeles; Leonard
F. Cramer, DuMont; A. A. Brandt,
General Electric, and Joseph B.
Elliott, RCA Victor. NAB members
have not yet been named.
The RMA position is that TV
sports pickups hypo receiver sales,
and also spur paid attendance. The
committee, it was said, will attempt
to determine the true facts.
sub-assemblies. The steel going into
TV, he estimated, may reach an an-
nual consumption of 100,000 tons;
copper, 47,500,000 pounds; aluminum.
40,000,000 pounds, glass, 83.000,000
pounds, and wood, 103,000,000 board
feet. Other raw materials going into
video include rubber, plastics, cera-
mics, mica, carbon, nickel, tungsten
and paper.
RMA Asking FCC To Form
Trade-Wide Natl TV Group
The TV committee of the RMA
will present to the FCC a plan for
immediate establishment of an in-
dustry - wide National Television
System Committee composed of top
engineers in the field and charged
with (1) presenting technical data
relative to allocation of UHF fre-
quencies and lifting of the freeze,
and (2) recommending basic stand-
ards for the future development of
color.
"Our action is based on the in-
dustry's experience with a similar
Television System Committee which,
in 1941, drafted and recommended to
the FCC standards for present black
and white television broadcasting,"
R. C. Cosgrove, president of RMA.
said yesterday. "At the request of
the FCC, the industry at that time
formulated standards for a service
which has met with the approval of
the public and which has permitted
steady growth and improvement in
the art of television. We believe a
similar procedure for color televi-
sion, while it is still in the experi-
mental stage, will have equally con-
structive results."
RMA will initiate and finance the
engineering study but engineers
from all branches of the industry
will participate, including non-RMA
companies, broadcasting interests,
and qualified technical organiza-
tions. The FCC will be invited to
send representatives to all commit-
tee sessions and will receive regular
progress reports on the committee's
operations.
Cosgrove pointed out that the as-
sociation recognized the ultimate
need for such a committee in his
testimony before the FCC on Sep-
tember 27
Will Mediate Cases
In Dispute With
Screen Guilds
Television Authority, an over-all
talent union to represent performers
for video, was voted into existence
yesterday by the international board
of Associated Actors and Artistes of
America CAFL).
The new organization was ap-
proved by AFRA, Actors Equity,
AGVA, AGMA and Chorus Equity,
and opposed by the two other 4-A
member unions, Screen Actors
Guild and Screen Extras Guild.
Paul Dullzell, international presi-
den of the 4-A's. said the board
voted to "approve and authorize the
formation of Television Authority
with the express understanding that
Television Authority shall agree to
mediate all matters that may be in
dispute with Screen Actors Guild
and Screen Extras Guild."
The new group has been actively
ooposed by the. film unions, which
charged that it would infringe on
their jurisdiction. This week the
film guilds announced that they
are beginning to organize the TV
film field, in which they demand ex-
clusive representation, but that they
would support the other 4-A mem-
bers in their organization of live
tele.
Following yesterday's board meet-
ing at the Hotel Astor, Dullzell
said: "The 4-A's has now given its
aonroval to the setting ud of Tele-
vision Authority. Its aim is the
nroper organization of television for
+he benefit of all performers and
the public. The offer of mediation
ooints the way to a peaceable and
iust settlement, fulfills the need of
the television performers to organ-
ize and will preserve harmony
among all actors no matter where
they work.
"It is inconceivable that actors
should be involved in any contro-
versy when a way to avoid it could
so easily be accented. It is sincerely
to be hoped that the actors of Amer-
ica will compose their differences
through the peaceable and tradi-
tional procedure of mediation. I
earnestly urge them to do so since
the need for organization is press-
ing and cannot be long delaved."
WLW-T Names Mason
Cincinnati — Lin Mason, manager
of WWSO. Springfield, has been
named program director of WLW-
TV effective Dec. 1. replacing Ruth
Lyons, who has held the post for
the past several months on a tem-
oorary basis. Miss Lyons will devote
her full time to her two AM and TV
programs
RADIO DAILY:
NAB Board Strengthens
Industry Organization
(Continued from Page 1)
ship and will campaign to bring
more broadcasters into the fold.
These conclusions come following
the three-day board session in Wash-
ington which ended yesterday.
The decisions made on the recom-
mendations of the Board's Structure
Committee means that the BAB will
function as a departmental operation
of NAB and that its services will be
available to the membership of the
organization. BAB under the direc-
tion of Maurice Mitchell has been
operating from New York headquar-
ters with most of its activities cen-
tered around sales promotion of ra-
dio.
Action to disband BMB under its
present operational plan was fore-
cast some time ago. The audience
measurement organization which has
functioned under the joint direction
of NAB, the American Association of
Advertising Agencies and the Asso-
ciation of National Advertisers, is
now completing the Second Study
and was in financial difficulty at
the time of the Chicago convention
of NAB last April.
BMB Recommendations Made
In recommending that a new cor-
poration be formed for continuance
of audience measurement service
Clair R. McCollough, general man-
ager of WGAL, Lancaster, Pa., and
chairman of the NAB Structure
Committee, reported to the board.
The recommendations of the Struc-
ture Committee regarding BMB fol-
low:
"That BMB as presently constitu-
ted be terminated.
"That the assets of BMB be ap-
praised.
"That a new corporation be form-
ed to take over the assets under the
following conditions:
"1. That subscribers, to the extent
of their legal rights, be offered stock
in the new corporation or cash for
their pro-rata share of the assets.
"2. That additional stock be offer-
ed to other radio stations and other
interested parties on bases to be de-
termined.
"3. That the board of the new cor-
poration have representation from
advertising agencies, advertisers and
broadcasters, under conditions to be
determined.
"4. That the new cororation pro-
ceed with research studies and other
services, as determined by the board
of the new corporation."
may consider the "matter of termin-
ation" at a later date.
FMA Joining NAB
The NAB board's invitation to the
FM Association to merge with the
industry organization is tantamount
to FMA becoming a part of the NAB
operations. William Ware, president
of FMA, who steadfastly denied that
FMA might merge with NAB some
months ago, is reported ready to
throw in the towel. FMA member-
ship today is less than 100 and the
dues paying revenue has dropped to
the point where it is almost financi-
ally impractical for the association
to continue.
The board took action with refer-
ence to the Association of Women
Broadcasters by voting that the of-
fice of executive director be consoli-
dated with the office of the Associa-
tion president, thereby removing it
from the Public Relations and Pub-
lications Department. The name of
the latter department was changed
to the Public Affairs department.
Renaming Departments
Renaming of the "Video" and
"Audio" divisions of NAB was also
voted. The "Video" department will
be known as "Television" in the
future and "Audio" will be replaced
by "Radio." Directors of these divi-
sions, respectively, are G. Emerson
Markham and Ralph W. Hardy.
The board also approved recom-
mendations that the present televi-
sion dues schedule be continued in
effect ($10.00 per month for stations
affiliated with member audio sta-
tions; $1,500 per year for TV opera-
tions independent of any other kind
of broadcast facility.
The board voted to receive as new
members 32 television stations, 68
AM stations, and 10 FM stations.
Nine firms were voted into associate
membership.
New Associates Voted
The nine new associate members
are Bruce Eels and Associates, Hol-
lywood, Calif, (transcription com-
pany) ; the National Research Bur-
eau, Chicago, 111. (service organiza-
tion) ; and the following consulting
engineers: Adler Engineering Co.,
Rye, N. Y.; Chambers and Garrison,
Washington, Craven, Lohnes and
Culver, Washington; George C.
Davis, Washington; William L. Foss,
Washington; Jansky and Bailey,
Washington; and McNary and Wra-
thall, Washington.
8
BEHMD THE fMHE
AS a result of a Margaret Arlen
CBS interview last week Lisa
Kirk and her songwriter husband,
Robert Wells, have been offered a
Mr. & Missus daily session.
Cathy Mastice starts her own air
show after her appearance in the
Radio City Music Hall Christmas
show.
Mariners Quartet's first Columbia
platter, "Island of Oahu" and "Lep-
rechaun's Lullaby," winning trade
raves.
Phil Hanna returns on the He de
France this week after almost a year
starring in the London company of
"Brigadoon."
Sheriff Bob Dixon, of CBS-TV's
"Chuck Wagon," mulling over a
Paramount offer to star in film ver-
sions of the series.
Radio Row has discovered Bill
Bertolotti's in the Village, at last.
Ivon Newman, WVNJ vice-prexy,
mapping extensive plans for the sta-
tion's first ann'y celebration Dec.
7th.
Caroline Burke, NBC tele produ-
cer, returns this week from Calif,
where she huddled with TV biggies
there.
Food Industry Is Told
Importance Of AM-TV
(Continued from Page 1)
and that appropriations should be
shifted to other media." It should be
borne in mind by potential adver-
tisers, he emphasized, that television
will create "profound changes" in
the character of radio, magazines,
and other media. "The food adver-
tiser who fails to watch these trends,
and act accordingly, is likely to suf-
fer serious losses or miss some im-
portant oportunities for profit,"
Nielsen said.
He continued: "The potential of
television is so great that this medi-
um deserves an immediate or early
spot in your budget — even if it has
to be viewed as a 'capital expendi-
ture.' Those who are the first to ex-
periment will, on the average, be the
first to profit from the opportunities
offered by television.
"As television grows, radio will
become increasingly important as a
means of reaching small-town and
rural markets — which are difficult
and costly to reach by other meth-
ods, but highly important to the food
manufacturer. And these markets —
larger than many advertisers realize
— are seldom given the amount of
promotion they deserve.
"As television grows, there will be
a continual change in the city-size
characteristics of both television and
radio. While it will be possible, at
every stage in this development, to
achieve almost any desired balance
or distribution of advertising effort
by city sizes or markets, only those
advertisers who make a thorough,
f-ontinuous study of the subject can
hope to get maximum sales results
from their advertising dollars."
BAB's Role Defined
In rescinding the action of the
board taken at the Chicago conven-
tion in April which called for the
establishment of BAB and its event-
ual separation from NAB, the board
dissolved the BAB Board Committee
and agreed that the bureau, as other
NAB departments, in the future
should receive policy direction from
the board itself, with a five-man
broadcaster committee advising it.
The action provided that the board
Georgia Broadcasters
Plan January Meeting
Savannah, Ga. — Plans are being
made for the winter meeting of the
Georgia Association of Broadcasters
to be held some time in January,
probably the 24th and 25th, at the
Hotel Dempsey in Macon. Complete
details are forthcoming. There are
forty-two Georgia stations included
in the association's membership.
Thursday. November 17. 1949
COflST-TO- COAST
"Sports Section" Guests
Hollywood, Calif. — Jimmy Phelan,
coach of the Los Angeles Dons foot-
ball team was interviewed by Sid
Ziff last Thursday evening, and on
the following evening Maxie Docu-
sen, famous undefeated lightweight
fighter, was heard discussing the
prize fight game with Ziff. Ziff's pro-
gram "Sports Section" is heard over
KFWB nightly at 7: 30.
Dummy Disc Jockey
San Antonio, Tex. — "JohnnyDugan
Time" a new disc jockey show will
make its bow over WOAI and will
be heard Monday through Friday for
45 minutes. Johnny, star of the show,
is a flip-tongue dummy created by
ventriloquist Bud Vinson. Another
feature of the show will be a daily
weather report by Henry Howell,
WOAI's authority on the weather.
WTTM Election Highlight
Trenton, N. J.— WTTM broadcast-
ed the election returns from 7: 45
p.m. until 7:00 a.m. the next morn-
ing. Highlight of the all-night Wene-
Driscoll ballot roundup was the re-
mark of WTTM's Special Events Di-
rector, Ernie Kovacs, who aired:
"Reports in from 10 of Mercer Coun-
ty's 179 Districts show Wene leading
by 4,500 dollars."
WHCU Contract Extended
Ithaca, N. Y. — It is announced by
the World Broadcasting System,
that Radio Station WHCU has re-
newed and extended their contract
for continued use of World's tran-
scribed library service. Subscribers
to the World service are supplied
with transcriptions by such top art-
ists as David Rose, Helen Forrest,
Russ Morgan, and others of that
calibre.
WCOP Wins ABC Award
Boston, Mass. — For the fourth con-
secutive year, WCOP is a winner of
ABC's award for outstanding audi-
ence promotion on ABC programs,
based on a poll of advertising di-
rectors and advertising agency ac-
count executives.
New Staff Member
Buffalo, N. Y. — Mike Mearian is
the latest addition to the WKBW
disc jockey staff. He came from
WELM, Elmira, with four years ex-
perience in radio. He originally
started at WHAM in Rochester at
the age of 10, using his talent as an
actor. Part of his Army life was
spent in the European theater of op-
erations.
New Studios Operating
Piqua, Ohio — Richard E. Hunt,
president and general manager of
WPTW, announced the opening of
branch studios in Troy, Ohio. The
Troy branch studios, located on the
second floor of the Hotel Lollis, will
be managed by Jim Flinn of the
WPTW commercial department. Six
local programs will originate each
day from the new branch studios.
CROSLEY OFFICIALS GET PROMOTIONS
Five New AM Outlets
OK'd By Commission
Washington Bureau of RADIO DAILY
Washington — The FCC announced
the grant of construction permits
for five new AM stations yesterday,
three to operate with one kilowatt,
daytime only. These will be in Mc-
Alester, Okla., Pasadena, Texas, and
Prineville, Oregon.
Permittee in McAlester is the
Company, which will operate on the
1460 band, with its estimated con-
struction cost $16,050, exclusive of
land and buildings.
In Pasadena the applicant was
(Continued on Page 2)
Pilot Radio To Sponsor
News Program On WOR
Pilot Radio Corporation of Long
Island City will sponsor the 11 p.m.
news over WOR Monday, Wednes-
day, and Friday starting Nov. 21 for
its Anniversary television set. Lyle
Van is the commentator. Pilot spon-
sored the same program ducing 1939
and 1940 when Arthur Hale was on
the mike. In intervening years the
company also supported other pro-
grams over WOR. Alfred Paul Ber-
ger Inc. is the agency.
New Chiquita Campaign
Set On Keystone
The United Fruit Co., has begun
a new transcribed spot campaign
featuring the jingles of "Chiquita
Banana," on member stations of the
Keystone Broadcasting System in
23 states. Eight variations of Chi-
quita's song are being used in a
shifting spot schedule for a 13-week
cycle. BBD&O handles the United
Fruit account. Noel Rhys, eastern
sales manager for Keystone, repre-
sented the network.
Distinction
Dan Seymour, emcee of "We
The People," was named one of
the nation's ten best dressed men
by the Fashion Foundation of
America yesterday following a
poll of the custom ta'lors through-
out the country. Dean Acheson.
Secretary of State; Alf-ed Lunt
and Alfred Gwynne Vanderbilt
were among the other gentlemen
of distinction.
Parting Shot
Washington — The NAB board
wound up its three-day session
yesterday with passage of a
strongly worded resolution call-
ing upon our Government to be
firm in dealing with Cuba in the
present dispute over frequencies,
declaring that our Government
should call upon Cuba to rescind
all grants since March which in
any way violate the standards
of the expired NARBA agreement
and result in the degradation of
the signals of U. S. stations.
Tribute To Radio
Paid By UN Official
Paying tribute to "the outstand-
ing coverage of United Nations dur-
ing the past year by the broadcast-
ers," Benjamin Cohen, assistant
secretary general of United Nations,
announced yesterday that apprecia-
tion scrolls had been mailed to over
1,000 broadcasters throughout the
United States.
First scrolls were represented to
network executives at a luncheon
(Continued on Page 4)
Minimum Time-On-Air
For FM May Be Upped
Washington Bureau of RADIO DAILY
Washington — In a move designed
to test the intentions of FM broad-
casters, the FCC has proposed to
stretch out the minimum operating
hours of FM stations. The proposed
rule is in line with suggestions by
(Continued on Page 3)
AV CO Advances Shouse To Exec, Post
And Dunville Named To Presidency
Of Crosley Broadcasting Corp.
New Audience Survey
System Is Introduced
Five subscribing Washington radio
stations last week began using the
first issue of a new audience survey
produced by the American Research
Bureau. Difference between the
ARB survey and most other audi-
ence surveys now in use is that the
new survey reports listeners in
terms of actual number of persons
listening rather than by percentages.
Further breakdowns show number
(Continued on Page 6)
University Buys DLF
From News Commentator
DeLand, Fla. — WDLF, 250-watt
radio station in DeLand, has been
purchased, subject to the approval
of the FCC, by John B. Stetson
University of DeLand, WDLF was
owned by Lyle Van, news commen-
tator, who built it about two years
(Continued on Page 2)
WHHT Leaving Air; Will
Consolidate With WSSB
Durham, N. C— Effective at mid-
night Saturday.' Station WHHT, Mu-
tual outlet in Durham, 1ST. C, will
sign off for the last time as a result
of the consolidation arrangement
(Continued on Page 2)
WNEW Sold For $2,000,000;
Operations Stay Unchanged
Sale of WNEW, 10,000-watt New
York indie, by the Greater New
York Broadcasting Corp., headed
by Arde Bulova and Milton Biow
as major stockholders, to a new
corporation, WNEW, Inc., headed
by Bernice Judis, vice-president
and general manager and Ira Her-
bert, vice-president in charge of
sales, was announced last night. The
reported price was over $2,000,000.
Associated with Miss Judis and
Mr. Herbert in the acquisition of
WNEW are a group of Providence,
R. I., business men. They are Wil-
liam S. Cherry, Jr., Charles F.
Knowles, George Meehan, Frank F.
Crook, Godfrey B. Simonds and
Harold B. Tanner.
In confirming the deal, Miss Judis
stated that no change in personnel,
policy or programming is planned
by the new owners. WNEW, re-
( Continued on Page 4)
The election of James D. Shouse
as a member of the executive com-
mittee of Avco Manufacturing Cor-
poration, top policy unit of the con-
cern, was announced in New York
yesterday by Victor
g Emanual, President.
Simultaneously, the
election of Robert
E. Dunville to suc-
ceed Shouse as
president of Cros-
1 e y Broadcasting
Corporation, whol-
ly - owned subsidi-
ary of Avco, was
announced.
, Shouse will re-
main as chairman of the board and
chief executive officer of Crosley
Broadcasting. Already a vice-presi-
dent and member of the board of di-
rectors of Avco, Shouse in his new
capacity will be one of three man-
agement members of a committee
charged with corporate supervision
(Continued on Page 6)
SHOUSE
REC Speaker Urges
Belter Programming
Decrying the trend of giveaway
programs on radio and admonishing
television broadcasters not to fall
into the same "follow the leader"
pattern, Ralph Starr Butler, former
vice-president in charge of adver-
tising, General Foods, addressed the
Radio Executives Club of New York
at the Hotel Roosevelt yesterday.
Butler, who reminisced about the
(Continued on Page 3)
Power Of Radio
Windsor, Ont. — A fifteen-sec-
ond emergency announcement,
inserted in a regular broadcast
of the Toronto Symphony over
Station CKLW. brought out fifty
off-duty firemen to fight a three-
alarm blaze within a matter of
minutes. The announcement, re-
quested by the Windsor Fire
Department, also drew 240 calls
from listeners in 20 minutes.
RADIO DAILY=
Friday, November 18, 1949
Vol. 49, No. 32 Friday, Nov. 18, 1949 10 Cts.
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President; Chester B.
Bahn, Vice-President; Charles A. Alicojjte,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily.
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Cable address: Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older, Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tata, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Glrard, Manager
Tower Petroleum Bldg .
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
•tnder the act of March 3, 1879.
FINANCIAL
_ (November 17)
NEW YORK STOCK EXCHANGE
ABC
Admiral Corp.
Am. Tel. & Tel.. .
CBS A
CBS B
Philco
RCA Common
RCA First Pfd.
Stewart-Warner
Westinghouse
Westinghouse Pfd
Zenith Radio
High
7i/2
293/4
146'/4
245/s
241/4
295/8
123/8
733/4
11%
273/4
101%
28
Low
73/8
291/4
1461/s
241/8
241/4
29i/2
12 V,
73%
lH/2
27%
101%
28
Close
71/2
293/g
1461/4
245/s
24l/4
295/8
123/s
73%
113/4
273/4
101%
28
Net
Chg.
+ "%'
+ %
+ %
+ %
+ Va
+ %
+ %
+ %
NEW YORK CURB EXCHANGE
Hazeltine Coro. 14% 14% 14% + 3/8
Nat. Union Radio 25/8 2l/2 25/8 + %
OVER THE COUNTER
Bid Asked
Du Mont Lab 13% 14%
Stromberg-Carlson 131/2 14%
WCAO (Baltimore) 17 21
WJR (Detroit) 7i/2 8
University Buys WDLF
From News Commentator
(Continued from Page 1)
ago with an idea of moving to
Florida. His plans were changed so
he put the station on the market.
No change in personnel is antici-
pated.
Application has been made to
change the name to WJBS for iden-
tification with the university.
Freeman Jesse Young
Freeman Jes.se Young, account
executive of Kenyon Eckhardt,
Inc., died Tuesday evening Novem-
ber 8, at the age of 43. Surviving
are his widow. Margaret, and three
children.
* COIDING AND GOING *
DOUGLAS L. MANSHIP, vice-president of
WJBO, Baton Rouge affiliate of NBC and
the Louisiana Network, is in New York this
week for talks with officers of the web.
GORDON GRAY, vice-president of WIP,
Philadelphia, is expected in town today for
confabs with his national reps.
LUCILLE SHEARWOOD, director of food
service for the Federal Advertising Agency,
is in Austin, Tex., where tomorrow and Sunday
she will be guest speaker at the celebrotion
marking the 10th anniversary of Texas Uni-
versity's "Radio House," directed by Thomas
D. Rishworth. She'll also attend the annual
conference of District 13, AWB.
JOHN J. ANTHONY, human-relations coun-
sellor featured on radio and television, is
expected back tomorrow from Hollywood,
where he auditioned a new network radio
show to originate on the West Coast.
JAMES STREET, premium buyer for McCann-
Erickson, Inc., is back from Syracuse, where
he addressed the Advertising Club of that
city on the subject, "The Dollars and Sense
of Premiums."
LESLIE F. BIEBL, program and promotion
manager for Associated Program Service, left
this week to spend the remainder of his
vacation.
ROBERTA QUINLAN, singing television star,
today will leave by plane for Amsterdam,
N. Y., to sing at the convention of the
Mohawk Carpet Co. She is heard Tuesday and
Thursdays via NBC.
WHHT Leaving Air; Will
Consolidate With WSSB
(Continued from Page 1)
concluded last week between Harold
H. Thorns, sole owner of WHHT
and the Public Information Corpor-
ation, licensee and operator of
WSSB <250w-1490kc) also in Dur-
ham. The principal stockholders of
the corporation are Tom Sawyer,
P. M. Sawyer and Mrs. Roma Cheek.
Harold Thorns will become chair-
man of the board of Public Infor-
mation Corporation and will have
a substantial and active interest in
its operation. All the physical fa-
cilities of WHHT, its feature pro-
grams such as "Country Boy" and
99 per cent of its current accounts
will be transferred to WSSB. MBS
has negotiated an affiliation con-
tract with WSSB for full MBS serv-
ice, previously carried by WHHT.
Mirkel Directing Consolidation
Bill Mickel, present manager of
WHHT, is directing the -work of
combining the best programming
features of both stations and Tom
McCaffrey, recently appointed man-
ager of WSSB will continue in that
capacity.
WW] Stations Appoint
Walbridge Asst. Mgr.
Detroit— Willard E. Walbridge has
been appointed assistant manager
of WWJ, WWJ-TV, in addition to
his duties as general sales manager
of the stations.
In other staff changes, Mabel
Munroe, formerly assistant sales
manager of WWJ, has been named
office manager of WWJ, WWJ-FM,
and WWJ - TV. She has been re-
placed as assistant sales manager of
WWJ by Norman Hawkins, formerly
BOB CANAVAN, publicity director and
farm editor at KROD, El Paso, Tex., is in
town for conferences with the national repre-
sentatives of the station.
JESSE BIRNBAUM, press deportment luminary
at NBC, is in St. Louis covering the web's
telecast of the wedding of Vice-presidenl
Barkley and Mrs. Carleton Hadley.
PETER DONALD, comic, tias returned from
Pittsburgh.
HERB SHELDON, daytime comedy star on
ABC, has returned from Philadelphia, where
he appeared in connection with his new
film featurette, "You Don't Say," soon to
open at New York's Criterion Theater.
TOMMY TRINDER, English song-and-dance
man well known to Albion audiences, has left
for Britain following two weeks in the U.S.
TONY MARTIN and the members of his
band will arrive today from the West Coast.
They have been engaged for three weeks ot
New York's Roxy Theater.
BUDDY BASCH has returned from Bridgeport,
Conn., where he completed details for this
Sunday's appearance of Johnny Long and his
band at the Ritz Ballroom.
KARL KNIPE, vice-president of Anderson,
Davis & Platte, Inc., and VICTOR SEYDEL,
radio and television director of the agency,
spent Wednesday in Carlisle, Pa., arranging
details for the renewal of the CBS-TV
"Masland at Home Show" for C. H. Masland
& Sons Rug Co.
Five New AM Outlets
OK'd By Commission
(Continued from Page 1)
Pittsburgh County Broadcasting
Felix H. Morales, with operation on
the 1480 band, with his estimated
construction cost $32,850.
In iPrineville, Radio Central Ore-
gon, Inc., will operate on the 690
band with an estimated construc-
tion cost of $28,764.
Okayed to operate with 250 watts
unlimited on the 1450 band was the
Bessemer Broadcasting Co., Bes-
semer., Ala., while the Diamond
H. Ranch Broadcasters were granted
a permit to operate on the 1490
band at Auburn, Calif., with 250
watts unlimited.
KAGH Sale Approved
The Commission also okayed the
conditional sale of KAGH and
KARS (its FM affiliate) in Pasa-
dena, Calif., from Andrew G. Haley,
lawyer to Marshall S. Neal, Paul
Buhlig, E. T. Foley and Edwin Earl
for $55,000.
(Price tag on WKSR, Pulaski,
Tenn., was $30,000, with the station
passing from Robert W. Rounsaville
and George M. Clark to John R.
Crowder, James P. Clark and W. E.
Williams.
The same price was paid by the
Shore Broadcasting Co., to James
H. and Thomas P. Littlepage, Jr.,
for WCMD, Cambridge, Md., while
the price for WIHL, Hammond, La.,
sold by Joseph A. Sims to Sidney
S. Rosenblum and Forrest E. Cur-
nutt was only $19,000.
of WWJ-TV sales. Robert Schlin-
kirt, also of WWJ-TV sales, has
been named assistant sales manager
of WWJ-TV. Clarence E. Day, Jr.,
formerly with Brooke, Smith,
French & Dorrance, has joined WWJ
as an associate producer.
Shut your
mouth, Nellie!
When Nellie the hippo yawns,
it's really a major production.
She's got the biggest mouth in
the whole zoo.
There's something BIG in the
Baltimore radio market, too. Ifs
W-I-T-H, the station that gives
advertisers a big plus audience.
You know W-I-T-H delivers
more home listeners than any
other station in town. And now
a survey supervised by the Johns
Hopkins University proves that
of all radios playing in grocery
stores 42.3% were tuned to
W-I-T-H.
That's a real plus for you! It
means that a small appropriation
on W-I-T-H will produce big
results. Get the whole W-I-T-H
story today from your Headley-
Reed man.
Baltimore 3, Maryland
TOM TINSLEY, President
Repreiented by Hea<H«y-R««d
Friday, November 18, 1949
RADIO
DAILY
3
Criticizes Giveaway Trend
In Network Programming
(Continued
early days of commercial network
programming, called them "the days
of 40 ratings" and compared them
with present day commercial radio.
He told of the first network variety
program, "Maxwell House Show-
boat" in 1932 which held first place
in polls for several years and "really
sold coffee."
"Today the first concern of a buy-
er of radio time is to get an audi-
ence rating show, Butler said. This
has resulted in the 'follow the leader'
era of programming. Someone came
up with a giveaway program. Then
38 others followed him in sheep-like
fashion.
"Thank goodness the era of give-
away programs seems to be on the
decline," he continued. "They are
loosing their hold on the listening
public."
Butler urged that something new
be developed in the way of com-
mercial network programming, un-
less new entertainment ideas are
forthcoming there will be declining
results in proportion to the costs,
he added.
Urging television broadcasters not
to adopt the "follow the leader"
pattern of radio program, Butler
said that the potentialities of pro-
gramming and sales in the new
sight and sound medium are un-
limited.
Tells of Early Programs
Earlier in his talk, Butler told
some interesting stories of the first
programs of commercial network
radio. He recalled the success of the
Maxwell House Showboat and said
until this musical-variety program
was launched in 1932 the pattern
for commercial shows on radio were
orchestra and singers, Butler also
recalled that General Foods gam-
from Page 1)
bled $500,000 in a shortwave radio
tieup with the Antartic trip of Ad-
miral Richard E. Byrd in the fall
of 1933 and the gamble not only
paid off but increased the sales of
Grapenuts 44 per cent over a 15
months period.
The pre-war Kate Smith program
was also referred to as an example
of good commercial programming.
He recalled that guest artists ap-
peared on this program and it was
here that the present day Aldrich
Family got its start. He also paid
tribute to Miss Smith for having
made "God Bless America" a sec-
ond national anthem and challenged
present day radio programs bo pro-
duce a song which would have such
family appeal.
Charles E. Denny, executive vice-
president of NBC, in behalf of the
Junior Achievement Award, pre-
sented a scroll to William Lindsey,
16-year-old Peoria, 111., high school
boy for the teen age program, pro-
duced on WEEK in Peoria.
Guests on the dais of the REC
luncheon included: Atherton W.
Hobler, chairman of board of Benton
& Bowles; Charles G. Mortimer, vice-
pres. of General Foods; Louis Brock-
way, executive vice-pres. of Young
& Rubicam; Fred Mueller, general
manager of station WEEK, Peoria;
and, Howard Chapin, advertising di-
rector of General Foods.
Out-of-town guests introduced by
President Karol during the luncheon
were: Charles Hobrook, WMOU,
Berlin, N. H.; George Podeyn,
WHJB, Greensburg, Pa.; John Haas,
KARK, Little Rock; Al Bengtson,
WINR, Binghamton; Harold Walker,
WDIA, Memphis; Robert Kerns,
WLOK, Lima, Ohio; and, Quincy
Brackett, WSPR, Springfield, Mass.
Minimum Time-On-Air
For FM May Be Upped
(Continued from Page 1)
the FM Association some months
ago, calling for a doubling of the
minimum hours of operation by the
end of the third year for unaffiliated
stations. Those stations running in
conjunction with AM stations would
be required to operate at least as
many hours daily as their AM coun-
terparts.
The Commission has not set hear-
ing on these rules, but has called for
comments by December 18. Presum-
ably a hearing will be called if it
seems merited by the response.
The proposed new rule would af-
fect all stations at once in that it
would extend the minimum hours to
Sundays as well as the other days
of the week. This would mean thate
six-day operation would be out.
In addition, it is proposed that
during the first year of operation the
minimum schedule include six hours,
with at least three hours in the day-
time and three between six in the
evening and midnight. During the
Leavitt To Head Sports,
Special Events At WDSU
New Orleans— Mahlon (Mel) Lea-
vitt, former sportscaster for Mutual,
has been appointed sports and spe-
cial events director of the WDSU
Broadcasting Services, it was an-
nounced by Robert D. Swezey, gen-
eral manager.
Leavitt is already handling most
of WDSU's radio and video sports-
casts, including pro boxing and
wrestling, and will broadcast collegi-
ate basketball during the coming
season. Before joining WDSU he
wrote and announced on Mutual.
Bill Murrell Hospitalized
Orlando, Fla.— Bill Murrell, pro-
motion manager of WORZ, affiliate
of NBC in this city, is being treated
at the local hospital for a strep
throat.
second year the total hours would
go to eight, again evenly divided,
and during the third year the day-
time hours would be extended to a
minimum of eight.
AL RICKEY
CONDUCTOR-COMPOSER
MANHATTAN MERRY
GO-ROUND
HAMMERSTEIN
MUSIC HALL
WALTZ TIME
MR. KEEN— 7th YEAR
ALSO MUSICAL
DIRECTOR FOR
MAYFAIR RECORDS
RADIO DAILY:
Friday, November 18, 1949
Tribute To Radio
Paid By UN Official
(Continued from Page 1)
held Wednesday in the Rainbow
room of the RCA building. At the
luncheon Cohen said:
"We are indeed indebted to Amer-
ican broadcasters for their remark-
able response to the need for better
understanding of the fifty - nine
United Nations' efforts to build a
lasting peace. They have demon-
strated what a medium can do to
enlighten the public through fre-
quent news releases and feature
programming. Through this public
service alone they have evidenced
their dedication to the public in-
terest, convenience and necessity."
The text of the scroll presented
to the broadcasters certifies that
they are members of the United Na-
tions Network for Peace "and
thereby lend effective and distin-
guished aid in the broadcasting of
programs dedicated to better under-
standing among the peoples of the
world and in the cause of lasting
peace."
Skippy Opening Set
"Skippy Hollywood Theater" bows
over CBS on Dec. 1 from Hollywood.
Program was formerly heard over
NBC. Les Mitchel is producer, direc-
tor and host. Marjorie Reynolds will
be starred in opening airer.
Hollywood's New
COUNTRY CLUB
HOTEL
•The Country Club Hotel occu-
pies a magnificent location in
the heart of the exclusive Wil-
shire residential district . . . ad-
jacent to Wilshire Country
Club and overlooking the ex-
panse of its gorgeous fairways
and greens.
• Rates From $6.00 up. Sin-
gle Kitchenette Apart-
ments Available by Week
or Month.
COUNTRY CLUB
HOTEL
445 North Rossmore Avenue (Vine St.)
Hollywood 4, Calif.
Telephone: Hollywood 9-2701
Matt lf>» iff Manhattan. . .
• • • WHAT'S DOIN': Dinah Shore's booking into the Wedgwood
Room Ian. 12th will be her first nitery chore since '42. . . . Many TV
manufacturers switching from newspapers to radio to plug set sales.
. . . Everybody, but everybody, happy over Hal Davis' well-deserved
promotion (as veepee) with Kenyon & Eckhardl. Hal's one of the best-
liked guys in the biz. . . . Bobby Colt, the latest entrant in the crooners'
sweepstakes, makes his film debut next month in "Catskill Honeymoon."
. . . Roger Kay readying a teeveo series for Paul Lukas tagged "The
Cheater," a suspense-packed series based on true tales of the famed
Adventurers' Club. . . . TV offers pouring in on June Gardner since
her debut at the Radio City Music Hall, where she still is, by the way.
it it it it
• • • Where will the future Milton Berles come from?
How can young comics get a chance to rise and shine on TV?
All this and more will be answered by Bob Bright who is readying
a vehicle for young comics and comedy writers called "School for
Comics," which WOR-TV is auditioning late this month. If you
have some 'apt' pupils, contact Bob at 509 Fifth Ave.
it it it it
• • • Talk of the trade right now is the solid click scored by
Jane Pickens in the musical version of the "Little Foxes" — "Regina."
lane has been around for some years now but this is the first time she
was ever taken seriously in anything resembling a dramatic role. She
was regarded as just another radio singer until the critics bombarded
her with lavish adjectives after seeing her portray the imperious and
tigerish "Regina" at the 46th St. Theater. We haven't caught the show
yet but we did see lane do excerpts of her role in Sunday's "On B'way"
telecast so we'd like to add our feeble voice to the critics' cheers.
Plus a doff of the old lid to the guy who turned the trick for her — her
current manager, Moe Gale.
it it it it
• • • JUST THINKING OUT LOUD: Whodunits aren't
noted for realism in their dialogue — but the worst offender in
this dep't is Dick Powell's "Richard Diamond" series. The writing
is just too, too precious. . . . Sidney Walton packs plenty of dyna-
mite in either tonsil via his WOR and Mutual commentaries. . . .
Suggested scoop for "Bride & Groom": Book veepee Barkley and
Mrs. Hadley. . . . Wish somebody would tell us what prompts a
male singer to pick on a number like "I'm Just Wild About
Harry," How silly can they get warbling about how they're missin'
Harry's kissin.'
it it it it
• • • TELLING ON TELEVISION (or views on video): Benny
Fields revealed potentialities as a television host in his own right on
the Berle stanza last week. Berle, incidentally, will need more material
than Notre Dame to sustain the week-to-week perfection of his pre-
summer shows. It's amazing how this super-performer carries on as
ably as he does week in and week out . . . Atrocious cutting and
excessive intermissions for commercials continue to plague fi!ms used
on CBS-TV. A two-hour film, doctored to an hour, emerges as a spas-
modic, almost incoherent outline on television. . . . How about calling
those clever "Tide" and B. V. D. video spots — Sellevision. ... Ed Wynn
reminiscing with Victor Moore the other week about their early days in
the biz brought lumps to the throats of most of us. ... If for nothing
else. Admiral Radio rates a low, sweeping bow for eliminating the
middle commercial on their "Lights Out" series, thus keeping the mood
intact. That's the way to win friends and influence customers.
it it it it
Judis-Herbert Group
Purchases WNEW
(Continued from Page 1)
ported to have grossed over $3,000,-
000 last year and had the distinction
of winning several awards for pub-
lic service programming.
Under the new ownership, WNEW
Inc., the officers will be William S.
Cherry, Jr., president; Miss Judis,
executive vice-president and gen-
eral manager; Ira Herbert, vice-
president and sales manager; Ted
Cott, vice-president in charge of
programs; Harold B. Tanner, secre-
tary and Charles F. Knowles, trea-
sure- .
WNEW went on the air in Febru-
ary, 1934, as a result of the consol-
idation of a group of small New
Jersey radio stations. Miss Judis
was general manager from the start
and Herbert became sales man-
ager in 1944. The station pioneered
in block booking, popularized disc
jockey programming and is regard-
ed as a most successful operation
in the radio trade.
Miss Craig Plans Trip
ABC's Nancy Craig, women's
service commentator, will leave
New York on Sunday with 23 other
women reporters and photographers
on a 12-day visit to Iceland, Sweden,
Norway, Denmark, and Finland.
The group will cover the "woman's
angle" in Scandinavian life as guests
of those countries. Miss .Craig will
record interviews while abroad for
broadcast on her ABC program,
Monday-Friday at 1:15 p.m., during
her absence.
Send i3i r tlid ay
Cj ?ra e t inaA ^Jo
November 18
Pat Alan Bobby Jarvis
Don Quinn Sharon Grainger
Sam Kaufman Johnny Mercer
November L9
Charme Allen Tommy Dorsey
Bob Harris Natalie Feldman
November 20
Fran Allison Walter Biddick
Judy Canova Frank Thomas
Art James
November 21
Joe Du Mond Edward K. Oats
Ted Straeter
November 22
Frank Graham Mildred Hallmark
Hoagy Carmichael Dick Pack
Arthur Miller Glen Litten
Howard A. Petrie
November 23
Mary Milford
November 24
Harris Barris Ei'een Barton
Guy Bonham Don McLaughlin
Joan Brooks Edward J. Wallis
Art Fulton Irene Wicker
Lois Zarley
hat other ^y^hristmas present
can you name that...
. . you wouldn't want to exchange
AND.
. . never wears out
. . is so quick and easy to buy
. . pleases everyone on your list
. . gives itself all over again
(with interest) ten years later?
. . . comes in so handy on rainy days
. . . keeps increasing in value
avings irftonds
Automatic Saving is Sure Saving
THIS SPACE CONTRIBUTED BY RADIO DAILY
RADIO DAILY:
Friday. November 18, 1949
Crosley Executives
Given Promotions
DUNVILLE
(Continued from Page 1)
of the firm's operating divisions and
subsidiaries. These, in addition to
Crosley Broadcasting, include Cros-
ley, New Idea, American Central,
Nashville and
Lycoming-Spen-
cer divisions:
the Crosley dis-
tributing corpor-
ation and the
Carrollton Fur-
niture Manufac-
turing Company,
A. C. F - Brill
Motors and the
New York Ship-
building Corpor-
ation.
A s president
of Crosley
Broadcasting Corporation, Dunville
will have administrative responsi-
bility for WLW, 50,000-watt Cincin-
nati clear channel station; three tele-
vision outlets, WLW-T, Cincinnati;
WLW-D, Dayton and WLW-C, Col-
umbus, as well as FM outlets in the
same cities; and shortwave stations
which Crosley Broadcasting oper-
ates for the U. S. State Department
ut Mason and Bethany, Ohio.
Native Of Kentucky
Shouse, 46-year-old native of Cyn-
thiana, Kentucky, completed his 20th
anniversary in the broadcasting field
this year. In 1929, he joined CBS as
its first Chicago sales representative.
Five years later he joined the Stack-
Goble advertising Agency, resigning
after a brief period to return as man-
ager of KMOX, Columbia-owned
station in St. Louis. Since joining
the Crosley organization as vice-
president in charge of broadcasting
in 1937, Shouse has led WLW to a
large number of national awards in
programming, promotion and other
fields. In 1946 he was named presi-
dent of Crosley broadcasting and
last year was elected board chair-
man.
Started At KMOX
Dunville, 42, is a native of St.
Louis. After a period in the automo-
tive business, he joined the sales de-
partment of station KMOX, and
shortly thereafter became assistant
general manager. It was at KMOX
that Dunville and Shouse began an
association in broadcasting which
has continued for nearly two de-
cades. In 1937, Dunville joined the
executive staff at WLW as assistant
to Shouse, thereafter holding succes-
sive posts as general manager of
WSAI, then owned by the Crosley
interests; general sales manager of
WLW and WSAI, and starting in
1944, as vice-president and general
manager of Crosley Broadcasting
Corporation. For the past two years
he has actively supervised the devel-
opment of the three television sta-
tions now operated by the firm. To-
gether with Shouse he was respon-
sible for the establishment of a mer-
chandising and promotional program
unique in the broadcasting field.
NETWORK SONG FAVORITES
The top 30 songs of the week (more in case of ties), based
on the copyrighted Audience Coverage Index Survey of
Popular Music Broadcast over Radio Networks. Published
by the Office of Research, Inc., Dr. John Peatman, Director.
Survey Week of November 4-10, 1949
TITLE PUBLISHER
A Dreamer's Holiday Shapiro-Bernstein
A Thousand Violins Paramount
Ain't She Sweet Advanced
Charlie My Boy Bourne
Dear Hearts And Gentle People E. H. Morris
Don't Cry Joe Harms
Georgia On My Mind Peer
Hop Scotch Polka Cromwell
Huckle Buck United
I Can Dream Can't I Chappell
I Never See Maggie Alone Bourne
Jealous Hear! Acuff & Rose
Just For Fun Paramount
Last Mile Home Leeds
Let's Harmonize Santly-Joy
Let's Take An Old Fashioned Walk Berlin
Maybe It's Because Bregman-Vocco-Conn
Meadows Of Heaven Laurel
Mule Train Walt Disney
Now That I Need You. (Where Are You) Famous
River Seine Remick
Room Full Of Roses Hill & Range
She Wore A Yellow Ribbon Regent
Slipping Around Peer
Some Enchanted Evening Chappell
Someday You'll Want Me To Want You Duchess
That Lucky Old Sun Robbins
Toot Toot Tootsie Goodbye Feist
You Told A Lie Bourne
Younger Than Springtime Chappell
You're Breaking My Heart Mellin
Second Group
TITLE PUBLISHER
Eye Bye Baby J. J. Robbins
Crocodile Tears Johnstone-Montei
Dime A Dozen E. H. Morris
Festival Of Roses Witmark
Fiddle Dee Dee Harms
Hush Little Darlin' Michael
I Never Heard You Say Kramer- Whitney
I Only Have Eyes For You Remick
In Santiago By The Sea Life Music
It's A Wonderful Life Lombardo
I've Got A Lovely Bunch Of Cocoanuts Cornel!
Make Believe (You Are Glad When You're Sorry). . .Bregman-Vocco-Conn
My Street Campbell
Oh You Beautiful Doll Remick
Over The Hillside Dryer
Rudolph The Red-Nosed Reindeer St. Nicholas
Souvenir Beacon
Sweetest Words I Know Life Music
There's Yes Yes In Your Eyes Witmark
Through A Long And Sleepless Night Miller
Wishing Star Broadcast Music
Copyright, 1949, by Office of Research, Inc.
New Audience Survey
System Is Introduced
(Continued from Page 1)
of men, women and children in audi-
ence as well as racial stock of people
and also supplies simplified audience
flow data.
Measure Inside And Outside
The new survey, according to
ARB, attempts to simplify radio
audience information for subscribers
and to provide complete measure-
ment both inside and outside the
home.
The Washington sample consists of
1,000 persons chosen by the prob-
ability method so that each person
has a chance to be selected. ARB in-
terviewers place diaries with per-
sons selected and selectees carry it
with them at all times recording
programs heard during the week.
Diaries are returned to ARB and re-
sults are projected on the theory
that the sample persons are repre-
sentative. AM, FM, and TV shows
are covered.
Breakdown Given
The October survey shows average
daily totals among 1,400,000 persons
in greater Washington of 3,001,386
person hours of AM-FM listening;
801,360 person hours of TV listening;
and 189,980 person hours of auto ra-
dio listening with the later catagory
included in the AM-FM totals.
The ten top ranking programs in
the Washington area for the period
October 15-31 were found to be as
follows: (The percentage rating for
each program is shown in paren-
thesis)
Persons
Jack Benny — WTOP 281,950
Radio Theater — WTOP. . 1 ill.. '{50
Amos and Andy — WTOP. 189.600
Walter Winchell — WMAL 187,500
Talent Scouts — WTOP... 183,300
My Friend Irma — WTOP. 169,000
Charlie McCarthy — WTOP 167,350
Bob Hope — WRC 165,950
Fibber and Molly — WRC. 161.800
Fat Man — WMAL 150. (Mill
(20.3)
( 13.8)
(13.7)
(13.51
(13.2)
(12.2' j
t 12.1 I
I 12.01
111.71
(11.5)
ARB plans to bring the new radio
service to additional cities as rapid-
ly as a sound expansion can be ac-
complished. The firm already issues
television audience reports in New
York, Philadelphia, Baltimore and
Washington.
British Radio Exports
To Latin America Drop
British radio equipment exports to
Latin America dropped in the first
six months of 1949 compared with
1948. Figures are: '48 (Jan. -Dec.)
841,899 pounds, against 337,064
pounds for Jan. -June, '49.
Exports of radio receivers and ra-
diograms, including chassis are way
down but sound reproducing equip-
ment, test gear, components, valves
and cathode ray tubes are up over
'48. Transmitter, communication and
navigational aid equipment are also
down but not seriously.
Argentina and Chile have held
steady as importers while Uruguay
stepped up purchases almost three-
fold. This, however, is offset by a
serious drop of imports by Brazil
and Venezuela.
Section of RADIO DAILY. Friday, November 18. 1949 — TELEVISION DAILY is fully protected by register and copyright
FCC BANS THEATER-TELE PICKUPS
TELE TOPICS
I OVERS of mystery drama will get only
mild satisfaction from "Plainclothes-
man," a Transamerican package added to
the Du Mont lineup fairly recently.
Scripts are routine and not overly-inspired
and bear a close resemblance to a class
B-minus movie. This week's, which was
a trifle better than some others seen on
the series, involved a gentleman who
cuckholds his best friend, inadvertently
kills his paramour then disposes of the
body and tries to pin the rap on the
husband. Needless to say, the dastard is
apprehended by the hero of the title,
an unseen police lieutenant, and his assist-
and in enterprising fashion. Production
was devised to get as much suspense as
possible out of the situation, even tho'
viewers knew whodunit and that the
villain must be caught before sign-off.
. . . Plainclothesman himself is never
seen; the subjective camera technique is
used whenever he is on scene. His voice
belongs to Ken Lynch. Acting and direc-
tion this week were on a high professional
level. Cast included Earl Hammond, Elaine
Williams, Jim Boles, Billy Lou Watt and
Jack Orrison. Bill Marceau directed and
script was by Gilbert Braun.
•
^^BS SOLD its second hour-long Thanks-
^ * giving Day special yesterday when
Hotpoint, Inc., division of GE, signed for
'Hotpoint Holiday," variety seg to be
aired on the full web at 4 p.m., EST.
Rudy Vallee will emcee, and other acts
include Guy Lombardo, Sam Levenson,
Carol Bruce and Raye & Naldi. Barry
Wood is producing and Herb Sussan will
direct. Maxon is the agency. Program will
precede the Longines holiday special. . . .
In keeping with the dignity of the Met's
first nite audience. ABC cameramen cov-
ering the event will be required to wear
tuxedos, and the red tally lights on the
cameras will be disconnected so as not to
disturb the music lovers. . . . Arthur
Godfrey's Chesterfield and Coke show this
week was one of his best. Jerry Colonna,
who is being wasted on AM, offered a
standout bit of comedy. . . . The Howdy
Doody Victor record album will be in
the stores by Dec. 1 to cash in on the
Christmas trade.
N'
| BC HAS set the dates for its new
opera series, to be supervised and
conducted by Dr. Peter Herman Adler.
Kurt Weill's "Down In The Valley'' will
be aired Jan. )4, 10 p.m., EST, and will
be followed bv new English translations
of "Madame Butterfly," Feb. 11; "The
Bat," Mar. 11, and "Tales Of Hoffmann,"
Aor. 8. All will be cut to an hour except
rj Weill's work, which will run only 30
minutes. Not yet scheduled is a new
; work by Gian-Carlo Menotti, commis-
| sioned by the web.
Sales, Profits Boost
Reported By Du Mont
Net sales of $29,507,000 for the 40
weeks ending Oct. 9. 1949 were re-
ported yesterday by Allen B. Du-
Mont Laboratories, Inc., compared
with $17,374,000 for the correspond-
ing period last year. Net profits,
after provision for Federal income
taxes, rose from $1,421,000 in 1948
to $1,676,000 this year.
(Net profits after taxes per out-
standing common share after deduc-
tion preferred stock dividends were
75 cents per share in 1949 and 70
cents last year.
Dividend Declared
The firm's board of directors yes-
terday declared a dividend of 50
cents per share on common stock
payable Dec. 22 to stockholders of
record Dec. 1. A dividend of 25
cents per share on preferred stock
also was voted, payable Jan. 1, 1950,
to stockholders of record December
15.
According to the statement, "No
provision for possible liability of
DuMont in the event of adverse
decision in certain existing patent
suits has been included in this
figure nor has any amount which
may accrue to DuMont from the
industry's unauthorized use of Du-
Mont's patents."
Pyo Dpiiio Monday
Washington — Representative
of Pye. Ltd., prominent British
electronics manufacturing firm,
on Monday will demonstrate the
company's video equipment for
members of the FCC. Scheduled
for 11:15 a.m.. the showing will
take place in the Carlyle Hotel.
At 2:30 p.m., the demonstration
will be repeated for a group of
consulting engineers.
Amanda Randolph To WC
Pianist-singer Margaret Johnson
will substitute for Amanda Ran-
dolph on a daily morning show over
DuMont beginning next week when
Miss Randolph goes to Hollywood
to fill a movie commitment. Miss
Johnson, originator of the quartet,
"The Song Spinners," will hold
down the spot until Miss Randolph's
return Dec. 19.
CBS Plugs Lower Cost
Despite Rate Boosts
Continuing trend toward lower
circulation costs is pointed up by
CBS this week in a letter announ-
cing rate increases for 18 affiliates.
Signed by general sales manager
David Sutton, the letter reveals that
in January of this year cost-per-
thousand for the 18 stations was
$6.16, compared with $3.97 by Dec. 1,
when all the outlets will have higher
hourly rates — a decrease of 36 per
cent for new advertisers and more
for present bankrollers protected at
the old rates for six months.
Old and new rates (one hour, class
A) for the stations follow:
WNHC-TV from $300 to $400
WGAL-TV from 150 to 200
WTMJ-TV from 300 to 350
WRGB from 250 to 325
KSD-TV from 300 to 425
WBTV from 150 to 175
KTTV from 500 to 750
WAVE-TV from 200 to 250
WTCN-TV rrom 250 to 325
KING-TV from 200 to 300
WCBS-TV from 1500 to 2000
WCAU-TV from (500 to 1000
WTVR from 220 to 250
WBKB from 000 to 800
WNAC-TV from 400 to 750
WOIC from 300 to 450
WEWS from 500 to 600
WHEN from 150 to 250
ABC's Technical Plans Set
For Opera's Opening Night
Completing plans for its pickup of
the Metropolitan Opera opening-
Monday night, ABC yesterday took
a deep breath and revealed that
more than a ton of equipment and
three-quarters of a mile of cable will
be installed in the Met and that the
additional power to be brought into
the theater to supply the ci^ht
cameras and auxiliary operations
would be sufficient to provide 50
homes with electrical services.
Staff of six directors will be as-
signed to the event, sponsored by
Texas Co., under producer-director
Burke Crotty. They are Marshall
Diskin. Robert Doyle, Gertrude Tip-
per, Theodore Nathanson. Perry
Smith and Leonard Blair.
The eight cameras will be station-
ed as follows: two on the orchestra
floor, one in the standing room area
and the other stage left; one on the
second balcony near the proscenium,
stage right; one adjacent to the ra-
dio booth on first balcony; two back-
stage; one in Sherry's bar, and one
in the 39th street lobby. One back-
stage and the one in the lobby will
be equipped with the Balowstar lens.
Bids Them Await
Final Ruling On
Pix-House TV
Washington Bureau of RADIO DAILY
Washington — The FCC said yester-
day it will grant no more okays for
TV relay for "non-experimental ex-
hibition purposes" thereby making
official what became apparent more
than a month ago as the Commission
first turned down, then permitted,
relays of the World Series for big-
screen showing in a Scranton, (Pa.»
theater. It was made plain at that
time that the eventual okay in
Scranton was a special thing, with
policy against such relay. The Com-
mission said yesterday that there had
been misunderstandings of its policy
which made it seem best to grant
that request.
In its notice yesterday the Com-
mission pointed out that there is
currently no provision for frequen-
cies for the relay of theater TV pro-
grams, adding that it "now has un-
der consideration petitions recently
filed by several motion picture or-
ganizations requesting the institu-
tion of rule-making proceedings
looking toward the establishment of
a theater television service and the
allocation of frequencies for such a
service.
"The Commission considers that to
continue to grant new theater tele-
vision authorizations before a final
decision is reached on whether or
not to establish such a service might
be misleading to the public and to
persons contemplating investment in
the proposed service."
KSD-TV Maps Coverage
Of Veep Wedding Today
St. Louis — Final arrangements for
televising the wedding here today
of Vice-President Alben W. Barkley
and Mrs. Carleton S. Hadley, were
announced yesterday by George M.
Burbach, general manager of KSD-
TV, which will make the pick-up
for the NBC net.
Four cameras and KSD-TV's mo-
bile unit will be used to cover the
event. Two cameras will be spotted
in front of the church to photograph
the wedding party and guests en-
tering and leaving. Cameras have
been forbidden in the church.
Two other cameras will be used
at the reception and wedding lun-
cheon which will follow at a private
home.
Pickup will start at 11:45 a.m.,
EST, at the church and will switch
to the reception at 12. NBC will cut
off at 1 p.m.. EST. but KSD-TV will
continue locallv until 12:30 p.m..
CST.
Section of RADIO DAILY. Friday. Nov. 18. 1949
Fred D. Wilson Heads
(apehart-Farnsworth
The Board of Directors of the
Capehart - Farnsworth Corporation
have elected Fred D. Wilson presi-
dent of the firm,
succeeding El-
lery W. Stone,
who was ap-
pointed presi-
dent of Capehart
at the time of its
acquisition by
the International
Telephone and
Telegraph Cor-
poration.
Wilson has had
more than 25
years experience
in manufactur-
ing and sales in the home appliance
field of which 12 years, from 1936 to
1948, were served with the RCA
Victor Division of the Radio Corpor-
ation of America variously as opera-
ting vice-president, national sales
manager, dire .tor of personnel and
director of purchases.
In 1948, Wilson joined the Bendix
Home Appliance, Inc., South Bend,
Ind., as assistant to the president and
shortly thereafter, was appointed
executive vice-president.
Ellery W. Stone, former president
of Capehart-Farnsworth will con-
tinue as a member of the Board of
the firm and as president of Interna-
tional Electric Corp.
WILSON
EflGinEERS—
COnSULTAflTS
RALPH B. AUSTRIAN
Television Consultant
1270 AVENUE OF THE AMERICAS
NEW YORK 20, N. Y.
Tel.: CO. 5-6848
A. R. BITTER
Consulting Radio Engineers
4125 MONROE STREET
TOLEDO 6, OHIO
Tel.: Kingswood 7631
WILLIAM L FOSS, Inc.
Formerly Colton & Fott. Inc.
927 15thSt.,N.W. REpublic3883
WASHINGTON, D. C.
Xmas Bonuses Based On 1949 Sales Volume
AH employees of the Andrea Radio Corporation will find their Christ-
mas stocking filled with a bonus during the Holiday Season, according
to Frank A. D. Andrea, president of the firm. The total amount of the
bonuses to be distributed will be based on the volume of Andrea sales
from the beginning of the year right up to Christmas. Notification of the
bonus has already been given by "Santa" Andrea to all the happy
employees. Andrea said that he looks "forward to 1950 surpassing all
previous years in the television field."
New Tape Recorder Cuts
Cost Of TV & MP Films
Reduced production costs of tele-
vision and motion picture films are
promised with the development and
adoption of synchronous magnetic
tape recording and playback equip-
ment, developed by the Fairchild
Recording Equipment Corporation,
Whitestone, L. I., N. Y. Time and
labor costs are lowered by the speed
up of production that is accomplish-
ed with the instantaneous playback
of sound tracks. If it is necessary to
"retake" the sound it can be done at
once and checked before the cast,
crew and sets are disbanded. Savings
in material costs for sound tracks of
at least $50 per hour are effected by
the use of standard quarter-inch
magnetic tape instead of emulsion
coated acetate film stock. Two such
synchronous tape recorders are now
in use by CBS-TV for recording the
sound tracks of those TV shows to be
transcribed and shipped to affiliates.
Hassel Named Secretary
Of Zenith Radio Corp.
The election of Karl Hassel as sec-
retary of Zenith Radio Corporation
was announced by Commander E. F.
McDonald, Jr., president of the firm.
Hassel fills the position recently
vacated by the resignation of R. D.
Burnet, former secretary and con-
troller. McDonald said that Hassel,
"Has been with Zenith since before
there was a Zenith." He began the
manufacture of radio parts years be-
fore the establishment of the broad-
casting system we know today. In
1921, as a partner in Chicago Radio
Laboratories, he was manufacturing
complete receivers under the trade
name, "Z-Nith," coined from the call
letters of his amateur radio station
9ZN. At this time he joined forces
with McDonald, and with him or-
ganized Zenith Radio Corporation in
1923. Hassel is also a director and as-
sistant vice-president of the corpor-
ation.
PRODUCTIOn PARADE
Metalized Paper Capacitors
Astron Corporation, East Newark,
N. J., announces a new, improved
midget self-healing metallized paper
capacitor in both hermetically sealed
and cardboard tubular resigns in ad-
dition to a complete line of radio
noise suppression filters. These
space-saving Metalite improved cap-
acitors are about one-third to one-
fourth the size and weight of con-
ventional designs now being manu-
factured. Created to meet the grow-
ing demand for small capacitors,
type MQ possesses high insulation
resistence at high temperatures.
They are available now in voltage
ratings up to 600 volts and are sup-
plied in a hermetically sealed con-
struction with glass-to-metal her-
metic terminal seals.
GE Tube For TV & FM Receivers
A new miniature tube (6BC5) de-
signed primarily for use as a radio-
frequency and intermediate fre-
quency amplifier in TV and FM re-
ceivers is now in production at the
Owensboro, Ky. plant of the General
Electric Company. According to J.
M. Lang, manager of the tube divi-
sions at Owensboro, the 6BC5 rep-
resents an improved version of GE's
6AG5 and is interchangeable with
that tube.
DuM Adds Console To TV Line
A new 12%" console TV receiver,
with the added feature of a Local-
Distant switch, which extends the
range of good recpetion by many
miles, has been announced by Ernest
A. Marx, general manager of the re-
ceiver sales division, Allen B. Du-
Mont Labs. The new receiver, called
the "Canterbury," also includes full
range frequency modulation radio
and provisions for attaching a record
player. Price of the new model is
$379.50.
Rectangular All-Glass TV Tube
What is claimed as a revolutionary
development in TV picture tubes,
the new Hytron type 16RP4, a di-
rectly-viewed, 16-inch tube with a
rectangular screen, has been an-
nounced by Bruce A. Coffin, presi-
dent of Hytron Radio & Electronics
Corp., Salem, Mass. The rectangular
shape permits smaller, less costly
cabinets for TV receivers. Also the
Hytron 16RP4 is the shortest 16-inch
picture tube on the market, accord-
ing to the company. In fact, the new
Hytron tube takes approximately the
same cabinet space as a round 12-
inch picture tube. Automatically this
new tube development sets the pace
for more compact and economical
TV set designs.
Audio Vital In Sale
Of Video Receivers
Chicago — An increasing awareness
on the part of radio and television
purchasers, that the tone quality of
the sets they purchase is of prime
importance, has been voiced by two
manufacturing executives here, in
related but varied electronic fields.
Walter H. Stellner, vice-president
of Motorola, Inc. said "In a competi-
tive market where many excellent
receivers are available, a superior
sound system is often the deciding
factor in making a sale."
"Very Costly Economy"
James P. Quam, president of Quam
Nichols, manufacturers of loud
speakers warned that the use of an
undersize or cheap speaker can be
"a very costly economy" for a manu-
facturer who hopes to merchandise
his sets in an increasingly competi-
tive market. Quam's remarks were
prompted by the suggestion of a con-
sumers' research group that televi-
sion set owners place a reflecting
board near the speaker grill of theii
sets to improve the sound quality.
According to Quam, this suggestion
"over-simplifies the remedy to a
very serious shortcoming in many
telesets." The fact that a consumers'
research group finds it necessary to
advise teleset owners on makeshift
methods of getting better quality
sound out of their sets indicates that
the public itself is aware of the
audio shortcomings of a good many
sets," he stated.
EflGinEERS—
COnSULTftDTS
McNARY & WRATHALL
RADIO ENGINEERS
906 Natl. Press Bldg. 1407 Pacific Ave.
Washington 4, D.C. Santa Cruz, Cal.
Member AFCCE
L W. ANDREWS, INC.
RADIO CONSULTANTS
219 WHITAKER BLDG.
DAVENPORT, IOWA
Phone 2-7824
GEORGE P. ADAIR
Radio Engineering Consultants
Executive 1230
Executive 5851
1833 M STREET, N.W.
WASHINGTON 6, D. C.
The National Daily Newspaper of Commercial Radio and Television
VOL. 49, NO. 33
NEW YORK, MONDAY, NOVEMBER 21, 1949
TEN CENTS
GOV'T PLANS SET FOR ANTI-TRUST SUIT
Standing Committees
Of NAB Cut To Nine
Washington Bureau of RADIO DAILY
Washington — Carrying forward
the streamlining process which got
under way earlier this year, the
NAB board of directors last week
voted to cut the number of standing
committees to nine, with an overall
total of 53 members.
The following will have five mem-
bers each: Association of Women
Broadcasters Committee, Broadcast
Advertising Committee, Employee-
(Continued on Page 2)
Guy Named President
Of The IRE For 1950
Raymond F. Guy, manager of ra-
dio and allocations engineering for
NBC, has been elected president of
the Institute of Radio Engineers, it
was announced this week by the In-
stitute's Board of Directors. Sir Rob-
ert Watson-Watt, governing director
of Sir Watson-Watt & Partners. Ltd..
of London, was elected vice-presi-
dent.
Mr. Guy had been a broadcast en-
gineer for thirty years, having start-
ed as a radio amateur in 1911. He
joined WJZ in 1921 and has been
with NBC since 1929.
Sir Robert. 1947 I R E Fellow
(Continued on Page 2)
Lemmon Makes Comment
On FCC Investigation
Walter S. Lemmon, head of World
Wide Broadcasting Corp., Friday,
said that the proposed FCC inquiry
into the operations and ownership of
international radio stations WRUS,
WRUX, WRUL, WRUW, and WRUA,
all located at Scituate, Mass. was
concerned with an application by
(Continued on Page 2)
Anniversary Parly
George Frey, recently named
director of television sales at
NBC. was the guest of honor at
a party celebrating the 25th an-
niversary of his association with
the network, which was held
Thursday night at the Rainbow
room, RCA, building. Frey was
presented with a watch by 50
of his NBC sales associates with
Sid Eiges acting as emcee.
.\i<«<» Gesture
WTOP. Washington CBS af-
filiate, last Thursday night got
an emergency call for a spot
announcement asking for blood
donations to save the life of an
NBC television engineer ill at
Gallinger Hospital. The CBS af-
filiate, canceling a station break,
put the request on at 9:30 p.m.,
and within a matter of minutes
received forty calls offering aid.
One was from Connecticut.
$3,
Billings Rise;
Is
With the sale of three hours of
new programs and renewals of two
hours and forty-five minutes of com-
mercial programming weekly. Mu-
tual has added $3,800,000 in billings
to the network, A. N. Hult. sales
vice-president of MBS. announced
Friday.
The American Federation of La-
bor, new to Mutual, and Miles Lab-
oratories, now in its fifth year of as-
sociation with the net, will each
spend more than a million dollars
in 1950.
The A. F. of L. begins sponsorship
(Continued on Page 2)
Stage Ready For Action Against Webs;
Believe D. Of J. Will Prosecute
In Spite Of FCC's Apathy
Say Constitution Aids
Religion-On-Radio
Washington Bureau of RADIO DAILY
Washington — The Constitution not
only does not rule out, but it lends
encouragement to, the establishment
of a religious broadcasting service,
the FCC was told Friday by the
Southern Baptist Convention and
the executive board of the Baptist
General Convention of Texas. These
(Continued on Page 8)
Southwest Station Reps
Form New Association
Dallas — Newly formed Southwest-
ern Association of Broadcast Repre-
sentatives were hosts to over 100 ad-
vertisers, agency and station person-
nel at a special luncheon in the
Baker Hotel last Thursday.
Recently formed SABR is com-
posed of George Harding, Branham
(Continued on Page 2)
'Greatest Story" Honored Benson Leaves Mutual;
By Freedom Foundations Was Nat. Sales Manager
■ Valley Forge, Pa. — A Freedom
Foundations award for outstanding
contribution to the American way of
life went today to "The Greatest
Story Ever Told," inspirational pro-
gram sponsored by the Goodyear
Tire & Rubber Co. on ABC. Second
(Continued on Page 5)
George Benson, national sales
manager of Mutual, resigned on Fri-
day. Benson has been with Mutual
for the past four years. Prior to then
he was sales manager of the ABC
web. No successor at Mutual is con-
templated with Ade Hult taking
over the department's activities.
BAB Study Reveals Similarity
Of Radio, TV Rate Practices
Shorter rate guarantee periods,
higher charges for shorter program
periods in relation to basic hourly
rate and extra charges for studio
use were among the major differ-
ences between TV and AM station
rate practices revealed in a survey
by the Broadcast Advertising Bu-
reau and mailed to BAB members
over the weekend.
Made at the request of the BAB-
TV Standardization group, the study
covers discounts, time classifications,
relationship of rates for various pro-
gram and announcement lengths,
facilities charges, rate protection,
agency commissions and related
subjects. It reported a large degree
of similarity between AM and TV
rate custorns.
The shorter rate guarantee peri-
ods, BAB said, reflect "the constant
and rapid increase in the number of-
(Continued on Page 7)
Washington Bureau of RADIO DAILY
Washington — With its in-
vestigative work already done,
the Department of Justice now.
is marking time before pro-
ceeding with an all-out anti-
trust battle against the three
major networks. The FCC is
reliably reported to have been
cool to the idea of anti-trust
action, but its own moves to
(Continued on Page 5)
Sedgwick Favors
Can, Radio Changes
Toronto — Declaring that the Cana-
dian Broadcasting System should be
free from limitations which commer-
cialism imposes. Harry Sedgwick,
president and general manager of
CFRB, Toronto, in an appearance
before the Royal Commission on Na-
tional Development on Arts, Letters
and Sciences, suggested that the
government network be devoted to
public service programming.
Sedgwick's brief called for a di-
(Continued on Page 8)
'Whistler' Coast Rating
Tops Nielsen Report
"The Whistler" was again the lead-
er in Pacific Nielsen Ratings for
September, with 16.8. "Lux Radio
Theater" was second with 16.2. fol-
lowed by "People Are Funny." "Ad-
(Continued on Page 5'
Thanksgiving Show
Mrs. Ralph Bunche. wife of
the United Nations mediator, re-
lated the story of the first Thanks-
giving to a group of children
from other lands, on the CBS-TV
religious series. "Lamp Unto My
Feet," Sunday. Nov. 20 at 4:30
5:00 p.m., EST. The first Thanks-
giving was portrayed in a
15 minute drama, which included
an authentic Indian prayer.
■
2
RADIO
DAILY
Monday, November 21. 1949
Vol. 49, No. 33 Monday, Nov. 21, 1949 10 Cts.
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays. Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President ; Chester B.
Bahn, Vice-President; Charles A. Alicoute,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily,
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337, 7-6338.
Cable address: Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older, Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
"nder the act of March 3, 1879.
FINANCIAL
— (November 18) —
NEW YORK STOCK EXCHANGE
ABC
Admiral Corp.
Am. Tel. & Tel
CBS A
CBS B 251/4
Philco 301/2
Philco Pfd 83V2
RCA Common
RCA First Pfd.
Steward-Warner
Westinghouse . .
Westinghouse Pfd
Zenith Radio
High Low Close
73/4 71/4 73/4
30 295/8 295/g
146l/4 146 1/8 146l/4
251/4 241/4 25%
UVi
291/2
83
123/s
73
11%
27%
12%
73
11%
281/2
102
29 3 8
102
28V4
251/4
30%
831/2
12%
73
11%
281/2
102
29?R
Net
Chg.
+ Va
+ Va
+ %
+ 1
+ H/i
+ V2
— %
+ %
+ 3/4
+ V»
+ 1%
— '/«
NEW YORK CURB EXCHANGE
Hazeltine Corp. . . 15 14% 14%
Nat. Union Radio . 2% 2i/2 IVl
OVER THE COUNTER
Bid Asked
Du Mont Lab 14'/4 15l/4
Stromberg-Carlson 13% 14%
WCAO (Baltimore) 17 21
WJR (Detroit) 7% *y/4
Southwest Station Reps
Form New Association
'Continued from Page 1)
Agency; Frank Brim, Katz Agency;
Howard Dunavan. Lone Star Chain;
Buell Herman. Edward Petry and
Co., Inc.; Clyde Melville, Taylor-
BoirofT, Inc.; Ken Sibson, Ra-Tel
representatives, and Clarke Brown,
Texas State Network, spot sales
division. According to Paul Girard.
Paul Girard Company, general
chairman of the new group, the pur-
pose of SABR is to further increase
the effectiveness of spot radio and
broaden the service scope of station
reps.
Standing Committees
Of NAB Cut To Nine
(Continued from Page 1)
Employer Relations Committee, En-
gineering Committee, FM Commit-
tee, Government Relations Commit-
tee, and Un-Affiliated Stations Com-
mittee.
On the Radio Committee and the
Television Committee there will be
nine members each, representing
management, programming, sales,
research, public affairs, standards
and education.
The NAB president is authorized
to appoint alternates, with two for
each of the five-man bodies and
three for the nine-member commit-
tee. The alternates will be former
members of the committees.
The board also approved the ap-
pointment of an ad hoc board com-
mittee to outline rights and privil-
eges of associate members of the
NAB for district directors and others
interested. This committee is to re-
port at the board's February meet-
ing at Phoenix, Ariz.
The ad hoc group is also to study
and submit to the February meeting
a recommendation on whether or
not non-member stations and others
should be made elegible to attend
future district meetings and national
conventions.
The Standards of Practice and
Education Committee is to be known
hereafter as the Standards and Ed-
ucation Committee.
Mutual Billings Rise,
$3,800,000 Is Added
(Continued from Page 1)
of a five-a-week news program on
January 2 over a coast-to-coast
hookup and Miles Laboratories will
continue its five-a-week sponsorship
of "Queen For A Day."
Other new advertisers include the
Hallicrafters Co. of Chicago which
will sponsor "Hollywood Quiz"
starting Dec. 10, and the Chamber-
lain Sales Corp. who will pick up
the tab for "John B. Kennedy and
the News" starting Dec. 24. Double-
day & Company, book publishers,
will sponsor a six-day-a-week pro-
gram starting January 2. Program
details have not yet been worked
out.
Other new deals include the Ben-
jamin Moore Company's sponsorship
of "Your Home Beautiful" starting
in March.
"The Fishing And Hunting Club
of the Air" has been renewed for
sponsorship by the Mail Pouch To-
bacco Company, and two religious
programs have retained sponsorship;
the Christian Reformed Church will
continue "Back To God" for another
52 weeks and the Radio Bible Class
will also stay for 52 weeks.
Sportscasters Honored
Cleveland — Jimmy Dudley and
Jack Graney, who aired the Cleve-
land Indians games on WJW during
the past season, have been given a
special award by the Cleveland Jun-
ior Chamber of Commerce for "out-
standing service to the community
beyond the call of duty."
Lemmon Makes Comment
On FCC Investigation
(Continued from Page 1)
World Wide for an FCC permit to
boost the power of WRUW from
20,000 watts to 250,000 watts. He said
that the stations had been relicensed
on Sept. 30 at their present power
level for a period of six months and
that his organization had not applied
for new licenses at this time.
FCC's Side Stated
In announcing the proposed in-
quiry into World Wide's operations,
the FCC said that the stations had
applied for license renewals and that
before renewal action was taken it
would hold hearings to determine:
1. The nature of non-Govern-
mental program material.
2. If operations conform to inter-
national broadcasting regulations.
3. Whether the frequencies have
been used for domestic broadcasts.
4. Whether the renewal applica-
tions contain "full and complete dis-
closures relative to the real party or
parties in interest."
5. Whether the "persons in con-
trol . . . have correctly represented
their monetary investments in the
licensee corporation."
6. And the interrelationship of
World Wide Broadcasting Corp.;
Radio Industries Corp., a Lemmon
Company, and the World Wide
Broadcasting Foundation, a non-
profit organization.
World Wide is the only one of
seven international broadcasting li-
cencees which has been developing
its own program packages for beam-
ing overseas, according to Mr. Lem-
mon. However, he continued, most
of its broadcasting hours are devoted
to Voice of America programs.
Guy Named President
Of The IRE For 1950
(Continued from Page 1)
Award winner, is considered Brit-
ain's foremost radar authority.
Elected as IRE directors-at-large
for the 1950-1951 term were William
R. Hewlett, v-p of Hewlett Packard
Company, and James W. McRae, di-
rector of electronics and television
research of Bell Telephone Labora-
tories.
Regional directors who were elec-
ted include: in the North Atlantic
Region, Prof. Herbert J. Reich, Yale
Univ.; in the Central Atlantic Re-
gion, Prof. Ferdinand Hamburger.
Jr., of Johns Hopkins; in the Central
Region, John D. Reid, manager of
research, Crosley Division of Avco
Manufacturing Corp.; in the Pacific
Region, Prof. Austin Eastman of the
Univ. of Washington.
IRE has an international member-
ship of 25,000. It was founded in 1912
to foster the advancement of theory
and practice of radio and electronics.
Chase Visiting Europe
Cincinnati— Milton Chase, WLW
news commentator, has begun a six-
week tour of seven European coun-
tries to gather material for WLW
broadcasts. He plans to visit Eng-
land, France, Portugal, Spain, Italy,
Germany, and Austria.
Be careful,
Dobbin!
This little kitten could easily
get hurt playing around the
stable. But faithful old Dobbin
takes great care to protect his
tiny pal.
The best way you can take care
of any sales problem in Baltimore
is to put your advertising on
W-I-T-H, the BIG independent
that gives you a BIG plus audi-
ence. In addition to the biggest
home audience at lowest cost in
town, a survey supervised by the
Johns Hopkins University proved
that of all radios playing in
taverns, 67.3% were tuned to
W-I-T-H!
That's why W-I-T-H produces
low-cost results. That's why
W-I-T-H should be on your list!
That's why you should get the
whole W-I-T-H story from your
Headley-Reed man today.
Baltimore 3, Maryland
TOM TINSLCY, President
Represented by Heodley-Reed
From 6:30 to 7:00, five mornings a week,
farmers lake time off from their chores to
listen to John Merri field, WWJ's eapahle
farm editor. He not only presents weather
news, market data, farm commentary, and
other farm news of usual interest, hut he
has traveled more than 15,000 miles the past
vear through the prosperous farm areas of
Michigan, Indiana and Ohio to make I ~>°
transcribed and direet-wire hroadeasls of
unusual on-t he-farm happenings.
To make "The Farm Story" the most
lislened-to and most authentic of all farm
programs, John Merrifield has talked to
several thousand farm people and farm
leaders, visited numerous farm houses,
attended fairs and expositions, eattle sales,
etc. He has entertained almost 500 guests
and experts, spoken hefore 26 farm organi-
zations, sat in with more than 70 farm plan-
ning meetings and spent countless hours in
researeh. And he has interviewed on his pro-
gram a diversity of personalities that run
the gamut from the Governor and State
College speeialists to farmers, their wives
and their children.
"'The Farm Story" is another example of
why WW J — The Detroit Mews is first in
puhlie service and first in puhlie acceptance
of its programs and the products adver-
tised on it.
FIRST IN DETROIT . . . Owned end Operated by THE DETROIT NEWS
N ionol Representatives: THE GEORGE P. HOlllNGBERY COMPANY
Associate Televis e Station WW) TV
Sane NBC Alliliatr
AM — 950 KILOCYCLtS— S000 WATTS
fM — CHANNU 746 — 97.1 MeGACYCLlS
RADIO DAILY-
Monday- November 21. 1949
CHICAGO
By HAL TATE
TONY WEITZEL, Chicago Daily
News columnist, began a five-
minute series on WBBM Monday,
November 14. The show is heard
Monday through Friday from 10: 55
to 11:00 p.m. The new program will
present the newswriter with infor-
mal stories of people and events in
Chicago.
Chicago is now more famous for
Fran Allison's dragon than for Mrs.
O'Leary's cow, points out ABC
singer Johnny Thompson.
Maestro "Hot Lips" Page proud of
his new television set. It doesn't
have the biggest picture, but it has
the tallest repairman.
Four promotions in the production
and engineering department of
WMOR. Chicago FM, have been an-
nounced by president Bernard I.
Miller. Jack Pitman, chief announ-
cer, has been upped to assistant pro-
gram director and Stephen Wood
irom continuity editor to program
manager. Both men will assist pro-
gram director Jules Pewowar. Rob-
ert Schakne, former PM and INS
reporter, has been named acting
news director. Frank Goldstein has
been upped to assistant chief engi-
neer under David B. Pivan.
Mr. and Mrs. Russell Stebbins are
the parents of a son, Paul Michael.
Mr. Stebbins is a member of the
WBBM sales staff.
Mrs. Mary Rodenkirch has been
promoted from the sales secretarial
pool at WGN to the sales promotion
department.
The Chicago area will soon have
its first new AM station in several
years. It will be WWCA, 1000-watt
station on 1270 kilocycles located
in Gary, Indiana. Dee A. Coe is
president and general manager. Stu-
dios and offices will be located in
the Hotel Gary. No plans have been
made to date for Chicago studios.
No representative has been appoint-
ed to date.
NAB Sets Bulk Prices
For Engineering Book
In response to "heavy demand,"
bulk purchase prices for the NAB
Engineering Handbook have been
established by the National Asso-
ciation of Broadcasters.
Additional copies of the 700-page
compendium of information, charts,
tables and articles for broadcast
engineers may be purchased by
member stations and by individuals
and firms not eligible for NAB ac-
tive or associate membership at the
following prices:
One to nine copies, delivered,
$17.50 each; 10 to 20 copies, shipped
to one address, $15.00 each; 20 or
more copies, shipped to one address,
$12.50 each; and 10 or more copies,
F.O.B., NAB, Washington, $10 each.
Stations eligible for NAB active
membership, but not members, and
persons or firms eligible for asso-
ciate membership, but not members,
are not eligible for the Handbook.
if (in About Manhattan. . . t
• • • Vice President Barkley's tribute to radio, TV and the press
lor consideration given him and his bride was one of the highlights of
ihe NBC-TV coverage of Friday's wedding. . . . The 'veep' was most co-
operative and the radio-TV returned the courtesy by doing a dignified,
comprehensive reporting job. . . . Watch for a possible deal whereby
hooper takes over the operations of Broadcast Measurement Bureau
under the supervision of the AAAA. ANA, and NAB. . . . Hooper has
been interested for sometime in acquiring the audience measurement
organization. . . . Radio and video megaphoners after the rights to Bob
Sylvester's coming tome, "Second Oldest Profession," a newspaperman
thriller and Bob's third effort. H'wood already has three bids in for it.
. . . "Cavalcade of Stars," the Jack Carter Sat. nite TV opus, will also
be visible Sundays at 6 over Channel 13 starting Dec. 4th. . . . Engineers
studying the acoustics at the Ted Lewis apartment in preparation for
projected "At Home" program on TV. . . . Herb Sheldon, whose first
b-I film featurette, "You Don't Say," proved a click, will make several
other film comedies along the same lines. . . . Jerry Cooper drew plenty
o: raves at the Philly opening of "Gentlemen Prefer Blondes." . . . Ben
Gross, Daily News radio ed, will portray himself (which is pretty good
casting) on Bob Monroe's "John Steele. Adventurer" over Mutual on
the 22nd and WOR on the 28th.
ft ft ft ft
• • • When Lawrence E. Spivak. the editor-publisher and
"Meet the Press" panel expert, was asked what three guests
he'd most like to question, he selected Churchill, Stalin and
Hirohito. Of Churchill: "Who was responsible for the sell-out
of Poland to Stalin?" Of Stalin: "Why don't you trust the Russian
people with a free press?" Of Hirohito: "Whose idea was Pearl
Harbor, and what did Japan hope to accomplish by it?"
ft ft ft ft
• • • THEY SAY: Canceling war doubts is more important than
war debts — Louis Nizer. . . . The Kaiser-Frazer "Name-the-Car" contest
guarantees $100,000 to the Runyon Fund. Please help us find the
Canswer! — Walter Winchell. . . . First official fall ratings indicate that
the trend is away from radio's giveaways. It's estimated now that the
giveaways are good for about another nine months — Cedric Adams.
. . . The Government boys continue to be irked at Ed Gardner's legal
method for evading income tax (by living in tax-free Puerto Rico). They
haven't yet figured out how to collect some of his earnings, but they're
still trying — Dorothy Kilgallen. I've worked Jolson up to where he is
old enough to play himself — Larry Parks.
ft ft ft ft
• • • Bill Coffman, director of the East- West football game;
Bernie Bierman of the U. of Minnesota; Tuss McLaughry of
Dartmouth and Andy Kerr of Colgate, converging on N. Y. to
pick the Eastern team, will make a number of radio and TV
appearances over the Nov. 26th week-end. The East-West game,
now in its 25th year, has raised nearly two million dollars for
Shriners' hospitals.
ft ft ft ft
• • • OUR HAT'S OFF DEPT: Lisa Kirk's debut on the RCA-
Victor label with "Charley My Boy," backed by "Shame On You." . . .
Sammy Kaye's Sunday Serenade via CBS. . . . Bobby Colt's vocals on
WINS. . . . The musical score from Geo. Jessel's latest technicolor job,
"Dancing in the Dark," due to open at the Roxy Dec. 2nd. . . . Smith-
Fcley's new song click, "Up in the Balcony." . . . Ted Granik's moder-
ating on "American Forum of the Air." . . . Ralph Young's disc jock &
juke box-office click, "Azar," a Star record.
AGENCIES
JULES KOPP has been appointed
chief art director of Erwin,
Wasey & Company, Los Angeles, it
was announced by Fred M. Jordan,
executive vice-president in charge
of the agency's West Coast opera-
tions. Kopp had formerly been as-
sociated with J. Walter Thompson,
Campbell-Ewald and other adver-
tising agencies. He also has been
consulting art director for the Ford
Motor Company.
MELCHOR GUZMAN CO., INC.,
has been appointed by Radio Pro-
gramas Continental, network of the
Republic of Panama, as its U. S. and
Canadian representative.
STREET & FINNEY, INC. has
been named by the Chattanooga
Medicine Co., for its Cardui account,
effective Jan. 1.
THE S. R. LEON CO., INC., has
been appointed by Milton L. Ehrlich,
Inc., housing development builder.
THOMAS O. HOPKINS, formerly
with Kenneth Banghart Productions,
has joined the radio department of
the Branham Co., New York.
KASTOR, FARRELL, CHESLEY
& CLIFFORD, INC., has signed for
National Nielsen Radio Index Class
"A" Service.
GEORGE M. BURBACH, general
manager of KSD and KSD-TV, St.
Louis, the Post-Dispatch radio and
television properties, has been elec-
ted secretary of the Better Business
Bureau of St. Louis.
New Hooperatings
Give CBS Four Leaders
The most recent release of Hoop-
eratings gives CBS four of the first
five positions, eight of the first ten
ratings, and a total of twelve of the
first seventeen. The release covers
the period of Nov. 1-7.
CBS programs in the first four are
"Lux Radio Theater," "Arthur God-
frey's Talent Scouts," "Jack Benny,"
and "My Friend Irma."
"Fibber McGee and Molly" took
the number five spot for NBC and
number six went to ABC for Walter
Winchell. CBS took spots seven,
eight, and nine with, respectively
"Crime Photographer," Bing Crosby
(Bob Hope was guest star), and
"Suspense." "The Charlie McCarthy
Show," CBS, was in position ten.
"F.B.I, in Peace and War," CBS,
was rated eleventh, and NBC got the
nod for twelfth, and thirteenth place
with, respectively, Dennis Day. "The
Bob Hope Show."
"People Are Funny," NBC; "Mr.
and Mrs. North," CBS; "Amos and
Andy," CBS; and "Mr. Keen, Tracer
of Lost Persons," CBS, were rated
fourteen, fifteen, sixteen and seven-
teen even though all four had the
same rating of 14.7.
Of the twelve shows placed by
CBS, seven were network packages.
Monday, November 21, 1949
RADIO DAILY
5
Plans Of Gov't Laid
For Anti-Trust Suit
★ THE WEEK IrV RADIO *
Board Revamps NAB Operations
(Continued from Page 1)
force the nets to comply with the
chain broadcast rules, for instance,
have been adjudged weak by Justice
Department lawyers. Chairman
Wayne Coy is said to have asked for
additional funds in the coming fiscal
year to police these rules, but the
anti-trust lawyers feel that the Com-
mission is hamstrung because it does
not have licensing authority over
the nets themselves.
As recently as the early part of
this month Coy is said to have
sought to dis:ourage early filing of
the suit. There is reason to believe
that the notices several weeks ago
that pending renewals of the own-
ed-and-operated stations of ABC,
CBS and NBC have b3en granted
only temporarily were connected in
some way with the Justice Depart-
ment's reported anxiety to move in
with a complaint.
Among the matters on which the
anti-trust lawyers are said to be pre-
pared to base their case are the es-
sential similarity of network con-
tracts with stations and with adver-
tisers, the whole pattern of network-
station relationships — including al-
leged network dictation of station
time rates and availabilities, and
spot sales by networks.
That the case has come as far as
it has is evidence that the Justice
Department clearly feels the chain
broadcast rules have not succeeded.
Pressure for the burying of the
case has been strong, but there is
considerable Congressional support
for the action. Among those said to
be interested is Rep. Harry Shep-
pard of California, long a foe of the
nets.
FCC Okays WKAQ Deal;
P. R. Publisher Takes Over
San Juan, P.R. — FCC approval of
the sale of WKAQ to the El Mundo
Broadcasting Company by IT&T was
announced here yesterday. Purchase
price of WKAQ was reported to be
$325,000. Angel Ramos, publisher of
El Mundo, Puerto Rican daily news-
paper, who has operated WEMB,
will exploit the new station as "Ra-
dio El Mundo."
'Whistler' Coast Rating
Tops Nielsen Report
(Continued from Page 1)
ventures of Sam Spade," and Burns
& Allen.
The average rating for Nielsen's
Pacific "Top Twenty" was 13.9, as
compared with a 14.5 average rating
for the "Top Twenty" group nation-
ally.
Bernie Sobel Gagsters Guest
Bernie Sobel, editor of the Theater
Handbook, will be guest tomorrow
at the luncheon meeting of the Gag
Writers Institute to be held at the
Headquarters Restaurant.
PLANS to suspend operations of
the Broadcast Measurement Bu-
reau on December 31 except for
servicing operations on the second
Study were announced af ..er a meet-
ing of the Bureau's executive com-
mittee. I he decision to suspend was
made unanimously by BlViris three
component organizations — NAB,
AAaA, and ANA. The NAB board
of directors met a day later and ad-
ministered the coup de graje to rilviB,
but voted to set up a new corpora-
tion to take over its assets and iunc-
tions. Ihe new organization will
have the same tri-parcitie sponsor-
ship. The board also voted to invite
the FM Assn. to join NAB, and top
FMA officials indicated that the ot-
ter probably would be accepted.
. . . Jack Shelley, of WHO, Des
Moines, was elected president of
the National Assn. of Radio News
Directors, succeding Sig Mickelson,
as the NARND ended its annual
convention in New York.
The day of "unseen radio buying"
is over, Bob Dailey, radio director
in McCann - EriCKson's Cleveland
office, told 121 station executives
attending a two-day sales clinic in
that city sponsored by the Ohio
Assn. of Broadcasters. Among the
types of information now required
by agencies and advertisers eyeing
the radio market, Dailey listed data
on station coverage and popularity,
program appeal, audience listening
habits, audience types, composition,
and loyalty, cost per listener, pro-
gram promotion, and merchandising
cooperation. . . . Hal Davis, pub-
licity director of Kenyon & Eck-
hardt, New York, was named a vice-
president of the agency. Two other
K & E executives were upped to
v-p's at the same time. . . . The
Texas Company will sponsor the
Metropolitan Opera's Saturday af-
ternoon broadcasts on ABC for the
tenth year starting Nov. 26.
Dean John E. Drewry of the Uni-
versity of Georgia announced that
Jan. 9 is the deadline for entries in
this year's Peabody Awards compe-
tition. Winners will be announced at
a luncheon meeting of the Radio
Executives Club of New York on
May 4. Peabody Awards for out-
standing television programs will
be made this year for the first time.
The Gillette Safety Razor Co., an-
nounced plans for the radio and TV
sponsorship over CBS and CBS-TV
of the Rose Bowl game to be played
at Pasadena, Cal., on Jan. 2. . . .
The NAB is prepared to throw its
full weight behind the fight to pre-
vent local taxation of radio stations,
General Counsel Don Petty said.
This week the Association will file
a brief as friend of the court to
support the petition for <re-hearing
by KGHI and KARK, Little Rock,
Ark, which have been carrying the
ball in the legal battle against the
$250 annual tax on stations and the
$50 personal tax on time salesmen.
The U. S. Supreme Court refused to
reverse a State Supreme Court de-
cision which had upheld the Little
Rock city authorities who levied
the taxes.
Benjamin Cohen, assistant secre-
tary-general of the UN, paid tribute
to "the outstanding coverage of
United Nations during the past year
by the broadcasters" at a luncheon
in the Rainbow Room of the RCA
Building, New York. Said Cohen,
"Through this public service alone
they have evidenced their dedica-
tion to the public interest, conve-
nience."
WNEW, New York, 10-kw indie,
was sold for a reported $2,000,000 to
a new corporation headed by Ber-
nice Judis, vice-president and gen-
eral manager, and Ira Herbert, vice-
president in charge of sales, in as-
sociation with six Providence, R. I.
businessmen. Arde Bulova and Mil-
ton Biow were major stockholders
among the former owners of the sta-
tion.
'Greatest Story' Wins
Freedom AM Award
(Continued from Page 1)
place in the radio category was won
by "Cavalcade of America," spon-
sored by the E. I. duPont de Nem-
ours Co. on NBC.
The two program series were
among some 200 American organi-
zations, productions, and individuals
which received cash awards and
medals from the Freedoms Founda-
tion in what will become an annual
event. The award categories ranged
from comic strips to sermons. The
radio division prizes are $2,000 for
first place and $750 for second place,
plus a gold medal.
Joins CBS Rcdio Sales
Harold Davis has been appointed
an account executive for CBS Radio
Sales, effective immediately. For-
merly assistant commercial manager
for WCAU, CBS affiliate in Philadel-
phia, he replaces Edward Larkin.
now with Radio Sales-Television.
you'll wish this trip
to Los Angeles lasted longer!
A flight to Los Angeles on "the Hollywood" is a short one no
matter how yon look at it. Actually, you leave at noon and
arrive at 8:30 p.m., stopping only at Chicago en route.
But the timetable is hard to believe. WHiat with the superb
service aloft, United's delightlul hospitality (including deli-
cious full-course meals), and the pleasant companionship ot
your fellow-passengers, the flight seems even shorter.
UNITED AIR LINES
6
RADIO DAILY
Monday, November 21, 1949
Commission Asks
FM Frequency Shifts
Washington Bureau of RADIO DAILY
Washington— A reshuffling of FM
channel assignments in several areas
was proposed by the FCC yesterday,
with Philadelphia to lose three to
Wilmington, which in turn gives up
three other channels. The Commis-
sion explained that the changes are
designed to cut down adjacent chan-
nel interference. December 19 is the
deadline for comments on the pro-
posed changes.
The changes call for frequency
changes for three stations with two
in Wilmington. These are WAMS-
FM and WDEL-FM, moving respec-
tively from Channel 241 to 243 and
from 229 to 279. The third station re-
quired to shift would be WRFL,
Winchester. Va., moving from 223 to
236.
The allocation changes proposed
follows:
CHANNELS
GENERAL AREA
Gadsden. Ala. . . .
Ventura. Calif. . .
Bridgeport. Conn.
Coram, N. Y
Philadelphia, Penn. .
Baltimore, Md
Winchester. Va
Frederick. Md
Front Royal, Va. . .
Harrisburg, Pa
Holyoke, Mass
Keene, N. H
Batavia. N. Y
Bristol Center, N. Y.
Columbus, Neb. . . .
Sunbury, Pa
Concord. N. C
Laurinburs. N. C.
Milwaukee. Wis. . . .
Madison. Wis
DELETE
ADD
226
264
248
277
248
f 221)
f 243
< 241
{ 279
[ 297
L 295
( 243
•( 279
1 295
294
293
223
236
268
260
236
259
282
300
282
235
236
268
284
243
243
26 i
255
255
251
AM Radio Business
Reported Good By CKLW
Detroit— Ted Campeau, president
of CKLW, Detroit and Windsor, says
that "AM radio is far from being on
the way out," and cites sales figures
to prove it. CKLW's business, Cam-
peau disclosed "is 28 per cent of a
year ago, and both local and nation-
al commitments already made for
1950 point to a banner year."
He added: "The recent sharp up-
turn in retail sales of AM sets in the
Detroit area ties in perfectly with
our own station's business increase.
It proves that both advertisers and
listeners are accepting AM broad-
casting as the mass-appeal medium
for a long time to come."
Use Telephone Technique
Making use of the beep telephone
conversation technique in the broad-
casting of election returns, Lou
Frankel, public relations director of
WFDR, New York, FM station, was
able to rebroadcast telephone re-
ports on election results furnished
by nine radio stations in upstate
New York. Frankel made arrange-
ments last Tuesday night for pick-
ups from the upstate broadcasters at
K:30. 9:30 and 10:30 p.m.
PICTURE OF THE WEEK
(Photo by Sy Friedman, NBC Television)
This photograph of Vice-President Barkley and his new wife at their
wedding reception was made off an NBC television screen in New
York City. The cameras of NBC's St. Louis affiliate KSD-TV, picked
up the event from the time (11:45 a.m., EST) the Veep and his bride
arrived at the church until the wedding luncheon, at the home of Mrs.
T. M. Sayman, began, 1 p.m., EST.
Tito Named By Mutual I Seven 52-Week Contracts
To Production Post Added To WHLI's Roster
TV Set Manufacturers
Using Co-op Air Time
A spot check survey of ten major
television receiver manufacturers
conducted last week by Radio Daily
revealed that paid radio time to pro-
mote the sales of TV sets was being
bought either on a cooperative
(manufacturer and dealer splitting
the nut) basis or by dealers who
lumped TV products in with other
merchandise being pushed. The gen-
eral consensus of manufacturers' ad
chief's opinion was that the greater
part of the money being spent was
going to local stations.
Heavy coin, however, was going
into TV advertising on a national
basis, it was ascertained, and several
manufacturers admitted mulling
plans for even greater radio and TV
time expenditures during the coming
year.
Some Cut TV Commercials
Several manufacturers, already
sponsoring network AM programs
for their other products, are cutting
TV commercials into the regular
show in cities with TV facilities.
One exception to what seems to be
the general rule in the industry is
Pilot Radio who recently bought the
Lyle Van 11 p.m. news over WOR to
plug its anniversary television re-
ceiver. Pilot also uses spots over
WQXR.
Rocco L. Tito, former CBS pro-
ducer-director, has joined Mutual
as assistant director of production,
it has been announced by William
Fineshriber, v-p in charge of pro-
grams.
Started in 1929
Tito entered radio in 1929 as a
CBS staff announcer. He later be-
came an associate director of several
CBS shows including "Let's Pre-
tend," "Crime Photographer," "Strike
It Rich," and the Norman Corwin
series.
Takes WNAX Sales Post
Robert B. Donavan, sales promo-
tion manager for WNAX, Yankton-
Sioux City, has been moved to the
sales department of the same station.
Moving into Donavan's spot as de-
partment manager is Dick Harris.
Donavan has been with WNAX for
18 months. He was formerly with
WLS. Chicago, as assistant promo-
tion manager. He will be located in
Sioux City.
Kid Show Rating High
"Straight Arrow," over Mutual, is
the first children's radio program to
be given a top ten rating in daytime
listening by the Nielsen Radio Index,
recent figures released reveal. Mu-
tual claims one reason for the high
rating is large amount of coin spent
this year in promotion and publicity
aimed at the kids. Show is sponsored
three times a week by the National
Biscuit Company for its cereal prod-
ucts.
Four new and three renewal con-
tracts, all for 52-week periods, were
signed between Long Island adver-
tisers and WHLI & WHLI - FM,
Hempstead, L. I., during the last
two weeks of October, it was an-
nounced last week by Joseph A.
Lenn, v-p in charge of sales at the
station.
New Deals Listed
The new deals were: Apparel
Shop, Inc., of Hempstead, for four
10-minute programs weekly, -9: 35 to
9: 45 a.m., on "Rendezvous With Ro-
mance"; Coronet Cleaners, Inc., of
Glen Cove, Levittown, West Hemp-
stead and Hempstead, for four 10-
minute programs weekly, Tuesdays,
Thursdays and Saturdays, 8:05 to
8: 15 a.m., on "Commuters' Time"
and Sunday, 10: 35 to 10: 45 p.m., on
"Melody Caravan"; Monarch-Spahn
Co., Inc., of Manhattan, with stores
on Long Island, seven 15-minute
programs weekly, 3:00 to 3:15 p.m.,
on "Musical Playhouse," and Way-
side Bedding of West Hempstead
for three 10-minute programs week-
ly, 8:35 to 8:45 a.m., on "Commu-
ters' Time."
Renewal contracts included three
52-week agreements with the Mine-
ola Rug and Carpet Co., four 10-
minute programs weekly, 2:35 to
2:45 p.m., on "Music That Lives";
Hempstead Bank for six five-minute
newscasts weekly, 8:00 to 8:05 a.m.,
and Second National Bank and
Trust Co. of Hempstead for seven
15-minute programs weekly, 3:45 to
4 p.m., on "Musical Playhouse."
The Long Island Lighting Co. re-
Bogert Named Vice-Pres.,
Of Hooper Organization
C. E. Hooper Inc. has announced
the election of John Lyman Bogert
as vice-president and technical di-
rector. Bogert, who joined the
Hooper firm last April, began his ad-
vertising career in 1920 as director
of sales and advertising for the
Waltham Watch Co. At one time he
was director of market research for
i Lever Brothers.
Hughes Resigns Post
Lawrence M. Hughes has resigned
as editor of Sponsor magazine effec-
tive December 31st. Hughes succeed-
ed Joe Koehler to the post two
months ago and was formerly asso-
ciated with the trade paper Adver-
tising Age.
Coincident with the announce-
ment, Norman Glenn, editor-pub-
lisher of Sponsor, announced three
additions to the publication's staff.
Ellen Davis has been named man-
aging editor and two new senior
editors, Hope Beauchamp and Irv
Marder have been added.
newed for another 13 weeks its
sponsorship of "This Is Your Long
Island," Mondays through Fridays,
10:45 to 11 a.m., for familiar music
and notes on points of historic inter-
est on Long Island.
New Spot Business
New spot business included The
Frock and Bonnett Shoppe of Hemp-
stead, King Kullen Grocery Co. of
Jamaica with stores throughout
Long Island, Nassau Bicycle Ex-
change of Mineola and the New
York Times.
Section of RADIO DAILY, Monday, November 21, 1949 — TELEVISION DAILY is fully protected by register and copyright
BAB SURVEYS RATE PRACTICES
TELE TOPICS
THE WEEK'S WASH: As part of its
' holiday promotion, Ronson will simul-
cast "Twenty Questions'' over the NBC-TV
web, WOR-TV and the Mutual AM hook-
up for five weeks beginning Nov. 26.
Program is aired Saturdays, 8 p.m. Grey
agency handles the account. . . . Chevrolet
Dealers in Boston are really going all-out
in TV. Already bankrolling all 35 home
games of the Bruins pro hockey team
over WBZ-TV, the group has just signed
with the station for a five-a-week quarter-
hour variety show. The dealers sponsored
Braves and Red Sox baseball over the
Westinghouse outlet last season and will
repeat next year. . . . WCAU-TV has
upped its local class A hourly rate to
$700. Its CBS network rate is $1,000.
•
THE NOTRE DAME-NORTH CAROLINA
' clash last week walked all over its TV
competition according to a special Hooper
survey. Carried by Du Mont, the game had
a rating of 22.2, with 75.1 share of au-
dience. Army-Penn game on NBC was
rated 5.5; "Of Human Interest," a film
on WATV, had 1.1, and the Navy-
Columbia contest on CBS had 0.8. Total
sets-in-use in combined AM-TV homes was
34.7 per cent, with video accounting for
29.6 per cent. . . . The Henry Souvaine
office, which has been producing inter-
mission features for the ABC Saturday
afternoon airings of the Met for the past
nine years, will perform a similar chore at
tonite's coverage, supervising the pre-
curtain and two intermission pickups.
•
A WEEKLY nite-time half-hour will be
made available by WOR-TV early
next year to agencies and package firms
as a showcase for new programs. Julius
Seebach, station's program veepee is look-
ing for a sizeable number, so that "when
we start we shall have lined up enough
acceptable programs to assure the con-
tinuance of the series." . . . New issue
of Look mag, out tomorrow, applauds Dr.
Allen B. Du Mont as the "Father Of Tele-
vision." The bit about him is placed next
to one about Paul Douglas, former CBS
announcer. . . . A I lard ale Productions has
completed four films in a projected series
of 26 featuring Ken Niles and titled
"Hollywood Startime."
•
TWO DAILY RACES at Bowie will be
' aired by WNBW, beginning today, for
Gunther Brewing Co., through Ruthrauff
b Ryan. Station, owned by NBC, will feed
the races to WAAM, ABC affiliate in
Baltimore, which carries a daily afternoon
sports show for Gunther. . . . Pathe Cine
is introducing a 16mm. camera "designed
to fill the needs" of TV films. Priced under
$400 and weighing less than five pounds,
camera has a full frame focus which per-
mits viewing the picture through the
lens while shooting.
Comparative Testing
Begins Today In D. C.
Washington Bureau of RADIO DAILY
Washington — Comparative demon-
strations of RCA and CBS color and
DuMont black-and-white TV will
get under way before the FCC today
and will continue through tomor-
row.
The Commission at the weekend
announced the schedule of program
material to be scanned. Included are
wrestling, boxing, interviews, adver-
tising scenes, chorus singing, variety
shows, puppet shows, cooking in-
structions, flower arrangements and
numerous other types of presenta-
tions.
To Resume In February
The demonstrations will conclude
the initial phase of the Commission's
color hearings, which will be re-
sumed in February with demonstra-
tions of the Color Television, Inc.,
system and additional comparative
tests.
Automotive Firms Heavy
In Newsreel Sponsorship
Sponsorship of the Telenews-INS
weekly newsreel over WHEN, Syra-
cuse, by two local Chevrolet dealers
brings to nine the number of mar-
kets in which the reel is sponsored
by an automotive firm. The others
are Detroit, Los Angeles, Minneapo-
lis, New York, Omaha, Schenectady,
San Diego and Toledo.
Exploitation
About 3,000,000 children and
their parents are expected to see
NBC puppet star "Howdy Doody"
who will be featured in three
Thanksgiving Day parades In
the Gimbels parade in Philadel-
phia, Bob Smith will lead the
procession in an open car fol-
lowed by floats picturing the
show's cast New York's Macy
parade will feature a 13'/2-foot
replica of the puppet, while
Cla-abell, the show's clown, will
lead the Bamberger parade in
Newark.
Bloomington, Ind.
Is Smallest TV City
Bloomington, Indiana — Pride in
bigness is an American trait. Thus
when a community takes pride in
lack of bigness, it's news.
That's the case with Bloomington,
a city of 7,300 families, which is
proudly claiming to be the smallest
city in the nation with a TV station.
The outlet, WTTV, is owned and
operated by Sarkes and Mary Tar-
zian and has been on the air since
Armistice Day.
Although WTTV was the first in
the state to apply for a video license,
it followed WFBM-TV, Indianapolis,
into operation because chief engi-
neer Morton Weigel and his staff
made most of the major equipment
used in setting up the station.
The Week In Television
TV Authority Voted Into Existence By 4-A's
International board of the 4-A's voted into existence Television Au-
thority, an overall group to represent talent in the TV field. Five eastern
unions approved the measure, which was opposed by the two film guilds.
The step was taken "with the express understanding" that TV A would
"mediate all matters that may he in dispute with" the western unions. . . .
FCC said it will grant no more okays for TV relay for "non-experimental
exhibition purposes," thus cutting off use of channels for theaters until
action on applications for frequencies by several movie groups. . . .
Madison Square Garden peddling three winter sports packages without
success, because of price tags said to be excessively high by both stations
and advertisers. . . . Plans are being formulated for construction, atop
Empire State Bldg., of a master transmitter antenna mast which could ac-
commodate all stations in the N. Y. area. Only two outlets. WCBS-T]'
and WOR-TV . are believed definitely not interested in the project. . . .
Great Britain was drawn into the war between RCA and CBS when Dr.
Peter Goldmark returned from London and announced that BBC. would
begin experiments with the CBS color system. RCA then released a state-
ment by a BBC. te/pper to the effect that Britain was equally interested in
all systems and that no arrangements bad been made, Goldmark immedi-
ately retaliated with the statement that "RCA is again attempting to ride
CBS' coattatls in color television."
Reveals Similarity
Between TV, AM
Rate Cards
(Continued from Page 1)
sets served." Six months is the most
frequently accepted rate protection
period in TV, the report said, al-
though considerable variation does
result from different methods of
measuring the six months. Largest
group of stations guarantees rates
from the date notice is given of
an impending change, while the sec-
ond of the two largest groups pro-
tects only for six months from the
date the series contracted for ac-
tually begins.
Short Periods Come Higher
Also noted was a tendency among
TV outlets to charge more for short-
er program periods in relation to
their basic hourly rate than the gen-
erally accepted ratio in radio. Most
TV stations find it necessary to
charge 25 per cent of their basic
hourly rate for five minute seg-
ments, for example, while 20 per
cent is the radio recommendation of
NAB. For longer periods of time,
however, the ratios tend to be iden-
tical.
Only nine of the 75 stations whose
rate cards were studied do n>ot make
any extra charge for use of their
studio or film projection facilities
unless an abnormal amount of re-
hearsal time is required. Largest
group, 37 stations, make no charge
for film projection facilities but do
charge extra for live studio shows.
The study was done by Charles
A. Baston, assistant director of BAB
for tele.
Members Listed
Members of the standardization
group are Eugene Thomas, WOIC.
Washington, chairman; Arthur Ger-
bel, Jr., KJR, Seattle; Henry W.
Slavick. WMCT. Memphis; E. K.
Jett. WMAR-TV, Baltimore; Louis
Pead, WDSU-TV, New Orleans:
John E. Surrick. WFIL-TV, Phila-
delphia; James T. Milne, WNHC-TV.
New Haven; George W. Harvey,
WGN-TV. Chicago; E. Y. Flanigan.
WSPD-TV, Toledo; William B. Ryan.
KFI-TV. Los Angeles; George Mos-
kovics, CBS: James V. McConnell.
NBC; Harold L. Morgan, ABC: Ed-
ward Codel, I'atz Agency; William
H. Weldon, Blair TV; Russel Wood-
ward, Free and Peters, and Henry
I. Christal. Edward Petry.
WBNS-TV Sells Hoop Sked
Columbus, Ohio — David Davics
Packing Co. has signed with WBNS-
TV for sponsorship of Ohio State
University's home basketball sched-
ule of ten games. Marty DeVictor
will be behind the mike.
8
RADIO DAILY
Monday. November 21, 1949
SEDGWICK
Sedgwick Favors
Can. Radio Changes
(Continued from Page 1)
vorcement of government radio and
private broadcasting to the extent
that CBC operations would be cul-
tural and educational and other
private radio
e n t e rprise
in Canada
would take over
commercial
broadcasting.
C o m m enting
on the advanta-
ges of separating
the CBC from
commercial ra-
d i o , Sedgwick
summed up his
belief as follows:
(a) "It is the
type of activity
they were originally designed
to perform;
(b*) "They can devote their time
and staff to the development of dis-
tinctively Canadian talent and pro-
grammes;
(c) "It will avoid the everlasting
criticism from people who like to
listen to their radio free from all
commercialism;
(d) "Private stations will be put
on their toes in an endeavour to
measure up to the type of non-com-
mercial public service broadcasting
originated by the CBC;
(e) "The continuous friction be-
tween the private stations and CBC
will disappear;
(f ) "As has been said the CBC has
a capable staff and they should not
be hampered by the limitations im-
posed by the advertising business."
Wants Indies Free
The Toronto broadcaster said he
concurred with the proposal of other
Canadian broadcasters "that inde-
pendent radio stations should be
completely free from control and
regulation by the Canadian Broad-
casting Corporation."
Turning to television he said: "In
my view television is a part of
broadcasting and TV channels
should be made available to broad-
casters as soon as possible in order
to ensure that Canada does not lose
any part of its position on the TV
spectrum."
COflST-TO -COAST
KCMO-FM, Kansas City.
Testing Transit Radio
Kansas City, Mo. — Details of a
Transit Radio test being conducted
by KCMO-FM, Kansas City, in con-
junction with the Kansas City Pub-
lic Service Co., have been disclosed
by E. K. Hartenbower, general man-
ager of KCMO and KCMO-FM.
The test started Nov. 1. and is to
continue for 30 to 60 days. Thirty
motor busses, trolley busses, and
other vehicles have been equipped
with FM receivers for the test.
KCMO-FM will air background mu-
sic from 6 a.m. to 7 p.m., Monday
through Saturday, with news every
half-hour.
WKAP Building Under Way
Allentown, Pa.— WKAP, 1000-watt
independent, has started construc-
tion on its new building on North
Seventh Street here. The building
will be a $35,000 structure with
studios and transmitter combined.
Broadcasting is scheduled to start
from the new building in March of
1950.
Bail Pro Joins KXOK Staff
St. Louis, Mo. — Ken Johnson, left-
handed pitcher for the St. Louis
Cardinals, has joined the sales staff
of KXOK-FM, the Transit Radio sta-
tion. Johnson, like many other Card-
inal players, has made his home in
St. Louis, although he is originally
from Topeka, Kansas.
"Homicide" Program On KFWB
Hollywood, Calif. — The subject of
"homicide" was discussed on the
special Police Dept. show "On The
Beat" heard recently over KFWB. A
typical homicide policeman and his
duties were described. The Police
Band under the direction of Edmond
Burr, also took part in the program.
KITE Has School Room Program
San Antonio, Tex. — The Junior
League is sponsoring the transcribed
series "Books Bring Adventure-'
over station KITE each Thursday
afternoon. Programs are aired for
special in school listening for chil-
dren in the 8 to 14 age groups.
Football Banquet On WHBC
Canton, Ohio — Jim Muzzy has
done 20 play-by-play scholastic foot-
ball broadcasts this season for the
Sugardale Provision Company in
that city. Marking the close of the
football season will be the fifth An-
nual WHBC Football Award Dinner,
Tuesday, November 22, at which
time the outstanding players will be
honored and recognized.
Midnight Disc Show For WTTM
Trenton, N. J.— WTTM extended
its 7:00 a.m. to midnight shift by one
hour, recently, with the addition of
a 60-minute disc-show running up
to 1:00 a.m. This new show, "Sepia
Express," will be jockeyed by Kid
Swingster, well-known Negro radio
and nightclub personality.
New WNLK Series Schedule
Norwalk. Conn. — A "Know Your
School" series of programs will be
given over WNLK every Thursday
night from 9 to 9:30 effective De-
cember 1. The programs will be in
the form of interviews by Nora
Walker with members of the Board
of Education, school officials, teach-
ers, parents and members of the
teachers' union.
WHHT Add Members
Durham, N. C. — Bob Yongue,
sports editor; Don Lloyd, announcer;
Bob Byrd, vocalist and platter spin-
ner, and Bernard Baker, disc jockey,
are the new members of the WHHT
staff.
KGVO Construction Under Way
Missoula, Mont. — Construction
work on KGVO's new transmitter
location now in third week of pro-
gress. Bases have been poured for
the two new towers and the con-
tractor has already started construc-
tion work. Construction cost will ap-
proximate $75,000.
Baron At New Post
Albany, N. Y. — Paul Baron, who
joined WOKO as promotion man-
ager and continuity editor in April
of this year, has been appointed
program manager. He was formerly
with WHUC. Hudson. N. Y., and
KFMB, San Diego, Calif, in the same
capacity.
WLLH Fifteenth Celebration
Lowell, Mass. — Radio stations
WLLH of Lawrence and Lowell
celebrated their 15th birthday re-
cently. Originally WLEY in Lexing-
ton, WLLH moved to Lowell in
October of 1934, and since that time,
with local service and programs
their aim, they have continually in-
creased both their service and cov-
erage.
Joins WABI Staff
Bangor, Maine — Milton Chapman,
former senior account executive at
WPOR, Portland, has joined the
sales staff at WABI in Bangor. This
is the third edition in a month to
this 5,000 watter which is awaiting
FCC approval of new ownership by
Maine's ex-Governor Horace Hild-
reth and Murray Carpenter, WPOR's
ex-president and general manager.
KSL Sponsor Contest
Salt Lake City, Utah— The third
annual "Voice of Democracy" con-
test, enabling high school students
to express their views on the Ameri-
can way of life, was conducted re-
cently by the Junior Chamber of
Commerce and KSL. In order to
spark interest in the contest through
the whole inter-mountain area. KSL
ran spot announcements urging stu-
dents to enter.
WBT Man Honored
Charlotte, N. C. Grady Cole,
commentator and early morning
humorist of WBT, will be honored
by the citizens of Alexander County,
N. C, upon completion of their new
hospital in Taylorsville. A room in
the hospital will be named after
Cole, who has worked diligently for
months helping raise $1 0 0,0 00
through public donations to pay for
the hospital.
Bible Series Set
Norwalk, Conn. — A talk on the
Book of Job, Nov. 21, to be given by
the Rev. Paul Schade of the Com-
munity Baptist Church, will initiate
the WNLK series of 12 broadcasts on
"The Bible as Literature." The
broadcasts have been organized in
co-operation with the Norwalk Min-
isterial Association and will be given
every Monday night from 9 to 9:30.
Say Constitution Aids
Religion-On-Radio
(Continued from Page 1)
two groups have applied for permis-
sion to construct a series of low-
powered non-commercial FM sta-
tions. Hearing has been ordered by
the FCC on Constitutional grounds.
Methods of advancing the cause of
religion are actually entitled to pre-
ferential treatment under the First
Amendment, attorneys Leonard
Marks and Bernard Koteen said for
the Baptists. They argued that "the
free exercise" of religion, as set forth
in the First Amendment, "is in a
preferred position and must there-
fore be afforded every opportunity
to fullest expression."
Radio channels must therefore "be
made available to religious groups
to further the purposes of the First
Amendment, in the absence of con-
trary compelling considerations"
they argued. They quoted from the
Commission's controversial Scott de-
cision— which declared the right of
atheist Robert Harold Scott to seek
time to answer attacks upon atheism
— the statement that "freedom of
speech can be effectively denied by
denying access to the public means
of making expression effective —
whether public streets, parks, meet-
ing halls or the radio — as by legal
restraints or punishment of the
speaker."
In other parts of the lengthy brief
filed Friday, they pointed to mailing
Dreferences, draft law preferences,
travel exemptions, social security ex-
emptions, tax exemptions and vari-
ous other means whereby the Gov-
ernment constantly aids religious in-
stitutions. Included also was a list of
AM and FM stations licensed to re-
ligious groups. The point was made
that if it is unconstitutional to grant
the Baptist applications, then the
licenses of other stations owned by
religious groups should be with-
drawn.
WLW Plans Xmas Shows
Two Christmas programs from
Europe will be broadcast over WLW
by a Cincinnati woman visiting
shrines in Europe. Mrs. Toni Mer-
land will prepare the programs for
WLW's Special Broadcast Services
department. She plans to visit
shrines in France, Portugal, Spain
and Italy, stopoing in Rome for the
opening of Holy Year on Christmas
Eve. Mrs. Merland will prepare the
two WLW programs from her obser-
vations of Christmas activity in
European countries.
Roller Derby On ABC
"The Roller Derby," featuring de-
scriptions of roller skating at armor-
ies in New York and Philadelphia,
will be aired as a special ABC fea-
ture on four successive Monday
nights starting Nov. 21, 10:30-11
p.m. Joe Hasel and Ken Neidl, who
have been handling the commentary
on ABC's "Roller Derby" telecasts
will do the same for the radio ver-
VOL. 49, NO. 34
NEW YORK, TUESDAY, NOVEMBER 22, 1949
TEN CENTS
SPECIAL THANKSGIVING PROGRAMS SET
Home-Sel Production
Six Million For 10 Mo.
Washington Bureau of RADIO DAILY
Washington— Total U. S. production
of AM and AM-FM home receivers
probably exceeded six million in
the first 10 months of 1949, produc-
tion figures released at the week-
end show.
A total of 4,983,456 AM-only sets
was reported for RMA members
alone, along with 666.352 FM-AM
and FM-only. There was no break-
down on these, but it is likely that
the vast majority of these sets con-
(Continued on Page 6)
Coast Spot Campaign
Set For "Battleground"
West Coast Bureau of RADIO DAILY
Hollywood— M.G.M's West Coast
premiere of "Battleground" at the
new Egyptian on Dec. 1, will be
ballyhooed by 300 spot announce-
ments over eighteen local station*
between now and opening day, it
was announced yesterday. M-G-M
considers radio ad expenditures to
herald this opening as being one of
its "heaviest radio campaigns in
years." "Battleground" received a
similar radio build-up for the New
York opening.
Miller Brewery Extends
Contract On Welk Show
The Miller Brewing Company of
Milwaukee has signed a 26-week
contract extending its sponsorship
of the Lawrence Welk Show heard
Wednesday nights from 10 to 10:30
p.m., EST. Program has been spon-
sored by the brewery since June 1,
1949. Pieterson-Dunlap Associates,
Inc., of Milwaukee, Wise, is the
agency.
Launch Campaign
The 1949 Christmas Sea', cam-
paign in Nassau County was
launched yesterday by WOR's
John Gambling and Mrs. Theo-
dore Streibert, chairman of the
local campaign, in a broadcast
over WHLI and WHLI - FM in
Hempstead, Long Island. The pro-
gram was the first in a series
telling the story of the Christmas
Sea).
Pioneer Poller
Carl Haverlin. president of
BM1. Inc., and chairman of the
membership committee of Radio
Pioneers, yesterday credited RA-
DIO DAILY with recruiting 15
new members for the Pioneers. He
said that publication of a story
on the Pioneers membership drive
last Thursday brought a long
distance phone call from Tack
Weldon, WWOD, Lynchburg, Va..
on Friday and a wire from How-
ard E. Pill, sales manager of
WSFA, Montgomery, Ala. Other
new members came in bv phone
call and mail and all referred to
the RADIO DAILY article.
Radio Farm Directors
To Meet In Chicago
Chicago — 'Approximately 250 ra-
dio farm executives are expected
to attend the sixth annual meeting
of the National Association of Radio
Farm Directors which will be held
here at the Stevens Hotel next Sat-
urday and Sunday (Nov. 26 and 27) .
The two-day session will get un-
der way with a noon luncheon on
Saturday. True D. Morse, president
of the Doane Agricultural Service,
(Continued on Page 2)
Pratt Named President
Of Michigan Broadcasters
Lansing, Mich. — Stanley Pratt.
Dresident and general manager of
WSOO, Sault Ste Marie, has been
elected president of the Michigan
Association of Broadcasters, succeed-
(Continued on Page 3)
Radio And TV Broadcasters Schedule
Holiday Programs In Observance
Of Thanksgiving Day
Church Group Plans
TV-Film Programs
Syracuse, N. Y. — Plans of the
Protestant Radio Commission, rep-
resenting the major communions
and denominations in the country,
for production of live and film TV
programs at a budget of one million
dollars were revealed here over the
weekend by the Rev. Everett C.
Parker, director of the group.
Addressing 15 national church
representatives attending a week's
TV workshop at WHEN, Rev.
(Continued on Page 7)
Leisure Heads AFRA
Local in San Francisco
San Francisco — Clarence Leisure
of KNBC has been elected president
of the San Francisco Local of the
American Federation of Radio
Artists. First vice-president of the
(Continued on Page 2)
NBC Salutes WIS
On Opening Of Studios
Columbia, S. C. — A host of NBC
talent paid tribute over last week-
end and on Monday to station
WIS— WIS-FM to commemorate the
opening of the station's new studio
(Continued on Page 3)
Seven Broadcasters Share
In Amer. Freedom Awards
Valley Forge, Pa.— Presentation
of radio awards to networks, sta-
tions and individuals highlighted
first annual Freedoms Foundation
Day with General Dwight D. Eisen-
hower making the American
Freedom awards at historic Valley
Forge.
The first award for network pro-
gramming went to ABC for "The
Greatest Story Ever Told" with
NBC's Cavalcade of America taking
second place. These awards were
reported in Friday's Radio Daily.
Third award went to George (Bon
Bon) Tunnell of WDAS, Phila-
delphia, for having "spoken up for
freedom" in such ways as to con-
tribute to preserving and strength-
ening the American way of life and
principles for which it stands. Tun-
nell, a Negro disc jockey, presents
"The Bon Bon Show" on WDAS
(Continued on Page i)
The four major networks
have planned extensive spe-
cial Thanksgiving Day pro-
gramming to be broadcast this
week. Several of the webs
kicked-off on Sunday night
and program departments and
special events rooms have
lined up an array of airers
emanating from New York,
(Continued on Page 6)
Publishers Seeking
Facsimile Rights
Toronto — Canada's newspaper
publishers yesterday claimed a right
of first-choice in the development of
facsimile broadcasting, a process by
which "printed" news can be
brought into the home without the
use of printing presses or carrier-
boys.
The claim was made during dis-
cussion of a brief presented the
Royal Commission on National De-
(Continued on Page 3)
New Regulatory Body
Urged For Canada
Calgary — ■ A separate regulatory
body to license and regulate Cana-
dian radio was urged over the week-
end in a brief submitted to the Royal
Commission on Arts, Letters and
Sciences.
The brief was submitted by the
(Continued on Page 2)
Gratitude
Sydney Mahler, the Brooklyn
baker who hit the jackpot by
naming the Mystery Melody on
"Stop the Music" over ABC two
weeks ago. showed up at the
network Sunday with two big
cakes, one for the network dec-
orated with the words "Thanks
lor Calling" and the other in-
scribed "Thank You Walter." lor
Wlnchell. giver oi the clue.
2
RADl6 DAILY
Tuesday, November 22, 1949
Leisure Heads AFRA
Local in San Francisco
New Regulatory Body
Vol. 49, No. 34 Tues., Nov. 22, 1949 10 Cts.
JOHN W. ALICOATE : : Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays. Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
MerseTeau, Treasurer and General Manager;
Marvin Kirsch, Vice-President; Chester B.
Bahn, Vice-President; Charles A. Alicoiite,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily.
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Cable address : Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older, Chief 6417 Dahloneoa Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate. Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas. Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
under the act of March 3, 1879.
FINANCIAL
NEW YORK STOCK EXCHANGE
Net
High Low Close Chg.
ABC 7% 75/s 75/8 — 1/4
Admiral Corp. . . . 15 14% 14%
Am. Tel. & Tel. .146*8 146'/4 14638 + l/8
CBS A 25 V8 2434 25 — %
CBS B 25 25 25 — V*
Philco 303/4 29% 30 — %
Philco pfd 8234 8234 823., _ 3,4
RCA Common 13 12% 1234 — l/8
RCA 1st pfd 73 '4 725/8 7258 — 3/8
Stewart-Warner 12i4 12 12 — l/8
Westinghouse 2838 27% 27% — V->
Westinghousc pfd. 101 1005/8 101 + S/g
Zenith Radio 29% 29 29 — V2
NEW YORK CURB EXCHANGE
Hazeltine Corp. 14% 14% 1474
Nat. Union Radio 25/8 25/8 25/8
OVER THE COUNTER
Bid Asked
DuMont Lab 141/4 15%
Stromberg-Carlson 1 3% 15
WFDF SALES STAFF
SETS SALES RECORD
Flint. Michigan — Lester W. Lindow. Gen. Mgr.
WFDF. announced sales staff had established a
new kind of sales record by selling four special
Christmas shows within four hours after receipt
of program platters from Cardinal Company in
Hollywood.
Lindow pointed out the shows, custom-built
by Cardinal for local release ?s "radio Christ-
mas cards." are normally pitched at various
sponsors to pro-rate cost, but flat package cost
of $20.00 established by Cardinal for all mar-
kets made it possible to unload shows in one
sales swoop.
Tagged "Xmas-4," the shows feature a num-
ber of headliners, marking first time some have
appeared It! this type quarter-hour stanza.
CLARK DENNIS. Capitol Records artist, ap-
pears in a "Musiral Christmas Tree"; THE
MODERNAIRES. heard regularly over "Club
Fifteen" are featured in a "Musical Sleigh
Ride": MARVIN MILLER, noted narrator-
actor-anncr., in a dramatization of The Na-
tivity; and ART BAKER with "Christmas
8torie«."
Last minute orders for the package, slanted
for Christmas week, are ava-lable Cardinal Co..
6000 Sunset. Hollywood. Calif.
Radio Farm Directors
Will Meet In Chicago
I Continued from Page 1)
St. Louis, will discuss "The Eco-
nomic Outlook for Agriculture in
1950."
Television will occupy a promi-
nent part in the agenda. The Satur-
day afternoon session will deal with
"practical RFD Television," with
Mai Hansen, farm director of WOW,
Omaha, serving as chairman. The
^roup will view a televised presen-
tation from the International Live-
stock Exposition and offer critical
discussion afterward. In addition,
farm directors Bill Givens, WGY;
Layne Beatv, WBAP; and Tom Page,
WNBC, will join Maynard Speece,
of the United States Department of
Agriculture's radio and television
information service, in reports of
rural TV projects and problems.
Will Elect Officers
Officers for the new year will
also be elected during the farm
confab. Present officers are: Wal-
lace Kadderly, KGW. Portland,
Oregon, president; Gordon Louden,
Agricultural Extension Service,
Louisiana State University, Baton
Rouge, vice-president; and Phil
Alampi, WJZ, New York, secretary-
treasurer. Paul Visser of the NBC
Agricultural Department, is general
program chairman for this year's
convention.
Maurice B. Mitchell, director of
the Broadcast Advertising Bureau,
will discuss "Farm Programs for
Advertisers" Saturday night.
Panel Discussions Planned
Two panel discussions are set for
Sunday afternoon. From 2:00 to
3:00 p.m., Roy Battles, farm director
of WLW, will moderate a panel on
"Selling Farm Programs." Panel
members include Joseph G. Bum-
garner, agricultural account execu-
tive, E- H. Brown, advertising agen-
cy, Chicago; Lew Van Nostrand.
sales manager, WMT, Cedar Rapids,
Towa; Lowell Watts, farm director,
KLZ, Denver; and Leo OLsen. De-
kalb Agricultural Association, De-
Kalb, Illinois.
The second panel, from 3:00 to
4:00 p.m., will be under the direc-
tion of Charles Worcester, farm
service director, WMT, Cedar Rap-
ids. Joining Worcester in discussing
"Servicing the Farm Program and
Keeping It Sold" will be: Charles
N. Karr, sales promotion manager,
tractor division, Allis - Chalmers
Mfg. Co., Milwaukee; Ross Wallace,
Wallace Advertising Agency, Des
Moines; Don Sullivan, commercial
manager, WNAX, Yankton, South
Dakota; and John C. Drake, sales
promotion and publicity director
for WLS, Chicago.
Sam Schneider, farm director at
KVOO, Tulsa, will be in charge of
a general summation and group dis-
cussion following the two panel
meetings.
Dr. Kenneth McFarland, superin-
tendent of the public schools of
Topeka, Kansas, will be the featured
speaker at the annual banquet Sun-
day night which will wind up the
two-day affair. Larry Haeg, farm
director of WCCO, Minneapolis,
will serve as toastmaster.
(Continued from Page 1)
local until October 31, 1950, will
be Bert Buzzini of KCBS.
Jim Moore of KGO fills the posi-
tion of second vice-president and
Ken Langley is the new recording
secretary. NBC singing star Bill
Gavin was re-elected treasurer for a
third time.
Mutual Rep. Covers
Rescue Of Army Flyers
Edythe J. Messerand. Assistant
Director of News and Special Fea-
tures at WOR, in Bermuda on an-
other assignment, got a break in
covering the arrival in Bermuda of
the eighteen long sought survivors
of the B-29 which ditched in angry
Atlantic waters last week. The webs
were mostly obliged to fly in news-
men with recording equipment to
cover the story and get interviews
with the airmen. All webs, how-
ever, covered the story for either
radio or TV, or both.
Mutual Co-op Grows
Bert J. Hauser, Director of Co-Op
Sales, MBS, announced yesterday
that Marvin Miller's "Behind The
Story," originating in Hollywood
and on the air since mid-September,
Urged For Canada
(Continued from Page 1)
All-Canada Mutually-Operated Ra-
dio Stations and presented by H. R.
Carson of Calgary, chairman of the
organization's executive committee.
"Such a body could establish as a
matter of right the principle of pri-
vate stations joining together in re-
gional or national networks," Carson
said.
The private broadcasters and the
Canadian Broadcasting Corporation
— the present regulatory body —
could present evidence to this new
body as to what activities and regu-
lations would be in the public inter-
est.
Co-Operative Group
ACMO is a co-operative group of
station managers from 10 stations in
western Canada and one in Ontario;
CJVI, Victoria, B.C.; CKWX, Van-
couver, B.C.; CJAT, Trail, B.C.;
CJOC, Lethbridge, Alberta; CFAC,
Calgary, Alberta; CJCA, Edmonton,
Alberta, CFGP, Grande Prairie, Al-
berta; CKCK, Regina, Sask., CKRM.
Regina, Sas., CKRC, Winnipeg, Man.,
and CKOC, Hamilton, Ontario.
has already picked up bankrollers
on 136 Mutual stations including the
Don Lee and Yankee networks and
CKO. Detroit and WGN, Chicago.
When a scared deer gets loose in a china shop, there's not
much you can do except open the door and hope for the best.
But if you timebuyers want a sales kick in Baltimore, you
don't have to trust to luck. Cold, hard facts and figures lead
you straight to W-I-T-H, the bargain buy in this market.
Yes, sir! If you want to do a lot with a little bit of money,
use W-I-T-H, the station that delivers more listeners-per-
dollar than any other station in town. Get the full W-I-T-H
story from your Headley-Reed man today.
Tuesday, November 22, 1949
RADIO DAILY:
Eisenhower Presents
'Freedom' Citations
(Continued from Page 1)
each day from 11:30 a.m., to 12:30
p.m., and the show is fashioned to
service the radio needs of the Negro
community.
Other cash awards and honorable
mentions of Freedom Foundation
included; to Dr. George S. Venson
for his "Land of the Free" program
on Don Lee network; CBS for its
"You Are There" series; Willard
Wilson for his script for "It Might
Have Been You"; WWJ, Detroit, for
"Twenty-Four Hours Under Com-
munism"; WCAU, Philadelphia, for
"The Blessings of Liberty"; KFAC,
Los Angeles, for "Spiritual Mobili-
zation for Freedom" and WJR, De-
troit, for its "Know Your America"
series.
Gold Medals Awarded
Gold medals were awarded to
Knox Manning, KNX, Los Angeles,
for "Open Letter to Paul Robeson";
Jack Beall for his Anti-Communist
series on ABC; Radio Council of
the Chicago Schools for "These
Things Are America" on WBEZ;
NBC for its documentary, "Living,
1949" and Col. Robert McCormick
of the Chicago Tribune for "Respon-
sibility in a Free Enterprise State"
heard on MBS.
Announcements were made of the
winners of 144 cash awards, totaling
$84,000, of 100 gold medals and 500
certificates of merit. They include
individuals and organizations who
have "spoken up for freedom by
words or deeds" within the last two
years.
Awards were given in various
classifications, including cartoons,
editorials, magazine articles, radio
programs, motion pictures, sermons,
commencement addresses in both
colleges and high schools, union
publications, company and employee
publications, and advertising cam-
paigns.
A jury of 21 prominent persons,
including Chief Justices of nine
State Supreme Courts, selected the
winners after several months of
study. Harold E. Stassen, president
of the University of Pennsylvania, is
chairman of this year's annual
award jury.
Pratt Named President
Of Michigan Broadcasters
(Continued from Page 1)
ing Milton Greenebaum. WSAM,
Saginaw. Other officers elected
were, vice-president. Howard K.
Finch, WJIM; and secretary-treas-
urer, J. P. Scherer, WHFB.
Worth Kramer, WJR; Edward
Baughn, WPAG; Willis Dunbar,
WKZO and WJEF; and Mr. Greene-
baum were elected to the Board of
Directors. The MAB has been in
operation for two years and this
year's convention was exceptionally
well attended with practically all
Michigan broadcasters being repre-
sented.
California Commentary. . .
• • • TV PRODUCTION men from Mexico City are in Hollywood
and New York as observers as Emilio Azcarraga makes plans lor the
launching of a commercial TV station south of the border. . . Group
of broadcasters and aqency executives will qo to
HollyW^OOCl Phoenix, Arizona, this weekend to attend the 16th
District NAB convention which will be held there
next Monday and Tuesday. . . Al Woodbury has signed to score the
new 39-week Army Air Force show to be recorded by C. P. McGregor
and released to over a thousand stations a week . . . MGM picture
studio has okayed a radio series for its child star, Margaret O'Brien.
. . . Ben Gage's final KTTV video show was kinescoped by CBS and
now Harry Ackerman has sent the film east for approval as a web
sponsored half-hour program to be released to all of the CBS-TV
stations. . . . Popular radio maestro Frank DeVol has just finished writing
"The Presidential March," which will be sent to President Truman this
month and DeVol will also record the selection for Capital . . . Connie
Haines, recently signed by MGM to sing three songs in "Duchess of
Idaho" is reported to receive S10.000 for the stint. Connie used to gel
$100 a week with Tommy Dorsey, not so long ago. . . . Mel Blanc is
being kept so busy that the only available time he has is between
3:49 and 4:00 p.m. on Fridays. Surprising that he has that much time
left.
j& # iz -fr
• • • HARRY HICKOX, Hollywood radio and TV emcee,
is huddling with two sponsors this week and if the deal is set
his LA TV show, "Truth about Dixie," will be kinescoped for
national sponsorship the first of the year. . . . United Productions
of America will preem TV, entertainment and industrial cartoons
Nov. 19-23 in Hollywood's first industry-wide Animation Art
Festival; date also marks UPA's sixth anniversary. . . . "Vera Vague
Show" heard every Thursday over ABC will broadcast from
N. Y. for 5 weeks, after which the show will again originate in
Hollywood. . . . Rumors that Jack Benny will be a feature of the
1951 TV parade with a one-hour show persist with no denials from
Jack. . . . George "Gabby" Hayes is looking for a "front man" for
a prairie radio show next fall. . . . Robert Riley Crutcher is
adapting a series of radio dramas he wrote for the Silver Theater
several years ago for television, under option to O.K. Productions.
Stories include "I'll Never Forget" which starred Laurence
Olivier, "Magic Darkness" for Jeffrey Lynn, and "Whodunit,"
which featured Bob Hope. . . . Louella Parsons tapes Thanksgiv-
ing shopping interviews with Dorothy Lamour, Joan Crawford
and Sydney Greenstreet Monday at the Farmers Market, for
release on the Parsons Radio Show. ... Ed Wynn was the hon-
ored guest at a surprise birthday party backstage at CBS' Studio
A last Wednesday. Wynn marked his 63rd birthday anniversary.
Many happy returns of the day. . . . Cy Howards "Life With
Luigi" on which J. Carrol Naish and Alan Reed are starred and
which Mac Benoff directs over CBS network every Tuesday night
is climbing toward the top of the ratings.
"fr ft # &
• • • "STU" WILSON, zany emcee of KFI-TV's "Are Ya LookinV
gets fan mail not only from adult viewers every afternoon but from
"real young" kids — 2 years and up. "I must have universal appeal."
Stu says modestly. . . . Mutual-Don Lee's "California Caravan" program
moved to San Francisco for the broadcast of Sunday Nov. 20th. Show
was aired from the Civic Auditorium as an integral part of the "Western
Hall of Fame Pageant" being staged in that city. . . Ken MacClelland.
signed as art director of the "Ed Wynn Show" on CBS Television.
Publishers Seeking
Facsimile Rights
(Continued from Page 1)
velopment in the Arts, Letters and
Sciences by the Canadian Daily
Newspapers Association.
Roy H. Thomson, president of the
Thomson dailies, and one of five
spokesmen for the 19-member dele-
gation, maintained that newspapers
should have a preferred position in
the allocation of frequency modula-
tion channels as they become avail-
able for facsimile broadcast.
Asked by commission counsel
Peter Wright if this request would
still be made if it were to result
in a monopoly of facsimile by
newspapers, Mr. Thomson replied:
"Yes. Newspapers are responsible
organizations. They know the busi-
ness of handling news and treat the
news with respect. . . . They are
the logical people who should pro-
ceed with a new medium of handling
news. . . ."
Clifford Sifton of the Winnipeg
Free Press said he felt the general
view of Canadian publishers was
that licensing authority should be
"as far removed from day-to-day
politics as possible."
Under present radio regulations,
facsimile broadcasting would come
under control of the publicly-owned
CBC.
NBC Salutes WIS
On Opening Of Studios
(Continued from Page 1)
and office building as thousands
of enthusiastic South Carolinians
toured the new edifice. NBC Chair-
man of the Board Niles Trammell.
actors Jay Jostyn and Jan Miner,
director-producer Harry W. Junkin,
and commentator George Hicks all
took part in the opening day cere-
monies. G. Richard Shafto is gen-
eral manager of WIS.
As part of the festive occasion,
NBC originated the "Radio City
Playhouse" from WIS with Miss
Miner in a starring role supported
by a cast of Columbians, and George
Hicks was cut into the Theater
Guild program for his between-the-
acts commentary. The dedication
broadcast on Saturday featured Mr.
Trammell as guest of honor.
Special dedicatory broadcasts
were heard over WIS on Sunday
featuring salutes from top NBC
stars Bob Hope, Claudia Morgan.
The Quiz Kids, Ben Grauer and
others. Lunt and Fontnnne, Roger
Pryor and Norman Brokenshire, all
appearing on the Theater Guild
production, sent a special platter
which was broadcast Sunday morn-
ing.
Ad agency and station reps, and
network officials also took part.
Stork News
Mrs. Richard J. Puff, wife of
MBS's Director of Research gave
birth yesterday to twin daughters
at Peekskill (N Y ) Hospital.
M
B
S
the difference is MUTUAL! I
1
If you think your business is different,
consider ours for a moment. . .and
discover perhaps how our difference
can help you with yours.
You see, we have devoted nearly
15 years to the business of being a
different kind of network.
This gives us quite an edge, in these times
when extra-efficient, better-than-average
marketing techniques are required.
And it gives yon several new
ways — all of them well tested —
to make your dollars do double duty.
For instance...
On no other network can you raise your sales
voice in 500 transmitter-markets— 300 of them
being the only network voice in town. On Mutual
you can . . .The Difference Is MUTUAL!
On no other network can you enjoy maximum
flexibility in selecting your station hook-up . . .
routing your program as you route your salesmen.
On Mutual you can . . .The Difference Is MUTUAL!
On no other network can you locally— at no
extra cost— tell your customers where to buy what
you are selling, as well as why. On Mutual
you can . . .The Difference Is MUTUAL!
On no other network can you buy the proven
benefits of coast-to-coast radio — and save enough
to explore the high promise of television too. On
Mutual you can . . .The Difference Is MUTUAL!
On no other network can you s-t-r-e-t-c-h your
hardworking dollars to the point where you get
six listener families for the price of five. On
Mutual you can . ..The Difference Is MUTUAL!
These are five of the points which add up
to a big plus for the Mutual advertiser.
Interested in the proof of any or all of
them ? Let's sit down together and
discuss our differences.
th.
mutual
broadcasting
system
Thanksgiving Day Special Shows
Planned For AM And Television
(Continued from Page 1)
Hollywood, Europe, and points
in-between.
Mutual will present three special
shows. Scheduled for airing on the
24th, they include a half-hour pick-
up from the Burtonwood, England
HQs of the 59th Air Depot Wing,
USAAF; a special "Harvest of
Song" musical show from the
campus of the Oklahoma State
Agricultural College, and, honoring
father's day off, a "switch" gimmick
whereby "Queen For A Day" be-
comes "King For A Day."
The Burtonwood pick-up includes
songs by the Wing's Youth Choir
made up for twenty-six GFs, an
address by Maj. Gen. E. W. Ander-
son, and convocations by four
chaplains representing all faiths.
The "Harvest of Song" will feature
a four thousand voice and instru-
mental group made up of students
at the college and at Oklahoma
State High School.
Two TV Shows On CBS
CBS, building up to the holiday
spirit, screened two Thanksgiving
TV programs on Sunday and they've
planned an hour-long special simul-
cast over the full radio and TV
net for Thursday. In addition, the
"Hallmark Playhouse" will gear its
Thursday show to the big day.
Sunday, the "Fred Waring Show"
devoted most of its time to Amer-
icana music and the "Lamp At My
Feet" program featured Mrs. Ralph
Bunche who told the story of the
first Thanksgiving to a group of
children from nay lands. The full
hour show on the 24th will feature
the "Choraliers," the "Symphonette"
and Bambi Linn. "The Hallmark
Playhouse" will star David Niven
in Longfellow's "The Courtship of
Miles Standish."
Rudy Vallee will take the spot
light as MC when CBC-TV screens
an hour-long video show that will
also feature the music of Guy Lorn
bardo's orchestra, Carol Bruce, Sam
Levinson and others.
NBC Skeds Special Programs
NBC also led-into the holiday
on Sunday when "Living, 1949
presented a documentary concerning
the 2,500,000 migrant harvesters who
annually reap the nation's crops.
On the 23rd, the web will broad
cast a religious program based on
the story of the first Thanksgiving
in America for a DP war orphan.
Lew Aires will narrate and John
Payne and Eleanor Parker have
been cast in leading roles.
"Cavalcade of America" tonight
will present an original radio drama
entitled "Us Pilgrims" starring
George Tobias and, on the holiday,
NBC will broadcast an on-the-spot
account of the annual turkey din
ner of the Christian Herald Bowery
mission where one thousand home-
less men will be guests.
On Thanksgiving Day, Mary Pick
ford, making her initial appearance
on husband Buddy Rogers' ABC
program, "Pick A Date" will discuss
the real meaning of Thanksgiving
Day and, on the same program, the
Gramercy Boys Club chorus will be
featured.
On Tuesday ABC will do a pre-
holiday show entitled "Recipe For
200,000 Turkeys" on this week's
Department of Defense stanza. Pro-
gram will include interviews of
armed services cooks who will talk
about Thanksgiving Day shopping
six months in advance. The Air
Forces 80-piece orchestra will also
be featured.
Regular Thursday programming
on all the webs will be tied into
the holiday.
Both NBC-TV and CBS-TV will
cover the famed New York Macy
Thanksgiving Parade with NBC
headlining Milton Berle and mem-
bers of the "Howdy Doody" family.
NBC-TV will present an hour-and-
a-half video Elgin American All
Star program featuring Berle, George
Jessel and a host of other stars.
Will Aid CARE Campaign
Station WNBC, New York, will
devote its entire day's Thanksgiving
programming to a special appeal for
CARE, the non-profit relief organi-
zation, for the third successive year.
Themed on the approach that
America's plenty should be shared
with Europe's needy, WNBC's pro-
grams and personalities will all
boost the sending of food parcels to
Europe.
CARE officials will be interviewed
by Tex and Jinx, Mary Margaret
McBride and Tom Page. The re-
mainder of the day's programs will
provide data on the organization's
services, and station breaks will
urge listeners to pledge contribu-
tions over the phone or to send
them to a special post-box number
set up for the drive by WNBC.
Previous WNBC Thanksgiving Day
appeals resulted in the shipment of
seven tons of food in 1947 and
eleven tons last year.
Covering Macy Parade
In observance of Thanksgiving
Day, WOR has programmed a day
of special programs including an
eyewitness account of Macy's
twenty-third annual Thanksgiving
Day Parade, a play-by-play descrip-
tion of the Penn-Cornell football
game and other holiday features.
Reporter John Wingate will cover
the parade from the station's Mobile
Unit and portions of his report will
be re-broadcast on the Lyle Van
show later that day.
Byram Samm will do the ball
game from Philadelphia's Franklin
Field and other regular WOR pro-
grams will follow a Thanksgiving
Day motif with special guests and
features.
Indies Participating
Independent stations in the great-
er New York area have also
scheduled religious, musical, sports
and other programs for the holiday.
The Antique Record Shop over
WMCA from 8 to 9 A.M. will use a
rare record of James Whitcombe
Riley reciting one of his own poems
called "Out to Old Aunt Mary's."
The disk was made in 1912.
Another Thanksgiving morning
broadcast will be the House That
Jack Built with Hal Jackson over
WLIB from the New York Home
for the Aged starting at 7 A.M.
Lionel Barrymore will give his
special message on WMGM at 7: 15
P.M. Much earlier in the day, the
station's health and nutrition ex-
pert, Carlton Frederick, will offer
advice to those who like to overeat.
The time for the talk is 9 A.M.
Memorial Mass on WHOM
A memorial mass marking the 25th
anniversary of the death of Giacomo
Puccini will be carried by WHOM
from St. Lucy's Church in Brook-
lyn from 12 noon to 1 P.M. Holi-
day programs in five languages will
also be broadcast throughout the
day.
This is Thanksgiving, 1949 will be
broadcast by WWRL in Woodside
from 10:30 to 11 in the morning
The show will be narrated by John
Harper and features musical num-
bers and comments.
WEVD will carry an interview
between the president of and sec-
retary of the American Bible
Society at 9 P.M. in observance of
the holiday.
WINS Carrying Game
The pro-football game between
the Brooklyn New York Yankees
and Los Angeles on the West Coast
will top the bill of WINS. Mel
Allen will give the play-by-play
description and his assistant will be
Curt Gowdy.
A roundtable discussion on the
meaning of Thanksgiving will be
heard over WHLI and WHLI-FM
at Hempstead, Long Island, from
2:35 to 3 P.M. Three guests will
speak briefly followed by a question
and answer period.
Agnes Morehead will read "The
Landing of the Pilgrims" on A
Treasury of Thanksgiving over
WNEW at 9 P.M. Renditions of
Thanksgiving music will also be
used on the show.
Three other independent stations,
WQXR, WBNX, and WOV, will
play appropriate holiday music dur-
ing the day.
Home-Set Production
Six Million For 10 Mo.
(Continued from Page 1)
tain AM bands, yesterday's report
said.
With a rough estimate of better
than 5,500,000 sets bearing AM
bands, observers here estimate that
the six-million figure is topped by
adding production from manufac-
turers who are not members of
RMA and by inclusion of unrepor-
ted figures on large combination
sets including AM bands.
Last Month Was Highest
RMA members turned out a total
of 7,357,421 sets in the first 10
months of the year, including 1,707,-
613 video. Last month's total was
ths highest— 975,053, including 587,-
267 AM, and 304,773 TV.
Gets New KSL Posts
Salt Lake City — The general man-
ager of KSL and KSL-TV, C. Rich-
ard Evans, has announced the ap-
pointment of Wayne Kearl as an
account executive for both outlets
and Max Roby as news editor of
KSL. Kearl has held the post of
news editor for KSL since Jan-
uary 1945. He first joined the station
in 1945.
Roby has served as assistant news
editor to Kearl and has been with
the station since 1946.
BALTIMORE
Leads the
Nation
TV SHARE OF TOTAL BROADCAST AUDIENCE
AUGUST - SEPTEMBER, 1949
IU SAT EVE • 6 00 10 00 PM lOCAi. TIME
Announce WBS Renewels
The World Broadcasting System
announces contract renewals and
extensions by five radio stations for
the continued use of the World
transcribed library service. Among
those stations are: WPJB, Provi-
dence, Rhode Island, WLAW, Law-
rence, Mass; WSBA, York, Pennsyl-
vania; WFAS, White Plains, N. Y.;
WOPT. Oswego, N. Y.
■Uui .. C. E. Hoopir'i "TV Audltnu nd., ind TV TrwAl" In lui-Sifl. m»
IN MARYLAND
MOST PEOPLE WATCH
WMAR-TV
The Sun papers Station
channel - 2
BALTIMORE, MARYLAND
TELEVISION AFFILIATE OF THE COLUMBIA IR0A0CASTM0 STSTEM
Section of RADIO DAILY. Tuesday. November 22, 1949 — TELEVISION DAILY is fully protected by register and copyright
FCC SEES COLOR-TV COMPARISON
TELE TOPICS
A FTER A VERY SHAKY START at the
beginning of the season, when it of-
fered a couple of real turkeys, "Philco
Playhouse" on NBC has improved steadily
and now, under the guidance of Fred Coe,
it is once again one of the better dramatic
periods on the air. Too often, however, the
story — usually an adaptation of a current
best-seller — has not been on the same high
level as acting and production. This was
exactly the case with this week's edition,
"Medical Meeting." As adapted by Joseph
Liss from Mildred Walker's novel, the play
told the highly-romanticized story of the
no-longer-young doctor, and his patiently
suffering wife, who is faced with a choice
of constructive research or mere money.
Although the outcome was apparent from
the start, mainly because the story neatly
fitted a stock pattern, several convenient
contrivances were necessary to bring it
about. There were, however, several force-
ful moments of real drama. . . . Philip
Bourneuf's excellent characterization of
the lead role was warm, subdued, under-
standing and entirely credible, and Frances
Reid, as his wife, was also outstanding. The
supporting performances of Harry Sothern
Ben Lackland. Katherine Neskill and John
Neuland were especially notable. Direclion
by Gordon Duff was first rate.
•
FIFTY-FOURTH ST. REVUE," slated to
be axed by CBS after Nov. 25, has
been extended at least through Dec. 23
with the possibility that it will continue
indefinitely. Aired on alternate Fridays in
the 9-10 p.m. spot occupied by "Ford The-
ater," show's rating has taken an upward
turn, which is the reason for the repreive.
' ... World Video has acquired TV rights
to Irvin Cobb's Judge Priest stories for a
' weekly half-hour series. Initial scripts are
now being written and prospects for title
and supporting roles are being interviewed.
L . . . Roller Derby rule booklets, prepared
by Campbell-Ewald for distribution via
Chevrolet Dealers pickups of the sport, has
gone into its third printing, with over
I 30,000 already mailed out.
CD SULLIVAN, in opening his show Sun-
day nite, gave everyone the impression
that Bill Robinson had passed away. He
spoke at length about the Bill Robinson
Foundation and showed a clip of the dan-
cer in "Stormy Weather." Not once dur-
ing this time did he mention that Bojangles
was, at that moment, still fighting for his
life in a New York hospital. . . . Abe Bur-
rows came up with the best description of
the new femme fashions we've yet heard,
when he described a gal singer's garment
as a "house - divided - against - itself - type
dress." . . . For our money, two of the best
pop singers on the air are Connie Russell
and Jack Haskell, and it couldn't happen
to a nicer show.
Pye Tele Equipment
Pleases In Capital
Washington Bureau of RADIO DAILY
Washington— Onlookers were fa-
vorably impressed yesterday with
the Photicon, compact TV camera
unit developed by Pye, Ltd., one
of the leading British TV and radio
manufacturers. A demonstration was
offered for the FCC and others at
the TV demonstrations here, as Pye
seeks to enter the American market
for transmitting equipment.
B. J. Edwards, technical director
of the company, said he hopes to sell
five million dollars worth of eauip-
ment here. Although yesterday's
closed-circuit demonstration showed
remarkably true black and white
television — the equipment has been
adapted to the American 525-line
standard, Edwards said he was "not
claiming anything marvelous — just
good, sound low-cost equipment."
Pye has no thought of competing
in the home receiver field, he said.
Price Savings Claimed
Prices for Pye equipment, it was
said, would run 10 to 15 per cent
lower to American buyers than
comparable equipment produced by
American firms.
Strong EC A support for the sales
project has been voiced, with the
assistant ECA director, Wayne Chat-
field Taylor, expressing his hope
that Pye will be able to bring some
American dollars back to England.
Present British TV standards are
for 405-line transmission.
26 Stations Airing
WPIX Film Packages
WPIX, New York indie, is the
"flagship" of one of the largest
"celluloid webs" in video, currently
serving 26 stations in 22 cities
throughout the country. During the
past year, the outlet has supplied
film to as many as 37 stations.
With Ed Evans, director of film
programs, in charge of national sales,
the New York News outlet is cur-
rently offering two feature film
packages — a group of 36 Westerns
now being aired by 20 stations, and
"Film Package No. 3," now on 15
outlets. Latter is comprised of 13
features, including "Major Barbara,"
"A Star Is Born," "Pygmalion" and
"The Beachcomber."
Average Of 3 Hours A Week
An average of three hours a week
of film is supplied by WPIX to each
of the 26 stations, with one taking
as much as five-and-a-half hours
weekly. A recently concluded series
of 24 Alexander Korda films was
shown by 22 outlets.
WSAZ-TV In Operation
Huntington, W. Va.— WSAZ-TV,
first station in West Virginia, has
gone on the air here on channel 5,
affiliated with all four major webs.
Present for the opening were Gov.
Okey Patteson, Frank Folsom, pres-
ident of RCA, and Joseph McCon-
nell, NBC prexy. Lawrence H. Rog-
ers II is station manager.
Protestant Group Planning
$1,000,000 Program Drive
(Continued
Parker said, "The biggest service
the Protestant Radio Commission
can perform at present is to provide
films for local church groups to
use over community television sta-
tions. People will be educated by
being entertained. Religious leaders
must realize this fact. We must
learn to present people's personali-
ties and ideas in an interesting
manner to other people."
Urging establishment of local TV
working committees, staffed mainly
by lay persons, ho continued,
"Church groups must help local
television stations produce good
local religious programs. I am pre-
dicting that television will take a
major share of radio's listenership.
We must therefore become 'Apostles
from Page 1 )
of television' or we will find fine
preachers, inspiring services and
entertaining educational programs
being presented to a limited radio
audience.
"Television stations must present
programs in the public interest or
increased government regulation
will be the result. Religious and
educational groups must educate a
new generation of television of-
ficials on the need and wisdom of
giving public service time to organi-
zations like churches. . . . There is
a tendency to think the public serv-
ice television programs are going
to be too expensive. This will not
necessarily be so if the churches
really cooperate with local television
stations."
Show Polychrome
By CBS, RCA;
BAY Of DuM.
Washington Bureau of RADIO DAILY
Washington — With excellent black
and white signal coming through
over DuMont equipment nearly all
day long, CBS and RCA yesterday
gave the FCC a side-by-side glimpse
of the two color systems. The CBS
showing was as impressive as early
last month, when most observers
agreed that if it were compatible
with present black and white stand-
ards it might offer immediate com-
mercial possibilities.
Free Of "Flicker"
The RCA color was still vari-
able, with a pronounced tendency
toward heavy pink and red influ-
ences, but showed a remarkable
freedom from flicker.
There was little important varia-
tion in the quality of the signals as
the two color systems and the regu-
lar DuMont black and white trans-
mission sent out a wrestling match,
a performance by the Elder Michaux
Choir, a series of paintings, weav-
ing and other difficult color tests.
While the DuMont reception was
invariably clear, it was exceedingly
dull and uninteresting in some of
the scenes — especially the showings
of colorful Van Gogh and other
paintings.
RCA's Dr. C. B. Jolliffe declared
that the demonstration made it
plainer than ever that his company's
all electronic system "offers the best
means through which color televi-
sion can be improved and developed
;n a reliable service to the public."
He said the CBS color disc "has no
place in home television." In a
statement released by RCA, Dr.
Tolliffer laid great stress upon the
compatibility of the RCA system.
NTFC To Meet Tonight;
Will Discuss AFM Scale
Robert L. Jower. sales rep for
WPTZ, Philadelphia, will speak to-
night at regular meeting of the
National Television Film Council at
the Fifth Ave. Brass Rail. Also on
the agenda is a discussion of the
proposed AFM scale for TV films.
WATV Sells Hoop Sked
Nineteen of the 21 home basket-
ball games of Seton Hall College
will be scanned by WATV. spon-
sored individually by Philadelphia
Dairy, Fischer Baking and Pepsi-
Cola. Schedule begins Dec. 5 and
runs through Mar. 6. Fred Snyles
will call the play-by-play.
8
RADIO DAILY
Tuesday, November 22, 1949
COAST-TO- COAST
Brotherhood Program
Allentown, Pa— WKAP's program
'Tor God and Country" heard every
Sunday afternoon at 2:30 is a half
hour broadcast dedicated to Brother-
hood. Speakers of all religious faiths,
including Priests, Rabbis, Ministers
and Laymen, appear weekly and
music of all faiths is also presented.
Symphony Hall
Louisville, Ky.— WAVE's affiliate,
WRXW, has inaugurated a new
series on its serious music hour,
Symphony Hall, having as weekly
guests distinguished local and visit-
ing artists who will program various
recorded works and supply their
own commentary.
Students' Program
Pittsfield, Mass. — News Chief Leon
Beeler continues for the 2nd year
his program for "in-school" listen-
ing. Program, "History in the Mak-
ing" is written and narrated by
Beeler and is designed to simplify
for school students, the problems
of the day, both local, national and
foreign. The program is heard over
WBRK, Wednesday mornings at 11
o'clock.
Kevnotes By Bailey
Boston, Mass. — Mildred Bailey,
food and fashion authority on her
WCOP daily show, is now demon-
strating her musical abilities on the
"Keynotes By Bailey" program. The
program is aired Monday through
Friday at 2:00 p.m., and features
Miss Bailey at the piano.
Yodeler Signs TV Contract
San Antonio, Tex.— Cliff Warren,
cowboy yodeler who has appeared
on KTSA and WOAL has signed to
appear as singing star of a new TV
series to start in January over a Fort
Worth outlet. Series will be spon-
sored by the Falstaff Brewing Co.,
and will have Dizzy Dean as master
of ceremonies.
New WPAT Sponsor
Paterson, N. J. — Milo Boulton, new
radio star, is now signed with the
Acme Markets for sponsorship of his
program "Bargin' Around With
Boulton." The program is heard
every morning, Monday through Fri-
day, at 11:00 on WPAT.
'Dhe Uoice of ^J(,ania& TOPE K A
•IN lUOY, Cmrrol Moiogir
NETWORK SONG FAVORITES
The top 30 songs of the week (more in case of ties), based
on the copyrighted Audience Coverage Index Survey of
Popular Music Broadcast over Radio Networks. Published
by the Office of Research, Inc., Dr. John Peatman, Director.
Survey Week of November 11-17, 1949
TITLE PUBLISHER
A Dreamer's Holiday Shapiro-Bernstein
A Thousand Violins Paramount
Ain't She Sweet Advanced
Bye Bye Baby J. J. Robbins
Dear Hearts And Gentle People E. H. Morris
Don't Cry Joe Harms
Downhearted Orten Music
Festival Of Roses Witmark
Hop Scotch Polka Cromwell
I Can Dream Can't I Chap pell
I Never See Maggie Alone Bourne
I've Got A Lovely Bunch Of Cocoanuts Cornell
Last Mile Home Leeds
Maybe It's Because Bregman-Vocco-Conn
Mule Train Walt Disney
Over The Hillside Dreyer
River Seine Remick
Room Full Of Roses Hill & Range
Rudolph The Red-Nosed Reindeer St. Nicholas
Slipping Around Peer
Some Enchanted Evening Chappell
Someday You'll Want Me To Want You Duchess
That Lucky Old Sun Robbins
There's Yes Yes In Your Eyes Witmark
Twenty-Four Hours Of Sunshine Advanced
Twi'ight Ben Bloom
Wishing Star Broadcast Music
Younger Than Springtime Chappell
You're Breaking My Heart Mellin
You're In Love With Someone Kramer- Whitney
Second Group
TITLE PUBLISHER
A Man Wrote A Song Henry Spitzer
Dime A Dozen E. H. Morris
Envy Encore
Fiddle Dee Dee Harms
Huckle Buck United
Hush Little Darlin' Michael
I Only Have Eyes For You Remick
In Santiago By The' Seat- Life Music
Jealous Heart ...... Acuft & Rose
Johnson Rag. . X ■'■ Miller
Just For Fun Paramount
Just Got To Have Him Around Jefferson
Let's Take An Old Fashioned Walk _ .' Berlin
Make Believe (You Are Glad When You're Sorry) . . . Bregman-Vocco-Conn
Makin' Love Ukelele Style Mayf air
Meadows Of Heaven Laurel
My Bolero '. Shapiro-Bernstein
My Own My Only My All Paramount
My Street Campbell
She Wore A Yellow Ribbon Regent
Souvenir Beacon
Story Of Annie Laurie Sandy-Joy
Toot Toot Tootsie Goodbye Feist
You're Always There Bregman-Vocco-Conn
You're My Thrill Sam Fox
Copyright, 1949 by Office of Research, Inc.
AGENCIES
HAL MARC ARDEN resigning as
writer-director at WMGM, New
York, to join Robert A. Bories Inc.
(American Institute of Food Prod-
ucts) as director of radio and televi-
sion.
BILL WELSH has resigned as gen-
eral manager of Allied Advertising
Agencies to head the radio and tele-
vision department of Walter Mc-
Creery, Inc., successor to the adver-
tising firm of Smith, Bull and Mc-
Creery.
AL ALPERSTEIN has joined Pan
American Broadcasting Co. as sales
promotion manager. He was former-
ly general manager of the Chas. H.
Rogers Advertising Agency.
HARRISON LLOYD TAYLOR,
formerly with Remington-Rand, has
joined the copy department of Ken-
yon & Eckhardt, Inc.
JOSEPH TERY, production man-
ager of station WINS, will join
WFLN, Philadelphia, as musiq de-
partment head on Dec. 1. He has
been with WINS since October, 1948.
No successor has been named as yet.
ARTHUR PINE ASSOCIATES
have been appointed by Cushman's
Sons, Inc., Long Island City, retail
bakery chain organization, to serve
as publicity-public relations repre-
sentatives for all media, effective
immediately.
CROMWELL ADVERTISING
AGENCY, INC., has been named by
Topmost Packing Co., packer of
Kitchen-Made food products.
HOWARD L. CORDERY, formerly
head of the television department of
Nasht Productions, has joined the
Marshalk and Pratt video depart-
ment.
WEVD
117-119 W. 46 SL
HENRY GREENFIELD. Mg. Director N.Y.19
The National Daily Newspaper of Commercial Radio
Television
VOL. 49, NO. 35
NEW YORK, WEDNESDAY, NOVEMBER 23, 1949
TEN CENTS
FILM INDUSTRY BUYS MORE RADIO TIME
High Court Hears NAB
In Station-Tax Dispute
Washington Bureau of RADIO DAILY
Washington— NAB told the Su-
preme Court yesterday that previ-
ous decisions by the high court are
overturned by the controversial
Little Rock, Ark., municipal tax on
radio stations and time salesmen.
Previous Supreme Court and
other judicial rulings have held ra-
dio stations to be immune to privil-
ege and occupation taxes levied by
cities and states, said NAB, as it
filed a brief as amicus curiae in sup-
port of a petition for rehearing of
an Arkansas case dismissed by the
(Continued on Page 6)
Pontiac Will Sponsor
Notre Dame-S. C. Game
The Pontiac Motor Division of
General Motors will sponsor the
broadcast of the Notre Dame-
Southern California football game
over CBS on Saturday. CBS Sports
Director Red Barber and Van Pat-
rick of WJR, Detroit, will handle
the play-by-play description. South-
ern California, the last team to
come close to beating the Irish
when they tied last year, will meet
Notre Dame at South Bend.
Community Buys Time
As Public Service Show
Rochester, N. Y. — The nearby
Town of Hilton, an enterprising
farming community, has purchased
a radio program starring one of its
own citizens, to do a Chamber of
Commerce type of show. This is
believed to be the first time any
small upstate community has taken
to the air in this fashion to promote
(Continued on Page 3)
Successful Appeal
Detroit — Maybury Sanatorium
in Northville, Michigan has re-
ceived 43 radios following a re-
quest by Bob Maxwell of WWI.
Disc jockey Maxwell read a letter
on the air from a patient asking
for a set and the deluge was on.
He finally had to ask his audi-
ence to curtail their generosity
as no more radios could be han-
dled at tho time.
Potent Medium
Huntington. W. Va. — Business
was off at Brumfield's Market un-
til Jake Brumfield, the owner,
bought a Friday night high school
football game on WPLH-FM and
advertised sausage. 25c a pound.
Result: A sellout of three tons by
Saturday noon, plus all other
meat in the market.
15-Million Car Sets
Forecast By Jan. 1
Four out of every five new auto-
mobiles rolling off the nation's as-
sembly lines are equipped with ra-
dios, according to the NBC research
division. They estimate that 15-mil-
lion autos will be carrying sets by
January 1, 1950.
This figure is nearly double that of
the last pre-war year of 1941 when
approximately eight-million vehicles
were radio-equipped. In 1943, a high
of more than nine-million auto ra-
dios was reached and then the total
fell steadily until on January 1, 1946,
(Continued on Page 3)
Scott Heading Sales
Of NBC Radio Division
In line with NBC's recent divorce-
ment of audio and video operations,
Harry G. Kopf, vice-president in
charge of Radio Sales, yesterday
announced the appointment of Wal-
ter Scott as NBC's Eastern sales
director for Sound Broadcasting.
The position is a new one.
Mr. Kopf also announced the ap-
(Continued on Page 3)
Major Producing Companies Giving
Radio Larger Spot Campaigns In
Key Cities For New Feature Films
AFM Supports CBC
In Brief On Radio
Montreal — The American Federa-
tion of Musicians has charged inde-
pendent Canadian radio station
operators with being "primarily in-
terested in a profitable operation
and not too greatly, if at all, con-
cerned with the development or
employment of Canadian artists."
The A.F.M. made the charge in a
brief submitted to the Royal Com-
mission on National Development in
(Continued on Page 3)
Crisler Gives Views
On Radio Hearing
Washington Bureau of RADIO DAILY
Washington — R. C. Crisler, exec-
utive vice-president of Transit Ra-
dio said yesterday that the unusual
interest and the widespread publi-
city centering around the recent
hearings before the Washington
(Continued on Page 2)
Taylor Renewed By G. M.
For Quarter Hour On ABC
General Motors will continue to
present Henry J. Taylor on ABC
for another year. The weekly quar-
ter-hour of news and comments will
be heard fifteen minutes earlier
(Continued on Page 2)
New 441-Line Color-Video
Now In Work, Says DuMont
Washington Bureau of RADIO DAILY
Washington — Calling for greater
color fidelity, Dr. Allen B. DuMont
said yesterday that his laboratories
are working on a new color system
with 441-line definition. He said it
will be some time before it can
come out of the experimental stage,
but that it offers greater color fidel-
ity than either the RCA or CBS
color systems.
CBS vice-president Adrian Mur-
phy announced at the end of the
two-day comparative tests yester-
day that the RCA demonstration had
proved "the instability of the RCA
system. It was impossible to tell
what the color of the original sub-
ject matter was by watching the
RCA screen. To get the true color
you had to look at the CBS picture."
He said CBS color is far superior to
black and white, and that "you don't
(Continued on Page 7)
Radio will get a larger slice
of the movie producers' ad-
vertising dollar this winter
through spot campaigns set
up in key center cities for
the regional premiere of new
feature films, Radio Daily
learned through a survey the
past few days. While none of
the major companies would
(Continued on Page 5)
CBS Time Sales Up
Both In Radio And TV
Claiming an increase of $5,000,000
in radio and TV billings through
new time sales the past month, CBS
yesterday reported the sale of the
Ken Murray's Blackouts TV show to
Anheuser-Busch Corporation of St.
Louis.
During the past month CBS has
sold four hours of radio network
time including two evening half-
( Continued on Page 6)
Lunch Hour Listener
Wins Jackpot On WMCA
WMCA, New York, felt yesterday
that the station had gotten a con-
crete idea of the out-of-home listen-
ing audience potential when one
Tom Kelly, who was listening to the
program on his lunch hour on an of-
fice radio, won $800 worth of prizes
from the "Tune-O" show. The pro-
(Continued on Page 3)
Anniversary
Broadcast of the 2.000th epi-
sode of the Yiddish-language
soap opera. "My Mother and
I" on WEVD. New York, on Fri-
day will mark the eighth anniver-
sary since the program started as
a language feature on the New
York station. Program, produced
by Sholom Rubinstein, will be
heard at 12:10 p.m.. and will be
followed by a luncheon.
RADIO DAILY;
Wednesday. November 23, 1949
Vol. 49, No. 35 Wed., Nov. 23, 1949 10 Cts.
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch. Vice-President; Chester B.
Bahn, Vice-President; Charles A. Alicoiite,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily.
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Cable address: Radaily, New York.
WEST COAST OFFICES
Allen Kushner. Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older. Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tito. Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Glrard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
■itidcr the act of March 3, 1879.
FINANCIAL
(November 22) —
NEW YORK STOCK EXCHANGE
High Low Close
ABC 73/4 1% 73/4
Admiral Corp 30 29'/2 30
Am. Tel. & Tel.... 146 Vi 1463'8 146i/2
CBS A 25 25 25
CBS B 25 25 25
Philco 30'A 30 30'/4
Philco pfd 80 83 83
RCA Common 13 12% 13
RCA 1st pfd 733/8 73% 73 V8
Stewart-Warner ... 11% 1 1 3/8 11%
Westinghouse 28% 28 28%
Westinghouse pfd. 101 101 101
28% 28%
Net
Chg.
+ %
+ %
+ Vs
Zenith Radio 28%
NEW YORK CURB EXCHANGE
Hazeltine Corp.... 15V4 15 15
Not. Union Radio. . 2% 2% 2%
OVER THE COUNTER
Bid
DuMont Lab 14'/4
Stromberg-Carlson 14
WCAO (Baltimore) 17
WJR (Detroit) 7%
+ 1/4
+ Va
+ '/4
+ %
— %
— %
Asked
15%
15%
21
8%
CARDINAL XMAS SALES
REPORTED ZOOMING
Hollywood — Joseph F. MacCaughtry, prexy of
Cardinal Company, radio and TV production
firm, announced sales of company's annual
Christmas shows are hitting all-time high. Four
special quarter-hour Xmas programs, labeled
"Xmas-4." have been purchased by over three
hundred stations to date.
Custom-built for local station presentation as
"radio Christmas cards" the shows feature a
number of top names in entertainment business:
CLARK DENNIS. Capitol Records recording
star, ir« a "Musical Christmas Tree": THE
MODERNA1RES. top singing group heard rcg.
ularlv over "Club Fifteen": in "Musical Sleioh
Ride"; a dramatization of The Nativity with
MARVIN MILLER: and "Christmas Stories"
told in the heart-warming style of ART
BAKER.
Initially started as ? good-will gesture by
the company, the entire package is being sold
in all markets for - flat price of $20.00.
Stations desiring the special holiday shows
for their area are ?dvised to contact Cardinal
Comnany. 6000 Suns't Boulevard. Hollywood.
Calif.
Advt.
* COflllNG AND GOING *
LUCILLE BALL, star of "My Favorite Hus-
band" on CBS, has arrived aboard an Ameri-
can Airliner. She'll be here a week.
DON DUNPHY, American network sports-
caster, off to Detroit, where tomorrow he will
broadcast the bout between Ross Virgo and
Lester Felton.
JANE TIFFANY WAGNER, director of edu-
cation at NBC, on Friday will be in Buffalo
to address the 39th annual conference of the
National Conference of Teachers of English.
Her subject, "The Potentialities of Television
in Education."
JOHN LOVETON, producer of "Mr. and Mrs.
North" on CBS, off to Chicago with MRS.
LOVETON for the Thanksgiving holiday.
MORGAN BEATTY, newscaster on NBC, on
Friday will leave on a trip to Dallas and
Houston. At Dallas, he'll address the mem-
bers of the Wholesalers and Manufacturers
Assn., while in Houston he'll deliver a talk
at the luncheon to be given by William P.
Hobby, former governor of Texas and now
publisher of the Houston Post, operator of
KPRC.
EDGAR KOBAK and MRS. KOBAK are in
Thomson, Ga., for Thanksgiving Week. While
there Mr. Kobak will attend a meeting of the
board of directors of WTWA.
KENYON BROWN, general manager of
KFWT, Wichita Falls, Tex., in New York for
conferences at CBS, with which the station is
affiliated.
WALTER WINCHELL, who was called to New
York last week by the death of his mother,
left town Monday for Miami. He was ac-
companied by PAUL SCHEFFELS, assistant to
Thomas Velotta, ABC vice-president in charge
of news and special events.
PHIL ALAMPI, farm director for the Ameri-
can network, now is in Chicago to attend
the meeting of the National Association of
Radio Form Directors. He is secretary-treas-
urer of the organization.
BILL POLGLASE and CHIP CIPOLLA, sports-
casters on Fordham's WFUV, ore back from
New Brunswick, N. J., where last Saturday they
broadcast the game between Rutgers and the
Rams.
MORT NUSBAUM, disc jockey and emcee
heard on WHAM-TV, Rochester, N. Y., in
Gotham for a quick week-end.
ALBERT H. JAEGGIN, erstwhile RADIO
DAILY staffer and now early-morning news-
room luminary at WOR, will leave tomorrow
for Baltimore. He'll spend four days hunting
near Havre de Grace.
ROBERTA QUINLAN, vocalist, on Saturday
will leave for Chicago. On Dec. 5, she'll be
in San Francisco for the sales convention of
Mohawk Carpet Mills.
CYD CHARISSE, wife of Tony Martin, sing-
er, has arrived from the West Coast to join
hubby, now filling an engagement at the Roxy
Theater.
GEORGE GOODALE, publicist for the Los
Angeles baseball club, planed back to Holly-
wood Mondav following a week in town dis-
cussing his client, Ralph Kiner, with advertis-
ing agency officials.
WILTON GUNZENDORFER, of KROW, Oak-
land, returning to the West Coast this week
with a stopover in Chicago.
TOM PAGE, farm director for NBC, is in
Washington to attend a meeting of the Food
and Agricultural Organization of the U. N.
From there he'll go to Chicago for the confab
of the Radio Farm Directors.
ALLEN T. SIMMONS, owner and general
manager of WADC, Columbia network outlet
in Akron, Ohio, is in New York for a few
days on station business.
PHIL DEAN, of the press department at
NBC, spent the week-end in Buffalo, where he
attended the Saints and Sinners Dinner.
EDITH J. MESERAND, assistant director of
news and special features for WOR, today will
return from Bermuda, where she did an on-
the-scene interview with the survivors of the
B-29 crash.
C. R. JACOBS, formerly of CBS and now
a studio consultant, is in town from Prince-
ton, III., on business.
BERT LOWN, station relations director of
Associated Program Service, to Detroit for the
meeting of District 8, NAB.
Crisler Gives Views
On Radio Hearing
(Continued from Page 1)
public utilities commission can be
largely explained by the fact that
Washington citizens are disenfran-
chised.
"They have no representatives in
a city council to speak for them,
and they are forced to voice their
grievances before commissions and
the actual governing bodies or
through the newspapers. Hearings,
particularly those on which there has
been advance publicity, provide an
excellent opportunity for them to
express themselves and inspired by
three of the four Washington news-
papers and encouraged by the sim-
plicity of a subject which only re-
quired an opinion concerning per-
sonal tastes, full advantage was
taken of this occasion."
Crisler said 13 of 16 associations
testifying approved Transit Radio.
Taylor Renewed By G. M,
For Quarter Hour On ABC
(Continued from Page 1)
(8:30 p.m., EST) on Monday nights
beginning December 12.
Taylor has been sponsored by
General Motors since December 20,
1948 and under the renewal, will
continue over 264 ABC stations. The
Kudner Agency, Inc., of New York
represents the company.
Wedding Bells
Rhoda Cantor, radio and televi-
sion writer, was married Nov. 19 to
Dr. Henry D. Diamond, of Memorial
Hospital. They now are vacationing
in Cuba and other islands of the
West Indies.
RCA INSTITUTES, INC.
A Service of
Radio Corporation of America
One of the leading and oldest schools
of Radio Technology in America, of-
fers its trained Radio and Television
leehnicians to the Broadcasting In-
dustry.
Our graduates have
1st Class Telephone License.
Address inquiries to
Placement Director
RCA INSTITUTES, Inc.
350 W. 4th St., New York 14, N. Y
Kitten on
the Kernels
Since this kitten got a taste
of corn on the cob, she can't get
enough of it.
And once advertisers get a
taste of low-cost results on
W-I-T-H, they can't get enough
of this BIG independent station
with the BIG audience.
W-I-T-H regularly delivers
more borne listeners-per-dollar
than any other station in town.
And in addition, a recent survey
made under the supervision of
the Johns Hopkins University
showed that of all radios playing
in grocery stores, 42.3% were
tuned to W-I-T-H!
So get in on this big bargain
radio buy in Baltimore! Get the
whole W-I-T-H story from your
Headley-Reed man today.
Baltimore 3, Maryland
TOM TINSLiY, President
Represented by Headley-Reed
Wednesday, November 23, 1949
-RADIO DAILY:
AFM Supports CBC
In Brief On Radio
(Continued from Page 1*
the Arts. Letters and Sciences. The
union added that because of "our
experience for more than 20 years
in dealing with independent Cana-
dian radio stations, we are forced to
recommend that broadcasting and
television in Canada remain under
the control of the CBC or similar
authority."
Jack Kent Cooke, president of
CKEY, Toronto, told the Commis-
sion that CBC's sole function should
be the production of programs. He
said the nationally-owned agency
should not own or operate transmit-
ters.
Broadcast Music Incorporated
(Canada i, Ltd., Elliot-Haynes Ltd.,
employees of CHML, Hamilton, and
CHLO, St. Thomas, Ontario, the
Association of Canadian Radio Art-
ists, and the Mastervision Corpora-
tion, Ltd., also submitted briefs to
the Royal Commission.
Lunch Hour Listener
Wins Jackpot On WMCA
(Continued from Page 1)
gram has been on the air only six
days. Kelly is employed by the Bur-
roughs Adding Machine Co. The
program is on the air from 1:30 to
2 p.m.
r¥o Paper Tomorrow
Thanksgiving Day, a legal hol-
iday throughout tha Union, this
year falls on Nov. 24, tomorrow.
In observance, RADIO DAILY will
not be published.
Scott Heading Sales
Of NBC Radio Division
(Continued from Page 1)
pointment of Gordon Mills as ac-
count executive.
Scott has been with the web since
1938 as an account executive and as
such has handled some of the net-
work's largest accounts. Mr. Mills
was formerly associated with the
Kudner Agency as Assistant Radio
Director. He also had been with
NBC previously from 1933 to 1943
and prior to that had been Classi-
fied Advertising manager for the
New York Times.
Community Buys Time
As Public Service Show
(Continued from Page 1)
itself. "Hilton's Bob Caine Show'
is aired each Sunday at 5 p.m. over
Rochester's WARC. The idea was
sold to the Hilton 50 Town Fathers
by Tom Kane, who also MC's the
program which consists of Scottish
ballads, homey philosophy and
anecdotes delivered by Caine. His
accompanist is 'Mickey' Ophardt,
also a Hiltonite.
Takes Research Post
Dale E. Phillips has been appoint-
ed director of engineering and re-
search for Market-To-Music, Inc.,
Storecast Corp. of America affiliate
in the Pittsburgh area. Mr. Phillips
was formerly associated with West
Virginia Radio Corp.
Storecast is cooperating with local
Community Chest in Chicago, Phil-
adelphia. Pittsburgh and southern
New England on its daily FM broad-
casts to super markets and homes.
KLAC-TV Morn Sked
Is First On West Coast
West Coast Bureau of RADIO DAILY
Hollywood — KLAC-TV will be
first station on West Coast to start
telecasting in mornings. "Eddie and
Ev" formerly heard during evenings
will go on Monday through Friday
with their Mr. and Mrs. show start-
ing Monday, November 28th from
10:00 a.m. to 1 p.m. followed by Al
Jarvis.
"Eddie and Ev" have been regu-
lars over KLAC for one year. As in
the past, there will be no script or
format.
Al Jarvis, already on television 25
hours per week, will start a five-
hour show every Sunday commen-
cing November 27 from noon to 5
p.m.
With the addition of "Eddie and
Ev" and the Jarvis show, KLAC-TV
will be telecasting a total of 79 hours
per week.
15-Million Car Sets
Forecast By Jan. 1
(Continued from Page 1)
only seven and one-half million sets
were in use.
The number had increased one-
million by January 1, 1947, and a
year later, more than 10-million car
radios were installed. The first of
this year showed about 12-million
autos equipped, or more than one in
every three.
Musical Series On WNEW
Features Psychoanalyst
WNEW, always on the ball with
new program ideas, has come up
with another innovation. Called
"Rhyme and Reason," the program
will feature Dr. Nador Fodor, Freud-
ian psychoanalyst, who will "un-
cover the negative and positive psy-
chological attitudes and implications
revealed in well-known song hits
old and new."
Program format calls for the play-
ing of four disks of pop tunes and,
following each, Dr. Fodor will put
their words under the analytical
scalpel. First program, on Nov. 28,
will offer, for analysis, "I Wonder
Who's Kissing Her Now?", "Oh,
Daddy," "Homework," and "Alex-
ander's Rag Time Band."
Dr. Fodor is a practicing analyst in
New York City.
more advertisers bought spot time
on WOR during September 1949
to sell goods to 36,000,000
people in 18 states
than on any other
New York station!
In fact, almost (4&h ) of all spot advertisers in
New York during the month of September used
WOR
that power-full station
at 1440 Broadway in New York
- these facts are based on the latest Rorabaugh Report
I
4
RADIO DAILY
Wednesday, November 23, 1949
SRI) fRQIKlSCO
By NOEL CORBETT
HAL BOCK, TV Director for
NBC, Hollywood, in town for
the KRON-TV opening. With him,
his wife, Sybil who now has two
TV shows on which she sings and
plays her own accompaniment on
Hammond Organ.
Grant Holcomb, KCBS Director
of Special Events, with Red Barber
in tow. Barber was here to do the
Stanford-Cal game.
Eddie Cantor, here to cut two
of his NBC "Take It Or Leave It"
shows, did a special KNBC broad-
cast with Mayor Elmer Robinson
for the Community Chest. Cantor
is readying a daytime show which
he'll do with Cookie Fairchild.
Program will be from Cantor's
Beverly Hills home.
Artvogue of California, Inc., has
signed a 26-week contract to spon-
sor "The Damon Runyon Theater"
on KGO, beginning December 4,
10: 15 to 10: 45 p.m. Deal was set by
Vincent Francis, KGO sales man-
ager through Elliott, Daly and
Schnitzer. Milton Seropan is the
station rep.
The F. H. Dailey Motor Com-
pany of Oakland, through the Ad
Fried adv. agency has purchased
three spots a week for 52 weeks on
KGO. Harry Morris is KGO rep on
the account.
Clarence Leisure, KNBC an-
nouncer, has been elected AFRA
prexy for 1950. Bert Buzzini, KCBS
newscaster is 1st VP, Jim Moore,
KGO announcer is 2nd VP, Bill
Gavin, singer is treasurer and actor
Ken Langley is recording secre-
tary. Terms will expire October 31,
1950.
HERE 'N' THERE. . . . Red
Knorp, who is associated with
Larry Allen, radio and talent
agency, up from Hollywood. . . .
Jim Aikens, writer-producer, and
Bill Baldwin are in their fortieth
week of "The Sunstream Hour."
Disc show is sponsored by Stand-
ard Building Company. . . . KFRC's
Dink Templeton emcee'd the Islam
Shrine Big Game luncheon at the
Palace Hotel. . . . Piano-player
Judy Dean made her first radio ap-
pearance back in '28 on the Chroni-
cle's then-owned KPO. Last week
she appeared on the Chronicle-
owned KRON-TV station on its
initial program-
Russell, Harris and Wood, Inc.,
have acquired the national rights
to televise dancing lessons for the
Arthur Murray methods of in-
struction.
AC - DC Transcription Players
Tape, Wire, Disc Recorders
Sales-Rentals-Service
MILLS RECORDING CO.
161 N. Michigan Ave.
Chicago, III. De 2-4117
About Manhattan. . .
• O • AROUND TOWN: The sharp eye of the FCC has been
reported as opening wider and wider and wider to the renewed efforts
of certain buyers of block radio time who gobble it up by the basketful
and re-peddle it to unwary clients, offering them spot programming
on various stations in various cities at various prices. . . . Wrigley
bought "Life With Luigi" as of Jan. 10th. First 13 weeks the fee will
be $5,000. If renewed, it goes up to net's original asking price of $6,000.
... Is Hooper planning to bring out a gadget that will be attached to
listeners' sets — dispensing with the phone call approach? . . . It's an
8 lb. baby gal for the Bill Gernannts. Mom is the famous actress-singer.
Lois January. . . . The Stork also visited the Frank Popoffs (Connie
Meade) with a 7 lb. boy, Francis Victor. . . . Mimi Benzell, Metopera
thrush opening Dec 6th at the Pierre, guests this Sunday on "This is
Show Business." . . . Bonny Maid Versatile Varieties, produced by
Charlie Basch and Frances Scott, will continue in its regular time slot
(Friday 9 p.m., WNBT) despite earlier reports that the show was fading.
. . . Hal Marc Arden, former script writer and director at WMGM, has
joined the Bob Bories organization as radio and television director. . . .
Russ Hodges' sidekick for the Giant ball-games next season will be Ernie
Harwell, one of the real students of the game. What a gTeat team this
will make.
ft ft ft ft
• • e Inevitable fold-up of FM Ass'n as an organization
and impending merger with NAB was forecast many months ago
by J. N. "Bill" Bailey, former executive director of the FM
organization. Bill, now editor of the Catholic Review at Balti-
more, warned some of his FM associates that forces were at work
to bring FMA into the NAB fold. At that time he was severely
criticized and a rift grew between him and Wm. Ware, president
of FMA. Now Ware, a member of the NAB-FM executive com-
mittee, is reported to be reconciled to the merger.
ft ft ft ft
• • • Leonard Traube comes to the column's rescue this morning
with some more of his salty observations. In Russia, he sez they have no
trouble about what to call their television programs: Videology. . . .
When and if all local TV stations fan out from the mast of the Empire
State Bldg., the congestion oughta be something to behold. Only the
other day I got a fuzzy but seeable image of an ABC program coming
over NBC's channel. Is this a precursor of things to come or merely a
freak in the ozone? . . . And talking about freaks, every once in a
while I turn to the vacant channel 6 and get WMCA as clear as the
proverbial bell. , . . TV is getting into an awful rut when directors, aided
and abetted by emcees, etc., insist on guests looking into the "red"
camera, i.e , at the unseen audience. How patternized can you become?
. . . Not long ago, friends and admirers were saying of him: "Truex
crushed to the earth shall rise again." Rise? He's way about the horizon
now with the Truex Family on WPIX — slotted ideally, at 7:30 p.m., a time
when it has heretofore been a terrible scramble to get something con-
sistently tops. In one household, at least, the scramble is over. How-
ever, I like my own title better: "Nobody but nobody but Truex.
ft ft ft ft
• • • The decision to televise "Twenty Questions" this
week surprised the cast involved just as much as it did the fans.
Alexander Harris, Pres. of Ronson, was in a special railroad car
coming in from Toronto last Sat. when he suddenly decided to
approve of his show going on TV. The time was 7 p.m., exactly
one hour from broadcast time, when a wire was dispatched to
Bill Slater who subsequently made the announcement on the
air while the Ronson execs were glued to the radio in the club car.
CHICAGO
By HAL TATE
ARNOLD CARLSEN, MBS Central
Division account executive
heading south for his late-Autumn
vacation.
George Herro, promotion-publi-
city director of the MBS Central
Division, narrowly missed being hit
by a car while chasing his chapeau
down Michigan Avenue.
Mary Martha Toedt, MBS Central
Division secretary, after limping
around Mutual offices after a tussle
with a door, turned up with a
broken toe and was very pleased
because that was the only way she
was sure fellow employees would
believe her — and not think it was
just another "I ran into a door"
story.
Roy Rogers, the King of the Cow-
boys, heard over WGN and the
Mutual network on Sundays, 5:00-
5: 30 p.m., was in Chicago recently to
attend the 37th Annual Convention
of the National Safety Congress at
the Morrison Hotel.
Jane Nilles replaces Kay Holm-
gren as transcription supervisor for
ABC's Central Division effective
immediately.
A new show premiered over sta-
tion WENR-TV on Monday, October
31st, was the "Kiddie Parade." The
time is 7:00 to 7:30 p.m., CST. "Kid-
die Parade" is emceed by a husband
and wife team — Don and Vern Ward.
Weekly prizes are awarded to the
talent winner and nominal prizes are
given to all contestants appearing on
each show. Kiddie Parade is spon-
sored by Tauber's Ford Motor Sales
on Broadway for 13 weeks. The show
is produced by American National
Video Productions, Incorporated, of
Chicago.
Jean Jones, of MBS Central Divi-
sion, is spending a few weeks in
N. Y.
WEVD
117 -119 W. 46 SL
HENRY GREENFIELD, Mg. Director N.Y.19
Wednesday. November 23, 1949
RADIO DAILY
SOUTHWEST
FRED NAHAS, executive vice-
president of Glen McCarthy's
KXYZ ABC outlet in Houston, set a
precedent by being reelected as
Chief Barker of Tent No. 34, Variety
Club in Houston. Election also re-
sulted in naming Bill Bryan of
Wilhelm - Laughlin - Wilson, Jack
Harris of KPRC, and King Robinson
of KATL, to the board of directors.
John Paul Goodwin of the Houston
agency bearing that name was elec-
ted national canvassman.
New KWFT, Wichita Falls, per-
sonnel includes Pat Halverson and
Wm. (Dub) Floyd. Halverson re-
cently joined the announcing staff
while Floyd is a new addition to the
sales staff. Halverson is well known
in Texas radio circles as a news-
caster and for his work as the
"Texaco Star Reporter" for several
years. Floyd's background includes,
among other things, several years
with Texas newspapers.
Celebrities and guests of the
Shamrock Hotel will be featured on
the new quarter-hour across-the-
board program for the Grennan
Cake Division on KXYZ, Houston.
Program aired at 10:30 a.m., follow-
ing ABC's Modern Romances, fea-
tures Art Finger in the emcee slot
and is the second local program to
be sponsored by Purity Bakeries on
KXYZ. The first program, "Bill Ring
Time," premiered recently in the
11:45 a.m. spot.
Happiness Exchange on KLIF,
Dallas, 7:30-8:30 a.m., Monday
through Saturday, starring Dallas'
Jimmy Jefferies, is currently aired
with 12 participating sponsors, in-
cluding Wyatt Food Stores, Texas
Bank and Hays Chevrolet Co. Com-
mercials sell for a straight rate of
$7.50 each. Jefferies, as much a part
of Southwestern Radio as studios
and transmitters, works at the show
'round the clock, making personal
visits to the needy. He is assisted by
Johnny May, SMU law student and
part time announcer at KLIF. Since
the show began, it has helped hun-
dreds of people obtain homes, cloth-
ing and even dogs for the blind. A
"Model Home" has been built and
will be given to some deserving per-
son. Jefferies feels so good about the
response to the show that he is now
planning a Happiness Exchange
Hospital.
Stork News
Paul Hancock, stations relation di-
rector of NBC, is the father of baby
girl born Monday at the French Hos-
pital. The newcomer weighed 6
pounds, 3 ounces.
CAN'T PROMISE MIRACLES . .
. . . but can do a top notch sales job
for you. Heavy experience AM and TV
network selling. Will change to agency
or local station. Presently employed.
Write RADIO DAILY, Box 288, 1501
Broadway, New York City.
Pix Companies Big Buyers
Of Spot Time For Features
(Continued from Page 1)
reveal their spot advertising bud-
gets all indicated that this type of
advertising has box-office value and
has proven effective in test markets.
The types of campaigns vary, de-
pending on specific situations, from
day-to-day saturations to 52-week
contracts calling for current picture
plugs.
M-G-M In 65 Markets
Metro-Goldwyn-Mayer, according
to reliable sources, is currently
spending money for radio adver-
tising in 65 key U. S. markets and
in some instances has signed on
a 52-week basis. The company re-
cently concluded a heavy spot and
station break campaign exploiting
the New York premiere of "Battle-
ground" and now has a similar cam-
paign under way in Hollywood.
Similar campaigns are planned for
other cities showing the picture.
Universal Pictures is another ma-
jor outfit that recently completed a
successful day-and-date radio spot
campaign in the Milwaukee area in
behalf of the premiere of "Free For
All." They are now mulling plans to
exploit, via radio, the openings of
"South Sea Sinner" and "Francis"
in key markets after Jan. 1st. Uni-
versal is also planning a heavy spot
campaign in the New England Area
in March to herald the opening of
"Ma and Pa Kettle Go To Town."
The first "Kettle" flicker received
heavy radio build-ups in the Mid-
west last year.
Co op Deal With RKO
RKO-Radio Pictures, on the other
hand, has evolved a cooperative
radio advertising policy whereby
RKO records spots, station breaks
etc., which they then pass on to
branch offices for further distribu-
tion among exhibitors. The exhibi-
tor actually buys the time with
RKO paying part of the bill. This
AFRS To Carry Game
American G.I.'s in the Atlantic and
European areas will hear a broad-
cast of the Penn-Cornell football
game on Thanksgiving Day through
the facilities of the Armed Forces
Radio Service. WOR, which is car-
rying the broadcast in New York
City, will feed the show to the short
wave transmitters of the Service for
simultaneous rebroadcast.
i una
1949
FRENCH RESTAURANT
LUNCHEON from $2.00
DINNER from $3.00
COCKTAIL BAR
cJa/notiA ffiench CandieA
15 East 52 nd St.
AIR CONDITIONED
policy, according to an RKO spokes-
man, has also proven successful.
Biggest recent exploitation involving
use of radio has been on behalf of
the "Mighty Joe Young" now play-
ing the national circuits.
Paramount Pictures have gone in
for heavy radio exploitation, on a
day-and-date saturation basis, on
their last three pictures, "Red Hot
and Blue," "Chicago Deadline," and
"My Friend Irma." According to an
agency representative (Buchanan
Agency) for Paramount there is
allocated a percentage of the ex-
ploitation nut for radio depending
on circumstances. Paramount is
using, and has used, stations in some
fifty to sixty key cities and markets.
United Artists Testing
United Artists Corporation re-
cently concluded a $3,000 saturation
day-and-date spot and station break
exploitation in the Des Moines-
Omaha area for the opening of "Kiss
For Corliss" and plan to give the
same treatment to territorial open-
ings of "Champagne for Caeser,"
and "The Men." These latter two
films will each get from three hun-
dred to three hundred fifty spots in
a territory. UA generally picks up
the tab for radio ad expenditures
but occasionally engages in cooper-
ative advertising with the exhibitor.
mEKICO
GILLETTE SAFETY RAZOR Co. of
Mexico opened its large manufac-
turing plant last week in this city.
. . . Gillette razor blades will be pro-
duced here from now on for the
Mexican markets. . . . Publicidad
General, Mexican representative of
Foote, Cone & Belding, handles the
Gillette advertising account and a
nation-wide press and radio cam-
paign for both Gillette and Toni
products, is expected early next
year.
Cancer Fund Report
Scheduled For ABC Web
ABC will carry a report on the
progress of the Damon Runyon Me-
morial Cancer Fund this Saturday.
The quarter-hour program called
The Cancer Might will include mes-
sages from the president of Notre
Dame, the Very Reverend John J.
Cavanaugh, Henry J. Kaiser, Gener-
al Dwight D. Eisenhower, and Dr.
Cornelius Rhoads, director of the
Memorial Cancer Center in New
York.
Walter Winchell, treasurer of the
Runyon Fund, will announce sever-
al large gifts for research in fighting
cancer during the broadcast. Dr.
Rhoads will interview a patient who
has been aided by the fund.
Midnight Encore
WBZ's new Dick Tucker Show (1:30-2:00 PM
Monday through Friday) has proved so popular
with listeners (and with sponsors!) that Dick
now returns for a midnight encore.. 11:30 to
12:30 nightly, Monday through Saturday. With
merry music and a cheery personality, Dick has
sold New England on himself. He'll sell your
product, too! For availabilities at the witching
hour, check WBZ or Free & Peters.
BOSTON
50,000 WATTS
NBC AFFILIATE
WBZ
WESTINGHOUSE RADIO STATIONS Inc
KDKA • WOWO • KEX • KYW • WBZ • WBZA • WBZ-TV
National Representative!, Free & Peteri, except tor WBZ-TVj
tor WBZ-TV, NBC Spot Sales
, _ „ _ _ . _ . _„ Wednesday, November 23, 1949
RADIO D AILY^ —
California Commentary
• • • Park Avenue Hillbillie Dorothy Shay recently took two
weeks off between personal appearances to rest. During her vacation
she quested twice on CBS' Edgar Bergen-Charlie McCarthy Show and
recorded four sides for Columbia Records. They
HollyWOOd 016 "Diamonds Are a Girl's Best Friend." "I'm
lust a Little Girl from Little Rock," "Fargo Fannie"
and "What Fer Didja?" . . . Dick Haymes waxes a Treasury "Guest
Star" 15 minute program this week for release to 2750 radio stations
nationally this winter to aid in the sale of savings bonds. Doris Day.
taking time off from her Bob Hope radio activities, will record three
new sides for Columbia Records this week. . . . Arranger-conductor
Frank DeVol will appear in the March of Dimes video version of "Pan-
tomine Quiz" in his usual comedy role, being filmed at the RKO studios
this week for release to TV stations exclusively for the forthcoming
MOD campaign. . . . Peggy Ryan and Ray McDonald will wax an audition
platter of their half-hour situation comedy program in December when
they return from their European jaunt and agent Eddie Sherman plans
to sell the show to the ABC Network on a participation sponsor basis.
Fred Heider will script.
tic tic tic tic
• • • lack Benny's Rochester is being considered as the lead
for a satirical whodunit. "Five O'Clock Shadow," beinq auditioned
here within the next two weeks. . . . Dore Schary, MGM veepee in
charge ol production, guested on Louella Parsons' broadcast Sunday,
Nov. 6, over the ABC and Mutual webs. Schary discussed stories
and behind-the-scenes incidents in making "Battleground." . . . Tommy
Dorsey flew in from Houston for a day to huddle on a new video show.
. . . Alan Dale of CBS' "Sing It Again" has just signed a contract with
Columbia Records. . . . The Metropolitan's lovely mezzo-soprano. Blanche
Thebom. who is here with the SF Opera Co. for their current LA season,
was a guest on the Standard Hour over NBC.
tic tic -A" tic
• • • Steve Allen, currently deejay on a midnite hour over
KNX, the CBS station in Hollywood due for national acclaim. . . .
Eddie Cantor, emcee of NBC's "Take It or Leave It," is in San
Francisco, where he will tape two shows. . . . Screen Star Van
Heflin guested on CBS' "Suspense" show Nov. 10th. . . . Piano
sensation Paulena Carter was a guest of Lucille Norman on
"Hollywood Music Hall," Nov. 9th over Columbia Pac. Network.
. . . Gloria Swanson, old-time movie queen, may be seen on
television soon. A TV package with her as star is being readied.
. . . George Jessel has rejected a nattering offer to star on CBS-TV
because he can't spare the time from his film duties. . . . Emcee
Jack Bailey will take Mutual-Don Lee's "Queen for a Day" out
of town on two successive weekends, for special perfomances in
Seattle and Tacoma, Washington, and Fresno, Calif.
High Court Hears NAB
In Station-Tax Dispute
(Continued from Page 1)
U. S. Supreme Court two weeks ago.
The cases have been brought to
court by KGHI and KARK against
an annual tax of $250 on "the con-
ducting or carrying on of the busi-
ness of producing or generating of
electro-magnetic waves within the
city of Little Rock for the purpose
of broadcasting by radio transmis-
sion" or "the operation of the busi-
ness of intrastate radio broadcasting"
within the city.
NAB argued that "the propositions
of law which the court, by the dis-
missal of the appeal in this case, in-
dicates as settled, are in fact not set-
tled, but result in conflict with other
decisions of the court."
"Cannot Be Justified"
The court was told that "... if
the dismissal is considered as stand-
ing for the proposition that a tax
laid on the business of radio broad-
casting is one validly laid on an in-
trastate activity, it is in conflict with
other decisions of the court. ... If
the dismissal is considered as stand-
ing for the proposition that the gen-
eration of electro-magnetic waves is
a taxable local incident, distinct
from the commerce itself, it cannot
be justified on the basis of existing
decisions of this court."
The brief pointed out that the dis-
missal leaves the broadcasting in-
dustry and state and municipal tax
authorities in doubt as to which of
two propositions of law the court
considers settled:
"... Whether broadcasting to lis-
teners both within and without the
state can be called intrastate com-
merce, or . . . whether the genera-
tion of electro-magnetic waves is a
local incident which may be Consti-
tutionally taxed."
Cites Previous Decisions
Citing Supreme Court decisions in
cases in which firms were engaged
in part in interstate commerce, the
NAB brief said:
"The Supreme Court has never
held that mixed interstate and intra-
state activity which is physically in-
separable could be reached by an
indiscriminate tax upon the business
as a whole. It has never been held
that a tax could be validly imposed
on the privilege of doing an intra-
state business, where such business
was physically inseparable from in-
terstate activities.
If the Little Rock station's activity
is exclusively interstate activity, the
brief added, the Crutcher vs. Ken-
tucky case cited by the court in its
dismissal "is authority for the in-
validation of the tax, not for sus-
taining it; the privilege of engaging
in interstate commerce cannot be
taxed."
NAB said broadcasting is inter-
state, not intrastate commerce, and
cited the Fisher's Blend case, "the
only case involving state or local
taxation of radio broadcasting sta-
tions which has previously come be-
fore this court."
The Fisher's Blend case, the brief
recalled "held unconstitutional a
state privilege tax levied on the
business of radio broadcasting.
There, the tax authorities argued, as
they do here, that radio broadcasting
is, as a practical matter, intrastate,
notwithstanding the fact that radio
transmission cannot be confined
within state lines. . . . The Supreme
Court of the United States . . . re-
jected this argument and struck
down the tax."
NAB General Counsel Don Petty
declared that the electro-magnetic
energy in question (generated with-
in a microphone by the sound waves
striking an electro-magnet) is not
of independent value and cannot be
sold by the producer and transmit-
ted by someone else, as in the case
of electric energy.
The brief added that the issue
should not be regarded as insubstan-
tial enough to warrant dismissal
"where (a) there was a division of
opinion in the court below and (b)
the dismissal results in a holding on
the merits which is opposed to the
great weight of authority in the
state and lower federal courts."
"Attention should also be called to
the background of the tax ordinance
in question," the NAB brief said, and
added:
"It is the result of a studied effort
by the National Institute of Munici-
pal Law Officers to devise a tax
which would not be subject to the
infirmities which had led to the al-
most uniform invalidation of taxes
previously attempted to be laid by
states and municipalities upon the
privilege or occupation of radio
broadcasting."
CBS Time Sales Up
Both In Radio And TV
(Continued from Page 1)
hour shows, one afternoon 30-min-
ute program and a five-a-week ser-
ies. In addition a one-time broadcast
has been purchased by Gillette
Safety Razor Company for its cov-
erage of the Orange and Rose Bowl
football games on January 2. The
Ken Murray TV show will be a full-
hour Saturday show, 8:00-9:00 p.m..
on alternate weeks, starting January
7.
Radio and TV shows included in
the $5,000,000 time sales during past
month are "House Party," to be air-
ed Monday through Friday, 3:30-
3: 55 p.m.. EST, starting January 3
under the sponsorship of Pillsbury
Mills, Inc.; "Get More Out of Life," .
Saturdays, 2:30-3:00 p.m.. starting
January 7 for William H. Wise and
Co.; "Skippy Hollywood Theater,"
Thursdays, 10:30-11:00 p.m., starting
December 1 for Skippy Peanut But-
ter, and "Life With Luigi," starting
January 10, 9:00-9:30 p.m. for Wm.
Wrigley Jr. Co.; the "Ken Murray
Blackouts" TV show; the U. N. tele-
vision series sponsored by Ford
Motor Company; the Thanksgiving
Day full-hour simulcast show spon-
sored by Longines-Wittnauer Watch
Co., and the Nov. 24 60-minute TV
holiday show purchased by Hotpoint,
Inc.
Other Columbia Broadcasting Sys-
tem one-time radio sales announced
are the full-hour Xmas Day drama,
"Servant in the House," 5:00-6:00
p.m., to be sponsored by Hotpoint,
Inc.; and the Notre Dame-Southern
California game coverage Nov. 26 to
be sponsored by Pontiac Motor Divi-
sion of General Motors.
WOR's Christmas Fund
To Aid 74 Hospitals
Patients at 74 hospitals in the
New York metropolitan area will
benefit this year from proceeds of
the fifth annual Christmas Fund on
WOR, New York.
In addition to gifts of toys, cloth-
ing and layettes for children in the
wards of all 19 New York City hos-
pitals, three New Jersey municipal
hospitals, and Grasslands Hospital in
Westchester, maternity ward pa-
tients in 51 Voluntary Hospitals will
share in WOR's Christmas Fund
benefits for the first time this year.
WOR and WOR-TV staffers have
prepared 4,150 layettes for infants
born in those hospitals during
Christmas week.
Sponsor Who-Dun-It Series
A new who-dun-it series. The Ad-
ventures of Mike Shayne, is now be-
ing heard over WOR on Friday
nights under the sponsorship of
Egan, Fickett & Co., distributors of
Nevins Indian River fresh oranges
and grapefruit. Brett Halliday is
writing the shows and the lead is
being played by Jeff Chandler,
screen and radio star.
Section of RADIO DAILY, Wednesday, November 23, 1949 — TELEVISION DAILY is fully protected by register and copyright
DuMONT PLANS NEW COLOR-TV
TELE TOPICS
A BC'S COVERAGE of the Metropolitan
** Opera opening Monday nite was on
most counts a vast improvement over last
year's effort. No auxiliary lighting was
used, yet almost all shots of the action
on stage registered with perfect clarity —
a tribute to the technical advances the
medium has made during the past twelve
months. Burke Crotty's direction, assisted
by Frank Vagnoni, again showed traces of
unfamiliarity with the opera, but for the
most part the cameras followed the action
effectively. The work itself, "Der Rosen-
kavalier," was too long for all but the
most avid opera lovers and lacked the
dramatic impact of last year's opener,
'OteMo," but because it is a comedy, the
awkward postures of the singers were not
as detracting. Too often, however, the
principals were all but invisible because
of the long shots used to capture the huge
sets and pageantry of the play. . . . First
intermission took viewers backstage, but
instead of showing the intricacies of
mounting the second act set, the cameras
picked up Edward Johnson and a proces-
sion of artists and technicians in back-
patting interviews. From here they
switched to Sherry's where viewers saw
scores of formally-attired opera patrons
jammed together like rush-hour and star-
ing and waving at the cameras like the
low-brows at a wrestling match. During
the second intermission. Deems Taylor
briefly interviewed about a dozen assort-
ed celebrities.
•
I JPWARDS OF $40,000 for time will
^ be spent by Hamilton Watch Co. for
airing its five-minute "Peggy and Jim"
films. Campaign, which began Monday
and runs through Dec. 18, covers 30 sta-
tions in 16 markets and will show the
film, made by Screen Gems, 183 times.
BBD&O handles the account. . . . CBS
trying to land a bankroller for a series
of Saturday nite college basketball and
track pickups from the Garden. Web will
not carry the sports sustaining, however.
. . . Producer Irving Brecher has moved
filming of "Life of Riley," on NBC to the
Columbia lot in Hollywood where larger
sets will make possible greater flexibility.
Series, on 35 mm., formerly was filmed on
one stage at Filmtone.
•
kJEW-TYPE TALENT SHOW with Rob-
' ^ ert Q. Lewis as emcee will be audi-
tioned by CBS Dec. 1 as a full-hour simul-
cast. Produced by Lester Gottlieb, show
will be in effect an on-the-air talent audi-
tion with various bookers invited to ap-
pear on the show to se'ect acts on the
basis of their stints on the program. Lou
Meltzer will script and Alex Leftwich will
direct. No starting date has been set.
. . . Larry Racies will unveil a new 15-
minute film comedy series starring Jerry
Colonna at a press preview Friday.
Now In Experimental Stage, Commission Is Told;
FCC Asks Field Tests Of Polychrome Systems
Using Stock Tele Receivers In Audience-Homes
(Continued from Page 1)
have to be an expert to see it. The
two-day tests have convincingly
demonstrated the superiority of CBS
color over RCA color and black and
white."
During yesterday's demonstra-
tions, FCC engineer Edward Chapin
showed a Bendix set to which he
had added a switch device, inside
the cabinet, to make it possible to
receive in black and white the 405-
line color transmissions being sent
by WOIC, which was originating the
CBS signals. The same set, built to
the 525-line standard, then brought
in the 525-line signals of the other
local stations.
Draws RCA Protest
It was later learned that the
Chapin demonstration drew protests
from RCA, with an accusation that
the Commission was "taking sides"
in demonstrating a device to make
the CBS system seem more attrac-
tive. The protest was rejected in a
closed-door session during which
FCC Chairman Wayne Coy is said to
have remarked angrily that the
Chapin switch should have been
developed by the industry, but that
since it wasn't someone had to do it.
As soon as possible, the Commis-
sion said, proponents of the various
color systems "should start a series
of field tests with a reasonable num-
ber of receivers distributed both to
technical and non-technical persons
not connected with the development
of the system, in order to determine
the adequacy of system as used by
a representative cross section of the
public. The tests should be conduct-
ed at least one hour per day for a
period of at least 30 days to deter-
mine not only the usability of re-
ceivers in the hands of the public,
but to determine if any unforeseen
deficiencies come to light that may
require modification or abandon-
ment of the particular system.
"While such tests are being con-
ducted, receivers should be used
that are representative of commer-
cial production and should include
receivers for:
Usages Listed
"(1) Black and white from color
transmissions on existing receivers,
adapted if required.
" (2) Color reception on existing
receivers, converted, and adapted if
required, to receive color.
"(3) Black and white from color
transmissions on new receivers es-
pecially built to receive black and
white images from color transmis-
sions in accordance with the pro-
posed standards.
" (4) Color reception on new re-
ceivers especially built to receive
color images from color transmis-
sions in accordance with the propo-
sed standards.
"The color programs used for
these tests should cover a variety of
material. During the transmission of
color television programs, it is ex-
pected that many stations and net-
work problems relating to transmis-
sion standards will be revealed."
Sets Reach 3,000,000 Mark;
See 7,500,000 By End Of '50
Receiver installations throughout
the country totalled 3,025,000 by Nov.
1, Hugh Beville. Jr., NBC research
director, announced yesterday. At
the same time J. R. Poppele, presi-
dent of TBA, predicted that owner-
ship would exceed 7,500,000 by the
end of 1950.
2.565,000 On Oct. 1
Set installation figures had
reached 2,565,000 for Oct. 1. How-
ever, this does not mean that there
was an actual increase of 460,000 sets
during the month of October. Some
of this increase took place during
the month of September but due to
a lag in reporting from several areas
it was not picked up until Nov. 1.
During September and October,
1949, 715,000 sets were sold. By Nov.
1, 1948, a total of 718,000 sets had
been sold.
Some 27 per cent of the sets are
now installed in New York. A year
ago New York had 45 per cent of
the sets.
"At the rate of 80,000 receivers a
week — or better — a minimum of
4,000,000 additional TV sets can be
expected on the market during the
next year," Poppele said. "This
year's output will exceed 2,500.000.
Combined with the 1.000.000 sets
last year and the 4,000,000 likely to
be produced in 1950. receiver owner-
ship will soar to 7.500.000. And this
is only the beginning of the expan-
sion of television."
Scenic Artists Strike
Against 4 Nets, WPIX
Local 829, United Scenic Artists,
yesterday called a strike against
five major television broadcasters of
New York— ABC, CBS. NBC, Du-
Mont and WPIX.
In a joint statement issued last
evening, the five struck organiza-
tions declared:
"Ignoring negotiations in progress
this evening before the New York
State Mediation Service, a strike was
called today by the United Scenic
Artists, Local 829, against five major
television broadcasters in New York
City.
"The wage scale sought by the
union in the new contract under
negotiation would increase the mini-
mum pay for art directors from
$7,540 to $13,000 a year.
"This demanded wage scale, rep-
resenting increases up to 73 per cent
of the existing minimums, is un-
reasonable and unjustifiable in the
face of present costly television op-
erations.
Charge Dual Purpose
"During the negotiations the union
indicated that another primary ob-
jective of the strike is to force all
television scenic work into the thea-
trical scenery workshops. The union,
in fact, has offered to do the video
scenic work on the outside, in union
theatrical shops, even if it is neces-
sary to cross the union's own picket
lines to deliver the work."
According to Rudy Karnolt, busi-
ness manager of Local 829. United
Scenic Artists, the three-year con-
tract with the webs granted a "38
per cent concession" on wages com-
pared with the movie and stage
standards because of TV's infancy.
This pact expired Sept. 31 and a new
agreement would be retroactive to
that date.
Old scale for the workers covered
by the union was from $75 to $145 a
week. Karnolt said, compared with
the theater and movie scale of $135
to $185.50, which the union is now
seeking. While the union's goal is
equal wages with those paid in the
other two fields, he said, it has auth-
ority "to accept something less."
Sales Of Tele Receivers
Over 100,000 In Baltimore
Baltimore —Sales of 12,281 receiv-
ers during October has raised the
total number of installations in thii
area to 100,036, the Television Cir-
culation Committee of Baltimore
reported yesterday.
8
RADIO DAILY
Wednesday. November 23, 1949
AGENCIES
COAST-TO -COAST
SALES AFFILIATES, national dis-
tributors of Zotos Fluidwave,
new beauty salon permanent wave,
will sponsor Ann Sothern in "The
Adventures of Maisie," beginning
Thursday, November 24th, over
WMGM, 7:30-8:00 p.m. The agency
is Getschal & Richards, Inc.
ADAM J. YOUNG, Jr., INC., has
been named national representative
for KLEE of Houston, Texas.
DANIEL H. PRICE has become an
associate and vice-president of Rit-
ter, Sanford and Price, Inc. The
agency was formerly Ritter and
Sanford, Inc.
DAVID S. GARLAND is the new
head of the copy department at
Chambers and Wiswell, Inc., Boston.
LOUIS G. MENNA has resigned
as art director of Ted Bates and Co.
DENMAN & BETTERIDGE, INC.,
Detroit advertising akency, has ap-
pointed William H. Botsford as pub-
lic relations director and account
executive. Botsford was with The
Detroit News for 15 years and more
recently was a vice-president of
Sills, Inc., Chicago public relations
counsel firm. Denman & Betteridge
is the advertising agency for the
Fort Industry Company, Detroit.
IVAN T. GALANOY has been ap-
pointed Dublicity director and copy
chief of Dinion and Du Browin, Inc.
He was formerly editorial director
of the Greater West Association
Agency in Los Angeles.
C. D. PROCTOR has been ap-
pointed manager of the newly cre-
ated division of sales services of
G. M. Basford Co.
G. RANDOLPH ELLIOTT has
been appointed field director of tele-
vision research for Daniel Starch
and Staff.
H. W. FAIRFAX ADVERTISING
AGENCY, New York, has been
named by the Gillespie Varnish Co.,
Jersey City, makers of Gillespie
paints and Bull Dog paint remover.
THE WALKER COMPANY, radio
station representatives, is moving to
larger quarters at 347 Madison Av-
enue on November 10.
Opera Show Sked.
Boston, Mass. — The Metropolitan
Opera Broadcasts, which return to
the air over WCOP will be preced-
ed this season by "The Music Gal-
Lry," special WCOP broadcast. The
show will be conducted by Elsie
Sears, and will open with the story
of Camile Saint-Saens, composer of
"Samson and Delilah," on Novem-
ber 26th.
Hymes Appt'd WLAN Post
Lancaster, Pa. — Frank H. Alt-
doerffer, president of the Peoples
Broadcasting Co., announces the ap-
pointment of John D. Hymes as
manager of Station WLAN. Hymes
has been assistant manager and
commercial manager of WLAN for
the past year and a half and was
previously with CBS.
Speechless Emcee
Cincinnati, Ohio — Ruth Lyons of
WLW's "Morning Matinee" program,
is seldom stuck for words but a
recent interview with a resident
of Alshley, found her silent for a
few moments. The man being in-
terviewed told Ruth he lived north
of Beggar Louse Hill, not far from
Hog Back Road, near Toad Street,
all of them real places.
Mr. & Mrs. Show Set
Stamford, Conn. — Bill and Merry
Reynolds open a "husband and wife"
program over WSTC and WSTC-FM,
next week. The program will be
in addition to Bill's duties as regu-
lar staff announcer.
Kids Dav Program
Hollywood. Calif— A special half-
hour star variety show honoring
Kiwanis National Kids Day was
aired over KFWB. Featured on the
program was such well known stars
as Bob Hop». Bereen and McCar-
thy. Walter Winchell Jimmy Fidler,
Arthur Godfrey. Drew Pearson.
Bing Crosby, Dinah Shore and
others.
Special Ho'lday P'ogram
Milwaukee. Wis.— "The Sympho-
nette" and "The Choraliers" will
ioin forces for a SDecial hour-long
"Thanksgiving D->v Festival." to be
nresented on WTSN at 4:00 p.m.,
November 24th. Musicians and sing-
ers will participate in the program
of ponnlar, classical and traditional
American son?s, celebrating the
snirit of the dav. Soloists w'll in-
clude Leonard Stokes and. H"bert
Hendiie. vocalists, and T eon'd Ham-
bro, concert oiarn'st. "Thank«g'v;np
Dav Festival" w'll be aireH. under
sponsorship of Longines-Wittnauer
Watch Company.
Millisor Joins Y/SAZ
Hnnti"«ton, W. Va.^Bob Millisor
of St. Marvs, Ohio, and formerly
affiliated with a Paintsville, Kv..
station Viae, ioined the announcing
staff of WSAZ. He will also do some
ofT-r>pmera announcing duties with
WSAZ-TV.
Program Moves To Riviera
Port Washington, L. I.— "The Port
Washington Hour," weekly radio
show on Station WKBS, began a
new series of broadcasts recently
from Long Island's restaurant and
supper club, the Riviera. In addi-
tion to popular recordings, the show
will Mature local news and infor-
mation on forthcoming events in
and around Port Washington. Bernie
Mann, manager of the Riviera, will
describe highlights in the entertain-
ment field.
Late Listening Show
Richmond, Va. — The WMBG
"Dance Party" program is heard
every night from 11:30 to 1 a.m. The
show is slanted at the late time lis-
teners and features music requested
by listeners. In addition, disc jo"key
Ralph. Jones interviews personalities
in the music world.
Gatewood Slogan Contest
Indianapolis, Ind. — Early this
month the Floyd Gatewood Com-
pany, sponsors of "Uncle Wally
Reads The Funnies," began award-
ing prizes to the first boy and girl
winners in the new safety slogan
contest. The contest ends December
18th. Each Sunday, one line of a
two line slogan is given on Wally's
broadcast. The kids fill in the last
line and send their slogan to station
WIRE.
WISN Football Windup
Milwaukee, Wis. — On November
26th, WISN will cover the clash be-
tween Notre Dame and Southern
California starting at 1:30 p.m.
December 3rd, Notre Dame will
meet Southern Methodist and the
WISN broadcast starts at 1:45 p.m.
Both games will be described by
CBS sports director, Red Barber.
Swift Contract Renewed
Pittsburgh, Pa. — Jack Swift,
KDKA news chief, begins his sixth
year under the sponsorship of C. F.
Mueller Company with the renewal
of the contract for the 12:05 p.m.
Tuesday, Thursday and Saturday
newscast. Placed through Duane
Jones Company, the new contract
runs for another 52 weeks.
WDRC 27th Anniversary
Hartford, Conn.— WDRC, which is
Connecticut's pioneer broadcaster, is
observing its 27th birthday anniver-
sary on December 10. The station
was founded by Franklin M. Doo-
little, who is now its president.
WDRC is a CBS outlet, and also op-
erates a FM affiliate, WDRC-FM.
WHBC Adds Newscast
Canton, O.— The George P. Mal-
oney Motor Company has signed for
a 10-minute newscast to be heard at
8:00 a.m. on WHBC. Contract signed
by the Chrysler-Plymouth dealer is
for one year and the newscaster is
John Baker, WHBC's associate news
editor.
PROmOTION
Distributing Diary
Nearly one-half million copies of
a sixteen page booklet titled: "Re-
port from Europe" featuring NBC
commentator Alex Dreier's recent
news tour abroad, are about due
off the presses for free distribution
through about 5,000 Skelly Oil Com-
pany outlets throughout the middle-
west. The booklet, of Reader's Di-
gest size and printed in two colors,
is a datelined, day-by-day "inside"
report taken from Dreier's diary,
and covers key cities in nine Euro-
pean countries on a trip which ex-
tended from August 22 to September
28. It is illustrated with interesting
photographs taken enroute and a
graphic-center spread showing the
commentator's itinerary throughout
Europe.
Details of the diary, which prom-
ises to "spark-plug" sales at Skelly
stations, were developed at Henri.
Hurst & McDonald, Incorporated,
the oil company's advertising agen-
cy.
Laundry Tieup
No matter in what direction they
look, be it indoors or outdoors, on
the back of Brunswick Laundry
slips or on posters adorning the fleet
of 150 Brunswick Laundry trucks.
Northern New Jersey housewives
are constantly reminded that Sta-
tion WBNX is "1380 on Everybody's
Dial." This makes "1380" the listen-
ing number for thousands of house-
wives who are invited to listen
Monday through Saturday at 1:45
p.m. to "Piano Stylists," Brunswick
Laundry's own program. This dual
"King" size promotion was ar-
ranged by A. Lewis King, WBNX
National Sales Representative.
Book Campaign
Phil Cook will open his eighth
annual campaign for books this
Friday over WCBS. The books are
to be sent to shut-ins and hos-
pitalized patients in greater New
York.
The drive will continue until
Christmas Day and will be con-
ducted in cooperation with the
United Hospital Fund. WCBS listen-
ers contributed some 88,000 books
last year in the Phil Cook book
drive.
LIBEL and
SLANDER
Invasion of Privacy
Plagiarl.m-Plracy-Copjrigllt
INSURANCE
FOR THE WISE BROADCASTER
OUR UNIQUE EXCESS POLICY
provides adequate protect. oa.
Surprisingly Inexpensive.
Carried Nationwide.
For details A quotations write
EMPLOYERS REINSURANCE
CORPORATION
Insurant* Exchani* Bldi ... Kaata* City, Ma.
J -IK I . I jM %M<
The National Daily Newspaper of Commercial Radio and Television
VOL. 49, NO. 36
NEW YORK, FRIDAY, NOVEMBER 25, 1949
TEN CENTS
TV NET PLANS DAYTIME PROGRAMMING
ABC's AM Take Up;
Loss Charged To TV
Although revenues from standard
broadcasting operations were 1.4 per
cent in excess of those for the first
nine months of last year, American
Broadcasting Company and subsidi-
aries reported an estimated loss of
$482,000 for the nine months ended
September 30, 1949, it was announ-
ced Wednesday. This loss is after
reduction for recovery of Federal
income taxes under carry back pro-
visions of the Internal Revenue code.
For the same period of the previous
(Continued on Page 8)
Levoy Heading East
For Video-Film Deal
West Coast Bureau of RADIO DAILY
Hollywood — Gordon W. Levoy,
president of General Television En-
terprises, Inc., left for New York yes-
terday to confer with four of nation's
top-ranking sponsors on production
by GTE of a group of 26-52 subject
video film series. Levoy is going east
— at request of pending sponsors
who had been awaiting publication
of current program ratings on GTE
product before discussing new series.
GTE's present series, of which 52
(Continued on Page 4)
New ET Program Service
Planned By Barrere
The need for one source of data
on transcribed syndicated programs
has been brought out by a recent
survey, according to Claude Barrere
of the newly-formed Syndicated
Program Information Bureau.
Barrere says 12.4 per cent of 2,032
letters and questionnaires sent to ra-
(Continued on Page 3)
Unique Distinction
Philadelphia — Ruth Welles,
who conducts programs for wo-
men on KYW, received a medal
of honor and a $1500 cash prize
during the Freedom Foundation
ceremonies at the organization's
Valley Forgo headquarters. The
women's broadcaster was hon-
ored for submitting a cookie cut-
ter which shapes cookies like
Freedom Foundation emblem.
Selfish Press Agent
Slights Co-workers
Editor's note : A press agent
for a Washington radio sta-
tion last week took credit
for the generosity of his sta-
tion in soliciting blood do-
nors for an ailing WNBW
television engineer. What he
neglected to report was that
all other radio and TV sta-
tions entered into the spirit
of the appeal and many vol-
unteer blood donors respon-
ded. Out of deference to the
other broadcasters the facts
follow :
Washington's radio and tele-
vision stations came to the aid of
WNBW television engineer Ed
McGinley last week, and prob-
ably saved his life. McGinley de-
veloped serious complications
while undergoing a nasal opera-
tion at Garfield Hospital. He re-
ceived over a gallon of blood
in transfusions, but the hospital
was running out of the rare blood
type needed. Station WRC. where
McGinley had been a recording
engineer, was informed. The
WRC newsroom and announcing
staff immediately contacted other
stations in Washington with a
plea for station break appeals
for blood donors.
Bulletins, and personal pleas
from disc jockeys on other sta-
tions, all but swamped the switch-
boards of the radio and TV out-
lets. WTOP received a volunteer
call from Connecticut. WRC and
WMAL each received seventy
calls, with the operators unable
to handle more. The following
morning, the hospital reported
McGinley still weak but out of
danger. Stations cooperating, and
checking on Mac's progress
through the evening, were WOL,
WWDC, WMAL, WINX, WEAM,
WTOP, WASH, WRC, and tele-
vision stations WTTG, WOIC,
WMAL-TV and WNBW.
DuMont Announces 5 -Day -Week Sked
Using 2 -Hour Program For Co-Op
Sponsorship In Key TV Cities
Lauds Radio Support
Of Fresh Air Fund
Free air time donated to the Herald
Tribune Fresh Air Fund by more
than 275 cooperating radio stations
in the Fund's primary thirteen-state
area has accounted for a consider-
able percentage of children placed
with rural families for annual va-
cations, according to Frederick H.
Lewis, executive director. The Fresh
Air Fund expects to send more than
10,000 needy New York City chil-
(Continued on Page 3)
Census Slogan Planned
By Advertising Council
A campaign to attract public at-
tention to the 1950 census was an-
nounced yesterday by Robert R.
Mathews, volunteer coordinator of
the campaign for the Advertising
Council. The slogan "Helping the
Census Helps Uncle Sam. Make
Sure You Count in America's Fu-
(Continued on Page 2)
Coffin Joinina RCA-Victor
As Director Of Advertising
Camden — Ralston H. Coffin has
been named director of advertising
for the RCA Victor Division, it was
announced by Robert A. Seidel,
vice-president in charge of distribu-
tion. Coffin will assume his new post
(Continued on Page 3)
Richards Isn't Selling KMPC
To NBC; Negotiations Ended
Detroit— Negotiations for the pur-
chase of KMPC, G. A. Richards
50,000-watt station in Los Angeles,
by the National Broadcasting Com-
pany were called off on Wednesday
by mutual agreement of the parties.
NBC has long desired to have its
own outlet in the West Coast radio
capitol and made an offer to Rich-
ards recently which was considered
because of Richards' wish to retire.
This was in spite of the fact that the
offer was considerably less than
other offers made for KMPC by
NBC in the past. The negotiations
were called off when NBC wanted
certain guarantees in the purchase
(Continued on Page 3)
A Plan to help develop daytime
TV programming in inland cities
and bring low-budget advertisers
into the medium was revealed Wed-
nesday by the DuMont network in
announcing that it will syndicate
— a daily two-hour program to affili-
ates at a cost not to exceed $100 an
hour.
Titled "At Your Service," the
program will be fed live to stations
on the cable and also via transcrip-
tion. It will provide for local cut-
ins for one minute commercials.
Program will be sold to affiliates on
(Continued on Page 7)
Special Xmas Show
Features Many Stars
A special Christmas program.
"The Joyful Hour," featuring many
stars of screen and radio is being
readied for broadcast over MBS on
Sunday, December 18th by the Rev.
Patrick Peyton, producer of The
Family Theater.
Among the popular singers to be
heard on the Joyful Hour this year
(Continued on Page 3)
So. Calif. Radio Group
Continuing Crusade
The Southern California Associa-
tion for Better Radio and Television,
continuing its crusade for better ra-
dio and TV programming, will hold
its first open meeting on Nov. 28, it
was announced this week. Topics for
(Continued on Page 2)
On Strenuous Side
The Stork Club, "21," and El
Morocco were all by-passed Tues-
day niqht when agency person-
nel at Benton & Bowles and Mc-
Cann-Erickson tossed aside their
jackets to compete for top billing
on the basketball court. Cap-
tained by Don Chapman, media,
and led in scoring by Ed Walsh.
Art Dept. of B & B came out on
top— 58 to 47,
2
RADIO DAILY
Friday, November 25, 1949
* COmiNG AND GOING *
Vol. 49, No. 36 Friday, Nov. 25, 1949 10 Cts.
JOHN W. ALICOATE : : Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher ; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch. Vice-President; Chester B.
Bahn, Vice-President; Charles A. Alicoate,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily.
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Cable address : Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older, Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postomce at New York, N. Y.,
nnder the act of March 3, 1879.
FINANCIAL
— (November 23)
NEW YORK STOCK EXCHANGE
Net
High
Low
Close
Chg.
ABC
73/4
71/2
71/2
V*
Admiral Corp
151/s
15
15
Am. Tel. & Tel. . . .
1465/g
146i/2
1465/8
+
%
CBS A
251/s
24%
25
CBS B
25
243/4
243/4
Va
Philco
30 V2
301/4
301/2
+
1/4
Philco pfd
83 3/4
831/z
833/4
+
3/4
RCA Common
13
121/2
121/2
1/2
Stewart-Warner . . .
12
11%
12
Westingtiouse
283/s
27%
28
Va
Westinghouse pfd..
1003/4
IOOV2
IOOI/2
V2
Zenith Radio
283/4
283/4
283/4
+
Va
NEW YORK
CURB
EXCHANGE
Hazeltine Corp. . .
151/4
15
15l/4
+
Va
Nat. Union Radio . .
25/8
21/2
21/2
Va
OVER THE COUNTER
Bid Asked
DuMont Lab 141/i 15%
Stromberg-Carlson 14 15%
HUBBELL ROBINSON, JR., Columbia net-
work vice-president and director of programs,
today will leave New York for three weeks
on the West Coast.
DENNIS DAY is back in Hollywood following
three weeks in New York on business. En route
back to the Coast, he stopped in Philadelphia
to do a benefit for the National Jewish Hospi-
tal of Denver.
LARRY BROWN has taken over emcee duties
on the "Luncheon at Guy Lombardo's" pro-
gram over WGBB, Freeport, L. I., which eman-
ates from the band leader's restaurant in that
town.
DAVID W. WHITE, producer of "Light Up
Time," starring Frank Sinatra and Dorothy
Kirsten, is originating the show in New York.
The program is scheduled to return to Holly-
wood about Dec. 19.
JESSE BIRNBAUM, of Hie press department
at NBC, has returned from St. Louis, where
he participated in the network's coverage of
the Barkley nuptials.
SOL GOLD, commercial manager of WFEA,
Manchester, N. H., arrived in Gotham last
week for conferences with officials of the
Columbia network.
WILLIAM SHAW, assistant sales manager of
KNX-Columbia Pacific Network, is back on
the West Coast following a short business trip
to New York.
So. Calif. Radio Group
Continuing Crusade
(Continued from Page 1)
discussion will include, "Do crime
programs on radio and video have
any effect on children?," Should
giveaway shows be banned from the
air?," and "How can radio be used
for both show business and educa-
tion?" The SCABRT last year went
on record as favoring the removal
of crime programs from TV broad-
cast schedules between the hours of
four and nine p.m.
Speakers Listed
Panel speakers at the open meet-
ing will include Dr. Walter Kingston,
Head of the Radio Division, UCLA;
Dr. Richard Atkinson, lecturer; and
Mrs. W. J. Armstrong, former PTA
radio chairman. Moderator will be
Rev. Clifton E. Moore, chairman of
the Radio Committee of the L. A.
Church Federation.
CHRIS J. WITTING, assistant director of
the DuMont Television Network, on Monday
will be in Chicago to confer with Paul Schreib-
er, general manager of WGN-TV, Windy City
affiliate.
JO STAFFORD left town yesterday for the
West Coast.
JOHN DERR, assistant director of sports
for CBS, is in South Bend, Ind., where tomor-
row he will direct and produce the network's
coverage of the game between Notre Dame
and Southern California.
GENE KRUPA and the members of his band
are in Columbus, Ohio, filling a two-week
engagement at the Deshler-Wallick Hotel.
HOWARD MEIGHAN, Columbia network vice-
president and general executive in charge of
the West Coast division, is back in Hollywood
following a two-week trip East.
AL HARDING, sales manager of WCCO,
Columbia network outlet in Minneapolis, is
spending a three-week vacation in Florida.
JACK BECK, director of news broadcasts for
the Columbia Pacific Network, who was in
New York last week, has returned to his Holly-
wood headquarters.
DON SEARLE, formerly a veepee at ABC in
charge of the Western division and now a
prominent Kansas broadcaster, arrived in New
York last week.
Census Slogan Planned
By Advertising Council
(Continued from Page 1)
ture," will be used and other adver-
tising media.
The Advertising Council is coop-
erating with the Bureau of Census
of the Department of Commerce in
promoting the advertising. Benton
and Bowles is volunteer agency.
Mathews, vice-president in charge
of advertising for the American Ex-
press Co., says business and adver-
tising groups will contribute thou-
sands of dollars worth of time and
space to back the census.
WBEX Changes Hands
Harry Callaway, secretary-treas-
urer of the Shawnee Broadcasting
Co., Chillicothe, Ohio, has announced
sale of WBEX, Chillicothe, O., to
W. A. Graham and associates, of
Lafayette, Ga.
Are you buying
lots of
or listeners?
Sure, there are stations in Bal-
timore with more wattage than
W-I-T-H. And to hear some of
them talk, you'd think nobody in
this rich market ever listened to
any station but theirs.
But those claims won't stand
up in the face of facts. We make
no such claims for W-I-T-H.
But we do claim this:
W-I-T-H delivers more listen-
ers-per-dollar than any station in
Baltimore. It covers 92.3% of the
radio homes in the Baltimore
trading area.
So if you want to make every
penny count, buy W-I-T-H, the
BIG independent with the BIG
audience. If you want low-cost-
sales in Baltimore, call in the
Headley-Reed man today, and
put W-I-T-H on your schedule.
Baltimore 3, Maryland
TOM TINSLEY. Prettdent
R«pr«ient«d by Heodl«y-R»«d
50,000 warn at 800hc.
Now covering a 17,000,000 population area
at the lowest rate of any major station
in the Detroit Area!
"WIN
With CKLW
MUTUAL
CKLW
Detroit and Windsor
J. E. Campeau, President
Adam J. Young, Jr., Nat'l Rep. • Canadian Rep., H. N. Stovin & Co.
UNUSUAL SPONSORS
TAKING TO AIR
Hollywood — Unusual type sponsors will be
taking to the airwaves during the coming holi-
days as a result of a unique type of program
designed by Cardinal Company, radio-TV pro-
duction firm here.
Joseph F. MacCaughtry, president of the
firm, revealed the production organization's
four "radio Christmas cards," designed for
local station sales and broadcast, are drawing
out unusual type of sponsors who find it con-
venient and feasible to employ the transcribed
shows for blanket holiday greetings to friends
or customers.
"Xmas-4" sponsors include: doctors, lawyers,
employee groups, political figures, service clubs,
and civic organizations.
Cardinal's holiday greeting cards consist of
quarter-hour shows ranging from holiday music
type to dramatization of the Nativity, and are
ideal for Christmas week programming.
Last minute orders are being handled from
company's Hollywood office, 6000 SunBet Boule-
vard, Calif.
Advt.
Friday, November 25. 1949
RADIO DAILY:
KMPC Won't Be Sold
To NBC; Talks Ended
(Continued from Page 1)
contract which were too difficult of
fulfillment by the Richards group.
One of these guarantees was that
KMPC would definitely obtain 50,-
000-watt operation at night within
six months. KMPC presently has a
construction permit for the higher
power but has been operating with
10,000 watts during night hours
until engineers could work out a
somewhat complicated directional
antenna problem.
Without this, and other guaran-
tees which no licensee can make
because they are the prerogative
of the FCC, NBC then insisted on
a move of the transmitter to a new
location, with the cost of such a
move to be borne entirely by the
present KMPC owners. This amoun-
ted to a further substantial reduc-
tion in price and was unsatisfactory
to Richards and his associates.
Advertising Guide
To Be Issued Soon
The fourth edition of "A Guide
for Retail Advertising and Selling"
will be published shortly after
January first by the Association of
Better Business Bureaus, it has been
announced.
Edward W. Gallagher, chairman
of the Association's Advertising
Standards Committee, says his group
has just completed a four-day ses-
sion in New York to consider revi-
sions to the "Guide." He added that
recent Federal Trade Commission
rulings, changing merchandising
conditions, new advertising and
selling methods, and new products,
created a need for the revision.
The new edition will be distributed
by Better Business Bureaus through-
out the United States and Canada,
according to Mr. Gallagher. He be-
lieved that the price would be a
dollar a copy as in the past.
Mr. Gallagher has served on the
committee for eighteen years and is
now assistant manager in charge of
merchandising activities of the Bos-
ton Better Business Bureau.
Other committee members work-
ing on the revisions are: K. B. Wil-
son, operating manager of the
National Bureau; and K. W. Hood
and A. B. Johnston, assistant man-
agers in charge of merchandising
in the St. Louis and Chicago Bu-
reaus, respectively.
Hotpoint Will Sponsor
Christmas Show On CBS
Hotpoint, Inc. will sponsor a spe-
cial full-hour dramatic presentation
over the full CBS network on
Christmas Day. Hotpoint Hollywood
Hour will feature an adaptation of
Charles Kennedy's "Servant in the
House" starring Henry Fonda as
narrator, Gregory Peck, Rosalind
Russell, Dorothy McGuire, Mel Fer-
rer, and Charles Boyer.
Radio Praised For Assistance
To 'Tribune9 Fresh Air Fund
(Continued
dren to the country, each for a min-
imum two-week stay, next year.
The Fund's use of radio increases
each year, said Mr. Lewis, and
pointed to the recent announcement
of the formation of a Radio Com-
mittee, under the chairmanship of
Earl C. Pace, manager of WFTR,
Front Royal, Vt., as an example of
the integration of radio activity into
the Fund's overall promotional ac-
tivity.
N. Y. Stations Give Support
Mr. Lewis said that metropolitan
New York stations had given time
for more than 200 radio programs
in the past year in addition to in-
numerable station breaks and spot
announcements seeking funds. Rural
stations, he continued, have done a
"tremendous job" in educating host
families as to how to go about
getting the most out of each visit
for the children involved and have
accounted for the placement of a
great percentage of children with
families who had not before played
host.
Programming Example Cited
As an example of the latter serv-
ice category, Mr. Lewis pointed to
the job done by Jack Barry, MC of
WJOY's "You Asked For It" pro-
gram. Mr. Lewis said that Barry had
accounted for the placement of more
than 60 per cent of the 107 children
placed for vacations in the Burling-
ton, Vt. area. In addition, Mr. Lewis
said, Barry did the job after starting
three weeks late in the last ten
days of the placement drive.
The Fresh Air Fund is endowed
but actually receives most of its
$300,000 annual expenditure through
contributions. Vacations are given
needy children recommended to the
Fund by cooperating social service
agencies during the summer months
and over the Christmas holidays.
The Fund has been in operation for
seventy-three years.
Stressing the part that radio pub-
licity plays in the Fund's activities,
from Page 1)
Mr. Lewis cited station WHCU,
Ithaca, N. Y. He said this station
last summer gave time for twenty
spots, six Jack Deal shows, 25 Ger-
trude Grover programs and eight
Community Corners programs.
WNBC, New York, this year de-
voted one whole day's programming
to publicizing the Fund's work and
most New York local station per-
sonalities have given periods of
time.
Fund Radio Com. Named
Serving as members of the Fund's
Radio Committee along with Mr.
Pace are: Charles R. Thon, WESX,
Easton, Pa.; Walter F. Deeming,
WDOS, Oneonta, N. Y.; Bill Krough,
WGLN, Glens Falls, N. Y.; Michael
Hanna, WHCU, Ithaca, N. Y.; A. E.
Spokes, WJOY , Burlington, Vt.;
Robert E. Johnson, WHOB, Gardner,
Mass.; Robert Lesher, WJEJ, Hagers-
town, Md.; Joseph K. Close, WKNE,
Keene, N. H, and Elton Hall, WVPO,
Stroudsburg, Pa.
This period of the year is the
Fund's second busiest, after the
summer months, as the six-man
Fund staff sets about lining - up
homes for children to visit over the
Christmas holidays.
Coffin Joining RCA-Victor
As Director Of Advertising
(Continued from Page 1)
in Camden on December 1. He has
been associated with McCann-Erick-
son, Inc. as an account executive for
the past five years.
Survey Of Wired Music
Reported By Muzak
Music at work was favored by
97.4 per cent of the office employees
at the Fireman's Fund Insurance
Company in New York, according to
a recent survey. The music by Mu-
zak is heard at half-hour intervals
from 8 a.m. to overtime in the tabu-
lating, statistical, and entry and
marine policy writing departments.
115 out of 118 employees favored
the Muzak music and the company
now plans to expand the service.
Special Xmas Show
Features Many Stars
(Continued from Page 1)
are Bing Crosby, Dennis Day and
Ann Jamison. Licia Albanese and
Guiseppe Di Stefano, of the Metro-
politan Opera Company, and Mario
Lanza will handle the classics.
A portrayal of the Nativity scene
will include MacDonald Carey in
the role of St. Joseph and Ann
Blythe as the Virgin Mary. Other
stars to be heard are: Don Ameche,
Jeanne Crain, Roddy MacDowell,
Maureen O'Hara, Ricardo Montal-
ban, and Maureen O'Sullivan.
New ET Program Service
Planned By Barrere
(Continued from Page 1)
dio stations have been returned. He
adds that only two replies stated that
they would have no use for the ser-
vice. The survey also showed, says
Barrere, that 167 stations sought
syndicated shows on an average of
nine times in the last year.
The Bureau will provide informa-
tion on available transcribed pro-
grams and will be in full operation
after the first of the year, Barrere
says. The service will be free to the
stations seeking information.
for profitable selling INVESTIGATE
WD E
WILMINGTON
DELAWARE
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HARRISBURG
PENNSYLVANIA M
WOR
YORK
PENNSYLVANI
WDEL
WILMINGTON
D E L A W A
JancL
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WG A
LANCASTER
PENNSYLVANIA
WRAW
READING
PENNSYLVANIA
WEST
7
EASTON
PENNSYLVANIA
WGAL TV
LANCASTER
PENNSYLVANIA
STEINMAN STATIONS
Clair R. McCollough, Managing Director
Repreiented by
ROBERT MEEKER ASSOCIATES
Chicago San Francisco New York Los Angeles
RADIO DAILY:
Friday. November 25, 1949
SOUTHWEST
/^TELEVISION staffs throughout the
A country are learning new things
every day, but WBAP-TV, Fort
Worth, brought up a new one dur-
ing a crowded studio audience com-
posed mostly of children. The bazoo-
ka-like Zoomar lens was too much
of a temptation to one of the young-
sters who couldn't find a safe loca-
tion for his brand-new cowboy hat.
When the picture went out several
seconds of consternation were con-
sumed before production manager
Tommy Thompson discovered the
hat had used the Zoomar lens as its
resting place.
Levoy Heading East
For Video-Film Deal
(Continued from Page 1)
12 Vz minute subjects have been pro-
duced, is currently being aired via
Procter and Gamble "Fireside Thea-
ter" via NBC-TV, a first run, 30-day
revision basis. Talks will take up
production of 26 V2 minute subjects
with format tailored to sponsor speci-
fications. As in case of "Strange Ad-
venture" series, projected groups of
films would be supervised by a mini-
mum of at least four different pro-
ducer-directors and would draw
upon fact and fiction for a variety
of subject matter. Levoy expects to
remain in Manhattan for several
weeks.
Hollywood's New
COUNTRY CLUB
HOTEL
• The Country Club Hotel occu-
pies a magnificent location in
the heart of the exclusive Wil-
shire residential district . . . ad-
jacent to Wilshire Country
Club and overlooking the ex-
panse of its gorgeous fairways
and greens.
• Rates from $6.00 up. Sinr
gle Kitchenette Apart-
ments Available by Week
or Month.
coram club
hotel
445 North Rossmore Avenue (Vine St.)
Hollywood 4, Calif.
Telephone: Hollywood 9-2701
Windy City Wordage. . . !
9 9 9 Ron Mills and Gene Clears of Mills Recording Co. are
both expectant fathers. Offsprings are due in January. . . . Lew Green,
head of Green & Associates, reports the best season to date for his
transcribed "Leahy of Notre Dame" series. More than
ChiCCCCJO a hundred stations used the feature this year. .
Mort Jacobson, head of Morton Radio Productions, is
back from a business trip to Minneapolis. . . . Jerry Joss, head of Joss
Radio Features, has sold his "Calling All Detectives" to 10 stations.
Three recent sales include WGN, Chicago; KYW, Philadelphia, and
KMBC, Kansas City. . . . The House of Vision, leading local optical firm,
planning to get their feet wet in television shortly.
it
it it
it
• • • Tony Weitzel, columnist for "The Chicago Daily
News," has started a nightly five-minute show on WBBM. . . .
P. K. Wrigley may start plugging his new package of 18 sticks
when he starts sponsorship of "Life with Luigi" after the first of
the year. . . . Roy McLaughlin, president of the Chicago Radio
Management Club (he's manager of WEiNR and WENR-TV on
the side), can take a well-deserved bow for the top-notch array
of guest speakers he has lined up. Ex-presidential candidate Alf
Landon is slated to be the club's next guest speaker. . . . Hottest
disc jockey in town is Frann Weigel. He has a London recording
out which he has done in eight singing voices. . . . It's been syn-
chronized so that it sounds like an octet. He'll be the deejay on
the Dunn-Joel "Dick Jockey" TV package which bows in as a
weekly program series over WGN-television on December 4th
at 5:30 p.m.
it
it it
9 9 9 Ray Jones, hard-working AFRA executive secretary, is
back from Kenosha where he scored a victory in negotiations with WLIP.
250-watt indie station. AFRA got recognition it had been seeking for
all microphone personalities and three writers. . . . ABC's Ell Henry-
can take a bow for the front page publicity he received by tieing up
two ABC programs, "Super Circus" and "Larry on Location" in connec-
tion with the arrival of Santa Clous by boat Saturday . . . Myron Barg
conducting his disc jockey show featuring celebrity interviews from
the lounge of the new Telenews Theater. The programs are broadcast
over WMOR.
it it
it
9 9 9 Jim Moran, the Courtesy Man of Courtesy Motors, so
pleased with the success of his weekly feature film presentation
over WGN-TV that he's renewing the show for another 13 weeks.
Agency is Malcolm-Howard. . . . Tommy Bartlett, host of NBC's
"Welcome Travelers" was recently made a member of the Chip-
pewa Indian tribe. He helped some tribe members get foodstuff
and clothing. Now they call Tommy a Chippewa off the old
block! . . . Fred Kilian, central division director for ABC's TV
programs, has appointed Phillip G. Patton executive producer.
. . . WHBF-TV will join the ABC- TV network on April 1st. And
they're not fooling! . . . Linn Burton's "Second Cup" TV show
may soon go across the board. . . . The Harmonicats are working
with NBC comedienne Judy Canova at several dates around the
midwest. . . . Ex-Chicago radio actress Mercedes McCambridge
is drawing raves for her initial motion picture role in "All the
King's Men."
AGENCIES
EZRA R. BAKER, formerly sales
manager of American Cinefoto
Corporation, has been appointed
charge of sales for Hollywood Tele-
vision Productions. Baker has sup-
ervised film production work for the
National Biscuit Co., Topps Chewing
Gum, Aetna Life Insurance, Philco
Corp. and Sheffield Farms.
WILLIAM J. MORRIS has joined
Wilding Picture Productions, Inc.,
New York, as account executive. He
was formerly connected with the
motion picture department of J.
Walter Thompson and, more recent-
ly, was supervisor of motion picture
and television production for Batten,
Barton, Durstine & Osborn and The
Biow Company.
G. RANDOLPH ELLIOT has been
named the field director for televi-
sion research of Daniel Starch and
Staff.
JOHN WOLCOTT, formerly in
charge of market research for the
Neal D. Ivey, Co., Philadelphia, has
been named research director for
the Gray & Rogers agency, same city.
JOSEPH E. HALE, for almost 30
years a display representative of the
Camden Courier Post News, Camden,
N. J., recently joined the sales staff
of WCAM, Camden.
CHARLES C. RADOW, former
business manager of the Colum-
bus Philharmonic Orchestra, now
dissolved, has joined the Cye Landy
Advertising Agency, Columbus, O.
J^end i^i r t lid ay
November 25
Miriam Jaffe Rex Maupin
George Cushing Kate McComb
November 26
Igor Gorin Henry Levine
Charles Radcliff Frank Simon
David Stone Larry Lowenstein
November 27
Bill Demling Francis Conrad
George Hogan Ted Husing
Mary Lynch William Miller
Mary Livingston
November 28
Frank Black Joan A. Hewitt
Helen Jepson Reed Lawton
Elliott Lewis William Lundell
November 29
Alan Courtney Claudine French
Margery Knapp Florence Lake
November 30
Jack Brinkley Lillian Stone
Noel Corbett Happy Felton
December 1
B. S. Bercovici Michael A. Fiore
Ted Hammerstein Ray Henderson
Mary Martin Patricia Ryan
Dave Zimmerman
Section of RADIO DAILY. Friday. Nov. 25, 1949
Parts Group Plans To
Ease Show Problem
Chicago — The Association of Elec-
tronic Parts and Equipment Manu-
: I f acturers has referred to cooperating
trade associations a proposal to solve
the problem of multiple trade shows.
The plan provides for a series of
regional get-togethers and sales con-
ferences in key cities and the annual
Parts Distributors' Show held in
. Chicago in May. The proposal was
made by the Association's industry
and relations committee at the No-
vember meeting of the Association.
t The manufacturer would then be
able to confine his participation to
the May show, according to the com-
mittee. Sales representatives would
J, meet distributors, other salesmen,
and customers at the regional con-
ferences.
The Association also reaffirmed its
J stand against the multiple shows at
its meetings.
Mars TV Expands Plant
To Double Production
Mars Television, Inc., Long Island
City, N. Y., has relocated their as-
sembly plant in larger quarters at
H Cornia, N. Y., enabling them to
double the production of their TV
sets, according to Jack Somber, vice-
president and sales manager. The
I new plant is expected to be opera-
ting at full capacity by December 1.
EnGIDEERS—
COnSULTflDTS
RALPH B. AUSTRIAN
Television Consultant
1270 AVENUE OF THE AMERICAS
NEW YORK 20, N. Y.
Tel.: CO. 5-6848
A. R. BITTER
Consulting Radio Engineers
4125 MONROE STREET
TOLEDO 6, OHIO
Tel.: Kingswood 7631
WtLLIAM L FOSS, Inc.
Formerly Colton & Foil, Inc.
927 15th St., N.W. REpublic3883
WASHINGTON, D. C.
The gleaming gold and blue DuMont Telecruiser, parked at the
doorstep of its new owners, KBTV, Dallas, Tex., announces to Dallas
video viewers that the station has overlooked nothing to bring them
the best in TV. According to Sam Cuff of Adam Young Television, Inc.,
who helped put KBTV on the air, the Telecruiser is the only piece of
equipment of its kind to be wholly owned by a TV station.
Magnavox Xmas Drive
Largest Ever Launched
The largest sales promotion cam-
paign ever undertaken by the Mag-
navox Company and its dealers will
get under way the early part of next
month. The campaign, aimed direct-
ly at capturing Christmas trade for
the sale of the company's TV, AM
and phonograph instruments will
feature magazine spreads as well as
promotion kits to all dealers.
Woolworth Plans Special
RCA 45 RPM Booths
Philadelphia — Because of the suc-
cess of RCA*s 45 rpm record player
and record sales at a special booth
in the Woolworth store located on
Chestnut Street here, the chain out-
let plans to add booths to ten addi-
tional stores in Camden, N. J., Wil-
mington, Del., Allentown, Easton,
Jenkintown, Norristown and other
stores in Philadelphia, Pa.
PRODUCTIOn PARADE
Plug-In Volt-Amp Tester
A new general-purpose volt-am-
pere checker that just plugs in be-
tween line and connection cord, and
provides simultaneous voltage and
amperage readings directly off two
dials, is announced by Industrial De-
vices, Inc., Edgewater, N. J. Model
900 Volt - Amp Tester is rugged
enough so that it can be safely car-
ried about in the serviceman's tool
bag.
Black Tube Available for ITI Sets
Industrial Television, Inc., of Clif-
ton, N. J., has announced that the
new "black tube" will shortly be
available in all 12V2" models of its
line. The "black screen" CRT will
be optional on the 12 V2" receivers
and will carry a suggested retail
price premium of $10. Cost at the
factory will be an additional $5.
Anniversary TV Set By Pilot
In honor of its 21st year in TV,
Pilot Radio Corp., Long Island City,
N. Y., has introduced its new Anni-
versary' TV model TV-123. The new
model is a 12V2-inch unit with built-
in antenna, sensitive enough to per-
form in most areas without outside
aerial. The new unit can also receive
FM radio and has a phonojack plug-
in to which any phonograph can be
connected. Set will list for $269.50.
G£ Viewfinder For TV Cameras
A new electronic viewfinder for
GE's TV studio cameras has been
announced by the company. Com-
pany claims it gives the operator a
brighter image as well as an exact
reproduction of the scene being tele-
vised. Circuits are newly developed
and show improved performance in
eliminating distortion.
Zenith Elects Ellett
V.-P. Research Head
Dr. Alexander Ellett has been
elected vice-president in charge of
research by the directors of Zenith
Radio Corporation, it has been an-
nounced by Commander E. F. Mc-
Donald, Jr., president.
Since 1946 Ellett has headed Zen-
ith's research laboratories. One of
his major contributions has been to
Phonevision, a Zenith development
which Ellett made commercially
practicable. Phonevision is a method
of combining the telephone wire
with regular TV transmission to pro-
vide pay-as-you-see home viewing
of first run motion pictures and
other theatrical entertainment.
Developed War Devices
Ellett came to Zenith after serving
as head of Division 4 of the NDRC,
during World War II, where he di-
rected the development of the V-T
proximity fuse for bombs and rock-
ets. In June, 1948, Ellett was award-
ed the President's Medal for Merit,
the highest award given to civilians
by the President, for his develop-
ment of the proximity fuse and of
printed ceramic circuits.
Before joining NDRC in 1948, El-
lett was professor of physics at the
University of Iowa, where his major
research activities were in spectros-
copy, atomic and molecular beams,
and in nuclear physics. He served
two years in the service in World
War I.
ERGIREERS —
consuLTn FITS
McNARY & WRATHALL
RADIO ENGINEERS
906 Natl. Press Bldg. 1407 Pacific Ave.
Washington 4, D.C. Santa Cruz, Cal.
Member AFCCE
L. W. ANDREWS, INC.
RADIO CONSULTANTS
219 WHITAKER BLDG.
DAVENPORT, IOWA
Phone 2-7824
GEORGE P. ADAIR
Radio Engineering Consultants
Executive 1230
Executive 5851
1833 M STREET, N.W.
WASHINGTON 6. D. C
PLUG TIMES
RADIO DAILY:
Friday. November 25, 1949
On Records and Transcriptions
TELL ME WHY
RYTVOC, Inc.
1585 Broadway New York 19, N. Y.
"HUSH LITTLE DARLIN' "
Recorded By
Perry Como Eddy Howard
Dick Haymes Curt Massey
Kay Kyser Jerry Falligant
MICHAEL MUSIC CO., Inc.
1619 Broadway Jerry Johnson
New York City Gen. Mgr.
You'll LUV this novelty!
IT MUST BE L U Y
MANOR MUSIC COMPANY
1619 Broadway New York City
rr
Nothing Can Stop This!
"FOREVER WITH YOU
by the writer of "My Happiness"
FORSTER MUSIC PUB., INC.
1619 Broadway, New York 19, N. Y.
216 S. Wabash Avenue, Chicago 4, III.
A HIT Is Born!
"BLUE FOR A BOY-
PINK FOR A GIRL"
Vaughn Monroe on RCA-Victor
Al Gallico Music Co. Inc.
501 Madison Ave., New York, N. Y.
THE MARINERS
(featured on Arthur Godfrey
Radio and TV Programs)
First COLUMBIA RECORD #38624
"Leprechaun's Lullaby"
"Island of Oahu"
THAT LUCKY
OLD SUN
sung by
H LOUIS ARMSTRONG
W GORDON JENKINS
o§R Orchestra and Chorus
DECCA #24752
WORDS and MUSIC
By PINKY HERMAN
• © • TIN PAN ALLEY: — Sophisticates along the Big Apple have
agreed that with lew exceptions there are four themes in popular
songs, namely songs of love lor "Mother," "Sweetheart," "Baby" and
"Home." . . . yet a glance at the latest group of fifty 'most played
songs' of the week lists but two numbers which have the word "love"
in the title. . . . "You're In Love With Someone," Kramer-Whitney Music
and "Makin' Love Ukelele Style" published by Mayfcdr. . . . one of the
few exceptions, mentioned above is "I've Got A Lovely Bunch of Coca-
nuts," published by Cornell. . . what we're trying to establish is that
lunesters are cleverly saying the same old things in new and unique
ways. , . . another thing is the progress made since those old days of
Ihe early talkies when it seemed that all a composer had to do was
add the words 'I Love You' to the picture's title. . . . remember "Woman
Disputed, I Love You."
ft ft ft ft
• • • Fred Stryker, head of Fairway Music, left for Holly-
wood Sunday after a week in town. . . . firm has a sure hit in
the new blues, "I Don't Know Why I Love You" (But I Do Do Do)
written by Red Rowe and Jimmy Wakely. ... • Deejay Ted
Steele hauled music publishers over the coals last Friday on his
WMCA program. . . . doesn't like their inconsistent methods of
promoting songs, changing horses (plugs?) in mid-stream and
seemingly only seeking 'sleepers.' ... • Duchess Music started
work on a six-eight tempo titled, "There's Something About A
Home Town Rand" written by Don Canton, John Nagy and Milt
Lance. . . . number has a chance to make the big time. . . .
• That new Adler Shoes jingle which catches the ear, was writ-
ten by Dick Kissinger. ... • The Eugene Francis' (he's heard
on "Perry Mason" and seen on Kraft NBTelecasts) expect their
first visit from Sir Stork next week. ... # Breezy, informative
and completely absorbing is our description of Sidney Walton's
MBSundays at 1 p.m. series, "Inside News" for Doubleday & Co.
... • Cromwell Music, which bowed into the music field with
the sensational novelty, "Hop Scotch Polka," has another one
by the same composer, Billy Whitlock. . . . new ditty, "Shenani-
gans," has a lyric by Carl Sigman, co-writer with Gene Rayburn
of the 'Hop' lyrics. ... • TV stations are discovering Tune-Dex,
the service that radio stations have latched onto for years. . , .
• Organist Jack Ward's daughter Mary Rita, who is cashier a*
ABC will marry Art 'Griffith of Eastern Air Lines.
ft ft ft ft
• • • Maestro Elliot Lawrence will start a series of 15-minute
programs Dec. 2 over WNEW in which he'll talk about trends in music.
... • Cathy Gregory is touring the southern and western states,
calling on deejays and hillbilly artists, with platters waxed by hubby
Bobby Gregory and his Cactus Cowboys. ... • Deejay Stan Shaw,
currently doing a series of morning programs for Ben Tucker Furs,
WINSundays, will also plug this outfit's products Sunday afternoons at
3 p.m. starting Dec. 11. . . . • Now that TV is growing up, execs
should give a listen and take a gander at the hilarious clownings of the
Korn Kobblers. . . . they've got more musical tricks than any group
we've seen. ... • Peggy Marshall and the Holidays making friends
and influencing people at No. 1 Fifth Ave. with their clever songs and
patter. ... • WABD's new series of whodunits, "Hands of Murder,"
is enchanced by the original music composed and played by Lew White,
who, instead of merely providing background and bridges, rather com-
poses complete scores, as is done at motion picture studios.
ft ft ft ft
• • • ON AND OFF THE RECORD: —Frank Sinatra's
latest Columbia waxing of "The Old Master Painter" and "Lost
In The Stars" will more than satisfy F.S. fans. . . . supported by
the Modernaires and Axel Stordahl's Orohestra, platter will find
itself on many a turntable and often.
PLUG T U n E 5
Give Me Your
Hand
LAUREL MUSIC CO.
1619 Broadway New York City
Bing Crosby, Grade Fields,
Sammy Kaye, Johnny Des-
mond, Jo Stafford, Doris Day
Are All On
THE LAST MILE HOME
LEEDS MUSIC CORPORATION
Making Our Debut With A Hit!
"A NEW SHADE OF BLUES"
MAYPOLE MUSIC CO.
22 F. 67th St. New York City
Phone: REgent 7-4477
I WISH I KHEW
Should step right out in front —
Just recorded for RCA-VICTOR
by DOLPH HEWITT
ADAMS, VEE & ABBOTT, Inc.
216 S. Wabash Ave. Chicago 4, III.
My Heart Goes Wilh You
by Thomas G. Mt«hon
-♦ ♦-
JAMES MUSIC, Inc.
1650 Broadway Room 709 N. Y. C.
Brand New Novelty!
"If I Had A
Million Dollars"
(I Would Give It All to You)
TONY PASTOR'S
Sensational COLUMBIA Record
#38577
RYTVOC, Inc.
1585 Broadway New York 19, N. Y.
Section of RADIO DAILY, Friday. November 25. 1949 — TELEVISION DAILY is fully protected by register and copyright
DuM TO FEED DAYTIMERS TO NET
TELE TOPICS
THE ONE FACTOR most important in
the success of "Actors Studio" — which
led to a Peabody Award when the show
was on ABC last season — is its selection
of material. Using the best short stories
available, the program developed a tech-
nique of telling a tale simply and effec-
tively, without undue frills. Always the
story is paramount and the adaptations
usually follow the original as closely as
possible. Now on CBS, the series goes
along with a consistency of excellence
that is hard to match. . . . This week's
story was Thomas Hardy's "The Three
Strangers," adapted by Alvin Sapinsley.
The opening shots of Gilbert Haycox' fine
set, combined with effective use of sound
effects, quickly established the mood of
the piece without a word of dialogue. The
atmosphere was maintained throughout
the half-hour as the characters appeared
and the story was developed and resolved.
Not a line nor a gesture was out of place
and it all added up to truly outstanding
video. . . . Produced by Donald Davis for
World Video, program was directed by
David Pressman, and fine performances
were given by the entire cast — Stephen
Hill, John Randolph, Will Hare, Howard
I Weirum, E. G. Marshal, John McGovern
and Frances Ingalls.
•
CITY AT MIDNIGHT," the WNBT
show aired live on location at 11
p.m., has been beset in the past with both
technical and script difficulties. This week
most of the production bugs were ironed
f out and lighting and audio were good.
But the same old story trouble was still
present. While good in spots and better
I than its predecessors, the script lacked
dramatic continuity and was merely a
semi-connected series of vignettes. Good
scripts would be in the smartest invest-
I ment the producers of the low-budget
show could make. . . . Cy Kneller, editor
of Radio and Television Weekly, has been
named winner of the DuMont new name
V contest, with Betty Stone, Broadcasting
L luminary, as runner-up. . . . Showcase
' performances of the Theater Wing's train-
ing program will be held Monday and
* Tuesday at 4 and 8:30, 432 W. 44th.
•
VASTLY IMPROVED Teletranscription
has been developed by DuMont. As
shown to the press Wednesday the film
revealed excellent clarity of detail and
fine light values. Developed by web staff-
9 ers, the improved system is now being
used for all recorded shows. . . . Producer
Arthur Lesser will emcee a new talent
showcase on WOR-TV, Fridays, 7:30-8
^ p. m., beginning Dec. 2. . . . The most
complete story on color in the general
press that we've seen to date is in the
new issue of Time. . . . New series of
Christmas commercials have been filmed
for Firestone and Philco by Murphy -Lillis
Productions.
Sets In-Use Af Highf
93.8% In Milwaukee
Milwaukee— 93.8 per cent of all
receivers in the Milwaukee area are
turned on during an average week-
day evening for an average of three
hours and 55 minutes, a recent sur-
vey by WTMJ-TV, the only station
in the city, has revealed. Saturday
evening 88.4 per cent of the sets are
in use an average of 3.43 hours and
on Sundays this climbs to 96.2 per
cent and 3.61 hours.
Weekday sets in use average for
afternoon programming is 68.6 per
cent and 1.91 hours. This is boosted
on Saturdays to 76.6 per cent and
2.26 hours and on Sundays to 77.9
per cent and 2.97 hours.
Monday through Friday, average
number of viewers per set is 3.05 in
the afternoon and 3.99 at night. Sat-
urday figures are 4.08 and 4.30, and
Sundays, 4.33 and 4.85.
Program preferences by type re-
ported by the survey reveal sports
first, followed by variety, drama,
news, mystery, music, western,
travel, amateur, discussion, quiz,
children's and women's.
Hooper's Top Ten
(Network— October)
Texaco Theater, NBC
69.4
Talent Scouts. CBS
55 8
Godfrey Friends, CBS
49.7
Toast Town, CBS
45.6
Olsen-Johnson, NBC
40.9
Fireside Theater, NBC
39.2
Philco Playhouse, NBC
38.7
Stop Music. ABC
37.6
35.4
Cavalcade Stars. DuM
35.3
Sullivan Leaves WPIX
B. O. Sullivan has resigned as sales
manager of WPIX for reasons of
health and Scott Donahue, assistant
sales manager, has been named act-
ing sales manager.
Sullivan was a member of the ad-
vertising department of the New
York News, parent of the station,
for 20 years and was assigned to the
news project that was to become
WPIX in June, 1947. He was named
sales manager in January, 1947.
Webs Not Worried
About Strike Effects
Network production sources re-
ported on Wednesday that they ex-
pect visible effect on programs as a
result of the strike called Tuesday
night by Local 829, United Scenic
Artists.
Sets for several top commercial
shows are designed by artists hired
on a free-lance basis by the agen-
cies handling the shows and these
jobs are paying the scale set by the
union. Rudy Karnolt, business man-
ager of the local, said that at least
nine such artists are on the job.
For other shows, the webs said
that they will get along using stock
sets. A spokesman for ABC said the
web "hasn't thrown out a single
flat" since flagship WJZ-TV went on
the air over a year ago. He added
that all flats were made so that they
would match each other and could
be lashed together.
Most DuMont shows use standing
sets, as do many programs on NBC
and CBS.
Si u t ion v To Pay
Not More Than
$100 An Hr.
RMA, IRE Groups Begin
Equipment Standardization
A joint committee of RMA and
IRE has taken initial steps to effect
standardization of station equipment,
recommended several months ago by
the TBA engineering committee,
Raymond F. Guy, chairman of the
TBA group, announced earlier this
week.
Procedures to study and establish
equipment standards have been
formulated, Guy said. Standardiza-
tion of transmission levels will be
undertaken by RMA, while drafting
of the methods of measurement of
transmission levels will be handled
by IRE.
RMA also will start work on
standardization of patch cords, plugs
and jacks; camera cables and asso-
ciated connectors; and coaxial cable
connectors, and will continue work
on picture geometry.
It was further agreed that IRE will
originate definitions and methods of
measurement under the following
procedure:
1. In the case of missing or ob-
solete standards, RMA will advise
IRE of the material that is required.
2. The IRE will formulate tenta-
tive proposals and forward them to
RMA for comments and tentative
approval.
3. RMA will make final sugges-
tions and express approval.
4. IRE will consider RMA sugges-
tions, reformulate and issue the
standard definitions for test methods.
(Continued from Page 1)
a percentage of rate card basis, but
cost will not be more than $100 an
hour and this will be reduced as
additional stations sign up. Nine
outlets have contracted for the se-
ries to date.
Mortimer W. Loewi, director of
the net, said that big nightime net-
work shows are so expensive that
only major national advertisers can
afford them. "Many advertisers are
being priced out of the market
today," he said, adding that space
must be made in TV for smaller
bankrollers.
Wants "Thousand Advertisers"
"We can't live on 25 or 50 national
advertisers. . . . We want to bring
in a thousand advertisers instead
of going out for just the one."
Providing for a maximum of ten
local spots an hour, the two-hour
program will be set in a mythical
department store and will include
fashion, decorating, dramatic, music,
and other service features. Target
date of Dec. 5 has been set for
inauguration of the service, but may
not be met because of the scenic
designers strike and other factors.
Alreadv signed to take the show
are WTVN, Columbus; WXEL.
Hpveland; WJBIK - TV. Detroit;
WSPD-TV. Toledo: WHIO-TV. Day-
+on: WJAC-TV, Johnstown, and Du-
Mont owned-and-oper^ted outlets
WABD, New York; WTTG, Wash-
ington, and WDTV, Pittsburgh.
TV Not "Blue-Chip" Operation
"This project," Loewi said, "will
certainly destroy once and for all
the idea that television is a 'blue-
chips' operation, reserved exclusive-
ly for the ten or twelve wealthiest
advertisers in the country who for
so long dominated radio. Through
this new service, hundreds of small
advertisers in every city with a
transmitter will be able to take ad-
vantage of TV's peculiar selling
ability and still stay within the
most modest of budgets; this, be-
cause they will be able to purchase
small segments of time at low, day-
time rates."
In essence. Loewi added, the move
makes DuMont "a manufacturer of
ontr-rtainment." distributing it to
affiliates who in turn make it avail-
able to advertisers.
"The substantial support that we
are getting from affiliates and they
are getting from local business en-
terprises indicates that we shall be
able to offer a splendid program
structure on a sound economic base,"
he added.
3
RADIO DAILY
Friday. November 25, 1949
Paper Asks FCC Test
Of 'Service To Public'
Washington Bureau of RADIO DAILY
Washington — In a case which
might follow in some respects the
pattern of the Horvitz newspaper
action in Lorain, Ohio, now the
the matter of a Government anti-
trust suit, Steitz Newspapers, Leb-
anon, Pa., this week called upon
the FCC to eliminate from the
hearing scheduled for January 4,
issues relating to technical qualifi-
cations and engineering and pro-
gram matters. The company has
asked for a station in Lebanon.
Left for the Commission to probe
are the charges by WLBR, Lebanon,
that the Lebanon News, published
by Steitz, has unfairly battled
WLBR for the advertising dollar
and otherwise acted contrary to the
public interest. The Commission
has ordered hearings to determine
whether the policies of the publisher
"have been calculated to hinder
WLBR from providing a broadcast
service in the public interest, with
particular reference to the follow-
ing:
Two Possibilities Outlined
"A. Whether rates charged for
newspaper advertising relating to
broadcasting have been descrimina-
tory.
"B. Whether newspaper advertis-
ers who also use radio advertising
have been discriminated against or
whether such discrimination has
been threatened."
The Commission has also indi-
cated its intention to determine
what policies Steitz might follow
with respect to joint advertising
rates for newspapers and radio, if it
wins a grant, or any other joint
operation.
The charges on which these is-
sues were based were termed "self-
serving" on the part of WLBR.
Counsel for Steitz wrote "un-
fortunately, consideration of the in-
stant apDlication by the Commission
occurred at the time publicity was
being given to the Horvitz case be-
ing prosecuted by the Department
of Justice. No claim is made by
WLBR or anyone else that the pe-
titioner's parent corporation or re-
sponsible officials thereof have en-
gaged in the practices therein
alleged to be present. Yet petitioner
is being painted with the same
brush.
"Petitioner welcomes the oppor-
tunity of demonstrating its Qualifi-
cations to be a broadcast licensee
as well as dispelling the aroma with
which WLBR has attempted to en-
gulf it."
Duncan Guest Of Poole
Raymond Duncan, toga-clad broth-
er of the late dancer, Isadora, will
guest on the Bob Poole Show over
Mutual today to make a plea for
toys, clothing, and shoes to be sent
by listeners to the Foster Parents
Plan. Highlight of the show will be
a conversation in Greek with nine-
year-old Barbara Nicoli, a Greek
War Orphan.
CODST-TO -CORST
WCCO Man In Who's Who
Minneapolis, Minn. — Dr. E. W. Zie-
barth, WCCO news analyst, has
been included in the 1950 edition of
"Who's Who in the Midwest." The
book is similar to "Who's Who in
America." Ziebarth is heard over
WCCO Monday, Wednesday and Fri-
day at 10: 15 p.m. with a news analy-
sis sponsored by Studebaker.
Drama Show Joins WISN
Milwaukee, Wis. — The "Skippy
Hollywood Theater," dramatic ser-
ies, has joined the WISN Thursday
night line-up at 9: 30 p.m. This pro-
gram features stars of stage and
screen in original radio dramas. Les
Mitchel, producer-host-director, has
recorded six programs in London,
England, with the Abbey Players.
These will be the first six produc-
tions of the series.
Anniversary Party
One hundred "in person" children
have helped Eileen O'Connell cele-
brate her third anniversary as mis-
tress of ceremonies of WMGM's "For
Children Only" program. Eileen has
also narrated several children's al-
bums, written many children's col-
umns and her program has been
recommended by the New York City
Board of Education for school and
home listening.
WSB Presents Economics
Atlanta, Ga. — A new series,
"Knowledge in Action" made its de-
but on WSB, recently. Produced in
cooperation with the Emory Univer-
sity Radio Workshop, the series is
devoted to phenomena currently af-
fecting everyday life. The first three
programs, produced and directed by
Marcus Bartlett, station program di-
rector, were titled "Heat Endur-
ance," "Home Sweet Home" and
"Education for Marriage."
WMBG Aids Red Cross
Richmond, Va. — Recently the
Richmond - Henrico - Chesterfield
chapters of the American Red Cross
held a huddle with program officials
of radio station WMBG in an effort
to secure 150 volunteer workers for
rehabilitation work with patients at
the McGuire's Veteran Administra-
tion Hospital. After the conference
with station officials, it was decided
to have four appeals made for volun-
teer workers.
Takes KRMG Post
Peoria, 111. — Montez Tjaden, pro-
motion and publicity director at
WEEK in Peoria for the past 2V2
years, has joined the staff of KRMG
in Tulsa as promotion manager. Miss
Tjaden's radio background includes
promotion and radio work in Wich-
ita. Oklahoma City and Tulsa. She
served as a public relations officer
in the Navy for 3V2 years. KRMG
which expects to begin operations
soon is the new 50,000 ABC outlet in
Tulsa.
Synder Appointed WTTM Post
Trenton, N. J— WTTM announces
the appointment of Arnold Snyder
as station news editor. Snyder is a
former newsman at WFIL, Philadel-
phia, and news editor of WKDN.
Camden.
WTIC Symphony Society
Hartford, Conn.— Paul W. Moren-
cy, vice-president and general man-
ager of.station WTIC, confirmed the
date for a coast-to-coast broadcast
by the Hartford Symphony Orches-
tra. The local symphony will be
heard over NBC on Saturday, Janu-
ary 14, 3:00-4:00 p.m., in the "Pio-
neers of Music" series which fea-
tures civic orchestras of the nation
weekly throughout the winter.
Prof. Airs Newscast
San Antonio, Tex. — Marvin Alisky,
journalism professor at Trinity Uni-
versity will inaugurate a 15-minute
newscast each Sunday night over
KMAC. Alisky will broadcast a
roundup of local and Texas news.
Prior to joining the staff* of the
school, Alisky was on the news staff
of WOAI and more recently with
KPRC, Houston.
ABC's AM Take Up;
Loss Charged To TV
(Continued from Page 1)
year the net income (after Federal
income taxes) was $440,000.
While the network offered no ex-
planation for loss item it is believed
that it was due to ABC's heavy in-
vestment in television stations, pro-
gramming and operations.
WKRC Appointments Set
Cincinnati — WKRC national and
local sales accounts are now being
handled by Harvey Cary, formerly
program director of the station, ac-
cording to Herman Fast, WKRC
manager. Fast also announced that
Paul Shumate, one-time production
manager of KMOX, St. Louis, has
taken over as program director.
Cary was chief announcer and
night supervisor in the CBS Chicago
outlet, WBBM, before coming to
Cincinnati in March, 1947.
New Disc Show Planned
Arthur Gary, NBC announcer who
is heard on "Easy Listening" and
other programs, now has in work a
disc jockey show of entirely new
type, dedicated, he says, to "life,
love, liberty and the pursuit of hap-
piness."
AMERICANS,
SPEAK UP!
10:45-11:00 P.M.
MONDAY
A K
A series of inspiring, informative
talks by prominent Americans.
These excellent public service pro-
grams are available for sponsor-
ship on WINS. Variety says:
"Commercial Possibilities Are
Good."
WINS
50KW NEW YORK
CROSIEV BROADCASTING CORPORATION
The National Daily Newspaper of Commercial Radio and Television
VOL. 49. NO. 37
NEW YORK. MONDAY. NOVEMBER 28. 1949
TEN CENTS
SOUTHWEST RADIO MEN OPTIMISTIC
Hyde Reports To FCC
On NARBA Problems
Washington Bureau of RADIO DAILY
Washington — Commissioner Rosel
H. Hyde of the FCC, head of the
U. S. delegation to the NARBA
conference, was in Washington over
the weekend for conferences with
FCC and State Department officials.
He said the proceedings are at a
"critical stage" and he was trying
to work out the most acceptable
steps to take from here on.
Hyde said his delegation is still
in contact with the Cuban represen-
(Continued on Page 8)
Reports On Russia
Scheduled For ABC
"Russia Today," a two-stanza pro-
gram designed to present a first-
hand view of life behind the Iron
Curtain, will be presented by the
Special Events department of ABC
on Nov. 28 and Dec. 5 from 10: 15
to 10:30 P.M.
On the Nov. 28th program, ABC
will present Joseph Newman, special
correspondent for the New York
Herald-Tribune who was refused
official permission to return to
Russia by the Kremlin. He will
(Continued on Page 3)
English Teachers' Award
Goes To 'NBC Theater'
The National Council of Teachers
of English Saturday gave its sole
annual award to the "NBC Theater"
as "the program which during
1948-49 school year has done most
to promote greater understanding
and appreciation of our literary
heritage. . . ." The award was made
(Continued on Page 6)
Anniversary
St. Louis — KFUO, non-commer-
cial station owned and operated
by Concordia Seminary, St. Louis,
will celebrate its 25th anniver-
sary on Dec. 4 with a special
program at 3:30 p.m., featuring
the conferring of an honorary
Doctor of Divinity degree on Dr.
Herman H. Hohenstein. station
manager. The International Lu-
theran Hour airs from KFUO.
Broker Using Radio
To Sell Women Stock
Boston — An investment house
has bought time on a disc jockey
show to sell public utilities stocks
to the housewife consumers,
WCOP's sales department re-
vealed yesterday. Whiting. Weeks
and Stubbs, Boston investment
brokers, purchased two 10-min-
ute segments weekly on Howard
Malcolm's noontime "Record
Rack" show on WCOP. Commer-
cials urge the housewives to
buy A. T. & T and Boston Edison
stock.
Farm Directors Meet
For 3 Days In Chicago
Chicago — Some 125 representa-
tives of the National Association of
Radio Farm Directors gathered in
the Stevens Hotel Sunday for the
annual meeting of the NARFD.
Opening the sessions for the an-
nual meeting on Saturday was True
D. Morse, president of the Doane
Agricultural Service. Afternoon dis-
cussions were devoted to "Practical
(Continued on Page 6)
Fordyce Heads Sales
For Bendix Radio Division
Towson, Md. — R. W. Fordyce has
been named general sales manager
of the Bendix Radio Division re-
placing E. C. Bonia, who resigned,
its was announced this week by
W. A. Mara, general manager of the
Television and Broadcast Receiver
(Continued on Page 2)
16th Dist. NAB Group Reports On Biz
As Convention Gets Under Way
At Phoenix. Arizona
Five Stations Tell FCC
Their Petition Yr. Old
Washington Bureau of RADIO DAILY
Washington— The FCC on Friday
received a letter commemorating
"the first anniversary of the filing
of a petition" on behalf of a group
of daytime stations for a rule-mak-
ing proceeding to permit greater
flexibility of time on the air. Attor-
ney Marcus Cohn, who wrote the
Commission in June of this year a
(Continued on Page 8)
Wants More Latitude
For FM Broadcasters
FM stations associated with day-
time-only AM stations should not
be required to operate at night,
according to a letter submitted to
the FCC by Elias I. Godofsky, presi-
dent of WHLI and WHLI-FM,
Hempstead, Long Island.
Godofsky urged a revision of the
(Continued on Page 2)
New Members Added
To Radio Pioneers Club
Two well - known West Coast
broadcasters have been accepted for
membership in the Radio Pioneers,
NBC's William S. Hedges, president
(Continued on Page 2)
Video-Set Market Booming;
Call Ts For Larger Pictures
Washington Bureau of RADIO DAILY
Washington — As if any proof
were needed of the booming mar-
ket conditions for TV set sales,
RMA announced Friday that nearly
twice as many cathode ray tubes
were sold in the first nine months
of this year as in all of last year.
Sales of TV receiver-type picture
tubes totalled 2,129,210 units valued
at $62,525,446 in the first three
quarters of 1949 compared with
1,309,176 units valued at $33,459,554
in the full year 1948.
The sharp trend toward larger
pictures in TV receivers was ob-
vious. Sixty-five per cent of the pic-
ture tubes sold to set manufacturers
in the third quarter were 12 inches
or larger, whereas in 1948 tubes of
this size represented only six per
cent of sales to set manufacturers.
The largest classification of rubes
(Continued on Page 7)
By ALLEN KUSHNER
West Coast Bureau of RADIO DAI I Y
Phoenix, Ariz. — Over 100
broadcasters from Arizona,
Southern California and New
Mexico gathered here for the
16th District NAB conven-
tion, report business picking
up and prospects for 1950 to
be good especially in the na-
tional spot field. The broad-
casters, who represent sta-
(Continued on Page 6)
CBS Ratings Soar;
Lead Nielsen List
CBS, following last week's sweep
of twelve of the top seventeen
Hoopera tings f or Nov. 1-7, this week
captured the first seven spots of
the national Nielsen - Rating Top
Programs, eleven of the top fifteen
and fourteen of the top twenty
evening shows. The web also won
top honors in day-time program-
continued on Page 2)
Voice Of Democracy
Judging Begins Today
Washington Bureau of RADIO DAILY
Washington— The finals of the an-
nual Voice of Democracy contest
begin this week in Washington, ac-
cording to the NAB. one of the spon-
sors.
All 48 states, the District of Co-
(Continued on Page 2)
Award
Dayton, Ohio — "In recognition
of exceptional accomplishment"
(or its Public Service program.
"This Is Dayton," WING in Day-
ton last week received the "Cer-
tificate of Achievement" from the
Dayton Chamber of Commerce.
The award was presented to Ad-
na Kam<!, general manager, and
I. P. Williams, executive vice-
president of WING.
2
RADIO
DAILY
Monday, November 28, 1949
Vol. 49, No. 37 Monday, Nov. 28, 1949 10 Cts.
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays. Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President; Chester B.
Bahn, Vice-President; Charles A. Alicozjte,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily.
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
C;jble address : Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older. Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Glrard, Manager
Tower Petroleum Bldg.,
Dallas. Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postofhce at New York, N. Y.,
"nder the act of March 3, 1879.
FINANCIAL
— {November 25)
NEW YORK STOCK EXCHANGE
High
ABC 7l/2
Admiral Corp. . 2934
Am. Tel. & Tel. 1465/8
CBS A 2434
Philco 303/8
RCA Common .... 12'/2
RCA 1st pfd 733^
Stewart-Warner ... 11%
Westinghouse . . . . 28'/4
Westinghouse pfd..l02l/2
Zenith Radio 29
NEW YORK CURB EXCHANGE
Hazeltine Corp. . 15'/8 15'/8 15'/8
Nat. Union Radio.. 2% 2Vi 2y2
OVER THE COUNTER
Bid
DuMont Lab 14'/4
Strombcrg-Carlson 14
Net
Low Close Chg.
7% 7l/2
293/4 293/4 _ l/2
146i/2 1465/g
24l/2 2434
3oy8 3oy4 — 1/4
12'/8 121/4 — i/4
733/4 733/4 + 3/8
H7/8 H7/g _ 3/8
27?/8 277/8 _ l/g
102V2 102i/2 — i/s
285/s 28% — %
Asked
151/4
HOLIDAY PROMOTION
PAYING OFF FOR CARDINAL
Hollywood — A unique type of company promo-
tion was reported to be paying for Cardinal
Co., national radio-TV production firm.
Each year Cardinal has packaged series of
special Christmas shows for distribution to
stations throughout country to acquaint sta-
tion managers with quality of organization's
transcribed product. To maintain attra-tive
features of deal Cardinal decided to sell four
"radio Christmas cards." featuring name talent
and top-quality production, for total flat price
of $20.00.
According, to Joseph F. MacCaughtry. firm's
prexy. indications are over 400 stations will
be carrying "Xmas-4" during coming holidays.
In view of sponsors that local stations will
convert into year-arounrl cfients, and subsequent
stations Cardinal will pick up from satisfied
station managers. Christmas promotion by
company is considered to justify writing off
expense of production not covered by flat price
quoted for all markets.
Company is still distributing package from
6000 Sunset Blvd., Hollywood. Calif.
Advt.
Wants More Latitude
For FM Broadcasters
(Continued from Page 1)
FCC rules requiring FM stations to
stay on the air three hours before
and after six P.M. He said "Each
licensee should have the freedom of
choosing for himself, based on his
knowledge of local requirements
and best hours."
The WHLI president said that in
New York it is not necessary for
an FM station affiliated with a day-
time-only AM station "to operate
its FM facility for a limited number
of hours as long as manufacturers
continue to turn out poor FM
receivers."
The FCC has already proposed to
revise its rules on the operation of
FM stations and has requested briefs
or statements before December 19,
1949. The new rules would require
FM stations associated with full-
time AM stations to stav on the air
from six A.M. to midnight.
Daytime-only AM stations, under
the proposal, would be required to
keep their FM affiliates on the air
simultaneously with AM and a mini-
mum of four hours from six P.M.
until midnight.
FM-only stations will require a
minimum of three hours before and
after six p.m. on the air during
the first year of operation, if the
FCC approves the new rules. In
the second year, four hours in the
daytime and four hours after six
P.M. would be necessary. Eight
hours before six P.M. would be the
minimum in the third year, and four
hours at night.
Voice Of Democracy
Judging Begins Today
(Continued from Page 1)
lumbia, Alaska, Hawaii, and Puerto
Rico are represented in the national
finals, in which judging will be done
by means of broadcast transcrip-
tions. The competition began in Oc-
tober when students were asked to
write and record a five-minute ra-
iio script on the subject "I Speak
for Democracy."
The first contest of this kind was
conducted last year and some 250,000
-tudents took part. The sponsors,
the NAB, the U. S. Junior Chamber
of Commerce, and the RMA, expect
more than twice as many partici-
pants this year.
The judges who will listen to the
state and territorial finalists are:
Associate Justice Tom C. Clark of
TJ. S. Supreme Court; J. Edgar Hoo-
ver, director of the FBI; James
Stewart, motion picture star, Ed-
ward R. Murrow, CBS commentator;
Douglas Freeman, editor and 'author;
ind Andrew Holt, president of the
National Education Association.
Four national winners will be
chosen and they will each receive
h $500 colleee scholarship and a trip
to Washington. The visit to the cap-
:tal will include a call on Coneress
fhe President, and Cabinet members.
The winners will also be entertained
at a dinner in Williamsburg, Va.
The names of the state winners
will be announced later this week.
New Members Added
To Radio Pioneers Club
(Continued from Page 1)
of the club, announced last week.
Earle C. Anthony, owner of KFI,
who first came into radio twenty-
eight years ago; and Harry C. But-
cher, owner of KIST, Santa Barbara
who began his radio career twenty
years ago when he established CBS's
Washington office.
Mr. Anthony was one of the early
presidents of the NAB, having
served from 1926 through 1928.
Other new members include Owen
F. Uridge, WQAM; Ernest La Prade;
NBC director of Music Research; Za:
Freedman of Coll & Freedman, ra-
dio publicists; D. G. Little of West-
inghouse Electric; and Ford Billings,
WWCO.
Margaret Cuthbert a Member
Also accepted were Phil Hoffman,
WOL; Glenn D. Gillett, Washington
consulting engineer; Edward R. Hitz,
ass't. director of NBC network sales;
Margaret Cuthbert, NBC public af-
fairs director; Harold H. Beverage.
RCA vice-president; Julian E. Skin-
nell, WLBR; and E. T. Darlington,
WLIB.
Other additions to Pioneer ranks
include: Ewen C. Anderson, an RCA
vice-president; Dorothy McBride of
NBC's continuity acceptance depart-
ment; A. F. Van Dyck of RCA Lab-
oratories and former president of the
Institute of Radio Engineers, and
William F. Malo, WDRC, Hartford,
Conn.
CBS Web Ratings Soar;
Leader In Nielsen List
(Continued from Page 1)
ming with eight of the first ten and
eleven of the first fifteen shows
aired.
First seven evening shows are,
"Lux Radio Theater," Jack Benny,"
"Arthur Godfrey's Talent Scouts,"
"My Friend Irma," "Charlie Mc-
Carthy," "Amos and Andy," and
"Mystery Theater."
First eight day-time shows are,
"Arthur Godfrey" (Liggett & My-
ers), "Arthur Godfrey" (Nabisco),
"Romance of Helen Trent," "Aunt
Jenny," "Ma Perkins," "Wendy War-
ren and the News," "Big Sister,"
and "Arthur Godfrey" (Gold Seal).
Columbia also won positions 1, 2,
and 3 on Saturdays.
Fordvce Heads Sales
For Bendix Radio Division
(Continued from Page 1)
Division of the Bendix Aviation
Corp. Mr. Fordyce has been active
in radio and television for the past
twenty-five years.
Changes Stations
Market to Music, Inc., Storecast
Corporation of America affiliate in
Pittsburgh, has completed the
switch-over from WKJF, FM sta-
tion in Pittsburgh to KQV-FM,
Pittsburgh, for its "Music to Buy
By" broadcasts in the area.
Free Ride
The baby squirrels are all set for
a free ride on the back of the
friendly shepherd dog. It's great
fun and doesn't cost them a
penny.
Of course, advertisers on
W-I-T-H don't quite get a free
ride. But they do get the nearest
thing to it in Baltimore radio. For
every buy of time on W-I-T-H
is a real, honest - to - goodness
BARGAIN!
W-I-T-H, you know, delivers
more listeners-per-dollar than any
other station in town. And that
means that just a LITTLE bit
of money does BIG things on
W-I-T-H.
So if you want plenty of low-
cost results from radio in Balti-
more, use W-I-T-H, the BIG in-
dependent with the BIG audi-
ence. Get the whole story from
your Headley-Reed man today.
Baltimore 3, Maryland
TOM TINSLCY, Pmldant
Represented by Headl«y-R««d
Monday. November 28, 1949
-RADIO DAILY:
LOS ANGELES
By ALLEN KUSHNER
FRANK DeVOL, popular radio
maestro, has an offer to guest-
conduct the Dallas Symphony Or-
chestra in January, flying to Dallas
for the concert between his CBS
Oxydol Show broadcasts.
Martin and Lewis, comedy act in
which NBC has invested some $60,-
000, are reported to be winding up
their radio series soon, with full
time and attention devoted to TV.
Bob Redd, who currently produces
their radio show, will continue to
produce their TV effort.
Bob Steele, the famous "Sheriff"
of Western pictures, is latest to
benefit from re-run of old pictures
on television. He is negotiating a
deal which will bring him to the
home screens in person.
Marion Morgan this week started
cutting the first of 26 half-hour
transcribed shows for the War De-
partment, to be scheduled on 1,500
small stations throughout the na-
tion. The series of shows will pitch
reserve corps recruiting. All will be
musical variety shows.
Eddy Howard will broadcast
nightly over MBS when he begins
his engagement at the Deshler-
Wallick Hotel in Columbus on
Dec. 5th.
Connie Haines NBC "Sweet and
Lovely" TV program series will
originate in Hollywood this winter.
Carlton E. Morse has signed
Mercedes McCambridge, for the
starring role in his next three-week
chiller for Mutual's "I Love a Mys-
tery" entitled "Million Dollar
Curse." Story will be broadcast
coast-to-coast beginning Dec. 19th
and will emanate from New York.
West coast ballroom operators
have voted Frank Veloz "king of
dance" in conjunction with National
Dance Week. Their "queen" is Betty
Grable. Veloz stars on "The Veloz
Show" Sundays over KNBH.
United Productions of America's
first public display of TV, movie
and industrial film cartoons was a
standout success, drawing capacity
crowds during the five-day exhibi-
tion at the Burbank studios.
Jack Baily, emcee of the "Queen
for a Day" program is very busy
lining up material on his personal
experiences for his starring role in
the motion picture version of
"Queen for a Day."
Reports On Russia
Scheduled For ABC
(Continued from Page 1)
describe fully Soviet labor and
police methods. The program, super-
jU vised by Michael Roshkind, will
originate from Paris.
Edmund Stevens, staff correspond-
ent for the Christian Science Moni-
|f tor will report, from London, on
Dec. 5, on Soviet internal politics.
Stevens was formerly ABC's Moscow
correspondent. He has spent more
than a decade in Moscow.
Man About Manhattan. . .
• • • WEEK-END CUFF NOTES: Amazing report from the coast
sez that Bob Hope has been oiiered $40,000 weekly by an auto firm
to put on a weekly half-hour TV show. So far he's showing no interest
whatsoever. ... Ed Gardner planning to return his "Duffy's Tavern"
airings to the U. S. (Puerto Rican origination proved to be a first-class
aspirin-inducer). . . . "Broadway Revue," bankrolled last year by
Admiral, being eyed in a capsule version by an auto outfit. . . . Eddie
Cantor doing a dramatic stint on CBS' "Suspense" Dec. 22nd. . . .
CBS auditioned two five-minute audience participation shows, "How
Do You Rate?" and "Spell a Tune." both emceed by Warren Hull. . . .
Web also auditioned a new full-hour simulcast, "The Show Goes On,"
emceed by Robert Q. Lewis and produced by Lester Gottlieb. Program
will showcase vast pool of professional performers lined up through
regular auditions with prospective buyers of talent being used as
guests. . . . After riding the video dials during Thanksgiving Day, lack
Perlis observes that not all the turkeys were on the dinner tables.
. . . There'll soon be a loan Davis blouse on the market. Sounds like
an interesting role to fill. . . . Virginia Travers, who resigned recently
as publicity head of Compton agency, has become managing editor of
the Alho and D-A Publishing Companies, which put out a group of
monthly mags. . . . Recommended: Those delicious Maine Lobsters
served up at Guy Lombardo's East Point House Restaurant in Freeport.
Seems like most of Tin Pan Alley moves out there Sunday nites. . . .
Herb Shriner puts it this way: In my home town, there's no television.
If you wuz caught lookin' in a window you wuz a Peeping Tom.
ft ft ft ft
• • • Dick Rubin, the demon MCA salesman, just came
back from an extended tour of Calif, and Texas. During the trip
he stopped in San Antonio, had a beer or two, changed a dollar
bill and received a half buck in exchange dated 1824. Just out of
curiosity, Dick had the coin appraised and found it to be worth
four bucks. At that rate of exchange, it's better than selling
radio shows.
ft ft ft ft
• • • WASHINGTON ROUND-UP: Walter Compton, who used to
be well-known hereabouts as quizmaster on "Double or Nothing," is now
doing a superlative job managing DuMont's Washington outlet, WTTG.
Having worked on both sides of the microphone, Walter knows what
the viewers want and what's more gives it to them. . . . Another for-
mer localite who's made the grade in the Capital City is Nancy Osgood,
now Washington's top femme gabber. . . . Still another former New
Yorker down there is Jeanne Warner, whose nitely TV Journal is high
on the list of local favorites.
ft ft ft ft
• • • THE MORNING MAIL: "Things aren't tough enough
at a TV preem," writes our old pal, Herb Polesie, "but this hadda
happen on 'Twenty Questions' Sat. nite. We had a new make-up
man and he made me lie down on the couch. Said he couldn't
make me up sitting or standing. I asked him if he knew what
he was doing and he assured me he was top man in his last job.
'In H'wood?' I asked him. 'No,' he sneered. 'At the Walter B.
Cooke Funeral Parlor in N. YV
ft ft ft ft
• • • A holiday mood prevailed in studio A at WEVD Friday
for the cast of "My Mother & L" the Yiddish soap opera, .which was
celebrating its 2000th performance in seven years of broadcasting.
Lou J. Gumpert. veepee of B. T. Babbitt, Inc., makers of Bab-o, was
there and congratulated Harry Kalmanowitz. scripter of the five-a-week.
Molly Picon, whose program precedes the soaper, added her congrats.
AGENCIES
THREE assistant advertising man-
agers of Bristol-Meyers Co., have
been promoted to advertising man-
agers for certain products, radio
and television shows, it was an-
nounced last Tuesday. In his new
post, Wallace T. Drew will handle
the Break the Bank radio show, Sal
Hepatica, Benex Brushless Shave-
Cream, Ingram Ammonium Tooth
Powder, and Ingram Shave-Cream.
Donald S. Frost will have the
Trushay, Ammen's Antiseptic Pow-
der, and Vitalis accounts. Roger C.
Whitman will supervise the Mr.
District Attorney radio and tele-
vision shows, the Lucky Pup tele-
vision show and the Ipana, Bufferin,
Mum, and Minute Rub accounts.
NORMAN WEXLER is a new
member of the research division of
Brooke, Smith, French and Dor-
rance, Inc., in Detroit.
JAMES F. ROCHE, director of
public relations and advertising of
Moore-McCormack Lines, has been
elected a director of the New York
Kiwanis Club.
RALPH E. de CASTRO has been
elected a vice-president of C. J.
LaRoche and Company. Crawford
Paton, vice-president in charge of
copy research for the agency, has
been made manager of the research
department. M. James Manning has
been made assistant treasurer of the
company.
RADIO PROGRAMAS CONTI-
NENTAL network of the Republic of
Panama has appointed Melchor Guz-
man Company, Inc., as its United
States and Canadian representatives.
RADIO PROGRAMAS CONTINEN-
TAL network is the first and only
broadcasting system covering the
entire Republic of Panama, with 13
transmitters in the eight most im-
portant cities of the country.
FORJOE & COMPANY, INC., na-
tional representatives for radio and
television stations, announces the
removal of their Los Angeles office
to larger quarters at 1127 Wilshire
Blvd., Los Angeles, under the man-
agement of Lawrence Krasner.
To Merchandise Novelties
On ABC Web Programs
Radio Offers Co. is sponsoring a
pair of ABC shows for two perform-
ances to plug their novelties before
Christmas. The Shoppers Special
Special was carried by the com-
pany on Saturday and will be pre-
sented again this week. Tonight's
and Friday night's presentation of
Pick A Date With Buddy Rogers
will also be sponsored by Radio
Offers. The four broadcasts will be
heard over the same 55-ABC station
line-up as usual. Huber Hoge and
Sons is handling the account.
(
WE'VE
LIGHTNING
EVERYBODY'S W A T C H I N G
KLAC-TV
Represented by THE KATZ AGENCY— NEW YORK
LUCKY CHANNEL 13
DAYTIME
PROGRAMMING
Here's the Biggest News That's Hit Television!!
HOOPER RATINGS
At the beginning of the second week of
AL JARVIS MAKE BELIEVE BALLROOM
The first television program that dares to be different!
HOOPER RATINGS SHOW . . .
Average tune-in 10.1% KLAC-TV average share of audience 76.5%
Highest two-hour average tune-in 12.9% KLAC-TV highest two-hour share of audience. 80.8%
PULSE RATINGS SHOW
Average tune-in 15.6% KLAC-TV average tune-in 77.6%
Highest tune-in 20.5% KLAC-TV highest tune-in 84.6%
Everybody's (limbing Aboard the KUC-TV Band Wagon!!
Your Best Buy In Television and
GOT
IN THE BOTTLE
EVERYBODY'S LISTENING TO
KLAC
Represented by ADAM J. YOUNG— NEW YORK
570 ON YOUR DIAL
DAYTIME
PROGRAMMING
Take a Look at These Batting Averages!!
HOOPER RATING SHARE OF AFTERNOON AUDIENCE
KLAC ..... 1 0.1
Network Station A 8.0 Independent Station A 5.6
B 11.8 " " B 6.6
C 23.4 " " C 3.2
D 13.0 " " D 2.2
(Latest available HOOPER figures as of August and September)
The Fastest Growing Radio Station In America
Radio Is KLAC and KLAC-TV
6
RADIO DAILY
Monday. November 28, 1949
Broadcasters Report
Southwest Biz Good
★ THE WEEK IrV RADIO ★
Movie Spot Business Shows Increase
' ■ By BILL SILAG =============
(Continued from Page 1)
tions large an small in competitive
and nor -competitive markets, ap-
prove the NA1B decision to keep
Broadcast Advertising Bureau with-
in the fold and look forward to re-
ceiving some sales and promotion
guidance from BAB during the
coming year. BAB, they feel, is im-
portant as a department of NAB
and without it the industry organi-
zation would find it difficult to re-
tain its paying membership.
Calvin Smtih, general manager of
KFAC Los Angeles, district direc-
tor, was among the early arrivals
at Paradise Inn for the two-day
session. Smith said that advance
reservations indicated good attend-
ance and that the meeting would
be "a down-to-earth, grass roots,
business session."
Other early arrivals include Carl
Haverlin, president of BMI, Inc.,
A. E. Joscelyn of CBS, Hollywood;
Ken Baker, acting president of
Broadcasting Measurement Bureau;
Maurice Mitchell, director of BAB,
Don Lee's Don Tatum of Los Ange-
les and Kolin Hager, representing
SESAC of New York.
Sessions Start Today
The first session will be called to
order at 10 a.m. today by the NAM
district director, Smith. The morn-
ing program will include a preview
of the BMB study by Dr. Kenneth
Baker, NAB director of research
and acting BMB president, and a
sales pow-pow presided over by
Austin Joscelyn of KNX.
Sales techniques and aids will
occupy the opening part of the af-
ternoon meeting with an address
by BMI president Carl Haverlin
on music matters concluding the
business for the day. A cocktail
party and dinner are scheduled to
follow and wind up the first day.
The cost of labor, personnel, tech-
nical, and programming will be
covered in tomorrow morning's ses-
sion. The broadcasters will hear an
address by Justin Miller, NAB
president, during the final gathering
in the afternoon. This will he fol-
lowed by a forum, discussion, reso-
lutions', and the homeward trek.
Among Early Arrivals
Among the week-end arrivals of
the California delegation were:
Frank Samuels, manager ABC
and ABC-TV; Lewis S. Frost, assist-
ant to vice-president, NBC; Merle
S. Jones, manager KNX and Co-
lumbia Pacific network; William
J. Beaton, manager KWKW, Pasa-
dena and president Southern Cali-
fornia Broadcasters Association;
Arthur H. Groghan, manager
KOWL, Santa Monica; Gene De-
Young, manager KERO, Bakersfield;
Galen O. Gilbert, manager, KGER,
Long Beach; Robert J. McAndrews,
managing director SCBA; John C.
Merino, manager, KFSD, San Diego;
Mort Werner, manager and Harry
Engle, sales manager, KVEN, Ven-
tura; Clifford Ogden and William
T. Stubblefield, Capitol Records;
A Radio Daily survey revealed
large scale plans by the movie
industry to utilize radio advertising
to promote interest in the premieres
of new pictures in key cities
throughout the nation. MGM, Uni-
versal, United Artists, RKO, and
Paramount were shown to be using
radio spots, station breaks, and pro-
gramming in more than 65 markets
at the present time in connection
with pix openings. . . . CBS claimed
an increase of $5,000,000 in radio
and TV billings and the NAB told
the Supreme Court that a Little
Rock, Ark., municipal tax on radio
stations and time salesmen over-
turned all previous Court rulings
which had held that radio stations
are immune to privilege and occu-
pation taxes levied by cities and
states. The NAB asked for a re-
hearing of an Arkansas case dis-
missed by the U.S. Supreme Court
two weeks ago. . . . And, in another
legal action, the American Federa-
tion of Musicians accused the CBC
of being "primarily interested in a
profitable operation, and not too
greatly, if at all, concerned with the
development of Canadian artists."
The Department of Justice has
completed its investigative worK
prior to filing an anti-trust action
against three major webs (NBC-
oisa- and ABC; Standing com-
mittees of the NAB were out to
nine in line with association's
streamlining process. . . . Mutual s
bJlings were increased by $3,800,-
uUU and CBS took the first four top
rfooperatings and twelve of the first
seventeen positions. ... A Broadcast
Advertising Bureau revealed a sim-
ilarity in Radio, TV rate practices.
. . . Raymond F. Guy was elected
president of the Institute of Radio
Engineers and George Benson re-
signed as Mutual's national sales
manager after a four-year asso-
ciation.
The major webs announced ex-
tensive special programming in
connection with Thanksgiving Day
utilizing Radio, TV, and simulcast
transmission. Most weekly shows
were tied into the holiday spirit
and Radio and TV big-name talent
made appearances in one-shot holi-
Zwahlen WMRC Mgr.
Greenville, S. C. — Guy Zwanlen,
formerly North Carolina representa-
tive for the Frederic W. Ziv Com-
pany, has been named general man-
ager of WMRC, 5,000-watt ABC af-
filiate in Greenville.
Louis Teagarden, Standard Radio;
Walter Davison, Lang-Worth Trans-
criptions; Tracy Moore, Robert
Black, KONA; Bert Horswell, of C. P.
MacGregor Transcriptions; Lee Lit-
tle, KTUC; Garry O'Brien, KTUC;
Wayne Sanders, KONA; Stan Spero,
KFAC; Jack Gross, KFMB; Leo
Schemblin, KPMC; Paul Bartlett,
KERO and David Milsten, SESAC.
day shows. Milton Berle headlined
Macy's Thanksgiving Day parade.
. . . Recent figures revealed that
production of home AM and AM-
FM receivers probably exceeded
six million sets in the first ten
months of the year. . . . WIS, Co-
lumbia, S.C. opened large new studio
and office quarters and received a
tribute from the entire NBC web.
. . . And the Protestant Radio Com-
mission announced plans to spend
more than one million dollars in
TV programming.
Stanley Pratt was elected presi-
dent of the Michigan Association
of Broadcasters and the Radio Farm
Directors met in a two day session
in Chicago. . . . The All Canada
Mutually-Operated Radio Stations
urged the establishment of a new
regulatory body to license and
regulate Canadian radio.
Negotiations for the purchase of
KMBC, Los Angeles, by NBC were
called off by mutual agreement
when the web asked certain guar-
antees that KMBC's present owners
felt were too difficult to fill. NBC
has long wanted its own outlet in
LA, and G. A. Richards, present
KMBC head, wanted to retire. . . .
Radio Daily, in a front page edi-
torial, took a Washington, D. C.
press agent to task for neglecting
to report all angles of the story on
how all Washington Radio and TV
stations went to bat for Washington
NBC engineer who needed blood
transfusions following an operation.
Frederick H. Lewis, executive di-
rector of the Herald-Tribune Fresh
Air Fund, lauded the 275 radio sta-
tions in the Fund's primary thir-
teen-state are who devoted free
time to building interest in Fund's
activities. Lewis said that, in some
instances, radio publicity accounted
for as much as 60 per cent of the
homes found for the more than
10,000 needy New York kids who
will have been given free vacations
in the country this year.
The Southern California Associa-
tion for Better Radio and Television
again attacked crime programs on
the air.
Ralston H. Coffin was named di-
rector of advertising for the RCA
Victor Division.
WMGM Sells Two More
WMGM, New York, has announced
two more sales of transcribed pro-
gram series featuring Metro-Gold-
wyn-Mayer stars and soreen proper-
ties.
One Show Has Started
Sales Affiliates, Inc., sponsoring
"The Adventures of Maisie," star-
ring Ann Sothern, Thursday, 7:30-6
p.m., started Nov. 24, for Zotoz
Fluid Wave. Getchal and Richard,
Inc., is the agency. Transvision Tele-
vision is sponsoring t*he "M-G-M
Theater of the Air" series on
WMGM, Friday, 7:30-8:30 p.m. H. J.
Gold Co., handles the Transvision
account.
Farm Directors Meet
For 3 Days In Chicago
'Continued from Page I)
RFD Television" and discussional
viewpoints were provided by Bill
Givens, WGY; Layne Beaty, WBAP;
Tom Page, WNBC.
Saturday evening the A&P Com-
pany served as host of a buffet sup-
per. Highlight of the evening was
a speech by Maurice B. Mitchell,
director of the Broadcasting Adver-
tising Bureau, on the subject "Farm
Programs and Advertisers."
On Sunday, the day's activities
opened with a breakfast given by
the Foundation for American Agri-
culture which was followed by the
annual business meeting of the
NARFD. Highlight of the afternoon
session was the discussion topic,
"Selling Farm Programs," during
which Roy Battles, of WLW, Cin-
cinnati, served as moderator.
Others on the program included
Joseph G. Bumgarner, agricultural
account executive, E. H. Brown
advertising agency, Chicago; Lew
Van Nostrand, sales manager, WMT,
Cedar Rapids, la.; Lowell Watts,
KLZ, Denver, and Leo Olsend,
De Kalb Agricultural Association.
De Kalb, 111.
Following this discussion the sub-
ject of "Servicing the Farm Program
and Keeping It Sold" was held
under the monitorship of Chuck
Worchester, WMT, Cedar Rapids,
Iowa. Participating in this discus-
sion was Charles N. Karr, sales
promotion manager of the tractor
division, Allis-Chalmers Manufac-
turing Company, Milwaukee; Ross
Wallace, Wallace Advertising Agen-
cy, Des Moines, Iowa; Don Sul-
livan, commercial manager, WNAX
Yankton, South Dakota, and John C.
Drae, director, sales promotion and
publicity WLS, Chicago.
Armour and Co. hosted at a cock-
tail party that evening. This was
followed by the annual NARFD
banquet, during which Larry Haeg,
WCCO, first president of NARFD.
served as toastmaster. Speaker for
the banquet was Dr. Kenneth Mc-
Farland, superintendent of Kansas
Public Schools, Topeka, Kansas.
English Teachers' Award
Goes To 'NBC Theater'
(Continued from Page 1)
at the 39th annual meeting of the
organization in Buffalo, N. Y.
Among other programs given
honorable mentions were "You Are
There" and "Invitation To Learn-
ing," both CBS.
The award was presented by Leon
C. Hood, chairman of the teachers
group Radio Committee. "NBC
Theater" originates in Hollywood
and is directed by Andrew C. Love.
Stork News
Harrison "Chick" Kimball, di-
rector of artist bureau at WSB,
Atlanta, is the father of a son born
to Mrs. Kimball Nov. 13. Baby will
be named J. Carlton.
TELE-RECEIVER MARKET BOOMING
TELE TOPICS
ON RADIO, the Longines - Wittnauer
special Thanksgiving Day show on
CBS, probably was very pleasant listening.
On TV, most of it was sheer boredom.
Featuring the Longines Symphonette, con-
ducted by Mishel Piastro, and the Witt-
nauer Choraleers, under Eugene Lowell,
the program was primarily audio and un-
der the restrictions of AM duplication,
did not belong on video. There were three
dance numbers, featuring Bambi Linn,
during the hour-long stanza and the re-
mainder was merely orchestral and choral
music. There were many unimpressive
shots of the orchestra and singers, with
the latter reading from a score. Appar-
ently cognizant of the fact that music
cannot be seen, the producers tried to
gimmick the show by screening film clips
to illustrate various songs. Thus we saw
pictures of hills for "Hills of Home," a
man in a horse-drawn cart for "Going
Home," and other films, all equally imagi-
native. . . . Show was produced and di-
rected by Alan Cartoun, with choreo-
graphy by John Butler. Frank Knight was
the announcer.
•
THE SECOND special holiday show seen
* by this reviewer was also a bit disap-
pointing. Although much better than last
year's counterpart, the Elgin - American
show on NSC was at best a spotty affair.
With the exception of the Ritz Bros.,
none of the stars showed to best advan-
tage and the high spots were supplied by
lesser-known performers. Emcee George
Jessel offered his usual supply of quips
about Jo'son, Cantor and Zanuck as well
as plugs for his pictures. Milton Berle,
who had done an excellent job that morn-
ing on the Macy parade pickup, used many
of the oldest jokes at his command. Phil
Regan and Frances Langford sang two
songs each, and neither seemed very
happy when Jessel got in on the act. The
broad comedy of the Messrs. Ritz regis-
tered very well in their opening song rou-
tine, but became quite flat in a bit about
"Snow White."
•
STANDOUTS IN THE 90-minute show
were Los Gatos, a sensational tum-
bling trio, and Florence Hin Lowe, a
graceful, amazing contortionist. Miss
Lowe, incidentally, was unannounced be-
cause Jessel was building up an intro for
the Ritz Bros, when she came on. Similar
treatment was received by Avon Long,
who danced to a song by the Charioteers.
The concert hall routine of Mata and
Hari was good, but has been on video
several times now. Dance numbers were
excellent, thanks to Esther Junger's chore-
ography and the efforts of a group of
spirited young dancers. Production was a
bit sloppy, with closing production num-
ber interrupted for the end commercial
followed immediately by chain break.
New Film Recording
Developed On Coast
Development of a new automatic
system making possible simulta-
neous recording, on original film,
of a live broadcast without inter-
ruption of the show or additional
personnel was announced at the
weekend by the Wootten Engineer-
ing Co., of Hollywood, Calif.
System consists of a "coordination
unit" that converts a standard
16 mm. Mitchell camera into an
automatic unit controlled by the
video camera.
Two additional automatic instru-
ments, used in the laboratory, con-
vert the films into release prints
suitable for rebroadcast, eliminating
necessity for splicing, editing, etc.,
Wootten said. Release prints are
obtainable in a matter of minutes
after processing of the negatives
has been completed, it was said.
System was invented by William
A. Wootten, Los Angeles 16-mm.
film producer. Arthur Michaud is
business manager of the firm.
New Musical Film Series
Planned By Fairbanks
New series of 26 film musicals
starring Danny O'Neil was sched-
uled yesterday by Jerry Fairbanks
Productions for production early
next year. The 15-minute featurettes
are planned as a sequel to "Paradise
Island," now being aired by 33
stations.
Untitled as yet, series theme will
be western in contrast to tropical
settings of "Paradise Island."
Filming is tentatively slated for
Receiver Production
Under Way In Can,
Montreal — Television sets destined
for Ontario are coming off assembly
lines in Montreal. This city is still
without TV facilities apart from
freak reception over long distance
but has a station at a local plant,
where only technicians and em-
ployees of the company compose the
audience. There is no license to
transmit, so there is no reception
outside the four walls of the plant.
About 12 Canadian firms have
inaugurated or plan receiver produc-
tion, and by the end of 1949 Cana-
dian output may reach 7,000.
Canadian Marconi Busy
Canadian Marconi Co. is turning
out sets at its Montreal factory.
S. M. Finlayson, general manager,
said that not only had the company
been producing sets since late sum-
mer but that cross-Canada experi-
ments were being made to test
reception possibilities under present
conditions.
"We are very keen to obtain a
license to operate a television station
here in Montreal," he said, "If pri-
vate licenses were granted now.
areas could be opened up and
Canadian stations in operation by
the end of next year."
At RCA Victor, Canada's only
operative 12 channel test transmit-
ter provides tests for receivers now
in production.
the producer's facilities at Churu-
busco studios in Mexico City where
"Paradise Island" was shot early
this year. Work on scripts for the
26 quarter-hour shows was started
early this week.
The Week In Television
FCC Concludes First Phase Of Color Hearings
The FCC concluded the initial phase of its color hearings with two
days of comparative demonstrations of CBS and RCA color and Du Mont
black and white. The Commission proposed that the proponents of the
various color systems conduct field tests for at least one hour a day for
W days "with a reasonable number of receivers distributed both to tech-
nical and non-technical persens not connected with the development of
the system." At the lame time, Dr. Allen B. Du Mont revealed that
his firm is working on a 441-line color system, still in the experimental
stage, but with greater color fidelity than either the CBS or RCA sys-
tems. ... A plan to syndicate two hours of daytime programming daily
to stations on and off the cable was announced by Du Mont, Stations
would pay for the shows, not more than SlOO an hour, and sell local
participations. . . . A large degree of similarity between AM and TV
rate customs was reported by a BAB survey, with shorter rate guarantee
periods, higher charges for shorter program periods in relation to basic
hourly rate and extra charges for studio use the major differences.
Nine Months Of >49
Exceeded Whole
Of Last Year
(Continued from Page 1)
sold in the third quarter of 1949 was
from 12 to 13.9 inches, constituting
44 per cent, but tubes of 14 inches
and over represented 21 per cent.
Manufacturers reported sales of
648,823 units valued at $17,154,450
during the third quarter of this year,
a slight decline from the 777,054
units valued at $23,123,698 sold in
the second quarter of 1949.
A breakdown of the RMA cath-
ode ray tube statistics shows 609.517
tubes valued at $15,926,047 sold to
equipment manufacturers in the
third quarter bringing the total for
the three quarters to 1.992,541 units
valued at $58,253 474. Tubes sold to
"sers and distributors, the U. S.
Government, and for export com-
prised the remainder.
700.000 to New York-Newark
TV receiver manufacturers re-
porting to RMA have sent more
than 700,000 sets into retail stores in
the New York-Newark are3. RMA
reported Friday, with 503,352 sets
having gone out to 49 cities during
the third Quarter of this year. A
total of 2,209.724 sets are said to
have been shipped thus far to these
areas (since Jan. 1. 1947) by RMA
members, with 1,255,346 having gone
this year.
More than 100 000 sets have gone
to six cities, with Phil3delohia re-
oorting 253.303. Chicago 209 600. Los
Angeles 190 294, Boston 11° 928, in
addition to New York's 505,703 and
Newark's.
RMA members account for ap-
Droximately 80 per cent of the sets
manufactured.
New York was the destination of
qo sets in the third quarter, with
^3.842 for Newark. Los Angeles re-
ceived 55?.9<S2. and Chicago 52 906,
while Philadeloh'a was the sh'nping
Wrni'W for 48,842 sets and Boston
for 30,695.
Radio AJH Empbasi7»d
In Xmas Seal Drive
Radio has b«on called "a vital
factor" in th° fight against tubercu-
losis by Dr. James E. Perkins, man-
ning director of the National
Tuberculosis Association. He pointed
out that radio has assisted health
pdu"ation programs of the tubercu-
losa associations and the annual
Christmas Seal campaign. Said Per-
kins: "We wish to express our sin-
cere thanks to radio for its splendid
support."
RADIO DAILY=
Five Stations Tell FCC
Their Petition Yr. Old
COAST-TO-COflST
(Continued from Page 1)
petition for immediate considera-
tion, pointed out that there has
been no action at all on either of
his two filings.
The stations include WNYC, New
York; WOI, Ames, la.; WKAR, East
Lansing, Mich.; WNAD, Norman,
Okla.; and WHCU, Ithaca, N. Y.
Cohn wrote that:
"The inactivity of the Commission
in connection with this matter has
had the effect of denying to the pub-
lic an opportunity of hearing pro-
grams in the public interest. Equally
important, this very inactivity has
effectively denied the petitioners
their rights under Section 4 (d) of
the Administrative Procedure Act
and Section 1.702 of the Commis-
sion's rules which specifically pro-
vide that petitions may be filed to
institute rule making proceedings.
I am aware of the great volume of
work before the Commission. Never-
theless, I think it is unfair to the
petitioners effectively to deny their
petition by inactivity. If the Com-
mission desires to deny the prayers
of the petition, it should act upon
the petition and deny them rather
than to continue to ignore them."
More Co-operation Urged
By Missouri Newsmen
Jefferson CUy, Mo. — The Mis-
souri Association of Associated
Press Broadcasters, meeting here,
emphasized radio's role in the ex-
change of news and directed that
the Association's Continuing Study
Comnvttee exolore the matter fur-
ther. The greatest challenge, accord-
ing to the meeting, lies in develop-
ing a cooperative spirit on the news
front.
The news broadcasters agreed, by
a majority hand vote, to accept
collect calls from other members
when the members wished to relay
news of primary importance to the
accepting station.
Bruce Barrington, news director
of KXOX, was elected president of
the group and Jim Monroe, KCMO.
vice - president. Merrill Chilcote,
managing editor of the St. Joseph
News-Press was guest speaker. He
discussed the prejudice, among
newspapers, against sharing a story
with another member in the same
territory.
Emerson Dividend
Emerson Radio stockholders will
receive a 10 per cent stock dividend
on December 23, 1949, the company
has announced. The board of di-
rectors in voting the dividend said
that rapid expansion of television
dictated the necessity of conserving
funds to meet any requirements
that might arise. The Emerson
Radio and Phonograph Corporation
paid cash dividends of $1.30 per
share in the fiscal year ending Octo-
ber 31, 1949.
WTTM Editor Interviews Guest
Trenton, N. J. — Commemorating
the 204th broadcast of the Rutgers
University Forum, aired over WTTM
each Saturday at 12:30 p.m. Arnold
Snyder, station news editor, will
act as one of three interviewers on
the Saturday, November 29th broad-
cast featuring as guest speaker Dr.
Charles R. Erdman, Jr., commis-
sioner of the Department of Conser-
vation and Economic Development.
Disc Jockey Defeated
Washington, D. C. — Jerry Strong,
WTNX morning man and disc jockey,
has been spinning the records his
listeners want to hear for the past
ten years. However, Strong was
forced to admit defeat recently,
when he received the following
from a request listener. "Please play
Margaret Truman's recording of
'Mule Train.' Any morning between
7 and 8 will be fine.
WDAR Covers B-29 Search
Savannah, Ga. — WDAR sent its
Program Director, Milton Bellah,
and Chief Engineer, Howard Jewett,
out to cover the search for the sur-
vivors of the B-29 which crashed
while flying to Bermuda. These two
men were airborne for seventeen
hours, and while the plane they
were on did not locate the survivors,
they came back with an interesting
story for a fifteen-minute broad-
cast.
Urges More Simplicity
In Planning Advertising
Roanoke, Virginia — The need for
simple and straightforward adver-
tising was emphasized by Leonard
W. Trester, chairman of the Adver-
tising Committee of the United
States Chamber of Commerce, in an
address before the Roanoke Adver-
tising Club last week.
Trester said there is a challenge
to those engaged in advertising to
answer critics "not only by creating
a better public understanding of the
purpose and function of advertising,
but also by cleaning the stables
where necessary." He continued
"The Federal Trade Commission has
been looking with a jaundiced eye
on distribution methods which in
particular lines are inseparable from
nationally advertised brands."
The Chamber of Commerce repre-
sentative told the club that "Consu-
mer publications, generally critical
of our distribution system and of its
keystone-advertising have tripled in
circulation since the war. Also, ac-
cording to the Psychological Corpor-
aiton, the number of people who be-
lieve advertising increases the cost
of goods is at an all-time high."
Trester, who is also Director of
Public Policy for the General Out-
door Advertising Co., Inc., said pub-
lic opinion was made locally. He
urged clubs to reach people through
local action.
U. S. Rep. Speaks On WDRC.
Hartford, Conn. — United States
Rep- asentative A. A. Ribcoff, who
has just returned from a six-week's
tour of Europe, describes his re-
actions and his opinions on foreign
policy in a broadcast over WDRC,
Monday, Nov. 28, at 6:30 p.m. The
broadcast was arranged by the For-
eign Policy Association.
Lux Contest Res»lts
Dayton, O.— The WHIO-Lux Ra-
dio Theater "Prettiest 15-Year-Old
Girl Contest" came to a climax in
the WHIO listening area November
21, with the announcement of Betty
Jean Tompkins as local winner dur-
ing Bob Campbell's "Teen Time"
program on WHIO- TV.
Ho't Resigns WHAY Post
New Britain, Conn. — Hillis W.
Holt has resigned as general mana-
ger of radio station WHAY to be-
come chairman of the board of di-
rectors and chief engineer. This an-
nouncement is made by the stock-
holders of the Central Connecticut
Broadcasting Company.
WCSI Airs 1C Contest
Columbus, Ind. — Radio Station
WCSI-FM again this year has com-
pleted arrangements to broadcast
the Big Four Christmas basketball
tournament, The Indiana Classic, to
be held in Butler Fieldhouse, Indi-
anapolis. This is the second year that
WCSI has broadcast the event.
Five New Programs
Being Packaged By CBS
CBS has packaged five new shows
which have been auditioned and
may become part of the web's
schedule within the next few
months. All were created by the
network's program department un-
der veepee Hubbell Robinson.
"The Show Goes On," full-hour
variety series starring Robert Q.
Lewis will be auditioned as a simul-
cast on Dec. 1. If it clicks, CBS may
spot it in the 10 P.M. period on
Tuesdays. "Up For Parole," a half-
hour dramatic series based on case
histories of decisions granted by
state parole boards, has been de-
veloped and now waits program-
ming action.
A five-a-week daytime serial
"Halfway To Heaven" also awaits
action as do two 5-minute quiz
shows, "Spell A Tune" and "How
Do You Rate."
Round Table Discussion Set
Cambridge, Mass. — "Are Christi-
anity and Capitalism Compatible"
will be the topic of a special ABC
forum from Cambridge High and
Latin School on December 3. Au-
thor Clare Booth Luce and Dr.
Reinhold Neibuhr of Union Theo-
logical Seminary will speak. A stu-
dents' round table will follow the
discussions on the full-hour broad-
cast.
Monday, November 28, 1949
Hyde Reports To FCC
On NARBA Problems
(Continued from Page 1)
tatives, and that he cannot tell yet
how it will come out. The NAB
resolution of last month, by NAB's
Fourth District, did not help mat-
ters at all, he said. The NAB group
had called for economic sanctions
against the Cubans, and for permis-
sion to American stations now bound
to protect Cuban broadcasters up to
their power and effectively spoil
the Cuban signal because of charges
that Cuban stations have for several
months been interfering with Amer-
ican stations in contravention of the
expired agreement.
Statement by Hyde
"I have no desire to spat with
NAB" Hyde said, "but it is unfor-
tunately true that the resolution did
make it more difficult for us to
negotiate with the Cubans."
He said that although Mexico is
not formally participating, there is
a Mexican observer on hand and
that he is hopeful there will be no
great difficulty with Mexico once a
new aggreement is achieved.
Big Brother Grouo
Seeks Aid Of Radio
Philadelphia— The Big Brothers of
America, a leading volunteer aeency
in the fight aeainst juvenile delin-
quency, has enlisted the aid of spon-
sors and stars of network radio
shows to oromote the observance of
Big Brother Week throughout the
U. S. and Canada Jan. 15-21. Mem-
bers of the Public Relations Advi-
sory Committee for Big Brother
Week include Donald W. Thorn-
burgh, president of WCAU; H. A.
Batten, president, N. W. Ayer and
Son, and Norman W. Geare, of
Geare-Marston, Inc. The Advertising
Council is also cooperating in the
observance.
NAB Sends FM Members
Revised Ownership Study
Washington Bureau of RADIO DAILY
Washington — NAB announced Fri-
day that it is sending FM members
a revision of its 1948 study "Proce-
dures for Determining FM Set Own-
ership by Communities." The study
is by Dr. Kenneth H. Baker, research
director, and outlines inexpensive
methods to estimate set ownership
for those stations which need special
circulation figures.
It was suggested that now or early
next year is an excellent time for
such studies.
Patton Joins ABC, Chi.
Chicago — Appointment of Phillip
G. Patton as executive producer for
ABC here was announced last week
by Fred Killian, Central Division
program director, Patton will be in
charge of directors and program
assistants and will maintain general
supervision over continuity and
film departments.
VOL. 49, NO. 38
NEW YORK, TUESDAY, NOVEMBER 29, 1949
TEN CENTS
NARFD NAMES OFFICERS, LISTS AWARDS
Roy Battles Prexy; Phil Alampi Veep;
10-Year Farm Broadcasters Cited;
Association ' Handbook9 Ready
Mitchell Talk Feature
OfDist. 16, NAB, Heel
Phoenix, Ariz.— The 16th District,
NAB, convention opened here this
morning with greetings from Hon.
Dan E. Garvey, Governor of Arizona.
The meeting was called to order
by Calvin J. Smith, NAB district
director, and Austin Joscelyn, KNX,
who introduced Maurice B. Mitchell,
director of BAB. Mitchell gave his
famous "Mitch's Pitch" on "Increas-
ing Radio's share of the Advertising
Dollars," "National Spot Business"
and "How to Turn People into
(Continued on Page 8)
Hedges Named Chairman
Of March Of Dimes Drive
William S. Hedges, NBC vee-pee
in charge of planning and develop-
ment has been named chairman of
the Radio & Television Broadcasting
Stations Division of the fund raising
drive for the National Foundation
of Infantile Paralysis, it was an-
nounced by Emil Schram, chairman
of the greater New York 1950 March
of Dimes. Mr. Hedges is also presi-
dent of the Radio Pioneers.
According to Mr. Schram, a quota
(Continued on Page 2)
GOP Publicity Director
Dies Suddenly On Sun.
Washington Bureau of RADIO DAILY
Washington — William C. Murphy,
Jr., 51, publicity director of the
Republican National Committee,
died on Sunday in his sleep of a
heart ailment.
Murphy assumed the Republican
party post in May, 1945. after having
served for 25 years as a political
reporter in Washington. His news-
(Continued on Page 8)
Reticent
Washington — Assistant Attor-
ney General Herbert A. Bergson,
head of the anti-trust division of
the Justice Department, has re-
fused comment on reports that
his division must decide shortly
whether it will proceed with an
all-out anti-trust suit against the
three major nets. Bergson was
absolutely unwilling to answer
questions regarding the probe.
Nightlifers
After midnight radio programs
draw American tourist trade,
Corey Thompson, manager of
CKVL in Quebec, told the Massey
Commission on Arts, Letters and
Sciences. He submitted to the
Commission that all state-owned
transmitters should give service
24 hours a day to attract holiday-
ing Amezicans in Canada.
—
Col. Records Sets
Radio Spot Campaign
Columbia Records will use spot
radio in local markets throughout
the country in a special pre-
Christmas campaign to plug their
LP line. The spots will be in addi-
tion to the regular co-op shows used
by local record dealers.
The radio advertising will be sup-
plemented by ads in local news-
papers and national magazines,
according to Ken McAllister, Co-
(Continued on Page 2)
Hearing By FCC Dec. 20
On WHOM Shift To N. Y.
Washington Bureau of RADIO DAILY
Washington— The FCC has sched-
uled oral argument for December
20 on its proposal to deny the appli-
cation of WHOM to move its studios
from Jersey City to New York, it
said yesterday. The studio shift had
appeared to be merely a matter of
formal approval, but ran into a
policy shift during the long period
in which it was pending. An initial
decision is now out denying the
change.
Washington Bureau of RADIO DAILY
Washington— The right of AT&T
to monopoly in TV relay was ex-
amined by the FCC yesterday, as
it held hearings on its initial
decision ordering the company to
permit inter - connection with pri-
vately-owned relay systems for the
intercity sending of TV programs.
Western Union registered a stiff
protest against the Commission or-
der as drawn, on the ground that
New England Group
Form Regional Web
Boston — -Twenty-one stations in
six New England states have formed
the New England Broadcasting Sys-
tem, Kettle-Carter, radio representa-
tives in Boston, has announced.
NEBS says the stations will be
sold as a single unit, or by parts.
The newly formed network is hold-
ing a sales meeting at Boston's Ho-
(Continued on Page 8)
WJR Aids Farm Directors
With Mobile Studio In Chi.
Chicago — The complete facilities
of WJR's mobile studio again
were made available to the nation's
radio farm directors meeting in
Chicago for the National 4H Con-
gress and the International Live
Stock Exposition. The studio is lo-
(Continued on Page 2)
KHQ Tower Damaged
In Northwest Wind Storm
More than 400 feet of the 826
foot tower owned by station KHQ.
NBC outlet in Spokane, Wash., lay
crumpled on the ground following
the severe wind storm which last
Saturday lashed the Pacific north-
(Continued on Page 8)
while it would require interconnec-
tion, for instance, with Philco's
microwave relay setup between New
York and Philadelphia, it would not
require inter-connection of AT&T
circuits with Western Union facili-
ties between Phladelphia and New
York.
The Commission proposal is that
the Bell System be required to per-
mit the use of the privately-owned
(Continued on Pag* 7)
Chicago — Roy Battles, farm
director of WLW, Cincinnati,
was elected president of the
National Association of Radio
Farm Directors at the group's
sixth annual convention held
here at the Stevens Hotel over
week-end. Some one hundred
and twenty-five farm direc-
tors were present here for the
(Continued on Page 5)
Fax Presentation
Made To Columbia 'U'
A facsimile transmission and re-
ceiving system has been turned over
to the Columbia University Gradu-
ate School of Journalism by the
New York Times, Dean Carl W.
Ackerman announced yesterday.
The equipment will enable stu-
dents to study the techniques in the
field of electronic communications,
according to the dean. He says the
(Continued on Page 5)
Taylor Denies Charges
Of 'Monopoly' By FTC
Henry J. Taylor, ABC news com-
mentator, yesterday denied Federal
Trade Commission charges that his
Package Advertising Company
"tended to create a monopoly" in
unpatented wax paper wrappers
which Taylor is alleged to have
(Continued on Page 5)
Anniversary
The second anniversary of the
establishment of the State of
Israel by the United Nations will
be observed by a special broad-
cast over WLIB today. The station
will broadcast recorded excerpts
from UN proceedings two years
ago when the state was ap- |
proved. The program will also
include music appropriate to the j
occasion.
W. U. Hits AT&T 'Monopoly'
At Hearing On Video Relays
. _ Tuesday. November 29, 1949
RADIO DAILY
Vol. 49, No. 38 Tues , Nov. 29, 1949 10 Cts.
JOHN W. ALICOATE
Publisher
FRANK BURKE :
MARVIN KIRSCH
: : : Editor
Business Manager
Published daily except Saturdays. Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President; Chester B.
Bahn, Vice-President; Charles A. Alicoiite,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; Califcrnia, $15.00. Foreign, $15.00.
Address all communications to Radio Daily.
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Cubic address : Radaily, New York.
WEST COAST OFFICES
Allen Kushner. Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older. Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hll Tats, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Kntered as second class matter, April 5,
1937, at the postoffice at New York. N. Y.,
■inder the act of March 3, 1879.
FINANCIAL
= I November 28)
\ E V, YORK STOCK EXCHANGE
Net
High Low Close Chg.
ABC 73/8 71/4 7'/4
Admiral Corp 29'/4 29 29
Am. Tel. & Tel.. ..146% 14658 146'8 j U
CBS A 25 24% 25
Philco 29% 293A 29%
RCA Common . . 12% 12% 12l/4 ......
RCA 1st pfd. 73V'2 72% 73% + Vi
Stewart-Warner .11% 11% 11% + %
Westinghouse 28 27'/2 27'/2 — %
Westinghousc pfd 102'/2 102'/2 102%
Zenith Radio . . . 28% 28% 2834 + %
NEW YORK CURB EXCHANGE
Hazeltine Corp. 15% 15% 1534 + 3^
Nat. Union Radio 2% 2% 2% — %
OVER THE COUNTER
Bid Asked
DuMont Lab 14% 15%
Stromberg-Corlson 13% 15
GOODWILL GESTURE
BRINGS IN RETURNS
Hollywood — Goodwill promotion of stations
throughout country via special Christmas shows
sold at flat price in all markets was reported to
be in final stretch by Joseph F. MacCaughtry.
president of Cardinal Co., radio-TV production
Arm.
Organization packaged top names in four
quarter-hour programs tailored for one-time
broadcast during coming holidays. Labeled
"Xmas-4" the entire package has been made
available to all markets for flat price of $20.00.
Response to this station promotion has been
terrific, according to MacCaughtry. Indications
are a minimum of 400 stations will carry
Cardinal Christmas shows during holidays.
Four shows are designed to be broadcast as
late as December 25th, if not before.
Company is filling orders from its Hollywood
headquarters at 6000 Sunset Boulevard. Holly-
wood. Calif.
Advt.
* COmiNG AND GOING C<
A. E. JOSCELYN, director of operations for
CBS in Hollywood, and MERLE JONES, gen-
eral manager of KNX-Columbia Pacific Net-
work, are returning to the film capital after
having attended NAB's District 16 meeting in
Phoenix, Ariz.
EARL MULLIN, publicity manager of the
American network, is back at his desk fol-
lowing a week-long vacation.
HERMAN GUERIN, development-group ad-
ministrative assistant in the engineering de-
partment of NBC, is in Camden, N. J., at
tending a meeting on television lighting.
MORTIMER W. LOEWI, director of the Du-
Mont network, is resting up for awhile in
Hollywood, Florida.
JOHNNY LONG and the members of his
band are in New Bedford, Mass., another stop
in their current series of personal-appearance
engagements.
PHIL ALAMPI, farm director at WJZ, is
due back today from the annual meeting of
the Radio Farm Directors, which was held at
the Stevens Hotel in Chicago.
WJR Aids Farm Directors
With Mobile Studio In Chi.
(Continued from Page 1)
cated across the street from the
Stevens Hotel. Last year 42 differ-
ent stations transcribed programs
at the WJR studio for re-broadcast
over their own stations. The records
and facilities were offered at no
cost to the radio stations as a
Goodwill station public service.
Many types of programs were
recorded varying from transcrip-
tions of 4H Club and Live Stock
Exposition news highlights to inter-
views with local winners of Na-
tional 4H Club and Livestock
awards.
General Manager Harry Wismer
led a WJR delegation consisting of
Farm Editor Marshall Wells, pro-
motion manager, James Quello. and
producer engineers Bert Vangeisen
and Keith Kinney. The WJR studio
usually functions under the direc-
tion of Farm Editor Wells to bring
radio to the farmer and to rural
Michigan and Ohio areas. It has
been a popular feature at many
state and county fairs and agri-
cultural conferences.
Arch Kepner
Arch Kepner. continuity editor
of WQXR. died Sunday at New
York's Mount Sinai Hospital after a
two-month illness. Kepner was born
in Frankfort, Kentucky and gradu-
ated from Princeton University. He
joined WQXR in 1937 as an an-
nouncer and was chief announcer
for the station when he joined the
Navy. After his service, Kepner
returned to WQXR as head of the
continuity department.
A champion bridge player, he-
reached the quarter finals of the
1949 Vandcrbilt knock-out team-of-
four national tournament.
Wedding Bells
Mike Dann, NBC trade publicist,
and Joanne Himmell, of WNBC's
"Tex and Jinx" staff will be married
Friday. December 2. The newlyweds
will honeymoon in Nassau.
W. W. CHAPLIN, commentator for NBC
and narrator on the network's "Report to
America," is expected back tomorrow from
Houston, Texas.
MAURICE B. MITCHELL, director of the
Broadcast Advertising Bureau of the NAB,
today is in Los Angeles to address the Adver-
tising Club of the movie city on the subject,
"Increasing Broadcasting's Advertising Dol-
lars."
GORDON GRAY, vice-president of WIP,
Philadelphia, is in Chicago on business. He'll
be there through tomorrow.
JOHN DERR, assistant director of sports at
CBS, back from South Bend, Ind., where on
Saturday he directed and produced the net-
work's broadcast of the Notre Dame-Southern
California game.
GEORGE CASE, manager of WNAO, Raleigh,
N. C, is spending some time in Gotham on
station business.
JOE WEIL today is flying to Hollywood to
supervise production of a special fund trailer
and several television spots.
Col. Records Sets
Radio Spot Campaign
(Continued from Page 1)
lumbia's manager of distribution
and promotion. He says the ads will
concentrate on the new LP model
103, the older 102 model and LP
records in general.
Columbia is also working on film
spots to be used for television, but
there is doubt that this media will
be used before Christmas.
Noma Using TV Spots
To Sell Xmas Novelties
Hedges Named Chairman
Of March Of Dimes Drive
(Continued from Page 1)
of $4,000,000 has been set as the
goal of the 1950 drive in the greater
New York area. The national case
load of infantile paralysis is ex-
pected to reach 40,000 with nearly
2500 cases in New York City alone.
Noma Electric Corporation is using
TV for the first time to advertise
their line of Christmas decorations.
The first of the one-minute film
spots appeared last night and others
will be run over 32 stations in 11
cities throughout the country from
now until December 21st.
H. J. Williams, advertising man-
ager for Noma, says this is the first
step along this line. He adds that
radio was tried some years ago, but
with little success. Williams says
that color television might make
television ads for them much more
effective. The Albert Frank-Guen-
ther Law Co. is the Noma agency.
He
means
business !
There's no mistaking that look on Leo's face. He's in no
mood to monkey around — he means business!
W-I-T-H means business, too. A different kind of business.
Economical, profitable business for advertisers who are looking
for low-cost results.
Year after year, W-I-T-H proves to its advertisers that it's
the big bargain buy in Baltimore's rich market. Here's why:
W-I-T-H covers 92.3% of all the radio homes in the Baltimore
trading area. W-I-T-H gives you more listeners for less
money than any other station in town.
That's why you can do so much with so little on W-I-T-H.
So don't monkey around. Remember that W-I-T-H means
profitable business. Get the whole story from your Headley-
Reed man.
BALTIMORE, MARYLAND
Tom Tinsley, President • Represented by Headley Reed
Jamison has something on his mind...
Weed
and company
As a matter of fact, our Mr. Jamison, one of the brightest young
men in town, has plenty on his mind.
Although he is much more salesman than statistician, he has a
a ready fund of facts and figures on the broadcasting business
that is the envy of many a representative twice his age.
"I look at it this way," he will tell you. "There is nothing secret
about most of the information I carry around in my head
(where I can always find it). Most of it is available in various
standard or special sources of information. The rest you can
get for the price of a phone call to the right man. But the point
is this: when an advertiser or a broadcaster wants information,
he is very likely to want it fast. And the man who can give
him the most information fastest is the man who is serving him
best. Radio representation, as you know, is a service business.
We don't actually own anything but the furniture — Spot Radio,
the product we sell, we sell for somebody else.
"The fact that my clients appreciate this fast service helps me
sell more time — the right time — either
to them or for them. And the fact that
any Weed and Company representative
can do the same lets us today do more
business for our clients ( advertisers and
broadcasters alike) than ever before."
radio and television
st a tio n rep res en ta fives
newyork • boston « Chicago • detroit
sanfrancisco • atlanta • hollywood
RADIO DAILY
Tuesday, November 29, 1949
AGENCIES
BROOKE, SMITH, FRENCH &
DORRANCE, INC., Detroit and
New York advertising agency, an-
nounces the addition of William
Ross Fry as a creative supervisor in
the Detroit division. Fry, a graduate
of Columbia University, has had
23 years' experience in the adver-
tising field with General Motors,
Chrysler, the Geare-Marston Agen-
cy in Philadelphia, and Campbell-
Ewald in Detroit.
MANNTE GREENFIELD ASSOCI-
ATES, publicity, now handling sing-
er Jo Stafford in collaboration with
the Margaret Ettinger office of
Hollywood. The Greenfield organi-
zation has also added Capitol Rec-
ords' musical director, Paul Weston
to its stable.
PAUL ROBERTS, formerly a ra-
dio director at NBC, has joined the
radio department of Benton &
Bowles as script editor and radio
director.
THE ADVERTISING COUNCIL
will give radio bulletin and car card
support to the American Heart As-
sociation next February during the
drive for funds that month.
DAVIS BROS. FISHERIES COM-
PANY, INC., of Gloucester, Mass.,
has selected James Thomas Chirurg
Company, Boston and New York,
as its advertising agency to promote
two of its products in nation-wide
markets. These products are a new
cat food and a new addition to the
famous Deep Sea Dave line: fresh-
frozen fish fillets. Davis Bros, will
be served through the Chirurg Bos-
ton office.
VISION-CRAFT CO. of Newark
has named H. W. Hauptman Co. to
handle television shows and other
advertising.
D. C. BERRY, advertising manager
for McKesson and Robbins, Inc.,
has been promoted to vice-president
in charge of advertising.
JOHN W. CUNNINGHAM has
joined Sloane-Stoll, Inc., as an ac-
count executive.
INSULINE CORPORATION OF
AMERICA of Long Island City,
radio electronic parts manufacturer,
has named Bass and Co. as their
agency.
FRANK BRINE has been named
advertising manager of The Babb
Co.
Sales Executive
TELEVISION and RADIO
PACKAGE SHOWS
available
Kxcellcnt contacts with Agencies and
Sponsors of Big Time programs.
Write or Wire Box Number 289,
RADIO DAILY, 1S01 B'way, N. Y.
California Commentary. . . !
• • • Absence oi broadcasters who are attending the NAB
District convention at Phoenix leaves radio row rather deserted this
week. . . . practically all of the top broadcasters made the Arizona
trek. . . . Pat Patricoff. former Steve Hannigan
HollyWOOd Publicist, showed the film colony a trick or two
when she produced a movie short. "Santa's Work-
shop" and planted it as an entertainment feature on 40 TV stations.
. . . Pat's film was a plug for North Pole, N. Y., on Whiteface Mountain
in the Adirondacks and carried a smart plug for a new line of toys. . . .
"Kornegie Hall," comedy TV musical show, featuring Freddy Fisher
and his Snicklefritz orchestra, has been added to the program sked
of KLAC-TV. . . . Joseph T. Ainsley, director of the "First Nighters" for
the past 15 years is handling the new Jay Lee Rocca-Hal Davis produc-
tion. . . . Irene Ryan begins her third year on the Bob Hope show with
tonight's broadcast on NBC. . . . west coast staffers of NBC are
betting that more executive changes will be made in the radio depart-
ment of the network in New York before January 1st. . . . Glenn Langan
plans to halt transcriptions of his "Mystery is My Hobby" on the Mutual
web and to go "live" around January 1st under Knox pharmaceutical
sponsorship.
it it it it
• • • There are now better than 260,000 TV receivers in the
Los Angeles areas. Figuring five viewers per set, this gives a
total of 1,300,000 regular TV fans. Statistics are really jumping.
. . . MJB Company, coffee, and American Tobacco Co., have re-
newed on Don Lee TV-KTSL. Coffee Co. account is placed through
John Blair Co. & BBD & O agency, San Francisco. . . . Bill Shaw,
KNX-CPN assistant sales manager, returned from a three-week
trip to New York and Chicago on a sales stint. . . . Teddy Hart
has entered the TV producing field through Teddy Hart Produc-
tion, which will make thirteen subjects, 15 minutes each. Studio
space now is being set, with shooting to start late in December.
. . . Radio Station KSJO, San Jose, California has renewed their
contract with World Broadcasting System for use of their trans-
cribed library service. . . . Jerry Devine is recording his December
2, 9 and 16th ABC "This Is Your FBI" broadcasts, so that he can
take a combined business and vacation trip to New York with
his family. Jerry needs a well deserved vacation. . . . The Lyon
Van & Storage Co., Los Angeles, will sponsor a 13-week series
of six weekly participations in the KNX "Housewives Protective
League-Sunrise Salute" programs featuring Knox Manning. Order
was placed through Smalley, Levitt & Smith, Inc., Los Angeles.
Meredith Pratt is the KNX account executive.
it it it it
• • • Sterling Drug, Inc., has signed a 52-week renewal of
"Bride and Groom" broadcasts over 222 stations of the American Broad-
casting Co.'s radio network effective January 2nd, 1950. Show is em-
ceed by John Nelson and produced by Marvin Beck. Jack McElroy is
singer-announcer. Dancer-Fitzgerald-Sample, Inc., handled the deal. . . .
The famous Santa Clous Lane parade, in which NBC and KNBH stars
appear, was televised by KNBH, from the corner of Sunset and Vine, Hol-
lywood, on last Wednesday. . . . Larry Finley Productions will open
another office in Portland. Ore., this week as distribution center of
radio stations in the Pacific Northwest. . . . Bill Gillett. v.p. and director
of TV for Young and Rubicam, Inc., agency, is in from New York to
visit Hollywood office for ten days. . . . Les Mitchel, producer-director
of "Skippy Hollywood Theater," returned to Los Angeles after three
weeks in London, England, where he produced six special "Skippy"
shows to be heard over CBS.
SOUTHWEST
RALPH WIDMAN. Sports Director
of WFAA, Dallas, was the un-
witting originator of a new "bowl"
game to stop all further trends in
that direction. A mere mention, on
one of his sports broadcasts, of the
interest in several Eastern "midget
games" brought forth an open chal-
lenge from the little town of Gause,
Texas, which boasted an undefeated
and untied "midget" football team.
San Saba, Texas, promptly chal-
lenged the challengers and when
Midman told the story, the Cameron,
Texas, Chamber of Commerce was
flooded with demands for sponsor-
ship, with the result that the "Milk
Bowl" game was arranged for De-
cember 10. WFAA, Dallas, will
carry the entire game and give the
little fellers the same treatment
they accord Southwest Conference
games. The future grid stars, who
will shine in the first "Milk Bowl'
fracas, are all under 13 years and
under 100 pounds.
Roy Hofheinz, President of KTHT,
MBS outlet in Houston, was hon-
ored speaker, at-the-breakfast-table,
before the Executives Association
of Houston. Bill Bennett was pro-
gram chairman and introduced
Hofheinz to the club which holds
regular breakfast meetings at 7:30
AM each week.
Bob Hope will make a personal
appearance in Fort Worth Decem-
ber 2 at Will Rogers Coliseum.
Proceeds from the show go to the
Free Milk and Ice Fund of the Star-
Telegram WBAP's newspaper af-
filiate. The entire production, pub-
licity and promotion of the show
is being handled by station person-
nel. In addition to his personal ap-
pearance, Hope is in Texas to look
after oil interests, go bird hunting,
attend the Notre Dame game and
a smoker, and to play an exhibition
golf match at Rivercrest Country
Club in Fort Worth. He arrives by
plane Wednesday, November 30.
WEV0
117-119 W. 46 St
HENRY GREENFIELD, Mg. Director NY. 19
Tuesday. November 29. 1949
RADIO DAILY
Tele-Sel Production
Rapid, RM A Reveals
Washington Bureau of RADIO DAILY
Washington — Production of televi-
sion receivers by RMA member
companies is going along at a rapid
rate, with the weekly turnout for
the month of October amounting to
76,193 for a total of 304,773 sets dur-
ing the month. This was about 35
per cent better than the September
total — and RMA estimates that non-
member companies turned out
enough ses to push the October
figure to more than 360,000. This
brings the year's figure to 1,707,613
sets for members, with total produc-
tion for the first 10 months probably
well over two million sets.
FM-AM and FM-only sets turned
out last month totalled 83,013, com-
pared with only 70,936 the month be-
fore, with FM bands on 50,545 of the
TV sets which came off the lines
last month. The year's high was
chalked up in the production of AM-
only sets, with 587,267 reported.
October total for all three kinds
of sets was 975,053 sets— the 1949
high.
Taylor Denies Charges
Of 'Monopoly' By FTC
(Continued from Page 1)
licensed on a royalty basis, other
wax paper manufacturers to use.
The FTC said that Mr. Taylor, who
purportedly collected $1,300,000 in
royalties in the years 1931-'45,
manufactured and sold under his
own trade mark, Ad-Seal-It, printed
inserts and outserts used by bakers
for advertising media in transparent
wrappers.
Taylor Denies Charges
Taylor stated yesterday that the
FTC was late in bringing the charges
to light and said that he had
"nothing to cease and desist from"
since all licenses referred to by the
Commission had been rewritten two
years ago. He likened his situation
with that of a lessee in an apart-
ment who had a dog and who, after
signing a lease and moving in,
found that a new apartment regu-
lation prohibited dogs. "The only
thing to do," said Taylor, is to re-
write the lease, an4, in our case, we
did that more than two years ago."
A commission spokesman said
that the proceedings had started in
1946 and that the FTC found that
Taylor held two patents, one cov-
ering the method of applying the
advertising bands to the wrappers
and the other covering the package
resulting from use of the method
patent. However, the FTC charged,
Taylor does not own any patent
right which gives him control over
the manufacture and sale of Ad-
Seal-It bands.
The proceedings were brought
under the FTC law which charges
the commission with enforcing the
statute against unfair trade prac-
tices.
Taylor said that the FTC charges
were "entirely academic" since the
Battles Named President
Of Radio Farm Directors
(Continued
meet. Other officers elected were:
Phil Alampi, WJZ, New York, vice-
president, and Chris Mack, WNAX,
Yanktown, South Dakota, secretary-
treasurer.
J^anel discussions occupied a ma-
jor part of the confab with mem-
oers agreeing that with increasing
economic competition the farm de-
partment of a station could no long-
er be a luxurious step-child but
xrom now on must stand «on its
own two feet. In summing up the
panel discussions Sam Schneider of
KVOO, Tulsa, said that successful
i!arm programming is not a one man
job but must be a co-ordinated ef-
fort from all departments of the
station including sales, publicity,
programming and promotion to-
gether with the co-operation of the
advertiser and agency.
Citations were awarded farm di-
rectors who have served as agricul-
tural broadcasters for more than
ten years. Special recognition was
given the following at the annual
banquet here Sunday night, for
more than twenty years service:
Arthur C. Page, WLS, Chicago;
John Merryfield, WWJ, Detroit;
Wallace Kadderly, KGW, Portland,
Oregon; George C. Kister, KMMJ,
Grand Island, Nebraska; Bill Mac-
Donald, KFAB, Omaha; Ken Gapen,
United States Department of Ag-
riculture, and Charley Stookey,
KXOK, St. Louis.
Ten-Year Men Listed
Farm broadcasters receiving cita-
tions for more than ten years serv-
ice were: Herb Plambeck, WHO,
Des Moines; Jim Chapman, WTAM,
Cleveland; Harry Campbell, WBBM,
Chicago; Sam Schneider, KVOC,
Tulsa; Charles Worchester, WMT,
Cedar Rapids; Glenn C. Lorang,
KHQ, Spokane; Layne Beatty,
WBAF, Fort Worth; Amos Kirby,
WCAU, Philadelpha; Everett Mitch-
ell, NBC, Chicago; Phil Evans,
KMBC, Kansas City and Emil Far-
mer Bill, WMBD, Peoria.
For the first time regional meet-
ings will be held with farm broad-
casters from each respective area
as well as colleges and others being
invited to participate. Regional
chairmen who will conduct the area
confabs sometime during 1950 are:
Mel Hanson, WOW, West North
Central; Glenn C. Lorang, KHQ,
Pacific Northwest; Henry Schact,
from Page 1)
KNBC, Pacific Southwest; Homer
Martz, KDKA, East; and a chair-
man to be selected for the East
North Central region.
Chuck Worcester, chairman of the
professional guidance committee,
and farm director of WMT, Cedar
Rapids. Iowa, announced that work
has been completed for the groups'
"Radio Handbook of Farm Broad-
casting" and will be available short-
ly after the first of the year. Be-
lieved to be the first work of this
kind ever assembled, the handbook
will be of immeasurable aid to sta-
tions desiring to set-up a farm de-
partment, for new stations, colleges
and others.
Now comprising one hundred and
seventy-five members, a drive will
be instituted under the chairman-
ship of the new secretary-treasurer,
Chris Mack, to increase the group's
membership. The NARFD will also
get together in Washington this
summer, prior to Congressional ad-
journment, for meetings with the
Department of Agriculture, Farm
Congressional committees and farm
organization people. Next year's
annual confab will again be held in
Chicago, just as this year, in con-
nection with the 4-H Convention
and International Livestock Expo-
sition.
Producer On "Sardi's" Today
Frances Scott, radio and tele-
vision producer, today will be one
of Bill Slater's guests on "Luncheon
at Sardi's" over WOR at 1 p.m.
licensing agreement referred to had
terminated in March along with the
patents of the bread wrapping
method. His company, which also
manufactures the wrappers, issued
licenses without charge, Mr. Taylor
said, and required from the licensees
a uniform royalty on sales actually
made.
Fax Presentation
Made To Columbia 'U'
(Continued from Page 1)
apparatus has been installed in the
Journalism Building on the Colum-
bia campus.
The gift includes a complete scan-
ning assembly for recording of copy
and 16 console receivers, spare
parts and special paper for facsimile
transmission. The equipment was
manufactured by the General Elec-
tric Co.
Calvin B. Conway
Calvin B. Conway, 36, staff or-
ganist for WFAH, Alliance, O., and
well-known dance band leader in
that area, was killed Nov. 22 in a
head-on automobile crash five miles
east of Canton, O. He was also
formerly employed by WHBC,
Canton. Conway had his own or-
chestra in Canton for many years.
His wife and two children survive.
Will Sponsor Basketball
Newark — Atlantic Refining Com-
pany has signed as sponsor for the
twenty-one home basketball games
of Seton Hall College over WNJR.
it was announced by Harry Good-
win, station general manager. Bill
Moore, WNJR sports staffer, will
do the play-by-play with the second
man yet to be named.
Fashion Note
Can you name the only radio personality who was
(1) a speaker at the 1949 Fashion Designer Lecture
Series at Carnegie Institute, (2) elected a regional
director of the Pittsburgh branch of Fashion
Group, Inc., (3) invited to accompany a recent
Fashion Study Tour of France and England?
Answer: Janet Ross, director of the KDKA
Shopping Circle (9:30-10:00 AM, Monday through
Friday). Can you give the number of replies
pulled by two recent announcements on the Shop-
ping Circle? Answer: 3,375, from 86 counties. Do
you know how economically you can get your
product on the Shopping Circle? For the answer
call KDKA or Free & Peters.
PITTSBURGH
50,000 WATTS
NBC AFFILIATE
KDKA
WESTINGHOUSE RADIO STATIONS Inc
WBZ • WBZA • WOWO • KEX • KYW • KDKA • WBZ-TV
National Representatives, Free & Peters, except for WBZ-TV;
for WBZ-TV, NBC Spot Salei
1
RADIO DAILY:
Tuesday. November 29. 1949 j
PROMOTION
News Program Contest
Promotional contest for "Wendy
Warren and the News'" over CBS is
under way for a thirteen week per-
iod, according to an agency spokes-
man at Benton & Bowles.
Contest calls for the submission of
women's news items by women news
commentators to Wendy Warren.
Items selected for broadcast by
Wendy Warren will earn a hand-
some Benrus desk clock for their
originators. One item will be used
each week and, at the end of thir-
teen weeks, the item selected as best
will earn a week's visit in New
York as guest of Wendy Warren for
its originator. No limit is set as to
the number of items that may be
submitted by any one contestant.
News items will be judged by
Wendy Warren, Doug Edwards, CBS
newsman; and Mrs. Betsy Talbot
Blackwell, of Mademoiselle.
Observe Hockey Anniversary
Radio station KOWH and its
sports director, Jack Sandler, re-
membered the 10th anniversary of
hockey in Omaha. On Wednesday,
November 16, 1939, the first profes-
sional hockey game was played in
Omaha with the Omaha Knights de-
feating the Tulsa Oilers 3-2. Ten
years later, November 16, 1949, the
Omaha Knights celebrated the oc-
casion by beating the Louisville
Blades 6-1.
In addition to the ice presentation,
a special 30-minute radio program
was aired over KOWH Sunday,
November 20, consisting of a wire
recording of the ice ceremonies and
the presentation of the birthday
cake.
Special RCA Brochure
RCA recorded program services
have prepared a brochure to call lo-
cal advertiser's attention to the new
Claude Thornhill Win a Holiday
show being presented on the Thes-
aurus label. The listeners will take
part in the recorded program by
identifying an untitled melody play-
ed by Thornhill. RCA services ex-
plain how prizes will be awarded in
the local-national contest.
WOHI On 1490-Kc.
WOHI, East Liverpool, O., will
begin broadcasting Dec. 1 on a 1490-
kilocycle spot recently vacated
(11-27) by WWSW, Pittsburgh,
which will switch to 970 kilocycles.
WOHI is owned by the East Liver-
pool Broadcasting Co., with Richard
V. Beatty president and general
manager. Station will have a staff
of 17.
Anniversary Album
WRBL of Columbus, Georgia, has
published a radio album marking
the 21st anniversary of their station.
The booklet includes details of
WRBL's new studios, the Columbus
market, and the station's coverage
in the area.
NETWORK SONG FAVORITES
The top 30 songs of the week (more in case of ties), based
on the copyrighted Audience Coverage Index Survey of
Popular Music Broadcast over Radio Networks. Published
by the Office of Research, Inc., Dr. John Peatman, Director.
Survey Week of November 18-24, 1949
TITLE PUBLISHER
A Dreamer's Holiday Shapiro-Bernstein
A Thousand Violins Paramount
Ain't She Sweet Advanced
Bye Bye Baby J. J. Bobbins & Sons
Crocodile Tears Johnstone-Montei
Dear Hearts And Gentle People E. H. Morris
Don't Cry Joe Harms
Huckle Buck United
Hush Little Darlin' Michael
I Can Dream Can't I Chappell
I Never See Maggie Alone Bourne
I've Got A Lovely Bunch Of Cocoanuts Cornell
Jealous Heart Acuff & Rose
Just For Fun Paramount
Last Mile Home Leeds
Mule Train Walt Disney
My Street Campbell
Now That I Need You. (Where Are You) Famous
River Seine Remick
Room Full Of Roses Hill & Range
Rudolph The Red-Nosed Reindeer St. Nicholas
She Wore A Yellow Ribbon Regent
Slipping Around Peer
Some Enchanted Evening Chappell
Someday You'll Want Me To Want You Duchess
That Lucky Old Sun Robbins
Through A Long And Sleepless Night Miller
Toot Toot Tootsie Goodbye Feist
Way Back Home Bregman-Vocco-Conn
You're Breaking My Heart Mellin
SEASONAL CHRISTMAS SONGS
Santa Claus Is Comin' To Town Feist
White Christmas Berlin
Second Group
TITLE PUBLISHER
A Man Wrote A Song Henry Spitzer
Charlie My Boy Bourne
Dardanella Fred Fisher
Envy Encore
Festival Of Roses. .. j. Witmark
Hop Scotch Polka Cromwell
I Only Have Eyes For You Remick
I Want You To Want Me To Want You Mills
If I Ever Love Again Paxton
Johnson Rag Miller
Let's Harmonize Santley-Joy
Make Believe (You Are Glad When You're Soiry). . . Bregman-Vocco-Conn
Makin' Love Ukelele Style Maylair
Maybe It's Because Bregman-Vocco-Conn
Meadows Of Haven Laurel
Music Goes 'Round And 'Round Santley-Joy
Scattered Toys Goldmine
Sweetest Words I Know Life Music
Where Are You Blue Eyes Knickerbocker
Younger Than Springtime Chappell
You're Always There Bregman-Vocco-Conn
Copyright. 1949 by Office of Research, Inc.
N€UJ BUSINESS
KTSL, Los Angeles: American
Cigarette & Cigar Co. has renewed
its three-times-weekly film spot par-
ticipation in "Lee's Lair" Mon.-
Thurs.-Fri. Sullivan, Stauffer, Col-
well & Bayles placed the account
through the John Blair office, New
York. Klever Kook Food Co., for its
product, Klever Kook Flour, pur-
chased one five-minute participation
spot weekly for 13 weeks on "The
Norma Young Show." Lockwood-
Shaklewood agency placed the ac-
count. Ford Dealers Association of
Southern California have placed a
series of one-minute film spot an-
nouncements ending Dec. 30. Spots
will be used Tuesday and Friday
nights, respectively, at approximate-
ly 10:00 and 10:30 p.m. J. Walter
Thompson Co. placed.
Van Camp Sea Food Co., for its
Chicken - of - the - Sea Tuna, has
bought a series of 13 one-minute film
spot announcements ending Febru-
ary 1950. Brisacher, Wheeler & Staff
placed account that is scheduled for
Thursday nights at 9: 00 p.m. Metro-
politan Buick Dealers Association,
Inc., of Los Angeles, are extending
their KTSL purchases to include a
series of eight one-minute film parti-
cipations in the "National Profes-
sional Football Highlights" program,
Tuesdays, 7:30-8:00 p.m. The Mc-
Carty Co. placed. National Premium
Beer has bought a series of 104 one-
minute film announcements running
to Nov. 3, 1950, to be seen on Mon-
day and Friday nights at 10:30.
Owen & Chappell, Inc. placed.
KFBI, Wichita, Names
Mattison Program Chief
Wichita, Kans. — 'Henry Mattison
has been named program director of
KFBI, Wichita, succeeding Justin
Bradshaw, who has resigned to be-
come manager of KLMR, Lamar,
Colo.
Mattison joined KFBI earlier this
year as program production chief.
He began his radio career in 1934
with the Central States Broadcasting
Co., Lincoln and Omaha, Neb. In
other staff changes at KFBI, Bob
Page becomes director of news, and
Bob Gadberry becomes director of
community and special events as
well as sports editor and chief an-
nouncer.
Two More In Radio Pioneers
Waterbury, Conn. — Milton H.
Meyers, general manager of WWCO,
Waterbury, and Ford Billings, com-
mercial manager, have been admit-
ted to membership in Radio Pio-
neers, the minimum requirement for
which is 20 years service to the in-
dustry.
News Analyst On 'Girls' Show
John Cameron Swayze, NBC news
commentator, will be on the spot
Sunday night when he appears as
guest on "Leave It to the Girls"
over NBC-television at 7 p.m.
:
Section of RADIO DAILY. Tuesday. November 29. 1949 — TELEVISION DAILY is fully protected by register and copyright
"MONOPOLY" SAYS W. U. OF AT&T
TELE TOPICS
A CREDO for TV programming which,
** we hope, will be given serious con-
sideration by the powers that be, was
voiced by Jack Gould, radio editor of the
N. Y. Times, last week in a talk over
KFMV (FM), Hollywood. Some excerpts
follow: "It must reflect the entire con-
temporary scene and every facet of hu-
man endeavor, and it must provide for
minority preferences if it is not to degen-
erate into repetition and sameness, more
vaudeville and more mysteries. . . . Enter-
tainment is a gamble, and creativeness is
the most illusive thing in the world. We
can never be sure of what or who will
catch the public's fancy. Therefore it is
common practice for sponsors and broad-
casters to look .for the sure thing — box-
office stars and programs which have al-
ready met public acceptance. They want
to reduce show business to known cer-
tainties. But television, which burns up
talent at a prodigious rate, must show a
willingness to replenish our culture, to
try new ideas and new talent. Diversity
is absolutely essential."
IN VIEW of these statements it should
' be pointed out that public investment
in TV, according to the TBA quarterly
report, is estimated at $700,000,000, and
should reach one billion by the beginning
of 1950. Station investment is estimated
at $36,000,000. . . . Results of a just-
completed nationwide poll on "Television
In America" will be reported by Elmo
Roper on his CBS AM series Dec. 4. In-
cluded in the survey are set ownership in
various income groups, viewing habits and
impact on family life. . . . Mark Good-
son and Bill Todman, of giveaway fame,
have closed a deal with Billy Rose for a
series of hour-long shows to be titled "By
Billy Rose." Four short stories would be
dramatized on each installment. . . . ABC
will scan the Pillsbury Grand National
Recipe Luncheon at the Waldorf Dec. 13.
Art Linkletter will emcee and Mrs. Ele-
anor Roosevelt will present the awards.
CITY AT MIDNIGHT," sponsored on
WNBT by Bedford Stores, will be
dropped after tonite's stanza. We still
think the location show has great dra-
matic possibilities and we'd like to see
it return. . . . Comic Billy Vine will take
over the emcee chores on CBS-TV's "54th
Street Revue," beginning Dec. 9, replac-
ing Al Bernie. . . . Mike Hunnicutt has
been signed by WMAL-TV, Washington,
for two shows a week. One is a 15-minute
stanza with his wife, Polly, and the other
a musical with Charlie Keaton. . . . Luigi
Pirandello's "Henry IV," adapted by Mau-
rice Valency and starring Richard Purdy
and Mary Sinclair, will be done by "Studio
One" next week.
Speidel Cancels Wynn
After Format Dispute
Disagreement between CBS and
Cecil & Presbrey agency over the
format of the Ed Wynn show has
brought about cancellation of the
recorded airer by Speidel, Inc., at
the end of next month.
The program had been slated to
go on a bi-weekly basis at the be-
ginning of its second cycle in Jan-
uary. Speidel and the agency in-
sisted that the show be extended
to a full hour, with dual sponsorship,
with Wynn augmented by the use of
additional guests. CBS, which owns
the package, turned thumbs down on
this, holding out for the present
half-hour format.
CBS sources said that a new
bankroller for the show, on a weekly
half-hour basis, is expected to be
signed shortly.
Jane Rydstrom Promoted
Baltimore — • Jane Rydstrom, as-
istant producer at WAAM, has been
promoted to producer-director. Her
first assignment is a daily woman's
show, "Kitty Dierken Shops For
You."
WOR-TV Hoop Sked
Schedule of 21 college basketball
games has been lined up by WOR-
TV beginning Dec. 2 and running
through Mar. 8. Home teams teams
will be Columbia, St. Francis and
the New York Athletic Club.
Miles Signs "Queen"
For 39-Wk.KTSL Test
Hollywood — Miles Laboratories,
for Alka-Seltzer, will test Jack
Bailey's "Queen For a Day" for
video via a 39-week run on Don
Lee's KTSL beginning soon after
the first of the year. Contract was
signed over the weekend through
Wade agency.
TV version will follow the AM
format established on Mutual dur-
ing the past five years, but will not
be done simultaneously. It will be
done in a nighttime half-hour, once
a week.
Program was seen locally on Don
Lee's experimental station for almost
two years, 1946-1948, but the Miles
contract marks its commercial
debut.
Sundial Buys 'Lucky Pup'
Sundial Shoe Division of Interna-
tional Shoe Co. has signed with CBS
for sponsorship of the Friday night
installment of "Lucky Pup" begin-
ning Jan. 20. Hoag & Provandie,
Boston, is the agency. Program is
sponsored on Thursdays by Bristol-
Myers for Ipana.
WFIL-TV Sells Wrestling
Philadelphia — Jacob Hornung
Brewing Co., through Clements
agency, has signed with WFIL-TV
for sponsorship of a weekly wres-
tling program, effective Nov. 28,
originated by the Du Mont web.
Cost Of Canadian Video Web
Estimated At $25,000,000
Montreal — The first estimate ever
made of what it would cost Canada
to set up a TV network was given
at the Royal Commission on Na-
tional Advancement of Arts, Letters
and Sciences today by Stuart Finlay-
son, general manager of Canadian
Marconi Co.
His minimum estimate: $25,000,000.
Rt. Hon. Vincent Massey, Com-
mission chairman, asked Finlayson
for the estimate, saying that to date
everyone had replied with the
words "stupendous, colossal."
"Put the estimate in dollars, not
superlatives." Massey requested.
Finlayson warned that his figures
were not definitive but added that
each station would cost a minimum
of half a million dollars. As at least
50 such stations would bo needed in
a Canadian net this would mean an
outlay of $25,000,000.
In addition, he said, several hun-
dred relay stations costing around
$80,000 each would be needed. That
would account for another nearly
$20,000,000.
On top of this, he added, would
be the interval expense — that is, the
money that would have to be spent
between the time construction
started on the stations and when
the stations actually began trans-
mission.
Closing this estimate. Finlayson
emphasized again that these figures
were not definite.
"Anyone," he said, "is liable to
come along and say 'Mr. Finlayson,
you have overlooked this little item
will cost another $10,000."'
Hits FCC Edict On
interconnection
Of Relays
(Continued from Page 1)
links for segments of the overall
relay distance — a requirement the
Bell System has bitterly fought.
The FCC, however, appears to
look upon inter-connection as only
a temporary measure, having made
it plain that it feels TV relay will
eventually be a common carrier
operation and having warned it
would be unwise to make any long-
term investment in private TV re-
lay facilities.
Private companies, on the other
hand were urged to try to amortize
present investments as early as pos-
sible.
Western Union feels that the Com-
mission is unfairly discriminating
against it if it fails to order inter-
connection on the same basis be-
tween Western Union and tele-
ohone comoany facilities as between
private and telephone company fa-
cilities. WU argued for continued
competition in the TV relay field
as the best assurance of constantly
improving service.
It was argued that the Bell Sys-
tem has more eauipment in the New
York-Philadelphia link than in all
the rest of the country — because that
is where the heavv competition is.
Sookesmen for DuMont, TBA and
Philco were also heard in protest
gainst a Bell System monopoly,
while counsel for the telephone
company said the company is not
pointing toward monopoly.
Race Results Aired
Via New Projector
Miami — The Resultas^ope. a new
device developed by Max J. Weis-
feldt, vice-president of the Charles
Anthonv Gross agency, will be used
by WTVJ beginning tomorrow to
air results of lo^al horse races under
sponsorship of Blatz Brewing Co.
Using special gauge motion pic-
ture film, the Resultascope shows
winning horses passing a picture of
the grandstand of the park in which
they are racing. The pictured horses,
not the ones in the actual race,
wear the numbers of the actual
winners. Prices paid arc shown on
a close-up of a tote-board. Each
result together with opening and
closing commercial runs about a
minute. After demonstration before
Blatz officials in Milwaukee last
week, the brewery contracted with
Weisfeldt and WTVJ to sponsor the
entire results of Tropical. Hialeah
and Gulfstream.
8
RADIO DAILY
Tuesday, November 29, 194*. j
Mitchell Talk Feature
Of Dist. 16. NABr Meet
COAST-TO -CODST
New England Group
Form Regional Web
(Continued from Page 1)
Customers." He also discussed sales
techniques of the other media and
BAB sales aids.
The agency viewpoint on broad-
casting research was discussed at
length by Gene Duckwall, business
manager of Foote, Cone and Bel-
ding, Los Angeles. Duckwall made
the following statement:
"Radio facilities are now suffering
competitively because of the lack
of basic research. All station and
networks must first have coverage
figures. Such figures to be usable
should be standardized. These are
now available from BMB. The sec-
ond BMB study will be much more
usable than the first and will be
used much more by the time-buyer.
"Secondly, stations and networks,
especially the urban facilities, need
program measurement figures which
indicate the audience in specific
time periods. Facilities are not fully
prepared to sell time until they have
this fundamental research."
In addition to the previous listed
arrivals, the following also attended:
Allen B. Alexander, KRUX,
Phoenix; Wallace Boone, KNBH.
Hollywood; George Bradley, KTUC,
Tucson; Bill Connelly, KOOL,
Phoenix; William Cook, KTCK, Tuc-
son; Bob Garland, KOOL, Phoenix;
Harold Gates, KTAR, Phoenix;
Riley Gibson, KXO, El Centro;
Harry Hamleton, KNOB, Nogales;
Bill Harvey, KTAR, Phoenix; Sam
Marcus, KNOG, Nogales; John C.
Merino, KFSD, San Diego; Don
Metclafe, KYUM, Yuma; Gail Hum-
mel, KTKT, Tucson; Albert Johnson,
KOY, Phoenix; Lee Little, KTUC,
J. E. Miller, KTAR, Phoenix; Jack
Murphy, KSUN, Bishop, Ariz.;
Harper M. Phillips, KVOA, Tucson;
Don Rankin, KOY, Phoenix; Charles
E. Salik, KCBQ, San Diego; Wayne
Sanders, KCNA, Tucson; Ray
Smucker, KYUM, Yuma; Robert E.
Spirso, KOY, Phoenix; Jack Tighe,
KTIP, Porterville, California; Victor
A. Vaac, KRUX, Glendale.
Mitchell spoke most of the morn-
ing and early afternoon and many
of the delegates expressed them-
selves as being completely sold on
his remarks.
Oil Co's Set Contract
Columbus, Ind. — Arrangements
were completed recently for the
Sinclair Refining Company, the Sni-
der Oil Company and the Sinclair
Distributor, for the companies to
bankroll 15 fifteen-minute programs
per week over Station WCSI. The
arrangements were completed by
Graeme Zimmer, radio director of
WCSI and Edgar L. Snider, presi-
dent of the Sniter Oil Company.
WMAL Store For Needy
Washington, D. C. — Jim Gibbons
has opened his WMAL Country
Store with a broadcast over WMAL
from the store located on F Street
in front of the Capitol Theater.
Canned food, toys and other useful
articles contributed by the people
of Washington to the the Country
Store will be distributed bv the
Christmas Bureau of the United
Community Services to the needy
families. Each day, from Monday
through Friday, a special program
will be broadcast from the Store
at 4: 30.
M. Fonda Visits Home Island
Trenton, N. J.— WTTM engineer
Michael Fonda is enroute to the
island of Malta to revisit his birth-
place for the first time in eighteen
years. Fonda carries with him spe-
cial WTTM recording equipment
which he will use to tape interviews
and highlight events for broadcast
over the station early in December.
Farm Hour Feature Renewed
Pittsburgh, Pa.— Med Maxwell's
feature on KDKA's Farm Hour,
"Let's Go Visiting," has been re-
newed for another 52 weeks by
Allied Mills, Inc., through Western
Advertising Agency, Inc. The pro-
gram is heard Tuesday and Thurs-
day mornings on the Pittsburgh
Westinghouse Stations.
KTAR Men Get Movie Roles
Phoenix, Ariz. — Three members of
the KTAR production staff appeared
in supporting roles of a movie filmed
around here by Ventura Produc-
tions, a subsidiary of Eagle-Lion.
The picture, titled "Blaze of Glory,"
stars Billie Burke, Lon McAllister,
and Lois Butler. Those appearing
in the film from KTAR are Rol
Laughner, Paul Hughes, and Bill
Peterson.
WHBF Contest Winner
Rock Island, 111. — WHBF and
WHBF-FM presented a 17 - jewel
wrist watch to Barbara Wilson, 17-
year-old winner of the local "I
Speak For Democracy" contest spon-
sored by the Rock Island Junior
Chamber of Commerce. Over two
hundred persons attended the speech
competition, in which nine high
school students participated.
Cutting Joins KITO
San Bernardino, Calif. — Dick Cut-
ting, formerly of CBS Western Di-
vision News and SDecial Events,
has joined the staff of KITO. Cut-
ting was also program and music
director for KFAC in Los Angeles.
While on the announcing staff of
KNX (Los Angeles), Cutting was
announcer for the Norman Corwin
summer series. At KITO he will
take charge of special events and
news departments.
KEX Christmas Series
Portland, Ore. — The annual
Christmas children's program series
began by KEX with the initial
broadcasts of two regulars, "The
Cinnamon Bear" and "Letters to
Santa." Broadcast Monday through
Saturday, "Letters to Santa" is
aired at 4 to 4: 15 p.m., and "The
Cinnamon Bear" is heard at 4:45 to
5 p.m.
BAB Mails Folder
On Furniture Business
The first of the BAB retail infor-
mation folders carrying descriptive
material on different retail enter-
prises have been received by NAB
member stations. The folders con-
tain an analysis of the operation,
economics, merchandising, and ad-
vertising problems.
The first release was on furniture
and the next one to be released
on December 1 is on the jewelry
business. The Bureau says other
folders will be published monthly
to bring salesmen at the local level
up to date in each of the businesses
he serves.
No Replacement Set
For CBS Sun. Programs
CBS has not yet set program re-
placements for the two Sunday af-
ternoon half-hour segments dropped
this week by the Longines-Wit-
tnauer watchmaking company effec-
tive December 18. Time slots at 2
p.m. and 5:30 p.m., were formerly
respectively occupied by Michel Pi-
astre's Symphonette and the Choral-
eers. Longines-Wittnauer had been
bankrolling both shows for the past
year. Their withdrawal leaves CBS
with practically no sponsored pro-
grams on Sunday afternoon.
Wrigley Renews Autry
William Wrigley, Jr. Company,
Chicago, has renewed its sponsorship
of CBS' "Gene Autry Show" for an-
other 52 weeks effective December
24, it was announced yesterday. Ser-
ies is aired Saturdays, 8: 00-8: 30 p.m.,
EST. Agency is Ruthrauff & Ryan,
Inc., Chicago.
KHO Tower Damaged
In Northwest Wind Storm
(Continued from Page 1)
west with gales of ninety miles an
hour, and gusts up to 105 miles per
hour. The damage to the KHQ
tower was the only interference
with radio transmission that was
reported, according to traffic of
ficials at the major network's New
York headquarters.
KHQ officials estimated that 375
to 400 feet of the slender steel
structure still remained standing.
Young Joins WCBS
Chet Young has joined the sales
staff of WCBS, New York, as an ac
count executive effective immediate
ly it was announced by Don Miller,
sales manager. For the past five
years Young has been a member of
the WOR sales staff and previously
was associated with the Associated
Press radio department and the traf
fic department of United Air Lines.
(Continued from Page 1)
tel Statler today to meet with
advertisers.
'Buy the Boston Station of Your
Choice— NEBS Delivers the Rest of
New England" has been selected
as a slogan.
Maine stations included in NEBS
are: WABI, Bangor, WLAM, Lewis-
ton-Auburn, WPOR, Portland, and
WTVL, Waterville. Listed from New
Hampshire are: WFEA, Manchester,
WKNE, Keene, WLNH, Laconia,
and WMOU, Berlin.
WJOY, Burlington, and WSKI,
Montpelier-Barre are in the web
from Vermont. Massachusetts sta-
tions are: WACE, Chicopee-Spring-
field, WALE, Fall River, WBEC,
Pittsfield, WBKA, Brockton, WBSM,
New Bedford, WEIM, Fitchburg,
WHAV, Haverhill, WKOX, Framing-
ham, and WNEB, Worcester. The
lone entry from Rhode Island is
WHIM, Providence, and from Con-
necticut, WTHT, Hartford.
GOP Publicity Director
Dies Suddenly On Sun.
(Continued from Page 1)
paper career began in 1920 with
The Washington Post following his
graduation from Wabash College
and the Catholic University of
America.
He later worked with The United
States Daily, Universal News Serv-
ice, The Philadelphia Public Ledger,
and The Philadelphia Inquirer. He
was chief of the Washington Bureau
for the Inquirer for eight years
before becoming Republican pub-
blicity director.
Murphy is a former president of
the National Press Club and vice-
president of the White House Cor-
respondents Association.
He is survived by his wife, Mrs.
Maybelle Murphy; a son, William
Gainer Murphy; and a daughter,
Mrs. Thomas C. Fraser. A requiem
mass will be offered at St. Ann's
Roman Catholic Church today in
Washington. Murphy, a second lieu-
tenant in the first World War, will
be buried in Arlington Cemetery.
Hope Plugs Balloons
Hollywood — Bob Hope and West
Coast disk jockey Johnny Grant
headlined a special five-minute ABC
broadcast, Johnny on the Spot,
sponsored by RCW enterprises of
Los Angeles yesterday.
Cowan and Whitmore Agency
handled the program which was
carried over the full ABC network
to plug RCW's circus balloon toys.
Mack To Speak On ABC
A report on the national economic
outlook will be made on the ABC
broadcast of Headline Edition to-
night by Walter S. Mack, president
of the Pepsi-Cola Co. Mack will be
interviewed in Dallas, Texas.
MILLER HERALDS ERA OF PROSPERITY
NAB President Tells Southwest Group
That Both AM Radio And Television
Will Prosper In Years Ahead
Weekend Listening
Increases In New York
Weekend morning and evening
listening increased in November,
but afternoon listening dropped
considerably and midweek listen-
ing was down in all periods, ac-
cording to the latest Pulse radio
survey in the metropolitan New
York area.
The top-rated programs in the
period of Nov. 1-7 were, evening,
Jack Benny, 21.0; Walter Winchell,
19.3; "Lux Radio Theater," 18.8;
"Amos 'n' Andy," 17.0; "Suspense,"
14.5; "Godfrey's Talent Scouts," 13.5;
(Continued on Page 2)
Capehart-Farnsworth Buy
Xmas Program On Mutual
Taking its first dip into network
advertising, the Capehart-Farns-
worth Company, an International
Telephone & Telegraph Company
subsidiary, has signed with Mutual
as sponsor of the one-shot "A Christ-
mas Carol" featuring Lionel Barry-
more as Scrooge on Christmas Day
over the entire MBS web. Previous-
ly, Capehart - Farnsworth dropped
most of its advertising coin in mag-
azines and newspapers. J. M. Mathes
is the agency.
Quick As A Flash Show
Moves From MBS To ABC
Audience participation program,
"Quick As A Flash" moves from
Mutual to ABC starting December
12, sponsored by Quaker Oats, it
was announced yesterday. To be
heard on 211 stations, the program
will be presented by Quaker Oats
(Continued on Page 2)
Worldwide Coverage
"Russia Today," the special
two stanza ABC broadcast on the
Soviet Union featuring Joseph
Newman and Edmund Stevens,
will be transmitted to Airica,
Europe. Asia and South America
by the Voice of America, it was
announced yesterday. Newman
and Stevens are both seasoned
foreign correspondents who cov-
ered Moscow lor U. S. papers.
Survives Crash
Dr. Luis de la Rosa, president
of the Mexican Association of
Broadcasters, was reported among
the passengers who survived the
crash of the Mexico City bound
American Airlines plane at Dal-
las, Texas, yesterday. Dr. de la
Rora was taken to the Parkland
Hospital along with 15 other in-
jured passengers. Thirty others
were killed in the airline dis-
aster.
Global TV Network
Forecast By Jolliffe
The possibility of a world-wide
television network was presented
yesterday to 198 graduates of RCA
Institutes by Dr. C. B. Jolliffe,
executive vice-president in charge
of RCA laboratories.
Dr. Jolliffe, in his address at the
exercises held in Radio City, said
"Transoceanic planes, flying a pre-
determined distance from each
other, could serve as radio relay
stations and speed video programs
(Continued cn Page 8)
Beatty Covers Air Crash
For NBC News Broadcast
Morgan Beatty, NBC "News Of
The World" commentator, scored a
radio news beat yesterday when
he broadcast an on-the-scene de-
scription of the American Airlines'
DC-6 disaster near Dallas. Beatty,
who normally does his "News Of
The World" program from New
(Continued on Page 5)
Seasonable upturn in national spot
business for cough and cold reme-
dies coupled with the introduction
of the new antihistamine has
brought a sizeable increase in busi-
ness to stations throughout the coun-
try with advertisers using both the
large and small markets. Radio
Daily learned yesterday.
Listed among the spot users are
Guards Cold Tablets, 4-Way Cold
Tablets, Pine Cough Drops, Smith
College Basketball To
Be Aired By WM6M
College basketball games in New
York City will be broadcast by
WMGM this winter. The schedule
calls for the airing of 54 games from
Madison Square Garden, eight from
the 69th Regiment Armory, and
other post-season games.
The games will be sponsored by
the Adler Shoe Stores, Buddy Lee
Clothes, Dynamic Stores, Nedick's
and the New York World-Telegram;
(Continued on Page 2)
Studio Transmitter Links
Getting FCC Approval
Washington Bureau of RADIO DAILY
Washington — The FCC announced
yesterday a proposed change in the
rules regarding studio transmitter
links to license such links to AM
stations. These stations would
operate in the 925-940 mc. band,
(Continued on Page 3)
Will Honor Gertrude Berg
With Presentation
New York's Cinema Lodge of
B'nai B'rith will pay tribute to Mrs.
Gertrude Berg, star of "The Gold-
bergs." CBS television and radio
(Continued on Page 5)
Brothers cough drops. Hill's Cascara
Quinine tablets, Vicks VapoRub,
Luden's Cough Drops. Grove's Quin-
ine, Dr. Drake's Cough Remedy,
Musterole, Pertussin and Rem.
The entry of the antihistamine ad-
vertisers into radio emphasizing the
magic of their cold preventitive tab-
lets has caused some of the old line
cough and cold remedy manufactur-
ers to step up their spot campaigns;
(Continued cn Page 8)
Phoenix — Justin Miller,
president of NAB, addressing
the 16th District NAB meet-
ing at Paradise Inn yester-
day, forecast prosperous years
ahead for both radio and tele-
vision and said "more radio
sets are being sold than ever
before, which discounts the
theory that video will put ra-
(Continued on Page 5)
Town Meeting Culling
To Half Hour Program
"America's Town Meeting of the
Air," currently a full-hour program
on the ABC network, will cut to a
half hour with the broadcast of
either January 3rd or 10th and will
continue on the network as a co-op
sponsored show, it was announced
yesterday.
In adopting a half-hour format
the program will use only two
(Continued on Page 2)
Mutual Will Broadcast
All-Star Football Game
For the eleventh consecutive year,
Mutual will broadcast, over the en-
tire web, a play-by-play description
of the annual all-star East-West
football game Dec. 31. This year's
game is the twenty-fifth annual
clash between the all stars and
(Continued on Page 3)
Distinct ion
Hartford— WTIC has been cited
lor distinguished service to farm
safety during the year ending
August 1, 1949 by the National
Safety Council. The award was
one of 14 given to stations
throughout the country and the
only one received by a New Eng-
land station. It was made at the
annual conference of Radio Farm
Directors in Chicago.
Cold Remedy Advertisers
Increase Spot Campaigns
2
RADIO DAILY
Vol. 49, No. 39 Wed., Nov. 30, 1949 10 Cts.
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Broadway, New York,
(18). N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch. Vice-President; Chester B.
Bahn, Vice-President; Charles A. Alicojjte,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily.
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337, 7-6338.
Cable address: Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone 0436
WASHINGTON BUREAU
Andrew H. Older, Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
H«l Tate, Manager.
360 No. Michigan Ave.
Phone: Randolph 6-6650
SOUTHWEST BUREAU
Paul Glrard. Manager
Tower Petroleum Bldg..
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
nnder the act of March 3, 1879.
FINANCIAL
— (November 29)
NEW YORK STOCK EXCHANGE
ABC
Admiral Corp. . . .
Am. Tel. & Tel. .
CBS A
Philco
Philco pfd
RCA Common .
RCA 1st pfd
Stewart-Warner . .
Westinghouse . .
Westinghouse pfd.
Zenith Radio
High
7i/4
28%
Low
7
28%
Close
7'/«
Net
Chg.
Vs
28% — 1/4
1471/s 146% 147 + l/s
25
30
84
121/2
73V4
11%
275/g
243/4
293/4
82l/2
121/4
731/4
11%
27%
+
25
30
821/2 —
123/s +
73V4 —
11% —
271/2
1003/4 1003/4 1003/4 — 1/4
285/s 285/8 285/g — %
NEW YORK CURB EXCHANGE
Hazeltine Corp. ... 15% 1434 143,4 ■
Nat. Union Radio 25/8 21/2 2'/2
OVER THE COUNTER
Bid Asked
DuMont Lab 14y4 151/4
Stromberg-Carlson 133,4 15
Wedding Bells
Enid Rae Levy, daughter of Nat
Levy, RKO Radio eastern division
sales manager and Mrs. Levy, was
married Sunday to George Robert
Pager, of this city. The ceremony
took place in the Waldorf Astoria
Hotel. Miss Levy has for the past
few years been active in the pro-
duction end of the Ted Mack "Ori-
ginal Amateur Hour" on Radio and
TV.
* COfniNG AND GOING ■<
O. B. HANSON, vice-president and chief
engineer at NBC, and LESTER LOONEY, assis-
tant manager of radio allocations, together
with FREDERICK SMITH and HAROLD MIT-
LER, television engineers, are in Camden, N. J.,
for a meeting of the NBC-RCA Victor liaison
committee.
FRED BERNSTEIN, sales manager of WTTM,
Trenton, N. J., is vacationing with his family
in Charleston, S. C.
ANDRE ROBERT, press representative of
CKAC, Montreal, sailed from New York yes-
terday aboard the De Grasse.
CHARLES ADAMS, executive producer of
West Hooker Telefeatures, Inc., is in New
Hope, Pa., for conferences on a new, half-
hour dramatic package.
CY HOWARD, producer of "My Friend
Irma" and "Life With Luigi" on CBS, is back
in Hollywood following a week in Chicago and
Milwaukee.
JOHNNY OLSEN, emcee on "Ladies Be
Seated" over ABC; his wife, PENNY, and the
entire cast of the show are in St. Louis. The
show will originate the remainder of the week
at the St. Louis Food Fair.
SARA BRENER, that telephone - operatoi
voice on the Jack Benny program over CBS,
is in town from Hollywood.
G. L. CARRINGTON, president of the Altec
Companies, and DR. E. M. HONAN, engineer-
ing manager of the Altec Lansing Corp., both
of whom had been in New York on business,
have returned to the West Coast.
JESSE B. MASS, American network news
writer, yesterday left for his annual three-
week vacation at Miami Beach, Fla.
SAMUEL R. SAGUE, president of WSRS,
Cleveland, spent the Thanksgiving week-end
in Washington, and now is in New York on
a business trip.
KEN SPARNON, of the BMI field staff, is
en route to Rochester, N. Y., where on Fri-
day he will address the radio class of the Uni-
versity of Rochester on the subject, "Music
in Radio and TV."
BERT LOWN, station relations director of
Associated Program Service, attended this
week's NAB regional in Phoenix, Ariz., and
now will go on to San Francisco for the Dis-
trict 15 confab and then to Salt Lake City,
where District 14 will meet.
College Basketball
To Be Aired By WMGM
(Continued from Page 1)
the five firms are also footing the
bill for the coverage of professional
basketball.
The first broadcast will be to-
morrow night when N.Y.U. plays
Vanderbilt and L.I.U. opposes Texas
A & M at the Garden. Marty Glick-
man and Connie Desmond will han-
dle the Garden games and Glick-
man, Bud Palmer, and Curt Gowdy
will rotate the broadcasts from the
Armory.
Will Air Post-Season Games
WMGM will also carry two after-
noon broadcasts and five evening
broadcasts of the National Invitation
Tourney after the regular season
ends in addition to three evening
broadcasts of the National Collegi-
ate Athletic Association finals and
the East-West All Star game.
Town Meeting Cutting
To Half Hour Program
(Continued from Page 1)
speakers with part of the time be-
ing allotted to a question and an-
swer period. At present four speak-
ers are used on each program.
The program was launched 15
years ago by George Denny, Jr.,
and patterned after the New Eng-
land Town Hall meetings. It has
been the recipient of many public
service awards and Denny recently
returned from a world tour at which
time the program originated in
many foreign capitals.
Quick As A Flash Show
Moves From MBS To ABC
(Continued from Page 1)
on Mondays, Wednesdays, and Fri-
days replacing the cereal company's
sponsorship of "Talk Your Way
Of It." Bill Cullen will emcee. The
agency is C. J, LaRoche & Company
of Chicago.
Weekend Listening
Increases In New York
(Continued from Page 1)
"Inner Sanctum," 12.2; Louella Par-
sons, 12.0; "My Friend Irma," 11.5;
and "Crime Photographer," 11.5.
The top three evening programs
held the same positions in the
October Pulse.
Arthur Godfrey led the day-time
5-a-week ratings with 9.7. Other
top rated day-time programs were:
"Rosemary," 8.3; "Grand Slam," 7.9;
"Helen Trent," 7.7; "Our Gal Sun-
day," 7.5; "Big Sister," 7.4; "Aunt
Jenny," 6.9; "Ma Perkins," 6.9;
"Wendy Warren," 6.7; and "Young
Doctor Malone," 6.7.
All ratings among the evening
shows have showed a drop, com-
pared with the same period last
year. Benny dropped 1.3, Winchell
dropped 3.0, and Lux Radio Theater
dipped 4.2.
Pulse found 22.4 radio average
quarter-hour sets in use for the
week.
Tery To Leave WINS
For Music Post At WFLN
Joseph Tery, production manager
of WINS, New York, since October.
1948, will join WFLN, Philadelphia,
on Dec. 1, as head of the music de-
partment.
In other staff changes at WINS,
Helen Sherritt, formerly of WOKO,
Albany, has been named assistant
to Dorothy Aden, continuity editor.
Miss Sherritt replaces Grace Whit-
ing, who has been appointed assist-
ant traffic manager.
KTLA Gets Fight Film
"Greatest Fights Of The Century,"
film feature sponsored on the NBC
interconnected web by Chesebrough
Manufacturing Co., has been ex-
tended by the bankroller to include
KTLA, Los Angeles. Effective Jan.
4, 26-week pact with the outlet was
placed through Cayton. Inc,
Power-
under control
Big Ruth is one of the most
powerful beasts under the big
top. But it's power under con-
trol. She's also one of the best
trained animals in the circus.
When it comes to producing
low-cost results from radio,
W-I-T-H has high power, too —
power to control sales and profits.
W-I-T-H covers 92.3% of all
the radio homes in the Baltimore
trading area. And you can buy
this BIG audience for amazing
low cost. Yes, sir! W-I-T-H
delivers more listeners-per-dollar
than any other station in town.
That means you can get BIG
results from LITTLE money on
W-I-T-H. Call in your Headley-
Reed man and get the full story
today.
Baltimore 3, Maryland
TOM TIN5LIY, Piesldent
Rapressntsd by Headfsy-Rcad
Wednesday. November 30. 1949
RADIO DAILY
3
* AGENCY NEWSCAST +
FRANK BRADEN, top advance
man for the Ringling Brothers-
Barnum & Bailey circus, has been
engaged by Paramount to do radio
and press promotion work for the
picture, "Samson and Delilah" in
key center cities.
J. A. MAURER, INC., Long Island
City, New York, manufacturers of
16 mm. professional cameras and
other camera accessories have ap-
pointed J. M. Hickerson, Inc., New
York, for advertising, publicity and
public relations effective Dec. 10.
JOSEPH FIELD has been ap-
pointed publicity director of Comp-
ton Advertising, Inc.
THE HOUSE OF WESTMORE,
Inc., New York and Hollywood, has
announced the appointment of the
Harry B. Cohen Advertising Co.
as advertising agency for Westmore
Cosmetics. The appointment is to
take effect immediately. The 1950
campaign will feature full page,
four-color advertisements in leading
magazines.
WILSON A. SHELTON has been
name vice-president in the creative
department of Dancer-Fitzgerald-
Sample, Inc. He was formerly asso-
ciated with Kenyon & Eckhardt,
B.B.D. & O., and The Biow Co.
CLARK-WANDLESS-MANN, Inc.
take pleasure in announcing their
appointment as exclusive United
States representatives for WAPA,
San Juan, Puerto Rico.
ARMY AND AIR FORCE recruit-
ing programs are to be handled by
Grant Advertising Inc., Chicago.
GEORGE F. SWARTZ has been
named an assistant to the president
in charge of advertising and pro-
motion for Textron, Inc.
CHARLES C. RADOW, former
business manager and promotion
director of the Columbus (O.)
Philharmonic Orchestra Assn., has
joined the Cye Landy Advertising
Agency, Columbus, O., as an ac-
count executive.
PATRICIA M. RANDOLPH has
been named director of radio and
television for the Adrian Bauer
Advertising Agency, Inc., Phila-
delphia. Miss Randolph was for-
merly assistant radio and television
director of the agency.
CHARLES ADAMS, Detroit the-
atrical and TV producer, has been
appointed executive producer of
West Hooker Telefeatures, Inc., West
Hooker, president, has announced.
Adam's Detroit office merges with
the Hooker organization with plans
now under way for a New York-
Detroit operation. As executive pro-
ducer for Hooker, Adams takes
charge of all TV productions.
PHILIP F. BERNE has been ap-
pointed to succeed Ralph Easton as
account executive of Kal, Ehrlich
& Merrick, Inc., advertising agency,
Washington, D. C. Berne has been
with Goldenberg's department store
as advertising director for the past
four years and prior to then with
the U.S. Treasury Department's pub-
licity staff and the New York news-
paper PM.
RUTH HAVILAND, former New
York sales promotion and advertis-
ing manager of United Air Lines,
has joined the Tanis Company
marketing, to co-ordinate New York
affairs. She will work out of the
main office in Philadelphia.
Studio Transmitter Links
Getting FCC Approval
(Continued from Page 1)
sharing with other services and
with the understanding that they
must accept interference which
might develop from medical equip-
ment, even though it is not likely
such interference will amount to
much.
STL's for FM stations would be
continued in the 940-952 mc. band,
and where the frequencies are avail-
able both types of stations would
be permitted to use STL's both at
their main studios and at other
studios.
Mutual Will Broadcast
All-Star Football Game
New Gardiner Series
Don Gardiner has been signed by
ABC for a weekly five-minute news
summary on Monday evenings
starting December 19. He will pre-
cede Henry J. Taylor's analytical
news comment which will move
into the 8:30 to 8:45 p.m. (EST)
time slot on that date.
(Continued from Page I)
will be played for the benefit of
the San Francisco Shrine Hospital
at Kezar Stadium, San Francisco.
Broadcast time has been set for 5: 10
p.m. (EST) .
Foot Clinic On Coast ABC
Los Angeles — "Flying Feet," a
program of interviews, will be spon-
sored by the Hiss Clinic on behalf
of its foot clinic starting December
3 over five California stations.
Booked for 52 weeks over ABC
owned and operated stations KECA
and KGO, the program will also
be heard over KFMB, KITO and
KARM.
Pat Withrow Hospitalized
Charleston, West Va. — Pat B.
Withrow, Jr., national director of
Veterans Hospital Programs, entered
Charleston General Hospital Satur-
day for a gall bladder operation.
He Doesn't Let It Grow
Under His Feet
Manicuring the lawn with a mechanized mower or trim-
ming the ears off a "shilly-shallying fuzzy-duzzy," he is
a tireless worker who cuts through grass and the complex-
ities of big government with equal facility.
As a widely listened-to network news commentator, he
brings his intense energy to bear nightly on "the top
of the news as it looks from Washington." His aggressive
reporting has built a weekly audience estimated at
13,500,000, great numbers of whom regard him with
esteem akin to religious fervor.
Currently sponsored on more than 300 stations, his
broadcast — the Fulton Lewis, Jr. program — is the original
"news co-op." It offers local advertisers network prestige
at local time cost, with pro-rated talent cost.
Since there are more than 500 MBS stations, there may
be an opening in your city. If you want a ready-made
audience for a client (or yourself), investigate now.
Check your local Mutual outlet — or the Co-operative
Program Department, Mutual Broadcasting System,
1440 Broadway, NYC 18 (or Tribune Tower, Chicago, 11).
4
RADIO DAILY
Wednesday. November 30. 1949
Thank You, Mr. Hedges
"I would be very remiss were I
not to acknowledge the splendid
support which you have given the
Radio Pioneers. Likewise I think
you can take some bows for being
a "potent medium" because of the
immediate response that was given
the publication of Carl Haverlin's
story on the Pioneers' membership
drive. Both Carl and I have received
letters from applicants who are far,
far away from New York. One of
them was Rex Howell of KFXJ,
Grand Junction, Colorado. Another
was from Charles G. Burke, of
K.FGO, Fargo, North Dakota.
"The applications are really pour-
ing in and I have every expectation
that by next March we will succeed
in doubling the membership. I am
going to put them to work on
gathering the historical data and
I will let you know when we are
ready to spring that story.
"Many thanks for the many things
that you and Radio Daily have done
to boost the Pioneers.
Cordially yours,
William S. Hedges
President
Radio Pioneers
Public Spirited
"I would like to point out to you
that, although station WNAR did
not receive an award, it considered
the awards made by Freedoms
Foundation of sufficient importance,
on an over-all basis, to broadcast the
presentation ceremonies as a live
remote.
"We feel particularly proud of
this public service program inas-
much as the other stations that
covered the event were doing so —
to a degree — because of their per-
sonal or network interest in the
awards. And, if memory serves me
right, the other radio coverage was
all playback and not live.
"It would be helpful, if for no
other reason than to indicate that
the radio industry. ... at least our
part of it in this case. . . . doesn't
operate with selfish motives in mind.
Our concern was strictly for the
benefit of the public, and the op-
portunity it provided for educating
Americans in this area to what is
going on in this country for the
benefit of the people themselves.
And that is the primary purpose
of Freedoms Foundation."
Sincerely,
J. Arthur Lazell,
News-Special Events,
WNAR, Norristown Pa.
Tom Williams
Tom Williams, the Ole Dirt Dob-
ber, who for 16 years conducted the
"Garden Gate" program over CBS,
died of pneumonia in Nashville,
Tenn., on Monday night, Nov. 28.
Williams, a noted horticultural ex-
pert and author, was 58 years old.
He is survived by his wife, and one
daughter, Peggy Jean.
Man About Manhattan. . . I
• • • AROUND TOWN: Lever Bros, execs, who apparently never
heard that "life begins at 40," are rejecting all job applications of
persons over 40 in the reorganization and expansion of their operations.
Rejects include some ex-network executives with many years experience
in radio, promotion and advertising. Isn't that just dandy? Without
meaning to make a pun. Lever Bros, figure you're all washed up at
40. Wonder who they're grooming to take over ior Bob Hope! . . .
Decline of network giveaway programs in the Hooperatings have caused
manufacturers to tighten up their flow of free merchandise in return for
plugs. . . . Hooper intensifying his romancing of the trade press. He's
tossing another luncheon this week. . . . Cut rate TV set dealers are using
the mails to stimulate set sales as the Christmas season approaches.
. . . Ethel Colby resumes her former position as drama and movie critic
of the Journal of Commerce as of Dec. 1st. . . . Marian Young (WOR's
Martha Deane) has been elected to the Board of Governors of the
Fashion Group — the sole radio representative on the board. . . . Em-
ployment Note: Moss Associates looking for a gal that is plenty hep
and handy in giving the housewives the lowdown on recipes and
cookery for a weekly TV cooking show. If you're the gal, contact Stan
Lee, of Moss' TV dep't.
■fr ft "fr &
• • • Staats Cotsworth will appear as 'Hastings' in the all-
star revival of "She Stoops To Conquer" being produced by
Maurice Evans at the City Center Dec. 28th, with Celeste Holm,
Brian Ahearne, Burl Ives and Ezra Stone. . . . Looks as tho'
Wilbur Stark and Jerry Layton engineered another coup d'etat
(who dat?) when they signed film star Roscoe Karns for radio
and TV. . . . Judy Canova and Rodgers & Hammerstein may get
together after all for a B'way musical show now that she can
do her air show from N. Y. (They've been trying for 2 years to
get her to head a road company of "Annie Get Your Gun"). . . .
John Tillman signed to handle the salespiel on WIPX's hour-long
"Voice of the People." . . . Paul Lukas' criminology series for TV,
owned by Roberts & Carr Productions and handled through Wm.
Morris, is very close to the signing stage. . . . Mimi Benzell is
just what the Metopera needs more of. She's talented, pretty,
charming, warm and besides, we like her. . . . Herb Sheldon's
"You Don't Say" film short opens today at Grand Central Ter-
minal newsreel thittir. . . . ABC's Joe Hasel is like the U. S. Mail.
Neither rain, or snow, etc. keeps him from doing his old stuff.
Which is by way of saying that Joe did a great job calling the
plays in the Chi Bears-Detroit Lions game Thanksgiving Day
despite the snow and sleet.
TV it ft
• • • Ivan Black (Harvard man) will tell all to Tex McCrary
(Yale man) on the "Tex and Jinx" show on WNBC this morning when
Black reveals the inner workings of a public relations office. . . . Alan
Dale, originally booked into the Copa for 2 weeks, will stay on for the
remainder of the current show on the insistence of Jimmy Durante. Dale
is set for the Berle show on the 6th. . . . The Bill Gernannts (Lois January)
have named her Jan. . . . It's a boy at the Robert A. Whites. He's sales
manager for Bob Bories. . . . Mady Christians' guesting on the Whiteman
TV'er, reading the Dorothy Parker piece, "The Waltz." hugged the
applaudience. Mady oughta be gTeat on her own telestanza, "Every-
thing for Angela," which has WNBT execs in daily huddles with pro-
ducer Roger Kay. . . . Phil Spitalny's all-girl crew opens at Las Vegas'
Last Frontier nitery Dec. 16th at $11,500 weekly. . . . Cy Howard, with
two commercial CBS packages, (My Friend Irma and Life with Luigi) has
another creation in the auditioning stage, "The Prof, and Mr*. O'Reilly."
PROmOTION
Farm Youth Exchange
Station WTIC and The Hartford,
Conn. Courant have announced the
start of a campaign to raise $1,000
so that Connecticut may take part
next year in the Intel-national Farm
Youth Exchange.
The money will be used to pay
the steamship fare of a Connecti-
cut farm boy or girl who will visit
Europe for a three-months stay-
next summer, and to pay the travel-
ing expenses in this country of a
European farm youth sent to Amer-
ica in exchange.
The objective, broadly stated, is
better understanding between na-
tions. It is a grass-roots attack on
the problem of world peace. The
Connecticut delegate selected for
the trip, whether a young man or
a young woman, will live with a
farm family overseas, work and play
with them, come back with a gen-
uine understanding of how at least
one European family pays its bills
and educates its children, and how
one family abroad looks at the
United States, the danger of war.
and the chance for lasting peace.
Romancing Market
WWRL is launching a heavy pro-
motion-publicity campaign in New
York City's Negro-populated areas
to back up its Afternoon Swing Ses-
sion. Record shop window displays
and theater-newspaper tie-ups are
being used. Three theaters are run-
ning trailers on the screen plugging
the station and are receiving spots
in return on WWRL. New York Age,
a Negro weekly, is working on a
space for time deal.
SESAC Bulletin
The monthly bulletin of SESAC
takes the form of a Christmas greet-
ing in December and covers special
Christmas music and other regular
features. The folder, printed in red
and green, has a revue of the growth
of choral music and its use in U. S.
Stork News
St. Louis, Mo. — Two members of
the KXOK staff became fathers re-
cently. Robert V. Nicholas, assistant
to the chief engineer, is the father
of a 7-pound, 7-ounce boy, and
Charles E. Burge, salesman, is the
father of a 6-pound, 11-ounce boy.
1949
CONFISEUR
FRENCH RESTAURANT
LUNCHEON from $2.00
DINNER from $3.00
COCKTAIL BaR
cJamouA.ffiench CcmdieA
15 East 52 nd St.
AIR CONDITIONED
Wednesday. November 30, 1949
RADIO DAILY:
Miller Forecasts Era
Of Great Prosperity
(Continued from Page 1)
dio out ot business." "There will be
a healthy competitive race between
radio and television with each me-
dium getting its share of the ad-
vertising dollar,"
Judge Miller
said. "The radio
and TV indus-
tries never were
more alert than
they are today
and the drive
I for greater rec-
' o g n i t i o n is
bound to pro-
duce results in
increased rev-
enue."
He added that
.. F this also applies
to newspapers.
"Anyone who believes that radio
or TV is hurting the newspapers
can look at newspaper advertising
revenue which right now is three
times greater than radio," Miller
declared.
It was announced at yesterday's
meeting that NAB would conduct
its February meeting of the board
of directors in Phoenix. C. E. Arney,
Jr., secretary-treasurer, in making
the announcement credited the Ari-
zona climate and the hospitality of
the Southwest broadcasters for the
decision.
Guests of Broadcasters
The visiting broadcasters were
guests of Phoenix broadcasters at a
cocktail party and steak fry on
Monday night and yesterday the
closing session of the two-day dis-
trict meeting was given over to the
subject of television with Rex
Schepp, KPHO-TV, Phoenix; Wal-
lace Boone, KNBH, Hollywood and
William B. Ryan, KFI and KFI-TV,
leading a panel discussion.
Resolutions commending the Ari-
zona broadcasters for their hospi-
tality and expressing confidence in
the recent action of the board on the
Broadcast Advertising Bureau de-
cision were among those adopted.
The NAB delegation including
President Miller, Maurice Mitchell,
Ken Baker and Secretary Arney
left here last night for the District
15 meeting which will be held in
San Francisco, December 1 to 3rd.
This meeting will be followed by
the 11th District session at Salt
Lake City on Dec. 5th and 6th.
Iii New Role
Gabriel Heatter, news analist,
will pull a switch this Wednes-
day night when he undertakes a
dramatic role on Mutual's Mr.
Feathers dramatic airer. Heatter,
who has two daily shows on
MBS — "Mail Bag" and Gabriel
Heatter Presents the News — will
be cast as Gabriel Heatter, noted
newscaster.
Beatty Covers Air Crash
For NBC News Broadcast
(Continued from Page 1)
York, was in the Texas City attend-
ing a Wholesalers and Manufac-
turers Association meeting.
One of the first reporters to reach
the site of the crash, Beatty imme-
diately started to phone details into
the network newsroom in New
York. His 8 a.m. account of the
crash scene was the first on the
scene coverage.
Beatty has fallen onto some of
his biggest news stories while osten-
sibly on other assignments. The
Mississippi Flood of '27, the San
Juan Hurricane of 1930, and the
Texas City disaster a few years
back were all covered by him "while
on other assignments." He won the
Headlines Award for his Texas City
coverage.
Will Honor Gertrude Berg
With Presentation
(Continued from Page II
program, for her ceaseless efforts
in promoting interfaith understand-
ing, at the Hotel Astor, Tuesday
evening, December 13th, Saul E
Rogers, president of the entertain-
ment industry unit of B'nai B'rith
has announced.
Ed Sullivan, Broadway columnist
and TV star, will present the Cinema
Lodge 1949 Interfaith Award to Mrs.
Berg before leaders of the televi-
sion, radio and motion picture in-
dustries. Louis A. Novins, Para-
mount Pictures executive and for-
mer counsel to the Anti-Defamation
League, will be the key speaker
of the evening.
Round-The-Clock Sked
Set By Ripley At WPTR
Albany — In the first major move
since he became manager of WPTR
a month ago, Fred -R. Ripley has
put the station on 'round-the-clock
operation. It is the first time an
Albany station has regularly broad-
cast for 24 hours. New policy, which
went into effect Monday, is the re-
sult of many requests from listeners
in the area served by WPTR for
an "all night station," Ripley ex-
plained.
The six-hour period, from mid-
night, is being filled by "Northeast
Night Owl," disc jockey show fea-
turing Ray Jensen. Jensen joined
WPTR as engineer several months
ago.
He is a graduate of the Syracuse
University Radio School.
New WOR Account Execs.
Carlo F. Zezza and John W.
Doscher have been named WOR
account executives, according to
John W. Nell, sales manager. Zezza,
who came to the United States in
1934, has been in charge of indus-
trial sales in the New York area
for the Pyle National Company of
Chicago. Doscher has been with
the Nash Co., Hearst Newspapers
and the American Tobacco Co.
LANG-WORTH
FEATURE PROGRAMS, Inc.
113 WEST 57th STREET, NEW YORK 19, N. Y.
Network Calibre Programs at Cocal Station Cost
Lang-Worth Feature Programs, Inc.
113 West 57 St., N. Y. 19, N. Y.
Gentlemen:
Speak up — I'm listening! Send me,
without charge or obligation:
□ Complete information on the
New Lang-Worth Transcription
□ Sample of the New Lang-Worth
Eight-inch Transcription
NAME
TITLE —
CITY-
STATION
STATE
Scientists at RCA Laboratories solve exacting problems
within the "nothingness" of vacuum tubes.
inside j/o/y of Beffer7e/ev/s/brt
Now television is flashing visual enter-
tainment, news, and educational mate-
rial to millions of people. The "inside
story" of its rapid growth is the history
of some remarkable tubes. Inside these
tubes, electrons are put to work— to per-
form, for your benefit, the miracle of
long-distance vision.
The screen of your direct-view television
receiver is actually the face of a tube — the
kinescope developed by Dr. V. K. Zwory-
kin and his colleagues of RCA Laboratories
— on which electrons in motion "paint" pic-
tures. A tube, too, is the "eye" of RCA's
supersensitive Image Orthicon television
camera, which can "see" clearly by the
light of a match.
And since you asked for big-picture tele-
vision, they developed projection receivers
—also a way to "weld" glass and metal, thus
speeding the production of 16-inch direct-
viewing tubes ... at lower cost.
To these basic "firsts," RCA scientists
have added advance after advance,
which are daily bringing television into
the lives of more and more people.
How you profit
Advanced research in television tubes is
just one way in which RCA Laboratories
work in your interest. Their leadership
in science and engineering adds value
beyond price to any product or service
of RCA and RCA Victor.
Examples of the newest advances in radio,
television, and electronics— in action— may
be seen at RCA Exhibition Hall, 36 West
49th Street, New York. Admission is free.
Radio Corporation of America, Radio City,
New York 20.
|\ RJIDfO COH*>ORJiTiON of AMERICA
Rfcfcy l>Vor/c/ Leac/er /n 'Roc/io — P/rsf- in Te/e^/'sion
mETHMNHMlY
Section of RADIO DAILY, Wednesday. November 30, 1949 — TELEVISION DAILY is fully protected by register and copyright
STATION TIME HASSLE CONTINUES
TELE TOPICS
XA/ATCH FOR concerted action by In-
~ ~ dependent Television Producers As-
sociation to gain agency and network
acceptance of its proposed code of prac-
tices. When formalized by the group the
code will include provisions of the West
Coast producers' code of ethics so that
both might serve as a basis for negotia-
tion on a national level. ITPA counsel
James Lawrence Fly, former FCC chair-
man, reports favorable response to the
code in informal talks with agency and
web execs. Code includes provisions on
standardization of contracts, rights, cred-
its. ... At its last meeting, the ITPA
board named Irvin Paul Sulds president
pro tern to fill out the unexpired por-
tion of Martin Gosch's term, which ends
April 15, 1950. Gosch resigned the presi-
dency because of the pressure of business
and illness, and moved into Sulds' former
position as treasurer.
•
n. J. REYNOLDS TOBACCO CO. re-
ported ready to pick up the tab for
the Ed Wynn show on CBS which is being
dropped by Speidel at the end of the year.
Company will continue "Man Against
Crime," with Ralph Bellamy on the same
web. . . . Esso has cancelled out of the
7-7:30 p.m. Sunday seg on CBS, now oc-
cupied by "Tonight On Broadway" at the
end of its current cycle. . . . Receivers in
Britain are being sold at the rate of be-
tween 5,000 and 6,000 a week, with a
total of a million expected by Christmas.
The number sold last month was only
6,000 less than the figure for all of
1947. . . . Films of the Dallas air crash
yesterday made by WBAP-TV staffers,
were put on a plane to Chicago at 12:30
p.m., EST, landed at the Windy City at
6:28, then flown in a Cub to Lakeside
airport where a car picked them up,
rushed them to the Merchandise Mart
for airing on the Camel newsreel on NBC
at 7:45 p.m. . . . KFI-TV, Los Angeles,
which has been on the air from noon to
6 p.m. seven days a week, will back up
to 9 a.m. sign-on beginning Dec. 5.
•
UERBERT MARSHALL journeying to
' ■ New York to audition the radio se-
ries, "The Man Called X" for NBC. . . .
Budweiser sponsorship of Ken Murray's
"Blackouts" over CBS beginning Jan. 7
will be the brewery's first broadcast ad-
vertising since 1931 when it bankrolled
a 15-minute musical stanza over the CBS
AM web. "Blackouts" will be aired every
other Saturday, 8-9 p.m. . . . Robert
Woodburn, former WBKB writer-director,
has joined Television Features, Inc., as
assistant to prexy Larry Gordon. He'll
coordinate sales, production and story de-
partments, serving under production vcc
pee William Van Praag. . . . Ben Grauer
signed for the Ford Dealers Kay Kyser
show which bows on NBC tomorrow nite,
Three N. Y, Realtors
Sign RCA Anlenaplex
Builders of three large New York
apartment projects yesterday signed
with Commercial Radio Sound Corp.,
RCA sound products representative,
for installation of RCA Antenaplex
systems in their new buildings,
which will house 1,000 families.
The three projects installing the
system and the principals who
signed for them are Schwab House,
11 Riverside Drive, owned by the
11 Riverside Drive Corp., Julius
Perlbinder, president; 40-44 Park
Avenue, owned by Pierpont Estates,
Inc., Samuel Rudin, president; and
715 Park Avenue, owned by the 715
Park Avenue Corp., Francis J.
Kleban, president. Schwab House,
with approximately 700 units, will
have the largest TV mass viewing
system ever installed, RCA stated.
Frank M. Folsom, president of
RCA, said that the concerted action
of the three apartment owners,
leading to the signing of contracts
for the Antenaplex system, is be-
lieved to be the first in which real-
tors have joined to solve the TV
reception problem for their tenants.
WABD Sells Wrestling
Two De Soto dealers, Nat Patter-
son Motors and Jackson Motors,
and a trade school, New York Tech,
have signed with WABD for joint
sponsorship of Saturday night
wrestling from Chicago. The 52-
week contract was placed through
Moss Associates.
'Mother' Goes Net
Sterling Drug Co. yesterday
signed a 52-week contract with
DuMont extending Dennis James'
daytimer, "Okay Mother," now
on WABD, to three other web af-
filiates—WFIL-TV, Philade'phia;
WAAM, Baltimore and WTTG,
Washington. Other stations are
to be added later, according to
Tom Gallery, web sales director.
Effective Dec. 12. pact was
placed through Dancer-Fitzgerald-
Sample.
Ziv Completes Deal
For "Cisco" TV Films
John Sinn, president of Ziv Tele-
vision Programs, has completed ar-
rangements with Hollywood film
producer Philip N. Krasne for pro-
duction of half-hour TV films based
on the "Cisco Kid" stories. Contract
calls for 52 films a year for ten
years.
Looking forward to color, Krasne
will shoot the films in 16 mm. Koda-
chrome at a cost of $15,000 each.
Program will star Duncan Renal-
do and Leo Carrillo, who appear in
the theatrical "Cisco Kid" movies
produced by Krasne for United
Artists. Sinn produces the series
for radio, rights to which are con-
trolled by Ziv.
Sponsors of the radio version of
the show will get first crack at the
films.
Dailies' Circulation Upped
In 33 Of 42 TV Cities— E&P
Lach Of Outlets
Seen Hurting
Web Sales
The TV industry's contention that
video would aid rather than hurt
other ad media was supported this
week by a survey by Editor & Pub-
lisher showing a daily circulation
increase during the past year for
papers in 33 of 42 TV cities.
Reported by Jerry Walker, the
study found that "In the 33 'plus'
cities sales gained more than two
per cent, which is double the per-
centage of gain for the nation's
dailies a year ago. . . . Moreover,
the total circulations in the 42 cities
is slightly under half the total for
the country. The Post Office state-
ments showed for this group: 1948 —
27,880,171; 1949—27,958,101."
"In the nine 'minus' cities," E&P
said, "circulation losses either were
too slight to be traced to any one
factor or were the aftermath of"
price increases (Los Angeles, San
Francisco, Philadelphia, Boston and
New York) . A merger (Dayton)
accounted for one sizaole drop. At-
lanta, Pittsburgh and Toledo were
the others."
Among the reasons for the cir-
culation boosts, Walker said, were
a "greater availability of newsprint
(which) has enabled many news-
papers to resume circulation pro-
motion, extending their areas of
coverage and retrieving natural
sales zones which they cut off dur-
ing wartime. Population growth
and an ever rising level of literacy
also have been working in news-
papers' favor," he added.
The major problem faced by net-
works, agencies and advertisers in
placing a new show on the air,
clearance of station time, will con-
tinue for at least one to two years.
This is the consensus of trade
opinion in view of the fact that the
freeze probably will not be lifted
until another six months or a year
have passed.
The FCC has not licensed a new
station since the freeze first was
put into effect Sept. 30, 1948. Most
of the CP's outstanding at that time
are already on the air and all will
be in operation by spring at which
time the total number of stations
will be 111. There are 352 applica-
tions for stations on file.
Of the 54 markets covered by 91
stations now on the air, only four
have enough stations to provide
full time affiliation for each of the
four major networks. These are New
York (7), Chicago (4), Washington
(4) and Los Angeles (7).
Only five cities — Baltimore, Cin-
cinnati, Columbus, Detroit and
Philadelphia — have three stations
each. This means that the four webs
must compete for time between
two stations, or in most cases on
only one, in the remaining 45 cities.
Both broadcasters and manufac-
turers are burned over the prolonged
duration of the freeze, which was
originally scheduled to last six
months. The networks want new
stations to eliminate the time clear-
ance hassle and to increase circu-
lation.
Many station operators with the
only outlet in a market are eager
for competition because the pattern
throughout the country has shown
a sharp increase in receiver sales
after the second station in an area
went on the air.
The manufacturers are pressing
for an end to the freeze because
new stations mean additional mar-
kets for receiver sales.
Pulse Top Ten
(7 Cities— Nov.)
Texaco Theater. NBC
59.9
Talent Scouts, CBS
46.9 j
Goldbergs. CBS
40.4
Godfrey Friends, CBS
40.3
Toast Town. CBS
39.3
Stop Music. ABC
34.7
Fireside Theater, NBC
34.2
Studio One, CBS
33.9
Philco Playhouse, NBC
31.3
29.1
RADIO DAILY:
Wednesday. November 30, 1949
Global TV Network
Forecast By Jolliife
(Continued from Page 1)
to and from England and Europe."
He told the newly graduated radio
and television men "Don't be afraid
to speculate and dream — they are
fine companions for work.''
The RCA veep also suggested to
the graduates the idea of a "prac-
tical portable television receiver-
providing an ade-
quate sized pic-
ture from a set
weighing less than
20 pounds." He
said this involved
the "lowering of
power require-
ments and de-
veloping an effi-
cient picture-re-
producing system
which can be
folded up."
Dr. Jolliffe pointed out the scar-
city of fine teachers and the war-
time uses for television. He said
it could be used to demonstrate
scarce equipment to large numbers
of men at widely separated points.
The president of RCA Institutes.
George L. Van Deusen, delivered
a welcome address at the cere-
monies held in NBC's studio 8H.
The invocation and benediction
were delivered by Rabbi Daniel L.
Davis.
The class was the largest to be
graduated from the Institute, which
was founded in 1909 by Marconi.
The courses given in radio and
television servicing, broadcasting,
and technology required a regular
daily schedule for the students over
a period of nine months to two
years.
COfiST-TO -COftST
JOLLIFFE
Xmas Concert Planned
By Municipal Station
A Christmas concert from Car-
negie Hall will be heard over WNYC
on Saturday, December 17th from
2:30 to 4:30 p.m., EST.
The story of the Nativity with
narration will be enacted by the
Anita Zahn dancers, with chorus
and soloists. Christmas music by
Nicholai Berezowsky and Morton
Gould will complete the program.
The presentation will be the first
of two Gabrilowitsch Memorial con-
certs by the National Orchestral
Association designed especially for
young music-lovers.
The schedule of Wednesday re-
hearsals in January and February
by the Association heard over
WNYC from 6 to 6:45 p.m. has also
been announced. It includes two
programs selected for the annual
American Music Festival of the
Municipal Broadcasting System.
The February 15 program features
Deems Taylor's "Through the Look-
ing Glass." The broadcast on Feb-
ruary 22 includes Aaron Copland's
"Quiet City" and "Music for the
Theater."
WCSI Plans Xmas Party
Columbus, Ind. — Arrangements are
being completed to conduct a spe-
cial Christmas party for all of the
members of the WCSI Woman's
Club of the Air, over Station WCSI-
FM. Bob Westermeier, maestro of
the program, is completing arrange-
ments to obtain the use of the
Crump Theater for the party. In-
vitations are being mailed to 1,000
of the club members.
Child's Show Televised
Philadelphia, Pa. — The WFIL
"Magic Lady" children's program,
was televised for the first time
November 25, by WFIL-TV. Spon-
sored by Lit Brothers, Philadelphia
department store, the video show
will be aired simultaneously with
the radio broadcast every Friday
at 6 p.m.
Bob Tyrol, MC, Returns
Hartford, Conn.— When the U.S.
Coast Guard Academy Glee Club
appeared on the "Songs from New
England Colleges" series over WTIC
last Sunday at 4:30 p.m., it was the
homecoming day for announcer Bob
Tyrol. Before the war, Tyrol was
sent to New London weekly to an-
nounce the WTIC "U.S. Coast Guard
on Parade" broadcasts. He grew
so fond of the academy that he
enlisted in the service, continuing
his announcing assignment during
his boot-training period.
Miller Heads WGAL
Lancaster, Pa. — Harold E. Miller
has succeeded Walter O. Miller as
station manager of WGAL, Inc.
(AM, FM, TV).
WWSW Gets More Power
Pittsburgh, Pa.— WWSW, the old-
est independent radio station here,
became a more powerful indepen-
dent when the city's Mayor David
L. Lawrence pressed the button
putting an all new, completely mod-
ern 5,000-watt transmitter on the
air at new frequency of 970 kilo-
cycles.
WCSS Receives Award
Amsterdam, N. Y.— Station WCSS
has been awarded the Disabled
American Veterans' Distinguished
Service Plaque for outstanding con-
tributions to the cause of disabled
veterans. In special ceremonies held
in the station's studios and broad-
cast simultaneously, Commander Al
Zeppieri of Chapter 100 made formal
presentation of the plaque to Cecil
Woodland, WCSS president and
general manager.
KDKA Handling Cotton Bowl
Pittsburgh, Pa.— KDKA will carry
the Cotton Bowl football game,
January 2, beginning at 2 p.m. R. J.
Reynolds Tobacco Co. of Winston
Salem, N. C. will sponsor the broad-
cast,
Get's Teenage Fan Mail
Boston, Mass. — Jack Chase, Day
News Editor of WCOP, was recently
surprised when a Watertown, Mass.
Junior High School English-Speech
teacher arrived at the WCOP News-
room with a batch of fan letters
written by her 7th grade class to
Jack. Flattering as it was to re-
ceive hand-delivered mail, it was
even more gratifying for Jack to
learn that he had been a class
project. WCOP sent Jack out to
visit the class and Jack gave a
news lecture to the class.
Anniversary Program
Washington, D. C. — Commemorat-
ing the 60th anniversary of the
Washington Board of Trade, WMAL
presented an hour-long radio pro-
gram on Monday, November 28. The
ABC network broadcast of "This Is
Our Town" honored Washington and
the Board of Trade Tuesday night
over WMAL.
KECA Program Change
Hollywood, Calif . — KECA's gar-
den expert, Mirandy, moved last
Saturday morning to the earlier
hour of 8:45. In her first broadcast
at the new weekly time, Mirandy
discussed planning spring garden
for earliest blooms, and what you
can be doing in your garden now.
Cold-Remedy Firms
Increase Spot Drives
(Continued from Page 1)
they regard the antihistamine group
as competitive for the cough and
cold business and as a consequence
are placing more radio advertising
Among the antihistamine group who
have come to radio are the Anahist
Co., Inc., Yonkers, N. Y.; Grove labs
antihistamine product, "Antamine"
and Bristol-Meters new "Resistab."
Bristol-Myers Company, through
Kenyon & Eckhardt, will promote
sales of its new antihistamine cold-
killing drug, Resistab, with local ra-
dio spots and a hitch-hike on its
NBC's "Break the Bank" program.
Agency Adopts Orphans
Two children will be adopted by
Kenyon & E?khardt, Inc. in behalf
of newspaper and magazine people
with whom the agency works dur-
ing the year.
The agency will support a 15-
year-old Italian boy, Sergio Visen-
tin, and Kalliopi Kazakou, a 12-
year-old girl from Salonika, Greece,
in 1950 as a Christmas gift to the
people on the publications. The
costs of the youngster's maintenance
will be assumed under the Foster
Parents' Plan.
Kenyon & Eckhardt, Inc. adopted
one child as a Christmas gift last
year and two years ago sent CARE
packages.
DEC. 1ST
THURSDAY
DEC. 1ST
LISTEN TO!
WALT DISNEY'S
GREATEST SONGS FROM HIS GREATEST
PICTURE
CINDERELLA
INTRODUCED ON
CAMPBELL SOUP'S
//
CLUB 15
by
DICK HAYMES
EVELYN KNIGHT
THE MODERNAIRES
and
JERRY GRAY & HIS ORCHESTRA
ON CBS' ENTIRE NETWORK 7: EST '-PST
THURSDAY, DECEMBER 1ST
WALT DISNEY MUSIC CO.
CHICAGO
HOLLYWOOD
NEW YORK
VOL. 49, NO. 40
NEW YORK, THURSDAY, DECEMBER 1. 1949
TEN CENTS
ANOTHER VIRGIN ISLANDS STATION OK'D
UN To Honor Sarnoff
With Special Citation
Brig. Gen. David Sarnoff, chair-
man of the board of RCA, will be
cited on December 10 by the De-
partment of Public Information of
the UN "for his advocacy of con-
cepts of freedom to listen and free-
dom to look."
The presentation will be made
at a Carnegie Hall ceremony mark-
ing the first anniversary of the
adoption of the Universal Declara-
tion of Human Rights by the UN;
(Continued on Page 2)
Johns-Manville Renews
News Program On MBS
Johns-Manville has renewed, for
an additional 52 weeks, "Bill Henry
And The News" over Mutual effec-
tive January 2, it was announced
yesterday. The five-a-week, fifteen
minute news program represents
more than $1,000,000 in billings.
J. Walter Thompson is the agency.
Mutual also announced the re-
newal, for 39 weeks, of "Juvenile
Jury" over the entire web effective
January 1. Show is sponsored by
General Foods in behalf of Gaines
Dog Food.
Bristol-Myers To Appeal
FTC Ruling On Ipana
The Federal Trade Commission
ordered the Bristol-Myers Co., on
Tuesday to stoo advertising the
therapeutic value of Ipana tooth-
paste. The company shortly after-
ward announced its intention to
fight the order.
Lee H. Bristol, president of the
company, said "The Commission
(Continued on Page 2)
Documentary
"A Radio History of the War"
featuring the voices of men who
made history during World War
II will be presented on WNEW,
New York. The first of the series
will be broadcast on Sunday
from 5 to 5:30 p.m., and other
installments will be presented on
subsequent Sundays. Ted Cott
will produce and write the histor-
ical series.
BMB Advances Date
For Release OS Stuily
December 27 has been set as
the tentitive date for the release
of Broadcast Measurment Bu-
reau's Second Study. Originally
set for release last September,
the study has been delayed, ac-
cording to a BMB spokesman,
because of the complexity of this
study as compared with the first
stu-fy release in September of
1946. Three new day and night
time figures have been added.
BMB says.
Record Sales Grow
With N. Y. Dealers
Record sales in New York City
have increased in recent weeks
though they are still below last
year's figures, a Radio Daily survey
shows.
Dealers report in most instances
that the LP's are now leading the
field with 45 rpm disc buyers grow-
ing. The survey also shows that
78 sales are much less than in the
past.
The dealers indicated that the
(Continued on Page 3)
Airline Will Use Radio
And TV In Eight Cities
Trans World Airline will use ra-
dio in eight cities and television
in New York and Chicago to pro-
mote its "Quickie Vacation" plan.
The advertising for the winter
vacations is on radio for its second
(Continued on Page 2)
FCC Approves 2nd Outlet In Territory;
Sanctions Sale Of WCHS, WDAD
And Grants Two More CP's
Para, To Back Study
Of TV's UN Coverage
An analytical study of the TV
coverage of current General As-
sembly sessions, sponsored on CBS
by Ford Motor Co., will be con-
ducted by graduate journalism stu-
dents of Columbia University in a
special project to evaluate the ef-
fectiveness of the programs in re-
porting United Nations activities.
Financial requirements of the
study have been assumed by Para-
(Continued on Page 7)
Commercial Radio Service
Offered In Germany
The only all-German commercial
station is now open to advertising
from American exporters, the Pan
American Broadcasting Company
announced yesterday.
The international radio station
(Continued on Page 3)
Coleson Will Represent
Adv. Council On Coast
Robert C. Coleson of Hollywood
has been named Pacific Coast rep-
resentative of The Advertising
Council, T. S. Repplier, president
announced yesterday. Coleson has
(Continued on Page 3)
Broadcasters Would Abandon
Annual National Convention
Phoenix — Broadcasters of the 16th
District NAB went on record in a
resolution urging that the districts
be de-defined, board membership
reduced to approximately one-half
and that the national convention
be discontinued with district meet-
ings taking the place of the annual
get-to-gether. In adopting this reso-
luti on the broadcasters declared "it
;s the consensus of the Sixteenth
District that further streamlining of
NAB is desirable and imperative."
Declaring that United States re-
lations with Cuba are being ad-
versely affected due to violations
by Cuban broadcasters of alloca-
tions agreed upon at the Havana
treaty, the broadcasters urged that
NAB notify the United States rep-
resentatives at such negotiations to
(Continued on Page 5)
Washington Bureau of RADIO DAILY
Washington — The FCC
yesterday okayed the sale of
WCHS, Charleston, W. Va„
and authorized a second stand-
ard broadcast station for the
Virgin Islands. The WCHS
sale involved transfer of near-
ly complete stock control by
John A. Kennedy to the Tier-
ney Company, Bluefield, W.
(Continued on Page 3)
Ross Being Offered
As Seasonal Co-op
Offering Lanny Ross as a special
Xmas season co-op program for
local sponsorships, Mutual notified
stations yesterday that the Ross
package could be sold on a three-
weeks Monday through Friday basis
starting Tuesday, December 6th.
Ross will be heard in a 15-minute
program of songs and interviews
(Continued on Page 3)
Private Stations File
Their Briefs In Canada
Montreal — Private radio stations
took advantage of the sitting here
of the Royal Commission on the
National Advancement of Arts.
Letters and Sciences, to present
briefs criticizing CBC control of
radio in Canada. A brief presented
by Station CBF, which is a CBC
(Continued on Page 5)
Opposition
Registering annoyance at the
wired music and commercials
now being offered commuters
who pass through Grand Cen
tral station, the New Yorker
magazine is crusading against
such type of entertainment. Pe-
titions have also been passed
around on commuter trains ask-
ing the railroad to silence the
commercial sound system.
2
RADIO DAILY
Thursday, December 1. 1949
Vol. 49, No. 40 Thur., Dec. 1, 1949 10 Cts,
JOHN W. ALICOATE
Publisher
FRANK BURKE :
MARVIN KIRSCH
: : : Editor
Business Manager
Published daily except Saturdays. Sundays
and Holidays at 1501 Bror.idway, New York,
(18). N. Y.. by Radio Daily Corp., J. W.
Alienate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President; Chester B.
Bahn, Vice-President; Charles A. Alico£.'te,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Dailv.
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337, 7-6338.
Cable address: Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older. Chief 6417 Dahloneoa Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
612 N. Michigan Ave.
Phone: Superior 7-1044
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
under the act of March 3, 1879.
New Chicago Address
RADIO DAILY is moving its
Chicago offices today to 612
N. Michigan Avenue. The new
telephone number is SUperior 7-
1044. Hal Tate is manager of the
Chicago office.
FINANCIAL
— (November 30) 5
NEW YORK STOCK EXCHANGE
Net
Low Close Chg.
ABC
Admiral Corp.
Am. Tel. & Tel. .
CBS A
Philco
Philco pfd
RCA Common
Stewart-Warner . .
Westinghouse
Westinghouse pfd.
Zenith Radio
High
7
29%
14714 1
29%
84
12'/2
28
101 1
28%
7 7 —
291/4 291/4 +
46% 147
24'8
291/4
83%
24% —
29% —
84
12% 123-fe
115/g 115^ _
27% 27% +
00% 10034 . .
28% 28% 4
Va
NEW YORK CURB EXCHANGE
Hazeltine Corp. 15% 15% 15% + 3/„
Nat. Union Radio 25/8 2% 2% — %
OVER THE COUNTER
Bid Asked
DuMont Lab 135/r 145/8
Strombcrg-Carlson 13% 14%
RCA INSTITUTES, INC.
A Service of
Radio Corporation of America
One of the l*-a<liiig and oldest schools
of Radio Technology in America, of-
fer* it* Irainrd Radio and Television
technician* to the Broadcasting In
dnMry.
Our graduate! have
1 Ml CtaMH T ftftphnnm i.icmnt*.
Address inquiries to
Placement Director
RCA INSTITUTES, Inc.
350 W. 4th St., New York 14, N. Y
* COflillNG AND GOING *
ARTHUR CHURCH, general manager of
KMBC, Kansas City, Mo., a visitor yesterday
at the offices of CBS, with which the station
is affiliated.
CHARLES C. BARRY, vice-president of the
American network in charge of programs, re-
turned to New York yesterday following an
extensive trip to the West Coast.
EUGEN SHARIN, president of Ambassador
Films, Inc., producers of musical shorts, to-
morrow will leave via Pan-American Airways
for a trip to London, Munich and Vienna.
He'll be gone two months.
STANTON KETTLER, general manager of
WGBS, Miami outlet of CBS, is in New York
on station and network business.
ERIC SEVAREID, Washington correspondent
for CBS, on Sunday will be in Montevallo,
Ala., to speak on the subject, "The World
From Washington" at the Alabama State
Women's College.
PAULA CARR, of Roberts & Corr Produc-
tions, is back from a business trip to West
Virginia and Ohio, where she signed additional
stations for the ET-show, "From Your Home
Town to New York."
HERBERT ANDERSON, of NBC network
sales, today will go down to Washington for
tomorrow's meeting of the Association of
American Railroad Officials.
HAROLD FISHER, whose weekly news pro-
gram is heard on KNBC, San Francisco, has
left on a round-the-world trip. He will repre-
sent the American Institute of Pacific rela-
tions at the India Conference.
WORTH KRAMER, assistant general man-
ager of WJR, Columbia network affiliate in
Detroit, was in conference here yesterday with
officials of the web.
JOHN T. MADIGAN, American network's
director of news, today is in Erie, Pa., to
produce the Martin Agronsky program, which
will originate at that point. He'll be back
in New York tomorrow.
TESS MASE, assistant to Nancy Craig, femme
commentator on ABC, is back at the network
following a five-day "Thanksgiving Week-End"
house-party at her country place in Wilton,
Conn.
MARGARET WHITING hos returned to Holly-
wood after having spent three days in Cincin-
nati.
Bristol-Myers To Appeal
FTC Ruling On Ipana
(Continued from Page 1)
introduced the views on an infini-
tesimal minority of the dental pro-
fession who argued that massage
was not beneficial or that Ipana
toothpaste, with the action of its
essential oils, was of no material
benefit to the massage."
The Commission also requires the
company to discontinue ads claim-
ing that Ipana is used by twice as
many dentists -or recommended by
more of them to their patients than
other dentifrices.
iBristol - Myers has 60 days in
which to comply with the FTC
order or announce its intent to ap-
peal in the Appellate Courts.
Airline Will Use Radio
And TV In Eight Cities
(Continued from Page 1)
year, but television is being used
for the first time. Four New York
TV outlets and one in Chicago will
start spots about first of the year.
TWA has used radio stations and
Puerto Rican Migration,
Subject Of NBC Program
"Living — 1949" will devote its next
Sunday afternoon stanza to a study
of "the biggest free migration of a
people in recent years" when a
drama-document concerning the mi-
gration of Puerto Ricans to the con-
tinental U.S. will be aired. Ben
Grauer will narrate a script by Lou
Hazam entitled "Immigrant Citizens."
Opening at a Puerto Rican air-
port as 50 persons board a con-
verted war plane which will carry
them to the U.S., an eight-hour
journey costing $50 per bucket seat,
the narrative will follow an immi-
grant family in its search for ad-
justment here.
Sales Training Program
Motorola, Inc. has started a sales
training program for its television
retailers to explain new selling
methods. The manufacturer has
spent more than 85 thousand dollars
to supply training material to its
regional managers and distributors.
Films and booklets have been used
in many sessions to put the new
tec hniques over.
Secrets
of Love
UN To Honor Sarnoff
With Special Citation
(Continued from Page 1)
the event will be telecast by NBC
from 5: 15 to 5: 45 p.m.
The ceremony will be followed
by a roundtable discussion on
"Freedom of Information." Brig.
Gen. Carlos Romulo of the Philip-
pines and president of the UN
General Assembly, Dr. Gerrit Jan
Van Heuven Goedhart. Netherlands
representative to the UN, and Gen-
eral Sarnoff will take part in the
discussion. Benjamin Cohen. UN
assistant secretary general in charge
of Public Information, will be the
moderator.
Will Be Broadcast
The event will be rebroadcast
over NBC on Sunday, December 11
from 1:30 to 2:00 p.m. as the "Uni-
versity of Chicago Roundtable."
The freedom to listen concept
was first proposed by Sarnoff on
April 4, 1946 at a dinner in honor
of Dr. Quo Tai-Chi, then head of
the Security Council, and Trygve
Lie, UN Secretary General.
television in New York in the past
for regular promotion. The "Quickie
Vacation" plan is also being carried
in newspapers, magazines, and other
media. BBD&O is the agency.
This pussycat is pretty lavish with her affections for her pal.
the puppy dog. And she looks for all the world as if she's
whispering sweet secrets into his receptive ear.
Let us whisper a great big fact about Baltimore radio into
your ear. The big bargain buy for low-cost sales is W-I-T-H.
Yes, sir! W-I-T-H delivers a BIG audience to you at LOW cost!
W-I-T-H regularly provides more listeners-per-dollar than
any other station in town. That's why you can do so MUCH
on W-I-T-H for so LITTLE money.
So if you're in the market for low-cost results from radio in
Baltimore, call in your Headley-Reed man today and get the
full W-I-T-H story.
BALTIMORE, MARYLAND
Tom Tinsley, President • Represented by Headley-Reed 4
Thursday, December 1, 1949
RADIO DAILY
3
OK Virgin Is, Station;
Other FCC Activities
(Continued from Page 1)
Va., coal mining firm, for $650,000.
Kennedy, who has moved to Cali-
fornia, retains control of WSAZ,
Huntington, W. Va., and of con-
struction permits for FM and TV
stations in Huntington.
The new Virgin Islands station
will operate on the 1230 band with
250 watts unlimited. Cost estimate
by the permittee, radio American
West Indies, is $13,350. The first
station for the islands was also au-
thorized this year.
The Commission also okayed the
sale of WDAD, Indiana, Pa., for
$45,000, Thompson K., Cartlyn M.
and Charles M. Cassell purchasing
it from Paul J. and Alice L. Short.
Construction permits for new sta-
tions to operate daytime only were
okayed by the Commission for
Watertown Radio, Inc., Watertown,
Wise, and Pemiscot Broadcasters,
Inc., Caruthersville, Mo. The former
will operate on the 1580 band with
250 watts, with its construction cost
estimated at $16,937 exclusive of
buildings. The latter will operate
with one kilowatt on the 1370 band,
with cost estimated $16,854.
Radio-TV Luncheon Set
For Boy Scouts Campaign
Publicity material to be used by
the Boys Scouts of Greater New
York in their fund drive will be
presented to radio and television
executives at a luncheon on De-
cember 7th in the Hotel Roosevelt.
The chairman of the radio com-
mittee for the scouts, Warren Jen-
nings, will be M.C. for the oc-
casion. William E. Berchtold, chair-
man of the businessmen's committee
for the drive and executive vice-
president of Foote, Cone, and
Belding, will explain the objectives
of the campaign.
The Scouts are seeking two-
million dollars in their drive during
January and February in the greater
New York area.
New York stations will be pro-
vided with spot announcements in-
cluding brief statements by famous
people supporting the Scout cam-
paign. Interviews of people con-
nected with scouting are being
sought on other programs.
AP Names Dist. Chiefs
New AP Bureau Chiefs have been
appointed in Florida and Oklahoma
and a special membership repre-
sentative has been designated for
Florida and Georgia, it has been
announced. Noland Norgaard, for-
merly Oklahoma Bureau Chief, has
been named for the Florida Bureau,
and Austin Bealmear, formerly on
the New York sports staff, is the
new Oklahoma Chief. O. S. Morton
formerly Jacksonville Bureau Chief,
is charged with promoting AP
membership activities in Florida
and Georgia.
Record Sales Growing
With N. Y. C. Dealers
(Continued from Page II
confusion created by the issue of
the new speeds is disappearing.
Several say that when the buyer
is given an adequate explanation
of the 45 and LP records, there is
no confusion at all.
The record men pointed out that
sales this year have not come near
those of last year and 1947. They
add however, that the sales are
well above the totals during the
summer.
A spokesman for G. Schirmer,
Inc. says the sale of 33^ discs is
the strongest with 78's being about
equal. The 45's are reported as
becoming more popular.
Haynes-Griffin says 78's are go-
ing very slow with the LP leading.
The 45's are also reported as doing
very well.
Rabsons, Inc. say sales are still
somewhat slow, but add that they
are better than during the summer.
The LP and 45 discs are again re-
ported as selling well with the 78
sales down.
The Liberty Music Shop spokes-
man said the outlook is much
brighter and added that the public
is beginning to ask for the dif-
ferent speeds.
Commercial Radio Service
Offered In Germany
(Continued from Page 1)
representatives in New York say
most of the German market can
be covered by mass advertising over
Radio Sarrebruck. The 20,000-watt
station was destroyed during the
war, but rebuilt in 1945. Advertis-
ing has been carried only in recent
months.
Pan American points to the fact
that Germany has spent $700,000,000
annually for American exports since
1946, and that the market can ex-
pand further. Sarrebruck now
covers a good part of that market
by day and most of it by by night,
the company adds. The station
operates 17 Y2 hours daily.
Pan American says most large
American manufacturers already
have started operations in Germany
and more are expected.
Anniversary Program
Planned On Bill Of Rights
A special program commemorating
the 158th anniversary of the adop-
tion of the Bill Of Rights will be
broadcast by ABC direct from the
Sub-Treasury building in New York
on Thursday, December 15. Parti-
cipating will be Interior Secretary
Oscar Chapman, motion picture
pioneer Cecil B. DeMille, and Mess-
more Kendall, president of the Bill
Of Rights Commemorative Society.
Gardner Osborn, vice-president of
the Society, will serve as master
of ceremonies and Cardinal Francis
J. Spellman will deliver the invoca-
tion. The Bill Of Rights was enacted
on the Sub-Treasury site.
Coleson Will Represent
Adv. Council On Coast
(Continued from Page 1 )
been radio representative for the
council in the past four years on
a part-time basis. He will now
serve as liaison officer between the
council and the Advertising Asso-
ciation of the West and will operate
full-time from the Taft Building in
Hollywood. He also managed the
Hollywood office of NAB from 1946
to 1948.
Business Series Planned
For CBS Beginning Dec. 3
"You and Small Business" is the
name of a new Monday-through-
Friday series to be heard over CBS,
6:15 to 6:30 P.M. EST., beginning
Dec. 5th.
Secretary of Commerce Charles
Sawyer will tell about his recent
tour of the country on the initial
show. Host for this occasion and
following broadcasts will be Dwight
Cooke.
Guests Listed
The series will examine small
businesses and discussions by ex-
perts will be featured. Others to
be heard on the first week are
Harry L. Miller, chairman of the
Small Business Advisory Commit-
tee, C. F. Hughitt and C. Wilford
White of the Department of Com-
merce, and economist Lvsander T.
White.
Ross Being Offered
As Seasonal Co-op
(Continued from Page 1)
with Mae West scheduled to be the
first personality interview on next
Monday.
The short term co-op deal is an
innovation in Mutual program sales.
Idea for offering Ross for commer-
cial sponsorship on a co-op basis
came from stations on the network
who reported a demand among local
meixhants for a Xmas merchandis-
ing tie-in with this type of a show,
daily from 12:15 to 12:30 p.m., EST.,
Touchdown Club Dinner
To Be Aired By WMGM
WMGM will air the annual dinner
of the Touchdown Club of New
York tonight from 8: 00 to 8: 30 p.m.
Bob Zuppke, Illinois coach who
trained Red Grange, will receive
the club's annual award at the affair
being held at the Ruppert Brewery
banquet hall in Manhattan.
The club, an organization of for-
mer varsity football men, will also
have George Little, Grantland Rice,
and Art French as guest speakers.
Herman Hickman of Yale, Ed
Danowski of Fordham, Ed Dooley
of Dartmouth and other football
personalities will be present. Ward
Wilson of the WMGM sports staff
will be emcee for the occasion.
WELLES WINS
FREEDOMS AWARD
To Ruth Welles, KYW women's broadcaster, went
one of last week's coveted Freedoms Foundation
awards., a medal of honor and $1,500 in cash
presented at Valley Forge by General Eisenhower.
This award was for the design of a cookie cutter
embodying the Foundation's credo emblem., an
ingenious method of teaching children the organi-
zation's aims. This same ingenuity has won Ruth
Welles many awards for her work at the micro-
phone, and continues to win new listeners to her
daily program at 9:30-10:00 AM. For availabilities
and convincing evidence of sales-power, consult
KYW or Free & Peters.
PHILADELPHIA
50,000 WATTS
NBC AFFILIATE
ffix WESTINGHOUSE RADIO STATIONS Inc
WBZ . WBZA . KDK A . WOWO • KEX . KYW • W8Z-TV
National Representatives, Free & Peters, except for WBZ-TVj
for WBZ-TV, NBC Spot Sales
4
RADIO DAILY
Thursday. December I, 1949
snn fRancisco
By NOEL CORBETT
GRANT HOLCOMB, director of
news for KCBS, has been
elected to the Board of Directors
of Sigma Delta Chi, national jour-
nalism fraternity, San Francisco
Professional Chapter.
The Standard School Broadcast
(NBC's Western net on Fridays at
10 a.m.) will be heard on four
Alaska stations beginning January 6.
Dick Hiett, a Daly City kid is
the winner of the Hopalong Cassidy
colt-naming contest on KGO-TV.
He wins a trip to Hollywood to
meet Bill Boyd and the hoss.
KGO-TV is reshuffling its Satur-
day schedule to replace football.
Light classics, a religious program
and ice hockey will fill, with other
shows to be announced.
Pioneer Investors Saving and
Loan Association has signed to
sponsor the KCBS 7 a.m. news
broadcast Tuesdays, Thursdays and
Saturdays for 52 weeks starting
December 13. Long Advertising
Service is the agency.
Arthur Mortenson, merchandising
director from CBS, Hollywood, was
here last week to confer with
Arthur Hull Hayes and KCBS execs
and members of the Lions Interna-
tional regarding the Fred Beck Toy
Turnout, a charity drive over CBS.
Local winner of the Lux Radio
Theater search for the most beauti-
ful 15-year-old girl is Kathleen
Florness of Oakland.
New 45 rpm Records
Boost Library To 2000
New releases of 45 rpm records
will up the total listings in this
line to nearly two thousand, RCA-
Victor announced yesterday.
Classical, popular, country, west-
ern, blues, rhythm, and children's
records are all represented in the
45 repertoire, according to RCA.
The company says demands for
Red Seal records are in many in-
stances greater than those for
popular releases, and a substantial
number of classics will be added.
Initial purchases averaging $15
worth of records have been reported
by dealers, RCA says. The spurt
has been sparked by an intensive
promotion of the new player at-
tachment, it was pointed out.
New Red Seal titles on 45 rpm
which will be available for the
Christmas season include Bach's
Mass in B Minor, Beethoven's Piano
Concerto No. 2 and Ravel's "Mother
Goose Suite."
AC - DC Transcription Players
Tape, Wire, Disc Recorders
Sales-Rentals-Service
MILLS RECORDING CO.
161 N. Michigan Ave.
Chicago, III. De 2-4117
Windy City 11 ordnye. . .
• • • WWCA, Gary, Indiana, is planning to go on the air the
end of next week. Todd Branson has been appointed program director.
. . . Bill Hansen, BMI sales executive, is here at the Sheraton Hotel,
giving the local scene the onceover. He's very en-
ClliCClCJO thused over BMI's new song. "My Diary of broken
Dreams." . . . The Jennifer Holt who is here starring
in the "Uncle Mistletoe Show" for Marshall Fields over WENR-Tv, is
the daughter and brother respectively ot movie cowboy stars Jack and
Tim Holt. . . . Two veteran Chicago radio men have joined forces to
form the new radio-TV production lirm ot Dawson and Jackson with
offices at 360 N. Michigan Avenue. They are "Stu" Dawson, tormer
president of Feature Productions, and Lowell Jackson, long-time execu-
tive with the Katz rep iirm and former vice-president of Radio Features.
Inc. New Gimmick to their package producing plan is that a-ter three
years oi sponsorship a package will become the property of the agency
or sponsor with only a small royalty paid to the packager after that time.
ft ft ft ft
• • • Local time buyers at leading ad agencies here trekked
to South Bend last week to watch the Notre Dame-S. California
massacre as guests of Bob Swintz, manager of WSB1, Hob says
that even though his station is anxious lor a TV license, they
certainly don't want one in the UHF band. . . . Bill Spencer,
manager of WHOT in South Bend, giving the strongly entrenched
South Bend "Tribune" station a bit of a battle for business. . . .
The third South Bend outlet, WJVA, has shifted its base of opera-
tions to Mishawaka. Joseph Pawloski, local attorney, has taken
over management of the station and is trying to guide the station
out of its financial difficulties of the past year. Studios are now
located <at the Mishawaka Hotel.
ft ft ft ft
• • • WMOR taking bows for its hard-hitting "Report to the
People" program which blasted local apathy toward an anti-colored
riot which took place here recently. . . . Long time news commentator
Moulton Kelsey, who was last heard locally over Stations WCFL and
WIND for the Fair store and for Evocns Fur, is now half of the new
"husband and wife" show titled "Coffee with the Kelseys." Program
is aired daily over WGN at 9:15 ajn. . . . Many sponsors eyeing the
new Frann Weigle disc jockey show called "Stop the Record" which
is televised over WGN-TV Friday nights at 8:15 pjn. . . . Marjorie
Retzke of the WBBM continuity editing department and Wayne F. Gibbs.
Jr., of Richmond. Va., have announced their engagement.
ft ft ft ft
• • • Kenneth C. Price, manager of the 1950 Parts Dis-
tributor show, which will be held at the Stevens Hotel, May
22-25 reports that all booth space is already sold out! . . . Kiddies
who enter the best name in a contest conducted by Hank Grant
on WGN's "Let's Have Fun" show sponsored by Goldblatt's will
walk off with gads of prizes. Idea is to name Santa's Teddy
Bear. . . . Local stations pleased with the spot business placed
by the Household Finance Corporation. Jim Cominos at the Le
Valley agency, is account man. . . . Ernie Simon planning to take
his bride-to-be to the Bahamas on their honeymoon right after
Christmas. It'll be an all radio wedding as Dr. Preston People, star
of his own WGN and WJJD programs will officiate.
SOUTHWEST
WRAP, Ft. Worth, WBAP-TV's
football line-up from Nov. 24
to December 3 has viewed sports
fans jumping in the Fort Worth-
Dallas area. On November 24
(Thanksgiving) the top local high
school game of the year, Paschal
vs. Northcide, was telecast from
Farrington Field in Fort Worth.
Co-sponsors were Fritos (Glenn
Advertising) and West Texas Ap-
pliance Company (James McBride
Advertising). On Saturday, Novem-
ber 26, the station presented the
TCU-SMU annual grid classic from
TCU Stadium in Fort Worth. On
Saturday, Dec. 3, WBAP-TV pre-
sents the Notre Dame-SMU fracas
from the Cotton Bowl in Dallas.
Both of the college games will be
sponsored by Humble Oil and Re-
fining Company through Wilkinson.
Schiwetz and Tips, Inc. The SMU-
Notre Dame game will be filmed in
its entirety by WBAP-TV for airing
Sunday, December 4 for Fritos
through Glenn Advertising. Both
college games were aired bv WBAP-
820 for Humble.
KNBC To Get Award
San Francisco — KNBC and the
Standard Oil Company of California
will be cited for outstanding service
this Sunday, December 4, by the
local branch of the American Asso-
ciation of University Women.
The award for the Standard
School Broadcast and the Standard
Hour will be presented on the for-
mer show by Mrs. Carleton Gray,
president of the San Francisco
branch of the AAUW. John Elwood,
KNBC general manager, and T. S.
Petersen, president of Standard Oil
will accept the presentation.
The AAUW makes the award an-
nually to a locally originated pro-
gram considered outstanding in
education, arts, social studies, in-
ternational relations, or legislation.
ft
ft
WEVD
117 119 W. 46 St.
| HENRY GREENFIELD, Mg. Director N.Y.IS
Thursday, December 1, 1949
RADIO DAILY
5
NAB Regional Asks
Re-Defined Districts
(Continued from Page 1)
maintain the status quo established
by the Havana treaty.
Another resolution voiced oppo-
sition to the FCC adopting the new
rules recently proposed covering the
hours of FM operation. The resolu-
tion points out that "most of the
operators of FM stations are pro-
viding worthwhile service to the
public at a substantial financial
loss."
Endorse BAB Plans
The Southwest broadcasters en-
dorsed the action of the board in
establishing the Broadcast Adver-
tising Bureau and approved the
early activities and planning of the
new service. Maurice Mitchell was
commended for "his energetic,
thorough and effective leadership"
in the direction of BAB.
Other resolutions commended the
administration of Justin Miller, as
president; Richard P. Doheity for
his administration of the Employee-
Employer Relations department and
Don Petty as general counsel of the
industry organization.
No resolution was adopted regard-
ing Broadcast Measurement Bureau.
* AGENCY NEWSCAST *
GEN. CARLOS P. ROMULO, hero
of Bataan and now President of
the United Nations General As-
sembly, will be guest of honor at
a dinner at the Advertising Club
of New York next Monday. Cock-
tails at 6:30 p.m., dinner at 7.
ALFRED PAUL BERGER CO.,
Inc., has been appointed advertising
agency for Klik Promotions, Inc.,
New York, manufacturers of novelty
jewelry.
MAIL POUCH TOBACCO CO.,
Wheeling, W. Va., makers of Ken-
tucky Club Smoking Tobacco. Mail
Pouch Chewing Tobacco, Melo
Crown Cigars and other tobacco
products, has appointed Charles W.
Hoyt Company, Inc., New York,
advertising agency. The company
has been using radio, television,
magazine and outdoor advertising
to promote its brands.
Hospital Interviews Set
In WOR's Christmas Drive
WOR's John Wingate will be
Santa's helper this Sunday, Dec. 4,
when he interviews youngsters in
four New York City Hospitals to
find out what they want for Christ-
mas.
The program, Christmas in the
Children's Ward, will be presented
by the WOR News and Special
Features Division in connection with
the station's Fifth Annual Children's
Christmas Fund drive. Last year,
8,634 listeners contributed more than
$27,000 to the fund to provide toys,
clothing, Christmas trees, and tele-
vision sets for children in hospitals.
The interviews will be transcribed
in the wards and later presented
from 2:45 to 3:00 p.m.
The fund will also buy gifts for
infants born during the Christmas
week in 51 voluntary hospitals in
the five New York boroughs. Near-
ly nine-thousand infants and chil-
dren will be taken care of.
To Continue Opera News
Encouraged by a favorite audience
reaction to a dramatized recreation
of the Metropolitan Opera's first
night, Oct. 22, 1883, during last
Saturday's broadcast of ABC's
"Metropolitan Opera On The Air,"
"Opera News On The Air" will
present other highlights of Met
history on forthcoming programs.
Written by Allan Sloane for the
Henry Souvaine Agency, which
produces the show, the historical
highlights will be interspersed
among the next eighteen opera
broadcasts as an "Opera News On
The Air" intermission feature.
STANDARD RADIO TRANSCRIP-
TION, SERVICES, Inc., with home
offices in Hollywood, has announced
that the company's New York of-
fices are moving from 1 E. 54th
Street to new larger quarters in
the Georg Jensen Building at 665
5th Avenue. Alex Sherwood, vice-
president in charge of sales at
Standard, is in charge of the New
York office.
HAROLD DAVIS has been namad
an account executive of Radio Sales,
radio and radio station representa-
tives, CBS, effective immediately. He
was formerly assistant commercial
manager for WCAU, Philadelphia, in
charge of their New York office, and,
prior to joining WCAU, was pro-
gram director for WDAS. Philadel-
phia.
MARSHALL HURT has joined
the executive staff of Walter Weir,
Inc., New York. He was formerly
with the Bauerlein agency in New
Orleans, Wendell P. Colton Co..
McCann - Erickson, Inc., and the
Elmo Roper organization.
BBD&O's Bruce Barton. Alex
Osborn, and Ben Duffy are marking
30 years with the agency. Barton,
now chairman, and Osborn, the
vice-chairman, formed the agency
in 1919 with Roy Durstine. Duffy
who is now president, joined the
firm as a messenger. Barton, Dur-
stine, and Osborn merged with the
George Batten Co. in 1928.
Private Stations File
Briefs In Canada
WEST HOOKER TELEFEA-
TURES, Inc., has employed two new
account executives to call on New
York advertising agencies. They are
Richard Brill of Eagle Lion, Warner
Brothers and more recently director
of public relations at the Celotex
Corporation, and Edward Carlin,
agency and radio executive. James
Elkins, account man, who has been
with the firm since September, has
been upped to vice-president.
LEVY ADVERTISING AGENCY
of Newark, N. J., announces the
following accounts: The upholstery
division of Gimbels Department
Store, New York, radio currently
being used. American Limoges
China Company, manufacturers of
American Limoges Dinnerware, to
handle national radio and television
exclusively. Kitchen Sales Corpo-
ration, Newark, manufacturers of
the satin-aluminum, magic Cool-
eroller, the rolling pin with the
built-in refrigeration. National ra-
dio and television currently being
used.
DAVID O. ALBER ASSOCIATES,
with Gene Shefrin as account-
executive, have been retained for
publicity and promotion on Guy
Lombardo's East Point House Res-
taurant in Freeport, L. I.
ASSOCIATION OF COOK COUN-
TY CHRYSLER DEALERS has ap-
pointed the Olian Advertising Com-
pany, Chicago, as its advertising
agency to promote new and used
car sales as well as the service
facilities of its members. The open-
ing campaign is scheduled to coin-
cide with the appearance of the
new 1950 Chrysler.
DEAN SHAFFNER has joined the
sales presentations department of
the American Broadcasting Com-
pany as a writer, following five
years with The Biow Company as
radio and television research di-
rector. Previously, he had served
with both C. E. Hooper, Inc., and
Crossley, Inc., as production man-
ager on various research projects.
THE CUSHMAN BAKING CO.
of Portland, Me., and Lynn, Mass.,
again is sponsoring the Cinnamon
Bear series of 15-minute radio pro-
grams. This Christmas story for
children is being aired over nine
New England stations through Dec.
23. Newspaper copy is being used
in all nine cities calling attention
to the program. The account is
placed by the Harry M. Frost Co.,
Inc. of Boston.
CHAS. E. LOGAN, producer-
writer with Feature Productions,
has resigned his position to become
a partner in the newly-organized
firm of Burnett & Logan, marketing,
advertising and public relations, at
430 East Ohio Street, Chicago. Other
partner in the new firm is Hal Bur-
nett, former editor of "Industrial
Marketing" and executive editor of
"Advertising Age." The partners
worked together in the 1930's on
the public relations staff of Colum-
bia Broadcasting System, western
division, Chicago.
BRENNAN ADVERTISING
AGENCY, Houston, Texas, has been
elected to membership in the Amer-
ican Association of Advertising
Agencies.
(Continued from Page 1)
French-language station naturally
took the Corporation view. In op-
position to CBC policies were briefs
from Canadian Marconi Co. and
stations CKVL and CKAC, besides
small community stations.
The Canadian Marconi Company
testimony said the heavy hand of
government paternalism is a "nega-
tive factor devastating in its effect
upon radio and television in this
country."
It deplored the "do-nothing policy"
and other "fallacies" which it claim-
ed underlay the reasoning behind
the terms of the Canadian Radio
Broadcasting Act of 1932.
The brief also attacked the sug-
gestion recently put forward at the
commission's hearings by the Royal
Architectural Institute of Canada
that the future of radio and tele-
vision be firmly established in the
hands of "the cultural leaders of
the country."
This suggestion was dismissed by
the brief as 'reductio and absurdum"
reasoning.
Station CKAC claimed the CBC's
constantly increasing commercialism
was encroaching on the field of pri-
vate stations, particularly over
French channels. The brief charged
that the CBC had given "unjustified"
rate cuts for commercial programs
over the French networks amount-
ing to over $6,000 yearly.
The Commission asked the station
for a letter outlining the cases in-
volved in the alleged rate-cutting.
Station CKVL urged that all fu-
ture television development be re-
stricted to existing public and pri-
vate radio exclusively. This brief
also envisaged possible bombing
raids by hostile powers on heavily
populated areas and suggested that
public and private stations be en-
couraged to put themselves imme-
diately on a "possible invasion
basis."
The brief argued that "with robot
planes able to follow regular broad-
cast stations to populous centers,
special forms of low-angle fre-
quency modulation (FM) broad-
casting from transmitters located
remotely from populous centers
should be encouraged."
The brief submitted on behalf of
many small community broadcast-
ing stations asserted that the public
interest in the radio field was best
served by a public body responsible
to Parliament than by "big enter-
prises."
It recommended observance of the
principal, however, that no person
should be both competitor and regu-
lator, and urged that the CBC's
commercial department be made a
separate and different corporation.
Stork News
Lee Otis, news editor at CBS, is
the father of a seven-pound, 12-
ounce girl born yesterday to Mrs.
Otis at Parsons Boulevard Hospital.
plug runes
RADIO DAILY:
Thursday, December 1. 1949
On Records and Transcriptions
TELL ME WHY
RYTVOC, Inc.
1585 Broadway New York 19. N. Y
"HUSH LITTLE DARLIN "
Recorded By
Perry Como Eddy Howard
Dick Haymes Curt Massey
Kay Kyser Jerry Falligant
MICHAEL MUSIC CO., Inc.
1619 Broadway Jerry Johnson
New York City Gen. Mgr.
You'll LUV this novelty!
IT MUST BE L U V
MANOR MUSIC COMPANY
1619 Broadway New York City
Nothing Can Stop This!
"FOREVER WITH YOU"
by the writer of "My Happiness"
FORSTER MUSIC PUB., INC.
1619 Broadway, New York 19, N. Y.
216 S. Wabash Avenue, Chicago 4, III.
A HIT Is Bornt
"BLUE FOR A BOY-
PINK FOR A GIRL"
Vaughn Monroe on RCA-Victor
Al Gallico Music Co. Inc.
501 Madison Ave., New York, N. Y.
Revival of a Million Copy Hit!
"AM I WASTING
MY TIME ON YOU"
STASNY MUSIC CORP.
1619 Broodwoy New York City
recorded
by
PEARL BAi LEV
Hcsmory
GENE COLIN
Ronc'o
JIMMY DORSEY
Columbia
RUSS MORGAN
Decca
ALVINO REV
Capitol
JACK TETER TRIO
London
CLAUDE TH0RNHIU
Victor
won os and musk;
By PINKY HERMAN
• • • TIN PAN ALLEY OOPS:— The cycle has again made a
complete revolution since 1930 when hillbilly numbers such as "When
It s Springtime In The Rockies," "When The Moon Comes Over The
Mountain," "Big Rock Candy Mountain," "She'll Be Comin' Round The
Mountain," and "Little Sweetheart of The Mountains" were the nation's
top tunes, . . . today we iind among the leaders "lealous Heart,"
"Room Full of Roses," "I'm Throwin' Rice At The Girl I Love," "Slippin'
Around," "Raindrops and Teardrops," "Someday You'll Want Me To
Want You," "Tennessee Polka," "Why Don't You Haul Off and Love
Me" and of course, "Mule Train." . . . thus, look for a general exodus
of tin pan alleyites soon for the surrounding countryside, mountains
(Catskill, Adirondack, Ramapo, etc.) and nearby dude ranches, to com-
mune with nature and mayhap gather necessary inspiration, material
or hold face-to-face meetings with psuedo-cowpunchers sod-busters
and our hayseed cousins.
ft ft ft ft
• • • Edwin B. Morris & Co., reviving the hit of 1945 "Let
It Snow, Let It Snow, Let It Snow" toy Sammy Cahn and Jule
Styne and "The Christmas Song," (Burke & Van Heusen, Inc.)
written by crooner Mel Torme and Robert Wells. ... • NBC
should find another spot for the listenable Dick Dudley, whose
'Rockabye Dudley' series bowed out last Friday. . . . airwaves
need programs that beam warmth and friendliness such as
Dudley offers. ... • Maestro Arnold Johnson and Carmen
Lombardo have collaborated on a Hawaiian number "Lilokalani,"
a cinch for the Hit Parade. . . . published by Lombardo Music.
... • Bob Miller, Inc., is the publisher of "Oh How I Cried"
written by Jimmie Hodges and Bob Nichols. ... • Patti Lure;
(Miss Montana of 1949) does such a fine singing job on Jack
Shaindlin's ballad, "Dawn Over Manhattan" in the Fox short
subject, 'Music In Manhattan' that Johnny Thompson will in-
clude it in his next Langworth Transcription. . . . • Film
execs, who plan to make a flicker based on the life of deejay
Dick Gilbert, are considering Frank Sinatra or Frankie Laine.
. . . why not Gilbert to portray 'Gilbert'? ... • Herald-Trtb
radioed. John Crosby will speak at Radio Club Social at N.Y.U.
Monday nite.
ft ft ft ft
• • • ON AND OFF THE RECORD:— The teaming of Bing Crosby
with Fred Waring's Pennsylvanians on the new Decca coupling of
"Way Back Home" and "Iowa Indian Love Song" results in a fine
platter which will get lots of deejay attention. ... • Tony Pastor's
great Columbia biscuit of the sensational new novelty, "If I Had A
Million Dollars" backed with "My Mammy," the standard is on the
market but four weeks and already is appearing on numerous disk
jockeys' best. . . . this waxing should win T. P. a million new fans.
... • Wait till you hear Dinah Shore's clever rendition of "Bibbiddy-
Bibbiddy-Boo. ... • London Records has a sleeper in Theresa Brew-
er's great rendition of "I Beeped When I Shoulda Bopped" flipped with
the oldie, "Ole Man Mose." The top side is a cinch for plenty of
whirls on deejay turntables and should also garner quite a few buf-
faloes in the jukes. . . . • Victor will re-release Rudy Vallee's
"Drunkard Song" thanx to Russ Offhaus.
ft ft ft ft
• • • SHARPS AND FLATS: — Superior Music is reacti-
vated with firm going all out on "Just Driftin' Along" penned
by Roy Newell and Nat Simon. ... • Barton Music will pub-
lish the new Al Rickey-Kay Twomey ballad, "Five Eleven Hap-
piness Lane," a clever and catchy ditty. ... • Victor Selsman
joins Valando Music, working on "Echoes" and "Wedding Bells
Will Soon Be Ringin." Gene Piller added to Laurel Music staff
to exploit "Meadows of Heaven." ... • Francine Falkon, who
graduated from "Hour of Charm" to become one of the finest
concert contraltos, guestrills MBSunday at 9 on Sylvan Levin's
Opera Concert.
PLU G TU n ES
Wedding Bells Will
Soon Be Ringin'
LAUREL MUSIC CO.
1619 Broadway New York City
SOME DAY
(You'll Want Me To Want You)
DUCHESS MUSIC CORPORATION
Making Our Debut With A Hit!
"A NEW SHADE OF BLUES"
MAYPOLE MUSIC CO.
22 F. 67th St. New York City
Phone: REgent 7-4477
I WISH I KNEW
Should step right out in front —
Just recorded for RCA-VICTOR
by DOLPH HEWITT
ADAMS, VEE & ABBOTT, Inc.
216 S. Wabash Ave. Chicago 4, III.
My Heart Goes With You
by Thomas G. Motto*
— ♦ ♦ —
JAMES MUSIC, Inc.
1650 Broadway Room 709 N. T. C.
Brand New Novelty!
"If I Had A
Million Dollars"
(I Would Give It All to You)
TONY PASTOR'S
Sensational COLUMBIA Record
#38577
RYTVOC, Inc.
1585 Broadway New York 19, N. Y.
Section of RADIO DAILY, Thursday. December 1, 1949 — TELEVISION DAILY is fully protected by register and copyright
PRIVATE TV FOR CANADA URGED
TELE TOPICS
THE NOISIEST OCTETTE in TV may
■ be found cavorting weekly on "Pan-
tomime Quiz," an opus that recently
marked its second anniversary in Holly-
wood and has been on CBS, New York,
for a considerably shorter time, both un-
der the aegis of Chevrolet Dealers. The
members of this rowdy group are movie
actors — some big-name, some medium-
name and some no-name — and divided
into two teams, they play charades. They
all are pretty adept at this sort of thing,
especially the regulars who seem to have
developed a telepathic code that gives
them quite an advantage over the guests.
The participants get louder as The Game
progresses and at times the girls, all
blondes, sound as though they're going
to shriek themselves into laryngitis. It's
a pretty amusing show usually, although
the actors always seem to have a better
time with it than we do. . . . Items: As
one of the performers was acting out her
part recently, she pointed to her throat.
A beautiful blonde on the same team,
(they're all beautiful on the show) re-
peatedly suggested, "larnyx? larnyx?" Sec-
ond item: At the second ann'y airer, the
cast let producer-emcee Mike Stokey
have a layer cake square in the mush;
they all thought it was a wonderful gag.
. . . Recording quality on the show is as
bad as most. Bernie Ebert is co-producer.
Campbell- Ewald the agency.
•
rORMER DANCING STAR Mitzi May-
• fair chalked up a double header for
her favorite show on the Hooper count
Thanksgiving Day. 'Twas the first Thurs-
day that Mitzi has been home in over
30 weeks and she had to convince Hoop's
caller that she had two sets going, both
tuned to "Stop The Music." After insis-
tent quizzing by the interviewer, she
established that the cook and the maid
were watching one set while her guests
were watching another. In a cooperative
mood, she volunteered the information
that both groups always watched "Stop
The Music" and that it was their favorite
show. What she didn't volunteer, how-
ever, was the fact that she and her hus-
band, Charles Henderson, co-produce the
giveaway for the Lou Cowan office and
that the servants' interest was hypoed by
their preparation of an after-show holiday
feast for the stanza's cast and crew.
•
HAUL TRIPP, star of Mr. I. Magination
* and lyricist of "Tubby The Tuba," has
completed a similar work dedicated to
the Philadelphia Zoo, now marking its
75th anniversary. Titled "Adventures of
the Zoo," the new work will be narrated
by Tripp at its premiere performance by
the Philadelphia Orchestra Dec. 17.
Guy Lebow pinch-hit for the ailing Russ
Hodges on the CBS boxing pickup from
St. Nick's last nite.
Pye Cameras Used
On WOR-TV Remote
First on-the-air demonstration in
this country of cameras made by
Pye, Ltd., major British manufac-
turer, was held last night when
two Pye cameras were operated side
by side with WOR-TV cameras dur-
ing the station's coverage of boxing
bouts at the New York Athletic
Club.
The Pye cameras, which were
manned by British crews in this
country to demonstrate the equip-
ment as part of an export drive,
used a new pick-up tube called
"Image Photicon," which the com-
pany claims provides a more de-
tailed picture with better shading
effects.
Half of last night's program was
scanned by WOR-TV and half by
the British crew.
B. J. Edwards, head of the Pye
team in this country, said his firm's
equipment would sell here for about
15 per cent less than comparable
American equipment.
Other members of the British
team are J. E. Lakin, director in
charge of arrangements for the
team; William Jones, designer of
the equipment; N. Q. Lawrence,
program and lighting director; and
engineers D. H. Fisher, C. H. Babbs
and John Hurst. Chief mechanical
engineer is Donald Jackson.
Goodrich Adds WSB-TV
WSB-TV, Atlanta, has been added
to the station roster for "B. F. Good-
rich Celebrity Time" bringing the
show's total to 23. Carried by ABC,
program is a World Video package.
Para. To Back Study
Of TV's UN Coverage
(Continued from Page 1)
mount Pictures, which has offered
to contribute $500 to the Dean's
fund of the Columbia Graduate
School of Journalism and $500 in
student prizes as well as a 19-inch
DuMont receiver for use in carry-
ing out the project. Paramount
camera crews handle the daily pick-
ups of the UN sessions for CBS.
Students will be organized into
groups and assigned to study the
UN pickups with emphasis on
evaluating their effective presenta-
tion to school and theater groups
and home viewers.
At the end of the current As-
sembly session, the students will
be required to present critiques,
with prizes to be offered for the
five best presentations.
Judges of the contest will be
Benjamin Cohen, Assistant Secre-
tary-General of the UN; Prof.
Boscoe Ellard. of Columbia, and
Paul Raibourn, vice-president of
Paramount.
KTLA Sells Two
Sale of two KTLA, Hollywood,
shows to national advertisers was
announced yesterday by Cris Rash-
baum, eastern sales rep of Para-
mount. Penick & Ford, maker of
My - T - Fine desserts, signed for
"Sandy Dreams," weekly children's
stanza, for 13 weeks, beginning Dec.
3, through BBD&O, Pioneer Scien-
tific Corp., through Cayton agency,
signed for "At The Mat," weekly
interview stanza, for 26 weeks.
Free Enterprise As
Spur To Video's
Growth Seen
Three N. Y. Cities Join Web,
Bring Bell System Total To 24
Montreal— Amendment of Cana-
da's broadcast legislation "to give
private interests equal rights with
the CBC in the television field," and
establishment of "an independent
government regulatory authority"
for TV v/ms urged by the Montreal
Board of Trade in a brief filed with
the Royal Commission on National
Advancement of Arts, Letters and
Sciences.
The Board took exception to a
CBC brief submitted earlier which
emphasized that "in the national
interest there must be a develop-
ment of television by the national
broadcasting system," and said:
"It aDoears to be the opinion of
the CBC that if television was
turned over to private companies,
there would be a predominance of
programs from the United States
and that the gospel of Canadianism
would thereby be weekened. The
Montreal Board of Trade does not
agree with this opinion."
The brief continued: "With pri-
vate enterprise willing to risk its
capital in the development of tele-
vision, even with governmental con-
trol, it is difficult to understand
why this should not be permitted
as not only will it mean a consider-
able saving to taxpayers, but it
will also mean that the mechanics
of broadcasting TV will be devel-
oped more quickly.
"It is submitted therefore that
private enterprise should be per-
mitted, in fact, encouraged to de-
velop television with reasonable
governmental regulations super-
vised by an independent govern-
ment body."
The Bell System's TV network
facilities will be expanded to a
total of 24 cities today when service
is inaugurated to Schenectady,
Utica and Syracuse. N. Y.
Coaxial cable between New York
and Albany, in telephone service
since spring, 1948, has been equipped
for TV and will form part of the
new link. From Albany the web
stretches to Syracuse via radio re-
lay with four intermediate stations
at Rotterdam, Cherry Valley, Deer-
field and Sullivan. Schenectady will
be served via a seven-mile link
from the Rotterdam station and
Utica via a three-mile hookup from
Deerfield. Utica's first station,
WKTV. will begin commercial oper-
ations today.
WHEN, the only outlet in Syra-
cuse, will hold a dual celebration
today, marking its interconnection
with the web and its first anni-
versary. AT&T and station officials
will take part in ceremonies mark-
ing the opening of live network
service, while a special anniversary
program will be aired tonight.
WRGB, pioneer outlet of General
Electric in Schenectady, has been
receiving network programs from
New York for the past several years
via a GE relay hookup.
'Believe It' Back Ian. 4;
Ballantine Will Sponsor
Robert I. Ripley's "Believe It Or
Not" returns to NBC Jan. 4, 8 p.m..
with a new half-hour dramatic for-
mat under sponsorship of Ballan-
tine ale and beer. Name performers
will be used on the new show. J.
Walter Thompson is the agency.
Two Join UA TV Sales
Appointment of Herb Harris and
Mark Scott to the United Artists TV
sales staff was announced yesterday
bv John Mitchell, UA tele topper.
Harris, formerly with NBC. will
headquarter in Dallas and Scott,
formerly in radio sales and pro-
motion, will work out of the UA
Chicago exchange.
I
RADIO DAILY
Thursday. December 1, 1949
PROmOTION
Christmas Letter
A Christmas letter mailed to Long
Island merchants by WHLI and
WHLI-FM, Hempstead, L. I., advises
that "The easy way to get More
Holiday Business is to advertise now
over WHLI."
The letter reminds merchants that
— "Your biggest season of the year Is
here. There will be lots of business
around. But, be sure to get your
slice of it by advertising over WHLI
— the station that has more daytime
listeners in this area than three key
network stations."
Merchants are advised to call the
station to have an account executive
visit them with no obligations, to
show how they can — "Boost holiday
sales and profits by using WHLI to
rea~h customers and prospects In
Nassau, eastern Queens and western
Suffolk."
Three Buffalo Stations
Launch Xmas Promotion
Buffalo — Christmas came to Buf-
falo on Thanksgiving day with a
Christmas parade down Broadway
Thanksgiving morning including
balloons, floats, painted clowns and
of course, Buffalo's three radio
stations, WKBW, WBEN, and WEBR.
Static Booth Placed
WKBW placed a static booth over
the reviewing stand for the complete
description of the parade. WEBR
used their sound truck which they
had painted in candy stripes and
had an Indian on top, in the line
of march and broadcast as they
moved along. WBEN had a float
with live people dressed in cos-
tumes of colonial times representing
Thanksgiving and on the other end
of their float a replica of Santa
Claus on his throne. A WBEN tele-
vision camera moved between the
two as if taking television pictures
of Santa and Thanksgiving cele-
bration.
Conversation With Bystanders
WKBW had a 1950 Ford con-
vertible with a seven-foot replica
of microphone placed on top and
Roger Baker, WBKW's newscaster
rode in this convertible up and
down the sidelines on the line of
march interviewing and talking
with the spectators while Mike
Mearian, WKBW disc jockey re-
mained at the reviewing stand giv-
ing a running commentary of the
parade as it was passing.
means SuiineU
Ut'&cdUtneU'
C0RST-T0 -COAST
WTRF Manager Chairman
Bellaire, O. — Robert W. Ferguson,
the station manager of WTRF and
WTRF-FM, has been named chair-
man of the publicity committee of
the Wheeling, West Va. Retail
Merchants Division of the Ohio
Valley Board of Trade.
WHBF Xmas Broadcast
Rock Island, 111. — WHBF and
WHBF-FM will broadcast "The
Messiah" sung by the Augustana
College Handel Oratorio Society,
on Monday evening, Dec. 12. This
is the 69th season the music has
been sung by the college chorus
and the fourth consecutive year
WHBF has been the exclusive out-
let for the program in its entirety.
All commercial programs on WHBF
will be cancelled for the Christmas
music broadcast.
Mrs. Santa On WELI
New Haven, Conn. — Daily reports
on the pre-Christmas activities at
the North Pole are now being broad-
cast by Mrs. Santa Claus on WELI
at 4:45-5:00 p.m. Monday through
Friday. This is the fourth consecu-
tive year WELI has presented this
special program series, sponsored
by the W. T. Grant Company. The
program includes reports on acti-
vities at the North Pole Toy Fac-
tory; chatter by Jo-Joy, Santa's
special helper; and telephone calls
and special gifts to children who
write to the program.
Stork News
Boston — Harold Segal, of the
WCOP sales department, is the
father of a 7 lb., 6 oz. girl, Judith
Ann, born November 26th.
Chaplin Radio Guest
Phoenix, Ariz. — NBC's roving cor-
respondent, W. W. Chaplin, who
originated one of his "Report on
America" broadcasts from KTAR,
appeared as guest on Howard Pyle's
"Arizona Highlights" program.
Chaplin, formerly stationed in
Moscow made some observations
on the current international situa-
tion.
Insurance Firm To Sponsor
Philadelphia, Pa.— The Farm Bu-
reau Insurance Company has con-
tracted for sponsorship of a daily
five-minute morning news program
on WFIL for a period of 13 weeks,
beginning Monday, December 5. The
program will be aired at 6:55 a.m.
Monday through Saturday.
Sammy Kaye On WDRC
Hartford, Conn. — When Sammy
Kaye was here for a personal ap-
pearance at the State Theater, he
broadcast his nationwide CBS
"Sunday Serenade" show from the
studios of WDRC last Sunday. Kaye
and his group just had time to fit
in the broadcast between stage
shows.
Ward Named KRMG Director
Tulsa, Okla.— Perry W. Ward has
been named program director of
KRMG, new 50,000 ABC affiliate.
Ward was a producer-emcee with
the NBC-Blue, and later did pro-
duction and programming with ABC,
CBS and NBC in Hollywood. He
returned to Oklahoma City as pro-
gram manager for KOMA, and for
the past two years has been free-
lancing.
Series About The Fvture
Detroit, Mich.— WWJ-AM and FM,
in cooperation with the YMCA and
the Detroit Public School System,
is presenting a series of 13 weekly
programs entitled "It's Your Fu-
ture." The program is aired from
7:45-8 p.m., Wednesdays, and is de-
signed to bring youth, as future
citizens, workers and leaders of
business, industry, and the profes-
sions, into relationship with their
future employers.
WSTC School Announcements
Stamford, Conn. — School super-
intendents of towns in the surround-
ing area are cooperating with WSTC
and WSTC-FM to bring emergency
school signals to students. "No
School" announcements because of
bad weather during the coming
winter months will be broadcast by
the Stamford station. School offi-
cials will have secret identifications
to eliminate pranks.
WLAW Special XMAS Show
Lawrence, Mass. — WLAW will
offer a novel Christmas program
over the air during a two-week
period starting December 12 and
ending December 23. The program
will consist of a two-way telephone
interview with special events di-
rector Fred Laffey representing the
children of America, and chief an-
nouncer Richard Hickox assuming
the role of Santa. The program will
be heard every afternoon, Monday
through Friday, at 4: 55 o'clock dur-
ing the two-week period. The pro-
gram is titled "Letters to Santa."
New KBON Member
Omaha, Neb. — Mrs. Mayme M.
Allison has joined Station KBON
as director of women's activities.
Her quarter-hour program, " 'Round
the Town" will be aired at 10:45
a.m., Monday through Friday, and
will feature shopping news and in-
formation on entertaining, fashions,
and home making.
Lawrence Local Chairman
Boston, Mass. — Craig Lawrence,
general manager of WCOP, will
serve as chairman of the Radio
Division in the forthcoming cam-
paign for the Suffolk County Chap-
ter, of the National Foundation for
Infantile Paralysis, of which Charles
E. Kurtzman, N.E. division manager
for Loew's Theaters, is general
manager.
you can
do it better
with the
revolutionary
ACTUAL
SIZE
ALTEC
21 B
MINIATURE
MICROPHONE
It achieves uniformity of re-
sponse . . . provides greater
tonal fidelity ... it is omnidirec-
tional... it is blastproof, shock-
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build-up . . . more net acoustic
gain before encountering feed-
back . . . tiny size contributes
to remarkable versatility of
positioning, . . extends the
fidelity of sound transmission.
VOL. 49. NO. 41
NEW YORK. FRIDAY. DECEMBER 2. 1949
TEN CENTS
COY DISCUSSES FREEDOM, AND PROBES
NAB Election Forms
For Directors Mailed
Washington Bureau of RADIO DAILY
Washington — NAB said yesterday
that certification forms for the nom-
ination and election of directors
have been mailed to all members.
The election is to be completed by
March 17. with directors to be
elected from the even-numbered
NAB districts. Actual district elec-
tions may be made by mail or at
special meeting, at the option of the
district directors.
NAB said also that its members,
voting in a mail referendum, have
overwhelmingly approved an amend-
ment to the NAB by-laws which
(Continued on Page 3)
Book Publisher Buys
Sat. Half-Hour On ABC
Doubleday & Company has pur-
chased the quarter-hour periods im-
mediately preceding and directly
following broadcasts of the Metro-
politan Opera for two one-shot pro-
grams on Dec. 5 over 70 stations
of the ABC network.
Programs will feature Jacques
Fray with recorded music. Deci-
sion by the book company to buy
the net time was arrived at fol-
(Continued on Page 3)
Oil Co. Buys Newscast
On Alaskan Stations
The Union Oil Co. will sponsor a
15-minute daily newscast six days
a week over the Alaska Broadcast-
ing System, it was announced yes-
terday.
The contract is for one year and
represents more than $27,000 in
gross billings. Union is third major
(Continued on Page 2)
Service
In response to an assistance
plea made by the Greensboro,
N. C, Junior Chamber of Com-
merce. W C O G . Greensboro,
raised $2,000 from listeners with-
in twenty-four hcurs to pay for
an operat'on which meant the
difference between life and death
to six - year - old "blue" baby
Phvl'H Carter. Plea was made
on Friday evening.
Boivles Winning
Benton to Senate
Governor Chester Bowles of
Connecticut is expected to name
his only advertising agency part-
ner, William Benton to the post
of Senator succeeding Raymond
E. Baldwin, Republican, who re-
signed to go to the State Sup-
reme Court. Benton's appoint-
ment as an independent is said
to have the approval of Senator
Brien MrMahon, Democrat, of
Connec'.icut. Cov. Bow'es asso-
c:ation with Benton dates back to
1929 when they formed the ad-
vertising firm of Bentcn & Bowles.
Fire Destroys WDMG
Stations Offer Aid
Douglas. Ga. — The generosity of
neighboring radio men has pre-
vented the interruption of broad-
casts by WDMG whose studios and
offices were destroyed by a fire on
the night of November 25.
The fire began in the Radio Centre
Building after the one kw. sunrise
to sunset station had signed off
for the day and swept through
(Continued on Page 3l
Tnt'l Harvester Buys Time
On WMCA For New Prod.
International Harvester will in-
troduce a new line of refrigerators
in the New York area with a spe-
cial radio offer over WMCA starting
tomorrow.
The company, in a co-op show
(Continued on Page 2)
FCC Head Says Commission Is Eager
To Scan All Operations; Stresses
Broadcaster-R espons ibilities
Bryson Steps Down,
Mickelson In, At CBS
Sig Mickelson, director of public
affairs and production manager of
CBS station WCCO, Minneapolis-
3t. Paul, has been named director
of the CBS division of discussion,
succeeding Dr. Lyman Bryson, ef-
fective Feb. 1, 1950, it was announced
by CBS vice-pres. Davidson Taylor
yesterday.
Dr. Bryson, who has also been a
(Continued on Page 4)
Cedric Adams Signed
For CBS Commentary
Pillsbury Mills, Inc., Minneapolis,
-ponsor of "House Party" Monday
:hrough Friday over CBS at 3:30
o 3:55 p.m., has added an addi-
ional five minutes to the time seg-
ment to present Cedric Adams in
(Continued on Page 3)
ABC To Cover NAM
Industries Meet In N. Y.
ABC will carry the highlights of
the 54th Congress of American
Industries from the Waldorf As-
toria in three quarter-hour broad-
casts December 7, 8, and 9.
The Congress is sponsored by the
(Continued on Page 2)
New Hooper Measurement
Outlined At Press Luncheon
C. E. Hooper, president of C. E.
Hooper, Inc., told a press gathering
yesterday at a special luncheon, of
a new measurement service, where-
by the results of network radio
program listening can be effectively
measured with regard to the sale
of a particular sponsor's product on
a given program, in terms of those
who listen to the program and
those who do not.
Labeled "Sales Impact Ratings,"
the method involves a means of
matching a sample of listeners to
the program with a sample of non-
listeners to the program, both of
which are similar in major signi-
ficant respects except listening. The
product "use" which results from
listening to the program can thus
be isolated for measurement. This
"matching" can be trusted to elim-
inate significant variables which
(Continued on Page 3)
Amherst, Mass. — FCC
Chairman Wayne Coy re-
peated last night that the
Commission is anxious to un-
dertake a full-scale study of
network operations, with FM,
TV, talent-bureau and record-
ing-company practices stud-
ied, along with the overall
problems of network relations
(Continued on Page 6)
Radio's Future Okay,
Broadcaster Reports
Trenton, N. J. — "Paraphrasing
Mark Twain," declared Carl Mark,
executive vice-president and gen-
eral manager of WTTM, NBC af-
filiate in Trenton, "reports of radio's
phenomenal growth in the face of
the upsurge of television are not
exaggerated."
Mark pointed to the fact that ra-
dio stations all over the country
in television markets are racking
(Continued on Page 4>
'Radio Theater' Continues
To Lead Nielsen Ratings
"Radio Theater" continued to lead
the Nielsen sweepstakes with a 27.2
rating while "Arthur Godfrey's
Talent Scouts" nosed out Jack
Benny for second position with a
22.5 rating, according to the latest
Nielsen-Rating Top Programs' re-
(Continued on Page 2)
Santa's HHpcr
Stamford. Conn. — Twenty
minutes before the arrival of
Santa Claus at the C. G. Mur
phy store here, station manager
William Morris of WSTC. de-
cided to broadcast the event. A
line was dropped out the win-
dow to the nearby store and
the program was on the air. It
proved so successful that the
store manager ordered a repeat.
2
RADIO DAIL1
Friday, December 2, 1949
Vol. 49, No. 41 Friday, Dec. 2, 1949 10 Cts.
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays. Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. VV.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager ;
Marvin Kirsch, Vice-President; Chester B.
Bahn, Vice-President; Charles A. AlicoLte,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Dailv.
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337, 7-6338.
Cj.ble address: Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older. Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
612 N. Michigan Ave.
Phone: Superior 7-1044
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postomce at New York, N. Y.,
under the act of March 3, 1879.
FINANCIAL
(December 1)
NEW YORK STOCK
ABC
Admiral Corp.
Am. Tel. & Tel.. .
CBS A
Philco
RCA Common
RCA 1st pfd
Stewart- Warner
Westinghouse
Westinghouse pfd.
Zenith Radio ....
NEW YORK
Hazeltine Corp.
Nat. Union Radio
High
7%
291/2
1471/4 1
247/8
291/4
121/2
73
12
281/4
lOW/s 1
287/a
CURB
151/,
2%
EXCHANGE
Net
Low Close Chg.
67/s 7% 4- %
291/2 291/2 + 1/4
47 147V4 + Va
2434 24%
291/s 291/a — ya
121/4 123/8
73 73 — 1/4
II3/4 12 + 3/8
277/8 28 + l/8
017/8 1017/8
285/s 28%
EXCHANGE
151/2 151/2
21/2 21/2
OVER THE COUNTER
Bid Asked
DuMont Lab 135/8 14? 8
Stromberg-Carlson 131/2 14%
New Musical Series
Elliot Lawrence, bandleader, starts
a new series tonight at 9. over
WNEW, on which he will discuss
progressive music. His talks will be
illustrated by recordings by well
known vocalists and orchestras.
Lawrence has been lecturing on
progressive music at various col-
leges throughout the country and
is recognized as one of the foremost
authorities on the subject. Though
the series is originating at WNEW,
it will be syndicated to stations all
over the country by Stan Lee Broza,
Lawrence's manager.
Tony Bello Joins KWK
St. Louis, Mo.— Tony Bello has
recently joined the announcing staff
of KWK. Bello came to KWK from
WCNT, Centralia, 111., where he was
news and sports editor.
i< COmiNG AND GOING
it
JERRY DEVINE, producer of "This Is Your
FBI" on the American network, will arrive in
New York today with MRS. DEVINE and their
son, MICHAEL. While here, he'll confer with
ABC officials and will make a side trip to
Washington, where he'll meet with J. Edgar
Hoover to check FBI files for authentic data,
which will be used on Devine programs of
the future.
JOHN T. MADIGAN, director of news for
the American network, has returned from
Erie, Pa., where he produced Martin Agron-
sky's Thursday program.
NANCY CRAIG, American network's wom-
en's service commentator, is expected back
Monday from a trip to Europe.
MORRIS S. NOVIK, public service radio con-
sultant, left yesterday by plane for Los An-
geles for conferences regarding forthcoming
AFL programs.
DONALD A. STEWART, general manager of
WDTV, DuMont television outlet in Pittsburgh,
is back at the station following a trip to
New York on network business and for talks
with DuMont officials.
MARY C. WILSON, commentator on "Meet
Mary" program heard Monday through Friday
on WTTM, Trenton, N. J., has arrived in Eu-
rope, where she'll spend two weeks touring
Norway, Sweden, Denmark, Finland and Ice-
land.
E. Z. WALTERS, comptroller for Altec Serv-
ice, has arrived in town from Hollywood on a
short business trip.
H. R. BAUKHAGE, American network com-
mentator, will leave Dec. 12 on a two-week
vacation. Albert Warner, ABC's Washington
correspondent, will substitute for him during
the first week. Baukhage will return Decem-
ber 26.
ABC To Cover NAM
Industries Meet In N. Y.
(Continued from Page 1)
NAM and will have as its theme
"New Strength for America." Paul
Hoffman, head of EGA, will speak
at the opening session on Wednes-
day and his speech will be broadcast
over ABC from 1:45 to 2 p.m., EST.
A talk by Emil Schram, New
York Stock Exchange president,
will be broadcast at the Thursday
session from 4: 15 to 4: 30 p.m., EST.
The newly elected president of
the NAM will be on the third ABC
program from 4: 15 to 4: 30 p.m.,
EST, on Friday.
Naumburg Winners
On Telephone Hour
Guests on the Telephone Hour
on December 12 over NBC will be
Lome Munroe, cellist and winner
of the 1949 Walter W. Naumburg
Musical Foundation Award, and
Carroll Glenn, violinist and former
Naumberg winner.
Munroe is the only single winner
of the award since 1938 when Miss
Glenn took the solo honors. The
contest is open to persons between
the ages of 16 and 30 in the Western
Hemisphere. The winner is given
a recital in New York's Town Hall
as a prize.
The Telephone orchestra con-
ducted by Donald Voorhees will
assist Munroe and Miss Glenn. They
will join together in the major work
of the evening, the "Finale" of
Brahms' "Double Concerto in A
Minor."
Goldman Heads Agency
Albany — Jack Goldman has been
elected president and Ralph Kanna,
vice-president, of the Goldman-
Walter Advertising Agency, Inc.
The board of directors also an-
nounced the change of the firm
name to Goldman, Walter & Kanna.
Goldman has been vice-president
of the agency for several years.
Kanna joined the firm as a director
last September. He formerly was
vice-president of the Julian Gross
Advertising Agency and manager
of WONS, Hartford.
'Radio Theater' Continues
To Lead Nielsen Ratings
(Continued from Page 1)
lease covering the period October
23-29. Benny won third place with
21.5.
Other shows in the "Top Twenty"
are: "My Friend Irma," 19.1; "Char-
lie McCarthy," 17.4; "Mr. Keen,"
17.1; "Inner Sanctum," 16.7; "Amos
'n' Andy," 16.4; "Mystery Theater,"
15.9; "Dr. Christian," 15.7; Bob Hope,
15.5; "Crime Photographer," 15.2;
"Mr. & Mrs. North," 14.9; "Suspense,"
14.9; "FBI In Peace and War," 14.9;
"Truth and Consequences," 14.9;
"Fibber McGee and Molly," 14.8;
"Mr. Chameleon," 14.2; Theater
Guild On the Air," 14.2; and "This
Is Your FBI," 13.9.
This rating marked the first time
Theater Guild placed in the top
twenty. It was previously in posi-
tion 36.
Int'l Harvester Buys Time
On WMCA For New Prod.
(Continued from Page 1)
with Dynamic Electronics, will offer
a chest of silver valued at more
than $100 with every radio sale of
their $189 refrigerator. A phone call
to the station will bring a Dynamic
salesman for a home visit.
International Harvester will use
14 half-hour musical programs
each week exclusively over WMCA.
Oil Co. Buys Newscast
On Alaskan Stations
(Continued from Page 1)
advertiser to sign with the six-sta-
tion ABS network in recent weeks.
The System is represented by the
Pan American Broadcasting Co. of
New York.
"Housing" Talks On WFDR
The talks of U. S. Solicitor Gener-
al Philip B. Perlman and Stanley
Isaacs, minority leader of the City
Council, before the Conference on
Housing at the Hotel Martinique
today will be broadcast over WFDR
at 9:30 p.m. Talks will be taped
at the luncheon session and aired
the same evening exclusively on
WFDR.
Watch
the birdie!
Most cats would make a quick
meal off an injured bird. But this
cat seems to sympathize with the
little bluejay that broke its legs.
We sympathize with advertis-
ers who have a tough sales prob-
lem in the highly competitive
market of Baltimore. And we've
got the solution for them, too.
You just put your advertising
message on W-I-T-H, the BIG
independent with the BIG audi-
ence. W-I-T-H, you know, de-
livers more listeners-per-dollar
than any other station in town.
That means you can accomplish
BIG results from SMALL ap-
propriations on W-I-T-H. So if
you want low-cost results in Bal-
timore, call in your Headley-
Reed man today.
Baltimore 3, Maryland
TOM TINSLEY, President
Rcprsientad by Headl«y-Re«d
Friday, December 2. 1949
RADIO DAILY:
New Hooper System
Described To Press
(Continued from Page 1)
have invalidated previous efforts in
this direction, he said.
Hooper told the press gathering
that at this time "Sales Impact
Ratings" are available only for net-
work radio programs (a) of aver-
age size or above in national audi-
ences, (b) sponsored by products
of established consumer brands and
of frequent purchase, (c) for which
matched samples can be drawn.
However, the same method can be
applied to TV network programs,
local radio, as well as local TV pro-
grams.
"Sales Impact Ratings," Hooper
said, have already been applied to
80 network programs, with actual
completed reports on selected pro-
grams already having been pre-
pared.
According to the researcher, "the
key which unlocked this treasure
was a method of supplying informa-
tion for two elements on all net-
work programs on a truly 'national'
cross-section basis: (1) The fact
of listening or non-listening in an
individual home, and (2) The fact
of currently using or not using the
advertised product in that same
home."
Hooper concluded his explanation
by saying that a rate for his new
"Sales Impact Ratings" was cur-
rently being worked out by his
organization and would be made
available to all subscribers within
the near future.
It was recalled that several years
ago the A. C. Nielsen Co. had
worked on a system for measuring
the results of listeners' habits with
respect to their purchase of prod-
ucts sponsored on network pro-
grams. However, the Nielsen sys-
tem failed to gain sufficient support
to warrant its being put to actual
use.
KIT, Yakima, Joins NBC
KIT, Yakima, Wash., will become
the 72nd affiliate of NBC on Jan. 1,
1950, it was announced yesterday
by Easton C. Wooley, director of
NBC stations department. Owned
by Carl E. Haymond, KIT broad-
casts on 5,000 watts during the day
and 1,000 watts at night.
Stork News
Taylor Grant, editor-narrator on
ABC's "Headline Edition," became
a father for the third time last
Sunday with the birth of a son,
Wayne Terrance at South Nassau
(L. I.) Hospital. The Grants also
have a daughter, Mary Letitia, age
13; and another son, Taylor Jr., 11.
Listeners Prosecuted
Montreal— A total of 7,573 Cana-
dians have been prosecuted since
January 1 for having allegedly failed
to take out radio licenses, it has
been disclosed in a Government
return tabled in the Canadian House
of Commons.
Fire Destroys WDMG;
Stations Volunteer Aid
(Continued from Page 1)
three studios, the control room,
auditorium, music library, and of-
fices of the station. Lee Nance,
staff announcer, tried to salvage
some equipment, but was thwarted
by dense smoke. Neither a sheet
of continuity nor a tube was re-
maining when the fire was brought
under control near midnight.
Temporary headquarters were set
up at WDMG's transmitter, but little
equipment was available and an
emergency call was sent out. Ralph
Dennis of WGOV, Valdosta, Ga.,
Jim Hayes of WNER, Live Oak,
Florida, and John Bartlett of
WKMA, Quitman, Ga. responded.
Broadcasters Volunteer Aid
The station signed on the air at
its regular time of 7 a.m. with a
15-minute sponsored newscast. Wires
and telephone calls brought offers
of assistance from WVOP, Vidalia,
Ga., WBBQ, Augusta, Ga., and
WFRP, Savannah.
Advertising agencies and tran-
scription services offered help and
nearly all commercial commitments
were met. Temporary offices for
WDMG were set up in the Coffee
County Chamber of Commerce in
Douglas.
$200,000 Damage Reported
Fire damage is estimated at more
than 200-thousand dollars. The sta-
tion which occupied the second
floor of the Radio Centre Building
was declared a total loss.
WDMG's chief engineer, Al Wood-
son and his assistant, Clem Vaughan,
worked many extra hours to keep
the station going. Other depart-
ments were also busy on a full
schedule.
Downing Musgrove, president, and
Brody Timm, general manager, have
announced that building plans for
the new station will be decided upon
at an early date.
Agency Art Exhibit
The fifth annual exhibit of paint-
ings and drawings by Benton &
Bowles, Inc. began yesterday at the
agency's offices, 444 Madison Ave.
The show will run for two weeks
and displays non-commercial work
of the agency's art department.
Paintings by persons in other de-
partments are also included this
year.
No prizes are awarded for the art
pieces but the event gives the agen-
cy an opportunity to meet with its
friends. The show was first started
in 1945.
Set Sales Increasing
Montreal — Radios are still selling
on the increase in Canada. Producers
sold 49,568 sets in August, valued
at $3,383,122, compared with 45,752
sets, valued at $3,350,483, in August
of last year, the Bureau of Statistics
reports.
Sales for the first eight months
of the year were 396,559 sets, worth
$28,093,312, compared with 271,485
sets valued at $23,459,950 in the
same period of 1948.
Cedric Adams Signed
For CBS Commentary
(Continued from Page 1)
a "cozy chatter and philosphical
commentary, starting Jan. 3. Adams
will be heard five-'times-a-week
from 3:55 to 4:00 p.m.
Adams is currently heard for a
total of 16 hours a week over
WCCO^ Minneapolis and also does
a daily column for the Minneapolis
Star. Agency is Leo Burnett, Inc.,
Chicago.
NAB Election Forms
For Directors Mailed
Book Publisher Buys
Sat. Half-Hour On ABC
(Continued from Page 1)
lowing a special test on WJZ in the
same time periods last week. Test
program also featured Fray. Huber
Hoge & Son, New York, is the
agency.
New WLIB Series
Betty Granger, former woman's
editor for Our World magazine,
will start a series of programs on
December 5 over WLIB from 9:00
to 9:30 a.m. Miss Granger will fea-
ture material on the Monday
through Friday programs on shop-
ping news, child care, community
activities, and news as they affect
Negro women. She will interview
guests on various topics from time
to time.
(Continued from Page 1)
will alter the date of determination
of membership dues by the board
of directors, matching a recent
change in the fiscal year.
The NAB's fiscal year formerly
was the same as the calendar year,
but has been changed to run from
April 1 to March 31.
The amendment alters the dues
provision of the by-laws to read:
"The board of directors shall de-
termine the dues applicable to each
of the classifications set forth in
Section 2 above and to such spe-
cial or hardship classifications as
it may have established pursuant
to the provisions of Section 1. Dues
shall be paid in advance annually,
semi-annually, quarterly or month-
ly."
The "special or hardship classi-
fications" portion of the amended
section refers to provisions adopted
by the board last July, and approved
in a membership referendum, under
which television stations affiliated
with rural stations already mem-
bers of the NAB for $10 a month.
Television stations not so affiliated
pay $1,500 a year in dues.
The by-laws amendment was
adopted in the mail voting with
only 17 votes opposed.
• faces • fc
>>W- tit'x ■' >
icts • fi
ffEflHWrTlmi
AMERICANS,
SPEAK UP!
10:45-1 1:00 P. M.
MONDAY
A series of inspiring, informative
talks by prominent Americans.
These excellent public service pro-
grams are available for sponsor-
ship on WINS. Variety says:
"Commercial Possibilities Are
Good."
r WINS *
k 50KW NEW. Y O R K>
4
RADIO DAILY
Friday, December 2, 1949
Bryson Steps Down,
Midcelson In, At (BS
CBS
(Continued from Page 1)
Counselor of Public Affairs,
asked to be re-
lieved of his ad-
ministrative and
counseling du-
ties to devote
more attention
to broadcasting,
writing, and
teaching. He will
continue at CBS
as a broadcaster.
Mickelson has
been withWCCO
since 1943. He
was a news-
paperman, pub-
licity director and journalism school
BRYSON
teacher prior to
WCCO. He has
just finished a
term as presi-
dent of the Na-
tional Associa-
tion of Radio
News Directors.
In announcing
Dr. Bryson's res-
ignation, Taylor
said, "We are
happy that Dr.
Bryson will con-
tinue in associa-
tion with CBS
as a broadcast-
er."
mtering radio at
MICKE1S0N
Hollywood's New
wm\ CLUB
HOTEL
• The Country Club Hotel occu-
pies a magnificent location in
the heart of the exclusive Wil-
shire residential district . . . ad-
jacent to Wilshire Country
Club and overlooking the ex-
panse of its gorgeous fairways
and greens.
• Rates from $6.00 up. Sirir
gle Kitchenette Apart-
ments Available by Week
or Month.
II
HOTEL
445 North Rossmore Avenue (Vine St.!
Hollywood 4, Calif.
Telephone: Hollywood 9-2701
Man About iRunWuitun. . . I
• • FRIDAYDREAMING: "The Railroad Hour" is heard on
NBC but the progressive New York Central carries car cards on
Brewster division commuter trains advertising the show as an ABC
attraction. . . . Wendy Barrie's new ABC contract for both AM and TV
can gross her $150,000 when sold out. A female Godfrey in the making.
. . . When the "Dr. Christian" shew comes east a'ter the first of the
year, it'll take a test fling at TV with John Wilkinson, of McCann-
Erickson, directing. . . . Herb Sanford, former N. W. Ayer producer
and veepee in H'wood, joining CBS-TV here in N. Y. . . . Con'.inental
Baking Co. planning an hour radio shew on CBS plugging importance to
economy of small business. . . . Mickey Rooney set for "Suspense" on the
8th, and then comes on to N. Y. for "Cavalcade of America" on the
13th. . . . American Medical Ass'n planning a nationwide ad campaign
in '50 to back its fight against socialized medicine. . . . Roger Kay
planning an hour-lcng video series for Paul Lukas tagged "The Cheater."
. . . The Bill Snapers (Eleanor Kilgallen) have named hsr Susan Dorothy.
... At Lindy's, Jack Gilford's companion was wondering why a waiter
was acting so polite to them. "Why shouldn't he be polite to us?"
explained Gilford. "This isn't his table."
ft ft ft ft
• • • Making her mark in radio and TV circles through
sheer ability and talent (and not via her famous name) is Jac-
queline Billingsley, lovely blue-eyed blonde daughter of the Stork
Club prop. Jackie has been heard on most of the top soapers
such as "Stella Dallas," "Perry Mason," "Front Page Farrell," etc.
Look for her to be one of TV's brighter ingenues.
ft ft ft ft
• • • TIM MARKSMANSHIP: TV producers live in a clock-eyed
world. . . . The most marked advance in the 1950 TV shows will be on
the price tags. . . . The AM policy toward TV is more-or-less of an
endowment policy. . . . Those evening gowns worn on TV are the
revelation type — low and behold. . . . Fight clubs are asking bigger
TV percentages hoping to make money hand over fist. . . . Never
scold your child for copying from another kid's paper during school
exams. He may grow up to be a successful TV producer.
ft ft ft ft
• • • MAIN STREET TREATS: Herb Shriner's five-minute
nitely session for Philip Morris. . . . Peter Donald's kiddie record
album, "Chummy." . . . "Party Games," a boon for harassed
party - givers edited by Maggi McNellis and Hubie Boscowitz.
. . . The Mariners Quartet on the Godfrey TV'er. ... Ed Farley's
music-making at the Meadowbrook. . . . Hank Sylvern's high-
grade musical arrangements and batoning on "This is Show Busi-
ness." . . . Danny Scholl's rollicking in "Texas, Li'l Darlin'."
ft ft ft ft
• • • SMALL TALK: Menasha Skulnik, the great comedian of the
Yiddish theater, in anticipation of his own TV series, will make a guest
shot on "This Is Show Business" Sunday. . . . Also on the show will
be John Cameron Swayze. one of the better TV news commentators.
. . . Eugenie Baird introducing a new tune, "New York Blues," on the
Paul Whiteman revue Sunday. Lyrics of the tune were penned by
Herb Rikles, editor of Television Guide. . . . Leo De Lyon gets his big
H'wood cabaret break on the 13th when he opens at the Mocambo.
. . . Recommended Reading: Carol Hughes' article in the current Coronet
tagged "What's the Secret of King Arthur God'rey?" . . . Larry Markes
set as one of the comedy writers for the Kay Kyser TV'er. . . . Winnie
Garrett sums up radio gagwriters this way: He whose laughs last
lifts best.
ft ft ft ft
Radio's Future Okay.
Broadcaster Reports
(Continued from Page 1)
up all kinds of highs in advertiser
billings. In the case of Trenton,
which is on the fringe of TV re-
ception from both New York and
Philadelphia, WTTM national spot
business is up over 50 per cent and
lo:al business well ahead of the
same period last year, he said, and
added:
"Sure, TV is going to grow, but
I predict that its growth will be
more at the expense of other media
than of radio. In the vast field of
daytime radio, for example, TV
won't make any real dent until
the vacuum cleaner manufacturers
figure out a way to hook up a 60-
inch screen to the handle of the
-leaner, from which no housewife
can take time out during her busy
day to look at TV for very long
without courting divorce.
"Grave Misconception"
"There is a grave misconception
about the TV-AM relationship. Too
many people, including those in the
broadcasting business, think of TV
as radio with pictures. Actually the
two media are entirely different in
concept and execution. Radio has
one element that can never be sup-
plied by TV — an all-encompassing
intimacy. Radio is infinitely more
personal than TV. It requires the
listener to draw on his own imag-
ination to envison the dramatic
scene, the comedy sketch, the news
commentator recreating a graphic
story. Radio serves as an accom-
paniment to almost every phase of
human life, not to mention away-
from-home activity, such as driving,
picnicing, etc., which are beyond
the scope of TV's potential influence,
it is all-pervasive, pleasantly ines-
capable.
"TV, on the other hand, demands
your undivided attention. It pulls
your concentrated interests right
into the picture tube and demands
that you hold it there until you or
your oculist cry uncle."
Broadcasting is due for a whole-
sale readjustment as a result of TV
growth, predicted Mark, with the
end result that both radio and TV
will be firmly entrenched as the two
most potent forces for human per-
suasion in the history of mankind.
Dairy Firm Contracts
For Tex And Jinx Seg
Frederick Lowenfels & Son have
purchased a part of the Tex and
Jinx program over WNBC to ad-
vertise their Hotel Bar Butter.
John C. Warren, sales manager of
the station announced yesterday.
The contract is for 13 weeks and
covers the 9:00 to 9:15 portion of
the show on Wednesdays and Fri-
days. The first broadcast under the
new sponsors is today. The adver-
tising was placed by the Al Paul
Lefton Agency.
hat other ^^hristmas present
can you name that..
. . . you wouldn't want to exchange
. . . never wears out
... is so quick and easy to buy
. . . pleases everyone on your list
AND . . . gives itself all over again
(with interest) ten years later?
. . . comes in so handy on rainy days
. . keeps increasing in value
avings jfpnds
Automatic Saving is Sure Saving
x
THIS SPACE CONTRIBUTED BY RADIO DAILY
6
1ADIO DAILY
Friday. December 2, 194!
AGENCIES
MARTIN J. MURPHY has become
a senior time buyer with Young
& Rubicam, Inc. He was formerly
with Pedlar & Ryan and Ruthrauff
and Ryan.
C. H. KIBBEE has been appointed
assistant treasurer and secretary of
Philip Morris & Co. Kibbee has
been assistant treasurer of the
American Airlines for the last four
years. He will assist the company's
chief financial officer, L. G. Hanson.
KANNENGIESSER & CO. has
chosen Paris & Peart to promote
Kanana banana flakes, a new syrup
product, effective Jan. 1.
CIBA COMPANY, INC., chemical
producers, has named Briggs &
Varley, Inc. Joseph Boland, Jr. is
the account executive.
Bojctngles Tribute Set
WMCA will run a -tribute to Bill
"Bojangles" Robinson this Sunday,
December 4, from 4:30 to 5:00 p.m.
Ed Sullivan will narrate the show
which includes sequences from Rob-
inson's life and tributes paid to
him by Mayor O'Dwyer and Rev.
Adam Clayton Powell. Bubbles, of
the team of Buck and Bubbles, will
portray Robinson in the dramati-
zation.
^5 end i3irtlidai)
December 2
Earl Glade Dorothy Andrews
Bernice Judis Bill Perry
Homer Smith Peter C. Goldmark
Ed Burns Bob Convey
, Linda Ellen Kessler
December 3
Connie Boswell Rosaline Greene
Kathleen Stewart Charlie Pittman
Charles F. McCarthy
December 4
Charlie Basch Helen Baylis
Ann Morath Isabel Randolph
Larry Rothman Bill Slater
Charles G. Burke
December 5
Archer Gibson Lyn Murray
Ned Tufts Jean Sothern
December 6
Ira Gershwin leannette Land
Agnes Moorehead John Ravencrof
Gertrude Gcrdon Sachs
Ernest E. Stern
I. L. Van Volkenburg
December 7
Bob Brown Viola Philo
Arch Oboler Al Schenkeim
James Joseph McCann
December 8
John Babb Mary Patton
Frankie Basch Lionel Colton
Howard Meighan
Freedom With Responsibility'
Stressed By Coy At Amherst
(Continued
with AM stations. In an address at
Amherst College he said "It is en-
tirely possible that the conditions
in FM and television are sufficiently
different from those in AM that
other or additional regulations are
needed to protect against monop-
oly."
Coy spoke on the general sub-
ject of the First Amendment, and
freedom of radio. He reviewed re-
lent Commission history with re-
lard to the network problem, the
•'Mayflower" decision, newspaper
ownership of radio stations, give-
away programs, the rights of labor
unions to time on the air, and the
blue book.
'It Is Human Nature"
"It is human nature," Coy said,
"to want freedom without respon-
sibility." He stressed the importance
of assumption of responsibility by
broadcasters, and explained that the
"Blue Book" represented the Com-
mission's notice that it would ex-
pect broadcasters to exercise their
responsibility for the public inter-
est.
The FCC leader added that "for
these efforts to expand the public
interest concept for the benefit of
150 million American people as
opposed to the unbridled freedom
of expression for broadcasters, the
Commission was widely applauded
by many elements in our society
which had been gravely concerned
with the increasing degradation of
service. The president of the Na-
tional Association of Broadcasters,
however, promptly branded the
Commissioners as violators of the
First Amendment, stooges for the
communists' 'obfuscators,' 'intellec-
tual smart-alecks,' 'professional ap-
peasers,' 'guileful men,' 'astigmatic
perverters of society.'
"The Commission has somehow
managed to survive these charac-
terizations."
Likes Pennsylvania Decision
Coy hailed the recent Pennsylva-
nia decision holding that TV pro-
grams are not censorable by a
state body before broadcast as a
"clear and unmistakable" interpre-
tation of the Communications Act
as written. The issue here is similar,
he said, to the issue involved in at-
tempts by broadcasters to censor po-
litical speeches, and added: "The
Act says there shall be no censor-
ship; the Commission says there
shall be no censorship; Judge Kirk-
patrick (in Pennsylvania) says
there shall be no censorship."
Coy had praise for broadcasters
for their able handling of the dif-
ficult problems arising over the
allocation of time for political
broadcasts. He said he thinks the
industry has made its best record
in this field, as it seeks to practice
the equal treatment principle.
"In the heated presidential cam-
paign of 1948 the complaints reach-
ing the FCC numbered less than
from Page 1)
six," he said. "And so far as I
know all of them were adjusted
during the progress of the cam-
paign.
"You must bear in mind that not
only did the older political parties
get equal time for their candidates,
but the new political parties — the
parties of Governor Thurmond of
South Carolina and Henry Wallace
of New York — likewise received
equal treatment with the older po-
litical parties. Minority parties do
not have to establish themselves be-
fore they have access to American
radio."
He pointed to the difference in
operation between many violently
partisan newspapers and the radio
stations they own. This difference,
he said, "is not due to any self-
restraint inherent in the operation
of a radio station, but rather can be
attributed almost entirely to the
legislative mandate that radio sta-
tions must treat all political parties
fairly. '
Clarifies "Restrictions"
Coy said he "would of course be
the first to agree that some of the
Comr lission's actions restrict the
licensee's freedom. They restrict
his freedom to be unfair. They re-
strict his freedom to use his pub-
licly-owned frequency for his own
whims, or caprices. They abridge
his freedom to use >a scarce fre-
quency that belongs to all the peo-
ple to dole out time to his pets or
to use it for himself and his own
'nterests and to withhold it from
:hose groups with whom he hap-
oens to differ. They abridge his
freedom to dodge his responsibility
to operate his station as an open
forum for all the conflicting inter-
asts of the community instead of as
a private chattel to do with as he
will. They abridge his freedom to
evade his responsibilities as a
trustee.
"For my part, I conceive it my
duty to make every effort to cur-
tail the freedom of radio station
licensees to be unfair or to use
their licenses solely for their own
private benefit rather than for the
public interest."
Coy declared, however, that "de-
spite deviations and derelictions
such as I have discussed, the total
performance of American broad-
casting has resulted in the presenta-
tion of a breadth and diversification
of opposing viewpoints that has
established it as a people's forum
of high utility to the functioning of
our Democracy."
Wants Vigilance Against Abuse
Turning to the problem of restric-
tions on freedom by Government,
Coy said eternal vigilance is es-
sential to guard against abuse of
power by Government. But he ad-
ded that it is not safe "to rely on
the broadcasting industry alone to
resist any tendency to undue con-
trol of access to radio facilities. In
COAST-TO -COAST
Labor Reports Aired
Detroit, Mich— WDET airs sum-
maries on the World Labor Con-
ferences now being held in London
to organize a new, free non-com-
munist world labor organization.
The reports on the meetings are
aired Tuesday through Saturday, at
6:25 pm.. by Harold Hutchinson,
labor editor of the "London Daily
Mirror." The weekly resumes of
the conference proceedings, also
done in London, are also being
broadcast on Sundays at 5 p.m.,
and are handled in the British
capital by BBC's Labor Specialist,
George Darling.
KBON Signs Members
Omaha, Neb.— Beverly Bush has
joined the KBON staff in the pub-
licity and promotion department,
and Eric Ross has joined the sales
department.
"Over-Sixty Club" Parties
Stamford, Conn.— Monthly birth-
day parties of the "Over-Sixty Club"
are being scheduled by WSTC and
WSTC-FM. The Stamford Home for
the Aged sponsors the organization
membership which is limited to all
residents who are 60 or over. Birth-
day celebrants are special guests
during each program. The club was
designed to provide social contact
for lonesome older people.
KFH Lad With Heidt
Wichita, Kan. — Larry Patterson,
21-year-old vocalist on the half-
hour "Five O'Clock Date" heard
over KFH and KFH-FM, five days
a week, will appear with the Horace
Heidt Christmas Night Show broad-
casting from New York City. Larry
appeared on the talent show several
weeks ago in Memphis, Tenn., after
tieing for first place in the local
contest, and was paid tribute by
Heidt, who booked him for the
Christmas night broadcast.
this industry, as in other enter-
prises, there always will be those
who are willing to sacrifice prin-
ciple 'for private advantage.
"Further, the industry cannot be
counted on to discipline itself or
to see to it that its members do
not impose arbitrary restrictions
on free access to radio facilities.
Only the Government can prevent
such arbitrary restrictions. But it
must have the aid of an enlightened
public on this score. For the private
pressure groups that exist are rarely
interested in seeing that all sides
are fairly treated — they are anxious
to see that their own point of view
is presented to the public. Thus, an
organized and informed public is
doubly necessary for a truly free
radio — to make sure that the Gov-
ernment shows no tendency to util-
ize its licensing power as a means
of controlling radio and to aid the
Government in its efforts to re-
move any arbitrary restrictions on
the free use of radio that may be
advanced by the industry or pres-
sure groups."
Section of RADIO DAILY. Friday. December 2. 1949 — TELEVISION DAILY is fully protected by register and copyright
PUBLIC SEEKING 'TV-TEST' SETS
TELE TOPICS
ENCOURAGED BY favorable press re-
, *™ ception of the new Paul Whiteman
show and mentions of the production ad-
vantages of its huge 66th Street studio,
ABC is planning to make fuller use of
the converted stable when the 1950
budget goes into effect. Several new
shows are in the works as well as re-
vamped formats for some present airers
which will be changed to make use of
the facilities. The web has spent piles
-j of dough on studio facilities — witness the
I 66th St. installation and the old Vitagraph
lot in Hollywood, which dwarfs the N. Y.
building — in the belief that they will pay
off in the long run. This has been recog-
nized in the trade for some time now, and
yesterday it was spread to the general
press by John Crosby in his syndicated
column. Speaking of the ABC studio he
said: "It is one of the few spots in cen-
tral Manhattan with enough ceiling height
and floor space to give the electricians
and cameramen a little elbow room. The
Whiteman show is evidence that ABC's
heavy investment on 65th Street may
, eventually pay dividends." . . . ABC re-
ceived a backhanded compliment in this
respect last spring when an agency, about
to debut a major variety show on another
web, asked ABC if they could originate
the stanza at the ABC plant. The web's
answer was, of course, "Sure, if you place
the show on ABC." Contract had already
been signed with the other net, however,
and the program went on from a theater.
•
LA ILTON BERLE will make his first ap-
pearance on CBS tonite when he
takes part in an hour-long variety show
, originating at a new Winston Television
Store in Flatbush, 11 p.m. Pickup will be
bankrolled by the store and will include
Henny Youngman, Vincent Lopez, Sam
■ Levenson, Esy Morales and representatives
' of the major set manufacturers. Produc-
tion is being handled by Scheck, Dahlman
and Black. . . . The terrible fate of a
■ '"TV producer who revised an author's work
is the theme of a drama written by Fred
Coe, NBC manager of new program de-
velopment, to be aired on "Lights Out"
Monday nite. Script was adapted for tele
by staffer Ethel Frank.
•
IARAINE DAY arrived from the Coast
™ yesterday with Mr. Durocher to make
her TV bow opposite Peter Lind Hayes on
/'Inside U.S.A." next week. . . . Nine Sat-
jrday nite Roller Derby remotes from vari-
>us points in New Jersey will be aired by
M5C beginning Jan. 21. . . . John Horst-
r nann, Jr., formerly with WCAU-TV, has
noved to WOR-TV as assistant director
* >n sports remotes. . . . New series of
'epsi Cola spots, combining live action
Ivith stop motion, has been completed by
arra for the Biow agency.
John Allen TV Head
For Lever Brothers
John R. Allen has been named
to fill the newly-created post of
television manager for Lever Bros.,
it was announced yesterday by
James A. Barnett, vice-president of
the company in charge of adver-
tising, who also told of four other
appointments to the Lever adver-
tising division, all effective Dec. 5.
Allen will come to Lever from
Grant Advertising Agency, New
York, where he is vice-president in
charge of TV. He will co-ordinate
and supervise all Lever video ac-
tivities.
Howard R. Bloomquist, advertis-
ing manager of the Toni Company,
Chicago, Illinois, will join Lever as
advertising manager for a group
of Lever brands. Appointed as ad-
vertising manager for another group
of Lever brands is George B. Smith,
who will come to Lever Brothers
from his post as package goods ac-
count executive with Foote, Cone &
Belding, New York.
Named as assistant advertising
manager for a group of Lever
brands is Paul Laidley, Jr., now
with the Fred Gardner Agency.
George T. Duram, now media di-
rector, New York office, of Dancer-
Fitzgerald-Sample, Inc., has been
appointed media director for the
Lever organization.
Circulation Boost
Hearst Radio chief Tom Brooks
yesterday predicted that Balti-
more, now boasting 100,000 re-
ceivers, will have 150,000 by
spring and 200,000 by next fall-
winter. He attributed part of the
credit for the boost to manager
Harold Burke's 60-hours-a-week
program sked on WBAL-TV.
Brooks said that overall output
next year will reach 4,000,000
sets, all of which will be chan-
nelled into existing markets.
rr
Crusade" Films Sold
By Two ABC Outlets
The Detroit Edison Company has
signed with WXYZ-TV as sponsor
of the entire 26-week series of
Dwight D. Eisenhower's "Crusade
In Europe" starting in early Jan-
uary, it was announced yesterday
by James G. Riddell, general man-
ager of the station. The "Crusade
In Europe" video sale marks the
first in a series of sales of the co-
operatively sponsored program, ac-
cording to ABC.
The films will be sponsored by
Stromberg - Carlson over WHAM-
TV, ABC's Rochester, N. Y. TV af-
filiate starting during the second
week in January. The WHAM-TV
account was placed directly.
Industry Leaders To Attend
Second Chicago TV Confab
Chicago — The second annual Tele-
vision Conference sponsored by the
Chicago Television Council to be
held March 6-8 is expected to draw
top executives from all over the
country, according to George Har-
vey, WGN-TV sales manager, presi-
dent of the local TV council group.
Harvey said that FCC Chairman
Wayne Coy, Allan B. Du Mont,
Senator Edwin C. Johnson and
other nationally known figures have
been invited to attend.
Short cuts to video progress with
case histories, practical tips on man-
agement, production and engineer-
ing will be the aim of this year's
meeting, Harvey said.
He pointed out eleven panel dis-
cussions have already been sched-
uled and plans are for three lun-
cheons, each being addressed by a
figure of national prominence. Kay
Kennelly, Olian Advertising, Chi-
cago, is in charge of reservations.
"Red" Quinlan, WBKB, has been
appointed publicity director for the
conference.
Harvey said:
"We expect to have the same
earnest group of executives who
were present last year as well as
scores of new managers, account
executives, program directors, inde-
pendent producers and TV engi-
neers who are all now getting their
baptism of fire in this business."
He added: "It was vastly stimu-
lating last year to see so many
executives share their television ex-
perience with others. We expect
to achieve the same forward spirit
this year. No words will be wasted.
Abstract speeches and blue-sky talk
will have no part in our 1950 con-
ference. We want to learn how
John' does it and 'John,' in turn,
can add to his own fund of expe-
rience by attending the 1950 con-
ference."
Would Aid FCC In
"Field' J udging"
Polychrome
Washington Bureau of RADIO DAILY
Washington— The FCC has had a
raft of requests from the general
public for placements of color sets
during the field testing the Com-
mission has asked. Indicative of
high public interest, hundreds of
people have sought, on the basis of
reports in the general press, to
have demonstrator sets installed in
their homes.
Actually, there are probably not
more than a dozen sets which could
be installed at this time. A mere
handful of sets h?ve been readied
both by CBS and RCA, with no
definite indication on the sets pre-
pared bv Color Television, Inc.
Arco Electronics has applauded
the Commission's decision to have
the public participate in field test-
ing, and has spoken of making
available kits containing the com-
oonents for conversion of present
home sets to color — or for construc-
ton of color sets. As yet, however,
there is no indication that .such kits
can be readied in the near future.
Fifth Annual TV Institute
Expected To Draw 1,000
About 1,000 industry registrants
from all parts of the country are
expected to attend the fifth annual
Television Institute and trade show
to be held at the Hotel New Yorker,
Feb. 6-8, according to Irwin A.
Shane, general chairman of the
event and publisher of Televiser,
which sponsors the meet.
An additional 50,000 persons are
expected to visit the two floors of
receiver and equipment displays
open to the public. Shane said.
The Institute will be combined
with the annual Television Film
Conference, which is expected to
draw some 500 representatives of
producers, distributors and film di-
rectors of stations and agencies. The
film sessions will be held Feb. 8.
Panel speakers at the Institute
will include representatives of the
FCC. stations, networks, agencies,
advertisers, producers, manufac-
turers, researchers and engineering
and education groups.
Makes Bid For Plant
Chicago — A bid of $1,250,000 has
been made for the plant of the
bankrupt Majestic Radio and Tele-
vision Corp. in Elgin, Illinois. A
Chicago attorney, Joseph Schwartz,
made the offer, but refused to say
whom he Was representing.
Section of RADIO DAILY. Friday. Dec. 2, 1949
Complete AM-FM
For Hotels By RCA
Hotel radio and sound distribu-
tion Systems, radically different
from previous equipment of this
type, has been announced by the
Sound Products Section of the RCA
Engineering Products Department.
The complete new line, designed
for either revenue or non-revenue
operation, employ up to s;x pro-
gram channels. Normally four of
these channels are tuned to the
four radio networks, a fifth channel
transmits entertainment from a local
station or from the hotel's dining
room or cocktail lounge, and the
sixth may be tuned to an FM sta-
tion or used for music service or
reproduction of recorded material.
The systems also provide a general
and emergency announcemQnt me-
dium for use by the hotel man-
agement.
The new sound systems consist
of basic units which can be com-
bined in building-block style to
meet requirements. Some 59 pack-
aged "blocks" may be chosen and
used in combination to provide
varying facilities for a hotel of any
size, old or new.
The varied equipment which com-
prises the new systems has been
tried and tested in the Fort Hayes
Hotel at Columbus, Ohio, and has
been checked and approved by the
National Board of Fire Under-
writers, RCA disclosed.
cnG I n EERS—
CORSULTfiRTS
RALPH B. AUSTRIAN
Television Consultant
1270 AVENUE OF THE AMERICAS
NEW YORK 20, N. Y.
Tel.: CO. 5-6848
A. R. BITTER
Consulting Radio Engineers
4125 MONROE STREET
TOLEDO 6, OHIO
Tel.: Kingswood 7631
Leaders of the Radio Farm Director's Association who used the
WJR in charge of the mobile studio, and Phil Alampi, WJZ, new sec-
side the mobile unit. They are (I. to r.) : Wallace Kadderly, KGW,
retiring president of the RFD; Roy Battles, WLW, newly elected
president; Chris Mack, WNAX, new vice-president; Marshall Wells,
WJR in charge of tlie mobile studio, and Phil Alampi, WJZ, new sec-
retary. During the first two days of the 4 - H Club Congress, the
Goodwill Station's mobile unit accommodated 25 different stations
from 14 states.
Sky wave Recording Equip.
Seen At Canada NARBC
Montreal — Claiming no equiva-
lent to any other type of equipment
like it in the world, the latest
electronic device for measuring
skywave signals from radio broad-
casting stations was on view here
last week, to delegates to the cur-
rent North American Regional
Broadcasting Conference at the
Windsor Hotel. The equipment was
designed by W. B. Smith, engineer
in charge of the Radio Standards
Laboratory of the Federal Depart-
ment of Transport. Called skywave
recording equipment, it is designed
to make assignments of new broad-
casting stations, and to change other
stations in operation without in-
creasing interference.
Aerovox Corp. Acquires
Electrical Reactance Co.
All outstanding stock of Electri-
cal Reactance Company has been
purchased by Averovox Corpora-
tion, New Bedford, Mass., it was
announced by W. Myron Owen.
Aerovox president. Electrical Reac-
tance, with plants at Franklinville,
N. Y., Jessup, Pa., and Myrtle
Beach. S. C, will be operated as a
whclly-owned subsidiary under the
continuing management of Charles
E. Krampf as president, who also
becomes a director of Aerovox
Corporation.
According to Owen. "This acquisi-
tion nlaces Aerovox in the unique
position of being the only producer
of a complete line of fixed capaci-
tors."
Sahloff To Manage
G. E. Receiver Div,
Syracuse, N. Y. — Willard H. Sah-
loff will assume the post of man-
ager of the General Electric Co.
receiver division at Electronics Park
here the first of the year, according
to an announcement made by Dr.
W. R. G. Baker, G.E. vice-president
and general manager of its elec-
tronics department.
Sahloff comes to his new post
with G.E. with top merchandising
and executive experience, having
formerly been merchandise man-
ager and a vice-president for Mont-
gomery Ward & Company and more
recently president of the National
Enamel'ng & Stamping Company.
The G.E. receiver division, which
he will manage, engineers and
builds a wide variety of radios,
radio-phonograph combinations, and
TV receivers for the public, and
parts for other manufacturers and
distributors.
A native of Kingston, N. Y , Sah-
loff is a graduate of Rutgers Uni-
versity. From 1930 to 1933 he was
advertising manager of the Perth
Amboy. N. J., Evening News and
then became a buyer, specializing
in housewares and appliances for
( L. Bamberger & Company, Newark,
| N. J. Subsequently he became asso-
j ciated with Montgomery Ward, leav-
ing there to become president of the
National Enameling & Stamping Co.
at Milwaukee, Wis., in May, 1949.
the position he held until his new
appointment at G.E.
EnGIREERS—
consoLTnnTS
McNARY & WRATHALL
RADIO ENGINEERS
906 Natl. Press Bldg. 1407 Pacific Ave.
Washington 4, D. C. Santa Cruz, Cal.
Member AFCCE
WJLLIAM L. FOSS, Inc.
Formerly Colton ft Fots, Inc.
927 15thSt.,N.W. REpublic3883
WASHINGTON, D. C.
Trio Vagi For Fringe Areas
A new Yagi, double folded dipole
TV antenna, which the Trio Manu-
j facturing Company, Griggsville, 111.
I claims provides improved perform-
j ance with unusually light weight,
has just been announced. The an-
i tenna is available for each of the
j 12 TV channels, although consider-
] able gain is achieved on adjacent
channels. The double folded dipole
feature permits exact impedance
matching to conventional 300 ohm
line.
Philco Accessory Products
Three types of biconical tele
aerials, for installations requiring
outdoor antennas, six handy align-
ment jigs for simplifying the servic-
ing of Phil"o tele receivers, and the
Philco Model M-20 three-speed rec-
ord changer and 45 rpm record
adapter dis-s and non-slip driver
are among the new products which
are now being made available to
the public through Ph'l-'o dealers,
according to Jack Cherry, sales
manager, Philco accessory division.
L W. ANDREWS, INC.
RADIO CONSULTANTS
219 WHITAKER BLDG.
DAVENPORT, IOWA
Phone 2-7824
GEORGE P. ADAIR
Radio Engineering Consultants
Executive 1230
Executive 5851
1833 M STREET, N W.
WASHINGTON 6, D. C.
U m I I jW
The National Daily Newspaper of Commercial Radio and Television
VOL. 49. NO. 42
NEW YORK, MONDAY, DECEMBER 5, 1949
TEN CENTS
RADIO BUSINESS OUTLOOK SURVEYED
FCC High Court Brief
Favors Georgia Plea
Washington Bureau of RADIO DAILY
Washington— The FCC filed with
the Supreme Court at the weekend
an amicus curiae brief in support of
the State of Georgia's appeal from
a Georgia Supreme Court decision
directing payment of 15 per cent
of the gross of WGST to Southern
Broadcasters, Inc. The case arose
when SBI, a management group
headed by Sam Pickard, former
CBS and Federal Radio Commission
official, insisted upon collecting ac-
(Continued on Page 6)
Toni, Metropolitan Life
Renew CBS Programs
"Give and Take," CBS network
audience participation show, has
been renewed by the Toni Com-
pany, Chicago, and "Eric Sevareid
And The News" has been renewed
by the Metropolitan Life Insurance
Company, it was announced Friday.
"Give and Take" is a half-hour
Saturday afternoon CBS feature
starring John Reed King as emcee,
and "Eric Sevareid And The News"
is a five-a-week late afternoon airer.
Foote, Cone and Belding is the
agency on the Toni account; Young
and Rubicam handle Metropolitan
Life Insurance Co. advertising.
WJR Declares Dividend
Of 20 Cents Per Share
George A. Richards, WJR, Detroit,
chairman of the board, announced
that the board of directors of WJR
have voted a 20 cent per share stock
dividend payable December 22 to
shareholders of record at the close
of business December 15.
Yuletide Spirit
Admission to the annual Christ-
mas Party cf the New York Pub-
licity Club will be a toy. All
those attending the festivities
Dec. 19 at the Madison Hotel
will bring gilts to be donated to
WOR's fifth annual Children's
Christmas Fund which supplies
toys and clothes to nearly 9.000
youngsters in 74 hospitals in the
Metropolitan area.
WTOP Giveaway
Washington — A new give-
away prize is offered by WTOP.
Washington for the annual "flow-
ing egg-nog bowl" party of the
Washington Advertising Club,
December 20. Manager John S.
Hayes has donated "one prime
aged - in - the - audience station
break. Class A. Time, worth S60
.... to any advertiser."
K-F To Sign For First
Labor Network Show
Kaiser-Fraser will sign a contract
within the next few days sponsor-
ing the first program to use the
entire facilities of the Labor Liberal
Network, an FM web, comprised of
six stations.
The contract calls for the show
to be aired on a five-day-a-week
basis for fifty-two weeks. No time
slot, format or length of running
time for the show has as yet been
announced.
Kaiser-Fraser Corp., will be spon-
(Continued on Page 8)
WPEN Completes Plans
For Scholarship Award
WPEN, in cooperation with Phil-
adelphia's Poor Richard Club, is
conducting the Benjamin Franklin
Essay Contest for the fourth con-
secutive year among high school
students in the Philly area. Subject
of the contest is, "How Would Ben-
iamin Franklin View A United
States Of Europe."
Boy and girl submitting best essay
(Continued on Page 2)
Roundup Opinion Indicates Optimism
Regarding 1950 Sales Prospects;
Spot Business Looks Good
RCA's Two Dividends
Total Over 10 Million
The Radio Corporation Of Amer-
ica Friday declared dividends of 50
cents per share on common stock,
and 87 y2 cents a share on first pre-
ferred stock, it was announced by
David Sarnoff, chairman of the
board. The common stock dividend
is payable in cash on January 23,
and the. first preferred stock divi-
dend is payable in cash on January
3, he said.
With these declarations, the total
(Continued on Page 4)
Two Symphony Airers
Skedded By Mutual
Mutual will feature, starting in
January, 1950, the Oklahoma Sym-
phony Orchestra, conducted by Vic-
tor Allesandro, and the Los Angeles
Philharmonic Orchestra, conducted
by Alfred Wallenstein, in their own
(Continued on Page 2)
"Voice" Requests ET
Of CBS Livestock Cover
The State Department has re-'
quested a transcription of WBBM's
half-hour program, "The Interna
tional Livestock Show" for re
broadcast over the "Voice Of Amer
(Continued on Page 2)
New York Water Emergency-
Draws Aid From All Stations
New York City radio and tele-
vision stations have joined the cam-
paign to publicize the city's water
shortage and the need for conserva-
tion. With water supplies reduced
to less than one-half of normal be-
cause of a dry year, the measures
have become urgent.
To remind the public, WNEW has
produced a set of four songs to be
broadcast throughout the day. The
station in the past has used jingles
for the UN, fire-prevention, and
other public services.
Jingles will also be used by WOR
on station breaks. The songs were
first run by Bruce Eliot and Dan
McCullough on the B&D Club on
Saturdays at 4 p.m. In addition, the
station is carrying spots on news-
casts and other programs. WOR-
(Continued on Page 6)
A slight decline in network
radio commercial sales, an
increase in national spot rev-
enue, increased local radio
sales and a heavy increase
in TV business are forecast
for 1950 as a result of a sur-
vey of networks, agencies and
allied fields completed on Fri-
day by Radio Daily. Based
(Continued on Page 6)
CBC Radio-Revenue
Tripled In Ten Years
Montreal — CBC's revenue from
commercial programs has increased
from $773,521 in 1939-40 to $2,217,129
at the end of the last fiscal year, it
was disclosed last week in a return
tabled in the Canadian House of
Commons for John Diefenbaker
(P. C.-Lake Centre). The return
showed that in the fiscal year end-
ed March 31, 1940, revenue from
commercial programs was $773,521;
(Continued on Page 8)
Ellison, Head Of ANA,
Joins TV Film Concern
Paul S. Ellison has been named
vice-president in charge of sales of
Archer Productions, commercial
film and television producers, New
York, Lars Calonius, president, an-
nounced yesterday.
Ellison is a former chairman of
(Continued on Page 2)
Doubling
Dimitri Mitropoulos, in a sea-
sonal debut with the New York
Philharmonic-Symphony over CBS
Dec. 11, will double in brass
when he steps down from the
conductor's podium to appear as
quest piano soloist playing and
directing the first American
broadcast of Ernest Krenek's
"Concerto NO. 3 for Piano and
Orchestra.
2
RADIO DAILY
Monday, December 5, 1949
l-.li
Vol. 49, No. 42 Monday, Dec. 5, 1949 10 Cts.
JOHN W. ALICO ATE
Publisher
FRANK BURKE :
MARVIN KIRSCH
: : : Editor
Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager ;
Marvin Kirsch, Vice-President ; Chester B.
Bahn, Vice-President; Charles A. Alicoate,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily.
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
C.'.ble address: Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older. Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
612 N. Michigan Ave.
Phone: Superior 7-1044
SOUTHWEST BUREAU
Paul Girard. Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter. April 5,
1937, at the postomce at New York, N. Y.,
under the act of March 3, 1879.
FINANCIAL
(December 2)
NEW YORK
STOCK EXCHANGE
Net
High
Low
Close
Chg.
ABC
7
73/s
29%
Admiral Corp. . . .
29%
29%
+ Va
Am. Tel. & Tel.. .
1475/8
1471/4
1475/8
+ Va
CBS A
25
243-4
25
+ %
CBS B
24%
24%
24l/4
— Vz
Philco
30
29%
30
+ Va
Philco pfd
84
83%
83%
— Vi
RCA Common . . .
12%
12%
123/4
+ %
Stewart-Warner
12
11%
12%
+ Va
Westinghouse
28'/2
28i/4
28%
+ Va
Westinghouse pfd.
101
101
101
+ Va
Zenith Radio .
29%
29
2934
+ Va
NEW YORK CURB
EXCHANGE
Hazeltine Corp. .
163/s
1534
16%
+ Va
Nat. Union Radio
2%
2%
2%
+ Va
OVER
THE COUNTER
Bid
Asked
DuMont Lab.
13%
12
143/4
131/4
Stromberg-Carlson
Two Symphony Airers
Skedded By Mutual
(Continued from Page 1)
programs, it was announced yes-
terday.
The coast-to-coast debut of the
Oklahoma Symphony has been set
for January 11 from 10:30 to 11:00
p.m., and the hour long presenta-
tion of "Symphonies For Youth"
by the Los Angeles Philharmonic
will resume on Saturday afternoons.
t< COmiNG AND GOING *
ROBERTA QUINLAN, vocalist, on Friday left
New York by plane for San Francisco, where
on Saturday sfie acted as good-will representa-
tive of Mohawk Carpet Mills Company on a
KNBC television show. On Sunday she was in
Hollywood for a similar appearance on KFI.
She'll be back in New York tomorrow.
EDDIE CANTOR is spending a few days in
New York. On Thursday of this week the
comedian will be honored by Hadassah.
DAVE GARROWAY, emcee and comedian
featured on NBC, plans to be in New York
the 16th and 17th of this month.
DWIGHT COOKE, of "You and Small Busi-
ness" on CBS, will be in Washington tomor-
row, Wednesday and Thursday. His program
will emanate from the Nation's Capital on
those days.
RALPH EDWARDS on Saturday was in Provi-
dence, R. I., for the broadcast of "Truth or
Consequences." On Wednesday of this week
he'll be in Washington to air "This Is Your
Life" at a meeting of the American Medical
Association.
LUCILLE BALL, star of "My Favorite Hus-
band" on the Columbia network, back to
Hollywood following a visit of ten days in
New York.
WILL O. MURRELL, prominent attorney of
Jacksonville, Fla., who is owner of WORZ,
Orlando, has returned to the Sunshine State
after a few days in Gotham discussing promo-
tional matters.
ERIC SEVAREID, Columbia network com-
mentator, returning from Montevallo, Ala.,
where yesterday he delivered an address at
Alabama State Women's College on the sub-
ject, "The World from Washington."
DEAN FITZER, manager of WDAF, Kansas
City, Mo., an affiliate of NBC, on Friday was
in conference at the network with Burton M.
Adams, of station relations.
TONY MARTIN, singer, and his wife, CYD
CHARISSE, on Friday left by plane for Holly-
wood following the close of Tony's engage-
ment at the Roxy Theater and completion of
a number of recordings for Victor.
Ellison, Head Of ANA,
Joins TV Film Concern
(Continued from Page 1)
the .Association of National Adver-
tisers and resigned recently as ex-
ecutive vice-president of Control
Systems for Management, New
York.
He has also served wth Sylvania
Electric Products, Inc., in various
positions and was advertising mana-
ger of the Brunswick-Balke-Collen-
der Co., Chicago. He is a former
director of the Advertising Council,
Advertising Research Foundation
and the Audit Bureau of Circula-
tions.
'Voice" Requests ET
Of CBS Livestock Cover
(Continued from Page 1)
ica." Show, a recapitulation of
events at the International Live
Stock Exposition, was heard over
WBBM and the full CBS web last
Saturday. Included were tape-re-
cordings of interviews with exhib-
itors and guests plus descriptive
highlights of major events.
WBBM Farm Director Harry
Campbell and News Editor, Julian
Bently collaborated with Bev Dean,
producer-director in constructing
the show.
American Oil Renews
American Oil Company has re-
newed sponsorship of the "Carne-
gie Hall" concert series for an addi-
tional 13 weeks starting early in
January over ABC. Renewal marks
two years of sponsorship for the
series by American Oil. Agency is
Joseph Katz Company of Baltimore.
Stanton To Ride The Goat
Frank Stanton, president of CBS,
will be initiated into Alpha Delta
Sigma, national honorary marketing
fraternity, Friday, Dec. 9 at 6:30
p.m. at the Advertising Club, 23
Park Avenue, N. Y. C. He will be
the honor guest at the fraternity
meeting,
WPEN Completes Plans
For Scholarship Award
(Continued from Page 1)
will each receive a $500 scholar-
ship from WPEN in cooperation
with the Charles Morris Price
School of Advertising and Journal-
ism. Teachers of the winners will
receive U. S. Savings Bonds and
runners-up will get memberships
in the Franklin Institute. Presenta-
tion of awards will be made Janu-
ary 17.
Ted Malone Featured
In New ABC Co-op
Ted Malone will present a blend
of poetry, tales, and stories on a
new Monday through Friday ABC
series beginning Monday, December
12 at 11: 15 p.m., EST. The quarter-
hour program will replace Joe
Hasel's sports round-up and will
be offered to local sponsors on a
co-op basis.
Plans for the program call for
Malone to make week-end trips to
spots around the world, recording
interviews on tape.
Malone is now heard over ABC
Monday through Friday at 3: 55 p.m.,
EST, and on a transcribed show
Sundays at 10:15 p.m., EST.
Bank Buys Time
The Bank for Savings in the City
of New York will sponsor a radio
show for the first time in its his-
tory, "Top Tune Time," to be heard
over WMCA Monday through Fri-
day from 1:15 to 1:30 p.m. The
130-year-old institution is being rep-
resented by William Irving Hamil-
ton, Inc. The show will start on
January 9, 1950.
Parsons Show Renewed
Louella Parsons, broadcasting for
the Andrew Jergens Co., has been
renewed over 266 stations of the
ABC web effective Jan. 1 for the
next fifty-two weeks. Parsons has
been sponsored by Jergens in the
same time slot since 19^5. Robert
W, Orr Associates is the agency.
Ever seen
a Kudu?
You're looking at a picture of
one now. And those big horns of
his were to "help him fend off
trouble as he roamed the deserts
of Abyssinia.
There's a good way for you to
fend off any sales troubles you
may be having in Baltimore. You
just buy W-I-T-H, the BIG in-
dependent with the BIG audience.
W-I-T-H regularly delivers
more listeners-per-dollar than any
other station in this rich, compe-
titive market. That's why you can
get such BIG results from so
LITTLE money on W-I-T-H.
So if you're interested in get-
ting low-cost results from radio
in Baltimore, call in your Head-
ley-Reed man and get the full
W-I-T-H story today.
Baltimore 3, Maryland
TOM TINSLEY, President
Represented by Headley-Reed
W E AY
PLATTSBURG, N. Y/ <
AMERICAN BROADCASTING CO.
CONSISTENTLY SELLING THE NORTH.
COUNTRY'S RICHEST MARKET
JOSEPH HERSHEY McGILLVRA, Nat. Rep.
Monday. December 5, 1949
RADIO DAILY
3
* THE WEEK IN RADIO *
16th Dist. Members Optimistic
— - — - By BILL SILAG ■
SIXTEENTH DIST. NAB (south-
west), meeting in convention at
Phoenix, found business good and
1950 prospects even better, espe-
1 cially in the national spot field. The
group approved NAB decision to
keep the BAB within the fold, and
, heard Maurice B. Mitchell, BAB
director, give his famous "Mitch's
Pitch" on "Increasing Radio's Share
of Advertising Dollars," "National
J Spot Business," and "How to Turn
People into Customers." Justin
Miller, NAB prexy, told the more
than 100 broadcasters in attendance
] that radio, and video, were on the
verge of prosperous years. He
pointed out that "more radios are
being sold than ever before" dis-
' counting the theory that "video will
put radio out of business."
Commissioner Hyde told the FCC
/ that NARBA proceedings are at
"the critical stage" and took the
NAB to task for the 4th Dist. reso-
lution calling for economic sanctions
against Cuban broadcasters. Hyde
I is chief U.S. delegate to NARBA.
Five stations, WNYC, WOI,
WKAR, WNAD, and WHCU, rapped
| the FCC for failing to take action
on a petition, filed a year ago, re-
questing a ruling to permit greater
flexibility of time on the air. . . .
i CBS led the Neilsen Nov. 1-7 ratings
with first seven spots in evening
| programming, eight of first ten day-
i time positions and a clean 1-2-3
sweep on Saturday. . . . NBC's
"NBC Theater" won the sole award
of National Council of Teachers of
English. . . . R. W. Fordyce was
named general sales manager of
Bendix Radio Division . . . and ra-
dio was lauded for its promotion
i of Xmas Seals.
Roy Battles, WLW farm director,
was elected president of the Na-
tional Association of Radio Farm
Directors at the group's sixth an-
nual convention held at the Stevens
in Chicago. Also elected were Phil
Alampi, WJZ, vice-president; and
Chris Mack, WNAX, secretary-
treasurer. Panel discussions oc-
cupied a major portion of the 175
member group meeting and citations
were awarded to 17 farm directors
who had served with that title for
more than 10 years. Announcement
that the Association 'Handbook'
would soon be available, was made.
Twenty-one New England stations
formed the New England Broad-
casting System, a regional web, and
planned to sell the stations as a
unit or in part. Kettle-Carter, Bos-
ton radio reps made the announce-*
1 1 ment. . . . Columbia University's
I "J" School was awarded a facsimile
transmission and receiving system
to enable students to study in the
field of electronic communications.
Bill Murphy, GOP publicity chief
died on Sunday; NBC vee-pee Wm.
Hedges was named radio and TV
chairman of the 1950 New York
March of Dimes drive; and Henry
J. Taylor, ABC news commentator,
denied FTC charges of "monopoly"
in his Package Advertising Com-
pany operations.
The transmitting tower of KHQ,
Spokane, Washington, was reported
to have been crumpled in two by
severe winds in the northwest area
over the week-end.
Prodded by the entry into the
market of the anti-histimine drugs,
cold remedy advertisers stepped up
their radio advertising, mostly in
the national spot field. The anti-
histimines are also using consider-
able amounts of spot advertising.
Week-end listening increased dur-
ing November in the New York
area according to a Pulse survey
and program activity was heavy at
most of the major webs and leading
independents. . . . Capehart-Farns-
worth took its first dip into network
advertising when it signed to spon-
sor the one-shot "A Christmas
Carol" over Mutual. Mutual also
announced plans to broadcast the
All-Star football game and WMGM
completed arrangements to present
New York metropolitan area college
basketball games with a variety of
sponsors lined up. . . . "Town Meet-
ing of The Air" will be streamlined
to a half-hour and "Quick As A
Flash" moved over to ABC from
MBS.
Morgan Beatty scored a news-
beat for NBC when he broadcast
the first on-the-scene description
of the Dallas DC-6 airliner tragedy
which, incidently, was survived by
Dr. Luis de la Rosa, Mexican As-
sociation of Broadcasters prexy . . .
and announcement that Gertrude
Berg would receive a B'nai B'rith
award for her ceaseless efforts in
promoting interfaith understanding,
was made.
•
The FCC approved a second stand-
ard broadcasting station for the
Virgin Islands and sanctioned the
sales of WCHS, Charleston, W. Va.,
and WD AD, Indiana, Pa. The com-
mission also granted construction
permits to Watertown Radio, Inc.,
Watertown, Wise, and Pemiscot
Broadcasters, Inc., Caruthersville,
Mo.
A Radio Daily survey revealed
that, while record sales are not up
to last year's, record buying trends
are up over recent weeks. LPs
are leading the field in sales and
45 rpm buyers are growing, the
survey showed.
The UN Information Division an-
nounced plans to honor David Sar-
noff, RCA chairman of the board,
for his advocacy of "concepts of
freedom to listen and freedom to
look." . . . Johns-Manville renewed
"Bill Henry and the News" over
Mutual and that web offered Lanny
Ross as a special Xmas season
co-op for local sponsors. . . . Trans-
World Airlines contracted for radio
advertising in eight cities.
He Doesn't Let It Grow
Under His Feet
Manicuring the lawn with a mechanized mower or trim-
ming the ears off a "shilly-shallying fuzzy-duzz\ ." he is
a tireless worker who cuts through grass and the complex-
ities of big government with equal facility.
As a widely listened-to network news commentator, he
brings his intense energy to bear nightly on "the top
of the news as it looks from Washington." His aggressive
reporting has built a weekly audience estimated at
13,500,000, great numbers of whom regard him with
esteem akin to religious fervor.
Currently sponsored on more than 300 stations, his
broadcast — the Fulton Lewis, Jr. program — is the original
"news co-op." It offers local advertisers network prestige
at local time cost, with pro-rated talent cost.
Since there are more than 500 MBS stations, there may
be an opening in your city. If you want a ready-made
audience for a client (or yourself), investigate now.
Check your local Mutual outlet — or the Co-operative
Program Department. Mutual Broadcasting System,
1440 Broadway, NYC 18 ( or Tribune Tower, Chicago, 11) .
I.
RADIO DAILY:
Monday, December 5, 1949
AGENCIES
N. J. LEIGH, chairman of the
board, Einson - Freeman Com-
pany, Inc., today will speak before
the Advertising and Selling Course,
conducted by the Advertising Club
of New York. His subject will be
"Printed Salesmanship at Point of
Sale." This meeting will be held at
the Engineering Societies Building,
at 6: 15 p.m.
ROBERT M. REUSCHLE has
joined McCann-Erickson as manager
of radio-television time buying. He
was formerly with the Headley-
Reed Company, radio station rep-
resentatives.
AUTOMATIC BURNER CORP.,
manufacturer of oil burners, has
engaged Olian Advertising Company
of Chicago as its agency.
CORTLANDT LANGLEY will
form his own company to market
television programs. He has re-
signed as assistant to the president
and director of subscriber service
of BMB.
THE RUBEROID COMPANY,
maker of roofing and building ma-
terials, has named Fuller & Smith &
Ross, Inc. C. J. Dunham is the
account executive.
LA PLAYA PRODUCTS, INC.,
makers of professional hair color
blenders, has named Grant Adver-
tising, Inc.
JOHN R. BURR has joined Ward
Wheelock Co., Inc., in an executive
capacity. He was formerly with
Federal Advertising Agency, Inc.,
and McCann-Erickson, Inc.
LAWRENCE D'ALOISE has join-
ed Doherty, Clifford & Shenfield,
Inc. as a copy writer. He was for-
merly with J. Walter Thompson Co.
KLORES & CARTER, INC., has
been named by Hudson Dealers in
the New York area to handle ad-
vertising in newspapers, local maga-
zines, and television.
TENNESSEE VALLEY CHEM-
ICAL CORP. has appointed Bu-
chanan & Co. for Tev plastic starch
and Tev wick deodorizer. News-
papers, magazines and television
will be used.
DORIS O' HALLO RAN has joined
the Federal Advertising Agency,
Inc., in the copy department. She
was formerly with McCann-Erick-
son, Inc.
j WILL ERECT BUILDING
of Approx. 5000 Sq. Ft.
— Adjoining —
A.B.C. and W.O.R.
Television Center
Suitable Allied Interest!
; CALL A. N. ROEMER, EN-2-3333
50 Veil 72nd St., New York
Man About Manhattan. . .
• • • WEEK-END CUFF NOTES: Getting away irom radio's old
theory that Sat. is the loneliest nite of the week, television is going
right ahead building it up into one of the week's strongest. Latest show
to be set for that nite is Ed Wynn when it bows in Jan. 7th for its
new sponsor. Camel cigarettes. . . . Lux Radio Theater tonite unveils
"the prettiest 15-year-old girl in America," in conjunction with its 15th
ann'y celebration. . . . TV stations around the country are beefing plenty
about the "bloody murder mysteries" on television, especially since
many of them are offered while the youngsters are still up and around.
. . . Henny Youngman refers to himself now as "star of stage, radio
and television mentions." . . . DeWard Jones, former Radio City Music
Hall publicist, has been named editor of the Writer's Journal, nat'l
monthly devoted to every phase of the writing field. . . . Mannie
Greenfield Associates only handled Jo Stafford's publicity on special
assignment here in N. Y. Singer is handled nationally by Margaret
Ettinger office in H'wood. . . . Recommended reading: Harold Rabbins'
"The Dream Merchants" — finest novel on H'wood we've yet come
across. . . . BMI's basketball team racking up quite a record in the
Rockefeller Center Basketball League. . . . Jack Gilford knows a character
who's getting into TV on the ground floor. He's a porter in the base-
ment at CBS.
ft ft ft ft
« • • There's quite a human interest yarn behind Carlton
E. Morse's trip to Paris and Rome Dec. 22nd as international
Santa Claus for the Foster Parent's Plan for War Children. Morse
had adopted several of these unfortunates. One of them, a
French youngstaer, had written him expressing her thanks but
adding that she was more concerned over the fate of millions of
other kids far less fortunate. Her note gave Morse the idea for
the trip and he's been collecting carloads of gifts on his "I Love
A Mystery" series on Mutual to take along with him. •
ft "ft !■ .ft \: ft
• • • THINKING OUT LOUD: Television will come of age when
it begins to understand that the first three minutes of the show are the
key to allowing the set's knob to remain status quo. In flesh vaudeville,
if you don't like the opening dumb act, that's just tough, brother. You
paid your money and don't have your choice. Same goes for theater,
films, night clubs, etc. But let's not forget that in TV you can't "wait"
to build interest. It has to be there from the opening gun. With seven
stations going full blast (except ABC-TV Monday-Tuesday), even the
laziest guy in the world will get up to toy with the dials. The very
least you can say about Berleo is that it's socko right at the start. It's
okay to wait for the "second act" in legit, but drama on television
must have punch from the opening scene.
ft ft ft ft
• • • THEY SAID IT: Russ Hodges is one of the two best
fight announcers of this generation — the other being Don Dun-
phy, of course. — Frank Conniff. ... If you were to ask who is
the best-loved man in New York, I'd answer the question without
hestitation — Harry Hershfield. — Lee Mortimer. . . . No matter how
much women race to buy Christmas presents for men, the race
always ends in a tie — Earl Wilson. ... I get no impression of
advancing civilization out of the singing commercial. — Herbert
Hoover. . . . Since the tune "Lucky Old Sun" has been banned on
all Camel shows, huckster circles insist that in retaliation, camel's
hair coats are verboten for Lucky Strike employes. — Dorothy
Kilgallen.
ft ft ft ft
N6UJ BUSINESS
WNBK, Cleveland: Rini Wine Co.,
Carpenter Advertising Agency;
Kurtz Furniture Co., two spots
weekly, 13 weeks; Ed Hibschman
Agency; Hudson Dealers of Cleve-
land, participating spots on Bob
Reed Show, three a week thru
Gerst Advertising Agency; Reddi-
Wip Mfg. Co., one spot weekly, 13
weeks, Richard T. Brandt Agency;
Laundry Institute of Cleveland
(Association of 18 Cleveland laun-
dries) three participating spots
weekly on Bob Reed Show, Carr-
Liggett Agency; Central Cadillac,
10-min. sports round-up following
network football games; Duquesne
Brewing Co., one hour weekly
wrestling match from Cleveland
Arena, thru Walker & Downing
Agency; Domestic Sewmachine Co.,
half-hour wekly participating on
"Through the Kitchen Window," 13
weeks, thru Fuller & Smith & Ross
Agency; Dishmaster, one-min. an-
nouncements thru Clark & Rickert
Agency; Pontiac, minutes and spots
thru McManus, John & Adams
Agency; Tenna-Rotor (Alliance Mfg.
Co.) ; 15 min. "Top Views in Sports"
(weekly) thru Foster & Davies
Agency; Ford Motor Co., half hour
program, "Big Ten Football Games,"
thru J. Walter Thompson Agency.
WTAM, Cleveland: Duquesne
Brewing Co., half-hour variety pro-
gram, "Welcome Aboard," through
Walker & Downing Agency; Werks
Soap, 15-min. program, "Meet the
Menjous," five times a week, thru
Ralph A. Jones Agency; Al Hender-
son Show, five-minutes across-the-
board, Vicks Co., thru Morse Inter-
national, Inc.; Ford Motor Co., one
min.'s and chain breaks, thru J.
Walter Thompson; RKO Palace,
one min. spots, thru Gregory House
Agency; Carr Consolidated & Bis-
cuit Co., spots.
WENR, Chicago: The Atlas Brew-
ing Company for Edelweiss through
the Olian Advertising Agency, Chi-
cago, has ordered a one-hour pro-
gram entitled, "Musical Clipper."
The contract was signed for 39
weeks. The program features rec-
ords. A WENR staff announcer is
handling the sixty-minute program
to be heard each Saturday night
from 12:00 midnight to 1:00 a.m.
Swift & Company, ice cream, thru
Needham, Louis & Brorby, Chicago,
three station breaks weekly for 52
weeks.
RCA Declares Dividend;
Total Over 10 Million
(Continued from Page 1)
of dividends to be paid by RCA
for 1949 amounts to $3,152,800 on
common stock, and $6,928,600 on the
preferred, a total of $10,081,400.
Payments will be made to holders
of common stock of record at the
close of business December 16, and
to holders of preferred stock of rec-
ord at the close of business Dec. 12.
SEE PAGES
209 to 226
FOR A COMPLETE
LIST
OF
RADIO & TELEVISION
STATION
REPRESENTATIVES
GIVING
ADDRESSES
PERSONNEL
&
OTHER
USEFUL
INFORMATION
V
ONE OF 1001
SUBJECTS COVERED
IN THE
RADIO ANNUAL &
TELEVISION
YEAR BOOK
for 1949
:RADSO DAILY:
Monday, December 5. 1949
N. Y. Water Situation
Draws Stations' Aid
(Continued from Page 1)
TV is also using station breaks and
newscasts for water shortage items.
WJZ will run a special program
tomorrow, December 6, from 6: 05
to 6:15 p.m., EST in addition to
station break announcements. Gor-
don Fraser will interview people
at the Croton reservoir and Julian
Anthony will talk to people on the
street. The name of the show is
"Water — A Special Report." WJZ-
TV is making plans for their shows
this week.
WNBC and WNBT are using the
slogan "Save Water" on station
breaks. Water Commissioner Ste-
phen Carney appeared on the Sav-
ings Bank Quiz Kids program over
WNBC yesterday to make an ap-
peal to New York City children.
Carney also appeared on WPIX
on Saturday over the City Hall
program. The TV station is run-
ning spots on their newscasts to
further publicize the shortage.
Other appearances by the Com-
missioner include a visit with Mar-
garet Arlen over WCBS last Friday.
Today, Carney is on the George
Putnam show on WABD at noon.
WNYC has recorded statements by
Carney and is making the spot an-
nouncements available to other sta-
tions. The station has been send-
ing material on the water shortage
to other stations for several weeks.
Real Drive On WCBS
WCBS and WCBS-TV are using
station breaks and spots throughout
the day in addition to the special
feature. WCBS conducted an all-
out drive on Saturday and yester-
day to push the campaign.
WEVD has selected the slogan
"Don't Waste Water" for its sta-
tion breaks. WMGM is making
water conservation appeals around
the clock on every available pro-
gram, as is WINS.
WMCA has recorded a jingle and
offered to make it available to other
New York stations. The jingle fea-
tures Ted Steele and will be run
throughout the day.
Announcements in Italian, Span-
ish, German, Polish, Jewish, Russian
and English are being made by
WHOM. The station has s:heduled
the spots across the board.
WLIB is running spots over the
entire day as is WBNX. WWRL in
Woodside, L. I„ is using the breaks
and various shows to publicize the
current shortage. WQXR is plug-
ging the water scarcity, especially
on its morning show, in addition
to other programs.
WOV says it is making plans for
announcements.
The broadcasters have offered to
make further time available if the
problem becomes more acute.
Correction
The captions appearing under the
pictures of Sig Mickelson and Dr.
Lyman Bryson carried in a Radio
Daily story last Friday, December 2,
were inadvertently transposed.
Radio Biz Outlook Surveyed;
Reflects Optimism For 1950
(Continued
on current business and general
economic trends a total expenditure
of $676,000,000 in network, national
spot sales, local and video advertis-
ing is forecast by one network. It
is predicted that network sales will
probably show a 5 per cent drop
for a total of $184 million; national
spot sales should hold a level at
about $143.5 million, local sales
should show a 5 per cent increase
and television sales should double
the current year for a total of $64
million.
NAB Forecast Increases
The NAB forecast increases in the
national spot sales field and in local
retail radio advertising in 1949 but
said that network gross billings
would probably drop under the
1948 figure. NAB's forecast was
based on a partial survey return
but the broadcaster's group expects
to publish firm figures "within the
next few weeks."
Actually, the NAB said, national
spot sales would show a greater
percentage of increase in 1949 over
1948 than '48 showed over 1947.
Local retail 1949 sales, NAB con-
tinued, would go up "very notice-
ably" over 1948 and should show
roughly the same percentage of in-
crease that was shown in '48 over
'47. Networks, however, according
to the NAB spokesman, would show
decreased sales in 1949 for the first
time. Network trend had previously
been up over a number of years.
NAB as yet has no figures for video
time sales.
Spot Out'ook Good
Thomas F. Flanagan, managing
director of the National Association
of Radio Station Representatives,
disagrees with the network projec-
tion and sees an increase in na-
tional spot business for the coming
year. He said that he thought the
i-eiling on national spot sales would
be about $120 million in 1950 and
pointed out that the 1949 spot sales
would reach an estimated $110
million. Flanagan added that the
gross spot sales in 1946 amount to
$91,600,000 (FCC figures) and that
a fourteen and two-fifth per cent
increase over 1947 spot sales in
1948 amounted to $104,800,000.
Commenting on 1949 network
business, the research department
of McCann-Erickson said that net-
work business this year should reach
97.3 per cent of 1948 by the end
of the current year. The agency
basis the figures on a comparison
of the first 10 months of each year.
Times' Oilers Comment
The New York Times' advertis-
ing news column of Thursday sized
up the situation as follows:
"Prospects are now considered
good this year for topping 1948's
record high total of advertising
sources, a check of key sources in-
dicated yesterday. Last year's total
is variously estimated between $4
and $4.5 billion. It is believed that
the new record high ad spending
from Page I)
will continue throughout the year.
"Both local and national volume
are expected to show new gains for
the year, led by newspapers. Gains
in spot radio are expected to offset
some losses for networks, with
neither seriously affected by strong
gains in television. Magazines gen-
erally are expected to hold about
even."
Local Sales to Rise
It is forecast that local radio sales
will reach around $284 million in
1950, a 5 per cent revenue over the
1948 local sales. This upturn is ex-
pected to result from intensified
local selling on the part of broad-
casters and the support NAB mem-
bership will receive from the newly
created Broadcast Advertising Bu-
reau in promoting new radio adver-
tisers. The sales increase is ex-
pected to be most noticable in the
department store and home appli-
ance store fields with automotive
dealers, oil companies and regional
manufacturers adding to the new
revenue.
Food Products Leads List
Food and food products are ex-
pected to be the largest users of
radio time during the coming year.
Next in line will be the drug and
toilet goods business with cigarettes,
cigars and tobacco rating a close
third. Automobiles and accessories
are also rated high as prospective
time buyers and it is believed that
the home appliance manufacturers
will increase their radio and TV
budgets during 1950.
Lever Brothers, General Foods,
the Procter & Gamble Company,
Gillette Safety Razor, Standard Oil,
Sterling Drug, Philco, Westinghouse,
R. J. Reynolds Tobacco, American
Tobacco Company, Philip Morris,
General Motors and Miles Labs are
listed among the clients who are
expected to continue use of net-
work and spot radio during the new
year.
Romulo Talk Aired
An address by Brig. Gen. Carlos
P. Romulo, president of the UN
General Assembly, will be carried
by WQXR exclusively on Friday,
December 9 from 9:30 to 10 p.m.
from the 54th Congress of American
Industry at the Waldorf-Astoria.
The three-day Congress is being
sponsored by the NAM and will
include addresses by Paul Hoffman
and Emil Schram.
WFDR Campaigns For Blood
WFDR opened a campaign for
blood donors on Saturday, Dec. 3,
with a broadcast at 9 p.m. directly
from the home of a Brooklyn family
whose child is being kept alive
with blood transfusions. The pro-
gram will ask listeners to give the
greatest Christmas gift of all, a
pint of blood to enable someone to
live.
FCC High Court Brief
Favors Georgia Plea
(Continued from Page 1)
cording to the terms of its contract
even though the FCC ruled that the
WGST license would be revoked
unless the licensee (Georgia In-
stitute of Technology) assumed the
full responsibilities of a licensee.
The case is due for argument this
week, probably Thursday, with at-
torney Max Goldman of the FCC to
be heard briefly.
The FCC argument was in line
with the argument it outlined when
it filed amicus earlier this year in
urging the high court to declare its
jurisdiction in the case. The basic
issue is the preservation of the
Commission's right to rule in com-
munications matters in the public
interest, without having its ruling
nullified by state authority. In this
case the licensee stands to suffer
a crippling penalty if the state
court is not reversed.
The Commission declared that
since its determination that the
management contract was not in
the public interest was made under
Congressional 'authority, ''these find-
ings were not open to collateral
review by any court." In addition,
it is pointed out that SBI did not
diligently present its case before
the Commission when the Commis-
sion's decision was still undeter-
mined.
Africa Station Cuts Rates
Following Devaluation
Radio Difusora CR 6AA, serving
Angola, Belgian Congo and French
Equatorial, and parts of (British
West Africa. Only commercial sta-
ion in Lobito, Angola — is one of
the few stations which has reduced
rates because of currency devalua-
tion. The station has been on the
air since 1931 serving an area which
purchased more than $46,809,000 in
the first eight months of 1949 from
the United States. Rate reduction
amounts to 12.5 per cent, according
to Pan American Broadcasting Co.,
N. Y. CR6AA, broadcasts short
wave (1500 watts on 7177 kcs).
Warner For Baukhage
Washington — Albert Warner. ABC
Washington correspondent, will sub-
stitute for H. R. Baukhage on the
1 p.m. ABC newscast heard Mon-
days through Fridays during the
week beginning December 12.
Baukhage will be on vacation from
the ABC microphone until Decem-
ber 26. The replacement for the
second week of Baukhage's vaca-
tion will be announced later.
* Unique
: JINGLES
* That Sell
: KISSINGER
t PRODUCTIONS
+ JU 6-5572 1650 B'woy, H. Y. C
Section of RADIO DAILY. Monday. December 5, 1949 — TELEVISION DAILY is fully protected by register and copyright
SAY FCC WILL TALK THEATER-TV
TELE TOPICS
MAY KYSER's Kollege of Musical Knowl-
edge, a radio feature of long stand-
ing a couple of years ago, came to NBC-
TV last week under the aegis of Ford
Dealers of America. All the trappings
were present — Kyser, announcer Ben
Grauer and ork pilot Carl Hoff wore aca-
demic gowns and motar boards (Kyser's
is white), with loads of visual gimmicks,
some pleasant musical numbers and good
production. But the heart of the show was
an insult to the inteligence. This was a
quiz — or is it kwiz? — that seemed to oc-
cupy most of the hour and in which the
questions would have been easy for a
singularly uninformed seventh-grader. But
Kyser could not leave bad enough alone
and insisted on putting the answers into
the contestants' mouth with atrocious
puns and equally unfunny gags, and their
milking applause from the audience. . . .
The best features of the show were the
film commercials and Roy Marshall's ex-
planation of the workings of a Ford motor.
Latter, however, should have had more
demonstration, perhaps through the use of
cutaway models. . . Written by Bab
Quigley and Larry Marks, program is pro-
duced and directed by Earl Ebi. Agency
is J. Walter Thompson. Regulars, all tal-
ented and attractive, include the Honey-
dreamers, Sue Bennett, Liza Palmer and
Michael Douglas.
XA/ITH CAMELS picking up the tab on
™ ™ the Ed Wynn show and moving it
to Saturday, CBS becomes the first web
to do a strong programming job that nite
despite NBC's heralded participating line-
up which has not yet made its appearance
and shows no signs of doing so. The Wvnn
stanza will be backed against the Ken
Murray show, giving CBS an hour and a
half of high-budget production. Columbia
is auditioning several shows for the Thurs-
day, 9 p.m. spot to be vacated by Wynn,
with Abe Burrows and Robert Q. Lewis
high among the prospects.
M. Y. HUDSON dealers will bankroll the
' ^ Ziv "Easy Aces" film on WABD, be-
ginning Dec. 14, through Klores & Carter.
Format shows Goody and Jane Ace at
home, offering running comment on pro-
grams crossing the screen of their re-
ceiver. . . . Hope and Morey Bunin will
take their "Lucky Pup" cast to St. Vin-
cent's Hospital tomorrow for a special per-
formance at a children's Christmas party.
They'll use the portable stage that served
them during their years in vaudeville with
the puppets. ... To the grisly hobbies
department add Hugh G. Lynch, CBS color
technician, who's been aiming his camera
at surgical operations around the country.
He collects gallstones which, he says, are
pyramid -shaped and beautifully colored.
Interim ASCAP Fees
For Video Indies Set
An agreement on the use of
ASCAP music on a per-program
basis by independent television sta-
tions came to an understanding
Friday at a meeting between
ASCAP and the telecasters commit-
tee. By the agreement, indie video
stations would make interim pay-
ments to ASCAP during the period
of negotiations. Such payments
would be subject to adjustment
when the station signs a per-pro-
gram or blanket license form.
Mailed to Stations
Both forms have gone out simul-
taneously to the stations, which
will have 30 days after their receipt
to make a decision.
The stations will be indemnified
by ASCAP during the temporary
license period. They will have a
choice of several options when it
comes to signing the final long-
term contract. The temporary li-
censes are extended for the period
of the negotiations. Interim pay-
ments are flat monthly fees retro-
active to Jan. 1 of this year or to
date the station went on the air,
whichever is later, and will vary
in amount, depending on the in-
come bracket into which the sta-
tion fits.
WBKB Sells Film Show
Mullen And Johnston
In Fairbanks Reorg.
West Coast Bureau of RADIO DAILY
Hollywood — Frank E. Mullen has
been named board chairman, and
Russ Johnston, vice-president, of
Jerry Fairbanks, Inc., in a reorgani-
zation and expansion of the film
producing firm
nMH^^ I announced to-
day- Both Mul"
w B len, former exec
v-p at 1STBC and
more recently
president of the
G. A. Richards
stations, and
Johnston, who
A resigned Friday
L as NBC film di-
^^tT 1W rector, will be-
|^ p\ MB come "substan-
tial stockhold-
MULLEN ers" in the firm,
Fairbanks said.
Fairbanks remains as president
and will be in charge of all pro-
duction activities. Production fa-
cilities in New York and Hollywood
will be expanded early next year,
Fairbanks said. The firm will de-
velop and package film programs
and will set up its own distributing
and sales agencies.
Shows will be filmed by the firm's
recently developed three-camera
technique.
Chicago — Red Goose shoe dealers, sorship of an hour-long Saturday
through Henri. Hurst & McDonald, morning children's film series. Pact
have signed with WBKB for spon- I runs 13 weeks.
ITPA, TP A Plan To Merge
Into New Nat'l Organization
Plans for merger of the Inde-
pendent Television Producers As-
sociation, New York, and Television
Producers Association, Hollywood,
into a new national organization
of program packagers were outlined
Friday by Irvin Paul Sulds, ITPA
prexy, and Mai Boyd, president of
TPA. Merger proposal has already
been approved by the New York
group and will be voted on in the
near future by the board of the
Coast organization.
Initial joint project is formulation
of a national code designed "to
bring some semblance of order, of
standardization, of ethics into the
television producers' daily relations
with station, with agency, with
client," Boyd and Sulds said, Their
joint statement continued:
"This is a code which we will
not attempt to 'ram through' net-
works and agencies. We will dis-
cuss the subject matter with various
committees of networks and agen-
cies and eventually arrive at a mu-
tually acceptable 'modus operandi'."
Also on the agenda is standard-
ization of all contract forms used
by packagers — labor, talent, buyer,
etc. James Lawrence Fly and Max
Gilford, counsel for ITPA and TPA,
respectively, are supervising this
project.
To strengthen the organization, a
membership drive is planned to
sign up all major packagers.
Also planned are a series of sem-
inars on legal problems and a proj-
ect to aid producers audition shows
for network and agency execs,
Reported Ready
To Date Hearing
Late This Mo.
Washington Bureau of RADIO DAILY
Washington — A hearing on thea-
ter television probably will be an-
nounced by the FCC late this
month, it was learned here last
week. Exactly when the hearing
can be scheduled still is uncertain,
the belief being that it will not
actually get under way before next
Fall.
It is reliably reported that the
report now is in preparation and
that it will be presented to the full
Commission some time before the
Christmas holidays.
The setting of the hearing will
mean the passage of the first major
hurdle in the way of establishing
a national theater TV system utiliz-
ing radio frequencies. Recent TOA
moves resulting in the filing of peti-
tions by exhibitor groups and indi-
vidual circuits are believed to have
been the decisive factors in leading
the FCC to call the hearine Para-
mount, 20th-Fox SMPE and MPAA
have also petitioned for the rule-
making procedure.
New Theater Petitions
Attorney Marcus Cohn filed two
more petitions Friday for theater
TV service, on behalf of Sam
Pinanski's American Theaters Corp.
and Morton G. Thalheimer's Neigh-
borhood Theaters, of Richmond, Va.
Pinanski, operating in the Boston
area, is head of TOA and has been
active in experimental theater TV
in recent months. His Pilgrim Thea-
ter, Boston, was one of the handful
which screened the 1949 world
series, and it has also been carrying
telecasts of football games.
In addition to stressing the cul-
tural advantages to Boston, as a
fine arts center, the petition said a
theater TV service "will permit the
healthy experimentation and intro-
duction of innovations, in the TV
field, which the Commission in its
so-called Blue Book has so strongly
urged.
Sponsor Tenoin Tourney
On DuMont By Brunswick
Brunswick - Balke - Collender will
SDonsor men's and women's finals
of the All Star National Individual
Match Gnme Bowling Chamoion-
shiDS in Chicago over 18 Du Mont
stations De~. 8 and 11. Pickups, to
be described by Fred Wolf, mark
the first time a major bowling tour-
nament has been seen on network
TV. Business was placed through
Al Paul Lefton agency.
Monday, December 5, 1949
RADIO DAILY= =
K-F To Sign For First
Labor Network Show
(Continued from Page 1)
soring the program on two stations
owned by the United Automobile
Workers.
Stations which form the labor net
are: The ILGWU stations— WFDR,
New York; WVUN, Chattanooga,
Tenn.; KFMV, Los Angeles; the
UAW stations— WDET, Detroit and
WCUD, Cleveland, and the Co-op-
erative Broadcasting Association,
WCFM, Washington, D. C.
William H. Weintraub & Co., New
York, is the agency handling the
account.
Formation of the Labor Liberal
Network was due, in large measure,
to the efforts of Morris S. Novik,
New York public service radio con-
sultant.
National Grange Supports
Clear-Channel Principles
The National Grange, at its an-
nual meeting in Sacramento, unani-
mously adopted a resolution de-
manding that the FCC "permit no
further breakdown in the number
of clear channel broadcasting sta-
tions and that the FCC grant per-
mission to clear-channel stations to
operate at sufficient power to pro-
vide adequate service to all rural
areas; and that the U.S. State De-
partment resist any attempt by other
North American countries to estab-
lish stations on frequencies at pres-
ent assigned to clear channel sta-
tions in the United States."
Commenting on the National
Grange resolution, Ward L. Quaal
director of the Clear Channel Broad-
casting Service, said: "Whether on
a domestic or international basis,
farm organizations in this country
have always seen fit to support
clear channel radio, on which they
rely for most of their farm and
market information, weather re-
ports, news and entertainment."
C0H5T-T0 -COAST
Stewart-Warner Dividend
Chicago — A 25 cent per share cash
dividend on the $5 par value com-
mon stock was declared by Stewart-
Warner Corporation directors on
Nov. 22. The dividend is payable
on January 7, 1950 to stock of
record at the close of business De-
cember 16, 1949. Similar dividends
were paid January 8, April 9, July
9 and October 8, 1949.
'Michael Shayne' Sponsored
Sponsored by the Egan & Fickett
Company, producers of Indian River
grapefruit and oranges, "The New
Adventures of Michael Shayne," is
being heard on WOR, Fridays from
8 to 8: 30 p.m.. It started on Nov. 18.
Jeff Chandler, motion picture and
radio actor, will star in the new
series, which is a sequel to the
"Michael Shayne, Private Detective"
series broadcast last season over
WOR.
New WMTR Announcer
Morristown, N. J. — Jack Potts,
program director of WMTR, an-
nounced the addition of Gerry
Harris to the station's announcing
staff. Harris, a resident of Orange,
N. J., is a senior at Seton Hall Col-
lege majoring in commercial art.
He has had extensive announcing
experience at the college's station,
WSOU-FM.
One Listener Audience
Hartford, Conn.— Richard C. Hot-
telet, CBS commentator did a per-
sonal broadcast for a single listener
the other day. Following one of his
broadcasts from Washington, a
WDRC listener telephoned and
wanted to know what Hottelet had
said about a certain subject. A few
moments later a surprised and happy
listener was hearing a tape record-
ing of Hottelet's commentary via
telephone.
WFIL Wins Award
Philadelphia, Pa— For public ser-
vice programs contributing to farm
safety in the Greater Philadelphia
area, WFIL has been cited by the
National Safety Council, which hon-
ored the station with an award this
week at a luncheon in Chicago for
members of the National Associa-
tion of Radio Farm Directors. In
naming WFIL winner of the award,
the Council lauded the station "for
the performance of exceptional ser-
vice to farm safety through special
orograms in connection with the
National Farm Safety Week, day-
to-day attention to safety, com-
munity safety projects and similar
activities."
WMAL Man In Florida
Washington, D. C. — Bryson Rash,
special events director of WMAL,
and the ABC in Washington, has
left for Key West, Fla. He was as-
signed by ABC to cover the Presi-
dent and his family for their three-
weeks' vacation.
fSSO Reporter Celebrates
Hartford, Conn. — Big birthday
party, with cake and all the fix-
;ngs, was held in the studios of
WDRC, December 1 to celebrate
the 11th anniversary of the "ESSO
Reporter" on WDRC. ESSO and
WDRC officials participated in the
festivities, including the cake, which
was fittingly inscribed for the oc-
casion.
Disc Jock Predicts Hits
Boston, Mass. — Howard Malcolm,
disc jockey of the noontime WCOP
"Record Rack" program, is current-
ly devoting every Friday program
exclusively to the performance of
new record releases received by
him during the previous week, and
soliciting phone votes from listeners.
Calls are taken while Malcolm is
on the air and for another hour
after the show.
Announcer Plavs Santa
Hartford, Conn. — WONS announcer
Crean Patterson has taken many
roles during his 13 years in radio,
but playing Santa Claus every after-
noon at 4: 45 marked the first time
he put on the red uniform with the
white beard.
Rubenstone Promoted
Philadelphia, Pa. — James L. Rub-
enstone, a member of the WFIL
promotion staff since January. 1949,
has been appointed director of spe-
cial events in the WFIL program
department, it has been announced
by Roger W. Clipp, general man-
ager of The Philadelphia Inquirer
stations. In his new capacity, he
will schedule and direct programs
of on-the-spot news and will ar-
range interviews with visiting celeb-
rities for studio and remote shows
produced by the radio and tele-
vision. ■
CBC Radio-Revenue
Tripled In Ten Years
(Continued from Page 1)
by the end of the 1944-45 fiscal year
the revenue had increased to $1,-
639,159. In the 1947-48 fiscal year
the revenue was $1,842,558 and last
year it was $2,217,129.
Another return for Diefenbaker
showed that it cost the Government
$1,437,524 to operate the CBC's in-
ternational broadcasting service in
the fiscal year ended March 31,
1949.
The estimated cost for the current
fiscal year is $1,781,850.
The Government pays all costs
of operating the international serv-
ice, which beams Canadian pro-
grams to foreign countries.
WSAL On The Air
WSAL, Logansport, Ind., began
broadcasting operations Nov. 21.
Station is owned by the Logansport
Broadcasting Corp.
. the ultimate
in air travel
to Los Angeles
"The Hollywood" is for those who demand the
sery test and will accept nothing less. This famous DC-6
jMainliner 300 flight to Los Angeles leaves "New York
daily at noon and arrives at 8:30 p. m., stopping only at
Chicago en route.
Once ahoard, you'll notice the luxury and comfort that
have made "the Hollywood famous, and the courteous,
efficient service aloft that only a hand-picked crew can
provide. Every detail of the trip is planned for your pleas-
ure, including delicious, full-course United meals.
If you want the ultimate in airline service, fly "the Holly-
wood"— see for yourself how enjoyatle air travel can he!
ft UNITED AIR LINES
The National Daily Newspaper of Commercial Radio and Television
VOL 49, NO. 43
NEW YORK. TUESDAY, DECEMBER 6, 1949
TEN CENTS
HIGH COURT IS FINAL: STATION-TAX OK
Utilities Group Gels
Transit-Radio Plea
Washington Bureau of RADIO DAILY
Washington— The District of Col-
umbia Public Utilities Commission
was asked yesterday to dismiss com-
plaints against street-car and bus
radio, in a brief filed by the Capital
Transit Company. It was charged
that hearings this fall had failed
to produce evidence that the in-
stallations were not in the public
interest.
The service is currently installed
on over 250 of the company's street
(Continued on Page 8)
Atwater Kent Estate
Totals Over 9 Million
West Coast Bureau of RADIO DAILY
Los Angeles — The first accounting
of the A. Atwater Kent estate places
its value at $9,130,971.11. The execu-
tors, George W. Noble and Harold
Ashworth, made their report which
was approved in Superior Court.
They told the court that more
than five-million dollars of the radio
pioneer's estate was in cash with
the balance mostly in stocks and
bonds. Kent, who died last March 4
at the age of 75, included many
radio and stage celebrities in his
will.
Four AP Veterans
Promoted To New Posts
Four veteran newsmen have been
promoted by the Associated Press
to the rank of Executive Repre-
sentatives, it was announced yester-
day. Al Stine of Kansas City will
cover Missouri, Kansas, Texas and
Oklahoma in his new position and
Tom Cunningham of Boston "will be
(Continued on Page 6)
Climax Of Contest
One hundred housewives hail-
ing from all sections of the Uni-
ted States will gather at the
Waldorf Astoria Hotel in New
York on December 12th for the
finals in Pillsbury Mills nation
wide radio recipe and baking
contest. Finals will be staged in
the grand ballroom with Mrs.
Peanor Roosevelt making the
awards of $1 50.000 in prizes.
Outlook Bright
Fort Wayne, Iind. — A five-day
sales meeting of The Magnavox
Company district sales managers
has just been concluded at Fort
Wayne, with indicated record
sales volume for 1950. Frank
Freimann, Magnavox executive
vice-president, disclosed the com-
pany's marketing plans for the
coming year, designed to great'y
expand the company's business
and that of its franchised dealers.
lever Bros. Moves
Headquarters To N,Y.
Lever Brothers completed one of
the largest industrial moves in re-
cent years over last week-end when
the company shifted its executive
headquarters from Cambridge, Mass.
to New York City. Charles Luck-
man, Lever president, started oc-
cupying executive offices at 505 Park
Avenue at 9 a.m. yesterday morning
and other top executives reported to
30 Varick Street at the same time.
Lever Brothers expect to have
(Continued on Page 8)
Heitin Succeeds Heywood
In WNBC-WNBT News
Jay Heitin, formerly program
manager of WHYN and WHYN-
FM, Holyoke, Mass., has been named
news and special events director
of WNBC and WNBT, Thomas B.
McFadden, manager of the stations,
announced yesterday.
After graduation from Harvard
(Continued on Page 3)
Levy Against Arkansas Outlets Stands;
Trade Sees Dangerous Precedent;
Last-Resort Measures Studied
15th District Of NAB
Opposes Board Cut
San Francisco — Members of the
15th District NAB meeting here last
Thursday and Friday took no action
on discontinuance of the national
convention but took a definite stand
on whether the membership of the
NAB board should be cut. The
broadcasters adopted a resolution
insisting that the present number
of districts be maintained. Earlier
in the week the 16th District meet-
ing in Phoenix passed a resolution
'Continued on Page 6)
Thomas To Address
Next REC Luncheon
Lowell Thomas, Jr. will present
films made on his recent trip to Tibet
with his father, at a meeting of the
Radio Executives Club of New Work
this Thursday, December 8. Thomas
(Continued on Page 2)
Special Proarams Set
On Water Shortage
The water shortage will provide
material for special programs over
NBC and over station WJZ, New
York on Dec. 6 and 10 respectively.
The NBC airer will be narrated
(Continued on Page 3)
FMA Will Merge With NAB;
Committee, Purposes Listed
Washington Bureau of RADIO DAILY
Washington— The FMA board of
directors cleared the way yesterday
for merger with NAB, probably
about the end of this month. This
will bring to an end the three-year-
old separate existence of the FM
group, which has been on shaky fin-
ancial footing for the past year.
The merger agreement includes as-
surance that NAB will establish an
FM department to function under
an FM executive committee, which
will consist of three members of
the FMA board of directors and two
members of the NAB board. This
department will have a full-time
director. FMA director Edward L.
Sellers has been recommended for
this spot.
Members of the newly-formed
executive committee include the
follov/ing from FMA: Josh L.
(Continued on Page 2)
Washington Bureau of RADIO DAILY
Washington — Industry-
hopes for early aid by the
Supreme Court in licking- the
dangerous discriminatory Hot
Springs, Arkansas, tax against
broadcasters were dashed yes-
terday as the court refused
for a second time to hear the
case. There is no further ap-
peal. It is feared here that
(Continued on Page 3)
Three MBS Renewals
AnnouncedYesterdav
U. S. Tobacco Co. has renewed
"Martin Kane, Private Eye," and
"The Man Next Door" over Mutual
for 52 weeks, it was announced yes-
terday. "Kane" renewal is effective
Jan. 8 and "Next Door" renewal is
effective Jan. 7. The Kudner Agency
represents U.S. Tobacco.
In another announcement, Mutual
revealed the renewal by the R. B.
Semler Co. of Gabriel Heatter to
promote Kremel for an additional
52 weeks. Irwin Wasey is the
agency.
Three Arizona Stations
Are CBS Replacements
Stations KOOL. Phoenix; KOPO.
Tucson; and KCKY, Coolidge, Ariz.,
will join the CBS network as af-
filiates, effective January 1, it was
(Continued on Page 3)
'Schnoz' Chins
Jimmy Durante, "in poisson,"
will don the red robes and flow-
ing white beard of Santa Claus
when he returns to his old New
York neighborhood next Saturday
to distribute Xmas gifts to more
than 200 underprivileged chil-
dren at the Henry Street Settle-
ment. NBC will air the festivities
featuring the veteran comedian
at 5 p.m. (EST).
2
RADIO DAILY
Tuesday, December 6, 1949
Vol. 49, No. 43 Tues., Dec. 6, 1949 lOCts.
JOHN W. ALICOATE : Publisher
FRANK BURKE :
MARVIN KIRSCH
: : : Editor
Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President; Chester B.
Bahn, Vice-President ; Charles A. Alicoate,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily,
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337, 7-6338.
Cable address : Radaily, New York.
WEST COAST OFFICES
Allen Kushner. Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older, Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
612 N. Michigan Ave.
Phone: Superior 7-1044
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
under the act of March 3, 1879.
FINANCIAL
— (December 5)
NEW YORK STOCK EXCHANGE
High Low Close
ABC 7% 7% 73/g
Admiral Corp 29% 295/8 293/4
Am. Tel. & Tel. .148 1475/e 148
CBS A 253/8 251/g 25</4
CBS B 251/4 25 251/4
Philco 30y2 295/s 2934
RCA Common 12% 12% 12%
RCA 1st pfd 73 73 73
Stewart-Warner ... 123/8 12% 12%
Westinghouse . 29% 29 29%
Westinghouse pfd. 101 '/4 101 1/4 101 1/4
Zenith Radio 303/8 29% 30%
NEW YORK CURB EXCHANGE
Hazeltine Corp. . . 17 16% 17
Nat. Union Radio . 23/4 2% 2%
OVER THE COUNTER
Bid
DuMont Lob 13%
jlromberg-Carlson 12
U. S. Television %
WCAO (Baltimore) 17
WJR (Detroit) 73/4
Net
Chg.
— 1
— %
+ %
+ V4
+ Vz
+
Asked
143/4
13'/4
Vi
20
8%
FMA Will Merge With NAB;
Committee, Purposes Listed
(Continued
Home, Rocky Mount, N. C, presi-
dent, WCEC - WFMA; Matthew
Bonebrake, Oklahoma City, Okla.
general manager, KOCY-FM, and
Edward A. Wheeler, Evanston, 111.,
president. WEAW-FM. NAB mem-
bers: Everett L. Dillard, Washing-
ton, D. €., president, WASH-FM.
and Frank U. Fletcher, Arlington,
Va., president, WARL-WARL-FM.
Policies Outlined
Under the merger plan FMA and
NAB outlined the following state-
ment of policy regarding the newly-
established department:
"It shall be the function and duty
of the FM executive committee to
advise with the FM director in car-
rying out the following activities
under the direction of the president.
" (A) to gather, assemble and
compile all available information
for dissemination to NAB-FM mem-
ber stations on
"(1) FM operation and prog-
ress, including, but not limited
to, set distribution, in the various
markets to be determined by con-
tinuing research studies.
"(2) FM listener and measure-
ment studies.
"(3) The status of FM broad-
casting stations, including num-
ber, power, location and all other
pertinent matters.
"(4) Successful sales plans de-
veloped and results achieved on
FM stations.
" (5) The exchange of programs
and nromotional ideas developed
by FM stations and of particular
value to other FM stations.
" (6) Management studies of dif-
ferent types and forms of FM
operation.
"(B) To furnish such of the fore-
going as may be feasible so that
they may be made a part of the
oermanent records of member sta-
tions.
" (C) To render guidance, sug-
gestions and information and pro-
vide data to all NAB-FM members
on problems and developments of
peculiar interests to them.
"(D) To cooperate with all other
departments of NAB to the end
that where applicable all publica-
tions include appropriate reference
to FM operation and that all Tria-
trial issued by such departments
from Page 1)
be made available on an equal
basis to FM member stations and
further to cooperate in any manner
consistent with NAB policy with
outside agencies dealing with FM."
C. M. Jansky, Jr., FMA board
member and chairman of the mer-
ger meeting, described the action as
one which will promote the best
interests of FM. Said he:
"FMA since its organization, has
been purely a promotional activity
which has now served its purpose.
It is to the best interests of all
broadcasters now to get together
and consolidate their interests in
one organization which will inten-
sify production of FM receivers as
well as keep before the public the
important aspects of FM broad-
casting.
Existence Called Successful
"During its existence, the FMA
has been successful in focusing at-
tention on the problems of a grow-
ing industry, which we believe at
the present time has reached a stage
of wholesome maturity.
"The united effort of all broad-
casters is all that is needed to make
FM service a reality in every com-
munity in the United States."
Thomas To Address
Next REC Luncheon
aniai TOPIKA
'EN IUDY, G.n.rol Manager
(Continued from Page II
will give his first-hand impressions
of the expedition to the forbidden
city of Lhasa.
The execs have also been remind-
ed of the annual Christmas Party
for charity. Members of the club
have been asked to buy tickets for
the affair on December 22. Prizes
will be given to those with the
lucky numbers in a drawing held
on the same date.
COmtnG and GOMG
FRANK B. McLATCHY, sales manager of
KSL and KSL-TV, is back at the station fol-
lowing a business trip to Hollywood.
MILTON BERLE, who adorns NBC, tomorrow
will leave New York on a vacation of two
weeks.
ED YOKUM is in town from Billings, Mont.
The general manager of KGHL was welcomed
yesterday at the offices of the station's na-
tional reps.
JACK MILLS, president of Mills Music, Inc.,
and MRS. MILLS, returned to New York yes-
terday aboard the S. S. He de France. While
aboard they visited London, Paris, Naples,
Milan and Rome.
EARL MULLIN, publicity director of the
American network, is in Pittsburgh, where
today he will address the Radio and Tele-
vision Club of that city on the subject, "Radio
Sales and Service."
GUY VAUGHN, JR., commercial manager of
WSPA, Columbia network outlet in Spartan-
burg, S. C, is spending a few days in New
York on station business.
A. N. ARMSTRONG, JR., national commer-
cial manager of WCOP, is in town from Bos-
ton for a tete-a-tete with the national repre-
sentatives of the station.
FRED BERNSTEIN, sales manager of WTTM,
Trenton, N. J., is back ot his desk following;
an extended trio to his tiome town of Charles-
ton, S. C.
BILL RAFAEL, writer on "Kate Smith Calls"
over ABC, bas returned with his wife, RAE,
from a two-week vacation in Waukegan, III.,
home of his mother-in-law.
Too
wet
for the
duok
The water in this tank has been treated chemically to make
it "wetter" — more effective in fire-fighting. And the poor duck
finds that it's harder for him to keep afloat in it.
Advertisers are finding it harder to keep afloat these days
in the tough, competitive markets. And in Baltimore they are
turning to W-I-T-H to produce low-cost sales.
You can do so much with so little money on W-I-T-H! It's
the station that's famous for delivering more listeners-per-
dollar than any other station in town. So if you're looking
for a BIG BARGAIN in radio time, call in your Headley-Reed
man and get the full W-I-T-H story.
BALTIMORE, MARYLAND
Tom Tinsley, President • Represented by Headley-Reed
Tuesday, December 6. 1949
RADIO
DAILY
3
High Court Final Edict
OK's Tax-On-Slations
(Continued from Page 1)
yesterday's denial by the high court
will serve as the long-awaited signal
for imposition by other cities of
similar taxes. In Hot Springs, the
local government has clamped on
a privilege tax of $250 per year on
each radio station, with the time
salesmen required to buy licenses
at $50 per year. It was recalled
here yesterday that such taxes were
favorably discussed last year at the
meeting of the American Municipal
Association.
The denial came as a blow to
NAB, which had believed the orig-
inal refusal by the high court to
accept the case was the result of
failure by the jurists to study the
matter sufficiently to perceive the
questions involved. The case is seen
by NAB as involving the freedom
of radio and its status under Con-
gressional supervision as an instru-
ment of interstate commerce.
There was no certainty yesterday
what further steps will be taken,
but there was discussion of the
possibility of re-filing the case in
the Federal courts in Arkansas. The
complaints of KGHS and KARK
were heard in the state courts be-
fore being brought to Washington.
Another possibility is that other
Hot Springs stations might refuse
to pay the levies, thereby precipi-
tating new legal action to collect.
Helpful
A WLIB newscast on Nov. 27.
telling of a fire in Elizabeth.
N. J., in which a mother and
father died and seven children
were hospitalized, has brought
in more than $2,500 in donations
for the children. The story was
told on the Polish program of
the station by Michael Kecki.
The money has come from New
York and New Jersey.
New Agency Announces
Radio-TV Department
Wolff-Feldman Enterprises, Inc.,
yesterday announced the establish-
ment of a radio and television pro-
duction department in association
with their new theatrical producing
firm.
Max Wolff, president has been as-
sociated with the motion picture
and theatrical business for 30 years
while his partner, Robert Feldman,
formerly president of the East Coast
Casting Company, is also a veteran
of show business. Feldman was as-
sociated with radio for 25 years
during which time he served as
vice president of WNEW and WMCA
and also was an executive producer
with WOR and WHN.
Al Roth, another executive of
the firm, has been with the WOR
Artists Bureau for many years while
Les Wintz in charge of TV pro-
duction was music director and pro-
gram producer for WRSU.
Three Arizona Stations
Are CBS Replacements
(Continued from Page 1)
announced yesterday. Stations re-
place KOY, Phoenix; KTUC, Tucson
and KSUN, Bisbee as affiliates of
CBS in the Mountain Group.
KOOL operates day and night at
5,000 on 960 kilocycles. KOPO on
250 watts day and night on 1450 kilo-
cycles, and WCKY on 1,000 watts
day and night on 1150 kilocycles.
Total CBS affiliates number 185.
Heitin Succeeds Heywood
In WNBC-WNBT News
(Continued from Page 1)
college in 1942, Heitin joined the
staff of WHYN as an announcer. He
worked in station's publicity, pro-
motion, special events and program
department.
Heitin succeeds Fred S. Heywood
who has joined the staff of WBAL
and WBAL-TV in Baltimore as pub-
licity and promotion manager.
New CBS Musical Set
"Main Street Music Hall" makes
its CBS debut, produced by Robert
Ray, December 10. The new mu-
sical show starring Earl Wrightson,
baritone, with Alfredo Antonini and
his orchestra, will be heard again
on December 17, then rescheduled
for a new time period. Show will
serve folk tunes and sea chanties
by Wrightson, and instrumental jazz
and semi-classical favorites.
Special Programs Set
On Water Shortage
(Continued from Page 1)
by Robert Trout and will feature
civic authorities in various parts
of the country who will describe
water conservation methods in cities
and towns , where natural water
supplies have given out completely,
as well as in municipalities threat-
ened with water shortages in the
near future. The program was pre-
pared by NBC's News and Special
Events department in collaboration
with the Special Programs staff.
WJZ will present "Water: A Spe-
cial Report" featuring Gordon Fraser
and Julian Anthony, newscasters,
and Stephen J. Carney, New York
Water Commissioner. The program,
the station's contribution to the dra-
matic efforts being made to conserve
the largest city in the nation's water
supply, will also present John Q.
Public via remote interviews from
the street. WJZ is also airing ten
to twenty public service spots each
day calling to mind the critical con-
dition of the city's reserve supply.
Edgar Bill Stricken
Chicago — Edgar L. Bill, radio
pioneer, and head of Stations
WMBD, Peoria, and WDZ. Decatur,
suffered a heart attack here last
Thursday night (Dec. 1) while in
town to attend the International
| Livestock Exposition.
NUMBER ONE AND TWO OF ALL
^^^^^^^^^^^^^
AUDIENCE PARTICIPATION SHOWS
BOTH IN THE "TOP 15"
MOST POPULAR OF ALL DAILY
HALF-HOUR AUDIENCE PARTICIPATORS
that's what the latest Hooper says about
GROUCHO MARX ART LINKLETTER ART LINKLETTER
"You Bet Your Life" "People Are Funny" "House Party"
JOHN GUEDEL RADIO PRODUCTIONS
(Note to Hooper: please discontinue your reports. The next one might not be as pretty)
MESSRS. HOOPER AND
CBS evening programs
have the highest average
rating in radio today.
CBS average Hooper: IO.O; the next closest
network, 8.1; and the remaining two networks an
average of 5.9. On Nielsen, CBS rated 10.7;
the next closest network, 8.6; and the remaining
two, averaged 4.8
CBS has most of the most
popular programs- nearly three
times as many as all other
networks combined.
Hooper gives CBS 1 1 out of the "top 15"; the next closest network, 3;
and remaining networks, I. Nielsen gives CBS 15 of the "top 20";
the next closest network, 4; and remaining networks, I
That's why advertisers agree CBS gives them the biggesai
NIELSEN DO AGREE...
Source - Eve. network
commercial programs,
/94S-/949
Hooper — October 1-7, 15-21
Nielsen — First Oct. report
(average audience basisl
n the past year, radio listening
shifted heavily to CBS and
away from the other networks.
Hooper shows a 15% increase in listening to CBS over last year;
a 20% drop for the next network; a drop for the remaining
two, combined. Nielsen shows a 16% increase for CBS; a 14%
drop for the next network; and a drop for the remaining two
average program that
remained on CBS increased
its audience over last year.
The average show that didn't
switch to CBS from the next
network lost listeners.
Hooper shows the average program that stayed on CBS
went op 3%; those that stayed on the next network
went down 15%; Nielsen shows CBS up 3%; the next
network down 10%
udiences
at the lowest cost in all advertising.
RADIO DAILY
Tuesday, December 6, 1949
15th District Of NAB
Opposes Board Cut
(Continued from Page 1)
urging that the board membership
be reduced to half.
The two-day session at the Mark
Hopkins Hotel was essentially the
same as other district meetings.
They heard Maurice Mitchell's pre-
sentation in behalf of the Broadcast
Advertising Bureau; Justin Miller,
president of NAB, report on the
status of the organization and held
several round table discussions on
problems of broadcasting. Glenn
Shaw, general manager of KLX,
Oakland, 15th District director, pre-
sided.
David McKay, KOLO, Reno, was
chairman of the resolutions com-
mittee which took a stand on NAB
board membership and adopted
other resolutions commending the
administration of NAB. Serving
with McKay on the committee were
William Smullin, KIRM, Eureka;
George Arnold, KSMO, San Mateo;
Jack Wagner, KSYC, Yreka, and
Sheldom Anderson, KVNO-KCOK-
KAFY, Tulare.
It was the consensus of opinion
of the 125 broadcasters in attendance
that this was the best district meet-
ing in the history of NAB.
Arthur Hull Hayes, vice president
of CBS in San Francisco and gen-
eral manager of CBS said: "This
is the best NAB district session I
have attended in the past twenty
years. The meeting has been strict-
ly business with a refreshing absence
of words without action."
William Pabst, vice president of
Don Lee-Mutual in San Francisco,
and general manager of KFRC said:
"Caliber of the presentation has been
100 per cent over what NAB has
brought here in the past. It was
interesting and timely and the large
attendance pays tribute to the stag-
ing of the meeting."
Glenn Shaw: "We are pleased
with the enthusiastic response to
the program. We meant it to be
practical in its application to sta-
tions large and small, and from the
comments I have heard, we suc-
ceeded."
Gayle Grubb, general manager
of KGO, ABC outlet in San Fran-
cisco: "With such men as Mitchell
and Doherty operating at these di-
visional meetings, we're now get-
ting that which we've never had
since the formation of NAB."
Stork News
Web Benham, commercial man-
ager of KOMA, CBS affiliate in
Oklahoma City, announces the ar-
rival of a new seven and one-half
pound son.
If you are a thorough reporter and
able to write a stylized integrated
newscast packed full of news and in
fresh vernacular style. In first letter
write references, salary, experience
and if possible include samples to
Box 291. Samples will be returned.
RADIO DAILY, 1501 Broadway, New
York City.
California Commentary. . . !
• • • Indications that the broadcasters of the 15th District NAB
do not see eye-to-eye with these of the 16th District is contained in a
resolution adopted in San Francisco on Friday. ... the 15th District
group voted that the present number of districts
HollyWOOd in NAB be maintained. . . . Earlier in the week at
Phoenix the 16th district group adopted a resolution
calling for cutting the NAB directorate in half. . . . could it be that
some rivalry exists between the broadcasters of the Southern California
area and those in the Northern part of the state?
ir ir ir ir
• • • During the four years Walter Scharf has directed the
music on the "Harris-Faye Show" over a thousand scores have
been composed especially for the program. . . . Robert Riley
Crutcher has sold two original radio dramas, "The Magic Dark-
ness" and "Murder Deferred," to C. P. MacGregor for presenta-
tion on scheduled Army recruiting shows the producer is prep-
ping. . . . Sewell Clark, free lance short story and article writer,
has joined CBS Hollywood Press Information staff, replacing
William Froug, who is resigning to join the Columbia Pacific
Network writing department. . . . Frank McLatchy, sales manager
of KSL and KSL-TV, Salt Lake City, was in Hollywood recently
for several days conferences with CBS executives. . . . Early in
December, Standard Transcriptions will ship to all its subscriber
stations a Christmas gift in the form of a clever half-hour dra-
matic fantasy, "Pokey, The Christmas Elf," produced by Jack
Parker and staff at WSAM, Saginaw, Michigan last Christmas.
. . . Ray Noble, maestro for CBS' "Edgar Bergen-Charley Mc-
Carthy Show," recently cut four sides for Columbia records
Doris Day is vooalist starred on the records.
ir ir ir it
• • • KFMV in cooperation with the Los Angeles Public Library
will present five concerts per week, Monday through Friday, consisting
of outstanding recorded music from the Library's vast collection. The
Public Library has been broadcasting one program a week over KFMV
and this is an extension of its radio activities. . . . Cy Howard has
penned a new comedy series starring Prof. Kropotkin and Mrs. O'Reilly,
otherwise Hans Conreid and Gloria Gordon. The new CBS "package"
will be scirpted under his direction by Stanley Adams and Roland
MacLane, who now pen "Irma," . . . Eileen Wilson is set through March
on the Hit Parade. The American Tobacco Company has picked up her
third option. . . . Paul Franklin, writer-producer of KHJ-Don Lee's "Red
Ryder" series, is now busy in his new capacity as president of the
Radio Writers Guild, a position to which he has just been elected.
ir ir ir ir
• • • Jack Smith will celebrate his 1000th program over
CBS for the same sponsor, Oxydol, on Jan. 5, and plans are now
being completed for a gala celebration. . . . Teevee Productions
announce that they have purchased the vido rights to the L.
Frank iBaum "Oz" books; the Crime Club books; and all of the
Treasury Department material contained in the T-Men series.
This is part of a newly established policy, where Teevee has
earmarked a substantial sum to purchase material which in itself
has a public following. . . . Jack Bailey's "Queen for a Day"
airer will be given a 39-week test on television by the sponsor
beginning immediately after the first of the year. Bailey will
be seen only on Mutual Don Lee's Los Angeles station KTSL,
during this test run, to be presented as a weekly night-time
half-hour show.
ir ir it iz
Four AP Veterans
Upped To New Posts
(Continued from Page 1)
in New England and New York
state. The Ohio, Kentucky, Ten-
nessee, Indiana, Illinois and Michi-
gan area will be under Gerald
Swisher, while Mark Knight of
Seattle will cover Washington,
Oregon, Idaho, Montana and Wyom-
ing.
Contestant From KGGM
Wins Lux Theater Award
Jackie Lee Barnes, representing
station KGGM, Albuquerque, N. M.,
has been judged the "most beautiful
fifteen-year-old girl" in America, it
was announced over the CBS net
Sunday night on the "Lux Radio
Theater."
Selected from total of 160 regional
fifteen-year-old winners by June
Haver and Mark Stevens, Jackie Lee
is the winner in a nationwide con-
test begun last August in conjunc-
tion with the fifteenth anniversary
of the "Lux Radio Theater." She
will receive an all expense 10-day
trip to Hollywood during her Xmas
vacation as the guest of Miss Haver,
a screen test, television test, a com-
plete wardrobe and an invitation
to appear on the Radio Theater.
BALTIMORE
Leads the
Nation*
TV SHARE OF TOTAL BROADCAST AUDIENCE
AUGUST ■ SEPTEMBER. 1949
SUN. THRU SAT EVE • 4:00- 10,00 IOCAI TIME
O o o s S
Baud »n C. £. Hooptr't "TV Aiidlinoi Indai and TV Tr.ndi" In ■ ug.-Sapi- '949
IN MARYLAND
MOST PEOPLE WATCH
WMAR-TV
The Sunpapers Station
channel- 2
BALTIMORE, MARYLAND
TELEVISION AFFILIATE OF THE C0LUNII1 IR0«DC»TI«5 SYSTEM
Section of RADIO DAILY, Tuesday, December 6, 1949 — TELEVISION DAILY is fully protected by register and copyright
URGE U. S.-CANADA SHOW-SWAP
TELE TOPKS
TWO THOUGHTS come immediately to
' mind in watching the proceedings of
the United Nations on CBS. One is that
here is excellent material for in-school
use; it is undoubtedly one of the most
important functions TV can perform. It
is lamentable, therefore, that most schools
are not taking advantage of the oppor-
tunity and that too many children regard
video only as a vehicle for Hopalong Cas-
sidy, Captain Video and Milton Berle. TV
probably will be standard school equip-
ment some day, but we wish the process
could be hastened. . . . Our second
thought was one of regret that the UN
pickups are reaching only a woefully small
segment of set owners. Of course the
main reason for this is that the sessions
are held when most people are at work;
this cannot be changed. What is being
overlooked, however, is the possibility of
a daily UN roundup — similar to the AM
program prepared by the UN radio staff
— using edited highlights of the off-the-
tube footage. This project should be
undertaken by the four webs and the
UN, with every station airing the show
at night. We have nothing but praise for
the present series, but public service pro-
grams mean nothing unless they reach as
much of the public as possible.
•
XA/HATEVER HAPPENED TO: NBC's
* » school series, ABC's "Li'l Abner,"
DuMont's operas? . . . Ernie Simon cele-
brated his first anniversary on WBKB a
week early by lining up a new bankroller,
a Chicago retail outlet. . . . TV Digest,
Philadelphia program guide, has been
inked by WFIL-TV for sponsorship of
the WPIX Film Package No. 3, beginning
Dec. II. Features will be aired Sunday
afternoons. . . . Chesebrough adding
WSB-TV, Atlanta, to its "Greatest Fights"
lineup on NBC. Cayton agency has the
account. . . . Mohawk Carpet Mills will
chop two days a week off its "Showroom"
strip when Morton Downey exits the
stanza at the end of this week. Roberta
Quintan will take over the NBC series
Monday-Wednesday-Friday beginning next
week.
•
THE ANNUAL EXHIBITION of the Art
■ Directors Club of New York, now in
its 29th year, will include tele commer-
cials for the first time. Show will be held
in the club's headquarters, April 19-29,
with the 415 members of the group acting
as judges. Material appearing between
Feb. 15, 1949, and Feb. 15, 1950, will be
eligible. . . . Jon Gnagy's "You Are An
Artist," on NBC since Dec. 12, 1946, will
be bankrolled on WNBT by Doubleday &
Co. Pact, for 52 weeks, was placed
through Huber Hoge & Sin. . . . With
its only station, WDAF-TV, on the air
since Oct. 16, Kansas City had a total of
20,434 sets installed as of Nov. 30.
Programming Report
By Ross Organization
"A slight recession" in the number
of current programs and weekly
programming hours of six New
York stations in comparison with
May figures was reported yester-
day by Ross Reports. Also reported
by the study was a trend toward
dramatic shows.
"Although one more station, WOR-
TV, has begun weekly telecasting
operations since our May study,"
the report said, "there are actually
less programs being telecast, totaling
a slightly higher number of hours
at the height of this cycle — 251 pro-
grams weekly now, 253 in May;
1093 quarter-hours weekly now,
1053 quarters hours in May."
Accountable in part for the de-
line, Ross said, were the fact that
WJZ-TV and WOR-TV are off the
air two days a week, cancellation
by WNBT of several afternoon
shows and the end of the baseball
season.
The report stated that dramatic
shows, combined with situation
comedies now total 40 programs and
70 quarter-hours a week, compared
with 18 programs and 46 quarter-
hours in May. The report noted
also a slight increase in film shows
and a decrease in giveaways.
WNBT, Ross said, now airs 60
programs totaling 168 quarter-hours
a week against 73 shows and 209
quarter-hours in May. WJZ-TV has
dropped 17 programs, now airs 32
for a total of 134 quarter-hours.
WCBS-TV has increased its output,
by adding the UN sessions, now
carries 59 programs compared to
50 and 253 quarter-hours against 240
in May, the report said.
Nielsen's Top Ten
(New York, Oct.-Nov.)
Texaco Theater NBC 74.3
Toast Of Town CBS 50.5
Talent Scouts CBS 49.3
The Goldbergs CBS 48.9
Philco Playhouse NBC 39.3
Suspense CBS 37.5
S'.udio One CBS 36.7
Godfrey Friends CBS 35.2
Fun For All NBC 34.3
Fireside Theater NBC 33.4
DuMonl Sets Plans
For Web Daylimer
"Shopper's Matinee," the two-
hour daytimer to be inaugurated
on the Du Mont web Monday will
include 21 entertainment segments
and 12 one-minute spots for com-
mercials, James Caddigan, program
director, said yesterday in announc-
ing completion of plans for the
show.
Will Tie S"gs Together
Various segs will be tied together
by Minnie Jo Curtis, as an em-
ployee of the department store in
which the show is set. Musical por-
tions will be handled by Susan Raye,
Dorothea McFarland and the Jene
Bartel Quartet. Sydney Smith and
Fanney Engel will preside over ser-
vice segs.
Program will be aired at 2 p.m.,
EST, a half-hour after the conclu-
sion of Dennis James' "Okay
Mother," being extended to the web
by Sterling Drug. Web is now au-
ditioning shows for a stanza to fill
in between the two programs.
Press-Time Paragraphs
Avco's Craig Sees
Canada TV Boom
As In V. S.
Montreal — John W. Craig, Avco
vice-president and general mana-
ger of its Crosley Division, yester-
day urged an exchange of TV pro-
grams between Canada and the
United States and predicted that
tele will become an element of
prime importance in Canada's econ-
omy as it is doing in the U. S.
Referring to the government's TV
policy. Craig said, "I have seen sev-
eral statements to the effect that
Canadian television should be for
Canadians, and not a means of
broadcasting non - Canadian visual
material in this country.
"Basically, it is very true that
any nation's communications media
should be devoted to native arts,
science and progress. But isolation-
ism here, as elsewhere, could easily
be carried too far. We will miss an
historic opportunity if we fail to
encourage an exchange between our
countries. And bv exchange, I most
certainly mean b">th wavs."
Referring to the color hearings
which have been re"essed by the
FCC to February. Craig said the
bulk of the industry is urging that
no color standards b° set until they
can be fullv comnatible with ex-
isting standards. He dpfined "com-
patible" as meaning that existing
sets must be able, without extra
cost or inconvenience, to receive in
bla^k-and-white all oroerams trans-
mitted, whether thev are transmit-
ted in color or in black-and-white.
This is necessary, he said, to make
sure that color as given to the pub-
lic w'll n^t result in obsolescence
of the millions of sets already in use.
The Avco official predicted 200,000
receivers would be produced in
lOKo and that, total sets in use by
1S)R? would be more th^>n twenty
million. with some 7*000.000 per-
sons in TV's dav-to-day audience,
and 700 stations on the air.
Three New Commercials Inked By WTMJ-TV
Milwaukee — Sale of three new local shows was announced yesterday
by WTMJ-TV. Miller Brewing Co., through Klau-Van Pietersom-
Dunlap, inked "High Life Time," a weekly half-hour musical with
Tommy Sheridan; "Tele Talent Time," talent showcase, was signed
by Millwaukee Sewing Machine Co., through Dayton Johnson and
Hacker, and Boston Store signed for "Something To Do." a children's
stanza, through Loise Mark agency.
WSB-TV Sells Basketball Sked
Atlanta — WSB-TV has obtained exclusive TV rights to the home
schedule of the Georgia Tech basketball team, according to John
M. Outler, Jr., general manager. All ten games will be sponsored by
General Electric Supply Corp., with I had Horton, station's sports
director, calling plays.
WPIX Ups Spot Rates
Increases in rat^s for soot an-
nouncements on WPIX after the
first of Januarv were announced
on Fridav by Robert L. Coe, sta-
tion manager. The new rate for
a one-minute snot will be uoped
to $200 from $150. A 20-second spot
will be boosted from $90 to $150.
Luce Doing Navy Films
Washington, D. C. — Dean Luce.
WMAL announcer, is narrating a
series of training films for the Uni-
ted States Navy. Luce does sports
commentary as well as straight
announcing on WMAL-TV.
{
8
RADIO DAILY
Tuesday. December 6. 1949
Lever Bros. Moves
Headquarters To N.Y.
(Continued from Page 1)
completed the construction of a new
twenty-story office building on the
west side of Park Avenue between
53rd and 54th Streets by the fall
of '51 at which time the entire or-
ganization will be bureaued in the
new building. Lever offices were
formerly, until 5 p.m. last Thursday,
as a matter of fact, at 50 Colonial
Drive, Cambridge.
According to the soap people,
every available mover in the Boston
area was recruited for the task of
transporting the more than 150,000
pieces of furniture and office equip-
ment to New York over the week-
end.
Lever Brothers two months ago
established a housing bureau in
New York and in that time pre-
pared a list of 7,745 dwelling units
available within a 35-mile radius
of the central offices for the in-
spection of company employees who
moved down from the Boston area.
Included were a broad price and
size range to meet specific require-
ments of Lever staffers.
In addition, the firm set up a
personnel office in New York to
recruit new employees to augment
the staff and also establish a Boston
bureau to aid moving employees
dispose of their Boston area homes
with minimum inconvenience.
Headquarters of three Lever sub-
sidiaries— Pepsodent, John F. Jelke
and Harriet Hubbard Ayer, Inc. —
will move into the newly centralized
New York offices on Jan. 1.
According to a company spokes-
man, the firm's manufacturing plants
are not affected by the move. Plans,
he said, are for $55 million "faith
in the future" expansion program
which includes the construction of
additional manufacturing plants in
various parts of the country.
Commenting on the move, Luck-
man said, "New York is the world's
greatest capital of trade and com-
merce. Having our headquarters
here will bring us into direct con-
tact with all phases of the nation's
specialized activities which are so
essential to the advertising, mer-
chandising and sale of our products,
and the conduct and administration
of our business."
Oklahoma Broadcasters
To Exchange AP News
Oklahoma City — A pledge to fur-
nish news to other Associated Press
members has been made by Okla-
homa AP broadcasters. James L.
Todd of KSIW, Woodward, keynoted
the idea at a meeting of a new or-
ganization of Oklahoma AP mem-
ber stations when he said "We must
furnish our coverage to each other."
The broadcasters present agreed
that stations had the same respon-
sibility as AP newspapers and
promised to turn over tips or stories
to AP bureaus in Oklahoma City
and Tulsa.
NETWORK SONG FAVORITES
The top 30 songs of the week (more in case of ties), based
on the copyrighted Audience Coverage Index Survey of
Popular Music Broadcast over Radio Networks. Published
by the Office of Research, Inc., Dr. John Peatman, Director.
Survey Week of November 25-December 1, 1949
TITLE PUBLISHER
A Dreamer's Holiday Shapiro-Bemstein
A Thousand Violins Paramount
Ain't She Sweet Advanced
Dear Hearts And Gentle People E. H. Morris
Don't Cry Joe Harms
Hush Little Darlir.' Michael
I Can Dream Can't I Chappell
It's A Wonderful Life Lombardo
I've Got A Lovely Bunch Of Cocoanuts Cornell
Jealous Heart Acuff & Rose
Just For Fun Paramount
Last Mile Home Leeds
Maybe It's Because Bregman-Vocco-Conn
Mule Train Walt Disney
My Street Campbell
Now That I Need You, (Where Are You) Famous
O'd Master Painter Rcbbins
River Seine Remick
Room Full Of Roses Hill & Range
Rudolph, The Red-Nosed Reindeer St. Nicholas
She Wore A Yellow Ribbon Regent
Slipping Around Peer
Someday You'll Want Me To Want You Duchess
Stay Well Chappell
That Lucky Old Sun Robb'ns
Thero's No Tomorrow Paxton
Toot Toot Tootsie Goodbye Feist
Younger Than Springtime Chappell
You're Breaking My Heart Mellin
You're In Love WMH Someone Kramer- Whitney
SEASONAL CHRISTMAS SONGS
Santa Claus Is Comin' To Town Feist
White Christmas Berlin
Second Croup
TITLE PUBLISHER
A Man Wrote A Song Henry Spitzer
Bye Bye Baby I. J. Robbins & Sons
Charlie My Boy Bourne
Daddy's Little Girl Beacon
Envy Encore
Festival Of Roses Witmark
Happy Times Harms
I Never See Maggie Alone Bourne
I Want You To Want Me To Want You Mills
If I Ever Love Again Paxton
Johnson Rag Miller
Let's Harmonize Santly-Joy
Lonely Girl Mogul
Meadows Of Heaven Laurel
Merry Christmas Waltz Advanced
Scattered Toys Goldmine
Souvenir Beacon
Story Of Annie Laurie Santly-Joy
Through A Long And Sleepless Night Miller
'Way Back Home Bregman-Vocco-Conn
Wishing Star Broadcast Music
You Told A Lie Bourne
You're My Thrill Sam Fox
Copyright, 1949 by Office of Research, Inc.
Utilities Group Gels
Transit-Radio Plea
(Continued from Page 1)
cars and buses, with WWDC-FM
programming under the terms of
a contract with Transit Radio, Inc.
The possibility of similar installa-
tions in the transit facilities of
numerous other cities is said to
hinge upon the outcome of the
fracas here, where hundreds of irate
citizens have charged that the street-
car radio violates their Constitu-
tional rights.
The transit company said yester-
day that the decision on the Con-
stitutional question is beyond the
power of the utilities commission.
If it were with PUC authority, how-
ever, the brief said, "the intervenors
want to cut the First Amendment
to promote a society of mutes, with
each individual completely free to
silently and exclusively commune
with his own ideas and thoughts.
A society of ascetics and introverts
is obviously the interventors' objec-
tive, but the founding fathers gave
them no hope for such a society."
The brief said the actions of
Capital Transit and Transit Radio
are the actions of individuals, not
of the Federal government, and thus
are not controlled by the First and
Fifth Amendments.
In fact, the brief continued, the
action by the protestants is itself
a violation of the Fifth Amendment.
"The action would deprive Capital
Transit and Capital Radio of their
liberty to contract and of their
property without due process of law
and without just compensation," the
brief said.
Joins CBS In Hollywood
Los Angeles, Calif. — Sewell Clark,
free-lance short story and article
writer, joined the CBS Hollywood
press information staff recently, re-
placing William Froug, who is re-
signing to join the Columbia Pacific
Network writing department.
WEVD
117-119 W 46 SL
HENRY GREENFIELD. Mg. Director N.Y.19
The National Daily Newspaper of Commercial Radio
VOL. 49, NO. 44
NEW YORK. WEDNESDAY, DECEMBER 7. 1949
TEN CENTS
RADIO RECEIVER SHORTAGE REPORTED
WINS Employees Hit
Pope Language Plan
Washington Bureau of RADIO DAILY
Washington — Attacking the whole
idea of turning a major-powered
| station to foreign-language broad-
casting, former FCC chairman James
Lawrence Fly yesterday called upon
the Commission to withhold ap-
proval of the recently completed
purchase of WINS, New York, by
Generoso Pope, New York publisher
and present licensee of WHOM, New
York. The Fly petition was filed on
behalf of employes of WINS, which
(Continued on Page 6)
Jordan Re-elected Pres.,
Of Texas AP Broadcasters
Charles B. Jordan, vice president
of KFJZ of Fort Worth, has been
reelected president of the Texas As-
sociated Press Broadcasters Associa-
tion. The election was conducted by
mail ballot pursuant to a decision at
the Association's annual meeting at
Dallas, October 2.
Others elected are: Pat Flaherty.
KPRC, Houston, vice president suc-
ceeding Joe Leonard, Jr., KGAF
Gainesville, and Jim Alderman
WRR, Dallas, reelected secretary-
treasurer.
Standard Oil Sponsors
The Cleveland Symphony
Cleveland, Ohio — WTAM will
originate a series of ten weekly
broadcasts of the Cleveland Sym-
phony Orchestra. The ten twilight
concerts, under the sponsorship of
the Standard Oil Company of Ohio,
will be fed to a network of nine
other Ohio radio stations. The first
broadcast will be aired Sunday,
(Continued on Page 2>
For Top Vets
The Disabled American Veter-
ans are making available to all
stations, without charge, a third
series of six iive-minute platters
lauding individual disabled vet-
erans who have had outstanding
rehabilitation experiences. Tran-
scriptions star Cornel Wilde and
David M. Brown, DAV national
commander and the organ music
of Hank Sylvern.
Catty Affair
Radio personalities will have
entries in the Empire Cat Club
show which opens Thursday at
the McAlpin Hotel in New York
City. Among those showing cats
are John Reed King, Allen Pres-
cott, Lyle Van, William Gargan
and Bob Poole. June Havoc is
flying her Persians here from
Hollywood and Jim O'Bryon,
publicity director of Mutual, will
serve as custodian of the movie-
land felines. The cat show is
being staged as a benefit for
the Police Athletic League.
Oil Co. Sponsors
Basketball Sked
Philadelphia — Atlantic Refining
Company will sponsor, via AM or
TV, a total of 77 college basketball
games in four cities between now
and next March, it was announced
yesterday. Full scale local promo-
tion of the broadcasts and telecast?
will support the oil company's
ampaign.
Richard Borden, Atlantic adver-
tising manager, said that games
would be sponsored in Philadelphia.
Syracuse, Newark, N. J., and Buffalo;
(Continued on Page 8)
Novik Signs A.F.L. Show
On Coast Starting Jan. 2
West Coast Bureau oft RADIO DAILY
Hollywood — Morris S. Novik has
arranged with Don Lee for an
A. F. of L. program starting Janu-
ary 2nd, to be heard at 10: 15 p.m.
(Continued on Page 2)
Major Set Mfrs. Misjudge Demand For
Christmas Gift Sets; Dealers
Unable To Fill Orders
14th Dist. Members
Convene At Sail Lake
Salt Lake City— With 125 broad-
casters in attendance the 14th Dis-
trict NAB session got under way at
the Hotel Utah on Monday with
Hugh Terry, manager of KLZ, Den-
ver, and district director, presiding.
Highlighting the three-day session
are many unusual activities which
are being used to focus attention on
both radio and television. These in-
clude address by Maurice Mitchell,
director of Broadcast Advertising
Bureau, before the Salt Lake ad
(Continued on Page 6)
Fulton Lewis Interviewed
At New York Conference
Fulton Lewis, Jr., Mutual com-
mentator, came to New York yester-
day for a press conference at the
offices of the American Pacific In-
dustrial Corp., which was attended
(Continued on Page 2)
Newell-Emmett Dissolve;
Form New Agency
Newell-Emmett Co. will dissolve
its partnership on December 31, it
was announced on Monday. How-
ever, the business will be carried on
(Continued on Page 2)
Radio Goes To Bow-Wows;
Dog Hits Big Gaines Jackpot
One of the wackiest promotional-
publicity stunts in a dog's age kicks
off tomorrow morning when a re-
ception committee composed en-
tirely of dogs (canines) "represent-
ing various city and state officials
and celebrities of the entertainment
and society world" turns out at La
Guardia airport to greet "Konrad
von Wesdell," Daschund winner of
Gaines Dog Food "Lucky Dog"
contest, when he arrives, with his
owners, from Nashville, Tenn., to
claim his prizes. 'Konrad' was se-
lected "top dog" over 105 other
canine winners in a contest that
satires every give-away program
ever conceived.
Masterminded by Benton &
Bowles, the promotion stunt calls
for having the dog met at the air-
field by his own Crosley station
wagon and two lavender-liveried
(Continued >"n Page 8)
An unexpected holiday de-
mand for radio receivers has
caught many large radio man-
ufacturers unprepared, a Ra-
dio Daily survey revealed
yesterday. Leading companies
converted a large part of their
production facilities to build-
ing television sets in antici-
pation of a reduced demand
(Continued on Page 5)
Cities Covered By TV
Linked In ABC Web
ABC has set aside a special 57-sta-
tion radio network covering the
cities in the country with video
stations now in operation and is
offering this line-up to TV receiver
manufacturers for advertising pur-
poses, it was announced yesterday.
In a letter to TV set manufactur-
ers and their agencies, ABC, the
first net to offer such a specialized
TV set market points out that with-
(Continued on Page 6)
Three Jersey Stations
Plan Anniversaries
Three New Jersey radio stations
will celebrate anniversaries with
special programs this week.
WVNJ in Newark will mark its
first year on the air with a one-hour
broadcast today from 5 to 6 p.m.;
(Continued on Page 2)
Documentary
"Punishment without Crime."
a hard-hitting documentary scrip-
ted by Lou Hazam. will high-
light racial and religious intol-
erance in the United States next
Sunday over NBC's "Living —
1949." Program will show how
best to contend with "hate" or-
ganizations, prejudice and dis-
crimination by recounting a ser-
ies of eight case histories.
_ _ _ _ _ gkMi. Wednesday. December 7. 1949
RADIO DAILY —
Vol. 49, No. 44 Wed., Dec. 7, 1949 10 Cts.
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch. Vice-President; Chester B.
Bahn, Vice-President; Charles A. AlicOL'te,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily.
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Cable address: Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older. Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tata, Manager.
612 N. Michigan Ave.
Phone: Superior 7-1044
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
under the act of March 3, 1879.
FINANCIAL
(.December 6)
NEW YORK STOCK EXCHANGE
ABC
Admiral Corp.
Am. Tel. & Tel.
CBS A
CBS B
Philco
Philco pfd
RCA Common
RCA 1st pfd. . . .
Stewart-Warner . .
Westinghouse
Westinghouse pfd.
Zenith Radio . . .
. 75/8
. 29%
.1481/4
253/8
. 25 V4
293/4
82
• 12%
73
. 121/4
. 30
IOIV2
. 311/4
7%
293/4
148
25V8
251/s
29l/2
82
123/4
73
121/s
293/g
1 01 1/4
301/4
7%
293/4
H81/4 + 1/4
25V4
25% — %
291/2 — 1/4
82 — HA
123/4
73
121/4 + %
297/g + V-
IOIV2 + V-
31% + 3/4
NEW YORK CURB EXCHANGE
Hazeltine Corp. .. 17 16% 16% —
Nat. Union Radio. . 2% 2l/2 2'/2 —
%
OVER THE COUNTER
Bid
DuMont Lab 14
Stromberg-Carlson 12
Asked
15
131/4
KIT Joining NBC
KIT, Yakima, Wash., will be affili-
ated with NBC's sound broadcasting
network effective Jan. 1, 1950, Easton
C. Woolley, director of Stations De-
partment for the network an-
nounced yesterday.
KIT, which becomes the 172nd
member of the NBC's radio network,
is owned by Carl E. Haymond. The
power of the station is 5,000 watts
during the day and 1,000 watts at
night.
* COmiNG AND GOING *
A. E. JOSCELYN, director of operations for
CBS in Hollywood, has returned to the film
capital after having attended the meeting of
the 16th District, NAB, which was held in
Phoenix, Ariz.
CRIS RASHBAUM, Eastern sales representa-
tive of KTLA, Paramount's station in Los
Angeles, is expected back in New York today
following a 10-day visit to the West Coast
station.
J. B. FUQUA, owner and manager of WJBF,
Augusta, Ga.t was in conference yesterday
with Norman Cash, of the station relations
department at NBC.
MILTON SHREDNICK, director erf music
for KOA, Denver affiliate of NBC, is spend-
ing ten days in New York. This is his home
town, but he hasn't been here since before
Radio City was built.
LES MITCHEL, producer-director of "Skippy
Hollywood Theater" on CBS, is back in the
film capital following a short business trip
to San Francisco.
ALLEN A. WALSH, audio-video installation
engineer for NBC, has returned from Chicago,
where during the past nine months he was
assigned to the construction and installation
of TV facilities.
WILLIAM S. PIRIE, JR., director of national
sales for WFBR, Baltimore, arrived in New
York yesterday on a short business trip.
SAUL HAAS, owner of KIRO, Seattle, Wash.,
is now in Gotham. He was welcomed yester-
day at the headquarters of CBS, with which
the station is affiliated.
HOWARD WORRALL, general manager of
KGMB, Honolulu outlet of CBS, has arrived
from Hawaii on station business.
JOHN EDWARDS, American network com-
mentator, today will leave Washington for
Florida, where he will replace Bryson Rash,
special features director of WMAL, who is
covering President Truman's vacation. Ed-
wards will remain in Key West for the dura-
tion of Mr. Truman's trip.
Newell-Emmett Dissolve;
Form New Agency
(Continued from Page 1)
by a new corporation, Cunningham
& Walsh, Inc.
Clarence D. Newell, who founded
the agency in 1919, and Clifford S.
Walsh, an original associate, will re-
tire from the agency and have no
financial or other interest in the new
company. John P. Cunningham,
George S. Fowler, William Reydel,
Richard L. Strobridge, Fred H.
Walsh, present Newell-Emmett part-
ners, and Earl H. Ellis, G. Everett
Hoyt, and Robert R. Newell will be
stockholders in the new agency.
Thomas J. Maloney, who merged
his agency with Newell-Emmett in
1942, says he will not be part of the
new company, but will announce
new plans soon.
Radio accounts handled by the
agency include Liggett & Myers
Tobacco Co., Sherwin Williams, and
Electrical Auto-Lite Co., Interna-
tional Silver Co., Sylvania Electric
Co., and Liggett & Myers are among
their television accounts.
Standard Oil Sponsors
The Cleveland Symphony
(Continued from Page 1)
January 8th at 4:30-5:30. The con-
certs will be under the direction
of Rudolph Ringwall, associate con-
ductor of the Cleveland Orchestra.
Other stations carrying the con-
certs are: WSPD, Toledo; WCOL,
Columbus; WKRC, Cincinnati; WLK,
Lima; WKBN, Youngstown; WHIO,
Dayton and WIZE, Springfield.
Fulton Lewis Interviewed
At New York Conference
Three Jersey Stations
Plan Anniversaries
(Continued from Page 1)
Rep. Franklin D. Roosevelt. Jr.,
Theodore Streibert, president of
WOR, and singer Fran Warren will
give special recorded messages. Ivan
B. Newman, v-p and general mana-
ger of the station will discuss the
growth and future plans of the 5 kw
outlet.
WMTR To Celebrate
WMTR in Morristown will also
celebrate a first anniversary with a
program to be heard this Sunday,
December 11, from 1:05 to 1:45 p.m.
The past year's activities and pro-
grams will be reviewed and greet-
ings will be given by various local
officials.
The third anniversary of WCTC
in New Brunswick will be observed
on the same day with a special
broadcast in which WMTR will be
saluted.
(Continued from Page 1)
by 100 press, radio and television
representatives. The conference was
called in connection with Lewis'
atomic expose and present with him
was Major G. Racey Jordan, former
Air Force Officer, who disclosed
wartime traffic in atomic materials
to Russia on the commentator's pro-
gram last week.
Novik Signs A.F.L. Show
On Coast Starting Jan. 2
(Continued from Page 1)
and has set Frank Edwards as
commentator. Edwards in the past,
enjoyed top hooper rating in Indi-
anapolis as commentator. Novik
also arranged to have the program
carried live at 7 p.m. by the gar-
ment workers radio station, KWTK
and KFMV-FM, Burbank, Calif.
The I.L.G.W.TJ. has an_ application
before the Commission to purchase
KWIK.
Don Lee network arrangements
were handled through Mort In-
graham.
Novik left last night and will
stop off in Chicago to complete
similar arrangements in the Windy
City area.
Isaac Braunfeld
Isaac Braunfeld, father of Archi-
bald Braunfeld, radio and TV public
accountant, died Monday in New
York. Funeral services will be at
2 p.m., today at Service Park West
chapel, 115 West 79th Street.
Problem
Solved
This little lion cub got deserted
by its mother in the zoo. So the
female boxer is playing foster
mother, and solving all the baby
lion's problems.
Advertisers are facing some
pretty tough problems these days
as the competition gets stiffer in
the rich markets. There's an easy
way to solve them in Baltimore —
you buy W-I-T-H, the BIG inde-
pendent with the BIG audience.
W-I-T-H regularly delivers
more listeners-per-dollar than any
other station in town. That means
you can get BIG results with
LITTLE money on W-I-T-H.
So if you're looking for low-
cost results from radio in Balti-
more, call in your Headley-Reed
man and get the W-I-T-H story.
Baltimore 3, Maryland
TOM TINSLtY, President
R«pre*Ant«d by Headl«y-R««d
For a whale of a sales job in the 2 biggest markets
in the West, buy KFRC, San Francisco and KHJ, Los
Angeles ... Economy, Complete Coverage, 25 Years of
Successful Selling -All Yours with these Key Stations
of Don Lee -the Nation's Greatest Regional Network.
Represented Nationally by JOHN BLAIR & Co.
4
RADIO DAILY
Wednesday. December 7, 1949
LOS ANCELES
By ALLEN KUSHNER
JIMMY WAKELY is substantiating
his title of America's No. 1 folk
singer by attracting record-breaking
audiences to the Hotel Thunderbird,
Las Vegas. Wakely is scoring with
a number of old tunes and has re-
corded for Capitol and also sung
on personal appearance tours, fea-
turing "Slipping Around," "Lucky
Old Sun" and "Cool, Clear Water."
The Las Vegas press unanimously
raved over Wakely's performance.
Bob Hawk, the CBS quizman,
takes off for Hawaii from San Fran-
cisco via S.S. Lurline on Dec. 22,
returns to Los Angeles Jan. 3, put-
ting him at sea for both Christmas
and New Year's. His mother will ac-
company him. The trip necessitates
couple of extra recording sessions
to get the Lemac show ahead.
Gene Autry is an all-Columbia
man. He does his Western radio
show on Columbia, films for Colum-
bia Pictures, records for Columbia
Records.
Will Ragan, editor on the "Alka-
Seltzer Newspaper of the Air," who
teaches a journalism class at Los
Angeles City College, invited 30
members of this class to the Don Lee
studios the other evening to have
look at Glenn Hardy newscast.
Jack Meakin, orchestra leader of
"The Great Gildersleeve" radio pro-
gram on NBC, will emcee a weekly
TV half-hour variety show on
KTVV.
Thomas To Be Starred On
American Album Show
Thomas L. Thomas, famed baritone
of the radio and concert field, joins
"The American Album of Familiar
Music" as a starred vocalist begin-
ning with the broadcast of Dec. 18.
The program, produced by Frank
Hummert, is heard Sundays at 9:30-
10 p.m. over NBC.
The other regulars on the program
are Donald Dame, tenor; Margaret
Daum, soprano; Virginia MacWat-
ters, coloratura soprano (singing for
Jean Dickenson, who just gave birth
to a baby girl at Doctors Hospital,
New York) ; Bertrand Hirsch, violin-
ist; Arden and Arden, duo-pianists;
The Buckingham Choir and Gustave
Haenschen's orchestra.
NO HEAD?
Some managers are just two-fisted
salesmen with no head. My specialty is
the product: a large, receptive audi-
ence that any salesman can sell. I am
an ammunition expert: programs, news,
promotion. My kind of station is well
run, well liked, well listened to, well
heeded. I stake my youth, education,
executive experience, and part earnings
on the profits. For story and references,
write Box 290, RADIO DAILY, 1501
Broadway, New York City.
Man About Manhattan. . .
• • • AROUND IOWim: Both the FCC and the Dep't of Justice
deny that investigation of the radio nets under anti-trust regulations is
going on. . . . Film star Gene Baymond and Bernard Scnubert are
putting their ABC radio show, "Ihe Amazing Mr. Malone," on iilm
and will offer it as a combo AM-TV presentation. . . . Amos 'n' Andy
having one tough tune trying to locate a good video perlormer to p. ay
"Kinglish." . . . Ken Roberts is the latest air personality to turn disc
jockey. His platter session starts next week on WMGM. . . . Columbia
Pictures negotiating with Kathi Norris for a script writer's contract. . . .
Mickey Alpert doing a great job on the "Martin Kane, Private Eye"
show. (A lormer top bandsman, he's now casting director for Kudner
agency). . . . With the male contingent of the Washington corre-
spondents off to the Gridiron Dinner this Sat., ' Meet tne Press" will
carry an ail-femme show, with Mrs. India Edwards as the guest-victim.
. . . Dolly Dawn packing them in nitely at the Caie Society Downtown
in the Village. . . . John Tillman lectures today at N. Y. U. on television
production. . . . An uptown plastic surgeon has been getting so much
television actors' business that he had to engage three assistants and
is working and operating every day in the week.
ft ft ft W
• • • Sometimes we understimate the power of radio and
its personalities. In this particular instance, it took a church
social at Pleasantville, N. Y., to mirror the medium's effective-
ness. Last weelc. sucn personalities as Jack Sterling, ot WCBS;
Ed and Pegeen Fitzgerald and Walter Kiernan, oi WJZ; John
Gambling and Bruce Elliot, of WOR and Norman Brokenshire,
of WNBC, projected in their respective styles a simple announce-
ment about a benefit card party at Holy Innocents Church. The
results: despite heavy snowfall and hazards of driving, the party
Friday nite netted more than $1,000.
ft ft ft ft
• • • Still think that television is getting ready to kayo radio?
Then listen to Jack Gould, of the N. Y. Times, who dashed oif some
mighty interesting facts and figures in his Sunday pillar. Even by the
very iigures to which they cuways attach so much importance, says
Jack, the broadcasters are much too hasty in writing off radio. If since
the war the number of TV sets has increased 3 million-odd, the number
of homes equipped with radio has risen since 1940 by 10 million.
In the first ten months of this year, there were some 1.700,000 video
sets manufactured. By comparison, there were more than 5,650,000
radio sets made. Yet to all intents and purposes the broadcasting
industry is acting as though it had decided to disenfranchise the 39.
000,000 in favor of the 3,000,000. Gould, however, sounded a note of
warning to the networks. While TV won't kayo radio, latter is doing
its own spectacular job of committing hari-kari. The current season very
well may be the most uninspired in its history. Less than a dozen of
the 115 sponsored evening shows on the four major nets are fresh
attractions being heard for the first time this fall — and not one can
lay any Teal claim to originality.
ft ft ft ft
• • • A dissenting vote to Gould's confidence in radio's
survival, however, comes from one of his conferers, the Herald-
Trib's hatchet man, John Crosby. Monday nite he took time off
from a busy schedule to lecture at N. Y. U.'s Radio Club on tele-
vision's effect on radio. His long range outlook: Video will
eventually dominate with radio relegated to certain types of
programs. So far as we personally are concerned, there's nothing
wrong with radio that good programs can't cure.
ft ft ft ft
SOUTHWEST
DUE to the quick thinking of
Brown A. Clopton, chief engin-
eer of KLYN, CBS outlet for Amar-
illo, Texas, the notorious Rader
twins and James Farris are back
behind the bars and have learned a
lesson: "Never hold up a radio sta-
tion unless you want the whole town
to know about it." The Rader twins
and Farris had escaped from the
County jail in Amarillo and had
been the objects of an intensive
search by the police department,
sheriff department and the Texas
Rangers. They entered the trans-
mitter building of KLYN, tore out
all the telephone lines so that Clop-
ton could not call the police, stole
his automobile and headed for town.
In a matter of minutes Clopton
broke into the network show, Bor-
den's "County Fair," and said that
he had been robbed, his car stolen
and gave information as to which
way the car was headed. The dra-
matic search for the trio began
shortly after Clopton's message was
flashed over KLYN and the Rader
twins and James Farris were cap-
tured in downtown Amarillo shortly
thereafter. Soon after the broadcast
of Clopton's plea, the studios, police
station and the sheriff's office was
Hooded with hundreds of telephone
calls wanting to relay the message.
KLYN Personnel: Bill Mac, news-
caster, recently joined the staff of
Radio Station KLYN, CBS outlet,
Amarillo, Texas. Before joining the
staff of KLYN, he was associated
with Station KEVA, Shamrock,
Texas.
Dallas: Latest radio craze to
sweep this part of the country is
"Musical Bingo," recently launched
by Liberty Broadcasting System, as
a "winter replacement" for the high-
Hoopered major league baseball
games. Gordon McLendon, prexy
of the Liberty net thinks he has
found the answer to his problem of
sustaining his high audience ratings
in this new feature he has developed
in a two-hour afternoon show avail-
able on a co-op basis to the entire
Liberty Chain. Popularity of the
program is adding new stations al-
most daily and has forced Western
Union to install special wires in the
originating studios of KLIF in Dal-
las, to handle the daily average of
over 700 telegrams of listeners who
think they have "bingoed."
ISMMf
1949
dentil-,
CONFISEUR
FRENCH RESTAURANT
LUNCHEON from $2.00
DINNER from $3.00
COCKTAIL BAR
famous, ^kench Can Hie A
15 East 52nd St.
AIR CONDITIONED
I
Wednesday, December 7, 1949
RADIO DAILY:
N€UI BUSIN6SS
WGN, Chicago: Wieboldt Stores,
Inc., Chicago, sponsors "The Cin-
namon Bear," 4:45-5:00 p.m., Mon-
day thru Friday. Needham, Louis
and Brorby, Inc., Chicago, is the
agency. Chicago Bible Academy of
Air, Chicago, sponsors "Your Bible
Speaks," Sunday, 8:00-8:25 a.m., for
13 weeks. The program started Oc-
tober 30. Louis A. Smith Company,
Chicago, handles the account. La-
mont-Corliss Co., New York, for
"iNestle's Chocolate Bars," sponsors
two weekly spot announcements
and a participating announcement
in the following programs: "Today's
the Day," 8: 45-9: 00 a.m. "The Temp-
tones," 11: 30-11: 45 a.m. and "Nov-
elty Show," 10:00-10:15 a.m., on
Saturday for 13 weeks. Cecil & Pres-
brey, New York, is the agency.
Luden's, Inc., Reading, Pennsylva-
nia, has contracted for two weekly
station break announcements for
21 weeks. J. M. Mathes, Inc., N. Y.,
WENR-TV, Chicago: The Sales
Department reports the following
new business: Chrysler Sales Divi-
sion through Ruthrauff & Ryan,
three spot announcements weekly
for four weeks. Best Foods, Nucoa
Margarine, through Benton &
Bowles, one spot announcement
weekly for nine weeks. Amurol
Products Company through Jones
Frankel Agency, two spot announce-
ments weekly for thirteen weeks.
Chicago Wheel and Manufacturing
Company for Handi Tools, through
Charles L. McShayne, one spot an-
nouncement weekly for four weeks.
United Airlines through N. W. Ayer,
two spot announcements weekly
for 26 weeks. Goldenrod Ice Cream
Company, through Goodkind, Joice
& Morgan Agency, five spot an-
nouncements weekly for 26 weeks.
Hamilton Watch Company, through
Batten, Barton, Durstine & Osborne,
have ordered a five-minute pro-
gram from 9:00 to 9:05 p.m. each
Friday. The contract is for four
weeks. International Bakeries, Inc.,
the Schultze Baking Company Divi-
sion for Butternut Bread, through
Calkins & Holden, have ordered the
sponsorship of the Hopalong-Cassidy
films for a period of nineteen weeks,
two spots weekly, 13 weeks; thru
Two More Take Brito Show
"A Date With Music," starring
Phil Brito, motion picture and
night-club entertainer, — series of
transcribed broadcasts, has been
scheduled for two additional mar-
kets. They are: KTTS, Springfield,
Mo., and WWPB, Miami, Fla. Both
are on a five-per-week basis, under
sponsorship of Blackstone Washing
Machines.
WILL ERECT BUILDING
of Approx. 5000 Sq. Ft.
Ad joining —
A.B.C. and W.O.R.
Television Center
Suitable Allied Interetlt
CALL A. N. ROEMER, EN-2-3333
60 WmI 72nd St., New York
Xmas Radio Set Demand
Exceeds '49 Production
(Continued
for radio receivers. The conversion
has left them unable to supply re-
tail market requests at this time.
The survey showed that the condi-
tion was prevalent nationally as
well as in the metropolitan New
York area.
Radio-phonograph combos were
reported selling especially well with
console sets sold out in many places.
The increased demand began in the
:arly Fall and has continued to be
heavy.
RCA Reports Heavy Sales
Dave Wagman, sales manager for
3runo-N. Y., Inc., RCA distributors
in the New York area, said the de-
mand is "out of this world as far as
RCA Victor is concerned." He added
that the market was far greater
than anticipated though not as heavy
as last year.
The general manager for Philco
Distributors, Inc., J. J. Harris, said
"We haven't got enough goods to
satisfy consumer demand in the New
York area." He reported that the de-
mand was as heavy as last year with
a large number of requests for con-
soles.
Console sets of Stromberg-Carlson
were reported "sold out" by Robert
Gross of Gross Distributors, Inc. He
said the factory had stopped making
the larger sets a few weeks ago, not
anticipating the market, with the
result that the factory and dis-
tributors had none available. How-
aver, table models were still in the
stores, Gross said.
Westinghouse Caught Short
Westinghouse was listed as being
short on all types of radio sets by
R. H. McMann, district manager.
Not enough receivers were in stock
to go around to all dealers, the of-
ficial added. McCann said the re-
quests were also heavy nationally.
A spokesman for Emerson dis-
tributors in New York City said the
'demand is tremendous." He went
on to say that estimates for the year
in radio were only half of last year
with the result that radio manufac-
turing facilities were converted to
TV production.
Charles Robbins, v-p in charge of
sales for Emerson, said his company
had spotted the demand for sets and
was able to fill orders. He said the
from Page 1)
shortage of receivers was due to the
low production by manufacturers
and not necessarily an excessive de-
mand for radio sets.
Zenith sales manager for New
York City and parts of New Jersey,
George Hart, said his company had
stopped taking orders from dealers.
Combination radio and phonographs
were in special demand. Hart re-
ported. In his opinion, national sales
were also strong.
Crcsley Stocks Ample
Certain models of Crosley sets
were in demand, David Cole, local
sales manager said. He estimated
that the market was about as heavy
as last year though the company
was not caught short.
Jule Smith, v-p in charge of pur-
chasing for Davega stores in New
York, gave the dealers point of view.
He said the market was heavy in the
larger sets with smaller ones readily
available.
A spokesman for Vim stores said
they had concentrated on television
and carried smaller stocks of radios.
Sales of radio receivers were re-
ported fair.
Distributors and sales managers
would not hazard a guess as to
whether the demand would continue
in the coming year.
Sleeping Pills Expose
Scheduled For WOR
A documentary program on sleep-
ing pills, Name Your Poison, will
be aired by WOR on Saturday,
December 10, from 9 to 9:30 p.m.
The dangers of the drug arid the
illegal trading will be dramatized
on the show from actual medical
and criminal cases. Dr. Paul P.
Dunbar, Commissioner of the Fed-
eral Food and Drugs Administra-
tion, Dr. Lewis I. Sharp, director of
the Psychiatric Division of Bellevue
Hospital, and Jerome Trichter will
deliver addresses.
*7/ie Mailbox},
Thanks, Mr. Alampi
"Many thanks for your splendid
generosity in publicizing our Na-
tional Association of Radio Farm
Directors' annual meeting last week-
end. We appreciate your fine co-
operation."
Sincerely yours,
Phil Alampi
WJZ Radio Farm Director
Radio Theater Leads
Top 15 In Nov. Ratings
In November 15-21 Hooperatings,
"Radio Theater," Jack Benny, and
Walter Winchell took the top three
positions among the "First Fifteen"
evening programs. The Average
Evening Broadcast Audience Index
is up 1.2 over the last release to
33.1 and the Average Evening Rat-
ing holds even at 10.1.
The "First Fifteen" evening pro-
grams are: "Radio Theater," 25.8;
Jack Benny, 23.5; Walter Winchell,
20.9; "My Friend Irma," 20.8; "Ar-
thur Godfrey's Talent Scouts," 19.3;
"Fibber McGee and Molly," 18.3;
Groucho Marx, 16.6; Bob Hope, 16.4;
"Charlie McCarthy," 16.4; Bing
Crosby, 16.3; "Mr. Keen," 15.3;
"Crime Photographer," 15.3; Dennis
Day, 15.1; "People Are Funny." 15.0;
and Bob Hawk, 15.0.
Doughnut
Keep your eyes upon the doughnut as well as
on Fort Wayne! Remember that there's a
lot more to WOWO-land than Fort Wayne,
the prosperous city at its center, WOWO
gives you dominant coverage of a 59-county
BMB area in the heart of the rich Midwest
market. Net effective income of this area is
Sl'/z billion., four times the income of Fort
Wayne itself! For details and availabilities,
check WOWO or Free & Peters.
FORT WAYNE
ABC NETWORK
AFFILIATE
WOWO
ffih WESTINGHOUSE RADIO STATIONS Inc
KYW . KDK A • KEX • WBZ • WBZA • WOWO • WBZ-TV
National Representatives, Free & Peters, except for WBZ-TV;
for WBZ-TV, NBC Spot Sales
6
RADIO DAILY
Wednesday. December 7, 1949
WINS Employees Hit
Pope Language Plan
(Continued from Page 1)
is owned by the Crosley Radio Corp.
Fly declared that the proposed
change in emphasis to foreign-lan-
guage programming "would neces-
sitate the dismissal of practically all
of the present employees of the sta-
tion and the substitution of person-
nel adaoted to foreign-language
broadcasting."
A sharp retort by counsel for Pope
was in the offing, as attorney Marcus
Cohen declared that he had been
informed by Pope that the publisher
has never met with any representa-
tives of the WINS employe group,
nor been asked for any meeting.
Fly's petition said that Pope "has
personally told the committee of
petitioners that the assignee could do
no more than absorb a few of the
present employees, and assignee's
staff plans, as elaborately set forth
in the pending application, indicate
that assignee already has in mind a
completely new staff geared to its
proposed foreign-language opera-
tion."
Claims Pooe Wouldn't Confer
Cohn said Pope flatly denied ev-
ery meeting with the employe group
or with any representative.
It was certain, too, that Fly's state-
ments concerning foreign-language
broadcasting would bring on a fur-
ious controversy. Holding that the
change in programming would not
be in the public interest, he wrote,
referring to the controversial Pil-
grim broadcasting decision last
month by FCC examiner Hugh
Hutcheson, that "the very principle
of foreign-language broadcasting is
a questionable one. Its only public
interest, or justification, is in terms
of radio service to foreign-born per-
sons who are presumed to be so un-
familiar with the English language
and so unassimilated into the general
stream of American life that a spe-
cialized approach is required if the
various benefits of radio are to be
accessible to them. Necessarily, as
time goes by, this justification be-
comes less and less persuasive
because the number of such unas-
similated foreign-born is continu-
ously being reduced. Their children,
though only first generation native
Americans, are nevertheless literate,
schooled in American schools and
raised in the enveloping culture of
our society. The justification for
foreign-language broadcasting un-
deniably does not apply to them and,
in fact, such broadcasting may be
affirmatively harmful."
Fly pointed to a decline in the
foreign-born population of New
York, and added that many of the
foreign born have been learning
a****-*******************
* For Quality
* TV SPOTS
* Call
: KISSINGER
* PRODUCTIONS
JU t-S572
U50 B'wor, N. Y. C
* ACEiXCY NEWSCAST
ILLIAM H. THOMAS has re-
placed Winnifred Steil as time
buyer for J. Walter Thompson.
Thomas has been with the agency
as an assistant in the time buying
department since 1947.
GANELES-LENGER WINE CORP.
has named Parkin-Wilbur, Inc. to
handle a newspaper, radio, and tele-
vision campaign for its Kosher
wines. The drive will start in
January and continue through
March.
JACK HAMMANN, former man-
ager of daytime sales for the Du-
mont Television Network and prior
to that an account executive with
ABC, has taken a position as ac-
count executive with Special Pur-
pose Films, Inc., producers of film
for screen and television.
WALTER KANER ASSOCIATES,
New York, have been named to
handle publicity and promotion for
Herbert Charles & Co., realty sales
and management firm, also the
"Schwab House," big apartment
house being erected on the site of
the former Schwab mansion. . . .
Marty Horstman, formerly publicity
director of the Hotel Commodore
and previously with Wayne Varnum
Associates, has joined the publicity
firm of Walter Kaner Associates,
New York.
MAIL POUCH TOBACCO CO.
has named the Charles W. Hoyt
Co., Inc. The company in Wheeling,
W. Va. has used radio and television
advertising.
SIDNEY A. JOFFEE has been
elected vice-president in charge of
merchandising of Pathe Television
Corp., J. A. Stobbe, president has
announced. Joffee resigned as gen-
eral sales manager of Philharmonic
Radio Corp. on December 1 to join
Pathe.
HARRY SERWER, INC. will han-
dle the advertising of Textron dra-
pery fabrics. Account executive is
James Serwer. Merchandising Con-
sultants, Inc. have been appointed
merchandising counselor for the di-
vision of Textron, Inc.
ELIZABETH ARDEN, INC. has
placed all domestic advertising with
Grey Advertising Agency, Inc.
CHAMBERS MANUFACTURING
CO., watch band makers, to DuFine-
Kaufman, Inc. Account executive is
Stuart Cooper.
GNOME BAKERIES, INC. has
named Lester L. Wolff, Inc. for
newspaper, radio, television and
trade paper advertising.
AUTOMATIC BURNER CORP.,
oil burner manufacturer, has named
Olian Advertising Company, Chi-
cago.
HERBERT E. BROWN has been
appointed advertising manager for
the Crosley Distributing Corp. in
greater New York.
DOROTHY DOSTAL has become
an account executive for Russell-
Anderson. She was formerly with
Textron, Inc.
Cities Covered By TV
Linked Up In ABC Net
(Continued from Page 1)
in a 40-mile radius of these cities are
more than three million TV homes.
The letter stated that video itself
is an "inefficient medium for the sale
of TV receivers' 'since most viewers
are already set owners.
ABC premises its special offer on
the belief that the more than twenty
million radio homes in the TV city
areas offer the best market for
immediate TV purchaser prospects.
English and need no longer rely
upon foreign-language service.
"Whatever need may still remain
for foreign-language broadcasting is
more than satisfied by four stations
which presently offer such program-
ming: WEVD, WBNX, WHOM and
WOV." Fly wrote.
Pointing to difficult employment
conditions in New York radio, Fly
said if his clients "are forced to
leave their positions at WINS, they
will experience great difficulty in
finding other positions in the indus-
try. They and their families have
their homes and friends in the New
York area; they are not mobile labor
that can move to and fro across the
country seeking the positions.
Revlon Will Use Video
To Advertise New Line
Revlon Products Corp. will use
television extensively in a $2,000,-
000 advertising campaign in 1950
to feature new products. Martin
Revson, v-p in charge of sales for
the company says that it is the
largest expansion program in the
history of the company.
Introduced Individually
The new products will be intro-
duced individually beginning in
January with Aquamarine soap.
Others will follow in February and
March.
TV will be used in the Spring
and Fall, according to the account
executive for the William H. Wein-
traub & Co. agency, Norman B.
Norman.
Wedding Bells
Larry Holcomb, assistant to the
vice-president in charge of radio
and television at Lennen & Mitchell,
was married Nov. 29 to Alice McCaf-
ferey, radio and television copy
supervisor at Kenyon & Eckhardt.
The ceremony was performed at
the Community Church of New
York.
14th Dist. Members
Convene Al Salt Lake
(Continued from Page 1)
club today and a speech by Justin
Miller, president of NAB, before the
Kiwanas Club on Thursday. In addi-
tion TV demonstrations added to the
convention interest. On Monday
night, Judge Miller, and Ralph
Hardy of NAB together with District
Director Terry were interviewed on
KSL-TV. A similar interview type
of program was presented last night
on KDYL-TV.
"This is our most productive dis-
trict meeting to date," Terry said
last night. "We have not alone got
down to the serious business of dis-
cussing our broadcasting problems
but we have carried the message of
radio and television to the general
public of the Utah area through the
special addresses of Judge Miller
and Mitchell."
Follows Pattern
Monday's session followed pretty
closely the procedure of other dis-
trict meetings. Richard Doherty of
NAB discussed station operations
costs; Judge Miller reviewed NAB
activities and Carl Haverlin, presi-
dent of Broadcast Music, Inc., also
was heard. Haverlin thanked the
broadcasters for making use of BMI
music and thus creating new hits
from the grass roots areas. He called
attention to BMI's new slogan —
"Fifty Fifty by Fifty Nine." This
obviously means that fifty per cent
of the music to be used will be fur-
nished by BMI by 1959 when ASCAP
contracts come up for renewal again.
Kolin Hager, as spokesman for
SESAC, told of the company's plan
to extend their catalogue to include
tunes in the popular and folk music
field. He indicated that SESAC did
not contemplate meeting with the
radio committee on the subject of
licensing procedures.
William Kemp, KVER, Albuquer-
que, extended an invitation to the
14th district to hold their next meet-
ing in New Mexico.
The resolutions committee was
scheduled to meet last night and
today the broadcasters will devote
the sessions to the discussion of
problems on the local level.
Gimbels Buys Time
Gimbels New York department
store will sponsor 21 quarter-hour
periods and 42 spot announcements
weekly over WVNJ, Newark. The
business is for an indefinite period
and calls for daily musical pro-
grams and spots. The Levy Adver-
tising Agency in Newark is handling
the account. The presentations will
begin at once.
WANTED
If you are a thorough reporter and
able to write a stylized integrated
newscast packed full of news and in
fresh vernacular style. In first letter
write references, salary, experience
and if possible include samples to
Box 291. Samples will be returned.
RADIO DAILY, 1501 Broadway, New
York City.
Section of RADIO DAILY. Wednesday, December 7. 1949 — TELEVISION DAILY is fully protected by register and copyright
FORD, CHEWY IN VIDEO BATTLE
Combined Budgets
For '50 Near
$4,000,000
TELE TOPICS
THE ONLY APPARENT REASON for
■ the recent network debuts, on NBC,
of "Chicago Jazz" and "Studs' Place" is
economic. The former is 15-minutes of
uninterrupted music — Dixieland by a
group of house men called the Tailgate
Seven, and wonderful songs by Connie
Russell. Darn good listening, but nothing
to see. Even the charms of the beauteous
Miss R. can't sustain a show all alone
and the stanza was not helped any by
the unimaginative direction. Finally, if
they don't want to alienate jazz purists,
they'd better get rid of the sheet music
that was lying around the place. . . . The
direction in which "Studs' Place" is head-
ed is not quite clear at this juncture. Set
in a customer-less bar, it appears to be
a mood piece and bears a resemblance to
some of Saroyan's work. There are the
proprietor, Studs Terkel, pianist - singer
Fletcher Butler and a moocher known
only as "Horse Player" (Norman Gott-
schalk). It's mostly talk, with a little
music thrown in. With sharper delinea-
tion of characters and imoroved scripting
it could be fairly interesting, but in its
present state it's all kind of empty.
•
I ES HAFNER and Chuck Vetter yester-
■~ day began shooting at their Motion
Picture Stages Inc. on a new three-reel
United Nations film titled "Our Town,
The World." Shooting sked runs eight
days. Written by Joseph Moncure March
and starring Dorothy Peterson, film will
get TV and theatrical release. Helen Van
Dongen and Kevin Smith represent UN
at the studio. . . . DuMont and Whelan
drug stores will supply the entertainment
at the Ad Cub's Christmas party next
Tuesday at the Astor. Titled "Cava'cade
of Stars," show will be presented by Stan-
ton B. Fisher agency and produced by
Milton Douglas. Stage will be a 50 by 20-
foot scale replica of a DuM receiver. . . .
According to Look mag, nearly $10,000,-
000 will be spent this year on Howdy
Doody merchandise.
•
ON READING in Newsweek that Berle
and Wynn may go bi-weekly next
year, flack Jack Perlis wrote the mag
suggesting that the stars be paid in alter-
nating currency and the cue-tossers in
direct currency. Yesterday he received
a letter from the editors of the book
stating: "We probably would have print-
ed your comment . . . but it would only
have been stolen by Ber'e." . . . The
Paramount Theater this week is screening
recorded highlights of UN sessions as a
regular part of its evening fare. Students
of Columbia University, who are studying
the effectiveness of the TV cover, are
scattered throughout the house to observe
reactions of the audience to the presenta-
tion.
Drug Chains Contract
For Second DuM Show
Drug Store Television Produc-
tions, comprised of 14 -major retail
drug chains, yesterday signed with
DuMont for a million-dollar hour-;
long variety show to be aired Tues-
day nights, 9 p.m., over 18 stations
beginning Jan. 17.
The group, represented by Stan-
ton B. Fisher agency, also bankrolls
"Cavalcade of Stars" on the web.
x\ppropriations for the two stanzas
will total $2,000,000 next year, it
was said.
Milton Douglas to Supervise
Program will be supervised by
Milton Douglas, producer of "Cav-
alcade" for Fisher. Title, format
and talent have not yet been se-
lected.
Cities and participating stores
are: New York, Whelan; Philadel-
phia, Sun Ray; Baltimore, Read;
Washington, Peoples; Pittsburgh,
Sun; Cleveland, Gray; Detroit,
Cunningham; Chicago, Walgreen;
Dayton, Gallaher; Cincinnati, Dow;
Columbus, Grey; Boston, Liggett;
Richmond, Peoples; Atlanta, Jacobs;
Minneapolis and Louisville, Wal-
green; Rochester, Daws, and Los
Angeles, Owl-Rexall.
Interstate Bakeries Sign
For "Cisco Kid" Series
Interstate Bakeries has signed for
the Cisco Kid TV film series for
airing in California and Mid-West
markets. Films will be produced, in
16mm. Kodachrome by Philip N.
Tele Crime Shows Hit
By Coast Listener Unit
Washington Bureau of RADIO DAILY
Washington — A stiff protest
against the crime shows on six of
the seven Los Angeles video sta-
tions has been filed by the FCC for
consideration when it gets around
to granting initial licenses. The
stations are not formally licensed
yet.
Chairman Wayne Coy yesterday
circulated through the Commission
the protests received from the
Southern California Association for
better Radio and Television. The
group, in letters signed by Presi-
dent Clara S. Logan, called upon
the stations for improvement in
programming, and enclosed copies
of a survey of crime shows during
the week of November 1.
Statement By Mrs. Logan
"Our association is protesting the
type of program as listed on this
report," Mrs. Logan wrote; "tele-
vision comes into the home, and
many children are looking at these
programs. We believe that without
too much effort your station could
substitute acceptable programs
which would be suitable for family
viewing and listening. We offer you
our fullest support and co-opera-
tion, and will do all we can to
promote the good programs on
your station."
Krasne at the rate of 52 a year for
ten years. Radio rights to the stories
are controlled by Frederic Ziv Co.
Dan B. Miner is the agency for
Interstate.
NBC Rear Projection System
For Backgrounds Announced
C7
Completion of a new rear pro-
jection system said to offer an ade-
quately lighted picture without
flicker was announced yesterday by
NBC engineering veepee O. B.
Hanson.
The system will be used for the
first time on "One Man's Family"
in the near future.
Developed by NBC's engineering
development group under the di-
rection of Hanson, and by G. M.
Nixon, manager of the development
group, with assistance from Roland
A. Lynn, staff engineer, and Ed-
ward P. Bertero, the new unit
was constructed according to NIBC
specifications by the Holmes Pro-
jection Co. under supervision of
O. J. Holmes. Active also in the
development was A. W. Protzman.
technical production director, and
the NBC TV operating group.
The new process, technical de-
tails of which are secret, involves
the blending of a motion picture's
present 24 frames per second with
video's basic rate of 30 frames. It
consists of a specially designed
projector from which standard 24-
frame-per-second motion picture
film is thrown onto a translucent
background projection screen. The
projected image, plus live talent
action, is then picked up by a
standard image - orthicon camera
operating at 30 frames per second
from the opposite side.
Two giants in the low-priced au-
tomobile field — Ford and Chevrolet
— have locked horns in an adver-
tising battle that probably will
bring about $4,000,000 into TV's cof-
fers next year.
Operations of the two manufac-
turers in video have been com-
pletely dissimilar. Chevrolet began
using the medium experimentally
three years ago, tried many differ-
ent tyoes of programs and now
bankrolls two network shows with
various dealer groups sponsoring
local promotions.
Ford, on the other hand, is a rel-
ative newcomer, with the bulk of
its expenditures going into two
shows. "Ford Theater," on CBS,
and Kay Kyser on NBC. The for-
mer, with cost estimated at $25,000,
is now a bi-weekly feature, but may
be aired every week after the first
of the year. The Kyser stanza,
which bowed last week, is said to
cost $23,000 for production, exclus-
ive of time.
Easier Show Folded
"Ford Theater" is a promotion
of the home office, handled by Ken-
von & Eckhardt, while Kyser is a
Ford Dealer Show, produced by
J. Walter Thompson. An earlier
dealer show, "Through The Crystal
Ball," folded after about six airings
last season.
Both Chevrolet web shows are
handled out of the home office. They
are "Inside USA With Chevrolet,"
a bi-weekly on CBS with produc-
tion budget of $20,000. and "Chevro-
let Tele Theater" on NBC, cost
about $6,500 exclusive of time. In
addition, Chewy probably will re-
peat Notre Dame football coverage,
aired this year, over DuMont at a
cost estimated between $100,000 and
$150,000.
Midwest Theater Assn.
Files For TV Channels
Washington Bureau of RADIO DAILY
Washington — Advancing the argu-
ment that many in the Kansas-
Missouri area will not be able to
afford home video sets for years to
come, the Kansas-Missouri Thea-
ter Owners Association yesterday
petitioned the FCC for a rule-mak-
ing procedure to provide for theater
TV channels. The Commission is
reported preparing an announce-
ment of su^h a hearing.
The petition, filed yesterday b\
attorney Marcus Cohn. did not differ
substantially from similar petitions
filed by other exhibitor groups with-
in the past few weeks.
RADIO DAILY
Yon Wesdell (Pooch)
Hits Gaines Jackpot
(Continued from Page 1)
footmen. From there 'Konrad' will
be wisked to Manhattan's Plaza
Hotel for a press reception which,
according to the agency, will be
covered by radio, newspapers, tele-
vision, and newsreels.
'Konrad's' prizes include a five-
day stay at the Plaza, the station
wagon, a two-room kennel, a cus-
tom built private swimming pool
with ramp, a television set (to
watch, says B&B, "man fights"), a
custom tailored fur-lined dog jacket,
a $500 gift certificate for use in one
of New York's swank shops, dog
perfume, and, of course, a private
fire hydrant.
IB&B have arranged personal ap-
pearances for 'Konrad' on a variety
of radio and TV shows, and maga-
zine and newspaper feature writers
are expected to lead a dog's life
for the next five days.
The "Lucky Dog" contest was
promoted via the "Juvenile Jury"
program, sponsored by General
Foods in behalf of Gaines Dog
Foods over the Mutual web.
New Service Announced
By Cardinal Package Firm
Hollywood — The Cardinal Co., ra-
dio-television production firm, has
offered to distribute unreleased pro-
gram series for radio packagers.
Joseph F. Mac Caughtry, president,
says his company is searching for
transcribed shows to release through
their set-up. Cardinal has found the
demand for new shows exceeding
their supply, he says.
The policy will help Cardinal ex-
pand its available transcribed pro-
grams and at the same time, offer
independent producers a means of
getting a national release. Cardinal
now does business with more than
500 radio stations throughout the
country.
The pattern has been used with
success by the motion picture in-
dustry in which a producer not only
makes films, but arranges for re-
leases by independents.
A survey, Mac Caughtry indicated,
was being conducted to determine
the possibility of a similar project
for television films.
Other programs now handled by
Cardinal include Sleepy Joe, The
Anderson Family, Adventures by
Morse, and Marvin Miller — Story-
teller.
Greyhound-Florida On ABC
Florida Greyhound Lines are
sponsoring ABC broadcasts of El-
mer Davis three days a week over
five Florida radio stations. It be-
gan Monday, December 5, for 13
weeks. The Lines will sponsor on
Monday, Wednesday and Friday
over WQAM, Miami; WMFJ. Day-
tona Beach; WSUN, St. Petersburg;
WPDQ, Jacksonville and WHOO,
Orlando. Besmont and Hohman of
Atlanta, Ga., is the agency.
COflST-T
Will Air Rally
Norwalk, Conn. — WNLK will
broadcast the Citizens Rally to dis-
cuss the school building program
and its financing on December 9th
from 8:30 to 9:00 p.m. The rally,
which will be held at the High
School here, is being sponsored by
the Central Council of PTA, Board
of Education, League of Women
Voters of Norwalk, the AAUW,
Teachers' Association and the Cen-
tral Labor Union.
Gets Promotion Award
Charlotte, N. C. — Crady Cole,
WBT commentator and farm editor,
was awarded a scroll of apprecia-
ation by the Retail Grocers Associ-
ation at the conclusion of that
group's annual Exposition and Food
Shaw held here. Cole broadcasted
daily about the Food Show and
was present in his WBT booth there
to hand out samples of the many
products featured in his broadcast.
Ambassador Speaks On KFH
Wichita, Kans. — George V. Allen,
formerly Assistant Secretary of
State, now newly appointed U. S.
Ambassador to Yugoslavia, was
heard over KFH and KFH-FM,
Friday evening, December 2nd.
Mien, who appeared here as the
highlights of the third annual con-
ference of the Kansas Commission
on UNESCO, broadcast directly
from the First Methodist Church.
WRGB All Star Banquet
Schenectady, N. Y. — Bob Ben-
der, sportscaster of WRGB and
WGY, selected an all-star scholastic
football team with the assistance
if twenty-two coaches of High and
Parochial schools in the WRGB sig-
nal area. Coaches and the members
if the all-star team were guests of
WRGB at a banquet Nov. 28th and
later appeared on Bender's sports
show.
Sponsoring Series
Los Angeles, Calif. — The General
Electric Company is sponsoring
Monday, Wednesday and Friday
oarticipations on the KNX "Sun-
rise Salute" series and eight addi-
tional weekly spot announcements
in KNX. The series began Novem-
ber 29. The agency for the order
is Batton, Barton, Durstine and Os-
born in New York.
Last Streetcar Ceremony
Richmond, Va. — The running of
the last electric streetcars in this
city took place November 25. To
cover the event, WMBG and WCOD
remote equipment was on hand and
recorded interviews with the oldest
streetcar operator in the city as he
made the last seven mile run to the
junk pile. This was incorporated
into a coast to coast feed to the
NBC radio network on the News
of the World program the same
evening.
0 -COAST
WDRC Aids Celebration
Hartford, Conn.— The 100th anni-
versary celebration at Teacher's
college at New Britain, will take
place on January 22, 1950. Long
range planners at the college al-
ready have arranged with WDRC
for a half-hour's broadcast time at
4:30 p.m. for that day. The broad-
cast will originate directly from
the college.
Cole Named By N. C. Governor
Charlotte, N. C. — Grady Cole,
commentator and farm editor of
WBT, has been appointed by Gov-
ernor Kerr Scott as one of seven
members of the N. C. Communica-
tions Study Commission, which was
brought into being by legislative
act during the last session of that
body.
"Fun With Music" Moves
Silver Soring, Md. — "Fun With
Music" and disc jockey Bob Fal-on
moved from the studios of WGAY-
FM to Holiday House on December
2. The "House," a white frame
building in the Silver Spring shop-
oing center, will house the show
from then until Xmas. Falcon, who
usually takes telephone requests,
will change the format to allow
.he records to be spun from the
studio.
Wednesday. December 7, 1949
Oil Co. Sponsors
Basketball Sked
(Continued from Page 1)
in Philadelphia, the company will
televise five twin-bill contests in
which the University of Pennsyl-
vania and Villanova will meet op-
posing squads and two single games
on the Penn schedule. Sponsorship
of the Penn. telecasts by Atlantic
will enter its third consecutive year
this season. Byrum Saam and Claude
Haring will do the play-by-play.
Bob Hendrechson will announce
twenty-five games scheduled by
Syracuse University over WAGE,
Syracuse; Bill Moore will cover
twenty-one Seton Hall games over
WNJR: Newark; and Bill Mazer,
aired by WKBW, Buffalo, will de-
scribe nineteen between Canisius
College hooplas. All colleges covered
are strong basketball schools with
heavy followings among the local
populace.
N. W. Ayer & Son, since 1936 At-
lantic's representative, handled.
WHLI Sets Ski Program
News of ski club activities and
special events and reports on skiing
conditions in the New York and New
England area will be broadcast ev-
ery Thursday from 7:50 to 8 p.m.
over WHLI-FM in Hempstead, Long
Island. Bob Barry, ski columnist for
the Long Island Press and Ski Maga-
zine, will be featured.
RADIO EXECUTIVES CLUB
OF NEW YORK
LUNCHEON-MEETING
THURSDAY, DEC. 8
HOTEL ROOSEVELT
AT 12:30 P. M.
GUEST SPEAKER— Lowell Thomas, Jr., son of
the famed CBS newscaster,
who will discuss the recent
Tibet expedition made by
him and his father in addi-
tion to showing films made
during the journey.
ADMISSION: $3 for members, $3.75 for non-
members.
RESERVATIONS: Claude Barrere, MU 6-0238.
PLAN INDUSTRY STATISTICAL BUREAU
NAB, RMA, BMB And Gov't Officials
Meet In Effort To Provide Figures
On Receiver -Mfg., Ownership
Say AM Sets Now Go
To Non-Video Areas
Washington Bureau of RADIO DAILY
Washington — Several large manu-
facturers are said here to have dis-
continued all shipments of radio re-
ceivers to those areas where televi-
sion service has won wide accept-
ance in an effort to provide as many
receivers as possible for radio-
hungry Xmas buyers elsewhere.
At the same time, there is recogni-
tion that the demand in television
areas for sound radio sets is very
strong, and these same manufactur-
ers are planning to keep their lines
(Continued on Page 5)
Baker C?ets Promotion
With WKBW In Buffalo
Roger Baker, for the past 18
months commercial manager of
WKBW, Buffalo, has been promoted
to assistant to the president, Dr.
Clinton Churchill, president and
general manager announced yester-
day. Baker started his radio career
at WKBW in 1928.
He broadcast over the Buffalo sta-
tion for 11 years following his entry
into the radio field and is credited
with having introduced play-by-play
(Continued on Page 2)
Fineshriber Show Set
To Debut On Mutual Web
The first in a series of Hollywood
originated shows introduced by Mu-
tual vee-pee Bill Fineshriber will
debut Christmas Eve over the full
net when "Comedy of Errors" will
be aired for a premiere performance.
Show format calls for audience par-
ticipation in finding errors in a ser-
(Continued on Page 2)
Guesting
Margaret Truman has elected
to sing an aria f'om a Puccini
opera and two Christmas carols
when she inaugurates her winter
concert tour on ABC's "Carnegie
Hall" on Dec. 20. She will be
supposed bv the Robert Shaw
Choi-ale in this, her first profes-
sional appearance in New York
City. Her nat'onwide tour con-
tinues until March 30.
Ohio Broadcasters
Plug Xmas Set Sales
Akron, Ohro — "Give a radio
for Christmas" has become the
slogan for the Ohio Association
of Broadcasters in a campaign
to increase radio listenership in
Ohio. Stations over the entire
state have joined in the drive
originally festered at the Cleve-
land Sales Clinic in November.
Carl George, president of the
OAB started the ball rolling and
a drive to get year-round sup-
port is now under way. OAB has
supplied scripts to every station
in Ohio.
Contest Techniques
Revealed By Speaker
Tried and true ideas used by ad-
vertisers in contests still pay off
the best, F. Harvey Morse, account
executive of the Reuben H. Don-
nelly Corporation, said at a meeting
of the American Marketing Associ-
ation in the Shelton Hotel on Tues-
day.
Experience shows, he continued,
that novel ideas per se in contests
are not successful. The old reliable
contests requiring the writing of
(Continued on Page 3)
Church Grouo Purchases
Time On ABC Network
Endicott, N. Y.— ABC has signed
the American Council of Christian
Churches for a 13-week series of
Saturday afternoon broadcasts en-
titled "Bible Messages" originating
(Continued on Page 3)
Washington Bureau of RADIO DAILY
Washington — New sources of addi-
tional FM revenue from leased re-
ceivers for musical and special
events program are described in a
new study now being mailed FM
members of NAB. The study, pre-
pared by the FM director, Arthur
Stringer, is based on reports from
San Diego, Calif.; Topeka, Kans., and
Evansville, Ind.
The new plan, involving the leas-
Radio-TV Stations
To Aid Scout Drive
Twenty radio and TV station rep-
resentatives met with Warren Jenn-
ings, radio-television chairman of
the Greater New York Boy Scouts
campaign yesterday at a luncheon
at the Hotel Roosevelt and heard
Scout executives explain the $2,000-
000 fund drive which will be con-
ducted January 4 to February 12th.
The stations agreed to support the
Boy Scout drive and preliminary
(Continued on Page 5)
Hoy Named President
Of Maine Broadcasters
Waterville, Maine — The Maine
Broadcaster's Association elected
Frank Hoy, general manager of
WLAM, Lewiston, president at their
meeting held at Colby College.
Harold Glidden, general manager of
WAGM, Presque Isle, was elected
(Continued on Page 2)
Columbia Records To Plug
LP's In Special Program
"Columbia's LP Parade," spon-
sored over WCBS and a selected
group of eight other stations, w:ll
be heard in a two-shot Sunday series
(Continued on Page 3)
ing of the receivers, has been de-
veloped to fit the needs of such
clients as hotels, restaurants, private
clubs, stores and factories. A "mut-
ing device" in the leased FM re-
ceivers, operated by a supersonic
signal from the transmitter, elimin-
ates portions of the FM program as
broadcast, so that the leased sets
receive only the music and special-
events portions of the schedule,
(Continued on Page 2)
In a step toward formula-
tion of an organization to pro-
vide reliable figures on radio
and television set production
and ownership throughout the
country, representatives of
NAB, RMA, BMB and the U.
S. Department of Commerce
met with six major manufac-
turers at BMB headquarters
(Continued on Page 3)
Protestant Radio Unit
Hits Baptist FM Grant
Washington Bureau of RADIO DAILY
Washington — The Protestant Ra-
dio Commission has lodged a protest
with the FCC against allocation of
channels in the non-commercial
educational FM area for a system of
low-powered stations for the Baptist
church. The church commission,
headed by Everett Parker of Yale
University and Chicago, feels that
while the church should be per-
(Continued on Page 3)
New Recording Turntable
Being Developed By RCA
Atlantic City — Expressing satisfac-
tion over the growing acceptance of
the 45 r.p.m. record players and the
new line of recordings, Radio Cor-
poration of America field represen-
tatives in conference here confirmed
(Continued on Page 3)
Whodunit Sequel?
Bandleader Leo Dryer solved
two of four fictional crime puz-
zles on WOR's "Five Mysteries"
program and walked away from
the show with 200 mystery
books. Returning to his car from
the show. Dryer found that
thieves had broken into it and
stole his wife's fur coat and a
traveling bag. Unable to solve
the crime, he went to the police.
i d
NAB Reveals FM-Lease Plan
For Music And Special Events
2
3ADIO
DAILY
Thursday, December 8, 1949
Vol. 49, No. 45 Thur., Dec. 8, 1949 10 Cts.
JOHN W. ALICOATE : Publisher
FRANK BURKE :
MARVIN KIRSCH
: : : Editor
Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Bro;.dway, New York.
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Uonald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President ; Chester B.
Bahn, Vice-President ; Charles A. Alicoj-te.
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00
Address all communications to Radio Daily
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Ctble address : Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older. Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
612 N. Michigan Ave.
Phone: Superior 7-1044
SOUTHWEST BUREAU
Paul Girard. Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
under the act of March 3, 1879.
FINANCIAL
— (December 7) —
NEW YORK STOCK EXCHANGE
ABC
Admiral Corp.
Am. Tel. & Tel.
CBS A
CBS B
Philco
RCA Common
RCA 1st pfd. . . .
Stewart- Warner . .
Westinghouse
Westinghouse pfd.
Zenith Radio
High
85/8
30V8
1 48 1/2
26 V2
26
2934
1 3i s
74 V,
. 121/4
303/8
101 V?
3138
Low Close
758
29 y2
1 48' g
253/s
25 V2
29V2
12 34
73 5 g
12
29 '8
IOIV7
303/4
8%
301-s
148 1/2
261/2
26
293/4
13'/8
741/2
121/4
3038
1011/2
31
Net
Chg.
+ 1
+ %
+ 1/4
+ l'/4
+ %
+ '/4
+ %
+ 1V2
+"vi
—"Vs
NEW YORK CURB EXCHANGE
Hazeltine Corp. . 17 1634 17
Nat. Union Radio . 25/8 21/2 25/8
OVER THE COUNTER
Bid
DuMont Lab 14
Stromberg-Carlson 12
Asked
15
131/4
Gets Dramatic Role
Maureen Ryan. WQXR reception-
ist, will play the role of the shop-
lifter in the national company of
Sidney Kingsley's "Detective Story."
The road company will open in
Milwaukee on December 19 and
will tour the midwest later.
Miss Ryan has been at WQXR for
five years and lives in New York
City. She was winner of the John
Golden auditions in 1946, over 1,387
aspiring actors and actresses.
WANTED
If you are a thorough reporter and
able to write a stylized integrated
newscast packed full of news and in
fresh vernacular style. In first letter
write references, salary, experience
and if possible include samples to
Box 291. Samples will he returned.
RADIO DAILY, 1501 Broadway, New
York City.
Baker Gets Promotion
With WKBW In Buffalo
(Continued from Page 1)
baseball broadcasts to western New
York audiences.
In 1939, Baker replaced Red Bar-
ber at WLW, Cincinnati as a sport-
caster and three years later assumed
responsibility for promotion and
public relations there. He was also
a member of WLW's management
committee and later was appointed
account executive in charge of home
office sales.
He became manager of KOB,
Albuquerque in 1947 and returned
to WKBW in August 1948 as com-
mercial manager. He has also broad-
cast a daily newscast over WKBW
since that time.
Fineshriber Show Set
To Debut On Mutual Web
(Continued from Page 1)
ies of skits for take-home loot. It
will be emceed by Jack Bailey.
Fineshriber, formerly national
program manager for CBS, has been
at Mutual for the past six months
in charge of programming.
Santa Claus Program
Gets Simulcast In Ohio
Columbus — F. & R. Lazarus Co.,
Columbus, Ohio, is sponsoring the
first local simulcast in the central
Ohio market over WBNS, WELD-
FM and WBNS-TV, it has been an-
nounced. A five-a-week, 15-minute
program, the "Santa Claus" show is
aimed at a youthful audience and
has a format which calls for a daily
mythical plane ride (on film) to the
North Pole workshop of jolly St.
Nick. The live part of the show
then takes place in Santa"s work-
shop, as the children see and hear
of Christmas Day preparations be-
ing made by Santa and his gnome
helpers.
Pinch-Hit For Baukhage
Washington — John Daly, Jack
Beall and Gordon Fraser will
pinch-hit for ABC's H. R. Bauk-
hage during the second week of
his vacation from his Monday-
through-Friday 1 to 1: 15 p.m. news-
cast. Daly will be heard on Decem-
ber 19 and 21 while Beall will
appear on December 20 'and 22.
Fraser will take the final show on
December 23. Albert Warner is
taking Baukhage's place the first
week, December 12-16, as previous-
ly announced.
RCA INSTITUTES, INC.
A Service of
Radio Corporation of America
One of the leading and oldest schools
of Radio Technology in America, of-
fers its trained Itadio and Television
technicians to the Broadcasting In*
dustry.
Our graduates have
1st Class Telephone License.
Addn-ss Inquiries to
Placement Director
RCA INSTITUTES, Inc.
350 W. 4th St., New York 14, N. Y
Seeks Support
New York radio stations were
asked yesterday by the National
Foundation for Infantile Paralysis
to lend their support to the
March of Dimes drive during
the period of January 16th to
30th. Similar appeals will be
directed to stations in regional
area offices of the Foundation.
Hoy Named President
Of Maine Broadcasters
(Continued from Page 1)
vice-president and Gordon Lewis,
general manager of WIDE, Bidde-
ford, secretary-treasurer.
The ABC v-p in charge of pro-
grams and television, Charles Barry,
spoke at the session on the future
of TV as it may affect Maine Broad-
casters.
Joins Emerson Corp.
Commodore John D. Small has
been named executive assistant to
the president of Emerson Radio and
Phonograph Corporation, Benjamin
Abrams, president, announced on
Monday. Small is a former execu-
tive officer and chief of staff of the
War Production Board. He will ad-
minister various Emerson activities
and the television production pro-
gram for next year.
New FM-Lease Plan
Told In NAB Survey
(Continued from Page 1)
while sets not so equipped receive
the complete program, including an-
nouncements and newscasts, Stringer
explained.
The study is one of a series de-
signed to help FM stations increase
revenue. Previous studies have cov-
ered transit radio, storecasting, and
other means of adding to normal ad-
vertising income.
College Cultural Shows
Offered Boston Listeners
Boston — The home of the bean
and the cod is now piping college
culture into the living room via
WBMS-FM. The courses are record-
ed in the classrooms of Boston Col-
lege, Boston University, Harvard,
M.I.T., Northeastern and Tufts on
a tape.
The first of the half-hour, Mon-
day - through - Saturday series was
heard last night at 7:30. The courses
were arranged by the Lowell In-
stitute Cooperative Broadcasting
Council.
WBMS-FM listeners will be urged
to send their names in an informal
roll call to the station.
The
battle's
on!
This picture was snapped just before these two tough polar
bears tangled in what was the battle of the century in the
Seattle Zoo.
There's another battle going on these days in the tough,
competitive markets of America — like Baltimore. It's a
battle for profitable, low-cost sales.
And that's where W-I-T-H comes in for smart advertisers.
For this BIG independent delivers its BIG audience at the
lowest cost-per-listener of any station in town. That's why
you can get BIG results for a LITTLE money on W-I-T-H.
W-I-T-H covers 92.3% of all the radio homes in the Balti-
more trading area. For more facts about this big bargain buy,
call in your Headley-Reed man and get the W-I-T-H story.
BALTIMORE, MARYLAND
Tom Tinsley, President • Represented by Headley-Reed
Thursday, December 8, 1949
RADIO DAILY:
Contest Techniques
Revealed By Speaker
(Continued from Page 1)
jingles, 35 words on a product,
naming a new product, and writing
slogans are still the best, Morse
said.
Other rules for successful con-
tests include adequate promotion,
an adequate prize budget, trouble-
proof rules, and competent judging,
the Donnelly executive said. The
danger of ghost-writers and en-
tries plagiarized from other con-
tests left no room for amateur
judges, he added. Bad judging
would have an adverse effect on
good will for the sponsor, Morse
said.
Morse went on to say that some
advertisers consider contests undig-
nified. He pointed to the fact that
contests were run by all types of
advertisers, from soft-drink makers
to railroads.
The need for spectacular promo-
tion, to move a product quickly,
and new products were given as
reasons for staging contests by
Morse.
The objectives of contests out-
lined were: increased sales by get-
ting store displays, giving copy
writers a new approach, giving
salesmen something unusual to talk
about, increasing radio ratings and
newspaper readership, encouraging
potential buyers to come to the
dealer, and developing public re-
lations.
Comments on Giveaway
In an interview with Radio Daily
after the speech, Morse said he was
not against radio give-away shows.
He said he did not consider them
lotteries because no cost or consid-
eration was required of the parti-
cipants. The phone call type of con-
test is not a lottery, he continued.
Furthermore, the decision of wheth-
er shows were lotteries or not was
not up to the FCC because they
lacked judicial power, he concluded.
New Recording Turntable
Being Developed By RCA
(Continued from Page 1)
reports that the new 1950 RCA-Vic-
tor line will include a two-speed
turntable to play the conventional
78 r.p.m. discs and the long playing
33 1/3 discs introduced by Columbia
Records. A separate turntable will
be offered to play the R.C.A. 45
r.p.m. records.
While the announcement was in-
terpreted as a bid by RCA to corral
some of the 33 1/3 business there is
no indication that the company will
begin production of 33 1/3 record-
ings. On the other hand company
officials state that sale of 45 r.p.m.
recordings has spiraled upward in
the past few months and that the
holiday business on both turntables
and records may exceed available
stocks.
It is anticipated that total record
sales for 1949 by all manufacturers
may reach 1948's 200 million.
Need Of Radio-TV Research
On Receivers Discussed
(Continued
in New York yesterday. The meeting
chaired by L. K. Alexander of Gen-
eral Electric's electronic division,
was called to explore plans for an
industry statistical bureau. Among
those attending was Ken Baker,
NAB director of research and act-
ing president of BMB which will
soon complete their second audience
measurement study.
Alexander said that "there is some
possibility" that the group would
meet again" sometime after the first
of the year" and, if another meeting
is held at that time, an official an-
nouncement might be forthcoming.
Questioned about the paucity of
radio receivers on retail dealers
shelves as reported in Radio Daily
from Page 1)
yesterday, Alexander disagreed with
the reasons put forth by other manu-
facturers. He said he believed the
scarcity was due to the generally
gloomy economic forecasts made last
summer and by the articulately ex-
pressed fears of a general economic
recession following recent years high
sales. He said the entire industry
was misled by last summer's general
sales slump.
Other manufacturers had stated
that radio receiver production cut-
backs were based on the idea that
TV receiver sales would cut heavily
into AM and FM receiver sales.
Alexander said he believed that
radio production in 1950 would at
least equal 1949's.
Columbia Records To Plug
LP's In Special Program
(Continued from Page 1)
on December 11 and 18. Program will
highlight selections from Columbia's
LP catalog with a commentary by
Harry Marble.
Show will be heard over, in addi-
tion to WCBS, WEEI, Boston;
WBBM, Chicago; KCBS, San Fran-
cisco; KNX, Los Angeles; WCCO,
Minneapolis-St. Paul; KMOX, St.
Louis; WTOP, Washington; and
WCAU, Philadelphia.
The agency is McCann Erickson,
Inc.
16th Anniversary
CBS soap opera "Ma Perkins,"
sponsored by Procter & Gamble for
Oxydol, celebrates sixteen years of
broadcasting December 13. Soaper,
which bowed on the network only
four months after being introduced
as a local over WLW, Cincinnati, in
1933, has won a number of awards
for its story line. Dancer, Fitzgerald,
Sample is the agency.
Wedding Bells
Mark Hawley, former NBC news-
caster and now director of television
show, "Bonnie Maid Versatile Varie-
ties," was married last Monday to
Maggie Bride. The ceremony was
followed by a reception at the home
of Kenyon Nicholson, author.
Van To Host 'Poultry Queen'
Margaret Phelan, vocalist who has
been named Queen of the New York
Poultry Show, to be held December
7-11 in the 14th Street Armory, will
make a guest appearance on the
Lyle Van Show on Thursday (WOR,
6-6:15 p.m.). Miss Phelan will dis-
cuss the many honorary titles she
has been awarded by various or-
ganizations during the past year.
Ezra Stone Guest Of Gagsters
Ezra Stone, creator of the comedy
character, Henry Aldrich, will be
a guest of the Gag Writers Institute
next Tuesday at the Headquarters
Restaurant.
Church Group Purchases
Time On ABC Network
(Continued from Page 1)
from the studios of WENE, Endicott.
The Rev. Dr. Paul R. Jackson, presi-
dent of the Baptist Bible Seminary,
will be the featured speaker and
music will be supplied by the 60-
voice Seminary Chorus and the Gos-
pel Seminaries, a male quartet.
Series starts Dec. 10.
Protestant Radio Unit
Hits Baptist FM Grant
(Continued from Page 1)
mitted to compete with commercial
broadcasting in the regular com-
mercial FM region, it should not be
granted any special reserved chan-
nels.
Reservation of channels for the
church group would be contraven-
tion of the Constitution, the PRC said
in a statement filed by Former Com-
missioner Clifford J. Durr. On the
other hand, he said, it is quite with-
in the Constitution for the church to
apply for and be granted, broadcast
licenses on an equal footing with
private interests also seeking to
qualify on the ground of their ability
to serve the public interest.
The matter has been set for hear-
ing by the FCC, with the date not
yet chosen.
Pinch-Hits For Baukhage
Straight Facts for Veterans, pro-
duced in cooperation with the Vet-
erans Administration, will return
to the WCBS mikes on Saturday,
December 10 after a three-months
absence. The show will be heard
on alternate Saturdays, 4: 00 to 4: 15
p.m. Inside the Veterans Adminis-
tration is the subject of the first
program.
for profitable selling IHVESTIGATE
WDEL
WILMINGTON
DELAWARE
WGAL
LANCASTER
PENNSYLVANIA
WKBO
HARRISBURG
PENNSYLVANIA
WORK
WRAW
READING
PENNSYLVANIA
YORK
PENNSYLVANIA
I
and
WEST
EASTON
PENNSYLVANIA
WGAL* TV
LANCASTER
PENNSYLVANIA
STEINMAN STATIONS
Clair R. McCollough, Managing Director
Represented by
ROBERT MEEKER ASSOCIATES
Chicago San Francisco New York Los Angeles
RADIO DAILY:
Thursday. December 8. 1949
AGENCIES
THE New York office of the Durk
Advertising Agency, has been
awarded the advertising account of
Hollywood Television Productions,
large scale producers of films for
television, training programs and
public relations motion pictures.
Richard A. Bergstrom is the agency
account executive. Media to be used
will consist of direct mail, business
papers, trade publications and mer-
chandising aids.
BROCK-HALL DAIRY CO., New
Haven Connecticut, has appointed
the Charles W. Hoyt Company, Inc.,
New York, its advertising agency ef-
fective January 1, 1950.
BROADCAST MEASUREMENT
BUREAU announces the resigna-
tion of Cortlandt Langley, assistant
to the president and director of sub-
scriber service. The resignation is
effective December 1, 1949, Langley
is forming ljis own company for the
production and sale of television
package programs.
MURRAY D. KIRKWOOD is the
new account executive of the Sun
Oil Co. for Hewitt, Oglivy, Benson
& Mather.
JACOB H. GEISE has been named
vice-president in charge of finance
of Young & Rubicam, Inc., Sigurd
S. Larmon, president has announced.
Harry Enders, secretary and assist-
ant treasurer of the agency, will suc-
ceed Geise as treasurer. George
Farrand will become assistant sec-
retary and M. Wray Witten, con-
troller.
MATTHEW CALDERWOOD has
moved from the New York office
of J. Walter Thompson Co. to the
agency's Detroit branch. He will
head the traffic and production de-
partment in the motor city.
GEORGE BALTERMAN has join-
ed the executive staff of Storm &
Klein, Inc., advertising agency, A. E.
Storm, president, announced yester-
day. Balterman has been advertis-
ing manager of Schenley Distribu-
tors, Inc. for the last year and pre-
viously was coordinator of all ad-
vertising; sales promotion, and mer-
chandising in the monopoly states
for Schenley divisions. Park & Til-
ford Distillers, Inc. and Park and
Tilford Import Corp. are among the
agency's accounts.
Radio Clue Pays Off
John Wiley Johnson, a fugitive
from justice since 1946, was recently
captured in Willits, Calif, by the
F.B.I, as the result of a lead fur-
nished by a listener who heard his
description over Mutual's "True
Detective" program of July 31, it
was announced yesterday. The lis-
tener, who asked that his name not
be revealed, received a $1,000 award
for supplying the information which
led to the capture.
Man About Manhattan, . .
• • • Open season lor chanty campaigns has radio program-
ming departments dizzy. In New York alone stations we.e requested
to support eight different appeals during the month ot Nov. . . . Rumored
in the corridors of the RCA Bldg. that it an executive is assigned to
the radio division in the realignment of radio and IV at NBC, his
futuie is not as secure as that ot the television boys. . . . Eiions to
sign Gen 1 Ike Eisenhower tor a radio series continue wi.h an au.o
sponsor making oveitures. . . . P & G s "Big Sister" now being handled
by Compton, wiih James J. Seaborne producing the show. . . . howard
Lane, advtg. manager 01 Ronson, wires that you can always tell it's
win.er when agency execs fly South. . . . "Auction-aire" renewed
anocher 13 weeks and is going to Wes.e.n TV netwo.k as well . . . Dave
Burns, comic of "Mane Mme Manhattan," starring in "Young B'way"
on WPIX starting tcnite. . . . Cha.lie holmes leaving the Bob Monroe
staff to be-ome sales manager for a Danville, Va., station. . . . With
so many Leer sponsors on iV, Harvey Stone cails it lirst glass enter-
tainment.
ft ft ft , ft
• • • WHAT THEY LOOK LIKE: TED MALONE: A suc-
cessful Card and Gift Shop owner, devoting his lile to browsing.
. . . EDDIE DUCHLM: An architect who does his planning at
the piano. . . . HENRY MORGAN: A real estate renting ageni
who has a funny observation and hilarious interpretation for
every clause in your lease. . . . ARLENE FRANCIS: A chic dep't
store buyer of men's pajamas. . . . FRANK GALLOP: The Dean
in an exclusive finishing school for young ladies.
ft ft ft ft
• • • Even a press agent can let publicity go to his head. Not
long ago, one of New York's more popular p.a.'s was enjoying the
sight ot his own name in p.int almost daily. He got so used to it, and
reLshed it so, that at.er a while he and his staif began neglecting the
clients to concent. ate on Mr. P. ess Agent himseif. One anernoon. an
amoitious young assistant barged in.o the oftice. "1 did it." the en-
thusiastic kid screamed. Tm get. .rig a four-page layout in LOOK lor
that new gal singer we're handling." Instead of the expected big slap
on ihe back, the infuriated publicity head turned on h.m and yelled:
"Listen, you. Always remember one th.ng here. You're working lor
me — not my clients!"
ft ft ft ft
• • • Drew Pearson's hat-to-hat sponsorship shift (from
Lee chapeaux to Adam) posed quite a problem of sponsor-iden-
tification under the new bankroiler regime. Weintraub agency
reports, however, that the latest Hooper sponsor-identification
rating for the commentator under the Adam banner is 43.1 for
the Sept. 11-Nov. 6th period. This is within 6 points of the final
Lee rating of 49.5 for the six weeks of July and first half of Aug.
ft ft ft ft
• • • SMALL TALK: The World-Telly's Marie Torre and Harold
Friedman, ABC-TV producer, are finally honeymooning at El Rancho
Vegas. ... At 24.8, John Cameron Swayze's Camel News Caravan has
the highest Hooper of any news program regularly heard on TV. . . .
And speaking of ratings. Lux Radio Theater has been No. 1 in both
Hooper and Nielson since the season started. . . . Skee Wolff, writer-
producer at WBBM, CBS-owned Chi outlet, has penned a war novel
which will be published by Crown in the Spring. ... At Guy Lombardo's
East Point House Restaurant in Freeport, the menu lists "The Sweetest
Lobsters This Side of Heaven."
ft ft ft ft
son fRnncisco
By NOEL CORBETT
JOLLY BILL'S KNBC five p.m.
airer slanted toward the kid audi-
ence is now sponsored by the Call-
Bulletin.
Walter Davison, now representing
Lang-Worth Feature Programs on
the Coast, up from Hollywood for
the NAB regional.
Edgar Bergen in town to ready his
December 11 broadcast from the
Marine Memorial. With him Frank
Gill, producer, Bill Baldwin, an-
nouncer and writers Hugh Wedlock
and Howard Synder. While here
Bergen toured Chinatown with his
group chosing talent from the night
clubs for his local emanation.
Jack Carson passing through on
his way to Oakland to do an Elks
Benefit.
John W. Elwood, General Manager
of KNBC and NBC veepee, leaving
for Sacramento to attend the Na-
tional Conference of the Citizens'
Committee for the Hoover Report
December 12-13. George Greaves, as-
sistant to Elwood, will participate
in Governor Warren's Conference on
Employment in Sacramento this
week.
Familiar faces around the Mark
Bar after the NAB meet of fellows
who've worked here 'n' there in
radio, but here now: Wilt Gunzen-
dorfer, Ed Barker, Phil Lasky, Grant
Holcomb, John Thompson and many
others.
Renew Jewish Philosopher
The Jewish Philosopher, radio's
longest running Jewish program, has
been renewed for the thirteenth (13)
consecutive year by the Carnation
Company, through Erwin, Wasey &
Co. Inc. The Jewish Philosopher ap-
pears daily, at 2:00 p.m. over sta-
tion WEVD, New York. This pro-
gram is produced and managed by
C. I. Lutsky Enterprises Inc.
WEVD
117-119 W. 46 St
HENRY GREENFIELD. Mg. Director N Y. 1 9
Thursday, December 8, 1949
RADIO DAILY
5
Say AM Sets Now Go
To Non-Video Areas
WINDY CITY WORDAGE
By HAL TATE
• • • Jack Brink ley celebrating his 14th year as announcer on
the transcribed "Judy and Jane" show. Program, sponsored by Folger's
Coifee, is now in 28 markets. Grant Advertising handles the account.
. . . WCFL scored a coup by tieing up lop profes-
ChiCQCJO sional and college basketball games from the Chicago
Sladium. Key games of the Chicago "Stags" pro team
as well as Notre Dame, Northwestern, Loyola and De Paul will be
carried by the Labor station with Joe Boland reporting.
■fr -sir <r •&
• • • Everett Lande, WIND account executive, passing out
cigars in honor of his new son. The second Lande heir, named
Everett Howard Lande, weighed in at 7 pounds, two ounces at
Codell Memorial Hospital in Libertyville. . . . WJJD's Ernie Simon
gave away a $1,630 jackpot last week on the Libby Telephone
Quiz. Irving Rocklin Associates handle the Libby account. . . .
Guest speaker at the Chicago Radio Management Club luncheon
Wednesday was Heine H. Haupt, BBD&O vice-president. His
topic was "The Arithmetic of Business." . . . Arthur C. Nielsen,
president of the A. C. Nielson Co., last week was elected a mem-
ber of the Board of Trustees of the Wisconsin Alumni Research
Foundation.
& & & #
• • • The Ruthrauff & Ryan agency switched their "Bob Elson
on the 20lh Century Limited" interview show from WENR to WBBM.
Sponsor is Frank Shave Creme. . . . Stealing a leaf from radio quiz
shows, Alex Adler, local furrier, has girls call up people at random
who are asked very simple questions. "Winners" receive a $50 mer-
chandise certificate. . . . Local DuMont distributors. New World Dis-
tributors, in which football star Sid Luckman has a goodly share, are
sponsoring the new 'Stop the Record" show on WGN-TV for a full hour
five days a week. Program is emceed by disc jockey Frann Weigle
and is produced by Rose Dunn and Stan Joel. . . . John Harrington
starting five-minute "Feature Story" show on WBBM.
it # tr "fr
• • • M-G-M records and the Zenith distributing firm are
jointly sponsoring "Record Spotlight" on WIND with Howard
Miller in charge. During course of show, Miller calls top M-G-M
artists all around the country and chats with them. MacFarland-
Aveyard, Chicago, handles the account. . . . Bill Merz, Jr., local
sales rep for the C. P. MacGregor shows, has closed a deal with
Joseph B. Benge, account executive at McCann-Erickson, for
the transcription firm's "Hollywood Theater of Stars" program.
Sponsor is Hyde Park Beer and station used will be KSD, St.
Louis. . . . Bill also sold "Hollywood Theater of Stars" to 81
Plymouth dealers in Detroit for sponsorship on a Detroit station
as yet unchosen. The ad agency, Powell-Grant, Detroit, also
bought MacGregor's "Henry King Show." . . . Karl Sutphin, pro-
motion manager for ABC in Chicago, deserves the credit for the
front page grabbing stunt when Santa Claus arrived here via ship.
Ell Henry, whom we had inadvertently credited with the feat,
says Sutphin is the one who deserves all the credit.
f Profit Sharing Plan
Of P. & G. Explained
(Continued from Page 1)
working at top speed to take care
of this demand.
RMA reports that the plaints of
dealers in such non-TV areas as
i Denver and others throughout the
I area west of the Mississippi have
I been especially loud, with manu-
I facturers sadly admitting that they
I underestimated the market badly.
"They know now that there is
plenty of life in the market, and
production has been going up this
fall," said an RMA spokesman, "but
1 it is a fact that a lot of our members
'were getting ready for the funeral
of the AM-set market this spring."
Here in Washington there are
\ shortages on the better grade table
and combination sets, and also on
FM-only models. The s:arcity of
FM-only models has been reported
in other cities with extensive FM
! service, according to FMA.
| Procter & Gamble's profit sharing
plan was called "incentive in its
broadest and most inspiring, com-
pelling sense" by William G. Werner,
' company executive, in an address
before the Council of Profit Sharing
Industries last week.
, Werner said the plan, started in
1887 by Procter & Gamble, is the
oldest in continuous operation in
this country. He continued "Over-
.' all, our plans fully justify and, we
hope, make clear to the rank and
file of employees that it has always
, been the declared policy of the
i company to recognize that its in-
I terest and those of its employees are
inseparable."
The plan "results in a heightened,
sharpened, more loyal esprit de
j corps that marks one business as
, against another the moment you
I ! step inside a plant," he told the
' council. Werner concluded, "We see
employees gaining a new conception
of how much quality output and
sound operation mean in assuring
' the kind of values to the public that
earn their good will and patronage."
1 Admiral Declares Div.
The Admiral Corp., Chicago, has
declared a quarterly dividend of 20
i cents a share on new common stock,
I payable December 31. The old
shares were split two-for-one, ef-
fective today, and received 20 cents
I at quarterly intervals. The new divi-
I dend is equal to 40 cents on the old
i share basis.
1 'Record Shop' Expanding
WJZ, New York, has expanded
t "Joe Franklin's Record Shop" into
I a five-a-week 11:35 p.m. to midnight
disk session starting Dec. 19, it was
announced yesterday. Expansion
comes one month after the show
I made its debut as a Saturday a.m.
half-hour feature.
Will Broadcast Game
Sponsored by Gillete's "Calvacade
of Sports," the annual Blue-Gray
football game, featuring a northern
all-star team versus a steller south-
ern contingent, will be broadcast
over the entire Mutual web for the
third consecutive year on December
31, it was announced yesterday.
Originating from the Gramton Bowl
at Montgomery, Alabama, the game
will be described by Harry Wismer
with statistics and color for the con-
test, a traditional affair, being sup-
plied by Jim Britt.
Will Air Hoover Speech
NBC has cancelled the "Martin
and Lewis" show for Dec. 12 only
in order to present a special half-
hour address by former President
Herbert Hoover, entitled "Reorgani-
zation of the Federal Government."
Mr. Hoover's address will be given
in connection with the two-day
meeting of the National Citizen's
Committee For The Hoover Report
being held in Washington at that
time, Dr. Robert L. Johnson, presi-
dent of Temple University, will in-
troduce the only living ex-president.
Radio-TV Stations
To Aid Scout Drive
(Continued from Page 1)
program of radio spots, guest speak-
er appearances and other promo-
tional features were discussed.
William Berchtold, vice president
of Foote Cone & Belding agency and
Ed Thomas, vice president of Geyer,
Newell and Ganger, Inc., spoke at
the luncheon. Berchtold as chair-
man of the business men's group
stressed the importance of the Scouts
in building good citizenship and
combating juvenile delinquency
while Thomas, as Scout public
chairman, outlined the effective ser-
vice given the Scouts by both radio
and TV in past campaigns.
It was announced that Al Nichols,
director of the Scout camps; Harry
M. Cohn, director of public relations
and Lann Armitage, radio-television
publicity director, would be avail-
able to the stations in preparing
their campaigns.
In attendance were: Harvey J.
Gannon, WNBC; Clarence Worden,
WCBS; Gene Fitts, WOR; Florence
Morris, WJZ; Hank Morgenthau,
WNEW; Ted Estabrook, WNBT; Lee
Bland, CBS-TV; John Neal. WINS;
Louis J. Carino, WMGM; Pat Hurley,
WQXR; Tom Morgan, WOV; William
Moore, WBNX; Charles Barkley,
WGYN-FM; Harold Hirschmann,
WABF; Betty Stone, Broadcasting;
Frank Burke, Radio Daily and Zac
Freedman, Coll and Freedman, Vice
Chairman, Public Relations Com-
mittee, Greater N. Y. Councils.
Telephone Co. Protests
Popularity Of CKLW Show
Detroit — A CKLW disc show has
brought a "Cease Fire" order from
telephone officials who say three
exchanges were put out of service
during a broadcast of the program.
The avalanche started when Eddie
Chase on the Make Believe Ballroom
described a used car which was
offered for sale by the Hall-Dodds
Co., Detroit Ford dealer. CKLW
listeners were asked to estimate the
exact price of the car in question
and receive a jackpot prize. The
jackpot started at $25 and increased
$5 for every incorrect answer.
The telephone company stepped in-
to the picture on the third day when
their service broke down. Officials
visited E. W. Wardell, CKLW sales
manager, and requested a change
or an end of the program feature.
The telephone men estimated that
several thousand calls were placed
before the exchanges went out of
service with thousands of other calls
that could not even get into the
exchanges.
AC - DC Transcription Players
Tape, Wire, Disc Recorders
Sales-Rentals-Service
MILLS RECORDING CO.
161 N. Michigan Ave.
Chicago, III. De 2-41 17
I
PLUG TUBES
On Records and Transcriptions
TELL ME WHY
RYTVOC, Inc.
1585 Broadway New York 19, N. Y.
"HUSH LITTLE DARLIN "
Recorded By
Perry Como Eddy Howard
Dick Haymes Curt Masscy
Kay Kyser Jerry Falligant
MICHAEL MUSIC CO., Inc.
1619 Broadway Jerry Johnson
New York City Gen. Mgr.
You'll LUV this novelty!
IT MUST BE LUV
MANOR MUSIC COMPANY
1619 Broadway
New York City
Nothing Can Stop This!
"FOREVER WITH YOU"
by the writer ot "My Happiness"
FORSTER MUSIC PUB., INC.
1619 Broadway, New York 19, N. Y.
216 S. Wabash Avenue, Chicago 4, III.
A HIT Is Born!
"BLUE FOR A BOY-
PINK FOR A GIRL"
Vaughn Monroe on RCA-Victor
Al Gallico Music Co. Inc.
501 Madison Ave., New York, N. Y.
WALTER WINCHELL'S COLUMN
December 1, 1949 — says:
" 'Mule Train' has been replaced
in the local record stores by
RUDOLPH, THE RED-
NOSED REINDEER'."
SI. Nicholas Music Pub. Co.
1619 Broadway New York 19, N. Y.
JU 6-5157
The Nation's Big Hit!
TOOT, TCOT,
TCOTSIE !
(GOOD-BYE)
from the Columbia picture
JOLSON SINGS AGAIN'
ON ALL RECORDS
LEO FEIST, IIVC.
RADIO DAILY:
Thursday, December 8. 194£
WOIIUS am> MUSIC
By PINKY HERMAN
• • • TIN PAN ALLEY OOPS:— Many a new firm has been
fortunate enough to tee olf with hits. . . . Cromwell Music started into
this unpredictable business with the smash novelty, "Hop Scotch Polka,"
Al Gal.ico, with "Blue For A Boy, Pink For A Girl," Campbell Music
with "I ve Got A Lovely Bunch of Cocoanuts," Michael Music with
' Hush Liitle Darlin'," St. Nicholas Music with 'Rudolph, The Red-
Nosed Reindeer," George Paxton Music with "There's No Tomorrow."
Latest firm launched with a terrilic smash. "Mule Train," is Walt Disney
Music Co., which is currently plugging two songs from the Walt
Disney musical, "Cinderella." Ditties are "A Dream is A Wish Your
Hea.t Makes" and "Bibbidy Bobbidy Boo," cleiied by Mac David, Al
Hollman and Jerry Livingston. ... • Jimmie (Former Governor oi
Louisiana) Davis Music Co., working on a new ditty by the Gov. and
Charles Nconan titled, "Moonlight Millionaire." . . . number is plenty
good and can duplicate the success of limmie's "You Are My Sunshine."
... • Did you know that screen star Jimmy Stewart started his
theatrical career as an accordionist in one of the annual Princeton
Triangle Club musicals? ... • Pee Wee King, a graduate of WSM's
'Grand Ole Opry," now the star of his own series over WAVE, is
catching the eye of film scouts via his TV series.
TwT # it £
• • • Edwin ,B. Morris has another hit in "Dear Hearts and
Gentle People," written by Bob Hilliard and Sammy Fain. . . .
• Scripter Art Henley has penned <a feature article which Lip-
pincott will publish in its anthology, "Writing for Profit." Art's
thesis is titled, 'How to write jokes and anecdotes,' (and if anyone
knows how it's none other than Hanley.) . . . Mel Torme, en
route east with his wife, film starlet Candy Toxton, will open
at Bop City, Feb 16. . . . • Russ Morgan's new decca waxing
of the waltz, "Where Are You Blue Eyes," can't miss zooming
this Drake-Shirl composition up among the leaders. ... • One
of Chicago's most popular Ork Pilots, Harry Kogen, spent a
week in Gotham and returned to the Windy City yesterday with
healthy advances from three pubberies for new songs. . . . Kogen's
most recent hit was "Swiss Lullaby" which he penned with
Vaughn (Choo Choo Ch' Boogie) Horton. . . . • TV execs
should take a gander at the harmony team .of Estelle & John
Eldridge. . . . coached by Jimmy Rich, this pair of good looking
and talented youngsters is now ready for the big time. ... • Pe-
ter Donald tells of the typical Hollywoodite who wears a wrist
watch on each wrist. . . . helps him two-time his friends (but
don't get me wrong I love wrist watches.) . . . • Kramer-
Whitney's new song, "You're In Love With Someone" already
up there with the most-played-tunes. . . . Alex and Joan STILL
clicking.
& # ft #
• • • ON AND OFF THE RECORD:— Deejays who cater to
lovers of hillbilly and folk tunes should latch on to Claude Casey's
newest MGM waxing, pairing "Road of Love" with "I'm Having My
Blue Day Today." . . . This CBS (Cow Boy Songster) heard via Colum-
bia's WBT outlet in Charlotte, N. C, scores an ace with this platter.
... • Norman Foley's stalf at Miller music has done an amazing
job with "Johnson Rag," ge'.ting it listed as favorite of deejays after
but TWO weeks of exploitation. ... • Louis Jordan and his band
give Decca a fine platter in "Schooldays," backed with "I Know What
I've Got," top side has a novel vocal arrangement in which the band
joins in several choruses. . . . the Maestro does a solo on the flip side
effectively. ... • Two Ton Baker, whose great platter of "I'm A
Lonely Little Petunia" (In An Onion Patch) is still selling after three
years, will wax "If I Had A Million Dollars" for Mercury next week.
. . . Baker decided to cut "Million" after being swamped with requests
by his NBChicago listeners. ... • Deejay Paul Monson. whose
WMASterful picking of hits has proven slightly sensational, is starting
his ninth year at this Springfeld, Mass. station. . . . (nice goin' Paul.)
PLUG TUDES
Give Me Your
Hand
LAUREL MUSIC CO.
1619 Broadway New York City
Bing Crosby, Gracie Fields,
Sammy Kaye, Johnny Des-
mond, Jo Stafford, Doris Day
Are All On
THE LAST MILE HOME
LEEDS MUSIC CORPORATION
Making Our Debut With A HitI
"A NEW SHADE OF BLUES"
MAYPOLE MUSIC CO.
22 F. 67th St. New York City
Phone: REgent 7-4477
I WISH I KNEW
Should step right out in front —
Just recorded for RCA-VICTOR
by DOLPH HEWITT
ADAMS, VEE & ABBOTT, Inc.
216 S. Wabash Ave. Chicago 4, III.
WHERE ARE
YOU BLUE EYES?
Russ Morgan - Decca 24819
Merrie Musette - Victor 25-1134
KNICKERBOCKER MUSIC PUB. INC.
1619 Broadway
New York, N. Y.
My Heart Goes With You
bv Thomas G. Me«nan
♦ ♦ —
JAMES MUSIC, Inc.
1650 Broadway Room 709 NYC
Brand New Novelty!
"If I Had A
Million Dollars"
(I Would Give It All to You)
TONY PASTOR'S
Sensational COLUMBIA Record
#38577
RYTVOC, Inc.
1585 Broadway New York 19, N. Y.
Section of RADIO DAILY. Thursday, December 8, 1949 — TELEVISION DAILY is fully protected by register and copyright
SCENIC DESIGNERS STRIKE SETTLED
TELE TOPICS
THE PROTEST against crime shows filed
with the FCC by the Southern Cali-
fornia Association for Better Radio and
Television may well have great portent for
the future development of the industry.
While careful consideration is often given
to such protests by those in control of
program content, it is most unlikely that
such shows would be cancelled unless de-
clining ratings made their continuance no
longer a wise investment for the sponsor.
The protests of a vocal, literate minority
are always valuable; they make their
peculiar contribution to a system of
checks and balances. But in the end it
is the mass that proves to be the deciding
factor. Right now programs dealing in
crime and violence seem to be doing very
well. "Suspense," perhaps the goriest of
them all, is firmly entrenched among the
top ten. The rating of the blood-and-
thunder "Captain Video" is now higher
than that of the gentle and appealing
"Kukla, Fran and O'lie." Does the great
number of crime shows reflect callous-
ness of the broadcaster or the taste and
preferences of the American public? We
doubt that any two persons would agree
on an answer.
VA/HILE WE THINK that the current
" " crop of crime shows do not, as a
class, make good programming, we can-
not go along with those who ur?e that
all of them be axed. The decision for
the broadcaster may be boiled down to
"Do we give them what they want or do
we give them what is good for them?"
Were the latter course to be chosen the
next question, which no one could an-
swer, would be: "Who is to decide what
is good for them?" However, we cannot
favor a policy of laissez faire. Certainly
there must be compromises, the most ob-
' vious of which is the scheduling of crime
shows at late hours. Another course of
action which we think should be taken is
experimentation in programming to de-
velop new shows that might successfully
compete with the cliff-hangers. Such ex-
perimentation would be an expensive
proposition but the rewards it could bring,
financial and otherwise, could be tre-
mendous.
KJBC PROGRAMMING TOPPERS have
' ^ just about given up on their pro-
jected three-hour participating show for
t Saturday nite and n"w are off on a new
tark to combat CBS' K?n Murray - Ed
Wynn combo that starts Jan. 7. . . . Two
of the wildest space-graHbing promotions
in quite a while are oroducts of the staid
Benton & Bowles (the agency, not the
political team) — the Gaines dog food
stunt and Abe Burrows' Benevolent and
Protective Order of Bald Eagles.
WXYZ-TV AN'n Test
Not For Sale-Yet
Detroit — A new wrinkle in sales-
manship will be unveiled by WXYZ-
TV next week when the station be-
gins a 30-day test of early after-
noon programming. Shows will not
be offered for sale during the test
period.
"We are not asking advertisers or
their agencies to gamble in this
experiment," James G. Riddell,
manager of the ABC owned-and-
operated station, said. "Only if this
early afternoon programming proves
itself to be worthwhile will it be
opened to advertisers."
Titled "Pat 'n Johnny, program
will be aired Mondays and Wednes-
days from 2:30 to 5 p.m., and on
Tuesdays, Thursdays and Fridays
from 2:30 to 4. Pat Tobin and disc
jockey Johnny Slagle will be fea-
tured in a program of music, inter-
views, demonstration and commen-
tary.
Pabst An Added Sponsor
Of DuM Bowling Cover
Pabst Brewing Co. has signed to
sponsor 15 minutes of the 45-m;nute
pickups of the All-Star bowling
championships in Chicago over Du
Mont tonight and tomorrow. First
half-hour of both programs will be
bankrolled by Brunswick-Balke-
Callender Co.
Total of 18 stations will carry the
programs, which begin at 11 p.m.
Fred Wolf, Detroit bowling com-
mentator, will be behind the micro-
phone.
N. Y. C. Film Unit Aids
Station's Pub, Service
To help publicize New York's
water shortage and the need for con-
servation, the city's TV film unit,
headed by Cliff Evans, has prepared
a one-minute film spot announce-
ment featuring a talk by Commis-
sioner of Water Supply Stephen J.
Carney for distribution to all sta-
tions this week.
At the request of several stations,
the unit has made films of the de-
pleted supplies in three main reser-
voirs and these will be given to
outlets for use in newsreels and spe-
cial shows. Tomorrow the unit will
send a cameraman to the reservoirs
in a Police Department plane to film
air views of the dwindling reserves.
New Spot Business
Reported By WNBT
The Brown and Williamson To-
bacco Corp. and Benson and Hedges
have both signed 52-week contracts
for spots six days a week over
WNBT, the station announced yes-
terday.
Brown and Williamson will ad-
vertise Kool Cigarettes and give
weather reports. The order was
placed through Ted Bates and Co.
Benson and Hedges will use the
=:Dots for Parliament Cigarettes,
Kudner is the agency.
WNBT also announced that the
Weston Biscuit Co. has renewed
its sponsorship of the 7:00 p.m.
station break on Tuesdays and the
10:30 p.m. station break on Thurs-
days. The order, for 13 weeks, was
placed through Calkins and Holden.
Coast TV Academy Sets Plans
For '50 Awards Presentation
West Coast Bureau of RADIO DAILY
Hollywood — The Academy of Tele-
vision Arts and Sciences has com-
pleted plans for its second annual
"Emmy" awards dinner to be held
here on or about Jan. 24, 1950, it
was announced by Harry R. Lubcke,
of KTSL, president.
Nine awards are planned. They
are: (1) best live show; (2) best
kinescoped show; (3) most outstand-
ing live personality; (4) most out-
standing kines"ooed personality; (5)
best film for TV made and viewed
in 1949; (6) best commercial for
video (three minutes or less) live,
film or kine; (7) best public service.
cultural or educational program —
live, film or kine; (8) technical award
chosen by the Academy's technical
committee after consideration of all
technical achievements brought to
its attention in 1949; (9) station
achievement (inscribed plaque) for
outstanding overall achievement in
1949.
All nominations must have been
on the air in 1949 in the Hollywood
area and will be selected by a com-
mittee of seven agency and seven
industry representatives, chosen by
the seven Hollywood stations.
Martha Gaston Bigelow is chair-
man of the awards committee.
IV© Wage Increase
Granted By %'ew
Year's Pact
The fifteen-day-old strike of the
United Scenic Artists Local 829
against the flagship stations of the
four networks and WPIX has been
settled, it was announced jointly yes-
terday.
The statement said:
"Although the terms involved no
change of basic minimum scales for
scenic artists or designers, certain
adjustments in hours and scheduling
are expected to result in increased
take-home pay for many scenic
artists; while other individual em-
ployees are to receive merit review
of their salaries. New costume design
and student categories were created.
"The new contract is to extend
to Oct. 1, 1950."
Although none of the parties
would comment for publication, it
was learned that virtually none of
the union's demands was granted.
The union had originally asked for
wage scales equal to those paid in
motion pictures and the legitimate
theater— $135 to $185.50 a week. The
old scale, which will not be changed
in the new contract, was $75 to $145
a week.
Bank Signs WTMJ-TV
For College Court Sked
Milwaukee — The First Wisconsin
National Bank of Milwaukee has
signed a contract to sponsor nine
University of Wisconsin and Mar-
quette University home games over
WTMJ-TV during the 1949-50 season.
Three of the games will be played
at the Milwaukee auditorium, three
at the Marquette gymnasium and
three at the Wisconsin fieldhouse in
Madison, Wis:onsin.
This will be the first time that any
basketball games will be aired from
Madison. TV relay facilities between
Milwaukee and Madison, a distance
of 85 miles, were installed just prior
to the start of the football season.
Handling the account is the Mar-
vin Lemkuhl agency. During the
past football season, the Bank also
sponsored nine Wisconsin and Mar-
quette football games over WTMJ-
TV.
Larry Clark will do the play-by-
play and George Man- will direct.
WOR-TV Sells Wrestling
WOR-TV this week will resume
Friday night wrestling pickups
from Jamaica Arena, according to
sports director Bob O'Connor.
Matches will be sponsored by
Frost Refrigeration, Inc., Brooklyn.
8
RADIO DAILY
?
Thursday. December 8, 1949
* * *C0flST TO -COAST* * *
WRNL In Tribute To Bojangles
Richmond, Va. — Bill "Bojangles"
Robinson received tribute from
civic leaders in a memorial pro-
gram broadcast by WRNL, Rich-
mond, the famous dancer's native
city. Speakers on the program were
Rev. John Malcus Ellison, president
of Virginia Union University; Dr.
J. Fulmer Bright, former mayor of
the city, who held office during the
years in which Robinson made many
charitable contributitons to Rich-
mond; Henry Schwartschild, city
merchant and friend to the dancer,
and Robert C. Scott, local under-
taker who has known Robinson since
his boyhood.
Policemen's Show
Boston, Mass. — "Crime Is Their
Business," a documentary covering
the activities of the State Police,
written and narrated by the WCOP
special events man, Ken Mayer, was
aired over WCOP Sunday, Dec. 4,
from 5:00-5:30 p.m. Program fea-
tured the re-enactment of murder
cases taken from Police files, in-
formation from the criminal labora-
tories of the State Police, a message
by Lt. Arthur O'Leary and a spe-
cial dramatization of the death of
Patrolman Edward Collins and the
capture of his killer.
Christmas Corner
Washington, D. C. — Jerry Strong,
WINX morning man and disc jockey,
is carrying on his Christmas cus-
tom of asking listeners to help him
play Santa Claus to Washington
orphans and under-privileged chil-
dren. Strong's list includes five hun-
dred youngsters, at four of Wash-
ington's neediest institutions, select-
ed for Strong by the United Com-
munity Services.
Arnold Lewis Resigns
Burlington, Vt. — Arnold Lewis,
WCAX sports director resigns this
week to go to the Coast to seek a
TV position. Replacing Lewis is
Paul Boehm, formerly with WGPA
in Bethlehem, Pa. Boehm will han-
dle play-by-play sports, a nightly
sports show, and will act as assistant
to Lawrence Killick, WCAX news
editor.
Awarded Xmas Trees
Stamford, Conn.— The State Park
and Forest Commission will present
two Christmas trees to WSTC and
WSTC-FM on Dec. 19. in apprecia-
tion of the station's forest fire dan-
ger reports during the year. The
trees will be cut from the state's
forest and will be brought to Stam-
ford by a State Forest Ranger.
Two Join WINX
Washington, D. C— Milton Grant
and Tom Donahue have joined the
regular announcing staff of WINX.
Grant has worked at WINX as a
part-time announcer for the past
three months. Donahue came to
WINX from WTIP, Charleston,
W. Va., where he was known as
Thomas Coman.
Participating In Program
Syracuse, N. Y. — Henry McFar-
land, director of municipal services
for the state civil service depart-
ment, will be guest executive on the
program "So You Want to Get A
Job" produced by Radio Center,
Syracuse University, and presented
over station WSYR at 12:15 p.m.,
December 11.
WDRC On The Spot
Hartford, Conn. — When William
Benton, formerly of Benton &
Bowles, was appointed U. S. Sena-
tor from here, microphones of
WDRC were right in the Governor's
office at the State Capitol to record
the ceremony. Benton was appoint-
ed to the Senatorship by his former
advertising partner, Governor Ches-
ter Bowles. Talks by both men, as
well as a des?ription of the scene,
were broadcast by WDRC.
Conducts "Smith Fund"
Salt Lake City, Utah— Thirteen-
year-old Charmaine Smith was shot
with a shotgun which completely
destroyed the lower half of her
face. Doctors say that plastic sur-
gery can make a new face, but the
effort will take five years and cost
15 thousand dollars. Cooperating
with a committee from Charmaine's
neighborhood to raise the funds,
Max Roby, KSL news editor, began
a series of stories on all KSL news-
casts telling of the tragedy, and
asking for contributions.
Aids Hiccup Victim
Cleveland, Ohio — Robert B. Logs-
don, father of a 16-year-old girl,
called up Jay Miltner, WTAM's
"Musical Clock" emcee, to aid him
in curing his daughter of her 20-
day siege of hiccupping. Miltner
sent out a plea on his morning show
and was promptly swamped with
hundreds of suggestions for cures.
Miltner delivered the cards and
letters, but the young girl still has
her hiccups.
Wedding Bells
Madeline Chenowith, program
secretary for WASH-FM, Washing-
ton, D. C. and the Continental FM
Network, was recently married to
Robert M. Frazier, radio engineer.
AGAIN!
10 of the 15 most popular local
shows on major stations in New York are on WOR!
Again and again and again WOR shows clock top ratings in New York. There
are reasons: 1. WOR's astute sense of showmanship, built on a bedrock
of more than a quarter-century of building and buying programs that make
cash registers click. 2. A crack staff of writers, producers and directors
who know what appeals to the majority of 36,000,000 people in
430 counties in 1 8 states and the Dominion of Canada.
3. A total station's Scotch instinct for making every sponsor's
penny spent bring two, three and five or more pennies back.
These facts — and more — are good reasons
why you should use
lhal power-full station
at 1440 Broadway, in New York
WOR
The National Daily Newspaper of Commercial Radio and Television
VOL. 49. NO. 46
NEW YORK. FRIDAY. DECEMBER 9. 1949
TEN CENTS
RADIO SPOTS SELLING TV RECEIVERS
Expect No U. S. Action
On Cuba NARBA Plea
Washington Bureau of RADIO DAI' Y
Washington — Reports reaching
here last night from Montreal indi-
cated that there will be no decision
by the American government on
the new Cuban demands for vastly
increased standard broadcast facili-
ties until well into next year.
It was reported that the plenary
session was breaking up, without
definite plans for reconvening, but
with an understanding that a new
try for a regional broadcasting
(Continued on Page 6)
ASCAP Resident Counsel
Named General Attorney
Herman Finkelstein, resident
counsel of ASCAP for the past
seven years, was designated as gen-
eral attorney for ASCAP by the
board of directors yesterday, Fred
Ahlert, president, announced. Fin-
kelstein is a graduate of the Yale
Law School, a member of the copy-
right committee of the American
Bar Assn. and the International
Bar Assn.
Ahlert also announced that
Schwartz & Frohlich in New York
will continue as ASCAP general
counsel.
Brewery To Soonsor New
Colman Show On ABC
The Ronald Colmans have been
signed by NBC and the Jos. Schlitz
Brewing Co. of Milwaukee, to co-
star in their first network radio
program starting Jan. 6. in the 8 to
8:30 p.m. time segment.
The program, entitled "The Halls
(Continued on Pa^e 2)
Wolfe's Day
Thomas Wolfe, noted American
novelist, gets a double nod of
recognition Sunday, Dec. 18
when "NBC Theater" presents
an rdapta'ion of his "You Can't
Go Home Again" with intermis-
sion comment by Norman Cou-
sins and CBS' "Invitation To
Learning" presents an analysis
of the same work with comment
by John Mason Brown.
Date In Phoenix
Washington — NAB yesterday
announced that its board will
meet next February 8-10 at the
San Marcos Hotel, Phoenix. Ariz.
At that time it is slated to take
action on the status of the Broad-
cast Advertising Bureau, the
pending merger with FMA and
the formation of a successor
body to BMB.
Radio-TV Credited
With Success Of Drive
Detroit — Radio and television
took a leading role in helping De-
troit's pioneering United Founda-
tion exceed by four per cent its
goal of $8,550,000 for health and
community services, according to
UF campaign leaders.
With grand total of 3,573 dif-
ferent public service and commer-
cial programs the Motor City's
broadcasting industry carried the
idea of common sense in fund-
raising through one annual "Give
Once For All" campaign into every
(Continued on Pa^e 4)
National Sales Meetina
Held By Thesaurus Staff
A week-long national oonfer^n^e
iust comDleted at the New York
headquarters of RCA Recorded Pro-
gram Services, touched off the great-
test sales campaign in Thesaurus his-
tory, according to Donald J. Mercer,
manager of RCA's transcription ser-
vices. Enthusiastic acclaim greeted
(Continued on Page 6)
Intensified Campaigns In Key TV Cities
Producing Set Sales For Major
Television Manufacturers
Campaign On Cigars
Readied By Lorillard
The creation of a new cigar divi-
sion with a $300,000 advertising and
promotion budget to push sales of
five cigar brands manufactured by
the company was announced Mon-
day by H. A. Kent, president of P.
Lorrillard Company. Frank Hope-
well, a key figure in the rise in sales
of Old Gold cigarettes and a Lorril-
lard vice-president, has been named
to head the new division.
Indications were that the new
(Continued on Page 4)
Jackie Robinson Signed
For New Series On ABC
Jackie Robinson, star second
baseman for the Brooklyn Dodgers
and winner of last year's Most Val-
uable Player award in the National
League, will debut a new - type
(Continued on Page 2)
Miles Laboratories Signs
NBC 'One Man's Family'
Miles Laboratories. Inc., will spon-
sor "One Man's Family" over the
full NBC network starting with the
program of Feb. 5. The show is heard
Sundays from 3-3:30 p.m. The pro-
(Conti nued on Page 6)
FCC Edict On STA's Stands,
Five Objecting Stations Told
Washington Bureau of RADIO DAILY
Five daytime stations, including
WNYC, New York, were turned
down yesterday in their bid to up-
set the FCC's decision of last year
denying further special temporary
authorization for extension of time
on the air. With Commissioners
Walker and Hyde not participating.
Commissioner Frieda Hcnnock dis-
sented, proposing a hearing on the
matter. The five stations had argued
that since adopting the rule banning
STA's, the Commission had taken a
position contrary to its reasoning
that the growth of FM service was
now sufficient to rule out the need
for special nighttime service. Refer-
ence was to the Commission argu-
ment in the Easton Publishing Com-
pany case that it need not consider
existing FM stations in determining
which among competing AM ap-
(Continued on Page 3)
Using spot radio and spe-
cial programming as a mer-
chandising medium for the
holiday sale of television sets,
major manufacturers have
worked out co-op deals with
distributors in key center ci-
ties with TV station facilities
and are getting sales results,
Radio Daily learned yester-
(Continued on Page 3)
Programs To Ukraine
Planned By 'V. Of A.'
Washington Bureau of RADIO DAILY
Washington — The State Depart-
ment announced yesterday that it
will begin next week a new series
of daily half-hour "Voice of Amer-
ica" programs in the Ukrainian
language. The program will consist
of United States and world news,
political commentaries and features
about American life. It will supple-
(Continued on Page 6)
Dog Arrives In New York
To Get Giveaway Prizes
"Konrad von Wesdell," winner of
Gaines Dog Food "Top Dog" con-
test, arrived in New York yester-
day to collect his numerous prizes.
He was greeted at New York's Pla-
za Hotel by a reception committee
composed of twenty-five dogs and
(Continued on Page 3)
nopp.v On MBS
"Hopalong Cassidy," starring
Bill Boyd in the title role, has
been signed as a radio exclusive
by Mutual Broadcasting System,
it was announced yesterday.
Series will start January 1, and
has been slotted in the 4 to 4:30
p.m. Sunday time period. Gen-
eral Foods will sponsor in behalf
of the Post Cereals Division of
the organization.
RADIO DAILY:
Friday, December 9. 1949
Vol. 49, No. 46 Friday, Dec. 9, 1949 10 Cts.
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays. Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President; Chester B.
Bahn, Vice-President; Charles A. AlicoLte,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
vear; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily.
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337, 7-6338.
Ciible address: Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older. Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
612 N. Michigan Ave.
Phone: Superior 7-1044
SOUTHWEST BUREAU
Paul Girard. Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postofnce at New York. N. Y.,
under the act of March 3, 1879.
FINANCIAL
(December 8)
NEW YORK STOCK EXCHANGE
Net
Low Close Chg.
8V4 83/8
ABC
Am. Tel. & Tel.. .
CBS A
CBS B
Philco
RCA Common . . .
RCA 1st pfd
Stewart-Warner . .
Westinghouse . . .
Westinghouse pfd
Zenith Radio . . .
High
8i/2
.1485/8 l
. 271/4
. 263/4
■ 30l/4
. 131/4
. 741/4
• 123/g
. 311/g
1021/2 1
31 1/8
48I/2 1485/s +
261/2 271/4 +
263/4 4-
30 +
13i/8 ...
73 V, —
123/s +
303/g 301/g +
021/2 1021/2 +
31 31
26V4
30
13
73 V,
121/b
OVER THE COUNTER
Bid
DuMont Lab 14
Stromberg-Carlson 11 1/4
U. S. Television V4
WCAO (Baltimore) 17
WJR (Detroit) 73/4
Asked
15
I2V2
1/2
20
8
Bob Trout's Busy Day
Includes Four Broadcasts
NBC's Bob Trout will be a busy
man tomorrow when he handles four
major television and radio shows
between 3:30 and 11 p.m. A special
network program on the water
shortage throughout the nation will
start his day, with a 5:00 p.m. TV
broadcast on the first anniversary
ceremonies of the UN Declaration
of Human Rights followingly closely
afterwards.
The UN video show will be a two
and one-quarter hour stint and in-
cludes the Boston Symphony Or-
chestra and interviews with Eleanor
Roosevelt, Trygve Lie and General
Romulo on its schedule. Trout will
be on the regular TV quiz show,
Who Said That, at 9:00 p.m. with
Leo Durocher, Laraine Day and Os-
car Levant.
ft COmiNG AND GOING -<
GEORGE 8. STORER, president of Fort In-
dustry Co.; LEE B. WAILES, vice-president in
charge of operations, and HAROLD RYAN,
vice-president and treasurer, are in New York
on business.
EDDIE and IDA CANTOR, who had been
visiting in New York for about a week, left
yesterday for Hollywood. They'll stop over for
a while in St. Louis.
MORRIS S. NOVIK, public service radio
consultant, is back in New York following a
trip to the West Coast, where he arranged
a number of AFL programs. Returning, he
stopped over briefly in Chicago.
PAULINE FREDERICK, American network
commentator, is in San Juan, Puerto Rico,
participating in the ceremonies attendant
upon the opening of the big new Carib-Hilton
Hotel.
KEN MURRAY, featured on CBS-television,
will arrive by train tomorrow from Hollywood
and will immediately start rehearsals for his
"Ken Murray Show," which will make its
debut Jan. 7.
JOE Dl MAGGIO has arrived from the West
Coast to transcribe another batch of his CBS
programs.
ART LINKLETTER, master of ceremonies on
"People Are Funny" over NBC, is expected
in New York tomorrow from the West Coast.
J. B. FUQUA, owner and manager of WJBF,
Augusta, who has been in New York on busi-
ness most of this week, will leave for Georgia
today. Sat in for a while yesterday with the
station's national reps.
RICHARD WESTERGAARD, manager of
WNOX, Knoxville affiliate of CBS, is here
on station and network business.
RICHARD BOREL, general manager of
WBNS, Columbus, Ohio, conferred Wednesday
at the offices of CBS, with which the station
is affiliated.
BERT WOOD, program manager of RCA Re-
corded Program Service, has arrived in Chi-
cago for a recording date with the new The-
saurus group.
ERIC SEVAREID, Columbia network's Wash-
ington correspondent, today is in St. Louis
to address the Chamber of Commerce and the
League of Women Voters at the Hotel Jef-
ferson. His newscast will be broadcast from
KMOX.
TED NELSON, general manager of WIKK,
Erie, Pa., is in town for conferences with his
national representatives.
PHIL ALAMPI, farm news editor at WJZ
and newly-elected vice-president of the
NARFD, will spend this week-end in Atlantic
City attending the Vocational Agriculture
meeting.
CHARLES COLLINGWOOD, White House
correspondent who also is moderator of "Peo-
ple's Platform" for CBS-TV, is expected in
New York today from Key West, Fla., where
he accompanied President Truman's vacation
party.
HERB SHRINER, featured nightly on the
Philip Morris CBS video series, has returned
from Washington, D. C, where he made an
appearance before the American Medical Assn.
at the Hotel Statler.
PETER DONALD, comedian, is back in town
following an engagement in Pittsburgh. On
Jan. 6, he'll emcee the "March of Dimes"
Follies at Queens College.
ROBERTA QUINLAN, television singing star,
has returned from a short trip to Hollywood.
ELMER DAVIS, American network commen-
tator, in town from Washington to arrange
for radio coverage of the annual Radio Cor-
respondents Dinner, which will be held in the
Nation's Capital next month.
ROBERT MOODY is here. He's the general
manager of WHIO, Dayton, Ohio, a Columbia
network outlet.
Jackie Robinson Signed
For New Series On ABC
(Continued from Page 1)
sports program over the full ABC
web January 22 at 10:30 p.m. Pro-
gram will be heard weekly at the
same time.
Jackie No Beginner
The show, entitled "The Jackie
Robinson Sports Show" will be of-
fered to sponsors on a co-op basis.
Robinson is an experienced broad-
caster.
Brewery To Sponsor New
Colman Show On ABC
(Continued from Page 1)
of Ivy," has a situation comedy
format with the scene being laid
in a small college town.
Don Quinn, who built the "Fib-
ber McGee and Molly" show, is
credited with creating this show,
Walter (Brown Newman will assist
with the script and Nat Wolff will
direct. The agency is Young &
Rubicam.
50,000 watt* at 800kc.
Now covering a 17,000,000 population area
at the lowest rate of any major station
in the Detroit Area!
"WIN
Wirh CKLW
MUTUAL
J
CKLW
Detroit and Windsor
J. E. Campeau, President
Adam J. Young, Jr., NaT I Rep. * Canadian Hep., H. N. Stovin & C*
Antelope
factory
Most of the baby antelopes in
the U. S., like the one in the pic-
ture, are born in the Detroit Zoo.
They've got a monopoly out there
in producing antelopes.
W-I-T-H in Baltimore has a
monopoly, too, in this rich, com-
petitive market — in producing
low-cost results from radio adver-
tising.
You see, W-I-T-H delivers a
BIG audience at very LOW cost.
It covers 92.3% of all the radio
homes in the Baltimore trading
area. You can do BIG things on
W-I-T-H with a LITTLE bit of
money.
Call in your Headley-Reed man
today for the whole wonderful
story about W-I-T-H!
Baltimore 3, Maryland
TOM TINSLEY, Prtsldent
R«pr*««nt«d by HaadUy-RMd
t
Friday, December 9, 1949
RADIO DAILY:
FCC's Edict On STA's
Stands, 5 Outlets Told
(Continued from Page 1)
plications for new stations should be
granted. The stations argued that
this position is inconsistent with the
earlier reasoning.
The Commissioner said yesterday
that:
"We are of the opinion, however,
that petitioners have misconstrued
the import of the Commission's ar-
gument in the Easton case, and that
no such inconsistency exists. The
argument in the Easton case was
not that FM stations were too un-
important to be considered in mak-
ing a determination as to the proper
allocation of AM stations. The ar-
gument was, rather, that the techni-
cal differences between AM and FM,
together with the different histories
of the two services with respect to
the allocation of stations among the
several states and communities, was
such that a fairer distribution of
both AM and FM stations could be
achieved by considering each type
of station separately, and by giving
weight to the possible existence of
FM stations in considering AM appli-
cations only where the AM facilities
in the communities being compared
where equal or approximately equal.
Points To Court-Upheld Contention
"The contention of the Commis-
sion was upheld by the Court of
Appeals in its decision in the Easton
case, where it held that the Com-
mission was not required to treat
the two types of stations alike in
considering applications for either
service. But the fact that the Com-
mission felt that it would be unwise
to consider FM assignments as
equivalent to AM assignments in at-
tempting to make an equitable dis-
tribtion of AM facilities, and that it
would have been similarly unwise
to allocate and assign stations in the
new FM service on the basis of the
. existing assignment of AM stations,
is not determinative of the question
of whether or not the existence of
FM stations, authorized to operate
full time, should affect the policy of
the Commission in issuing special
temporary authorizations for AM
stations authorized to operate re-
gularly in the daytime only."
Public In'erest Conside ed
The Commission said too, that it
,"is fully aware of the interest of
the public in securing nighttime ser-
vice and particularly service offer-
p ang programs of special local interest
and significance in communities
which presently do not have sta-
tions authorized to broadcast at
.night. The Commission has made
• considerable efforts in recent years
jto increase the number of full time
[[facilities to the extent that such ex-
Ipansion is consistent with the main-
jjtenance of adequate overall service.
(While the value of individual pro-
jgrams in some specific instances may
jloutweigh the effects of degradation
of the basic allocation scheme, we
jmust reiterate our belief that any
system by which the basic determin-
lation that a channel is not available
Radio Spots Selling TV Sets
In Key Video-Serviced Cities
(Continued
day. Campaigns have been intensi-
fied in such cities as New York,
Chicago and Los Angeles and the
techniques employed indicate the
highly competitive nature of the TV
receiver sales among the merchants.
Among the leaders who have been
using radio are Admiral, RCA,
Motorola, Philco and Muntz. Some of
the radio advertising is confined to
spots and to programs where an-
nouncers work at high pitch to get
demonstration sets installed in
homes.
Typical of the technique being
used to get a TV receiver into a
home is the programming for Dy-
namic stores in New York which
features the Admiral line. Called
an "ad lib pitch" the announcer goes
into a fast invitation spiel. A sample
of the script as heard on WMCA,
New York, follows:
"Would you like to have television
in your home tonight? If you live in
New York telephone Murray Hill
2-7720— in New Jersey call Market
2-3191 and Dynamic stores will have
television operating in your home
tonight without a penny's cost or
obligation to you. I have just 35 sets
for free home demonstrations so
you'd better phone now if you want
to be among the lucky ones. It's not
just any ordinary television, mind
you — not a small table model nor
an unknown brand, but the new,
amazing Admiral wonder set, the
smartest console television ever
built, with the big size 62-inch pic-
ture that the whole family can watch
from Page 1)
in comfort. Stations pop right in,
automatically, at the turn of a dial.
Pictures are clear, steady, brilliant
— thank's to Admiral's famous super-
powered chassis — works perfectly
on its own synchronized antenna —
no installation is required — you
don't need your landlord's permis-
sion. And its guaranteed, doubly
guaranteed by the two top names
in television, Admiral and Dynamic
stores so you're sure of lasting satis-
faction."
Prizes Offered for Leads
The same method of lining up
demonstration prospects has been
used by Muntz and another dealer,
Sunset stores, has been offering mer-
chandise prizes to TV viewers who
will furnish them with the name of
sales prospects. Sunset features the
RCA line.
Stations accepting the business
have been told by agency executives
that radio announcements have been
more effective in producing sales
prospects than TV broadcasts. They
argue that most radio listeners are
potential TV buyers while those
viewing a television set in their
homes are already sold on the sight
and sound media.
Dog Arrives In New York
To Get Giveaway Prizes
(Continued from Page 1)
the press. Cocktails and "solid re-
freshments" were served.
The event, dreamed up by Benton
& Bowles, was thoroughly covered
by the press of radio, newspapers,
magazines, trade papers, TV and
newsreels.
Gambling Reminscing
In preparation for the celebration
of his 25th year at WOR on March
8, 1950, John B. Gambling has asked
listeners to supply him with any
early anecdotal material relative
to his early A.M. music and chatter
programs. He says he can't remem-
ber all the high spots of the past
25 years and wonders what little
things have amused his audience
most.
for nighttime operation in a given
community may be periodically set
aside can only result in the eventual
complete breakdown of the entire
allocation system upon which any
adequate radio service necessarily
depends."
In addition to WNYC, the stations
were WOI, Ames, la; WNAD, Nor-
man, Oka.; WKAR, Lansing, Mich.,
and WHCU, Ithaca. N. Y.
Freedom Foundation
To Honor L. A. Weiss
An honor medal for activity and
speeches on the American Way of
Life will be presented in February
to Lewis Allen Weiss, Chairman of
the Board of the Don Lee Broadcast-
ing System, by
Freedoms Founda-
tion, Inc., Valley
Forge, Pa.
An announce-
ment of the dis-
tingushed award
was received by
Weiss yesterday in
a telegram from
Don Belding, E. F.
Hutton and Ken-
neth Dallee Wells,
trustees of the
foundation.
Freedom Foun-
dation is a nation-
al organization to
provide recognition to American
citizens who do the most outstanding
job of bringing about a better under-
standing of the American Way of
Life.
Weiss for years has been an out-
spoken advocate of the Free Enter-
prise system in the United States
and is regarded as an exceptionally
able speaker.
WEISS
AMERICANS
SPEAK UP!
10:45 1 1:00 P.M.
MONDAY
A series of inspiring, informative
talks by prominent Americans.
These excellent public service pro-
grams are available for sponsor-
ship on WINS. Variety says:
"Commercial Possibilities Are
Good."
r WINS
L, 50KW NEW YORK/
4
RADIO DAILY
Friday, December 9, 1949 - '
Radio-TV Credited
With Success Of Drive
(Continued from Page 1)
home in the metropolitan area.
Benefitting from the drive are 141
national, state and local organiza-
tion.s
Figures in current rate cards in-
dicate that the radio and television
time turned over to the United
Foundation "Torch Drive" by sta-
tions and their advertisers is valued
at $161,679.07.
Total airtime for the campaign
amounted to 215 hours, equal to
12Vz days of continuous broadcast-
ing by the average Detroit station.
A breakdown of the figures shows
that during the campaign, which
ran from October 18 to JNovember
10, Detroit's 12 AM and FM outlets
broadcast 2,740 public service spot
announcements and 435 feature pro-
grams of from five to 60 minutes
in length.
Three On CBS
In addition, Arthur Godfrey,
Robert Q. Lewis and Margaret
Whiting plugged the drive over
CBS on several different occasions.
Ralph Edwards originated his NBC
program "This Is Your Life" from
the city's Music Hall just prior to
the campaign opening.
Detroit's three television stations
aired 226 public service spot an-
nouncements, using motion picture
films and slide transparencies. TV
viewers also saw 42 other special
programs ranging from three to 30
minutes in length.
Making up the committee which
took on the job of securing sponsors
was William Cartwright, chairman,
Edward Petry & Co.; William Bryan,
Free & Peters; Eric Hay, WJLB;
William Hendricks, WXYZ; Richard
E. Jones, WJBK; B. P. Pearse,
Weed & Co.; Robert B. Rains, Paul
H. Raymer Co.; Arch Shawd, WJR;
Joseph Spadea, Columbia Broad-
casting System; Willard Walbridge,
WWJ, and E. Wilson Wardell,
CKLW.
Second Committee Listed
Another United Foundation Radio
Committee, charged with Public
Service programming was chair-
maned by Willard Walbridge, WWJ.
Serving with him were J. E. Cam-
peau, CKLW; Calvert M. Hill,
WEXL; Ben Hoberman, WDET;
Richard Jones, WJBK; F. A. Knorr,
WKMH; James C. Riddell, WXYZ;
Harry Wismer, WJR; and Don De-
Groot, WWJ.
Man About Manhattan. . . !
• • • Prospects Oi an an-inmsny bureau to handle figures on
radio and TV re.e.ver proauction and ownership yesterday brought
speculation in the trade as to the motive back oi tne move. One repoit
is Laat such a bureau is proposed to replace broadcast M.aaaiement
Bureau v>h.cn bows out on Jan. 1st. Anotner is tnat WAB has suggested
tiie bureau as a step towu.a br.ngmg television broadcasters Ass n
into the toid. . . . na.ph Austrian, television consultant. Stated to taxe
over an important TV p-st in tne near .uiure. . . . Watcn lor an an-
nouncement on two wenknown researchers taking agency posts around
Jan. 1st. . . . Army & i\avy goods stores in Tunes Sq. credit sate oi
western attire to/ cn.idren witu keep.ng them irom going into tne red
tnis Christmas time. Vvestern films on TV has stimulated chuaren s
interest in boots. Levi's and spurs. ... Is Mutual planning to cut down
the numoer oi its member stations? . . . Sure costs a lotta money to
bu.ld a comedy team. NbC has spent close to a quarter oi a million
bxix on Dean Martin & Jerry Lewis' air eiiort. . . . Aside to tmerson
r'oote: Geo.ge woj, oi 1 C&ii, is co-author (*ith Lawrence beaison) oi
the film, ' Frunt tage Allah'/' whicn Laurel l-nms will snoot in N'Vawk
in Jan. ior Eag.e-Lion release. The last FC&B man wno wrote a movie
was rreacie Vvakeman, as you may we.l rem.mjer. Here's the switch:
Wolfs picture has nothing at all to do with the ad biz.
ft ft ft ft
POME: "Mule Train
Gives me a pain."
. . . Irv Cahn
ft ft ft ft
• • • SMALL TALK: With the announcement that NBC-TV is
going to d? a se.ies on "The Vvomen," Ricnard Berger, producer, and
Martin Begley, casting director, are being swamped With hope.ul con-
tenders. Unlike the stage play whicn had 35 pans, the TV adaptation
will have only 4 permanent characters. . . . John Irving Fields tells the
col'm that Archdale J. Jones' "Key To The M.ssing," havaig sdved
70 per cent o. its cases, has received irom large iirms lists oi missing
persons — which will guarantee a prospective sponsor 300,000 new cus-
tomers within a period oi 2 months.
W W ft ft
• • • Three new crack platter-spinners join WMGM next
week — Ken Roberts, Hal Tunis and Ted Brown. Latter will do
an early ayem show, Roberts will spin em fiom 2 to 3 p.m. and
Tunis will be on deck from 3 to 4. Tunis is prob ly the most
educated deejay hereabouts. He has an M. A. from Temple U. and
taught English in the Phila. high schools before entering radio.
ft ft ft ft
• • • HAT'S OFF DEP'T: Bill (So. Paciiic) Tabbert's platter of
"Younger Than Springtime." . . . Bobby Colt's vocals on WINS. . . .
Mimi Benzell's smartistry at the Pierre. . . . Gabriel and his imp.essions
at Le Vouvray. . . . Johnny Andrews, singing star of WNBT's "Easy
Does It." (His 1st Hooper last year was 1.6. Today it's just the reverse
— 6.1) . . . Herb Sheldcn's terrific selling job on his daytime airer. . . .
The Mariners Columbia record of "Leprechaun's Lullaby."
ft ft ft ft
• • • FILLER-DILLERS: Reading that J. Dorsey is being
sued for hitting a milkman over the noggin with a clarinet, Hank
Sylvern sez he now knows what is meant by bop music. . . .
Jimmy Kriegsmann sez his TV equipment isn't complete yet.
He'd like to buy a one-minute spot remover. . . . Herb Shriner
has a pal who's really behind the scenes in television — moving
scenery. . . . Peter Donald contends that what the city needs
most to conserve aqua is a plan that will hold water.
Campaign On Cigars
Planned By Lorillard
(Continued from Page 1)
move was calculated to increase the
tobacco company's share of the na-
tion's annual demand for more than
5,500,000,000 cigars, exclusive of lit- ►
tie cigars. It is expected that Loril-
lard will double its present cigar
volume to about 8 per cent of the
yearly sales volume of $500,000,000.
Alden James, the company's ad-
vertising director indicated that ad-
vertising appropriations for the new
division would exceed $300,000, and
a spokesman for the tobacco firm
said that advertising media selec-
tions had not yet been made for the
coming year. Indications, however,
were that heavy radio expenditures
are anticipated. Lorrillard Company
used radio advertising extensively
before the war to push cigar sales
and, of course, radio advertising
played a big part in pushing Old
Golds to its present fifth position in
nationwide cigarette sales.
Cigar brands to be pushed include:
Muriel perfectos, two for twenty
five cents; Senators, ten cents each;
Longfellows, ten cents and "babies"
at five cents; and Van Bibbers at
twenty cents per package. Ro ky
Fords will not be pushed at this
time and Between-The-Acts and
Royal Bengals will continue to be
distributed through the full-line
sales organization as before.
Hollywood's New
COM CLUB
HOTEL
• The Country Club Hotel occu-
pies a magnificent location in
the heart of the exclusive Wilt-
shire residential district . . . ad-
jacent to Wilshire Country
Club and overlooking the ex-
panse of its gorgeous fairways
and greens.
• Rates from $6.00 up. Sin-
gle Kitchenette Apart-
ments Available by Week
or Month.
COM CLIB
ML
445 North Rossmore Avenue (Vine St)
Hollywood 4, Calif.
Telephone Hollywood 9-2701
mean* SulineM
hat other ^^hristmas present
can you name that..
. . . you wouldn't want to exchange
AND.
. . . never wears out
is so quick and easy to buy
pleases everyone on your list
gives itself all over again
(with interest) ten years later?
. . . comes in so handy on rainy days
. . . keeps increasing in value
onds
pavings
Automatic Saving is Sure Saving
THIS SPACE CONTRIBUTED BY RADIO DAILY
6
RADIO DAILY;
Friday, December 9, 1949
Programs To Ukraine
Planned By^V. Of A.'
(Continued from Page 1)
ment the .present broadcasts of the
"Voice of America" to the Soviet
Union in the Russian language,
which began in February of 1947.
The new program will be broad-
cast in the eastern Ukrainian dia-
lect and will be directed to the
Ukraine. It will be broadcast from
1:30 to 2 p.m., EST, (9:30 to 10 p.m.,
local listening time), and will be
carried by 16 shortwave transmit-
ters in the United States and will
be relayed by four shortwave trans-
mitters which the "Voice of Ameri-
ca" leases from the British Broad-
casting Corporation and by three
shortwave and one medium-wave
transmitter at the American Relay
Base in Munich. The program also
will be re-broadcast daily on me-
dium wave from Munich at a later
time.
The new broadcast series will
increase to 21 the languages utilized
by the State Department's Inter-
national Broadcasting Division in
its world-wide radio service.
Special Airing To Honor
Department Store Sponsor
Chicago — The local Weiboldt de-
partment store chain, which has
been a client of WMAQ, Chicago,
for 14 years will be honored by the
local NBC outle* here in a special
half-hour program Friday, Decem-
ber 16. The Wieboldt firm will also
mark the event on its "Your Neigh-
bor Program," which has been
heard over WMAQ continuously
since 1935. Needham, Louis & Bror-
by, Inc., Chicago, have renewed
the latter program (Mondays
through Fridays, 8:00 to 8:30 a.m.,
CST) for 52 weeks effective De-
cember 12.
Wieboldt's started as a WMAQ
sponsor in December, 1935 with a
series of morning programs. The
first announcer was Paul McCluer,
who is now NBC Chicago network
radio sales manager. The present
"Your Neighbor" format includes
recorded music, time, temperature,
and fashion news by Miss Marlowe.
The special Dec. 16th broadcast
will feature anniversary greetings
to the store from Chicago civic
leaders. The WMAQ husband and
wife team, Elizabeth Hart and Louis
Roen, will represent Mr. and Mrs.
Chicago, while music will be pro-
vided by an orchestra conducted
by Joseph Gallichio.
Barry Bewildered
Barry was another name for
confusion yesterday afternoon in
the office of Charles C. Barry,
ABC vice-president in charge of
programs. ABC's Barry received
simultaneous telephone calls on
his extensions — 504 and 505 —
frca ABC-TV star Wendy Barrie
and Jack Barry, radio producer.
xmfls PRomorion
Xmas Toy House
With its main theme the solicita-
tion of toys for the needy children
of greater Miami, WTTT opened a
Christmas Toy House in downtown
Miami. The house sits on the corner
of one of the busy thoroughfares
and is decorated in a Walt Disney
fashion. WTTT's Santa Glaus will
broadcast from the house daily
from 1:30 p.m. to 2:00 p.m. and in-
terview the children that flock
around and various celebrities who
are in town at the time. During the
day members of the Women's Coun-
cil of the Boulevard Christian
Church will occupy the booth to
collect the toys to be distributed on
Christmas Day. Assisting in this
promotion are a local used car
dealer, Olin's, and a kiddie shop,
Alray children's Shop and Alray
Bootery. The house itself is propped
up in front of the A. S. Beck Shoe
Store.
Tim e-Bu vers' Tcmnenbaum
Robert S. Keller. In-., sales pro-
motion representative, has mailed a
unique Christmas greeting to 195
New York agemy time buyers, all
of whom are personal contacts of
the firm. The greeting is a compila-
tion of the buyers' names in the
shape of a Christmas tree bearing
the season's greetings and repro-
duced in green and red on legal
size duplicator stationary.
Lombordo Aids Drive
Guy Lombardo w;ll helr> the
Christmas seal campaign in Nassau
County with an abearance over
WHLI and WHLI-FM, Hempstead,
Long Island, on Monday, December
12 from 2:45 to 3:00 p.m. Miss
Frances Barbour, director of the
Nassau County Tuberculosis and
Public Health Association, and Dr.
Lindon Davis of Williston Park will
also take part.
Busy On TV
Santa Claus is making television
appearances on Mondays, Wednes-
days and Fridays over WVTR in
Richmond, Va. Santa, surrounded by
toys in a North Pole workshop set-
ting, reads letters and tells stories
on the show from 6:00 to 6:30 p.m.
Mother Claus gives Santa an assist
by writing the children's names in a
book. The Nolde Brothers Bakery in
Richmond is sponsoring.
WEOL Aids Santa
The Sears Roebuck & Co. store in
Elyria, Ohio has set up a mailbox for
letters to Santa Claus and has spon-
sored broadcasts over WEOL to read
the letters. The box, in the middle
of the store, has brought a steady
stream of children with their par-
ents. The company originally spon-
sored a 15-minute show daily, but
the volume of mail made it neces-
sary to increase the program to 30
minutes each day.
WIBG Plans Party
Zella Drake Harper, WIBG com-
mentator, will hold her 7th annual
Christmas party for dependent chil-
dren on Saturday, December 17th
at the State Theater in Philadelphia.
A thousand children from 17 homes
and orphanages have been invited
to the morning affair. Uncle Jim
Willard will lead the kids in songs
and carols before Santa Claus ar-
rives in time for a half-hour broad-
cast at 10:30 a.m. over WIBG.
Xmas Recordings
Single 45 rpm records from the
Robert Shaw-RCA Victor Chorale
album of Christmas Hymns and
Carols have been released by the
recording company. The album was
made available only recently on
the new speed. It was previously
available on 78 rpm.
National Sales Meeting
Held By Thesaurus Staff
(Continued from Page 1)
the projections presented throughout
the week, during whi~h plans for
programming, production, promo-
tion, advertising and sales develop-
ments were outlined and completed.
The meeting brought together for
the first time all representatives of
the recently organized RCA Re-
corded Program Services. James P.
Davis, manager of Custom Record
Sales, under whose direction Re-
corded Program Services has been
placed, presided. Others in attend-
ance were Mercer, Wade Barnes,
sales head; Bert Wood, program
manager; Ben Rosner, promotion
manager; and sales representatives
Ad Amor, New York; Bill Reilly,
Chicago; and Bill Gartland, Holly-
wood.
At the meeting's final session,
Davis said: "We are all highly
elated over the tremendous response
our station subscribers the country
Miles Laboratories Signs
NBC 'One Man's Family'
(Continued from Page 1)
duct to be advertised by Miles has
not yet been chosen. The series is
written by Carleton E. Morse.
"One Man's Family" has been fea-
tured on the NBC network since
April 29, 1932. The unchanged for-
mat will continue to recount the
home life of the Barbour family.
over have given the new area in
Thesaurus. The important new tal-
ent in commercially-designed pro-
gramming already added to The-
saurus will be joined during the
months ahead by a steady parade of
more top stars in many many hours
of saleable radio programs. We
firmly believe in the growing im-
portance of transcription services
to the industry, and we are more
than gratified by the overwhelming
vote of approval our station friends
have registered for our new The-
saurus plans."
Expect No U, S. Action
On Cuba NARBA Plea
(Continued from Page 1)
agreement will be made in the
spring. The new meet would not
be in Montreal.
Earlier reports that State De-
partment pressure for acceptance
of the Cuban proposals had been
sufficient to swing the agreement,
have not been born out, it was said.
Industry resentment has been so
strong that the American delegation
is said to have decided against
proceeding with its tentative plan
to accept the Cuban demands.
Duquesne U Station
Going On Air Soon
Pittsburgh — Duquesne University
will dedicate its FM radio station,
WDUQ, on Thursday, December 15,
and at the same time increase its
power from 10 to 2750 watts. The
outlet, Pittsburgh's first college ra-
dio station, will switch its frequency
from 89.3 to 91.5.
The Right Reverend Hugh C.
Boyle, Bishop of Pittsburgh, will
bless the station during the program.
Paul Shannon of KDKA, Ralp Fal-
lert of WCAE and Rege Cordic of
WWSW will also take part in the
dedication ceremony.
Wedding Bells
Betty Barrett, former time buyer
now with the New York Post, was
married Nov. 18 to Stuart M. Kelly,
staffer at Taylor-Borroff & Co., Inc.,
national station reps.
^5end $i r thd ay
Cj rs e t ina 5 ^Jo
December 9
Ken Niles Judith Gardner
Willard Butler Jerry Lesser
Freddy Martin Linnea Nelson
December 10
Andy Kelly Chet Huntley
Alvin Austin Lew Brown
Lois Burke Ray Collins
Jean Dickenson Morton Gould
Dorothy Lamour
December 11
Buster Coward Donald Flamm
December 12
Ann Eden Edward G. Robinson
Emanuel Demby Allen Massey
Hal James Louis G. Cowan
Helen Menken Danny O'Neil
December 13
Florence Baker Phil Mayer
Charlie Gregg Jay Jostyn
December 14
Erskine Johnson
Morey Amsterdam
December 15
Art Brown Marian Barney
Phil Dak in Bob Hawk
Maxine A. Chaffin
Edward P. Shurlick. Jr.
■■■■■ fwwmw
Section of RADIO DAILY, Friday, December 9. 1949 — TELEVISION DAILY is fully protected by register and copyright
PHONEVISION-HEARING JAN. 16
TELE TOPICS
TV'S PECULIAR ABILITY to bring
' actuality into the home was demon-
strated with candid effectiveness Wed-
nesday nite by "The Author Meets The
Critics" award presentation on A3C and
the Heisman trophy pickup on WOR-TV.
While the former was on the whole a
rather stuffy affair — principals sat at a
dais onstage with only a curtain for a
background — the event was made mem-
orable by the presence of Robert Frost,
who received the first prize for non-
fiction. It was the poet's initial broad-
cast appearance and his recitation of three
of his poems was indeed a rare treat.
Tom Lea, whose novel, "The Brave Bulls,"
received the top fiction award, was piped
in from San Antonio, and Hjme Cronyn
read a brief but stirring passage from the
book. The major part of the show, how-
ever, was just so much talk. John Mc-
Caffery presided and other participants
included ABC prexy Mark Woods, veepee
Bob Saudek, packager Martin Stone and
critic Lewis Gannett
•
JUST AS FROST was the highlight of
■* the literary presentation, so was Wil-
liam P. Kelgard, a wizened character
actor, the hit of the WOR-TV coverage
of the Heisman Memorial Trophy award
to Leon Hart, of Notre Dame, at the
Downtown A. C. Kelgard had the tough-
est assignment of all; he followed the
actual presentation to the massive line-
man. Introduced as the mayor of Turtle
Creek, Pa., Hart's home town, Kelgard
stole the show with his warmly humorous
characterization of a small town execu-
tive. His feat was made even more laud-
able by the fact that he followed the
gridiron reminiscences of such polished
speakers as Bill Slater, Bo McMillan, Ted
Husing and others. Coverage as a whole
was excellent and should add to the
stature of New York's newest station.
•
r ACES WE D LIKE TO SEE back on the
' air, but quick: Imogene Coca, Sid
Caesar and Marge and Gower Champion,
all of the late, lamented "Broadway Re-
vue." . . . Local Chevrolet Dealers have
renewed "Pantomime Quiz" in New York
and Los Angeles. ... Ed Herlihy, emcee
of WNBT's "Children's Hour" takes up
economics today when he reads Prof. Ray-
mond Moley's speech to the NAM ses-
sion at the Waldorf. . . . Add Cass Frank-
lin, Monica Moore, photog Muky, Gordon
Dilworth and Don Russell to the talent
lineup for the new DuMont daytimer
starting Monday. . . . Phillips H. Lord,
originator of "The Black Robe," is ready-
ing another show built around "real peo-
ple in the street." . . . Latest TV feature
to be merchandised nationally is Bob
Dixon's "Chuck Wagon" series on CBS.
Kauffman's Saddlery is manufacturing and
marketing the western togs.
ABC Continues Drive
For New Money In TV
Curtis Publishing's "Ladies Home
Journal" will make its first use of
TV next month in a one-shot promo-
tion over three ABC stations. Pro-
gram, a five-minute dramatized film
based on a story in the magazine's
January issue will be aired during
the week of Jan. 2 over WJZ-TV,
New York; WENR-TV, Chicago and
WMAL-TV, Washington. BBD&O is
the agency.
In New York, the ABC flagship is
continuing its drive to bring new
advertisers into video, using its
"demonstrator" airer, "H o 1 i d a y
Hints," as an opening wedge. Latest
to make a TV bow via the show is
Fanny Farmer Candy Shops, which
signed for three participations
through J. Walter Thompson.
Other new accounts for the stanza
include Marchal Jewelers, two par-
ticipations, through William Warren,
and Clark & Gibby, one a week for
three weeks, through Needham &
Grohmann.
Wander Signs Up H. D.
For 2 Quarter Hours
Chicago — The Wander Co. (Oval-
tine) has contracted to sponsor two
quarter hours weekly of the Howdy
Doody show on NBC, it was an-
nounced here this week by Gene
Hoge, midwest sales manager.
Ovaltine will sponsor the 5:30 to
5:45 p.m. (EST) portion of the show
on Tuesdays and Thursdays starting
Jan. 3, 1950 for 13 weeks. Grant
Advertising is the agency.
Washington Bureau of RADIO DAILY
Washington— The FCC yesterday
pushed back the resumption of its
hearings on color TV and the fur-
ther comparative demonstrations
for two weeks, on the strength of
petitions by CBS and RMA. The
resumption of direct testimony, to
be followed by cross-examination,
was pushed back from February
13 to February 27, with the first
demonstration of the CTI color sys-
tem postponed from February 6 to
February 20 and the second com-
parative demonstration— including
CTI, CBS and RCA color— from
Feb. 8 to Feb. 23 and 24.
The Commission also kissed off
Balaban Evaluates
Impact Of Television
Indicating that Paramount be-
lieves that television will compli-
ment the motion picture industry,
Barney Balaban, president of Para-
mount Pictures, Inc., included his
views on TV in a report to the
company's stockholders which was
released yesterday.
Balaban's statement about TV
follows:
"Much is being written and pub-
lished as the result of incomplete
surveys, concerning the effect of
fhe rapidly expanding medium of
television on the motion picture
business. The so-called average
"A" picture is now seen by not
more than ten to twenty, per cent
of our population. It is our belief
that, by advertising the appealing
qualities of these pictures through
television to a larger section of the
American people, we should be
able to attract a much larger audi-
ence to the movie theaters to see
them and that television will, in the
end, prove a positive rather than
a negative influence on the motion
picture industry. On the basis of
our experience with radio, we can
reasonably anticipate that the tele-
vision medium will discover and
develop new personalities for the
motion picture screen."
WFMY-TV Sells 'Crusade'
Greensboro. N. C. — Pilot L'ffi In-
surance Co. has s'gned with WFMY-
TV for sponsorship of the 26-week
"Crusade In Eurone" film series be-
ginning Jan. 12. Firm has used the
outlet since its September debut.
the Arco Electronics proposal that
one year of testing, with 250,000 or
more amateurs compiling data, be
required of the various color sys-
tem. The Arco plan, the Commission
said, "would cause an indefinite
and unnecessary delay in the final
determination of the issues."
The Commission pointed out that
CTI has no transmission authority
and that the facilities of CLS and
RCA for color testing "are very
limited and it is extremely difficult
to estimate how long it would take
them to build additional facilities
for an adequate distribution among
'the major cities or metropolitan
markets'."
FCC Will Consider
Zenith Plea For
Experiments
Washington Bur"nn of RADIO DAILY
Washington — The FCC yesterday
set for January 16, in Washington, a
hearing on "phonevision." Among
other things, the announcement said,
the Commission will consider "con-
templated non-technical aspects of
such operation, including use of tele-
phone facilities; whether, if author-
ized, such a service should be classed
as broadcast or common carrier or
some other service designation, and,
meanwhile, whether experimental
operation on a commercial basis
should be authorized."
Phonevision was defined as the
transmission of a standard TV signal
by a conventional transmitter op-
erating in the VHF band. However,
the content of the picture trans-
mitted is altered at the transmitter
by a device which "scrambles" the
picture when received by a stand-
ard TV receiver. A special apparatus
furnished to subscribers would "un-
scramble" the picture at the receiver.
The system takes its name from
plans by Zenith to use telephone
lines to transmit a coded signal to
activate the subscriber's apparatus.
Charges would be made for this
service. Zenith's program plans con-
template "first run motion pictures,
current stage productions, outstand-
ing sporting events, etc."
Zenith Asks Rule-Waiver
The hearing will be on a petition
by Zenith for waiver of any rules
necessary to permit its experimental
TV broad-ast station W9XZV. Chi-
cago, to test phonevision on a limited
commercial basis for a period of
three months on TV channel 2. It
proposes to serve 300 test sub-
scribers, most of them located with-
in 10 miles of the Lakeview ex-
rhange of the Illinois Bell Telephone
Co. in Chicago. Each would be fur-
nished a Zenith TV receiver
equipped for phonevision and be
charged one dollar for each program
viewed.
Programs would have no other
sponsor. Zenith would lease tele-
phone facilities, including control
switchboards, from Illinois Bell for
control purposes. While willing to
participate in this test, Illinois Bell
reiterated its position that the
demonstration should, in no way, be
construed as a commitment to pro-
vide telephone or bookkeeping
facilities on a going basis for phone-
vision or other type of fee television
Commissioner Hennock will pre-
side at the hearing. Commissioners
Coy and Sterling favored a grant of
Zenith's petition for the test demon-
strating prior to the general hearing.
FCC Defers Color Hearings;
Rejects Amateur-Tester Idea
^^-^^^^^^ Section of RADIO DAILY. Friday. Dec. 9. 1949 ^^^^-^^-^^^^^-^^^
Movie Theatre Installs 45 RPM Players
At the suggestion of some of its patrons, the Little Carnegie Theater
in New York recently installed an RCA Victor 45 rpm record player in
their game room for a two-week trial period. Installed to test its prac-
ticality as an entertainment service for movie patrons waiting between
film presentations, the instrument proved so popu'ar that the management
installed a second 45 rpm player to better serve the sharp'y divided
musical tastes of patrons. The phonograph now installed in the game
room features the playing of popular and semi-c'assical numbers while
the instrument installed in the theatre's lobby caters to the taste of
patrons desiring only classical selections. According to B. D. Bader,
assistant manager of the thea'.er, there has been a sharp decrease In
activity around the ping-pong and chess and checker tables, a feature
of the theater's game room.
Philips Co. Surveys
15,000 TV Dealers
A survey conducted by North
American Philips Company, Inc., to
find out what dealers want to know
about TV has produced some inter-
esting results.
Questioning some 15.000 select TV
dealers in various parts of the coun-
try, the survey cards, sent out with
the November issue of the comoany's
Newsletter have come ba~k with this
"straight-from-the-dealer" informa-
tion: dealers want to know more
about practically every phase of TV
from general video news to the fine
points of servicing.
On the basis of replies thus far
received by North American Philips
Company 69% want more general
TV news; 65% want more servicing
and technical information; 60% want
more selling and merchandising tips.
Those are top interests. Then there's
a drop to the 37% who would like
more pictures and visual presenta-
tions of ideas, and 33% who would
like more news about the Philips
company. Surprisingly, only 29%
want more stories about other
dealers.
Many of the dealers questioned
replied with specific suggestions as
to technical and servicing, general
TV news, and projection type TV.
Some 30% of the dealers who an-
swered sell projection of which 16%
handle Protelgram-equipped sets.
EflGlflEERS —
COnSDLTflllTS
RALPH B. AUSTRIAN
Television Consultant
1270 AVENUE OF THE AMERICAS
NEW YORK 20, N. Y.
Tel.: CO. 5-6848
A. R. BITTER
Consulting Radio Engineers
4125 MONROE STREET
TOLEDO 6, OHIO
Tel.: Kingswood 7631
WILLIAM L. FOSS, Inc.
Formerly Colton t Foil, Inc.
927 15th Sr., N.W. REpublic 3883
WASHINGTON, D. C.
GE Device Eliminates
TV Screen Markings
General Electric Company an-
nounced it has developed a device
called a "harmoniker" which will
eliminate herringbone markings in
most cases on television screens.
These markings are signals of high
frequency from amateur radio sta-
tions. The harmoniker is an ar-
rangement of four coils and con-
densers in a metal box. To elimin-
ate the television screen markings,
amateur radio operators who can
construct the harmoniker at home
should install the device between
transmitters and antennae. GE said
it does not plan to market the de-
vice commercially.
Dist. Named For Polaro'd Filter
Eight additional distributors have
been appointed to handle the new
DeLuxe Polaroid Television Filter,
it was announced by Hinter Dela-
tour, sales manager of Pioneer
Scientific Corp.. New York City,
manufacturers of the new improved
product. The new distributors are:
R. P. McDavid & Co., Inc., Birming-
ham. Ala.; Kierulff & Co. and Leo
J. Meyberg Co., Los Angeles, both
to handle Los Angeles and San
Diego areas; Leo J. Meyberg Co.,
San Francisco; Dulaney's, Oklahoma
City, Okla.; Sidles Co., Omaha, Neb.;
Adleta Co., Dallas, and Crumpacker
Distributing Corp., Houston.
New Carton For Sylvania Diodes
The new 1N34A and 1N58A ger-
manium diodes recently announced
by the Electronics Division of Syl-
vania Electric Products, Inc., will
be marketed to Sylvania distributors
in a new carton and counter mer-
chandiser according to an announce-
ment by George C. Connor, general
sales manager. The improved in-
dividual crystal carton, he said, was
adopted after considerable study of
effective color combinations and
methods of cartoning for individual
crystals and ties in with Sylvania's
new counter merchandiser carton
for 25 units.
Commodore Small
Emerson Prexy. Ass't.
The Board of Directors of the
Emerson Radio and Phonograph
Corporation, announced the appoint-
ment this week of Commodore John
D. Small, former Administrator of
the Civilian Production Administra-
tion and more recently president of
Maxson Food Systems, Inc., as ex-
ecutive assistant to Benjamin
Abrams, president of Emerson.
Abrams said that Commodore Small
"in his new post will help co-ordin-
ate and adnv'nister Emerson Radio's
extensive and varied activities in the
company's heavily accelerated tele-
vision production program for the
forthcoming year."
Circle X Indoor Antenna
A revolutionary type indoor an-
tenna was recently unveiled by the
Circle "X" Antenna Corporation of
Perth Amboy, N. J. The new antenna
covers the complete TV band with
a minimum adjustment. Circular in
design, it incorporates many of the
features of the company's outdoor
Circle "X" Antenna. Retail price of
the new model is $24.
Fo-ir New Gatod TV Sets
Garod Electronics Corporation an-
nounces four new TV receivers,
ranging in price from $299.95 to
$495. Model 1900, is a 19-inch con-
sole with a 203 square inch direct
view screen. Model 1344 has a 12V2-
in~h screen housed in a mahogany
cabinet and contains the new "Pic-
ture-Lock" tuner. The table model
1646 features a 140 square in~h pic-
ture on a 16-inch screen, mahogany
cabinet and "Picture-Lock" tuner.
This model also comes in a blond
mahogany cabinet.
DuM TV Eq ip. For KEYL
TV Station KEYL, San Antonio,
Tex., has signed up for DuMont
telecasting equipment, according to
an announcement by the Television
Transmitter Division of Allen B.
DuMont Laboratories, Inc. The new
station will be on the air shortly,
with testing scheduled to start in
January.
Reg. NARBA Group
Study Interference
Montreal — Interference caused by
distant radio stations operating on
the same frequencies as less power-
ful local stations wa: studied here
at a meeting of the regional NARBA
conference and brought strong ex-
pression of dissatisfaction from
Cuba and Canada.
Aim of the conference was to de-
termine equitable distribution of
frequencies and their allotment to
the interested countries. A delegate
from Cuba, Antonio Marti Prieto,
said his country wished to be pro-
tected against interference from for-
eign stations and he had no objec-
tion to equalizing frequencies" on
condition that directional antennae
were not employed in such a manner
as to prevent the waves being di-
rected towards a country where
they would cause interference."
Form TV Dealers Group
The formation of a National Tele-
vision Dealers Association with
headquarters at 402 Washington
Building, Washington 5, D. C. has
bsen announced. Incorporated under
the laws of the state of Maryland,
purposes of the association are to
promote the best interests of retail
TV dealers, to unite members of the
TV retailing industry in all lawful
measures for its common good, and
to those ends engage in any or all
proper trade associations. Edwin A.
Dempsey is executive director.
EnGlnEERS—
consuLTnnTS
McNARY & WRATHALL
RADIO ENGINEERS
906 Natl. Press Bldg. 1407 Pacific Ave.
Washington 4, D. C. Santa Cruz, Cal.
Member AFCCE
I. W. ANDREWS, INC.
RADIO CONSULTANTS
219 WHITAKER BLDG.
DAVENPORT, IOWA
Phone 2-7824
GEORGE P. ADAIR
Radio Engineering Consultants
EXecutive 1230
Executive 5851
1833 M STREET, N.W. *
WASHINGTON 6. D. C.
PRODUCTIOn PARADE
The National Daily Newspaper of Commercial Radio and Television
VOL. 49. NO. 47
NEW YORK. MONDAY, DECEMBER 12. 1949
TEN CENTS
COLLEGE SPORTS GROUP ASKS TV BAN
Coy, Sterling Favor
Trial Of Phonevision
Washington Bureau of RADIO DAILY
Washington — Although agreeing
that the whole problem of phone-
vision "raises serious legal and
policy questions," FCC Chairman
Wayne Coy and Commissioner
George Sterling favor the grant of
Zenith radio's petition for a commer-
cial test of the system in the Chi-
cago area. A Commission majority
last week decided to set the whole
phonevision question for hearing
next month. Coy said he believed
the idea "represents a new approach
(Continued on Page 6)
Name Weaver Chairman
Of Heart Fund Committee
Sylvester L. Weaver, Jr., vee-pee
in charge of TV for NBC, has been
named chairman of the advisory
committee of the American Heart
Association's 1950 Campaign, A. W.
Robertson, national chairman 'an-
nounced. The drive will begin next
February and has $6,000,000 goal
to carry forward the fight against
heart disease.
Other members of the advisory
committee headed by Weaver
named were: Everard Meade, v-p
in charge of radio for Young &
(Continued on Page 2)
McCarthy Show Leading
Coast Hooper Ratings
"Charlie McCarthy ranks first
with a rating of 35.9, Jack Benny
second with 34.9, and Walter Win-
chell third with 27, in the Pacific
Hooper ratings for November.
Other programs in the first "fif-
teen" are: fourth, "Fibber McGee
(Continued on Page 6)
TV Critic
Television is keeping school
children in Clifton, N. I., away
from their books at night, it was
charged Friday by Charles M.
Sheehan, principal of Public
School No. 5. Sheehan pointed
out that 40 per cent of the homes
in the Clifton area are equipped
with television receivers. Then
he stated that marks of 40 per
cent of students have dropped.
Top Ten
The top ten radio news events
of 1949 as selected by the net-
work news chiefs are featured
in today's RADIO DAILY on
Page 2.
Price Offered Post
As Aide To Acheson
Byron Price, former director of
the Office of Censorship and now as-
sistant secretary general of United
Nations, has been offered the posi-
tion of Assistant Secretary of State
for Public Affairs by President Tru-
man, it was learned Friday. If Price
accepts the appointment he will
among other duties, have complete
supervision over operations of the
Voice of America, the State Depart-
ment's shortwave radio service which
headquarters in New York. George
V. Allen, now Ambassador to Yugo-
slavia, formerly held the post.
Robt. Kintner Sells 20%
Of His ABC Web Stock
Washington Bureau of RADIO DAILY
Washington — Robert Kintner,
vice-president of ABC, sold nearly
one fifth of his shares at the net-
work's common stock during Octo-
ber, according to a report released
Friday by the SEC. Kintner sold
2100 shares of the dollar par stock
in four transactions between October
4 and 15, retaining 10,600 shares at
the end of the month.
SEC also reported the sale of size-
able blocs of Philco $3 common stock
(Continued on Page 5)
Urges No Televising Of 1950 Football;
Suggests NCAA Proscribe Video;
Sees "Threat" To Finances
Communications Role
Stressed By Sarnoff
"In the struggle for peace, the
electron — which is the heart-beat
of radio — may prove mightier than
than the atom," Brig. Gen. David
Sarnoff, chairman of the board of
RCA, said at ceremonies marking
the first anniversary of the UN adop-
tion of the Universal Declaration of
Human Rights on Saturday.
Sarnoff, who received a UN cita-
tion for his contribution in the field
of human rights, said that "radio
(Continued on Page 5)
Former NAB Executive
Joins Staff Of WHAS
Louisville — Harold Fair is the
new program director of WHAS,
Station Manager Victor Sholis has
announced. He succeeds Peter R.
Disney, who died last October.
Fair started in radio in 1927 with
(Continued on Page 2)
WDSU Plans Coverage
Of Grid Classic On AM-TV
New Orleans — The Sugar Bowl
grid classic on January 2 will be
aired nationally over the full ABC
network of 268 stations through
(Continued on Page 2)
FCC Needs Greater Power ;
Court Hints In WGST Case
Washington Bureau of RADIO DAILY
Washington — Prospects for a much
sterner administration of the Com-
munications Act by the FCC loomed
yesterday as members of the
Supreme Court indicated that the
Commission has sought to accomp-
lish by lenient means an end which
can be accomplished only by harsh
means. The case at issue was the
legality of a Georgia State Court
award to Southern Broadcasts, Inc.,
of damages amounting to 15 per cent
of the net billings of WGST, Atlanta.
The Court award has been challenged
by the State University Regents, to
whom the station is licensed, and by
the FCC as amicus curiae, because
the abrogation of the contract be-
tween the station and WGST was re-
quired by the FCC if the station was
to retain its license. Southern Broad-
casters was the management firm
(Continued on Page 5)
The TV committee of the Eastern
College Athletic Conference Friday
recommended that its members
make no video commitments for the
1950 football season and urged that
the National Collegiate Athletic As-
sociation "take prompt and definite
action" on tele, which the committee
said, is a "potential threat to the
financial structure of intercollegiate
athletics."
The ECAC lists 76 members of
which 38, including Army and Navy,
play football.
Ralph Furey, of Columbia, chair-
(Continued on Page 7)
Columbia Records
Promotes 2 Execs.
Columbia Records, Inc.. have ap-
pointed Jeff Wilson to be general
sales manager and Ken McAllister
as director of advertising and pro-
tion, Paul Southard, v-p in charge
of merchandising has announced.
Wilson has been manager of dis-
tribution and merchandising for the
recording firm since January 25,
(Continued on Page 6)
Twentv-Two CBS Stations
Set For 'Cisco Kid' Show
Toronto — The Wm. Wrigley Jr.
Co. Ltd. will run a half-hour ad-
venture series, The Cisco Kid, over
22 Canadian stations following a 13-
week test over three stations. The
national campaign will being early
(Continued on Page 4)
Reverse Procedure
Johnny Andrews, pianist and
singer featured on WNBT, on
Friday reversed the usual talent
procedure of entering the video
field by way of radio. He was
signed to a five-year contract
for a Saturday morning AM stint
over WNBC. Andrews, who will
continue on the "Easy Does It"
video show over WNBT. thus
enters radio via the video route.
2
RADIO DAILY
Monday. December 12. 1949
jitney
Vol. 49, No. 47 Monday, Dec. 12, 1949 10 Cts.
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President; Chester B.
Bahn, Vice-President; Charles A. Alicoate,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
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Address all communications to Radio Daily,
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Phone Wisconsin 7-6336, 7-6337. 7-6338.
Cable address: Radaily, New York.
WEST COAST OFFICES
Allen Kushner. Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older. Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tats, Manager.
612 N. Michigan Ave.
Phone: Superior 7-1044
SOUTHWEST BUREAU
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Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
under the act of March 3, 1879.
FINANCIAL
{December 9)
NEW YORK STOCK EXCHANGE
Corp. (N)
& Tel. . . .
ABC
Admiral
Am. Tel
CBS A
CBS B
Philco
RCA Common
RCA 1st pfd
Stewart-Warner . . .
Westinghouse
Westinghouse pfd.
Zenith Radio
NEW YORK
Hazeltine Corp. . .
Nat. Union Radio .
High
83/8
16 V4
1485/8 1
273/4
27%
30'/2
131/g
733/4
123/s
31i/4
.102
303/4
CURB
16%
25/8
Low Close
81/4 83/8
153/8 I6I/4
48% 148 V4
26% 273/4
27 275/8
2934 3034
12% 12%
733/8 733/8
123/s 12%
30% 311/4
102 102
305/g 3034
EXCHANGE
163/4 1634
21/2 2%
OVER THE COUNTER
Bid
DuMont Lab 14
Stromberg-Carlson 11 14
WCAO (Baltimore) 17
WJR (Detroit) 7%-
Net
Chg.
+ 'l"
- %
+ 1/2
+ %
+ V4
- %
- %
+ "%
+ 1/2
- '/4
- %
+ %
Asked
15
121/2
20
8
Former NAB Executive
Joins Staff Of WHAS
(Continued from Page 1)
KOIL, Omaha, and has worked at
WBBM in Chicago, WBEN, Buffalo,
and WHO, Des Moines. In 1947 he
became director of the program de-
partment of NAB.
McTigue Joins WINS
John D. McTigue, former ABC
official, has been named production
manager of WINS. McTigue was
with NBC before joining ABC in
1941 as publicity director. After a
tour of duty with OWI, he returned
to ABC as assistant manager of
special events. In the year 1947-48,
he was on the standing committee
of broadcasters at the UN.
Top Ten News Events
Selected By Networks
Press chiefs at the four major net-
works, in response to a Radio Daily
query, last week compiled their in-
terpretations of the top radio news
stories thus far in 1949. Ther selec-
tions follow:
ABC
By THOMAS VELOTTA
Russia Gets The A-Bomb
Lifting of the Berlin Blockade
Chinese Communist Win
Formation of the North Atlantic
Alliance
Tito's Break With Moscow
Devaluation of the British Pound
Conviction of 11 Communist
leaders
Pickup in Business
Armed Forces Unification Fight
The Kathy Fiscus Tragedy
Mutual
By ABE SCHECHTER
Russia's Atomic Explosion
Navy's Challenge of Defense
Policies
Communists Sweep China
Devaluation of British Pound
U. S. Treason Trials
Labor Strikes For Pensions
Yugoslavia Breaks With The
Kremlin
Air Crashes
The Struggle To Save Kathy
Fiscus
American & National League
Pennant Races
NBC
By WILLIAM BROOKS
Russia's Atomic Explosion
Unification And Forrestal's
Suicide
The Western Counter Attack in
The Cold War
The Drive on Subversives
The "Five Percenters"
The Communists Take China
The Church Fights Back, Tito
Defies The Kremlin
The Welfare State; Coal and
Steel Strikes, Drive Against the
Taft-Hartley Act, 1950 elec-
tions
Devaluation of Foreign Curren-
cies
The "Veep" and His Bride
CBS
By ED CHESTER
Russia's Atomic Explosion
Communist, and Hiss and Cop-
Ion, Trials
The Atlantic Pact
Devaluation of Non-Dollar cur-
rencies
Soviet Clashes with Vatican and
Tito
Peace in Palestine
Labor's Moves for Pension
Security
Unification Hearing and Forrestal
Suicide
Washington's "Five Percenters"
The "Veep's" Romance
Name Weaver Chairman
Of Heart Fund Committee
WDSU Plans Coverage
Of Grid Classic On AM-TV
(Continued from Page 1)
Rubicam, Inc.; Gael Sullivan, exec-
utive director of the Theater Own-
ers of America; Louis Ruppel, edi-
tor-in-chief of Collier's; Willard F.
Greenwald, research director of
Philip Morris & Co., Ltd.; and mo-
tion picture actress Irene Dunne.
Others Included
Also included on the committee
are: Dr. Robert P. Fischelis, secre-
tary of the American Pharmaceu-
tical Association; Mrs. Arthur
"Bugs" Baer, chairman of the 1950
New York Heart Campaign; Henry
Hoke, publisher, The Report of
Direct Mail Advertising; Ted Cott,
WINS program director; and John
M. Paver, president of the National
Outdoor Advertising Bureau, Inc.
Maurice Odquist, account execu-
tive of Kenyon & Eckhardt, Inc.;
Samuel Lebensburger, Cappel, Mac-
Donald & Company v-p; and Robert
Gray, advertising sales promotion
for the Standard Oil Company of
New Jersey complete the committee.
(Continued from Page 1)
WDSU and televised locally by
WDSU-TV, Robert D. Sweezey, gen-
eral manager of the stations has an-
nounced. Gillette will sponsor the
ABC broadcast as well as the tele-
cast.
Wismer At Mike
Commentator Harry Wismer will
cover the play-by-play of the game
which this year pits the Oklahoma
Sooners against the Louisiana State
Tigers. WDSU-TV will have its
sports director, Mel Leavitt, to
handle the mike chores.
Sweezey says the tee-vee station
will carry all bowl-sponsored events
with the exception of yachting and
tennis.
ABC will also cover Sugar Bowl
boxing and basketball as well as a
portion of the Sportsmen's Dinner
at Antoine's the night before the
football game.
The coverage is the most extensive
in the midwinter sports associations
16 years of sports promotion.
Pampered Persian
You're looking at a portrait of
one of the most precious cats in
the world — a pampered Persian—
highly treasured by its owners.
They wouldn't part with it for
love or money.
Lots of radio advertisers feel
just that way about W-I-T-H in
Baltimore. Once they've discov-
ered how this BIG independent
produces such low-cost sales,
they stick to W-I-T-H year in,
year out. They won't part with
W-I-T-H for love or money.
W-I-T-H provides its BIG audi-
ence at amazing low cost. It
delivers more listeners-per-dollar
than any other station in town.
It covers 92.3% of all the radio
homes in the Baltimore trading
area. And it does all this at real
bargain rates!
So if you're not already using
W-I-T-H in Baltimore, call in
your Headley-Reed man and get
the full story todav!
Baltimore 3, Maryland
rOAt TINSUY, Pretldent
R«pi*t«nt«d by HaadUy-RMd
BIG BUYS— KFRC, San Francisco and KHJ, Los Angeles
for the Most Economical, Complete Coverage of the 2
BIGGEST MARKETS IN THE WEST. KFRC and KHJ
have had 25 years of successful selling and are Key Stations of
Mutual -Don Lee . . . the Nation's Greatest Regional Network.
Represented Nationally by JOHN BLAIR & CO.
RADIO DAILY:
Monday, December 12. 1949
CHICAGO
By HAL TATE
STANDARD OIL COMPANY of
Indiana contracted to sponsor the
Chicago Bear-Chicago Cardinal pro
football game Sunday, Dec. 11, over
both television and radio. The tele-
cast was aired over WBKB while
the radio broadcast was televised
over a midwestern network of sta-
tions originating at WIND, Chicago.
Joe Wilson handled all the WBKB
show wnile Bert Wilson and Irv
Kupcinet took care of the WIND
originated broadcast. McCann-Erick-
son, unicago, handles the Standard
Oil account.
Radio Features has moved to
larger quarters at 35. E. Wacker
Drive and now occupies practically
the entire second noor.
One of the best tains ever given
at a Chicago-Television Council
meeting was aeiivered recently by
Josepn PasternaK, promotion di-
rector of K.bU and Kfc>D-TV, St.
Louis. He had tne members in
stitches with ms giib remarKs. Fac-
tually, Joe said bt. Louis now has
75,udu TV sets. Biggest problem tor
Kau-Tv', he said, was to seii sets m
St. Louis since it's tne only station
in tne marKet.
Under Frank McGiveran's direc-
tion, tne 50.UU0 watt .Labor station,
WcFJ-i, is rapidly gaining a reputa-
tion for its extensive sports cover-
age. WCFL originated tne entire
Cnicago Cardinal pro tootball scned-
ule to a special mid-west hooK-up.
Now they are the key station in a
midwestern networK broadcasting
important Chicago Stag basketball
games from the Chicago Stadium
as well as key encounters played by
the Notre Dame, Northwestern, De
Paul and Loyola college basketball
teams.
Twenty-Two CBS Stations
Set For 'Cisco Kid' Show
(Continued from Page 1)
in January and is being handled
through the Toronto office of J.
Walter Thompson Co. Ltd.
The transcribed series, produced
by the Frederic W. Ziv Company,
was originally tested on CKEY, Tor-
onto, CFRA, Ottawa, and CFPL,
London. During the test, Wrigley's
placed heavy emphasis on promo-
tional features aimed at the juvenile
audience. The program, however,
has been shown by a survey to ap-
peal to all age groups.
Han About Manhattan, . . I
• • • WEEK-END CUFF NOTES: The networks are bidding ior
the services oi David Lilienthal ior a possible series on atomic energy.
. . . CBS-TV may pop that wrestling-Abe Burrows combination opposite
Milton Berle as early as the next couple oi weeks. . . . "Criminologist
at Large," originally planned as a starring vehicle ior Paul Lukas by
Roberts & Carr Productions, will go to Burgess Meredith instead now
that Lukas is iilming a picture in India. . . . Hedda Hopper being
pitched ior a daily video series. . . . The Theater Guild of the Air will
offer "The Browning Version" on Dec. 18th with the original cast —
Maurice Evans, Edna Best and Ron Randell. . . . Next CBS documentary
will be on the subject of U. S. prisons as colleges for crime. . . . Those So.
Calif, "beefers" to the FCC about crime on television would do well
to tune in CBS-TV's "Mr. I. Magination." There's a show that appeals
to kids and adults, has a good showmanship without any rough-house
stuff — plus a good rating. . . . Lisa Kirk heading for the busiest stage
in her career when she doubles into the Persian Room oi the Plaza
on the 29th plus TV guest shots and recording sessions. And then
there's "Kiss Me Kate," you know. . . . Geo. Racey Jordon, former
Air Force Major, who has been headlined for sensational allegations
about atom bomb materials sent to Russia in '43, will face the "Meet the
Press" panel Dec. 16th.
ft ft ft ft
• • • THEY SAID IT: I'm not publicity conscious. If you
want to put my name in the paper — and it'll help you — why go
right ahead and do it. — Phil Silvers. . . . One of the most painful
descriptions of newspapermen I've ever heard: Underpaid and
overprivileged. — Geo. Dixon. . . . The Warners are finding out
that the Milton Berle picture, "Always Leave Them Laughing,"
is doing just as good a business on a Tuesday night as it does
any other night, except week-ends. — Sidney Skolsky.
ft ft ft ft
• • • Mary Kay and Johnny Stearns, the NBC-TV headliners.
always base their shows on actual happenings from either their own
lives or from some incident involving people they know. Several weeks
ago, a pal of Johnny's complained about a quarrel he had had with
his missus. It was a petty and somewhat humorous argument about who
should do the dishes after a group of his friends had been over for
a poker session. The Stearns thought it would make an amusing situ-
ation for a show and, with the friends' consent, they began writing it
just as it happened. The day before the show was to go on, they
decided to toss out the script. It seems that the friend's wife had filed
suit for divorce and was planning to use the show as exhibit A in
illustration of the mental cruelty she had endured.
ft ft ft ft
• • • WHAT A MAN I'D BE IF: I had Ed Fitzgerald's
savoir faire. . . . John Kieran's encyclopedic mind. . . . Played
piano like Sonny Kendis. . . . Sang like Tony Martin. . . . Told
stories a la Harry Hershfield. . . . Stayed as young as Ezra Stone
sounds. . . . Could get as much out of the theater as John Mason
Brown. . . . Wrote with the facile humor of S. J. Perelman. . . .
And had the record royalties of Vaughn Monroe.
ft ft ft ft
• • • Leonard Lyons reports this conversation at the dinner
celebrating the 50th ann'y of Harry Hershfield's entry into the news-
paper biz. Alfred McCosker said: "Harry, I wish you could have heard
the speech I made into my mirror when I was shaving this morning.
It was really magnificent." Toastmaster Louis Nizer replied: "The
reason a man thinks his speech is wonderful, when he makes it in
front of a mirror, is that he is misled by the enthusiastic reception of
the audience."
AGENCIES
JOHN CHURCHILL, formerly re-
search director of Broadcast
Measurement Bureau, will join the
media department of Benton &
Bowles agency in an executive ca
pacity on January 1. Prior to his
association with BMB, Churchill was
research director of Columbia
Broadcasting System.
WALTER H. HAASE has been en-
gaged to assistant vee-pee Richard
Turnbull in the field of agency ad-
ministration, mechanical production
and personnel for the American As-
sociation of Advertising Agencies in
New York. He was formerly assis-
tant to the president of Equity Cor-
poration, New York investment
company.
>
HARRY L. MERRICK, 1st vice-
president of Kal, Ehrlich and Mer-
rick, Advertising, Inc., of Washing-
ton, D. C, has been elected president
of the Kiwanis Club of Washington
for the year 1950. He is also a di-
rector of the Washington Board of
Trade.
JAQUES ZUCCAIRE is now on
the Ted Bates & Co. art directors'
staff. He was formerly with Lennen
& Mitchell, Inc.
SCHOENFIELD, HUBER &
GREEN, Chicago, have been ap-
pointed advertising agency for Ar-
well Inc., of Waukegan and the Gar-
ton Toy Co. of Sheboygan Wis.
Plans for both clients include radio.
The Arwell firm is composed of mid-
western sanitation engineers spe-
cializing in the food and beverage
industries. The Garton Toy Company
makes toys, wheel goods, sleds and
croquet sets.
JERALD H. MELUM has joined
Monroe F. Dreher, Inc. in an exe-
cutive capacity. He was formerly
with Dancer-Fitzgerald-Sample, Inc.
REDDI-WHIP MARYLAND, INC.
to Ruthrauff & Ryan of Baltimore
for newspaper, radio, television, and
trade paper advertising. The com-
pany processes Reddi-Whip topping
in Maryland and Delaware.
HARRY CAMPBELL has joined
Geer, DuBois, Inc., where he will be
in charge of marketing and media.
He was formerly with C. M. Bas-
ford Co.
MARIE MEIGHAN has been
named space buyer of Dorland, Inc.
She has been with Ted Bates Agency
and William H. Weintraub.
ALLAN BROWN has joined the
copy staff in the Chicago branch of
Beaumont & Hohman, Inc. He was
formerly with Hill, Blackett & Co.
HARRY W. CALVERT has been
named executive v-p of Zimmer-
Keller, Inc. of Detroit. Max De-
nomme, head of the accounting
department, has been made assis-
tant treasurer.
means SutineU
Monday. December 12, 1949
RADIO DAILY
5
PROmOTION
TV Contest
WNBQ, Chicago NBC television
station, has received more than
5,000 entries from television fans as
a result of an audience quiz contest
conducted on the Lincoln Park zoo's
television show. On Sunday, Decem-
ber 4, 15 different animals were
shown on the program with an offer
of an "autographed photo" from
Bushman, prize gorilla, to those
viewers who correctly identified at
least five of the animals. With over
5,000 entries received within three
days of the show, Bushman is ex-
pected to get writer's cramp — in his
feet. The zoo's prize gorilla will do
his "autographing" by stamping his
footprint on the photos.
Laundry Tieup
No matter in what direction they
look, be it indoors or outdoors, on
the back of Brunswick Laundry
slips or on posters adorning the fleet
of 150 Brunswick Laundry trucks,
Northern New Jersey housewives
are constantly reminded that Sat-
tion WBNX is "1380 on Everybody's
Dial. This makes "1380" the magic
listening number for thousands of
housewives who are invited to listen
Monday through Saturday at 1:45
p.m. to "Piano Stylists," Brunswick
Laundry's own program. Promotion
was arranged by A. Lewis King,
WBNX, national sales representa-
tive.
Offer New Orleans Trip
WGN, Chicago, on its "Dress Up
Quiz" show, is offering a week's
trip to the Mardi Gras in New Or-
leans with all expenses paid. Listen-
ers who obtain blanks at the spon-
sor's store, Gordon's, located on the
south-side, must complete following
sentence in 50 words or less, "We
should all give to the Purple Heart
Cigarette Drive because . . ." Hol-
land Engle and Jack Fuller are the
co-emcees of the program.
KFDM Booklet
KFDM in Beaumont, Texas, has
published a booklet heralding a
quarter of a century of broadcast-
ing on the so called "Golden Coast"
of Texas. The publication presents
a comprehensive picture of the sta-
tion's growth, its market area, fa-
cilities and programs. E. P. J. Shu-
rick, of iFree & Peters, Inc., is han-
dling the promotion.
Robt. Kintner Sells 20%
Of His ABC Web Stock
(Continued from Page 1)
by officers of the company, with
Lawrence Gubb selling 10,894 shares
and giving away 36, to retain 14,461,
while Russell Heberling sold 10,000
of the 21,470 listed to his account.
James T. Buckley retained 11,160
shares after selling 3300 and giving
away 170.
FCC Needs Greater Power \
Court Hints In WGST Case
(Continued
which had operated the station for
the licensee until the FCC stepped
in and held that the licensee had to
operate the station and assume the
full responsibilities of a licensee.
When a new contract was drawn
up to permit the management firm
to collect the 15 per cent of net bill-
ings called for even though it had
no further responsibilities, the Com-
mission held that with such a burden
around its neck WGST would not
be able to function properly in the
public interest, and would be hamp-
ered in efforts to get into FM or
TV. Unless the station broke off the
new contract, the license would be
taken up.
As the case was argued yesterday,
Justices Frankfurter, Jackson and
Burton all appeared to lean toward
the theory that while the FCC had
a right to revoke the license, the
management firm had a right to
recover under the terms of a contract
which was legal under state law. To
the contention that the contract be-
came unenforceable if the FCC ex-
ercised its prerogatives and revoked
from Page 1)
the station license, they indicated
that this does not relieve the licen-
see of responsibility to perform un-
der the terms of his contract.
Attorney Max Goldman for the
FCC argued that even if the con-
tract had carried a specific clause
stating that liability under it should
not be affected if the FCC holds that
it cannot be performed the contract
would be unenforceable. Frankfurter
did not appear to agree with him.
Jackson made the point that if
state courts could not make an
award on the broken contract,
parties contracting with broadcasters
would have no tribunal to turn to
in case fulfillment of the contract
runs afoul of the communications
act. The FCC cannot award damages,
he pointed out.
Justice Black questioned counsel
for SBI concerning the import of
the Georgia decision, taking issue
with that part of the decision which
held that the FCC had no right,
from the standpoint of the public
interest, to forbid performance of the
contract.
Communications Role
Stressed By Sarnoff
(Continued from Page 1)
speaks to a mass audience and de-
livers its message with a powerful
impact. It can break through any
blockade against the influx of facts
and ideas."
In a statement on his concept of
Freedom to Listen and Freedom to
Look for which he was given the
UN award, Sarnoff said that only
free access to information flowing
across all boundaries can make pos-
sible a world peace that rests upon
mutual awareness of common goals,
upon the accomodation and adjust-
ments necessary to reach them, up-
on the convinction that all people
want and require a peaceful world.
"In adding this principle to the
long-established rights of a free press
and free speech," he continued, "we
are not projecting an abstract ideal.
We are pointing to the use of the
latest and greatest media of mass
communications — radio and televi-
sion— to help solve the crisis of our
times."
The RCA chairman went on to say
"we can foresee the day when tele-
vision will enable us to look around
the world from city to city and na-
tion to nation, as easily as we now
listen to global broadcasts. But this
too, would be an empty dream un-
less the Freedom to Look is given
assurance among our human rights."
The ceremonies from Carnegie
Hall, New York, were telecast by
NBC for two hours and 15 minutes,
starting at 5: 15 p.m. Following his
speech, Sarnoff took part in a
roundtable discussion on Freedom of
Information with Brig. Gen. Carlos
Romulo, president of the UN Gen-
eral Assembly and Dr. Gerritt Jan
vanHeuven Goedhart, UN delegate
Advertising Leaders Plan
Action On Trade Shows
A new project to help manufactur-
ers use trade shows efficiently and
profitably was announced on Friday
by M. L. Neison, manager of exhibits
for the U. S. Steel Corporation and
president of the Exhibitors Advisory
Council.
Representatives from the Associa-
tion of National Advertisers, the
Exhibitors Advisory Council and the
National Industrial Advertisers As-
sociation have formed a joint com-
mittee to improve the shows, Neison
said. Detailed steps have not as yet
been decided upon however, he con-
tinued, some of the efforts will be
devoted to encouraging exhibit man-
agers to develop and use adequate
techniques for providing advertisers
with "audience" or "visitor" counts.
Pierce Leaving WGAR
Cleveland, Ohio^John F. Patt,
WGAR vice-president and general
manager on Friday announced the
resignation of R. Morris Pierce,
WGAR vice-president and chief
engineer, also vice-president in
charge of engineering at WJR, De-
troit, and KMPC, Los Angeles.
Patt said that Pierce lias long ex-
pressed a desire to go into business
for himself and recently accepted
a large stock interest and the presi-
dency of WDOK, a new station
planning to operate in Cleveland
soon.
Patt announced the appointment
of Robert A. Fox as WGAR chief
engineer effective January 1.
COfllinG and G0MG
HUBBELL ROBINSON, JR., vice-president of
the Columbia network in charge of programs,
is expected back today from Hollywood, where
he had spent the past three weeks on network
business.
BENEDICT GIMBEL, JR., president and gen-
eral manager of WIP, Philadelphia, will be
in Chicago Dec. 14 through Dec. 18, attend-
ing a meeting of the Mutual network's board
of directors.
JOHN T. HOPKINS, manager and chief
engineer of WJAX, Jacksonville affiliate of
NBC, was in town from Florida last week for
conferences with officials of the station rela-
tions department of the network.
EDGAR BERGEN, CHARLIE McCARTHY and
the rest of the program troupe are in San
Francisco. They broadcast their Columbia net-
work program yesterday from the Marines
Memorial Hall.
JAMES BAILEY, managing director of
WAGA, Atlanta, Ga., was in town last week
for conferences with station representatives,
network executives and national sales officials
of the Fort Industry Co.
HORACE HEIDT, whose program is a fea-
ture of the CBS schedule, went down to
Camden, N. J., last Saturday and broadcast
his show from the Camden Convention Hall.
BERT LOWN, station relations director of
Associated Program Service, now visiting sub-
scribers on the West Coast, soon will head
for Portland, Ore., where on Wednesday and
Thursday he'll attend the meeting of District
17, NAB.
JOHN GUEDEL, producer, and MRS. GUEDEL,
are here from the West Coast.
Trio Of Platter Spinners
Join WMGM Staff Today
Ted Brown, Kenneth Roberts and
Hal Tunis will join WMGM as plat-
ter spinners today.
Brown will be on an early morn-
ing program Monday through Sat-
urday from 7:00 to 8:55 with the
latest releases, novelty tunes and
chatter. He has been heard on other
New York stations and the net-
works in the past.
The Kenneth Roberts' Tops in
Pops show will be on the same
days from 2 to 3 in the afternoon.
Popular concerts and recorded fea-
tures will be used by Roberts. He
will continue his network and TV
programs in addition to his WMGM
appearances.
Hal Tunis will follow Roberts
from 3 to 4 p.m. each day with a
touch of the nostalgic. Tunis has
previously appeared on WOR, and
WAAT and WVNJ in Newark.
The three will join other disc
jockeys at WMGM, among whom
are Ted Husing, Jack Eigen, Bee
Kalmus and Leonard Feather.
from the Netherlands. Benjamin
Cohen, UN assistant secretary-gen-
eral in charge of public information
was moderator.
To Present Original Scripts
In a policy switch, Hallmark Play-
house will hereafter present original
radio scripts by well known writers
in the place of adaptations which
heretofore held the spotlight. Edited
by novelist James Hilton, first
original to be presented is "Wedding
Bells" which was written by Jean
Holloway, a regular Hallmark
adapter. Program will continue to
use Hollywood "names" in leading
roles.
J
6
RADIO DAILY
Monday, December 12, 1949
Columbia Records
Promotes 2 Execs.
(Continued from Page 1)
1949. In his new post, he will be
in charge of chain store and export
sales..
McAllister has served as manager
of distribution and promotion for
McAllister
WILSON
the company since January 25, 1949.
He joined Columbia in 1941 as man-
ager of popular record promotion
and following service with the
Navy from 1943 to 1946, returned as
merchandise manager. In November
1947, McAllister was made co-
ordinator for Columbia's LP record
activities.
McCarthy Show Leading
Coast Hooper Ratings
(Continued from Page 1)
and Molly, 23.9; fifth, "Radio Thea-
ter" with 20.9; Red Skelton sixth
with 20.9; "People Are Funny" sev-
enth with 20.7; Bing Crosby eighth
with 20.6; Bob Hope ninth with 19.2;
"My Friend Irma" tenth rated 18.8;
"Inner Sanctum" eleventh, 17.4; Hor-
ace Heidt twelfth, 16.9; Burns and
Allen thirteenth with 16.7; "Take It
or Leave It" fourteenth with 16.5;
and in spot fifteen, "Our Miss
Brooks" with 16.5.
Guedel, Linkletter Arrive
John Guedel, producer of "You
Bet Your Life," "People Are Fun-
ny" and Art Linkletter's "House
Party" together with his wife and
Irvin and Mimi Atkins, arrived
from the coast Friday and are at
Savoy-Plaza. Linkletter planed here
in time to appear on NBC's TV
show "Leave It To The Girls" with
Maggie McNellis.
Linkletter will do his show "Peo-
ple Are Funny" from NBC tomor-
row and will also guest on God-
frey's daytime radio show Wednes-
day, that is, the non-cigarette por-
tion anyway. (Linkletter Raleigh
cigarettes) .
J For Unique
* JINGLES
* Call
; KISSINGER
; PRODUCTIONS
* JU A-M72 1*3* B'my. N. Y. C
California Commentary
• • • Carlton E. Morse has set two more stage and screen
names for the cast of Mutual's "I Love a Mystery." He signed Les
Tremayne. currently on Broadway in "Detective Story," and Luis Van
Rooten, who is featured in "Champion" for the
HollyWOOCl "Million Dollar Curse," whodunit which will run
for 15 broadcasts on the mystery program. Merce-
des McCambridge also will star in the story to begin airing December
19. . . . Tommy Dorsey has come up with one of the most ambitious
undertakings in his career. To inspire and develop young American
musicians, he will launch a chain of music schools from coast to coast
in association with other "name" leaders. The best musicians in key
cities will teach complete "systems" or musical styles of famous instru-
mentalists. He's already invited Benny Goodman, Harry lames, Jimmy
Dorsey, Freddy Martin, Gene Krupa, Carmen Cavallaro, Charley Barnet
and many others to join. . . . Now they're paying Radio and screen
stars not to appear on television! Gene Autry, CBS cowboy star, receives
$500 per week from his sponsor (Wrigley) to stay away from video
cameras. The sponsor feels video is not yet ripe for the star and is
giving him additional compensation to make up for what he might be
losing by not going on TV. . . . Raymond R. Morgan Agency, which
packages "Queen for a Day," has offered Mack Sennett a radio program
in which the old time comedy king would do a 15-minute weekly
broadcast. Format is anecdotal.
ft ft ft ft
• • a> Curt Massey and Country Washburne, musical con-
ductor on "Curt Massey Time," are collaborating on modernizing
some old Texas folk songs which will be done in album form.
. . . Jack Bailey, "Queen for a Day" emcee, makes his first camera
tests this week for the movie based on the Mutual Cinderella
show. . . . Ed Wynn's new sponsor, Camel Cigarettes, now be-
comes one of the strongest represented in the TV field. This is a
big boost for Wynn who has gone all-out for TV. . . . Jack
Meakins, musical director on the "The Great Gildersleeve," is
getting offers for his situation comedy. "The Meakins," TV-ed
locally. . . . United Productions of America's recent Animation
Art Festival was such a success that execs of the Hollywood TV
cartoon studio now are making plans to present the show at the
Museum of Modern Art in New York shortly after the first of
the year. . . . Reports persist that Mutual is scanning its vast
number of affiliates to set up a 60-station basic network for clients
curtailing budgets. . . . Allan Jones will make a few Hollywood
radio and TV appearances during this month in discussions now
being carried out by manager Eddie Sherman. First guest shot
it slated for the Ed Wynn video program.
ft ft ft ft
• • • An eastern shoe manufacturer has taken an option on
Maestro Frank De Vol's "Music for the Mood" half-hour air show as a
possible summer replacement program featuring De Vol as conductor-
emcee of the all-music format. Century Artists Ltd. is now trying to
settle network and time for broadcast. . . . "Life of Riley" video star
Jackie Gleason and his manager. Bullets Durgom, have formed their
own music publishing house. Material Songs, and the firm will handle
original tunes of comic Gleason initially, including his "The Malted
Milk" and "Juke Box" song satires.
ft
ft ft
ft
• • • Benny Goodman has come up with a commercial
Capitol record featuring the oldie, "Why Don't We Do This More
Often" flipped with an instrumental "Egg Head." . . . Dolly Hous-
ton turns in a creditable vocal job on the top side. ... • Walt
till you hear Dinah Shore's clever rendition of "Blbbiddy-Bob-
biddy-Boo.
Coy, Sterling Favor
Trial Of Phonevision
(Continued from Page 1)
to the method of meeting the many
financial expenses of programming a
television station and that a fair op-
portunity should be afforded for
testing."
In a dissenting opinion he added
that the Commission will be better
able to determine the issues involved
in the phonevision application after
the experimental trial of the system
than before. "If we have the oppor-
tunity to have experimentation we
should welcome it," he said.
Although he would prefer to have
the experimenting done on a UHF
channel, Coy said in this case it had
to be in the VHF region because
there are not receivers for the higher
bands. Said he:
"I would not agree to a grant of
the petition if I thought that it
would lead to the establishment of
a new service before all the prob-
lems mentioned above were fully
explored. However, I see no pos-
sibility of this happening. The au-
thorization requested is experi-
mental and hence can be cancelled
at any time. Moreover, the period
of authorization is for only three
months. Finally, the authorization
can in no way result in the public
making any substantial investment
in the system which would operate
as a practical matter as a deterrent
against discontinuing the experi-
ment. Virtually the entire invest-
ment is to be made by the petitioner
and even this is to be of a relatively
modest nature.
"For the foregoing reasons, I
would be in favor of a grant of the
petition for a three-month period,
making it clear to the applicant that
no consideration would be given to
the establishment of a service of
the type contemplated without a
public hearing at which all of the
above issues would be fully ex-
plored."
Downey To Be Honored
Morton Downey, radio and televi-
sion singing star, will receive a spe-
cial Award of Merit at the interfaith
meeting of New York's Cinema
Lodge of B'nai B'rith at the Hotel
Astor, Tuesday evening, December
13th.
THE MORGAN, THE MERRIER
Morgan will get
YOU
if you don't watch out!
HOW?
Ask:
Adele Purcell
10 Maple Drive
New Hyde Park, N. Y.
Telephone:
ELdorado 5-5040
Section of RADIO DAILY, Monday, December 12, 1949 — TELEVISION DAILY is fully protected by register and copyright
COLLEGE GROUP ASKS GRID TV BAN
TELE TOPICS
THE AIM of "Portrait Of America," the
NBC handout said, is to join a "family
in a typical evening at home" to "capture
the true spirit" of its members "as they
engage in ordinary, everyday activities."
Last week's debut of the Chicago origina-
tion certainly succeeded in showing ordi-
nary, everyday people in ordinary, every-
day activities. In fact what was seen was
so ordinary and so everyday that it was
completely uninteresting. Television re-
flects reality, sure, but that reality must
in itself be interesting or else it isn't
worth reflecting. . . . Program opened
with film clips of the Chicago "L" which
narrator Norman Barry was riding to visit
the program's typical family. Film took
viewers up the front steps of the house
and then video cameras took over from
the living room. In this cluttered, taste-
less parlor were a grandmother, two
granddaughters, their husbands, a bachelor
cousin and a ten-month-old baby girl.
They talked about ordinary, everyday
things, the baby squealed and every few
minutes an "L" train roared by. There
were some clips of their church and its
basketball team and a couple of good
shots of the baby, but that's all — nothing
else happened. It was like a visit with
pleasant but dull neighbors. . . . Ben
Park, whose radio work acknowledges the
value of drama in a documentary, is edi-
torial supervisor of the show and Reinald
Werrenrath, Jr., directs.
•
CROSLEY WILL DROP "Who Said
That?" at the end of the month,
but NBC will sustain the show, probably
moving it to another time to make room
for a stanza to buck Ed Wynn. . . . Okla-
homa City's WKY-TV has inaugurated a
novel station break designed to keep all
concerned informed of the growing circu-
lation. Announcement reads: "This is
WKY-TV, Channel 4, welcoming the
2,753 new television set owners who have
joined our audience since November 1."
. . . Hank Ladd will emcee the Texaco
show tomorrow nite, the first of two that
vacationing Milton Berle will miss. Sup-
porting him will be Bert Lahr, the Ink
Spots, Gil Maison Dogs, Connie Sawyer
and Mary Hatcher.
•
RONSON, WE ARE TOLD, is selling so
many lighters as a result of the "20
Questions" simulcast that they're consid-
ering keeping the show on TV beyond
the current five-week holiday drive. . . .
Despite rumors to the contrary, Philco will
renew its dramatic series on NBC next
month. . . . Chesebrough will add three
more non-interconnected stations to its
expanding "Greatest Fights" coverage
Jan. 1— KGO-TV, San Francisco; KSTP-
TV, Minneapolis, and WMCT, Memphis.
Twenty-six - week pacts were placed
through Cayton agency.
Heller, Of AFRA,
Exec. Secy. Of TVA
First steps to implement organiza-
tion of Television Authority were
taken last week when the executive
board of TVA, in its first meeting,
elected George Heller, of Afra, na-
tional executive secretary. Chair-
man, vice chairman and treasurer
will be chosen at the board's next
meeting, this week.
After his election, Heller said, "We
shall do our utmost to explore all
possible methods of arriving at a
peaceful solution of differences with
the Screen Guilds."
Board Members Present
Board members present at the
meeting included Dennis King, Mar-
garet Webster, Mady Christians,
Ezra Stone, Aline McMahon, Ben
Grauer, Clayton Collyer, Conrad
Thibault, Virginia Paine, Mildred
Dunnock, Marc Daniels, John Ken-
nedy, Winston O'Keefe, Frances
Reid, Philip Coolidge, Paul McGrath.
Thomas Calmus, Mary Patton, Philip
Loeb.
Paula Purnell, Neil Hamilton
Robert Spero, Philip Bourneuf, Nat
Briggs, Henry S. Arthur, Beatrice
Tompkins, Elissa Minet, Herbert
Graf, Donald Dame, Jerry Baker,
Dewey Barto, Margie Coates, Alex
McKee, Alan Brunce, Vinton Hay-
worth, Staats Cotsworth, Carl Frank,
and William P. Adams.
Producers Merge
Hollywood — Membership of
the Television Producers Associ-
ation on Friday unanimously ap-
proved merger with ITPA, New
York, into a new organization to
be known as the National So-
ciety of Television Producers.
Both groups will retain their
physical organizations with au-
tonomy on the local level and
the Society will have jurisdiction
on national affairs, it was said.
AIEE Group Schedules
Three-Day Tele Meet
A three-day joint session on TV
will be sponsored by the New York
section of the AIEE at the 116th an-
nual meeting of the American As-
sociation for the Advancement of
Science. Sessions will be held in the
Hotel McAlpin, Dec. 28-30.
Initial session, on the technology,
will be presided over by John V.
L. Hogan. Others participating in-
clude F. A. Wankel, of NBC; R. M.
Bowie, Sylvania, and T. T. Gold-
smith, Du Mont.
W. L. Laurence, of the New York
Times, will preside over a session
on the impact of tele, with Sterling
Fisher, NBC; Ricardo Muniz, Du
Mont, and E. Finley Carter, Sylvania,
among the speakers.
Comm. Jones Asks Raibourn
For NTSC-Meeting Minutes
Washington Bureau of RADIO DAILY
Washington — Hinting broadly
radi'o leaders have consciously tried
to hoodwink the FCC on matters of
color development and other TV
progress, Commissioner Robert F.
Jones on Friday asked Paul Rai-
bourn, president of Paramount Tele-
vision Productions, for "unexpur-
gated" minutes of meetings held by
the extinct National Television
Standards Committee just before it
was represented at hearings before
the FCC. Jones released an exchange
of letters between himself and Rai-
bourn, with Raibourn having written
him Nov. 15 to assure of his willing-
ness to testify before the FCC and
declare himself on the important
TV matters of current interest.
Statement By Raibourn
"I wish to advise you that while I
have no new engineering data to
offer on the subject of color TV, I
certainly have some opinions after
perusing the 6000 pages of testimony
and almost 300 exhibits," he wrote.
"If it is your desire that I submit
these opinions in connection with
this first phase of the television hear-
ings, I would be glad to appear."
Jones Replies
In his reply Jones said he did not
"think it worth while to urge you to
develop a re-hash of archaic engin-
eering data in the present color
TV record," and took Raibourn to
task for not having independent en-
gineering data to offer on the sub-
ject. He also scored Raibourn sharply
because of the fact that Allen D.
Du Mont Laboratories has not of-
fered more positive information on
color, since Raibourn has been for
many years a director of the com-
pany.
ECAC Asks M'b'rs
To Make No 1950
Commitments
(Continued from Page 1)
man of the committee, said the 38
schools sent out questionnaires to
30,000 alumni. About 7,500 have been
returned with additional replies ar-
riving daily in large quantities.
"While it will take considerable
time for final compilation of the
survey material," Furey said, "the
committee made a preliminary
sampling and on the basis of this
information feels grave concern in
regard to television's effect on inter-
collegiate football in this area."
The group urged that ECAC's "en-
tire membership support the recom-
mendations" at the NCAA annual
meeting, Jan. 14.
Pointing out that ECAC members
are in the area with the heaviest
concentration of receivers, the re-
port said that "a large majority" of
the colleges "have been and will
continue to be seriously affected by
this new medium. While a minority
of member institutions may not be
immediately affected," it continued,
"your Committee is primarily con-
cerned with the future welfare of
the majority of members of the
Conference rather than with the
present position of a favored few."
Foster Esty Veepee
In Charge Of Television
William Esty Company, Inc., has
announced the election of Kendall
Foster as vice-president in charge
of television.
Ruth Jordan and Harold T. Bers,
copy supervisors, have also been
elected vice-presidents.
Renew 'Fireside Theater'
Renewal of the contract for "Fire-
side Theater" on the NBC Television
network (Tuesdays, 9: 00 p.m. EST) .
was announced yesterday by NBC.
The 52-week contract will take ef-
fect Jan. 3. Procter & Gamble Co.
sponsors "Fireside Theater" for
Ivory Soap, Crisco and Duz. Agency
is Compton.
WFIL-TV Signs "Q-Ball"
Philadelphia — To further interest
of the game, the National Q-Ball
Congress, through Philip Klein
agency, has signed with WFIL-TV
for 13 weekly programs showing
competition in the indoor sport.
There will be no direct commercials,
but sponsor's phone number will be
aired to promote installation of the
machines in neighborhood centers.
8
RADIO DAILY
Monday. December 12. 1949
★ THE WEEK IrV RADIO *
Look For Record Spot Sales In 1950
- By BILL SILAG -
N6UJ BUSINESS
WENR-TV, Chicago: Home Fed-
eral Savings and Loan Association,
Inc., through Advertising Division
Inc., three spot announcements
weekly for 13 weeks; Cigarette Cor-
poration of America, through Sher-
win Robert Rodgers & Associates,
one spot announcement weekly for
two weeks; Twinples Mfg. Co.
through L. W. Ramsey Co., three
spot announcements weekly for two
weeks; United Airlines, through
N. W. Ayer, one spot announcement
weekly for 20 weeks; O'Conner and
Goldberg (shoe stores), through
Dade B. Epstein, Chicago, two spot
announcements weekly for 39 weeks;
United States Tobacco Co., through
Kudner Agency, N. Y., one spot an-
nouncement weekly for 5 weeks;
Wells Petroleum Co., through Guen-
ther-Bradford agency, four spot
announcements weekly for 13 weeks;
Nielsen's Restaurant, through Guen-
ther-Bradford. one 1-minute an-
nouncement for 13 weeks; Gerber &
Co, one 1-minute announcement
for 13 weeks; The Kroger Co.,
through Ralph H. Jones & Co.,
Cincinnati, have ordered sponsor-
ship of a one-hour film entitled
"Christmas Story." The telecast will
be aired from 8: 00 to 9: 00 p.m.
Saturday, December 24; The Hamil-
ton Watch Co., through BBDO, has
ordered two 5-minute programs on
WENR-TV to be telecast from 10: 15
to 10:20 p.m. on Thursdays, Dec.
8th and 15th.
WEWS, Cleveland: Red's Hobby-
craft Shop 10-second spot, once
weekly, direct contact. Harter S.
Hoover Company (Back-Board Ten-
nis) participation on "Dinner Plat-
ter," Monday through Friday. Kem-
merling Motors (Ford Dealers) 20-
second spots, four in all. Agency:
Stern & Warren. Lindner-Davis, 20-
second spot, once weekly. Agency:
Fuller & Smith & Ross. J. Spang
Baking Company — participation on
"Uncle Jake's House," Mondays
through Fridays. Agency: Gregory
& House. Standard Brewing Com-
pany, 20-second spot, one time only.
Agency: Gerst Advertising. Flex-
let Corporation (Wrist Watch
Bands) , 20-second spot, once weekly.
Agency: Edwin Frankenstein Co.,
N. Y.
Levy Gets Appointment
To Park Commission
Philadelphia — Isaac D. Levy, mem-
ber of the board of directors of CBS
and WCAU, has been appointed to
the Philadelphia Fairmount Park
Commission, the Philadelphia Board
of Judges announced. Levy was
named by the 21 jurists to fill the
vacancy caused by the death of one
of the commissioners. The commis-
sion operates the city's park and
other park properties. Levy founded
WCAU with his brother, Dr. Leon
Levy. He retired from active man-
agement last August.
A total expenditure of $676,000,000
in network, national spot sales
local advertising and TV sales was
forecast for 1950 with network sales
declining, national spot sales hold-
ing firm, local sales increasing, and
TV sales doubling. The heretofore
big radio advertising spenders were
reported as continuing their previous
policies.
CBC's commercial program rev-
enue was reported as having tripled
in the past ten years to a $2,217,129
expenditure in the last fiscal year .
. . RCA declared $10,000,000 in divi-
dends and WJR, Detroit, announced
a dividend of 20 cents per share . . .
and the FCC filed a brief supporting
the State of Georgia's appeal from a
Georgia Supreme Court decision di-
recting payment of 15 per cent of
the gross of WGST to Southern
Broadcast, Inc.
Toni Company and the Metro-
piltan Life Insurance Co. renewed
sponsorship over CBS, respectively,
of "Give and Take" and "Eric Sever-
ied and the News . . . metropolitan
radio and TV stations went to bat
for New York City's campaign to
conserve water with countless public
service spots and special programs
highlighting the city's water short-
age . . . and Kaiser-Fraser announced
sponsorship of the first program
utlizing the facilities of the Labor
Liberal network, an FM web.
The Supreme Court refused to
hear an appeal of the Arkansas tax
case thereby crushing the industry's
hope for early aid in licking the dis-
criminatory tax. The tax has been
labeled by the entire industry as
setting a dangerous precedent.
Announcement that the FMA will
merge with the NAB was made and
the NAB's 15th District (west coast)
urged that the present number of
districts be maintained by the na-
tional association. And Lever
Brothers, in a centralization move,
set up New York offices.
Atwater Kent left an estate total-
ing more than $9,000,000, Jay Heiten
replaced Fred Haywood, who moved
to WBAL, Baltimore to direct pub-
licity, as news director for WNBC;
and Lowell Thomas Jr. was slated
to address Radio Executives Club.
Mutual renewed three shows, two
under U. S. Tobacco Co. sponsorship,
for 1950. Shows were "Martin Kane,
Private Eye," and "Next Door" and
Gabriel Heatter and the News. The
latter is sponsored by Kremel.
A Radio Daily survey revealed a
critical shortage of radio receivers in
all markets, especially console sets.
Shortage was attributed by manu-
facturers to the conversion of fabri-
cating facilities to TV manufactures
and the generally gloomy economic
forecasts of last summer which
caused makers to cut down produc-
tion.
NAB's 14th District members met
in Salt Lake City, and employees
of WINS, New York, protested to
the FCC that Generoso Pope's plans
for turning the high-powered indie
into a foreign language station
would throw them out of work.
Standard Oil signed sponsorship
papers to bankroll 10 weekly broad-
casts by the Cleveland Symphony
over WTAM, Cleveland . . . Atlantic
Refining announced plans to pick up
the tab for radio or TV coverage of
77 basketball games in four eastern
cities . . . and Morris Novik com-
pleted a deal whereby Don Lee web
will carry the recently announced
A. F. of L. news program.
ABC announced formation of a
special network covering TV mar-
kets throughout the nation. Fifty
seven stations are being offered TV
manufacturers to plug their product
in cities now having video stations.
NAB, RMA, and BMB representa-
tives met in New York to discuss the
possibilities of forming an organiza-
tion whose job it would be to pro-
vide accurate figures on radio and
TV set manufacture and ownership.
Manufacturers say that heavy AM
shipments are now being made to
non-video areas.
Agency and PR people, as well as
20 station representatives met in
New York to formulate plans for
radio-aid in raising a $2,000,000
fund for the Boy Scouts.
Roger Baker was promoted to as-
sistant to the president of WKBW,
Buffalo . . . Frank Hoy was named
president of the Maine Broadcasters
Association . . . and Margaret Tru-
man announced that her first New
York concert appearance would take
place over ABC's "Carnegie Hall"
program on Dec. 20. The NAB re-
vealed an FM-Lease Plan for Music
and Special Events in a study mailed
to members. Bill Fineshriner, Mutual
VP, announced the introduction of
Hollywood originated programs over
Mutual, The Christian Churches
council bought time over ABC for
a 13-week series, and LP records
(Columbia's) will be plugged in a
two shot hour-long show over nine
CBS stations.
Radio spots were reported selling
TV receivers in a number of cities
with, in many cases, manufacturer
and dealer splitting the check and
Radio and TV was credited with suc-
cess of $8,000,000 fund drive put on
by Detroit's United Foundation.
Smith Named Tech. Dir.
Of Maine Broadcast'g Co.
Portland — Daniel H. Smith has
been appointed technical director
of the Maine Broadcasting System.
Prior to recently joining these Maine
stations he was with Western Elec-
tric and Graybar Electric in New
York, in field engineering and
broadcast sales engineering assign-
ments. His addition to the MBS
staff is related to the plans for
Maine's first TV station to be located
in Portland. Mr. Smith will have his
office at the studios of WCSH, the
key station of the Maine system, in
Portland.
C0AST-T0 -C0RST
Guest Speaker
Washington, D. C. — Mary Burn-
ham, assistant irdector of women's
activities for WMAL and WMAL-
TV, was the guest speaker at a
Christmas tea given by the girls of
the Youth Division of Metropolitan
Memorial Methodist Church for
their mothers on Sunday, Decem-
ber 11. Miss Burnham's talk on
radio and TV was a part of the
"Careers for Happiness" theme that
has been pursued by the teen-age
girls of the church.
WKRT Santa Arrives
Cortland, N. Y. — Santa Claus
landed on the roof of WKRT, the
first week of December. A shower of
hundreds of balloons gave the hint
that Santa had arrived. The local
Fire Department sent a fire truck
with their new aerial ladder to help
him off the roof. When he reached
the ground, Santa was interviewed
by Program Director Bob Michel
and then the kids took over for the
next half-hour telling him what they
wanted for Xmas.
WMAL Afternoon Music
Washington, D. C. — To assure a
full afternoon of good music, WMAL
is now programming an hour of
classical music from 1 to 2 on Satur-
day afternoons preceeding the
weekly broadcast of the Metro-
politan Opera. The program, titled
"Overture," features recorded music,
and is being programmed by Edith
Balzer, music director.
Special Xmas Feature
Worcester, Mass. — In co-opera-
tion with the City Welfare Depart-
ment, the "Julie 'n' Johnny" show is
presenting a daily "Orphan-A-Day"
feature until Christmas week. Wel-
fare Department supplies Julie with
actual case histories of orphans
whose care they supervise. Child
asks for whatever he wants most
for Xmas, and listeners call in to
the studio to provide a gift for the
orphan mentioned on show.
WKBW Morning Man
Buffialo, N. Y.— Mike Mearian is
taking over duties of morning man
on WKBW. Mearian has had a long
background in morning shows, hav-
ing recently joined WKBW as a disc
jockey.
Named To School Board
Lewiston, Me. — Frank S. Hoy,
owner and general manager of
WLAM, has been appointed a mem-
ber of the State Board of Education
for this state by Gov. Frederick G.
Payne. At a recent meeting of the
new Board, Hoy was elected chair-
man.
Sponsoring WCAX Shows
Burlington, Vt. — The Vermont
Structural Steel Corp. and the Ver-
mont Engineering and Supply Com-
pany has signed for sponsorship of
Saturday home and away basketball
games over WCAX.
VOL. 49. NO. 48
NEW YORK. TUESDAY, DECEMBER 13. 1949
TEN CENTS
DuMONT ASKS TAX BREAK FOR COLOR TV
NARBA Conference
Adjourns For 4-Mos.
Montreal — Delegates to the Third
North American Regional Broadcast-
ing Conference, who had been delib-
erating in Montreal for the past
three months on topics affecting the
general frequency allocations and
broadcasting requirements pertinent
to the Western Hemisphere, announ-
ced four-month recess in their talks.
The first week of April, 1950, was
tentatively set for reconvening.
While the locale was not announced,
it has been agreed that the United
States will be the country.
Main objective of the conference
(Continued on Page 8)
Four Women Veeps
Appointed By Agency
Four women vice-presidents have
been appointed by McCann-Erick-
son. Inc., the agency has announced.
The four are the first women vice-
presidents in the agency's 46-year
history.
The new officers are: Mrs. Dorothy
B. McCann, an executive producer
in the radio-television department:
Miss Florence Richards, an account
executive; and Miss Alberta Hays
and Miss Margot Sherman, copy
group heads.
Hudson Buying Spots
On 800 Radio Stations
Detroit — The Hudson Motor Car.
Co. will use spot announcements on
some 800 radio stations throughout
the country to publicize the new
Hudson Pacemaker. The company
will also place ads in 2300 news-
papers this week. Brooke, Smith,
French & Dorrance, Inc. is the
agency.
Adams' Assist
Cedric Adams, WCCO com-
mentator in New York for a visit
with his sponsors wanted his
commercials done right when he
piped a program back to Minne-
apolis from the New Weston Ho-
tel yesterday. The commercials
were read by C. James Fleming.
Jr., of Compton agency, for Cris-
co, and G. H. Johnson of Dancer-
Fitzgerald-Sample for Dreft.
Chuting Santa Signs
Off During Mishap
Fort Lauderdale, Fla. — Santa
Claus had lunch yesterday with
staffers of WFTL and WGOR-FM
while he explained the extenua-
ting circumstances which threw
the two stations off the air Satur-
day afternoon.
Santa was making a para-
chute jump from a plane over
Stranahan Field as a part of
Fort Lauderdale's Christmas mer-
rymaking. He made the jump but
a high wind altered his course.
When he descended the para-
chute caught in high tension
wires and held him dangling in
mid-air until rescuers arrived.
Old Nick's accident knocked
out the special events lines of
both WFTL and WGOR. The last
words heard during the broadcast
was "he's near the ground now
— wait, wait, he's tangling up.
in the wires."
Robert (Jumping Jack) Niles,
22-year-old parachute jumper,
will leave Kris Kringle's role to
another next year. In the mean-
time he's a heroic figure in the
eyes of the Fort Lauderdale
chi'dren.
Eldon Park, 40, Dies;
Crosley-WINS Official
Eldon Arthur Park, 40, vice-presi-
dent of Crosley Broadcasting Corp.
and general manager of WINS, died
at 3:30 p.m. yesterday following a
long illness. He is survived by his
(Continued on Page 2)
Wants To Charge Off Equipment Costs
More Quickly Than Now Allowed;
Insists Expansion Necessary
FCC Holds Hearing
On Multiple Fax
A hearing on a petition by Hogan
Laboratories, Inc. to amend FCC
rules governing facsimile transmis-
sion was held before Commissioner
Robert Jones in New York City yes-
terday.
The company requested that the
regulations provide "that the trans-
mission of facsimile does not impair
the quality of the aural program be-
(Continued on Page 8)
V.I.P. Operators Plan
Radio Script Exchange
The V.I.P. Trading Post, a new
clearing house for local station pro-
grams and sales promotion ideas was
established in New York this week
as a division of V.I.P. Service, Inc.,
it was announced yesterday by Bill
(Continued on Page 2>
Byron Price Declines
State Department Post
Byron Price, who last Friday was
offered the position as Assistant
Secretary of State for Public Affairs,
has refused the job for financial
reasons, it has been learned. Price is
currently assistant Secretary Gen-
(Continued on Page 6)
AMA Mulling Radio Drive
On Health Insurance Issues
The American Medical Association,
which last week voted to establish
annual dues of $25 for its 142,000 ac-
tive members, is expected to launch
an educational campaign in radio
next year as a method of counter-
acting the government movement
toward a health insurance program.
Radio Daily learned yesterday.
Just what form the AMA broad-
casts will take remains to be es-
tablished. However, consideration is
being given to both the purchase of
national radio network time and
use of regional webs. These pro-
grams may be supplemented by lo-
calized broadcasts in key center
cities.
The question of "ethical" use of
commercial radio time has also been
the subject of AMA committee dis-
cussions, it was reported. General
feeling seems to be that whatever
(Continued on Page 6)
Washington Bureau of RADIO DAILY
Washington — Repeating his
contention that color video is
still well into the future, Dr.
Allen B. DuMont yesterday
told the Joint Committee on
the Economic Report that
business needs a better break
from the tax collectors. He
urged that businessmen be
permitted to charge off their
(Continued on Page 7)
Baseball's Attitude
On Radio Discussed
Representatives of the major
leagues and baseball high Commis-
sioner Happy Chandler, now meet-
ing in New York for the annual
winter baseball conference, are ex-
pected to revise major league base-
ball's policies with regard to radio
broadcasting, it was learned yester-
day. The baseball magnates decision
was in line with demands made last
(Continued on Page 6)
Roosevelt Forms Aaency
As AM-TV Package Firm
Hyde Park. N. Y.— Elliott Roose-
velt in association with Morgan
Jones, New York City radio and
television man, are forming a radio
and television production firm. The
business to be known as Roosevelt &
(Continued on Page 6)
ComiiHMidatioii
The City Council of Philadel-
phia last week adopted a resolu-
tion commending the Philadel-
phia Inquirer stations, WFIL.
WFIL-FM and WFIL-TV for their
safety campaign. Titled "Silly
Willie Safety Campaign" the re-
ries of radio and TV programs
were designed to educate the
people in the best habits of traffic
safety.
)
2
RADIO
DAILY
Tuesday, December 13. 1949
Vol. 49, No. 48 Tues , Dec. 13, 1949 10 Cts.
JOHN W. ALICOATE : : Publisher
FRANK BURKE : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays. Sundays
and Holidays at 1S01 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher ; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch. Vice-President; Chester B.
Bahn, Vice-President; Charles A. Alicoate,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily.
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338
Cable address: Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older. Chief 6417 Dahlonega Rd.
Phono: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Mananer
612 N. Michigan Ave.
Phone: Superior 7-1044
SOUTHWEST BUREAU
Paul Glrard, Manager
Tower Petroleum Bldg..
Dallas, Texas
Phono: Riverside 3518-9
Entered as second class matter, April 5.
1937, at the postoffice at New York, N. Y..
under the act of March 3, 1879.
FINANCIAL
= (December 12) S
NEW YORK
STOCK
EXCHANGE
Net
High
Low
Close
Chg.
ABC
8l/4
8
8'/s
Vs
Admiral Corp
191/4
183/8
185/s
+
5/8
Am. Tel. & Tel. . . .
148V8
1483/s
1485/g
+
Va
CBS A
277/8
273/4
27%
+
Vs
CBS B
273/4
32i/8
273,4
31
273/4
32V8
Philco
+
15/s
RCA Common
m/4
13
131/s
+
Vs
RCA 1st pfd
74
731/2
735/s
+
Va
Stewart-Warner
121/4
121/s
12'/8
V*
Westinghouse
31 V2
31
313/s
+
Vs
Westinghouse pfd.
Zenith Radio
103
103
103
32%
313/g
323,4
+
1%
NEW YORK
CURB
EXCHANGE
Hazeltine Corp.
163/4
I6I/2
16'/2
Va
Nat. Union Radio .
25/»
2 V2
25/8
OVER THE COUNTER
Bid Asked
DuMont Lab 14% '5%
Stromberg-Carlson 10% 12
WCAO (Baltimore) 17 20
WJR (Detroit) 7% 8
Newscasting Innovation
Planned In Miami
Miami — An innovation in TV
newscasting will be established this
Sunday when the Miami Herald and
its radio affiliate, WQAM, sponsors
a newscast over Florida's first tele-
vision station.
Lee Ruwitch, WTVJ general man-
ager, says the telecast will mark the
first time that a radio station owned
by a newspaper presents a news
program over a competing TV sta-
tion. It is also the first time in
Florida, he said, that a newspaper
and a radio station collaborated in
presenting a video show.
The newscast, Televiews of the
News, will be a weekly feature, he
added.
V.I.P. Operators Plan
Radio Script Exchange
(Continued from Page 1)
Murphy, head of V.I. P. Service, Inc.
Purpose of the Trading Post, ac-
cording to Murphy, is to act as an
exchange for local station managers
requesting specific shows for a client.
The idea, he said, stemmed from the
organization's gift supplying service
to give-away shows which resulted
in numerous inqueries from the sta-
tion managers for specific program
and sales promotional ideas that had
proven successful on other stations.
Murphy said that nearly all pro-
grams which V.I.P. will supply to
stations are the brain children of
local producers and writers. He said
they would receive royalties on any
shows sold through his service, such
royalty to be based on a percentage
of the weekly price of the show.
Now Serving 100 Stations
V.I.P. is currently providing
prizes to about one hundred stations
for use on give-aways and Murphy
says he has at least 200 other stations
waiting for merchandise. Murphy
stated that, contrary to the trend
throughout the rest of the industry,
his organization is finding it difficult
to supply all stations requesting the
merchandise service.
V.I.P. has also packaged five shows
which are now being used on sta-
tions throughout the country. These
include "Cinderella Holiday," "Cross
Questions," "Country Store Quiz,"
"Cut and Take" and "Manhattan
Holiday."
According to V.I.P., the "crying
need" now is for good teen-age pro-
grams and a good early evening
quarter or half-hour program ap-
pealing to men.
The V.I.P. package ideas will be
mostly live and not transcribed. All
programs will be exchanged on a
non-talent basis with the exception
of those angled for network sale.
RCA Develops Kit
To Alter Turntable
Camden — A kit of parts for radio
stations to convert RCA model 70-C
or 70-D turntables to play 45 rpm
records will be available in January,
RCA announced yesterday. The cost
of the conversion parts will be about
$70. A special pick-up for the new
records will also be in production by
that time.
Will Discuss TV Programs
A panel discussion of "Television
Programming and Production" will
feature Thursday night's meeting of
the American Television Society at
the Park Sheraton Hotel, E. P. H.
James, chairman of the program
committee, said yesterday. Jerry
Danzig, director of television scripts
at CBS, will act as moderator. Par-
ticipating in the panel will be Henry
White, president of World Video,
Inc., Worthington Minor, CBS pro-
ducer; Burke Crotty, executive pro-
ducer of ABC; James Caddigan,
program director DuMont, and
Charles B. Brown, of Masterson,
Reddy and Nelson.
All Star Cast Set
For CBS Xmas Program
Jack Benny will head an all-star
cast in an hour-long Mel Ferrer
production of "The Man Who Came
To Dinner" to be presented over
CBS at 5 p.m., (EST) on Christmas
Day sponsored by Hotpoint, Inc.
Benny, who will portray Sheridan
Whiteside, will be assisted by John
Garfield, Henry Fonda, Gregory
Peck, Charles Boyer, Gene Kelly
and Rosiland Russel.
The show is a holiday one-shot.
Advertise Capehart Line
At Home with Lionel Barrymore.
heard over WMGM each Tuesday,
Thursday and Saturday from 7: 15 to
7:30 p.m., will be sponsored by Frost
Refrigerators, Inc. to advertise Cape-
hart Television. The MGM trans-
cribed program brings Lionel Barry-
more to the mike with philosophical
observations and reminiscenes about
famous people. Getschal & Richards,
Inc. is the agency.
Lamb Named Veep
Anthony H. Lamb has been ap-
pointed vice-president of the Weston
Electrical Instrument Corporation of
Newark, N. J., Earl R. Mellen, presi-
dent, has announced. Lamb has been
with Weston since 1934 and will as-
sume responsibility for the operation
of the Tagliabue Division.
Eldon Park, 40, Dies;
Crosley-WINS Official
(Continued from Page 1)
wife and two children; Richard 9,
and Roger 2.
The deceased, a resident of Roslyn,
L. I., will repose at Fairchild Funer-
al Home, Northern Blvd., Manhasset,
L. I„ tonight and until 2 p.m. tomor-
row. Interment will take place Fri-
day morning in Cincinnati.
Born In Indiana
Park, a native of Bluffton, Ind..
had been associated with the Crosley
organization for 20 years, his entire
business life. While still a student at
the University of Cincinnati he ac-
cepted a position as assistant traffi :
manager for Crosley, and following
graduation in 1933 he was succes-
sively program co-ordinator, net-
work program supervisor, assistant
sales manager, assistant general
manager, program director, vice-
president in charge of Crosley pro-
grams and general manager of
WINS.
Shopping Program On TV
Shop by Television, a weekly
program with tips to shoppers and
housewives over WMAL-TV in Bal-
timore, will become a half-hour
feature today, Tuesday. December 13.
Somehow this duck is all balled up. She shouldn't be
messing around with those baby cockers— she's got herself in
the wrong place.
How about your radio advertising in Baltimore? Is it placed
right? If it's on W-I-T-H, you're all set for profitable sales!
Because W-I-T-H is the big bargain buy in this rich town.
W-I-T-H delivers its big audience to you at the lowest cost-
per-listener on any station in town. It covers 92.3% of all the
radio homes in the Baltimore trading area.
So make sure your radio advertising is in the right bailiwick.
Call in your Headley-Reed man and get the full W-I-T-H
story today.
BALTIMORE, MARYLAND
Tom Tinsley, President - Represented by Headley-Reed
Can you afford NOT to buy a radio show
7. which coast to coast LISTENERS received
so enthusiastically that THEY offered to
pay the talents costs of the entire program
to continue enjoying it, and
2, which Schwerin says is the best-liked show of its type
yet tested by his system (over 3000 shows) — even
topping, among many others, one of the highest-rated
commercial shows on the air {"People Are Funny"*) ? ?
WE HAVE IT!!!
phone
MUrray Hill 9-6199
or write
Jack Barry Productions, Inc.
104 EAST 40th STREET
NEW YORK 16, N. Y.
Currently Producing
"JUVENILE JURY" "THE JOE DiMAGGIO SHOW"
(General Foods) ( M & M Limited)
( Sorry, John)
How to Get
Every Sixth Radio Home... FREE
After serving as the "different" network for
nearly 15 years, we now find that difference
branded— in earthy, fiscal terms— by the authori-
tative Mr. A. C. Nielsen. His studies reveal that
the price of five radio homes on other networks
will get you six on Mutual. In terms of actual
audience millions, this plus can shape a Rainier-
size peak on your sales horizon.
One thing we like about the Nielsen "Homes
per Dollar" Index is that it reports just that. It
takes full note of ratings, but it keeps an equally
clear eye on the cost of each rating. By dividing
net time and talent costs into homes actually
delivered, it comes up with data to warm the
heart of any comptroller.
+
REMEMBER THESE OTHER MUTUAL PLUS-DIFFERENCES:
Lowest Costs, Hookup by Hookup, of All Networks
500 Stations,- 300 the Only Network Voice in Town
Maximum Flexibility for Custom -Tailored Hookups
'Where-To-Buy-lt'Cut-lns Available at No Extra Cost
Another thing we like about the Index is the way
it weighs all four networks — strictly by homes-per-
dollar — during the latest winter-peak period of
January-April, 1949:
Average Once-A-W.*k
Commercial Program on
All 4 Networks
Other 3 Networks
MUTUAL
Radio Homot Dolivorod
por Dollar of Actual Colt
336
328
398
Based on Total Audience data. Programs sponsored by religious organizations omifled.
Here is dollars-and-sensible proof of the matchless
economy of network radio... the nation's only true
mass medium. Here, too, is challenging evidence of
how much more your radio program can accomplish
on this "different" network.
The Difference is MUTUAL!
th.
mutual
broadcasting
system
RADIO DAILY:
Tuesday, December 13, 1949
Baseball's Altitude
On Radio Discussed
(Continued from Page 1)
year by the U. S. Department of Jus-
tice that certain aspects of the
league's broadcast policy made them
liable to litigation on the grounds
that organized baseball was an in-
terstate commerce.
A recent settlement between the
Justice Department and Commis-
sioner Chandler clarified what was,
and what was not, interstate com-
merce insofar as baseball was con-
cerned. Now, according to a spokes-
man for the Commissioner's office, it
would be Chandler's difficult job to
work out a realignment with the
various clubs in both leagues.
In addition to the Justice Depart-
ment's demands, there are territorial
conflicts involved.
Commissioner Chandler lunched
yesterday with leagjie presidents'
Harrige and Frick and the matter
was discussed informally, however,
it will probably not be until today or
tomorrow that the problem is re-
solved in the closed meetings be-
tween league representatives at the
Hotel Commodore.
Byron Price Declines
State Department Post
(Continued from Page 1)
eral of the United Nations at a re-
ported $20,000 per year base salary
which is tax exempt plus additional
allowances.
The State Department's New York
publicity office said yesterday that
they "had no idea" as to who would
now be offered the post and stated
that any forthcoming announcement
would emanate from Washington
headquarters. George V. Allen held
the position prior to his appointment
by President Truman as American
Ambassador to Yugoslavia.
Among other things, the Assistant
Secretary of State for Public Affairs
is responsible for complete supervi-
sion of Voice of America operations.
Roosevelt Forms Agency
As AM-TV Package Firm
(Continued from Page 1)
Jones, Inc., will deal with plays,
productions, scripts, transcriptions
and other interests for radio, televi-
sion and theaters.
The firm is also authorized in its
certificate of incorporation to ac-
quire, use and sell radio and TV sta-
tions and theaters. Ruth E. Hayes of
New York City is listed as a director
of the firm.
Poppele To Speak
J. R. Poppele, v-p and chief engi-
neer of WOR, will address the
American Institute of Architects on
Tuesday, December 13 at a luncheon
held at 140 East 40th Street. Pop-
pele's topic will be "Television and
the Architect."
Man About Manhattan. . .
• • • Some TV dealers who can't fill orders ior Christmas de-
livery are telling their customers to withhold buying a set until after
the holidays. They forecast price reductions and the advent of color. . . .
Maurice Mitchell, director of Broadcast Advertising Bureau, denying
rumors that he's had any job offers and says he's perfectly happy
with his present chores. . . . Watch for a battle royal between Nielsen
and Hooper for the radio-TV rating biz during 1950. ... Is "The Clock"
headed for the coast for celluloid treatment? . . . Starting Jan. 2nd,
MilcfiN^^Fenton's "Look Photo-Crime" half-hour series will be heard
over ABC? five days-wweek. No cast set as yet. . . . Bob Tucker, of
J. Walter Thompson, will add to his chores of casting the Kraft show
with the new "Believe-it-or-Not" TV'er which comes back Jan. 4th to
NBC. . . . Johnny Desmond's Ronson show switches from Mutual to
ABC on Jan. Hth. Jean Carroll, rated by the Berle world as the best
of the femme comics around, is due for her own teevee stanza in Jan.
Tommy Rockwell is readying a variety package to headline her. . . .
Jerry Wayne into the Baltimore Hippodrome on the 29th. . . . Lanny
Ross appointed a delegate of AGMA for Television Authority.
it it it it
• • • Cedric Adams reports that a television actor was
booked the other day to play the part of a convict and part of
the show had to be photographed near a prison outside of New
York City. The actor donned his convict suit (the striped variety) ,
traveled clear across Manhattan and then took a ferry to the
prison site. Nobody halted his car. Nobody tried to stop him. Pe-
destrians didn't even show any amazement when he stopped to
ask directions. En route he waved to two cops. The cops waved
back!
it- it it it
• • • THAWTS WHILE THINKING: Can't think of a more con-
sistent singer than the boy with the smile style — Jack Smith. ... In
contrast is Dick Haymes. who follows immediately on the same web.
Once a great singer, Dick now runs the vocal gamut from excellent
to mediocre and on the same stanza, too. . . . Ken Carpenter, a top
announcer always, should be slowed down on the opening of the Amos
'n Andy stanza. With music behind him and his rapid delivery, you
can't grasp all the cast names. . . . Hope Miller, a newcomer to "Leave
It To The Girls" Sunday, proved as articulate as she is lovely and was a
welcome addition to the regular panel.
it it it it
• • • Gene King, WCQP's program director, is doing a
slow burn up in Boston over the current gag to introduce him
as 'IBetsy King's fattier." However, his 'burn' is prob'ly a gag
too, as Gene is plenty proud of the little Princess. She's devel-
oped into a top air favorite in Beantown and the Navy is throwing
her a 9th birthday party aboard an aircraft carrier on the 17th.
So you can't blame the old man if he's in the market for new
vest buttons from time to time.
it it it it
• • • SMALL TALK: That sweet Macy advertising tie-up with
Dennis James was knocked off by Willard Keefe and Dave Tobet who're
doing his press. . . . Carl Erbe and Chas. N. Maybruck have teamed
up with a new public relations firm. ... Jo Lyons off for a Puerto Rico
vacation and the opening of the Hilton Hotel down there. . . . WHOM
readying a series ol transcriptions plugging safety in Italian, Polish
and Spanish for the Nat'l Safety Council for free distribution throughout
the country. . . . Bob Thompson now assistant to Dick Pack, WNEW
publicity chief. . . . Irving Fields broadcasting with his trio over Mutual
irom the Weylin four times weekly.
AMA Mulling Drive
On Health Insurance
(Continued from Page 1)
is done must be on a level that will
get public acceptance and above
criticism. It has been known that
the AMA has been sampling Tadio
commentator references to their ac-
tivities for sometime. The organiza-
tion has obtained transcriptions of
comments in a number of cities and
through network news broadcasts.
Mutual Web Plans
Pension Documentaries
Mutual will present a special se-
ries of four radio documentaries
concerned with pensions and their
cost. Slated for presentation in
January, the documentaries have
been prepared by MBS' newsmen
in key cities throughout the country
in collaboration with executives of
insurance companies, federal se-
curity officials and noted econo-
mists. No specific dates or time
slots have yet been announced.
'Veep' To Be Guest
Alben W. Barkley, the "Veep," is
scheduled to guest star on the Hor-
ace Heidt show Dec. 18, when Heidt's
outstanding discoveries of the year
compete over the CBS web for $5,000
in prizes.
Rhymali ne Time, featuring emcee
David Andrews, pianist Harry
Jepks and KMBC-KFRM's cele-
brated Tune Chasers, is one of
the Heart of America's favorite
morning broadcasts. Heard each
weekday morning from 7:30 to
8:15, Rhymaline Time is a musi-
cal-comedy program that pulls
more mail than any other current
"Team" feature.
Satisfied sponsors have includ-
ed, among others, Katz Drug
Company, Land -Sharp Motors,
Jones Store, and Continental
Pharmaceutical Corp.
Contact us, or any Free & Peters
k "Colonel" for availabilities!
J
KM BC
of Kansas City
KFRM
tor Rural Kansas
Section of RADIO DAILY. Tuesday, December 13, 1949 — TELEVISION DAILY is fully protected by register and copyright
DuMONTASKS TAX AID FOR COLOR
TELE TOPICS
HOLLOWING THE DELIGHTFUL Paul
' Whiteman show on ABC Sunday nites
is an opus called "Hollywood House,"
which does nothing to hold the audience
attracted by Pops. Sub-title for the Coast
origination might well be "Never give
the audience an even break." Most of
the gags were antediluvian and the few
switches were telegraphed from 'way
back, while the two-fold piece de resis-
tance was a squirting Coke machine and
a seltrer bottle fight. These and other
antics seemed to be material that even
Berle has discarded. . . . Regulars involved
in the stanza, which followed the delight-
ful Paul Whiteman show, are Jim Backus,
as the manager of the hostelry of the
title; Dick Wesson, as a bellboy therein,
and the Page Cavanaugh Trio. Guests this
week were the singularly unappealing Joe
Besser, Florence Bates, as a high society-
type con gal, and Connie Haines, who
happily was allowed to sing without tak-
ing part in the other activities. Of the
lot, Wesson tried hardest and with the
most success, but he too was defeated by
the script. . . . Program is produced by
Joe Bigelow and directed by George
Cahan.
THE TV UNIT of New York City's
' WNYC is looking for a motion-picture
director and a film-tele writer. Letters of
application, giving experience, should be
sent to unit chief Cliff Evans at 500 Park
avenue. ... It had to happen sooner or
later dept.: During a closeup of singer
Evelyn Lynn on WKY-TV, Oklahoma City,
recently, a fly chose her nose for a land-
ing strip and came in on the beam. Eve-
lyn brushed it away, but the insect re-
turned again and again. For several min-
utes poise and charm battled against the
determined pest until a cameraman
walked onto the set with a flyspray and
ended the battle. . . . Detroit distributors
polled by WXYZ-TV report a continuing
shortage of receivers — 9,243 were sold
there last month to bring the Motor City's
total to 137,765. . . . Carlton Morse has
signed stylist Frances Hodges to an exclu-
sive pact to design wardrobes for femme
cast members of "One Man's Family."
ONE OF THE MOST EXTENSIVE spot
campaigns on the air has been de-
veloped by Ruthrauff & Ryan for Dodge
autos. Their talking animal films pro-
duced by Jerry Fairbanks are now regu-
larly aired by 56 stations. . . . Bob Ste-
vens, of CBS, is taking a breather from
his chores as a director to devote more
time to producing his, .two shows, "Sus-
pense," and "Romance. ' One of Stevens'
stories, "Bomber Command," is being
adapted for "Suspense" by Halsted Welles.
WXEL, 3rd In Cleve.,
To Debut Saturday
Cleveland — WXEL. this city's
third station, will begin commercial
operations Saturday with top offi-
cials of DuMont, RCA, Capehart-
Farnsworth participating in dedica-
tion ceremonies and dinner along
with local and state political leaders.
Station has signed a primary af-
filiation contract with the DuMont
web and will carry also ABC, Para-
mount and WPIX programming.
Basic,, evening hourly rate will be
$500 and spot rate $60.
Owned By Herbert Mayer
Owner Herbert Mayer, president
of Empire Coil Co., will serve as
president of the outlet. Franklin
Snyder is commercial manager;
Russell Speirs, program director;
Thomas Friedman, chief engineer,
and Barbara Snyder, publicity.
Station has installed GE transmit-
ter and film equipment and RCA
studio cameras. Six-bay superturn-
stile antenna is atop a 437-foot tower
adjacent to the transmitter building
in Cuyahoga County,, ten miles south
of downtown Cleveland.
Digges Takes CBS TV Post
Sam Cook Digges has been ap-
pointed manager of television for
the Chicago office of CBS Radio
Sales effective Jan. 3, Carl J. Burk-
land, general manager of CBS Radio
Sales announced yesterday. Digges
has been with the CBS sales organi-
zation since April, '49 and previously
was associated with WMAL-WMAL-
TV. He was active in a number of
Washington advertising and philan-
thropic organizations before coming
to New York last April.
Tibbelt Opera Group
Signs For CBS Series
CBS has signed with Lawrence
Tibbett and Henry Souvaine for a
program series by the Opera /Televi-
sion Theater, of which Tibbett is
artistic director and Souvaine man-
aging director.
Initial production,- Bizet's "Car-
men," will be aired Jan. 1, 5-6. p.m.,
EST, with Gladys Swarthout, Robert
Merrill and Robert Rounseville in
the lead roles and Tibbett serving as
narrator. -;
Future plans call for presentation
of operas in 60 to 90 minute periods
with a reportory company of guest
conductors and singers. Programs
will originate from the CBS studios.
Boris Goldovsky, operatic director
of the Berkshire Festival, will stage
the group's preem. Walter Ducloux
will be musical director and CBS
designer Richard Rychtarik, former-
ly with the Metropolitan Opera, will
do the sets.
Dorland Ups Barnes
Howard G. Barnes, director of
Dorland, Inc.'s radio and TV division
and member of the ; Plans Board
sinee -he joined the agency in 1948,
has been upped to vice-president in
charge of radio and TV. New post is
part of Dorland's expanded radio
and TV activities. <
For the past 10 months, Barnes and
other agency toppers have been
carefully testing out degree of in-
terest in video' on part of their ac-
counts and conclusion was- such that
agency is pulling out all stops on be-
half of the medium. Some of Dor-
land's video-active 'clients include
A. S. Beck, Helbros Watches, Am-
eritex Fabrics.
Telenews-INS Near Black Ink
In Three-Way Newsreel Service
With new clients being added al-
most daily, the Telenews-INS three-
way newsreel service is nearing
the break-even point, a spokesman
for the combined operation revealed
yesterday.
The daily, newsreel, the combine's
most popular TV feature, is cur-
rently being aired by 37 stations in
all parts of the country and is
sponsored on 27 of these outlets.
The weekly news roundup, using
footage "salvaged" from the daily
operation, is now on 23 stations, of
which 13 have landed sponsors.
"This Week In Sports," a weekly
quarter-hour roundup utilizing its
own coverage, is commercial on
seven stations and carried sustain-
ing by five other outlets. In addition,
a three-minute portion of the reel
is bankrolled on the N1BC web by
Bond Clothes.
Circulation., Most Important
The spokesman said that the end
of red ink for the newsreel is de-
pendent, like* most stations, on cir-
culation." The continuous increase
in circulation, coupled with a very
low percentage of cancellations, he
said, points to break-even status in
the near future.
Sees 'Breah9 Vital
To Advance Of
Polychrome
(Continued from Page 1)
equipment costs more rapidly than
is now permitted, and suggested
other tax changes. Some companies.
Dr. DuMont told the Congressmen.
"are experiment-
ing along the
line of how bad
a color picture
they can get
away with. But
we don't go that
far."
He said there
should be no
FCC authority
for color TV un-
til the picture is
as clear and as
well defined as
the best black
and white pic-
ture of today. He traced rise of the
Allan B. DuMont Laboratories, from
the start in 1931 with $1,000, until
today, when capitalization is about
$22 million. Sales this year are esti-
mated to go to $45,000,000, with
$80,000,000 predicted for next year,
he said.
Sees Expansion Needed
Dr. DuMont made it plain that he
did not see how such phenomenal
growth would have been possible as
the tax laws stand today. Observing
that the plant expansion accomplish-
ed since the war is already out-
moded, he said new expansion is al-
ready needed. He hopes to be able to
finance it out of profits.
DuMONT
Dep't Store Signs WNBT
For Two-Hour Xmas Show
Largest department store venture
into TV to date was claimed by
WNBT yesterday when it announced
that Abraham & Straus, Brooklyn
store, had signed for a special two-
hour program on Christmas Day.
Originating from St. Nicholas
arena at a cost said to be in excess
of $10,000, program will feature a
carnival format with animal, wild
west, trapeze and trampoline acts,
children's entertainers, sports celebs
and St. Nick.
Pact was placed through Kieswet-
ter, Wetterau & Baker, with Joseph
Goodfellow representing the station.
Milwaukee Tops 60,000
Milwaukee — Set sales again set a
new record in the Milwaukee area
during November with a 60,000 total,
according to latest monthly survey
of dealers and distributors.
8
RADIO DAILY
Tuesday. December 13, 1949
FCC Holds Hearing
On Multiple Fax
(Continued from Page 1 )
low 15,000 cycles per second," that
"the facsimile subcarrier used to
modulate the radio carrier shall be
25,000 cycles per second," and that
facsimile stations be allowed to op-
erate on unlimited time.
The standards now set up by the
FCC requires that a facsimile does
not degrade the sound below 10,000
cycles and limits broadcasts to one
hour daily for facsimile stations and
three hours for multiplex or systems
sending facsimile and sound simul-
taneously.
John V. L. Hogan testified that his
company now has a system available
meeting these higher standards. He
also said that it was now possible to
broadcast T-V, A-M, and facsimile
simultaneously. Commissioner Jones
asked about the cost of converting
present receivers to the new multi-
plex system and Hogan replied that
it would cost about four or five dol-
lars to convert existing sets and less
for new ones.
No other petitions for an appear-
ance were presented to the FCC, but
William Halstead, an independent
consulting engineer, was allowed to
testify. He explained experiments
conducted for the Rural Radio Net-
work on a system involving the use
of FM for both the facsimile and
aural broadcasts. The Hogan system
uses FM and AM.
Jones held the record open for ten
days to allow both Hogan and Hal-
stead to present further exhibits.
A series of experiments were con-
ducted by the laboratories to display
their system. The first involved send-
ing facsimile within the room at the
laboratories headquarters. The sec-
ond test was sent from Columbia
University through Major Arm-
strong's Alpine station, KE2XCC.
One of the items was a congratula-
tory message from Columbia's Dean
Ackerman.
Harry Plotkin, FCC counsel, John
Willoughby, chief engineer for the
Commission, and Cyril M. Braum,
chief of the FM broadcast division
for the FCC were also present.
Elliott Crooks, v-p in charge of
broadcast facsimile for Hogan Lab-
oratories, said after the hearing that
the multiplex system has been tested
and found successful. He added that
one program of facsimile in New
York would "break the dam" and
start widespread use of facsimile in
public places. The new system which
does not require FM broadcasters to
stop aural programs when sending
facsimile, make it practical, Crooks
said.
Will Aid Foundation
Robert Q. Lewis, Abe Burrows,
Herb Shriner, Janette Davis, and
Art Waner's Orchestra will be fea-
tured in a special comedy, song and
variety half -hour program over CBS
Dec. 18, to aid the Arthritis and
Rheumatism Foundation. Program
will be directed by Norman Winter.
NETWORK SONG FAVORITES
The top 30 songs of the week (more in case of ties), based
on the copyrighted Audience Coverage Index Survey of
Popular Music Broadcast over Radio Networks. Published
by the Office of Research, Inc., Dr. John Peatman, Director.
Survey Week of December 2-8, 1949
TITLE PUBLISHER
A Dream Is A Wish Your Heart Makes Walt Disney
A Dreamer's Holiday Shapiro-Bernstein
A Thousand Violins Paramount
Ain't She Sweet Advanced
Bibbidi Bobbidi Boo Walt Disney
Bye Bye Baby J. J. Robbins & Sons
Crocodile Tears Johnston Mon lei
Dear Hearts And Gentle People E. H. Morris
Don't Cry Joe Harms
Envy Encore
Happy Times Harms
Hop Scotch Polka Cromwell
Hush Little Darlir.' Michael
I Can Dream Can't I Chappell
I Never See Maggie Alone Bourne
I've Got A Lovely Bunch Ol Cococmuts Cornell
Jealous Heart Acuff & Rose
Last Mile Home Leeds
Merry Christmas Polka Alamo
Mule Train Walt Disney
Old Master Painter Robbins
River Seine Remick
Room Full Of Roses Hill & Range
Rudolph The Red-Nosed Reindeer St. Nicholas
She Wore A Yellow Ribbon Regent
Slipping Around Peer
Stay Well Chappell
That Lucky Old Sun Robbins
You Told A Lie Bourne
Younger Than Springtime Chappell
You're Breaking My Heart Mellin
Christmas Song Burke & Van Heusen
Here Comes Santa Claus Western Music
Let It Snow. Let It Snow. Let It Snow E. H. Morris
Santa Is Comin' To Town Feist
White Christmas Berlin
Winter Wonderland Bregman-Vocco-Conn
You're All I Want For Christmas Porgie
Be The Good Lord Willing Blossom
Charlie My Boy Bourne
Daddy's Little Girl Beacon
Enjoy Yourself E. H. Morris
Farewell Amanda Chappell
Festival Of Roses Witmark
I Want To Wish You A Merry Christmas Republic
If I Ever Love Again Paxton
I'm In Love United
In Santiago By The Sea Life Music
Johnson Rag Miller
Just For Fun Paramount
Let's Harmonize Santly-Joy
Merry Christmass Waltz Advanced
My Street Campbell
Someday You'll Want Me To Want You Duchess
Souvenir Beacon
Sweetest Words I Know Life Music
Toot Toot Tootsie Goodbye Feist
'Way Back Home Bregman-Vocco-Conn
You're Always There Bregman-Vocco-Conn
Copyright, 1949 by Office of Research, Inc.
NARBA Conference
Adjourns For 4-Mos.
(Continued from Page 1)
was to draft a new treaty to replace
the Havana (1937) Agreement which
expired in March, 1949. At the time
of the 1937 agreement, the confer-
ence had to concern itself with the
allocation of frequencies for a little
more than 2,000 broadcasting sta-
tions. At the time of the Washington
Conference in 1946, which extended
the original Havana Agreement for
a three-year period under an interim
agreement, the number of broadcast-
ing stations had risen considerably
and today they total 2,964.
The countries concerned with the
107 frequencies are Canada, United
States, Cuba, Mexico, Dominican Re-
public, Haiti, The Bahamas and
Jamaica.
The recess will give the United
States and Cuban delegations a
chance to discuss the channel dif-
ferences between the two countries
and these discussions will get under
way in Havana early in February. It
is hoped that these meetings will
produce a basis for final negotiations
when the NARBA meeting is re-
sumed in April.
Motor Boat Show Plans
N. Y. Spot Campaign
An extensive advertising campaign
including radio has been mapped
out to publicize the 40th National
Motor Boat Show, H. A. Bruno &
Associates announce. The show will
be held at New York's Grand Central
Palace from January 6 to 14.
Publicity will begin on Wednes-
day, December 14 and continue until
the end of the show. Radio spots
will be placed by the A. Lewis
King Radio Advertising on approx-
imately six New York stations be-
ginning on January 2. A tentative
list includes WNEW, WMCA, WBNX,
WMGM, WINS, and WOV.
WEVD
117-119 W. 46 St
HENRY GREENFIELD. Mf . Director NY IB
VOL. 49. NO. 49
NEW YORK, WEDNESDAY, DECEMBER 14, 1949
TEN CENTS
CBC ANNOUNCES CANADIAN TELE PLANS
To 'Language' Charge
Washington Bureau of RADIO DAILY
Washington— "The FCC has been
asked to take on a new function,"
attorneys for publisher Generoso
Pope said yesterday — that of guaran-
teeing the jobs of employes of WINS.
Attorney Marcus Cohn also quoted
at length from utterances of former
FCC chairman, James Lawrence Fly,
on the value and propriety of for-
eign-language broadcasting. Pope,
present licensee of WHOM, seeks to
buy WINS from Crosley Broadcast-
ing Corp.
Fly, as counsel to the WINS em-
(Continued on Page 6)
Lee Bland Will Head
WCCO Program Dept.
Lee Bland, now assistant director
of special events for CBS, has been
appointed program manager for
WCCO, 50,000-watt CBS-owned Min-
neapolis-St. Paul station, it has been
announced by Wendell B. Campbell,
WCCO general manager. Blands ap-
pointment is effective Jan. 3.
Gene Wilkey continues as assistant
general manager and assumes new
duties as WCCO general sales man-
ager. Bland will assume many of his
programming duties.
With CBS since 1941, Bland was
(Continued on Page 2)
Two Stations Off Air
As Result Of Accident
Albany, N. Y— The crashing of a
trailer-truck into a power line pole
at Glenmont knocked WXKW off
the air for two hours and WROW for
40 minutes, at the start of their
broadcast day. The two stations have
transmitters in the suburb.
May Ban Bingo
Montreal — Broadcasting of
Bingo and similar games of
chance may come under the ban
of the Canadian Broadcasting
Corporation. It was announced
that the governors will consider
a resolution against such games
at their next meeting. It will
hear representations, both oral
and written, at this meeting from
all parties concerned.
For Men Only
Greensboro, N. C. — Demon-
strating the effectiveness of radio
advertising and the fact that
mere man enjoys the distinction
of having his own shopping night.
Gilbert M. Hutchinson, general
manager of WBIG, and the
Greensboro Merchants Associa-
tion, combined in staging a
"Men's Night Only" for Christ-
mas shoppers.
The idea originated with Bob
Tones, who conducts an early
morning program, "Groans by
Jones." It received the quick
okay of General Manager Hut-
chinson and the approval of the
Merchants Association.
Men shoppers took over the
Greensboro department stores
last Friday night. Women shop-
pers were barred and the stores
even put on male clerks in the
lingerie department for conveni-
ence of the customers.
"It was a great success," Hut-
chinson said. The Merchants As-
sociation has asked us to repeat
it again next year."
14-Million In Billings
Signed Up By CBS
CBS will realize more than $14,050,-
000 in year-end sponsorship renewals
and new business starting immedi-
ately after the first of the year, the
web announced yesterday. CBS has
renewed eight different sponsors for
fifteen different programs for a total
billing of $10,250,000. In addition, the
(Continued on Page 5)
,500,000 Loans To Government Web
Providing For Three Stations — Two
In Montreal And One In Toronto
President To Speak
On Xmas Eve Program
Washington Bureau of RADIO DAILY
Washington — President Truman
will speak over the four major net-
works and many independent sta-
tions from Independence, Mo. on
Christmas Eve. The speech will be
part of the ceremonies attendant to
the lighting of the nation's Christmas
tree on the White House lawn.
The half-hour broadcast from 5 to
5:30 p.m. (EST) will include carols
sung by the National Press Club, the
music of the United States Marine
Band, and a talk by Secretary of In-
terior Oscar Chapman.
Record Nov. Business
Reported By WGAR
Cleveland — Carl E. George,
WGAR, veepee and sales head an-
nounced yesterday that November
was the all-time biggest month from
point of business in the 19-year-old
(Continued on Page 2)
Disc Jockey To Interview
Baseball Stars In Flight
Steve Ellis of WMCA will take to
the air literally today when he
records three broadcasts with a
group of stars in a flight over New
(Continued on Page 4)
$350,000 Pillsbury Contest
Pays Publicity Dividends
The $350,000 investment by Pills-
bury Mills in its nationwide Grand
National Recipe and Baking Contest
paid off in goodwill, sales of the
company's products and publicity,
according to Robert Keith, Pills-
bury's director of advertising and
public relations. Top prize of $50,000
went to Mrs. Ralph E. Smafield of
Detroit at yesterday's closing lunch-
eon at the Starlight Roof of New
York's Waldorf-Astoria.
Pillsbury took over the Waldorf's
Grand Ballroom on Monday, install-
ed 100 General Electric stoves and
set the finalists in the contest to
work preparing their specialties in
a "bake-off for final judgement
yesterday. The finalists, Keith said,
were selected in a series of nation-
wide bake-offs from more than 300,-
000 entries.
In addition to a free trip to New
(Continued on Page 5)
Montreal — Plans being- fi-
nalized by CBC call for con-
struction of two TV stations
in Montreal — one English and
one French — and one outlet
in Toronto. First test pro-
grams are expected to be on
the air next autumn, with
regular programming slated
to get under way by Septem-
(Continued on Page 7)
Philco Earnings Rise
During Past 3 Months
Philadelphia — Philco earnings in
the last three months of 1949 are ex-
pected to be greater than the total
earnings for the first nine months of
the year, William Balderston, presi-
dent, has announced.
Sales of $150 million brought earn-
ings equal to $1.32 on common stock
in the nine months ending Septem-
ber 30, the report showed. Net earn-
( Continued on Page 6)
WLIB Making Strong Bid
For Negro Market In N. Y.
WLIB will add a number of new
programs of interest to the Negro
market, Harry Novik, general man-
ager of the station announced yes-
terday.
The first of the shows will be a
three-hour salute to Harlem which
will be run this Saturday, December
17 in cooperation with the Pittsburgh
(Continued on Page 6)
Lindbergh On \B€
Col. Charles A. Lindbergh will
be heard on ABC Saturday from
9:15-9:30 p.m., when he delivers
an address, his second since the
end of the war, at the dinner of
the Aero Club in Washington,
D. C. He will receive the 2nd
annual Wilbur Wright A wend
for "distinguished service to avi-
ation." Date is the anniversary of
the Kitty Hawk flight.
Wednesday, December 14, 194<
RADIO PAILY= =
I ' * J I J
Vol. 49, No. 49 Wed., Dec. 14, 1949 10 Cts.
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch. Vice-President; Chester B.
Bahn, Vice-President; Charles A. Alicoate,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily.
1501 Broadway. New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337, 7-6338.
Cable address : Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older, Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
612 N. Michigan Ave.
Phone: Superior 7-1044
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
under the act of March 3, 1879.
FINANCIAL
' (December 13)
NEW YORK STOCK EXCHANGE
High Low Close
ABC 8% 81/g 8V4
Admiral Corp 19 18% 183,4
Am. Tel. & Tel. .1461/2 146'/4 146'/2
CBS A 28'/4 27'/2 28
CBS B 28
Philco 3J38
RCA Common ... . 133/8
Stewart-Warner . . . 12'/2
Westinghouse 31% 31 '/2
Westinghouse pfd. 102 102
Zenith Radio .... 33'/4
NEW YORK CURB EXCHANGE
Hazeltine Corp. 16% 16% 16%
Nat. Union Radio 2% 2l/2 1%
OVER THE COUNTER
Bid
DuMont Lab 14%
Stromberg-Carlson 10%
Net
Chg.
+ %
+ %
+ %
27%
32%
131/4
121/4
32%
28
33
131/4
12 3/8
31%
102
33
+ %
+ Va
+ %
+ 1/4
+ %
Asked
15%
12
Insurance Co. Renews
World News Roundup
"World News Round-Up," CBS
co-op series, has been renewed for
52 weeks starting December 31 by
the Metropolitan Life Insurance Co.
over WCBS. Program is a Monday
through Saturday early morning
presentation with Ned Calmer re-
porting from New York and fea-
tures round - the - world pickups.
Young and Rubicam, Inc., is the
agency.
* C0IT1ING AND GOING *
WENDELL CAMPBELL and TONY MOE have
returned to WCCO, Minneapolis, following a
short trip to New York for conferences with
Columbia network executives.
KENDALL FOSTER, newly-elected vice-presi-
dent in charge of television for the William
Esty Co., has arrived by plane in Hollywood,
where fie will arrange the taking over of the
Ed Wynn video show for Camels, client of the
agency.
HARRY LA MERTHA, radio editor of the
St. Louis Globe-Democrat, and JIM SPENCER,
of the St. Louis Post-Dispatch, are en route
back to Missouri none the worse for having
exposed themselves to guest shots on the
Arthur Godfrey show over CBS on Tuesday
morning.
HILDA WATSON, office manager of the
NBC public affairs and education department,
on Dec. 22 will fly to England to spend 10
days of the Christmas season with her family.
WILLIAM THORPE, member of the sales
department at WFBL, Syracuse, N. Y., and
his bride are honeymooning in New York.
DAVE GARROWAY, comedian and master of
ceremonies whose morning program is heard
on NBC from Chicago, today will leave the
Windy City for Philadelphia by way of New
York. He'll broadcast today's program from
Radio City and then will head for Philly,
where he will receive an award from the
Junior Advertising Club.
J. B. CONLEY, general manager of West-
inghouse Radio Stations, Inc., who has been
recuperating from a recent operation, is
spending several weeks at Miami Beach with
MRS. CONLEY and daughter, Nancy Jean.
CLIFFORD GOLDSMITH, writer of the "Al-
drich Family" scripts for television, who spent
the past few weeks in New York setting de-
tails for the program, has returned to Tucson,
Ariz., from which point he will script the
feature.
HARRY WISMER, American network sports-
caster, on Sunday will be in Los Angeles,
where he will broadcast the vital gridiron
contest between the Los Angeles Rams and
the Philadelphia Eagles for the National Pro-
fessional Football Championship.
Lee Bland Will Head
WCCO Program Dept.
(Continued from Page 1)
formerly associated with WCMI,
Ashland, Ky.; WKRC and WCKY,
Cincinnati; and WFMJ, Youngstown,
Ohio. While at CBS, Bland worked
closely with Norman Corwin and
made a round-the-world trip with
the writer-director-actor recording
documentary material for use in the
web series "One World." Bland edi-
ted more than 150 hours of broad-
casts for this series.
In 1947, he became assistant direc-
tor of the CBS documentary unit and
was named to assist special events
director later that year.
Burdick A. Testrail
Montreal— Burdick (Bert) A. Test-
rail, industrial and merchandising
counsellor, died Saturday, December
10, at Toronto General Hospital after
a prolonged illness.
Pioneer in radio in the early 1920's,
Mr. Testrail became vice-president
of the Rogers Majestic Corp., Ltd., in
1929, and at the same time president
of the Canadian Radio Corporation,
Ltd., distributing company for
Rogers, DeForest, Majestic and
Motorola radios and Norge and Apex
electrical appliances.
A native of Kansas City, Mo., Mr.
Testrail came to Canada in 1912 from
the Babson Statistical Services in
New York as advertising manager of
the old R. S. Williams and Sons Co.,
Ltd., musical instrument distributors,
in Toronto.
Enlisting in the first World War,
he went overseas with the U. S.
Army in 1917.
Stork News
Washington — Deborah Ann Brech-
ner, born Friday, December 2, ought
to be a star, if heredity has any-
thing to do with it. Her father,
Daniel, is an engineer at WWDC
here; her uncle Joe is general
manager of WGAY, Silver Spring,
Md.; and another uncle Sidney
Brechner, is an engineer at WJR,
Detroit,
Record Nov. Business
Reported By WGAR
(Continued from Page 1)
history of the station, one of the
Richards group.
Included in new business for
November was six-a-week ten-min-
ute news broadcast for Shell Oil
and heavy announcement schedule
for Hudson Motors, Kaiser-Fraser,
Dodge and P & G for Prell.
November renewals included six-
a-week quarter-hour morning news
for Metropolitan Life, six-a-week
morning quarter-hour for Simonize
and announcement schedule for
following: Ajax Cleanser, Ward
Baking, Halo Shampoo, Tenderleaf
Tea, Blue Bonnet Margarine and
Carr-Consolidated Biscuits.
George said the business outlook
for 1950 is bright.
Station And Newspaper
Raising Fund For Boy
Huntington, W. Va.— WHTN and
the Huntington Publishing Co. have
started a fund to provide a Merry
Christmas for an 11-year-old young-
ster who is fighting a losing battle
against incurable cancer.
With merchants, business men and
other people of Huntington now of-
fering their support for the boy,
Frank Harris, and his widowed
mother, the only question remain-
ing is whether the boy will live un-
til December 25.
The fund began on a broadcast of
Lan Singer's Sport Round-up and
reached $200 within 15 minutes.
More than $1300 has now been
raised. Other gifts include a free
turkey and toys for the stricken
youth.
Motorola Dividend
Motorola, Inc .will pay a 37 V2 cent
quarterly dividend on common stock
on January 16. The directors of the
company also declared a special of
37s/2 cents payable on the same date.
A 25 cent dividend was declared in
previous quarters.
Fisherman's
Luck
These twin beauties have just
been hauled onto the dock after a
big day of tuna fishing. Some-
times, when luck is running good,
as many as fifty of these giant fish
are captured in one day.
But time buyers don't have to
depend on luck in picking radio
stations — not in Baltimore, any-
way. Here there is one big bar-
gain buy. It's W-I-T-H, the BIG
independent with the BIG audi-
ence.
W-I-T-H delivers more listen-
ers-per-dollar than any other sta-
tion in this rich city, the nation's
sixth largest market. W-I-T-H
covers 52.3% of all the radio
homes in the Baltimore trading
area.
So if you're looking for a sta-
tion that produces low-cost sales
in Baltimore, call in your Head-
ley-Reed man and get the full
W-I-T-H story today!
Baltimore 3, Maryland
TOM TIHSLEY, President
ft«pr*»«nt*4 by H«adUy-R««4
Wednesday, December 14, 1949
RADIO DAILY:
* AGENCY NEWSCAST *
FRANK SMITH, vice-president of
Benton & Bowles, Inc., New York
advertising agency, has been elected
to the Board of Trustees of Packard
Junior College. Packard is one of
the oldest business schools in New
York, having been founded in 1858.
It became a junior college early this
year. Smith is account executive on
various Procter & Gamble brands
handled by B. & B.
DAVID T. SCHULTZ has been
elected a director of the Raytheon
Manufacturing Co.
WILLSTED & SCHACTER, has
been formed with offices at 280 Madi-
son Ave. One of the partners, Fred
Schacter, was formerly an account
executive with Hirshon-Garfield, Inc.
Martin Willsted was president of
Ace Advertising Agency.
ARTHUR C. NIELSEN, president
of A. C. Nielsen Company, has been
elected a member of the Board of
Trustees of the Wisconsin Alumni
Research Foundation. The Founda-
tion, founded in 1925, was formed
primarily for the purpose of insur-
ing soundness, in all respects, in
the commercial development of a
most important scientific descovery
known as the Steenbock process —
by which a great variety of products
can be "charged" with Vitamin D
by subjecting them to the rays of a
|i certain type of lamp.
FRANK DWYER, general sales
manager, Tennessee Valley Chemical
Corp., has announced the appoint-
ment of Buchanan & Company ad-
| vertising agency, New York, Chi-
cago, Los Angeles and San Francis-
co, to handle the advertising for
two new TEV products, TEV plastic
starch and TEV Wick Deodorizer.
NATIONAL ANALYSTS, INC.,
Philadelphia marketing research
firm, has added three research ex-
ecutives to its staff as part of a pro-
gram to expand facilities for its
clients.
They are: Cyril (Cy) Coggins,
formerly vice president of Standard
Outdoor Advertising, New York City,
William H. Scott, 2nd, formerly as-
sistant director of Market Research,
Eastman Kodak Company, Rochester,
N. Y., and Robert L. Taylor, form-
erly regional manager, Market Re-
search Division, Dun & Bradstreet,
Philadelphia.
WALTER H. HAASE has joined
the executive staff of the American
Association of Advertising Agencies
in New York.
EDWARD F. EVANS has been
named research director of J. D.
Tarcher & Co., Inc. He was formerly
director of research for ABC.
THE BIB CORPORATION, Lake-
land, Florida, packers of Bib Orange
Juice for Babies, has named Charles
W. Hoyt Company, Inc. as their
agency.
NATE TUFTS has joined the Hol-
lywood office of BBD&O in an ex-
ecutive capacity. He was formerly a
v-p of Ruthrauff & Ryan.
EMILY ASHE BANKS has resign-
ed as publicity director of Town Hall
and America's Town Meeting of the
Air. She will announce her new
plans later.
CARL ERBE and CHARLES N.
MAYBRUCK have formed a public
relations firm known as Erbe May-
bruck Associates, Inc. at 595 Madison
Ave., New York.
Three Lever Programs
Renewed On CBS Net
> Lever Brothers have renewed
three CBS network programs for
another 52-weeks, it has been an-
nounced.
1 Effective Jan 2, "Lux Radio Thea-
ter" has been renewed as have "My
Friend Irma" and "Junior Miss." Ef-
j fective dates for the latter two shows
) are, respectively, January 2 and 7.
J. Walter Thompson is the agency
I for "Lux Radio Theater," Foote,
j Cone, & Belding for "My Friend
Irma," and Needham, Louis & Brorby
i for "Junior Miss."
\ To Entertain Overseas
American troops in Germany will
be entertained during the holiday
season by Jeanette MacDonald and
Gene Raymond. The two have ac-
cepted Air Force invitations to fly to
the continent on Sunday, December
, 18.
Raymond is recording his Amazing
Mr. Malone program so that the
, ABC feature will continue during
-t the three weeks he will be abroad.
KOA Silver Anniversary
Planned For Tomorrow
Denver— KOA will observe its
silver anniversary tomorrow with
special broadcasts throughout the
day.
The station now owned and oper-
ated by NBC has two and one half
hours of programs scheduled in-
cluding a coast-to-coast NBC show.
A morning broadcast of a birthday
party in the studios will open the
festivities.
A dedicatory broadcast from 9:30
to 10:30 p.m. (MST) will feature
greetings from city, state and gov-
ernment officials, editors, NBC and
RCA officials and others. The latter
half of the show will be carried by
the NBC network.
Will Expand Production
Seaboard Studios, Inc., producers
of motion pictures, television com-
mercials and photographic illustra-
tions, will expand their facilities in
the coming year. Orin Donaldson
has joined the company as a photo-
graphic illustrator.
Their Atomic Interview
Was Radio-Active
One of the biggest stories of the year broke Dec. 2 when
Fulton Lewis, Jr. interviewed Major George R. Jordan,
former air force Lease-Lend inspector at Great Falls,
Mont. Major Jordan charged that Russia obtained atomic
bomb secrets, plans and uranium from the U. S. in 1943
and 1944 through orders from high officials in the
White House. Two investigations (by the House Com-
mittee on Un-American Activities, and the Joint Congres-
sional Committee on Atomic Energy) were immediately
started as a direct result of the broadcast.
Preceded by two months of checking of the story by Lewis
and his staff (including prior reports to the FBI), the
interview is one more example of the Fulton Lewis, Jr.
role as a public servant, uncovering situations and getting
them corrected. His program offers a ready-made audi-
ence, network prestige, local time cost with pro-rated
talent cost. Though currently sponsored on more than
300 stations, there may be an opening in your locality.
Check your Mutual outlet— or the Co-operative Program
Department, Mutual Broadcasting System, 1440
Broadway, NYC 18 (or Tribune Tower, Chicago 11).
4
RADIO DAILY
Wednesday, December 14, 1949
SOUTHWEST
TED NABORS, program director of
KTHT, MBS and TSN outlet in
Houston, has again been appointed
of radio publicity for the annual
Goodfellows Christmas Drive. Fea-
ture of this year's radio campaign is
a request for listeners to write a let-
ter to Nabor's "Top-o-the-Morning"
program on KTHT, telling their own
opinion of "what it means to be a
Goodfellow." Letters need not in-
clude donations, but past experience
proves most will contain a contribu-
tion.
Harold Hough, director of WBAP-
TV, Fort Worth, has announced the
results of the latest tabulation of tee-
vee sets in the Fort Worth-Dallas
area, as a whopping 26,225 receivers.
This figure is indicated by the num-
ber of names on the WBAP-TV free
program mailing list to set owners
and information from dealers and
distributors in the area. Latest total
is up 5,425 sets during the past
month.
WOIA-TV program director, Jus-
tin R. Duncan, opened San Antonio's
first live television program surprise
package with the words "anything
may happen tonite," and then proved
his statement with the completely
unrehearsed "Family Affair" which
spotlighted WOAI-TV personnel.
The informal WOAI-TV preview,
which began regular programming
on December 11th, drew a prompt
telephone response that indicates an
anxiously enthusiastic TV audience
awaits the day when the regular
schedule will get onto their screens.
Dick Perry, WOAI-TV production
manager alternated with Duncan in
the emcee post and all departments
were represented in the "cast" that
included Dallas Wyant, promotion
manager, Hull Youngblood, film
manager, Bud Vinson, ventriloquist,
Eddie Hyman, sports director, Mar-
garet Weinheimer, vocalist, Eugene
Jenkins, engineering, and Betty
Cochrane, secretary to WOAI-TV's
greatest booster, Hugh A. L. Halff,
sometimes referred to as President
of WOAI-TV.
Disc Jockey To Interview
Baseball Stars In Flight
(Continued from Page 1)
York City in behalf of the Christmas
seal drive. While the flight is in
progress, Ellis will interview the
celebrities for later broadcast.
The show will be carried by Ellis
on his Giant Jottings program over
WMCA from 6:45 to 7:00 p.m. be-
tween now and Christmas. The flight
is being conducted in cooperation
with the New York Tuberculosis and
Health Association, The New York
Giants, The National Airlines and
WMCA.
To be heard on the programs are
Robert Merrill, bandleader Wingy
Manone, Rex Barney and Ralph
Branca of the Dodgers, Sid Gordon
of the Giants, Primo Camera, Carl
Braun, Joe Falcaro, Lee Omo, and
Lee Savold.
Man About Manhattan. . .
• • • AROUND TOWN: Helbros Watch Co., has picked up the
tab on NBC's "Richard Diamond" series with Dick Powell. . . . Local
Ford dealers have bought an hour on ABC-TV Christmas Eve plus an
hour Christmas Day to present the British film, Chas. Dickens' "Christmas
Carol." . . . His intimates insist that Fred Allen is quietly readying a
television series for next season, . . . Xavier Cugat due in town next
week to hire some new musicians for his March tour of Europe. . . .
Look-alikes: Mel Allen and the Shah of Iran. . . . Jimmy Fidler building
a TV show with format slanted toward the kiddie trade. . . . Roberta
Quinlan being set for a recording deal with Decca. ... Sir Stork winging
toward the Chuck (WABD) Tranums. . . . When Gene Williams was
asked "what happened to vaudeville's comeback," he cracked: "It
only came back for revenge, so it's killing television." . . . Dorothy
Lamour opening her own dress manufacturing outlets which will be
affiliated with 20th Century Frocks, of L. A, . . . Jack Gilford's description
of a conservative: A guy who can wait to see the film version of "So.
Pacific" when it comes to television. . . . Allen Flint's Candid Camera
gets a citation from the U. S. Camera mag for having been "the tele-
vision show to make the most outstanding new contribution to photog-
raphy in 1949."
■sir -fr ft ft
• • • The alleged oracles with the muscular typewriters
have been saying for a long time now that video will have to
create its own talent. Maybe so, but from what we've observed,
most of the really great work in TV is being done by lads Who
cut their eyeteeth on radio and took the newer medium in stride.
John Tillman, WIPX's chief announcer and night program super-
visor, is a case in point. This youthful TV pioneer, who's already
got some 3000 TV hours under his belt, can look back on some
15 years in radio. In the course of his work now, John performs
as an emcee, news commentator and straight spieler on some 25
stanzas a week. He'd be the first to admit the value of his training
garnered in radio. Video has its own special requirements, of
course, but don't minimize the importance of radio background.
ft ft ft ft
• • • Roger Kay just dropped in at our desk and made our
eyes pop with the most impressive presentation for a TV show that
we've yet glimpsed. (When we first broke into this business, our editor
cautioned us against ever calling anything 'the most' — but there's gotta
be an exception sometime). At any rate, this presentation he whipped
up for "The Cheater," starring Paul Lukas (whom he has under ex-
clusive contract for radio and TV, incidentally) is the MOST BEAUTIFUL
we've ever seen. The art work alone on its nine pages took 32 man-hours
per page, just to give you a slight idea. Roger also dropped the infor-
mation that he's very close to a sale on the package for both radio
and TV — but not a simulcast. This Roger Kay has cut himself quite a
swath in the few years he's been in this country. Born in Cairo in 1920,
he lived most of his life in Paris. Arriving in this country in 1942, he
allowed himself a few months to learn the language and then entered
network radio via a job as director at ABC. Leaving the web he served
for a while with the OWI as a director of French and Italian shows
and in 1946 trotted off to H'wood where he dashed off the screenplay
for "Desperate Holiday." Back to N. Y. in '49, he created, perfected
and produced "For Angels Only," a widely-publicized and imitated
hour-long TV show. In August he formed Roger Kay Enterprises with
six packages ready for action, including the aforementioned Paul Lukas
starrer and "Everything for Angela," with Mady Christians. Quite a
record for a lad who had to learn the language less than 10 years
ago — and we thought you'd be a» impressed with It as we are.
CHICAGO
By HAL TATE
CLAUDE KIRSCHNER will emcee
the annual Off-the-Street Club
party which will be televised by
W E N R - T V on December 24th.
Kirschner, who is ring-master of
ABC-TV's "Super Circus" show, will
have among his guests Peggy Lee,
Hildegarde, Dean Martin and Jerry
Lewis, and a host of others. It will
be a full hour show.
Nelson Bros. Furniture stores, one
of Chicago's biggest radio advertis-
ers, have extended the Tony Weit-
zell show into a nightly 10-minute
series over WBBM. Weitzell is col-
umnist for the Chicago Daily News.
The George Hartman agency handles
the Nelson Bros, account while
Herby Bailey Associates handle the
contract for Weitzell.
Jack Brinkley, head of the record-
ing firm bearing his name, happy to
see his youngster who is home from
aviation school for the holidays.
Lucky Strike cigarettes reported
just about ready to close a deal for
Dave Garraway's TV show on NBC.
Ethel Smith, former "Hit Parader,"
and queen of the Hammond organ,
opened her first cafe engagement at
Chicago's Blackstone Hotel Dec. 9
for four weeks. Ethel interrupted
preparations of her own TV show to
accept the engagement. Her TV
show will originate in New York and
present plans call for a daily show of
music and comedy talk featuring
herself and a "booking agent." The
latter would be a puppet character.
WBBM announcer Fahey Flynn
acted as emcee of "Bond's Children's
Christmas Party" from the lobby of
the RKO-Palace Theater on Decem-
ber 10th. Santa Claus was "guest
star."
The annual ABC-NBC Christmas
party will be held Saturday morning
December 17th at ABC's Civic
Studio. The entire cast of ABC's
"Super Circus," plus several vaude-
ville acts, will furnish the entertain-
ment.
"Movies for Kids," new Saturday
morning feature over WBKB, proved
to be one of the greatest audience
draws in recent years, according to
John Mitchell, manager. Show is
aired from 10:00 to 11:00 a.m. when
no other TV station is on the air.
Johnny Desmond is starting a
"G.I. Hit Parade" on the "Breakfast
Club."
1906
1949
CONFISEUR
FRENCH RESTAURANT
LUNCHEON from $2.00
DINNER from $3.00
COCKTAIL BAR
JamouA.ffienc/i CandieA
15 East 52 nd St.
AIR CONDITIONED
RADIO DAILY:
xmfls PRomonon
14-Million In Billings
Signed Up By CBS
Wednesday. December 14, 1949
Pillsbury Contest Pays
Dividends In Publicity
(Continued from Page 1)
York and a stay at the Waldorf,
Pillsbury gave each finalist the GE
stove they used on Monday.
Keith, who called the promotional
contest a "resounding success," gave
considerable credit to radio's promo-
tion of the affair and his statement
was underlined when, in the course
of accepting their prizes, six of the
Contest Veteran
Mrs. Casimir F. Shubbie of
Fort Worth, Texas, who was
contestant No. 88 in the Pills-
bury baking awards, is no new-
comer in the field of radio con-
testants. Mrs. Ssubbie won the
"Miss Hush" award on the
Ralph Edwards program in
1947 and collected $22,700 in
merchandise. Her baking entry
yesterday was "Apple - Brittle
Delight."
nine top winners credited their en-
try in the contest to Galen Drake's
plugs over his ABC show sponsored
by Pillsbury.
Keith said that it has not yet been
decided that the contest would be
an annual affair but stated that it
might be. He said that radio announ-
cements of the competition brought
on the greatest rush of grocery store
tear-offs for contest rules in the his-
tory of the flour company.
Pillsbury sponsors, in addition to
Galen Drake, the Art Linkletter
show over ABC and Grand Central
Station over CBS. Drake and Link-
letter both move over to CBS under
Pillsbury sponsorship shortly after
the first of the year. The company
has also signed Cedric Adams of
WCCO for a five-minute five-a-week
commentary over the full CBS web.
Mrs. Roosevelt Participant
Participating in yesterday's lunch-
eon were Eleanor Roosevelt, who
presented the final winners with
their prizes, Art Linkletter, Arthur
Godfrey, John Gudel, Frank Stanton,
Galen Drake, Mark Woods, Cedric
Adams. Linkletter emceed the pre-
sentation of prizes which was carried
over CBS-TV and Cedric Adams
acted as toastmaster. Philip Pills-
bury, president of Pillsbury Mills,
was host.
Top prizes were: first place, $50,-
000; second place, $10,000; third place,
$4,000 and additional prizes of $1,000
each to the five winners in separate
baking fields.
Leo Burnett Co., Chicago, is Pills-
bury's agency.
Joins Press Department
Bob Thompson, formerly a mem-
ber of the ABC press department,
has been named assistant to WNEW's
director of publicity and special
events, Richard Pack. He served
with the public relations section of
the 7th Air Force in the Pacific dur-
ing the war. Florence Eschmann,
Aow secretary to Pack, is another
new member of the WNEW depart-
ment.
Plan Xmas Party
Boston — A birthday party aboard
the aircraft carrier Kearsarge in
the Boston Navy Yard for the Hub's
youngest disc jockey, Betsy King
of WCOP, will help acquire toys
for less fortunate children. The first
400 of Betsy's listeners who write in
requesting tickets will be her guests
when she celebrates her 9th birth-
day on December 17. In addition to
the tickets, her guests are asked to
bring a new toy, which the Navy
will distribute to less fortunate
youngsters at the Navy's annual
Christmas party. The party to be
held on the ship's hangar deck in-
cludes movies, music, and Christ-
mas carols by the ship's hand.
Aiding TB Drive
In keeping with the tradition and
spirit of Christmas giving, WWJ
is "giving a day" to help prevent
TB and Health Society Christmas
Seal sale will be made on 24 shows
and newscasts originating at WWJ
on Wednesday, December 14th.
Throughout the day, listeners will
be reminded that they can show
their Christmas spirit by buying
Christmas Seals.
Will Play Santa Claus
Carlton E. Morse, producer-au-
thor of Mutual's I Love a Mystery
series, will be an international
Santa Claus at a Christmas day
party in Rome. Morse will carry a
bag of toys for children at the
Maria Beatrice Colony, an orphan-
age operated by the Foster Parents'
Plan for War Children, Inc. The
toys are only a token of a half-
million gifts that listeners sent to
his program and to Mutual's Bob
Poole Show.
Phoenix Businessmen
Protest CBS Charge
Protesting against the dropping
of KOY as a CBS affiliate in Phoe-
nix for KOOL, owned by Gene
Autry, civic leaders in Phoenix
yesterday addressed an open letter
to all CBS affiliates giving their
version of the transaction. The
letter bore several signatures in-
cluding those of Nicholas Udall,
mayor of Phoenix; L. C. Boies,
sheriff of Maricopa County; Stephen
C. Shadegg, president of S-K Re-
search Laboratories and P. M. Roca,
president of the Phoenix Commu-
nity Council.
The letter reviewed the estab-
lishment of KOY twelve years ago
by three Arizona men, Jack Wil-
liams, Al Johnson and John Hogg
and commended them for their pub-
lic service to the community. The
station became a CBS outlet in
1937 and has remained as such
until GBS "arbitrarily refused to
renew its contract with KOY," the
letter states.
It is charged that the network
negotiated the transfer to KOOL
Campaign For Record Players
WNEW's Martin Block is conduct-
ing a campaign on his Make Believe
Ballroom for contributions to buy
record players for the children's
wards of 18 city hospitals. A total of
65 players will be needed to supply
the hospitals. Record companies
have donated over 1,100 record al-
bums to be distributed to the hospit-
als with the players.
Topeka Turnout
The arrival of Santa Claus in To-
peka, Kansas this year attracted
more than 6,000 people to the Union
Pacific Railroad Depot through the
efforts of WREN and the North To-
peka Merchants' Association. Santa
was publicised over WREN, by an
airplane with loudspeakers and col-
orful signs. When he arrived on his
North-Pole-Special train, Santa was
greeted by the Mayor of Topeka and
interviewed over WREN. A parade
and another broadcast followed.
Merchants Buy Time
A group of 28 independent mer-
chants in Norfolk, Virginia are
sponsoring a daily 30-minute pro-
gram of Christmas music on WDOW.
The merchants are featuring con-
tests for best house Xmas decora-
tions, best recipes, and best shop-
ping hints.
Xmas Sales On TV
Santa Claus is now selling cut-
lery and tableware via WFIL-TV
on a Monday-through-Friday five-
minute program in Philadelphia.
Santa, who is WIFL's farm news
commentator Howard Jones, also
appears on other video shows for
the station. Boys and girls who at-
tend his weekly 5: 15 p.m. show are
given a stocking full of toys.
Moloney Takes News Post
With WCCO, Minneapolis
Minneapolis— WCCO, CBS outlet
in Minneapolis-St. Paul, has named
Wiley S. Maloney as director of
news and special events, effective
December 15. Sig Mickelson, direc-
tor of public affairs and production
manager for the station, has been in
charge of news and special events
for WCCO. He will become director
of the division of discussion for CBS
in New York on January 16.
Maloney was with UP for 13 years
before joining the public relations
department of Pillsbury Mills, Inc.
in 1946.
through a "deal" with "a movie
cowboy — radio entertainer who is
not and never has been a resident
of Phoenix or Arizona" and that
"he has good friends who hold
policy making positions with the
Columbia network."
Officials of CBS in New York
when advised of the letter had no
comment to make. KOOL is owned
by Gene Autry and Is managed by
Charles Garland.
(Continued from Page 1)
web has captured $3,800,000 in new
business.
CBS sponsorship renewals after
the first of the year are: Procter &
Gamble Co. for "Rosemary," "Big
Sister," "Ma Perkins," "Young Dr.
Malone," "Guiding Light'' and
"Brighter Day;" Lever Brothers
Company for "Junior Miss," "Lux
Radio Theater," and "My Friend
Irma;" B. T. Babbitt, Inc. for its 3
p.m. daytime serial; Toni Co. for
"Give and Take;" Metropolitan Life
Insurance Co. for "Eric Sevareid
and the News;" Pillsbury Mills, Inc.
for "Grand Central Station;" Wm.
Wrigley Jr. Company for "Gene
Autry" and Continental Baking Co.
for "Grand Slam."
New business starting immediate-
ly after the first of the year shows
Pillsbury Mills, Inc. sponsoring Art
Linkletter's "House Party" and Ced-
ric Adams starting Jan. 3; Wm.
Wrigley Jr. Company assuming
sponsorship of "Life With Luigi"
starting January 10. Gillette Safety
Razor Company on Jan. 2 will spon-
sor special one-time broadcasts of
the Orange Bowl and Rose Bowl
football games. Increased billings
also will come from expansion to full
network facilities of "Gangbusters"
sponsored by General Foods Corp.
and the B. T. Babbitt, Inc. serial.
CBS adds 100 stations on the Bab-
bitt show, taking them away from
NBC's Babbitt show accounting for
$500,000 in extra billings.
Will Carry Documentary
A special documentary program
scripted by Robert E. Sherwood and
Ernest Kinoy and starring Eddie
Albert will be presented by NBC
in cooperation with the American
Civil Liberties Union. Thursday.
Dec. 15, at 12:05 to 12:30 a.m. En-
titled "The Battle for the Bill of
Rights," the special program will
commemorate the 158th anniversary
of the ratification of the Bill of
Rights." The full NBC web will
carry the show.
Anti-Histimine Discussion
Dr. Pen-in H. Long, associate phy-
sician at Baltimore's Johns Hopkins
Hospital, will explain and evaluate
"New Treatments For Colds" on Dec.
17 on CBS' "Adventures in Science"
program. Subject matter for the pro-
gram is tied-in with the introduction
of the anti-histimine drugs to drug
store counters. The common cold,
according to Dr. Perrin, is one of the
most costly, dangerous and annoying
ailments, and is the cause of the loss
of millions of work hours yearly.
On WNEW Program
Sir Laurence Olivier will broad-
cast on BBC's Pleasure Parade over
WNEW on Sunday, December 18
from 10:15 to 10:30 p.m. Gracie
Fields will provide the vocal enter-
tainment and Jean Simmons will be
interviewed.
6
RADIO DAILY
Wednesday, December 14, 1949
Philco Earnings Rise
During Past 3 Months
(Continued from Page 1)
ings in the same period last year
equaled $4.23 on the common stock.
Balderston reported in a letter to
stockholders that "the 1950 Philco
television receivers have received
universal recognition, as evidenced
by the tremendous demand from dis-
tributors, dealers and the public."
He said radio and phonograph mod-
els "have also met with exception-
ally fine puplic assistance."
New television plant facilities
were financed out of earnings from
other years, Balderston said. The
plants are now operating at record
levels, he added.
WLIB Making Strong Bid
For Negro Market In N. Y.
(Continued from Page 1)
Courier. C h a n n i n g Tobias, Earl
Brown and other prominent Negro
leaders will appear on this broadcast
which will emanate from the Hotel
Teresa in Harlem. This program will
be a one-shot affair to be heard from
7 to 10 a.m.
The "Y Hour" which will be run
during the salute from 9 to 9:30 on
its first broadcast, will be a weekly
feature thereafter. Ralph Bunche,
UN mediator in Palestine, will be
guest speaker on the opening pro-
gram. The "Y Hour" is being run in
cooperation with the YMCA and
YWCA of Harlem and features a
chorus of 40 voices in addition to
outstanding classical and light classi-
cal talent.
A Sunday morning series will pre-
sent the New York editor of the
Pittsburgh Courier, George Schuy-
ler, beginning this Sunday at 9: 30
a.m. He will discuss Negro life
throughout the world on the co-op
with the Pittsburgh Courier.
The Amsterdam News in New
York City has also arranged a tie-in
with WLIB, Novik said. The station
will put mikes into the news room of
the paper where the editor, Julius
Adams, will preside over a discus-
sion of news as it affects Negroes.
The premiere will be on Saturday,
December 24 from 9:45 to 10 a.m.
A women's program with Betty
Granger heard each Thursday from
9 to 9: 15 a.m. run in conjunction
with the New York Age, was an-
nounced previously by WLIB.
Stork News
Mr. and Mrs. Bill Kalan are the
parents of their first child, Jonathan
Russell, 7 pounds, born Dec. 11 at
Doctors Hospital. Father is sales
manager of Schwerin Research Corp.
★★★★★★★★★♦★★★★★a********
J For Jingle-Cartoon
* TV SPOTS
* Call
: KISSINGER
t PRODUCTIONS
* JU 6-5572 1650 B'woy, N. Y. C
California Commentary
By ALLEN KUSHNER
• • • "Name a Star" to start on KNBH. Hollywood, under Van
De Kamp Bakeries Sponsorship. The program will fill the 7:55 to 8:00
p.m. time spot. The California Advertising Agency handled the deal.
. . . Six participating sponsors already have signa-
HollyWOOCl ,ured contracts ior "Chef Milani's Kitchen College"
which is aired over KECA-TV on Fridays, from
6:45 to 7:30 p.m., PST for 13 weeks, it was announced by Bob Laws,
ABC Western Division Sales Manager. Clients signed include: Western
Stove Co., Culver City, Calif.; Thru the Brooks Advertising Agency;
Freeman Certi-Fresh Foods, L. A., through the Bogerts. Hollywood;
Hunts Foods, L. A., through Young & Rubicam, Hollywood; American
Beauty Macaroni, L. A., through Dan B. Miner Agency, L. A.; Laura
Scudder Monterey Park, Calif., through Davis Co., L. A. and The
Wilson Packing Co., L. A., through Davis & Co. Agency, Los Angeles.
. . . The Hancock Oil Co. of Calif., will sponsor "Strange Adventure"
over KNBH for a period of 13 weeks beginning Sunday, January 1,
8:30 p.m. to 9:00 p.m. The program each week will consist of two 15-
minute dramatic films, Ruthraui and Ryan is the agency. . . . Mutual-
Don Lee's "California Caravan" show (Sundays, 3:00-3:30 pjn.) will be
entered for a possible award in the 14th American Exhibition of Educa-
tional Radio Programs to be held at Ohio State University, May 4-7,
1950. So high is listener acceptance of this program that it received
the 1947 10th district P.T.A. award and producer Lou Holzer was invited
by the L. A. Board of Education to lecture before numerous local high
schools on the subject. . . . "Radio Techniques in the Advancement of
History and Cultural Subjects." The broadcast series is based on au-
thentic happenings in early California history. . . . The Whiz Vacuum
Cleaner Company, L. A., will sponsor Tuesday, Wednesday and Thurs-
day participations on KNX "George Fisher programs" for 13 weeks
beginning Dec. 6th. Dick Donald Adv. Agency placed the order and
Joe Marshall is the KNX account executive.
ft ft ft ft
• • • Cinch Products, Inc., through the Elwood J. Robinson
Adv. Agency, will sponsor two and half hours of the annual
Tournament of Roses parade in Pasadena over KNBH Jan. 2. The
TV cameras will go into operation at 9: 15 a.m. Bud Cole will
handle directorial chores for KN1BH. . . . An energetic all-radio
campaign has been launched on KFSD, San Diego, by the Hudson-
Severin Co., San Diego, promoting Hudson Pacemaker and used
cars; using spots and weekly half-hour musical show, sponsor is
awarding free use of a new Hudson for a week-end, plus free
accommodations at famous guest ranches, in listener-participation
angle. Account was placed direct for 13 weeks. . . . Standard
Brands, for Chase and Sanborn Coffee, will sponsor three weekly
spot announcements on KNX for 52 weeks beginning Jan. 9th.
Compton Advertising, N. Y. is the agency. . . . KDON, Monterey,
California, has renewed and extended their contract for the con-
tinued use of the World Broadcasting System's Transcribed Li-
brary service. . . . Jack H. Little has joined the Don Lee network
as news and special events man under Lee Mawhinney, chief of
the Don Lee News Bureau. Little is moving from the Armed
Forces Radio Service where as a civil service employee he pro-
duced the Hollywood Bowl series on platters for overseas use for
the past two years.
a ft
ft
• • • Newest addition to the announcing staff of KFSD. San
Diego, NBC affiliate is Ed Baltimore, formerly of KOA. Denver. Baltimore
assumes duties of Alvin Yantiss, now producer-writer assigned to direct
"The World in Song," with KFSD's ten-piece studio orchestra, and also
Produce station's Farm Bulletin Board. . . . KECA-TV's Richard J. Goggin.
senior director, has been appointed technical adviser of TV and radio
sequences in the 20th Century-Fox motion picture, "My Blue Heaven,"
now in production and co-starring Betty Grable and Dan Dailey.
Pope Counsel Replies
To 'Language' Charge
(Continued from Page 1)
ploye group, told the FCC last week
that foreign language broadcasting is
of "questionable" value from the
public interest standpoint.
Cohn said the petition filed by Fly
for the committee of employes of
WINS does not call for any action in
terms of normal Commission pro-
cedure because it does not complain
"of anything done, or omitted to be
done, in contravention of provisions
of law or of the Commission's rules
and regulations."
"These Particular Employees"
In essence, he said, the committee
"requests the Commission to guaran-
tee these particular employees — and
not to others — their jobs . . . the
objection ignores the fact that with
the consumation of the assignment
of license and the subsequent sale of
WHOM, the total number of employ-
ees in the radio broadcasting busi-
ness in New York will probably re-
main about the same."
He charged that "instead of frank-
ly stating to the Commission that the
only thing that concerns the commit-
tee is the fact that perhaps some of
its — and only its — members might
lose their jobs, there is an attempt
made in the objection to castigate
and ridicule the concept of foreign
language programming. . . .
"The committee attempts to abuse
the Commission's processes, it at-
tempts to use an inappropriate forum
to accomplish self-serving results
which are completely unrelated to
the public interest," it was argued.
Pointing out that only a minority
of the jobs of the members of the
committee would be affected at all
whether the station programmed en-
tirely in English or entirely in other
languages, Cohn submitted an affi-
davit from Pope that he had never
discussed the matter of employment
with any representative of the com-
mittee — although the committee
statement said Pope had informed it
the jobs would be gone.
Quotes From WHOM Case
On the matter of foreign language
broadcasting, Cohn quoted from the
examiner's decision in the recent
WHOM case, that "foreign language
broadcasting is an important and
effective means of promoting mutual
understanding among the foreign-
born and between them and the
more firmly established American
groups; thus Americanization of the
foreign-born is greatly facilitated
through foreign language broadcast-
ing."
In addition, he quoted from sever-
al statements by Fly affirming his
belief in the importance of foreign
language broadcasting as an aid in
the Americanization process. From
an official statement by Fly in 1941
he quoted the following:
"It seems clear to me that any per-
sons who are bringing pressure on
stations to discontinue our foreign
language programs are pursuing a
short-sighted policy and should not
be encouraged."
Section of RADIO DAILY. Wednesday. December 14, 1949 — TELEVISION DAILY is fully protected by register and copyright
VIDEO SETUP OF CBC COMPLETED
TELE TOPICS
SHOPPERS' MATINEE," the much-
heralded DuMonr web dayrimer, is
a potpourri of brief, inexpensive programs
which remind us of the shows aired by
WABD when the station tried all-day pro-
gramming last year. Shows are set in
various departments of a department store
and tied together by Minnie Jo Curtis as
an elevator operator who takes viewers
from one floor to another. This gimmick
probably looked swell on paper, but there
is just too much of it; after a while those
elevator rides seem interminable. During
the first 75 minutes of the two-hour
stanza, there was only one service seg
that offered any information. This was
a cooking lesson by Fannie Engel, who is
undoubtedly competent, but devoid of
personality. Muky's photography portion
could be good but yesterday showed only
a remarkably dead-panned boy blowing
giant spheres with bubble gum. The
photog's attire and the talking camera
gimmick were just too, too precious. A
"Swap Shop" conducted by Don Russell
was merely talk.
•
THE REMAINDER of that part of the
' lineup we had time to see was com-
prised of musical segs featuring Susan
Raye, Cass Franklin, Monica Moore and
Gordon Dillworth. Of the four, only Miss
Raye projected the necessary warmth. . . .
Every so often the program is interrupted
by chimes heralding a "store bulletin" —
one minute of news fed to the web for
airing by those outlets that have not sold
the bulletin for a local commercial. (None
of the spots we saw on WABD had been
sold.) Copy on these spots should be
improved to avoid repetition of one that
ran something like this: "While Fannie
Engel considers recipes for the kitchen,
the United Nations continued . . ." Pro-
gram is supervised by Duncan McDonald,
written by Alvin Boretz and directed by
Dick Sandwick, Jim Saunders and Pat
Fay.
•
CHEVROLET REPORTED dropping "In-
side USA" because of the show's
heavy budget. . . . NBC building a new
half hour show around Henry Morgan for
debut around the first of the year. . . .
Gainsborough Associates has one of the
webs interested in "Maggi Goes To A
Party," half hour stanza with Maggi Mc-
Nellis. Show would originate each week
from a party at the homes of various
celebs to tie in with Maggi's new party
games book. Remote costs said to be
about $800. ... "A Couple Of Joes" re-
turns to ABC Dec. 21, 8-8:30, and will
be extended to a full hour soon after,
with "Look Photocrime" probably being
axed. Wendy Barrie will be moved to
Thursday, 9 p.m., to replace the departing
Boris Karloff stanza.
Plans Include One All-French Station In Montreal;
Test Programs Expected On Air By Next Autumn;
Predict Ten-Fold Jump In Receivers In One Year
(Continued
ber, 1951. As soon as the $4,500,000
loan to the CBC passed by the House
of Commons for the establishment of
stations in Montreal and Toronto has
received full approval, an RCA
transmitter will be bought for Mont-
real at a cost of approximately $204,-
000. A General Electric transmitter
will be bought for Toronto at an in-
stalled price of $184,000, J. J. Mc-
Cann, Minister of National Revenues,
stated in the House of Commons.
In a long statement on the gov-
ernment's policy, Dr. McCann said
that negotiations were now being
conducted with the City of Montreal
officials for approval of a plan to
build a transmitter atop Mount
Royal. Final approval, he said, would
have to be obtained from Quebec
Government.
Plans are under way for the con-
struction of studios on the site of the
Radio-Canada Building in Montreal,
with an extension on the sixth floor
of the building for TV staff and ser-
vices. Training of personnel and con-
struction would start in the spring.
After the transmitters were installed,
there would be some test programs
on a regular schedule.
The Minister warned that the ini-
tial loan of $4,500,000 was only a
beginning and that over the years
tele was going to cost a lot of money,
running as high as $14,000,000.
"We believe that in Canada in the
from Page 1)
first year there might be 2,250 re-
ceiving sets," he said. "In the next
year we expect that will go 10 times
as high, or 22,000 sets. By 1952-53 it
will be probably 56,000 sets, by
1953 -54, 111,000 and by 1954-55,
168,000.
"If we count on the revenue from
those sources, they should bring in
a revenue of $3,600,000 and from
commercial operation revenue, $1,-
817,000. So that the total revenue in
that period we estimate would be in
the neighborhood of $5,420,000. Our
total expenditures would run as
high as $14,000,000 over the years . . .
leaving a net capital cost in the
neighborhood of $10,000,000," Dr.
McCann said.
Gains By U. S. Experience
Earlier, the Minister said that by
waiting until this time to embark in
the field of television, Canada was
able to take advantage of the costly
experience gained by the United
States.
"In view of the high cost of tele-
vision operations," said the Minister,
it is felt that individuals or groups
interested in establishing private sta-
tions in any city may wish to form
an association for the purpose of ap-
plying for a license."
In Montreal, Dr. McCann reported,
there were five television channels,
of which two had been reserved for
CBC. In Toronto there were three.
Press-Time Paragraphs
SAG Talks Begin; Will Resume In January
Having for its purpose the improving of working conditions and
wages of actors in motion pictures produced for television exhibition,
a meeting was held in New York yesterday by a Screen Actors Guild
negotiating committee and representatives of the principal film produ-
cers in this area. Minimum wages were discussed, also payment for
re-use of TV films, after which negotiations were adjourned until
after the Christmas holidays.
Premier Foods Buys Olsen Program
Premier food Products Co., has signed with DuMout for across-the-
board sponsorship of "Johnny Olsen's Rumpus Room" over WABD
beginning Jan. 2. Audience participation daytimer features Johnny and
Penny Olsen. Contract was placed through Peck agency.
ITPA Meet To Diseuss Merger With Coast
Membership meeting of Indepeiulent Television Producers Associa-
tion will be held tonight, 8 p.m. at the Hotel Plaza to discuss merger
with TP A, of Hollywood, which will be represented by prexy Mai
Boyd. Meeting will feature addresses by ITPA president hvin Paul
Sulds and Chris Witting, executive assistant to DuMont web chief Mor-
timer Loewi. There will also be a legal seminar conducted by James
Lawrence Ply and William Durka.
TV's 'Greatest Need'
New Bands: Poppele
The industry's "greatest need to-
day is more channels to permit its
expansion into a nation-wide com-
petitive service," J. R. Poppele- vice-
president of
WOR - TV and
jgjigli ^ president of
0Bmmwm. TBA' said yt's"
Wfe . terday in an ad-
JmL dress before the
New York Chap-
ter of the Ameri-
can Institute of
Architects.
tThe 40 UHF
I channels propo-
■■M ^ ^ ^ ^ ^ unex-
plored from the
standpoint of
usefulness as a commercial service,
and extensive field-testing must be
done before we can have the answer
to their practicality."
Turning to color, he said that none
of the proposed systems can match
the high quality of brilliance and
clarity of today's monochrome and
that it would be probably five years
or more before color is introduced
commercially.
Poppele urged the architects to
plan now for video facilities "for
multiple dwellings with the same
careful consideration as that given to
plumbing, heating, ventilation and
other tenant services." These should
include conduits for wiring and out-
lets for plug-in on a master antenna
system. He added that the architect
should also consider TV from the
viewpoint of location in a living
room or den.
POPPELE
NBC Covers Plane Crash
NBC reopened its network one
hour after regular sign-off Monday
night to carry WNBW's (Washing-
ton) coverage of the Potomac crash
of a commercial DC-3. Web went on
the air at 12:30 a.m., EST, with on-
the-spot pickup of rescue operations
off Boiling Field.
The telecast, under the supervision
of WNBW's Charles Colledge. in-
cluded interviews with members of
the Air Rescue Squad stationed at
Boiling Field, airline officials and
first-hand observers of the crash.
Cleve. Set Sales Record
Cleveland — New monthly sales
record — 17,745 receivers — was set
here last month, the Bureau of Busi-
ness Research reported yesterday.
8
RADIO DAILY
Wednesday. December 14. 1949
N€UJ BUSINESS
WMAQ, Chicago: The Shell Oil Co.
ordered a 52-week renewal of John
Holtman's news show, Mondays
through Fridays. J. Walter Thomp-
son Co. is the agency. Turner Bros.
Clothing Co., Chicago, (men's retail
clothing) , renewed "Kup's Column
of the Air" for an additional 13
weeks. Also announced was the sale
of the five-minute six-a-week Clif-
ton Utley newscast for 52 weeks to
the Household Finance Corp., Chi-
cago. Show is broadcast 7: 55 a.m.
daily except Sunday. LaVally, Inc.,
Chicago, is the agency, and the re-
newal by Armour & Co., Chicago,
(meat products) of three days week-
ly of the Town and Farm program
broadcast daily except Sunday at
6: 15 a.m. Armour will sponsor the
show Tuesdays, Thursdays and Sat-
urdays. Foote, Cone and Belding,
Chicago, is the agency.
New spot business includes: Proc-
ter and Gamble Company (Tide),
through Benton & Bowles Inc., N. Y.,
52-week renewal of four station
breaks weekly; Chrysler Corp.
(Dodge Division) , through Ruthrauff
& Ryan, Inc., four station breaks and
five one-minute announcements
weekly for eight weeks.
coast-to -coast
WNBQ, Chicago: The 13-week re-
newal of the five-a-week Weather-
man TV show by the Standard Mill-
ing Co. for Ceresota Flour has been
announced. The 10-minute program
is seen Mondays through Thursdays
at 10:00 p.m. and Fridays at 10:35
p.m. John W. Shaw, Advertising
Inc., Chicago, is the ad agency
WNBQ new spot business includes
one station break weekly for 52
weeks for Pioneer Scientific Corpor-
ation (polaroid TV filters), through
Cayton, Inc.; Flex-Let Corp. (watch-
bands) four station breaks, through
Edwin L. Frankenstein; Ford Motor
Co., five station breaks weekly for
two weeks, through J. Walter
Thompson Co., and Roberts, Johnson
and Rand, division of International
Shoe Co., St. Louis, one station
break weekly for 13 weeks.
WBAL, Baltimore: Metropolitan
Life Insurance Company, through
Young and Rubicam, begins second
year of news sponsorship with re-
newal of contract covering 8:00 to
8: 10 a.m., Monday, Wednesday and
Friday newscast. New contract runs
for another 52 weeks. Consolidated
Gas, Electric Light & Power Com-
pany, Baltimore, begins second year
sponsorship of "Industry Looks at
Baltimore Opportunity" Wednesday
7:30 to 7:40 p.m. The company has
also renewed contract on "Weather
Reports" Monday through Friday
7: 05 to 7: 10 a.m. Sherwood Brothers,
Inc., Baltimore Fuel Oil Distributors,
begin second year "On Wings of
Song," Wednesdays, 7:45 to 8:00 p.m.
Business placed through VanSant,
Dugdale & Company, Baltimore.
Hudson Motors, through Brooke,
Smith, French & Dorrance, Inc., us-
ing spot campaign.
"Know Your Schools"
Worcester, Mass.— Station WTAG,
in cooperation with the State Em-
ployment Service, is presenting a
program titled "Know Your Schools"
to assist graduates entering the
labor market in finding jobs for
which they are best qualified.
"Know Your Schools" explains
steps taken to aid employers in
hiring young men and women who
have benefited by their school guid-
ance and employment counciling
programs.
Promotion Campaign
Trenton, N. J. — WTTM-NBC has
begun a series of promotional
"courtesy" announcements in
rhyme, with an eye to catching
stronger listener-impressions of up-
coming national and local shows.
Averaging from four to eight lines
in poem and jingle form, the
rhymes are tagged with time and
date of program being featured.
Taking New Post
Seattle, Wash.— Bob Rutter, ac-
count executive at station KJR, has
left the station to take over the
management of the Northwest
Chemical Co., located in Yakima,
Washington.
WLLH Broadcasting From F(p.
Lowell, Mass. — For the second
consecutive year, the Lowell High
School Football Team (state cham-
pions) has been invited to play down
south at the "Gator" Bowl. Also for
the second year. WLLH, Lowell and
Lawrence, and WLLH-FM will
broadcast the game with lines di-
rectly from Jacksonville, Fla.
Child Problem Series
Des Moines, la.— KRNT has inau-
gurated an effective series of child
guidance broadcasts, "Greater Ho-
rizons," airing every Monday night
for 13 weeks. First quarter-hour is
devoted to dramatizing an actual
juvenile case taken from the files
of the Child Guidance Department.
The last half of the program is a
discussion period, featuring college
and university guidance experts
and state authorities. Moderator is
a well-known school official, and
the program is directed and pro-
duced by Charles Miller.
P. & G. To Sponsor
Lorenzo Jones Program
Procter and Gamble will sponsor
the Lorenzo Jones program over
NBC beginning today. The daytime
serial which is heard at 4: 30 p.m.
Monday-through-Friday, has been
on the air for almost 13 years. It is
produced by Frank and Anne Hum-
mert and is administered by Air
Features, Inc. Dancer^Fitzgerald-
Sample, Inc., Is the agency.
Joins WSTV
Steubenville, O. — John Warren
Hallam, a graduate of Capitol Radio
Engineering Institue of Washington,
D. C., has joined the engineering
staff of WSTV. Warren is a native
of McDonald, Pa.
"Needle Club" Sister
Hartford, Conn. — A group of wo-
men are organizing a club to be
known as the "Hypo Club," which
would be the femine counterpart of
the "Needle Club" heard over
WDRC. The "Needle Club" is limit-
ed to male members of leading state
and city public and political organi-
zations. The organizers of the "Hypo
Club" are now interviewing possi-
ble members to challenge the "Nee-
dle Club" in a radio debate.
Nussbaum On WIRE
Indianapolis, Ind. — WIRE is airing
a new five-minute program, Monday
through Friday at 6:30 to 6:35 p.m.,
titled "The Things I Hear" with
Lowell Nussbaum. Nussbaum is a
Star columnist who writes about
people, places and events in and
around the Hoosier capital. He will
use the same intimate style on the
air that has made him a popular
columnist here.
PROmOTION
Will Entertain Vets
Walter Kiernan, WJZ early morn-
ing and noontime gabber and news-
man, dons a Santa Claus suit Dec.
20 when he, leading an array of
WJZ talent, plays host to a group of
between 250 and 300 disabled vet-
erans at a pre-Christmas Dinner at
the Tavern On The Green. A half-
hour portion of the proceedings
will be broadcast, emceed by Herb
Sheldon. Kiernan will distribute
gifts among the ex-servicemen who
will be brought to the party by the
Fifty-Two Club, an organization of
prominent businessmen who admin-
ister a special fund they have saved
up for the ex-GIs. Additional fea-
ture of the party will be a floor
show with music and group singing
being led by Johnny Thompson.
Spots On Cook Book
Spot announcements by movie
stars are being offered to stations
by the Disabled American Veterans
Service Foundation to push the sale
of the cook book, What Cooks in
Hollywood. All profits from the
sale of the book will go to the vet-
erans organization and stations are
being asked for their help. The
book contains the favorite recipes
of 106 stars. Jack Egan of New York
is handling the promo.
Solid!
It's a brand-new program., but audience
reservations are booked solid for the next six
weeks ! That's the story of "Cinderella Week-
end," KDKA's immensely popular participa-
tion program at 9:00 each morning. To reach
home-makers in the big, rich Pittsburgh
market-area (117 BMB daytime counties),
use this new and amazingly successful vehicle !
For details, check KDKA or Free & Peters.
PITTSBURGH
50,000 WATTS
NBC AFFILIATE
KDKA
^| WESTINGHOUSE RADIO STATIONS Inc
WBZ • WBZA • WOWO • K EX . KYW • KDKA • WBZ-TV
National Representatives, Free & Peters, except for WBZ-TV;
for WBZ-TV, NBC Spot Sales
VOL. 49, NO. 50 NEW YORK, THURSDAY, DECEMBER 15, 1949 TEN CENTS
BASEBALL BROADCASTING HELD SECURE
Maj. League Leaders Express Opinions
On Broadcasting At Conference
Held In New York
WWDCInWashington
Sold To WOL Owners
Washington Bureau of RADIO DAILY
Washington — Sale of the facilities
of WWDC and WWDC - FM for
$125,000 by the Capital Broadcasting
Company to the Peoples Broadcast-
ing Corporation of Columbus, Ohio,
has just been announced. Head
of the latter company is Murray D.
Lincoln, Ohio Farm Bureau head
and possible Democratic opponent
of Ohio's Senator Robert Taft next
year.
Capital Broadcasting Co. recently
purchased stations WOL and WOL-
FM from the Cowles Broadcasting
Co. This transaction has already re-
ceived FCC approval.
If FCC approval is obtained for
(Continued on Page 3)
Two Football Classics
Signed By Gillette On MBS
Gillette has been signed by Mutu-
al to sponsor the annual East-West
gridiron clash Dec. 31 over the full
web facilities. East-West sponsor-
ship by Gillette gives the razor com-
pany the full afternoon's program-
ming starting at 2:30 p.m., EST,
with back-to-back presentation of
the Blue-Grey football game to be
immediately followed by the East-
West airing.
Spot Campaign Planned
For Eagle-Lion Movie
Spot campaigns in key center
cities are planned by Eagle-Lion
Pictures for their new production,
"Guilty of Treason." produced by
Edward Golden. First campaign will
be on the Yankee Network in the
Boston area beginning February
18th. Another is scheduled for Feb.
15 over WLW in the Cincinnati area.
Water Is Topical
ABC affiliate WMPS, Memphis,
called on many times to report
local news over ABC's web-wide
"Headline Edition," last Tuesday
turned the tables when WMPS
newscaster Larry Trexler inter-
viewed, by beep-telephone, ABC
newsmen Taylor Grant, John
Dunn, Gordon Fraser and Jean
Mason on how New Yorkers
react to the current shortage.
WiVEW Gets OK
For 50,000 Watts
Washington — The FCC yester-
day okayed a boost to 50 kilo-
watts power for WNEW, New
York, thereby giving New York
City seven top-powered stations.
The application has been pend-
ing for more than three years.
Sale of WNEW by the greater
New York Broadcasting Corp. to
a combination including the
Providence, R. I., businessman,
Ralph Cherry, is currently before
the FCC for approval.
Several engineering conditions
were attached to the grant.
Mutual Web Board
Meeting In Chicago
Formation of a Mutual TV net-
work will be among the topics to be
discussed at the MBS board of di-
rectors meeting which will be held
today and tomorrow at the Ambas-
sador Hotel in Chicago.
Highlighting the meeting will be
President Frank White's report on
the reorganization of the web's op-
erations, new programming plans
(Continued on Page 2)
FCC Denies WJZ Request
To Take KOB Off 770 Kc.
Washington Bureau of RADIO DAILY
Washington — Because the status
of KOB, Albuquergue, cannot be
determined until the final disposi-
tion of the 770 and 1030 channels is
worked out, the FCC yesterday de-
nied the petition by WJZ. New
(Continued on Page 2)
Chicago — Seventeen manufactur-
ers of television sets, including both
members of the Radio Manufactur-
ers Association and non-members,
met at the Palmer House here Tues-
day to outline a series of meetings
which the manufacturers would spon-
sor in TV cities throughout the coun-
try for stimulation of TV dealers so
that they could do a more effective
selling job and increase TV set sales.
Twenty-one persons attended the
Public Hearing Set
On Wired Radio Issue
The New York State Public Ser-
vice Commission yesterday ordered
hearings on complaints received
about the daily broadcasts of adver-
tising, news and music over the
loudspeaker system in Grand Cen-
tral Terminal. The Commission in a
closed session said the first hearing
will be held on Wednesday, Decem-
ber 21 at 10:30 a.m. at ' the New
York offices located in the Wool-
worth Building.
The chairman of the Commission,
(Continued on Page 3)
Seeking Historical Data
For Radio Pioneers Club
Following a meeting yesterday of
the executive committee of the Ra-
dio Pioneers, president William S.
Hedges announced that question-
naires would be put in the mail this
week for the purpose of gathering
(Continued on Page 3)
Sales Factors Emphasized
By RCA Victor Speaker
Buffalo — Four factors which may
prove decisive in the business re-
evaluations of 1950 were cited yes-
terday by Carl V. Haecker, mer-
(Continued on Page 2)
meeting which was presided over by
George Gardner of Wells-Gardner &
Company, Chicago set manufactur-
ers. Gardner presided in absence of
R. C. Sprague of Sprague Electric
Company, North Adams, Mass., who
was unable to attend due to death of
his father-in-law. A committee was
appointed to study the proposed
meetings for TV set dealers which
will be patterned after the successful
(Continued on Page 7)
Major league baseball's re-
alignment of its radio-broad-
cast policy is not expected to
effect the number of pro-
gramming hours devoted to
play-by-play game description
over the airwaves, it was re-
vealed yesterday at the major
league's winter meeting now
in progress at New York's
(Continued on Page 3>
Avery Named Prexy
Of Radio Reps Group
Lewis H. Avery of Avery-Knodel.
Inc. yesterday was elected president
of the National Association of Radio
Station Representatives at the or-
ganizations annual meeting in New
York, according to T. F. Flannigan.
managing director who was elected
to succeed himself in that position.
Avery had been treasurer for the
past year.
Other officers elected include:
(Continued on Page 21
Church-Station Operation
May Get FCC Scrutiny
Washington Bureau of RADIO DAILY
Washington — Raising a question
as to the continued licensing of such
stations as WWL, New Orleans,
FCC hearing examiner J. D. Bond
has proposed to deny the applica-
tion of fundamentalist preacher.
(Continued on Page 2)
Demonstration
TV's power of demonstration,
cflen pointed out as a boon to
advertisers, was put to work for
the Red Cross yesterday by
George F. Putnam on his "Head-
line Clues" show over Du Mont.
Putnam, while on the air, donat-
ed a pint of blood to the Red
Cross Christmas Gift Of Life
Campaign to demonstrate ease
and painlessness of procedure,
TV Manufacturers Meet
To Plan Service Schools
2
Vol. 49, No. 50 Thur., Dec. 15, 1949 10 Cts.
JOHN W. ALICOATE : : Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y„ by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President; Chester B.
Bahn, Vice-President; Charles A. Alicoate,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily.
J5ul Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Cfble address: Radaily, New York.
WEST COAST OFFICES
Allen Kushner. Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older, Chief 6417 Dahlnnega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
612 N. Michigan Ave.
Phone: Superior 7-1044
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postomce at New York. N. Y.,
under the act of March 3, 1879.
f INANCIAL
NEW YORK STOCK EXCHANGE
Net
High Low Close Chg.
ABC t*A 83/8 8% + V?
Admiral Corp. 183-4 18V4 18'/4 — V4
Am. Tel. & Tel.... 146% 146S/8 146% + V4
CBS A 28i/8 27% 27% — %
CBS B 28 28 28
Philco 33% 33 33
Philco pfd 82 82 82 — 1 V2
RCA Common . 13 12% 12% + Va
RCA 1st Dfd. 73% 73% 73% — %
Stewart-Warner 12% 12% 12% + %
Westinghouse . ... 32 31% 32 + %
Westinghouse pfd. 102 102 102
Zenith Radio 32% 32% 32% — 3/4
OVER THE COUNTER
Bid Asked
DuMont Lab 14% 15%
Stromberg-Carlson 10% 12
WCAO (Baltimore) 17 20
WJR (Detroit) 7% 8
Wedding Bells
Ann Cornish, director of recorded
music for WQXR, was married on
December 10 to Richard Weingart,
chairman of the board of the Gener-
al Register Corp. The couple will
spend two months in London, Paris,
Rome and Sicily. Mrs. Weingart is
on a leave of absence from the sta-
tion.
RCA INSTITUTES, INC.
■^357 A Service of
^^^y Radio Corporation of America
Oih- of tin* lending and oldest hcIiooIh
of Radio Tc?clinnIo(*y in America, of-
fers its trained Radio and Television
technicians to the Broadcasting In-
dustry.
Our graduate* have
lit f In Telephone Licen$mt
Address inquiries to
Placement Director
RCA INSTITUTES, Inc.
350 W. 4th St., New York 14, N. Y
==RADIO
Church-Station Operation
May Get FCC Scrutiny
(Continued from Page 1)
Wendell Zimmerman, for a new sta-
tion in Kansas City, Mo., but de-
ferred approval of the competing
application of the reorganized
Church of Jesus Christ of Latter
Day Saints. He explained that the
operation of a broadcast station by
a church is a matter the Commis-
sion will explore early next year in
connection with Baptist church ef-
forts to win authorization for a net-
work of low-powered FM stations
in the 88-92 m.c. Band.
WWL is licensed to Loyola Uni-
versity, a Catholic institution. Bond
said the Constitutional question in-
volved in such grants will be ex-
plored by the Commission, with the
import of the eventual decision to
extend beyond the mere question of
grants of FM stations to the Baptist
applicants.
The facilities sought are the 1380
band, with five kilowatts. The re-
organized church would operate in
Independence, Mo.
In the case of Zimmerman, a for-
mer associate of the hate-preacher,
Gerald L. K. Smith, Bond found the
applicant of dubious financial sta-
bility.
The application was the subiect of
bitter controversy in the Kansas
City area, with representatives of
responsible Negro and Jewish
groups and other Protestant church-
men opposed to a grant to Zimmer-
man. There was considerable sup-
oort for Zimmerman also, with the
Commission assured that Zimmer-
man has recanted and should not be
considered to share the racial and
religious views of Smith.
Bond appeared to accept the re-
cantation, and found that Zimmer-
man should not be disqualified on
the ground of his racial or religious
views, relying largely upon the fact
that many of his accusers have not
personally heard him voice such
views and were not willing to hear
him now or read from his writings.
Mutual Web Board
Meeting In Chicago
(Continued from Page 1)
and new billings in prospect for the
web for next year. The board will
also discuss TV matters particularly
the advisability of forming a Mutual
web at this time.
In Chicago to attend the meeting
are: President White, Theodore
Streibert and Jack Poppele from
New York; E. K. Antrim and Frank
Schreiber from WGN, Chicago;
Lewis Allen Weiss and Willett
Brown from Don Lee, Los Angeles;
Linus Travers and Tom O'Neill
fiom Yankee Network, Boston; H.
K. Carpenter, WHK, Cleveland and
Ted Campeau, CKLW, Detroit.
Williams Joins WVNJ
Newark — Bill Williams, formerly
a WOV and WNEW disc jockey, has
been signed by WVNJ in Newark to
conduct a daily three-hour record
program.
DAILY===
FCC Denies WJZ Request
To Take KOB Off 770 Kc.
(Continued from Page 1)
York, that the New Mexico station
be removed from the 770 band. The
question of a channel for KOB has
been the subject of continued diffi-
culty for a decade, but as the FCC
pointed out yesterday, WJZ has it-
self recognized the impossibility of
settling it satisfactorily without re-
gard to the overall clear channel
problem.
The Commission observed that
under its rules the KOB special ser-
vice authorization cannot be ex-
tended beyond March 1 of next
year, so that the only matter de-
cided yesterday was how KOB
should operate until then.
No compelling reason was found
for a temporary shift in the KOB
channel.
Sales Factors Emphasized
By RCA Victor Speaker
(Continued from Page 1)
chandise display manager of RCA
Victor, before the Adcraft Forum of
the Greater Buffalo Advertising
Clubs.
Aggressive sales planning, aggres-
sive advertising, aggressive window
displays, and aggressive point-of-
sale display were given as the in-
gredients for success by Haecker.
Retailers who have adopted these
Thursday, December 15. 1949
Avery Named Prexy
Of Radio Reps Group
(Continued from Page 1)
vice-president, Richard Buckley of
John Blair Co.; secretary, James Le
Baron of Ra-Tel Representatives
Inc.; and treasurer, Joseph Timlin
of the Branham Co.
Frank Headley of Headley-Reed,
last year's president was automati-
cally elevated to the Board of Di-
rectors, and Joseph Weed of Weed
Co. was newly elected to the board.
Joseph Katz of Katz Agency, is serv-
ing third term as director.
Flannigan said that the group
unanimously accepted the former
treasurer's projected budget for 1950
and pointed out that this budget
called for increased expenditures in
promoting radio spot sales.
To Continue Adaptations
Hallmark Players will continue to
use adaptations in addition to ori-
ginal scripts by well known writers.
The use of the original scripts does
not alter programming policy.
practices "will almost invariably
emerge ahead of those who do not,"
he said.
Haecker presented each member
of the audience with a capsule con-
taining a summary of his talk to
dramatize the four factors.
New Gnu
Mother Gnu poses for her first picture with her brand new baby
girl. It was a big event in the Washington Zoo.
There's something new in the Baltimore radio market, too. It's about
the big plus audience that W-I-T-H delivers.
You probably know that W-I-T-H produces more regular home listen-
ers-per-dollar than any other station in town. Now a recent survey
made under the supervision of the Johns Hopkins University shows
that, in addition, 34.6% of all the radios playing in drug stores were
tuned to W-I-T-H!
This means that a little money goes a long way on W-I-T-H. It
means that from W-I-T-H you get real low-cost results. So call in your
Headley-Reed man and get the whole story today.
Thursday. December 15. 1949
RADIO DAILY
3
Public Hearing Set
On Wired Radio Issue
(Continued from Page 1)
Benjamin Feinberg, said "The Com-
mission has received many com-
plaints that the New York Central
Railroad is compelling passengers
waiting in its station to listen to cer-
tain commercial and other broad-
casts. Passengers of course, have no
choice in the use of a railroad ter-
minal. They are forced to use it in
order to get to their destination.
They pay for the right to use the
terminal. They are not there at the
sufferance of the railroad."
"Full Consideration" To Be Given
Feinberg continued "The sugges-
tion that the railroad can take ad-
vantage of the enforced presence of
its passengers to compel them
against their will to listen to points
of view which its management or
lessee selects, whether regarding
commercial products, political mat-
ters or current events, is one which
the Commission feels should be most
carefully studied and explored."
He added that "full consideration
will be given to these questions and
any others which relate to this prac-
tice."
The broadcasts which emanate
from the north balcony of the ter-
minal were begun on October 1.
They are heard 17 hours a day from
7 a.m. to midnight.
The railroad has said that the
money received through the broad-
casts is helpful in carrying on sta-
tion services. An estimated $1,800
weekly is received from the lessee
of the public address system, The
Terminal Broadcasting Company.
The company says organ selections
and classical music occupy about 80
per cent of the broadcast time.
Covers Hotel Opening
Miami— Scott Bishop, WIOD pro-
gram director, was in Captain Eddie
Rickenbacker's party which flew to
San Juan, Puerto Rico December 9
for the opening of the new Caribe-
Hilton Hotel. Bishop had tape re-
corder aboard the Eastern Air Lines
Constellation which carried such
notables as hotel owner Conrad
Hilton, Gloria Swanson and her
daughter Michelle Farmer, Alexis
Smith, Craig Stevens, Robert Pres-
ton, Janis Carter, Leo Carrillo, Jon
Hall and others. Bishop rounded out
a half-hour of interviews and de-
scription of the three-day trip for
play-back on his station Monday,
December 12.
Magnavox Sales Up
Fort Wayne, Ind. — Magnavox
Company sales topped $3 million
during November, Richard A.
O'Connor, president, told stockhold-
ers at a meeting on Tuesday. Sales
in October were $2.7 million and
$3,150,000 in November, he reported.
O'Connor said sales in the quarter
ending on September 30 were $4.3
million and he indicated that De-
cember sales would equal those in
November.
Baseball Broadcasting Skeds
Discussed At N. Y. Meeting
(Continued
Commodore Hotel. Ford Frick,
president of the National League
says that he understands the think-
ing of National League clubs on the
policy realignment but does not ex
pect to make an announcement re
garding radio until later today or
possibly, tomorrow.
The American League's radio di-
rector, Al C. McEvoy, said yesterday
that no announcements affecting his
league would be made until after
the first of the year since whatever
is decided at the meeting must first
be ratified by the league's eight
clubs.
Several Proposals Made
Discussing Tuesday's premature
leak of Mutual's proposal to broad
cast the "game of the day" to web
affiliates in n o n baseball cities,
league and club officials said that
several such proposals had been ad
vanced by networks but that no
decision could be made without full
agreement from all 16 clubs con
cerned and pointed out that "it will
take some time to reach an agree
ment acceptable to all clubs." This
opinion was concurred in by Abe
Schechter, Mutual vee-pee in charge
of news and special events. He said
that the proposal was an involved
one and that he regretted the pre-
mature disclosure of negotiations.
Attendance Decline Explained
Questioned by Radio Daily, club
owners and officials were unani
mous in attributing the fall in last
year's attendance to "normal busi
ness trends," and none would say
that radio and TV baseball coverage
had adversely affected baseball's
box offices.
Most were emphatic in expressing
the belief that radio had "played a
considerable part" in building game
attendance over recent years and
said that television coverage "should
further stimulate box office action.
A few officials stated that it was
really too soon to tell what effect
video would have on the box offices.
Frick Expresses Opinion
Ford Frick, expressing a "personal
opinion," said that radio has, and
TV should, stimulate interest in the
game. Branch Rickey, Brooklyn
Dodgers chief, said he believed that
"TV can't hurt us and most probably
will help us." Brooklyn was one of
the few clubs which showed an in-
crease in attendance last year.
The realignment of broadcast
policy was brought on by a Justice
Department ruling that no major
league broadcast may be carried in
a minor league town where a ball
game actually is in progress. Other
than this stipulation, the effect of
the government agency ruling
should be to lift all other bars on
radio broadcasting of ball games.
In the past, no major league game
could be aired in a minor league
town without consent of the major
and minor league clubs concerned.
This was done to prevent broadcasts
from hurting minor league game at-
from Page 1)
tendance, but has been changed to
prevent, through technicalities,
charges that radio made the nation-
al game subject to anti-trust laws.
The reason for delay in announc-
ing the new broadcast alignment is,
by admission of both leagues, the
fact that the subject is so involved
that to date no one has known ex-
actly how to solve the problem. The
major leagues, of course, are anx-
ious to protect the interests of their
minor league properties.
Simply stated, the Justice Depart-
ment ruling provides that a broad-
cast may be made from any ball
game to any city in the nation, pro-
vided there is not a professional ball
game in progress in that city at the
time of the broadcast. A three and
one half hour prohibited broadcast
period was set in the case of single
games and a five and one half hour
period for double headers.
In other words, according to
Frick, there is nothing to prevent
the broadcast of a major league
afternoon game if the local club is
playing that night.
To further complicate matters for
the leagues, the Washington ruling
applies only to AM and FM trans-
mission and not to video.
Robinson Gets Award
Jackie Robinson, the Brooklyn
second baseman who was recently
signed by ABC for a sports pro-
gram, yesterday received the George
Washington Carver Memorial
Award from Frank Gannett of the
Gannett Newspapers and baseball
Commissioner Happy Chandler. Fol-
lowing the ceremonies, which were
televised last night on NBC's "Camel
News Caravan," Robinson told Radio
Daily that he "would like very
much to make a permanent career
of broadcasting provided I could tie
it in with my boy's clubs activities."
He pointed out that his years as a
player were limited, and, seconded
by Mrs. Robinson, said that he was
"thrilled" with the ABC program
which starts Jan. 22, 1950.
Watch Company Buys
NBC 'Detective' Series
"Richard Diamond, Private Detec-
tive," the sixth NBC-built program
to be sold in recent months, has been
purchased by the Helbros Watch
Company for sponsorship in early
March, 1950, it was revealed yester-
day. Dick Powell is starred and, ac-
cording to an NBC spokesman, will
participate in one commercial each
week.
Other NBC packages which have
found sponsors recently include:
'Dragnet" (Liggett & Meyers for
Fatima), "Baby Snooks" (for Turns
by Lewis-Howe Co.), "The Halls of
Ivy" (Schlitz Brewing Co.), "Screen
Directors Playhouse" (RCA-Victor) ,
and "One Man's Family" (Miles
Laboratories). Dorland Co. is the
agency for Helbros.
WWDCInWashingfon
Sold To WOL Owners
(Continued from Page 1)
today's sale, the Peoples Broadcast-
ing Corp., will operate on 1450 kilo-
cycles using the call letters WOL
with the total power of 250 watts
and a 250 watt booster. Capital
Broadcasting will retain its WWDC
call letters and operate on 1260 kilo-
cycles with 5,000 watts of power.
Both FM stations will remain at
their present dial positions.
Also Owns WRFD
The Peoples Broadcasting Corp.
also owns station WRFD in Worth-
ington, Ohio, a suburb of Columbus.
Negotiations were conducted on
behalf of the Peoples Broadcasting
Corp. by James R. Moore, general
manager.
Capital was represented by Ben
Strouse, vice-president and general
manager, and Thomas N. Dowd of
the law firm of Pierson and Ball,
Washington. Howard Stark, New
York, was the broker.
The sale raises a question about
the future of WCFM, local coopera-
tively-owned FM station. WCFM is
heavily in debt to the Ohio group,
and it is not unlikely that with the
shift of support to the newly-pur-
chased outlet WCFM may turn in
its license.
Seeking Historical Data
For Radio Pioneers Club
(Continued from Page 1)
authentic data on the early days of
broadcasting. Questionnaires will go
to some 400 members including 110
new members who have joined the
past month, and they will be asked
to set down "firsts" with which they
were actually connected, also addi-
tional interesting and exact experi-
ences during their pioneer radio
days. Work will be headed by
Charles Hodges, chairman of the
Historical Recording Committee.
Historical data will be printed in the
membership roster book.
Woods, Kaltenborn, Kobak Named
Hedges also announced that he
had appointed H. V. Kaltenborn,
Mark Woods and Edgar Kobak as
nominating committee for the elec-
tion of officers to be held in the
spring at the annual banquet. Jos-
eph Barnett was appointed chair-
man of the banquet committee.
Those present at the executive
committee meeting were: Mr.
Hedges, H. V. Kaltenborn, O. B.
Hanson, Charles Hodges, Jos. Bar-
nett, Charles Keller, A. L. Alexan-
der, Dorothy Gordon and M. H.
Shapiro (for Carl Haverlin).
Will Cover Testimonial Dinner
WMGM will broadcast a part of
a testimonial dinner in honor of
Walter P. Reuther, president of
the UAW and v-p of the CIO, on
Friday, December 16 from 10 to 11
p.m. The chairman of the affair
being held in the Grand Ballroom
of the Hotel Astor will be Gov.
Chester Bowles of Connecticut.
I
JUNE CHRISTY
SAMMY KAYE
. joins the Thesaurus family!
featured with the Johnny GuaraJeri Quintet,
new idea in sophisticated rhythm.
TEXBENEKE
bz Beneke Show presents all the
Glenn MiQer favorites plus all the top tunea
silable through any other source.
Showmanship and
ARL WILD
. featured soloist with the
Ion Concert Players. Rich
terpretarions of popular classics
d standard favorites ... a
rtV-ct prestige show!
These stars and shows too!
YOURS for easier,
more saleable
programming
IT'S BIG news for every local broadcaster!
More big names, more big shows than ever
before are coming your way in the new
Thesaurus. We're drawing upon the whole
ghttering array of RCA Victor recording talent
. . . plus other big name stars . . . building com-
mercial radio programs, designed to sell! More
economically, more effectively, more profitably!
Look at the advantages that only the new
Thesaurus brings you:
1. Comprehensive programming . . . broader variety
of .irt is is and groups with continuing flow of fresh
selections — all the top tunes!
2. Greater number of broadcast hours . . . features to
fill your needs for every time segment, with sure
sales appeal for local sponsors.
3. Steady supply of weekly continuity, special holiday
and seasonal shows. Your scripting problems are
taken over by our network-experienced writers.
4. Promotion that ensures commercial sales . . . spon-
sor-selling brochures and audience-building pro-
motion kits with locally slanted advertising and
publicity material.
If you want easier programming, more
sponsors, bigger profits— RCA's new era in
»' Inquire now'
RADIO DAILY:
Thursday. December 15, 1949
AGENCIES
THE ADVERTISING COUNCIL
has issued 1950 campaign guide
for advertisers and media in advance
of next year's Stop Accidents Cam-
paign. The booklet contains exam-
ples of how radio and television
stations and others can help to re-
duce accidents. Young & Rubicam's
Chicago office prepared the guide
for the council.
TOM MALONEY, partner of
Newell-Emmett Company, will be-
come an executive officer of Cecil
& Presbrey, Inc., on January 3.
Newell - Emmett is dissolving its
partnership on December 31, and a
new corporation, Cunningham &
Walsh, Inc., will take over. Some of
Maloney's associates at Newell-Em-
mett will join him in his new post.
JOHN de BEVEO has been named
media director fo the Ward Whee-
lock Company. He was formerly
with BBD&O.
QUENTLN I. SMITH has been
elected a v-p of Albert Frank-Guen-
ther Law, Inc.
G. HAROLD JOHANSON has
been appointed assistant production
manager of Lynn Baker. He was
formerly with Young & Rubicam.
GREENMAN-SHERRILL FURNI-
TURE CORPORATION has ap-
pointed Victor A. Bennett Company.
WADSWORTH H. MULLEN, di-
rector of the Magazine Advertising
Bureau, will speak before the Ad-
vertising and Selling Course con-
ducted by the Advertising Club of
New York, December 15. He will
speak on the place of magazines in
advertising.
GEORGE AKINS, president of
Walsh Advertising Company, Limi-
ted, Montreal, announces a program
of expansion in the agency's Toron-
to radio department, including plans
for provision of complete television
services immediately upon the ad-
vent of visual broadcasting in Ca-
nada. J. Everett Palmer has been
appointed' radio director for the
Toronto office, bringing to the agen-
cy a 10-year background to the agen-
radio experience, principally in the
Maritime Provinces. He will also
serve as co-director of the television
department, in association with
Charles D. Truman, who joined
Walsh earlier this year, after more
than 20 years' experience in agency,
newspaper and show business, in
Canada and the United States.
Active Investor with $20,000.00 tor
tiolf interest in Plastic Lipstick Stamp
with Lipstick. Details for Business and
immediate Sales plans completed. Tre-
mendous potential. Principals only.
Box 292, RADIO DAILY, 1501 Broad-
way, N. Y. C.
Wan About Munhuttun. . . !
• • • THE MORNING MAIL: Alan Courtney, WGBS' (Miami) alert
disc jock, takes his pen in hand today to applaud our recent stand on all
this television hysteria and the foolishness of selling radio short. Alan,
who's celebrating his 21st year in radio and who has introduced more
ideas and innovations to the industry than you can shake a microphone
at, delivers himself of this tirade: "Let me tell you something, kiddo. Radio
hasn't even scratched the surface of its tremendous potential — especially
in the vast numberless towns and cities of this country. Even New York
can stand many 'hypos' in radio but the 'status quo' of frightened and
showmanless 'showmen' dominate the scene. If radio dies, it won't be a
'natural' death. As lack Gould so aptly put it in the Sunday Times, it'll
be a spectacular case of committing hari kiri. Now's the time for all good
radio men to get together and promote radio on an adult scale. Otherwise
radio may have the unique distinction in history of having 'died of old
age' before reaching maturity. Brother, whal I wouldn't give to prove my
beliefs with some progressive station. Who knows, maybe L950 will find
me running my own station."
■fr ft tz ft
• • • Joe Franklin's WJZ 11:30 Sat ayem stanza, "Joe
Franklin's Record Shop," is being expanded to five nights a week
from 11:35 to midnight starting Dec. 19th. And as a prelude to a
pretty ambitious vaudeville show that he's planning to run as a
two-a-day attraction in a legit house during 1950, Joe is readying
his annual New Year's Eve Comedy Frolics skedded for Carnegie
Hall. He's already lined up such attractions as Morey Amsterdam,
Jack Carter, Myron Cohen, Diosa Costello, etc., for the holiday
bilL
ft ft ft ft
• • • AROUND TOWN: Wayne Coy. Chairman of the FCC, is
slated to make an important pronouncement on TV at the annual Television
Institute which will be held at the New Yorker Hotel Feb. 6-8. He'll speak
on "Is the FCC Delaying Television Progress?". . . . An ambitious press
agent tried to plant a story that electronic waves were the cause of the
water shortage in N'Yawk. He recommended that radio and TV suspend
for two weeks in order to Increase the rainfall. . . . New Yorker mag
credited with stirring up the resentment of New York Central commuters
regarding the commercial sound systems in Grand Central station. . . .
In case you're wondering why Arturo Godfrey sometimes kiddingly refers
to the Mariners Quartet as 3 Pops and a Poop — it's because while all four
lads are married. Big Jim Lewis is the only one without child.
ft ft ft ft
• • • Aside to Allen Funt: While we love Henny Youngman
dearly, we'd like your show even more if you didn't go in for
guestars but stuck to your original format of pouncing on the
unwary. In our book, your show is not only one of the most
original ideas on the nets — it's also one of the best. If your agency
or sponsors insist upon using guestars — why it's simple. Just
go out and get yourself a new bankroller, thass all.
ft ft ft ft
• • • "Judging from reports reaching us here in the Midwest,"
wires WJW's Walter Kay. "you folks in New York must be spending
water like it was money!". . . . Walter Kiernan, one of our favorite guys
in the wit dep't, sez that a N. J. saloon keeper has a sign in his window
advertising water as $3.75 a fifth. "Prob'ly bottled in pond," observes Mr.
K. . . . And Cyril Armbrister (producer of 'Chandu the Magician') sez that
New Yorkes who used to go to Niagara Falls for their honeymoon will
now be going there for their water.
NEW BUSINESS
WNBC, New York: The Loft
Candy Corporation has signed a 52-
week renewal for participations in
the Mary Margaret McBride pro-
gram on a Monday thru Friday
basis. The order was placed through
the Lawrence C. Gumbinner Adver-
tising Agency, Inc. A 52-week con-
tract for announcements in the
Norman Biokenshire afternoon pro-
gram has been signed by Standard
Brands. Inc. The order, calling for
announcements on Tuesdays, Wed-
nesdays and Fridays, was placed
through Compton Advertising, Inc.
Colgate Palmolive Peet Company
have signed for one-minute an-
nouncements on Norman Broken-
shire's morning program to advertise
Fab. The 52-week contract, calling
for sponsorship on Mondays, Wed-
nesdays and Fridays, was placed
through William Esty Company.
Procter & Gamble Co. has signed a
52-week contract renewing their
sponsorship of a six-days-a-week
station break schedule on WNBC.
Benton & Bowles, Inc. is the agency.
Arnold Bakers, Inc. has renewed
sponsorship of the 5.00 p.m. station
break on Mondays, Wednesdays and
Fridays. The 13-week contract was
placed through Benton & Bowles,
Inc.
WBAL-TV, Baltimore: Consolida-
ted Gas, Electric Light & Power
Company, Baltimore, begins second
year sponsorship of "Industry Looks
at Baltimore Opportunity" Wednes-
day 7: 00 to 7: 10 p.m. SOS, through
McCann-Erickson, has renewed 13-
week, twice weekly spots, using "In
the Kitchen With Mary Landis" as
sales medium. Schindler Peanut
Products, through Courtland D. Fer-
guson, Inc., Washington, buys Mon-
day, Tuesday, Thursday, Friday spot
campaign. Contract runs through
June 2nd, 1950. General Automatic
oil burners signed for an extensive
spot campaign.
WEVD
117-119 W 46 St
HENRY GREENFIELD, Mf. Director N Y. 19
Section of RADIO DAILY. Thursday. December 15. 1949 — TELEVISION DAILY is fully protected by register and copyright
N. Y. BASEBALL TEAMS SET FOR TV
TELE TOPICS
1_|ANK LADD didn't have very much to
' ' do Tuesday nite when he subbed for
the vacationing Milton Berle on the Tex-
aco show, but most of what he did offer
was done well. Ladd's dead-panned re-
semblance to Gov. Dewey was a striking
contrast to Berle's frantic antics and he
was backed by a solid entertainment line-
up that made the stanza top vaudeo. . . .
Highlight of the show was a skit starring
Bert Lahr as a mustached, bespectacled
Viennese doctor. It was burlesque at its
hilarious best and by far one of the fun-
niest bits TV has shown. Opening spot
was filled by the sensational Acrornaniacs,
one of the best acrobatic acts around.
The charming Mary Hatcher, of "Texas,
L'il Darlin' " sang a number from the
show, closing with a brief duet with Ladd.
The Ink Spots, Gil Maison's amusing ani-
mal act and juggler Stan Cavanaugh were
all good. Only real letdown in the show
was the closing skit with Connie Sawyer
and Ladd, which was weak script-wise.
Entire production, however, was most
pleasant and producer Ed Cashman rates
a bow for this one.
\A/E VE RAVED before about "Actors
™ " Studio," and now we'd like to reg-
ister a wholehearted rave for Ann Shep-
herd, who starred in "The Midway" on
the CBS stanza Tuesday nite. Her per-
formance was wonderfully exciting and
completely credible all the way through.
. . . Alvin Boretz, listed here yesterday
as scripter of DuMont's "Shoppers Mati-
nee," actually writes only the dramatic
portion of the show. . . . Alan Handley,
NBC producer, is trying to find a way to
get a pygmy elephant to climb three
flights of stairs. Handley is doing the
A&S Christmas shindig on WNBT from
St. Nicholas arena and the beast will be
one of the acts. . . . Weekly 20-minute
participating disc jockey show bows on
WGN-TV, Chicago, Friday, featuring Rey
Blanco and Ruthie Brand. Two bank-
rollers have already signed for time. . . .
Tom Harmon will call the plays on
KTTV's coverage of the UCLA home
basketball schedule.
rvICK KROLIK, publicist for Schwerin
Research Corp., has been named TV
service exec, for the firm and Bill Snyder
has been named to a similar post for
AM. They'll work to improve liaison and
coordination between research, program-
ming and sales. . . . Kingman T. Moore,
NBC director, lectures at Town Hall to-
day. His topic: "The Director Is An Art-
ist." . . . New York's water shortage will
be the theme of "Hands of Murder" on
DuMont tomorrow nite. Set in the year
1952, play will involve black marketeers
and bootleggers in H O
Tele Mfrs. Planning
To Hypo TV Dealers
(Continued from Page 1)
town meetings of radio technicians
which were held under the auspices
of the RMA in New York, Philadel-
phia, Chicago, Boston, Atlanta, Los
Angeles and Washington. Meetings
would be held where stations are
now or where planned.
Sprague, who has served as chair-
man of the town meetings committee
for the RMA, while absent at yester-
day's meeting will probably be one
of the key men in the committee set
up comprising some fifteen set
manufacturers who are both RMA
members and non-members.
While this is not strictly an RMA
group it is expected that Bond
Geddes, executive vice-president of
RMA, who was here for the Palmer
House session, will have an active
voice in the pattern for the proposed
TV dealer confabs. R. C. Cosgrove,
RMA president, was not here for the
session, Browning Howard, head of
the Philadelphia public relations
firms bearing his name, was here as
professional consultant to the group
and will undoubtedly be active in
the organizing of the dealer meet-
ings. Included among the firms who
were represented here at the meet-
ing were: DuMont, RCA - Victor,
Motorola, Stromberg-Carlson, Cape-
hart, Zenith, Westinghouse, Philco,
Admiral, Hallicrafters, Crosley and
Wells-Gardner.
Grave Problem
George Lefferts, director of
NBC's "Kraft Television Theater."
recently encountered a unique
casting problem when five char-
acter actors refused to play the
lead in the show's "Nantucket
Legend" aired last night. Role
called for lead to deliver great-
er portion of his lines while
standing in a grave he had dug
for himself.
WENR-TV Skeds
Ad Men's Kids Parly
Chicago — Second annual Christ-
mas Party for The Off-The-Street
Club, an organization for under-
privileged youngsters subsidized by
Ihe American Federation of Adver-
tising Men, will be aired by WENR-
TV Dec. 24, 4:30 p.m., CST.
Show Toppers To Participate
Top names of show business will
take part in the program for the
youngsters, the majority of whom
have never seen a motion picture,
according to club director Col.
Auguste Mathieu.
Last year's party, aired by WBKB,
brought donations for the club from
viewers all over the Chicago area.
One viewer, who refused to publi-
cize his gift, sent in a check for
$1,000 "to be spent as the club sees
best."
New British Station Claimed
To Be World's 'Most Powerful
London — The world's most power-
ful video transmitter — that's what
BBC calls its new station at Sutton
Coldfield, near Birmingham, which
begins regular program service Sat-
urday.
Films aired during test operations
by England's second station have
been seen 150 miles away at Ripon,
in Yorkshire. Images strong enough
to be photographed off the tube are
being received in Leeds — 93 miles
away — and in Liverpool, nearly 80
miles distant, engineers for the BBC
said.
Wakefield, Yorks and Bristol,
nearly 80 miles from the transmit-
ter, all report good results, and BBC
claims that the new outlet will
eventually set a world record for
long-distance transmission. London
newspapers are playing up the tests,
pointing out that no known station
in America is capable of beating
Sutton Coldfield. It has been said
also that the new station will not
utilize its full power until regular
programming is begun.
The unexpected range of the sta-
tion may cause the BBC to change
its plans for further provincial sta-
tions. The next one is projected for
southwest Yorkshire. If Sutton
Coldfield overlaps that area BBC
will either modify the design of the
third station or move it further
north. Another alternative would
involve a wholesale reorganization
of BBC plans to cover the country
with TV.
The Sutton Coldfield outlet will
serve a potential 6.000,000 viewers
in the industrial Midlands. It will
carry programs originating at BBC's
London studios via radio relay and
coaxial cable.
Sponsors Signed
On Hull, WPIX
And WOR-TV
Despite rumors of a major base-
ball league ban on television cir-
culated at the end of last season, the
three New York teams have already
signed for video coverage of the
1950 schedules.
The Brooklyn Dodgers, National
League pennant winners, reflecting
president Rickey's feelings that TV
cannot hurt gate receipts, have
signed a three year pact for scan-
ning of all home games, night and
day, over WOR-TV under sponsor-
ship of F. & M. Schaefer Brewing
Co. through BBD & O.
Night Games Important
Schaefer bankrolled the Dodgers
over WCBS-TV last season but
moved to WOR-TV because the
CBS flagship could not carry all
night games in their entirety last
season because of network commer-
cial commitments. Advent of the
baseball season in April will mark
the beginning of seven-day-a-week
programming for WOR-TV. which
will air the games via a special co-
axial cable to be installed from Eb-
bets Field to the station's transmit-
ter in North Bergen, N. J.
Red Barber and Connie Desmond
will describe the games.
Chesterfield cigarettes will again
bankroll the New York Giants
games and is negotiating with
WPIX, which carried the schedule
last season. Ernie Harwell and Russ
Hodges will be behind the mike.
Newell-Emmet is the agency.
For the third successive year,
Ballantine beer and ale will bank-
roll the champion New York
Yankees home schedule over
WABD, through J. Walter Thomp-
son. Mel Allen probably will return
as sportscaster.
WABD is the only station to con-
trol TV rights to the games it will
carry. In the case of the Giants and
Dodgers, the teams signed directly
with the sponsors who in turn
placed the games with the stations.
Hardina To Radio Sales;
Had Been With WCCO
Alfred J. Harding, formerly sales
manager of WCCO, Minneapolis-St.
Paul station, has been appointed to
the New York television sales staff
of radio sales, radio and television
stations representative as an account
executive effective Jan. 3, it has
been announced by George R. Dun-
ham Jr., eastern sales manager of
radio sales-television.
RADIO DAILY:
Thursday, December 15. 19<
=
PROmOTION
WEEI Veterans Dine
Harold E. Fellows, general man-
ager of WEEI. CBS owned-and-oper-
ated station in Boston, recently was
host to the 15-Year Club at its
Fourth Annual Dinner. Eighteen of
the station's staff now constitute the
membership of this group of radio
veterans, and these eighteen lay
claim to 367 years of service in an
industry itself but 27 years old.
Two high-notes sparked the even-
ing: the crowning of Ralph J. Math-
ewson, transmitter engineer, with
the 25-year insignia (navy Blue
Beret with numerals in white); and
the presentation of a gold watch to
Miss Florence Mitchell, Fellows' sec-
retary, in honor of the 20 years ser-
vice she now has completed.
Mathewson threw the switch that
put WEEI on the air Sept. 29, 1924.
WINDY CITY WO RD AG E
By HAL TATE
KYW Coverage Brochure
KYW in Philadelphia has sent a
unique promotional brochure to
"time-buying gals and guys" and
has even included a useful red
bandana. A map shows the cover-
age provided with the station's new
antenna system while a cardboard
wrench urges sponsors to tighten
their grip on the nation's third
market. The promo item also points
up KYW tie-ups with the Reading.
Pa., fair and the Sesqui-Centennial
Celebration of nearby Chester.
Stars Going To Texas
For Shamrock Bowl Game
Radio personalities Jack Benny,
Phil Harris, Artie Auerbach, and
Dinah Shore are slated to headline
a giant entertainment program at
the Shamrock Charity Bowl in
Houston, Tex., prior to the Dec. 17
football game between the All
American conference pro champions
and an all star team made up of
players from other teams in the
conference. Proceeds will go to the
Damon Runyon Cancer Fund, the
National Kids Foundation and the
Holly Hall of Houston.
High School Series On WHLI
A new musical program, High
Schools on Parade, will be broadcast
on WHLI in Hempstead, Long Island,
beginning next month as a series of
all-student productions. Bands, orch-
estras and glee clubs from twelve
public and parochial high schools on
the Island will be heard on the Sat-
urday afternoon programs. A stu-
dent-announcer will handle the in-
troductions and the president of the
student body will speak.
AC - DC Transcription Players
Tape, Wire, Disc Recorders
Sales-Rentals-Service
MILLS RECORDING CO.
161 N. Michigan Ave.
Chicago, III. De 2-4117
• • • One of the early arrivals here for Mutual's quarterly board
of directors meeting at the Ambassador was WIP's Ben Gimbel who visited
his sister here before the meeting got under way today. . . . NBC singer
Jack Haskell will appear at the Marbro Theater
ChlCCTCJO Dec. 29 for a Decca recording party. . . . Art Jarret,
formerly of Cincinnati, has joined the WGN-TV
staff . . . Holland Jewelers will sponsor "The Barber of Seville,"
over WBKB Sunday afternoon. Malcolm-Howard is the agency. . . . John
Morrell & Co. opens up their big Los Angeles quarter-million dollar
branch today. . . . The Chicago Television Council held its annual Xmas
party at the Tavern Club yesterday. Heading the list of entertainers were
Burr Tillstrom and Fran Allison representing "Kukla, Fran and Ollie."
Ernie Simon. Russ Wilt, Cliff Norton and Nancy Wright.
ft ft ft ft
• • • ABC will devote its entire half-hour "Junior Junc-
tion" program December 24th to a special Christmas program
given by the Chicago Public Schools. . . . Harry A. Bullis, chair-
man of the board of General Mills and Chester C. Davis, presi-
dent of the Federal Reserve Bank of St. Louis, will be featured
speakers at The Advertising Council's Directors meeting at the
Blackstone Hotel today. First time it's being held in Chicago. . . .
L. Martin Krautter, a vice president and director of Henri, Hurst
& McDonald, Inc. since 1944, has resigned to open his own busi-
ness as advertising and merchandising counsel. He'll call his firm
L. Martin & Associates and will open offices at 134 N. La Salle St.
on Jan. 3.
ft ft ft ft
• • • WWCA, new Gary, Indiana station held a formal opening
of their studios and executive offices Monday night. There were cocktails,
dinner and a special dedicatory program. Dee A. Coe, manager, and
Todd Branson, program director, were chief hosts. . . . Henri, Hurst &
McDonald will move their offices to the La Salle-Wacker Building on
January 3rd. . . . You see it in movies but it actually happened. Bill
Woodsmall, page boy at WBBM, so impressed station execs with his
voice that he's been given his own show on the local CBS outlet. Pro-
gram is called "The Singing Page Boy." . . . Congrats to WGN production
manager Ed Kahn. His latest production is a baby girl, Sandra Lynn, who
weighed in at 7V& pounds. Ed has two other youngsters — Denis. 9 and
Judith, 5.
ft ft ft ft
• 9 e The National Video Corp. of Chicago used the films of
the Notre Dame-Southern Methodist game, to demonstrate their
new TV tube and to celebrate their 1st anniversary in business. .
. . Libby Furniture and Safty-Gard Vaporizer have signed for
commercial time on the new "Rey Blanco Show" on WGN-TV.
Herb Lyon and Clayton Bergmann are producing the show to-
gether with WGN-TV personnel. . . . John Dolce, Square Dance
Caller on the WLS National Barn Dance, had a new Capitol
record released this week. "Red River Valley" and "Darling Nellie
Gray" are the numbers. . . . "Shopping with the Missus" cele-
brates its 1000th broadcast on WBBM today. Emcee John Conway
figures he's interviewed more housewives than any other an-
nouncer in town. . . . Don McNeill and his 16-year-old "Breakfast
Club" are featured with a cover picture and illustrated article
in the January issue of "Radio Mirror."
ft ft ft ft
COAST-TO- COAST
Starts 17th Year
Das Moines, la. — One of the olde
single-sponsored local radio shov
in the Middlewest, "The Sunda
Funnies," recently celebrated its 16i
anniversary on KRNT. The hou;
long Sunday morning broadcast h;
been sponsored the entire time
the Colonial Baking Compan.
KRNT program director Charh
Miller produces and directs th:
show, assisted by announcer Larr
Davis, and both of them also are o
the acting staff.
Planning Entertainment
Denver, Col. — KLZ artists an.
staff members are planning enter
tainment for Longmont, Coloradc
Rotary Club, on Tuesday, Decembe
27. KLZ public service directoi
Mack Switzer; music director, Ar
Gow; promotion manager, J o h l
Connors; and KLZ artist Pet<
Smythe are planning to make thi
trip.
Music Of Today
Hollywood, Calif. — The composer
Virgil Thomson, was the gues'
speaker on "Music of Today," De
cember 11th at 3 p.m. over KFWB
The concert was devoted to music
by Thomson and included Stabal
Mater, for Soprano Solo, Heler
Spann, soprano, and the Hollywood
String Quartet; and Sonata Da
Chiesa. Ingolf Dahl was conductor
Blood For Xmas
Stamford, Conn.— WSTC is urging
gifts of a pint of blood for Christ-
mas. Prodgram director Ernest
Hartman showed the way by giving
blood to the local Red Cross blood
bank and described the procedure
for a special broadcast from St.
Joseph Hospital.
Teen-Age Program
Milwaukee, Wis. — Students of
Washington will comprise the panel
on Saturday, December 17th when
WISN's program "Your Question.
Please" is aired at 3:30 .p.m.
Gertrude Puelicher will be the mod-
erator. Teen-age problems dealing
with the use of the family car,
dating, advice on radio careers and
school athletics will be, discussed.
Aptitude tests and part-time work
will also be included as subjects.
WINX Fire Coverage
Washington, D. C— WINX broad-
cast unique on-the-spot coverage of
a fire in which one parson was
burned to death and another criti-
cally injured. Announcer Milton
Grant spotted the fire in a house di-
rectly across the street from the
WINX studios. He relayed the de-
scription of the fire to disc jockey
Sam Brown, who aired the bulletins
on his "Music Hall" while firemen
were arriving. Morning man Jerry
Strong assisted announcer Jack
Rowzie in interviewing on the scene,
and relaying information to Milton
Grant through the window.
ADVERTISING LEADERS EXPRESS VIEWS
New Radio Lab.
Will Locale In Colo.
Washington Bureau of RADIO DAILY
Washington— The National Bureau
of Standards' $4,500,000 new radio
propagation laboratory will be loca-
ted on a 210-acre tract just south of
Boulder, Colorado, it was announced
yesterday. The site has been ap-
proved by Secretary of Commerce
Charles Sawyer, and it will become
the new headquarters for the NBS
work in radio propagation.
Construction of the new labora-
tory was okayed by Congress this
year, and the actual building will
probably get started in 1951. It is an-
ticipated that from 200 to 300 tech-
nicians will be permanently station-
ed there — most of them probably be-
ing transferred from Washington.
FMA Sees 'Dire Results'
From Cuban Interference
Washington Bureau of RADIO DAILY
Washington — Predicting dire re-
sults from Cuba's troublesome fre-
quency demands, FMA said yester-
day that — "vast segments of the
American radio audience face peril-
ous interference with its listening
habits unless FM facilities are ex-
panded in certain areas of the Unit-
ed States." Referring to Cuban de-
1 Continued on Page 2)
Premiere Of Picture
Gets Full MBS Network
The two-theater world premiere
of the movie Samson and Delilah
will be broadcast by WOR-Mutual
on Wednesday, December 21, from
8:00 to 8:30 p.m. (EST). Bill Slater
will be stationed in the lobby of
New York's Paramount Theater
(Continued on Page 21
Guest-Star
Mary Garden, operatic diva
of yesteryear, best known for her
roles with the Chicago Opera
Company, predecessor of the
present Chicago Civic Opera,
will make one of her rare public
appearances Dec. 24 when she is
interviewed by D*»ems Talyor
during second intormission of
American network's broadcast of
Elislr d'Amore.
Bargain Buy
Fort Worth — 259 berries and
50 cents paid off recently to
Gerald Aldridge of Fort Worth
when he received a television set
for that "price" from Johnny John-
son Tire Company, Ft. Worth.
The announcer reading the tire
company's commercial over
KFJZ. Ft. Worth, referred to a
TV set that could be purchased
for only 259 berries and 50 cents.
Hearing the announcement, Al-
dridge swung into action. . . .
having been waiting patiently
for a Fort Worth announcer to
make the same miscue ever since
he heard about the lady paying
400 "potatoes" for a fur coat.
Result: after station and sponsor
huddle — one TV set for Gerald
Aldridge of Ft. Worth.
Baseball Broadcast
Gets Okay Of Frick
Radio broadcasting of National
League baseball games will be wide
open during the 1950 season, it was
revealed exclusively yesterday to
Radio Daily by Ford Frick, presi-
dent of the National Baseball
League.
Frick said that the National
(Continued on Page 3)
51 Students Entered
In 'Democracy' Contest
Washington — Fifty - one high
school students who won state con-
tests in 48 states, the District of
Columbia, Alaska and Puerto Rico,
(Continued on Page 5)
Directors Of Council Hear Speakers
Stress Responsibilities Of Medium
On Issues Of Public Service
Don Lee Expanding
Arizona Coverage
West Coast Bureau of RADIO 'DAILY
Hollywood — In a planned move to
improve its facilities and coverage in
Arizona, Don Lee Broadcasting Sys-
tem announced affiliation with radio
station KOY, Phoenix; KTUC, Tuc-
son, and KSUN, Bisbee. These sta-
tions comprise Arizona Network
and effective January 1 1950, will be
full Mutual and Don Lee affiliates.
Change from present Don Lee
(Continued on Page 5)
Godfrey Sweeps 1949 Poll
Of Cleveland Plain Dealer
Cleveland — Arthur Godfrey won a
clean sweep in Cleveland in three
popularity fields, it was revealed in
the release of the 1949 Cleveland
Plain Dealer Radio Poll, the nation's
oldest continuous consensus of fan
(Continued on Page 2
Two Networks Announce
Christmas Bonus Plans
CBS and NBC have announced
plans to Christmas gift all em-
ployees with bonuses this year. QRS
will award each employee of a year
or more's standing a bonus of one
(Continued on Page 3)
ILGWU Would Buy WINS-
For 'Better Public Service
Washington Bureau of RADIO DAILY
Washington — Claiming that the
public will be better served by a
grant of the WINS facilities to the
AFL's International Ladies Garment
Workers Union, former FCC Chair-
man, James Lawrence Fly, yester-
day asked the Commission to order
an Avco-like procedure in connec-
tion with the proposed sale of the
station by Crosley Radio to Gene-
roso Pope. ILGWU currently is li-
censee of the FM station WFDR,
while Pope owns WHOM, Jersey
City.
Earlier this month Fly filed for
WINS employes an opposition to the
sale of the station to Pope, on the
ground that Pope's intention to op-
erate the station as a foreign-lan-
guage outlet would mean the loss of
staff jobs.
Offering to match the $512,000
(Continued on Page 5)
Chicago — A stepped-up
program of public enlighten-
ment by business in its ad-
vertising was urged yesterday
by two business leaders speak-
ing before a meeting of* the
Advertising Council's Board
of Directors at the Blackstone
Hotel. More than 250 mid-
western industrialists attend-
(Continued on Page 3)
Radio Receiver Sales
Increase In Canada
Montreal — October radio sales
held to the pattern of increases set
earlier this year and for the ten
months ending October 30 Canadi-
ans purchased 30 per cent more ra-
dios of all types and 70 per cent
more record players than during the
corresponding period of 1948.
These figures were revealed in
statistical summaries of sales and in-
ventories published by the Radio
Manufacturers' Association of Can-
(Continued on Page 5)
Radio Theater Leads
In Two Nielsen Reports
National Nielsen-Ratings for the
period Nov. 6-12, just released, show
"Radio Theater," "Talent Scouts,"
and Jack Benny in positions 1-2-3
with respective ratings of 26.9 22.2
and 21.1. Other programs listed in
(Continued on Page 2)
Distinction
Mrs. Wilson Stuhlman of Brook
lyn received a surprise when she
walked into the RCA Exhibition
Hall in Radio City this week and
was greeted by Perry Como. She
was presented with a 45 rpm
record player for being the three
millionth person to visit the hall
since it was opened in May.
1947. The hall is now a top
Radio City attraction.
2
RADIO DAILY
Friday, December 16. 1949
Vol. 49, No. 51 Friday, Dec. 16, 1949 10 Cts.
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays. Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President; Chester B.
Bahn, Vice-President; Charles A. Alico£jte,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily.
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Cable address: Radaily, New York.
WEST COAST OFFICES
Allen Ktishner. Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older. Chief 6417 Dahlontg* Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
612 N. Michigan Ave.
Phone: Superior 7-1044
SOUTHWEST BUREAU
Paul Girard. Manager
Tower Petroleum Bldg..
Dallas, Texas
Phone: Riverside 3518-8
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
under the act of March 3, 1879.
FINANCIAL
(December 15)
NEW YORK STOCK EXCHANGE
High Low Close
9 Vt 85/g 8%
. 18 173/j, 173/4
1461/2 146'/4 146l/2
28 Va 275/8 281/s
273/4
321/4
12i/2
72i/2
12V4
102
32
ABC
Admiral Corp.
Am. Tel. & Tel
CBS A
CBS B 28
Philco 325/8
RCA Common 123,4
RCA 1st pfd. 721/2
Stewart-Warner 123/8
Westinghouse 32
Westinghouse pfd. 102
Zenith Radio 325/8
NEW YORK CURB EXCHANGE
Hazeltine Corp. 16% 165/„ 163/4
Nat. Union Radio 25/8 2Vz 2S/8
OVER THE COUNTER
Bid
DuMont Lab 145/8
Stromberg-Carlson lOVi
28
325/8
125/g
721/2
121/4
31'/8
102
32
Net
Chg.
+ Va
— %
— V4
+ %
+ Vt
Asked
155/g
113/4
Godfrey Sweeps 1949 Poll
Of Cleveland Plain Dealer
'Continued from Page 1)
opinion. Clevelanders selected God-
frey for most popular program, most
popular personality and most popu-
lar variety show.
The three category sweep is the
first such event in the twenty year
history of the poll.
CBS, for whom Godfrey broad-
casts, also placed a number of other
"most populars" including: Lowell
Thomas, most popular network
newscaster; Eve Arden ("Our Miss
Brooks"), most popular comedienne;
Bing Crosby, most popular male
singer; Dinah Shore, most popular
female singer; "Lux Radio Theater,"
best dramatic show, and Symphon-
ettc," which was heard on CBS, best
semi-classical music series.
* COmiNG AND GOING A
D. W. THORNBURGH, president and general
manager of WCAU, Philadelphia, in town yes-
terday for conferences with officials of the
Columbia network.
MICHAEL FONDE, engineer at WTTM,
Trenton, N. J., is bock on the job following
a 14-day visit to his birthplace, the island
of Malta in the Mediterranean.
MICHAEL HANNA, general manager of
WHCU, Ithaca, N. Y., paid a call yesterdoy
at the headquarters of CBS, with which the
station is affiliated.
J. L. VAN VOLKENBURG, Columbia net-
work vice-president and director of television
operations, has arrived in Hollywood. He'll
spend the next ten days in the film capital.
TED OBERFELDER, American network direc-
tor of advertising and promotion, hos returned
from an extensive trip to Dallas, Houston and
Miami.
MIKE DAMN, trade editor ot NBC, and his
bride, have returned from their honeymoon
in Nassau, Bahamas. Mrs. Dann is the former
Joanne Himmel, of the network's "Tex and
Jinx" program.
RAMON BONACHEA, Cuban government
delegate to the NARBA conference in Mon-
treal, stopped off in New York Wednesday en
route to Havana. Senor Bonachea is also
counsel for Goor Mestre's CMQ in Havona.
RAYMOND F. GUY, manager of radio and
allocations in the engineering department of
NBC, has returned from Montreal, scene of the
recent NARBA conference.
HERMAN FAST, general manager of WKRC,
Columbia network outlet in Cincinnati, a visi-
tor yesterday ot the offices of the web.
ROBERT QUINLAN, singing star of the Mo-
howk Knitting Mills video show on NBC-TV,
is in town from Amsterdam, N. Y., with the
Mohawk Mixed Choir. They'll be seen and
heard tonight.
CHARLES COLLINGWOOD, Columbia net-
work commentator, today will fly in from
Key West, Fla., in time for the "People's
Platform" television show.
GUIDO CANTELLI, guest conductor on the
NBC Symphony program following the current
Toscanini series, has arrived from Italy. He
will be on the podium for four successive
concerts starting Dec. 24.
FRANK MULLEN, television consultant, left
for the West Coast Wednesday following con-
ferences with executives of the Daily News,
operators of WPIX.
JOHN GUEDEL, producer of "People Are
Funny" on NBC; ART LINKLETTER, emcee,
and IRVIN ATKINS, production manager, leave
today for the West Coast following a week
in New York.
Radio Theater Leads
In Two Nielsen Reports
(Continued from Page 1)
the "Top Twenty" include: "My
Friend Irma," 19.5; "Amos 'n Andy,"
17.5; Charlie McCarthy, 17.5; Bob
Hope, 17.4; "FBI in Peace and War,"
17.1; "Mr. Keen," 16.8; Walter Win-
chell. 16.5.
Also: "Fibber McGee and Molly,"
16.4; "Mr. Chameleon." 16.0; "Crime
Photographer," 15.9; Bob Hawk,
15.9; "Mystery Theater," 15.8; "Inner
Sanctum," 15.5; "Suspense," 15.4;
Red Skelton, 15.4; "Day in the Life
of Dennis Day," 15.2; and "Dr.
Christian," 14.5.
West Coast Ratings Listed.
Nielsen West Coast ratings for the
October period showed "Radio
Theater" first with 23.4; "People Are
Funny" second with 23.3; Charlie
McCarthy third with 21.5. Others in
the Pacific Coast "Top Twenty" for
the same period are: "Fibber McGee
and Molly," 21.0; Red Skelton, 21.0;
Judy Canova, 20.2; "Grand Ole
Opry," 19.1; "The Whistler," 19.0;
Bob Hope, 18.9; "Our Miss Brooks,"
18.7; "Mr. District Attorney," 18.2;
Dennis Day, 18.1; "Let George Do
It," 17.6; Jack Benny, 17.5; Horace
Heidt Show, 17.2; "Mystery Thea-
ter," 16.9; "My Friend Irma," 16.3;
"Great Gildersleeve," 16.2; Bing
Crosby, 16.2; Jimmy Durante, 15.6.
FMA Sees 'Dire Results'
From Cuban Interference
Premiere Of Picture
Gets Full MBS Network
(Continued from Page 1)
while Arthur Van Horn will be at
the Rivoli in Hollywood.
Cecil IB. deMille, producer of the
epic, will speak from Hollywood in
addition to Gary Cooper, Bing Cros-
by, Alan Ladd, Angela Lansbury,
Ray Milland, George Sanders and
Barbara Stanwyck. Victor Mature,
Samson in the film, will speak from
the West Coast while Delilah of the
(Continued from Page 1)
mands for dual use of hitherto pro-
tested frequencies, FMA said it may
become "impossible for listeners to
tune in one station without simul-
taneously picking up an interferring
program broadcast by a Cuban sta-
tion at the same place on the dial."
FMA said "the battle of the air-
waves now poses a virtual life-or-
death threat to the markets of hun-
dreds of small AM stations in such
states as Florida, Louisiana, Missis-
sippi, Alabama, Georgia, South and
North Carolina."
FMA urged AM broadcasters in
these states — particularly in Florida
because of its geographic proximity
to Cuba — to plan now for one hun-
dred per cent transition to FM,
terming FM "the only means left to
American broadcasters to recapture
audiences that will be lost to them
because of Cuban interference."
FMA further said the basis for the
transition to FM in Florida is al-
ready established because although
AM stations outnumber FM three to
one in Florida, the FM stations al-
ready serve areas larger than those
served by AM. AM coverage in
Florida will continue to shrink.
FMA asserted, as Cuba expands its
AM outlets both in power as well as
number. The degree of ease in which
the transition can be made will de-
pend largely on the extent of co-op-
eration the broadcasters get from
the set manufacturers, FMA added.
Broadcasters were warned that
before they can effect such a transi-
tion, they must first obtain an iron-
clad guarantee from the set manu-
facturers that they will produce
reasonably priced, high quality FM
receivers in sufficient numbers to
meet public demand.
movie, Hedy Lamarr, will be heard
from New York.
Chipmunks are not usually
trained animals. But this one's
owner built him a little house.
When Mr. Chip gets through his
day's foraging, he says good-
bye and goes "home." Pretty
unusual, eh?
There's something unusual, too,
in the Baltimore radio market —
a BIG independent station that
delivers a BIG audience at amaz-
ingly low cost.
The station is W-I-T-H, and
it regularly delivers more listen-
ers-per-dollar than any other sta-
tion in town. That means you
can accomplish BIG results from
very SMALL appropriations.
So if you're looking for low-
cost sales in Baltimore, call in
your Headley-Reed man and get
the full W-I-T-H story today.
Baltimore 3, Maryland
TOM TIHSLIY, PnMmnt
Rapratantad by HaaaMay-Raad
Friday, December 18. 1949
RADIO DAILY
3
Public Enlightenment
Vital, Adv. Men Told
(Continued from Page 1)
ed the all-day session at which
Harry A. Bullis, chairman of the
board of General Mills, Inc. and
Chester C. Davis, president of the
Federal Reserve Bank of St. Louis
spoke. The meeting of the Council's
board was the first ever held outside
of New York.
Bullis, who is a member of the
council's industries advisory com-
mittee, told the group that "the new
vital task of advertising today is to
help educate our people as to the
ways in which we can maintain a
strong and free United States of
America." He said it was the obliga-
tion of the council to direct the
energies of the country along "con-
structive channels."
"Miracle Lubricant"
"Advertising is the miracle lubri-
cant,' he continued, "that has kept
the wheels of our economy spinning
free, opening new markets for
goods, creating new production."
The General Mills chairman said
"that advertising has made great
progress in winning the minds and
hearts of men to a conception of
what freedom means." Bullis cited
this as the goal of business through
the Advertising Council.
"Let us give the public facts and
a proper program, and urge the
people to use their freedom of
choice in shaping our national pol-
icy," Bullis added.
Davis, a member of the council's
public policy committee, observed
that "our principal weakness today
is not economic or military but
idealogical — not a matter of goods
or guns, but of ideas." War bond
sales promotion, the famine emer-
gency drives, the task of explaining
The American Heritage, spreading
understanding of ERP and other
matters of vital concern were given
as examples by Davis, of the assist-
ance which American Industry gave
through the Advertising Council.
Among other speakers at the ses-
sion was Robert R. Mathews, v-p in
charge of advertising for the Amer-
ican Express Company. He described
the 1950 census as "the biggest re-
search project in history," and he
described the council's part in edu-
cating the public for the project.
Stuart Peabody, ass't. v-p of the
Borden Company, gave a report of
the American Economic System
campaign. Roy Larsen, president of
Time, Inc. spoke on the council's
Better Schools Campaign.
Transatlantic Discussion
British and American youth will
talk things over in a transatlantic
broadcast of The Youth Forum over
WQXR on Saturday, December 24,
from 10:15 to 11 a.m. Two high
school students from England and
two from New York will discuss "Is
Youth Preparing for World Citizen-
ship?" The same topic will be de-
bated by French and American stu-
dents on Saturday, December 31.
* AGENCY NEWSCAST *
FRED FEAR & CO., Brooklyn, has
named Peter Hilton, Inc. for
Burton's pure vanilla extract, New
England syrup, Chick-Chick and
Presto easter egg dyes, and Doxsee
clam products, effective January 1.
Account executive is Harry R.
Schreier. Radio, television, news-
papers and trade papers will be
used.
RICHARD D. PALLIN has been
appointed director of advertising for
the Gray Manufacturing Company
in Hartford. Gray is now making
projectors for television commer-
cials and playback arms for radio
transcriptions.
TOPSIN ADVERTISING, INC. has
opened in Garden City, L. I. as an
advertising agency and public rela-
tions service. Martin Forman, one-
time OWI editor, is president.
C. WYLIE CALDER joins the
Frederic W. Ziv Co. as an account
executive, covering South Carolina
and eastern Georgia, effective Janu-
ary 1, 1950. Calder will headquarter
in Charleston, S. C. He has been
manager of WHAN, Charleston, S. C.
JAMES CHIRURG COMPANY
has been named by The Borden
Company's chemical division effec-
tive January 2, 1950. The division
manufactures Durite plastic molding
compounds and resins; Casco. caeein
and resin adhesives.
L. MARTIN KRAUTTER has
formed his own agency, L. Martin
Krautter & Associates in Chicago. He
was v-p of Henri, Hurst & McDonald,
Inc. previously.
H. S. COLE has been appointed
manager of the drug products divi-
sion of Procter & Gamble. He suc-
ceeds H. R. Hall, who has accepted a
faculty post at Harvard.
CHARLES STRAUSS has joined
the copy department of Federal Ad-
vertising Agency, Inc. He formerly
was with Newell-Emmett.
STANLEY H. TALBOTT has been
named v-p in charge of advertising
and promotion of Joyce, Inc. in Pasa-
dena, California. He was previously
with N. W. Ayer & Son.
Two Networks Announce
Christmas Bonus Plans
(Continued from Page I)
week's salary while NBC will give
employees of the same time stand-
ing one-quarter of one month's sal-
ary.
ABC has not yet announced
Christmas bonus plans, nor has Mu-
tual. CBS has always given bonuses
at Christmas-tide but last year by-
passed employees who were work-
ing for the web under a union
contract.
THE ROBERTS TECHNICAL &
TRADE SCHOOLS of Manhattan
and Brooklyn have appointed Will-
iam Warren, Jackson & Delaney to
handle its radio advertising. WJZ
and WMGM are now being used.
MARION HARPER, JR., president
of McCann-Erickson, Inc., addressed
the annual meeting of Esso Standard
Oil Company's merchandising man-
agers on Monday in the Hotel
Statler. He discussed misconceptions
of the functions of capitalism and
profits and the opportunities open to
creative American salesmen.
LEWIS LARSON, general mana-
ger of the Lloyd Manufacturing
Company of Menominee, Michigan,
announces the appointment of the
Charles W. Hoyt Company, Inc., of
New York, as its advertising agen-
cy. The appointment is effective
immediately.
NORMAN MALONE & ASSOCI-
ATES, of Akron, Ohio, has resigned
the account of Milton Bradley Co.,
toy and game manufacturer, effec-
tive December 31.
MRS. ETTA L. WANGER has been
appointed v-p of Spadea, Inc.
Baseball Broadcast
Gets Okay Of Frick
(Continued from Page li
League will permit all eight of its
member clubs to make separate
deals with radio broadcasting sta-
tions on a non-exclusive basis for
airing their games to non-major
league or non-baseball towns. Ex-
clusive deals, he continued, were
still possible for broadcasts in major
league towns having teams affiliated
with the National League.
Pointing out that there would be
no other formal announcement of
this policy, Frick said that National
League Clubs would observe the last
year's decision by the U. S. Depart-
ment of Justice when entering into
broadcast negotiations.
Department's Decision
The Justice Department's decision
states that no major league ball club
may air its games in a minor league
town while a professional ball game
is being played there. It set an arbi-
trary prohibited broadcast period in
the town where the game is being
played of three and one-half hours
in the case of a single game and five
and one-half hours on double head-
er days.
The Washington agency's decision
will not affect video but applies to
both AM and FM broadcasting.
AMERICANS,
SPEAK UP!
(0:45-1 1:00 P.M.
MONDAY
A series of inspiring, informative
talks by prominent Americans.
These excellent public service pro-
grams are available for sponsor-
ship on WINS. Variety says:
"Commercial Possibilities Are
Good."
WINS
50KW n r. w york
CROSLH BROADCASTING CORPORATION
RADIO DAILY:
Friday. December 16. 1949
CHICAGO
By HAL TATE
NEW WORLD DISTRIBUTORS
INC. distributors for DuM sets in
this area, are sponsoring "Stop the
Record," new daily TV show on
WGN-TV. Frann Weigle, local disc
jockey conducts the program which
is a giveaway show. The program is
a package produced by Rose Dunn
and Stan Joel. Petesch, Hecht &
O'Conner. Inc., handle the account.
Wilson Sporting Goods Co. and
General Mills for 3rd consecutive
year will co-sponsor the National
Professional Football title game over
ABC on Sunday, December 18. Harry
Wismer will handle the play-by-play
while "Red" Grange will do the
color. Ewell Thurber, Inc., Chicago,
handles the Wilson account while
Knox-Reeves, Minneapolis, handles
the General Mills account.
Ell Henry, ABC press chieftain,
and Jim Duffy, of the network's
press staff, huddling with Bob Fro-
man all week. Latter is here from
New York to do a piece on Don
McNeill's "Breakfast Club" for Col-
lier's Magazine.
It's all boys at NBC! Leonard
O'Conner, Reinald Werrenrath and
Ed Morrell all recently became the
proud fathers of sons. O'Conner con-
ducts the "News on the Spot" pro-
gram over WMAQ, Werrenrath is
NBC-TV field director, and Morrell
is assistant engineer for WNBQ.
Hollywood's New
mm CLUB
HOTEL
• The Country Club Hotel occu-
pies a magnificent location in
the heart of the exclusive Wil-
shire residential district . . . ad-
jacent to "Wilshire Country
Club and overlooking the ex-
panse of its gorgeous fairways
and greens.
• Rates from $6.00 up. Sir>
gle Kitchenette Apart-
ments Available by Week
or Month.
COUNTRY CLUB
HOTEL
445 North Rossmore Avenue (Vine St.)
Hollywood 4, Calif.
Ttlephont: Hollywood 9-2701
Man About Manhattan. . . !
• • • F RID AY DREAMING: Active trading in American Broad-
casting Company stock has revived the rumor that 20th Century-Fox is
acquiring large blocks of the stock. Some months ago the movie outiit
made a bid ior the network and at that time it was said they were
desirous of getting into television. . . . Rayve Shampoo account switching
from Needham, Lewis & Brorby agency in Chi to I. Walter Thompson
here. Switchover cued by Lever Bros, shift to N. Y. . . . Hildegarde
signed to record on the Capitol label. . . . Aside to Everett Crosby:
Has Chesterfield granted you permission for Bing to make L.P. records
yet? . . . Philip Morris is calling ior a big budget TV'er. . . . Ralph
Edwards took the 'consequences' when he almost collapsed from poison-
ing recently which just about ruined his N. Y. vacation. . . . Lanny
Ross slated to sing at the Sales Execs luncheon today — which is
pretty good casting since Lanny has always been quite a guy in tne
sales dep't for any sponsor that latched onto him. . . . Elaine Williams,
the talented and lovely television star, is up for a mistress of ceremonies
role in a new puppet show, "Eski Mo and Eski Joe," being readied by
CBS. . . . Add eternal pessimists: The guy who spreads the rumor
around that Guy Lombardo can't last
-to -fr ft ft
Pome: "Mule Train" with its consistence,
Is the bane
Of my existence.
— Harold Stein
ft ft ft ft
• • • Herb Polesie, who oughta know, was telling us the other
noontime that it's much tougher to garner laughs in television than in
radio. In radio, he points out, there's nothing between the comic and
the studio audience, except maybe the script. However, in TV, the
audience's attention is diverted by or number of things. First of all
there are the three comedians, temporarily known as cameramen,
whose slightest move captures the attention of the entire audience.
(One cameraman Herb knows once took a great shot and then turned
around for a bow). Then there's a new twist with the audience itself —
people trying to exert influence to- get seated somewhere near the
cameras so they can be sure and wave to their pals at every op-
portunity. Someday, Herb hopes, television will build theatres exclu-
sively for its own medium with camera placement such as to prevent
audience interference or distraction. Herb may have something there at
that. The Bennys; Aliens, etc.. are holding back from TV because
they're afraid they won't get the same laughs that they're used to in
radio.
ft ft ft ft
• • • The Arthrities and Rheumatism Foundation puts its
current fund drive into high gear this Sunday with a star-studded
variety show via CBS. Featured will be Robert Q. Lewis, Peter
Donald, Abe Burrows, Art Waner's orchestra, Jeannette Davis and
veteran actor Bramwell Fletcher.
ft ft ft ft
0 0 • Y & R have renewed the contract for scripter Priscilla Kent's
"The Second Mrs. Burton." the CBS soaper. Incidentally. Priscilla is
debunking the popular (and well-founded) theory that soap operas
aren't realistic. She just returned from a 3-month tour of Europe gather-
ing material. In January, the setting lor her radio serial will take place
in the countries she visited.
ft ft ft ft
• • • OUR HATS OFF DEP'T: Hank Ladd's high grade
subbing for M. Berle Tues. nite, which netted him a return shot
next week. . . . The new "Easy Aces" video show via WABD Wed.
at 7:45— another Ziv hit
sun FRnncisco
By NOEL CORBETT
GEORGE VOIGT is conducting a
TV poll through his Chronicle
radio column. Two pitches drew 214
letters. Voigt got several surprises,
one of which was that every letter
contained intelligent criticisms,
proving TV listeners take their TV
seriously. Berle was in front four to
one; Godfrey second and Philco
Television Playhouse and Ed Wynn
tied for fourth. Of the local shows,
Ruby Hunter's "Tell the Admiral"
was away out in front with Dude
Martin second and sports in general
third.
There are now over 20,000 TV sets
in the Bay Area.
Marje King goes under the spon-
sorship of Folger's Coffee beginning
February 13. Raymond Morgan
agency handled the deal. Show is
heard Monday through Friday 12:45
to 1 with guests and Lyle Bardo's
orchestra. Miss King selects typical
San Francisco personalities for her
guests. One, this week, was Charles
W. Friedrichs, Secretary-Manager of
the SPCA, who urged people to
adopt a pet from the Animal Shelter
for Christmas.
Friedrichs, who was on NBC and
KYA for several years with his
"Uncle Charley's Pet Club," is audi-
tioning a similar show for Grant
Holcomb at KCBS.
J. G. (Gil) Paltridge is the new
manager of KYA. Paltridge started
here then moved South with KFI,
later opening his own station, KGIL,
at Sherman Oaks in the San Fernan-
do Valley.
December 16
Jessie Block Lucille Lortell
Dick Krone Arthur Padgett
December 17
Dick Gilbert House Jameson
Howard A. Miller Ray Noble
Herbert Nelson Stella Unger
Calvin J. Simth Harriet Hess
December 18
Sam Berger Lud Gluskin
Ernie Jacobson Harry Kagen
Jocko Maxwell Donald Stuart
Jerry Lawrence Hal Kanter
December 19
Clark Dennis David Niles
Charles Norwood Jack Rubin
Tom Shirley
December 20
Harold Anderson Carol Bowers
Ted Fiorito Jeanne Harrison
Hal Gordon Joseph Littau
Bob Prescott
December 21
Bea Churchill Xavier Cugat
Andre Kostelanetz Bob Strong
December 22
Bob Guilbert Eunice Howard
Deems Taylor Dorothy Lewis
««uiMdMdiiitmmmmniEtiirE
Friday, December 16. 1949
RADIO DAILY
5
Radio Receiver Sales
Increase In Canada
(Continued from Page 1)
ada. Some totals in the report, with
comparative 1948 figures in brackets,
follow:
October sales of radio receivers of
all types, 78,680 (74,213) ; radio sales
for ten months ending October 30,
539,693 (414,739) ; total record player
sales for October, 3,394 (2,404) ; rec-
ord player sales for ten months, 24,-
449 (14,686); October inventory of
radios of all types, 133,190 (139,351);
October inventory of radios priced
at $30 or less, 43,648 (16,947).
Lower-Priced Most Popular
The big increase in radio sales was
in the cheapest price bracket, below
$30, of which 128,786 were sold com-
pared with 44,558 in the same period
of 1948.
It is also noted that the big in-
crease in record players was in the
lower priced models without ampli-
fiers, of which 17,251 were sold,
compared with 9,094 in the same
period of 1948.
Ontario province continues the big
market for radio receivers of all
types. More than half (287,682 out
of a country-wide total of 539,693)
were marketed in Ontario, and the
dollar value of Ontario sales in the
10-month period this year was $21,-
803,973 out of a total of $39,455,168
for the whole country.
51 Students Entered
In 'Democracy' Contest
(Continued from Page 1)
were entered yesterday in the na-
tional finals of the Voice of Dem-
ocracy Contest. The youngsters, vic-
torious over 1,000,000 contestants in
school, community and state judg-
ings with their five-minute broad-
cast scripts on the subject, "I Speak
for Democracy," will compete by
transcription and recordings next
week for the four national awards,
$500 college scholarships and trips
to Washington to receive their
awards.
Names of the 51 state winners
have been announced by Robert K.
Richards, chairman of the Voice of
Democracy Committee, which is
made up of representatives of three
sponsors, NAB, RMA and the U. S.
Junior Chamber of Commerce.
The U. S. Office of Education,
Federal Security Agency, which en-
dorse the contest, is also repre-
sented on the committee.
The 51 transcriptions selected will
now be judged by the panel of dis-
tinguished Americans who make up
the national board of judges. They
are: Tom C. Clark, Associate Jus-
tice of the U. S. Supreme Court;
Douglas Southall Freeman, noted
southern editor and author; Andrew
D. Holt, president of National Edu-
cation Association; J. Edgar Hoover,
director of the FBI; Edward R. Mur-
row, news commentator for CBS,
and James Stewart, motion picture
star, also chairman of the board of
judges.
ILGWU Would Buy WINS
For 'Better Public Service
(Continued from
price for which Pope has contracted
to buy the station, ILGWU promises
the same type of programming now
aired by WFDR, which has been a
voice for the union's adult education
and cultural activities.
The issue now presented is of
supreme importance, Fly said — it is
"whether the public interest will be
better served by devoting this im-
portant facility to foreign language
broadcasts directed to a particular
segment of the listening public or by
having a facility of this character
continue to be utilized to render a
very meritorious general service of
all the public."
Even if ILGWU did not seek the
station, Fly wrote, the FCC would
have before it "a serious question as
to whether such limited use of this
particular powerful and important
facility (as foreign-language broad-
casting) is in the public interest."
Lawyers here were skeptical that
once having abandoned the Avco
procedure, whereby, a comparative
hearing on the merits of the two ap-
plicants would be required, the FCC
will now invoke such procedure in
this case.
Cottone Also Files
Yesterday, too, general counsel
Benedict P. Cottone of the FCC filed
exceptions to an initial decision last
month by examiner Hugh Hutche-
son in the Pilgrim Broadcasting case,
in Boston. Hutcheson had delivered
a sharp attack on the principle of
foreign - language broadcasting in
his decision.
Cottone wrote that, "The structure
of our society is not so insecure that
we must stamp out all adherance to
foreign traditions or customs. Nor,
it is hoped, are we so provincial as
not to recognize that there may be
much in the native culture of Amer-
icans of foreign extraction that de-
"Holy Year" Program
On ABC Web Sunday
The American network's "Hour of
Faith," ll:30-noon on Sunday, Dec.
18, will be given over to a special
program dramatizing the establish-
ment of 1950 as "Holy Year" by
Pope Pius. Victor recordings made
in Rome will be aired. They will in-
clude the proclamation made by
Pope Pius, rehearsals for the at-
tendant ceremonies and a dramati-
zation of the "Opening of the Door,"
which will take place on Christmas
Day.
Coast Guard Anniversary
Commemorating the 20th anniver-
sary of the founding of the Coast
Guard Academy in New London,
Conn., CBS will present a special
half-hour show emceed by Robert
Q. Lev/is on Dec. 20. Titled "Cadet
Holiday" the program features
Peggy Ann Garner, Earl Wrightson
and Francey Lane, and the U. S.
Coast Guard Band and Glee Club.
Page 1)
serves to be kept alive and from
which our own culture might bor-
row with profit."
He said a knowledge of English is
"virtually essential to normal active
life in the United States, and it is
hardly likely that a few hours of
foreign language programs would
have any substantial tendency to
destroy the incentive to learn Eng-
lish. He added:
"Our American ideal, to which the
examiner refers, envisages a land
where all persons of whatever reli-
gion, race or national origin are
free, so long as they do not harm
others, to live as they see fit, main-
taining the customs, traditions, in-
terests and beliefs they think best.
The suggestion in this initial deci-
sion that groups of foreign extrac-
tion should be denied access to their
native language is clearly repugnant
to that ideal."
At the same time Cottone found
no reason to alter Hucheson's con-
clusion that the program plans of
Joseph A. Slimeme, the applicant
with the plans for extensive foreign
language operation, were not of
sufficient merit to win him the con-
struction permit in competition with
other applicants.
Don Lee Expanding
Arizona Coverage
(Continued from Page 1)
Arizona outlets, KOOL, Phoenix;
KCKY, Coolidge, KCNA, Tucson,
will give Don Lee and Mutual con-
siderably greater coverage and vast-
ly improved facilities in Arizona,
according to Pat Campbell, v-p in
charge of station relations for Don
Lee. Of special note is extention to
Bissbee. This addition affords Don
Lee a powerful front running virtu-
al length of state and assures best
possible coverage by any state
grouping of stations. Station KOY
has power of 5,000 watts days and
1,000 watts nights and operates on
550 kilocycles. Stations KTUC and
KSUN, 250 watters, respectively, op-
erate on 1400 and 1230 kilocycles.
Barnes Making Speeches
Pat Barnes, WJZ, New York, gab-
ber, plans to spend some time on the
road during the next few weeks. He
has been scheduled to represent
WJZ at the Bronxville, N. Y. Civic
Forum where he will discuss "What
We Can Do To Help Peace" on Dec.
19. On Dec. 21, he does a guest
speaker shot before the N. Y. Ki-
wanis Club luncheon where we will
talk about "Twenty Years In Radio"
and on Jan. 18, he goes to Chicago
to address station managers.
for profitable selling IHViSTIGATB
3
WD E
WGAL
WILMINGTON
DELAWARE
WKBO
HARRISBURG
PENNSYLVANIA
LANCASTER
PENNSYLVANIA
WRAW
READING
PENNSYLVANIA
WOR
YORK
PENNSYLVANI
31
. and
WEST
EASTON
PENNSYLVANIA
WDEL-TV
WILMINGTON
DELAWARE
WGAL -TV
LANCASTER
PENNSYLVANIA
STEINMAN STATIONS
Clair R. McCollough, Managing Director
Represented by ROBERT MEEKER ASSOCIATES
Chicago San Francisco New York Los Angeles
Section of RADIO DAILY. Friday. Dec. 16. 1949
Gl's May Buy Million
TV Sets— Raytheon
Provided a survey recently con-
ducted by Raytheon Manufacturing
Company is indicative of the entire
country, approximately 1,100,000 TV
sets will be purchased by World
War 11 veterans alone during the
first three months of 1950.
Raytheon, according to Charles
Francis Adams, Jr., the company's
president, polled 1,000 veterans in its
plants in Waltham and Newton,
Mass., to find out how many now
own TV receivers and how many
plan to buy sets with their G. I. in-
surance refunds during the first part
of 1950.
Results of the poll showed that 27
per cent of the company's ex-G. I.'s
now own TV sets and 14 per cent of
the total plan to purchase sets with
their insurance refunds. Thus, of the
73 per cent who do not own TV sets,
approximately one-fifth plan to buy
them with their insurance money. If
like results hold true for all veter-
ans of World War II in areas now
served by television, it would indi-
cate that an appreciable part of the
TV manufacturing industry would
be busy from Jan. 15 to April 15.
Assuming that some 16 million
ex-G. I.'s will receive refunds from
the Government and that half of
them are within range of TV sta-
tions, and if Raytheon's poll applied
to these 8 million veterans, it would
indicate that they would buy 1.100,-
000 sets in the three-month period.
EAGIAEEAS —
COnSULTflflTS
RALPH B. AUSTRIAN
Television Consultant
1270 AVENUE OF THE AMERICAS
NEW YORK 20, N. Y.
Tel.: CO. 5-6848
A. R. BITTER
Consulting Radio Engineers
4125 MONROE STREET
TOLEDO 6, OHIO
Tel.: Kings wood 7631
W'LLI AM L FOSS, Inc.
Formerly Colton & Feci, Inc.
927 15thSt.,N.W. REpublic 3883
WASHINGTON, D. C.
Hugh A. L. Halff, president and general manager of WOA7-TV,
first television outlet in San Antonio, Tex., is shown with (left)
Congressman Paul J. Kilday of Texas and (right) Mayor Jack White
at formal inauguration of the new station on T-Day, Dec. 11.
'Ruggedized' Radio Tubes
Announced By Sylvania
Radio tubes which will withstand
severe vibration and shock, have
been specially designed to provide
dependable communications service
by Sylvania Electric Products, Inc.,
according to C. W. Shaw, general
sales manager of the radio tube di-
vision. The "ruggedized" tubes, five
of which have already been manu-
factured, are the first of approxim-
ately twenty types being designed.
Electrical characteristics and circuit
applications of these tubes are simi-
lar to corresponding standard types
but physical design of tube struc-
tures has been modified to assure
maximum dependable service life.
To Manage Marketing
Service Div. Of GE
L. K. Alexander has been ap-
pointed manager of the marketing
services division in the General
Electric Company's electronics de-
partment at Syracuse. Announce-
ment of Alexander's appointment
was made by E. H. Vogel, manager
of marketing for the department.
Alexander will have responsibility
for market research activities of
the department, will advise on dis-
tribution, production and inventory
control, and will represent the man-
ager of marketing in coordinating
programs for product planning and
service. He has been with GE since
1933.
PRODUCT lOfl PARADE
TV Table Holds Record Player
A table model TV set and a 45-
rpm record-playing attachment may
be combined on the same table
through the styling of a new televi-
sion receiver base announced by
RCA Victor. The table comes with
opposite sides in different finishes to
match either RCA's gold-trimmed
maroon TV table model (T-121) or
the company's 10-inch special anni-
versary model with simulated wood
grain finish, or Model 9-T-256. The
record player is accommodated in
the center of a shelf divided into
three segments which makes room
for twelve of the 45-rpm albums at
either end.
Burlingame Associates Expands
Burlingame Associates and its af-
filiate, Brujac Electronic Corp. have
moved to larger modern quarters at
103 Lafayette St., New York. New
facilities include private and semi-
private offices for executives and
salesmen, complete accounting de-
partment, technical sales and cus-
tomers service departments, confer-
ence and show room, stock and
shipping room, and a fully equipped
repair and service department, as
well as a highly specialized mailing
department. Burlingame Associates
is one of the country's largest rep-
resentatives for the distribution of
electronics instruments.
Philco Appoints Three
To New Exec. Posts
Larry F. Hardy has been appoint-
ed president of the television and
radio division of Philco Corp., it was
announced this week by William
Balderston, president of the corpor-
ation. Hardy will be in charge of all
phases of Philco's TV and radio
business. He first joined Philco in
1932, representing the corporation in
Chicago and the Northwest Division,
and then was made v-p and general
manager of Simplex Radio Co., a
Philco subsidiary.
Joseph H. Gilles, vice-president
and a member of the board of di-
rectors of Philco, will assume full
responsibility for all operations of
the division and has been appointed
vice-chairman of the division's ex-
ecutive committee. Gilles has served
with Philco since 1929.
Frederick D. Ogilby, who previ-
ously served as manager of TV sales,
has been appointed vice-president —
sales of the TV and radio division of
Philco. Ogilby will be responsible
for the development of the new
product lines, as well as head of the
sales activities of the division. He
has been with the corporation since
1931.
Circle-X Switches To Steatite
The Circle "X" Antenna Corp. an-
nounced that it has revised its cen-
ter block construction by switching
from a plastic center to a high fre-
quency steatite center.
EHGIREERS—
C0ASULTAATS
McNARY & WRATHALL
RADIO ENGINEERS
906 Natl. Press Bldg. 1407 Pacific Ave.
Washington 4, D.C. Santa Crux, Cal.
Member AFCCE
L W. ANDREWS, INC.
RADIO CONSULTANTS
219 WHITAKER BLDG.
DAVENPORT, IOWA
Phone 2-7824
GEORGE P. ADAIR
Radio Engineering Consultants
Executive 1230
Executive 5851
1833 M STREET, N.W.
WASHINGTON t, D. C
Section of RADIO DAILY. Friday. December 16. 1949 — TELEVISION DAILY is fully protected by register and copyright
VIDEO DIRECTORS NAMED BY CBC
TELE TOPICS
AT LEAST ONE NET has established
the practice of refunding 75 per cent
of rate in case of video failure and 25
per cent if only audio goes out, thus indi-
cating that TV is 75 per cent visual. If
more producers would recognize this fact,
programming would be immeasurably im-
proved. A case in point is "Easy Aces,"
which bowed on DuMont Wednesday nite.
Format of the show is so restrictive that
it provides nothing to attract the eye even
though it is on film and thus can embrace
a much wider scope than live production.
Briefly, it runs something like this: Jane
and Goodman Ace are seen seated in a
living rom watching their TV receiver.
Some old films which they are watching
are inserted and they talk about them.
The talk is very amusing, indeed, but all
that is seen for most of the show are
tired, dull film clips. Had a video failure
occurred at any point during the show,
or for the entire quarter-hour for that
matter, viewers would have lost nothing
whatsoever. As we said before, the Aces'
conversation is very funny, but there's
really no need to use tele to broadcast
conversation. Ace is too good to be bound
by such a narrow format; we'd like to see
him do a situation -comedy show for TV
along the lines of "Mr. Ace & Jane," one
of the best AM series ever aired. . . .
Produced by Ziv Television Programs, Inc.,
show is directed by Jeanne Harrison and
written by Ace, George Foster, Mort
Green and Jack Raymond.
•
IN AN INDUSTRY that abounds with
' complications, the station affiliation
situation has never been known as a shin-
ing example of clarity. Multiple affilia-
tion is the rule rather than the exception,
and in virtually every one-station city,
the outlet takes programs from all four
webs. This has been especially grievous
to everyone who has tried to clear sta-
tion time for a network show. Now, how-
ever, ABC has come up with a switch
that has brightened an otherwise dull day.
The web announced yesterday that as of
Dec. 17 it will have two — count 'em —
two affiliates in Cleveland. The new af-
filiate will be WXEL which will carry
those ABC shows that WEWS, the web's
primary outlet, will be unable to air be-
cause of prior commitments. WXEL will
be a primary DuMont outlet, while WEWS
also has multiple affiliation.
•
COOPERATING WITH New York's
^ water conservation drive, DuM pro-
duction chief Frank Bunetta yesterday
armed two stage hands with buckets and
sent them to the Hudson River to dio out
enough water for use on tonite's "Hands
Of Murder" stanza. Script for this week's
edition of the mystery series is built
around a murder committed as a result
of bootlegging in water.
Rates Still Going Up,
Three Stas. Set Boost
Three more stations have issued
new rate cards, revised upward, as
part of the general industry rate in-
crease prompted by the rapidly
growing circulation. Latest to an-
nounce rate boosts are KTLA, Los
Angeles; WTMJ - TV, Milwaukee,
and WWJ-TV, Detroit.
The Detroit News outlet, managed
by Harry Bannister, has increased
its basic hourly rate from $500 to
$600, effective Feb. 1. This is an in-
crease of 20 per cent, while the
number of receivers in the area, now
130,000, has gone up almost 100 per
cent since June.
WTMJ-TV, owned by the Milwau-
kee Journal and headed by Walter
Damm, has issued its sixth rate card
although it has been on the air only
two years. New card, effective Jan.
1, establishes a basic hourly rate of
$450, an increase of $100 over the
previous rate set Oct. 1.
The new KTLA card, announced
by George Shupert, director of com-
mercial operations for Paramount
TV. is the station's first in a year. It
boosts rates about 20 per cent — to
$600 per hour — while circulation has
grown 500 per cent during the past
year.
FCC Okays Time Rate
Washington — The FCC yesterday
approved a $395 monthly charge for
telephone lines within the city of
Rochester for the connection of
WHAM-TV to the NBC-television
network.
Cowan Eng'g Chief
Of AT&T Long Lines
Frank A. Cowan, assistant to the
general manager of the AT&T Long
Lines Department, has been named
head of engineering for the depart-
ment, succeeding Horace H. Nance,
who is retiring Dec. 31 after more
than 39 years with the Bell System.
The Long Lines Department is
the branch of AT&T responsible
for TV networking, and Cowan has
had broad experience in the engi-
neering of both coaxial cable and
radio relay systems.
Cowan started his career with the
department in Atlanta soon after
graduation from George Tech in
1919. He has been with AT&T ever
since and during the war did liaison
work between the communications
industry and the armed forces.
Bank Renews Newsreels
Boston — The National Shawmut
Bank of Boston has signed a long-
term exclusive contract with INS-
Telenews, renewing sponsorship of
the daily and weekly newsreels on
both stations operating in this area.
The newsreels are carried by both
WBZ-TV and WNAC-TV directly
preceding network time, under the
title of "The Shawmut Newsteller."
The Bank entered the TV field
last year by placing the INS-Tele-
news daily and weekly newsreels
with both stations for complete cov-
erage of the area. The resultant
gratifying increases in business
prompted the bank to renew for
three years.
RCA-DuMont Patent Battle
Enters Third Round In Court
Wilmington, Del. — The long-
standing patent patent battle be-
tween RCA and DuMont entered the
third round this week when DuMont
challenged the validity of certain
RCA patents in a declaratory judg-
ment suit filed in Federal Court
here.
The complaint denies infringe-
ment charges originally brought by
RCA and alleges that the RCA
patents are invalid "to the extent
that they may have colorable relev-
ancy" to equipment of the DuMont
organization.
The battle between the two re-
ceiver manufacturers dates back to
March 22, 1948, when RCA filed suit
in Los Angeles against DuMont,
Paramount Pictures, Television
Productions, Inc., and three DuM
dealers, charging infringement of
patents. Four days later, DuM filed
a declaratory judgment suit in Wil-
mington. When RCA later sought to
add eleven new patents to its Cali-
fornia suit, all but two were reject-
ed. The latest DuMont suit, it was
said, covers the remaining nine
patents.
DuMont's latest suit charges RCA
with monopoly and restraint of
trade. It further alleges that RCA
has misused the nine mentioned
patents and other patents owned or
controlled in a manner contrary to
public policy, as a result of which
the patents are unenforceable.
None of the three suits has as yet
been brought to trial.
Mutrie And Seguin
Set For Toronto
And Montreal
Montreal — Fergus Mutrie of Tor-
onto, and Aurele Seguin of Montreal
yesterday were named directors of
television for the CBC, the first ap-
pointments to be made in Canadian
television on a full-time basis.
The appointments were announ-
ced in a press statement by Dr.
Augustin Frigon. general manager
of CBC, who said the two radio ex-
ecutives have been assigned to work
full-time on development of CBC-
TV in Montreal and Toronto.
Alphonse Ouimet of Montreal
CBC assistant chief engineer, will
continue to act as co-ordinator of
television.
Programs Next Summer
Dr. Frigon said Canada's first tele-
vision programs will probably be on
the air by midsummer of 1951. An
earlier start would be impossible, he
added, due to the time needed to
build transmitters and studios in
Montreal and Toronto and to gather
and train a television staff.
Both Mutrie and Seguin have re-
cently returned from Europe and
the United States, where they made
extensive studies of television sys-
tems.
Mutrie, Regina - born, is well
known on the Pacific Coast in both
music and agricultural circles. His
father, J. T. Mutrie, has established
at Vernon, B. C, one of the largest
seed farms in Canada. The Montreal
television director has been in radio
for 16 years, occupying various posi-
tions with CBC in Ottawa, Quebec
and Montreal.
Statement By Dr. Frigon
In announcing the new appoint-
ments, Dr. Frigon said the CBC has
"fairly extensive" plans on hand
which will be implemented in the
near future. He did not give any de-
tails.
Congoleum Picks Up Tab
On NBC's Garroway Show
Congoleum Nairn Co.. floor cover-
ing firm, will sponsor "Garroway
At. Large" over the NBC web begin-
ning early in February. Contract
was placed through McCann-Erick-
son.
Sale gives NBC a 7-10:30 p.m. sell-
out two nights a week — Sunday,
when Garroway is aired at 10 p.m..
EST, and Tuesday.
Originating in Chicago, program
has been on the air since April as a
sustainer. Price of the package is
said to be about $5,000.
RADIO DAILY:
Friday. December 16, 1949
PLUG T If n E 5
On Records and Transcriptions
TELL ME WHY
RYTVOC, Inc.
1585 Broadway New York 19, N. Y.
"HUSH LITTLE DAMN"'
Recorded By
Perry Como Eddy Howard
Dick Haymes Curt Massey
Kay Kyser Jerry Falligant
MICHAEL MUSIC CO., Inc.
1619 Broadway Jerry Johnson
New York City Gen. Mgr.
You'll LUV this novelty!
IT MUST BE L U V
MANOR MUSIC COMPANY
1619 Broadway New York City
Nothing Can Stop This!
FOREVER WITH YOU
rr
by the writer of "My Happiness"
FORSTER MUSIC PUB., INC.
1619 Broadway, New York 19, N. Y.
216 S. Wabash Avenue, Ctiicago 4, III.
A HIT Is Bornt
"BLUE FOR A BOY-
PINK FOR A GIRL"
Vaughn Monroe on RCA-Victor
Al Gallico Music Co. Inc.
501 Madison Ave., New York, N. Y.
Revival of a Million Copy Hit!
"AM I WASTING
MY TIME ON YOU"
STASNY MUSIC CORP.
1619 Broadway New York City
THE OLD
MASTER PAINTER
recorded by
PHIL HARRIS RCA Victor
RICHARD HAYES Mercury
DICK HAYMES Decca
SNOOKY LANSON London
PEGGY LEE-MEL TORME, Copilot
JACKIE PARIS National
FRANK SINATRA Columbia
with others to follow
ROBBINS MUSIC CORPORATION
WOlllfS and MUSIC
By PINKY HERMAN
• • • TIN PAN ALLEY OOPS:— Bourne Music has two oldies
which have bounced back into the musical limelight. . . . ditties are the
rythmic "Charlie My Boy" and "I Never See Maggie Alone." ... • J.
I. Robbins & Sons come with a smash in "Bye Bye Baby," swingy
thingy penned by Leo Robin and Jules Styne ior the hit musical, "Gentle-
men Prefer Blondes," . . . with major platters by Frank Sinatra (Colum-
bia) Guy Lombardo (Decca) Tony Martin (Victor) Art Lund (MGM) and
Ray Anthony (Capitol) how can it miss? ... • That new platter
series of musicals. "Your Melody Parade," emceed by Bob Warren with
guests interviewed by Peter Roberts, is delightful listenin' these Sunday
noons via NBC. ... • Handsome Bill Harrington starts a new series
of telecasts Tuesday over WOR-TV . . . program will be beamed
Tuesdays and Thursdays at 7:15 p.m. ... • Margaret Truman makes
her Gotham concert debut Tuesday when she guestrills on American
Oil Company's "Carnegie Hall" ABCoast to Coaster. ... • Floyd
Tillman, who penned "Slippin' Around" has given Peer International
another potential hit parader in "I Gotta Have My Baby Back." . . .
• Roy Stevens' Ork opens at Dailey's Meadowbrook Jan. 6 for 11 weeks
with beau coup air time. ... • Looks like Mutual is more than inter-
ested in Gerry Gross' TVehicle starring Bob Houston. ... • Happy
Godcry's first plug tune will be (I'm Gonna Paper My Walls) "With Your
Love Letters" a torch penned by Teddy Powell and Bernie Wayne. . . .
ft ft ft ft
• • • With four major platters due to hit the music counters
next week, Duchess Music's (There's Something About A) "Home
Town Band" is sure-fire . . . waxings include Freddie Martin
(Victor) Russ Morgan (Decca) Harmonaires (Columbia) and Art
Mooney (MGM). . . . • Sanford Bickart's narration on the
Sunday NBTelevasts of Stromberg-Carlson's "Tropic Holiday,"
is first rate story-telling. ... • Back in 1932 Arthur Tracey
zoomed into prominence as "The Street Singer" and his theme
song, "Martha," likewise clicked . . . the number, written by L.
Wolfe Gilbert and Moises Simons, has been taken out of the E. B.
Marks archives and will be revived . . . look for this fine ballad
to repeat. ... • Dennis James' TV series "Okay Mother" has
caught on and currently culls over a thousand letters a week. . . .
Program, sponsored by Sterling Drugs over the DuMont network,
is the first sponsored daytime show to be beamed over a TV
network. . . .
ft ft ft ft
• • • Frances Schillinger's book, "Joseph Schilinger," just pub-
lished by Greenberg Publications, is a delightful memoir of the late
musical genius, whose pupils include most of the country's top-ranking
ork pilots, conductors and arrangers . . . entertaining, romantic and
anecdotal, the author gives the inside story of modern musical Ameri-
cana ... it reveals interesting facts such as Glenn Miller' s "Moonlight
Serenade" and George Gershwin's "Mine" were developed from ex-
ercises they respectfully prepared during their studies with Schillinger .
. . tome is a MUST for everyone in the entertainment world. . . .
ft ft ft ft
• • • ON AND OFF THE RECORD: — Juanita Hall, of
"South Pacific," has a solid bit of wax in her latest Victor record
of "Blow Them Blues Away" reversed with "Scarlet Ribbons,". . .
top side is easily her best effort with effective trumpet support
by Billy Moten, who fills a horn like Billy Butterfield. . . • Co-
lumbia comes up with a surprise novelty biscuit in Polka King *
Walter Solek's fine effort on a novelty titled. "We Don't Make
Any Money" (But We Have A Lot of Fun) . . . flip is "Every-
body's Polka," . . . made to order for deejays and jukes. . .
• When a Wilkes Barre, Pa. fellow wrote a protesting letter
to MBS deejay Bob Poole, "because his office help dropped their
work to listen to his programs," listeners to Poole (via WBAX)
swamped James Monks with indignant phone calls . . . (Monks —
who he? He, man who protested, dat who). . . . Eddie 'Gin'
PLUG TUBES
Wedding Bells Will
Soon Be Ringin'
LAUREL MUSIC CO.
1619 Broadway New York City
Bing Crosby, Grade Fields,
Sammy Kaye, Johnny Des-
mond, Jo Stafford, Doris Day
Are All On
THE LAST MILE HOME
LEEDS MUSIC CORPORATION
Making Our Debut Wifh A Hit!
"A NEW SHADE OF BLUES"
MAYPOLE MUSIC CO.
22 f. 67th St. New York City
Phone: REgent 7-4477
I WISH I KNEW
Should step right out in front —
Just recorded for RCA-VICTOR
by DOLPH HEWITT
ADAMS, VEE & ABBOTT, Inc.
216 S. Wabash Ave. Chicago 4, III.
WHERE ARE
YOU BLUE EYES?
Russ Morgan - Decca 24819
Merrie Musette - Victor 25-1134
KNICKERBOCKER MUSIC PUB. INC.
1619 Broodway New York, N. Y.
My Heart Goes With You
by Thomoi G. Meehoa
— ♦ ♦ —
JAMES MUSIC, Inc.
1650 Broadway Room 709 N. T. C.
Brand New Novelty!
"If I Had A
Million Dollars"
(I Would Give It All to You)
TONY PASTOR'S
Sensational COLUMBIA Record
#38577
RYTVOC, Inc.
1585 Broadway New York 19, N. Y.
The National Daily Newspaper of Commercial Radio and Television
VOL. 49, NO. 52
NEW YORK, MONDAY, DECEMBER 19, 1949
TEN CENTS
COSTS OF NATIONWIDE TV ESTIMATED
Newscasts Rate High
In Local WOR Survey
News broadcasts now attract more
people than during World War II, a
WOR survey of average ratings for
major radio station news programs
during the past eight years in New
York has revealed. Pulse ratings for
October and November from 1942 to
1949 were used as a basis by the
WOR research department.
More people listen to more news
on major New York stations than
during the early part of the war, the
average news program is heard by
more families now than in any Octo-
ber and November in the past four
(Continued on Page 4)
Miles Buys Two More;
One On ABC, One MBS
Miles Laboratories, of Elkhart,
Ind., through Wade Advertising
Agency, has purchased two more
network segments, one on ABC and
the other on MBS, each to be heard
five times weekly, Monday through
Friday.
For Alka-Seltzer and One-A-Day
Vitamins the company has signed
for joint sponsorship of Edwin C.
Hill's newscasts on the American
(Continued on Page 2)
New Advertising Staff
Of Lever Bros. Announced
Thirst Quencher
Using the water shortage in
New York as a means to attract
attention to his station and its
coverage in Louisiana, Willard
L. Cobb, general manager of
KALB, Alexandria, sent a bottle
of water to thirsty New York
time buyers and other agency
executives. The shipment of bot-
t'ed water was air expressed to
Manhattan and the bottles dis-
tributed by the station's New
York representatives. Weed and
Company.
Trustee In Bankruptcy
Factor In FCC Ruling
Washinyton Bureau of RADIO DAILY
Washington — Lawyers here saw
the FCC decision of last week in the
case of KWIK, Burbank, Calif., as
of great possible meaning in the
knotty Don Lee Broadcasting Sys-
tem case. Although the Commission
ordered revocation of the KWIK li-
cense effective January 8, it said
flatly that it sees no objection in
principle to the assignment of a
(Continued on Page 8)
Faught Co. Releases Video Survey —
Reports 1,000-Station System Will
Cost $1,740,352,500 Annually
Lever Brothers' advertising de-
partment organization, following the
company's move to New York, has
been announced by James A. Bar-
nett, v-p in charge of advertising.
Michael J. Roche will continue as
general advertising manager. David
Ketner is brand advertising man-
(Continued on Page 2)
Xmas Spirit
Alice O'Keefe, chief telephone
operator at Benton & Bowles,
read an account of Xmas prep-
arations being made by patients
at Goldwater Memorial Hospital
on New York's Welfare Island
in a metropolitan newspaper. In
a matter of hours she and the
other operators raised, via
phone, a total of SI 10 from the
agency staff for the good cause.
Tobacco Company Buys
"Dr. I. Q." On ABC Stations
P. Lorillard Co. has been signed
by ABC to bankroll "Dr. I.Q." over
52 web stations effective January 4,
it was announced on Friday. Pro-
gram was purchased for 52-weeks in
behalf of Embassy cigarettes.
"Dr. I.Q." has been on the air for
(Continued on Page 2)
Special Campaign Set
For DeMille Picture
A radio and television spot pro-
motion campaign is being planned
in behalf of Cecil B. DeMille's
"Samson and Delilah" when it is in-
troduced nationally next month.
The world premiere of the Bible
epic will be held on December 21st
in New York and Hollywood with
Paramount sponsoring a broadcast of
the festivities attendant to the first
night over WOR and Mutual from
(Continued on Page 2)
Alexander Comm. Head
For Tele Town Meetings'
Washington Bureau of RADIO DAILY
Washington — RMA announced
Friday the formation of a new in-
dustry group to be composed of
both RMA members and non-mem-
bers companies, to develop further
plans for educational "town meet-
(Continued on Page 4)
Radio Weather Service
Planned By Auto Club
Weather and traffic reports for
motorists in the Metropolitan area
will be broadcast this winter by
nine radio stations and two TV out-
lets in cooperation with the Auto
(Continued on Page 2)
New Labor Act Will Benefit
Broadcasters, Says Doherty
Washington Bureau of RADIO DAILY
Washington — In a statement de-
signed to clarify industry questions
regarding application of the new
Fair Labor Standards Act, the NAB
employer-employe relations direc-
tor, Richard P. Doherty, said Friday
that "largely through the initiative
of NAB," broadcasters — stations and
networks — "should save many thou-
sands of dollars annually on over-
time obligations." He pointed out
that a wide range of talent fees is
excluded from overtime calcula-
tions, and that the new law also
permits employment of minors in
radio and television.
Doherty pointed out that "an
amendment to Section 7 (D) of the
Fair Labor Standards Act of 1938
dealing with the calculation of the
regular rate' of pay. specifically
mentions that 'talent fees . . . paid
(Continued on Page 8)
The annual cost of a the-
oretical nationwide television
system comprised of 1,000
stations and 200 satellite
transmitters would be $1,-
740,352,500, according to a
study released today by The
Faught Company, Inc., busi-
ness consultants. On this ba-
sis, the report states, a total
(Continued on Page 7)
Defends Radio Role
In Harvard Speech
Cambridge, Mass. — "The things
that are wrong with radio are direct
reflections of certain defects in the
American way of life," said H. V.
Kaltenborn at a Harvard Law
School Forum on Friday night. Nor-
man Corwin, Quincy Howe, and
James Fly also took part in the dis-
cussion which posed the question
"What's wrong with American Ra-
dio?"
The commentator cited "too much
(Continued on Page 4>
WSB Gives Fax Station
To Southern University
Atlanta — WSB has presented a
$13,000 twin - scanner Faximile
transmitter to Emory University.
The university journalism head, Dr.
R. B. Nixon, says the equipment
will be used to demonstrate the
(Continued on Page 21
Rescue Service
Syracuse. N. Y. — A listener's
tip, telephoned to radio WSYR.
led State Police and National
Guard officials to the wreckage
of a missing P-47 fighter plane
some 43 miles south of the city
this week. The listener, whose
farm is located a short distance
from the patch of woods where
the wreckage was found, heard
WSYR tell of the missing plane.
2
RADIO DAILY
Monday, December 19, 1949
* COfniNG AND GOING *
Vol. 49, No. 52 Monday, Dec. 19, 1949 lOCts.
JOHN W. ALICOATE : Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y„ by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch. Vice-President; Chester B.
Bahn, Vice-President; Charles A. Alicoate,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15. Op. Foreign, $15.00.
Address all communications to Radio Daily.
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Cable address: Radaily, New York.
WEST COAST OFFICES
Allen Kushner. Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older. Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate, Manager.
612 N. Michigan Ave.
Phone: Superior 7-1044
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg..
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1 V 3 7 . at the postoffice at New York, N. Y.,
under the act of March 3, 1879.
FINANCIAL
_ (December 16)
NEW YORK STOCK EXCHANGE
Net
High
Low
Close
Chg.
ABC
9V8
83/4
8%
Admiral Corp
175/8
1714
173/8
— %
Am. Tel. & Tel
146Vg
146%
1 465/8
+ Va
CBS A
28%
273/4
2734
— %
CBS B
28
28
28
Philco
32 7 8
32S/8
325/8
Philco ofd
82 1/2
82
82V2
+ lvi
RCA Common
1234
1238
123,
- Va,
Stewart- Warner .
12B8
n%
12%
+ Vb
Westinghouse
31*8
31 1/2
313/4
— V4
Westinghouse pfd.
10234
102V2
10234
- V8
Zenith Radio
31%
31 1/2
31%
- %
NEW YORK
CURB
EXCHANGE
Hazeltine Corp.
163 g
165/g
163/g
- '/8
Nat. Union Radio
2%
2'/2
2%
+ Va
OVER
THE COUNTER
Bid
Asked
DuMont Lab. . .
193/4
203/4
Stromberg-Carlson
103/4
12
WCAO (Baltimore)
17
20
WJR (Detroit)
75-8
8 1/4
Radio Weather Service
Planned By Auto Club
'Continued from Page 1)
Club of New York, it was announced
yesterday. The auto club has ar-
ranged to check road conditions
with highway police, tunnel officials
and others in the area and supply
the bulletins to the broadcasters.
This year field reporters equipped
with two-way radios will roam the
area and supply special information.
The system will function during the
holidays and when weather condi-
tions are bad.
The radio line-up includes WCBS,
WNBC, WOR. WJZ, WNEW. WMCA,
WQXR, WMGM, and WINS. The
television stations are WABD and
WPIX.
H. V. KALTENBORN, commentator on NBC
is in Cambridge revisiting his Alma Mater,
Harvard University. Yesterday he addressed
the Free Enterprise Society on the subject,
"Our Divided World."
MURRAY S. LEVINE, president and founder
of the New York Committee on Atomic Infor-
mation, tomorrow will leave for Florida to be
interviewed on stations in Miami and Miami
Beach.
FRANK NOVAK, creator of Goodyear's
"Hook V Ladder Follies" in 1945 and the
present simulcast, "Main Street Follies," off
by plane for Toledo, Ohio, where next Friday
he'll supervise a full-hour program over Mu-
tual sponsored by the Leader Department
Stores.
DON SYLVIO, orchstra leader, is back from
Chicago and has resumed his baton work at
Bill Berfolotti's.
MARY C. WILSON, of the "Meet Mary"
program on WTTM, Trenton, N. J., is back
at the station following a two-week trip
through the Scandinavian countries.
Miles Buys Two More;
One On ABC, One MBS
(Continued from Page ll
network from 7-7: 05 p.m., starting
Jan. 2.
Additionally, the firm has bought
on the Mutual network the last 15-
minutes of the "Ladies Fair" pro-
gram presided over by Tom Moore.
The half-hour show is heard from
2-2:30 p.m. Approximately 410 Mu-
tual stations will be used, starting
on or about Feb. 6. The Miles prod-
uct to be advertised on this program
has not yet been chosen.
Special Campaign Set
For DeMille's Picture
(Continued from Page II
8:00 to 8:30 p.m. WABD in New
York will televise the opening of the
picture.
The movie will be shown nation-
ally after January 20 in more than
20 cities with radio spots and 30-
second TV trailers being run in the
areas. The agency handling the pro-
motion is Buchanan & Co., Inc.
Jones Leaves Agency;
Keck Takes His Post
Chicago — William E. Jones, di-
rector of radio and television at
Henri, Hurst & McDonald, Inc., in
Chicago, for the past six years, has
resigned effective Dec. 31, to oper-
ate as an independent program pack-
age producer and consultant in
radio and television with headquart-
ers in Chicago.
His successor will be John Scott
Keck who has been associated with
NBC for several years. Keck, Re-
cording Manager of NBC, also func-
tions in several other capacities for
the network, particularly as a radio
director for several advertising
agencies including many agency
radio departments not prepared to
meet the creative needs of their
clients. He will officially begin head-
ing up the radio and television de-
partment of HH&McD on Jan. 3.
, CHET HUNTLEY, West Coast newscaster for
CBS, is back in Hollywood following a six-
week tour of Europe.
KEN MURRAY, starrted on CBS-TV, has left
for the West Coast to spend the Christmas
holidays. He'll be back Dec. 29 in time to
make final arrangements for his new video
series, which is scheduled to make its bow
Jon. 7.
A. F. MARTIN, JR., general manager of
WKPT, affiliate of NBC in Kingsport, Tenn.,
was in conference yesterday with station rela-
tions executives of the web.
ARTHUR WHITNEY, staff writer for the
Herb Sheldon show on ABC, off by plane for
Miami, where he'll spend the week-end. He
wrote the show ahead for this period.
STERLING FISHER, monager of the public
affairs and education deportment at NBC, on
Monday will be in Louisville, Ky., to attend
the University of Louisville's conference on
Home-Study-Education-By-Radio courses, which
are conducted in conjunction with NBC pro-
grams.
New Advertising Staff
Of Lever Bros. Announced
(Continued from Page 1)
ager for Surf, Lifebuoy and Swan
while Paul Laidley, Jr. will be an
assistant for these brands. George B. t
Smith will be brand advertising
manager for Rinso, Spray and
Breeze with William Scully as the
assistant for the accounts. Howard
Bloomquist is the brand advertising
manager for Lux Toilet Soap, Lux
Flakes and Silver Dust. Stephen
Witham is assistant manager.
George T. Duram is media direc- j
tor and is assisted by John P. Doyle
and Richard Dube. John R. Allen j
fills the new post of television man-
ager.
The department is temporarily lo- ;
cated at 80 Varick Street pending J
completion of the new Lever Build-
ing in New York.
WSB Gives Fax Station
To Southern University
(Continued from Page I)
medium to students and to experi-
ment with the transmission of vari-
ous type-faces. The presentation
was made by John M. Outler, Jr..
station general manager.
Tobacco Company Buys
"Dr. I. Q." On ABC Stations
(Continued from Page 1)
11 years with Lew Valentine starred
in the title role. Program time is 8
to 8:30 p.m., Wednesdays. Agency is
Geyer, Newell & Ganger, Inc.
SESAC Plays Santa
SESAC, Inc. for the last month has
been sending as a special Christmas
gift to all of their subscribers, bonus
releases to build up substantially the
number of tunes in the SESAC Li-
brary. The last of these bonus ship-
ments go out this week which will
bring up every subscriber to more
than 2,500 numbers at the present
time.
They work
for peanuts
Always a big attraction at the
circus are the performing ele-
phants. But they do a lot of hard
work for their owners, too. And
they do it all for peanuts.
Sounds like a story about
W-I-T-H. It's a big attraction
for listeners and advertisers in
the rich Baltimore market. And
W-I-T-H works for you like a
Trojan — for peanuts!
Yes, for very little money you
can do real big things on
W-I-T-H. For W-I-T-H delivers
more listeners-per-dollar than
any other station in town.
So, if you want to make your
advertising dollar go far in Balti-
more, buy W-I-T-H. Your Head-
ley-Reed man will gladly give
you the whole story.
Baltimore 3, Maryland
TOM TINSLEY, President
R«pr«Mnt«4 by H«a4l«y-R*«4
Effective January 1, 1950
with
ALL THE HOTTESThOOPERATED PROGRAMS
Key Station of the
Radio Network of Arizona.
KOOL, Phoenix
KCKY, Coolidge
KOPO, Tucson
100% coverage of Arizona's
richest area comprising 75%
of the State's population.
bringing
you a Loyal Audience that
annually spends more than
HALF A BILLION DOLLARS
in KOOL's retail area.
5,000 WATTS DAY AND NIGHT 960 KCs
NATIONAL REPRESENTATIVES
George P. Hollingberry Co.
NEW YORK • CHICAGO • LOS ANGELES • SAN FRANCISCO • ATLANTA
RADIO DAILY:
Monday. December 19, 1949
Newscasts Rate High
In Local WOR Survey
(Continued from Page 1)
years and the average rating for all
15-minute newscasts currently tops
the average for comparable months
in all the war years, according to
the survey.
The survey made in the two-
month period included only 15-min-
ute newscasts aired by the four ma-
jor New York stations and omitted
commentators. Average ratings for
quarter-hour newscasts were 19 per
cent higher in 1949 than in 1942, the
survey showed. Because of the in-
crease in radio families, the research
department said, ratings of 1946
were even lower when compared to
those of 1949.
The survey showed WOR as "New
York's most listened-to station for
news" attracting 44 per cent of the
total audience listening to major-
station newscasts in New York.
Alexander Comm. Head
For Tele 'Town Meetings'
(Continued from Page 1)
ings" of television dealers. At a
meeting in Chicago last week. Chair-
man George M. Gardner, of the
RMA's set division, appointed rep-
resentatives from nine leading
companies to constitute a new plan-
ning committee for the proposed
"town meetings" of television deal-
ers.
A. T. Alexander, of Motorola,
chairman of the RMA's service
committee, was named chairman of
the new committee. Companies to
be represented on the committee
by executives of the sales, adver-
tising, accounting and service de-
partments include the following:
Admiral, DuMont, Emerson, Gen-
eral Electric, Motorola, Philco, RCA,
Stromberg - Carlson and Zenith.
Chairman Stanley H. Manson of
the RMA's advertising committee,
also will be a member.
Original plans for the television
dealers' meetings, prepared by the
RMA "town meetings" committee
with the aid of Howard Browning,
committee consultant, proposed TV
distributor-dealer meetings in 60
principal cities for presentation of
four 20-minute films on major sub-
jects to assist dealers. The new in-
dustry committee will further study
these plans toward development
of a more definite program under-
written by set manufacturers in co-
operation with distributors.
A meeting of the new planning
committee within the next few
weeks is planned.
Texas Snow Storm
A flurry of Texas "snow" scattered
in a publicity release from "San An-
tonio's Santa Claus Station." KITE,
temporarily blocks traffic on agency
desks. The item gives the reader a
view of Santa's activities on his way
to San Antonio as covered by KITE,
in addition to the simulated snow.
Man About Manhattan. . .
• • • WEEK-END CUFF NOTES: Watch lor a new commercial
switch next spring when radio stations begin plugging their programs
via TV. . . . FCC is already receiving squawks about New York having
so many top-powered stations. (Complaints from station ops in N. J„
and Conn.) . . . Kay Roberts no longer with Mildred Fenton and oper-
ating on her own now. (Aside from handling top personalities, Kay is
also working with the Finnish government on a series of radio and IV
shows depicting the life and times of the people of Finland). . . . Radio
Mirror's "What's New From Coast to Coast" col'm now being penned
by Marie Haller. . . . Dick Linke left Sammy Kaye to go into the pub-
licity biz on his own. . . . Aside to Cathy Mastice: Didja know that
the Shiek Abdullah. Prime Minister of Kashmir, made the Music Hall
one of his first stops here just to catch your warbling? . . . Ditto to
Henry Morgan and Don Ameche: The Morgan the Merrier sounds like a
natural for television. . . . According to Hert Stein, a virus is simply
a common cold handled by MCA.
ft ft ft ft
• • • Nat Abramson, pioneer in booking cruise entertain-
ment for 25 years or more, has fallen for his own ballyhoo, it
seems, about those wonderful 17-day West Indies cruises handled
the Holland Line. Nat hopped- aboard the Nieuw Amsterdam
Sat. nite with a fistful of top radio personalities, among them
Georgie Price and Sid Gary, for a holiday jaunt down among
those romantc moonlit isles, as the travel folders put it.
it ft it it
• • • THE MORNING MAIL: "Dear Sid," writes "A Regular
Reader." "Just want to get something off my chest that's been there
for a long time. Nothing serious, mind you. lust that it gripes me when
a good show turns a little bad when it latches onto a sponsor. I'm
thinking specifically of 'Life With Luigi.' Used to be just about perfect
from every angle, but with a sponsor just around the corner, what
happens? In a word, the whole thing is jazzed up. Everybody tries to
please more than ever — especially the audience. Poor Luigi can't so
much as open his mouth, but the over-obliging audience is rolling in the
aisles. Sounds phoney to me and detracts from the essential humor of
the sketch. Another example is 'Duffy's Tavern.' As a sustainer, it
was terrific because it was unpretentious. Came the sponsor, and all
of a sudden we heard the 'Tavern' ushered in with a full-size orchestra.
Again, everybody tried too hard. I'm not blaming the sponsor. If the
show proved itself to be good enough to buy, I should think the
sponsor would be content to see it continue along the same lines. Maybe
the producer is to blame. With the extra dough, he thinks it's necessary
to glamorize the show with more brass, more oomph, more audience-
response. In a word, it seems to me that when a program is in the
sustainer stage, emphasis is on originality and workman-like showman-
ship. Sponsored, it becomes forced into the conventional glittery show-
case, which is too bad. Thanks for listening."
ft ft ft ft
• • • The U. S. Coast Guard will present an all-star variety
Christmas show on CBS (10:30 p.m.) tomorrow nite, with Robert
Q. Lewis as emcee. Other stars who will appear are Peggy Ann
Garner, Earl Wrightson and Francey Lane. The 29-piece Coast
Guard Academy band and the Cadet Glee Club will be featured
under the direction of Warrant Officer George H. Jenks. Program
also marks the 20th ann'y of the founding of the present site of
the Coast Guard Academy located in New London, Conn. Show
will be produced by Geo. F. Foley, Jr., and directed by James
Lister.
Defends Radio Role
In Harvard Speech
(Continued from Page 1)
material emphasis, too little time to
do things well, too much concern
with easy popularity and quick re-
sults" as examples of the defects.
However, Kaltenborn said there are
many more good things on the air
than people realize.
"The war did
a lot to help ra-
dio grow up," he
continued. "It
was faced with
serious responsi-
b i 1 i t i e s and
measured up to
them. Radio did
a patriotic job,
a conscientious
job, and some-
times a distin-
guished job."
"Much of the
current criticism
of radio pro-
grams is ineffec-
tive because it lacks discrimination
or is totally unfair," he pointed out.
Kaltenborn asked why people
shouldn't be more discriminating in
choosing what they wanted to hear
rather than turning their set on at
any time.
As for FCC regulation of stations,
Kaltenborn said "I would always
rather have a regulatory body do
too little than too much." He added
that under radio law "radio stations
have a definite obligation to the
public."
Television has taken the place of
radio as the "whipping boy" and
people are less critical of radio now,
Kaltenborn said. As for the future of
radio, he commented that "radio is
considered by many as a dying or an
obsolescent medium. Personally, I
don't agree."
Kaltenborn spent two days at his
alma mater and in addition to the
discussion, addressed The Free En-
terprise Society at Harvard on
Thursday evening.
KALTENBORN
Derr Gets New Post
In CBS Sports Dept.
John Derr has been named asso-
ciate director of sports for CBS ef-
fective Jan. 1., Davidson Taylor
CBS vee-pee, announced on Wed-
nesday. Derr has been assistant to
CBS sports director Red Barber
since April, 1947.
Derr's newly created position calls
for his giving up broadcast camera
direction for which he was previ-
ously responsible but he will con-
tinue supervisory work with all
kinds of radio and TV sports pro-
grams.
Taylor said that Derr's appoint-
ment "is another result of the recent
integration of CBS radio and TV
public affairs" and pointed out that
the web's activities in these fields
called for a full time administrator
to handle the increased operational
duties.
Your wife's eyes: What will you read
in hers when she asks whether you can
afford that modest cottage that's for sale?
Your boy's eyes: What will you see in
his eyes the day he asks whether you
can afford to send him to college?
Your own eyes: What will the mirror
tell you about them when it's time to
retire, and take things easier?
There's no better time than right now to sit back
and think what you will see in your family's eyes
a few years from now.
Whether they glow with happiness or turn aside
with disappointment depends, to a very large ex-
tent, upon what you do now.
So plan now for that home you plan to buy even-
tually . . . set aside money now for his college edu-
cation . . . plan now for the day you can retire.
Decide now to put part of your salary, week after
week, year after year in U. S. Savings Bonds, so
that you will have the money for the important
things you and your family want.
Insure your future by signing up on the Payroll
Savings Plan where you work, or the Bond-A-Month
Plan where you have a checking account. Chances
are you won't miss the money now, but you cer-
tainly will a few short years from now if you
haven't got it! !
P. S. Remember, too, that every $3 you invest now
in U. S. Savings Bonds returns $4 to you in just
ten short years.
THIS SPACE CONTRIBUTED BY RADIO DAILY
:RADIO ITflllY Monday. December 19. 1949
AGENCIES
MARFREE ADVERTISING COR-
PORATION has just been en-
gaged by the following companies
as radio advertising agency; Dean
Ross Piano Course, New York City;
The House of Goddard, Chicago;
Midway Radio, Kearney, Neb.; Foto
Magic Co., Chicago; Salvit Corpora-
tion, Jersey City, N. J.; Galgano Dis-
tributors, Chicago, and Mercury Life
and Health Co., San Antonio, Texas.
Account executive for House of
Goddard, Galgano is Alvin Eicoff of
the Marfree Chicago office. The ac-
count executive of the other ac-
counts is Barnett Friedenberg of the
New York office.
ANTARA PRODUCTS of General
Aniline & Film Corporation, have
appointed R. T. O'Connell Company
to handle the advertising of their
bulk detergents, Carbonyl Iron
Powders and Chat.
PRECISION FILM LABORA-
TORIES, INC. New York, have ap-
pointed J. M. Hickerson Inc. to
handle advertising and publicity, ef-
fective January 1, 1950.
WNEB, WORCESTER, MASS..
is now represented by The Boiling
Company, Inc., New York, Chicago,
Hollywood and San Francisco.
WNEB, a full-time independent, has
been on the air since December 16,
1946.
NEIL O'BRIEN is joining the Ra-
dio-television commercial division
of the copy department, Kenyon &
Eckhardt, Inc. For the last six years,
he has been an independent movie
writer and producer and, prior to
that, was associated with Ruthrauff
& Ryan in their radio commercial
and production departments.
GEORGE A. VOLZ, account exec-
utive, has been elected a vice-presi-
dent of Gardner Advertising Com-
pany, St. Louis, by Gardner's board
of directors. Announcement of the
election was made by Elmer G.
Marshutz, president of Gardner.
HENRI, HURST & McDONALD,
INC., Chicago, on January 3 will of-
ficially open new offices in the La-
Salle-Wacker Building at 121 West
Wacker Drive. The agency will oc-
cupy the entire 24th, 34th and 35th
floors.
THE DIAMOND MOTTO CO.,
Lexington, Ky., has appointed Asso-
ciated Advertising Agency Inc.,
Dixie Terminal Bldg., Cincinnati,
Ohio, as advertising counsel. "P.I."
radio and television and mail order
magazines will be used.
* For Jingle-Cartoon
TV SPOTS
« Call
; KISSINGER
* PRODUCTIONS
« JU 6-5572 1650 B'woy, N. Y. C
♦
★ THE WEEK I \ RADIO *
Baseball In Spotlight. . . .
: By BILL SILAG =
MAJOR league baseball's realign-
ment of broadcast policy will
not affect broadcast of major league
games except to prohibit airing of
major league games in minor league
towns only while professional ball
games are in progress in those
towns. Actually, the new policy, ar-
rived at in conference with a U. S.
Department of Justice decision, will
probably increase the number of
hours devoted to baseball play-by-
play descriptions via the airwaves.
The Justice Department decision af-
fects both AM and FM but not TV.
The National League's decision to
let individual clubs in the league
make their own deals for transmit-
ting major league games in minor
league towns, knocked into a cocked
hat "exclusive" proposals which had
been advanced to organized baseball
by major networks. Mutual is
known to have offered such a propo-
sal and other webs were also said to
have been negotiating.
David Sarnoff, RCA chairman of
the board, stressed radio's role in
the "struggle for peace" in a speech
before the UN and Byron Price, ex-
chief of the Office of War Censor-
ship, turned down President Tru-
man's offer of an assistant secre-
tariet in the State Department.
Robert Kintner, ABC vee-pee, un-
loaded 20 per cent of his ABC stock,
a total of 12,000 shares. . . . Pat
Weaver, NBC veep in charge of TV,
was named chairman of the advisory
committee of the American Heart
Association's 1950 Campaign. . . .
Harold Fair was appointed program
director of WHAS, Louisville. . . .
and Charlie McCarthy led Pacific
Coast Hooperatings with 35.9.
The Supreme Court indicated that
the FCC needed more power in its
(the Court's) discussion of the
WGST case and prospects were said
to be for a much sterner adminis-
tration of the Communications Act.
Meanwhile, during the week, the
FCC heard arguments on a petition
by Hogan Laboratories, Inc. to
amend FCC rules governing facsim-
ile transmission and refused a WJZ,
New York, request to remove KOB,
Albuquerque, from the 770 kc. band.
The Commission also decided to set
a complete photovision hearing for
next month.
Twenty-two CBC stations contrac-
ted with the Wm. Wrigley Jr. Co.
Ltd. to air a 13-week test of the
"Cisco Kid." . . . Hudson Motor Car
Co. signed for spot plugs for the new
Hudson Pacemaker over 800 sations.
. . . V.I. P., Inc. announced a radio
package exchange, sans talent, for
local stations . . . and Elliott Roose-
velt and Morgan Jones formed an
AM-TV package firm in New York.
McCann-Erickson, Inc. appointed
four women vee-pees in one fell
swoop. . . . Columbia Records, Inc.
named Jeff Wilson to be general sales
manager and Ken McAllister as di-
rector of advertising . . . and Eldon
Park, Crosley vice-president, died.
The ILGWU appealed to the FCC
for permission to buy WINS, New
York, in the interest of "better pub-
lic service. Generoso Pope had asked
the Commission for permission to
convert the 50,000 watt indie to a
foreign language station and to
change Generoso owned WHOM to
an English language operation.
Pope's offer of $512,000 for WINS
was matched by the garment work-
ers.
CBS signed up more than $14,000,-
000 in year-end renewals and new
programming to commence immedi-
ately following Jan. 1. . . . Philco an-
nounced that earnings in the last
three months of the year are expect-
ed to surpass total earnings for the
first nine months . . . and the $350,-
000 Pillsbury promotion of its Grand
National Recipe contest was ad-
judged a "tremendous success."
President Truman was scheduled
to address the nation over major
webs on Xmas Eve. . . . Lee Bland
was appointed WCCO, Minneapolis-
St. Paul, program chief . . . and
Lewis H. Avery was elected prexy of
the National Association of Radio
Station Representatives while T. F.
Flannigan was chosen to succeed
himself as managing director of the
spot sales organization.
The Capital Broadcasting Co., re-
cent purchasers of WOL and WOL-
FM, sold WWDC and WWDC-FM to
the Peoples Broadcasting Co. of Col-
umbus, Ohio, for a reported $125,000
subject to the approval of the FCC,
and Mutual's board of directors met
in Chicago to discuss, among other
things, the formation of a TV net-
work.
The Advertising Council's Board
of Directors, also meeting in Chi-
cago, urged a stepped-up program
of public enlightenment by business.
. . . Don Lee picked up KOY,
Phoenix; KTUC, Tucson; and KSUN,
Bisbee, Ariz., all of which were re-
cently refused affiliation franchise
renewal by CBS . . . and NBC and
CBS announced plans for Xmas
bonuses to all employees of a year's
standing.
Arthur Godfrey swept the Cleve-
land Plain Dealer's radio popularity
poll with three firsts. . . . "Lux Ra-
dio Theater" was in top spot in na-
tional and Pacific Coast latest Niel-
sen Ratings. . . . Gillette signed to
sponsor back-to-back football bowl
games over MBS on New Year's Eve
day . . . and WLIB, New York, made
a strong bid for Negro audience with
scheduling of new, especially direc-
ted programs.
Wrong Identification
Walter Kiernan, ABC and WJZ
newsman, humorist and early morn-
ing disc jockey was erroneously
identified in a display photo released
by an ABC affiliate as Boris Karloff.
Karloff's picture caption was also
wrongly identified but he missed be-
ing labeled as Kiernan. Kiernan's
comment was "and I thought that
was a good picture of me."
Mailbox
Sorry, Mr. Strouse
"Misleading heading on your
WWDC story Dec. 15th issue has
caused us considerable embarrass-
ment. Story itself is correct, heading
incorrect. WWDC's physical facilities
sold to Peoples Broadcasting Co.
who will use WOL call letter if FCC
permits. WWDC will operate with
5,000-watts on 1260, WOL's former
spot, our having recently purchased
WOL facilities from Cowles. In
other words Cowles is out of Wash-
ington picture, WWDC increases to
5,000-watts and Peoples probably
with WOL call letters takes over
1450."
Ben Strouse,
General Manager, WWDC
Washington, D. C.
Congratulatory Messages
Received By KOA, Denver
Congratulatory messages on KOA's
25th anniversary broadcast on
Thursday, December 15, kept the
station on the air for one-hour-and-
a-half past its sign-off time. An-
nouncer Starr Yelland was set to
wind up the day's broadcasting at
11:55 p.m. when the deluge started.
Phone calls from 24 states came in
before the station finally called a
halt at 1:30 a.m.
Canada Included
The KOA switchboard was hold-
ing six calls during the peak hour
as Yelland continued his show.
Three cities in Canada and states
from coast to coast sent their con-
gratulations.
The first call from Texas came in
collect and Yelland told the man
he didn't have the authority to ac-
cept it. Another, from Cuero, Texas,
followed immediately. This one was
paid for and the man apologized on
behalf of the Lone Star state, say-
ing that Texans had enough money
to pay for their own calls.
Ohio 'U' FM Station
Gets FCC Approval
Columbus, Ohio— The operation of
a 14-kw FM station at Ohio State
University has been approved by
the FCC, it was announced by
Robert C. Higgy, director of WOSU,
the university's 5-kw AM voice.
The station will operate on a fre-
quency of 89.7 megacycles and will
duplicate the AM station's pro-
grams. Higgy says an extention of
the sign-off time from the present
6:15 p.m. close to 7:30 p.m. is con-
templated in January.
SECONDS COMM'L
SPECIALIST
Adv. Mgr. to buy time,
write comm'ls for mail
& phone response.
Box #293
RADIO DAILY
1501 Broadway, N.Y.C.
Section of RADIO DAILY, Monday. December 19. 1949 — TELEVISION DAILY is fully protected by register and copyright
COSTS OF NATIONWIDE TV STUDIED
Analysis By Faught Co. Puts Annual Cost
For 1000-Station System At $1,740,352,500;
Sees Box-Office TV As Supplementary Service
(Continued from Page 1)
of $80 billion in new business would
be necessary to pay the TV bill, cal-
culated on the percentage of total
dollars spent on advertising in 1948
— 2.1 per cent.
The 101-page report, written by
Dr. Millard C. Faught, does not hold
that TV will substantially reduce ad
budgets for other media in the long
run. "If television really justifies it-
self as an advertising medium," it
states, "it should so add to the total
national income as to stimulate
more new advertising dollars than it
will steal from other media."
Conclusions Itemized
Other conclusions in the study in-
clude:
(1) "The inexorable laws of profit
and loss, rather than potential use-
fulness will set the iron curtains of
limitations on television's future if
it follows the pattern of radio.
(2) "Only a small portion of TV's
total potentialities will be realized
if the ecomomics of advertising must
alone shoulder the heavy costs in-
volved.
(3) "In the desperate effort to
overcome these costs, compromises
in programming and elsewhere will
force television to reach a level of
inadequate mediocrity, as compared
to its potentialities.
(4) "The FCC may ultimately
force the telecasting industry to pro-
vide rural area coverage as a public
service obligation in return for li-
censes in the more profitable metro-
politan centers.
(5) "As part of the 'cost compro-
mising' radio stations and television
stations will combine and operate as
combination radio-video stations.
(6) "The pressure will steadily in-
tensify to find other sources of
revenue to help advertising bring
television to its ultimate fruition."
Faught contends that a system of
box-office TV, "besides building big-
ger audiences and thus heightening
TV's advertising uses," has several
advantages. Such a supplementary
system, he said:
Says Hollywood Would Benefit
"Would enable Hollywood to in-
crease its own box office take from
the movies by one million dollars
per day, plus another half million
per day of income to the television
transmitting stations and the tele-
phone companies.
"Would make possible '$25,000,000
gates' for such sports spectaculars
as the World Series, the Rose Bowl,
the Kentucky Derby, etc.
"Would offer a potential new solu-
tion to the 'tuition crisis' in our col-
leges and universities by taking up
where the correspondence school's
leave off in selling almost every
kind of education via television.
"And possibly even bring church
services to folks who can't seem to
get up and dressed early enough on
Sunday morning."
October Tube Sales Up 100%;
Large-Picture Trend Strong
TELE TOPICS
CIX DISTINGUISHED GENTLEMEN, all
with responsible positions in the field,
j spoke very frankly about programming and
production at the ATS meet last week.
What they had to say is not new. Each
of them has expressed the same ideas
I many times in the past and similar
thoughts have been put into print by vir-
tually every reviewer in the business. But
I the problems they discussed are so im-
portant that they should be constantly
repeated until they are eliminated. In
1 essence, the six speakers agreed that a
| good script is the heart of a program and
without this solid foundation all produc-
tion techniques and tricks have no value.
They said also that the writer who can
' turn out a good video script is a rare
specimen and that there is a shortage also
of other truly creative personnel. The
speakers, all especially qualified, were:
Tony Miner and Jerry Danzig, of CBS;
Charles Brown, of Masterson, Reddy and
Nelson; Jim Caddigan, of DuMont; Burke
J Crotty, of ABC, and Henry White, of
World Video.
•
kilNER, PRODUCER OF "Studio One"
and "The Goldbergs," said that
script and the preparation that goes into
I it constitute the fundamental production
problem. "The script itself will impose
what you use or don't use" in the way
of production effects, he said, adding that
TV writing is perhaps the most difficult
I of all. . . . White, president of the pack-
age house that produces the Peabody
Award winner, "Actors Studio," said,
"We're absolutely at the bottom of the
i barrel for writers." There is a constant
search for new writers going on, he said,
and if they are not found, TV will make
the same mistakes as radio and the
* movies. White introduced what was to
become a recurrent note in the discussion
when he said that TV must develop in-
expensive program formulas or else it
would "run out of sponsors." The indus-
try, he added, must attract those adver-
| tisers with budgets in the million dollar
, or under class.
•
CROTTY SAID THAT the major prob-
lem today is a "lack of imagination,"
4 citing the innumerable carbon copies of
every successful show. There are too many
"mechanics" in the field, he said, and not
enough creative directors, defining a
"mechanic" as one who can direct cam-
eras but not people. ... To help beat
the script problem, Caddigan said, DuM
i has created teams of writers and directors
working together on a show. Pointing to
his web's daytime shows, he said that good
programming has been developed at a rea-
t sonablc, saleable cost. . . . Brown urged
that creative men be paid more and given
more importance instead of being moved
to exec. jobs.
Washington Bureau of RADIO DAILY
Washington — October sales of
cathode-ray tubes for TV receivers
increased more than 100 per cent
over the sales average for the third
quarter of 1949, RMA revealed on
Friday.
October report marks a change
from quarterly to monthly compila-
tions of TV picture tube sales by
the RMA tube division. October
sales of television receiver-type
cathode-ray tubes totalled 456,375
units valued at $11,719,674. com-
pared with a third quarter monthly
average of 216,274 units valued at
$5,718,150, or increases of 111 and
105 per cent, respectively.
The trend toward larger picture
screens was further emphasized as
it was reported that more than 48
per cent of tubes sold to equipment
manufacturers were 12 through
13.9 inches in size; tubes nine
through 11.9 inches accounted for
30.8 per cent of the total and tubes
above 14 inches for 17 per cent.
Tubes smaller than six inches and
six-through-8.9 inches amounted to
only 3.4 per cent. Projection-type
cathode-ray tubes represented .02
per cent of October sales.
TV receiver - type cathode - ray
tube sales totalled 2,585,585 units
and $73,959,136 during the first 10
months of this year with 2,423,589
units and $69,352,495 representing
sales to set manufacturers in the
period. Sales of all other types of
cathode-ray tubes, including oscil-
lographs, camera pick - up, etc.,
amounted to 5,880 units valued at
$318,509 in October, according to
RMA
Magnavox In Plunge
To Air Holiday Film
Magnavox will make its initial
use of TV time on Christmas when
it sponsors a 30-minute filmed ver-
sion of Dickens' "A Christmas Ca-
rol" on 22 stations across the coun-
try. Campaign is being handled by
the Maxon agency.
Produced by Mike Stokey and
Bernie Ebert and filmed at the
Jerry Fairbanks studios in Holly-
wood, program features Vincent
Price as narrator, and Taylor
Holmes as Scrooge, with a cast of
eighteen.
In nearly all of the 22 cities, the
film will be carried on Christmas
Day in the afternoon or evening.
Kine Repeat Planned
Of Thanksgiving Show
Chicago — The Elgin American Di-
vision of the Illinois Watch Case
Company will sponsor a kinescope
recording of their all-star one and
a half - hour Thanksgiving Day
show over 14 NBC television sta-
tions. The show will be aired this
week over a non-interconnected
web.
Program, which was aired live
originally, features Milton Berle.
the Ritz Brothers, Frances Lang-
ford, Phil Regan and emcee George
Jessel. Max Liebman produced the
program.
Gene Hoge, NBC midwest sales
manager, announced the unique
deal here. Agency is Weiss & Geller.
BBD&O Named Agency
For Luckies TV Account
American Tobacco Co. announced
Friday that N. W. Ayer & Son has
withdrawn as agency for Lucky
Strike TV advertising and that the
account has been switched to
BBD&O. which handles all other
media for the brand. As previously
reported in Radio Daily. BBD&O's
first show for Luckies will be an
hour-long dramatic series with Rob-
ert Montgomery.
Morse Joins WOIC
Washington — Appointment of
Joseph C. Morse as art director of
WOIC was announced yesterday by
program manager James S. McMur-
ry. Morse formerly was with Cre-
ative Arts, a commercial art studio:
the Washington Daily News, and
the State Department
8
RADIO DAILY
Monday. December 19, 1949
Labor Act To Benefit
Industry— Doherty
(Continued from Page 1)
to performers, including announcers,
on radio and television programs'
are excluded from the average hour-
ly earnings upon which overtime is
based.
Overtime Exclusions Listed
"Section 7(D) as amended, also
excludes from overtime calculations
such forms of compensation as: (1)
sums paid as gifts at Christmas time,
or on other special occasions, as a
reward for service; (2) payments
for periods when no work is per-
formed due to vacations, holidays,
sickness, etc.; (3) payments made
pursuant to a bona fide profit-shar-
ing plan; (4) contributions made by
employers to certain types of health
and welfare funds; (5) extra com-
pensation provided by a premium
rate for work outside of an em-
ployee's regular working hours and
for work on holidays or on the sixth
and/or seventh day of the work
week.
"This process of specifically defin-
ing the terms, 'talent fees' and 'per-
formers' is already under way. It is
expected that the final definitions of
the terms which will be handed
down by the Wage and Hour Ad-
ministration before the law becomes
effective on January 25, 1950, will
satisfactorily apply to the majority
of broadcasters' overtime problems
in so far as talent fees are concerned.
If this objective is accomplished, it
will be the first time since 1938 that
broadcasters will have had a realistic
application of wage-hour regula-
tions to these overtime problems.
"The Wage and Hour Administra-
tor recently has issued tentative
regulations which also afford sub-
stantially broader exemption cov-
erage for broadcast personnel. Un-
der these proposed yardsticks, the
administrator would regard sports-
casting, master of ceremonies work,
man - on - the - street interviewing,
farm, fashion and home economics
broadcasting, special events broad-
casting and similar types of announ-
cing, as professional work. This is
especially true where the element of
'ad lib' or creative broadcasting is
involved.
"Also affecting some broadcasters,
especially in rural areas, will be the
new 75 cents per hour minimum
which becomes effective on January
25, 1950. After this date, all non-
exempt employees must be compen-
sated at a rate not less than this
statutory minimum. Furthermore,
all non-exempt employees must
continue to be paid overtime after
40 hours per week, at the rate of
time and one half the regular rate of
pay.
Includes Part-Time Employees
"This applies to all radio station
personnel including part-time em-
ployees. The only exception involves
messengers, learners and handicap-
ped employees. But in regard to
these classifications, they may be
paid less than the statutory mini-
mum only on receipt of a special
California Commentary
By ALLEN KUSHNER
• • • Jack Bailey opens 1950 headlining three shows. "Comedy
of Errors," which opens Christmas Eve on Mutual; a teevee version of
"Queen for a Day," beginning a test run on Los Angeles' KTSL, January
5th, and his five-a-week Mutual "Queen" show.
HollyWOOd. • • • Within two weeks CBS will audition an air-
show created by Cy Howard and Parke Levy
titled the Professor and Mrs. O'Reilly, starring Hans Conreid and Gloria
Gordon. Howard will produce and Levy will direct and edit. . . . John
Brown has been signed as a regular on the Fanny Brice show, playing
Mr. Weemish. . . . Curt Massey, CBS singing star, may have his own
teevee show shortly after the first of the year. He auditioned this week
with Country Washburne's orchestra for one of the country's largest
auto companies. . . . Carlton E. Morse's "One Man's Family" has been
picked up for an additional stanza on NBC marking the 70th renewal
of contract option since the airer made its debut on the network 17V2
years ago. Show is heard on the west coast every Sunday at 12 noon.
. . . Jimmy Wakely plays the Coliseum, Fort Worth, New Year's Eve
and on Jan. 1 will appear at the Sportsatorium at Dallas. Wakely will
then leave on an Eastern good-will tour for Capital records during which
he will appear at record stores and on disc jockey shows. . . . Frank
DeVol and his orchestra will make a coast-to-coast vaaide and concert
tour next summer, playing Chicago, Boston, Philadelphia, Baltimore,
etc. teeing off in Dallas in July. . . . Tommy Dorsey has gone back to
New York to make records for RCA Victor and transcriptions for Stan-
dard before taking his annual Christmas vacation. His TV plans are
very hush-hush. . . . Burl Ives is cutting a series of transcriptions for
the January March of Dimes Campaign. . . . Teddy Hart is shopping for
a big-name comedy femme to play opposite him in the domestic come-
dies television series he will produce.
-Cr ft -Cr W
• • • J. Carrol Naish, star of "Life With Liugi" is vacation-
ing in Palm Springs while "Annie Get Your Gun," MGM picture
is closed down due to the illness of Betty Hutton. Naish comes
in to Hollywood on Tuesday when "Luigi" airs over CBS. . . .
Bill Boyd "Hopalong Cassidy" and NBC have signed a television
deal which saw a million dollars change hands, from NBC's
coffers into Boyd's pocket. . . . Jack Carson, appearing in a
benefit at Oakland, Calif., raised $28,000 for the Elks Charity
Funds. . . . Despite seeming inactivity, there is great commotion
behind the scenes between BS and Lum and Abner anent the
latter pair's future in television. It now looks as through the
rural comics will be first of Hollywood's major radio contingent
to break over the traces and go TV in a big way. . . . Peter Potter's
annual Popularity Poll is in full sway, and will continue through-
out the month. Each year at this time, Pete asks his listeners to
select the top band of the year, the most promising band, the
top male vocalist, the top female vocalist, the top vocal group,
and the top song.
ft ft ft ft
• • • One of the biggest teevee contracts yet drawn up has
been signed, sealed and delivered for two motion picture stars. The
contract calls for characterizations in 364 television films, 52 a year for
seven years. The stars are Duncan Renaldo and Leo Carrillo. Philip N.
Krasne, motion picture producer of the Cisco Kid films for United Artists
and John Simm of the Frederic Ziv Co., controlling the radio rights to
the Cisco Kid stories, extended the contracts to Renaldo, who plays the
role of the Cisco Kid, and to Carrillo, who plays the role of side-kick
Pancho, on the screen.
Trustee In Bankruptcy
Factor In FCC Ruling
(Continued from Page 1)
broadcast license to a trustee in
bankruptcy.
In the Don Lee case the FCC must
decide whether it can permit the li-
censes of several stations to be held
by trustees. The question is one
which has not yet been settled, and
it may be that the Commission will
find important differences between
a trustee in bankruptcy and the
trustees in the Don Lee case. In that
case the trustees are administering
the properties on behalf of the con-
trolling stockholder, who is present-
ly held to be incompetent to assume
the responsibilities of a licensee.
The action against KWIK was
taken on the ground that important
changes in the ownership of the sta-
tion took place in the past without
notice to the Commission as required
by law. "There was one, if not two
or more, transfers of control of that
license prior to the time the license
became bankrupt," the Commission
said.
The International Ladies Garment
Workers Union was seeking the
KWIK license and, according to the
Commission explanation of its ac-
tion, could still succeed in its appli-
cation if, after hearing, the Commis-
sion decides the past offenses do not
warrant revocation.
certificate from the administrator or
some other duly qualified authority.
"NAB is currently preparing a
guide manual for all members, cov-
ering the application of the new
wage-hour provisions, and the new
professional regulations of the ad-
ministrator, to the common prevail-
ing problems of broadcasters. This
guide manual will be made avail-
able to NAB members during the
month of January."
Value Of Brand Names
Stressed By Speaker
Peoria, 111. — Brand identification
and the practice of advertising were
described as the "keynote supporting
the whole free enterprise arch" by
Henry E. Abt, president of Brand
Names Foundation, Inc. at a meeting
of the Peoria Advertising and Sell-
ing Club.
"Without brand names," Abt con-
tinued, "a free, privately owned
economic system cannot exist." He
said Communists and fellow travel-
ers seem "to see all this so much
more clearly than some of you in the
advertising field."
"The job of buttressing the sys-
tem of brands and the preservation
of advertising is essential to the
preservation of what is left of free
enterprise," Abt said. The competi-
tion of brands "places competition
on the basis of the merchant's ser-
vice, his display, his good faith,
energy and ambition."
SESAC Adds Catalogues
SECAC, Inc., of New York, has
added three additional publishers
to its roster of affiliates. One is J.
M. Cerruti of New York City, and
this catalog formerly was known as
that of M. V. Cardilli. They publish
many standard numbers as well as
hundreds of Italian and Neapolitan
folk songs with English text and al-
so operatic compositions. The King
Music Corporation of New York
and I. Podgorski of Philadelphia,
Pennsylvania, are also now in-
cluded in the SESAC lineup.
VOL. 49. NO. 53
NEW YORK- TUESDAY, DECEMBER 20, 1949
TEN CENTS
MEXICAN TV DEVELOPMENT APPROVED
Court Test Planned
On Transit Radio Issue
Washington Bureau of RADIO DAILY
Washington — A court test was
promised yesterday by opponents as
the District of Columbia Public
Utilities Commission okayed Tran-
sit Radio operations here. The
street-car and bus listening was
termed no barrier to safety in pub-
lic transportation, in a decision
which may have sweeping repercus-
sions in other cities.
"The conclusion is inescapable
that radio reception in street cars
and busses is not an obstacle to
safety of operation," said the PUC.
"Further, it is evident that public
(Continued on Page 6)
Margaret Truman Fanfare
Includes ABC Promotion
Margaret Truman's first profes-
sional appearance in New York City
tonight on ABC's Carnegie Hall ser-
ies has been marked by an intensive
promotion campaign by the net-
work.
Pictures, program announcements,
advertising mats, station break an-
nouncements and special promotion
copy have been prepared under the
direction of Ted Oberfelder and
sent to ABC affiliates. In addition, a
(Continued on Page 2)
Lever's Pepsodent Div.
Reveals Agency Changes
The Pepsodent Division of Lever
Brothers has announced that several
of its products will be handled by
new advertising agencies when it
moves from Chicago to the new
Lever Brothers headquarters in
New York. The switches were made
(Continued on Page 4)
Public Service?
The public address system ot
Grand Central terminal in New
York included in their news an-
nouncements yesterday that the
Public Service Commission had
called a hearing on complaints
against the broadcasting of an-
nouncements and music in the
station. The hearing is set ior 10
a.m., on Wednesday at the P.S.C.
offices.
New Approach
Washington — Attorney Charles
DuVall came up with a new
justification for a radio station
as he argued before the FCC
against an examiner's decision
which would deny facilities to
the Door County Broadcasting
Corporation, Sturgeon Bay, Wis.
As the United Press later sum-
marized it, DuVall argued for his
client that "Sturgeon Bay needs
a local radio station as an aid
to its cherry growing industry."
Record Holiday Biz
Reported By Dealers
Radio and television set dealers in
the New York area report the heavi-
est sales for any holiday season since
the end of World War II with short-
ages prevailing in some TV table
models and in all models of radio
receivers, Radio Daily learned yes-
terday following a check of the dis-
tributors.
Volume of business in TV re-
ceiver sales will increase substan-
(Continued on Page 2)
FCC Minimum-Time Rule
Draws FM Stations' Fire
Washington Bureau of RADIO DAILY
Washington — FM broadcasters
whose transmitters are apart from
their AM parent stations, and
whose programming in some cases
is separate, registered complaints
with the FCC yesterday against the
Commission's proposed new mini-
mum hours of operation for FM sta-
(Continued on Page 8)
Government To Permit Private Stations
To Telecast Commercially; Three
Outlets Planned For Next Year
Nets Make Available
Political Air Time
Radio time for reports on the
81st Congress by Republican and
Democratic party leaders has been
made available by ABC and NBC.
The first of the talks will be de-
livered by Rep. Clarence Brown,
on Friday, December 23 from 10:45
to 11:00 p.m. (EST). Senator Scott
Lucas, Democratic majority leader
(Continued on Page 6)
More Than 1,800 Stations
In "Democracy Contest"
Washington Bureau of RADIO DAILY
Washington — NAB has revealed
that more than 1,800 broadcasting
stations — AM, FM and television —
took part in the nationwide Voice of
Democracy Contest for high school
students this year. The contest an-
nually awards four $500 college
(Continued on Page 21
WOR Stages Xmas Party
For City's Hospitalized
Christmas gifts to 4,800 children in
the wards of New York city hos-
pitals and to 4,000 mothers of new-
born infants were on their way to-
day from WOR and the station's lis-
teners. A party at Bellevue Hospital
(Continued on Page 4)
New FM Music Service
Being Launched By Field
Chicago — Field Enterprises, Inc.
operating stations WJJD here and
other outlets throughout the coun-
try, have organized a new subsidi-
ary called Functional Music, Inc.
which will be devoted exclusively
to syndicating an FM service to out-
lets throughout the country, utiliz-
ing special signal controlled FM re-
ceivers.
Howard Lane, general manager of
the Marshall Field Enterprises, in
making the announcement here,
said that the company's local FM
outlet, WFMF, has been testing a
plan for almost a year now and it is
because of the success of the Chi-
cago trial that it was decided to ex-
pand the service into the national
field.
Lane said that several large cities
have already applied for the fran-
chise for Functional Music in their
(Continued on Page 8)
Mexico City — Commercial
development of television has
been given the green light by
the government of Mexico and
before the end of 1950 at least
two privately owned TV sta-
tions will be in operation in
the Mex ico City area. The
government is granting com-
mercial TV licenses to oper-
(Continued on Page 7)
ill End
Mos! Jobs— Pope, Jr.
WINS employes were told by
Gene Pope, Jr., son of the New York
publisher, Generoso Pope, that only
a handful of them can expect to
continue as station employes if FCC
approval is given for Pope's pur-
chase of WINS, the FCC was told
yesterday. An affidavit filed by Don
Goddard and John Bradford told of
(Continued on Page 2>
New CBS Daytime Series
For Babbitt Starts Jan. 9
"Nona From Nowhere," a new
daytime dramatic series to be heard
Monday through Friday on 149 sta-
tions of the network will start Jan.
9 under sponsorship of B. T. Babbitt
Co., replacing that company's
"David Harum" programs. The new
series, like the "Harum" programs.
(Continued on Page 2)
Rack II onto
Tulsa. Okla. -- Cal Tinney is
weaving his homespun philoso
phy on the airwaves of KRMG.
Tinnpy is heard over the station
four times daily on news broad-
casts and musical shows Tinney
has previously starred on NBC
television. Mutual. ABC and NBC
radio shows. He authored the
book "Stop Me If You've Heard
This One."
2
RADIO
DAILY
Tuesday, December 20, 1949
Vol. 49, No. 53 Tues., Dec. 20, 1949 10 Cts.
JOHN W. ALICOATE : : Publisher
FRANK BURKE :
MARVIN KIRSCH
: : : Editor
Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager ;
Marvin Kirsch, Vice-President; Chester B.
Bahn, Vice-President ; Charles A. Alicoate,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily.
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337, 7-6338.
Cuble address : Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older, Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tats, Manager.
612 N. Michigan Ave.
Phone: Superior 7-1044
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y..
under the act of March 3, 1879.
FINANCIAL
(•December 19)
NEW YORK STOCK EXCHANGE
Net
High Low Close Chg.
87/8 83,4 87/8
173/4 17l/2 i7i/2 _ y4
1465/g 146V2 1465/g
27 V, 27i/8 271/4 — l/8
ABC
Admiral Corp.
Am. Tel. & Tel.. .
CBS A
Philco
RCA Common .
Stewart- Warner . .
Westinghouse
Westinghouse pfd
Zenith Radio .
. 32V2
125/8
121/2
3134.
102
. 313/4
32
121/2
12
32
12V2
121/2
'2
31 1/4 31 1/4
102 102
313/4 313/4 — 1/4
OVER THE COUNTER
Bid Asked
DuMont Lab 145/8 155/8
Stromberg-Carlson 11 12%
Marparet Truman Fanfare
Includes ABC Promotion
(Continued from Page 1)
special press conference was held
for the President's daughter yester-
day afternoon at Carnegie Hall.
The broadcast tonight will include
organ music by Nies Berger, organ-
ist of the New York Philharmonic
Orchestra, selections by the Robert
Shaw Chorale, and the orchestra
under the direction of Frank Black.
Jack Banner and Ed Grief hand-
led sponsor press relations for the
appearance of Miss Truman. Ameri-
can Oil Co., is the sponsor.
AVAILABLE
C +i i ' f Engineer's job on aggressive 250 watt
Rocky Mountain AEC affiliate opens De-
cember 31. Must be combination man and
have car. Send disc and photo wi(h com-
plete details in application letter to Box
294, RADIO DAILY, 1501 Broadway, N Y C.
WINS Sale Will End
Most Jobs— Pope, Jr.
(Continued from Page 1)
their meeting October 13th with
Pope at the offices of WHOM.
The affidavit was filed because
of an error by counsel for the WINS
employes, who objected earlier this
month to the proposed sale of the
station on the ground that it would
cost them their jobs. The objection
stated that spokesmen for the em-
ployes had conferred on the matter
with GenerOso Pope, Sr., and coun-
sel for Pope countered with an af-
fidavit by the elder Pope that he
had not discussed the matter with
anyone representing WINS' em-
ployes.
Young Pope is general manager of
WHOM, and fully qualified to speak
of the plans for operation of WINS,
said James Lawrence Fly, repre-
senting the employees.
Fly Clarifies Statement
Obviously stung by quotations
from his own wartime utterances
on the value of foreign language
broadcasting, Fly modified his ear-
lier comments ion the matter of
foreign language programming. He
insisted his earlier opposition did
not raise the question of the merits
of foreign language broadcasting in
the abstract. "Such questions cannot
be determined in vacuo," he said
in yesterday's reply to comments by
Pope's counsel on the original Fly
objection. "Here we say that in the
year 1949, in the New York area and
in the light of the present facilities
for foreign language broadcasting
balanced against the present need,
it is not a sound public policy to
subtract this particular facility from
those being devoted to general pur-
pose service and add it to those
serving the foreign-language need.
"No amount of flag-waving rhe-
toric can submerge the fact that this
is a question of public importance.
"Moreover, it is a question to be
determined by this Commission in
the light of present conditions. Such
a determination is not faciliated by
quotations from former members
of the Commission, speaking under
wholly different circumstances.
"The question is not that James
Lawrence Fly has said about for-
eign language broadcasts in time of
war. It is what does this Commission
say about this concrete proposal.
We say that question requires a
hearing."
More Than 1,800 Stations
In "Democracy Contest"
(Continued from Page 1)
scholarships to the students who
write and voice the best broadcast
scripts on the subject, "I Speak for
Democracy." It is sponsored by the
NAB, the RMA and the U. S. Junior
Chamber of Commerce.
Activity Diversified
Activity of radio stations in the
contest ranged from spot announce-
ments and preliminary promotion,
including the scheduling of five
model broadcasts by eminent speak-
ers, to the producing of the final
transcriptions by which community
winners are judged in the state and
national competitions.
Most of the stations involved are
NAB members, although many non-
member stations received special
authority of the Voice of Democracy
Committee to participate.
New CBS Daytime Series
For Babbitt Starts Jan. 9
(Continued from Page 1)
will be heard from 3-3: 15 each
weekday, but the new list of 149 sta-
tions represents an increase of al-
most 100 outlets over the old hook-
up.
"David Harum" now heard at
that time, will move to NBC and
be heard on that network at 11:45
a.m. to 12 noon, EST, Monday
Record Holiday Biz
Reported By Dealers
(Continued from Page 1)
tially over last year's sales as most
dealers have been able to supply
the demand for sets until now. The
radio receiver sales, however, may
fall below the 1948 holiday season
due to the shortage of sets.
Dealers have spent more money
this year in seasonable radio ad-
vertising that any time in the his-
tory of the business with spot cam-
paigns being used to sell both radio
and television sets.
Miller Joins WPAT
Signing of Dave Miller, widely
known New Jersey disc jockey to a
five-year contract, was announced
yesterday by Herman Bess, execu-
tive vice-president of WPAT, Pater-
son. Miller, heard for the past nine
years on WAAT, began a new series
of programs on WPAT yesterday.
through Friday, beginning January
9.
"Lora Lawton" currently heard
on NBC at 11:45 a.m., EST, ends
its present series Friday, January 6.
"Nona From Nowhere" was con-
ceived and will be produced by
Frank and Anne Hummert. Duane
Jones is the agency in charge of the
Babbitt account.
aniai TOP E K A
«EN IUDY G*n«ml Manager
"Hey, Mom,
can I go
Swimming?" €
That seems to be the question the baby polar bear is
whispering to its mother. The cub is just two months old,
and feels that it's high time to take the first plunge.
Are you ready to plunge into the rich Baltimore market
for profitable sales? There's an easy, economical way to do it,
you know — by advertising on W-I-T-H.
A little bit of money goes a long, long way on W-I-T-H.
For this is the station that delivers more listeners-per-dollar
than any other station in town.
Your Headley-Reed man will glady give you all the dope.
BALTIMORE, MARYLAND
Tom Tinsley, President • Represented by Headley-Reed
more th
a millio
in the WWJ
For over 8V2 years, Detroit has had full employment, with over a
million workers earning the highest factory wage rates of the five largest cities in the
nation. It is this past, combined with present record-breaking automotive production figures, and a
bright future, that makes Detroit a most fertile field for planting your advertising dollars. Top
radio medium in this wealthy market has always been WWJ, NBC in Detroit, and most
familiar letters of the alphabet to Detroit's vast radio audience. To give your
product prestige plus selling impact of a ready-made audience, get your
product story on WWJ-The Detroit News.
FIRST IN DETROIT
Owned and Operated by THE DETROIT NEWS
National * e p r es ent of I ve s : THE GEORGE P. HOLLINGBERY COMPANY
Associate Television Station WWJ-TV
Basic NBC Affiliate
AM — 950 KILOCYCLES — 5000 WATTS
fM— CHANNEL 246—97.1 MEGACYCLES
4
RADIO DAILY
Tuesday, December 20, 1949
CHICAGO
By HAL TATE
WALTER S. HOLDEN joined the
Chicago sales offices of Seven-
teen Magazine after four years as an
account executive with the Mutual
Broadcasting System's Central Divi-
sion. Previously, Mr. Holden spent
three years in the United States
Navy during World War II, and be-
fore that was an account executive
with George P. Hollingbery Co., and
MacFarland, Aveyard & Company,
Chicago.
Dolph Hewitt and the team of
Karl and Harty, WLS stars, spent a
big evening entertaining under-
privileged boys and girls at the an-
nual Hollowe'en program of Chi-
cago's Off-The-Street Club.
Ray Berry, the harmonica-guitar
player, whose repeated success as a
guest on the WLS National Barn
Dance, has been added to the regu-
lar WLS talent staff.
"Mule Train" by Tennessee Ernie
(Capitol Records) is headed for the
hillbilly hit parade, according to Erv
Victor, WGN's all-night disc jockey.
Erv judges this by the overwhelm-
ing number of requests he's received
since he first presented it on his 1 to
6 a.m. show.
Lulu Belle and Scotty, Captain
Stubby and the Buccaneers and the
Virginia Hams (Otto, Jimmie James
and Tilford) of WLS spreading the
cheer at the "1949 Christmas Jam-
boree," the Phillips Petroleum Com-
pany's annual Christmas party for
the youngsters in Bartelsville, Okla-
homa, December 19, 20 and 21.
WOR Stages Xmas Party
For City's Hospitalized
• Continued from Page 1)
to mark the occasion started yester-
day at 10 a.m. and reached a climax
with a special broadcast from the
auditorium of the Psychiatric Pavil-
ion from 5 to 5:30 p.m.
More than $30,000 was contributed
during the fifth annual appeal by
WOR. The fund, directed by Edythe
J. Meserand, assistant director of
news and special features at WOR,
began five years ago to buy gifts for
children at Bellevue and has grown
to the point where it is now provid-
ing toys and clothing for youngsters
in the wards of 19 Metropolitan hos-
pitals, three in New Jersey and
Grasslands in Westchester.
Mayor William O'Dwyer, in a spe-
cial recorded message, Dr. Marcus
Kogel, commissioner of hospitals
Acting Mayor Vincent Impelliteri
and Theodore C. Streibert WOR
president, were among those who
took part in the broadcast.
WANTED
Combination man with car wanted by
western network station. Disc required.
Send pi ltd and make first letter complete
Write Bo/ 295, RADIO DAILY, 1501 Broad-
way, N. Y. C.
Man About Manhattan. . .
• • • BIGTOWN SMALL TALK: Encouraged by sponsor and
press reaction to his six WJZ hall-hours a week, ABC is prepping an
additional network chore for Joe Franklin and his 25,000 nostalgic
waxings. . . . CBS huddling with Celeste (sweet) Holm for a tv session
of her own. ... If Milton Berle has his way, his show will emanate
from the gold coast next fall. . . . Harold Stein, the frenzied lens-man,
wires that he has to keep away from his gal every Friday. Sez she
makes his mouth water. And Hank Sylvern claims that Herb Shriner
is doing his bit for the cause by sticking strictly to dry humor. . . .
Jeff Donnell. Grace Gilhern and Eloise McElhone set as the leads in
"The Women," which Hal Keith will direct. (None of the male faces
will appear on the screen). . . . Harold Huber's "I Cover Times Sq."
will be shown on the Chrevolet program — first of a series based on
the adventures of a hard-boiled Times Sq. columnist. Vic McLeod is
producing. . . . Joe Field new publicity director at Compton's. . , . Robert
Merrill, the handsome baritone star, being romanced by most of the tv
stations since his click on guest shots around town. . . . Jimmy Blair
has taken a temporary leave of absence from his vocal chores to explore
television programming where he's production manager and assistant
program director of WOIC in Washington, D. C.
ft ft ft ft
• • • A five-hour television Christmas Party will be fea-
tured on WABD Sunday, Christmas Day, for the purpose of
raising a quarter of a million dollars for the Eastern Area Sister
Kenny Institute. Morey Amsterdam will play Santa Claus for
the show which will run from 6 to 11 p.m.
ft ft ft ft
• • • If you click in television these days in a 'hot' spot, you're
made practically right away. Take Hank Ladd, lor instance. Hank
stepped into Milton Berle's shoes last week and scored so well, he
was immediately signed for a repeat shot. And that's not all. Since
that nite, he's been snowed under an avalanche of offers including:
(1): His own TV show — (2): The Hartmans want him to direct their
coming musical tentatively called "In The Summer Theater" — (3): He's
wanted by Ken England to star in the musical comedy, "He and She" —
(4): He's being sought for a musical which Gordon Jenkins is readying
— (5): A half-hour comedy radio show now being put in preparation
would like him — and, finally, a major film outfit is huddling with him
as this is going through the typewriter. Ladd credits all the action to
his click on the Berle show.
ft ft ft ft
• • • WCOP's Mildred Bailey, who conducts a woman's
program in the morning, is capitalizing on her piano fingering
ability by MC'ing a socko disc jockey show in the afternoon, com-
bining the spinning of 78's with the playing of the 88's. The
combo has caught on in Boston as welcome departure from the
usual femme gab-fest that the housewives expect at 2 p.m.
ft ft ft ft
• • • THEY SAID IT: Color television hasn't got the TV sponsors
half as worried as off-color video. — Nick Kenny. . . . Frank Sinatra, who
has a cigaret sponsor, got a bad throat and was just ordered to give
up smoking. — Earl Wilson. ... In New York City, we now have a law
allowing your landlord to raise the rent if he permits you to install a
tv aerial. Hmmm. Teevee sure HAD a great future. — Walter Winchell.
ft ft ft ft
• • • MAIN STREET SEEN-ery: Bobby Clark chatting
with an old-time trouper in front of the Palace — a scene that
looks like an old snapshot. . . . Well-dressed Boris KarlofT, the
boo brummel, sipping a demi-tasse at the Fireside Inn.
sun fRAncisco
By NOEL CORBETT
MILT SAMUEL, Young & Rubicam
publicity head in Hollywood, in
town to give press previews of "The
Halls of Ivy" and the Skippy Holly-
wood Theater Christmas program.
Here 'N' There . . . Arthur Hull
Hayes back from Sacramento where
he acted as consultant to the Trade,
Finance and Service section of the
California Governor's Conference on
Employment. . . . Lever Brothers has
signed for a participation schedule
on KCBS for Spry. Ruthrauff and
Ryan is the agency. . . . Milt Tran-
chel of the Hollywood office of Steve
Hannagan in town to beat the drum
on Coca Cola and other radio ac-
counts. . . . Ann Holden celebrating
her 27th year in radio. . . . Del
Courtney, erstwhile bandleader is
KPIX's new disc jockey. Courtney
also runs an electrical business.
Bay Area radio and advertising
people were shocked at the untimely
passing of Arnold Maguire. Maguire
started here in early radio as a
comic, gag-man and producer.
Lever's Pepsodent Div.
Reveals Agency Changes
(Continued from Page 1)
to facilitate the servicing of accounts
from New York.
The Rayve shampoo account will
be handled by J. Walter Thompson
Company and Pepsodent Tooth
Powder by Foote, Cone & Belding.
J. Walter Thompson will continue
to service the Rayve Home Perman-
ent account.
Tatham & Laird of Chicago have
resigned the Jelke "Good Luck"
products account, but no new agen-
cy has been named. The resignation
was also because of the difficulty of
handling the account from Chicago
when all Lever Bros, operations are
centered in New York.
WEVO
117-119 W. 46 St
HENRY GREENFIELD, Mg director M Y 19
Over 500 have already subscribed to the
ALL-RADIO PRESENTATION
HOW ABOUT YOU?
The eagerly-awaited ALL-RADIO PRESENTATION film
is almost ready for release — ready to soek home its mes-
sage throughout the length and breadth of America, sell-
ing Radio to all types of advertisers everywhere. The offi-
cial preview will he February 1, with nationwide release
on February 15.
So if you haven t subscribed — as 500 already have — note
that this is the LAST CALL! Only subscribing broadcasters
will be able to present this convincing, fact-filled motion
picture, different from anything ever prepared before — a
film that actually shows Radio at work selling goods!
The closing date for all subscriptions is February 15. Cost
is low in ratio to your station's billings, and you'll have
available three different editions on 16 mm. sound film
(or 35 mm, if desired):
■X- a 45-minutc edition that puts the full story of Radio
before any audience of businessmen, up to the topmost
management, right in your own community.
# a 20-minute version for showings at sales meetings, and
business organization luncheons such as Chamber of
Commerce, Kiwanis, Rotary, etc.
■X- a 20-minute educational edition for showings at schools,
P.-T.A. meetings, women's clubs, etc.
Radio has kept silent about itself long enough. Join the
chorus. Speak up and help ALL RADIO sing ALL the
praises of America s greatest advertising medium. Send in
the coupon right away for complete details on how YOU
can join the rest of the industry in benefiting from the
All-Radio Presentation.
ALL-RADIO
PRESENTATION
COMMITTEE
THE COMMITTEE — Gordon Gray, WIP, Chairman — Maurice It.
Mitchell, BAB— Herbert L. Krueger, WTAG, Treasurer— Eugene S.
Thomas, Vi QIC— Leonard Asch, \\ BCA — Ellis Atterberry, KCKN—
Lewis Avery, Avery -Knodel—^ ill Baltin. TBA— Bond Geddes, RMA
— Ivor Kenway, ABC— Harry Mai/.lish, kt WB-W . B. McGill.West-
inghouse Stations — Frank l'cllejirin. Transit Radio, Inc. — Victor M.
Rattier, K. II. Man — Ilanqtic E. Kingpold, Edward I'etry & Co. —
Irving Rosenhaus, WAAT — F. E. Spencer, Jr., Holliupbery Co. —
George Wallace, iNBC— Ralph Weil, WOV.
THE ALL-RADIO PRESENTATION
tells Radio's unique .story to all adver-
tisers on a scale that no one station or
network ever could.
shows how Radio helps build and main-
tain good business in the smallest as well
as largest of communities.
demonstrates what a money-saving buy
Radio is.
stresses the enormous size of the Radio
audience and the intensity of its listen-
ing attention.
sells Radio as the most practical n ay of
reaching more customers at less cost.
The ALL-Radio
Presen tat ion Com m it tee
c/o Broadens! Advertising Bureau
270 Park Avenue. New York 17. \.V
Yessir, I do want to be part of the ALL-Radio Presentation. Please
send me further details on how I can subscribe at once.
Name-
Station
Address
City
State.
6
RADIO DAILY
Tuesday, December 20. 1949
Court Test Planned
On Transit Radio Issue
(Continued from Page 1)
comfort and convenience is not im-
paired and that, in fact, through the
creation of better will among pas-
sengers, it tends to improve the con-
ditions under which the public ride."
There was some question even
yesterday about the extent to which
"better will among passengers" re-
sults from the FM service, but offi-
cials of the Capital Transit Company
and WWDC-FM, which originates
the service on contract with Transit
Radio, were delighted by the appar-
ently unanimous decision of the
three-man body.
An adverse decision would have
been very surprising, however, in
view of the Commission's past rec-
ord of compliance with transit com-
pany demands. Indicative of the way
a large segment of Washington
views the decision was the treat-
ment of the story in the Washington
Times-Herald, which has the largest
circulation of any local paper. Be-
low the banner announcing that
Transit Radio had been approved
was a drop-head reading "fare
boost, service cut to follow."
The decision was based primarily
upon a convincing showing by the
Transit Company that safety of op-
eration was not impaired by the ra-
dio installations. Over 200 vehicles
are now equipped, with a total of
1,500 installations planned.
The PUC accepted also the Transit
Company argument that opposition's
claims to the protection of the First
Amendment to the Constitution
against the deprivation of "freedom
to listen or not to listen" are without
merit. In addition, opponents argued
that the use of radio on public
vehicles "takes the private property
of riders for private use in violation
of the Fifth Amendment."
The Commission stated that it was
considering the matter solely in the
light of "public convenience, com-
fort and safety," and that its decision
was based upon matters "more tan-
gible than impassioned pleas which
reflect personal feelings either in
favor of or against radios in trans-
portation vehicles."
Although during the hearing PUC
Chairman James Flanagan had ruled
out public opinion polls on Transit
Radio popularity as immaterial, the
decision yesterday included the re-
sult of a survey conducted here in
October by Edward G. Doddy &
Company. Results showed 93.4 per
cent of those questioned not opposed
to transit radio — 76.3 per cent in
favor, 3.2 per cent undecided and
13.9 per cent with no strong feeling
either way.
WANTED
1
SECONDS COMM'L
SPECIALIST
Adv. Mgr. to buy time,
write comm'ls for mail
& phone response.
Box #293
RADIO DAILY
1S01 Broadway. N.Y.C.
NETWORK SONG FAVORITES
The top 30 songs oj the week (more in case of ties), based
on the copyrighted Audience Coverage Index Survey of
Popular Music Broadcast over Radio Networks. Published
by the Office of Research, Inc., Dr. John Peatman, Director.
Survey Week of December 9-15, 1949
TITLE PUBLISHER
A Dreamer's Holiday Shapiro-Bernstein
A Thousand Violins Paramount
Ain't She Sweet Advanced
Eibbidi Bobbidi Boo Walt Disney
Bye Bye Baby J. J. Robbins & Sons
Crocodile Tears Johnstone-Montei
Dear Hearts And Gentle People E. H. Morris
Don't Cry Joe Harms
Festival Of Roses Witmark
Happy Times Harms
Hop Scotch Polka Cromwell
Hush Little Darlin' Michael
I Can Dream Can't I Chappell
I've Got A Lovely Bunch Of Cocoanuts Cornell
Jealous Heart Acuff & Rose
Johnson Rag; Miller
Last Mile Home Leeds
Mule Train Walt Disney
Old Master Painter Robbins
River Seine Remick
Room Full Of Roses Hill & Range
Rudolph The Red-Nosed Reindeer St. Nicholas
She Wore A Yellow Ribbon Regent
Slipping Around Peer
Some Enchanted Evening Chappell
That Lucky Old Sun Robbins
Toot Toot Tootsie Goodbye Feist
'Way Back Home Bregman-Vocco-Conn
Why Was I Born Chappell
Younger Than Springtime Chappell
SEASONAL CHRISTMAS SONGS
All I Want For Christmas Is My Two Front Teeth Witmark
Christmas Song Burke & Van Heusen
Here Comes Santa Claus Western Music
Let It Snow, Let It Snow, Let It Snow E. H. Morris
Little Jack Frost Get Lost Henry Spitzer
Santa Claus Is Comin' To Town Feist
White Christmas Berlin
Winter Wonderland Bregman-Vocco-Conn
You're All I Want For Christmas Porgie
A Dream Is A Wish Your Heart Makes Walt Disney
Daddy's Little Girl Beacon
Dardanella Fred Fisher
Echoes Laurel
Envy Encore
Happy Valley Sanson
I Wanna Go Home With You Paxton
I Want To Wish You A Merry Christmas Republic
I Want You To Want Me To Want You Mills
Just A Kiss Apart J. J. Robbins & Sons
Let's Harmonize Santly-Joy
Meadows Of Heaven Laurel
Merry Christmas Waltz Advanced
My Love Loves Me Famous
My Stteet Campbell
Someday (You'll Want Me To Want You) Duchess
Souvenir Beacon
Stay Well Chappell
There's No Tomorrow Paxton
Where Are You Blue Eyes Knickerbocker
Nets Make Available
Political Air Time
(Continued from Page 1)
of the Senate, will speak one week
later, December 30, at the same
time.
"Cross - Country, Cross - Section"
will be the title of the Democratic
presentation over ABC on January
4 from 9:30 to 10 p.m. (EST). Wil-
liam Boyle, Jr., national party
chairman will open the program in
Washington. Rep. John McCormack
of Massachusetts and Senator Lucas
will speak.
Gov. Paul Dever of Massachusetts
will be heard from Boston and
Jonathan Daniels will follow from
Raleigh, N. C. From Springfield,
Illinois, Gov. Adlai Stevenson will
talk over the farm program. The
program will end in Washington
with Vice-President Alben Barkley
summing up the position of his
party.
On January 11, the Republican
party will be given the 9:30 to 10
p.m. slot for their views. No for-
mat on the show has been released
as yet.
Hughes Takes New Post
Lawrence M. Hughs will rejoin
the Bill Brothers organization, New
York, on January 1 as special fea-
ture editor of Sales Management
Magazine.
Television engineers call
this the "Test Pattern" of
WMAR-TV.
Set-owners call it a sure
identification of finest in tele-
vision entertainment.
Businessmen are discover-
ing that it means the best
buy in television in Maryland !
WMAR-TV
The Sunpapers Station
CHANNEL 2 • BALTIMORE, MD.
Section of RADIO DAILY. Tuesday. December 20, 1949 — TELEVISION DAILY is fully protected by register and copyright
TV IN MEXICO GETS GOV'T OKAY
TELE TOPICS
A WISE-CRACKING private eye who
** cheerfully gets the villain despite a
bashed-in head is the central figure of
"TV Detective," a Washington origination
recently added to the NBC web. The only
difference between the show's hero,
named Steve Black, and the private eyes
who operate in countless other Class D
epics is that Mr. Black is unseen, his per-
son being occupied by the subjective cam-
era. Use of this technique adds nothing
to dramatic quality and because it is not
employed with great facility it makes
things rather confusing at times. But the
main faults of the show were the script,
which was as trite as only a bad who-
dunit can be, and the acting, which was
on just about the same level. . . . Action
is stopped just before the denouement to
give three "guest detectives" (last week
a judge, a Congressman and an Assistant
Secretary) an opportunity to guess the
outcome, but neither the winner nor the
others are given a chance to explain their
choice. ... A Leon S. Golnick package,
program is produced by Vance Hallack.
•
VA/ONDERFUL THING happened in
* ^ Akron, Ohio, last week when TV
solved a big City Hall mystery — "Where's
Mayor Slusser?" Seems His Honor, Charles
E. Slusser, went on a trip and the few
persons who knew where he had gone re-
fused to comment, except to say he was
out of town. If the Mayor wanted to
keep the fact that he was in New York
a secret, he never should have attended
the "Voice of Firestone" show — the cam-
eras picked him up sitting in the front
row. Commented the mayor's secretary:
"Everybody in Akron must have been
watching television Monday night. We got
hundreds of calls from viewers letting us
know where we could find the mayor."
. . . Former Hit Parade singer Bill Har-
rington debuts a semi-weekly show of his
own over WOR-TV tonite. . . . John Mc-
Gowan, president of Hollywood Television
Productions, will be a candidate for Con-
gress as representative from the 13th dis-
trict of New Jersey.
•
J. WALTER THOMPSON planning news-
paper and magazine campaigns to tie-in
with a new series of six Lever Brothers
commercials to be aired on "The Clock."
Produced by United World Films, the one-
minute spots feature six Universal-Inter-
national femme stars plugging Lux soap.
. . . Omitted from yesterday's column be-
cause of space limitations were predictions
for 1950 voiced by Jerry Danzig, of CBS,
at the ATS meeting last week. The things
to watch for in TV, Danzig said, are more
lower cost shows; development of day-
time programming; emergence of the big-
name personality, and decline of the gim-
mick stanza.
Import-Limit On Receivers To Be Fixed By Law;
Azcarraga Has Plans For Video-Theater Circuit
To Help In Paying The Bills For Tele Production
(Continued from Page 1)
ators who can comply with the , establishing a chain of television
Mexican communications law and
will also fix the number of televi-
sion receivers which may be import-
ed during 1950
and 1951. The
quota for im-
ported TV re-
ceivers will
probably be set
next month.
Two leaders
in the Mexican
radio and televi-
sion fields are
reported ready
to launch new
stations. Emilio
Azcarraga, who
heads the radio
and movie in-
dustry here, expects to complete his
TV station installations by Septem-
ber. The second station, sponsored
by Guillermo Gonzalez Camarena,
Mexican TV inventor, expects to be
ready to go on the air the second
week in February. A third group is
also reported readying a TV station
for launching during the coming
year.
Azcarraga's plans for launching a
TV station are being watched with
much interest. Don Emilio, who has
made a close study of TV operations
in the United States, has plans for
AZCARRAGA
theaters which will be served by the
transmitter. These theaters, charging
nominal admission, will make avail-
able to the masses TV programming
in the comfortable surroundings of
modern movie theaters. He has al-
ready completed a theater building
especially constructed for television
with a number of food, drink and
other novelty concessions. Revenue
from the concessions, Don Emilio
points out, will help pay the bill for
TV production and programming.
The Azcarraga plan for TV thea-
ters is result of an economic study
of TV potentials in Mexico, He be-
lieves that the families who can af-
ford a receiver are limited in num-
bers and that theater TV will bring
the sight and sound media within
the reach of almost everyone. From
an advertiser's point of view, Azcar-
raga is certain that the theaters will
bring the sponsors a greater audi-
ence than could be procured
through private reception in the
homes.
Azcarraga is expected to make an-
other trip to the States in February
at which time he will consummate
his plans for equipment. In the
meantime he has sent TV tech-
nicians to New York and Hollywood
to get practical experience in the
new art.
Raytheon Denied More Time
To Build Its Video Station
Washington Bureau of RADIO DAILY
Washington — Throwing a third
channel open for competing appli-
cations in the Boston area, the FCC
yesterday announced it has refused
to grant the application of WRTB
for an extension of completion date.
In effect, the Commission retires the
license — which CBS had*', contracted
to purchase from the Raytheon
Corp. as part of a deal including
physical equipment at an overall
cost of $242,000.
Technically, what the Commission
did was deny Raytheon's request
for extension of the completion date
from January 16, 1948, to July 16,
1948. Hearing was held on this ap-
plication in February, 1949. In June
of this year hearing examiner Hugh
B. Hutchinson recommended a
grant of the extension, but a-'tougher
FCC policy is now in force.
The Commission found that Ray-
theon "has not been diligent in pro-
ceeding with the construction of its
proposed television station and was
not prevented from completing con-
struction of such station by causes
not under its control or by other
matters sufficient to justify a third
extension of its construction permit."
Channels 2, 4, 7, 9 and 13 were ori-
ginally proposed for Boston, but in
July it was proposed by the Com-
mission to cut this allocation to
channels 2, 4, 5, and 7. WBZ-TV is
now on channel 4 and WNAC-TV
on channel 7. WRTB holds a con-
struction permit for channel 2,
which will now revert to the Com-
mission for reassignment.
In its decision, the FCC bore down
heavily on its contention that Ray-
theon's financial difficulties cannot
be considered adequate reason for
the failure to construct the station
on schedule.
WPIX To Broadcast
Marathon Benefit
An all-star marathon program to
raise funds for the United Hospital
Fund will be aired by WPIX begin-
ning at 6:45 p.m. Christmas Eve.
Program will continue until at least
midnight and may run longer if
contributions to the fund continue
to arrive beyond that time.
Art Ford will emcee the show.
Talent lineup will include Peter
Lind Hayes and Mary Healy, Lionel
Hampton and his band, George
Shearing, Eddie Condon, Eddie Pea-
body, Joan Morgan and the cast of
"Born Yesterday." Ed Sullivan and
Jimmy Powers will interview visit-
ing celebs.
Bank of 20 telephones, staffed by
models and showgirls, will be in-
stalled to handle contributions to the
benefit.
Shows, Comm'ls Good,
Miami Survey Reveals
Miami— More than half (53 per
cent) of the set owners responding
to a survey by the University of
Miami Radio and Television Depart-
ment, believe that "all things con-
sidered" the output of WTVJ, this
city's only station, is "good." Only
seven per cent thought it "poor." TV
had been seen elsewhere by 44 per
cent.
Asked what they thought of com-
mercials, 86 per cent answered
"good" (56 per cent) or "fair" (30
per cent). Only 13 per cent thought
them "poor" (8 per cent) or "irrita-
ting" (5 per cent). More than half
of the respondents said they were
satisfied with the present operating
hours of the station.
Questioned on amount of viewing,
55 per cent reported seeing all the
programs and 90 per cent reported
viewing two or more hours per day.
87 per cent said they watch TV
every night. About three quarters
had owned their sets before July of
this year and 95 per cent of all sets
were purchased locally.
Two WJZ-TV Renewals
For "Market Melodies"
Two of the initial sponsors on
WJZ-TV "Market Melodies" day-
timer have signed 13-\veek renewals
for four weekly participations in the
show. Pacts were signed by Stahl-
Meyer Co., through Blaker agency,
and Hills Brothers, through Biow
Co.
I
RADIO DAILY
Tuesday, December 20, 1949
COAST-TO- COAST
WRC Shifts Hunnicutt
Washington, D. C. — Radio listeners
who used to spend their pre-break-
fast minutes listening to Mike Hun-
nicutt now find that they'll have to
change their eating habits or merely
settle for a midnight snack if they
want to enjoy Hunnicutt humor,
hearsay and harmony. Mike and his
piano, after years of early morning
broadcasting, have moved to station
WRC for a night owl show 11:30
p.m. to 12:30 a.m. nightly except
Sundays.
Judge Honored On WDRC
Hartford, Conn. — A testimonial
dinner for one of its charter mem-
bers brought the entire membership
of the "Needle Club." WDRC or-
ganization, to a local banquet hall.
Judge Charles E. Mahoney was hon-
ored by Democratic state leaders, in-
cluding Gov. Bowles, at the dinner.
The 30 "Needle Club" members at-
tended the affair, and a gift was
given to Mahoney at the dinner by
the club president. Jack Zaiman.
"Needle Club" commentator on
WDRC.
Local Jackpot Winner
Hartford, Conn. — Dominick Gagli-
ardo. a local man, recently won $18,-
000 in prizes on the CBS "Hit the
Jackpot" program. The local CBS
outlet, WDRC, has wire record of
the presentation of one of the gifts
to Gagliardo. a brand new DeSoto.
for broadcast on "The Old Record
Shop."
FCC Minimum-Time Rule
Draws FM Stations' Fire
i Continued from Page 1)
tions. The new proposals would
mean "too much of an additional
burden," the Commission was told
by broadcasters from all parts of the
country.
KJBS. San Francisco, related that
its FM affiliate has been on the air
three years, with separate program-
ming and separate transmitter loca-
tion— and has an operating deficit of
$84,365 through October. Construc-
tion cost was about $50,000.
"Based upon past experience and
upon the impact of TV," it told the
Commission, "there is no reason to
expect the revenue of KJBS-FM
will increase in the foreseeable
future."
On the other hand, the station op-
erators "have not lost their faith in
FM broadcasting, despite the lack of
public acceptance and the heavy
losses incurred," they said. "In their
opinion. FM can advance and grow
New FM Music Service
Being Launched By Field
• Continued f
area and that other deals for other
areas are rapidly being consumma-
ted. Each FM franchise granted in-
cludes a complete operation service.
Lane said that this service assures
successful operation with reduced
overhead and eliminates costly ex-
periments. Included among the fran-
chise services are the supply of pro-
gram material, sales techniques,
technical helps, bookkeeping sys-
tems and exclusive territorial rights
to their special equipment.
Leasing For A Year
WJJD and WFMF have been leas-
ing special FM receivers to sub-
scribers for almost a year. After ex-
haustive tests it was felt here that
such a service, offered to business
firms at low rental rates, would re-
sult in a mass market. So. Field En-
terprises has now decided to con-
solidate the facilities of the manu-
facturer of signal controlled FM re-
ceivers and their special musical
sales research staff into the new firm
of Functional Music Inc. In the Chi-
cago area almost 100 installations
are already in service.
A Marshall Field spokesman said
that Functional Music can compete
with existing wired music services
at only one-third to one-half the
cost. He contended that wired music
services are limited because rates
are based on length of wire lines.
Through the use of FM, the area
serviced is limited only by the cov-
erage of the FM station.
To achieve this "wired music" ef-
fect at cheaper cost, a high quality
receiver is used with a supersonic
control circuit. This control circuit,
keyed from the FM station, elimin-
ates commercials and other voice
rom Page 1)
material from subscriber's receivers
so only the music is received. This
supersonic control circuit also per-
mits various on and off services as
desired by the subscriber. Since out-
standing tonal quality is necessary,
Functional Music uses only specially
designed equipment.
Functional Music also manufac-
tures FM signal controlled receivers
for store broadcasting services. One
chain store broadcast service, oper-
ating in almost 300 grocery super
markets, has been using equipment
designed and built by Functional
Music engineers for almost a year.
A new receiver, called the Adcaster
Model 617, enables as many as six
independent chains to operate
through one FM station. All com-
mercials are boosted in volume
through voice emphasis circuits.
Many Firms Subscribe
Included among the nearly 100 in-
stallations already in service in Chi-
cago are beauty shops, stores, res-
taurants, factories and offices. The
Marshall Field local FM outlet.
WFMF. has made no substantial
changes in its program schedule.
The station, which is on the air
daily from 8:00 a.m. to 2:00 a.m., has
always been programmed separately
from its AM sister. WJJD, with
WFMF concentrating strictly on
news and music.
only by having a substantial number
of stations on the air in each com-
munity, some of which provide a
program service not available on
AM stations. It is believed that the
proposed amendment, if adopted,
will force many FM stations to
cease operation, discourage the filing
of applications for new stations, and
discourage separate programming
by FM stations and. through eco-
nomic pressure, force duplication of
the AM programs on the FM opera-
tion."
Other objections were recorded
from WHBS, Huntsville, Ala.; WBJS.
Winston-Salem, N. C. and WAAF,
Chicago, all operating FM affiliates
with separate transmitters.
W.WTED
Experienced solcsman with cor ABC af-
filiate in qiod Rocky Mountain secondary
market. Photo required with complete
resume. Write Box 296, RADIO DAILY,
1501 Broadway, N Y C
mean* Sutinete
AGENCIES
THE NORGE DIVISION of Borg-
Warner Corp., Detroit, has named
Duane Jones Company, Inc. as its
advertising agency for the enti/e
line of Norge Home Appliances. The
agency plans to use package-goods
techniques as traffic builders in the
appliance business. They will gear
appliance advertising to the retail
level.
DANCER - FITZGERALD - SAM-
PLE. INC. paid their traditional
Christmas bonus yesterday. Certifi-
cates of membership in the com-
pany's retirement profit-sharing
plan were also distributed at the
same time.
THE S.S.S. COMPANY, maker of
an appetite tonic, to Henry Kaufman
& Associates, Washington. D. C.
Newspapers, radio and merchandis-
ing support is planned.
HUBERT FLORY has joined the
copy staff of Brooke, Smith. French
& Dorrance, Inc. He was formerly
with BBD&O.
JULES LABERT and BOB KIR-
SCHBAUM have joined the Casper
Pinsker advertising agency as radio
directors. Labert has an extensive
background in mail-order radio;
Kirschbaum was formerly radio-
television director of Shappe-
Wilkes. Inc.
RADIO EXECUTIVES CLUB
OF NEW YORK
<s «3 <s
GALA CHRISTMAS PARTY
THURSDAY, DECEMBER 22
GRAND BALLROOM
HOTEL ROOSEVELT
fi PRIZES! FUN! ENTERTAINMENT!
| ABE BURROWS, CBS STAR, WILL EMCEE
1
ft ADMISSION, $3.00 for members, $3.75, non-members. J
i j
£ NO TABLES RESERVED! FIRST COME, FIRST SERVED! J
I
R DOORS OPEN AT NOON
VOL. 49, NO. 54 NEW YORK, WEDNESDAY. DECEMBER 21, 1949 TEN CENTS
______ _ . _ _ Wednesday, December 21, 1949
RADIO DAH Y —
Vol. 49, No. 54 Wed , Dec. 21, 1949 10 Cts.
JOHN W. ALICOATE
Publisher
FRANK BURKE :
MARVIN KIRSCH
: : : Editor
Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch. Vice-President; Chester B.
Rahn, Vice-President; Charles A. Alicoate,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily.
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
C.'.ble address: Radaily, New York
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older, Chief 6417 Dahloneoa Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tata, Manager.
612 N. Michigan Ave.
Phone: Superior 7-1044
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg..
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postoffice at New York. N. Y.,
under the act of March 3, 1879.
FINANCIAL
(De
nber 20)
NEW YORK STOCK EXCHANGE
Net
High
Low
Close
Chg
ABC
834
■8%
83/8
Vi
Admiral Corp
MH
17
173/8
Vs
Am. Tel. & Tel.
1461/2
145 %
146
Vb
CBS A
273/8
27
27
Va
Philco .
32'/8
3134
32
RCA Common
125 8
12.3/8
1258
+
Vs
RCA 1st pfd
72 1/4
72 '4
721/4
+
Vs
Stewart-Warner
12'/8
12
12i8
Westinghouse
3138
31
311 8
Vs
Westinghouse pfd
103
103
103
+
Va
Zenith Radio
32
32
32
+
Va
NEW YORK CUR
3 EXCHANGE
Hazeltine Corp.
I6V2
16 1/2
16 1/2
Va
V%
Nat Union Radio
2%
21/2
2V2
OVER THE COUNTER
Bid
DuMont Lab 20'/4
Stromberg-Carlson 11
Asked
2H/4
121/4
Nat Caniglia
Nat Caniglia, 54, proprietor of the
Paramount Building barber shop
and widely known to New York ra-
dio and theatrical people, died sud-
denly from a heart attack yesterday
in his home at 89-10 Northern Boule-
vard, Jackson Heights. Funeral will
probably be held Saturday from the
Conway Funeral Home, Northern
Boulevard and 83rd Street, Jackson
Heights.
W COmiNG AND GOING *
KEN BANKHART, news commentator on
NBC, is visiting with his father in California.
He plans to remain on the West Coast until
Jan 28.
IRVING R. ROSENHAUS, president and gen-
eral manager of the Bremer Broadcasting
Corp., owner-operator of WAAT, is vacationing
in Miami. He'll be back in New York Jan. 9.
VICTOR C DEIHM, president and general
manager of WAZL, Hazleton, Pa., and MRS.
DEIHM, were in New York yesterday. Mrs.
Deihm had been chosen by officials of the
Lehigh Valley Railroad to christen the "Hazle-
ton," one of the road's four new Deisel-pow-
ered tugboats.
CARLTON E. MORSE, who conducted a
pre-Christmas campaign for clothing and toys
for European war orphans on his "I Love a
Mystery" program over Mutual, tomorrow will
fly to Rome to distribute gifts at Italy's larg-
est orphanage.
FRED BERNSTEIN, sales manager of WTTM,
Trenton, N. J , in New York for conferences
with station reps.
ROBERT RIDDER, general manager of KILO,
Grand Forks, N. D., in town this week for
conferences at the offices of CBS, with which
the station is affiliated.
RALPH B. AUSTRIAN, television consultant,
on Monday will leave for Hollywood, where
he will make a special survey and investigation
for H. Peter Rathvon, former president of
RKO Radio Pictures and Radio Keith Orpheum
Corporation.
BOB HAWK, star of "The Bob Hawk Show"
on CBS, accompanied by his mother, tomorrow
will leave the West Coast for Honolulu, where
they'll spend a year-end holiday. They'll be
back Jan. 3.
JOSEPH MOSS, president of the advertising
agency bearing his name, is spending three
weeks in Florida.
PAUL "REQUESTFULLY YOURS" BRENNER,
disc jockey on WAAT, left Monday for Holly-
wood, where he will be guest of Frankie Laine
and Mercury Records. Paul was the winning
deejay in the latest Frankie Laine promotion
He'll be bock Jan. 2.
Bread Documentary Set
Bread will be the subject of an
hour-long documented drama over
CBS on Dec. 30 when the web pre-
sents "The Rising Wonder" in con-
junction with the 25th Anniversary
of the Continental Baking Company.
The script has been prepared by
Robert Louis Shayon. and Mark
Stevens will narrate.
Program will feature, in person,
Ray Stritzinger. president of Con-
tinental, and Lee Marshall, chairman
of the board of the baking company.
Will Premiere New Show
Peg Lynch and Alan Bunce will
premiere their new "Ethel and Al-
bert" show on ABC, Monday, Jan.
16 at 8 p.m. ( EST) it was announced
yesterday. The program was for-
merly heard as a five-a-week fifteen
minute show but will be stream-
lined to a weekly half-hour produc-
tion for the Jan. 16 premiere. ABC
will preview the show's new format
on Christmas Eve at 9: 30 p.m. over
the full net in a special holiday
broadcast.
aiailHNTID NATIONALLY 1Y IOWAID PITHY CO., IMC,/
Big Apple
This year in Massachusetts, "Apple Week" proved
a huge sales-success. Mildred Carlson's "Home
Forum" (WBZ-WBZA, 9:30 AM., Monday-
Saturday) helped make it so. Writes the executive
director of the Massachusetts Development Com-
mission: "Your broadcasts have done a first-rate
job for our fine apple crop." Writes a state Depart-
ment of Agriculture official: "Much of the credit is
due to Mildred Carlson and WBZ." Writes an
executive of the New York & New England Apple
Institute: "Best of anv vear to date, thanks to your
effort."
For a pippin of an increase in your New England
sales, start using the "Home Forum" now ! Check
WBZ or Free & Peters.
BOSTON
50,000 WATTS
NBC AFFILIATE
WBZ
©WESTINGHOUSE RADIO STATIONS Inc
KDKA • WOWO • KEX • K YW . WBZ • WBZA • WBZ-TV
National Representatives, Free & Peters, except for WBZ-TV;
for WBZ-TV, NBC Spot Sales
Big Treat
Andy, the little Orang-outang
from Borneo, is celebrating his
second birthday by eating a fa-
vorite American delicacy — a
vanilla ice-cream cone. The way
Andy's gobbling up that cone,
you can bet he's enjoying his
big treat.
There's a big treat in store for
radio advertisers who are inter-
ested in the Baltimore market.
That treat is station W-I-T-H,
the BIG independent which treats
you to more listeners-per-dollar
than any other station in town.
W-I-T-H carries your message
to 92.3% of all the radio homes
in the Baltimore trading area.
That means you can do a LOT
with a LITTLE money on
W-I-T-H. So if you're looking
for low-cost results, call in your
Headley-Reed man for the whole
W-I-T-H story.
Baltimore 3, Maryland
TOM TIHSUY, PnMaat
R«pr*Mnt«4 by H«adUy-R«*4
Our man Jamison is a character . . .
By this we don't mean that Mr. Jamison is the sort of fellow
who panics the office by returning from lunch with a lamp shade
on his head... (although, of course, he likes a good joke as
well as the next man ) .
What we do mean is that Jamison is an invention of our imagination
. . . based on our many years of successful experience as broadcasters'
representatives. (We thought we'd better mention this, because
we've received quite a few phone calls for Mr. Jamison since we
started him off at the first of the year).
Jamison is really a composite of the qualities that make the
services of Weed and Company so valuable. He serves both ways.
He serves the men who provide radio and television facilities . . .
he serves the men who advertise over them . . . and he does
both superlatively well.
That makes him a symbol as well as a
character, we figure. Anyway, we're mighty
proud of Mr. Jamison and the qualities
he represents. And we want to say so now, at
the end of his first full year with Weed
and Company.
This is a most appropriate time to say
one other thing, too . . .
A VERY MERRY CHRISTMAS
to all our good friends among
the broadcasters, advertisers
and agency men of America.
Weed
radio and television
station representatives
Jnewyork • boston • Chicago • detroic
company san francisco • atlanta • hollywood
Wednesday. December 21. 1949
RADIO DAILY
5
XMAS PROGRAMMING IN SPOTLIGHT
Beamed To Antarctica
A New York-Paris Christmas celebration for a group of French ex-
plorers in the Antarctica has been planned by the French Broadcasting
System for this Friday. December 23. The short wave broadcast will
spotlight a song by the internationally-famous French singer, Edith Piaf.
A conversation between Paris and the explorers revealed that they
had a yen to hear Miss Piaf and that if they had time to write Santa,
they would include the request in their letters. The party will be in
Antarctica until at least January 1951.
Incites Featuring
Special Xnuts
Programs
With the majestic "Halle-
lujah" of Handel's Messiah,
with the choruses of un-
counted voices, with the sim-
ple story of the Christ child
— Christmas, 1949 — will be
heralded by New York City's
radio stations. Yuletide carols
and stories have already filled
the air waves this week, but
(Continued on Page 14)
Theater-Tele Hearing
Seen Early Next Year
Washington Bureau of RADIO DAILY
Washington — Reports here are to
the effect that the FCC will try
early next year to call its hearing
on the question of providing chan-
nels for theater television.
During the past weeks the belief
has been that the Commission has
planned to announce the hearing
before the end of the year, and
this belief now appears to be well-
founded.
While it still is not likely that
the Commission, with its present
heavily-loaded schedule, will be
able to take up the question of
(Continued on Page 15)
O'D. Wedding On MBS
Inside, Outside Church
"Mutual Newsreel" scored a news
beat last night when the program
broadcast an exclusive radio on the
spot description, both from inside
and outside the church, of the wed-
ding ceremonies attendant to the
Mayor O'Dwyer - Sloane Simpson
nuptuals.
Doug Silvers, WIRA, Fort Pierce,
Fla., newscaster, arrived at the
Stuart, Fla., church early yesterday
morning and set up his equipment
(tape recording stuff) outside and
inside the church. When hizzoner
(Continued on Page 14)
Distinction
Mrs. William O'Dwyer, until
yesterday New York fashion con-
sultant Sloane Simpson and now
the wife of New York's Mayor,
was yesterday designated "Hon-
orary Queen of All America"
by emcee Jack Bailey of Mutual's
"Queen For A Day" show. Bailey
gifted the lovely Mrs. O'Dwyer
with a huge bouquet of American
I Beauty roses.
Mutual Wk/s Billings
Close To $3,000,000
Two and three-quarter hours of
network time, approximating $3,000,-
000 in new business billings have
been signed by Mutual within the
past week, it was revealed yester-
day. In addition, the web recently
announced more than $2,000,000 in
year-end renewals.
According to a network spokes-
man. Miles Laboratories, which now
sponsors "Queen For A Day," has
signed to bankroll a daily, five-
times-a-week segment of "Ladies
(Continued on Page 14)
ABC Expands Script Staff
For AM-TV Programming
AlBC's trend toward increasing
the development of house - built
shows for radio and TV has resulted,
it was learned yesterday, in an ex-
pansion of the script and program
promotion division of the web.
Three senior writers, Louis M.
Heyward, Vera Oldham and Michael
Sklar have been signed by ABC as
senior writers and Arlene Wood
joins the web as a junior writer.
Heyward was formerly script edi-
tor for Associated Press' radio divi-
sion and has received credits on a
number of network programs;
(Continued on Page 12)
The story of Christmas, its reli-
gious services and music, its legends
and literature, will provide the basic
material for virtually every televi-
sion program on the air during the
holiday season.
An outstanding TV highlight of
the Yuletide will be President Harry
S. Truman's Christmas message to
the nation and the tree-lighting
ceremonies on the White House
lawn, which will be carried by all
networks. While the cameras pick
up the scene in Washington, the
President's voice will be piped in
over the picture from Independence,
Mo. Secretary of the Interior Oscar
Chapman will be seen on the pro-
gram and music will be provided by
Educational Series
Planned By WHOM
An educational experiment in
Americanization training will be
started in mid-January by WHOM
in cooperation with the New York
City Board of Education, Gene
Pope, Jr., v-p and general manager
of the station announced today.
The multi - lingual station will
urge its listeners to enroll for a ser-
ies of 12 evening sessions to be con-
ducted at the WHOM studios. Class-
room instruction will be supple-
mented by a weekly broadcast. The
(Continued on Page 12)
Nine CBS Programs
In Top 15 Hooperatings
CBS shows hold nine of the top 15
evening spots in the Hooperatings
for the week of December 1 to 7, a
Hooper release showed yesterday.
Jack Benny was in the number one
spot with a 26.6 rating with the Ra-
dio Theater second at 22.0. Both are
CBS programs.
Fibber McGee & Molly on NBC
were third with 20.4, with Arthur
Godfrey's Talent Scouts at 19.7 and
My Friend Irma at 19.3 filling out
the first five. Others were Bing
Crosby, 19.2; Bob Hope, 18.7; Mr.
Chamelon, 17.4; Amos 'n' Andy, 17.3;
(Continued on Page 14)
the National Press Club chorus and
the Marine Band.
Special Christmas Eve programs
on NBC will include "According to
Joseph," a dramatic re-enactment
of the story of the Nativity. Pro-
gram will be aired from the web's
studios and will be integrated with
a pickup outside St. Patrick's Cathe-
dral in New York. Immediately
after, the net will air a special show
titled "Christmas Eve In Bethle-
hem," a WPTZ origination from
Bethlehem, Pa. Program will in-
clude a processional and choral ser-
vice from the Cathedral Church of
the Nativity.
At 11:45 p.m., NBC will pick up
(Continued on Page 15)
Yuletide Schedule
Announced By
Networks
The four major networks
are devoting their entire pro-
gramming of next week-end
to Christmas inspired special
broadcasts or to holiday cued
tie-ins on regularly scheduled
programs, a Radio Daily
round-up of Yuletide pro-
gramming revealed this week.
Noted British scribe, Charles
(Continued on Page 61
Suggests Changes
In CBC Financing
Vancouver, B. C. — Financing of
the CBC from Federal grants in-
stead of from license fees and ad-
vertising revenue has been suggest-
ed by William Guild of Lethbridge.
Alberta, chairman of the Canadian
Association of Broadcasters.
In an address to the Advertising
and Sales Bureau of the Vancouver
Board of Trade, Guild, manager of
station CJOC in Lethbridge. propo-
sed that the annual Federal grant he
advocated be fixed for ten-year
periods. He said it would then meet
the CBC's needs, allow for proper
development and keep the CBC free
from political influence. At the same
time, a regulatory body independent
(Continued on Page 12)
Economic Progress Review
Featured By Adv. Council
A review of progress made under
the American economic system since
1900 and ways to continue progres-
sing are the keynotes of The Adver-
tising Council's American Economic
System Campaign Guide for 1950.
Pointers for advertising cam-
paigns on the American system are
included in addition to a booklet on
the Miracle of America. The latter
(Continued on Page 14)
r
Musical Innovation
An innovation in the playing
of Yuletide carols will be aired
by NBC's Friday p.m. "News
Of The World" when the web \
picks-up, from York, Pa., Karl
Alex Smyser's rendition of "loy
To The World," "Silent Night" I
and "Away In The Manger." I
Smyser. who has been doing it
for twenty-five yeaTS, will play
the three hymns on the factory
whistle at York's New York Wire
Cloth Co.
Christmas Theme Dominant
In Holiday TV Programming
6
RADIO DAILY
Wednesday. December 21. 1949
WEB XMAS PROGRAMMING IMPRESSIVE
President Truman,
Georqe VI, Pone
To Broadcast
(Continued from Page 51
Dickens (circa early 19th Century)
rates as radio's outstanding writer
for Christmastide 1949, with three
major productions of his "A Christ-
mas Carol" and ione presentation of
his "Cricket On The Hearth" sched-
uled for week-end beaming.
The Dickens' classic "A Christmas
Carol" will be presented by CBS
on the Dec. 22 broadcast of Les Mit-
chell's "Skippy Hollywood Theater"
with the Abbey Players featured and
Alex Guinness starred as Scrooge.
The Abbey Theater interpretation
of the Christmas fable is one of the
programs Mitchell recorded on his
recent European jaunt.
Again on Dec. 24, Christmas Eve,
CBS presents the classic with Ed-
mund Gwenn starred as both Scrooae
and narrator. Lionel Barrymore will
also portray Scrooge for, in his case,
the sixteenth consecutive year on
Christmas Eve iover Mutual.
Other special programs arranged
by the major webs include broad-
casts by President Truman, King
George VI of Great Britain, and
Pope Pius XII from the Vatican.
The President's annual Christmas
message will be carried over all the
major nets at 5 to 5:30 p.m. on
Christmas Eve and King George
will deliver his Yuletide greetings
over MBS, CBS and ABC (all
EST) at 1 p.m., 1:15 p.m. and 10:30
a.m., respectively.
NBC, on Christmas Day from 2
until 3 p.m., will carry a description
of the ceremonies attendant to the
proclamation of a new Holy Year at
the Vatican in Rome as reported by
Jack Begon, NBC's Rome corres-
pondent.
NBC Has Spscial Features
Other NBC special events for the
holiday include Christmas concerts
by the Boys Town Choir, Morton
Downey, the combined Glee Clubs
of Rosary College and Notre Dame,
a 76-voice mixed chorus of Concor-
dia Teacher's College, the Radio City
Music Hall Chorus and a special
holiday musical program by the
NBC Orchestra led by Guido Can-
telli, all on the holiday eve. The
web will also present "Cricket on
the Hearth" and a description by
H. V. Kaltenborn of Santa's take-
off from the North Pole.
On Christmas Day, NBC has
scheduled a visit to NBC stars'
homes on Christmas morning, a re-
creation of by-gone "Quiz Kid"
Christmases, a recitation of Paul
Gallico's "Twas The Night Before
Christmas" and Yuletide tie-ins on
regulary scheduled network pro-
grams.
i
reason's
#reetmg£
anti
& ?|appp iSeto Hear
WHOM
"The II Progresso Station"
1480 on Your Dial
136 West 52nd St. New York 19, N. Y.
On Saturday, Dec. 24, Mutual has
scheduled "Carols by Candlelight,"
a pick-up from Melbourne, Austra-
lia; "Faraway Christmas," a pick-
up from the Button Wood, England
Headquarters of the U. S. Air Force;
a special holiday show by the Dis-
abled Veterans; "Christmas in Alas-
ka and Puerto Rico," another pick-
up; "Hawaii Calls," from the Pa-
cific Outpost; a guest shot by Santa
himself on "Twenty Questions," a
"Chicago Theater of the Air" pro-
ducti on of "Babes in Toyland";
"Thou Bethlehem" a dramatization
of the Nativity starring Glenn Ford;
and an hour-long midnight Kiwanis
glee club and choir musicals.
In addition to broadcasting Li-
onel Barrymore's interpretation of
the Scrooge role on Christmas Day,
Mutual will air a special program
from Rome where Carleton Morse
will play the role of Santa Claus as
he presents gifts to war-orphans
at the San Michele Colony. Mutual
also has geared most regular pro-
gramming to the holiday spirit.
Columbia Skeds Features
CBS' holiday fare, in addition to
the Truman-King George airers.
will be highlighted by an hour-long
presentation of "The Man Who
Came To Dinner" with Jack Benny
in the Sheridan Whiteside role as-
sisted by John Garfield, Henry Fon-
da, Gene Kelly, Charles Boyer.
Gregory Peck, Dorothy McGuire
and Rosalind Russell.
Other CBS specials include, on
Dec. 24, "Make Way For Youth,"
an offering of teen agers from De-
troit high schools; "Twas The Night
Before Christmas" on the "Let's
Pretend" holiday stanza; the sixth
annual dramatization of Miracle
For Christmas" on Grand Central
Station"; a program of old music
featuring organist E. Power Biggs;
the Boys Town choir; carols by the
Mexico Boys Choir; old world carols
by the Philadelphia Choral Ensem-
ble, and "Around the Christmas
Tree" with Billy Leach and others,
from Chicago.
On Christmas Day. starting at
midnight when Eileen Farrell is
featured in the annual CBS Christ-
mas Carol Service, OBS will present
in addition to holiday cued regular
programs, "While the Shepherds
Watched" a Nativity story based on
the Gospels; a Doug Edwards
"Newsmakers" description of the
Four Nets Combine
Ancient, Modern
In Yule Salute
man of the hour. Santa Claus; "Chil-
dren's Christmas Abroad" with
pick-ups from London, Paris, Berlin
and Rome: the Robert Shaw Chorale
featuring Benjamin Brittin's "Cere-
mony of the Carols"; the first
network oerformance of Morton
Gould's "Serenade of Carols"; and
a Ronald Colman narration of "The
Small One."
A special recording of the open-
ing of the Holy Door of St. Peter's
Cathedral in Rome with Pope Pius
officiating will be heard over
TBS at 3:30 p.m. as reported by
Winston Burdett. Also, on the 24th,
over CBS. a special "CARE Salute"
will be aired at 5:30 p.m. (EST).
The special program features Chas.
Boyer, Danny Kaye. Virginia Bruce,
Francis Lerierer. Ricardo Montal-
ban, and Alida Valli.
.A PC Featuring Music
ABC will present the first radio
broadcast of the new Peter Mennin
cantata which was commissioned
especially for radio and is said to be
the first major religious work so
commissioned when the Robert Shaw
Chorale gives the first performance
at "A Christmas Story" on Christ-
mas Day. The cantata was comis-
sioned by the Protestant Radio Com-
m'ssion last soring and reDresents
fifth work by 26-year-old Mennin.
Other special ABC holiday pro-
grams include "Voices That Live"
which will feature, on Christmas
Eve, four historic sacred records
mayed by Wallv Butterworth. The
discs rarrv the voices of Mme. Schu-
man-Heink, John M^Corma<-k. Pol
Plancon and Giovanni Martinelli.
"The Greatest Story Ever Told"
presents a two-part Christmas Cvcle
entitled "Prince of Peace" on Dec.
18 and 25th.
Most of the web's programming
for the past two weeks have been
devoted to Yuletide tie-ins and the
airwaves have been resounding to
invous Noels and the strains of
"Silent Night" and "Adeste Ffi-
deles."
ABC will also carry the ceremo-
nies from the Vatican as reported
by Walter Weisbecker at 6:45 p.m.
on Christmas Eve.
7* 7e> re> re- sfr
?v 7r* 7i- 7/- ?V ?e> ~& 7& ~v 7& ~v 7/i> 7& Tip
Best From
JEAN, BOB
&
CHARLIE
ZTObe H>ea£cm'£ (greetings
Our rich heritage of song gives everyone the means to
share and spread the brotherhood and fellowship of
the holiday season.
Music has always been the most natural expression of
the true Yuletide spirit. Hymns and carols and holiday
melodies have been handed down through the years
until it becomes impossible to imagine any festive
occasion without them.
The normal celebrations of our Christmas and New
Year's holidays take on added glow with the expressive
spirit found in music.
BMI sincerely extends the
greetings and best wishes of
the holiday season to everyone.
BROADCAST MUSIC, Inc.
580 FIFTH AVENUE • NEW YORK 19, N. Y.
CHICAGO • HOLLYWOOD • TORONTO • MONTREAL
3
RADIO DAILY
Wednesday. December 21, 1949
Wfyat &\)ty Want for Cftrtsftmasf
GEORGE SHUPERT — an airport for con-
venient landings at Mt. Kiseo, New York..
.HARRY O'BRIEN" — better commuter ac-
commodations on the New York Central
. . . .HAL DAVIS — ,i new name band with
the popularity of a Vaughn Monroe....
BILL HEDGES— more out-of-town mem-
bers for tho Radio Pioneers .... FATHER
PATRICK PEYTON — stardom for all his
friends in Hollywood. . . . JIM SAUTER — a
respite from the benefit circuit .... CHAS.
R. DENNY — someone who can track down
all the rumors.
svd EIGES — more time with his family
. . . .GEORGE ('RANDALL — bigger monthly
milk checks on his farm. . . .JOE HANSON
— a round trip ticket and a month's so-
journ in Mexico .... JOSE RAMON QUIN-
ON'ES — a private plane for trips to the
mainland .... BUCK CAN EL — more World
Series trips to New York. . . .JIM O'BRYON
— more time for his hobbv-cat raising. . . .
LOUIS TITTERTON — a well on his Pleas
antville estate that will never go dry.-..
GEORGE OSWALD — a ban on western TV
movies. . . . JACK PACEY — a day with no
deadlines
OKKEN Dl NLA I* — a sun flower antenna
that will receive color TV. . . .EARL MI L-
LIN — someone to scotch all rumors about
20th Century Fox taking over ABC...
JACK BANNER — more clients with the
prestige of Margaret Truman .... FRANK
WHITE — a White Christmas .... ED KO-
BAK — more clients like Nielsen .... C. E.
HOOPEK — a new theme for a press party
... NEVILLE MILLER — a client who
isn't seeking' favor with the FCC .... BOB
RICHARDS — more time for visits with
newspapermen. . . .SYD ROBARDS — some
new Uncle Lud stories .... NILES TRAM-
MELL — super salesmen who can talk TV
and radio and keep their merits apart ....
Silent night, Holy night!
All is calm, all is bright.
'Round yon Virgin Mother and Child.
Holy Infant so tender and mild.
Sleep in heavenly peace,
Sleep in heavenly peace!
PAI L RAIBOl'RN — some first class film
for Paramount's TV him network. . . .
WAYNE COY' — a painless solution to the
black and white and color TV feud....
ALLEN B. DuMONT — more assembly lines
for DuMont receivers .... JOHN CHUR-
CHILL— a copy of BMB's Second study
. .HARRY FEENEY — a ban on jokes about
Brooklyn .... WILL BALTIN — time enough
out from TV chores to watch television
entertainment. . . . CLAUDE BARRERE —
an under - secretary for REC. . . .MIKE
DANN — another holiday in Bermuda....
CHARLES STUART — a ban on special
editions JOHN SINN — another big year
for Ziv . . JACK RYAN — more emphasis
on Chicago as a radio-TV production cen-
ter.... DON McNEILL — less radio and
more fishing trips.
JUSTIN MILLER — another
district meetings as successful
IRVING STROUSE
. ANN THOMAS —
of
series
s '49. . . .
a Broadway play. .
television film series
OLSEN & JOHNSON — sponsor for
"Sons o' Fun.".. . ARTHUR GODFREY —
a movie contract .... HARRY MAIZLISH
— television station .... BOB EMERY — a
vacation. . . . LUCY MONROE — a few eon-
cert dates. .. .FRANK MULLEN — a suc-
cessful year for Jerry Fairbanks. . . .FRED
COLL — a few more clients .... FRANK
GALLOP — a live television show.... ED-
GAR KOBAK — another client like Mutual
.... LAMBERT BEEUWKES — more time
to sell at WDAS....LOIS JANUARY —
—SiH. tH Sft St 8K St Si £f g£ tX Si gg gg St St St St St St St St St Si St St St &i
HENRY C. ROGERS
Publicity
New York
Hollywood
less trips for hubby Bill Gernannt....
PAI L MORENCY — another trip to Holly-
wood BERT lebhar — a new bridge
book NICHOLAS PAGLIARA — a trip
to New York.
GENE O'FALLON — an early visit east
to see his pals. ... WILLIAM s. PALEY —
the end of the color squabble. . . . LINUS
TRA VERS — new set of golf sticks. . . . BOB
SCIIMID — trip to Mexico .... HERB
AKKRRKKt; — another Lou Hausman
ARTHUR SIMON — a television station in
the Metropolitan area .... FRITZ SNYDER
— another Bulova account. . . .TED STREI-
BERT — some good shows for television . .
..SIDNEY STROTZ — a vacation trip to
Radio City.... PHIL SPITALNY — a tele-
vision show that will show off his beautiful
gals. .. .CHARLIE BROWN — a new con
tract with Masterson, Reddy & Nelson..
..SY'DNEY KAYE — a chance to do some
mora speeches. ... OLIVER GRAMLING —
a new dog. . . BERNIE ESTES — another
Pioneer dinner. ... MORRIS NOVIK —
another trip to Europe. . . .ELLIOTT SAN-
GER— less meetings with the TIMES....
RALPH N. WEIL — a good foreign language
organization. . . .CHARLIE MICHELSON —
a few more sponsors . . . . MARK WOODS
— some black ink in the television opera-
tion... HARRY BANNISTER — another
NAB Convention like 1941.
ART I.INKLETTEK — 24 hours without
a single phone call.... JOHN GUEDEL —
top ratings for People Are Funny, You
Bet Your Life and House Party .... IRA'
ATKINS — peace and quiet .... DICK PET-
TIT — Guedel and Linkletter on the covers
of Time. Life and Look in one week....
EDDIE MILLS — a new shirt .... BERNIE
SMITH — to edit the Groueho Marx show
from Honolulu. ... DOROTHY NYE — a
ease of root beer. ... DORIS McHALE — a
week at the Waldorf ... .BESSIE BLOUIN
— a husband. .. .MARGY BIMEL — a date
with Peter Lorre. .. .ELEANOR ROW-
LAND — ■ twins .... ROD O'CONNOR — to
judge the Atlantic City Beauty Contest. .
..JEAN ROl'N'TREE — an English accent.
MEREDITH WTLLSON — "That Christmas
be spelled that way and not with an "X"
CURT MASSEY — "Bigger and better
prizes and trips for 'Queens' during 1950.".
. MARY, HARRY HICKOX — a world at
peace, lasting longer than time itself....
ED THOAIPSON — Mountains of Clippings
about our clients .... CHARLES LYON —
Year-round hunting trip, ba-gging the limit
every day. .. .COUNTRY* WASHBURNE —
to write another hit like One Dozen Roses
....UNITED PRODUCTION of AMERICA
— to produce at least two feature-length
cartoons every year. . . .AL WOODBURY
— more time for my hobbies, precious
shells, hot-rod racing .... NEIL McDON-
ALD — new and more space-grabbing ideas
for our clients ... CATHY, ELLIOTT
LEWIS — idea, script and sponsor for Mr
and Mrs. radio show.... SYD CASSYD—
hopeful that Cantor. Bergen, Benny etal
help to build TV this year not cash in
later.
JA< K < arson — a promise from every-
one to call it Christmas instead of Xmas
.HAL "GILDEKSLEEYE" PEAKY -a
girl friend on his program who doesn't
love him just for his political power
YOC.I I Harry Stewart 1 YORGESSON—
another Christmas recording like his "Yin-
gle Bells" and "I Yust Go Nuts at Christ-
tnas. ;...LUM and ABNER — a television
audition which THEY like .... BOB GAR
KKI> — a chance to lead a normal life in-
stead of doing five news broadcasts dailv
l"i- OBS at odd hours ... HAL SAWYER
— another television show like his talked-
of "I'll Buy That '.. FRAN van HARTES-
\ ELDT ( Producer of Gildersleeve a rao
horse ],k,. Citation. . . .KEN CARSON — the
chance to prove he's America's best singer
....STERLING TRACY — America's finest
model railroad so he won't have to build
his own.
VELOZ and YOLANDA — a sponsor for
our television program. The Veloz Show..
. TEX RITTER — a television set for mv
station wagon while on tour .... FREDDY
MARTIN — a hit tune for every month of
the new year. . . JIMMY WAKELY — more
bookings like Grand Ole Opry. . . .J. CAR-
ROL NAISH — more film roles like his in
"Black Hand.".. JOHN ARCHER — more
producers like George Pal. . . .TEDDl
HART — more road tours with "The Men
Who Came To Dinner.".. .MURIEL MAD
I'OX — a house in L-aguna. . . .SAMUEL
FULLER — more writing assignments like
Rear Guard.".. .SUE CLARK — more cli-
ents like Ralph Edwards .... JOHN BEN-
SON— later west coast time for "This Is
Your Life.". . . FRED CARNEY' — two head-
so I'll have four ears for answering the
calls from people who want to be on
Truth Or Consequences.". .. RALPH ED-
WARDS— well a fifty hooper on both
shows wouldn't be bad.
WARD INGRIM — would like a sponsor
for the 2nd half of "Queen For A Day.".
..TONY QUINN — would like a single en-
try bookkeeping system showing profits
only.... PAT CAMPBELL — would like a
course in public speaking to help him
overcome his taciturn moods. . . .DONN
TATUM — would like a case of 100 proof
bonded jurisprudence. . . .BOB HOAG—
would like a few problems to keep him
from becoming bored — such smooth sailing
is TV these days. . . .MARK FINLEY, JIM
PARSONS, and JOHN HURLEY — would
like a 52-week contract with all metro-
politan dailies for a two column picture
break each day with first refusal on the
next 52.
(Continued on Page 10)
I Season's
i
Greetings
Sanford Bickarf
K J» » ?i 7i ?i Ti Ti Ti Ti Ti Ti Ti Ti Ti » Ti Ti Ti M 7i7-i.ffS.yi. •*£?2-%fXi7&'X. Tt . ft* Ti Ti Ti M Ti Ti MJWMM Ti Ti Ti M Ti Ti Ti Ti Ti Ti Ti Ti TiTiTiTiTiTiTi}
RALPH EDWARDS
Extends a
ffltvtv CfjnstmaS
TRUTH OR CONSEQUENCES
NBC SATURDAY
THIS IS YOUR LIFE
NBC WEDNESDAY
10
RADIO DAILY
Wednesday, December 21, 1949
WW Efjep ^attt for Cf)ris:tma£
(Continued from Page 8)
CHARLIE .MCCARTHY — wants the same
thing for Christmas ever since he tied up
with Berg-en. More than six bits a week
allowance. . . . JANET WALDO — a beautiful
wooded lot in Eneino — just where she
wants to build her home. . . . MAKIK WIL-
SON— if Judy Holliday doesn't do the dumb
blonde in the film of "Born Yesterday."
she'd love to do it. Then she might prove
to the public that she's just as "couth"
as they arc .... JERKY LAWRENCE anil
BOB LEE — would like to have any lil ole
sponsor for "Young' Love."
BETTY GRABLE — would like a horse as
good as Citation.. GREGORY PECK —
would like another picture as good as
■Twelve O'clock High "... LINDA DAR-
NELL— would like to have her new Bel-
Air Home completed in time for Christmas
....JEAN PETERS — would like a heavj
snowfall so she could have a Christmas
like the ones she knew back home in East
Canton. Ohio .... STEPHEN McNALLY —
would like a father role on the screen. . . .
DAN DAILY — would like to play in the
low 70's at Lake Side. ... BARBARA
LAWRENCE — -would like to spend the
holidays in New York with boy-friend
Murray Hamilton .... DAYID WAYNE —
wants a role in which he can let his hair
grow. . . . MARION MARSHALL — wants
her long hair back VICTOR MATURE
— wishes the world would forget "Beauti-
ful Hunk of Man" tag. . . .RICHARD WID-
MARK — would like to have the "Man on
the Ledge" role. .. BILL HEBERT —
seeks the thriving advertising and public-
relations business continues to grow in
1950. ..BARBARA LOMBARD — a white
Christmas for a native Los Angelian.
JOHN BLAIR — to be able to break 100
in golf ... GILBERT BRAUN — one big-
time account. . . . FRANK BURKE — a horse
for his daughter. Mary. . . . H.L. ATLASS —
Season's |
§
Greetings
CARL POST & CO.
1595 Crossroads of
the World
Hollywood, Calif.
Be near me, Lord Jesus, I ask Thee to stay
Close by vie forever, and love me, I pray;
Bless all the dear children in Thy tender care.
And take us to heaven, To live with Thee, there.
— Martin Luther
Publicity — Public Relations
J
CBSuccess H. ALLEN CAMPBELL —
another show like "Lone Ranger"....
GILMORE MINN — one more trip to South
America. .. .WILLIAM S. CHERRY — com-
mutation ticket between WNEW and WPRO
....JAMES LAWRENCE FLY — an auto-
matic phone - answerer. ...EDWIN W.
( RAIG — quiet and peace in the NAB ranks
. . . . LINCOLN DELLAR — another trip east
\. A. SCHECHTER — one more special
event .... IKE LEVY — another WCAU ....
HOWARD MEIGHAN — a Hollywood swim-
ming pool .... DR. LEON LEVY — a few
tennis lessons .... GLENN SNYDER — a
small farm. .. .FRANK STANTON — a
phoneless hideaway .... BERN'ICE Jl'DIS —
a time stretcher .... IRA HERBERT — an-
other Bernice Judis .... DAVID SARNOFF
— one more award .... TED COTT — a Pari-
sian doll. . . .ALLEN FUNT — a squawkless
sponsor. ... JERRY STRONG — a national
sponsor.
LLOYD EGNER — another Canadian trip
. . . . L. B. WILSON — the good old days ....
KOOER CLIPP — a 16 hour day. . . .ARCH
BRAUNFELD — MARTIN BLOCK — a
chance to see the world .... HARRY WIS-
MKR — a little peace and quiet.... JOE
WEED — another WTIC .... GEORGE F.
PUTNAM — a sponsor on each network. . . .
HENRY GREENFIELD — a trip to Pales
tine.... ARCH SHAWD — quick recovery
from his accident. . . .DON SERLE — larger
transom .... HARRY STONE — one more
Grand Ole Opry" . . . .BILL WAY — a good
supply of replacement parts for his engi-
neers. . . .MAURY LONG — automatic mach-
ine that produces renewal contracts. . . .
MARVIN KIKSCH — a dunlap erradieator
lor his Long Island lawn.
CARL HAVERLIN — a statue of Lincoln
in Pasadena. . . .SIDNEY KAYE — next
spring and a butterfly roof ... .CHARLES
A. WALL, — a budget with the complaints
removed. . . .TOMMY TOMPKINS — another
Hindemith .... ROBERT J. BURTON — if
it's for free — yes.... JULIE STEARNS —
just a tiny hit song. . . . JEAN GEIRINGER
— something from Europe that looks good
in English .... GEORGE MARLO — more
elevator operators at the Hotel Astor....
M. H. SHAPIRO — a friendly architect who
knows a builder who gives 20 per cent off
.... ROY HARLOW — somebody to talk to
at 8:45 ayem — in the office, that is....
HARRY SOMERVILLE — 4,500 hotels and
nite spots.
BOB SOUR — another "Body and Soul"
.... MILTON RETTENBERG — Fred Allen
back on the air....H. V. KALTENBORN
— the ideal place to hold the annual Pio-
neers banquet. .. .HENRY MANNERS — a
portable TV set and only one more record
album .... RUSSELL SAN JEK — a type-
writer that does its own scripts .... HY
REITER — his own print shop .... CECIL
CARMICHAEL — a Gordon McRae record
. . . . BOB HUTTON — a few double-trucks
....IKE DIAMOND — an IBM super-robot.
LISA KIRK — three of her hubby's (Bob
Wells) songs on the Hit Parade .... GUY
LEBOW — "Oh. to have Kathryn Grayson
singing to me beside a fireplace" ....
CATHY MASTICE — to star in the Music
Hall Christmas show each year just as she's
now doing. . . .BOBBY COLT — to have an-
other hit record similar to "Scattered Toys"
. . . .CONRAD THIBAULT — a couple of his
old commercials back .... SHERIFF BOB
DIXON* — to have every man in town (most
of 'em are frustrated cowboys, anyway I
get his wish to be a cowhand. . . .CARL
KING — his phiz on television daily and
twice on Sunday.
STAATS COTSWOKTH — a fat part in a
li way show. . . FRANK GALLOP — to con-
tinue making this col'm's annual list of
snappiest-dressers. . . . JERRY LAYTON —
can I wait lor that March honeymoon. .
MONICA LEWIS — a mistress-of -ceremonies
role on her own TV'er. . . .JANE PICKENS
— some more meaty roles such as she had
in "Regina " . . . ROBERT MERRILL — a
TV series of his own .... MOE GALE — a
couple of more artists like Pickens and
Merrill. . . AL WILDE — time off for a lit-
tle canasta now and then. . . .TIM GALE —
some time off so he can 'take' the afore-
mentioned Al Wilde in the aforementioned
canasta. . . .THE MARINERS — a couple of
more hit records.
JOHN TILLMAN — some more emcee
roles in TV . . . HARRY HERSHFIELD —
50 more years of making 'em laugh ....
ROCiER KAY — a quick sale on the Mady
Christians show .... MARTY GOODMAN —
a quick sale on any show .... LESTER
LEWIS — a TV show of her own for Pat
Bright. . . . HANK SYLVEKN — a couple of
more shows to work together with his wife.
Jeanne Harrison .... DON DUNPHY —
plenty of mistletoe for Frank Connif, who
tagged him the best boxing broadcaster of
the year .... EDDIE DUNN — a few more
quizzers.
MEL ALLEN — a subway series again
.... RUSS HODGES — the same — only one
that his Giants can get into . . . . MINA
BESS LEWIS — to land on a TV quiz panel
and show some of that trigger-thinking she
did on "Charade Quiz" .... JIM BOLES —
some more TV shows playing opposite his
wife, Athena Lorde. . . . FRED WARING —
just to continue playing the sort of music
that inspired Toscanini to tell a reporter
he'd like to meet him. . . .JIM SAUTER —
a couple of good committee-members to
share some of that load.
ED & PEGEEN FITZGERALD — a fast
way to commute from their Hay Island re-
treat.... HARRY WISMER — faster planes
to take care of all that cross-country
traveling of his .... ED BYRON — a few
more "Mr. D.A.'s". . . .CHARLOTTE MAN-
SON — everybody to be as happy as she is
with her brand new groom .... ED WOLF
— that they never "Break the Bank"....
BILL GARGAN — a long run for "Martin
Kane". . . .JOE FRANKLIN — to see a long-
cherished dream come true — two-a-day
vaudeville under his banner.
ROBERTA QUINLAN — nothin'. She
just got a brand new five-year contract
from Mohawk. .. .ALFRED DRAKE — a
dramatic role either on the B'way stage or
a TV series. . . .PETER DONALD — Santa to
bring him a new nite-time comedy radio
package. . . .HERB SHRINER — a return to
the rural sincerity that country towns are
noted for. . . . MIMI BENZELL — reviewers
to repe it the lavish praise heaped on her for
her Hotel Pierre thrushing. . . . HERB
SHELDON — "a world mindful of peace,
where everyone has peace of mind."
SAMMY KAYE — time off from the band-
stand to spend several days skiing up in
Santa's backyard .... BILL SLATER — to
lick his wife, Marion, in a tennis match
....MARLOW LEWIS — a couple of more
winners like "Luncheon at Sardi's" and
"Toast of the Town". . . .GARY STEVEN'S
— a TV series to follow each baseball game
tagged "Grandstand Managers." to kick
around the wisdom of the plays of the day
BETTY CLARK — everyone to follow
her motto: "The way to be happy is to
make others happy" .... RALPH ED-
WARDS— an eight-day week .... MOREV
AMSTERDAM — to pen a best-seller....
MILTON BERLE — to settle down in dear
old Calif FRED ALLEN — not to settle
down in dear old Mass.
ELLIOTT LAWRENCE — to see polio
kayo'd. . . .BEN GRATER — to do a special
events broadcast from the top of Mt. Ever-
est .... HARRY SALTER — a stocking full
of 'Mystery Melodies' for "Stop the Music"
. . . .GUY LOMBARDO — an atomieally pro-
pelled speedboat .... DAN SEYMOUR — a
three-dimensional television set.... MAR-
GARET PHELAN — a substantial interest
in the Brooklyn Dodgers or the Yanks. . . .
KATHI NORRIS — BCent-evision, so she can
sell perfume over the air. . . . HILDE-
GARDE color TV.
ED WYNN — wants his two front ribs
that he recently cracked by slipping in his
shower. .. .MERLE S. JONES — a million
dollar order on the Columbia Pacific net-
work. . . .NORRIS "Tuffy" GOFF, (Abner)
— wants a trip home, and for the fist
Christmas in 19 years that's what his fam-
ily and he are going to do. . . .GEORGE W.
ALLEN — somebody to move the High Sier-
ra's trout fishing closer to Hollywood. . . .
GARRY MOORE — one church for all
FORREST OWEN, JR — a swimming pool,
not necessarily filled with Alka-Seltzer, to
relax after ten shows a week. . . .WAYNE
R. STEFFNER — wants Merel Jones to get
his wish. .. .STUART NOVINS — a warm
January 2 for the Rose Bowl Game and
Parade. . . .MURIEL HORNER — expand-
able studios at KNX .... JACK BECK —
peace in radio for men of good will. . ..
A. E. JOSCELYN — enough time to get
through the work that piles up over the
holidays so that I can start the New Year
with a clean desk .... WILLIAM BREN-
NAN — 14 points and California in the
Rose Bowl Game GUY DELLA CIOP-
PA — 4 tickets to Jack Benny, just like
anybody else....CHET HUNTLEY — one
fifth of the wisdom and integrity that a
reporter needs in the face of the day's
developments.
JOAN DAVIS — good ol' St. Nick to
"Leave It To Joan". . . . EVELYN KNIGHT
— wants Santy to bring her another "Lit-
tle Bird".... THE OZZIE NELSONS — just
(Continued on Page 11)
y^fi shes for a
Bright
N merry
Xmas
and a Happy New Year
Wednesday, December 21, 1949
RADIO DAILY
n
^ Wfat ®btv Want for Cfjrutfmas
(Continued from Page 10)
want Santa's greetings — they have every-
thing else they want this year. . . JUDY
CANOVA — would like a good starring
vehicle, the kind without wheels. . . .
OAKLTON E. MORSE — asking Santa for
health and happiness for "Every Man's
Family" .... BILL GARGAN — wants a
"Private Eye-ful' ...MASTERSON,
RKDDY AM) NELSON — would like some
nice shiny cyc les for Christmas — kilocycles.
JEAN HEBSHOLT — could use more
space for his ever-expanding collection of
first editions, but more than nothing, the
fulfillment of "peace on earth, good will
to man". . . .BABBABA WHITING — a
trip to New York City. . . .K. T. STEV-
ENS— a gift that would run well into the
New Year — have her husband's I Hugh
Marlowe) film assignments keep him in
Hollywood instead of out of the country
. . . ROSEMARY DECAMP — can't think of
anything' offhand, but it would be nice to
have more time with my family and STILL
do all the film and radio work I do....
DINAH SHOBE — to have every record a
hit like "Dear Hearts and Gentle People''
and never flop in a session .... BOBEBT
YOUNT — I'd like "Father knows best"
the slogan at home, as well as NBC. You
try getting the last word with 4 daugh-
ters ... MARILYN MILLER — not to look
so sexy on the screen so scenes will not
be cut out of my pictures like that comic
bubble dance in "Key To The City" ....
HENRY ('. ROOERS — a camera with auto-
matic lighting so that all the faces are
lighting so that all the faces are lighted
properly .... JACK SMITH — to have an-
other 1000 broadcasts for Oxydol as happy
as the last 1000.
GALE STORM — would like more time
in 1950 with her three boys than she was
able to have, because of so many film
commitments, in 1949. . . . ELY'SE KNOX —
For lol the days are hast'ning on, By prophets seen of old,
When with the ever-circling years, Shall some the time foretold,
When the new heav'n and earth shall own The Prince of Peace their
King,
And the whole world send back the song Which now the angels sing.
—E. H. Sears and R. S. Willis
would like to continue enjoying the same
good health and happiness as were hers
in 1949, with a few good pictures to do
for Monogram. .. .WHIP WILSON — a fine
ranch in the west end of the San Fer-
nando Valley .... HUNTZ HALL — a top
role in a Broadway musical .... ROD
CAMERON — a trip to Europe .... FLOR-
ENCE MARLY' — real contentment, and the
sense of achievement .... JOHNNY MACK
BROWN — a bit of good hunter's luck when
duck and deer seasons roll around ....
RENO BROWN — the ability to schedule
picture making and personal appearance
programs so she may have at least a full
month on her ranch in Nevada, instead
of just a day or two. . . .JOE KIRKWOOD
— more pictures to do and more golf tour-
naments to enter.
PAUL HEINECKE — to make as many
fine and loyal friendships in the industry
in the year to come as in the past .... K. A.
JADASSOHN — another 500 subscribers to
the SESAC Library this year. . . .JIM MY-
ERS— water, water, everywhere .... LOU
TAPPE — oh, I'll settle for a new Cadillac
convertible .... BOB STONE — Colette Mar-
chand from the "Ballets de Paris". . . .
JOHN CASEY — a pair for "South Pacific"
.... DUKE POKLITAR — four weeks at
Hobe Sound, Florida. . . . RALPH BAEUCH
— a car that can't be wrecked, .nohow. . . .
IRVING WEISS — just let SESAC's 1950 be
just as wonderful as 1949.
ELAINE FOX — more time for romances
HOWARD KLARMAN — more and
more publicity .... JACK BARRY' — all I
want for Christmis are my two front
Hoopers. . . .DAN EHRENREIT — to see the
next three months pass quickly, reason —
a new baby coming. ... ERNIE SIMON —
a coast-to-coast TV show on CBS....
JERRY' CAMPBELL — more TV film com
mercials. . . .ROSEMARY WAYNE — satis-
fied just to be Chicago's leading feminine
disc jockey ... .FRANK McGIVERAN— —
more "sports exclusives" for the 50,000
watt Labor station .... FRANK SCHREI-
BEB — have all shows originating in the
multi-million dollar WGN building now un-
der construction. .. .GLENN SNYDEE — a
full time outlet. . . .TOMMY BAETLETT —
more personal appearances around the coun-
try. . . .LES LAIB — ditto . . . FEANN WEI-
GEL — more London recording dates. . . .
ABT HABBE — a full-time operation....
LES ATLASS — less trips to Henrotin Hos-
pital .... GENE McDONALD — phonevision
HOWABD LANE — success of the new FM
Functional Music firm .... BILL PUTNAM
— success of his new Williams Music Pub-
lishing firm .... BEN PABK — a new spon-
sor for "It's Your Life" .... DAVE GAR-
ROWAY — -success of his new Congoleum-
Nairn TV show.... JACK BEINKI.EY —
more business .... WALT SCHWIMMER —
more "Tello-Test" "Tune-Test" and "Deems
Taylor" sponsors .... MORT JABOBSON —
more stations buying his syndicated shows.
A. M. ABMSTBONG, JB. — good health
for the family. . . .BILL EICHMAN— a pair
of skis .... FEED BBOKAW — a ferry to
get him to his job. . . . BUBL ELY' — some
way to show his boss. Oliver Gramling, his
deep appreciation for the many kind things
.... PAUL GIBABD — a few more annual
contracts. . . .GENE POPE, JR. — immediate
FCC approval on WINS. . . CHARLIE BAL-
TIN — complete mastery of all languages
spoken on WHOM .... BALPH COSTANTI-
NO — a machine to help him apologize to
the hundreds of people who can't be ac-
commodated at WHOM's broadcast. . .
WILLIE BBYANT and RAY CARROLL —
200 additional Christmas baskets for then-
Christmas dinner campaign for the needy
.... CARL BIXBY — happiness....
GEORGE JASPERT — automatic secretary.
JOHN MAYO—
LINNEA NELSON
New York suite. . . .
a t iilor to do some re-
modeling.... FRANK HEADLEY — less
traveling .... FREDERIC ZIV — dinner date
with this writer .... ARDEN PANGBOBN
— a visit from some of his New York
friends to his home.... BILL O'NEILL —
extension of his station operation to a na-
tional network. .. .CHARLES JORDAN — a
flying horse .... LOU GOLDBEBG — another
amateur show .... JACK GKOSS — a good
old - f ashioned snowstorm .... WILLIAM
FAY" — a month's vacation anywhere. . . .
JOHN ELMEE — some time for his grand-
children.... G. W. GBIGNON — automatic
train to Chicago .... BILL DOLPH — an-
other Fulton Lewis. Jr. . . .PETE WASSEB
— a few more station accounts . . . . W.
WRIGHT ESCH — a new set of tires. . . .
HOWARD LANE — a 70 golf score....
JOHN SINN — a couple of weeks with his
family .... HEBB BOSENTHAL — a few
more benefits. . . . LEONARD RELNSCH —
another Presidential job. . . .JIM LEGATE
— television station in Miami Beach ....
CLAIR MoCOLLOUGH — a turkey farm. . . .
HARRY SEDGWICK — an easier way to
build a television station. . . .HARRY S.
GOODMAN — a weather vane....CY LAN-
GLOIS — good health.
(Continued on Page 13)
Here's Wishing All Our Friends
& Jfyappy Christmas,
anb
8 $rosiperott$ 1950
From The Gang At
TELE WAY S
RADIO PRODUCTIONS
8949 Sunset Boulevard Hollywood 4(>. California
i i
12
RADIO DAILY
Wednesday, December 21, 1949
Suggests Changes
In CBC Financing
(Continued from Page 5)
of both the CBC and privately-
owned stations would be set up.
It was his opinion that the CBC
should have as its objectives the
unification of Canada by exchange
of views, talents, history and cus-
toms of the provinces; development
of talent and ability of Canadian
artists; and raising the standard of
all broadcasting in Canada.
He also advocated that privately
operated stations be permitted to
form national and regional net-
works. At present, the only national
networks are operated by the CBC,
which can give permission for pri-
vate stations to set up small regional
networks.
He urged that the CBC operate
studios for production of Canadian
television programs to be made
available to privately-operated tele-
vision stations. There was no need
for the CBC to go to the expense of
operating television stations, he said.
1906
1949
CONFISEUR
FRENCH RESTAURANT
LUNCHEON from $2.00
DINNER from $3.00
COCKTAIL BAR
ffamouAffieach CandieA
15 East 52 nd St.
AIR CONDITIONED
■3£f^f^ f=L £K ?*Z Si £g Igg gg gg £g gg '
\ \
I 1
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\
Season's
Greetings
LARRY FINLEY
Transcriptions, Inc.
i
i
fa
8983 Sunset Blvd. #
Hollywood, Calif. S
Man About Manhattan. . .
• • • IF I WERE SANTA CLAUS: With the strains of "Silent
Night" singing over the airwaves and holly wreaths meeting the eye
at every turn, this column, as usual, dons a slightly moth-eaten Santa
suit, fills out the stomach with a batch of press releases and does a
little gift-distributing on its own. Is my beard on straight? Okay, let's
go. ... I'd put a video screen on the ceiling of every hospital bedroom
so folks could lie back and enjoy the shows while relaxing — things
would really be looking up for 'em then. (But I'd spank long folks
who sell radio short). ... I'd simulcast each of the top programs right
now because I feel that even with Jack Benny reading the script, as
he does on radio, thousands would love seeing it. . . . I'd hand a sock
to studio audience members who must stand up and wave when video
cameras are turned on 'em — why be bores via such an expensive cable?
ft ft ft ft
Worthington Miner, responsible for such goodies as "Studio
One-derful" and "The Goldbergs," would be the one allowed
to decorate the tree. ... I'd put Abe Burrows and Fred Allen to
work writing original Christmas cards — so that Yuletide greet-
ings would have sparkle and wit to them. . . . Paul Winchell's
Jerry Mahoney would get his wish and joust with E. Bergen's
Charlie McCarthy — and let the splinters fall where they may.
. . . Walter Kiernan would be commissioned to wake me every
morning by whispering a happy-go-lucky yarn. . . . Robert Q.
Lewis would be a veritable Jack Frost and become a winter re-
placement for less funny comedians. . . . My favorite interviewer,
Bill Slater, would cover my departure from the North Pole—
and more recognition would be forthcoming for indie producers
and agency minds the likes of Mario Lewis, Herb Moss, Jack
Wyatt and Myron Kirk.
ft ft ft ft
• • • I'd dig into my bag and come up with a TV set for every
shut-in so they could dissipate loneliness and boredom by watching
such big-leaguers as Milton Berle, Arthur Godfrey, Dave Garroway,
et al. . . . I'd leave a memo for every comedian who thinks he can
handle dialect to study the naturalness of "The Goldbergs." . . There'd
be lots of jingle bells for both CBS and NBC for deciding to give their
employes a holiday bonus. ... I'd make the welkin ring with praise
for Vic McLeod's production ability — and Herb Sheldon would rate a
hug and a kiss for his daytime aide to the housewives. ... I'd give a
candy cane to writers of commercial jingles — you may joke about
them but they sell the merchandise. ("Halo, Everybody, Halo," for
instance, built a mint for its creators). . . . Under the mistletoe kisses
for Barbara Welles 'cause of her interesting women's show; ditto lip
greetings to Dorothy Kirsten, fine classical singer with a good pop ballad
and similar pucker action to Pauline Frederick, ace reporter.
ft ft ft ft
• • • I'd keep sending greetings, in the form of contracts
for their clients, to such aggressive, worthy personal reps as
Martin Goodman, Kay Roberts and Mildred Fenton. . . . Lots of
goodies would go to Betty Clark, the teen-aged blind girl whose
courage is an inspiration to any handicapped person. ... I'd make
a present of golden film to Allen Funt for bringing his Candid
Camera to the whirl. ... An immediate return to the air and
video for lovely Jane Pickens, now in the best voice of her career
would be one of my prime missions. . . . And to the many, many
artists I didn't mention, but who are the nicest people any Santa
Claus could hope to meet, I give 1950— a lusty infant— which I
hope they will nurse carefully so that he can grow up to be a
source of pride and gratification ip them. Merry Christmas!
Educational Series
Planned By WHOM
(Continued from Page 5l
radio programs will also be publi-
cized in Americanization classes in
the city's schools.
The "Operation Naturalization"
has been in the planning stage since
the early Fall. Course material used
is based on Immigration and Natur-
alization Service publications.
Dr. J. Maurice Richman has been
assigned by the Board of Education
to work with WHOM in planning
and conducting classes and broad-
casts. Charles Baltin, assistant man-
ager of WHOM, will coordinate the
broadcast and classroom activities.
ABC Expands Script Staff
For AM-TV Programming
(Continued from Page 5)
Sklar has written for "Cavalcade of
America" and "Inner Sanctum" as
well as other network shows and
Miss Oldham has scripted a number
of radio serials.
h %
$ Xmas Greetings &
% Campbcll-Cahill Studio %
^ TV Film Commercials $
I I
g 360 N. Michigan Avenue §
% Chicago 1 |
1 FRanklin 2-4649 %
l
i
| Holiday
f Greetings
From
MAURY FOLADARE
&
Associates
<| Hollywood
Wednesday, December 21, 1949
RADIO DAILY
13
Wfat m)ty Wmt for Christmas
Continued from Page 11)
ARTHUR CHURCH — the old NAB days
to be revived. .. .HAROLD BURKE — busi-
oess boom in Baltimore. . . , VAL ADAMS —
in (i r e personality photographs. . . . BILL
STARK — would like lo see a broad loom on
his horizon. . . .('V HARRICE — a bottle of
1 sea-sick remedy .... WALT WARNER — a
lir.r, Cord automobile .... HANK CHRIS-
TAL — some pence and quiet.... TED
HIDES — a Baedecker. . . . ED SIMMONS —
a watch band RAY NELSON — a print-
ing pu ss ( HICK CHRISTENBERRY —
a pair oi elevator shoes. .. .DAN, KAKL
and JACK LANDT — a pitch pipe. . . . DAN-
NY WEBB — a comic book .... THE ASSO-
CIATION OK FCC ENGINEERS — some an-
ti- freeze \RCHIE BLEYER — a gray
hair .... JANETTE DAVIS — a re-run oi
"My Man Godfrey."
CHET STEWART — ear muffs. JOHN
HOWELL — a cowboy suit .... HENRY
SOrVAINK — an opera guide .... HENRY
(HOT LIPS) LKVINE — a life membership
J> in the Chamber Music Society of Lower
H isin Streel . . . . GEORGE NELSON — to run
horse races on a Mohawk carpet -covered
track at Saratoga, for purses to be paid
, off in Pepsi-Cola .... DR. SYDNEY ROS-
V LOW — an increase in his pulse rate. . . ,
HAROLD SCHENEIDER — a pair of roller
skates. . LES HAFNER and CHICK TET-
TER— a season pass to STOUFFER'g. . . .
EVAN ANTON — a set of keys to the floor
1 below .... LIDO BELLI — a bar-tender....
I. P. SULDS — a copy of Robert's Rules of
Order. . . JEWEL STEVEN — a lip stick.
THE SANGERS — a course in music ap-
preciation conducted by Dizzie Gillespie
TOM VALENTINO— a new sound ef-
fect .... Rl'SS HUDSON — a magnetized
tape worm. .. .HARRIET MARGCLIES —
John Lund .... MORRIS ALTSCHULER —
a girdle .... ERNIE STERN — a technical
dictionary .... IRV ROSTEN — a pair of
glasses.
STANLEY HUBBARD — fishing trip to
Florida. . . .JOE LANG — a few more cities
for his wire business .... BENEDICT
GIMBEL JR. — a Coming and Going. . . .
NAT ABRAMSON — a few more horses and
dogs .... EARL H. GAMMONS — a pipeline
to the White Wouse. . . .GEORGE LASKER
— a few more branch offices. . . . KOI.IN
HAGER — an easier way to get to Schenec-
tady. .. .KATE SMITH — another Ted Col
lins. . . . NILES TRAMMELL — a few less
rumors. . . .HAROLD FELLOWS — someone
to write a few of his speeches. . . HAROLD
HOI'GH — a better market for his mules
and steers .... PEGGY STONE — a couple
of new stations. . . . REGGIE SCHUEBEL —
an easier way to get presents for REC.
BOB Dl'NTILLE — a new ravel....
JOE CREAMER — some time to create some
of his great ideas.... BOB PATT — famil,
gathering. ... BERNARD BERK — good
health for his wife. . . .GEORGE W. TREN-
DALE — a good publicity director. . . .PAI L
RAYMER — another Fred Brokaw . . . .
.MICHAEL SILLERMAN — one good spon
sor.... EARL HAMMONS — a new televi
sion idea. . . .GEORGE Bl'RBACH — a Pulit-
zer award. . . .BEN ROSNER — a chance to
exploit some of his ideas. . . .JIM TYLER
— larger appropriation. . . .LOT HAUSMAN
— a rumor to do away with all rumors. . . .
GENE CAGLE — prosperity for his Texas
Network. . . .TOM TINSLEY — another Jake
Embry. . . JOE KATZ — another WITH. . . .
JAKE EMBRY — a time stretcher.
IRA MATTAWAY — more stations realiz-
ing what a good deal he has .... MERLE
WATSON — more TV stations so he can do
the job for them that he did with WBKB
....JOHN MITCHELL — get m I lie black
. . . .JOHN MOSER — more legal entangle-
ments .... JIM AM EC HE — success of his
new recording studios. . . .FORREST LEW-
IS— success of his new furniture store in
Skokie .... JOHN NORTON — more Chicaro
originated programs .... CHICK SHOWER-
MAN — more talent like Dave Garroway
....ROSE DUNN — more TV .licks like
her "Stop The Record" package. . . JOHN-
NY DESMOND — to hear from his old G.I.
buddies.
BIRR TILLSTROM — retain his status as
owner of the top TV puppet show ....
BEULAH ZACHARY — stay put in one place
. . . ."RED" 01' IN LAN — success „f the 2nd
annual Chicago Television Council confab
next March .... RALPH ATLASS — retain
his high ratings BERNARD MILLER —
make Chicago fully FM conscious. . . ED
WHEELER — more stations as successful as
his Evanston operation. . . .FRANK ALLI-
SON— more Decca recording dates....
JACK OWENS — another "How Soon"....
BRAD EIDMANN — WAAF; Commence
men! oi full-time operation.
LARRY SEMON — everything lor you
that you'd wish lor yourself. . . .(ill.
FIELDS — just make it music .... JOHN
HILL — status quo for everythings OK now
S. C. CANDILORRA — just make it
double in joy and happiness and good tun
....K. T. MURPHY— a money-back guar-
antee.... WILMOT LOSEE — a chartreuse
eommerbund with matching spats. . . .
JOSEPH BENCH — either Rogers or Clark to
guide guests to his Mt. Kisco home. . . .
DICK NISON — influence with the New
Haven RR to move Cos Cob (Conn.) two
miles north .... BETTY TEVIS — two tick-
ets to the Kentucky derby .... JON EPH
Dl'RSO — a teletype machine with one-
knob picture control.
HOPE EMERSON — a handbag that will
hold all the things I would like to carry
in one.. . JACK MARSHALL — a good
sponsored TV show for Butehv McGurk
. . . ESTELLE TAYLOR — a new feather
coat for POLLY. She flew too close to the
oven. .. .LARRY FINLEY — a 10 gal. jug
of asprin. (P.S. For our TV Dept.)....
PAUL V. COATES — a neatly tied package
of Alka-Seltzer . . . . RENEE DeMARCO — a
silver blue mink stole. . . .MARC LAW-
RENCE— to cease being typed in "tough
guy" roles. .. .RONNIE GANS — that all
wool sweater a certain femme has been
knitting. . . .CHARLEY FOY — continuance
of good business .... CHARLEY MORRI-
SON— another happy year with my Mary
....GEORGE JAY — a sponsor that will
put my disc jockey show TC . . . . LEWIS
WARD — a new contract. BILL HIBLER
— a pal for Tufty .... LEN STONE — an-
other chocolate factory and more people
catering to that "sweet tooth" VLICE
WHITE — a good juicy part in an "A" pro-
duction.
JACK BOBBINS — the old time heart and
spirit that formerly pervaded the Music In-
dustry \L GALLICO and HAPPY GO-
DAY — hits for their respective firms that
they were associated with while working
for Leeds Music. . . .DEANNA BARTLETT
and MAURICE HARTMANN — another "I
Don't Want To Set The World On Fire
. . . .ABE OLMAN — a twin who could m ike
the trips to the coast for him while he
stays in town to set up and regulate na-
tional exploitation on songs of the Big
Three. . . . BFiSSIE STASN'Y — a few of the
old time hits the firm used to employ. . . .
AUGUST W. GREBE— a 1 KW station
from the FCC... FRANK LA MARK —
every Forster song to enjoy the vogue and
sustained popularity of "I Get The Blues
When It Rains" .... LOU LEVY — old time
showmanship and ultra modern salesman-
ship to stimulate national interest in
MUSIC .... FRED E. AHLERT — adoption
of a new Consent Decree which would safe
guard the interests of all ASCAP members
and all ASCAP licensees.
JMtbap (greeting*
FROM
J. J. R0BR1NS & SONS. INC.
(inr
GEN
TIF
\
.1
i
PUBLISHERS OF
Jack Robbins Buddy Robbins Marshall Robbins
1619 BROADWAY, NEW YORK CITY
West Coast Manager
GOLDIE GOLDMARK
1537 No. Vine St.. Hollywood. Cal.
Mid-West Manager
VIC DUNCAN
Woods Theatre Building, Chicago, III.
c-5
14
RADIO DAILY
Wednesday. December 21, 194J
Nine CBS Programs
In Top Hooperatings
Continued from Page 5)
and Charlie McCarthy, 17.3. Eight of
the top ten spots were CBS with
NBC taking the other two.
Big Town at 16.8; Walter Winchell
with 16.7; People Are Funny, 16.1;
This is Your FBI, 15.9; and Mr. Keen,
15.8 completed the list.
The daytime programs found Ma
Perkins leading with 7.7 followed by
the Romance of Helen Trent, 7.6;
Arthur Godfrey, 7.1; Aunt Jenny,
7.1; and Guiding Light, 6.8.
NBC Tuesday; ABC Friday
Average program Hooperatings
show CBS ahead of the other net-
works on Sunday, Monday, Wednes-
day, Thursday and Saturday nights
with NBC on top on Tuesday and
ABC on Friday.
O'D. Wedding On MBS
Inside, Outside Church
(Continued from Page 5)
arrived Silvers' broadcast an on-the-
spot report and then turned the
mike over to his wife, who was cov-
ering inside the church. She de-
scribed the arrival of Miss Simpson
and then the actual wedding cere-
mony began.
Virtually all of Stuart's 3,000
people turned out to watch the ar-
rival and departure of the Mayor
and his bride.
Robinson Guesting
Jackie Robinson, Brooklyn Dodg-
ers second sacker, will appear on
the Dec. 27 broadcast of ABC's
"Town Meeting of The Air" where
he will discuss "Can Youth Have
Faith In The Future."
Vtvp Jtlerrp
Cf)ri£tma£
j From
MARGARET
I
ETTINGER
(
Indies Of Metropolitan Area
All Join In Salute To Xmas
(Continued
the major part of the special pro-
grams have been scheduled for
this Saturday and Sunday, Decem-
ber 24 and 25.
On the night before Christmas,
many stations will carry candle-
light services and Masses from the
city's churches. The first of these
will be broadcast by WOR from St.
James Protestant Episcopal Church
from 5:30 to 6 p.m. WOR will fol-
low with the Midnight Mass from
St. Patrick's Cathedral from mid-
night to 1:55 a.m. Francis Cardinal
Spellman will preside.
Carol singing from the Cathedral
will be broadcast by WNEW before
the Mass from 11:35 to midnight.
The choir for men and boys under
the direction of Dr. Charles M.
Courboin, the college choir and the
boy's choir will be heard.
A Mass from the Church of the
Blessed Sacrament will be carried
by WMGM from midnight to 1:30
a.m. The Right Rev. Msgr. Fulton
Sheen will deliver a sermon on
"Christmas." WHOM will carry the
midnight Mass from the Church of
the Sacred Heart and St. Stephens
in Brooklyn and WOV, the Mass
from the Paulist Fathers Church,
both beginning at 11:30 p.m. The
candlelight service from the Bed-
ford Park Congregational Church
in the Bronx will be heard on
WBNX from 10:30 to 11 p.m.
Many Musical Features
While awaiting Santa, New York-
ers will have a wide variety of
musical programs and features.
WINS will run four hours of "mu-
sic to trim the tree by" from 8 p.m.
to midnight.
Round the tree is the WEVD
event on Christmas Eve from 11 to
12. WWRL's Trimming the Tree will
be heard at the same hour.
Christmas music from 9:30 p.m.
to 1 a.m. will be aired over WQXR,
on December 24. Handel's The Faith-
ful Shepherd Suite is included.
WLIB will run carols and other
programs throughout the day on
the 24th. The Y Hour and The
House That Jack IBuilt from 7 to
9: 30 a.m., The Polish Show and the
Spanish Program in the afternoon,
will highlight the day's festivities.
WMCA will tell Kate Douglas
Wiggin's story, The Bird's Christmas
Carol, on the day before Christmas
from 9:03 to 9:30 p.m.
Will Present The Messiah
Handel's great oratorio, The Mes-
siah, will be heard in full over
WQXR from 3 to 6 p.m. on Christ-
mas Day. WMCA will give excerpts
from The Messiah on Xmas morning
from 8:03 -to 8:30 a.m. WNYC will
also broadcast the full selection on
the 25th from 2 to 4:30 p.m. The
Long Island Choral Society will
use parts of it from 2:35 to 3 p.m.
over WHLI. A Prelude to Christ-
mas on WBNX from 11 to 12 Christ-
mas Eve also includes excerpts
from the Messiah.
Christmas stories will be drama-
from Page 5)
tized by New York's stations.
Among these is The Story of the
Nativity featuring Walter Hampden
to be broadcast over WHLI from
2 to 2:30 p.m. and over WNEW
from 3:35 to 4 p.m. on Christmas
Day.
The Christmas Carol narrated by
Basil Rathbone will be heard over
WNEW on the 25th from 5:00 to
5:30 p.m. WOV will go to White
Plains on Christmas Eve at 8:45
to pick up the narration of Christ-
mas Story from the Cardinal Mc-
Closkey School. A program of ca-
rols from the same school will be
carried by WBNX at 9: 45 a.m. on
December 24.
The Old, Old Story will be told
over WWRL on Christmas morning
by the Rev. Thomas S. Field of the
First Baptist Church of Flushing.
A Christmas play in Italian will be
broadcast by WHOM on December
25 at 6:00 p.m.
"Littlest Angel" Programmed
A dramatization of the U. S.
Army and Air Force, My Son is a
Wise Man, will be a WEVD feature
from 10 to 10:30 a.m. on the morn-
ing of the 25th. The Littlest Angel
with Loretta Young will be a
WMCA feature from 8:30 to 9 a.m.
WMCA will carry in addition the
Nativity dramatization from 6:30
to 7 p.m. on December 25.
Humperdinck's opera, Hansel and
Gretel, as recorded by the Metro-
politan Opera, will be carried by
WQXR on the night of the 25th
from 8:05 to 10. Music for children
with recordings from Peter and the
Wolf, will also be heard on WQXR
on Saturday morning from 8:05 to
9 a.m.
Other unusual broadcasts have
been prepared. Jesus Christ and
Karl Marx, a broadcast made last
Christmas by the late Pulitzer Prize
winning commentator, H. R. Knick-
erbocker, will be presented again on
WOR on Christmas Day from 8:45
to 9 p.m. In addition, WOR will
broadcast the annual Christmas
message by King George VI of
England from 10:15 to 10:30 a. m.
on December 25. Under the Christ-
mas Tree with John Gambling is
still another WOR morning feature
from 8:30 to 9.
Christmas legends the world over
Mutual Wk/s Billings
Close To $3,000,000
(Continued from Page 5)
Fair" originating in Chicago. About
410 stations will carry the program
under Miles sponsorship. Wade Ad-
vertising Co. is the agency.
Anahist Co., Inc., represented by
Foote, Cone and Belding, has agreed
to sponsor two one-half-hour, week-
end programs starting in January in
behalf of the company's anti-histi-
mine cold killer. Programs are: an
audience participation show for
which the format details are now in
the working stages, at 5:30 (EST)
on Saturday, and "Adventures of
The Falcon" over the full web on
Sundays, 7 to 7:30 p.m. (EST).
"Rebuttal" is the title of a new 15-
minute weekly news correction pro-
gram which has been signed by
Muntz-TV to plug Muntz television
sets at 9: 15 p.m. on Sundays. Mich-
ael Shore is the agency.
Another sponsor whom Mutual
has signed is Bowey's Inc. in behalf
of Dairi-Rich flavoring extract. Pro-
gram to be sponsored is a 15-minute
Radie Harris Hollywood News show
starting in January. Agency is Sor-
ensen and Co., Chicago.
Mutual recently signed a number
of new sponsors for one-shots, in-
cluding Capehart-Farnsworth, Para-
mount Pictures, 20th Century-Fox,
and the Faydrex Corporation.
Economic Progress Review-
Featured By Adv. Council
(Continued from Page 5)
explains why Americans live better,
how machines make jobs, standards
of living and concepts of freedom
and security. A 10-point platform for
all Americans endorsed by the coun-
cil's public policy committee is
given.
The council is urging a mid-cen-
tury ad campaign to local and na-
tional advertisers. Four agencies,
BBD&O, McCann-Erickson, Inc., J.
Walter Thompson Company, and
Young & Rubicam, Inc., are donating
their services in behalf of the drive.
will be told over WVNJ in Newark
on Christmas Eve from 11 p.m. to
midnight on the program, Christ-
mas, 1949. WVNJ will also carry
stories behind world-famous carols
on Christmas Day from 10 to 10:30
p.m.
jHerrp Ct)ri£tma£
and a
^appp Jgeto J9ear
CHARLOTTE ROGERS
Publicity
6627 FRANKLIN AVE. HOLLYWOOD, CALIF.
Section of RADIO DAILY, Wednesday. December 21. 1949 — TELEVISION DAILY is fully protected by register and copyright
TV PROGRAMMING REFLECTS XMAS
TELE TOPICS
\A/E'RE GOING to do our Christmas
~ ™ issue today, the boss said, so make
your column a kind of personal message
to our readers. After spending all morn-
ing staring at a blank sheet of paper, we
rejected the idea of filling this space with
gay witticisms and instead will let our
fingers run unguided over the keys. In
other words, old-fashioned pot luck. Here
goes: Would that it were only possible,
we would fill TV's greatest need — scores
of writers with fresh new ideas and the
talent and ability to translate them into
good shooting scripts. We would also pro-
vide bold, creative, imaginative producers
and directors and give them the freedom
to use these scripts in original manner,
free from ratings, both quantitative and
qualitative, and free from the hackneyed
formulas of radio and movies. For not until
such a happy situation exists will tele-
vision come close to realizing its potenti-
alities.
•
A ND AS Christmas draws near, we
** would like to say thanks: To Burr
Tillstrom and Fran Allison, for the hap-
piest show on earth and for being such
swell folks. ... To Tony Miner, for Cae-
sar, The Medium and other masterpieces
on "Studio One." ... To Arthur Godfrey
and Dorothy Doan, for being themselves
and succeeding at it. . . . To Ward Byron,
Jim McNaughton, Valerie Bettis and
everyone else connected with the new
Paul Whiteman show, not forgetting, of
course. Pops himself. ... To Messrs.
Scheck, Dahlman and Black for' "City At
Midnight," a bold experiment in program-
ming that should have succeeded, but
didn't. ... To Paul Belanger, for "Through
The Crystal Ball." ... To Marc Daniels
and company for the consistently good
"Ford Theater." ... To Roy Marshall, for
being the kind of prof, whose classes we
would like to attend. . . . And by no means
last, to our co-workers and everyone at
the nets, stations and agencies for their
invaluable help throughout the year.
AND NOW A FEW GIFTS: To Robert
** Q. Lewis, a fall-winter-spring job.
... To Lee Cooley, another Swift Show.
... To George Wolf, a four-star hit. . . .
To Nat Rudich, an apartment. . . To
Seymour Siegel and New York's eight mil-
lion, a WNYC-TV. ... To Don McClure,
a station that can superimpose slide on
film To Gorgeous George, Mr. Amer-
ica, et al, movie contracts prohibiting TV
appearances. ... To Frank Young, an
autographed photograph of Grovcr Whalen.
... To all set-owners, a TV series fea-
turing Groucho et freres. ... To the in-
dustry, an end to the freeze and gallons
of black ink. . . . And to everyone, every-
where, we emulate Dave Garroway to raise
our hand in benediction and say — Peace
Legends, Tradition And Literature Of Nativity
All-Pervading Theme For Holiday Week-End;
Several Pickups Of Church Services Planned
(Continued
the Midnight Mass from St. Patrick's
Cathedral. Francis Cardinal Spell-
man, Archbishop of New York, will
be celebrant. Program will con-
tinue until 1:20 a.m.
All regularly scheduled NBC
shows will present holiday offerings,
and a special two-hour program
from St. Nicholas Arena will be air-
ed by WNBT Sunday afternoon.
Later that day the Armed Forces
Hour will present "No Room At The
Inn," dramatizing the work of armed
forces chaplains.
Appearance of Cardinal Spellman
on "Morning Chapel" today will
open a series of special Christmas
shows on the DuMont network. On
Dec. 23, a special holiday program
will be presented by Bob Emery on
his "Small Fry Club," with Emery
telling the story of The Nativity
from the Gospel According to St.
Luke, Hans Christian Anderson's
"The Poor Little Match Girl," and
Clement Moore's "A Visit from St.
Nicholas."
Service From Grace Church
Later that night DuM talent will
satirize themselves in a special show
staged by Bob Loewi. Participating
will be Morey Amsterdam. Richard
Coogan, Pat Meikle. Kathi Norris,
Wilbur Stark, Chuck Tranum, Vin-
cent Lopez, Margaret Johnson, Den-
nis James, and George F. Putnam.
On Christmas Eve, the web will
carry Candlelight Service from
Grace Church and on Christmas
Night an all-star party on behalf of
from Page 5)
the Sister Kenny Foundation will
be aired.
Highlighting the Christmas fare on
CBS will be the first showings of a
number of films featuring the Vien-
na Philharmonic Orchestra. Films
will be aired in a Christmas Eve
concert featuring the overture to
Rosamunde, Music of the Spheres,
Eine Kleine Nachtmusik, and the
first movement of Beethoven's Fifth
Symphony.
Pageant Based On "Messiah"
A costume pageant of The Messiah
will be presented Christmas Day on
"Lamp Unto My Feet," which will
be conducted by Dr. David N. Licor-
ish, minister of the Abyssinian Bap-
tist Church. In addition, all regular
shows throughout the holiday week
will feature special Christmas
themes.
Two traditional Christmas plays,
"Scrooge" and "Alice In Wonder-
land," and an enactment of the Yule-
tide in merrie England will high-
light the ABC programs. "Scrooge,"
a British film based on Dickins' "A
Christmas Carol," will be aired on
Christmas Eve and again on Christ-
mas Day.
Franklyn Pangborn will play the
White Rabbit in the ABC version of
"Alice" to be aired Christmas Eve
on "Hollywood Screen Test." Jean
Aubuchon will play Alice and John
Hicks, an ABC floor manager, will
come from behind the scenes to plav
the Mad Hatter.
TVA Seeks SAG Peace Parley,
Scores Film Pact Negotiations
In its first official act, the board of
newly-organized Television Author-
ity has invited Screen Actors Guild
to join with it in a TV partnership
and asked SAG to hold up negotia-
tions with film companies until the
two groups can meet, preferably on
Jan. 6. to "examine any and all pos-
sible proposals for peace."
The TVA proposals, contained in
a wire signed by George Heller, na-
tional executive secretary, were
made, the union said, in an effort
"to arrive at a peaceful solution of
the points at issue."
"We point out," the wire said,
"that no wages or working condi-
tions for film television have been
submitted to our many members
now working in film television for
their approval or consideration, nor
have they been asked to approve
Screen Actors Guild as their sole
collective bargaining agent, notwith-
standing that the performers under
TVA constitute the vast majority of
the performers working in televi-
sion.
"The negotiation of contracts
without the consent of members is
of course a futile act," TVA con-
tinued, "but it can also be harmful
to all television performers no mat-
ter to which branch of the 4A's they
belong. We therefore await your as-
surance that such negotiations will
be held in abeyance pending our
meetings with you and we cordially
invite you to meet with our repre-
sentatives at the earliest possible
moment to examine any and all pos-
sible proposals for peace."
3rd NTFC Film Forum
To Be Held Dec. 28
The third quarterly forum of the
National Television Film Council
will be held Wednesday, Dec. 28, at
the Astor Hotel, it was announced
yesterday by Melvin L. Gold, NTFC
prexy. Forum will be comprised of
three sessions. The first, a forum on
distribution, will be held at 10 a.m.
and will be headed by John Mitch-
ell, sales manager for United Art-
ists Television and W. W. Black,
vice-pres. of Official Television.
Production Forum In Afternoon
At 1 p.m., the production forum,
headed by Henry Morley, Dynamic
Films and Jules Bricken, Screen
Gems, Columbia TV subsidiary, will
meet to consider a sizable agenda
pertinent to the problems of pro-
ducing television films. At 3 p.m..
the station forum will meet, headed
by Robert Paskow, WATV, Newark
and Helen Buck, WCAU-TV, Phila-
delphia.
At 7 p.m., NTFC's dinner meeting
at the Brass Rail at 521 Fifth Ave.,
will be highlighted by a Tween Hol-
idays Party.
Theater-Tele Hearing
Seen Early Next Year
(Continued from Page 5)
large-screen video until summer
or later, there have been unofficial
assurances from responsible officers
of the FCC that an attempt will be
made to work out time for the hear-
ing before the resumption of testi-
mony on color television in mid-
February.
WPIX, NBC Score TV Beat
In O'Dwyer Wedding Pix
Two New York TV operations.
WPIX and NBC. scored a two-fold
beat yesterday on the wedding of
New York's Mayor William
O'Dwyer. WPIX newsreel camera-
man Frank Hurley boarded the New
York News plane yesterday after
the ceremony to deliver his films to
the station where they were proces-
sed, edited and broadcast at 5:11
p.m.
NBC films were flown from Stuart
to Miami in a chartered plane and
then placed aboard a non-stop air-
liner for the trip to New York. Web
gave stills of its coverage to the wire
services and broadcast its clips on
the Camel News Caravan which is
heard at 7:45.
TO YOU OUR LICENSEES
Radio Stations. A.M. . .F.M.. .TV
Motion Picture Studios
Hotels
Railroads
Phonograph and Transcription
Companies
"Wherever music is made
SESAC tunes are played"
H
A
P
P
Y
TO ALL SESAC TRANSCRIPTION
LIBRARY SUBSCRIBERS
Who broadcast the thousands
of recorded selections
to millions.
n SESAC music on the air —
everywhere"
^S. T» SS ?S SS ?g ?S 7» •?» 7S 7» ?Z ?S fS ?S » TS ?g »
MERRY
SOSfl££iSB r<z S£ « fi£ ft£ ^ « ^ s*?* « ^ « « 1
N
E
w
CHRISTMAS
TO /ILL AFFILIATED
PUBLISHERS
Whose music is the finest in
the world
. . . . a wealth of it for every
occasion and need.
Y
E
A
R
TO ALL ADVERTISING
AGENCIES AND ADVERTISERS
I
Smart showmen and salesmen
Who use SESAC music
profitably.
FROM
SESAC, Inc
475 Fifth Ave.
New York 17, N. Y.
VOL. 49, NO. 55
NEW YORK. THURSDAY. DECEMBER 22, 1949
TEN CENTS
FCC ASKED FOR FULL HEARING ON FM
New Sales Approach
Stressed By Woods
ABC's "bold thinking" which has
made network radio available to the
smaller advertiser, the regional ad-
vertiser, and the seasonal advertiser
through new sales procedure is an
outstanding phase of the network's
1949 activity, according to Mark
Woods, ABC president, in his year-
end statement for the current year.
Woods said that these new sales
procedures include sale of time in
less than 13-week cycles; the 25 and
5 plan whereby an advertiser can
buy 25 minutes of time in the morn-
(Continued on Page 31
Sun Oil Co. Renews
News Program On NBC
Sun Oil Co. has renewed "Three
Star Extra" heard five times a week
over NBC at 6:45 p.m. (EST) for
fifty-two weeks effective January 16,
it was announced yesterday. The
program originates from Washing-
ton and features newsmen Ray Hen-
le, Felix Morley, and Ned Brooks.
Announced by Hugh James, the
show was introduced under Sunoco
sponsorship in September, 1947.
Mo. Governor Honored
By Advertising Club
St. Louis — A life membership to
the St. Louis advertising club was
presented to Forrest Smith, gover-
nor of Missouri, by C. L. Thomas,
president of the club, general man-
ager of KXOK and KXOK-FM,
St. Louis, and president of Transit
Radio, Inc. The presentation took
place at the Advertising Club's 46th
annual Christmas party, Tuesday
(Continued on Page 5)
What's The Copy?
WWDC was the lucky winner
yesterday of one station break,
valued at $60. on WTOP. Both
are Washington stations. The sta-
tion break was offered as a prize
to any acceptable advertiser as
part of the Advertising Club of
Washington's annual Xmas af-
fair. The winner of the award
was Norman Reed, WWDC pro-
gram manager.
Christmas Spirit
The National Broadcasting
Company will change its station
break call sign, for the one night
only, on Christmas Eve when an-
nouncers will say "This is NBC,
the Night Before Christmas."
Radio Advertising
Approved By BBS
"Very few" of the 275 misleading
advertising complaints in the men's
wear field received by the Better
Business Bureau in the first ten
months of 1949 were traceable to ra-
dio, according to Richard Patterson,
public relations director of the bur-
eau. Patterson said that most com-
plaints were traced to other media,
especially newspapers.
Of the complaints on radio adver-
tising received, Patterson continued,
only about 25 per cent came directly
to the Bureau from consumers. The
greater majority, he said, came from
(Continued on Page 2)
Name Olive Head Of CBC
Engineering Department
Montreal — Gordon W. Olive, na-
tive Montrealer who built his first
radio transmitter as an experiment
at his home in 1912 has been ap-
pointed CBC's first director-general
of engineering services. Appoint-
ment of the 51-year-old executive,
was announced by Dr. Augustin Fri-
gon, general manager.
Olive is succeeded as chief engi-
neer by Alphonse Ouimet, also of
(Continued on Page 4)
NAB And Armstrong Want To Discuss
All Aspects Of Medium's Future;
'Minimum Operating9 Rule Hit
Washington — The FCC was advised yesterday by both
NAB and Dr. Edwin H. Armstrong to call a full-dress hearing
on the whole problem of the future of FM. In the meantime,
dozens of FM broadcasters filed objections to the Commis-
sion's proposal to stretch the minimum operating hours
provision of the FM regulations.
Dr. Armstrong said the Commission owes it to the public
to call a hearing "to determine why the benefits of FM
broadcasting are not being made available to the public,
except to a very limited extent."
The malady from which FM suffers, he said, "has deeper
causes than merely a limited number of broadcasting hours ;
and the Commission's proposed amendment is directed at
the sympton rather than the disease."
The inventor of FM said the Commission can blame
one but itself for the fact that
has been denied the public. He
plained that he does not mean
present Commission membership,
but that the Commission of today
must share responsibility if it learns
the facts and does not act on them.
"The Commission," he said, "has
(Continued on Page 8)
Fly Gives Testimony
At Slate Hearing
Daily broadcasts in Grand Central
Terminal violate "the right to be
left alone," James L. Fly, former
chairman of the FCC said yesterday
at a New York State Public Service
Commission hearing on complaints
of the system.
The hearing was ordered by the
FCC last week at their offices in the
Woolworth Building after many per-
sons had registered their disapproval
of the broadcasts. Fly was the first
witness and his statement brought
applause from the more than 100
(Continued on Page 5)
Negotiations For Mutual
By MGM Are Terminated
Negotiations for the purchase of
the facilities of the Mutual Broad-
casting System by Hollywood film
company Metro - Goldwyn - Mayer,
Inc., "fell through" last week at the
meeting of Mutual's board of direc-
tors in Chicago, it was revealed yes-
terday to Radio Daily by Bertram
Lebhar, Jr. director of WMGM, New
York. He said that negotiations,
which had been in progress for
three weeks, were originally propo-
sed by Mutual broadcasting web.
Lebhar said the deal fell through
because MBS was unable to "firm"
its end of the bargain and that no
deal between MBS and MGM was
now possible even if the network
were to seek to reopen discussions
with modifications in their bargain-
ing position.
WMGM, New York, is an affiliate
corporation of Loew's, Inc., which
(Continued on Page 4)
no
FM
ex-
the
Radio-TV Programs
Cited For Awards
Recommendations for the George
Foster Peabody radio and television
awards of 1949 have been submitted
to the national board by the South-
ern California committee. The group
listed two selections in each of seven
radio categories and four in televi-
sion. No selection was made for an
eighth category, that program or
series of programs inaugurated and
(Continued on Page 4)
Special Event
Broadcast of the Christmas Day
mass from the Church of the Na-
tivity in Bethlehem through the
medium of shortwave has been
arranged by WHOM. New York,
as a public service feature. The
broadcast of the mass will be
heard on Saturday at 4:30 p.m.
with the announcements in Ara-
bic, mass in Latin and the ser-
mon in English.
2
RADIO DAILY
Thursday, December 22, 1949
Vol. 49, No. 55 Thur , Dec. 22, 1949 10 Cts.
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President; Chester B.
Bahn, Vice-President; Charles A. AlicOEjte,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
vear; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily,
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
C;.<ble address: Radaily, New York.
WEST COAST OFFICES
Allen Kushner. Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older. Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tata. Manager.
612 N. Michigan Ave.
Phone: Superior 7-1044
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg..
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postofnce at New York, N. Y.,
under the act of March 3, 1879.
FINANCIAL
(December 21)
NEW YORK STOCK EXCHANGE
Net
High Low Close Chg.
8^8 83/8 8 3/8
173/4 173/g 173/8
1457/8 144V2 14434 — l',4
271/g 263,4 263/4 — 1/4
ABC
Admiral Corp
Am. Tel. & Tel.
CBS A
CBS B
Philco
RCA Common
Stewart-Warner
Westinghouse
Westinghouse pfd.
Zenith Radio
27
31%
125/8
12
311/4
1041 a
323/4
27
311/4
123 8
12
31
102
32
27 — 1
31 1/4 —
125/8
12 — i/8
31 1/8
1041,8 I 21 8
32
NEW YORK CURB EXCHANGE
Hazeltine Corp. 1634 163/s 163-8 — l/8
Nat. Union Radio 2'/2 21/2 21/2 .
OVER THE COUNTER
Bid
DuMont Lab 14'2
Stromberg-Carlson 11
Asked
15 V,
121/4
Sheriff Pens Disclaimer
L. C. Boies, sheriff of Maricopa
county, Phoenix, Arizona, disclaimed
being a signatory to a letter in sup-
port of KOY, in a telegram to
Radio Daily yesterday. "Purported
signature is not mine. Allegations
in letter are not consistent with
facts. Heartily deplore my name be-
ing used in such reprehensible and
unauthorized manner," the sheriff
said.
WANTED
Experienced salesman with car. ABC af-
filiate in good Rocky Mountain secondary
market. Photo required with complete
resume. Write Box 296, RADIO DAILY,
1501 Broadway, N. Y. C.
xrnos PRomonon
Flagpole Sitter Wanted
Coral Gables, Fla. — Miami news-
papers carried an unusual classified
ad this Xmas season — one that
heralded the beginning of a new
WTTT promotion. Under "Help
Wanted" WTTT advertised for a
flagpole sitter. The sitter was then
perched on flagpole in downtown
Miami for the next two weeks,
watching for the arrival of Santa
Claus. A platform, for the sitter,
was rigged up and equipped for the
convenience of the person hired.
WTTT will broadcast from atop the
flagpole throughout the day from
now until Christmas, featuring in-
terviews between the flagpole sitter
and passersby.
Remembers Lady Time Buyers
An effort to boost local products
by WAZL in Hazleton. Pennsyl-
vania, almost resulted in lady time
buyers receiving shirts as pre-
Christmas gifts. Vic Diehm decided
to boost the shirts made locally,
but discovered when he asked for
sizes, that many of the buyers were
ladies. The day was saved by send-
ing the women two pounds of candy
— also manufactured in Hazleton.
Party At WMGM
WMGM will hold its annual
Christmas party for underprivileged
children in New York City at the
Forest Neighborhood House in the
Bronx on Thursday. December 22.
Eileen O'Connell, mc on the WMGM
For Children Only program, will
present an array of stars and Santa
Claus at the settlement house. Toys
and refreshments will be distributed
to the children.
Hill Series Begins Monday
Edwin C. Hill, signed for sponsor-
ship by Miles Laboratories earlier
this week, will premiere his five-
minute, five-a-week news program
over ABC one week earlier than
previously had been announced, ac-
cording to an ABC spokesman. Pro-
gram will bow Monday, Dec. 26 and
will be sustaining for the first week.
Another Bonus At Valentino
Thomas J. Valentino, Inc., has dis-
tributed a bonus to its employees
depending on their length of service
for the tenth year without interrup-
tion. The company is engaged in
pressing and processing records for
radio stations and independent rec-
ord companies.
RCA INSTITUTES, INC.
A Service of
Radio Corporation of America
One of the leading and oldest sehools
of Radio Technology in America, of-
fers its trained Radio and Television
technicians to the Broadcasting In-
dustry.
Our graduates have
1st Class Telephone License.
Address inquiries to
Placement Director
RCA INSTITUTES, Inc.
350 W. 4th St., New York 14, N. Y
Santa's Traffic Jam
Portsmouth, Ohio — An announce-
ment by WPAY's Santa Claus that
only children could call him be-
tween 6 and 8 p.m. at his sponsor's
store, jammed the department
stores switchboard with close to
500 calls on two nights. The plan
was discontinued after the two pro-
grams because of the volume. The
program is broadcast for a half-hour
at 5 p.m. each day except Sunday.
Sponsor Holiday Shows
Two Lawrence, Mass. department
stores are sponsoring hour-long
special Xmas shows over WLAW,
50 kw ABC affiliate. Sutherland's
store is presenting seasonal music
and readings in addition to personal
greetings from departmental heads
to friends and customers. Cherry
& Webb, is presenting a similar
program.
Santa Service
"Headline Edition," ABC's 7 p.m.
EST web news report with on-the-
spot pickups, will carry a running
commentary by newshawk Ruben
Gaines on the feverish activities of
Santa Claus as he prepares for his
annual Big Day. Scheduled to start
at once, Gaines will be picked up
from KFAR, Fairbanks, Alaska.
Radio Advertising
Approved By BBB
(Continued from Page 1)
competitors in the men's wear field.
The Better Business Bureau re-
cently published a set of "Standards
for Advertising and Selling of Men's
Wear" and last month more than
fifty presidents and principal execu-
tives of major men's wear retail
stores met in New York to approve
the standards and discuss methods
for effective enforcement. Radio re-
ceived no special consideration in
these standards, and, according to
Patterson, this was directly an ef-
fect of the few complaints on radio
advertising received by the Bureau.
Calls "Policing" Vital
Hugh R. Jackson, Bureau presi-
dent, told the retail executives that
effective policing of the men's wear
advertising field required the servi-
ces of at least one full-time investi-
gator and a budget of $15,000 a year.
The Better Business Bureau re-
cently lauded radio for its "valued
cooperation" in stamping out the
door-to-door "gyp" canvassers in
the metropolitan New York area.
During the month of November
just passed, the Bureau received
2,893 requests for protective infor-
mation, and 1,482 complaints, most
of which required case work. These
figures represent a 2 per cent in-
crease over November, 1948.
Most cats bare fang and claw to resist water. But this
unusual kitten really likes to take a bath.
There's something unusual, too, in the Baltimore radio
market and it is Station W-I-T-H, the BIG independent with
the BIG audience.
W-I-T-H is unusual because it delivers so many loyal
listeners at such amazing low cost — more for fewer dollars
than any other station in town.
This means you can do BIG things with a LITTLE money
on W-I-T-H. So if you want low-cost results from radio in
Baltimore, get your Headley-Reed man to give you the whole
W-I-T-H story today.
BALTIMORE, MARYLAND
Tom Tinsley, President • Represented by Headley-Reed
• Thursday. December 22, 1949
RADIO DAILY
3
-Bold Thinking'' In Sales Approach
Best Bet For Radio, Says Woods
(Continued from Page 1)
ing and five minutes in the after-
noon instead of
a single 30 min-
ute segment at
no extra cost;
and the setting
up of "custom
tailored" net-
works for adver-
tisers who need
only specific
market areas.
Despite the
competition of-
fered by video,
he continued, ra-
dio has gone for-
W0CDS ward as the
dominent mass medium of communi-
cation in the nation. Set ownership,
he stated, has shown steady in-
creases as have listening hours.
Woods pointed out that there are
now 39,281,000 sets in U. S. homes
and average listening per day now
aggregates 4 hours and 56 minutes.
He said that recent studies show
that out-of-home-listening brings to
the radio set the greatest audience
that any medium has ever enjoyed.
For the advertiser, he pointed out,
radio is still the primary means of
reaching his greatest audience and
stated that "radio will continue to
exercise that mass appeal for some
time to come."
Woods said that radio and video
will work themselves into a har-
monious partnership by which the
advertiser may reach his fullest po-
tential.
He said that no new advertising
medium has ever completely sup-
planted another.
Woods predicted that 1950 billings
would maintain their present high
levels.
Makes TV Forecast
Speaking of television, Woods
said that the new medium can look
forward with "fullest expectation"
of assuming full stature as an adver-
tising force, and pointed out that
video had taken enormous strides
during the past year— in the number
of sets in use; in production of new
sets; in number of stations on the
air; and in the number of markets
covered.
As against January 1, 1949, when,
he said, there were approximately
975,000 television sets in use
throughout the country there were,
at the close of the year, approxi-
mately 3,100,000 sets and by the end
of 1950 it is conservatively estimated
that there will be 6,000,000 sets in
use. Increased production has
brought about a lowering of price
of television sets, bringing the mid-
dle and lower income groups into
the purchase picture to the extent
where approximately 42.6 per cent
of all sets sold today are sold on the
installment plan. Currently, set
manufacturers are gearing produc-
tion plans toward large screen sets
with emphasis on the production of
sets which will market in the $200 to
$500 bracket.
Concurrent with the expansion of
the medium, he continued, which,
as of November 1, 1949, was cover-
ing 53 markets through 91 stations
in operation has gone an increase in
average audience and of average
viewing time. As of the same date,
surveys indicated that the average
audience per set was 5 persons, and
average viewing time was 3.6 hours
a day as against 3.2 hours a year ago.
Television's expansion, he pointed
out, spectacular as it is, has not been
accomplished under the most favor-
able of conditions. While 53 of the
nation's major markets are now be-
ing served, many of the most im-
portant regions are still denied tele-
vision because of the "freeze" im-
posed by the FCC upon the granting
of licenses for new stations. Under
N€UJ BUSIN6SS
WGN-TV, Chicago: The Fan-
Store, Chicago, sponsors "Fair Teen
Club," Friday, 5:30-6:00 p.m., for
13 weeks. Ivan Hill Advertising,
Chicago, handles the account. Peter
Paul Inc., Naugatuck, Conn., has
contracted for a weekly film an-
nouncement on WGN-TV, for 26
weeks. Brisacher, Wheeler & Staff,
San Francisco, handles the account.
Keeley Brewing Co., Chicago has
renewed three weekly one-minute
film announcements, for 52 weeks.
Schwimmer & Scott, Chicago, is the
agency.
Will Return To NBC
Frank and Anne Hummert, pro-
ducers of "David Harum," one of ra-
dio's oldest serials, will return to the
NBC web Monday, January 9 at
11:45 a.m. Scheduled as a five-a-
week program, "David Harum" will
be sponsored by B. T. Babbitt, Inc.
this "freeze" great population areas
of the country are denied the oppor-
tunity of the information, entertain-
ment, news and cultural programs
which television stands ready to
provide. It is my earnest hope that
this restriction upon the further ex-
pansion and development of the
medium will be lifted during the
coming year and that television may
be made available to the widest
audience possible.
44%of all people who listen to major station
news in New York, listen to WOR's news!
this is a jump of over 17% in WOR's share
of news listening since the early part of the
war. In fact, over 9% more people currently
listen to WOR's newscasts than listen to the
average news program on any other major
New York station.
WOR
News sells! WOR's news sells phe-
nomenally well. WOR has a limited
number of top spots at low prices
for you to buy!
that power-full station at 1440 Broadway,
in New York
4
RADIO DAILY
Thursday. December 22, 1949
Radio-TV Programs
Cited For Awards
(Continued from Page 1)
broadcast during 1949 by a local sta-
tion of 1 kw or under which made
an outstanding contribution to the
welfare of the community the sta-
tion serves.
For stations with a power of more
than 1 kw making this contribution,
the committee nominated KFWB's
The Only Good Indian and The Lis-
tener Talks Back on KFMV.
Howard K. Smith and Meet the
Press were both listed as first choice
for the outstanding reporting and in-
terpretation of the news category.
For outstanding entertainment in
drama, the Theater Guild was first
selection and the NBC Theater,
second.
The New York Philharmonic and
the Telephone Hour were the one
and two choices respectively in mu-
sic. Symphonies for Youth was first
selection in educational programs
with Invitation to Learning in sec-
ond place. Symphonies for Youth
also placed first for outstanding chil-
dren's programs and Once Upon A
Time was runner-up.
For international understanding,
the committee chose the NBC Unit-
ed Nations project first and Return
to Thanksgiving, second.
In television, Know Your Schools
and John Kiernan's Kaleidoscope
were named in education. The Phil-
co Television Playhouse and Ed
Wynn were selected for entertain-
ment.
The Ford Newsreel and Weather
Report received first spot in the
news category and for children's
programs, Time for Beany was first
with Kukla, Fran and Ollie, second.
The chairman of the committee is
Mrs. Clara Logan who is president
of the Southern California Associa-
tion for Better Radio and Television.
Name Olive Head Of CBC
Engineering Department
(Continued from Page 1)
Montreal, recognized technical auth-
ority on television.
Olive's appointment comes at a
time when the CBC is planning to
add television to its work in AM,
FM and shortwave broadcasting. He
has been interested in development
of radio since his youth.
AVAILABLE
Chief Engineer's job on aggressive 2S0 watt
Rocky Mountain ABC affiliate opens De-
cember 31. Must be combination man and
have car. Send disc and photo with com-
plete details in application letter to Box
294, RADIO DAILY, 1501 Broadway, N.Y.C.
AC - DC Transcription Players
Tape, Wire, Disc Recorders
Sales-Rentals-Service
MILLS RECORDING CO.
161 N. Michigan Ave.
Chicago, III. De 2-4117
Man About Manhattan. . . I
• • • UP AND DOWN THE STREET: Bea Wain and Andre
Baruch repay Ted Husing an old debt when they pinch-hit for "the old
master" for 3 weeks starting on the 26th. It was only a year or so ago
when Ted batted for Andre on his "Mr. & Mrs. Music" session when
latter was bedded with a leg injury. . . . Send Tom Slater congrats at
Ruthrauff & Ryan. The lad's been upped to a veep. . . . While you're
in the mood to send congrats, add Walter Kiernan to your list. His
zingy five-minute daily series came up with a big 3 on the latest Hooper
— and the stanza is only two months old. (And don't throw away that
pen yet. While you're still writing, drop a line to ABC and tell 'em to
line up a big nite-time variety show for Walter to emcee. Quote the
col'm and tell 'em Walter's only wonderful) . . . Best news of the week
is the report that the FitzG's (Ed & Pegeen) are gonna go coast-to-coast
with their daily chatter. Their trivia is almost as delightful as they
themselves are. . . . "Strike It Rich" due to come back to the airwaves
right after the turn of the year. Walter Framer, as always, will produce,
direct and write. . . . John Tillman ponders on how times have changed.
We used to save for a rainy day — now we're waiting for a rainy day
to save us.
ft ft ft ft
• • O Arthur Van Horn put on a plea last Sunday on his
"Heart Beat in the News" stanza for a 4-and-y2 year old girl
who was suffering from a rare blood disease and who needed a
pint a day to remain alive. Within the hour 39 calls came through
with pledges amounting to over 100 pints. But what must amaze
WOR as much as it does Art is the fact that one of the calls came
in from Ypsilante, Mich. — and "Heart Beat" is only a local
program,
ft ft ft ft
• • • Seems we've been all wrong about Ed Gardner's 'woes'
down in Puerto Rico. Like most of the scribes around town, we've been
bombarded with tales of his mounting troubles — such as unhappiness
of the cast and writers plus Petrillo's threat to step in and force him
to import musicians from the States. We just got it first-hand from his
director-producer. Jack Cleary, that all these reports are just so much
eyewash. Talk of bringing musicians in from Florida is absurd, contends
Jack, as there are plenty of AFM musicians down there. As for the cast
being unhappy, that's equally ridiculous, he asserts. "Why even Finne-
gan (Charlie Cantor) is going to night school now to learn Spanish,"
he sez.
ft ft ft ft
• • • IN ONE EAR: The United Hospital Fund Christmas
Eve show on WPIX should be one of the outstanding events of
the season. Every important headliner in town is volunteering
his services for the marathon program. . . . Frankie Carle opens
at the Hotel Staffer's Cafe Rouge on the 26th for the 6th straight
year. With him will be his vocalist-daughter, Marjorie Hughes,
who like her famous Dad, is also a solo recording star on the
Columbia label.
ft ft ft ft
• • • NOBODY EVER: Approached the all-night music show as
prepped for WJZ by Kent-Johnson. . . . Had the all-round dance band
quality of the late Hal Kemp's crew of 1934. . . . Comes close to Frances
Longford's peak version of "I'm in the Mood for Love." . . . Saw a
television fight with the thrills, class and excitement of the second Pep-
Saddler clash. . . . Gave nightly baseball scores with the flowing ease
of Paul Douglas. . . . Wore a double-breasted vest with the aplomb of
Adolphe Menjou. . . . Gave quiz shows and audience participation
airers the lift supplied by Ralph Edwards.
M-G-M Not Buying
Mutual's Facilities
(Continued from Page 1)
is also the parent corporation of
Metro - Goldwyn - Mayer, Inc., and
KMGM-FM, Los Angeles. Licensee
which operates WMGM is the Mar-
cus Loew Booking Agency.
In an office memorandom ad-
dressed to all Mutual employees, re-
leased to Radio Daily by the web's
press department, Frank White,
MBS president, said:
"... Over a period of time, we
have had discussions with MGM re-
garding the possibility of some form
of joint program production ar-
rangement. There is nothing in con-
templation which need give any
member of our staff concern from a
security standpoint. I am most anx-
ious that this premature report of
preliminary discussions should raise
no question in your mind as to the
future of Mutual and of its staff. . . ."
Major stockholders of coopera-
tively owned MBS, all of whom op-
erate stations in their respective
cities are: The Yankee Network
with headquarters in Boston; The
Chicago Tribune which operates
WGN in the Windy City; Don-Lee
web on the west coast; United
Broadcasting Co. with offices in
Cleveland; station CKLW in Detroit;
and Gimbel Brothers in Philadel-
phia which operates station WIP.
Ted Striebert, Mutual's chairman
of the board and president of WOR.
the web's New York flag station, is-
sued, through WOR's press depart-
ment, a terse "No comment" state-
ment. He said, however, that:
"WOR has no intention of getting
out of Mutual, and WOR is not for
sale."
Stork News
Frank Chizzini of the NBC sales
department is a proud and beaming
father today. A daughter was born
to Mrs. Chizzini yesterday at the
Caledonian Hospital in Brooklyn.
WEVD
117-119 W. 46 St
HENRY GREENFIELD, Mg. Director H.Y.IS
Thursday, December 22, 1949
RADIO DAILY:
Fly Gives Testimony
At State Hearing
(Continued from Page 1)
speclators. The presiding commis-
sioner, George A. Arkwright, asked
the persons to refrain from further
applause.
Harold Ross, editor of the New
Yorker magazine which has waged
a fight against the terminal pro-
grams of music and commercials,
said the employees of Grand Cen-
tral "must be going slowly nuts"
because of the broadcasts. He added
that amplifying systems on trains
will soon be used for the broadcasts.
Kenneth F. Stone, assistant gen-
eral counsel of the New York Cen-
tral Railroad told the PSC that a
poll had shown 85.4 per cent of the
public liking the broadcasts and
only 11.3 per cent against them.
Replied Ross: "I know of another
poll taken by an outfit called Datum
Diggers, who found 86.4 per cent of
the persons questioned didn't like
it." Ross added "The huckster has
a foot in the door."
Called Medically Dangerous
Dr. Harold J. Harris, a psychia-
trist, said the broadcasts "could be
the straw that broke the camel's
back." Ulcers, hypertension or other
illnesses due to rage and hostility
could be produced by them, he con-
tinued.
Other persons testified against
the programs with the exception of
Ralph A. Brooks, who represented
the Commerce and Industry Asso-
ciation of New York. His group op-
posed the intervention of the PSC,
he said, because it would comfort
those "who would have a collec-
tivist government regulate and con-
trol every aspect of our economic
and social life."
The hearings started at 10 a.m.
and were adjourned at about 4 p.m.
until 10:30 today.
Two College Workshops Start
Burlington, Vt. — A radio work-
shop for students at St. Michael's
College of Winooski and Trinity
College of Burlington has been
opened this week. The youngsters
were placed in all phases of the sta-
tion's operations from programming
to the workings of the 5 kw trans-
mitter. Milton Slater, WCAX pro-
gram director, and James Tierney,
chief engineer, supervised the work-
shop.
For The First Lady
Margaret Truman's selections
on the "Carnegie Hall" program
Tuesday were broadcast only on
ABC stations east of Cleveland,
Ohio. For a while it seemed that
Mrs. Truman, home in Independ-
ence, Mo., would be on the out-
side. But ABC's prexy Mark
Woods arranged a pickup by
KCMO, web atfiliate in Kansas
City, in order that the First Lady
might hear her daughter.
Thesaurus Complimented
On Xmas Bonus Program
Thesaurus has received much fa-
vorable comment on its special
bonus Christmas show from sub-
scribers to the library service, which
recently has become a member of
RCA Division. Telegrams and let-
ters, praising the program for its in-
spirational value and announcing
widespread local sponsorship, have
been pouring into RCA Recorded
Program Services headquarters.
The show, titled "A Christmas
Visit With Ted Malone," is a half-
hour open-end program based on
the meaning and music of the holi-
day season. Starring Ted Malone,
nationally - known radio network
story teller, as narrator, the pro-
gram features Richard Leibert, Ra-
dio City organist, and the Church
In The Wildwood Choir, a brand
new group in Thesaurus.
Music is provided by a full con-
Bidwell Named V.-P., On
Benton & Bowles Agency
M. Oakley Bidwell has been elec-
ted a vice-president of Benton &
Bowles, it is announced by Clarence
B. Goshorn. president of the agency,
and is assuming duties of an account
supervisor on General Foods adver-
tising.
Bidwell came to Benton & Bowles
in 1945, and has been account execu-
tive on various General Foods ac-
counts, including Gaines, Certo and
Sure-Jell. During the war he served
in the Pacific with the army, attain-
ing the rank of colonel. Before en-
tering the army, Bidwell was adver-
tising manager for Serutan.
cert orchestra under the baton of
Ben Ludlow, musical director of the
"Mr. Feathers" radio show, and the
producer is Bert Wood, program
manager of RCA Recorded Program
Services.
Governor Honored
By Advertising Club
(Continued from Page 1)
December 20, in the Gold Room of
the Jefferson Hotel, attended by
more than 1,000 persons. The gov-
ernor received a gold-plated card
symbolic of the life membership in
the club.
KCNA Joining ABC
West Coast Bureau of RADIO 'DAILY
Hollywood — KCNA, Tucson, Ariz-
ona, joins ABC Pacific group, Janu-
ary 1. Wayne Sanders, manager, an-
nounced. Licensed owner of outlet
is Catalina Broadcasting Co. Station,
a 250-watter, has received construc-
tion permit from FCC to increase to
5,000 watts days: 1,000 watts nights,
on 580 kc.
fW<l pwofj ok WTAG
WORCESTER
DOMINATION
6
RADIO DAILY
Thursday, December 22, 1949
PLUG T U n E 5
On Records and Transcriptions
TELL ME WHY
RYTVOC, Inc.
1585 Broadwoy New York 19, N. Y.
"HUSH LITTLE DARLIN' "
Recorded By
Perry Como Eddy Howard
Dick Haymes Curt Massey
Kay Kyser Jerry Falligant
MICHAEL MUSIC CO., Inc.
1619 Broadway Jerry Johnson
New York City Gen. Mgr.
You'll LUV this novelty!
IT MUST BE L U V
MANOR MUSIC COMPANY
1619 Broadway New York City
Nothing Can Stop This!
"FOREVER WITH YOU"
by the writer of "My Happiness"
FORSTER MUSIC PUB., INC.
1619 Broadway, New York 19, N. Y.
216 S. Wabash Avenue, Chicago 4, III.
On Records & Transcriptions
Billy Reid's Latest
"TOO WHIT TOO WHOO"
AL GALL I CO MUSIC CO., INC.
501 Madison Ave. New York, N. Y.
Revival of a Million Copy Hit!
"AM I WASTING
MY TIME ON YOU
STASNY MUSIC CORP.
1619 Broadway New York City
rr
THE OLD
MASTER PAINTER
recorded by
PHIL HARRIS RCA Victor
RICHARD HAYES Mercury
DICK HAYMES Decca
SNOOKY LANSON London
PEGGY LEE-MEL TORME, Capitol
JACKIE PARIS National
FRANK SINATRA Columbia
with othert to follow
ROBBINS MUSIC CORPORATION
WORDS A\i> MUSIC
By PINKY HERMAN
• • • MERRY CHRISTMAS AND HAPPY NEW YEAR— to you.
you and most especially YOU. . . . with songs like "Santa Clous Is
Comin' To Town," "Jingle Bells," "White Christmas," "Silent Night,"
"Adeste Fidelis," "Jolly Old St. Nicholas." "That's What I Want For
Christmas," "I Want An Old Fashioned Christmas," "Little Star Of
Bethlehem," "That Christmas Feeling," "Rudolph, The Red-Nosed Rein-
deer," and about a thousand and one other Yuletide melodies, the
spirit of good cheer and good will towards men permeates the atmos-
phere. . . . our only regret is that this wonderful feeling is with us for
a week or ten days instead of dominating our thoughts, words, deeds
and habits EVERY DAY OF EVERY YEAR.
& ft ft ft
• • • TIN PAN ALLEY OOPS: — Duchess Music Corpora-
tion should have a 1950 hit in "The Wedding Samba," written
by A Ellstein, Allan Small and J. Liebowitz. . . . though recorded
several years ago on Decca by Ethel Smith, this waxery has just
released a new version by Carmen Miranda and the Andrews
Sisters which is just what the tune needed. ... • BMI has just
published "That I Gotta See," a rhythmic novelty penned by
Bob (Dick's Brother) Haymes and Marty Clarke. . . . incidentally
Bob's current smash ditty is Michael Music's "Hush Little
Darlin'." ... f Al Gallico's follow up to his initial song success,
"Blue For A Boy, Pink For A Girl," is an importation from
England, "Too Whit Too Whoo." . . . tune was written by Bill
Reid, writer of the hits, "The Gypsy" and "Tree In the Meadow."
... • "I've Got Tears In My Ears" (From Lyin' on my back
in my bed while I cry over you) is the title of the new Feist
plug tune. . . . number was originally published by the writer,
Harold Barlow who turned it over to Harry Link. ... • Ace
NBCommentator Kenneth Banghart squired Faye Emersion to
"Gentlemen Prefer Blondes" Saturday Nite. . . . (new twosome?)
ft ft ft ft
• • • Pickwick Music, which acquired the Milton Weil catalogue,
will revive the smash oldie, "After I Call You Sweetheart" (How Can
I Call You Friend) penned by Bernie Grossman and Little Jack Little.
. . . •Betty O'Leary and her daughter Jo Ann Paul will portray 'mother
and daughter' in the NBChristmas Eve presentation of "According To
Joseph." (perfect casting, no?) ... • The way the tune "If I Had A
Million Dollars" is selling, looks like the composers may get their wish.
... • Patt Barnes, WJZ platter spinner, raconteur and wit, has been
invited to address the Chicago Radio Management Club next month.
... • The Johnstone-Montei ballad, "Crocodile Tears," is starting to
go places. . . . number was cleffed by Jimmy MacDonald and Billie
Weber. ... • Helen Dallam, music teacher in Columbus, Ohio, has
composed several books of songs for children which rate the attention
of recording execs. ... • Arden E. Swisher, for the past ten years
associated with the Cowles Network, is the writer of "Mabuhay,"
published by Mogul Music and recorded for Mercury by Richard Hayes.
... • Kenneth F. Nelson, California composer, has set stirring music
to the "Pledge of Allegiance" which is published by Century Songs.
ft ft ft ft
• • • ON AND OFF THE RECORD: — (Blue Barron's latest
waxing for MGM, a coupling of "Big Movie Show In The Sky"
from the Broadway musical "Texas' LiT Darlin' " and "Mister
Disk Jockey," is a pancake that will get plenty of attention
from deejays. . . . Bobby Beers, former vocalist with Lawrence
Welk comes thru with a fine vocal effort supported by a choral
group. ... • Victor can't miss with Perry Como's platter of
two songs from the Walt Disney flicker, "Cinderella," namely
"A Dream Is A Wish Your Heart Makes" and "Bibbiddi-Bobbiddi-
©oo." . . . Carson Robison who was re-signed last week by MGM,
rounds out his 25th year as a recording artist, cutting his initial
record for Victor back in 1925. . . . • Eddie "Gin" Miller's
Rainbow platter of "Music Music Music," could be a sleeper.
PLUG TUI1ES
Give Me Your
Hand
LAUREL MUSIC CO.
1619 Broadway New York City
Bing Crosby, Grade Fields,
Sammy Kaye, Johnny Des-
mond, Jo Stafford, Doris Day
Are All On
THE LAST MILE HOME
LEEDS MUSIC CORPORATION
Making Our Debut With A Hit!
"A NEW SHADE OF BLUES"
MAYPOLE MUSIC CO.
22 F. 67th St. New York City
Phone: REgent 7-4477
I WISH I KNEW
Should step right out in front —
Just recorded for RCA-VICTOR
by DOLPH HEWITT
ADAMS, VEE & ABBOTT, Inc.
216 S. Wabash Ave. Chicago 4, III.
WHERE ARE
YOU BLUE EYES?
Russ Morgan - Decca 24819
Merrie Musette - Victor 25-1134
KNICKERBOCKER MUSIC PUB. INC.
1619 Broadway New York, N. Y.
My Heart Goes With You
bv Thomas G. Mohan
— ♦ ♦ -
JAMES MUSIC, Inc.
1650 Broadway Room 709 N. T. C.
Brand New Novelty?
"If I Had A
Million Dollars"
(I Would Give It All to You)
TONY PASTOR'S
Sensational COLUMBIA Record
#38577
RYTVOC, Inc.
1585 Broadway New York 19, N. Y.
f Section of RADIO DAILY, Thursday. December 22. 1949 — TELEVISION DAILY is fully protected by register and copyright
YULE SET SALES REACH NEW HIGH
TELE TOPICS
\A/ITH PRODUCER Martin Gosch re-
™~ portedly unable to line up a legit
show for scanning on the final edition of
"Tonight On Broadway" Sunday, program
will present instead a half-hour variety
show emceed by Robert Q. Lewis. Pro-
duced by Barry Wood, program will fea-
ture Harold Lang, Byron Palmer, the De-
Marco Sisters and Dorothy Morrow. End
of the thirteen-week cycle for "Tonight"
means a temporary absence from TV by
Esso, although the agency, Marschalk &
Pratt, is looking at availabilities and has
plans for building its own package should
the oil company decide to re-enter the
medium. . . . According to the superin-
tendent of schools in Akron, Ohio, school
officials there are considering the possi-
bility of providing an additional rest pe-
riod for pupils during the school day to
compensate for the youngsters' lack of
sleep because so many stay up too late
to watch tele. The official said that the
schools are considering extending the rest
periods accorded kindergarten set and
first graders to those in higher classes
because of a noticeable increase in "tele-
vision fatigue."
•
TZRA R. BAKER, sales chief of Holly-
™ wood Television Productions, sends
along the following, titled "What Are
They Doin' To Me!"
I'm praised to the sky —
I'm abused to the ground.
I'm peddled at a price —
I'm sustained at a loss.
I'm looked at and enjoyed —
I'm ridiculed and scored.
I'm young for my years —
I'm old for my age.
I'm Television!
. . . Paul Winchell and Jerry Mahoney
will emcee the Abraham & Straus show
over WNBT Sunday, with Brooklyn Dodger
hurlers Ralph Branca, Rex Barney and Don
Newcombe also participating. (Do you
think those guys will be good for 60 wins
next season?)
•
JAMES LAWRENCE FLY has filed in-
corporation papers in Albany for the
new National Society of Television Pro-
ducers, embracing New York's ITPA and
TPA, of Hollywood. Latter two groups
are now negotiating to decide on the best
method for inclusion of other local and
regional producers' organizations under the
national charter. . . . Tom Gleba has been
named program director of WLW-C, Co-
lumbus, and Walter Jacobs has been pro-
moted to production manager of the Cros-
ley station. Both have been with the out-
let since it went on the air last April. . . .
Joel Chaseman has been named publicity
director of WAAM, Baltimore, in addition
to his emcee chores on the daily two-hour
"Sports Room" stanza. Harriett George
remains in charge of local publicity.
Editorial Treatment
Needed For TV Mews
TV reporting of United Nations
sessions and similar news events re-
quire editorial treatment and back-
ground if they are to prove effective
in arousing the interest of young
people. This is the conclusion of
students of the Graduate School of
Journalism of Columbia University
who took part in a competition for
the best critiques on the recent cov-
erage of the General Assembly.
Theater tele received high praise
from the students on two counts —
the inherent interest in large-screen
presentations and the increased dra-
matic impact obtained by presenting
edited highlights.
Presentation of awards to the
students this week concluded the
first phase of a continuing study of
TV news techniques. It was jointly
conducted by the UN Department of
Public Information, Paramount Pic-
tures and the Graduate School of
Journalism, with financial require-
ments assumed by Para.
Sloat To KEYL
William Sloat, assistant chief en-
gineer of WPIX, has resigned effec-
tive Dec. 23, to become chief en-
gineer of KEYL, San Antonio. Be-
fore joining WPIX in February, 1948,
Sloat was with WEW, Cleveland,
and CBS, New York.
Chevvy Renews Derby
Chevrolet Dealers Association has
renewed sponsorship of Friday
night Roller Derby airings over
WJZ-TV for 13 weeks beginning
Dec. 30. New contract was placed
through Campbell-Ewald agency.
Crosby Firm Signed
To Do 10 P&G Films
West Coast Bureau of RADIO 'DAILY
Hollywood — Negotiations have
been concluded between Procter
and Gamble Productions, Inc.,
Compton Advertising, Inc., and Bing
Crosby Enterprises, Inc., whereby
the latter company will produce a
series of ten television film programs
of 26-minutes duration. Cost of the
films will run between $8,000 and
$12,000 with P&G paying varied
amounts to be based upon station
use and re-use. New series will be
shown on "Procter and Gamble
Fireside Theater," which is telecast
each Tuesday evening over NBC
television network. Bing Crosby En-
terprises, Inc., will begin production
of the films in the immediate future.
Frank Wisbar will produce and di-
rect.
Contracts were signed yesterday
by Everett N. Crosby, president of
Bing Crosby Enterprises, William F.
Craig, manager of television for
P&G Productions, Inc., and Brewster
Morgan, manager of television for
Compton Advertising, Inc. Gilbert
Ralston and Morgan will supervise
for P&G and Compton, respectively,
with Floyd Holm, manager of Comp-
ton's Hollywood office acting as per-
manent liaison.
WAAM Staff Changes
Baltimore — John Pondfield, staff
projectionist at WAAM, has been
promoted to chief projectionist and
film editor, it was announced by
program manager Herbert Cahan.
Also announced was appointment of
Barry Cassell, free lance announcer,
as staff announcer-writer.
TV Gridiron Coverage Aids
Gate, L. A. Survey Reveals
West Coast Bureau of RADIO 'DAILY
Los Angeles — Video coverage of
college football games creates great-
er interest in the sport and tends to
increase gate receipts of games, ac-
cording to a survey by the Los An-
geles Chamber of Commerce.
The findings of the survey are con-
tradictory to those put forth by the
Eastern College Athletic Conference
earlier this month when it urged its
members to make no TV commit-
ments for the 1950 grid season and
recommended action on tele by the
NCAA.
The Los Angeles study was based
on interviews with 805 ticket-hold-
ers at the Southern California-
UCLA contest here Nov. 19 and
random telephone calls to 1,296
homes, according to Richard W.
Millar, chairman of the Chamber's
video committee.
60% In Favor
The report stated that 60 per cent
of those at the games who had seen
football on TV said that tele cover-
age "made them want to see more
Coliseum games." It added that 22
per cent of the spectators had home
receivers and that this was a higher
average than the incidence of sets
among the general population at the
time.
TV Seen Nation's
Number One Gift
For Household
Holiday sales of TV receivers
reached land-office proportions dur-
ing the last few weeks with virtual-
ly every manufacturer reporting de-
mand far in excess of supply. A na-
tionwide survey by Motorola, Inc.,
stated yesterday that seasonal sales
are from 100 to 600 per cent ahead
of last year indicating that video
receivers may well be the country's
number one household gift.
Coupling the Christmas demand
with video's fast growing popularity
due to lower prices and technical
improvements as the reasons for the
buying spree, Motorola's vice-presi-
dent in charge of merchandising
Walter H. Stellner said Yuletide
sales would have been far greater
had manufacturers been able to
meet the unprecedented demand.
Popular lines are on allocation in
most cities and many customers
have been forced to wait as long as
six to eight weeks for deliveries.
Stellner said. He added that the
head buyer of one big metropolitan
outlet reported that Motorola's sales
were eight times greater than last
Christmas.
While the tube size in greatest de-
mand has been the 12i/2-inch set.
with price a primary factor, Moto-
rola said, the trend is definitely to-
ward larger tubes, as shown by the
increasing popularity of 16-inch re-
ceivers. Customers show a prefer-
ence for dark wood chassis, consoles
instead of table models, and tradi-
tional design, although blond wood
is favored in modern cabinets.
1949 Film Roundup Set
"Exit '49," an hour-long roundup
of the most important news events
of 1949 is being prepared by Tele-
news for airing over NBC Jan. 1.
5 p.m., EST, under the sponsorship
of P. Ballantine & Sons, through J.
Walter Thompson agency.
Produced and directed by Paul
Belanger, program will be narrated
by Robert Trout. Newsreel clips
will include the signing of the At-
lantic pact, the Hiss-Chambers trial,
the probe of the "five percenters,"
the Kentucky Derby and World Se-
ries, Secretary Forrestal's Death
and the B-36 inquiry.
Quinn Joins WBTV
Charlotte, N. C. — Appointment of
Bill Quinn to the production staff of
WBTV was announced by Larry
Walker, director. Quinn formerly
was with WTYC, Rock Hill, S. C,
and Rural Radio Network.
RADIO DAILY:
Thursday, December 22, 1949
AGENCIES
H. LAWRENCE WHITTMORE will
succeed Courtland N. Smith as
president of Alley & Richards, effec-
tive January 1. Harry M. Billerbeck,
who has been elected to succeed
Whittmore as treasurer, will also
serve as vice-president.
DAVID MICHAEL & CO., INC.,
vanilla products, to Adrian Bauer
Advertising Agency, Inc.
JOSEPH L. BOLAND, JR. has
been elected a director, vice-presi-
dent and general manager of Briggs
& Varley, Inc.
RENAULT AUTOMOBILE of
France has appointed Smith, Smal-
ley & Tester, Inc., effective January
1. Newspapers, posters and spot ra-
dio will be used. Philip Kerby is the
account executive.
NEIL O'BRIEN has joined Ken-
yon & Eckhardt in the copy depart-
ment of the radio and television
division.
DEANE WITT has joined the
creative department of Fred Gard-
ner Company, Inc.
GEORGE A. VOLZ has been elec-
ted vice-president of Gardner Ad-
vertising Company., St. Louis.
THE FIRST ARMY AND AIR
FORCE recruiting program to A. W.
Lewin Co., New York.
MANNIE GREENFIELD ASSOCI-
ATES retained to handle all press
relations and record exploitation for
Tommy Dorsey and the Tommy
Dorsey Orchestra.
WALTER McCREERY, INC., Los
Angeles advertising agency, formal-
ly dedicated new offices at 9344
Wilshire Boulevard, Beverly Hills,
with "open house" gatherings held
on December 8 and 9. The agency
moved from its Sunset Boulevard
location in Hollywood a few weeks
ago.
EDWIN FUNK has joined Mc-
Cann-Erickson, Inc., as an account
executive in the agency's National
Biscuit Company account group. He
was formerly advertising and sales
promotion manager of Sheffield
Farms Company, Inc.
SCHNEFEL BROTHERS COR-
PORATION of Newark has appoint-
ed Kastor, Farrell, Chesley & Clif-
ford, Inc. for its La Cross manicure
implements and Naylon cosmetic
products.
WANTED
Combination man with car wanted by
western network station. Disc required.
Send photo and make first letter complete.
Write Box 295, RADIO DAILY, 1501 Broad-
way, N. Y. C.
NAB, Armstrong Ask FCC
For Hearing On FM Future
(Continued from Page 1)
made it impossible for FM broad-
casting to be competitive with AM
broadcasting, in spite of its obvious
superiority. That superiority exists
in almost every particular. An FM
station costs much less than an AM
station of comparable power. The
expense of operating and maintain-
ing it is substantially less. If proper-
ly located, its area of primary ser-
vice is considerably greater than
that of an AM station of compar-
able power; and its service is not
marred by disturbances from static
and man-made interference."
NAB, pointing out that its mem-
bership included 515 FM stations
December 1 — of which 475 were af-
filiated with AM stations, pointed
out that the Commission's proposed
amendment is in line with proposals
advanced this year by FMA. "How-
ever, a vital part of the FMA pro-
posal would have required the re-
laxation of any expanded minimum
hours rule in instances where it was
shown that hardship would result to
particular stations." NAB, opposing
the rule, urged that if it is adopted
there be provisions for waiver in
hardship cases.
Wants "Fact-Finding" Hearing
NAB asked for a hearing "pri-
marily fact-finding in nature, to de-
termine whether modification, revi-
sion or postponement of the propo-
sed rule will be necessary to prevent
loss of service to the public . . . and
to determine whether a sufficient
factual justification exists to justify
establishing different standards of
operation for licensees of the same
class."
(The proposed amendment fixes
minimum hours of operation at six
hours daily in the first year for all
FM stations, eight hours in the sec-
ond year and 12 hours thereafter,
with stations affiliated with AM sta-
tions to operate as long as their AM
parents.)
"The proposed rule is not in the
public interest because its adoption
is more likely to bring about a re-
duction in FM service than increase
in such service," said WCOA-FM,
Pensacola, Fla., and dozens of other
stations were in obvious accord.
Lebhar Gives Viewpoint
Bertram Lebhar, director of MGM
stations WMGM-FM, New York, and
KMGM, Los Angeles, wrote that the
additional hours would cost his com-
pany $15,000 more in Los Angeles
and half that much additional in
New York. He said operating losses
on the two stations currently ex-
ceeds $300,000, with a 1950 loss of
$75,000 anticipated.
"In view of our previous sizeable
outlay," he wrote, "we would not
demur at the prospect of an addi-
tional expenditure of $22,500, if we
believed the greater public service
would justify the cost. We have had
no indications that our efforts are in
the least appreciated by those with-
in our coverage area.
"The public apathy toward FM in
view of, first, the manner in which
it has been by-passed by television,
secondly, the failure of set manufac-
turers to cooperate in its promotion,
and thirdly the inability of FM
to prove to the listener its conse-
quential superiority to AM broad-
casting, leads us to believe that the
additional expenditure would im-
pose a hardship upon us without ap-
preciable compensatory public bene-
fit."
Along the same line of reasoning,
KONO-FM, San Antonio, Texas, re-
ported that when it was forced to
go off the air for over an hour one
day last month "not one single call
was received from listeners to in-
quire as to the reason for interrup-
tion of service."
ILGWU Files Protest
The International Ladies Garment
Workers Union, which operates FM
stations in New York, Chattanooga
and Los Angeles, said it feels the
new rules mean hardship. It sug-
gested that if stiffer minimum hours
are to be required, the Commission
not insist that unaffiliated FM sta-
tions use a specified number of
"low-revenue daylight hours. In-
stead, ILGWU suggests, permit the
station to use its own discretion as
to what hours it shall be on the air.
In addition the union suggested
that the minimum be kept to seven
and one half hours for independent
stations, in order that the need for
keeping technicians for more than a
full eight-hour shift daily be elimi-
nated.
WFHA, New Britain, Conn., said
it has found its FM operation im-
practical because of the concentra-
tion of the set manufacturing indus-
try upon AM and TV. It said "one
Zenith distributor of a large section
of New England has discontinued
promotion of FM because sufficient
sets cannot be obtained from the
factory to warrant the promotion.
Zenith Praised
"Zenith has been one of the more
progressive FM manufacturers, and
the situation is reportedly much
worse with distributors of other na-
tionally known sets. This lack of
production and promotion by set
manufacturers keeps FM removed
from the public eye while AM and
TV are heavily emphasized, with the
result that FM receiver distribution
is seriously curtailed even among
those most FM conscious."
ABC commented that the slowness
of FM development "is probably due
to the fact that FM was oversold in
the beginning. In practice, the actual
performance of the receiving sets
that have been produced to date
falls on the average far below what
the public and industry were led to
expect.
"Another difficulty is the obvious
one that even with equally good or
improved reception the listener re-
ceives substantially the same end
product, namely an audio program
of one type or another."
COAST-TO -COAST
WCCO Xmas Programs
Minneapolis, Minn. — The Baker
Company, department store here,
has purchased a series of half-hour
programs being heard Wednesday
nights over WWCO throughout the
Christmas season. The program
titled "My Favorite Christmas
Story" will feature a special guest
each week, and will be emceed by
Bob DeHaven. The Moline Company
here sponsored a program of Christ-
mas carols and favorite songs pre-
sented by the Apollo Club.
Annual Xmas Party
San Diego, Calif. — Doug Oliver,
morning man at KFSD, NBC affili-
ate, has announced the date of his
second annual "Slumber Busters"
Christmas party. The gathering is
being held at crack of dawn in the
KFSD studios on December 22, with
a gift for a needy youngster the
price of admission.
Xmas Carols On WDRC
Hartford, Conn. — The choral
group at Teacher's College, con-
ducted by Dr. Etzel Willhoit, chair-
man of the music department, will
be heard in a Christmas carol pro-
gram over WDRC, Sunday, Dec. 25,
at 9:45 a.m.
WISN Xmas Feature
Milwaukee, Wis. — Fred E. Erik-
sen, advertising manager of the Wis-
consin Electric Power Company,
will narrate his renowned Christ-
mas story, "There Is A Santa Claus,"
over WISN at 6:00 p.m., Saturday,
December 24th. Eriksen has recited
this story for radio listeners each
Christmas for the past 15 years.
This year, the story will be beamed
by Armed Forces Radio Services to
servicemen in hospitals and bases
in America and throughout the
world.
Transcribed Greetings
Omaha, Neb.— Station KOIL and
station KFOR in Lincoln, made it
possible for two football coaches to
personally great one another al-
though they were 60 miles apart. D.
X. Bible was principle speaker at
the University of Omaha's annual
football banquet. A three-minute
transcribed greeting from Navy
coach, George Sauer was a highlight
of the banquet, and at the same time
his greetings were being transcribed
here, D. X. Bible's transcribed greet-
ing was heard at the Lincoln annual
football banquet.
WGBA Appointment
Columbus, Ga.— Ed. J. Hennessy,
former account executive of WCON,
has been appointed commercial
manager of WGBA.
| Season's Greetings from |
| QUANTITY PHOTO CORP. |
| 119 W. HUBBARD ST.
| CHICAGO 10, ILL. &
CBS WILL SEND COLOR-TV TO 3 CITIES
Government Inquiry
In TV Sales Methods
An inquiry of reported television
tie-in sales by manufacturers and
distributors has been started by the
anti-trust division of the Justice De-
partment in Philadelphia. One sub-
poena returnable before the March
term Grand Jury of the eastern dis-
trict of Pennsylvania which con-
venes Feb. 14 has already been is-
sued to RCA and others are being
drawn up for other companies,
William L. Maher, assistant chief in
the Philadelphia office of the depart-
ment reports.
The investigation will cover sales
in which a manufacturer or distri-
(Continued on Page 3)
Woolley Retains Post
In NBC Sound B'dcasting
Easton C. Woolley continues as di-
rector of the sound broadcasting sta-
tion relations department of NBC
in a shuffle of top station relations
oersonnel at the web, it was announ-
ced yesterday by Harry C. Kopf.
vee-pee in charge of NBC sales.
Kopf said that Woolley would be
assisted by Burton M. Adams, Nor-
man E. Cash, Paul M. Hancock,
William M. Kelly and Paul Ritten-
(Continued on Page 3)
Record Players And Discs
Promoted For Hospitals
Martin Block's campaign to pro-
vide records and record players for
the wards of 18 city hospitals paid
off with 65 record players and 10,000
recordings delivered to the WNEW
studios in New York yesterday. The
record players were purchased from
funds donated on the Block pro-
(Continued on Page 2)
Hospitality
An appeal to civilians to ask
servicemen to their homes during
the holidays was made by Frank
Weil, chairman of the President's
committee on religion and wel-
fare, on WMGM yesterday. The
Armed Forces are conducting a
campaign this year to help serv-
icemen who are unable to go
home for the holiday and who
would enjoy some pleasure here.
No Paper Monday
With Christmas Day this year
falling on Sunday, its country-
wide celebration will be extend-
ed to Monday. In observance,
RADIO DAILY will not be pub-
lished on that day.
MBS Closed Circuit
Talk Given By While
Frank White, president of Mutual,
yesterday told a closed circuit con-
ference of network and Mutual sta-
tion executives that the year 1950
held bright prospects for the co-op-
eratively owned network. White,
who has been the web's chief exec-
utive for the past six months, said
that he would issue a year-end state-
ment of the web's 1949 accomplish-
ments next week.
His complete statement to web
and affiliated station officials fol-
lows:
"We at Mutual have a continuing
(Continued on Page 3)
Grand Central Viewpoint
Given At PSC Hearing
Persons irritated by broadcasts in
New York's Grand Central Terminal
should turn their mind "somewhere
else" or "go window shopping in the
terminal, get a cigar or a soda, get
a shoeshine, or go to the Trans-
Lux," according to Dr. Gordon H.
Hyslop, a psychiatrist who testified
at the State Public Service Commis-
sion hearings yesterday.
The hearings being conducted by
(Continued on Page 2)
Four Transmitters And 50 Home Sets
To Be Utilized For Tests In N. Y.,
Washington And Philadelphia
FCC Gels Petition
To Reconsider Grant
Washington Bureau of RADIO DAILY
Washington — The FCC was asked
yesterday to reconsider its decision
of two years ago okaying a new
station for Louisville, Ky., on the
strength of its proposed local, non-
network program service. The Com-
mission's decision to license WKLO
on the 1080 band in Louisville, in-
stead of permitting WINN to boost
(Continued on Page 4)
Free Political Time
Offered By WFIL In Philly
Philadelphia — Free broadcasting
time has been offered to the Demo-
cratic and Republican City Commit-
tees by WFIL to make reports to the
people, Roger W. Clip, general man-
ager of the Philadelphia Inquirer
station has announced.
The Democratic chairman, James
(Continued on Page 3)
'Rebuttal" Package Show
Sold To Muntz On MBS
West Coast Bureau of RADIO 'DAILY
Hollywood — Masterson - Reddy -
Nelson firm's new radio show, "Re-
buttal," was sold to Mutual Broad-
casting System. Muntz television
(Continued on Page 2)
Tele Time Sales $8,700,000
In '48; Expenses $23,600,000
Washington Bureau of RADIO DAILY
Washington — Television time sales
in 1948 amounted to a total of $8,-
700,000, the FCC said yesterday, for
the four TV nets and 50 stations on
the air at the end of that year. Ag-
gregate expense was $23,600,000, all
nets and stations sharing in the re-
ported loss from operations in 1948.
Of the $8,700,000 in revenue, $2,-
500,000 came from network stations
and the rest from local sales. The
four nets and their 10 owned and
operated stations reported revenues
of $4,800,000, with expenses of $11,-
200,000. Balanced against this loss of
$6,400,000 is the $8,500,000 loss re-
ported for 40 other video stations on
the air at the end of last year. These
showed revenues of $3,900,000 and
expenses of $12,400,000.
Of the 50 stations, only 17 were on
the air the entire year, with 25 op-
(Continued on Page 4)
Plans for "the most comprehen-
sive and intensive" color test in
history were revealed yesterday by
CBS in :a detailed letter filed with
the FCC. Running from Jan. 2 to
Feb. 1, the test will utilize more
than 50 home receivers, four trans-
mitters, pickup devices in New
York and Washington and 450 miles
of coaxial cable.
Cooperating with the web in the
tests are WOR-TV, New York;
(Continued on Page 7)
REC Christmas Party
Raises Over $6,
Over $6,000 for New York chil-
dren charities was raised by the
Radio Executives Club of New York
at their annual Christmas party at
the Hotel Roosevelt on Thursday
afternoon.
The party, attended by 800 radio
executives, was referred to by Abe
Burrows, master of ceremonies, as
the most successful Christmas get-
to-gether in the history of the club;
(Continued on Page 3)
Croslev Sales In N. Y.
Show 35% Increase
1949 sales of the Crosley Distribu-
ting Corp. in the New York area are
35 per cent higher than in 1948, Bert
Cole, v-p and general manager, said
at the firm's annual Christmas din-
ner on Wednesday night.
Crosley's new line of television re-
(Continued on Page 3)
Santa's Helper
Milton Cross will play Santa
C!aus to the children of all ABC
and NBC today at the combined
webs' annual Employees Chil-
dren's Christmas Party at the
RCA Building. A gala and festive
occasion, the party will be em-
ceed by Bert Parks and lumina-
ries of both nets will take part
in the Rockefeller Center enter
tainment.
2
RADIO DAILY
Friday. December 23. 1949
Vol. 49, No 56 Friday, Dec. 23, 1949 10 Cts.
JOHN W. ALICOATE : : Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays, Sundays
ami Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch. Vice-President; Chester B.
Bahn, Vice-President; Charles A. Aliconte,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily.
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337, 7-6338.
C.-jble address: Radaily, New York
WEST COAST OFFICES
Allen Kushner. Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older. Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tata, Manager.
812 N. Michigan Ave.
Phone: Superior 7-1044
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postomce at New York, N. Y.,
under the act of March 3, 1879.
FINANCIAL
(December 22)
NEW YORK STOCK EXCHANGE
High Low Close
ABC 85/8 83/8 85/8
Admiral Corp. 18'8 '738 1858
Am. Tel. 8, Tel. T45V2 14334 145V2
CBS A 27'/4 26% 27V8
CBS B 271/4 27l/8 27' 8
Philco 3234 31 5/8 32V2
RCA Common 1234 12'/2 '234
RCA 1st pfd 721/2 72'/2 721/2
Stewart-Warner 12'/8 12 12l/8
Westinghouse . 315/8 31'/8 31 5/8
Westinghouse pfd 1 04 1/4 104V4 104%
Zenith Radio 33 323/8 33
NEW YORK CURB EXCHANGE
Hazeltine Corp. 163/8 161/8 163/8
Nat. Union Radio 25/8 2'/2 2%
OVER THE COUNTER
Bid
DuMont Lab 145/8
Stromberg-Carlson 11
Net
Chg.
+ V4
+ VA
+ %
+ %
+ Vi
+ l'/4
+ Vt
+ Va
+
+
+
+ 1
+ Vb
Asked
155/s
121/4
Transatlantic Program Set
French students from the Sor-
bonne will exchange views with two
American students on the subject
"Is Youth Preparing for World Citi-
zenship?" during a transatlantic
broadcast over WQXR on Saturday.
December 31 from 10:15 to 10:45
p.m. Moderators will be located on
both sides of the Atlantic when the
broadcast is recorded earlier.
Xmas Messages By Stars
Christmas messages from top en-
tertainers will be presented by
WMCA tomorrow, December 24
from 2:03 to 3 p.m. Perry Como,
Guy Lombardo, Dinah Shore, Tony
Martin, Vaughn Monroe, Frank Sin-
atra, Xavier Cugat, Lena Home,
Sammy Kaye, Gordon MacRae and
Ray McKinley are among the stars
who have recorded- messages for
the program.
* COITIING AND GOING *
J. L. VAN VOLKENBURG, vice-president of
the Columbia network in charge of television
operations, has returned to the New York
headquarters of the web following a business
trip to Hollywood.
JOHN DERR, ossociate sports director for
the Columbia network, tomorrow will leave
for Miami, where he will set up arrangements
for the network's broadcast of the Orange
Bowl football game, which will be played on
January 2.
ALBERT H. JAEGGIN, night news writer for
WOR, today will leave by train for Baltimore,
there to spend the holidays on the nearby
family estate.
JUDSON BAILEY, of the Columbia network
sports staff, has left for his home town in
West Virginia, where he plans to spend the
Christmas season.
JACK BENNY and DINAH SHORE are back
in Hollywood after having visited Houston,
Texas, where they were starred in benefit per-
formances for the Damon Runyon Cancer Fund,
the National Kids Day Foundation and Holly
Hall.
NORMAN LIVINGSTON, commercial pro-
gram operations manager for WOR and WOR-
TV, has left on an eight-day cruise to Nassau,
in the Bahamas
JACK MAAS, newswriter for the American
Broadcasting Company, is back at his Radio
City desk after having spent two weeks of
leisure in Florida.
SARAH BERNER, who plays the part of the
telephone operator on the Jack Benny pro-
gram over CBS, has returned to Hollywood
following a vacation of three weeks in New
York.
Grand Central Viewpoint | Record Players And Discs
Given At PSC Hearing I Promoted For Hospitals
(Continued from Page 1)
the PSC because of complaints re-
ceived about the system moved
through their second day with an-
other hearing and possibly the final
one being scheduled for today. A
psychiatrist had testified on Wednes-
day that the music and commercials
might produce ulcers or other ill-
nesses, but Dr. Hyslop said yester-
day that "the broadcasts certainly
wouldn't give me any ulcers."
A division chairman at the termi-
nal for the Brotherhood of Railway
and Steamship Clerks. Freight
Handlers, Express and Station Em-
ployees, Edward T. Butler, said that
none of the employees in the termi-
nal had complained of the broad-
casts. He went on to say that jobs
would not be as secure without the
revenue from the programs.
One witness who identified him-
self as a New York Central Railroad
stockholder. Irving Taylor, told the
PSC that he was opposed to the
presentations by the Terminal
Broadcasting Company. Other per-
sons testifying were Sherman Gre-
gory, general manager of the broad-
cast system and representatives of
Fact Finder Associates, who report-
ed in a poll that about 85 per cent of
(Continued from Page 1)
gram and the childrens' recordings
were the donations of seven record-
ing companies. Those providing the
records were RCA-Victor, Capitol.
MGM, Adventure. Caravan. Decca
and Columbia.
Block will make the presentations
to Marcus D. Kogel. commissioner
of hospitals in New York, at the
Gouvernor Hospital today.
'Rebuttal" Package Show
Sold To Muntz On MBS
(Continued from Page 1)
will pick up tab. Show will be pro-
duced in New York by John Reddy
and will include both live and taped
material. First of its kind, program
will provide a rebuttal for people
who have been attacked in press
which allowed them no chance to
talk back.
the persons interviewed in the sta-
tion were in favor of the programs.
The broadcasts are presented 17
hours a day from 7 a.m. to midnight
from a control booth on the balcony
of the terminal. The system began
on October 1 of this year.
50,000 warn at 800kc.
Now covering a 17,000,000 population area
at the lowest rate of any major station
in the Detroit Area!
"WIN
With CKLW
CKLW
Detroit and Windsor
J. E. Campeau, President
Adam J. Young, Jr., Nat'l Rep. • Canadian Rep., H. N. Stovin & Co.
Taking it easy
This strange looking bird is a
Malayan Wood Ibis. And he's
now taking a little nap. Believe
it or not, that's the way this queer
fellow sleeps.
There's a simple way, too, for
time buyers to take it easy and
get results in the rich Baltimore
market. They just buy W-I-T-H,
the BIG independent with the
BIG audience.
Yes, sir! W-I-T-H delivers
more listeners-per-dollar than any
other station in town! It covers
92.3% of all the radio homes in
the Baltimore trading area.
And don't forget, Baltimore is
the sixth largest market in the
country.
So if you're looking for low-
cost sales in Baltimore, W-I-T-H
is your best buy. We say so.
Advertisers say so. Time buyers
say so. Call in your Headley-
Reed man today and get the full
W-I-T-H story from him.
Baltimore 3, Maryland
TOM TINSUY, Prttldtot
*«pr«»nt«4 by H«a4l«y-R«*4
Friday, December 23. 1949
RADIO
DAILY
3
MBS Closed Circuit
Talk Given By White
(Continued from Page 1)
faith in the future of radio — a faith
fortified by a
constructive pro-
gram to cope
with the chang-
ing patterns of
the industry.
Mutual has al-
ways been a dif-
ferent kind of
network, a fac-
tor of increasing
importance in
these times of
business transi-
tion.
"Throughout
1950 and the
years ahead, we
plan to stress and emphasize these
differences, which we feel will con-
tribute greatly not only to Mutual's
strength in the broadcasting indus-
try, but also to its effectiveness as
a merchandising medium for the ad-
vertiser.
"These differences add up to a
plus in dollars for the Mutual ad-
vertiser, a broader and yet more in-
timate service to our listeners. These
differences enable us to offer a solu-
tion to the problem of radio budgets
which must be stretched to help
finance experiments in television.
These differences give to the net-
work a firm foundation to withstand
the shocks and dislocations of this
transition period, and are the basic
factors that make Mutual confident
of its future."
WHITE
WBAX Xmas Party
Several thousand children will
be guests of WBAX in Wilkes Barre,
Pa., at a three-hour Christmas party
to be held in the local armory on
December 24. The party is being
sponsored by the station in cooper-
ation with the merchants of the
Wyoming Valley area. All the
youngsters will be given Christmas
packages in addition to special prizes
to be awarded at the affair. A two-
hour program of carols and enter-
tainment has been prepared for the
occasion with the entire show being
broadcast by WBAX.
Mel Allen WBEC Guest
Pittsfleld, Mass.— N. Y. Yankee
sportscaster Mel Allen was recent
guest of Mac McGarry on "The Mac
McGarry Show" over WBEC. The
two found they once lived within
nine blocks of each other in Jackson
Heights, L. I.
Emergency Gift
Ade Hult, MBS vice-president
in charge of sales, yesterday re-
ceived what may become a very
valuable Christmas present. Gift,
from one of his major Chicago
clients, was a ten-gallon drum of
water. Hult recently moved to
New York from the Windy City.
REC Christmas Party
Raises Over $6,000
(Continued from Page 1)
John Karol, vice-president of CBS,
and president of REC, introduced
Burrows who adlibbed his way
through two hours of prize drawing
and favored the club with a song
or two.
Gifts which went to the members
in the drawings came from many
radio executives associated with
stations outside New York. Ben
Gimbel of WIP, Philadelphia, won
an electric toaster which Burrows
said "he could use to toast his mon-
ey"; President Karol of the club
walked away with a 15-pound ham
and Frank Donato of the New York
office of C. P. MacGregor won a
dinner in a Chinese restaurant in
Omaha. Eleanor McClatchy of the
McLatchy stations in California,
absent from the party, was an-
nounced the winner of a bushel of
Virginia apples.
The attendance and interest in
he drawings was proof positive
hat the giveaway era is a box of-
fice attraction. Burrows, seeming
to have fun as he plodded through
hour after hour of credits and draw-
ings, at one stage said: "Hey isn't
there a sponsor in the crowd? I've
got a couple of shows I want to
sell."
Reggie Schuebel of the Duane
-Jones agency, who was chairman
of the women's prize procuring
committee, turned up with nearly
i 100 worthwhile prizes. They in-
cluded a TV set and a trip to Ber-
muda.
Free Political Time
Offered By WFIL In Philly
'Continued from Page 1)
A. Finnegan, has already accepted
the offer and beginning January 3,
a 15-minute program, Report to the
Voters, will be presented by the
party every Tuesday at 10:30 p.m.
for at least 16 weeks.
The chairman of the Republicans,
William F. Meade, has not indicated
his acceptance as yet, Clipp said.
However, he added, the offer will
stand if the GOP decides to take ad-
vantage of it. If the Republicans ac-
cept, the program will become a
half-hour presentation.
Clipp declared that "it has always
been our policy to broadcast infor-
mation of importance to the people
of Philadelphia and its suburbs.
With this in mind," he continued,
"we feel that the interests of the
public in the new year of 1950 will
best be served by bringing to the
WFIL studios those speakers best
qualified to present their parties'
views on subjects of local signifi-
cance."
Substituting For Husing
"Mr. and Mrs. Music"— Andre
Baruch and Boa Wain — take over
the podium of the WMGM Band-
stand for three weeks starting Mon-
day, Dec. 26, while conductor Ted
Husing vacations in Florida.
Woolley Retains Post
In NBC Sound B'dcasting
(Continued from Page 1)
house. A. W. Kaney and Jennings
Pierce, he said, would continue as
station relations liaison for the cen-
tral and west coast divisions, respec-
tively.
All the men named as members of
the sound broadcasting stations re-
lations department have had long
experience with the web in this and
other fields.
Wooley joined NBC in 1931. In
1933 he became contact man in sta-
tion relations, which position he
held until 1936 when he was ap-
pointed general manager of radio
station WWJ, Detroit. Returning to
NBC in November, 1937, he was ap-
pointed manager of the station rela-
tions service division, serving in that
post until 1942, when he was named
assistant to the vice-president in
charge of stations. In 1945, he was
appointed director of the NBC sta-
tions departments.
Crosley Sales In N. Y.
Show 35% Increase
(Continued from Page 1)
ceivers and radio models have been
well received, Cole disclosed, and
current demand exceeds supply. He
added that other Crosley appliances
had also been in great demand dur-
ing past months.
Government Inquiry
In TV Sales Methods
(Continued from Page 1)
butor requires a dealer to buy slow-
selling items along with his regular
purchases. Maher indicated that
sales of television receivers together
with record players are involved.
The government official has made it
clear however, that no charges are
being made at this time.
In answer to the inquiry, RCA
says it has been asked to furnish in-
formation on sales distribution
methods.
The corporation believes that the
investigation will show their prac-
tices to comply with the law.
Maher said parties found guilty of
tie-in sales would face a fine up to
$5,000 for a corporation and up to
$5,000 and a year in jail for individ-
uals. The charges would involve an-
ti-trust provision of federal laws.
The sales might involve slow-sell-
ing radio receivers, record players
or other appliances which a dealer
was forced to accept to acquire bet-
ter-selling items.
Mrs. Harry M. Bessey
Mrs. Harry M. Bessey. wife of
Harry M. Bessey, executive vice-
president of Altec Service, died
December 10, following a short ill-
ness, at Montclair, N. J.
for profitable selling INVESTIGATE
WDE
WILMINGTON
DELAWARE
w
Lf W0ALF
LANCASTER
¥KBO )
HARRISBURG
P E N N S Y L V A N I A J
WOR
YORK
PENNSYLVANI
WDEL TV
WILMINGTON
DELAWARE
3
and
i
WRAW
READING
PENNSYLVANIA
WEST
EASTON
PENNSYLVANIA
WGALTV
LANCASTER
PENNSYLVANIA
STEINMAN STATIONS
Clair R. McCollough, Managing Director
Represented by
ROBERT MEEKER ASSOCIATES
Chicago San Francisco New York Los Angeles
RADIO DAILY:
Friday. December 23. 1949
FCC Gets Petition
To Reconsider Grant
(Continued from Page 1)
its power from the 1240 to the 1080
band in the same city was upheld in
April by the U. S. Court of Appeals.
WINN reported yesterday that it
is losing its ABC affiliation to
WKLO next month. WINN seeks to
have the FCC reopen the whole
question, pointing out that the de-
cision to permit the new station
rather than to give WINN the fre-
quency shift and a power boost
from 250 watts to five kilowatts
day and one kilowatt night was
based on the fact that WINN was
relying upon ABC programming
whereas WKLO would be primarily
local in its programming. WINN
planned to take the full ABC net-
work wire.
That Mid-America, licensee of
WKLO, would affiliate with ABC
was predicted by WINN during
the proceeding before the Commis-
sion.
The Commission and the court,
said WINN yesterday, based their
preference for Mid-America upon
its commitments that its operation
will be based upon a non-network
schedule unless a network affilia-
tion can be secured which will not
be at the expense of its local pro-
gram service and which will not
prevent a fair proportion of its
time between 7:00 and 11:00 p.m.,
from being devoted to local live
sustaining programs.
Standard option hour provisions
in ABC contracts leave only two
free half-hour periods between 6: 00
and 11:00 p.m.^from 7:00 to 7:30
and from 10:30 to 11:00. This would
mean, said WINN, that WKLO can-
not continue to provide the service
pledged when it received its per-
mit.
In view of the change in network
affiliation, said WINN, "it is appar-
ent that basis for preferment of
the Mid-America application over
that of petitioner no longer exists,
and that the public interest requires
that the entire matter be reconsid-
ered in the light of the changed
circumstances. . . . petitioner's pros-
pective operation as a non-network
station entitles it to a comparative
consideration for the better broad-
cast facility originally granted to
Mid-America on the basis that the
latter propose*! to operate as a non-
network station."
Greets Barkley On WIOD
Miami — WIOD's Harry Munyan
obtained an exclusive greeting to
Miami from Vice-President Alben
Barkley upon the veep's arrival at
his Miami Beach honeymoon hide-
away December 15th, and WIOD's
Billie O'Day, women's commentator
obtained an interview with the veep
and Mrs. Barkley both aired Friday
over WIOD. The veep was prin-
cipal speaker at the Dade County
Jefferson Jackson Day Dinner, De-
cember 17th.
Man About Manhattan. . . .'
• • • BIGTOWN SMALL TALK: Radio station owners have
started promotion campaigns to sell radio via TV and proving, through
some highly interesting statistics, that AM is still as big as ever. . . .
Walter Winchell switched his plans and instead oi trekking off to the
coast will spend the holidays with his family at the Roney Plaza in
Miami Beach. . . . Frank Cooper has set Martha Tilton and Harry
Babbitt for a year's recording contract on the Coral label. . . . "Luncheon
at Sardi's" heading toward its 4th year on the air with the highest
daytime rating on WOR. . . . Sheriff Bob Dixon sought by a major
film outfit for series based on his "Chuck Wagon" characterization.
. . . Frank Saunders putting on the "Paddy" show for WP1X for a
one-time shot Dec. 26th at 8:30 p.m. . . . Xavier Cugat's about to launch
a nationwide search for a new Latin vocalist for whom a $5000 prize
awaits plus a tour of So. America and Europe with him in '50. Cugie's
Norma Calderon has been signed for the "So. Pacific" road company.
. . . Talented kids from the Wally Wanger Dancing School will put on
a half-hour show on "Market Melodies" via WJZ-TV tomorrow. . . .
Jerry Devine back to the coast alter hopping down to Washington to
gather some more inside stuff for his "This is Your FBI" series. . . .
Leo De Lyon sez it's too bad about the shortage of water here. Now
if there can only be a shortage of "shortage of water" jokes.
ft ft ft ft
• • • The Radio Executives Club party at the Hotel Roose-
velt yesterday was a really worthwhile charity gesture. All of
the proceeds — $6,000 — goes to worthy charities and the 800
men and women who attended had a real good time. John Karol,
president of the club and Reggie Schuebel of Duane Jones agency,
who was chairman of the prize committee are to be congratu-
lated. . . . ditto to Claude Barrere, secretary-treasurer, and some
Christmas candy to Bill Hedges and O. B. Hanson who had the
courage to wear Santa whiskers at the Radio Pioneers table.
ft ft ft <fr
• • • THAWTS WHILE THINKING: While they're at it. those TV
stations who've been beefing about the blood-and-thunder material
unloosed upon the television screens might as well include those
shows dealing with ghosts and the supernatural. Wed. nite's edition
of "The Clock," for instance, which was the story of a lad who died at
10 p.m. — or just about the time his 'spirit' visited his sweetheart and
vowed eternal love. We don't know how the kiddie trade took it, but it
was enough to chill our insides. . . . Talking about a chill, coldest de-
livery on the air (despite his excellent text) belongs to Martin Agronsky.
. It takes the Fitzgeralds ten minutes to warm up the air again after
Agronsky leaves it.
ft ft ft ft
• • • THE MORNING MAIL: "Let me relate briefly a hair-
raising incident," writes Roger Kay. "Right after your kind
words about our .presentation for the Paul Lukas show, 'The
Cheater,' we got a lot of calls from execs who wanted to see it.
However, before we could get around to showing it, tragedy
struck, sometime during the fateful night, "The Cheater' vanished
from behind locked doors at the executive offices of GAC. Need-
less to say, we all went quietly nuts the next day. At 7 p.m., bless
him, the quickwitted Rockefeller Center detective triumphantly
returned, with IT under his arm. The innocent cause of all this
furore was an art-loving charwoman who had taken it home,
figuring it was just a beautiful 'picture book.' All's well that ends
well, however, and we're all happy again — except perhaps our
bewildered charwoman who shall, from now on, limit her collec-
tion to dated magazines."
TV Time Sales In '48
Totaled $8,700,000
(Continued from Page 1)
erating less than six months. Aver-
age monthly income ranged from
$20,000 for stations on the air all
year to only $5,000 for those on the
air two months or less.
Fourteen stations on the air all
year reported an average operating
cost of $538,000— about $45,000 per
month. Among these, one reported
an annual operating expense of
$814,000, and another only $59,000.
The FCC said TV revenues ac-
counted for about 10 per cent of the
overall take of TV sound radio sta-
tions in Philadelphia, and about 8
per cent in New York and Washing-
ton.
Santa Claus On WTAG
Kris Kringle has been having a
busy time for himself at WTAG in
Worcester, Mass. The Julie 'n'
Johnny program used a pickup of
Santa complete with static and in-
terference as if from overseas. A
second try to reach the bearded
gent was on "FM" and it came in
clear. Santa said he'd have some
FM sets in his bag. On the Letters
to Santa part of the same show, a
letter was read from a 20-year-old
girl named Arlene whose left arm
had been amputated. Pledges total-
ing $250 came into the office to help
the girl with a few minutes after
sign-off.
Hollywood's New
COUNTRY CUB
The Country Club Hotel occu-
pies a magnificent location in
the heart of the exclusive "Wil-
shire residential district . . . ad-
jacent to Wilshire Country
Club and overlooking the ex-
panse of its gorgeous fairways
and greens.
• Rates from $6.00 up. Sin-
gle Kitchenette Apart-
ments Available by Week
or Month.
COUNTRY CLUB
HOTEL
445 North Rossmore Avenue (Vine St.)
Hollywood 4, Calif.
Tclephont: Hollywood 9-2701
hat other ^^hristmas present
can you name that...
. . . you wouldn't want to exchange
. . . never wears out
... is so quick and easy to buy
. . . pleases everyone on your list
4
AND . . . gives itself all over again
(with interest) ten years later?
. . . comes in so handy on rainy days
. . . keeps increasing in value
avings jrfronds
Automatic Saving is Sure Saving
THIS SPACE CONTRIBUTED BY RADIO DAILY
6
RADIO DAILY
Friday, December 23, 1949
AGENCIES
ALBERT R. WHITMAN has re-
signed as v-p and account super-
visor at Benton & Bowles, Inc. to
join Campbell-Mithun, Inc. Minne-
apolis, as executive v-p on February
1.
BOWKER & CO., INC., new adver-
tising and public relations organiza-
tion, has been established in Toledo.
Ohio, with offices in the Manhattan
Building.
W. RODNEY ERICKSON has been
appointed manager of Young &
Rubicam's radio and television de-
partment, Everard W. Meade, v-p of
the agency has announced.
FOOTE, CONE AND BELDING
have established an office in Hous-
ton, Texas, to service the Gulf
Brewing and Hughes Tool Company
accounts.
STANWOOD A. MORRILL has
been named director of marketing
and advertising for Lambert Pharm-
acal and Pro-phy-lac-tic Brush Co.
W. RICHARD GUERSEY has join-
ed the staff of MacManus, John &
Adams, Inc. in Baltimore.
EDWIN F. COLEMAN . is now
with Advertisers Production Servi-
ces, Inc. in an executive capacity.
He was formerly an account man-
ager with Kenyon & Eckhardt, Inc.
iiiinir
^end i3i r llid ay
Cj r § 6 t i 5 ^Jo
December 23
Howard Breslin Don McNeill
Pinkie Herman John Waters
W. A. Stretch, Jr. Jack Lloyd
December 24
Jack Alicoate Doris Sharp
Dick Crans Naylor Rogers
December 25
Matt Brooks Peggy Stone
Hon Gamble George Lasker
Betty Olson Bob Ripley
Gladys Swarthout Josef Stopak
Arthur Perles Larry Goddean
Herman Katzman
December 26
Bernard Dudley Hibbard Ayer
Charlie Alicoate
December 27
Charlotte Chain Sam Coslow
lack Lathan Joseph E. Crenshaw
Charles Holland Ralph Smith
Oscar Levant Mark Woods
Roy Amos Thomas Mary Hutter
December 28
Dick Joy Noel McMahon Burr
Blanchard McKee
William Bohack
December 29
George Field Clyde McCoy
Wendell Niles Pert Padgett
Larry Stevens
i n 1 1 » ■ ■ »'» i¥?#»IFiWiTfViV> ill
WINDY CITY WORDAGE
By HAL TATE
• • • Larry Kurtze of the Service Unlimited TV package firm,
beaming because his "Second Cup" TV daytimer on WBKB starring
linn Burton garnered top honors in a special survey conducted by the
local Jay & Graham research firm. . . . Tommy Bartlett.
ChlCQCfO s,ar ol NBC's "Welcome Travelers" flew to Mont-
gomery, Alabama over the week-end as guest of the
Maxwell Held Air Force base. Tommy was guest of honor and emceed
the gala program dedicating the air field's new theater. . . . Chicago's
pioneer disc jockey, Norman Ross, beaming over the wonderful pre-
Xmas business at his record shop in Evanston. . . . Ben Park's new
documentary transcribed show will be released over more than 400
stations by the American Medical Association right after the first of
the year. It's a public service program based mainly on Ben's prize-
winning "It's Your Life" show.
■fr ft <£r
• • • Rosemary Wayne is considering making her TV debut
very soon. . . . The fact that Tom Moore got some 200,000 entries
on his "Home Made Toy" contest on his MBS "Ladies Be Seated"
show, aided him in snaring the Miles Laboratories firm for a
sponsor. . . . Harold Isbell recently celebrated his first — and very
successful — year on television. . . . Chuck Sebastian is the new
prexy of the Chicago Radio Correspondents Association succeed-
ing Charles Ahrens. Chuck is with FM station WFJL while
Ahrens is with UP. . . . Other officers elected were: Richard
Elliott, WCFL, vice-president; Will Whitney, WGN. secretary;
and Sam Paxton, WMBI, treasurer. ... A recent Chicago visitor
to the Mutual offices was Don C. Wirth, vice-president and general
manager of WNAM, Meenah, Wis.
ft
ft ft
ft
• • • The Barthel, Inc. record firm has reorganized with Nick
Wayne elected president and Paul Cwik, vice-president. Larry J. Anazao-
lone is secretary-treasurer. . . . Initial artists signed are singers Johnny
Hill and lemme thrush Toni Rami. . . . Jerry Colonna and Sonny Tufts
guested this week on Tommy Bartlett's "Welcome Travelers" show. . . .
Don Getz, WGN promotion director, recuperating from his recent illness.
Don was hospitalized for several weeks. . . . Another hospital case is
Norman Felton, NBC television director, who underwent an appendect-
omy. . . . Oliver Morton, manager of the NBC Central Division national
spot sales department, and salesmen Robert Flanigan, Howard Meyers
and George Halleman are back from their sales confab at WGY, Sche-
nectady. . . WJJD and WGES disc jockey AI Benson does all his pro-
grams from his south side home.
ft
ft ft
ft
• • • NBC exec Niles Trammell attended the Ad Council s
Directors meeting at the Blackstone Hotel last week. Mr. Trammell
said he didn't sign any talent while in Hollywood but he did
sign up KFI for another couple years. . . . Friday, December 23rd
is a gala day for "The Breakfast Club." It's Emcee Don McNeill's
42nd birthday and the gang will put ion a special Christmas show
featuring the appearance of Don's wife, Kay, and their three
sons, Tommy, Donnie, and Bobby. . . . Recent ABC visitors were
Joe Hartenbower and Dick Evans, general manager and sales
executive respectively of KCMO, Kansas City, and Don Searle,
ex-v.p. of the network's western division. . . . Many moons ago
this column predicted that one of the best radio and TV comedians
in town was Cliff Norton. The accolades he's receiving at .the
Sherman Hotel's "College Inn" show proves we were right. . . .
WMOB's "Press Conference of the Air" getting an excellent
reception. Chicago Congressman Sidney R. Yates, who recently
returned from Europe, was a recent guest speaker.
ft ft ft ft
PROmOTION
MBS' 'Queen' Contest
Mutual is drawing to a close its
three-month "Queen of America"
contest to select the outstanding
clubwomen in the nation and will
select the winner from among five
semi-finalists on the Jan. 6 "Queen
For A Day" program.
The promotion idea was based on
remarks made in the U. S. Senate
by distaff Senator Margaret Chase
Smith of Maine relative to the civic
contributions of the nation's club-
women.
Mutual has selected, tieing local
affiliated stations into the stunt, one
quarter finalist from each station
area and will announce their names
on the program Dec. 27. On Dec. 30,
the semi-finalists, chosen from
among the 5,000 station area win-
ners, will be announced.
Finale comes when, on the Jan. 6
program, the studio audience picks
the winner from among the semi-
finalists. The clubwoman selected
will be cited for her "leadership and
civic contribution to her communi-
ty" and will receive a large jackpot
of merchandise prizes.
"The Greatest Is Charity"
WORZ, Orlando, NBC outlet for
central Florida, has a "Toy Termin-
al" set up on Main Street as a depot
to receive contributions of used toys,
clothes etc. At regular intervals the
American Legion "locomotive" picks
up the articles and delivers them to
the Orlando Rescue Mission for re-
pair and distribution to needy fam-
ilies this Christmas. Many of WORZ's
local programs are scheduled for ori-
gination at the "Toy Terminal" and
are attracting large crowds interest-
ed to see how broadcasters go about
the business of helping worthy
causes.
Wiig Elected President
Of N. Y. AP Broadcasters
Albany — No curtailment of news
services on holidays was voted by
the New York State Associated
Press Broadcasters' Association at
their annual meeting.
The AP broadcasters also re-elec-
ted Gunnar Wiig of WHEC, Roches-
ter, as president at their one-day
session held in the Hotel Ten Eyck.
Jim Healey of WOKO, Albany, was
named v-p of the group and Norris
Paxton, AP Albany bureau chief,
secretary.
Another recommendation passed
was the substitution of Friday's
sports broadcasters football consen-
sus by a roundup of major football
games. The delegates decided to
hold a Monday meeting early in
October and have an interim meet-
ing for New York City members in
January of the coming year.
Bill Meenam of WGY, Schenec-
tady, Tom Brown of WGVA, Gen-
eva, and Bernard Buck of WNYC,
New York, were elected directors of
the organization.
Section of RADIO DAILY, Friday. December 23. 1949 — TELEVISION DAILY is fully protected by register and copyright
NEW CBS COLOR TEST PLANS SET
TELE TOPICS
THE ABC HANDOUT heralding the re-
■ turn of "A Couple of Joes" described
the show as a "television potpourrie (sic)
salted with humor, crackling with odd gags
and gimmicks, and flavored with popular
music played by acknowledged experts in
their field." Sounds good, but without
casting any doubts on the veracity of the
drumbeaters or their powers of observa-
tion, we want to say that just 'tain't so.
The show this week was divided into two
half-hour segs aired 30 minutes apart. We
caught the second one and what we saw
was something like this: Emcee Warren
Hull reads listener requests for songs. The
band, headed by Milton DeLugg, plays the
number or Joan Barton sings it. If the
musicians don't know the requested song,
the writer gets a prize such as a year's
supply of soap. That's all there is and it
adds up to an informal nothing. So infor-
mal, in fact, that trumpet player Bobby
Hackett left when the stanza was about
ten minutes old to go to work at Nick's
down in the village. . . . Hull is a glib,
polished emcee and Miss Barton a most
attractive lass, but they need more than
what the show offers. Program's major
gimmick is J. J. Morgan, a sad-cyed
Basset who roams around the top of the
piano totally indifferent to the proceed-
ings around him. ... A World Video
package, show is produced by Ed Kenner
and directed by Eddie Nugent.
D ED SMITH, sardonic sports columnist
of the Herald Tribune, loosed his
lethal typewriter the other day at sports
announcers who describe action plainly
visible to viewers and at the practice of
reading aloud the sponsor's slide as it ap-
pears on the screen. Said he: "When the
telecasting of sports was new, the notion
was that the retreaded radio announcers
employed to furnish the running comment
would have to learn a new technique.
They would have to acquire some respect
for facts, in order to avoid glaring dis-
crepancies between the thing seen and
the thing heard. And they would have to
confine their comment to collateral de-
tails not revealed in the picture, lest they
offend their auditors by telling them
things they could plainly see for them-
selves. This notion has proved grossly
over-optimistic. Videots apparently do not
object to the implication that they are
too stupid to understand what is going on
before their eyes. They don't even take
offense at the advertiser's assumption that
they are too ignorant to read a printed
line." . . . This business of reading slide
or flip-board copy has been annoying us
for some time now. It may make for im-
pact, as the Madison Ave. boys would say,
but it seems that in doing so they demon-
strate that their appraisal of their audi-
ence is the same as Brother Smith's.
Web To Transmit Color From Three Cities,
Showing Images To Public For First Time;
WOR-TV, WOIC, WCAU-TV To Co-operate In Test
(Continued from Page 1)
WOIC and WTOP, Washington;
WCAjU-TV. Philadelphia; Smith,
Kline & French, Philadelphia phar-
maceutical house, and AT&T and
local phone companies.
The test will make color airings
available to segments of the general
public for the first time. CBS will
install 15 color sets in one or more
Washington locations to which the
public will have access. In New
York the web plans to use members
of the public as observers in tests
to produce technical allocations
data. Primary purpose of the New
York tests is to provide the FCC
with such information as the ex-
tent to which color stations in dif-
ferent cities on adjacent channels
or on the same channels may in-
terfere with each other, and the
effect of diathermy and other in-
terference.
Another phase of next month's
tests is the installation of color re-
ceivers in Washington homes so
that the pictures can be observed
under normal viewing conditions.
CBS has offered to install color re-
ceivers in the homes of the seven
FCC Commissioners.
To assist laboratories and manu-
facturers, OBS is making all the
color broadcast signals available
for technical tests. It also is pro-
viding color receivers for test pur-
poses to the FCC Laboratories in
Laurel, Md., (already delivered),
and to the Senate Advisory Com-
mittee on Color Television.
In New York the broadcasts will
be over the standard transmitters
of WCBS-TV and WOR-TV. The
Washington broadcasts will be car-
ried by WOIC. Studio facilities of
WTCP, CBS radio affiliate in the
capital, also are to be used in the
Washington operations. Broadcasts
in Philadelphia, which will start
after the tests in the other cities
have gotten under way, will be
over WCAU-TV.
AT&T and the local telephone
companies in New York, Washing-
ton and Philadelphia are providing
extensive circuits not only for the
local operations but also for inter-
city transmission of the color sig-
nals via coaxial cable.
To Air Live And Via Film
The tests, which will include
both live and film programs, will
be conducted during hours that will
not interfere with the regular local
or network broadcasting schedules
of the cooperating stations. The
color transmission periods will gen-
erally be scheduled to alternate
with standard black and white
transmissions so that installation of
standard sets in homes in the three
test areas can continue without in-
terruption.
Existing black and white sets
will not receive the color trans-
mission as usable pictures unless
they are adapted.
In Washington the live pickup
equipment will be that developed
by CBS for Smith, Kline & French,
for demonstrations of the teaching
of surgical and medical procedures
before professional groups in major
cities throughout the country.
In New York, CBS will use color
film and slide pickup equipment,
together with standard black and
white film and live pickup equip-
ment, in order to study the compar-
ative interference behavior of color
and black-and-white as requested
by the FCC.
Press-Time Paragraphs
IATSE Organizing Make-Up Artists
In the first NLRB election for TV make-up and hair stylists, employes
in that category at NBC this week unanimously voted IATSE Local 798
as their collective bargaining agent, the union announced yesterday.
Contract negotiations will he started soon by Sal }. Scoppa. business
agent of the local, which is now organizing make-up personnel at all
other stations, I A said.
\iw l'ilut Plant Set By Corning Glass
Corning, N. Y. — A new pilot plant to be used initially for develop-
ment of new production methods for video tubes will be Constructed
here by the Corning Glass Works. Plant will be equipped with a 60-ton
glass melting tank and various types of conventional and experimental
glass forming and finishing machines.
NBC-TV Station Dept.
Set; Hickox Director
Continuing its divorcement of
AM and TV, NBC yesterday an-
nounced establishment of a separate
TV station relations department to
be headed by Sheldon B. Hickox,
Jr., manager of the combined de-
partment before separation.
On the staff of the new depart-
ment are Thomas E. Knode, for-
merly assistant to Carleton D. Smith,
director of tele operations; E. B.
Lyford, Stephen A. Flynn and Rob-
ert J. Guthrie, station relations
execs.
Hickox joined NBC in 1929, short-
ly after graduation from Amherst.
In 1931 he became assistant sales
traffic manager and in 1933 was
named supervisor of commercial
traffic. Two years later he was
named assistant manager of station
relations and in 1939 took over
management of the department.
Johnson Will Describe
Filming With 3 Cameras
The three-camera technique used
by Jerry Fairbanks, Inc., in the pro-
duction of low-cost video films will
be described by Russ Johnson, vice-
president of that organization when
he addresses the distribution session
of the National Television Film
Council's third quarterly forum to
be held Dec. 28 at the Hotel Astor.
John Mitchell, of UA Television,
who also is distribution chairman of
NTFC, will head the morning ses-
sion on production. He will discuss
the availability of bank financing
for television films.
Strahorn Joining Y&R
Lee Strahorn, indie radio produ-
cer, will join Young & Rubicam to
handle production on the Fred
Waring TV show, it was announced
by Everard W. Meade, radio-tele
chief of the agency. Strahorn pre-
viously was with NBC and Foote.
Cone & Belding. He will leave Cali-
fornia for New York Dec. 28.
Cassyd Elected By ATAS
Hollywood — Syd Cassyd has been
elected president of the Academy of
Television Arts and Sciences, suc-
ceeding Harry Lubcke. James Van-
diveer and H. L. Hoffman were
named vice - presidents; Robert
Packham. treasurer; Betty Mears,
secretary; Mark Finley. correspond-
ing secretary, and Dick Lane, re-
cording secretary.
Section of RADIO DAILY. Friday. Dec. 23. 1949
Master Antenna
For All TV Areas
A multiple-outlet master televi-
sion antenna system for apartment
houses, hotels, stores, schools, hos-
pitals, and office buildings is now
available for installation in all TV
areas throughout the nation, accord-
ing to an announcement by the RCA
Engineering Products Department.
The installation, known as the
RCA Television Antenaplex System
was first publicly announced last
May. but initial sales were restricted
to the eastern seaboard.
Antenaplex is designed to meet re-
quirements of both landlords and
tenants by providing TV antenna
outlets in all apartments, offices, or
other space units with a minimum
of rooftop equipment, consisting es-
sentially of an individually tuned
antenna for each transmitting chan-
nel in the given area, a master sig-
nal amplifier to boost the signals re-
ceived on all channels, and one or
more vertical lines of coaxial cable,
running through pipe wells in the
walls, with branch connections for
all outlets.
Three New York apartment own-
ers have signed contracts with the
Commercial Radio Sound Corp..
RCA sound products distributor in
the New York area, for installation
of Antenaplex systems. They are:
owners of Schwab House at 11
Riverside Drive, and developments
at 40-44 and 715 Park Avenue.
EDGIREERS —
CORSULTAATS
RALPH B. AUSTRIAN
Television Consultant
1270 AVENUE OF THE AMERICAS
NEW YORK 20, N. Y.
Tel.: CO. 5-6848
A. R. BITTER
Consulting Radio Engineers
4125 MONROE STREET
TOLEDO 6, OHIO
Tel.: Kingswood 7631
W:LLIAM L. FOSS, Inc.
Formerly Colton ft Fosi. Inc.
927 1 5th St., N.W. REpublic 3883
WASHINGTON. D. C.
Top TV Reception Atop Mt. Washington
Reception of TV programming across a distance of some 150 miles
has been reported from the Mount Washington Observatory, atop Mt.
Washington in New Hampshire. In a letter to the Hub Company, a
Boston department store, the Observatory commended the sensitivity of
their TV set, a 12'/2-inch Tele-tone table model, which they reported was
operating on a routine antenna installation. "The set works fine on both
Boston stations," the letter stated. "There are no signs of 'snow' even
during the daytime when signals are down. We are over 140 airline
miles from Boston, but we do not use amplifiers of any type. The 6000-
foot elevation probably helps eliminate the necessity of such. The Tele-
tone set is providing and will undoubtly continue to provide many
hours of enjoyment as we at the Observatory will shortly be without
outside contact except by radio and television," the message concluded.
Army SC Developing
Miniature Equipment
Small, light-weight Army Signal
Corps equipment which can be easi-
ly carried by men and withstand
extremes of climate is being de-
signed to provide fast, effective
communications networks for com-
bat troops in the field, the Depart-
ment of the Army announced. A
crystal rectifier reduced to the size
of a match head, a field switchboard
that weighs only 22 pounds and a
portable teleprinter weighing 45
pounds are among items developed
through S. C. research projects.
Miniature and sub-miniature radio
tubes have also been produced.
GE Tube Div. Announces
Three Appointments
Three new appointments have
been announced in the tube divi-
sions of the General Electric Com-
pany by J. M. Lang, manager. E. F.
Peterson has been named manager
of sales of the divisions, with head-
quarters at Schenectady. L. B. Davis
has been appointed manager of the
receiving tube division at Owens-
boro, Ky., and K. C. DeWalt has
been appointed manager of the ca-
thode ray tube division at Elec-
tronics Park, Syracuse, N. Y. All
have been associated with General
Electric for a number of years in
various capacities.
PRODUCTIOn PARADE
Motorola Plant Plans
To Double Set Output
In order to free its Chicago plant
for greater video production, Moto-
rola, Inc., will double the capacity
of its Locust Avenue radio plant in
Quincy, 111., according to an announ-
cement by Paul V. Galvin. Construc-
tion of the new plant began this
week, with completion scheduled
for March 1.
Statement By Galvin
"This step is both a consolidation
and an expansion for increased pro-
duction of our television receivers,"
said Galvin. "The new plant addition
in Quincy will be devoted to the
production of home and auto radios,
a move which in turn will enable us
to turn out more television sets in
the headquarters factory in Chicago.
Although our chief concern is
greater TV production, this move
can also be taken as evidence that,
far from being dead, demand for ra-
dio continues strong."
Two New Assembly Lines
Through the addition of the
Quincy plant, radio set output there
is expected to increase from ap-
proximately 2,800 units per day to
3,800. Two new assembly lines are
being incorporated in the construc-
tion, which will consist of about
15,000 square feet. The new facilities
will require the addition of some 100
new employees in the stepped-up
j manufacturing schedule.
Deflection Yoke Shield
In keeping with the trend of de-
veloping new time and money-sav-
ing components for TV sets, Henry
L. Crowley Co., West Orange, N. J.,
announce a new powdered-iron de-
flection yoke shield. In the shape of
two half cylinders, this new item
saves time in the assembly work on
the deflection yoke. In place of usual
winding procedure with soft iron
wire, these two cylinder halves are
slipped into place around the elec-
trical winding and held with a few
wraps of tape. The powdered-iron
shields cost approximately the same
as the soft-iron windings material
while the electrical characteristics
of the powdered-iron are better
than those of the iron wire.
Joins Airborne Instruments Lab
Herbert DuVal, Jr., for many
years with GE, has joined Airborne
Instruments Laboratory, Mineola,
N. Y., as technical assistant to H. R.
Skifter, president. DuVal was with
GE for 14 years during which time
he became head of the company's
naval electronics commercial activi-
ties. Prior to joining AIL, he was
vice-president of station WPTR, Al-
bany, N. Y.
New Magnavox Radio-Phono
The Wedgewood, a new Magnavox
radio-phonograph, which also fea-
tures Add-A-Television feature, has
been announced by Magnavox. The
new model is designed with storage
space for 14 large record albums,
part of which may quickly be con-
verted to accommodate the addition
of a TV receiver at the owner's con-
venience. The Wedgewood is design-
ed in 18th century cabinetry and
lists at $275 for the radio-phono-
graph and $469.50 with TV.
Smaller Paper Capacitors
Aerovox Corp., New Bedford,
Mass., is making a smaller paper
tubular capacitor available to the
radio electronic industries. Known
as Type P85. the capacitors feature
the same materials and general pro-
cesses used in the Aerovox Aerocon
Type P87. To achieve the miniature
size new production techniques were
required for handling minute sec-
tions, wires and other components
without sacrifice of quality and mass
production requirements.
DuMont Inputuner
A new DuMont four-section In-
putuner incorporating the latest
Mallory-Ware spiral-type Inductor,
is announced by the Electronic Parts
Div. of Allen B. DuMont Laborator-
ies. Among its advantages is the
doubling of the gain over previous
models, together with greatly im-
proved selectivity in keeping with
the advent of more and higher pow-
ered TV transmitters, local FM sta-
tions, amateur radio and other servi-
ces.
EAGIREERS—
COnSULTARTS
McNARY & WRATHALL
RADIO ENGINEERS
906 Natl. Press Bldg. 1407 Pacific Ave.
Washington 4, D. C. Santa Cruz, Cal.
Member AFCCE
L. W. ANDREWS, INC.
RADIO CONSULTANTS
219 WHITAKER BLDG.
DAVENPORT, IOWA
Phone 2-7824
GEORGE P. ADAIR
Radio Engineering Consultants
Executive 1230
Executive 5851
1833 M STREET, N.W.
WASHINGTON 6, D. C.
The National Daily Newspaper of Commercial Radio and Television
VOL. 49, NO. 57
NEW YORK. TUESDAY, DECEMBER 27, 1949
TEN CENTS
WEB, STATION '48 EARNINGS REPORTED
Stanton Predicts '50
Will Be Fine As '49
Nineteen Hundred and Forty-nine,
in many respects, was the most
successful year in CBS' 22-year his-
tory, Frank Stanton, CBS president,
said in his year-end statement,
released Friday.
He cited the "unique" position of
the web in radio programming; its
top rated TV programs; its increase
in network coverage With 185 sta-
tions now in the network fold, and
its record time sales for both radio
and television during the past year,
(Continued on Page 3)
Pope Replies to Fly Plea
In WINS-Employe Row
Washington Bureau of RADIO DAILY
Washington — 'Recalling statements
in the original petition filed by
WINS employees against sale of the
station to Publisher Generoso Pope,
attorneys for Pope have told the
Commission they cannot understand
the recent statement by James Law-
rence Fly, counsel for the WINS
employes, that "the question of
whether foreign-language broad-
casting is good or bad" is not in-
volved in the protest.
Filing further comments for Pope,
(Continued on Page 3)
Lever Sales Personnel
Announced By Official
W. W. McKee, Lever Brothers
vice-president in charge of sales has
announced the company's present
organization of Lever Brothers'
Merchandising Department.
McKee said that the department
would continue under the direction
(Continued on Page 3)
AM Total For Year Is $407,000,000,
10.9% Over '47; Expenses Up 17.5%;
Figures For FM Also Issued
Washington Bureau of RADIO DAILY
Washington — The FCC reported on Friday that AM net-
works and stations earned a total of $407,000,000 in the
calendar year 1948, with an additional $621,000 reported by
77 FM stations affiliated with AM stations and $1,026,208
reported by 89 of the 107 FM stations on the air in 1948
without affiliation with an AM outlet.
The $407,000,000 figure for AM was 10.9 per cent over
the 1947 total — but expenses were up 17.5 per cent. Total
profits before taxes, fell off thus by 10.7 per cent to $64,-
100,000, with networks accounting for 28.2 per cent of the
total. The network profit figure of $18,100,000 includes the
take of the 27 owned-and-operated stations. The four na-
tional webs and three regionals are included.
A $46,000,000 profit figure was reported by the 1,797
other stations covered in the study.
Average station income (before taxes) in 1948 reported
by 1,313 stations in operation at least two full years was
(Continued on Page 3)
For Uncle Joe
The "Voice Of America" gave
Santa Claus extensive air time on
broadcasts to the Russian people
during the Christmas season, it
was revealed Friday by a
"Voice" official, in order to show
the Russians what a fine season
Christmas is here in the land they
are taught to hate and fear.
Christmas once was Russia's out-
standing holiday.
Federal Court O'Kays
Station's Decision
Boston — A suit asking damages
and an order to force WLAW in
Lawrence to broadcast a sermon has
been dismissed on the ground that
the station has the right to decide
what programs will best serve the
public.
Judge Francis Ford said that the
Federal Communications Act "does
not expressly confer on anyone any
right to broadcast any material at
any time" in tossing out a breach
(Continued on Page 2)
Hew Sales Records
Forecast By Baker
New sales records for 1950 in the
electronics industry are anticipated
by Dr. W. R. G. Baker, vice-presi-
dent and general manager of the
electronics department of the Gen-
eral Electric Company. An estimated
80 per cent of the company's receiv-
er business next year will come
from TV set sales, Baker continued.
"The public will spend over $800,-
000,000 for TV receivers in 1950,
plus $60,000,000 for installations," ac-
(Continued on Page 7)
BMB Again Postpones Date
Release Of Second Study
The release date for the Second
Study by the Broadcast Measure-
ment Bureau has been again post-
poned, it was learned Friday by
Radio Daily. Release date had been
set for the 27th of December this
year, but is now postponed indefi-
nately until after the "first of the
year."
Dr. Ken Baker, BMB chief, Friday
said the reason for the delay is that
"my production estimates based on
the 1946 survey were wrong." Dr.
Baker said, however, that 21 states
had been completed of the "49" (in-
cluding the District of Columbia)
that were being surveyed.
This postponement is the second
since the Second Study was started
earlier this year.
Past Year OK; Next
Also Good— Sarnofi
"The year 1949 has been a good
one for the radio-television industry
and 1950 promises to be another
good year," David Sarnoff, chairman
of the board of RCA, said in his
year-end statement just released.
"Television shook off its adolesc-
ence and came into man's estate"
in 1949, the medium's "first big
year," he said. By the end of 1954,
Sarnoff predicted, there will be
about 20,000,000 receivers in Amer-
ican homes for a total audience of
about 75,000,000. The 61,000,000 radio
(Continued on Page 7)
Special Mid Century Prog.
Gets Sponsor On CBS
"Mid-Century," a special one-shot
CBS broadcast sponsored by Chev-
rolet, will be heard over the entire
web from 5 to 5:45 p.m. on New
Year's Day, it was announced Fri-
day.
The program, which entails flying
in to the United States all CBS news
bureau chiefs from key news centers
throughout the world, will examine
the accomplishments and the status
(Continued on Page 21
Record Business Reported
By WJR in Detroit
Detroit— With $684,533.00 signed in
renewal and new business between
December 1st and 19th, WJR is
having its best month in the sta-
tion's history, Harry Wismer has an-
nounced.
All major program accounts ex-
piring in December have renewed,
including Shell Oil, Standard Oil,
(Continued on Page 2)
Real Trouper
Bob Hope — the original "Mr.
Showbusiness" to twenty million
GI's — left Los Angeles by plane
Friday morning to spend HIS
Christmas entertaining thousands
of servicemen now doing duty
in Alaskan outposts. A transcrip-
tion of his departure was made
at the airport and will be part of
his next Tuesday night show over
NBC.
2
RADIO DAILY
Tuesday, Decsmber 27, 1949
Vol. 49, No. 57 Tuesday, Dec. 27, 1949 10 Cts.
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch. Vice-President; Chester B.
Bahn, Vice- President ; Charles A. AhcoL'te,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily,
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337. 7-6338.
Coble address: Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
B425 Hollywood Blvd. Phone: Gladstone 8*36
WASHINGTON BUREAU
Andrew H Older. Chief 6417 Oahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate. Manager.
612 N. Michigan Ave.
Phone: Superior 7-1044
SOUTHWEST BUREAU
Paul Girard. Manager
Tower Petroleum Bldg..
Dallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937. at the postoffice at New York. N. Y.,
under the act of March 3, 1879.
Andrews Sisters, Levey-
Settle Contract Dispute
West Coast Bureau of RADIO 'DAILY
Hollywood — Contract between An-
drews Sisters and Century Artists,
as radio representatives, has been
cancelled by mutual agreement
upon payment of accrued commis-
sion which had been withheld pend-
ing settlement of suit filed on be-
half of the Andrews Sisters on Nov.
7th.
Lou Levey, who has been personal
representative of the trio for 12
years, will continue to represent
them in all fields. Radio contracts
for their CBS "Club 15" show,
which has two years to run, remains
in force with no future commission
to Century Artists.
New Emerson Officers
Three new officers have been
elected by the Emerson Radio and
Phonograph Corporation's Board of
Directors, it has been announced.
These include Commodore John D.
Small, vice-president; Abraham
Rosen, assistant treasurer; and A. A.
Vogel. controller. Small also serves
as assistant to the president. Mr.
Rosen was formerly controller and
Vogel was assistant controller.
Buys Participating Time
CBS has signed Doubleday & Co..
book publishers, to sponsor two
separate 15-minute weekly Sunday
afternoon programs effective Jan.
8. Programs are a Galen Drake
commentary and a quiz show de-
tails of which are forthcoming. Hu-
ber Hogc & Sons is the agency in
charge.
Record Business Reported
By WJR in Detroit
(Continued from Page 1)
Metropolitan Life, Richman Broth-
ers, Mennen Shave Products and
Minute Maid Orange Juice.
In addition to program renewals,
extensive spot renewal contracts
have been signed by the Goodwill
station with Colgate Palmolive
Peet, Kellogg's Cereals, Bulova
Watch Company, Chrysler, Chevro-
let, Hudson, Pontiac, Oldsmobile
and Ford.
Along with the brisk renewal
business, WJR completed negotia-
tions for two new shows with the
signing of the "Eddy Arnold Show,"
sponsored by International Milling
Company, five times a week for 52
weeks starting January 2nd and the
sponsorship of "The Hermit's Cave"
for 52 weeks starting December 25
by the Coal Heating Service of
Greater Detroit. Two other new
major program sales are expected
shortly.
"We plan to release the exact fig-
ures for the entire year 1949 within
a week," Wismer said. "We know it
will be another record year even
higher than 1948 when we broke all
previously existing business records
for WJR. The recent renewals plus
the tremendous new business points
to a banner year for WJR in 1950."
Special Mid Century Prog.
Gets Sponsor On CBS
(Continued from Page 1)
of civilization at the half-way mark
of the 20th Century.
Ed Murrow will act as chairman
of the discussion and featured will
be the following CBS bureau chiefs:
Howard K. Smith, London; David
Schoenbrun, Paris; Winston Burd-
ett, Rome; Bill Downs, Berlin; and
Bill Costello who recently returned
to this country from Tokyo. Eric
Sevareid, Washington bureau chief,
and Larry Lesuer, chief UN corres-
pondent for CBS will also take part.
Those correspondents not already in
the United States will arrive in New
York on Dec. 30 to prepare for the
ambitious broadcast.
Agency for Chevrolet is Campbell-
Ewald, Detroit.
Motorola Has Open House
For About 12.000 People
ederal Court O'Kays
Station's Decision
(Continued from Page 1)
of contract suit brought by the
Massachusetts Universalist Conven-
tion. The suit was started when
WLAW refused to carry a S3rmon
"Is Jesus Risen?" over their airlanes
last Easter. The convention asked
that the station be ordered to broad-
cast the sermon this Easter.
The attorney for the st.ition. James
A. Donovan, said that the sermon
raised "the question of the divinity
of Christ and the theory of the
Ressurection." The charge of the
convention that constitutional free-
dom of religious expression had been
violated was answered by Judge
Ford who said that the constitution
limited only the action of Congress
and Federal agencies and not pri-
vate corporations.
Nielsen Nov. Report
Issued on Top Twenty
The latest release of National
Nielson-Ratings for the "extra-
week" November 13 to 19 shows Lux
Radio Theater, 26.2; Ja-k Benny,
22.3; and "My Friend Irma" in posi-
tions, respectively, one, two and
three.
Other top rated shows in the first
twenty include: "Talent Scouts."
20.3; Charlie McCarthy. 18.3; Walter
Winchell, 17.9; "Amos n' Andy," 17.9;
Bob Hope, 17.1; "Mystery Theater,"
16.9; Red Skelton. 16.7; "Fibber Mc-
Gee and Molly," 16.4; Dennis Day.
16.4; "Mr. Chameleon," 15.9; "Mr.
Keen," 15.2; Judy Canova, 15.1; "You
Bet Your Life." 15.1; "Inner Sanc-
tum," 14.9; "Crime Photographer,"
14.5; "Truth or Consequences," 14.5;
and "Dr. Christian," 14.4.
Nielsen Highlights show that 34
different programs have placed in
the top twenty since last October
and that "Radio Theater," Jack Ben-
ny, "Talent Scouts," Charlie Mc-
Carthy, "Amos n' Andy" and "My
Friend Irma" have consistently been
among the first ten leaders each
time.
Chicago — Motorola's second an-
nual open house attracted an esti-
mated 12,000 persons for a tour of
their radio and television plants
last week, Paul V. Galvin, president
has announced. Door prizes were
awarded each evening and a grand
prize of a television set was given
after the last night. The visitors
were given free run of the plants
and were served coffee and dough-
nuts in Motorola's cafeteria.
Suspending FM Operations
WMCA-FM suspended opera-
tions on Friday, December 30 after
being on the air for a little more
.nan a year. Norman Boggs, general
manager of WMCA, says that no
decision has been made regarding
disposition of the FM equipment.
Summing the situation up. Boggs
aid "Operating FM at WMCA is
like having a champagne taste with
a beer pocketbook."
Admiral Buys Plant
Chicago — The Admiral Corp. has
bought the General Mills plant in
Bloomington, 111. The plant was
taken over by General Mills in
January. 1948 from the Colonial
Radio Corp. for making pressure
cookers and was later used as a
warehouse. Admiral's purchase was
effective December 15 and the com-
pany plans to make radios and tele-
vision receivers at the 64,000-square-
foot plant.
Well,
I'll be
darned!
Timothy, the jaguar from South America, seems to be
overcome with amazement at what he sees. Maybe Tim is
seeing for the first time one of the new hair-dos our young
ladies are sporting these days.,
Many businessmen are amazed when they see how much
their sales have increased after advertising over W-I-T-H.
This might be due to the fact that W-I-T-H covers 92.3% of
all the radio homes in the Baltimore trading area!
Remember W-I-T-H, the radio station that produces amaz-
ing results. Call in your Headley-Reed man, he'll tell you
the whole W-I-T-H story.
BALTIMORE, MARYLAND
Tom Tinsley, President ■ Represented by Headley-Reed
Tuesday, December 27, 1949
RADIO DAILY
STANTON
Stanton Predicts '50
Will Be Fine As '49
(Continued from Page 1)
to bolster his claim that CBS has
had a terrific year.
In programming, he said, CBS
has consistently,
over the period
of the last few
months especial-
ly, led the Niel-
sen and Hooper-
atings in night-
time, daytime
and Saturday
ratings. Similar-
ly, he continued,
the web today
has more top-
rated TV pro-
grams than any
other video net-
work.
Time sales, ac-
cording to Stanton, were the highest
in the company's history with tele-
vision sales alone increasing more
than ten-fold.
CBS' 179 radio stations at the be-
ginning of 1949 have increased to
185 by the end of the year, he said
and pointed out that its TV network
now embraced 56 stations as against
24 at the beginning of the year.
Reviews Talent Gains
Stanton said that talent-wise, CBS
had added Jack Benny, Edgar Ber-
gen, Bing Crosby, Groucho Marx,
Burns and Allen, Horace Heidt, Red
Skelton, Garry Moore, Dick Haymes,
and Joan Davis to its star roster.
And that CBS television had added
Ed Wynn, Fred Waring, Clifton
Fadiman, George S. Kaufman, Abe
Burrows, Herb Shriner, "The Gold-
bergs", Faye Emerson, Ralph Bel-
lamy, Peggy Wood, Peter Lind
Hayes, Mary Healy and others. Ken
Murray, he said, has also been sign-
ed for a 1950 show.
He dwelt on the success which
CBS has had in creating and build-
ing new programs and said that it
had been "outstanding."
Columbia, Stanton stated, has also
continued its leadership in the pub-
lic service programming field.
LP Records Expanding
He said that Columbia Long-Play-
ing records had found increased
public acceptance and pointed out
that all major record companies,
with one exception [Ed. RCA], are
producing LP Microgroove Records.
RCA, he said, plans to market 33 1/3
RPM records next year.
The CBS president referred to the
organization's intensive work in
color television and said that Col-
umbia's color system had given an
excellent performance at recent
FCC hearings in Washington.
Rsal Estate Holdings
CBS, according to Stanton, has ex-
panded plant facilities for both ra-
dio and television broadcasts. He
cited the augmenting of the Grand
Central Terminal TV studios with
new space on E. 54th Street— a full
acre — for belt line production of
scenery and to provide storage
space. He said that CBS had con-
FCC Issues 1948 Earnings
Of Networks, Stations, FM
(Continued f
$38,465, or 5.9 per cent below the
1947 income average for the same
stations. For these stations, the in-
crease in average station revenues
of 6.9 per cent was over-shadowed
by a 10.4 per cent increase in aver-
age station expense. Average station
income (before taxes) in 1948
ranged from $341,257 for 46 clear
channel, 50-kw unlimited-time sta-
tions to $4,464 for 66 local part-time
stations.
A total of 581 stations, or 32 per
cent of all those in operation, re-
ported losses from broadcast opera-
tions. The great bulk of such sta-
tions (442) were from the total of
900-odd stations which started op-
eration since the end of the war.
Stations going on the air for the
first time in 1948 accounted for 235
of the total losers. About 320 sta-
tions went on the air some time in
1948.
The Commission said that 593 of
the 700 FM stations on the air at the
end of last year were licensed to
parties holding AM licenses, and
that in most cases financial reports
covered the figures for both sta-
tions. Only 77 of these stations had
additional rates for FM, with total
rom Page 1)
sales over those of their AM stations
amounting to $621,469.
Charged against these FM sta-
tions were expenses of $2,153,659 for
an overall loss of $1,532,190 per sta-
tion. The revenue amounts to $8,070,
and expenses for $27,970 for a loss
of $19,900.
Fifty-four of these FM stations
were on the air all of 1948, averag-
ing $9,300, with expenses of about
$33,600 for an average loss of $24,000
—or $2,000 monthly. Of the 77 sta
tions, the Commission said, "four
reported an income from FM opera-
tion during 1948."
Expense data for FM in joint FM-
AM operations was submitted by 65
stations — with average costs at
about $15,000.
Eighty-nine of the 107 indepen-
dent FM stations reported an over-
all income of $1,126,208— for an aver-
age of $12,650. The expense figure of
$4,182,558 came to $46,990 each, with
a total loss of $3,056,350 coming to
$34,340 per station.
Fifty-two of these stations were
on the air all year, averaging an in-
come of $19,000 with expenses of
$53,300 for an average loss of $34,300.
Three stations reported net profit.
Pope Replies to Fly Plea
In WINS-Employe Row
(Continued from Page 1)
Attorney Marcus Conn recalled the
statement by Fly in the original
protest that "the very principle
of foreign language broadcasting is
a questionable one," and that "such
broadcasting may be affirmatively
harmful."
"No amount of protestations can
alter the meaning of that para-
graph," said Cohn.
Fly, former FCC chairman, is
counsel also for the International
Ladies Garment Workers Union,
AFL, which has applied for the
WINS frequency with the claim that
it can do a better job for the public
than Pope. Cohn was formerly coun-
sel for ILGWU's New York FM sta-
tion, WFDR, and continues to rep-
resent ILGWU's other FM stations
in Chattanooga, Tenn., and Los An-
geles.
The ILGWU petition in this case
seeks an AVCO-like determination,
with the union offering to match the
$512,000 purchase price Pope . has
put up to buy the station from
Crosley. Although the union's appli-
cation was filed over a week ago, it
has not yet been given a Commis-
sion file number.
verted two Broadway theaters and
the entire Liederkranz Building to
TV studios.
And finally, Stanton said, CBS' in-
troduction of the Ed Wynn TV Show
from the west coast helped launch
Hollywood as the future world tele-
vision capital.
Lever Sales Personnel
Announced By Official
(Continued from Page 1)
of Frederick Schneller, general mer-
chandising manager. Three assis-
tants have joined him in the com-
pany's new New York offices. They
are:
James G. Gammel, formerly sales
promotion manager for the Osborn
Manufacturing Company, Cleveland,
Ohio, who is in charge of merchan-
dising for Surf, Lifebuoy, Swan and
hotel sales. Mr. Gammel was pre-
viously associated with the Comp-
ton Advertising Agency and with
Benton & Bowles, in New York
City.
H. E. Wholley, formerly with
Swift & Company in New York, is
assistant merchandising manager for
Lux Toilet Soap, Lux Flakes, Silver
Dust, and glycerine.
A. C. West, previously assistant
product manager with Standard
Brands, Inc., in New York City, who
is in charge of merchandising for
Rinso, Spry, Breeze and bulk
edibles.
The newly-created Lever post of
assistant merchandising manager for
copy and art is filled by Julian Bers,
who came to Lever Brothers from
the Federal Advertising Agency,
New York. Prior to joining Federal.
Mr. Bers was a staff member of
BBD&O and of Hicks & Geist, Inc.
William B. Bisker, as merchan-
dising office manager, fills the sec-
ond newly-created post in Lever's
merchandising department. Mi-.
Bisker came to Lever Brothers from
the Dupont Company.
Mid Century-Theme
Of NBC Documentary
NBC's "Living — 1949," as might be
expected, becomes "Living — 1950"
on January 1, and, coincident will
the change in title, will undertake
an extended inventory of the 20th
Century at midpoint, according to
Thomas C. McCray, the web's na-
tional program manager.
He said the series, in what he be-
lieved to be an innovation in net-
work programming, will devote a
three-month cycle of broadcasts to
an "interpretive treatment of im-
portant social, political, economic,
and scientific facets of contemporary
culture" starting with the first
broadcast of the new year at 4 p.m.
(EST) on Sunday, Jan. 1.
The first program in the new ser-
ies will be documented by local
items, feature stories, international
dispatches, and advertisements from
actual newspaper files of Jan. 1. 1900.
The over-all conception of the
series, according to McCray, is that
the 20th Century is essentially the
story of man's world-wide effort to
adjust for survival in a time of
swift, great change and trouble — a
struggle having two phases; (a) man
and his relationship to nature, and
(b) man and his relationship to him-
self and his fellows.
Scripts to be broadcast include:
On Jan. 8, "Man and The Earth";
Jan. 15, "Man and Man"; Jan. 22,
"Balance Sheet of Freedom"; Jan.
29, "As The Twig Is Bent." Other
titles will be announced later.
"Living" is a presentation of the
NBC Public Affairs and Education
Department. Program is written and
produced under the supervision of
Wade Arnold, public affairs director
for NBC. Lou Hazem writes the
scripts and Ed King directs. Ben
Grauer is narrator.
McCray said that the University
of the State of New York will con-
tinue to make available its home
study course in contemporary living
to listeners anywhere in the country
in cooperation with the "Living —
1950" series.
WAAM-Brewery 'Benefit'
Nets $13,000 In Two Days
More than $13,000 was collected
Friday and Saturday in the second
phase of the Gunther Brewery spon-
sored "Benefit Auction" for the Bal-
timore Colts football team over
WAAM, Baltimore video station. A
total of $6,575 was received from
bidders Saturday.
Among the prizes offered by the
program was a rent-free, $100-per-
month apartment with milk, clean-
ing, diaper service and root beer
free for a year. The winner, Marty
Walther, is the father of a 15-day-
old baby. His bid was $1,300.
Wedding Bells
Helen Gerard, an N1BC actress for
the web, and James Dolan, librarian
for the NBC Symphony, were mar-
ried in New York yesterday.
Entertainment has always drawn a crowd.
The crowd lias always sought it, or waited for
it to come to them. Wherever there was
a crowd, there were customers. And wherever
there were customers, there were people with
things to sell. (A crowd that was in a good
mood always bought more).
Today the entertainer still gets the crowd,
only he gets it faster and bigger.
Through radio he reaches crowds of ten and
twenty millions in a split second.
And along with him goes the advertiser.
In radio the largest crowds gather at that
point on the dial where the entertainment is
the best. That point today is CBS.
For the Columbia Broadcasting System
continues to be the most creative network in
providing the kind of entertainment which
captures the largest audiences.
Only on CBS will you find most of the
sponsored programs with the largest audiences
in radio (11 out of the "top 15").
And only on CBS can advertisers find most
of the available programs with the largest
audiences (7 out of the "top 10").
This is what makes CBS the most effective
traveling salesman in radio . . . reaching more
people with better entertainment., .making
the strongest impressions in all advertising.
— where 99,000,000 people gather every week
RADIO DAILY:
Tuesday, December 27. 1949
LOS ANGELES
By ALLEN KUSHNER
KENDALL FOSTER, vice-presi-
dent in charge of television for
the Wiliam Esty Company, arrived
in Los Angeles from New York to
assume production control over the
Ed Wynn TV show. According to
present plans, Foster's on the spot
supervision of the Wynn show will
continue for several weeks, with no
definite date set for the agency ex-
ecutive's return.
Jeanne Gray, radio commentator
and producer of "The Woman's
Voice," and Ralph Hancock, author,
have joined forces to produce a ser-
ies of television films, under the
banner of Gray-Hancock Produc-
tions. Shooting on the first package
of shows is already under way.
Russ Johnston, newly named vice-
president in charge of sales and dis-
tribution of Jerry Fairbanks, Inc.
returned to New York following a
week of conferences with producer
Jerry Fairbanks. Johnston flew back
to Manhattan to wind up his affairs
as director of NBC's tele film divi-
sion, actively joining the Fairbanks
organization January 1st.
KNBH will televise the world
famous Rose Parade at Pasadena
Monday, January 2 from 9: 15 a.m.
to completion with two cameras, one
using a Zoomar lens. The telecast
will be sponsored by a local sponsor.
Richard A. Moore, ass't. general
manager and director of television
operations for the ABC western
divisions, has been appointed to the
television committee of the L A
Chamber of Commerce, one of
whose more important projects is to
make Los Angeles the TV capital of
the nation.
KNBH announced the following
spot sales for the past two weeks:
U.S. Tobacco through Kudner Agen-
cy, Inc., Noma Electric Company
through Albert Frank Gunther Law,
Western International Fur Animal
Show through Julian R. Besel and
Associates, First Federal Savings
and Loan of South Pasadena
through Elwood J. Robinson Adv.
Agency, Van Kamp Seafood Com-
pany through Brisacher Wheeler
and Staff, Mission Pak through Bri-
sacher Wheeler and Staff and Chev-
rolet Dealers Service Inc., through
Campbell-Ewald Company Inc.
The Farmers Insurance Company,
Los Angeles, will sponsor the KNX
5:55-6:00 p.m., PST newscast Satur-
days, beginning Saturday, December
24th. The order, for 52-weeks, was
placed through Brisacher, Wheeler
and Staff, Los Angeles, and Mere-
dith Pratt is the KNX account ex-
ecutive. Paul Masterson will be the
newscaster.
WANTED
Totol $70,000, 12 months, on control-
ling interest in 3 new stations. All or
any part. Interesting proposition. Need
active managers.
Box No. 297, RADIO DAILY
1501 Broadway, New York 18, N. Y
California Commentary. . .
• • • Martin and Lewis won't be on video until next spring
and only then if a iat sponsor is ready with the coin, according to
Abner Greshler, agent for the comedians. . . . Jack Carson's proposed
CBS show also postponed until next year because oi two picture com-
mitments and heavy schedule of personal and hospital appearances.
. . . Ken Carson (Garry Moore show singer) this week has signed for
a singing role in a Paramount picture, as yet untitled.
ft ft ft ft
• • • Effective immediately, Harry Long has been appointed
program director of KVI, Seattle, Wash., replacing Larry Huesby,
who has resigned. . . . Station KTTV is again adding space. . . .
Thirteenth floor of Bekins Building, 1025 North
HollyWOOd Highland Ave., Hollywood, is being annexed.
. . . Ernest Felix, assistant treasurer of
ABC will be in San Francisco for several days on budget matters
pertaining to KGO, owned and operated station of ABC. . . .
Three new half-hour shows bowed in on KECA-TV last week.
"The Paul Whiteman Goodyear Revue" featuring the Whiteman
orchestra and chorus. "Mysteries of Chinatown," a new mystery
series written and produced by Ray Buffum, directed by Richard
J. Goggin and starring Marvin Miller and a new situation comedy
series co-starring comics Dick Wesson and Jim Backus in "Holly-
wood House," involving the adventures and misadventures of
hotel men.
ft ft ft ft
. . . Leo De Lyon got his big H'wood cabaret break Dec. 13th when he
opened at the Mocambo. . . . Howard Dietz and Arthur Schwartz penning
a tune called "Voodoo." inspired by a whiff of the new perfume. Guy
Lombardo will record the tune. ... At Lindy's Jack Gilford's companion
was wondering why a waiter was acting so polite to them. "Why
shouldn't he be polite to us?" explained Gilford. "This isn't his table."
4
Weekend Of Sports i Boston Baseball Player
Scheduled For ABC 1 Becomes WBZ Sportcaster
A broadcast of the Sugar Bowl
football game on Jan. 2 from New
Orleans will climax a four broadcast
series over ABC covering the week
long athletic schedule of the Mid-
Winter Sports Association in that
city during Christmas week. Series
will start with an airing of the Su-
gar Bowl boxing matches on Wed-
nesday, Dec. 28. Other events to be
broadcast include the Sugar Bowl
basketball championships on Thurs-
day and Friday, Dec. 29 and 30.
The football game will bring Ok-
lahoma and Louisiana State together
on the gridiron while boxers from
the University of Syracuse will meet
LSU leather tossers in the squared
circle. Tulane, Bradley, Villanova
and Kentucky will vie for top hon-
ors in the basketball championships.
In connection with the Sports
Carnival, Harry Wismer will air a
15-minute pick-up from the south-
ern grid classic's pre-game dinner
which will feature interviews of
famous sports personalities present.
Gillette Cavalcade of Sports will
sponsor the foeotball game.
Boston — Elbie Fletcher, former
Braves first baseman, has become a
WBZ sportscaster, the Westinghouse
station announced recently.
Fletcher will work with WBZ
sports director Bump Hadley in
both radio and television sports-
casts during the off-baseball season.
The heavy schedule of sports
broadcasts on WBZ and WBZ-TV
necessitated the addition. The sta-
tions carry the Boston Bruins home
hockey games, six radio shows
weekly and five TV shows per week.
Hadley, the director, is a veteran
of 16 seasons in the major leagues
and is also a native of the Boston
metropolis.
Stork News
Rev. Edward C. Parker, director
of the Protestant Radio Commis-
sion, is the father of a boy born
Thursday to Mrs. Parker in
White Plains, (N. Y.) Hospital.
Baby, who weighed in at seven
pounds, six ounces, will be named
Truman.
AGENCIES
GEORGE PAL, an independent
movie producer, has named Roy
S. Durstine, Inc., for his new Tech-
n i c o 1 o r production, "Destination
Moon."
HAFFENREFFER & CO., INC.
brewers of Pickwick Ale, have
named Alley & Richards, effective
January 1.
MASONITE CORP. to the Buchen
Co. of Chicago for all national ad-
vertising.
THE WALDORF - ASTORIA
HOTEL to Needham & Grohmann,
Inc., effective Jan. 1. The Hilton
Hotels Corporation, which now op-
erates the Waldorf-Astoria has the
same agency.
STUART M. LERNER COMPANY,
makers of plastic hangers and dis-
play equipment, to Ritter, Sanford
& Price, Inc. Howard Sanford is the
account executive.
FRED P. FIELDING has been
named v-p in charge of radio of the
McLain-Dorville Advertising Agen-
cy. He was formerly a v-p for the
Neal D. Ivey Agency.
POLLY WATSON has joined J. G.
Williams & Associates as an account
executive. She was formerly with N.
W. Ayer & Son, Inc. and the Ray-
mond R. Morgan Co., Hollywood.
WESLEY I. NUNN, advertising
manager of the Standard Oil Co. of
Indiana, has been elected a member
of the board of directors, of the Ad-
vertising Council, Inc.
ROBERT MILLER has been ap-
pointed manager of a new Long Is-
land branch of Miller Advertising
Agency, Inc. It is located at 116-55
Queens Boulevard, Forest Hills.
WEVD
117-119 W. 46 SL
HENRY GREENFIELD. M(. Director N Y 19
Section of RADIO DAILY. Tuesday, December 27. 1949 — TELEVISION DAILY is fully protected by register and copyright
SARNOFF HAILS VIDEO PROGRESS
TELE TOPICS
CBS, WE'RE TOLD, has dropped its
plans to buck Berle with a wrestling
pickup from St. Nick's with running com-
mentary by Abe Burrows. . . . Esquire
shoe polish is looking for a 15- or 30-
minute nighttime network show. Emil
Mogul agency has the account. . . . CBS
is sending out a call for showgirls for the
new Ken Murray show. No previous show-
biz experience necessary, they say, only
outstanding physical endowments. Call is
for tomorrow, Dec. 28, 2-4 p.m. at the
web studio building, 49 East 52nd Street.
... A return visit to "The Truex Family"
last week revealed the show to be as con-
sistently entertaining as ever. . . . NBC is
using a new black screen, developed by
Trans-Lux Corp., for several dramatic
shows. Used for rear projection back-
ground, the screen is said to be able to
absorb more "spill-light" without notice-
able loss of clarity. Screen will be used
in the future on "Howdy Doody" and,
after Jan. 1, on "One Man's Family."
•
VOU LEARN all sorts of things reading
■ the newspapers. Take the ad for a
new movie showing a scantily-clad houri
and copy as follows: "LIPS against LIPS
. . . SWORD against SWORD ... in the
world's fabulous city of SIN! Papan Queen
of 1001 Adventures!" And they call peo-
ple who watch television videots. ... Or
take the theater columnist who was
shocked to learn "that Robert Montgom-
ery is abandoning Hollywood for Manhat-
tan, but his devotion, unfortunately, will
not be theater but television." These
lines, published Friday, were followed by:
"From an unimpeachable source, it was
learned yesterday that Mr. Montgomery
has closed a deal to produce a television
show for Lucky Strike." The columnist's
"unimpeachable source" must really be an
astute guy, since the news of the Mont-
gomery show was first published in the
trade press several weeks ago.
•
A NEW SERIES based on "Our Hearts
*» Were Young And Gay" probably will
be the CBS replacement for "Tonight On
Broadway," which was dropped by Esso
Sunday. . . . Standard Oil of New Jersey
getting ready for the TV plunge. . . .
DuMont's Morey Amsterdam will emcee
NBC's special 75-minute New Year's Eve
show to be produced by Vic McLeod and
directed by Allan Newman. ... Ed Sullivan
will perform similar chores on CBS' holi-
day stanza which will feature Arthur God-
frey, Ed Wynn, Robert Q. Lewis, Abe Bur-
rows and Fred Waring. Wynn and God-
frey will be recorded. Mario Lewis is pro-
ducing and Dave Rich will direct. . . . The
"Kathi Norris Television Shopper" office,
previously in two rooms, has moved to a
five-room suite at 510 Madison to accom-
modate the growing staff, which now
numbers nine.
Says Medium 'Came Into Man's Estate' In '49;
Predicts 20,000,000 Receivers By End 1954;
Reveals New Portable Camera For Remotes
SARNOFF
(Continued
sets in the U. S. "reveals the great
potentials of television's further
growth. Eventually every radio
home should be a television home."
Sarnoff revealed that RCA soon
will be ready to field test a new
field-type cam-
era, "about the
dimensions of a
home-type mo-
tion picture cam-
era," which "is
expected to have
wide-spread use
in outdoor pick-
ups as well as in
medical and in-
dustrial televi-
sion applica-
tions."
Tui-ning to col-
or, the RCA
chief said,
"Much experimental work, as well
as further engineering development
and exploration of the radio spec-
trum, will be required before color
television attains the present status
of black-and-white. To this end,
field tests of the new RCA color
system are now under way in Wash-
ington, D. C. The preliminary re-
sults have been highly encouraging.
Cites "Progress Made"
"Notable progress is being made
by RCA Laboratories in the develop-
ment of a color picture reproducer
of the single-tube type. Perfection
of this color picture tube will great-
ly simplify television sets of the
future, because in an electronic sys-
tem it will replace the three tubes
now necessary to reproduce the
three primary colors and will make
conversion of a black-and-white re-
ceiver for reception of color pro-
from Page 1)
grams a relatively simple matter."
There are at present 98 stations
on the air and 3,700,000 receivers in
use, Sarnoff said. "In February, 1950,
RCA Victor will manufacture its
millionth television set, and sets will
come off the production lines in
greater numbers as increased mass
production makes it possible."
The year's outstanding achieve-
ments in radio-electronics and TV,
Sarnoff said, were:
Outlines "Achievements"
"1. Expansion of television as a
service to the public.
"2. Development of the RCA all-
electronic, high-definition compat-
ible color television system now be-
ing field tested.
"3. Introduction of the RCA 45-
rpm system of recorded music feat-
uring the simplest and fastest phono-
graph record changer ever devised
and providing the best quality of
reproduction.
"4. Advanced development of ra-
dar and its increased application for
national security and safety at sea
and in the air.
"5. Application of the electron
microscope and electronic techni-
ques in the fields of biology and
medicine; for example, its use in
research for close-up study of can-
cer cells and tissues."
"Auction-Aire" Renewed
Libby, McNeill & Libby has re-
newed sponsorship of "Auction-
Aire" on ABC and will extend the
show to three mid-western stations
beginning Jan. 13. New outlets are
WENR-TV. Chicago; WTVN, Col-
umbus and WXYZ-TV, Detroit.
Inter-Connection Ordered
For Television 'Carriers'
Washington Bureau of RADIO DAILY
Washington — Interconnection of
common carrier and private inter-
city TV connections was ordered
Friday by the FCC. Both AT&T,
which had objected to interconnec-
tion with such systems as the Philco
and other proposed private carriers,
and Western Union were ordered to
file amended tariffs by March 1 to
permit interconnection. At the same
time the Commission ordered a pub-
lic hearing for January 25 on
whether AT&T should be required
to interconnect with Western Union
facilities.
The Commission has already said
clearly that it feels the burden of
inter-city TV relay should eventu-
ally be born by common carriers. It
has warned that private firms anx-
ious to invest in TV carrying facili-
ties should plan on a short-term
amortization of their investment.
The thinking is that while speed in
the readying of TV relay is all to
the good now, it should be a com-
mon carrier operation.
New Sales Records
Forecast By Baker
(Continued from Page 1)
cording to the GE official. The in-
dustry plans to produce some three-
and-a-half -million receivers in 1950
to meet this demand, he added. This
represents an increase of 30 per cent
over 1949 with half of the receivers
being table models.
Television will be available to
about 65 per cent of the American
people by the end of 1950, but Baker
went on to say that many communi-
ties cannot expect television "next
year or in five years — perhaps never
in the foreseeable future." Radio
will remain the major and exclusive
service in these places with the
phonograph a necessity for many
hours of leisure, he declared.
General Electric will supply thes?
markets with many new features in
1950 and will continue to improve
the quality of equipment. Baker
said.
Highlights of G.E.'s 1949 line cited
by Baker were the first plastic cabi-
net receiver for TV, built-in anten-
nas, a black daylight picture tube
and automatic sound. As for color
TV, he said the company would be
ready to supply receivers when ap-
plications are commercialized by the
FCC. The vice-president believed
that color would not be available on
a national scale for at least five
years, however.
Manufacturers will market an es-
timated $175,000,000 worth of radio
and television receiving tubes dur-
ing the year. Baker said. The mar-
ket for transmitting and associated
tubes will be about $25,000,000 and
for industrial tubes. $10,000,000 in
1950, he added.
A new picture tube plant at Elec-
tronics Park in Syracuse, New York
will be completed in the first quar-
ter of the year. Baker stated, giving
the company "the most modern tube
engineering and manufacturing fa-
cilities in the world."
The government will spend about
$300,000,000 for electronics equip-
ment in 1950, the official estimated.
The use of radar for commercial
marine and aviation projects will
also be developed further in the
coming year, he said.
Doubleday Buys WPIX Films
In its largest single TV expendi-
ture to date, Doubleday & Co. has
signed with WPIX for sponsorship
of the 13 feature films that make up
the station's Film Package No. 3
Huber Hoge is the agency. Films
include George Bernard Shaw's
"Major Barbara" and "Pygmalion."
8
RADIO DAILY
Tuesday. December 27, 1949
COAST-TO- COAST
Clark Assistant To Cole
Charlotte, N. C. — Announcement
has been made by Charles H.
Crutchfield, general manager of the
Jefferson Standard Broadcasting
Company of the appointment of
J. B. Clark as assistant to Grady
Cole, whose WBT daily morning
program is one of the oldest radio
features in the South. Clark was
formerly with the announcing staff
of WBT and program director of
WRAL, Raleigh, WDNC, Durham,
and WAYS, Charlotte.
Awarded By Treasury Dept.
Miami, Fla. — A special treasury
department citation for promoting
the sale of U. S. Savings bonds was
presented to radio station WIOD
during the Singing Keyboard pro-
gram on December 14th. The pre-
sentation, the ionly one of its kind
awarded in the south, was made by
Raphael H. O'Malley, director of
payroll savings, U. S. Savings Bonds
division, to James LeGate, general
manager, and Robert L. Fidlar,
commercial manager, who assumed
all responsibility for promotion dur-
ing the opportunity bond drive last
summer.
WGBI Sets Essay Contest
Scranton, Pa. — WGBI has
launched an essay contest in con-
nection with its forthcoming 25th
anniversary. Students in the sta-
tion's listening area will compete
for ten prizes of twenty-five silver
dollars with a maximum of five-
hundred words on: What Radio
Means to Me. WGBI celebrates its
Silver Jubilee January 12, 1950.
Sponsoring Show
Trenton, N. J. — Taylor Provision
Company has signed for a thirteen-
week series of spots on WTTM's
afternoon femme feature, "It's A
Woman's World." Sports will plug
company's top seller, Taylor's Pork
Roll.
Elected Vice-President
Saginaw, Mich. — Robert W. Phil-
lips, manager of the new "Booth
Station" WSGW, was made a vice-
president of Booth Radio & TV sta-
tions, Inc., at a corporation board of
directors meeting held Thursday,
December 15. Phillips is a former
sales manager of WSAM and
WBCM, Bay City.
Appeal For Fire Victims
Amsterdam, N. Y. — An appeal by
station WCSS, in behalf of fire vic-
tims brought the following state-
ment from the Chapter Chairman of
the local branch of the American
Red Cross — "because of the fine ap-
peal broadcast from your station,
enough furniture and household
equipment was donated by generous
folks of our city to completely fur-
nish an apartment for them and
enough clothing to take care of the
entir«* family; father, mother and
three children."
★ THE WEEK IN RADIO *
New Highlights of the Holidays
~ ■ By BILL SILAG -
RADIO stations and networks will
save many thousands of dollars
annually as a result of the new Fair
Labor Standards Act, said R. P. Do-
herty, NAB director of employer-
employee relations. The Act permits
hiring of minors and excludes a
"wide range" of talent fees from
overtime pay consideration.
The FCC's revocation of KWIK's
license was seen by Washington law-
yers as of great possible meaning in
unraveling the knotty Don Lee case.
The KWIK license is being sought
by the International Ladies Gar-
ment Workers Union.
WSB, Atlanta, presented Emory
University with a $13,000 twin-
scanner facsimile transmitter. . . .
Lever Brothers announced its new
advertising staff headed by vee-pee
James A. Bennett . . . and H. V.
Kaltenborn defended radio's posi-
tion at a Harvard Law School
Forum.
P. Lorillard & Co. signed "Dr. I.Q."
over 52 ABC stations. . . . Miles Lab-
oratories bought the Edwin C. Hill
newscasts over ABC and 15-minutes
of "Ladies Fair" over MBS . . . and
Paramount Pictures will use heavy
paid radio exploitation to ballyhoo
"Sampson and Delilah."
Field Enterprises, Inc., the Mar-
shall Field company which operates
WJJD, Chicago, announced the or-
ganization of an FM service under
the name Functional Music, Inc.
Field spokesmen claim that the new
service can compete with present
wired music services at about one-
third to one-half the cost.
Gene Pope Jr. told WINS employ-
ees that, if Pope's application to buy
the station is approved by the FCC,
only a hand-full may expect to re-
tain their jobs. Record business was
reported by radio and video set re-
tailers and opponents of Transit Ra-
dio. Washington, D. C. promised a
court test of the D. C. Public Utili-
ties Commission's okay of street car
and bus wired music provided by
Transit.
WOR, N. Y., said a recent survey
showed news listening up over war-
time. . . . Margaret Truman's appear-
ance over ABC was fanfared with
heavy promotion . . . and B. T. Bab-
bitt Co. signed soap-operas "Nona
From Nowhere" over CBS replacing
"David Harum" which goes to NBC
next week . . . and ABC and NBC
made time available to leaders of
major political parties to discuss na-
tional policy.
Grand Central Terminal broad-
casts of 17 hours a day of music and
commercials was attacked, and de-
fended, in a series of hearings be-
fore the Public Service Commission.
Led by New Yorker editor Harold
Ross, the opponents of the broad-
casts were most vociferous and, at
this writing, had the upper hand
argument wise.
Mutual announced $3,000,000
worth of new billings and $2,000,000
worth of recent renewals. . . . CBS
topped the Hooperatings with nine
of the Top 15 positions . . . and
changes in CBC financing were sug-
gested by William Guild, chairman
of the Canadian Association of
Broadcasters. He asked for Federal
grants.
"Mutual Newsreel" scored a radio
newsbeat with inside and outside
the church coverage of the O'Dwyer-
Simpson nuptials. . . . WHOM, N. Y.
plans a series of educational broad-
casts . . . and ABC expanded its
scripting division with the addition
of four writers.
Mark Woods, ABC president,
stressed the "bold thinking" of new
sales teenies developed by ABC, in
his year-end statement. Woods said
these teenies accounted for an in-
crease in advertising and opened ra-
dio to a new field of advertisers. He
cited the 39,281,000 home radio sets
in use to bolster his assertion that
radio "has gone forward" as the
dominent mass communication med-
ium.
Radio advertising of retail men's
wear was lauded by the Better Busi-
ness Bureau . . . the Sun Oil Co. re-
newed "Three Star Extra" . . . and
the FCC was asked for a full hear-
ing on the whole problem of the
future of FM broadcasting. . . .
Gordon Olive was named head of
CBC's engineering department and
Gov. Forrest Smith of Missouri was
awarded a life membership in the
St. Louis Advertising Club.
Pierce Leaving WGAR;
Heads WDOK Operations
Cleveland — R. Morris Pierce, v-p
of WGAR, will become president of
a new AM station, WDOK, sched-
uled to begin operations about
March 1. The new outlet will be on
1260 kc with 5 kw.
Pierce, who resigned his present
post effective January 1, has been
with WGAR since it went on the air
in 1930. He was also v-p of engineer-
ing with WJR, Detroit, and KMPC,
Los Angeles, sister stations of
WGAR.
Robert A. Fox will succeed Pierce
as chief engineer for WGAR.
Negro Couple Featured
In New Series On WWRL
Activities and news in the Negro
world will be covered by Mr. and
Mrs. Uptown New York in a new
Monday through Friday series over
WWRL from 9:30 to 10 a.m. as of
yesterday, December 26.
Harlem Theme To Fore
The Mr. and Mrs. of the program
will be Ernest and Eva Callaway, a
veteran stage and screen couple. The
series will spotlfght news occuring
in Harlem and leading Negroes
from various fields will be inter-
viewed. The sponsorship of the show
will be on a co-op basis.
Don Lee Sales Brochure
A series of maps depicting the
Pacific Coast as it actually is, a
detailed analysis of all coast broad-
casting facilities, the facts behind
the 14 million residents of the west-
ern states who spend fifteen and one
half billion dollars annually— these
are the salient features of a new
Don Lee promotion piece showing
the network's strong position in
Pacific Coast radio to carry a spon-
sor's message to all the people.
The report shows that "Pacific
Coast radio is different, and that
only one network. Don Lee, is de-
signed for dependable coverage of
it." It emphasizes that the great
distance between markets, the
mountains and other natural bar-
riers such as low ground conductiv-
ity on the coast, make long-range
broadcasting impractical. Hence, is
demonstrated the necessity of using
local network stations — located in
the important markets — to reach all
the people at all times. This, Don
Lee does with its 45 network out-
lets.
Concluding that "What the adver-
tisers want is sales response," the
logical study goes behind the story
of the Pacific Coast market. A sales
response map pointedly shows a
statistical breakdown of all coun-
ties in the entire coast region and
clearly demonstrates the pulling
power of commericial messages
broadcast on the Don Lee chain.
The project was the combined
work of Herbert Sonnenburg, Pro-
motion director for the Don Lee
network, and the R. W. Webster
advertising agency.
Safety Campaign
Safety in the home is being em-
phasized by public service an-
nouncements for retailers prepared
by the Advertising Council, Inc. An
advertising portfolio has been sent
to all member stores of the National
Retail Dry Goods Association and
to subscribers of three leading ad-
vertising mat services.
The wide-spread accident rate in
homes is pointed out in the ma-
terial provided and retailers are
urged "to tie in profit-making mer-
chandise promotion with this safety
in the home campaign."
<
Movie Tieup
A contest to attract the general j
public to the opening of the film. '
East Side, West Side, at Loew's
State has been conducted by MGM 1
through the WNBC Tex and Jinx
program. Cash prizes and 500 tick-
ets were awarded for giving reasons v
for attending a Hollywood pre-
miere. A disabled war veteran,
Wilfred Puentes, was given the first
prize of $500. He is a news dealer ^
in a vets housing project in New
York. The contest ended on Sunday
night after having been conducted
for a week.
The Notional Daily Newspaper of Commercial Radio and Television
VOL. 49, NO. 58
NEW YORK, WEDNESDAY, DECEMBER 28, 1949
TEN CENTS
VIDEO IS FEATURE OF RMA PRODUCTION
State Moves To Avoid
Wide Radio-TV Strike
Frederick H. Bullen, executive di-
rector of the State Board of Media-
tion, met yesterday behind closed
doors with representatives of the
major networks and the Radio and
Television Directors Guild in an ef-
fort to prevent a walkout which
would affect live radio and televi-
sion programs throughout the coun-
try. The meeting was held in an of-
fice at the headquarters of NBC.
The current contract between the
union and the webs expires at mid-
(Continued on Page 3)
Tide Of Toys Drive
Sponsored By Pearson
Drew Pearson began a back-
breaking schedule of appearances on
radio and television programs yes-
terday in behalf of the Tide of Toys
sponsored by the American Legion.
Children in the United States are
being asked by the famed columnist
to contribute a toy from under their
Christmas tree to the Legion to be
sent to a child in Europe. Some
17.300 Legion posts will serve as de-
pots for the toys.
Pearson will appear altogether on
22 network programs including the
(Continued on Page 2)
Radio Spots Offered
By RCA To Plug Program
Camden — Spot announcements
recorded by six Hollywood stars for
promotional activities over local
radio stations are being offered RCA
Victor dealers. Consumer products
will be tied-in with an appeal for
the Screen Directors' Playhouse
(Continued on Page 2)
For Uncle Sam
Cleveland — An appeal broad-
cast by WTAM during a strike of
Cleveland Transit System employ-
ees has enabled the Post Office
to deliver mail on schedule. Post-
al authorities asked the station
to request that drivers give the
mailmen a ride and bulletins
were aired by WTAM. A second
call thanked the station and said
the mail was getting through.
Distinction
Mrs. William Paley, wife of the
chairman of the board of Colum-
bia Broadcasting System, headed
the 1949 list of America's ten
best-dressed women in a poll of
fashions editors released yester-
day by the New York Dress In-
stitute. Mrs. Paley was accorded
the same honor last year.
Gross Radio Sales
Of ABC Revealed
Revealing gross radio sales of ap-
proximately $42,300,000 for 1949 as
compared to $44,300,000 for the pre-
ceding year, Robert E. Kintner, ex-
ecutive vice-president of American
Broadcasting Company, yesterday
issued a year-end statement on the
company's radio and television ac-
tivities.
In referring to ABC's position in
radio, Kintner said:
"Our radio operations early in the
year reflected the general uncer-
tainty of the business world. At that
(Continued on Page 3)
Dean Drewry Recovers;
Victim Of Ga. Shooting
Athens, Ga. — John E. Drewry,
dean of the Henry W. Grady School
of Journalism at the University of
Georga and director of the annual
George Foster P e a b o d y radio
awards, was recovering yesterday
from gunshot wounds reported in-
flicted by the professor's ex-wife.
Miss Miriam Thurmond, secretary of
(Continued on Page 2)
New Tele Receivers 414,223 In Nov.,
Totaling 2,121,863 For 11 Months;
AM-Only Also Hit New High
P. R. Venture Rumor
Denied By Gardner
San Juan, P. R.— Ed Gardner, pro-
ducer-star of "Duffy's Tavern" yes-
terday spiked rumors that he plan-
ned to pull out of Puerto Rico and
move his radio-movie and TV pro-
duction activities back to the main-
land.
"There have been a lot of wild
rumors about our giving up this
whole thing, but, believe me, there
(Continued on Page 5/
Woulfe Gets New Post
With Lever Brothers Co.
Henry F. Woulfe, president of the
Pepsodent division of Lever Broth-
ers Company, has been elected vice-
president in charge of the parent
company's mid-western operations,
Charles Luckman, president an-
nounced yesterday. He will assume
his new duties early in February
(Continued on Page 4)
Chewy Dealers Signed
For WJZ Radio-TV Spots
WJZ and WJZ-TV have signed the
Chevrolet Dealers Association of
New York for a three-week sched-
ule of radio station breaks and one-
(Continued on Page 2)
Cleveland Stations Aid Public
In Yule- Week Transit Strike
Cleveland, Ohio — Cleveland's ra-
dio and TV stations did comprehen-
sive jobs with bulletins, news cov-
erage, special interviews and re-
motes as the city's five-and-a-half-
day transit strike came to end short-
ly after noon yesterday. Excellent
news coverage by radio and TV sta-
tions resulted in much verbatim
pick-up by newspapers. Stations co-
opciaU'd fully with all parties in the
interest of public service to dis-
seminate information and help keep
the city moving at a time when the
final Christmas rush was taking
place. There were probably few if
any newscasts throughout strike
period which did not bring listen-
ers and viewers up to date on all
developments and meetings.
After the strike broke Wednesday
night, WJW stayed on the air all
night to inform listeners of dtsrup-
(Continucd on Page 3)
Washinijton Bureau of RADIO DAILY
Washington — Fulfilling advance
predictions, TV receiver produ tion
by RMA members zoomed to a
smashing 414,223 in November — an
average of 82,845 sets for each of the
five weeks covered in the tabulation.
Actual turnout by member compan-
ies in the final week of the five was
said to be 95,813 sets.
Thus set production was well over
100,000 weekly by the middle of last
month, with non-member companies
(Continued on Page 5)
Recording Production
Increases At WOR
More than 200,000 commercial
vinylite pressings have been pro-
duced by the WOR Recording Divi-
sion in what was described by its
manager, Harry Lockwood. as "one
of the best years in our history."
The service which began ten years
ago to make reference recordings
and delayed broadcasts, is now the
largest in the East and produces the
(Continued on Page 2l
Blair Staff Expanding;
Opening Dallas Office
Chicago — John Blair, head of the
radio representative firm bearing
his name, announced here this week
that effective January 2nd, his com-
pany will open their seventh na-
tional office to be located in Dallas,
(Continued on Page 5'
Unprog'ra mined
Norfolk, Va. — A young woman,
a resident of this city, last Sun-
day perched fcr an hourand-a-
half atop the new 330-foot TV
tower of station WTAR before
she was forcibly brought down
by two local police officers. Ap-
parently bent on a suicide at-
tempt, the young woman, about
25. climbed the tower and pre-
pared to jump.
RADIO DAILY:
Wednesday, December 28, 1949
Vol. 49, No. 58 Wed., Dec. 28, 1949 10 Cts
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y„ by Radio Daily Corp., J. W.
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President; Chester B.
Bahn, Vice-President; Charles A. Alicoate,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00.
Address all communications to Radio Daily.
1501 Broadway, New York (18), N. Y.
Phone Wisconsin 7-6336, 7-6337, 7-6338.
C;.ble address : Radaily, New York.
WEST COAST OFFICES
Allen Kushner, Manager
6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU
Andrew H. Older, Chief 6417 Dahlonega Rd.
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tate. Manager.
612 N. Michigan Ave.
Phone: Superior 7-1044
SOUTHWEST BUREAU
Paul Girard, Manager
Tower Petroleum Bldg.,
Dallas, Texas
Phone: Riverside 3518-8
Entered as second class matter, April 5,
1937, at the postoffice at New York, N. Y.,
under the act of March 3, 1879.
FINANCIAL
(December 27)
NEW YORK STOCK EXCHANGE
High Low Close
ABC 8'/2 81/4 8'/4
Admiral Corp 18% 18V4 18'/2
Am. Tel. & Tel.... 145% 145 1451/8
CBS A 273/4 273/8 275/8
CBS B 27V4 27 27
Philco 331/4 32% 33
Philco pfd 85 85 85
RCA Common . .. 1 234 123/8 123/8
RCA 1st pfd 723/4 7234 7234
Stewart-Warner 12y4 12 12%
Westinghouse 32 31 1/2 31l/2
Westinghouse pfd. 103i/2 103l/2 1031/2
Zenith Radio 33 32% 325/8
NEW YORK CURB EXCHANGE
Nat. Union Radio . 25/8 2i/2 2%
OVER THE COUNTER
Bid
DuMont Lab 15%
Stromberg-Carlson 11
Net
Chg.
— %
— Ye
— %
+ %
— %
Asked
16%
121/4
Tide Of Toys Drive
Sponsored By Pearson
(Continued from Page 1)
Breakfast Club, Superman, the
Henry Morgan Show, Arthur God-
frey's program. Winner Take All
and others. He will appear on all
four networks between now and
next Tuesday. Another Pearson pro-
ject for gifts to Europe was the
Friendship Train idea which he ori-
ginated.
COmiriG MIDGQIflG
HOWARD K. SMITH, chief of the CBS Euro-
pean news staff, on Friday will arrive in New
York from London. On Sunday he will take
part in the 45-minute "Round Table" to be
broadcast over the web
MINDY CARSON, singing star on NBC, to-
day will leave for Miami, where for the next
three weeks she will fill an engagement at
Copa City, and will broadcast her web pro-
grams from WIOD.
JOHN DERR, assistant director of sports at
CBS, together with MEL ALLEN and CONNIE
DESMOND, are leaving for Miami, where next
Monday the network will broadcast the Orange
Bowl football game.
DR. RICHARD E. EVANS, the original Izaak
Walton of Chicago radio fame and heard
frequently on WLIB, is back in New York
following a number of out-of-town engage-
ments speaking on the interfaith angle of
Christmas and Chanukah.
MILTON GREENEBAUM, president and gen-
eral manager of WSAM, affiliate of NBC in
Saginaw, Mich., is in New York for conferences
at the station relations department of the
network.
JEAN GOLDSTEIN, featured on "Market
Melodies" over WJZ-TV each Thursday, yes-
terday was in Washington for a guest shot
on a Capital station and a speech before the
Women's Club
script writer for
1 a business trip
JOSEPH P. COCCIARELLI,
Italian programs, has left 0
through New England.
HOWARD MEIGHAN, Columbia network
vice-president and general executive, is in
New York from Hollywood for conferences with
officials of the network.
AL LEVIN, sales manager for WMCP-FM,
Baltimore, Md., is in New York for a few
days on business.
Recording Production
Increases At WOR
(Continued from Page 1)
largest part of all commercial re-
cordings, Lockwood stated.
WOR Recording, the only large
service bearing the station's name,
transcribes for many advertising
agencies exclusively, for popular re-
cording companies and another net-
work in addition to regular work
for Mutual, WOR and the Yankee
network.
Plans for making television films
are now in the making when WOR's
new studios open on 67th Street,
Lockwood said. The films will not be
available commercially until later,
he added.
One project of the studios has
been the making of sound tracks for
old fight films. The film is run with
an announcer recording a narration
on a disc which is then synchron-
ized.
The number of WOR commercial
recordings used nationally was not
available, Loekwood said, but he
pointed out that 70 per cent of all
spots and announcements used by
WOR were recorded by their stu-
dios.
The use of tape recording was
noted by the manager of the record-
ing studios. He said that Mutual was
obliged to record its broadcasts dur-
ing daylight saving time so that they
could be replayed at a later hour for
other parts of the country. For 22
weeks and 16 hours a day, WOR re-
cording taped the web shows with
good results.
Improved programming also re-
sults from the use of tape, Lock-
wood declared. Shows can be timed
precisely and edited with ease, he
said.
Employing about 100 people, WOR
Recording operates seven days a
week from 8 a.m. to midnight.
Moves To WHAT
Pottsville, Pa. — Jerry Gaines,
WPPA disc jockey, has joined the
staff of WHAT in Philadelphia. He
was in charge of radio production
and assistant program director for
WPPA and has been with the sta-
tion since it opened in 1946.
Radio Spots Offered
By RCA To Plug Program
(Continued from Page 1)
which will be sponsored by RCA
Victor beginning January 6.
Cary Grant, Shirley Temple, Ray
Milland, Fred MacMurray, Betty
Hutton and Alan Ladd are featured
on the 54-second transcriptions. A
strong promotional campaign for
the playhouse heard on NBC every
Friday evening at 9 p.m. (EST) is
also being planned by RCA Victor.
Newspaper ads every week in 68
cities will supplant the spots.
Chewy Dealers Signed
For WJZ Radio-TV Spots
(Continued from Page 1)
minute video announcements in be-
half of the new 1950 Chevrolet. The
deal marks one of the most exten-
sive combined campaigns to date.
The WJZ station break promotion
calls for 30 spot announcements
starting on Dec. 29 and the video
spots are set for Dec. 28, and Janu-
ary 4 and 11. Campbell-Ewald is the
agency.
Dean Drewry Recovers;
Victim Of Ga. Shooting
(Continued from Page 1)
Dean Drewry, who was felled by
bullets from the same gun was re-
ported to be in a serious condition
at a local hospital. The shooting oc-
curred Friday night.
Takes RCA-Victor Post
Camden — • Constance Hope has
been named general public relations
consultant to RCA and^subsidiaries
in matters related to promotional
and musical activities, Paul A.
Barkmeier, general manager of
RCA Victor's record department
announced yesterday.
Miss Hope formerly headed her
own publicity and public relations
organization before joining RCA in
1944 as director of artists relations
for the Red Seal division. She will
assume her new post on January 1.
The Lion's
Share
This is a picture of a baby lamb
and a baby lion. At this tender
age the lamb needs four times
as much milk as the lion. So the
lamb really gets the lion's share.
There's a sure way for you to
get the lion's share of business
in Baltimore. You just buy
W-I-T-H, the BIG independent
with the BIG audience.
W-I-T-H regularly delivers
more listeners-per-dollar than
any other station in town. And
that means that you can produce
BIG results from SMALL appro-
priations on W-I-T-H.
For the full W-I-T-H story,
call in your Headley-Reed man
today.
BoriHsTtore 3, Maryland
TOM TINSLEY, Prttldtnt
K«pr*i«nt«d by H«adl«y-R*«4
■1MIMHTIP NATION AH.V IT tOW«»D PITUT CO., INC.
Wednesday, December 28, 1949
RADIO DAILY
3
Gross Radio Sales I Cleveland Stations Aid Public] State Moves To Avoid
ABC Revealed In Yule- Week Transit Strike
(Continued from Page 1)
time, some advertisers were reluc-
tant to commit themselves to long-
term programs in face of lack of as-
surance that such advertising would
be remunerative. Others were not
sure whether to cast their lot with
television, with radio, or a combina-
tion of both. Nevertheless through
our development of new sales ideas
and techniques, the network ended
the year with gross radio sales of ap-
proximately $42,300,000 as compared
with the preceding year's $44,300,000
gross."
TV Development Reviewed
Turning to television, Kintner dis-
closed that the completion of a pro-
gram for plant facilities for TV op-
erations had been accomplished by a
capital expenditure of more than
$8,000,000. He pointed out that
these capital expenditures had en-
abled ABC to put in operation five
television stations located at strate-
gec points in New York (WJZ-TV),
Chicago ( WENR-TV ) , Detroit
(WXYZ-TV), Los Angeles (KECA-
TV), and San Francisco (KGO-TV).
The Kintner statement also points
out that approximately $3,700,000
has been spent on the ABC-TV
Center in New York and that the
network is completing the purchase
and reconversion of a 23-acre area
into the Hollywood Television Cen-
ter at a cost of approximately
$1,250,000.
Plans Baseball Series
Boston— The 1949 pennant win-
ners and World Series are still pro-
viding fuel for the hot stove league,
but WHDH is getting ready for
spring training and the 1950 base-
ball season. The station has begun
a Friday night series, Closed Circuit,
with Leo Egan under the sponsor-
ship of the Motor Car Company of
New England.
Top baseball personalities, players
and managers are interviewed by
Egan on plans for the coming sea-
son. Newcomers to Boston baseball
teams are also being introduced in
the Hub City.
Stork News
Ernest Lee Jahncke, vice-presi-
dent of the American network in
charge of stations, is the father of a
son born yesterday to Mrs. Jahncke
at the Doctors Hospital. The new-
comer weighed in at nine pounds,
four ounces and will be named
Redington Townsend. He is the
Jahnckes' fourth child, the others
being Leila. Carter and Ernest, III.
WANTED
Total $70,000, 12 months, on control-
ling interest in 3 new stations. All or
any part. Interesting proposition. Need
active managers.
Box No. 297, RADIO DAILY
1501 Broadway, New York 18, N. Y
(Continued f
tion of service. WGAR, which is on
regularly until 2:30 a.m., carried
news stories regularly until sign-off.
WSRS signed on an hour earlier
Thursday morning to warn listeners
of service stoppage.
All stations co-operated immedi-
ately with the Mayor's emergency
committee headed by C. M. Hunter,
WHK program director, using spots
with a share-the-ride pitch and tell-
ing where to get ride information
for the city's workers without pri-
vate transportation.
WTAM-WNBK's Ed Wallace had
feeds Thursday to the Camel TV
show and the Alka-Seltzer AM-net-
work shows. WJW fed two pick-ups
to ABC news shows.
On the first day of the strike,
WTAM had statements from the
union head, Tom Meany, also transit
manager Donald C. Hyde and Mayor
Thomas E. Burke. Recorded phone
conversations with the Mayor's aide,
Joseph Sullivan, and David Ralph
Hertz, impartial umpire in strike,
were used Friday. The station had
Mayor Burke on air Saturday.
A Tuesday phone recording with
transit system operating superin-
tendent regarding resumption of
service was aired.
WGAR covered the CTS (Cleve-
land Transit System) board meeting
Friday and taped a statement by
Hyde. This was used on the same
night's news broadcast with an in-
terview with Meany. A special fea-
ture was the interview with CTS
comptroller W. H. Morrison, who
explained the process of redeeming
CTS weekly passes sold in large
numbers to regular riders and stu-
dents. Station also used the record-
ed Burke talk on Saturday.
WHI used an interview with an
official of the Automobile Club and
scheduled a special panel broadcast
Thursday night. WJW carried sev-
eral on-the-street broadcasts the
rom Page 1 )
first day of the strike in addition to
telephone recordings of interviews
with strike principals.
WJMO had the city's law director,
Lee Howley, on Thursday explaining
the Ferguson Act, which covers
striking of public workers. Station
taped interviews with CTS person-
nel at the meeting on Saturday, and
more yesterday at the union meet-
ing which ended the strike. Also in-
cluded were phone interviews with
Hyde and Lang. WSRS used Burke
talk Saturday.
WEWS's Dorothy Fuldheim had
Meany and Lang live and films and
remote of the first day's traffic jam.
On Saturday the station signed on
at 10:30 a.m. for a remote from the
union meeting and followed with a
talk by Mayor Burke, which it made
available to radio stations. WEWS
cameras filmed the union meeting
yesterday for use on later newscasts.
WNBK and WXEL, the city's new-
est TV station, confined most of the
coverage to regular news shows and
bulletins.
All stations used bulletins Monday
on Common Pleas Judge Joseph A.
Artl issuing the court order which
enjoined CTS workers from con-
tinuing the strike, also bulletins fol-
lowing the union meeting which
sent workers back at 2 p.m.
Headley-Reed Expansion
Announced By Officials
Headley-Reed Co., radio and tele-
vision station reps, will move to new
and larger quarters in the Graybar
Building, 420 Lexington Avenue on
January 3, F. M. Headley, president,
has announced. The company will
acquire more than double the
amount of space they now occupy
in the Chrysler Building.
Headley also said that William B.
Faber will head up the newly crea-
ted television department of the
company and Patrick J. Sullivan
will be in charge of the new traffic
and availability department.
Cameron Higgins, formerly of
ABC and Miss Naomi Zieph of the
New York Post are new additions
to the research & promotion de-
partment, it was announced. William
Shrewsbury, formerly with Transit
Radio, and Walter Dunn, formerly
of ABC spot sales, have joined the
AM sales staff.
Wide Radio-TV Strike
(Continued from Page 1)
night on Saturday of this week and
it is reported that members have
authorized a strike at that time.
A spokesman for the union who
yesterday discussed the possibility
of a strike and its effect on the in-
dustry as a whole intimated that the
union's picket lines would be re-
spected by other labor groups such
as actors, engineers, cameramen and
stage hands. Such a development,
obviously, would result in a virtual
crippling of radio and television
program production.
Ralph Edgar
Ralph Edgar, 29, WGAR, Cleve-
land announcer, died last Thursday
in (Cleveland) Huron Road Hospital
following two-month illness. He was
best known for his program "Ask
City Hall," regular WGAR feature
for three years. This was only pro-
gram on which Mayor Thomas E.
Burke appeared regularly.
Edgar, member WGAR staff since
January, 1942, and served with in-
formation and education section
Caribbean Wing Air Transport Com-
mand between 1943-46.
Native of Chicago spent two years
at Northwestern also attended radio
school in Chicago. Broke into radio
with WGRC, Louisville, and was
with WACE, Pittsburgh, briefly.
Insomnia
Was it insomnia that led almost a hundred farm
leaders., county agents., agricultural educators.,
to gather at the KDKA studios at 5:30 the other
morning? No ! It was the celebration of KDKA's
Eighth Annual Farm Conference, an early-morning
institution throughout the rich, tri-state agricultural
area served by KDKA's Farm Hour. This eye-
opening program offers an ever-growing audience
in more than 117 BMB daytime counties. Partici-
pation costs? Most reasonable, as you'll find from
KDKA or Free & Peters.
PITTSBURGH
50,000 WATTS
NBC AFFILIATE
KDKA
WESTINGHOUSE RADIO STATIONS Inc
WBZ • WBZA • WOWO • KEX • KYW . KDKA • WBZ-TV
National Representatives, Free & Peters, except for WBZ-TV;
for WBZ-TV, NBC Spot Sale<
4
RADIO DAILY
Wednesday, December 28, 1949
LOS ANG6L6S
By ALLEN KUSHNER
BELIEVED to be the largest video
advertising drive of its type, 56
stations now are regularly televising
the Doge Corporation talking animal
commercials produced by Jerry
Fairbanks studios for Ruthrauff and
Ryan.
William J. Andrews of the KNBC,
San Francisco sales staff last week
celebrated his 25th anniversary in
the broadcasting business. He broke
into the business in November, 1924.
when he was employed by KLX,
Oakland, as a field engineer-an-
nouncer.
Milton Shrednik, KOA, Denver,
director of music, is in New York
for a ten-day visit. His NBC net-
work program "Sketches in Melody,"
originates from KOA every day.
Jennings Pierce, NBC manager of
public affairs, station relations and
guest relations, has been given an
extension of leave of absence to help
him further recover from the results
of the airplane crash which killed
singer Buddy Clark. The extension
carries over to January 1, 1950.
Sears, Roebuck & Co., has extend-
ed its contract with Don Lee Tele-
vision-KTLS to include 20 additional
announcements under two contracts,
started Dec. 7th and concluding
March 13, 1950. Film spots are sched-
uled for Monday, Wednesday and
Thursday nights. Mayers Co. placed
advertising.
Appointment of Owen James, for-
mer KECA-TV staff announcer, as a
television salesman, and Bill Mc-
Daniel, former KECA-TV salesman,
as acting sales manager for the sta-
tion was announced by Robert Laws,
sales manager of the ABC western
division.
Howard S. Meighan, vice-presi-
dent and general executive of the
Columbia Broadcasting System,
made public the contents of a letter
mailed last week to various theater
exhibitors in the Los Angeles area
regarding the exclusive rights of
CBS in the radio and television
broadcast of the Pasadena Rose
Bowl football game next Monday.
NBC has renewed its affiliation
with radio station KFI, Los Angeles,
for two years beginning Jan. 1, 1950.
KFI is owned and operated by Earle
C. Anthony, Inc. and has been affili-
ated with NBC since April 5, 1927.
Chet Huntley, CBS newscaster
and news analyst, returned from a
six-week tour of Europe last week
and will resume his Columbia Pa-
cific Network "Ten O'Clock Wire."
Man About Manhuttan. . . !
• • • UP AND DOWN THE STREET: Another N. Y. indie station
is up for sale — at the right price. . . . Geo. Jessel nixing all radio offers.
Too busy making films. . . . Bob Nathan, who's taking to the airways
as news commentator for the CIO, is being considered for a network
series by an auto manufacturer. . . . Buzz Blair taking over the direction
of the Buddy Rogers ABC show. "Pick a Date." Also continuing with
his TV activities. . . . Two of the cleverest Christmas cards to reach
this desk were from Frank Stanton and Mr. Hooper himself — both dealing
with the television theme. . . . Jill Warren has dated the Stork for a
mid-January arrival. . . . Robert Montgomery, the actor turned radio
commentator, has established residence in Nyack. N. Y., with local
political ambitions in mind. . . . For the first time in 4 years (since The
Tempest;, Arnold Moss is co-starred once again with Vera Zorina. They
are to be soloists (speaking) with the Boston Symphony ork at Boston
Dec. 30th and 31st. . . . WWRL to celebrate the New Year by boosting
its power to 5000 wattage. . . . 1950 will find Hit Parade singing star,
Jeff Clark, a very busy lad with a dozen or more TV guest shots lined
up. plus a recording deal and a screen contract in the making. . . .
Bill Bertolotti knows a guy who's so weak-willed that New Year's
Resolutions break him.
■fr ft ft ft
• • • Can't say as we envy Ed Fitzgerald right at this
moment. Ed let Carol Irwin 'con' him into accepting a role in
CBS-TV's "Mama" this Friday. Not that the part isn't good (next
to "Mama" it's the fattest part on the show) and not that the show
itself isn't a worthy one — it's just that Ed, who's been chatting
away daily and gaily for these past nine years with Pegeen over
the breakfast table, hasn't assayed a part in radio or the theater
in some 20 years now and how does a guy get back into harness
so fast and so soon. In Ed's own words, all he hopes is that he
doesn't fall flat on his pan and let his pals down. We got a hunch
Ed'll be great. How can he miss?
ft ft ft ft
• • • THE MORNING MAIL: "Dear Sid," writes Paul Gardner.
"Radio's stagnation is nowhere better exposed than in its treatment of
news. One who stayed home during the holidays could hear the same
items, word for word, on every major or minor station. Why must this
be? I don't say that the news rooms should editorialize — however, they
shouldn't use wire service releases verbatim from morning to night
with no change. To my mind, the worst exemplification of this tendency
of radio is the 11 p.m. report on WOR followed by the Herald-Trib news.
For the most part, they only change the POSITION of the items. Only
when the Herald-Trib broadcast points up an article by Lippman or
the Alsops or one of the feature writers does the supplementary program
acquire any freshness. I suggest that you write an open letter to the
networks, Sid. Why can't they build up their own features? Why is it
tha., in the N. Y. Times or Tribune of the next day, there are 50 or more
stories that might have been played up for broad listener interest?
People are not only concerned about world affairs, they're also excited
about human affairs. News is a dominant part of living today but the
radio stations are missing a bet when they all serve up the same
paprikash. Personalize it, analyze it, dramatize it, but, at least, give it
a change of pace, I say. So — what's new?"
ft ft ft ft
• • • OUR HAT'S OFF DEP'T: Guy Lebow's zingy sports-
casting. . . . The Mariners' platter of "Island of Oahu." . . . Pupi
Campo's sizzling rhumba sessions at the Havana-Madrid. . . .
Ernest Truex's delightful antics on his WPIX series. ... Vic
Damone's crooning 'at the Roxy.
CHICAGO
By HAL TATE
LARSEN Television Picture Cor-
poration, headed by William
Burton Larsen, has opened new TV
film production studios at 3177
North Broadway. They are special-
izing in low-cost action commercial
films.
"Two Ton" Baker is back doing
his WGN programs after being con-
fined to his home for a week due to
laryngitis.
'^Kukla, Fran and Ollie" are cele-
brating their third TV Christmas.
When they went on in 1947 there
were only 10,000 sets with WBKB
the only Chicago station. Now
they're on 54 stations and seen by
millions.
Chicago is certainly turning out
top TV production men. Robert
Banner, a member of the NBC staff
for the past nine months, has re-
signed to join the Fred Waring or-
ganization as TV director. Banner
won national recognition for his
work on the "Garroway-At-Large"
show.
Ernie Simon celebrated his 1st
anniversary on television Novem-
ber 29th. Television Appliance Mart
is his sponsor with Irving Rocklin
& Associates handling the account.
Harry Christian has started a new
interview show, "Food for Thought"
over WMOR. The program origi-
nates from the front of Isbell's Res-
taurant and is broadcast every Mon-
day night at 8: 45.
As of October 31st there were
266,460 TV sets in the Chicago area
according to the Electric Associa-
tion. With Xmas business, the 300,-
000 mark is a certainty.
George Biggar, WLS program ex-
ecutive, was recently elected to the
Board of Directors of the Chicago
(loop) Kiwanis Club. He was pre-
viously agricultural chairman.
Woulfe Gets New Post
With Lever Brothers Co.
(Continued from Page 1)
and will make his headquarters in
Chicago. In the meantime he will
supervise the move of the Pepsodent
division from Chicago to the new
centralized headquarters of Lever
Brothers in New York City.
1906
1949
CONFISEUR
FRENCH RESTAURANT
LUNCHEON from $2.00
DINNER from $3.00
COCKTAIL BAR
JamouAffiench CandieA
15 East 52 nd St.
AIR CONDITIONED
means Sutinete
Wednesday. December 28, 1949
RADIO DAILY
5
TV Set Production
Reaches New High
(Continued from Page 1)
probably shipping at least 20,000 sets
per week.
For the first 11 months of 1949, TV
production by RMA count reached
2,121,836. Non-member companies
are estimated to have turned out an-
other 300,000 sets, with their rate of
production constantly increasing.
Total production since the end of
the war is estimated by RMA to
have reached 3,500,000.
Turnout of sound radio sets also
rose sharply, with nearly 200,000
units equipped for FM reception.
These included 122,603 FM-AM and
FM only sets and FM reception
bands on 60,108 TV sets.
A total of 787,533 AM-only sets
brought the month's total of all types
of sets to 1,324,359— the only time
this year the total has exceeded the
million set mark. The November
total of AM-only sets was 200,000
above the highest previous mark for
the vear.
Beef Giveaway Prizes
For WMGM's Pet Beefs
Prizes of beef for expressing pet
beefs are being offered over WMGM
each Sunday on the Public Per-
formance program sponsored by
the Public National Kosher Meat
Products. Peeves ranging from "cab-
drivers who never have change
when the fare is 65 cents" to the
girl in the office who has nothing
to do and roams about asking
"How's it going?" have been ex-
pressed.
Prizes of delicatessan are given
on the show which also includes the
songs of Seymour Rechtzeit and the
Feder Sisters.
Other gripes heard in recent
weeks include the woman sports
enthusiast who calls baseball play-
ers cute, wrestlers handsome brutes,
and jockeys little boys and the guy
at a party who always walks over
the women and shouts "Let's play
strip poker."
Experimenting With FM
For Wired Music Service
Philadelphia — Experiments with
FM radio as a replacement for
leased telephone wires to transmit
canned music are being conducted
by the Muse Art Corporation, dis-
tributor of Muzak Wired Music Ser-
vice in this area. Tests to obtain
proof that FM can provide satisfac-
tory service have been made in the
past few months, according to John
B. Kelly, president of the corpora-
tion.
Engineers believe that with cer-
tain modifications. FM can replace
the leased lines, Kelly says. How-
ever, he added, no decision will be
made until final tests have been
made.
The tests have been conducted on
WIBG-FM.
Set Production Figures
Below is a monlh-by-mcnlh
tabulation
of set production as
reported
by RMA:
FM-AM
TV
and-FM
AM only
All Sets
121.238
1 A 7 711
14/,/ JO
OO 1 ,9UU
830.871
118,938
98.969
49.831
716.538
March (five weeks)
182.361
71.216
607.570
861.147
166.536
17 ^C1
acq one
673.005
163.262
28.388
449.128
640,778
160.736
40.512
471.342
672.590
July
79.531
23.843
318.104
421.478
185.706
64.179
559.076
808.961
224.532
70.936
461.532
757.000
304.773
83.013
587.267
975.053
November (five weeks)
414.223
122.603
787.533
1.324.359
2.121.836
788.955
5.770.989
8.681.780
Blair Staff Expanding;
Opening Dallas Office
(Continued from Page 1 )
Texas with Clarke R. Brown, vet-
eran time-buyer and salesman, in
charge.
Other Blair offices are located in
Chicago, New York, Los Angeles,
San Francisco, Detroit and St. Louis.
The new Dallas office will be lo-
cated in the Rio Grande Building.
Brown Will Be Manager
iBrown, manager of the new Dal-
las office, was radio director of
Lake-Spiro-Furman, Memphis agen-
cy, from 1938 to 1946. He handled
the buying activities for the Plough,
Inc. account. Later he was media
director of the Harry B. Cohen ad
agency in New York and following
that was radio and TV director of
the Gardner Advertising Agency,
St. Louis. For the past year he has
been general sales manager of the
Texas State Network. He will con-
tinue to handle regional representa-
tion for the Texas web which is
already represented nationally by
the Blair firm.
Mutual Programs Provide
Xmas Gifts For Children
A co-operative venture by Mutual
network programs and MBS affilia-
ted stations has resulted in the col-
lection of more than one million
gifts of toys and clothing for under-
privileged or war-suffering children
at home and abroad. Carleton Morse
will distribute clothing and toy gifts
to war-orphans at the San Michele
Colony in Rome, Italy, on Christmas
Day.
In addition to the Morse distribu-
tion of gifts, more than 200,000
American underpriveledged children
will receive Christmas mementos
from the Salvation Army on Christ-
mas Eve. The Salvation Army gifts
were rounded-up by Tom Moore,
emcee of "Ladies Fair." Each is hand
made and home made.
More than 675,000 children's gifts
were contributed to "I Love A Mys-
tery" and "The Bob Poole Show" by
Mutual listeners. Both of the latter
campaigns were conducted in co-op-
eration with the Foster Parents'
Plan for War Children, Inc.
Five Pillsbury Programs
Set For CBS Network
Chicago — When Pillsbury Mills.
Inc. of Minneapolis starts sponsor-
ship of the 9:15 to 9:30 a.m. <CST>
segment of Arthur Godfrey's show
on April 10, 1950, the flour firm
will be sponsoring five major pro-
grams on the CBS network.
In addition to Godfrey, the other
shows will be: "Pillsbury House
Party," formerly heard on ABC,
which switches to CBS, January
3rd; "Fun to be Young," a new show
put together especially for Pills-
bury's west coast subsidiary. Globe
Mills, which starts January 7;
"Grand Central Station," which has
been sponsored by Pillsbury for
five years; and Cedric Adams, news-
paper columnist and commentator,
whose daily five-minute program
will follow "House Party."
The complete revised schedule is
as follows: Art Linkletter's "House
Party," 2:30 to 2:55 p.m. (CST)
CBS coast - to - coast and Cedric
Adams, 2:55 to 3:00 p.m. (CST);
Both shows are five days a week.
"Grand Central Station," 11:30 to
12:00 p.m. noon on Saturdays; "Fun
to be Young," audience participa-
tion show with Jay Stewart, one
of the west coast's most popular
emcees, Saturdays 11:30 to 12:00
noon (PST) on a Pacific Coast re-
gional network which includes Salt
Lake City; and the Arthur Godfrey
show, which will be at 9: 15 to 9:30
a.m. on Mondays, Wednesdays and
Fridays one week and Tuesdays and
Thursdays on alternating weeks.
Labor-Management Series
To Be Continued On ABC
ABC will continue its Labor-Man-
agement broadcast series during
1950, it was announced yesterday.
The broadcast procedure, however,
will be reversed with the first 15-
minute time segment, 10:30 to 10:45
p.m. being devoted to management
and the second segment, 10:45 to 11
p.m. being devoted to labor. New
time arrangement bowed last night.
Robert Nathan, the labor econo-
mist, will speak for the CIO and the
NAM's "This is Your Business" will
represent management during the
first eight weeks of the series.
P. R. Venture Rumor
Denied By Gardner
(Continued from Page 1)
is no truth in any of the stuff that
they print about it," Gardner said.
"I am very happy — the sponsor is
very happy — the writers are very
happy and the only people who
seem to be unhappy are the guys
who don't understand the whole
thing."
Teodore Moscoso, Jr., president-
general manager of the Puerto Rico
Industrial Development Company,
confirmed the comment of Gardner.
"It has been forcefully brought to
our attention," Moscoso said, "that
Ed Gardner is bsing criticized for
avoiding taxes because of his having
moved his production activities to
Puerto Rico. These accusations have
been both unfair and untrue.
"Must Qualify"
"First of all, anyone who lives and
works in Puerto Rico is not subject
to Federal Income Taxes on income
earned in Puerto Rico. In the case
of Gardner, he first must qualify
under the U. S. Internal Revenue
Code regulations, as to Puerto Rican
residence and income, before any
exemptions apply to his earnings.
Secondly, Gardner was definitely
not granted exemption from Insular
taxes solely on the basis of his radio
recording activities. The certificate
of qualification under our Insular
laws was granted only because
Gardner established a new, com-
plete, independent production unit
in Puerto Rico — to plan and film full
length feature motion pictures as
well as short subject films for tele-
vision programs, in addition to his
radio programs.
"He's posted a bond of $250,000.00
of his own money — a business in-
vestment in good faith — and unless
the film productions are forthcom-
ing, local tax exemptions will not be
operative."
Short Wave Broadcast
Hits Roumanian Market
Sales of textiles, foodstuffs, ciga-
rettes and other goods skyrocketed
recently in Romania following a
Voice of America broadcast about
Romanian currency troubles. The
broadcast increased fears among the
Romanian populance that they
faced another currency devaluation.
Rumors of impending currency
stabilization moves have been prev-
alent in Romania for some time but
the buying spree really started fol-
lowing the broadcast which re-
ported that the Bulgarian State
Bank was refusing to change Ro-
manian currency.
A reliable source close to the
Romanian State Bank said that the
Bulgarian move was brought soley
on by the growing Romanian cur-
rency balance there. He said that
Bulgaria had temporarily halted
from buying Romanian goods and
exchanging Bulgarian money for
Romanian monev
"With television, you see far beyond
the horizon. Radio brings you sounds
from around the world. Electron mi-
croscopes peer deep into the world
of the infinitesimal.
These, and other "leaves" on our new
tree of knowledge are rooted in creative
research — as carried out at RCA Lab-
oratories in Princeton, N. J. Here, re-
search scientists seek new scientific
principles, improve on old ones, or put
them to new uses.
Already on their achievement list are
hundreds of important and basic develop-
ments in electronics, television, radio,
electron tubes, radar, and recorded music.
RCA research works continually to give
you better products.
Examples now working for you in-
clude: Today's sharp-eyed Image
Orthicon television cameras, television
picture tubes, compact portable radios
made possible by tiny new RCA elec-
tron tubes, the 45-rpm record-playing
system with the fastest record changer
ever devised and distortion-free records.
Research in your behalf: Creative re-
search into new principles is another
way in which RCA Laboratories work
to improve your way of living. Lead-
ership in science and engineering adds
value beyond price to any product or
service of RCA and RCA Victor.
Examples of the newest advances in radio,
television, and electronics — in action— may
be seen at RCA Exhibition Hall, 36 West
49th St., N. Y. Admission is free. Radio Cor-
poration of America, Radio City, N. Y. 20.
J*AM>JO COt*f>ORJlTJOM of JIM E J* MCA
Wor/c/ /^eac/er /n 'Rac//o — F/rsf- in ~7e/eif/'sion
Section of RADIO DAILY. Wednesday. December 28, 1949 — TELEVISION DAILY is fully protected by register and copyright
WRIGHTS ACQUIRED TO RANK FIX
T€L€ TOPICS
h
HOLLOWING "STUDIO ONE" on CBS
in New York Monday nites is an in-
formal quarter hour presided over by Faye
Emerson, without a doubt the most attrac-
tive and charming girl on the air these
days. The show isn't much — some gossip
by Miss Emerson and possibly a guest or
two — but the personality of its hostess is
so great that it usually makes mighty
pleasant viewing. Most of the time Miss
E. talks about the parties and first-nights
she attends. It's not bad, as such chatter
goes, but we've got a hunch that it would
be much more interesting if her material
were not so heavily coated with the glossy
or nite club side of show business. Miss
Emerson has definite ideas of her own on
almost every subject, and we'd like to hear
her talk about them free from the custom
that prevents a performer from saying
anything but kind words about fellow
artists in public. . . . Commercials for
milady's footwear by Ansonia that looks
all but impossible to walk in are effective-
ly delivered by Neva Patterson and fit
neatly into the rest of the segment.
Hardie Frieburg is the producer and Dick
Linkroum directs. . . . We'd like to re-
peat Miss Emerson's New Year wish for
her audience because it illustrates a point
made above — "A world that's free, a peace
that's real and a life that's a little better
this year than it's ever been before."
•
CCORES OF PRESS RELEASES heralding
all sorts of activities pass our desk
every day. Most are widely divergent in
both content and style, but almost all from
stations and networks have one thing in
common — they seldom mention competi-
tors. We were quite startled, therefore,
to receive the following in a wire from
a station in Ohio that we shall call, with
great originality, Station A: "The an-
nouncement by Station A that it would
carry a 15-hour schedule on Christmas
Day starting at 8 a.m. threw consterna-
tion into the ranks of its competitors Sta-
tions X and Y." We print this for what-
ever value it may have to instructors in
trade publicity. We withheld the station's
call letters because for all we know Sta-
tions X and Y may have thrown conster-
nation out of their ranks and right back
at Station A.
D CA VICTOR completing plans for in-
^ troduction of their new receiver line
featuring a 16-inch set for $300. . . . An-
other casualty of the New York water
>shortage is water polo at NYAC, sched-
uled for WOR-TV coverage Jan. 11. Sta-
tion will air the Columbia-Fordham bas-
ketball game instead. . . . "That Wonder-
rful Guy," situation comedy series pro-
duced by Charles Irving and starring Neil
Hamilton and Jack Lemmon bows on ABC
Jan. 4, 9-9:30 p.m. Featured will be Cyn
*thia Stone and Jo Hurt.
intensive Spot Drive
Set By Chewy, N. Y.
One of the most heavily concen-
trated spot campaigns in TV was
launched yesterday by Local Chev-
rolet Dealers Association (New
York, New Jersey and Connecticut)
to plug the unveiling of the 1950
car.
The drive, which runs through
Jan. 11, provides for nearly 300 air-
ings of one-minute teasers and new
car commercials. Success of a simi-
lar campaign for the 1949 Chevrolet
is the basis for the expanded TV
drive. Campbell-Ewald is the agen-
cy for the dealers and films were
made by Archer Productions.
Using all six New York stations,
the campaign calls for complete
blanketing of WOR-TV, with the
spots to be seen on every available
program every night for the two
week period. Participations and sta-
tion breaks have been bought on the
other stations.
Spots will be used also on the
Association's four local shows "Pan-
tomime Quiz," WCBS-TV; "Famous
Jury Trials," WABD; "Roller Der-
by" WJZ-TV, and "Winner Take
All." WCBS-TV.
WPIX Sells Boxing Show
To No Y. Hudson Dealers
Hudson Dealers of Metropolitan
New York will sponsor Saturday
night boxing from Ridgewood Grove
over WPIX beginning Jan. 7. Thir-
teen - week contract was placed
through Klores & Carter. Guy Le-
bow will describe the bouts and
Jack Murphy will direct.
TvA-SAG Meet
The boards of TvA and SAG
have agreed to meet Jan. 6 to
discuss their differences and pro-
posals for peace in jurisdiction
for TV talent. Place of the meet-
ing and conditions are still being
negotiated, with TvA suggesting
New York and SAG holding out
for Hollywood. TvA has offered
to pay half the expenses of the
SAG delegation should the meet-
ing be held in New York.
In New
Low Price Set
Philco Line
A new low-price 12 V2 inch re-
ceiver has been introduced by Phil-
co. Frederick D. Ogilby, v-p in
charge of radio and television sales
revealed yesterday. Philco has also
introduced six other new TV models
for 1950, he announced.
The model 1403 with the 12 V2 inch
screen will retail for $199.95 and has
built-in aerial, Ogilby said. It pro-
vides a 97 square inch picture and
has 20 tubes and two rectifiers.
Other models introduced range in
price from $229.95 to $479.95 and
contain such Philco features as "No
Glare" optical system, new super-
power circuit and high gain auto-
matic station selectors. The most ex-
pensive model is a combination
television receiver and radio-phono-
graph. The phonograph of this re-
ceiver plays all speeds of records,
Ogilby added.
The v-p said that production is
now in excess of 15,000 sets a week
for tele receivers.
Four Chicago-N. Y. Channels
Will Be In Work By Summer
A fourth westbound channel be-
tween New York and Chicago will
be placed in operation by AT&T
next summer thus eliminating time-
sharing by the four webs now feed-
ing network programs.
The additional channel will be
provided by a $12,000,000 microwave
relay hookup between the two cities.
The 31 towers comprising the link
have been completed and installa-
tion of equipment and testing is ex-
pected to be completed by summer.
The hookup eventually will be ex-
tended to about 50 relay stations
reaching Omaha and Des Moines.
There are now three westbound
and one eastbound channels avail-
able by coaxial cable. When the new
relay system is opened it will pro-
vide the additional westbound chan-
nel and the current eastbound chan-
nel will be moved from the coax to
radio relay. The eastbound TV chan-
nel now on the coax will be con-
verted to telephone use.
Towers 25 Miles Apart
The microwave link, in construc-
tion since August, runs through cen-
tral New Jersey, Pennsylvania, Ohio
and Indiana. Towers are from 60 to
200 feet in height, depending on lo-
cal elevation, and are about 25 miles
apart.
Standard Gets 75,
All Produced
Since '44
Standard Television Corp. has ac-
quired exclusive TV rights to 75 J.
Arthur Rank feature films, all pro-
duced since 1944, it was announced
yesterday by Irving Shapiro, presi-
dent of Standard, who negotiated
the deal with Robert S. Benjamin,
president of the Rank organization
in the U. S.
About fifty of the films included
in the package have never before
been shown in this country and all
of these have been produced during
the past two years. Total production
costs of the 75 films is $50,000,000.
Among those which have received
theatrical exhibition in this country
during the past two years are "I
Know Where I'm Going," "Tawny
Pipit," "Nicholas Nickleby," and
"Waterloo Road."
According to Shapiro, "Mr. Rank's
courageous and forward step in the
development of the television mar-
ket will result in a greater spread of
distribution and greater profits for
all motion picture companies."
Robert H. Wormhoudt is general
manager of Standard, and Howard
Linkoff heads advertising sales.
NBC Names McPartlin
Sales Chief Of WNBQ
Chicago — John McPartlin, a mem-
ber of the NBC Chicago national
spot sales staff for the past six years,
has been appointed sales manager of
NBC's local TV station. WNBQ, ac-
cording to an announcement made
here this week by I. E. Showerman.
NBC vice-president and WNBQ's
general manager.
George Morris, Jr., formerly on
the sales staff of the web's local AM
outlet, WMAQ, was named by
Showerman as McPartlin's assistant.
McPartlin had been acting as co-
ordinator of TV sales for both local
and national spot sales under Oliver
Morton, NBC central division na-
tional spot sales manager.
Hooper's
Top Ton
( Net work -November)
Texaco Theater
NBC
65.0
Toast Of Town
. . CBS
48.6
Talent Scouts
CBS
42.8
Stop The Music
ABC
39.1
Godfrey Friends
. CBS
39.1
Fireside Theater
NBC
38.1
Studio One
CBS
36.0
Big Story
NBC
35.9
Amateur Hour
NBC
35.7 ,
| Lone Ranger
ABC
34.8 j
RADIO DAILY:
Wednesday, December 28, 1949
A G € N C I € S
PROCTER & GAMBLE has ap-
pointed Leo Burnett Co., Inc.
Chicago, to work on a special ad-
vertising project.
E. HOWARD YORK has been
elected a v-p of Doremus & Co., ef-
fective January 3. He is now in
charge of the agency's Philadelphia
office.
VICTOR ARMSTRONG will be
transferred from J. Walter Thomp-
son Company's New York office to
its San Francisco office on January
1. The agency is also moving Carl
Rhodes and Lyman Avery from the
Detroit office to New York.
THE DANIEL F. SULLIVAN CO.
of Boston has moved from the Stat-
ler Building to new quarters in the
Union Savings Bank Building at 216
Tremont St., near Boylston.
BOWKER & CO., INC., a new na-
tional public relations and advertis-
ing agency, has opened in Toledo.
Ohio. Benjamin C. Bowker. presi-
dent, was formerly assistant to the
president and assistant to the chair-
man of the board of Willys-Over-
land Motors.
ROBERT E. BOUSQUET has been
named v-p of Chambers & Wiswell,
Inc. Boston, effective January 3.
LAWRENCE WISSER has been
named to the executive staff of
Storm & Klein, Inc. He was formerly
with Lawrence Fertig & Co., Inc.
and Federal Advertising Agency,
Inc.
BRISTOL-MYERS COMPANY of
Canada, Ltd., Toronto, has ap-
pointed Kenyon & Eckhardt, Ltd.,
for Resistab, a new antihistamine.
JOHN D. SMALL has been elect-
ed a v-p of Emerson Radio & Phono-
graph Corp. He will continue as an
executive assistant to the president.
WEISS AND GELLER, New York,
announces the appointment of Ernie
Byfield, Jr. as director of television,
effective immediately. Byfield was
formerly assistant director and di-
rector of sustaining shows at NBC-
TV, and for two years was a film
writer with MGM in Hollywood.
Prior to that he was in charge of the
frozen foods division of College Inn
food products.
BETTY POWELL, formerly time-
buyer at BBD&O, has been appoint-
ed radio director of America's Fu-
ture, Inc., non-profit, educational
foundation. She succeeds T. R.
Ewart, who has returned to his pub-
lic relations business in Dallas. Miss
Powell will direct promotion of the
weekly transcribed series. ' Ameri-
cans, Speak Up!," heard every Mon-
day night over New York's WINS
and on approximately 100 station
cotrt to coast,
NETWORK SONG FAVORITES
The top 30 songs of the week (more in case of ties), based
on the copyrighted Audience Coverage Index Survey of
Popular Music Broadcast over Radio Networks. Published
by the Office of Research, Inc., Dr. John Peatman, Director.
Survey Week of December 16-22, 1949
TITLE PUBLISHER
A Dream Is A Wish Your Heart Makes Wall Disney
A Dreamer's Holiday Shapiro-Bernstein
All The Bees Are Buzzin' 'Round My Honey Santly-Joy
B'bbidi Bobbidi Boo Walt Disney
Bye Bye Baby J. J. Robbins & Sons
Charlie My Boy Bourne
Dear Hearts And Gentle People E. H. Morris
Don't Cry Joe Harms
Envy Encore
Farewell Amanda Chappell
Festival O? Roses. . . •. Witmark
Hush Little Darlin' Michael
I Can Dream Can't I Chappell
I Must Have Done Something Wonderful (Undertermined)
I Never See Maggie Alone Bourne
I Wanna Go Home With You Paxton
If I Ever Love Again Paxton
I've Got A Lovely Bunch Of Cocoanuts Cornell
Jealous Heart -. Acuff & Rose
Merry Christmas Polka Alamo
Merry Christmas Waltz Advanced
Mistletoe Kiss Shapiro-Bernstein
Mule Train Walt Disney
Old Master Painter Robbins
River Seine Remick
Room Full Of Roses Hill & Range
Rudolph The Red-Nosed Reindeer St. Nicholas
Slipping Around Peer
Stay Well Chappell
That Lucky Old Sun Robbins
There's No Tomorrow Paxton
You're Always There Bregman-Vocco-Conn
Second Group
A Thousand Violins Paramount
Crocodile Tears Johnstone-Montei
Daddy's Little Girl Beacon
Everything They Said Came True Johnstone-Montei
Happy Times Harms
Hop Scotch Polka Cromwell
I Want To Wish A Merry Christmas Republic
If It Doesn't Snow On Christmas Lombardo
In Santiago By The Sea Life Music
Johnson Rag Miller
Just A Kiss Apart J. J. Robbins & Sons
Just For Fun Paramount
My Love Loves Me Famous
My Street Campbell
Rain Or Shine Bregman-Vocco-Conn
She Wore A Yellow Ribbon Regent
Sitting Bv The Window Shapiro-Bernstein
Souvenir Beacon
There's A Bluebird On Your Windowsill Mellin
Too- Whit Too-Whoo Gallico
Toot Toot Tootsie Goodbye Feist
'Way Back Home Bregman-Vocco-Conn
Wishing Star Broadcast Music
Younger Than Springtime Chappell
You're Breaking My Heart Mellin
COAST- TO -COAST
Get Well Greetings
Hartford, Conn. — Prosecutor Na-
than Hillman of the Police Court
here personally thanked listeners
of WDRC recently for sending him
more than 300 letters and postcards
during a serious illness. When he re-
turned home from the hospital, Hill-
man broadcast via telephone on Jack
Zaiman's program over WDRC. Lis-
teners were originally asked to send
cards and letters to the hospital
patient.
Radio Engineer Honored
Pittsburgh, Pa. — Duquesne Uni-
versity honored Ted C. Kenney.
chief engineer of KDKA recently
at ceremonies which dedicated the
University's FM radio station
WDUQ. The Rev. Francis P. Smith,
S.S.SP., president of Duquesne, pre-
sented a citation to Kenney for his
"genuine interest in the cause of
education by radio and especially to
the establishment and development
of educational radio at Duquesne."
Sinatra WTIC Guest
Hartford, Conn. — Frank Sinatra
was a guest on WTIC's "Juke Box
Jingles" program on December 5.
The "voice" played at the State
Theater here over the weekend, and
his interview by disc jockey Ross
I Miller was his only radio appear-
ance in the city.
Stork News
Steubenville, O. — It's a boy for
Mr. and Mrs. George H. Wilson, Jr.,
born December 2. George is pro-
gram director for WSTV, and has
currently assumed the role of Santa
Claus.
WMMW Stages Program
Meriden, Conn.— WMMWs Talent
Party heard Saturday mornings
took to the stage for a benefit per-
formance for child welfare. Decem-
ber 17th and was sponsored by
the Meriden Junior Chamber of
Commerce. The Talent Party fea-
tures promising young talent of
Central Conn. The stage show and
broadcast will emanate from the
Meriden Theater.
Streibert Participates
Athens, O— Theodore C. Streibert,
president of WOR. N. Y., participa-
ted in the inauguration ceremonies
of WOUI, educational FM station of
Ohio University. Streibert was the
guest of John C. Baker, president of
the University, who headed the cere-
monies. WOUI is a 10-watt station
and operates on 88.1 megacycles.
Negotiating Terms
Columbus, Ind.— WCSI-FM is at-
tempting to complete arrangements
with WCFL, Chicago, for broadcast
rights to the Chicago Blackhawk Ice
Hockey Games this year. Station is
also negotiating for broadcast rights
to Chicago basketball games. WCSI
was the key station here to carry
the Chicago Cardinals Professional
football games, for the past two
years.
SEE REVENUE OF $435 MILLION FOR '49
NAB Expects Figure 4.5% Above '48,
But Operating Expenses Are Up
For Member Stations, Webs
Staying In Radio-TV,
Dorothy Schiff Insists
Dorothy Schiff, publisher of New
York Post and owner of KLAC-TV,
Los Angeles, and KLAC, said yes-
i terday "I do not intend to sell
KLAC and KLAC-TV. During this
past week I refused two offers that
were in excess of $1,250,000. It is my
sincere intention to remain in the
television and radio business. KLAC
and KLAC-TV have progressed far
beyond any of our expectations.
From progress of late it appears that
KLAC-TV will be one of first tele-
vision stations in a major city to
strike black."
Hughes Forms Company
For Sale Of AM-TV Shows
Chicago — Formation of a new ser-
vice for stations called Rush Hughes
Radio and Television Features was
announced here this week by
Hughes, 25-year radio veteran, who
said he will offer a "sales-aid" ser-
vice to a 12-state area.
Rather than syndicating shows,
Hughes said he will aid stations to
sell shows patterned after successful
ones he has aired and will "break
(Continued on Page 2)
Graham. Cone Named
To D. Of C. Committee
Washington Bureau of RADIO DAILY
Washington — Appointment of
Philip Graham, president of WTOP.
Washington, and publisher of the
Washington Post, as vice-chairman
of the Commerce Department's Ad-
vertising Advisory Committee has
been announced by Secretary of
Commerce Charles Sawyer.
Stuart Peabody. assistant vice-
(Continued on Page 3)
$64 Question
"What one book, one play, one
movie — and one entertainer — do
you think has the best chance of
being remembered 50 years Irom
now?" is the question being put
to WNEW listeners* by Gilbert
Seldes on his Lively Arts pro-
gram. On Sunday, January 1 at
10 p.m. Seldes will broadcast
his listeners' opinions majority
choices.
Debate
"Television, 1950 — Good or
Bad?" will be the topic on the
American Town Meeting of Janu-
ary 3 over ABC from 9 to 9:30
p.m. Cartoonist Al Capp will sup-
port the good side while Norman
Cousins, editor of the Saturday
Review of Literature, will take
the opposite viewpoint.
Bow! Broadcasts Set
For New Year's Day
CBS, which has exclusive broad-
cast rights to both the Rose Bowl
and Orange Bowl grid classics on
January 2, has planned extensive
pre-game coverage of festival ac-
tivities prior to the actual game
broadcasts.
The web kicked-off its previews
of the Pasadena Rose Bowl Game
with a special broadcast on Dec. 23
from the West Coast which fea-
tured a top roster of CBS talent and
the Queen of the 1950 Tournament
of Roses, Marion Brown, a Pasadena
College freshman and her six-girl
court of honor. The network also
(Continued on Page 6)
Clay Morgan Resigns
As Executive Of NBC
Clay Morgan, an executive of NBC
for 13 years, 12 of which he served
as assistant to the president, has re-
signed as of December 31 to enter
business for himself as an independ-
ent public relations and publicity
consultant.
Morgan, widely known in press
(Continued on Page 2)
Washington Bureau of RADIO DAILY \
Washington — Although it found
the network in wilful violation of
the network rules, a majority of the
FCC has voted to renew the station
licenses of the Don Lee Broadcast-
ing System. Chairman Wayne Coy
and Commissioner Frieda B. Hen-
nock voted to revoke the licenses,
while Commissioner Paul Walker
did not participate. The stations are
Threat Of Web Strike
Continued Yesterday
Directors affiliated with the New
York local of the Radio and Tele-
vision Directors Guild "will defin-
ately go out on strike sometime Sat-
urday, Dec. 31" if their demands for
network recognition and wage and
hour adjustments are not met, Ben
Meyers, attorney for the Guild yes-
terday told Radio Daily between
negotiation meetings at NBC. Mey-
ers said that the major obstacle "at
(Continued on Page 2)
Soap Company Using
Spots On 6 ABC Outlets
Colgate-Palmolive-Peet Company
has signed a contract of $205,738 for
spots during 1950 on six ABC sta-
tions. The order covers 80 announce-
ments and participations a week on
WJZ, New York; WENR, Chicago;
(Continued on Page 3)
Sellers Will Join NAB
To Serve FM Division
Washington Bureau of RADIO DAILY
Washington — NAB announced
yesterday that Edward L. Sellers,
formerly executive director of FMA,
will join its staff on Jan. 1. FMA is
in the process of merging with NAB,
(Continued on Page 2)
KGB, San Diego, KDB, Santa Bar-
bara, KFRC, San Francisco, and
KHJ and KHJ-FM, Los Angeles.
In view of the extensive findings
in which the Commission sets forth
violation after violation of the net-
work rules, the decision to renew
appears to be supported only by a
desire on the part of the Commis-
sion not to tear apart the entire
(Continued on Page 6)
Washington Bureau of RADIO DAILY
Washington — NAB pre-
dicted yesterday that the to-
tal 1949 broadcast revenue
will top $435,000,000. This is
4.5 per cent better than last
year, but operating expenses
are believed to have risen 4
per cent. A possible fresh de-
cline in overall average pro-
fits in 1949 was foreseen by
(Continued on Page 3)
Symphonic Series Set
For ABC Presentation
The realms and mood of true
American orchestral music will be
explored by the American Arts
Orchestra under the direction of
Karl Krueger on a new ABC series
from 10 to 11 p.m. (EST) beginning
Tuesday, February 6.
Dr. Krueger, one-time conductor
with the Detroit Symphony Orches-
tra, is now in the process of integra-
ting the new orchestra group. He
said for the first season "the Ameri-
(Continued on Page 3)
Hudnut Will Sponsor
New Winchell Series
Walter Winchell will get a new
sponsor, William R. Warner & Co.
Inc. in behalf of Richard Hudnut
Permanent Wave and other hair
products, on January 1 for his ABC
(Continued on Page 3)
Overseas Interview
Israel G. Jacobson, director in
Hungary for the American Joint
Distribution Committee who was
held a priscner and expelled by
Hungary, was heard on the NBC
News of the World program last
night at 7:15 p.m. Jacobson was
recorded on tape by the network
following his release by the gov-
ernment in control In Hungary at
the present time.
Don Lee License Renewed;
Coy Voted For Revocation
4
RADIO DAILY
Thursday, December 29, 1949
COAST- TO- COAST
New WHDH Musical
Boston, Mass. — A new Sunday
quarter-hour, presenting mezzo-so-
prano Murielle Halle, has been log-
ged by WHDH. Sponsor is the Habi-
tant Soup Company of Manchester,
New Hampshire and Montreal. The
program, titled "Revue Musicale,"
also features organist Kenneth Wil-
son, Bill Green at the piano and
violinist Don Gordon. Musical com-
edy hits, light classics and French
art songs are the show's ingredients.
WTAM Receives Award
Cleveland, O— WTAM has been
presented with a Safety Award by
the Greater Cleveland Safety Coun-
cil and the Industrial Commission of
Ohio. As group winner, WTAM was
cited for "outstanding effort and
achievement by their supervisory
forces and employees" in maintain-
ing such a high safety standard.
Jacob E. Hines, WTAM program di-
rector, represented the station at the
presentation luncheon and received
the award in WTAM's name.
Quinn Added To WBTV Staff
Charlotte, N. C— Bill Quinn, for-
merly with radio station WTYC in
Rock Hills, S. C, has been added to
the production staff of television
station WBTV, according to an an-
nouncement by Larry Walker, di-
rector of the WBT television oper-
ation. Quinn is working with
Charles Bell, production manager.
He has been associated with the Col-
umbia University station in N. Y.,
WKLB at North Adams, Mass., as
continuity chief; assistant program
director of the rural radio network
at Ithaca, N. Y. prior to his work in
Rock Hill.
Triple Celebration
Philadelphia, Pa.— -Ramon Bruce,
disc jockey of radio station WHAT,
presented the third "Snap Club"
dance on December 16th. The "Snap
Club" is a program conducted by
Ramon Bruce heard daily over
WHAT, boasting a membership of
over 10,000. Each month a dance is
held for the members at one of the
local dance halls. On December 16th,
there was a triple celebration, the
monthly dance, the birthday of Ra-
mon Bruce, and his 4th anniversary
at WHAT.
Local Contest Winners
North Platte, Neb. — The winner ol
a speech contest jointly sponsored
by the Junior Chamber of Com-
merce here and radio station KODY
has been declared the winner of the
statewide "I Speak For Democracy"
competition. Miss Lorna Wilson
from here was declared the state
winner over 18 finalists at Lincoln.
A transcription of her speech will be
sent to Tulsa, Oklahoma, for the re-
gional finals.
Jerry Grove Joins WHAT
Philadelphia, Pa. — Jerry Grove has
joined the announcing staff of
WHAT. Jerry was formerly with sta-
tion WIP.
Man About Manhuttan. . . !
9 * © BIG! OWN SMALL TALK: A west coast radio columnist
is toying with the idea of starting a letter-writing campaign to draft
Fred Allen back to the airwaves. He can have our signature right
away. . . . Lennen & Mitchell very happy with the new Hooper. Old
Gold is the only advertiser to wind up with two TV'ers among the top
ten — "Stop the Music" in 4th slot and "Amateur Hour" in 9th. Agency
especially tickled since both shows are so low-budgeted. . . . Hy Gardner
to be heard as crystal-ball'er on "We the People" tomorrow. . . . Vic
Sack, director of CBS' "Grand Slam," planed to San Francisco to tie the
well-known knot. . . . Marion Dougherty joining J. Walter Thompson as
assistant to Bob Tucker, head of talent. . . . Earl Peed, editor of Telecast,
will be a Daddy before the new year is a month old. . . . Ivon Newman,
WVNI veep, huddling with the Daily Mirror's Over-the-River columnist,
Eddie Zeltner, regarding a nitely series of chatter beamed for the
L. I.-Bklyn trade. . . . Best of the TV spots, in our book, are Spry and
BVD. Of the 'live' spielers, give me Rex Marshall batting for Auto Lite
on "Suspense."
ft ft ft ft
000 Credit Alton Alexander with a sensational adaptation
,0f "Alice in Wonderland" and dip your lid to Lester Lewis for
putting on a great Christmas Eve stanza on his "H'wood Screen
Test"— prob'ly the finest session the show has yet enjoyed. Frank-
lin Pangborn, as White Rabbit, and Jean Aubuchon, as Alice,
were thoroughly delightful in the sketch. In fact, the whole idea
went over so big that for New Year's Eve, Lewis will offer
"David Copperfield," with Edward Everett Horton as Micawber.
ft ft ft ft
• • • THE MORNING MAIL: "Dear Sid," writes Wallace A.
Walker, gen'l manager of WFCI, Providence, R. I. "I was very interested
to note the item in your col'm of Dec. 22nd regarding using Walter
Kieman on a big night-time variety show. I have talked to ABC many
times in the past two years urging the exact same thing. Many other
station managers have agreed with me and we would be most happy
if someone could bring this to a head." (Ed. note: What do I hafta do
now to get some action — get up a petition?)
ft ft ft ft
000 Incorporation of the firm of Roger Brown, Inc., as
successor to the Earle Ferris Co., Inc., has just been announced.
All stock in the predecessor company has been obtained by
Brown, who is the firm's new president. Earle Ferris will serve
as chairman of the board. Roger Brown, who's 35 years old,
joined the Ferris organization in Nov. 1945, and became gen'l
manager in '46. Earle Ferris will continue as a public relations
counsel, as well as operating Radio Feature Service, Inc; Hope
Associates Corp., and as N. Y. head of the Ferris and Harshe
partnership.
ft ft ft ft
• • • Ralph Slater, the famed hypnotist just back from a year
in England, asks the col'm to contact Bob Tighe, former managing editor
of Radio & Television Journal. Seems Ralph needs Tighe as a witness
for a case that comes up in the Brooklyn Federal Court Jan. 4th. It
further seems that the manufacturers of sleeping pills are no end irked
with friend Ralph over his "Time To Sleep" record, claiming that it is
impossible to be put to sleep from the playing of the record, Ralph sez
if he can't prove his* case, he'll eat the record — and it's made of vinalite.
As an innocent bystander, our dough is on Slater. We've seen him work
too often to doubt his powers. If Bob Tighe is listening in on this, he
can reach Ralph at 155 W. 72nd St., N. Y. C.
AG6NCKS
THE NATIONAL ADVERTISING
AGENCY web will hold its an-
nual eastern meeting in the War-
wick Hotel, Philadelphia, on Janu-
ary 28-29. Fort Wayne, Ind., will be
the scene of the western meeting on
January 20-22 at the Van Orman
Hotel.
KAY ROBERTS has severed affili-
ations with Mildred Fenton. She has
retained clients Cathy Mastice,
Sheriff Bob Dixon and Dickie Orlin
in addition to three package shows
and other deals.
SEWARD SMITH has joined the
New York staff of Brooke, Smith,
French & Dorrance, Inc.
STANDARD VARNISH WORKS
to Lucerna Company, Inc. Radio
television, newspapers, magazines
and trade papers will be used.
AMERICAN HALVAH CANDY
PRODUCTS have appointed the Al-
vin Epstein Advertising Agency.
Jean Epstein is the account execu-
tive.
J. STUART MACKAY has been
named assistant general manager of
All-Canada Radio Facilities Ltd., ef-
fective January 1.
THE PAUL LYNN HELLER AD-
VERTISING AGENCY of Washing-
toin, D. C, will operate as a cor-
poration after Jan. 1.
KING - SIZE SHOES, INC., of
Brockton, Mass. to David O. Alber
Associates, Inc. for a promotion
campaign.
RIKERS, INC., New York Res-
taurant chain, has engaged William
Warren, Jackson & Delaney. Radio
advertising will be used. Contracts
have been signed with WJZ, for a
13-week test campaign. Stevens P.
Jackson is the account executive.
WEVD
117 119 W. 46 SL
HENRY GREENFIELD. Mg. director N Y 19
:
SEE PAGES
1131 to 1144
FOR A COMPLETE
SECTION
DEVOTED
TO
FREQUENCY
MODULATION
GIVING
FM STATIONS
IN OPERATION
FM ASSOCIATION
PERSONNEL
&
OTHER
USEFUL
INFORMATION
ONE OF 1001
SUBJECTS COVERED
IN THE
RADIO ANNUAL &
TELEVISION
YEAR BOOK
for 1949
6
RADIO DAILY
Renew Don Lee Web
License; Coy Opposed
(Continued from Page 1)
structure of today's network broad-
casting. It is well authenticated that
the Commission has before it
charges of as serious a nature
against the major networks. Had it
refused to renew the Don Lee licen-
ses it might have been forced to
take similar action against the na-
tional network, in view of insiders
here.
What seems likely is that the en-
tire picture of network operation
will be studied in a general hearing
as soon as the Commission can find
the time to call it. A tightening of
the network rules may then be
sought, with renewed warnings that
compliance will be expected.
May Revise Communications Act
In the meantime, the Commission
is thought to be determined to push
its efforts on Capitol Hill for revi-
sions of the Communications Act
which will make it better able to
cope with violations of the sort en-
gaged in by Don Lee. Specifically,
the Commission is certain to try to
win the right to impose penalties
less severe than license revocation.
"Had the authority to order a sus-
pension, assess a penalty or impose
some other action of less than a
'death sentence' we should have no
hesitancy whatsoever in doing so in
this case," the Commission majority
said yesterday.
Earlier in the same paragraph it
stated after 43 paragraphs of find-
ings of violation that "we are con-
vinced that the attitude which
responsible Don Lee officers dis-
played in this record with respect to
the Commission's chain broadcast-
ing regulations — an attitude which
can at best be characterized as one
of indifference — warrants critical
examination of the qualifications of
the applicant to be a broadcast li-
censee."
Jones Supports Miss Hennock
Commissioner Robert F. Jones,
one of the majority, said he agreed
with Miss Hennock's dissent, but
that he could not deny the Don Lee
renewals because "the activities of
other major networks described in
complaints and other facts in the
Commission files parallel the prima
facie evidence upon which the Com-
mission designated the Don Lee ap-
plications for renewal on February
15, 1946. Since no other major net-
works' licenses have been designa-
ted for hearing while the instant
proceeding has been pending, equal
justice under the Commission's net-
work rules requires that the licenses
of Don Lee Broadcasting System be
renewed."
AC - DC Transcription Players
Tape, Wire, Disc Recorders
Sales-Rentals-Service
MILLS RECORDING CO.
161 N. Michigan Ave.
Chicago, III. Do 2-4117
WINDY CITY WORDAGE
By HAL TATE
• • • James Shelby, radio director oi the McCann Erickson ad
agency, leit over the week-end ior a two-week stay in Florida. He'll spend
some time in Tampa and then goes on to Miami. . . . Bradley Kincaid. the
the original "Kentucky Mountain Boy," now a WWSO
ClliCCICfO (Springfield, Ohio) executive, will be featured guest on
the Phillips 66 WLS-National Barn Dance on Saturday
night. . . . New World Distributors, local DuMont TV set distributors,
have renewed Frann Weigel's "Stop the Record" show on WGN-TV for
an additional 13 weeks. Show, a daily hour program broadcast on
WGN-TV, is a Rose Dunn-Stan Joel package. . . . Montgomery Motor
Sales is trying something new in this country by starting sponsorship
of Sunday soccer games over WBKB. The Sidney Clayton agency placed
the business with Jack Flatley, account executive for WBKB.
tfr tr # #
• • • Beulah Karney, who's been telling the gals around
town what cooks for years, will probably launch a regular TV
show over WENR in a few weeks. She's had sponsors like Col-
gate's, Celanese and others on for nearly 8 years on her WENR
show. . . . Johnny Desmond, singing star of Don McNeill's "Break-
fast Club," is cutting two new sides for M-G-M records. They're
"C'Est Si Bon" and "If You Could Care for Me." . . . Rush Hughes
Radio and Television Features gets under way shortly after the
first of the year. Rush, one of radio's pioneers having been in the
business over 25 years, will not set up a syndicated transcription
firm, but will instead lease programs in each locality with local
announcers handling the programs. Rush will personally aid sta-
tions in making sales in their respective communities. . . . Chuck
Acree is now syndicating his "Something to Talk About" column
to more than 200 newspapers. His Mutual "Man on the Farm"
show goes merrily along.
# & # #
• • • Radio stars dominate the stage shows which Balaban &
Katz is presenting at their neighborhood theaters for the first time in
years. Jerry Colonna, Johnnie Johnston, Penny ("Blondie") Singleton
head the bill at the Uptown, while Mel Torme, Ella Fitzgerald and Jerry
Murad's Harmonicats have star billing at the Marbro. . . . Horace Heidt's
find, Dick Contino, heads his own revue at the Southtown. . . . Allied
Automobile Company has bought two shows on WBKB — both quarter-
hour programs across-the-board. One stars Negro singing star Fletcher
Butler while the other is a variety film program. Charles S. Timken
Agency handles the Allied acount. . . . Robert Savage, continuity editor
of ABC in Chicago, was the author of an original script. "The Christmas
Story," presented by the web last week.
# # # &
• • • A two - hour all - star program headed by Henny
Youngrhan, will be presented by WGN-TV New Year's Eve under
the sponsorship of the Chicago Motor Club. Art Jarrett, the Step
Brothers and scores of other acts will parade before the cameras
during the special New Year's Eve party. . . . Esther Rojewski,
WBKB camera girl, and Tom Moore of that station's transmitter
department eloped and are spending a three-week honeymoon in
Florida. Phil Ruskin, a member of WBKB's crew, has been pro-
moted to assistant director. . . . Herbert S. Laufman & Co., TV
producers, proud of the records chalked up by two of their pro-
grams— Fairteen Club co-sponsored by the Fair store and Pepsi-
Cola, and "Women's Magazine of the Air," sponsored by the
Hyland Electrical Supply Company. Both shows have chalked up
fine ratings and have been renewed numerous times by the
sponsors.
ft & H
Bowl Broadcasts Set
For New Year's Day
(Continued from Page 1)
plans special programs on Dec. 29,
.30, 31 and Jan. 2, featuring Red
Barber, the coaches of the Califor-
nia and Ohio State football teams,
and assorted celebrities of the sports
world and the Tournament of Roses.
Also, CBS will broadcast a de-
scription of the colorful Tourna-
ment of Roses parade on Jan. 2.
Game broadcast time has been
set for 4:45 p.m. to approximately
7:30 p.m. (EST) next Monday. The
game will be telecast live over
KTTV, Los Angeles, with filmed
highlights to be shown over the full
CbS-TV web on Tuesday, Jan. 3.
Three Special Shows Set
Building up to the Orange Bowl
contest which pits Santa Clara
against the University of Kentucky
at Miami on January 2, CBS has
announced three special preview
broadcasts for Dec. 28, 30 and 31.
Sportscasters Mel Allan and Con-
nie Desmond will do a quarter-
hour feature report on the 28th in-
cluding interviews with Bowl offi-
cials and sportswriters. On the 29th,
Allan and Desmond will interview
the coaches of the Bowl contestants
and on the 31st will air a descrip-
tion of the New Year's Eve Orange
Bowl Parade at 11:15 p.m. (EST).
The actual game broadcast will
be aired from 1:45 to 4:45 p.m.
(EST) under the sponsorship of
Gillette Safety Razor Co. over the
full aural web with a live telecast
ever WTJV, Miami. Filmed high-
light? will be telecast to the full
TV net on Jan. 3.
ABC Covering Games
Accounting for a full afternoon's
programming on Dec. 31, MBS will
air, starting at 1:45 p.m. (EST),
exclusive play-by-play descriptions
of the annual Blue-Gray and East-
West ioctball classics. Sponsored Dy
Gillette Safety Razor Co., the Blue-
Gray game will emanate from
Montgomery, Ala., and the East-
West feature from San Francisco.
The web has also contracted for
exclusive coverage of the 'Gator
3owl grid contest from Jacksonville
on Jan. 2, starting at 1:45 p.m.
(EST). The Gator Bowl Bowl game
will feature the University of Mis-
souri versus Maryland.
Mutual started building interest
in the East-West game with a spe-
cial preview broadcast from the
San Francisco Press Club dinner on
Christmas Day and also plans a
Dec. 29th preview highlighted by
interviews of Bowl officials, coaches
of the opposing teams and well
known sports figures.
Wismer, Brift For Blue-Gray
Harry Wismer and Jimmy Britt
will broadcast the Blue-Gray game
and Ernie Smith and Mel Venter
will describe the East-West contest.
A Gator Bowl preview broadcast
has been scheduled for 8:30 p.m.
(EST) on Jan. 1. with Al Heifer
and Bob Wolfe who will do the
play-by-play.
Section of RADIO DAILY. Thursday. December 29. 1949 — TELEVISION DAILY is fully protected by register and copyright
RECEIVER-PRICE TREND IS DOWN
T€U TOPICS
THERE'S AN OLD STORY, been around
' a long time, about an actor who ap-
proached vaudeville's leading impressario
and offered to commit suicide on stage
for $10,000. "It'll be the greatest act you
ever put on," he said. The producer
thought this over for a while and then
said, "Sounds good, alright, but what will
you do for an encore?" . . . This chestnut
came to mind as we were watching Milton
Berle's return to the Texaco show after
a two-week vacation. Every week Berle
knocks himself out on the show and as-
sumes an untenab'e position whereby he
must top himself the following week. The
result is that the show has fallen into a
pattern that is forced and repetitious. . . .
This week's edition was no exception.
Berle made his entrance from the rear of
the studio wearing a striped Gay '90's
bathing suit and carrying a parasol. He
bounded up on stage and went into his
opening monologue. This was all quite
familiar and there was nothing new in the
rest of the show. The Bogginos tossed
each other around, Harry Richman sang
a few songs, Boris Karloff appeared as a
"painless dentist" in a tired skit with
Berle, and Leonard Sues' trumpet stint
was full of sound and fury. Berle tried to
get cute in the finale, "Uncle Miltie's
New Year's Party," and there is nothing
more unappetizing than the sight of the
comedian in an Eton jacket, lace collar
and shorts.
•
A DD TO TELEVISION'S effect on the
** outside world deDt.: In testimony be-
fore the Wisconsin Public Service Com-
mission hearing on a fare increase for the
Transit Company, Milwaukee, a spokesman
for the utility cited TV as a factor for
a decrease of trolley and bus riding at
nite. Many persons who would use public
transportation at nite are staying at home
to watch tele, he said. Milwaukee has
only one station, WTMJ-TV, and as of
Dec. 1, had 60,546 receivers installed. . . .
World Video prexy Henry White checks
in at Hollywood's Beverly Hills Hotel
Jan. 12 on a week's trip to book talent
for "Celebrity Time" and look over prop-
erties for "Actor's Studio."
A CCORDING to the Radio City intelli
gence bureau, Burr Tillstrom and Fran
Allison will journey east next month to
originate "Kukla, Fran and Ollie" from
New York for a week. . . . Colorful cer-
amic ash trays bearing a miniature re-
ceiver model are being sent to the trade
by KDYL-TV, Salt Lake City. ... Hal
Tunis, WMGM disc jockey, begins a
weekk talent showcase over WATV
Jan. 9 under sponsorship of Tele King
Corp . . . Whatever happened to Public
Prosecutor; Barney Blake, Police Reporter
and Eddie Drake?
Faulty Station Equip.
Hurts Films: Johnston
One of the biggest obstacles to
greater acceptance of the film in
TV programming is antiquated, non-
professional 16 mm. projection
equipment in use at stations, Russ
Johnston, former NBC film director
and now vice-president of Jerry
Fairbanks, Inc., said yesterday in an
address before the third quarterly
forum of the National Television
Film Council at the Hotel Astor.
Consequently, Johnston said, even
if producers make perfect films for
TV, stations will favor live produc-
tion because of the poor quality of
projection. There is no truly profes-
sional 16 mm. projection equipment
available, he said, although various
laboratories are working on projec-
tors utilizing the principle of elec-
tronic scanning. Another obstacle to
good film projection, he said, is the
fact that stations use inconoscopes
instead of image orthicons in airing
movies.
Johnston said that use of film will
increase, however, because of rising
costs of live production, rehearsal
charges, cable charges and similar
expenses. He said that Fairbanks'
new multiple camera filming tech-
nique will make possible low cost
films because it can bring in a half-
hour film in a total of three hours.
Keay Joins WFIL-TV
Philadelphia — Andrew I. Keay,
formerly with ABC, has joined
WFIL-TV in charge of sales service,
working under direct supervision of
Kenneth W. Stowman, sales man-
ager. Keay was with ABC for five
years.
Nielsen's Top Ten
(New York, Nov.-Dec.)
Texaco Theater. . . . NBC 80.0
Talent Scouts CBS 59.1
Toast Of Town CBS 56.5
Lights Out NBC 49.7
The Goldbergs CBS 48.5
Studio One CBS 45.0
Suspense CBS 44.3
Pbilco Playhouse. . . NBC 43.9
Godfrey Friends . . CBS 41.7
Ford Theater CBS 38.3
NBC O&O's Option
New (omm'l Spot Pix
A new pattern in TV time sales
providing product and package
identification of ten brands during
a one-minute film spat has been
developed by Earl Thomas and Rus-
sell Varney and has been signed by
NBC for airing on WNIBT soon after
the first of the year with options
for the web's other owned-and-
operated stations.
Involves Quiz
Aimed at lower budget advertise-
ers, the operation involves a quiz
built around the various products
displayed in the film. Four spots
will be aired each day, with the
entire 13-week series to be filmed
in advance.
Starting with the NBC stations,
Thomas and Varney plan to have
the series, titled "Spot The Spon-
sor," on the air in 50 markets by
the end of next year. Station agrees
to take the series, then sells the
participations and when the con-
tracts are in, production is begun.
Heavy L. A. Viewing Reported
In Survey By A TAS Committee
West Coast Bureau of RADIO 'DAILY
Hollywood — Set owners in the Los
Angeles area watch TV from four to
five hours a day on the average, ac-
cording to a survey by the research
committee of the Academy of Tele-
vision Arts and Sciences. The com-
mittee, headed by Michael E. Kuh,
reported that weekday viewing is
predominant, with the largest audi-
ence available between 6 and 10 p.m.
Saturday and Sunday viewing
percentages were close, with Satur-
day showing a slight edge, the group
said. Average normal size audience
was 3.67, while the largest recorded
averaged 13.7 viewers per set
Between noon and 5 p.m., it was
found, women control program sel-
ection with an average of 76.2, fol-
lowed by men with 16.15 and chil-
dren, 7.65. From 5 to 7 p.m. children
lead in program selection with 46.
followed by women. 29.25. and men,
24.75. Men control the selector
switch from 7 to 11 p.m.. with 59.8.
followed by women. 35.35, and chil-
dren, 4.85.
General preferences for suggested
programming were films, newer
films and name stars. In specific
categories, fashion shows, programs
for children and more educational
shows were the top choices.
New Lines Readied
To Follow Lend
Of RCA, Philco
Downward trend in receiver
prices, with the emphasis on more
oicture for less money, will be con-
tinued in the new 1950 lines about
to go on the market. The two lar-
gest manufacturers, RCA and Philco.
have already announced new low
priced models and the other major
manufacturers are expected to fol-
low suit as new lines are introduced
after the first of the year.
RCA Victor yesterday announced
14 new models in its first-quarter
1950 line, seven of which utilize for
the first time the firm's new short-
necked 16-inch metal-coned tube
with "Filterglass" face plate, said to
minimize the effects of unwanted
light.
16-Inch Model Outstanding
Outstanding in the new line is a
16 - inch table model selling for
$299.95, and a 10-inch table set in a
metal cabinet at $169.95. Another in-
novation for RCA is the inclusion of
a 33 1/3 rpm record player in com-
bination consoles. All sets except
those in metal cabinets have built-in
antennas and all TV-only models
are provided with built-in phono
jacks.
Leading the Philco line is a 12%-
inch table model to retail for $199.95.
Other new Philco sets, announced
this week, range from $229.95 to
$479.95. Frederick D. Ogilby, veepee
in charge of sales, said the firm's
output is now in excess of 15.000 sets
a week.
Indications that DuMont plans to
keep its sets competitively priced
were seen by the trade in a state-
ment yesterday by Ernest A. Marx,
general manager of receiver sales,
who said that the firm will continue
allocations to dealers indefinitely,
"even though our January. 1950 pro-
duction will be double that of Jan-
uary, 1949."
WNBW Boosts Rates
Washington — NBC announced a
new rate schedule for WNBW. its
Washington TV outlet. The rate in-
creases announced by NBC Wash-
ington general manager. William R.
McAndrew, amount to approximate-
ly 25 per cent, and take effect Jan.
16.
Program rates will be increased in
class A time from $200 per hour to
$375 per hour. Programs in class B
and class C time will be increased
proportionately. Although there is
an increase in time charges, the re-
quired rehearsal time provision of
the current rate card will be re-
vised.
8
RADIO DAILY
Thursday. December 29. 1949
PLUG TUflES
On Records and Transcriptions
TELL ME WHY
RYTVOC, Inc.
1585 Broadway New York 19, N. Y.
'HUSH LITTLE DARLIN'"
Recorded By
Perry Como Eddy Howard
Dick Haymes Curt Massey
Kay Kyser Jerry Falligant
MICHAEL MUSIC CO., Inc.
1619 Broadway Jerry Johnson
New York City Gen. Mgr.
You'll LUV this novelty!
IT MUST BE L U V
MANOR MUSIC COMPANY
1619 Broadway New York City
Nothing Can Stop This!
"FOREVER WITH YOU"
by the writer of "My Happiness"
FORSTER MUSIC PUB., INC.
1619 Broadway, New York 19, N. Y
216 S. Wabash Avenue, Chicago 4, III
On Records & Transcriptions
Billy Reid's Latest
"TOO WHIT TOO WHOO"
AL GALLICO MUSIC CO., INC.
501 Madison Ave. New York, N. Y.
Revival of a Million Copy Hit!
"AM I WASTING
MY TIME ON YOU
STASNY MUSIC CORP.
tt
1619 Broadwoy
New York City
THE OLD
MASTER PAINTER
recorded by
PHIL HARRIS RCA Victor
RICHARD HAYES Mercury
DICK HAYMES Oecca
SNOOKY LANSON London
PEGGY LEE-MEL TORME, Copilol
JACKIE PARIS National
FRANK SINATRA Columbia
with ofheri to follow
Mb
WOlt IIS aivd MUSIC
- By PINKY HERMAN —
• • • TIN PAN ALLEY OOPS:— The three Robbins. namely Jack,
Howard and Buddy, may start taking bows for setting a terrific pace for
a comparatively new firm. ... J. J. outbid several major publishers for
the rights to the "Gentlemen Prefer Blondes" score and two numbers in
the hit musical, "Bye Bye Baby" and "Just A Kiss Apart" are both up
there with the nation's 'most-performed-songs.' ... • lust about here
we think is the proper space to tell how much we like deejay Howard
Malcolm's WCOPesetic New Year Greeting. . . . quote: — here's hoping
you have a nifty fifty, unquote: — Woody Woodland, prexy of WCSS,
Amsterdam, N. Y., mailed all Morey Amsterdam's Christmas Greetings
from that lively little burg nestled in the foothills of the Mohawk Trail.
. . . thus even Morey's Yuletide cards bore the postmark, "Amsterdam."
... • Jack CBSmith, on whose programs have appeared numerous
guests, will himself make a guest appearance Monday when he will be
heard on Gordon McRae's NBCoast-to-coaster, "The Red Mill." . . .
• Red Benson, whose clowning Fridays over WOR-TV, is big time, may
add to his chores by accepting a disk jockey stint on a major network.
. . . Red not only can spin and chin with the best of the platter turners,
but can also write a tune and. what's more, sing it. . . . • A new
song, written by Jerry Bock will be preemed on "Carolina Calling"
CBSunday morning at 8,30 via WBT. Charlotte. . . . ditty is titled, "Char-
lotte From Charlotte, N. C." (are you reading Ken Treadwell? . . . we'll
be a-listening.)
it it ir it
• • • Perhaps a personal background as an orchestra leader
may have something to do with it. . . . former Ork Pilot George
Paxton, whose music firm is scarcely two years old, has three
current numbers listed with the leading songs of the day. ... "I
Wanna Go Home With You," "If I Ever Love Again" and "There's
No Tomorrow." ... • Duke Niles joins the Fred Fisher Music
Co. next week. . . . firm is working on several Fred Fisher tunes
featured in the current 20th Century-Fox musical, "Oh, You Beau-
tiful Doll." ... • When we first heard them, we predicted pro-
longed popularity. . . . we're referring to the two Beasley Smith-
Haven Gillespie sockeroos, "That Lucky Old Sun" and "Old Master
Painter" published by Robbins Music Corp. ... • Joe Santly
and his son Harry, have formed a new pubbery, Sanson Music,
their initial plug tune, "Happy Valley," cleffed by Cliff Friend.
... • Bernie Wayne and Margarite James have placed a com-
mercial ballad with Porgie Music. . . . the complete title is "I
Don't Know Whether To Laugh Or Cry Over You." . . . Jeannette
Davis' Columbia waxing will launch the song when it is released
next week. ... • Seemingly unaware of the battle of the Giants,
(for Color TV or not,) the public goes blithely along demanding
new sets. . . . and wisely determined to worry about color TV only
when it has been perfected and marketed.
it ir it •&
• • • ON AND OFF THE RECORD:— Capitol has another good
biscuit cut by Ray Anthony's Band in "Sitting By The Window" flipped
with an instrumental rendition of "Dixie." . . . top deck, features a nice
warbling effort by Dick Noel with support by the Skyliners. ... • Count
Basie bounces back into the limelight with a Victor disk which should
get plenty of juke box play. . . . platter features a sort-of combined in-
strumental-and-choral version of "St. Louis Baby" reversed with "Nor-
mania," strictly in the Basie groove. ... • After nine years on WAAT.
Disk Jockey Dave Miller, moves his waxings and chatter to WPAT where
for the next five he'll be heard five hours a day, seven days a week. . . .
(Strictly a Miller-diller). ... • Jerry Wayne should add to his laurels
and number of fans with his latest Columbia waxing of "Send Ten Pretty
Flowers" with the rhythmic "Blue Ribbon Gal." . . . with backing by a
choral group and Hugo Winterhalter's bright orchestral accompaniment,
this one is labeled HIT. ... • Maestro Johnny Long is now a Colonel
on the staff of Governor (Louisiana) Earl K. Long.
PLUG TUflES
i i
Our Latest H I T
ECHOES
1 »
LAUREL MUSIC CO.
1619 BROADWAY NEW YORK CITY
Bing Crosby, Gracie Fields,
Sammy Kaye, Johnny Des-
mond, Jo Stafford, Doris Day
Are All On
THE LAST MILE HOME
LEEDS MUSIC CORPORATION
Making Our Debut With A Hit!
"A NEW SHADE OF BLUES"
MAYPOLE MUSIC CO.
22 F. 67th St. New York City
Phone: REgent 7-4477
I WISH I KNEW
Should step right out in front —
Just recorded for RCA-VICTOR
by DOLPH HEWITT
ADAMS, VEE & ABBOTT, Inc.
216 S. Wabash Ave. Chicago 4, III.
My Heart Goes With You
by Thomas G. Mtthai
— ♦ ♦ —
JAMES MUSIC, Inc.
1650 Broadway Room 709 N. T. C
Brand New Novelty!
"If I Had A
Million Dollars"
(I Would Give It All to You)
TONY PASTOR'S
Sensational COLUMBIA Record
#38577
RYTVOC, Inc.
1SSS Broadway New York 19, N. Y.
The National Daily Newspaper of Commercial Radio and Television
VOL. 49. NO. 60
NEW YORK. FRIDAY, DECEMBER 30, 1949
TEN CENTS
NAME KINTNER PRESIDENT OF ABC WEB
Directors' Strike Off;
Talks Will Continue
The proposed strike of radio and
television directors, scheduled for
some time Saturday, was averted
yesterday when network represent-
atives agreed to recognize the Ra-
dio and Television Directors Guild
as bargaining agent for TV floor
managers. Frederick Bullen, execu-
tive secretary of the New York
State Board of Mediation, prevailed
upon the directors, after the long-
sought recognition had been grant-
ed, to postpone the possibility of
any strike until January 31, 1950
by a continuation of negotiations on
(Continued on Page 2)
FCC Withholds Reply
To Para. On Transfer
Washington Bureau of RADIO DAILY
Washington— The FCC told Para-
mount Pictures it cannot give a
quick answer on the Paramount ap-
plication for transfer of the licenses
of radio and television properties
owned by Paramount affiliates to
the new United Paramount Thea-
ters, Inc. The company had asked
(Continued on Page 6)
Ancthist Company Buys
Two Mutual Programs
The Anahist Co., Yonkers. N. Y.,
which for the past month has been
sponsoring "Counterspy" over ABC,
announced yesterday the sponsor-
ship of two additional network pro-
grams over 345 Mutual stations.
Effective Jan. 1, the antihistimine
(Continued on Page 2)
Historical
A "History of Radio" room at
the Carnegie Museum in Pitts-
burgh wil! be started on January
10 by Walter Evans, president
of Westinghouse Radio Stations,
Inc., during the KDKA Day pro-
gram of the Pittsburgh Radio and
Television Club. The exhibit will
be opened to the public during
National Radio Week next No-
vember.
Top Ten Radio News Events Of 1949
RADIO DAILY'S selections of the top ten radio news
events of 1949 and the outstanding network broadcasts
follows :
1 — Russia's Atomic Explosion
2— The Atlantic Pact.
3 — Devaluation of Foreign Currency.
4 — U.S. Treason Trials.
5 — Communists Take China.
6 — Soviet Clashes with Vatican and Tito.
7 — Labor Strikes for Pensions.
8— Washington "Five Per Centers."
9 — Unification Hearings.
10— The "Veep" and his Bride.
Outstanding Broadcasts
CBS' "Mind In the Shadow" Documentary.
NBC's "Living, 1949" Series.
ABC's Documentary, "The Berlin Story."
Mutual's Coverage of 'World Series,'
Beecham Is Signed
To Record For Columbia
Columbia Records, Inc., has sign-
ed Sir Thomas Beecham to an ex-
clusive recording contract, Edward
Wallerstein, president, announced
yesterday. The noted British con-
ductor has recorded with the Col-
umbia Symphony Orchestra in the
past week and will make other discs
with the Royal Philharmonic Orch-
estra when he returns to London.
Chartoc Takes Post
With TV Research Firm
Chicago — Appointment of Shep-
ard Chartoc as general manager of
Jay & Graham Research, Inc., pub-
lishers of Videodex Television Re-
ports, was announced by Allan V.
Jay, president. The new executive
post was created in the firm's recent
expansion to 19 cities.
As general manager, Chartoc will
(Continued on Page 3)
Webs Plan Special Pickups
As New Year's Eve Features
Catering to America's desire for
gay music, light chatter and exuber-
ant spirit on New Year's Eve, the
major webs have announced pro-
gramming plans for late Saturday
evening continuing through the ear-
ly hours of Sunday morning. Dance
music, Times Square cut-ins at
Midnight (EST), and remote pick-
ups from major cities at Midnight in
different time zones across the na-
tion will be the order of the day.
NBC will observe New Year's Eve
with the usual four-hour dance par-
ade of name bands across the coun-
try, and, as an added fillip, will cut
into a Times Square pick-up at mid-
night and will pick-up dance music
from two night clubs in Paris during
the course of the evening.
In addition, in observance of the
start of the New Year and a new
half-century, NBC has planned an
extensive series of special programs
devoted to an analysis of the past
fifty years and the possibilities of-
fered by the next fifty years.
"Voices and Events," an hour-
long one-shot to be broadcast at
(Continued on Page 6)
Woods Is Elected
Vice-Chairman
Of Board
Robert E. Kintner, execu-
tive vice-president of the
American Broadcasting Com-
pany, yesterday was named
president of the network and
Mark Woods was elected vice-
chairman of the board of di-
rectors, following a meeting
of the board in New York
City. Edward J. Noble retains
(Continued on Page 3)
Craig Sees Good Year
For Radio And Video
"The contention made in the early
days of television that radio was on
its way out" has been refuted by
the sale of 10 million radio sets this
year, according the John W. Craig,
v-p of Avco Manufacturing Corpor-
ation and general manager of the
Crosley Division. Radio sales in
1950 will be only slightly under
those of the past year, he said, with
a sound market of some six million
(Continued on Page 7)
14 Of ?.Q Leaders In 1948
Still At Top, Says Nielsen
The latest Nielsen ratings show
that 14 of the top 20 evening pro-
grams last year are still in the up-
r>er brackets. CBS continues to
dominate the field with 13 shows in
th» top 20. with NBC having six and
ABC one.
The first five in the ratings for
the week of November 20-26 were,
(Continued on Page 2)
Deadline
Columbus, O. — A deadline of
January 16, 1950 (or entries in the
14th American Exhibition of Edu-
cational Radio Programs has
been announced by I. Keith Ty-
ler, director of the Ohio State
University Institute for Education
by Radio, which sponsors the
yearly exhibit. Entries should rep-
resent broadcasts between Ian,
15, 1949 and Ian. 16, 1950.
RADIO DAILY:
Friday, December, 30, 1949
■71' '.°
Vol. 49, No. 60 Friday, Dec 30, 1949 lOCts.
JOHN W. ALICO ATE
Publisher
FRANK BURKE : Editor
MARVIN KIRSCH : Business Manager
Published daily except Saturdays, Sundays
and Holidays at 1501 Broadway, New York,
(18), N. Y., by Radio Daily Corp., J. W
Alicoate, President. and Publisher; Donald M
Mersereau, Treasurer and General Manager;
Marvin Kirsch, Vice-President; Chester ft
Bahn, Vice-President; Charles A. Alicof.te,
Secretary. Terms (Postage free) United
States (other than California) $10.00 one
year; California, $15.00. Foreign, $15.00
Address all communications to Radio Dailv
1501 Broadway, New York (18). N V
Phone Wisconsin 7-6336, 7-6337. 7-6.V*R
C?.'ble address : Radaily, New Ynrk
WEST COAST OFFICES
Allen Kushner, Manager
S425 Hollywood Blvd. Phone: Gladstone K43K
WASHINGTON BUREAU
Andrew H. Older. Chief 6417 Dahlnneoa Rd
Phone: Wisconsin 3271
CHICAGO BUREAU
Hal Tito. Manager.
612 N. Michigan Ave.
Phone: Superior 7-1044
SOUTHWEST BUREAU
Paul Glrard. Manager
Tower Petroleum Bldg..
Oallas, Texas
Phone: Riverside 3518-9
Entered as second class matter, April 5,
1937, at the postofhce at New York V Y.,
under the act of March 3, 1879.
FINANCIAL
— (De
NEW YORK
-ember 29)
STOCK EXCHANGE
ABC
Admiral Corp.
Am. Tel. & Tel. . .
CBS A
CBS B
Philco
Philcb pfd
RCA Common
RCA 1st pfd..
Stewart-Warner . .
Westinghouse
Westinghouse pfd.
Zenith Radio
High
8'/2
l»y2
1463/8
28
2734
33 1/4
84
125/„
73 V2
121/s
32 1/4
103 V,
3 2 3/8
Low
83/8
175/8
146V4
27l/2
27V2
323/4
84
121/2
731/2
12
313,4
103'/2
32
Close
83/8
175/8
1463,8
2734
2734
33
84
121/2
731/2
12
32%
1031/2
Net
Chg.
%
%
+
V4
+
Vz
Vb
Vi
+
Vi
Vi
+
%
NEW YORK CURB EXCHANGE
Hozeltine Corp. . I6V2 I6V4 I6V2
Nat. Union Radio 25/8 2'/2 2'/2
OVER THE COUNTER
Bid Asked
DuMont Lab 155, 16S/8
Sfromberg-Carlson 11 14 12'/2
Anahist Company Buys
Two Mutual Programs
(Continued from Page 1)
manufacturer will pick up the tab
"for "The Falcon" and on Jan. 7 will
commence sponsorship of "True or
False," a quiz show.
The drug maker also announced
increased expenditures in other ad-
vertising media. Foote, Cone & Beld-
ing is the agency.
WANTED
Totol $70,000, 12 months, on control-
ling interest in 3 new stations. All or
any part. Interesting proposition Need
active managers
Box No 297, RADIO DAILY
1501 Broadway, New York 18, N. Y
Directors' Strike Off;
Talks Will Continue
(Continued from Page 1)
wages, hours, seniority and vacation
and severence pay.
Nicki Burnett, executive secretary
of the New York local of the Guild
and a free lance director, yesterday
told Radio Daily that the Guild
sought increases in minimum pay
for all members. He said the Guild
was asking that minimum pay for
TV directors be upped to $300 per
week; that associate directors and
floor managers be raised to $200
per week; and that AM directors be
given $200 per week; associate AM
directors be upped to $150 per week;
and local directors (WCBS-WNBC
etc.1 a minimum of $100 per week.
Full directors in both AM and TV
now recieve a flat $130 per week
minimum. Floor directors and asso-
ciate directors have been receiving
a $95 per week minimum after ten
months of service.
The Guild is also demanding an
eight-hour work-day for floor man-
agers and associate directors and is
seeking, according to Burnett, "to
get rid of the kickback on directors'
commercial fees."
It has been customary for the net-
works to deduct 25 per cent of any
commercial fees from the director's
regular salary if the fee exceeds
$65. Burnett said.
The agreement to continue nego-
tiations until January 31st was
reached after network officials
agreed to make retroactive to Jan.
1, 1950 any pay increase which is
granted Guild members. However,
said the network executives in at-
tendance at yesterday's meeting at
CBS, this was in no way to be con-
strued as agreeing to a pay increase.
14 Of 20 Leaders In 1948
Still At Top, Says Nielsen
(Continued from Page 1 )
all on CBS and they were: Lux
Radio Theater rating 28.1; Arthur
Godfrey's Talent Scouts, 22.3; Jack
Benny, 22.0; My Friend Irma, 21.7
and Mystery Theater, 18.6. NBC's
Fibber McGee and Molly followed
in sixth place with 18.9 and Charlie
McCarthy with 17.9 on CBS was in
seventh. The top ten was filled out
by Day in the Life of Dennis Day
on NBC at 16.6, People are Funny
on NBC with 15.4 and Walter Win-
chell on ABC with 16.4.
Other top shows were: Amos 'n'
Andy, 16.1; You Bet Your Life, 15.9
Bob Hawk, 15.7; Horace Heidt, 15.7
Bob Hope, 16.6; Red Skelton, 15.5
Gene Autry, 15.3; Inner Sanctum.
14.9; Mr. District Attorney, 14.8 and
Bing Crosby. 14.8.
Weekday shows were topped by
Arthur Godfrey with a 10.4 rating.
Programs in the lop 20 a year ago
not included in this report were
Duffy's Tavern, Phil Harris- Alice
Fave. Big Town, Mr. and Mrs.
North, Stop the Music and Fred
Allen. Newcomers were You Bet
Your Life, Bob Hawk, Horace Heidt.
Red Skelton, Gene Autry and Bing
Crosby.
Ed Kahn Of WGN Dies
Following Long Illness
Chicago — Ed Kahn, production
manager of WGN, died here at his
surburban Wheaton home after an
illness of several months. He was
38 years old. He had been associated
with WGN since 1942.
Ed, whose full name was Edmund
Franklin Kahn, was an accountant
before entering radio in 1937 in
New York in the production, office
of the "We, the People" program.
Within a short time he became pro-
duction supervisor of such programs
as "Sky Blazers," "Gangbusters"
and "Mr. District Attorney."
Joining the WGN staff as assistant
production manager seven years
ago, he quickly built a name as
outstanding producer of mystery
dramas. Including among his best
known shows were such popular
programs as "Mystery Playhouse,"
"Crime Files of Flamond" and
"County Sheriff."
Mr. Kahn is survived by his
widow, Alice and three children,
Dennis, 9. Judy. 6. and Sandra,
aged 18 days.
Christian Science services were
held Tuesday afternoon in Wheaton,
followed by cremation ceremonies.
Will Represent WROL
S. E. Adcock, owner of WROL,
Knoxville, Tenn., announced yester-
day the completion of arrangements
with Avery-Knodel, national repre-
sentatives, to represent the station
in the New York, Chicago, San
Francisco and Los Angeles markets.
J^end i3i r t lid ay
(jr*etin,a5 ^Jo
December 30
Bob Hanson Stanley High
Arthur Kass Vincent Lopez
December 31
Bradford Brown Zeke Canova
Lester Gottlieb John Kirby
Ted Myers
January 1
Norma Jean Nilson Ted Cott
William J. Flynn Rae Ellbrock
Edwin F. Goldman A. E. Mickel
Frank Kettering Boris Morros
January 2
Bernardine Flynn Bill Male
Abner J. Greshler Bill Bradley
Claude Sweeten James Melton
January 3
Maxine Andrews Mary Guldin
Earl Harper Elinore Knudson
Lauretta Hopton Andrea Marsh
Murray Jordan C. S. Young
January 4
Marie Houlahan Gilson Gray
Pat Kelly Lester Wolfe
January 5
Sylvia. Ansen Gilbert Ralston
Elanchc Alcorn Ruth Folster
Howard A. Chinn
Bird Dog
This cocker usually hunts birds.
But here she is casting a maternal
eye on the newly-hatched phea-
sants. She's protecting these little
birds.
Advertisers need some protec-
tion, too, in tough, competitive
markets like Baltimore. The best
protection you can get against
competitors is a strong campaign
on W-I-T-H.
The cost is so little! And
the results so big! You get
more listeners-per-dollar from
W-I-T-H than from any other
station in town. So call in your
Headley-Reed man and get the
full W-I-T-H story today.
Baltimore 3, Maryland
TOM TINSLtV, President
Represented by Headler-Ree*
Friday. December 30, 1949
RADIO DAILY
3
Kintner Heads ABC; Woods
Is Vice-Chairman Of Board
KINTNER
( Continued
the post as chairman of the board.
The election of Kintner to the
presidency of the network and the
elevation of Wood to vice chairman
took the trade with surprise.
Kintner assumes the duties of the
network presi-
dent on January
1, 1950 at which
time Woods will
undertake his
new board res-
ponsibilities.
Kintner, 40-
years-of-age, in
his new post will
be the youngest
president of a
national net-
work; joined
ABC in 1944 fol-
lowing his dis-
charge from the
Army. Prior to entering the military
service he had been a reporter, a
Washington correspondent and the
co-author, with Joseph Alsop, of a
nationally - syndicated Washington
column. He was discharged from the
Army as a Lieutenant Colonel after
having received the Legion of Merit
for distinguished service.
As a newspaper reporter, he was
a member of the editorial staff of
the New York Herald Tribune. He
has also written for the "Saturday
Evening Post" and is the author of
"Men Around The President" and
"Washington White Paper."
Woods has been one of the out-
standing figures in the radio and
television field. He has been presi-
dent of ABC since its inception as a
separate network in January, 1942.
Prior to that, he had been assistant
executive vice-president and ad-
ministrative officer of NBC, then be-
came its vice-president and treasurer
before his election to the Blue Net-
work post in 1942.
Woods entered the radio field ear-
from Page 1 )
ly in the 1920's, when AT&T set up
a subsidiary corporation to operate
radio station WEAF, now WNBC.
He established many of the first poli-
cies of network commercial broad-
casting in the triple capacity of fin-
ancial officer, assistant secretary and
office manager of
the radio sub-
sidiary.
In announcing
the action of the
ABC board, Mr.
Noble said:
"In his new
office, Mr. Woods
will be enabled
to render great-
er service to our
network and to
our affiliated sta-
tions by being
relieved of the
WOODS burden of ad-
ministrative duties and given wider
scope to function in the fields of
sales, talent and programming. The
rapid development of television and
the continued growth and expansion
of radio broadcasting make it imper-
ative that he have more time to de-
vote to the broader problems of ra-
dio and television, sales and pro-
gramming."
Woods Praises Kintner
Mr. Woods, announcing the elec-
tion of Kintner as president of the
network, said:
"Mr. Kintner has established him-
self as an outstanding executive of-
ficer in the radio and television field.
He has brought to our network a
new, young, and vigorous trend of
thought and operation which has
made the American Broadcasting
Company an outstanding factor in
radio and television. I am confident
that under his administration the
network will continue the sustained
progress which has marked it since
its organization."
Chartoc Takes Post
With TV Research Firm
(Continued from Page 1)
coordinate all phases of the Video-
dex quantitative and qualitative
■ audience ratings and television pro-
gram analysis service.
A former New Yorker, Chartoc
came to Chicago in 1943 as Midwest
f director of press information for
OBS. He was also appointed direc-
tor of special events and education.
In 1946, he organized the syndicated
package firm of Chartoc-Colman
Productions, and later became ra-
dio and television director of Bu-
chanan Company in Chicago.
Jay & Graham Research, Inc., be-
gan operations in Chicago during
September, 1948, with an intensive
analysis of television viewing habits
by the diary panel method. Addi-
tional panels were established in
New York last March and Los An-
Cable-Car Greeting Wired
From S. F. To INS Clients
International News Service clients
received an unusual special service
Christmas Eve — a musical and pic-
torial holiday greeting on their tele-
type machines. Sent from INS' San
Francisco bureau, the greeting was a
picture in teletype characters of a
typical Bay City cable car and be-
neath it, a fancifully formed "Merry
Xmas." The picture and greeting
were preceded and followed by the
teletype bells, usually used to signal
bulletins and flashes, ringing out the
rhythm of "Jingle Bells."
geles in June. In the, last three
months, panels have been extended
to Baltimore, Boston, Buffalo, Cin-
cinnati, Cleveland, Columbus, Day-
ton, Detroit, Milwaukee, New Ha-
ven, Philadelphia, Pittsburgh, Sche-
nectady, St. Louis, Toledo and
Washington.
He Doesn't Let It Grow
Under His Feet
Manicuring the lawn with a mechanized mower or trim-
ming the ears off a "shilly-shallying fuzzy-duzzy." he is
a tireless worker who cuts through grass and the complex-
ities of big government with equal facility.
As a widely listened-to network news commentator, he
brings his intense energy to bear nightly on '"the top
of the news as it looks from Washington." His aggressive
reporting has built a weekly audience estimated at
13,500,000, great numbers of whom regard him with
esteem akin to religious fervor.
Currently sponsored on more than 300 stations, his
broadcast — the Fulton Lewis, Jr. program — is the original
"news co-op." It offers local advertisers network prestige
at local time cost, with pro-rated talent cost.
Since there are more than 500 MBS stations, there may
be an opening in your city. If you want a ready-made
audience for a client lor yourself), investigate now.
Check your local Mutual outlet — or the Co-operative
Program Department. Mutual Broadcasting System,
1440 Broadway, NYC 18 (or Tribune Tower, Chicago, 11).
4
RADIO DAILY
Friday, December 30, 1949
COAST-TO- COAST
Dick Haymes Emcees
Milwaukee, Wis. — "Our Christmas
Stocking," a special holiday program
starring Dick Haymes, was aired at
3:00 p.m. on Christmas Day over
WISN. Haymes starred in the
Christmas fantasy, "Mr. Stone And
The Christmas Angels," during the
program. He also acted as Master of
Ceremonies. Musical entertainment
was provided by Lyn Murray and
his chorus, Russ Morgan, David
Rose, Bob Eberly, Helen Forrest,
The Page Cavanaugh Trio, Monica
Lewis, Carmen Cavallero, the Three
Suns and Eddie Howard.
Benefit Party
Wichita, Kans. — Radio station
KFH and KFH-FM, in cooperation
with the Salvation Army and the
Wichita Amvets, sponsored the first
annual Christmas program and
party for 1,500 under-privileged
children here. The party was held
in the 9th floor auditorium of the
KFH Building and ran from 2 to 4
p.m. Christmas Eve. The kiddies,
who began filling the lobby at nine
in the morning, were entertained by
a puppet show, a magician, boy ac-
cordianist, and many other acts.
New Year's Event
Hartford, Conn. — The publisher of
the Hartford Courant, John R. Reite-
meyer, will broadcast a New Year's
message over WDRC, Dec. 31. His
message will be heard during the
regular Hartford Courant newscasts
over WDRC at 6:05 and 11:05 p.m.
that night.
Sen. Johnson To Speak
Washington — Senator Edwin C.
Johnson, chairman of the Senate In-
terstate Commerce Committee and
key man on Capitol Hill on radio
matters, will be the featured speaker
at the FCC Bar Association dinner
the night of January 12. The annual
dinner will honor the members of
the FCC.
NEW
on the Air!
NEWS
That's Fair!
Listen to
FRANK EDWARDS
Starting January 2
Coast-to-Coast
Mutual Network
10 P.M., EST
Sponsored by
AMERICAN
FEDERATION OF LABOR
Man Abont Manhattan. . . !
• • • FRIDAYDREAM1NG: Ralph Edwards readying both oi
his shows ("Truth or Consequences" and "This is Your Life") for teevee.
. . . Lowell Thomas, still on crutches from his Tibetan accident, vaca-
tioning at Lake Placid. . . . Sammy Kaye looking for a new male vocalist
to replace Don Cornell, who is now on his own but still under Kaye's
management. . . . When Irving Berlin was interrupted while singing
"Alexander's Ragtime Band" on "Stop the Music" recently, he said to
Bert Parks: "After 39 years, it's about time!" . . . Morey Amsterdam
mulling another B'way fling as producer-star. . . . Mercedes McCambridge,
fresh from her film triumph in "All the King's Men." pinch-hitting for
Elspeth Eric on "Young Dr. Malone," while latter vacations in Bermuda.
. . . Sid Paul, one of our favorite ether emoters, landed the lead on a new
WMCA documentary. . . . Jimmy Blaine, vocalist on "Stop the Music,"
doubles at nite as a staff announcer at ABC. . . . Aside to Bill Slater:
Did you see P. 24 of the current Television Guide? . . . John Tillman
readying an article on video fluffs. . . . Meade Davidson, WWRL news-
caster, seriously ailing. . . . Jack Gilford has taken over one of the
comedy leads in the forthcoming B'way revue, "Alive and Kicking."
. . . One line description of "Samson & Delilah" from Herb Sheldon:
"It's about a longhair who gets clipped."
ft ft it ft
• • • SHORT STORY: Merle Abner, of WLW's Swanee
River Boys quartet, recently bought himself a Crosley car. He
had no garage for the car. So he bought a tent. On Christmas Eve
the car was stolen. So was the tent. Marking prob'ly the first
time a car and garage have ever been stolen on a package basis.
Next day the car was recovered. The garage, however, has disap-
peared without a trace.
ft ft ft ft
• • • Taking advantage of one of the greatest natural exploitation
stunts of the year, 20th Century-Fox's Alfred Palca will blanket the
nation's New Year's Eve (via some L094 stations) with one-minute spots
heralding the coming year on behalf of their new picture, "Twelve
O'Clock High." The spot announcement, now being shipped to every
state in the union, breaks up the plug for the film with ten-second breaks
to announce the time left before midnight. As it gets close to the final
moment, the announcer calls off the seconds in fractions of the minute,
winding up with "It's Twelve O'Clock High! Happy New Year!"
ft ft ft ft
• • • OUR HAT'S OFF DEP'T: Comedienne Kay Murtah's
guffawmance in "Texas, Li'l Darlin'." . . . Herb Sheldon's monthly
sales letter which acts as a liaison between his time salesmen, the
sponsor-to-be and the program itself. . . . Bob Stevens' production,
direction, casting and editing of OBS' "Suspense" and "Romance."
. . . Ruth Webb's thrush ing at the Nightcap.
ft ft ft ft
• • • David O. Alber Associates. Inc.. with Gene Shefrin as
account exec, have been retained by the Children's Council, Inc., oi
Westchester, in connection with their "Cinderella Ball" to be held in
May to raise funds for underprivileged Westchester youngsters to
summer vacation at Camp Loyaltown, Hunter, N. Y. Publicity firm,
incidentally, recently copped first place among independent radio
publicity offices in two radio editor polls.
ft ft ft ft
• • • SMALL TALK: Jim (BMI) Cox's face is still red.
Some of the fine water colors he picked out for his Christmas cards
were by an artist named James W. Cox, and he's still being fibbed
about it. . . . Roger Price on the Arthur Lesser show tonite. . . .
James Monke has joined the cast of "Road of Life."
SMI FRBnCISCO
By NOEL CORBETT
TV disc jockey Del Courtney had
an impressive list of guests for
his opening KPIX show. Herb Caen,
who writes books about San Fran-
cisco; Joe Louis, who's here to box
a former sparring partner; Dude
Martin, who's a hillbilly with a hep
band; Leighton Noble and Eddie
Fitzpatrick, ork leaders, helped to
spark thing? up.
KFRC's Bill Nietfeld and Harrison
Wooley arranged a special Christ-
mas party for orphans at the Press
Club December 20.
Bill Andrews, KNBC salesman is
in his 25th year of radio. He started
on KLX in Oakland; later went to
NBC at 111 Sutter; announced "One
Man's Family"; went to Hollywood
as NBC's night manager; served as
flight operator in the Ferry Com-
mand, then back to NBC in San
Francisco.
WJR Distributes Bonuses
Detroit — WJR employees received
a Christmas bonus of lOpercentof the
annual staff salary this year keeping
intact a policy of year-end bonuses
inaugurated fifteen years ago, Harry
Wismer, Goodwill Station general
manager, revealed yesterday. Since
1934 WJR staff members have re-
ceived year-end bonuses based on a
percentage of their annual staff
wages.
Hollywood's New
(■TRY CLUB
HOTEL
• The Country Club Hotel occu-
pies a magnificent location in
the heart of the exclusive Wil-
shire residential district . . . ad-
jacent to Wilshire Country
Club and overlooking the ex-
panse of its gorgeous fairways
and greens.
• Rates from $6.00 up. Sin-
gle Kitchenette Apart-
ments Available by Week
or Month.
COUNTRY CLUB
445 North Rossmore Avenue (Vine St.)
Hollywood 4, Calif.
Telephone: HOIIywood 9-2701
o «
Better start
doing this to part of
your money
You know how money is!
Today it's in your hand, and the next
day it isn't!
A lot of people, however, have found
an excellent way to make certain they
will have money when they need it most.
They salt away part of their pay each
week in U. S. Savings Bonds through the
Payroll Savings Plan where they work.
They know that saving this way
assures them of the money for a down
payment on a new home ... a new car
... or retirement when the time comes.
Furthermore, in ten years they get
back $4 for every $3 invested in U. S.
Savings Bonds.
Why don't YOU start saving money regu-
larly and automatically where you work,
or at your bank through the Bond-A-
Month Plan?
Automatic saving is
sure saving —
U.S. Savings Bonds
This space contributed
by RADIO DAILY.
RADIO DAILY:
Friday. December 30. 194J
Webs Plan Big New Year's Eve;
N.Y.C. Indies Also Going 'All-Out*
(Continued from Page 1)
1:30 p.m. on Saturday afternoon,
will feature a roundup of the news
events of the first fifty years of the
century backed up by recorded com-
ments by the outstanding news per-
sonalities of the era. James Fleming
will edit and narrate the special
program.
Other special programs over the
week-end include: on Saturday, at
2:30 p.m., "Boys Town, Italy" which
will feature Alchide di Gasperi,
Premier of Italy, Myron Taylor, U.S.
Envoy to the Vatican, and Gen.
Mark Clark; at 3:00 p.m., "Armed
Forces Across the International Date
Line" a series of armed forces pick-
ups from Tokyo and Guam; and at
3:30 p.m., "Forecast — 1950," a special
program narrated by Robert Trout
which will be made up of around-
the-world news pickups from NBC
foreign and domestic news bureaus.
Special 'Round Table' Set
On New Year's Day, NBC plans a
special University of Chicago
"Round Table" program which will
review the half century just passed
and will predict some possible dev-
elopments during the next fifty
years. Also the web will gather to-
gether ten of the nation's outstand-
ing newsmen for a review entitled
"Voice of the Press" of the half
century passed and a prediction of
possible headlines during the half
century to come .This program fea-
tures such journalists as Roy Rob-
erts, Whitelaw Reid, Virgil Pinkley,
William H. Hessler and Wright
Bryan. "Round Table" will be heard
at 1:30 p.m. and "Voice of the Press"
will air at 1 p.m. All times are East-
ern Standard.
Mutual will start its "Dance Par-
ade" at 11 p.m. (EST) with remote
pickups from New York hotels fea-
turing name orchestras and will cut
into a Times Square pick-up at 11:55
p.m. From that time on through the
early morning hours MBS will fol-
low Father Time through the time
zones ending up at 4 a.m. with a
pick-up from Hawaii featuring the
music of Niumalu Hozl.
Between the hours of 11 p.m. and
4 a.m., Mutual will broadcast the
music of Guy Lombardo, Ray An-
thony, Emil Coleman, Hal Mclntyre,
Art Waner, Ray McKinley, Dick
Jurgens, Lawrence Welk, Freddie
Nagle, Jimmy Palmer, Xavier Cu-
gat and Mr. Hozl.
ABC Features Bands
ABC has planned a similar even-
ing and early morning program of
dance music complete with the
Times Square cut-in at Midnight. In
addition, the web will broadcast a
special pre-game broadcast from
New Orleans at the Sugar Bowl
Dinner. This show will be emceed
by sportscaster Harry Wismer and
will feature interviews of sports
personalities present at the dinner.
Music-wise, ABC will offer listen-
ers the orchestras of Hal Wayne,
Frankie Masters, Henry Busse, Jack
Nye, Buddy Clark, Dick Jurgens
and Leighton Noble. San Francisco
will be the termination point of
ABC's cross country trip in pursuit
of the turn of the mid-century.
CBS will present a cross country
"Dancing Party" featuring the music
Brief Encounter
One of the shortest spon-
sored shows on radio, a de-
scription of the stroke of mid-
night in Times Square, to be
heard over WOR from 12-
12:03 a.m. on Jamiary 1 will
be bankrolled by the Eveready
division of National Carbon
Co. The three minutes will
also be used to describe the
lighting of a huge spotlight
advertisement being placed in
Times Square by Eveready.
of a large variety of name bands
from key cities throughout the na-
tion.
On New Year's Day, highlighting
the turn of the half-way mark of
the 20th Century, CBS will present
a special program, sponsored by
Chevrolet. Entitled "Mid-Century,"
this show will bring together in
New York the chiefs of CBS news
bureaus throughout the world for
an analysis of the state of civiliza-
tion as it enters 1950. Edward R.
Murrow will chair the discussion
which, in addition to the foreign
bureau heads, features Eric Severeid
and Larry Leseur.
Indies Announce Plans
A nostalgic glance at 1949 will be
given by several independent sta-
tions in reviews of top news events
and music from the year. WLIB will
begin bright and early on The House
That Jack Built show from 7 to 10
a.m. with the top tunes of the year.
Following this on the same station
from 10 to 11 a.m. will be music
from the theater during 1949.
Music composed since 1900 will
come in for consideration on
WQXR's Our Musical Heritage Ser-
ies from 8:05 to 10 p.m. beginning
on New Year's Night. WQXR will
present other compositions of this
century in further programs each
Wednesday, Saturday and Sunday.
A round-the-clock feature which
began this week and continuing un-
til New Year's Day are greetings
from MGM stars such as Lena
Home, Gene Kelly, Frank Sinatra
and others heard on station breaks
over WMGM.
Another backward glance at 1949
is the WOR program highlighting
the ten top news stories of the year
as compiled by the United Press.
Earl Johnson, v-p and general man-
ager for UP, will narrate on the
broadcast from 10:15 to 10:45 a.m.
with assists from WOR newscasters
and Bernard Baruch.
A similar review of 1949 news will
be broadcast in Italian by WHOM
from 4: 30 to 5 p.m. While this is the
feature presentation of the station,
other broadcasts with a New Year
theme will be carried in Polish,
Jewish, Spanish and German.
In honor of the day itself with no
glance in either direction will be
greetings from WOR personalities
heard from 8 to 9 a.m. in the morn-
ings. Greetings from WOR-TV stars
will be broadcast from 12 to 12:30
p.m. on January 1.
WQXR will air Volume II of "I
Can Hear It Now" on the first day
of 1950 with sounds and voices
which made history since 1945
taking the spotlight.
WNEW To "Crystal Gaze"
WNEW will go crystal gazing on
a program titled Calling the Future
to be heard from 5 to 5: 30 p.m. on
January 1. Allyn Edwards will place
calls to leaders in all walks of life
and interview them about their
prophecies of things to come.
Other programs include a New
Year's message by the Rev. Carl
Chworowsky of the Unitarian
Church in Brooklyn at 9:45 p.m. on
WEVD.
The whole half-century will be
s:anned on a WVNJ review to be
broadcast from 7:35 to 8:30 p.m. Hit
songs of 1949 will be carried by the
FCC Withholds Reply
To Para. On Transfer
(Continued from Page 1)
for in a letter written last week
for a Commission iokay by Jan. 1
for the assignment of the control of
Balaban and Katz stations in Chi-
cago (WBK1B and WBIK) and
WSMB-FM, New Orleans, to the
new theater company.
In the case of the New Orleans
stations, Paramount asked for Com-
mission approval for the transfer of
control of 50 per cent of the stock
of Paramount Richards Theaters,
Inc., which controls 50 per cent of
the stock of WSMB, Inc., from Pa-
ramount Pictures to United Para-
mounted Theaters, Inc., and a
transfer of the 'other 50 per cent of
Paramount Richards Theaters, Inc.,
from E. V. Richards, Jr., to United
Paramount Theaters. The stations
were held equally by Paramount
Pictures and Paramount Richards,
but will be turned over entirely to
United Paramount Theaters.
The transfers are pursuant to the
Paramount consent decree in the
Government anti-trust suit.
station in a program from 10 to
10:30 p.m. WWRL will also banner
hit songs on New Year's Eve from
10: 15 to Midnight.
£ • faces • facts • figures • wins •
u
o
AMERICANS,
SPEAK UP!
10:45-1 1:00 P. M.
MONDAY
A series of inspiring, informative
talks by prominent Americans.
These excellent public service pro-
grams are available for sponsor-
ship on WINS. Variety says:
"Commercial Possibilities Are
Good."
WINS
50KW N E W YORK
CROSLEY 8R0A0C ASTING CORPORATION
Section of RADIO DAILY. Friday. December 30. 1949 — TELEVISION DAILY is fully protected by register and copyright
NEAR 4,000,000 SETS AT YEAR END
T€L€ TOPICS
1
1
A FTER SEEING Dr. Franz Polgar's amaz-
** ing demonstration on the Godfrey
show Wednesday nite, we regretted that
we had missed the hypnotist's own short-
lived stanza on CBS. On the Chesterfield
show, Polgar gave cards to five members
of the cast. After reading the cards for
two minutes or less, two of them, musi-
cians Sy Schaeffer and Lee Irwin, fell
asleep. There was no doubt that they were
completely under and their reactions to
two post-hypnotic suggestions were most
interesting. While we were watching the
act we thought that Schaeffer and Irwin
had been hypnotized previously by Polgar
and that their reaction to the cards was
in itself the result of this previous hyp-
nosis. We checked with some folks at
CBS and with Polgar himself yesterday
and learned that our suspicions were un-
founded. Polgar said he has passed out
the cards to fifty students who were total
strangers to him and has had perhaps 35
of them go under. He's still under con-
tract to Trimount Clothes, he said, but
he received several offers for guest shots
yesterday as a result of his appearance
with Godfrey.
•
THE RIVALRY between NBC and CBS
■ has been extended now to the field
of grand opera. Early yesterday morning
our Western Union teletype started click-
ing with a wire inviting us to see Opera
Television Theater's "Carmen" on CBS
Jan. 1 and right behind it came a message
from NBC inviting us to a press confab
Tuesday on the NBC opera series which
kicks off Jan. 14 with Kurt Weill's "Down
In The Valley." Marion Bell and William
McGraw will sing the principal roles in
"Valley," supported by Ray Jacquemot and
Kenneth Smith. The work will be staged
by Charles Polacheck and conducted by
Peter Herman Adler. . . . "Mid-Century,"
to be sponsored on CBS-AM by Chevrolet
Jan. 1 will be repeated that nite as a
TV sustainer. . . . KING-TV, Seattle, and
KFMB-TV, San Diego, have signed with
Telenews-INS for daily newsreel service.
•
^BS PULLING OUT ALL STOPS for the
^ Ken Murray show, will do a special
pickup from its 39th Street theater for a
half-hour preceding the preem Jan. 7.
Twill be one of those Hollywood-type
previews with Faye Emerson, Robert Q.
Lewis and Doug Edwards handling emcee
chores. . . . Philadelphia's Mummers Pa-
rade will be scanned by WFIL-TV with
Petrol Corp. picking up the tab for Cities
Service. Jim Felix and Dale Park will be
behind the mike and Herb Horton will
direct. . . . Colgate-Palmolive-Peet has
signed a 52-week renewal for its portion
of "Howdy Doody" on 24 NBC inter-
connected stations. Ted Bates is the
agency.
Craig Sees Good Year
For Radio And Video
(Continued from Page 1)
home receivers and at least three
million auto sets predicted.
In his year-end statement, Craig
declared that radio manfacturers
having fresh designs and features
will continue to find good markets.
In 1950, "television will continue
as the nation's fastest growing in-
dustry," Craig reported. He esti-
mated that the demand for sets in
recent months will extend into the
Spring, although there is likely to
be a slackening during the summer
months as in 1949. "The industry
should sell around 3,200,000 sets" in
the year, he added.
One of the factors in TV which
will help create demands will be
new designs and improvements.
Craig went on to say. "Up to the
present, for example, television cab-
inet styling has simply imitated
radio. We believe at Crosley that
television should have i" own dis-
tinct design, recognizing that tele-
vision is a theater in the home."
The 1950 line of Crosley receivers.
Craig noted, will present "a pro-
scenium arch screen in curved bow-
front cabinets which simulate an
attractive stage."
Shorter picture tubes will enable
the manufacturer to provide larger
screens in the same size cabinet,
the Crosley official said. "This year
probably will see the 12 V2 inch tube
replace the 10-inch tube in top sales
volume."
NBC Courier
When Mayor William C'Dwyer
and Mrs. O'Dwyer arrived at
Newark Airport last night, hiz-
zoner carried under his arm a
can of film. "Give this to some
NBC man," said he.
Seems that when Harry Walsh.
NBC cameraman, filmed the de-
parture of the newlyweds from
Miami for later use on NBC-TV,
he could find no messenger at
plane time. The city's Chief Ex-
ecutive very graciously volun-
teered to lug the celluloid back
to his city and his public.
DuM, Holiday Show
Raises Polio Funds
More than $178,000 has been re-
ceived yesterday for the Eastern
Area Sister Kenny Institute as a re-
sult of the DuMont web's five-hour
Christmas Party last Sunday night,
with donations still coming in.
According to officials of the Sister
Kenny Foundation the goal of $250,-
000 set for the show will be surpas-
sed. Gifts received thus far ranged
from 50 cents to $5,000. With a
breakdown still to be made, several
gifts of $5,000 each are already listed
and seven or eight of $1,000 each
have been tabulated, DuMont said.
The all-star show was emceed by
Morey Amsterdam, assisted by Don
Russell. Twenty-five telephone op-
erators were on duty until an hour
after the show went off the air.
Receiver Production Increase
Of 75% Planned By W'house
Sunbury, Pa.— Westinghouse TV
receiver output will be increased by
75 per cent during 1950, F. M. Sloan,
manager of the home radio division,
said in a year-end report released
today. Manufacturing facilities at
the firm's seven-and-a-half acre
plant here are being increased by
one-third, he said. The expansion
program, started last month, will
be completed in the first quarter
of 1950.
Pointing out that there are more
than 24,000,000 families within range
of the 98 stations on the air despite
the freeze, Sloan said. "With only
3,800,000 television receivers in op-
eration at the end of the year, there
is a potential market of 20,000,000
families, and this will be increased
as soon as the FCC makes a decision
on the difficult technical problems
now before them."
Predicting, industry-wide produc-
tion of 3,500,000 sets next year, the
report said:
Sees Market Picture "Brighter"
"The market picture becomes
even brighter when it is realized
that the industry has made tremen-
dous progress in improving quality
while reducing prices by almost
fifty per cent in the past five years.
Although such drastic price reduc-
tions cannot be expected in the
future, further savings will prob-
ably be possible barring the type of
economic activity responsible for
the strong inflationary period during
1946 and 1947."
98 Stations On Air
In 58 Markets —
Double 1948
At the end of 1949— the first big
year in the television boom — there
are almost 4,000,000 receivers in use
throughout the country and 98 sta-
tions on the air in 58 cities. By com-
parisons, there were 49 stations in
operation at the end of 1948 and
about 1,200,000 receivers.
The figure of 4,000,000 sets is a
trade estimate based on the NBC re-
search department total of 3.497,000
sets as of Dec. 1 and reports re-
ceived since that date of extraordin-
arily heavy sales preceding the
Christmas holiday season.
According to Hugh M. Beville, Jr..
NBC research director, more than
472,000 sets were sold throughout the
country during November. Sales for
September, October and November
of this year totaled 1,187.000. From
Jan. 1 through Sept. 1, 1,310,000 re-
ceivers were sold, NBC said, show-
ing that sales in the past three
months have nearly equaled the to-
tal number of sales for the first
eight months of the year.
It is believed that New York now
has a circulation of one million sets.
The NBC report listed 950,000 instal-
lations as of Dec. 1 and retail sales
figures indicate that the total is now
closer to the million mark.
Seven new TV markets have been
opened since the last NBC report
Nov. 1. They are Utica, N. Y.; Bing-
hamton, N. Y.; Huntington, W. Va.;
Tulsa, Okla.; Bloomington, Ind.;
Phoenix, Ariz., and San Antonio.
Cities Service Cancels
Tele Version Of "Band"
TV simulcast of "Band Of Ameri-
ca" on NBC will be dropped by
Cities Service Jan. 9, with the oil
company planning a series of films
to be used as video spots. The AM
version of the show, radio's oldest
continuous series, has been re-
newed for year, effective Jan. 23.
In announcing the cancellation.
Cities Service said:
"Cities Service is sold on the new
advertising television medium. The
results of the network TV test ex-
ceeded expectations. The show was
well received by the company's
trade, customer and dealer organi-
zations.
"The plan to substitute television
spot films at this time for the simul-
cast Cities Service radio program
is predicated on the decision to
wait for a wider distribution of TV
stations and home receivers in Ci-
ties Service marketing areas."
Section of RADIO DAILY. Friday. Dec. 30. 1949
New TV Tube Coaling
Revealed By Corning
A new method for coating the in-
side surface of TV picture tubes has
been announced by John L. Ward,
manager of Corning Glass Works'
electrical products division. This
method, a laboratory development
of a new electrically conductive
opaque coating, can be applied at
the time of manufacture of the glass
bulb and eliminates the need for
carbon coating of the bulb by labor-
ious hand methods in TV tube man-
ufacturing plants.
Permanently Fused To Surface
Also, because the bulbs can be
coated by Corning Glass Works at
the time of manufacture, this opera-
tion will be eliminated at the tube-
maker's plant. In addition, the new
coating is permanently fused to the
surface of the glass and will not be
affected by washing or other re-
claiming operations.
Ward also stated that this is a
completely new type of coating with
all the desirable features of the
presently-used carbon coating su?h
as non-reflectivity and opacity. As
soon as facilities for commercial
production are available, the com-
pany plans to coat all its glass TV
tubes with the new material.
Ease of applying the new coating.
Ward pointed out, will simplify the
final assembly of the new rectangu-
lar all-glass tube and speed its
adoption by the TV industry.
EHGIREEBS —
COHSII LTR nTS
RALPH B. AUSTRIAN
Television Consultant
1270 AVENUE OF THE AMERICAS
NEW YORK 20, N. Y.
Tel.: CO. 5-6848
A. R. BITTER
Consulting Radio Engineers
4125 MONROE STREET
TOLEDO 6, OHIO
Tel.: Kings wood 7631
W:LLIAM L. FOSS, Inc.
Formerly Colton <• Fott, Inc.
927 15thSt.,N.W. REpublic3883
WASHINGTON. D. C.
^Te/e Hiew of the Week
i iwktj iARGFsr mm uumm
Non-owners of TV sets viewing Packard-Bell video receivers on
display at the Packard-Bell Television Theater, recently opened in
the heart of the apartment house section of Los Angeles, where most
of the tenants do not as yet own sets. Packard-Bell, largest coast man-
ufacturer of TV sets, believes it is the first company to establish
a theater of this kind in a residential area of a major city.
Ruby Service Constructs
TV Film Editing Rooms
Ruby Editorial Service, Inc., affili-
ated with the Ruby Co., has con-
structed a battery of eight editing
rooms at 729 Seventh Ave., New
York, for the use of TV film produ-
cers, Edward Ruby, president, an-
nounced. Each room, a complete
workshop in itself, is sound-proof,
air-conditioned and fully equipped
with the latest type of apparatus.
Ruby stated that the units were de-
signed to meet the demands of pro-
fessional standards and techniques
and were available for rental by
day, week, month or longer periods.
New TV Manufacturer
Previews 1950 Line
Atwater Television Co., Brooklyn,
N. Y., a newcomer in the field of
video set manufacturing, previewed
their 1950 line of sets this week at
the Park Sheraton Hotel, N. Y. I. R.
Ross, general sales manager intro-
duced the new line which features
a 19-inch console-combination list-
ing at $449.50 and other receivers in-
cluding a 12y2-inch and 16-inch
model, which he reported, has re-
sulted in nearly $2 million in orders
thus far. Mid-west distributors of
the line will see sets in Chicago's
Palmer House in January.
PRODUCTIOI) PARADE
GE Equip. For S.A.
The first FM broadcasting station
in Venezuela will go on the air this
month using a 250-watt transmitter
manufactured by the General Elec-
tric Co., Electronics Park. Sold by
International GE S.A., Venezuela,
the transmitter will be operated by
Radio Cultura with studios in Cara-
cas. In addition to providing FM
programs, the new transmitter will
serve as a point-to-point relay.
Sightmaster Sightmirror Available
The Sightmaster Corp. has an-
nounced the issuance of a patent
covering its Sightmirror which will
make it available for public use for
any television receiver now in exist-
ence. Sightmirror, which serves as a
filter to eliminate glare and the pos-
sibility of eyestrain and softens the
picture, also has the advantage of
being a decorative mirror when the
set is turned off.
Tallest AM-TV Tower
In U.S. For Wr ON
Foundation work for the largest
radio and TV tower to be construc-
ted in the United States has just
been completed in Atlanta, Ga. De-
signed and fabricated by Interna-
tional Derrick and Equipment Co.
for WCON, the tower will rise 1,000
feet above Atlanta. The addition of
a super gain RCA pylon on top of
the tower will make the structure
1.057 feet high.
Foundation Is Ponderous
Foundations for the tower and guy
anchors are unusually large, a total
of 500 tons of concrete being poured
in their construction. Interlaced
steel rods and various types of fill
were used in setting the anchors se-
curely.
A feature of the tower will be a
one-man elevator for hoisting main-
tenance workers up to a height of
798 feet. In addition, an inside lad-
der will run the entire length of thf
tower.
So that persons in the surrounding
area will be fully aware of th
structure's sponsor, 14-foot flashing
letters at a height of 400 feet will
spell out WCON-TV. It is estimater
that the call sign will be visible foi
a distance of 20 miles away.
Completion Planned For February
Plans call for completion of the
tower by the end of February. Con-
struction of the tower is under the
supervision of IDECO.
EAGIAEERS-
COnSULTAATS
McNARY & WRATHALL
RADIO ENGINEERS
906 Natl. Press Bldg. 1407 Pacific Ave.
Washington 4, D. C. Santa Cruz, Caj.
Member AFCCB
L. W. ANDREWS, INC.
RADIO CONSULTANTS
219 WHITAKER BLDG.
DAVENPORT, IOWA
Phone 2-7824
GEORGE P. ADAIR
Radio Engineering Consultants
Executive 1230
Executive 5851
1833 M STREET, N.W.
WASHINGTON t, D. C
Original magazines courtesy of the
Wisconsin Center for Film and Theatre
Research
Coordinated by the
Media History Digital Library
www.mediahistoryproject.org
Funded by a donation from
Richard Scheckman