Full text of "The Reel Journal"

VOL. VII— No. 2

January 5, 1924

PRICE TEN CENTS

The Backbone of the Average
Exhibitor's Program---

What do you think it is?

If it were not for this certain line of service, half of the small town
theatres would go out of business.

What is it?

It is nothing other than a first class serial.

Watch those two w^ords "first class." They mean something. Buy
good serials and you will continue to run them. If you don't— Well ?

Here are four first class serials — three Westerns and one new
type serial.

Pathe will back them all up —

"HAUNTED VALLEY"— Featuring Ruth Roland
"HER DANGEROUS PATH"— Featuring Edna Murphy
"RUTH OF THE RANGE"— Featuring Ruth Roland
"THE WAY OF A MAN"— Emerson Hough Story

Pathe Exchange, Inc.

CECIL C. VAUGHAN, Branch Manager
HI West 17th Street KANSAS CITY, MO.

I
I

PUBLISHED EVERY SATURDAY, 19TH & WYANDOTTE, KANSAS CITY, MO.

put over

JOHNNIE WAL

Something New!!

Give your patrons something brand new and fresh — right hot off the
mdd'e — we've got the stuff all ready — to he^p you tell the world you've got
JOHNNIE V/ALKER in "FASHIONABLE FAKERS."

Loads of exploitation — easy to put over and sure in its results — acces-
iories and everything all set.

Get a press sheet — see what we've got for you, then book and make
some dough with this clever picture. ^i

DISTRIBUTED BY

F R O

Snower BM^., Kansas City, Mo.

3312 Olive St., St. Louis. Mo.

127 So. Hudson St., Okla. City, Okla.

trk^ O i^

D - _I. A ._!.

January 5. 1924

THE REEL JOURNAL

Page Three

What could

be sweeter r •

— What could be sweeter than to have more than 7,000 highly pleased enthusiastic boosting Exhibitors
playing the H. C. Witwer-Collier's WeeUy "FIGHTING BLOOD" series? What could be sweeter than to
receive from exhibitors all over the country hundreds of compHmentary letters packed with words of praise
on this series — praise that indicates packed houses, big nights, larger receipts every time one of the rounds
are shown? Unmistakable signs that F. B. O.'s marvelously successful

The first series brought more real money and more real entertainment to these thousands of theatres
'Fan any series ever filmed. The second series are doing the same thing only bigger and better. And not
lone have we received prrise for the cracker jack rounds but also on our posters furnished with each round.
Have you seen them? They are made up to draw like mustard plasters and they do it. If you haven't
played these guaranteed money getters — book 'em NOW. Play the first series, then follow up with the
second. Every round "a knockout" in 100% entertainment for your fans. They eat 'em alive. Book
through your nearest F. B. 0. exchange.

DISTRIBUTED BY

FILM BOOKING OFFICES OF AMERICA, Inc.

Snower Bldg,, Kansas City, Mo.
3312 Olive St., St. Louis, Mo.

127 So. Hudson St., Okla. City, Okla.
106 So. Cross St., Little Rock, Ark.

Page F(

our

THE REEL JOURNAL

January 5, 1924

PUBLISHED EVERY
SATURDAY AT

NINETEENTH

AND

WYANDOTTE STS.

KANSAS CITY, MO.

Telephone

Delaware 9763

BEN SHLYEN
Publisher and Editor

SAINT LOUIS

Representative

DAVID F. BARRETT

W4R Meramer St

New York Office

TOM HAMLIN, INC.

1540 Broadwav

WELCOME THE STRANGER

A stranger confronts the motion picture indus-
try. He has ^ ready smile and shows a willing dis-
position to make friends. He is the New Year.

He wants to make good for you. He has a
lecord to establish. It will handicap him if he has
to reap the censure which should die with the death
of his predecessor.

No doubt the industry made many resolutions
in January of 1923. No doubt many of them were
kept. Mistakes were made during the year. Mis-
takes are inevitable. They should be shelved and
the lessons put to good advantage.

Picture production should reach a high level in
1924. Producers have awakened to the realiza-
tion that the public is the dear editor who must be
pleased. It is not necessary that pictures cost
enough to build a battleship to gain popular appro-
val. They know that eight and ten reels are apt to
become wearisome.

The exhibitor and the exchanges have ironed
out many differences between them. Let there be
fair play on both sides.

The theatre owner, if he has neglected the
care of his theatre, should resolve to give it un-
divided attention. Such management has long since
ceased to be a side issue. It requires constant care.

If patronage has been desultory and indiffer-
ent now is the time to find out why. Have the pic-
tures been of the type best suited to the audiences?
Has there been diversity and that meticulous ar-
rangement of detail that the picture-going public
has come to expect?

To some exhibitors, to some exchange men, to
some salesmen, the year 1923 is remembered with
distaste. It brought only grief and disaster.

To others 1923 brought sunshine and pros-
perity. It brought to some exhibitors well filled

houses and satisfied patrons, to some salesmen fat
contracts.

There is no failure the cause of which cannot
be directly traced. If the audience was small there
was a reason. Perhaps it was not your fault.
Chances are that it was. You were doing only as
much as you rould when you should have been do-
ing more.

The time is at h^nd to make a fresh start.
Forget that the skies may be a bit cloudy. Re-
rrember that you are an integral part of an im-
mense industry which is pointing upwards. There
may be an occasional slip from the right path, but
the right trail is always found again.

The confirmed old grouch might say, "What's
the use of shouting 'Let's make this the best year'
when it doesn't mean anything?" But he is wrong,
because it does mean something.

Each year has been a better year for the in-
dustry. 1923 was better than 1922, and 1924
can be better than 1923. It is up to those who play
their part.

So let's really make 1924 the finest, rivet-
proof, honest-to-goodness year for the motion pic-
ture industrv there ever was.

January 5. 1924

THE REEL JOURNAL Page Five

ANNOUNCEMENT

TO ALL MY FRIENDS:-

I wish to announce that I have
gone into business for niyself—
the Floral Business—and that 1
shall earnestly strive to merit your
patronage, which you so kindly
gave me when I sold films, and
for which I am very grateful.

BILL LEVY

THE OWL FLORISTS

"Flowers For All Occasions"
WILLIAM LEVY, Manager

14 East 12th Street Phone Harrison 4791 Kansas City, Mo.

Members of Florists Telegraph Delivery Association.

Page Six

ANNOUNCE COMMITTEE TO

AID IN SECURING REPEAL

Under the provisions of the motion
adopted at the Washington conference o
the National Board of Directors and
Officers of the Motion Picture Theatre
Owners of America at the Hotel Willard
Washington, D. C, December 1, 19^J,
Messrs. Martin G. Smith o Ohio Fred
Seegert of Wisconsin and J. S. Phillips
of Texas were designated as a Committee
of Three to select a committee to ar-
range for the fullest co-ordination and co-
operation of all forces in the industry for
the purpose of securing the repeal of the
admission tax.

The following committee has been ap-
pointed by them: R. F. Woodhull Dover,
N J.; Joseph Mogler, St. Louis, Mo.; C.
E Whitehurst, Baltimore, Md.; K W.
Collins, Jonesboro, Ark. ; Martin U
Smith. Toledo, O.; Glenn Harper, Los
Angeles, Calif.; Harry Davis, Pittsburgh,
Pa ■ M E Comerford, Scranton, Pa.;
Joseph W. Walsh, Hartford, Conn., and
Sydney S. Cohen, ex-officio.

F. c. munroTpresident
OF hodkinson company

Announcement has been made by the
W W Hodkinson Corporation that t G^
Munroe, until now vice president, hacl
been elected president and that W. VV.
Hodkinson has gone from the presidency
to the chairmanship of the board of fli-

rectors. .,, • 11

The board of directors will include
Hodkinson, Munroe, Raymond Pawley,
Oscar M. Bate and Harry A. Richards
John C Flvnn and Paul O. Mooney will
join the company as vice presidents in
two newly-created posts.

It also was announced that the corpo-
ration in October increased its capitaliza-
tion from $800,000 to $1,800,000.

HINTON among LEADERS

IN W. W. HODKINSON DRIVE

The November sales drive conducted by
the W. W. Hodkinson Corporation
through its branch exchanges came to a
close in a blaze of glory. The drive wa
continued through December with every
sales manager and salesman keyed to the
highest pitch.

Ben Weisenbach, who covers southern
Wisconsin out of the Chicago branch,
and S. W. Whitehead of the Los Angele-
branch, were the biggest individual prize
winners, each running first in total vol-
ume of business and in the number 01
features sold.

In the southern division George Hiii
ton of the Kansas City branch finished
second, Anna Sessions of New Orleans
winning first prize.

Cash prizes totalling $3,000 were dis
tributcd during November and a similar
amount will be given for December.

SONG TIE-UPS FOR TWO

FIRST NATIONAL RELEASES

Exhibitors playing First National'^
"Boy of Mine," starring Bcnnie Alexan-
der, and "The Song of Love," starring
Norma Talmadge, should be greatly aid-
ed by taking advantage of the advertis-
ing tie-ups afforded throuch the songs
written for and carrying the names of
these pictures.

THE REEL JOURNAL

LOCAL F. B. 0. BRANCH

WINS $1,000 SALES PRIZE

Everybody is happy at the local Film
Booking Offices exchange this week, for
Roy Churchill and his sales crew have
won the $1,000 prize in the sales contest
that was being conducted by F. B. O.
nationally. And the big plum is going
to be divided up with a good share for
everyone.

Churchill is very happy and wishes to
thank the exhibitors in behalf of himself
and his salesmen for helping his exchange
■win this prize.

"GEORGE WASHINGTON, JR." A
WARNER CURRENT RELEASE

The release of "George Washington,
Jr.," the scren adaptation of the George
M. Cohan stage success, has been ad-
vanced by one month and will be avail-
able for" exhibitors during the current
month, according to word from Warner
Brothers.

The picture was pre-viewed at the
Granada Theatre, Hollywood, and a wire
to the home office reports "Howling suc-
cess — picture is another knockout and
you can go the limit on it."

Wesley Barry has the starring role,
portraying the same part to which
George M. Cohan lent distinction. Ex-
hibitors privileged to see the first print
declare that the Cohanesque touches,
plus the Barry cleverness, make a vcrv
enjoyable and humorous picture.

EDUCATIONAL ADDS TO

ITS SERIES OF COMEDIES

The Educational Film I-^xchanges. Inc.,
announce a most comprehensive program
of Short Subjects for distribution during
the latter half of the 1923-24 season.

With several new series of picture-
introduced, including the Juvenile an !
Tuxedo Comedies, the "Sing Them Again"
series and "Secrets of Life" pictures, the
early part of the year will find still fur-
ther additions to the program. The first
of the two special Clyde Cook Comedies
Iiroduced by Joseph M. Schenck, will bo
released in February. They are in tw<i
reels.

Lloyd Hamilton has resumed work on
the remaining five subjects in his series
of six comedies. "My Friend," one of
the series, will be reJi'ased this month
The third series of Wilderness Tales b"
Robert C. Bruce, wall be started thi-^
month, the first release to be a story of
the sea coast, "Jean of Heceta Head."

There are twelve remaining Christie'
Comedies to lie distributed in the present
series, the first of which will be "Rid-
'Em Cowboy," with Bobby Vernon. Pro-
duction is in full swing at the Fine Arts
Studios, where Jack White has his
sclicdule of Mermaid Comedies well ad-
vanced. January will see the release of
what is said to be one of the fastest
'Mermaid Comedies ever made. "Flying
Finance," in which . an entire village is
wiped out by a cyclone that is declare!
to be the funniest storm ever seen in a
film comedy.

The Juvenile and Cameo Comedies also
promise a greater number of laughs.
Sid Smi'h. famous for his work in th-^
Ha'lroom Boy Comedies, has been added
to the company of Cameos. .'\ second
series of Lyman H. Howe's Hod.gc-
Podge has also been started.

January 5. 1924

BILL LEVY LEAVES ROAD

FOR THE FLORAL BUSINESS

William "Bill" Levy, recently a sales-
man for Universal and formerly with
Fox has entered into a new field as his
own boss. Bill has forsaken the film
business for a career as a florist and has
secured a verv nice little business, known
for vears as the Owl Florists, on Twelfth
street between Main and Walnut streets.
But he says he wants to continue serv-
ing exhibitors and film people, only in
this different way. .

Bill has been in the film business for
about eleven years and he says that its
hard to break away— but then, its a
buMness of his own. Bill is very grate-
ful for the support the exhibitors gav;
him when he was a "knight of the road
and that he will do his best_ to merit
their patronage in his new business

The Owl Florists are members of the
Florists Telegraphic DeHvery Association
and can send flowers anywhere. Just
the word, says Bill, and you'll get service
unsurpassed.

EXHIEITORi^UGGESTED

THE EXPLOITATION IDEAS

Unusual interest in the announcement
that the advertising matter for "After
the Ball" is promised by Theatre Own-
ers Distributing Corporation because An-
derson Pictures, through which the pic-
ture will be distributed, has called upon
the exhibitors themselves to suggest the
exploitation ideas that go into the post-
ers, press book and lobby display as
well as the different style of advertis-
ing accessories best suited to their re
quirement.

That the size and style of press books
has been a matter of interesting discus-
sion for a long time is proven by the
number of prominent exhibitors who
have addressed the meetings on the sub-
ject during the last two or three years.
The press book the exhibitors themselves
furnish with their first picture. "A.fter
the Ball." should cause a stir. It is _ a
two-color book like many others, but its
size and form are interesting.

"THE ETERNAL CITY" IS

BEING PUT IN FINAL SHAPE

John Emerson and Anita Loos have
been engaged by Samuel Goldwyn _ to
put George Fitzmaurice's produc'ion.
"The Eternal City." in its final shape. It
is a current First National release.

In the cast of this production are five
stars— Barbara LaMarr. Bert Lytell,
Lionel Barrvmore. Richard Bennett and
Montague Love. There is a vast inter-
national interest in the work of the
Countess de Roliland. an attache of the
Italian embassy in Washington. _D. C.
To ensure the complete co-operation of
the Italian government, the Coun*ess
went to Italy with the George Fitzmau-
rice unit to act as liason officer between
the motion picture company and the
powers in Rome. Never before in film
history has such an active interest been
manifested in a photoplay by a country
and its representatives.

Start the New Year Right

Subscribe for

THE REEL JOURNAL

January 5, 1924

THE REEL JOURNAL

Page Seven

Moving Along Movie Row

Mr. Watson has bought the Electric Theatre at Cald-
well, Kans., from C. Marshall, who has gone back to his

home in Joplin, Mo.

* * *

"Dad" Meade of the Meade Tlieatre, Kingman, Kans..
is going to take a long-earned vacation and spend a few
weeks in California. His son, Frank, will look after the
theatre while "Dad" is sojourning in the rand of oranges

and movies.

* * *

R. A. White, general sales manager for Fox Film Cor-
poration, v,as here the past week.

* * *

Harrv McClure has sold the Strand Theatre at Osage
City, Kaiis., to W. L. Sloop. Mr. Sloop is also postmaster

in the town.

* * *

Charles Burkev, Siunmit Theatre, a Kansas City su-
l)urhan house, has bought a large lot at Valentine Road
and Madison avenue on which he will build an English type
home. Charlie says he's been saving for this home for a
long time and he's glad to at last be able to realize this

ambition.

* * *

I. J. "Bud" Barsky of Sunset Productions of Holly-
wood, producers of J. B. Warner and Kenneth McDonalrt
productions, was in Kansas City over the holidays. "Bud"

is a former Kansas City boy.

* * *

Well, Santa was good to most of the managers. E.
C. Rhoden of First National received some golfing equip-
ment and Roy E. Churchill of F. B. O. a beautiful Glad-
stone bag. The employees were Santa's agents.

* * *

Prints on "Black Oxen," "Song of Love" and "Her
Temporary Husband" have been viewed at the First Na-
tional exchange and the comments are of a very enthusias-
tic nature. "Her Temporary Husband" is said to be a very
laughable affair with a complicated situation.

* * *

W. D. Fite and brother have purchased the Best Thea-
tre at Independence, Kans., from the Beldorf Amusement
Company. He mav have been attracted by the name.

* * *

Baby Alma Talcott, known as Baby Peggy's sister, ap-
pearing at the Liberty Theatre with "The Darling of New
York," had a real Christmas surprise when Archie Joseph-
son and the entire staff of the Bray Hotel decorated a
tree that was placed in the little lady's room.

* * *

Stanley Chambers of Wichita announces "The Darling
of New York" as the attraction at his theatre for the week
of January 7. Baby .^Inia Talcott will appear at each per-
formance.

* * *

Sam Henley, formerly branch manager for Associated
Exhibitors at Oklahoma City, and recenth' on the sales
staff of Universal at San Francisco, has been appointed
manager of the Universal Film Exchanges, Inc., at Spo-
kane, Wash. He is a brother of Hobart Henicy, tne rt'-
rector.

* * ♦

Stanley Mayer, recently with Goldwyn, is now cover-
ing the Wichita territory for Fox.
' ♦ * ♦

George West of .A.rrow Pictures is calling on the State
Righters.

* * *

"The Hunchback of Notre Dame," the big super-spe-
cial, will have its Kansas City premiere at the Libertv
Theatre January 27. Popular prices will prevail and prep-
arations are being made for an extensive publicity cam-
paign.

* * *

W. J. Gahje of Beloit, Kans., has bought tne Tourney
Theatre at McPherson.

* * *

Mr Gable's son, who has charge of the theatre, was
presented a son and W. J. is prouder of his right to this
acquisition than he is over the theatre.

I. W . Maple of Bethany, Mo., was a visitor Christmas
day.

* * *

Be prepared, you Kansas Exhibitors. Cecil Vaughan,
the Pathe branch manager, is preparing for his first visit
mto your territory, tie expects to leave after the holidays

* * *

Sam Miller, the new manager at Educational, also plans
a trip through the territory. He has become fairly well
acclimated by this time and has obtained a survey of the
land.

* * *

"Judging by those exhibitors whom I have met I know
I will be pleased to remain here," Mr. Miller said. "Might.\
fine fellows, they are"

* * *

L. V. Calvert, district manager for Educational, left
before the holidays for his home in Bismarck, N. D., and
will go from there to New York.

* * »

Manager Vaughan of the Art Theatre, Kansas City,
Kans., has executed a contract with Morris Joseph of the
Universal exchange that gives him exclusive first-run show-
ing on Universal products for his city. Opening with "The
Darling of New York," featured by the personal appear-
ance of Baby Peggy's sister. Baby Alma Talcott. Manager
Vaughan looks for a continuation of good business

* « *

Sam Miller beamed bright on the world the other
morning vyhen he received a check from Uncle Sam for
$16.40, which amount was due him on government insur-
ance contracted while he was in service
« * *

He says he will bet the whole amount that there was
a larger number of shipments last week than ever before
in the history of the exchange.

* * *

First National exchange is emblazoned with posters
featuring "First National Month."

* * ♦

Baby Alma Talcott will appear at the Apollo and other
neighborhood theatres shortly. Jean Belasco of Universal
IS handling her booking.

"They
Satisfy"

Satisfaction is the most that can
be asked for, even in the cigarette
with the above slogan.

If every picture you play satisfies
you, then you are an unusually
successful exhibitor.

The ONLY picture that is sure to
satisfy, fifty-two weeb in the
year, is the

PATHE

NEWS

Page "Eight

THE REEL JOURNAL

January 5, 1924

A Steady Growth For Film Markets

A. J.

By ALBERT E. SMITH,
President of Vitagraph.

MOELLER TO LAUNCH
THEATRE SERVICE SOON

Pessimistic conservatives and extrava-
gant radicals are bringing the motion pic-
ture industry tumbling about their own
ears. Fortunately there is a level road
traveled by steady-minded men during the
quarter of century since I began as a
pioneer producer and distributor and
which remains the open way to legiti-
mate growth and development.

Since my last stay in Hollywood, the
center of motion picture production. I
have had opportunity to study and ana-
lyze conditions in Great Britain and on
the Continent as well as opportunity to
review business in the United States and
Canada and the prospects for the com-
ing year.

I have seen twenty-six years of prog-
ress in motion pictures. Every year of
those has been one of advancement in
production ; only during the stern years
of the war did business show any de-
crease. That decrease was in the for-
eign market. It was in a large measure,
although not altogether, offset by the
spread of motion pictures throughout the
United States. Never have the level-
headed men in this industry had cause to
complain about the growth of the indus-
try as a whole. Each year sees new
markets for films.

The business of Great Britam and the
Continent is being restored to normal in
a manner most satisfactory to film dis-
tributors and to producers. The Vita-
graiih exchanges in Great Britain, where
we have branches in every large city in
the provinces as well as in Scotland, Ire-
land and Wales, are reporting increased
rentals every month. Our French dis-
tribution is- coming back to what it was
before 1914. So encouraging has been
V'itagraidi's business on the Continent
that 1 reopened, last sunnner, a producing
studio in Paris which is making pictures
direct (or Continental consumption. Vita-
graph's studios in Hollywood and Brook
lyn have not been idle.

This suggests comment on the question
of production in the East or in the West
In my opinion this concerns the pro
duccr's private plans. There are som;
|)icturcs, such as "Let Not Man Pu
Asimder," which J. Stuart Blackton ha
just finished, which can be made with
equal facility in either locality. There
are o ther pictures, such as "Pioneer
Trails," which demand tne bacKgrounds
that are to be found only in the waste-
lands and mountains of the far West.
Ido not see any reason why the motion
picture industry should be limited to any
locality. On the contrary, prorluction un-
der tnodern conditions permits the makinr
of pictures anywhere on the face of th.
earth.

Censorious critics have flung nuich mu I
at, the industry. They have attacked tlu
morals of pictures, and the morals of th
men and wotiien who have strived to give
to the public good entertainment. Tliev
sometimes forget that this mode of en
tertainment has been the most satisfac-
tory to the pocket book of the American
citizen and that in educational values ii
has surpassed the printed word.

Men and women who write ab in m
lion pictures are sometimes misguid i'
through ignorance. It seems to be the
one industry which every outsider belicvr

he could improve. 'Efficiency e.xpert^."
\vho may have been able to obtain re-
markable results in directing a factory
fabricating cook stoves, seek to force
their rules in the studios. Unfortunately
pictures are not a factory product. No
industry reflects so completely the human
elements in men and women as ours. If
is the wise and level-headed producer
who can reconcile the foibles of directo.
and his people with business needs, wdio
advances steadily towards success.

In February I enter upon my twenty-
seventh year as a motion picture pro-
ducer and distributor. The name of Vita-
graph is known in every civilized com-
munity. It has come to stand for good
entertainment and service in distribution.
I have applied straignf, sound business
ethics to its development. Therefore
when I predict in all seriousness that 1924
will show a continued steady growth of
markets for film I speak with more than
a quarter of a century of experience. Our
own country is soon to be relieved of
some of the burdens the war laid upon
it. Our industr.v will share directly in
this relief, but the public at lar.ge will
be the chief beneficiary. This means in-
creased attendance and the building of
new theatres.

A. J. Moeller, for the past two and a
half years general manager of the' Mo
tion Picture Theatre Owners of America,
announces that upon the termination «.
his contract the fir.st of the year he wii
launch the Moeller Theatre Service, Inc.,
with offices in the Bethlehem Engineer-
ing Building, New York City.

The Moeller Theatre Service will seek
to render a comprehensive service to
theatre owmers in a general sense and
through this system to put into operation
lines of action which should be of de-
cided advantage to all theatre owners
participating. Mr. Moeller's nation-wide
experience fits him for his new line of
work.

Vitagraph wishes to al
prosperity for 1924.

the induslrv all

MACK SENNETT MAKING

THIRD SERIES FOR PATHE

Mack Sennett will make another series
of two- reel comedies for Pathe, supple-
menting his Mack Sennett comedies and
Ben Turpin vehicles already appearing
on the Pathe program. Harry Langdon,
the former vaudeville favorite, will be
featured in this series. The first of the
new series will be released for showing
February 3. This subject is titled "Pick-
ing Peaches" and is further noteworthy
in marking the return of the Mack Sen-
nett Bathing Beauties to the screen.
There will be one of the Harry Langdon
comedies released every month.

Got the Boiled

Front Out for

"Youthful Cheaters"

By Oscar the Operator

It's the young 'uns who fill our house
every night. They're regular. And, man,
how they do eat up those jazz pictures.

When we played "Youthful Cheaters"
I ren1?ed some glad rags and made a bee
line for the lobby right after the
fade out.

A flock of flappers were gathered
round the Big Chief telling him this
fihri was the eel's eyebrows. Glenn
Hunter is the boy for the girls and
jazz is what we all want. Sobs and

Oscar the Opprator, ^

W. W. Hodkinson Corp.. I

4«9 Fifth Ave, New York. )

Dc.ir O.si-.ir i'ak,- tliciii white gloves off long: .

cnouRh to wrile me about a price on "Youthiul |

Cheaters." ■

Name ■

Theatre ■

Address !

City St.ite I

shooting is overdone.

I speak for the projector rootTis
everywhere when I say to showmen
— book this one for the old bank
book's sake.

Us exhibitors must have team
work. Put your John Hancock on
the kupon and we'll get going with
Hodkinson Pictures.

HODKINSON
PICTURES

January 5, 1924

THE REEL JOURNAL

Page Ni

Built on Effective Advertising

By MAJOR H. C. S. THOMSON,
President F. B. O.

WATCH OUT FOR THIS FELLOW

The big goal toward which producers
should strive next year is inexpensive and
entertaining productions that will appeal
to the masses. This business is founded
on its ability to please the masses, but
unfortunately, a number of producer^
have lost their perspective, preferring to
try to cater to the highbrow element.

This is reflected in expensive costume
pictures, highbrow stories and excessive
length productions which cemiiot possibly
please the masses, who want diversity
in their entertainment.

.Advertising is an important factor
which many producers are slighting. Be-
cause their production costs run so high,
they stint on the advertising appropria-
tion, and then wonder why they do not
get returns.

F. B. O. is making its pictures at a
very nominal cost. Efficient production
v.-itii all of the plans made in advance has
made this possible. The chief factor,
however, is that F. B. O. makes every
effort to select stories which particularly
lend themselves to advertising and ex-
ploitation.

We sometimes spend as much for ad-
vertising and exploiting a picture as the
negative itself costs, but when we do so,

it is because the production itself war
rants such expenditure.

We are making and exploiting pictures
on the basis of a cost that will enabl:-
the exhibitor to pay a fair profit after it
is shown. In my opinion, the necessitx
for spending three, four and five hundred
thousand dollars on a motfon picture pro-
duction is all rot and most of it is rep-
resented in waste and is never seen on
the screen. This business is founded on
its ability to provide entertainment for
the masses at a price that permits the
masses to buy such entertainment. So far
as F. B. O. is concerned, it is going to
provide the best kind of entertainment
at moderate costs.

As a first move to better productions
for our coming schedule we are estab-
lishing an exhibitors' advisory film board
to pass on all stories and production pos-
sibilities before the actual production has
been started. In this way the exhibitor
will be able to play the kind of pictures
we can sell and Film Booking Offices
will know in advance what pictures the
exhibitor is willing to buy. The board
will consist of 50 of the most prominent
exhibitors in the country, who will serve
without pay.

MORE GOOD REPORTS ON

STANDARD WESTERN FILMS

Frank Warren of the Standard Film
Company says that good reports con-
tinue to come in from exhibitors on "The
Lone Wagon" and "Partners of the Sun-
set."

Mr. Warren particularly is pleased
with the unsolicited letter received from
R. G. Liggett of the Gauntier Theatre,
Kansas City, Kans., which reads as fol-
lows :

"I want to advise that I just finished
playing the 'Lone Wagon' and 'Partners
of the Sunset,' and can recommend them
as .good, clean, money-getting Western
pictures that will do business in any
theatre playing this class of pictures.

" 'Partners of the Sunset' was espe-
cially good, clean entertainment : well di-
rected and Allene Ray was exceptionally
good as lead.

"The 'Lone Wagon' is similar to other
pictures of this class and I did a stand-up
business on this picture."

"WHEN EAST MEETS WEST"

PRODUCED AT FT. SCOTT

"COUNTRY KID" SELECTED

BY CATHOLIC COUNCIL

"The Country Kid," a Warner Brothers
Screen Classic starring W^esley Barry,
has b"en endorsed by the National Catho-
lic Welfare Council, an organization
which carefully sifts through motion pic-
ture after motion picture with a view to
discovering those that have distinct fam-
ily entertainment value, and that are re-
freshingly w^holesome. Out of hundreds
of films, the Council generally picks one
or two for its approval.

Charles A. McMahon, in an article ap-
pearing in the Bulletin, the Council or-
gan, says that "The Country Kid" is one
of the be<:t juvenile pictures offered this
season. "It is a simple, interesting story,
somewhat on the Charles Ray type of
picture. It should prove a big magnet
as far as family patronage is con-
cerned."

A photoplay, written, directed, pro-
duced and enacted by local aspirants, was
the thrilling treat for Ft. Scott, Kans.,
theatre-goers during the holiday season.
The picture, "When East Meets West,"
has its premier at the Empress Theatre,
owned by Dee Filizola, prominent ex-
hibitor in this territory, who financed
this production.

The scenario for "When East Meets
West" was written by a sophomore of
the Ft. Scott high school in a scenario
contest held last spring. At that time the
Empress Theatre held a popularity con-
test, from which the girls of the cast
were selected. This cast is supported
by a number of fellow students from the
high school and Ft. Scott Boy Scout
troop.

T. V. "Ace" Till, formerrv a representa-
tive of the Kansas City branch of As-
sociated First National Pictures, assisted
Mr. Filizola in the directing and pro-
ducing of the picture. Mr. Till says
that the story is "clever, thrilling and
romantic," and also pays high tribute to
the cast.

Following its run at the Empress Thea-
tre "When East Meets West" will be
shown at various theatres in neighboring
towns.

FIRST NATIONAL SALES

CONTEST JAN. 1— MAY 10

There's a chart showing a number of
airplanes just behind Tom Byerle's desk
at the First National office, which we
have been told will record the standings
of their various branches throughout the
country in the big sales contest begin-
ning January 1 and ending May 10.
Seven thousand dollars in cash prizes are
to be awarded. The boys at the local
branch are inaking lots of smoke and
hope to land in first place.

A man, about 6 feet tall, weighing
possibly 155 to 165 pounds, callint;
himself H. L. Turner, representing
himself to be a Selznick film sales-
man, called on the Empress Theatre,
Paola, Kans., the other day and per-
suaded the manager of the theatre to
endorse a personal check for him to
the amount of $20.00. The check was
made out to the Linwood State Bank,
Kansas City, Mo. This bank has no
account with H. L. Turner. Turner
did not have a portfolio or other
equipment such as a salesman carries,
but intimated that he had left it at
his hotel. He mentioned the fact that
he was a Selznick salesman and he
wanted to see Williard Frazier to get
a date on a picture which Selznick was
supposed to have booked for him.
Turner talked to Mr. Krieger, who is
the manager of the Empress at Paola.
Send any information regarding this
fellow to the Film Board of Trade.

DeMILLE LAUDS EFFORT

OF PICTURE PRODUCERS

Cecil B. DeMille, whose epic of "The
Ten Commandments" is being shown at
the George M. Cohan Theatre, sees a
change in the public's attitude to the pro-
ducers and a corresponding effort by the
picture makers to effect real improve-
ment.

"The modern picture producer," said
DeMille, "is rising to the new opportuni-
ties places before him. Never in the his-
tory of a new art has there been such
rapid improvement, such earnest and defi-
nite striving to more worth-while things.

"We w-ere blocked in these efforts
rather by the misunderstanding or preju-
dice of persons outside tne industry than
by any forces within. But misunderstand-
ing and prejudice are vanishing and soon
I look for an America, every state of
which is solidly behind and in sympathy
with, the better films we of the picture
industry are trying to give the public"

The theme of DeMille's address was
"The Responsibility of the Motion Pic-
ture Producer."

"Judged by the public weal," said the
speaker, "his is a greater responsibility
than that of the banker who handles your
money or even of the engineer who pilots
you at sixty miles on hour over the
route of a fast limited. For we who
make films talk to the world's largest
audience. We have the opportunity to
entertain, educate and uplift at the same
time. And we reach millions who ordi-
narily would not be touched by either ed-
ucative or moral influences."

LIBERTY HAS A BIG LIST

OF SPECIAL PICTURES

Coming to the Liberty Theatre follow-
ing "The Darling of New York" there
will be "The Fighting Blade," featuring
Richard Barthelmess; Charles Chaplin's
"A Woman of Paris" ; Mary Pickford in
"Rosita," and very possibly "The Hunch-
back of Notre Dame."

No definite announcement can be made
on this last picture. If it is shown it
will be the latter part of January. Just
what the prices will he has not been de-
cided, according to Manager Lee Balsly

Page Ten

THE REEL JOURNAL

January 5, 1924

ST. LOUIS TRADE EVENTS

NEW HEAD OF FILM BOARD

ANNOUNCES HIS POLICY

C. D. Hill, newly-elected president of
the St. Louis Film Board of Trade, has
mapped out a policy for the year 192-1
that should greatly strengthen the spirit
of cordiality existing between the ex-
hibitors and exchanges in the St. Louis
territory.

Hill's policy will be a "square deal for
everyone," but he will insist that ex-
hibitor and exchange alike live up to the
rules of the organization. Hill, who is
St. Louis manager for W. W. Hodkinson
Corporation, is of the »>juare-shooting
type with plenty of nerve when the occa-
sion requires it.

The film board has a very capable
board of arbitration to settle the disputes
between the exhibitors and exchanges.
This board is composed of Dr. J. L. Price,
owner of the Liberty, Star and Grand
theatres, East St. Louis, 111.; John Kar-
zin, owner of the Olympia, Lincoln and
Casino theatres, St. Louis, and part owner
of the Grand Theatre, Alton, 111., and J.
S. Camp of the New Pastalozzie Theatre.
St. Louis, representing the exhibitors, and
Thomas Leonard, Progress Pictures Cor-
poration : H. I. Krause, Famous Players-
Laskv Corp., and S. J. Hankin, Educa-
tional Film exchange, representing the ex-
changes.

"GOING UP" WEEK BROUGHT
BUSINESS TO THREE HOUSES

Last week was "Going Up" week with
the Douglas MacLean picture playing at
the Grand Centra!, West End Lyric and
Capitol Theatres. In all of these houses
the picture played to capacity business
the opening day and packed houses con-
tinued the rule throughout the week.

SAM WERNER ANNOUNCES

FIFTY-TWO NEW RELEASES

Sam Werner of United Film Service
has announced the release of 52 Western
Specials featuring Neal Hart, Leo Ma-
loney, J. B. Warner. Pete Mnrrissey.
George Larkin and Big Boy Williams.
The pictures will be released one each
week during 1924. Werner has had nu-
merous requests for data on his program.
There has been a distinct revival of in-
terest in Westerns of the better type
throughout the St. Louis territory in re-
cent months. Same say that this is the
natural reaction resulting from the film
fans being fed up on "super specials."

St. Louis film men were sorry to hear
of the death in Chicago on December 17
of Dee Robinson, 51 years old, general
manager of the Theatres Operating Com-
pany in Peoria, 111. Robinson died while
preparations were being made for a blood
transfusion.

G. E. McKean. manager of the local
Fox exchange, has returned from Chi-
cago, wdiere he attended a sales confer-
ence presided over by A. White, general
sales manager for the Fox organization.

By David F. Barrett

BRIGHT BITS

and
NEWSY NOTES

The St. Louis Film Board of Trade has
sent out warnings to exhibitors in the ter-
ritory to be on the lookout for a concern
known as the Imperial Motion Picture
Company which has been going about the
country soliciting merchants to have jno-
tion pictures made of their towns. C. C.
Pcttijohn has advised the local film
boards of trade to get in touch wdth Ro-
tary clubs, Better Business Bureaus and
similar organizations to see that no in-
justice is worked on an exhibitor in con-
junction with the operations of the com-
pany in question.

Louis Landau's beautiful New Washing-
ton Theatre, Granite City, III, formally
opened on Friday evening, December 21.
with F. B. O.'s "Blow Your Own Horn"
as the film feature. The new- house rep-
resents an investment of $600,000 and is
one of the finest picture theatres in the
Prairie State.

The opening night of the new theatre-
was a civic event for Uranite City, the
mayor, other city officials and prominent
civic leaders being on hand to tell Lan-
dau how much the community appreciated
liis wonderful theatre. Other visitors in-
cluded Tom Reed of Duquoin, Pete Pin-
kelman and Bert Cory, who are building
a new theatre in Quincy, 111. ; Bob
Stempfle of St. Charles, Mo., and J. Le-
vine of Ascher Brothers, Chicago. A ca-
pacity audience attended the opening.

Ramnes & Lawson opened the New
Grand Theatre, Mount Olive, 111., on the
I veiling of December 20. This house seats
500 and cost $30,000. It will be a strictly
picture house and will operate seven days
a week.

The Rex Theatre, Stillertown, 111., has
closed temporarily due to the shutting
down of the coal mines in that vicinity.

Harry Weiss, First National's boss here,
spent the pre-Christmas week out in the
territory. He is very optimistic about the
outlook for 1924, saying he can't sec any-
thing but a big year for First National
in this section.

Patrons of the Criterion Theatre,
Broadway near Olive street, were un-
aware at 5 -.30 p. m. Thursday, December
20, that the operator of the projection
machine had turned in a fire alarm when
he saw the electric wires sputtering be-
hind the big electric sign in front of the
theatre. Firemen quickly extinguished
the fire.

The civil suit against Mayor Henry W.
Kiel of St. Louis to collect $500 aljeg-l
to be <hie on a stock subscription to th >
William Christy Cabanne motion picture
organization has been continued until
January 4. The continuance was taken
at the request of counsel for Mayor Kiel

when the case was called before Jus-
tice of the Peace Martin December 20.
Mayor Kiel contends that he merely
agreed to give his moral support to the
picture enterprise.

The annual ball of the St. Louis Film
Employes will be given at the Arcadia ,
Dance Hall, Olive street near Grand
boulevard, on the evening of January 23,
1924. A very large attendance is expect-
ed. The committee in charge nas pre-
pared an excellent program for the occa-
sion.

Floyd Lewis, district manager for As- J
sociated Exhibitors, returned to St. Louis '-9
in time to spend Christmas day with his
family here.

R. A. Beatty, who produced the ceramic
art titles for "Blood and Sand," "The
Sheik" and other film masterpieces, ha .
been appointed director of the art d;-
partment of the' Genera! Film Manufac- J
turing Company by Romaine Fielding, ^
president and director general of the
company. The Genera! Film has recently
signed contracts to produce the art titles
for many of the first-run nouses in thj
St. Louis territory.

IMembers of the local film colony wero
saddened when they learned of the death
on December 21 of the father of William
De Frenne of the local Paramount sales
organization. The elder De Frenne, who
was 85 years of age, died at his home
in Prairie Du Rocher, 111.

Romaine Fielding, president and direc-
tor-general of the General Film Manu-
facturing Company, 6800 Delmar boule-
vard. LIniversity City, has announced the ■>
release, on January 5, of the first pic- ■
ture completed by his organization. ^

The film, entitled "Kidnapped," a short
mystery-drama, features Betty Flournoy.
8-year-old Webster Groves, Mo., girl,
who has been prominent in St. Louis
dramatic circles for some time. Betty is
of the delicate cliina doll-Lillian Gish
type and her future work will bear watch-
ing. Fielding predicts that she is destined
to occupy a prominent place in film cir-
cles in vears to come.

Employes of the Metro exchange pre-
sented their Ijoss. Charley Werner, with
a Ijcautiful brass desk set in remembrance
of Christmas.

Leah Baird, accompanied by her hus-
band, A. F. Beck, departed for the Pa-
cific coast on December 16. Miss Baird
will shortly begin work on her next big
•picture, "The Great Chicago Fire." Wil-
liam Baker, special representative for
Beck, departed for Chicago on December
17. He plans also to visit Cleveland, De-
troit and Pittsburgh in the next few
weeks.

Visitors to the local film exchange-i
during the past week included Tom Reed.
Duquoin, 111.; R. E. Gump, Belleville, 111.;
Pete Pinkchnaii and Bert Cory. Quincv,
111.; Bob Cluster, Johnston City, 111., and
Jim Reilly, Princess Theatre, Alton, 111.

January 5. 1924

THE REEL JOURNAL

Page Eleven

NEWS NUGGETS

The Los Angeles Telephone Company
is giving the utmost co-operation to F.

B. O. in the production of the new H. C.
Witwer-Cosmopolitan Magazine stories
now being filmed under the title "Th^>
Telephone Girl." Not only is Alberta
Vaughn, the young and beautiful star of
the series, being instructed in the intrica-
cies of the work as an operator, but spe-
cial telephone equipment also lias been

loaned to F. B. O.

* * *

Lionel Barryniore, in addition to his
successful starring venture with David
Belasco, has been engaged to play the
part of Walter Butler in the forthcoming
D. W. Griffith film production, "Amer-
ica."

* * *

"Going Up," Douglas MacLean's first
starring picture for Associated Exhibitors,
has been listed in the current number of
"Exceptional Photoplays" by the National
Board of Revitw as "a picture worth

watching for."

* * *

Charles Beahaii's "The Man Who Knew
Women" is to be made into a picture for
Hodkinson release by E. D. Venturini,
who also directed Hodkinson's "The
Headless Horseman" and "The Old Fool."

* * V

Claude Gillingwater, widely known
stage and screen favorite, has signed a
contract to appear in his third succes-
sive "Clas.MC of the Screen" for Warner
Bros. He will have the leading role in
"How to Educate a Wife." from the stor\'

bv Elinor Glvn.

* * *

Arthur Rankin, one of the screen's
leading juveniles, has been enga.ged to ap-
liear in the first episode of the new H.

C. Witwer "Telephone Girl" series
on which production has started at the
F. B. O. studios.

* * *

The advertising for Douglas Fairbanks'
forthcoming screen fantasy, "The Thief
of Bagdad" will include a twenty-four
sheet poster done by Willy Pagany, one
of the leading illustrators of the day, and
conceded to be one of the foremost
imaginative artists in America.

* * *

"Judgment of the Storm," the Palmer
Photoplay Corporation production dis-
tributed by F. B. O., has been booked
for the entire Keith circuit, which em-
braces the B. S. Moss and Proctor house.-,
in New York.

* * *

"Snooky's Covered Wagon," the latest
of the Educational- Snooky comedies re-
leased through Educational, has been bul-
letined by the National Motion Picture
League as recommended for showing to
adults and children.

* * *

Cosmopolitan will retain "Yolanda" as
the name for its next Marion Davies pic-
ture, photography on which has been
completed. "Yolanda" is a picture ver-
sion of Charles Major's novel of the
same name.

* * *

Lucien Littlefield has commenced work
for Director Emmett Flynn in "Nellie, the
Beautiful Cloak Model." .Mthough liis
part lasts less than five minutes on the

screen he is called upon to express every
human emotion from extreme sorrow to

joy.

* * *

Renec Adoree, wdio was mjured in an
automobile crash several weeks ago, is
recovering rapidly. Happily she will not
bear any facial scars as the result of the
accident, during which she sustained fiv,.-
broken ribs and bruises.

* * *

Camera work has been completed by
Kenneth Webb on "Wolfe and Mont-
calm," one of the "Chronicles of America"
screen series being produced by the Yak-
University Press. The exteriors were
filmed at Whitestone and Camp Upton,
Long Island.

* * *

Stan Laurel lias completed another
travest}' at the Hal Roach studios. In
this comedy he caricatures the role played
by William S. Hart in his latest picture.
The title of the parody is "Wild Bid Hic-
cough."

* * ♦

Associated First National will soon pre-
sent its third Stron.gheart picture. It is
"The Love Master," produced by Lau-
rence Trimble and Jane Muffin and fea-

Archie

Josephson,

President

HOTEL
BRAY

12th Street and
Baltimore Ave.
Kansas City, Mo.

Every employee of
the Hotel Bray from
porter to manager is
"on his toes" at all
times to see that you
are pleased. It is this
"Smiling Service"
that makes the Hotel
Bray a better place
to stay.

Absolutely
Fireproof

150 Outside Rooms

with Bath

$1.50 and Up

EVERYTHING FOR THE

THEATRE BUT THE FILM

CARBONS

MINUSA SCREENS

COMPENSATORS

RHEOSTATS

OPERA CHAIRS

MAZDA LAMP EQUIPMENT

MOTIOCRAPH PROJECTORS

CHAS. M. STEBBINS

Picture Supply Co.

1028 Main St.

Kansas City, Mo

turing the famous dog in a storv of the
Northwest.

* * *

Invention of the "Hillyer One-Switch
Control" is expected to effect a large cut
in the cost of production. Whereas a
dozen or more electricians now are nec-
essary to adjust the lights, only one or
two will be needed with the switch con-
trol device, according to Lambert Hillyer

* * *

"Under the Red Robe" was edited on a
continental train by Alan Crosland, its di-
rector. The picture, with Alma Rubens,
.John Charles Thomas ana Robert B.
Mantell, was filmed at the Cosmopolitan
studios in New York.

* * *

CURRENT RELEASES

Week of January 6, 1924.
ASSOCIATED FIRST NATIONAL
Black Oxen, Coriiiiu- Criffith (8).

CRESCENT
Flaming Passion, Irene Rich, Monte Blue
The Pill. Joe Roclc (2).
Felix Strrkes It Rich, Comedy.

EDUCATIONAL
Je:in of Heceta Head, Wilderness Tales (1).
Don't Hesitate, Cameo Comedy (1).
Flying Finance, IMermaid Comedy (2).
Kinograms, two each week.

FAMOUS PLAYERS
West of the Water Tower, J[c.\vov-Hunter (2)

FILM BOOKING OFFICES
Judgment of the Storm, Llovd Hughes, Myrtle
Steadman (7).

GOLDWYN
Unseen Eyes, Owen-Barrvmore (8).

HODKINSON
The Old Fool, Lloyd Hughes, Louise Fazen-
da (6).
Movie Chats, No. 101.
Fun From the Press. No. 71.

PATHE
Two Wagons, Both Covered, Will Rogers (2).
Ruth of the Range, Episode 13.
Ten Dollars or Ten Days, lien Turpin Comedy.
At First Sight, Hal Roach Comedy.
Good Old Days, Aesop's Fable.
Topics of the Day, No. 1.
Pathe Review, No. 1.
Pathe News, Nos. 2-3.

RICHARDS & FLYNN
Ten, Black Diamond Comedies (1).

STANDARD
Hidden Gold, All-star (5).

UNIVERSAL
Hook and Rider, Hoot Gibson (6).
The Rich Pup, Century Comedy (2).
Gobi Digger Jones, Western (2).
Universal Comedy (1).
Ghost City, Episode 6.
International News, Nos. 5-6.

CLASSIFIED

ADVERTISING

Two Cents per Word Payable in Advance
No Ads Accepted for Less Than 50c.

FOR SALE

Style YK Wurlitzer Organ, in first class

condition. A five thousand dollar instrument.

Will sacrifice. Terms to responsible parties.

.Address Strand Theatre, Emporia, Kans. 1-26

EQUIPMENT FOR SALE

Simplex, motor drive machine; extra-lite shut-
ter; A-1 condition, $J75. 1 Bell Howell Com-
pensarc, $25. 1 Ft. Wayne Compensarc, $40.
175 three-ply mahogany finish, wooden arm rest
seats, crated, f. o. b. Beverly, $95. All other
equipment for a complete small town show, in-
cluding booth, rewinds, etc., cheap. E. Dew^
hirst, Beverly. Kai!>. !-;>

LIST YOUR THEATRE WITH US
We can sell your theatre. Have several
buyers all the time. List your house with us.
We act solely for the owner. .Address BH.
Reel Journal.

THEATRES WANTED

Have party with $5,000 to $10,000 to invest
in good theatre. If you wish to sell, write us
full details. Address HW, Reel Journal.

We'll do our
Best, Mr. Biechele!

OSAGE THEATRE

Osage AvL'iiue and Ferree Street
KANSAS CITY, KANSAS

December 22, 1923
Mr. Al Kahn,
Film Classics, Inc.,
115 West 17th St.,
Kansas City, Mo.

Dear Al:

I am glad to see your interest in my theatre long
after I have signed a contract with you for the Warner
Bros, pictures. And I am glad to be able to tell you
that every one of these releases to date has come up to
my expectations and that some have gone even beyond
as box-office successes.

"The Gold Diggers," in my opinion, is an excep-
tionally fine picture and I think it should prove a won-
derful money-maker for all exhibitors if it is properly
exploited.

I have done business with you ever since you ve
been in Kansas City, Al, and I think you have hit the right
trail. If you can give the boys these kind of pictures con-
sistently your success is assured.

With kindest wishes for the New Year, I am.

Very truly yours,

(Signed) R. R. BIECHELE.

NOW
BOOKING

115 West 17th Street
KANSAS CITY, MO.

AL KAHN,
Pres. and Gen. Mgr.

VOL. VII— No. 3

January 12, 1924

PRICE TEN CENTS

Scmething New For a Change

TAKE YOUR CHOICE

"THE WAY OF A MAN,"
the Emerson Hough story —
who, by the way, wrote *'Thc
Covered Wajon" and "NortV
of 36" — is to released in two
forms —

Fi St--

a 19-episode serial —

Second"

a feature version, a con-
densed seven reels of the
21 -reel serial.

The serial will receive first
consideration and will be
protected against opposition
houses playing the feature
until after it has been com-
pleted in the serial house.
Theatres that do not play
serials will have an excellent
feature version, which the
critics term as being a sec-
ond "Covered Wagon." It is
a thrilling Western.

"The

Way of
a Man

tmerson noui

"Th« Co.ered Wi^n ,.^ North o* >

Pafhepicture

Pathe Exchange, Inc.

CECIL C. VAUCHAN, Branch Manager
m West 17th Street KANSAS CITY, MO.

I
I

PUBLISHED EVERY SATURDAY, 19TH & WYANDOTTE, KANSAS CITY, MO
liY REEL JOURNAL PUBLISHING COMPANY TWO DOLLARS A YEAR

NOW

—is the time

TO MAKE YOUR ADVERTISING
PLANS FOR THE YEAR

Quality
Pr inting

OF ALL KINDS

is our specialty for

the film trade.

Just a Card or a Call and You'll Get the

Service and Workmanship You have

Always Hoped For.

THE KEYSTONE PRESS

1 9th & Wyandotte Kansas City, Mo.

Phone Delaware 9763

January 12. 1924

THE REEL JOURNAL

Page Three

PUBLISHED EVERY
SATURDAY AT

NINETEENTH

AND
WYANDOTTE STS.

KANSAS CITY, MO.

Telephone

Delaware 9763

SAINT LOUIS

Representative

DAVID F. BARRETT

3748 Meramec St.

BEN SHLYEN
Publisher and Editor

New York Office

TOM HAMLIN, INC.

1540 Broadway

It Strikes Me-

It cannot be stated too often that the exhibitor
should build up his programs with independent pic-
tures this coming season, if he considers that the
donr.ination of the industry by the few large pro-
ducing and distributing companies is a disadvantage
to him. Although it is generally believed that there
will be over 700 feature films put on the market
during the 1923-1924 season, it is admittedly a dif-
ferent matter for the exhibitor to assure himself of
enough independent pictures for his theatre, or
theatres, principally because the small producers and
distributors' announcements of releases are drowned
in the flood let loose by the few big corporations.

A survev made by The Billboard succeeded in
listino; a tot-1 of 638 oictures to be releised du-
ing th=> con^inT he-itrical year. There orobably will
he at least 100 more pictures relcsed, but it is im-
po-^ibl? to check up on 'hem at 'his time. With
638 pictures to oick from, the exhibitor is certainly
in a position to feel a-sured of in lenendent product
enough to st-^nd off (he impact of 'hed nvmg sale;
rnelhods of the big coroorations. He is in a posi-
tion to decide, once and for all, just what kind of
pictures he wants; if he believes that the produc-
tion of moderate-cost pictures at reason-ble rentals
are the thin?, or that the extr^vagantlv produced
pictMres at hi^h rentals are nco^t desirable, his ac-
tion- this seafon wll be the answer. He wd' have
bo*h kin-'s of pudding offered to him, and it's up
to hir" which one he eats.

The unofficial reoorts of the ^moun'^ of money
to be scent on oroductions for 1923-1924 reach
far uo into nine fi-'ures. Figures in the motion pic-
ture in''"strv are always s^frosslv ex^g'^'erated. but it
is probabl-' true enon<^h 'hat 'he tot'l co~t of oro-
ductions this vear will be h'^'her than ever befo-e.
Although wild remarks that "^200,000 will be spent
on productions are out of all reason, it really does
not concern the exhibitor so much th-^t he need to
worry about it. It should, as a matter of economic
f^ct, please him th^t there will be so much oroduct
the co'Tiin'? year. If the productions were few nnd
controlled bv a small number of distributors, the
exhibitor would have nlentv of reason to worry ; but
with more pi^-tures offered hip^ — twice as manv a?
he can possiblv use — the exhib'tor is in a nosition
to sit back and watch the scramble for his dates. If

the big corporations find that the independent com-
petition is makmg the going hard for them, rest as-
sured that they will bring down their prices to meet
their competitors.

If you believe that the lew big companies are
not deserving of support from you; if you believe
that they want too much for pictures; if you be-
lieve that your future as an exhibitor depends upon
an open market, where the pictures will not be con-
trolled by the few big people, then it is up to you
to use as many independent pictures as you can,
and not sign up most of your dates in advance with
the few big companies.

If the big corporations succeed in grabbing
n'ort of the dates this year, the independents will
have to compete among ihemselves for the remain-
ing bookings, and that will mean, with the increased
number of independent pictures, that there will be
less independent pictures the year after, and the ex-
hibitors will be at the mercy of the big corporations.
Whether or not the big companies are guilty of
monopolistic, squeezing business tactics in the past,
it is a bad thing to have the source of supply in the
hands of a few people or companies. It will be a
bad thing for the exhibitors if, after this season, the
bulk of the pictures are controlled by five or six
corporations, so it will be a good thing this season
to nrot'^ct yourself by booking independent pictures.
—The Billboard.

Are You Doing Yoar Stuff?

How do you stend in this matter? Do the peo-
ple of your town look upon you merely as "the
guy who runs the movie" or do you enjoy their con-
fidence, and are they coming to you with their likes
and dislikes in motion pictures, rather than adopt-
ing the ineffective and fool-hardy course of repres-
sion which is an alternative? In short, are you do-
ing your stuff among your home folks, letting them
know some of the problems confronting you, and
askincf their help as occasion warrants?

Not that we would advocate undue interfer-
-"n-^e. we hope you're free of that, but you owe '
to yourself, vour theatre, your town and your in-
dustry to effect co-operation with your community
leaders, th^t you mav assume your rightful place
in the community as the guardian of the major part
of its entertainment. — Amusements.

Page Fi

our

THE REEL JOURNAL

January 12, 1924

A. H.

BLANK ENTERPRISES
ENLARGE SALES ACTIVITY

WICHITA ATTEMPTS TO BAR
"THE BIRTH OF A NATION"

FIRST NATIONAL MONTH

A BIG SUCCESS HERE

Although A. H. Blank Enterprises has
been actFve during the past three years,
their releasing schedule was limited to
only a few productions. 1924 will see
them back in the independent market.
It is their plan to announce a releasing
schedule as large as that of big national
distributors. '

On account of the amount of newly -
acquired product they will move from the
Associated First National exchange— the
new location to be announced shortly. A
separate sales organization will represent
them in this territory.

The first announcement of new product
is "The Santa Fe Trail," a super-serial
of the early days. Tliis chapter play will
be of particular value to exhibitors in
this territory as its opening scenes are
laid at Independence, Mo., and extend to
other parts of Missouri and Kansas.

E. C. Rhoden, manager of A. H. Blank
Enterprises, states that the encouragin,'
reports from other territories, arid the
keen interest of exhibitors in this ter-
ritorv influenced him to acquire the
rights to this serial. "It is the first
serial ever handled by our organization."
said Mr. Rhoden, "and should be proof
alone that we have something big."

Mr. Rhoden states that an announce-
ment of feature releases will be mad;
within the next week or so.

PRODUCERS OF "THE COVERED
WAGON" ARE DEFENDANTS

The Famous Players-Lasky Corpora-
tion and the Paramount Pictures Corpo-
ration are made defendants in a suit
filed by Mrs. Virginia Bridger Hahn, who
alleged that "The Covered Wagon" de-
picted her father as a drunkard and as
having lived with two Indian squaws.
The suit is for $1,000,000.

Mrs. Hahn lives at 1025 Minnesota
avenue, Kansas City, Kans., and is the
sole survivor of James "Jim" Bridger,
discoverer of Great Salt Lake, scout and
explorer of .the Yellowstone region.

"The Covered Wagon" was taken from
a book by Emerson Hough and is adver-
tised as just history. When it was
shown at the Shubert Theatre a few
months ago Mrs. Hahn sat on the stage,
but expressed disapproval of various
scenes concerning her father at the fin-
ish.

That the following scene describes her
father as anything but upright and hon-
orable is her assertion.

Bridger (to another character) — Here's
my home and there comes my squaws

CTwo Indian squaws enter the camera's
line of vision.)

Bridger — I call thai one "Bl.i't ^'our
Hide" and tliis one "Dang Your Eyes."

Mrs. Hahn asserts her mother was a
fullbloodcd Utc Indian, who was mar-
ried to James Bridger I)y a Catholic
priest in Wyoming.

T. Forrest riailsback, mendjcr of the
law firm of Brady S: Railsback. attor-
neys for Mrs. Hahn, declared the suit
was the first to be filed charging libel
as a result of the exhibition of a mo-
tion picture.

Duane Thompson has ueen selected to
play opposite Bobby Vernon in a Chris'ie
Comedy designed to shed light on some
new comed\- angles.

"The Birth of a Nation," which re-
cently was granted permission by the
Kansas Censor Board to appear in Kan-
sas, probably will not be permitted to
show in Wichita, which city has made
an attempt to stop the showing by
adopting an ordinance. The city is
within its law rights which gives each
city a right to provide its own' censor
board.

ENTERPRISE GETS TWO

OF C: C. BURR SPECIALS

One of the biggest state rights deals
ever closed has just been terminated i i
New York between C. C. Burr, president
of the C. C. Burr Productions, and Wil-
liam K. Jenkins, president of the En-
terprise Distributing Corporation.

This deal brings to the territory con-
trolled by Enterprise the two Burr spe-
cials, "Restless Wives" and "Tiiree
o'clock in the Morning."

"Restless Wives" features Doris Ken-
yon, Montague Love, James Rennie, Ed-
mund Breese and Burr Mcintosh. Con-
stance Binney is featured in "Three
o'clock in the Morning," and she is sup-
ported by Mary Carr.

"Restless Wives" is ready for release
now and the other picture will be re-
leased within the next few weeks.

WRECKING STARTED ON

THE IDLE HOUR THEATRE

Wrecking has been started on the
building which houses the Idle Hour
Theatre, long a landmark in the down-
town district. The corner at 12th and
Grand has been leased to a clothing com-
pany and a modern structure will be
erected.

The Idle Hour was the first to use th.'
Charley Chaplin pictures. The first good
sized comedy was taken w»'.n some ap-
prehension on the part of the theatre
owners because of the cost of the picture,
but the business that week earned a tre-
mendous profit. Thereafter the come-
dian was a frequent attraction.

"GRIT" FOR HODKINSON

RELEASE ON JANUARY 7

One of the most interesting things
about "Grit," the F. Scott Fitzgerald
story, starring Glenn Hunter, is that it
is a picture of "firsts." Besides being
the first story that the i)opuIar author, F.
Scott Fitzgerald, has written for the
screen and the first crook-drama that
(dcnn Hunter has played in, it is said to
he the only picture with a sequence di-
rected by an opium smoker.

"(jrit" is a tale of the underworld and
in a sequence laid in an opium den -Os-
good Perkins had to "hit the pipe."
Frank Tuttle abdicated for two days in
favor of a man who had smoked opium
for the greater part of his life. He
loaned Mr. Perkins his own pipe and re-
hearstd him over and over until he was
satisfied that his coma was realistic in
every detail.

The picture will be released by Ilodkin-
son January 7.

The Associated First National ex-
change is all "pepped up" over the suc-
cess of their First National Month. The
releasing schedule of First National for
the past several months has been the
strongest in its history. Their November
and December releases gave them such
pictures as "Ponjola," "Flaming Youth," '
"The Wanters," "Anna Christie" and
"Boy of Mine," while during First Na-
tional Month they are releasing "Black
Oxen," "Song of Love" with Norma Tal-
madge, "The Eternal City," a George
Fitzmaurice special, and "Painted Peo-
ple," a Colleen Moore production. From
all reports the exhiI)itors are equally
enthused over this great line-up of pic-
tures, as it means more money at ihe
box-office.

The release schedule for February
and March was just received and it looks
like an equally strong line-up. The Feb-
ruary releases are as follows :

"When a Man's a Man," from the Har-
old Bell Wright story, which is credited
with a million and a half editions. On
February 11 "Torment," a Tourneur Spe-
cial will be released. On February IS
the next S.rongheart picture will be re- ■{
leased entitled "The bove Ma:ter." ^
Strongheart has a drawing power at th ■
box-office equal to the biggest stars in
the business. The fourth rel"a e for
February will be "Flowing Gold," a
screenization of the popular Rex Beach
book.

For the month of March the following ^
productions are listed for release:

"Galloping Fi.'h," an Ince comedy lift-
ed to eclipse the entertaining value of
"The Hottentot." "Secrets," which pos-
sibly has the greatest story value of any
Norma Talmadge picture produced. "Ths
Enchanted Cottage" will De released, .
starring Richard Barthelmess. "A Son
of the Sahara," released March 31, is an
Edwin Carewe Special. The sccona Cor-
rine Griffith production will be "Lilies
of the Field."

E. C. Rhoden, manager of the Kansas
City office, says that instead of a First
National Month, it looks like it will be
a First National Year.

CLOSING OF AUDITORIUM

WILL TAKE PLACE SHORTLY

The Auditorium Theatre, which has
been housing stock companies, is the lat-
est which will close its doors. Accord-
ing to well founded information it has
not been lack of patronage, but a clause
in the contract signed with the owner
of the building which forced the Haw-
kins-Ball company to heat the entire
building instead of only the theatre. The
consumption of fuel proved too heavy
an item.

The Grand is being scriou ly con id-
ered as the home of the stock company.
Two years ago a stock company played
the Grand and drew a good patronage.

Among the larger productions beiivg
released by Fir^t National are "Ponjola,
the Bad Man," "Jealous Hu bands,"
"Flaming Youth." "Ashes of Vengeance."
"Fighling Blade," "Dangerou; Maid," 'The
Wanters." "Anna Ch'-istie," "Twentv-
one," "Et'-rnal Citv," "Temoorary T^u -
bands," "Song of Love," "Boy o' Mine"
and "Black Oxen."

January 12, 1924

THE REEL JOURNAL

Page F

ive

Moving Along Movie Row

C. V. Hess, formerly with Paramount, is a new addi-
tion to Goldwyn's sales force.

» » *

"Cleve" Adams, formerly district manager for Universal
and now holding a smular post for F. BO has been m
Kansas City durmg the holidays and says that he takes this
particular occasion to wish all of his exhibitor friends a
happy and most prosperous New Year. Mr. Adams con-
nection with V. B. U. reunites him with Harry M. Berman.
general saies manager, with whom "Cleve served Uni-
versal for about six years.

Sam StoU, well known in this territory, has been ap-
pointed city salesman lor Universal, replacing W. P. Bern-
field, who resigned. Sam formerly was with Fox and
later' with Associated Producers here.

* * *

With the acquisition of "The White Sister" and with
"Scaramouche," already released, the local Metro office
has created a new post for the handling of these produc-
tions Sid Haldeman has been placed in charge as sales
manager and A. H. McLaughlin has been made branch
manager, taking over Sid's former duiies.
° * * *

Herman S. Gould has sold his stock in the Dunbar
Theatre Amusement Company to C. W. Hunt, formerly of
Higginsville, Mo. Mr, Hunt took charge on January 1.

S W. Miller of Educational will hit the key towns
for his first handshake with the exhibitors in a very few-
days.

"Doc" Cook says for us to tell whoever pilfered hi.-,
nice new calendar that if said person will return said cal-
endar said Cook will take him to lunch.

* ♦ *

Without the calendar "Doc" can't get down to work

on time.

* * »

January being First National Month the local exchange
reports these pictures in the first-run houses :

January 13— "Black Oxen" at the Newman.

January 20— "Anna Christie" at the Royal.

lanuary 27— "The Wanters" at the Newman.

January 30— "Jealous Husbands" at the Royal.

January 6— "The Meanest Man in the World" at the
Mainstreet.

January 20— "The Huntress" at the Mainstreet.

February 3— "The Age of Dcire" at the Mainstreet.

* * *

In addition to these "The Fighting Blade" is playing:

the Libertv Theatre this week.

* * *

Sam Blair, special representative for United Arti.t',
is here in connection with Charles Chaplin's productio i
featuring Edna Purviance, "A Woman of Paris." Tlie
picture "will be shown shortly at the Liberty.

* * *

Mr. Blair branded the Malile Normand and Edna Pur-
viance affair as very unfortunate.

* * *

Baby Peggy's sifter, Baby Alma Talcott, who ap
peared in person at the Liberiy in connection with "Tho
Darling of New York," is making quite a hit at the su-
burban houses where she has been showing, according lo
Jean Belasco, who has charge of her bookings.

* * *

Frank Cass. Pathe city salesman, is looking for an
apartment with two thrones — which is rather vague, bu:
the reader must ask Frank for particulars.

* * *

The drive being made by the Pathe exchange on the
news reel subjects is meeting with success, according to
Cecil Vaughan, branch manager.

* * *

Most of the exchanges are expecting the motion pic-
ture industry ot hit the incline now that the bolidays
have passed.

Julian Eltinge, Bothwell Browne and Karl Norman had
better look to their laurels for a newcomer has entered
the field in the person of Thomas Clark, manager of the
Electric Theatre, Maryville, Mo. Mr. Clark paid a visit
to Universal exchange last week and came prepared to ne-
gotiate a fat contract to enter the movies.

* * *

"If given the right amount of money," states Mr. Clark.
"I will leave the managing end of the film game to enter
the acting end of it."

* » ♦

Among celebrants at the Baltimore Hotel New Year's
eve was noticed one Mike Kahii. There were others from
the movie colony also. The K. C. A. C. dances found
representation from the exchanges.

* * *

No definite date as yet on the meeting of the West-
ern Missouri exhibitors here. Very likely the third week
of this month. The affiliation of the state organization
vi-ith the Kansas City exhibitors is expected to take place
during the meeting.

* * *

Jerry Curran, formerly with United Artists, is now
with the First National exchange.

* * *

A. M. Eisner, owner of the Broadmour Theatre, said
that business during the 1923 holidays was considerable
of an improvement over business during the same perio;1
the previous year.

* * *

A certain gentleman who is well acquainted with the
various phases of the show business believes that the rea-
son Kansas City has slumped is that it was taken advan-
tage of during the days when it was known nationally
as a live wire. Any sort of show was pushed in here and
finally the people became wary, he says.

"This used to be the best show town in the country,"
he said, "and now it is the worst." .

* * *

However, a good show still proves a big magnet here.
The people must be convinced that it is good b"fore they
will go. They are not taking any chances. The motion
picture exhibitor who is consistent in his showing of good
pictures will get by.

"Ask Dad
He Kno

ws!"

Dad knows the cigarette; and he
also knows the

Pathe News

He first saw the Pathe News four-
teen years ago, when he had the
idei that all motion pictures were
trivial and un"nlerest!ng. He
fcunJ it fuil of interest, jammed
with information ihat he enjoyed.
/nJ through it he became a pa-
tron of motion pictures. Dad
linows that it's the one picture
lh:t's good all the time.

He expects to see it — at his fa-
vorite theatre.

age

Six

SEES ASCENDANCY OF THE
SHORT SUBJECT NEXT YEAR

THE REEL JOURNAL

"MYLES STANDISH" NOT

TO BE ROADSHOWED

By AL CHRISTIE.

All of the predictions now being mark-
by tilt various leaders of our industry
point the way to the Kreater ascendancv
of the short subject during the year ot
1924.

Probably one of the most encouragms
things which has been said recently wa-.
Mr. Marcus Loew's statement last week,
through the Los Angeles press, tlial
Metro would in the commg year concen-
trate on five and six-reel picturts.

Mr. Loew, being one of the largest thea-
tre owners in the United States, should
know whereof he speaks, and when he
says that the theatre owners and the
public are tired of long, padded pictures,
and predicts that the -passion for makni-;
eight, nine and ten-reel so-called super-
pictures will soon die out, he encourages
every producer of short subjects whicii
serve to round out a varied bill.

In a statement in the i.os Angeles Il-
lustrated Daily News, Mr. Loew., agreed
that programs in certain picture houses
are much too long, principally on account
of vaudeville, which has no place in the
picture house, and states, "Money couM
be used in improving picture programs:
short subjects to provide comedy and nov-
elty."

L. B. Fowler, motion picture editor o.
the same publication, declared that "shoe
stores must sell shoes," and that more
and better pictures and less padding ol
the shows with miscellaneous froth and
advertising of coming attractions wd!
solve the problem of pleasing the major-
ity of the public.

All of these things indicate the tren .
away from costly super-productions, and.
as Mr. Loew savs, "The public no longer
cares for lavish productions merely for
their lavishness, and there is even no ad-
vertising value in the fact that a .given
picture cost a million dollars or more
to make."

Mr. Loew should have the congratula-
tions of the entire industry for his stand
in favor of the short picture, which will
make it possible for the largest number
of theatre managers to successfully ar-
range their bills to please the public with
a varied program of pictures.

"ANNA CHRISTIE" HAS BEEN
PRAISED IN AN EDITORIAL

The Chicago Tribune thinks well
enough of ".\nna Christie," a late First
National release, to devote editorial space
to it. For onlv one other picture lasf
year did it do as much. -A.n excerpt tit
the editorial follows :

"One of the best of American plays,
nianv hold it is the best, is Mr. O'NciTs
'Anna Christie.' On the spoken stage
it was a brave stroke struck for honesty
and deeper insight in the iiitcrpretatioM
of character. Its , appearance in tlie
niovies is therefore an event, and we
think an important one, for two reasons.
It demonstrates that a play relying upon
a true and searching analysis of charac-
ter for its main effect can be translated
with little loss of appeal. And this be-
ing true, we have good reason to hope
that the movie theatre will take heart to
prest-it more plays which disclose char-
acter logically and w-ith more depth and
observation of life"

January 12. 1924

HAS BEEN A SEASON OF

EXCEPTIONAL PRODUCTIONS

Associated Exhibitors have this week
announced their decision to release
Charles Ray's "The Courtship of Myles
Standish" directly to the exhibitor in-
stead of being roadshowed. General
Manager J. S. Woody, states that the
only exceptions in the enforcement of
this rule will be in the cases of New
York, Chicago, Boston and a few othev
great centers, where local conditions
make a departure virtually obligatory.
Elsewhere tliroughout the entire country
the regular motion picture exhibitor will
be given an opportunity to reap the bene-
fits of early showing of the production.
"This is squarely in line with Asso-
ciated's policy of 'the open door and di-
rect dealing wdth the exhibitor," ex-
plained Mr. Woody. "Having ordered
from the producers product which the
exhibitor requires, we conceive it to be
an essential part of our service to sup-
ply this product to the exhibitor under
conditions as advantageous to him as it
is possible to make them. We want the
exhibitor to reap the harvest or big re-
turns on "The Courtsmp of Myles
Standish" while the attraction is .fresh,
and not after the cream has been
skimmed off the top. We are confident
that this production will prove one of the
outstanding money-producers of the
year."

December 30 was the oiticial release
date for "The Courtship of Myles
Standish."

TO THE SEA IN SKIPS"
ONE OF YEARS'S TEN BEST

Motion picture critics, of daily news-
papers as well as of the trade, are, ap-
parently, of one opinion in the matter of
the best productions of the year. At
least every critic of importance has
• picked the W. W. Hodkinsoii super-fea-
ture, "Down to the Sea in Ships," as one
of the ten best pictures produced during
1923. In a compilation ju-t concluded bv
Film Daily for the Film Year Book, made
up of lists forwarded by important ne\vs-
papers as well as trade paper critic
througliout the country, this Whaling
Film Co. production is included. Robert
\i. Sherwood, motion picture editor of the
New York Herald and of Life, and con-
ceded to be one of tht greatest authori-
ties on motion pictures in the country,
also included "Down to the Sea in Ships"
among his "Best Pictures of the Year."

By ALEXANDER S. ARONSON,

General Manager of Sales, Truart Film

Corporation.

Looking backward over 1923 the big
outstanding factor in the motion picture
industry is that this has been a season
of exceptional productions. Because of
the vastly increased quantity of excep-
tional photoplays over that of any pre-
vious year in the history of the indus-
try, this increased number, many of
wiiich in previous seasons would have
been outstanding attractions, have, para-
doxically, not stood out as exceptional.
Perhaps they were accepted as the nat-
ural advancement wdiich is expected o*'
the industry. The fact that there were
these exceptional photoplays in greater
quantities than ever before, points to a
progress of which every one in the in-
dustry should be proud.

Together with these there were several
outstanding, astounding and ambitious
productions, greater in value, in scope
and drawing power than any which have
ever been made.

If we are to learn a lesson from 1923
and be able to predict 1924 in the indus-
try from this lesson, it would indicate
that the exhibitor will absorb many pro-
ductions that can be classed as good,
ordinary pictures (which offered in any
year before 1924 would have been e.xcep-
tional), and that productions will divid;
themselves into two classes, the good, or-
dinary kind and the monumental produc-
tions in the million-dollar class, of which
there will be more than in any year pre-
vious. And, if we may prophe;ize, it
would appear that the representative key
cities will establish two classes of thea-
tres for these two classes of productions
— one, the usual, grind house to take care
of the good product and the two-a-day
house to take care of the unusual pro-
ductions, charging legitimate attraction
prices therefor. For the mediocre pic-
tures there will be no room at all.

AN INGENIOUS STUNT PUT

"MERRY GO ROUND" OVER

Manager McMurrav of the Star Thea
tre, Montebello, Calif., used something
really new to get his showing of "Merry
(;o Round" in the local newspapers.

Montebello is building a new high
school and with elaborate ceremonies and
the help of the local Masons thev laid
the cornerstone the other day. McMur-
rav heard aI)out it and he conceived tlu-
idca of using the special rotogravure
herald, which had ben nm in the Sundy
papers, as one of the documents to go in
the cornerstone.

The result was a good story about
"Merry Go Round" poing in'o th-" corner-
stone so as to afford an interesting com-
parison to the movies as they will he
niade one hundred years hniice.

The second of the series of thrill
dramas being produced by Carlos Pro-
ductions, starring Richard Talmadge, for
Truart release, has been completed. It
is titled "One Time."

Scene from "The Eagle's Talons," a
Universal Chapter p'ay, featuring Fred
Thomson and Ann Little with Al Wilson,
flying ace.

-bfheserial

-^aihepicture

'^%M

fAuthor <

a feature that must b
appreciated at its nil! rez

■AO-t"n. and a ten veek cc -

It shocks the attention in the very first
chapter Hke a thunderclap out of a clear sky.

to the enthralling series of exciting adven-
tures, the delightful romance, the happy

From then to the very finish there is no let-up blending of the vivid and the picturesque.

Pafheserial

A super-feature in chapter form. A truly mammoth production,
with crowds of Indians and soldiers, and a splendidly efficient cast
headed by Allene Ray, Harold Miller, Bud Osborne, Whitehorse and
others. f "^ ^

Fafhepicture

T^^ T"

Advertised on the billboards and
in the rie\vspapers, - of course !

aMti

OF A

BT Emerson Hough

Pafb<Lscrial .»:«»*.
tgr—

The day of the bigger and better
serial has arrived.

From a story fully equal to any
the great Emerson Hough ever wrote,
has been produced a picture that in
everything but length is the full equiv-
alent of any big feature of the day.

In proof of the above we confi-
dently offer the feature version of
"The Way of a Man," produced si-
multaneously with the serial, to the
big first run houses of the nation, as
an attraction not of the better but the
best type of modern feature.

January 12, 1924

THE REEL JOURNAL

Page Eleven

SAYS

CHAPLIN'S LATEST

IS 40 YEARS AHEAO

Pathe News To Picturize Plan Winning

Edward Bok American Peace Award

The United Artists branch manager.
F. B. McCracken. finds a widespread in-
terest taken in the forthcoming releases
of the Mary Pickford and Cliarles
Chaplin pictures. In particular, he say.-,
are exhibitors anxious to witness the at-
tempt of the comedian to serious produc-
tion.

" 'A Night in Paris' is 40 years ahead
of the game," McCracken said. "It is
positively amazing to me. I have
watched it five times and each time I
have found something different and un-
usual to cause me surprise.

"Chaplin makej it very plain that his
study of the serious has been no idle
one. There is comedy, too, but it is not
the slapstick kind."

"For instance," he says, "all super-
fluous details have been omitted. There
is no showing of the man leaving a train,
entering a cab and then debarking.
Chaplin has presupposed that the au-
dience is not a great deal interested in
any such movements of this sort and he
has had tliem eliminated. To show how
closely he shaved, the film was 'boiled
down' from 400,000 feet to 7,100. Sub-
titles were made terse and to the point."

Ruth Hiatt, Cliff Bowes and Mark Jones
in scenes from the Educational-
Cameo Comedy, "Heads Up."

A movement, nation-wide in its scope,
has been launched by Pathe News which
is destined to advance the prestige of the
screen as a mirror of public opinion and
to promote the influence of the individual
exhibitor as a leader of thought and ac-
tion in his community. By arrangements
entered into between Edward W. Bok,
donor of the $100,000 American Peace
Award, and Emanuel Cohen, editor of
Pathe News, the Pathe News will con-
duct a national referendum, designed to
register the reaction of the millions of
motion picture theatre patrons through-
out the nation towards the peace plan,
adjudged winner of the Bok awara. Act-
ing with the approval ot Mr. Bok and
his committee, Pathe News will present
a visualization of the peace plan on the
screen and then conduct a ballot to as-
certain public sentiment with regards to
the prize-winning plan.

The activities of Mr. Bok in organiz-
ing the American Peace Award Commit-
tee and donating $100,000 for the best
plan submitted to insure World Peace,
have been commanding international in-
terest for the past several months and
have been made the subject ot extensive
news and editorial commnt in over 6,503
newspapers throughout the United States
and Canada as well as in the leadin;'
dailies of Europe and the Orient. Conse-
quently, as is pointed out in the state-
ment "issued this week, Pathe News in
conducting this national referendum in
co-operation with the theatres of the
country is, for the first time in the his-
tory of the industry, allying the screen
and its theatres with a movement oi
world-wide import. The statement fur-
ther emphasizes that the participation
of the country's exhibitors in a move-
ment, whose influence transcends na-
tional barriers and reaches to every cor-
ner of the civilized globe, cannot but
redound to the lasting benefit of the mo-
tion picture theatre in the way of in-
creased prestige, botli in its own com
munity and beyond these boundaries.

Following is a brief resume of the Bok
Peace .'Kward Movement :

The purpose of the plan is best de-
scribed by. the New York Times in it-
issue of July 2: "One hundred thousand
dollars awaits the American who can
conceive the most practicable plan by
which the United States may co-operate
Viilh other nations to achieve and pr?- '
serve world peace."

Under the arrangements adopted, th ■
contestants submitted in essay form their
ideas on the question of how best to pre-
.serve peace between nations. The au-
thor of that plan adjudged best by the
lurv of Award is to be made the re-
cipient of the $100,000 prize, which >< ill
be awarded in two parts. The first $50,-
000 will be paid upon the selection of
the winner bv tlie Jury of Award; th ■
recond $50,000 is to be paid when the
practicability of the ideas is domonxtrat-
cd. This latter condition will befulfilled
if the winninc; plan is substantially adopt-
ed by the United States, or if an ade-
quate degree of popular support is regis-
tered in favor of the winning plan.

Within the duration of the contest,
vliich opened on July 2. and closed .'t
midnight of November 15, 22.000 plan-
were submitted for the consideration and
judgment oi the Jury of Award. The
name of the winner will be published in
the press all over the world on the morn-

ing of Monday, January 7. Simultan-
eously with the announcement of the
winning plan Pathe News will launch its
nation-wide referendum. The plan of ac-
tion is briefly described as follows :

Beginning January 7, Pathe News will
carry a concise, graphic visualization of
the prize-winning peace plan. Small,
simply designed ballots, requesting the
patron to record his or her opinion for
or against the peace plan as visualized,
will be handed to the patrons on their
entry into the theatre. On each ballot
will appear a small box, marked "Yes,"
and another marked "No." The patron
by simply marking an "X" within the en-
closure can conveniently record his senti-
ment regarding the prize-winning plan.
These ballots have been printed in huge
quantities by Pathe News and have been
shipped to Pathe's thirty-five branch of-
fices for immediate distribution to the
theatres. After being collected from the
patrons the ballots will be re urned to
the Pathe exchanges and imaiediatelv
shipped to the headquarters of the Amer-
ican Peace Award Commi.tee in New
York for tabulation. In this way it is
planned to ascertain definitely through
the co-operation of the thousands of mo-
tion picture theatres throughout the coun-
try the actual response of millions of
America's citizens to the prize-winning
proposal for the achievement and main-
tenance of peace between nations.

That the movement is one sponsored
by individuals prominent in the affairs
of the world and the nation, and, there-
fore, a movement that will lend increased
dignity and prestige to the screen's co-
operation, is evident from a perusal of
the committees allied with the Bok Peace
Award. The Policy Committee consists
of the following members :

John W. Davis, former ambassador to
Great Britain and now president of the
American Bar .Association ; Learned
Hand, judge of the United States Court
for the Southern District of New York ;
William H. Johnston, president of the In-
ternational Association of Machinists and
executive officer of the Conference for
Progressive Political Action; Esther Ev-
erett Lape, member in charge and writer;
Nathan L. Miller, former governor ot
New York state; Mrs. Gifford Pmchol,
active in political and social welfare
movements; Mrs. Ogden Reid. vice presi-
dent of the New York Tribune, Inc. :
Mrs. Franklin D. Roosevelt, vice chair-
man of the New York League of Women
Voters; Henry L. Stimson, lormer Secre-
tary of War; Melville E. Stone, coun-
sellor of the Associated Press; Mrs.
Frank A. Vanderlip, regional director of
the New York League of Women Voters,
and Cornelius N. Bliss, Jr., treasurer.

The Jury of Awards comprises the fol-
lowing members :

General James (iuthrie Harboard, pres-
ident of the Radio Corporation of Amer-
ica ; Colonel Edward M. House, personal
representative of e.x-President W'ilson in
1414-15-10; Ellen Fritz Pendleton, presi-
dent Wellesley College ; Roscoe Pound,
dean of the Harvard Law School ; Elihu
Root (chairman of the Jury of .\ward),
Secretary of War in Pr;_id:?nt McKin-
ley's cabinet. Commissioner Plenipoten-
tiary for the United States in the Limi-
tation of Armament Con'erence at Wash-
ington; William Allen White, editor and
novelist, and Brand Whitlock, former am-
bassador to Belgium.

Page Twelve

THE REEL JOURNAL

January 12, 1924

Universal Celebration for

Laemmle Next Month

The Universal Pictures Corporation will
hold an anniversary, celebrating the for-
tieth anniversary of the arrival in this
country of Carl Laemmle, then a poor im-
migrant boy of 17, next month. One of
the features will be a sales drive. The
Universal sales force, headed by Al
Lichtman, will make the month outstand-
ing in the history of Universal pictures
as a testimonial to Laemmle's progress.

Concerning the month the Universal
vice-president addresses the country's ex-
hibitors as follows :

"As a rule I am opposed to anniver-
saries, special 'Weeks' and drives of all
sorts, but there is an anniversary comin;.;
which I consider of vital significance to
every motion picture man, woman and
child. I refer to the anniversary of Carl
Laennnle's landing in the United States
forty years ago next February.

"As one w'ho has been actively en-
gaged with Mr. Laemmle during the
seventeen years he has been in the motion
picture business, as a partner in his vari-
ous moving picture enterprises, I know,
probably better than anyone else, what
his influence and his policies have meant
to the industry.

"I know, for example, that but for liij
indomitable fight spirit, there would be nr)
such thing as a free and open market
today. On the contrary, the chances are
the business would be controlled by a
trust and every exhibitor would be oaylng
tribute to that trust if permitted to have
a theatre at all.

"When Mr. Laenunle in tne early year';
and without aid from any other producer
fought the proposed trust all the way to
the United States Supreme Court and
there .gave them a complete and fearful
licking, he knocked down the bars a \<\
permitted anyone and everyone :o pro-
duce pictures and to exhibit them.

"Every producer now in exist.-nce in
this countr}', with only two exception^
(Vita.graph and Pathe), owes his very
existence as a producer to the fact that
Mr. Laemmle's winning fight cleared the
way and gave them a legal -ight t')
transact business. Even the thousands of
exhibitors who were threatened with
domination by the trust were freed from
paying tribute — and they have been free
ever since.

"Through all these years and up to tlie
present day Mr. Laemmle's policy lia^ .
never varied. It has been a policy of
square dealing, frank and open fearless-
ness. Lie has exposed more of the evils
of Ihe industry than any other man and
he has done more to correct them. He
has never indulged in the star-stealing
business, although stars have been stolen
from him year after year. Not one of
Ihe wrongs of the business can be traced
to him, directly or indirectly,

"Therefore in asking the exhibitors of
the United States to celebrate 'The
.Americanization of, Carl Laennnle' during
the month of February, I believe it will
not be considered -that I am asking .1
favor, but rather that I am extending ;i
privilege in which every one of you will
delight to indulge in yourselves."

Carl Laemmle's career is a remarkable
example for the inspiration ot young
Americans. His first job was as an er-
rand boy in a First Avenue drug store
in New York. He worked all day and
studied English at night. Then he went
to work in a Chica.go department store.
The grain fields next attracted him and

year of this he became a clerk in a
Chicago stock-yard firm.

Later he went to Oshkosh as cashier
in a retail clothing house. In four years
he was its manager. After twelve more
years he commenced his motion picture
career, starting modestly with a little
theatre in Milwaukee avenue, Chicago.
A few months later he started a:i ex-
change, and within a year had branches
in Minneapolis, Omaha, Evansville, Mem-
phis, Salt Lake City, Des Moines, Port-
land, Ore., Winnipeg and Montreal.

Two years later saw the birth of the
IMP company, a film producing organi-
zation, and the beginning of its fight
against the General Film Company. The
Motion Picture Sales Company followed,
antl finallv, in 1912, after the "Moving
Picture Trust" had been routed. The Uni-
versal Film Manufacturing Company was
formed. Universal City was built the
same year and the Fort Lee studio plant
soon afterwards.

Laemmle was the first to introduce
stage stars to the screen. Fthel B^rrv-
niore, Naziniova. Blanche Ring, Billic
Burke, Walker Whiteside and Eddie Foy
arc a few of the luminaries. It was
Laemmle who made the first two reelers.
He conceived the idea of feature films
of five reels. He gave the public the
first actual battle pictures — scenes filmed
during the Balkan war. In his original
company, IMP, Laemmle had such stars
and directors as Mary Pickford, Owen
Moore. King Baggott, George Loane
Tucker and Thomas H. Ince.

BILL, LEVY SAYS—

"Say It With Flowers"
THE OWL FLORISTS

14 East I2th St. Kansas City, Mo.

Phone Harrison 4791

See where "Bill" Levy has left the
film business to take care of itself and

has gone into the florist occupation.

* * +

Theys a coupla fellows what I has
got it in for and maybe I can help Bill
out with some funeral business.

* * *

1 has broke no New Year resolutions
yet. 1 got down to work on time (about
10 o'clock), but 1 had to wait a coupla
hours before 1 could find the exchange
men in.

* * *

A certain exhibitor says to us, "You
sure had a good issue last week," and so
we took the office force out to his show
that night.

* * *

One night we took ourselves to a lit-
tle suburban show. They was a bunch
of kids yelling and shouting down on the
front rows. They was whistling and cut-
tin' up enough to drive a fellow to boot-
leg. 1 wondered why such racket.

Perty soon a slide was threw on and
it said:

Anyone caught whistling or making
unnecessary noise will be denied admit-
tance.

Then I knowed why they was doing it.

* * *

Kid natur is funny.

* * *

The slide should of read:

The first person caught writh his mouth
shut and his feet still in this theatre will
be taken away ir'^m th-ir ticket.

* * «

Try that on your projector some
time. si^i

1 would shut up.

NAT G. ROTHSTEIN STEALS PARADE ON MOTION PICTURE DAY.

Nat G. Rothstcin, F. U. (). exploitation kin.ij, |iut over another smash by steal-
ing the big parade on National Motion Picture Day in New York. O.ne hundred and
forty-two uniformed Ncv.- \ oyV mailmen, headed by the forty-piece Mailmen's Band,
in;irched eight abreast, each set of eight carrying a hu'je thirty-foot banner adver-
tising "The Mailman." It is estimated that more than a million neonle that narked

January 12, 1924

THE REEL JOURNAL

Page Thirteen

1924 WILL BE A BANNER YEAR

By AL KAHN,
President Film Classics, Inc.

SPECTACULAR BATTLE SCENES
IN F. B. 0. PRODUCTION

When depression hit tliis business in
1921 it was similar to being hit from be-
hind by an unseen foe. Still, in my es- ..
timation, it was the. best thing that.couLl
have happened to the industry.. It
awakened all of us with a start, to th ;
realization that the war had come and
gone and that we must get back to earth
and readjust ourselves and our businessl
to what was before us. i

As usual, many did not heed the w'arn-'
ing, with the result that they were put
out of business. Those who did, started
to take stock and to clean houac.

It was no smiple task to accomplish
what was demanded of us alter enjoyi,ig
the wonderful business of 192U, but
nevertheless those who had nerve, grit
their teeth and put their shoulder to the
wheel and accomplished it, and are to-
day again enjoying good business; per-
haps not the business we had during the
inflated period, but the business we
must expect uuriug normal times. 1922
brought a little be.ter outlook and 1923
a very noticeable improvement. The pro-
ducers are making lewer and better pic-
tures. The e-xhibitors who survived are
conducting their theatres on a more
business-iike basis.

1924 looks a great deal brighter to
me than 1923. Jtlowever, this Du.,ine.->5,
like any other business, is what each one
of us "makes it. If the exhibitors are
going to sit back and expect better
business to come to them, they are going
to be sadiy disappointed. To the worker
belongs the spoils. The entire success
of this industry lies in the exhibitors'
hands.

Ihe making of better pictures must
continue for this industry to grow. For
producers to continue making better pic-
tures, they 'must procure fair rentals. Tn
be able to pay the fair rentals exhibitors
mu.n create greater patronage. The pub-
lic is the one who pays. If the exhibitor
doesn't get it at the box-office he can't
pay the producer, with the reiuU that
the producer must make cheaper pic-
tures, both in cost and quahty. There-
for my reason for saying that all de-
pends on the exhibitor.

It's an established fact that the pub-
lic needs movie entertainment, the sanu
as any other commoaity of life. Do
not kid yourself by saying the publi::
- can get along without entertainment.
It's an absolute necessity. The pubhc
is going to the movies, but not often
enough. Here is where the exhibiior
comes in. If he will work a little harder,
pay more attention to his selection of
pictures, see that his theatre is well
ventilated at all times, do more adver-
tising, he can get his public to come
more often, which is the exhibitors' big
problem and only solution.

1923 brought a greater array of bet-
ter pictures than any previous year.
Therefore the exhibitor cannot say he
didn't have the pictures to do it with.
Some producers may have asked more
than their pictures were worth, but it
isn't necessary for the exhibitor to buy
from those producers with so much other
worth-while pro^'urt hi'in<T ntfcrpH.

1924 will undoubtedly bring still bet-
ter pictures and more economicall}' pro-
duced, so that exhibitors can rest a
ease as far a« their future pictures ar •
concerned. What the exhibitor should
do is to take stock of himself and his

business and make improvements when
necessary.

. This business is here to stay, so do not
be afraid to invest a little more money
into your business to meet the future.
Your people are being constantly edu-
cated to expect better pictures, and bet-
ter theatres in which to see them. It's
possible you are not getting your share
because you may be treating the picture
business as a side line when it is a big
business in itself and needs the owner's
individual and undivided attention at all
times. Your projection may be bad, ne-
cessitating the buying of new equip-
ment ; your screen may need a new coat
of paint; 3-our seats may need replace-
ment or repairs ; your ventilation or
heating plant may be inadequate; your
music maj- be bad ; and one or more of
a hundred things may need looking into.
Now is the time to take inventory and
make necessary changes and improve-
ments if you want 1924 to bring you
greater joy and greater profits.

The small town exhibitors, who are in
the majority, should discontinue the use
of pictures two and three years old.
they should bring themselves more up to
date. Their people demand the newer
pictures and better theatres the same as
the people in larger cities. It may cost
a little more for newer pictures, bin
the added patronage will more than off-
set the little additional cost.

My prediction is that 1924 will out-
shine 1923, and 1925 will be the banner
year since 1920, so let's prepare our-
selves by placing our business in order
to take care of the increased business
that is coming, and to hold it when ii
does come.

The merchant who advertises a sale
on Monday prepares himself beforehand
by having his shelves filled with mer-
chandise and a sufficient sales force to
handle the sales. The same applies to
the exhibitor. He must also be in readi-
ness to give his people the best pic-
tures on the market, and the best serv-
ice.

I am entering the new year with the
greatest optimism in the world, and
here's hoping the exhibitors are enterin.c;
it the same way.

HISTORICAL SERIES TO FLAY
ONLY PICTURE HOUSES

Pathe, in an official statement issued
this week, emphatically denies the rumors
current in certain sections that arran.ge-
ments are being effected for the distribu-
tion of the "Chronicles of America" pic-
tures to non-theatrical accounts, "There
is absolutely no basis of truth in any
such assertion," declares the Pathe state-
ment.

The statement points out that the ap-
pearance of the "Chronicles of America"
have aroused tremendous interest among
non-theatrical institutions and that hu i-
dreds of requests have been received as
to play dates and prices. "But instead of
serving this enormous demand," contin-
ues the statement, "we are carefully in-
dicating that the opportunity now exists
to see the features in the motion pic-
ture theatres. In fact, we are devo!in.3
a special i 'erical force to the work of
turning this tremendous flood of inter-
est to the exhibitors' box-office."

According to advices from the Emory
Johnson producing headquarters on the
coast, his next production for F. B. O.
tentatively titled "Swords and Plow-
shares," will bring to the screen the
most extraordinary picturization of bat-
tle scenes ever put upon film. The
scenes in question will be photographed
at the big army reservation in San Fran-
cisco, the Presidio.

More than one thousand American sol-
diers, more than six hundred cavalry
horses, together with the full equipment
of modern warfare, including tanks, mo-
tor lorries, aeroplanes ana nunareds of
big guns have been loaned to the pro-
ducer by the United States Army heads.
Many of the most noted officers of the
army will co-operate with Mr. Johnson
in the actual filming of the scenes. It
is said that at least two of the biggest
battles in the Great War will be dupli-
cated in all their stirring realism in the
production.

Mr. Johnson states that "Swords and
Plowshares" is in no sense a war pic-
ture, though it will have a powerful war
background. Mary Carr and Jphhnic
Walker will appear in it.

A WOMAN HAS CHARGE OF
TWO EXCHANGES IN SOUTH

Mrs. Anna Sessions, branch sales
manager of the New Orleans and At-
lanta branch offices of the W. W. Hod-
kinson Corporation, is one of the very
few women field executives in the con-
stantly growing motion picture industry
and her success is ample testimony to
the tact and business acumen of women.

Mrs. Sessions began for Hodkinson as
manager of the New Orleans branch,
but when executives began to check
results they found her to be runnin.g
second for the entire United States, ft
was due to this "record of results" that
she was given supervision of the At-
lanta exchange in addition to the New
Orleans office.

EIGHTEEN GOLDWYN RE-
LEASES ON THE SCHEDULE

Eighteen big special features are an-
nounced for release within the next few
months b}' the Goldwyn Cosmopolitan
Distributing Corporation. Most of these
productions are completed: on others the
photoplay has recently been finished and
work is now under way with the re-
mainder.

Each of these eighteen pictures has
been made with every consideration for
its appeal to the picture-goin.g public.
"Little Old New York," the latest Marion
Davies production, heads the list. It is
now being released after record-break-
ing nms in big eastern cities. '

On the schedule is Cosmopolitan's pro-
duction starring Lionel Barrymore and
Seena Owen. "LTnseeing Eyes," from Ar-
thur Stringer's novel of the Canadian
wilderness. "Snowblind." Rupert Hughes'
new picture, "Reno," winch he wrote and
directed, is one of the early releases. The
cast is a brilliant one. including Helenc
Chadwick. Lew Cody. George Walsh, Carl
Myers, Hedda Hopper, Dale Fuller and
others.

Page Fourteen

THE REEL JOURNAL

January 12, 1924

ST. LOUIS TRADE EVENTS

By David F. Barrett

PRAISES WORK OF

THE MOTION PICTURE

Henrv F. Schmal, general secretary of
the "International Photo - Engravers
Union, states that motion pictures have
done more to increase the demand lor
pictorial work of all kinds than any other
single agency, and that the workers of
all picture trades should feel mdebted to
the movies. ,

"The publication of tabloid illtJstrated
papers, the increased number of illustra-
tions used by the magazines and the
marvelous special photo supplements ot
the dailv press, as well as the more gen-
eral use of pictures with news all ar.'
examples of this increased demand for
pictures," said Schmal.

He pointed out that one New York
newspaper that a few years ago rarely
used an illustration now publishes a ii.-
page picture supplement.

"People of all ages, races, nationalities
and degrees of education can read the
universal language of the pictures And
the newspaper and magazine producers
have been made to realize the popularity
of the motion pictures."

STAGE A SUCCESSFUL

BABY PEGGY CONTEST

Phil Cohen, owner of the Lyric Thea-
tre East St. Louis, with the assistance
of ' Morris Engel, publicity director for
the St. Louis Universal exchange, staged
a verv successful Baby Peggy contest m
ronjui'iction with the showing of "The
Darling of New York" at the Lyric on
December 24. The East St. Louis Daily
Journal, a verv conservative paper, de-
voted considerable space to the contest.
The winners were Lenora Weissnian, 5
years old, 429 North Fourteenth street;
Geraldine Probe, VA years old, 3831
North Park Drive, and Maybell League,
3 years old, 1735 Kansas street.

ANYTHING
YOU NEED

May be secured
Through a

Classified
Ad

THE REEL
JOU RNAL

Read Them--

Use Them

BRIGHT BITS

and
NEWSY NOTES

duct the Rex, while Tony Ballas and as-
sociates will operate the DeSoto and
American theatres.

Fayetteville, Ark., is to gci a new $40,-
000 piciure house during 1924. Rathffe
& Bird, Fayetteville, Ark., architects,
have been retained by E. C. Robertson to
draw plans for the show house and su-
pervise its construction.

When a bearing on one of the big
generators of the Union Electric Light &
Power Company's plant, foot of Ashley
street, St. Louis, broke at 4:15 p. ni. De-
cember 23, many of the West and South
End motion piciure theatres were thrown
into darkness. Service was restored
forty-five minutes later after the com-
pany had summoned every available re-
pairman to the job. Usually there are
several emergency generators available
to take care of such mishaps, but it hap-
pened that at the time all the emergency
generators were undergoing minor re-
pairs.

Patrolman Charles Schuetter of the
North Market Street District caught a
young yeggman red-handed while work-
ing on the safe of the Webster Thea-
tre, 2117 North Twelfth street, St. Louis,
at 3 a. 111. December 24.

Patrolman Schuetter in passing the
theatre heard a grating noise, like steel
being rubbed across steel. He looked
and saw that the window shade of the
theatre office was drawn. He sent in a
call for help and then with revolver
drawn climbed through the window of
the theatre office.

The would-be safecracker surrendered
without a battle, but a companion es-
caped the police.

"Merry Christmas! Here's a present
for you," exclaimed a well-dressed youth
as he pressed a package into the hands
of Miss Jennie Genatt, cashier for the
Columbia Theatre, Sixth and St. Charles
streets, St. Louis, Christmas evening.
Expressing her thanks. Miss Genatt
opened the package. It was an empty
box. Later in checking her cash she dis-
covered that $40 had been extracted from
the monev-changer. The police admitted
that the youth had pulled a new one at
the expense of Miss Genatt.

L. L. Lewis of Walnut Ridge, Ark.,
opened his new Swan Theatre in that
city on December 27. The house cost
$30,000. A capacity audience was oil
hand for the grand opening.

A wire received December 28 from Mrs.
.•\. D. Follis, owner of the Gadsten Thea
tre, Gadsten, Tenn., stated that the
house was destroyed by fire the night
of December 28. .-^n overheated fur-
nace is believed to have been the cause.

The Pendleton Theatre, Finney and
Pendleton avenues, St. Louis, is under
new management. M. Chinosky is the
new owner. The hoiise formerly was
operated by Ben Austin.

Friends of Joe Hewitt, popular Robin-
son, 111., exhibitor, will be pleased -to
learn that his wife is convalescent after
undergoing an operation at St. John's
hospital, St. Louis, a few days ago. Mrs.
Hewitt has frequently accompanied her
husband on his trips to St. Louis and
is very well known to the local film col-
ony. All are hoping that she will quick-
ly recover her former health and
strength.

Claud McKean has returned from a
trip to Springfield. While in the Illi-
nois capital he attenaed the annual
convention of the Illinois State Grad.-
Teachers' Association. He has charge
of the educational department of the
local Fox office.

St. Louis' Christmas pilgrims have re-
turned to their old stamping grounds.
Jack Underwood, Enterprise manager, i;
back after a visit with his parents in
Oklahoma City, Okla., while Harry A-
Hester, Pathe cashier, has returned from
Texas.

Barney Rosenthal, Universal managerj
visited Springfield and Quincy, 111., dur
ing the past week.

Al Bartlett of the Wurlitzer company's
St. Louis store has sold a small size f
organ to Charles E. Barber of the Lyric
Theatre at Tilden, 111. It is Style O
type. The St. Louis store has also land-
ed the order for the organ for the Elks
lodge at Omaha, Neb.

Miss Martha Albert, 19 years old, of
3703 Washington boulevard, St. Louis, an
actress, was awarded $7,500 judgment
against the Orpheum Theatre Company
and the Orpheum Circuit, with a stipula-
tion filed with the St. Louis Circuit Court
December 13. The suit was filed on that
date and the defendants immediately en-
tered their appearance ana eontessed
judgment and settled. It was charged
that Miss Albert, a dancer, was rehears-
ing her act in the basement of one of
the company's theatres m Des Moines.
la., onSeptember 6. last, when a trunk
was sent through a chute from the side-
walk, struck her in the right leg. frac-
turing it above the ankle. She charged
that the management was negligent.

Rci)orts from Memphis, Tonn., arc thai
the alliance between the Rex, American
and DcSoto theatres has been broken
up. In the future Clark Porter will con-

Miss Irene Purdue of 530 Washington
Place, East St. Louis, 111., has been
chosen by Leah Baird for a part in her
next big production, "The Great Chicago
Fire," which will be started in Fcbruarv.
Miss Purdue won a beauty con'cst that
was staged at the Lyric Theatre, East
St. Louis, December 11, in conjunc ion
with the personal appearance of Mi^s
Baird. Miss Purdue has won several
other beauty contests.

January 12. 1924

THE REEL JOURNAL

Page Fifteen

NEWS NUGGETS

CURRENT RELEASES

Lee Moraii, one of the most popular
comedians of the screen, has been signed
as director for the single reel Cameo
Comedies. He has recently appeared iii
two Educational Mermaid Comedies,
"The Busher" and "Uncle Sam."

* * *

"My Friend." the first picture made
bv Lloyd Hamilton since his return from
New York, where he worked in the Grif-
fith Studios in the black-face feature
comedv, will be the outstanding picture
on Educational's January program. In
addition there will be four other two-reel
subjects and six single reels and the
twice-a-w'eek news reel.

* * *

Milton Sills has been selected by
Frank Llovd to play the leading role in
Rafael Sabatini's "The Sea Hawk," one
of the First National 1924 releases.
Lloyd started work immediately after the
completion of "Black Oxen.'

* * *

George Fitzmaurice and Samuel Gold-
wyn have completed the principal casting
for Fitzmaurice's next independent pro-
duction in association with Mr. Goldwyn,
which is to be "Cytherea." The four
most important roles are to be taken by
Lewis Stone, Alma Rubens. Mary Aldan
and the flapper part will be portrayed
by Constance Bennett, who will make her
first screen appearance.
+ * *

Filming of a series ot sensational
storm scenes and a thrilling race over thi-
wrecked trestle ended the photograph;,
on "The Night Message," the new Uni-
versal all-star feature written by Perley
Poore Sheehan.

* * *

"The Missourian," a popular novel b\
Eugene P. Lyle, with a romantic back
ground and a sweep of historical narra-
tive, has been purchased by Universal
as a starring vehicle for Reginald Denny.
It will be produced after the filming ot
"Love Insurance," in which Denny will
start work when he is recovered from
the effects of a near-fatal motor car
accident.

* * *

Joseph North, prominent English cliar-
acter actor of the legitimate, who be-
gan his dramatic career more than twen-
ty years ago in London wath Nance
O'Neill, has been engaged to play one
of the leading supporting roles with Her-
bert Rawlinson in "The Virtuous Crook."

* * *

Frank J. Hawkins, who has just re-
turned to Hollywood from a nation-wide
tour of the United States, declares the
general public at large is more movie-
hungry than at any time in the last ten

years.

* * *

Joan Lowell is the first artist to win
a three-year starring contract with the

new United Producers and Distributors.

* * *

The latest addition to the cast for
"True As Steel" is Norman Kerry, bor-
rowed by Goldwyn from Universal.
Kerry played leading roles in "The
Hunchback of Notre Dame" and "The
Merry Go Round."

George Walsh has been assigned to
pla}' the leading role in "Ben Hur." Near-
ly every screen star and leading man of
prominence has been mentioned as a pos-
sible selection, but Walsh proved to be
the successful candidate. Gertrude Olm-
sted will play Esther, the leading fem-
inine role, and Kathleen Key has been
cast for the part of Tizrah, sister of Ben
Hur.

* * *

A press book, gigantic in every way.
is being prepared for "The Old Fool," to
be released by Hodkinson December 31.
The book will consist of twelve pages of
newspaper size, with a cover prin ed in
four colors and a two-color inside spread.
It will contain an unusual assortment of
cuts and exploitation drawings, designed
to be of especial help to exhibitors in
putting over the picture.

* * *

Continuing on the policy of runnnig big
pictures, Pantages Theatre secured the J.
P. McCarthy production, "Out of the
Dust," from the A. H. Blank Enterprises,
who are distributing this production in
the Kansas and Western Missouri terri-
tory.

Archie

Josephson

President

HOTEL
BRAY

12th Street and
Bait more Ave.
Kansas City, Mo.

Every employee of
the Hotel Bray from
porter to manager is
"on his toes'* at all
times to see that you
are pleased. It is this
"Smiling Service"
that makes the Hotel
Bray a better place
to stay.

Absolutely
Fireproof

150 Outside Rooms

with Bath

$1.50 and Up

i IVV(blotplate(Q

^ 8"and Walnut - Kansas City

^ PerfktFlat&forall
^ pmitingfurpom

^^ -'on time"service

m Main 4-7 07

f^Q^ A u ITL I i-US - J L STEPHENSON - nW E RODGEUS

Week of January 13, 1924.
ASSOCIATED FIRST NATIONAL PICTURES

.Song of Love, Norma Talmaii^iL- (S).

CRESCENT
Hollywood Bound. Sid Smith (2).
Birtliday, Inkwell (1).

EDUCATIONAL
Lonesome, Hamilton Comedy (2).
Ride 'Em Cowboy, Christie Comedv (2).
The Spider. Secrets of Life (1). '
Kinograms, two each week.

FAMOUS PLAYERS
The Humming Bird, Gloria Swanson.

HODKINSON
Movie Chats, No. 102.
Fun From the Pre^s, No. 72

METRO
The Half-Dollar Bill. Directors Special (7).

PATHi,
Tire Trouble, Our Gang (2).
The Big Idea, Hal Roach Comedy.
Animal Fair, Fable.
Call of the Game (1).
Ruth of the Range, Episode 14.
Pathe Review, No. 2.
Topics of the Day, No. 2.
Pathe News, Nos. 4-5.

RICHARDS & FLYNN
His Hour of Manhoucl, Win. S. Hart (2).

UNIVERSAL
A Lady of Quality, Virginia Valli (6).
He Loops the Contjueror, Leather Pushers (2).
Old Men, Gump Comedy.

The Caddie, Buddy Messinger. Century Com-
edv.
Western (2).
International News, two each week.

CLASSIFIED

ADVERTISING

two Cents per Word Payalile in Advaiic.
No Ads Accei:tcd for Less I'haii Stic.

FOR SALE

Theatre, in town uf 3,500. Two Powers Trans-
verters; Gardiner screen; 400 seats. A bargain.
All in first class condition. Address 520, Reel
Journal. l-l-'

FOR SALE
Theatre building for sale; large seating ca-
pacity; town of four thousand; only show; in
Missouri. Don't write unless you have five
thousand cash. Balance terms. Address C-11.
Reel Journal. i-W

FOR SALE

Modern, up-to-date theatre. Capacity over 400-
Location, Northeastern Kansas County Seat;
population 2,400. No opposition. Good town to
live in. Now producing better than $100 net
a week. Priced for quick sale to someone wlio
can appreciate a real buy at a low price. Ad-
dress H. VV,, Reel Journal.

THEATRE FOR SALE
Beautiful, up-to-the-minute, steam heat. Ca-
pacity 400. All latest equipment. Location
Couny Seat, Northeastern Kansas. Population
4,000.' Very reasonable rent. A real bargain.
.\ddress B. H.. Reel Journal.

FOR SALE

Stvle VK Wurlitzer Organ, in first class

condition- A five thousand dollar instrument.

Will sacrifice. Terms to responsible parties.

Address Strand Theatre, Emporia, Kans. 1-26

EQUIPMENT FOR SALE
Simplex, motor drive machine; extra-lite shut-
ter; A-1 condition. $275. 1 Bell Howell Com-
pensate, $25. 1 Ft. Wayne Compensarc, $40.
175 three-ply mahogany finish, wooden arm rest
seats, crated, f. o. b. Beverly, $95. All other
equipment for a complete small town show, in-
cluding booth, rewinds, etc., cheap. E. Dew-
hirst, Beverly, Kans. 1-5

LIST YOUR THEATRE WITH US
We can sell your theatre. Have several
liuyers all the time. Li*t your house with us.
We act solely for the owner. Address BH.
Reel Journal.

THEATRES WANTED

Have party with $5,000 to $10,000 to invest
in good theatre. If you wish to sell, write us
full details. Address H\V, Reel Journal.

Just Read This—

MARSHALL THEATRE

GLEN W. DICXiNSON, Owner and Manager
MANHATTAN, KANSAS

December 28, 1 92 t

Film Classics, Inc.,
Kansas City, Missouri

Dear Mr. Kahn :

Wish to advise that I just completed the showin;?
of Wesley Barry in 'THE COUNTRY KID," and with all
the students out of Manhattan and many of the towns-
people gone I made a profit on this picture. In fact, I
have come out in good shape on all the Warner Product
that I have run, and if the coming attractions hold up as
good accordingly I will be more than pleased with my
contract. For instance, I ran "THE PRINTER'S DEVIL"
three days, and the third day of this showing grossed
more money than the first day of a so-called box-office
clean-up released b}' another leading exchange, which
cost twice the money.

The biggest asset which Warner Classics have is the
oualitv of their paper, accessories, slides, trailers, etc.
The best picture in the world is no good if you can't get
them, in — and Warner Brothers sure help the exhibitor
"get them in" by hving available material with which
to work. Taking pu})licity department, quality of product,
service, and all into consideration, there is no question
but what Warner Classics belong well toward the top rung
of the ladder, and are scrambling hard to get on the top.

With kindest regards, and thanking you for past
business favors, I am

Very truly vours,

MXRSHALL THEATRE,
(Signed) Glen W. Dickinson, Mgr.

115 West 17th Street
KANSAS CITY, MO.

AL KAHN,
Pres. and Gen. Mgr.

VOL. VII— ^^o. 4

Jamwrv 19, 1924

PRICE TEN CENTS

One of Those Things---

You know, the unexpected kind that happens about
once a year —

Packs your house when you least expect it.

The writer with several salesmen and
exhibitors screened the feature

TheWAYofaMAN

iy 'omerson %mcik

and boy^ — it sure is a "Knockout" of a western ! Critics
are certainly not wrong ^vhen they said it runs a close
second to "The Covered Wagon."

We are ready for bookings.
Are You?

Pathe Exchange, Inc.

CECIL C. VAUGHAN, Branch Manager
111 West 17th Street KANSAS CITY, MO.

I
I

PUBLISHED EVERY SATURDAY. 19TH & WYANDOTTF kTAiuc-Ac r-..^.

CARL LAEMMLE
offers

"The Hunchhach
of ISfotre Dame"

at the

LIBERTY THEATRE

Kansas City, Mo.

Saturday, January 26 at 8:30 p. m.

Seat Reservations Isfow
Admission (for opening ni^ht only) $10.00, tax $1.00

its a not }

Positively the biggest comedy
hit of the season]

A rib-tickling, side-splitting

melody of flashing wit

and fiery action

A sure cure for the blues
and weak box-offices

They'll never stop
laughing at—

Associated Rrst National Pictures, inc. presentation oj

or a

PROSPEROUS
NEW VSAR.

t yl:':-:

FIRST

NAnONAL
FliVST

With Owen Moore - Sidnet Chaplin-Syivia Breamer oua a superb cas

Directed hy John McDertnott

All the large first-run houses in this
territory have contracted for this
gale of laughter that'll blow the
merry dollars into your box-office.

FIRST NATIONAL'S "BIG-10"areBI(

FIRST NATIONAL MONTH f^^i%

Page Four

THE REEL JOURNAL

January 19. 1924

PUBLISHED EVERY
SATURDAY AT

NINETEENTH

AND

WYANDOTTE STS.

KANSAS CITY, MO.

Telephone

Delaware 9763

SAINT LOUIS

Representative

DAVID F. BARRETT

3748 Meramec St.

BEN SHLYEN
Publisher and Editor

New York Office

TOM HAMLIN, INC.

1540 Broadway

Again About the Outlook

In this issue of The Reel Journal is reprinted
a business review of the year and a forecast for
1924. Authorities who are quoted apparently are
at slight variance, some holding that there will be
a continuance of generally good business conditions
while others aver there will be a moderate decline
in prices and wages and a large fall in production
costs.

Judge Gary says, "The new year will be suc-
cessful for those who proceed with good manage-
ment and prudence." This would hold true no mat-
ter how drear the outlook or how adverse the con-
ditions.

Applying that to the motion picture business
it means that the exhibitor, to make a success of
1 924, must use consistency in his choice of pictures,
must choose those pictures after having acquired a
thorough knowledge of what his particular public
wants, and, after having once obtained his audience,
he must hold it.

Holding an audience by a speaker is much
easier than getting one to listen attentively. The
successful speaker employs a great deal of his art
in obtaining an audience and it is just as important
that an exhibitor go to any good means to bring
his public to his house. Once he has started, to keep
his crowds, he must only maintain a high standard.

It is difficult to hazard a prediction that busi-
ness for the coming year may be bad or may be
good. It will be bad for some exhibitors and good
for others.

Apropos Advertising

We heard a certain exchange manager say re-
cently, "I must cut down on our advertising. We
can't afford it."

A pretty good way to tell the exhibitor that
pictures released by this exchange are losing the
confidence of the exchange which sells them. A
most convincing method of showing the exhibitor
that the exchange is not whole-hearted in its method
of business.

Advertising is as important as the rent, salaries

and other items essential to the continuance of an
~,.„u„-„„ r»-- 1 — I i-j -. f..ii-.

Laemmle's Anniversary

Forty years ago next month Carl Laemmle ar-
rived in this country an immigrant boy, unversed in
American methods, ignorant of the English language,
and equipped with handicaps which would discour-
age the average native-born.

Today Mr. Laemmle heads a great producing
company. His rise in the motion picture industry
was beset by an unusual number of pitfalls but he
vaulted them with the characteristic energy which
markr. his present regime.

Next month will be known throughout Univer-
sal exchanges as the Anniversary of Carl Laemmle.
The industry is invited to pay homage to a man
whose sturdy efforts have spelled success for more
than one producer.

It is men of this stamp upon whom any great
industry must rely. Men who guard their faith with
a zealous care and who place the success of the
business above any personal reward./

Mr. Laemmle is not alone. There are others
who are striving to give the public "something
finer." as Merton would say. Unfortunately there
are those whose greed has not only sent disaster
tumbling about themselves, but has brought wreck
to manv others.

The public is prone to judge the whole by the
actions of a few. Years ago producers were in the
business because the opportunities for making money
dazzled them. Thev hnve gone and there remain
only those who saw into the future the industry of
the present.

Mr. Laemmle is one of these. And, there are
others. Thev are safeguarding the industry. They
are the landmarks, the guideposts.

Five Years of Service

Five ye^rs atro this mon^h The Reel Journal
was concepted. The well defined policies it laid
for itself in proving of genuine service to both the
exhibitor and the exchange have been adhered to
rigidlv. ^ It has kept faith to the utmost of its ability.

This occasion renders it oatdonable to say that
it has the hearty backing of the motion picture peo-
ple of the industry in this section. In its inf.-^nt
strucglings it met with more than the usu-^l amount

January 19. 1924

THE REEL JOURNAL

Page Five

THE LEAVENWORTH CASE

A Whitman Bennett Production

Motion Picture World:

Almost at the first flash you find yourself
face to face with a seemingly unsolvable
mystery and from then on, with no waste foot-
age, your interest is held tensely until the final
and thoroughly satisfactory solution. Here is
an absorbing and exciting entertainment for
all who like a good detective-crime-mystery
story — and who does not?

Motion Picture News:

No type of story is more popular in these
United States than a good detective yarn, and
Anna Katharine Green's mystery tale "The
Leavenworth Case" is said to be her most
widely read and best liked work. Therefore
to begin with this picture it can boast of a
real plot. It is one that bristles with action —
action that begins soon after the introductory
reel gets under way and keeps rolling along
at a merry pace right up to the finish. The
scene in "The Rat Trap," a sort of third-de-
gree chamber, possesses real thrills. The entire
mounting is of a type that stamps this as a
high class offering.

Exhibitors Herald:

"The Leavenworth Case" loses none of its
entertainment value through transference to
the screen. Its high'y dramatic moments have
been well retained. The picture is well staged
and Hghted and full of dramitic interest; the
story flows smoothly and works up to a splen-
did climax.

Exhibitors Trade Review:

From the time the old man is found dead in
his sound-proof study till the very end, where
both girls are freed of suspicion and the cul-
prit is run down, the film runs along with a
smoothness and continuity which will carry its
audiences along with it. The production is
fair!y peppered with thrilling incidents, not the
least of which is a hair-raising fist fight on the
very edge of the roof of the four-story house
from which the villain is finally thrown and
killed. The skill with which this situation is
handled cannot help reflect itself on the reac-
tion of the spectators, who, we feel sure, will
be edging forward on their seats.

THE LEAVENWORTH CASE"

Distributed by VITAGRAPH

Page Six

THE REEL JOURNAL

January 19, 1924

AL AND MIKE KAHN NAME
MARCH AS CRESCENT MONTH

March has been dedicated as Crescent
Month by the Crescent Film Corpora-
tion, distributors of state right produc-
tions in Kansas and Western Missouri.
And the entire sales force, under the
direction of Al and Mike Kahn, has be-
gun a campaign for bookings for the
month of March.

As a co-operative measure with ex-
hibitors during March posters and adver-
tising accessories will be supplied at
half price.

"This is our seventh year as an inde-
pendent exchange in Kansas City," said
Al Kahn. "We have never made a drive
ofthis kind before. It is sort of an an-
niversary month for us, representing
seven successful years of service to the
exhibitor. We want this to be our big-
gest month of business and feel confi-
dent of the exhibitors' support."

VICTORY THEATRE MAY BE

REPLACED BY BUILDING

Negotiations between the Josephson

Amusement Company and an outside
syndicate are pending which, if consum-
mated, will effect the sale of the 99-year
leasehold upon which the present Victory
Theatre now stands.

The new company expects to build
from six to eight stories, to be used as
an office building, one small store-room
on the lower floor and a theatre for the
Josephson company, with a balcony,
which will have approximately 550 seats.
Archie Josephson will receive a 25-year
lease.

The frontage of the lobby will be a
trifle smaller than the present Victory,
but the balcony will make up the dif-
ference. A plan is being worked out
whereby the elevator that will be used
for the office building proper will have
a landing at the balcony.

If the deal is completed the Victory
will close either March or April 1, when
work on the new building will begin.

WITNESSES SAY PHONOFILM
HAS BEEN MADE SUCCESSFUL

A successful demonstration has been
made of the Phnnofilm, a combination of
radio and motion pictures, the invention
of Dr. I^ec De Forest, according to those
who have heard and witnessed the pic-
tures. Mr. Dc Forest says :

"In the studio a motion picture is
taken in the usual manner but, in addi-
tion to the camera lens which registers
action, a microphone registers every
sound made by the actor. A wire from
the microphone passes through an au-
dion amplifier to a gas-filled tube called
the photiom, in the camera. The light
in this tube fluctuates in exact accord-
ance with the amplified telephonic cur-
rents which originated from the actor's
lips.

"A very fine slit is made near the
negative film, through which these fluc-
tuating light rays are registered on the
sensitive emulsion of the negative as fine
lines, which are actual photographic
sound waves and, being on the same film
as the picture, insure perfect synchron-

Business Review of the Year urj Forecast tor Wli

The year 1923 was erratic.

The activity which started in the fall of 1322 continued until April, 1923.
Prices rose rapidly, wages increased, and there was a shortage of labor and
freight cars.

In April a note of caution set in which continued for the remainder of
the year, accompanied by declining activities and prices in most lines. An
expected seasonal fall revival failed to materialize.

As w^e enter 1924 we are faced by continued unsettlement in Europe and
a generally unfavorable agricultural situation at home. Whi^e there has been
no manufacturing over-production to speak of, demand is far below produc-
tive capacity. The banking situation, outside of certain rural sections, is very
strong.

Economists are far from unanimous in their opinions of the outlook.

John Moody foresees further moderate declines in commodity prices and
w^ages and a large fait in production costs. The Harvard Economic Service
believes the first half of 1924 will see the continuance of generally good
business conditions.

The National City Bank, of New York, is of the opinion that a high
volume of production and trade w^iU continue.

Babson looks for continued reaction, but only a minor one.

Judge Gary believes that 1924 should be a better year than 1923 and out-
lines what seems to be a safely optimistic course: "The new year will be
successful for those who proceed with good management and prudence, ex-
tendiner and progressing carefully within the limits of thoir resources." —
Copyright, Debit and Credit.

DR. HOLLEY, KNOWN FOR

PUBLIC SERVICE WORK, DEAD

Sydney S. Cohen, president of the M.
P. T. O. of America, has issued a state-
ment anent the death of Dr. Francis
Holley as follows :

It is with deep regret we note the
passing of Dr. Francis Holley, who died
recently after a long illness at Dr.
Mayo's Sanitarium at Rochester, Minn.

He was in every respect a .great man.
admired and respected by all for his en-
deavors in behalf of mankind, and his
death comes as a great shock to all who
knew him.

His loss will be felt by exhibitors
throughout the country, whose friend he
was.

The drawing power of the leading play-
ers, each of whom has enjoyed nation-
wide personal publicity in the last year,
the powerful theme — marriage and di-
vorce — the gripping drama filmed from
Basil King's novel, and the fact that it
is a story of modern life and modern
people, whose problems are close to the
mind of every man and vvoman in all
walks of life, assure theatre managers
of a strong box-office attraction.

F. B. 0. GAVE $70,000 IN

BONUS AND PRIZE MONEY

The forward strides made by the Film
Booking Offices in the past year arc-
clearly reflected in the vast difference
paid in bonuses in 1923 and 1922. F. B.
O. distributed $70,000 in bonus money and
prizes to salesmen and branch managers
and acted as Santa Claus to home office
employees.

"We look forward to 1924," Major H.
C. S. Thomson, managing director of F.
B. O., said, "as the biggest productive
year in the history of the organization.
.[. I. Schnitzcr, vice-president, is now on
the West Coast to see that every avail-
able foot of studio space is put to work
at once.

"January will see the release of one of
the biggest, if not the best, box-office at-
tractions of the coming year in 'Judg-
ment of the Storm,' the first of the Pal-
mer Photoplays, backed by the largest
advertising campaign in the entire his-
tory of the industry."

WICHITA CAN'T INTERFERE
WITH "BIRTH OF A NATION"

The City of Wichita has been re-
strained, temporarily, from interfering
with the exhibition of "The Birth of a
Nation." Robert C. Foulston, Wichita
counselor, said the picture could continue
its run without prosecution by the city.

GEORGE WASHINGTON, JR.

IS A FEBRUARY RELEASE

Th release of "George Washington.
Jr.," the Warner screen adaptation of
George M. Cohan's stage success, is
scheduled for February. For the first
time Wesley Barry is introduced to the
public as a full-fledged adolescent of 17.
whose brains and pluck win a desperate
situation.

Mai St. Clair, who directed the picture,
aimed to get a maximum of funny "gags"
and a high speed pressure on the pic-
ture,, weaving the "gags" into a number
of extremely dramatic situations.

Supporting Barry in the cast are Ger-
trude Olmstead, Leon Barry, Charles
Conklin, Otis Harlan. William Court-
wright and Edward Phillips.

DRIVE BY VITAGRAPH ON
"LET NOT MAN PUT ASUNDER"

V'itagraph has started a drive on "Let
Not Man Put Asunder," the J. Stuart
RIackton production in which Pauline
Frederick and Lou Tellegen play the
leading roles. The ipicture has every

NEWMAN EMPLOYEES GIVEN

ANNUAL BIRTHDAY PARTY

The annual birthday party of the New-
man Theatre, given in the music room
of the Hotel Muehlebach. was attended
by a great deal of merry making and
was pronounced a success by Frank New-
man down to the smallest employee. The
"Boss" was made to face some sort ,of
a mock trial, but Iiappily was acf|uitte<l.
to the high concern of everyone pres-

January 19. 1924

A SALES DRIVE DURING

CARL LAEMMLE MONTH

As a phase of the Carl Laemmle Month
(February) to be celebrated at the Uni-
ver>al Pictures Corporation the sales de-
partment will hold a sales contest, to be
participated in by the various exchanges,
it is announced by Al Lichtman, general
manager.

The sales chief plans to have Universal
pictures on every screen eacn week dur-
ing Laemmle Month. Lichtinan reports
tliat exhibitors over the country are signi-
fying their intention of giving Universal
an exceptional break in bookings during
February.

A special exploitation campaign is being
waged. The accessories department has
arranged for the distribution of a large
list of accessories to all exhibitors book-
ing Universal pictures. They will be
given free during the month.

One of the features of the contest,
which ends April 15, is a ruling whereby
the prize monies to be distributed among
the three leading exchanges must be dis-
tributed among all the employees of the
respective exchangs in proportion to the
salary received by each employee.

The bulk of the releases will be Uni-
versal-Jewel pictures during the last four
' months. These include "Merry Gli
Round," "A Chapter in Her Life," "White
Tiger," "A Lady of Quality," "Thunder-
ing Dawn," "Drifting," "The Acquittal,"
"The Darling of New York" and two
Jewels scheduled for release in the next
few weeks, "Fools Highway," with Mary
Philbin, and "Sporting Youth," with
Reginald Denny.

THE REEL JOURNAL

Page Seven

VITAGRAPH GETS RIGHTS

TO "THE CLEAN HEART"

Vitagraph announces the purchase of
world rights to "The Clean Heart," by A.
S. M. Hutchison, author of "If Winter
Comes" and "This Freedom." The pur-
chase was consummated last week, al-
though Albert E. Smith personally ar-
ranged for the picturization of this novel
^ en his recent trip to London.

"The Clean Heart" is one of the most
intimate studies of a man's search for
spiritual freedom that ever has been writ-
ten. Mr. Hutchison takes as his leading
character a London journalist, author of
several novels and editor of a prominent
weekly publication.

ANYTHING

YOU NEED

May be secured

Through a

Classified

THE REEL

JOU RNAL

Read Them--

Use Them

Ever since this thing has been going
on the girls in the varies exchanges has
been calling me By George. Hereafter
this is by My George.

* * *

Just about the time when it seems
the public is convinced and ready to be-
lieve the motion pichur people is just
as good and decent as anybody someone
gets a hankerin' for undue publicity and
the papers grabs it quick and the peo-
ple reads every vtrord. Then the whole
industry comes in for a panning.

* ♦ ♦

Thinks I, there is no way to keep
some folks from committing indiscretions
but there might be some way to assure
the people that the industry frowns just
as hard on these persons as anyone.
» ♦ *

One recent morning when the cold is
making nonenities out of your ears
(which ain't so bad, is it?) I sees Doc
Cook in his shirt sleeves sweeping the
snow from offen the sidewalk. Thinks I,
here is an industrious cuss. I remarks
to him:

"Working hard, ain't you?" And he
mutters:

"Just my luck to have to sweep the
whole dern sidewalk before I find that
dime."

* * *

1 knowed there was a catch soms-
^vhere.

* * ♦

There is varies vaudeville actors who
say they have played in pichurs like one •
says he was the one of Jthe horses in the
"Four Horsemen" and etc., but nobody
has said yet he played the flame in
"Flaming Youth."

* ♦ *

That one is expected daily.

ANDERSON TO FILM DR.

SHELDON'S "IN HIS STEPS'

An announcement is made by the Carl
Anderson offices that Dr. Charles M.
Sheldon has finally consented to the pic-
turization of his epoch-making book, "In
His Steps." one of the most successful
in the history of publishing. It has
been estimated that 22,000,000 copies of
this work have been issued to date in
nineteen languages.

"In His Steps" was first published in
the "Advance," a w-eekly, in 1896. Dr.
Sheldon tried to place it with several
publishers following its serial publica-
tions, but they feared to issue it as a
book. He finally persuaded the "Ad-
vance" to print an edition of 100,000
copies in paper covers.

Its success was startling. Newspapers
all over the world opened their pages to
discussion of its revolutionary ideas. The
Golden Rule became a topic of nation-
wide discussion.

Production will start on the picture
next month ana Mr. Anderson plans to
announce it among the early spring re
leases.

Here's What
YouVe Been

Looking For !

2-REEL
DRAMAS

with

5-REEL
POWjER

W.S.HAIIT

WeVe got

SIX?

OF 'EM •

Starring

Wm. S. HART

Write Us For Dates
at Once

Richards & Flynn

FILM EXCHANGE

113-115 West 18th St.
KANSAS CITY

Page Eight

THE REEL JOURNAL

January 19, 1924

Moving Along Movie Row

The Midwest Educational exchange will be open on
Sundays and holidays from 10 to 12 o'clock and on week
days from 8 :3U to 5 o'clock with the exception of Satur-
days, when it will close at 1 o'clock.

* * »

J. J. Dietz, special representative for the Tri-Stone
Pictures, paid a visit to the Richards &: Flynn exchange,
they having secured distribution rights to Tn-Stone re-
leases.

* ♦ *

Capitol Enterprises are installing a $20,000 pipe organ
in the Crane Theatre at Carthage, Mo. Work started

last week.

* » ♦

Phil Ryan and Jack Gross paid a visit to the Crane
Theatre which shortlv will be under new management, it
is said. George W. Bays is the present manager.

* * *

Dave and Sam Harding were in Omaha attending to
alterations to their theatre there. While they were away
"A Woman of Paris" packed 'em in at the Liberty. The
picture started out with an overflowing crowd on Sunday

and continued throughout the week.

* * *

"Ride 'Em Cowboy," a current Christie Comedy for
Educational relca.se, strikes a medium that is funny. Bobby
Vernon is featured. It even got a few guffaws out of

Sam Miller, manager.

* ♦ *

Miss Ruth Pool, stenographer for E. C. Rhoden of
the A. H. Blank Enterprises, accepted the marital robe
New Year's Eve when she was married to Mr. Brewer.
The First National office force presented Mrs. Brewer a

chest of silver.

* * *

The Cozv Theatre at Junction Citv has changed hands.

* * *

Roy Elder, one of the best known of outdoor show-
men, is interested in the management of the Isis. Mr.
Elder's home is in Ottawa, Kas., and for several years he
has been desirous of obtaining a winter location in Kan-
sas City. He formerly was concerned in the management
of the Sangaer Circuit of the south.

* * *

H. E. Corbyn, one of the aces of the First National
sales force, suffered motor trouble in the national airplane
contest. However, to his ingenious mind this difficulty
was soon solved for he filled the tank with "White Light-
ning" and now has both speed and racket.

Note — It s said he procured the "White Lightning"
at Monett, Mo. Schedule of trains will be printed in The
Reel Journal if enough salesmen are interested.

* * *

Byers and Lopp of the Byers Theatre of Excelsior
Springs spent a few days among the exchanges arranging
for future exhibitions.

* * *

Corinnc Griffith, featured in "Black Oxen," presents
a very compelling picture upon a poster at the entrance
of First National exchange. Officials say the necessity
for keeping the wide expanse of back covered during thr
cold spell was extreme.

* * *

Perry Rhine. Fort Scott exhibitor, had it out with

the exchanges on a recent visit.

* * *

Charles Winston, special representative for "The
Hunchback of Notre Dame," spent a few days here. He
came from St. Louis, where he said the picture was draw-
ing mammoth crowds, despite the cold weather.

* ♦ *

W. P. "Bernie" Bernfield gives us the news scoop that
Gabe Kaufman has made arrangements for tlie apnear
ance of Emile Coue at the Grand Avenue Temple on Janu-
ary 25. The well known author of "Every day in every
wav " will arrive in this country on Januarv 12.

* * *

A. H. McLaughlin, Metro branch manager, has been
appointed vice prc.^idcnt of tlio Film Board of Trade, suc-

S. E. Wilhoit of the Princess and Jefferson Theatres
at Springfield, made one of his customary calls at the
exchanges.

t * •

Sam Miller, Educational manager, returned recently
from a visit to the key centers, where he booked his
comedies.

* » »

F. J. Curth, orchestra leader at the Liberty, has com-
posed a special score tor "The Hunchback" which probably-
will be accepted at the New York office to replace the
present score for the big feature.

* * *

The directors of the Kansas Exhibitors' Association
will hold a meeting Tuesday at 11 o'clock at the Kansas
City office. Various matters of importance will be dis-
cussed and it is likely the date for the annual convention
will be arranged.

* * *

The NewmanTheatre has contracted for the Kinogram
news reels for this year. Thev are issued twice a week.

* * *

First National is looking forward to the releasing of
"The Love Master," which features the dog Strongheart.
This is the first dog picture in more than a year and, ac-
cording to reports, it is exceptional. It is released Feb-
ruary 18.

* * *

G. C. Craddock, First National salesman, has been ill
hut is recovering rapidly.

* * *

The Film Board's first meeting of the year, held on
Monday, is said to have been the peppiest thev have
ever had.

* * *

Charlie Sears and his associates, Lee Jones and L.
A. Chamberlain, were making the rounds of the exchanges
this week. It is understood that a deal is pending whereby
Jones will dispose of his theatre interests to Sears.

* * *

Asked Charlie about the Missouri exhibitors conven-
tion and he replied that no definite date had as vet been
decided upon, but that it would be held this month

Per Cent
Pure''

You saw the above slogan when
you were a boy; and you thought
of it on Saturday night when your
mouth, eyes and ears were all
filled with the soap that made the
slogan famous.

Pathe News

is 99 44-lOOths Per Cent pure en-
tertainment — the best you can
give.

Play Both Numbers — Every Week

January 19. 1924

THE REEL JOURNAL

Page N:

ine

DEMFSEY APPROVES REPLICA "A BOY OF FLANDERS" IS UNIVERSAL STARTS WORK

OF HIS FAMOUS FIGHT JACKIE COOGAN'S NEXT ON "THE INHERITORS'

Jack Dempsey recently viewed "The
Switching Hour," the episode of H. C.
Witwer's "Fighting Blood" series which
included the blow-for-blow reproduction
of his memorable encounter with Lui;,
Firpo. His verdict was "O. K. to the
last notch. George O'Hara, who took
my part, delivered blow-for-blow just ai
I struck them in. Leach Cross was a
splendid Firpo. It looked great to me,
and Al Santell, the director, is deserv-
ing of high praise."

Aluch of the credit for the flawless re-
prr.duction of the big fight is shared bv
Al Santell, the director, and Tom Wilson,
old time pugilist, who now ranks among
the foremost character actors of the
screen. Wilson sat at the ringside of
the Dempsey-Firpo fight and aided San-
tell in transferring the historic battle to
the screen.

CLYDE COOK STARS IN TWO

EDUCATIONAL COMEDIES

During the early months of the new
year Educational will release two two-reel
comedies featuring Clyde Cook, one of the
best known funny men of the screen.
The pictures were produced by Joseph
Schenck under the direction of Cook and
Alfred Austin. The first of the two,
"The Pony Express," will be released
next month.

Cook is an Australian clown and for
years was a favorite in London music
halls and later a featured comedian at
the New York Hippodrome. Previous to
signing with Schenck he was starred bv
Fox. He came to America w^ith the act
that introduced Charlev Chaplin to this
country._ He left vaudeville to assist
Chaplin in making his comedies, co-direct-
ing on such big successes as "Shoulder
Arms" and "A Dog's Life." He also di-
rected Jackie Coogan in two pictures.

The diminutive Christine Francis will
be seen as Cook's leading lady.

SCREEN PLAYER OFFERED

SOME VALUABLE ADVICE

After Alec B. Francis, the screen play-
er, had been spending a great deal of his
unoccupied time informing acqmintances,
press representatives and studio visitors
of his marriage, he himself was the re-
cipient of a piece of news that made him
wonder if the Warner Brothers casting
director was not perpetrating a practical
joke.

Mr. Francis was informed that he was
to have the leading part in "How to Ed-
ucate a Wife," being produced on the
Warner lot.

"Perhaps I'm supposed to get a liberal
married education from this picture," he
remarked upon receiving the intelligence.

"How^ to Educate a Wife" is from the
pen of Elinor Glyn. and is a perfect em-
bodiment of her philosophv. Grant Car-
penter made the- continuity and William
Seiter is directing. In addition to Mr.
Francis the cast includes Marie Prevost,
Monte Blue and Claude Gillingwater.

Norma Talmadge's next First National
picture has been definitely titled "The
Song of Love," instead of "Dust of De-
sire." It is a story of life in the Al-
gerian desert in which Norma olavs a

Jackie Coogan, who makes only two
pictures a year, has started work on "A
Boy of Flanders." Once more he will be
seen in the urchin's garb — not the raga-
muffin of the streets this time, however,
but the little waif in the woodeh shoes
and conunodious pantaloons. Jackie will
play Nello, the little hero of Louise De
La Rame's (Ouida's) child classic, "A
Dog of Flanders." The title has been
changed according to Jack Coogan, senior,
because the sympathy of the story rests
primarily with the fortunes of the boy
and not the dog.

The following cast has been selected
for Jackie's support: Joseph Swickard,
Nigel De Brulier, Lionel Belmore, Nell
Craig and Larry Fisher. Winsome little
Jean Carpenter will be Jackie's new lead-
ing lady and Teddy, most famous of film
canines, will play Petrasche.

Victor Schertzinger has the directorial
assignment, and is the first director to
wield the megaphone on two successive
Coogan productions. The story of "A
Boy of Flanders," in brief, is that of the
little orphan Nello, who plies his meagre
milk trade along the Flanders country-
side in an heroic effort to support his
aged grandfather. Petrasche, the great
Flemish dog, is the forlorn Httle Nello's
only companion. The boy has ambitions
to become a great artist. He enters a
scholarship contest, but, through a mis-
chance, the prize is offered to Nello's
rival, the bully of the village.

LIVES OF INDIAN CHIEFS

PICTURED BY PATHE

Pathe will shortly make available for
showing a new series of two-reel dramas
to be ^ known as the "Indian Frontier
Series." These pictures will reproduce
actual experiences from the lives of In-
dian chiefs, as related by the Indians
themselves who are now residing on the
government reservations. There will be
six pictures in the group to be made
available at the rate of one every other
week. The pictures are being made with
the assistance of col. T. J. McCoy, prom-
inent ranchman and recognized author-
ity on Indian history and customs.

The titles of the first three pictures
in their order of release are : "The Man
Who Would Not Die," "The Man Who
Smiled" and "The Boy Who Turned In-
dian." The remaining three subjects arc
now in production. "The Man Who
Would Not Die" will be released Febru-
ary 3.

TWO HODKINSON RELEASES
FROM WELL KNOWN STORIES

Two pictures from stories by well
known authors comprise the Hodkinson
January release. The first, "Grit," is an
original by the popular author F. Scott
Fitzgerald and features Glenn Hunter and
Clara Bow. "The Hoosier Schoolmas-
ter," the screen version of Edward Eg-
gleston's widely-read novel, will be ready
for distribution January 28.

"The Inheritors," a Universal-Jewel
adaptation of I. A. R. Wylie's stirring
tale of English aristocracy, has been
started at Universal City under the di-
rection of King Baggott and starring
Mary Philbin.

The famous "Ivanhoe," which became
a Universal picture when the IMP com-
pany was transformed, recently was resur-
rected from the film vaults lor the bene-
fit of Baggott and his workers. The
old picture has been run and rc-run so
that technicians could absorb the feudal
atmosphere and re-create it for the new
production. Many of tne picturesque
structures and interiors of "Ivanhoe' 'will
be reproduced in "The Inheritors."

"The Inheritors" is a modern story of
an impoverished English noble fanuiy, a
branch of the famous Tudors, which is
obliged to give up its ancestral estates.
Mary Philbm plays the role of Eircen,
the granddaughter. The part of the old
earl was to have been taken by Claude
Gillingwater, but his recent illness ne-
cessitated a change and Joseph J. Dow-
ling was chosen. Dowling will be re-
membered as "The Miracle Man" and in
other character roles.

It is expected "The Inheritors" will be
ready for the screen some time in April.

CORINNE GRIFFITH BEGINS
NEW STORY FOR FIRST NAT'L

Backed by First National, a cast of
big names, unlimited production facilities
and assigned a director with the season's
hit to his credit, Corinne Griffith has be-
gun work at First National's Hollywood
studios in "Lilies of the Field," from Wil-
liam Herlburt's stage play of that name,
in which she will be featured.

John Francis Dillon, who directed
"Flaming Youth," will direct. Miss Grif-
fith has been surrounded by a cast of
twelve players, seven of whom are stars
in their own right.

With Conway Tearle sharing honors
with Miss Griffith, the cast includes Lew
Cody, Phyllis Haver, Alma Bennett,
Myrtle Stedman, Charlie Murray, Sylvia
Breamer, Cissy Fitzgerald, Edith Ran-
some, Charles Gerrard, Dorothy Brock
and "Mammy" Peters.

The story is ultra-modern, sweeping
with broad dramatic freeaom from clois-
tered homes of culture to the shambles
of sin with a terrific moral lesson em-
bodied in the theme.

Miss Griffith has just finished her fea-
tured role in Frank Lloyd's production
of "Black Oxen" for First National, in
which Tearle played a correspondingly
important part.

Elaborate sets, painstaking attention
to detail, a successful stage play as the
foundation and the remarkable cast indi-
cate that "Lilies of the Field" will be
one of the year's outstanding produc-
tions.

"The Shooting of Dan McGrew," the
poem by Robert W. Service, is to mc
made into a picture by Metro Pictures
Corporation. Barbara La Marr will por-
tray the character of "the ladv known

The most extensive and direct adver-
tising is being made by Associated Ex-
hibitors for "David Copperfield," from
the immortal classic by Charles Dickens.
An advertisement in the current issue of
the Saturday Evening Post carries the
announcement of the essay for school
children, and Dan Martin, branch mana-
children, and Dan Martin, branch man-

Page Ten

THE REEL JOURNAL

January 19. 1924

ST. LOUIS TRADE EVENTS

"HUNCHBACK" OPENS BIG

DESPITE BAD WEATHER

St. Louis gave "The Hunchback of
Notre Dame" a chilly reception on Sat-
urday, January 5. The theruiometer
registered from 3 below to 11 below zero,
but failed to affect the warmth c' the
enthusiasm shown at the box- jf fice.
When the check for the day was coii •
pleted it was found that 3,896 perse, s
had paid to see the Universal master-
piece. Hundreds of others who risked
frostbitten ears and busted automobile
radiators to get to the Pershing Theatre,
where the picture is playmg an indefi-
nite run, were turned away because there
was not room in the spacious auditorium
for them.

The showing made by "The Hunch-
back of Notre Dame" was the most re-
markable in the history of St. Louis
theatricals. Not since January 12, 1918,
has St. Louis experienced such severe
winter weather — all the more adverse be-
cause the cold snap had come on the
city very suddenly. The previous Sun-
day residents of the city had been pick-
ing dandelions in the public parks.

Conditions were against a record box-
office turn-out, but it is claimed that
the attendance of 3,896 for the opening
day even topped the record set by "Robin
Hood."

The reception given the picture by the
press was remarkable. All of the daily
newspapers praised it highly, while the
Western Watchman, the leading Catholic
publication of the Southwest, devoted
two columns to a critical review of the
film, and the Rev. Father Ryan, editor,
who personally reviewed the production
at a private showing prior to its public
premier, praised the picture very highly.

ANNUAL G. F. M. MEETING •
PROMISES IMPORTANT PLANS

The General Film Manufacturing Com-
pany, 6800 Delniar boulevard, University
City, of which Roniaine Fielding is presi-
dent and director, is expected to make
several highly important announcements
at the annual meeting of its stockhold-
ers to be held in the executive offices
on January 5.

The primary purposes of the meeting
is to elect a new board of directors and
to consider any other matters that may
be brought before the gathering. Field-
ing is expected to formulate plans for
several new productions at this meeting.
Tentative arrangements have already
been made to produce a seven-reel pic-
ture for a national semi-political organi-
zation designed to awaken the American
conscience as to existing evil in our body
politic. However, in advance of the Jan
uary 5 meeting Fielding has decline! to
divulge his plans.

The Southern Illinois and Eastern Mis-
souri rights to "Restless Wives" and "3
O'clock in the Morning" have been se
cured by Enterprise Distributing Corpo-
ration, Jack ITnderwood, local manager,
has announced. Jack will announce re-

By David F. Barrett

BRIGHT BITS

and
NEWSY NOTES

Fred Wasgien of the Sears-Jones Cir-
cuit at Brookfield, Mo., has resigned
from that organization and on January 21
plans to resume selling films. He has
not announced his future connections as
yet. The selling end is not new to him
as he formerly hit the trail for Para-
mount, Metro and other distributing or-
ganizations.

Don Davis, manager of the St. Louis
exchange of Associated Exhibitors, has
been transferred to the managership of
the Memphis, Tenn., branch, being suc-
ceeded here by Steve O'Brien, late of the
Omaha, Neb., branch. The change takes
effect immediately. Davis left St. Louie
Sunday, January 6, in his sedan, south-
bound. He formerly lived in Memphis
and while he had a warm spot in his
heart for St. Louis, the assignment in
Memphis proved very desirable to him.
His home town, Lowell, Ark., is but a
short distance from Memptiis.

Joseph J. Dietz, special representative
of Tristone Pictures, spent several days
in St. Louis calling on the local ex-
changes. Another film man in town re-
cently was George West of the Arrow
Film Corporation.

Spyros Skouras has gone to New Or-
leans on business. He departed Janu-
ary 2, expecting to spend about a week
in the southern city.

Harry Weiss, First National boss, spent
Saturday and Sunday on the road.

R. L. McLean, First National's sales
manager here, is sporting a brand new
Franklin sedan.

S. E. Pertle, the Jerseyville, 111., thea-
tre mogul, is still expanding. The latest
acquisition to his string is the American
Theatre, Charleston, Mo., which he se-
cured from O. W. McCutcheon. The con-
sideration has not been revealed. It is
said the change will be effective on Feb-
ruary !. Pertle was in during the week
to arrange bookings for his new house.

Bob Cluster, who recently purchased
the Washington Theatre, Belleville, 111.,
has removed to that city. The St. Clair
county scat is very convenient to St.
Louis and the new arrangement permits
Cluster to keep in close touch with the
St. Louis film market in buying for his
string of houses.

Wallace Akin has joined Jack Under-
wood's b'nterprise selling organization.
Akin until recently managed the Yale
Theatre at Anna, 111., going with that
theatre when it was acquired by the lUmo
-Amusement Company about a year ago
and continuing with it when it was sold
to Mrs. L W. Rodgers of Cairo, 111.

sold film for Select Pictures and before
that for Realart and other organizations.
He is very well known throughout the
Southern Illinois territory where he will
travel for Underwood.

Many out-of-town exhibitors came in
during the past week to arrange their
1924 bookings, including Bob Stempfle,
St. Charles; Jim Reilly, Princess, Alton,
111.; Bob Cluster, Johnston City and
Belleville; Tom Reed, Duquoin, 111.; John
Marlowe, Herrin and Carterville ; J. L.
Luttrell, Jacksonville; O. L. Becker,
Belleville; John Talloe, Wilhsville; O.
Gicse, Edwardsville; E. E. Pertle, Jersey-
ville ; Bob Clarke, Effingham ; W. H.
Welch, Dupo, 111.; T. Harnett, Coulter-
ville, and J. C. Hewitt, Robinson, 111.

The new $50,000 Kilgen organ recently
installed by the Grand Central Theatre,
owned by Spyros Skouras and associates,
was dedicated on Saturday, January 5,
with a concert by Alfred Robn, noted St.
Louis organist and author ot many highly
successful music scores and semi-popular
pieces. Robn was billed to appear
through the entire week.

The nev/ organ was built by the Kilgen
Organ Company, a St. Louis institution
that has heretofore specialized on church
organs. It is said to be among the fin-
est in the United States. A feature is the
rising console that can be elevated to a
height of 8 feet when the organ is be-
ing played, giving the audience a full
view of the performer.

The first of a cycle of free concerts
by the St. Louis Symphony Orchestra at
the Missouri Theatre for the benefit of
the school children of the city was given
on Saturday, January 5, more than 2,000
attending despite below zero weather.

The concerts have been made possible
through the co-operation of Herschel
Stuart, manager of the Missouri, who do-
nated the use of his large auditorium
on Saturday mornings for these perform-
ances, which are designed to create an
interest among the young folk in better
music.

This is the third season that the Mis-
souri has helped the Post-Dispatch, a
leading afternoon newspaper, to put oil
these educational concerts.

The annual Christmas party for the
employees of Skouras Brothers Enter-
prises, the St. Louis .Amusement Company
and the Buland Amusement Company
was given at Hotel Statler on Thursda\
evening, December 27, some 600 bein.u
present as the guests of Spyros Skouras,
Harry Koplar and associates. It was
pronounced the best party ever given b\
the allied organizations. The film dis-
tributors were represented by Harr.\
Hyncs, manager of the St. Louis Filn
Exchange ; Sol Hankin, Educational's St
Louis manager, and Harry Weiss, loca
boss for First National.

Billy Mueller of Jefferson City was :
New Year's caller at the First Naliona
office. He set in a number of Firs
National productions for dates durinj
January and February for his two thei

January 19. 1924

THE REEL JOURNAL

Page Eleven

NEWS NUGGETS

CURRENT RELEASES

John Gilbert has startea work on a
new picture at the Fox Hollywood studio
in "Just Off Broadway," an adaptation
by Frederic and Fanny Hatton of their
well known stage play of that name.

* * *

Mai St. Clair has completed the first
episode of the new H. C. Witwer-F. B.
O. "Telephone Girl" series starring Al-
berta Vaughn. In the exploitation cam-
paign planned more than 250,000 tele-
phone girls will participate.

Two female leads in support of James
Kirkwood in his newest Columbia Pic-
tures production have been announced
as Cleo Madison and Grace Darmond.

* * ♦

What is said to be one of the largest
bookings on short subjects ever con-
summated was closed when the entire
series of twelve "Sing Them Again" sub-
jects, distributed by Educational, were
booked by 106 army camps.

* * •

One of the best known leading men
on Broadway has tlie title role of "The
Hoosier Schoolmaster," the screen ver-
sion of the famous novel. He is Henry
Hull who at present is achieving a new-
success in "The Other Rose" with Fay

Bainter.

* » *

Monte Blue and Baby Grace Guerin,
both under Warner contract, appear for
the second time together in "Revelation,"
being produced by Metro, with Blue,
playing opposite Viola Dana.

* * »

Dorothy Farnum, scenarist for War-
ner Brothers, stole a march on studio
officials and her friends when she wired
an announcement of her marriage to
Maurice Barber, general manager of the
Cinema Finance Company.

* * ♦

David Smith has finished "Red Roses,"
the picturization of George Randolpli
Chester's novel of high finance and so-
ciety. Patsy Ruth Miller and Dustin
Farnum played the leading roles.
» ♦ *

The cast for "Borrowed Husbands,"
which Vitagraph will produce, is being
selected.

* * *

Filming of "The Drifter, ' Jack Hoxie's
latest starring feature for Universal, has
been completed. The Hoxie company
spent several weeks at Sonora in North-
ern California during the making of the
picture. The cast includes Robert Mc-
Kim, Frank Rice, Dorothea Wolbert,
Fred Humes and Julia Brown.

* * *

George Seigmann, noted "heavy" of
the screen, whose work in "Merry Go
Round" was an outstanding piece of film
villiany, has been cast for the role of
saloonkeeper and underworld "fence" in
"The Virtuous Crook," Herbert Rawlin-
son's starring vehicle.

* * *

"The Throwback," the phsychological
adventure drama written by William El-
well Oliver, University of California
student, which won the Carl Laemmle
scholarship prize, will be produced by
Universal within the next few weeks.

Will Rogers' next comedy for Pathe
is to be a satire on "The Little Theatre
Movement." Rogers will play the role
of a Russian actor who comes to this
country and appears under the auspices
of "The Warehouse Players."

* * *

The Yale University Press, which is
producing the "Chronicles of America"
series, has taken over extensive studio
space at the Vitagraph studios in Brook-
lyn. The fourth of this series is titled
"Daniel Boone."

* « *

Baby Peggy has had her face insured
for the cool sum of $250,000. The pol-
icy was contracted by Lloyds Insurance
Company, Limited, of London.

* * *

Maclyn Arbuckle has been engaged by
the Cosmopolitan Corporation for the
part of Squire Meredith in "Janice Mere-
dith," the new special production of the
revolutionary era of American history
in which Marion Davies will star.

* * *

Francis X. Bushman will play the role
of Messala in "Ben Hur" and Carmcl
Myers will act the part of Iras.

Archie

Josepbson,

President

HOTEL
BRAY

12th Street and
Baltimore Ave.
Kansas City, Mo.

Every employee of
the Hotel Bray from
porter to manager Is
"on his toes" at all
times to see that you
are pleased. It is this
"Smiling S e r r 1 c e"
that makes the Hotel
Bray a better place
to stay.

Absolutely
Fireproof

ISO Outside Rooms

with Bath

$1.50 ana Up

EVERYTHING FOR THE

THEATRE BUT THE FILM

CARBONS

MINUSA SCREENS

COMPENSATORS

RHEOSTATS

OPERA CHAIRS

MAZDA LAMP EQUIPMENT

MOTIOGRAPH PROJECTORS

CHAS. M. STEBBINS

Picture Supply Co.

1028 Main St.

Kansas City, Mo

January 20, 1924

ASSOCIATED FIRST NATIONAL

Eternal City, George Fitzmaurice Special (8;.

CRESCENT
Some Nurse, Joe Rock (2).
Felix in Hollywood (1).

EDUCATIONAL
Paris Lights, Cameo Comedy (1).
One Night It Rained, Tuxedo Comedy (2).
Kinograms, two each week.

ENTERPRISE
Fight 'Em All, Douglas Fairbanks (5).
A Maid Mad, Mack Sennctt Comedy (2).

FAMOUS PLAYERS
Flaming Barriers, Jacqueline Logan (6).

FILM BOOKING OFFICES
Lullaby, Jane Novak (7).

GOLDWYN
Name the Man, Mae Busch, Conrad Nagel (8).

HODKINSON
Movie Chats, No. 103.
Fun From the Press, No. /3.

METRO
The Heart Bandit, Viola Dana (6).

PATHE
Way of a Man, Episode 1.
Ruth of the Range, last episode.
Smithv, Sian Laurel (2).
The Bar Fly, Dippy Doo Dad.
The Black Sheep, Aesop's Fable.
Pathe Review, No. 3.
Topics of the Day, No. 3.
Pathe News, Nos. 6-7.

STANDARD
Wolf Tracks, Jack Hoxie (5).

UNIVERSAL
The Whispered Name, all-star (5).
The Miscarried Plan, western C2).
Own a Lot, Harry Sweet, Century (2).
International News, two each week.

CLASSIFIED

ADVERTISING

Two Cents per Word Payable In Advance
No Ads Accepted for Less Than 50c.

FOR SALE OR TRADE

Only theatre in Kansas County Seat; town
three thousand; or will trade for another thea-
tre, anywhere, if located in same sized town,
or larger, and if making as much money a^
mine. Write quick for further particulars. Ad-
dress 524, Reel Journal. 1-19

FOR SALE

Theatre, in town of 3,5UO. Two Powers Trans-

verters; Gardiner screen ; 400 seats. A bargain.

All in first class condition. Address 520, Reel

Journal. 1-19

FOR SALE

Theatre building for sale; large seating ca-
pacity; town of four thousand; only show ; in
Missouri. Don't write unless you have five
thousand cash. Balance terms. Address C-11.
Reel Journal. i-19

FOR SALE

Modern, up-to-date theatre. Capacity over 430.
Location, Northeastern Kansas County Seat:
population 2,400. No opposition. Good town to
live in. Now producing better than $100 net
a week. Priced for quick sale to someone who
can appreciate a real buy at a low price. Ad-
dress H. \V.. Reel Journal.

THEATRE FOR SALE

Beautiful, up- to- the -minute, steam heat. Ca-
pacity 400. All latest equipment. Location
Couny Seat, Northeastern Kansas. Population
4.000. Very reasonable rent. A real bargain.
Address B. H., Reel Journal.

FOR SALE

Style YK Wurlitzer Organ, in first class
condition. A five thousand dollar instrument.
Will sacrifice. Terms to responsible parties.
Address Strand Theatre, Emporia, Kans. 1-26

LIST YOUR THEATRE WITH US

We can sell your theatre. Have several
buyers all the time. List your house with us.
We act solely for the owner. Address BH,
Reel Journal.

THEATRES WANTED
Have party with $5,000 to $10,000 to invest
in good theatre. If you wish to sell, write us
full details. Address HW, Reel JournaL

"The Best Box-Office Attractions

on the Market"— sajs fred Meyn

Fred Meyn, Manager

Res. Phone Fairfax 1153

(51?^ pprfilitng (^l|?alrr

2712-2714 STRONG AVENUE
KANSAS CITY, KANS.

January 4, 1924.

Mr. Al Kahn,
Film Classics, Inc.

Dear Al:

It's seldom that I write a letter of praise to the ex-
changes — it's seldom that I have reason to — but I feel
that you should know of the excellent business that I have
been" doing with your WARNER BROS. CLASSICS.

To date I have played seven of your 1923-24 re-
leases and each one has gone over big at my house. I
think the WARNER BROS. CLASSICS OF THE SCREEN
are the best box-office attractions on the market. That's
a pretty broad statement, but that's what they've proved
for me.

More power to you Al, and my best wishes.
Very truly yours,

(Signed) FRED MEYN.

lis West 17th Street
KANSAS CITY, MO.

AL KAHN,
Pres. and Gen. Mgr,

VOL VII— No. 5

JanMarv 26, 1924

PRICE TEN CENTS

PATHE'S LATEST

First

6 2-REEL SENNETT LANGDON COMEDIES

Featuring Harry Langclon and 1924 Edition of

Bathing Beauties

A BRAND NEW SERIES OF COMEDIES

Second

GRANTLAND RICE'S SPCRTUGHTS

1 Reel Every Other Week
Covering Every Kind of Sport Known
An Excellent Addition to Any Program

Third

INDIAN FRONTIER SERIES

6 2-Reel Thrilling Indian Westerns
Released Every Other Week Starting Feb. 3

Pathe Exchange, Inc.

CECIL C. VAUGHAN, Branch Manacer
in West 17th Street KANSAS CITY, MO.

PUBLISHED EVERY SATURDAY, 19TH & WYANDOTTE, KANSAS CITY, MO.

'■«•* *■•* ^ *♦ ♦ * . 1". »• :

\ 9 f, a

« . • m m

# t

fiegin Mf/i 5/G Pictures

Give your people a picture they'll talk
about for weeks - BEGIN with

The outstanding motion picture of many seasons
The Big Palmer Photoplay

The picture that altho' not yet released— is already the

talk of the entire industry.

Backed by THE BIGGEST Advertising campaign in the
history of the industry.

Ask your F. B. O. Exchange Manager to screen this big
man winner for you— and then get the details.

Distributed throughout the world by

FILM BOOKING OFFICES

Snower Bldg., Kansas City, Mo.
3312 Olive St., St. Louis, Mo.

OF AMERICA, Inc.

127 So. Hudson St., Okla. City, Okla.
106 So. Cross St., Little Rock, Ark.

1924 BELONGS TO F. B. O.

January 26, 1924

THE REEL JOURNAL

Page Three

Booked for a 2-Week's Run f

for Frank Newman's Royal Theatre •

STARTING JANUARY 27TH

And £o well does Mr. Newman ;hink of this pro-
duction ih t he will bick it wi h o mo:t
exten.ivc adveitising camp ign

NAME

THE man;

Adapted from "The Master of Man"

By SIR HALL CAINE

Directed by Victor Seastrom

It is one of those immortal masterpieces, everlasting
because it is built of the heart and soul of humanity.

EXHIBITORS, you use the adjectives. We
don't have to in telling you about "Name the
■Man!"

This production speaks for itself in the plain
language of the box-office.

It is probably the most important film that
has been given to the motion picture theatres
this ye r — and this has been a year of big
pictures.

"Name ihe Man!" is bolh an art achieve-
! ent ■^n:' a sounJ commercial piopo.ition. It
is the type of picture that gives prestige to
your theatre and brings, at the same time, the
mass of people who mean profit.

Situations to thrill the soul, dr^.mi carved
from life itself — that is "Name the Man!"

Goldwyn is proud to offer this picture to
the theatres of the world.

THE CAST

MAE BUSCH
CCKRAD NAGEL
PATSY RUTH MILLER
CREIGHTON HALE
KOBART BOSWORTH
De7 ITT JENNINGS

Goldwyn-Cosmopolitan Distr. Corp.

KANSAS CITY

ST. LOUIS

Page F

our

THE REEL JOURNAL

January 26, 1924

PUBLISHED EVERY
SATURDAY AT

MINETEENTH

AND

WYANDOTTE STS.

KANSAS CITY, MO.

Telephone

Delaware 9763

BEN SHLYEN
Publisher and Editor

SAINT LOUIS

Representative

DAVID F. BARRETT

3748 Meramec St.

New York Office

TOM KAMLIN, INC.

1540 Broadway

Senator Curtis Friendly (?)
Plan _

Very recently a news dispatch from Washing-
ton carried a plan formulated by Senator Charles
Curtis of Kansas as an amendment for the Mellon
plan to repeal the admission tax. Mr. Curtis pro-
posed that the tax be eliminated from admissions
less than twenty-five cents ; that five cents be added
to admissions more than twenty-five cents and up
to one dollar and that twenty-five per cent, instead
of the present ten per cent, be added to admis-
sions more than one dollar. He also advocated a
fifty per cent increase tax on box seat tickets not
procured at the theatre box-office and made these
proposals to suggest a way to accumulate the $77,-
000.000 for the soldiers' bonus.

Is there any further necessity for urging ex-
hibitors to act. Mr. Curtis may delude himself into
believing that he is bestowing a favor by suggest-
ing such a plan, but the exhibitors should be quick
to clear him from the misapprehension.

The Reel Journal has no cause to wage war
against the soldier bonus. It doesn't believe that
the exhibitors are displaying any animosity by re-
fusing to longer carry the burden. They have shown
themselves friendly toward the war veterans. They
have thrown a day's receipts more than once to
the soldier funds. But to be made the goat in this
fashion is carrying the matter a bit too far.

The admission tax should be repealed without
further parley and without further proposals such
as suggested by Mr. Curtis, who cannot have the
good of the amusement business at heart.

Mr. Curtis, in submitting his plan, is not rep-
resenting the best interests of the people of his state
— he evidently doesn't know what they want or
else he's just playing politics.

Exhibitors! let's get -after the politicians. Let's
show them how solidly we stand on the matter. Let's
bare our feelings to them in good, strong language.

On With the Charge

Has the charge of the exhibitor brigade, which
snorted and stamped so loudly a few weeks ago,
stopped by the side of the road to rest in the shade?

The Reel Journal just rises for information. It
hopes the theatre owners have not permitted their
ardor to cool. It hopes that the same activity
which was manifest at the outset of the drive for
the repeal of the admission tax is manifest now.

It might be well to remind those most vitally
interested that the fight is far from being won. The
mere fact that President Coolidge and a few others
voiced their favor of the repeal isn't enough.

When exhibitors wrote letters to their repre-
sentatives in Congress they surely did not suppose
that this would suffice. In football parbnce it
means only the first down. There are others to
make before the object is attained. There are very
strong reasons why this tax should be repealed and
it is up to the motion picture industry to hammer
at the facts which make it vital th?it the tax should
be repealed.

According to C. E. Cook, the Kansas exhibitors
were prompt (that is, the live ones) in writing to
their congressmen. Fine enough. Those letters
made an opening through which you can shoot your
left and then your right and score a clean knockout.

It should be an unforgivable sin to let up on
the drive now.

Enough Is Plenty

It was with quite some gratification that we
read of the rebuff met by the City of Wichita in its
attempt to stop the showing of "The Birth of a
^^Iation."

When a state board of censors stamps its ap-
proval upon a picture that should be sufficient. It
is ridiculous that this picture should be passed upon
again in each city of the state.

January 26. 1924

THE REEL JOURNAL

Page Fi

AN FROM BRODNEY S

Adapted from the Famous Novel by

GEORGE 6ARR McCUFCHEON

i'-i^J

A Superb Cast

j. WARREN KERRIGAN

ALICE CALHOUN
WANDA HAWLEY
MISS DuPONT
PAT O'MALLEY
KATHLEEN KEY

Scenes of Splendor

"J"! iE most thrilling hand to hand battle
against overwhelming odds ever
screened !

y\ RICH, warm romance of India Seas—
breathing the pungent fragrance of
the Orient— mysterious, inexplicable !

A. YOUNG American tangled in court
intrigue, put to the supreme test to
save the girl he loves -a princess of
royal blood !

A STRANGE will bequeathing millions,
sinister menace to the happiness of
those who would benefit

_ _.. ^Wm

im^^

^Ui

71- il' ;"IH|H""'"""ll(lflf(HiiM'iii|i|||(i|Hl||)||l|inp»lii,, -^'■;'iii|il|Mlii l|llr'-r"illM(lll>Bw //-// /Ji

A David Smith Production

ALBEBT E. SMITH potsiocMr

i^lJjpT^I^

Page Six

THE REEL JOURNAL

January 26, 1924

KANSAS DIRECTORS MEET;

CONVENIION APRIL 1-2

M. P. T. O. OF MO. CONVENTION JANUARY 29

The Kansas Exhibitors will hold their
annual convention in Emporia Tuesday
and Wednesday, April 1 and 2, at the
Broadview hotel.

These dates were decided upon at a
meeting of the board of directors at the
officers of the association Tuesday.

This is the first time the convention
ever has bene given to Emporia. Pre-
vious, either Wichita or Topeka was the
chosen city, but the directors discovered
that Emporia was the most easily acces-
sible of all. It is in the heart of the ex-
hibitor district.

C. E. "Doc" Cook, business manager of
the association, has started work upon
plans which were formulated at the meet-
ing for the success of the convention and
exhibitors will be acquainted with them
shortly.

Among the important matters whicli
will arise at this sixth annual convention
will be the election of officers, and it is
made important because of the fact that
R. G. Liggett, who is serving his sec-
.ond terra as president, declares he v^ill
not run again. Speculation is rife regard-
ing the name of the man slated to suc-
ceed Liggett.

Various other matters were discussed
at the meeting of the executives, al-
though nothing was definitely decidcl
upon. These men are sympathetic con-
cerning the plight of exhibitors in tlie
flood sections and oil fields and they
realize that something must be arranged
with the exchanges to lighten the bur-
den. Instances were cited where theatre
owners are either losing money, barely
breaking ,even with expenses, or are be-
ing forced to shut down.

Several remedies were discussed, but it
was agreed that immediate action is mi-
perative.

Te conshvention in April will be staged
in a style hitherto foreign to these an-
nual meetings. A very extensive scale is
being planned and the Broadview hotel
was chosen as the site because it can
afford ample space.

All of the directors with the exception
of M. B. Shanberg, who is at present
in New York, attended the meeting. They
were R. G. Liggett, Kansas City ; R. R.
Jiiechele, Kansas City; H. A. McClure,
Emporia; C. M. Smith, Kansas City;
Fred Meyn, Kansas City; Stanley Cham-
bers, Wichita; A. F. Baker, Kansas
City ; G. L. Hooper, Topeka ; J. H. Bur-
ford, Arkansas -City.

FLAN A PICTURE THEATRE
ON THE OLD COLISEUM SITE

Jacob and David Werby, owners of tin-
old Coliseum property, southeast corner
of Thirty-ninth and Main streets, art-
restoring the Main street row of stores
with offices on the second floors.
Grecncbaum, Hardy & Schumacher,
architects, have made tentative sugges-
tions for a theatre with a small segmen'
of the Main street frontage utilized for
a lobby and approach, in the manner of
two of the theatres on Twelfth street.

Mary Carr. who plays one of the lead-
ing roles in "On the Banks of the Wa-
bash," which recently played at the Ri-
alto Theatre in New York, is planning a
personal appearance at theatres showin-;
this picture. Mrs. Carr will be accom-
panied by her six children on the tour
from the East to the West coast.

A telegraphic dispatch from Ch?;r!es T. Sears, president of the Mo-
tion Picture Theatre Owners of Western Missou.i, advises that the con-
vention of this organization will be held in Kansas City on Tuesday, Jan-
uary 29. Further details and plans of the convention will be announced
later. i

CONSTANCE TALMADGE MAY
NEVER REGAIN FULL SIGHT

The motion picture industry may be
deprived of one of its brightest lights if
the judgment of physicians is correct.
They say that Constance Talmadge, who
was stricken blind the other day, prob-
ably will never be able to regain her
full sight again.

"Kleig eye" was the forerunner of the
malady which has taken sight from the
young star. The affliction followed sev-
eral weeks of intensive work under
blinding artificial light at the United
Studios, where Miss Talmadge was mak-
ing a film version of "The Gold Fish."

Friends advised her to rest when she
first noticed the usual burning sensation,
but she refused and it was at a dinner
with her mother, Buster Keaton and Na-
talie Talmadge Keaton, that the "Kleig
eye" developed into a serious stage.

"THREE WEEKS" GIVEN TO

THE STUCIO LABORATORY

"Three Weeks," Goldwyn's picturiza-
tion of Elinor Glyn's novel, has been
completed. Eight reels of film, the re-
sult of more than three months' effort,
has been given to the studio laboratory,
and vvorkers on the production are "at
ease."

Alan Crosland, who directed "Throe
Weeks," has returned to New York, and
Mrs. Glyn, who went to the Goldwyn
studios from London to assist in the
filming of her novel, sailed for England,
but plans to return here to view the
opening of 'Three Weeks" in New York.

The completed production was shown
at a private pre-view for members of
the cast at the studios, and it was pre-
dicted the picture would rank with "the
year's best." Among those at the show-
ing were Mrs. Glyn, Aileen Pringle, John
Sainpolis, Claire de Lorez, Dale Fuller,
Mitchell Lewis, Robert Cain and Nigel
de Brulier.

THE NAME OF ROBERTSON-
COLE HAS BEEN DROPPED

In line with the general expansion of
production activities inaugurated by J. I.
Schnitzer, vice president of Film Booking
Offices, the name of Robertson-Cole, by
which the Hollywood production plant
has been known since the inception o(
the R-C corporation, has been dropped.

In the future the studios at Melrose
avenue and Gowcr street will be known as
the studios of the Film Booking Offices.

There will be no further changes in the
management of the studios, it is an-
nounced by Mr. Schnitzer. B. P. Fine-
man has been appointed general mana-
ger in charge of production and wi'.l
v,-ork under the direct supervision of Mr,
Schnitzer and Major H. C. S. Thomson,
now managing director of F. B. O. in
New York.

KANSAS EXHIBITORS AN-

SWER SENATOR CURTIS

The M. P. T. O. of Kansas sent the
following wire to Senator Curtis, after
reading his proposed amendment to the
Mellon Tax plan in news dispatches:

"The Motion Picture Theatre Owners
of Kansas, representing over five hundred
theatres, feel you would not have offered
amendment to proposed Mellon Tax Bill
regarding admission taxes, as indicated by
press dispatches, had you investigated
conditions prevailing in your state. Let-
ter follows."

EXECUTIVE BOARD,
M. P. T. O. of Kansas, Inc.

BANDIT THREATENS LIVES OF
PICKFORD AND FAIRBANKS

That the lives of Mary Pickford and
Douglas Fairbanks are in peril was re-
vealed recently when it became known
that heavily armed guards were protect-
ing the two from the anticipated attack
of Harry Dunlap. a bandit, who is being
sought by the police for the recent mur-
der of William Jacobson, whom he robbed
in Pasadena.

Several weeks ago Dunlap appealed to
Fairbanks for a job in motion pictures,
but he was turned away. He told Fair-
banks that he would regret it, and infor-
mation has reached the latter that the
bandit was carrying a card containing the
name, address and motor car numbers of
himself and Miss Pickford.

Dunlap is a desperate criminal, a de-
generate of the worst type, who operates
without a thought of the consequences of
his acts.

PROMOTION FOR CRESSON

SMITH OF UNITED ARTISTS

Cresson E, Smith, known in the film in-
dustry as "Cress" Smith, who has just re-
cently returned from a year supervising
the United Artists branch offices in Aus-
tralasia, has been appointed by Hiram
Abrams as New York sales representative
of the middle western branch offices,
with headquarters in Chicago.

This appointment puts Mr. Smith as
assistant general sales manager in a ter-
ritory where he is very much at home.
He has had long experience in the mid-
dle western United Artists exchanges, and
prior to his being promoted was for some
time head of the Chicago exchange.

utmomm

$ut|[gunl)er

January 26, 1924

THE REEL JOURNAL

Page Seven

EXHIBITOR SENDS A WARNING.

What Do You Do

— when you have a fea-
ture-length comedy and
want to balance your
program ?

— when you have a short-
reel program and need a
good 2-reel drama to
round it out?

— when you want a 2-reel
drama with a REAL STAR
and the drawing power of
a feature-length produc-
tion?

All those worries have been
solved for the live-wire ex-
Hbitors who have booked the

2.REEL

Wm. S. HART

WESTERNS

Write Us Today
for Dates

Richards & Flynn

FILM EXCHANGE

113-llS West 18th St.
KANSAS CITY

To The Reel Journal: ' *^''*'* -

The writer has just finished playing
a very disagreeable engagement, and
has since been advised that other man-
agers who have played the same sub-
.ect, managed by par.y here, has had
the same experience.

The engagement referred to is
"America's Answer," a war picture dis-
tributed by The Albright t-ilm Corp.,
Of Chicago, picture managed by Phii
Albright.

In the first place, the party here
with the picture did not draw a sober
breath for the three days he was here.
He wasabout the lobby most of the
time and made himself offensive to
the patrons in many ways. Next, the
print was in very poor condition, full
of patches and mis-frames, and ac-
count of the latter did not offer very
good entertainment.

I am not in the habit of offering
any complaint. If I make a bad buy, i
take my medicine and say nothing;
however, this engagement has been
such a bitter pill thought I would pass
the word along to any other exhibitor
and he can protect himself.
Very truly yours,

F. A. WASGIEN.

11 PATHE SUBJECTS FOR

WEEK OF JANUARY 27

Pathe will make available on January
27 a total of eleven subjects, aggregating
si.xteen reels. Prominent among these
are the two-reel comedies — "One Spooky
Night," from the Mack Sennett lot, and
"Help One Another," one of the "Spat
Family" series; the fifth ol ttie "Chroni-
cles of America" series titled "The Fron-
tier Woman;" a Charley Chase single-
reel comedy, "One of the Family," and
Grantland Rice's newest screen "Sport-
light" titled "Taking a Chance."

The second episode of "The Way of
a Man," adapted from Emerson Hough's
novel, becomes available under the title
"Redskin and White." "The Morning
After" is the current Aesop's Film Fable".
Pathe Review No. 4 presents a variety of
pictorial gems filmed along Lake Su-
perior.

"BETWEEN FRIENDS" NEXT

STUART BLACKTON PICTURE

J. Stuart Blackton started production
upon "Between Friends," by Robert W.
Chambers upon his arrival in Hollywood
last week. Lou Tellegen, who appears i.l
"Let Not Man Put Asunder," which Mr.
Blackton directed at the studios in Brook-
lyn, will have the leading role in the
Chambers' picturization. Mr. Blackton
has engaged Alice Calhoun to play tlie
leading feminine role. This announce-
rnent was made at the Vitagraph execu-
tive offices following a dispatch from .\1-
bcrt E. Smith, president.

REMEMBER YOUR WIFE ON
HER BIRTHDAY—

"Say It With Flowers"
THE OWL FLORISTS

BILL LEVY

14 East 12th St Kansas City, Mo

Phone Harrison 4791

NEV/ PRODUCT DISCUSSED

AT UNIVERSAL CONVENTION

,. . The first country-wide sales conven-
' tibtr ever, held in the history of Univer-
sal was assembled in Chicago when Uni-
ver',al sales executives from all parts of
the United States gathered to discuss the
big sales campaign scheduled for
Laemmle Month, the releasing arrange-
ments _ for "The Hunchback ot No re
Dame" and other important policies af-
fecting Universal's 1924 product.

The meeting was called at the instance
of Carl Laemmle, who attended the con-
vention, as well as R. H. Cochrane, vice
president. Other home office executives
also were present.

The convention afforded Al Lichtman,
the new sales chief, the first opportunity
of coming in contact with his field force.

Of equal importance was the discus-
sions concerning the spring and summer
product. Included in this list are "Sport-
ing Youth," the Reginald Denny-Jewel
soon to be released: "Fools Highway."
starring Mary Philbin, and the followin ;
productions now in the making: "The
Signal Tower," "The Turmoil," "The In-
heritors," "Love Insurance" and "Mitsi."
-■Mso there will be several Hoot Gibson
special productions.

The Universal sales executives who at
tended the convention are : E. W. Kra-
mer of Buffalo, D. W. Frazer of Butte,
Mont; E. F. Dardine of Charlotte. N. C:
L. W. Alexander and H. P. Wolfberg of
Chicago, J. Holden of Cincinnati, H. S
Brown and H. M. Herbel of Cleveland.

E. GerBase and Fred Gage of Denver.
Herman Stern and I. Von Ronkel of Des
iMoines, Joe Friedman of Detroit, Lew
Thompson of Indianapolis, Morris Jos-
eph of Kansas City, Mo.; C. Theuerkauf
of Los .Angeles, George Levine of Mil-
waukee, M. A. Chase of Minneapolis, S.
S. Liggett and H. E. Elder of New Ha-
ven, W. P. Moran of Oklahoma City, H.

F. Lefholtz of Omaha, E. L. Rife of
Pittsburgh, L. Hess of Portland, Ore.;

B. Rosenthal and Gerald Akers of St.
Louis, Milton Cohen of Salt Lake City,

C. A. Nathan and Edw. Armstrong of
San Francisco, L. J. Schlaifer and Mel-
vin Weinstock of Seattle, Samuel Hen-
ley of Spokane, Wash. ; C. Hague of To-
ronto, F.C. Hopkins of Albany, R. B.
AVillianis of Atlanta, N. E. Depinet and
R. Mcllheran of Dallas, G. L. Woods of
El Paso, Tex.: J. R. Barton of Jackson-
ville. Fla.: W. E. Sipe of Memphis, W.
Richardson of New Orleans, Jules Levy
of Philadelphia, J. C. Osserman of Wash-
ington, D. C. and W. C. Herrmann of
New York City.

FLAYS FOUR DIFFERENT

PERIODS IN "SECRETS"

Norma Talmadge in her latest First
National picture, "Secrets, plays four
different periods and in gowns of four
different fashion cycles. "Secrets" is a
picture of modern romance with glimpses
into three other periods of American
home life.

letSotiWan
^utHsunber ■

Page Eight

THE REEL JOURNAL

January 26, 1924

Moving Along Movie Row

The A. H. Blank Enterprise, with headquarters in
Kansas City, have secured for Western Missouri and Kan-
sas the three Peter B. Kyne productions, "Back to Yel-
low Jacket," "One Eighth Apache" and "The Santa Fe

Trail."

* * •

While Al Kahn of the Warner Brothers exchange was
in New York recently he paid a visit to the Arrow office
and mention was made thereof.

* • *

The Princess Theatre, Kansas City, Kas., will be closed
in May for remodelling. The stage will be enlarged so
that vaudeville acts will vie with pictures.

* * •

Jack Roth, manager of the Apollo Theatre, was forced
to give $5,000 to Joseph H. Jester, Wichita, following a
recent court action which allowed Jester the full amount
of his suit. Roth was charged with alleged negligence in
a motor car accident March 11 at Nineteenth and Main
streets in which the plaintiff's father, John T. Jester, was
killed.

* • *

Joseph M. Robinson, chairman of the Merchants' As-
sociation campaign committee, has obtained pledges from
officials of the Royal and Liberty Theatres that painted
signs on canopies will be discontinued.

* * *

M. A. Levy, branch manager of Fox, left this week
for New York to attend a special sales conference.

* « •

Last week the exchange managers betook themselves
to the territory to visit the exhibitors and the exhibitors
came in to gab with the exchange men. Crossed signals.

* * *

Sam Miller, who recently was appointed in charge of
the Educational branch office, was one of those to ride
the rails. He confined himself to Missouri. Cecil Vaughan,
Pathe manager, spent several days in Wichita and the
surrounding territory.

« • *

Mr. Vaughan, by the way, has become pretty well set-
tled in our midst. He has applied for admittance to the
Co-Operative Club and his name was printed in the weekly
published by the club.

* • •

E. E. Lucy and W. S. Wilkinson have bought the
Crystal Theatre at Hoisington, Kas., and have started dis-
manteling it to be used for other purposes. Passing of
the Crystal leaves only the Royal at Hoisington.

* • •

The grand opening for the Universal super-special,
"The Hunchback of Notre Dame," at the Liberty Theatre,
January 26, is occasioning quite some comment. Invita-
tions were extended to Governor Arthur M. Hyde and
his staff and various other officials.

* • •

H. E. Corbyn says "shhhh!" regarding White Lightning
at Monet, Mo. He gasped when he read the note in
last week's Reel Journal.

"Do you want to spoil my fun," he demanded, in
shrill tones.

* * *

"Black Oxen" did a better opening dav business at
the Newman Theatre than "Flaming Youth." And that is
saying quite a good deal.

* * *

G. C. Craddock, First National salesman, has left for
Regina, Saskatchewan, Canada, to attend the fiftieth wed-
ding anniversary of his parents. He will be gone from
the territorv for about ten days.

* * •

Harry McClurc of Emporia visited the exchanges while
here to attend the directors' meeting of the Kansas Ex-
hibitors. Harry was quite some elated that the annual
convention will bo held in Emporia and promises to do
his share in showing the visitors a real time.

Stanley Chambers of Wichita and G. L. Hooper of
Topeka were others to make the round of the exchanges.

* * *

And, we saw Mr. Steele of the Whiteway, Frc-
donia, Kas.

* • *

The drives made for Pathe News is landing some new
contracts.

* » ♦

Richards & Flynn are making a drive for the two-
reel William S. Hart pictures which thev are releasing.

* * »

What month is April? January is First National,
February is Universal and March is Crescent. Let us hear
regarding April.

* * *

C. T. Karr and son have opened a new theatre, the
Liberty, at Russellville, Mo. The house seats 200 and
shows three times a week. G. W. Hartnian of Vitagraph
sold the house exclusive Vitagraph service for three
months' showing.

* * *

George Hinton of Hodkinson has won another prize.
This time for the greatest volume of business in the South-
ern Division during December.

In Our Next Issue —

will appear the first of a series of articles on

"THE CARE OF THE
MOTION PICTURE MACHINE"

By
GLEN BLANCHARD

These articles will cover every phase, showing
how motion picture machines may be kept in first
class condition by the exhibitor.

"Ask the Man
Who Owns
One"

The best man to ask about any
motor car, even the fine one that's
advertised under the above slogan,
is the man who owns one.

The best man to ask about the
value of the

Pathe News

is the Exhibitor who is a regular
user.

The majority of successful Ex-
hibitors show the Pathe News be-
cause they know it's the BEST.

Play Both Numbers — Every Week

January 26. 1924

THE REEL JOURNAL

SAYS FiRST NATIONAL WILL

EXCEL ITS 1923 RECORD

Page Nine

By George

I has been besieged to review varies
pictures whiDh is tickling my fancy yoj
can bet. In a off momenl i to'H a fel-
low 1 possessed a good nose for pic-
tures and it has spread I guess. Kinda
like the itch. Or bad news.

* * •

Take for instance I has a hunch that
one about Notre Dame is a swell pic-
ture and when I sees it I expects to get
my hunch back.

• • •

John Burymore was showed to me pri-
vately in "Bo Brumme\" Howsomever
that day 1 ^vore the pants which cam-3
with the suit what had only one pair
and it was kinda decrepit and I also was
wearing a necktie which was a Xmas
present so 1 didn't care so much for
John's Bo Brumme'ism. It made me feel
uncomfortable.

I has wanted to te2 ''Black Oxen" ever
tince I opened the 1st. Nat. exchange
door on Corinne Griffith's ba~k. They'a
a fellow by the nam3 of Glands what
plays a important role.

Richard A. Rowland, manager of pro-
duction for First National Pictures, leit
lor the coast studios January /. He in-
tends remaining there one month, during
which he will assibt m carrying out pro-
duction plans that up to the present have
been disclosed to the trade only m part.

Before leaving New \ ortc iVlr. Rowland
stated that First National is all set and
reauy to e.xcel its record for I9li. "We
have the stories, we have the players, we
have the directors and we have the or-
ganization. First National Month is get-
ting a tremendous response from exhibi-
tors. Reports from all parts ot the coun-
try show that theatres are making bij
profits on 'Flaming Youth,' 'Black Uxen,'
'Anna Christie,' 'Fonjola,' 'Boy of Mine,'
'Potash and Perlmutter,' 'The Eternal
City,' 'Thundergate,' 'Her Temporary
Husband,' all of the productions made by
Norma and Constance Talmadge, the
Richard Barthelmess pictures and others
1 might mention.

"In all my e.xperience in the picture
business I do not recall such a list of
quality box-office productions from one
company. But we are going to do even
better this year.

"Just at this time I am very much in-
terested in two pictures that promise to
be outstanding features of the 1924 pro-
gram, Frank Lloyd's producion of Saba-
tini's great novel, 'The Sea Hawk,' and
Richard Walton Tully's picturization of
his most famous play, 'The Bird of Para-
dise.' I will be on the coast to see Lloyd

F. B. O. AND POSTAL SERVICE EXPLOIT "THE MAILMAN"
iph Lewis and Johnnie Walker, stars in "The Mailman," Emory Johnson's photo-

itma'ic tribute to the postal service, showing the manner in which F. B. O. tied up
! picture with Christmas. New York was plastered with these window cards from
■ Battery to Fort George and they were distributed in every city throughout the
- ited States several weeks before the Christmas ho'idays. This novel tie-up was
conceived by Nat G. Rothstein, bead of exploitation at F, B. O.

make his big scenes, for which a fleet
of ships was constructed. Mr. luily is
preparing to take his company to inawaii
lor the iiiming ot ihe iSirU ol Paradise.'

"Four pictures ot wiaeiy cunirascing
theme that proraiie big tn.ngs lor com-
ing weeks are Ince s 'ine uano^jing fish,'
Larewe s bon ol bahara,' 'iuus riowmg
Cold' and l^arry irnnbles ihe i-ove
Master.'

"I tic Earl Hudson unit is now co-op-
eracing witn i„orinne uruiitn x'lCtu.es uu
trie pioauction ol 1-ilies oi the f leiu,' m
whicii 1 expect to see ivlus wruiitn .^u.-
paas even ner magnaicent pcrio. mance
m Biack Uxen.' i-meb Oi ine rieiu, iii
ciueiiiany, win Pe llie seeouQ picture tna.
conies under l-irst i\aaoiiaia i\ew i ea. a
pieuge to exhibitors to supply lour ol tnc
biggest box-onice stars ou tne screen.

"'ihe Perlect Fiapper has been se-
lected as the next vehicle lor Co.ieeu
Moore to louow her sweeping success la
'flaming i outh' and her equa.iy cieve.
perioiniance in 'rain^ea Pcupic, a pi>;-
ture 01 a quite duierent type, ns suo.i
as Barbara i,a Marr comp.e,.es v\ork in a
new Maurice lourneur piouuction, in.;
White Aioth,' she win start in aiiotn^r
First National picture unQer her s.airin^
contract, i expect to see the comp.e.ion
of 'Rundown,' a arama that Ocais wun
one of the most romantic and interesting
phases of American history, the pa..,smg
of the cattle kings ot the West. ih.;
cattle scenes in this lilni are without a
parallel on the screen."

Mr. Rowland stated that while on tli-
coast he expects to take action in re-
gard to dividing First isationai prouuc-
tion between the West and nast. rte
would say nothing definite about the
time such a move might be expected, o.
what studio arrangements fir^t Na
tional coutemplaces making in the ca.^
but it is well known that Mr. Kuw.aii .
advocates a decentralization oi prouu.
tion as one of the ways in which exces-
sive negative cost may be lowerea. rl,
maintains that a more equal divi.ion o.
production between the East and the
West would make more actors avai.abl
thereby placing salaries on an equitabi ■
basis.

';First National," said Mr. Rowland, ' :
going to promote four new stars th.
>ear, in addition to those who have a
ready proven themselves to be the big
gest box-office assets in the busincs, su;'i
as Norma Talmadge, Constance Tal-
madge and Richard Barthelmess. W
look for great things from Barbara Li
Marr, Corinne Griflith, Colleen Moore
and Ben Alexander. Through apr op^r
selection cf stories and intelligent direc
lion we will give these players an oppor-
Hinity to make the most of abilities hey
have displayed in recent productions."

Marian Nixon, new William Fo.x lead-
ing lady, has been chosen as a "baby
star." She came to the Fox West
Studios as an extra girl in "The Tempi;
of Venus."

Page Ten

THE REEL JOURNAL

January 26, 1924

ST. LOUIS TRADE EVENTS

NATIONAL CITY BANK SUES

CHRISTY CABANNE ESTATE

The National City Bank oi St. Louis
has filed suit in the Circuit Court to col-
lect $50,000 on ten promissory notes given
by Mrs. Florence A. Campbell Van Heel
and Klas Van Heel in payment for stock
in the William Christy Cabanne Tru^l
Estate, which was formed to produce a
motion picture. "The Eternal Force."

The bank alleged that the notes were
executed on May 1, 1923, and are in de-
fault: that payment has been demanded
and refused.

The William Christy Cabanne Trust
Estate is now in the hands of a receiver
appointed by the United States District
Court in New York City. It was capi-
talized for $250,000 and stock for $162,7011
was subscribed by men and women prom-
inent in St. Louis business, civic and po-
litical affairs. However, later when the
company got into financial entanglements
it was announced by counsel that many
subscribers had refused to make good on
their stock subscriptions, totaling som<_-
$25,000.

Recently Mayor Henry W. Kiel was
sued for $500 in a justice of the peace
court, it being alleged that he had sub-
scribed for th.at amount of stock. Suits
are planned against others who sub-
scribed.

PETTIJOHN ADDRESSES

FILM BOARD OF TRADE

iMembcrs of the St. Louis Film Board
of Trade were guests of C. C. Pettijohti
of the Hays Or.ganization at a banquet
given at Hotel Melbourne, Grand and
Lindell boulevards, January 8.

Pettijohn came to tell the local film
men of the plans of his organization for
1924 and to obtain their co-operation in
carrying out the program. He told of
the progress made in the past and of tin-
hopes for the future.

The exhibitors w-ere represented by
John Karzin, owner of the Casino, Olym-
pia and Lincoln Theatres; John Camp of
the Pastalozzi and Dr. Price of East St
Louis, who are members of the Film
Board of Trade's arbitration committee.

Bob Werth of Metro returned Satur-
day from a very successful road trip. H'.-
reports an ever increasing demand for
"Scaramouche" and "The White Sister,"

The local Metro office has installed .i
balcony that should prove very valuabl ■
in relieving the crowded condition of the
exchange. When the improvements art
finished Charley Werner, manager, plan
to celebrate with a banquet for the ex
change organization.

^ut^Sunber

By David F. Barrett

BRIGHT BITS

and
NEWSY NOTES

Hcsekiah Highiill of Blytheville. II!..
lias purchased two lots on West street
in that city and plans to erect a $75,00;i
motion picture house with stores on th."
first floor. Construction will start
within the next few weeks. Plans have
l)een prepared by Highfill's architects.

.-\nother effort is being made to .inflict
a local tax on theatre admissions in St.
Louis, .\lderman Samuel VVimer of th.;
Twenty-seventh ward, author of man\-
freak and unpopular measures, at a meet-
ing of the special committee of the board
recently appointed to devise ways an i
means of obtaining more money from the
people of the city through taxation, sug-
gested that a bill be drafted to 'impose
a tax of one mill on each 50-cent theatre
admission.

A public hearing will be called shortly
when theatre men will have an opportu-
nity of defending themselves against this
new imposition. The aldermen haven't
thought that economy might solve the
city's financial problems.

Charging that she was kissed wrong-
iiilly and against her wdll, Mrs. Malissa
Horsefield. wife of R. J. Horsefield.
Union, Mo., motion picture theatre
owner, has filed suit in the St. Louis
Circuit Court asking for $5,000 damage.-
against Dr. J. C. Whitley with offices
in the Railway Exchange building, St.
Louis. She alleges that the assault oc-
curred in October, 1923, when she went
to Dr. Whitley for medical treatment.
She charges that as a result she has suf-
fered great mental agony and has lost
much sleep. The case will come up dur-
ing the March term of the Circuit Court.

Mrs. Frank B. Young. 1782 North
Thirty-sixth street, East St. Louis, 111.,
has been selected to act as chajfwoman
of a special committee of ten to investi-
gate the motion picture houses of East
St. Louis and St. Clair county, with a
view of passing on the pictures shown.
their suitability for children, heat and
ventilation, cleanliness and fire protection
facilities and safety appliances. The
committee was named by the Illinois
Federation of Women's Clubs.

Mrs. Young's district chairwoman, Mrs,
j. M. Yaughan of Greenville, 111., cm-
powered her to collect co-chairwomen
for the various towns in the county in
which there are more than one motion
picture house.

The statistics compiled by Mrs. Young
Tiiid her committee will be presented at
a meeting of the state board in Chica',':i
January 23 and 24. Mrs. Roy H. Hoad-
irv of Yorkville, 111., is state chair-
woman of the division of motion pic-
tures.

Melville Stoltz, who resigned as resi-
di'iit manager of the .American Theatre
in .St. Louis in 1921, has been appointed

manager of the Odcon Theatre, St.
Louis. Stoltz has been connected with
tlie business end of the stage for inore
than thirty years. He came to St. Louis
in 1910 as manager of the Garrick Thea-
tre. He later had charge of the Shubert
1 heatre, but moved over to ilie American
ill 1918 when the Erlanger interests took
tliat house. No change in the po.icy o:'
the Odeon is contemplated. It is occa-
sionally used for special motion picture
showings.

Billy Sohn, owner-manager of the Be-
lasco Theatre, Quincy, 111., called at F,
B. O. during tlie past week and glad-
dened Tom McKeaii by purchasing the
F. B. O. product 100 per cent. ■

Mr. and Mrs. I. W. Rodgers of Pop-
lar Bluff and Geiro, 111., were forced to
curtail a fdm purchasing e.xpediiion
V. hen Rodgers was taken suddenly ill
with an attack of acute indigestion. He
has recovered.

The sixth annual ball of the Film Ex-'
change Employees will be given at Ar-
cadia dance hall, Olive street near Grand
boulevard, on the evening of January 23.
The committee in charge proinised that
this year's affair will far surpass any that
have been held in the past. The local
film colony is expected to be represented
100 per cent at .Arcadia on that night.

On January 27 the managers of the St.
Louis film exchanges will be hosts to
the film salesmen operating in and out
of St. Louis at a banquet. It probably
will be given at the Elks club.

Tom McKean of F. B. O. is back from
a trip to Memphis, Tenn., and other
points south. While there he gave a spe-
cial screening of "Lullaby" for the ben ■-
fit of exhibitors in the Memphis terri-
tory.

Out-of-town exhibitors seen along Pic-
ture Row during the week included Bi.lv
Sohn. Belasco, Quincv. 111.; W. P. Cuff,
Strand. Chillicothe. Mo.: C. E. Lilly,
Hannibal, Mo.; Bob Cluster of Johnston
City and Belleville.

Joe Hewitt of Robinson, 111., took hi.
wife home from St. John's hospital, S
Louis, last Thursday. Mrs. Hewitt i
rapidly recovering her health.

Roy Dickson of the Se'znick Distribu:-
ing Corporation during the week vi..it 'd
Springfield, Hannibal and Quincy. He
brought back some nice contracts.

Barney Rosenthal of L'niversal has de-
parted for Chicago to attend an impor-
tant sales conference.

Claude McKean. head oi the education
department of the local Fox exchange,
visited Effingham. 111., and vicinity dur-
ing the week.

Charley Gregg is now makin.g Southern
Missouri for the local Hodkinson ex-
change while J. F. Duthrie is looking
after the Indiana. Tennessee and Ke;i-
tuckv Icrritorv.

January 26. 1924

THE REEL JOURNAL

Page Eleven

NEWS NUGGETS

CURRENT RELEASES

Ruth Hiatt, leading lady with Lloyd
Hamil.on, has been selected by the West-
ern Association of Motion Picture Ad-
vertisers, as one of the "baby stars" of

1924.

* * ?

"By Lantern Light," the first release
of the 1923 series of Wilderness Tales by
Robert C. Bruce, has been chosen by
James W. Dean as one of the twelve best
pictures of 1923. It is the only single-
reel subject named on the list.
» » *

S. E. V. Taylor, producer and director
representing S. E. V. Pictures, Inc.,
closed a contract with J. S. Woody of
Associated Exhibitors for the distribuLion
of "The Lone Wolf" by the latter com-
pany. Dorothy Dalton and Jack Holt
are starred.

* * *

"Judgment of the Storm," the first F.
B. O. release for the new year, has been
booked by Sid Grauman for a four-week
run at the Mission Theatre, Los Angeles,
(t has already been booked by the en-
tire Keith Circuit.

* * *

Maurice Tourneur is placing the fin-
shing touches to "Torment," his newest
jroduction for First National releases.
Scenes photographed in Japan especially
or the film have been received and con-
:lude the final "shots" for the picturiza-
ion.

* * *

Edwin Carewe will film the interiors of
'A Son of the Sahara" in the Eclair
Studio in Paris. This means that the
Zarewe company will be located in the
'rench capital for at least a month after
ts return from Biskra, Alberia, where tho
■xteriors are now being taken.

* * *

Bookings of the Warner Brothers
creen version of Kathleen Norris' best
eller, "Lucretia Lombard," recently re-
eased under alternate titles of "Lucretia
.onibard" and "Flaming Passion," reveal
he fact that fully 75 per cent of the ex-
libitors preferred to use "Flaming Pas-
ion" for the releasing title.

* « *

Cutting of "Beau Brummel," in which
ohn Barrymore is starred, is temporarily
eld up because of trouble which has de-
eloped with Director Harry Beaumont's
yes. Specialists have foruidden him to
ontinue y.ith the cutting until there is a
laterial improvement.

* « *

Universal City is busy turning out
iree serials at one and the same time.
Villiam Duncan and Edith Johnson are
usy on "The Fast Express;" William
'esmond and Eileen Sedgwick are film-
ig "The Riddle Man," and Luciano Al-
ertini, the European stunt artist, is
lakmg a serial entitled "The Iron Man."

UttMotMan

Through the request of Christy Ma-
thewson, president of the Boston Na-
tionals, Carl Laenmile has consented to
give the American Legion post of Sara-
nac a benefit performance of Reginald
Denny's "Sporting Youth." This perfor-
mance will take place February 18 and 19
at Dave Si'mour's Pontiac Theatre
Beautiful in Saranac, the proceeds to go
to the welfare of the Jackson A. Mat-
thews post.

* * *

Two new girls have been selected for
L^niversal comedies. They are Brendi
Lane, former Ziegfeld Follies beauty, an.J
Olive Hasbrouck. Miss Lane is playinj
with Slim Sununerville in comedies of
which Summerville is star and director,
and Miss Hasbrouck is playing with
Neely Edwards and Bert Roach.

* « *

The Film Booking Offices have con-
summated a deal with the Monogram Pic-
tures Corporation whereby they have ac-
quired for distribution a series of super-
westerns starring Fred Thomson. Th;
contract calls for a series of six The
first one will be called "The Mask of
Lopez."

HOTEL
BRAY

12th Street and
Baltimore Ave.
Kansas City, Mo.

Every employee of
the Ht.tel Bray from
porter to manager is
"on his toes" at aU
times to see that you
are pleased. It is this
"Smiling Service"
that makes the Hotel
Bray a better place
to stay.

Absolutely
Fireproof

50 Outside Rooms

with Bath

$1.50 and Up

jj 8^*«n</ Walnut -Kansas City

PerfectFlatefforan
printing purposes

-on time"$ervice

^ Main 47 07

^ A u PtTDUS - J L STEPHENSON - w C RO0C£ns

Week of January 27, 1924
ASSOCIATED FIRST NATIONAL

Painted People, Colleen Moore (7).

CRESCENT
(^ole Homestead, Joe Kock (2).
Felix in Fairyland (1).

EDUCATIONAL

Stay Single. Christie Comedy (2).
.\ Sailor's Life, Hodge Podge (1).
Lest We Forget. Sing Them .-\gain (1).
Kinogi-ams, two each week.

FAMOUS PLAYERS
Heritage of the Desert, Bel.e Uanuls IJ).

F. B. O.
After the Ball (Ail-Star).

GOLDWYN

Wild Oranges, Frank Majo IS).

HODXINSON

Movie Chats, No. 104.

Fun 1'". oni the Press, No. 74.

MEiRO

The fool's Awakening. Directors Special (7)

PATHE
One Spooky Night, i.iack Sjnn.tt Comedy (>).
Help One Another. Spat Family (2).
Frontier Woman, Ch.onicles ot .Anie.ica (i).
One of the Family, Hal Koach (2).
Taking a Chance, SportI ght (1).
1 he \vav of a Man, Fpi ode 2 (2).
The Morning .After, AeiOji's Fable.
Pathe Review, No. 4.
P:ithe News, Nos. 8-9.

SELZNICK
Woman to Woman. IJtttv Compson (7).

UNIVERSAL
Man From Wyoming, Jack Hoxie, (5).
Hats Olt' Western (2).
Such Is (.ife. Century C'omedy (2).
Down in jungle Town. Comedy (1).
Leather l^usl ers (2).
Gliost C'ty, Episode 9.
I nternat onal News, two each week.

CLASSIFIED

ADVERTISING

Two Cents per Wo:(l Payable lu Advaiic
Nu Ads Accented for Less i'haii 50c.

FOR SALE

On account of sci loui inntss of huiband will
sell picture show, 'I'own twelve hund.ed.
.\Iovi .g into new building. Priced to sell. Irts
Thtalre. K le. Kas. 126

THEATRE LEASE WANIEU

I want lease on a motion picture house.
Mu;^t h'Z good proposition. Send all particulars.
Address A. IJ.. care of Reel Journal. l-2o

OPLRA CHAlRS FOR bALii
370 Opera C'liairs iur sale , Lit a bargain to
quick !)Liycr. Address R. Al., Keel Journal. 1-J6

FOR SALE
Theatre building for ^ale; large seating ca
pacity ; town of four thousand ; only shuw ; in
I\Hs=oui i. Uout write unless you have five
tliousa.id cash. Balance terms. Address C-U.
Kl^cI Journal. i-I9

FOR SALE

Modern, up-to-date theatre. Capacity over 4J0
Location, Northeastern Kansas County S^at :
population 2,400. No opposition. Good town to
live in. Now producing better than $100 nci
a week. Priced for quick sale to someone w^io
can appreciate a real buy at a low price. Ad-
dress H. W.. Reel Journal.

THEATRE FOR SALE
Beautiful, up- to -the minute, sicam heat. Ca-
pacity 400. All latest equipment. Location
Couny Seat, Northea.itern Kansas. Population
4,000. Very reasonable rent. A real bargain.
Addre'=s B. H.. Reel Journal.

FOR SALE

Style YK Wurlitzer Organ, in first class

condition. A five thousand dollar instrument.

Will sacrifice. Terms to responsible parties.

Address Strand Theatre. Emporia. Kans. 1-25

LIST YOUR THEATRE WITH US

We can sell your theatre. Have several
buyers all the time. List your house with us.
We act solely for the owner. Address 15H,
Reel Jnnrnnj.

THEATRES WANTED

Have party with $5,000 to $10,000 to invest
in good theatre. If you wish to sell, write us
full detaiU. Address HW» Reel JournaL

"We think a great deal of your
product — especially the quality and
box-office receipts/^-Feess Bros.

March

KAHN
Month

Advertising

Accessories

at Half Price

With All

Bookings

OTTO FEESS

FRED FEESS

THE BEST THEATRE

The Theatre for the Whole Family

1819-1821 Main

PARSONS, KANSAS

Jan. 12th. 1924
Mr. M. A. Kahn,
Film Classics, Inc.,
Kansas City, Mo.

Dear Mr. Kahn:

Just a few lines to let you know what we think of
your WARNER BROS. CLASSICS. We want you to know
that we think a great deal of your product in many re-
spects, especially the quality and the box-office receipts.
Pictures like "THE GOLD DIGGERS," "LITTLE JOHNNIE
JONES" and "WHERE THE NORTH BEGINS" are ex-
amples of the above.

You can tell the exhibitors, who have not signed a
contract with you to play the WARNER BROS. PIC-
TURES, that we think they are making a mistake, and
that they should take advantage of them while they are
new and in the peoples minds. Advertise them big an J
get them in and you will not have a dissatisfied patron.
They will go out advertising for you.

Very truly yours,
THE BEST THEATRE.
(Signed) FEESS BROS.

March

KAHN
Month

Advertising

Accessories

at Half Price

With All

Bookings

lis West 17th Street
KANSAS CITY, MO.

OF KANSAS CITY Inc.

AL KAHN,
Pres. and Gen. Mgr.

VOL. VII— No. 6

February 2. 1924

PRICE TEN CENTS

I
I

They Don't Come Any Stronger
Than This Unsolicited!

BENTON THEATRE

Independence S Benton Blvds.
KANSAS CITY, MO.

January 21, 1923

Mr. C. C. Vaughan,
Pathe Exchange, Inc.,
Kansas City, Mo.

Dear Mr. Vaughan:

I have had the pleasure of view-
ing the first three episodes of your
serial, ' 'THE WAY OF A MAN. ' '

To my way of thinking, it's the
finest ever — all the punch and thrill
of the best — no impossible situation
hokum to insult the intelligence of your
audience.

I can hardly see how it would be
possible for any exhibitor to pass this
up, if you can get him to see it.

Yours truly,
(Signed) J. W. WATSON.

Pathe Exchange, Inc.

CECIL C. VAUGHAN, Branch Manager
HI West 17lh Street KANSAS CITY, MO.

PUBLISHED EVERY SATURDAY, 19TH & WYANDOTTE, KANSAS CITY MO
UY REEL JOURNAL PUBLISHING COMPANY TWO DOLLARS A VT.AR

FEBRUARY

CARL
LAEMMLE

Anniversary
Month

1884

1924

Find time to see JheWanhrs

ndianapolis

Times

tells its

readers

LOUIS B.NfAYER

presents the

JOHN M. STAHL

PRODUCTION

7/ie WANTERS

From the story by LEILA BURTON WELLS

Directed by JOHN M. STAHL

Scenario by J. G. HAWKS and PAUL BERN
Photograpli^ ly. . .ERNEST G. PALMER

John M. Stahl's last productions were "One Clear Call"

and "The Dangerous Age." Both established box-office

records in this territory. "The Wanters" will live up

to this record.

A "HrAt notional Picture m

- - 1 Fijh Nanonil Picture* Inc.

Pnbllslied Every Satarilay by

REEL JOURNAL PUBLISHING CO.

19th and Wyandotte Sts.
KANSAS CITY, MO.

BEN SHLYEN

Publisher ami KdKor
Telephone Delaware 9763

Clianse of ailvertisinB must reaeli this
office not later than Tuesilay of each
week, otherwise same copy «ill he run.

Cireulatins i" Missouri, Kansas. Northern

Oklahoma, Arkansas and

Soilfliern Illinois.

Wanted: Co-operation

(_)n Tuehda\-, Jaiuiary 2V, the Mutiun
Picture Theatre Owners of Western Mis-
souri are scheduled to convene in Kan-
sas City. Regardless of any plans vvhicii
may be discussed it would seem that the
present time is most propitious for u
stronger uniting of that body.

Ever since Missouri was divided into
two sections the western division has
shown an appalling lack of interest and
an inexcusable laxity in organization al-
fairs. The bonds which should bring
closer together such a body as this havj
been mere tissue paper.

An example may be made of the Kan-
sas organization which seems to have
obtained strength in its unity. The Kan
sas exhibitors are profiting, both politi-
cally and financially, and will continue
to do so as long as interest in the or-
ganization is maintained.

Of course the exhibitor may say that
he doesn't feel the effects at the box-
office and that as far as he is con-
cerned he can sail along just as smoothly
by himself. There projjably are no im-
mediate effects. By uniting, the exhibi-
tors cannot hope to draw more patrons
directly to their theatres, but they can
be in a position to successfully combat
all evils which threaten them as indi-
viduals.

The organizations in many states are
very strong. With these the cause of
one is the cause of all, and the exhibitor
feels a sense of security which would
not be due him unless he were a mem-
ber of the association.

The exhibitors of Western Missouri
certainly realize that the name of their
organization is a name only. By taking
an active interest, by doing their share
of thq work necessary to make such an
association a success, they can make this
name a powerful factor in the state's mo-
tion picture circles.

Every exhibitor sliould attend the con-
vention. He is not lilaying stpiare with
liimself if he doesn't.

THE REEL JOURNAL

MAZDA LAMP EQUIPMENT

DEMONSTRATED HERE

READ THE ARTICLE

ON THE CARE AND

OILING OF YOUR

MOTION PICTURE MACHINE

Page 9

February 2, 1924

SEARS PURCHASES JONES

INTEREST IN THEATRES

Tliat the improved Mazda Incandescent
Lamp Ihiit for motion picture projection
IS worthy of the favorable consideration
r,f those w^ho are "stepping upward" to-
ward better presentation was apparent
from the interest shown at a demonstra-
tion held in the Bauer buildmg last
week.

An exhibition of the G.-E. Mazda Pro-
jector and a comparative demonstration
of the new Cinephor aspheric condensing
lens system in connection therew^ith \vas
given under the direction of J. C. Kroe-
sen of the sales department of the Gen-
eral Electric Co., in conjunction with the
three local supply dealers.

With the development of the new con-
densing lens system (Cinephor Aspheric)
and several other scientifically practical
improvements, it is now the belief of
those who are in position to know, that
the Mazda projector is not only prac-
ticable, but representatrve of the most
satisfactory and efficient method.

Operating on 110- volt alternating cur-
rent at a distance from the screen of 93
feet, the 900- watt, 30-volt Mazda lamp
demonstrated its efficiency._ A differ-
ence in screen intensity of more than
SO per cent was apparent as between the
old and new types of condensing sys-
tems, although the projection of the for-
mer, as to color, definition and intensity,
is adequate and extremely well suited to
the demands of the average theatre.

The light has a soft, pleasing tone and
brings out the definition of the picture.
The illumination is even and without the
slightest trace of flicker, and since the
light source is perfectly steady, the sub-
ject does not "travel." The resuhing,
restful effect, and absence of eyestrain,
should make this type of projection ex-
tremely popular with an audience.

Aside from the several apparent ad-
vantages of the Mazda unit as a source
of light other important angles were
brought forth in this demonstration ; its
economy of operation, its moderate cost
of maintenance. The incandescent lamii
is absolutely noiseless, emits no injurious
fumes, gives off less heat, and, wdiile it
requires the services of an experienced
and efficient oprator, it is easier to op-
erate than the carbon arc, and affords an
opportunity for the projectionist to de-
vote more attention to his screen results,
under more healthful and comfortable
operating conditions. The projectionist
will undoubtedly find that the actual op-
eration of the lamp does not add any
new complications to his work, but rather
eliminates some of those' to which he
has been accustomed.

MENJOU CAST FOR ANOTHER

WARNER BROS. CLASSIC

Adolplie Menjou, whose two most re-
cent appearances were in "A Woman of
Paris" and "The Marriage Circle," has
Ijccn engaged to play one of the leading
roles in "Broadway After Dark," the
Harry Rapf production and Warner
Brothers' Classic of the Screen. Norma
•Shearer, who created a reputation for
herself by her impersonation of Mimi in
"Lucretia Lombard," has been cast into
the role of Marie Duval.

Monta Bell, who was associated witii
Cliarles Chaplin in the direction of the
latter's recent picture, is directing this
production, which is now in progress. He
is assisted by Sanford Roth.

Charles T. Sears has bought out thel
interest of L. L. Jones in the theatres!
operated by this combination in Nevada,'
Brookfield,' Boonville and Marshall, Mo.j
Sears and Jones had been business part-
ners for the past six years. Mr. Jonesl
has not announced his future plans, bull
is contemplating a short vacation in Cali-"
fornia.

LLOYD LENHART REOPENS

ST. JOHN THEATRE!

L. J. Lenhart, formerly manager of the I
Gladstone Theatre, northeast Kansas
City suburban theatre, has taken over the
St. John Theatre, St. John and .^skew
streets, which he reopened January 22.
.A new organ has been installed and a
policy of good pictures at 10c and 15c
admission prices has beeii instituted by
Lenhart.

Col. Yoder Now With Hodkinson.

Col. Bill Voder, former .Southern Divi
sion manager for Pathe, has joined the
W. W. Hodkinson Corporation as mana
ger (]f their Atlanta branch.

NATION-WIDE CAMPAIGN

BEGUN ON FILM PIRATES

Tlie first offenders, who liave been
prospering at the expense of substantial
film men, but who will come under the
hammer of the Independent Motion Pic-
ture Producers and Distributors .-Associa-
tion, will be the film pirates. Already
Charles B. Hoy, executive secretary, is
busy on a nation-wide campaign to bring
these culprits to justice.

The association is overlooking no prob-
lem with which the independent film man
has had to contend ;. in fact, every com-
plaint before Mr. Hoy is now being care-
fully investigated by him and his agents
in various parts of the country. Several
cases similar to that -of Tri-Stone Pic-
tures, Inc., of New York against Joseph
D. Waintrup and the State Film Service
of Indianapolis, in wdnich the former ob-
tained a permanent injunction restraining
the latter two ■ from distributing certain
Triangle and Keystone pictures, are be-
ing investigated by the association.

The Indianapolis case has involved con-
siderable expense to the Tri-Stone Coni-
pany, which is a member or tne associa
lion, inasmuch as the situation is one de
nianding the constant presence of leg.il
representation and other necessary e.\
penses. Disbursements of this character
will b mienimized in the future, however,
as the I. M. P. P. D. K. is establishin.;
its own legal and auditing offices in al)
the leading cities.

February 2, 1924

THE REEL JOURNAL

Page Five

REPORT OF MEETING, BOARD

OF DIRECTORS MOTION PICTURE

THEATRE OWNERS OF AMERICA

NEW PRODUCING COMPANY

IS FORMED IN CHICAGO

Reports presented to the meeting of the
Board of Directors of the Motion Picture
Theatre Owners of America at the ses-
sions held at National Headquarters
Tuesday and Wednesday, January IS and
16, respecting the advances made in
Washington on the matter of effecting
the repeal of the Admission Tax and ni
other relations where the welfare of the
theatre owner was concerned, were of
the most interesting and conclusive char-
acter. It was decided that the work
should he continued in that relation and
that the legislative committee of the Na-
tional Organization should take into ac-
count the needs of the theatre owner in
every way and keep them informed on
the moves made for the repeal of the
Admission Tax, Seating Tax and Music
Tax matters especially, and also to pre-
vent legislation of a hostile character be-
ing imposed upon the motion picture
business by the present Congress.

Adverse Legislation.

It wa^ pointed out that an effort may
be made in the present session of Con-
gress to introduce a National Censorship
Bill and also a Sunday Closing Bill. The
Legislative Committee was instructed to
watch these procedures and also co-op-
erate with every other division of the in-
dustry in handling Washington legisla-
tion generally.

Music Tax.

A report of the conference of the spe-
cial committee of the Board of Directors
with the American Society of Composers,
Authors and Publishers was submitted
and indicated that one of the requests
made by the representatives of the so-
ciet}' was that the Motion Picture Thea-
tre Owners of America agree that no
bill be introduced in Congress to effect
a revision of the Copyright Laws. This
could not be agreed to because of the
fact that it was necessary to change these
laws in order to secure permanent relief
for the theatre owner and any such agree-
ment would be illegal. It was aecided to
support tlie bill introduced by Congress-
I man Johnson of Washington to effect
' such change in the Copyright Law as
< would protect the interests of the thea-
tre owners.

Next National Convention.

The following committee was named
with the power to act in the matter of
selecting the place and the date of the
next National Convention of the Organi-
zation : Messrs. C. E. Whitehurst, Bal-
timore, Md.; M. E. Comerford. Scranton.
Pa.; John Schwalm, Hamilton, Ohio; Jos-

eph W. Walsh, Hartford, Conn. ; Fred
Seegert, Milwaukee, Wis.; Glenn Harper,
Los Angeles, Calif., and Sydney S. Cohen.
The convention will be held in May, and
requests have been sent in by the fol-
lowing cities for the meeting: Los An-
geles, Cleveland, Boston, Pittsburgh, Bal-
timore, Washington, St. Louis, Louis-
ville and Indianapolis.

National Motion Picture Day.

The report of National Motion Picture
Day was submitted by the auditor of the
Organization as a progressive one show-
ing that the responses were of a very
gratifying character and exhibitors in
every state supported same and that a
considerable sum of money was yet avail-
able from different sections which was
being collected for the National Organi-
zation. The entire report will be sub-
mitted to the National Convention. A
suggestion was made that Motion Pic-
ture Day this year be extended to take
in an entire week, the first day's receipts
being turned over to the National Or-
ganization and the remainder of the week
being for the benefit of the theatre
owner exclusively, giving him the special
advantage of all of the extra exploita-
tion and advertising associated with the
event for the balance of the period.
Saving Electrical Cost.

Arrangements were made with electri-
cal experts to place their services at the
call of the theatre owners so as to ef-
fect savings in the cost of electric light-
ing and other power used in and about
the theatres. It was demonstrated in sev-
eral instances that where these experts
operated that large savings were ef-
fected.

New Film Contract Endorsed.

The new standard theatre owners' con-
tract prepared by the .\nderson Pictures
Corporation was submitted and received
the endorsement of the Board. This con-
tract eliminated all of the objectionable
features of the present contract, as per
the resolutions adopted at the National
Convention in Chicago.

Non-Theatricals.

The non-tlieatrical situation was dis-
cussed and reports submitted of the con-
ferences held W'ith Mr. Hays in this re-
gard, and the many complaints of thea-
tre owners whose business had been af-
fected very materially through this un-
fair competition, that had been taken up
with him. National Officers were in-
structed to continue their efforts in this
matter with the producers and see if a
mutual understanding could not b;
reached about in this relation.

Peacock Pictures Corporation, a new
independent producing company, was
launched recently in Chicago by a group
of prominent business men. The corpo-
ration is a closed company and the offi-
cers are as follows : A. Raymond Gallo,
president and director-general; H. John
Ross, first vice president; M. James Gallo.
second vice president; Major X. V. C.
Sweinhart, treasurer and chairman of the
board ; Irwin S. Censky, secretary and
treasurer and Bernard O. Wirth, assistant
secretary.

A. Raymond Gallo is a former theatri-
cal manager. Several months ago he re-
signed as secretary-treasurer of an inde-
pendent motion picture company in Flor-
ida.

Plans are now being made ready to
start work on the first production early
in the spring. A cast of players and a
director are being put under contract.

PATHE NEWS REFERENDUM

ON BOK AWARD A SUCCESS

Early returns to the Pathe News head-
quarters indicate that the national mo-
tion picture referendum, conducted by
Pathe News with reference to the Peace
Plan winning the Edward \V. Bok award
of $100,000, has met with overwhelming
response on the part of the public in all
sections of the country.

The Pathe News referendum closed Sat-
urday, January 12. Throughout the pre-
ceding week theatres carried as a part
of the current Pathe News releases a
graphic picturization of the provisions of
the prize-winning plan.

F. B. 0. SALES FORCE SHOW

APPRECIATION TO BERMAN

Harry M. Berman. general manager of
exchanges for the Film Booking Offices,
was presented a diamond studded plati-
num watch and chain last week in token
of the affection and esteem in wdiich the
entire sales force holds him. The pres-
entation v.-as made to Mr. Berman in his
home by a delegation representing the va-
rious exchanges throughout the country.

FIRST NATIONAL IS MAKING
"THE WOMAN ON THE JURY"

First National's first production for the
year will be an elaborate screen transla-
tion of "The Woman On the Jury,"
Harry O. Hoyt will direct and Sylvia
Breamer will play the leading role. This
play thrilled New York playgoers for a
long run at the Eltinge Theatre.

EXHIBITORS!

Attend the Convention of the

M. P. T. O. of WESTERN MISSOURI

Tuesday, January 29

BALTIMORE HOTEL

KANSAS CITY, MO.

Page Six

THE REEL JOURNAL

February 2, 1924

PLAN BIGGEST YEAR AT

THE UNIVERSAL CONVENTION

Uiiivfrsal's most comprcliensive and
successful cxchauKe convention and, in-
cidentally, the first under the leadership
of AI Lichtman, was recently concluded
in Chicago, and Carl Laemnile, president
of the company, has departed therefrom
to Universal City to carry into effect,
insofar as production is concerned, the
conclusions reached in this convention.

Maurice Joseph, manager of the Kan-
sas City exchange, was among those
present to hear the outline offered by
Mr. Lichtman and to hear Mr. Laemmle
accept it without reservations. The new
program will involve the expenditure of
at least $5,000,000 more than w^as ever
spent on a year's production on Univer-
sal pictures before. Instead of making
twelve productions of the Jewel grade.
Universal is planning to make thirty-six
pictures of this caliber.

An important function of this conven-
tion was also the consummation of the
final plans for Laemmle Month, the re-
ports of progress thus far made and the
consolidation of this enthusiasm into
bookings during the next two weeks. Li-
cidental to this anniversary celebration.
a letter from Mr. Adolph Zukor was
wired to the convention from New York,
and Mr. Lichtman, in me presence of
Mr. Laemmle, read it to the fifty-one
Universal salesmen and representatives
gathered in the convention hall in the
Drake hotel. It created a profound sen-
sation and this attitude of the head of
a rival producing and distributing com-
pany caused a spontaneous and enthusias-
tic burst of applause and elicited a letter
of heartfelt gratitude from Mr. Laemmle.

The convention itself emphasized tw^o
significant facts. It was the trrst con-
vention Universal ever held at which ev-
ery exchange manager of the entire sys-
tem of Universal exchanges in this
country participated in conjunction with
the district managers and "Hunchback"
representatives.

The second significant fact is that
Universal is to plan its productions for
next year with reference to the wishes,
advice and experience of the sales de-
partment, ratlicr than relying solely on the
judgment of the production department at
Universal City, which is necessarily more
or less out of touch with sales angles.

From the exchange angle, one of the
most important results of the convention
was the redistricting of the Universal
exchanges into more districts, with
greater concentration of authority and
greater opportunity for the several dis-
trict managers to exert their individual-
ity. As a corollary of the redistricting,
zoning of exchanges themselves for
greater ease and economy of selling, was
also decided upon.

Several appointments were announced
and several others will be announced as
soon as Mr. Lichtman has the oppor-
tunity to put al) of the convention de-
cisions into their proper places. The dis-
trict formerly under the charge of Ned
Depinct, as the southern district embrac-
ing a territory of almost one-third of
tlie United States was divided, Ned De-
|)inet retains the w'estern half of the
South, with head<|uarters at Dallas. Su-
pervision of the eas'jeiu nair ot this
southern territory will be in charge of
Dan Michaelove. Michaelove has been
for fourteen years connected witli the
Lynch interests in the South.

this convention been made that ever\
one of the thirty-six exchange managers,
and the Home Office executives who
attended, arrived in Chicago in time to
open the convention as planned, with
full attendance.

M. P. T. 0. A. AGAINST

LENGTHY PRODUCTIONS

ED SMITH JOINS F. B. 0.

IN EXECUTIVE CAPACITY

Edwin J. Smith, formerly general sales
manager of the Universal Pictures Cor-
poration, has joined the F. B. O. in an
executive capacity, and will be associated
with Harry M. Herman, general manager
of exchanges.

Smith's affiliation with F. B. O. Iirings
to this organization a veteran in pro-
motion and distributing matters. His en-
trance into F. B. O.'s ranks also renews
a business alliance with Berman, who has
always regarded Smith as one of the live
wires of the industry.

THEY FOUND THAT GOOD

STUFF WAS ALL BOGUS

One afternoon two men in a cov-
ered wagon — of most famous Detroit hall-
mark — were speeding towards Los An-
geles from Hollywood. Swinging into the
flat country a most brilliant conflagra-
tion held their eyes, /in oil derrick was
afire.

One of the travelers was a film man,
the other a member of the Examiner
staff. Said the first : "I'm going to
phone the studio. This is good stuff."
Said the second: "I'm going to phone
downtown to the Examiner. I'm going
to get them to send a camera man and
an International Newsreel camera, too."

They arrived upon the scene. The
flaming oil structure seemed a gorgeous
pyre for many a stockholder's hopes. It
had proved the cynosure for, in round
numbers, 1,698 automobiles. After a
struggle, the serried ranks of machines
were broken. A modified flying wedge
broke the inner circle of gaping motor-
less ones. Then —

Lo and behold! six cameras were
cranking busily. Men with graflex cam-
eras were clicking one shot after another.
Large pipe arrangements were dropping
gallons of water between devouring lenses
and cone-shaped blaze. It was Richard
Walton Tully and his crowd shooting one
of the scenes for "Flowing Gold," a pic-
ture that concerns itself with the oil
fields and other romance.

CHRISTIE MAKING PROGRESS

IN SCHEDULE FOR 1924

Christie Comedies now completed, or in
the course of production at Los Angeles,
include the following two-reel subjects :

Jinunie Adams in "Aggravating Papa;"
"Busy Buddies," with Ncal Burns; "Get-
ling Gertie's Goat," with Dorothy Devorc
in the leading role, and "Reno or Bust"
starring Bobby Vernon.

Christie is producing close to the
schedule arranged for his twenty comedies
to be released through Educational dur-
ing the 1923-24 season. In aadftion to
those named who arc starring in the
comedies a large organization of support-
ing players — tlie largest in years — is
maintained at the studio. .\inong the
girls Vera Steadman, Duane Thompson,
Charlotte Stevens and Charlotte Merriam

RESOLVED, By the members of the
Board of Directors of the Motion Pic-
ture Theatre Owners of America, in ses-
sion assend)lcd at the National Headquar-
ters in New York City, Wednesday, Jan-
uary 16, 1924, that we again register the
protest of the Theatre Owners of the
United States against the unusual length
of feature picture plays which tire our
audiences and infringe improperly upon
the program time of our theatres.

RESOLVED, That we favor a reduc-
tion in the footage of feature motion pic-
tures as to hold all within a limit of six
reels at the most. We realize that such i
a move will greatly increase the value i
of pictures to the public, avoid many sit- i
nations which prompt censorship deletions (
and will result in greater economy in
production, as well as permittiiig a real j
diversification of our theatre programs, t
enhancing public interest in the same and j
thus advancing the interests of the en- |
tire motion picture industry. '

"TUNE IN" ON THIS.

Mickey Bennett, boy star of. Para-
mount's "Big Brother," will deliver a
message over the radio on Monday, Jan-
uary 28, at 8:15 p. m.. New York time, i
from Station W O R, Newark, N. J.
Exhiliitors w'ho "tune in" will no doubt
hear a very interesting talk from this
clever little star.

LESS— THAN— COST

SPECIAL

20-foot

Trailer

for

Washington's

Birthday.

Shows
Washington's
Picture on a
Waving Flag.

Tinted.

Very Patriotic.
$1^0 CASH
with order.

Only One to an
Exhibitor.

BILLY ANDLAUER

312 Ozark BIdg.
Pathe News

Kansas City, Mo.
Newman Staff

letiSotiWan

February 2. 1924

Yes, well
exclaim it to
the world-

And the bookings we are
receiving prove beyond
all conclusions that the
best box-office tonic is
our series of

2-REEL

Wm. S. HART
WESTERNS

Re-issues, Yes!
But Boy, What
KNOCKOUTS !

BRAND NEW—

Prints

Advertising

Accessories

GET THE WIRES BUSY NOW!

Richards & Fly nn

FILM EXCHANGE

113-115 West 18th St.
KANSAS CITY

THE REEL JOURNAL

CROSLAND TO PRODUCE TWO
COMPSONS FOR HODKINSON

Bv A-irtuo ui the success ut "l-'.nciiiics
of Women" and "Under the Red Robe"
Alan Crosland has stepped into the ranks
of producer-director at the head of his
own producing company. Betty Compson
has been signed to star in the first two
productions and has left Los .'\ngeles for
New York, where she will begin work.

The new Crosland Productions will be
made at the Tilford Cinema Studios in
New York City and in Florida, and re-
leasing arrangements have already been
made to distribute the product through
[Toclkinson.

Page Seven

UNUSUAL NAVAL "SET" USED
IN F. N.'S "THE SEA HAWK"

"THE PERFECT FLAPPER" IS

COLLEEN MOORE'S NEXT

Colleen Moore will appear in her next
picture as an irresistible American flap-
per—a characterization similar to that in
which she scored such a bit in "Flaming
Youth." The new picture is entitled "Thi
Perfect Flapper" and it will bring to-
gether once more the famous trio that
made "Flaming Youth."

This will be the third picture Miss
Moore has worked in during the past
four months. Starting with "Flaming
Vouth" the star went to "Painted People"
and now comes "The Perfect Flapper."

FLOWERS SPEAK WHERE
WORDS FAIL—

"Say It With Flowers"
THE OWL FLORISTS

BILL LEVY

14 East 12th St. Kansas City, Mo.

Phone Harrison 4791

let^otiWan
^ut^jfunDer

SOME NEW EXPLOITATION

STUNTS FOR "THE MAILMAN"

"Buddie" Stuart, F. B. O.'s "go-getting"
e-xploiteer in Boston, successfully com-
pleted a campaign on "The Mailman" for
Fays Theatre, Providence, R. I., which
incorporated several new and unusual fea-
tures which can be used in this section.

Stuart had made a trailer showdng the
inside workings of the local postoffice.
This trailer, in conjunction with the reg-
ular trailer, was used a week in advance
of tlie opening. A letter carrier in uni-
form made speeches twice daily, saying a
few words about the hardships a mad
carrier must undergo in the faithful dis-
charge of his duties and the small pay
he receives in return. The speech ended
by extolling the merits of "The Mailman"
aiid telling how true to hfe Emory John-
son has made the production.

The postmaster consented to let the
carriers distribute envelopes addressed :
"A message from the Mailman" with a
two-faced card on the inside, one side car-
rying an ad on "The Mailman" and the
other calling upon the reader to write
his congressman in behalf of the mail-
man.

On December 27, 1923, just 310 years
since the day wdien Balboa, from the deck
of his si.xteenth century frigate first
looked at the Pacific ocean, four sailing
vessels of the same design, with their
poop decks, grotesciue figureheads, gaudi-
ly-colored sails and pudgy cannon pro-
truding through the wooden hull, set sail
again on the Pacific from San Pedro,
Calif. They constituted the most unusual
movie naval fleet that has ever gone to
sea.

When Frank Lloyd decided to produce
Rafael Sabatini's "The Sea Hawk" he un-
dertook one of the most difficult tasks
which ever has confronted a producer.
The building of an entire fleet of six-
teenth century sailing vessels appears to
be the most unusual "set" of a wonder
age. A studio set is for appearance only
and it need not have enQuring strength
or stabilitv, but "Sea Hawk" fleet had to
be prepared to battle the Pacific for the
period of a month. Other sea storieshave
been produced, but the producer satisfied
his needs by purchasing or renting
schooners or steam vessels, moving aboard
and innnediatelv going to sea. But there
was no fleet in the world which resem-
bled the awkward frigates, galleons and
Moorish galleas which the "Sea Hawk"
demanded. •

CHERRYVALE EXHIBITOR

WRITES TO SEN. CURTIS

Senator Charles Curtis,
Washington, D. C.

Dear Sir :

I notice from the press dispatches that
you have prepared certain reservations
regarding the tax revision. I had a let-
ter from vou some time ago saying that
you would' be glad to support this meas-
ure.

Senator, are you seeking retirement
after this term? If so, you are on the
right road, and it is hard-surfaced and
down hill most of the way, and the go-
ing will be easy.

On several different occasions at the
Old Soldiers Reunion at Cherryvale, it
has been mv good fortune to hear you
tell the people of this district how well
you liked to serve them, and all the nice
things that go to make up a political
speech for such occasions. And let me
^av, that these same people, today, with-
out a single exception, are interested in
tax revision, and with few exceptions are
not interested in bonus. Kansas has
taken care of her ex-service men. and
feels that when the other states do the
same it will then be time for you, or
others who feel inclined, to take up the
national bonus question.

I might add that the Motion Picture
Theatre Owners of Kansas are watching
the move of our representatives in
Washington very closely; and might also
mention the fact that they own and con-
trol some three hundred screens m all
of the best cities and towns throughout
the state. Just vv^hat influence these
screens may have is a^ problem I will
leave to your own solution.

Respectfully yours,
(Signed) S. A. DAVIDSON,
Representing Motion Picture Theatre
Owners of the Third Congressional
District of Kansas.

Page Eight

THE REEL JOURNAL

February 2, 1924

Moving Along Movie Row

Harrv Scott, feature sales ..lanager lor Pathe, visUed
the loeai exchange last Satt.rday and Manager Cecd
Vaughan gathered the salesmen lor a conference Mr
Scott came from Oklahoma City. He is makmg a tour ot
the exchanges. ^ ^

"The Leavenworth Case" is meeting with approval
among suburhan audiences. Vitagraph is releasing the

mvsterv feature.

* * *

United Artists expressed gratification at the showin,:;
made bv Charles Chaplin's "A Woman of Pans" at the
Liberty "Theatre. The picture had a two weeks run.
+ * +

The United Artists exchange is hoping that the report
that Chaplin will direct Mary Pickford's next picture is
true. They point to the comedian's work in "A Woman of
Paris" as ample proof of his directorial ability.

* * *

G. B. Howe, service manager at the Universal exchange,
has resigned. Mr. Howe has been connected with Univer-
sal in various capacities for twelve years.

* * +

Jean Belasco. who was brought from the East to ex-
ploit pictures for Universal and the Liberty Theatre, has
been appointed district exploitation manager for "The
Hunchback of Notre Dame.'.' As soon as this duty is fin-
ished Mr. Belasco expects to return to the East.

* * *

A. K. Boussad has turned over the management of the
World-in-Motion Theatre, 8th and Walnut streets, to Earl
H. Roraback for nine months, pending a new deal to be
effected at the expiration of this period.

* * *

W. P. Moran, Oklahoma City branch manager for Uni-
versal, was a recent visitor at the local branch. Mr. Moran
stopped here on the way to and from the Universal sale.^

convention held in Chicago.

* + *

all fit and sound again

John Flynn of Hollywood is
liter a brief illness.

Twi) reels of au Enterprise feature were destroyed
when the film caught fire in the booth of the Library Hall
Theatre at Wathena, Kas.. owned by W. P. Bernfield.
The operator was severely burned about the face when he
oi)ened the upper cabinet after the films had caught fire.

* * *

W. E. Truog, Goldwyn district manager, made a trip
last week with salesmen Eddie Green and "Big Boy" Mur-
dock through Southeastern Kansas. .\nd, he reports, it
was quite successful.

J. J. Newcomb of Newk's Theatre, Burlington, Kas.,
was seen lining up bookings for the spring season on Mon-
day. C. Swiercinsky of Washington and E. E. Spragne
of Goodlaiid, Kas., were other exhiljitor visitors.

* * *

A party by the name of L. D, Redman, representing
himself as a salesman for Educational Pictures, has been
passing bad checks in the territory. Exhibitcrs are notified
to watch out for this fellow, and also notify their local
hotel managers. Any exhibitor knowing his whereabouts

is asked to notify the Film Board of Trade.

* * *

Mention of Al Kahn's visit to the hmm- citlice of War-
ner Brothers was made in the press matter sent nut by tliat
company. Kahn is quoted as saying :

"Many exhibitors in my territory have been prompt
to book Warner Brothers pictures, not only for the quality
of the product, but because of the remarkable line of ad-
vertising accessories and excellent advertising aid and serv-
ice given the exhibitor directed Iiy Warner Brothers."

The Woman's Cily Club adoijted a resolution appeal-
ing to Congress for the repeal oi the admission tax. This
club also cast measures which frown upon Mabel Normand
and her pictures.

Thomas Eeddy of the \'ii\e Theatre Supply Co., made
a pretty nice equipment sale when he closed with the Me-
morial Hall at Independence, Kas., for complete equip-
ment, including two Simplex projectors.

* ♦ *

Gerald Akers has been appointed a district manager
over the St. Louis, Kansas City and Minneapolis exchange

for Universal.

* * *

A building lias been leased at Hillsboro, Kas., by W'hit-
ney Bros, of Florence, Kas., which will be converted into
a motion picture theatre. The managers are well known
throughout Central Kansas, having been engaged in thea-
trical lines since 19U7. They expect to have the theatre
ready for the opening next month.

* * *

John Judd has been named as the new manager of the
Beyer Theatre at Excelsior Springs, Mo. Mr. Judd was
formerly associated with Mr. Reardon in_ the management
of the Orpheus Theatre at Excelsior Springs.

* * +

A. M. Eisner has closed the Broadmour Theatre, 3444
Broadway, for a few days to install a new heating plant.
The work should be finished by the first of this week.
+ * +

Fred McCoy of Kansas City has been placed in charge
of the publicity for the Jefferson and Princess Theatres in
Springfield, Mo., and has been appointed assistant manager

of the Jefferson.

* =i- +

C. D. Struble of the Yale Theatre Supply Co., Clyde
Badger of the Stebbins Picture Supply Co., and T. F. Cole
of the Cole Theatre Supply Co., attended the semi-an-
nual convention of the Motion Picture Equipment Deal-
ers at Chicago last w-eek. They report it a very success-
ful and constructive meeting.

* * *

J. D. Moore has sold the Kincaid Movies Theatre at
Kincaid. Kas., to J. R. Jones of Le Roy, Kas.

* * *

Ben Blotcky, local Paramount exchange manager, re-
turned Tuesday from the national sales meeting of the
Paramount managers held in New York.

"Eventually—
Why Not

Now?"

The flour that made Minneapohs
famous is known under the catchy
slogan above.

The picture that made motion pic-
tures famous, that showed every-
one the possibilities of the motion
picture — the

Pathe News

belongs in your THEATRE on
merit; because it adds strength to
your program.

Eventually you'll book it; why
not now?

Play Both Numbers — Every Week

February 2, 1924

THE REEL JOURNAL

PageN

ine

CARE AND OILING OF MOVING PICTURE
MECHANISMS

POWERS

Written By GLEN R. BLANC HARD

Head of the Repair Department of the Cole Theatre Supply Co.

A man. not familiar witli moving pic-
ture machines, once asked an authority
how long a moving picture machine would
run. The answer was : "The life of a
moving, picture machine depends largely,
if not entirely, upon the care and atten-
tion it receives at the hands of the op-
erator or operators, as the case may be.
We find, in many cases, the machines
that come to us for repairs have not
received the proper care. Some neglect-
ed, and in some cases we find the proper
oil has not ben used. In warm weather
use a medium body oil, while in cold
weather a light oil should be used. Un-
der no circumstances use castor oil, as it
is a very poor substitute for oil and has
no place in the lubricating system cf
moving picture machines. Care should
especially be taken in the selection of the
proper oil for the intermittent movement
of the Powers machine. The Powers in-
termittent movement is one of the finest
pieces of mechanism it is possible to pro-
duce and the Nicholas Power Lompany
have taken great pains to furnish an oil
that will properly lubricate the intermit-
tent movement — an oil that will permit
the proper turning of the rollers in the
roller pin movement and another oil for
the lubrication of the solid pin move-
ment. The first preparation is called
"Roller Pin Powerline," and the second
"Solid Pin Powerline.'

Under no circumstances use anything
in the Power Intermittent movement that
has graphite for a base, as we have seen
many an intermittent movement ruined,
for want of lubrication, where graphite,
grafola and similar concoctions were
used. Graphite will not lubricate an in-
termittent movement and should not be
used. We recommend nothing but genu-
ine "Powerline" for the Powers intermit-
tent movement. Care should be taken
not to have too much oil in the intermit-
tent movement oil casing. The oil should
not stand higher in the oil casing than
three-quarters of an inch from the bot-
tom of tlie oil casing. This allows two
pins of the pincross to dip in the oil
constantly.

In cold weather you have no doubt no-
ticed the machine start slowly, when you
turned the switch, and take some time
to get up to speed. The machine bein,g
cold and the oil cold and heavy, a very
hard strain is throw-n on the motor, belts,
gears, etc. Sometimes where a motor,
on which a centrifugal sw-itch is used,
pulls so hard in cold weather, until it
is warmed up, that the centrifugal switch
will not kick off and in some instances
the starting coils have been burned oui.
The writer believes it a good plan, be-
fore each performance, to take the crank
and "feel" out the mechanism when it is
cold, and turn until the mechanism runs
more freely. This is good practice to
follow the year around, for sometimes an
oil .hole gets stopped up and the bearing
does not get oil and it causes the me-
chanism to run hard. By means of the
crank you can discover this and save, by
a timely ai-)plication of oil, a possible

"bind up." The meclianism should al-
ways run free and easy.

The oil holes should be oiled frequent-
ly, depending upon the speed at which
you are running. Use common sense
and keep oil on the wearing parts at all
times. Many operators keep just enough
oil upon the wearing parts to keep them
from binding, but not enough to keep
them properly lubricated and prevent
wear. This shortens the life of the ma-
chine and makes business good for tlie
repair shop. Oil early and often.

Oil holes most often overlooked by tlie
operator are the toggle driving gear left-
hand bearing, which goes through the
shutter shaft bracket. The right-hand
large idler shaft bearing, which has a
self-closing oil tube on the top of the
mechanism frame. The large intermit-
tent shaft bearing. It is generally sup-
posed that this bearing will be lubricated
with the oil from the intermittent case,
but this is not a fact. The left-hand
cam shaft bearing. On account of the
position of the framing carriage, the oil
hole is out of sight, and is, therefore,
overlooked.

Do not run witli the tension too tiglit
on either the gate or the takeup. The
tension should be just tight enough on
the tension shoes to keep the film from
jumping, and just tight enough on the
takeup to take up the film without strain.
-A. light tension is much easier on the
film and will prolong the life of many
parts on the mechanism.

The gears should be kept clean and
oiled with light or medium oil, and the
surplus oil wn'ped off. Clean gears often
and oil often. Don't let grit accumulate
and grind out the gears. The Powers
machine has a wonderful set of gears.
No two gears of equal hardness are per-
mitted to mesh and grind each other out.
You will find one steel gear meshing
with one bronze gear, or in one instance
a Formica gear. I pfroperly taken care
of these gears will last for years.

It is not hard to keep the machine
clean, if done regularly and thoroughly.
I think keeping the machine clean is im-
portant. Once a day the operator should
take a wiping cloth and wipe off all sur-
plus oil from the gears and frame, also
do not overlook the base of the me-
chanism. Dirt and surplus oil will not
then accumulate. It would be well to
occasionally clean the mechanism in gas-
oline. _ But this should be done carefully.
Cleaning the mechanism with a brush
and gasoline without taking the mechan-
ism from the stand is not good practice.
If enough gasoline is used, in this man-
ner to thoroughly clean, the gasoline
will wash grit and dirt down into the oil
holes to grind out the bearings and
shafts. The best way to clean the me-
chanism in gasoline is to take a can
that will hold about tw-o gallons of gaso-
line: take the mechanism, turn it bot-
tom side up: take a good brush and give
it a good brushing with gasoline. In
that way no 7rit can settle in the oil
holes, and eventually into the bearings.

After doing this, be sure to give the
mechanism a good oiling before running
any film. Oil, then start motor and run
empty for a few minutes, then oil again
before starting a show. By this method
the bearings will be properly lubricated
and prevent them running dry. Cleaning
in this manner removes the necessity of
taking the mechanism apart. The
mechanism should be taken apart only
when making repairs.

The writer believes the less the mechan-
ism is taken apart, the better and the
longr it will run and the less the expense
for parts. When it is absolutely neces-
sary to take a mechanism apart to put
on parts, it should be done very carefully.
Repairing the mechanism in the project-
ing room can be done, provided the nec-
essary tools are used, such as the "V"
block, long shank sprocket pin punches,
sprocket pin taper reamers, etc. The
reamers are used to get the same size
hole in the sprocket as in the shaft, so
that the taper pin will force in through
the sprocket and shaft without cramping
or springing the shaft. All the gears
and shafts that have pins in them are
tapered, so be sure and force out the pin
from the small end.

Now a word in regard to repairing. We
will take, for example, the intermittent
sprocket, which is' very difficult to make,
tliat is, from the time it is cut out until
it is treated and hardened ready for use.
Think how hard it is to make thousands
of sprocket wheels all perfect, all exactly
the same size, within one ten-thousandth
of an inch. Suhh accuracy is marvelous.
The same is true of the pincross and
cad, and, in fact, the balance of the
dechanism. While all of these parts are
made as accurately as is humanly possi-
ble, yet there is bound to be a little vari-
ation in the thousands of parts turned
out from time to time. If a sprocket
hole is one ten-thousandth oversize and
the shaft upon which it works is one ten-
thousandth undersize, the result would
be a loose fitting sprocket and shaft.
The operator is therefore handicapped,
as he has only two parts to fit, while the
supply house has from twenty-five to
fifty of these parts, and absolutely fits
them.

The mechanism of a moving picture
machine is a w'onderful piece of machin-
ery, its performance is a masterpiece, it
is truly one of the seven wonders of me-
chanics — treat it accordingly.

NEXT WEEK: — THE SIMPLEX
MECHANISM WILL BE DISCUSSED.

QUESTIONS ff"'" Operators or Ex-

hibitors regarding any

machine will be gladly answered by
this department

Jean Havez, one of Buster Keaton's
scenario staff, has written a novel based
on his experiences in Europe last spring.
It is called "Yes, Mr. Dear" and will be
published shortly.

Het^otiWan

Page Ti

THE REEL JOURNAL

February 2, 1924

ST. LOUIS TRADE EVENTS

ROSENTHAL LEAVES "U";

TO OPEN OWN EXCHANGE

St. Louis filiudom was startled the past
week when Barney Rosenthal, for the
past eleven years resident manager of
the local Universal exchange, announced
that he had resigned from that office
and would shortly open an independent
film exchange in St. Louis.

When the surprised exhibitors and ex-
change men had recovered sufficiently
from that shock it was learned that Bob
Taylor, assistant manager for Universal;
Nat Steinberg, head of the short subject
department; . J. Goldbaum, star sales-
man; Morris Engel, publicity director;
Miss Mildred Doyle, assistant booker;
Rose Applebauni, clerk, and Mrs. Joe
Caruso, clerk in the shipping department,
had also resigned.

Rosenthal had long been regarded as
a fixture at Universal, as much a part of
the organization as Carl Lacmmie him-
self, and the announcement of his resig-
nation caused as much of a surprise as
a statement that Laemmle had sold out
his interests would. He came" to St.
Louis from Chicago seventeen years ago
to join the old Swanson-Crawford or-
ganization and also worked for the Gen-
eral Film Corporation, IMP, Biograpli
and then with Universal. Tlirough his
long association with them Rosenthal
probably knows more exhibitors in the
St. Louis territory than any other ex-
change manager and has long been con-
sidered as among the most popular e.x-
change men in the country.

When he opens his new office he will
have associated with him Steinberg, who
has been with Universal for nine years.
They will depart for New York City
within the next few days to purchase
product for their new office. They plan
to spend about three weeks in the East.

Taylor has been Rosenthal's assistant
for ten years, while Goldbaum has been
making the Southern Illinois territory
for the same period. Engle was in charge
of publicity for the office during the
past seven years.

For the first time in the history of St.
Louis crinieology a grand jury has re-
turned an indictment cliarging burglary
and larceny solely on finger iirint evi-
dence. Thomas Skinner, ex-convict and
member of the Egan Rats, was arrested
and charged with cracking the safe of
the local Paramount excliangc on tin-
night of November 13. The police al-
lege that Skinner's finger prints were
found on the safe door aflcr the rnli
bery.

By David F. Barrett

BRIGHT BITS

and
NEWSY NOTES

Joe's Playhouse, Swifton, .Vrk., is now
being operated by Charles Jones.

Harry Weiss, First National's local
manager, returned on Saturday from a
three-day journey out into the territory.

Many sliow houses in the St. Louis ter-
ritory have closed temporarily. Among
the houses reported closed are : Palace,
Cypress, 111.; Grand and Landale, Carlin-
ville, 111.; Kozy, Dresden, Tenn.; Santens
Hall, Robertsville, Mo.; Moonshine,
Wayne City, 111.; American, Frankfort
Heights, III; Princess, Parkin, Ark.; F.
E. Edwards house at Donellson, 111.

Joe Wade is now operating the Star
Theatre, (jriggsville. 111. He purchased
the theatre from James E. Craft.

Jay A. Cove, contract sales manager
for the Associated First National's home
office, was a recent visitor to St. Louis.

Harry (jreenman has returned to man-
age the William Fox Liberty Theatre
here. Harry managed the house for sev-
eral years, but at the close of last sea-
son was transferred to New York. He
is very . well acquainted with the film
tastes of St. Louisans and in the past
has proven very popular and successful.

G. E. McKean, Fox manager, is in New
York attending a sales conference.

A trade showing of "Lullaby" was given
by Tom McKean, local manager for F.
B. O., at the LTniversal screening room
on January 17. Many local and out-of-
town exliibitors witnessed the picture.
McKean reports a wide demand for the
feature.

Cleve Adams of Chicago, district man-
ager for F. B. O., spent the past week
in St. Louis. He had charge of a gen-
eral sales conference for the local F. B.
C). sales organization on January 19. All
of the road men were in for the gather-
ing.

The Rialto Theatre, Moberly, Mo., i-
to be reopened by H. M. Fort, formerly
of Oklahoma Citv, Okla.

The F'endleton, Pendleton and Finney
aveniLes, St. Louis, which has been taken
over by J. A. Sanowsky, will reopen
about Februarv 1.

Mr, and Mrs. I, W. Rodgers of Poplar
Blufl, Mo., will spend the remainder of
the winter in Florida.

()ut-ol-town exhibitors rii during the
week were John Polkuster, Eagle Thea-
tre. Livingstone, 111.; C. E. Brady, Broad-

Wesley, Gillespie. 111., and Bob Cluster
Johnston City, 111.

Suit has been filed in the St. Clan
County Circuit Court by the BellevilU
Bank and Trust Company to foreclo i
on a $1,982.72 second mortgage on tin
Rex Theatre, Belleville, 111. The sun
alleges that the mortgage was execute^!
on October 28, 1922, and that the intere-i
has not been paid when due. The dr
fendants named in the suit were Mary !■'
and Charles W. Gieselman, Noah and
Frank Bloomer and Michael J. Dillen
se.ger.

An unlawful detainer suit has been in
stituted against the present occupants cu
the Garrick Theatre, 513 Chestnut street,
the owners, the Garrick Building Com
pany, alleging that the burlesque shows
now being given in the house tend to
lower the rental value of the building.
The defendants are the Shubert and
Loew theatrical interests ; Joseph Oppen-
heimer, manager, and James James, al-
ternate manager. The house was leased
to the Shuberts twenty years ago. The
lease has two years to run. The present
occupants allege that the attempt to dis-
possess them is a move on the part of a
rival theatrical interest and an effort to
prove this contention will be made dur-
ing the trial of the suit.

On the night of January 13 Steve Kai-
man, owner-manager of the Baden and
O'Fallon Park Theatres, St. Louis, was
held up by two highwaymen near his
home. 2037 Adelaide avenue, and robbed
of $170, the receipts for the Baden Thea-
tre. The men apparently followed Kai-
man from the theatre in an automobile,
as shortly after he got off a street car
and started toward his home they drove
along side and compelled him to turn
over his money.

Two St. Louis theatres were entered
by burglars during the past week. On
the night of January 14 safe-blowers
cracked the safe of the Shaw Theatre.
3900 Shaw avenue, owned by the St. Louis
Amusement Company, and secured $400.
On January 17 robbers forced open a
door of the New Ashland Theatre, 3530
North Newstead avenue, and took a vio-
lin, saxophone, electric flash light and
projection machine tools from the opera-
tor's liooth. The loot was valued at $200
by tlie management.

way. Cape Girardeau,
Fulton, Mo.; Jim Reil
III; Charles Barber,

Mo.; John Pratt.
•, Princess, Alton,
'ilden. 111.; Oscar

USE

and

READ

Reel Journal

CLASSIFIED ADS

February 2. 1924

THE REEL JOURNAl

Page Eleven

NEWS NUGGETS

CURRENT RELEASES

Dorothy Farnum has completed the
scenario for the screen version of "The
Taming of the Shrew," in which Bebe
Daniels and Norman Kerry play the lead-
ing roles.

* ♦ *

Kin-tin-tin, the police dog hero of pic
ture fame, has started on a vaudeville
tour vvhicll will occupy several weeks,
after which he will begin his second pic-
ture for Warner Brothers. The dog is
a veteran of the World war, having been
taken from German trenches during an
engagement on the battle front.

* ♦ *

Dick Sutherland and "Wewpie" Mor-
gan have been engaged by Lloyd Hamd-
ton for parts in his new comedy, "Going
East," just starting into production.
I Sutherland will be remembered _as the
tough tramp in "Grandma's Boy."

* * *

Norman Shelby, belter known as "Kid"
McCoy, one of the greatest fighters in
the history of the prize ring, appears
with his famous cork screw punch in the
second episode of the "Telephone Girl'

series.

* * *

Frank Lloyd has completed the cast
for First National's film version of Saba-
tini's "The Sea Hawk." Milton Sills is
to play the dual character of Sir Oliver
■Tressiiian, the hakw of the sea and com-
mander of the corsairs of the Basha of
Algiers. Enid Bennett will be seen in the

leading feminine part.

* * *

Ilolman Day, author of many novels
and short stories and now a member of
First National's scenario staff, has been
loaned to Maurice Tourneur and M. C.
Levee to write the titles for "Torment,"
a recently completed feature.

* * *

The immense figure of a gold Buddha
which is used in a cabaret scene for "The
Shooting of Dan McGrew" is the big-
gest single film property ever built, ac
cording to figures issued by Metro. The
Buddha stands thirty-six feet high, is
eighteen feet wide and weighs one thou-
sand pounds.

* * *

The title of the Clyde Cook comedy
for rel.ease February 10 has been changed
•from "The Pony E.xpress" to "The

Broncho Express."

* * *

Al Parker has brought safely back from
the northern wilds of Quebec his coinpany
of Distinctive players who went there for
the exteriors of "Blood and Gold."

* * *

'..•^frdrce'^^-fayelte, widaly known .

In line with its expansion plans the
Hodkinson Corporation announces the
appointment of I.esley Mason as western
representative with headquarters in Los

-\ngeles.

* * *

■ From the gutter to the stars," is the
way in which the Regal Pictures Corpo-
ration describes the dramatic range of
"Love's Whirlpool," the first of the
James Kirkwood-Lila I..ee pictures, now
in production at the Ince studios for Hod-
kinson release, and the synopsis shows
thai there will be at least six ))ig melo-
dramatic sTuasbes in the story.

* * *

"Through the Dark," the Cosmopolitan
Corporation's picturization of Jack Boyle's
popular "Boston Blarkie" story, "The
Daughter of Mother McGinn," was hailed
by reviewers as the most thrilling crook
photoplay ever screened.

* * *

Irving Cummings, Universal director, is
l)usy preparing for the production of the
next Herbert Rawlinson feature while
the star is on "honeymoon location." Mr.
Rawlinson recently married Loraine Abi-
gail Long, a Detroit society girl.

Arcble

Josephson

President

HOTEL
BRAY

12th StJ-eet and
Baltimore Ave.
Kansas City, Itto.

Every employee of
the Hotel Bray from
porter to manager is
"on his toes" at all
times to see that you
are pleased. It is this
"Smiling Service"
that makes the Hotel
Bray a better place
to stay.

Absolutely
Fireproof

150 Outside Rooms

with Bath

$1.50 and Up

big production to be distributed by As-
sociated Exhibitors.

^ iiM>ylotplate6ii

^ 8'*«m/ Walnut -Kansas City

% Perfect Flatefforall
M printing hw^s

-'on time'service

Main 47 07

21^ A U CETOUS - J L-STEPmENSON - w C HODCRftS

WEEK OF FEBRUARY 3, 1924.
ASSOCIATED FIRST NATIONAL

When a Man's a Man, John Bowers (7).

CRESCENT
Always Late, Monty Banks (2).
Felix Laughs Last (1).

EDUCATIONAL
Neck and Neck, Mermaid (2).
Oh Girlsl. Cameo (1).
Kinograins. two each week.

FAMOUS PLAYERS
Pied Piper Malone, Thomas Meighan (7).

F. B. O.
Alimony, all star.

HODKINSON
Movie Chats. No. 105.
Fun From the Press. No. 75.

METRO
Thy Name Is Woman, Fred Niblo Prod. (R).

PATHE
The Cowboy Sheik. Will Rogers (2). _
Picking Peaches, Sennett-Langdon Comedy (2).
Man Who Would Ntit Die, Frontier Series (2).
Just a Minute, Hal Roach (1).
The Rat's Revenue, Aesop's Fable.
Pathe Review. No. 5.
Topics of the Day, No. 5.
Pathe News. Nos. 10-11.
Way of a Man, Episode 3.

RICHARDS & FLYNN
Jim Cameron's Wife, Wm. S. Hart (2).

STANDARD
The Battling Bucka'-oos. Bill Patton (5).

UNIVERSAL
Sporting Youth, Reginald Denny, Jewel (7).
Breathless Moment. Wm. Desmond (6).
Lone Larry, Kingsley Benedict, Western (2).
Keep^ Going, Jack Earle, Century (2).
ITniversal Comedy.
Ghost Ci^y, Episode 10,
International News, two each week,

VITAGRAPH
Love Bandit, Doris Ken yon (6).

CLASSIFIED

ADVERTISING

Two Cents per Woul Payable i;i Advance
No Ads Accepted for Less Than 50c.

FOR SALE

• SOO-seat theatre in town of 8,000. Just two
theatres. Guarantee this to be a money-maker.
Write C. M., Reel Journal. 2-i

\ MOVING PICTURE EQUIP.AENT

400 fine opera chairs ; 2 splendid Powers' late
model projectors, with motors, regulators, etc.;
excellent photoplay ers with hunti:-eds of rolls
of music : fans, display frames, large electric
sign reading Palace; everything complete for
up-to-date theatre ; must he moved April 1.
Come or address Palace Theatre, 932 Main
street, Kansas City, Mo. 2-3

PIANIST WANTS POSITION

Lady pianist wishes position in Kansas City
or vicinity. Picture and vaudeville experience.
Mrs. Gieselman, 1309 East 9th. Telephone Victor
S720, Unity Annex. 2-3

FOR SALE

On account of serious illness of husband will
sell picture show. Town twelve hundred.
.Moving into new building. Priced to sell. Iris
Theatre, Erie, Kas. 1-26

THEATRE LEASE WANTED

I want lease on a motion picture house.
IMust be good proposition. Send all particulars.
Address A. G., care of Reel Journal. 1-2')

OPERA CHAIRS FOR SALE

370 Opera Chairs for sale; at a bargain to
fiuick buyer. Address R. M.. Keel Journal. 1-J6

FOR SALE
Theatre building for f;ale; large seating ca-
pacity; town of four thousand; only show; in
Missouri. Don't write .unless you have five
thousiand cash.- Balance terms. Address C-11,
Keel Journal. i-19

FOR SALE

^rodern, up-to-date theatre. Capacity over 400
Location. Nnrthea-^tern Kansas County Seat:
population 2,400. No opposition. Good town to
live in. Now " producing better than $100 net
a week. Priced for quick sale to someone who
can appreciate a real buy at a low price. Ad-
dress H. W.. Reel Tournal.

THEATRE FOR SALE

Beautiful, up-to-the-niinute, steam heat. Ca-
pacity 400. All latest equipment. Location
Couny Seat, Northeastern Kansas. Population
4,000. Very reasonable rent; A real barvrain.
Address B: Hr, Reel Journal

"TheyVe All Been Money-

Makers"--says O. K, Mason

REGENl THEATRE

^^^

O. K. MASON, Manager

NEWTON, KANSAS

January 15, 1924

Filrr Classics.

Knsas City, Mo.

Gentlemen :

Another year has rolled around, and while none of

us can see the future, it is an easy matter to check up
the past and see where we have gotten the best results.

For the past ten days or more that is all I have
been doing, and after bal?ncmg my different records I
feel it only fair to Warner Bros, to say their Film Classic:,
hold an enviable position on my records, for, while they
have not all been record breakers, ihey have, all of them,

been money makers, rnd not a single one shows up on
the wrong side of the ledger.

March

KAHN

Such pictures cs "BRASS" and "WHERE THE NORTH
BEGINS" stand at the top of the list and undoubtedly
r nk with the best box-office pictures of the past year.

If Warner Bros, can only keep up the record they

March

KAHN

and

have made so f?r in my house, they can sure count me

and

WARNER

as one of their steady and staunch boosters for Film
Classics.

WARNER

Month

Advertising

Accessories

at Half Price

With All

Bookings

Yours very truly,

REGENT THEATRE.
OKM-EIR By 0. K. MASON.

M on th

Advertising

Accessories

at Half Price

With All

Bookings

115 West 17th Street
KANSAS CITY, MO.

AL KAHN,
Prcs. and Gen. M?r.

VOL. VII- No. 7

February 9. 1924

PRICE TEN CENTS

NOW READY FOR
YOU:

A VARIETY SHORT SUBJECT PROGRAM THAT WILL
GET THE MONEY:

THE WAY OF A .MAN (Pathe Serial) 2 Reels

Pathe Comedy — -— 2 Reels

Pathe News - 1 Reel

Screen Snapshots 1 Reel

Write us for prices on this six-reel show and let us prove to
you that this program will get the money.

When writing us ask for prices on
Club Booking Plan No. 30.

Pathe Exchange, Inc.

KANSAS CITY, MO. ST. LOUIS, MO.

I
I

PUBLISHED EVERY SATURDAY, 19TH & WYANDOTTE, KANSAS CITY MO

TWr r^ T-\f^j T ir*!-

Stationery Special

February Only

250 Letterheads, not

over 5 lines, black ink,

$2.00

250 XX 6 3-4 Enve-
lopes, with return card
$2.00

White paper. Sent post-
paid upon receipt of price.

Just a Card or a Call and You'll Get the

Service and Workmanship You have

Always Hoped For.

\^EYSTOJVf/

AP_RESSt

,\\ PR\NTERSAND /A ■
f UPUBLlSHrRS,// Y

THE KEYSTONE PRESS

I 9th h. Wyandotte Kansas City, Mo.

Phone Delaware 9763

51 rs

S a contribution to the world's Cinema Classics
"The Lullaby" will for years be remembered by the
millions who see it, as something bigger, something
finer, a photodramatic melody of the soul.

For Chester Bennett this picture is an accom-
plishment of which he may well be proud.

For Jane Novak "The Lullaby" is nothing short
of a personal triumph.

It is therefore, with justifiable pride, that Film
Booking Offices of America, Inc., announces for
release shortly —

"The

Lullaby''

Presented by

Chester

Bennett

Starring

Jane
Novak

that will be hailed 'round the world as a cinematographic mas-
ter-piece that sets a new standard.

It will not be necessary to present "The Lullaby" with the
usual blare and fanfare of trumpets.

Alone, and unaided, by virtue of its great power, its deep
appeal and its touching sentiment, will this picture be received
with acclaim in every part of the earth.

Plans of refinement are being perfected for its presenta-
tion in the foremost theatres throughout the land. Communi-
cation with your nearest F. B. 0. Exchange manager will bring
further details.

Film Booking Offices of America, Inc.

Snower Building, Kansas City, Mo.

3312 Olive Street, St. Louis, Mo.

127 South Hudson Avenue, Oklahoma City, Okla.

106 South Cross Street, Little Ro-k, Ark.

age

Four

THE REEL JOURNAL

February 9, 1924

Plan a Reorganization of the

M, P. r. O. of Western Missouri

Published Every Sntnrday by

REEL JOURNAL PUBLISHING CO.

19th and Wyandotte Sts.

KANSAS CITY, MO.

BEN SHLYEN

PiiIiIisInT and Editor

A Masterpiece

There are pictures, well directed
and well acted, which leave a pleas-
ant taste with the spectator. He is
satisfied that he has had entertain-
ment. That is all he asked for.
Occasionally there comes a picture
which provides a great deal more
than entertainment.

"The Hunchback of Notre Dame,"
Universal's special production which
is now showing at the Liberty Thea-
tre, is one such as this. Its scenes
are exception=)l with evidence of a
master hand behind each proceed-
ing and yet, we believe that the pic-
ture is taken from the rank of aver-
age film by the superb acting cf
Lon Chaney.

We can remember John Barry-
more in "Dr. lekyl ?nd Mr. Hyde"
and Norma Talmadge in "Smilin'
Through." Of all the pictures w^
have seen these two stand out pre-
eminent in our memory. Not be-
cause of exceptional photography,
or colorful settings, or immense
scenes, but because of the fine, hu-
man way in which the star in each
instance handled the role.

Chaney is accorded a remarkable
background in "The Hunchback."
Each supporting actor and actress 's
well fitted for the part and Patsy
Ruth Miller is a gem. The picture
seems as near perfection as any
that has been produced where an at-
tempt was made at such a lavish
scale. The photography, the mob
scenes, every detail is splendidly
handled.

Chancy, distorted. nii.ssliai>en and a-;
near a Iniinan fiasco as makeup could
make liim, carried the direct aiipcal of
the audience and more than one eye
gh'stened at the grotesque sorrcjw he im
veiled. His acting was a classic.

"The Hunchback of Notre Dame" is

.•\ group of exhibitors by design met
at the Baltimore Hotel last Tuesday.
The original design had been to have all
of the members of the M. P. T. O. of
Western Missouri represented, but aside
from these few the remainder developed
a case of. shyness and their absence had
the effect of changing the convention
into a business meeting wdth reorgani-
zation the principal topic.

The sad array of representation prob-
ably was the climax of a year or so of
slothful laxity on the part of the west-
ern association. Ever since Missouri
was divided into sections the power and
unity of both have been dormant.

One of the reasons assigned for the
'lilure of the western division to func-
tion whatsoever was that the directing
body was scattered and that there could
come any success only after the officers
were grouped in Kansas City.

CHARLES T. SEARS,
k'l--^ M. P. T. O. of Western Missouri.

The members debated a greater part
of the day and finally arrived at the
scheme outlined :

A sufficient sum of money, which was
subscribed at the meeting, will defray
the expenses of a party to be selected
on a tour of the western Missouri thea:
tres. It will be his duty to obtain dues
from every member and to explain the
advantages that a state organization can
give an exhibitor.

Then, if the exhibitors present a
friendly and willing spirit, the associa-
tion will be organized on a sound foot-
ing. New officers -will be chosen and
these undoubtedly will come from Kan-
sas City. As soon as sufficient funds
are forthcoming it is planned to hire a
manager, whose duties will be to per-
form the thousand and one things that a
president, who must look after his own

Sears, A. M. Eisner, T. C. Goodnight,
A. F. Baker and Jay Means was appoint-
ed to select the person who will tour ■
the western part of the state. An ad-
vertisement will be run in Sunday's paper
and a meeting will be held by this com-
mittee at the offices of the Kansas City
E.xliibitors' next Tuesday. These offices
will be shared by the state association
until such time as it is deeined advis-
able to rent a separate office.

The consolidation of the Kansas City
and the state associations was discussed
but w-ent no further than discussion. It
was decided to wait until the result of
the tour is announced before anything
definite is decided upon. Regardless of
any consolidation the Kansas City ex-
hibitors will retain their separate iden-
tity because, as A. M. Eisner, president,
explained, there are many questions
which deal strictly with Kansas City
theatres and wdiich must be handled by
the body.

In pointing out the advantages the
state association would possess if or-
ganized properly Eisner used the Kan-
sas City association as an example. He
told how the music tax had been fought
«o successfully that very few theatres
now were paying. He told how the slide
contract had been arranged witli the
Jones Store Co., whereby the association
was to profit at the rate of $300 a month.

It was pointed out mat there are
practically as many theatres in western
Missouri as there are in the state of
Kansas and that there was no reason why
the Western Missouri association could
not be as strong as the Jayhawker band.

This, in brief, outlines the process of
reorganization under wdiich the group
are working. Wlietiier or not the plans
formulated are successful only time can
tell. It is certain these exhibitors realize
that inunediate action is imperative.

In addition to the committee named
those from out of town who attended
were: D. Michael, Kirksville ; J. E.
Cdurtcr and C. R. Wilson, Liberty.

A. H. BLANK TO SHARE THE

EDUCATIONAL OFFICE

On account of the increased nundjer of
releases recently acquired by the A. H.
Blank Enterprises, it has necessitated
their securing larger exchange quarters.
They are moving this week and will share
the exchange offices with the Mid- West
Educational Film E,xchange.

We understand an announcement will
be made to the trade, next week, of the
newly acquired product which they will
distribute. The A. H. Blank Enterprises
have been doing business in this terri-
tory for several years and already en-
joy a very large independent business.

HctJlot JWan
^ut^suniier

February 9, 1924

THE REEL JOURNAL

Page Five

SAVE 25%

L A D I E S'

SKIRTS

25%

OFF

Old Price

L A D I E S'

SUITS

25%

OFF

Old Price

L A D I E S'

Winter Hats

25%

OFF

Old Price

L A D I E S'

COATS

25%

OFF

Old Price

HOUSE

DRESSES

25%

OFF

Old Price

L A D I E S'

SHOES

25%

OFF

Old Price

GENTLEMEN:

To cope with conditions in your territory and to grant the
same proportionate reduction to you that is granted your mer-
chant neighbors by the wholesale houses, the entire output of
this exchange will be marketed on ?, basis representing 20 per
cent reduction on all unit contra>cts with an additional 5 per cenl
for cash with contract. All prints guaranteed A-1 condition.

For your benefit,
RICf ARDS & FLYNN FILM CO.

FEATURES

OUT OF THE
ORDINARY

FEATURES--5 Reels

53 fH^rR^pTr"" C0MEDIES--2 Reels
40 ^Som^cVa'^sIn^c"' COMEDIES- 1 Reel
70 IZtE?"^' WESTERNS-2 Reels

BREATH-TAKING RAILROAD

HEART-STOPPING

DRAMAS "^ Keels

nA INTEREST BUILDING SCENICS

BUSINESS HOLDING

NOVELTIES- -A Keel

SOME OF THE STARS
Featured in these productions are:

Patsy Ruth Miller
Wm. S. Hart
Jack Hoxie
Tom Mix

Custin Farnum
Franklyn Farnum
Wm. Fairbanks
Jack Richardson

Cullen Landis
Mary Anderson
Monroe Salisbury
Etc., Etc., Etc.

MEN'S
SHIRTS

25%

OFF

Old Price

OVER-
COATS

25%

OFF

Old Price

MEN'S
SHOES

25%

OFF

Old Price

MEN'S
HATS

25%

OFF

Old Price

MEN'S
SUITS

25%

OFF

Old Price

EVERYTHING

TO WEAR

25%

OFF

Old Price

RICHARDS & FLYNN FILM COMPANY

113-115 WEST 18th ST.

KANSAS CITY, MO.

Page Six

THE REEL JOURNAL

February 9, 1924

VITAGRAPH IS IN ITS

TWENTY-SEVENTH YEAR

REPORTS A WIDESPREAD

EXHIBITOR INTEREST

PATHE TO MAKE TWO MORE
OF THE "PUNCH DRAMAS"

Vitagraph enters its twenty-seventli
year in the motion picture industry this
month. It was in 1897 that Wilham T.
Rock, Albert E. Smith and J. Stuart
Blackton met to join forces which re-
suhed in tlie organization of this, the
oldest existing motion picture corpora-
tion. Mr. Rock has passed on and his
holdings in the corporation are now held
by John B. Rock, his son. Mr. Blackton,
wdio for a short time produced inde-
pendently, is again witli Vitagraph, as is
Mr. Smith, who never lias relinquished
his position as president and active di-
rector of the company's destinies.

At the Vitagraph plant in Brooklyn
there are many employees who have been
in continuous service for many years. J.
B. French is the oldest in service. Mr.
French was engaged the year that Vita-
graph was formed and he has never
been employed by any other concern.
Second in point of service is Morris
Brenner of the negative department and
tliird is- Gus Wentz, who came to Vita-
graph in 1903.

Among the interesting exhibits in
President Smith's reception room at the
studios is one of the first combination
cameras and projection machines he ever
used. It was built by Mr. Smith him-
self in 1899 and was called the Jumbo.

KEY TOWNS ARE BOOKING

SANTA FE TRAIL SERIAL

The A. H. Blank Enterprises reports
that a great number of the key towns
in this territory have been closed for
the Santa Fe Trail Serial. It is reported
that a majority of sales have been made
to larger picture houses whose policy has
not included serial subjects; but on ac-
count of the particular box-office angle
that the Santa Fe Trail Serial carries,
they have booked it.

The Santa Fe Trail Serial besides be-
ing a serial of action, carries the added
prestige of being of historical and edu-
cational value. The opening scenes start
at Independence, Mo., and follow the
original Santa Fe Trail. It has proved
to be a record-breaker in other terri-
tories and from the start it has received
in this territory it looks like it is sutl-
to make serial history.

RADIO WILL BE USED TO PUT
OVER "AFTER THE BALL'

Through the application of Carl Ander-
son to Commissioner D, B. Carson, De-
partment of Commerce and Bureau of
Navigation, for right to install and op-
erate a radio broadcasting station, it be-
came known that Anderson Pictures is
planning to use the latest twentieth cen-
tury method of reaching the multitudes
fcr the putting Over of "After the Ball"
and also for direct and frequent com-
munication with members of Theatre
Owners organizations and the exchanges
of F. B. d. which are handling the pic-
ture^.

It is not generally known that Carl An-
derson was associated with Dr. Lee de
Forest who built the first broadcasting
station and invented the radio telephone,
lie did experimental work with Dr. de
Forest back in 1900 and is, himself, one
of the best known amateur radio op-

Harry Scott, feature sales manager for
Pathe, who visited the Kansas City
branch while on a recent tour of the ex-
changes, reported widespread interest in
the field in tlie new lineup of feature
product which Pathe will shortly make
available to the exhibitors of the coun-
try. He said sales personnel and ex-
hibitors were especially curious about the
new Harold Lloyd production, "Girl
Shy," and stated that Hal Roach's cur-
rent feature release, "The Call of the
Wild," was getting over unusually well.

Mr. Scott made a flying trip, leaving
for Cincinnati January 14 and returning
by way of Pittsburgh January 23. He
paid a visit to Kansas City Saturday, Jan-
uary 19.

"GIRL SHY" IS HAROLD

LLOYD'S LATEST COMEDY

The screens of the country shortly will
present what is declared in dispatches
from the Coast to be Harold Lloyd's
greatest comedy effort. "Girl Shy" has
been definitely selected as the release
title of Llody's latest comedy for Pathe,
which was made under the working title
of "The Girl Expert."

A preview of the comedy held Janu-
ary 16 before a regular theatre audience
at Hoyt's Long Beach was the occasion
of the following dispaicli from Los
Angeles :

" 'Girl Shy' preview was held at Hoyt's
Long Beach. Audience never laughed
heartier at Lloyd's comedies. The new
comedy is along the lines of 'Grandma's
Boy,' but contains more laughs. It also
lias plenty of thrills in the greatest chase
sequences ever put on the screen."

"Girl Shy" was directed b'y Fred New-
nieyer and Sam Taylor from a story writ-
ten by Sam Taylor, Ted Wilde and Tim
Whelan, with 'Tomm)' Gray assisting in
the "gag" department.

LLOYD HAS COMPLETED

CAST FOR "THE SEA HAWK"

With production well under way Frank
Lloyd has completed the cast for the big
spectacle he intends to make of Rafael
Sabatini's "The Sea Hawk," which, ac-
cording to the announcement, will be
one of the most important pictures on
First National's releasing schedule for
1924.

Milton Sills is to play the dual char-
acter of Sir Oliver Tressilian, later Sakr-
cl-Bahr, the hawk of the sea and com-
mander of the corsairs. Enid Bennett is
to play the leading feminine part, that of
Rosamund Godolpliin, an English gentle-
woman, a role similar to that of Maid
Marian in which she was seen in sui'
port of Douglas Fairbanks in "Roljiii
Hood." Lloyd Hughes will play Lionel
Tressilian, half-brother of Sir Oliver.

A BIG DEMAND FOR THE

REISSUE OF "MICKEY"

Mabel Normand's faculty lor keeping
in the spotlight of puliiic attention i'.
creating a widespread demand for her
greatest triumph, "Mickey," which has
been reissue<l by F. B. O., according to

Pathe News probably will release twn
or more single reel "Punch Dramas" on
the order of "Among the Missing," which
Pathe has acquired for release.

The forthcoming subjects to be made
along the same lines will be directed by
Will Nigh and will present different
casts in each instance. The same con-
densation of dramatic interest and light-
ning-like denouement that won for
"Among the Missing" the entliusiastie
approval of the New York critics will
again lie embodied in the two addition.il
members.

FRED QUIMBY TO HANDLE

THE UNIVERSAL SHORTS i

Fred C. Quimby, formerly assistant
general manager and director of ex- ,
clianges for Pathe. and more recently an
active figure in the independent field,
has been selected by Can Laemmie and
A\ Lichtman as Short Subjects manager
for the Universal Corporation. He will
direct the short subject handling in the
various exchanges.

Quimby's arrival at the Universal hoiiT'
office is said to presage a rejuvenation
and reorganization of the Universal
short subject situation. There will be
changes and additions to the force and
product calculated to place the com-
pany's one and two-reel releases high in
the industry-.

AFTER NEARLY TWO YEARS
"BEN HUR" READY TO FILM

Two years ago in June the Goldwyn
Pictures Corporation paid an enormous
sum of money to A. L. Erlanger, prom-
inent theatrical producer, for the film
rights to Lew Wallace's immortal story.
"Ben Hur." The story was to be filmed,
according to the Goldwyn company, as
soon as possible.

It is now a few months less than two
years since the announcement was made,
and preparations are just now drawing to
a close. Charles Brabin, who has been
chosen to direct the picture, is in Eu-
rope with his technical staff, and in a
few weeks actual production of the pic-
ture will start.

"HIS DARKER SELF" WILL BE

RELEASED BY HODKINSON

It is reiiorted from .-\lbert L. Grey's i
office that the Hodkinson Corporation
will distribute "His Darker Self," the
five-reel comedy produced at the D. W.
Griffith studio starring Lloyd Hamilton.

"His Darker Self" is the comedy orig-
inally scliednled as the vehicle for Al '
I(ils<in's debut as a screen star, but after '
;iii e.Khaustive survey of available screen
artists Mr. (iriffith finally selected Lloyd
Hannhiin I'nr tlic stellar role.

HetjSotiWan

February 9, 1924

THE REEL JOURNAL

Page Sev

F. B. 0. VICE-PRESIDENT

ISSUES A STATEMENT

INGENIOUS CAMPAIGN FOR
"THE DARLING OF NEW YORK"

Precious
Things

Come in Small
Packages

— that's an old adage.
But it sure rings true
when appHed to our
series of

2-REEL

Wm. S. HART
WESTERNS

They're Precious —
not in price — but in
VALUE to YOUR
box-office !

They just come in 2-reel cans
— but, man, oh man, they've
got the punch and power of
specials !

Send Us Those Dates Now!

Richards & Flynn

FILM EXCHANGE

113-115 West 18lh St.
KANSAS CITY

Confusion resulting from recent pub-
lished reports that the F. is. U. organi-
zation, formerly Robertson-Cole, is op-
crating under new ownership and man-
agement, led to the issuance of tlie fol-
lowing statement by J. I. Schnitzcr, vice
president of F. B. O. ;

"The financial control of Robertson-
Cole still remains in the hands of the
(irahams, bankers of England and Scot-
land. They have controlled the organi-
zation from its inception several years
ago and have seen it grow during the
last year or more into one of the most
flourishing concerns in the film industry.

"Owing to the fact that Messers. Cole
and Robertson have withdrawn from the
business and their names have no signifi-
cance, it was decided to drop the name
Roliertson-Cole and use instead the name
Film Booking Offices. Our studios at
Melrose avenue and Grower street, there-
fore, will henceforth be known as the F.
B. O. studios. The ownership remains the
same as it always has been."

"THE HILL BILLY" IS

READY FOR PREVIEW

Jack Pickford and his wife, Marilyn
Miller, will head the list of celebrities
who will attend the New York premiere
of Jack's new photoplay feature, "The
Hill Billy," a melodrama of the Kentucky
mountain regions cut from a John Fox,
Jr., pattern.

Final editing on the picture has just
been completed and release prints are
being made ready for shipment. Jack
Pickford is in New YorK to arrange for
the metropolitan showing and also to
seek new material for another produc-
tion. It has several times been reported
that Miss Miller will co-star with him
in this forthcoming production, and some
color is lent to this report by the fact
that Miss Miller has not renewed her
contract with the Ziegfeld organization.

LOUIS MAYER HAS SIGNED

DIRECTOR HOBART HENLEY

Through the co-operation of Univer-
sal's exploiteers in the various sections
of the country, Florence \\'allach of the
Century Film Corporation supervised an
extensive campaign on the openings of
Baby Peggy's first big production. "The
Darling of New York."

With the aid of Jean Belasco, Miss
Wallach arranged a decidedly novel
stunt contest in conjunction with the
showing of the picture in Kansas City
at the Liberty Theatre. .A.rrangements
were made with the different merchants
to plant ten youngsters resembling
Peggy in their stores at certain hours.
A 'double page truck was run in the
newspapers carrying an ad from each
merchant announcing that prizes of mer-
cliandise would be given to people identi-
fving the most Peggies. Each Peggy
gave the person identifying her a cou-
pon. A ticket-selling contest was or-
ganized among the school children and
the one selling the most tickets was
given a prize. The various exploitation
stunts in connection with this were as
ingenious as those used in other cities
where the picture was first shown.

Hobart Henley, one of the best known
directors, has been signed by Louis B.
Mayer to head a production unit with
the product to be released by Metro.
Henley'-s unit will be the third of the
Mayer Production organizations, the oth-
ers being the Fred Niblo unit and the
Reginald' Barker company.

Henlev is best known for his work
m directing many Universal featitres.
among them being "A Lady of Quality,"
"The Flirt" and "June Madness." He be-
gan his work in theatricals with' stock
comoanies and later appeared in the lead-
ing roles on the screen for some time
l)efore taking up the profession of di-
recting.

MADGE KENNEDY STARS

IN "THREE MILES OUT"

■Three Miles Out,'

acclaimed on its
first appearance on Broadway as the
very best entertainment given the public
liy the John Emerson-.-Knita Loos com-
bination, is to be distributed through .\s-
sociated Exhibitors.

Madge Kcnnedv is the featured player
with Harrison Ford in the leading male

EFFECT NATIONAL TIE-UP

FOR "RESTLESS WIVES"

A very effective commercial tie-up ha.^
been made for "Restless Wives." the lat-
est C. C. Burr release in which Doris
Kenvon is being featured. It is with the
Ingram Milkweed Cream. This concern
will get out a large number of show case
cards with a picture of Doris Kenyon
and these will be distributed throughout
the country to all drug and general stores
handling the Ingrajn product. "Restless
Wives"" is distributed by the Enterprise
Distributing Corporation.

EQUIPMENT DEALERS FORM

LOCAL CREDIT BUREAU

The Motion Picture Equipment Deal-
ers have formed a national association
and credit bureau of which the local
dealers are members, having also a local
credit bureau.

The purpose of this organization is to
expedite the payment of accounts due
these dealers, who have heretofore been
forced to extend liberal credit to the
purchasers of equipment and, who it
seems, hav.e been given last considera-
tion when it came to the payment of
bills bv exhibitors.

.A. credit rating of every buyer ot
theatre supplies will be kept and credit
and terms will be made by the supply
dealers accordingly. Theatre owners
v.ho have resorted to bad trade prac-
tices will be placed by this bureau on
a strictly cash or C. O. D. basis.

lUt^ot#an
But |to#er

Page Eight

THE REEL JOURNAL

February 9. 1924

Moving Along Movie Row

Homer (jill, well knov.n for his work as an exploiteer in
this territory, is now managing tlie Princess Theatre at
Sioux Citv, Iowa.

* * *

John J. Freidl, formerly Paramount exploiteer here,
has also gone into the theatre end of the businc5s. Jack
is located in Dallas, Texas.

* * *

Bob Carnie, formerly with Metro, is now Kansas rep-
resentative for Associated Exhibitors.

* ♦ «

It's been a long time since we last saw J. A. Quincy
of the Elite at Greenleaf, Kas. Jim was in town the other
day and quite merrily was inquiring about price on "The
Hunchback of Notre Dame." Tliere's a hopeful fellow
for vou.

* ♦ *

G. M. Reap has stepped out of the office of assistant
manager for Fox and is now doing special sales work on
the road. A. M. Van Dyke, formerly booker, has taken
over Reap's office duties, while B. J. Solige has come here
from Fox's Omaha office to do the booking.

* * *

We had with us this week :
I. Goldstein of Dodge City. On business.
Lee Gunnison Atchison. On business.
Herbert Thatcher, Abilene. On business.
And others.

* ^ *

Despite reports to the contrary, bookings on "A Woman
of Paris" with Edna Purviance have been given a de-
cided impetus, according to the United Artists branch
office.

* * *

Mrs. Wes Millington, formerly of the Crystal Theatre
at Ottawa, is ill at her home. She is trying hard to be-
lieve that the reason the salesman who were wont to pay
her visits have bpen in ignorance of this fact, but now
she knows there can be no excuse. She will appreciate
a call from any of the old gang.

* * *

The Broadmour Theatre has reopened with a new
heating system and has been newly decorated. A. M.
Eisner had a hand in the decorating and if he does say
it himself it is pretty nifty.

* * *

Following the three weeks' run of the "Hunchback of
Notre Dame" at the Liberty comes Mary Pickford in
"Rosita." "The "Hunchback" packed 'em the early part
of this week.

* » ♦

M. A. Levy, manager of the Fox exchange, is back
from New York where he attended a sales meeting. A
very good meeting and a fine time, he says.

* * *

E. E. Langdon, manager of Standard, says curtly to us :
"What about a note about us." We says :
"What about?" He says:
"Us."

* * «

The Missouri Theatre, after being kept in darkness
this week, opens Sunday with a mystery iilay titled "The
Monster." It was written by Crane \Vill)ur, well known
to motion picture fans. Wilbur also plays the leading role.
This play is said to make "The Bat" look like a bedtime
radio story. In which case bring along smelling salts.

* * *

The Liberty Theatre is running a slide asking the
opinion of the audience as regards the adfilms. Person-
allv, we believe thev are a nuisance in a downtown house.

* » *

•At the meeting of the M. P. T. O. ol Western Mis-
souri duri)ig a lull in the <lebates a joke was told of a
certain small town exhibitor wdio was so poor that each
night he showed his comedy first and then took the gate
receipts down to the depot to pay the express charges
on his feature.

* * ♦ ,

Sam Pjeni.Tmin. manaL'cr of the F. H. O. office at Okki-

Jack Gross and Mrs. Gross of the Eldorado Theatre

at Eldorado, Kas., saw the sights in our fair city during

a recent visit.

+ * *

R. W. Case, assistant manager of theatres for Uni-
versal and formerly manager of a theatre at Seattle, Wash.,
paid a visit to his folks wdio live in Kansas City. Mr. Case

is at the home office in New York.

* * *

H. E. Corbyn, formerly salesman for Associated First
National, has been appointed manager of the new exchange
opened by the A. H. Blank Enterprises. Mr. Corbyn has
built up a host of friends and it was through the efficient
work accomplished with First National that he was al-
lotted the newlv created position.

* * *

G. L. Hooper of the National Theatres Corp., of To-
peka, Kas., has accepted an appointment on the "Ex-
hibitors Advisory Board," which was instituted by the
Film Booking Offices.

Alount Valley, Kas., came up to
and, perhaps, the Gayety. He
the Liberty given

M. G. Kirkham of
see the "Hunchback"
brought with him a season's pass to
liim by a salesman. He goes back without it.

* * *

Sam Miller of Educational was out through the Kan-
sas kcv centers during the week, arriving home Thursday.

* * *

Jean Belasco, loquacious district manager for the
"Hunchback." was out of town for a couple of days. He
says that he slept soundly his first night back home and
remarked about it to his wife in the morning.

"Is that so," she answered, "come back again."
"Now what did she mean?" mused Jean.

* * *

Tom Eoland, owner of the Folly, Empress and Liberty
Theatres in Oklahoma City, is here with his brother, who
is ill at a hospital.

* * *

We asked Bill Warner if he wanted his name in the
paper and he said no because everybody knew him. But
what we really wanted to do was to say something nice
about him.

"Sees All,
Knows All"

A slogan known for fourteen years by
everyone. Twenty million persons, it
is estimated, see weekly the

Pathe News

There is probably nothing sold or ad-
vertised that is better known.

That's box-office value. It takes much
less effort to sell to the public some-
thing which it knows well than some-
thing it doesn't.

The theatre showing Pathe News has
prestige and good will from giving the
public what it wants.

The Exhibitor KNOWS that week by
week, number by number, Pathe News
is the best one-reel subject in the
world.

If youVe not showing it, call up the
Pathe exchange serving you — NOW!

February 9, 1924

THE REEL JOURNAL

Page Nine

CARE AND OILING OF MOVING PICTURE
MECHANISMS

SIMPLEX

Written By GLEN R. BLANC HARD

Head of the Repair Department of the Cole Theatre Supply Co.

B. P. FINEMAN IS GENERAL
MANAGER AT F. B. 0. PLANT

We have learned from our experience
in repairing all makes of moving picture
machines, and particularly mechanisms,
that each mechanism is a law unto itself;
that is, each requires its own particular
or individual attention.

The Simplex mechanism has, for in-
stance, the large drive shaft which has
a long bearing; also the intermediate
shaft which has a long bearing, while
the fly wheel shaft is also large and ha?
a long bearing. The takeup sprocket
shaft is also large. These working parts
are ground and fitted into the bearings
snugly. With a reasonable amount (if
oil these should not give any trouble.
They have oil tubes and oil holes which
should not be overlooked. Each bear-
ing has an oil inlet some place about it,
so be sure to find out where it is and
do the needful.

The top feed sprocket shaft has an
oil hole on the top of the mechanism
marked "OIL," although it is often over-
looked. On the right side of the mechan-
ism above the intermediate shaft bearing
there are two oil holes, one is to oil
the lower end of the vertical shaft and
bearing, the other is to oil the interme-
diate shaft.

The shutter shaft bracket has two oil
holes that oil two shafts : in other words,
it has four bearings on tne shutter shaft
and the shutter drive shaft. It has an
oil hole at the front end of the shutter
shaft bracket and also at the rear end,
but the oil holes are drilled down through
each bearing so that the one oil hole
will oil both bearings at each end of the
bracket. At the top end of the vertical
shaft there is a bracket that supports
the upper end of the vertical shaft which
has an oil hole also. Just above the large
intermediate gear there are two oil tubes,
one is to oil the main drive shaft, while
the other is to oil the take up feed
sprocket shaft.

The intermittent movement has three
bearings, one is on the star wheel shaft,
the second one is on the star wheel cam
shaft and the third one is on the fly
wheel shaft and gear. The intermittent
housing has two oil tubes, one furnishes
oil for the cam, star, shaft and brushing
and the other tube oils the fly wheel
shaft and also the cam shaft.

OIL for all the above mentioned should
be of the same weight or a good grade
light oil. Never use non-fluid oil in the
intermittent housing; this is true of the
intermittent movement of any machine.
Do not use castor oil in any part of the

machine, and do not use graphite. A
few drops of oil on the train of gears is
good practice ; however, some oil will
work from the bearings and get to the
mesh of the gears.

The mechanical speed control is simple
and has some oil holes. The friction
leather disc wheel bearing within itself
runs on a shaft that attaches to the base
of the mechanism the double steel grip-
ping discs that propel the leather disc.
The large belt pulley that propels the
doi:ble discs has a self-closing oil hole
and should not be overlooked.

The Simplex Projector is a fine piece of
mechanism and should be treated as such,
with plenty of good oil (not heavy oil)
and with proper handling will give good
service. At no time should the machine
run hard and if it does there is a cause
for it. There is either too heavy an oil
or else some bearing is not getting oil
properly. If the mechanism seems to pull
hard the motor should be released and
the crank should be used to feel out the
cause. If after you have oiled the
mechanism thoroughly and still the ma-
chine runs hard, it will then be necessary
to feel each of the shafts to find out
which is running tight. If such is the
case, first see that the oil is getting to
the shaft, then run the machine empty
and slowly for a few minutes, occasion-
ally adding oil and in this way you may
lubricate a dry bearing without tearing
down the mechanism or sending it into
the shop.

It is well to mention, that in case the
machine starts to run tight do not try
to force it. If the bearing has run drj'
and the machine has stuck tight, the
only thing to do is to take the machine
apart. This should be done very care-
fully and with good tools. If you have
not the place and the tools the writer
suggests that you send the same into the
repair shop. As we have said before,
take care of the moving picture machine
and it will do its part.

NEXT WEEK— THE MOTIOGRAPH
MECHANISM WILL BE DISCUSSED.

QUESTIONS '^r"'" operators or Ex-

— ■ hibitors regarding any

machine will be gladly ansM^ered by
this department

THEY HAVE A FRAGRANCE
ALL THEIR OWN—

"Say It With Flowers"
THE OWL FLORISTS

BILL LEVY

14 East 12th St. Kansas City, Mo.

Phone Harrison 4791

Marcus I.ocw. president of Metro,
signed Frank Borzage, director of "Hu-
moresiiue," under a long term contract
under which he will direct a special
series of productions for Metro.
* ♦ *

Reginald Barker's latest production for
the Metro-Louis B. Mayer forces, which
has been in .iroduction under the tenta-
tive title of "Women Who Wait," will
be released as "Her Man."

Coincident with the arrrval of Vice
President J. I. Schnitzer from the New
'^'ork office was the appointment of B.
P. Fineman as the new general manager
liy the directors of the company produc-
tion activities at the big F. B. O. plant.

First to get under way are the new
"Telephone Girl" series based on the H.
C. Witwer stories glorifying the tele-
phone girl and which are now appearing
in monthly installments in the Cosmopoli-
tan Magazine.

Each episode of the twelve will feature
a new leading man to play opposite Miss
Vaughn, who will retain stellar honors
throughout. Eddie Hearn, popular young
actor under contract to F. B. O., plays
the leadin,g male role in episode 2, while
George O'Hara serves in a like capacity
in episode 3.

Emory Johnson is shooting some of
the big scenes of "Swords and Plow-
shares," his next big attraction. The
story is by Johnson's mother, Emilie
Johnson.

Independent producers are also camp-
ing in large numbers on the F. B. O. lot.
William Seiter will soon begin "Listen,
Lester" for the Sacramento Pictures Cor-
poration. Carlos Attractions also will
begin this week a new picture featur-
ing Richard Talmadge.

WARNER TO ARRANGE FOR

BRITISH DISTRIBUTION

Albert Warner sailed recently on the
Majestic for England to confer with Ar-
thur Clavering, head of the Film Book-
ing Offices, Ltd., on British distribution
for the twenty productions announced bv
Warner Brothers for 1924-25. Mr. War-
ner expects to return immediately after
arrangements have been effected abroad.
F. B. O. have successfully handled the
other two blocks of pictures released by
Warner Brothers in the past: the
"Seven" for 1922-23 and the "Big Eight-
een" for 1923-24.

METRO STUDIOS WINDING

UP THE SEASON'S PICTURES

The regularity with which the Metro
studios in Hollywood are completing the
list of this season's productions speaks
volumes for the efficiency of the organi-
zation on the Coast. The latest picture
to be finished is "Happiness," a prim
of which was brought East several days
ago by Laurette Taylor. "Happiness" is
the second screen venture Miss Taylor
has made away from her greatest love,
the stage, on which she figures as one
of America's greatest actresses. Miss
Taylor will also make a film for Metro
of her other big stage success, "One
Night in Rome."

Heti^otiWait

Page Ten

THE REEL JOURNAL

February 9, 1924

ST. LOUIS TRADE EVENTS

Newspaper correspondents, public of-
ficials, hotel attaches and the natives of
Jefferson City, Mo., were thrilled Janu-
ary* 22 when "Fatty" Arbuckle appeared
with counsel to institute some sort of
proceedings before the Missouri Supreme
Court to compel motion picture exhibi-
tors of Missouri to show Arbucklc's
films.

The newspapers of the state carried
first-page items on the move and then
the secret was let out. It wasn't "Fatty"
l.iut his - doul>le, Eugene Gebbardt, St.
Louis druggist, who with Joe Tall, an
attorney, had ' gone to the capitol on
some legal matters for a corporation in
which they were interested.

Cebbardt liears a remarkable resem-
blance to Arbuckle and when registering
at the hotel wrote "Fatty Arbuckle, San
Francisco. Questioned as to his visit the
bogus "Fatty" referred the cjuestioners to
his attorney. Tall, who told'' the corres-
pondents they Avere there to get some
sort of relief in the Supreme Court from
the discrimination against Arbuckle.

The party had departed from Jefferson
City before it developed tlie whole af-
fair was a practical joke.

Leo Keiler of Paducah, Ky., plans to
winter in California and will depart for
the Coast this week.

C. Ferris of Arthur, 111., has taken over
the Gem Theatre, Lovington, 111.

Frasina and Frasaro have purchased
the Strand, Mattoon, 111., from the Saun-
ders Amusement Company.

The Film Board of Trade gave a ban-
quet to the salesmen working out of St.
Louis at the Melbourne Hotel Saturday
evening, January 25. Roy Britton, chief
counsel for the Board, was the principal
speaker.

Out-of-town exhibitors seen along Pic-
ture Row during the week included Tom
Reed. Duquoin, 111.: T. Evans, Glen Car-
bon: Price, Oblong ,111.; E. Franklin, Car-
lisle, III.; Charley Barber, Tilden : Robert
Cluster, Johnston City: E. Weeks, Staun-
ton, III.; Curlcy Lawson, Mount Olive.

By David F. Barrett

BOGUS "FATTY" ARBUCKLE
HAS A LAUGH AT JEFF CITY

Clcve Adams, district manager for F.
B. O., departed January 24 for Little
Rock, Ark., where he w-ill spend several
days in meeting salesmen, exiiibitors, etc.

Mrs. Frank Paul of the Marvel Thea
tre, Gerlinville, III.,- and H. t:. Tuttle f'
Leadwood, Mo., "Wtre visitors.

BRIGHT BITS

and
NEWSY NOTES

City Salesman Jack O'Neil has closed
a contract with Skouras Bros, for the
exclusive use of Pathe New's in practi-
cally all of their suburban theatres.

Reports from the local Pathe office in-
dicate that the big Western serial, "The
Way of a Man," is breaking all previous
St. Louis booking records.

A petition for a receiver and dissolu-
tion of partnership for the theatre at
205 Main street. Little Rock, Ark., and
the Community Theatre, Pine Bluff, Ark.,
was filed in the Chancery Court at Lit-
tle Rock, Ark., January 23 by L, V. Cas-
sinelli against his partner, Roland Siegel.
Cassinelli manages the house in Little
Rock, while Siegel has charge of the
Pine Bluff theatre. Cassinelli in his pe-
tition alleges that Siegel failed to ad-
vance necsesary finances for the success-
ful operation of the houses as he had
agreed to; had failed to keep proper rec-
ords and refused to make an accounting,
Siegel has denied all of Cassinelli's alle-
.gations.

St. John's Methodist church, Washing-
ton and Kingshighway boulevards, St.
Louis, held its first moving picture show-
January 25. The program consisted of
a two-reel special showing the activities
of the church, a two-reel Bible story and
a two-reel Chaplin comedy. The shows
will be a regular feature ot the church.

Ed A. Alperson, formerly manager of
the Omaha, Neb., First National office,
has succeeded Barney Rosenthal as resi-
dent St. Louis manager for Universal
pictures. R. J. McManus', formerly St.
Louis manager for Famous Playcrs-
Lasky Corporation, has been named St.
Louis sales manager for Universal. Tliey
have already assumed their duties. Will
Haynes, lately with Goldwyn, has also
been added to the Universal sales staff
and will make Southern Illinois, while E-:l
Hurley has taken over the exploitation
for "The Hunchback of Notre Dame" in
the St. Lom's district.

handle the business of liis circuit there.
He has houses in Nevada, Brookfield,
Marshall, and Boneville, O., and Parsons
and Chanute, Kas.

Hershel Stewart, manager of the big
Grand Avenue House, has closed a con
tract for the Pathe one and two-reel
comedy product, including the Hal Roach
one-reelers and the two-reel Ben Tur-
pin's and Langdon-Sennett's.

Edward Forth plans to reopen the Rial-
to Theatre, Moberly, Mo., about Februarv
}:>■ He is making extensive repairs and
improvements to the house.

Fred A. Wasgien, formerly manager of
the McGraw Theatre, Brookfield, Mo.,
has accepted a position in the sales or-
ganization of the local First National of-
fice. He will travel territory B, while
Harry Pitner, wlio formerly liad that di-
trirt, takes over Territory C. Lee Cham
berlain has succeeded Wasgien as mana
.ger of the McGraw Theatre.

( harles T. Sears has estabbMu-rl .rfn-

Moberly, Mo., newspapers have recent-
ly highly complimented J. E. Hayes, man-
ager of the Grand Theatre, for the man-
ner in which he conducts his theatre
and the class of shows he has been giv-
ing to his patrons. He is very proud of
this unsolicited and unpaid-for press
notice.

The Princess Theatre, Baldwin, Kas.,
has closed for the winter.

Harry Weiss, local manager for First
National, has been requested to deliver
a series of eight lectures on Salesman-
ship at Soldan High School. The local
film colony is very proud that one of its
members has been selected for this hon-
or. Other prominent leaders of St. Louis'
business world will make similar talks to
the high school students.

Creditors and stockholders of the Con-
solidated Theatres and Realty Corpora-
tion, now in the hands of a receiver, will
meet in Indianapolis, Ind., on February
7 to decide oji the future of the com-
pany. The chief point to be decided at
the gathering whether the company shall
be reorganized or its assets liquidated.
St. Louis filmdom is interested in the
meeting because the company's houses
at Evansville, Terre Haute and Clinton.
Ind., were served from the St. Louis ex-
changes.

C. p. Hill, local manager for W. W.
Hodkinson Corporation, recently starred
in the role of First Aide to Daniel Cupid.
For some time H. E, Boswell had been
making the Tennessee territory for Hill,
but a few weeks ago the manager de-
cided to transfer Boswell to the South-
ern Illinois field. It now developes that
is the very move the Little Dan was
waiting for, because on Saturday, Janu-
ary 18, Boswell took unto liimself a'wife.
The bride hails from Clarksvillc, Tenn ,
and is a very charming young Iad\-. We
don't blame Boswell nor does Hill. Ab-
sence naturally makes the heart grow
fonder and marriage is something that
must go on.

Rueben Emery, manager of the F. B.
O. branch in Memphis. Tenn., has re-
signed to accept a post at Atlanta, Ga.,
and has been succeeded by C. L. Hick-
man, who formerly travelled Southern
Illinois out of St. Louis. Milton Gold-
baum, for ten years Southern Illinois
salesman for Universal, has joined Toin
McKcan's F. B. O. organization and is
making his old territory again.

The Ketchuni .'\muscnicnt Company re-
opened the Chippewa Theatre, Broadway
near Chippewa street, February 1. This
company recently purchased the Chippew .-i

'iiirl 4ti« AiiK^ft Tli^.,4-..^.. : r-i 1..

February 9. 1924

THE REEL J U R N A I

Page Eleven

NEWS NUGGETS

CURRENT RELEASES

Si.uiuir Tenislodf Beniardia. royal con-
sul c)t' Italy in this country, and a party
(if friends were guests of Metro at a
Iierfoniiance of Rex Ingram's "Scara-
inoiiche" at the Forty-fourtli Sitreet Thea-
tre on Broadway.

* * *

Douglas MacLean in '"'["he Yankee
Consul,'' his adaptation oi the Henry
Blossom-Alfred G. Robyn musical comedy
hit. broke all Saturday attendance rec-
ords at the Fenway Theatre, Boston, at
the opening of its world premiere.

* * *

After a country-wide search in which
thousands of photographs were examined
and more than a hundred actors, includ-
ing a number of Broadway stars, were
interviewed in person, Arthur Dewey has
been selected by D. W. Griffith to por-
tray the role of George Washington in
"America," the photodrama of the War
of Independence. Mr. Dewey was se-
lected because he was adjudged to have
the greatest and most periect physical
resemblance to Washington.

* * *

Mae Busch has been engaged by Ar-
thur H. Sawyer for an important role
in "The Shooting of Dan McGrew-."

* * *

Tom Wilson, character actor under
contract to F. B. O., has been cast for
a role in episode 3 of the H. C. Witwer
"Telephone Girl" series in which Alberta
Vaughn is featured.

* * *

C. (iraham Baker, cditor-iu-chief of
Vitagraph, has sent the finished script
of a new story which it is planned David
Smith will produce after he finishes
"Borrowed Husbands." The final title
for the picture has not been chosen.

* * *

Producer Harry Rapf announced the
complete cast of "Broadway After Dark,"
the featured players being Adolphe Men-
jou, Anna Q. Nilsson. Norma Shearer.
Carmel Myers, Vera Lewis and Willar.l
l.oui.-:.

* * *

Bea Van, author-director of the "Fight-
ing Blood" series, is at work on the script
for "Druscilla With a Million," a novel
soon to be put into production at the F.
B. {). studios.

* * *

The announcement of the United States
Shipping Board that "George Washing-
ton, Jr.," would l)e shown aboard the
Leviathan liner on its next outbound voy-
age is viewed by Warner Brothers with
considerable pride.

* * *

"Lillies of the Field." a Cormne Grif-
fith production for First National release,
has been completed and is ready for the
rutting rooms. It will be released na-
tionallv in March.

Maurice Tourneur. who will next direri
"The White Moth," has signed Barbara
LaMarr for the leading role. Miss L:i

Marr recently returned from Rome.

* * *

(joldwyn pictures announces that it
has renewed its contract with Mae Busch
for an extended period of time, as a re-
ward for the excellence of her charac-
terization of Bessie Collister in Victor
SeastroiTi's "Name the Man."

* * *

Metro has purchased Edwin Lefevre's
famous story, "Face to Face," as a
starring vehicle for Viola Dana for the
1924-192.1 season. The story appeared
recentlv in the Saturdav Evening Po^t.

* * *

B. F. Fineman, general manager of thj
F. B. O. studios, announced the appoint-
ment of Frank Ormston as art director.
Ormston succeeds William Heywood, who

resigned recently.

* * *

Rupert Hughes has finished photogra
phy on his picture concerning women in
business, "True As Steel," which went
into production in December. The pic-
ture was made in its entirety at the Gold-
wyn studios.

Archie

Josephson,

President

HOTEL
BRAY

12th Street and
Baltimore Ave.
Kansas City, Mo.

Every employee of
the Hotel Bray tro-n
porter to manager i-s
"ou his toes" at •^A
times to see that yoti
are pleased. It is this
"Smiling Service"
that makes the Hotel
Eray a better place
to stay.

Absolutely
Fireproof

150 Outside Rooms

with Bath

$1.50 and Up

EVERYTHING FOR THE

THEATRE BUT THE FILM

CARBONS
MINUSA SCREENS
COMPENSATORS
RHEOSTATS
OPERA CHAIRS
MAZDA LAMP EQUIPMENT
• MOTIOGRAPH PROJECTORS

CHAS. M. STEBBINS

Picture Supply Co.

1028 Main St.

Kansas City, Mo

WEEK OF FEBRUARY 10, 1924
ASSOCIATED FIRST NATIONAL

1 hf Love Master, with SlrongJleart (7).

CRESCENT
Hats, Sid Smith (2).
Felix Fills the Shortage (1).

EDUCATIONAL
Aggravating Papa, Christie Comedy (2).
Tlic Pony Express. Clyde Cook Comedy (2).
Tlie Honiemaker, Wilderness Tales (1).
The Butterfly. Secrets of Life (I).
Kinograms, two each week.

ENTERPRISE
Three o'clock in the Alorning, Constance Bin-
ney (6).

FAMOUS PLAYERS
Shadows of Paris, Pola Negri (7).

FOX
Eyes of the Forest, Tom iVlix (5).
.Tust Off Broadway, John Gilbert (6).
Cupid's Fireman, Chas. Jones (5).
No Motlicr to Guide Her, All-star (7).
Munko's a la i\Iode, Imperial Comedy (2).
Kough Sailing, Sun'^hine Comedy (2).
Slow and Sure, AI St. John Comedy (2).
Fox News.

GOLDWYN
Name the Man, .Ml-star (S). ,

HODKINSON
Movie Chats.
Fun From the Press.

METRO
The LTninvited Guest. Williamson-Techni-
color.

PATHE
Big Business, Our Gang Comedy.
Power of Smoke, Hal Roach (1).
Animal Athletes, Spovtlight (1).
Good Old College Days, Fable.
Way of a Man. Epi-'ode 4.
Topics of the Day, No. 6.
I'athe Review. No. 6.
Pathe News, Nos. 12-1.'.

STANDARD
The Battling Biickaroo. Bill Patton (5).

UNITED ARTISTS
Kosita, Mary Picl<ford (9).

UNIVERSAL
Jack O' Clubs, Herliert Rawlinson C5).
Gho«t City, Episode 11.
Hail to the Chief. Leather Pushers (2).
You're Next. Century Comedv (2).
International News, two e-^ch week.

VITAGRAPH
On the Banks of the Wabash, Mary Carr (71.

CLASSIFIED

ADVERTISING

Two Certs per Wo:(l Payable in Arlvaiici
No Ads Accepted for Less Than 50c

FOR SALE

500-seat theatre in town of 8,000. Just two
thentres. Guarantee this to be a money-maker.
Write C. M., Reel Journal. 2-.i

MOVING PICTURE EQUIP ENT

400 fine opera chairs; 2 si)lendid Pitwirs' lali.-
model projectors, with motors, regulators, etc. ;
f xceileiit pliotoplayers with hund eds of rolU
of music; fans, display frames, large electric
sign reading Palace; everything complete for
up-to-date theatre ; must be moved April i.
Come or address Palace Theatre, 932 Main
street. Kansas City, Mo. ?-.?

PIANIST WANTS POSITION

r.,ady pianist wishes position in Kansas Cit^'

or vicinity. Picture and vaudeville experience.

Mrs. Gieselman, 1309 East 9th. Telephone Victor

S720. Unity Annex. 2-3

FOR SALE

On account of serious illness of husband will
sell picture show. Town twelve hundred.
Moving into new" building. Priced to sell. Ins
Theatre. Erie, Kas. 1-26

THEATRE LEASE WANTED

T want lease on a motion picture house.
Muvt be good proposition. Send all particulars-
Address A. G., care of Keel Journal. 1-2t

THEATRE FOR SALE
Beautiful, up- tothe -minute, steam heat. Ca-
pacity 400. All latest efjnipment. Location
Couny Seat, Northeastern Kansas. Population
4,fl00, Very reasonable rent. A real bargain.
Address B. IT.. Reel Journal.

FOR SALE

Theatre building for sale; large seating ca-
pacity; town of four thousand; only show; in
Missouri. Don't write unless yon have fi^'e
thousand cash. Balance terms. Address C-11.
Keel Journal. i-W

H. R. Barker KNOWS They Ve Big

and tells his public about it in
large newspaper space.

March

KAHN

and

WARNER
Month

Advertising

Accessories

at Half Price

With All

Bookings

ANNOUNCEMENT

The Grand Theatre
Changes Its Policy

"Only Big First Run Pictures"

The management of the Grand Theatre has just received approved
contract from the New 'N'nrk office fur tlie exchi'.ive first run slKiwinT
of all the new

Warner Bros. Classics and Preferred Pictures

Our investigations lately have convinced us that the public .iiiiire
ciate only the best in cinema productions, therefore our cliangc of policy.
On the first three days of each week we will run only the "Big First
Run Productions," with the exception of Road Shows occasionally. When
we say big productions we mean it, and the quickest and best way that
we know of to accjuaint the public of these facts is to run pictures that
are actually big. The reason we bought the new "Warner Bros.
Classics" is we don't have to tell the public that these pictures are big,
as they are aware of the fact. Every Big First Run Theatre throughoul
the country has contracted for these productions from Grauman's Million
Dollar Theatre of Los Angeles to the Rivoli of New York City. Mr.
Newman of the Newman Theatre of Kansas City, Mo., and Mr. Stanley
Chambers of the ^Milier Theatre of Wichita, have contracted for all new
Warner Bros. Productions. We merely mention this as there may be
a few that are not familiar with these productions.

Starting Januarv 28*h, 29th and 3nth we will run David Belasco's big
stage success "The Gold Diggers," featuring Hope Hampton, Wyndhani
Standing, Alec Francis, Louise Fazenda and a big cast. This production
was personally supervised by Mr, Belasco.

Coming Febru;irv 11th, 12th, I3th Geo. M. Cohan's great racing drain.i,
"Little Johnny .lones," featuring Johnnv Hincs.

F'ebruary 18th, 19th, 20th "The Virginian," a southern romance
from that book, featuring Kenneth Harlan and Florence Vidor.

February 2.Sth, 2'ith. 27th, Lenore Ulric in David Belasco'^
Rose."

Coming — "Lucretia Lombard," a drama of flaming passions
big productions will be announced in the near future.

Remember, every one of these pictures will have a first run at the
Miller or Palace Theatre in Wichita and the Newman and Royal al
Kansas City, Mo.

IF YOU APPRECIATE THE BEST IN PICTURES DON'T FAIL
TO SEE THESE BIG PRODUCTIONS.

H. R. BARKER, Mgr.

Grand Theatre.

t a k i' 1 1
"Tiger

passions. ()tlur

Reproduction of
3-column, 10-inch
advertisement in
Winfield Free
Press, Wednes-
day, Jan. 23, 1921.

— And YOUR patrons know they're h'lg, also. An announcement o( this kin J
is a proud one for any theatre owner to make. And such nroduct as WAR-
NER BROS. CLASSICS OF THE SCREEN certainly adds prestige to his theatre.

115 West 17th Street
KANSAS CITY, MO.

AL KAHN,
Pres. and Gen. Mgr.

VOL. VII— No. 8

February 16, 1924

PRICE TEN CENTS

i
I

I
I

Hundreds Just Like It!

HUDSON PUBLIC SCHOOLS

January 16, 1924.
Yale University Press,
New Haven, Conn.

Attention: Mr. Donaldson

Gentlemen:

I appreciate the work that you are doing in giving
the public in picture form some of the "Chronicles of
America." This effort has our highest endorsement, as it
must have from all educators and others interested in what
our young people see and do. You are attempting a most
interesting work, and 1 hope that it will prove practical
and highly successful. I shall be very glad to co-operate
in every way in this work so far as my own territory is
concerned.

Very truly yours,
(Signed) MONTGOMERY C. SMITH,

Superintendent.

When Are You Going To Fall in Line?

Remember they will be released for
33 months. You are going to book
them some time — so why not now?

Pathe Exchange, Inc.

i
I

PUBLISHED EVERY SATURDAY, I9TH & WYANDOTTE, KANSAS CITY, MO.

RV RFFI inilRNAI PIIRI l<;MINr. mMPANY TWn nm I ARQ A VRAR

Chalk up

5 more

winnerspr

CarlLaemmle

Spattm

Youtb

BijronhlorgavisDazzUug story qftheyouptger Set

shrrmgRmiNALD DENNY

Universal Jewel

Oireckd by fmRY POLLARD

M^:

Fools

lehwdy

II -ry^

cm:

ANNIVERSARY
MONIK:

lS84^Bri924

mt Mdam's Amazing Life Story, "My Mamie Rose

mug MARY PHILBIN

iversal Jewel

■Mbi IRVING CUMMINGS

The Law
ForJbiK

;6'

Hg Story with a Big Cast including Baby Peggy

>!ertSUiS''SkauorFsire'l(agdenSlevenson'JoeDowliiig
hmlDelsh'Wimfied BrijSon^Bobbij Bowes

liversal Jewel

ted by JESSE liOBBINS

ANNnXRiABY
MONTH

1884^1^1934

Page Four

PnbUshed Every Sntnrdny by
REEL JOURNAL PUBLISHING CO.

19th and Wyandotte Sts.
KANSAS CITY, MO.

BEN SHLYEN

Piiblislipr and Editor

Telephone Delaware 9763

St. Loui.s Correspondent
DAVID F. BAHUETT
374S Meraniee Avenue

Ne^v York Representative

TOM HAMLIN

I,oew Building;, Times Square

Clinnge ol advertising must reaeh this
office not later than Tuesday of each
week, otherwise same copy t*'II1 be run.

Clrculntine In Mlssonri, Kansas. Northern

Oklahoma^ Arkan&ns and

Southern Illinois.

There's Many A Slip

The possibilities for the repeal of the
admission taxes seem now more favorabl;;
than ever. But then — there's many a
shp twixt the cup and the Hp — and no
action to secure this repeal should bs
halted.

Every effort on the part of exhibitors
ill this regard must be carried through to
the last degree, for until the final vote
is cast in Congress no victory has been
earned.

When the exhibitors began their cam-
paign in this measure nearly six months
ago the Motion Picture Theatre Owners
of Kansas at their convention held at
Wichita pledged themselves to secure
signatures on petitions seeking the re-
peal of the admission tax, which would
be sent to Washington. They also prom-
ised to write to their representatives and
congressmen. How many have done
this?

Every member of the Kansas exliibi-
tors organization was furnished with pe-
tition blanks. But so far only a few
exhibitors have returned them. Prob-
ably newspaper reports have caused the
delinquent ones to feel that their victory
was assured. But it isn't yet— though
everything seems favorable. The fellow
who stopped on third base to congratu-
late himself didn't reach home. You've
got to keep going if you expect to "ar-
rive" at the finish. And that is what
we urge all exhibitors, who want the ad-
mission tax repealed, to do.

Don't wait. Get busy now. (let those
petitions signed and send them into tlu-
headquarters of your state organization.
And write that letter now to your rep-
resentative and your congressman.

Nothing worthwhile was ever gotten
by just waiting for it. You've got to go

THE REEL JOURNAL

SEN. CURTIS REPLIES TO

EXHIBITOR ON TAX MATTER

Conrad Gabriel, exhibitor at Garden
City, Kas., informs us that he has writ-
ten Senator Charles Curtis on the tax
reduction subject and that the Senator
replied to his letter, stating that the
newspaper report Mr. Gabriel read did
not give his statement as he gave it
out. Senator Curtis' letter follows :

January 24. 1924.
Mv Dear Gabriel:

i have your letter of January 21,
and judge from what you write that
the paper you read did not give my
statement as I gave it out.

My suggestions were only intended
for consideration, and I heartily
agree with you that the smaller
theatres should not be taxed, and so
far as I am concerned, would be
willing to remove the tax on admis-
sions below fifty cents. But my idea
was to have them increase the tax
on large admissions to prize fights,
sporting events, clubs and other
places of amusement where high
prices are charged.

I thank you for writing me, and as-
sure you I always want to hear from
my friends at home, and I have no
desire to do an injustiee to any in-
dustry.

With kindest regards, I am
Very truly yours,
(Signed) 'CHARLES CURTIS.
C. Gabriel, Esq,,

The Garden Amusement Company.
Garden City, Kansas.

KINOGRAMS NEWS SCORES

"BEAT" IN KANSAS CITY

A remarkable example of news reel ef-
ficiency was exhibited last Sunday when
the Newman Theatre showed a Kinogram
film covering the death of Ex-President
Wilson eight hours after the report of
his death. The local Kinogram distribu-
tor received the special reel from the
New York offices late Sunday afternoon,
and it was immediately rushed to the
Newman Theatre in time for the first
evening performance.

The reel, which contained views of the
former President taken in the last few
months, was prepared shortly before his
death and was sent to tlie Educational
Film exchange office in Kansas City td
be released in case death occurred.

WEIR SUCCEEDS JOSEPH

AS UNIVERSAL MANAGER

L. W. Weir, formerly assistant division
manager in the West for Universal, has
succeeded Maurice Joseph as manager of
the Kansas City branch of the Universal
film exchange. Mr. Joseph has not an-
nounced his plans for the future, hut it
is stated by the local office that he will
go into business for himself.

HetJlotinan
^ut^jiunber

February 16. 1924

BEAUTIFUL COMBINATION

THEATRE FOR TULSA

W. M. Smith of Tulsa, Okla., has let
contracts for the $760,000 new Orpheum
vaudeville and motion picture theatre to
be erected on West Fourth street in
Tulsa. The theatre, which was designed
by John Eberson of Chicago, 111., will
seat 1,500 on the first floor and balcony.

The general contract for the building
was let to Brickney & Garbett, Kennedy
building, Tulsa, while Mandel Brothers
of Chicago have been retained to dec-
orate the new house. The structure w-ill
be five stories high, faced with terra
cotta.

Contracts for equipment call for
Powers projection machines, a transver-
ter, Minusa screen, for stage lighting fix-
tures, etc., to Witmark, Chicago. For
seats to the American Seat Company.
Vento heating will be used, while the
Karpen Company, Tulsa, is to furnish
carpets and furniture.

EDUCATORS ENDORSE

"THE SANTA FE TRAIL"

"The Santa Fe Trail." the new serial
released through the A. H. Blank Film
Enterprises is meeting with unusual suc-
cess. Educational authorities have_ en-
dorsed the picture because of the hitori-
cally correct characters and incidents
which the serial portrays. Such charac-
ters as Kit Carson, General Sheridan,
Buffalo Bill, General Custer and General
Fremont are faithfully depicted.

Although the film has been released
onlv a few days, among the prominent
theatres which have booked it are Best
Theatre. Parsons, Kas.; Tackett Theatre,
Coffeyville, Kas.; New Grand Theatre,
Pittsburg, Kas.; Rex and Pershing, Jop-
lin. Mo.; Marshall Theatre, Manhattan,
Kas.; Rialto Theatre, Monett, Mo.;
Roval Theatre. Salina, Kas.; Cozy Thea-
tre, function Citv, Kas.; Lyric Theatre,
Abilene, Kas.; Star Theatre, Ottawa,
Kas.; Blake Theatre, Webb City, Mo.;
Pastime Theatre, Lincoln Center, Kas.;
Linwood Theatre, Tarkio, Mo.; Royal
Theatre, Macon, Mo.; Royal Theatre,
Republic City, Kas.; Royal Theatre, Se-
neca, Kas., and many others throughout
Missouri and Kansas.

FIRST NIGH MINIATURE

RELEASED THIS WEEK

"Among the Missing," the first of
three Will Nigh Miniatures which will
be distributed by Pathe, heads Pathe's
schedule of releases for February 17.
Also prominent on the Pathe program of
releases is the second of the "Indian
Frontier Series," titled "The Man Who
Smiled." A Stan Laurel two-reel com-
edy, "Postage Due;" a "Dippy Doo Dads"
sincrle-rcelcr, "The Man Pays," and an
.Aesop's Film Fable, titled "A Rural Ro-
mance," form the comedy numbers on
the program. The fifth chapter of the
"Way of a Man" will be made available
under the title of "White Medicine." The
current Pathe Review release. No. 7, pre-
sents "Catching the Wild Red Snapper,"
an action sequence laid in the Gulf of
Mexico; "What Is Water?" a popular
science offering; "Dancing Double," fea-
turing Master Thornton Ward; "The
Kingdom of Snow," a collection of pic-
turesque winter scenes, and a Pathecolor
presentation, "The City of the Hugue-
nots."

1924

Belongs to

F. B. O.

No Western Star in the history of Western pictures looms up as
big as FRED THOMSON does in F. B. O.'s BIG SIX SERIES
of Western specials, presented by Monogram pictures and pro-
duced by Harry J. Brown.

BOOK THE ENTIRE SERIES OF SIX WHILE YOU HAVE
THE CHANCE

No Western pictures now on the market surpass these new
offerings from F. B. O. Grab 'em while they're hot. See them
at your nearest F. B. O. Exchange.

FILM BOOKING OFFICES

OF AMERICA, Inc.
3312 Olive St., St. Louis, Mo. Snower Bldg., Kansas City, Mo.

127 So. Hudson St., Okla. City, Okla. 106 So. Cross St., Little Rock, Ark.

SPECIAL
3 Sheet Cut-outs

SPECIAL
Lobby Photos

SPECIAL
Advertising

age

Six

THE REEL JOURNAL

February 16, 1924

PARAMOUNT ANNOUNCES

SEVENTEEN NEW RELEASES

Between March 3 and July 1 Para-
mount will release seventeen productions
at the rate of one each week. Some of
these productions are completed, many
are in the course of production, and a
few are nearing completion. The seven-
teen new ones in the order of their re-
lease are : William S. Hart in "Singer
Jim McKee": "Icebound." a William De
Mille Production; Walter Hicrs in "Fair
Week"; Gloria Sw-anson in "A .Social
Scandal"; "Magnolia," a James Cruze
Production with an all-star cast; Pola
Negri in "Montmarte"; George MelfordV;
Production, "The Dawn of a Tomorrow";
Thomas Meighan in "Write Your Own
Ticket"; "Triumph," a Cecil B. Dc Mille
Production ; Herbert Brenon's Produc-
tion, "The Breaking Point"; "Bluff," a
Sam Wood picture; "Wanderer of the
Wasteland," an Irvan Willat Production ;
Pola Negri in "Men"; Dorothy Dalton
"in "The Moral Sinner"; Leatrice Joy In
"Take It or Leave It"; "The Code of the
Sea,'' a Victor Fleming Production, and
"In the First Degree," a William De
Mille Production.

Paramount productions whicli will b;-
seen at the Newman Theatre m the next
few w^eeks are "The Pied Piper of Ma-
lone," "The Heritage of the Desert."
"Shadows of Paris" and "The Stranger"
"West tJf-the Water Tower"' played at
the Newman last week and Gloria Sw-an-
son in "The Humming Bird" is this
week's attraction.

KODKINSON RECEIVES FIRST

KIRKWOODLEE PICTURE

■ "Love's Whirlpool," the first of tli-
James Kir'kwood-Lila Lee productions
,'f'or the , Ho'dkinson Corporation, has
been fully completed, edited and cut, and
the first print is now on its way East
to the. distributin.g company.

This' production is from a story by
Martha Lord adapted for the screen bv
Bruce Mitchell and Elliott Clawson and,
according to advance reports from the
Ince studio, it is "brim full and runnini,'
over with emotionalism and melodrama ■
tie tension."

Both the upper and lower strata m
life is pictured, and during the unfold
ing of the story that tells of a crook's
regeneratioii the clever use of spiritual-
ism by up-to-date criminals is disclosed
and exposed.

The release date has pot yet been set
by the Hodkinson Corporation.

THERE'S A REAL

BARGAIN OFFER

ON PAGE 12!

UttmtMati

J. M. QUINN, VITAGRAPH

GENERAL MANAGER DIES

( l'.\- Wire)
John M. Quinn, general manager of
Vitagraph, died February 4 while on a
vitit to the California studios.

"WASHINGTON WEEK" TIE-UP
ON WARNER CLASSIC RELEASE

Wesley Barry, the youthful Warner
Brothers star, will address schools, lead
parades and make personal appearances
in scores of theatres throughout the
country in connection with the special
"Washington Week" inaugurated by
Warner Brothers. "George Washington,
Jr.," Barry's latest vehicle, will be re-
leased during the week in which George
Washington's birthday is celebrated.

Associations have been made with va-
rious historical societies and schools
where Barry will deliver a talk during
the ceremonial exercises. Arrangements
have been made to have these exercises
on different days of the week, it being
impossible for him to be everywhere
on February 22.

The Main Street Theatre of Kansas
City, Grand of Topeka and Palace of
Wichita will play "George Washington,
Jr." during "Washington Week."

NEW F. B. 0. CONTEST

UNDER "MILITARY RULES"

The "Major Thomson Contract lixpc
dition" is the name of the new sales
drive being conducted by the Film Book-.'^
ing Offices through its branch exchanges; '
The drive is being made in honor of
Major Thomson, marking his recent ap-'
pointment as managing director of
F. B. O.

Inasmuch as the drive' is being made
in honor of Major Thomson, it w'as con-
sidered appropriate to conduct it under
military "rules and regulations." All corT
respondence throughout the organization
is in military st\de. Everybody has a
military rank. Branch managers are now
known as Colonels, while salesmen hold
the high rank of Generals. The war in-
demnities being offered the troops are
very generous. Four thousand dollars
will go to the winning regiments; while
$1,000 in weekly awards will be given
the leaders.

Views from the Popular Science Series,
a weekly feature of Pathe Review, are
to be presented in a special showing in
Washington shortly before a distin-
guished gathering of governmental heads,
including cabinet officials. The showing
is Ijcing arranged by the United States
Department of Education of the Depart
ment of the Interior.

PRODUCTION OF "MY MAN"

COMMENDED BY AUTHOR

A pre-release showing of "My Man."
a picturization of George Randolph Ches- -
ter's novel, "A Tale of Red Roses," was
given at the Vitagraph studios last week
for the noted author, wdio immediately
wired a congratulatofy message' to David
.Smith, the producer.

"My Man" is said to be a lively drama
of today, in wdiich Patsy Ruth Miller
will be seen in a role particularly fitting
to her vivacious personality, and Dustin
Farnum as a financial leader and politi-
cal boss wdio applies modern cave-man
methods in his wooing. The production
as a Avhole is said to be one that will
pnivc a dcliglit to audiences.

Them Were the
Happy Days

By Oscar the Operator

Leave it to the Hodkinson Company to
come along with the big human stuff.

The Chief was just telling me that "The
Hoosier Schoolmaster" was booked for our
house. Right away I told hiin the Hodkinson
•boys had put it over with another whiz, I
would bet.

And he says "Righto, Osc — it's a Hcdkinson
Picture."

Up in the old attic at home I found the
copy of The Hoosier Schoolmaster like we all
studied back in the grades where we all got
our start.

Them' are the kind of books and pictures
that bring back the best days of our lives,
the scliool days, the reading and writing
and arithmetic, the old swimmin' hole and
the fights that kept the neighborhoods in
an uproar.

If they's a human being knocking
around this pill wlio wouldn't like tO'
step into a flicker house and see "The
Hoosier Schoolmaster" whooping it up
with a rod, spellingbee, etc., and cleaning
out the tough gangs around the country,

bring on this egg and let me focus the
projector lens on him.

Book this one, exhibs. Take it from a
bird wdio sees pictures every night and
an ex-student, this picture will pack them
to the rafters.

Distributed by

HODKINSON

February 16, 1924 THE REEL JOURNAL Page Seven

§^

Paramount Pictures

IS YOUR MILL ON A STREAM
THAT NEVER RUNS DRY?

THE wise miller gets his power from a stream he can depend upon — one
that furnishes steady power in the droughts of summer as well as in the
floods of sprmg.

Exhibitors are like millers. They depend upon producers for the power
that runs their theatres.

To be successful, a theatre m>ust be furnished with a constant stream of
uniformly good motion pictures. Month m and month out the stream must
continue.

An "in and out" stream makes an "m and out" theatre — holdmg no-
body's good will, nobody's steady patronage.

The Paramount exhibitor has put his mill on a stream that never runs
dry. It's a Niagara of power, unceasing, steadily performing the work en-
trusted to it. The greatest springs combine to feed this mighty stre~m, thou-
sands of exhibitors use its power.

It was no accident that Paramount produced last year the two greatest
pictures ever made — two pictures that have been and will continue to be of
incalculable value to the entire industry — "The Covered Wagon" and "The
Ten Commandments."

Inspired by one aim, better pictures. Paramount has grown and de-
veloped, and around these better pictures has grown the industry.

Paramount has never failed exhibitors. For ten years the Paramount
product has been recognized as the finest all-round, high-class business-build-
ing picture product in the industry. From eight years of continued national
advertising the name Par'm^ount has been made synonymous in the public
consciousness with "the finest motion pictures." There is no doubt about
that fact. You can test it out for yourself.

And now for the spring and summer of 1924, Paramount is buildings;
as it has built for twelve years, not for temporary success but for all time.

And the exhibitor who is building for the future must build upon that
solid and dependable rock to tap the stream that never runs dry.

The best theatres in America show Paramount Picture!^ regularly.

You no douht, consider your theatre amon^ the best,

even though it is not amonp, the bi^^est.

Paramount Pictures

(Produced by Famous Players-Lasky Corporation.)

KANSAS CITY Jj^^gWiV FAMOUS PLAYERS-LASKY CORPORATION Jj ^jP^ , ST LOUl
110 West 18th St. -^^C^;; .oolph zuko^^^.....„. -— ^ , ^^^ , ^^^^ ^^^^.^

■^'

gton

©S

Page Eight

THE REEL JOURNAL

February 16. 1924

STRONG RELEASES TO

MARK LAEMMLE MONTH

Laemmle Montli, February, is to be tbe
greatest sales month Universal has ever
had, according to Al Lichtman, general
manager of sales for that organization.
To lead off for Laemmle Month, Licht-
man has picked "Sporting Youth," a Uni-
versal-Jewel starring Reginald Denny,
supported by Laura LaPlante. It is a
screen adaptation of the popular racuig
story "There He Goes," and Harry Pol-
lard', who made it, is said to have taken
advantage of the romantic and adven-
turesome possibilities of the story.
"Sporting Youth" will be Universal's big-
gest winter release and is expected to
be as great a box-office success as
"Merry Go Round."

Another Universal-Jewel scheduled for
release this month is "Fools Highway," a
screen adaptation of Owen Kildare's pop-
ular novel, "My Mamie Rose." Mary
Philbin, of "Merry Go Round" fame, is
the star, with Pat O'M alley playing oppo-
site.

Two strong five-reel features also are
slated for Laemmle Month. They are
"The Breathless Moment," a story of un-
derworld adventure starring William Des-
mond, and "Jack O' Clubs," an appealing
story of a young Irishman and his trou-
bles as a rookie policeman in a tougli
district, starring Herbert Rawlinson. The
Hoot Gibson release for Laemmle Month
will be "Ride for Your Life," a fast-ac-
tion western.

Universal has arranged a surprise for
the moving picture public during Febru-
ary in the form of a Rodolph Valen ino
picture, "A Society scandal," in two
reels. It was made several years ago as
a five-reeler and has been re-edited and
made into a snappy two-reeler. It also
enjoys the unique position of being the
only "live" Valentino picture on the mar-
ket at the present time. All others have
been released such a long time they are
in their fourth and fifth runs. Carmcl
Myers is co-starred with Valentino.

Moving Along Movie Row

"STRONGHEART" MAKES

GOOD IN A NEW ROLE

Associated First National announces
that they have received prints on the
next production featuring the great
"Strongheart." The former two pictures
featuring the famous dog were "The Si-
lent Call" and "Brawn of the North."
Both pictures established notable record,
in this territory. The name of the new
"Strongheart" picture is "The Love Mas-
ter," and from reports on the picture it
is a more thrilling production than the
former releases.

The Harold Bell Wright story, "When
a Man's a Man," is now running at the
Palace Theatre, Wichita, Kas., and de-
spite bad weather conditions the produc-
tion has been playing to phenominal
audiences. The success of this picture
is partly due to the wide circulation (^f
the book, the sales of which have mount-
ed to more than 1,400,000 copies.

HetJtotiWan

E. E. Frazier of Pittsburg, Kas., and
his son, Willard, who operates the Em-
press Theatres at Paola and Osawato-
mie, Kas., were exchange visitors the
first part of the week. L. A. Wagner
of the Princess at Eureka, Kas., was
also seen along the row. And we're glad
to hear "Wag" say that business is get-
ting better.

* * *

Gerald Akers, division manager for
Universal, is in town installing Mr. Weir,
the new Kansas City branch manager.
Gerry will be here for a week or ten
days. And then back to St. Louis, his
headquarters.

* * *

Max Roth, assistant t o General Mana-
ger Henry Ginsberg of Preferred Pic-
tures Corporation, visited the local ex-
change this week. Mr. Roth is making
a tour of the middle west exchange cen-
ters. He didn't tell us how great his
pictures were going, but from the con-
stant smile on his face we knew. Honesl
fellow !

* * *

The Economy Film Co., "the mail or-
der movie house," has issued a new cat-
alog of their films. And Bernard C.
Cook, manager, quite proudly holds it
up for approval, it's prety neat.

* * *

G. B. Howe, who recently left Uni-
versal, was presented with a diamond
asonic ring by the office and sales forces
before his departure for the East. Howe
had been with Universal for twelve
years.

* * *

They are "cutting up" at the Enter-
prise office. A novelty booklet resem-
bling a picture album which will be used
for display purposes in advertising
"Three o'Clock in the Morning" and
"Restless Wives" is being composed.
The office force is busily cutting out
pictures pertaining to the two pictures,
and pasting them in the book.

* * *

W. E. Truog, manager of the Goldwyn
office, is on a busines trip through Mis-
souri. W. C. Haynes is making an ex-
tended business trip through the north
and western parts of Kansas.

* * »

L. J. Lenhart, formerly of the Glad-
stone Theatre, has purchased the Roa-
noke Theatre, 39th and Summit streets.
Mr. Lenhart plans to enlarge the thea-
tre, increasing the capacity about 200 and
to put in a new front and thoroughly re-
decorate the theatre.

* * *

Manager C. C. Vaughan of Pathe re-
ports that service given by his exchange
is growing better and better and that
consequently complaints from exhibitors
have dwindled to practically nothing in
the last several weeks. That's service

that serves.

* ♦ *

Charlie Sears, president of the M. P.
T. O. of Missouri, was in tlie offices of
the Keystone Press the other day and
placed an order for some luivelty pro-
gram which he intends to use in the Star

Theatre at Nevada, Mo.

* * ♦

The Fox Film Company has just com-
pleted its twentieth anniversary. A. M.

Van Dyke, assistant manager of the Kan-
sas City exchange, reports that the past
week was the most successful that the
local exchange has had in its history. (

* * *

F. L. McNamee, formerly special rep-
resentative for Universal in this terri-
tory, has been elected president of the
Film Board of Trade in Washington, D.
C. Mr. McNamee is branch manager of
the Film Booking Offices in that city.

* * *

"Name the Man," Goldwyn's new re-
lease, is playing its second week at Frank
Newman's Roval Theatre in Kansas City.
» * *

Competition is pretty keen in Wathena,
Kas. The M. E. Church, advertising
their moving picture entertainments,
stated that they had "non-inflamable
films." "There ain't no such animal,"
says W. P. Bernfield, owner of the Li-
brary Hall Theatre. And as near as
we've been able to find out, "there ain't."

* * *

Joe Rosenberg, recently with Hodkin-
son, is a new addition to the sale force
of the Midwest Educational Film Ex-
change.

* * »

George Wiley, formerly general mana-
ger for the Federated Film Exchanges of
America, was in town this week arrang-
ing distribution for "The Whipping
Boss," a story of the lumber camps of
the South sponsored by the American Le-
gion. The production will be released to

Legion Posts only.

* * *

Friends of Bert Byler, manager of the
Bixman Theatre in Clinton, Mo., extend
their sympathies to him for the loss of
his father, who died January 31.

* * *

L. J. Allison, formerly booker for As-
sociated First National, is now on the
road covering the territory in northwest-
ern Missouri and northeastern Kansas,
and G. C. Craddock, who has been cover-
ing Mr. Allison's present territory, is
now covering southwestern Missouri and
southeastern Kansas. Mr. Corbyn, who
formerly covered this territory, is now
with A. H. Blank Enterprises.
+ * *

Associated First National is expecting
the arrival soon of Thomas Ince's new-
production, "Galloping Fish." a comedy
which is believed to rival "The Hotten-
tot."

* ♦ «

Miles Gibbons of Bathe's home of-
fice was a visitor at the local branch

last week.

* * ♦

C. S. Trowbridge, who has been asso-
ciated with United Artists since its or-
ganization, has resigned. During the war
he was assistant director of the division
of flims for the government.

Business Stationery

shows that you've

got a business!

See Page 12

February 16, 1924

THE REEL JOURNAL

Page Nine

PRICES

SLASHED!

On Our Entire Output

REDUCTION

20% ON ALL UNIT CONTRACTS, WITH AN AD-
DITIONAL 5% FOR CASH WITH CONTRACT.

POPULAR
STARS

AND GOOD

CASTS

IN
EVERY

ONE
OF
THESE
PRO-
DUCTIONS.

FEATURES

OUT OF THE
ORDINARY

FEATURES--5 Reels

53 f„r."„rr"" C0iV:EDIES-.2 Reels

SHIRT RIPPING

40 »rr„"=n;;^'"'= comedies-i Reel

GLOOM CHASING

RIP-SNORTIN'

GO-GETTIN'

0/\ BREATH-TAKING RAILROAD

HEART-STOPPING

WESTERNS-2 Reels

RAILROAD o D 1

DRAMAS "^ Keels

nA INTEREST BUILDING SCENICS

BUSINESS HOLDING NOVELTIES""* Keel
ALL PRINTS GUARANTEED A-1 CONDITION

NOW

THE TIME

TO GET

THIS

SAVING.

WRITE

ONCE!

RICHARDS & FLYNN FILM COMPANY

113-115 WEST 18th ST.

KANSAS CITY, IWO.

Page Ten

MANY INQUIRIES FOR

BOOKS ON YALE FILMS

Judging from the inquiries addressed li.
Frederick Melclior, managing editor oi
Pulilishers Weekly, the pkm of exhihiUir
co-operation, whereby a list of volumes
dealing with the current "Chronicles of
America" release is carried each montli
in this official organ of the publishing
industry, is being followed through with
greatest success. By this arrangement
the exhibitor is enabled to approach liis
local book-sellers and librarians and ar
range with them for a display of the
volumes dealing with the subject he is
presenting on the screen at the time.
Mr. Melcher recently wrote Yale Uni-
versity Press, tlie producers of the
"Chronicles" series for Pathe. the follow-
ing as illustrative of the way the idea
is getting over :

"I had a letter this mornin,g from the
public library of Tacoma, asking me to
send them a complete file of the lists of
historical books which we have been is-
suing in connection with the Yale films,
and the librarian says. 'We have already
discussed with the leading picture mana-
gers here the possibility of getting these
films for local use.'

"I also had a call for a duplicate file
to be sent to the University Library of
Iowa Cifv." * * *

HODKINSON GETS COMEDY

SPECIAL WITH WASHBURN

Tlie W. W. Hodkinson corporation
has act|uircd the distribution of Samuel
v. Grand's big comedy special, "Try and
Get It." with Bryant Washburn and Bi'ly
Dove. The producers classify the pro-
duction as a "pictorial elaboration" of
Eugene P. Lyle's great Saturday Eve-
ning Post story, which appeared under
the title of "The RingTailed Galliwam-
l>us."

"Try and Get It" is a comedy in so
ciety settings that pictures the adven-
tures of an ambitious young man in his
attempt to collect a long overdue account
A woman's-wear specialty shop is intro-
duced in the story that permits an in-
teresting display of elaborate dress styles
as a logical sequence in the events.

It is expected that an early date will
be set for its release.

GRIFFITH WILL DIRECT

SECOND COMPSON PICTURE

Confirmation of the minor thai hi. H
Griffith would clircel the second Betty
Compson production comes from the
HodkinsOn Cornoration in a stalemcnt
that Mr. Griffith will go to FUn-ida to
start the second picture in the Compson
series immediately upon completion of
"Miami" under .Man Crosland's direction.
It is stated that the story to be pro-
duced has already been decide<l ui>on
.•nid a supporting cast tentatively selected.

THE REEL JOURNAL

WITWER PRAISES FILM OF

"TELEPHONE GIRL" SERIES

February 16, 1924 I

".Vn absolutely perfect reproduction of
my stories. Never before have I seen,
such flawless characterization on tire
screen."

In this fashion H. C. Witwer, noted
author of American slang fiction, ex-
pressed his commendation of the man-
ner in which his "Telephone Girl", series
has been filmed by. Mai St. Clair for
P'. B. O. The stories, in- which Mr. ■Wit-
wer glorifies the loyalty and devotion to
duty of telephone girls throughout the
nation, are now running in monthly in-
stallments in the Cosmopolitan magazine.

Mr. Witwer, after working in closest
contact with the director durifig the film-
ing of the first- three episodes; said :

"Mr. St. Clair and his. cast have caught
superbly the note of sincerity with which
I sou.ght to invest the various characters
of these stories. Never before have I
seen such flawless portrayals of charac-
ters which are distinct American types.

"Moreover, the note of ronlance . has
been splendidly maintained and the story
values are sound throughout.

"I anticipate for the 'Telephone Girl'
series an even bigger success than the
'Fighting Blood' sieries achieved."

LANGDON BEGINS NEW

COMEDY SERIES FOR SENNETT

Harry Langdon. the Mack Scnnctt
comedy star, has started work on the
next of his series of two-reel comedies
for Pathe release under the title of "The
Lady Barber"'' In this subject, which is
described in dispatches from the Coast
as pure farce, Langdon is said to be sub-
jected to considerable rou.gh treatment
at the hands of strong-armed Charlotte
Mineau, who plays the role of the woman
barber. In the two week' time already
spent on the comedy Charlotte is report-
ed to have ruined , three perfectly, good'
-dinner suits worn by the star. That be- ■
speaks,_ action ajid plenty of it at Lang-
don's expense.

Another feature of "The Lady Barber"
will be a specialty dance number by Mis
Billie Beck, one of the most widely
known artists of terpsichore in the coun-
try. Miss Beck dances a humorous dance
number in one of the big, scenes of th;-
comedy. The danseuse had just com-
pleted a twenty-three weeks' Orpheuni
engagement at the time she accepted
Mack Sennett's offer to appear in "The
Lady Barlier." This will mark Miss
Beck's first appearance on the screen.

.\ ,gown — with .^5.000 pearls as decora
tion. all sewed by hand — was made for
Aileen Pringle to wear in "Three Weeks,"
the Elinor Glyn ijtory which .'Vlan Cros-
luiiil filmed for tlie Goldwyn Studios.
* * » '

Monte Blue and Mae Murray are
again to be united in one of Afiss Mur-
ray's feature productions. Monte has
been loaned by the Warner Brothers for
the leading male role in "Mademoiselle
Midnight" — a Robert Leonard production.

On Any Occasion —

"Say It With Flowers"
THE OWL FLORISTS

BILL LEVY

14 East 12th St. Kansas City, Mo.

Phone Harrison 4791

"FAN" CAST CHOSEN
FOR "BORROWED HUSBANDS"

Vitagraph has selected a cUst of ex-
ceptional fan popularity for "Borrowed
Husbands." the Pavid Smith produclion
in which Florenc'e Vifjor has tlie leading
feminine role. ' Miss Vidor's most retent
pictures are "The Marriage Circle." "The
Virginian," "Welcome Stranger" and
"Maiij Street"

Three leadiiig men with roles pi almo.st
equal screen' value_ play opposite Miss
Vidor; Rockliffe Fellfewes, who will be
remerliljered .-in "Trifling '.with Honor"
and his' part in "The Leather Pushers"
series ; Earle Williams, who has been
seen recently in "Jealous Husbands," and
..Robert Gordoh,"^,who has been cast as
juvenile lead> is known for his ■work in
"The Night Message," "Main Street" and
others. W. J. Irving, Charlotte Merriam,
Claire DuBrey and Violet Palmer have
important parts.

FILM VERSION OF FAMOUS

POEM IS SUCCESSFUL

"The Bare Foot Boy," a great lo've
story based on John Greenleaf Whittier's
inmiortal poem, has had several test runs
in the various key centers, and. accord-
ing to reports received at the A. H. Blank
Enterprises office, the picture has gone
over the expectations of the exhibitors. '
The play is supported by one of the best
star casts of the season, including John
Bowers, Marjorie Daw, Frankie Lee,
Tullv Marshall, Sylvia Breamer, Raymond
Hatton, Gertie Messenger, Otis Harlan
and Virginia Bordman.

Telegraphic word from the Schulberg
Studio's advises that Clara Bow was pain-
fully cut and bruised in a fifteen-foot
fall over a cliff at Pasadena while work-
ing in Gasnier's next Preferred Picture,
"Poisoned Paradise," in which slie is play-
ing the leadin.g role.

LESS— THAN— COST

SPECIAL

20-foot

Trailer

for

Washington's

Birthday.

Shows
Washington's
Picture on a
Waving Flag.

Tinted.

Very Patriotic.

$1.50 CASH

with order.

Only One to an

Exhibitor.

BILLY ANDLAUER

."512 Ozark Bldg.
Pathe News

Kansas City, Mo.
Newman Staff

f mfii

At Last

the history of motion pictures.

— It's Here!!! The riant Box Office
picture that thousands of exhibitors
have wai'ed for. The smashing box
office attraction backed by the most
sensational advertising campaign in v^ll
Publicised and advertised in 25 large Na-

t'tional ma-az.nes, — a colossal campaign surpassing any known in the
vlure business that has already created a

Uady Made Audience of over 40,000,000

iThese millions all want to see "JUDGMENT OF THE STORM" written
■^y Ethel Styles Middleton, and played by a distinguished cast including
I'XIoyd Hughes, George Hackathorne, Lucille Ricksen, Myrtle Stedmaii,
.! Claire McDowell.- Bruce Gor:ion. It's one of the biggest

"t box office winners of the season. See your F. B. O. Ex-

hange NOW ! ! !

U92i

belongs to

F.B.O.

FILM BOOKING OFFICES

OF AMERICA, INC.

Snower Bldg., Kansas City Mo.

3312 Olive St., St. Louis, Mo.

127 S. Hudson St., Okla. City, Okla.

A Tremendous Edition

of the book now being distributed

throughout the country by

DOUBLEDAY PAGE & CO.,

one of the largest Publishing Houses

in America.

^frr '

■iiiimr'T f"

ytrxtjjf

Page Twelve

THE REEL JOURNAL

February 16. 1924

Here's a Novel Advertising Plan

Stationery
Special

FEBRUARY
ONLY

250 Letterheads, not

over 5 lines, black ink,

$2.00

250 XX 63/4 Enve-
lopes, with return card
$2.00
White paper. Sent post-
paid upon receipt of price.

Send Your

Order in

Now.

The
Keystone Press

19th & Wyandotte Sts.

KANSAS CITY, MO.

Telephone 9763 Delaware.

A nrjvcl method of newspaper advertis-
ing proved successful for the Klock
Theatre in Pittsburg, Kas., recently. The
management inserted in the newspapers
an advertisement wdiich imitated a bar-
gain day sale in a department store, and
the idea was so cleverly worked out that
R. H. Klock, treasurer of the Pittsburp

Amusement Co., reports that "it simply
knocked them over." The insertion was
typical of the bargain day style, which
advertised features in the place of mer-
chandise, and the lay-out of the adver-
tisement was such as to naturally attract
the eye of the reader.

Here's a reproduction of the ad.

Children 5 Cents

Adults 15 Cents

Klock Theatre

Children 5 Cents

Adults 15 Cents

OFFERS FOR YOUR APPROVAL

-FIRST SALE OF ITS KIND EVER ATTEMPTED-

BIG BARGAIN BAY

Something New
in the Movie Line

Ye Olden Day
Prices!

1000 SEATS
1000 NAILS

If You Can't Get

a Seat We'll

Hang You On a

Nail in Plain

View of the

Picture.

We Must Have
3000 Admissions.
We Have Done
Our Part. It's
Up to You. At
Least, Let's All
Try to Get in.

If You Like Our

Idea — Prove It —

Let's Go!

Time of Feature
2:05, 3:45, 5:25,
7:05, 8:45, 10:25

Box Office Opens

1:00 o'clock

Comedy Goes on

at 1:30

You Show

SPEED

We Will Run

Until Midnight or

Even Later.

If You Miss This
Big Reduction
Sale You Are

Sure Out of Luck

Watch the Klock

Children 5 Cents
Adults 15 Cents

OUR FIRST ANNUAL
CLEARANCE SALE

50%
Discount

We must reduce our stock. We
must raise money. A real boni-
fied sale. The greatest price re-
duction sale of all time. Some-
thing to think about. Prices
slaughtered in the first degree.
No goods exchanged at this sale.
You buy what you get and get
what you buy. Talk about your
shovel 'em out, boy, we are go-
ing to shovel 'em in.

And O' Boy, What a Program. A
Mack Sennett 5-Reel Comedy. "Home
Talent." You Must See the Sennett
Bathing Beauties. In the Cast: Ben
Turpin, Charles Murry, Kalla Pasha,
Phyllis Haver and Dott Farley. For
Added Attractions: International
News, Fun From the Press, Sport-
lights, and a Brand New "Our Gang"
Comedy. 10 Reels in All.

For One Day Only,
THURSDA,Y JANUARY 31

Children, Under 12 5 Cents

Adults, for Both Matinee and

Night 15 Cents

REMEMBER THE DAY AND

THE DATE

One Hour and Forty-Five Minutes of

Fun and Amusement. Rain or Shine.

If You Miss This

One You Will

Miss a

Wonderful Show

At a

Wonderful

THEY DON'T

KNOW HOW

WE CAN DO IT

AND NEITHER

DO WE.

They Tell Me

This Sale Will

Be a Flivver.

What if it is—

That's $465

So Thursday

When Your

Friends Ask You

Where You Are

Going Just Show

Them Your

15 Cents

COME ON
LET'S PACK

'EM

Next Thursday,

Jan. 31

Come to the

Matinee

15 CENTS

ONE DAY
ONLY

Children 5 Cents
Adults IS Cents

February 16. 1924

THE REEL JOURNAL

Page Thirteen

ST. LOUIS TRADE EVENTS

PARTNERS FILE RECEIVER-
SHIP AGAINST THEATRE CO.

A receivership for the Jewel Amuse-
ment Company, which operates the Gar-
rick Theatre, St. Louis, was demanded in
a suit filed in the St. Louis Circuit Court
a few days ago. The theatre operates as
a burlesque house and the petitioners
claim that it is earning in excess of
$2,000 a week. The plaintiffs are W. A.
Koons and W. W. Strack, who declare
they formed a partnership September
11, last, with Joseph Oppenheimer, C. C.
Collier and Everett Taylor, the defen-
dants, to operate the Garrick.

The plaintiffs allege they have con-
spired to exclude them from the profits
and management of the tlieatre. The
defendants have denied the allegations in
the suit and in newspaper advertise-
ments charge that the management of a
rival theatre are behind the attacks on
the Garrick. On January IS the Garrick
Building Company filed suit in a justice
court to obtain possession of the theatre
on the grounds that the present shows
are causing the value of the property to
depreciate.

It was learned a few days ago that
plans are under way for the reopening of
the Hippodrome Theatre on Sixth south
of Market street, which has been closed
for several years. This house is con-
trolled by the Cella-Tate interests and
was closed to protect the Grand Opera
House owned by the same organization.
Daniel Ham of 717 North Fourth street,
is said to be behind the move to re-
open the Hippodrome, presumably as a
movie house. However, it is very prob-
able that if the theatre opens its doors
the burlesque now showing at the Gar-
rick will be transferred there.

But the life of the Hippodrome would
be very short lived. The proposed Mar-
ket street widening project creates a
plaza at Sixth and Market street and
would demolish the Theatre. It would be
advantageous for Cella and Tate to have
the house occupied and running as a
theatre when the city has to take it over
under condemnation proceedings.

Pathe Exchange closed a contract with
the Reid & Yemm Circuit for "The Way
of a Man" and "Ruth of the Range."
Mr. Graham, branch manager, also ad-
vises that the Rialto Theatre at Jack-
sonville, 111., has closed for all of their
"Chronicles of America" series.

"The Call of the Wild," Pathe's Jack
London story feature, starring Jack Mul-
hall and Walter Long, is going over big
in the St. Louis territory and every ex-
hibitor who is playing it is reported to
be cleaning up on the picture.

leti^otillan -

By David F. Barrett

BRIGHT BITS

and
NEWSY NOTES

A Little Theatre for Missouri Univer-
sity, Columbia, Mo., is being put in shape
in Lathrop Hall. Special lighting has
been installed and a new stage is being
built. The Dramatic Art Club, made up
of faculty members and townspeople, and
the Missouri Workshop, a student dra-
matic body, will present plays in the
theatre.

Henry Peavey, 41 years old, negro,
who was valet for .William Desmond
Taylor, movie director, at the time he
was murdered, was arrested bv the St.
Louis police on February 1 and' held for
questioning. Peavey has been working
in this city for several months as a
cook in a private home. He convinced
the local authorities that he knew noth-
ing of Taylor's murder beyond what has
already come to light.

Joe Fassaro of Taylorville, III., mem-
ber of the firm of Fraisina & Fassaro,
operatives of many moving picture and
combination houses in that section of
Illinois, died on Wednesday morning,
January 30, following an attack of ap-
pendicitis. His funeral was held on Fri-
day, February 1. He is survived by a
wife and family. His firm operates thea-
tres in Taylorville, Pana, Mattoon, Na-
komis, Litchfield, Carlinville and Au-
burn.

Walter Light of the local Educational
sales organization suffered the loss of a
baby daughter, Betty Joy, 4 months old.
the past week. The funeral was held
Saturday afternoon, February 2. The
local film colony joined in extending
condolences to the bereaved mother and
father.

Romaine Fielding, director-general of
the General Film Manufacturing Com-
pany, has been confined to his home the
past week by illness. His physicians have
given him strict orders to remain at
home for several days longer.

F. L. Collins, accessory sales manager
of the local Paramount office, has re-
signed to accept the managership of the
Bijou Theatre, Battle Creek, Mich.

The local Fox sales organization shared
well in the 1923 Fox Drive awards. Man-
ager G. E. McKean received $750, G. A.
Wagner and F. B. Fissinger $250 each
and James Gregg and Claude McKean
$150 each.

Noah Bloomer of the Gayety Theatre,
Freeburg, 111., has written us that he and
Frank Bloomer are not interested in the
suit seeking the foreclosure of a mort-
gage against the Rex Theatre there.
Mr. Bloomer stat s that they have a long
lease on the Rex, which they intend to
buy.

MAYOR'S SIGNATURE ONLY

GAVE MORAL SUPPORT

A jury in Justice of the Peace Mar-
tin's court decided, on January 29, that
the signature of Mayor Henry W. Kiel
of St. Louis on a subscription blank for
the William Christy Cabanne Motion
Picture Trust didn't mean anything in
dollars and cents, but that he was merely
giving his moral support for the organi-
zation that was supposed to "put St.
Louis on the map of the film world."

Mayor Kiel said that at the time he
told the two representatives who called
on him that he could not afford to in-
vest any money, but would be willing to
give his endorsement when it would do
good. In the presence of his secretary
the representatives stated that it would
not cost the mayor a cent and that his
signing opposite the $500 item would not
mean that he would have to pay.

The St. Louis newspapers at the time
printed Mayor Kiel's name among the
list of subscribers to the company, but so
far as is known no steps were taken to
inform the general public that he had
not subscribed for the stock.

The Cabanne trust is now in the hands
of receivers. It produced a six-reel fea-
ture picture that has not been released
as yet. Its financial troubles were largely
due to the refusal of prominent St.
Louisans to make good on stock sub-
scriptions, the total involved being up-
wards of $75,000.

ORGAN BATTLE STILL WAGES.

St. Louis movie fans in recent weeks
have watched with interest the battle of
organs waged by the Missouri, the big
Paramount house on the southwest cor-
ner of Grand boulevard and Lucas ave-
nue, and the Grand Central, controlled by
Spyros Skouras and associates on the
northeast corner.

Recently the Grand Central installed a
new organ made by the Kilgen Organ
Company of St. Louis, while the Missouri
has a handsome instrument produced by
the Wurlitzer company and put in when
that house opened a few years ago. The
Missouri instrument has been advertised
as having cost $100,000, while the Grand
Central in ads announcing the installa-
tion of the Kingen "Wonder Organ Made
in St. Louis" stated that neither its organ
nor any in St. Louis cost $100,000. This
shot was clearly directed at the Missouri's
instrument.

Then two weeks ago the Skouras in-
terests brought from Chicago Stuart
Barrie, who formerly played the organ
at the Missouri. Since leaving the Mis-
souri last summer Barrie has appeared
in a number of cities. For the past week
the Wurlitzer has been playing "Mama
Loves Papa." So has the Kingen. In
fact the organ programe of the two
houses have almost been identical.

From the attention they give to their
organ features a bystander would imagine
they were conducting philharmonic so-
cieties instead of motion picture houses.

Jack Weil of Goldwyn was out in the
territory the greater part of the week,
calling on exhibitors in Columbia, Han-
iiihal Oiiinrv. Centralia and Keokuk.

Page Fourteen

CARE AND OILING OF

ING HCTURE MECHANISMS
MOllaGRAPH

Wri ten by GL^N R. BLANJHAi^D

.lead of the Repair D^.prtrtuient o.
the Coie Theatre Suppiy Co.

Recently we started a little article in
The Reel'journal in regards to the proper
oil and oiling of the t'owers i\Iechani„m
and also the S.nipiexes. In this issne w e
take up the Monograph.

the Monograph u DUiit like other ma-
chines, and has to have oil iu.,t the sanv.:
as any other motion picture machine,
'the oiiing of the Motiograph is simple,
but it has oil tubes than can be over-
looked. The 1916-17 models oil about
the same, having the same number of oil
liolcs. The upper sprocket shaft has an
oil hole at the right end of shart bearing,
hiiide of the gear covers, at the top oi
the inechani.m is a small id.e gear and
shaft screw or spindle that has a sniah
hole in the center for oumg inside o.
gear. On top of the mechanism there is
an oil tulie or oil hole that runs to the
right end of crank shaft bearing, and
at the extreme right end of crank shaft
there is another oil hole. At the ex-
treme left end of the crank shaft in the
gear bridge is another oil hole. At the
rear part of mechanism, near the top,
arc two oil tubes to oil the inside oi
double gear between main gear and bal-
ance shaft gear. The other is to oil
the large balance wheel ' shaft bu^hmg,
while in the gear bridge at the left i-.
the small bushing. Just Ijelow the bal-
ance wheel shaft is the takeup .sprocket
shait idler gear and sha.t. At the boaom
is the feed sprocket shaft and gear, a
the right end of shaft tlure is an oi
hole, also at the left, and there is an
oil slot by which the oil flows to shaft.
At the' front of meeha.ii.m near th:
center at left side are two oii holes or
tubes. Oil the right end of governor io:
automatic fire shu.ter. In the ge.ir
.bridge is the other bearing, but uniikj
the other end of bronze bearing, it is a
hardened steel stud. The oil hole for
this steel stud is in governor link bracket.
The 1917 and DeLuxe models oil the
.same, excepiing that the '17 model an 1
the DeLuxe have outside shu.terswhic.i
have a shutter liracket with an oil hoi?
in the shutter; drive shaft has a bush-
ing in the gear bridge and also one in
side of main frame. In.side of riglit suL-
of mechanism is the sliding disc, whicii
consists of three pieces, two discs an.l
one floating disc. These discs have ;i
heavy duly to perform, especially when
the framing courage is at extreme toil
or liottoni, while at dead center would act
as straiglit shaft. Therefore, these part^
should be well lubricated. The discs
should be oiled with a more fluid oil or
a good grade cup grease. Uo not u^e
castor oil or graphite. These discs are
liardened and have a ground polish, an 1
with good lubrication will stand Ion ^
running.

One of these discs is fastened to th ;
Iialancc wheel sh;ift. wliile the other is
fastened to cam shaft. The intermittent
consists of star wheel and cam shaft.
The star wheel shaft has one cone bush-
ing^ which is oiled from the intermittent
oil case, \>dii!e the. left end has an oil
hole plainly, .ii'i Uie casting. The cam
shaft lias' a long ' ecceiitric ' bronze bush-

THE REEL JOURNAL

should be well oiled. The entire ma-
chine should be oiled with a good grade
light oil. The best is none too good.

The right side balance wheel snalt or
cam shatt bearing, just outside of inter-
mittent oil case housing, is another ad-
justable bearing. On the outside end of
cam shaft is another oil hole that should
not be overlooked.

The later model Motiograph has later
improvements, being enclosed, the oiling
system is plainly marked, but should be
oiled regularly arid with good oil. It
has the floating discs on the shutter
shaft, but should be oiled with a non-
fluid oil, it being adapted for that par-
ticular part, as a light oil will be thrown
much (fuicker.

BOX OFFICE REPORTS

By The Exhibitor.

FAMOUS PLAYERS
Three Live Ghosts, George Fitrmauric*
production — Dandy; w'ell attended.
i'lea;ed one hundred per cent. — R. _A.
Gaston, Standard Theatre, Mankato, Kas.
Law of the Lawless, Dorothy Daiton —
Don t let the fact that this is a Gypsy
picture hold you back. Gave complete
satisfaction, and deserves to be classed as
a special. — Henry Tucker, Tucker Thea-
tre. Liberal. Kas.

You Can't Fool Your 'Wife, with Lewis
Stone — Does not compare with Stahl's
"Dangerous Age," which is very similar.
Consider it onlv a fair program picture.
— Hcnrv Tucker, Tucker Theatre, Liberal,
Kas.

FILM BOOKING OFFICES
Weslbound Limited, with Ralph Lewi»
—A wonderful picture; plenty of action.
A real box-office attraction. Good busi-
ness. Two days. Stood up well. Book
it. — Ira D. Cooley, People's Theatre,
Siiickard, Mo.

Mary of the Movie«— Very good and
v,ill get the nioiuy.— Ira D. Cooley. Peo-
ple'> Thiatre, Spickard, Mo.

Captain Fly-By-Night— Extremely good
and a real box-office knockout. Yoii can
pack them in with this and they will all
come back. Ran this at 35c-20c.

Human Wreckage, Mrs. Wallace Rei.4
—This is a special that can be boosted
to the limit. I used special lobbv dis-
play and packed them in. This picture
lirou^ht more tears to my audience than
nnv 1 have ever had, and they liked it

February 16. 1924

fine.— H. M. Welk, Star Theatre, Al-
toona, Kas.

Human Wreckage, Mrs. Wallace Reid

— I am very well satisfied with the re-
sults on this picture, and, from a box-
office standpoint, it has been one of the
best I have ever used. — Avice Clark, Gar-
den Tlicatre, Marion, Kas.
GOLDWYN
Strangers' Banquet, Marshal N»il»n
production — Very poor picture. No con-
nection to the picture. — Star Theatre,
Paris, Mo.

Look Your Best, Colleen Moore — A
good picture. Should please any audi-
ence. — St.ir Theatre, Paris, Mo.
PATHE
Safety Last, Harold Lloyd— Played two-
day run at advanced prices, and, despite
extremely bad weathei conditions, went
over with good attendance, and consider
this worth booking bv any exhibitor.
UNIVERSAL
Kentucky Derby, with Reginald Denny
—This IS a good production. It played
to only a fair bu-iness owing to bad
wealher.— J. C. McKee, Electric Theatre,
Bolivar, Mo.

UNITED ARTISTS
Birth of a Na.. on— Played this two
davs and sure packed them in. This was
the first run on the picture in the state
and you can tell the boys that it is
some picture. Comments from my pa-
trans were great, everyone enthusiasti-
callv receiving the show.— J. B .Tackett,
Tackett Theatre, Coffeyville, Kas.

Garrison's Finish, Jack Pickford— I was
a little afraid of this picture, but it proved
to be the best picture I have had in a
long time. If I could get a few more
like this I could get my picture busi-
ness back where it used to be. — H. E.
Baker, Baker Theatre, Overbrook, Kas.
Richard the Lion Hearted and Robin
Hood — \Ve were entirely satisfied with
the reception given both of these pro-
ductions. Contrary to our first belief,
Richard grossed more money than Robin
Hood, at a less admission price. In our
opinion the reason for this is plain, as
Richard is a better audience picture than
Robin Hood. The picture Robin Hood is
too pretentious, too magnificent for the
conuncn theatre audience. Richard is
just the opposite; this picture will ap-
peal to the reading class of people, and is
tquallv as appealing to the working class
of 'people, who want something to relax
their minds from the realities of life. —
M. G. Kirkman, Strand Theatre, Hays,
Kas.

Mi! in Your Fi!m Raport Today For the Next Issue

THE REEL JOURNAL,

19th li \\yaud(ite: Kansas City, Mo.

.My opinion on i)ictures recently played hcv: is as follows;

Title . • -^

Star

Remark-

Producer

Title - ■• ;■-••-■

Star Producer^.

Remarks ■

If Every Exhibitor Docs His
Duty There Will be No Mediocre

City ...-.!....,
Theatre ..

Rvliibilnr

February 16, 1924

THE REEL JOURNAL

age

Fift

een

NEWS NUGGETS

CURRENT RELEASES

A new Patlie serial adapted from Mary
Hastings Bradley's novel of nioderu
Egypt, "The Fortieth Door," has been
put into production on the West Coast
under the direction of George Seitz. Al-
lene Ray, Bruce Gordon, Frankie Mann,
Anna Mav Wong are in the cast.
. _..,••*'■* *

Xiiecast for ''Lost," Palmer Photoplay
Corporation's latest production, includes
Madge Bellamy, Warner Baxter, Maude
Wavne and Tom Guise.

* * *

"The '\'ankee Consul," with Douglas
MacLean starring, started its world pre-
miere at the Fenway Theatre, Boston,
last week. Just twenty years ago the
original musical comedy made its debut
in the Massachusetts capital, and it was
in celebration of the anniversary that
the picture w'as prc-released.

* * *

Alice Day. who appeared opposite
Harrj- Langdon in the two-reel Pathc
comedy "Shanghaied Lovers," and who
also has an important role in "Picking
Peaches," has been signed by Mack Sen-
nett under a long-term contract to ap-
pear in learling roles in Sennett produc-
tions.

* ♦ *

The Mack Sennett Bathing Beauties
of 1924, who made their successful debut
in "Picking Peaches," will make their
next appearance in ".\dam's Fib," now in
production. George Cooper and Made-
leine Hurlock plav the featured roles.

* + *

E. Mason Hopper has been engaged to
direct Marion Davies, the Cosmopolitan
star, in her next big sui)er-feature for
the Cosmopolitan Corporation, "Janice
Meredith," a picturization of Paul Leice-
ster Ford's grfeat romance woven around

the American Revolution.
+ * *

Vitagraph executive oifices are very
gi'atified over the demand for first-run
bookings on "Let Not Man Put Asunder,"
the J. Stuart Blackton special with Paul-
ine Frederick and Lou Tellegan. The re-
turn of Miss Frederick — in a picture
dealing with the most vital problem of
tlie day, the cause of domestic unhappi-
ness and, divorce — is claimed a guaran-
tee of box-office success to theatres.

* * *

Barbara La A'larr has been signed for
the leading role in "The White Moth."
.Maurice Tpurneur's next picture for
First National release. Miss La Marr
recently returned from Rome wdiere she
appeared in the ijrincipa! feminine role
in "The Eternal City."

* * *

Marion Davies and Rudolph Valentin':i
were crowned Queen and King of the
Movies at the .fourth annual ball of tlie
Theatre Owners Chamber of Commerce

Het^otifHatt

at the Hotel Astor. These two favorites
won the chamber's great test vote. Va-
lentino received 67,895 votes and Miss

Davies 68,930 votes.

* * *

Tlie first Alan Crosland production,
starring Betty Compson, tor Hodkinson
release will be an original story by John
Lynch under the title of "Miami." The
picture will be a melodramatic comedy
set against a background of ultra-fasli-
ionable society life with its locale in the
world-famous Florida winter resort, froiu
whicli the production takes its title.

* * * . {

"Strongheart," the wonder-dog of the
films, posed for his statue this week as
the first step in a plan to provide every
kid in the country with a toy replica
of the famous animal star. The images
are to be exact likenesses and will be
made of plush, rubber, or bronze, and
will vary from small models to life-siz.-
reproductions. The toys will be dis-
tributed concurrently with the exhibition
of his latest picture. "The Love Master."

* * *

Richard Talmadgc is working on "I ;
Fast Company" on the F. B. O. lot un-
der the direction of James Wesley
Horne. Billie Dove is in the cast.

HOTEL

§i^^ BRAY

Archie

Josephson

President

12th Street and
Baltimore Ave.
Kansas City, Mo.

Every employee of
the Hotel Bray from
porter to manager is
"on his toes" at all
times to see that you
are pleased. It is this
"Smiling Service'*
that makes the Hotel
Bray a better place
to stay.

Absolutely
Fireproof

150 Outside Rooms

with Bath

$1.50 and Up

<>») imulotplateui

A d"'and Walnut - Kansas City

m Perfect Plater for/iU
printing purposes

-'on time'service

m Main 47 07

^ AM PGTRl, ■ J L STEPHENSON -W E.RODCEHS

WEEK OF FEBRUARY 17, 1924.
ASSOCIATED FIRST NATIONAL
Flowing Gold, Richard Waltrni Tullv Spe-
cial C8).

CRESCENT
Laughing Gas. Int- Rr>ck (2).
Birthday, Inkwell (1).

EDUCATIONAL
About Face. Juvenile Comedy (2).
Here and There, Cameo Comedy (1).
Kinograms, two each week.

ENTERPRISE
Sliooting Iron .rim. W'ni. S. Hart (5).
A Lover's Might. Mack Sennett (2).

FAMOUS PLAYERS
'i^lic Next Corner. Lon Ciiaiiev.

F. B. O.
By Divine Right, Elliott Dexter (7).

FOX
Governors Lady, Special (8).
Six Cylinder Love, Ernest Truex (7).
Temple of Venus, Mary Phil bin (7).
Shejiherd King, all star (9).
Income Tax Collector, Sunshine Comedy (2).
Arabia's Last Alarm, Imperial Comedy (2).
The Orphan, Clyde Cook Comedy (2).
Fox News fl).

GOLDWYN-COSMOPOLITAN
In the Palace of the Kirv^. H.ibart Bns-
worth (S).

HODKINSON
Movie Chats.
Fun From the Press.

PATHE
Among the Missing, Will Nitjli Miniature.
The Man Who Smiled. Frontier Series (2).
Postage Due, Stan Laurel (2).
The Man Pays, Diitpy Doo Dad (1).
A Rural Romance, Aesop's Fable.
Wliite Medicine, Way of a Man, Chapter 5.
Pa the Review, No. 7.
Topics of the Day, No. 7.
T*athe News.

RICHARDS & FLYNN
The Kniglit of the Trail. Wm. S, Hart (2).

STANDARD
Wil<l and Wooly. Jack Perrin (5).
I'Manies of I'assirm. all star (5).
UNITED ARTISTS
Loving Lies, Monte Blue (7).

UNIVERSAL
Ghost City, Episode \2.
Quit Kiddin", Century Comedy.
The Very Bad Man, Star Comedy.
International News, two each week.

VITAGRAPH
Man From Brodney's, all star (8).

CLASSIFIED

ADVERTISING

Two Cents per Word Payable in Advance
No Ads Accepted for Less Than 50c.

WANTED TO LEASE OR BUY
Want to lease a theatre or buy a theatre
equii»ment. Give full descriptions in answer to
this ad. Address C. R. James, Box 206, Chat-
ham, 111. 2-24

THEATRE LEASE WANTED
I desire a lease on a motion picture theatre.
Good proposition wanted. Advise full particu-
lars. Address Box 293. Emporia. Kansas. 2-24
THEATRE LEASE WANTED
Lease on theatre wanted in town of 2.000 or
more. State terms. Address R. L, Reel Jour-
nal. ' 2 :m

THEATRE FOR SALE

Picture Show— Only one in town ISOO. Guar-
antee yearly profits $1,800. Price $2,400. Terms
on part. Notliing misrepresented. Owner, Ull
N. Libfrl\ . Independence. Mo.

MOVING PICTURE EQUIPMENT

400 fine opera chairs; 2 splendid Powers' late
model projectors, with motors, regulators, etc.;
excellent photopl avers with hundreds of rolls
of music; fans, display frames, large electric
sign reading Palace; everything complete for
up-to-date theatre ; must be moved April 1.
Conic or address Palace Theatre, 932 Main
street. Kansas Citj", Mo. 2-3

PIANIST WANTS POSITION

■ I..a,dy pianist wishes position in Kansas City
or vicinity. Picture and vaudeville experience.
Mrs. Gieselman. 1309 East 9th. Telephone Victor
8720, Unity Annex. 2-3

FOR SALE

On,, account of ^erious illness pf hiisband will
sell picture show.' Tow-h- J' tivelve H'ufndr.cii-
Moving into new building. Priced to sell. Iris
Theatre, Erie, Kas. 1-26

^^I have done exceedingly well

on all of them. — says WUlard Frazier

March

KAHN

and

WARNER
Month

Advertising

Accessories

at Half Price

With All

Bookings

OSAWATOMIE, KANS.

PAOLA, KANS.

Empress Theatre

WILLARD FRAZIER, Manager

Osawatomie, Kansas

February 2, 1924.
Film Classics, Inc.,
1 1 5 West 1 7th St.,
Kansas City, Mo.

Dear Mr. Kahn:

I wish to tell you that your expectation of the
business I would do on "MAIN STREET" was even sur-
passed, and, of course, that satisfies me.

I have run all of the WARNER BROS, productions
to date and I can truly say that I have done exceedingly
well on all of them. "TIGER ROSE" and "THE GOLD
DIGGERS ' were two very fine money makers.

Very truly yours,
(Signed) WILLARD FRAZIER.

March

KAHN

and

WARNER
Month

Advertising

Accessories

at Half Price

With All

Bookings

115 West 17th Street
KANSAS CITY, MO.

OF KANSAS CITY Inc.

AL KAHN,
Pres. and Gen. Mgr.

VOL. VII— No. 9

February 23, 1924

PRICE TEN CENTS

Sell your public your theatre. Make
your theatre the community center
of your town's activities.

BOOK
The Yale University Press

Chronicles of America
Series

They are Endorsed by Educators, Editors, etc.

These pictures released at four-
week intervals will make your
house a family center and your
profits will not only be money
but good will as well.

WRITE us ABOUT THEM

Pathe Exchange, Inc.

KANSAS CITY, MO.

ST. LOUIS, MO.

i
I

PUBLISHED EVERY SATURDAY, 19TH & WYANDOTTE, KANSAS CITY, MO.
BY REEL JOURNAL PUBLISHING COMPANY TWO DOLLARS A YEAR

There's a mtii of money in

Backed by F. B. O.'s strong arm

Showmanship and handled right by every Exhibitor

who plays it, there a rain of money in "ALIMONY"

With three stars to boost and a

whale of a story, "ALIMONY" will pack 'em

in at every show.

Boost WARNER BAXTER.-GRACE DARMOND and

the sensational European star RUBY MILLER.

Play up the immensity of this subject. Shout to the

housetops the class of this picture, the action,

the acting. Use our specially prepared

newspaper ads that shriek ticket selling power.

NEVER has there ever been prepared such

posters, such lobby photos and such crowd

attracting advertising as you'll find

all ready for you for "ALIMONY"

F. B. O.'s soecially prepared press book will show you a
dozen corking exploitation stunts for "ALIMONY," and experience
has taught exhibitors that F. B. O.'s brand of show-
manship tops anything in the industry by miles.
Every ticket selling angle has been brought to Hght for
"ALIMONY." Not a trick has been muffed. See the picture

yourself. See the stuff ready for it,- and remember that

every newspaper story, every divorce story, every matrimonial

squib is a direct ad for you for "ALIMONY." You've

got a chance on a tremendous subject, interesting to every

man and woman in your community. Don't muff this opportunity.

Stic sphsh //

■ STARIflMC

lOD LA ROCQUE

\, STAR OF THE

]}it Coitimondments^''

ALSO

JFELLE TAYLOR and Big Cast

A RICHARD THOMAS PRODUCTION
I Presented by WILLIAM LA PLANTE

Adapted by BURNELL MANLEY
Photographed by JACK W. FUQUA

MELODRAMA is what 99% of movie patrons want and
MELODRAMA is what we give 'em in hundred per
cent, style in "PHANTOM JUSTICE."

Added to the bigness of this melodrama you get the Stars of
Paramount's "Ten Commandments" in ROD LA ROCQUE
and ESTELLE TAYLOR.

Plenty of high-pressure exploitation ideas to help you make
money on this one. Ask your F. B. 0. Exchange to screen
it for you.

Get behind "PHANTOM JUSTICE" and watch the bank-roll
grow.

FILM BOOKING OFFICES

OF AMERICA, INC.

3312 Olive St., St. Louis, Mo.

SNOWER BLDG., KANSAS CITY, MO.
EXCHANGES EVERYWHERE

127 S. Hudson St., Okla. City, Okla.
106 S. Cross St., Little Rock, Ark.

Page Four

THE REEL JOURNAL

February 23, 1924

EXHIBITORS WILL HOLD

SPECIAL MEETING FEB. 21

PubllHhetl Every Saturday by

REEL JOURNAL PUBLISHING CO.

19th and Wyandotte Sts.

KANSAS CITY, MO.

BEN SHLYEN

Piihlislier nnd Editor

Telephone Delaware 9763

St. Louis Correspondent
DAVID F. BARRETT
3748 Meraniee Avenue

Xew Tork Representative

TOM HAMLIN

liOen' Build in^. Times Square

Change of advertising must reach this
office not later than Tuesday of each
week, othcnvise same copy ^vill be run.

Circulating: in Alissouri, Kansas* Northern

Oklahoma, Arkan.sns and

Southern Illinois.

Plan Beyond Today

Have you iilaccd your tlieatre beyoml
the old nickelodeon days ? Or do you
still run it on a "get-in-all-you-can-today"
and "to-hell-with-the-future" basis?

The "shooting gallery" days of the mo-
tion picture theatre are over. There is
more to consider than just today's patron -
age. What of the patronage of tomor-
row — the future ?

The picture theatre has become a public
institution of permanence. It is serving
many millions daily with enlightenment
in entertainment and in education. And
among these -millions are children — wdio
will make up the bulk of the patronage of
the future.

Are you in business just tor today, or
are you planning ahead? Do 3'ou con-
sider carefully each program that you
show to your patrons? Do you, in your
choice, select only that which appeals to
the adult mind? Of course comedies are
a favorite with the children, but your
consideration must go beyond this. You
must show pictures that will better en-
tertain the average child and that are not
beyond his mental capacity — not fair\'
stories; not necessarily pictures that ap-
peal only to children — but something
away from the usual sex plot ,incl sen-
sational yarn.

Of course you can't show such pro-
grams every night, but you can set asi(U'
one night a week as a family or chil-
dren's night, (jivc them good light en-
tertainment — plenty of comedy and an ac-
tion feature, perhaps, but something they
will not need to torture their minds tn
understand — and, which will entertain
them. And not only on this one night, but
every night, show at least one picture that
will please the kiddies.

The children of lod.ay are the citizen ^
of the future — and you afc developing the
tastes for their choice of entertainment.
The parents will not discourage their at-
Icnding picture shows if you serve them
the right kind of pictures, and besides
that they'll grow into steady patrons and
supporters of the screen in the future.

Give this a thought. Plan beyond to-
day and tlie futm-e will certainly prove
all" that it should.

The meml)ership committee of the M.
1'. T. O. of Western Missouri has sent
out letters to a select few exhibitors in
the state calling a special reorganization
meeting to be held at the Baltimore
Hotel in Kansas City on Thursday, Feb-
ruary 21, Aside from this taxation mat-
ters will be taken up.

NEW UNIVERSAL MANAGER

IS VETERAN FILM MAN

L. \V. Weir, wdio has succeeded Maur-
ice Joseph as manager of the Kansas
City Universal exchange, is a veteran in
the film business. Although he has been
with Universal for only three years, he
has been in the motion picture business
for nearly si.xteen. He has been active
in every phase of the profession, from
the studio to the theatre.

L. W. WEIR.

Mr. Weir formerly was district mana-
ger for the Western Division of Univer-
sal. Prior to this position he was mana-
ger of the Universal exchange at Port-
land, Ore., and before this he was an
exhibitor in .San Diego, Cal.

This part of the country is somewhat
new to Mr. Weir, but he feels that he
is going to like Kansas City very much.

"DOUG" AND MARY PASS

THROUGH KANSAS CITY

Douglas Fairbanks and Mary Pickford
passed throu.gh Kansas City Wednesday
night on the California Limited en route
for New York. \ large assemblage of
local film people met the train to greet
the famous couple. "Dou,g" and Mary
are going to New York to attend the
liremiere of "Dorothy Vernon of Had-
don Hall," Mary Pickford's new screen
production.

After the premiere of ilu' picture llu'\
anticipate a trip to luirope lor a four
months' vacation. While the trip is not
fully outlined it is understood that Eng-
land, France, Belgium, Denmark, Sweden
and Norway will be among the countries
visited.

EISNER GETS RESULTS

FROM "AMBASSADOR" PLAN

A plan by which a patronage increase
of 30 per cent has been tested and
proven successful has been adopted by
A. M. Eisner, president of the Kansas
City division of the M. P. T. O. A., and
owner of the Broadmour, a suburban
theatre in Kansas City, Mo.

A prominent woman of education and
experience in the affairs of the Woman's
Club visits a few families in the neigh-
I)orhood of the Broadmour each day ami
asks each family the type of picture^
that that particular household likes best,
and at the same time she points out the
educational benefits that children de-
rive from better pictures. In case the
family is not a patron ot the Broadmour,
the "ambassador" gives two or threi
tickets away. These tickets are marked,
which enables the manager to determine
what percentage of the persons wdio have
been given complimentary tickets are
sufficiently interested to attend the thea-
tre. Many who come for the first time
gratis, return again to pay at the box-
office.

JOHN M. QUINN, VITAGRAPH
GENERAL MANAGER, BURIED

Funeral services for John M. Quinn,
general manager for Vitagraph, wdio died
Fel)ruary 4 in California, were heW at 10
o'clock Tuesday morning in Chicago.
.\lbert F. Smith, president of Vitagraph,
accompanied the body from California
to its place of burial. The Kansas City
distributors for Vitagraph closed their
offices until noon on the day of the
funeral.

Mr. Quinn had held the position of
general manager for six years, and was
deeply loved and respected by the entire
organization. Mr. Quinn's executive abil-
ity in directing the affairs of the com-
pany contributed a great deal to the suc-
cess of Vitagraph.

JACK GROSS TO MANAGE
THEATRES IN CARTHAGE, MO.

Jack (iross, who for the past three
vears has been manager of the El Dorado
and Palace Theatres in El Dorado. Kas.,
has been transferred to Carthage, Mo._,
where he will assume the management of
tlie Crane and Royal Theatres in that
city. He is not, however, leaving the
organization which controls the two
theatres in El Dorado, which Gross has
been managing, but will continue to han-
dle the booking of the ro.ad shows fen-
the F-1 Dorado theatres.

Mr. Gross lias had a wide experience
in the theatre business, and he has been
very successful during his three years in
El Dorado. He went to El Dorado from
Kansas City to manage the El Dorado
1'heatre ; then for two years he managed
the Palace and the El Dorado jointly, W.
R. Rowell took over the management of
the latter house wlien Capitol's El Dorado
.\musemcnt Corporation look control of
the two local theatres under a merger,
and Mr. Gross became manager for the
Palace and booking manager for both
the El Dorado and the Palace. Mr. Gross -
has been in the show- business for a
number of years, both in the film busi-
ness and the legitimate stage.

February 23, 1924

THE REEL JOURNAL

Page Five

Ben Franklin said: —

"A penny saved is a penny earned"

WE'LL SAVE YOU

MANY DOLLARS

If You Take Advantage of Our

p, / PRICE
U/ REDUCTION
U OFFER

POPULAR
STARS

AND GOOD
CASTS

EVERY

ONE
OF
THESE
PRO-
DUCTIONS.

FEATURES

r*A OUT OF THE
O^ ORDINARY

eO STR
*''-' SHI

STRING SNAPPING
RT RIPPING

FEATURES--5 Reels
C0MEDIES--2 Reels

40 irnZ'Lr:^.^'' COMEDIES-I Reel

RIP-SNORTIN'

GO-GETTIN'

WESTERNS--2 Reels

20S'

BREATH-TAKING RAILROAD

EART-STOPPING

DRAMAS "^ Keels

nA INTEREST BUILDING SCENICS
^^ BUSINESS HOLDING NOVELTIES

1 Reel

ALL PRINTS GUARANTEED A-1 CONDITION

NOW

THE TIME
TO GET

THIS

SAVING.

WRITE

ONCE!

RICHARDS & FLYNN FILM COMPANY

113-115 WEST 18th ST. KANSAS CITY, MO.

Page Six

THE REEL JOURNAL

February 23, 1924

MINSTRELS ADVERTISE

"AFTER THE BALL" ON TOUR

A large auto truck fitted up with liv-
ing accommodations left New York Jan-
uary 31 with the "After the Ball Min-
strels" on board. The merry minstrels
will sing their way to the Pacific coast
via F. B. O. exchange centers advertising
the new production "After the Ball" and
will spend several days at the theatres
along the route wherein the picture is
being shown.

William Quick and George Sullivan
are in charge of the novel troupe. Quick
will give the citizens of the towns
through which they pass an opportunity
to hear his rich tenor voice, while Sul-
livan will wield a strenuous baton in aa
effort to lead the minstrels. A special
Anderson Pictures edition of the famous
song will be distributed, the covers dis-
playing the pictures of Gaston Glass,
Miriam Cooper and Edna Murphy.

The opening performance of the min-
strels was given in front of the Capitol
Theatre, and between -18th and 49th on
Seventh avenue. New- York, where the
occupants of the three film buildings
were given the first opportunity to en-
joy the concert. Mr. Quick scored a big
hit in this initial performance.

The minstrels will be on the road un-
til the latter part of September.

Moving Along Movie Row

HISTORY OF OIL INDUSTRY

IS SEEN IN "FLOWING GOLD"

An accurate history of the develop-
ment of the oil industry is vividly por-
trayed in the film version of Rex Beach's
novel, "Flowing Gold," which is a Feb-
ruary release of Associated First Na-
tional. Richard Walton Tully, the pro-
ducer, spared no effort to make the pic-
ture realistic and authentic. The "oil
game," from its early stages to its pres-
ent development, is faithfully depicted in
tliis production.

Tully and a portion of his technical
staff made a trip to the oil fields of
Texas to study the life and condition:.
in the oil country, and he has brought
back to the screen life and business just
as he found it there. One of the most
spectacular fire and storm scenes ever
produced was staged for this picture, ami
real oil wells were burned to secure a
thrilling climax.

The cast includes Anna Q. Nilsson,
Milton Sills, Alice Calhoun and many
other players of note.

R. R. THOMPSON SAYS "1 DO"

1^. R. Thompson (better known as
"Rarin' Roscoc"), who travels Southern
Kansas for Vitagraph, was married to
Miss Mary Thompson, a popular Kansas
City girl, on Saturday niglit, February
9. They spent their honeymoon in the
wilds of Excelsior S])rings at the Elms
Hotel, and they will be at home to their
friends al .3511 (iarfiehl avenue after
March 1.

Roscoe says he does not believe in th'.'
old adage that two can live as cheaply
as one; so from now on his many cus-
tomers in Southern Kansas will have to
buy a lot of pictures from him and at
good prices to enable him to feed and
clothe the new- Mrs. Look out for him
now, exhibitors, for lie is going to live
up to his name of "Rarin' Roscoe."

Jack Roth is back with his first love,
the Isis Theatre, 31st street and Troost
avenue. Jack resumed his former duties
as manager of the Isis Sunday, Febru-
ary 10, Ray Elder having barkened to
the call of the tent show business. Rube
Finkelstein, manager of the Gillham
Theatre and one of the members of the
firm operating the Apollo, will take over
Tack's managerial reins at the Apollo.

* * *

Bill Carson, wlio some few nionths ago
sold the Empress Theatre at Osawoto-
mie, Kas., to Willard Frazier, called at
The Reel Journal office Saturday. Bill
said that when he sold his theatre the
sale did not include his two-year su])-
scription to The Reel Journal and that
he didn't like the idea of stealing over
to the Empress whenever he wanted to
know what was going on in the local
film world. And Bill made sure, before
leaving, that his name was properly en-
tered on our subscription list.

* * *

Mike Kahn of Film Classics, Inc., took
a fast jaunt to the key towns of Kan-
sas this week. However, Mike says
these trips are more or less to keep him
in "selling form" as Warner Bros.
Classics are selling themselves. Busi-
ness was never better, says Mike.

Sid Rosenthal of Preferred Pictures
informs us that "The Virginian" has
been booked by Frank L. Newman and
that it will have its first run m Kansas
Citv the w^eek of March 9.

* * *

W. P. Bernfield, former city repre-
sentative for Universal, is back again
with that company. "Bernie" has been
assigned some special work with "The
Hunch1)ack of Notre Dame."

* * *

(ieorgc Hinton of Hodkinson was all
out of breath and wild with enthusiasm
when we saw him Monday afternoon.
George had just finished screening the
first of Hodkinson's series of six Harry
Carey westerns, "The Night Hawk." and
between gasps and shouts of joy we
learned that it was "the greatest thriller
that Carey ever made."

* * *

Richards & Flynn, who liave been con-
ducting a sort of merchant's reduction
sale, report that the idea has taken
greatly with exhibitors, especially those
in the small towns.

* * *

That was a classy insert the .V. H.
Blank Film Enterprises used in last
week's issue to announce their new sea-
son's product. And it's a mighty fine
line-up tliey've got, too. They ought to
go .gettem !

* * *

We saw the first two reels of F. B.
O.'s "Telephone Girl" series the other
day and though this is not a reviewing
column it seems to us that this series
by H. C. Witw-er will prove more popu-
lar than "The Fighting Blood" stories.
There's a great deal of action and much
good comedy packed into this two

rceler.

* * *

In our February 9 issue it was stated
that Jack Gross and Mrs. Gross of Eldo-
rado, Kas., were in town. Don't know-

how this happened. Jack, Ijut as long as
you're not a benedict we'll correct that
statement here and now.

* * *

Friends of Charlie Gregory, formerly
manager of the Goldwyn exchange, will
be pleased to know that he is doing
well in Minneapolis. In fact, Charlie re-
ports that he is "knockin' 'em dead.''

M. W. Hubbell from Trenton, Mo.,
dropped into the F. B. O. offices Mon-
day on a little booking business.

* * *

The Kansas City office of Universal
has divided its territory into five zones,
each salesman covering the theatres of
one zone.

* * *

C. L. Rugg of Eureka and Westover,
Mo., was a visitor at the Vitagraph of-
fice Monday.

* * *

Despite bad business and weather con-
ditions last week "The Humming Bird,"
with Gloria Sw-anson, played to full
houses at the New-man Theatre the en-
tire week.

* * *

J. C. Tindale w-as in Kansas City Tues-
day, and he dropped into the office of
the Keystone Press. Tindale owns the
Elite Theatre at lola, Kas.

* + *

The employees at the Kansas City of-
fices of First National derive great bene-
fit from the half hour meetings which
are held every Tuesday morning at 9
o'clock. Besides discussing ways of im-
proving the business, fifteen-minute talks
are given by different members of the
office on various subjects covering topics
such as .the history of First National,
history of the local office, history of
motion pictures, and motion pictures as
a visual educator.

* * *

J. P. Wineland of Pitcher, Okla., and
Webb City, Mo., was on Movie Row-
Wednesday.

* * *

A. H. Blank Film Enterprises have
their new- office running smoothly now,
and arc reporting heavy bookings. The
demand for "The Santa Fe Trail" con-
tinues unabated, and "The Barefoot
Boy" promises to be a big success. They
w-ill release "The Marriage Market"
March 1.

* ♦ +

"When a Man's a Man," the new-
production released through First Na-
tional, was given a week's test run in
Wichita, and from reports the picture
met with great success despite the bad
weather that prevailed.

* * *

K. B. (). \\ill release, February 24, "The
White Sin," the second picture to be pro-
duced by the Palmer Photoplay Com-
Ijany. "The White Sin" was written ex-
pressly for the screen by Harold Shu-
mate of St. Louis, a Palmer-instructed
scenario writer. The cast includes
Madge Bellamy, John Bowers and a no-
table supporting .group of players.

February 23, 1924

THE REEL JOURNAL

Page Seven

HODKINSON DISTRIBUTOR "THROWBACK," CONTEST WIN- "THE EXTRA GIRL" MAKES

FOR CHRISTIE FEATURES NER, GOES INTO PRODUCTION GOOD DESPITE BELIEFS

Contracts were signed last week be-
tween Charles Christie and the Hodkni-
son Corporation that call for the maknig
of at least two big Al. Christie features.
These two new productions will not con-
flict in any way w-ith the two-reel
Christie comedies released by Educa-
tional. ^ . . . .,,

The Hodkinson-Christie pictures w^iU
be the first feature-length comedy sub-
jects since the filming of "So Long
Letty" in 1920. This production made a
great sucess, but it was not considered
advisable to continue the making of such
pictures at that time. Now, however,
conditions warrant expansion and Chris-
tie will open into a bigger field of com-
edy production.

BIG WELCOME GIVEN

"THE MARRIAGE CIRCLE"

The prints of "The Marriage Circle"
are looked forward to with a great deal
of expectation bv Al Kahn of Film
Classics, Inc., distributors of the Warner
Brothers product in this territory.^ "The
Marriage Circle" is Ernst Lubitsch's sec-
ond American production, and the firsi
modern screen play of his ever shown
in this country. It opened its Broadway
premiere at the Mark Strand this week,
where it received many laudatory com-
ments.

"The Marriage Circle" is based on a
very successful modern European stage
play and its story deals with the in-
volved and tangled relations between five
people, two married couples and a young
bachelor. Florence Vidor, Marie Prc--
vost, Monte Blue, Adolphe Menjou airl
Creighton Hale are the five principals.

DEMAND INCREASES

FOR SHORT SUBJECTS

"The exhibitor is everywhere protest-
ing the detrimental effects upon his
business of the excessively long feature.
\t all places I was informed by theatre
iwners that they are finding the diversi-
fied program the mainstay of their busi-
less" — quoting Miles Gibbons, short sub-
iect sales manager for Pathe, who lias
ust completed an extensive tour of thr
Middle West, in which Kansas City and
St. Louis were included.

Mr. Gibbons stated that the demand
.vas especially great for a bill made u;i
if five or six-reel feature, together with
wp or three reels of short subjects. The
•all for quality short subjects, comedies,
lovelty reels is especially insistent as a
esult of the demand for diversified pro-
,'rams, declared Mr. Gibbons, and added
hat this situation is being reflected in
he ever-growing popularity of the Pathe
hort subjects.

Mr. Gibbons also stated tliat he had
m excellent opportunity of observing the
eception of the Wilson Memorial spe-
ial of Pathe News and expressed his
■lation over the enthusiastic response ac-
orded by exhibitors to the service fur-
lished them in connection wdth this
vent. He asserted that in some iii-
tances the theatre owners themselves
vere unaware of th late President pass-
ng until the arrival of the Pathe News
■rint on Sunday.

The movement for the fostering of in-
terest in university faculties concerning
the needs of the motion picture art,
started by Carl Laemmle with a nation-
wide scenario scholarship contest in
which 250 educational institutions were
represented, will have its concrete reali-
zation on the screen with the immediate
production at Universal City of "The
Throw-back," the prize winner. The story,
written by William Elhvell Oliver, stu-
dent of the L'niversity of California, won
first place over several thousand man-
uscripts submitted by university men and
women of all ages and classes. It car-
ries a luxury-bred hero, scion of a pio-
neer family, through the mazes of ad-
venture in the Orient, experiences which
give the story its title by throwing him
back into the mould of his forefathers.

Pat O'Malley will play the "Throw-
back." Tom Fornian will direct. Other
players will be engaged after considera-
tion by Forman and Universal execu-
tives.

THRILLING BATTLE SCENES

IN "GATEWAY OF WEST"

"The Gateway of the West," one of
the "Chronicles of America" series pro-
duced by the Vale University Press for
Pathe, has just been completed and is
said to be one of the most elaborately-
produced numbers in this group of thrill-
ing historical dramas.

The exteriors were staged in the back-
woods regions of North and South Caro-
lina, which have remained unchanged
since pre-Revolutionary War days, when
tlie stirring events depicted in the pro-
duction took place. The staging of a
scene portraying the attack of the In-
dians and French on the British strong-
hold. Fort Necessity, involved the trans-
fer of the entire tribe of Cataw'aba In-
dians to the location from their state
reservation three hundred miles distant.

The stately gardens of Middleton
Place near Charleston, S. C. were se-
cured for the scenes wherein Washing-
ton meets Governor Dinwiddie of Vir-
ginia and is commissioned by the latter
to proceed against the encroaching
French and their Indian allies.

NEWS REELS BROADCAST

NEWS OF WILSON'S DEATH

Telephone, telegraph and radio arc
only a single jump ahead of the news
reels when it comes to delivering the
news. Only a few hours elapsed be-
tween the time of Ex-President \yilson's
death and the exhibiting of special me-
morial films in tlieatres in the principal
cities of the East and Middle West, and
in New York it -was a matter of min-
utes.

Pathe New-s, Kiuograms, and Interna-
tional News prepared special Wilson
reels to be released upon the first notice
of the great statesman's death. The
reels were sent to the various key cities
and the majority of theim arrived in
time for the first evening performances
following the new-s of the death. In
New York City theatres carried the film
new'S of it less thrui one hour after the
tragic word was spread.

Roy Crawford, secretary-treasurer of
Associated Exhibitors, stopped over in
Kansas City Saturday on his return to
New York from Wichita, Kas., where he
has been visiting his father, L. M.
Crawford.

j\lr. Crawford told the Kansas City of-
fices of .Associated Exhibitors that all
specials of the Associated line were sell-
ing fast in the East. He mentioned "The
Extra Girl." Mabel Normand's latest fea-
ture, particularly. Contrary to beliefs of
the exliibitors this production has be-
come a box-office sensation. Mr. Craw-
ford stated that exhibitors had been
"shying at a mouse." Because of the
notoriety and publicity that Mabel Nor-
niand received recently in a shooting af-
fair in Los Angeles, exhibitors have
feared for the success of the attraction
in regard to its box-office value. How-
ever, every theatre that has booked it
has met w-ith unusual success, and most
of the houses have been forced to carry
the feature over the second and third
week.

REMINGTON STYLE POSTERS

FOR "THE NIGHT HAWK"

The Hodkinson Corporation has pre-
pared a striking set of posters which re-
sembles the virile artistic style of Fred-
eric Remington to carry publicity for
"The Night Hawk," the first Harry
Carey picture to be released throu.gh Hod-
kinson. The new posters appear in the
paper prepared by that company.

The twentv-four sheet is an effective
creation by Pierre Fortier, and it em-
I)odies one of the big scenes of the pro-
duction w-ith a realistic central figure
and a combination of illustrations that
hold a perfect story-telling connection.

The posters are of robust style, con-
taining colors with sufficient power to
appeal to action-loving patrons.

DELIVERY SERVICE PLAN

ORGANIZED BY SCHERZER

The Exhibitors Film Delivery Service
is a new company that is planned, and
which will serve the exhibitors and ex-
changes as a sort of central shipping bu-
reau where shipments of films and posters
will be made and received.

Ralph Scherzer, who formerly w-as here
with Fo.x Film Corporation and w-lio has
just returned from California w-here a
company such as he is planning is func-
tioning most successfully, will be asso-
ciated in the new- enterprise with E. E.
Jameson.

Mr. Scherzer contends that his plans
will not only facilitate shipments, but w-il!
also reduce distribution cost to the ex-
hibitors both in Kansas City and in tow-ns
outside.

Milton
Richard
in the fi
ing Gold
retaken.
Anna Q.
a watery
the pair
embrace
ish kiss,
proval.
get a re

Sills recently astounded the

Walton Tully company, engaged

Iming of First National's "Flow-

' by suggesting that a scene be

It w-as the final close-up, after

Nilsson had saved him from

grave during a terrific storm,

were locked close in a thrilling

and their lips met, for the fin-

The director shouted his ap-

"What?" cried Milt, "don't wc

■take on that?"

age

Eight

THE REEL JOURNAL

February 23, 1924

SELZNICK ANNOUNCES 7

EARLY 1924 RELEASES

DISTRIBUTION IS NO

SMALL UNDERTAKING

The Selznick Distributing Corporation
will release four new productions between
February 23 and March S). The new
pictures are "Flapper Wives," to be re-
leased February 23; "Pagan Passions,"
to be released March 8; "Right of the
Strongest," to be released March 15, and
"After Marriage," the release date of
which has been set for March 29. Pre-
vious tentative 1924 releases were "Wom-
an to Woman," "Roulette" and "Daugh-
ters of Today."

Selznick has taken over the distribu-
tion of the Standard Cinema Corporation
short subjects which consist of two-reel
Jimmy Aubrey comedies, two-reel Hol-
lywood comedies, one-reel Heeza Liar
comedies and Bruce Barton Editorials.

UNUSUAL POSTERS USED FOR

"THE MARRIAGE CIRCLE"

Posters of a distinct type were used in
New York to advertise Ernst Lubitsch's
production. "The Marriage Circle," which
opened February 3 at the Mark Strand.
The design for the lithographer was pre-
pared with special care to make it
strikingly in harmony with the impor-
tance of this new Warner Brothers
Classic of the Screen.

The twenty-four sheet contains three
circles, a large central circle, and two
smaller ones in each lower corner. A
head is shown in the left-hand circle
reading "his wife ;" the right-hand cir-
cle displays another head wdiich reads
"her husband," while the large circle is
represented by the other two members of
the love triangle. Another sheet bear-
ing a large question mark, in the loop
of which is seen a woman's arms en-
laced around Monte Blue. From the
hand dangles a key, and the caption
reads "Cherchez la Femme."

The posters have caused considerable
favorable comment amon.g theatre pa-
trons.

AUDIENCE GOES ON STRIKE

FOR REPETITION OF FILM

Fur eniiiliiyees to go on a strike is not
an unusual incident, but when an au-
dience goes on strike for the return ol
a picture it is time for the historians nl
the screen to start a new era.

Johnny Hines' new picture. "Conductor
1492" scored such a hit in Baltimore re-
cently that the public demanded the
Metropolitan Theatre to show the film
another week. On Monday afternoon
following the week in which "Conductor
1492" was presented a new program was
scheduled for the new week, but the pa-
trons pleaded for the repetition of the
Johnny Hines i)ictures. With the night
performance the requests grew more nu-
merous, and the patrons became so in
sistent that the management was obliged
to cancel the scheduled feature, and re-
peat the demanded production. Tlie au-
dience had virtually gone on a strike.

Johnny Hines is at his best in the
new Warner Brothers Classic. He is
supported I)y Doris May, Don Mason,
.Ruth Renick, Robert Cain, Fred Ksmel-
ton, Byron .Sage, Michael Dark and
Donnely Burns. It was co-directed by
Charles Hines and Frank (jriffcn.
"Johnny," himself, wrote the story.

By ALBERT WARNER.

The problem of motion picture produc-
tion is not solved until satisfactory dis-
tribution is secured. By distribution is
meant the marketing of the picture
through branch exchanges throughout the
world, which in turn offer the completed
product for the approval or disapproval
of the theatre owners.

The moment the Warner Brothers re-
ceive a finished picture from their West
Coast Studios in Los Angeles, Calif., it
is given a private screening in their New
York offices. Opinions are expressed by
the cxecutvies of the firm, and these are
carefully weighed before anything fur-
ther is done with the feature attraction.

Once the production is passed upon fa-
vorable the task of devising ways and
means to properly present it to the pub-
lic is then undertaken. The problem —
the advertising and publicizing of the
feature — is a big job ; in fact, one of the
biggest tasks in distribution. Litho-
graphs, attractively made by competent
lithographers; oil paintings, suitable for
lobby display in all theatres: colored pho-
tographs, press material written so that a
theatre owner can clip it from a spe-
cially published broadside sneet and pres-
ent it to local editors, and a thorough
national advertising campaign from both
the newspaper and magazine standpoint —
these arc the things that must be done
before the picture is released for public
consumption.

Wlien everything of a supplementary
but of an important nature has been com-
pleted the branch offices receive a num-
ber of prints of the film. The advertis-
ing and publicity matter is also sent along.
Then the branch manager instructs his
salesmen about the fine points of the pic-
ture, and these men who are assigned va-
rious zones in their respective territories,
visit the motion picture theatre owners.

Oft times a theatre owner, or as he
is more commonly called, an exhibitor,
looks at the picture before buying it.
There are also many exhibitors wdio buy
pictures without looking at them. Of
course their past experience, coupled with
a knovdedge of the business standards
and production methods of a concern, are
the guiding posts in this connection.

With the picture purchased by the ex-
hibitor the public is then offered an op-
portunity to' see it. Upon them rests the
future longlivety of the company making
the picture, and upon them also rests the
success or failure of the theatre owners
business.

To properly distribute a picture is no
small undertaking, for upon its distribu-
tion depends the finances to carry on a
motion picture organization with a pol-
icy of bigger, better, cleaner, wholesome,
instructive and entertaining screen plays.

I'^laboratc sets arc under construction
at the Hollywood Vitagraph studios for
use in J. .Stuart Blackton's new produc-
tion "Between Friends." The entire
technical art staff of the studio is at
work on the sets for this massive pro
duction. The story is a picturization of
Rol)ert \\'. Chambers' popular novel
which deals with artistic life in I'aris
and New York. Lou Tellegen and Alice
Calhoun take the leading roles, and they
head a supporting cast of notable
players.

Care and Oiling of Alternating

and Direct Current Motors for

Moving Picture Machines

Written by GLEN R. BLANCHARD,

Head of the Repair Department ol
the Cole Theatre Supply Co.

Consider the motor that turns tlie pro-
jecting machine — the little servant that
runs constantly, but to which very lit-
tle attention is paid. While it is usu-
ally a long time before repairs are need-
ed on the motor, yet some attention
should be paid to it.

First it is important that the bearings
are well oiled. Usually the _ motor is
equipped with oil cups and wicks. The
wicks are dependable as long as the right
kind of grease or oil is used, but the
wrong kind of oil or grease will cause
the wicks to stop up and the wicks will
not conduct the oil to the shaft. This
results in a dry or stuck bearing. Wicks
will give good service for a long time,
but, of course, there is a limit to their
life. Tlie same is true of a good oil in
an automobile. The oil will last for a
long time, but at some time it has to be
changed. The wicks absorb oil or
grease as well as the wearings from the
ijearings and shaft, which will cause the
wick to harden and not properly conduct
the oil to the bearing. It would be good
practice to change wicks every six
months at least. The bearings have a
great deal to do with the lasting of tlie
wicks, just the same as the wicks have
to do with the lasting of the bearings.
As the wicks cost approximately 40
cents a pair and the bearings around
$4.00, changing the wicks would be mucli
cheaper than to he forced to change ,
bearings.

The clearance between the rotor and
the stator on an alternating current m-i-
tor is much more important than the
clearance between the armature and
field on a direct current motor. The
bearings on the alternating current mo-
tor must be true and not too mucii
worn, as the least bit of play would causi.
vibration and friction and would cau--r
heating and loss of power. It is, there
fore, very important that the bearinu-^
be in first class shape.

If the motor is of the induction type
it is very important that the centrifugal
switch fingers make good contact on the
slip rings, or if it is a commutator type,
be sure the brushes, as well as the coiii-
mutator, are in good shape. The in
duction motor with the centrifu,L;.il
switch really does its hardest work on
the start, so you will realize the impor-
tance of keeping the starting switch in
good condition. The commutator ty|ie
motor starts and runs constantly, with
out a special starting device. ^Iotl>^^
will be discussed a little more in detail
ill the next article.

In accordance with its policy of tr.\ -
ing to supply a complete program to ex-
hibitors the United Producers and Dis-
tributors plans a department the person-
nel of which will concentrate on the mak-
ing and distributing of short subjects oi
educational value, it being the idea m
furnish one split reel of an instruct ivi-
nature with each full-length feature, tn
gether with a two-reel comedy and :ii
least one other featurettc.

February 23, 1924 THE REEL JOURNAL Page Nine

Stationery Special

February Only

250 Letterheads, not

over 5 lines, black ink,

$2.00

250 XX 6 3-4 Enve-
lopes, with return card
$2.00

White paper. Sent post-
paid upon receipt of price.

Just a Card or a Call and You'll Get the

Service and Workmanship You have

Always Hoped For.

THE KEYSTONE PRESS

I 9th & Wyandotte Kansas City, Mo.

Phone Delaware 9763

Page Ten

THE REEL JOURNAL

February 23, 1924

ST. LOUIS TRADE EVENTS

By David F. Barrett

ROSENTHAL ACQUIRES

C. B. C. FEATURE PRODUCT

Barney Rosenthal and x\at Stcnibcrg,
who recently have opened an nidepen-
dent exchange of their own ni St. Louis,
have made their temporary headquarters
in the Empress Theatre buddnig. ^

Rosenthal and Steinberg were, m New
York last week making arrangements for
the handling of the C. B. C. product,
and they announce that they have ob-
tained several new features for release
in this territory. .^mong the pictures
they obtained are "Innocence," featuring
Anna Q- Nilsson ; "Forgive and For-
get " starring Estelle Taylor, Pauline
Garon and VVyndham Standing; and
"The Barefoot Boy," with an all-star
cast.

TACKE ELECTED PRESIDENT

OF GENERAL FILM CO.

Harry F. Tacke, prominent real estate
dealer and capitalist, was elected presi-
dent of the General Film Manufacturing
Company at the annual election of offi-
cers held last week in the executive of-
fices, Egyptian building, 6800 Delmar
bouievard,' succeeding Romaine Fielding,
director-general, who declined re-elec-
tion. All other officers were re-elected.
Fielding explained that the press of du-
ties in the production department de-
manded that he devote his entire time to
directing the making of the pictures, etc.
He states that the company is entering
upon a large production program, includ-
ing several feature pictures as well as a
number of comedies and special indus-
trial photo dramas. It recently finished
a two-reel mvstery comedy entitled
"Kidnapped," which will shortly he re-
leased.

BRIGHT BITS

and
NEWSY NOTES

Tom McKean oi F. B. O. visited Pa-
ducah and Cairo during the week.

Monday, February 11, was dedicated to
the Relief of Starving German Children
by the management of the St. Louis
Amusement Company, 20 per cent ot the
receipts of the theatres of that company
going to the relief fund. Many other
St Louis houses also joined m the bene-
fit and gave substantially to the starv-
ing children. The St. Louis Amusement
Company houses are Arsenal, Gravois,
Lafayette, Haffitt, Novelty, ,Shaw,
Grand-Florissant, Juanita, Lindell, Man-
chester, ageant and Shenandoah.

The St. Louis Amusement Company
has closed the Pershing Theatre, Del-
mar boulevard near Hamilton avenue,
which was opened for a special season
of super-specials at advanced prices early
last fall. Its future is very uncertain,
but it win be reopened if there are any .
more pictures of a class to warrant such
a step. Spyros Skouras, head of the
Skouras Brothers Enterprises, has an-
nounced that five of the big attractions
shown at the Pershing this season will
be played at the Grand Central, West
End Lyric and the Capitol Theatres this
winter. The first of these, "Scara-
mouche," which opened the Pershing
season, \yas put on at the Grand Cen-
tral, West End Lyric and Capitol and
also the Delmonte. owned by Fred L.
Cornwell, the week of February 10.

EXHIBITORS SIGN AND

POSTER COMPANY FORMED

The Exhibitors Sign & Poster Com-
pany of St. Louis has incorporated with
a capitalization of $2,000. The incorpo-
rators are Fred Wehrenberg, 9 shares;
R. L. Butler, 10 shares, and George Eigel,
1 share. The company .'specializes ^ in
printing signs, posters, etc., for moving
picture theatres. Wehrenberg is the
owner of the Cherokee and Melba Thea-
tres, St. Louis, and vice president of
the Motion Picture Exhibitors League
of St. Louis and Eastern Missouri.

A jury, witnesses and court attaches
of Circuit; Judge Calhoun's court, St.
Louis, were denied the novelty of see-
ing the first moving pictures taken to
combat a personal injury damage suit
case when settlement was reached out
of court. In July, 1921, George Rosen,
motorman for tlie United Railways
Company, received injuries when he was
crushed by a trailer car while adjusting
a trolley. His wife recently sued for
$75,000 damages. Motion pictures were
taken at the scene of the accident, and
the company contended that the accident
could not have occurred in the manner
stated if Rosen had used due- care. The
case was compromised for $12,000.

Poole & Morton plan to open the
New Grand Theatre, West Frankfort
Heights, 111., on March 1. It has ac-
commodations for about 250 persons.

The Pendleton Theatre, Pendleton and
Finney avenues, St. Louis, reopened on
Sunday, February 3.

Harry Graham, manager for Pathe,
back from a trip through Southern Illi-
nois, missed the latest Herrin Ku Kkix
Klan riot bv a few hours. There is an
added thrill' to being a film manager or
salesman in St. Louis, as one never
knows what he may walk into m Bloody
Williamson County, Ilk, and the sur-
rounding terrain.

Sam Werner of United Film Exchange
has announced the release of "Only a
Shop Girl" and "Temptation." Sam has
the Southern Illinois and Eastern Mis-
souri riglits on these features.

Contract Chaser Hickman of the F. B.
(). organization returned February 9
from a tour through Southern Illinois
and Southeast Missouri and reports that
he booked the territory practically lOO
per cent on "The Mailman," "Judgment
of the Storm," "By Divine Right" and
"After the Ball."

Out-of-town exhibitors seen along Pic-
ture Row during the week included Bo'.i
Cluster of Johnston City, Oscar Wesley
of Gillespie, L. Lawson, Mount Olive;
Ed Fellis of Hillsboro, Ted Rodgers of
Ramsey. J. C. Lcitz of Mascoutah and
Tom Reed of Duquoin.

Charley Werner, local manager for
Metro, and Jack Weil, tioldwyn mana-
ger, visited Chicago the past week.

Quincy, Springfield and vicinity at -
tracted several St. Louis exchange nian-
agers during the week, including C. D.
Hill of Hodkinson. Roy Dickson of
Selznick and G. F. McKcan of Fox.

Gerald Akers, district manager for
Universal, left for Kansas City early the
past week.

Suits to revoke the charters of fifty-
two St. Louis corporations for failure to
file their corporation franchise reports
for 1923 with the State Tax Commission
at Tefferson Citv, Mo., are being pre-
pared by Prosecuting Attorney Albert
Sweitzer" of St. Louis. Among the cor-
porations affected are the Artemis
.Amusement Company, 4928 Delmar
boulevard; Assembly Hall Company, 167j
.Arcade building; Congress Amusement
Company (H. M. E. Pasmezoglu, P.
Horace and P. Fuhl), 4023 Olive street;
Manion Park Swimming Pool Company
(Alois Sauter and Gustav Sauter), 8614
South Broadway.

Billy Goldman of the Kings Theatre
departed for New York on Saturday,
February 9.

Motion pictures to illustrate sermons
are being used by the Rev. Dr. Gran-
ville E. Cameron, pastor of the Lafay-
ette Park Southern Methodist church.
Lafayette and Missouri avenues, St.
Louis. The first discourse under this
plan was given Sunday, February 10, the
subject being "The Good Samaritan."

The funeral of Miss Mata Stoddard, 20
years old, daughter of Mrs. Luck Stod-
dard, 2753 Cherokee avenue, owner of
the Monroe Theatre and Airdome and
the Yale Theatre, St. Louis, was held
Wednesday morning, February 13. Miss
Stoddard was killed in an automobile
accident in Los Angeles, Cal.. on Feb-
ruary 8, when the machine ran into a
telephone pole.

BOX-OFFICE
REPORTS

written by the ex-
hibitors are your
best guides t o
good pictures.

—SEND US
YOUR REPORTS

February 23. 1924 THEREEL JOURNAL

Page Eleven

NEWS NUGGETS

CURRENT RELEASES

Pathe has several elaborate serial plans
under wav. Mary Hastings Bradley's
story, "The Fortieth Door,"' is now be-
ing filmed on the West Coast, and an
original storv bv Phillip Barry entitled
"Ten Scars Make a Man," is being used
as the basis for a serial. Negotiations
are being conducted with Albert Payson
Terhune for the use of his •'Black-
Caesars Clan," which, if used, will be
produced in serial form.

* * *

An untamed stallion plays the feature
role in Hal Roach's new feature produc-
tion. "King of Wild Horses." A specta-
cular forest fire in which man and beast
are hopelessly trapped is one of the m-
cidents of the film. Fred Jackson direct-
ed the picture.

* * *

First National has begun work in Los
Angeles on the picturization of Mary
Newcombe's stage success, "The Woman
on the Jury." The play is under the
direction of Harry O. Hoyt. Sylvia
Breamer, who has the feature role, is
supported by Lew Cody, Frank Mayo.
Bessie Love, Hobart Bosworth and Mary

Carr.

* * *

Holman Day, author and member of
First National's scenario staff, has been
loaned to Maurice Tourneur and M. C.
Levee to write the titles for "Torment,"
a recently completed feature.

* * *

"The Marriage Circle," the new War-
ner Brothers production directed by
Ernst Lubitsch. has been listed among
the "forty best" pictures for 1923. The
pictures were chosen by the National
Committee for Better Films. At the
time the picture was chosen by the com-
mittee the feature had not yet been re-
leased, and a preview was held in the
private projection room of W^arner

Brothers.

* * *

The Educational - Tuxedo Comedy.
"Easter Bonnets," the Educational-
Christie comedy, "Aggravating Papa,"
"The Homemaker" and "By Lantern
Light," the Bruce Wilderness Tales, were
included in the current bulletin of the
National Motion Picture League as rec-
ommended for showing to adults and

voung people.

* * *

The abolishment of the star system aiv
the engaging of all-star casts is bringing
together many stars who worked to-
gether in former years. In David Smith's
new production for Vitagraph, "Bor-
rowed Husbands," Florence Vidor and
Earle Williams return to Vitagraph, the
company with which they began their
screen career.

* * *

About one-fourth of J. E. Williamson's
and Ralph Ince's new picture, "The Un-
invited Guest," is in technicolor. The
production was made in the Bahama Isl-

ands, and its combination natural color-
ing and undersea actions makes "The
L'iiinvited Guest" a most interesting
event. It will be released by Metro the

latter part of this month.

* * *

Reginald Barker's new production,
hitherto announced as "Her Man," will
be released in Alarch by Metro under the
title of "Woman and Her Man." An-
other picture with a title similar to "Her
Man" has been released, and the change
to "Woman and Her Man" was neces-
sary to avoid confusion.

* * *

Douglas MacLean has purchased the
screen rights to "Never Saj' Die" and he
will produce it for Associated Exhibitors.
"Never Say Die" had a phenomenal stage
run, playing one year in New York, a
three-year tour of America, a year and
a half run in London, and a long run

in Australia.

* * *

"My Man" has been decided upon as
the title for George Randolph Chester's
novel which David Smith has just finished
for Vitagraph. Patsy Ruth Miller and
Dustin Farnum have the leading roles in
a cast which includes Niles Welch, Mar-
garet Landis, George Webb, William Nor-
ris, Edith Yorke and Violet Palmer.

On Any Occasion —

"Say It With Flowers"
THE OWL FLORISTS

BILL LEVY

14 East 12lh St. Kansas City, Mo.

Phone Harrison 4791

Archie

Josephson

President

HOTEL
BRAY

:2th street and
Baltimore Ave.
Kansas City, Mo.

Every employee of
the Hotel Bray from
porter to manager is
"on his toes'* at all
times to see that you
are pleased. It is this
"Smiling Service"
that makes the Hotel
Bray a better place
to stay.

Absolutely
Fireproof

150 Outside Rooms

with Bath

$1.50 and Up

EVERYTHING FOR THE

THEATRE BUT THE FILM

CARBONS

MINUSA SCREENS

COMPENSATORS

RHEOSTATS

OPERA CHAIRS

MAZDA LAMP EQUIPMENT

MOTIOGRAPH PROJECTORS

CHAS. M. STEBBINS

Picture Supply Co.

Week of Februarv 24, 1924.
ASSOCIATED FIRST NATIONAL

Galloping I'ish, Ince Lunit-ch . Liiin-'- l*:i-
zenda (7).

CRESCENT
Bov in Blue, Montv Banks (2).
Felix the Goat Getter U).

EDUCATIONAL
Lonesome, Hamilton Comedy (2).
Old Friends, Sing Them Again (1).
Busy Buddies, Christie Comedy (2).
.\ Movie Pioneer. Hodge Podge (1).
Kinograms, two each week.

ENTERPRISE
Restless Wives. Doris Kcnyon ((>).

FAMOUS PLAYERS
The Stranger, Betty Compson (7).

F. B. O.
North of Nevada, Fred Thomson (5).
The White Sin, Madge Bellamy.

FOX
The Net, all-star (7).

You Can't Get Away With It, Percy Mar-
mont (6).
North of Hudson Bay, Tom Mix (5).
Tliis Freedom, Fay Compton (7).
Ridins Master. Sunshine Comedy (2).
Monkey Mi.xup, Imperial Comedy (2).
Highly Recommended, Al St. John (2).
Fox News (1).

HODKINSON
Hoosier Schoolmaster, Jane Thomas (6).
The Night Hawk, Harry Carey {6):
Fun From the Press, No. 78.

METRO
Happiness, Laurette Taylor.

PATHE
The Half-Back of Notre Dame, Mack Sen-
nett (2).
Political Pull, Hal Roach (2).
Peter Stuyvesant. Chronicles of America.
Olympic iSIermaids, Sportlight (1).
A Perfect Lady, Charles Chase (1).
Captain Kidder, Aesop's Fable.
Way of a Man. Episode 6 (2).
Pathe Review, No. 8.
Topics of the Day, No. 8.
Pathe News. Nos. 16-17.

RICHARDS & FLYNN
Bad Buck of Santa Ynez, \Vm. S. Hart (21.

STANDARD
The Dangerous Trail. N'uah Beery (6).

SELZNICK
Flapper Wives.

UNITED ARTISTS
No More Women. Madge Bellamy (6).

UNIVERSAL
Ride for Your Life. Hoot Gibson (6).
Swing-Bad. the Sailor, Leather Pushers (2).
Ghost City, serial (2).
Peg o' the Mounted, Century (2).
International News, two each week.

CLASSIFIED

ADVERTISING

Two Cents per Word Payable in Advance
No Ads Accepted for Less Than 50c.

1028 Main St.

Kansas C!ty, Mo.

PICTURE SHOW FOR SALE
Country town, within 20 miles of Kansas
City. No competition. Showing every night.
.■\ddrcss O. R.. Reel Journal.

FOR SALE OR TRADE
Pop Corn Machine, "Butter Kist"; when new
$1,080.00. Good condition. Will trade for Au-
tomatic Piano: must be in good condition; or
cash offer. Call or write Tom Magruder, Elite
Theatre, lola, Kas. 2-2.-

THEATRE LEASE WANTED

I desire a lease on a motion picture theatre.
(Jond firoposition wanted. Advise full particu-
lars. .\ddress Box 293, Emporia. Kansas. 2-24

THEATRE LEASE WANTED

Lease on theatre wanted in town of 2,000 or
more. State terms. Address R. I.. Reel Tour-
nal. ■ 2_2A

MOVING PICTURE EQUIPMENT

400 fine opera chairs; 2 splendid Powers' late
model projectors, witlx motors, regulators, etc.;
excellent pliotoplayer.s with hundreds of rolls
of music; fans, display frames, large electric
sign reading Palace; everything complete for
up-to-date theatre; must be moved April 1.
Come or address PaLice Theatre, 932 iMain
street. Kansas City, Mo. 2-3

PIANIST WANTS POSITION

Ladv pianist wishes position in Kansas City
or vicinity. Picture and vaudeville experience.
Mrs fiieselman, 1309 East 9th. Telephone Victor

A Volley of

Folly on a

Trolley

A smashing,

hilarious

comedy of a

conductor who

couldn't keep

his sense of

humor in

captivity

Played to big business at the Isis Theatre, Topeka, Kans., for a solid week
and many patrons asked that the run be extended. It's a riot of mirth and

a joy for any box-office.

One of the

Season's Best

Patron-

satisfiers

A
Consistently

Good

WARNER

BROS.

CLASSIC

of the

SCREEN

lis West 17th Street
KANSAS CITY, MO.

AL KAHN,
Pres. and Gen. Mgr.

vol. VII- No. 10

March 1, 1924

PRin Jf.N LhNTS

Boy! Isn't This One
a Humdinger!

WHAT MR. KEILMAN OF THE TOPEKA DAILY CAPITAL

HAS TO SAY OF THE WAY OF A MAN"—

AT THE BEST

"When Abe Ulamperl called me by phone last nighl
and asked me to come down to the Best, ! knev/ he
must have something good. He had on the screen tht?
first three reels of Emerson Hough's story — "THE WAY
OF A MAN" — which he will show^ serially for the next
nine weeks, Wednesdays and Thursdays.

"IVe seen only the first three reels, but if the others
are anything like these, there'll be a large crowd of those
who have seen "THE COVERED WAGON" visiting the
Best on the days when "THE WAY OF A MAN" is be-
ing show^n.

'It's a story of the olden days, when the West was
as wild as any country can be. It is a story of the days
of chivalry and beautiful women.

"The serial could well be called the deluxe of all
chapter plavs. From the standpoint of production, it's
every bit as beautiful as "THE COVERED WAGON."
The story is filled with action, as are all of Hough's
novels."

Pathe Exchange, Inc.

KANSAS CITY, MO

ST. LOUIS, MO.

I
I

PUBLISHED EVERY SATURDAY, 19TH & WYANDOTTE, KANSAS CITY. MO.

DV Dtrct iniFDMAr i>iiri iQuiwr' r^r\H(tDAMv

Page Two

THE REEL JOURNAL March 1. 1294

HELP
YOURSELF

By Helping Others

SEND IS
YOUR BOX
OFFICE
REPORTS
REGULARLY

Mai! in Your Film Report Today For the Next Issue

THE REEL JOURNAL,

19tli & Wyatidctte, Kansas City, Mo.

My opinion on pictures recently played her-; is as follows;

Title

Star Producer )

Remarks i 1

Title !

Star Producer

Remarks

City

If ('"very Exhibitor Does His Theatre

Duty There Will be No Mediocre

Pictures Exhibitor

March I, 1924

THE REEL JOURNAL

Page Five

Why worry about PROFITS?

You put a handsome profit
in your savings account the
minute you contract for our

SPECIAL OFFER

which ^% ^^0 / ^^

saves ^ ^\ /Cx your

you ^^ ^^^/ " pictures

IT'S A REAL LIFE-SAVER

Qrah your pen and drop us the line that'll get it for you!

POPULAR
STARS

AND GOOD

CASTS

IN
EVERY

ONE
OF
THESE
PRO-
DUCTIONS.

FEATURES

64 °"^IZ^?^ FEATURES-5 Reels
53 fZrV,^.ZT COMEDIES-2 Reels
40 ^;;™"c„rs',Nc"'^ COMEDIES-1 Reel
70 Z-iB?T,V^' WESTERNS-2 Reels

f}(\ BREATH-TAKING RAILROAD «j pi

^^ HEART-STOPPING DRAMAS "^ 1x6618

nA INTEREST BUILDING SCENICS ■■ IJ^ 1

^^ BUSINESS HOLDING NOVELTIES"" •^ Keel
ALL PRINTS GUARANTEED A-1 CONDITION

NOW

THE TIME

TO GET

THIS

SAVING.

WRITE

ONCE!

RICHARDS & FLYNN FILM COMPANY

113-115 WEST 18th ST.

KANSAS CITY, MO.

THE REEL JOURNAL

March 1, 1294

I'ubllHlx'il lOxrv Sntnrdny by

REEL JOURNAL PUBLISHING

19th and Wyandotte Sts.

KAIVSAS CITV. MO.

CO.

BEN SHLYEN

Puljlislier and Editor

Telephone Delaware 9763

St. Louis Corre-spondcnt

DAVII> F. IJVUUKTT

374S Meramec Avenue

Ciiango of adverti^inK iiiust icacli this
offioe not later tli:iii 'I'ucsday of each
«veek, otherwise same copy will be run.

CirculntinK in Missouri, Kansas, Northern

Olilalionia, Arkansas and

Southern Illinois.

Arbitration

A news story wliich should be of un-
usual interest to the trade, and especially
to those who have been unwilling to ar-
bitrate matters of difference existing be-
tween the exhibitor and the exchange,
appears elsewhere in this issue. ^

The news report is of a decision ren-
dered in the Supreme Court of New
York, which ordered an exhibitor, whj
had refused to arbitrate, to appear be-
fore the Joint Board of Arbitration.

This is really an important decisi«u.
The exhibitor may think it is not to his
advantage. But there is no reason !
his so thinking nor for his fearing tha:
his case will not be handhd fairly.

Arbitration is necessary where con-
troversies exist, I'.nd it 's a Ijc^iter form
of settling dispu'os than i,o;ng _ to the
courts in answer to suits, \vbich are
many times more costly and which create
a greater ill feeling Iv.tvoecn the parties
at difference than i.lherwisc.

The Joint Board of Arl:)itration is a
body comprised of an equal representa-
tion of exchange men and exhibitors. I
is separate and distinct from the Film
Board of Trade, and fairly makes its de-
cisions in the grievances that arc
brought before it. either In- exhibitor or
by exchange.

In the case of the Kansas City Jonit
I^joard of Arbitration, it has been found
to be fair in the arbitrativc matters it
has handled. Where the exchange man-
ager in a particular case has been found
wTong the matter w-as adjusted in the
favor and to the satisfaction of the ex-
hibitor, and vice-versa. It has acted fair-
ly and its decisions in various cases have
brought about adjustment of differences
without the creation of ill feeling be-
tween the iiarties at difference.

The principle of arbitr.ation is a good
method for settling trade disputes, and
it will be especially beneficial. ;! prop r-
ly applied, to this business.

Good Inform jition

Are you readli'.g the ariirles by (ilvn
Hlanchard? They give m.ghty good infor-
mation about the carr- of the motion pic-
ture machine and ■-.■{fer some valuable
suggestions that wiil give you better pro-
jection and save you money as well.
Read the one in this issue on Page 8
and then show it to your operator.

FILM THEATRES MAY FIGURE

IN "MUSIC TAX" TROUBLE

The music houses of Will Rossiter
and Waterson, Berlin, and Snyder have
resigned from the American Society oi
Composers, Authors, and Publishers as a
result of the long threatening wai be-
tween the society and the National As-
asociation of Broadcasters. It is prob
able that motion picture theatres, hotels,
dance halls, and all places of amuscmen
wherein luusic is played will figure in
the skirmish.

The resignation of the two mentione.l
music publishers is a result of their op-
position to the "music tax" which is
placed by the society upon theatres and
broadcasters which play their copyright-
ed music. The broadcasters claim thcit
they already have the hotel people back
of theni in their effort to do away with
the tax.

The attitude of the motion pictur,.'
theatres is as yet not quite clear, but a
meeting of film house organization lead-
ers on February 15 at the La Salle
Hotel in Chicago was called to decide
upon their stand. The broadcasters ar-
desirous of having the theatres with
them in their fight because they cannot
accomplish their end of obtaining tax-free
music for the radio and for motion pic-
ture theatres without the film men be-
hind them.

The society, however, has refused to
accept the resignation of Will Rossiter
and Waterson, Berlin, and Snyder on the
grounds that they are bound by contract
to remain in the organization until 1926.
and the society asserts that any attempt
to permanently withdraw from the agree-
ment will bring about action to enforce
the contract to the letter.

A letter to the broadcasters from W'a-

terson, Berlin, and Snyder reads, in
part, as follows :

"We hereby give pernussion to pub-
licly perform our music without any fur-
ther authority from us, and we will re-
fuse, if we can legally to do so, to
prosecute or join in the prosecution of
anj'one publicly performing our music.
We oppose the organization because it
collects money from agencies which w.>
believe to be of value to us in our ad-
vertising."

J. C. Rosenthal, general manager o.'
the American Society of Composers, Au-
thors, and Publishers, in commenting
upon the problem, said :

"The trouble was brought about by the
radio, which has grown to such an ex-
tent, and is still growing, as to cut very
deeply into the sales of phonograph rec-
ords. This is a serious problem, and is
daily growing more serious.

"Several of the largest broadcasting
stations have taken out licenses with m
for the use of our music, but th;'re are
a lot that haven't. Rossiter and Water-
son have probably reached the conclu-
sion that the giving of free rights to
these broadcasting stations will b; help-
ful to their general business."

Another cause for the niu^ic row was
the r.ecent action of E. C. Mills, chairman
of the administrative committee of the
society, which is the center of the trou-
ble. Mr. Mills attempted to line up the
orchestra leaders to seek compensation
for music which was broadcasted. This
would mean that many large theatres
would have to pay additional wages to
the orchestra if a microphone was placed
in position during a performance.

FURTHER ACTION TAKEN

TO DEFEAT MUSIC TAX

Additional impetus was given by th,-
Kansas Citv exhibitors in their fight
against the' Music Tax at their speci.ii
nieeting held Wednesday morning at the
offices of S. A. Handy, attorney, wdio
has been handling this case for the ex-
hibitors, and who has been representing
them in various suits brought against
them by the American Society of Com-
posers, "Authors and Publishers.

Mr. Handy informed the exhibitors
present that in the suit brought againsi
H. H. Barret of the Colonial Theatre,
39th and Woodland, unexpected evidence
came up that tended to turn the trial in
favor of the exhibitor. Mr. Handy also
stated that the action taken by the Na-
tional Association of Radio Broadcasters
at Chicago, and too, that the resignation
from the A. S. C. A. P. of two of the
cciuntry's leading music publishers, greatl\-
augmented the chances for the exhibitor
to defeat this long fought "nuisance"
tax.

The exhibitors present contributed a
sum of money sufficient to pay Mr.
Handy's expenses to Chicago, where it
is his intention to enlist the aid of the
National Association of Radio Broad-
casters and to further their fight against
tlie Music Tax.

The trial of H. H. Barrett is set for
March 3, and it is favorably reported

upon. The Kansas City exhibitors and
also the Motion Picture Theatre Owners
of Kansas, wdio first secured the serv-
ices of Mr. Handy, intend their fight
against the Music Tax to be to a finish.

KENNETH HARLAN TO APPEAR
IN PERSON IN KANSAS CITY

Kenneth Harlan, who plays the lead-
ing role in "The Virginian," which comes
to" the Royal Theatre, Kansas City, th?
week of February 24, will appear in per-
son in connection with the picture dur-
ing that week. Mr. Harlan has had th?
exi>erience of playing opposite more fem-
inine stars than any other man.

Mr. Harlan promises something new in
the line of personal appearances when
he meets the public four times daily dur-
ing the week of "The V^irginian." This
will he his first visit to Kansa.; City.

-«5— "Sr-

;

AS a contribution to the world's Cinema Classics "The Lullaby" will
for years be remembered by the millions who see it, as something
bigger, som.ething finer, a photodramatic melody of the soul.

For Chester Bennett this picture is an accomplishment of which he may well
be proud; for Jane Novak "The Lullaby" is nothing short of a personal
triumph.

It is therefore, with justifiable pride, that Film Booking Offices of America,
Inc., announces for release shortly —

V Lullaby

that will be hailed 'round the world as a cinematographic master-piece that sets
a new standard.

It will not be necessary to present "The Lullaby" witli the usual blare and fan-
fare of trumpets.

Alone, and unaided, by virtue of its great power, its deep appeal and its touch-
ing sentiment, will this picture be received with acclaim in every part of the
earth.

Plans of refinement are being perfected for its presentation in the foremost
theatres throughout the land. Communication with your nearest F. B. O. Exchange
manager will bring further details.

FILM BOOKING OFFICES
OF AMERICA, Inc.

Presented hy Chester Bennett 1 3312 ouve st., st. louU, mo.

"^ I Snower Bldg., Kansas City, Mo.

i t 127 So. Hudson St., Okla. City, Okla.

-^ £n06 So. Cross St., Little Rock, Ark.

Starring Miss Jane Novak

Page Six

THE REEL JOURNAL

lar

rch 1, 1294

FIRST NATIONAL PUBLICITY

LAUDED BY H. E. JAMEYSON

The following letter was received by
the First National Publicity Department
from H. E. Jameyson, advertising man
for the L. M. Miller Theatrical Enter-
prises of Wichita, Kas., of which Stanley
N. Chambers is managing director. It is
an unusual tribute to the value of First
National publicity.
"Gentlemen (the whole gang of P. A.'s) :

"It is so difficult to get good advertis-
ing publicity and exploitation aids that
the writer feels that when one company
does make a strenuous and successful ef-
fort to give this material to the exhibitors
that it is the duty of those who benefit
by this to show their appreciation in
some manner.

"The purpose of this letter is to lei
vou men of the Publicity Department
know that your efforts are not for
naught and the exceptional material you
are putting out is appreciated by the
writer of this letter, if by nobody else
in the United States. However, I am
sure that most of the exhibitors feel as
I do, even though they do not take the
time to write you concerning the quality
of material you are now supplying us. ^ I
wish, though, that they would all write
so that you might know how well you arc
hitting "the bull's-eye.

"I know it must be difficult for you to
know whether your stuff is getting
across or not and it is a pity that you
cannot hear what is said in order that
you would have further inspiration to
advance the quality of your material.

"I think your press sheets are the
best yet produced in the motion picture
industry. The splendid feature stories
to be found in all of your recent press
sheets, including "Flaming Youth," "Pon-
jola," "Thundergate," "Meanest Man in
the World," etc.. are immensely valuable
if properly used.

"Your display ads are the most adap-
table that we' receive at the present
time. They can be worked into any
size or shape ad advantageously — some-
thing that cannot be said of nuich of
the material we receive.

"The auxiliary publicity matter sup-
plied direct to newspapers, such as the
"What Does Your Face Reveal" series,
"Business Talks to Young Girls," "Fash-
ion Clip Sheets," etc., is uncxceled in the
industry and invaluable to the men run-
ning your pictures.

"As an advertising man, I do not hesi-
tate to say that the valuable publicity
you are putting out at the present time
adds to the box-office value of your pic-
tures immeasurably and I only hope that
you continue on the lines you are now
following."

II. E. Corbyn, manager for tlie A.
H. Blank Filni Enterprises, is making a
short business trip to^St. Joseph, Mo.,
and several towns in Kansas. Mr. Cor-
byn has received a flood of inquiries re-
garding "The Santa Fe Trail."

F. F. Nine has been added to the sales
force of the Kansas City Hodkinson ex-
change. George Hinton, manager of the
Kansas City branch, reports that las'
week was double the biggest week oi
sales that has been known in the history

of the Kansas City office.

* * *

Edward Dubinsky, manager of the Re
gent Theatre in Kansas City, who was
charged w'ith operating his theatre with-
out a license, was acquited by a jury in
Judge Samuel A. Dew's court Friday,

February IS,

* * *

C E. "Doc" Cook, business manager
for the M. P. T. O. of Kansas, tells^ us
that the convention at Emporia April 1
and 2 is going to be the biggest in th j
history of the organization. A definite
program hasn't been decided upon yei.
but "Doc" promises good speakers and
plenty of entertainment.

* * *

"Doc" Cook at the M. P. T. O. of Kan-
sas says that many new and enthusiastic
members have joined the association
since the new year. "Doc" says, "The
more, the merrier!"

* * *

E. C. Rhoden of First National made
a short trip in the territory last week,
stopping at Emporia and Wichita. He
reports that every time he visits Wichita
he sees something new in the way of
theatre entertainment. This time it was
a unique jazz revue put on at the Miller
Theatre in connection with "The Want-
ers," a John Stahl production. Stanlex-
Chambers, managing director of the Mil-
ler, has the faculty of framing a big
show at a minimum expense. This time
he even had the audience entertaining
themselves with a "Kazoo Khorus." [l

went over great.

* * *

"The Eternal City," playing at .tli.
Newman this week, is the center of film
attractions. A very effective advance ex-
ploitation campaign was carried on by
Milton H. Feld, managing director. Large
display advertisements were carried in
the newspapers of both Kansas Cities
prior to the opening. The fact that the
picture opened to capacity business
shows that the campaign had its results.

M. P. T. 0. OF MISSOURI

PLAN STRONG ORGANIZATION

A number of exhibitors from Western
Missouri voluntarily met at the Balti-
more Hotel Thursday afternoon, with a
determination to organize a permanent
theatre owners association for the west-
ern part of the state. Although the
holly was few in number, these men will
be the nucleus of a strong central organ-
ization if the plans which were specified
at this meeting arc realized. It is the
intention of the group to grow so as to
be able to maintain a paid business man-
ager to carry on the work of the or.gani-
zatinn in a manner similar to the M. P.
T. (). of Kansas.

One thousand five hundred dollars was
<Ionatcd by the group to carry on the
initial expenses of organizing, A. F.
Baker, representing three theatres in

Charles W. Goodell oi the Pastime
Theatre. Ottawa, Kas., seems very much
sold on the \Varner Bros, products. We
met him in the Film Classics offices and
he told us that he had been to see the
show at the Mainstreet Theatre and he
thought that the picture, which was
"George Washington, Jr." saved the

show.

* * *

Phil L. Ryan, vice president and gen-
eral manager of Capitol Enterprises left
for New York Monday night on a busi-
ness trip. Interesting announcements are
expected upon his return.
» » »

Pathe Exchange held their monthly
sales force meeting Friday afternoon.

* * *

Lew Nathanson of Topeka was in the
Standard office Monday arranging for
bookings through the spring.
+ * ♦

R. B. Christian of Excelsior Springs,
Mo., was a visitor in the Enterprise Dis-
tributing Co.'s office during the week.

* * *

E. J. Dennison, inspector ol films for
Paramount, was in Kansas City during
the week. Air. Dennison's task is to see
that all prints are kept in the best of
. condition, suggest improved methods of
storing and shipping reels, and to edit
re-issues so that the continuity of the
story is maintained. Mr. Dennison
spends half his time in the Paramount
laboratories in New York and the rest oi
the time on the road visiting the ex-
changes.

-* * *

W. J. Kupper. assistant xo the gen-
eral sales manager of the Fox Film Cor-
poration, was with the local Fox ex-
change for three days last week.

PATHE HAS "BIG MOMENTS

FROM LITTLE PICTURES"

The Will Rogers comedy, to lie I'u.'l"
available by Pathe on March Ji/. wi'l
present the cowboy comedian in a series
of impersonations, ranging from Foi'd
Sterling and the days of the _ Keystone
comedies down to Fairbanks in 'Rcbin
Hood" and Valentino in "Blood and
Sand."

Missouri, was placed in charge of the
money. A. M. Eisner, president of the
M. P. T. O. of K. C. : J. Means, owner
of the Murray and Prospect Theatres,
Kansas City, and Mr. Baker.' were ap-
pointed on the committee to perfect the
preliminaries of organizing.

From the various talks by those \n\y.
cut it could be seen that a motion pic-
ture theatre owners organization was an
absolute necessity in order to meet prop-
erly the daily problems and to fight the
battles which exhibitors are often coni-
pellel to fi.ght.

Everv man present promised to talk
up the organization to the other theatre
men in his respective district, and to
urge them to donate as much as possible
to the association. The name of the or-
ganization was decided upon to be "M.
P. T. O. of Missouri. "VVestern Half."
Those wishing to contribute should send
their donations to A. F. Baker. 120 West
18th street, Kansas City, Mo.

March

1924

THE REEL JOURNAL

Page Seven

Look ! Look !

READ WHAT A REAL EXHIBITOR IS DOING WITH

"The Santa Fe Trail"

THE GREATEST SERIAL OF ALL TIME

OTTO FEESS

FRED FEESS

THE BEST THEATRE

The Theatre for the Whole Family

1819-1821 Main

PARSONS, KANSAS

February 13, 1924
Mr. H. E. Corbyn, Mgr.,
A. H. Blank Film Enterprises,
130 West 18th St.,
Kansas City, Missouri
Dear Mr. Corbyn:

I am sure you will be very pleased to know that we are
now on the 4th episode of the "SANTA FE TRAIL,"
and we are more than delighted with this serial.

We absolutely consider this the best serial we have ever
played in our house and our audiences are showing us
by their attendance that our judgment was good in
booking it.

The exhibitors of this territory in our estimation will make
no mistake in booking this wonderful serial story.

With best wishes, I am

Yours very truly,

(Signed) FEESS BROS.

By Fred T. Feess

THE BIGGEST AND BEST THEATRES EVERYWHERE ARE BOOKING THIS ONE.

EARLY DATING WILL SWELL YOUR BOX OFFICE PROFITS!

WIRE OR WRITE FOR DATES NOW.

A. H. Blank Film Enterprises

no WEST 18TH STREET KANSAS CITY, MO.

Page Eight

THE REEL JOURNAL

March

1294

Care of Motors and Proper Belt
Tension for Motion Picture Ma-
chines and Mechanical Speed
Controls.

Written by GLEN R. BLANCHARD,

Head of the Repair Department of
the Cole Theatre Supply Co.

There are at least half a dozen differ-
ent types of motors that are used for
the moving picture machine, although
they perform nearly the same duty. They
have various different drives and speed
controls ; some are direct drives, while
others require a field rheostat; others
have a mechanical speed control, but all
perform the same duty.

The friction drive is more commonly
used, consisting of a leather wheel run-
ning against a large steel disc which is
adjustable for various speeds. The fric-
tion speed control is very simple and if
kept clean will run a long time without
repairs. For instance, the Powers 6A
type of speed control and motor has two
oil cups. The speed control has one
thrust screw for proper tension of disc
against leather wheel. The thrust screw-
has a hardened stud in the end the same
as the driving disc shaft. These two
hardened points run together and should
liave a drop of oil frequently, otherwise
they will squeak and wear rapidly. The
two oil cups and these two hardened
points are all there is to ofl on this type
of speed control. There are four other
bearmgs, but are of the non-oiling type
and should not have any oil. Should oil
get in them at any time a little gaso-
line should be used and thus wash out
the oil. Oil in these bearings oftentimes
cause them to heat and turn in the hous-
ings.

Another type of tlie Powers is known
as the NuPower motor drive, which is
direct belt drive. This motor drive con-
sists of a motor and field rheostat for
controlling the speed of the motor. The
motor is universal and can be used on
direct or alternating current. It has two
sets of brushes ; one set is for the com-
mutator and the other set for the slip
rings. Each set or each brush is held in
contact by a coil spring. The brush and
spring works in a guide held in by a
cap that is screwed on at the end. Ev-
ery week or two this cap screw should be
taken off and the spring and brush taken
out to see if they slip freely in the guide.
If not taken out once in a while as they
wear shorter they are liable to stick in
the guide, causing the same to become
very hot and badly burn the ring or com-
mutator, then the same would stop al-
together.

The governor tyjie speed control is an
excellent piece of workmanship, though
very simple; yet the full power of the
motor is delivered at all speeds to the
mechanism. The motor runs at full speed
• constantly, while a friction wheel is gov-
erned by pressure of a speed control
lever. The steady and even power and
speed is regulated by a set of governors
that is attaclied to a friction disc which
in turn works against a fibre disc.
Whatever position the control lever is
set in, the governors do the rest. If it
is slow, medium or fast, the governors
give smooth and cv?n speed automatically.
The working parts are simple in the gov-
ernor attaclunent ; there is ;i floating
shaft tllat all the working parts arc

mounted on. An oil cup ana wick arc
at each end with non-fluid grease. The
friction disc has an oil hole in the hub
with a screw in it and every day or two
this screw should be taken out and a
few drops of oil put in. This oils the
friction disc as well as the shaft. Witii
these parts kept oiled the governor type
speed control should always give won<ler
ful service.

DECISION RENDERED IN COM-
MONWEALTH-JACKSON CASE

"FAST STEPPERS" NEW

COMEDY-DRAMA SERIES

Replacing the popular "Leather Pusli-
ers" series on the Univarsal program will
Ije a series of two-reel comedy-dramas
known as "Fast Steppers," built around
the adventures of a horse-racing enthusi-
ast and tipster. They are being adapted
from Gerald Beaumont's popular race
track stories, "The Information Kid"
series, published in the Red Book, and
also in book form as "Riders Up."

Each of the "Fast Steppers" series will
be a picture complete in itself and will
be built around a spirited horse-race, just
as each of the "Leather Pushers" was
Iniilt around a ring battle. Billy Sulli-
van, the popular actor-fighter who suc-
ceeded Reginald Denny in the "Leather
Pushers," has been chosen to play the
leading role in "Fast Steppers." Edward
Lacmmle will direct.

Fred C. Quimby, sales chief for Short
Subjects at Universal, predicts that "Fast
Steppers" will be greater than the
"Leather Pushers." The series will form
the keystone of Universal's spring short
product and are said to be an indication
of the high class one and two-reelcrs
Lhiiversal is projecting for the coming
montlis.

CONSTANCE TALMADGE STARTS
WORK ON "HEART TROUBLE"

Constance Talmadge, who is now com-
pleting "The Goldfish," directed by Jeronvj
Storm, and adapted by C. Gardner Sulli-
van from the stage play by Paul Armont
and Marcel Gerbidon, will begin work
on lier ne.xt First National story, "Heart
Trouble," February IS, with Alfred E.
Green at the megaidione. "Heart Tr.n;-
ble" was adapted by C. Gardner Sullivan
from the plav, "Penelope," by W. Somer-
set Maughn.

"Heart Trouble" will be the first Con-
stance Talmadge production to be di-
rected by Alfred E. Green. Mr. Green
recently won considerable praise for his
"Pied Piper Malone." starring Thomas
Meighan. He also directed Meighan in
"Back Home and Broke" and "Wcjma.i
Proof."

STRONG CAST ANNOUNCED

FOR "BETWEEN FRIENDS"

An all-star cast lias been announced
for "Between Friends," a picturization of
Robert W. Chambers' novel, which .1
Stuart Blackton is producing for Vita
graph. The story is a strong dramatic
exposition of life in the artistic set of
New York and Paris.

Lou Tellegen, recently appearing wit'i
Pauline Frederick in "Let Not Man Put
.Xsundcr," has the principal role. Nor-
man Kerry, last seen in "The Hunchbacl-,
of Notre Dame," is cast in a part of al
most equal dramatic power. Alice Cal-
houn has been cast for the leading fem-
inine role, with Anna Q. Nilsson shar-
ing honors in a character of etpia!
strength. .Stuart Holmes also lias an im-
portant part.

An interesting decision was rendered
in the Supreme Court of New York in
the case of the Commonwealth Film
Corporation vs. Chas. W. Jackson, an ex-
hibitor, and which has to do w'ith the ar-
bitration clause in the Uniform contracts,
granting the motion and ordering the ex-
hibitor to appear before the Joint Arbi-
tration Board, pursuant. to the rules of
the Motion Picture Producers and Dis-
tributors of America, Inc.

Following is a summary of the court's
opinion, in part :

"It is now, on motion of Louis Phillips,
attorney for the plaintiff, and on the de-
cision of the court filed herein,

"Ordered and adjudged that the con-
tract attached to the affidavit and notice
of motion herein is valid and subsiding
contract between the parties hereto; and
it is further

"Ordered that Charles W. Jackson join
with the Common%yealth Film Corpora-
tion, the plaintiff herein, in arbitrating
the differences arising between the par-
ties under said contract and to this end
that the said Charles .W. Jackson ap-
pear before tlie Joint Arbitration Board
established or constituted pursuant to
the rules and regulations of the Mo-
tion Picture Producers and Distributors
of America. Inc., the Board named in the
said contract between the parties here-
to, before whom such differences should
be heard and determined, at its offices.
1520 Broadway, in the Borough of Man-
hattan. City of New York, Room 4 there-
of, on the 23rd day of January, 1924. at
one o'clock in the afternoon of that day
or as soon thereafter as the parties here-
to can be heard and at such other times
as said Arbitration Board might direct."

LICHTMAN DISPOSES OF

INTEREST IN PREFERRED

AI Liclitman, general manager of ex-
changes for Universal, made arrange-
ments last week to dispose of his inter-
est in Preferred Pictures Corporation, ne-
I'otiations for wliich had been going on
for some time. At a conference between
Mr. Lichtman and P. B. Schulberg, a
satisfactory understanding was reached
for Lichtman to retire from the company
which he and Mr. Schulberg formed be-
tween them. I

Mr. Lichtman's retirement is a neces-
sary move owing to the absorbing nature
of his position with Universal. The re-
tirement, however, w-as effected with the
iiest of feeling on both sides. The na-
ture of the settlement was not disclosed.

YTA/lltB^

SSste"

coming J

Ti^eSANTAFE TRAIL

ARROW'S GREAT
15 EPISODE CHAPTER PLAY

March

1924

PRACTICAL INVENTION OF

STEREOSCOPIC MOVIES

The long sougln-for motion picture ef-
fect, tlie "third dimension," is on the
screen at last. The illusion of depth in
additioii to height and breadth, the goal
for which inventors and experimenters
have been striving for years, has been
successfully incorporated in motion pic-
tures in a practical manner and will soon
be available to every exhibitor in the
United States in the form of an Educa-
tional Pictures Special, distributed bv
Educational Film Exchanges, Inc.

"Plastigrams." the first picture niadf-
for national distribution, has been run-
ning at the Rialto and Rivoli Theatres,
New York, where it was the sensation of
the program. So startling are the ef-
fects obtained, it is said, that the au-
diences shrieked with surprise or roared
with laughter and the majority of them
tried instinctively to dodge objects thrust
at them from the screen.

The process used in making the Ives-
Leventhal Plastigrams was perfected by
Frederick Eugene Ives, inventor of the
half-tone photo-engraving process, used
m printing, the color-plate process used
at the present time, as w^ell as many
inventions dealing with color and st^reo"-
scopic photography and color printing.
Mr. Leventhal, his associate, has been
identified with the technical and experi-
mental side of the motion picture indus-
try for many years.

The effect of stereoscopic motion pic-
tures has been obtained before the per-
fection of the Ives-Leventhal process,
but never in a practical manner, as the
vie\vmg of them involved too many diffi-
culties or too much expense. The latest
of these to be tried out was at a New
York theatre, where $50,000 was spent in
instalhng special attachments to the seats
of the house. Due to the tremendou,
expenditure, this process was not practi-
cal for motion picture houses. In tlie
Ives-Leventhal Plastigrams process the
only accessory to the perfect perception
of the picture is a cheap pair of colored
glasses which is furnished to each of
the spectators.

The principle involved is well known
in color photography. It is known that
if a red picture printed on white paper
IS viewed through a red glass, the red
picture will seemingly disappear. Simi-
larly, a blue picture will disappear when
viewed through a blue glass. The mo-
tion picture is printed with both red and
blue images, photographed from different
angles and when projected on the screen
through the common projector, Ijoth red
and blue images appear on the screen.
However, when viewed through the special
glasses, which have one red and one blue
lens, the two images are combined into
one and the effect of perspective and pro-
portion is observed in a startling manner

THE REEL JOURNAL

?ATHE SERIAL EXPLOITED

BY "ROTARY LIBRARY"

Exhibitor Berry of the Gem Theatr.-
Laverne, Okla., is utilizing the special
photoplay edition of Emerson liouo-h's
novel, "The Way of a ilan," in a rather
novel way for the exploitation of Pathe's
serial adaptation of this story, which the
Gem Theatre will present.

Mr. Berry has purchased ten copies of
the Grosset & Dunlap photoplay edition
of "The Way of a Man" and plans to se-
lect ten residents of Laverne to wdiom h-
will lend out the books for about three
days. As soon as each one of the ten
has finished reading the hook and re-
turns it to Mr. Berry it will be passed
on to another patron for his perusal. The
Gem's manager expects he will have
placed a copy of the book in tlie hands
of practically every citizen in the town
before his engagement of the Patheserial
opens.

Mr. Berry's idea of a "Rotary Library"
IS especially adaptable to the .small town
where the exhibitor enjoys a wide ac-
quaintance in the community.

SCHNITZER OPTIMISTIC

AFTER WEST COAST TRIP

J. 1. Sclmitzer, vice president of tin
Film Booking Offices, wdio went to th :
\\ est Coast two months ago to speed up
F. B. O.'s production activities, returne'l
to New York last week buoyant with op-
timism for the entire film industry's out-
look for 1924.

Mr. Schnitzer states that every incli of
available space on the F. B. O! lot was
in actual use and that the rush of ac-
tivity had increased in the last few weeks.
"Emory Johnson at this moment is shoot-
ing some of the big scenes of 'Swords and
Plowshares' under the auspices of the U.
S. government at the Presidio in San
Francisco," he stated. "Mai St. Clair
and his 'Telephone Girl' company are al-
ready on the fifth episode of the new
\Vitwer series which are now appearing
in tlic Cosmopolitan Magazine.

"George O'Hara, who will be remem-
bered by his work in 'Fighting Blood.'
will soon begin work on his first starring
vehicle, which is as yet untitled. Chester
Bennett will soon start a new Jane No-
yak production," Schnitzer continued
"Exploitation possibilities will be worked
into all of our pictures, every production
being made primarily for its box-office
appeal and adaptability to practical meth-
ods of sliownianship."

VALENTINO TO BE SEEN

IN "A SOCIETY SENSATION"

A WEEK SUBURBAN RUN FOR
"JUDGMENT OF THE STORM"

"Judgment of the Storm" played an en-
fire week at the Apollo Theatre in Kan-
sas City, which is an unusual occurrence
for a suburban theatre. The picture was
a first-run production in Kansas City and
It met with overwhelming success in th-
South Side district.

"Judgment of the Storm" was produced
by the Palmer Photoplay Co., and was
written by one of their student scenario
writers— a housewife in Pittsburgh It is
released through F. B. O

L'niversal has arranged a surprise fo;-
the motion picture public by the an-
nouncement of the release March 3 of
the only "live" Rodolph Valentino pic-
ture on the market. "The picture is en-
titled "A Society Sensation," and, al-
thougli it was made several years ago in
five reels, the production has been re-
edited and cut down to a snappy two-
reeler. Carmel Myers is co-starred with
Valentino in this re-issue.

All other Valentino pirtures are old
and have been released such a long tim-
ago that they are in their fourth an I
fifth runs. "A Society Sensation" origi-
nally went under the title of "A So-
ciety Scandal."

Page Nine

HODKINSON HAS ELABORATE
PLANS FOR COMING SEASON

George Hinton, manager of the Kan-
sas City branch for the Hodkinson
Corporation, returned Monday from i
three-day sales conference at the Statler
Hotel m St. Louis. Mr. Hinton reports
that It was the most enthusiastic meet-
ing he had ever attended.

Paul C. Mooney is the new general
manager and vice president of the Hod-
kinson Corporation, and Cecil E. May-
'*5''0' IS the new divisional manager. J.

■;ir -^"" '^ ^'^° ^ '^''^'^ president
Mr. Mooney and Mr. Flynn announced
that in May the Hodkinson Corporation
would release thirty first-run pictures
adapted from famous books and plays
and contributed by Thomas Ince Frank
Wood, Elmer Harris, the Christies and
William A. Brady. In addition to these
the first of the Lila Lee-James Kirk-
wood productions, "Love's Whirlpool"
"aI- "^ ^^^'^y ^°^ release soon, and
'Miami featuring Betty Compson and
directed by Allan Crosland, is in the
course of production.. For the first time
in many years Lois Wilson will appear
in a picture produced by a company other
u^j, .^^'■^'"ou'it- Her first picture for
Hodkinson will be "Another Scandal"
troiii the story by Cosmo Hamilton.

Hodkinson has acquired many new-
stars and directors, and with the new cap-
ital the company feels assured that they
will place themselves on a par with the
largest film companies.

Among the others present at the con-
ference besides Mr. Hinton and C. D
Hill, the St. Louis sales representative
were Ralph Morrow of Dallas and A
H. Sessions of New Orleans.

REPEAL OF ADMISSION

TAX COMING NEARER

More encouragement is given on the
lax Repeal issue before Congress in a
letter received by George Manville, man
ager of the Library Hall Theatre, Wa-
thena, Kas., from Representative Daniel
R. Anthony, Jr.

The letter is dated February 13 and
advises that the proposed Revenue Bill
which was received in the House a few-
days ago, repeals the tax on all tickets
m motion picture shows costing not more
than fifty cents.

Mr. Manville is another one of th»
Kansas exhibitors who has made per-
sonal effort to secure the repeal of the
tax by writing his representative in Con-
gress. If all other exhibitors will take
similar action the repeal of the .Admis-
sion Tax should soon be a reality.

^^SANIAFE TRAIL

ARROW'S GREAT
15 EPISO DE CH/VPTER PLAY

Page Ten

THE REEL JOURNAL

Pvlarch 1, 1294

ST. LOUIS TRADE EVENTS

JEWEL AMUSEMENT CO.

HAS TWO CASES IN COURT

Circuit Judge Frej- of St. Louis has
taken under advisement the suit for a
receiver for the Garrick Theatre opera-
tive, the Jewel Amusement Company. The
plaintiffs, W. A. Koons and W. W.
Strack, alleged that they formed a part-
nership to operate the theatre on Sep-
tember 11. 1923. with Joseph Oppenhei-
mer, C. C. Collier and Everett Taylor,
who were named defendants in the suit.
They claimed that the defendants had
conspired to exclude them from the man-
agement of the company and its profits.

The Garrick Building Company has
brought an eviction suit against the Jewel
Amusement Company, contending that the
burlesque shows being given has dam-
aged the rental value of tlie property.
This case is pending in tlie Circuit
Court.

20 PER CENT OF RECEIPTS

GO TO HOSPITAL FUND

Spyros Skouras, the head of Skoura;
Brothers Enterprises and the St. Loui^
Amusement Company, which combined
own eighteen places of anmsement in St.
Louis, has proven to the public that hi;
houses are not only places of amusement,
and that the box-office receipts are not
totally for the benefit of the houses. St.
Louisans are conducting a drive to raise
SSOU.Onu for a new building for the St.
Louis Maternity Hospital. The Rocke-
feller Foundation has promised a large
endowment to the institution if the nec-
essary building is erected. St. Louis is
out to make good, and always Skouras
and his associates heartily uphold their
end.

On Monday, February 18, 2U per cent
of the gross receipts of si.xteen of the
Skouras houses was turned over to the
hospital fund. The theatres participating
were the Grand Central, West End Lyric,
Capitol, Down Town Lyric, Juanita, La-
fayette, Lindell, Maffitt, Manchester,
Novelty, Arsenal. Pageant, Shaw, Grand-
Florissant and Shenandoah.

FRANK HARRIS FEATURE

REPRESENTATIVE FOR PATHE

Frank Harris, formerly branch mana-
ger of Pathe in St. Louis, has been ap-
pointed special feature representative for
the forthcoming feature products wdiich
Pathe has under way.

Mr. Harris will engage his attention
in Harold Lloyd's new comedy, "(lirl
Shy," Hal Roach's novelty feature, "Tlie
King of Horses," the title role of which
is taken by an untamed stallion, and an-
other forthcoming feature release of Hal
Roach,' "Somewliere in Kansas."

Mr. Harris entered actively upon his
new duties on Monday, February 18.

Jack Hoeffler of Quincy. 111., was at
the local First National office the past
week.

By David F. Barrett

BRIGHT BITS
and

NEWSY NOTES

Theatres in the St. Louis territory that
have closed recently include Liberty
Theatre, Stresburg, 111.; Princess Thea-
tre, Bolivar, Tenn.; Rex Theatre, Jack-
son, Tenn.; Elite Theatre, Queen City,
Mo.; Roosevelt Theatre, St. Loui-.
(closed for repairs), and the Grand Thea-
tre, Searcy, Ark.

Mike Newman and F. H. Haynes have
been added to tlie sales staff of the St.
Louis Universal office. They formerly
were witli Goldwvn.

Word was received in St. Louis Feb-
ruary lO of the sudden death of C. W.
Croy, owner of the Opera House, To-
ledo, 111. Croy was also in the hardware
business and was an outstanding figure
in Toledo business and civic affairs. He
had been sick but a few days.

The Scott Theatre, Alamo, Tenn., was
destroyed bv fire on February 10.

Charlie Goldman, owner of the Rain-
bow Theatre on Broadway near Pine
street, has taken over the Variety Thea-
tre on Broadway between Chestnut and
Market streets, and has closed the house
for repairs and remodeling. He plans to
operate both of these downtown houses.

(jeorge E. McKean, local manager for
Fox Films, attended a birthday party for
his father, John McKean, held at the
family homestead, Bluffton, Ind., on Sun-
day. February 17.

W .J. Kupper, assistant sales manager
for Fox, spent Sunday and Monday, Feb-
ruary 17 and 18, in St. Louis. His head
quarters are in New York City.

Walter Thimmig of Duquoin, 111., was
seen along Picture Row. Walter occu-
pies a prominent place in the McAdoo
Band Wagon, but is afraid someone
threw an oil can through the bass drum.

Sam Werner of Lfniter Film Service re-
ports a very keen demand for "Tempta-
tion" and "Sliop Girl." his two notable
recent releases. Sam has also had nice
business with his new series of Westerns.

Tom Leonard of Progress Pictures
states that has business has shown a de-
cided turn for the better in recent
months. He has been specializing on
high class Westerns and short subject,
and has found an active demand for that
product. He believes in letting the big
fellows handle the big super-specials.

.Samuel S. Harris, well known Little
Rock, Ark., exhibitor, has leased the
New Conway Theatre, Conway, Ark., be-
ing erected by S. G. and Tlieodore Smith
and will open tlic house jirobably on
March 15.

R. C. Seery, district manager for First
National, was a recent St. Louis visi-
tor.

Louis Leudau, owner of the Washing-
ton Theatre, Granite City, 111., is con-
fined to his apartments in the Gatesworth
Hotel by a fractured leg. He had the
misfortune to slip on the ice.

Visitors of the past week included Mrs.
I. W. Rodgers of Poplar Bluff and Cairo,
C. E. Brady, Cape Girardeau, Mo.; Jim
Reilly, Princess Theatre. Alton. 111.; D.
Fresens of Taylorville, 111., and H. C.
Tuttle of Desloge, Mo.

District manager Le Beau of Para-
mount was ill during the week.

From Macon, Mo., came a rare one (if
true). Recent dispatches from that city
stated that the patrons of a motion pic-
ture there had been given an added
thrilj when a dog that had accompanied
his master to the show made an attack
upon a tramp flashed on the screen dur-
ing the comedy "Moonshine." With lusty
barks and growls tlie animal rushed from
a point in the rear of the theatre to-
ward the screen, but was stopped before
he crashed through the screen.

Verne Victor Barnes, field representa-
tive in St. Louis for the Palmer Photo-
play Corporation, celebrated his forty-
fourth birthday on February 14. His
many friends throughout the territory re-
membered the occasion, while the St.
Louis Times honored him with a place in
its birthday column, using his photo in
conjunction with a brief account of his
career.

"SILAS MARNER" PRAISED

BY UNIVERSITY JOURNALS

The picturizatiou of George Eliot's
novel, "Silas Marner," W'as presented in
the auditorium of the Columbia, Mo.,
High School a few weeks ago. The ex-
actness of the picture, in its relation to
the book, won praise from the newspapers
of the town and from the publications
of the University of Missouri which is
located in Columbia.

The picture was shown under tlie aus-
pices of the English department, and
was presented for the benefit of tlie de-
bating squad, which is considerably
richer as a result of the presentation.

The fihu was produced by Associated
Exhibitors.

"Ridgeway of Montana," one of the
fastest moving dramatic .tales of the
West, from the pen of William McLeod
Raine, has been purchased by Universal
as the next starring vehicle for Jack
Hoxie.

Production was begun this week at the
F. B. O. studios under the direction of
William Seitcr on "Listen Lester," a
musical comedy hit several years ago in
New ^'ork City. George O'Hara, "Fight-
ing Blood"' star. Alec Francis. Louise Fa-
zenda, Eva Nowik. Harry Myers and
Lee Moran are in tlie ctsl.

March

1924

THE REEL JOURNAL

Page Eleven

NEWS NUGGETS

W'.irk has been cuiiipletcil mi "'Mil- Rid-
dle Rider," William Desmond's l)ig Uni-
versal chapter play in fifteen episodes,
co-starring Eileen Sedgwick. It is a story
of the modern West, with the oil der-
rick invading the land of the cattlemen.
"The Riddle Rider" will be released in

June.

* * *

"Poodles" Hanneford, now appearing at
the New York Hippodrome, will soon be
seen in another Ediicational-Tn.xedo com-
edy, "The New Sheriff."

* * *

"My Man" and "Let Not Man Put
Asunder," two Vitagraph special features,
were the first American motion pictures
to be registered for copyright under the
new Canadian law which went into ef-
fect January 1. Heretofore pictures were
unprotected in ("anada against duplicate
printing or the lifting of story material

from American releases.

* * *

"Secrets," Norma Talmadge's fortliconi-
ing First National production, will have
its initial presentation at the Astor Thea
tre, New- York, where it will remain for
several weeks, beginning March 23.
"Secrets" is a romantic drama which tells
the story of a life over a i)eriod of 55
years and gives Miss Talniadge ample op-
portunities to display her versatility.

* * *

"Oh Captain," a sea-going comedy, will
be an early Educational-Cameo release.
It is now in production under tlie direc-
tion of Albert Ray.

*' * *

Tom Wilson, well known cliaracter ac-
tor, under contract to F. B. O., is pl;.>
ing two blackface roles at once. He ap-
pears in the Carlos Production, "In Fast
Company," and the F. B. (). "Teleplioi.o

Girl" series.

* ♦ +

Dorothy Farnuni lias completed tlie
scenario for "Lover's Lane," from the
play by Clyde Fitch. Tlie picture iviH
soon go into production at" the Warner
Brothers studio under the direction oi
William Beaudine. .An all-star cast is

to be assembled.

* * *

Henry B. Walthall has been added to
the all-star cast of "The Woman on the
Jury," in which Sylvia Breamer has the
leading role. He will appear as the dis-
trict attorney.

* * *

"Beware the Woman," a forthcoming
F. B. O. production, is now being eclired
by Joe Faniham. film editor In the cast
are Rali)li Lewis, Lloyd Hujhe.;, Derely.;
Perdue, Eniilie Fitzroy, foe Dowling.
Josef Swickard, Max Davidson and

others.

* * *

"Forty Horse Hawkins" is die working
title of a comedy-western which Hoot
Gibson has just started at L'niversal City.

On Any Occasion —

"Say It With Flowers"
THE OWL FLORISTS

BILL LEVY

14 East 12th St. Kansas City, Mo.

Phone Harrison 4791

lixecutives say it will be the .grcatesi
comedy-western ever made by the star.
Anne Cornwall has Iieen chosen for tlu
leading feminine role. It prnbalily will
be released early in April.

* * *

Marie Prevost is to play the title rul'-
in the picture version of the famous play.
"Rose of tlie Ghetto," through arrange-
ments made between Warner Brotlicrs
and Roy Neill, who will direct. The cast
includes Carl Miller, Anders Randolf.
Wni. V. Mong, Claire McDowell and
Raymond McKee.

* * *

"The King of Wild Horses." the love
story of an untamed stallion, will be made
available for showing on April 13. This
is a Hal Roach feature, produced in the
picturesque mountainous country of
northwestern Colorado. Edna Murphy

and Leon Barry are in the cast.
■ * * *

",*\mong the Missing" is the title of
the first of the one-reel pictures dealin.g
with the Great War that Pathe has been
preparing. Tlie picture was given a trial
run at the Rialto Theatre, New Y'ork,
and it met with surprisiu.g success. The
films tell a story tliat might be placcrl
into five reels, but the stories are con-
densed into one.

Archie

Josephson,

President

HOTEL
BRAY

12th Street and
Baltimore Ave.
Kansas City, Mo.

Every employee of
the Hotel Bray from
porter to manager is
"on his toes'* at all
times to see that you
are pleased. It is this
"Smiling Service"
that makes the Hotel
Bray a better place
to stay.

Absolutely
Fireproof

150 Outside Rooms

with Bath

$1.50 and Up

^g 8"'and Walnut - Kansas City

M FerfectFlaterforall
^ printing purposes

^^ -on time'service

^Main4707

"Flattery" is to be the second Mission
Film Corporation production which will
be released on the special series which
C. B. C. Film Sales Corporation is dis-
tributing.

* » *

Owing to the illness of Marion Harlan,
Buster Kcaton has engaged another lead-
ing woman. Kathryn McGuire, who makes
her debut in "The Misfit," which will
succeed "(lur Hospitality."

CURRENT RELEASES

Week of March 2, 1924.

ASSOCIATED FIRST NATIONAL

.s^ecn-ts. .Wirni.i '1 alniatint- (7).

CRESCENT

SIii])\vrecked, .Toe Ruck (2).

EDUCATIONAL

Wide Open, IMernKiicl (Uniedv (2).
Oh Capt,iin, Cameo Ciimedy (I).
Kinograms, two each week.

FAMOUS PLAYERS

.Singer Jim McKee. VVni. S. Hart (7).

FOX
Not a Drum Was Heard, Chas. Jones (5).
Ladies to Board, Tom Mix (5).
The Wolf Man. John (Jilbert (5).
Love Letters. Shirle.v Mason (5).
.Spring Fever, Sunshine Comedy 12).
Dutch Treat, Educational (1).
Canadian Alps, Educational (1).
Fox News.

F. B. O.
Beware the Woman.

GOLDWYN
Keiio, Helen Cliadwick (7).

HODKINSON
Love's Whirlpool. Lee Kiikwood (6).
Fun From the Press.

PATHE
The Cake Eater. Will Rogers (2).
Smile Please. Harry Langdon (2).
White Man Who Turned Indian, Frontier
.Scies (2).

Hard Knocks. Charles Chase (1).
Herman, the (Ireat Mouse, Fable.
Pathe Review, No. 9.
Tojiics of the Day, No. 9.
Pathe .\'ews. Nos. IR-l".

STANDARD
Ace of the Law. Bill Patton (5).

UNITED ARTISTS
Hill Billy. Jack Pickford (7).
Woman's Secret. Mae Marsh (7).

UNIVERSAL
Phantom Horseman. Jack Hoxie (5).
Fast Exl>ress. Chapter .1.
The l^nknown Boy, Century (2).
Inlernational News, two each week.

CLASSIFIED

ADVERTISING

Two Cents per Word Payable In Advance
No Ads Accepted for Less Than 50c.

WANTED TO BUY

Six used Electric Kaiis and One Exhaust.
1 Ii^ \olts, 60 cycle, alternating current. Ad-
'ire-^s K. A. Roberts, Severy. Kansas.

~~- FOR SALE

Picture Show, only unt- in town of 1.800.
Guarantee yearly profits $1,800. Price $3,400
'I'erms on part. Nntliini; misrepresented- —
(twner. 1111 X. Liliert>'. Independence, Mo.

PICTURE SHOW FOR SALE

Country town, within 20 miles of Kansas
City. No competition. Showing every night.
.•\ddress O. R., Reel Journal.

FOR SALE OR TRADE

Pop Corn Machine. "Butter Kist"; when new
$1,080.00. Good condition. Will trade for Au-
tomatic Piano; must be in good condition; or
cash offer. Call or write Tom Magruder, Elite
Theatre, lola, Kas. 2-2'

THEATRE LEASE WANTED
I desire a lease on a motion picture theatre.
Good proposition wanted. Advise full particu-
lars. Address Box 29.1. Emporia, Kansas. 2-24

THEATRE LEASE WANTED

Lease on theatre wanted in town of 2,000 or
more. State terms. Address R. I.. Reel Jour-
nal. 2-24

WOW!

What Criticisms!

What a Picture!

Warners Have Done It Again!

"The Marriage Circle"

DIRECTED BY ERNST LUBITSCH

Featuring Adolph Menjou, Florence Vidor, Monte Blue,

Marie Prevost and Creighton Hale

"THE MARRIAGE CIRCLF'—Warner's
Strand, New York

Tri1)nnc — "Tlie Marriage Circle"
left us speechless, and only now.
after the lapse of several hours,
have we heconie articulate, and our
vocabulary is cjuite inadequate. Tht-
first thing we sliall do is increase
our list of best films. . . . We
warn you not to miss tliis picture
(if Ernst Lubitsch's."

World — "Now and tlien tlierv-
conies an opportunity to 'point with
pride' to a motion picture. Special
attention of film patrons who care
■anything about what we say is
called to 'The Marriage Circle.' It
is a smart and funny comedy — one
of the most engaging picture plays
we have seen."

Times — "It is unalloyed bliss to
watch 'The Marriage Circle.' Be-
ginning with a hole in a sock an(l
culminating with a characteristic
twist, this picture is filled with sur-
prises and moves along with a
iiitlrerto' unknown rapidity of ac
tion."

Times Sq. Daily — "The i)idica-
tions are that the Strand is in line
for a mighty good week's business
vvitli the Warner Bros, film, ili

rected by Ernst I,uliitsch, entitled
'The Marriage Circle.' Tliere isn't
a single film that has 1>een released
tliatcompares with it for the de-
lineation of straight farce played
legitimately for laughs and getting
them without resorting to hokum."

Evening Telegram — "Ernst Lu-
bitscli again proved himself a crea-
tive master in the second motion
picture he had made in these United
States. Those who are married,
those who wish to get married and
those who do not will find much to
absorb them in this story."

.-Vnierican — "Mr. Lubitsch can
feel that he has not only made the
.grade, but that he has given a mo.it
unusual and satisfactory treatment
of a theme that mi.ght have been
very mediocre under a less skilled
director. We congratulate him on
his courage in letting the world see
■some human beings instead of tin"
set of animated puppets we so often
meet on the motion picture screen "

TeUgrapli — ".\ neat comedy, c.n-
liertly and beautifully executed, and
sho\vi)ig tile director's infinite
c.qiacitN for t;d<iiig p;iins."

115 West 17th Street
KANSAS CITY, MO.

AL KAHN,
Pros, and Gen. Mgr,

VOL VII— No, II.

March 8, 1924

TJko

PRICE TEN CENTS

I'tieBlmlrade Paper of ttu> Slcirtti[vras

Mr. Exhibitor

Do You Appreciate a

Bargain?

The Editor of The Reel Journal told us that his paper
reached every exhibitor in both St Louis and the Kan-
sas City territories, and w^hile we do not question this
statement in the least, we are trying to find out whether
or not the exhibitors in these particular territories ap-
preciate a bargain in film.

If you are interested in a proposition whereby you
can buy a group of pictures that will practically assure
you a profit, sit right down now^ and w^rite your nearest
Pathe Exchange for

"REEL JOURNAL
SELLING PLAN NO. 1"

This plan will appeal to smart showmen only, show-
men who are anxious to run their theatres at a profit.

Pathe Exchange, Inc.

ST. LOUIS, MO.

I
I

sse:

PUBLISHED EVERY SATURDAY, 19TH & WYANDOTTE, KANSAS CITY, MO.
BY REEL JOURNAL PUBLISHING COMPANY TWO DOLLARS A YEAR

Universal Has the Pictures

Here Are Five Specials That Are Real Clean-ups

The great American speed
picture — young blood,
young love, young ideas
running wild without a
speedometer, and a roaring,
smashing auto race that
will give young and old the
thrill of their lives.

A Byron Morgan Story

Directed by Harry Pollard

A sure-fire audience picture!

The Idol
of Millions!
The Chance
of a Life-
time to
Clean Up !

A two-reel re-issue of the popular
feature success.

You f'.nn't need ti. lie tdld the
power of Valentino's name at your
bo.\-otfice I The public was never
so eager to see liim as it is today 1
This picture is a real gold mine for
you — a bonanza — a box-office tri-
umph ! Seldom do you get a
cliance like this to make a clean-up.
Don't let your competition get this
one. New iiriuts. beautifully n-
tdited and tilled; new accessories,
(iet it fjuick.

At Last! The beautiful "Merry

Go Round" Girl in her second

great box-office triumph!

Ever since the release of "Merr\
(jo Round" you and your public
have waited for another great Mary
Philbin picture. Here it is ! You
Can book it with all the assurance
in the world that it is going to
sweep your audiences to the ver\
heights of jiicture entertainment.

From Owen Kildare's Amazing

Life Story

"MY MAMIE ROSE"

Directed by Irving Cummings

"THE LAW FORBIDS

with a great all star cast including

Baby Peggy, Robert Ellis, Elinor Faire,
Joe Dowling, Hayden Stevenson and others

When a iiictiire has an appeal
that gets every member of every
family, it is going to talk money
at vour box-office. This one has it !

"The Storm Daughter"

STARRING

Priscilla Dean

Just the kind of a picture that has made Dean fa
mous I You can see her now on that little schooner, and
you will feel the tang of the salt sea breeze as th-
scenes of this turbulent, draiuatic romance unfold on
your screen. It certainly is a picture to put pep in la'^^y
box offices !

UNIVERSAL FILM EXCHANGE, Inc.

LES WEIR, Manager

1710 WYANDOTTE STREET

KANSAS CITY, MO.

FILM BOOKING OFFICES of America takes great pleasure in announcing
the second big PALMER photoplay, "THE WHITE SIN," with Madge
Bellamy and big cast.

Here is a picture that will be "heard 'round the world," for no finer presen-
tation of drama has ever been screened.

Just as another large distributing organization has been using the selling
argument "See it, that's all," on one of their pictures, so do we borrow that
phrase for "THE WHITE SIN," and to you, Mr. Exhibitor, we say, "SEE 'The
White Sin,' — that's all." Then after you've seen it pass your own opinion of 'ts
box-office power based on title, story and production. Prints are now in the
hands of all exchanges.

You don't have to guess or to gamble. You can SEE
this great picture with your own eyes.

And positively see the remarkable advert»sing ma-
terial and exploitation ideas we have prepared for "THE
WHITE SIN."

It's the 24-karat F. B. O. brand of showmanship that
guarantees you plenty of hard, cold cash profits. You
simply can't miss with this picture. It's a mop-up if han-
dled right. Get in touch with us immediately.

Adaptation by Harold Shumate

Scenario by Del Andrews and Julian La Mothe

Directed by William A. Setter

FILM BOOKING OFFICES

OF AMERICA, INC.

Exchanges Everywhere

Snower Bldg., Kansas City, Mo.

127 S. Hudson St., Okla. City, Okla.

3312 Olive St., St. Louis, Mo.

106 S. Cross St., Little Rock, Ark.

"THE WHiTE SIN"
is the second
PALMER
Photoplay

"JUDGMENT OF THE
STORM"

was the first

If you haven't played it —
do so and follow up with
"The White Sin."

THE REEL JOURNAL

EDUCATIONAL BRANCH HAS
NEW MANAGER FROM OMAHA

March 8. 1924

"MUSIC TAX" DISCUSSED AT
MEETING OF BROADCASTERS

ruhlixliod E>erT Safnrday by

REEL JOURNAL PUBLISHING CO.

19th and Wyandotte Sts.

KANSAS CITY, MO.

BEN SHLYEN

I'liWIislu'r and Kditor

Telephone Delaware 9763

St. Louis Corr€'siioiidoi»t

DAVID F. BARIIETT

374S Meramec Avenue

rhan;je ot ndvertisinfi: iiiiiKt reach this
offiof not later tlian Tuesday of each
«eek, otherivise Kamc copy «ill he rnn.

Circtilatinir in Rlissoiiri, Kansas. Northern

Oklahoma, Arkans;as and

Southern Illinois.

The First Run Situation

Wc have been wanting for some tini ■
to make a prediction, and yet licsitatcd
thinking it was too early. But tb ■
Apollo Theatre, operated by some of
Kansas City's most enterprising shownu-n,
last week proved that it is not too early.
And so, instead of saying that llie first
run situation in Kansas City will be solv-
ed, we say that it HAS been solved.

And this fact means much to distribu-
tors, wlio have been seeking an outlet fo.'
their product, and to the exhibitors, vvlm
have had tc wait until publicity on pic-
tures grew stale waiting for a first run
at the downtown houses.

The first run situation in Kansas City
has long been an unfavorable one and
more so recently than ever. There are
more big pictures on the market toda\-
than there have ever been — and there i,
a smaller outlet, even though two vaud
ville houses play first run pictures. And
these big pictures must have a first run.
Their cost and their bigness warrant it.

And the solution — full week runs in
the large suburban theatres. Of course
not many such theatres are available to-
day. But the Apollo has been made om
by virtue of its successful week's run
policy "tried out" last week with "Judg-
ment of the Storm." And this week the
Isis Theatre, just a block from the Apollo,
is further demonstrating that it can b„'
done by playing "The Hunchback o,'
Notre Dame" a full week at .fl.lO top.
And after much contention that it could-
n't be done, the Isis played to as much
business on the opening day as it usuall.\'
does in a week.

Kansas City is one of the fastest grow-
ing cities in America. And the motion
picture people have got to keep stride
with its growth. There is talk of a large
first run theatre for the southwest part
of the city. It's a little early for th ■
erection of this now, but a year or two
and it will be a reality. Just as leading
first run theatres are situated in the resi-
dential districts in St. Louis, Chicago and
other metropolitan centers so will they
be in Kansas City.

C. F. Senning. formerly e.\change man-
ager for the Educational Film Exchange
of Omaha, Nebr., arrived in Kansas City
Tuesday to succeed Sam Miller, for-
merly branch manager here, who is leav-
ing Kansas City to go into business with
bis father in Milwaukee, Wis.

C. F. SENNING

Mr. Senning has been in the film busi-
ness for more than fifteen years He
has been manager of the Omaha Educa-
tional exchange for the past year and a
half and prior to this he was American
representative for First National in Lon-
don, Eng., where he was stationed for
two years. He was with the Fox Film
Corporation for more than seven years
previous to the time he went with First
National.

Mr. Senning is new to Kansas City and
the territory, but he has a thorough
knowledge of the film business and. he
says, he understands.

J. p. WILLIAMS HERE.

J. D. Williams, founder of First Na-
tional, and at present interested in the
RitE-Carlton Pictures Corp., was in Kan-
sas City February 21, and he paid a
visit to M. A. Tanner, branch manager
for the Selznick Distributing Corpora-
tion.

Mr. Williams stated that he was very
much interested in Selznick's new pro-
duction, "Daughters of Today." He also
informed Mr. Tanner that he recently
completed negotiations with Rodolph
Valentino and that he has the star under
contract for five new pictures when he
completes his contract with Famous
Players.

Mr. Williams was on his way to Los
.■\ngeles.

Although the entire cast has not yet
been picked, Marshall Neilan has begu •
work on Thomas Hardy's famous novel.
"Tess of the D'Urbervilles." His wife.
Blanch Sweet, will take the part of Tess
and Conrad Nagel will i)»,iy opTiositc her
in the role of .Angel Clare. This is the
first picture in which Blanch Sweet has
appeared under her husband's direction
for a number of years.

The first battle of the "Music Tax
War" was waged at the La Salle Hote',
Chicago, February 15 when the National j
.Association of Broadcasters met to dc
cide upon ways and means of opposin
the American Society of Composers, .An
thors and Publishers, E. F'. McDonab!
jr., president of the N. A. B.. called t!
meeting and presided. The meeting w:i
strictly an invitation affair and on!
those who represented organizations ;i'
fected by the "music tax" were allowed t
attend.

Paul B. Klugh. executive chairman n
the N. .\. B., gave preliminary talk an :
outlined the situation for those wii
were not fully informed on the subje
President McDonald then called f or .e\
pressions of opinions. Several promim :
exhibitors gave short talks and <
plained to the assemblage their attitud
and suggested ways to fight the tax,
Nat Asclier, head of the Ascher circtiii
in Chicago, estimated that the theatr
of Chicago could be counted on f^-
$3,000 to be used in fighting the A S
C. A. P.

Pat Harmon, head of two dance hail
in Chicago, told the meeting that he h:
been fighting the society for years sin-
gle-handed, and that an organizatioi
could wipe out the tax if the effort \va
e.xerted.

The letters from Will Rossiter an^'
Waterson, Berlin and Snyder, the nni^^
publishers who have withdrawn from t!i-
.A.. S. C. A. P., were read and from them
it could be seen that the society seeniei:
to be weakening.

Just before the meeting was adjournc
McDonald sunnned up all that was said
l)y those who talked. McDonald believes
that the "music tax" is merely a prelimi-
nary act on the part of the A. S. C. .A._r
and that if they can now- collect $2.51 li
from the broadcasters "what reason hav.
we to believe that it won't be $25.0' n
five years from now and perhaps $50.
000 in ten years."

By ceasing to play the society's songs,
hotels, theatres and broadcasters can
bring about the abolition of the tax, ac
cording to Mr. McDonald.

In regard to donations from exhibitor
hotel men and broadcasters. Mr. M.
Donald said that every donor would re
ceive a signed statement to the effect
that the money would not be used lo
any purpose other than legitimate ex
penses of their music release departmen .
and in case of a surplus the money woul I
be used for the furthering of the inter-
ests at legitimate headquarters.

WILLIAM R. FRAZIER

TELLS OF LLOYD'S LATEST

William R. Frazier, Harold Lleiyd'-
manager, passed through Kansas City
February 21 and stopped off for a visit
at the Pathe exchan.ge.

In speaking of "(iirl Shy." Harold
Lloyd's latest comedy, Mr. Frazier in-
formed the local Pathe exchange that ;
the new picture is a combination o*
"Safety Last" and "Grandma's Boy."
which indicates clearly that it ought t
be the outstanding feature of Lloyd'-
career.

March 8, 1924 THE REEL JOURNAL Page Five

II I I HM II im illl M I I I IIII H I i lll lH I ii II WIHIIHI i n im il H I I IIIIIIIIiI m l Hli HII II l l l|i||IIIII II I III HIII I I|i|||IW^^H^i—^M11—

Announcing a Policy
52 New Western Features

1924"One Every Week- 1924

January 1924

1_"PARTNERS OF THE SUNSET" Featuring ALLENE RAY

2— "THE DEERSLAYER" JAMES FENNIMORE COOPER'S AMERICAN CLASSIC

3— "THE LONE WAGON" A THRILLING STORY OF PIONEER DAYS

4— "WOLF TRACKS" Featuring JACK HOXIE

February 1924

1-"WHEN LAW CAME TO HADES" Featuring NOAH BEERY

2— "THE BATTLING BUCKAROO" Featuring BILL PATTON, the World's Champion Horseman

3— "FLAMES OF PASSION" As Great as "THE STORM"

4_"UP AND AT 'EM" Featuring JACK PERRIN

March 1924

1— "THE DANGEROUS TRAIL" Featuring NOAH BEERY

2— "ACE OF CACTUS RANGE" Featuring ART MIX, the Newest Star in Western Features

3— "THE DESERT RIDER" Featuring JACK HOXIE

4— "FiGHTING JIM GRANT" Featuring LESTER CUNEO

COMING-"THE LAST WHITE MAN"

STANDARD FILMS

111 West 18th Street Kansas City, Mo.

age

Six

THE REEL JOURNAL

March 8, 1924

JOHN ROCK NEW GENERAL

MANAGER OF VITAGRAPH

C. A. SCHULTZ SUCCEEDS

WARE AT VITAGRAPH

FIRST RUN POLICY

FOR APOLLO THEATRE

John B. Rock has been appoiimii
general manager of Vitagraph, Inc., to
take the place of John M. Quinn, who
died a few weeks ago. Mr. Rock is
the son of William T. Rock, one of the
three founders of Vitagraph. The elder
Mr. Rock died in 1916.

John B. Rock represented Vitagrapli
in Chicago for ten years, from 1906 to
1916, but lie has not been in active serv-
ice of Vitagraph in recent years. Mr.
Rock assumed the duties of the office im-
mediately following his appointment. Hf
is personally known to every branch
manager in the organization, almost all
of wliom have long years of service to
their credit in Vitagraph.

At the time of the announcement of
Mr. Rock's appointment also came the
announcement of the appointment of A.
Victor Smith to the office of assistant
to Mr. Rock. Mr. Smith is well known
to the trade as well as the production
field of pictures. He served as general
sales representative and as assistant to
the president and production manager at
tlie Brooklyn studios.

The policy and stability of the com-
pany will not undergo any change under
the new head of the concern.

FLAN ACTION AGAINST

ARBITRATION BOARDS

The M. P. T. O. of Indiana lia,
launched a movement against the arbi-
tration boards. The purpose of th"
movement, according to Nathaniel N.
Bernstein, chairman of a special com-
mittee appointed by the Indiana M. P.
T. O., is "to direct the future existence
and feasibility of the present workings
of the various arbitration boards."

Will H. Hays has been invited to at-
tend the meeting which is to be held in
Chicago for the purpose of discussing
the problem. The date has not yet been
set.

EXHIBITORS FINED FOR

BICYCLING IN MINNESOTA

Frank Allegrezo and J. Edelstein, thea-
tre owners in Chisholm and H ibbing,
Minn., were fined $50 each for bicycling
recently by the Mineapolis Film Boaril
of Trade. The trial of the two men is
said to be an instance unequalled in the
history of the motion picture industry,
and it is the first step of the board to
exercise its effort to stamp out bicycling.

Because of Allegrczo's failure to com
ply with a decision handed down by the
arbitration board in connection with a
controversy over a contract with the Fox
Film Corporation, Allegrezo had been
called upon by the exchanges to post a
$500 deposit as a guarantee of good faitli
Allegrezo failed to post the deposit, and
the film companies shut him off from
further service. When he saw that !i ■
could not obtain a film, he told Edel-
stein that his film shipment had not ar-
rived and asked to borrow a film thai
Edelstein had on hand. Edelstein, un-
aware of Allegrezo's situation with the
exchanges, let him have the desired jjic-
ture. For Edelstein's failure to notifx'
F. B. O., the owner of ttie borrowed
film, he was obliged to be tried with Al-
legrezo.

C. A. Schultz has succeeded George
Ware as manager of the Kansas City
branch of Vitagraph, Inc.

Mr. Schultz comes from Omaha, where
he has been branch manager for Vita-
graph for the past seventeen months.
Before going with Vitagraph Mr.
Schultz was with Pathe in Des Moines.
He has been in the film business for five
years.

C. A. SCHULTZ

The announcement of Ware's resigna-
tion came as a surprise to the film col-
on}', George had been with Vitagraph
for about seven years and was considered
a fixture with that organization. George
has not announced his future plans.

"THREE WEEKS" TO GO

DIRECT TO EXHIBITORS

Goldwyn's production of the Elinor
Glyn picture, "Three Weeks," directed
by Alan Crosland, will be released di-
rectly to the exhibitors without first be-
ing roadshowed. There has been much
discussion of the plan to give the pro-
duction a road showing before releasing'
it to the legitimate houses because of tlu
bigness of the production. However, it
has been decided to give the exhibitors
an opportunity to have it as a first-run.

"Three Weeks" is one of the most sen-
sational novels of the century; it has been
translated into every language in the
world, and. altliough it has been pub-
lished for a number of years, the book
still has a sale of 50.000 copies a year.

Aileen Pringle will play the leading
role of the Balkan Queen. Elinor Glyn
herself selected Miss Pringle for the part.
Conrad Nagel will also have a leading
part, and a notable cast of supporting
players will include John Sainpolis,
Stuart Holmes, Robert Cain, Mitchell
Lewis, Dale Fuller, Nigel de Brullier and
Claire de Lopez.

Two new subjects of the "Chronicles
of America" scries for Pathe release are
under way. "The Declaration of Inde-
pendence" is well near completion and
"Vorktown" is scheduled to start next
week.

The Apollo Theatre, one of the lead-
ing suburban motion picture theatres in
Kansas City has surveyed the motion
picture situation in Kansas City and has
decided that tlie time is opportune for
them to adopt a first run policy, thereby
giving their patrons in their section of
the city pictures that have never before
been seen in town. Mr. Finkelstein en-
tered into negotiations with the local F.
B. O. office, and these negotiations re-
sulted in an arrangement, whereby some
of the biggest F. B. O. productions of the
season will play engagements of one
week at the Apollo Theatre, first run,
in Kansas City.

The showing of these pictures will be
accompanied by a strong advertising
campaign, which will call the attention
of the people of Kansas City to the fact
that they can see the newest pictures at
the Apollo Theatre at an early date.

Some of the productions that will be
handled by the Apollo under this arrange-
ment are as follows : "After the Ball,"
"The Lullaby," "The White Sin," "By
Divine Right," "Alimony," "Beware the
Woman," "The Mailman," "Lost," "Dam-
aged Hearts," "A Girl of the Limberlost,"
and "Swords and Plowshares."

The success of the Apollo's new policy
is assured, as it has already been proven
by the tremendous success of "Judgment
of the Storm," which just finished an en-
gagement of one week, first run in Kan-
'sas City, at the Apollo Theatre. This
picture greatly satisfied the audiences
and played to big Ijusiness. The Ralph
Amusement Company is to be congratu-
lated upon its aggressive attitude in this
new arrangement, and the progress of
this new policy will be watched with keen
interest by the industry.

Among the lists of "The Best Pictures
of 1923," compiled by the newspaper au-
thorities, Universal is represented by
four in the list of ten. They are
"Driven," "Merry Go Round," "Hunting
Big Game in Africa" and "The Hunch-
back of Notre Dame."

M. P. T. 0. OF AMERICA

CONVENTION IN BOSTON

The committee of convention of the
Motion Picture Theatre Owners of
America have selected Boston, Mass., as
the city for the 1924 annual convention
of the M. P. T. O. of America to be held
the latter part of May.

At a meeting of the executive commit-
tee of the M. P. T. O. of Massachusetts
a resolution was adopted mvitmg the na-
tional organization to Boston.

It is expected that a large number of
delegates from all over the United
States will attend and that the aggrega-
tion will be increased by the attendance
of many exhibitors of the Canadian divi-
sion of the M. P. T. O. of America.
Plans are being laid to make this con-
vention the most beneficial in the history
to the industry in general and the thea-
tre owners in particular.

The exact date of the convention will
be announced at a later date.

March 8. 1924

THE REEL JOURNAL

Moving Along Movie Row

Page Seven

UNIVERSAL TO RELEASE

THREE JEWELS BY JUNE

Frank Cassil, two-reel cumedy sales-
man for Pathe. had a little comedy of
his own last week. His car insisted on
being stuck in the mud, breaking two
axles and causing many bad words. This
delay set him back a few days as weii
as a week's pav for repairs.

* * *

All W. C. Haynes can talk about is

the three new releases whicn ooldwyn

will soon let fly. He raves mostly about

"The Great White Way" and from his

description it must be a knockout,
lit * +

C. E. Harrington of the Mulrane Thea-
tre at Mayetta, Mo., was seen along
Movie Row Tuesday. He was in th ^
Film Board of Trade office and Duk?
W'ellington says he went away smiling.
He also joined the M. P. T. O. of Mis-
souri.

* * *

The local office of A. H. Blank En-
erprises was admitted to the Film Board
)f Trade Monday afternoon at a meet-
ng of the board.

» * *

Enterprise Distributing Corp. an-
lounces the new release of Doris Ken-
\on entitled "Restless Wives." It's a
.cven-reeler.

* * *

Ed Dubinsky and Jack Langan, of the
■itandard Film Company, have come to an
igreement wliich sounds pretty good,
•'d's Regent Theatre will play a Standard
irst-run picture each week for fifty-two
onsecutive weeks. The Regent Theatre
.nd the 12th Street Theatre, Kansas City,
ire playing two first-run Standard re-
eases this week, namely, "The Battlin.g
iuckaroo" and "When Law Came to
lades."

* * *

Bill Kreiger of Stanberry, Mo., was
ten along Movie Row last week. He was
list looking around.

* * *

?? ?? Johnson has purchased tli-;
uilding in which the Oak Street Thea-
re is located in Topeka and from now
n will operate the theatre.

* * *

Ben Levy of the Hippodrome at Jop^
n. Mo., was a visitor in the Pathe of-
ce last week.

* * *

, M. W. Mills of the Auditorium at
mithville. Mo., was in the Goldwyn of-
ce last week and W. P. Cuff of the
trand Theatre at Chillicothe, Mo., also
nne in on booking business.

* * *

Glen Dickinson from Manhattan, Kas.,
lid "howdy" at the F. B. O. offices
[onday and arranged for some book-

gs.

* * *

The Isis Theatre, Kansas City, opened
s first suburban showing of "Th?
unchhack of Notre Dame" Sundav, Feb-
lary 24, with an $1,847.78 house'
' * * *

3en Blotcky of the Paramount ex-
lange said he didn't have much news
T The Reel Journal this w'eek. How-
er, he stated that Jack Roth, manager
the Isis Theatre, Kansas City, after
ing hair restorer for six vears has

added four hairs to his bald spot. Jack
who was in the office at the time said
he'd gladly recommend the brand ne uses
upon request.

* * *

J. K. Vetter, wlio will be remcmbere I
as one of "The Four Horsemen," is again
a Metro representative. This time Jak,'
is handlin.g "Scaramouche."

* * *

Max J. Meyer is now covering South-
ern Kansas and Southern Missouri for
Metro. Max was recently with Film
Booking Offices.

* * *

Cecil Maberry, division manager for
the W. W. Hodkinson Corporation, vis-
ited the local office this week.

* * *

R. G. Liggett tells a good one about
his old Seventeenth Street Theatre which
has long been closed. "Dick" once had
a chance to sell it, but for some reason
didn't wish at the time to dispose of it.
However, he was curious enough to in-
quire of the prospective purchaser as t(.>
v.iiat he wished to do with the property.
And the fellow replied: "I intend to re-
build and make it suitable for an under
taking establishment." "Well, you've got
the right place," said Dick. "The plac.^
has been dead for a long time."

* * *

E. T. Goinersall, personal home offic •
representative for the Fox Film Corpo-
ration, was in the Kansas City Fox of-
fice last week.

* * *

H. E. Corbyn, Kansas City manager
for A. H. Blank Enterprises, is on a
week's tour of Missouri.

* * *

L. W. Weir, manager of the Kansas
City Universal exchange, was in Wichita
last week. Mr. Weir wants all the boys
to know him as "Les" — that's his first
name — and he says he feels like he knowi
you better when you call him by his
first name. All right, Les !

* * *

M. Van Praag has transferred his af-
fections from LIniversal to F. B. O. and
is hitting the Kansas frail.

* * *

L. W. Alexander, former Universal
manager here, passed through Kansas
City on his way to the Pacific coast. A
bunch of Alex's former force went down
to the station to meet him and though it
has not been authoritatively stated it is
understood that he has resigned his po-
sition as Chicago brancli manager for
Universal.

* * *

L. J. Ledoux and A. Jensen are build-
ing an 800-seat house at 59th street and
Prospect avenue. The building will cost
approximately $30,000 and is expected to
be completed by April 1. The Cole Thea-
tre Supply Co. will furnish the equip
ment.

The second production in the Jainos
Kirkwood-Lila Lee series for Hodkinson
release will be "Love and Lies," a drama
of high society life with the main action
taking place on a gorgeous Long Island
estate and the fashionable cafes in the
New York suburbs.

Three big Universal-Jewel productions
arc scheduled for spring release. There
will be one released each month begin-
ning March, and the stars in the respec-
tive pictures are Mary Philbin, Baby
Peggy and Priscilla Dean.

The name of the March release is
"Fool's Highway," in which Mary Phil-
bin does some remarkable acting, and
many critics say that her work is bet-
ter in this production than in "Merry Go
Round," the picture that made her fa-
mous. The scene of a great part of the
story is set in the old Bowery as it was
in by-gone days in New York. The pre-
miere will be in the Atlantic Garden
Theatre, a picture house in the Bowery.
This theatre is built on the exact spot
of the variety-show hall that plays an
important part in the Mary Philbin pic-
ture. The Bowery has been faithfully re-
produced for this production, and it was
done so at a great expense by the Uni-
versal company. Pat O'Malley, who
plays opposite Miss Philbin as a Bowery
tough, adds much to the interest and ac-
tion of the story. The film will be re-
leased March 4.

The Lhiiversal-Jewel release for April
will be "The Law Forbids," which was
written expressly for Baby Peggy. The
picture is laid in a fashionable setting
and tells an intensely human story of a
little girl torn between tw'o loves by the
divorce courts. Baby Peggy is said to
be even better in this new production
than she was in "The Darling of New
York." Her role is more pathetic, and
exerts a stronger heart appeal.

"The Storm Daughter" is the title of
Priscilla Dean's latest feature. It is .
dramatic story of the sea, with thrills
galore and a smashing climax. It is one
of the few pictures in which practically
the entire action takes place on board a
ship. The wreck scene in the picture is
very thrilling. The "hard-boiled" skip-
per is played by Tom Sanstchi.

Each of these Jewels is getting first-
rate exploitation, advertising and pub-
licity campaigns. In each case the cam
paign starts from one to two month -,
in advance of release, and reaches its
maximum shortly after release date.

You'll witness a,
howling success at

"SoOocKin
the Morning"

ANOTHER BOX OFFIVE WINNER

From
ENTERPRISE DISTRIBUTING CORP.

Page Eight

THE REEL JOURNAL

March 8. 1924

Care and Oiling of Motor Genera-
tor Sets for the Moving
Picture Arc Lamp

Written by GLEN R, BLANCHARD,

Head of the Repair Department of

the Cole Theatre Supply Co.

The motor KentTator set is coming into
nsc more eacli year. Formerly the cur-
rent was furnished by tlie local power
plant or by privately-operated engine
and dynamo. Usually the small power
plant, whether operated by the city or in-
dividually, furnished direct ciu'renl,
which is the ideal current lor the arc
lamp. Alternating current, through a
transformer does fairly well, but cannot
com])are with direct ctn'rent. Now tluil
large electric light companies have high
lines throughout the country, the small
town local plants arc being supi)lanted.
Therefore, tlie use of the motor genera-
tor set becomes mdrc extended.

The motor generator outfit consists of
an alternating current motor, which
drives a direct current generator. Tlie
motor has no connection, electrically,
with the generator, although mounted on
the same base, and sometimes using ;i
connnon shaft. In same cases these out
fits have two bearings and sometimes
four. I-Iowever, in cither case they have
a self-oiling bearing or an oil ring thai
revolves on the shaft, carrying the oil
upon the bearings. As long as there is
an inch of oil in llie oil housing the oil
ring will do the resl. so be sure to sc
that there is plenty of oil in the liousing.

He sure to see that the direct current
side of the outfit is given attention, par-
ticularly the brushes and the brush hold-
ers. The brushes should give long life,
I)rovided the commutator is not rough.
If the (-onnnutator is rough the hrushe .
will wear out in a short time. Now, if
the commulalor is rough it slioul<l l> '
turned down on a lathe. Be sure tlv
finished work is absolutely true. Sand
ing or the use of an emery bar is onlx- a
temporary remedy and shoulu not !)e
done, as a smooth rominul,Llor means
long life to llie bnislies ,inil .n (|uiel,
steady arc.

Constant sparking at the brushe-
means something. This means that tin-
eoniinuliilor is rou,gh, llie brushes too
short, the spring tension loo weak, or
the neiilr.il position of the brush holclers
advanced too far or retarded. So watch
the above carefully and make adjust -
nients to secure the right results.

Now, regarding the allernating current
motor Ib.at drives the generator, be sure
il has iilenly of oil and keep it clean
and it will do its part. In most cases th^-
alternating current motor has no
brushes. The motor most generally u-.ed
is llie lliiH'e phase motor and in this nio
lor Ihe commulalor type is noi used, bill
on single-phase cnrreni sueh a Ivpe nm
lor is used willi Ihe eeiilrifugal swiuli
for starting.

The rol.ary converter is similar to ;i
motor generator. It produces direct cur-
rent, which is convened from alternaling
current. It is not a generator, but con-
verts the alternating current at one end
to direct current at Ihe oilur. There ar-'
two bearings and like Ihe niolor genera-
tor, they have the oil rings. Care should
be taken to see that the oil rings turn

F. B. 0. TO DISTRIBUTE

"GIRL OF THE LIMBERLOST"

The I'iliii Booking (Jliices annouiiee
I hey will distribute "A (jirl of the Lim-
iierlost," based on the popular novel oi
Ihe same name by Mrs. Gene Stratton-
I'orter.

Mrs. Porter personally supervised the
direction of the production, assuring the
millions of readers of the novel that they
will not be disappointed in the screen
version of the' book.

The cast includes many well known
players among whom are listed C'uUcn
l-andis, Gertrude Olmstcad, tjloria Grey,
JMuily Fitzroy, Arthur Currier, Raymond
McKee, Alfred Allen, Virginia Boardman,
Jack Daugherty, Ruth Stonehouse and
others. The jjicture was directed by
I. lines Leo Median.

REX BEACH WELL PLEASED

WITH "FLOWING GOLD"

I\e.\ Beach, the author ol "Flowing
Gold," which has just been coniiileted
for First National, is well pleased with
the finisheil product, and states that the
production should have a vast jjublic
appeal.

Mr. Heach saw an ;idvaiice showing of
"Flowin.g Gold," and he states that it
should be the best box-office bet, from
an exhibitorial standpoint, that has been
made frtim any of his stories. The pic-
ture has everything that the public seems
lo want — action, thrills, suspense, a
llircibbiiig love story and humorous re-
lief. The fire ami cloudbursl .it the fin-
ish iirovide a real thrill.

"1 am sincere," said Mr. Beach, "in
expressing the oi)iuion that I think 'Flow
ing Gold' will bring the money into the
box-office and [irovide the kind of enter-
tainment tli.at motion picture followers
want. 1 look to it as a picture that will
bring tremendous profits to the thea-
tres."

NEW PATHE SERIAL MAKES

GOOD IN MIDDLE WEST

Edgar i ). Brooks, serial sales manager
for rallu", has made an extensive tour
of the Middle West in the interest of
I'allie's new serial, "The VVa>' of a Man."
Mr. Brooks is greatly enthused over the
reception accorded to the picture by the
patrons of the leading exhibitors of five
states,

Mr. Uroks interviewed a large number
of representative exhibitors of Pennsyl-
vania, Indiana, Illinois, Wisconsin and
(lliio, and ,ill expressed their approval of
the current serial, and agreed thai it w.is
a distinct advance in the developinenl of
serials,

l'"ortliconiing P;illie serials are "Lea-
therstockings" and "The Fortieth T^oor."

freely al .ill times on the sli.ilt, as these
rings carry Ihe oil up from the oil hous-
ing, hibricaliiig the shaft, which in turn
lubricales the liearin.i;.

The coinmutator should be kept clean
and bright. This can be done with a
canvas jiad. Do not tise sand paper or
emery cloth, .as it will mean a ruineil
commutalor. If \(in ilo use sand paper,
be sure lo use llie 01) and ver\ liglitlv .il
that.

"CAPTAIN JANUARY" WITH

BABY PEGGY FINISHED

Baby Peggy has completed her firs:
big production for the Principal Picture,
Corporation, the title of w'hicb is "Cap-
tain January." The story was adapted
from the book of the same name by
Laura E. Richards, and it is considered,
as one of the most popular of juvenile
volumes.

The cast includes Hobart Bosworth.,
Irene Rich, Harry Morcy, Lincoln Sted-
man, Barbara Tennant, Emmett King,,
John Mcrkl and many others of note.
The picture was directed by Edward F.
Cline, who is noted for his ability to:
handle children.

FAVORABLE COMMENT GREETS
"THE MAILMAN" IN CHICAGO

"The Mailman," the recent release oi;
F. B. O., received much favorable com-]
nient from the Chicago press, especially
from the Chicago Tribune of which Mac.
Tinee is the reviewer.

Miss Tinee says it is a homey story-
"a human story with everybody in ili
cast behaving as humans would beli.n
were they in real life to be confroiilci
with the problems that unfold themselvr
in this photoplay,"

Press reports state that the player-
are well cast, the photography is excel
lent, and the picture holds the andiciue'-
interest without let-up.

SPECIAL DEPARTMENT TO

PROMOTE "CHRONICLES'

Pathe has organized a special "Chr<i ;
icles of America" department unner tlr
managership of Harry L, Knappen ti
assist in the promotion of this group n
historical dramas made by the Yale t'ni
• versity Press. It will be a special lal
of the field staff, now being assembled, i
address representative bodies in the van
ons comnumilies where these pictures ar
to be shown and arouse interest in t!ii
screen enterprise being conducted by lli
^'ale l/niversity Press.

It is planned in this way to bring th
message of the "Chronicles" directly t'
such organizations as Yale .■\hunr
branches, I'arent-Teacher Association;
Committees on Better Films, and educi
tional, professional, civic and patrioti
groups of citizens.

PIANO SOLO TO EXPLOIT
WARNER'S "BEAU BRUMMEL

"Beau Brummel." a piano solo by Fran
CIS Young, will be used as a music,
tie-up by \\'arner Brothers in connecti"
with exploitation of their forthcoming ri
lease. "Bejiu Hniinniel," starring Job
Barrymore,

.Arrangements were recently drawn n
with Carl Fischer. Inc., musical inil
lishers. The nmnber is dedicated to Job
Barrymore, and it will be used as th
musical theme for the screen presents
tion. It will also be used for window di-
plays in music stores. The front pa.e
presents an attractive appearance, con
billing appeal and charm.

March 8, 1924

THE REEL JOURNAL

Page Nine

HELP
YOURSELF

By Helping Others

SEND IN
YOUR BOX
OFFICE
REPORTS
REGULARLY

Mail in Your Film Report Today For the Next Issue

THE REEL JOURNAL,

19th & Wyandclte; Kansas City, Mo.

Mv opinion on pictures recently played here is as follows;
Star ■. — Producer

Star Producer

If Every Exhibitor Does His
Duty There Will be No Mediocre

Pictures

City

Theatre _
Exhibitor

Page Ten

THE REEL JOURNAL

March 8, 1924

ST. LOUIS TRADE EVENTS

ILLUSTRATED SONG IS

NEWEST FILM CREATION

A distinct forward step in motion pic-
ture theatre music presentation has just
been accorded the motion picture fans
of St. Louis bv Spvros Skouras, head of
the Grand Central and other leadms
theatres of St. Louis.

When Stuart Barrie, mternationally
known organist, played "I Love Miz-
zoura" at the Grand Central recently the
song was illustrated by a motion pic-
ture reel especially produced for that
purpose. On the bottom of the screen
appeared the words of the song as be-
ing played by Barrie while the inotion
pictures at the top visualized the scenes
played.

The pictures ran for half a reel or
more, being sufficient in length to thor-
oughly cover the song. The departure
from the old method of illustrating songs
undoubtedly opens a vast field for ino-
tion picture producers as it is possible
to prepare reels for each song brought
out.

"I Love Mizzoura" was written by Dave
Silverman, head of the orchestra at the
West End Lyric. It is being published
by Dixon-Lane and the illustrative reel
was produced by the General Film Man-
ufacturing Company in its studios at 6800
Delniar boulevard. University City. Mo.
This company, which is headed by Ro-
maine Fielding as director-general, pro-
duces all of the art titles and special
reels for Skouras' houses.

ST. LOUIS POLICE RAID

CHEAP AMUSEMENT HOUSES

The police of St. Louis are making
one of their "apple sauce" drives on
crime. To fool the public into believ-
ing that some real action is being taken
numerous arrests and raids- must be
made. The cheaper class hotels, board-
ing houses, pool rooms and places of
amusement of the poor people must be
raided. Of course none of the higher
class resorts are so treated. It would
not do to disturb an oil man, for in-
stance, who can pay $10 or $15 a day
for an hotel room, etc.

So. on the theory that gangsters and
burglars might hide in the cheaper
priced theatres, -detectives and policemen
have been detailed to such houses to
scrutinize all who enter or leave. Need-
less to say that such tactics have a
tendency to drive patrons away from
the shows.

By David F. Barrett

BRIGHT BITS

and
NEWSY NOTES

Frank Horwich is the new manager of
the Palace Theatre. Franklin avenue. St.
Louis.

The father of W. A. Boyd, prominent
motion picture exhibitor of Louisiana,
Mo., is seriously ill at his home followin,.;
a paralytic stroke. Because of his ex-
treme age his condition is extremely pre-
carious.

COLUMBIA PICTURES CORP.

IS ROSENTHAL'S EXCHANGE

Barney Rosi-nthal, who recently boianu-
owner and manager of a new independent
exchange, has named his company the
Columbia Pictures Corporation, and has
located his offices in the Empress Build-

Rosenthal will release .soon in the St.
Louis territory "The Barefoot Boy," "In-
nocense" and "Broken Hearts of Broad-
way," as was announced in The Reel
lonrnal a few weeks ago.

Mr. and Mrs. Ben Peters have leased
their houses in Bunceton and Tipton,
Mo., to O. L. Dowell, who has houses
in Versailles and Eldon, Mo.

The Palace Theatre, Mount Carmel,
111., owned by Ben Long, has been sold
to Theodore Coleman, who also owns the
American and Gem Theatres in that city.

Leo Keiler of Paducah, Ky., who owns
a string of houses in the Blue Grass
State, passed through St. Louis last week
on his way to California to spend the re-
mainder of the winter.

The Star Theatre, Griggsville. 111., has
been reopened by Joe Wade, well known
exhibitor of that city.

Gus Kerasotas, owner of the Strand
Theatre, Springfield, 111., is back from
Chicago, where he attended the wedding
of his nephew. It was some party, Gus
says.

A. Stivacek has purchased the Famous
Theatre in St. Louis from Sam Steinberg,
who has entered the hotel business.
Steinberg purchased a hotel at Sixth
and Morgan streets.

Back from a trip to Springfield, 111.,
Tom McKean, local manager for F. B.
O., brought along contracts with the
Strand and Lyric Theatres of that city
for the big productions being distributed
by F. B. O.

Mrs. Robert C. Cluster, wife of the
well known Johnston City and Belle-
ville, 111., exhibitor, has returned from a
visit with her sons, who are attending the
Columbia Military Academy m fennes-
see.

Claude McKean, manager of the Edu-
cational Department of the local Fox ex-
change, spent several days in Arkansas
calling on the trade.

Harry Loper of Springfield, 111., has re-
turned from New York City, as has Billy
Goldman, owner-manager of the Kings
Theatre, St. Louis.

C. R. Lilly of the Star Theatre at Han-
inbal, Mo., is seriously ill with pneu-
monia.

Wallace Akin has resigned from tfie
local Enterprise Distributing Corpora-
tion sales organization.

T. W. Gebhardt, special representative
for "Chronicles of America" in Pathe's
southern division, is in St. Louis in the
interest of the historical pictures. The
first of the series of thirty-three produc-
tions, "Christopher Columbus," has been
shown in St. Louis, being given a first
run at the Grand Central. Grand and
Lucas avenues. On Sunday, February 24,
the St. Louis Globe-Democrat ran a spe-
cial illustrated story of the pictures.
Gebhardt is very well known to the ex-
hibitors of the St. Louis territory. Seve;i
years ago he was a valued cog in the
Pathe organization when the late lament-
ed Eddie Dustin was Pathe manager
here.

John C. Flinn of New York, on a re-
cent visit to St. Louis, closed a dea
with William Goldman, owner of the
Kings Theatre, whereby that theatre wil
play first-run on Hodkinson's spring anc
summer releases, the first of which wil
be "The Hoosier Schoolmaster."

Out-of-town exhibitors here during th(
past week were George Newsume, Mt
Vernon; Tom Reed, Duquoip ; Jim Reilh
and J. Savage, Alton, 111.; Mrs. Curlej
B. Gould and George Smith, Lawrence-
ville. 111.; Mrs. I. W. Rodgers, Popla:
Bluff. Mo.; Senator John Rees of Wells
ville. Mo.; Jimmy Clayton, West Frank
fort. 111.; Bob Cluster of Johnston Cit>
and Belleville; Harrv Tuttle, Desloge
Mo.; E. C. Franklin, Carlisle, 111.; Lee
Keiler, Paducah, Ky. ; Harry Bollinger
Elvins, Mo., and Henrv Emniing, New
ton, 111.

Cardwell, Mo., is to have a motion pic
ture theatre. L. F Anderson, mayor o
the town, has had plans drawn for ;
two-story brick and stone theatre struc
ture to cost upwards of $20,000. A loca
syndicate will operate the theatre.

J. D. McKeen of Morris, III, plans t.
erect a motion picture theatre to cos
$6,000 or more. Plans for the house hav^
been prepared by John Hanifen, Ottawa
111., architect. Contracts for the build
ing will be let shortly.

HARRY GRAHAM OFFERS

A SPECIAL BARGAIN PLAl

Harrv Graham, branch manager of th
local Patlie Exchange, has a special sell
ing plan that he is offering to exhibitor
and which he states will practically assur
tliem a profit. Harrv has named the pla
"Reel Journal Selling Plan No. 1." Jm
what it is he'll only tell those-who inquir
about it. So every exhibitor who is in
tercsted in making money should lose n
time in learning what it is.

"The White Sin" is the new name c
the Palmer Photoplay production _ re
leased through F. B. O., temporarily title
"Unguarded Gates." Madge Bellamy an
John Bowers head the cast.

March 8, 1924

THE REEL JOURNAL

Page Eleven

NEWS NUGGETS

Willard Louis, who played iiuportani

parts in "Beau Brumniel" and "Daddies."

has been signed to take the part o.'

George Babliit in Sinclair Lewis' faniouj

novel, "Babbitt." which is l)eing prepared

for the screen.

+ * *

Marie Provost and Monte Blue have
signed a new contract with Warner Bros,
following the expiring oi their former
contract with the same company. By
their stellar work these two players have
come into the circle of prominent stars
and they will be seen in some of the mo.U
important of the twenty productions
which are on the .schedule for Warners

11)24 plans.

* * *

L'nder the direction of Mai St. Clair
the "Telephone Girl" series is progress-
ing rapidly at the F. B. O. Hollywoo 1
studios. Episode five is now under way
with .Alberta Vaughn and Arthur Ran-
kin in the leading roles. There will be
twelve episodes in the first series wit!i

a likelihood of twelve others to follow.

* * *

"Billy" Rau. veteran unit productioi
manager at Universal City, is back to
his work again after a long illness dur-
ing whicli time he was confined to a hos-
pital, and later to Arizona, wliere it wa ,
necessary for him to go in order to re-
gain liis health. Rau will manage four
units for the L'niversal company from

now on.

* * *

Irving Cummings will start work in a
few days at L'niversal City on the pro
duction of Gerald Beaumont's Tia Juana
race track story. "When Johnny Conic^
' Marclting Home." Creighton Hal",
\ Ethel Shannon and George Cooper wil'
' head an all-star cast of players in th •
film version of the story. 'The picturv
was adapted from the story originalh-
published in the Red Book magazine, an 1
it will be Cummings' fourth straight pro
duction for L'niversal.

* * *

J. K. McD(_>nald. producer ol "Penni 1
and Sam" and "Boy of Mine," has been
awarded another contract by First Na-
tional and will make two more pictures
for their release. The forthcoming story
is tentatively called "Tlie (joof." A di-
rector and cast has not vet been named.

* * *

"The Marriage Cheat" has been decid-
ed by Thomas H. Ince to be the release
title of Frank R. Adams' story "Against
the Rules" which is now in production
for .Associated First National. The cast
is headed by Leatrice Joy and Percv
Marmont. and is bein.g directed by John
Griffith Wray. This picture will be onj
of the "First National 20" and wil! b
released for first runs in .\pril.

* + *

Many names have been added to thi
cast of the first Al Christie feature.

On Any Occasion —

"Say It With Flowers"
THE OWL FLORISTS

BILL LEVY

14 Ea.st 12th St. Kansas City, Mo.

Phone Harrison 4791

L)(iroth\' Devore. Walter Hiers and TuIIy
Marshall will plaj' the leading roles.
Jimmie .\dams and Jimmie Harrison,
who have both featured in several
Christie comedies, will liave prominent
parts and Priscilla Bonner and Ros.i
Gore, the latter being a former favorit;'
of the legitimate stage, w-ill each take a
leading feminine role. Other well knov,n
Christie players to take parts in this
new feature are Patricia Palmer, Jav
Belasco, Lincoln Plumer, George Pearce,
Victor Rodman and Earlv Rodnev.

* * * "

"Captain Blood" has been purchased b>
.\lbert E. Smith, president of Vitagraph.
and preparations for its production are
now under way. David Smith w-ill di-
rect the picture. The leading character
for the story has not yet been announced
as Vitagraph is allowing the public to
submit the names of the men who may h •
best suited for the part of "Captain
Blood."

* + *

In a symposium on the "Best Come
dies of the Past Six Months" published
in Film Daily's Short-Subject Quarterlv ,
comedies distributed by Pathe received
46 per cent of the total selections sub-
mitted by the reviewers. The ne.xt high-
est competitor received 16 per cent of th ■
total selections.

^^[ HOTEL
S?<*1/ BRAY

^J .^BhK^ ^^th street and

Baltimore Ave.
Kansas City, Mo.

Every employee of
the Hotel Bray from
porter to manager is
"on his toes" at all
times to see that yon
are pleased. It is this
"Smiling Service"
tl'at makes the Hotel
Eray a better place
to stay.

Absolutely
Fireproof

150 Outside Rooms

with Bath

$1.50 and Up

EVERYTHING FOR THE

THEATRE BUT THE FILM

CARBONS

MINUSA SCREENS

COMPENSATORS

RHEOSTATS

OPERA CHAIRS

MAZDA LAMP EQUIPMENT

MOTIOGRAPH PROJECTORS

CHAS. M. STEBBIN5

Picture Supply Co.

1028 Main St.

Kansas City, Mo

Frances X. Bushman left California
last weelc^ for New York, where he will
sad for Kome March 8. Mr Buslimaij
IS .^oiiig lo Italy to take an nnportanl
part in Ben Hur which the Goldwxn com-
pany is about to begin work on. Tin .
will be Mr. Buslnnan's 405tli picture, and
will be the only prcxlnction in which !k-
is not t!ie star.

* * *

Madge Bellamy. John Bowsers, Hal
Cooley, Francelia Billington, James Cor-
rigan, Billy Bevan and six other players
compose the cast of the Palmer Photo-
pla\' production. "Unguarded Gates."

CURRENT RELEASES

Week of March 9, 192'!
ASSOCIATED FIRST NATIONAL
'r.)riiieiit. Tnurnt ur Siuci.il (St.

CRESCEMT
Ceo. Washin.tton. Jr.. Wesle.v Harry (0).
Sparring Partners. Inkwell (1).
Winning Out, SkI Smith (2).

EDUCATIONAL
Getting Gertie's (ii.at. (.'hristie (2).
Haunted Hills. Wilderness Tales (1).
The Ant Lion. Secrets of Life (1).
Kinogranis, two each week.

FAMOUS PLAYERS
Icebound. Richard Dix-\\*ilson.

FOX
Hoodman Blind. Marc McDermott (6).
Gentle Julia, All-star (6).

Shadows of the East. Harris. Mayo, Kerry (6).
Son of Swat, Educational (1).
Be Yourself, Al St. John (2).
The Weakling, Sunshine (2).
Fo.K News.

GOLDWYN
l'nder the Red Rnln-. Robert Mantell (10).

HODKINSON
Trv and Get It. Wasliburn. Dove (6).
Fun From tlie Press (1).

METRO
.Sherlock. Tr.. [luster Keaton.

PATHE
The Buccaneers. Our tlang (2).
T!ie National Rash. Sportlight.
Love's Detour, Charles Chase.
An All Star Cast, Fable.
Way of a llan. No. 8.
Patiie Review, No. 10.
Topics of the Day. No. 10,
Pathe News, two each week.
STANDARD
\'\> and At *Em, lack Peirin (S).

UNIVERSAL
.Stolen Secrets, Herbert Rawlinson (,S).
h'ast Express. Chapter 4.
Big Boy Blue l.'l.
That Oriental Game. Century.
International News, two each week.

CLASSIFIED

ADVERTISING

Two Cents per Word Payable in Advance
No Ads Accepted for Less Than 50c.

WANTED TO BUY
Six used Electric Fans and One Exhau ;t,
110 volts. 60 cycle, alternating current. Al-
dress K. A. Roberts. Se\er>-. Kansas.

FOR SALE
Picture Shuw. unly out: in town of 1,-'-' )0.
I'luarantee yearly profits $1,800. Price $3.4/)
Terms on part. Not hint; misrepresented —
Owner. 111! N. Liberty. Independence. Mn.

PICTURE SHOW FOR SALE
Country town, within JO miles ot Kan^ i%
City. No competition. Showing every nig'it.
Address O. R.. Reel Journal.

FOR SALE OR TRADE
Pop Corn ilachine. "Butter Kist"'; when lu-w
$1,080.00. Good condition. Will trade for Au-
tomatic Piano; must be in good condition ; or
ca*;}! offer. Call or write Tom Magruder, EI te
Tlu-atrt-. lola. Kas. ? 2:.

THEATRE LEASE WANTED
I desire a lease on a motion picture theat;e.
Cood proposition wanted. Advise full particu-
lars. Address Box 29 J?, Emporia, Kansas. 2-24

THEATRE LEASE WANTED
Lease on theatre wanted in town of 2.000 or
more. State terms. Address R. I., Reel Jour-
nal. 2-24

"Warner Bros, Have Hit
the BulFs-Eye Again."

'-Says A, M. Eisner

Broadmour Theatre

3444 Broadway
KANSAS CITY, MO.

February 22, 1924

Mr. M. A. Kahn,
Film Classics, Inc.,
115 West 17th St.,
Kansas City, Mo.

Dear Mike:

The contract that I signed with you for War-
ner Bros. Classics is proving by box-office returns
to be what you claimed for them, 100 per cent.

From the outlook of coming attractions I feel
that Warner Bros, have hit the bull's-eye again.
Sincerely yours,
. (Signed) A. M. EISNER.

115 West 17th Street
KANSAS CITY. MO.

AL KAHN,
Pres. and Gen. Mgr.

VOL VII— No. 12

March 15. 1924

PRICE TEN CENTS

Just a Thought

Most exhibitors compliment themselves that they are capable
of arranging a well balanced program.

To assist you in maintaining this reputation, we are listing
bciow a few releases that will be well worth considering:

Pathe Review

Hal Roach One Reel Comedies (to accompany long
features)

Also Aesop's Fables
Topics of the Day
Indian Frontier 2-ReeI Series
Grantland Rice's SportHghts

(The same as the sport edition of the newspaper)
William Nigh's Miniatures, single reel subjects.
"Why Elephants Leave Home"
"Is Conan Doyle Right?"
Screen Snap Shots

Last, but not least —

CHRONICLES OF AMERICA

Ask about any of them. We will gladly forward full particulars.

Pathe Exchange, Inc.

I
I

PUBLISHED EVERY SATURDAY, 19TH & WYANDOTTE, KANSAS CITY, MO.

D-v Dirr-i ir\iiDKTAf Diri3i icuiNir^ r^rkiiXD a iviv

T\\Tr\ T\r\l 1 ADC A -«ri9 A n

TheyVe flocking by millions to set
this red hot F.B.O. attraction

Starring WARNER BAXTER— GRACE DARMOND
RUBY MILLER and BIG CAST

Reports from all over the country show that the public is just "eating up" "ALIMONY." We told you they woul(

We told you they couldn't resist this box office title. We told you that every newspaper in every town was yoi

ballyhoo because no newspaper in the land but what daily carries news stories on alimony cases, and every stor

is a story for the picture.

Here is a real attraction — a gorgeously dressed production dramatically mountei
wonderfully well acted and it has everything. With its big time cast, its big tim
<:tory, and the big time advertising and exploitation we've put behind it, you simp!
can't help cleaning up with it. Book it. Boost it. Act now.

FILM BOOKING OFFICES

OF AMERICA, INC.

Snower Bldg., Kansas City, Mo.
3312 Olive St., St. Louis, Mo.

127 S. Hudson St., Oklahoma City, Okla.
106 S. Cross St., Little Rock, Ark.

March 15. 1924

THE REEL JOURNAL

Page Three

Standard Films

111 West 18th Street

Kansas City, Missouri

Distributing

NOAH BEERY

SANFOto PRODUCTIONS

■li-titi or fhf 1)oi,g 'ff^'49

DlDl

"=53

■EilEEN SEOGEVICK.TRANK LElOW. t.W. AORViAI-i o'^^ fl'>

ALL: STW^ CAST

Aft E.H WiAPTtN PfiODUCTfC**-

"WHEN
LAW
CAME TO
HADES"

A picture of the days of the "Covered
Wagons". Noah Beery as a ^reat character,
"John Law", ^old di^^in^ in '49. Fascinating
love story of an early settler.

Next Week: "FLAMES OF PASSION"

With the Bi^^est Forest Fire in Pictures

Page Four

THE REEL JOURNAL

March 15, 1924

2»e

Bwn

I'lihliHiiod E^'crT Saturdny by

REEL JOURNAL PUBLISHING CO.

19th and Wyandotte Sts.

KANSAS CITY, MO.

BEN SHLYEN

Publisher and Editor

Telephone Delaware 9763

St. Louis Correspondent
DAVID F. BARRETT

3748 Meramec Avenue

Chanj;;e of ndrertisinf^: must reach this
office not later than Tuesday of each
»Teek, otherwise same copy will be run.

Cireulatins: in Missouri. Kansas. Xorthem

Oklahoma, Arkansas and

Southern Illinois.

Trailers

Trailers have become a fixed part
of the advertising program of many
exhibitors. And they have been
found to be a very successful med-
ium. From the smallest to the very
largest theatres use them and the de-
mand for trailers is ever increasing.
But there have been complaints
along the line from exhibitors, who
state that they are receivmg very
poor service on these trailers; that
they don't get them when they order
them; and that the film is often in
very poor condition.

Trailers are booked to exhibitors
just as is their regular film service.
The exchanges that furnish trailers
have a certain number of "prints "
in stock on each subject, just as they
do on their features, and whenever
an order is received for a trailer it is
booked as "playing" from the date
it is to reach its user to the date of
the opening of the attraction adver-
tised. If another order comes in, it
IS booked from that day on, etc.

Many exhibitors do not realize
this and therefore do not return the
trailer on time. Consequently an-
other exhibitor, who ha^ ordered the
trailer, does not receive it when he
wants it and many times is "blown
up." This is pure carelessness and
is absolutely inexcusable. Exhibitors
should give the same care to the
prompt return of trailers that they
give to their regular film service.

And they should not permit their
operators to race them madly
through the machine. Many times
trailers cannot be replaced and their
print condition must be watched just
as carefully as that of the feature.

Trailer service is an advantage for
every exhibitor. Do not abuse it
and there will be no cause for com-
plaints.

IVI,

p. T. 0. OF KANSAS

ANNOUNCE CONFAB PLANS

The .Sixth Annual Convention of the
Motion Picture Theatre Owners of Kan-
sas will be held in Emporia at the Broad-
view Hotel, April 1 and 2, and C. E.
"Doc" Cook, business manager of the
M. P. T. O., has been hard at work pre-
paring a well rounded out program.
Hard work will fill the two days, but a
great deal of entertainment has been
planned to take up the nights.

Cards have been sent to all members
of the organization, and Mr. Cook urges
that they be filled out and returned at
once so that reservations may be mad ^
lor tlio'ie who expect to attend. It is
necessary to specify iti case an exhibitor
intends to bring his wife, for if a suffi-
cient number of wives attend, special en-
tertainment will be arranged for them.

On the ni.ght of March 31, the night
prcceeding the opening of tlie conven-
tion, the Executive Board will meet at
convention headquarters at the Broad-
view.

The convention will officially open at
10 o'clock Tuesday morning, April 1. The
welcome address will be delivered by a
prominent citizen of Emporia. The morn-
in.g business will include reports of th'?
officers and from appointed committees.
I-^uncheon will be served at 12:30.

In the afternoon there will be a discus-
sion and report of the "music tax" situ-
ation. The Radio Broadcasters have
taken up the fight against the American
Society of Composers, Authors and Pul>-
lishers, and if they are successful, the
exhiljitor will be greatly benefitted. This
discussion and report should be of special
interest to every man who has been pay-
ing the tax. The proposition of the cen-
tral shipping bureau will be presented
for discussion by the committee on trans-
portation, a subject of deep importance
to every exhibitor. The afternoon sche-

dule will also include a discussion of t
condition of prints, the rental and ros
showing of so-called feature productir.
and the voting upon new amendment^
the by-la\vs. One of the outstanding ft
tures of the afternoon program will 1
the election of officers and the appoi:
ment of new committtees for the ensu:
year. This will close the business m
sion for the first day, and a lively pr
gram has Ijeen aranged for the eiit;
tainment of the visitors — it's .going t(p
a "knockout," according to "13oc" Coi
The schedule for the business of I'
second day has not definitely been ,i
ranged, but the entire program will I
published in the next issue of The R''
Journal. This is to be the largest ai
most enthusiastic meeting in the hislc
of the M. P. T. O. of Kansas, and 1)
cause of the important issues which v,
be discussed it will be to the advaiita
of everv Kansas exhibitor to attend.

PATHE REORGANIZATION

PLAN EFFECTED THIS WEEl ;

A reorganization of the Pathe Expl
tation and Publicity Deiiartments v.
effected this week in accordance wit
plans recently perfected by Elmer Pe;i:
son, Vice-President and General \hi
ager of Pathe Exchange, Inc., looki:
to improved service and greater ci
ciency in the operation of these two d
partments.

Under the plan of reorganizati'
adopted, the exploitation and public:
departments, which have been amal.t'
mated during the past two years, w
hereafter be conducted as distinct uiiii
the exploitation department coming ii'
der the supervision of P. .A. Parson
advertising manager for Fatlie. and tli |
Publicity Department functioning as ■
separate unit. .Arthur M. Brilant h^-
been named exploitation manager, a"
E. F. Supple has been appointed publi
ity manager.

Mr. Brilant has been affiliated sin
1916 with the publicity and exploitati.
staffs of Famous Players-Lasky. .\s~i
ciated Producers, Cosmopolitan, Mar
Sennett Comedies, and Universal. M
Brilant has also acted as personal repr
sentative of Robert Yignola, the proi!
inent director.

Mr. Supple was engaged for sever,
years in the trade paper field and at tli j
time of his joining Pathe w-as serving a |
.Assistant Managing Editor of Moti^'
Picture News. More recently be li
been attached to the Pathe publicity d
partnient, in charge of trade paper piil
licitv.

Wilson '-^

,^,yCosino Hamilton's

pynotherScmidol"

jot Vodkmson ^Mease

^ (?hst %m (pictures

KANSAS EXHIBITORS CONVENTION— EMPORIA— APRIL 1 AND 2

March 15, 1924

THE REEL JOURNAL

Page F:

ive

HODKINSON WILL RELEASE

PRISCILLA DEAN PICTURES

Negotiations have been completed be-
tween Charles R. Rogers, President of
Priscilla Dean Productions and Raymond
W. Pawley, Treasurer of the W. W. Hod-
kinson Corporation, for a series of ela-
borate Priscilla Dean pictures. The pic-
tures will be elaborate society dramas
pointed for the finest first run theatres.
They will be produced in Los Angeles
under the supervision of Hunt Strom-
berg.

DAM BREAK BIG THRILL

IN JOHNSON PICTURE

One of the biggest dam break scenes
ever put in film is reported to be a fea-
ture of Emory Johnson's next produc-
tion for F. B. O. It is tentatively called
"Swords and Plowshares," from the ori-
ginal story by the producer's mother,
Eniilie Johnson.

The dam break scenes w-ere filmed at
Chatsworth, Calif., and required two
weeks to complete.

Other important sequences of the
Johnson opus deal with the Great War.
The battle scenes were shot at the Pres-
idio in San Francisco with the full co-
operation of the U. S. Army. Stirring
incidents of at least two big battles of
the World War will be shown in the
Johnson picture.

TWO EDUCATIONAL SERIES

LISTED AS "EXCEPTIONAL"

Two series of Educational Pictures,
"The Secrets of Life" and the first four
releases of the 1924 series of Bruce Wild-
erness Tales, are listed as "Exceptional
Photoplays" issued by the National
Board of Review.

"These (The Secrets of Life") are truly
pictures" says the review of these sub-
jects in the National Board's pamphlet;
not only extremely instructive in the
visual presentation of their subjects, but
also entertaining to a degree which make^
them complete with the best entertain-
ment on the screen today."

The listing of the Bruce Wilderness
Tales marks the third time these out-
door dramas have won this distinction
from the National Board. An entire page
of the pamphlet is devoted to comment
on these one reel dramas. The reviews
cover four of the present series, "Jean
of JJeceta Head," "The Homemaker,"
"Flowers of Hate" and "Haunted Hills."

HODKINSON ADDS TWELVE

NEW STARS SINCE JAN. 1

Although the new regime at the Hod-
kinson Corporation h?s been in control
only eight weeks, twelve new stars have
been added to the Hodkinson roster and
according to the progressive policy now
being strenuously followed more new
stellar lights will be added as the weeks
go by.

This list of headliners now enrolled in
current and coming releases includes,
Betty Compson, Lois Wilson. Billy Dove.
Dorothy Mackaill, Madge Kennedy, Lila
Lee. Dorothy Devoro. James Kirkwood.
Bryant Washburn, Walter Hiers. Lloyd
Hamilton. Harry Carey. Henry Hull, Jane
Thomas, Clara Bow and Glen Hunter.

"THE HUNCHBACK OF NOTRE
DAME" BASIS FOR SERMON

So thoroughly impressed was Rev, An-
dreas Bard of The Saint Mark's Churcli.
Manheim Road and Troost Avenue with
"The Hunchback of Notre Dame" that
he made it the basis of his sermon, tluj
same day that the picture opened at th--
Isis theatre. L'sing a large painted bul-
letin to announce the lecture, he also
got out several thousand throw-aways
and as a result an overflowing audience
listened to a most interesting sermon tell-
ing the real story of "The Hunchback nf
Notre Dame." So successful was tlic
event that it was repeated the following
.Saturday.

"WHEN LAW CAME TO HADES"
A REAL "FORTY NINER"

Rev. Bard is the author of a scenario
called "The Bride of Bagdad" and has
submitted it to Carl Laenmde for his
opinion. Exhibitors who have no faith
in advertising might do well to visit Rev.
Bard's church and learn how he puts a
big sermon or feature across to most
gratifying success.

"TEN COMMANDMENTS"

BREAKS ALL RECORDS

Ben Blotcky, Kansas City manager for
Famous Players-Lasky Corp., received a
communication from the West Coast of-
fices last week regarding the extraordin-
ary success of Cecil B. DeMille's super-
production "The Ten Commandments."

This production has broken all records
at Grauman's Egyptian Theatre in Holly-
wood. In eleven weeks it has taken in
at the box office $246,298.00. at an aver-
age admission price of $1.08. There is
every indication it will run at least a
year and gross over a million dollars.

Madge Bellamy, as the heroine in the
Palmer Corporation's latest production.
"The White Sin," which is to be released
through F. B. O. on March 3, does some
of the finest emotional acting in her ca-
reer. Says Madge, "It's a very gripoinL;
picture! .Aside from the usual applica-
tion of that term, I'm continually pack-
ing in it — packing clothes into a 'grip' and
unoacking them."

"When Law Came to Hades" played
first run at the 12th Street Theatre.
Kansas City, last week, and from all indi-
cations it struck a popular note among
the partons. It is distributed by the
Standard Film Co. in Kansas and West-
ern Misosuri.

Ncjah Beery takes the leading role,
playing the part of John Law, a circuit
rider in the days of the gold rush to
California in 1949, and the scene is laid
in the rough mining town of Hades.
Vivid scenes of the various types of min-
ing, night life in the dance hall wehre
gambling is in full swing, early Califor-
nia history, and life in general in thos ■
stirring times are accurately enacted.
"When Law Came to Hides" has been
rated as one of the cleanest pictures of
its type ever produced.

Eileen Sedgw^'ck co-stars with Noah
Beerv.

STAGE CELEBRATION IN

"BROADWAY AFTER DARK"

Producer Harry Rapf, who has just
completed the Warner Brothers picture
"Broadway After Dark," announces a
little piece of news that will be an eye-
opener even to those who are always
expecting the unexpected.

When Mr. Rapf was in New York this
winter he attended the Actor's Equity
Ball, where he took advantage of the
brilliant group gathered there to film
several dancing scenes. As a result, the
shots have been incorporated into the
production of "Broadway After Dark,"
as typifying a phase of the Broadw-ay
night life. Such celebrities as Nor.;i
Bayes, Elsie Ferguson, Madge Kennedy.
Irene Castle. Vera Gordon, Raymond
Hitchcock. Paul Whiteinan and others
will be shown. In the cast of the picture
are Adolphe Menjou. Norma Shearer.
Aiina Q. Nilsson, and Carmel Myers.

ADOPT PLAN TO IDENTIFY

MOTION PICTURE PRINTS

The recent adoption of a practical plan
for film identification by the Independent
Motion Picture Producers and Distribu-
tors Association, should effect a very
great saving to the distributors, ex-
changes and state ri.ght buyers handlin.g
independent products. Film piracy will
be eliminated, as this new means of iden-
tification will make it possible to prompt-
ly restore any lost print to its lawful
owner.

A special committee composed of .Ar-
thur N. Smallwood. chairman. Jack
Cohn and John Lowell Russell, has been
investigating the situation for the oas
few weeks, having conferred with George
A. Blair, manager of the motion picture
department of the Eastman Kodak Com-
pany, and with representatives of some
of the laboratories.

The committee finally decided that each
company should adopt a secret code for
each release, which is to be inserted at
different intervals on the margin of all
reels. The form in which the secret code
is to appear on the film will be carefully
cuarded by each company, which %vill
keep a record of the particular code as-
signed to each release.

KANSAS EXHIBITORS CONVENTION— EMPORIA— APRIL 1 AND 2

a^e oix

THE REEL JOURNAL

March 15, 1924

AUTHOR PRAISES SERIAL

ADAPTED FROM HIS NOVEL

Courtney Ryley Cooper, well known
author of magazine stories, witnessed in
New York the advance showing of Uni-
versal's new serial, "The Fast Express,"
the picturization of "Crossed Wires," one
of Cooper's recent stories.

Usually the issuance of a picture based
on a popular novel is accompanied b>
loud wails from the author of the partic-
ular brain-child used. However, the ex-
ception to the rule occurred when Cooper
wired William Duncan, the star and di-
rector of the picture, and congratulated
him upon his treatment of the story.
Mr. Cooper had witnessed the first three
episodes of the serial and told Mr. Dun-
can that "it was immense."

"This wire is extremely gratifying to
me," said Duncan, "as it shows that a
director can really take an author's story
and put his spirit in it if he tries. I
prize Mr. Cooper's message very much."

SCREEN MISREPRESENTS

LIFE, SAYS WYLAND

"The movies portray a razzle-dazzle
picture of the idle rich that is, in reality,
a hundred million miles away from the
kind of life true Americans live," said
Rav O. Wyland of New York, head of
the church relations department of the
national council of the Boy Scouts of
America, when he spoke before repre-
sentatives of Kansas City Boy Scout
troops at a dinner at the City Club last
week. According to Mr. Wyland, mo-
tion pictures are responsible for a grow-
ing class cleaverage that threatens the
stability of society.

"CONDUCTOR 1492" BRINGS

PRAISE FROM ENID FANS

"I honestly believe it will more than
please ninety nine percent of the peo-
ple who see it," wired'thc manager of the
Rialto Theatre, Enid, Okla., in regard to
"Conductor 1492," the Warner Brothers
Classic of the Screen starring Johnny
Hines. After he had packed his house
night after night, he wired the Oklahoma
Specialty Film Exchange as follows :

"Allow me to congratulate you upon
"Conductor 1492" which we are now
showing to standing crowds. Consider
this one of the best if not the best com-
edies on the tiiarket today. Hear notli-
ing but praise for the picture and T hon
estly believe it will more than please
ninety-nine percent of the people who
see it."

This comment recalls the recent action
of the Baltimore audiences who went on
strike, clamoring so insistently for the
re-showing of "Conductor 1492" that it
was recalled for an extra week, doing
the best business recorded in that city
in years. Other cities arc repeating witli
successful showings.

Except for the fact that Governor
Davis of Kansas was unable lo attend tlv
showing of "The Hunchback of Notre
Dame" at the Beeson Tlieatre, Dodge
City, Kas., Manager W. (kildstein's pres
entation of the Universal Special was a
big success. Goldstein is putting pictures
over in Iiig city style out there in west-
ern Kansas.

Moving Along Movie Row

C. W. Allen, assistant manager of the
Kansas City Vitagraph exchange is the
proud father of a 10-pound girl born
Monday, March 3.

* * ♦

Leo Adler, traveling auditor for Pathe
Exchange, Inc., spent a few days in Kan-
sas City last week at the local branch.

* + *

W. E. Truog, district manager of the
Goldwyn-Cosmopolitan Corporation, is
back in Kansas City from a trip to
Omaha, Neb., where he attended a sales
conference with J. R. Granger, vice-
president and general .sales manager of
the Goldwyn company. Mr. Granger
was on his way to the West Coast stu-
dios.

« * *

J. T. Salmons has sold his Strand The-
atre at Arkansas City, Kas., to M. L.
Smith, who has taken immediate posses-
sion. * + *

C. M. Pattee of Lawrence, Kas., paid
his regular Tuesday morning visit to the
F. B. O. exchange last week, and con-
tracted for some more of tlieir products.

* * *

Clarence Rehm of Baxter Springs, Kas.
was seen moving along Movie Row Tues-
day.

* * *

The Royal Theatre, Kansas City, had
one of the biggest weeks in its history
last week when it played "The Virgin •
ian" This picture was also a drawing
card at the Pastime Theatre, Ottawa,
Kas. Chas. Goodell, manager, reports
that he has made more money with "The
Virginian" than he has with any other
recent picture. That's the stuff we all
hke to hear.

* * *

M. E. Williams, formerly manager of
the Kansas City Vitagraph offices, and
recently a salesman for the LTnited Ar-
tists Corporation, has joined the sales
force of the W. W. Hodkinson Corpora-
tion in this territory.

* '* *

"The Marriage Circle," the latest War-
ner Brothers feature will open for an in-
definite run at the Lilierty Theatre, Kan-
sas City, March 16.

* * *

Joe Rosenlierg, formerly salesman for
Educational in the Kansas City district-
has left the concern t<i .go with L'niversal
Film Exchange.

H. R. Barker, salesman for the Hod-
kinson Corporation, made a notable rec-
ord last week. Out of seven towns he
visited in Kansas he sold six of them one
hundred percent Hodkinson.

* * ♦

Charles Knickerbocker, of the home
office of the Hodkinson Corporation, is
in town and will spend about a week
here with the local Hodkinson branch.

* * * '

L. W. Weir, manager of tlie Universal
exchange, is all smiles these days — in fact
he's never done anything else but. And
there's plenty of reason. Sales and col-
lections have shown a remarkaljle in-
crease since he took over the managemen;
of tlie local branch. Atta boy, Les !

* * *

The Stebbins Picture Supply Co., ,aft-'r
having occupied downtown quarters for
nearly a quarter of a century, has fol-
lowed the migration to the "Movie Col-
ony" and is taking quarters on the sec-
ond floor of the Keystone Press Buildin'?
at the northwest corner of 19th and Wy-
andotte streets. Clyde Badger, manager,
states that he expects to be in his new
quarters, which are now being redecorat-
ed, by April 1.

* * *

S. C. Bingham, Royal Theatre, Gait,
Mo., is going right after business with a
policy of big productions. Mr. Bingha:m
last week contracted for the 1924 Warner
Bros. Classics of the Screen.

* * *

Saw Bill Levy the other day and Bill
remarked as to how well he liked the
floral business, especially since businesj
was god. Bill says it's somebody's birth-
day every day and he's glad that so
many people like to "say it with flowers."

* * *

The Kansas City Film Board of Trade
will conduct a meeting of the salesmen
of all the film companies in Kansas Cit'
on March 22 at which many sales preili

..IS will be discussed.

* » *

Archie Josephson of the Bray Hotel
believes in keeping right in with the
film busines. In every exchange you'll
see a .glaring yellow card printed in black
and red directing you to the Bray Hot'-!.
.Archie is evidently applying showmai'
ship methods to the hotel business.

\'i

i-j

Com'ms Soon

;MiAMr

' Mm Ci'osland

hroduction

""^HODKINSON IIEUAS6

tr i »ir A r r'A/iiiFkiTi^wir i^rvnirr»iTii^ki

m/inrvni

A «,m o

March 15, 1924

THE REEL JOURNAL

Page Seven

iUJi^LimB.ajtBa ' agABigt- ' Haa a gaiag ^gasai

PHOTOPLAY Says:
A toucliing and well done
piece of work. Lots of gooil
touches and pathos well pu!
over.

Best

Cast

th.

Season

MOVING PICTURE WORLD Says:

An attraction that will register most deeply in heart

interest. Also has good comedy and melodramatic values.

It has assured hox-office value and emotional power.

EXHIBITORS TRADE
REVIEW Says:

The Barefoot Boy will ap
peal to all classes. It does
not drag for a second. Plenty
of thrills and quick action.

Action

Thrills

Sus-
pense

JOHN BOWERS
FRANKIE LEE
SYLVIA BREAM ER
TULLY marshal:
MARJORIE DAW

THE CAST

RAYMOND HATTON
OTIS HARLAN
GERTIE MESSINGER
LOTTIE WILLIAMS
VIRGINIA TRUE BOARDMaN

Humor

A 100% BOX-OFFICE ATTRACTION

PHONE
GRAND 5151

A. H. Blank Film Enterprises

130 WEST 18TH STREET
* KANSAS CITY, MISSOURI

PHONE
GRAND 5151

P^^B

^^^m

^5^^??

age

Eight

THE REEL JOURNAL

March 15, 1924

SEEK CO-OPERATION OF

INDEPENDENT EXCHANGES

The active support of three hundred
manager-owner independent exchanges
throughout the United States and Can-
ada, has heen solicited in behalf of the
Independent Motion Picture Producers
and Distributors Association in a letter
sent out by I. E. Cliadwick, President of
the organization.

President Chadwick declares that the
state right operators and exchanges
constitute one of the most important
factors in the independent branch of tlie
motion picture industry, and also ad-
vises that many managers have already
volunteered their services in aiding in
the establishment of the independent
market upon a firm and sound founda-
tion. National headquarters of the or-
ganization are maintained in New York
City presided over by an Executive Sec-
retary and staff. A;-rangtments (have
been completed for legal and accounting
representation in the important cities in
the United States for the benefit of the
independents.

FIVE FIRST NATIONAL RE-
LEASES READY FOR MARCH

Five productions of the Associated
First National 1924-25, recently announc-
ed, will be released during the month of
March. "Galloping Fish," supplies the
broad comedy for the month. It is a
Thomas H. Ince production featuring
Sydney Chaplin. Louise Fazenda, Ford
Sterling and Chester Conklin.

"Lilies of the Field," with a general re-
lease date of March 16, is the initial in-
dependent production of Corinne Grif-
fith, and features Miss Griffith and
Conway Tearle. First National expects
it to be one of the biggest dramatic sen-
sations of the year. It was directed by
John Francis Dillon, director of "Flam-
ing Youth."

The John M. Stahl production '.Why
Men Leave Home," an adaptation of the
Avery Hopwood stage success, has also
been assigned for March release. It is
a satrical comedy drama of married life
and features Lewis Stone, Helena Cliad-
wick, Mary Carr and William V. Mong.
"The Encliantcd Cottage," which Rich-
ard Barthelmess declares to be his great-
est acting picture, is a screen version of
the romantic play by Sir Arthur Wing
Pincro. May McAvoy is in tlic leading
feminine role.

Constance Talmadge in "The Gold-
fish" which was only recently a Broad-
way stage success, completes tne list of
First National March releases. The com-
edy concerns a Coney Island song plug-
ger and a girl, whose powers of fascina-
tion and vivacity are responsible for all
sorts of coniplicafjons. Jack Mulhall,
Zazu iPtts, VVilHam Conklin and Jean
Ilcrsholt are in the cast.

On Any Occasion —

"Say It With Flowers"
THE OWL FLORISTS

BILL LEVY

14 East 12th St. Kansas City, Mo.

Phone Harrison 4791

OVERSTOCKED

WITH PICTURE ORGANS AND
AUTOMATIC PIANOS

FIRST; Every inslruincnt offered here has gone through our shop and will
carry with it the unquestionable stamp of the Jenkins' factory shop, which i>
so widely known on account of the splendid service and satisfaction that the
used instruments we sell invariably give.

We guarantee the same careful workmanship and care given the followin::?
instruments, which is only a partial list.

No. 1 — Coinola Orchestra. Full Drum Unit.

Full _size upright piano, nice- up-to-tl,ue case with art glass front, lights which product-
a beautiful effect when in uiieratioii. Jia.ss drum, snair drum and syml^ol located in the hot
tom part of the piano, al?o a ukulele attachment located in the top part, works automaticallv,
the same as the drum unit. The piano has excellent tone qualities, the action is fine. Ha .
liecn through our splendid shop and carries the stamp of perfect workmanship in renewing',
the same as all our rebuilt pianos. Cost $1250 — our special price in iJus sale is only $575.00.

Number Two

A very fine Harwood Nickle in the Slot. Oak case, everything square colonial effect.
Looks, sounds, plays just likf new — in ';n!ne ways better than new. Mechanically speaking
all worn parts are renewed, all valves thoroughly seated. As a rule we find all our rebuilt
electric pianos give l)etter continued service than a brand new one. Why? Because naturt-
has had its effect on the expansion and contraction, then they are put through our shop,
with our ex|3ert workmen they are sure read)- to play and give the service expected nf them.
This particular Harwood with the I^kulcle or Mandolin attachment has a full set of 25 genu
ine pipe orcan flute pipes that play with the piano. Our sale price on this $1050.00 instrument
is only $675.00.

Number Three

A Watson Orchestra Organ Piano. In this instrument we have a wonderful picture
show orchestra consisting of a piano, first class in every respect, tone and action good, a
first rla^s Fet of violin pipes, one of the best sets of xylaphones, a full drum unit consist-
ing of bass drum, snair drum and symbol, picture show effects, train whistle, train bell,
telephone bell, triangle, mandolin, horses hoofs. The xylaphone and violin pipes can bt-
played manually with the piano, the bass drum can be played with the left foot, the snatr
drum can be played with the right foot or with a drum tap all separate from the roll, all
contained in two cabinets which arc about a'^ large as a piano. The length over all is about
12 feet, the depth about 3 feet and the heiglit about 4 feet, 8 inches. This wonderful iiistru
nieiit, as we would term, and wo feel sure the purchaser would agree with us, is far beyoinrl
the automatic instruments of today. It was built when the cost of production was not nearlv
as high as it is today, when more attention was given to technical parts on account of the
low cost of labor and the fact that, we look this in on a pipe organ and put our work on
it at odd times has enabled us to .nake a very low price. If it were built today it would
cost more than twice as much as we are asking fnr it, which is only .?1250.C0.

Number Four

We also have a one cabinet Wurlitzi-r with a full set of 61 note bass and flute pipes, just
like new. cost $1250, reduced to $785.00.

Number Five

A Style K Wurlitzcr. $6500. (X) new. lUbuilt price $2400.00.

Above prices delivered on easy terms.

J, W. Jenkins Sons' Music Co.

KANSAS CITY, MO.

Headquarters for the Famous Fotoplayer and Robert Morton Pipe
Organs for Church and Theatre.

Coming Soon- DOf OtllV

Mackaill

special (pyoduction

^'HOOKINSON
RELEASE ^

March 15. 1924

THE REEL JOURNAL

Page Nine

D ATDr^MITC ^^^^^ RELIABLE BUSINESS HOUSES— THEY GIVE
r J\ I l\\J l\ IZaMlt SPECIAL SERVICE TO THE FILM TRADE : :

ROLLER BROTHERS

THEATRE ARCHITECTS

508 Palace Bldg. 531 Douglas Bldg.

Kansas City, Mo. Los Angeles, Calif.

^ 8^*«/«^ Walnut -Kansas City

W. Ptrfectflatesforai

^ -"on time"$ervice

m Main 4-7 07

^^ 4 u PtrnuS - J L STGPHENSON - w E QODCCas

Archie

Josephson,

President

HOTEL
BRAY

12th Street and
Baltimore Ave.
Kansas City, Mo.

It's foolish
to pay more

--and
risky to

pay less.

Absolutely
Fireproof

150 Outside Rooms
with Bath

$1.50, $2.00, $2.50

Theatre Insurance a Specialty

Finton H. Jones

INSURANCE

7th Floor Title Bldg.

N. E. Cor. Tenth and Walnut St..

KANSAS CITY, MO.

Opera Supply Company

601 Shukert Building

KANSAS CITY, MO.

DISTRIBUTORS

Guaranteed, Non-breakable Steel
Standard Opera Chairs.
THE CHAIR THAT'S ON THE

SQUARE
Lowest Prices Quick Delivery

PRINTING FOR THE TRADE KEYSTONE PRESS 1 9th & Wyandotte Sts., K. C, Mo.

NEWS NUGGETS

"Potash and Perlmutter in Hollywood"
is the title of the new "Potash" picture
in which Barney Bernard and Alex Carr
will play the leads. No director has
been announced as yet. The new pro-
duction Ijrings the two stars together
again in a motion picture venture in
which stars, Hollywood life, producers
troubles, all contribute laughable cli-
maxes and exceptional situations. It will
be released through .'Associated First Na-
tional.

* ♦ *

Camera work was started last week on
the next of the "Chronicles of America"
series for Pathe distribution under the
title of "The Puritans." The production
will be made by Guild- Made Pictures un-
der the direction of Yale University
Press. Professor Charles M. Andrews
of Yale will act as historical expert
throughout the making of "The Puri-
tans."

* * «

Universal has purchased from Byron
Morgan his latest story, "California or
Bust." It will be one of the Thirty-six
which Universal is planning for next
year.

* * *

"The Law Forbids" will be Universal-
Jewel's release for April, and w-ill be an
all star production. Baby Peggy takes
an important role, and Robert Ellis has
the leading male role. Winifred Bryson
also takes an important part. "The Law
Forbids" is a modern divorce problem
picture v.ith a child as the central figure.

The final scenes of Emory Johnson's
fifth production for F. B. O. w-ere filmed
last week in San Francisco. The young
producer is now at work editing and titl-
ing the picture which is tentatively call-
ed "Swords and Plowshares." Mary Carr
and Johnnie Walker are co-starred.

* * *

.Arthur Rankin and Gertrude Short of
the H. C. Witwer "Telephone Girl" series
for F. B. O. have been loaned to Cecil
B. DeMille for his current production
"Triumph."

* * *

.■\ccording to reviewers Lloyd Hamil-
ton's new comedy "My Friend" is the
greatest comedy scream of the year. It
has been booked over the West Coast
Theatres by Sol Lesser, who reports that
the comedy is a riot from start to fin-
ish. The press has given it much favor-
able comment. It is released through
Educational e.xchanges.

* * ♦

Harry Carey's next feature for release
will be an American western with a Span-
ish atmosphere, according to Hunt Strom-
berg who w-ill release it through the
Hodkinson Corporation. The title of the
picture is "Desert Rose" an adaptation
from Shannon Fife's story of the same
name. Virginia Browne Faire will play
the leading feminine role which provides

a strong acting part.

* * *

Monta Bell, w-ho for two years was
associated with Charles Chaplin as a
writer and assistant on his pictures, has

finally "won his spurs", and will be given
another chance to show his ability
as a director. He has just finished
"Broadway After Dark," for Warner
Brothers with a star cast including Anna
Q. Nilsson, .Adolphe Menjou, Carmel My-
ers, Norma Shearer, and Edward Burns.
Warner Brothers have now signed him
for another big production, "How to
Educate a Wife." by Elinor Glyn, It is
probable that the cast will include Marie
Prevost, Monte Blue, and Louise Faz-
enda.

You wont be throw-
'mi. dWdy your time at

"J dCiock in
the Morning"

ANOTHER BOX OFFICE WINNER

From

ENTERPRISE DISTRIBUTING CORP.

Page Ten

THE REEL JOURNAL

March 15. 1924

ST. LOUIS TRADE EVENTS

WORK HAS BEGUN ON

GOLDMAN'S NEW THEATRE

Wreckers began tearing down the struc-
tures last week on the site where Wilhani
Goldman's new million dollar theatre will
be erected. It is Goldman's plan to open
the house on Labor Day if possible, and
he has promised the Seldon-Breck Con-
struction Co., the general contractors, a
bonus providing the house is completed
and ready for use on that day.

The theatre, which will be located at
Grand and Morgan streets, will be one
of the most beautiful .theatres in the city,
having a seating capacity of 3,500, and
having every modern convenience install-
ed, it will be called the St. Louis the-
atre.

ROSENTHAL TO ANNOUNCE

NEW EXCHANGE LOCATION

Barney Rosenthal of Columbia Pic-
tures Corporation. Empress Theatre
building, went to Chicago March 1 to
meet Joe Brandt, owner of C. B. C. Film
Sales Corporation. Upon his return to
St. Louis Rosenthal will announce the
permanent location for his exchange.

Columbia Pictures Corporation wmI!
handle the Hallroom Boys and Sunrise
Comedies and Screen Snap Shots in the
St. Louis territory. Among the features
obtained by Rosenthal and his associates
are "Innocence," "A Barefoot Boy," "The
Marriage Market," "Broken Hearts of
Broadway," and "Yesterday's Wife." as
previously announced in Tlie Reel Jour-
nal.

KILL VERY ENTHUSED

WITH HODKINSON LINE-UP

The smile that you've been seeing on
C. D. Hill's face is there for no other
reason than because of the announcement
just made by the W. W. Hodkinson Cor-
poration, of which Mr. Hill is the St.
Louis branch manager, giving their line-
up of product and of stars that will ap-
pear in their productions, for the com-
ing year.

Mr. Hill points with particular pride
to the acquisition of the Priscilla Dean
productions by the Hodkinson r_oniora-
tion, and also to the Harry Carey West-
erns, that Hodkinson is releasing.

"And there's lots of other big stuff too."
says Mr. Hill. "We've got two Christie
features on schedule, and in addition to
releasing 'Love's Whirlpool,' which stars
James Kirkwood, Lila T-ee and Madgi-
Bellamy, we also have 'Another Scandal'
with Lois Wilson, which is an E. H. Grif-
fith production ; Betty Compson in
'Miami,' an Allan Crosland production ;
and Dorothy Mackaill, who scored such a
big success in 'Mighty Lak a Rose', in a
Frank E. Woods special production.

"There's a lot of other big news," con-
cluded Mr. Hill. "But we'll tell you about
that later."

By David F. Barrett

UNITED FILM SERVICE

HAS SPECIAL WESTERNS

Sam Werner, manager of the United
Film Service, is an old-timer and one of
the pioneers of the film business, having
served in many different capacities since
this infant industry was a pup.

SAM WERNER

Mr. Werner lias provided for exhibitors
in this territory many outstanding fea-
ture attractions, among them "School
Days," "Why Girls Leave Home," and
also "The Lost City," which was one of
the biggest serial clean-ups ever made.
Lately, however, Mr. Werner has been
supplying the exhibitors with a special
line of W'cstern features and from all re-
ports, botli the exhiljitors and Mr. Wer-
ner are satisfied with the business they
have been doing.

JACK O'NEILL CELEBRATES

NINTH YEAR WITH PATHE

Jack O'Neill, of the sales force of the
St. Louis Pathe exchange is by no means
aged as his sales records will disclose,
but he is one of the foremost Pathe vet-
erans.

On February 23 Jack marked his ninth
anniversary of Pathe service, and was
moved to wire the following to General
.Sales Manager Storey:

"Today marks my ninth year with
Pathe. Would that I could finish my days
with good old Pathe. How about it?"

Pathe replied to O'Neill tlirou.gh the
Pathe Sun, the publication of Pathe, Inc..
in (he interest of the distributors, which
read as follows :

"Well, Jack, we've got this to say — and
we believe that it expresses Mr. Storey's
sentiments. Here's hoping we all live to
help you celebrate your eighteenth year
with Pathe, but what do you mean, 'fin-
ish my days?' You're g^od for another
quarter-century."

"THE VIRGINIAN" MEETING

WITH GREAT SUCCESS

Harry Hynes, manager of the St. Louis
Film Exchange, is .greatly enthused with
the success that "The Virginian," a Pre-
ferred picture starring Keneth Harlan, is
making. Mr. Hynes considers this pro-
duction one of the outstanding box-office
successes of the year, and particularly so
since it has been meeting with consistent
success at every sliowing it has had in
this territory.

Mr. Hynes was so "pepped-up" about
this picture and its possibilities that he
couldn't stop talking about it. "Every-
body knows 'The Virginian,' " says Harry,
"It's the world-famed romance of the
West. The picture is greater than the
book — and the book has been a best sel-
ler for twenty years. It has great char- i
acters, thrilling scenes, laughter and Hj
tears, and I think it is a picture as big '«
as the West. Its cast includes Kenneth
Harlan, Florence Vidor, Russell Simpson,
Pat O'Malley and Raymond Hatton."

Mr. Hynes is also elated with the suc-
cess of the Warner Brothers pictures in
this territory, and is particularly enthuse 1
with the masterly direction of Ernst Lu-
bitsch in "The Marriage Circle," which
features Monte Blue. .A,dolph Menjou.
Marie Prevost and Florence Vidor.

PATHE WILL FILL YOUR

PROGRAM, SAYS GRAHAM

Exhibitors who are looking for a var-
iety of subjects to fill any program re-
quirement, need look no further than
Pathe Exchange, is the contention of
Harry Graham, manager of the Pathe St.
Louis branch.

Harry says that Pathe has a better
line-up of short subject service than the\
have ever had and calls attention to the
following varieties :

Pathe Review, Hal Roach one-reel
comedies, Aesop's Fables, Topics of the
Day, the new two-reel series of Indian
Frontier stories; tirantland Rice's "Sport-
lights," which is a film reel that should
be as interesting in the theatre as the
sport page is in the newspaper ; Wni.
Nigh's Miniatures, a series of single-reel
dramas; Screen Snapshots, the Chron-
icles of America Series, and "Why Ele-
phants Leave Home," and "Is Conan
Doyle Right?", among other special at-
tractions.

Mr. Graham says they'll fit in with anv
program and he will supply the exhibi-
tors with full particulars about any ol
these subjects.

TWO PROUD DADDIES

David MacLean Greenman put in bis
apearance on February 21 and Harry
Greenman, popular manager of William
Fox's Liberty Theatre, St. Louis, is duly
proud. E. R. Byrd, chief mechanic for
the St. Louis E.xhibitors Supply Company,
is the daddy of a 9-pound boy that ar-
rived just a few days ago. He will b,'
called Minusa Simplex Byrd.

March 15, 1924

THE REEL JOURNAL

Page Eleven

ST. LOUIS PERSONALITIES

JOSEPH DESBERGER

Joseph Desberger, who needs no intro-
duction to tlie fihii trade of St. Louis and
vicinity, has forsaken the exchange end
of the b\isiness and is now manager of
the Dehiionte Theatre, St. Louis. Joe
has been with various of the fihn distri-
butors, in fact too many to mention and
we believe his many friends convey their
best wishes for his success in his new
undertaking.

Jake Rosenthal, Dubuque, Iowa, exhi-
bitor spent the past week as the guest of
his brother Barney Rosenthal of Colum-
bia Pictures Corporation. Jake Rosen-
thal's wife died three weeks ago and he
came to St. Louis after the funeral to
rest up. Mrs. Rosenthal was ill but a
short time.

Dan Roche is handling the publicity
on "The Hoosier Schoolmaster" which
opens its St. Louis first run at William
Goldman's Kings Theatre on Saturdav,
March 8.

Henry Halway plans to open a movie
show in the Knights of Columbus Hall.
St. Charles, Mo.

Ben Bautle has purchased an interest
in the Fourth Street Theatre. Moberly,
Mo. He formerly was connected with
the Grand Theatre in Sparta, 111.

Harry Loeper of the Lyric, Springfield,
HI., spent a couple of months in Chicago
last week.

Lennie Arnett has taken over the Pal-
ace Theatre in Johnston City, 111. It
formerly was operated by Jack de Pony •
ster.

The Grand Theatre, Alton, 111., has
been taken over by W. M. Sauvage, own-
er of the Hippodrome Theatre. Sauvag;
is also tearing down his Airdome The-
atre preparatory to erecting a new 1,200
seat one-floor theatre.

St. Louis friends of W. C. Finks, own-
er-manager of Fink's Opera House. Cali-
fornia, III., were sorry to hear of liis ill-
ness.

Charley Werner, popular manager of
the local Metro exchange was on the rip-
track for a few days. Just a slight at-
tack of stomach trouble.

The Hurley B. Gould Theatre. Inc.,
plans to open their new house in Law-
renceville. 111., on March 17.

Robert Cummings, auditor of the S:,
Lcuis L'nivcrsal Exchange and Walter
Lce. booker have resigned.

Barney Fagan, former local indepen-
dent exchange owner, is managing Hec-
tor M. E. Pasmazoglu's Congress The-
atre.

"Refused!" That was Circuit Judg?
Frey's verdict on the aplication of W. A
Koons and W. W. Strack, minority stock-
holders, for an injunction and receiver-
ship against the Jewel Amusement Com-
pany, which is operating the Garrick
Theatre as a burlesque house.

Torn McKean and his F. B. O. boys
and girls are the real social dogs of Film
Row. On Saturday evening, March 1,
they were entertained by Mr. and Mrs.
A. H. Hal! of Dupo, 111., at a dinner-dance
in the Hall Dancing pavilion at Dupo.
On March 8 they will attend a sales
meeting to be presided over by Bob Clus-
ter, owner of the Washington Theatre,
Belleville, III.

G. E. McKean. manager for Fox Film
Corp., gave a dinner dance for his em-
ployees at the Melbourne Hotel on Mon-
day evening, March 3.

R. G. Taylor of Columbia Picture Cor-
poration is back from a week-end visit
with his parents in Indianapolis, Ind.

Charley Vollmer has opened a toy film
exchange in the Empress Theatre Build-
ing. There is quiet a demand for sucli
films at present.

Out-of-town exhibitors seen along Pic-
ture Row during the week were : Green
M. Luttrell, Majestic, Jacksonville, III.;
Bob Cluster, Johnston City, III.; Mrs. I.
W. Rodgers, Cairo, III.; Bob Stemple, St.
Charles, Mo. ; Senator John Reese, Wells-
ville, Mo.

Harry Hynes' St. Louis Film Exchange
and Sol J. Hankin of Educational Pictures
have moved into their beautiful new quar-
ters at 3334 Olive Street.

George Placas of the Criterion The-
atre. Frankin avenue, St. Louis, has re-
turned from a trip to Old Mexico.

George Ware, former manager for
Vitagraph here has resigned as Vitagraph
manager in Kansas City. He has return-
ed to St. Louis but has not announced
his new connections.

CURRENT RELEASES

Week of March 16, 1924
ASSOCIATED FIRST NATIONAL

Tlir Enchanted Cottage, Richard liarlhelmtss

CRESCENT
Love Birds, Joe Rock (2).
Felix Goes A Hunting (1).

EDUCATIONAL
Cave Inn. Cameo Comedv (1).
The New Sheriff, Tuxedo Comedy.
Kinograms, Two each week.

FAMOUS PLAYERS

Fair Week, Walter Hicrs (5).

FILM BOOKING OFFICES

Damaged Hearts, Marv Carr (6).

FOX
Vagabond Trail, Buck Jxnres~XS).
Etiquette. Sunshine Comedy (2).
On the Job, Imperial Comedy (2).
Feathered Fisherman, Educational (1).

GOLDWYN

Wild Oranges, Viriginia Valli, Frank Mavo
(K).

HODKINSON

His Darker Self. Lloyd Hamilton (5).
Fun From The Press (1).

METRO

Woman and Her .Man, Reginald Barker Prod.

PATHE

Maiidan's Oath, Indian Frontier Series (2).

Zev and Paprika. Stan Laurel (2).

Love's Reward, Dippy Doo Dad.

Wliy Mice Leave Home, Aesop's Fable.

Way of a Man. Chapter 9.

Topics of Day, No. 11.

Pathe Review, No. 11.

Patlie News, Nos. 22-23.

RICHARDS 4 FLYNN

Crimson Gold, T. \i. Warner (5).

Bad Luck of Santa Ynez. Wm. S. Hart (2).

STANDARD

Fighting Odds, Bill Patton (5).

UNIVERSAL

The Night Message, all star (5).
The Young Tenderfoot, Century (2).
Nobody To Love, Star (I).
Fast Express, Chapter 2.
International News. Two each week.

CLASSIFIED

ADVERTISING

Two Cents per Word Payable In Advance
No Ads Accepted for Less Than 50c.

WANTED TO BUY
Six used Electric Fans and One Exhaust.
110 volts. 60 cycle, alternating current. .\d-
dress K. A. Roberts. Severy, Kansas.

FOR SALE
Picture Show, oiilv one m town of l.SOO.
r.uarantee yearly profits $1,800. Price $3,400
Terms on part. Nothing misrepresented.—
Owner. 1111 N. Liberty. Independence. Mo.

PICTURE SHOW FOR SALE

Country town, within 20 miles of Kansas
City. No competition. Showing every night.
.Address O. R., Reel Journal.

FOR SALE OR TRADE
Pop Corn Machine. "Butter Kist"; when new
$1,080.00. Good condition. Will trade for Au-
tomatic Piano; must be in good condition; or
cash offer. Call or write Tom Magruder, Ehte
Theatre. lola. Kas. 2v^

THEATRE LEASE WANTED
I desire a lease on a motion picture theatre.
Good proposition wanted. Advise full particu-
lars. .\ddress Box 2 93. Emporia. Kansas. 2-24

THEATRE LEASE WANTED

Lease on theatre wanted m town of 2.000 or
more. State terms. Address R. I., Reel Jour-
nal. 2-24

**Any exhibitor who doesn't play
Warner Classics is depriving
himself of a profit."

--L. Salzberg

ELECTRIC THEATRE—

INDEPENDENCE, MO.

March 4. 1924.
Mr. M. A. Kahn,
Film Classics, Inc.
115 West 17th St.
Kansas City, Mo.

Dear Mr. Kahn:

I have read the wonderful letters you have
been receiving from exhibitors on Warner Brothers
Chssics, which you have published in The Reel Jour-
nal, and while Warner Classics have made more
money for me than any other pictures right from the
start, I hestitated to write you until I had run sev-
eral, so that I would be in a position to give you a
real box-office opinion.

To date I have shown the first nine Warner
Classics and each and every one has made money
for me, and pleased 100 per cent, which is more
than I can say for any other group of pictures this
year. Any exhibitor who doesn't play Warner Clas-
sics is depriving himself of profit.

Here's more power to you and I hope you keep
them coming.

Cordially yours,

(Signed) L. SALZBERG.

115 West 17th Street
KANSAS CITY, MO.

AL KAHN,
Pres. and Gen. Mgr.

VOL. VII— No. 13

MARCH 11, ]914

PRICE TEN CENTS

f
I

Smart exhibitors everywhere appreciate the fact that
—THE—

"Chronicles of America"

will not only make a profit the day that they are
shown, but will have a tendency to establish a close
bond between the exhibitor and his public.

Here is your opportunity to assist in the great
Americanization project started by Yale University
to make your theatre the community center of your
town.

Write your''nearest Pathe Exchange now
about the

'CHRONICLES of AMERICA"

Pathe Exchange, Inc.

KANSAS CITY

ST. LOUIS

^^^SjA^

PUBLISHED EVERY SATURDAY, 19TH & WYANDOTTE, KANSAS CITY. MO.

Clear the track for Universars great feature serial-

bA UNIVERSAL
PICTURE

Get aboard "The Fast Express" for the
biggest box-office run you ever had!
Here is the greatest combination of star,
author, story and cast ever incorporat-
ed in one chapter play — the dawn of a
new era of chapter play production.
William Duncan, the greatest chapter
play star on the screen today, is the
featured player! Courtney Ryley
Cooper, known to millions for his stir-
ring adventure stories in The Saturday
Evening Post and other magazines, is
the author! What a combination for
box-office results! Get your patrons
steamed up for 15 smashing, breath-
taking episodes! This is the picture
that is going to railroad the biggest busi-
ness you've ever had — right to your
box-office. Make your reservation —
you can book it now!

CONSISTENTLY GOOD TWO-REEL COMEDIES

CENTURY
COMEDIES

— Featuring —
JACK EARLE

PAL, THE DOG

BUDDY MESSINGER
HARRY IVlcCOY and AL ALT

CENTURY FOLLIES GIRLS

Century Comedies, with its present line-
up of stars, directors and funmakers, of-
fers you the strongest array of comedy
features on the market ! Always leaders,
Century today is stronger than ever —
as you will agree after you have cashed
in w^ith a few of its current releases. Se?
fhem TODAY!

Now Running Liberty
Theatre, Kansas CiJy, Mo

The
GUMPS

Millions have chuckled every day over the
IroLihles of the Gump Family, as depicted ia
scores of newspapers all over the country in
cartoon form by Sidney Smith ! And now Uni-
versal has brought Andy, Min and Chester to life
on the screen — to say nothing of Uncle Bim!
Here is a bet no exhibitor in the country can
afford to miss!

Universal Film Exchanges, Inc.

LES WEIR, Manager

1710 WYANDOTTE STREET

KANSAS CITY. MO.

:m:y^

.T^^

"o\

©/

^^L

One Sheet

George Lotrkitx *nd RuiK Sfo^neKouse

iVILLIA>1 J . CRAF'

One Sheet

"Flames of Passion''

VilTH THE BIGGEST FOREST FIRE IN PICTURES.
Distributed by

STANDARD FILMS

111 West 18th Street Kansas City, Mo.

ri©4^

ill»CPtH»IIT PICTURES CORP. @>

..es oi Pa;s$lon

MWJH fiTW'B fMWCW«i.«.

Flames of Passion

W<TH

George Larkin.. J Ruth Stonehouse

^v-

IHOEPtNDENT PICHIOSS CORP. *==*

FlDLiaes ot

Georte Larkin .J Ruik Sfewkouse

NEXT WRRK-.TACK HOYTR in "WORF TRACKS"

Page Four

I'ubllMlied Every Saturday by
REEL JOURNAL PUBLISHING CO.

19th and Wyandotte Sts.

KANSAS CITY, MO.

BEN SHLYEN

I*ultliNlier and Editor

Telephone Delaware 9763

St. Louis Correspondent
DAVID F. BARRETT

3748 Meramec Avenue

Change of advertisinj? must reach this
office not inter than Tuesday of each
vreelc, otherwise same copy vrill be rtin.

Circuiatingr in Itlissouri, Kansas. Northern

Olilahonia.. Arlinnsas and

Soutlicrn lilinols.

Merchandising

Lent is here — and witli it tlie seasonal
slump in business. Most exhibitors just
take this period as a matter of course
and cut their overhead and running ex-
penses to a minimum and are satisfied to
just "get l)y." But there are a few who
are more progressive and who have found
a wav out of this seasonal slump and are
showing a profit. They're merchandis-
ing their shows — putting forth some ex-
tra effort and bringing in patrons with
various "sales" ideas that Iiave found an
appeal.

Merchandising may be the proper term
— or perhaps showmanship is more fitting.
But whatever it may be called these ideas
are getting business and here are a few
of them.

Amateur contests, bringing out local
talent among the people in the conniiun-
ity have been put on with great success
by many theatres. Prize Nights — a draw-
ing contest for aluminum wear, groceries,
or dry goods olitained through a tie-up
with local merchants is another plan.
Still anotlier is the playing of vaudeville
in addition to good picture programs
And there are other stunts — something
for every night in tlie week. Some exhi-
bitors use one of these plans and others
use them all, depending on how nian\
weak nights they want to build up.

.'\nd they're building them up.

We have always advocated straight pic-
ture programs — of making tlie i)icture do
the drawing of trade — and still believe in
it. We have said and say again. "Put
on the big picture — get behind it and put
it over." Exert extra effort. Advertisi'
more, ballyho more, use better fronts,
give better shows and you'll do better
business.

But in some cases there's a questioning
"maybe" attached and local conditions
come in for consideration. If good pic
tures alone, properly exploited, won't

draw at the box-office and "extra at-
tractions," such as have been mentioned
above will get tlu- business, that's the
stuff lo use.

Use any method that's meritabk — but
DON'T be satisfied with "just getting
by."

THE REEL JOURNAL

EXHIBITORS SEND NEW MEN

TO ARBITRATION BOARD

The Motion Picture Theatre Owners
of Kansas City, Misosuri, held their regu-
lar meeting on Wednesday, March 12, at
which new members were appointed to
represent the exhibitors on the Joint
Board of .■\rbitration. The exhibitor
committee appointees are: A. M. Eisner,
Broadmour Theatre; Julius Blender, New
Centre Theatre: Jay Means, Murray
Theatre. It is the plan of the organiza-
tion to replace one of these men every
three months.

The association also voted to cooperate
with the Woman's City Club in the $50,-
000 campaign fund for the Girls' Hotel.
The tickets will be printed and sold by
the Woman's City Club for twenty-five
cents each, and these tickets accepted for
admission by only the theatres that are
members of the Kansas City Exhibitors
.Association. These names and addresses
will be listed on the back of these tickets.
The exhibitors will receive one-half of
their regular admission price for eacli
ticket that they receive, the remainder to
be given the Girls' Hotel .Campaign Fund
One-half of the money received for ticket-,
sold, but not turned in at the box-offices,
will be given to tlie Exhibitor Associa-
tion.

The matter of running political slides
was brought up, but inasmuch as many
seeking political office have in the past
been found to be "foes" of the motion
picture theatre, it was voted that no can-
didate be permitted to run a slide until
he had at first signed a questionnaire, to
be drafted by an appointed conmiittee, in
which he would state his attitude toward
the screen.

SURPRISE ENTERTAINMENT

FOR KANSAS EXHIBITORS

There is an air of mystery in the an-
nouncement of the entertainment which
will be provided for the delegates to the
Kansas Exhibitors convention at Em-
poria, April 1 and 2. It is advertised as
the "Midnight Frolic," and although
"Doc" Cook, business manager for the
M. P. T. O. of Kansas promises a sur-
prise, he will not give us an inkling of
what it will be all about.

O. K. Mason, manager of the Regent
Theatre, Newton, Kas., will officiate as
Grand Exalted Master of Ceremonies, and
Harry McClure and Fred Green, of the
Strand Theatre at Emporia will act as
liis assistants.

MAINSTREET CHANGES

TO BIG PICTURE POLICY

Beginning with March lii the Main-
street Theatre, the Kansas City Junior
Ori)heum Circuit house, will inaugurate
a new policy of playing big first run fea-
ture pictures and will play First National
pictures exclusively. 'Fhe house will con-
tinue to play vaudeville, but the picture
will be featured. Prices will remain un-
chan.gcd. Tlie first picture under tlu-
new policy will \>e "Lillies of tlie Field."
starring Corinne (jriffith and Conwa\
Tcarlc. An extensive advertising campaign
is planned on this .-md the iiioturcs that
•ire to follow.

March 22, 1924 j-

KANSAS EXHIBITORS HAVE
TWELVE IMPORTANT TOPICS

There wil be twelve important subjects
for discussion at the two day convention
of the Motion Picture Theatre Owners
of Kansas at their sixth annual conven-
tion at Emporia, April 1 and 2. The im-
portance of them is significant by their
titles, a list of whicli is given below:

1. Road showing of "Feature Produc-
tions."

2. Concrete facts on the Music Tax.

^ .Joint Board of Arbitration activities.

4. The carnival and tent show situa-
tion.

.S. Church, school, and fraternal op-
position.

6. Poor condition of prints.

7. Discussion of excessive film rental-.

8. Advance plans on legislative work

9. Discussion of a national organiza-
tion.

10. .Amendment of present by-laws.

11. Election of officers for ensuing
year.

12. .Appointment of committees for the
year.

It is obvious that every exhibitor shoul !
get in on these discussions for his own
benefit as well as for the benefit of the u.
organization.

PATHE TO LAUNCH ANNUAL

PENNANT RACE FOR SALES

Pathe's annual sales event, tlie contest
for greater sales will be launched at mid-
night, March 23. This year it will b;
known as the "Storey Pennant Race,
1924," in honor of J. E. Storey, general
sales manager for Pathe, Inc. Last year
the Pearson Pennant Race, named in
honor of Elmer Pearson, general man-
ager and vice-president of the company,
proved to be a tremendous success, and
sales increased to such an extent that
1923 was proclaimed to be Pathe's banner
year.

■Phc pennant race is to be divided into
two parts. Tlie first part, an eight-w'eek
])eriod during which the branches wil
qualify for positions in the five leagues
will liegin at midnight, March 23, and end
at midnight. May 17. The last half, dur-
ijig which the branches will , compete ir
their various leagues for cash pries total
ling around $10,000, will begin at midnight
May 18, and end at midnight, July 12.

The Kansas City branch has been vie
torious twice in their division, and Mr
V^auehn, manager of the local branch
predicts a third victory in the cominj
campaign.

ISIS HAS NOVEL PROLOGUE

BUILT FOR FILM SHOWIN(

The Isis Theatre, Kansas City, used
novel experiment which proved to be
popular prologue to "West of the Wate
Tower" which was recently shown a
that theatre.

A real miniature locomotive was bui!
and was shown rounding a water towe
cleverly erected upon the stage. Th
prologue was a means of getting the ar
(Hence into the spirit of the iiicturc. an
it proved to be a neat and novel bit (
staging.

A HARRY ASHER PRODUCTION

STARRING

ELLIOTT DEXTER

Every exhibitor who played "THE MIRACLE MAN" and who remem-
bers the sensational box office success of that picture, will book, boost and
play "BY DIVINE RIGHT," along the same identical lines.

"BY DIVINE RIGHT" is based on dramatic sequences that parallel "The
Miracle Man."

"BY DIVINE RIGHT" is big time stuff, played by a big time cast.

You unquestionably have read the Film Trade Paper reviews on this
picture.

If you haven't, do so immediately, so that you will know what kind of a
production you are booking when the F. B. 0. salesman calls on you.

Just one picture a week like "BY DIVINE RIGHT" every week for a
year, would bring prosperity to theatres such as they never dreamed of.

"BY DIVINE RIGHT" is an audience picture of the hundred per cent
type. It goes over big and sends 'em away talking and boosting.

It is going to break house records. Are you interested in pictures that
f'o that? If so, communicate with us without delay.

FILM BOOKING OFFICES

OF AMERICA, Inc.

Snower Bldg^., Kansas City, Mo.
3312 Olive St., St. Louis, Mo.

127 So. Hudson St., Oklahoma City, Okla
106 S. Cross St., Little Rock, Ark.

age

Six

THE REEL JOURNAL

March 22, 1924

"THE MARRIAGE CIRCLE"

"THE MARRIAGE CIRCLE" is
now in its fourth week at Grauman's
Rialto Theatre, Los Angeles. The
newspapers were unanimous in their
praise of the picture. Read the re-
views :

EVENING EXPRESS: This amazing-
Iv modest director, who works so mag-
ically with human elements through the
medium of the silver sheet, has every
reason to be proud and happy over his
accomplishment. . . - The impulses
were true to elemental universal for-
mulas. . . . The settings of the pictor-
ial narration would disclose numerous
delicious touches mostly emitting a slyly
satirical humor that caught the audience
frequentlv in its sweep last evening.
Likewise, the film is remarkable for its
absence of titles, pantomine telling the
story almost entirely.

merr

MES: C.av, glittering. frivolous
.-y, . . clever, smart— but stop! 1 11

run out of adjectives Intimate,

joyous and genial was the mood, and it
was all brought by the cleverness, the
skill, the charm of what promises to be
one of the most successful productions ol
the fall and winter season. ... I know
of nothing more delicious than the wav
developments are planted in the plot. . . -
It is all verv natural, human and spon-
taneous. . . . Miss Prevost is veritably a
reigning queen of the comedy as a result
of this picture. She seems to have found a
real highroad to fame at last.

E.XAMINEU; Ernst Lubitsch gives u^
tangled matrimony with a laugh in ev-
ery knot. . . It eliminates the obvious,
whether it be of symbol, gesture or
glance. . . . The film radiates laugh
ter. You make merry with and at the
characters of the drama. . . . Suavity
of gesture, innuendo of glance, the cynic-
ism of a smile are touches of genius
demonstrated in every foot of film. . .
Tlie iiicture is a triumph for Lubitsch.
both in its story and in the delicacy with
which it has been transcribe! to the
screen.

HERALD: It is rare comedy and.
judged from the artistic side, starts where
most contemiioraries and rivals begin. .
Lubitsch's sense of humor and judgment
for serving the right proportion of drama
and comedy are unmistakably evident in
■•The Marriage Circle." ... A more
scintillating jierformance could not be
wished for than that provided by the
splendidly chosen players. . . . The
Warner Bros, have made some good pic
tures but they have made none to date
that will outdo this one in public impres
sion. You will go a long way before_ an
other equaling "The Marriage Circle" in
sheer delight meets your gaze.

NEWS: "The Marriage Circle" is tin-
highest kind of film entertainment. li
IS the kind that we have all been cry
ing for — the kiinl that combines to a
nicety the artistic, the novely, the com-
edy, the drama, in such a fine, human
way, and so understandable. . . . It's
great!

RECORD: "The Marriage Circle" is
an artistic revolution. Its genius lies
in detail and incident. The story is shap
ed into a keen, terrifying true exposition
of why many marriages go wrong.

Beside applauding the picture, the an
dience picked individual scenes for
Iiraise. This western premiere precedes
ihe Broadway o])eiiing ;it the Mark Strand
on February .V The .'icclaim given the
production insures an it»terrsting picture
to New York film f;ni...

l')istriliiili'il ill
Kansas and Western Missouri by

FILM CLASSICS, Inc.

115 West 17th St. Kansas City, Mo.

EXHIBITORS, BEWARE OF

"NORCROSS PLAYERS"

S. A. Davidson, owner of the Princesb
Theatre, Neodesha, Kas., sends out a
warning to e.xhibitors in Kansas to be-
ware of a man calling himself D. F. Nor-
cross who claims to have "The Norcross
Players," a dramatic road show.

Norcross called on Mr. Davison sev-
eral weeks ago and booked his show at
the Princess Theatre for March 10-11-12,
and at the same time passed a worthless
check for $20 on the theatre. About a
month ago Mr. Davidson received a card
from Norcross stating that he had writ-
ten the check on the wrong bank and
that he would be in Neodesha in a few
davs to straighten the matter out. How-
ever, neither Norcross nor his show has
aiipeared, and Mr. Davidson has been
Ihe victim of a professional chec".c passer.
The failure of Norcross to keep his con-
tract has catised Mr. Davidson consider-
alile lo^s and trouble.

E.xhibitors who know the whereabouts
of Norcross or have had a similar experi-
ence will do Davidson a favor by getting
in touch with him at once in care of the
Princess Theatre, Neodesha, Kas.

"BEAU BRUMMEL" PUT INTO
SHAPE FOR WARNER RELEASE

Fifty percent of tlie film "Beau Bruni-
mel." starring John Barrymore. has been
cut to give it more directness and pace,
states M. A. Kahn of Film Classics, Inc.,
speaking of their new Warner Brother.s
release. The length of the picture when
completed was eighteen reels, and it was
reduced to twelve, which was still exces-
sive and it was forced down to ten ; and
once more orders went out to bring it
down to nine reels, which was finally-
done with much difficulty.

"It is predicted that 'Beau Bruimner
will take rank with the dozen best of the
season's releases," says Mr. Kahn. "Norma
Talmadge, who viewed the picture in its
12,000 feet length, was moved to laughter
first and later to the tribute of tears
Miss Talmadge who is a very exacting
critic of her own work and the work of
others, gave lier warmest praise to 'Beau
Brummel',"

EFFECTIVE LOBBY CARD

FOR PLASTIGRAMS MOVIE

A lobljy card calculated to arouse curi-
osity and which can be used as an effec-
tive piece of eploitation material is being
issued by Educational Film Exchanges.
Inc., for use with the Ives-Leventhal
Plastigrams, the "Third Dimension
Movie," which will be released the latter
|)art of March.

The card is 11x14 inches, and contains
an illustration printed in a manner close-
ly approaching the printing process used
in making the motion picture. Two
images differing only in the optical angle
in which they have been photographed,
are superimposed in red and blue ink. .A
pair of red and blue glasses accompanie
the card, and by viewing the card throug'.i
the special glasses, a startling stereoptical
effect is obtained.

The card is intended liu' use in a I(ihb\
frame, with the glasses suspended near
it for use of patrons or visitors to the
lobby. It gives an idea of the effect ob
taincd in the motion picture in a realistic
manner.

#■

,^-...=^; ,; \ 5

•"wPT^EW^

EARLE S. NESBITT

Well known exhibitor and exploitatioii-
ist, formerly of the Linwood Theatre.
Tarkio, Mo., and recently with Capitol
Enterprises, who is in charge of publicity
and advertising for the Mainstreet The-
atre, Kansas City, under their new policy
of featuring big pictures.

"SHADOWS OF PARIS"

RECOMMENDED BY NEWMAN

For the first time in over a year ami
a half Frank L. Newiuan, of the Newman
personally recommends a picture. In th'
Fall of 1^22 Mr. Newman gave a person-
al recommendation to the public on Cecil
B. DeMille's production "Manslaughter,"
Now comes another recommendation
from the well known exhibitor.

In the Kansas City Star of Sunday
March 9, Mr. Newman sent a persona!
message to the public in the form of a
letter giving his opinion of the new
Paramount picture "Shadows of Paris"
starring Pola Negri.

The letter in part reads :

"It is my lionest opinion mat th" fen
lure attraction at the Newman Theatri
startnig next .Sunday — Pola Negri ii
"Shadows of Paris" — is by far th^
greatest picture in which this faniou
actress has ever appeared and that it wil
entertain every person who sees it lOi
percent."

The reviewer for tlie Kansas Citv Sta
in his connneni on tlie picture adds tha
when Mr. Newtnan "affi.xes '-'rs iiersona
recommendation to a film it is well t.
cut out something at the cafeteria tha
week and sink your savings at the Neu
man."

READ
and

U S E

REEL JOURNAL
CLASSIFIED ADS

March 22. 1924 THE REEL JOURNAL Page Seven

HAROLD LLOYD

IN=

"GIRL SHY"

Will Be Released

APRIL 20TH

HOLD THE DATE OPEN

A Pathe Picture

age

Eight

THE REEL jaURNAL

March 22, 1924

"THE MARRIAGE CIRCLE"

Lubi^ch Special for Warners is Amusing,

Brilliantly Directed and Superbly

Acted Domestic Comedy.

(Revievred by C. S. Sewell)

(Moving Picture World, February 16. 1924)

In his second American-made picture, "The
Marriage Circle," for Warner Brothers, Ernst
Lubitsch, the famous European director, has
not only again demonstrated his genius but his
versatility as well. He has shown he is as
much at home with an intimate domestic story
as with the spectacular and heavily dramatic
and produced a comedy on unconventional lines
that is brilliant and sparkling.

WiiJi a technique as revolutionary as Chaplin's
in "A Woman of Paris" and resembling it in its
subtlety, he has handled a rather daring and
sensational theme with simplicity and direct-
ness; concentration of action, incident and even
sets being always evident. For instance, he
confines his scenes to the particular portion of
the set in which the action occurs, puts over his
points with a minimum of footage, Iiaving his
characters portray whole situations in a ges-
ture, a look and even by absolute inaction at
times. It is an excellent example of finely
handled pantomime; there is a minimum of sub-
titles, but few are needed, for the situations are
so deftly handled as to render them unneces-

Moving Along Movie Row

Lubitsch has taken a domestic entanglement
involving an intimate circle of friends in Vienn:i,
wherein a flirtatious wife whose husband has
tired of her uses all her feminine wiles to win
over the happily married husband of her be si
friend. With possibilities for handling both as
a problem play and a melodrama, he has kept
the comedy element always uppermost and in
situations which threaten to be melodramatic
he cfeftly turns the scale, as when the heroine
feigns an attempt at suicide the disgust ot the
hero is shown when he finds the pistol was not
loaded, and the heroine after he leaves cahnl>'
manicures her fingers.

So different is this picture that its box office
appeal is difficult to gauge. With its distinctly
continental flavor and atmosphere and with the
code which surounds married couples weighing
lightly on the conscience of several of the char-
acters^ although there is no great moral trans-
gression, the theme is snappy and skims on
thin ice and will not appeal to the conventional
minded, its subtlety and wit may also be over
the heads of certain classes of patrons. To those
who can appreciate its humor, cleverness and
masterly direction it will prove a delight, but
many may feel that the picture can stand cut-
ting to less than is present S,,500 feet.

By no means the least of Mr. Lnbitsch's ac-
complishments is his superb handling of his
players. Adolphe Menjou equals his perform-
ance in "A Woman of Paris," Monte Blue and
Marie Prevost in the leading roles and Florence
Vidor and Creighton Hale as well measure up
to tlie same standard in characterization quite
different from their usual types. Mr. Lubitsch
has brought out to the utmost the abilities of
his players and one can well imagine director
and cast as thoroughly enjoying the situations
while they were being filmed, so natural and
spontaneous seems the acting.

CAST

Charlotte Braun Florence Vidor

Dr. Franz Braun Monte Blue

Mizzi Stock ...Marie Prevost

Dr. Gustav Mueller Creighton Hah-

Prof. Josef Stock . . Adolphe Menjou

Detective ., Harry Myers

Story by Lolhar Schmidt

Directed by Ernst Dubitsch

Length, 8,300 fctt.

Distrihutcti in
Kansas and Western Missouri by

FILM CLASSICS, Inc.

us West 17th St. Kansas City, Mo.

N. H. Friend, ol the lionie office of
the Universal Pictures Corporation, was
in Kansas Citj- last week, and spent some
time at the local office.

* * *

Morris Joseph, former branch manager
for Universal in Kansas City, is now
manager of the Pioneer Film Corpora-
tion, a large independent distributing
concern, in New Haven, Conn.

* * *

Jack Moore, St. Joseph exhibitor, was
moving along the Row Tuesday. Jack is
as optimistic as ever. Atta boy. Jack!

* * *

"The Gumps," Universal's newest series
of comedies, are having their first run
showmg at the Liberty Theatre in Kan-
sas City this week.

* * *

J. Erwin Dodson, erstwhile prodigal of
the industry, is back again in the har-
ness after having done "various" things
for nearly two years. Dodson is selling
for Fox. And though he's been out of
the business for some time, it will prob-
ably not be long before he will regain
reinttation as a salesman.

* * *

H. I. Krause, manager of Paratnount's
St. Louis branch, was a visitor at the
local Paramount office over the week
end. Mr. Krause reports business as be-
ing very good in the St. Louis territory
and is particularly optimistic about the
outlook for the future.

* * *

Harry Rathner, special representative
for Principal Pictures Corporation, paid
a flying visit to the A. H. Blank Film
Enterprises Sunday. Mr. Rathner was
here in the interest .of several pictures
that the Blank exchange is distributing
for Principal. He left Sunday night for
St. Louis enroute East.

* * *

Floyd Lewis, district manager tor As-
sociated Exhibitors, Inc.. is expected in
Kansas City soon. He is coming in the
interest of new releases in the Associated
line.

* * *

The Kansas exhibitors headquarters is
certainly a busy place these pre-conven-
tion days. You can go by most any hour
of any day and find a group of exhibi-
tors "talking things over" and "Doc"
Cook, as busy as the proverbial one-arm-
ed paper hanger with the itch, setting
plans and putting them into action. Looks
like it's going to be a real live conven-
tion and the boys are all working for a
record attendance.

* * *

Les Durland is the new booker at the
Vitagraph office. Les has been in the
film business for many years having put
in several years service with the Kansas
City branch of Universal, and with the
old WorM Fihn Corporation.

* * *

Friends of C. A. "Red" Jones, sales-
man in the Kansas City district for
Pathe Exchange, extend their sympathy
to him in the death of his wife, who
passed away last Saturda\- in Halstcad.
Kansas. She was buried in Topeka.
Monday, March 9.

F. H. Bowen of the Heywood- Wake-
field Company closed a deal to seat the
new theatre, as yet un-named, at Rus-
sell, Katis. The theatre is now under
construction and will be opened some-
time this Spring.

* « t

Mrs. Charles Bull was seen on Movie
Row Tuesdav.

* * *

B. C. Cook of the Economy Film Ex-
change tells us that the catalogue the
Keystone Press printed for him has been
bringing him big business and that Gen-
eye Berwick, booker, has been swamped
with orders and has been busy booking
the catalogued products.

* * *

C. V. Hess, salesman for Goldwyn-
Cosmopolitan Pictures has been tempor-
arily laved off because of illness.

* * ♦

George Hinton, manager of the Hod-
kinson exchange here is on a business
trip to Tulsa and other Oklahoma points.

* ♦ ♦

Richards and Flynn Film Co., have
liooked "Crimson Gold," a J. B. Warner
production, an entire week at the 12th
Street Theatre. Kansas City.

* * *

Word has been received that R. E.
Nicholas intends to open April 1 a new
vaudeville and picture house at Osage
City, Kas. William Coding, who form-
erly owned and operated a theatre in
Osage City for several years, will be as-
sistant manager of the new house.

* * *

H. L. Gees, better known as "Doc", has
sold his Mystic Theatre, Mulberry, Kas.,
to his competitor of manv vears, Mr.
John Willey. "Doc" will devote all of
his time from now on to his exclusive
dental business. "Doc" Gees will be
missed by the film men, as "Doc" was
one of the most popular exhibitors in
the Kansas territory, and he always wel-
comed salesmen whether or not he was
in the market for film. Good luck to
"Doc" in his new enterprise.

* * *

The O. K. Theatre at Hill City, Kas..
is no longer in business.

* * *

R. H. Klock. well known Kansas ex-
hibitor, is playing two weeks solid of
F. 8. O. productions. These bookings
mclude "The Mailman," "Lights Out,"
"Blow Your Own Horn," "Daring
Years," and the "Fighting Blood" stories

* * *

Ira Cooley, manager of the Peoples
Theatre, Spickard, Mo., has sold his in
terests to Mr. Silvers of the Grand The-
atre, Prmceton, Mo., and who has taken
immediate charge.

* * *

L. A. Wagner of the Princess Theatre
at Eureka. Kans., and Tom and William
Goodnight of Warrensburg, Mo., were
among the out-to-town exhibitors on
Movie Row this week. Business is get-
ting better is the general report. That's
always good news.

* * *

The Exhibitors Po.stcr Exchange has
moved from 117 West 17th street to the
third floor of the Bauer Building at 111
West 18th street.

The Cast

FRED THOMSON
as-

''TOM TflYlDa'

HflZEL KeeNEd
as-

as*

'MARK RIO^WAY'^

TflYUJR ZSRAVeS
as*

^(LFREO LU£OS

JOe BUTIHUJORTH
as-

CHeSTEftCONKLW
as-

"JO oetftfooT"

«Ai5f Zoo/!
cast

Read the names. Compare this cast for a western
picture with any cast you know of for the super spe-
cials.

If you know the standing of artists in the picture
business you'll wonder how they could put such a cast
in a "Western."

We'll tell you why.

Monogram Pictures Corporation set out to make
a series of the finest Western pictures on the market.

Money was no object. They bo't the stories, engag-
ed the cast and have produced three that are winners.
The first "THE MASK OF LOPEZ," surpassing 90%
of all feature westerns. No. 2, "NORTH OF NE-
VADA," and No. 3, "GALLOPING GALLAGHER"
(3 more still to come, all winners).

With the world famous champion all round athlete
and stunt man —

FRED THOMSON

NORTH

OF NEVADA

you can give your fans a treat they haven't had in
years. Special posters, special cutouts, special lobbies
for this entire series of F. B. O. westerns. Book them
all. Do so on F. B. O.'s recommendation and on the
reputation of MONOGRAM PICTURES. Here
are six big time outdoor specials on which you'll make
real money. See them. You'll positively book them.

Presented by

MONOGRAM

PICTURES CORP.

Andrew J. Callaghan, Pres.

Directed by Albert Rogell

A Harry J. Brown Production

Distributed by

FILM BOOKING OFFIC

OF AMERICA, INC.

Snower Bldg., Kansas City, Mo.

3312 Olive St., St. Louis, Mo.

127 S. Hudson St., Okla. City, Okla.

106 S. Cross St., Little Rock, Ark.

Page Ten

"THE MARRIAGE CIRCLE"

Our good friend Danny (Dannen-
berg) of the New York Film Daily
(tfie recognized authority of picture-
dom), issue of February 7, 1924,
wrote the following editorial on
"The Marriage Circle" during the
New York Strand Theatre engage-
ment:

COMEDIES

liy DAKNV
Rare as they are; difficult
indeed to produce, and always
wanted at the box office, when
an exceptional one comes
along it is heralded with trum-
pets. This was again proven
when the New York newspaper
critics raved and splashed
ecomiums of praise over the
last Lubitsch production, "The
Marriage Circle," showing at
the Strand. They dug like gold
diggers and spilled adjectives
like a paid press agent. Up at
Warner's if they still have their
heads at normal size it's re-
markable. Never has a War-
ner picture received such
praise since the days of "My
Four Years in Germany."

All that the ciilics said is so— ami
some of them saiil a lot. To make it
more cevtain that the picture is really
worth while one of the must severe
critics of the lot went to see it a second
tirhe AND PAID HIS WAV IN. Noth-
ing could more conclusively prove the
value of the picture.

That the Warner's were astute and
clever in siRning up Luljitsch is a
matter of record. Tliat Luliitsch. in
his first modern picture to I)e shown
. here, has demonstrated that be is
ef|iially at home in either comedy or
tragedy, drama or whatnot, is also
proven. For he has made a picture
whicli for deftness, touches, original-
ity, and cleverness of liandlinK, is
easily the equal of anythiiiR of its
kind ever produced here: .ind in
many ways far outstrips most nf the
others. It is rich in humor, deliulil-
ful in treatment.

Famous had Lubitsch under contract.
.Nnd 111 him Ret away. He will produce
fur Maiv and Ihe VVarnei's. All his liny'
isli spirit; all his cliarm. his personality,
will so into his work because he has an-
other motive in addition to his desire
In make Kood. worth while pictures. A
natural one. as ran be easily understood.
.Meanwhile, the Warner's will cash in
nil his work. His first for them is a
Iritnnph— a real ineture.

nistributed in
Kansas and Western Missouri by

FILM CLASSICS, Inc.

lis West 17th St. Kansas City, Mo.

THE REEL JOURNAL

"FOOLS HIGHWAY" HEADS

UNIVERSAL MARCH RELEASES

March 22, 1924

"MIAMI" A HIGH LIFE
STORY ANNOUNCES HODKINSON

One big Jewel production and four
five-reel features are included on the
.Vlarch release of Universal. "This sche-
dule is the equal of any month's output
made available to exhibitors by Univer-
sal in many months," states L. W. Weir.
Kansas City manager.

Tlie Jewel production "Fools Highway,"
the new Mary Philbin picture, a Bowery
story of thirty years ago, adapted from
Owen Kildare's novel "My Mamie Rose."
It played first run last weeK at the Lib-
erty Theatre, Kansas City.

"The Phantom Horseman," released
March 3, is a western -drama in which
Jack Ho.xie plays the role of a young
sheriff. Lillian Rich plays the leading
feminine role. "Stolen Secrets," releas-
ed March 10, starring Herbert Rawlin-
son, is a tlirilling crook drama. It has
an exceptionally strong supporting cast
headed by Kathleen Myers. A picture
with big punches and thrills, laid in the
southern mountains, is "The Night Mes-
sage/' written and directed by Perley
Poore Sheehan, author and scenario ex-
pert. Charles Cruze and Gladys Hulette
have the two leading roles.

The final L^niversal release for the
month will be "The Galloping Ace," an-
other Hoxie picture. It is a story of a
returned soldier who lias to resort to
^var-time tactics to save the girl he loves
from financial ruin. The high lights of
(lie picture show a dynamite barrage
which the hero sets off around a big
marble (piarry.

AMBITIOUS OKLAHOMAN

WANTS TO BE MOVIE STAR

Cecil X'aut^lin, branch manager for
Patlie Exchange. Inc., in Kansas City,
nnist lie a casting director according to
folks down in Oklalioma, and who knows
hut maybe he will l)e the discoverer ni
a new Fairbanks or a Cliaplin? The
other day he received tlie following let-
ter from Oklahoma :

"Durant, Okla.,
629 West Miss ,
March S. W24
"The Pathe Kxchange Co.,
Kansas City, Mo.,

"Dear Sir : I would like to join yon
people in your work as I would like to
become a movie star.

"Hoping to rec. a favorable reply.
Yours truly,

J. E. LFWIS."

After some waiting, the W. W. Hod-
kinson Corporation has at last disclosed
a little more detailed information regard-
ing "Miami," the Alan Crosland-Bett\
Compson picture which is now being pro-
duced in Florida.

The production is a society romance
taken from an original story by John
Lynch, written around the gay lives ol
"the gilded set" in Miami. All of the
sports entered into by the wealthy dur-
ing the winter season in Florida are said
to have a place in the action of the story.
The thrills are furnished by a spectacular
smash-up of speed boats, a rescue from
drawning, daring automobile driving, a
tense and unusual situation between the
heroine and the suave heavy on board a
palatial yacht, and a spectacular fight at
the finale of the story. A thread of sym-
pathetic romance is woven into the story
as a means of winning the heroine to the
more serious and wholesome things of
life.

ANDY GUMP HAS A REAL

DOUBLE IN JOE MURPHEY

And\ tiuiiip. Mill, and Chester with all
ibeir worries .ind mi.x-ups have finally
liroken into the films, and Joe Murphey,
who plays the role of Andy, is a good
donlile for the cartoon comedian he is
intended to imitate. Fay Tincher is a
good Mill, and Bobliie Morgan is typical
of httle Cliester. Universal has ably
put these cartoon favorites into life, and
there are many laughs in the Gump com-
edy wdiich played last week at tlie Lib-
erty Theatre, Kansas City.

The story was taken from the cartoons
l)v Svdiiev Smith.

WATCH OUT FOR THIS

IMPOSTER, JAMES SCOTT

An impostor, representing himself to be
James Scott and the brother of Harry
Scott, Feature Sales Manager for Pathe.
has been reported in various exchange i
centers as "borrowing" money from ex- i
chann-e friends of Mr. Scott. Mr. Scott
has no brotlier, and any action leading to
the arrest of tlie impostor until Mr. Scott
can be communicated with at the Pathe
head_quarters will be .greatly appreciated.
He was last reported from Detroit, hav-|
ing gone there from Buffalo.

Cominii Soon

T)omthlDmre
yQlterliieYs

AL CHRISTIE

Special features
fir Hodhinson Release

March 22, f 924

MOUNTAIN GROVE, MO.

TO OPEN NEW THEATRE

The Collier-Roberston building at
Mountain Grove. Mo., will soon be re-
modeled and decorated in order to make
possible a new rround floor motion pic-
ture theatre. The theatre will be mod-
ern in every respect, and will be beauti-
fully lighted, ventilated and decorated.

Dr. F. H. Riley of Mansfield, Mo., has
owned and managed the Nugget The-
atre in Mansfield for many years, will be
the owner of the new house in Mountain
(irove.

The name of the theatre will be de-
cided by the public, and the grand open-
ing will be announced later as the work
progresses. The new theatre will play
only new pictures, and it will have a
stage of sufficient size to acconuiiodate
vaudeville acts and theatrical troupes.

It is the plan of the owners and build-
ers to give to the people of Mountain
Grove one of the finest picture houses
in the Ozarks.

UNUSUALLY LARGE PATHE

PROGRAM FOR MARCH 23

March 3rd will mark the release of a
notable Pathe program, containing twelve
subjects with a total of eighteen reels,
and headed by the new Patheserial,
"Leatherstocking." In addition to the
opening episode of "Leatherstocking" and
the closing chapter of "The Way of A
Man." the Pathe schedule of releases for
March 23rd will present a "Spat Familv"
offering, "Hunters Bold"; a Mack Sen-
nett comedy, "Scarem Much"; the seventh
of the "Chronicles of America" series,
titled "Wolfe and Montcalm": a Grant-
land Rice "Sportlight," "Fields of Glory";
a single-reel Charles Chase comedy ve-
hicle, "Don't Forget"; and Aesop Film
Fable, titled "From Rags to Riches and
Back Again"; issues Nos. 12 of Pathe Re-
view and Topics of tlie Day; and Patlie
News editions, 24 and 25.

Pathe Review No. 12 includes the fol-
flowing: "Out Where The \Vest Begins,"
showing some things Easterners never
see; "The Friction Fighters," a pictorial
study of ball-bearings — what they are anri
how they are made; "Meet Mr. Pelican."
views filmed on the cliffs of California;
and "The Spanish Mountaineers," a Pathe
color presentation.

CHRISTIE PLANS STRONGEST

RELEASES FOR SUMMER

1 lie Christie organization is planning
its feature and two-reel comedy produc-
tion schedule so that its best foot forward
will be during the Spring and Summer
months, and there will be no hold-out of
what are termed the strongest attractions
until the so-called strong season of the
Fall commences, states AI Christie, pro-
duction head.

The first of the feature productions
now l>cing made for distribution through
Hodkinson will be ready for release late
I in May or early June. Dorothv Devore,
I Walter Hiers, tully Marshall and others
I head the cast. The year's production of
two-reelers for Educational release will
lead to a strong wind-up with the pic-
tures released in May and June, which
means general bookings for the summer
;nionths.

THE R.EEL j'OURNAL

INDIANA INDORSERS ACCORD

PATHE COMEDIES TRIBUTE

The Motion Picture Bulletin published
in February by the Indiana Indorsers of
Photoplays accords Pathe comedies a not-
able tribute. Of the six subjects men-
tioned under "Class A" Comedies, five are
Pathe releases. These five follow
"Roughest Africa," starring Stan Laurel
"No Noise," featuring the "Our Gang
players ; "Uncensored Movies," present-
ing Will Rogers in burlesque characteri-
zations of W'illiams S. Hart, Tom Mix
and Rudolph Valentino; "Five Orphans
of the Storm," and "The Dark Horse,"
from the Aesop Film Fable series.

"CAKE EATER" HEADS

CURRENT PATHE PROGRAM

Will Rogers in "The Cake Eater" and
Harry Langdon in "Smile Please" head
Pathe's schedule of releases for March 2
"The White Man Who Turned Indian,"
the third of the "Indian Frontier Series,"
is also made available en the March 2
program. The single-reel contributions to
the list include "Hard Knocks," starring
Charles Chase, and the Aesop Film Fa-
ble titled "Herman, the Great Mouse."
Pathe Review No. 9 presents "Photo-
graphic Gems," a collection of views of
Bermuda; "Head and Heels," a slow-mo-
tion novelty showing a trapeze performer
in action ; "A Lost Art Revived." a pic-
torial study of the methods of petal paint-
ing; and a Pathecolor presentation of
the Grand Canyon under the title of
"The Canyon Country."

"HIS FORGOTTEN WIFE" NEW

TITLE OF F. B. 0. RELEASE

Announcement is made for the Film
Booking Offices studios in Hollywood,
that the title of the third Palmer Photo-
play Corporation production 'Lost." has
been changed to "His Forgotten Wife."
A big advertising campaign is now being
laid out by F. B. O. for the benefit of
exhibitors.

The picturization is from an original
story for the screen dealing with a man
who loses his memory and marries, then
regains his memory and forgets his wife.
Featured in the cast are Madge Bellamy.
Warner Baxter. Maude Wagne. Hael
Keener. Tom Guise. Willis Marks and
Eric Mayne. W'illiam Seiter directed.

Page Eleven

FIVE UNIVERSAL PICTURES

COMING TO LIBERTY, K. C.

The Liberty Theatre, Kansas Citv. will
play five Universal features in the next
month. "Fools Highway." starring Mary
Philbin. was shown the week of March 9.
"The Law Forbids" with Baby Peggy in
the lead will appear the week of March
23. and on the same program the re-issue
of "A Society Sensation" with Rodolph
Valentino will be seen. Laura La Plantc
in "Excitement" comes the w-eek o*'
March 30, and "The Storm Daughter"
featuring Priscilla Dean. April 6.

"Excitement" is a good name for the
above named production, according to L.
W. Weir. Kansas City manager for Uni-
versal Exchanges, who says it is just one
thrill after another. Mr. Weir states
that "The Storm Daughter" is the best
\\ork that Priscilla Dean has ever done.

WITWER APPROVES FIRST SIX
"TELEPHONE GIRL" SERIES

Watching the production of his stories
in film closer than any other author in
the motion picture industry, H. C. Wit-
wer. noted writer of slang fiction, ha-,
pronounced the first six of the new F. B.
O. "Telephone Girl" series an unqualifiet
success. These were directed by Mai St.
Clair, who produced the first series of
"Fighting Blood" for F. B. O.

Witw^er has cooperated to the fullesl
with St. Clair on the first six and wil'
remain in closest contact with the direc-
tor on the remainder of the first series

He commented: "St. Clair has caugh
perfectly the note of youthful romance I
strove to write into the telephone gir'
stories. Moreover, his characterization?
are absolutely flawless. I am frank tf'
state that never before have I seen bet-
ter all round work done in two reel sub-
jects."

Jack Conway, director of "Flamin
Passion." has been signed by William
Fox^ to wield the megaphone for Tom
Mix's new picture "The Trouble Shoot-
er." Mr. Conway is now in northern
California decided on exteriors for the
picture. Mr. Mix has completed his new-
est production "Ladies to Board." Sup-
porting him in this feature are Gertrude
Olmstead. Philo McCullough. Pee Wee
Holmes, and Fay Holderness.

>fackaill

special (pvodnction

J2^H0DKINS0N
RELEASE -^

Page Twelve

THE REEL JOURNAL

March 22, 1924

NEWS NUGGETS

Lila Lee and James Kirkwood, who will
be seen in the leading roles of "Love's
Whirlpool," a new Hodkinson production.

PATHE NOVELTY SHOWS

ANNUAL BIRD MIGRATION

"Bird of Passage" is the title of a
tliree-reel novelty film to he released 1)>
Pathe on April 6, dealing with the an-
nual migration of birds from northern
climes to the banks of the Nile, which
was filmed by the famous Swedish orni-
thologist, Dr. Bengt Berg, for distribu-
tion by Pathe.

Besides being a film of striking beaut>
the production is described liy Pathe to
be replete with action, every phase of
the birds' fliglit from the rigors of the
cold North to the warmth of the tropics
being dramatically depicted. The actual
camera work on the subject was neces-
sarily extended over a period of years
as Dr. Bengt pursued the various routes
followed by the bird swarms from North-
ern Europe to upper Egypt. Practically
every type of European migratory bird
comes within the scope of Dr. Berg's
camera. The entire picture is said to l)e
as spectacular a display as has ever been
presented on the screen.

"Plastigrams," the stereoscopic mo-
tion picture recently acquired by Edu-
cational Film Exchanges, Inc., will be re-
leased March 2.^, according to announce-
ment from the distributors. Orders Iiave
been placed for over one million pair
of the special red and blue glasses nec-
essary for the viewing of this picture.

With the approach of Spring comedy
production for distribution through Edu-
cational Film Exchanges, Inc., is well
under way at the Fine Arts Studios
where D. W. Griffith's early master-
pieces were made. Work has begun on
Mermaid, Hamilton, Cameo, and Juve-
nile comedies.

* * «

Colleen Moore has begun work on her
)iext First National picture, "The Per-
fect Flapper."

» * *

Eugene O'Brien has just completed an
engagement as Norma Talniadge's lead-
ing man in "Secrets" for First National,
and will be seen again playing opposite
the popular star in the screen version
of Maude Radford Warren's popular
novel, "The House of Youth." Produc-
lion will begin soon.

* ♦ »

J. Stuart Blackton is Hearing comple-
tion of Robert W. Chambers' novel "Be-
tween Friends" which is being filmed at
the Vitagraph studio in Hollywood. An
all-star cast comprised of Lou Tellegan,
.-Vnna Q. Nilssou, Norman Kerry, Alice
t'alhonn, and Stuart Holmes will be
seen in this super-feature.

* * *

Vitagraph announces the purchase of
newspaper serial rights to "Captain
Blood" by Rafael Sabatini which will be
furnj.shed without charge to newspapers
throughout the United States and Can-
ada. The novel will be cut to newspaper
serial length before its release which will
probablx- be in the earl\' (lart ot the sum-
mer.

» ♦ •

W'licn Viola Dana completes lier pres-
ent Metro starring picture, "Don't Doubt
Your Husband" she will find a new story
awaiting her — also a director and a cas .
"Don't Doubt Your Husband" will be
her last picture of the season, but her
first picture of the new season will be
".Mong Came Ruth" which is being
adapted from the famous stage success.
The cast under the direction of F.ddie
Cline will include Walter Hiers, Ray
mond McKee. Tully Marshall. N'ictor
Potel, Nelson McDowell, DeWitt Jen-
nings, .'\dele Farrington and Brenda
Lar.e.

* * ♦

Mae Murray has completed her third
Metro picture for this season, "Made-
moiselle Midnight." The picture is pre-
faced by a highly dramatic prologue
which has the quality of a pantomimic
iioveltx'. Monte Blue plays opposite Miss

"^tiijms

Wilson ^

Cosmo Hamilton's

notherScandot

c^n €.">{. Grmtn Pwduction

Joy '}{o(if{mson Release

^irst %m Pictures

Murrav in this production while others
in the supporting cast are Robert Mc-
Kim, Robert Kdeson, Nick de Ruiz, Nigel
de Brulier, Johnny .Vrtluir, Otis Harlan,
Evelyn Selbie and Mine. Nellie Comont.

* » *

Harry Carey has returned to the F. B.
O. lot as a Hunt Stromberg star. Care\
recently completed a series of six west
erns de luxe for F. B. O.

* » ♦

Matt Moore and Patsy Ruth Miller
will star opposite each other in F. B. O.'s
new production "Fools in the Dark," and
work was begun on it two weeks ago in
Hollywood. .Al Staiitell will direct, li
is a comedy-drama with Moore in the
role of a scenario writer.

* ♦ »

"Ridgeway of Montana" the first prod-
uct of the new Jack Hoxie-Clifford
Smith star-directorial combination ai
Universal Cit>- has been completed.
Studio executives have previewed the
bulk of the film in rough-cut form and
are highly pleased. Besides giving the
star an excellent vehicle, it gave the
first real opportunity to a new "discov-
ery," Olive Hasbrouck, who left the
"extra" ranks to play the leading fem-
inine role opposite Hoxie.

* * *

After a long process of elimination
Charles Chaplin has selected a leading-
lady for his next big comedy feature.
Her name is Litha Grey, and she w-as se-
lecte.d from a dozen candidates. She is
described as a native daughter of Cali-
fornia, descended from an old pioneer
lamily of pure Spanish blood, and as "a
gorgeously beautiful brunette with melt-
ing brown eyes, ivory skin, and red lips
characteristics of her ancestry."

* * »

Sol Lesser, president of Princi|)al Pic-
tures Corporation, is contemplating the
filming of an educational super-produc-
tion, to be made on the same elaborate
scale as any of the big photoplavs. and
to be road-showed like "The Covered

Wag.on, rhe Birth of a Nation," and

others.

* * *

\yarner Brothers have |>urchased tin-
motion picture rights to ".\ Lost Lady,"
Willa Cather's popular book. .Mthough
the cast has not been selected, it will be
one deserving of the novel.

* * *

Two new numbers of Grantland Rice's
series of "Sportlights" for Pathe have
been completed. The first of these is
"The Swift and the Strong" showing
commg Olympic contestants in action.
The other "Sportlight" is "Sun a.ul
Snow" which contrasts summer and win-
ter sjiorls as engaged in at such resorts
as Miami, Fla., and Lake Placiil, N. >'.

* * ♦

Donald Crisp, who is a pioneer direc-
tor of the film world, has been engaged
to direct Buster Keaton in the come-'
dian's next production, "Sherlock. Jr.":I
Mr. Crisp has been in the business ofi'
inaking pictures for fifteen years, hav-
ing begun his career with D. W. (iriffithll
in the old Biograph companv. He re-
cently returned from Europe where he
has been inaking i)ictures for an Fnglisli J
company. "Sherlock, Jr." is neariiig com-
pletjon, and will be released through!
Metro F'ictiire-, rnrnnr^ti.i..

March 22, 1924

THE REEL JOURNAL

Page Thirteen

D ATDI^NTlTf ^"^^^ RELIABLE BUSINESS HOUSES— THEY GIVE
r/\l IxVylliZiHi SPECIAL SERVICE TO THE FILM TRADE : :

ROLLER BROrHERS

THEATRE ARCHITECTS

5C8 Palace Bldi. 531 Douj;las Bldg.

Kansas City, Mo. Los Angeles, Cali'.

EVERYTHING FOR THE

THEATRE BUT THE FILM

CARBONS

MINUSA SCREENS

COMPENSATORS

RHEOSTATS

OPERA CHAIRS

MAZDA LAMP EQUIPMENT

MO:lOCRAPH PROJECTORS

CHAS. M. STEBBINS

Picture Supply Co.

1028 Main St. Kansas City, Mo

Archie

Josephson,

President

KEEP YOUR

LOBBIES

BRIGHTER

SHURE--BRITE

»f

HOTEL
BRAY

12th Street and
Bait more Ave.
Kansas City, Mo.

It's foolish
to pay more

--and
risky to

pay less.

Absolutely
Fireproof

150 Outside Rooms

with Bath
$1.50, $2.00, $2.50

The newest brass polish works quicker, shines brighter,
costs less. Used by Frank Newman's Royal Theatre,
Westgate Hotel. Brav Hotel. Unity Inn and others.
$1.00 Per Gallon, Prepaid

SHURE CHEMICAL PRODUCTS CO.

304 West 9th Street

Kansas City, Mo.

Theatre Insurance a Specialty

Finton H. Jones

INSURANCE

7th Floor Title Bldg.

N. E. Cor. Tenth and Walnut Sts.

KANSAS CITY, MO.

Opera Supply Company

601 Shukcrt Building

KANSAS CITY, MO.

DISTRIBUTORS

Guaranteed, Non-breakable Steel
Standard Opera Chairs.
THE CHAIR THAT'S ON THE

SQUARE
Lowest Prices Quick Delivery

On Any Occasion —

"Say It With Flowers"
THE OWL FLORISTS

BILL LEVY

14 East 12th St. Kansas City, Mo.

Phone Harrison 4791

PRINTING FOR THE TRADE KEYSTONE PRESS ^^''» & Wyandotte Sts., K. C, Mo.

CASTING VITAL FACTOR IN

F. B. 0. "TELEPHONE GIRL"

Seldom has the matter of casting been
given such close attention in two-reel
subjects as in F. B. O.'s "Telephone
Girl" series, based on the H. C. Witwer
stories current in Cosmopolitan Magazine.
Each role is filled with the utmost cau-

■tion. Players are chosen only after the
most minute analysis. No matter how
small the part, the applicant is subjected
ito the closest scrutiny.
I Moreover, players of prominence in
feature productions are also being chos-
en to fill outstanding parts. One of the
'most recent to be chosen was Mario
Carillo, who has played "heavy" parts
..vith some of the most noted stars of the
j.creen.

; 1 Tom Wilson, prominent character ac-

I or; Eddie Hearn, leading man; George
p'Hara; Douglas Gerrard and others of

i jironiinence, appear in the various epi-
' odes, of which there will be twelve in
he series.

Bob Carnie has a new post, having
tt Associated Exhibitors for a sales job
ith Paramount.

SOMEBODY'S LYIN'

Al Christie has been searching for a
colored boy to play a comedy role in a
new Christie two-reeler in which one of
Charlie Gay's big lions plays a promin-
ent part. Yesterday he found a likely
type and in telling him to prepare for
several days' work Mr. Christie Said,
"... and you'd better wear some pad-
ded gloves because you have to push the
lion into the first scene."

"Ah gotta push what, whare?" gasp-
ed the colored boy.

"You have to push the lion into the
first scene," reiterated Mr. Christie.

"Well, now listen, Mr. Christie,"
wheezed the colored boy. "As a pusher
of lions Ah'm everything else in the
world but so Ah'll have to say goodbye —
'cause .'^h'm goin' back to the bahbah
shop !"

At this moment an extra girl approach-
ed and in seeing the big old lion she
yelled.

"Whose lion?"

"Nobody's lyin', lil girl," retorted the
colored boy, "Ah nevah befoh spoke so
much truth in all n.ah life— GOODBYE!"

Everybody will be
fvdl of life - at

"3 o^ Clock in
fl\e Morning"

ANOTHER BOX OFFICE WINNER

From

ENTERPRISE DISTRIBUTING CORP.

Page Fourteen

THE REEL JOURNAL

March 22, 1924

ST. LOUIS TRADE EVENTS

By David F. Barrett

PRIVILEGE TO SELL STOCK

DENIED GENERAL FILM CO.

"The Spirit ol St. Louis"— not tlie
fanciful romance that the City Fatheis
sent "to Chicago to have produced for
them— but the modern Moloch that is
knawing the vitals of what was once the
fourth city of the country, has chosen
another victim to follow in the footsteps
of Henry Ford, the Burroughs Adding
Machine Company, E. G. Lewis, tlie N.-j
tional Stamping & Enameling Compan.\-
and scores of less prominent personages
and institutions that were driven from
St. Louis by the Big Cinch.

The latest nominee for tlie official
chopping block of the Bourbonic Band
that holds sway over the Mound Cit\
and its environs has been the General
Film Manufacturing Company of which
Harry F. Tacke, prominent St. Louis
contractor and capitalist is president and
Romaine Fielding, director-general.
Tacke succeeded Fielding as president a
few weeks ago.

On Friday, March 7, Deputy Financi-
Commissioner B. T. Hurwitz in charge'
of the Blue Sky Department at Jeffer-
son City, Mo., summarily revoked the
permit granting the General Film Manu-
facturing Company the right to sell it-
stock in the state. The first inkling thai
officials of the company had of Hurwitz''-
action was an account of same carried
in the St. Louis Post-Dispatch and a
call from a reporter of that publication
to check up on Hurwitz's statement-,
concerning the company after they had
been published in the newspaper.

The General Film Manufacturing Com-
pany which was organized in 1923 ha'
its studios in the Egyptian Building, 68U(I
Delmar boulevard. University City, Mo.,
and is just entering upon production in
a fairly large scale according to Presi-
dent Tacke and Fielding.

Hurwitz who did not give the company
a hearing before revoking its permit
claimed that he took such action because
he vvas dissatisfied with the financial
statement for 1923 and that while the
original application showed that_ the
company had started with proper inten-
tions that his department had been forc-
ed to conclude that it has degenerated
into' a mere stock-selling propositijon.
He didn't say who forced him to so con-
clude.

Hurwitz made several other statements
concerning the company's progress, the
pay of its officials and the sale of its
stcick which were published in the Posl-
IJispatch. Fielding, in commenting on
same, stated they were true in one re-
spect—that he was the son-in-law of his
wife's father.

Hurwitz charged that the stock which
had been sold was promotion stock. This
was denied absolutely by officials of the
company who stated that every cent of
the stock sold to the general public
amounting to $8.=i,545 had gone into tin'
treasury and is being expended for con-
ducting its business affairs.

"The narrow-minded people of St.
Louis drove Henry Ford out of St. Louis"
said Tacke in discussing the assault on

MISS BEVERLY SCHOFiELD

That credit is due someone other than
the officers and members of the Film
Board of Trade for its successful func-
tioning, is evidenced by the fact thai
Miss Beverly Schofield has been secre-
tary since its inception, nearly six years

In most exchange centers a man holds
(he position that Miss Schofield k hand-
ling with marked ability. And that speaks
volumes for this little lady, who, among
her daily duties, listens to griefs and com-
plaints of exhiliitors and exchangemer..
as well as boy orators; keeps track ol
motions, writes the minutes, re-reads the
motions, tries to keep track to the sec-
onds of the motions, arranges for lunch-
eons, acts as referee, outside of which
she has nothing else to do.

It's a mean job, but she's handled il
like a general and deserves to be com-
mended for the successful performanc-
of her office.

the mtegrity of his company. They drove
the Burroughs Adding Macliine Company
out too."

Both Tacke and Fielding denied that
Fielding had been forced out of the
presidency of the company ms the Post-
Dispatch charged, saying that Fielding
(|uit the presidency because his duties
as director-general required his entire
time. Tacke pointed out the compan>
had just finished "The Love Power" a
leature picture, "A Child's Problem" a
3-recl drama and is now finishing up on
"A Dog's Tale," the first of a series of
ten 2-recl comedies of the Sidney Drew
type featuring James Douglas and his
wife, and has started work on "The Toll."
In addition the comiiany has made and
is producing industrial films for leading
manufacturing concerns of St. Louis and
elsewhere and is doing special short sub-
jects, titles, art work, trailers, etc., for
all the prominent St. Louis theatres with
;i few exceptions. Leading exhibitors
li;ive ]iroiinunced the company's uurk in

this respect equal to any made in Amer-
ica.

When officials of the company pro-
tested against his refusing them a hear-
ing, Hurwitz agreed to re-open the case
and on Wednesday, March 12, Tacke,
F-'ielding and Walter Huen, chief coun-
sel for the company will confer with
Murwit/ 111 Jefferson City.

NOVELTIES IN GREAT

DEMAND SAYS HANKIN

"Novelties are in great demand by lead-
ing exhibitors throughout the country,"
says S. J. Hankin, genial manager of the
Educational Film E.xchange, "and we
liave made an effort to give the exhibitors
distinctive novelty subjects that are ori-
iM"al and which have certain box-office
value."

Mr. Hankin pointed out that the mov- A
iiig picture program is greatly enhanced ■
by tlie proper selection of short subjects
and that too much attention cannot be
.given to what has been poorly termed
the "filler," but which in reality has "sav-
ed " many a feature picture from being a
"flop."

Educational's latest novelty. about
which Mr. Hankin is very enthusiastic,
is the Plastigrams picture entitled "The
Third Dimension." This brings out the
long sought-for motion picture effect
that many inventors and investigators
have tried for years to perfect. Plasti-
grams is meeting with great success
wherever it is showing in the East and
Mr. Hankin expresses the opinion that
it will he equally succesful in the St.
Louis territory.

"Give more thought to your short sub-
jects — make them attractions and not
fillers," concludes Mr. Hankin, "and your
box-office will take care of itself."

HOSPITAL INMATES CAUSE

RIOT AT FILM SHOWING

The best point of contact with a wild
black woman's heart is through a hickory
club on her cranium. So Dr. W. A. Rohl-
fing, chief dispensary physician at the St.
Louis City Hospital has decided.

Dr. Rohlfing and members of the local
motion picture operators union sought to
soothe the hearts of the inmates of Ward
No. 7, the social disease section, by put-
ting on movie shows for them. But the
wild women preferred a riot, and after
the riot squad from the Souland Police
statifin whipped the women into peace
the doctor decided the movies were for
more refined temperaments, so the shows
are off.

( )n Saturday, March 8, the sales and
office organization of F. B. O. here sur-
prised their boss with a birthday dinner
which was staged in the company's of-
fice on Olive street. Tom McKean, the
manager, who was thirty-two years of
age on that date, was forced to leave the
office for a short time to discuss a busi-
ness deal with a local exhibitor and upon
his return found the surprise dinner wait-
ing for him.

March 22, 1924

THE REEL JOURNAL

Page Fifteen

ST. LOUIS PERSONALITIES

W. A. Hullux , architect of Warren.

Ark., i.s preparing plans for tlie Pastime

Theatre, Warren. It will cost approxi-
mately ^20.000.

W'orti received from North Topeka,
Kas., is that the Princess Theatre, 834
North Kansas avenue, is to be remodeled
by its owners, Elmer Myers and H.
Gatski. An entirely new floor will be
laid, new lighting fi.xtures installed and
improvements made to the stage.

Harry Rathner, representative for Sol
Lesser was a recent visitor, calling at
the St. Louis office of First National.

The Majestic Theatre, Oran. Mo., has
been purchased by S. H. Robinson from
A, J.. Matthews & Company. Holly A.
Robinson will manage the theatre.

\V. C. Sears of Booneville, Mo., has
purchased the theatres of Mrs. Brent
Peters in Tipton and Bunceton. Mo.

.\. K. .\tkins of Elksville. 111., plans to
erect a $,!5,()0() theatre in tliat city, plans
for which have been jirepared by R. 2..
Gill, archtiect, of Murphysboro. 111. Con-
struction will get under way shortly.

The dinner-dance that G. E. McKean,
local Fox manager gave for his office
organization at Hotel Melbourne on
Monday evening, March 3 was attended
by forty-two persons. As they say in
the society columns "a gofid time was
had bv all."

Floyd Lewis, district manager for As-
sociated Exhibitors is spending a few
davs in St. Louis.

The .\stor Theatre on Broadway near
Market street held its grand opening on
Saturday, March 8. The local film col-
ony was well represented at the festivi-
ties. The Astor was formerly known as
the Variety and was recently taken over
by Messrs. Goldman and Leventhal, own-
ers of the Rainljow Theatre. They de-
cided to remodel and decorate the house
and change its name.

H. M. Fort of Moberly, Mo., opened
his new Rialto Theatre on Wednesday
evening, March 12 with "Judgment of
the Storm" as the feature attracHon.
The house seats 850 persons.

Theodore Davis, owner of the Fourth
Street Theatre. Moberly. Mo., is remodel-
ing and decorating his house.

C. E Penrod, district manager for F.
B. O., departed for Cleveland last week.
He spent several days in St. Louis as
the guest of Tom McKean. local man-
ager.

I W. P. (Jaryn. a home office official for
Goldwyn Pictures, came to St. Louis on
Wednesday, March 5 to attend the fun-
eral of his uncle.

Jack Weil, local manager for Goldwyn,

has put on two new salesmen. The\

I are Charles Huette, who formerly sold

I tor a local wholesale shoe concern, and

Charles Porter, former Canadian film
salesman. Huette has been assigned
Southern Illinois and Porter, .Arkansas,
Kentucky and Tennessee.

Skouras Brothers have purchased the
"Leather Stocking" series from Pathe to
be shown in their St. Louis Anmsenient
Comnany string of houses and also in
Harry Koplar's Montgomery and Web-
ster theatres.

Af ax Cohen of Reputable Picture.-.
Corporation was here the past week and
arranged with Saiu Werner of United
Film Service to handle Reputable serigs
of society dramas in Southern Illinois
and Eastern Missouri. United Film Sei-
vice has also obtained six .^rt Mix stunt
Westerns for the St. Louis territory.

The Lyric Theatre of East St. Louis
has obtained Hodkinson big products for
first run showing in the Southern Illi-
nois metropolis.

Charley Werner, local manager for
Metro IS back at his desk after being
confined to his home for five days by
an attack of ptomaine poisoning.

Sam Werner of United Film Service
departed this week for New York and
upon his return from the East expects
to announce the purchase of several big
independent productions.

C. E. Lilly of Hannibal, Mo., is conval-
escent from his recent illness.

Visitors of the week included: John
Beyler. Dixie Theatre, New Madrid
Mo.; Mr. and Mrs. I. W. Rodgers of
Poplar Bluff and Cairo: Mrs. Clarence
Howard, Lebanon, 111.: Charley Good-
night, Desoto, Mo.: George Hamilton
i!,'"'-\f- ^"•- ^'- C Keuse, New Athens,
III.: W. S. Harris, Carrier Mills, 111 ■
Bob Cluster, Belleville, III.; Oscar Wes-
ley. Gillespie, 111.

George H. Ware, formerly manager

tor Vitagraph, Inc.. in Kansas Citv has

joined the Paramount forces, and will
travel Central Illinois.

Burton Holmes opened his 1924 series
of movies at the St. Louis Odeon on
f-ebruary 25, his subject being "Motoring
Through Italy." On March 3 he pre-
sented "The New Hungary."

The Frisma & Friscaro houses in Pana
111., and the Palace at Nokomis. III. have
been sold to Harry Tanner, well known
Southern Illinois exhibitor.

.■\lbion. III., is to have a beautiful new
T,°V-^ theatre if the plans of Raymond
McKibben are consummated.

C. E. Penrod. district manager for F.
B. O.. and Cecil Mayberry, district boss
for W. W. Hadkinson Corporation, were
in town the past week.

CURRENT RELEASES

Week of March 23, 1921.
ASSOCIATED FIRST NATIONAL

Lihes ..f Ihf iMtld. (■..riniR- Griffnli. C.hiw.t/
Tearle t7).

CRESCENT
Hot Sands. Motitv Banks (J).
The Fortune Teller. Inkwell (1).

EDUCATIONAL
Reno or Bust, Clirislie C'oineti.v (J).
Under Orders. Clyde Cook (2).
.lumping Jacks, Hodge Podge (11.
Long .-Vgu. Sing Them ,-\gain (1).
Kinograms, Two each week.

ENTERPRISE
Buckaroo of the West, Douglas Fairbanks (S).
The Hunt. .Mack Sennett (J).

FAMOUS PLAYERS
A Societ.v Scandal. Cloria Swansou.

FOX
.Man's Mate, .lolin llilbert (01.
News

GOLDWYN
The Creat White Wav. .\riita Stewart (0).

HODKINSON
I'un From the Press (1).

METRO
Boy of Flanders, lackie Codgan.

PATHE
Way of a Man. Chap, in (2).
Leatherstocking. Chap. 1 (2).
Hunters Bold. Spat Family (2).
.Scarem Much. Mack Sennett (2).
\yolfe and Montcalm, Chronicles (tf .\merica.
I'"ields of Glory. Sportlight.
Don't Forget, Charles Chase (11.
From Rags to Riches and Hack Again. Fahle.
Patlle Review, No. 12.
Topics of the Dav, N»i. 12.
Patbe News. N..s'. 24 2.i.

RICHARDS AND FLYNN
The Wolf .Man. I. li. Warner (S)

STANDARD
Fighting Jim Grant. Lester Cuneo (5).

UNIVERSAL
I'nknown Boy. Century Coniedv (2).
Ship .\hoy. Star Comedy (1).
Fast Epress, No. i.
International News, two each week.

CLASSIFIED

ADVERTISING

Two Cents per Word Payable in Advance
No Ads Accepted for Less Than 50c.

Bill Laris, formerly West End Lyric
manager has leased the Highpointe The-
atre, St. Louis.

BARGAIN IN PLAYER PIANO

Bargain— .\ut.ini.ilic P]a>er Pi.-inc. No use for
it and must move it. If yuit need a player
piano grab this bargain quick. C. S. Jones, Polo.
Mo. ,^.j_>

FOR SALE OR TRADE

Three large Direct t'urrent Fans, almost new.
Will trade for .A. C. I'urrent fans or sell reason-
ably. .Xddress R. E. .Nicholas, New Cozy The-
atre, Osage City, Kans. ' 3-32

PICTURE THEATRE FOR SALE
Picture theatre in Kansas Cit>. .M.),. sold oi
guarantee to cleai $1-40 net weekly profits. $4110 1
cash. F. K. Eby. 7lb Lee Bldg.. Kansas City.

POSITION WANTED

Wanted a positi.in running ,i miu ir machine;

^ years experience; can give .\-l reference.

W'nuld consider managing theatre. J. J. Pivonka.

Dighton. Kas. * ' ^-22-29

WANTED
400 Opera Chairs. Chas. Travis, Liberal, Mo

WANTED TO BUY

Six used Electric Fans and One Exhaust.
110 volts, 60 cycle, alternating current. .Ad-
dress K. A. Roberts. .Severy, Kansas.

FOR SALE

Picture Show, only one in town of 1,800.
Guarantee yearly profits $1,SOO. Price $3,400
Terms on part. Nothing misrepresented —
tlwner, 1111 N. Liberty. Independence, Mo.

PICTURE SHOW FOR SALE

Country town, within 20 miles of Kansis
City. No competition. Showing e\-ery night.
.•\ddress O. R., Reel Journal.

FOR SALE OR TRADE

Pup Corn Machine, "Butter Kist"; when new
$1,080.00. Good condition. Will trade for Au-
tomatic Piano; must be in good condition: or
cash offer. Call or write Tom Magruder, Elite
Theatre, lola, Kas. 2-2.;

Directed by
MAL ST. CLAIR

j;yr5y^ "»*/■-:

The Famous H. C. WITWER

COSMOPOLITAN MAGAZINE Stories

They're an ABSOLUTE RIOT. Roars and shrieks ol
laughter come fast and furious. They surpass F. B. O.'s tremen-
dously successful "FIGHTING BLOOD" series and this nev.
series of "THE TELEPHONE GIRL" has practically the entire
cast of the original "FIGHTING BLOOD" stories with the ad-
dition of the latest "find" of the movies — bewitching Alberta
Vaughn.

A tremendous ready made audience of millions is thirsting
for every chapter of this series. Nothing like it ever screened.
Makes the average comedy look sick.
12 CAPACITY WEEKS FOR YOU AS SURE AS
YOU'RE ALIVE. If you miss them — that's your fault.

FILM BOOKING OFFICES

OF AMERICA, Inc.

Snuwer Bldg., K. C, Mo. 127 So. Hudson, Okl.i

.HP Oliv.', St. Louis, Mo. homa City, Okla.

106 S. Cross St.. Little Rock, Ark.

''jtSAnSXXj^^TStfft^'^^

^- c^si^s^issisa^ssi

/OL. VII— No. 14

MARCH 29, 1924

PRICE TEN CENTS

Leatherstocking

From the world-famous novels

By James Fenimore Cooper

RELEASED MARCH 23

We are ready for your contract.
Are you?

PATHE EXCHANGE, Inc.

C. C. VAUGHAN. Branch Manager

111 WEST 17TH STREET KANSAS CITY. MO.

PUBLISHED EVERY SATURDAY, 19TH & WYANDOTTE, KANSAS CITY. MO.
BY REEL JOURNAL PUBLISHING COMPANY TWO DOLLARS A YEAR

What a title ///
What exploitation///

What a picture /

FOLLOWING the sweeping success of "JUDGMENT OF THE STORM" com.
this second picture— "THE WHITE S IN" from the PALMER Photoplay Cor]
If you have already played "JUDGMENT OF THE STORM" we need not tell yc
anything about the tremendous success of that picture in EVERY theatre where it h.
been shown. And when we tell you that this second PALMER PICTURE is a cork<
from the box-office standpoint, take our word for it. The title is a huge box-offic
smash! Our exploitation is the kind smart showmen want. And the production is bri
liantly done. That's why we urge you to book and boost —

with

JOHN BOWERS and
All-Star Cast

A PALMER Photoplay

with an All-Star Cast
Adapted by HAROLD SHUMATE

Scenario by
Del Andrews and Julian La Motbe

As for a copy of F. B. O.'s big-time press book. See wha
we've put behind this picture to help you get the money. Every
thing set for you for big-time profits. SEE this picture, if pos
sible, immediately, and get your play dates set. Distributed by—

FILM BOOKING OFFICES

of AMERICA, Inc. Snower BIdg., Kansas City, A

3312 Olive St., St. Louis, Mo. 127 S. Hudson, Oklahoma Cit

106 S. Cross St., Little Rock, Ark.

HERE'S SOMETHING REALLY NEW— a romantic
fantasy of the Everglades of Florida — directed by
T. Hayes Hunter who knows how to put the dramatic
wallop into box office successes. Here's a corking melo-
drama that has everything — with absolutely brand new
angles that your patrons have never before seen in any
picture, — and best of all it is played by a remarkable
cast with —

*RY CARR, TYRONE POWER, EDMUND BREESE,

EFFIE SHANNON, SARA MULLEN AND BIG CAST IN

By|Basil King

Author of ^'EARTHBOUND'^
and Other Big Successes

You can't appreciate this picture till you see it. Our press book tells
you how to put it over — how to make the most of the novel features.
The title is a box office magnet. You can't miss on this one because it is
absolutely sure fire, from beginning to end.

See "DAMAGED HEARTS" now. Look at the high powered show-
man's material prepared for this picture.

Get busy. Book and boost. Here's real profit for you.

FILM BOOKING
OFFICES

AMERICA,

INC.

Page Six

LAEMMLE ANNOUNCES PRO-
GRAM FOR NEXT SEASON

THE REEL JOURNAL

March 29, 192

Information received from Carl Laem-
mle, president of the Universal Pictures
Corporation, who now is at Universal
City, states that Universal has defnutely
lined up its product for next season, and
not only has practically completed most
of next fall's pictures, but is all set on
its entire release schedule from August to
January.

The Universal Jewel output will be in-
creased from twelve to thirty-six a year,
next year's product in this line being
know as the Perfect Thirty-Six. For the
last three months Mr. Laemmle has been
constantly present at the big studio plant
and for 'the past month he has had Al
Lichtman, general manager of exchanges
for Universal, with him for conferences
on the new season's output. Concerning
Universal's pretentious program, Mr.
Laemmle asserts :

"I am determined that Universal shall
produce the most consistent output of
quality pictures in the entire industry.
With ' this end in view Universal City
now is humming with activity. We are
doing more work than most of the other
studios combined. At present I have
eighteen companies working at top speed.
Several more companies will be added
within a few days. We mean to make
sure that every exhibitor can absolutely
depend upon Universal for his entire
season's pictures."

Among the coming productions are the
prize-winner of the Laemmle Scenario
Scholarship Contest "The Throwback";
Reginald Denny in "The Reckless Age";
Wadsworth Camp's railroad story "The
Signal Tower"; the third Baby Peggy
feature "Editha's Burglar"; several
Hoxie and Hoot Gibson westerns: Booth
Tarkington's "The Turmoil"; Kathlyn
Norris's "Butterfly"; Reginald Denny in
"The Missourian"; and Virginia Valli in
Mary Roberts Rinehart's well known
storv "K". directed by Harry Pollard.

SEEK EXHIBITORS AID

IN NAMING NEW PICTURE

Moving Along Movie Row

The Film Booking Offices have mailed
to over 500 exhibitors copies of the script
of Emory Johnson's new production, ten-
tatively titled "Swords and Plowshares,"
in hopes of securing a title that will
equal the box office possibilities of this
young producer's new feature. Nearly
4,000 titles have been submitted by the
F. B. O. personel, over 200 considered,
but none accepted. Therefore, they have
submitted the problem to exhibitors, hop-
ing to secure a title for a picture which
they believe will set a record of unpre-
cedent achievement. F. B. O. is willing
to pay as high as $1,000 for an appro-
priate title.

The story deals witli the rural hoiiic
life and the Great War, with Johnnie
■Walker as a Salvation Army worker in
the front line trenches and Mary Carr
as his mother. It marks the first time
the two have been together since their
memorable performance in "Over the
Hill." The picture will be rele.iscd in
May and will be supported by a vigorous
campaign of advertising and exploitation.

R. C. Cropper, special representative
for Pathe, was in town last week in the
interest of some of Pathe's new releases.
All of the Pathe salesmen were called
in for a special conference Tuesday after-
noon. Mr. Cropper and Mr. Vaughn will
leave for Omaha shortly, and they will
also visit the principal key towns of the
territory. Mr. Cropper is well known in
this territory, having been district man-
ager here for Universal about seven

vears ago.

* * *

Mike Curry is planning to open up a
new theatre in Salina, Kas., this week,
and he's been arranging with Jack Lan-
gan, of the Standard Film Co., for book-
ings.

* * *

The Orpheum Theatre, St. Joseph, Mo.,
held "The Hunchback of Notre Dame"
over three days after its week's engage-
ment. And the crowds still come.

* * *

H. E. Corbyn has been out over the
territory for the A. H. Blank Enterprises
and reports business good. On the sec-
ond dav o£ the presentation ot "The
Santa Fe Trail," one of A. H. Blank's
latest serial releases, tnc crowos were
so great at the Crystal Theatre, Topeka,
that the fire marshal forced the stop of
the sale of tickets. We didn't have time
to verify this before going to press, but
Corbyn generally tells the truth.

* * *

It is the intention of the M. P. T. O.
of Kansas to make the big banquet a
their annual convention in Emporia April
1 and 2 absolutely free. Welcome news
to hungry exhibitors.

* * *

Jack Johnston has sold his theatre at
Augusta, Kas.

* * ♦

E. H. Griefe, of the Opera House, Wind-
sor, Mo., was seen moving along Movie

Rnw Tuesday.

* * *

John Howard, exploitation man for
Mary Pickford, was in Kansas City for
a few days this week. He spent most
of his time at the United Artists office
wb.ere he has been arranging exploitation
for "Dorothy Vernon of Haddon Hall,"
Mary Pickford's latest picture.

* ♦ *

Asher Levy, general manager nl the
Junior Orpheum Circuit was in Kansas
City last week to witness the opening of
the new photoplay policy at the Main-
street Theatre. The opening day, ac-
cording to Mr. Levy, broke the house rec-
ord. He left for Des Moines Tuesday.

* * *

E. A. Wcstcott is the new salesiiian
for Midwest Efhicatioiial Film I'.xcbange.
He was recently transferred here from
the Educational brancli at Omalia.

* * *

Ray Houston is the new poster clerk
at the Fox Film Corporalinn.

* * *

K. A. White, general sales manager for
the Fox Film Corporation, and W. J.
Kupper, assistant to Mr. White, sponl
last Monday at the local Fox office.

Jacques Kopfstein, general manage
Bray Productions, Inc., and vice-p
dent of Jimmy Aubrey Productions,
a visitor on Movie Row Tuesday.

* * *

Lewis J. Selznick, representing :
nick Distributing Corporation, was
town this week and visited the local ^
nick offices. Mr. Selznick is makii
tour of the branches in the key cei
in the United States. It's been a
time since Mr. Selznick paid a visiioj
Kansas City. "The Old Gent" tt |
"Looie," as his friends call him, i
spry as ever. Had no statement
make — just glad to be here.

* * *

Heard a funny story about B. A.
of the Belt Theatre at Bennington, K
Mr. Belt, besides operating a theatre
holding about every big job there i
hold in Bennington, is Justice of
Peace. One of the citizens was bri
before him for speeding. Judge
fined liim three dollars. The fine
paid with a check. But it seemed
Ralph Scherzer of the Exhibitors
Delivery and Service Company w;.-
hand and was waiting for a depo;.iji
three dollars. The Judge merely endu-
ed the check over to Ralph. And c r>
was dismissed.

P. S. — However, Judge Belt re-imb^■
cd the court's treasury from his own c-
ket. That's an honest judge!

* * *

Cecil Maberry, district manager )r
Hodkinson, was in town the first of le
week to install the new branch inanar,
Charles Knickerljocker. Mr. Mab-y
was very enthusiastic about Hodkins's
forthcoming product, stating that i-y
would soon announce more than tl y
big productions for early release.

* * *

L. Sobler, special publicity reprc-
tive for First National, was hen^
week to help the Mainstreet Theatii
augurate its new policy of exclusive
run First National pictures.

* * *

H. J. Bailey stopped off at the P:ie
office between trains from New Orliis
to Minneapolis, where he is being tns-
fcrred to take charge of the Pathe of:e
as the successor of Charlie Stombai.i-
Mr. Bailev is an old timer in the bi-
ness, having been middle west dist't
manager for Vitagraph before accep g
his post witli Pathe.

* * *

Sam Morris, general sales manager n
Warner Bros., was here Tuesday foa
sales conference with Al and M. A. Kn
of Film Classics. Inc., Kansas City >■
trii.nitors of the Warner Bros, prodt
Mr. Morris is making a tour of the >
change centers of the country in the f-
terest of Warner's next year's produci

* * *

The Empress Theatre, formerly *
Electric at Conway. Mo., lias reopeil-
Other theatres in this territory that -
opened recently were : Star, Clinton, i '■
Kosy. Dresden, Tenn.; Empire, Laddoi.
Mo.; Playhouse, Shelbyville, III.

KANSAS EXHIBITORS CONVENTION— EMPORIA— APRIL 1 and 2

POSTERS

Put this paper outside
your house and have
yourS.R.O. Signhandy.
Everyone of these
posters have been de-
signed for the con-
venience of theatres
using cut-outs.

ANTHONY J. XYDIAS P«c«c/vrs

ANTMOM-t J XVDIAS

HOXIE

*woLr

TRACKS'

ACK

ROBERT UQHIH 3RAP6URY

SIX SHEET

ANTHONY J. XWM5

JACK
HOXIE

'wolf

TRACKS

THREE SHEET

A picture Uke this every week
52 Western Features in 1924

STANDARD FILMS

111 West 18th St. Kansas City, Mo.

ROBERT NC^TH 88MiBU«?Y

ONE SHEET

Next Week-ART MIX in "The Ace of Cactus Range"

age

Four

PiihliMlied E-\crT Saturday by

REEL JOURNAL PUBLISHING CO.

19th and Wyandotte Sts.

KANSAS CITY, MO.

BEN SHLYEN

Publislier and Editor

Telephone Delaware 9763

St. Louis Correspondent
DAVID F. BARRETT

3748 Meramec Avenue

Clianp:e of advertising must reach this
office n€»t later than Tuesday of each
iveek, otlienvise same copy will be run.

Circul.itin.i:: in Missouri, Kansas, Xorthem

Oklahoma., Arkansas and

Southern Illinois.

Poor Prints

The recent reduction made by niaiui-
factiirers of raw film stock should be of
direct benefit to the exhibitors in the
small towns. Small town exhibitors have
for a long time complained of the condi-
tion of prints that are sent them and this
condition should be remedied with a
larger number of prints with which to
take care of bookings.

The reduction in cost of raw stock will
mean a big saving to the distributors and
several of them have already stated that
it was their intention to use this saving
in the purchase of more prints so that
they may give better service to the ex-
hibitor; and with a greater number of
prints in circulation it will be possible for
the small town exhibitor to secure earlier
showings of pictures, and to play them
closer to the general release dates.

Tlie condition of film prints has caus-
ed considerable complaint from the ex-
hibitors. The exchange has been blamed
for neglecting the care of these prints.
However, as was sometime ago stated in
this publication, the majority of the ex-
changes in the Kansas City territory em-
ploy sufficient inspection service and also
the use of film renovating machines to
keep the film in as good a condition as
possible. Of course age will wear a film
no matter how well it may be cared for.
and old prints should be replaced, as
quickly as they need be, with new ones.
The exchanges should not be entirely
blamed for the existence of bad prints.
It is their duty to supply good film and
it is as well, the exhibitors duty to see
that this film is given good care when
it is run through his machines, (iood
prints can be maintained by proper co-
operation between the exchange and the
exhibitor. It is the exchange's duty to
see first of all that its inspection service

THE REEL JOURNAL

is sufficiently good and that a print be
not permitted to get too old from usage
before it is ^helved and replaced. And it
is the exhibitor's duty to see that hi.
machines are kept in good condition so
thai tlicy will not tear up and destroy
tlie films that are rtm through them.
There is nothing that will hurt the con-
dition of a film more than a poorly kept
projection machine. The condition of
prints is reflected upon the screen just
as is the entertainment that is contained
in pictures. Bad prints convey the mov-
ing picture in an inferior manner to the
patron and greatly injure the value of
any picture, no matter how good its story
or how popular its star.

The exhibitor pays for good prints and
should receive them. The exchange en-
deavors to render good service and it is
entitled to just consideration on the part
of the e.xhibitor for the proper care of
the films that they distribute. With an
increase in the number of prints on the
various subjects released by the different
exchanges, and with the proper care .giv-
en on the part of the exhibitor when
these films are run through his machines,
there should be no cause for further
complaint of poor prints. And there
slujuld be no excuse for their existence.

March 29, 1924

producers, general distributors, and stati
right exchangemen.

CHARLES KNICKERBOCKER

NEW HODKINSON MANAGER

Charles Knickerbocker is the new
branch manager for the local office of
the W. \V. Hodkinson Corporation suc-
ceeding George W. Hinton.

Although new to Kansas City. Mr.
Knickerbocker is an "old hand" in the
film business having been for five years
associated with Goldwyn at various
points including St. Louis, Chicago and
Salt Lake City. The rest of his past, he
said, was too far behind him to be re-
membered.

LEGAL AUTHORITIES TO

FIGHT FILM PIRATES

Legal action will begin at once against
operatives in various sections of the coun-
try who, under the guise of being ex-
changemen and exporters, are engaged
in pirating of films. Many complaints
have been filed by members of the Inde-
pendent Motion Picture Producers and
Distributors Association with the Hoy
Reporting Service regarding stolen
prints, as well as the unlawful showing
of pictures in outside territories. A con-
certed and persistent effort will be made
to expose those engaged in this illigiti-
mate business.

The administration of the association
l)lans to wage unceasing warfare against
the pirates, and with the aid of federal
authorities which have been solicited, it
is hoped that the evil will soon be done
away with.

I. E. Chadwick. president of the I. M.
P. P. D. A., has outlined the initial step-,
to be taken to rid the industry of the
pirates. The demand for this reform is
equally wide-spread among the reputable

COHEN AND TRUE OF

T. 0. D. C. IN A SPUl

Dissension in the camp of tlie Theatre
Owners Distributing Corp., became ap
parent last Thursday when William -\
True, one of the organizers of the com
pany announced that he had organized ;
distributing organization of his own. Mr
True has named his company the The
atre Owners Distributing Corporation
and incorporated it under the laws o
Ntw York, whereas the other compan'
of the same name was organized unde
the laws of Delaware. Sydney Cohen an
True who were associated in the forme
enterprise have at last come to the part
ing of the ways.

True will be president of the new com
panv, and Cohen will continue to hea<
the old T. O. D. C.

.^11 the membei^ of the advisory boarc
of True's company are presidents oi
committeemen of exhibitor bodies. Thi
corporation is starting with a capital o
$10,000.

NATIONAL THEATRES CORP.
TO BUILD HOUSE IN TOPEK;\

The National Theatres Corporation oi
Topeka. Kas.. will start work immediate
ly on a new modern fireproof theatre oi
Jackson street on the site now occupit
by the old Grand Theatre. The lowei
floor will seat seven hundred, and tht
balconv will accommodate the same nuni
ber. Loges and boxes will be installet
to give the theatre a total capacity oi
fifteen hundred.

Maurice Jencks and Garfield Hoopei
announce that they have ' acquired s
ninety-nine year lease on a 75-foot from
on 8th Street in Topeka where a new
picture house will be erected when busi-
ness conditions warrant.

The new Jackson Street theatre will
probably be named the National aftei
the name of the National Tlieatres Cor-
jioration. Carl Boiler and Bros., are the
architects.

ILLINOIS EXHIBITORS

TO AID BROADCASTERS

The music ta.\ situation is nearing ;i
climax according to authorities on the
subject. The latest development of tht
situation is the decision of the M. P. T
O. of Illinois to associate with the Na-
tional .Association of Broadcasters in its
fight against the American Society of
Composers. Authors and Publishers. The
Chicago organization has voted to sub-
scribe $10 a house toward the fund neces
sary for fighting payment of the license

Henry Staab. executive secretary of thi-
M. P. T. O. of Wisconsin is winning not
oriety by his famous statement ""S'lni'H
celebrate the 4th of July, 1924, tax free."

Indications point to the fact that the
composers' society is falling, and that it
will not be long before it passes from
existence.

Further developments are expected ti-
take place soon, and if necessary, fhi
cases which have been brought against
exhibitors by the Society will he taken ti'
the L'nited States supreme court.

KANSAS EXHIBITORS CONVENTION— EMPORIA— APRIL 1 and 2

larch 29, 1924

THE REEL JOURNAL

Page Nine

DATDOMI'717 ^^^^^ reliable business houses— they give
r/\i HvJlilZjJli SPECIAL service to the film trade : :

ROLLER BROTHERS

THEATRE ARCHITECTS

508 Palace BIdg. 531 Douglas Bldg.

Kansas City, Mo. Los Angeles, CaliF.

IIM,"^''

„ ^ . jlorplatefe

g 8'*anrf Walnut -Kansas City

PerfectFlate^foraU
printing purposes

-'on time'tervice

Main 4-7 07

J^ a U PCTBUS - J LSTEPHENSON-we.ROOGeRS,

HOTEL
BRAY

12th Street and
Baltimore Ave.
Kansas City, Mo.

It's foolish
to pay more

--and
risky to

pay less.

Absolutely
Fireproof

150 Outside Rooms
with Bath

$1.50, $2.00, $2.50

KEEP YOUR

LOBBIES

BRIGHTER

SHURE--BRITE

»»

The newest brass polish works quicker, shines brighter,
costs less. Used by Frank Newman's Royal Theatre,
Westgate Hotel. Bray Hotel. Unity Inn and others.
$1.00 Per Gallon, Prepaid

SHURE CHEMICAL PRODUCTS CO.

304 West 9th Street Kansas City, Mo.

PRINTING FOR THE TRADE

Keystone Press

1 9th & Wyandotte Sts., K. C, Mo.

Opera Supply Company

601 Shukcrt Building

KANSAS CITY, MO.

DISTRIBUTORS

Guaranteed, Non-breakable Steel
Standard Opera Chairs.
THE CHAIR THAT'S ON THE

SQUARE
Lowest Prices Quick Delivery

On Any Occasion —

"Say It With Flowers"
THE OWL FLORISTS

BILL LEVY

14 East 12th St. Kansas City, Mo.

Phone Harrison 4791

Announcing

OUR NEW LOCATION

1818-22 Wyandotte Street

TELEPHONE-GRAND 0134

SCHAS. M. O
TE BB I NO

PICTURE SUPPLY CO.

Distributors of MOTIOGRAPH DE LUXE Projectors

Page Ten

THE REEL JOURNAL

March 29. 1924

ST. LOUIS TRADE EVENTS

By David F. Barrett

LIBERTY THEATRE SOLD BY

FOX TO OSCAR DANE

William Fox has sold his lease on the
William Fox Liberty Theatre, Delmar
Boulevard iust west of Grand Boulevard,
to Oscar Dane, well known buresleque
show exhibitor, and beginning on about
April 1 the Liberty will enter upon a new
policy of a combination girl show with
motion pictures.

The price paid for the Fox lease has
not been revealed but it is said to have
been very attractive to the Fox interests.
While the Liberty under the Fox regime
has been used almost exclusively for tlie
presentation of Fox features, short sub-
jects and comedies under the new ar-
rangement it is said that the Fox films
will have sufficient outlet in St. Louis,
especially on the bigger pictures and
that the eventual result over a period of
years will be highly more satisfactory
than the old plan.

The lease on the Liberty expires tlv;
close of 1925, but Dane has an arrange-
ment whereby he can secure an exten
sion of from two to five years beyond
that limit. It is believed that the widen-
ing of Morgan street to a 100-foot thoro-
ughfare eastward from Grand Boulevard
will greatly strengthen the attractiveness
of the Liberty as an amusement place.

F. FRANK CARTER AND

DAVID SOMMERS HEAD CORP.

Organization of the William Goldman
Theatres Company was completed on
Saturday, March 8, which resulted in tlie
selection of David Somuicio and W.
Frank Carter to head the corporation.
A deed conveying the property on tlie
southeast corner of Grand boulevard an'!
Morgan street to William Goldman has
been executed and work of clearing the
site for the new $1,(XX),000 St. Louis the-
atre is now under way. Goldman has
set Labor Day as the date for his grand
opening and the general contractors, the
Selden-Breck Construction Company are
to be paid a bonus for having the show
house ready on that date. Goldman,
former managing director of the Famou^
Players Missouri Corporation, owners of
the Missouri Theatre, and at present
owner of the Kings and Queens theatres,
will be managing director of the new
theatre.

It was originally intended to make tin'
new house of 3,000 seats, but the citv
plans for the widening of Morgan street
to a 100-foot thoroughfare has resulted
in a change of tlie plans by Preston J.
Bradshaw, architect, and it will contain
4.000 seats on the first floor and balcony.
The new theatre will become llic St.
Louis first run house for the Lolrtwyn-
Cosmopolitan productions.

Work on Dr. F. M. Riley's new i)ic-
ture house at Mountain Grove, Mo., is
being i)ushed so that it can open about
April 1. The house will be equipped
with a stage large enough to accomodate
road shows and vaudeville.

The Lenten Season liad little effect on
box office receipts at the leading St.
Louis movie houses the week of March
10. At the Grand Central thousands who
desired to see George Beban in "The
Greatest Love of All" were turned away.
The exact number will never be known.
The Missouri on the opposite corner with
"Singer Jim McKee" as the attraction
also did splendid business.

Maurice Stahl is the new manager of
the Pageant Theatre, operated by the
St. Louis Amusement Company while
Cullen Espy is now in charge of the West
End Lyric controlled by Skouras Broth-
ers. Stahl had charge of the Pershing
Theatre during its season of super-spe-
cials. He understands the clientele of
the Pageant and should get splendid re-
sults with that house.

G. E. Howe, traveling auditor for L'ni-
versal was tiere for a few days.

Morris Aaron is now operating a resta-
urant on Picture Row. Until recently he
sold film for the First National. He has
named his various dishes after leading
stars and starettes. the menu cards read-
ing like a roll call at Hollywood.

Morris Horowitz has been added to
Barney Rosenthal's Columbia Picture
Corporation sales staff. He is traveling
his old territory in Eastern Missouri.

Oscar Lehr. owner of the Broadway,
Peerless and Family Theatres has opened
law offices in the Arcade .Building. Prior
to the World War Lehr was a practicing
attorney but in France he ran into a
Ininch of (jcrnian poison gas and was
forced to give up his legal duties at the
close of the big scrap. However, he is
feeling fit once more. Lehr is a gradu-
ate of the Washington University Law-
School. His law practice will not affect
his interest in the theatres.

Dr. J. L. Price, popular owner of the
Liberty and Star Theatres. East St. Louis
and the White Way. St. Louis, has re-
covered from his recent attack of pto-
maine poisoning. Dr. Price is also a
member of the arbitration board of the
.St. Louis Film Board of Trade, repre-
senting the exhibitors on that tribunal.

"The Hoosier Schoolmaster" set new
house records at William Goldman's
Kings Theatre while Dave Russell of the
Columbia Theatre reports that "Forgive
and Forget" released through the Colum-
bia Pictures Corporation proved the most
profitable attraction of the 1923-24 sea-
son. The Delmonte also did splendid
Ijusiness throughout the week.

The William Fox Liberty Theatre has
entered upon a split week program,
clianging the feature iiictnre on Wed-
nesdays and Saturdays.

St. Louis exhibitors have complained
in recent luonths of their inability to ob-
tain good comics and short films. They
say that good, original short films are

\ery, very scarce and highly desirable.
Looks like some producers and distri-
butors are overlooking a golden bet.

Work on the Tivoli Theatre on Delmar
Boulevard near the dividing line between
St. Louis and University City is being
rushed to completion. It will be operated
by the St. Louis Amusement Company,
headed by Spyros Skouras. At preseni
University City, a city of approximate!}
25,000 inhabitants is without a first das.-,
jiicture show.

Barney Rosenthal of the local Colum-
bia Pictures Corporation Exchange set :i
new mark for independent exchanges by
obtaining two first run showings for his
products in the same week. William
Goldman of the Kings booked "Broken
Hearts of Broadway" for the week of
March 10, while Dave Russell of the
Colundjia set in "The Barefoot Bov."

Harry Brown of Portageville, Mo., en
route to Canada to visit with relatives
stopped off in St. Louis long enough to
book the first six features to be released
iiy Barney Rosenthal of Columbia Pic-
tures Corporation, namely: "Forgive and
Forget," "The Barefoot Boy." "Inno-
cence." "Broken Hearts of Broadway.'
"Discontented Husbands," and "The
Marriage Market."

Lou Stahl, well known film peddler is
said to be figuring seriously on entering
the exhibition end of the business. He
has his eyes on a West End house.

The St. Louis Grand Opera Company
and several of its stars were named de-
fendants in an attachment suit filed by
the St. Louis Poster Advertising Com-
pany in the St. Louis Circuit Court on
March 13 to collect $292 alleged to be
due for posters advertising the season
of grand opera at the Odeon Theatre
The opera season proved a financial
bloomer.

H. E. Bucklin, manager ot the St.
Louis E.xhibitors Supply Company re-
turned from Chicago on Tuesday. Marcli
18. He went to the Windy City to con-
fer with the home office officials.

Exhibitors and film men of the St.
Louis territory are extending their heart-
felt sympathy to Mrs. William H. Young,
owner of the Easton-Taylor and Euclid
theatres in the recent death of her hus-
band. "Voung was very well known
throughout St. Louis territory.

Ira D. Cooley has tendered his resigna-
tion as manager of the Peoples Theatre,
Spickard, Mo. He has not announced
his new connections.

Ray ."\tkins of Elkville, 111., is a candi-
date for the state legislature from his
district. .-Vtkins is a staunch advocate
(if good roads and was instrumental in
obtaining several concrete roads in the
vicinity of Elkville and Dowell, III.

March 29, 1924

THE REEL JOURNAL

Page Seven

EASTER SUNDAY RELEASE

DATE ON "GIRL SHY"

WARNERS SECURE BEST

SELLERS FOR 1924-25 PROD.

"THE COVERED WAGON"

CELEBRATES YEAR'S RUN

The new Harold Lloyd comedy pro-
duction, titled "Girl Shy," is unanimously
proclaimed by Pathe officials as indis-
putably the supreme achievement of the
master comedian's career. In response to
the veritable avalanche of inquires ad-
dressed to the Pathe Home Office dur-
ing the past few weeks with reference to
the release date of the new Lloyd spe-
cial, announcement has just been made
that "Girl Shy" will be released on Eas-
ter Sunday, April 20th.

"Girl Shy" marks Harold Lloyd's debu;
as an independent producer, and it is
safe to say that nothing that the come-
dian has done heretofore has aroused
such universal interest as his present ef-
fort. The imusually heavy volumt of
advance bookings mounting steadily as
release date approaches is one factor that
attests glowingly to the tremendous in-
terest that the production has^ excited.
In view of the rapidity with which first-
run engagements are being closed by
prominent exhibitors all over the coun-
try, Pathe officials are confident that
"Girl Shy" will open simultaneously in
every important key center of the na-
tion on Easter Sunday.

Pathe executives interviewed this w-eek
are of one accord in declaring that "Girl
Shy" will justify in every respect the
widespread interest directed towards it
during the past few months. Following
a screening of the subject before the
Pathe Film Committee at the Home Of-
fice last week, the members voted unan-
imously that "Girl Shy" represents with-
out the slightest doubt the greatest com-
edy effort of the Pathe star to date.

"Girl Shy" is described as a comedy
drama embodying an unique character
study. Harold Lloyd appears as a "girl
shy" youth in an exceedingly humorous
fabrication of appealing romance, side-
splitting situations, and exciting action.
Jobyna Ralston is seen again opposite
Mr. Lloyd, and Richard Daniels and
Carlton Griffin are prominently cast in
the support. "Girl Shy" was directed by
Fred Newmeyer and Sam Taylor from
a story by Mr. Taylor, assisted by Ted
'Wilde. Tim Whelan and Tommv Grav.

M. A. Kahn of the local Film Classics
branch, announces that he has received
word from Warner Brothers that they
are concentrating their energies in an
intensive round-up of meritorious story
material and are keeping their fingers
on the pulse of public approval. Options
have been secured on those books and
plays that have proven their appeal to
the reading public, so that the schedule
of production for the season 1924-25
promises to fulfill to the utmost, the
higher and better pictures planned for
the coming year.

To date, Warner Bros, have aiuiounced
the purchase of "The Dark Swan" by
Ernest Pascal and "A Lost Lady" by
Willa Gather. "Having demonstrated
their ability to chose books that prove
'winners' when picturized, the exhibitor
may well depend on Warner Bros, for
some high-calibred productions for 1924-
25," says Mr. Kahn.

There will be reason
enoudh tostey awake

at"3o Clock in

the Morning"

ANOTHER BOX OFFICE WINNER

From

ENTERPRISE DISTRIBUTING CORP.

"The Covered Wagon" ended its first
year on Broadway Monday night, March
10, with a special observance arranged by
the Criterion management. Inasmuch as
it w-as the first time any picture had ever
had a year's run theatrical producers
and a number of motion picture stars
were among the guests.

The motion picture players present in-
cluded Ernest Torrence, who played the
role of the scout, Bill Jackson, in "The
Covered Wagon" and won fame thereby.
He delivered a short speech. Others in
the audience were Gloria Swanson,
Thomas Meighan, Bebe Daniels, Mr. and
Mrs. Rudolph Valentino, Richard Dix and
Helene Chadwick. Adolph Zukor and
Jesse Lasky, president and vice-president
of the Famous Players-Lasky Corpora-
tion, and a number of executives of the
company were present also.

The interior of the theatre was dec-
oratd with flags, and a special musical
program which included "Covered Wagon
^Days" was conducted b5' Josiah Zuro to
mark the event. Small white banners
lettered in gold were present in the lob-
by. One of these banners has been re-
ceived by the Kansas City offices of
Famous Players-Lasky. It is five and
one quarter inches wide and eight inches
long, and it bears the name of the the-
atre and the event — opening night of the
second year of "The Covered Wagon."
The cast appears beneath the title, and
then follows in smaller letters : " 'The
Covered Wagon' is the greatest achieve-
ment in motion pictureh istory. Nothing
was spared in the making of it, for Para-
mount had, from the beginning, full con-
fidence it would be the greatest popular
attraction ever ofered to the American
people."

The first motion picture show ever
given at Lindenwood College, St. Charles,
Mo., was staged under the auspices of
the Classical Club in Roemer Auditorium
on March 14. "QuoVadis" W'as the fea-
ture on the bill. The proceeds of the
show were turned over to the Mary Eas-
ton Sibley scholarship fund.

Scenes from Harold Lloyd's "Girl Shy," his latest feature length comedy, distributed through Pathe Exchanges, Inc.

KANSAS EXHIBITORS CONVENTION— EMPORIA— APRIL 1 and 2

Page Eight

THE REEL JOURNAL

March 29, 1924

iiiDiTcru ccATniir '^' " """ SPRING RELEASE SCHEDULE FAIRBANKS DENIES LEAVING
LUBITSCH ^J^-A^JJ^t^j^^ SUCCESS ^^^ ^- ^- ^- ANNOUNCED UNITED ARTISTS CORP.

"v'Suerand"Fin';''B'ox Off"e Po^/sibiml^'s'" The Spring release schedule for Filn> Following reports which have been cir-
THE MArRIAGE cTRrii War^.f X^^^^^^^^ Booking Offices has been announced, and culated in the film world that Douglas
Photoplay. Adapu-d from Lothar Schmidt's includes a number of outstanding pro- Fairbanks and Mary Pickford had de-
Stage Play, -Only a Dream. ' Director. Krnst ,|„„,:„„„ "namatrprl Hpart.;" a T Havs serted the United Artists Corporation in
Lubitsch. Length. 8,300 tect. ductions. Uamagecl Hearts a 1 May.-, Famous Plavers-Laskv dis-
CAST AND SYNOrsi.s Hunter production written by Basil King, order to get t^amous riayersLai,K> Qis

Charlotte Braun Florence Vidor ushered in the month of March, and tribution, Fairbanks has publicly denied

Dr^Fra^rBraun "Monte^Tue was followed by "Galloping Gallagher" ; the rumor. Fairbanks states that it is

Professor St^ck Adolphe Men'ou the third chapter of "The Telephone propaganda and that they are tied down

Dr. Gustave Miller Creighton Hale Girl" series; and the Charles Seeling pro- to United Artists as tightly as ever. Ac-

The Detective ..^ - . .ll.arry Myers ^ucUou "Yankee Madness," with Billie cording to Fairbanks the Pickford-Fair-

Professor Stock wants o divorce his wife, vValtpr T nnp- Genrp-p Tarkin and banks distribution volume IS as large as

Mizzie. Evidence is furnished hini when Mizzle UOVe, Walter i^Ollg, Ueorge l^drKlIl anu ^

lures Dr. Franz Braun, husband of her friend others. ever.

Charlotte, to her apartment. He leaves quickly t-i r- ti a -i l 1 l • ■■V The famous couple believe that the ru-

but Stock's detective spots him. Stock turns i he first Oil the April schedule IS His j^j^j. originated when Miss Pickford re-

on Mizzie. Charlotte is surprised and kissed hy Forgotten Wife, a Palmer Photoplay „„,,Hv hplrl a rnnferpiire with Adolnh

Franz's partner. Ijr. Miller, bur repulses h,m. Corporation Starring Madge Bellamy. ^Xr , resident <^^EFamLsP avers in

The ensuing complications are finally straight- t-i r .i i r "ti t i i /.ulvor, president ol ranious riayers, in

ened out and Mizzie consoles herself with Dr. ^^.^^ fourth episode ot 1 he telephone co„,iection with the marketing of some

^^'^^"- B, r.„„. T P,rHv Girl series will be released on the same old Pickford pictures.

By George T. Pardy date, April 14. "The Silent Stranger a

A most enjoyable comedy the success of t-. , rj-, .„.. , -ii u... ...,i..„..„ i

"Rosita" revealed Ernst Lubitsch as a master Fred Thomson western, wdl be released ^ UNIQUE STUNT

of stagecraft, worthy the reputation won in April 21, followed by the tilth episode of . . .,,,, ,( ^ i " ,

European film circles. It was his first Ameri- "The Telephone Girl," titled "William ,' ,""^ preview ot \\olt iracks at

can production, a colorful drama of great emo- t-„iu >• »„ u^ roleacoH Ar^e.l 77 a Hollvwood theatre, Jack Hoxie created

lional interest. In "The Alarriage Circle" the i ells, to De re eased Apr 1 ZA ^ sensation bv riding Scout, his white

noted Continental director not only scores an- "A Girl of the LimberloSt produced i,„,.^^ ,l„,„„ tUo qIcIo tl-irriiierV, tViP qiiHi

other triumph but displays the versatility of , ^, suDervision of the famous au- ' ] v • ,? § . l^

his talents. under tne supervision oi tne lanious au ^^^^^^ .^^,„[j ^\j^x^ h,s wolf dog, trotting

Where thrills and tragedy dominated the first- thoress Gene Stratton-Porter, IS set tor ))|_,hi„(i Garbed in his western clothes

named picture gales of laughter sweep through release on April 28. Gloria Grey, one 1, „ _„i",„,i cnnip nf his pxneripnrps dur-

the second and rock the spectators into spasms ^r ., Wamnas stars nf 1924 and Ger '"^ related some Ot hlS experiences (lur

of mirth. There is no gainsaying tne box office °' 'he Wampas Stars Ot I^Z4, and Uer j^^g j,^^ taking of the picture, with con

value of this Warner Brothers attraction. It is trude Ulmsted, just selected tor the part fimiative barks from the wolf dog and

that much-desired, but rare, amusement com- of Miriam in "Ben Hur," have the two „.■ „ „^j„ frr,.ii flip Vinrsp Wlipn lark

bination-an artistic jewel and sure money IpaHiinr trirk' rnlps R-ivinniirl MrKpp nods trom tlie horse. VVMen JdCK

maker. leadmg girls roles, Kaymoud Mcivee rode off the stage and back through the

The feature's smooth, swift action, its perfect playing opposite. audience the trio received a tremendous

continuity and whimsical surprises all bear wit- May will release wdiat F. B. O. prom- Irind

ness to the cunning of its supervisors hand. - , , r .i i • ^ • . .- ' " .

His grasp ot detail is marvelous, where direc 'ses tO be one of the biggest pictures Ot

tors of less intelligence concern themselves the year, the new Elliory Johuson pro- TRIJART SELECTS F B TO

chiefly with a multiplicity of gorgeous settings, tluction tentatively titled "Swords and llVi'rtiM r~„Z,l':^.'''-^,,„-

Lubitsch, adhering to the Shakespearean max m n, i , „ " ,.,„:„„ I^A-,^,, n^^^ -.^ri nilTRIRFITF PROniirX

of "the plav's the thing." devotes himself to Plowshares, Starring Mary Carr and UldlKIDUlL rKUUUCl

his story's development, never massing a chance Johnnie Walker. It was written by

to accentuate its dramatic and humorous pos- Johnson's mother, Eiiiilie Johnson, who TIic Truart Film Corporation and the

"H'i.s""ets are .adequate though simple; the wrote the scripts for all the Johnson SUC-- Film Booking Offices have consummated

necessary backgrounds are provided, but not cesses including "1 he Third Alarm and a deal whereby the latter firm have

exploited at the expense of the narrative's in- "The Mailman." acquired for distribution the bulk of the

terest. Few screen comedies carry as well t . i ^- • i ii .,„ *. «f

defined a plot as "The M.irriage Circle." Truart productions in nearly all parts of

As one might expect in the case of a trans- the country. The Kansas City, St. Louis

lated Continental stage play, the humor at EVENTS IN HOXIE'S LIFE and Oklahoma Citv territories are includ-

times borders on the risque. But here again "••-»'

Lubitsch evades censorship traps, for he handles SHOWN IN "WOLF TRACKS" ^°' , ,. , . , ,- -,

the sex situations with artful delicacy. You OHV/ »» 11 111 »» Ul.r 1 IV/1V.IVO ^j^g f,rst productions to be distributed

may get the impression of sensuous suggestion under the new deal are : "Broadway Gold,"

"^ ^e'^^t.^^'i^ :i^^!^ ^i^^: ^a "Wolf Tracks," the Standard Film an Edward Dillon feature starring Elaine

Franz, but there isn't a trace of coarseness Company's latest Jack Hoxie release is Hammerstem. including in the cast hl-

or vulg.irity Moreover the spirit of jocularity . - romance which deoicts in st'orv liott Dexter and Kathlvn Williams ; "The

which pervades the entire proceedings prevents ? "^"<^ romance wnicn depicts HI Story p Cradle " adanted from T eota Mor-

the realism of the love episodes from bciii.. form some actual incidents in Hoxie s t^mpty i^radie aciapted ironi i^eota iMor

taken too seriously. life. One of the main incidents in the 8^" s novel Cheating Wives, and di-

arl allTlaverl well known in''i'i'h,fH"m'"'' i"'f P'ot is that iu which a notorious bandit rected by Burton King, with Mary Alden

are all players well known in iilmdom, each of ' , ■ i i i i ■ onH Harrv T Mnrpv in thp pad no- roles'

whom possesses recognized talent. But it is caluily leaves his home and belongings f"a "^7^ Morey in tne leading roies,

safe to assert that none has heretofore appeared to the hero while he rides out to play 'The Unknown Purple. an A. Carlos

to as great advantage as when working under ,i,„ .-.^^t inirlpr tlip rpsnprtaliilitv nf tli'p production with a distinguished cast in-

J^h-e'-li^a^s" gof^oi't^lirtSrin ''em.'^''''- ^"-^ name'^e hL^sstiecL 'Ihifinc^de^nt, ^s eluding Henry Walthall, Alice Lake.

Florence Vidor, as Charlotte; Marte Prcvost. shown in the story of "Wolf Tracks," is Stuart Holmes, Helen i-erguson and oth-

as Mizzie. give brilliant performances. Moiite ^ ,,,,„ „,,p ;„ TJrivip's arlvpiitnrnMc lifp f rs ; "Women Men Marrv." with E. K.

Blue i.s excellent as the bewildered. welLmean- ^ "Wolf TrTck^'' s a fast mov n^ ro l'i"coln, Florence Dixon, "Hedda Hopper,

ing other half of Charlottes domestic estab. WOlt iracKS IS d tast moving ro- t i- c i^ i i i i

lishment. The always dependable Adolph Men- mance with many surprise thrills. An- -'""a Swayne Gordon and other players

H^i'ie'TnT K-frr v^'m"'"' '^'°'']'' ""■ 9,'''.t'i""" drcc TouHieur, who plays opposite Jack of merit; "Lets Go!" a Richard Tal-

Hale and Harry Myers win favor in Iheir re tt • i /• , , j madtre Droduct on directed hv W K

spective roles. Hoxie, does some exceptional acting, and inaut,e piuuuniui uiiecicu u}, v\ . iv.

The .iction is supposed to take pl.-ice in Vienna. Marin Sais, Hoxie's wife in real life, lioward with Eileen Percy,_ Tully Mar-

and It IS surprising how faithfully the Cali- nhvs an ininort-lllt role— t)ip role in fart ^"^^' ^"" George Nichols in the cast I

ornia studio sets reproduce the atmosphere of '' ,;^.,/ frs^he ".'v tirplpi?;, n^ "^" Time!", another Richard Tahiiadge

the gay Austrian capital. Interiors and ex- winch gives the story the element ot .1 . . ' .^

leriors are beautifully photographed, one charm- lieautifu! Western love storv picture With an all-Star cast. and Itlaine

ing shot of a deeply wooded garden being de- . llanimerstcin s "Drums of Jeopardv,

serving especial praise for its alluring artistry. with Wallace Beerv and Jack Mulhalfin

Nou can exploit"The Marriage Circle" as a „ , , , ■ , , tVip past

delightful comedy, daring, yet inoffensive, and Carl Laenmile has authorized the pur '"^ caM.

.another triuniiih for Ernst LuhiLsch. Play up chase of a number of big Stories fir

exceltnrwo"rk""of''7he''cas't' rver/"'',!:.'™. 'of ^-''"versal's. Coming production schedul ■ J, S. Woody, general manager of As-

which possesses drawing power. "f thirty-six Jewels a year. Three pur- sociated Exhibitors, announced that

Distributed in chases consummated are for "The Hus- March 9 has been selected as the release

Kansas and Western Missouri by bands of I'^dith," a George Barr Mc- date for "Souvenir," the second of the

Pll M n A<IQirQ I Cutcheon story; "Butterfly," by Kath- Halpcrin productions to be distributed by

rlLlYl LLAOOlLS, Inc. icen Norris, and "The Best in Life," hv Associated. Agnes Avres and Percy Mar-

IIS West 17th St. Kansas City, Mo. Muriel Iline. inont head the cast."

KANSAS EXHIBITORS C0NVENT10N--EMP0RIA--APRIL 1 AND 2.

March 29, 1924

THE REEL JOURNAL

Page Eleven

NEWS NUGGETS

Hoot Gibson has just started work in
a new comedy feature for Universal at
Universal City under the direction of
Edward Sedgwicl<. The story is tenta-
tively called "Broadway or Bust," and
was written by Sedgwick and Raymond
L. Schrock. Tlie supporting cast has
not been selected, but it is known that
Ruth Dwyer will take the lead opposite
Gibson.

* * *

Adolphe Menjou is to have a subtle
characterization in First National's pic-
turization of "For Sale," Corinne Grif-
fith's next starring vehicle — George Ar-
chainbaud, who will direct tlie produc-
tion, declares that the actor will have a
greater opportunity in this picture than
he had in either "A Woman of Paris" or
"The Mariage Circle."

* * *

Production of "Cytheria" is now well
under way at the United Studios for First
National, and some of the most artistic
sets in the studio are being used for this
pictiire. The cast includes .Alma Rubens.
Lewis Stone, Irene Rich and Constance
Bennett.

* * «

Matt Moore will appear in his first
F. B. O. picture soon, work on which be-
?an last Monday. The title of the at-
traction will be "Fools in the Dark," and
it will be a come4.V-drama in which
Moore pla.\s the part of a scenario writer.

* * *

Camera work on the Pathesenal adapt-
ation of Mary Hasting Bradley's "The
Fortieth Door" is progressing rapidly on
;he West Coast.

* ♦ *

The cast for Elinor Glyn's story "How
Po Educate a Wife" has been announced
).v Warner Brothers. The principal
)layers are Marie Prevost, Monte Blue,
^ouise Fazenda and Claude Gillingwater.

* * *

Margaret Livingston, who made a de-
cided hit in "The Leather Pushers" and
^Divorce," has been signed by Regal
ictures Corporation to appear opposite
atiies Kirkwood and Lila Lee in "Wan-
lermg Daughters" which will be released
nrough the Hodkinson Corporation.

* * *

"Desert Rose," Harry Carev's new pic-
ure now in production will be distin-
juished from the usual "western" by a
lecided mystery element, according' to
lunt Stromberg who is producing it for
iodknison release. The cast includes
/irginia Browne Faire, Thomas Ling-
am, Francis Ross and Leon Barrv

* * ♦

Larry Semon's latest Vitagraph com
dy has been named "Trouble Brewing "
Ihis IS the fourth production Semoi,
as made for Vitagraph this season. The
^ther three are "Lightning Love" "Tht
■own Shop," and "Horseshoes."

* ♦ ♦

Andree Lafayette, declared to be the
lost beautiful woman of France is the
• !" '." ,^'^!j^ ^^^ Married" which Asso-
jated Exhibitors will release March 9

his photoplay answers the question ot
can a girl be a success as a wife and a
JUsmcss woman at the same time'"

Heine Conklin, well known coineilian,
has been engaged to play a luimorous
role in Tom Buckingham's production of
Lincoln J. Carter's melodrama "The
.\rizona Express," now being made at
the Hollywood Fox studios.
* * *

Corinne Griffith will begin work soon
on "For Sale," an original story by Earl
Hudson, production supervisor for As-
sociated First National. George Arch-
ainbaud, who directed Miss urtrfith in
her successful photoplay "The Common
Law" has been engaged to direct her in
the forthcoming production. A leading
man has not yet been announced, but it
is known that .Adolphe Menjou will play
the second male lead.

* * »

Arthur S. Friend has retired as active
executive of Distinctive Pictures Corpo-
ration. Mr. Friend will retain his stock
holdings and continue as a member of
the board of directors.

CHRISTIES AGAIN RELEASED

THROUGH EDUCATIONAL

Charles H. Christie, general manager
of the Christie organization, ha? just re-
turned from the East where he signed
contracts with Educational Film Ex-
changes for the exclusive distribution of
all Christie two-reel product for tiie fifth
consecutive year.

A recent announcement that the Chris-
tie organization was to make a certain
number of Al Christie Special Features
for Hodkinson release, had led many to
believe that the short-subject produc-
tion would be curtailed, stated Mr. Chris-
tie. However, he wished to impress the
fact that the short comedy program
would be augumented rather than lessen-
ed.

The Educational Exchanges will have
the exclusive distribution in the United
States and Canada of the entire Christie
production of short subjects, while the
pictures which Hodkinson will issue will
be feature-length pictures of the comedy
type, of not over six reels. Gradual ad-
ditions have been made to the staff of
tlie organization to take care of this i
creased production.

BOX-OFFICE
REPORTS

written by the ex-
hibitors are your
best guides t o
good pictures.

—SEND US
YOUR REPORTS

Week of March 30, 1924
ASSOCIATED FIRST NATIONAL

1 lie U;Ui ImsIi. ('(Mi-t.inc- TulmadKf

CRESCENT
t nop Suey Loir.s. I.n- kmk (2).
Felix Out of Luck ill.
Sh,nk,ws. Inkwi-ll (li

EDUCATIONAL

1-amily Life, Jlcrmaid (_').

Bariuiin, Jr , Juvenile (2).

Bargain Day, Cameo (1).

Kinograms, two each week.

Plastigrams. Speciak

FAMOUS PLAYERS

highting Coward, Torrence. Astor, Landis (7)
,. , F- B. O.

Yankee Madness, Billie Dove (6)

Money to Burns, Telephone Girl Series, No 3

A „ FOX

A New England Farm, Educational (1)

GOLDWYW
Through the Dark, Colleen Moore (8)

HODKINSON
run i-rom the Press, No. 83 (1)
,, , ,, METRO

-Ma rnselle Midnight. Mae Murray

PATHE
Leatherstocking Tales. No. 2 (2)

ers'f'l'^'"""^"''* ''^°'" ^''"*^ Pictures', Will Rog-

Indian Frontier Series, Dirty Little Half-
Breed (2).
Sharghaied Lover, Sennctt-Langdon.
The Fraidy Cat, Hal Roach (1).
I he thampion, Aesop's Fable.
Pathe Review, No. 13.
Topics of the Day, No, 13.
Pathe News. Nos '8- xj

RICHARDS & FLYNN
Pinto Ben. W ni. S. Hart (2)
STANDARD
-Ace of Cactus Ranse, Art .Mix (S)

UNIVERSAL
Oalloping .Ace, Jack Hoxie (5).
ttit 'Em Hard, Jack Earle, Century (2)
Married When Young. Comedy (1).
Fast Express, No. 4.
International News.

CLASSIFIED

ADVERTISING

Two Cents per Word Payable In Advance
"° Ads Accepted for Less Than 50c.

POSITION WANTED

Position wanted as manager of theatre; sales-
man or representative of some good film ex-
change. Would consider renting or leasing a
good paying theatre. Age 25. Married. 5 years
theatre and film experience. Reasonable .salary
or commission. References. ..\ddress A W
Reel Journal. ' ' i_.^

FOR SALE

At a bargain, an unusually good small town
theatre. No competition. Equipped for pic-
i"r/ "'"! '^?''''"-ite- Everything first class.
Address J. \V., R eel Journal. j.ig

LEASE OR RENT

Wanted to lease or rent, picture theatre in

the Kansas City exchange district. Give full

particulars first letter. Address L. T Reel

Journal. " ' , ,„

BARGAIN IN PLAYER PIANO

Bargain— Automatic Player Piano. No use for
it and must move it. If you need a plaver
piano grab this bargain ,|uick. C. S. Tones. Polo
Mo. 3-22

FOR SALE OR TRADE

„••,,-" ,¥ '^"'"' Current Fans, almost new.
11 """i fj "^ A; C. Current fans or sell reason-
ably. Address R. E. Nicholas. New Cozv The-
atre, Osage City, Kaiis. ' 3.32

PICTURE THEATRE FOR SALE

Picture theatre in Kansas City, .\Io.. sold on
guarantee to clear $140 net wceklv profits $4000
cash. V. E. Eby. 716 Lee Bldg.. Kansas Citv
Mo.

POSITION WANTED

Wanted a position running a movie machine;
3 years experience; can give .\.I reference.'
Would consider managing theatre. T. T. Pivonka.
Dighton, Kas. ' 3-22-'^

WANTED TO BUY

Six used Electric Fans and One Exhaust,
110 volts, 6(1 cycle, alternating current. Ad-
dress K, A- Roberts, Severy, Kansas.

W,'

DECIDEDLY^ DIFFERENT/

///

dmrnxL 8ro^

Present

mmc^Gt

(n\£^

Production

^^^^^^^^^^ MABIE PREVDST^

HARRYMYERS creKdHTON HALE
PejfsonallTj Directed by

ERNST LUBITSCH

A startling story of "good-fellow'

wives and a husband or two — a

fearless expose of the inner shrine of the marriage

circle, with its chariT! of true love, its romance of

fidelity, its mad affairs of faithlessness, and its tragic

touch of sin.

What

Fools

Mortals

Be/

115 West 17th Street
KANSAS CITY, MO.

Playing at the Liberty Theatre
at Kansas City this week.

Film Classics

AL KAHN,
Pres. and Gen. Mgr.

of Kansas City. Mo.

IL. VII— No. 15

APRILS. 1924

PRICE TEN GENTS

HalRowJi

The Kingof ^Id Horses

Fkfheplcture

Hal Roach's Second Feature Production

You know how successful his first one,

"CALL OF THE WILD" was—

This one features a horse and without a doubt the
most novel production ever released. Something
different.

Premiere showing RIALTO, New York, starting
April 6th.

Released Here April 13th

WE ARE READY. ARE YOU?

Pathe Exchange, Inc.

C. C. VAUGHAN, Branch Manager

1 1 1 West 1 7th Street Kansas City, Mo.

I
i

PUBLISHED EVERY SATURDAY. 19TH ^ WYANDOTTE, KANSAS CITY. MO
BY REEL JOURNAL PUBLISHING COMPANY TWO DOLLARS A YEAR

Page Two

THE REEL JOURNAL

April 5, li

HURR Y!

Get Aboard

"The FAST EXPRESS"

and enjoy the greatest pleas-l
ure ride through 15 weeks of
steady and big profits.

The big feature in Chapter
Play form from a story by the
famous Saturday Evening Post

writer,

UNIVERSAL
PICTURE

STARRING

COURTNEY

RILEY

COOPER

WILLIAM DUNCAN

"This is undoubtedly the fastest and best serial
Universal has released to date. It's got more act-
ion than anything I have ever seen; and Til give it
my personal endorsement. You can't make a mis-
take by booking it." (Signed) LES WEIR.

Universal Film Exchanges, Inc.

LES WEIR, Manager

1710 WYANDOTTE STREET

KANSAS CITY, MO

\pnl5. 1924 THE REEL JOURNAL Page Three

sii[»iiiiiiiaiiiiiasaaissii[aisiiiaiaiaiiiiHisisiiH(aiiiaiiiiis]gisHegigH(a(iiaiiis@[5)iigiiiii)!g(ffi

IS)

nnouncing

6- ART MIX-6

WESTERN PRODUCTIONS i

Releasing This Week

"THE ACE OF
CACTUS RANGE"

A modern western drama for the

box-office. It is so rapid, fast

moving, thrilling that it holds the

onlooker spellbound.

-I

la
Si
fa

STANDARD FILMS

111 W. 18th St. Kansas City, Mo. |

Next Week— Big Announcement, Watch for it I

m
m

Page F

our

THE REEL JOURNAL

April 5. 1924

LIGGETT TO RETIRE AS EXHIBITOR HEAD

Published Every Saturday by

REEL JOURNAL PUBLISHING CO.

19th and Wyandotte Sts.

KANSAS CITY, MO.

BEN SHLYEN

I'ublisliiT and l^<Ii*or

Telephone Delaware 9763

St. IjOiiJM C'orroHiiondent
DAVID F. BARRETT

3748 Meramec Avenue

CiinnKO of adverfisins; must reach this
officf not Inter than Tuesday of each
»veek, otherwise same copy will be run.

Cireulatins in J^TisMiiiri. i\.iii.s.;s, iVorthern

Oklr'T:aina. Arkansas and

SoutTjern Illinois.

N. B. --Kansas Exhibitors

Among tlic important thi;igs that wiil
be discussed at the Kansas Exhiliitnrs
convention at Emporia we have failed to
see one tiiat is of ntnio<;t importance anri
whicli commands thorough attention. I'
probably will be taken up, but it shouM
not hurt to make mention of it.

And that is "Bicycling of Films."

Some may think this is not an exhibi-
tors' topic. But it is. Just as an exhibi-
tor organization functions to receive fair
play, so should it champion its member,
to give fair play.

Each year the Kansas Exhibitor organ-
ization has grown in strength because it
has stood for some very fine business
principles and because the men at it-:
helm are business men. The T.I. P. T. O.
of Kansas is respected by the film peo-
ple, not only of this district, but of the
entire United States. It lias made a
name for itself and very deservingly.

And too — with each year there has
been a steady lessening of friction be-
tween the exhibitor and the exchange.
Why? Because harmony has been
sought and action has been taken to make
it. And now, let's try to keep it.

"Bicycling" is an extremely wrong
practice and wholly unethical. We went
into this subject in detail some time ago.
Too nutch stress cannot be laid on how
unprincipled it is. And it can and
should be — not remedied, but — eliminated.

Fair play is something that should be
given on both sides. Two wrongs don't
make a right — ever. If you are playing
fairly and the other fellow isn't, put the
matter up to your exhibitor orgatiization
and they'll see that you receive just
treatment.

Harmony is something that must i-xist
beneath the surface to be p -rfect — it
must be more than skin deep. And we
haven't found a much better way to ob-
tain it than by following the Golden
Rule.

Each day this industry is becoming .-i
better one. There is room for a lot of
"cleaning" on both sides — the exhibitor
and the exchange.

Many evils have been wiped out. Let's
sec if we can't wipe out this one.

AnA, Kansas Exhibitors, be the first
to wipe out "Bicycling."

After two j-ears service as president
of the Motion Picture Theatre Owners
of Kansas, R. G. Liggett will retire from
the office at the Sixth Annual convention
of the Kansas exhibitors in Emporia,
,\pril 1 and 2. Mr. Liggett- has been a
"live wire" head, and has-been very ac-
tive in the functions and activities of the

R. G. LIGGETT,

Retiring President of the M. P. T. O.

of Kansas.

organization. There is some speculation
as to who his successor will be, and it is
probable that the new president will be
an exhibitor of Kansas City or the imme-
diate -vicinity, as it is necessary that the
head of the organization lie close to the
distributing centers.

The program for the convention has
been finally arranged. It will open at
the Broadview Hotel at 10 o'clock Tues-
day morning, April I. A welcome ad-
dress will be delivered by the president
of the Chamber of Commerce wdiich will
be followed by a closed business session
lasting until 11:45. Following the lunch-
eon the business session will continue
at 1 :30, and will last until 5 o'clock. The
convention banquet will be at :,10. Then
comes the bitr Exhibitors' Midnight Frolic
at 11 :00 p, m.

The business session of the second day
will be,gin at 10 o'clock and will last un-
til 12. The delegates will convene at
1 :30, and the final adjournment will take
place at 5 :00 p. m.

Exhibitors look to this conclave as the
biggest in the history of the or.ganiza-
tion.

PATHE "LEATHERSTOCKING"

SERIAL STARTS RELEASE

The week of March 23 marked the re-
lease of the new Patheserial "Leather-
stocking," adapted from James Feniniore
Cooper's famous "Leatherstockin.g Tales."
The colorful atmosphere and siiirit of hi.gh
adventure which Cooper breathed into his
famous stories of the carlv davs of C'Mi-

tral New York State, are said to be pre-
served with thrilling realism in the screen
translation.

The role of "Leatherstocking" is en-
acted by Harold Miller, who played the
featured part in "The Way of a Man."
Edna Murphy appears as Judith Hutter.
and Lillian Hall as Judith's feeble-mind-
ed sister, Hetty.

K. C. FILM SALESMEN

PLAN ORGANIZATION

The film salesmen of tlie Kansas City
territory are organizing a salesmen's as-
sociation for the purpose of "cleaning
their own skirts," as they say, and tc
v.-eed out the "irre.gulars" wdno have been
floating bad checks in the territory and
performing acts unbecoming to a real
salesman. The idea of making a sales-
man's organization followed a meeting
of film salesmen and inanagers of the
Kansas City territorv in the office of
the Metro Pictures Corp., on the after-
noon of March 22.

The meeting was held under the au-
spices of the Film Board of Trade, and
was piresided over by M. A. Kabn of
Film Classics, Inc. The object of the
meeting was primarily for the better-
ment of the sales end of the industry in
general, and for the purpose of acquaint-
ing the salesmen more fully with the
general workings of the Film Board oi
Trade and the Joint Board of .Arbitra-
tion.

Talks on the followin.g subjects were
made by those indicated below :

Truly B. Wildman, President of the
Film Board of Trade, subject "Film
Board of Trade."

E. C. Rhoden, Chairman of the Board
of Arbitration, subject : "Joint Board of
Arbitration."

Cecil Vaughan. Manager Pathe, subject,
"Mules."

W. E. Truog, District Manager Gold-
wvn, subject. "District Manager's Prob-
lems."

M. A. Kahn, Mana.ger Film Clas^l^^.
Inc., subject, "Irregularities."

Tom Byerle, .Assistant Manager Fir.st
National, subject "Irregularity of Con-
tracts."

The salesmen were also given an op-
portunity to express their views on var-
ious topics, and addresses by Messrs. J.
Irwin Dodson of Fox and Svd Rosenthal
of Preferred Pictures on "Problems o
Salesmen" met with warm receptions
from both fellow salesiuen and managers.

.\ visitor, wdio is a sales organizer,
made a remark after the meeting to the
effect that it had been some time since
he had seen such a large group of clean-
cut, peppy, and intelligent ' salesmen in
one group, and indicated that the ex-
changes were certainly lucky to have
such a class of men affiliated with tin-
industrv.

BOBBY VERNON SERIES

IN EDUCATIONAL LINE-UP

Announcement is made this week o'
the closing of contracts whereby Educa-
tional Film Exchanges will release a
series of Bobby Vernon comedies begin- '
ning in the fall of this year, and adding
another producing unit to the large pro-
,gram which E. W. Hammons. presidi'u'
of Educational, is arranging for the - .i
son of 1924-25.

four Theatre Is Judged by Its Pictures!

The Intelligent Appraisal of the Pictures you run Means Success

V theatre-goer in your community wants to see

Paramount Pictures

■ -and they will meet with their intelligent appraisal

EACH PARAMOUNT production brings
out the best combination of s§ory, star,
director. Everything that will make these
pictures a success at the box-office is put
into them. And that's just what they are--
box-office successes.

Paramount Pictures offer the exhibitor rich and certain box-
office returns. Every theatre-goer knows of the merits of Para-
mount Pictures — they are his "measure of quahty." They add
prestige and profits to the theatres that play them.

If it's a Paramount Picture —

It's the best show in town.

i£i^A3.rjX^y&'j\''S't:''s't^-s :e:r3:ir3:^^^^^

Page S

THE REEL JOURNAL

April 5, 1924

PLAY BALL!

Tlmt's what some uf tin.- boys ;irc
slioiifing already and they're "rarin' " to
go.

There is considerable interest among
the exclianges and city exhibitors alike
for the early formation of a film men's
baseball league to be composed of teams
representing the various exchanges. And
of course, exhibitors, who wish to play,
will be included in the line-ups.
A challenge has already been issued !
Pathe-Crescent have already formed
their team and issue a challenge to any
team composed of people in the fihii
business. Here's the Pathe-Crescent
line-up : Jimmy Schorgl, Lester Coleman,
Leon Jameson, Louie Gerbasi, V. D.
Sliea, C. C. Vaughan, George Lawson.
R. L. King. Chas. Hendricks, J. J. Mac-
Faddcn, S. T. Black, C. E. Bessenbacher,
L Reiser. Al Kahn, M. A. Ka'm. All of
these players are requested to meet at the
Crescent excliange at 1 o'clock Saturday,
March 25.

That's a starter, so let's go fellows! If
you're interested and have got the urge
to play baseball, just call Rube MelchVr
of Selznick Distributing Corp.. telephone
Harrison 9180 or THE REEL JOURNAL,
telephone Delaware 9763 and you'll !)•_■
registered for the Film League.
E-c-c-yov! PLA^' BALL!!!.

"THE FAST EXPRESS"

A RAILROAD THRILLER

"Lcs" Weir, Kansas City manager for
Universal, tells us that as a rule he
doesn't care particularly for serials bul
that "The Fast Express," Liniversal's lal
est episode drama is the greatest thing
he has ever seen.

"The Fast Express" is a fast movin.g
chapter play bringing in some new
screen thrills. It is a railroad story with
both Western and metropolitan atmos-
phere woven into it.

William Duncan heads the cast which
includes Edith Johnson, Edward Cecil,
Jim Welsh,- Albert J. Smith, Harry
Woods and Joe Dominquez. The story
was written by Courtney Riley Cooper,
famous .Saturday Evening Post writer.

"BELOVED VAGABOND" SOON

READY FOR RELEASE

"The Beloved Vagabond," an adapta-
tion of the famous stage play and widely
read novel by W. J. Locke, is being cut
and edited by John C. Brownell at the
Film Booking Offices. Carlyle Black-
well plays the lead of Paragot ; Albert
Chase plays Aticot, Madge Stuart as
Blanquette and Phyllis Titmuss plays
Joanna Rushworth. "The Beloved Vaga-
l)oncl" as a screen entertainment should be
exceedingly interesting. The picture leads
itself to prologue adaption, and sympathe-
tic nnisical setting. F. B. O. will r. lease
the production ' April 21.

Marshall Neilan has gatliered together
his famous staff of assistants and techni-
cal workers who have been with him for
tlie last three years, and has begun prep-
arations for the filming of Thomas
Hardy's "Tcss of the D'Urliervilles" for
tlie Goldwyn company. There arc- twelve
men to his staff besides a string <|uartel
to give inspiration.

Moving Along Movie Row

The local Vitagraph office has added

four members to its force. Catherine

Scott, assistant cashier, Jeanette Conant,

stenographer, W. M. Miller, salesman,

and Clara Ragland, inspector, are the

new "Vitagraphers."

Ik * *

Visitors at the office of the Standard
Filin Co. during the past week were
Mrs. Helen B. Wertenberg, Empress
Theatre, St. Joseph, Mo.: Mr. and Mrs.
F. A. Robison. Jewel Theatre, LaHarpe,
Kas. ; and J. C. Perry, ( )deon Theatre,
Coffeyville, Kas.

* * *

"Scaramouche" is playing its second
week at the Royal Theatre, Kansas City.
"The White Sister," another big Metro
picture, will open at the Royal Easter
Sunday, as well as at the Orpheum The
atre, Wichita, Kas.. and the Ori>heum
Theatre, Springfield, Mo.

* * *

The Linwood Theatre, Tarkio, Mo.,
has added a stage and dressing roonis to
the house in order to make room for
road shows and vaudeville. The house
has a capacity of four hundred and sixty
four.

* * *

J. C. McGowen. of the home office of
Associated First National, is in Kansas
City this week assisting in the installing
of a new sales system.

* * *

Charlie Sears was on Movie Row last
week, and contracted for some Univer-
sal pictures for his houses in Marshall,
Brookfield and Nevada, Mo.

* * *

M. L Shear has resigned his position
as salesman for A. H. Blank Film Enter-
prises. His successor has not been an-
nounced.

* * *

Judging from the countenances of var-
ious exhibitors we have met this week,
business is improving with the weather.
Ah-h-h ! this .Spring ozone is great !

* * *

The film boys are interested in base-
ball again. There's a story on this page
at the top of the first column telling all
about it. If you like to play ball, rustle
out your paraphernalia and come out to
the grounds every Saturday. It'll take
some of the kinks outa ye and do you
lots of good.

Win. Turner of the Panama Theatre,
Burlingame, Kas., was among the out of
town exhibitor visitors here this week.

* * *

Barney Shultz reports that finishing
touches are being put on his new Marl-
borough Theatre and that he expects to
open it about April 8. The theatre has
a 1000-seating capacity and is nicelv
equipped.

* * *

E. M. Boylston of Hiawatha. Kas., was

seen on Movie Row during the past week

* * *

Russell Borg and E, A. Westcott will
represent the Educational Film Exchange
at the exhibitors convention in Emporia,
Kas., April 1 and 2.

* ♦ *

"The Yankee Consul," Douglas Mac-
Lean's latest comedy feature will open
at the Newman Theatre May Z6.

* * +

E. C. Rhoden, manager of First Na-
tional, is still making regular trips to
the key towns in Kansas. Returning
from his last trip Saturday, Rhoden re-
marked that business was showing quite f
an improvement.

* * *

The local First National office has re-
ceived some large pictures of a few of
their stars, and they now hangr "u the
wall of the office in handsome frames.

* * +

A. H. McLaughlin and S. L. Haldeman
will be Metro's representative at the
Kansas exhibitors convention.

* * »

H. E. Corbyn. manager of A. H. Blank
Film Enterprises is out in the territory
again this week in the interest of "The
Santa Fe Trail" and other productions.

INTRODUCE CENSORSHIP

BILL IN OKLAHOMA SENATE

A bill has been introduced in the Ok-
lahoma State Senate providing for the
censorship of moving pictures.

The board would be composed of three
members appointed by the governor.
Members would serve for three years
with terms overlapping. The board
would have the power to censor immoral
and cruel pictures. It would be composed
of a chairman, a secretary and on other
member.

Cominjj Soon

VorofhlDmm
iMterliiers

AL CHRISTIE

Spec'ml <^eatures
for Hoiikinson Release

April 5. 1924

THE REEL JOURNAL

age oeven

The Record Breaking

SANTA FE TRAIL

Is Making it's Mark Everywhere

Here is a Partial L'st of Exhibitors Who Have Contracted for it:

Tackett Theatre,

Cotieyville. Ks.
Royal Theatre,

Macon. Mo.
Linwood Theatre,

Tarkio, Mo.
Bes'; Theatre,

Parsons. Ks.
Pastime Theatre,

Lincoln Center, Ks.
Biake Theatre,

Weblj City. Mo.
Cozy Theatre,

Junction City, Ks.
Columbia Theatre,

Kansas City. Mo.
Rex Theatre,

Toplin. Mo.
Pershing Theatre,

Joplin. Mo.
Star Theatre,

Ottawa. Ks.
Lyric Theatre,

.\bilcnc, Kas.
Liberty Theatre,

Mar\svi'lc, Ka-;.
Victoria Theatre,

Kansas City, Ks.
Royal Theatre,

Republic City. Ks.
Royal Theatre,

Salina, Ks.
Opera House

Wetmore. Ks.
Rialto Theatre

Alonett. Mo.
Royal Theatre,

Seneca. Ks.
New Grand,

PittsburK, Ks.
Star Theatre,

Nevada. Mo.
Ea<»le Theatre,

HerinPton. Ks.
Osa?e Theatre,

Kansas Citv, Ks.
Electric Theatre,

Inrlpuendence, Mo.
I*-is Theatre,

Kansas City. Mo.
Roanoke Theatre,

Kansas Citv, Mo.

^'t

ARROWpivsents

NEVA GERBER

with -Jack Perrin

TheQreatest ChapterPlay ofAllTime
Written

Lyceum Theatre,

Leavenwortli, Kas.
Hubbell Theatre,

Trenton, Mo.
Wichita Theatre,

Wichita, Kas.
American Theatre,

Kansas City. Mo.
St. John Theatre,

Kansas City, Mo.
Queens Theatre,

Kansas City, Mo.
Bancroft Theatre,

Kansas City, Mo.
Strand Theatre,

Hays, Ks.
Crystal Theatre,

Topeka, Ks.
Royal Theatre,

St. Joseph. Mo.
Marshall Theatre,

Manhattan, Ks.
Majestic Theatre,

Mulberry. Ks.
Grand Theatre,

Springfield, Mo.
Kelley Theatre,

lola. Ks.
Rex Theatre,

Arkansas City,
Baxter Theatre,

Novinger. Mo.
Strand Theatre,

Osage City, Ks.
Princess Theatre,

No. Topeka, Ks.
Eblon Theatre,

Kansas City. Mo.
Liberty Theatre,

Hutchinson, Ks.
Empire Theatre,

Sterling. Ks.
DeGraw Theatre,

Brookfield. Mo.
Rex Theatre,

Maysville. Mo.
Peoples Theatre,

Garnett, Ks.
Empress Theatre,

Ft. Scott, Ks.

Ks.

A. H. BLANK FILM ENTERPRISES

PHONE GRAND 5151

130 W. 18th St. Kansas City, Mo.

Page Eight

THE REEL JOURNAL

April 5, 1924

TRUE TAKES ISSUE ON

PRINCIPLES INVOLVED

Commenting on the recent action of
W. A. True and Carl Anderson in organ-
izing a Theatre Owners Distriljuting Cor-
poration under the laws of the State ot
New York, stockholders of the Theatre
Owners Distributing Corporation (of Del-
aware) have issued a statement, in part
as follows :

"The action is the more surprising when
we learn that Mr. True and Mr. Ander-
son formed this new company unbeknown
to the remaining stockholders and direc-
tors and officers of the Theatre Owners
Distributing Corporation and while Mr.
True and Mr. Anderson were both offi-
cers and directors of the company. It is
our purpose to use every means to pro-
tect the interests of the stockholders of
the Theatre Owners Distributin,'; Corpor-
ation (of Delaware) and to sec that the
moneys due this company from the An-
derson Pictures Corp., on account of dis-
tribution of the Theatre Owners Distri-
bution Corp., picture "After the Ball" will
be paid to the Theatre Owners Distribut-
ing Corp. (of Delaware) which has a con-
tract with the Anderson Pictures Corp.,
regarding same. * ♦ * We feel it is
manifestly unfair and an injustice to the
present stockholders of the Theatre Own-
ers Distributing Corp. (of Delaware) to
permit the use of the name of this com-
pany by Mr. True and Mr. Anderson."

In an interview, Sydney S. Cohen stated
that he personally wished Mr. True suc-
cess with any business enterprise, but that
he felt that the industry would be better
served if Mr. True and Mr. Anderson
were to use some other name for their
corporate business purposes than Theatre
Owniers Distributing Corporation. "As a
matter of fact the name of th2 corpora-
tion does not mean so much by itself. It
is the individualities associated with the
company and the effort exerted by them
that counts; but in this ca.e fifteen
months of time and considerable moneys
belonging to stockholders in different
parts of the country have been used in
advertising and exploiting the Theatre
Owners Distriljuting Corporation, and I
am firmly of the opinion that this name
belongs to those people who have ad-
vanced the moneys to defray the expenses
incident to the maintenance of the com-
pany."

That William A. True has thrown his
hat in the ring to fight to a Imish for a
realization of the broad co-operative plans
which he and other leaders exploited over
a year ago may be gleaned from extracts
of a letter which he wrote to Sydney S.
Cohen under date of March IS, 1924: "I
have at no time sought to dodge any of
the responsibilities which I assumed, but
quite to the contrary I have contriljute I
liberally of my money and my time to
protect and safeguard the interests of the
conipany and the investments of the min-
ority stockholders who had no vote and
no voice in the operation of the business.
W bile I was President of the Corporation,
I repeatedly attempted to clear the way
toward obtaining pictures for distribution.
That was the purpose for which we organ-
ized, but invariably I was blocked by my
fellow members on the Board, and at no
time did any one of them offer any sub-
stitute plan that could in any wise effec-
tuate the purpose of the corporation. * * *
As I have told you before, and as I told

them, I intend to take care of the exhibi-
tor stockholders of the Delaware corpora-
tion who were not on the Board and I
have no fear that my conduct in this mat-
ter will be misunderstood by any fair-
minded man."

MOUNTAIN GROVE THEATRE

HAS 15 PIECE ORCHESTRA

FIRST NATIONAL ACTS

ON PRINT SITUATION

Following the reduction of the price of
raw stock recently announced by East-
man, Associated J"irst National Pictures
announces a new policy by which they
will take advantage of the money saved
on raw stock to issue additional prints
on First National pictures.

''The print problem," stated E. A. Esch-
mann, general manager, "is to the motion
picture industry what the boUweevil is to
the cotton grower. The small exhibitor
has been the sufferer and despite the
most meticulous care the print which
reaches him after extended first runs was
not always in proper condition. With
the reduction of the price of raw stock,
an opportunity was offered and First Na-
tional is the first distributor to take ad-
vantage of it."

As a result of this new policy, First
National will have more prints in circu-
lation and conseiiuently the subsequent
run exhibitor will be assured of prints in
better condition. The exchanges will be
able to assign play dates closer to re-
lease dates so that the exhibitor may ob-
tain the greatest benefits from advance
publicity and national advertising. In the
instance of the big productions, with more
prints available, the smaller exhibitor can
announce his coming attractions closer
to kev city representation.

'A SOCIETY SCANDAL"

HAS BIG SELLING POINTS

"A Society Scandal," a Paramount
current release, has -nearly everything
that is necessary for a box office attrac-
tion. The star, the title, and the pro-
ducers are sufficient incentives to draw
the narrowest minded movie fan.

Gloria Swanson, who stars, wears gor-
.geous gowns, and her acting outshines
the good work she has done in past pro-
ductions. The good direction of Allan
Dwan. who made "Robin Hood," "Zaza,"
and "Bi.g Brother," the strong cast which
includes Rod LaRocque, Ricardo Cortez,
and others, the big scenes, and the splen-
did story — all help to make it a very inter-
esting picture.

The Newman Theatre, Kansas City,
played it last week with great success.

Few small town theatres in the United
States can boast of a fifteen-piece or-
chestra. The Missouri Theatre at Moun-
tain Grove, Mo., has the distinction ot
being one of the few. Film salesmen
state that W. Paul Bowlin, manager ot
the Missouri, is having unusual success,
and that the orchestra has become a pop
ular feature of his house.

The instruments present in the Missour
orchestra include a piano, two cornets
three saxaphones. two clarinets, twc
trombones, a bass horn, two alto horns, .-
marimbaphone, three violins, a cellc
drums, and bells, some of the player
"doubling" on instruments.

Mr. Bowlin has added much to the at
traction of the house since he becam
manager fourteen months ago. He ha
given the patrons the best pictures, an
prior to his introduction of the fifteen
piece orchestra, he furnished entertain
ment with an orchestra of eight pieces.

FAMOUS AUTHORS LISTED

IN UNIVERSAL'S 3

.Although the first half of Univer-
"36", as announced a few weeks ago, c
tained several photoplays written origii
ally for the screen and by authors not n:
tionally known, the greater percentage (
Universal's "36" will be books and pla>
or published stories written by worlf
famous authors.

Among the writers of world-wide fam
are I. A. R. Wylie, who wrote Mary Phi
bin's picture "The Inheritors," is an ai
thoress equally well known in Englai
and in America. "Courtin' Calamity"
Saturday Evening Post story which h
been made into a comedy drama for Ho
Gibson, was written by William Dud!'
Pelley. Earl Derr Biggers. who wro
"Love Insurance," the novel from whi-
Reginald Denny's "The Reckless Ag
was adapted, is equally well-known as
novelist and a playwright.

Wadsworth Camp, who wrote "The Si
nal Tower," which is a starring vehic
for Virginia Valli, is a magazine writ
whose works have been found exceptii
ally well adapted to moving pictures. M
Frances Hodgson Burnett, Perley Poc
Sheehan. Booth Tarkington, who cont
butes "The Turmoil"; Byron Morg:
Kathlyn Norris, whose novel "Butterf!
will be adapted, Mary Roberts Kinetiai
and George Barr McCutcheon are othi
who have stories represented on the U
versal schedule.

?BEmj COMPSON

MIAMI"

^n Alan CrcslaudPrcducUcn

- A-C(iuce(l hij 'Gilford Cinema Ccrfj.

J/?/ HODKINSON RELEASE
Season 1924-1925 Thirty-firet RunPictm-es

April 5. 1924

THE REEL JOURNAL

Page Nine

For a Season of Prosperity

A Few Achievements
of the past season

"Penrod and Sam"
"Circus Days"
"Ashes of Vengeance"
"Potash and Perhiiutter"
"Flaming Youth"
"Ponjola"
"Black Oxen"
"Eternal Citv"

First National Pictures

Quality products always
command the market!
First National IS First

Pledges for the
coming season

"Why Men Leave Home"
"Song of Love"
"When a Man's a Man"
"lioy of Mine"
"Love Master"
"Enchanted Cottage"
"Lilies of the Field"
"Flowing Gold"

Harold Bell
Wridht's

powerful ^% novel

"When
a Man's
a Man '

n,4i)0,fXJ0 copies sold)

"It IS as I wrote it."

Harold Bell Wright

A HxAt national Attraction

See it when attending the CONVENTION

STRAND THEATRE, EMPORIA, KANSAS— MARCH 31— APRIL 4

ASSOCIATED FIRST NATIONAL PICTURES, Inc.

age

I en

THE REEL JOURNAL

April 5, ic

NATIONAL CONVENTION

DATES SET FOR LATE MAY

Announcemont is made that tlie Motion
Picture Theatre Owners of America have
removed their offices from 132 West 43rd
Street, New York City, to 25 West 43rd
street, the National Association Building.

At a meeting of the Convention Com-
mittee, held at the new offices on Wed-
nesday, March 19th, the dates of the con-
vention were set as Tuesdav, Wednesday
and Thursday, May 27, 28, and 29. The
National officers, board of directors and
executive committee will meet on Mon-
day, May 26, for the submission of re-
ports and final convention plans.

Full arrangements for the National
Convention at Boston are being made.
Committees on Transportation, Conven-
tion hotels, program, entertainment, etc.,
are now being designated and detailed
announcement of same will be made next
week.

A NATIONWIDE INTEREST

IN LLOYD'S "GIRL SHY"

ACTION MARKS F. B. 0.

PRODUCTION ACTIVITIES

In striking contradiction fif all reports
of a Hollywood slump, is the rush of pro-
duction activity at the big F. B. O. stu-
dios.

Not only arc the F. B. O. units in ac-
tion, with .\1 Santell directing Matt Moore
and Patsv Ruth Miller in "Fools in the
Dark" and Mai St. Clair directing Al-
berta Vaughn in "The Telephone Girl"
series, but there are a number of inde-
pendent units in operation.

Ruth Roland, directed by Tod Brown-
ing, is making "Dollar Down" for Co-
.A.rtists Productions; Doug MacLean is
producing another comedy along the lines
of "Going Up" and "The Yankee Consul,"
called "Never Say Die;" Emory Johnson
is completing his fifth attraction for F.
B. O. tentatively titled "Swords and
Plowshares" from his mother's story, fea-
turin.g Mary Carr and Johnnie Walker;
Chester Bennett is preparing to film a
new production starring Jane Novak;
Charles Seeling has just completed "Yan-
kee Madness," starring Billie Dove, Wal-
ter Long, George Larkin and others ;
Richard Talmadge has just finished his
second comedy-drama for Truart, which
was directed by Jimmy Home; Harr\'
Carey is at work in the second of his
series of Hunt Stroniberg Productions
and other stars of note will begin soon.

■feiill see 5(smcfhjn^
you never saw before

at"3dCIocK in
the Morning"

ANOTHER BOX OFFICE WINNER

From
ENTEPRISE DISTRIBUTING CORP.

Following the announcement last week
of the release of Harold Lloyd's latest
comedy "Girl Shy" on Easter Sunday, the
Pathe Home Office reports that they
have received a veritable deluge of com-
munications from exhibitors in connec-
tion with the new comedy. They state that
a great many of these communications
hailed the title "Girl Shy" as being ad-
mirably suited to exploitation and express-

ed their determination to spare no ef
in the proper presentation of the sub
in their respective localities.

.\ccording to many of the comniun
tions. fans who have followed LIo
past successes ask the question as
whether he can maintain the pace in
new production. Pathe officials exp
the conviction that Lloyd in "Girl S
will not only satisfy his great armj|
admirers all over the world that he i
and does maintain, but will set a
mark in the field of comedy enterti
ment.

Bargains Not Always Economy

— But \n a Foto-player it is.

We have a Style 20 — just like new and guaranteed ex-
actly as we guarantee new ones.

On this instrument there is a positive

Saving of $1125

We have clso a Style 35 Foto-player Pit Organ, with all
traps that would be required to play any kind of a pic-
ture. On this Organ there is a

Saving of Almost One-Third

— and it carries the same guarantee as a new organ.
Payments as low as

$10 a Week

Small payment down. We pay the freight and make de-
livery.

In addition we have some amazing bargains in Pic-
ture Show and Cafe Automatics. Full particulars gladly
furnished on request.

J. W. Jenkins' Sons Music Co.

1015 Walnut Street

Kansas City, Mo.

1%.!^ Coming ^on- W^njffktVwT

in a

%ank cyoods

special ^prodnction

">HODKINSON
RELEASE -«.

xchan^es

ffht and main
ay dates to a mighty

d — phened and
Ascliers bi^
roduciion '—

'ing ELLIOTT DEXTER, Mildred Harris and great cast

iven't secured your play dates on "BY DIVINE RIGHT" better do >o without delay. Here's a big time
s production along the theme of "The Miracle Man" that is bound to pack 'em in, please them and send

I out boosting for the picture- and for your house. Your nearest F. B. O. Exchange will give your request

' e attention.

.M BOOKING OFFICES

OF AMERICA, Inc.

Snower BIdg., Kansas City, Mo.

3312 Olive St., St. Louis, Mo.

127 So. Hudson St., Oklahoma City.

106 S. Cross St.. LiltU Rork. Ark

Page Twelve

THE REEL JOURNAL

April 5. 192

Kansas City Trade Directory

Here is a List of Leading Film Exchanges and Dealers of This Territory.
Deal With These Recognized and Established Firms.

EXCHANGES

NATIONAL DISTRIBUTORS

ASSOCIATED EXHIBI-
TORS, Inc.

Ill West 17th St.

Dan Martin, Manager

V. D. Shea. Booker

'JV-Ieplione — Harrison 8645

ASSOCIATED FIRST

NATIONAL PICTURES,

Inc.

1712-14 Wyandotte St.

E. C. Rhotien, Manager

T. O. Byerlc, Asst. Mgr,

Ral|ih J. Heft. Booker
Telciihonc— Harrison 8623

,A
FILM

H. BLANK
ENTERPRISES

130
H. E.
J. T.
Teleph

West 18th St.
Corhyn, Manager
O'Ncil, Booker
me^Crand 51.S1

FILM
OFFICES

BOOKINC
of AMERICA.

Inc.

Snower Bldg.. 18th & Bait.

Roy E. Chiircliill. Mgr.

Charles Oliver. Booker
Telephone — Harrison 3257

FOX FILM CORPORA-
TION
1901 Wyandotte St.
M. A. Levy, Manager
.\. M. VanDyke. Asst. Mgr.

Ed. Soliz. Booker
Telephone — Harrison 7253

t^.OLDWVN-COSMO-

POLITAN DIST. CORP.

Snower Bldg., I8th & Bait.

W". E. Truog, Manager

W. C. Haynes, .Asst. Mgr.

"fiih" Jones. Booker
'Itlcplione — Harrison 3725

W. W. HODKINSON

CORPORATION

111 West 18th St.

Charles Knirkerhockcr.

Mgr.

C. M. Parkhurst, Booker

Telephone — Harrison 0919

METRO PICTURES
CORP.

1706-08 Wyandotte St.
A. H. McLaughlin. Mgr.
Telephone — Harrison 7030

PATHE EXCHANGE.
Inc.

Ill West 17th St.
C. C. Vaughan. Manager

V. D. Shea, Booker
Telephone — Harrison 8645

SELZNICK DISTRIBUT-
ING CORPORATION

1820 Wyandotte St

M. A. Tanner, Manager

L. B. Lewis, Booker

Telei)hone — Harrison 9180

UNITED ARTISTS

CORPORATION

7th Floor Davidson Bldg.

F. B. McCracken, Mgr.

L. J. Doty, Asst. Mgr.

Clair Woods, Booker

Telephone— Grand 1822

UNIVERSAL FILM

EXCHANGE

1710 Wyandotte St.

Les W. Weir. Mgr.

L. E. Harned, Booker

Telt phone — Harrison 5()24

VITAGRAPH, Inc.

ird Floor Davidson Bldg.

C. A. Shultz. Manager

C. W. Allen, Asst. Mgr.

L. F. Durland, Booker

Telephone — Harrison 8304

STATE RIGHTS

CRESCENT FILM CORP.

115 West 17th St.

M. A. Kalin, Manager

R. L. King. Booker

Telephone — Harrison 4661

ECONOMY

FILM SERVICE

The Mail Order Exchange

No Contracts

117 West 17th St.

Bernard C. Cook, Manager

Telephone — Harrison 4661

FILM CLASSICS, Inc.

115 West 17th St.

Al Kahn. Mana.ger

R. L. King, Booker

Telephone — Harrison 4liU\

r REFERRED
PICTURES

115 West 17th St.
Syd Rosenthal, Manager

R. L. King, Booker
Telephone — Harrison 4661

RICHARDS & FLYNN

FILM EXCHANGE

113-115 West 18th St.

N. J. Flynn, Manager

Fred Tlioinpson, Booker

Teleplione — Harrison 8351

STANDARD FILMS

111 West 18th St.

F. J. Warren, Alanager

Jack Langan, Booker

Telephone — Grand 1318

EQUIPMENT.

COLE THEATRE

SUPPLY CO.

Powers Machines

109 W'est 18th St.

T. F. Cole, Manager

Telephone — Harrison 2231

CHAS. M. STEBBINS

PICTURE SUPPLY CO.

Motiograph DeLnxe

Machines

1818-22 Wyandotte St.

C. M. Badger, Manager

Telephone — Grand 0134

YALE THEATRE

SUPPLY CO.

Simplex Machines

108 West 18th St

C. D. Struble, Manager

Telephone— Grand 2923

K. C. SCENIC CO.
Drops and Curtains of

all Kinds

24t]i & Harrison Stv

'I'elei)hone — Harrison 273i

L. E. FORESTER & CO.

"The Best Rubber Stamps"

24-Hour Service

703 East 8th Street

Telephone— Victor 9129

THE KEYSTONE

PRESS

Printing For the Trade

Heralds, Programs, Etc.

1 9th & Wyandotte Sts.

Telephone — Delaware "76.

This directory will be published in the first issue of each month. Changes
of copy must be in our office one week in advance of publication date.

15. 1924

THE REEL JOURNAL

Page Thirteen

PATRONIZE

THESE RELIABLE BUSINESS HOUSES— THEY GIVE
SPECIAL SERVICE TO THE FILM TRADE : :

lOLLER BROTHERS

THEATRE ARCHITECTS

1 Palace Bld^. 531 Douglas Bldg.

nsas City, Mo. Los Angeles, Calif.

^ 8'*aw/ Walnut -Kansas City

m FerfectPlat&foran
m printing Mpom

^ -"on time'service

^ Main 4-7 07

1^^^ 4 U PCTOUS - J L.STEPHENSON - W C SOOC^OS

HOTEL
BRAY

121h Street and
Baltimore Ave.
Kansas City, Mo.

It's foolish
to pay more

--and
risky to

pay less.

Absolutely
Fireproof

150 Outside Rooms

with Bath
$1.50, $2.00, $2.50

:eep your

,OBBI ES
iRIGHTER

SHURE-BRITE

f»

The newest brass polish works quicker, shines brighter,
costs less. Used by Frank Newman's Royal Theatre.
Westgate Hotel. Brav Hotel, Unity Inn and others.
$1.00 Per Gallon, Prepaid

SHURE CHEMICAL PRODUCTS CO.

304 West 9th Street

Kansas City, Mo.

PRINTING FOR THE TRADE

Keystone Press

19th & Wyandotte Sts., K. C, Mo.

Opera Supply Company

601 Shukert Building

KANSAS CITY, MO.

DISTRIBUTORS

Guaranteed, Non-breakable Steel
Standard Opera Chairs.
THE CHAIR THAT'S ON THE

SQUARE
Lowest Prices Quick Delivery

On Any Occasion —

"Say It With Flowers"
THE OWL FLORISTS

BILL LEVY

14 East I2th St. Kansas City, Mo.

Phone Harrison 4791

Announcing

OUR NEW LOCATION

1818-22 Wyandotte Street

TELEPHONE-GRAND 0134

SCHAS. M. C
TEBBINO

PICTURE SUPPLY CO.

Distributors of yiOTlOORKVW DE U5XE Projectors

Page Fourteen

THE REEL JOURNAL

April 5, 192'!

ST. LOUIS TRADE EVENTS

SELZNICK TO PRODUCE

IN ST. LOUIS— RUMOR

It is rumored in St. Louis that the Selz-
nick interests may estabhsh a produc-
tion unit in this city. Lewis J. Selznick
visited St. Louis March 19 and 20, and
he made a thorough examination of the
studio of the General Film Manufactur-
ing Co. of which Harry F. Tacke and
Romaine Fielding are the heads.

At the local Selznick offices it was
stated that Mr. Selznick merely paid a
social call to the city to visit his friends,
and although he made a complete inspec-
tion of the General studio it w-as denied
that a contract had been considered for
the General Film Co. to produce for Selz-
nick distribution.

However, those of authority insist that
Mr. Selznick isn't in the habit of paying
1000-mile social calls. The fact that Selz-
nick didn't sign the visitor's register at
the General Film Company's studios also
is regarded as having some significance.

OPENING OF NEW THEATRE

MARKED BY CELEBRATION

The Hurley B. Gould Enterprises open-
ed their new 750-seat Avalon Theatre.
Lawrenceville, 111., on Monday. March 17,
the St. Louis film exchanges being rep-
resented 100 per cent at the grand open-
ing festivities.

Herbert Krause, St. Louis manager of
Paramount had been appointed a com-
mittee of one by the St. Louis Film Board
of Trade to make arrangements for the
visit to Lawrenceville and fixed matters
so that the managers and others who de-
sired to make the trip lost but four hours
from their work.

Due to his efforts a special sleeper and
diner for the St. Louis film colony was
hooked on to the Baltimore & Ohio rail-
road's crack non-stop St. Louis-New
York train which makes a brief stop for
a change of engines in Lawrenceville.

Mr. and Mrs. Gould met the delegation
at the station with a fleet of automobiles
and the entire party was then taken to
Mrs. Gould's famous paddock to view her
bevy of thoroughbred race horses. The
Gould stable is known wherever the bob-
tails run.

The theatre opened to capacity business
with "Scaramouche" as the feature at-
traction. The lobby was filled with beau-
tiful floral tributes from leading business
and professional men of Lawrenceville
and vicinity, as well as the usual congrat-
ulatory messages from leaders of the film
world.

Following the show the Goulds were
hosts at a banquet Lawrenceville city of-
ficials and the St. Louis film men being
the guests of honor. Covers were laid
for sixty people. A special orchestra
furnished music for the occasion. The
dinner was followed by a dance and card
party.

Lawrenceville will long remember the
opening of the Avalon which is indeed a
credit to the tow^n and to its owner.

By David F. Barrett

BRIGHT BITS

and
NEWSY NOTES

special boat built to make the 8,000 mil
journey in quest of his object.

D. J. Shea who formerly worked for
F. B. O. at Salt Lake City has been add-
ed to the local Universal sales staff.

Gerald E. Akers, district manager for
Universal has gone to Chicago to attend
a sales conference.

C. D. Hill, manager for W. W. Hodkin-
son Corporation has added three new
salesmen to his contract chasing staff.
They are J. S. Safferty and Chester H.
Stewart, formerly with Lhiivcrsal and
William Keller who until recently worked
for Educational out of Minneapolis.

Harry Graham, manager of the St. Louis
Pathe office has announced that the Mis-
souri Theatre. Grand and Lucas avenue,
will have the St. Louis first-run of Harold
Lloyd's new classic "Girl Shy." It has
been set in for an early April showing.

Miss St. Louis (Charlotte Nash) who
was the sensation of the last Atlantic
City Beauty Pageant, losing first honors
because the judges thought it would be
out of place to pick a bobbed hair beauty
for Miss .America has insured against
"scarring or other blemish" in the sum of
$100,000 the beautifully seductive dimples
that captivated all who saw her. The
big policy wasp laced through Lloyds of
London. Miss St. Louis, a protege of
Romaine Fielding of the General Film
Company may appear in movies next
Summer.

Out-of-town exliibitors seen along Pic-
ture Row during the past week were :
C. E. Brady, Broadway Theatre, Cape
Girardeau, Mo.; Green Luttrell, Majestic
Theatre, Jacksonville, 111.; C. C. Calvin,
American Theatre, Washington, Mo. ;
Charles Goodnight, Desoto, Mo.; F. M.
Francis, Lincoln Theatre, Charleston.
Mo.; O. W. McCutcheon, Sikeston, Mo.;
Jim Reilly. Princess Theatre. Alton, III.,
and Tom Reed, Duquoin, 111.

A. J. McAllister, representing the Lee
Bradford Corporation of New York on
March 19 closed a contract with the Co-
lumbia Picture Corporation of St. Louis
whereby their organization obtains the
Eastern Missouri and Southern Illinois
rights to ten selected feature pictures.
The stars in the new series include Mae
Allison, Richard Travers, Johnny W'alker,
Jackie .Saunders, Zenith Keith and Mon-
tague Love. The release days on the
pictures have not been set.

The Mississippi Valley Waterwav .As-
sociation of St. Louis has been invited to
sponsor a trip to be made to t!ie Smith
Sea Islands by Former Mayor William
Hale Thompson of Chicago next July to
take motion pictures of fish that climb
trees. Thompson bet $25,000 that he can
obtain views of such fish, and is having a

Phil Cohen, owner-manager of th
Lyric Theatre, East St. Louis, has close I
a deal with the Columbia Picture Corpor i
ation of St. Louis whereby he paid $10, ;
000 for the East St. Louis first-run right • ,
on the entire 1924-25 output of speci; : i
features to be released by the exchang(
The Lyric is the largest theatre in th
Southern Illinois metropolis.

The question of Sunday closing of a
theatres in Dixon, 111., is to be submitte
to a vote of the citizens of that town o
April 1. The City Commission at a n
cent meeting refused to pass a "blue" oi
dinance that would have closed all amus.
ment places on Sunday, presented b
church organizations. The commissionei
decided that an election was the best wa
to settle the problem.

The Columbia Picture Corporation (I
St. Louis has been issued a certificate (I
incorporation by Secretary of Stall
Becker. The capital is $10',000 and thl
company is authorized to buy, sell, rerT
and lease motion picture films, etc. Tfc
incorporators are Barney Rosentha
Steinberg and Robert G. Taylor. PricL
to forming their own exchange Rosenthal
Steinberg and Taylor were in charge <|
the St. Louis office for Universal PiJ
tures. They recently closed a lease o|
the present Metro quarters in the Pla
Hotel building as a permanent locatj
for their exchange.

Larry Demuth, student president,
Edmonds Yarbrough and Leslie Aarq
students at Missouri University. Colli
bia. Mo., were arrested on March 22
throwing an egg at an actor playing 1
the Columbia Theatre, Columbia t™
night of March 19. They gave bond {(j
their appearance in Police Court on
27 to answer a charge of peace distuj
ance. Officials of the University
take a hand in punishing the culprits.

Shelbyville, Mo., motion picture to
atrc was damaged in a fire which
$50,000 damage in the business sectioni
that town on March 19. The fire star!
in a garage building. The post off
was also damaged.

CHANGES AT PARAMOUNT.

William F. DeFrenne, sales manaj
for the local Paramount office has bfl
transferred to Louisville, Ky., to work •
of the Indianapolis exchange. Later i^
said he will take charge of the exchaii
Paramount plans to open in Louisvtj
A. L. Baggott for the past four yea
Southern Illinois salesman has been pB
moted to DeFrenne's old position.

George Gambrlll, well known
newspaper man and motion picture cri9
on April 1 will assume charge of the e:|
ploitation department of the local Fag
ous Players-Lasky office. Prior to
entrenchment program of the Paramoij
organization Gambrill handled the exploij
ation in this territory.

April 5. 1924

THE REEL JOURNAL

Page Fifteen

:: BOX-OFFICE REPORTS ::

FAMOUS PLAYERS
Her Gilded Cage, Gloria Swaiison — A
lair production that played to a fair busi-
ness. — J. C. McKee, Electric Theatre. Bol-
ivar, Mo.

FIRST NATIONAL
Woman Conquers, Kathorine MacDon-
ald— Splendid. Book it.— Ira D. Cooley,
Peoples Theatre, Spickard, Mo.

The Hottentot, Douglas MacLean— It
you want to fill your house, book in this
one. More excitement than any picture.
— E. D. Larson, Peoples Theatre, Moran
Kas.

Omar The Tentmaker, Guy Bates Pes'
— Very strong. Pleased everyone. A big
picture that will get good money.— Ira D.
Cooley, Peoples Theatre, Spickard. Mo.

Skin Deep and Brawn of North^If
business is poor, book in these two pic-
tures and they will fill your house. — E. D.
Larson. Peoples Theatre. Moran, Kas.

Deuce of Spades, Charles Ray— Excel-
lent. Good box-office stand-up.— Ira D.
Coolev. Peoples Theatre, Spickard, Mo.

Rose of the Sea, .Anita Stewart— Very
good for any small town theatre. — Ira D.
Coolev. Peoples Theatre, Spickard, Mo.
F. B. O.
When Love Comes, Helen Jerome Edd,-
A very good picture, typical of "the old
home-town stuff." It pleased my audi-
ence.— H. M. Welk, Star Theatre, Al-
toona, Kas.

Judgment of Storm, -All Star— It's great
Book it todav. Ran it a week. Give ui
more like it.— Martin Finkclstein, Apollo
Theatre, Kansas City, Mo.

Fighting Blood, Geo. O'Hara— They are
gocd and draw we'l. Bool; them. Small
towns go for it.— Ira D. Cooley, Peoples
Theatre, Spickard, Mo.

Fighting Blood, Geo. O'Hara— 1 did not
havem uch faith in this series, for my
patrons: in fact, started them off with
the poorest business this year. But with
the third round on now 1 hear people
commenting on it that I least expected.
It's going over big_.— H. M. Welk, Star
Theatre. .■\Uoona. Kas.

VITAGRAPH
On the Banks of the Wabash, all star
-There's one thing about Vitagraph.
thev don't put a blanket mortgage on

your theatre to pay for the picture. We
did more business on this picture than
on many others from other exchanges
that cost us ten times as much. V'ita-
graph Okey. — C. C. Vaughan. .Art The-
atre. K. C, K.

Horseshoes, Larry Semon — Semon
comedies are always good. We only wish
that other companies could be relied up-
on for good consistent pictures as we
can rely on Vitagraph. If some other
company had Semon the prices would be
out of sight. — C. C. Vaughan, Art The-
atre, K. C, K.

Midnight Alarm, .\li( e Calhoun — .\
dandy picture. A thrilling fire scene as
well as a good story. Price right. Very
few people saw it. but the Lord knows
it's not m\' fault nor the picture's. Town
is busted. Patrons all said, fine, fine. —
G. A. Kahn, Ellis, Kas. Crystal Thearte.

Masters of Men, .'Mice Calhoun — Pat-
rons well pleased. Best yet. No busi-
ness. No money here. I consider it a
crime to show such a wonderful picture to
so few people. Makes me feel like put-
ting a lock as big as a box car on my
theatre door. — G. A. Kuhn, Crystal The-
atre, P'llis. Kas.

Banks of the Wabash, Mary Carr —
Eine picture. Good drawing card. Won-
derful picture. Drew good business and
pleased. All Vitagraph pictures are good.
Have played most of their specials. Will
make money any place. Can be bought
at a let-live price and Vitagraph will
treat you fine. Book all of them. — J. M.
Bailey, Waverly, Kas., Bailey Theatre.

Pioneer Trails, Cullen Landis — Great.
If some exchanges owned this picture
they would charge $100.00 for it. Vita-
graph wants your business and will give
you courteous treatment in return. Buy
it. None has one better than this. — J. M.
Bailey, Bailey Theatre, Waverly, Kas.

WARNER BROS.

Little Church Around Corner, Claire
Windsor, Kenneth Harlan — We need
more like this to please the small towns
and put pictures where they will not only
get cash but help the people. — Opera
House, St. James, Mo.

Mail in Your Film Report Today For the Next Issue

THE REEL JOURNAL,

19th & Wyandctte, Kansas City, Mo.

My opinion on pictures recently played here is as follow-:

Title

Star Producer.

Remarks ■

Title

Star Producer

Remarks

If Every Exhibitor Does His
Duty There Will be No Mediocre
Pictures

City

Theatre ..
Exhibitor

Fo.x Film Corporation has completed
the screen version of "It Is the Law" at
their Eastern studios. Arthur Hohl, who
idays the dual role of .Albert W'oodruff
and "Sniffer" was the originator of the
role in the stage play.

CURRENT RELEASES

ASSOCIATED FIRST NATIONAL

Tlie Marriage Cheat. Li-atrice .!">'.

CRESCENT

Built on a Bluff, Sid Sniilli (2).
Felix Loses Out (1).

EDUCATIONAL
Killing Time, Hamilton Comedy (2).
Safe and Sane, Christie Comedy (2).
Kinograms. two each week.

ENTERPRISE

Bandit of Painted (Julch, Roy Stewart (5).
Crooked to the End, Mack Sennett Star Com-
edy Cast (2).

FAMOUS PLAYERS

Peter the Great, all star.

FOX

Arizona Express, Special (7).
Slippery Decks. Educational (1).

GOLDWYN

Tlut-e Weeks, dmrad Xatjfl, Aline Pringle (9).

METRO
Revelation, Viola Dana (6).

PATHE
Swifl and Strong, Grantland Rice Sportlight
(1).
Frien<l Husband, Snub Pollard (1).
Seeing Things, Our Gang (2).
Runnin' Wild. Aesop's Fable.
Birds of Passage (3).
Leatherstocking Tales, Ep. J.
Pathe Review No. 14.
Topics of the Dav, No, 14.
Pathe News, Nos. ."iO-,^!.

STANDARD
Up and At 'Em. lack Perrin (5).

UNIVERSAL
The Dancing Cheat, HerbL-rt Rawlinson (5).
The Law Forbids, Baby Peggy (6).
Fast Ex[iress, Ep. 5.
Checking Out. Harry Sweet (2).
International New-^, two each week.

CLASSIFIED

ADVERTISING

Two Cents per Word Payable in Advance
No Ads Accepted for Less Than 50c.

FOR SALE

Simplex motor drive, arc light. A 1 condition.
Guaranteed. New Intermittent. $180.00, with
rewind and extra reels. E. Dewhirst, Beverly.
Kas. 4-5

FOR SALE

G'toti ilu-.itrc ill cinint -. scat tuwn. Every-
thing in first class condition. No competition.
Priced right. Menefee & Sons. Hoxie. Kas. 4-5

WANTED

Theatre in town less than 3.000 population.
Give full particulars first letter. Cash proposi-
tion. .Address Geo. B. Wooldridge, Milan. .\Io.

POSITION WANTED

Position wanted as manager of theatre; sales-
man or representative of some good film ex-
change. Would consider renting or leasing a
good paying theatre. Age 25. Married. 5 years
theatre and film experience, Reasonable salary
or commission. .References. .Address A. W..
Reel Journal. 3-29

FOR SALE

At a bargain, an unusually good small town
theatre. No competition. Equipped for pic-
tures and legitimate. Everything first class.
.Address J. W.. Reel Journal. 3-29

LEASE OR RENT

W'anted to lease or rent, picture theatre in

the Kansas City exchange district. Give full

particulars first letter. Address L. J., Reel

Journal. j-29

FOR SALE OR TRADE

Three large Direct Current Fans, almost ne'W.
Will trade for A. C. Current fans or sell reason-
ably. Address R. E. Nicholas, New Cozy The-
atre. Osage City, Kans. 3-22

POSITION WAPfTED

Wanted a position running a movie machine;
3 years experience; can give A-1 reference.
Would consider managing theatre. J. J. Pivonka.
Dighton, Kas. 3-22-29

Ybu exhibitors wiio are fed m

on ordinary piclures and who

wani someAinl rliat will ei@cl"

rif y your l»ox office as well aj

youriMlrons, read wliartlii

film men say of

a T. Hayes Hunter production|written by Basil King, played by an all star cast

that you can boost to the skies

MARY CARR - TYRONE POWER - EDMUND BREESE
EFFIE SHANNON - SARA MULLEN

"Moving Picture World" said: "Again F. B. 0.
scores . . . scenes that the camera's eye could
not overplay from standpoint of audience in-
terest . . . excellent subject for any house
. . . exploitation from almost any angle."

"Movie Weekly" said: "DAMAGED HEARTS
is one of the most unusual pictures we have
ever seen . . . different in its locale . . .
assuredly out of the ordinary ... If the ordi-
nary pictures bore you, have a try at 'Damaged
Hearts'."

What More Can You Ask For?

What more can you ask? A. T. Hayes Hunter production, written by the celebrated Basil King, one of
the world's greatest living writers . . . Tremendous possibilities from audience interest in exploitation
of character of Hunchback . . . Big time press sheet packed with wonderful ideas . . . remarkable
paper . . . everything set for money making for you.

FILM BOOKING OFFICES OF AMERICA, Inc.

Snower BIdg., Kaiuas C!ty, Mo. 127 S. Hudson St., Okla. City, Okla.

3312 Olive St., St. Louis, Mo. 106 S. Cross St., Little Rock, Ark.

VOL VH— Na 16.

April 12. 1924

PKJCE TEN CEMTS

THE 100 PER CENT MOVIE FAN.

Lariuil. Kas.. (To The Star:) Sam
Parker, janitor of the Presliyterian
church of tliis city, has planned a trip to
Oregon for several weeks, but has de-
layed it because he did not want to miss
any of the episodes of a moving picture
serial at one of tlie local theaters. The
last episode will be shown Saturday night,
and Mr. Parker expects to leave imme-
diately for Oregon, happy in the assur-
ance that he hasn't missed anything. Mo-
tion picture exhibitors everywhere will
be glad to have this eloquent testimonial
as to the pulling power of serial pictures

— From The K. C. Star.

Pathe Exchange, Inc.

C. C. VAUGHAN, Branch Manager

I I 1 West I 7th Street Kansas City, Mo.

PUBLISHED EVERY SATURDAY, 19TH & WYANDOTTE, KANSAS CITY, MO.
BY REEL JOURNAL PUBLISHING COMPANY TWO DOLLARS A YEAR

1 N every city, town, village and hamlet, people have heard of the sensationally successful
'•stage play "THE UNKNOWN PURPLE" by Roland West and Carlyle Moore.

Now you get it, with all magic lure of mystery, greatly enhanced as a photodrama.

Advertise "THE UNKNOWN PURPLE" as a picturization of the great stage version,
only far more thrilling, gripping and entertaining. You have Henry Walthall to talk about,
Alice Lake, Stuart Holmes, Ethel Grey Terry, Helen Ferguson and a host of other screen
favorites. Because of its extraordinary qualit'es, Roxy Rothafel, of the world's largest and
finest theatre, the Capitol, picked "THE UNKNOWN PURPLE" from a number of big-time
productions that were his to choose from. Waste no time in arranging your play dates NOW

^ruar^^"^^

fjfxeS'eri

hffe^^

■tSettin
t_-/

FILM BOOKING OFFICES OF AMERICA, Inc.

Snower BIdg., Kansas City, Mo.

127 So. Hudson St., Okla. City, Okla.

Exchanges Everywhere "P °''^^ ^'■' f- \°}''^' ^°

^ ' 106 So. Cross St., Little Roc

k, Ark.

AprU 12. 1924

THE REEL JOURNAL

Page Three

((

MAN

By GEORGE RANDOLPH CHESTER
with

DUSTIN FARNUM

and

PATSY RUTH MILLER

Romance of a Modern City Cave-Man and a Society Bred Girl

A David Smith Production

"BORROWED HUSBANDS"

with

FLORENCE VIDOR

ROCKCLIFFE FELLOWES
EARLE WILLIAMS
ROBERT GORDON

A David Smith Production

"BETWEEN FRIENDS"

LOU TELLEGEN

By ROBERT W. CHAMBERS
with

NORMAN KERRY

(Courtesy Universal Pictures Corp.)

ALICE CALHOUN STUART HOLMES

ANNA Q. NILSSON

J. Stuart Blackton Production

NOW BOOKING

ST.
3312
C

Mgr.

ALBERT E. SMITH president

KANSAS CITY
17th and Main Sts.
C. A. Schultz, Mgr.

'agf

'uur

THE REEL JOURNAL

■April 12, 1924

PUBLISHED EVERY
SATURDAY AT

NINETEENTH

AND

WYANDOTTE STS.

KANSAS CITY, MO.

Telephone

Delaware 9763

SAINT LOUIS

Representative

DAVID F. BARRETT

,5748 Meramec St.

BEN SHLYEN
Publisher and Editor

New York Office

TOM HAMLIN, INC.

1540 Broadway

Kansas Convention a Success

Retiring President Makes Valuable
Recommendations; to Con-
tinue Music Tax Fight.

A representative and god attendance

A reprcsenteative and good attendance
like convention ever held by the organiza-
tion may well describe the Sixth Annual
conclave held l)y the Motion Picture The-
atre Owners of Kansas at the Broadview
Hotel, Emporia, Kans., on April 1 and 2.
Every matter of business was carried
through on schedule time and there wa .
attendant an enthusiasm, which, at the
finish of each session, resulted in accom-
plishment. It was a real liusiness con-
vention. And much credit snould be
given the officers of the organization for
their able handling of the convention af-
fairs.

The First Session

The first session was opened promiitly
at 11 o'clock Tuesday morning and alter
a brief talk President R. G. Liggett re-
cjuested R. R. Biechele'to take the chair.
Walter Gunsolly, President of the Em-
poria Chamber of Commerce, turned over
the key of the city to the convention
body. Mrs. Wetmore, President of the
Kansas State Parent-Teachers Associa-
tion, on behalf of her organization,
thanked the exhibitor body for the reso-
lution passed at their last convention held
at Wichita in whicli they pledged them-
selves to co-operate with the P. T. A.
and with similar organizations in their
individual localities.

The regular matters of Inisiness were
then pursued. Appointment of commit-
tees were made by President Liggett, who
resumed the chair. And a resolution was
passed and given to Mrs. Wetmore pledg-
ing co-operation with the Parent-Teach-
ers Association to the fullest extent in
every manner.

Admission and Music Tax

The matter of tlie admission tax repeal
was favorably reported upon and it wa-
believed that the reiieal of this tax would
soon be a reality. However, M. B. Shan-
berg made a motion, that was passed uij-
on, asking that the convention body send
telegrams to Senators C'appcr and Curti
asking them for definite information on
the status of the admission tax and just
when they think the repeal will become
effective.

At the afternoon meeting a report was
Driven on the Music Tax situation hv S A

Kansas, who stated that he did not wish
to make ariy definite promises, but thai
a favorable decision was likely to be mad ■
Mr. Handy further states that in these
cases in Kansas City letters were shown
that were received by the exhibitor from
music publishers, requesting tliem to pla\'
their music, and that these requests,
therefore, lifted from the exhibitor any
act of infringement upon the nuisic pub-
lishers' copyright. Mr. Handy asked the
exhibitors to save every letter they re-
ceived from publishers, making requests
that they play their music, stating that
when they complied with these requests,
they have an absolute defense if accused
of infringement of co|-iyright.
Retiring President's Recommendations

The report of the president was read,
in which the accomplishments of the or-
ganization during tile past six years were
brought out.

.•\fter giving this report. President Lig-
get offered several rcconimendations to
the incoming president, aniciiig whicli.
were :

Continuing the campaign against the
Admission Tax.

The launching of a stale wide motit n
picture week, or "Cio to llie The.itre
Week."

Continuing efforts to eliminate non-
theatrical and unfair competition.

Coojioration with the central shiiiping
bureau in Kansas City.

The continuing of efforts to secure
speedy transportation service tlirough
Parcel Post.

Efforts to secure a redncticni in l'".x-
press rates.

Reduction of accessory costs to permit
purchase of more advertisin,g material
and to allow greater exploitation.

Endorsement of the reciprocal insur-
ance plan of the .Sherman & hdlis Com-
pany, as it means a saving to the exhi-
bitor.

Continuing the li.ghl on Mu^ic Tax.
Committee Reports

That tlie wa>s and means committee
work out definite plans for adequate fi-
nances w'ith which to operate the organ-
ization.

Ralph Scherzer, manager of the Exhi-
u;4.-.-. trn — t-»..i;,.„-.. 1 c ; — r*

tor body in whicli he explained the sav-
ing and service that the exhibitor would
receive from his organization tlirough the
centralized shipping department tliat his
company was maintaining.

It was recalled that at the last con-
vention a committee was appointed to
investigate the possibility of a central
shipping bureau. M. B. Shanberg. chair-
man of that committee, reported that the
plan he originally had in mind was un-
able to be carried through, and thought
that Mr. Scherzer's company would ac-
complish the same purpose and mean a
considerable saving to the exhibitor if
given a chance. The Exhibitors Film
Delivery and Service Company was then
iifficially endorsed and recommended.

C. E. Cook, business manager of thi-
organization, made a report on his effort
to secure a more general transportation
of film by Parcel Post. Up to this time
no definite results have been obtained.
However, it was urged tliat efforts he
continued in this direction, as the com-
plete parcel postage of film would result
in a saving of about one-third of trans-
portation cost to the exhibitor.

H. V. Bulkeley of the Sherman & Elli-
Insurance Company, made a brief talk on
their reciprocal plan, which was : avine
exhibitors 25 per cent on their insurance
premiums annually.

R. R. Biechle, chairman of the commit-
tee on the .-Admission Tax, made a brief
report on their activities and their effort^
Mr. Biechle also gave a report of tin
Joint Board of .Arbitration which he stat
ed that of all the claims filed, over fifty
per cent of the decisions were in favoi
of the exhibitors, and against the ex
changes, showing that this body was act
ing fairly in the matter of all adjustment^
and grievances Ijrought before it.

.•\ report of the Ways and Means com
mittee was made by Chairman Shanbcrt;
in which it was reconnnended that a sche
dnle of dues be based on a jioint system
that payment of pledges and all dues be
made iiromptl)': and that adverlisint;
propositions that wcnild be a source oi
income to the organization be endnrsed
bv the President and the Board of Direc-
tors, i

April 12. 1924

THE REEL JOURNAL

Page Five

L. W. ALEXANDER IS NEW

HODKINSON MANAGER

L. W. Alexander,
formerly manager
of the Kansas City
branch of the Uni-
versal Film Ex-
changes, arrived in
Kansas City Mon-
day inorning to
take over the man-
agement of the lo-
cal Hodkinson Cor-
poration office.

M r. Alexander
left Kansas City
last October to go
with the Chicago
offices of Univer-
sal. He left that company a few months
ago, and has been in Los Angeles up to
the time he became manager for Hod-
kinson.

"Alex" says that he is "sure glad to
be back in Kansas City," and that he
always did like the "l)oys" of the local
film exchanges.

"UNKNOWN PURPLE" BEING

DISTRIBUTED BY F. B. 0.

.'The Unknown Purple." a Truart pro-
duction being distributed in this territory
by the Film Booking Offices, is an adapt-
ation of the sensationally successful stage
■ play of the same name by Roland West.
The theme is one of mystery, centering
about a purple ray of light in which a
human being can make himself invisible
to the eye.

No less than seven of the artists who
appear in "The Unknown Purple," have
been starred in motion picture features
in their own right. They are Henry B.
Walthall, Alice Lake, Stuart Holmes.
Etliel Grey Terry, Helen Ferguson,
Frankie Lee and James Morrison, Johnny
Arthur, who furnishes the humorous re-
lief in the picture has been starred in
musical comedies on Broadway for many
seasons.

PRINTS ARRIVE IN K. C.

ON BLANEY MELODRAMA

Prints on "One Law for the Woman,"
the picturization of the famous Charles
E. Blaney melodrama, have been receiv-
ed by the local Vitagraph office. It is a
^torv of a young mining engineer, and
is replete with thrills, according to branch
manager C. A. Schultz.

Cullen Landis has the role of the young
engineer, w^ith Mildred Harris playing
opposite. Others in the cast are Cecil
Spooner, Otis Harlan, Stantun tleck,
Bertram Grasby, and Charlotte Stevens.

"The Blaney melodramas on the screen
are proving to be one of the best box-
office attractions of the season. They
are staged lavishly and no expense has
been spared to make them thoroughly en-
tertaining," says Mr. Schultz.

Emmett Flynn, the well known direc-
tor, has returned to the Fox company,
and he is preparing to begin work on
"The Man Who Came Back." Mr. Flynn
is the producer of "A Connecticut Yan-
kee at King Arthur's Court," "Monte
Cristo," "A Fool There Was," and "The
Last Trail."

SENATE ENDORSES

THE TAX REPEAL

The repeal of the 10 per cent tax on
tickets selling for 50 cents or less was
agreed to by the senate finance com-
mittee on March 29.

The admittance tax was first to be
taken up by the committee in consid-
eration of the revenue bill, and a
further study of the probabilities of
tax reduction and abolition will be
made later this week.

A motion was made by Senator
Walsh of Massachusetts to double the
admittance tax on $1.50 tickets, but
the- motion was killed before it was
considered.

The reduction as proposed will cut
down receipts from admittances about
33 million dollars.

Chairman Smoot stated the reduc-
tion bill would cause a treasury deficit
which would necessitate the raising of
miscellaneous and excise tax rates.

WEIR LEAVES UNIVERSAL;

ACCEPTS HODKINSON POST

MAY TO BE RHODEN MONTH
AT FIRST NATIONAL BRANCH

The month of May will be known as
Rhoden Month at the Kansas City of-
fices of Associated First National Pic-
tures, Inc. It is so-called in honor of
E. C. Rhoden, branch manager, who
came as manager four years ago in May.

The employees and salesmen of the of-
fice decided that a fitting way in which
to celebrate Mr. Rhoden's fourth year
as manager of the Kansas City exchange
was to designate the month of May as
Rhoden Month. It is the aim of the
branch to make May the biggest month
in the history of the office.

The month of May is significant in
Mr. Rhoden's life in other ways. It is
the month of his birth, and also the
month of his marriage. And the whole
exchange and sales force is working hard
for business.

GOVERNOR ASKS CENSOR

BOARD MEMBER TO RESIGN

Miss Emma Viets. Republican mendier
of the Kansas motion picture board of
censorship, resigned from the board last
week following a request for such action
by Governor Davis. No reason for tlie
removal was given, and it has caused
considerable political gossip in Topeka.

Miss Ella Tripp of Fort Scott will suc-
ceed Miss Viets.

Several cliangcs have been made at the
local Universal office. L. W. Weir, who
only recently came here from the Pacific
Coast, has resigned as manager to accept
a position with the W. W. Hodkinson
Corporation as their district manager on
tlic Pacific Coast. Mr. Weir left last
Saturday for San Francisco, which will
be his headquarters. No one has as yet
been named to succeed him. In the mean-
time until a new appointment is made,
Gerald Akers, middle western district
manager for Universal, is in charge of
the office.

W. P. Bernfield is back again in his
former position as Universal's city sales-
man, succeeding Sam Stoll, who has been
promoted and assigned the management
of Universal's branch at Des Moines.

"KING OF WILD HORSES"

HEADS PATHE PROGRAM

"The King of Wild Horses," Hal
Roacli's spectacular novelty feature,
heads the Pathe schedule of releases for
April 13. Other important units on this
program include a two-reel comedy
"Brothers Under the Chin," starring Stan
Laurel: "The Medicine Hat," one of the
"Indian Frontier Series"; a "Dippy Doo
Dad" comedy, titled "Our Little Nell";
'Paleface Law," tlie fourth episode of
"Leatherstocking" ; and Aesop Film
Fable, "If Noah Lived Today" ; issues No.
15 of Pathe Review and "Topics of the
Dav ; and Pathe News, editions Nos. i2-
33.'

"The King of Wild Horses," is descrilj-
ed by Pathe as the love story of an un-
tamed stallion, featuring Rex, an eques-
trian find of producer Hal Roach. The
story is Ijuilt around the efforts of a
ranchman to capture and domesticate the
leader of a band of wild horses. The
great 1)lack stallion remains unresponsive
to the friendly approaches of the man un-
til llie roaring flames of a forest fire en-
compasses them both. Instinctively the
animal realizes that at last he must bend
to the keener intellect of his human com-
panion if escape is to be assured. Leon
Barrv, Edna Murphy, Frank Butler,
Charles Chase and Sidney DeGrey are
presented in the cast.

William Fox has purchased the screen
rights to "The Roughneck," a story by
Robert \V, Service whose poems of the
far north are famous. The cast and di-
rector have not been announced.

Coming Scon -

DoROfflY Mackaill
WHATSiUU I DO'

a Frank E.Woods SpecialPrcdiidwn >

?f, HODKINSON KELEASE #
Season 1924 1925 Thirtyfot-RunPicUires ^

Page Six

THE REEL JOURNAL

UNIVERSAL GIANTS W/ NT

"GUARANTEE AND PERCENT"

Tlie bascl.all fever has hit Movie Row I
Cliallenges are already in order. The
announcement last week in The Reel
Journal regarding the inter-exchange
league has set the minds of film folks on
another kind of competition.

The Universal Giants have challenged
the Pathe-Crescents. and in tlieir written
challenge to Rube Melcher. manager,
they made the following terms :

■'We are to receive a guarantee of Two
Hund.red and Fifty Dollars and 65 per
cent of all monies over Four Hundred
Dollars. All advertising to be shared as
jier the terms of the contract. A deposit
of Sixty-Two Dollars and Fifty .cents
must accompany tlie contract. Our line-
up is as follows :

Balsly, catcher; Harned, pitcher: Gc-
bauer. 1st l^ase; Baker, 2nd base; Win-
frey, If.; Knipe, rf. ; Abranis, 3rd base;
.\ckers, ss. ; Wachter, cf.

W. P. Bernfield is the manager of the
"Giants."

Apnl 12, 1924

RICHARD TALMADGE
Star in the series of stunt pictures made
by Truart and distributed in this territory
by F. B. O.

THEODORE ROBERTS RETURNS
HOME AFTER LONG ILLNESS

Theodore Roberts arrived in Los An-
geles March 2S after a long siege of ill-
ness in Pittsburg, Pa. He was taken
from the train to his home in Hollywood
on a stretcher. At Mrs. Roberts' request
there was no demonstration of welcome
at the train as was planned by studio exe-
cutives and associates.

Mr. Roberts was in good spirits despite
his ills, and he believes he will soon be
liack in good health.

HAYS' CONTRACT RENEWED

TO EXTEND TO 1928

Will M
Picture
.■\merica
was rene
The new
1928.

I'he as
of the le
conipanie
of twent
the entir

At the
tion last
Corporal

, Hays' contract with the Motion
Producers and Distributors of

Inc., which expires next year,
wed last week for tliree years.

contract will expire March 5,

sociation orginally included nine

ading producing and distributing

but it now has a membership

v-one which includes (iractically

industry.

annual meeting of the associa-

week the W. W. Hodkinson

ion w;is elected \i' mendiersliip.

PRAISE FOR PARAMOUNT'S
"THE DAWN OF A TOMORROW"

George Melford's Paramount prochic-
tion, "The Dawn of a Tomorrow," adapt-
ed from Frances Hodgson Burnett's stor\
and featuring Jacqueline Logan, I^ayid
Torrence and Raymond Griffith, whicli
opened an engagement at the Rivoli Tlie-
atre Sunday, has caught New \'ork's
fancy, as reflected in the criticism of the
daily newspapers.

'A truly fine motion picture," said the
World. "Frances Hodgson Burnett's
book and play, which might have so easily
been brought to the screen dripping with
sentimental gush, has with rare discretion
and infectious acting been made info one
of the finest pictures of the \ear. It
ought to be seen by all who think there's
not much sense in going to the pictures
any more."

F.qually favoraljle comments were rec-
orded by the critics of the Herald-lri-
bune, tlie Kvening Post, the Telegram-
Mail and the Telegrajdi.

"HOLD YOUR BREATH" TITLE
OF FIRST CHRISTIE FEATURE

"Hold Your Breath" has been chosen
as the title for the first Al Christie Spe-
cial feature wdiich is now being produced
for Hodkinson release. This title was
selected as the best of several hundred
that were submitted in the spirited title
contest conducted by Al Christie, and the
attractive prize, a residence lot in the
Cliristie tract at Westwood, has been

awarded to Jimmie .A.dams. featured com-
edian in Christie two-reelers.

Dorothy Devore heads the cast in "Hold
Your Breath" with Walter Hiers, Tully
Marshall, and many other popular screen
])Iayers in prominent roles.

F. B. 0. BEGINNING NEW

PRODUCTION PROGRAM

Signalizing the beginning of F. B. O.'s
new program of production, wliich will
embrace a cycle of important photoplays
produced at the F. B. O. Hollywood stu-
dios under the general supervision of
B. P. Fineman, general manager, work
began yesterday oi; "Fools in the Dark."
Directed by Al Santell and based on
the original story by Bertram Millhauser,
the new production will have as its cen-
tral character a scenario writer who Iie-
comes involved in adventures both hu-
morous and thrilling. As the scenarist.
Matt Moore will have the leading role.
Others in the cast will be Patsy Ruth
.Miller. Charles Belcher. Tom Wilson and
Bertram Grasby. The continuity was
prepared by John Grey.

F. B. O. executives, including Manag-
ing Director H. C. S. Thomson : Vice-
liresident J. I. Schnitzer and B. P. Fine-
man, are now engaged in preparing
further production plans in accordance
with the most ambitious program in the
history of the organization, which was
fi rnierly Robertson-Cole.

Production activities al the F. B. O.
studios are at their peak. Among the
independent units at present engaged are
Douglas MacLean filming "Never Say
Die"; Ruth Roland, directed by Tod
Browning. producing "Extravagance":
Mai St. Clair filming the H. C. Witwer
"Telephone Girl" series; Richard Tal-
madge in Carlos Productions and Harry
Cnrey in a Hunt Stromberg production.

ART MIX IS NEW STAR

OF WESTERN FEATURES

Playing in pictures as a daredevil stunt
man and proving himself to possess all
the qualifications of a star. Art Mix's
ability has been recognized and he is
now appearing in his first starring ve-
Iiicle. "The Ace of Cactus Range." which
will be released next week through the
Standard Film Co., Kansas City. In this
five reel production Art Mix proves to
the public that he has the qualities of
being an expert rider, stunt man. and
dramatic actor.

"The Ace of Cactus Range," is a mod-
ern Western melodrama with new ac-
tion, thrills and stunts, and the risks and
cliances taken by the players and the
cameramen are enough to thrill the most
critical movie fan.

Coming Soon

Vriscilla^ean

in a series oFspecial

prodiichoiis
i^; HODKINSON RELEASE

SeasimW2Mq2511iul)KiNtRi

April 12. 1924

THE REEL JOURNAL

Page Seven

the ortjaiiizatioii was found Id \>l- in tin-
healthiest financial condition it has bt-on
in since the formation in Wichita, six
years ago. This statement was entlnis-
iastically received, and acceptance was
prondly voted npon.

The Open Meeting

At five o'clock an open meeting was
held at which the excliange managers and
their representatives were present. This
was given to general discussion. C. .\.
Schultz of Vitagraph, who is a new man
in this territory, was the first speaker,
and said "We're going to do our best to
satisfy every exhibitor we do business
with."

L. W. Alexander, who has just returned
to Kansas City as manager of tlie Hod-
kinson branch; Russell Borg. of the Mid-
west Educational Film ?"xchangc ; Ben
Blotcky. of the Famous Players Lasky
Corporation ; M. A. Kahn of Film
Classics. Inc. : A. H. Cole of Famous
PIayers-Lask\ and M. A. Tanner of the
Selznick Distributing Corporation, were
among the other speakers, and their gen-
eral topic was thanking the exhibitors
for the pleasant business relationship that
now existed lietween the exchanges an 1
the exhibitors.

Chas. Russell. Univer.al representative,
briefly outlined the formation of the Film
Salesmen's Club, and Fred Savage. Selz-
nick representative and former exhibitor,
who is responsible for the formation of
the salesmen's club, sai<l "Right now the
exhibitor needs more help than at any
time. He needs to become friendly with
the exchange, and a great deal depends
upon the salesman. Clean salesmanship
is the thing that is needed ana will con-
tinue the progress of this business." Mr.
Savage further pointed out that it was
the plan of the organization to do away
with the "circus" sale:inan of the jiast.
and to encourage strict adherence to
principle business tactics-

Those in Attendance.

Among those present were : .\be B
Ulamperl, Gem and B.'st Theatres, To-
lieka, Kas. ; E. E. Frazier, Grand, Pitts-
burg: W. H. Weber. Echo and Lakin,
Great Bend ; Roy A. Fuhrer. Star. Yates
Center: W. H. Balerius. Isis, Arkansas
Citv: Kansas City: C. B. Smith. Tenth
Street; R. R. Bie'chle. Osage; R. G. Lig-
get, Gauntier; Fred Mevn. Pershing; A.
F. Baker, Electric; Chas." A, Bull. Holland
and Novelty. Wichita; H. B. Dormg. Peo-
ples, Garnett ; Walter Wallace, Orphenm
and Lyceum, Leavenworth; J. H. Kelley,
Isis, Arkansas City: C. K. Liggett. Lig-
get. Madison ; W. D. Frazier. Empress.
Osawatomie; H. V. Burkey, Kansas f]ity.
Mo.; O. K. Mason and Mike Lehman.
Regent, Newton ; A. R. Zinmier. Libertv.
•Marysville: W. P. Bernfield. Liberty
Hall. Wathena; S. A. Davidson. Princess.
Neodesha; F. S. Davidson. Royal. Cherry-
vale; Rob Holmes, Royal. Emporia; H. L.
McClure, Strand, Emporia: Mrs. Avice
Clark, Garden. Marion : G. L. Hooper.
Topeka; E. D. Laison, Peoples, Moran ;
J. B. Tackett. Tackett, Coffeyville ; Ens-
liill Barbour. Barbour Enterprises. Pitts-
l)urg: S. Ware. Varsity. Lawrence; E. S.
Schwalni. Strand. Salina ; H. Thatcher.
Royal. Salina : E. R. Ruch. Electric and
Garden. Claflin ; M. B. Shanberg. Mid-
land Circuit. Kansas City : I. E. Runyon,
Iris, Hutchinson; G. H. Koch. Perkins.
Holton ; W. A. Rogers. Columbia, Wa-
mego; E. W. Sloop, Strand, Osage City:
Chas. Barron, Kansas, Wichita: Stanley
Chambers, Wichita: E. M. Balderson,

R. R. BIECHLE NEW PRESIDENT

OF THE M. P. T. O.OF KANSAS

R. R. Biechele of the Osage Thea
ed president of the Motion Pictur
unanimous vote of the convention
Sixth Annual Convention of the or

The other officers chosen are a
Harry McClure, Emporia; second
Maryville ; third vice-president, W
fourth vice-president, Chas. A. Bu
"Bones" Smith, Kansas City (re-e|
Kansas City (re-elected).

The Board of Directors consis
E. E. Frazier, Pittsburg; M. B. Sh
Kansas City; Stanley Chambers
Walter Walhce, Leavenworth.

tre, Kansas City, Kans., was elect-
e Theatre Owners of Kansas by
body on the second day of the
ganization held at Emporia, Kans.
s follows: First vice-president,
vice-president, A. R. Zimmer,
alter Wallace, Leavenworth;
II, Wichita; secretary, C. A.
lected) ; treasurer, Fred Meyn,

ts of: R. G. Liggett, Kansas City;
anberg, Kansas City; A. F. Baker,
Wichita; G. L. Hooper, Topeka;

Kansas. Pratt; G. .L Ranson, Auditorium,
Highland: J. R. Burford, Rex. .\rkansas
City: 'Doc' Cook. Kansas City: Earle O.
Peeler. Pastime. Protection ; Harry
Keefer. Strand and Palace. Salina; Her-
bert Welsh, Orphcum. .\tchison : Ray-
mond Gear, Mayflower. Florence ; C. L.
McVey. Dreamland. Herington.

The film exchanges were represented
one hundred per cent, with the exception
of L'nited .\rtists.

COMMITTEES

Ways and Means
.\. F. Haker. Kansas City.
Ed. Frazier. Pittsburg.
M. B. Shanberg. Kansas City,
l-'red Meyn. Kansas City.
G. T.. Hooper. Topeka.

Entertainment
O. K. Mason. Newton.
Fred Green,
lioh Mobiles. Emporia.
Harry McClure. Emporia.
C. M. .Smith. Kansas City.

Membership
M. B. Shanberg. Kansas City.
T?. R. Biechle. Kansas City.
Fred >Ieyn. Kansas City.
.\. R. Zimmer, Maysville.
E. E- Sprague. Goodland.
H. B. Dnring. Garnett.

Resolutions
J. n. Kelly, .\rkaiisas City.
('. E. Liggett. Madison.
W'illard Frazier. Osawatomie.
Roy A. Fuhrer. Yates Center.
W. H. Valerius, .\rkansas City.

Auditing
S. N. Chambers. Wichita.
Bob Holmes. Emporia.
Walter Wallace. Leavenworth.
Special Committee
W. H. Weber. Great Bend.
Walter Wallace. Leavenworth.
.\ F Baker. Kansas City.

LIGGETT PRESENTED WITH

TOKEN OF FRIENDSHIP

The banquet in the Ball Room of the
Broadview Hotel was the best the Mo-
tion Picture Theatre Owners of Kansas
have ever given. It was a highly success-
ful affair punctuated with entertainment,
good speakers, and pep that was indeed
worth while.

Judge Richard J. Hopkins of the Kan-
sas State Supreme Court presented R. G
Liggett, retiring president of the M. P. T.
O. with a beautiful watch in behalf of
the membership of the organization as a
token of friendship and appreciation of
the valuable services he rendered the or-
ganization during his incumbency.

That Midnight Frolic.

"The Midnight Frolic." the special en-
tertainment directed by Exhibitor O. K.
Mason, and featuring a cast of "all-star"
film celebrities, was a riotous success and
walked away with all honors for enter-
tainment. It was carried out in great style
as a vaudeville show at Harry McClure's
Strand Theatre with orchestra accom-
paniment and atmospheric scenery.

It was too lengthy a program to be dis-
cussed in detail, but just take our word
for it. it was great !

CONVENTION SIDELIGHTS

Bob Carnie in his bancjuet talk said, "I
wish to forget the war," as a response to
some admirer of Boil's war experience.
And Mike Kahn chirped out, "What
war?" Mike evidently was thinking of
the war between the exhibitors and the
exchanges.

* ♦ *

Those "free lunches" given by the con-
vention reminded us of the good old days.
However, the brass rail and all else at-
tendant to such a reminiscence w-ere miss-
ing.

» ♦ •

Ralph Scherzer as a speech maker is
almost perfect. He didn't use his hands
— kept them in his pockets.

* * *

When Dick Liggett asked at the open
meeting if all were in. some one in the
asseiubly room replied. "Yes, I'm all in."
We only heard one voice, but it may
have been a chorus of synchronized high
tenors.

* * *

Truly \\'ildman was quite joyous at the
free publicity .given Enterprise when the
song leader asked the bunch at the ban-
quet to sing "Three O'clock in the Morn-
ing."

* * *

.And Paramount took the cake — or
ratlier. gave the cake, which was a dandy
birthday gift to the organization. .Six
little candles and everythiiig.

* * *

And a good time was had by all !

Page Eight

THE REEL JOURNAL

April 12, 1924

FOUR STRONG UNIVERSALS

SCHEDULED FOR APRIL

Universal's schedule uf feature releases
for the month of April includes one
Jewel production and three features, made
bj- such popular stars as Baby Peggy,
Hoot Gibson, Laura LaPlante and Her-
bert Rawlinson.

The Jewel release for the month is
'The Law Forbids," a strong society
drama in which Baby Peggy plays a fea-
tured role. This is the second Jewel
production made with Baby Peggy. The
first, "The Darling of New York," re-
leased several months ago, has proved
to be a very popular and decided box of-
fice success.

On April 7 Universal will release the
latest Herbert Rawluison picture "The
Dancing Cheat," a picture made witli
Alice Lake in a featured role opposite
Rawlinson. The picture was adapated
from the popular Saturday Evening Post
story "Clay of Ca'lina." The story con-
cerns the dance hall gaming centers of
Tia Juana, across the American border.
Rav.-linson has the role of a gentleman-
proprietor of one of the gambling re-
sorts. Miss Lake is the headliner in a
cabaret.

Universal's release for April 14 will be
"Excitement," Laura LaPlante's first in-
dividual starring vehicle. It deals with
the high life of an excitement loving
flapper, and is said to be packed with
laughs and real thrills. "Forty Horse
Hawkins," a Hoot Gibson comedy-west-
ern, is the last Universal feature release
of the month. It depicts Hoot in the role
of the all-around man in a little western
hotel. He also doubles as the general
utility man in the local "onry house."

FILM EXCHANGES URGED TO

ENCLOSE RETURN LABELS

The Post Office officials complain that
the failure of the film exchanges to en-
close return labels w^ith their reels has
caused many films to go astray.

When exhibitors send the reels back
to the exchanges, they often scratch oiit
their own name and address on the ori-
ginal label and draw an arrow pointing
to the name and address of the exchange
in a corner of the label indicating that
the box is to return to that address. Post
office men sometimes do not see this
arrow-, or else the arrow is not plainly
visible, and the films go back to the ex-
hibitor.

The exchanges are urged to enclose re-
turn labels with all shipped reels.

CHARLES RAY AND INCE

AGAIN TO JOIN FORCES

Charles Ray and Thomas H. Ince clos-
ed a deal March 19 which will bring the
two men together again, and Ray will re-
turn to the auspices under wliicli he first
made his mark before the public.

Ray will make pictures depicting the
bashful American youth which in the past
has been his most popular role.

Charles Ray began his film career
eleven years a.go with Thomas Ince and
remained with him eight years. Of late
he has been producing his own pictures.

Moving Along Movie Row

C. C. Vaughan, Kansas City manager
for Pathe, returned last Saturday from
a three-day trip to Wichita, Salina, Junc-
tion City, and Hutchinson, Kas., where
he closed contracts on Harold Lloyd's
latest picture "Girl Shy."

* * »

"The Love Master," First National's
coming release featuring "Strongheart,"
the famous dog, has been booked for the
Mainstreet Theatre, Kansas City, for the
week of May 4. "Strongheart," himself,
will appear in person in conjunction with

the picture.

* * *

H. Roy Payne, formerly of the Palace
Theatre at Spring Hill, Kans., was seen
along the row the other day and advised
that he has a burning desire to get back
into the business at his old stand. Roy
says he can't stay out of it any longer.
Atta bov, Rov ! And we'll welcome you

back !

* * *

Eddie Bonus, head of Goldwyn's ex-
ploitation department and familiarly
known as "King Tut," was a visitor at the
local branch for a couple of days last
week. Mr. Bonus is making a tour of the
Gold wyn- Cosmopolitan exchanges.

* ♦ *

We were on the third floor of the old
Film Building the other day and discov-
ered a very enthusiastic force at work
at the Vitagraph offices. From Manager
C. A. Schultz down there was evidence

of an unusual amount of pep.

* * *

Here's an interesting item w^hich a lot
of the old timers ought to appreciate.
Miss Norma Schinke, who for a long time
was w-ith the Pathe and Standard ex-
changes, has written a novel, which has
been published under the name of "The
Devil Wolf." Every one of the boys
ought to get a copy of this book and
then write Miss Schinke how they like
it. .She is now living at Moscow, Mo.

* » *

And here's a note that isn't often seen :
C. F. Mensing of the Orpheum and Ly-
ceum Theatres, Leavenworth, Kans., was
seen along Movie Row last Thursday.
This is Mr. Mensing's first visit to the
Film Colony in six years, most of his ex-
change visiting being done by his able
representative, Walter Wallace.

* * *

George Hinton. recently local brancli

manager for Hodkinson, is now a Uni-
versal representative covering Central
Kansas. George is handling the entire
Universal product.

* * *

Standard Films have purchased for
Summer and Fall release eighteen brand
new knock-out Westerns, featuring Neal
Hart, Leo Malonev, and Pete Morrison.

* * *

Movie Row was surely a dead place
Monday and Tuesday. With nearly ev-
eryone gone to the convention at Em-
poria, Kansas City's Hollywood looked
like "The Deserted Village."

* * *

Wallace Beery, the well-known "heavy"
was in town Tuesday. He w'as taking a
little vacation following the strenuous
work exerted in the filming of "The Sea
Hawk," a First National release, directed
by Frank Lloyd.

* * *

The Beeson Theatre, Dodge City, Kas.,
one of the largest theatres betw'een Kan-
sas City and Denver, has closed.

* * *

Stanley Koch, representative for Unit-
ed Artists, has returned to Kansas City
after a successful trip through Kansas.

* * *

Raymond Gear, manager of the May-
flower Theatre, Florence, Kas., is the
father of a baby liov. Congratulations,.
Rav! - . .-

* * *

C. M. Pattee of Lawrence, Kas., was on
Movie Row Monday.

* ' * *

R. V. Turner of Burlingame, Kas.. has
opened his theatre for Sunday perform-
ances now. He was in town last week and
did quite a bit of booking, much to the
joy of the "Vitagraph offices.

* » ♦

All the film exchanges are urged ti
round up -members for their baseball
teams at once. The Movie Row Leagui
will open its season within the next two
weeks.

* * *

B. C. Cook, manager of the Econom\
Film Service, lost his wife down town a
few weeks ago. Some say she strayed
from him, and others say he strayed from
her. Anyhow, the boys at the Cre-cenI
office will tell you what happened when
slie came there to look for him.

The Electric Theatre, Courtland. Kas.,
will discontinue business after April 9.

sami

anAlChiTs'tie Featuie -^ti/A

Dorothy Devore

Walter Hiers . Tully Marshall,
Jimmic Adam^; Priscilla Boimer
(M(/ Jiminie Hairison

HODKINSON RELEASE

Season I924"1925 Thirty First-Run Pictures

April 12, 1924

THE REEL JOURNAL

Page Nm.^

DAT'DOKII'717 ™^^^ RELIABLE BUSINESS HOUSES— THEY GIVE

rAl ixvylilitalli special service to the film trade : :

BOLLER BROTHERS

theatre architects

5C8 Palace BIdg. 531 Douglas Bldg.

Kansas City, Mo. Los Angeles, Calif.

everything for the
theatre but the film

CARBONS

MINUSA SCREENS

COMPENSATORS

RHEOSTATS

OPERA CHAIRS

MAZDA LAMP EQUIPMENT

MOTIOGRAPH PROJECTORS

CHAS. M. STEBBINS

Picture Supply Co.

1028 Main St.

Kansas City, Mo

Archie

Josephson,

President

hotel
bray

12th street and
Baltimore Ave.
Kansas City, Mo.

It's foolish
to pay more

--and
risky to

pay less.

Absolutely
Fireproof

150 Outside Rooms

with Bath
$1.50, $2.00, $2.50

KEEP YOUR

LOBBIES

BRIGHTER

SHURE-BRITE"

The newest brass polish works quicker, shines brighter,
costs less. Used by Frank Newman's Royal Tlieatrc.
Westgate Hotel, Brav Hotel. Unity Inn and others.
$1.00 Per Gallon, Prepaid

SHURE CHEMICAL PRODUCTS CO.

304 West 9th Street

Kansas City, Mo.

PRINTING FOR THE TRADE

Keystone Press

19th & Wyandotte Sts., K. C, Mo.

Opera Supply Company

601 Shukcrt Building

KANSAS CITY, MO.

DISTRIBUTORS

Guaranteed, Non-breakable Steel
Standard Opera Chairs.
THE CHAIR THAT'S ON THE

SQUARE
Lowest Prices Quick Delivery

On Any Occasion —
"Say It With Flowers"
THE OWL FLORISTS

BILL LEVY

14 East 12th St. Kansas City, Mo.

Phone Harrison 4791

NEWS NUGGETS

Camera work has begun on the next
of Pathe's Chronicles of .\merica" series.
The title of the new issue is "Alexander
Hamilton," and will cover the period
immediately following the War of Inde-
pendence.

» * *

Under the direction of Noel Smith.
Harry McCoy is apearing in "Taxi
Taxi." the first Centur\' comedy in which
he himself is starred. The picture is be-
ing made from one of the European
stories Century's vice-president, Abe
Stern, brought back with him.

* * *

Three productions arc now under way
at the Famous Players Long Island stu-
dio and two others will be started within
the next week. The three pictures arc
"Mon?ieur Beaucaire." starring Rudolph
Valentino; "The Confidence Man" with
Thomas Meighan; and Ernest Torrence
and Anna Q. Nilsson in "The Monte-
bank."

* ♦ *

Production on "The Enemy Sex" began
last week which will be James Cruze's
latest contribution. Betty Compson heads
the cast of this new Paramount picture.

* * *

Louise Fazenda has been signed by
Jack White to play the feature role in

his coming Educational comedy. She
will be surrounded by an all star cast.

* * *

The title of the Educational-Clyde
Cook comedy, previously announced as
"Under Orders." has been changed to

"The Misfit."

* * *

Upon the expiration of her old contract
with Paramount. Jeanie Macpherson has
been signed up again by the same com-
pany, and she will continue to write for
Cecil B. DeMille's productions. Her past
successes were "Joan The Woman."
"The Little American," "The Woman
Gor Forgot," "The Whispering Chorus,"
"Don't Change Your Husband,." "For
Better For Worse," "Male and Female."
"Manslaughter," "The Ten Command-
ments," and "Triumph."

* * *

John Sainpolis, portrayer of many well
remembered roles for the screen, ha--
been chosen by Irving Cummings to play
a principal part in Universal's forthcom-
ing production "Mitsi" which will star
Mary Philbin. It is a French "best sel-
ler," and it will have an effective French

atmosphere.

* * *

Sydney Chaplin is confined to his bed
with an injured foot caused by a falling
ladder in a mock Romeo and Juliet scene
in "The Perfect Flapper," a new First
National picture with Colleen Moore.

* * *

Alfred E. Gr en has been engaged by
Samuel Goldwyn to direct the iipxt "Pot-

ash and Perlumutter" picture for First
National. Mr. Green has been respon-
sible for Thomas Meighan recent suc-
cesses

* * *

Hal Roach will soon begin a new
group of comedies for Pathe with Earl
Mohan starring. The first of these,
"One .\t a Time," will be released April
20. It is a prize-fighting story, the ac-
tion of which is abound with humorous
incidents and laughable situations.

ANOTHER BOX OFFICE WINNER

From

ENTERPRISE DISTRIBUTING CORP.

age 1 en

THE REELJOURNAL

April T2. 192,4

ST. LOUIS TRADE EVENTS

MISREPRESENTATION REASON
FOR NOT PAYING FILM NOTE

"Didn't get value received!"

That's the answer filed in the St. Louis
Circuit Court March 12 by attorneys for
Mrs. Florence A. Campbell Van Heel in
explaining her refusal to pay ten notes
aggregating $50,000 given in payment for
certificates of the William Christy Ca-
banne Motion Picture Trust, Ltd. The
National City Bank of St. Louis on Janu-
ary 10 filed' suit against Mrs. Van Heel
and her husband on the notes.

The answer further alleged that the
subscription was obtained from Mrs. Van
Heel by misrepresentation: that she was
led to believe that $150,000 had previously
been subscribed and that her subscrip-
tion with that previously obtained would
permit the company to proceed with "The
Eternal Force," the picture it planned to
produce. The film is still in a New York
studio. It was also alleged that Mrs.
Van Heel and her hsuband were told they
would not have to put up any money as
the earnings from the picture would be
sufficient to pay off the notes as they
fell due.

.\ number of prominent St. Louis peo-
ple subscribed for certificates of the trust
estate but some later refused to pay off
their subscriptions.

FILMS USED TO INSTRUCT

STUDENTS IN DENTAL WORK

Boys and girls who attend the St. Louis
Continuation School are l)eing shown the
movie entitled "Tommy Tucker's Tooth"
in conjunction with a lecture on dental
hygiene by officers of tlie Health Talk
Bureau of the St. Louis Tuberculosis So-
ciety.

Steps taken by the Federal Govern-
ment in livestock tubercular eradication
were shown in moving pictures the week
of March 24 at the old custom house,
Third and Olive streets, St. Louis, under
the auspices of the Agriculture Club. 1).
F. Luckey, livestock commissioner at i\\r
St. Louis National Stock Yards lectm-cd
as the pictures were shown. E. R. Sinith,
chief of the St. Louis office of the Bu-
reau of Chemistry told of the care taken
to safeguard foodstuffs in conjunction
with a filiu on that subject.

FIRE DESTROYS THEATRE

AT PERRY, ARKANSAS

The motion picture- theatre at Perry,
Ark., conducted by Jeff Roy Holmes was
destroyed by fire on March 22 with a
loss estimated at $15,000. The flames
spread to two adjoining residences and
the power house, the total loss being ap-
proximately $25,000.

The fire started from a film igniting
and exploding during a performance.
About one hundred patrons were in the
house at the time, but filed out in an
orderly manner, no one being injured.

The volunteer fire department were un-
able to check the flames and the theatre
building was completely destroyed.

By David F. Barrett

BRIGHT BITS

and
NEWSY NOTES

George T. Chester wdio formerly oper-
ated tlie American and Ark Theatres in
Orlando, Florida, has accepted a position
in the sales organization of the local
Enterprise office. He made his first trip
during the past week and was highly suc-
cessful.

Sullivan & Gray who have been oper-
ating the Roland Theatre, Marion, 111.,
at lO-cent general admission report that
business has been excellent. They were
in town during the week booking product
for future shows. They formerly oper-
ated a house at Pittsburgh. 111., but clos-
ed it because the mine there stopped
working.

John Pratt of Fulton, Mo., and Billy
Solim of Quinry, 111., attended the Rotar-
ian convention held in Hannibal, Mo., last
week.

Buddy Paul of Mexico, Mo., plans to
open a new 8U0-seat comlnnation vaude-
ville and motion picture house in that
city shortly. He will probablj' call his
house the Grand Theatre and expects to
open the doors in about si.x weeks.

C. D. Hill, manager for the local W. W.
Hodkinson Corporation exchange made a
very successful trip to Indiana during
the week. He booked the houses of the
Consolidated Iheatre Circuit for hi'! new
product.

The Liberty Theatre. Terre Haute.
Ind., has been sold by the Consolidated
Theatre and Realty Corporation to, John
McFall of Terre Haute. He will operate
it as a first run motion picture house.

Maurice Fox, formerly with the Indi-
ana Theatre in Terre Haute has gone
back to tlie American Theatre and will
operate it as a first run house.

Out-of-town exhibitors seen along Pic-
ture Row during the week were : Frank
Leitz, Strand Theatre, Mascoutah, 111.:
S. E. Pertle, Jerseyville, 111.; Jim Reilly.
Princess, Alton, 111.; Mike Doyle and
wife. Cape Girardeau, Mo. ; George New-
sunie. Mount Vernon, 111.; Bob Cluster.
Belleville, III.; C. E. Brady, Cape Girar-
deau, Mo.; J. W. Schuckcrt, Chester, 111.:
Jack Hoeffler. Quincv. 111..' and J. Spauld-
ing. Capital. I.iicdifieid, 111.

Marcus Loew accompanied by E, A.
Schiller and Thomas Lamb, prominent
New York theatre achitect was in St.
Louis from Sunila.\- to Wednesday of last
week. They came here to inspect the
Loew State Theatre at Eighth street and
Washington avenue now rapidly ap-
])roaching complctition.

seen on the silver screen as Miss Hazel
Newman, daughter of Mr. and Mrs. M.
M. Newman, 3866 Lafayette avenue, has
been selected for a prominent part in a
production entitled "Horseshoe Luck" a
Sunset Productions picture. Miss New-
man was one of the winners in a beauty
contest recently conducted by a Los An-
geles newspaper.

Members of the St. Louis Film Boanl
of Trade attended the Naked Truth din
ner in a body by air on the evening oi
Saturday, March 2. A large radio re-
ceiving set was tuned in to get all the
hot stuff put out by the New York ora-
tors and entertainers. The set was in-
stalled in the club rooms on Olive street.

Sam Werner of the United Film Serv-
ice Exchange departed for New York City
on March 25. He plans to announce re-
lease dates on some important product
upon his return to St. Louis.

Harry Graham, manager of the local
Pathe office visited Springfield, Quincv
and other Illinois key towns during tlie
week.

The Gayety Theatre, Springfield, 111.,
has obtained the first run on the latest
Harold Lloyd feature "Girl Shy." It will
have its St. Louis premier at the Missouri
Theatre on April 26.

Tom McKean, manager for F. B. 0.
made a flying trip through Illinois and
Eastern Missouri. He visited Cairo, Du-
quoin, Springfield, Quiiicy, Hannibal and
other points. Brought liack a bundle of
contracts.

A stock company is being organized at
Rosendale, Mo., to rebuild the opera
liouse recently destroyed by fire.

George Sommers, OAVner-manager of
the Opera House Theatre, Green Citv
Mo., plans to erect a new motion pictur;
house in that city. He has selected the
southwest corner of the square as th-
sitc for the new house. Construction will
start soon.

Jack Truitt of the Sedalia, Mo., the-
atre is just back from a trip to Califor-
nia.

Joe Saffcrty, fornirely with LTniversal
is now traveling for W. W. Hodkinson.

G. L. Hickman has resigned from F.
B. O. sales staff and accepted a post
with Paramount. He will make the Ar-
kansas ferritor^•.

Another St. 1-ouis girl will shortly be

GENERAL FINISHES FIRST

OF 2-REEL COMEDY SERIES

Roniaine Fielding of the General I'ilni
Manufacturing Co. announces the com-
pletion of "A Dog's Tale" the first of a
series of ten 2-reel domestic comedy film-
starring James Douglas and wife. The
jjictures are of the kind made famous by
the late Sidney Drew and Mrs. Drew.

A'p/n-T:2;i92r

THE REEL JOURNAL

Page Eleven

:: BOX-OFFICE REPORTS ::

Universal has liouglit two new western
stories which will be fihned as starring-
vehicles for Jack Hoxie. They are "Back
Trail" and "Triple Cross for Danger."

A. H. BLANK ENTERPRISES
Santa Fe Trail, serial — Have run five
episodes, three under very adverse
weather conditions, yet business has held
up exceptionally well. It has the advan-
tage over most serials, in that it com-
bines western action with history, the
kind that all of our forefathers help make.
I run all the serials and it is seldom that
one stands out head and shoulders above
the majority, but this surely does, — W'ni.
Parsons, Pcrshin.£; Theatre, Joplin. Mo.
F. B. O.

Has the World Gone Mad— \'ery strong.
Gets good mone\. Well liked. — Ira D.
Coolcy, Peoples Tlieatre. Spickard. Mo.

Di^vorce, all star — Well liked. Good
box office attraction. Don't fail to book
it. — Ira D. Cooley, Peoples Theatre,
Spickard, Mo.

Mark of Lopez, Fred Thomson — This
is a treat. Fred Thomson is made in
Baxter Springs as the result of the first
picture. For real stunts, he cannot be
compared. Silver King, his trick hor.se.
is great and well trained. \Ve are look-
ing forward to the next Fred Thomson.
—Elite Theatre. Baxter Springs, Kas.
FOX

Just Off Broadway, John Gilbert — \
real crook picture. Went big. — Opera
House, St. James, Mo.

UNIVERSAL

Sawdust, (day (Is Walti n — This type of
picture pleases here, and this is a dandv
program picture. — J. C. McKee, Electric
Tlieatre. Bolivar, Mo.

Out of Luck, Hoot Gibson — Wonderfu'
comedy. Book it. Means money. — Ira D.
Coolev. Peoples Theatre. Spickard, Mo.
VITAGRAPH

Pioneer Trails, Cullen Landis. .\lice
Calhoun— Very good. The kind our pat-
ronage likes best. Everyone praised it
highly. Not a kick heard. — Hickman
Bros.. Hickman Theatre. Luray, Kas.

Masters of Men, All Star — Run by the
.American Legion: good house, pleased
them all. We recommend this one very
birrhly. You can get the schools behind
it and they wi'l boost it. — Hickman The-
atre. Luray. Kas.

On the Banks of the Wabash, All Star
Fairl\ gdiid iiieture, but dragg\- and slow

and for some reason lacks the punch in
the climax to get the crowd enthusiastic
or excited. We played to a good crowd
despite the bad weather but failed to re-
ceive the usual amount of compliments.
— M. J. .\!ey. Regent Theatre, Eureka,
Kas.

Ninety and Nine, Colleen Moore — A
dandy feature. — L. O. Caldwell, Coni-
munitN Theatre. Croweburg. Kas.

Prodigal Judge, -\11 Star — Failed to
draw for me. But a very good picture
if yon can get them in. — E. L. Delano.
Electric Theatre. .\gra. Kas.

The Man Next Door, Alice Calhoun —
While advertised as a "western" this pic-
ture is more of a society comedy-drama.
It failed to pull average business for us.
Picture over-rated and should not I)e
classed as a special. Western fans dis-
appointed; others pleased. Pleased about
40 per cent. — M. F. Meade, Olive Theatre.
St. Joseph, Mo.

Masters of Men, All Star — This picture
IS one of the best that has ever been
shown in my theatre. It went over
strong. It brought me my next highest
in box-office receipts. — L. O. Caldwell,
Community- Theatre. Croweburg, Kas.

Too Much Business — This brought ni"
.good attendance on a poor night, with
the roads blocked. Pleased about 90 per
cent.^E. L. Delano, Electric tTheatrc,
Agra, Kas.

The Leavenworth Case, Seena Owen —
Tlii.s one failed tu do average business
for us. and also failed to please. Over-
acting spoiled picture throughout. Had
no favorable comments and several kicks.
Not a special. Ran L'niversal prograii
picture following this, which got better
crowd and pleased better. — :M. F. Meade,
Olive Theatre. St. Joseph. Mo.

Angel of Crooked Street, Alice Cal
houn — This is a good, clean picture witli
a good moral that could be shown in any
church or other place. However, it was
bad weather and our crowd was small,
hut I recommend it to everyone. — Robert
Schell, Star Theatre. Olsburg. Kas.

Man Next Door, Alice Calhoun— Pleas-
ed all who saw it. Fair sixed crowd.
Neighborhood patronage. — W. A. Hill-
house. Lyric Theatre. Glasco. '/las.

Mail in Your Film Report Today For the Next Issue

THE REEL JOURNAL,

19th & WyandcttC; Kansas City, Mo.

My opinion on pictures recently played here is as follows:

Title

Star Producer

Remarks ;............; .'.

Title

Star Producer..

Remarks

If Every Exhibitor Does His
Duty There Will be No Mediocre
Pictures

City

Theatre ..
Exhibitor

CURRENT RELEASES

Week of April 13, 1924
ASSOCIATED FIRST NATIONAL

.\ Son ol the .Sahara. Bert Lytell, Claire
\\'ind.sor.

CRESCENT
rlle Tol) Dnclgir. loc Rock <2).
EDUCATIONAL
Dusty Dollars. Cameo Comedy (1).
.Mitliiislu Hlues. Jack White Special (2).
The Fly. Secrets of Life (1).
Kinogranis. two each week.

ENTERPRISE
Tile Grim Gunman. Wni. .S. tlart (5).
'iexas. I-'ranklvu Farnum (3).

FAMOUS PLAYERS
Dawn (/(' I Tt'nir.ri .i\\ . lacijuelitu' I.ogan (7).

FILM BOOKING OFFICES
His Forgotten Wile. JIadge Itellainy (6).
Sherlock's Home. Telephone Girl Series.

GOLDWYN
Nellie the Beautiful Cloak Model, Claire
Windsor.

METRO
Shnoiing of Dan McGrew. .Sawyer-Lubin.
PATHE
Kins of Wild Horses, Hal Roach (5).
Brothers L'nder Tlie Chin. Stan Laurel (2).
Tile Medicine Hat, Indian Frontier .Series (2).
Our Little Nell. Dip,>y Doo IJads (I).
Paleface Law, Leathe."stocking Tales, l-lp. 4.
If Noah Lived Today. .\esop's Fable.
Palhe Review, No. l.i.
Topics of Day. No. 15.
Pathe News. Nos. 32-.y.

RICHARDS & FLYNN
Man From Broadu.ix, I, U. Warner (>).

STANDARD
.\ce of the Law. Bill I'atton (5).

UNIVERSAL
Excitement, Laura La Plante (5).
Racing Kid. Century (2).
One Wet Night, Star Comedy (1).
Fast Express. Episode <\
International News.

CLASSIFIED

ADVERTISING

Two Cents per Word Payable in Advance
No Ads Accepted for Less Thau 50c.

FOR SALE

Siinple.x motor drive, arc light, A-I condrtion.
Guaranteed. New Intermittent. $180.00. with
rewind and extra reels. E. Dewhirst. Beverlv.
Kas. 4-i

FOR SALE

Gnod theatre in county seat

town. Every-

thing in first class condition.

No competition.

Priced right. Menefee & Sons.

Hoxie. Kas. 4-5

WANTED

Tlie.Ttre in li'wii Ic^s tliaii 3.000 population.
r,ive full particulars first letter. Cash propc-^i-
tion. Address Geo. B. Wooldridge, Milan, Mo.

POSITION WANTED

Position wanted a^ manager of theatre ; sales-
man or representative ot some good film ex-
change. Would consider renting or leasing :i
good paying theatre. Age 25. Married. 5 years
theatre and film experience. Reasonable salary
or commission. ..References. Address A. W..
Reel Journal. 3-29

FOR SALE

At a bargain, an unusually good small tow::
theatre. No competition. Equipped for pic-
tures and legitimate. Everything first class.
Address J- W., Reel Tournal. 3-2 >

LEASE OR RENT

Wanted to lease or rent, picture theatre in

the Kansas City exchange district. Give full

particulars first letter. Address L. J., Reel

journal. .i-2 >

FOR SALE OR TRADE
Three large Direct Current Fans, almost new.
Will trade for A. C. Current fans or sell reason-
ably. Address R. E. Nicholas, New Cozy The-
atre, Osage City, Kans. 3-21

POSITION WANTED

Wanted a position running a movie machine ;

^ years experience ; can give A-1 reference.

Would consider managing theatre. J. J. Pivonka,

Dighton, Kas. 3-22-29

lEsiiiaiaEHEBisiiaigisiiiasiisisiaigiHiiiiiiiiiiiEeMiasiiiaMgigiiisigsiiggiBig^

as 1-!

|K]

la]
ISI

nnouncing

6-NEAL HART--6

SUPER-WESTERNS

6-PETE MORRISON-6

SUPER-WESTERNS

6 -LEO MALONEY -6

SUPER-WESTERNS

Brand new Western Features
now in the making— for Sum-
mer and Fall Release, 1924.

STANDARD FILMS

111 W. 18th St.

Kansas City, Mo.

Next Week-Jack Perrin in "Up and at 'Em"

m
m

a
m
m
m

m
m

giiaiaigiiaisiiiaig(giis]iaiii)iaii@[Hi®iJtiyiagg]giiigiaj[«;g»csiiag!!Siss)iisiisiai^ i •*

W)JL,. VIl^No, 17.

APRIL 19. 1924

PRICE TEN CENTS

Back to the
Old Days, Boys

"SNUB" POLLARD is now back making one reelers
along with the Dippy Doo Dads and Hal Chase. And,
Boys, these one reel Hal Roach comedies have nine-
tenths of the two reelers backed off the boards. Add
a Review, Grantland Rice Sportlight, a News or an
Aesop on one of your changes.

You can't go wrong.
Give them variety.

^■i

^ PATHE EXCHANGE, Inc.

<c £^^W_ Branch Manasrer ^^

I
I

PUBLISHED EVERY SATURDAY, 19TH & WYANDOTTE, KANSAS CITY,

MO.

i \

Clean-up is the word! The star the title and the picturiart
ALL THERE! Al! ready to get the crowds into your theatrFoi
you! Get the magic name of Valentino in lights again— cas in
with the star everybody is waiting to see!

You get new prints, new titles, new accessories of all kin-
all built to get the crowds.

Universal Film Exchanges, Im

1710 Wyandotte Street, Kansas City, Mo.

RUDOLPH

UNIVERSAL
SPECIAL

And

cMmmm

In the iwo- reel do luxe re-issue of

^A Society Sensatiotf

■Apnl i-9, 1944 THE- REEL JOURNAL Page Three

gHisii!@gHSiisiaiiiKBiaBi®®!i?aiiss]iSBi3piap[sigisisiiaii!asss8iiiiaiaHii®^

This week's release

JACK PERRIN

IN I

"Up And At 'Em"

Here's a title you can use in a thousand
different ways. It is typical of the
photo-play— the title stands for the fast
action your patrons want in Western
photo -plays. The photo -play itself
moves fast, as fast as the title, and that's
going some!

m
i

isl

i
m

One of the 52 Varieties this Year |

I STANDARD FILMS |

I 111 W. 18th St. Kansas City, Mo. I

m I

I Next Week-Bill Patton in "Ace of the Law" !

I B

I ■ i

Page Four

l*iilillNliod K\ fry Sainrdny by

REEL JOURNAL PUBLISHING CO.

19th and Wyandotte Sts.

KANSAS CITY, MO.

BEN SHLYEN

PuhliNlier and Kditor

Telephone Delaware 9763

Sf. Linn's Correspondent
DAVID F. BARRETT

3748 Meramec Avenue

Clianfte of ndvertisinff must reach thin
office not Inter than Tuesday of each
»Teek, otherwise same copy will be mn.

Circulntins: In Missouri, Kansas. Northern

Olvlnhoma, Arkansas and

Southern Illinois.

A Commendable Move

For a long time we have been
wanting to see something Hke this,
and at last it has happened — a Film
Salesmen's Club founded on princi-
ples that will elevate the standards
of salesmanship in this business and
elimmate from the sales ranks the
old "high pressure" boys, who would
promise anything and deliver noth-
ing.

The day of the "hokum" sales-
man has passed into a day of clean
salesmanship. Confidence and re-
spect should accompany every sale
of pictures. And then the pleasant
relationship, that has been a thing
long sought for, will be a reality be-
tween the exhibitor and the ex-
change.

Confidence. That's a big word
and it means a great deal. And
Truth is it's companion. Confi-
dence and Truth promote good fel-
lowship. And good fellowship in
turn perfects understanding. And
from that results pleasant relation-
ship. And thei-e you have it.

Clean salesmanship is indeed
something to strive for. The film
salesman in Kansas City should be
congratulated for their commendable
step and encouraged to the greatest
accomplishments with their new or-
ganization.

THE REEL JOURNAL

L. B, MET2GER IS NEW

GOLDWYN MANAGER

L. B. Metzger has succeeded W. C.
Haynes as manager of the Goldwyn-'Cos-
mopohtan Distributing Corporation in
Kansas City. Mr.' Haynes, wlio was tem-
porary manager, will resume liis position
as salesman in the territory.

Mr. Metzger is a veteran of the film
business having been with the industry
for fifteen years. Before coining to Kan-
sas City he was division manager for two
years for F. B. O. in the northwest. In
1917, Mr. Metzger was a Universal rep-
resentative in Kansas City, and later with
the old Republic Distributing Corp.

Mr. Metzger arrived in Kansas City
April 4, and he took immediate charge
of the exchange.

NEW UNIVERSAL MANAGER

NOT YET ANNOUNCED

While the topic along Movie Row nat-
urally turns to baseball, new productions,
and who will be Jack Dempscy's next op-
pon.ent, what is uppermost in the minds
of exhibitors and exchange men is "WHO
WILL BE THE NEW UNIVERSAL
MANAGER?" Rumors have been flying
thick and fast, a dozen possibilities have
been named, and still the big secret has
not been disclosed. Gerald Akers, divi-
sion manager, when interviewed, gave no
information and stated that he would be
here for some time.

And the mystery remains unsolved!

SALESMEN'S CLUB PREPARES
TO ELECT THEIR OFFICERS

The Kansas City Film Salesmen's Club,
the newly organized association of mo-
lion picture salesmen, held a meeting
Saturday, April 5, at which the nominat-
ing committee presented the following
names for officers of the organization :

Charles Russell, President; J. E. Dod-
son. First Vice-President: M. E. Wil-
liams, Second Vice-President ; Fred Sav-
age, Third Vice-President; Frank Cass,
.Secretary; Robert Withers. Treasurer.

These men will be voted on at tin.'
meeting to be held April 19. Members
of the various committees were also nom-
inated, and will be voted on at the above
mentioned meeting.

A list of reasons for the organization
has been drawn up, and below are some
of the purposes :

Promotion of better and more .gentle-
manly feeling toward each other.

Forgetting the past and lookmg to tin-
future.

Thinking over our own past record in-
stead of the other fellow's.

Aiding financially those in need in case
of sickness or death.

Assisting each other in making the
members more competent to hold their
present jobs and securing new ones in
event it becomes necessary.

Championing the members in every
branch of the industry as being at all
times fair and square in all their dealings.

Proper introduction of new men in the
the territorv and bringing tlie older men
closer together.

Promotion of social events to bring
about a better understanding between the

April 19, 1924

NEWMAN THEATRE RUNS
"LEATHER STOCKING" SERIES

Ihe Pathescrial scored another distinc-
tive victory' last week with the opening
of "Leatherstocking" at the Newman
Theatre, leading first-run house of Kan-
sas City and recognized as one of the
foremost motion picture theatres of the
country.

This is the first time in the history of
the house that a chapter production ha
been presented at the Newman, and Path ■
officials point to the engagement as a
definite mark of approval on the part of
a high-class theatre of Pathe's policy of
"bigger and better serials," a policy w-hich
was launched in January with the releasr:
of "The Way of a Man" and which is
being maintained in the current release
of "Leatherstocking."

BOB GARY EXPLOITEER

FOR PARAMOUNT HERE

Paramount has put their exploitation
men back in the field and have assigned
to Kansas City Bob Gary, who was here
with Goldwyn about five years ago.

Bob has earned a number of laurels for
exploitation on Paramount Pictures in
the Milwaukee territory. He says he's
glad to be back in Kansas City among
his old friends, whom he is most anxious
to serve.

K. C. EXHIBITORS SEEK TO

CUT SCHOOL COMPETITION

An agreement by which the number of
moving picture entertainments given in
schools was discussed at the regular meet-
ing of the Motion Picture Theatre Own-
ers of Kansas City, Mo., Wedijesday
afternoon, April 9. A committee repre-
senting the Parent-Teachers Assoria'ion
met with the Executive Board of the ex
hibitors' organization, and a plan govern-
ing the showing of films in schools will
be presented to the School Board at once.

The theatre owners have found that
the Friday night shows put on_ by various
schools for whicli an admission charge is
made are greatly decreasing their receipt'
on these nights. They ask the schools
to give only a minimum number of such
shows each year, if it is necessary that
they give them for a profit, or else that
they be put on co-operatively at the the-
atres.

NEW THEATRE NEARING

COMPLETION IN WALDO

W. C. Gunmi announces that his the-
atre at 7.Sth and Wa^ihington, Kansn--
City, is nearing completion, and a'thou"!
the contract date for the coninletion o''
the building is not until Tune 30, a snecia'
effort will be made to have the theatre
ready a month earlier.

The houi^c will be called th'' Westmnr
land, and it will be the only th"a'r" i'-
Waldo, a southern district of Kansas
Citv.

Work has be.gun on the eighth epi-od-
of F. B. O.'s new^ "Tclenhon'' C'ri" ,-;^-
u'ldcr the direction of Mai S'. ^' ' ■
The same cast remains as featured in
the other seven episodes.

pril 19. i92A

THE REEL JOURNAL

Page Five

AND A GREAT CAST. '^~^<'<^^\^ ^Q^JTr 4
Another John Stahl Production surpassing his achievement "The Dangerous Age^'

ASSOCIATED FIRST NATIONAL PirTURFS. Inr

Page Six

THE REEL JOURNAL

April 19. 1924

BIECHELE WORTHY CHOICE

AS KANSAS PRESIDENT

The Motion Picture Theatre Owners ot
Kansas are to be congratulated on their
choice of R. R. Biechele as president o:
their organization. Mr. Biechele as head
of the Kansas exhibitors is a worthy sue
cesser to R. G. Liggett, who for the past
three and a half years has served in that
capacity and wdio brought that organiza-
tion from a mere dream into a great
reality. Mr. Biechele has worked hand
and hand with Mr. Liggett for many
years and has been one of the most ac-
tive members and officers of the Kan-
sas organization since its inception. He
has worked like the proverbial Trojan for
his organization never shirking a duty-
when called upon and making personal
sacrifices for the benefit of the M. P. T.
O.

LLOYD MANAGER REFUTES

NEW CONTRACT RUMORS

POPULARITY OF STARS REAL
SALES VALUE FOR "MY MAN"

R. R. BIbXHELE

Thai he is a thorough believer in exhi-
bitor organization is best borne out by
his record as an active member of the
M. P. T. O. ot Kansas. Friends and co-
workers join The Reel Journal in ex-
tending to Mr. Biechele every wish for
his success as President of the Kansa.^
exhibitor's association.

Mr. Biechele's address of acceptance
upon his election follows :

"I v.'ant to thank you for the confi-
dence you folks have expressed in ni.-
and I want to say at this time that I have
done my utmost for this association. I
have gone on with the idea that any per-
sonal benefit should be divided. It ha-
been my idea that what was good for me
was good for the organization, and vice-
versa. I want to say at this time I ex-
pect every one of you to support me in
these af'fairs because one man cannot
do it all. Because you have made me
president I cannot do it all. You must
iielp me. During the past years I have
seen the support you have given tlie
president and I only hope you will do the
same for me. My only wish for exhibi-
tors, picture show men, and film and ex-
change men, is a fair and square deal.
The exhibitors, exchanges and emidoyccs
should not expect us to get ]>ehind any-
thing that is a detriment to any exhil)i-
tor, especially the independent exhibitor.
I will be most pleased to stand back of
this. I want to say again that we want
to work together. . The success of the
president all depends on the support lie
receives from his organization."

Rumors to the effect that Harold Lloyd
has signed a new contract for the distri-
bution of his independent comedy feature .
have been denied in a statement issued by
William R. Eraser, general manager of
the Harold Lloyd Corporation. The
Harold Lloyd product will continue to be
distributed through Pathe Exchanges.
Mr. Eraser said in his statement, "There
can be no foundation for these stories.
We have three more pictures to be re-
leased bj' Pathe under our present ar-
rangements. Eirst of these is "Girl Shy"
wdiich will be released this month. It will
take at least a year to complete the other
two pictures called for in the Pathe con-
tract. Therefore, we see no need to talk
new contracts with any organization or
individuals."

"EIG FOUR" RENEW CON-
TRACTS WITH UNITED ARTISTS

The annual meeting of the stockholders
and owners of United Artists Corporation
was held last week at their offices in
New York. There were present Mary
Pickford, Cliarles Chaplin, Douglas Fair-
banks and D. W. Griffith, the owners and
their representatives, and it was unani-
mously decided not only to carry out their
existing contracts, but to renew and ex-
tend their contracts for a period of three
years, except Charles Chaplain, who has
eight pictures still to deliver to the cor-
poration. All officers of the corporation
were re-elected.

BEMPSEY TO MAKE TEN

PICTURES FOR UNIVERSAL

Jack Dempsey has been definitely sign-
ed to appear in Universal pictures. This
word came from Carl Laemmle at Univer-
sal City on the eve of his departure for
New York. The exact amount of money
to be paid to the champion fighter has
not been announced, but it is understood
to be an exceptionally large amount.

Laemmle plans ten pictures starring
Dempsey. They will be fast action stories
to be written by Gerald Beaumont, author
of "The East Steppers," a series of two-
reeler.i featuring Billy Sullivan, which
ran in the Red Book as "The Informa-
tion Kid." Jesse Robbins, who recently
made "The Law Eorbids," a Universal-
Jewel, has been selected to direct the
Dempsey pictures.

"I prophesy that Jack will be as great
a screen star as he is a fighter. He cer-
tainly has the makings," said Al Lichtman.
general manager of exchanges for Uni-
versal.

WOODHULL SUPPORTED FOR
NATIONAL M. P. T. 0. PRESIDENT

.\t the regid.-ir meeting of the Board
of Directors of the Motion Picture The-
atre Owners of New Jersey last week, a
resolution was unanimously adopted en-
dorsing R. F. WoodhuU for the presi-
dency of the Motion Picture Theatre
Owners of America. For the past three
years Mr. Woodhull has been president
of the Motion Picture Theatre Owners
of New Jersey.

Exhibitors are finding the fan popular-
ity of Dustin Farnum and Patsy Ruth
Miller of real ticket selling value in "My
Man." the David Smith production which
Vitagraph is releasing. This is the first
time that Mr. Farnum and Miss Miller
have ever appeared together in a motion
picture. The story is a drama dealing'
with the boss of a city and the daughter
of his financial enemy. There is a lively
vein of humor running through it oi
which Mr. Farnum is said to make the
most of.

PRINTS READY FOR FOUR

VITAGRAPH SUPER-FEATURES

C. A. Schultz, local Vitagraph manager,
announced that w- thin the next few day
prints will be here on four of their super- m
features, "Borrowed Husbands," "Be- [t
tween Friends," "One Law for the Wom-
an," and Virtuous Liars."

"Borrowed Husbands" has" Klorenc
Vidor, Rockcliffe Fellowes, Earl William-
and Robert Gordon in the leading roles.
"Between Friends" is an adaptation of
the novel by Robert W. Chambers with
Lou Tellegan, Ann Q. Nilsson, Alice Cal-
hoiui and Norman Kerry in the principal
parts. "Virtuous Liars" is a Whitman
Bennett production. In the cast are Da-
vid Powell, Edith Allen. Ralph Kellard,
and Dagmar (jodowsky. "One Law for
the Woman" is the second picturiza'ioii
of one of the famous Blan»y melodrama^,
produced by Charles E. Blaney. Cullen
Landis, Mildred Harris and Cecil Spooner
are in the cast.

JACK PERRIN GIVEN KIT

CARSON'S BUCKSKIN SHIRT

Jack Perrin. who play at the Regent
Theatre. Kansas City, last week co-fea-
tured with Peggy O'Day in liis current
Standard Western photoplay, "Up and A'
'Em," has a buckskin shirt once the
property of Kit Carson, the famous West-
ern scout. The latter had never worn
the shirt, made by an Indian maiden, ami
it has been preserved by the Carson heir-
for years. Recently it was donated V
Mr, Perrin. who is a collector of relies O!
pioneer days. Mr. Perrin also has valu
able relics once owned bv Buffalo Bill,
Pawnee Bdl and "Wild Bill" Hickok.

WEED DICKINSON ASSISTS

F. B. 0. STUDIO PUBLICITY

.•\sliley Weed Dickinson, a well known
newspai)er man of New York City and
for a number of years a sports columnist
du the Mornin.g Telegraph of this city.
has joined the jiress department at the
F. B. O. Hollywood studio in association
with Hy Daab, studio publicity manager.
Dicksonson, a graduate of Williams Col-
lege and noted sprinter in his college
days, is widely known in theatrical and
ntagazine circles in New York. He is a
frequent contributor to Life, the humor-
ous magazine, and formerly was manag-
ing editor of the Casper, Wyommg, Tri-
bune.

SCENES FROM THE TRUART SPECiAL PRODUCTION, "THE UNKNOWN PURPLE" Distributed by FILM BOOKING OFFICES

Page Eight

T-HE REELJOURNAL

April 19. 1924

HOXIE RENEWS FOR
UNIVERSAL

WESTERNS

With Jack Hoxie's latest Universal fea-
ture "Ridgeway of Montanta," in prepar-
ation for release, comes the announce-
ment that the popular western star has
been signed by Universal for a period of
five years. He will make a series of high
class western dramas, of a special super-
feature variety. Clifford Smith, former
director of William S. Hart, will direct,
and Isadore Bernstein will be supcrvisina;
editor of the Hoxie scripts.

The new contract is based on one of
the new "sliding scale" arrangements put
into force at the larger studios. This calls
for increase in salary at stated periods,
and the first pictures under the new con-
tract will be staged on a more elaborate
scale than before and at a higlier figure.

RALPH LEWIS TO STAR

IN SERIES FOR F.

B. 0.

Plans for the Ralph Lewis starring unit
have been completed. The veteran char-
acter star will appear in four feature pro-
ductions to be made at the F. B. O. stu-
dios for distribution by that corporation.

The information of the Ralph I^ewis
organization brings to fulfillment all the
promise made by Mr. Lewis several years
ago when he won prominence in the rol'
of Senator Stonemau in D. W. Griffith's
"The Birth of a Nation." Many othei
important roles followed, Mr. Lewis work-
ing diligently to perfect his art. Today
he is reckoned one of the foremost actors
on the screen.

Ralph Lewis enjoys a background of
the theatre, vouchsafed few players in
screendom. Beginning as an actor short-
ly after leavfiig Northwestern University,
where he achieved fame as an athlete,
Mr. Lewis went on the stage. Then fol-
lowed years of hard work in stock, in
vaudeville and in companies with some
of the most noted stars of tlie American
theatre, including James K. Hackett.
Julia Marlowe and many others. He was
a principal in the original company of
"The Prisoner of Zenda."

Mr. Lewis' first starring vehicle will be
an original story by Albert Kenyon call-
ed "The Country Doctor," Mr. Kenyon
will co-direct with Henry McCarty. John
Mack, long prominent in screen circles,
will serve as production manager.

CENSORSHIP IN NEW YORK

MAY BE ABOLISHED

Although the bill has not been pre-
sented to the Legislature as yet, there
are many reasons to believe that the Cen-
sorship Act will be repealed in New York
during the present session of the body.

The abolishment of the act will lead
to the strengthening of the Penal Code
which will read that the showing of a
picture considered to be innnoral will
lead to the arrest of the exhibitor and
the producer. The Penal Code contains
a clause which makes it a criminal of-
fense to dispose of obscene postals, and
if plans work out, the clause will be
amended to include motion pictures :

A meeting is to be held this week at
which the leaders of the Assembly will
decide the course necessary for the re-
peal of the Censorship Act.

CUT YOURSELF A PIECE OF CAKE!

Mr. and Mrs. R. G. Liggett cutting the
big 2S-pound birthday cake that was pre-
sented by Paramount to the Kansas ex-
hibitors at their convention. The cake
was brought to Kansas City and a num-
ber of exhibitors and their wives as well
as the employees of Famous Players par-
took when the "cutting" was made at the
local Paramount offices.

PITTSBURG PUGS WANT SCRAP

WITH UNIVERSAL GIANTS

The fame of Universal's baseball team
is spreading! Already a challenge comes
from an out-o-town team. We received
this letter a few days ago, and we re-
print it for your sense of humor

Pittsburg, Kas., April 1, 1924.
"Editor of The Reel Journal,
Kansas City, Mo.
Dear Sir :

Tliey tell nu- that there is a baseball
team in the field called "The Universal
Giants." Is that the same "Universal
Giants that played here several years
ago and after they were defeated by the
score of 176 to 3, they took up a collec-
tion to get them out of town ?

Will you pli asp send word to those
"Giants" that the "Pittsburg Pugs" would
like a game with tlic-n on their own
grounds and at their own terms. We'll
either play ball with them, wrestle them
or jump rope with them. We'll spot
them a dozen runs and will agree to beat
them or will forfeit the amount of money
that it cost to make "Crooked Alley."

We have a pitcher named Grogan who
says he can defeat them alone. Gro-
gan uses no outfielders when he pitclies
and he allows the entire infield to take
naps while he is on the mound.

Our catcher Spike Bernstein often
chases foul balls far into left field. We
only have five players, but each one is a
star of great individuality, and extremely
versatile.

The v,-eather here is awful and knowing
that the Universal Giants are the same,
I am,

Disdainfully yours,
JOSEPH ALOWYSUS DOAKS,
Manager Pittsburg Pugs.
Pittsburg, Kansas.

* GIRL SHY" CROWNING

ACHIEVEMENT FOR LLOYD

Promilient first run theatres in prac-
tically every important key center in the
United States have contracted for Harold
Lloyd's latest comedy "Girl Shy" which
conies to the screen of the natron on
April 20.

Aside from the fact that "Girl Shy" is
Lloyd's greatest comedy to date, the pro-
duction enjoys the additional distinction
of being the master comedian's first in-
dependent feature. In this respect "Girl
Shy" marks the milestone in one of the
most interesting careers the screen ha;
ever known. A little over seven years
ago Harold Lloyd came to the screen in
a series of comedies known as- "Lone-
some Luke," which were one-reelers
made by Hal Roach. The "Lonesom.-
Luke" comedies won fame and Roach in-
troduced a new Lloyd single-reel scries
which numbered twenty-four.

The great success of these one-reelers
determined Harold Lloyd's success as a
comedian of note, and Hal Roach began
to produce the young comedian in a
series of two-reelers. November 2, 1919
marked the release of the first of these
which was titled "Bumping Into Broad-
way." This was followed by "Captain
Kidd's Kids." "From Hand to Mouth."
"His Royal Slyness," "An Eastern West-
erner," "Haunted Spooks."' 'Hierh and
Dizzy," 'Now or Never," and "I Do."

With Harold Lloyd's fame established
Roach decided that the time was ripe
for the launchin.g of his comedian in
greater length comedies, and according-
ly "A Sailor Made Man" was made in
four reels, and was released December
25, 1921. Then followed other ereater
length pictures, and now comes the first
of his independent offerings. Pathe has
always been the distributor for the
Roach-Lloyd products.

Pre-view c'inments of the press de-
clare "Girl Shy" a masterpiece.

NOVEL ACCESSORIES FOR

"THE UNKNOWN PURPLE"

One of the special accessories for "The
Unknown Purole" being distributed bv
the Film Bookiner Offices, is a cut-on'
mask of especial interest to children. It
follows the motif of the play, which is
one of mvstery. It is printed on a squar.-
heavy paper, with lines to outline v.-here
it should be cut out by children. Portions
of the mask are printed with a. special
composition which glows when it is in
the dark; in other words, portions of the
mask are visible in the lifht and other
portions in the dark, in the manner of
radio-lite. "A ereat feature of this ac-
cessorv," says Roy Churchill, "is the fart
that children will take it home to cut it
out and enlist the aid of their narent
in doing it. Therefore, it reaches thi-
final goal of all good advertising matter
— the home. It would be best to eive
them out to children prior to th'^ shnwin'?
date and use your imprint with this in-
formation."

Another special accessorv which has
been prepared is a card on the surface of
which is seen an interesting moment from
the picture. On the card are instructions
to hold the card up to the licht. Upon
doing this another scene appears before
the eye. Human curiosity is strone
enough to force the holder of the card
to hold it to the light.

This F.B.O. Box Office Attraction
thunders with red hot surefire

melodrama

C=3t

YOUR patrons will "eat this picture up" . . . It's a picture ma»Ie
to order for those who revel in melodrama. . . and how this one
does step. . . . With exquisite Biilie Dove, by far the screen's most beau-
tiful star — and George Larkin, popular screen hero, you've got one in
"YANKEE MADNESS"? And if you want EXPLOITATION, what stuff
you'll find in our press book. You know the kind. The F. B. 0. kind that
is the talk of every exhibitor in the land. Grab "YANKEE MADNESS"
and bank some fine profits with it.

FILM BOOKING OFFICES

OF AMERICA, INC.

Snower Bldg., Kansas City, Mo. 3312 Olive St., St. Louis, Mo.

127 So. Hudson St., Oklahoma City. 106 S. Cross St., Little Rock, Ark.

ITS AN

FBQ

PICTURE

FRED THOMSON (world's champion athlete and stunt
man) with his wonderful horse, SILVER KING, have
made a tremendous hit, and altho' F. B. O.'s series of
these Big Six Westerns have just begun to play, exhibitors are
already sending the word around to book these pic-
tures. Read under "WHAT THE PICTURE DID
FOR ME" in Exhibitors' Herald and other film trade
papers of the results obtained with this new series.
No. 1, "MASK OF LOPEZ"; No. 2, "NORTH OF
NEVADA"; No. 3, "GALLOPPING GALLAGHER";
No. 4, "SILENT STRANGER" and two more cracker-
jacks to come.

i^'

-i<^

I'm

X. '^::y^^^

Presented by

^iT

*■

MONOGRAJl

PICTURES CORPORATK!!

ANDREW J. CALLAGHAN

President

A HARRY J. BROWN Production

Directed by

ALBERT ROGELL

BIG WESTERN
FICTURFS
In THIS
NEW SERIES

Distributed by

F. B. O.

FILM BOOKING OFFICE|
of America, fnc.

Exchanges Everywhere

Snower BIdg., Kansas City, Mo.
3312 Olive Street, St. Louis, Mo.
12V So. Hudson St., Oklahoma City, Oil
106 So. Cross St., Little Rock, Ark]

Why do you suppose

The CAPITOL Theatre N. Y.

WORLD'S LARGEST AND FINEST PICTURE THEATRE

Booked Truarf s Mystery Thriller

Directeil by ROLAND WEST from the Sensational Stage Success by Roland West and Carlyle Moore

Because

For one solid year on Broadway, New York, it
thrilled playgoers like they've never been thrilled
before.

Because

Film Daily said: "For drama, thrills and chills you
couldn't offer them anything more satisfying than
"THE UNKNOWN PURPLE."

Because

The Los Angeles Examiner said: "The audience
gasped yesterday when all the lights in the house
were extinguiched. Roland West's remarkable
drama THE UNKNOWN PURPLE' is replete with
thrills, action and mystery."

Because

The Los Angeles Illustrated News said: "The pro-
duction can be truthfully said to be one of the
most unusual mystery melodramas that has come to
the screen in a long time.

Get your play dates NOW!

Because

Mary Kelly in the Moving Picture World said:
"Strong box office appeal in sensational mystery
melodrama offered by Truart."

Because

'THE UNKNOWN PURPLE" is by far the thriller
of all thrillers, — because it gives your people some
brand new, different, gripping melodrama to the
highest degree.

Because

It has in its cast : Henry Walthall, Alice Lake, Helen
Ferguson, Ethel Grey Terry, Brinsley Shaw, Richard
Wayne, Frankie Lee, James Morrison and the great
Mike Donlin.

Because

The newspaper and dramatic critics and motion pic-
ture reviewers spoke about "THE UNKNOWN PUR-
PLE" in language that is music to every exhibitor's
ears.

FILM BOOKING OFFICES

OF AMERICA, Inc.

Snower Building, Kansas City, Mo.

3312 Olive Street, St. Louis, Mo.

127 South Hudson Avenue, Oklahoma City, Okla.

106 South Cross Street, Little Rock, Ark.

Exchanges Everywhere

Page Twelve

LAEMMLE OFFERS $1,000,000

CONTRACT TO DEMPSEY

THE REEL JOURNAL

Apfil 19. 19|24

It has just been autiouiiced that Carl
Laemmle, president of the Universal Pic-
tures Corporation, has offered Jack
Denipse_v, world's heavyweight boxing
champion, a million dollar contract for
appearance in Universal pictures. All
indications point to an early acceptance
of the offer. Jack Kearns, Dempsey's
manager, left New York for Los Angeles
presumably to close the deal and sign
the contract.

Negotiations have been going on be-
tween the Universal chief and tlie popu-
lar ring idol for several weeks, it is said.
Dempsey went to Los Angeles about two
weeks ago to confer with Laemmle, now
at Universal City, supervising production
at the big plant.

No definite information is available
as to what Dempsey is to do for Univer-
sal ; whether he will be starred in a big
feature production, in a serial, or in a
number of pictures. No nev\'s of this
nature will be forthcoming until the con-
tract has been signed, though several
screen stories have been discussed as ve-
hicles.

F. B. 0. HANDLING

TRUART'S "LET'S GO"

The Film Booking Offices are distri-
buting in this territory for Truart the
Richard Talmadge production "Let's Go,"
which is a combination of romance and
thrills that makes for the highest type
of screen entertainment.

The story revolves about the ne'er-do-
well son of a wealthy business man who
is literally forced into his opportunity for
making good. After having detoured
around all the policemen he could think
of in his speedy roadster, the young man
is confronted by one who had followed
him to his father's office. To escape he
actually jumps off the third story win-
dow of an office building directly into an
automobile below and makes good his
escape. From that point on starts the
most amazing series of death-defying
stunts ever shown in a motion picture.

Richard Talmadge. the star, performs
every stunt himself without the aid of
dummies, doubles or trick photography
of any kind. Every thrill in "Let's Go"
is an honest-to-goodness tlirill. Among
others there is a fight depicted between
the star and two characters which con-
tinues uninterrupted over a distance of
about two miles.

Supporting Richard Talmadge in "Let'^
C;o," which is his first picture for Truart.
are Eileen Percy. Tully Marshall, George
Nichols. Bruce Gordon, ,A! Freeman. John
Steppling and Malhew Betz.

Moving Along Movie Row

Several months a.go Universal ceased
to produce the short Western subjects,
but the demand . for the rc-app/arance
of them has been so great that the pro-
duction department is preparing to start
a short suliject prograr

* * *

Whitman Bennett now has three pro-
ductions under the Vitagraph banner.
"Virtuous Wives." his latest release prov-
ed successful at the Rialto Theatre. New
York, last week. His other pictures are
"The Leavenworth Case" ;ind "Loyal
Lives."

C. A. Schultz, Kansas City manager for
Vitagraph spent three days in Omaha last
week.

* * *

R. B. Christian of Excelsior Springs
was on the well known Row Tuesday.

* * *

_F. W. Gebhardt, a representative of
Yale University is in Kansas City, and
he will work with the local Path'e Ex-
change in the interest of the "Chron-
icles of America," which the Yale Uni-
versity Press is producing for Pathe dis-
tribution.

* * *

"Girl Shy." Harold Lloyd's latest fea-
ture, has been booked for the Royal The-
atre. Kansas City, the week of May 18.

* * *

Victor Cason. owner of the Cason The-
atre, Bosworth, Mo., has been elected
mayor of that city, acording to a letter
received by B. C. Cook, manager of the
Economy Film Service. A representative
exhibitor! Congratulations!

* ♦ *

W. P. Cuff of Chillicothe, Mo., was a
visitor on Movie Row Tuesday.

* * *

"Beau Brummel," John Barryniore's
latest production for Warner Brothers
Classics of the Screen, will play at the
Newman Theatre the week of May 4

* • *

Thomas Clark of Maryville, Mo., said
'howdy' at the F. B. O. offices Tuesday.

* * *

D. J. Chatkin, general sales manager
for Educational Film Exchanges, was in
Kansas City. Tuesday.

* * *

John F. Paine, special representative
for the Kansas City territory of the Selz-
nick Distributing Corporation is in town
this week.

* * *

The Liberty Theatre, Kansas City, will
open Easter week with Selznick's current
release "Woman To Woman." featuring
Betty Compson.

* * *

Lee Gunnison of Atchison. Kas., and
"Bill" Parsons of Joplin, Mo., were seen
in Kansas City's Hollywood last week

* * *

Standard Films is making a record for
first runs this week. With the Regent
Theatre playing Jack Perrin in "Up and
At 'Em" and the Wonderland Theatre
playing Noali Beery in "The Dangerous
frail" it looks like real business in the
Standard office.

* * ♦

B. C. Cook, manager of the Economy
Film Service, wishes to announce that
the statement about him made in this col-
umn last week wasn't entirely correct,
and that he is still haiipilv married.

* * * ■

"The Great White Wav" is "going over
big" at the Royal Theatre. Kansas^ City
according to reports received at the local
Goldwyn office.

* * *

H. E. Corbyn, manager for A. H. Blank
Film Enterprises, has been confined to
his home due to sickness

* ♦ ♦

A. W. Pugh of Erie. Kas., was a visitor

at the Vitagraph offices this week.

* * *

Universal's re-edited two-reeler. "A
Society Sensation" which played at the
Liberty Theatre. Kansas City, last week
scored a big hit. According to those who
saw it, the feature has more action in
the thirty minutes necessary for its show-
ing than many serial thrillers.

* * *

The Lsis Theatre, 31st and Troost, has
been having unusual success with its pro-
logues, which have been both novel and
attractive and is planning to continue
putting them on with every big picture.

* * *

With the nice weather there has been
countenanced a more jovial expression
on exhibitors' faces this week. Business
is considerably improved. And this, be-
fore Easter, makes the future very hope-
ful— if we don't have too hot a summer

* * *

George West, brother of the famous
coiuedian, Billy, and special representa-
tive for the Arrow Film Corporation, is
making sales calls at the Independent ex-
changes this week in the interest of Ar-
row Productions. George has a brand
new serial, "Days of 49," which he is
particularly enthused about since the suc-
cess of "The Santa Fe Trail."

* * *

Zimmerman and Callahan have sold the
Leland Opera House at Troy, Kans., to
L. F. Manville. Mr. Manville is new in
the business, but his brother-in-law,
"Berny," ought to be able to give hiin
lots of tips.

* * *

Jay Belasco, Universal exploitation
manager, has been promoted and is now
in charge of the exploitation of Universal
pictures in all of the territory under
(■erald Akers' supervision.

* ♦ ♦

Bert Edwards, formerly manager of the
local Fox exchange, is now a representa-
tive for the W .W. Hodkinson Corpora-
tion.

* * *

We didn't make much comment about
the vaudeville show that was 'put on at
the Kansas exhibitors convention because
of lack of space. Somehow, we just can't
forget it. And every time we think about
It, we become all smiles, for it was a
peach.

* * *

To mention every act on the bill ue
would have to go to some length. But
there were two that were outstanding—
or in the vaudeville vernacular— were
headliners: namely. "Bon.-, ^imi, ;.s m

Oriental dancer in complete costume or

complete lack of it; and W. P. "Berny"
Herniicld as tlie aisle c.-"idy ,-. ...lAr,
"Berny" was funnier than he usually is.
.And "Bones" was a riot.

"A Society Sensation," Universal's re
edited Rodolpli Valentino picture is prov
ing to be the most remarkable saU-
proposition Universal has handled for
several months. The picture was made
several months ago in five reels but it
has been cut down to two reels, and has
been touched np with up-to-date titles.

April 1^. '924

THE REEL JOURNAL

Page Thirteen

DAXDr^lVTIVlT ^"^^^ RELIABLE BUSINESS HOUSES— THEY GIVE
r/\l IvVylll^H SPECIAL SERVICE TO THE FILM TRADE ::

ROLLER BROTHERS

THEATRE ARCHITECTS

8 Pa'-c B'd . 531 Dou las Bldg.

Kansas City, Mo. Los AnjeUs, Cali .

^ 8'1'andWiAmt- Kansas City

^ Perfect Flat&foraH
^ printing purposes

^ -"on time'service

^Main4707

^^ A U PCTRUS - J L STEPwEnSON - W K-RODCEB*

HOTEL
BRAY

12tli Street and
Bait more Ave.
Kansas City, Mo.

It's foolish
to pay more

--and
risky to

pay less.

Absolutely
Fireproof

150 Outside Rooms

with Bath
$1.59, $2.00, $2.50

KEEP YOUR

LOBBIES

BRIGHTER

SHURE--BRITE

»»

The newest brass polish works qviicker, shines brighter,
costs less. Used by Frank Newman's Royal Theatre,
Westgate Hotel. Brav Hotel, L'nit.\- Inn and others.
$1.00 Per Gallon, Prepaid

SHURE CHEMICAL PRODUCTS CO.

304 West 9th Street

Kansas City, Mo

PRINTING FOR THE TRADE

Keystone Press

19th & Wyandotte Sts., K. C, Mo.

WIRE— WRITE— PHONE
— FOR—

EASTER FLOWERS

THE OWL FLORISTS

BILL LEVY

14 East 12th St. Kansas City, Mo.

Phone Harrison 4791

Opera Supply Company

601 ShuUert Building
KANSAS CITY, MO.

DISTRIBUTORS

Guaranteed, Non-breakable Steel
Standard Opera Chairs.
THE CHAIR THAT'S ON THE

SQUARE
Lowest Prices Quick Delivery

NEWS NUGGETS

"A Lo t Lady," by Willa Gather, which
was re cntly purchased by Warner
Brothers has been proclaimed by the
N'?w York Tribune and the Bookman to
be one oi the six best sellers of the year.
The book is now in its seventh edition,
and is being syndicated in hundreds of
newspapers.

* *. *

The cast for Elinor Glyn's story. "How
To Educate a Wife" has finally been
announced by Warner Bros. Marie Pre-
vost, Mnnte Blue, and Louise Fazenda
head an all star cast which include Claude
Gillingwater, Creighton Hale. Betty
Francisco, Edward Earlc and Lydia Yea-
mans Titus.

* * *

Claire Windsor will portray the lead-
ing feminine role in First National's com-
ing production, "For Sale." Others in
the cast will be Adolphe Menjou. Robert
Ellis, Mary Carr and Tu!ly Marshall.
"For Sale" is an original story by Earl
Hudson, and the screen version will be
directed by George Arcliainbaud.

* * *

With the presidential election approach-
ing, Hal Roach has decided upon a series
of three tw-o reel comedies featuring Will
Rogers in stories having a political back-
ground. The first of these has been com-
pleted, the action of which is built aroun 1

Rogers' election to congress. The stories
are clever, and political partisanship has-
been avoided,

* * *

Distinctive Pictures Corporation will
release future George .A.rliss pictures
through the Selznick Distributing Cor-
poration. The first of these will be a
comedy drama, "$20 a Week."

* * »

Tom Miranda, who has titled some of
the biggest screen features, and was par-
ticularly commended for his set of cap-
tions in "The Signal Tower," Universal
Super- Jewel, has been selected by Uni-
versal to write titles for "The Reckless
Age" starring Reginald Denny.

* * *

Plans are being discussed at Univer-
sal City for producing Jonathan's Swift's
famous old story of the land of Lilliput,
with its diminutive people, and Brodig-
nad, where men were giants. The cast
include "Irving's Midgets," now playing

in vaudeville.

* • *

Larry Senion plays an inquisitive, lit-
tle spigot-bigot in his latest Vitagraph
comedy, "Trouble Brewing." Larry says
that the contraband he found was so hot
it would make a cuttle fish spit fire
twenty thousand leagues under the sea.
Page Jules 'Ver-e.

NEWSPAPER TIE-UP BACKS

EDUCATIONAL HUMOR REEL

Educational Film E.xchanges, Inc., an-
nounce the completion of arrangements
covering the distribution of "Th" Fu-
Shop," a reel of humor, scheduled for
first release on April 20 and at the rat
of one every two weeks. Newspaper tie-
ups and cooperation embracing nearly
hundred of the representative new paper
already contracted for the service in tho
Kansas City Star.

The reel will be edited by Maxson Fox
hall Judell, widely known newspaper hu
morist, and will consist of original humor
written especially for the reel by na-
tionally known humorists, column con-
ductors, contributors and by the public.
The newspapers are conu^Lica to take
the column, also known as "The Fun
Shop." The service will be daily excep*
Sunday and will consist of from one-haK
to three quarters of a column of humor.
The Fun Shop column was released to
newspapers on Monday, March 31.

Arthur Stone, the prominent va'i Se-
ville headliner, has been signed by Ha!
Roach to appear in comedies as soon as
his vaudeville contract expires. Stone
will portray his usual country rube role.
* * *

Following the successful engagement at
the Capitol Theatre. New York, the Tru-
art picture "The Unknown Purple" has
been booked over the entire Loew cir-
cuit.

Page Fourteen

THE REEL JOURNAL

Afva 19/1924

ST. LOUIS TRADE EVENTS

EXHIBITORS OF EASTERN

MISSOURI MEET APRIL 22

The annual convention of the Motion
Picture Exhiljitors of Eastern Missouri
will be held at the Elks Club, St. Louis,
M.O., on April 22. It is expected that this
year's gathering will greatly exceed that
of last year, as many matters of import-
ance to the exhibitors are scheduled to
come before the body. Many exhibitors
from the Southern Illinois territory have
indicated they will be on hand.

A movement is under way to give the
Eastern Missouri division jurisdiction
over the Southern Illinois territory be-
cause those exhibitors purchase their film
in the St. Louis market.

The convention is expected to take a
decided stand against Federal and state
taxes on theatre tickets, and also to fa-
vor the repeal of the music tax.

MABEL NORMAND GIVEN BIG

RECEPTION IN ST. LOUIS

Mabel Normand received an elaborate
reception on Saturday, April 5, when she
arrived in St. Louis to fill a week's en-
gagement at the Grand Central Theatre
in conjunction with her latest feature
"The Extra Girl." The fact that thous-
ands of people visited her and crowded
into the Grand Central to see her is suf-
ficient proof that as far as the public
is concerned the unfortunate occurrence
recently in which her name was linked
is a closed affair. Mayor Henry W. Keil
was a member of the reception conmiit-
tce, and he welcomed her personally to
the big city.

Miss Normand was handicapped by a
severe cold, Ijut she refused to cancel
her appearance at the theatre. She was
given a large ovation at every perform-
ance.

EXHIBITORS SUFFER FROM

MINERS' UNEMPLOYMENT

With forty thousand of coal miners on"
of work and hundreds of thousands work
ing but part time conditions in the South-
ern Illinois coal fields are heart-render-
ing to use a mild term. And the unfor-
tunate pa.rt of the entire situation is that
the district is just entering upon what
should r>irmally be the dull season of
the year. Close students of business
conditions say that there will be no re-
lief for the coal industry before next
September or October.

Theatre owners as well as otlur busi-
ness interests in the coal mining sec-
tions are feeling the effects of the unem-
ployment of the miners. Many theatr-
have closed while others are running^ but
one and two days a week. Exhibitors
with large investments in theatres and
equipment are forced to keep open al
though the weekly deficit is getting larger
and larger.

The boys who didn't save something
from the fat years for this rainy sea-'
are in a serious situation. Some of them
are but a few jumps ahead of the sheriff
at the present writing.

By David F. Barrett

BRIGHT BITS

and
NEWSY NOTES

Should the bill repealing the tax on
amusements which recently went through
the House of Representatives pass in the-
Senate, great credit must be extended to
J. L. Colvin, the well known Washing-
ton, Mo., exhibitor who personally was
responsible for the introduction of the
bill. Calvin interested Congressman
Clarence Cannon of Elsberry, Mo., and
they jointly had the bill drawn up. Cal-
vin plans to appear before the Senate
committee to urge the passage of his
bill.

L. Seal for the past two years manager
of the publicity department of the Mis-
souri Theatre, St. Louis, plans a trip to
California.

Mrs. B. Harris, the winsome wife of the
popular Maplewood, Mo., exhibitor has
recovered from her recent illness. Slit-
was confined to a hospital for six weeks.

Herschel Stuart, manager of the Mis-
souri Theatre was host to the employees
of that big house at a dance in the lobby
of the big first run house on Tuesday of
last week. The dance numbers answered
the names of popular Paramount star
and starettes. Barney Rapp and lii
Victor orchestra furnished the music.

Lou Stahl has taken over the Union
Theatre, Union boulevard and Easton
avenue. St. Louis. He contemplates no
change in. the policy of tlie house for the
present.

F. O. McNail is preparing to open an

airdome at Ziegler, III., He was in S'

Louis making purchases of equipment,
etc.

Sanuiel Horton, owner of the Majestic
Theatre, Alvin, 111., plans to open a new
bouse in that citv on Easter Dav.

Jack Underwood, manager for Enter-
prise has received prints of "The Lone
Wagon" and will shortly aimounce the
release date on that feature.

Sam Werner of United Film Service
has returned from New York City. He
is expected to shortly announce the
acquisition of several big independent pro-
ductions for this territorv.

Harry Greenman. Jormer manager o''
the William Fox Liberty Tlieatre here
has gone to New York to take charge
of the William Fox Academy of Music.

The Liberty Theatre on Dehnar Ivnile-
vard will be dai;k for one week. When
it reopens it will jiresent a feature pic-
ture in conjunction with a girl show,
headed by Curt Jones, a prime favorite
in St. Louis. .-\n elephant act and one
other vaudeville turn will be on tlu- pro-

gram. Roy Jones, who was connecte
with the Hippodrome Theatre on Sixth
street, years ago will be in charge of the
Liberty.

Out-of-town exhibitors seen along Pic-
ture Row during the week were : "Doc"
Price of East St. Louis; C. Delaney, Ol-
ney. 111. ; Jack Hoeffler, Keokuk, la. ; Mr.
and Mrs. Tuttle of DesLoge, Mo.; Alvin
Weeks, Labor Temple, Staunton, 111. ;
Mrs. John Paul, Marvel, Carbondale, 111.;
Jack Pratt, Fulton, Mo.; John Reese,
VVellsville, Mo.

Sam Norman, manager of the New Lin-
dell Theatre, .5517 Grand boulevard, St.
Louis, was robbed on the morning of
March 31, of the Saturday and Sunday
receipts estimated by the police at $1200.

A closer co-operation between the
church and theatre was urged by the
Rev. Dr. S. Warkes Cadman in an ad-
dress before the Ministerial Alliance of
St. Louis on April 2. He stated that the
State is always assuming a morality that
it has not, and that morality cannot be
forced on a nation but that the church
must solve that problem.

The Mercantile Trust Company of St.
Louis has placed on sale a total issue of
$1,200,000 first mortgage serial notes of
the Missouri Theatre Company. The
notes are secured by the magnificent Mis-
souri theatre and office building at the
corner of Grand boulevard and Lucas ave-
nue considered one of the most profitable
ventures in the city from an investment
standpoint.

G. E. McKean, manager tor the local
Fox office; Charley Werner, Metro man-
ager; Sol Hankin of Educational; Jack
Wei! of Goldwyn and Manager Shalet of
United Artists attended the annual con-
vention of the Arkansas State' Exhibitors
held in Little Rock, Ark., on April 7 and
8.. Prior to going to the convention Han-
kin and W'eil stopped off at Hot Springs,
.■\rk., over the week-end.

Harry Koplar of the St. Louis Amuse-
ment Company, which controls fourteen
of the leading theatres of the city, do-
nated $10,000 to the fund being raised for
a new Jewish Hospital. His was one of
tlie largest individual contributions to
the fund.

Carson T. Metcalfe, cashier of the
First National Bank and owner of the
Opera House. Greenfield. Til., was a caller
at the First National office last week.

William League, Jr., assistant projec-
tionist of the Liberty Theatre is sporting
a handsome new Chrysler touring car.
He had it out in Forest Park doing
stunts on Art Hill and other favorite
spots to see %yhat a machine can really
do.

The Star Theatre, Wyaconda, Mo . has
closed temporarily for repairs. There is
a smalliJox epidemic raging in the town
and the theatre management decided it
would be a .good time to make needed
improvements to the house.

April 19. 19^

THE REEL JOURNAL

age

Fift

een

:: BOX-OFFICE REPORTS ::

CURRENT RELEASES

FIRST NATIONAL

Bob Hampton of Placer, \\ csley Barry
Excellent western picture. Fine acting
— R. B. French. Liberty Theatre, Hu-
inansville, Mo.

The Hottentot, Dougla? MacLean—
Fine. Book it and boost it. A real 100
per cent picture. — R. B. French, Liberty
Theatre, Huniansville, Mo.
VITAGRAPH

Midnight Alarm, Landis-Calhoun— Very
good. Drew good business in bad
weather. Every Vitagraph picture has
made money and delighted the patrons.
Though the weather and general condi-
tions have been bad, good titles, good
paper and good treatment from Vita-
graph has prevailed. — J. M. Bailey,
Bailey Theatre, Waverly, Kas.

Gypsy Passion, Madame Rejane — A
good clean picture that is different from
the ordinary run and pleased practically
all who saw it here, although did a poor
business on account of country roads
being so bad. — Harry Roberts. Electric
Theatre, Centralia, Kas.

My Wild Irish Rose, all star— Good
conicdy-drama. Did good business and
pleased. — J. M. Bailey, Bailey Theatre,
Waverly, Kas.

Received Payment, Corrinne liriffith —
Very ordinary feature although parts well
acted, but was rather drawn out and
draggy. Did not draw and got us the
poorest Saturday night business we hav:-
had since hot weather last summer. Pat-
rons semed to have this one lined up as
a society play and stayed at home. —
Harry Roberts, Electric Theatre, Cen-
tralia, Kas.

Pioneer Trails, Alice Calhoun — In
checking up on this, find that it brok>
house records since Thanksgiving, 1922.
Pretty good. They came far and near
to this one.— T. M. Bailey, Bailey The-
atre, Waverly, Kas.

No Defense, Wm. Duncan— Don't be
afraid to advertise this production. It
will please 90 per cent.— G. H. Thieman,
Colonial Theatre, Corning, Mo.

Man From Brodneys, I. Warren Ker-
rigan—The kind of production that the
general public wants: it has everything

that could be expected of any production
and the exhibitor that can't play this pro-
duction and make money had better quit
the game. It's a w-hiz. — M. W. Reed.
City Theatre, Junction City, Kas.

Man Next Door — It was fine, none bet-
ter. — A. R. Plumer, American Legion.
Sedgwick, Kas.

Little Wildcat, Alice Calhoun— A very
good program picture. Moral tone good.
— R. F. Lintz, Fairmount Theatre. Mt.
Washington. Mo.

Ninety and Nine — Sure-fire. Made a
hit. Forest fire scene started where
others leave off. — A. R. Plunmier. Amer-
ican Legion. Sedgwick. Kas.

Pioneer Trails, Calhoun-Landis — Step
on this one. It got them in and pleased
100 per cent. A real special. — R. F. Lintz.
Fairmount Theatre. Mt. Washington. Mo.

DISTINCT COLOR PHOTO-
GRAPHY IN "CYTHEREA"

Three distinct innovations in color
photography will be introduced in
"Cytherea." the Samuel Goldwyn produc-
tion now in the making under the direc-
tion of George Fitzmaurice.

The first novelty is a prologue showing
"Cytherea" as the mythical Goddess of
Love of the ancient lonians emerging
from her shell in a storm-lashed sea. A
new technical discovery permits a soft
color, misty focus effect which gives full
play to the vari-colored tints caused by
the sunshine hitting the water. The sec-
ond effect, synchronizing with the dra-
matic clima.x of the play, will be in full
sharp color. The succeeding shots are
in dull grays and full black. The third
effect, showing the death of "Cytherea."
will be done in a new manner designed
by George Fitzmauice. to make its appeal
beautiful rather than sorrowfid. The color
scheiTie to be used has not been divu'ged.
but those who have seen it declare it to
be unusual and original in conception and
execution.

"Cytherea" will be released by F'
National in the springtime, known for
ages as the open season for Love God-
desses.

Mail in Your Film Report Today For the Next Issue

THE REEL JOURNAL,

19th i Wyandctte, Kansas City, Mo.

Mv opinion on pictures recently played here is as foIlowE :

Title :

Star ••- Producer

Remarks

Title

Week of April 20, 1924.

ASSOCIATED FIRST NATIONAL

The Woman on tlic lurv, Svlvia Breanier (7).

CRESCENT
Wedding Bells, Monty Hanks (2).
Felix Hyts the Hippo (1).
T.aundrv. Inkwell (1).

EDUCATIONAL
Heart Throbs, Sing 'I'hein Again l!).
Dandy Lions, Christie i2).

The Trader Keeps Moving, Wildertless Tales
l.ynian Howe's Hodge Podge (1).
Kinogranis. two each week.

ENTERPRISE
Hell's Edge. Roy Stewart (5).
Bandit of the Movies. Mack Sennett (2).

FAMOUS PLAYERS
'lllc Confidence M.ni. Tlioinas Meighan (7).

F. B. O.
Silent Stranger. Fred Thomson (5).
Beloved Vagabond. Carlvle Blackwell (6).

FOX
'I'lie Plunderer.

HODKINSON
Miami, Bettv Comp^oii ((>).

METRO
The Arab, Re.x Ingram.

PATHE
(iirl Shy, Harold Llovd (S).
One at a Time. Hal Roach (I).
Hit the High Spots. Snat Family (2).
The Hollywood Kid, Mack Sennett (2).
(iateway to the West. Chronicles of .Vmeric.'i.
Sun and Snow, Sportlight.
Ransom. Leatherstocking No. S.
Trip to the Pole. Aesoj) Fable.
Pathe Review No. 16.
Toitics of D.ay. No. 16.
Pathe News. 'Nos. .14.1.1.

STANDARD
Fighting Crit. I.cst.v Cnneo (5).

UNIVERSAL
Forty Horse Hawkins. Hoot Gibson (fi).
Pretty Plunders. Century (2).
Fast Express, No. 7.

VITAGRAPH
Between Friends.

CLASSIFIED

ADVERTISINC.

Two Cents per Word Payable in Advance
No Ads Accepted for tess Than 50c.

Star Producer..

Remarks

If Kverv Exhibitor Does His
Hiity There Will be No Mediocre
Pictures

City

Theatre ..

Exhibitor

FOR SALE.

Tiiwcrs Motiir Driven Machinu ; Powers Mazd;;
L.inip house; 110 volt. 60 cycle A. C. Trans-
former; $140.00 complete. — Jess Hergert. Oti.s,
Kansas. 4-2''

FOR SALE.

Fire -proof tlicatre in liooming town ; regular
sliowhouse front ; sloping floor ; stage, scenery,
two picturt machines, piano, 250 opera chairs,
room for SO more; 4 fans, 5 ft. exhaust fan;
perfectly cool in hot weather. Big gas well
near town. Oil and gas boom on. No cimpeti-
tion. Will sell at a bargain.— Address Box 212.
Pomona, Kas. 4-1''

FOR SALE

Simplex motor drive, arc light, A-1 condition.
Guaranteed. New Intermittent. $180.00. with
rewind and extra reels. E. Dewhirst, Beverly.
Kas. 1^5

~~ FOR SALE

riood theatre in countv seat town. Every-
thing in first class condition. No competition.
Priced right. Menefee & Sons. Hoxie. Kas. 4-5

WANTED

Theatre in town It-vs than 3,000 population.
Give full particulars first letter. Ca';h proposi-
tion. Address Geo. B. Wooldridge. Milan. Mo.

POSITION WANTED

Position wanted as manager of theatre; sales-
man or representative of some good filrn ex-
change. Would consider renting or leasing a
good paying theatre. Age 25. Married. 5 years
theatre and film experience. Rea<!onable salary
or commission. ..References. Address A. W..
Reel Journal. 3-29

FOR SALE
.\t a bargain, an unusually good small town
til eat re. No competitiun. Equipped for pic-
tures and lecitimatc. Everything first class.
Address J- \V-. Reel Journal. 3-29

LEASE OR RENT

Wanted to lease or rent,- picture theatre in
the Kans.is City exch.-inge district. Give full
particulars first letter. Address L. J., Reel
Journal. J-29

'^^.

Here she is, Gentlemen, the bewitching little miss who is drawing the
mobs to motion picture theatres throughout the length and breadth of the
land. Millions know her as Mack Sennett's former Queen of the bathing
girl beauties.

— She's the Peach of All Peaches — She's

ALBERTA VAUGHN— Scintillating— Captivating Star of

"THE TELEPHONE GIRL"

Series — The H, C. Witwer-CosmopoHtan Magazine Stories

And how this new series has hit the public. With those two side-
splitting comedians, Al Cooke and Kit Guard, and with George
O'Hara and Gertrude Short and practically the entire cast of the
original "FIGHTING BLOOD" series, you can surpass your sue- ■"

cess of the "FIGHTING BLOOD" stories. Twelve knockout

chapters, two reels each, running riot with youth, love, fast action
and the snippiest, snappiest stuff your patrons ever saw. They're
cleaning up for thousands of theatres. Have YOU booked 'em yet?

FILM BOOKING OFFICES

OF AMERICA, Inc.

Snov/er BIdg., Kansas City, Mo.
33!2 Oiive St., St. Louis, Mo.
127 So. Hudson St., Okla. City, Okla.
infi Sr, r.-mc <;t i ;tfi„ p i, a„i.

f t

VOL. VU— No. 18

APRIL 26. 1924

PRICE TEN CENTS

All Comedy Program

Below is a letter received from a very promi
might interest you:

nent exhibitor which

"Recently we tried the experiment of using three two reel
comedies instead of a feature on Monday night. Our pro-
gram on this night ordinarily consists of a Western feature
and a serial. When we substituted the six reels of comedy
for the feature, our attendance was increased 25 per cent
over the best record with a Tom Mix feature. To satisfy
ourselves we have tried out the idea twice since with the
same gratifying results. We used some care in selecting
the comedies, one of them in each instance being one of
the new Will Rogers series."

AU exhibitors are anxious to follow a successful exhibitor, or at least
try out their proposition.

Pathe Exchange, Inc.

C. C. VAUGHAN, Branch Manager

1 I 1 West 1 7th Street Kansas City, Mo.

PUBLISHED EVERY SATURDAY. 19TH & WYANDOTTE. KANSAS riTV min

A Story of the Sea
You'll Never Forget!

And a story of stormy love, of desperate struggle
against overwhelming odds, that will register v/ith
your patrons with an irresistible power!

It is one of those strong dramatic narratives which
sweep its spectators into spell-bound enthusiasm.
Your patrons never saw Priscilla Dean in sc fiery a
role — nor in a role in which she has such tremendous
opportunity for the marvelous sweep of her temp-
estuous personality!

UNIVERSAL FILM EXCHANGE '"" ^^"""""^ ''

KANSAS CITY, MO.

:»

April 26. 1924

THE REEL JOURNAL

Page Three

gigHgiiigiiaBigissisjigiMiaisiiPSPispBiisiisgisisiigiiiiiiBSSiaiisisiiiaiaiiiiaaiaiisiiisiigi^

This week's release

THE WORLD'S CHAMPION HORSEMAN

Varieties

Western

Photo-
Plays

Season

1924

A photoplay with a maximum of action and a minimum of
gun-play and other objectional features.

STANDARD FILMS

111 W. 18th St.

Kansas City, Mo.

Next Week-Lester Cuneo in "Western Grit"

El
H
M

l ai«iRi aia^i»ll5|ia^Pllsiisi|g||siisipisip|g||5i^|g||BipHaa[gggElglB!B

Page Fi

our

Publislird Kvory Saturday by

REEL JOURNAL PUBLISHING CO.

19th and Wyandotte Sts.

KANSAS CITY, MO.

BEN SHLYEN

Publisher and Editor

Telephone Delaware 9763

SI. I/Oiiis CorrOMpondont

DAVID F. BARHETT

3748 Meramec Avenue

Change ot advertisinft must leaeh this
offioe not later than Tue.sdny of eaeh
«eek, otherwise same eopy Tiill be run.

Cireulatingr in nii.ssouri, Kansas, Northern

Oklahoma. Arkansas and

Southern Illinois.

What's Happened?

The announcement tliat the exhibitors
of Eastern Missouri will hold a conven-
tion in St. Louis this coming week brings
to mind the question of what's become of
the organization of exhiI)itors in Western
Missouri.

It was more than two months ago wdien
a group of exhibitors from this part of
the state met at Kansas City with the
purpose in mind of organizing or rather
re-organizing the exhibitors of Western
Missouri. A committee was appointed
and funds were subscribed with wliich the
cost of this organization work would be
defrayed. They were all "pepped up" and
enthusiastic and this time they were going
to organize a real exhibitor group. But
what's become of the committee? What
use has been made of the money it was
given to work with? And what'U become
of the shreds of the organization that are
waiting to be bound together again?

A nundjer of exhibitors have asked us
what progress the exhibitors of Western
Missouri were making in their efforts to
form an association. Some oi tnem are
men, who have never before been inter-
ested in organization and who were now
wishing to join in some movement that
would represent their interests.

But it looks like the old story of wait-
ing until the someone steals the horse be-
fore it is decided that the barn door
should be padlocked. We've preached
many times the need of organization and
its benefits. They should now be firmly
fixed in the minds of every exhibitor and
especially the committee that was ap-
pointed to do this reorganization work.
Waiting won't do any good. The time to
act is now. Those who have been wait-
ing with interest for the organization
committee to call on them are growing
impatient. So let's go, boys— R-I-(J-II-T
N-O-Wl

THE REEL JOURNAL

YALE CLUB TO SCREEN

"CHRONICLES OF AMERICA"

Invitations liave been sent to city offi-
cials, executives of pi'ominent organiza-
tions, and members of the Kansas City
Yale Club to attend the screening of sev-
eral of the "Chronicles of America" series
produced by the Yale University Press.
This private screening will take place in
the Auditorium of the Kansas City Jun-
ior College the evening of April 21. The
purpose of the screening is to show these
representative people that these histori-
cal pictures are not solely educational
as many believe, but are entertaining as
well.

Among those invited are Mayor-elect
Beach, I. L Cammack, Superintendent of
Schools, and executives of the D. A. R..
Parent-Teachers Association, Women's
City Club, Boy Scouts, Girl Scouts,
Chamber of Commerce, Rotary Club, Ki-
wanis Club, Lyons Club, ministers of all
denominations, teachers and principals
of all schools.

"The Chronicles of America" is a com-
plete history of the United States, and
the scenes and characters are absolutely
historically correct. They are distributed
bv Patlie.

m. p. T. 0. A. OFFICERS

ATTEND MUSIC TAX HEARING

Representatives of the American So-
ciety of Composers, Authors and Pul)-
lishers met with the Patents Committee
of the United States Senate on April 9.
The committee declared the moves of
the society in respect to their attempt to
fair, un-American, and a direct contra-
vention of popular rights.

Svdnev S. Cohen, president of the Mo-
tion Picture Theatre Owners of America
and other national officers represented
motion picture interests and participated
in the hearing. Mr. Cohen submitted
artguments in favor of the bill introduced
by Senator Dill, a bill which would affect
such arguments in the Copyright Laws
as to relieve the radio people from the
payment of the Music License Tax.

Mr. Cohen cited records to prove that
the framers of the present copyright law
never intended to have the same used
as a legal black jack to levy tribute on
the theatre owners and others. He show-
ed where only a comparatively small
number were to be considered on one
side wdiile the rights of millions of peo-
ple were jeopardized on the other. He
urged fair treatment for all, declaring
that when musical compositions were
sold and purchased by theatre owners and
others the right to use the same was be-
yond reasonable question and should be
declared so by Congress.

Other hearings on the case have been
scheduled, and will take place in the near
future.

"The Bedroom Window" is the title
selected by William deMille and Clara
Beranger, author of the original story
for Paramount which was tentatively call-
ed "The Inside Story."

"The Dark Swan," Ernest Pascal's
novel which Warner Brothers will adapt
for the screen, is mentioned in last Sun-
day's New York Tribune as being one
of the six best sellers during the past
week.

April 26. 1924

DeMlLLE REPRESENTATIVE

TELLS OF STUDIO ACTIVITY

B. C. Kicsling, personal representative ■
Cecil B. DeMille, was in Kansas City )•■:
three days last week. While here he ad-
dressed the Rotary Club and the Cham-
ber of Commerce. Mr. Kiesling is mak-
ing a tour of the Paramount e.xchange-
in the interest of "Triumph," DeMille's
current release, and is also informing the
branch executives of studio activities.

Mr. Kiesling said that the studios ar
busy both in New York and in Los .A.nge
les and that production is moving rapidl.\
In regard to the shutdown of studio
which occurred a few years ago, Mr,
Kiesling said that a repetition of such aii
incident would not occur again.

A rental studio similar to the Unit^
Studios in Los Angeles is being built i
New York. Mr. Kiesling stated that there
are more new devices being discovered
in improving tlie technique of the photo-
play, and that the success of colored
scenes, as shown in "The Ten Comman.
ments," has assured the industry of soni'
thing new in color-photography. The thir
dimension is being experimented with an
it is rapidly being improved. The open
ing of the Red Sea, one of the scenes ii
"The Ten Commandments," was one u
the greatest accomplishments in the hi
tory of motion pictures.

Mr. Kiesling said that the manner it
which Mr. DeMille obtained his plot foi
"Tlie Ten Commandments" was uniqii
Desiring a new idea for a play Mr. D
Mille promoted a contest of which Mr
Kiesling was in charge. One thousan
dollars W'as to be given to the person wl:
suggested the most suitable plot or id
for a new production. Out of 33,000 i
plies ten suggested the Ten Comma"
ments. Mr. DeMille was so pleased witi
the theme that he presented the prize t'
each of the contestants who gave the ide.n

Mr. Kiesling was on his way to th
Coast wliere he will work in close cooper
ation with Mr. DeMille in his comin;
productions.

HOLLANDER NEW MANAGER

AT UNIVERSAL EXCHANG

H. L. Hollander has succeeded L. W
Weir as manager of the Kansas Cit
branch of the Universal Film ExchanTc
Inc. Mr. Hollander came here from Cb
cago where has was manager for tli
Goldwyn-Cosmopolitan Distributing Con
Previous to his position in Chicago. M
Hollander was with the Goldwyn con
pany in Omaha. He has been in the fill
business for about nine years having spei
a number of years with the old Reala
company in Minneapolis. Mr. Hollandi
is new to Kansas City and the territoi
but he says that he likes the city vei
much and that he is anxious to becon
acquainted with the territory.

Mr. Weir left LIniversal to take a po~
tion with the Goldwyn-Cosmopolitan cOl
poration in the northwest territory.

Warner Brothers have purchased_
screen rights to Edna Ferber's "So
one of the season's outstanding no|
and "Vanishing Point," by Conning
Dawson.

SEND IN

YOUR BOX-OFFICE

REPORTS

It scores a

whai the box-ofHce reported

Washington, D. C.

CRANDALUS METROPOLITAN THEATRE

Mr. Crandall writes : "Everybody liked it. It
seems to have real mass appeal. Lends itself to a
great teaser campaign. Business on the week
splendid. Marie Prevost well liked and has great
possibilities."

Detroit, Mich.

ADAMS THEATRE

"It equalled 'Dangerous Age' as a box office
winner." — George Trendle, John H. Kunsky Enter-
prises.

Lancaster, Pa.

HAMILTON THEATRE

George Kruper, owner, writes : "A fine picture.
Proved to be an exceptional box office attraction."

Aberdeen, Miss.

TEMPLE THEATRE

W. E. Elkin writes : "I wanted them to see it.
They did. I wanted and got more money than
ever I expected."

LOUIS B.MAYER

presents the

JOHN M. STAHL

PRODUCTION

Ik WANTERS"

From the story by LEILA BURTON WELLS

Diiected by JOHN M. STAHL

Scenario by J.G.HAWTCS and PAUL BERN
Pliotogra.pb.jrb^. . .ERNEST G. PALMER

Detroit Free Press :
" Shows Marie Prevost
at her very best."

Detroit Times:

" Few actresses can sur-
pass Miss Prevost in light
comedy work."

Oregon Telegram:
"It's all that it should be."

Oregon Journal :

"A merited film that
will strike home to al-
most everyone."

Moving Picture World :
"Here is a showman's
picture. Looks like a big
box office winner."

Exhibitors Herald :
' — entertaining story,
well acted and beauti-
fully photographed."

Great Exploitation
Great Advertising
Great Picture

and what a cast

Marie Prevost

Robert Ellis

Huntley

Gordon

Gertrude Astor

Norma Shearer

Page Sk

THE REEL JOURNAL

Apra 26, 1924

CONVENTION PROGRAM FOR

M. P. T. 0. A. ANNOUNCED

The annual convention of the Motion
Picture Theatre Owners of America will
be officially opened May 27 at the Cop-
ley-Plaza Hotel, Boston, by Mayor Cur-
ley who will deliver an address of wel-
come. The mayor's address will be fol-
lowed by short talks by city officials,
and following this the business session
will open.

The convention committee held a meet-
ing recently at which the following pro-
gram was decided upon :

Monday, May 26

Meeting of national officers and
members of the executive committee al
the Copley-Plaza for reports of the yea:
and final convention arrangement.
Tuesday, May 27

Opening of the convention at 11
o'clock. Address by the Mayor of Bos-
ton and others. Convention business.
Grand Ball at the Copley-Plaza Hotel,
in the evening.

Wednesday, May 28

Convention business continued. Trip
down Boston harbor in the afternoon.
Convention banquet at night.
Thursday, May 29

Convention business continued. Visit
to Bunker Hill and other historic places.
Evening — adjournment.

universaiTgiants ready

TO meet all comers

The Universal (.,ia'i'.s are sluirpeniug
their teeth with office files and prepar-
ing to spring upon ih: f^rst foe which
pr.-.ents a challe^cr. The Idler pub-
lished last week in The Reel Journal from
Doak, manager of the Pittsburg Pugs, to
the Universal Giants has taken effect,
and for the sake of the thousands of eag-
er fans who are watching the Giants with
keen interest, we reprint W. P. Bern-

field's reply. •, ,c io>j

April 15, 1924.

Editor of The Reel Journal,
Kansas City, Mo.
Dear Sir:

Answering Mr. Doak's letter published
in your paper would say that we did play
in Pittsburg some time ago and while we
were on the field in practice, some one
went through our clothes and took our
money, but we did not have to take up a
collection to get out of town. Neither
was the score 176 to 3 as stated, but was
174 to 3 and in this game all the bats
were broken and shovel handles were
used to finish the contest. We remember
Grogan, the pitcher, well. He insisted
upon using steel plates for first, second
and third base and he had them magnet-
ized and when we did succeed m getting
a runner to first, the magnets attracted
our spikes and we were unable to get off
the bag. This, we consider, came under
the head of sharp practice and the game
should not have been officially scored.
We have improved a lot since those days
and now stand, as we did before, m a
class by ourselves. We are cleancut
baseball players and are open to meet all
comers, so if any of your readers mean
business let them send their deposit
money in cash) to Arthur Gebaur an.l
he will do the rest. Our record speaks

W. P. BERNFIELD, Manager,
Universal Giants.

Moving Along Movie Row

J. E. Storey, general sales manager for
Pathe, was in town for a few days last
week.

» * »

Victor Cason of the Cason Theatte,
Bosworth, Mo., who was recently elecced
mayor of his town, was on Movie Row
Wednesday and dropped in for a visit
with B. C. Cook, manager for the Econ-
omy Film Service.

* ♦ *

And Vv'hile speaking of B. C. Cook — he
bought a lady's wrist watjh last week
with initial A. E. S. on it We know
that those are not his wif^s. Perhaps
its just "Another Scandal."

* • *

Ben Levy of the Hippodrome Theatre.
Joplin, Mo., was in the Goldwyn offices
Tuesday.

* * *

"Doc" Cook, business manager for the
M. P. T. O. of Kansas and "Duke"Wel-
lington, business manager of the Kansas
City Film Board of Trade, umpired the
ball game between motion picture ex-
hibitors of Kansas City, Kas., and the
employees of the local First National
exchange. They even have to watch each
other at play.

* * *

Lee Miller of Topeka did some business
with the Standard office last week. Mr.
Miller represents the Best Theatre.

* * *

L. W. Hooper of the Orpheum The-
atre, Topeka, Kas., was on the Row last
Tuesdav.

* * *

William Wife, editor of Fox News,
was in Kansas City last week, and spent
some time at the local Fox office. While
here he hired W. P. Murphy as camera
man for this territory.

* « *

The Liberty Theatre has booked Vita-
graph's current release, "Borrowed Hus-
bands" for the week of May 4.

* * «

Walter Wallace of the Orpheum and
Lyceum Theatres in Leavenworth, Kas..
booked heavily at the United Artists
office last Tuesday.

* * *

F. B. McCullough of Neosha Falls,
Kas., and H. M. Fort, Moberly, Mo., were
in the Vitagraph office last week.

* * *

Charley Sears, owner of several the-
atres of Missouri was in town last week.

Visitors at the A. H. Blank Enterprises
office during the past week were W. G.
Kirkman of Hays, Kas., and W. J. Gabel
of McPherson, Kas.

* » ♦

R. C. Cropper, feature sales represen-
tative for Pathe, who has been here for
several weeks, left for Chicago Tuesday
night.

* * *

Sam Handy, attorney for the Kansa .
City, Mo., and Kansas state exhibitor as-
sociations, is in Washington, D. C. rep-
resenting the motion picture people on
the Music Tax controversy.

* * *

Pathe's Chronicles of America seriei
will be screened under the auspices of the
Yale Club of Kansas City at the Junior
College Auditorium at 8:15 p. m., Monday
April 21.

* * *

Lew Nathanson is hitting the high spots
as a Selznick salesman.

* * *

Harry Till, Auditorium, Braymer, Mo.
was a caller at the Paramount exchange
last Thursday.

* * *

There's one exhibitor in this town, who
doesn't seem to be much worried abou-
Lent and other dull seasons. And that's
Walter Burkey, Admiral Theatre, 8th an-l
Tracy streets. Walt just bought himsel
a new sport model Buick roadster. And
boy, she reflects prosperity.

* * *

Cleve Adams, middle-western division
manager for F. B. O., breezed into towr.
from the F. B. O. division managers' sales
inceting held in New York. Cleve says
it was a great pow-wow and is very much
enthused over the business done the past
three months and as well with the coming
product.

* * •

R. R. Bicchele, president of the M. P.
T. O. of Kansas, attended the meeting of
several state organizations held at Chi
cago last week. Dick says it was a r-a
business gathering and that many import
ant things suchas music tax, admis io:
tax, etc., were discussed. And h" expe-l
to see some results from the plans lorm
ulated.

* * *

Barney Schultz opened his new Marl-
borough Theatre Saturday, .'\pril 12
Johnny Hines in "Conductor 1492" was
the opening attraction.

Coming boon

Vriscilla^ean

in a series oFspecial

productions
/^HODKINSON RELEASE

"^s Season J924 -1925 Tlurly Firet-Kim Pirtu

''RESTLESS WIVES '

Young, beautiful and pleasure-loving — the product of a restless age.

"RESTLESS WIVES"

DORIS KENYON
MONTAGUE LOVE
BURR McINTOSH

JAMES RENNIE
EDMUND BREESE
NAOMI CHILDERS

This great super feature is now playing pre-releases in the
theatres of the Famous-Players Lasky Corporation. It is
now booked to over 80 per cent of the important first runs.
This feature production is adapted from Izola Forrester's
story of the same name which appeared in Ainslee's Maga-
zine.

Ihe story is about a young, beautiful and pleasure-loving
?irl who plunged into wedlock with the same reckless spirit
!;hat she had played every game in life.

ft reaches its climax when James Benson forgets his wed-
ling anniversary because of a late business engagement. His
vife accepts the invitation of an admirer to a cabaret,
rhen ...

|5ee "Restless Wives," the season's sensation !

V WONDERFUL TITLE! A WONDERFUL PICTURE!

BOOK IT NOW

Enterprise Distributing Corporation

"Three o'Clock i
the Morning"

Here's the enthusiastic review in the Moving Picture Wiif

"Constance Binney in an exceptionally interesting sp:ia
'Three O'Clock in the Morning' is one of the most human picire
of the current flapper type. On second thought, we wouUHk
to say, as an individual opinion, that it is more human thaiar
we have seen. It impresses us as a sure box-office bet for (fer
theatre, large and small, city and town."

The Film Daily surely likes "Three O'Clock in the Morrig.
Here's what they say: "Constance Binney is easy to look aaii'
excellent in the leading role. Mary Carr is her mother and ivf
the usual splendid Mary Carr performance. A mighty interetin
picture with the flapper-jazz period well played up.

"A Sure Box Office Bet"

Enterprise Distributing Corporation

Bambuhna <;iiis frcini "Wildflinvei"

rhree o^Clock in
the Morning''

CONSTANCE BINNEY
:Y CARR EDMUND BREESE

A MAE OLIVER RICHARD THORPE

LIAM BAILEY RUSSELL GRIFFIN

A Picture In Tune With The Times

^awrence Reid likes "Three O'Clock in the Morning." Here's
he says in the Motion Picture News:

'The picture is sumptuously mounted in its cabaret settings —
he atmosphere is always convincing. It offers plenty of inci-
which ranges all the way from exhibition dancing to ensem-
laneuvers by a chorus. An audience picture of splendid
ing power."

lere's a picture packed to the brim with exploitation angles,
■d by a big national advertising campaign now under way.

Book This One Now

Enterprise Distributing Corporation

Constance liinney, Mary Carr, Edmund
Breesc — a Magnificent Cast

ROY STEWART

WESTERNS

A Series of 10 Five-reel Whirlwind, Broncho Bustin', Six Shootin', Daredevil Fast-moving We;-

erns Featuring Your Patrons' Favorite Western Star

ROY STEWART

The Greatest Western Star
Directed by

CLIFF SMITH

The Greatest Western Director of the Age

ACTION POSTERS— The kind you want— the kind you always get with Enterprise Westeri;.
REAL STORIES — Selected stories from famous authors and leading magazines, i n c 1 u d i ig;

SATURDAY EVENING POST

Book these Roy Stewart Westerns with the Action Posters at Enterprise's S((iiare Deal Ren

and Big Profits Are Sure!

NOW READY

BIG PROFITS FOR YOU! BIG PROFITS FOR YD

Fni-oirnirisi* fiisffwhiiti

n a

r n,

f\ -r n t 1 e\ n A

lere S evidence why the world's larg&st and

lesl theatre The CAPITOL— New York Booked
id Boosted —

^IIE

^JiLL

America* ^.j~ -~^ ^

Element of Mysten «
'The Unknown Pofplf^

"■"nnn
"^ "leal

's .

"^':^'^:3f>-^

;it

" yo^t

<Hr;

'fa.r..;.

Stow Is Delightfully H-l
I logical and, Therefore.
i Good Entertainment—
; Actors Are Incidental.

i.y Rolaiid
Soo're. ITeaentwJ

IS .nd 'carlyl. ll<>--
by Truarl.

™'' "hU B. W.Uhi>.l

P,l„ Murcl.mont- """^.aUct La"

.j.»el Mu-chmonl Slulrt Holmes

Jioiei D»w;on jjel-o rerrufon

. ft, ih Mareh Jrrankio Lee

G>i.nre MUbOii Brlnsley Sbaw

I S,/!. Ulna . Mite DonUn

! i-jrlott '____" ' "

i By ROSE PELSWICK.

\''Zo'^S^v,hat must have ieenm

A, thev sat there, ell "-"^'•"f'
itretJei o hond, unseen. in,t,U-

yT/e .«.P«n«. «"<«. -"«»"»■
'"cfil?;^;/ an* disappeared.

K^fc /rom both ">«'»" '''"' *<"'^

i-;,:';cd' a moment, .proved them

'" V^'fet rov» <"«« '»''"^"' ""■
teen,

..; baUi.w^ettV BubWed
o.,e couvict, Quenilously. They
bands you a wormy rose lito «,
„aa Ito l«.y 10 Paradise^

.•■«. iciand." reminisced a Bee

1 ;.\\vv,,r,g Vaod o. wo„e«.

^^■.■••■:^!' "^^I'o'k \t^l,il^ the first
'■'' "„W h« H «^ ot hW life to the

„,.-r '>"^' "■;:, adapt'" t° i^j.

•'"■ screen ',.^- '•'''''

ui;,

■Oils .

^i^M. v

?Pe.-.,

■ P'^or

irty.

■ <'0

thi

'veni,

'"'■ He

MlOou,

art Of

ing

, -Jcnij- i"'„1^ "K-.ii.

I'.r
'. niys- 1

[ ""■- -^•■.ri.r" ""•■"'■'^ u,!,'""" f-c./

prUon

,.aa> the ca= m^^t> ,,3 bUP9» n ,J

1 , T:ii''t

,?>:«/ery FiiJ"':, ^^^^jyill

= '""Vr.rrv Brmsley Sha". ,,

at Capitol

mad; ..^'^ri'"'<

■post ' <'

[la, ,j"'a"on of
1/ at the Ca

'Jpe.

and I
screen ,

«-eek. fh';°«'-^l
,^a Carlos
through

' PIc- I
Pro-

scrften ptay made

nd Carlyle Moore H

by Roland West.

and, there^ro. ^ood ^J^'"*;!^'' ^g^t
By means of a r^y °' *! V the
"^^"""^'^WallS mats Wmselt

screen. *^a". „,,r„e3 W» «''«■
invisible, a'"^, P"hT^^rwhom
who had ■'>'-'"-"=*A*iX^l8bts are
y^ had ff "/,«^,*3'"3to-« venge.
turned out, P»5^"^buteS, detec-

''t;^felem«t..p. -Jfe^^.^lr.
smoothly 8"«'^*'°'=lu.ihlne to a
;-,i,r.ii , f??°%„;r^vef rapidly
thei.ie ot U>'* '/Pf' Sontal to the

'^"'^ K1^ ^ e"^Pt°o\i of Wal,
story, .with lt» " , toreicn f'r,ai-

cier. with »/--;*>°^,,,, . looking.

rd1io.>.»r.^'''^"'-"''''"'""^
tinental cape.

AT THE CAPITOL
'THE UNKNOWN PURPLE.

Truart rr^sonta tho
trnm Bolanfl Writ an

A Oarloo production.

THE CAST:

Pe„r jurcb-nojt H.nr, B W,Ul,all

j,w,.| Mard)moHl. gtuaV" Ho;mee

h Mariti... Fraolile Lei

;idle'ooo<illitlV.'.'.'.'.Ei''e! _9'i^ r^rry

,and"tu,"'-""-"
,^^^W^/;:^rv.ed

^' has be(ih « ""

•;;;>d =« rar aa ,h"'lT"">- handled
/^^orablo to thi "" '" denmtem:

" lias been

I has •

TRUART'S

Marvelous
Mystery
Thriller

■n.;idl.Ooo<il"lit'lV/.V.'.EJhel r.rev T^rr:

f Allison .-"Brlrieley Sh:jw ,

kins Miko Donllnf

:on * •■••;*_

••The Unknown Purple" was a mys
I tei y play on the stage and It is stlH a
invstery play on the screen. It seoma to
\us to present flret xate trtftk camera
Ltiiff and certainly the interior sct-
1 un^s which have *,ecn employed In it=
m--OtlnR are among the lovollcet.

ns parta are played stretuoujily by
L good looking, well dressed Cj^ and
for all we know. It Is a good cnourli
motion picture. Just how much dil-
r'enco it would have made cvcn^ i
ho unhappy Jaoxes Dawson ne«r h^
,l,scovcred who waB responsible for
hkc sinister influence whidh dogl^d
H tracks under a ap^ay ot 'purple
I'htTs open to discussion. Without
'ioln- into detail concerning the ma.e
Urweird sltua.lofis Which Ver-ade U.
wc thihk It, is fair to report the pic
iTuie vv.lt amuse and^^l" >;21!—

When "The Capitol" chooses
a picture you can be dead sure
it is "the goods.**

been well r„ ' '° '"Is stor5
,-cuin^ fJIf\^7"ce,ved. bea'd?'

Photograph of Oliver m '""eh ,h,
Henry b. u-„7,i ,f March.

°'"y- Other well L„i^ respo„sj /
'">^( of stuar> ,i_y">'^n name, „.. I S

Hota« ",?f "" are
, -risen. EtheiV " ^'^^^

'>-i'lonal or aZ. P"rks(

the - .Anierir^« » _

Jtlios

I •'amea Mor,
„ and th
d

;°" Of M'ke Don,,^'''?''^ ">
fias been given ,h ■'"'^"nj
ngle to tt't": 'H"comedv

_ „„„ „, , ever

or
- Person
'^rlhur haa

::l'f angle"i;",h^^-'="'ae...eon,ed;
= »'ing. ivit.., Which hi i'"'^ '"'■oad-
. ^he Picture is am """«' nicely
Its icn. ._., '« among the t.e^st „f

' ., "le Picture i« ;„ ""<'

'"adfrship'^in*^';''^' "'"•■
houses. " ^"y of^ihi

XT GET THIS

The Capitol The-
atre cannot afford to
make a mistake.

It's weekly receipts
run from $35,000 to

$60,nno.

With the pick of
the TvorId*s best first
run releases The
Capitol picked "THE
UNKNOWN
PURPLE."

That's all you need
to know about "any "
picture.

Exchanges Everywhere

Page Twelve

THE REEL...JOURNAL

Apr* 26. 1924

UNIVERSAL REORGANIZES

EXPLOITATION DEPARTMENT

Universal announces a comprehensive
reorganization of its exploitation depart
n ent in preparation for the handling of
next season's product — the thirty-six
Jewels which will mark that company's
change of policy to an all-Jewel output.
The reorganization embraces changes of
personnel and territorial assigimT.iits m
the field, a greatly enlarged staff and
the engagement by Carl Laemmle, Uni-
versal president, of Jerome Beatty, one
of the industry's leading exploitation ex-
perts, to head the Univer;-ai Exploitation
Department.

From now on the exploitation force will
work in closer cooperation with the sal-.-s
department. It is the opinion of Al Licht-
nian, general manager of exchanges, that
every big picture should be thoroughly
exploited, and that exchangemen and ex-
ploiteers should work hand in hand to
assure the exhibitor a high box offic-
value for every picture.

Next year's product, "The Perfect 36,"
as they are to be termed, will receive ex-
ceptional and prolonged exploitation both
before and after release dates.

To the Kansas City and St. Louis ter-
ritory Jean Belasco has been assigned.
Kansas City will be the exploitation
headquarters for the two territories.

FIRST NATIONAL MANAGERS

WILL GO TO NEW YORK

HODKINSON SETS DATES

FOR EIGHT NEW FEATURES

Definite release dates have been set for
eight big features to be released through
the Hodkinson Corporation. The pro-
gram as announced covers tlie period
from April 20 to August 1. and includes
the Betty Compson special, the first
Frank Woods production, the big Al
Christie feature comedy, the first Helcne
Chadwick picture, the second of the Lila
Lee-James Kirkwood subjects, two Harry
Carey pictures, and the Lois Wilson spe-
cial.

The Lila Lee-Janies Kirkwood picture
is "Wandering Husbands," a comedy-
drama of suburban life. "Miami," the
Betty Compson picture ot ttie gay life
in the winter plavgrounds, comes to the
screen on April 27. "What Shall I do?",
the first of the Frank Woods productions
starring Dorothy Mackaill is scheduled
for May 11. Harry Carey in "The IJght-
ning Rider" will be ready for the exhi-
bitor May 18, and the big Al Christie
feature comedy "Hold Your Breath" will
be released May 25. The release date for
Cosmo Hamilton's society story "Another
Scandal" has been set for June 22, and
the third Hunt Stronibcrg production
"Tiger Thompson" starring Harry Carey
is set for release on July 1.3. "Her Own
Free Will," Helene Chadwick's first pic-
ture for the Hodkinson program will be
ready July 20.

That the Hodkinson Corporation anti-
cipates a particularly prosperous season
immediately ahead is indicated by the
announcement of these releases for the
spring and summer season.

The announcement tliat Alice Joyce has
decided to come back to the screen perm-
anently has been greeted with an unus-
ual display of interest on the part of both
press and public, it is reported by the
Sclznick Distributing Corporation, who
will distribute her productions.

E. C. Rhoden, Kansas City branch man-
ager for Associated First National will
probably go to New York some time this
summer to visit the home office of First
National, according to a new system out-
lined by the company.

E. A. Eschmann, general manager of
distribution of Associated First National
Pictures, Inc., this week announces a plan
by which he intends to further cement
the relationship between his branch man-
agers and Home Office executives. This
will be accomplished by bringing the
branch managers to New York two at a
time. The first two will be F. E. North
of Detroit and Leslie Wilkes of Dallas.
They will report May 4th, remain the
entire week in consultation with each de-
partment and then return to their respec-
tive branches on May 10th.

It is believed by Mr. Eschmann that
by having each branch manager spend
time with the accounting, sales, advertis-
ing, publicity, supply, purchasing, and
film departments individually and alon
there is no doubt but that a greater good
can be accomplished than by any national
convention. The branch managers ca.
carry their territorial problems to the
home office executives, and together an
attempt will be made to solve them.

"In bringing our branch managers to
New York, however," states Mr. Esch-
mann, "we do not intend that Home Of-
fice executives should neglect their tours
of exchanges. Some major Home Office
executives will be on the road at all times
visiting our branches, and this contract
will supplement the visits of branch man-
agers to New York."

FILM SALESMEN'S CLUB

ELECTS FIRST OFFICERS

At a meeting of the Kansas City Film
Salesmen's Club on April S, the following
officers were elected : Chas. W. Russell,
President; J. Erwin Dodson, First Vicc-
Pres. ; M. E. (Marty) Williams, Secoml
Vice-Pres. ; Fred Savage, Third Vice-
Pres.; Frank Cass, Secretary; Bob Witli-
ers. Treasurer.

The Executive Committee was cliosen
to include Chas. Russell, J. Edwin Dod-
son, M. E. (Marty) Williams. Stanley
Mayer, M. VanPraag, W. P. Berufield,
Roy Young.

The first regular meeting of the club
will be Saturday, April 19, at the Film
Board of Trade.

PATHE SUPPLIES NEW TYPE

OF SERIAL ENTERTAINMENT

1 he day of mere blood-and-thunder ser-
ial is past, and audiences are seeking well-
developed stories in their serial fare, to-
gether with plausible themes and re.a
human characters, is the opinion of Ed-
gar O. Brooks, serial sales manager o'
Pathe, in response to a recent statemen
of a Pennsylvania exhibitor who describ
ed what is wanted in the wav of seria
entertainment as "A serial with a story
lots of humor, some action, but plaus
ible, and I'll bet we small 'hanktonk' ex
hibitors will smile now and then."

This demand has been growing for th
past several months, and was anticipate,
by Pathe quite some time ago, said Mi
Brooks, when they inaugurated a nei
serial policy. The first tangible evidenc
of this new serial policy was seen in th
Patheserial adaptation of Emerso
Hough's famous story of the early Wes
"The Way of a Man," which was follow
ed by "Leatherstocking," the plot an
action of which is based on the celebra'
ed Leatherstocking Tales of James Fen
more Cooper. "The Fortieth Door
adapted from Mary Hastings Bradley
novel of modern Egypt, the first episodi
of wdiich were viewed this week at tl
Pathe home office, gives assurances i
maintaining in every respect the hij
standards established by its two pred
cessors to Mr. Brooks.

"Pathe is thoroughly alive to the nee.
of the market in the way of serial ente
tainment and is sparing no effort or e
pense in supplying the demand with
new and better type of chapter produ
tion," concluded Mr. Brooks.

STRONG SHORT SUBJECTS

ON UNIVERSAL PROGRA

Universal Film Corporation lists
series of strong short subjects for i
lease during the current month. T
programs for each successive week
elude a one reel Universal comedy, t <
reel Century comedy, two issues of t
International News, and a chapter of I
current Universal serial "The Fast I
press."

The one-reel comedies feature Ne
Edwards and Bert Roach as one te;
and Slim Summerville and Bobby Di
in another series. The Centurv comec'
feature Harrv Sweet, Buddv Messini. .
Alice Howell, Jack Earle, Henry M-
dock, the Century Follies Girls, and II,
the educated dog.

The serial "Tlie Fast Express" will -
tend through the eighth chapter.

aiiAl Christie Feature -^/'///i

Dorothy Devore

Walter Hier/.TullvMaishal],
Jimmie Adaiiw ftiscilla Bonner
<M(/ Jiiiiniic Hatrison

HODKINSON RELEASE

Season 1924-1925 Thirty First-Run Pictures

April 26, 1924

THE REEL JOURNAL

Page Thirteen

O AT'Or^Ml'717 '^^^^ RELIABLE BUSINESS HOUSES— THEY GIVE

rA.1 i\\J iH lZuSIa special service to the film trade : :

BOLLER BROTHERS

THEATRE ARCHITECTS

5C8 Palace Bld^. 531 Douglas Bldg.

Kansas City, Mo. Los Angeles, Calif.

EVERYTHING FOR THE

THEATRE BUT THE FILM

CARBONS

MINUSA SCREENS

COMPENSATORS

RHEOSTATS

OPERA CHAIRS

MAZDA LAMP EQUIPMENT

MOTIOGRAPH PROJECTORS

CHAS. M. STEBBINS

Picture Supply Co.

1028 -Main St.

Kansas City, Mo

Arcbie

Josephson,

President

HOTEL
BRAY

12th Street and
Baltimore Ave.
Kansas City, Mo.

It's foolish
to pay more

--and
risky to

pay less.

Absolutely
Fireproof

150 Outside Rooms

with Bath
$1.50, $2.00, $2.50

PRINTING FOR THE TRADE

Keystone Press

19th & Wyandotte Sts., K. C, Mo.

We Make a Specialty of Serving
Exhibitor and Film Men

THE OWL FLORISTS

BILL LEVY

14 East 12th St. Kansas City, Mo.

Phone Harrison 4791

Opera Supply Company

601 Shukert Building

KANSAS CITY, MO.

DISTRIBUTORS

Guaranteed, Non-breakable Steel
Standard Opera Chairs.
THE CHAIR THAT'S ON THE

SQUARE
Lowest Prices Quick Delivery

F. B. 0. REVISES RELEASE

SCHEDULE FOR APRIL-MAY

The Film Booking Offices have revised
their release schedule for the month of
April and May. This month will witness
the release of four big F, B. O. pictures,
tv.o of which are picturizations of fam-
ous books. In the order of their release
they are, "His Forgotten Wife," "Silent
Stranger," "The Beloved Vagabond," and
"A Girl of the Limberlost." The latter
picture is from the book by Gene Strat-
ton-Porter which had a sale of over 1,-
500,000 copies. "The Beloved Vagabond"
is the best seller of W. J. Locke.

Five features will be released by F. B.
0. in May. May 5 will usher in "Un-
tamed Youth" with an alt star cast in-
cluding Ralph Lewis, Llovd Hughes.
Joseph Swickard, Emily Fitzroy, and
Derelys Perdue. This will be followed
bv the new Emorv Jolmson production,
"Honor Your Mother" which was tenta-
tively titled "Swords and Plowsnares."
May 19 is the release date for "The
Woman Who Sinned." and the fifth Fred
Thomson picture, "The Danorerous Cow-
ard" will be ready May 26. This date will

} also see the return of Sessue Hayakawa.

I the famous Japanese star, in "The Dan-

! gerr^us I^iiie."

! "Fools in the Dark" will introduce the

i month of June. This production will be
released June 9. and will star Matt Moore
and Patsy Ruth Miller.

As the opening wedge of the new cam-
paign, mats, photos and stories are being
mailed to more than 3,000 daily news-
papers. It is believed that this will be
of great help to exhibitors, who are al-
ready booking the production. This spe-
cial news service will continue for six
months after the feature has been re-
leased, assuring all exhibitors not only
helpful but constant cooperation and
support.

Rothstein promises that the press book
on the new production will even surpass
the service books issued on "In the
Name of the Law," "The Third Alarm"
and "The Mailman."

The new picture, starring Mary Carr
and Johnnie Walker, is said to be John-
son's most ambitious bid for popular fa-
vor. It was written by his mother Emilie
Johnson, who wrote the scripts for the
previous Johnson's successes.

PARAMOUNT PRODUCTION

PROGRAM IS ANNOUNCED

Within two months eighteen produc-
tion units will be actively at work at the
studios of Paramount. Thirteen of the
companies will be engaged at the Lasky

studio in Hollywood and the remaining
five at the Eastern studio at Long Island
city.

This annoiincement was embodied in a
statement issued Frida)' at Hollywood by
Jesse L. Lasky, first vice-president of
Famous Players-Lasky Corporation in
charge of production, who recently re-
turned to the West Coast after a two
months sojourn in New York where, in
conference with Adolph Zukor and Sid-
ney R. Kent, Mr. Lasky completed the
details of the big production program
wiiich is now being launched and \v]jich
will provide the Paramount releases for
the coming Fall and Winter season.

Mr. Lasky stated that the company
was about to launch a drive unprecedent-
ed in the history of the Famous Players-
Lasky Corporation, and that he is very
enthusiastic over the healthy prosperity
facing the industry as a whole and over
the high standard and large number of
pictures scheduled for production and re-
lease by his corporation. He stated that
the Paramount organization had mar-
shalled new stars of undisputed popular-
ity, new directors of ability, new authors
and scenario writers and additional sup-
porting artists.

"HONOR YOUR MOTHER" TO

HAVE BIG EXPLOITATION

Nat. G. Rothstein, director of public-
ity and advertising for the Film Book-
ing Offices, is busy preparing a high
pressure exploitation camoaign for the
new Emory Johnson production, form-
erly titled, "Sword and Plowshares," but
recently re-christened "Honor Your
Mother."

Coming Scon ^

Dorothy McK-uLL

•^WHATSiUUI

a Frank E.Wcods SpedalPrcdiidicr. a
, £■ HODKINSON BELEASE t

Season 1924 1925 Thirtyfirst-KunRctures f^

9»s^ F^HMtoaw

THE REEL JOURNAL

April 26. 1924

ST. LOUIS TRADE EVENTS

By David F. Barrett

MAN USES MABEL NORMAND'S
NAME TO PASS BAD CHECK

Miss Jane Story, cashier of the Chase
Hotel, St. Louis, was victimized by a
swindler who cashed a worthless check
for $250 at the hotel, purporting that it
was for Miss Mabel Normand, star of
"The Extra Girl" who was making a per-
sonal appearance at the Grand Central
Theatre.

When Miss Story answered the tele-
phone the afternoon of April 8, she re-
ceived the following message: "I am Mr.
Reilly, manager for Miss Mabel Nor-
mand, down at the Grand Central. Miss
Normand is sending you a check by mes-
senger. She'll be greatly obliged if you
will cash it for her."

When the messenger arrived Miss
Story cashed the check which was for
$250, purporting to be endorsed by the
movie star and signed by "Samuel Selz-
nick" and drawn on the New England
National Bank at Kansas City, Mo. In
a few minutes the cashier decided she
had better call Mr. Reilly to make sure,
and when she did, she found that some
one had posed as Reilly and that the
check was no good.

The messenger said a young man had
sent him to the hotel and had received
the money on the sidewalk in front of
the theatre. The police are looking for
the swindler.

Claude McKean, manager of the Edu-
cational Department of the local Fox ex-
change visited Olney and Mount Carmel,
111., during the week. He landed some
nice contracts.

Edward Mallinckrodt, Jr., of St. Louis,
a big game hunter entertained his friends
and acquaintances with motion pictures
of his latest African jungle adventures
It the Schuyler Memorial House, 1219
Locust street, on the evening of April
10. The pictures were taken by Mallino-
krodt while in Africa last Summer.

Samuel Werner of United Film Ex-
change who returned from New York
last week has announced some of his
purchases while in the East. The pic-
tures on which he has secured the South-
ern Illinois and Western Missouri rights
include : "For You My Boy," a Rubicon
Picture. Also "Fires of Youth" and
"Not For Sale" from Reputable Pictures
Corporation. A new series of stunt pic-
tures by Art Mix and the Bray Picture
Corporation's cartoon and magazine pic-
tures. Another purchase was a series of
one reel comedies by Sid Smith.

C. W. McCutcheon of the American
Theatre, Sikeston, Mo., called at the local
F. B. O. office during the week.

C. E. Penrod, district manager for F.
B. O. has gone to New York to attend a
sales convention.

Bill Beynum of Divcrnon, 111., has poli-
tical ambitions. He is a candidate for a
place on his party's state committee.

BRIGHT BITS

and
NEWSY NOTES

Another First National visitor was
Allan S. Glenn, special representative of
the Department of Publicity and Adver-
tising, New York City.

R. R. Ransdell is now touring South-
ern Illinois for the St. Louis Exhibitors
Supply Company.

Famous Players plan to re-open the
Strand Theatre, Memphis, Tenn., on
Easter Day. The house has been dark
for several months.

Lloyd Dearth is again in charge of the
_ Pantages Theatre at Memphis, Tenn. Re-
cently he was transferred to Kansas City,
Mo., but the management decided to
bring him back to the Southern city.

A. P. Schaefer of fronton, Mo., has
started construction on his new 600-seat
house. His old house burned down about
six months ago and since then he has
been giving shows in temporary quarters
in a former garage.

Charles Werner of Metro, G. E. Mc-
Kean, manager for the local Fox office,
Sol Hankin of Educational, W .Chalet of
United Artists and Jack Weil of Gold-
wyn who attended the annual conven-
tion of the Arkansas exhibitors at Little
Rock the past week have returned to St.
Louis. Werner and McKean took advan-
tage of their trip to drop over to Mem-
phis and adjacent territory.

Guy Wauniple has sold the Royal The-
atre at Palestine, 111., to Hawkins &
Salisbury.

Celude McKean. manager for the Edu-
cational Department of the local Fox of-
fice spent tlie week out in the territory.

Houses that reopened recently were

the Auditorium, Dawson Springs, Ky. ;

Bijou. Scottsville, 111., and Carlvle, Car-
lyle. III.

The ColuniI>ia Pictures Corporation,
Empress Theatre building, lias obtained
the Southern Illinois and Eastern Mis-
souri rights to "Broad Road." "Strangers
of the North," "Paying the Price." "Shat-
tered Reputations," 'The Image Maker,"
'A Pair of Hellions," "Courage," "In tlie
Shadows of the Moon," "Crossed Trails."
"Male Wanted," "Caliber 45," "In the
Spider's Web." "Who's Cheating," "Bor-
der Intrigues," "Western Vengeance."
"Shattered Faith," "A Desperate Adven-
ture," "The Offenders," "Crossed Trails,"
"What Three Men Wanted," "A Two
Fisted Tenderfoot." "The Wildcat" and
"Baffled."

Barney Rosenth.-il of the Columbia Pic-
tures Corporation has returned from a
very succes.sful trip through the Southern
Illinois territory.

ROY DICKSON NEW MANAGER
OF ASSOCIATED EXHIBITORS

Roy Dickson, formerly manager of tlu
local Selznick office, on Monday, April
14, assumed charge of the St. Louis As-
sociated Exhibitors Exchange, succeeding
Steve O'Brien, formerly of Omaha, Neb.,
who was temporarily in charge of the
office. Mr. O'Brien has been assigned
to other duties.

When he left the Selznick service m
Saturday, April 12, Dickson was remeni
bered by the office organization ami
presented with a handsome leather brici
case.

John Paine, special representative f'
Selznick who has been in St. Louis fm
several days named O. F. Lessing, form
erly assistant to Dickson, as office man
ager for the St. Louis office while B. J
Derby becomes sales manager. BotI
Lessing and Derby are very well knowi
to the local film world. Lessing ha^beti
with the Selznick and Select organiza
tions for several years, while Derby ha
had considerable experience in the vari
ous branches of filmdom.

St. Louis fans saw their favorite daugh
ter Patsy Ruth Miller in her first leadin;
role in a modern play in "My Man." a Da
vid Smith production. Miss Miller is ;
native of St. Louis and became the favor
ite star of the fans in the Missouri met
ropolis overnight, when she appeared ii
"The Hunchback of Notre Dame." Dus
tin Farnum plays the leading role op
posite her in "My Man."

Evengalos Pasmazoglu, 69 years olc
father of Hector H. E. PasmeszogU
owner of the Criterion, Delmar and Con
gress theatres, St. Louis, died at hi
home, 715 North Euclid avenue, St. Loui'
on April 9 after an illness of nine month
The funeral was held on Saturday after
noon, April 12 from the residence of hi
son, 4967 Forest Park boulevard. Inter
nient was in Velhalla Cemetery. Re
Father Ermogenis of the Greek Catholi
Church presided at the funeral service

J. E. Storey, general sales manager fi
Pathe, passed through St. Louis last Fr
day on his way to Kansas City and othi
Western key cities. He spent sever;
hours in St. Louis.

D. Von Borsson, owner of the Crescen
Savoy and Majestic theatres in Ten
Haute, Ind., was in St. Louis on A|)ril
to arrange his late Spring and Sunirni
programs.

Theodore Coleman of Mount Cartn^
HI., was seen along Picture Row duritj^
the past week.

Other out-of-town visitors includil
Mrs. I. W. Rodgers, Poplar Bluff arl
Cairo, 111., S. E. Pcrtlc of Jerscyville, Illl
Green Luttrell of the Majestic, Jaclcsojj
ville. 111.; W. Patterson of the Prince
Huttick, 111.; Jimmy Clayton, W.ii
Frankfort, 111.; and Ross Dennv, Cacafl
ton. 111.

pra26, 1924

THE REEL JOURNAL

Page Fifteen

NEWS NUGGETS

CURRENT RELEASES

-iiint Stromberg will start work soon
the first of the Priscilla Dean produc-
ns to be released by the Hodkiusoii
rporation. The title has been withheld
til the script is finally approved by the

oducers.

* * +

Sidney Franklin, who has directed the
.Iniadge sisters in many of their most
ccessful pictures, has been signed by
seph M. Schenck Productions to direct
th Norma and Constance, and to act in
advisory capacity regarding the selec-
in of stories for both stars. The pro-
ctions will be released through Asso-
ited First National.

* * *

Egon Von Crimitz, the famous show
g of the Berlin police kennels, appears
"Miami," Betty Conipson's forthcom-
T Hodkinson release. The dog is own-
by Benjamin Finney who plays the
iding male role, and he paid three
ousand dollars for him. The animal
is unusual intelligence and his work in
e picture is exceptionally well done.

* * *

"Sandra," a current novel by Pearl
oles Bell, has been selected as the story
irm for Barbara LaMarr's initial starr-
g picture for First National. The pro-
iction will be made in New York. The
ist and director have not been selected.

* * *

Work has begun at Universal City on
rhe Bugler of Algiers," a thrilling ro-
ance of the Chateau country of France,
he production will be directed by Ru-
ert Julian, who directed "Merry Go
ound." Charles DeRoche will play the
■ading male role, and Madge Bellamy
ill play the feminine lead. A complete
rench village street is being made, cop-
^d from a town in South France.

* » *

Carl Laemmle, president of the Univer-
al Pictures Corporation, and William R.
learst, who controls the International
Jews Reel Corporation, have just signed

new contract whereby Universal is to
elease the International News Reel for
ve more vears.

* * *

I With the signing of Nellie Ely Baker,
'ho came into sudden prominence
irough her portrayal of the masseuse in
harles Chaplin's "A Woman of Paris" —

lie cast for "How To Educate a Wife"
complete. This new Warner Bros, fea-

'ire was written by Elinor Glyn, and is
arring Marie Prevost, Monte Blue and
ouise Fazenda.

* * *

"Men," Dimitri's Buchowetzki's first
iiierican production, has been completed
i the Paramount studio in Hollywood,
ola Negri is seen in the leading role.

* * *

Cullen Landis, whose performance in
The Fighting Coward' created so much
vorable comment, will be seen in "One
iw For the Wotnan, ' the forthcoming'
larles E. Blaney melodrama v\-hich will
■ released by Vitagraph. Prints are
w being made ready for the branches

* * *

Pathe announces for release on April,

the second of its series of Will Nigh

iniatures, titles "The Guest." The first

these single reel punch dramas,

imong the Missing" was released Feb.

17, and has been meeting with consider-
able success.

* * *

The Pathe special, "Birds of Passage,"
and the "Indian Frontier Series" were ac-
coided an unusual tribute by John Fauar
in the April issue of the Ladies ITome
Journal. Mr. Farrar, v/ho ii the editor
of Bookman as well as con'ribi.ting edi-
toi to the Ladies ilf)me lournal, cited
the Pathe productions as screen material
ot exceptional merit.

* * *

The Pathe special, "Birds of Passage,"
and the "Indian Frontier Series" were
accorded an unusual tribute by John
Farrar in the April issue of the Ladies
Home Journal. Mr. Farrar, who is edi-
tor of Bookman as well as a contribut-
ing editor to the Ladies Home Journal,
cited the Pathe productions as screen
material of exceptional merit.

* * *

The new Pathserial, adapted from
Mary Hastings Bradley's "The Fortietli
Door," has been definitely scheduled for
release on May 25th.

* * •

Pathe officials declare that "The For-
tieth Door," in the matter of production
effects, direction, cast personnel, and
story values, surpasses anything seen
heretofore on the screen in the way of
serial entertainment.

* * *

Ann Pennington and Brooke Johns, the
Ziegfeld Follies entertainers, appeared in
a party scene in Gloria Swanson's new
Paramount picture, "Manhandled." They
played the parts of guests and they did
their turn before the camera like the rest.
» * »

Katherine Lee, of the famous Jane and
Katherine Lee sister team, has been sign-
ed for the part of Evadne in Herbert
Brennon's Paramount production, "The
Mountebank," in wdiich Ernest Torrence
and Anna Q. Nilsson are featured.

Wekk of April 27, 1924.
ASSOCIATED FIRST NATIONAL
Those Who Dance. Blanche Sweet (6).

CRESCENT
Oliver Twisted, Toe Rocic (2).
EDUCATIONAL
There He Goes, Mermaid Comedy (2).
Fold Up, Cameo Comedy (1).
Kinograms, two each week.

FAMOUS PLAYERS
Triumijh. Cecil DeMille.

FILM BOOKING OFFICES
Cirl of the J^imbcrlost, Gloria Grey, Raymond
McKee.

FOX
Ten Minutes in Sardenia, Educational (1).

GOLDWYN
Second Youth, Alfred T>unt, Mimi Palmeri (6).

PATHE
Highbrow Stuff, Will Rogers (2).
Get Busy. Snub Pollurd (11.
Aesop's Fable "An Ideal Farm" (I).
Flickering Youth, Harry Langdon (2).
Leatherstocking, Ep. 6 (2).
Topics of Dav and Review, No. 17,
News, Nos. 36-37.
"The Guest," Will Ni^h Miniature.

STANDARD
Fighting Odds, Bill Patton (5).

UNIVERSAL
A Lofty Marriage, Century Comedy (2).
Politics, Universal (1).
Fast Express, Chapter 8.
International News.

BILL PATTON IS CHARACTER

OF THE OLD WEST

Bill Patton, the greatest cowboy film
star of them all, can truthfully assert him-
self, should the occasion demand, as to
his ability as a rider, roper bull-dogger,
portrayer of screen roles of heroic di-
mensions nad all-'round man. Mr. Pat-
ton's life in the open would make a good
screen story in itself. Born on a Texas
ranch he could ride before he could walk.
Later he became one of the most feared
of the Texas rangers and for many years
fought the undesirable element of the
border. Many a drunken half-breed and
hardened criminal has felt the weight of
the law through the absolute fearlessness
of Bill Patton.

Like his career as a law enforcement
officer Bill Patten's wholehearted efforts
in the cinema world have won him fame
and fortune. He seldom appars in films
other than westerns. Bill Patton's latest
series of features, produced and distri-
buted through the Standard Films, will
prove a lasting monument to one of the
border's youngest and most heroic char-
acters.

Bill Patton's latest is "Ace of the Law."
and he is supported by Peggy O'Day.

CLASSIFIED

ADVERTISING

Two Cents per Word Payable In Advance
No Ads Accepted for Less Than 50c.

FOR SALE.

Po'wers Motor Driven Machine; Powers Mazda
Lamp house; 110 volt, 60 cycle A. C. Trans-
former; $140.00 compk-tc— Jess Hergert, Otis.
Kansas. 4-26

FOR SALE.

Fire- proof theatre in liooming town ; regular
showhouse front ; sloping floor ; stage, scenery,
two picture machines, piano, 250 opera chairs,
room for 80 more ; 4 fans, 5 ft. exhaust fan ;
perfectly cool in hot weather. Big gas well
near town. Oil and gas boom on. No competi-
tion. Will sell at a bargain. — Address Box 212.
Pomona, Kas. 4-19

FOR SALE

Simplex motor drive, arc light, A-1 condition.
Guaranteed. New Intermittent. $180.00, with
rewind and extra reels. E. Dewhirst, Beverly.
Kas. 4-5

FOR SALE
Good theatre in count v seat town. Every-
thing in first class condition. No competition.
Priced right. Menefee & Sons. Hoxie, Kas. 4-5

WANTED

Theatre in town less than 3,000 population.
Give full particulars first letter. Cash proposi-
tion. Address Geo. B. Wooldridge. Milan, Mo.

POSITION WANTED

Position wanted as manager of theatre; sales-
man or representative of some good film ex-
change. Would consider renting or leasing a
good paying theatre. Age 25. Married. 5 years
theatre and film experience. Reasonable salary
or commission. ..References. Address A. W.,
Reel Journal. 3.29

BOX-OFFICE
REPORTS

written by the ex-
hibitors are your
best guides t o
good pictures.

—SEND US
YOUR REPORTS

AnF.B.O.Picture

-i^simssy

^'We cleaned up
with this one be-
cause we billed
it like a circus'

.r- mf>r

SJ4y..Vv

■-^l'-^-"

'^'Si«

iP"

"Realizing our patrons were fed u
on movie stuff and desiring to giv
them something new, we booke! .
'WONDERS OF THE SEA," billei
it like the coming of a circus an| i
cleaned up. They flocked to see it i| -
droves, all praised it as one of thl
most thrilling spectacles ever screeneij
Eiere's a bet no smart exhibitor wi
overlook. Get behind it and watch
go over."

Muller & Schwartz
Enterprises

Brooklyn, N. 1

MORE EVIDENCE! ! !

"WONDERS OF THE SEA is
production which will be received wi
unbounded enthusiasm anywhere

any time. „ , r ri
The Blue Book of Filn

THERE are hundreds of almost u
believable testimonials from e
hibitors all over the entire count
who have played "WONDERS C
THE SEA" with remarkable resul

Bill it like a 3 ring circus. Use
the remarkable advertising materi
posters, lobbies, ads, etc., ready pi
pared. Use the exploitation and yo
receipts will make your takmgs on t
average feature look sick.

Because of the mouth to mouth a
vertising this superspecial has alreaf
had, it is drawing more money to t
box office today than the day it ■*
released. Your patrons are hungry I
something new, thrilling and fascin
ingly entertaining. It's all there
"WONDERS OF THE SEA.

FILM BOOKING OFFICES

iC^ OF AMERICA, INC.

'W. /k Exchanges Everywiiere.

Snower Bldg., Kansas City, Mo.
127 So. Hudson St., Okla. City, Ot
3312 Olive St.. St. Louis, Mo.

..j€^:

-^^^^Sf^^'^Mi^^

W'^M

Ifl

">e

SiJ

-<"-:.^P^

--::*.■'

J.E.WILLIAMSON'S

:.V'l

'.'>>

W^^

Ci t"— . ^

VOL. VII— No. 20

MAY 3. 1924

PRICE TEN CENTS

THE SPICE OF THE
SUMMER PROGRAM

WILL BE THE

SHORT SUBJECT

f ^xiLvoatUrrvcil U-tctuAjn^

"THE SPICE OF THE PROGRAM"

Book These Nationally Advertised Short Subjects for Every
Program and Promise Your Patrons

A Whole Summer Evening's Entertainment

BOX OFFICE ATTRACTIONS

KINOGRAMS (News Weekly)

and specials such as
"MAN vs. BEAST"
'THE MESSAGE OF EMILE

COUE"
"GOLF, AS PLAYED BY GENE

SARAZEN"
"SEA OF DREAMS," a Warren

A. Newcombe Production.

Midwest Educational Film Exch., Inc.

130 West 18th Street KANSAS CITY, MO.

Educational Film Exch. of Missouri, Inc.

ST. LOUIS, MO.

CHRISTIE COMEDIES
MERMAID COMEDIES

Jack White Productions
HAMILTON COMEDIES
CAMEO COMEDIES
JUVENILE COMEDIES
EARL HURD COMEDIES
LYMAN H. HOWES HODGE-
PODGE

I
I

PUBLISHED EVERY SATURDAY, 19TH & WYANDOTTE, KANSAS CITY MO
RY RFFI- .milRNAI PIIRI IQUINr: ^r>MDAMV

Twrx T\r\i t * r> e

MADGE BELLAMY

and
WARNER BAXTER

Story by
Will Lambert

Scenario by
Will Lambert and Del
Andrews

Directed by
William A. Seiter

"■'•>.^

XHIBITORS who played the First PALMER photodrama— "JUDGLa:
OF THE STORM" and the Second one "THE WHITE SIN" need .t Ix
sold on this Third big PALMER production with Madge Bellarri a«
Warner Baxter. With this Box Office title— "HIS FORGOTTEN WIFE" picturiz. in;
great story, superbly directed, this Third PALMER picture is a winner just like tl fi^-*
two.

Here is an "audience" picture, for everv type and kind of audience, baux
"HIS FORGOTTEN WIFE" has the stuff in it "that appeals to every class, every a' -^n'
every type.

Handle it the same as you handled the first two Palmer pictures, along bi tini'
lines and you'll make some real money. Your nearest F. B. 0. exchange will sh*'""
our wonderful line up of strong arm showman's advertising matter. Get youi
dates NOW!!!

Film Booking Offices

OF AMERICA, Inc.

SnowiT Bldg., Kansas City '»■

3312 Olive St., St, Louis. »■

127 So. Hudson St., Okla. Cit p«'»;

106 Sc. Cross St., Little RoclArl- :

May 3, 1924 THE REEL JOURNAL Page Three

psisgsiiiiiiaiiiasisiaissiaiBisiiiassiaiaiasHisiigiiiiaiisiiiiasiiisiHiiiiiiississiiiiiig^

This Week*s Release

m
&

Action

Western

Photo-
Plays

Season

1924

See a four horse stage coach turn over and roll

down a steep mountain.

See the leading lady thrown clear of the stage
coach into the top of a high tree.

STANDARD FILMS

111 W. 18th St.

Kansas City, Mo.

NEXT WEEK

i
i

I Who Is He} Who Is He? Who Is He.?

i in "The Rider of Mystery Ranch"

5Biiiiig]iii|g!igiiiapg|g]ig|giig]s]i§iiiiiiaHiiiiiiBiias^se;!iiai§ii«sisiMiiasiiia®^

Page Four

THE REEL JOURNAL

May 3, 1924

PnbllNhed Every Sa<nrday by

REEL JOURNAL PUBLISHING CO.

19th and Wyandotte Sts.

KANSAS CITY, MO.

BEN SHLYEN

Publisher and Rdltor

Telephone Delaware 9763

St. LouLs Correspondent

DAVID F. BARRETT

3748 Meramec Avenue

Change of .-idvertislng must rcneh this
office not later than Tuesday of each
week, otherwise same copy will be mn.

Circulating in Itlissnnri. Kansas. Northern

Oklnhonia. Arkansas and

Southern Illinois.

Placing the Blame

For some time it has been a iiiicslion
ac to who was to blame for the e.xistenc?
of poor prints that liave caused many a
cjmplaint— tlie exhibitor or the exchange.
We don't say that we've arrived at a
conclusion, but we have discovered a clje.

Exhibitors have been askini; for good
prints. They deserve them. Th.it s wliai
they pay for and that's what they should
get. We made an investigation and
found that exchanges on th.j whole have
been giving good service in the matter
of keeping films in good couditioii. And
some samples of returned film were shown
us that were in almost unbelievable poor
condition.

Here's a specific instance. One nf tlie
large distributing concerns recently put
mto service three new prinis on one of
their pictures. All three wer.^ shipped to
exliibitors and licrc's the way tlicy re-
turned: On print number one i-u'w three
of the five reels were found m the box.
The other two reels had no film on them.
They were charred and indiiated that
they had been in a fire. No word v\as
heard from the exhibitor. And when call-
ed on long distance telephone he promised
to write and explain, but he hasn't -writ-
ten yet. Print number 2—4,000 feet were
ruined. The sprocket holes on both sides
of the film were torn by a poor s,. rocket
tooth. Print nundxr lliree hasn't liecn
returned yet.

And what's the answer? Somebody's
machines need repairing. .And they
should be fixed immediately, tiood effi-
cient equipment is as necessary as good
pictures. Take stock cf your '.-quipment,
examine it carefully and if it needs re-
pairing, get it dtme. And you'll eliminate
a great trouble.

Metro- Goldwyn Consolidate

Metro Pictures, Goldwyn pictures am.
Louis B. Mayer Company, April 17 form-
ally merged their immense holdings into
an amalgamation which will also include
the distribution of Cosmopolitan Produc-
tions. •-

The negotiations 'which -Jiave been .in
progress for some time were mitia'ted by
F. J. Godsol, President of Goldv/yn and
were completed April 17 with the signing
of papers by the principals.

The name of the merged corporation
will be Metro-Goldwyn Corporation. In
addition to F. J. Godsol, Edward Bowes,
Vice-President of Goldwyn, will be on the
Board of Directors and actively associat-
ed with the amalgamated companv, as
will also Messmore Kendall and William
Bradcn. Louis B. Mayer will be Vice-
President in charge of all production ac-
tivities.

The consolidation is intended to elimin-
ate waste in production, to make bigger
and better pictures at less cost, to furnijh
better service to exhibitors, and to ac-
complish a tremendous saving in distri-
bution. The merger will in no way sub-
merge the Goldwyn Company or elimin-
ate or curtail its producing and distribut-
ing organization.

Goldwyn executives and the Goldwyn
organization will be retained throughout
Abraham Lehr, Vice-President of Gold-
wyn, in charge of its studios, has not yet
indicated whether he will remain with the
merged company. This statement, issuei
Friday by Marcus Loew, is a flat denial
of various unfounded reports that Gold-
wyii would disappear from the field after
the merger with Metro.

The amalgamation brings to tlie support
of the" Metro-Goldwyn Company the im-
mense Loew chain of theatres and the
large number of houses which Goldwyn
at present controls throughout the coun-
try, the most important being the Capi-
tol Theatre, New York. Goldwyn owns
a half interest in the Capitol, the other
half interest being owned by Moredall
Realty Corporation, of which Messmore
Kendall is president and Edward Bowes,
vice-president- and nianaging director.
The policy and personal of tne Capitol
will remain absolutely unchanged. Also
included in the deal are two theatres in
Los Angeles, the California and Miller's;
theatres in Seattle and facoma, Washing-
ton and Portland, Oregon, of which one-
half is owned by Goldwyn and one-half
by W. R. Hearst; also the Ascher Circuit
of houses in Chicago and adjacent terri-
tory, comprising more than twenty the-
atres in which Goldwyn owns a one-half
interest.

The Gfddwyn Studios at Culver City,
California, covering 40 acres, one of the
largest and finest studio properties in the
world, is also included in the merger, and
will be the producing center of the com-
bined companies.

The amalgamation will include scores
of famous players and directors and will
control the release t^f many current re-
leases and forthcoming productions now
being made by both companies.

t liarles Russell, formerly a salesman
for Universal, has left that company to
take a similar posit 'on with Hodki.isnii,
Gladys Johnson and Robert Johns are
other former "Universalities" now at tlie
Hodkinson offices.

"JIMMY" POLAND IS NEW

SELZNICK MANAGER HERE

John F. Payne, district manager for tli ■
Selznick Distributing Corporation, an-
nounces the appointment of J. E. "Jimmy"
Poland as manager of the" Kansas Ci'tv
Branch, M. A. Tanner being transferred
to the managership of Selznick's Omaha
office.

J. E. "JIMMY" POLAND

"Jimmy" lias Ijeen in this territorv foi
a_ long time and is well known in" film
circles. He has held various positions
and was, until his recent appointment, a
salesman for Vitagraph.

WARNING!

A party representing himself to be
Geo. Hackathorn, v.eight 129, age 26,
build-small, brov/n eyes, fs wanted by
U. S. Secret Service. Visits theatres
showing films in which Hackathorn is
taking part and arranges with manager
of theatre for small renumeration to
go and make a talk. Also end?avors
to cash small checks. Should he call
on you, cause him immediate arrest.
U. S. Secret Service has warrant; out
of town exhibitors wire or phone, col-
lect, government rate, to U. S. Secret
Service. City exhibitors phone Main
0040. He recently app ared at the
Apollo Theatre, Kansas Cty, Mo., and
made a speech.

BOX-OFFICE REPORTS

ARE A GUIDE

TO PROFIT

May 3, 1924

THE REEL JOURNAL

Page Five

Pathe Product 1923-1924

TWO REEL

Path^come(^

TftADC f Cm\ MAR.

WILL ROGERS—

1.1 per year — 6 in series
One everv four weeks

"OUR GANG"—

13 per year — 6 in series
One every four weeks

STAN LAUREL—

13 per year — 6 in series
One everv four weeks

THE SPAT FAMILY—

6 in scries

One everv four weeks

MACK SENNETT—

13 per year — 6 in series
One everv four weeks

BEN TURPIN—

6 or 8 per year
3 in series

INDIAN FRONTIER SERIES—

(i in ;-eries

One everv two weeks

TWO REEL SPECIALS—

"Is Conan Doyle Right?"
"Why Elephants Leave Home"

ONE REEL

Pafh^picture

— -^ngj-- —

PATHE NEWS—

One reel
Twice a week

PATHE REVIEW—

One reel
()nce a week

HAL ROACH COMEDIES—

One reel — one a week
Charley Chase and
Dippv-Doo-Dads

AESOP'S FABLES—

Cartoon comedy

Short reel— once a week

TOPICS OF THE DAY—

Newspaper wit

Short reel — once a week

SPORTLIGHTS—

Chan'pions of Sport

One reel — every other week

SPECIALS—

Among the Missing— One reel
Her Memory — One reel
The Guest — One reel
Birds of Passage — Three reels

Pafhe serial

"THE WAY OF A MAN"

B\ Lnierson Hough

Author of "The Covered Wagon"

Hal Roarh presen.ts

"HER DANGEROUS PATH"

Ten episodes

With Edna Murphy

Short-Story Serial

Xgr

"THE FORTIETH DOOR"

Frcjm a novel by —
Mar\- Hastings Bradlev

LEATHER STOCKING TALES

By James Feniniore Cooper
RUTH ROL.WD ir,

"RUTH OF THE RANGE"

Fifteen episodes

HAROLD LLOYD

GIRL SHY

Seven reels

WHY WORRY?

Six reels

SAFETY LAST

Seven reels

DR. JACK

Five reels

AND AT LEAST TWO MORE FEATURE COMEDIES

PATHE EXCHANGE, Inc.

1 West I 7th Street

C. C. VAUGHAN, Branch Manager.

KANSAS CITY, MO.

Page Six

THE REEL JOURNAL

May 3, 1924

H. M. WARNER DENIES

RUMORS OF AFFILIATION

UNUSUAL HEAVY DEMAND FOR
"THE CALL OF THE WILD"

A flat denial of the rumor that War-
ner Bros, would affiliate with one or
more of the more prominent releasing
companies was made last week by H. M.
Warner, senior member of the organiza-
tion.

In a statement Mr. Warner said that he
would clear the situation. He stated that
the firm of Warner Bros, began as an
independent company in 1911, releasing
the first "features" ever placed on the
market.

"We have continued independent dur-
ing the ensuing years," said Mr. Warner,
"and we are going to remain independent.
With all due modesty," he continued, "I
think I can state confidently that we have
been doing very well fighting our own
battles, and we intend to continue to do
so. Our distributors are all happy; the
exhibitors who are playing our produc-
tions are all happy, and we intend to keep
them so."

Mr. Warner went on to say that the
organization has supplied the exhibitors
and distributors with more features than
they formerly promised, and that there is
no indication to cause such rumors to
circulate.

MARCH PHOTOPLAY GUIDE

LISTS 11 PATHE RELEASES

The Pathe product is again prominent-
Iv represented in the March isue of the
Photoplay Guide To Better Pictures, pub-
lished monthly by the National Conunittee
for Better Films affiliated with the Na-
tional Board of Review.

Eleven Pathe releases are singled out
for special classification in the current
Guide, and of these eight win the addi-
tional distinction of the asterisk, whicli.
in the language of tlie . Guide, "denotes
a particularly good picture."

Among the eleven Pathe subjects se-
lected is Harold Lloyd's new feature com-
edy, "Girl Shy." There are also two
"Chronicles of America" releases — "Gate-
way to the West," and "Wolfe and Mont-
calin." Among the comedies mentioned
are 'Highbrow Stuff." starring Will Rog-
ers," and the "Our Gang" comedy, titled
"Cradle Robbers." Two of Grantland
Rice's "Sportlights" for Pathe, "Sun and
Snow" and "Swift and Strong," are also
cited. Pathe Reviews Nos. 12 to 15 com-
plete the list.

'THE TELEPHONE GIRL"

WINS NEWSPAPER PRAISS

Roy Churchill, branch manager in Kan-
sas City for Film Booking Offices, has
been receiving favorable comments on
H. C. Witwer's popular Cosmopolitan
magazine stories "The Telephone C,\r\"
the picturization of which are released
through F. B. O. These two-reel subjects
are winning praise fron\ newspaper critics
throughout the country. Alberta Vaughn
is proving to be a winsome star.

More than 8,000 theatres have booked
this new series. Many exhibitors be-
lieve them to be the gayest anthology of
humor and the most flipiiant st<irii's of
the screen ever filmed.

For the past several weeks Patlie branch
offices have been experiencing an unus-
ually heavy demand for Hal Roach's fea-
ture version of Jack London's famous
dog story, "The Call of the Wild," which
is being distributed by Pathe Exchanges,
Lie. In practically every instance, the
picture has been booked for June or July
presentation.

This remarkable increase in bookings
on a subject which has always enjoyed
a steady demand since its release last fall
and the overwhelming preponderance of
June and July playdates prompted the
Pathe brancli managers to conduct in-
quiries in their respective territories. The
investigation disclosed that the realistic
Alaskan setting of the picture, with its
snow-country backgrounds and typically
northern atmosphere, was considered by
exhibitors to make this production ad
mirably suited to summer programs.

"THE FIGHTING RANGER"

NEW UNIVERSAL SERIAL

Work has been started at Universal
City on "The Fighting Ranger," new
chapterplay featuring Eileen Sedgwick
and Jack Daugerty, under the direction of
Jay Marchant. 1 he new story, a thrill-
ing tale of the modern West, is laid partly
ill Mexico and partly in the United States.
It is a story of mistaken identity, tinged
with mystery, with a romance woven
around the dau.ghter of a man who for
years lives under a cloud, imagining him-
self guilty of a crime.

The cast includes William Welsh, Ai
Wilson, L'niversal's famous stunt flyer;
Bud Osborne, wdio played the leading
heavy role in "The Ghost City," and Slim
Cole, also remembered in "The Ghosi
City," for the thrilling motorcycle tricks
he injected into the story. Charles .\ver>-,
Frank Lanning, Sam Polo ana several
other standard artists are also in tlie cast.

The thrills will vary from old time
stunts in range riding horsemanship to be
staged by Wilson, who has a compleie
new line of thrills for the production.

Aeroplane thrill scenes for "Fools in
the Dark" engaged the attention of Di-
rector Al Santell and his F. B. O. com-
pany at San Pedro, California, last week.
r)ne thrill is developed when Matt Moore,
in a seaplane w'ith Tom Wilson, leaps
from the craft to the mast of a schooner.
U. S. Navy officers assisted Santell and
his company in making the scenes realis-
tic.

"ABRAHAM LINCOLN" FOR

FIRST NATIONAL RELEASE

Associated First National has secured
for distribution one of the most interest-
ing and valuable motion pictures ever
made — "Abraham Lincoln." This an-
nouncement is the result of a deal com-
pleted last week between First National
and Al and Ray Rockett, the producers.

"Abraham Lincoln" was more than two
years in the making and at times a
many as 2,500 people appear in the cast.
It deals with the life of Lincoln from his
birth, through his bovdiood and manhood,
and unfolds his romance with Ann Rut-
ledge, carries him through the presidency
and the strife of the Civil War, depicts
the surrender of Lee, Washington after
the war. and finanally his assassination.

George Billings portrays the role of
Lincoln, with Ruth Clifford as Ann Rut-
ledge and Nell Craig as Mrs. Lincoln.
The picture was directed by Phil Rosen.

SPECIAL CAMPAIGN BOOK

FOR "BORROWED HUSBANDS"

Vitagraph has issued a special campaign
book on "Borrowed Husbands," the David
Smith production in which Florence Vi-
dor, Rockcliffe Fellowes, Earle Williams
and Robert Gordon have the leading roles.

It is arranged to the exhibitors' liking.
It tells concisely what the picture is,
gives a synopsis of the story, is profusely
illustrated with scenes from the action,
and presents a variety of art advertising
illustrations to be used for newspaper
copy. There are reproductions of the ex-
ceptional colored billing, twenty-four
sheet, six sheet, three sheet, nad three
ones, as well as an attractive marquis
banner. A special herald is illustrated
in the booklet and there are press stories
sufficient for all publicity needs.

"Borrowed Husbands" comes to the
Liberty Theatre, Kansas City, the week
of May 4th.

"WFICH SHALL IT BE?"

NOW "NOT ONE TO SPARE"

The title of "Which Shall It Be?", the
Renaud Hoffman production released by
Hodkinson which created a sensation at
its Broadway, New York, showing at the
Cameo Theatre, has been changed to
"Not One To Spare," the title of the
poem by Mrs. E. L. Beers on which the
picture is based.

"Not One to Spare" is a faithful pic-
turization of the poem, which was first
published in the fourth readers of the
public schools about twenty-five years
a,go.

lounciiig"

■^

PaisyRuth Miller

in a series of

Elmer HARRIS

ProductionsyDr

HODKINSON RELEASE

Ceaioii 1924-19« TTrnty Rist Bun Pictures

May 3. 1924

THE REEL JOURNAL

Page Seven

Appreciation

nimiiiniiiiminiiiiiNiniiii iiitiiiniii iiiiiii i iiiiii iiiiiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiin

iiiiiiiiiiiiiiiiiiiiiniiiiii iiiiiiiiiiiiiiiiiiiuiiuiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiuniiiiiuiiiiiiiiiiiiiiii iiiiiiin iiuiiiiiiiiiiiiiiiiiiiiiiii iiHiiinnui

A letter was mailed out to all

First National accounts announcing that
the month of May would be designated as

"BRANCH MANAGER'S MONTH."
The response to our call for additional
dates during this month was beyond my
expectations.

This is very gratifying and en-
couraging as co-operation such as this
will enable our organization to continue
supplying you with the high quality of
product that we have been releasing
in the past.

Please consider this a personal

expression of appreciation. I know that
the quality of First National Pictures and
the service given you by our local ex-
change will merit the continuance of
good will evidenced by you in this
drive.

Sincerely yours,

E. C. RHODEN.

Associated First National Pictures, Inc.

$ea Hawk, Secrets, $undown, $andra for $eptember

Page Eight

THE REEL JOURNAL

liy

r/eiflrr fhe track forUm

FIFTEEN TWO-REEL EPISODES

STARmNC WILLIAM

DUNCAN

Get aboard "The Fast Express" for the biggest box office run yo
ever had! Here is the greatest combination of star, author, stor
and cast ever incorporated in one chapter play — the dawn of a ne-
era of chapter play production. William Duncan, the greatei
chapter play star on the screen today, is the featured player! Courl
ney Ryley Cooper, known to millions for his stirring adventut
stories in The Saturday Evening Post and other magazines, is th
author! What a combination for box-office results! Get your pal
rons steamed up for 15 smashing breath-taking episodes! This i| c
the picture that is going to railroad the biggest business vouV
ever had— right to your box office. Make your reservation— you ca
book it now!

WILLIAM
DUNCAN

UNIVERSAL FILM EXCHANGE

1924

THE REEL JOURNAL

Page Nine

'aVs great feature serial

, 1710 Wyandotte St., Kansas City

Page Ti

THE REEL JOURNAL

May 3, ]924

"HONOR YOUR MOTHER"

GIVEN ANOTHER TITLE

"The Spirit of the U. S. A." and
not "Honor Voiir Mother" is final title
of the fifth Emory Johnson production
for the Film Booking Offices.

In a story sent out liy F. B. O. last
week it was announced idat the produc-
tion tentatively known as "-'Swords and
Plowshares" would he renamed "Honor
Your Mother" as a result of the replies
received from more than 500 exhiljitors,
who were sent a copy of the script with
a questionnaire asking the theatre own-
ers for their choice of a suitable title. A
stenographic error was made in tabulat-
ing the votes, and the votes received for
"The Spirit of the U. S. A." were credit-
ed to "Honor Your Mother."

J. L. Sampson, manager of the Chicago
exchange, suggested the winning title,
and will receive the prize of $350.

Moving Along Movie Row

LESTER CUNEO HAS OWN

THRILLS IN NEW PICTURE

Lovers of thrilling 'pictures will be sat-
isfied when they s'^e Lester Cuneo's lat-
est feature "Western Grit," released this
week by Standard Films.

Cuneo fans who tliink they are "thrill
demons" will get a slant at a new one
when the}' see this star drive four run-
away horses with nothing to stand on but
two wheels on an axle, with nothing to
aid in the stopping of the runaways but
two strong arms and one strong voice,
and with a handicap such as a small lead-
ing lady sitting between his feet on said
axle, clinging to both legs and pinching
him every time he went over a bump.

This also read well to the leading lady
in the script, but she didn't think so
niurh of it when one unusually large rock
caused Cuneo's knee to connect with her
chin. After this happened Cuneo, while
driving, thought it strange that a lady
could keep silent so long. Init upon look-
ing down say that Miss Deer had taken
the count from the last bump of his
knee, and was peacefully communing w^ith
the birds. This, of course, didn't aid
Cuneo any in guiding this contraption
down a mountain side.

UNIVERSAL TO PRODUCE

"HYSTERICAL HISTORY"

L'niversal has projected a new series of
laugh-makers — each in one reel — to be
known as the "Hysterical History" scries.
It will consist of paradise and burlesque
take-offs of famous events in history,
both .'\merican and foreign, and is ex-
pected to be to the screen what "The
Comic History of Greece" and "The
Comic History of the United States" is
to literature.

Bryan Foy, a son of Eddie Foy, the
stage comedian, is in charge of the new
comedy unit at ^Universal City. Monte
Brice is working on the scenarios. Zion
Myers of the Universal comedy execu-
tive staff, will supervise the series.

This new series was conceived oy Foy
and Brice. ' They already have made and
tried out several of the one-reelers. The
three deal respectively with Columbus
and the Discovery of America, Captain
John Smith and Pocohontas, :ind the
story of Bcnjaniin Franklin and his dis-
covery about lightning.

John Rock, general manager of Vita-
graph, Inc., was in Kansas City Sunday,
and spent several hours with the sales-
men and members of the local office. He
was accompanied by James Duncan, di-
vision manager.

* * T

B. C. Cook, manager of Economy Film
Service, gave a party Monday night in
honor of the Garden Players who close
their engagement at the Garden Theatre
this week. B. C. looked rather sleepy
Tuesday morning, but he says it "was
some party."

* ♦ +

Eddie Bonus, Goldwyn exploitation
chief, is in town lending assistance in
putting over "Three Weeks" which be-
gins a run at Newman's Roval Theatre,
Mav 4.

* * *

Visitors at the Fox office during the
past week include Mr. and Mrs. I. B.
Christians c>f Excelsior Springs, Mo. ;
W. H. Weber, Great Bend, Kas. ; W. M.
Goodnight, Holden, Mo., and Phil Krieg-
er, Stanburv, Mo.

* * *

H. E. Corbyn, manager of A. H. Blank
Film Enterprises, tells us that he will
make an important announcement in the
iiear future. We're waiting expectantly.

* * *

The Paramount office looked rather
deserted last week. Ben Blotcky, R. C.
Libeau, A. H. Cole, and Bob Gary, and
the entire sales force attended a conven-
tion in Chicago.

* * *

C. A. Smith of Chanute, Kas., was ii
the Enterprise office last week. He is
opening the Orpheum Theatre at Par-
sons, Kas.

* * ♦

J. J. Newcomb, Burlington, Kas., visit-
ed the Hodkinson office Tuesday.

* ♦ *

C. A. Madtio-x is making a very success-
ful trip through Western Kansas for the
A. H. Blank Film Enterprises.

* * *

"Rube" Melclu-r, formerly with Selz-
nick Distributing Corporation, has ac-
cepted a position as city salesman with
A. H. Blank Film Enterprises. We wish
"Rube" all the luck in his new capacity.

* * •

Barney Schultz's new Marlborough
Theatre no sooner opened when men sent
out by the Operator's Union began picket-
ing. But they were soon stopped when

an injunction was taken out against them.
Mr. Scliultz's house is on the outskirts
of Kansas City, and is in a sparsely set-
tled district.

* * r

B. C. Cook, of the Economy Film Serv-
ice, will go to New York in the near fu-
ture to buy some new product for the
summer season. He will be accompanied
b.v his family.

* * *

W. R .Rowell, exhiliitor at El Dorado,
Kas., was seen along Movie Row bright
and early Monday morning.

* * *

The Educational and A. H. Blank ex-
changes have remodeled the interior of

their offices. Looks mightv fine.

* * , *

Fred Young, branch manager for F. B.
O. at Des Moines, la., and formerly with
F. B. O. here, paid his old friends an
over Easter visit. Fred says that busi-
ness is right good up Iowa way and was
as enthused as ever about the F. B. O.
product.

* * *

Silver and Son of Princeton, Mo., have
purchased the Peoples Theatre at Spick-
ard, Mo., formerly owned by Ira D.
Cooley.

* * *

Friends of A. E. Jarboe, Royal Theatre,
Cameron, Mo., extend their heartfelt
sympathies in his bereavement caused by
the death of his father.

* ♦ *

F. W. Gebhardt, representing the Yale
University Press in the interest of the
"Chronicles of America" series djstrj-
bi:ted by Pathe, spoke Tuesday, April 22
before the Federated Women's Clubs at
Junction City, Kas. Mr. Bebhardt has
been building up public interest m the
"Chronicles of America" in tliis territor\
foi the past several weeks.

* * *

Lloyd Lenliart announces v.ith pride
that the remodeling and redecorating of
the Roanoke Theatre. 39t!i and Summit
Streets, which he recently acquired has
been finished. The seaHn,? capacity has
been increased from 550 to 800; the front
has been remodeled and a marquise built
on; the lighting system improved and a
large foyer added to allow ample room
for overflow patronage.

* * »

G. B. Howe, travelling auditor for Uni-
versal, is giving things the once over at
the local 'U" exchange.

Coming Soon

bethcompson

miAmi

o/« ^{lon CwslandAvciucticn

J'laliweJ hy 'Gilford Cinemn Cvr/j.

yT, HODKINSON RELEASE

Season 192-^-1925 Thirty first-Run Pictures

CAPITOL

NEW

Know

THE CAPITOL THEATRE in New York has the pick of the world's fmest
pictures and they book no lemons. Before a picture can pass the test for a
CAPITOL run it's GOT TO BE THE GOODS for when you talk about CAPITOL
receipts and The CAPITOL'S weekly overhead, you're talking about figures
that run up into anywhere between $35,000 to $60,000 per week and that's
no child's play. So when "Roxy" Rothafel saw and booked TRUART'S Big-
time picture —

he knew what he was doing. It went over big, and to prove to you its draw-
ing power in any community, read this: " 'UNKNOWN PURPLE' played to
capacity business here in the face of one of the worst blizzards that has ever
cursed northern Minnesota. My patrons were unanimous in their praise, and
considered it the greatest mystery drama that has ever been put to the screen.
W. M. Miller, Leb Theatre, Cloquet, Minnesota." With Alice Lake, Henry B.
Walthall, Stuart Holmes, Ethel Grey Terry, Frankie Lee and big cast, this great
big stage success by Roland West and Carlyle Moore, can be shouted from the
housetops.

Directed by ROLAND WEST
Produced by Carlos Productions

FILM BOOKING OFFICES OF AMERICA, Inc.

EXCHANGES EVERYWHERE

Snower BIdg., Kansas City, Mo.
3312 Olive St., St. Louis, Mo.

127 S. Hudson St., Okla. City, OkU.
106 S. Cross St., Little Rock, Ark.

Page Twelve

THE REEL JOURNAL

May 3, 1924

"A WOMAN OF HOLLYWOOD"

NEXT BLACKTON FEATURE

"A Woman of Hollywood" has been
selected as the next J. Stuart Blackton
production for Vitagraph. It is a strik-
ing drama of life in the film colony among
the studios and will include intimate shots
of pictures in the making.

The story is laid in Hollywood, and
the leading feminine character is a film
star, Louise Maurel. She meets a Jolm
Strangeway, a wealthy cattleman, wdio
asks her to marry him. In his idling
about the studios he meets a Eugene
Devsayre, an admirer of Louise. The
rivalry between the two men developes
into interesting situations which give the
story unusually rapid scenes.

Irene Rich has been engaged for one
of the three principal roles. Production
w-ill begm at the Hollywood studios of
Vitagraph soon.

"MIAMI" COMES TO iHE

SCREEN ON APRIL 27

-'"Miami," the big Hodkinson sp'ecia,l
starring Betty Compson, wdiich is releas-
ed April 27, is said to be one of the jazz-
iest high-life stories ever brought to the
screen. The print was review-ed by the
Hodkinson officials in New York last
week.

"Miami" is a story of millionaires with
a millionaire atmosphere, made in Flor-
ida under the direction of Alan Crosland,
and shows the high jinks of the festive
resorters in the "playground of the rich."
The story starts right off with a smash-
ing thrill, in which Betty Compson flirts
wnth death in an aquaplane.

PATHE TO RELEASE LARGE

SHORT SUBJECT PROGRAM

An outline of Pathc's productimi sche-
dule for the coming year was the sub-
stance of a statement issued this week
by Elmer Pearson, vice-president and
general manager of Pathe Exchanges.
During Mr. Pearson's recent trip to the
west coast, contracts were closed with
the Hal Roach and Mack Sennett pro-
ducing companies through which Pathe
will acquire for distribution during the
new season a volume of short-subject
comedies and feature pictures, said to be
in excess of any quantity of product ever
handled before by the Pathe organiza-
tion.

Contracts were renewed with the Hal
Roach Studios for fifty-two two-reel
comedies per year, one series of which
will include a new comedy find that
pronn'ses to be a big success in this line.
A single-reel Ha! Roach will continue to
be released, as heretofore. The success
of "The King of Wild Horses." has in-
spired Mr. Roach to rejieat with another
novelty feature some time in the future;
and in addition he will deliver two or
three feature length comedies of the
standard of "The' Fighting Tylers."

"We renewed contract with Mack Sen-
nctt that call for four series, numbering
about forty-two two-reel comedies per
year," continued Mr. Pearson. Through
present arrangements Sennett comedies
will be released at the rate of about three
each month. Pathe has provided for
sufficient comedy product to supply its
release program with two two-reel com-
edies a week.

"This schedule of one-hundred and four
tw^o-reel comedies a year, taken in con-
junction with Pathe's extensive array of
single-reel comedies, short-subject

dramas. Chronicles of America series, and
novelty, cartoon and topical releases, pro-
vides ample material to meet the demands
of the short-subject market for diversi-
fied entertainment during the coming
season," said Mr. Pearson.

F. B. 0. HEAD DISCUSSES

INDEPENDENT PRODUCTS

"If there is one thing the film industry
has needed and needs today, it is a reli-
able, honest and efficient outlet for the
product of the independent producer."

Major H. C. S. Thomson, managing di-
rector of the Film Booking Offices, ex-
pressed this opinion upon his return from
the West Coast in the past week. Years
of service and a varied experience in
business circles before entering the film
ranks, have given Major Thomson a back-
ground of business understanding enjoy-
ed by a few film men.

"The kind of distribution the indepen-
dent producer has needed is very differ-
ent from the kind he has received. A
producer must be sure of four fundament-
al business needs ; first, of a good selling
and distributing organization that will
give him equitable treatment ; second, that
the distributor w'ill sliow no preference
between pictures, for wdien the attention
of the sales-department is placed on cer-
tain pictures it is done so at a cost to
otlier features and short subjects ; third,
he must be sure of the money that is due
him at the time it is due; fourth, he must
be sure that the picture will be properly
advertised and exploited, its good points
proi.ierly developed and brought out.

"Furthermore," Major Thomson added.
"The independent producer has never
been able to deal with a distributing com-
I)any possessing judgment and standards.
Until F. B. O. entered the field he has
never been able to deal with a distributor
who was anxious about his future welfare,
looking forward t.^ df.ding with nnn lor
years to come. The independent producer
has never been able to deal with any one
really catering for him and having ,^he
backing of reliable peoide, such as F. B. O.
possesses in Grahams of England.

"The production must also be backed
by vigorous trade paper advertising," Ma-
jor Thomson declared. "Trade paper ad-
vertising is a service that both the distri-
butor and producer owe the exhibitor. It
not only helps him to select his programs,
but saves him time in doing so. The ex-
hibitor wants information concerning first
runs, the breaking of records, the extend-
ing of runs and the results of successful

exploitation campaigns. Trade papers ad-
vertising forms an important link in F. B.
O's merchandising policy, and we have
found it profitable to give the exhibitor
information he wants in th^; advertising
columns of the trade papers."

Because of the fact that F. B. O. is now
organized to offer the independent pro-
ducer distribution by a strong organiza-
tion, and because of its studios which are
at the disposal of independent producers,
Major Thomson believes that F. B. O. is
doing a real service to the industry at
large.

"FOOLS IN THE DARK"

PROVES "COMEDY PLUS!'

The phrase "Pittsburgh Plus" became
a by-word in the steel industry.

The phrase "Comedy Plus" might well
go down in film history, as sunmimg up
Al Santell's new F. B. O. production,
"Fools in the Dark," according to I^oy
Churchill, local F. B. O. manager. "If
ever there was a plus show, this is it,"
says Roy. "It is comedy plus thrills — the
greatest comedy and the greatest thrills
which have been seen on the screen in
many a long day.

"If you can think of a greater combin-
ation than that, you have the world by
the tail with a downhill pull! Make an
audience laugh, then make an audience
gasp. Repeat that formula for seven
reels, at intervals of about one minute,
and you have the perfect movies. It's en-
tertainment value will rate far higher
than all the scenic spectacles and charac-
ter studies in the industry."

The story of "Fools in the Dark" lends
itself superbly to comedy-melodramatic
treatment. It deals with the exploits and
adventures of Percival Schwart;r, son of
the inventor and manufacturpr of the
Schwartz Stayclean Garbage Can. Percy
does not like his father's odoriferous call-
ing, and doesn't care who knows it. He
is interested in writing scenarios for the
movies, and the difficulties into which he
is plunged eclipse anything which his
imagination might have concocted.

PLASTIGRAMS AS BASIS OF

STUDY FOR STUDENTS

Local psychologists at Des Moines, la.,
have been attracted by "Plastigrams,"
Educational's Third Dimension Movie as
a basis for experiments in psychological
reactions.

Dr. Sylvester, of Drake University, has
had his classes view this picture at the
Des Moines Theatre, and the students
vvill prepare analyses of their own reac-
tions and the reactions observed on the
part of the spectators.

Coming Scon

HeiineChadvick

StanuHi ilia

spmspfs/jccial

pivducticiis

HODKINSON RELEASE

5easonl9^4-I9?5Iliirt)' fiKt-RmRctuirs

May 3. 1924

THE REEL JOURNAL

Page Thirteen

BOX-OFFICE REPORTS

The First National baseball team took
the Kansas Cit.v, Kas., exhibitors' team
into camp Saturday. April 19, when the
distributors defeated the consumers to
the tune of 18 to 4. The game was play-
ed in Heathwood Park, on the Kansas
side, and it lasted five innings which was
four too many according to the van-
(|uished. The exhibitors declared that
they could have won if "Bones" Smith
of "the Tenth Street Theatre had not
•struck out three times when bases were
full.

The game was professional from the
spectators' standpoint — the umpire never
being in danger except when a throw
from home to second base took place — in
:.uch a case both pitcher and umpire bit
the dust.

The noisy rooting section consisted of
the wife of a player and his three en-
tliusiastic infants. The uniforms ranged
from business suits and golf attire to
overalls. How-ever, the game created a
lot of fun, both teams proving to be good
sports.

The Line-up:
First National: Exhibitors:

Rboden IB Beichele

Allison 2B Nester

Burke 3B Meyn

Thompson SS Rickseicker

Byerle P Sutter-Vaughn

Wiedncr C Smith

Planck RF Jenkins

Foust cF Cook

Craddock LF Sutter-Vaughn

Editor Reel Journal,
Well Sir:

Tliat (Bernie) Bernfield has made about
all the noise he is going to make ar our
expense and because of some of the
cracks in his letter I am going to pitch a
few at him and see if he can withstand
the K. O. First, Why does he change
his name to Burns when he goes out of
town? Why does he always read Sear.,.
Roebuck catalogues and then bloom forth
with musical comedy clothes ? Why is
he always whistling "Sweet Peggy
O'Neil"? Why does he go to Wathena
to sell pictures and come back and tell
the manager that they won't pay over
five dollars for the best feature ju in?
world, and why does he deposit part of
the war tax of the theatre in that town
in his own name ? Why did he go to
Ed. Pesky and beg him to join the Uni-
versal Giants and why don't those nozo
giants get busy and accept or reject our
challenge? The 25 days is almost up
and we are improving every ....imte.
Strange looking strangers who are said
to be scouts and good ones too are said
to have been seen with some of our play-
ers and while we only use five of them,
' still we want them all to remain in Pitts-
burg. Now it's up to you. The weather
here is hot and we are getting the same.
Hatefully yours,
GROGAN, THE GREEK.
Captain Pittsburgh Pugs.

A. H. BLANK ENTEPRISES

Gold Madness, Guy Bates Post — A good
picture. Will please 90 per cent. — Jay
.Means, Murray Theatre, Kansas Citv.
Mo.

ENTERPRISE

Watch Him Step, Richard Talmadge —
Poor. No action. Not up to standard. —
L. O. Caldwell, Community Theatre.
Crowcburg, Kas.

PATHE

Way of a Man, serial — A real good
chapter play. — L. D. Caldwell, Community
Theatre. Crowcburg. Kas.

FILM BOOKING OFFICES

The Fourth Musketeer, Johnnie Walker
— A real good one with a moral. — L. D.
Caldwell. Community Theatre, Crowe-
burg, Kas.

Desert Driven, Harry Carey — Like all
of Carey's, good all the way through. —
L. D. Caldw-ell, Community T'neatre,
Crowcburg, Kas.

FAMOUS PLAYERS

Manslaughter, Thomas Meighan — Fine.
A credit to any house. Book it. — R. B.
French, Liberty Theatre, Humansville,
Mo.

GOLDWYN

Strangers Banquet, all star — .•\ very,
very poor picture. Did not draw at all. —
W."P. Sayers, O. K. Theatre, Hill City,
Kas.

His Back Against the Wall, Raymond
Hatton — Good as any program picture.
Drew well. — W. P. Savers, O. K. Theatre,
Hill City, Kas.

FIRST NATIONAL

When a Man's a Man, Jolm Bowers —
Did a big business with this and consider
it way above the average picture. Pleaserl
everyone. No one will make a mistake
in booking it. — W. J. Gable, Grand The-
atre. Beloit. Kas.

When a Man's a Man, John Bowers —
A production above the average and one
of the best drawing cards we ever had
in our house. — Sam H. Blair, Majestic
Theatre, Belleville, Kas.

Song of Love, Norma Talmadge — Some
like it. Some do not. Norma draws. —
Jay Means. Murray Theatre, Kansas City,
Mo.

Kindred of the Dust, Miriaip Cooper —
A good clean picture, and drew good
crowds. Small town patronage. — R. B
French, Humansville, Mo.

When a Man's a Man, John Bowers —
Played to the most phenomenal business
I have had this season. This picture did
a terrifically big business for me rigiit
at the bad season of the year, during Lent
and with the weather against us. This
picture not only drew the crowds but
pleased them 100 per cent. — Glen W.
Dickinson. Marshall Theatre, Manhattan.
Kas.

When a Man's a Man, John Bowers —
The past twelve weeks have been the
worst we have ever experienced since the
Strand Theatre has been opened. Only
two pictures have really pulled any busi-
ness in this period. One was "The Birlh
of a Nation" an<l the other "When a
Man's a Man." We should have given
this latter picture a longer run and a
gr-^ater advertising campaign than we did.
Not since "The Sheik" have I been so sur-
prised at the drawing power of a picture.

— H. A. McClure, Strand Theatre, Em-
poria, Kas.

SELZNICK

Daring Danger, Pete Morrison — A very
fame picture; not enough action. — L. D.
Caldwell, Community Theatre, Crowe-
burg, Kas.

VITAGRAPH

Masters of Men, CuUen Laiid:3 — Meets
the approval of the most. A dandy good
interesting picture. — L. D. Caldwell,
Conuiumity Theatre, Croweburg, Kas.

Midnight Alarm, Alice Calhoun — Good
feature bought for special. Didn't draw.
— Harry Roberts, Electric Theatre, Cen-
trailia, Kas.

Front Page Story, Edward Horton —
Splendid. Held interest from first to last
and pleased all. Drew a good house. —
Harry Roberts, Electric Theatre, Cen-
tralia, Kas.

Silent Vow, Wm. Duncan — Very good
entertainment and pleased 100 per cent.
— Harry Roberts, Electric Theatre, Cen-
tralia, Kas.

Saw Mill, Larry Semon — While not so
funny as some, it had an unusual quality
in scenery ; this is lacking in most come-
dies and it went over big. — Harry Rob-
erts, h^lectric Tlieatre, Centralia, Kas.

Ninety and Nine, Colleen Moore, War-
ner Ba.xter — Excellent picture. Good en-
tertainment and seemed to please an au-
dience a little larger than the average. —
C. R. Marshall, Palace Theatre, Golden
City, Mo.

Ladder Jinx, Edward Horton — Ordin-
ary comedy-drama overdone in the ad-
vertising, and we lost money on this one,
with favorable weather and road condi
tions. Most people pleased, although
were expecting a strictly comedy. — Harry
Roberts. Electric Theatre, Centralia, Kas.

Man Next Door, Special — Best picture
that I have played for six months. Every
one of my customers gave me a gcipd
word for it. Class it for average 98 per
cent. — E. W. Johnson, Rex Theatre,
Ridgeway, Mo.

Pioneer Trails — A very fine picture.
Drew a good business and pleased my
patrons. — W. H. Hardman, Royal Theatre,
Frankfort, Kas.

No Defense, Wm. Duncan — Very good
picture and story which pleased ninety
per cent and drew two-thirds house with
weather fine, but roads impassable in the
country. Parts well played and action
good. — Harry Roberts, Electric Theatre,
Centralia, Kas.

Masters of Men — They said it was the
best in four months, and I know we have
had some good ones. — W. A. Burton, At-
lanta High School, Atlanta, Mo.

Masters of Men — This picture went
over fine. Everyone seemed to like it.
Business was good. — W. H. Hardman,
Royal Theatre, Frankfort. Kas.

In the Heart of Maryland — Fine heart-
thriller: will attract all women. A real
picture with plenty of action. — J. M. Bru-
ger. Rex Theatre, West Mineral, Kas.

Ninety and Nine, Cullen Landis — An-
other Vitagraph special which Jives up
to Vitagraph. I can honestly say I never
was stung on a picture from this com-
pany. If all exhibitors would p\ay 100
per cent Vitagraph, everything would be
better. — E. W. Johnson, Rex THeatre,
Ridgeway, Mo.

Page Fourteen

THE REEL JOURNAL

May 3, 1924

ST. LOUIS TRADE EVENTS

ST. LOUIS THEATRES

VICTIMS OF BURGLARIES

Theatres of the St. Louis district were
hard hit by burglars and yeggmen the
past week. On the night of Sunday, April
13, cracksmen who had concealed them-
selves in the Lyric Theatre, East St.
Louis, until the house had closed for the
night, gained entrance to the office an'd
broke down the steel doors of the theatre
vault, escaping with approximately $4,000,
the Saturday and Sunday receipts. To
get into the office the robbers had to
break down two heavy wooden doors.
The same yeggs looted the safe ot the
Liberty Furjiiture Company, adjoining
the theatre. The safe doors were open,
the burglars taking a revolver and some
small articles.

The same night robbers secured $600
from the New Shenandoah Theatre, 2211
Soutli Broadway, St. Louis, after prying
open a side door to the theatre. The
money was taken from the projectionist's
bootli.

At the Melba Tlieatre, 3()00 South Cirand
boulevard, $40 was taken from the ticket
seller's cage. Neither the Melba nor New
Shenandoah carried burglary insurance.

On Thursday night, April 17, a burglar
broke into the Samuel Cupples Public
School, Euclid and Cote Brilliante Ave-
nues, and stole a motion picture machine
valued at $200, a $75 typewriter, two bas-
ketballs worth $25 and a pencil sharpener
valued at $1.

ILLINOIS TOWNS WIN

FIGHT FOR SUNDAY SHOWS

Two Illinois towns have won fit;]lt^ tnr
Sunday shows. (Jn Aiiril 9 tlie voters of
Dixon by a vote of 3,078 to 1,335 turned
down a Sundav theatre closing ordinance.
The vote was tlie largest ever cast in th ■
city.

'\fter several years fight the forces fa-
voring Sunday shows in Pana, 111., on
April 17 routed the blue nosed reformers,
the City Council by a majority vote pass-
ing an ordinance legalizing Sunday mov-
ing picture shows. Mayor E. G. Johnson
has announced he will sign the measure.

G. W. "Vest, formerly of the. Dixie The-
atre, Des Arc, Ark., is now operating the
Royal Theatre, Marvel, Ark.

C. A. Edwards, owner of the Opera
House, Coffeen, 111., lost his mother
through death on April 15.

Miss Nellie F. Herzog has purchased
the \'ale Tlieatre on Cliippewa .Street, .St.
Louis.

By David F. Barrett

"Cohmibus" and "Daniel Boone" two
of the Yale Universitv Press films were
showr, at Washington L'niversity, St.
Louis, Tuesday evening, .\pril 15. under
the auspices of the Washington L'niver-
sitv .'\ssociation.

"The Origin of Life" a four-reel film
prepared by the American Society for
Social Hygiene was shown to the i)ublic
of St. Louis as part of a hygiene exhil)it
at 609 Locust street the w-eek of April 14.

BRIGHT BITS

and
NEWSY NOTES

Mrs. C. A. Sinclair, 5654 Bartmer Ave-
nue, St. Louis, wife of Col. C. A. Sinclair,
treasurer of the General Film Manufac-
turing Company, died at her home Satur-
day night, ^pril 12, after several weeks
illness with sleeping sickness. Mrs. Sin-
clair was a native of St. Louis and h'd
been active in church work. The funeral
services were held on Monday, April 14,
interment being in Bellefontaine Ceme-
tery.

Charles Brothers, 57 years old, proprie-
tor of a clothing store at Hannibal. Mo.,
was stricken with heart disease while at-
tending a performance of Earl Carroll's
"Vanities" at the American Theatre, St.
Louis, on Tuesday night, April 15, and
died in a waiting room five minutes later,
while those in the auditorium unaware
of the tragedy rocked with laughter at
the antics of the chief sensation of the
show.

Jack Lhiderwood, Enterprise manager,
spent several days out in the territory.
He obtained some nice contracts.

D. E. Platte of the Pastniie Theatre,
Kansas, 111., called at the F. B. O. ex-
change and signed up for the new series
(if "Fighting Blood."

Nickie Goldhammer has .'ucce'^ded R. J
McManus as St. Louis city sales mana-
ger for Universal. Goldhammer former-
ly sold film out of Minneapolis, Omaha
and Kansas City, coming to St. Louis
from the latter city.

Out-of-town exhibitors seen along Pic-
ture Row during the week were : C. E.
Brady and Mr. and iClrs. E. M. Doyle of
Cape Girardeau, Mo.: Mrs. Paul of the
Marvel, Carlinville, 111.; Tom P. Ronan,
Play House, Shelbyville, 111.: Oscar Wes-
ley. Gillespie, 111.: S. P. Roman, Donald,
111. : Bob Cluster, Johnston City and Belle-
ville, 111. : Oscar Hortsman, Chapine, 111.,
and L. ladowsky, Paris, III.

Tom Reed of Duquoin, 111., attended
the Democratic state convention at
Springfield, 111., as a delegate from his
district.

Mrs. Rnbv Heyde will take possession
of the Elks Theatre, OIney, III., on May
1. No change in policy is contemplated.

J. II K'iley's Cosey Theatre, Mountain
(irove. Mo., opened to capacity business
on Ain-il 15.

\V. E. Palerson of Huttick, 111., has
imrcliased the Star Theatre, Palmyra, 111.

Till- Moonshine, Wayne City. 111., and
the Liberty, Logan, 111., have closed temp-
orarily. The New Grand, Frankfort

Heights, 111., has re-opened under the
management of Sullivan & Gray, who
have operated the Rialto at Marion, 111.

The new Washington Square Theatre,
Quincy, 111., will throw open its doors on
June 15 according to the present plans
of the management. Artisans and dec-
orators are working night and day to
have the house ready on time. "If Win-
ter Comes" will be the opening feature
picture.

John Marlowe of Herrin, 111., expects
to have his $125,000 Herrin Amusement
Park open on May 30. It will contain a
2.000-seat burlesque and vaudeville the-
atre, the largest swimming pool south of
East St. Louis in Illinois, dance floor, din-
ing hall and the other usual concessions
of such a 'jlace.

A local stock company plans to open
a 500-seat house in Royalton, III., within
the next sixty days.

Louis Maroni has purchased the Rialto
Theatre, Marion, 111., from Sullivan &
Gray. He plans to remodel the house
and operate it as a combination vaudeville
and motion picti'.re house.

William Burkhardt of Jackson, Tenn.,
will open his Grand Theatre in that city
next week. It will play high class vaude-
ville.

William Goldman, owner-manar".'r o'
the Kings Theatre, St. Louis, has gone
to New York.

St. Louis motion picture houses and
theatres co-operated with the church in
the observance of Holy Week, many of
the down-town theatres being used for
Good Friday noon services. Rev. C. M.
Bishop of Houston, Tex., presided at the
Orpheum Theatre services. Rev. Dr. W.
F. Hovis of the Maple Avenue Metliodist
Episcopal Church at the Columbia The-
atre : Rev. Dr. Ivan Lee Holt of St. John's
M. E. Church at the Criterion Theatre;
Rev. L. M. Hale of Delmar Baptist
Church at the Rainbow Theatre: Rev.
James F. Fowls of Central Presbyterian
Church at the Rivoli Theatre; and Rev.
H. C. Toelle of Zion Evangelical Church
at the Strand Theatre.

The Lyric Theatre, Cavein-Rock, 111,
which closed recently because of a small-
pox epidemic has re-opened.

Joseph Walsh, secretary of the Motion
Picture Theatre Owners of Eastern Mis-
souri and St. Louis, has purchased the
Bridge Theatre, Natural Bridge Avenue,
St. Louis, from Worwick & Otto.

Ted Malone of Principal Pictures Cor-
lioration. New York, special representa-
tive for "When a Man's A Man" spent
a few hours in St. Louis cnroute west.

E. G. McBride of Shelbyville. Mo.,

proprietor of the Opera House there

which was destroyed by fire tiie latter
part of March plans to rebuild.

May 3, 1924

THE REEL JOURNAL

Page Fifteen

DA XD/r^XTlTf ^"^^^ RELIABLE BUSINESS HOUSES— THEY GIVE
l/V i IxVylllZjJli SPECIAL SERVICE TO THE FILM TRADE : :

BOLLER BROTHERS

THEATRE ARCHITECTS

508 Palace Bldg. 531 Douglas Bldg.

Kansas City, Mo. Los Angeles, Calif.

EVERYTHING FOR THE

THEATRE BUT THE FILM

CARBONS

MINUSA SCREENS

COMPENSATORS

RHEOSTATS

OPERA CHAIRS

MAZDA LAMP EQUIPMENT

MOTIOGRAPH PROJECTORS

CHAS. M. STEBBINS

Picture Supply Co.

1822 Wyandotte St. Kansas City, Mo.

NEWS NUGGETS

Hunt Stromberg has started work on
the first of the Priscilla Dean produc-
tions for Hodkinson release, "The Siren
of Seville." The story was written for
Miss Dean by H. H. VanLoan, who is the
author of "The Virgin of Stamboul."

* * *

The Universal feature now being made
from "Mitzi"' the famous French novel
by Delly, will be released under the title
of "The Rose of Paris," Carl Laemnile
has just announced.

* * ♦

Clara Bow, one of the most promi-in^
young stars, has been engaged by Uni-
versal to play an important role in
"Wine," an adaptation of the Red Book
magazine story bv William McHarg.

* * *

"Another Scandal," Lois W'ilson's lat-
est feature for Hodkinson will be com-
pleted this week. The company is at
Miami, Fla., where production took place.

* + *

Budd Fine and Eddie Baker, well
known comedy artists, have been added
to the cast of "Hold Your Breath." A!
Christie's comedy feature under produc-
tion for Hodkinson.

* * *

Frank Wood's first Hodkinson picture,
"What Shall I Do?" has been completed.
Dorothv Mackaill is the star.

* * +

Continuities are now being written on
the West Coast under the personal sup-
ervision of Albert E. Smith, president of
Vitagraph for "The Road That Led
Home" by Will E. Ingersoll and the "The

Garden of Charitv" by Basil King.
■* * *

Ralph Graves, who has achieved con-
siderable prominence as a lead in feature
productions, typifying the modern young

Archie

Josepbson

President

HOTEL
BRAY

12th Street ami
Baltimore Ave.
Kansas City, Mo.

It's f oolish
to pay more

--and
risky to

pay less.

Absolutely
Fireproof

150 Outside Rooms

with Bath
$1.50, $2.00, $2.50

PRINTING FOR THE TRADE

Keystone Press

19th&WyandotteSts., K. C, Mo.

We Make a Specialty of Serving
Exhibitor and Film Men

THE OWL FLORISTS

BILL LEVY

14 East 12th St. Kansas City, Mo.

Phone Harrison 4791

Opera Supply Company

601 Shukcrt Building

KANSAS CITY, MO.

DISTRIBUTORS

Guaranteed, Non-breakable Steel
Standard Opera Chairs.
THE CHAIR THAT'S ON THE

SQUARE
Lowest Prices Quick Delivery

.American, has been signed by Mack Sen-

nett to appear in a series of two reel

comedies for Pathe.

+ * *

The Battle of Yorktown was "refought"
before the camera recently on the same
ground that the original decisive battle
of the War of Independence was fought
The battle scene was for "Yorktown"
one of Pathe's "Chronicles of America"
which are being produced by the Yale
University Press.

CURRENT RELEASES

CLASSIFIED

ADVERTISING

Two Cents per Word Payable in Advance
Ho Ads Accepted for Less Than 50c.

Week of May 3, 1924
CRESCENT
Tin Can Alle.v, .Smith (2).
Felix Crosses the Crook (1).

EDUCATIONAL
Fresh Eggs, Christie (2).
Fun Shop . (1).
Kinograms, two each week.

ENTERPRISE
Hell's Edge. Rov Stcw.irt (5).

FAMOUS PLAYERS
Tlu- Bre.lkin- Point, P.itsv Ruth :MiIler (7).

FILM BOOKING OFFICES
Untamed Voutii. Llovd Ilughes, Ralph Lewi

GOLDWYN
True as Steel.

(6).

WANTED
THEATRE IN TOWN NOT LESS THAN 3,00D
POPULATION. GIVE FULL PARTICULARS
FIRST LETTER. CASH PROPOSITION. AD-
DRESS GEO. B. WOOLRIDGE, MILAN, MO.

SITUATION WANTED

Violinist — also newspaper man — your chance
to get a real musician for your house ; you ar-
range newspai>er work; married. \'iolinist, 1111
N. Liberty St., Independence, Mo.

SITUATION WANTED

Manager, ten years experience own houses,
country and city ; married; has always made
show pay ; buy into Iiouse gradually. Alana^^r,
1415 Hinkson Ave., Columbia, Mo.

WANTED TO LEASE OR BUY

Will lease or buy show, town J.O:)lt. No blue
sky ; tell all first letter ; must have capacity,
equipment, monojjoly ; risht jirice. ( )wner. li II
N. Liberty St., Independence. Mo.

FOR SALE.

Powers Motor Driven Machine; Powers Mazda
Lamp house; 110 volt. 60 cycle A. C. Trans-
former; $140.00 complete.— Jess Herbert, Otis.
Kansas. 4-26

FOR SALE

CniM). theatre in count v se;it town. Every-
thing in first class condition. No competition.
Priced right. Menefee & Sons, Hoxic, Kas. 4-5

READ THE

cl.'^lSSIfied ads

HODKINSON

The Lightning RiiU-r, H.irry Care\
Fun From the Press.

PATHE
Leatherstocking, No. 7.

Sporting Speed, Grantland Rice Sportlight.
Publicity Pays. Hal Roach (1).
Commencement Day, Our Gang (2).
Homeless Pups, Aesop's Fable.
Pathe Review and Topics of the Day No. 18.
Pathe News, Nos. 38-39.

SELZNICK DIST. CORP.
Woman to Woman, Belt}- Compson (7).
Forbidden Fruit. Hezza Liar Cartoon (1).
Lobbvgow, Tiinmv .\ubrev (2).

STANDARD
Rider of Mv^terv R.inch. .\rt Mix (5).

UNIVERSAL
Riders L'p, all star (5).
Storm Daughter, Priscilla Dean (6).
The Bull Tosser, Western (2).
What's the Use, Gump Comedy (2).
Taxi! Taxi! Century (2).
Fast Express, No. 9.
International News.

SEND IN

YOUR BOX-OFFICE

REPORTS

'iiiiiniiiii nil iiiiiiiiiiiiiiiiiiiiiiiiiniiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiii nil iiiiiii i nil iiiiiinnn niniiii iiiinuiiii nun uiiiiniiiiiiininiiniiiiiiininn iiiiiiiiii iniiiiiiiiinin inii iiii i u: niiiiiiiiin iniiiiiiuiuiiniiiiiniiii

I ini nniniiiiun nniiiiniiiin nnniiniiiiuin innniii i nnnuuiiio i nuiiiiiiiiiiinuniin ininniin iiunuunuuuiiiui iiiinnuunnnniiii i iiii innniiiiiiinn innniiiii iinniii iiiiiii iiiiiuiiuiiiu|: i

II David Belasco Always Wins! ||

II '-and here's his latest screen comedy hit.

II a scream on the stage--a knockout on the screen! |j

Remember--

"THE GOLD DIGGERS"

—HOW YOUR HOUSE FAIRLY
ROCKED WITH LAUGHTER
FROM THIS WHOLESOME
COMEDY?

—HOW YOUR PATRONS ALL
LIKED IT?

—WHAT A COMPLETE HIT
IT MADE?

Well Boys-

"DADDIES," IS ANOTHER
JUST LIKE IT!— A DELIGHT-
FUL COMEDY OF BACHELOR
LIFE.

AND—

Man, oh Man!

WHAT A SCREAM!

Y«B1S.

and a ^''^VwATtl^

Directed by
WM. A.SttTCtK

^^^
t^^

♦v

f ^'

fy^>

Film Classics* Inc.

115 WEST 17THSTREEET

AL KAHN, General Manager
M. A. KAHN, Manager

KANSAS CITY, MO.

i ilTiiimni iiiiimiiin mm iiNiinnn i ninnn innniinniiiiNirainnn ininnnni niiiiiiinn nimi iinmn nniiniinii ui'nnniiniiinnunnnnnininii.nn nniiiiiinnnniH nniiinni ninii i iiwn niiiiii mini

luinninnnuiuiiii nninnii nnnniiiunn iniiii i nniiiii; nnniiiinii niniunnnnnnnnuiiiiii nniiiiiiiiiii innnuiiuiinn uiniiiiiiiii iiiinin iiiiiiiiiiiuiiiiiiiuininni' iininni nnniiiiiiiiiin inniiiin inninii iinii iiinniniiii'

VOL. VII— No. 21

MAY 10, 1924

PRICE TEN CENTS

Story by Hal Roach
Directed by Fred Jackman

The Novelty
Sensation of
Day.-

"The
of W
Horses

Pathe Exchange, Inc.

C. C. VAUGHAN, Branch Manager

1 1 1 West 1 7th Street Kansas City, Mo.

PUBLISHED EVERY SATURDAY, 19TH & WYANDOTTE, KANSAS CITY MO

■^IlilWliinmillWiirnh.n,

. 1^'' i

Larl ^mmle

takes pleasure in presenting

aura
aPlante

As a star in her own right and playing

the lead in her first big feature.

Directed by ROBT. HILL

PERSONALITY

lUST give your audiences one
•^ chance to fall for her sunny smile,
sparkling blue eyes and golden hair
— and oh, boy! Just give them a
single chance to feel the spell of her
magnetic, vivacious personality —
and sweet mamma!- — they'll be
slaves for life ! You're bound to be
the big winner when you play this \
winsome star in the fastest, funniest,
most surprising comedy-drama you
have ever seen.

[3^iS^S?g^^^^^:^S:^^:g^^^^g:^:^^g^:3:^gS:g:g^gg^:^^g^:^>::g:^:g^^^

xcitGiTtQni